—— PO 2S n= UY ZINN R LAS , ore (COC =< G ren ta 6 v0 ( CA) ( \ > SA 4 Z, oO (Cea ee 2 @PUBLISHED WEEKLY ¥ 75 6 NG Sn a r A a is Cea Sy /3 Cy ff = 4 GVEA IND, Cr tH SE SSI SSR SSS SIO ANY uC 4 nN ARs S Or SS Sarr Fortyssecond Year GRAND RAPIDS, WEDNESDAY, OCTOBER 22, 1924 Number 2144 WOOD TWD FWD FWD TNF TWO TWO TWO FWD TWD FWD FWD FULD FWD CWO CUO & or 24'24ER The CHEMISTRY OF CHARACTER i John and Peter and Robert and Paul, God in his wisdom created them all. John was a statesman, and Peter a slave, Robert a preacher, and Paul was a knave. Evil or good, as the case might be, White or colored, or bond or free. John and Peter and Robert and Paul, God in his wisdom had made them all. Out of earth’s elements mingled with flame, Out of life’s compounds of glory and shame, Fashioned and shaped by no will of their own, And helplessly into life’s history thrown, Born by the law that compels men to be, Born to conditions they could not foresee. John and Peter and Robert and Paul, God in his wisdom created them all. John was the head and heart of his state, Was trusted and honored, was noble and great. Peter was made ’neath life’s burdens to groan, And never once dreamed that his soul was his own Robert great glory and honor received, While zealously preaching what no one believed. And Paul of the pleasures of sin took his fill, And gave up his life to the services of ill. It chanced that these men in their passing away From earth and its conflicts, all died the same day, John was mourned through the breadth of the land, Peter fell ’neath the lash of a merciless hand, Robert died with the praise of the Lord on his tongue While Paul was convicted of murder and hung. John and Peter and Robert and Paul, God in his wisdom created them all. Men said of the statesman, “how noble and brave!” But of Peter, “alas, he was only a slave!” Of Robert, “it is well with his soul, it is well.” While Paul they consigned to the torments of hell. Born by one law, through all nations the same, What made them to differ, and who was to blame? John and Peter and Robert and Paul, God in his wisdom created them all. Out in the region of infinite light, Where the soul of the black man is pure as the white, Out where the spirit, through sorrows made wise, No longer resorts to deceptions and lies, Out where the flesh can no longer control The freedom and faith of the God-given soul, Who shall determine what change may befall John or Peter or Robert or Paul? Frank C. Baughman. Library. Library St Public Reference KD CPWLD CARD CAWRD CANAD CAWRD CAND CAWLD CAWLS CAND CARL CAWLD CAML CARRS CAWD oA li : : : : : a SUPPLY THE HOUSEWIVES WITH DQaArowax Throughout the summer, most housewives, with commendable thrift and foresight, can or preserve a part of the abundance of fresh fruits and vegetables for use on their tables during the long winter months. This is the time, there- fore, to furnish them with glasses and jars, with sugar and spices and with PAROWAX. She knows that to preserve her fruits and vegetables, she must seal them in their con- tainers with a seal which is airtight. She knows that unless the air is excluded they will ferment and become unfit for use. She knows too, that PAROWAX will seal them tight, keeping ail their goodness and fresh- ness in and keeping air out. The effectiveness with which PAROWAX< seals each container, its cleanliness and purity and the ease with which it is used, makes it ideal for all canning and preserving where jars, glasses or bottles are used for containers. Every dealer should have an adequate supply of PAROWAX on hand throughout the summer. It may be secured promptly from any agent or agency of the One of these two color counter display cartons is packed in each case of Parowax. Standard Oil Company (INDIANA) 910 S. Michigan Avenue Chicago, Illinois Michigan Branches at Detroit, Grand Rapids and Saginaw a aero ee es f eH Sogas, ADESM. Forty-second Year GRAND RAPIDS, WEDNESDAY, OCTOBER 22 fat hl 1924 Number 2144 MICHIGAN TRADESMAN (Unlike any other paper.) Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. Frank, D 'VOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly fn advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; {ssues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. THE POEM OF THE SKY. The German Zeppelin came in peace, but she came out of the night as others might have come had the Germans been able to carry out their ambitious plans to send these sky- raiders across to move up and down the Atlantic seaboard during the war and destroy our seacoast cities. That ribbed shape, sliding inland, motors humming, silver sides shining in the dawn, is what London and Paris saw no more than six short years ago. Where the ZR-3 comes—a part of the German American war settlement —a hostile dirigible may some time come. Peaceful as she is, she has a sinister and military interest about her. Her coming, however, will give a renewed and mighty impetus to all the dreams men have dreamed of great argosies coming and going up and down the sky lanes. Filled with the highly explosive hydrogen, she has made this westward trip. If she can make it once, why not again? If she will lift and move filled with the non- explosive helium gas now used in the Shenandoah, why can she not make that trip many times? If she can cross in October, why not in any month? Since she is not the last pos sible word in motors, in lifting capac- ity and safety, in everything that may go into an airship, why cannot the improved dirigibles of 1930 or 1940 be the intercontinental sky expresses? Why not the New York-Berlin, the Philadelphia-Paris or the Chicago- Moscow air-trains of the future? These are questions not for the ex- perts of to-day but for the air pioneers and dreamers with power tingling in their brains and their fingers. The expert may tie himself too fast and too hard unto yesterday and to-day. The experimenter and the visionary is the man who is most certain to con- quer the uncharted fields of the sky if they are conquered. Meanwhile the Germans have build- ed as well as they knew. Unless the terms of the Versailles Treaty are reversed, they will build no The workshops of Zeppelin must be pulled down. The ZR-3, a poem of the sky, is the swan song of Friedrichs- hafen’s craftsmen. It is easy to for- give that Teutonic crew which steered the ZR-3 5000 miles through wind and over water their touch of swagger and that hint of the old arrogance in Dr. more. Eckener’s announcement at Lake- hurst: ‘Gentlemen, a new world’s record: 5006 miles of continuous flight!” The German technique, the infinite Teutonic capacity for taking pains, has shown the world how to build dirigibles. It has moved about in the sky and conquered distances. There is little possibility that the Zeppelin has seen its brief day end. Fried- richshafen may have built its last Zeppelin. Germany may make no more of Count Zeppelin’s dreams come true; but somewhere men will go on building, changing, hoping and ex- perimenting until the dirigible con- quers the reaches of space or the reaches of space conquer the dream of the dirigible. FIDELITY STORES DYING. The Northern Jobbing Company having made no response to the com- munication published in the Trades- man of last week, it is very evident to even the casual observer that the or- ganization is headed for the rocks un- less it immediately reverses its present policy of establishing and maintain- ing chain stores. In the first place, the chain stores of the Jobbing Com- pany cannot compete with the chain stores established by other organiza- tions. This is shown in this city, where the Thomas stores are increas- ing in number, while the stores of the Northern Jobbing Company have dwindled from eight to two during the past few months. As a matter of fact the chain stores established by this organization are put in as re- taliation against members of the or- ganization who do not patronize the Northern Jobbing Company to the extent expected and demanded. The rules promulgated by the Chicago headquarters for the government of the chain stores precludes the possi- bility of their achieving success. Many of the private brands put up by or for the organization are absolutely un- saleable. No more unbusinesslike un- dertaking has ever been exploited than the Fidelity stores as they are now conducted. No “Lost and Found” column will ever recover lost time. NEW WAY BETTER THAN OLD. There are always plenty ready to send up paeans of praise for the “good old times when’— The blank can be filled up with a refeence to any one of a number of subjects from politics to preaching and from manners to modes. But no one thinks of con- trasting present selling methods, much as they are sometimes criticized, with those which used to prevail For the old style of selling was merely hag- gling of the kind that is in vogue in the Near and Far East at the present time. It was a game of wits between buyer and seller, once described as “each one trying to cheat the other and both succeeding.” At the end of the negotiations the seller was never sure that he had not parted with his goods in a moment of weakness for lesi than he might have obtained if he had not yielded so soon. On the other hand, the buyer ‘had similar qualms and felt that his eagerness had been taken advantage of by the seller. A fixed price, fair alike to seller and buyer, was not thought of as a gener- al rule of conduct until within com- paratively recent times—so recent, in fact, that there are still many living who recall when a talking point was made of the slogan “one price and no deviation.” 3ut, once the idea was impressed on the public, it soon be- came the rule. Now it would be im- possible to do business on any other A strong point in its favor is that it puts all customers on the same footing, which the former procedure did not. It is so obviously fair that no one would nowadays dream of go- ing back to the old way. basis. DRESSES FOR SPRING. Dress particularly those who produce the higher-priced manufacturers, garments, are now making plans for No available as_ to their early spring lines. definite indications are yet what the new season will bring forth, but gossip in Parisian fashion circles is to the effect that there will be no marked changes. The houette will have much consideration, in continuation of the mode that has straight sil- been prevalent, with modifications, for several seasons. Manufacturers who make a specialty of winter resort wear are already busy on their new lines. Sports playing even more of an important part this season than ever, according to a bulletin from the Associated Dress Industries of America, continuing the steady growth of the vogue for gar- wear is ments of this type during the last few years. The stock houses in the dress in- dustry are still busy on fall merchan- dise, not only in the showrooms but in the factories. Stocks have been kept down to a minimum this season, making it necessary to keep the fac- order to retailers. tories running steadily in meet the demands .of the From all appearances fall business will continue for several weeks more, es- which ones, dresses, are silk Silk dresses now sell well throughout the pecially in wool more seasonal than year. THE REALM OF RASCALITY. No other trade journal in the United States has made a specialty of expos- ing cheats and frauds as the Trades- man has done for many day it though all the crooks past. looks as years Every publication had been ex- posed, but before another week rolls around an equal number of new swin- dles or old swindles in new forms in- variably put in an appearance. The amount of money which is_ fiiched from the merchants of the Middle West every week is positively appal- ing. Any merchant who does not keep a file of the Tradesman on hand to enable him to check up on these shysters on short notice makes the mistake of his life. In no way can he secure immunity from this class of crooks quicker or more effectively than by directing strangers to a com- plete file of the Tradesman on top of his desk. Berlin magnates are promoting the scheme of a world’s fair on the ground that three or the capital of the clearly demonstrate that Germany, instead of hence should four years Reich being the world’s laggard debtor, is a going and growing political concern and a potent economic factor as pro- ducer. In the must be shown that Germany still is a respect- able and short, world even figure in Apparently fiscal imposing science, art and industry. large industrial and interests support the project. time It is indeed high for Germany to efface the ex- hibition she made of herself from 1914 to 1918 constructive sort that has more to reveal than the featured goose-step and mailed fist of the militarism. with one of a unholy pageantry of Potsdam “Air flivvers” have been tried out with the South The small powered plane, unfortunately, enlisted the ser- pilots If aerial taxicabs are to come into general use it will be headed dubious results on coast of England. vices of similar sky necessary to train cool- and competent large numbers. operators in It cannot be doubted that in time the machines and the men will meet the public demand. But at present the factor of unreliability with such and machines as cheap hasty those that were employed in the Eng- lish test is so large as to prevent the feeling of confidence on the part of the public which must be created before the venture satisfies its patrons and re- wards its promoters. 2 Five Ways to Make An Extra Dollar. The retail merchant of to-day has to meet keen competition and expert merchandising methods on the part of the business men around him. He has to meet increased costs of doing business and many extra demands upon him on the part of the public for increased service. In fact, the retail merchant of the future must be better and better train- ed in all branches of buying and sell- ing as time goes on, for there will be no room jn the business of the future, for the drone or the laggard. Every retail merchant is interested in defi- nite, concrete plans for making an extra dollar, for business-building must be continuous and constructive. One concern which felt the necessity for getting specific publicity into the homes of the community, made an arrangement with a local laundry hav- ing a large patronage to furnish, free, the pasteboards upon which the shirts done up in this laundry were folded. In return for furnishing these free pasteboards, the retai] store in ques- tion was entitled to print its own ad- vertisement upon these pasteboards. The reasoning was that each person as he took his shirt off the pasteboard would take an instant to read a sen- tence or two of publicity, and that, too, at a time when there would be no other interests competing for his attention. After using this method a_ short time the establishment furnishing the pasteboards was able to trace increase of business to it. People were brought in who had never been in the store before, and some of them frankly said they had seen the publicity which had interested them in their laundry bun- dle. and had decided to follow it up and to see what there was to it. The store, in this case, gets free delivery of its direct-by-mail advertising, which reaches those who are actually on the spot and in the market for supplies and service. In another case, a retail merchant felt the need of promoting business among the rural patrons and prospects of the store. After canvassirg the situation, he found that a large part of the buying was done by the women of the families, who often come to town while their children weve in school and the men busy with their tasks out of doors. Even when the men came, the women usually accom- panied them. This merchant advertised that for a certain period he would provide free parking for automobiles or f-ee fod- der and barn room for horse-drawn vehicles. There was no obligation whatever in return. People from out of town merely came in and got a check in the form of a_ pastedoard card, directing them where to go. The merchant made arrangements with a garage and a hitch-barn to honor these checks or tickets and to charge the same to him. Special rates were made of a most reasonable figure. The merchant reasoned that the women preferred to leave their ma- chines or carriages in a safe place rather than on the strect; and he was ht, for a great many accepted the hespitlity, a surprising amouct of MICHIGAN TRADESMAN October 22, 1924 A Bank Statement That Any Man or Woman Can Understand as called for by the State Banking Commissioner at the close of business October 8th, 1924 This Bank owes to Depositors ___--_-_-_- $14,499,927.46 A conservative banker always has this indebtedness in mind, and he arranges his assets so as to be able to meet any request for payment. For this purpose we have: Ce 2,397 ,936.39 Gold, Currency, Silver and Deposits with legal Depositors payable on demand. (2) United States Government Bonds - 85,950.00 (3) Municipal Bonds ____-_-___-_----- 1,175,663.76 Largely School Bonds. (4) First Mortgage Bonds of Industrial Comporateas ...___..___---_-- 1,630,245.00 Ninety per cent in State of Michigan. (5) Real Estate First Mortgages ----- 4,853,428.74 Ninety-seven per cent being in Kent county. (6) Loans Secured by Collateral _--_ 1,513,281.11 Payable in ninety days and secured by collateral of greater value than the loans. (7) Loans to Individuals and Corpora- Pe 3,608,270.24 (8) Banking Houses -~------------- 793,853.43 Main Bank and Three Branches. (9) Furniture and Fixtures --------- 252,124.57 This includes Main Office and Seven Branches. (10) Stock in the Federal Reserve Bank 48,000.00 $16,358,753.24 (11) This leaves a Capital, Surplus and Undivided Profits of _____--_--- $ 1,858,825.78 Which becomes the property of the Stockholders. after the debts to the depositors are paid and is a guarantee fund upon which we solicit new deposits and retain those which have been lodged with us for many years. KENT STATE BANK 2 Downtown Banks “The Home for Savings” 7 Branches Since 1885 v ccenaaprennne’ ’ ee m en, i » 2 ee 2 4 e - Ye < ' ; i. |) October 22, 1924 good will was created, and the store won many patrons and did a large amount of business as a result. A retail dealer was brought face to face with the fact that his store seldom attracted many transients. His busi- ness was dependent almost entirely upon the resident population. He gave this matter some thought, and after keeping tabs on the situation for a time, decided that at least three hundred transients passed his store every day. This was not a large num- ber but it was according to his loca- tion. He decided it was too many to let get away. So he began to plan how he could attract 10 per cent. of them at least. He figured that if he got thirty in, the thirty would buy On an average of two dollars each—increas- ing his business volume sixty dollars a day. Then there was always a chance that some of these transients might prove to be repeaters, or even regulars. In order to attract the transients, he began to put in very compelling window displays, to use more light, and to ‘be on the lookout for special and attractive goods and values. Once or twice a week he staged a window sale, which always bore the lengend, “To-day Only.” ‘These window sales were not adver- tised in any other way, and the local population began to sit up and take notice and keep watch of that window as they never had before. Not only did our friend increase his business surprisingly among transients, but he increased it on the part of his regular population also. Another retailer noticed that from time to time many out-of-town and holiday shoppers were in evidence. These people came in to go to the theater, to do special Christmas or holiday buying, or to look about and see what the store offered. The proprietor of this store began to figure out how he could make per- manent customers of these people, for he felt that they must be in a posi- tion to spend money with him the year around. He prepared, as a result of his thought in the matter, an attractive and stout envelope which would eas- ily slip into a pocket or hand_ bag. The envelope contained a letter, short and to the point, of welcome, and pointed out that regular service could be had by telephone, by writing 4 letter, or by getting in touch with the store’s special shopper, Mrs. An- drews. Everyone was invited to come and meet Mrs. Andrews personally, whether they wished to use her of - fices or not. There was a booklet describing the store’s departments, and some of the goods they sold, and an interesting little souvenir in the shape of a pocket or hand bag comb of white ivory. The comb borne the firm imprint. All that anyone was required to do to get one of these envelopes was to sign a card giving name and address married or single, and if married, how many children, if any. ed from time to time, and slowly but steadily, permanent customers were made of very occasional shoppers, This gave a. valuable mailing list. which was reach- © MICHIGAN TRADESMAN A wide awake retailer was convinc- ed that many a customer was preju- diced and often lost because of the in- difference or slow-wittedness of some clerk. He had repeated examples of this in his own and other stores to prove the point. He was certain that much business was lost because sales- people did not follow up their oppor- tunities in the right way. He noticed that many times cus- tomers were left standing without any attention at all while waiting for change or parcels; and that clerks often failed to help the customer buy, instead of merely showing the goods asked for. To the end of correcting this, this dealer engaged a trained sales teacher for two hours each on two different mornings a week. The class lasted one hour, and each salesman was obliged to be present in one of these classes on the store’s time, every week. A program was worked out so that each of the four groups had construc- tive lessons of the special type needed. The last fifteen minuts was given up to an informal discussion on some puzzling or specific case interesting to work out, in the right way. It was very plain, after the very first lesson, that the salespeople were more alert, more interested, and more skillful in the doing of their work. A certain competitive spirit was ‘born, and business forged ahead correspond- ingly. The public probably never analyzed or understood the reason why, but it began to be convinced that the public liked to trade there. Not one dollar but many dollar; extra were made in consequence. From among these five methods, one or more may be gleaned and adapted for personal use. John F. Gardinier. ———~7+2>—_ The Legal Way. A lawyer thus illustrates the lan- guage of this craft: “Tf a man were to give another an orange, he would simply say, ‘Have an orange.’ “But when the transaction is en- trusted to a lawyer to be put in writ- ing he uses this form: ““T hereby give and convey to you, all and singular, my estate and inter- ests, right title, claim and advantages of and in said orange, together with all its rind, juice, pulp and pips, and all rights and advantages therein, with full power to bite, cut, suck and other- wice eat the same or give the same away with or without the rind, skin, juice, pulp or pips, anything herein- before or hereinafter or in any other means of whatever nature or kind whatsoever to the contrary in any wise notwithstanding.’ “And then another lawyer comes along and takes it away from you.” ee Afraid He’d Choke It. The owner of a dilapidated ford drove up in front of a filling station and proceeded to unscrew the cap from his gasoline tank. ‘How man?” asked the busy station attendant. “One gallon will be enough,” yawn- ed the owner. ; “Whatcha tryin’ to do, wean it?” asked the tank tender. The Courage to Begin Initiative, the prime mover in all hu- man undertakings, requires self-confi- dence. The estimate a man has of himself, the kind of man he knows he is, the courage to be himself, to express his own personality—these things give a man that confidence. Most of us know what we ought to do—most of us can see the pathway ahead long before we have the courage or initiative to begin. No retailer can gainsay the advantage of the attractive store, clean aprons or products of unusual merit as well as the need of aggressive selling. And, yet, many a man today stands on the threshold without the courage to begin in his own business, a campaign of bet- ter merchandise and better merchan- dising. We have scores of letters and testi- monials from those merchants who have adopted the QUAKER PROD- UCTS and are using QUAKER FRODUCTS along with the new paint ‘and clean aprons to make their mer- chandising more aggressive than ever before. e WoRrRDEN (GROCER COMPANY Wholesalers for Fifty-six Years. The Prompt Shippers 4 MOVEMENTS OF MERCHANTS. Brethren—Hillsamer Bros. succeed D. E. Hillsamer in general trade. Leonidas—Fire destroyed the Leon- idas bakery entailing a loss of about $6,000. Escanaba—The Diamond Pole & Piling Co. has increased its capital stock from $40,000 to $100,000. Detroit—The Wolverine Marble Co., 13902 Lumkin avenue, has increased its capital stock from $30,000 to $50,- 000. Detroit—The Mary Lee Candy Shops, Inc., 440 Macomb street, has increased it; capital stock from $40,000 to $100,000. Highland Park—The Sorenson Mo- 12537. Woodward avenue, has changed its name to the Upledger Motor Sales. Berrien Springs—The elevator for- merly owned by the Gleaner Clearing House Association will be sold at auc- tion in the near future. Hastings—The Viking Automatic Sprinkler Co., 435 East Mill street, has increased its capital stock from $15,000 to $25,000. St. Johns—D. G. Steel & Son are closing out their entire stock of cloth- ing and men’s furnishings at special sale and will retire from trade. Allegan—The Allegan Canning Co. has been incorporated with an author- ized capital stock of $150,000, $5,000 of which has been subscribed and $1,000 paid in in cash. Benton Harbor—The Benton Har- bor Monument Works has been incor- porated with an authorized capital stock of $4,000, all of which has been subscribed and $1,000 paid in in cash. Detroit—The Melville Shoe Corpora- tion, 1812 Dime Bank building, has been incorporated with an authorized capital stock of $50,000, $1,000 of which has been subscribed and paid in in cash. Imlay City—The Red Seal Casting Co. has been incorporated with an authorized capital stock of $25,000, of which amount $6,900 has been sub- scribed and paid in, $4,900 in cash and $2,000 in property. Grand Rapids—The Fritz Tire & Accessories Co., 211 Division avenue, South, has been incorporated with an authorized capital stock of $5,000, $2.- 000 of which has been subscribed, and $1,000 paid in in cash. Ironwood—The O’Donnell-Seamens Co., has been incorporated to deal in general merchandise at wholesale and retail, with an authorized capital stock of $75,000, all of which has been sub- scribed and $7,500 paid in in cash. Lansing — The Standard Oilga: Heating Co., 405 Washington street, North, has been incorporated with an authorized capital stock of $20,000, all of which has been subscribed, $1,000 paid in in cash and $10,000 in prop- erty. Sault Ste. Marie—The Gowan Hard- ware Co., 416 Ashmun. street, has merged its business into a stock com- pany under the same style with an authorized capital stock of $25,000, all of which has been subscribed and paid in in property. Charlotte—The S. E. Cook Dry Goods Co. has sold its stock and store fixtures to Charles Irish of this place and Frank Frandsen of Hastings. who have taken possession and will con- tor Sales, MICHIGAN TRADESMAN tinue the business under the style of the F. & I. Dry Goods Co. Detroit—The Kelvinetor-Detroit Co., 2948 East Grand boulevard, ‘thas been incorporated -with an. authorized cap- ital stock of $25,000 preferred and 1,000 shares at $1 per share, of which amount $20,000 and 1,000 shares has been subscribed and $21,000 paid in in cash. Detroit—The H. A. Montgomery Co., 53 West Milwaukee street, has been incorporated to deal in metal working oils, chemicals, compounds, etc., with an authorized capital stock of $15,000, all of which has been sub- scribed and $12,300 paid in in prop- erty. Detroit—The Fuel Service, Inc., 725 Ford building, has been incorporated to deal in fuel at wholesale and retail, with an authorized capital stock of $10,000 preferred and 1,000 shares at $1 per share, of which amount $3,450 and: 30 shares has been subscribed and $3,450 paid in in cash. Detroit—The Republic Radio Cor- poration, 426 Shelby street, has been incorporated to conduct a wholesale and retail business in radio and elec- trical materials, with an authorized capital stock of $130,000, of which amount $100,000 has been subscribed, $25,000 paid in in cash and $32,000 in property. Jackson — The Leonard Gordon Music Co., 415 Francis street, has been incorporated to deal in musical initruments, appliances, music. wash- ing machines, sewing machines, etc., with an authorized capital stock of $10,900, of which amount $5,020 has been subscribed and paid in, $20 in cash and $5,000 in property. Manufacturing Matters. Detroit—The Bohn Aluminum & Brass Corporation, 3651 Hart avenue, has been incorporated with an author- ized capital stock of $1,000, all of which has been subscribed and paid in in cash. Detroit—The Unitas Products, Inc., 1841 Gratiot avenue, has been incor- porated to manufacture stampings, machine parts, etc., with an author- ized capital stock of $1,000, all of which has been subscribed and_ paid in in cash, Grand Rapids—-The American Super- Products Corporation, 622 Division avenue, South, has been incorporated to manufacture and sell extracts, soaps, polishes, ‘sweeping compounds, etc., with an authorized capital stock of $10,000, $5,000 of which has been sub- scribed and paid in, $2,000 in cash and $3,600 in property. ———— Premotion Sharks in Euilding and Loan Field. About forty years ago the late Stern F. Aspinwall conceived the idea of organizing a stock fire insurance cOm- pany in Grand Rapids with a capital steck of $100,000, which was a con- siderable amount of money to raise in those days. He succeeded in arousing the interest of the late Julius Houseman, who consented to act as president in consideration of Mr. Aspinwall accepting the position of secretary. How to secure the requisite capital was the next ques‘ion. At that time there was an old gentleman in the city who enjoyed the confidence of every one who knew him. His name was Charles H. Taylor. Mr. Houseman conceived the idea of en- listing the services of Mr. Taylor. Meeting him in the old Eagle office one day Mr. Houseman said to Mr. Taylor: “Charley, if you will get $100,000 capital subscribed for a new stock fire insurance company, we will give you a job soliciting insurance and inspecting risks at $18 per week.” Mr. Taylor accepted the proposition on the spot and inside of 30 days had the necessary names and pledges en- rolled. The company started out in a modest way and made a little money nearly every year. In order to se- cure a license to do business in Ohio and other states requiring a larger capitalization than $100,000, the cap- ital stock was subsequently increased to $200,000, without a penny being ex- pended for promotion purposes. On the death of Mr. Houseman Mr. As- pinwall became president and on the death of Mr. Aspinwall Judge Cham- plin was elected to the presidency. If I remember correctly, the company made no return to the stockholders for about five years. Then it started pay- ing dividends of 4 per cent. Later the then 8 per cent.; then 10 per cent. dividend was increased to 6 per cent.; For reasons which I prefer not to dis- cuss, the company was then sold out- right to the National Fire Insurance Co., of Hartford, each $100 share re- turning the owner $175. The main point I wish to make in this connec- tion is that the raising of the capital stock did not cost the company one penny. Three or four years ago Colon C. Lillie started out to raise $1,500,000 to start the Peninsular Fire Insurance Co., marketing the stock at $150 per share. The demon of misfortune fast- ened its clutches on the project when Mr. Lillie made a contract with the notorious Colfax Gibbs to capitalize the undertaking. I met Mr. Lillie on the street one day last week and asked him this question: “How much did you pay Colfax Gibbs for securing the $1,500,000 capital of the Peninsular Fire Insurance Co.?’ Without a moment’s hesitation, Mr. Lillie re- plied: “Four hundred thousand dol- lars.” The stockholders of the Peninsular did not fare as well as the sharehold- ers of the earlier organization. No one ever received a penny in dividends and those who paid $1,500 for ten shares of stock now possess a piece of paper of doubtful value which reads $200. In one case no hope of immediate returns were held out to subscribers. In the other case Colfax Gibbs in- structed his gang of pirates to prom- ise 25 per cent. dividends the first year. Having exhausted the field of ex- ploitation in the line of scheme cream- eries, scheme canneries, finance com- panies and insurance companies, the unprincipled wolves who masquerade in sheep’s clothing are now turning their attention to the promotion of so-called building and loan or savings associations on a basis not in accord with good building and Joan practice. October 22, 1924 These promoters have already invaded several Michigan cities, having secured subscriptions in Monroe to the tune of $1,000,000. They are selling $1,- 000,000 stock in Benton Harbor and $2,000,000 in Kalamazoo, all on a $3 per share basis. They are also work- ing along the same lines in Battle Creek, Saginaw, Ann Arbor and Grand Rapids—wherever they can find men who will consent to serve on boards of directors and make contracts with them for the sale of the certificates. Instead of selling building and loan stock, they sell “membership certi- ficates’ which gives the holders the privilege of buying stock later. Of course these “membership certificates” are the creation of crafty promoters who retain a substantial portion of the proceeds, which represent nothing but greed and graft. The local build- ing and loan associations which are conducted by men of high standing in every community do not have to resort to such methods to maintain their organizations on a safe and sub- stantial basis and any one who gives ear or encouragement to the ingen- ious methods of wily promoters and hibinders of this character will later on eat the bread of bitterness. There is no more need of “mem- bership certificates” in the building and loan business than there is for merchants to charge a customer $5 for the privilege of buying goods at his store. They mean nothing to the pur- chaser. They do not get him any- where. They are simply the latest concoction of the devil to delude peo- ple of small means who have an im- perfect understanding of the theory of building and loan associations to pay good money for something which amounts to nothing. E. A. Stowe. In his annual report to the Gover- nor of Ohio, J. W. Tannehill, State Superintendent of Building and Loan Association, referred to these profes- sional promotors as follows: During the past year an army cif professional promoters has been en- gaged throughout Ohio in organizing building and loan associatins. In many cases, the opportunity of reap- ing large profits through commissions on stock sales was the only consider- ation controlling the efforts of thes- high pressure salesmen. The needs of the community were often not con- sidered. Regardless of the fact that a locality had already a surfeit of associations, new ones were formed with no prospect of their being able to establish themselves permanently in business. Even though the super- intendent felt absolutely certain that a few of these new associations were not organized for legitimate building and loan business and that the incor- norators were unworthy of public con- fidence, he had no power under the old law to prevent such organization In this way vast sums were collected by these salesmen as commissions on stock sales. In most cases a member- ship fee of $5 per share was charged and the salesman received $4, leaving the association with but $1 for its run- ning expenses. In many cases, when the promoters took their departure to new fields of effort, they carried away more cash than was left in the hands of the new association with which to begin business. ————— Lansing—Harold G. King has en- gaged in the grocery business at 516 West Maple street. 4 an i October 22, 1924 MICHIGAN TRADESMAN 5 Essential Features of the Grocery b Staples. Sugar—Local. jobbers hold. cane granulated at 8.20c and beet granu- lated at 8c. Tea—The market has shown no easing off of values during the past week. Holders generally are feeling very strong in their ideas and it is very difficult to get any cheap tea at all. All of the news coming from primary markets is firm and every in- dication is for higher rather than lower prices. This applies particularly to India, Ceylon and Java teas. The con- sumptive demand for tea is good, but there seems very little disposition on the part of retailers to buy for ad- vance requirements. Coffee—The market continues firm and high. Here and there one finds a holder who can make a handsome profit by selling coffee on to-day’s market, and this a few of them are occasionally doing, ‘but the undertone is so strong that future Rio and Santos coffees, green and in a large way, showed a further advance of about one- quarter cent during the week. The spot market in this country for green Rio and Santos is also very high, with a further advance of at least one-half cent since the last report. Mild coffees are also slightly higher. Santos grades are getting to a point where their con- sumption may be interfered with by the competition of other varieties. The jobbing market on roasted coffee is firm and fairly active. Canned Fruits—California canners are too much off the market to make for any large volume of business now going on, and when they do quote prices they are too high to interest the average buyer, who compares the present terms with his earlier pur- chased lines. Canners are making their deliveries and find that they have no large unsold surplus stocks of any variety. They are inclined to hold firm because they look for an early cleanup on the Coast. Local dealers are covering to some extent but find the market unfavorable as to available offerings and as to quotations. Pine- apple displays a steady undertone and canners are not ready to book busi- ness for the popular grades and sizes. Gallon apples are firmer at all country points and genuine standards cannot be had at sacrifice prices. Canned Vegetables—Distributors are getting deliveries on many of the can- ned foods bought earlier in the sea- son and are busy financing and hous- ing these stocks. Moreover, they are not inclined to pay substantial ad- vances for many of the staples which they now have flowing in even when an item looks strong and favorably placed from a. statistical position. Many jobbers have the idea that can- ners have crowded the market upwaid too fast and too furiously. There is a general resistance to pay substantial advances just now, when the foods are not in urgent needs. In addition, dis- tributors do not want to make the situation any more unfavorable to themselves than it is at present by buying up whatever is offered at the sellers’ ideas of values. There is no question but what many merchar.ts are short of their requirements in many lines of merchandise and that they cannot easily remedy their positioas by any free buying now. The alterna- tive is to sit back and await develop- ments. Lack of free buying at pri- mary points does not tend the canner to change his ideas. He has every faith in his products and can see’ no reason why the trade should not readily absorb all offerings. Canned Fish—Salmon is dull so far as covering future outlets is concerned. As a rule many dealers have under- bought their requirements and are not ready to take reds or pinks in any volume. Transient outlets are only fair. Maine sardines are firmer at the source and the selling agency con- templates advances, justified by the lack of any large unsold surplus of any grade and the understocked condition of distributors, who did not go in for futures extensively at any time since 1924 pack became available. Califor- nia sardines rule firm and are scarce in large sizes. Crab meat is held at former quotations, but is not active in a big way. Lobster is also in routine demand and other fish are unchanged. Dried Fruits—The delay in naming prices on the general line of raisins is more disconcerting to independent pacakers than to any other agency in distribution. Early in the season some independents made contracts for Sep- tember-October delivery at a definite price differential under Against these contracts stocks were taken under agreement with growers on a basis which shows the packer a loss. Shipments have been deferred but the packer who has such unfilled is in an unenviable position on bulk Thompsons. Letters from the Coast state that four crown loose muscatels are very hard to obtain. Growers have the idea that muscat will be scarce and they are firmer in their prices, making it hard to get muscats at reasonable prices. The statement further adds that all packers are bull- ish on muscats. With the future mar- ket uncertain little is being offered of new crop while carryover continues to sell well since the new offering will undoubtedly be quoted at ‘substantial advances. None of the other dried fruits attract much attention. The market is characterless and there is very little trading in any commodity. Pears, peaches and apricots are of- fered sparingly while prunes can be had but are more or less ignored on the Coast. Currants are steady while figs are unsettled. Syrup and Molasses—The spot stocks of molasses which have not been very heavy for some time are be- ing steadily reduced by the excellent demand, prices for the week show no change, but are firm throughout. Sugar syrup is strong. A great many buyers want sugar syrup, but the sup- ply is not very heavy. Compound syrup is in excellent demand, includ- ing the export movement and prices are steady. Beans and Peas—The demand for dried white beans during the past week has been rather poor and the only thing with any firmness in it is California limas, which continue to rule strong. Other grades and green and Scotch peas are quiet and un- changed. Very few new crop beans have come forward as yet: =~" Sun- Maid. ° Provisions—The demand for pro- visions during the past week has shown a fair every day business, ‘with a good, substantial undertone to the market throughout the whole line of hog and beef products. .No particular change ‘has occurred in anything dur- ing the past week, but the entire line is steady ‘to firm. Salt Fish—The demand for mackerel is steadily improving but in a com- paratively small way. The demand is now extending to interior markets, but mcst buyers are taking stock only for imi. liate wants, or wants in the very close auture. Irish and Norway mack- erel are scarce and firm. Shore mack- erel is steady and fairly plentiful. —_——_»-2 __ Review of the Produce Market. Apples—Wealthy, Wolf River, Alex- ander and Maiden Blush command 75c@$1 per bu.; Baldwins, $1.50 per bu. Bananas—9@9M%c per Ib. Beans—Michigan jobbers are quot- ing as follows: Cb PF Pea $5.50 Brown Sweed 9.6000 8 5.50 Dark Red Kidney __....__-__-_- 9.75 Light Red Kidney ____-______- 9.25 Beets—$1 per bu. Bagas—Canadian, $1.95 per 100 lbs. Butter—The market is unchanged from a week ago. Local jobbers hold fresh creamery at 37c and June packed at 35c; prints 39c. They pay 22c for packing stock. California Fruits — Bartlett pears $4.75@5 per box for either 135 or 150; Tokay grapes, $2 per crate; Emperor grapes, $2.50 per crate; Giant plums, $2.75 for 4 basket crate; Honey Dew melons, $2.50 per crate of either 6 or 8. Celery — Commands 40@50c_ per bunch. Cauliflower—$1.50 per doz. heads. Cranberries—Cape Cod are selling at $5.50 per % bbl. Cucumbers—Hot house command $1.25 for fancy and $1 for choice. Eggs—The supply of fresh eggs has been neglected during the week and in consequence the price is from 2@3c per dozen higher than the last report. Good storage eggs to com- pete with the fresh are very firm and wanted. Poorer grades of eggs have been more plentiful and weak; de- mand light. Local jobbers pay 44c for strictly fresh. They resell as fol- lows: Hresh, eandled —_ 2 .____-_____._ 50c ee 39c Ue ee 34c @Cheeke fo 30c Egg Plant—$1.25 per doz. Garlic—35c per string for Italian. Green Corn—20@25c per doz. Green Onions—Home grown are now in market command 25c for Ever- greens and 40c for Silversnins. Honey—25c for comb, 25c for strained. Lettuce—In good demand on the following basis: California Iceberg, per crate __--$6.50 Hot house, leaf, per bu. —-~--- 1.50 Lemons—Quotations are now as fol- lows: S00: Swmicist) 25) == $8.00 300 Red Ballo: -__:_-2___222 7.50 360. Red Ball 22) ct 7.50 Onions—Spanish, $2.50 for’ 72s and $2.50 for 50s; Michigan, $2 per 100 Ibs. Oranges—Fancy Sunkist Valencias are now on the following basis: 100 and 6) fe ae PS 8.50 2. 2 8.50 Ze 8.00 Oee ol. 675 Jen 5.50 Red Ball, 50c lower. Peaches—Elbertas from New York command $2 per bu. Chilis fetch $1 per bu. Pears—Bartlett command $2.25 per bu.. Anjons and Favorite, $1.50; Keefer, $1.25. Potatoes—Country buyers pay 40@ 45c per 100 Ibs. North of Cadillac and 45@50c South of Cadillac. Poultry—Wilson & Company now Home grown Clapp’s pay as follows for live: Heavy fowls 20 Broters Ide bight fowl 2.0 1 iSe Heavy springs _._.__- ue 2lc Coe 10c Varkevs . CC Fe Deeks 17¢ Geese -.2 8. 14c Radishes—25c per doz. bunches for hot house. Spinach—$1 per bu. for home grown. Sweet Potatoes—Virginia commands $5 per bbl. and $1.75 per hamper. Veal—Local dealers pay as follows: Fancy White Meated ________ 12%c Coe. LL. lle 676 fae 09c Poor 8 a O&8e Both Wheat and Flour Markets Very Sensitive. Written for the Tradesman. The price of wheat is exceedingly various influences sur- rounding the market. Active buying is nearly always followed by sharp ad- vances, ‘whereas lack of demand or selling orders develop quick reactions. This sensitiveness indicates the price of wheat has reached a point where it will require rather heavy continued buying to cause material advances and maintain them, while a lack of demand would, of course, immediately soften prices somewhat. It begins to look as though for the time being wheat is high enough and that the December option will not sell much above $1.50 per bushel, Chi- cago, while, on the other hand, should it react to a point around $1.40 per bushel, Chicago, a most excellent op- portunity would be provided the flour buyer to purchase to cover sixty to ninety days’ requirements, for in the long pull wheat is worth around $1.50 per bushel; world conditions warrant this price. Corn has been declining somewhat on account of rather favorable reports from harvesting in the corn belt. This is naturally having a bearish influence on wheat. sensitive to The wheat situation ‘has not changed however, as far as the world situation is concerned and, as stated above, the price of $1.50 per bushel for choice wheat, Chicago, December option of basis, is not at all excessive but very reasonable and flour purchased at any material reduction from this should prove good property. Lloyd E;. Smith. basis 6 Proceedings of the Grand Rap-ds Bankruptcy Court. Grand Rapids, Oct. 14.—On this day was held tne adjourned first meeting of creditors in the matters of Peter Hopp, Bankrupt No. 25090. ‘Phe bankrupt Was present in person and by attorney. Hil- ding & Hilding were present for cred- itors. Amos &. atey Was present for one secured creditor. The stock of the bankrupt was sworn and examined with- An order was made confirming the sale. The adjourned tirst meeting Was chen turther adjourned to Oct. 21, in order thut the bankrupt be permitted to a.aend his schedules. On this day also was held the first meeting of creditors in the matter of Arnoid J. Slenk, doing business as Fre- mont Fuel & Ice Co., Bankrupt No. 2002. The bankrupt was present in person and by attorneys White & Reber. Corwin & Norcross were present for creditors. Claims were proved and allowed. The baknrupt was sworn and examined with- out a reporter. Emiel Kempf, of Fre- mont, wus elected trustee, and his bond placed at $2,000. The lirst meeting was then adjourned to Oct. 22. On this day also was held the adjourn- ed first meeting of creditors in the mat- ter of Cedar springs Co-operative Co., Bankrupt No. 2554. The bankrupt was present by 1s olficers and by Corwin & Norcross, attorneys for the bankrupt. Wiliiani Gillett was present for creditors. The trustee was present in person. The bankrupt was sworn and examined by Mr. Gillett with a reporter taking testi- mony. The meeting was then adjourned without date. In the matter of Walerian Bielaczyc, Bankrupt No. 2562, the funds for the urst meeting have been received, and such meeting has been ca.led for Oct. 28. In the matter of John Herbert Fitz- gerald, Bankrupt No. 2566, the funds for the urst meeting have been furn.shed and such meeting will be held at the office of the referee Oct. 28. In the matter of Almond Stewart, Banusrupt iso. 2242, the trustee has re- ported the receipt of an offer from Ivan Waite, of Grand Haven, of $250 for the remainder of the stock and fixtures of this estate, appraised at $403.90. The date for hearing and sale is fixed tor Oct. 2¢, at No. 802 Michigan Trust Bu.ld- ing, Grand Rapids. A‘l interested should be present at such time and place. In the matter of John Wwosten, Bank- rupt No. 2556, the funds for the irst meeting have been received and such meeting has been called for Oct. 30. Oct. 16. On this day were received the schedules, order of referenc and adjudi- cation in bankruptcy in ‘tne matter of Andrew A. Stevenson, Bankrupt No. 256/. The matter has been referrea to Charles B. Blair, as referee in bankruptcy. The bankrupt is a resident of the village of Ada, and is an auditor and inventory taker by occupation. The schedu.cs list no assets of any kind, and show liabili- ties of $744.03. The court nas written for funds ior the wurst meeting «nd upon arrival of same the first meeting will be called, and note of the same made here. = ~fi -- - — ~ E MARKET ; = > (dt Mp dsais Hila ) a U4 Ni ee Hcliday Selling Stunts For the Shoe Trade. “boo-hoo” selling they are old- fashioned yp-to-date methods of selling merchandise. How- admitted that thing that will sell goods is a thing merchants that and are not Some stunts, claiming ever, it must be any- worth trying out, providing ethics of fair buciness are observed. Remember ‘way back when father went to the grocery store every Satur- day night and paid the bill for the week. Every time there was forth- coming a small bag of candy for the youngster, which in those days was a The out that bag of candy was sure of the If it worked then retail ahead on his real treat. grocer who handed trade of the family. surely would now, so the salesman own initiative and purchased candy in shoe went packages to give away in the store. The first day this plan was in opera- tion the first three packages of candy resulted in the sale of five pairs of children’s shoes totaling $16.55 and the three packages of candy cost just 19 cents. Some time ago the about same store em- ploye wished to start a plan of sales building, something along the line of Club taken hold of the people all over the the Christmas idea, which has country. The store at that time was selling shoes on the odd price idea and at low While odd prices do take well still for small city trade they never did appeal to the man prices. the larger citie:, 4 and he wished to change all prices to even money, placing the extra five cents on every pair in a separate ac- count and then giving it to the holder of the largest amount of cash register There checks at Christmas time. was to be five awards. He felt safe in naming an amount of $300 to be given away on Dec. 20, to be divided as fol lows: firct, the greatest amount repre- sented by cash register checks would receive $150, the second $100, third $25, fifth $10. was fair, both for the small family as fourth $15 and This plan well as the larger family, as the small family would boost its total through the buving of higher priced shoes while those with large families would through the number of cheaper grade of shaes. gain larger What family would not like to have either one of the first two prizes come to them on Dee. 20 of this year? There are some merchants opposed without doubt true that such a policy i: not good business for dignified high grade stores retail But many smaller city and town merchants have and do increase sales and good will in this way. The danger is in overplaying the to selling stunts, and it is opefating in exclusive sections. idea. Anything that tends to lower the dignity of a store or endanger its good will is a menace to the business. In children’s departments in medium sized stores the plan of giving toys and other gifts has worked successfully Friends have been in many stores. made of youngsters who later as adults become tried and true = cus- tomers. In the children’s end of the business it is perfectly feasible. Little things make strong impressions on the mind of the youngster and a little toy from Jones’ store with the purchase of a pair of shoes often results in the youngster asking to go to that store The little act of also appreciated by the for another pair. kindness is parents. It is true that the average man or woman would be little impressed by a small and inexpensive gift. It means little to them. Often, however, stores give away ho:iery at special sales and this in a way is a selling stunt, at least a plan to stimulate sales. The gift policy is a legitimate and successful one for some stores, but entirely out of place in others. It is really a matter for the merchant him- self to decide. —_~+2+2>—___ Shoe Merchant Must Make Profit. One of the most merchants in this country has made more than $100,000 selling shoes. He was formerly a jeweler and when he started in the retail shoe trade some years ago, his competitors in the or- successful shoe iginal town where he opened his first store said he ‘didn't know a welt from a turn.” They predicted failure for him, but they now long since business and he its. still have gone out of much in it. This man didn’t very know much about the “hoe business when he started, but thing he did know; that to be successful and have a profit. He there was one namely, prosper he must sold shoes at a profit and shocked his competitors of those days by selling a hoe costing him $2.50 for $4. His were selling their $2.50 shoes for $3 and $3.25.. They made lttle or no net profit, but ‘he did. His competitors couldn’t understand some of the methods of this shoeman. Many of the things he did were new. He vas sharp enough to secure a good hoe to retail at $4 for one thing and held to the policy that the “customer is always right,’ making adjustments on that basis. It should be remembered that $4 bought a good shoe at retail when started. When footwear prices went up, as did other merchan- dise, he went up in proportion. When hi: shoes cost him $5 he retailed them at a proportionate profit. His over- head and general expenses were higher and his net profit was no higher, but competitors always this man the fact remains he got the profit. He has acquired much knowledge of the shoe business during these years. After séven years this shoeman opened an other store in another large town and operated it on the quality basis. Just within the last two years he has opened two other stores that will be operated on the same price and quality basis. He does not operate in a parsimonious manner. He pays as good a price for men as anyone in the field. He is in all charitable movements. He is liberal in his dealings with his home and with his business. This jewelry-shoeman succeeded be- cause he took as a ‘hypothesis that profit was as necessary to success in the shoe business as it s to success in any other buiness. The fact that he has made a financial success obviates any argument as to the soundness of his methods. Argument never altered a fact. ——_2+2 > The Romance of a Crop. In the fall of 1861, during the vicis- situdes of our war, there was, due to the rather limited financial vision of Secretary Chase a suspension of specie payments. For more than a decade the Nation wallowed in the trough of fiat money, paying a high bill for the absence of a well-established and na- tionally controlled banking and cur- rency system. After many unfulfilled and because largely of an unfavorable trade balance, requiring the export of more gold than we produced for a period of several years, the time ar- rived for a change in the situation, and the Firty-third Congress, just prior to the close of its final session, pa:sed the Resumption Act to become effective on Jan. 1, 1879. Secretary Sherman, as special spon- sor of the Resumption Act, was en- trusted with its execution, and, in the face of many difficulties and Congres- sional oppositions, accumulated in the Treasury about 40 per cent. of the out- standing greenbacks, and in the latter part of 1878 gold and the greenbacks were on a parity. The wheat harvest of 1878 in Eng- land, and on the continent, was one of the largest on record. The export predictions demand for our crops was visibly af- fected by Europe’s great harvest, and for the first six months of 1879, gold was exported. English and American October 22, 1924 bankers forecasted larger exports of gold during the remainder of the year, and as the Treasury of the United States was called upon largely for this supply, the retention of a sufficient re- serve to maintain specie payment look- ed most doubtful. Then comes the romance of a crop. How many big factors of history have hinged on seemingly little and unex- pected things? Our grain crop in 1879 was a bumper crop. In England, in France, snow fell in the spring. Destructive frosts settled on the grow- ing crops of England. It was desig- nated by one historian as a sunless season. The Archbishop of Canter- bury directed that prayers for fair weather be offered in all of the Eng- lish churches on Sunday, July 6. The blight fell heavily; the crops short. European states which had usu- ally exported wheat, did not harvest enough to feed their own people. .\ contemporary critic wrote: “It is the American supply alone which has saved Europe from a great famine.” The price of wheat had fallen to $1.10 per bushel in the second week of April. With an export demand and shipments running at one period of the fall to a million bushel daily the price went up, a large balance in ovr favor was created, gold was imported and the permanency of the Resump- tion Act was assured. were Though there were ups and downs in our financial history following the bumper crop of 1879, though the silver question gave us many qualms and produced great fears, yet specie pay- ment has not since 1879 been suspend- ed, even in periods of currency famine. This bit of history shows clearly how our fortunes are linked up with the fortunes of other nations. A rather near-sighted Senator once said: “What have we to do with abroad?” Onty a few years thereafter the foreign de- mand for our grain saved resumption, and we have never at any period of our national life been divorced from con- ditions and occurrences abroad. J. H. Tregoe. —_2+2+2>—____ An Eye To the Main Chance. “What could be more sad,” said the school teacher, “than a man without a country?” “A country without a man,” answer- ed Mabel. Latest thing for fall— A new H-B last. Stylish and sturdy. High qual- itv leather throughout. In both the new LOZANT shade of tan or Black Gun Metal Calf. You will find this a rapid seller. HEROLD-BERTSCH SHOE CO. Grand Rapids, Mich. i i t § x ‘ ‘~ October 22, 1924 MICHIGAN TRADESMAN 5/4 by 5/4 covers in rolls of 9 covers 6/4 by 6/4 covers in rolls of 8 covers eS LINENETTE TABLE COVERS A staple line with the strong appeal of a specialty Meritas Linenette Table Covers are made to meet a modern trend. The demand ex- icted even before the goods were produced. They are steady, rapid sellers and have a permanent place in your store. The stock is easy to carry, requires little space, and there is no loss through soilage. Meritas Linenette Covers, the leading linen sub-titute, are printed on a spec ally pre- pared surface that is impcrvious to moisture an grease They can be wiped clean with a damp cloth. No laundering necessary. Meritas Linenette Covers are popular in price and economical in ure. The quality and finish are unexcelled. No cracking, peeling, or rubbing off. They are made to ft square or round tables, in original, «x clusive patterns that would take a beauty prize. See your wholesaler— We'll move the goods THE STANDARD TEXTILE Propwctrs Co. 320 BROADWAY, NEW YORK REG. US. PAT OFFICE MICHIGAN TRADESMAN proedeayd , ms) - L pots ‘ bree o! (Ce Predicts a Continuation of Business Improvement. That shrewd observer, Colonel Leonard P. Avers of the Cleveland Trust Company. is by no means a confirmed bull. Not infrequently he is bearish; and when he feels that way he does not hesitate to express his opinion. Just now, however, the Colonel is inclined to take a cheerful view of the situation. He says that evidence con- tinues to appear showing that the low point of the depression was reached in July. “Industrial production, employment and wages,” he declare:, “have all stopped falling and begun to move up- ward. Unfilled orders are larger, and promise to continue to expand. The loadings of freight on railroads have not only risen in recent weeks, but have reached almost record propor- tions.” In all this the Cleveland banker sees a consistent picture of revival. He i: not apprehensive that the improve- ment will prove abortive. On the con- trary he holds that: “The present prospects are that the business improvement that is under way will continue during the remain- ing months of the vear, and on into next year. “This improvement,’ ‘he maintains, “is more than a merely A Fifteen Year Record. The Glens Falls Insurance Company of Glens Falls, New York, which has recently declared a 100 per cent. stock dividend, has a rather remarkable dividend record. The record of divi- dends paid to the fortunate stock holders during a fifteen year period is as follows: 1909, 115 per cent.; 1910, 120 per cent.; 1911, 110 per cent.; 1912, 105 per cent. and 150 per cent. stock dividend; 1913, 37 per cent.; 1914, 25 per cent.; 1915, 12 per cent.: 1916, 35 per cent.: 1917, 35 per cent: 1918, 35 per cent.; 1919, 35 per cent. and rights to subscribe to double the capital at par; 1920 to 1923, 24 per cent.: 1924. 24 per cent. and 100 per cent. stock > w dividend. ——_2>+-.___ Satin Hat Showings Premature? Although nearly all retailers agree that satin hats have been successfully launched, the question has been brought up as to whether their launch- ing was not premature. Several lead- ing manufacturers and buyers are of the opinion that it was, contending that velvet hats would have proved very popular had they been given a clear field. They point out that re- tail buyers were kindly disposed to the latter, but say that so much emphasis has been laid on satin hats by makers of popular-priced lines that velvet is completely submerged. A second question has arisen as to what will follow satin hats, the feeling being that, unless something is done to bring forth a successor, a good deal of business will be lost between now and the opening of the Spring season. ———_2- . _ ____ Satisfactorily Explained. The Boss: What’s this item on your expense account. “Overhead ex- pense, $5.” The Traveling Salesman: That was an umbrella I bought, October 22, 1924 Vote *No” On The Proposed Income Tax Amendment THE REASONS MULTIPLY It would destroy the very basis for the present Railroad Taxes, and Public Utility Taxes generally, for which the people fought for years in the days of Pingree, and enable them all to escape all taxes, ex- cept those levied locally under the general law, until this proposed amendment, if adopted, is repealed or amended by the people at a general election. Up to Pingree’s time the State Constitution re- quired a uniform rule for assessing taxes, as follows: “Sec. 3. The Legislature shall provide by law a uniform rule of taxation, except on property paying specific taxes, and taxes shall be levied on such prop- erty as shall be prescribed by law. After a long fight, it was amended by adding the following clause: “Provided that the Legislature shall provide by law a uniform rule of tax- ation for such property as shall be assessed bythe State Board of Assess- ors, and the rate of taxation on such property shall be the rate which the State Board of Assessors shall ascer- tain and determine is the average rate levied upon other property upon which ad valorem taxes are assessed for State, County, Township, School and Municipal purposes.”’ That clause is there to-day and has been sustained by the courts, after protracted litigation. It is the only constitutional basis for millions of dollars of rail- road and other public utility taxes, annually, which will have no basis whatever if this proposed amend- ment is adopted, for it puts the proposed income tax provision IN THE PLACE OF THE ABOVE PRO. . VISION, NOT BELOW IT. The effect is substan- tially to reduce railroad taxes and other public utility taxes, which form the resource for a large part of the Primary School Fund. Do the farmers want this gap filled by additional real estate taxes? This proposed amendment is beyond belief, I-agree. Several here would not believe it, when this discovery was made, until a trusted man was sent to Lansing to examine the original pro- posed amendment. However crazy a proposal it is, it has been put under way and there is no way to escape its effect, if the proposed amendment is adopted. I have the written opinion of a well-known and high class lawyer, a copy of which will be mailed on request._ It gives the whole story and the writers have verified the facts. A sorry mess the State will be in if the proposed amendment be adopted. TAKE WARNING, EVERY TAXPAYER. October 22, 1924 MEN OF MARK. L. A. Grayson, Long Distance Trav- eler For Grinnell Bros. Leonard A. Grayson was born on a farm three miles from Hawksburg, Ont., April 6, 1876. His father was of Scotch-Irish birth. His mother was of English birth, When he was 5 years old his parents removed to Trav- erse City, where Mr. Grayson received his education, graduating from the high school on the English course. His first business experience was obtained as book-keeper for Samuel Iles, who acted as local distributor for the Schoenfen Brewing Co., of Chicago. After nine months in this position he entered the employ of Grinnell Bros., with which house he has now been connected for twenty-five consecutive L. A. Grayson. years. His first assignment was as solicitor for the Traverse City branch. He was subsequently made manager of the Petoskey branch, where he re- mained three years. He was then transferred to Detroit, where he served the house as floor salesman for six years. He was then promoted to his present position—that of long distance traveler—covering both Upper and Lower Michigan, Northern Ohio and Western Ontario. J Mr. Grayson was married nineteen years ago to Miss Nina Elizabeth Cot- ton, of Ludington. They have a son, 18 years of age, and reside at 84 Elm- hurst street, Detroit. Mr. Grayson is a member of the Woodward avenue Congregational church (Detroit), but has no fraternal connections. His hobby is trout fish- ing and his success is due to persistent effort of a most resourceful character, coupled with a rare personality, which enables him to keep smiling, no mat- ter how great the provocation may be to do otherwise. —_»>+>—_—_ Wild West Holdup in Chicago. One of the events of the annual meeting of the National Poultry & Egg Association meeting in Chicago last Monday and Tuesday, not sched- uled on the program, but which was the outstanding feature of the meeting was a holdup which was successfully staged by three bandits and pulled off on the ninth floor of the hotel Mon- day night. The robbers got off with loot variously estimated at from $20,- MICHIGAN TRADESMAN . 000 to $40,000, consisting mostly of money and jewelry. Much secrecy 1s maintained as to the identity of the victims, which included some New York traders. It seems that a sociable evening was being enjoyed, the excite- ment being furnished by ivory cubes. The game was interrupted by the entry of the bandits who marshaled the crowd into an adjoining room and had each victim come out single file and give up his valuables. A Texas poultry operator famous for his dia- mond pin and ring, tried to save the pin by tossing it in a corner, but it was discovered and he is minus his usual adornments. The robbers made a clean get away. —__>+.>—___ Good Cap Season Seen. The Spring will be a good cap sea- son if the orders already booked by wholesalers are a criterio1, it was said yesterday. The sports vogue in men’s wear will again be strong, manufac- turers point out, and this, together with the growing use of caps for au- tomobiling, will help the sale of this merchandise materially. Soft finished fabrics are being used extensively for the new pastel shades being stressed. The patterns are also of softer design, most of them showing toned down and harmoniz- ing plaids, stripes and checks on light ground. Ty INVESTIGATORS Private Investigations car- riled on by skillful operators. This Is the only local con- cern with membership in the International Secret Service Association. Day, Clitz. 68224 or Bell M800 Nights, Citz. 62280 or 63081 National Detective Bureau Headquarters | caps, the overcast 333-4-5 Houseman Bidg. ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National — 13 The General Manager of Your Estate OUR ESTATE will have a general manager whether or not you make a Will and whether If no Will is left the State appoints an administrator who be- or not you name your own choice. comes the general manager. You have your choice. Which will it be: Someone named by the State; An individual named by yourself, who may be subject to illness, may be compelled to leave the city or may die in the midst of carrying out his commission; Or a corporate executor, having perpetual life, the composite experience of many able men, expert legal and accounting advice, and ex- perience in every phase of handling estates? [;RAND Rapios RUST [‘OMPANY GRAND RAPIDS, MICHIGAN GRAND RAPIDS, MICHIGAN Fourth National Bank United States Depositary Established 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. Wm. H. Anderson, Pres. UL. Z. Caukin, Vice Pres. J. C. Christian Bertsch, Sidney F. Stevens, Robert D. Graham, Marshall M. Uhl, Samuel D. Young, Bishop, Cash. David H. Brown, Samuel G. Braudy, James Il. Hamilton. LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or purchase. PRIVATE wires | CORRIGAN COMPANY to all Investment Bankers and Brokers MARKETS Ground Floor Michigan Trust Bldg. Citizens 4480 Grand Rapids, Michigan Bell Main 4900 “By their works ye shall know them:” NACHTEGALL MANUFACTURING COMPANY GRAND RAPIDS, MICH. BANK, STORE & OFFICE FIXTURES Gentlemen: : We take this opportunity to say we are thoroughly pleased with all the material you have furnished us, the artistic design and fine workmanship. We can not speak too highly of your erector who is on the job about sixteen hours a day and busy every minute. He is a competent workman and a gentleman. Yours Very Truly, THE BELLEVUE STATE BANK, Cc. D. Kimberly, Cashier. October 22, 1924 34 MICHIGAN TRADESMAN Fire Prevention in the Home. taken to keep the chimneys clean and We safeguard our homes from such see that the connecting metal smoke SAFETY SAVING SERVICE impre intruders as might remove _ pipe is intact. Rubbish should not be replaceable garments, rware or trinkets; yet do we give serious at other intruder, “Fire,” who may visit us in many forms to levastate not only the domicile itself ut to take our lives. Ponder over the ng caused by fire and realize the enormous toll exacted by fire stics show approximately the sacrifice « rty man lives and the destruction of $1,400,000 worth of property daily throughout each year in the United States and Canada. Like death, fire is no respecter of persons. V lore owe it to our- still greater degree to selves, and in our fellow citizens, to permit no con- dition to exist upon our premises that will ite a visitation of fire. A great majority of fires are easy to prevent. It is certainly a moral if not a legal crime io tolerate the things that bring them about. Fires entail a personal tax upon every citizen, and the cost of fire insurance is included in the sum you pay for every necessity ifort of life, so that it behooves each individual to enact seri- ously his part in Our annum meats that every Man, woman and child pays $5 a year to cover such losses, becides the cost of maintaining preventing fires. fire waste of $5 per capita per and water supplies for estimated to fire depart: fire protection, which is be as much more. Fire insurance is not a fire preven- tive. It is but a fund prorated to re- 1 place physical property destroyed by fire. The fire department, in a case of be considered your neigh- ou in your distress and a fire in your home, i: to only as the contribution of bors to assist 1 | A toi to safeguard their proper y from your carelessn and negligence in remov- ing evident or existing fire hazards. On the evening of Oct. 9, 1871, a cow suddenly kicked and overturned a O’Leary lighted lantern which a Mrs. had carelessly left standing on the floor of her barn. A fire was started which destroyed over 17,000 buildings in Chicago and cost the Ives of 200 persons, with attendant property loss of approximately $190,000,000. In memory fateful event President Calvin Cc fire prevention has issued a national proclamation, calling n during the week of in minimiz- upon every c (Oct. > to 11 to ing the pos: » his bit” fa fire having its origin in You can co-operate; take an inven- tory of your premises and, with the assistance oi > following suggestions examine conditi Learn the exact location of the near- est fire-alarm box ons in your own home: and be sure that you in an alarm, as well making an know how to t as the best ‘cr of the telephone. that fully 70 per result of construction, emergency When we of home fires are the cent. carelessness, improper improper ation of heating de- vices and the per- mits the existence of dangerous condi- know that it is time for action to pr 1t such occurrences. Defective flues should be guarded againct, as also the hazard of sparks vs. Care should be ignorance which tions, we ce flying from chimney burned in the furnace in quantities sufficient to cause eruptions of sparks from chimneys. Fires often originate when the heat- er smoke pipe is installed too close to wooden structural members. Poorly constructed open fireplaces and gas grates are dangerous. Open fires should not be left unattended, nor should they be built close to the front of a fireplace. Fireplace screens of fine wire mesh should always be used in the fireplace opening, in order to avoid the danger from burning embers thrown out by log fires. In cases where electric equipment is poorly insulated, dangerous short cir- cuits may result. Another common hazard occurs through the mishandling of modern electrical apparatu3, such as electric irons, heating, washing and cooking devices. The lead-in wires from the radio an- tenna, where it enters the building, and from this point to the instrument it- self, should be insulated, and on the outside of the building, close to where this wire enters, a lightning arrester should be installed; also, it is impor- tant that all lighting, telephone and radio wires should be_ effectively grounded. For isolated buildings standard light- ning-rod equipment, properly installed, is highly recommended. Oil lamps should never be placed near woodwork or where the heat given off at the top of the chimney may set fire to hangings above. Lamps should never be set where they may be knocked over, nor should they be turned low when leaving the house, because of the danger of explosion. Oil fires should never be attacked with water. Flour, sand or similar material will smother such fires, where water tends to spread them. Ac- cumulations of waste paper and rub- bish are dangerous hazards; metal- covered containers should be provided. In piles of oily rags and various waste accumulations spontaneous com- bustion may occur at any time. Waste accumulations are both unsanitary and dangerous. Fires should never be built outside, near a building, nor on windy days, when sparks and embers may be car- ried for considerable distances. Piling waste paper near the furnace and in ash receptacles, searching for gas leaks with an open flame, trying to thaw out water pipes with a torch and are some of the causes of avoid- able basement fires. The handling of matches, gasoline, kerosene, alcohol, naptha and similar easily inflammable materials consti- tutes a well-recognized fire hazard. Volatile and explosive liquids should never be handled in the same room with an open fire‘or light or where a draft can possibly carry the fumes to a fire. Go out into the open air. Electric flat irons should always be provided with a signal light to show that the current is turned on, and elec- tric light cords should never be run over a nail or other metal appendage. An electric hand light should always be used to look into closets, instead of using either matches or candles for CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Retail Hardware Mutual é Ohio Underwriters Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is > 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. Merchants Life Insurance Company WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board Offices: 3rd floor Michigan Trust Bldz.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents ee "> October 22, 1924 this purpose, and don’t fail to remem- ber that there is always danger in the discarded cigarette or cigar stub. No house, however built, is abso- lutely proof against fire. It is essen- tial therefore that every home, no mat- ter where located, should be provided with some simple type of reliable, ef- fective, portable, chemical fire ex- cinguisher. C. E. Schermerhorn, Member Institute of Architects. —_-+>——_ Christian Coffee Co. Fails, With $4 Stock. The Christian Coffee Co., which started out with a great flourish of trumpets two or three years ago, has come to an untimely end. It has gone into voluntary bankruptcy, with the following statement of liabilities and assets: Liabilities. Taxes (236. ee $ 67.32 Secured claims —----------- 1,036.05 Unsecured claims ~--------- 11,304.74 Motal ee $12,408.11 Assets. Notes 0 $ 50.00 | Stock: 2 2-25.) eee ee 4.00 Machinery ----------------- 2,500.00 Open Accounts ------------ 1,389.94 Cash) eee 4.03 Patal oe $ 3,947.97 The company never had any excuse for existence, because no one connect- ed with the concern had either brains or capital. There may be enough realized from the assets to pay the taxes and pre- ferred claims, ‘but no unsecured creditor will probably receive a penny from the wreckage of incompetence, pretense, bluff and bluster. ——_+2+2>___ Certainly a Worth-While Article. The Pioneer Chemical Co. of Ithaca, has devised a new system of fire protection for farmers which is working out remarkably well. The system consists of a club in each lo- cality each member of which purchases a Pioneer automatic fire extinguisher and keeps it in readiness to respond to calls from neighbors in distress at any hour of the day or night. The extinguishing agent is a chem- ical contained in a cylindrical tube about two feet long and two inches in diameter, provided with a loop at- tachment with which it is suspended and which is torn out of its place when needed, freeing the enclosed chemicals which are applied at the seat of the fire with a whiplike mo- tion, readily subduing the fire. The extinguishers are useful and ornament- al, serving the purpose for which they are manufactured and not destroying the beauty of the room in which they are placed for emergency work. Two sizes are made, for home and automobile. This device is being marketed through merchants and affords dealers one more article on which there is an assured profit and a steady demand. —_—_2+ + >—__—_- Glovers To Meet Next Month. It has been decided that the business sessions of the annual meeting of the National Association of Leather Glove and Mitten Manufacturers at the Hotel Sherman, Chicago, from Nov. 10 to 15, shal be confined to one day, thus leav- MICHIGAN TRADESMAN ing the glovers free to devote them- selves to their glove fair for the re- mainder of the week. At the fair new lines will be inspected by both whole- sale and retail buyers, whose attend- ance is expected to set a new record for the association. A feature of the business sessions will be the considera- tion of plans for the continuation of the industry’s co-operative advertising campaign during the coming year. —_+2s___ Eggs Would Ship Well If “Longs” Were Eliminated. R. K. Stackhouse, superintendent of stations and transfers for the Pennsyl- vania Railroad, at Pittsburg, recently wrote a local egg shipper concerning the better shipment of eggs. His mes- sage reads: “If there is any biologist in the egg industry in America com- parable to Burbank in the plant realm, who can give to the hen population of the Nation the plans and specifications for square eggs, now is his chance. Eggs to ship well should have less length and more girth. Let’s ‘have more of the roly-poly and fewer of the long, willowy eggs, Bob the ends.” —-oe-a—_—_ An attack upon the validity of the Fourteenth Amendment, launched at New Orleans more than a*half cen- tury after its formal promulgation can hardly have more than an academic interest. Instituted primarily to pre- vent the occupancy by a Negro of a Federal office to which he was ap- pointed by President Coolidge, the plaintiffs intend to base their case upon the assumption that the Recon- struction amendment was not ratified by two-thirds of the several states. It will be remembered that while ten Fire is no of persons. respecter It has no sentiment, nor qualms of conscience. The safest way to combat it is to practice care and cleanliness and at all times have a PIONEER FIRE EXTINGUISHER We request you Mr. Merchant to write us for our special offer on our Holiday Package Handsome holly covered box, with em- bossed gold seal with greetings of the season, containing the improved Pioneer Auto Extinguisher. Sells at sight. Good profit for you. Makes a splendid practical Christmas Gift. Write us to-day. PIONEER CHEMICAL CO. OF ITHACA ITHACA, MICH. WESTERN DIVISION 212 West i1tih Ave. Mitchell, So. Dak. of the Southern States and three oth- ers rejected the amendment the repre sentatives of the ten had not been re admitted to the Congress, and the amendment was promulgated on the theory that so far as the Union was concerned they were non-existent, and that, therefore, the twenty-three states that did ratify constituted more than But as the Southern States in question subse- the necessary two-thirds. quently ratified, as part of the price of restoration to their political privi- 15 leges, it is somewhat late in the day to raise the question of the validity of the amendment. What the Patient Had. “Yes.” said the famous physician, “that man has. spigoraltic detrullias sponzulium, and Tm charging $2,000 to diagnose his case.” “Beg your pardon,” said the stud ent, “what did you say this man has?” “He has $2,000,” replied the physi- cian. Telephone 51443 TAX SERVICE Federal, State and Inheritance The BEYER CO. ACCOUNTANTS and AUDITORS Cost and Financial Systems G. R. SAVINGS BUILDING Preferred Lists of Safe Investments FOR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4675. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers % Michigan Trust Bldg., Ground Floor, Grand Rapids 320 Houseman Bldg.. PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association Grand Rapids, Michigan AUTOMATIC 4267 GOVERNMENT RAILROAD 205-21 7 Michigan Trust Building A.E.KUSTERER&CO. INVESTMENT BANKERS & BROKERS MUNICIPAL CORPORATION BONDS | BELL, MAIN 2 43 5 PUBLIC UTILITY & & GRAND RAPIDS 16 ABRAHAM LINCOLN. Story of His Death By an Eye Witness. Among all the characters who loom- ed large in the public mind from 1861 to 1865, one came to stand apart and alone in supremacy, finally recognized almost unanimously the world over as without a peer. It took the perspec- tive of many years to enable us to get a correct view of the greatness of his character, his transcendent intellectual endowment, the utter unselfishnes; of absolute devotion to Nation which had his purpose, ‘his the intere‘ts of the its leadership and the called him to great endured by his loving, gentle heart as he staggered under his agony awtul burden, an agony never equalled mankind Garden of passed Geth- since the Savior of the night in the semane. Our people have shown in a thousand ways and particularly in his recent centennial that every atom re- lating to the life of Abraham Lincoln and continuous interest is of intense to them and because of this and be- cause of the fact that I was a spectator of the final scene of the supreme trag- edy of that time on the morning of April 15, 1865, I pen these lines. At that time I was an employe of the Ordnance Bureau of the War De- partment and had some ability as a shorthand writer. The latter fact brought me within touch of the events of that awful night. I had gone where now stands the New National. Soon after 10 o’clock a man rushed in from the lobby “President Lincoln Ford’s theater.” at once, most of the audience rising to their a ruse of the pickpockets; look out!” Almost everybody resumed his seat, and cried out, has been shot in There was great confusion feet. Some one cried out, “It’s but almost immediately one of the cast stepped out on the stage and said, “The sad news is too sure. The audience will disperse.” My friend and myself cro:sed to the Willard Hotel told that Secretary Seward had been killed. and there were Men’s faces blanched as they at once asked, “What news of Stanton? Have they got The rumors soon filled the air. I had rooms at the time in the house adjoining the Peterson house and all ham, too?’ wildest of the latter were closely questioned as to the stricken President’s condi- tion. From the first the answers were unvarying—that there was no hope. A military guard had been placed in front of the house and those adjoining telling the commanding officer that I lived there, I passed up to my apartment, which comprised the but upon second story front of the house. There was a balcony in front and I found my rooms and the balcony thronged by the other occupants oi the house Horror was in every heart and dismay on every countenance. We had had just about a week of tumultuous joy over the downfall of Richmond and 1 } the collapse of the Confederacy and now in an instant all this was changed to the deepest woe by the foul shot of the cowardly assassin. It was nearly midnight when Major General Augur came out on the stoop of the FP house and asked if there was any one in the crowd who eterson MICHIGAN TRADESMAN could write shorthand. There was no response from the street, but one of my friends on the balcony told the General there was a young man inside who could serve him, whereupon the General told him to ask me to down, as they needed me. So it was that I came into close touch scenes events surrounding the final hours of Abraham Lincoin’s life. Entering the house I accompanied General Augur down the hallway to the rear parlor. As door of the front parlors the moans COME with the and we passed the and sobs of Mrs. Lincoln struck pain- fully upon Entering the rear parlor, I found Secretary Stanton, Judge David Kk. Carter, Chief Justice of the Supreme Court of the District Our cars. of Columbia, Honorable B. A. Hill, and many others. I took my seat on one side of a small library table, opposite Mr. Stanton, with Judge Carter at the end. Various witnesses who had either been in Ford’s theater or up in the vicinity of Mr. Seward’s residence. Among them were Harry Hawk, who had been Aza Trenchard that night in the play “Our American Cousin,” Alfred Cloughly, Colonel G. V. Rutherford and others. As I took down the statements they made we were disturbed by the distress of Mrs. Lincoin, for although the folding doors between the two parlors were were brought in closed, her frantic sorrow was dis tressingly audible to us. She was accompanied by Miss Harris, of New York, who, with her fiance, Major Rathbone, had gone to the theater with the President and Mrs. Lincoln. Booth, in his rush through the box after firing the fatal shot, had lunged at Major Rathbone with his dagger and wounded him 4n the arm slightly. In the naturally in- tense excitement over the President's condition, it is probable that Major Rathbone himself did not realize that he was wounded until after he had been in the Peterson house some time, when he fainted from blood, was attended to, his wound dres:>ed, then taken to ‘his apartments. He and Miss Harris subsequently married. Through all the testimony given by those who had been in Ford’s theater that night there was an undertone of horror which held the witnesses back from positively identifying the assassin as Booth. Said Harry Hawk, “‘to the best of my belief, it was John Wilkes Booth, but I will not be positive,’ and so it went through the testimony of others, but the sum total left no doubt a; to the identity of the assassin. Our task was interrupted very many times during the night, sometimes by reports or dispatches for Secretary Stanton, but more often by him for the purpose of issuing orders calculat- ed to enmesh Booth in his flight. “Guard the Potomac from the city down,” repeated direction. “He will try to get South.” Many dispatches were sent from that table before morning, some to General Dix at New York, others to Chicago, Philadelphia, etc. Several times Mr. Stanton left us a few moments and passed back to the room in the ell at the end of the hall where the President lay. The doors were open and sometimes there would be a few seconds of absolute silence loss of was his October 22, 1924 Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 ‘GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Cupital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Fenton Davis © Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones co. Detroit Congress Building The Mill Mutuals Agency LANSING - MICHIGAN STRENGTH ECONOMY sey REPRESENTING THE MICHIGAN MILLERS MUTUAL FIRE INSURANCE CO. AND ASSOCIATED COMPANIES Combined Assets of Group $30,215,678.02 20% TO 40% SAVINGS MADE IN 1923 Fire Insurance —All Branches TORNADO - AUTOMOBILE - PLATE GLASS at ee eee ee 3h Ww A. at . € ° ee ? 4 « > € > oo = < ~ « mM 3 ss e o « 4 Cs ¢ ® o October 22, 1924 MICHIGAN TRADESMAN 17 when we could hear plainly the ster- torous breathing of the dying man. I think it was on his return from his third trip of this kind when, as ‘he again took his seat opposite me, | looked earnestly at him, desiring yet hesitating to ask if there was any chance of life. He understood and I saw a choke in his throat as he slowly forced the unspoken question—"There-is-no-hope.” He ‘had through those awful hours as being a man of steel, but I knew then that he was dangerously convulsive answer to my impressed me near a breakdown. During the night there came in, I think, about every man then of prom- inence in our National life in the Capital at the time and who had heard of the tragedy. A few whom I distinctly recall were Secretaries Welles, Usher and McCullough; At- torney General Speed and Postmaster General Assistant taries Field and Otto, Governor Ogles- by, Senators Sumner and Stewart and Generals Meigs and Augur. I many asserted deathbed scene and most of them have Vice-President Andrew Johnson seat- ed in a chair near the foot of the bed on the left side. Mr. Johnson was not in the house at all, but in his rooms in the Kirkwood House and knew nothing of the events of that night until he was aroused in the morning by Senator Stewart others and told that he President of the United States. With the completion of the taking of the testimony I at once began to transcribe my shorthand notes into longhand. Twice while so engaged, Miss Harris supported Mrs. Lincoln down the hallway to her husband’s bedside. The door leading into the hallway from the room wherein [ sat was open and I had a plain view of them as they slowly Mrs. Lincoln was not at the bedside when her husband breathed his last. In- deed, I think, it was nearly if not quite two hours before the end, when she paid her last visit to the death who was Dennison, Secre- have seen pictures of the and was passed. chamber and when she passed our door on her return, she cried out, “Oh! my God and have I given my husband to die!” I have witnessed and experienced much physical agony on_ battlefield and hospital, but nothing ever sunk deeper in my memory than that moan of a breaking heart. I finished transcribing my notes at 6:45 in the morning and passed Lack into the room where the Presilent lav. There were gathered all those whose names I have mentioned and many others, about twenty or twenty-five ta all, I shou'd judge. The bed had been pulled out from the corner and, owing to the stature of Mr. Lincoli he lay diagonally on ‘his back. He hac been utterly unconscious from the instant the bullet ploughed into his brain. His stertorous breathing subsided in a couple of minutes after 7 o'clock. From then to the end only the gentle rise and fall of dication that life remained. The Surgeon General was near the head of the bed, sometimes sitting on the edge thereof, his finger on the pulse of the dying man. Occasionally he put his ear down to catch the les- sening beats of his heart. Mr. Lin- his bosom ‘gave in- coln’s pastor, Rev. Dr. Gurley, stood a little to the left of the bed. Mr. Stanton sat in a chair near the foot on the left, where the pictures place Andrew Johnson. I stood quite near the head of the bed and from that position had full view of Mr. Stanton across the President’s body. At my right Lincoln sobbed on the shoulder of Charles Sumner. Stanton’s gaze was fixed intently on the countenance of his dying Chief. He had, as I said, been a man of steel throughout the night, but as I looked at his face across the corner of the bed and saw the twitching of the muscles I knew that it was only by a powerful effort that he restrained himself. The first indication that the dreaded end had was at twenty-two minutes past seven when the Surgeon General gently crossed the pulseless hands of Lincoln across the motionless breast and rose to his feet. Rev. Dr. Gurley stepped forward and, lifting his hands, began, “Our Father and our God.’ I snatched pencil and notebook from my pocket, Robert come but my haste defeated my purpose. My pencil point (I had but one) caught in my coat and broke, and the world lost the prayer—a prayer which was only interrupted by the sobs of Stanton as he buried his face in the bedclothes. As “Thy will be done, Amen” in sub- dued floated through that little chamber, Mr. Stan- ton raised his head, the tearas stream- ing down his cheeks. and tremulous tones A more agon- ized expression I never saw on a hu- man countenance as he sobbed out the words, “He belongs to the ages now.” Mr. Stanton directed Majo’ Thomas M. Vincent, of the Staff, to take charge of the body, called a meeting of the Cabinet in the room where we had passed most of the night and the assemblage dispersed. Going to my apartment, I sat down at once to make a second long hand copy for Mr. Stanton of the testimony I had taken, it occurring to me that I wished to retain the one I had writ- ten out that night. I had engaged but a brief time when, hear been thus ing some commotion on the street, | stepped to the window and saw a coffin containing the body of the dead President placed in a which passed up Tenth street to F and thus to the White House, escorted by As they passed with measured tread and arms reversed, my hand involuntarily went to my head in salute as then started on their long, long journey back to the being hearse a lieutenant and ten privates. prairies and the hearts he knew and loved so well, the mortal remains of American of all time. James Tanner. the greatest —_+22>—_—_ It Is Imperative— That justice shall always be the aim of government. That the sincerity of a preacher shall be above suspicion. That purity shall be the foundation of a home. ‘Phat a profits in service. That youth shall learn self-mastery. That labor shall earn its wages. That shall supplant politics. business shall justify its statesmanship ———_++>—____ We own only what’s in our mind. i unequalled. in the New Michigan four the old and the new meet. All the art of the world’s oldest and best cabinet makers has been built into this set. Walnut—with two tone inlaid panel drop front— artistic metal parts all combine to make this the most beautiful set in America. The receiver is Non-Radiating— has a built-in loud speaker adjustable to regulate volume. Its tone quality is Ample space 1s provided for dry bat- teries. (Wet battery tubes can be used if desired.) Also B Batteries. There are fewer controls, making for ease of operation, maximum selectivity and perfect logging of stations. MRC guarantee, immediate shipment. Price, $150.00. nae ene October 22, 1924 Christmas holidays, there has been 18 MICHIGAN TRADESMAN r to be stressed: Citron, a pale yellow; More Buying For Holidays. a NS Castillian, a bright Spanish red; bluet, While at present there are quite a e 2 Se = a cornflower blue; Gobelin, a Copen- few buyers who have not yet covered os F DRY GOODS, : : : hagen blue with a grayish cast; conch adequately on merchandise for the ‘ ja . . Ole? “gp a a.) FANCY GOOD mis tgere( (CS _ NOTIONS: Michigan Retail President—J. B. Dry Goods Association. Sperry, Port Huron. First Vice-President—Geo. T. Bullen, Albion. Second Vice-President—-H. G. Wesener, Saginaw. Secretary-Treasurer—H. A Mulrine, Battle Creek. : Manager—Jason E. Hammond, Lansing. Dress Goods and Patterns in a Well- Regulated Store. Written for the Tradesman. It is a truism that fabrics are the foundation of the mode, for upon them everything else is built. The service- ability and charm of the finished gar- ment can rise no higher than the level of the fabric of which it is made. Mill people appreciate this, and that is the reason they are taxing their in- genuity to bring out new and better fabrics all the while. That, together of course with the well-known fact that style is the life of the game, and that apart from style there is stagna- tion and waning interest. The texture, character and plasticity of the foundation fabric have much to do with the manner and development of the vogue. In other words each successive change in style is depend- ent upon the effectiveness of new weaves and colors. And just here it may be added that the tone or color of a fabric has much to do with its success or failure, with its popularity or unpopularity. Every distinctly new fabric is first put out tentatively. No body can say offhand what is going to make a hit and what is going to fall flat. The only way to find out is to experiment. Now take something or other that makes a decided hit—-something that is immensely popular from the word go. What makes it popular? One of two or three things, or maybe two or more things in combination. It may be a practical weave—something that works up well and wears well, and something that has a new and catchy tone or color. And this last trait 13 one of tremendous importance. Fabrics owe much to color. Materials that sew abominably can often get by if they have wear qualities and verve—a tone or color that catches and delights the eye. And of course it is one of the oddi- ties of vogue that each successive sea- son discloses a predilection for such and such colors, or maybe for some particular color. Most readers of these lines will recall seasons when every- thing was brown or red or green, as the case may be. The writer recalls particularly the season Alice Blue occupied not alone center but almost the entire stage. Not only should professional design- ers and dressmakers familiarize them- selves with current mill products—the wealth and variety of weaves, their na- ture, possibilities and limitations—but when the the housewife who sews for herself and the children should also know what is what in these matters. Now the dress materials of 1924 dif- two important respects from those of last year: the vogue for satin- surfaced weaves has uprooted the de- mand for dull-finished materials, and deep-pile fabrics have been quite sup- planted by leather And cord- ed weaves have come in for another inning. Broadcloths are again popu- lar, particularly those of a satin finish while plaids both in silk and wool are fer in finishes. good; and homespun, tweeds and nov- elty mixtures are in favor. In sport wear flannel will maintain its estab- lished prestige. All of which reveals that we have in the current treasure-house of dress materials things both new and old. And this is, perhaps, as it ought to be. Many of the old things that have staged a comeback were (and are) good things that have acquired favor on the solid basis of merit, and many of the distinctly new things are so mani- festly practical and appealingly attrac- tive that they are worth a try-out at all events. Your Pattern Department. But more has been said on the sub- ject of dress goods than the writer had intended when this article was begun. The dress goods store should have a well stocked pattern department. The sale of dress goods calls for patterns, but the way it works the other way around is even more en- couraging to the dealer. Patterns call for dress materials and trimmings. And just here I am going to pass along a little hint I got the other day. A certain lady was commending a particular store most highly because, as she explained, they were so “nice about showing you their new styles in made-up dresses and coats.” And then she went on to explain that, in some stores they seemed to resent it if they thought you were just looking to get ideas about styles, trimmings, etc. Needless to say this lady bought her dress goods and trimmings from the dress goods department of the accom- modating store and her patterns from its pattern department. Frank Fenwick. —_+ + >—__—_ Will Feature Fourteen Shades. Fourteen shades from the forthcom- ing Spring color card of the Textile Color Card Association will be fea- tured for the whole:ale Winter resort season in millinery that is being sponsored by the Trade Development Committee of the Eastern Millinery Association. The choice was made by representatives of all branches of the millinery trade. These are the colors shell, a salmon pink; Mamora, a water green with a bluish cast; wild orchid, an orchid of the pink type; thistle bloom, a light shade of purple; tango pink, a soft pastel pink; pablo, a gold- en tan; seaside, a tan shade; Indian orange, a vivid orange; terrapin, a warm light brown, and French Etay, A very soft gray. —_222>—___ Knit Outerwear Style Service. A new idea in fashion service for members of the National Knitted Out- erwear Association is now being work- ed out. This, according to Emil Zivirin, secretary of the association, will take the form of a pamphlet report at the start of each season dealing with the probable knitted outerwear styles that will prevail. All branches of the in- dustry will be covered by the report which will be in chart form. While the tendencies for the season will be outlined, Mr. Zivirin said that there would be no definite recommendations made. The policy of making recom- mendations has been abandoned in order to leave the manufacturer free to adapt styles to his own ‘machinery and other equipment. A survey of color trends will also be linked up with the report. ee More Clothing Openings. With more openings of leading lines of men’s clothing for Spring, the mar- ket is starting the new season on prac- tically the same price basis as for last Spring. Manufacturers, it was said yesterday, have no desire at this stage of their operations to create price re- sistance, although later on, owing to the recent advances in Spring woolens, there may be moderate increases. With respect to this, however, there is a difference of opinion, some whole- salers saying that the bulk of the Spring business of the retailers will probably be booked at the opening prices. —_———-——a Jewelry Business Is Better. With the holiday season only about two months away retail jewelers are beginning to make preparations in ear- nest for the expected rush. This is true all along the lime, and the im- provement in demand is as visible in the more expensive goods as in the cheaper ones. There is no change in the goods in demand, flexible bracelets still having things very largely their own way. No weakness is visible in platinum, prices running $118 an ounce for the soft metal, $126 an ounce for the medium and $135 an ounce for the hard. —_2+>—__—_ Scarfs as a Neckwear Factor. Scarfs are playing an important part in women’s neckwear at the moment, being much in vogue for evening and afternoon wear. Embroidered crepes and prints in rich colors are used to make them, and the trimming details include fringe and appliqued motifs. Some show little handkerchiefs to match. Another feature of the Fall demand is the interest buyers are showing in jabots designed for wear with coat dresses. Vests also con- tinue in good call, but guimpes appear to have lost considerable ground. some increase in the buying for this period during the last week or so, ac- cording to wholesalers here. In toys, tor example, there has been a little spurt. It is still held that buyers who wait much longer will find themselves urable to get certain wanted merchan- dise, particularly dolls, in time to meet thcir needs. In some wearing apparel items, particularly glove silk under- wear, men’s silk shirts, boudoir ar- ticles and the like, manufacturers ex- pect buying to be particularly brisk over the next few weeks. The general expectation is that the retail holiday business will equal that of last year and possibly exceed it. os Outlook For a White Season. Along with the rampant color de- velopment in silks and woolens for Spring there has been some talk of the likelihood of a wnite season. In some quarters it is believed that the fashion cycle is due to swing to white. With color so strongly dominant, the ques- tion arises as how white can best fit into the general color development, with the opinion expressed that it would come in for use as contrast and relief for the favored pastel shades. The suggestion has also been mace that it would be a highly desirable thing for united action to be taken to have a white season start uniformly. —.2>—— Velvet Demand Is Good. Velvets are selling well, according to manufacturers and wholesalers here, there being little evidence in the mar- ket now of the unsettling factors which ruled toward the close of last Winter. Chiffon, panne and velvet brocades are three of the leaders in de- mand, black again predominating in the color range. The millinery trade has been using fairly liberal quantities of panne, the production of this velvet being quite large as compared to the total of all grades, accessory manufac- turers have been holding up. —_»+2>——_—__ Jewel Effects in Trimmings. A novel departure in dress and coat trimmings for Spring will be orna- ments in imitation of semi-precious stones and minerals. A large variety of these trimmings, it was said yes- terday, is being made up by manufac- turers of these goods. Their action is largely in response to the sponsorship of jewel colors for Spring by a lead- ing manufacturer of women’s wear fabrics. The trimmings will be of glass and will harmonize with the jewel tones developed in the cloths. —_~2+2—__ Style Trends in Ready-to-Wear. Further reports in the ‘women’s ready-to-wear trade indicate that there will be no change in the silhouette for Spring. One authority in close touch with style trends there and abroad said that it was practically certain that the straight-line effect would again be the vogue. The waist will be normal with sleeves short and straight. Dress and skirt lengths, however, according to this authority, will be shorter, the stopping place indicated being just be- low the knee. scanner oer aa i ‘ PAs oe le le at n’s ere for ich aid the the ith and to the be- a> ad aa i - pera October 22, 1924 Methods of Helping Shoppers To Shop. Written for the Tradesman. One often hears such comments as this: “Oh, I like to shop at such and such a place, for Miss So-an-so waits on me, and she has such splendid ideas about styles. She seems to know pre- cisely what is worn, and whether I’m buying a dress or dress goods materials she helps me so much in my selec- tions.” Maybe the comment you hear isn’t couched precisely in those words, but that is the substance of it. And when patrons of a store speak that way about it, the store in ques- tion is functioning as a dry goods store ought to function. For that is in line with the type of service every dry goods dealer ought to try to develop. It pays to have salespeople that know the vogue. Such knowledge is comprehensive, and requires a lot of hard work in ac- quiring. It is had from a variety of sources. And it is a fund of knowl- edge that must be kept constantly up to date. It is comparatively easy to become acquainted with stocks of made-up dresses and coats, but to know things beyond the lines—fabrics, materials, trimmings, combinations, and new and accredited effects; to be able to an- swer pointed questions as to the pro- priety of this, that or the other; to be able to speak intelligently about the new fabrics and the new trimmings, such as tassels, beadings, embroideries, fringes, furs, leathers, their charms, individualities and adaptations to this, that or something else—all this re- quires a fund of knowledge that can- not be acquired in a few moments. One must talk with the people who know and sedulously read what has been written by people well instructed in such matters. Of course there are style books that ought to be habitually studied as they appear from time to time, and month- ly publications devoted to the dis- cussion and illustration of such mat- ters. And of course the general subject of what is being worn by discriminating dressers includes not only dresses and coats, but millinery and shoes as well. And the practical value of all this fund of information lies in the fact that it is a very real help in judicious salesmanship. It helps the saleslady to help the shopper at the very point where she most needs help. And it is a thing that is truly appreciated. It makes for good will. Inasmuch as every salesperson of individuality and aggressiveness is anxious to build up a large personal following, and so increase her useful- ness to the store, this is a matter that may very well receive somewhat more consideration than is sometimes given it. It requires hard work and close ap- plication; and it is assuredly much easier not to bother about it than it is to light in and master it; but) the highest success surely cannot come to those who are indifferent to such mat- ters. The more really valuable hints you can give your customers, the more practical help you can supply in lead- ing them to judicious selections in the MICHIGAN TRADESMAN things they buy, the greater will be your value to the establishment with which you are connected. And this increased value will later on be re- flected in your increased pay. Frank Fenwick. —_2+2+>_—_ Sports Skirts in Demand. While the buying of women’s skirts has been a little slow, due mainly to the various holidays, this is considered only a temporary condition, which will change for the better with the ap- proach of cooler weather. So far, the skirts of rougher weaves in the wrap- around sports models have led, and, according to wholesalers here, will probably do so for the remainder of te Fall season. Because of the strong sports trend, the interest in silk skirts has not been particularly lively, al- though the popularity of the tunic niouse with its accompaniment of a cilk skirt, has helped them somewhat. ‘The trade is now beginning to give attention to resort lines. These will nrobably be shown in four or five weeks. ——_2.22—_—_ Are Buying For Christmas. Much of the current business in wo- men’s underwear in the New York market consists of orders that are be- ing placed for the pre-holiday trade. The orders received by the manufac- turers are said to reflect the intention of the retailers to do a volume busi- ness in silk underwear of moderate prices in which the best material ob- tainable for that grade of merchandise is used. Tailored models, or those only slightly trimmed with lace, pre- dominate. Crepe de chine and crepe- back satin are the favored materials in such shades as maize, nile green and turquoise blue. These and other “high” shades appear to be taking preference over pink. —_—_2++2>—___ Fabric Patterns To Dominate. If any early conclusion about the forthcoming Spring season in women’s ready-to-wear stands out more than another it is that fabric will play the greater role as against silhouette or trimming details. In fact, both in silks and woolens the patterns that are be- ing offered to the cutters-up for Spring are so elaborate and colorful that fab- ric will be “the entire decoration.” The skill of the garment manufactur- ers will be evident in the combining of the fabrics to the ‘best advantage rather than in any other factor. Inlay trimmings of self or contrasting weaves will, in all probability, be a feature as against embroideries or other trimmings. oe Cold Weather To Help Greatly. The belief is generally held by wo- men’s garment manufacturers that the number of buyers in the market over the next week or ten days will be per- ceptibly larger. It is pointed out that the time is fast approaching when the weather will be quite cold, and, as the retailers so far have bought rather lightly, replenishment of stocks will be required, with much stress placed on immediate delivery. In sports coats, and dressy ones particularly, is the buying looked upon to expand. Pro- ducers continue to hold garment prices firm and are endeavoring to prevent any accumulation of merchandise that may unsettle the market. Death of “Uncle Bill” Rosengarten. Detroit, Oct. 21—William E. Rosen- garten died in Harper hospital, Detroit, on Wednesday, Oct. 15. This news came as a distinct surprise not only to his many customers in the towns of Northern Michigan, but as a shock to hundreds of men, women and chil- dren who knew, respected and loved him as “Uncle Bill.” Born in Utica, N. Y., Oct. 14, 1862, Mr. Rosengarten came to Detroit and secured his first employment with A. Krolik & Co., at the age of 14 years. For forty-eight years he continued with that firm, the last thirty-five years as one of their traveling sales- men. He was actively and continu- ously engaged in his duties until a few weeks ago, when ‘he was obliged to return home on account of illness. Mr. Rosengarten’s life was a refuta- tion of the statement that the day of close personal contact between sales- man and customer is past. True, busi- ness has done away with the intimate relations of other days, but Will Rosengarten, with his rugged honesty, his kindliness, lovable character and loyalty to his friends, managed to re- tain his customers to a point that bor- dered on intimacy. To most of the trade he called on his trips were look- ed forward to with pleasant anticipa- tion. Not alone to his customers did this apply, but the children and many others shared in the pleasant expecta- tion of his visits. He loved the chil- dren and the children loved him. Mr. Rosengarten’s hobbies were fishing and hunting and much of his leisure time was spent in the woods and on the lakes of Northern Michigan. In hunting and fishing he was con- sidered an authority. A beautiful tribute to Mr. Rosengarten’s popular- ity was paid when several merchants from towns in the Northern part of the State came to Detroit to attend the burial services. A Krolik & Co. closed their store from 12:30 to 3 p. m. on the day of the funeral. In a bulletin issued daily by the firm to their sales force the following tribute was paid Mr. Rosengarten’s memory by the salesmen: Everybody Loved “Uncle Bill” Who did not know “Uncle Bill” and, knowing him, who did not love him? Forty-eight years is a long time on the job; a man becomes a familiar sight, and when the days and the weeks and the months slip along, and he does not appear, it will be difficult to realize that he has passed away. No more will the name of W. E. Rosen- garten appear on_ the sales contest bulletin, but always in our hearts will linger the memory of this kindly man, loval to his house, fair toward his competitor and a friend to all. The Boys. —_—_~+-.>—___ Jersey Dresses Top Demand. Jersey dresses continue to top the demand for small children’s clothing, according to a bulletin sent out by the 19 United Infants’, Children’s and Junior Wear League of America. Wool crepe frocks are also shown, but with less success. The holiday influence is al- ready seen in the display of party clothes for little boys and girls, the models for the latter being made of crepe de chine and taffeta. The boys’ garments for party wear are made of velvet, and suspender suits of that ma- terial in black are offered for wear over white satin shirts. The combina- tion is both elaborate and effective. FALL and WINTER UNDERWEAR Now that cold weather is here, see that your stocks of UTICA numbers are complete. Mail orders are always carefully and promptly filled. WELLASTIC Liestec Moved. Fleece Lined UNDERWEAR UNDE EAR —— PAUL STEKETEE & SONS Wholesale Dry Goods Grand Rapids Michigan WANTED and numbers. mail orders. Assort your needs while our the last minute and pick from a Give your customers a chance MERCHANDISE Owing to the active business enjoyed by Dry Goods Retailers over the entire country, there is a shortage of some of the more active lines As your Merchandise Bank we your needs on such items. Write your order and draw on us. Your order will receive our usual prompt attention and service given all HOLIDAY GOODS stock is complete. Do not wait until clean up stock. to do their Christmas Shot ping Early. GRAND RAPIDS DRY GOODS CO. Wholesale Only are well supplied to take care of 20 MICHIGAN TRADESMAN October 22, 1924 ( A DP TWlyst How Nature Waters Her Garden. Nature’s movements are not easily discerned from day to day. Ste spends a few years nursing the an- nuals and then takes a turn at the trees and long-lived plants which get through a dry, warm years; but they get thirsty looking and seedy. This has been a year for trees and shrubs. If the rains could keep up indefinitely, like they have this spring and summer, we might have another But, more likely, along somehow series of carboniferous age. nature is only watering her garden, which has been pretty dry now for so many years that up in the North- west they began to think that nature never would think of rain again. All the crops have had to adjust to the rainy, cold season. We can im- agine that cold feet and wet discouraged grass, days without end, have industry amongst the hens. The first setting of eggs was said to have been an almost complete failure last spring, anad the second setting was not much better. Commercial incubators felt the unfavorable season, and so many eggs failed to hatch that the business is said to have been done at a loss this year. The eggs were of uncertain fer- tility. Buy them however carefully, and examine them as best they could, the yield of chicks was disappointing. The cool weather favored a good consumption and favored the quality of eggs that were stored. Not only nature but also the efforts of the trade and of farmer organizations to put the egg business on a quality basis tlayed a part in the quality of eggs stored, and in the smaller number of cases now on hand While eggs are a million cases or more short of last year in storage, no one knows what the offset amounts to which is due to less shrink and larger eggs. It may be as much as 5 per cent. on the 7,000,000 cases re- maining in storage, for there is not only a smaller dead loss, but a gain in average weight when eggs are bought according to grade and the better grades stored. But this is a great country for good things, and there is no market menace in the better quality and weight of eggs in storage that may have resulted from a favorable season and better business methods. Statistics have, up to date, favored an advance in the egg market, as they did in advancing the grains and other crops which affected by the season. But the hens have a were adversely way of making up for lost time when forced to idleness early in the season. The price was pushed up on the show- ing made and on day to day statistics, asa though it had been an ordinary season, and the balances in storage had been the result solely of a better posi- tion, whereas the number and power of the hens to produce with more fav- orable weather, and the continued ap- petite of the consumer to eat them, has not been a subject for discussion. We think it is a little too early to pile up a large paper profit on storage need a profit and have been waiting a long time for it, eggs. The trade but $2 a case is a good enough: profit to encourage free selling and letting It won't show an the consumer have the eggs. encourage the industry to exorbitant profit on storage eggs. It would be better to make sure of a profit on the whole storage stock, sell and run a little short in the winter if need be. Of course, if the position has been over-discounted on first news of a the price has been pegged up to the statistics from day to day without knowing whether the shortage, and if conditions were temporary or perman- ent, and if they represent something different this year than they have for a number of years past, it will show up in the movement and in the ratio of monthly shortages compared with last year. In this respect October is a month of great market interest, when production usually falls off sharply and consumption of storage eggs should expand nearly if not quite to peak. We are sure of a good consumption, due to Eggs are reported from Missouri and Southerly points to be improving so rapidly in general quality that they are even pre- ferred to eggs from more Nartherly points. It is gratifying to see the de- mand, and especially the demand for the better grades, hold up in the face of a larger movement from these states during the summer. It goes to prove that the men who argued for better eggs to make a better market were on the right track. This country will eat anything good—the price is sec- ondary. Those who think there is a limit to the demand for good eggs are about in the position of those who have been arguing that we have reach- ed the saturation point for automo- biles years ago. While on they come— the automobiles. There is a limit to the eggs I can eat and will buy; but that limit will expand beyond the ex- pansion of receipts of good eggs. It must be apparent to all, whether in the egg business or not, and especially if not in the egg business, that eggs have never held a favored place in this country in the estimation of the con- suming public. At least not since the flood. We don’t know goods eggs this country will eat when the quality can be depended upon. No, we are harvesting the conse- quences of big doings last Spring. Be- whatever causes. how many Headquarters for FOREIGN and DOMESTIC NUTS FIGS DATES Get our prices before placing your Holiday order KENT STORAGE COMPANY GRAND RAPIDS_~ LANSING ~ BATTLE CREEK ‘Wholesale Grocers, ., , General Warehousing «4 Distributin 2 M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables Pancake Flour The delicious 3-minute breakfast CAKES 50% LIGHTER -- because ALL WHEAT SUN-RAY Pancake Flour JUDSON GROCER COMPANY DISTRIBUTORS GRAND RAPIDS. MICHIGAN OED ; = + t ‘ o ‘, Cr ‘ ° October 22, 1924 tween nature and the quality buyers and the government prodding us on with a program to standardize the Na- tion’s egg crop, we are facing a new position. Of recent years, the winter market has been disappointing four years out of five,Nature turns in her winters as well as in her slummers. 3ut she’s a great mother just the same, and she has a way of taking care, of the man who helps her to do something better than she can do it alone. ———_>- > Heavy Poultry Losses. H. B. Patton, Bloomington, IIl., sec- retary-treasurer of the Illinois Poultry and Egg Shippers’ Association, writes his people as follows: “Tt has come to my attention during th past week that there is a heavy dead loss on poultry in a great many sections of the country, and that stock is showing up on the markets in a diseased condition that has become serious in a number of cases. It is re- ported several individual dressers have had heavy dead loss, and have been forced: to close down their dressing plants because of this condition. “Experienced poultry agnose the disease a: a sort of pneu- monia; fine healthy birds are becom- ing infected with the disease, and last but a day or two thereafter. I am putting out this letter to the shipper members of the Illinois Poul- try and Egg Shippers’ Association as a warning to be on the lookout for sick poultry. I understand the trouble is more noticeable in Nebraska and Iowa than elsewhere, but it is likely to spread. “Tt is generally thought that this disease is due to cold, rainy weather, accompanied by sudden changes in temperatures, and this is one of the cases where an ounce of preventive is worth more than a pound of cure, so I am recommending the following: “Disinfect thoroughly all batteries and coops used, as well as your plant. All live poultry cars should be thor- oughly cleaned and disinfected before loading. I advise you also to watch your poultry receipts closely, to not buy any sick fowl:, and urge farmers to separate any such birds from their flocks and not offer them for sale un- til this trouble is past and a healthy condition again prevails. “Would also urge you to be care- ful to avoid drafts’ in your feeding station, as I believe this responsible for a large part of the trouble; and I would also recommend the use of liberal quantities of some good poul- try tonic about every other day. “It is not my desire to create any undue excitement or panic among the trade, and it is important that this matter be not enlarged upon through the daily press, and the demand for poultry unduly curtailed thereby.” —_~>2 > Food Value of Avocado Is Pointed Out By Coit. Los Angeles, Oct. 18—California avocado growers are building along permanent lines. The growers’ or- ganization maintains a retail store and demonstration office in this city. Monthly meetings are held here, at which experts deliver technical talks. Dr. J. Eliot Coit, an avocado special- ist, also widely known as a citrus au- thority, was a_ recent speaker. He called attention to the fact that in Central and South America the value of the avocado was well established handlers. di- MICHIGAN TRADESMAN 21 as a staple food. It heads the list as a complete food fruit. Where other fruits contain 17 per cent. dry matter. the avocado carries 30 per cent. Against a small fraction of one per cent. mineral matter found in other fruits, the avocado shows 1% per cent., most of the mineral matter being pot- ash and soda, so necessary to main- tain the alkaline reaction in the blood. Again, the avocado prevents acido- sis and is soothing to the ner-‘ous sys- tem. The 2 per cent. protein is as di- gestible as the protein in milk. In oil, it carries 20 per cent., this oil being completely digestible and at the same time soothing to the digestive tract. acting as a mild laxative. The avocado carries over 1,000 cal- ories per pound, and thus supplies enerocy for hard work. With the addi- tion of bread alone, it can completely replace meat, showing in combination with bread a complete food. Its di- gestibility for man is 93.8 and both young and old find the avocado easily digested. It is rich in vitamines, and as it is eaten raw the vitamines are not damaged by overheating. It does not cause illness when eaten in excess. Dr. Coit, beyond being a scientist and expert, makes a mighty good salesman. He knows his goods. —_—___22>_ Fig Industry Growing Rapidly in California. Los Angeles, Oct. 18—George Roed- ing, head of the widely-known Fresno nursery bearing his name, is the con- ceded leader in the development of the California fig industry. Mr. Roed- ing, in a recent issue of the L. A. Times, gives interesting data concern- ing the present status of the industry. A few vears ago there were only a few experimental orchards—to-day, some- thing like 600,000 trees are in bearing, covering 12,000 acres, with another 1,500,000 trees on 30,000 acres coming into bearing. Allowing 5 pounds to the tree in full bearing, the crop now should total 30,- 000000 pounds. In the face of frosts in 1922 and lack of rainfall in 1923, the totals reached 20,000,000 pounds. Mr. Roeding estimates California will soon have an annual output of 100,000,000 pounds. Attention is called to the importa- tion of figs, which total 30,000,000 pounds. Even with these added to the 100,000,000 pounds expected from California orchards, the total would only allow half a pound annually per capita for the United States. The investment in fig orchards is large and now totals close to $20,000,- 000 for the 43,000 acres represented nearly all of which is irrigated land. Growers have thus far received 4@10c per pound. The market for fresh figs is growing steadily and in time may absorb a large percentage of the total output. Americans Use Most of Roman Cheese Production. Roman cheese is perhaps the most important local industry from the American point of view since it is by far the principal article of exportation to the United States, states Horace Remillard in a report to the Department of Commerce. In 1922-23 9,920,700 to 11,023,000 pounds were made in Lazio Province, Italy. The United States, which 1: becoming the exclusive Consul from rapidly market ab- sorbs about 85 to 90 per cent. of the total production. The lost ar Argentina, where competition was inaugurated by Italian the Central Powers, on account of ad- verse exchange, and Malta, where the local article has encountered the com- markets immigrants; petition of Greek cheese. —_—_» > 2.—___ Don't acquire the tombstone of never saying a good word about a fellow until he is down and out. habit 7. “The Wholesome Spread for Bread” “THE ORIGINAL” QUALITY NOT PREMIUMS SELLS NUCOA I. VAN WESTENBRUGGE Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce Muskegon-Grand Rapids-Holland ° THERE IS MONEY FOR YOU IN Chocolates 5c. and 10c. Bars. TRY Package Goods of I onsen ann 10c : Of Bi: 5c Paramount Quality CHOC LOGS ____. Be and Artistic Design STRAUB CANDY COMPANY Traverse City, Mich. 407 North Hamilton St., Saginaw, W.S. You Make Satisfied Customers when you sell ‘““SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Genuine Buckwheat Flour Graham and Corn Meal Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Western Michigan’s Largest Feed Distributors, Fall Produce now in Season Eatmor Cranberries New York Elberta Peaches Red Crescent Sweet Potatoes Yellow Kid Bananas Send your order in to-day The VINKEMULDER CO. GRAND RAPIDS, MICHIGAN 25 SST LETT AN AC ITTY October 22, 1924 22 MICHIGAN TRADESMAN Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT f ots Install “AMERICAN WINDUSTITE” all-metal = = = soca ae a Weather Strips and save on your coal bills, make 4 = = = = = your house-cleaning easier, get more comfort from ¢ = = = Si your heating plant and protect your furnishings ‘ = j V and draperies from the outside dirt, soot antl dust. , = Ss 0 ES AND HAR Storm-proof, Dirt-proof, Leak-proof, Rattle-proof ¢ a Made and Installed Only by % = = Zz Zz AMERICAN METAL WEATHER STRIP CO. y ‘3 oa Division Ave., North ss 3 N AWAY Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Now Is the Time To Plan Your Christmas Trade. Written for the Tradesman. Perhaps some dealers may think that it is still a little to talk of Christmas trade. The trees still, show proportion of their foliage, there has as yet been no sign of snow, and even the Thanksgiving holiday is early a goodly still in the future. However, it is really necessary to give attention now to the Christmas trade if it is to assume the propor- tions that every progressive hardware dealer desires. In this holiday season it is essential to exemplify the old adage: “First plan your work, and then work your plan.” A carefully thought out plan is just as essential in a big selling campaign as in a military or naval enterprise. All probable contingencies should be pro- vided for, and the whole campaign or- ganized in such a way that the unfore- seen difficulties likely to arise may be overcome with the minimum of con- fusion. Beyond a doubt the buying of goods for the Christmas trade is a vital part of the campaign. The buyer must pro- vide the right kind the proper quantities. He must have suffi- cient on hand to satisfy the demand of Christmas shoppers, but he must not overstock, as Christmas novelties can- not be carried over in large quantities without a loss. Evidently, then, the quire to do some careful planning for his Christmas campaign. Right now is none too early for him to work. It must be borne in mind that Christmas lines which the wholesalers a rule stock in limited quantities. It is difficult to the probable demand for each line; and it of goods in buyer will re- get to are a class of goods themselves a: accurately gauge quite often happens that the supply of the most popular specialties runs short almost before the season has fairly commenced. The dealer who sends in his specif- early will get the cream of the selection, and the sooner the buy- ing part of the campaign is definitely settled, the better it will be for the dealer’s assortment of Christmas: lines. It must, however, be always borne in mind that the Christmas trade is by no means restricted to Christmas lines. There are many ar- ticles recognized as staples in the hardware store which are excellent sellers at Christmas time. Tool sets, cutlery and silverware are typical of this class of goods. They are carried in stock year in and year out, and they have a steady sale at all seasons, But cations actual pushing they may of the Christmas extra best with a little become the lines. Then, too, direction of gifts helps sell everyday the modern trend in the “practical and useful” the hardware dealer to lines—such as_ stoves, waching machines, vacuum cleaners, toasters, etc. Almost every article in the hardware store has its gift aspect; and if this is not over- looked, the sales in regular lines dur- ing the Christmas season can be con- electric siderably stimulated. The dealer will have some guide to the probable volume of Christmas trade if he consults the records of a year ago. Some dealers make it a point to keep an accurate account of just what is sold in each line. Such a record would be invaluable to the buy- er in planning for this year’s Christ- mas trade. By noting the goods which sold well and those which sold slowly, he could so regulate his speci- fications as to increase the trade in the popular goods and simply stock enough of the slower moving lines to have them on hand when asked for— that is, if he does not see possibilities of enlarging the sales in these lines, by more progressive selling methods. At the same time it must be re- membered that the popularity of a Christmas novelty one year is not an absolute criterion of its popularity the next year. Certain lines, after a year, will come in quite logically for repeat orders: while other lines, owing to their popularity one year combined with their lasting qualities, will not need to be repurchased, after so short a time. The wise hardware dealer looks at all a:pects of the problem of buying before he commits himself. Last year’s records will, however, if intelligently studied, furnish a lot of helpful hints. It is for the individ- ual dealer, in the light of local condi- tions. to determine what provision he should make for expansion over last year. For many year; an increasing percentage of Christmas buying was directed toward the hardware store. Wide awake selling methods will also have a tendency to stimulate trade. General business conditions are of course a factor; but not the only factor. Having determined just what goods will be required, orders should be placed as soon as possible. New goods and new presentation ideas are the rule in Christmas trade; and the articles which last year at- tracted attention by reason of their novelty may be considered back num- bers this season. It is wise to keep on the lookout for new developments in novelty lines, so as to be sure to have 4 stock of those lines which by reason of their newness and their popular ap- peal are apt to meet with general Citz. ae 51-916 Grand Rapids, Mich THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes -_— eee ere ean eee - | S Motor — nite Trucks — . le To Fit Your Business SALES SERVICE ECKBERG AUTO COMPANY 810 IONIA AVE. NW. | : STYLE SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money IN BARLOW BROS. Grand Rapids, Mich. Ask about our way for you. Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio Foster, Stevens & Co. WHOLESALE HARDWARE to Weg 16O Wloncas Ave - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE € , + t « ~ < a im” * €; Y “ee a 2 « & - vile October 22, 1924 MICHIGAN TRADESMAN 23 favor. Watch the trade papers, in They Gave the Tail to the Prince. taught that no dumb life is sacred Wanted a Variety. this connection; from now until Grandville, Oct. 21—Thrilling ac- where the royal pleasure is concerned, He married a city girl and when Christmas they will point the way to new lines which the dealer will find it profitable to consider. Buyer and salesman in the hard- ware store will have to work hand in hand in promoting a record volume of Christmas business. The buyer must stock up with those goods which the sales staff can handle profitably, and the salesmen, on their part, must make up their minds to sell what the buying department provides. Nearly all stores their sales staffs during the Christmas rush. The heavy business done then puts a great strain on the salespeople, and more clerks are needed to look after the larger number of customers. Some- times the dealer finds it impossible to secure competent help for this pur- pose. In such a case, and, indeed, in any case, the selling staff must be so or- ganized as to secure the greatest pos- sible efficiency from each clerk. Ap- portion the duties of the salespeople so that each will have his specific work to perform and will learn to do it expeditiously. See that all unnec- essary motions are eliminated as far as possible, and it will be surprising how much extra business can be handled by the regular staff. Meanwhile, keep a keen watch for good recruits as extra helpers; and if you can, give a little preliminary training before the actual Christmas season begins, to familiarize them with the store, the stock and the best methods of meeting customers. Christmas advertising for the hard- ware store must be carefully planned, for this is one of the most powerful factors in developing Christmas trade. For the hardware dealer, Christmas advertising should consist of snappy newspaper copy, inviting show win- dows and attractive interior displays. It is well to plan these phases of the Christmas campaign in advance, and not to leave their arrangement until the last moment. Decide now upon the newspaper space to be used, and upon the general layout of the advertise- ments. Plan, now, how the windows are to be decorated, and how often the displays are to be changed. Make up your mind now as to the changes in the interior arrangement of your store, to facilitate Christmas shopping. Where, for instance, will you place increase amount. of tables devoted to special Christmas goods? What staples can you afford to move to the background to give special prominence to holiday lines? These questions you should settle now. The Christmas advertising should be started somewhat in advance of the actual Christmas demand; and your preparations should all be made be- fore your selling campaign commences. Victor Lauriston. ——_—_—ee—_ Sounded Like Prayer. “My dear,” called a wife to her husband in the next room, “what are you opening that can with?” “Why,” he said, “with a can-opener. What did you think I was doing it with?” “Well,” replied his wife, “I thought from your remarks that you were open- ing it with a prayer.” count is given of the Prince of Wales fox hunt in Canada where he managed to execute another spill from his horse for the sake of his American ad- mirers. He came out safely, of course, and was the ‘hero of the hour, Thrills and excitement galore. What was it all about, think you? A master fox hunt, with 150 lusty mounted men in hot chase on horse- back after a poor little fox. It was a glorious time and the hunters got the fox, the tail going as a trophy to the Prince. Such sport is worth crossing the ocean for. Not that the prince doesn’t have his fill of it on English soil, but as an appreciation of how the loval sons of Canada love the to-be king of England. Killing of a frightened fox, chasing him down through meadow and_ thicket at breakneck speed, 150 armed men against one unarmed little fox! What a glorious victory! The papers were full of the story from the lakes to the gulf and, no doubt, old Europe thrilled at the masterly manner in which his royal nibs got the fox. We can only wonder that the people on this side of the line failed to go Canada one better and get up ¢ seance for the prince—for instance, stage a sparrow hunt on a grand scale. Would not a bag of a hundred sparrows re- dounded to the credit of the prince and his entertainers even more than the running to death of a single fox? Seriously, cruelty in sports isn’t con- ducive to the best interests of any people, and he who has no compassion on a suffering dumb creature isn't what the Creator intended ‘him to be. There is suffering enough in ‘the world without needlessly inflicting it on innocent dumb creatures and dub- bing it fun. Why should the heir pre- sumptive to the British crown take de- light in scourging a fleeing fox, frightening him into a desperate race for life, to perish at the end to make a royal holiday? It savors of the feeling that animat- ed the heart of that other monarch in world history who fiddled while a great city went up in flame and smoke. Legitimate sport is well enough, but any sport which has its thrill from the inflicting of suffering on any living creature is not fun, but downright barbarism, and should not be tolerated in a civilized country. Its very much in the upbringing, however. The big moguls of Europe seem to be impressed with the idea that everything livimg is meant for their exploitation and so they go the whole way in disgracing and brutal- izing themselves, that they may have a certain exciting thrill in the killing of animals, which they call sport. The Prince of Wales was not so blamable as his entertainers who felt it incumbent on them to give the son of his father a good time, even though what was joy and jollity for the Prince was death to the poor little fox. It must be remembered that what oft times seems a joy and a pleasure to one of us may be a real trageay { some other being, and when we re- member this, we will be less apt to find sport in the suffering of a help- less dumb creature and seek to make sport of the slaughter of helpless birds and foxes. It was because of a desire to find an unucual thrill that those two young millionaires of Chicago took a lad from his parents and executed him in a most frightful manner. They ‘got the thrill, no doubt. and it is possible they have since repented that they had_ not chosen one for their experiment who was not under the protection of the law. Killing innocent dumb creatures for the sake of sport has hardened man people, especially the young, into be coming desperate criminials in the after time. Doubtless the son of the royalhouse of England has been and he is not to be condemned as much perhaps as those who have taught him disregard for the feelings of dumb creatures of the Great I Am. Fox hunting, as practiced by the highups of both England and America is a disgrace and a blot on the good name of those who practice it. The Prince of Wales seems to be a big good-natured boy, with very sensible ideas on most subjects, and it is to: be hoped that as he grows older he will understand better the true relation he holds to people 1 general and to all the created life which has come from the same hand which brought himself and the Eng- lish royal family into being. In the long ago it was thought sport to. burn witches and heretics. We have traveled along life’s pathway un- til now we make sacrifice only of dumb creatures who are unable to say us nay. It certainly is a depraved nature which sees fun in witnessing the dying agonies of bird, dog or fox, and yet we are doing these things daily and calling it sport. There are sermons in the smallest of nature’s output which it would be well for our master minds in pulpit and forum to use in addressing them- selves to the humanities of our kind. Too few pulpiteers think on ‘these things when Sunday after Sunday they preach to their congregations. Go out of your way now and then, Mr. Preacher, and tell the boys and girls as well as the older folks how wicked and unmanly it is to mak sport of the killing of the smallest of God’s creatures, even unto the fox and quail, which are so often slaugh tered to make a human’s holiday. And even the Prince of Wales might learn. Why not? e The sport which calls for the inflic- tion of pain on helpless animals von may be sure is not that sort of which our Father in Heaven approves. Old Timer. —_—_—_+s—___ Is there an odd bit of space in your that is occupied, never used? See what kind of a display you can devise to fill that space. —_». <3. .—___ store never Let your window tell a story’ that is brief, remember. That is the rule for other advertising and it is the rule for the window. concise, easy to they had been on a farm a short time he told her he was going to prune the fruit trees. “Don't prune but one of them,” she said, | one so we can have a few for preserves don’t care for prunes. Pear and plum the rest, I just love plum pudding.” Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. Signs of the Times Are Electric Signs ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 WE INVITE you need quick service upon. Call us on either phone. 1—3 IONIA AVE. your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or REPAIRING leather belts that GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers GRAND RAPIDS, MICHIGAN BAD DEBT LOSSES MAY BLOT OUT ALL YOUR PROFITS. If you wish to avoid this get in touch with THE MERCHANTS CREDITORS ASSOCIATION. 208-210 McCamly building, Battle Creek, Mich. Our Collection System and Service Collects and YOU get an honest deal. oo USED SHOW CASES For the first time since the war we have a good supply of used show cases. Look them over. GRAND RAPIDS STORE FIXTURE CO. 7 lonia Ave., N. Ss October 22, 1924 24 MICHIGAN TRADESMAN Bae. - oa WESTERN HOTEL > ap OE “IE BIG RAPIDS, MICH. OCCIDENTAL HOTE]I $ 7s = = SZ E Hot and cold running water in all FIRE PROOF S = = = = = y Zz rooms. Several rooms with bath. All CENTRALLY LOCATED 2 = aw, : ae rooms well heated and well ventilated. Rates $1.50 and up THE COMMERCIAL TRAVELER. |||.) esccmmnon | | cnt? SSE we + Ss s 4 merican plan. ates reasonable. oo i 7S: z= A WILL F. JENKINS, Manager. Muskegon ze: Michigan 4 <-> = i a. = — —, eS ‘ =6 = ia = = ee JS 3 ps s V — 7 — = = & = F (7 i} mii = : S 7 yi 5 Iss f iB ansing’s New Fire Proof pull. eS rs : Lansing’s New Fire Poot | | HOTEL KERNS Largest Hotel in Lansing Opposite North Side State Capltol : i on Seymour Avenue 300 Rooms i edna _ ei 250 Outside Rooms, Rates $1.50 up, Popular Priced Cafteria in Connection with Bath $2.50 up. Rates $1.50 up E. M. Statler Bewails So Many New Hotels. Alpena, Oct. 20—-Somebody told me the other day that Ernie Richardson, at Lansing, made a clean profit of $350,000 out of the operation of his Hotel Kerns last year. I would be disposed to congratulate Mr. Richard- son on this most fortunate situation if I did not stop to consider that his gross receipts during the period men- tioned probably did not exceed one- half of that amount, out of which hb was compelled to pay rental and very many other expenses, including all operating charges, which in these days are numerous and unusually excessive. Mr. Richardson was one out of pos- sibly two dozen hotel men in Michigan who made something more than fixed charges. Were it not that his rental is based on very low constructio> charges, he would probably be one of the less fortunate who are trying to look pleasant. In Lansing at present there exists a condition which is in evidence in some other Michigan cities. Possibly a dozen or we will say a score of times during the year there is some unusual gathering and the hotels sell out their accommodations for a night or two, but during the week-ends (Fri- day to Monday) they have a 50 per cent. occupancy, which brings down their average. But just at pre-ent there is a promotion scheme on there for the purpose of securing t*e erec- tion of another large hotel, which most certainly they do not need. Bond and stock salesmen are broadcasting the information that Lansing hotels are “gold mines’ and that an investment in the new proposition is bound to bring in results that Get-Rich-Quick Wallingford never dreamed of. They make no references, however, to conditions in Grand Rapids, which already has two superfluous first-class hotels which will not even be useful in the next twenty years; to Detroit, which, on the completion of the Book- Cadillac, will have 6,000 rooms which will have occupancy less than 60 days during an entire year, a condition which exists in Kalamazoo, Jackson, Saginaw, Muskegon and many other Michigan cities. Twice each year Grand Rapids has a furniture convention which fills up its hotels. At no other time in the year do they ‘have a 75 per cent. oc- cupancy, and this will also apply to the other towns I have named in Michigan, and I might say that it is a universal condition throughout the entire Nation. This condition is largely due to the activities of stock and bond promoters. They announce to the investing public that hotels are enormously profitable, and cite a few instances, like the one I mentioned, to prove their conten- tion. Lansing has all the hotel accom- modations she needs and it would be absolutely silly for any one to make the claim that those which are now in existence there would lose their pa- trons just because some dreamer, backed by suckers, promotes and pos- sibly secures encouragement enough to build another and possibly more pretentious establishment. This has been the experience in hotel opera- tion for all time. Every hotel has its friends and the Lansing field is so well covered as to accommodations and service that there isnt a chance on earth for another similar institu- tion to pay taxes and insurance, let alone interest and dividends to stock- holders in the next decade. Right pat on this subject were the remarks made by E. M. Statler, at the State ‘hotel convention, held at De- troit a fortnight ago. I happen to possess the stenographic report of his address on this very subject. which I will give you in full: “I think all of you, and we our- selves, are not at all familiar with the hotel business; that is, I mean in its broadest sense. Particularly are we not familiar with the big modern ho- tel business, and since the same rule seems to apply to the big business as well as to the smallest business, what I will say to you ought to be equally helpful to both. “The first point I want to make is that there 1s an over production in ho- tels, which accounts for the hundreds which are constantly changing hand: and plans of operation, all of which show an operating loss to their owners. My predigtion is that more and more people in the hotel business will show a loss in the future than they do to- day and, generally speaking, there is an over production of hotels through- out the entire country. “IT speak authoritatively. I had not really intended to inject our own busi- ness into this, but to-day we have in- vested between eight and nine million dollars more in the hotel business than we ever had, and our profits for the first eight months in this year are about 25 per cent. less than they were a year ago, and we have been unable to change that condition. We ab- solutely have no control over it. It is purely over production. Ina = great many houses there is a limited amount of travel comes in, and, naturally, you cannot do much to change that. These spasmodic big conventions and large gatherings, and certain things that come about periodically, no one can afford to build a hotel to take care of and they are foolish to think of it. “Another thing to further prove that I am qualified to speak on this ques- tion is that we own two hotel sites free and clear. There is one of 60.000 square feet in Boston, and God knows that Boston needs a big hotel. We have had building plans ordered for this hotel at a cost of between $150,000 and $200,000, for which we have had to pay the architect for producing, and we have had to pay the engineers but when we stopped to figure what we could get out of the business to-day we found that we could not make fixed charges, let alone a profit. There- fore we did no build. We are letting it ride practically at a cost of $200,- 000 per year, because we in the hotel business know that there are billions of dollars being spent—six or seven hundred million last year—in building bie hotels expecting to make a profit out of them, and here we are in the business, and know the business, and know we cannot make fixed charges, unless we can do one of two things— either get more business per room per year than we have been getting in our present houses or else operate less ex- travagantly at a lower cost than we have been operating. We operate as Cafeteria in Connection. The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager Columbia Hotel KALAMAZOO Good Place To Tie To CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES } 2.50 up with bath o.0 CAFETERIA IN CONNECTION E. S. RICHARDSON, Proprietor es ) Hotel 3 =, Whitcomb at : AND = Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. JOSEPH MICHIGAN ST. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Mb ° > , a aan © a a TT af! RE FPROOF One half block fas of the Union Station GRAND RAPIOS NICH i Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 | * Excellent Cuisine Turkish Baths TYPEWRITERS Used and Rebuilt machines all makes, all makes repaired and overhauled, all} work guaranteed, our ribbons and ecar- | bon paper, the best money will buy. Thompson Typewrite: xchange 85 N. lonia Ave., Grand Rapids, Mich. WHEN IN KALAMAZOO Stop at the so Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away HOTEL BROWNING GRAND RAPIDS Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 150 Fireproof Rooms MORTON HOTEL When in Grand Rapids you are cordially invited to Visit, Dine or Dance in this new and Beautiful Center of Hospitality. At Rates from $2.50 W. C. KEELEY, Managing Director. 400 Rooms—i00 Baths Menvs in English The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. With Bath $2.50 and up. HOTEL CHIPPEWA European Plan New Hotel wit’: all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Hot and Cold Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 $1.50 and up : HENRY M. NELSON Manager MANISTEE, MICH. Dining Room Service ? we ) iia NO pe i 7 a a § ve “oF ————SSS SS EE § oo October 22, 1924 well as we can and the result is there is not much left, and with that factor before us we are not going ahead with any new projects. “Now I am not crying. We be- lieve in the wonderful progress and the prosperity of this country. We know the country is fundamentally sound, and it is going to be prosperous, and it is going to be all right. It is this problem of over production capacity that is general throughout the world. It is not only true of the hotel busi- ness. Money is too cheap and there are too many men who want to make money out of ‘the real estate or build- ing business. And the - -ople around the country have become accustomed to taking stock in something that somebody else says is a wonderful money maker and so they take it, and then have ample opportunity to re- gret doing so. “In a very few places around the covntry you will find hotels which have been making a small profit, but the fact remains that there is to-day an cver production of hotels, and it is the worst problem we have to deal with. There is no comparison be- tween it and merchandise, which if you dont sell you can trade off and go out of business, but you cannot do a thing with a ‘hotel but run a hotel, whether it is a success or a failure. “And that is the reason why it is very unwise to put your money into ‘a property that is of no use on earth. You put up hotels and fight for years to try and get business, and eventually find you are stuck on your investment. That is exactly the condition this country is in. The country does not need all these ‘hotels. They are just going to build them because there is a profit in it for the promoter, the real estate man and the contractor— and the investors, hold the sack. “In Detroit alone there are 4,500 rooms which only produce results when there are conventions or other unusual gatherings, say 30. days in the year. The remainder of the time they are awaiting occupancy. In my opin- ion there will be more of them, just so long as the sucker element are in- clined to invest in blue sky. “T am considerably interested in this because it is my business. It is the only business I have knowledge of. “IT have a remedy and i is this: a campaign of education, either through associations or through the public print, or any other method we care to adopt, to lessen and reduce the build- ing of hotels in communities where they are not needed. I realize—don’t think for a minute that I don’t—that there is nothing of more benefit to a com- munity than a good hotel. It will do more toward developins that commun- ity as a desirable place for people to go to, but it should be built by the enterprise of its citizens who are will- ing to donate the money, without any notion of profit, but if there is already in the community a good hotel, there is no reason for building more, and carrying on a campaign among the susceptible public and inducing them to invest in stocks and bonds which can never be of any value, even to their great-grandchildren, is a serious problem. “As a simple illustration, we have two hotels in Buffalo. The old ‘house which we built fourteen years ago is modern. It has a bath in every room. It is well built, in good condition, but so far as producing revenue it is not worth 30 cents. We killed it by build- ing a new house there, showing that we were not so darned smart. I will say to you gentlemen that we have enough hotels in Buffalo tto keep ahead of requirements for the next twenty years. “It may be true that you have no more rooms than are required on some occasions, but of what value are ‘these rooms, at present day cost, just to use them for a month or two during the year. You had better leave them in the stone, cement and lime.” MICHIGAN TRADESMAN President Walter Hodges, of the Michigan Hotel Association, W. G. Schindehette, chairman of the mem- bership committee, and the Secretary are campaigning throughout Northern iMchigan in quest of new members, with most satisfactory results. It is their ambition to make Michigan’s As- sociation, at least second, in point of members, of any in the Nation. Announcement will be made shortly of the opening of the Book-Cadillac Hotel, at Detroit. The date original, set was Dec. 15, but work ‘has pro- gressed so satisfactorily that this date will be set ahead to Dec. 1. The work is so well under way at this writing that one can get a rather definite idea of the arrangement and appearance of the public rooms at least. In the big lobby the huge pillars are of Italian marble and portions of the ceiling on which the decoration ‘has been completed glow with rich reds, blues and gold. The lobby and regis- tration desk are on the floor above the street level, reached by broad, easy stairways from Washington boulevard and Michigan avenue. There are eighteen stores on the ground floor. The lounge stretches nearly across the Michigan avenue side of the build- ing, terminating in the cafe at the East end and in a tea room at the West. The main dining room lies along the “L” on the Washington boulevard side, with the kitchen be- tween that and the tea room, insuring quick service in both. On ‘the first mezzanine floor there is an English grill where uncooked foods will be of- fered for selection by the guests, which will then be cooked on electric grills directly in front of the guest. On this floor, also, is a children’s barber shop, a beauty parlor, men’s barber shop, ladies writing room and a_ broker's office. On the fourth floor is the grand ball room, occupying the ‘(Washington boulevard side of the building, which is large enough to accommodate 2,000 persons comfortably. At the East end of the ball room is a smaller one to be known as the Crystal room, and this in turn, opens into the Italian gar- den. A series of private dining rooms fills the Michigan avenue side of the fourth floor. Both the grand ball room and the Italian garden extend up through two floors, forming an- other mezzanine floor, containing, sev- eral small banquet rooms for the use of local organizations. Above these rise the twenty floors of guest rooms which are arranged single, double and en suite. The site of the Book-Cadillac has been used for hotel purposes continu- ously since 1830, and the building re- cently torn down—the old Cadillac— was built in 1888. The new hotel will be under tthe personal charge of Roscoe J. Thompkins, resident manager. Mr. Thompkins ‘has a large personal ac- quaintance in Michigan, as -well as throughout the entire West, he having been connected with the management of the Blackstone Hotel, in Chicago, for’'many years. Roy Carruthers, un- til recently with the Waldorf-Astoria, New York, will be managing director. The service of the ‘hotel will require 1,200 employes. Frank S. Verbeck. > 2» ____ It is a matter of congratulation to learn that the Michigan Securities Commission proposes to make short shift of the questionable manner in which so-called building and loan and savings associations are now being exploited by practical promotors of the Colfax Gibbs stamp. Unless all signs fail these gentry will hear some- thing drop shortly after November 1. + 2 McBrides—Fred Sutton succeeds William Nauta in the grocery busi- ness. —_—__>~> 2 —___ jussoid yz 3e sey Jey pue ieaN 2y} Farmer Jury Too Much For Finance Corporation. St. Joseph, Oct. 21—Last Wednes- day afternoon, after deliberation less than fifteen minutes, the jury in the case of the Commercial Finance Cor- poration vs. Dr. Fred B. Bonnine, of Niles, before Circuit Judge White. brought in a verdict of no cause of action. Suit was brought by the Commercial Finance Corporation upon three notes of the sum of $2,500 each, given by Dr. Bonnine for 1,000 shares of stock of the Gillett Motor Products Co., the notes being dated Nov. 2, 1922. The stock was sold to Dr. Bonnine by John V. Wicklund, a stock salesman and broker of South Haven. Suit ‘was filed against Dr. Bonnine on behalf of the Commercial Finance Corporation by Homer Freeland, at- torney of Grand Rapids, early in June of last year, and at the same time suits were also commenced against Fred R. Handy, well-known farmer and former supervisor of Sodus township, for the recovery of $4,500, and Noble W. Dohm, a well-known Sodus township farmer, for $3,000. Attorneys for Dr. Bonnine and Messrs. Handy and Dohm, insisted at the trial that the Commercial Finance Corporation was not a holder in good faith of the notes upon which suit was brought, as the stock of the Gillett Motor Products Co. was sold to Dr. Bonnine through misrepresentation and fraud, which the Commercial Finance Corporation through its President and General Manager, Martin Charles Huggett, had knowledge of, as Huggett was also a director and officer of the Gillett Mo- tor Products Co. and a member of what is known as the Operating Com- mittee of the Gillette Motor Products Co. at the time and before the notes were executed by Dr. Bonnine, and also Fred Handy. The Gillett Motor Products Co. stock at the time the notes were given was_ practically valueless and the company was “on the rocks.” Counsel for the Com- mercial Finance Corporation discount- ed the notes for a valuable considera- tion without any knowledge as to the misrepresentations as to the sole of the stock by John V. Wicklund, the stock broker. The testimony as to the financial condition of the Gillett Motor Products Co. and the method used to finance the company was highly sensa- tional in the extreme. Letters written by Mr. Huggett to the stock salesman were introduced. showing that the re- lations of the stock salesman, Mr. Wicklund and Mr. Huggett, were very close as to the sale of the stock of the Gillett Motor Products Co. and es- pecially one letter, in which Mr. Hug- gett addressed Mr. Wicklund, and stated that the Gillett Motor Products Co. has been through a great many vicissitudes of fortune, due to the ack of capital. Dr. Bonnine testified that the stock was sold ‘him upon the as- surance he would be paid a 25 per cent. dividend and that the company was a going concern. The stock salesman admitted ‘he made these misrepresenta- tions to Dr. Bonnine, but did so in good faith upon the assurances and representations of Mr. Huggett as to the Gillett Motor Products Co. Judge White submitted to the jury the question of the knowledge of the misrepresentations as to the sale of the stock to the Commercial Finance Corporation through Mr. Huggett, as an officer and director in both cor- porations and also as to the good faith of the Commercial Finance Corpora- tion in purchasing the notes, charging the jury substantially as charged by Judge Perkins, of Grand Rapids, of the Kent Circuit Court, in the case of the Berlin State Bank vs. Girow, which case was tried in the Circuit Court of Grand Rapids in June, 1922, and grew out of the sale of certain stock by one Colfax Gibbs, of the Michigan Guarantee Co., and for which Girow gave ‘his note payable to ‘him- self, and which note was almost identical in form as the note which Dr. Bonnine was sued. Attorneys for the Commercial Fin ance Corporation, after the jury ren- dered a verdict against them, reauest- ed that the suits brought against farm- ers Handy and Dohm be continued over until the next term of court, which undoubtedly was a very wise procedure, in view of the temper of the farmers of Berrien county, who compose a majority of the jurors of the county, and who during the past five years have been victimized to the tune of some $500,000 through the sale of stocks in companies which had little, if any, financial backing, and which companies were promoted by shysters like Colfax Gibbs, Arthur B. Higman and others for the purpose of selling worthless securities to inno- cent farmers. It is generally conceded that it will be hard to find a Berrien county jury that will render a verdict against any farmer upon notes which were given by the farmer for stock, and that the decision in the Bonnine case will have a wholesome effect upon finance cor- porations and banks in the future, as that they will be more careful in dis- counting notes made payable, “To my-elf,” and executed for stock of doubtful value. upon +--+ Uncle Louie Winternitz has return- ed to Grand Rapids home after spending four months in Europe, mostly in Prague and Carlsbad. He is now contemplating a trip to South York in returning his America, «sailing from New January or February and about May 1. & Perkins returned from a trip to T. E. Rely Drug Co.) automobile (Hazeltine two Quebec, going via Port Huron and returning New York, Cleveland and Toledo. He was accompanied by has weeks’ via Vermont, his wife. William Judson (Judson Grocer Co.) and wife spent the week end at their country home at Schoolcraft. -_—_ Oooo change—but not so Things much as we do. | City of Bogota (Columbia ) External Sinking Fund Gold Bonds of 1924 BOGOTA Bogoto 8% is the capital and the largest metropolis of the Republic of Colombia, hav- ing a population of approx- imately 160,000. It is situ- ated in the interior plateau region at an altitude of 8,600 feet in a healthful climate, and is adjacent to the large coffee producing areasandthe emerald and salt mines. The City has manufacturing in- dustries of importance, and is a growing commercial center. Price to Yield, 8.15% Howe, SNow & BERTLES mc. Investment Securities - GRAND RAPIDS New York Chicago Detroit se rmenrnencr 26 MIC Advertising Advantages of Moth Balls. Ingenuity always gets a tribute. The drug store window was filled with moth balls. Nothing unusual about that—it was the customary display. But there were newspaper clippings pasted at the corners of the windows, inside the glass. Six at one side of the front pane, running up and down; six at the edge of the side pane; the same arrangement at the other corner of the window; twenty-four clippings in all. You thad to step up to the win- dow and stand close in order to read them at all. That was all right. People like what they have to go to some trouble to reach. The fairest flower is the one we have to climb to grasp. “T have often thought,” said an as- tute druggist once, “of pasting a small clipping on my front window about seven feet from the ground.” “And then?” “Then I would thave a small boy out in front to rent soap boxes for people to stand on. It ought to be a good scheme.” At any rate the people are stopping in front of the moth ball window to read the clippings. What were these clippings? Jokes about moth balls. “It took me one year to accumulate that batch,” the proprietor explained. “IT take the comic weeklies. It oc- curred to me that it wouldn’t do any harm to pick out a few jokes about moth balls. You see one now and then, not so many as one might ex- pect. At the end of a year I had @he assortment you see out in front.” There’s ingenuity for you. Nothing marvelous about this idea. It has been tried before. Some pedes- trians would read all the clippings. Some would glance at one or two and then hike along. Others would adjust eye-glasses and stand rooted to the spot. Many stopped because they saw others before the pane. To stand in- side the store and watch them was a short course in the study of human na- ture, always worth studying by the way. The thoughts of these pedes- trians could not be read but it is safe to say that most of them would have endorsed the statement heard more than once, “That druggist is a pretty smart chap.” Moth balls are old familiar goods. There are no new models coming out every few months. They make an excellent quantity display. Quantity displays are not too plentiful with the druggist who is doing business on a limited capital The big downtown dealer sometimes cuts a dash on his ingenuity rather than his stock. A young druggist was once coming along early in the morning just as the trim- mer of a downtown emporium was getting ready to make a quantity moth ball display. The scene of his activities was a narrow window with a panel back, a window about four feet wide and two deep. Not large, but elegant, fine plate glass, marble base, nickel trimmings, everything resplendent. The window trimmer’s proceedings were very simple. He brought forth a box which had once contained or- anges. It was long, it. was tall, it was narrow. It had evidently been select- ed on this account. In brief, placed in the exact center of the window, it just missed panes and panels by a scant two inches all around. The box was placed open end down. The trim- mer then proceeded to cascade moth balls all around it and over it, upon reaching that point, to a depth of not more than two inches. He then had a quantity display. “IT stood there with my mouth open like a simp,’ explained the young druggist afterwards. “It looked to me like ‘he poured in about ten pounds of moth balls. I suppose it was more. But when he finished I would have sworn the window held five hundred pounds. You could step back or walk around. You could view it from any angle. It stood every test. Three feet deep in moth balls, it was a mass dis- play for your life. Nobody would ever dream it was all arranged around an empty box.” The simplest things are often the most impressive. Every window trimmer, of course, knows this little scheme. It is often used with ‘hard candies, sponges, nuts, anything that pressure will not injure and that will “pour” if we may use that expression as applied to solids. All you have to do is to clean your window, plant your box, and pour in your goods. This form of display often “knocks ’em cold,” as they say in vaudeville, when used with fine candies. We do not expect to see such goods poured out with apparent recklessness by the ton. Only a few pounds around the box, which is cov- ered with clean white paper for this occasion. “Gosh, what a stock of candy that druggist must carry!” This +3 a remark often heard in pass- ing a window filled with jelly beans ewo feet deep. Extremely impressive, these quan- tity displays. Every druggist can have one with moth balls. Show these goods lavish- ly at the proper seasons. You will be doing your customers a real service. Plenty of people will let fine clothing go to make an insect holiday, unless warned, and they have to be warned rather vigorously, too. Ass we say, the original model in HIGAN TRADESMAN moth balls was so good that no im- provements have been made. So any little added touch such as described in these comic clippings will have its effect. “Have you seen Blank’s window?” will be a question passed along. “No.” “Go around and see it. it worth while.” That’s good advertising. Ingenuity always gets a tribute. And it deserves the same. —_+-+—___- The Golden Age of Health. The golden age for physical man is being brought nearer by the chemists and the dieticians. The average of life in the United States has been in- creased considerably in the last fifty years. Englishmen are living health- ier and longer lives than their fathers. What mankind owes to the surgeons is incalculable. Many diseases for- merly regarded as fatal are now curable by operations. But it is to the chemists we look for the prevention of disease, and to the retarding of it when organic, so that men although doomed shall survive to 70 and beyond. Dr. William S. Nichols of the General Chemical Company, speaking at the Lafayette College centennial celebra- tion, promised still greater marvels in the laboratory: I predict that during the next half century the chemist, working thand in hand with the physician, will discover the origin and nature of most of the enemies of the human body, notably that arch-enemy cancer, and not only alleviate their effects but absolutely prevent their sinister operations. Another note was struck by Dr. Harvey W. Wiley, former Chief of the Bureau of Chemistry. It may have caused a fluttering among the chemists present, but none the less Dr. Wiley’s observation should not be lightly dismissed. With faith in the simple life as a preventive of ail- ments that cripple and slay, the said: If luxury could be destroyed and all houses burned to drive us outdoors, the ‘diseases that carry off us old an’ middle-aged men would disappear. The discoveries in tthe last twenty years of new factors ‘n nutrition hhave a greater practical importance than the electron or the disintegrating radium. This may sound like treason to science, and as merely the fanaticism of a dietician. To those lapped in luxury it will appear like counsel to return to the age of skins for clothing and the flint for fire. But Dr. Wiley’s outbreak should not go unheeded. What he means ‘to inculcate is that most of us eat too much and of foods stuffed with proteids that cause dis- ease. His way of impressing us may be regarded as violence of statement. But this may be concluded from the forecast of Dr. Nichols and the urg- ing of Dr. Wiley: The golden age of health will be with us when everybody discards disabling luxury and_ re- ligiously lives the simple life; and when the chemist stands on guard to eradicate disease. ‘Then will be vin- dicated that Dr. Swift who said two hundred years ago: “The best physi- cians are Dr. Diet, Dr. Quiet and Dr. Merryman.’—New York Times. You'll find —_+-.—____ If the laborer is worthy of his hire pay him; pay him cheerfully; pay him promptly. If he is not, fire him; fire him cheerfully; fire him promptly. October 22, 1924 The Question of Salaries. Do you know what part of your total expense salaries should amount to? The common experience of the druggists throughout the country is that 11 per cent. of your overhead ex- pense is the salary paid to the pro- prietor and ‘his clerks. Naturally the next thing is whether you and your clerks are selling suffi- cient goods to warrant the salaries you are obtaining. In other words, what salary is your clerk entitled to and what salary are you entitled to? If you are paying your clerk $25 per week, he should actually sell around $225 worth of merchandise a week. With that amount of sales you would be paying him 11 per cent. of his total sales, which is the average per- centage for the drug store of this coun- try. If your clerk can speed up his sales to $295 a week, he is entitled to a raise of $5 a week, and if he can increase them to $320 a week he is entitled to approximately $35. Some druggists, especially the larg- er stores, figure that their clerks earn only 6 per cent. of their weekly sales, and perhaps they are about right. We are not arguing the point. What we are trying to get at is the fact that you should have some basis to gauge your clerk’s salary on and we are giving you an idea on how it can be done. Remember this, if you can speed up their sales you can at the same time cut down your overhead as far as the salary part of it is concerned. — +22 —_—_ Cleaning Artificial Dentures. The cleaning of artificial teeth, so simple a matter to the dentist, is by no means so easy for the patient. A common cause of a dirty plate is the fear of damaging it in brushing. A demonstration given by the dentist with soap, warm water, and a stiff nailbrush, followed by common whit- ing and glycerin applied on a doyley or piece of rag, will prove to the pa- tient that a denture is by no means so fragile an article as was feared, and will give very gratifying results. 2 +. —___ Te Destroy Ants. The following has been suggested as a means of destroying ants: Sodium arsenate ___________ 115 ers. Sugar oo ee 1 db. Homey —0 1 fl.oz. Water 20.2) 2 pints Dissolve the sodium arsenate and the sugar in the water, boiling; add the honey, and when cold pour into s‘al- low dishes in which are placed pieces of bread or sponge. —_>-- Get a Derrick. A pretty girl had a corpulent suitor. It appears that the stout lover went on his knees to propose in the old- fashioned manner. Even this romantic attitude, however, did not soften the girl’s mood, and she promptly refused him. “Well, Marie,” said the fat one, still on his knees, “if you will not accept my offer, you might at least help me up.” If They Do. Tourist at Niagara—Are we near the fals yet? Guide—Yes, sir. As soon as the ladies stop talking you will hear the roar, ™ » f 5 } Ge , \ igo! October 22, 4 MICHIGAN TRADESMAN 27 eet What influence can a merchant have Extraordinary success often comes die oe ca ae WHOLESALE DRUG PRICE CURRENT in getting his clerks to dress neatly if from ordinary abiities exercised with he himself wears a soiled collar? extraordinarly energy. i 4 , y By Prices quoted are nominal, based on market the day of issue. " , 7 Acids Laceneae Flow... 8 00@8 25 Cinchona —_._--_- @2 1s " Boric (Powd.) -. 15 25 avendar Gar’n 85@1 20 + Yew oo Hh ded : be g - ina 1 5001 75 Colchicum __.._- @1 380 ) i Cubeb i Carholc 40 47. Linseed, bid. bbl @1 10 ubebs -....._... @3 00 : Cire 59 70 -y mane bld — 17@1 30 Digitalis .......... @1 80 ainseed, raw, bbl. @1 08 qa - We EAB & Linseed, ro. ices 1 1501 19 SBten @1 3 NOW ON DISPLAY (lie 15 @ 26 Mustard, artifil. oz. @ 60 Ginger, D. S. -. @1 80 Sulphuric -_----- 3%@ 8 Neatsfoot ------ 1 35@1 60 Guaiac -_-_--__- @2 20 ; Tartaric ..._._-- 40 @ 650 cae op lg 3 75@4 50 Guaiac, Ammon. @2 00 . Ammonia yellow —__.-____ 2 75@3 09 Jodine -.--..~.--- @ 9% The Most Complete Line of Water, 26 deg. _. 10 @ 18 ye teat ‘ 1893 - Iodine, Colorless @1 50 Water, 18 deg. -- 8%4@ 13 orange, Sweet. 4 50@4 75 iron, Clo. -..-.. @1 35 HOLIDAY GOODS aa 52 12 Origanum, pure @2 50 Kino --------.---- @1 40 Chi ae © so 10 20 Origanum, com’l 1 00@1 20 Myrrh --_-.___---. @2 50 i NOVELTIES BOOKS 6) hh ioe ee ee j operm a a @ 2 A ane Balsams ands Rose, mae 10 ew 90 pce a ae - @3 50 opaiba —_----- osemary Flows 50 plum, Camp. -. @ 35 | STAPLE SUNDRIES, ETC. i oe mae TC Ww Kenn he Maa @8 6 ab Pera) 193 25 Sassafras, true 2 50@2 75 ubarb ----_____ @1 10 ; i : Hs Te cei 3 00@3 26 Sassafras, arti! 80@1 20 | Now showing in our Main Building—Oakes & Commerce is Spearmint ecenri 5 ee 26 ee rae ee er ea ee Oe eee ee ae a SoG OO eee ee ee ee : i : Tanase 00 Paints. St. (in Sundry Room, Second Floor) Grand Rapids, Mich. cae ppt ene =e 2S Gy. a. 50@ o° és * Sassafras (pw. 50c) @ 55 Turpe ntine, bbl. o ge Lead, red dry .. UE@IN Thousands of items to choose from, best line we have ever Soap Cut (powd.) | Turpentine, less 1 03@1 16 Lead, white dry 14%@15% ‘ * : $e 25 en 6 00@6 25 Lead, white oil_. 14%@15%4 : ‘ ee eee are 5 +0 fe; displayed. A real live one. See the line at once. Better Berries Wintergreen, sweet Ochre, yellow bbl. @ 2 | a. @i 25 , birch. 3 00@3 25 Ochre, yellow less 2%@_ 6 § : Se Se es ne ee a es 2 3 ntergreen, art__ @l 2 Red V , 7 telephone, wire or write us at once when to expect you. Yaa Seen . ig Wormseed ._--- 75007 75 neq bmi a 3%4@ 7 wr Prickly Ash ___. @ 30 Wormwood -.- 8 50@875 | re enet'n Eng. a : ' aa uihe cy Extracts Whiting, bbl. -.. @ 4% , pe eee “ _2 Potassium os = sass z co e WwW pete ek re * : — i HAZELTINE & PERKINS DRUG ag a — wee ' Flowers chromate —__--._ 15@ 25 \ Bromide _.._____._ 59@ 75 \ COMPANY tees cms BG HP Eee Ee ey 4 ‘Ble Chlorate, gran’d 23@ 30 Sscellaneous ' e a Chamomile Rom. -.. 1 176 Guilecata a Grand Rapids Michigan é eo Acetanalid —____. 471@ 55 Acacia, 1st ued 50@ 65 Cyanide --- . @ se Atm O8@ 12 ‘ é ian... Ge 2 Eee --_.-- ote Alum, gone, and “a ws : Acacia, Sorts __. 20@ 25 Fermanganate -. 20@ 30 ,,8round —_-.-——. Acacia, Powdered 350 oe soe Oe —* Subni- Aloes (Barb Pow) 25@ 35 [Frussiate, red -- @100 |, tae --- 3 70@3 90 Aloes (Cape Pow) 25@ 36 Sulphate --.--.... 35@ 40 Borax xtal or oes (Cape ) @ owdered 0 Aloes (Soc. Pow.) 65@ 70 on a red .--- | 07@ 13 . 2 Parchment Bond Asafoetida __-.._ 6 15 gan — po. 2 00@2 25 wg a ee 1 dog1 25 Roots ae 1 79@1 99 \ P Camphor —----- 1 05@1 15 Copsioamn. pow'e cae a, riting Faper cee... — @ 70 Alkanet —_______ non Go —-- * oa o , we Guaiac, pow’d —. @ 75 Blood, powdered_ =e 40 cae Buds ..-. 25 30 for everybody. Kine 20 @ 8 Calamus + %5@ 46 aaa os 50@ 55 ' Kino, powdered__ @ 90 Blecampane, pwd 25@ 30 ae t repared. 14@ Z Nice, white writing paper tor Myrch @ 60 Gentian, powd... 20@ 30 Gina a ------ 55 @65 pen or pencil Myrrh, powdered @ 65 Ginger, African, a " ydrate 1 35@1 85 . : Opium, powd. 19 65@19 92 _ powdered 30@ 35 & ee aca 10 60@11 25 Alb Letter Size 1.00 Opium, gran. 19 65@19 92 Ginger, Jamaica 60@ 65 cane os ---- 50@ 2 ‘ S. approx. 500 sheets Pls Shellac ______-__- 90@1 40 Gnnaes Jamaica, : Cena less 40 wae Shellac Bleached 1 00@1 16 powdered _____ S5@ 60 «2.7.0. SoS a Sic ceatewel coding wasn tos Tragacanth, pow. 1 7 Goldenseal, pow. 5 50006 ee une 1 4301 a Home, School or Office. Every dealer Tragacanth ..-- 1 75@2 25 Ipecac, powd. -- 3 75@4 00 Gream Tartar 30@ 365 S should carry a stock of all sizes. Turpentine —_---_ @ 25 licorice -__--____ BG @ Gaia oo Licorice, powd. 20@ 30 ‘tle bone ~.--~- 50 . ‘Personal Stationery—Cheaper than scratch Say to our Dept. C. ‘‘Here’s a dol- Orris, powdered 30@ 40 BRextrine | ---_-_. 6 15 ‘ 7 pads, said one man. ‘‘The most good paper lar. Send me five pound package.” Insecticides Poke owdered 35@ 40 Dover's Powder 3 50@4 00 i I ever got for my money,’’ said another. Try it! Arsenic ___-____ 15 25 Fentheets powd “4 00@1 10 mer’ “ + al ¥ " - : Blue Vitriol, bbl. 07 i ; : - csmery, Powdere 0 : ae = KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. Blue Vitriol, less 3% ib Soar se @ © ysom Salts, bole. 3 The home of Quality Papers. Bordea. Mix Dry o2sie ground _. " @1 00 Epsom Salts, less 3% 10 a Hellebore, White 4, Sarsaparilla Mexican, Ergot, powdered ... 16 ei ee oo 60 Formadehyde, 1b. 1440. 30 : clio ‘ quia... 35@ 40 ae Lime a 2446 @39 Saale. powdered we 70 pepe less” aa * ; umeric, powd. 17 25 : paey gzeen as GG Valerian. vowd. 409 60 Glauber Salts, bb G03 ee i i Fe Glauber Salts less 04@ 10 ion 35@1 50 Seats Ges Bown Ged ig 20 B ete as Ruchu, powdered G10 anise ss @ 35 Glue, white __. 27%@ 35 : i anes gga "s ° Anise, powdered 35@ 40 wee erd. 25@ 35 " : , a inf fa 13@ 17 Glycerine ' os > Sage, powdered__ @ 35 Canary __________ 13@ 20 See sient —. yt Pe ENS aKkes Gonna, See --- ig 80 Caraway, Fo. .30 25@, 30 joaoform —.- : * tated ardamon __--~_ @3 00 ' Senna, Tinn. pow. 25@ 35 Celery, powd. .55 .45@ 50 Lead Acetate -. 18@ 26 a Good Uva Ursi _._---_-_- 20@ 25 Coriander pow. “35 27@ 30 Las powdered gi 7 1 ee Ne ee... Oe 2%@ 20 : RE Olis Fennell ______.___ 25@ 40 Menthol Sicneaaieiciat 8 50@18 85 oc e Almonds, Bitter, Has 07% 1g Morphine ---- ii 18@11 93 0 at $s true ---.__..__ 50@7 75 Flax, ground ___ wee 1g Nux Vomica ---- 30 Nux Vomi 17 2 f Almonds, Bitter, Foenugreek pow. 15@ 25 CRNCes POW: 5 artificial __..__ 00@4 25 Hemp 8@ 15 Pepper black pow. 32@ 35 Almonds, Sweet, Lobelia, powd. . - Pepper, White -_ 40 45 : : ella, powd. --_ @125 bitch, ‘Burgundry 10@ 15 ‘ ' true ------.----- 80@1 20 Mustard, yellow. 15@ 25 Guscsia wy oe oO iC im Re “ek - Be Ss Comins 72@1 33 ‘e Ne ea ee Sue teat Meme OR ee a AE ne ay eS ee ee OU Ra WG Se re | haameeteen ally ‘oO eee on -- Amber, crude -- 1 50@1 75 Quince ne ig 25 Rochelle Salts -- 30@ 35 Amber, rectified 1 75@2 00 Rape ____-_-_____ g9 Saccharine --.-.. 30 fae 1 00@1 25 Sabadiila -—-—-—- 123 30 Sciauits “Mixture” 309 40 ‘ eo ee rn Cee ll eee unflower —-..-- 1 1 ‘ Cajeput ---- 1 50@1 75 Worm, American a ro Soap, green --... 15@ 30 Cassia -- 4 00 ‘ % Worm, Levant _. 6 50 foe = —_, 23% 25 Castor ____ 1 90 5 Te oap, e e ' ; Cedar Leaf _--- 1 75@2 00 case __.__-_-___.- @10 80 f Steam = 1 8Gt HS netree Sag, SHE SS Cocoanut -—-—--- , 50, ge Aconite ------- @1 80 SCGa Bicarbonate 34@ 10 - Groton ..-.... 2 00@3 35 Aloes --------..-- @1 45 Soda, Sal ------.. 08 Cotton Seed -.__ 150@1 70 Arnica oe @1 10 Spirits Camphor .~ @l 35 Cubebe —. 750@7 75 Asafoetida —-_---- @2 40 Sulphur, roll --.- 3%@ 10 Q “ Hige.on —_______ 00@3 25 Belladonna -_---- @1 35 Sulphur, Subl. --- pe | 10 Came Eucalyptus ~---.- 1 25@1 5 Benzoin —_..__.... @210 Tamarinds -.----. 25 Hemlock, pure_. 2 00@2 25 Benzoin Comp’d @2 65 Tartar Emetic -- 70 75 Juniper Berries. 2 75@3 00 Buchu ---------- @2 55 Turpentine, Ven. 50 75 Juniper Wood.. 1 50@1 75 Canthraradies --- 285 Vanilla Ex. pure 1 75@2 25 ‘VaGe-) Lard, extra __.. 150@1 70 Capsicum --.---- 220 Vanilla Ex. pure 2 50@3 00 Psi, Lard, No. 1 _-.. 1 26@1 45 Catechu -------- _ @17%5 Zinc Sulphate -.. 06@ 16 28 MICHIGAN TRADESMAN October 22, 1924 t ¢ : CHEWING GUM. Blue Grass, Baby, 96 4 10 ORIED FRUITS A ERY PRICE CURRENT - Blue Grass, No. 10 ~~ 4 15 Adams Black Jack 65 G : Tall, 4 doz. 4 50 Apples ca Carnation, : : a. . : Adams Bloodberry ---- 65 (~.).44; Baby, 8 Evap. Choi These quotations are carefully corrected weekly, within six hours of mail- Adams Dentyne © ee 65 oe ote a : an Pe Ae, a Ne , i i i i : i i iD ak oa ey ae bcd ing and are intended to be correct at time of going to press. Prices, however, oe rica ena oe ee ety Cae Baby 42. - ¢ . a To. oo i 7 > . bt a ec ee oe 2e a SE i e are liable to change at any time, and country merchants will have their orders ens Pepsin ------ : Pet. Raby & 9%. ___--. 4 4" Evaporated, roles ae . filled at market prices at date of purchase. hos 65 peak pactrig a a j - Evaporated Slabs _____ 16 "2 fe a a oe Pe, WAG mnie ot 65 van Camp, Tall _.. 4 90 ei at 8 Peppermint, Wrigleys -- 65 y2), Camp, Baby ---- 375 qy iy. pox tron ADVANCED DECLINED Terk ee “ ( : Zeno 65 Currants a cee Groats oa oe Feaberry --——--—--—----— - coated Package, 14 oz ad P Grandma Maptha Soap Quaker Miik Worden Grocer Co. Brands (ipcok Bulk, Ib. 72777 Mackerel Veal CHOCOLATE. Master Piece ca aa ob bn . , pes cea t 16 ff 2. , igh 4 re co Seber Game ye if Henry Gongs at at fees ’ 35 Harvester Kiddies -- 37 5@ Ivap., Choice, unp. ___ 15 ‘ = Hersheys, Premium, is 35 Harvester Record B.--75 04 “vap., Wx. Fancy, P. P. 1x —*. cai pasa 8 36 Harvester Delmonico ie 0 AMMONIA Shred. Wheat Biscuit 3 85 Beefsteak & Onions, 8 2 75 ee ee 39 Harvester Perfecto-- 95 Peel \ Arctic, 16 oz. _..----- 200 Vita Wheat, 12s -_- 1 80 Chili Con Ca., 1s 135@1 45 Runkle, gbtemium, Tes, 37 Websteretts -------- tee ke Arctic, 32 oz 3 25 Post’s Brands Deviled Ham, %s 2 320 , Webster Savoy ---- 75 00 Can --__. 24 : eownnnnn-- 3B 2H ‘ost’s E oo ’ --- take Blaa 95 OW Orange, American __ 24 + Quaker, 36, 12 oz. case 3 85 oe a i. ; 80 pias te ye ~—. sO onoon shen Ee 110 Od a se Grape-Nuts, 100s ____ 2 75 amburg Stea . ebster be ee Postum Cereal, 12s _. 2 . Coleen, No. 1 _* Bunte, %s 43 rile a teehee 4 Raisins Post Toasties, 36s _. 2 45 ’otted Beef, 4 oz. —. 0 oe a. otarligh ouse .-._ < © Post. Toasties, 24s __ 345 Potted Meat, % Libby sy Bunte, Le 33 Starlight P-Club -- 150 00 a. bulk, Calif. __ 09% Post’s Bran, 24s ---_ 270 Potted Meat, % Libby 90 Droste’s Dutch. 1 1b... 9 00 4 Azora Agreement 58 OU MeFir, 10 0. pkg. -_ 11% 1 BROOMS Potted Meat, % Rose 85 Droste’s Dutch, % ib. 475 ‘# Azora Washington 75 QW ve-less, ‘hompson ~~ 09% Varlor Pride, doz. ___. 6 00 /J’otted Ham, Gen. %4 1 85 rontets arch. % Ib. 2 99 little Valentine ---- 37 BW ~eetcu, 1d oz. pkg. 10%@11 Standard Parlor, 23 Ib. 7 0@ Vienna Saus., No. % 135 Hersheys, %s— "* 33 Valentine Broadway 75 00 Fancy Parlor, 23 Ib. 8 00 Veal Loaf, Medium -_ 230 Hersheys, %s _.__..... 28 oe DeLux Im peed Caliiornia Prunes aa ine > 5 oe ee 3g Tiona ~-----_---—----0v. 70WS80, 2 5b. > a Ee Pas ae a a toe ee ee eee Baked Beans aa ee Nordac ‘triangulars, __ Bo ; ee aa eee oy, 2 225 Lowney, %s -_.___.._ 40) D0 Der 75 00 Wil, Zo lb, boxes __@11 Ww fink No 3 27 Campbells —~_______._. 115 Lowney, %s -________ 38 oe os tvwoul, Zo lp. boxes __W1444 4 ‘ BRUSHES Quaker, 18:67, 205 95 Lowney, 5 Ib. cans ___. 31 prcen = ieee 5 00 rae zo Ib. boxes _.@17 — a. Fremont, No. 2 ~._.-- 120 Runkles, %s _________- 32 Specials, 1-20, gad ge > «2-0, zo aw. boxes _wr ee Gold eck 6 on ae Seles Ne 1 2. 6 Runkles. Ys | 36 Qualitiy First ‘Stogie 18 50 Solid Back, 1 in. snider, No. 2 ..... 125 Van Houten, \%s -__--- 75 FARiINACEOUS GOODS Pointed Ends a oe oe oe 4 = Van Houten. %s _____- 75 CONFECTIONERY Stove an Camp, en: : Beans ‘ eke 1 8¢ COCOANUT. Stick Candy Fale wing a: ’ sled. Hand Picked __ 06% N 0, 20 ne . Cera to fe 2.4) CANNED VEGETABLES. s § Ib case Dunham 43 yeas wrapped 727 19 eek dias _--------- a. 15 lb. pails, per doz. 11 20 Shoe Asparagus. 5, - cate —---- 4) 5, re Surar Sticks 6008 ; Doe fo a Voy 4 5 ote ae 2177 ‘io 60) No. 1, Gr t %s & Ms 15 Ib. case. 41 Eure Sug e ed iidney oo 081 25 Ib. pails, per doz. 17 70 ee _ cui aentieed : re be ue = Bulk, barrels shredded 24 Big Stick, 20 lb. case 20 uo BANING POWDERS j j36¢co fa, W. Bean, cut ________ 2 26 oz. pkgs., per case 4 15 arina Arctic, 7) oz. tumbler 135 pg, UTTER COLOR . ,, W: Beans, 10 — E80@is 00 48408 pkgs per case 7D Mixed Gandy 1 packages 21 ueen Flake, 25 lb. keg 12 7 asc ane Green Beans, 2s 2 wvw3 76 ° Bulk, Royal, 10c, doz, -----—. 95 Netrow. orcs Ur. Beans, 10s 1 SO@ER 60 CLOTHES LINE. Kindergarten -------- eee © Royal, 6 oz., doz. -. 2 70 CANDLES L. Beans, 2 gr. 1 30@2 65 Leader —---___-___-__- i Hominy Royal, 12 oz., doz. _. 5 20 Electric Light, 40 lbs. 12.1 Lima Beans, 2s Soaked 95 Hemp, DO tt oes 2 25 Se Oe 14 > Royal, 5 ib. 31 20 Plumber, 40 Ibs. ---- 12.8 peg Kia. No 2 4 20@1 35 Twisted Cotton, 50 ft. 175 French Creams ______ 19 Pearl, 100 lb. sack _. 4 00 Rocket. 16 oz., doz. 125 Paraffine, 6s ----_._-- 14% 2B No. 2 Braided, 60 ft. _.--.___ 2b. Cameo 002 21 ~ eets, No. 2, wh. 1 75@2 . 3 5 Macaroni BEECH-NUT BRANDS. Paraffine, 128 ----__-- }4% Beets, No. 2, cut 16 Grocers __------------- 12 ” i Sa . Beets, No, 3. cut _-. 1 $0 Domestic, 20 Ib, box _ 64 , » P (eam Corn, No. 2, Ex stan 1 45 Fancy Chocolates -\riours, 2 doz., 8 oz. 1 80 CANNED FRUIT. Corn, No. 2, Fan. 1 60@2 25 Foulds, 2 doz., 8 oz 1 yy d lb. Boxes Suaker, 2 doz. _____ 1 80 Bittersweets, Ass’ted 1 70 Apples, 3 lb. Standard 150 Corn, No. 2, Fy. glass 3 25 Apples, No. 10 -- 4 00@4 50 Corn, No. 10 et 50@16 75 Apple Sauce, No. 10 775 Hominy, No. 3 1 00@1 15 Choe Marshmallow Dp 1 70 Pearl Bariey } oe of ee | oe ee Milk Chocolate A A-. 180 Chester eas Apricots, No. 3% 2 was 75 Dehydrated Veg. Soup 90 Pencoce Cue if mie 2 ae Apricots, No. 800 Dehydrated Potatoes, 1b 45 Noe Ghee, Da aw TY Oe ” Blackberries, Ne. 10 12 00 Mushrooms, Hotels ee 42 hag 12, eae Light 175 | Peas Blueber’s, No. 2 2 00@2 75 Mushrooms, Choice __- 55 Chocolate Nut Rolls _175 Scotch, Ib. ——________ 08 Blueberries, No. 10-_ 1150 Mushrooms, Sur Extra 75 s Split, Ib. yellow ____ 08% . Cherries, No. 2 2... 3 80 Peas, No. 2, E. J. 1 65@1 80 SPC, green: 220i. 10 Cherries, No. 2% ---_ 4 25 Peas, No. 2, Sift., Gum Drops __ Pails Cherries, 10. 10 ____ 1075 June _ __ 1 90@2 10 ee o Sago ' Loganberries, No. 2 __ 3 00 Peas, No. 2, Ex. Sift. Oe une 17 fast ing@ia Go 10 Peaches, No.1 110@180 EB. J.” g 6 HUME GROCER CO. oo 14 Tapioca . ee: ao % 1, Sliced : = Peas, Ex. Fine, French 25 ROASTERS oe ae 20 Pearl, 100 Ib. sacks 9% eaches, No, 2 ____-. Pumpkin, No. 3 1 35@1 50 MUSKEGON, MICH a alee iene can ee ates ee é Mite laste Peaches, No, 2% Mich 2 2 Pumpkin, No: 10 4 8006 60 a eee Bisa, 5 om. 8 dea. 4 oe ‘ ai aaa Peaches, 2% Cal. 3 00@3 75 Pimentos, %, each 12@14 romedary Instant __ 3 50 ty Peaches, 10,Mich 5 50@6 50 Pimentos, %, = a7 COFFEE ROASTED Lozenges. Pails FLAVORING EXTRACTS Pineapple, 1, sl. 1 80@2 00 Sw’t Potatoes, ga 2% 1 60 Bulk : ae Pineapple, 2 sl. 2 80@3 00 Saurkraut, No. 3 1 40@1 60 . a & Een. Tenenecs 18 a‘ /. } ints, all flavors -_---- 60 > - > bs : : A. A. ink Lozenges 18 G 7 apple, 2 br. sl. 2 75@2 85 Succotash, No. : 1 65@2 50 Mio: 7% A BE een nen Papple, 2144, sl. 3 80@4 25 succotash, No. 2, glass 2 80 CAnibe 2 ig @304 5; 4. A. Choc. Lozenges 18 ' : Fruit Drops ----------- . P’apple, 2, cru. ---- @2 90 Spinach, No 4 Maracaibo _________ - Sara Hearts -_______ 20 won pa a ; ‘0 Pineapple, 10 cru. .. 14 00 Spinach, No. 2. 1 3691 : Gautemala . lalted Milk Lozenges 22 Sliced bacon, large -- 360 Pears, No. 2 -_----_-_ 325 Spinach, No. 3. 200@249 Java and Mocha _... 46 oe Sliced bacon, medium 3 25 pears, No. 2% __4 25@4 50 Spinach, No. 10__ 6 00@7 00 BOPoba (i 42 Hard Goods. Pails Sliced beef, large ---510 pjums, No. 2 __ 1 75@2 00 Tomatoes, No. 2 1 40@1 60 PeADeITy, 20 35 J Sliced beef, medium ~ 2 80 Ppjums, No. 2% _____- 2 90 Tomatoes, No. 3 2 00@2 25 i ie aso ogee Sag 20 : Grape Jelly, large --- 4 50 Raspberries, No. 2, blk 3 25 Tomatoes, No. 2 glass 260 Mctaughlin’s Kept-Fresh ‘syice sans ound dps. 20 . : Grape Jelly, medium... 270 Raspb’s, Red, No. 10 1300 Tomatoes, No. 10 -. 750 Vacuum packed. Always pose pateree Sere Peanut butter, 16 oz. 4 70 meee. Black, fresh. Complete line of cn oe a Bee 20 ’ : Peanuts butter, 10% oz 3 25 10 _--_ 11 50@12 50 CATSUP. high-grade bulk coffees. fewer ce. 1 Lemon ma t Peanut butter, 6% oz. 00 Rhubarb, No. 10 ---— gn nan 295 W- F. McLaughlin & Co., : “ene Peanut butter, 3% oz. 1 25 CANNED FISH Lilly Vall oe 25 Chicago Cough Drops Bxs. 150 __ % ounce __ 2 00 Prepared Spaghetti 140 iam Ch’der, 10% 04.1235 Liboy. 14 40 oo SS 129 1 30 ---1% ounce __ 2 65 ee Baked beans, 16 oz.-- 1 40 Clam Ch., No. 3.3 00@3 40 Libby, 8 oo Lee : - Coffee Extracts Smith Bros, 0 1 50 es ---2% ounce __ 4 20 Clams, Steamed, No. 1180 Lily Valley, % pinti7s M. ¥., per 100 -_____ 12 7 5 Be : | oes _SLUING Clams, Minced, No. 1 250 paramount, 24, 8s _...145 Frank’s 50 pkgs. __-_ 4 25 ci ek Pee , Original Finnan Haddie, 10 oz. 3 : Paramount, 24, 16s __ 249 Hummel’s 50 1 Ib. -- 10% Package Goods 17 0-48 Care - 24 00 > adlonesd Puan ee ; : 7: Paramount, 6, 10s _. 10 4 ciecnees sik ee Pa imetows . 32 00 ___32 ounce __ 48 00 3 ish Flakes, small __ 135 Sniders. 16 oz. ...... ng UU geet eee ae Arctic Flavorings H il Crown Capped hg Fish Cake, 10 oz. 1 85 ae wands DE ce 28 Leader, 4 doz. —______ 6 75 4 oz. pkg., 48s, case 3 90 = or Loman Bey i Cove Oysters, 5 oz. -- 1 90 a ee Hagle, 4 doz. -.---_-. 9 00 1 oz. Panel, doz. ____ 1 00 - ox aye See. We ae MT oneter, No. %, Stax 2 Specialties. 5 O2 Flat, doz, _____ 2 00 7 a. Shrimp, 1, wet 2 10@3 25 CHILt SAUCE MILK COMPOUND s 3 oz. Taper, 40 bot. for 6 75 8 dz. Ibe, dz. 125 Sara's, %4 Oil, ky 5 75@6 00 Snider, 16 oz. 3 35 Pree. ee 23 Jiff ' ' Sardines, 4 Oil, k’less 5 00 Sniders, 8 oz. _~..~. 235 Hebe, Tall, 4 doz. -_ 450 [ineapple Fudge -_---- Ota Ge a PEO AeT FOODS ‘Sardines, 4 Smoked 7 60 Lilly Valley, 8 oz. -. 2 10 fee ee ao te An a n bien ais, | Aen " < F- racke eat, 4 Salmo r ans, 4 27 i , : . 3 B Cream of Wheat __-- 6 90 pelle Piero mgeNa 3 4 Lilly Valley, 14 oz. -- 3 60 Carolene, Baby -___-_ 3 59 Silver King M. Mallows 31 Mason, pts., per gross 7 70 ] Pillsbury’s Best Cer] 220 Saimon, Med. Alaska 2 50 OYSTER COCKTAIL oo Sundae, 24, 5¢ 80 Mason, qts., per gross 9 00 Quaker Puffed Rice-- 5 60 Saimon, Pink Alaska 1 75 Suite te 3 os EVAPORATED MILK oe itan, 24, 5c ___. 86 Mason, % gal., gross 12 05 < > Quaker Puffed Wheat 4 30 Sardines, Im. %, ea. 10@28 2 a ’ OZ. ----~~ 2 ankee Jack, 24, 5c __ 80 Ideal, Glass Top, pts. 9 20 ( Quaker Brfst Biscuit 19° Sardines, Im., %, Sniders, 8 oz. ~-_-____ 2 35 Mich. Sugar Ca., 24, 5c 8¢€ Ideal Glass Top, ats. 10 80 Ralston Purina ------ 360 Sardines, Cal. __ 1 6s@1 > Pal O Mine, 24, 5¢ |___ 80 gallon --__________ 16 3 Ralston Branzos -.-.2 70 Tuna, %, Albocore __ 95 CHEESE ee g 5 ; Ralston Food, large -- 385 ‘runa, 4s, Curtis, doz. 2 20 Roquefort ___ 55 COUPON BOOKS UIT CANS. ye saxon Wheat Food -- 3 *- una, %s Curtis doz. 3 50 oe hos Gan 1 40 Mason. ") Tuna. Is, Curtis, doz. 700 Kraft American _____ 1 40 50 Economic grade __ 250 Half pint ‘ CANNED MEAT. Chili, small tins __-_ 1 40 oe --,4 50 One pint Bacon, Med Beechnut 2 70 Pimento, small tins_. 1 40 1,000 E fanuaic pane Hd ’ Half pesos aoe 4) te Bacon, Lge. Beechnut 4 50 Roquefort, small tins 2 25 Where 1,000 ee f oft alf gallon 3eef, No. 1, Corned __ 2 75 Camenbert, small tins 2 25 ocae eat Ideal Glass Top. ‘ sh : ; rdered at a time, special- } p : Beef, No. 1, Roast .. 2.75 Wisconsin Old ______ 28 ly print front cover fait pint 8 8&5 ae? Beef, No. 2%, Eagle sli l 25 Wisconsin new ______ 24 furnisheé without char S tec te 9 20 Beef, No. %, Qua. sli. 1 75 Longhorn ____________ 24 Quaker, Tall, 4 doz. __ 4 15 £¢: One quart 10 on P taef 5 oz. Qua, sli. 250 Michigan Full Cream 23 Quaker, Baby, 8 doz. 405 ¢REAM oF T tale oo eee oe 15 25 Reef. No. 1, B’nut, sli. 4.05 New York Full Cream 26 Quaker Gallon, % dz. 4 00 ARTAR a. . y Sap Sago -._-..__-__. 35 Sap Sago .._.. -..__. 30 Blue Grass, Tall, 48 -. 4 20 6 Ib. hoxes —....___._. 38 Good cee ——e 75@80 5 ; © ied October 22, 1924 GEL M fello-O, 9 Te Pint, Jars ICHIGAN T Knows Geerknie Gos 4 , Jars, dozen S R A D E cnen'e Reuter aqn aa 5 oz, Jar, plain, doz. 1 5 SMAN Minute, 3 do doz. 2 Bs vos ar, pl, doz. 16 ry Salt Me sea es 9 oz. Jar 1, doz. 1 60 SPB ats Baker S Mymouth, wate — t 05 20 02. Jat, plain, doz. 2.30 ellies, —— 18 00@20 00 100, er Salt, 280 Ib. bbl. ¢ 25 ' OZ. ae OZ. ; ‘-- ure i : » Le ne 70 6 oz. Pook e doz. 1 7 60 Ib ie tierces .-..__ 19 30, io % Table ms ph a C., 12 oz, 1d : HORSE RAD 9 oz. Jar, uffed, dz. 250 20 a ubs ____advanc 28 b. Table ______ 5 57 Old Dutch Clez +» 1 dz 2 25 P ISH r, stuffed . tub nce % ib. hase Panie 5 Q ean. 4d M / Maple er doz. 12 oz. ffed, doz. 3 20 S adv ags, Ta 30 ueen A z349 Michiga : » 5 0% Ja 50 Ib ance ble nn, 6 gan eu ee 1 15 99 om : r, Stuffed, 10 Ib. oa i 2 adeanoe % _ 40 Rinso, 100 od to ita “Oo ae 2 50 ie eee i --- I =. See 5 75 cc en “ Pure, oe = PEAN Stiiffed dz 7 00 3 Ib. bails ~Savance 1” ee mere 1 ‘4 FAGLE SAUCES a pb. pai UT ne fe * yea & Perri . oe 30 Ib. gene 1 zi clay a aaenismy Spotless More, 18 Le. : R6 — & Perrin, ret: - 6 00 at | | bears Se ess Cle 09 Peppe » small_. Buckeye, 22 oe 1 20 Bologna Sausages 20 oananr 48, Royal iia Sa 3 3 36 ; , doz. 2 20 a 12% — iush, a a 3 85 Tobasco, a 2 40 ELLY GLA isa 2 Sapolio, 3 ‘do “$94 Sho You, 9 os, 4 4 8 ls —— P . Soapin ye aps 315 A-1 » 9 of. d 1z., per dos ote ee Sn e, 100, 12 ge 15 -1, large ., doz. 2 70 . ----=——= 36 Veal (oo -—— ison oe 1a 16 on Ga Ad. Oe 5 20 OLEOMARGARIN —_——_s = ac piece eae Pain og 24 aa 400 Capers, 2 =e 3 15 at a endcheese it poe lig ~ Vv. M. ae Gasoline 36.2 Moi ensed Bake . 2 00 vutmegs, — 105-1 ee "77> 42@43 Capitol oo. Naphtha ae oist in glass sie brick 31 Pepper, Black 10 60 Medium Oolong Atlantic 2 a 39. os Pig’s Feet 8 00 noe Ground 1 eo @15 Choice ee 36 vol, aoe 21.2 % bbis., 35 Ibs. ___-_- aa ee Me 45 : ome 12.2 ; a ae bs eaaaka Zanzibar ae a cules ------- 50 ee - Gincae ‘anton ___. d42 Cotton, 3 fie on | olarine a ett 14 15 * in ah aaa oe cs ee eee 47 ucoa, 2 and 5 Ib. ___ 25% geen Ibs 2 a @28 Wool, 6 — balls 50 oe fs s., 40 1 Bbl 7. | @ ~---------- 1 MAT 1 Iron 1 bs s. 30-10 , itmegs en Ge : 7 Crescent = Light ----- re oe 80 Ibs Bbls. 60-5 _ ge Tenet. Sek @29 Cider, GAR wiam » 144 ___ 5 Mediu Joo 59.2 B gs, per lb. Bbls. 120-2 KS. ------ 5 55 Pepper acl aati @1 White W Gram ... 22 Seucnne BOX ---- 25 ati nes aE 61.2 Ear — 14@26 ty ae sks. 2. 6 05 Pepper. Prisco Alaaas —~ Er White a > grain 22 R ight, 144 box coe) heey 64. , middles, set__ s. 28 So ae SS , grain Red Dinsioua, 1 ies 6 90 Patra heavy” ae oC skein i 75@2 00 A“Butter prika. Spanien Gas Nos “a. C 144 bx Oo. fransmissio cee ae oe 69.2 _ : utter Senco or N . 0, per gross ___ . Gute oo ~~ sion Oil —- 592 Fancy Blue. Ro Fain 50-1. bike am Poser, Te No. 1, per gross --. J 10 er, 5 gro. case 47 ant 8 oz a S 1.40 Lepage Head ose ™@1% No. 1 Medium er 52 Celery Salt, ie ~~ “sme Lie an 10 5 ¢ Oo an fe ee 9 (2 . ‘i eee ee ee er gros - 3 None itp MEAT a Sapient 100, Ib. ier ee ee @$ sk. ~ 70-lb. farm ‘3 Onion Salt’ Le a Peerless ole. cee 2 00 Quaker, . 3 doz. __ 4 85 Parowas. 40, 1 Ib. ROLLED ao "3% Gases, feore, 24-3 cart 92 Ce 1 35 Rochester, No. 2 oz. 90 Libb , 3 doz. case = 85 rowax, 20, 1 lb _. 7.9 Steel Cut, 100 OATS Bags 25 3s 24-2 cart 2 35 road, A 13 Rochester No. 3 , doz. 606 y, Kegs, wet, —" 60 . --- 81 Silver Flake o sks. 3 50 Bags 25 “ No. 1 med. 36 Kitchen 3% ~~ = Rayo, per doz. » doz. 2 00 ae Quaker, 18 R Fam. 250 Bags 501 | Cloth dairy 40 Taurel I} souquet _..___ 4 et ~------ MOLASSES. Quaker, 12s as nuyrl a of 8g Rock ll tg dairy 7 latina | 6 GUESS a WOODENWARE Sliver Flake. ti'mum 3 25 “Ib. sacks 70 ‘Thyme’ a. Stee. ee * wla aia a aa arrc Sacks, $0'1n" Jute 240 AM _— vie go | wire handles =~ 1 16 Sacks, 9 gute —--- « : : , shels, nar + 0 jaca. __ a Bxport, 120 7 box 6 00 STARCH : ” te haaden band, 1 80 Holland. Rush ig Four W ox .... 4 90 Co Sushels, wide band _- usk' Co Flake Whi h. Na. 1008375 Sin hy Market, drop and __ 2 00 Brand : ‘lake White, 1 Bo f gsford, 40 Market, drop handle 36 roll pac - Fels Nz , 100 box 4 15 Powdered, Ibs. arket, sing ndle 90 : “ka, Fels Naptha, 7 = ie »wdered, bags ---- 11% Marke single hz ar ag rol peceages ———- 236 abe he Ho ASE $ ap Aree, Si wib pkas. 3 Market, extra ronan 2 36 carton packages _. 2915 Rub Nv M 100s 4 80 Cream, 4 pkgs. 3 75 7 t, large 1 50 foie rie ie BO Srenin dasa PREY (4g Spin, Stal oo bt es. 2 Swift Classic ox __ £ Of ‘ ef . _aehlUl 0 Arm an 40 99 a aaeie. 100 box 4 iL G ao. 6 50 (oe wate ae dxgo, 48, 1 te ot Barrel, 5 gal., ¢ ac Granulated, = Fairy, 100 hak — 6 50 Argo. 12 7 pkgs. 3 75 Barrel, 10 oy each... 2 4@ No. 10 Brer Rabbit | Se Ce ee ol ge a ee Argo, 8 5 Ib Set eo fue. wen. @ Ne. ¥6. S deea de oo / Semdac, 12 pt. cans Granulated, 36 s. es 2 00 alm Olive, 144 box 795 ‘Silver Gloss, pikes. __. 3 16 E Ne 5, 12 cans to — 5 55; Semdac, 12 at ost 2 70 packages 2% Ib. Lava, 100 ioe 4 box 11 00 Elastic, oP ae 48 Is _. iy Ne. 1 gon Cases. No. a 24 cans to sly = Re PICKLES ne + : COD FISH . oe... 499 Tiger, 48-1 pkgs. _. 500 NO * Star Carrier__ 5 00 . 114%, 36 cans to c 6.00 5 Medium Sou Middles __ H Pummo, 100 box ____ 5 95 ian 6h 0 3 50 No. 1, sae Carrier__ 10 00 Gree s.5 00 2arrel, 1,200 r Wiis 1m Pas 15 Sweethe Ox ---. 4 85 oe ar Egg Trays 6 25 No. 10 gprs Rabbit falf bbls gpa a8 22) 50 Tablets, 1 ib. Pure .. oo a. 100 box _ 5 70 -- 05% . 2, Star Egg wena 25 a 5, 12 ne - poe tm kegs oe © o wey r % lb. Pure, co a. be —. 2 00 CORN SYRUP Weatad ae Sileke 50 NG. %, 24 ca ase 445 9 Sweet Small | 7ood boxe ee I uaker Hard e. 3 45 : Eclipse a Se --—-... 00 No. 116, 36 oe to es. 4 70 30 gallon, 3000 Whole Coa. Cocoa, 72s water wa 9 patent spring 2 : ns to cs 5 gallon, 5 ue pe a0 Fairbanl 2s, box .. 2 . 2, pat. brust 00 Aunt | pin s. 4 00 om. DOO) 1 Holland ae ank Tar, 1 70 Ideal, N s 1 hold 2 2 00 D Sees? 000 = Mi Herr Tril ; » 100 bs 9 No. 7 No. 2%, oe 3 25 Cob, 3 PIPES — nee bbls. a = = gil Barber —- 00 Ct. Mop Heads 3 2 Bs Ne Sutaitttne tte 13 Pe avina camps. J be oR | Pecoe & Ge ie ot Gale cs. 3 Y oe a 2 TAIVATEBCE = 35 New Or! 00 Battle yebayge A — Y. M. half. na 1 05 LS & Gambl at. Galvanized i 2 s Fancy O cane Fic Rintca an 2 OU bbis. _..900 ! box lots, a ae? t at. Galvanized s& Choice pen Kettle ___ 68 Bicyet ‘bon +a [ Bile a vory, 100, . = 12 at. waste © 2 90 a "6a © nn (= EXE noe ae — aaa 6 50 GOLDEN-CRvsta So ae a Ir. 5 00 Galt tainie So tee 32 Babbitt’s ae 2. a i om an ff So 2 dt. Tin Dairy 22. 8 00 Mile. s 5c extra FRESH fa 375 Se Eanuen 1 40 Ivory aon Flks., 100s : = a lok Golden Syrup Tra -- 0 Pove, 36, 2 Ib in Cans. oe oned, 10 lb. boxes _. 2 95 ap Fiks., 50s 4 10 12 0 beg cans i Mouse, ial - Tov f ’ . Wh. oa 1 ¢ Lak . 3 Ll on not 2 Ib. cans anon 2 z Mouse, w 3 es __ 6 eel, - Fy > i. 5 - Wop Steers & Helf _@18 % bbi., 100 — ‘ CLEANSERS. - a _ .. 3 40 Mouse, wee — ie 0 Love, 24," b. Black 9 Med. St f. 14@15% Macke - ---- 6 50 $4. 14, th. cans ___... 3 50 at, wood. : 8 -... 65 » 24, 2% 1 430 © eers & H’f. Tubs, rel Se OR ORI eerie Tove, 6 b. Black 3 Com. Ste 121%4@14 100 lb. fn 38 ’ spring _ _1@ l'almetto 0 aa L 4 = 7 —o 10@12%4 Tubs, Bi count = ag 50 6, inc White Syrup caaiaiae spring ___ See I ¢ : ‘ 2 |b. 4 65 Top. —-------- ‘ Med Ite Fish 5 75 12, 5 ane a ae NUTS. 3 ona Pee 12% ee 100 Ib. 130 24" eect oe oS a Large Cideauee me Whol Medium eee 2 in 1 BLACKENING 0 24 Lie - cane 4 05 Medium pt annie _ o ae Pei ae Ter . Gouimon le 09 E. zc Paste, doz. 7" , 1% Ib. cans -- 405 Small Galva anized -. 7 50 srazil, New regona__ 20 : sO aaa 07% Dri-F ombination, dz. 1 38 Penick Mapl _ anized .... 6 50 ancy mixed ________- 1 et Loh aype ecg ~~ To ¢. 1 ple-Like Syrup = [i _Washboards oe > Yon _- oes ae Bixbys, ‘Doz. “__---_- 2 00 18 cane. SS Peanuts, eo as ee ee es +30 12, 6. cans —------— 4% Guan uals $e Se os roasted 11% Good a Blackine, per” doz. 1. ih) ome ‘2 Double Peerless CERN S a a , Jumbo, rz 3 SS 92 , oz. ae 393 Single Peer a . 8 50 Leanuts, Jumbo, eee 23 Black Silt Paste,” ia ee 6, 10 Ib vans Ned. Northern Queen = 7 50 Pee Star — : . | Mate. 15 En. aste, d : va U ail 12. & - Cans 8 ae nivers . _ & Of oe ie oe ee “Th Btamating reste, age 1 46 meet 15 Ib, cane 38 nal cianees , Californiz --- 9 cela ame ; E quid, } 9: “72 ee . os nh. ners ee oka ae . _ = Liquid, per Poo : 35 Us oust Hig ie lb. cans 1 eens 1 65 eee Nol 4 . ee 10 Risi um, per doz - 140 ~ATRICK BRY-S , 10 ib. cans co OD WE We eee 1 85 umbo —---- Te = Pes 3 Pork. 07 654. Sto Sun, per doz. ; - eT oe Wises Mian: 2 30 ---~------ Tg AVY } i. & © ve E ie 3 -- Alm Shelled ine dle Teor es 12 Vulcanol eet dz. 2 80 Blue Kare Corn 13 in, sone Bowls ‘ onds ___-_ Light he HOES Ses 12 Vulcanol, 0. 5, doz 95 Blue ao No. 1% 243 15 in. But er --------- 00 oe 48 Light eS 14 Stovoil — oe doz. 1 35 80 can cases, $4.80 per Blue Nara at? 5, 1 dz. 3 z 17 in Butter ---------,9 00 hone ee 144 ; Zz ---. 3 0 ude hed Maro, No. 10 a th te. Bate 18 00 oe 3+ Colonial, aoe 0 = WASHING Bea Eo, Ho. 1% 2s “ OU cscs 25 60 Sie 23 ves Cab., Geen ____ gs Bon Ami Pd POWDERS. Red ace No. 5, 1 dz qa Fib RAPPING PAPER Se re 7 a o4_ | aro, N . & 90 : ae ee 17% i Cabin 24. 2 ie 24-2 2 40 Bon Ami ls * bx 3 75 Wo. 16 .. 3% i@. — white. 05% Bulk. 2 a. ee Pale Haneda = Bg No. 1. Bbls. “eee? 90 Climaline. che dz. 3 25 tet. Ateate a cS = 78 . _ BROVISIONS — ‘ y : 490 Orange, N avor. I anila Bulk, : Ba keg ._.. 3 25 PROVISIO Far o. 1, 100 Ib. b 80 «G ndma, 100, 5c range, No. 1%, : Rrath 2. —. & Bulk 3 gal keg ---- 4 2 Pork Packers Spec... 10 Tb, 95 Gold Dust 24 "Large — 409 Orange. No. 1%, 2 dz. 325 Kral a 08 uart Jars, dozen _. 7 25 Sho ck .. 25 00@26 rushed R , Ib. 63 Gold D : eS a ange, No. 10 . 35 aan. Gauiet i% s, em .. 5 00 a Clear 24 00 00 ore ock for ic ust, 12 L 4 J ------ £45 Mact EAST CAK az 8 ‘lear @25 00 am, 100 Ib. ec Golden R arge 3 20 G Maple. Magic, 3 doz E Family._ 29 00@30 00 Butter Salt, 280 1 each 7 6dinx, 3 ad 24... 4 ae Eahel Waco Sunlight, - Ce ae fo. ee CU oS i‘. sae EM 3 Tae So A aaa 2 70 es a toe 2 Laun, 4 dz. _ Ma "519 Yeast Foam, 3 doz, —. 1 35 R 3 60 ple and 3 di ion: G4 _.... a Kanuck, per n Cane Yeast Foam, 1 on. ... & 26 ae won eS 150 YEAST- eae doz. 1 35 per gal. -- 175 Fleischm PRESSED oe ann » per doz. 30 30 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. Cedar, Oct. 21—Enclosed you will find an advertisement taken from the Traverse City Record Eagle which I answered in August. Their offer is plainly explained in the attached circu- lar. I sent them the $7.40 and em- broidered the towels, but they were returned to me with the enclosed let- ter. The part in parenthesis is a pure falsehood, as they gave no directions to follow. I find that the Michigan Tradesman is investigating such mat- ters and would like to have you look into this, so that others may not lose money as I did. Mrs. T. W. White. The advertisement referred to was; as follows: Wanted—Can you embroider? Wo- men wanted to embroider linens for us at home during spare time. Informa- tion upon request. Belfast Company, Dept. 725, Huntington, Ind. This is about the meanest form of sharp practice in which a man can embark, because it enmeshes women who are many times illy prepared to meet the disappointment which almost invariably ensues. The supplies fur- nished under these circumstances are invariably priced two or three times as high as they can be obtained from a regular merchant. No matter how artistically the work is done, the com- pleted articles are invariably rejected. That is part and parcel of the scheme —to be repeated as often as necessary until the woman is tired and disgusted and refuses to be hoodwinked any longer. It is unfortunate that daily papers and so-called high class maga- zines lend their columns to cheap swindles of this character, but there seems to be no way to put a quietus on this beach of good faith on the part of publishers of the mediums men- tioned. Lansing, Oct. 21—Another church cook book has just been printed. Fifty- eight Lansing merchants and manu- facturers contributed generou:ly to the purchase of advertising space thinking they were doing something in a finan- cial way to help this particular church. It was the same old game and same old plan and actually promoted by the same out-of-town promoters who worked the same stunt on about the same number of merchants in the win- ter of 1921 and 1922. About one cent on a dollar that you invest goes to the church which you think you have so graciously helped. This is not all, we are informed that these same promoters have started an- other solicitation of advertising for 1 cook book for another church. This is the poorest kind of advertis- ing possible and besides the money you ‘have so innocenty subscribed to pay for your advertisement, and paid over to those two sanctimonious ladies who are engaged in the solicitation does not go to the church at all. Think it over Mr. Easy Mark. Representatives of the Lansing Chamber of Commerce and the Mer- chants Bureau with the Lansing Chi-f of Police had an interesting session with the chief promoter of this fraud and secured from her the promise to leave Lansing. One c* the women had already departed and the remain- ing one stated that she intended to en- ter the employment of the Child Con- servation League whose headquarters are in Chicago. Our members through- out Michigan are warned to go slow on church cook book schemes. Lansing Credit Exchange. Merchants are warned to be on the look-out for W. A. Mitchell and Allen peasant et en MICHIGAN TRADESMAN Reed, who are uttering bogus checks in wholesale quantities. Mitchell lives at Windermere Farm, R. F. D., No. 1, Huron, Ohio. Represents himself as connected with the Shaw Manufactur- ing Co., of Chicago. Reed is 6 feet tall, 175 pounds, bushy hair, scar on right side of chin. Checks issued on the Brooklyn Savings Bank, New York. From Dayton, Ohio, comes a warn- ing that a party by the name of Guske, Gusky, Guskey with the pre-names of James, J. Isaac and Isaac. Wife's name is given as Lillian or Lillie. In Dayton, the business was operated un- der the name of Lillian Guske. His game is to open a retail store in shoes, “milks” the business and generally de- all creditors. Furniture came from San Antonio, Texas, and other furniture from Clinton, New Jersey. Socially, ‘has few friends, those being card sharks and bootleggers. He is described as 38 or 39 years old, 5 feet, 4 inches; 140 pounds; fair complexion, fair hair and bluish eyes. Appears timid and diffident. Wife is little younger and not so tall, fair hair, light gray or bluish eyes, fair complexion and rather stout. Dresses in pro- nounced styles and has considerable In Dayton, this party opened credit at two large department stores and account was opened largely on the statement of the bank that he had a very nice commercial account and also a good savings account. This is only ‘his game to secure credit. frauds self-a ‘surance. Chicago, Oct. 15—In your publica- tion of Oct. 8 under the caption In the Realm of Rascality, you published an extract of a decision recently rendered by the Federal Trade Commission against our company with reference to the use of brass name plates, or a cer- tain wording on the brass name plates used by our company. We have no objection to the publication of this de- cision, but when it is published under the heading above referred to, it would appear that we ‘have done something that should cause merchants and cus- tomers to avoid doing business with us when in reality the use of ‘brass name plates on shipping cans is recom- mended by every transportation Com- pany and has faciliated the handling of cream enormously. The reason for the wording “when full ship to the Blue Valley Creamery Company” was because the transpor- tation companies required two identical markings on each can of cream ship- ped. They required two markings be- cause sometimes a single tag may be- come detached and the railroad com- pany would then not know to whom to deliver the cream, and as all detach- able tags read “when full ship to” and as brass name plate was recommended by practically every railroad company in the territory in which we are do- ing business, we accordingly adopted the brass name plate, using the same wording as was on the detachable sh'pping tags. In one section of this country this wording seemed to cause a little con- fusion due to the fact that a certain competitor objected to the use of brass name plates. This competitor wrote out a letter to a number of cream pro- ducers condemning the use of bras: name plates, but as soon as we k-ard of this confusion, we voluntarily changed the wording on these brass name plates from “when full ship to the Blue Valley Creamery Company” to “compliments of the Blue Valley Creamery Company” and later “in ca:e of loss notify Blue Valley Creamery Company.” The Blue Valley Cream- ery Company guarantees its shippers against any loss whatever, either of full or empty cans of cream and it was our endeavor to obtain some method of labelling cans so as to pro- tect our shippers against these losses and the final wording on these brass name plates we believe protects the shipper, the transportation company and the creamery and does injury to no one. This wording was adopted in the early spring of 1923 and the Federal Trade Commission’s order to cease and desist was not issued until September 1924 and was only issued as a formality of the procedure which they pursue. : : There was never any hearine on this case due to the fact that we had dis- continued the use of the wording “when full ship to the Blue Valley Creamery Company” before complaint was made to the Federal Trade Com- mission and we consented to the Fed- eral Trade Commission issuing their cease and desist order without any testimony being taken because it was not the intention of the Blue Valley Ceamery Company to take any undite advantage, or use any unfair methods of obtaining shipments of cream. With this explanation of the facts, we believe that you should correct the impression your readers gained by reading this decision under the caption “In the Realm of Rascality.” We are quite confident that you want to be fair in all matters published in your paper as well as wanting to expose those employing unfair practices and we believe that with the above ex- planation you can see the injustice that has been done us by the oublication of this decision under the caption referred to. R. H. Van Zant, Ass’t. Mgr. Blue Valley Creamery Co. The architect of this department warns its readers to beware of J. M. Sweeny, who masquerades under sev- eral different name:, including Nation- al Advertisers Syndicate, 417 South Dearborn street, Chicago, and Mutual Trading Corporation, Adams Express building, Chicago. He made a con- tract with an Alma merchant to send him a three tube set and then sent him a two tube set. He also agreed to withdraw the C. O. D. feature on the last payment and then sent the article C. O. D. This appears to be in keep- ing with other criminal representa- tions he has made throughout the State to secure business. The writer made a peremptory demand on him that he discontinue business operations in Michigan unless he gave us assur- ance that he would deal fairly and that he would alsc make good the Alma and Clarksville deals which were so tinged with fraud that he should be punished by jail sentence. No reply having been made to this demand, it is evident that Sweeney is so steeped in crookedness that he cannot play fair; hence the warning to avoid having any dealings with him. The Rochester Pemocrat and Chronicle contains the following item about an old offender: Mark Harris well-known broker -of Buffalo, N. Y., pleaded guilty in Fed- eral Court, Sept. 16, to four counts charging ‘him with violations of the United States postal laws and was fined $4,000 by Judge John R. Hazel, £1,000 being assessed on each of the four counts. Harris was accused of having used the mails to defraud. Readers of the Tradesman have been warned of the get-rich-quick promo- tions of Mark Harris for a good many years back. He promoted many worthless stocks through which trust-- ing people lost their ‘hard-earned savy- October 22, 1924 ings. Fines or jail sentences do not as a rule turn pirates of the Mark Harris type into honest citizens. The rule is such promoters continue the old game using a little more caution to avoid the meshes of the crimnal laws. Kalamazoo, Oct. 21—Can you assist me in looking into the reliability of Continental Auto Accident Corp., Chi- cago? An agent called at my house the other day and induced me to take out an accident policy with this com- pany. He stated that if I paid the initial sum of $10.50 I would have my policy sent to me in a few days. After two or three days I received a card from said company acknowledging the above amount, and that I had been duly listed with the company. A few days after another man called to pre- sent the policy, asking an additinoal payment of $10.50 before leaving the policy. The policy was not left. I told the fellow I did not care to pay more money until I looked into the matter further. The agreement with the first agent was as follows: I was to have my car insured against any accident, either to the car or its oc- cupants for a period of two years, for the sum of $42 I was to make an- other payment six months after. Cc. S: B. Here is another alleged insurance company which is without established financial responsibility. The subscrib- er, evidently from the letters to us, has not seen the “contract” or “policy” and therefore thas no knowledge of what the document contains except what the agent stated. The reports would indicate that what the agent is selling is another of the “service con- tract:” and is in no sense an insurance policy. These “service contracts’ sold as insurance are the most popular fraud infesting farm communities at the present time. The Tradesman has denounced them on an average of once a month for the past two years. If these concerns were really selling in- surance the State Insurance Depart- ment could stamp out the fraud, but the department has no jurisdiction over ‘these easy money schemes pre- tending to be insurance. Morley, Oct. 20—I have had a very unpleasant experience with the U. S. Commercial Co., 180 North Wabash avenue, Chicago. A man who said his name was Lexington called on me July 18 with samples of both china and enamel ware. The samples were perfect, so far as I could see. They were to be sold in large assortments, if you would buy that way; if not, they offered to reduce the quantity. I or- dered aismall assortment of each. The china assortment came along C. O. D. That was not the agreement when I gave the order. Lexington collected $7 on the china ware and I was to have thirty days on the remainter. [ thought so long as I needed the china it wouldn’t make much difference if I paid for it, so I did so. When we opened the barrel I saw that I was sold. The dishes were odds and ends. Covers were mismated and any amount were broken and yt not a piece in the barrel had broken out, so it was evident they were already brok- en before they were packed. There are lots of culls which are worthless. I received about two-thirds of wh»t the order called for. I wrote them and they sent blanks for me to fill out and file against the railroad company for concealed damage and shortage, but I did no such a thing. Ther came through in splendid shape and I could not do it. The enamel ware is at the depot now. We have refused to accept it without examining it. Wrote them to Par , aS a. , October 22, 1924 MICHIGAN TRADESMAN . 31 that effect and they refused us the privilege. We won’t take it unless we are compelled to do so. We paid the man Lexington $11 on the assortment with the order. Had a notice from the Merchant’s Collection Agency Oct. 1, giving me twenty-four hours to make settlement. Haven’t heard from them again. Charles Stinson, of Amble, is in the same boat as I am. He refused to accept the enamel ware. Have been informed from traveling men that this company has_ roped some one in nearly every town in Michigan. Would like to see them get all that’s coming to them. We wrote to the Pennsylvania Rail- road Co. and informed them of the methods the shysters were using. Have not heard anything from them. N. F. Croff. This fraud has been repeatedly ex- posed by the Tradesman. If Mr. Croff had been a subscriber to the Tradesman he would not ‘have been involved in the meshes of the cheap crook. —_—_—_» Taken To Curb Evergreen Thievery. Onaway, Oct. 21—There is, indeed, a lot of satisfaction in learning that at last steps have been taken to curb evergreen thievery. For years this outlawry ‘has been going on under the very eyes of people who have pro- tested in vain; now comes the Con- servation Commission to our aid and offers the services of all the game wardens in the State. I am inclined to believe that the Michigan Protec- tive Association has been instrumental together with other publicity, in setting the wheels of justice in action. With the protection now in sight we can feel secure in preserving our beautiful ever- greens which add so much to the beauty of our country and furnish cover and protection for bird and ani- mal life. Let’s join hands and assist in every way possible the game wardens and county treasurers that we may continue to live in the country beautiful. Fred Weingart, Onaway’s leading baker, and his family are enjoying an auto trip to Milwaukee, stopping en route at Flint and other cities. Fred is deserving of this vacation, as he has been on the job continuously ever since acquiring the business formerly operated by Chas. Schneider. Several cars of business men from Onaway were invited guests of the Ro- tarians of Alpena and Cheboygan and were entertained at the new Westmin- ister church in Rogers City, where a banquet was held and plates set for over one hundred in attendance. There is a movement on foot to organize a club in Rogers City as well as in Ona- way. he beautiful Fall weather is per- mitting the tourists to continue their travels into the North and they are taking advantage of the opportunity. This morning finds a fine bunch of young men in our city who have se- cured quarters at Back Lake and in- tend to do some hunting. They are from Ft. Wayne, Ind. Birds and rab- bits are numerous and everything fav- orable for those who enjoy such out- ings. Would that we might hear their stories upon their return home. The farmers are very busy threshing their grain, baling hay and digging potatoes. Sad to relate, the price of potatoes is very discouraging. The crop is big and the quality fine. The annex to the Weingart bakery has been remodeled and with a new interior finish will be occupied as a jewelery store. We have not learned the name of the proprietor. Mark Thompson, of Aloha, ‘has suc- Steps ceeded Lorn Manning in the grocery - business. Mark is not new in the business, as he formerly operated oe this location, and it will seem like get- ting ‘back home again, The Presque Isle County Fair As- sociation, as well as the Onaway-Che- boygan District Fair Association, have been assured financial support from the Board of Supervisors and with favorable conditions prevailing this year both organizations are preparing to present attractions and offer prem- iums next season which will eclipse any of the former years and compete with any of the surrounding counties. Squire Signal. ——__.-. October Calls. Written for the Tradesman. To her rich and fruitful breast October calls; The seed that falls, Aided by the sun and shower With their incubating power, In the vernal furrowed earth Dying knows its coming worth Will October manifest. To her glorious flaming wood October calls— The leaf that falls From its propagating twig Where it kept on growing big Sacrificed itself—the cost Of the color-giving frost Which October understood. To the autumn of our years October calls From the thralls Which have so our paths beset That too often we forget Every act will bring its kind— Some an hundred fold to find When the time of harvest nears. Charles A. Heath. —_2>>2> Dame Nature. A walk along the roadside, These cool, crisp days of fall, Is much enhanced by Mother Earth In her gorgeous Praisley shawl. The lustrous greens of close-cut lawns The shawl's bright center forms; many hues of fallen leaves The border well adorns. The The behind fall; already out Paisley shawl. Virginia Coryell. fashion-makers lag In setting styles for Dame Nature is In her lovely natural. they will be—that’s a fact. Feischmann’'s Yeast acts as A SALES BUILDER The hungrier your customers, the more groceries they need—that’s And, the more Fleischmann’s Yeast you sell them, a magnet, tomers with bigger appetites for all groceries. Seize this opportunity and send your order now. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE the hungrier bringing you more cus- Business Wants Department Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Smali display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts, General Store—lI'll do about $44,000 this year. Buy this money-maker now for 36,900, building, stock and fixtures. Lo- cated in a live town, on main. street. Address No. 744, c/o Michigan Trades- 744 man. For Sale—Grocery and meat stock. Rent $150, with lease. Actually doing $1,000 weekly. Beautiful fixtures through- out, large stock. $2,000 handles. Owner is sick and must sell. Business Abstract, Co., 333 Lafayette Building, Detroit. 745 goods and Southern Michi- Wanted—Manager for dry ready-to-wear store in gan. Salary and good profit sharing proposition. Address No. 746, e¢/o Mich- igan Tradesman. 746 corporation wants to clothing merchants by placing needed merchandise on a liberal consignment plan, Should you need money, we will help you in putting on @ profitable sale and later restock you. An Large clothing cooperate with opportunity for a clothier with small capital to become associated with large interests. No capital required. Hautin Company, Grand Rapids, Mich. 747 For Sale—Electric coffee mill, 60 cy- cle 110 volts. Cheap if taken at once L. G. Crisp, Elk Rapids, Mich. 740 FOR RENT OR LEASE—Good three- story brick building on Main street. Im- mediate possession. Suitable for cloth- ing, furniture, or ladies’ ready-to-wear. Inquire of Sydney L. Geiger, Alliance, Ohio. 741 FOR SALE—General store in a progres- sive, live town located about seventeen miles from Kalamazoo. Doing a good business. This is not a trading stock, but clean, up-to-date merchandise. Best of reasons for selling. W. J. Hacker, sattle Creek, Mich. 743 Wanted—General stock merchandise in small town, in exchange for 200-acre stock and grain farm, in Lapeer county. Address No. 732, c/o Michigan Trades- man. 732 L. H. BAKER, Secy-Treas. Michigan Shoe Dealers Mutual Fire Insurance Co. Lansing, Michigan -GENERAL MERCANTILE RISKS Write P. O. Box 549 LANSING, MICH. CHOCOLATES (Nationally Advertised ) DISTRIBUTED IN WESTERN MICHIGAN BY NATIONAL CANDY CO., INC. PUTNAM FACTORY Highest in Quality GRAND RAPIDS, MICH. Mated 1924 silver black fox pups guar- anteed to pass Advanced-registration, for $1,000 per pair. Terms. Address No. 734, c/o Michigan Tradesman. 734 For Sale—Well established coffee ranch in city of 45,000. Address No. 735, ¢/o Michigan Tradesman. 735 Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur nishings, bazaar novelties, furniture, ect LOUIS LEVINSOHN, Saginaw, Mich. REFRIGERATORS for ALL PURPOSES Send for Catalogue No. 95 for Residences No. 53 for Hotels, Clubs, Hospitals, Etc. No. 72 :or Grocery Stores No. $7 for Meat Markets No. 75 for Florist Shops McCRAY REFRIGERATOR CO. 2444 Lake St., Kendallville, ind. 32 Secretary Gezon Regards Chain Stores as Parasites. Grand Rapids, Oct. 21—I have al- ways contended that the chain stores are parasites—that they are accepting sustenance from a community without contributing to its support. That was very forcibly illustrated this summer in this city and in a way that the gen- eral public can easily understand. A certain street was planning to in- stall boulevard lights and the various business houses contributed, some as high as $1,500. In return, they were given a little card to put in their win- dow containing the words, “We Have Given Toward the Boulevard Lights. Have You?” I passed along that street a number of times this summer and noticed this placard was shown on all the business places except the chain grocery stores, of which there are not less than six on the street. I was told by ‘tthe com- mittee in charge that none of the chains had given a penny toward this $26,000 improvement, excent one chain, with over twenty-five stores in Grand Rapids, which condescended to give a measly $25. Was that not magnani- mous in comparison to the dealer who gave $1,500 and dozens of others who gave $500 each? That is the way with every public improvement which is met by popular subscription. The chains get by scot free, but, of course, absorb the bene- fits of the increased business which the civic improvement brings to the sec- tion. Should not the public be made cognizant of these conditions? I wonder how the merchants around the State are progressing in the mat- ter of “relegating unprofitable items to a place under the shelves,” which Was initiated by this office nearly a year ago? Won't you please write me of your success in replacing cut-price articles with other high-class goods? In our store in Wyoming Park we are continuing the idea of featuring goods on the shelves which cannot be bought by the chains direct and we have been fairly successful in crowding out the unprofitable items. Of course, we are not always able to find a good substitute for these cut-price articles, but it 1s the principle upon which we work nevertheless. When I sent out my circular letter on Noy. 29, 1923, I received over fifty promises from various cities in the State to work along this line and I would now be very much pleased to hear from these and many other: on how the plan works out. At that time many letters were published in the Tradesman and they made pretty good reading. I am in receipt of the following let- ter from the Secretarv of the Inter- national Apple Shippers Association: Rochester, N. Y. Oct. 18—National apple week will be celebrated again this year, beginning with National ap- ple day, Friday, Oct. 31, and extend- ing through to Thursday, Nov. 6, in- cusive. I am enclosing herewith our 1924 pamphlet containing suggestion; for the observance of apple week and also a copy of our 1923 apple booklet. These publications set forth the aims and purposes of apple week, the meth- ods of observance and the accomp- lishments of previous seasons. Apple week serves no special or sel- fish interest; it is designed to ‘enefit in its entirety the apple industry o:° this country and to emphasize the splendid qualities of the king of fruits, in order that the public generaly may be benefited by its use. By stimulating the consumpiion of apples the volume of business done by retail grocers will be increased and the movement cannot help but benefit your industry. The obervance last year was the best ever carried on and the results were most beneficial This year it is hoped to exceed all former efforts. I have taken the liberty of placing your name upon our mailing list to receive MICHIGAN TRADESMAN publications relative to apple week. We would appreciate it very much if you would co-operate with us in this undertaking. I will be glad to give you any further details you may de- sire. R. G. Phillips, Secy. I heartily commend this project to our members and request them to co- operate in making the event a great success. Paul Gezon, Sec’y Retail Grocers and General Merchants Association. —— ~2 2>____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 21—With the opening of the partridge season, the Soo hunters are out in full force and if there are any birds left at the close of the season it will be because they have been overlooked. It is some sight to note the string of autos coming ‘home on a Sunday evening from every country road. Many secure their full allotment, while others of our best hunters come back empty handed. The Kelley Lumber Co., after twenty-six years of successful busines here, has decided to discontinue busi- ness and is offering all of its timber, mill and equipment for sale. The com- pany gave employment to forty men in its local and woods operations. Un- favorable conditions in the industry are given as the chief reason for the decision to terminate the business. We are to have a new cigar factory here in the near future. Charles Doe will be the proprietor. The new prod- uct will consist of two fine blended cigars, La Imperial and Little Com- merce. The brands will be on sale in all of the stores here. The agency for the Star, Durant and Flint cars has been purchased by Jack Sims, manager of the Sims Brothers garage, on Portage avenue, from Richard Jones, formery manager of the Lock City Motor Co. Mr. Sims will consolidate the two businesses under the name of the Jack Sims gar- age. They will carry a complete line of accessories and tires. Mr. Sims has had years of experience as a mechanic. He will continue to supervise the ser- vice room, where service will be given to all makes of cars, as heretofore. The Berry Chemical Co., which some time ago took the Manistique handle factory, has made numerous repairs and improvements and _ will start up again some time this month. Paul Hoholik, of Manistique, has ac- cepted a position as manager of the sales department with the Cloverland Garage and Machine Co. He will have charge of the entire sales depart- ment, including a number of sub agencies which the company has open- ed during the past summer. Mr. Ho- holik’s many years experience as an auto salesman fits ‘him admirably for his new position. B. Chudacoff, who for several years has been conducting a grocery busi- ness at Manistique, has sold out his stock to Mr. Trudeau, who again has entered into the grocery business. Mr. Chudacoff has not as yet decided as to his future movements, but expects to enter into some other line later. R. G. Casemore, who for a number of years conducted a grocery store at Manistique, and was a prominent resi- dent, passed away at his home Friday morning from the effects of a stroke which he suffered about a week ago after attending a masonic function at Newberry. Mr. C-semore was born in Canada Aug. 22 1862, and came to Manistique many years ago. He held several positions of trust in the com- munity and was at the time of his death a member of the board of health. He was highly respected in the com- munity and with his pleasant disposi- tion made many friends. He is ‘sur- vived by the widow, a daughter and one brother. The Riverside Coal ond Produce Co at Manistique, has been re-organized and will hereafter be known as the Manistique Coal and Produce Co. It will be under the management of October 22, 1924 William Strehl, who expects to be ready for business in a short time. The older a man gets the more he values the fact that he wasn’t allowed to have ‘his own way when a boy. W. R. Gillett, who has been super- intendent of the Brown Lumber Cc. plant, at Manistique, since it was erected, has tendered his resignation to take effect next January, when W. W. Parr, president of the company, will take charge himself. More things will come to the man who labors than to the man who sits down and waits. William G. Tapert. —__ +. No Retraction For Colfax Gibbs. Detroit, Oct. 21—The Dearborn In- dependent, recently exploited the Girow case, the Marne farmer who refused to be victimized by the pirat- ical gang employed by Colfax Gibbs in the sale of stock of the Michigan Guaranty Corporation, the Peninsular Fire Insurance Co., the Southern © 1 and Land Co. and the Michigan-Ar- kansas Oil Co. Thereupon Colfax Gibbs, through attorneys who were evidently not aware of the criminal character of their client, wrote Henry ford a letter, demanding a retraction. Instead of complying with the request, Henry set his detective force at work. As the result of their investigations Henry wrote the deluded Chicago at- torneys that he had learned some things about Gibbs which would look exceedingly well in print and that they could proceed with their damage. suit any time they desired. The lizzie maker has now in his possession af- fidavits concerning Gibbs’ career 11 Wisconsin, Iowa and St. Louis which will place that worthy in worse light than his shystering career in Michigan discloses. ——__2>+»___ Lansing—H. S. Larabee succeeds J. W. Mendell in the grocery business at 424 West Willow street. Mr. Lara- bee formerly conducted the Highland Park grocery, Grand Haven. Automatic 4243 HAVE YOU SEEN THE NEW MILO-LEDGER? IT GROWS WITH YOUR BUSINESS Call for One of Our Salesmen Bell Phone Main 2336 The Tisch-Hine Co. OFFICE OUTFITTERS Milo Schuitema, President Pearl Street Near the Bridge i