Mo 15 24 FE PNY CORE RTS FENG SUZ RTEF ERE BCE SPRL GAS) KOE G y , eo Nel 7 hare a AG 2 ae — NE G (S ; CG ey as WS SAG ae eS ene 50 OP re a BONS VN) NG ‘ 1, ON Se SY SS SS be eS We IS ORS xe OS Ak N RK we Bt 2 Aor aS Fs) eS G Bios A Pa D, iF F = Up - b Y Py) + * ) ie OS Be ee ER ae Ne PS) oe ae EN R i SEC (an CW (CMR C 9/caR NE) SS Ve) MeN WN Mae) S if IVER THUAINC TRADE JIVEAILN k es (Tr RN RR ae = (NO = IN eae “# «PUBLISHED WEEKLY 41,/@5 — RADESMAN COMPANY, PUBLISHERSRS xa se = SISO ee OU LEE IIe ZA -ER - Forty-second Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 12, 1924 Number 2147 YW), 2G, IG Ma Ga a ale a i SS os os ia © ee Ox bee JUST THE THINGS 3 e Library St UST a golden sunrise, just a word of cheer, Just a summer shower, just a rainbow clear; Just a crimson sunset, just a purple hill, Just a shaft of moonlight when the world is still. zee ee oe Public Reference Library, Ae ns 7° a0 ; A 28 7 ae 2 Ce Just a little fragrant breeze, just an azure sky; Just the murmur of the sea, just a baby’s cry; Just a nodding flower, just a bird’s sweet lay; Just some one to greet us at the close of day. af ‘ ats PR PS a F aes LEE ec» Just a haunting melody—a half-forgotten song, Just the glad warm sunshine through the whole day long; Just the doing of our bit ever willingly, Just the chance of helping those across the sea. BN a MS PERO Just a friendly handclasp, just a word of love, Just the simple knowledge God is there above; Just an act of kindness, just a sunny smile— These are just the things that make our life worth while. Jane Arden. Ao MaMa ye nd * be ag be nd Sd be ad me Bee eae EM, SE POL 2 RM GN GS x ‘ FEI SR Oe a id” acoso IPVArowax Throughout the summer, most housewives, with commendable thrift and foresight, can or preserve a part of the abundance of fresh fruits and vegetables for use on their tables during the long winter months. This is the time, there- fore, to furnish them with glasses and jars, with sugar and spices and with PAROWAX. She knows that to preserve her fruits and vegetables, she must seal them in their con- tainers with a seal which is airtight. She knows that unless the air is excluded they will ferment and become unfit for use. She knows too, that PAROWAX will seal them tight, keeping aii their goodness and fresh- ness in and keeping air out. The effectiveness with which PAROWAAX seals each container, its cleanliness and purity and the ease with which it is used, makes it ideal for all canning and preserving where jars, glasses or bottles are used for containers. Every dealer should have an adequate supply of PAROWAX on hand throughout the summer. It may be secured promptly from any agent or agency of the Standard Oil Company (INDIANA) 910 S. Michigan Avenue Chicago, Illinois Michigan Branches at Detroit, Grand Rapids and Saginaw SUPPLY THE HOUSEWIVES WITH One of these two color counter display cartons is packed in each case of Parowax. Forty-second Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 12, 1924 Number 2147 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids KE. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Kntered Sept. 23, 18838, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. FUTURE OF THE DIRIGIBLE. Upon the success or failure of the ZR-3 hangs the fate of lighter-than- air craft in general and of rigid air- ships in particular. To the average man all this newspaper talk about this “reparations” airship, this new levia- than of the skies, etc., is, no doubt, Nevertheless, whether he realizes it or not, it is up to him to decide whether the ZR-3 shall be the last of its type to be built during the confusing. lives of this generation and probably the next; or whether it shall be the first of a rapidly multiplying fleet of transcontinental and transoceanic air liners speeding up immeasurably, the world’s traffic and commerce and, in the end, paying for itself over and Oveh again. ‘This sound — far- fetched, exaggerated, but it isn’t. With the ZR-1, known as the Shenandoah, every Zeppelin, since they were first con- structed, has been filled with hydro- gen, a highly inflammable gas but with large lifting capacity and comparative- ly cheap. It can be found in many parts of the world, and hence it was may exception of the used universally to inflate all types of lighter-than-air craft. hydrogen, in one way or another, has been responsible for the majority of trgic accidents which have occurred in the past. What might has been minor mishaps became horrible tragedies by the explosion of the hydrogen. Thus it was that rigid, Italian-built airship Roma, pur- chased by the United States, struck a highly charged electric wire, the hy- exploded and the ship was destroyed with heavy loss of life; when the English-built airship, ZR-2, destined for the United States, buckled over Hull, England, the loss of life would have been small had not the hydrogen ignited; had the French air ship Dixmude been inflated with the non-inflammable substitute for hydro- ven that the United States now pos- sesses in large quantities, she would not have exploded over the Mediter- Now this gas, when the semi- drogen ranean with the loss of her entire crew. These tragedies, one after the other, have aroused a world-wide distrust of airships which has been only partly allayed by the recent performance of the helium-filled Shenandoah she was torn from her mooring mast when last January and the successful com- pletion of the flight of the ZR-3 from Germany. Now discuss helium we are discussing the single factor that promises to save lighter-than-air craft from falling into public disfavor and non-support. Helium is an absolutely non-inflammable gas lacking only 8 per cent. of the lifting capacity of hy- when we drogen and a bit more expensive. Therefore it is an excellent substitute. What makes helium doubly interesting to the American people is the fact that the United States has a monopoly on it. This country holds within the hol- low of its hand the fate of airship con- struction and transportation all over the world. The ZR-3 is primarily an experi- mental, commercial air liner, but the tests will not be fair until the ZR-3 has been inflated with helium instead of the hydrogen she used in crossing the Atlantic. Although her cruising radius was determined by the number of her gas cells when filled with hy- drogen, the American people are re- luctant to see their airships filled with anything but the slightly heavier and absolutely safer helium—and the pit- iable part of it is that this wealthy, country produced helium to fill her only rigid airships. One must be deflated before the other can be filled. powerful hasn’t enough two Meanwhile the American people will act as judges for the world. If they put the stamp of their approval on the periormances as evidence of their satis- faction with the airships, commercial airliner companies will form and fune- tion and possibly the Government will begin a program of construction; and foreign countries, for and commercial reasons, will do the same. military Coolidge sent his felicitations to a spry matron of ninety-eight in Massa- chusetts who had registered and voted last Tuesday. Word from Iowa of a soldier who at eighty-seven, though stricken with paralysis and blindness, had the will to live until he deposited his ballot. Such examples— not exceptional but fairly numerous— are an object lesson to the callous in- difference of those who can plead no excuse of years or infirmities to keep them from the first and the clearest duty of a citizen. It is not for any man of voting age to define himself as a patriotic American until he has ex- ercised that privilege of the franchise which is the consummation of his citizenship. comes IMPROVED CONDITIONS. Now that the elections are over, the the usual professions have come about the effect of the results on The statements given out merely re flect giving them, all of whom happen to business. the political viewpoint of those be of the dominant party. So far as mercantile business is concerned, it is difficult to see how it could be atfected That ts de pendent on retail sales, which, in turn, by the political situation. are influenced by economic considera- tions and, to a very great extent, by the weather. No man waits for the decision of an election before buying an overcoat, underwear or a pair of shoes, nor does any woman linger in her purchases of similar feminine garb until she learns who is to be the next of the United States. But let the thermometer get near the freez- Northerly winds President ing point and sharp blow and there is at once a scurrying around for seasonable goods. The pur chase of household necessaries and ar ticles of adornment, whether of the person or of the home, of automobiles and radio outfits, is, in like wise, with out relation to the success of any par ticular political organization. The pre text to the contrary is usually aban doned after election day, and this has now happened. Indirectly, the cessa tion of political talk may divert the minds of many toward taking an in that 1s about as near as the political situation can affect the course of shopping. terest in personal needs, but While economic conditions continue to improve in most directions, there are still some soft spots. A large pur- chasing power is assured because of the abundance of the crops and_ the generally high prices they are bring- ing. In the labor field unemployment with the possible excep The out remains is not great, tion of certain textile lines. construction In the trading field there yet appear some disquieting signs, one look in very promising. of them being the number of business failures. Last month, for example, these were nearly 1,700 in with liabilities of over $36,000,000. This exceeded the September total by al most 300 failures and by about $2,- 000,000 in liabilities. The October list little that of the corresponding year and number, was a larger than month last bigger than any since last May. Tak ing the first ten months of this year, the failures 1,800 than in the same period of 1923, and the liabilities about $30,000,000 greater. It may be that the large number of failures has something to do with the spirit of caution that is shown in com- primary were nearly more mitments, especially in the markets. to order much in advance of immedi There still is no disposition ate needs, and this policy is apt to govern for some time to come. Even the prospect of a rising market for some articles, such as woolens, has had little effect in altering the policy. Cet tain exceptions, however, occur which are hardly more than enough to prove sales at retatl the general rule. The of rugs and carpets have been on so large a scale as to warrant the expecta tion of good initial business. There comes a time in the life of every man, if he lives beyond the scriptural limitation of three score and ten, when he ceases to fune- old-time activity. No matter how keen he vears tion with the may have been in his earlier vears or how dominant he may have been in his social and busi ness relations, his mind ceases to work with the same degree of vigor and eagerness it did in the days of his youth and middle age. This condition naturally makes him an easy prey for the sharks who lie in wait for the time when they can ply their nefar- ious art with the greatest degree of profit to themselves and the loss and disappointment to others. A greatest fortunate feature of this that of life not realize situation is who approach the end persons under these circumstances do that thev have ceased to function with the effectiveness and ac complishment ¢ f early days and go blind infatua tion that the vears have br to their graves with the ught added brilliance and wisdom, instead of dim- ness of vision and alertness of discern ment. Independence and = prosperity have had a curious effect upon the poetical While under the control of the British, Ireland was full of poets. And the effort of an genius of the Trish. cood poets, too But Irish new spaper to obtain an anthem for the Free State has resulted in a crop of verses that shocked the judges. The verdict of the judges was that not one of the many contributions received was worth any part of a guinea. Phe ‘tudges have sunegested a new trial and urged the aspiring poets to study the an’hems eof other countries before sending in thetr verses. But -that 1s hardly the way to create a stirring anthem. All the moving anthems of other countries have come out of times of stress. The experience of the Irish them cannot be produced in times of } indica’es that a renal soul-stirring an great ease and comfort. It takes some thing more than a rhyming dictionary and fifty guineas to move a poet t produce verses that will stand the te of time. eect ameani a: The idea that anyone has c ty afire in order to be patri drunk in order to celebrate Christ's b rthday is passing. It is easier to find fault in a board- ing house than it is to find a meal. 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. In our issue of June 25 we made brief reference to the New York Bank- ers, Inc., which began operation Dec. 15, 1922, as a commercial financing institution. Subsequent leads the writer to believe that the organization is apparently conducted on a substantial basis. The resources have steadily increased to $485,371.96. Seven consecutive dividends have been paid on the preferred stock and a sur- plus has accrued. A representative of the states that the company was incorpor- ated in New York on August 27, 1922. Authorized $1,000,000 8 per cent. cumulative preferred stock, pir value $100, and 10,000 shares of common stock, no par value. The fiscal agents (McIntire & Company, 342 Madison avenue) is to market the entire issue in units of two preferred $230 unit. They get 10 per cent. commission on the first $300,000 of preferred stock sold; 5 per cent. on the next $100,000 and no commission on the remaining $600,000. states that the with the fiscal agent provides that if the fiscal agent raises the selling price to the public, the increase, or “prem- ium,” is to go to the fiscal agent. This explains the small average commis- sion stipulated. The company states that there is a trusteeship of 51 per cent. of the common stock between Gunther, president of the subject com- pany, and McIntire & Company. This trusteeship is to continue until 1927 when the stock can be sold at what- ever market price the fiscal agent sets for it, the latter getting the “prem- jum.” It is further stated that the presi- dent-of the company receives a salary of $5,000 and the treasurer $4,000; that no other salaries are paid, and that for each unit of stock held by the of- company capitalization, and one common at per However, the arrangement company present ficers and directors, $225 was paid in- to,the treasury of the company. The directors are to get 5 per cent. of the net earnings of the company as their The does a commercial paper discounting and trade acceptance business. The com- pany states that business was actively begun on Dec. 16, 1922, and the first dividend paid on April 1, 1923. About $200,000 par value of preferred stock has been sold to date. Organization expenses have been about $14,000. Thg eross business to date has amounted to approximately $150,000 with earn- ings of about $13,000 to $14,000. The company is authorized to issue deben- ture bonds to the total of $10,000,000, but states that these bonds will not be issued for some time to come. compensation. company The Federal Trade Commission has issued three separate complaints in which the respondents are charged with using unfair methods of compe- tition in the retailing of furniture. The first is directed to Jacques E. Greenberger and Carrie Greenberger, ‘trading as the Big G Furniture Works, of 203 E. 76th street, New York City. investigation MICHIGAN TRADESMAN The second is directed to Louis W. Meyer, trading as the Grand Rapids Furniture Sales Co., and the Western Furniture Manufacturers’ Exposition, Inc., of 225 Lexington avenue, New York City. The third complaint is directed to Jacques E. Greenberger, Ernst Greenberger, and Norman J. Greenberger, styling themselves the Grand Rapids Furniture Manufactur- ers’ Warehouse Association, and the Grand Rapids Furniture Manufactur- ers Association, Inc., of 141 West 17th street, New York City. In the three complaints the respond- ents are separately charged with mis- leading the public into the mistaken belief that they are either manufactur- ers of furniture sold by them or direct agents or representatives of such man- ufacturers. The complaint alleges that the misrepresentations used by respondents are accomplished by the use of slogans on signs and in adver- tisements to the effect that purchasers buying from respondents are dealing direct from the manufacturer to the consumer, and are thereby saving the middlemen’s profits. This, the com- plaint states, is not true, as it is al- leged none of the respondents either owns or operates a factory wherein furniture is manufactured. Additional allegations are charged in the Western Furniture Manufactur- ers’ Exposition and the Grand Rapids Furniture Manufacturers’ Association, to the effect that the respondents cause erroneous impressions in the minds of prospective buyers concerning the place of origin of the manufacture of certain furniture sold by them. The complaints in these two instances al- lege that by the use of advertising material and in one instance the com- pany’s trade name, that prospective purchasers are misled into the erron- eous belief that furniture sold by these two companies is made in Grand Rap- citation states, the furniture sold by respond- ents is for the most part made at points other than the city of Grand Rapids, and by manufacturers not con- nected with the furniture industry of that city. Under the ids, Michigan, whereas, the law whenever the com- mission has reason to believe that an unfair method of competition has been used against the public interest it shall complaint. However, the question whether or not such method issue its has been used is not passed upon by the Commission finally unti] after re- have had thirty days in answer and the issue has spondents which to been tried. Complaints have recently come to this department regarding Kenneth Hackley, who claims to be conducting a glove factory at Earl Park, Ind, He claims to cut out the gloves and ship the material to 4,000 different people to be made up and returned to him for disposal. Pending the receipt of definite information this matter, delay is advised in closing any deal with this concern, White Pigeon, Nov. 10—Will you please give me information about the Nile Art Co., of Ft. Wayne, Ind.? The advertisement of this company was in the Home Folks magazine promising to give pay for work (such as lamp shades and pillow tops) done at home. Their proposition seems square enough and if you could give me any information concerning this company I would be very eae Practically all of the work-at-home schemes seem fair until you part with your money and then it is another story. We repeat that nearly all of the work-at-home propositions asking for money in advance on any pretext are fakes and frauds. The mails are filled with these petty swindles at this season, preying upon the laudable am- bition of good women to earn money in their spare time. Mendon, Nov. 11—Will you let me know whether you are making any headway with my complaint against the Associated Tire Stores Corp.? sent you a statement from the com- pany I bought my car from stating my wheels were not out of alignment as they thought. HY. Notwithstanding the testimony of the disinterested automobile dealer the Associated Tire Stores Corp, insists that the worn tire shows the wheel was out of alignment which, however, the tire concern failed to mention in its first letter to the customer when he asked for adjustment. “Wheel out of alignment” is quite the stock excuse of automobile tire concerns when ask- ed to make good their guarantee. The tire only gave 2,000 miles service out of the 10,000 guaranteed. We express no opinion as to the merits of this particular case, but state the facts as they appear in the record. This is the story of a fraud per- petrated by two alleged music con- cerns of Celina, Ohio, upon a Penn- sylvania grocer, Leon J. Carlin, of Southampton, Pa. Mr. Carlin man- aged to escape, but there is no doubt that the same fraud has been practiced upon many other grocers and general merchants and undoubtedly will be again. The expose which is here made may therefore be of some public ser- vice. The main agent in the perpetration of the fraud referred to is a concern calling itself the Century Radio Co. and its ostensible headquarters are at Celina, Ohio. An agent of this con- cern who represented himself as P. J. Stephens, secretary of the Century Radio Co., called upon Mr. Carlin with a very alluring proposition. He repre- sented that he wanted to place in Car- lin's store three cabinet radio sets, the wholesale price of which was $231.25 each. If by reason of standing there and being demonstrated any sales were made, Carlin was to deduct his profit and remit the proceeds to the Century Radio Co. Carlin is an intelligent man and insisted upon being shown in the contract which Stephens asked him to sign, some language which specifically supported the representations made by Stephens. Whereupon Stephens point- ed to paragraph 1 of a very closely printed contract reading as follows: The Century Radio Co. agrees to furnish me for one year (as ordered from time to time as provided for here- in), Century Parlor Grand, four-tube cabinet radio sets (mahogany finish), including one panel with one step of radio frequency, one detector and two steps of radio amplification, loud November 12, 1924 speaker and horn, at $231.25 each, and does further agree to ship me at their earliest convenience the following goods upon the following terms and conditions, to wit: Three sample Cen- tury parlor grand radio sets of $231.25 value, free from any delivery charges thereon, which I hereby agree to store and display in a suitable place and manner in my store. : a While this paragraph did not specifi- cally say what Stephens had said, its inferential meaning was the same and Stephens was quite emphatic that un- der that paragraph the whole transac- tion was simply one of consignment. Carlin was also convinced and signed the contract. He did not note before he signed it that down close to the end was paragraph 6, as follows: I agree to acknowledge the receipt of delivery to me of three sample cabinet parlor grand radio sets a om the Century Radio Co., for which I agree to pay as sold to me for cash. The Century Radio Co. or order and for value received the sum of $693.75 on demand. : In due time the three radio sets were delivered and placed by Carlin in his store, according to arrangement. A Bigger Volume— Greater Turnover All you subtract from overhead adds just that much to profit. You can decrease your overhead by increasing sales volume — selling nationally ad- vertised quality brands for which there is a recog- nized demand. Carnation Milk is one of these. It is increasing profits regularly for thou- sands of grocers. Its quality holds customers. Carnation Milk Products Co. 1133 Carnation Bldg. Oconomowoc, Wis. ation Milk "From Contented Cows” You can dilute the double-rich contents of this can until the quart bottle over- flows with pure milk SKILLFULLY MADE BROOMS PARLOR WAREHOUSE WHISK TOY Quality—Prices—Service— Excellent, Attractive, Unexcelled MICHIGAN EMPLOYMENT INSTITUTION FOR THE BLIND Saginaw, Mich. A a - - . @8 \ en er AA F » ‘ ty 1 ~ > 4 \4 . . i ” ? t 4 e ” r 7 f 5 » ~ a r ‘ wi ~ t 7 iY a 1 | ° \ > i vw * ‘ss 4 > ” he o i Bd 4 + y 1 « . 4 ~ i 4S . tw ~ t a + ~~ Ny : « i . t 4 e ” r 7 f 5 » ~ eu r . r ‘ wi ~ y 7 iY (a 1 | ° q . i we * ‘ss 4 el he o i Bd 4 + y 1 « * 4 s i 4S . tw ~ Ly e + November 12, 1924 MICHIGAN TRADESMAN 3 few days later another man, represent- ing himself as L. W. Watson, also of the Century Radio Co., called on Car- lin with a bill for $693.75. Carlin ob- jected, claiming to owe nothing and went over all the previous transaction with Stephens. Watson pretended to be very much shocked over the duplic- ity of the other representative of the Century Radio Co. and promised to look the matter up. pointed to paragraph 6, reproduced above, and finally convinced Carlin that he owed the money. Carlin was not prepared to pay it at once, and Watson made the soothing suggestion that he could pay part of it by check and the balance by promissory notes. Carlin accordingly gave him a check for $183.75 and two notes for $250 each. Watson then departed to cash the check, but inside of five minutes Car- lin awoke to the fact that he had been swindled and immediately called up his bank and gave notice to stop pay- ment on this check. He then sat down to await for developments. Develop- ments came quite rapidly. The Cen- tury Radio Co. immediately endorsed the check and the two notes over to another concern calling itself the “Harponola Co.,” also of Celina, Ohio, and the Harponola Co. presented the notes and check for paymeant, which was refused by Carlin. Thereupon the Harponola Co. placed the papers in the hands of a very reputable firm of attorneys, with instructions to issue a writ at once against Carlin. Carlin also consulted an attorney, who after examining the matter, de- cided that since the papers had been Meanwhile he endorsed over to a third party, pre- sumably for value received, Carlin would have to pay, because under that principle of negotiable instrument law a defense that would have been valid against the original payee of the notes could not be raised against a third party holder. He accordingly advised Carlin to pay the $693.75. Carlin was not satisfied and took the matter to another attorney who had more know- ledge of the ways in which these fraudulent schemes worked. This at- torney began an_ investigation and found first, undoubted fraud in the original negotiation of the contract. He found next that Watson in an un- guarded moment had stated to Carlin, probably with no idea of its legal sig- nificance, that he had been for nine years an employe of the Harponola Co. The most significant discovery was made when a report on the two con- cerns was obtained from a commercial agency. The agency was not able to find any trace of the Century Radio Co., but did find the Harponola Co. and reported that it was owned by three men, Edward Brandts, Theodore Brandts and H. J. Beams, and that they sold talking machines and radios. An examination of the notes and check which had been given to the Century Radio Co. showed that they had all been endorsed by H. J. Beams, of the Century Radio Co., who had al- so signed certain letters on behalf of the Harponola Co. Since this was the same Beams who appeared in the com- mercial agency report as one of the owners of the Harponola Co., the fact was established that the two concerns were one and the same, that the Cen- tury Radio Co. was apparently simply a name coined by the Harponola Co. for the purpose of taking fraudulent advantage of the above-mentioned principle of negotiable instruments law, and that the Harponola Co. was not a third party holder who could claim the protection of that principle of law, but simply one and the same with the Century Radio Co. and open to the same defense which Carlin could have made had the papers been retain- ed by the Century Radio Co. As the attorneys who were press- ing Carlin on behalf of the Harponola Co. were reputable and honest, all of the above facts were laid before them and the suggestion was made that the claim was not such that a firm of that standing would want to be associated with. The attorneys agreed with this and returned the claim as fraudulent. Carlin was then instructed by his at- torney to return the three radios, pre- paying the expressage. This was done. Next a registered letter was sent to the Harponola Co. reciting the evidence which had been gathered and threaten- ing criminal proceedings both under Federal and Ohio State law in case any further effort was made to press the collection of the Carlin check and the notes. The final development was the receipt of a letter from the Harponola outfit agreeing to settle the matter by accepting the return of three radios, upon the receipt of which they would return the check and notes. There is no doubt that this same out- fit and other similar outfits have vic- timized thousands of retail merchants United States. These schemes are all worked in the same way; that is, the victim is induced by fraud to sign some negotiable instru- ments, usually promissory notes, which all over the are immediately endorsed to an appar- ent third party innocent holder, who if he really is a third party innocent holder can collect the notes from the victim without regard to the defense which the would have had against the original payee. There is reason to believe that in ninety-nine cases out of a hundred the alleged third party innocent holder who gets these notes is in no sense innocent, and in no real sense a third party, but is really the first party trading under an- other name. It is always very difficult to prove this or even to find it out in the be- ginning, but the success that has been had in the Carlin case shows what can be done by an facts. victim investigation of the —_—_.-2.-.————— Wild Turkeys Use Indian Methods To Charm Snakes. New York, Nov. 10—A flock of wild turkeys encountering a snake behave in the most extraordinary manner. At the sight of the snake, the birds will begin to dance slowly around it. As the turkeys dance they lower their wings, raise and spread their tails and utter a continuous querulous call. Single birds will sometimes break from the revolving circle to make frantic dashes at the snake. For an hour or more the dervish-like perform- ance will continue, and if the snake is not too formidable the flock will prob- able kill it. Otherwise, they will leave dazed and deafened by their conduct and noise. Barney Langeler has worked In this Institution continu. ously for fifty years. Barney Says — By Golly, every load that goes out of the warehouse has such a lot of QUAKER GOODS on it that I guess now most of the retailers appreciate the kind of goods we are putting intoour QUAKER packages. WoRDEN KALAMAZOO—LANSING—BATTLE CREEK THE PROMPT SHIPPERS (GROCER COMPANY GRAND RAPIDS MICHIGAN TRADESMAN 4 UW fen \ iT} y = \ utteke Ci hy | ees I, BAS reas a fe ql Be Ze N —— ——_—_F*f aes = \\ WSortH#e BUSINESS WO 7g & HU ATK a eT /) ae STN oe Ly Np Se ee oe iF Movement of Merchants. Maple Rapids—S. P. Horr has open- ed his new dry goods and grocery store. LeRoy—T. F. Shelander succeeds Gustafsen & Shelander in general trade. Quincy—A. T. Mallory is redecor- ating the interior of his drug store and installing new fixtures. Laingsburg — Myron Hoard has opened a confectionery and tobacco store, also a lunch counter. Lansing—-The Lansing Lumber Co, is building an addition to its plant, also a modern office building. Traverse City-—-L. G. Ball has pur- chased the fruit and confectionery stock of Peter Menagari, 149 East Front street. Marion—Albert Kuipers has sold his general stock to John Ouiwnga, who will continue the business at the same location. Kalamazoo—Ernest Trafford, who recently sold his coffee shop on Ex- change Place, has opened a_ similar place on North Church street. Lansing—The F. J. Blanding Co., 300-306 East Michigan street, autos, parts, etc., has increased its capital stock from $40,000 to $100,000. Lansing—Fields & Smith have opened a modern drug store in the Cavanough building, Pine and Maple streets, under the management of H. A. Fields. Iron Mountain—John E. Murphy, who conducts a hotel at Escanaba, has purchased the Blue Bird cafe, on Stephenson avenue and will conduct it under the same style. Lansing—Maurice L. Klein has severed his connection with the Union Co. clothing store and assumed the management of the Butler Co. store, 209 South Washington avenue. Lansing—Henry J. Fried, who has been conducting stores in the Union -Co’s chain of 118 retail stores for the past six vears, has assumed the man- agement of the local store, 105 South Washington avenue. Muskegon Heights—The Broadway Oil Co., Broadway & Sixth street, has been incorporated with an authorized capital stock of $15,000, all of which has been subscribed, $4,823.02 paid in in cash and $4,990.48 in property. Plainwell—Business houses were closed in Plainwell Monday during the burial services for Miss Lou Hitch- cock, daughter of John Hitchcock, well-known merchant. Miss Hitch- ‘cock died in Minneapolis from small- “pox. Detroit—Sutherland & Co., 1809 West Jefferson avenue. has been in- corporated to deal in fruits, produce, vegetables, etc. with an authorized capital stock of $30,000, $3,000 of which has been subscribed and paid in in cash. Detroit—The Queen Quality Linen Supply, 658 Elizabeth street, West, has been incorporated with an author- ized capital stock of $5,000, all of which has been subscribed and paid in, $2,750 in cash and $2,250 in prop- erty. Detroit—The Hackett & Ebert Coal Co., 2700 West Warren street, has been incorporated to deal in fuel of all kinds at wholesale and retail, with an authorized capital stock of $25,000, $8,000 of which has been subscribed and paid in in cash. Port Hope—Albert Kriewall, for the past twelve years connected with Engle & Smith, hardware dealers, has severed his connection and purchased the William Esler hardware stock and store fixtures and will continue the business under his own name. Detroit—The M. M. Gantz Co., 1323 Division street, has been incorporated to deal in canned goods, groceries, etc., at wholesale, with an authorized cap- ital stock of $10,000, of which amount $5,500 has been subscribed and paid in, $3,000 in cash and $2,500 in prop- erty. Detroit—Reynolds Brake Corpora- tion, with business offices at 906 Dime Bank building, has been incorporated with an authorized capital stock of $75,000 preferred and 10,000 shares at $1 per share, all of which has been subscribed, $1,000 paid in in cash and $84,000 in property. Detroit—The Milk Plant System, 2016 Atkinson avenue, has been incor- porated with an authorized capital stock of $15,000 preferred and 1,500 shares at $1 per share, of which amount $7,000 and 1,100 shares has been subscribed, $3,000 paid in in cash and $750 in property. St. Johns—J. G. Mathews has re- signed his position as manager of the Ovid Creamery Co. plant and leased a huilding here which he is remodel- ing into a modern butter and cheese plant. Butter and soft fancy cheese will be made and eggs, milk and cream purchased and sold. Detroit—The Fishermen’s Co-Oper- ative Sales & Cold Storage Co., 1337- 39 Winder street, has been incorpor- ated to conduct a wholesale and retail fish and oyster business, with an au- thorized capital stock of $100,000, $75,- 000 of which has been subscribed and paid in in property. Jackson—The Reid & Carlton Co., 132-36 West Pearl street, implements, seed, vehicles, has merged its business into a stock company under the same style with an authorized capital stock of $20,000, all of which has been sub- scribed and paid in, $5,000 in cash and $15,000 in property. Detroit—The Superior Forging Co., with business offices at 260 Penobscot building, has been incorporated with an authorized capital stock of $500,000 preferred and 30,000 shares at $1 per share, of which amount $139,300 and 10 shares has been subscribed and $14,010 paid in in cash. Detroit—The Steeldraulic Brake Manufacturing Co., with business of- fices at 1530 First National Bank building, has been incorporated with an authorized capital stock of $150,- 000 common and $100,000 preferred, $100,000 of which has been subscribed and paid in in property. Marquette—W. C. Koepp, 213 West Ridge street, autos, trucks, parts, sup- plies, accessories, gasoline, greases, etc., has merged his business into a stock company under the style of the Koepp Motor Car Co., with an author- ized capital stock of $10,000, $1,000 of which has been subscribed and paid in in cash. Jackson—The Aero Oil Co. 121 West Cortland street, has been incor- porated to conduct a wholesale and retail business in oils, greases, gaso- line, petroleum products, etc., with an authorized capital stock of $15,000 preferred and 20,000 shares at $1 per share, of which amount 15,000 shares has been subscribed and $15,000 paid in in cash. Lansing—Evidence that a fire which destroyed the home of Joe Kotek, gro- cer at 936 East Franklin avenue, was of incendiary origin, is being investi- gated by police. The fire, which start- ed about midnight, gained headway so rapidly that the eight children of the family were roused from their beds and rushed to the street in their night clothes with difficulty. Investigators found a gallon gasoline measure in the ruins of the house which led to the theory that the fire might have been caused by a firebug. Numerous other smaller fires of undetermined origin in the city during the last month have lent color to the belief that some of the blazes may have been set. Manufacturing Matters. Allegan—Sign Arts, Inc., has been incorporated to manufacture and sell at wholesale and retail, signs made of metal, wood, cloth glass and paper, with an authorized capital stock of $100,000, $55,000 of which has been subscribed and paid in in cash. Ann Arbor—The Cook Spring Co. has merged its business into a stock company under the style of the Cook Spring Co. of Michigan, with an auth- orized capital stock of $50.000 com- mon and $50,000. preferred, $1,200 of which has been subscribed and paid in in cash. Detroit—The Michigan Replacement Parts Corporation, 1330 Majestic building, has been incorporated with an authorized capital stock of $65,000 preferred and 35,000 shares at $1 per share, of which amount 20,000 shares has been subscribed and paid in, $15,- 000 in cash and $5,000 in property. Netroit—G. H. Sherman, M.D., Inc., 1‘400 East Jefferson avenue, manufac- turer of pharmaceutical and biological November 12, 1924 products, vaccines, etc., has merged its business into a stock company un- der the same style with an authorized capital stock of $100,000, all of which has been subscribed and paid in, $1,200 in cash and $98,800 in property. Detroit—The Federal Cooperage Co, has merged its business into a stock company under the style of the Fed- eral Cooperage Corporation, 2583 Beaufiat avenue, with an authorized * capital stock of $200,000 preferred and 8.000 shares at $1 per share, of which amount $25,000 and 8,000 shares has been subscribed, $16,025 paid in in cash and $8,000 in property. —__eos——_ Wheat in Strong Position. Written for the Tradesman. Estimates of the world wheat crop were not changed materially durtn:: October. In other words, the world crop in 1923 equalled 3,413,000,009 bushels; in 1924, 3,045,000,000 bushels. a shortage this year compared with last of 368,000,000 bushels, which 15 practically in line with earlier esti- mates. Liverpool cables have advanced ma- terially, as well as Winnipeg prices. The United States crop is on an ex- portable basis; in fact, the price of our wheat is under the quotations named by some of the other export countries, which leaves room for ad- ditional advances in our domestic mar- ket. There is no gainsaying the fact that wheat is in a particularly strong posi- tion and in all probability it will go somewhat higher between now and the first of March. December wheat opened this morn- ing at $1.51@1.50, an advance of IIc per bushel in about a week, and real'y believe flour should be purchased 1) good quantity, or in sufficient quantity at least to cover requirements for six‘’ days, on any material recessions i price from the above basis. Lloyd E. Smith. 2.2 > -Hides, Pelts and Furs. Green No. to 09 Green, No. 2 —----------------------- 08 Cured, No. 1 ------------------------ 10 Cured, No. 2 2 09 Calfskin, Green, No. 1 —-------------- 15 Calfskin, Green, No. 2 ~------------- 13% Calfskin, Cured, No. 1 ~------------- 16 . Calfskin, Cured, No. 2 —__--________ 14% Horse, No. 1 _----------------------- 3 50 Horse, NO: 2. 2-2-2 s 2 50 Peits. Old Wool 2. 1 00@2 50 Lambs ------------------------ 1 00@2 09 Shearines 9 0 50@1 00 Tallow. Prime 26 07 INO 2 06 No 2 05 Wool Unwashed, medium -—--------------- @40 Unwashed, rejects ----------------- @30 Unwashed, fine -------------------- @40 Furs. Skunk, Black —_-------------------- 1 75 Skunk, Short ----------------------- 1 25 Skank. Narrow .---.. 2 2- T5 Skank, iroaqd) 2.2.2 35 Muskrats, Ball... 75 Muskrats: Kitts 2-9 2 10 Raccoon, Large .__.______-__-=---_-- 3 00 Raccoon, Medium ------------ Raccoon, Small ------------ Mink, Large —...-_._-_-_ _ 6 50 Mink, Medium --------- 4 50 Mink, Small 2). i 800 —_~2+22_ Don’t Jet the old stuff accumulate in the store, whether it is fixtures, equipment or merchandise. Sell it. Get something for it if you can, but anyway get rid of it. — Society people ‘make as much fuss getting married as theatrical people do in getting divorced. See fa a a a 7 =~ November 12, 1924 MICHIGAN TRADESMAN 5 Essential Features of the Grocery any concessions. Maine sardines are Review of the Produce Market. Geese La Staples firm at quotations and the prospective Apples—Wealthy, Wolf River, Alex- Veal—Loeal dealers pay as follows: Sugar—Local jobbers hold cane advance to-day created some addition- ander, Maiden Blush and Baldwins Fancy White Meated ........ lée granulated at 8.10c and’ beet granu- al buying during the course of last command $1@1.50 per bu. Good 220. i Be lated at 734¢. week. Factories have closed for the Bananas—9@9'%c per Ib. 60-70 fay... ween) ee Tea—Sales are said to be increasing season and with concentrated selling Bagas—Canadian, $1.50 per 100 Ibs. Poor a) in volume, the high price of coffee being a possible reason inasmuch as the tendency with many is to substi- tute a lower priced beverage for that hailing from Brazil. Coffee—The Brazilian situation is looked upon as being strong, daily receipts being under full control of the Sao Paulo government, with Brazilian shippers advancing cost and freight prices. Mail advices report the future Santos crop much reduced, perhaps as much as 40 per cent., with gossip that the present crop will fall below early estimates. Demand for spot coffee is good at unchanged prices. There is a considerable decrease in the total receipts of coffee from Central Amer- ica. This decrease may be attributed to the fact that a greater percentage of the 1923-24 crop was shipped to European markets, where, it is stated, better prices were obtained than in the United States. Apparently the United States is maintaining its posi- tion in the Costa Rican market, im- ports from that country showing a slight increase in 1924. Canned Fruits—First hand offerings of California fruits are very scarce. Much of the business passing on the Coast is from second hands and buyers are being forced to accept the ideas of sellers. Peaches and pears are being sought more than other varie- ties, but there is a very fair call for apricots, cherries and berries. Pine- apple is steady, but not very active on the spot. Later wants are not being extensively covered. Apples are well maintained at the source. Canned Vegetables—Some tomato canners. who have a surplus and for some reason want to move a portion of their unsold stocks are meeting competition. That has brought about the lower range.- The majority of can- ners are holding firm and hold to the opinion that their tomatoes will bring more money a little later on when these surplus stocks are out of the road. This idea is so general that there is no rush to unload. There are few first hand offerings on the Coast. Corn also is mostly a resale proposi- tion. Canners are either out of all grades of No. 2s or are asking more than buyers have to pay to second hands. The latter, who bought early, are able to make a handsome profit which some of them are taking. The corn market, however, is light and is in line for further advances since the distributing trade here is understock- ed and will undoubtedly have to re- enter the market later on and cover, no matter what quotations are then prevailing. There is a very healthy interest in peas for the season, which is never a very important time of the year for adding to stocks. Canned Fish—Salmon drags as to future outlets, as dealers are not cov- ering. There is a fair transient trade for reds and pinks, but nothing much is taken for later account. However, packers on the Coast refuse to make the situation from a packers’ stand- point is better. Crab meat and lob- ster are dull. Fancy shrimp is almost unobtainable and is tending higher. Choice and standards are being taken more freely as a substitute. Dried Fruits—The confirmation of purchases of new or 1924 crop of rai- sins by buyers is said to be general, and in order to get supplies quickly it is reported that wholesale buyers are buying freely. The sale of the few kinds of the 1923 crop still remaining, at lower prices than the new crop, is said to be satisfactory. An independ- ent packer of raisins has announced prices lower by 10 to 15 per cent. than the association prices, which they ask for their Sunmaid or advertised brand. But the buying is principally from the association, as its brand is wanted by the retail trade and the brands of the independents or scalpers of the mar- ket are unknown, while their qualities are said to generally leave something to be desired. The prune market is featureless. The spot market has not sagged, but the demand is indifferent. The remainder of the dried fruit line is also of little consequence. The un- sold tonnages of peaches and apricots are not sufficient for free offerings from the source and the high range has prevented much trading at a per- iod when neither peaches nor apricots are active in the consuming field. Cur- rants are steady, but quiet. The un- favorable weather for the sale of dried fruits in the central West, which has lasted for about four weeks has chang- ed and a cold wave or spell has ar- rived, with snow in several states. The demand for dried fruits is therefore expected to improve and distribution to become more active. Nuts—The nearer the peak of the nut consuming period approaches the less it appears there will be any cheap offerings of unshelled or shelled nuts since the market continues its upward course. Importers bought foreign nuts sparingly this season and because of the nearness of the holiday outlets, it does not allow time for additional pur- chases abroad to make up some of the shortages which now exist in unshelled nuts. It is impossible to cover in domestic producing sections as Cali- fornia had light crops of walnuts and almonds. Instead of a surplus and subsequent offerings, packers on the Coast are making short deliveries, In- terior cities which usually use domes- tic nuts exclusively are buying foreign almonds and walnuts in New York. An even greater stringency in filberts exists. Brazils are popular because they are one of the cheapest nuts on the market. Pecans are moving from the South where the crop yield is even more disappointing than anticipated. Pistachios and pignolias are in line with other nuts. —__----2-. Too much matter in too little space is poor advertising. Too little matter in too much space is money wasted. Beans—Michigan jobbers are quot- ing as follows: CPP Pea 2 CAS Brown Swede ot 6.25 Dark Red Kidney _.__.________- 9.50 Eight Red Kidney ..__.-.-..__- 9.25 Butter—The market is about the same as a week ago. Local jobbers hold fresh creamery at 39c and June packed at 36c, prints 40c. They pay 22c for packing stock. California Fruits — Bartlett pears $4.75@5 per box for either 135 or 150; Emperor grapes, $2.75 per crate; Giant plums, $2.75 for 4 basket crate; Honey Dew melons, $3 per crate of either 6 or 8. Celery — Commands bunch. Cauliflower—$1.50 per doz. heads. Cranberries—Late Howes are selling at $6.75 per % bbl. Cucumbers—lIllinois hot house com- mand $2.75 for fancy and $2.25 for choice. Eggs—Local strictly fresh. 40@50c_ per jobbers pay 50c_ for They resell as follows: Fresh, candied) =. == Ce MO 40c Me 36¢ @ineeks 0 t 30¢ Egg Plant—$1.25 per doz. Garlic—35c per string for Italian. Green Onions—Home now in market command 25c for Ever- greens and 40c for Silverskins. Honey—25c for comb, 25¢ for strained. Lemons—Quotations are now as fol- lows: grown are S00 Sunkist 0 $9.00 300 Red Bal go 8.50 360 Red Ballo... 8.50 Lettuce—In good demand on the following basis: ‘ California Iceberg, per crate __--$5.50 Hot house, leaf, per bu. -------- 1.50 Onions—Spanish, $2.50 for 72s and 50s: Michigan, $1.50 per 100 Ibs. Oranges—Fancy Sunkist are now on the following basis: Valencias 100 ana 176.02 $8.50 0 8.50 17 ee 8.50 216 he 8.50 ee 7.75 00 6.50 Red Ball, 50c lower. Pears—Bartlett command $2.25 per bu.; Anjous and Clapp’s Favorite, $1.50; Keefer, $1.25. Radishes—50c per doz. bunches for hot house. Spinach—$1 per bu, for grown. Squash—Hubbard, 3c per Ib. Sweet Potatoes—Virginia commands $4.50 per bbl. and $1.60 per hamper. Potatoes—Country buyers pay 35@ 40c per 100 Ibs. North of Cadillac and 35@45c South of Cadillac. Poultry—Wilson & Company now home . pay as follows for live: Heavy fowis . 18c Brouers 18c Piohe towig 40) 13c Heavy ‘springs ‘6220.2 ---+--.-- 18¢ Com) eee) et 10c Tee 30c Wicks 2 ee 20c —_+2.>__—_ Gabby Gleanings From Grand Rapids. Grand Rapids, Nov. 11—Sidney F. Stevens and wife have returned from a three weeks trip through the South which included stops at Chattanooyva and Nashville. J. H. Savage, Cedar Rapids, Ia., be- lieved to be the oldest active travel- ing man in the West, has just celebrat- ed his seventy-first birthday, and in a few weeks will round out forty-four years on the road, thirty-two of which have been spent with one firm. He uses the train exclusively. He was born at Cape Cod and spent his early life as a cook on his father’s fishing boat. After he was graduated from college he traveled for a Boston shoe firm before going West in 1879. He hopes to round out fifty years on the road. A very bad practice—that of many retailers expecting traveling salesmen to sell certain of the customers direct when in their city—is growing up in the millinery trade, according to the bulletin of the Retail Millinery As- sociation of America. These retailers are getting into the habit either of taking or sending their hard-to-please customers to the salesmen’s sample rooms in the hotels to make their selections. This is not only unfair to the salesman, the bulletin adds, but is derogatory to the best interests of the retailers themseleves. . It continues. When a salesman goes into a town or city, he, as a rule, sells more than one account there. Miss Blank, a con- sumer, has found it impossible to se- cure a hat that exactly suits her in any of the stores in town, and nothing less will do. In despaiir she seeks the Jones Millinery Shop to let her know when the salesman for a_ first-class trimmed hat concern comes to town, as she would like to go with the buyer and look over the salesman’s line to see if he has what she wants. It hap- pens often that she has told the same story to the Smith store, so when the salesman arrives, this store immediate- ly notifies Miss Blank, and the buyer takes her to the sample room to be sold. The salesman, as an accommo- dation to his customer, sells the wo- man a hat if she finds what she wants. Such an incident is rare, however, as she usually sees so many hats that she becomes confused and fails ‘to pur- chase. Later in the day the salesman calls on the Jones Millinery Shop and the buyer telephones Miss Blank that the salesman is in town. Miss Blank tells the buyer that she saw his line’ earlier in the day, having visited the sample room with the buyer for the Smith store. The Jones buyer at once becomes disgruntled at the lost sale and, likely as not, will refuSe to buy from the salesman on that trip. Thus the latter loses business through no fault of his own. The unfairness of such a situation is apparent. —_—__~++.—___ Down in Cuba the telephone com- pany officials display a preference for take A widow: with a family of widows to charge of small ex- changes. daughters receives first consideration. And here is the reason: The personal equation that is injected into the ser- vice by local managers ‘and their: daughter-operators. The New Eng- land Bureau of Public Service Infor- mation states that the company pro- vides a centrally located dwelling for the family, the front parlor of which is converted into a ‘telephone office. The mother is the local manager, the daughters are the operators; if there is a small boy in the family he becomes the messenger. 6 Canning Industry the Most Valuable Method of Conservation. The subject of my address is “The Conservation of Our Resources,” and I hold that the canning industry is the most practical and valuable of all our methods of conservation. I am not going to occupy my time or weary you with a long history of the birth and progress of that indus- try, but will merely state a few facts, from which you can draw your own conclusions. Next week, beginning Saturday of this week, is canned foods week in the United States, and this city of Louis- ville, which has some splendidly enter- prising wholesale grocers and canned foods brokers and retail grocers, is making an early start here, at this luncheon—and this occasion is the “over the top” start of the campaign of that great National event. There are more than 3,000 canners in the United States. ‘Most of the canning is done in a few states. A very small proportion of it is done South of the Ohio River. Illinois, Indiana, Iowa, Michigan, Wisconsin, New York, Ohio, Maryland, Delaware, New Jersey, Virginia, Utah, California, Oregon and Washington do most of the canning of foods. Other states do a small part of it. The number of canneries in Ken- tucky is about seventeen, and they produce tomatoes and stringless beans chiefly. Kentucky has 120 counties and should have several canneries in each county. The amount of canned peas produced in the United States in 1923 was near- ly fourteen million cases of twenty- four cans each, or about three cans per annum to each person of our popula- tion. The amount of canned corn pro- duced in 1923 was about fourteen mil- lion cases of twenty-four cans each, or a little more than three cans per annum for each person. The amount of canned tomatoes produced in 1923 was 14,672,000 cases, or about three and one-half cans per annum for each person. The total production of canned foods in the United States, leaving evapor- ated milk out of the computation, in 1923 was about twenty-four cans for each person, or about two cans per person per month. The production of evaporated and condensed milk in 1923 was about one can per month for each person in the United States, and the babies all cry for it, and many of them have been partly raised on it. The production of that most delici- ous canned fruit—Hawaiian canned pineapple—aggregated about one and one-half cans a year for each person. It is easy to be seen that the supply of canned foods we produce is in- sufficient for the requirements of our own country, and our people, when they begin to know more about them, will demand that canned food produc- tion increase. Canned foods are fresh, for they are promptly gathered, prepared and sealed near the place of growth. They are wholesome, for they are largely prepared and handled by ma- chinery in inspected sanitary canneries *Address by John A. Lee, of Chicago, before Kiwanis Club of Louisville, Nov. 5. November 12, 1924 MICHIGAN TRADESMAN and packed in steam sterilized cans, and preserved wholly by heat and air exclusion. They are economical because all in- edible portions of the food are trimmel off, and the contents of the cans are cooked in the can, and require no fur- ther preparation, and no_ waste in preparation. Canned foods are convenient, as they will keep fresh and sweet anywhere, in any climate, and almost any length of time, and a supply in the pantry is an insurance against embarrassment when foods are needed, or when guests arrive. Canned foods have been called wo- man’s medium of emancipation, for they save her the drudgery of market- ing and of tedious preparation, and enable her to use a portion of her time and talents in affairs away from the kitchen and the cook stove. No preservative is used by canners, except heat, and the sealing of cans to exclude the air. Heat is a perfect preservative and is cheaper than any other. The use of chemicals or any artificial preservative would not only be illegal, but too expensive, and then chemicals would spoil the flavor of the foods. Canned foods are sterilized foods, therefore the safest which can be used. No other foods are sterilized and, therefore, no other foods are as saafe. More than 200 varieties of foods are canned now, and anything that is edible and good, may be had in cans, and an entire meal may be quickly served from cans. This dinner is en- tirely so. When canning was first started in this country, a master can maker could turn out by hand only sixty empty cans per day. Invention of machinery has changed this rate of production, and there is a machine which turns out 100 cans a minute. Cans are no longer soldered as for- merly, but are sealed by crimping and solder is no longer found inside the cans. Machinery husks and silks sweet corn, and cuts it from the cob, puts it in the can, seals the can, cooks it, labels it, marks each can for identifica- tion purposes, carries the husks to the takes the cobs to the hungry cows, and then there is a machine which milks the cows. These last two processes are unethical, so a young canning man told me, and not an im- provement, because the man who for- merly carried the cobs to the cow sometimes got a chance to kiss the milkmaid. Now he has to kiss the cow. There is a machine in universal use with canners of peas, called a viner; the pea vines are cut with a scythe, brought to the cannery on hay frame wagons, fed to the viner machine, and the one viner shells as many peas as 300 persons formerly could when shell- ing by hand. Then the peas are grad- ed by machinery, and not touched by human hands during the whole process of canning. silo, Canned foods preserve the proteids ' and vitamines of food—more complete- ly and thoroughly so than they are preserved in foods in the raw state,- which are sometimes kept for days or CONVENIENT DISPLAY ROOMS 20,000 Square Feet of Sample Tables Showing BEST LINES of HOLIDAY GOODS IMMENSE STOCKS—LOW FRICES—PROMPT SERVICE It will pay you to inspect our lines at the WHOLESALE MARKET OF = H. LEONARD & SONS GRAND RAPIDS, MICH. Children’s Furniture, Petite Mama Dolls, Imported Dolls, Toy Books, Games, Mechanical Toys, China, Silver, Cut Glass, Household Novelties CATALOG ON REQUEST SPECIAL BARGAINS FOR QUICK SALES Come in person if possible It Will Be Time Well Spent _ a AG: OUR sar K ROON STS ES anp STOC £9 CORNER FULTON ano COMMER” i Capitalize on the “good-will” enjoyed by the name “Domino” The remarkable success of Domino Package Sugars is founded on the good-will enjoyed by the name “Domino” throughout America. Wo- men everywhere have come to realize that they have absolute confidence in Domino quality. They KNOW that Domino Package Sugars are clean— convenient—economical—the best— the safest to buy. Capitalize on this good-will by push- ing the Domino Package Sugar line as a unit. You will find that it pays. It gives you an identified line, asked for by name and bringing business-build- ing repeat sales. It places your sugar sales on the firmest and most profit- able basis possible. American Sugar Refining Company “Sweeten it with Domino”’ Granulated, Tablet, Powdered, Confectioners, Brown; Golden Syrup; Molasses November 12, 1924 MICHIGAN TRADESMAN weeks or months before they are sold or used. Physicians used to be prejudiced against canned foods, but they are better informed as to canning process- es, and they recommend canned foods as safe, wholesome and nutritious. The heating of the foods in cans to a high temperature, in a partial vacu- um, bacteria, which cannot be destroyed by the or- dinary cook stove methods. destroys spores and The canning industry is, in my opin- ion, the most practical, blessed, and beneficent of all our efforts at con- Greater than that of con- serving the water power, the forests, the coal supply, the fish, the game, the soil fertility—all of which are very im- portant. God in His mercy gives us the fresh, perishable food in great abundance, and it is our duty to con- serve it and save it from being wasted. His people must eat to live and there are many thousands of them on earth now who are insufficiently fed. servation. Canned foods can be safely and cheaply transported to all parts of the earth and the hand of hunger and famine is constantly reaching out for succor and relief. The promotion of canning in the glorious state of Kentucky is a press- ing public duty. Your climate is per- fect for the production of fruits and vegetables. Your range of latitude is from 36 to 39, and you can reliably grow most all fruits and vegetables. Your mountain sides can be used for fruits and your glorious valleys for vegetables. Your State is well water- ed and needs no irrigation. It is a blessed State in that respect. The es- tablishment of canneries in Kentucky would give your farmers opportunity to diversify their crops by furnishing them with a ready market right at hand, in their own counties, for fruit and vegetables, free from the risk and difficulties of transportation. Can- neries are not very expensive to con- struct and the people who grow the raw products are usually willing to help capitalize canneries. Canned foods going out from a state all throughout the world with their attractive labels and tasteful con- tents, advertise that state better than any other thing I know about. Canned foods are now being exported through- out the world from this country to every other civilized or uncivilized country. Kentucky used to be famed for her distilleries. The distilleries are closed. There should be another industry sub- stituted. Candidly, I believe I would rather that my state would be famous for her canneries than for her distil- leries. I believe that canned foods are a great boon and blessing to the world and that every one engaged in pro- moting the industry can well be proud of her efforts. There is a distinction between can- ned foods and canned goods. Canned foods are edible foods .in cans, canned goods may be anything contained in tin cans—axle grease, soap, paint, face powder, lye, tobacco; anything, in fact, in a tin container. Make the distinction. When you say canned foods you will be definitely understood. I beg of you to treat the great can- ning industry seriously. God given it to the world because the world needs it. Do not call its prod- uct “canned goods” because that term misrepresents the product and brings the industry into ridicule. Those who ridicule or condemn or misrepresent or slander canned foods do so usually because of ignorance of their true value and merit and should be educated and informed. If they versist in doing so, they should be prayed for in the words of our Savior as to his crucifiers, “Father, forgive them, for they know not what they do. has —_++>____ Advertising Bad Debts. Cherryvale, Kan., Nov. 7—W. A. Wharton, one of the well-known gro- cers of this city, has been sued for damages by Paul Camden, also_ of Cherryvale, on the ground that Mr. Wharton injured his reputation by ad- vertising for sale an account which he claimed Mr. Camden owed. According to reports, Mr. Wharton had been trying to collect some of the accounts due him, and after repeated efforts had failed to secure anything from quite a number of debtors. He then notified them that unless they would pay up by a certain date, he would post their accounts in his store window and offer them for sale to the highest bidder. Quite a number failed to respond to this warning, and so Mr. Wharton posted the list of names. One of the list was Paul Camden. This action of Mr. Wharton greatly enraged Mr. Camden, and he came to the store and proceeded to mop things up, tore down the offending list, and ripped it into fragments. Mr. Wharton then had Mr. Camden arrested for his rough and ungentle- manly conduct, and the police judge soaked him with a sizable fine. This fed the flames of animosity in the breast of Mr. Camden and he hunted up a lawyer to see what he could do about it. The lawyer advised a_ slander action against the grocer, with a stinger attached in the form of a plea for several thousand dollars damages. And that is where it stands now. The action is pending in the district court at Cherrvale. Mr. Wharton is naturally stirred up over this case. If, however, he didn’t let bad judgment get the better of him in the way he advertised these accounts in his window he does not need to be. A merchant is per- fectly within his rights to offer his accounts receivable for sale, but he must do it circumspectly. He can give the debtor’s name, the amount he owes, and the date of the account, but he cannot do more. If he does more, he may be convicted of libel. If he did not do more, Mr. Camden, the al- leged dead beat in the above drama, will probably find his case going up in smoke very soon after it strikes the court room. ——_o-2 2 Would Abolish Passports. Benton Harbor, Nov. 10—There ought not to be any passports, or if any they should be issued free. The whole thing is iniquitous, an outrage on the traveling public whether native or foreign born, but especially villain- ous when imposed upon American citizens and taxpayers by their -own Government. It puts the Nation itself in the class of grafters and extortion- ers. All power and success to Repre- sentative Sol Bloom in his most com- mendable efforts to have this particu- lar disgrace wiped off the statute books. F. E. Strickland. some -. Encourage Home Baking It means better baked foods and larger orders for you. Royal advertising is creating fresh interest in home- baking. Capitalize on this interest — by displaying and : hi. AoA recommending ies Se ROYAL Absolutely Pure Contains No Alum—Leaves No Bitter Taste BAKING POWDER — For Thanksgiving Trade Tell your customers that FRANKLIN XXXX CONFECTIONERS SUGAR in 1 lb. paraffine lined cartons is made especially for icings and uncook- ed candies, and FRANKLIN OLD FASHIONED BROWN SUGAR in 1 Ib. paraffine lined cartons for gingerbread, candied sweet potatoes and fudge. The Franklin Sugar Refining Company PHILADELPHIA, PA. ‘‘4 Franklin Cane Sugar for every use”’ Granulated, Dainty Lumps, Powdered, Brown, Confectioners’, Golden Syrup _# ee ONE 8 TOWN NOW PAYING ITS WAY. There have been times in history in which nations, cities and towns, like industrial plants and retail merchants, have found themselves in a situation of financial embarrassment. Such was the condition that faced Ashburn, Ga., ten The treasury was empty, bills were unpaid. At that time it lived off the the To- day it lives for them, and this reversal of form, so to speak, is a reflection of the changed attitude. In 1911 Ashburn had 2000 inhabit- ants. Lake of many other small towns in the South they were living in some way off the efforts and production of surrounding farms. Some sold the farmer seeds and fer- tilizers. Others sold him food and feed for his live stock. Still others ginned his cotton and bought the cot- ton when it had and handled his bank account. But did any one think of helping the farmer? No! And why? Simply because the farmer appeared to all as a sturdy, independ- ent fellow, capable of making a living for himself and them, too! This was the attitude when the boll weevil came along. At first it did not make much of an impression on the merchants and although it did on the farmers’ The second year was a repetition of the first, and by the end of the third year things were desperate. For three years the farmers had lost their cotton crops. They had spent all the money they had in the futile effort to raise cotton in spite of the weevil. They were on the ragged edge of ruin. And the men of Ashburn found themselves in a like condition. Realization came to them. Hastily they raised They got the farmer to diversify by planting tobac- co. This, however, only served to stave off bankruptcy temporarily, for so much tobacco was raised that the bottom virtually dropped out of the market. Potatoes were resorted to as a means of again returning the section to prosperity. However, this, too, was a failure because the cotton and tobacco growers did not know how to grade them and the business men did cure and market years ago. farmers of section. the residents been ginned, bankers, output. business money. not know how to them. It was at this juncture that C. H. 3ishop, president of the Ashburn 30ard of Trade, went to Salem, Ala., where business men’s aid to farmers had saved the situation by resorting to dairying. At once Ashburn decided to try it. Fifty business men subscribed a fund of $50,000 to erect a creamery. Banks of Ashburn paid for a carload of pure- bred Guernsey cattle. Hogs and chicknes also were purchased through funds raised by the business men. To-day Ashburn is prosperous. Its business men are aiding the farmer in the co-operative purchase of seeds and fertilizers. The banks are loaning funds for the purchase of stock. And the town, once broke, is now paying its way. COTTON MARKET BETTER. In cotton the spread between spots and futures is becoming smaller and the range in quotations is narrowing, now that the yield is pretty well deter- MICHIGAN TRADESMAN mined. Thus, for example, last week’s report from the Department of Agri- culture indicated a crop of 12,816,000 bales, which is not much of a change from that of a fortnight ago, when the estimate was 12,675,000 bales. It is taken generally for granted also that there will be a good market for the article at or near the present quota- This is one of the things yet to be determined, and upon it will depend the comparative stability of prices both of the raw material and of the articles fashioned from it. A better foreign demand, especially from Europe, is anticipated. One sign of this is the announcement from Great Britain that the spinners of American cotton there have increased the weekly working hours from twenty-six and one-quarter to thirty-two since Mon- day last. They apparently expect to be able to sell cotton fabrics based on raw material cost somewhere about that now prevailing. Firmness has been shown here in gray goods prices during the past week, and sales have been made for delivery after the turn of the year. There is also some quick- ening in the trade on certain finished fabrics. Prices were made during the week on percales which showed no change, except that dark-ground fab- rics were put on the same basis as light ones. Rather more sensational was the drastic reduction on Eastern ginghams, cutting below those made by Southern mils, the decline being only partially met by the latter. The opinion in the trade seems to be that business in these fabrics will be stim- ulated by the i--wered prices. In knit goods the priic‘pal feature appears to he rush order; for heavyweight under- year. Spring requirements continue ts be neglected tions. WOOL AND WOOLENS. Wool markets at the present are rather devoid of feature. Some auc- tion sales at the Antipodes were mark- ed by firmness in prices, though no great quantities were disposed of. Im- portations of clothing and combing wools into this country have taken a spurt after a long period of compara- tive quiescence. In the week ended Nov. 1 the imports of the two varieties ran well over 2,000,000 pounds, while those of carpet wools were relatively small. Contracting for domestic wool in advance of shearing has been larger than has been the case in recent years. Next Spring’s clip is expected, from present indications, to show a large increase. The goods market has been rather dull during the past week and the effect of recent price advances is as yet undetermined. Some sellers re- port an excellent demand, but this does not seem to be the case in all instances. Sales of women’s wear fabrics have also lagged during the past week or ten days. A very con- fident feeling, however, prevails as to the prospects for the next heavy- weight season, the offerings for which will probably be shown shortly after the beginning of the new year. Com- mitments of retail clothiers for Spring goods are a little bit irregular as yet but are expected to show up better within a few weeks. eee If a man be great even his dog will wear a proud look. PLAN TO LICENSE GROCERS. In another colmun appears an analy- sis of a proposed statute framed in the State of Washington with a view to compelling grocers to be licensed be- fore they may sell human food. It is a form of legislation likely to prove in- fectious with local grocers’ associa- tions, and in view of its radical char- acter deserves attention. Presumably the idea of licensing grocers (and only after due examina- tion and certification at that) arises from the same logic that requires the licensing of pharmacists. While there are not all the grounds for such con- trol and certification as in the drug- gist’s case, it is undoubtedly true that serving the people with |food is a highly responsible service and not to be indulged in by novices or irrespons- ible parties. However, while it is true that one may be harmed by improper use of food, there is little ground for shifting the blame for it to the grocer; the individual consumer must be his own keeper. As for the proper kind of food the pure food laws have pretty effectively done that. Nevertheless, there is some reason for making a grocer amenable to regu- lation, but whether along the lines sug- gested or not will be materially debat- ed. For instance, why is a “citizen” any better fitted to serve food than an alien, or why is a boy of sixteen or seventeen less safe and dependable to “tend grocery store’ than one of eighteen or twenty-one? And why is there a difference in this respect be- tween an employed clerk or appren- tice and a proprietor who may choose to be one of his own clerks—as thous- ands of grocers already do? There is a good deal of nonsense in the act as drawn in Washington—evi- dence that the purpose of the act is not so much to conserve public health, as it purports, as to limit and restrict who may become a grocer. And in that direction a little document much overlooked and disregarded of late— known as the Constitution of the United States—might check any sweeping effort to say who shall and who shall not open a grocery store. And yet everyone knows in the land. Would such an act improve them? WORLD SUPPLIES OF WOOL. A reader of the Tradesman asks for fuhther information on certain aspects of the wool situation hitherto referred to in these columns. One of these re- fers to the propaganda of an alleged scarcity of wool supplies. Statements to this effect were issued to stimulate buying and to hold up prices before the closing of the auction sales of the pooled stocks held by the British Aus- tralian Wool Realization Association, whose supplies had been doled out at upset prices which resulted in huge profits to the holders. The predictions of future scarcity were sent out through trade channels and were quite extensively published abroad as well as here. Though no scarcity has since been shown, as has been evidenced by the large withdrawals of offerings at the public auctions, prices have been pegged up by the simple device of re- , fusing to sell except at figures set by the holders. Meanwhile, the supply in Australia and elsewhere has been in- creasing, aS was natural in view ofthe November 12, 1924 high prices prevailing. But another thing has been happening. The hunger for wool in certain countries which had been deprived of supplies during the war and for some time thereafter was abating. More resort was also had to reworked wool or shoddy in dif- ferent countries, as is shown by the increase in the production of woolens as against worsteds. In this country the use of reworked wool was 101.5 per cent. greater in 1923 than in 1921, according to Department of Commerce and it has since increased more. It was an axiom before the war that the wool clip of any one year was not sufficient to supply the world’s needs during thé*period, but, somehow, there was wool enough to go around. The same still holds true. : figures, The body of Poland’s great writer, Sienkiewicz, is being brought from Switzerland to Warsaw, and on the way it has lain in state at Prague, a city that reveres intellectual attain- ments. When “Quo Vadis’ became the most widely read novel of its day it was not the fame of the author alone that was established. The country of the writer shared his glory and the world learned that in a history of tur- moil and vicissitude Poland had her own cherished traditions of literature and art. He put Poland on the map of the reading world, as Blasco Ibanez put Spain by the might of “The Four Horsemen.” Both writers followed men who for style and erudition ex- celled them; but they had the gift of telling a story that arrested and held the attention of mankind, and have won thereby a recognition that draws no line at a National frontier. The movies have been at last rec- ognized in the Nobel Prize awards. The “heart throb,” which motion pic- ture magnates are always seeking, is literally in the pictures taken by the cardiogram of Professor William Em- thoven of Leyden University. For his apparatus reproduces the X-ray rec- ords of the palpitations of that organ. Who shall say that applied science is not a desirable element of the drama when it registers not merely a facial expression but an inward agitation? The next thing will be to combine with the cardiogram the sphygmometer, that discloses by the pulse rate whether a speaker is telling the truth. With the twofold evidence it will be im- possible to feign an emotion one does not feel. Ulster is wise not to attempt to make a martyr of De Valera. Trouble makers of this type thrive on persecu- tion or prosecution—for both are alike to him—and nothing more unwelcome or disconcerting could have happened to the Irish agitator than a refusal to take him seriously. De Valera at lib- erty is far less dangerous to the peace of Ireland, a much lass formidable obstacle to an accord between North and South, than De Valera in jail would be. The French royalists fed the fires of Bonapartism and lost their chance to destroy Louis Napoleon by ridicule by giving him a state trial and isending him to prison under a life sentence. Since the wise action of the Irish Free State in releasing De Valera from prison he has been a negligent factor in Irish affairs, November 12, 1924 Buildng a Shoe Business For Next Year. The best thing any shoe merchant can do for himself or his store this particular year is to build for next year. Success of any store depends largely upon its repeat trade. If the merchant expects customers to come back for more merchandise he must know that the customer will surely be disap- pointed when he or she returns, failing to find exactly the kind, and type and quality of merchandise that was pur- chased the first time. It is because of the splendid performance of the first article bought that the return visit is made. It costs as much money for a store to change lines as it does to change salesmen or executives. Every time a line is changed it is necessary for the merchant to begin building anew and establishing confidence in that new line. We have many lines that we have carried over a long period of years and will continue to carry too, providing the representative manufac- turers continue to serve us with even quality merchandise and conduct themselves as befits modern merchan- dising. We have a great many friends in the trade, traveling salesmen whom we regard very highly. Many times it goes against the grain to refuse to be swayed by their well-directed sales ap- peal. But we know that we must stick pretty close to home with repre- sentative lines and so we generally re- fuse to be swayed. Good will that is built to-day, followed by continued and honest service pyramids itself as years go by. The dealer who thinks only of to-day in his merchandising plans and endeavor is sure to come to ruin in due time. If we did not adhere steadfastly to our stand-by lines which have stood us in good stead over a number of years, we would go broke in a short time. When shoes are judiciously bought from honest and representative fac- tories, a certain group of customers become sold on the make, style of pat- tern, etc., and the customer may right- fully expect to find a continuous sup- ply of the same kind of shoes at the store where the first pair was bought. If she should return for a second pair and finds it impossible to get the same kind of a shoe, it requires considerable real salesmanship to switch her to an- other line. Even though she does buy she nevertheless loses confidence in the store. Right now we have twenty-five thousand pairs of felt slippers in cases in the warehouses on the floors above, and this represents only a small part of our shipment of felt slippers for the season. Had we not carried this same line of felt slippers for a number of years and been certain that many of our old customers will again be in the market for this same brand of felt slip- per this year, which is the same kind that they bought last year, we could never find courage to buy in such quantities. Our entire shoe business is depart- mentized and we merchandise each department as a distinct branch of the business. We specialize in felt slip- pers, that is why we sell so many pairs of them. We also specialize in shoes for college. girls and shoes for out; MICHIGAN TRADESMAN door wear. We specialize in shoes for formal evening wear and we have also developed an immense orthopedic de- partment and it is only because of our specialization that these various de- partments have assumed such large proportions. The same thing holds true about our men’s shoes. We have certain lines of shoes that we have developed a tremendous demand for, in fact a country-wide demand. So, naturally, we would not be likely to switch these lines for others. A vast clientele have become sold on their particular merits and is likely to continue to buy the same brand of shoes for a number of years to come. You will notice that in the many dis- play cases on the floor of our women’s department we have separated shoes into groups for various occasions of the day. These are properly identified by cards: and separating them thus enables the shopper to visualize our same way as in the women’s. We have shoes for outdoor wear, business wear, semi-dress and full have our stock and displays arranged in conformity with such separation. In our advertising we do not try in one advertisement to exploit the en- tire line of any department, we single out certain groups and emphasize the merits of same. In other words we address our message to just one class of people offering shoes which we feel are the right kind for style or utility occasions as the case may be. W. J. Gibbs. Ee Think Before You Stock. The Cream of Wheat Co. until re- cently has always sold its product in packages, thirty- Now a small- brought dress and twenty-eight ounce six to the case, at $6.05. er package has fourteen ounces, twenty-four to the case, at $2.35. 1,008 ounces, the second 336, just one- third of it, but the price was more been out— The first case contained THE FAIR They brought the best and sleekest of their flocks The milkiest cow, the squarest-shouldered ox; The bull, with mimic thunder in his cry. And lightning in each eager, wicked eye; The sheep that had the heaviest garments worn, The cock that crowed the loudest in the morn; The mule, unconscious hypocrite and knave, The horse, proud high-born Asiatic slave; The playful calf, with eyes precocious-bright, The hog—grim quadrupedal appetite; The Indian corn-ears, prodigal of yield, The golden pumpkin, nugget of the field; The merriest-eyed potatoes, nursed in gloom, Just resurrected from their cradle-tomb; Rich apples, mellow-cheeked, sufficient all To ’ve tempted Eve to fall—to make them fall; The grapes, whose picking served strong vines to prune, The peach—rich alto of the orchard’s tune; The very best the farmers’ land had grown, They brought to this menagerie of their own. Will Carleton. supply of styles of any certain group in which she may be interested. This procedure also acts as an edu- cation for the men on the floor be- cause exhibiting shoes in this manner frequently calls to the salesman’s mind the variety of styles available for cer- tain occasions and he therefore is in better position to suggest for particu- lar needs. Our men’s shoe business is in ex- cellent shape and we note an increase in pairage year after year. We are relying on representative lines to carry through for us as they have during many years and besides the men we have employed selling men’s shoes have a very fair education indeed, on the refinements and requirements of dress, and are in position to suggest footwear likely to be in thorough ac- cord with almost any style require- ment or any occasion of the day. In our men’s department we have - grouped our merchandise in much the than a third. Multiplying the $2.35 case by three you get $7.05, the cost of 1,008 ounces of Cream of Wheat in fourteen ounce packages, as againsi $6.05 for the same quantity packed in twenty-eight ages. The loss is an even dollar. The thinking grocer will refuse to when ounce pack- change to the new package for two reasons, first, because it costs more, with no equivalent benefit, and second, because it doubles the twice as many packages having to be Very possibly the differential between these two pack- ages isn’t excessive—smaller packages always cost relatively more, but the point is this: that it pays when some new thing is offered you, to carefully analyze it, both from your standpoint and your customer’s, before you let yourself be stampeded in stocking it because you have been asked to. ——_»->>___- The same heart beats in every hu- man breast. selling cost, handled as before. 9 Some Men I Have Met in the Past. My father conducted a book store in Hudson in the early days of that town. His book came to a sudden end on the breaking out of the civil war in 1861. I did not see much of my father from that time’ until 1864, when he returned from the South, health. The first person he enquired about on his return from Chattanooga was Will Carlton, who had career aS a seller broken in been his almost constant companion in the book store from the time the lad was old enough to read. Carleton hungry eagerly devoured reader and book which came from the press as soon as was a every new it was placed on sale. My father told me he gave Carleton a key to the could go there any time and peruse the books he loved so well; that he never went to the store on a Sunday or a holiday that he did not store, so he find Carleton there, alone with the treasures he prized so highly. IT was living in Lamont in 1870 and 1871, when “Betsy and I Are Out” and “Over the Hills To the Poor- house” appeared in Harper’s Weekly. They literally took the country by storm and firmly established the repu- tation which Carleton enjoyed until his death as the poet of the common people. He struck the notes of Longfellow, never high Lowell and Whittier, but he voiced the aims and aspirations of that great body of peo- ple who comprise a most substantial portion of our population. discussed Carleton’s early poems in their pulpits, teachers read them from their desks, children recited Preachers them at their school and home entertainments and the farm have a copy of which did not “Farm Legends” on the parlor table was the exception. I do not know why, but in his later and maturer Carleton never wrote anything which approached his earlier popularity. As he grew older he produced more finished poems, like his beautiful Decoration Day ode, but nothing he wrote in later life received the house vears poems in universal tion of his earlier efforts. forty years apprecia- For nearly he occupied the speaking in lecture nearly every country where the English language is used and understood. He was a pleasing speaker, but appeared to be content with platform, the role of entertainer, rather than assume the more rugged attitude of the reformer or pleader for some great cause. special Pos- sibly this was due to the fact that his platform career came between the turbulent period of the civil war and the demagogic era of Bryan and La- Follette and that the great mass of the common people were more in a mood to be entertained than to be stirred by oratorical appeals in behalf I kept in Carleton by correspon/- ence until his death in 1912 and, if I can obtain the consent of his family, I will undertake to give the readers of the Tradesman a glimpse of Carleton, as disclosed by his letters, at future time. of special touch causes. close with some He lived a placid life, devoid of the great events which make or mar many literary careers. E. A, Sto-ve, MICHIGAN TRADESMAN November 12, 1924 10 TS aS Se ee : ital a" ¢ Sa ie € Go BEES AS wf swe = = ee =—- a ibe a : - _ =f = >» hil Meiecaiees 3 2 o> 6 Ue 1ER DKET : zR OF THE =T 3 be = = : = = a w= * | z = = = 8 A x = ol Se = = 2 => > 4 IT ait fd gf B | h Ni Fy Jo f a ag G \\\ i i The Style Factor in Children’s Shoes. The development of the acute style situation in women’s footwear has re- sulted in style becoming a big factor in children’s shoes. This for three reasons. First, moth- ers having come into a realization of style sense in buying their own foot- wear have come to look upon the old- fashioned plain staples for children as ugly and commonplace in comparison their Second, the child wants pretty shoes. with own dainty creations. Third, prosperity and a higher scale of living is reflected in a natural ex- pression for better dressing of children. In analyzing juvenile style we can them classes in order of divide into importance, materials, lasts and heels. The latter two are almost if not completely standardized, but the are important in juvenile footwear as in women's. Patent tan are the two out- standing leathers. While tan was for years considered the leader, to-day in patterns, first two just as and most sections, patent has gained first place or at least is giving tan call a hard battle for leadership. Tan still a types of footwear for school and play calf is good seller in wear most months of the year, gener- ally developed in welt or stitchdown shoes in lace blucher or straight lace styles and in oxfords. The present season one of the big staples will be all patent blucher ox- ford or made with plain lace boots toes. Then, because there is a grow- ing tendency for a longer stretch of the wearing of low effects among chil- dren, turn low shoes in strap styles are good into the late fall and these are almost exclusively made from patent. White tops, once almost a staple, are losing ground in favor of the colors. Perhaps it would be the truth to say that other styles have cut into. the for a white top patent boot. After patent and tan, come a sprink- ling for various materials varying in some sections. On the smoke leathers have always and still This is closer to once almost universal sale Pacific Coast, are a big favorite. becoming true in other the country, although this leather is look- ed upon as a warm weather material some sections of rather than a winter leather. Tan and brown elk leathers have a good sale in some types of shoes for Black kid has almost disappeared and is only sturdy play and school wear. sold in the smaller shoes in the first step class. Gun metal calf or side is still a staple in where cold weather starts early and severe winters are experienced. In little tots’ shoes, patent and tan are best, boots in button styles leading in the smallest run, giving way grad- lace and blucher fair some sections ually to styles in sizes 5 to 11; when what boots are sold in misses’ are nearly 100 per cent. lace styles. Small children’s staples are patent with dull tops, field mouse tops, a few champagne in some sections, and some white tops, but not as many as former- ly. All white shoes sell in boots up to misses’ sizes, but in distinctly the smaller the run of sizes the larger the sale. Add a limited sale for a few novelty materials such as satin, bronze, suedes, a few boots with colored suede tops, and the range of materials is covered. One thing is marked—juvenile foot- wear with extremes in combinations, such as patent trimmed with red kid, failure, combinations are the order of the day. In sympathy with the nation-wide adoption of low effects as standard for year around wear among men and wo- have proved a and quieter men, low shoes are gaining ground in juvenile footwear for more months 1n the year. Boots are becoming less and less a factor in the early season sates the ¢ where the winters are the most severe. There is little the Grst run of sizes up to 5. [n sizes 5/3 welts, sold in plain soft toe bincher effects except in sections of very change in baby stitchdowns, aie iteely in patent, tan, smoke, some plain tops, others with fancy lace stay tvinimings ar saddle effects if they are ‘n the low style. But already there are whispers going the rounds that “every doz nas his day,” and there is an increasing demand in sight for the trimmer-look- ing turn boot of other days. Some revival of interest in turn boots made with some sort of fancy top material and a little decorative band at the top. In sizes up to 11, heavier effects in welts stitchdowns hold the lead still, the low effects in turns are. selling in the fall months in greater quanti‘ies than formerly when merchants are showing a and but in cities Labor Day usually marked the time for changing into boots. The low styles in sizes from 8 and up to misses’ size 2 are in strap styles, cut-outs. on sides, perforations all over, and these are in patent, a few gun metal and very few in turns. In welts low effects are chiefly confined to oxfords, made either in plain soft with soft chield effect, plain or Up to over toes or toes with tips in decorated with size 11 blucher straight oxfords, there is a perforations. lead the oxfords while in misses’ run heavier for straight oxfords as against the blucher. In both these runs there are plenty of contrasts shown such as a tan oxford with a saddle of a darker shade of tan and patents with trimming effect of dull calf or suede. Saddles are usually of the skeleton tendency to go type, and ball strap styles are one of the revivals of the season and prob- ably will be even stronger for the com- ing spring. In the misses’ run of sizes straps are stronger than the oxford types. The larger the shoe the easier it is to get an “effect” in strap styles as there is a wider margin of material and dis- tance to work on. These new straps are in one strap styles with side cut- outs or perforations and closely ap- proach the dainty styles in women’s footwear. To add variety, many new designs are brought out in two straps, and particularly clever styles worthy of special mention are the “cross strap” styles that are present favorites with children and misses and the easiest sellers of the season. These cross-straps are made with and without front tabs. And while tab styles may be said to be on the decline in women’s shoes, they are al- ready a favorite with the younger set to whom they are an innovation when combined with the cross strap. In these pretty styles combinations of patent trimmed with dull calf are shown frequently which gives an ad- ditional “kick” to the pattern itself. Vamp lengths, hard to get short enough to please the eye in juvenile shoes, are broken up with imitation stitch tip effects in straight and fancy designs, or with narrow strips stitched on the vamp in a tip effect. Side cut-outs lead in popularity in the decorative effects, and perforations are used sometimes with good effect in place of the larger cut-outs. Some smart custom effects in welt and stitch down strap styles are shown, with the quarter, vamp and inset top freely perforated, and carrying a semi-wing or shield tip. These are in mild con- trast designs, as tan with suede insert, patent with black suede or dull calf. 3o0ts up to size 11 are mainly in the blucher style. Misses’ sizes in boots are more often in the straight lace style, with a few bluchers. Height of top has dropped to a conventional height between the old regular cut and the “pony” height in the misses’ run, while in the sizes up to 11 there is a tendency to cut an even lower height proportionately. Combination Last This popular H-B Kangaroo leather shoe made on our new Combination last appeals to men looking for style, comfort and service-ability. This upper leather has all the features of kid leather, soft and pliable, with the added feature that it will not peel. We carry this number on the floor in D and E widths. HEROLD-BERTSCH SHOE COMPANY Grand Rapids, Michigan_ There is a general increase of in- terest in footwear by the average child to-day, especially girls. They no longer are satisfied with the old-time plain appearing staple, but want style. All this augurs well for the future, for the tot showing interest to-day will be more exacting as she grows up realiz- ing the importance of footwear in dress. —_22-a———_ This Man Must Be a Hustler. With the lively competition of four branches of chain stores all around him, Val Bechtold, who runs the Vic- tory Creamery, St. Louis, built up his store from sales on the first day of $6.40 to $6,000 in the fourth month, sold for cash. strictly, discontinued trading stamps, cash register checks, advertising dishes and used five “lead- ers” as his drawing card. That in a nutshell is the story told by Bechtold. His first store was purchased June 20, 1921, and that he since has opened two other stores, where he is building up the sales from less than $10 the first day to where they now average be- tween $3,500 and $4,000 a month at each store. Mr. Bechtold commenced his commercial career as a grocery clerk in 1912 at $8 per week, in the employ of a St. Louis grocer. Eighteen months later his salary had advance: to $25 and he was manager of one of the stores owned by his employer. With $600 saved during the eighteen months and borrowing $1,900, he bought the store which he was man- aging. To-day ‘Mr. Bechtold is owner of three stores. With sales averaging around $6,000 per month, his opera - ing expense is reduced to the minimum and is 914 per cent., though his gross margin was 15%4 per cent., leaving a net profit of 6 per cent. With three clerks in this store, the sales per em- ploye averages $24,000 a year, and as selling expense is the largest item, he claims to be in a position to compete with the chain store without any diffi- culty whatever. —_ +2 —____ In society a man js often sized up by the make of his automobile, and in business by the quality of his sta- tionery. _____ oo —__ If you understand what you're try- ing to do, your job is half done. ay \ c " ° 1 see November 12, 1924 MICHIGAN TRADESMAN 11 Sending Canned Foods To Other Countries. Exports of American canned foods are still on the up grade and give promise not only of a full recovery from the 1923 slump, but of a con- siderable increase over 1922, when a total of $545;,000,000 pounds were ship- ped abroad. The figures for the first eight months of the current year show an increase of about 27 per cent. over the corresponding, period of last year. The most outstanding increase for the month | was made by canned fruits. June saw a sharp drop from the heavy shipments of the first three months of the year, but the July and August ex- ports with nearly a 100 per cent. in- crease over the same months last year, give every indication of recovery. Ex- ports of canned sardines shipped dur- ing July and August once more brought the canned salmon in the lead as our foremost canned fish export. The steady upward trend of shipments of dried and evaporated fruits which was broken only by a comparatively small drop in July, continued on into August. Total exports for the first eight months of this year show the rather remarkable increase of 177 per cent. over the corresponding period of 1923. It is interesting to note that they have already exceeded the total twelve months’ shipments in 1923 by almost 18,000,000 pounds. All dried fruit items show heavy increases, but none so heavy as that of the dried prune, occasioned principally by the re-entry of Germany into the market and also by the increased buying of other European countries. A most gratifying increase is shown also in the exports of dried apricots during the past eight months. —_—_~» +.___ Novelties Lead in Handbags. Novelties continue to dominate in the new offerings of handbags which wholesalers hereare making. These types are being featured in great va- riety for the holiday trade. The buy- ing is divided between leather bags and fancy silk and velvet ones, with wholesalers saying that the leather goods have somewhat of a lead in vol- ume turnover. Under-arm bags re- tain favor with retailers in many cen- ters. These are being shown in both leather and silk types and frequently present a highly decorative appearance in keeping with the vogue of the en- semble costume, which they are de- signed to match. Pouch bags with fancy filigree frames also figure strong- ly in the immediate demand. — see Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Cadillac Mantle & Tile Co., Detroit. Gage Furniture Shops, Inc., Grand Rap- ids. Fuel Service, Inec., Detroit. Melvin Realty Co., Detroit. Henry Starke Land & Lumber Co., Ar- cadia. Michigan Iron & Wire Works. Detroit. Bedford Erie Oil & Gas Co., Temperance. McInnes Drug Co., Flint. City Ice & Fuel Co., Cleveland, O.-Hills- dale. Durant Boot Shop, Flint. Integrity Investment Co., Ltd., Lansing. Grand Boulevard Realty Co., Detroit. J. C. Wilson Co., Detroit. Blyth Sales Co., Detroit. Alco Products Corporation, Detroit, Hetchler-Raab Co., Flint. Kleine-Crane Co., Cadillac, LOOK FOR THE McCRAY NAME PLATE You'll find it on the refrig2rator equipment in the better stores, markets, hotels, restaurants, florist shops and in homes. This name plate gives positive assur- ance of foods kept pure, fresh and wholesome. Interior of H. G. Hill store, New Orleans, La., showing the complete McCray equipment, inc “Our McCray Refrigerators Give Customers CONFIDENCE” The general public—your cus- tomers—know McCray as the builder of “refrigerators for all purposes.” They know, too, that “McCray” on a re- frigerator means quality. When they see a McCray in your store, therefore it in- creases their confidence and respect for you as a merchant, In every McCray advertise- ment in important national magazines, including the Sat- urday Evening Post, the pub- lic is being taught to “look for the McCray name plate,” as the mark of the up-to-date 38tore and market. Every Mc- Cray user benefits from this national advertising. Kindly send Free Book and refrigerators checked ( ) for grocery, delicatessen ( ) for homes ( ) for markets WNaghe 220 Street State 2 ee McCray equipment pays for itself by —building more business for you —reducing spoilage losses to a minimum —cutting down operating costs —enabling better service to your trade —increasing your customers confidence Free Book illustrates and de- scribes McCray refrigerators, display cases and coolers for stores and markets of every size—explains exclusive Mc- Cray construction features. Send the coupon for your copy. We'll gladly suggest specific equipment to meet your needs. Ask about our ierm payment plan. further information regarding stores ( ) for hotels and restaurants (Write in pencil please) McCRAY REFRIGERATOR CO. KENDALLVILLE, INDIANA Salesrooms in all Principal Cities 36 FE. ELIZABETH STREET 2444 LAKE STREET DETROIT SALESROOM REFRIGERATORS Sor all purposes luding two display case refrigerators. MECRAY NO, 1036 12 MICHIGAN 0) — = : ‘B f, UTTER, EGGS 4*» PROVISIO we ( oe enn dy, Baal LP (Ti TWlyst ee GAR a Snappy Radio Talk About Sausage. welcomes a sug- gestion that permits her to add to the Every housewife variety of tasty, wholesome dishes she can prepare for her family. Sausage offers greater possibilities than per- haps any other food, for it is made in many different forms, each with char- acteristics that distinguish it from all others, each lending itself to the prep- aration of many savory dishes. Clearly, there is a sausage dish for every taste. Really, you never sausage such va- rieties. And so easy to prepare. And in line with this preparation stuff, just listen to this. companies According to the plans of the gas Atlantic City in convention, they are going to meeting in schools to teach men how Asked, “How come?” to this innovation, a gas company in St. Louis establish to cook. put this over the plate: “Our experience in St. Louis is that men want an old-fashioned, freshly served, home-cooked meal once in a while, and if their women folk, through lack of knowledge or other causes, are not willing to get it for them they will do it themselves.” If you ladies want to get a rise out of your husbands, I would recommend that you casually offer this suggestion to them. If he doesn’t get mad it’s a sure sign there's a loose connection in his aerial. He'll back at with the information that Mary Pick- ford is herself preparing the meals for Doug they journing in their bungalow awaiting probably come you Husband while are sSo- the renovating of their palatial Beverly Hills home. I read this in the paper. So help me! But to get back to the meat of the matter: Some of you ladies will prob- ably contend that -making sausage is just a skin game. I'll admit these prod- ucts are not on the square, but they’re the links between the meat dealer and We'll soon have Fresh pork sausage, combined with griddle a satisfied stomach. with us the frosty mornings. cakes. There’s no tastier suggestion for such a meal. It appeals universal- ly to appetites whetted by snappy, in- vigorating air. But its adaptability is not limited to the morning meal—it is equally desir- The economy of sausage is two-fold; it is able for luncheon and dinner. relatively low in price and high in food value. At prevailing prices, sau- sages are a~““good buy” for the house- wife Who is seeking an economical and convenient, able meat meal. Well, I’ve talked for three minutes. It’s time to tell a story. I didn’t make this up, but cut it out of the 3utcher’s Advocate. Here it is: The had decided to have a Vet nutritious and palat- one housewife chicken dinner, and for fear that she would forget to order the chickens in time for dinner, throughout the fore- she kept repeating to herself: “Chickens-butcher, chickens-butcher.” When the hour approached to call up the butcher, she took up the receiver and asked: “Have you any nice young butch- noon ers? “Why, yes, madame,” came the sur prised reply from the other end of the line. Mrs. Allan went on, “and J want you to send me “This is talking,’ she a couple dressed.” “Send you a couple dressed?” asked the puzzled butcher. “Well, no: come to think of it, you had better send them undressed; than when my husband comes home he'll wring their necks and the cook can dress them.” Laugh that one off. Now, to get back to the sausage. Way back in the dark ages, when all men wore mustaches and ladies be- decked themselves in long skirts, there appears to have been some skepticism about the methods of manufacturing sausage. Some of the unfavorable criticism was not justified. But to-day, it is all different. Modern me‘hods and equipment, a careful selection of choice meats, and their proper season- ing with the finest herbs and spices, have placed sausage in the front rank of our best foods. In order to first-hand material for this talk on sausage, I made a tour of one of the biggest sausage plants in the East. It took five hours, and I saw everything from the time the hogs were unloaded from railroad cars un- til the packages, was bundled into the wagons enroute to butcher shops. ladies who handled much of the prod- uct after the meat had been ground and spices added to it, entirely in white, from head to foot. They have their dainty hands mani- daily. Government in- spectors watch every process carefully. Let me take you for a little verbal tour of this plant. I'll make it snappy, but I give you my word, if you don’t think tune me and laugh openly in the face of the get sausage, packed in sanitary The young were dressed cured twice it interesting you can out loud speaker, and I won't mind a bit. Now, as every butcher knows, the reputation of pork falls on its flavor. Once the flavor is satisfactory, the most important factor in the sale of the sausage. The of how this flavor is created is of interest to every who purchases sausage rises or uniformity is next story woman sausage, and to every man, woman and child who eats sausage. The meat used in sau- sage is all selected pork, trimmed from only the choicest cuts when they are November 12, 1924 TRADESMAN RED STAR Outstanding leadership in the flour world for a long number of years develops from only one policy— perfection in flour quality. Red Star occupies a dominant position because its quality has been con- sistently good ever since it was first offered for sale. Red Star Flour is not milled to meet changing whims—it is milled for the buyer who wants the best in flour. JUDSON GROCER COMPANY DISTRIBUTORS GRAND RAPIDS, MICHIGAN Headquarters for FOREIGN and DOMESTIC NUTS FIGS DATES Get our prices before placing your Holiday order KENT STORAGE COMPANY LANSING ~ olesale Grocers General Warehousing ent Distribu ting GRAND RAPI DS BATTLE CREEK M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All | Seasonable ruits and Vegetables ees November 12, 1924 MICHIGAN TRADESMAN 13 prepared for the market. For example hams must be trimmed to a certain shape before curing and sampling. Some of the cuttings thus obtained are used in sausage. Then, too, meat that is run through an ordinary meat grind- er loses much of the flavor because of the crushing, tearing action of the grinder. Many of the sausage makers now prepare their meat on large re- volving hardwood blocks by automatic rocking knives. While this method takes a great deal more time, and adds to the expense somewhat, it is the only method that guarantees the full flavor. of the meat. You know how fat dishes taste be- cause of insufficient seasoning. Just so in sausages. As much attention has been given to getting the right blend of spices in the correct ratio to the pork filling as in the general prepara- tion of the products. First, there are the peppers. Second, the sage; then the salt and sugar, both of which are of fine table quality. Now, all packers realize the serious- ness of obtaining the proper combina- tion of all ingredients of the sausage. You can take the choicest of pork trimmings, the most selected spices, and unless you know the proper com- bination of putting all these together, you can manufacture a sausage which is simply mediocre in quality. It is just like twisting the dials on your receiving set. One point out of the way and you get large bunches of silence. Careful attention 1s given to retrig- eration, both while the sausage is in the sausage kitchens and while in transit to branch houses. [ mean branch houses of the packer. For in- stance, a packer might manufacture his sausage in New York city, and deliver it to a half dozen branch houses within a radius of ten miles of the plant. Refrigeration is an important factor, because sausage is a perishable product, and must be carefully han- dled. It should always be kept under refrigeration. The delightful aroma and the tasty appearance of pork sausages fried to a delicate brown whet the most lag- ging appetites on these snappy morn- ings. Prepare some fresh pork sau- sage as follows: First: Place the links in a frying pan, cover with cold water, bring the water to a boil; then pour the water off, turn the sausages frequently in the pan over a_ slow fire until nicely browned. Second: Brown the sausages in frying pan, and cool them; cover each link with left-over mashed potatoes, roll them in flour and brown them in a pan in the oven for about 12 minutes. Add the following to the sausage fat in the frying pan: 4 or 5 table- spoonfuls flour and brown it, 2 small minced onions, 3 or 4 tablespoonfuls catsup, 134 cups water, and seasoning to taste. Cook slowly for five minutes, stirring to blend well. Lay the sau- sages on freshly made toast, and pour the gravy over them. Third: Sausage Omelet: Brown two or three of the patties for about five minutes, mashing them together in the pan; or use bulk sausage meat. Place the brown meat in the middle of an omelet just ready to fold over, Serve with a bit of tart jelly as a garnish. Mothers who prepare lunches for their little ones in school are particu- larly careful of the food which they use. They insist that it be nutritious, clean, wholesome and tasty. Nothing suits their requirements better than good sausage. It is made from care- fully selected meats, and prepared by methods and equipment that is most modern and scientific. It requires the minimum of time to prepare; it is ap- petizing, and its keeping qualities make it an ideal food for this purpose. It is highly important, however, that moth- ers insist that their dealers serve them with only good sausage. Quality is far more important than price. John C. Cutting. —_22.->—____ Government Gives Aid To the Honey Industry. Beekeeping is an industry under de- velopment in this country as public appreciation of honey as a food con- tinues to grow and create a demand. Honey is a sweet as old as the race and always held in esteem. Its flavor and aroma vary with the predominat- ing kind of flower which the bees visit. Besides its use for table pur- poses honey is much used in cooking to replace all or part of the sugar, and it serves a purpose like that of sugar in the diet—it is a source of energy in readily available form. The research of the bee-culture laboratory of the Bureau of Entomol- ogy of the United States Department of Agriculture is intended to throw light on the problems which arise in the beekeeping industry, such as the diseases affecting bees and the factors affecting the flow, flavor, or color of honey. Practically all of the exten- sion teaching in this field has been turned over to the several states, which have continued it almost without ex- ception. The correspondence of the labor- atory is heavy. While the beekeepers of the country are at the present time contending with low honey prices in the general market they are as a rule still caring for their bees as well as ever and are sending as many enquir- ies to the United States Department of Agriculture as formerly. Several other divisions of the de- partment co-operate with the bee-cul- =ture laboratory in work which con- cerns the beekeeper. These include the carbohydrate and microchemical laboratories of the Bureau of Chem- istry, three offices of the Bureau of Agricultural Economics, and the Office of Co-operative Extension Work. From time to time various other offices and bureaus contribute information. —_+--2>___ Counting Flies. Owing to lack of sanitary conditions following the earthquake, Japan faced the possibility of serious diseases which are always spread by an enormous in- crease of flies. The government offer- ed the school-children of Tokyo and Osaka the equivalent of five cents a hundred for dead flies. So swiftly and effectively did the young army answer the call, that large numbers of clerks were kept busy with the counting. The flies were displayed in glass containers in a public sanitation exhibit. Now is the time to buy Michigan Onions Cranberries - Walnuts - New Figs Hallowi Dates The VINKEMULDER CO. GRAND RAPIDS, MICHIGAN PREPAREDNESS We believe in it, nationally and individ- ually. It will be tragic if you don’t have enough candy for Thanksgiving and Christmas. Just keep in mind that we are prepared to fill orders promptly—big or little. Yours for service and quality, PUTNAM FACTORY NATIONAL CANDY CO., INC. You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Genuine Buckwheat Flour Graham and Corn Meal Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Western Michigan’s Largest Feed Distributors. “The Wholesome Spread for Bread” QUALITY PREMIUMS SELLS NUCOA I. VAN WESTENBRUGGE Muskegon-Grand Rapids-Holland — -————- Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce MICHIGAN TRADESMAN November 12, 1924 — ~ = —_— ~~ —_ —_ —, — Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. in Regard To _ Store System. Written for the Tradesman. For the smooth and easy operation of the hardware business—in so far as the hardware business ever can be made easy—system is a primary es- sential. It is absolutely necessary to systematize. But just here let a word of warning be spoken. System, like all other goods things, can be carried to such extremes as to defeat its own purpose. The purpose of system, in the store as elsewhere is, put briefly, to save waste motion. But with the system enthusiast, the tendency is to so over- do the thing, as to make double the work he saves. Too much system is almost as bad as none at all. The hardware dealer who sets out to organize his business on systematic lines should go slowly, and should guard carefully against overburdening the business with need- less red tape. The aim of any store system should be, not to add to the work of the sales- people, but to save them time, con- fusion, worry and waste motion. The most successful system is that which saves its beneficiaries the most and, in its practical working out, consumes the least time and effort. Simplicity and practicality are es- sentials to a successful store system. There are many points in the or- ganization of the average store where a little more system would result in vast improvement. A first essential is systematic ar- rangement of the stock. The pos- sibilities along the line of interior dis- play—the attractive arrangement of the stock inside the store—will neces- sitate a frequent shifting of the goods most prominently displayed. But, un- derlying this shifting of the goods the dealer wants to feature from time to time, a definite arrangement of the various classes of stock should be maintained. The up-to-date hardware store, for instance, allots a definite portion of its floor space to stoves, a certain sec- tion of its shelving to paints, other shelving to small hardware and tools and builders supplies, provides a table or two for household utensils and novelties, and devotes a silent sales- man to cutlery. Within these limits the superficial arrangements _ shift, from time to time, as may be deemed desirable for purposes of display; but underneath a definite line up of the goods should be adhered to. It is important, in selling, for every clerk to know just where to find the Suggestions goods he wants. It is quite as im- portant to have the goods so arranged that the new clerk will find it easy to learn and remember. But the less systematic the stock arrangement, the more difficult it is for the clerks to learn the stock. The exact arrangement must depend, of course, on the size and shape of the store. The hardware dealer must simply plan his arrangement so that his business will make the most of his store’s advantages, and suffer the least from its disadvantages. System should also be observed in pricing the goods. The clerk should be able to tell, on the instant, the selling price of any article; instead of having to leave his customer and in- terrupt a fellow clerk in order to find out. Some hardware clerks try to do it. The results are often funny, some- times tragic. I remember one store where I bought paint—an initial order supple- mented, later, by extra orders for in- dividual cans. I bought that paint at three different prices from three dif- ferent clerks. In a modern store, the onus of remembering prices should not be put upon the customer. It is too much of a temptation for most cus- tomers. Knowing where to find the goods, and as a result of systematic price- marking able to tell in a moment just what they should sell for, and (if necessary) just what they cost, the individual clerk isn’t dependent on his fellows. He can give his customer better attention, and sell to better ad- vantage. System should be employed also in returning goods to the proper depart- ment. Quite often a clerk will show half a dozen different sizes of hinges in making a single sale. Or, he may remove a dozen different pocket-knives from the silent salesman for the cus- tomer to examine. These articles should be put back promptly. The sale should not be delayed for this purpose, nor should a new customer be kept waiting while the clerk “mops up” after a previous sale; but at the earliest possible moment the unsold goods should be put back. In some stores a specific counter space is provided on which such goods can be placed during rush moments, to be restored to their proper places immediately after the rush is over. But under no circumstances should goods be left over night, or piled upon the stoves and ranges, or thrust hur- riedly into the wrong doors and show- cases. “Put everything back in the right place,” is the watchword of the systematic store. The wall-drawer system, with sam- ples on the outside, facilitates intelli- gent arrangement as well as the proper THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Motor Trucks nite “> To Fit Your Business SALES SERVICE ECKBERG AUTO COMPANY 210 IONIA AVE, NW. SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio BARLOW BROS. Grand Rapids, Mich. Ask about our way Foster, Stevens & Co. WHOLESALE HARDWARE Ir 157-159 Monroe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Rain through swinging windows oe THE COLD, SOOT AND DUST OUT nsta “AMERICAN WINDUSTITE’ li- Weather Strips and save on your coal bills, —o your house-cleaning easier, get more comfort from ee plant and protect your furnishings oo draperies from the outside dirt, soot and dust. orm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. Division Ave., North 1 Citz. Telephone 51-916 Grand Rapids, Mich. x a . * La » y x ( 4 a ‘ i i a). * oF 4 i i ] ‘ e ¥ # » f = ty CF S « : ¢ - “ 4 ; / « > A wer HD et OT A OS i (, ‘ a). * “t 4 i Le r i i ¢ » Fg 5 « ¢ 4 s A = - rf » a i a ,. é « a 4— » € fe ° ~ q 4 w November 12, 1924 MICHIGAN TRADESMAN replacement of articles. Even where open shelves are used, the labeled boxes in which goods are packed help in stock arrangement. But even with the most elaborate equipment the stock arrangement will go to pieces if the human factor is not constantly on the job. System should govern the advertis- ing department of the store. The up- to-date merchant may leave a great deal of detail work to his staff, but he himself maps out the selling program months in advance. He has, or should have, a program, in black and white, showing what goods will be seasonable at such and such a time; and he maps his advertising accordingly—the ad- vertising program being of course modified by such unforeseen con- tingencies as an early spring, a late fall or a green Christmas. Yet even where the seasons go wrong, the pre-arranged advertising program gives the merchant something definite to work from. If he knows that by such and such a date he must start advertising hunters’ supplies, he will be able to keep on the lookout for helpful data, and to jot down ideas which occur to him or which he finds in his trade papers. Advertising copy should be prepared well in advance. The merchant who, on Saturday night, has his newspaper advertising all prepared and his win- dow displays mapped out for the week ahead, escapes the harassing worry of having to prepare an advertisement within a half hour of the dead line, and to “just throw together” a window display that cannot by any possibility get the results it should. Advertising should be changed regularly—daily, or every other day; or every week where there is only a weekly paper. Window ' displays should be changed at least twice a week, If you advertise by circular letter, send out your letters regularly (once a month is the most desirable plan) and select the topics to be dis- cussed each month well in advance. The great advantage of working to pre-arranged plan is that helpful ideas which would otherwise be lost can be collected and utilized. The dealer es- capes the last minute rush. Then, too, a good share of the preparatory work can be delegated to the clerks, who thereby get valuable training which increases their efficiency and earning power for the business and for them- selves. System in the office should include at least the fundamentals of modern office equipment. A good typewriter enables orders, correspondence and accounts to be rendered in business- like form; while carbon copies of everything can be kept as a safeguard in case of dispute. A set of old fashioned files, or a vertical filing case, will facilitate the keeping in order of letters, invoices and similar material needed for future reference. This material can be weed- ed out at regular intervals. With such a filing device,’ also, helpful material can be accumulated and preserved— price lists, clippings from trade papers, market reports, memos of ideas for publicity, etc. Often a single vertical filing tray, costing a few dollars, will provide all the equipment a small store needs. Catalogs and price lists should be systematically preserved until new is- sues appear. An index book or card index is a convenient way to keep track of price changes; the entries be- ing posted from trade paper or news- paper market reports. With this equipment the latest quotation on any article can be found in a moment. Every merchant should closely watch the markets in any event; and, doing sc. he might as wel! get the full bene- fit by keeping track of the informa- tion secured The experienced merchant learns, not only to keep accurate track of drafts, but to so time them that he can meet them conveniently. On the other hand, collections must be care- fully watched; credit never granted without some preliminary enquiry; and accounts rendered systematically, at the end of each month. If prompt payment is not made, it is time for a follow up coliection campaign to round up the slow pays. Definite limits should be set to retail credits; here, also, system is important. In two other departments system should be observed—keeping track of prospects, particularly in the stove and paint departments, and keeping a dependable want list. Victor Lauriston. —_++2>—___ Harvester Trust Again Assailed: Great interest attaches to the action of the Attorney General during the past week in seeking “the most effec- tive dissolution” of the International Harvester Co. in its alleged monopoly of the farm machinery business. The Attorney General’s brief was filed in St. Paul and contends that the orig- inal consent decree obtained against the so-called harvester trust in 1918 did not go far enough. The Attorney General contends that greater competitive conditions in the farm machinery trade should be ob- tained. The decree must be so amend- ed, he demands, as to “give proper protection to the farmers and land owners who are dependent upon agri- cultural machinery and implements obtainable at reasonable prices.” The original consent decree, the At- torney General insists, failed to ef- fect any successful competition. On the contrary, during the eighteen months’ period following the issuance of the decree eight of the International Harvester Company’s principal com- petitors went out of business, so that in 1922 the defendant company’s per- centage of the total business showed a substantial increase over that pre- vailing at the time the original suit was filed. The Attorney General points to the sweeping decision of the court in the original proceeding to dissolve the trust, and declares that the decree of the court “stands unreversed and un- modified.” Nearly two years ago, however, it became apparent to the Department of Justice that the prac- tical working out of the decree was unsatisfactory, and in May, 1923, the Government began an investigation to determine the exact status of the farm machinery industry as enforced by the decree of 1918. The proceedings just begun in St. Paul represent the At- torney General’s conclusions, Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool in Summer Brick is Everlasting Grande Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. Brick Co. Grand 15 — NOW IS aes THE TIME CORNEAL MURCIA to order your Cursan, BO. wr. Fall supply of Salesbooks. We make all styles and sizes. Get our prices and samples. We also handle Short account registers to hold sales slips. We pay the freight. Ask us about it. BATTLE CREEK SALES BOOK CO. Room 4 Moon-Journal Bldg. Battle Creek, Mich. Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. oe THE POWER CO. Bell M 797 Citizens 4261 WE INVITE four orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, to fit a particular requirement, or REPAIRING leather belts that you need quick service upon. Call us on either phone. GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers GRAND RAPIDS, MICHIGAN 1—3 IONIA AVE. SPECIAL MADE BELTS USED SHOW CASES For the first time since the war we have a good supply of used show cases. Look them over. GRAND RAPIDS STORE FIXTURE CO. 7 lonia Ave., N. ABargain in Grocery Counters We have a limited number of grocery display counters like cuts, that we will close out at a bargain as we need more room. Length 8% ft. Finish Golden Oak. Can ship at once—write Monthly payments if desired. Rear view 21 drawers DETROIT SHOW CASE CO. for particulars. Front view 21 glass Displays DETROIT, MICH 16 Service Grocery Stores Still Thrive in England. Written for the Tradesman. It was on Wednesday, July 23, that we left London for Chaucer’s pilgrim Canterbury. As _ accredited the World Advertising convention, we were the guests of the Southern Railway of England and traveled first-class. This is something which, for the ordinary run of people, that is—is not done much in England. Frst class third-class does and, for the usual short runs in England, third-class is good enough for anybody except the few who think town of delegates to generally speaking—speaking costs double what much of themselves. We had the ‘carriage,’ as they call the little passenger coaches over there, to ourselves until just before we start- ed. Then an exceedingly male got in, settled himself with most the farthest corner from my wife and me and pro- pompous austere exclusiveness in ceeded to barricade himself behind his newspaper. He was a fine specimen of the Lord Nosehoo, with his tight- the zero temperature he radiated left ly buttoned coat and white spats; and no room for doubt that he wasn’t go- ing to mix with any vulgah Americans —if you get what I mean! Of all right, and we did not attempt to dis- Where he sat, our wide open sent a_ blast him. I was the point of asking him whether he felt cold; but sensing that course, we were tenderfeet, guise it. windows onto on he wanted to feel as cold as possible other folks unknown, I whose did toward us or any social standing was not, Presently Somehow, [I did not think what that meant, so when he jumped up and window, I did ask him whether he felt the wind. He looked at me with greater savagery in face than I had ever seen and barked: “No; but there are and relapsed So I closed Like some other frankly happy over the cottages, we entered a_ tunnel. closed his his three tunnels com- ing,” into his exclusive- ness. the other window! strangers, we were what we saw along the roofed, red brick the kitchen gar- dens, the profuseness of the flowers the way: red charming with immense blossoms, and roses of England—the most wonderful roses we and remember, we are Californians. We really did not care a continental because our hard shelled fellow first- class traveler had his habitual grouch Not at all! We exclaimed and admired and remarked to each other, oblivious of him of the spats, just as would any other sensible folks. But here and now that specimen of English met up with. He was the exception that proved the rule to us that the English are a frankly kind, hospitable, helpful people who are plainly and simply happy to have the stranger within their gates and to have him get something in return for coming. Arriving in Canterbury, finding the railway station evidently outside the town, we asked the guard at the sta- tion which the best hotel. He directed us to one which he said was much favored by our countrymen. every saw; on. let me say right this was the only exclusiveness we Was i ORDO ARNE NERO ABBE OEE rem nea RCE res MICHIGAN That meant that we did not want to go to it. We wanted to see English things, and we knew that Americans Americanize any place they We could get all the Ameri- we wanted after we got would favored. can flavor home again. We walked up a by-street, lugging our luggage and refusing to ride. And we had our reward, for we fund the Falstaff Hotel. It was plainly a pub- lic house of the old school, with its tap room on the ground floor, left, and its little sitting room to the right. It was reputed to have built in 1403, and nothing about it indicated otherwise. It was the quaintest, sweet- est, most restful and delicious place we entered in our travels. We were met by rosy-faced little maid sunny smile, springy step, alert cour- tesy and spotless white apron and cap would allure any traveler and insure him sold rest and comfort. And we were shown up into a room that for cosy comfort and true homelike beauty it would be difficult to find a counterpart. It was not hard to be- lieve that the low doorways and twist- ed passages, through one room and a panel door, across another and through a passage into ours of the high, point- ed back five hundred been a round-bodied, whose _ frank, ceiling, dated years. For lunch we had bread and butter, the famous English Stilton cheese—all we wanted of this—and generous al- lowances of such ale as took us back a generation. On our table was a vase of wildflowers—white, and lavender—so large and_ brilliant as to surpass any hot house products; we were served by the pretty maid aforesaid, and she dimpled all over her face in response to the sixpenny tip. The charge for this lunch was two and eight’ which translated into our money on. present exchange values figured out about 61 cents—for two. Add the sixpenny tip and our bill was around 73 cents. Do you wonder that we felt rather satisfied with Canterbury's hotel? yellow I might tell you about Cornfoot, the chemist, whose name somehow seem- ed appropriate; the weavers; the drove of sheep which blocked the main road through the ancient gatewey of the town: and, of course, the Cathedral and the murder of Thomas a-Becket, plus all the antiques we did not buy— and some we did: the Tudér house of 1489, and all that. I would delight to tell you, too; but I know you want to know about the grocery stores. So here goes. Canterbury is like other towns in Britain in that there are chain units —‘“‘multiple shops,’ as they say over there—scattered all over. Such shops as Lipton’s, Ltd., is represented. In- cidentally, limited in Britain and Canada, and, I suppose in other Eng- lish countries, means what our “Inc.” means—that the liability of stockhold- ers is limited. It affords those folks the same protection from being in- gulfed by the failure of any enter- prise in which they may invest as our incorporation laws afford those of us who buy stocks and bonds, or, for the matter, life insurance. One very interesting organization is the Maypole Dairies Company, with TRADESMAN some 1,200 units; specially interesting because it deals in five commodities. These are butter, margarine, milk, tea It seems remarkable that and eggs. specialization could far, even where specialization is the rule, as in British countries. But-tak- ing all sizes of packages, brands and labels, I suppose that chain of stores carries not to exceed fifty items. Yet it earns something like $4,000,000 pro- fits a year. Now, if you took other chain units prominently located throughout that little, medieval looking town, where it is just no trouble at all for Mrs. Housewife to run in, you might think that the intensive “multiple shop” de- velopment would have wiped out the old line grocer long ago. That was the thought I had in the back of my head during all this trip—the question what of the regular grocer? So I was immensely interested to find, right in that delightfully twisted, narrow, very-much-crowded, thorough- ly ancient main street a grocery store as fully stocked and up-to-the-minute as could be found anywhere. I found there a busy crowd of clerks, two cashiers, meat and grocery departments though the whole store was only a two-front af- fair. There was a wide range of Huntley & Palmer’s biscuits. That is the British word for all the various cakes and crackers which make up such lines as the National Biscuit Co. and Loose-Wiles make. There were endless kinds of cheese. Del Monte was fully represented, and not only Del Monte, but private lines, like S. & W., of San; Francisco—lines which made me feel that I was back in a place like Fresno. The stock consisted of fully 6,000 items, perhaps more. When I asked if credit was extend- ed, I was referred to the manager; and he hesitated, saying cautiously that “well, sometimes—.” I cut him short by saying that I did not want credit— could not use it if I had it, because I lived too far away and made it plain that I was asking merely for general information. Then I learned that here were all the old old- fashioned customers: Credit, delivery, personal service, a full line of the fin- est foods. And this was a store which was no different—except for the odd language and strange trace expres- sions of the English, from any fine store in the U. S. A. I think it is safe to say that elimina- tion among service grocers is coming from the inefficient—those who charge for service not rendered—but he who really serves will survive. Paul Findlay. —_—__++.—_____ Too Late To Classify. Owosso—The Field Body Corpor- ation is now building sedan bus type bodies. Jackson—C. W. Parker has pur- chased the 3rd Hub Pharmacy on Franklin street. Detroit—David E. Love, shoe dealer at 516 Woodward avenue, has filed a petition in bankruptcy. Detroit—Frank H. Wyckhuyse, shoe dealer at 10144 Warren street, has filed a petition in bankruptcy. be carried thus separate, fashioned customs for November 12, 1924 Detroit—Benjamin Deneberg, boot and shoe dealer, 7938 Ferndale avenue, has filed a petition in bankruptcy. Muskegon—Consolidation of the No-Leak-O Piston Ring Co. with the Piston Ring Co. has been effected. Kalamazoo—Charles R, Greene, pro- prietor of the Madison drug store, has opened a second store at the corner of West and Vine streets. Brunswick—Dick Niensma has en- gaged in the grocery busines. His opening stock was supplied by the Hume Grocer Co., of Muskegon. #Hastings—Burdette A. Lybarker has sold the Hastings Drug Co. stock to H. Jay Thornburn, who will continue the business under the same style. Reed City—The Farmers’ Potato Exchange has purchased the E. L. Boyd potato warehouse near the union station which it has opened for busi- ness, Kalamazoo—Ernest B. Russell, en- gaged in the grocery business for over 40 years, died at his home, Oct. 20, following an illness of about ten days duration. Holland—John H. Tues, who con- ducted a grocery store here for 35 vears, died suddenly at his home, Nov. 4. He is survived by his widow and five children. Detroit—The General Equipment Works, 1117 Ford building, has changed its name to the Industrial Works and its location to Bay City, 135 Washington street. Dundee—A petition has been filed for the dissolution of the Dundee Foundry Co. and for the appointment of a receiver to wind up the company’s business, according to the petition the total assets of the company are $2,- 831.97. Carson City—The Chamberlain Drug Co. stock has been taken over by Mr. Robertson, formerly connected with the Mercer Drug Stores, Flint. Busi- ness will be conducted hereafter un- der the style of the Robertson Drug Store. Sturgis—The Sturgis Grocery Co., wholesale, has just completed a $40,- 000 plant which it opened to the public for inspection, Oct. 30. It is modern in every detail and so constructed that with’ the growth of business more stories may be added. Detroit—The Larned Co., 691 East Larned street, has been incorporated to manufacture and compound drugs, chemicals, medicines and to conduct a retail drug business with an author- ized capital stock of $1,200,000, of which amount $1,200 has been sub- scribed and paid in in cash. Quincy—The Buffet Products Co., located at Pleasant Ridge, has been incorporated to install and operate vending machines, designed for vend- ing nuts, confections, tobacco, etc., with an authorized capital stock of $4,500, all of which has been subscrib- ed and $1,800 paid in in cash. —+-2+___- Promptness is said to be the cour- tesy of kinds. Promptness in arriving on the job is something more than mere courtesy; it is common business honesty. November 12, 1924 MICHIGAN TRADESMAN h 9 . “meen 4 rer 6, PRE ems = ’ New Issue $11,700,000 Continental Gas & Electric Corporation (To be presently a subsidiary of The United Light and Power Company) Collateral Secured 61% Gold Bonds ° soa? Series “A Dated October 1, 1924 Due October 1, 1964 Interest payable April 1 and October 1 in New York, Chicago, Cleveland without deduction for Normal Federal Income Tax up to 2%. Pennsylvania, Connecticut, Maryland, Massachusetts and New Hamphire tax refunds as described in the circular. Redeem- able in whole or in part on any interest paying date, upon 30 days’ notice, on or before October 1, 19459 at 105% plus accrued interest, thereafter at 100% plus accrued interest. Issued in denominations of $1,000, $500 and $100, registerable as to principal. Principal payable in New York, Cleveland or Chicago. THE CLEVELAND TRUST COMPANY, CLEVELAND, TRUSTEE. The following information is summarized from the letter of C. S. Eaton, Esq., Chairman of the Board: HISTORY: Continental Gas & Electric Corporation, organized in 1912 under the laws of Delaware, controls a group of electric power | and light companies in 4 states and in Canada and serving 192 communities. The principal companies controlled are as follows: Kansas City Power & Light Co., Columbus Railway, Power & Light Co., Kansas City Mo. Columbus, O. The Nebraska Gas & Electric Co. The Iowa Service Co. The Lincoln Gas & Electric Light Co. Lincoln, Neb. | The principal cities served, Kansas City, Mo., and Columbus, Ohio, and the Iowa and Nebraska territories in which subsidiaries serve 141 communities have for a long time been recognized as occupying an unusually high level of stability and prosperity. The Gross Earnings of Subsidiary Companies for the year ending June 30, 1924 were $21,411,644, and Net Earnings after oper- tion, maintenance and taxes $9,243,365. Combined Gross Earnings.of Subsidiaries increased from $10,713,405 in 1919 to $20,929,829 in 1923. There is an aggregate installed normal electric capacity of 236,780 KW. PURPOSE OF ISSUE: Preferred and Common Stocks of Continental Gas & Electric Corporation have been sold at this time te pro- vide over $5,000,000 cash, which, together with the proceeds of this issue of $11,700,000 of bonds, will be used to acquire practically the entire remaining outstanding shares and 25,000 additional treasury shares of the Kansas City Power Securities Corporation (owning 100% of the outstanding Common shares of the Kansas City Power & Light Co.), and not less than 75°% of the Common shares and a substantial interest in the Preferred shares of the Columbus Railway, Power & Light Company, and to provide funds for the acquisi- tion of additional securities of controlled companies. SECURITY: This issue will be the direct obligation of Continental Gas & Electric Corporation, and will be secured, under the Indenture securing this issue, by deposit and pledge of the above mentioned securities, acquired and to be acquired or funds impounded for the acquisition thereof. The Net Earnings (after taxes and after maintenance and depreciation at the rates to be provided in the indenture securing this issue) accruing directly to the collateral securing this issue for the twelve months ending June 30, 1924, were over 3 times the annual interest charges on this issue. EARNINGS. Consolidated Net Earnings (as defined above)) of its subsidiaries accruing to Continental Gas & Electric Corporation for the year ending June 30, 1924, were $4,336,453, equal to over 21% times the interest charge on the entire funded indebtedness of the Corporation, consisting of this issue, $5,700,000 Collateral Trust 7s and $9,528,100 First Lien 5s and Refunding 6s. EQUITY: These Secured Gold Bonds are followed by Preferred and Common Stocks which have a present market value aggregating more than $24,000,000. Cash dividends have been paid on the Preferred Stock uninterruptedly since organization in 1912. Dividends in cash and in stock are being paid on the Common Stock. SINKING FUND: The Indenture provides. for an annual sinking fund payment for the retirement of this issue commencing October 1, 1926, equal to 1% of the maximum principal amount outstanding (less bonds retired by sale of pledged collateral) at any time pre- ceding such payment during the first 8 years; 214% during the last 5 years. MANAGEMENT: The progressive and efficient management of the Corporation, including that of its subsidiaries, continues unchanged. The United Light and Power Company has contracted to purchase not less than 75.000 shares of the 109,057 shares of Common stock of the Continental Gas & Electric Corporation outstanding on June 30, 1924, and 35,000 additional treasury shares, thus obtainina in excess of 75% of the entire outstanding Common stock capitalization; the stock to be held in the name of a subsidiary. Based upon the completion of the acquisition of all of the outstanding Common shares of the Continental Gas & Electric Corporation, the Preferred and Common stocks of The United Light and Power Company then outstanding, at present market quotations, will represent a value in excess of $33,000,000. All legal matters in connection with the issuance of these bonds will be passed upon by Messrs. Tolles, Hogsett. Ginn & Morley, Cleveland, Ohio, for the Corporation. and Messrs. Humes, Buck and Smith, New York City, for the Bankers. Audits of the Kansas Citv Power & Light Company by Marwick, Mitchell & Company, of the Columbus Railway Power & Light Company, by Price-Waterhouse & Company; and of the other subsidiaries by Ernst & Ernst. Appraisals of Kansas City and Towa and Nebraska properties by Stone & Webster, Inc. Bonds of the ahove issue are offered when, as and if issued and received by us and subieet to the approval of proceedings by our counsel. It is expected that Temporary Bonds exchangeable for Definitive Bonds will be ready for delivery October 10, 1924. Price 99 and interest to yield over 6.55% Howe, Snow & Bertles, Inc. NEW YORK GRAND RAPIDS DETROIT CHICAGO Statistics and information in this advertisement, while not guaranteed, have been obtained from sources we believe to be reliable. 18 THE NEW HOTEL DOHERTY. Most Complete Public House in Small Michigan City. When Senator Doherty’s neighbors at Clare spoke of his proposed hotel enterprise, in that charming little city, as a monument, he characteristically informed them that his preference would be for a memorial on a busy corner than a mausoleum in the cem- etery. The ‘Hotel Doherty, in architecture and construction, is the resultant crea- tion of the brain of this most remark- able individual. Every traveling man in Central Michigan during the second decade of the present century probably enjoyed the acquaintance of “Tip” Calkins, who operated the Calkins House, at Clare, up to the time of its destruction by fire, four years ago. Up to this time Clare had a reputation for its hotel accommodations and the brand of hospitality dispensed. The new ho- tel has an ideal to live up to and is not found wanting. Much as I had been told about the wonders of the Hotel Doherty, I was nevertheless unprepared for the mag- nificence which was revealed to me upon being ushered into its lobby a few weeks ago. Environment con- sidered, it is not to be equalled any- where. Imagine, if you please, a quarter of a million dollars invested in a city of 1,500 in an enterprise which would do credit to a city of ten times its size, and conducted in a manner that would amply meet the requirements of a metropolis. While Senator Doherty’s original plan was to expend possibly $60,000, he ultimately went many times be- yond that amount and erected a four- story steel, brick and terra cotta struc- ture, which is modern in every way and strictly fire proof. An Otis elevator, spacious sample rooms for traveling salesmen, com- plete laundry and refrigerating plant are among its special features, while for the comfort of the guests who will at times be occupying its bedrooms— sixty in number—provided with every known convenience, including room phones, are its cafeteria, dining and ball room, topped off with a mezzanine floor, adaptable as a parlor, equipped with piano, phonograph and a com- plete radio equipment. The main floors are of tarrazzo. The halls and guest rooms of plastico, cov- ered, in turn, with exquisite rugs. The furniture is of mahogany and walnut blending artistically with the interior finish of the building. The lighting fixtures are exceedingly artistic as well as are the draperies. A spacious. kitchen, _ scientifically equipped, is an adjunct to the excep- tionally attractive coffee shop, which is enjoying a most wonderful patron- age, and the main dining room, which is available for large parties, and which is readily converted into a ball room whenever occasion demands. The approach to this wonderful es- tablishment which is especially attrac- tive, through its lobby, excites the ad- miration of all visitors. Especially noticeable are the reed furnishings which prevail there, Fe — Sac MICHIGAN TRADESMAN Many of the guest chambers are ar- ranged in suites, with ample provisions for single occupants. Thirty-six of these rooms are provided with either tub or shower baths, of the very best construction and vitrified fittings. The Doherty was formally opened to the public, through the medium of a banquet given last May by the Clare Chamber of Commerce, with Senator and Mrs. Doherty as guests of honor, and the institution has already had its capacity tested on numerous occasions. Of the administration of this insti- tution I could say much and truly. Mr. and Mrs. Fred Doherty (the for- mer a son of the Senator) are host and hostess, both well cast for the posts they occupy, although neither of them have ever had previous experi- ence in hotel operation. They possess sound good sense, are ever on the alert trying to discover some service which will prove pleasing to their pa- trons, and there is an atmosphere pre- vailing there at all times which adds to its popularity daily. Though far in advance of its surroundings, I will greatly miss my guess if these genial and thoughtful young people do not erty, for his possession of great polit- ical sagacity, and the added fact that he was a born leader, and wielded much influence in legislative affairs. Mr. Doherty has built as many as eight business blocks and many resi- dences in Clare, has performed many other acts of loyalty which have been a credit to himself and a benefit to his fellow townsmen, the building of this most magnificent hotel being the latest evidence of his patriotism. JI may add here that he gets as much enjoyment out of his hotel as his most enthusias- tic guests. I cannot close this article without acknowledging the many thoughtful kindnesses bestowed upon me during the period in which I was an honored guest of the Doherty family—big and little. Frank S. Verbeck. —_23»____ Tribute To Policy of Conserving Cash Resources. What a wonderful organization the United States Steel Corporation is! Depressions come and go. Even the largest independent manufacturers pass their dividends. But the Steel Corporation continues serenely on its New Hotel succeed to a degree greatly in excess of their anticipations. Of the cusine of the Doherty I have previously. spoken. I believe in closing this article nothing could be more appropriate than a brief biographic sketch of this most outstanding character, A. J. Doherty, who, with his esteemed wife, have, as it were, grown up with Clare. Coming there from New York in the ’70s, they were in possession of but a meager share of the world’s He engaged in the mercantile business in a small way, ran in debt for a modest home, which was prompt- ly paid for as his business prospered, and his ultimate success was phenom- enal. In 1901 he was elected to the State Senate, from the 28th district, and re- elected in 1903 and 1905. Some time later he was appointed to the State Board of Agriculture. He was a di- rector of the Michigan State Fair, in which he has always displayed an ac- tive interest. His political career was a most strenuous one. In the Senate he was known as “Bellwether” Doh- goods. SS Doherty at Clare. way paying its regular dividend, and, in the present instance, 50 cents a quarter extra. The corporation’s ability to do these things is, of course, a wonderful testi- monial to the policies and the men that have built it up. There is nothing accidental about the fact that the Cor- poration is able to pass through de- pressions with equanimity and to ad- just itself to the eight-hour day with- out serious effects on earnings and dividends. The secret of the thing is embodied in the management’s long- continued policy of plowing back earnings into the property and keep- ing very strong in quick assets. Con- servatism in distributing earnings has made the corporation a lower cost pro- ducer than its competitors and has en- abled it to stabilize its operations to a remarkable degree. One of the interesting things about the earning statement that has just been released is the stability of profits during the three months of the third quarter. The balance after paying in- terest on the bonds of subsidiary com- panies amounted to $10,430,000 in July. November 12, 1924 In August it was $10,107,000, and in September $10,180,000. This evenness in earnings forms something of a contrast to the rate at which plants were operated. In July the rate probably averaged below 50 per cent. By October it had risen to approximately 65 per cent. Produc- tion clearly picked up sooner and more sharply than earnings. The explanation of this seeming dis- crepancy is to be found in the fact that shipments and not production make earnings. It is not the amount of steel finished but the amount that is ship- ped and billed that governs income. The relative steadiness of shipments probably is due in part to the less vio- lent nature of fluctuations in consump- tion and to the exigencies of mill op- eration. Declaration of another extra divi- dend of 50 cents does not add greatly to our knowledge of the corporation’s dividend policy. Earlier in the year Judge Gary was careful to explain that the extra was not a regular and would be declared only as earned. During the past quarter the extra, or all but 3 cents of it, was earned. Consequent- ly its declaration, particularly with manufacturing on an improved scale, is merely in line with what the Judge said before. There is a sense, however, in which to-day’s events suggest that the stock may be on a 7 per cent. annual basis. If the corporation can earn the extra in a quarter such as the last it has a good chance of earning it in succeed- ing quarters. One thing is certain, United States Steel can earn and dis- tribute an extra dividend when the common stockholders of its largest competitors are forced to go without any dividend at all. F. Schneider, Jr. (Copyright, 1924.) — +3 >—___ Child Salesman. If you want to give your sales a tonic make it worth while for children to work for you. These little folks (through the natural desire of their friends, relatives and adult acquaint- ances to help them) can bring you more trade in a few weeks than you could attract through personal solicita- tion or the standard forms of adver- tising. Children always want Christmas money—they will want it this Christ- mas. Offer them the opportunity to earn it by becoming a “sales promoter” for your store. Offer them one per cent. or two per cent of the total sales made to customers sent to the store by them. You will have record cards size about 4 x 6 inches, ruled on both sides on which entries similar to “12- 24 purchases—$4.20” can be entered, until the card is filled. At top of the card should be print- ed: “I was recommended to your store by Sales Promoter— who is entitled to the credit for my purchases. When a card is complete it should be givcn by the customer to the sales Promoter who in turn issues a new card to customer. All cards are to be turned in on Dec. 15, on which day payments will be made to the children. Try this one—it will bring you new customers as well as a large volume. h hs f) \ ) rf] + . Cg ‘. 4 ¢ { Mz 4 SA TIE =n” & ye a Ss November 12, 1924 MICHIGAN TRADESMAN 19 — ] je. Pu eS a or a a y , | Caan ty Cldaaial| ti ty i ly DT | i \ / 5 —_— Nunut \ ' ! “ , r in i ] ! un I i Osh ru ro Min, i fy i \ Ny wo th MY é nna Fi AS =~ ’ —_ "we ee wa ie ; | on a yt Tee ae a aS | \ i" i i une ul eet, i uN arte ha | | my UD ss ‘Ce \ i aa a mL a iN \ a “iy ni mn ' ) my, NL qr" fi rn 53h; Ph " a8 al ( iN i} fl SL i PRESIDENT OF: LIBERTY STATE BANK OF ST. PAUL FIPELITY STATE BANK OF MINNEAPOLIS THOMAS K. KELLY PRIVATE OFFICES ---- WINNISHIEK BLOCK 2548 NICOLLET AVENUE PRESIDENT OF MINNEAPOLIS MINNESOTA 267TH STREET ST. BANK OF MINNEAPOLIS T. K. KELLY INVESTMENT COMPANY JUST IMAGINATION Some merchants imagine that there is a long swing between success and failure, and they are always envying the man who is successful. Mr. Merchant, reverse this Why don't you, philosophy? I Know you will find it a wonderful asset if you will study the situation and analyze why some merchants fail. The gospel I have preached for the last thirty years makes sure your stepping over the pitfalls of failure and guarding against the errors of the merchants who have failed. There's over twenty thousand merchants doing business along successful lines in the United States and Canada, who have experienced Kelly Service. The merchant who starts in early waving the banner of success along the advertising route will create a substantial foundation for the biggest fall and winter trade ever. We do not ask unconditional surrender of your of your own opinion, but you will just inquire of any reputable wholesalers, own banker, manufacturers, your or Dun's or Bradstreet's-- They will tell you that we could not conduct an organization of over four hundred people, wrapped up in the promotion of better business for the retail merchants, were successful like the one just completed for Kessell & Purdy of Pontiac, sold some $15,000 worth of merchandise profitably with total overhead including all expenses run- ning just 12% of gross sales. Business and prosperity don't come to him who sits back and waits--it is the sincere, aggress- unless our campaigns Mich., for whom we ive merchant who makes the biggest success. We can work with you to bring about a banner fall business--just write fully about your situa- tion and full details will be sent you. Sincerely yours, IK Nel. all \ f = Ps e' A & f 4 / \) ws Muy Pi " My Cy — ’ wy io ne “(fh Y Caaaeiiiiiee oon i” a ey, y if “san 7 f ‘ ‘earn ry ‘y I hy ” os he 4 q mM U iT Os Ps avo nf U N J ne ra T } i iN yw” Ny, | : rd x rn iN Pan an os i] aN a F Pca < ‘ai yy y ] my “~\ i, ra \ rT y se rs OT att Tw ri PT : oS seats SIL RRC ANN et SEA RE ARIE RE MI ANE eI SPIE ELENA EE tle 20 MICHIGAN TRADESMAN oe FIRST IN: HOTEL PA’ —Was‘ the First Large Hotel in America First Large Hotel in America to mste First Large Hotel in Ameria wi First Large Hotel in America ‘ay and now offers for the fi oe: rowan Daily Changes of Daily Changes of National Dishes Served by Attend | PANTLIND ‘ IN THE FOLLOW! SPANISH— Nor Scere “a Epicurean Delights from the Cafes of the World CHINESE— st Brought to you in daily variety, including dishes made famous by F ‘d World renowned Chefs from the Boulevard Cafes of Paris, Sevillian GERMAN— rt Patios, brilliant Italian Villas, the Wayside Inns of Holland and ITALIAN— Sat Germany, and from Chinese Temples, prepared in their native styles and flavored with wonderful sauces, discovered by the cooks The Regular of the Old World. American I ‘ ; wo: aon Be One of the First oe dhe serves coun wil To enjoy this newest feature of Pantlind Service. It is said that will be served from the oppos variety is the spice of life, and this new service offers the utmost ' in variety to the jaded appetite. In this program of national dishes you will find numberless new and delectable foods, which you have never till now had the opportunity to enjoy. PANTLIND HOT Grand Rapids, Mich. Lt AA REEL MAA ASOT een bot manne nr ne — ane T November 12, 1924 MERICA PANTLIND —Was‘ th oo. America in a city of this size a to install 7-foot beds for tall people \merica with an All-Electric Grille America to operate a Cafeteria Mes the first time in America ; of National Dishes yy Atteridants in National Costumes—Starting Monday, nber‘10th—in the AFETERIA DLLOWING ORDER: H— Nonday ND—Tuesday H— .Wednesday \ N— Friday N— Saturday regular American meal. Regular Menu of See—Try— merican ‘Dishes MICHIGAN TRADESMAN Complete Menus Including everything from relishes, soups, meats, salads, and vege- tables, to drinks and desserts, will be on the Service Counters each . 7 sE— hursday day, for your selection, so that you may choose a complete and well balanced meal from the Special National Dishes, or you may choose one or more dishes from the National Menus to complete your and you are quite sure to come again and again for the special dishes. The CAFETERIA affords you the opportunity to see the tempting 21 FRENCH CHINESE j every day %s’usual, from one end ' . counter, while’ the National Dishes variety and when you try them, your taste will tell you to try them ITALIAN 1 from the opposite end. again a [OTEL COMPANY FRED Z. PANTLIND, President THE COSTUMES are very fine reproductions of the native cos- tumes worn in the countries represented. The Flags of the Country represented each day will decorate the walls of the Cafeteria, mak- ing a striking and colorful scene. THE RESULT OF SPEED. Problems Which Confront the Ameri- can Business Man. I asked Theodore Roosevelt once what one fundamental quality he be- lieved was more glaringly lacking in the American character than any other and which, of all other qualities, he would add if he had the power to do so. Without a moment’s hesitation, he answered: “A greater efficiency born of thoroughness. We don’t know what thoroughness is.” I felt it was the Dutch ancestry in him that spoke, and, as a Dutchman by birth, it naturally struck a keen responsive chord with me. Each of us has our own notion as to the greatest deficiency in our mod- ern life, and I doubt if any two men would instinctively name the same lack which is uppermost and really most deplorably vital in its absence in the American character. But when you think it over calmly, did not Theodore Roosevelt put his finger on the one dominant and vital curse, because that is what it really is, in our American life when he said, “We don’t know what thoroughness is.” Now, the American’s lack of thor- oughness is not because he does not want to be thorough, but because thoroughness is not taught him as a child. On the contrary, the gospel of quantity and not quality is brought home to him the moment he reaches a point of understanding. He must learn so many words; he must do so many examples; he must be able to read so many lines. It is always quan- tity—quantity from the start. He may learn these words and sums and lines as a parrot learns, so long as he learns them, and the boy who learns the largest number in the shortest given space of time is considered and told that he is the bright boy. The far more important fact of how well and thoroughly he has learned what he so glibly recites enters not into the ques- tion. As he progresses through boy- hood, the same lack of thoroughness meets him everywhere, and sinks deep into his consciousness. He sees his father at the simple task of reading his newspaper: but he sees his father read not the newspaper, but the head- lines. The magazines, the boy finds, present everything in tabloid form; the most popular periodicals being those where the articles are shortest, and whose chief bid for public patronage is that they review, digest or epitomize the great happenings of the world. “We are a very busy people,” he hears his father say, “we haven’t time, you know, to read much. I like the writer who boils things down.” The boy sees his mother’s house- keeping also all boiled down for her in predigested cereals, canned goods and prepared foods. “All you have to do is to add milk and serve,” says the advertisement. “Pour some hot water on our preparation and there you are.” “Put our food on the stove, heat it for five minutes and your meal is ready.” Whether the food is really good, she does not know. She has been taught to believe in the integrity of advertisements. But what appeals Pate ESS MICHIGAN TRADESMAN Probably nobody in Battle Creek will fail to identify the person referred to in the following poetical tribute to a town institution. And few if any who know the subject discussed in the poem will fail to agree with the author’s estimate. CWOT OCW OCW OG WOT OG WHT OG WHT OWT O The Optimist Ever get up sad and weary— Sun don’t shine—the days dawns dreary; Outside there’s a raw wind blowing— Rain seems ever colder growing? Meet a man—He’s walking briskly, Wet, yet calls out gayly—crisply, “Morrnin’, fine for the potato crrop,”? That’s John I. Hot days—hot nights—no retiring— Sticky—sweaty—cross—perspiring. Fretful at the world about you— Think ’twould get along without you. Phone rings—you snap curtly, “Hello,” Back there comes the voice you well know— “Ain’t this now some fine corrn weather?” That’s John I. Winter comes and ice comes creeping; Frost through crack and cranny seeping; Snow lies banked where strong winds blew it; Grumbling, you go wading through it; Comes the man who likes it creaking— Cheerfully he hails in greeting “Won’t this make the apples pippins?” That’s John I. Has no quarrel with Fate or weather; Thinks things all work out together— Thinks the Lord has ways of knowing Just what winds there should be blowing. Heavenly hosts will greet him some day; Pause and smile to hear his voice say: “Evening, Don’t they make the halos fine now?” Our John I. Mrs. Fred W. Gage. eae See NT November 12, 1924 to her most is that it saves time; it is a road to simplified housekeeping. No matter in what direction the boy looks, he sees a nation in a hurry, everybody is rushing to do a thing, not in the best way that it can be done, but in the quickest way. All are seeking short cuts to achievement. He sees automobiles madly speeding; peo- ple crushing and pushing into subway and street cars; long journeys an- nihilated on fliers; men _ speeding through the air and boasting of the minute and second they can cut from some previous record. So the boy naturally falls in with the rest. He speeds through school, rushes to col- lege, races through his four years, and approaches the business of life with every fiber in his being attuned to haste. When he gets into business he finds the gospel of quantity attuned to the nth degree. Every step of manufac- ture is gaged by the amount of a day’s work and how far below or ebove it is compared with the quan- tity produced on the same day last year. If the ‘room’ has produced more, the executive is praised; if the cuiput is less by comparison, it is either received with silence or he is asled why the production is falling behind. Rarely is the question asked: “Is the product better?’ A man’s efficiency is gaged and based on how much he can produce. Never mind if our cloths can bear no comparison to English cloths; our looms produce so many yards to their lesser quantity. No matter if our automobiles cannot stand up on the road as long as those of foregin niakes; our boast is that we produce ien to one. Naturally, the boy imbibes the spirit that everywhere envelopes him—unless he thinks it out, and few do. But where one does, invariably he rises above his fellow men. Quality has always ‘paid’ in America wherever it has been tried. But it is not tried and maintained often enough. Quantity is an easier ac- complishment, and so we go on madly producing quantity. That is why in our education we are so deplorably lacking. The Ameri- can wants to know, he wants to be intelligent, but he will not dig for it; he will not go to the source of in- formation. ‘Why should I read that long-winded article in an encyclo- pedia,’ he asks, “when it is all here in this article which presents the es- sential facts?’ But in the latter ar- ticle it is not “all” there. He gets a smattering of the subject—a smear, but that is all. The result is that as a nation we have an amazing quan- tity of general information, with an equal amazing amount of misinforma- tion. The fundamental ignorance of the average American is staggering, as it must of necessity be where there is no desire to be thorough in the informa- tion acquired. We are keen to read a book we have heard about. We rush to get it: and then we hasten to read it and to get through with it, so that we can say we have read it. We are full of a desire to see a play that others are talking about. We rush home, jump into our clothes, speed through our dinner, bolt for the theater, go restlessly out between the se S ad ts a 1ear, t as uan- 1 an rma- the as it is no rma- ad a rush read that e are that rush speed the n the i November 12, 1924 MICHIGAN TRADESMAN 23 acts, look at our watches to see how late it is getting to be, grab our hats, and we are out in the aisle before the curtain drops, rush home, jump into bed, impatient if we do not immediate- ly go to sleep—and we have gone through a day! Next day or next week we go through exactly the same scramble to see another play or read another book—and always a new play or a new book. And this is our pace on the royal road to learning! What is the result of it all? We acquire a certain facility, but it is superficial. Our knowledge does not go deep; its roots are close to the surface. We leave ourselves no time to think. It would seem sometimes as if thinking had gone out of fashion with conver- sation. But the doer of things exclaims, “Consider what we are—the greatest nation in the world.” In what re- spect? Let him tell us! He recites that: We have the financial dominance of the world. We have the commercial supremacy in bulk. We have the tallest buildings. We have the record for mass pro- duction. We vie with the bird in the air and push the eagle out of its path wit the aeroplane. We dive under the water with the submarine and vie with the fish in speed and distance. Space is as naught to us; we an- nihilate it with the telephone, the wireless and the radio. We dig under the water and run trains below the bed of the river. We tunnel under great buildings and millions ride like moles to the mart in the morning and back to their homes in the evenings. We pride our- selves on the fact that a man need not inhale a single breath of the oxy- gen of the air from door to door. We speed over the rails sixty miles an hour and complain loudly if we are half an hour late in a journey which required a week for our fore- fathers. We even obliterate the stars in that we write messages in the sky with each letter miles in length. “Ves, son, marvelous,” said a visitor from “Main Street” as he was shown all these wonders by his son in New York City, “marvelous what man does, isn’t it? And yet,” added the visitor, “he cannot make a worm!” It is always difficult to preach to a man who has made a success, and so is argument difficult with a great na- tion of strength and power. But, after all, much depends on the interpreta- tion of the word “great.” When we think of a great city we think of the number of population; not of the greatness of its people. We pride ourselves that we are more interested in to-day than in yes- terday. “Yesterday,” we jubilantly say, “ended last night.” Which, according to the almanac, is true. But in our yesterdays lie our lessons. The pres- ent can only be rightly judged by the past. Experience does count for something. History is not “bunk,” contrary to the maker of the ford car, who, while he said it, forgot that he was making history himself, even to the extent of changing the American Sunday. Man has done marvels, but in the doing of them his own undoing must be reckoned. We achieve always at a price; we specialize always at the expense of some loss. Man has creat- ed it, what is his actual gain? Has the span of life lengthened? After all, that is the end we all hope for and endeavor to attain; to live long. Has the machinery which man created slowed up his own pace? The fright- ful increase in heart-failure would not point to such a result. And certainly with the missing heart-beat, man can scarcely be happy. Has he earned for himself more repose, more quiet, more moments of rest? His life would not bear out such a gain. What, then, has he gained by the acceleration of his goings and comings? What profits it him now that he has gained the whole world by a financial, econ- imoc, and inventive dominance? “But all this,’ says some one, “is national progress. Certainly you would not contend, would you, that we should stop this progress?” No, for the very simple reason that you cannot. But, I ask you, do we hon- estlv realize that all progress is really not progressive—for ourselves, our mental poise, our serenity and our cortentment? We are breaking rapid- ly down every citadel of leisure We regard leisure as something fo: the idler. We hail the man who rushes, and look askance at the man who be- lieves in the truth of all the ages of “forward, but not too fast.” The pres- sure under which a people work gives color to the national life, and certainly psychology teaches us that we cannot have ripeness of thought and mellow- ness of decision at a hair-trigger pace. We must have leisure and repose in order to grow wise. It is the only soil out of which wisdom springs. If we school ourselves to go some- where in a hurry, we naturally have a place that we want to reach, a goal. And now that we are in such a hurry as a nation, where are we going? We are certainly all dressed up, all tuned up to go somewhere. Where have we to go? Where has our hurry led to? To our dominance,” is the answer. Very well. Now where? We have this dominance, let us concede. Now what? We have certainly been up and doing: we have been and are constantly in flux. In a ceaseless round, we travel. The East travels West: the West travels East. We pour throngs from one end of the continent to another. Even the American who never leaves home is constantly in transit: the city in which he lives having been made so large that the only way he can get from one part to another is to be in transit. We are eager; we are filled with exhiliara- tion; we are engrossed; we are excited so that our nerves are at the bursting point—even our voices are tense. We are athirst for further experiment and greater adventure. “More doing” be- comes our watchword. We strive to make life what the cynic called it, “one damned thing after another.” Moreover, we insist that each thing must be larger than what went before, and must follow close on its heels, lest we grow stale and ineffectual. Prece- dent? We are intolerant of it. Econ- omy? We have a dislike for the word. Deliberation? “Old Stuff,” we call it! No, we must be catapulted through our days, never taking ac- count at the end of a day, but only eager for the next. To-morrow, to- morrow, is our cry! Suggest that we look over what we have done, and do that better; that we solidify what has been accomplish- ed: that we make permanent what has been quickly and superficially created—and we are told that such a method is going antiquated. “What we have done is good enough,” or “‘it will do.” “Does it sell?” said a merchant to his son in a lesson in merchandising. “That’s the only point there is: that is the acid test.” “But suppose it isn’t well made, and it won’t stand up?” asked the son. “The buyer buys again, and. that keeps up the market,” was the advice. “Shouldn’t an article, however, be made the best it can be made?” per- sisted the son. “So far as its cost will allow and there is a market for it. But the final test is ‘Does it sell?” If it does that ends it.” : That does end it and has ended it in the case of many an American busi- ness man whose affairs have not gone according to his plans and who fails to understand why. We have succeeded as a nation not because of our lack of thoroughness, but in spite of it. Here and there stand out evidences of how much far- ther we could go if the idea of quality nationally took first instead of second place with us. Naturally, the funda- mental basis of engineering must be the most minute thoroughness and ac- curacy, but see the rank that American engineering has taken in the world. Wherever thoroughness has entered into the production of any article, it has opened for itself a market and maintained it. It is constantly argued in extenuation that as we grow older as a nation the lesson of thoroughness and its resultant efficiency will be borne more strongly upon us. But is it not time that we should begin to think of ourselves as a nation no long- er in its infancy? America has out- lived its period of swaddling clothes. It may not have reached its point of maturity, but it will reach that point with far better reputation for solidity if, at this time of its history, it begins to think of how well instead of how fast a thing can be done. T have been very successful in plac- ing in the minds of a number of young people the kernel of thoroughness by the very simple method of teaching them the avoidance of all abbrevia- tions in their letters, compositions or anything written by them. I have urged that each letter should be com- plete in and of itself, and that it should give out to the recipient the feeling that it had received careful thought and not, as many a letter now indicates, that it was “dashed off.” For this reason, I have impressed upon them that there are no such states as «“~ yy.” “Penna.” “Mass.,” “Md.,” “TIL,” etc.; no such cities as “N.Y. City,” “Kas. City,” “Phila.,” etc.; that they do not live on a “St.” or “Ave.”; that they do not live in the year 24”. that there are no such months as “Jan.,” “Feb.” of “Dec.”; that there is no such holiday as “Xmas”; that a professor is not a “prof.”; a presi- dent not a “Pres’t” and that they are not “Y’rs resp’y.” Invariably wher- ever I have got the lesson home, the young people, having had instilled in- to their minds the idea of thorough- ness in what we call little things, have practised thoroughness in their larger affairs. But there is no use of preach- ing this doctrine of thoroughness in writing to a son or daughter if the son sees abbreviations rampant on his father’s business letterheads and prac- tised by him in his letters, or if the daughter sees her mother’s letters riddled with similar abbreviations. We must practise ourselves what we preach to our children. The feeling will arise, particularly with the man of affairs, that a business house has no time for these “frills,” forgetting that carelessness in correspondence is never a good advertisement for any business house and that one of the strongest commendations for a com- mercial house is the physical appear- ance and care shown in its correspond- ence. The letter emanating from a business house can be its surest adver- tisement of care and accuracy; but it can also be its surest revelation of haste and condemnation. Because an idea is simple we sometimes dismiss it as inconsequential; we forget what it signifies, and how great it can be in its potentiality. We flick a snowflake from our coat and yet, multiplied, that little atom can render helpless the most powerful engine conceived by mind of man. We see a bird and we think of it as but an atom in the sky, overlooking the fact that a bird, multi- plied, constitutes the most important economic factor in our lives and that without the birds the people of the United States would in a space of five to seven years, starve to death and be effaced from the earth. So the seem- ingly small lesson of an avoidance of may well be the har- binger of a system of thoroughness which would alter the entire fabric of American life and make of the United States within a generation a nation known for that quality of thoroughness which to-day it so sadly lacks. abbreviation The time for a greater national re- gard for thoroughness is here. For it could so easily be, particu- larly in the days when all eyes are on us, that America’s best could be the world’s best. Edward W. Bok. ——se2sse—~ The Pet Sale. A variation from the usual type of gift sale is to use pets for the gift articles. Goldfish, rabbits, white mice, etc., can be given away with purchases to- talling a certain number of dollars. A canary, monkey or any more valuable pet can be given to the customer mak- ing the largest purchase during the day. By communicating with an animal or goldfish store in your nearest large city you will learn that many pets are practical in cost for use as give-away articles. There is no better trade at- traction—especially for women and children. PRN acs at a November 12, 1924 24 MICHIGAN TRADESMAN eon. MeRGT ys y Tht 150 Fireproof y 2 ee — a = HOTEL BROWNING Rooms t= == = Ca GRAND RAPIDS $=: = 5 = 5 aes Corner Sheldon and Oakes; : ' 3FHE COMMERCIAL TRAVELEB: Three Blocks Away Rooms with batty double $8 fo $880 , See J e Three Blocks Away Rooms with bath, double $3 to $3.50 Pe 2% ; = Mit < CS WHEN IN KALAMAZOO ~ on) wee Fp SOS MYT {la ¥ ) . is AN 5 y ) Ag —EE | Ww ) News and Gossip About Michigan Hotels. Kalamazoo, Noy. 11—The other day I was informed that Tupper Town- send, manager of the Whitcomb Hotel, St. Joseph, had been injured in an auto accident while motoring through Northern Michigan with Mrs. Town- send and a party of friends, Immediate- ly communicating with Mr. Townsend, I learned that the mishap was not as serious as imagined by my informant, the facts being that the hotel man’s high-powered car suddenly developed aboriginal tendencies and displayed a desire to attempt pole climbing. No one was really seriously hurt, a bunch of strained tendons resulting to Mr. Townsend and a general shaking up by the remainder of the party. Travelers are broadcasting informa- tion to the effect that B. J. Cairns, who recently acquired the Hotel Char- lotte, at Charlotte, has greatly improv- ed the physical condition of that prop- erty, as well as the operation of same. This forty room institution has been completely remodeled and redecorated, bath rooms have been added, and the culinary service is now wonderfully satisfactory. This hotel has been in- cluded in my itinerary for future in- spection and report. The Wisconsin Hotel Association, in a recent meeting in Milwaukee, adop- ted resolutions instructing the secre- tary to prepare and send out to its members periodically a list showing its members who are in good standing, the name of their hotel and address, and further instructed its executive board to arrange for sectional meet- ings at short intervals. The annual printed roster of mem- bers in good standing was an idea originated by the Michigan Hotel As- sociation in 1921 and consists in sup- plying a complete list for posting in all Association hotels in suitable frames heretofore provided for that purpose. The sectional meeting, while by no means an original idea, was adopted by our own Association near- ly two years ago, the first one being a joint affair between Kalamazoo and Hartford. Reminding me that the next sec- tional meeting will be held at the Ho- tel Pantlind, Grand Rapids, Dec. 10 and 20—sectional in name only, for the reason that Mr. Pantlind insists that all members of the Association from every corner of the State be notified to come and bring their rela- tives by marriage.” Later on a pro- gram will be arranged and sent out with an official announcement. Just at this writing Bliss Stebbins and his uncomplaining wife, who op- erate the Grand Lake Hotel, situated near Alpena, are voyaging on the Pacific ocean en route to Japan, China, Philippines, Siam, Java, Burmah, In- dia, Egypt and other oriental countries with intention of finally spending some weeks in Paris. These worthy people, who not only operate a popular resort hotel, but make a profit also, are very popular with their fellow members in the Michigan Hotel Association. George Gidley, who is to operate the new Montague Hotel, at Caro, on its completion, advises me that no definite date has been fixed for the formal opening of that institution, but intimates it be around Nov. 21. J. P. Oberlin, formerly conducting the Hotel Whiting, Traverse City, re- cently acquired the eighty-five room Stilwell Hotel, at Anderson, Indiana, and took possession about two weeks ago. In a communication received from him a few days ago he imparts that business is good, both in housing and feeding. Mr. Oberlin, who is an experienced and_ successful landlord, now has a new and well equipped in- stitution and will, undoubtedly pros- per. Another boniface we are all interest- ed in is Charley Renner, well-known as a Michigan operator and at present owner of the Edgewater Beach Hotel, at St. Joseph. He has acquired by outright purchase the Hotel Misha- waka, at Mishawaka, Ind., which he has been operating on a lease for the past three years. This, with the ad- dition of the Urbana-Lincoln, a mil- lion dollar proposition, at Urbana, IIl., already a pronounced financial success, makes Charley a close follower of E. M. Statler. He is much beloved by his colleagues in the Michigan organ- ization. W. F. Burns, has recently regained possession of the Hotel Phelps, at Greenville, and ] am glad of it. Frank is one of a very few country hotel men who has for some years past been op- erating on the European plan with a la carte service and making good. His charges for cafe service are remark- ably reasonable and a satisfying meal is provided at about the rate for table de hote service. One of the most prominent hotel architects in the country forsees an era, not far off, when it will be unusual for wealthy Americans to have homes of their own. “It is an architect’s business to study the habits and customs of the rich. That is why I feel that I am not fa. wrong in my expectation of a general change in their way of living. The hotels are going to be the homes of the wealthy in this country. Aside from being monuments to a great fortune, great family seats are no longer use- tul to rich people. “Home, to the wealthy American, must be defined as the city where his financial interests are centered. His fireside is always .on the move, to California for the winter, where he needs no fire, to Europe in the sum- mer, or maybe farther, and to some club or hotel at home. At a hotel the rich can have all the service they want cheap, according to their outlook, and be saved the trouble of shifting ser- vants about. “You can see the drift of things in the new apartment hotels where even some of the rich can hardly afford to live, and in the gilded suites which are being provided as the best rooms in the palatial inns contemplated in the country’s hotel building program.” President Stevenson, of the Great Lakes Tours Association, Hotel Stev- enson, Detroit; President Hodges, of the Michigan Hotel Association, Bur- dick Hotel, Kalamazoo, and W. L. McManus, Jr., Cushman House, Petos- key, have been touring Northern and Eastern Wisconsin, with a view to the extension of future Great Lakes tours. The trip wound up with a busi- ness meeting of the former associa- tion, at Chicago, last Saturday, at Excellent Cuisine Turkish Baths Stop at the = a : at Deo Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. 400 Rooms—400 Baths MORTON HOTEL When in Grand Rapids you are cordially invited to Visit, Dine or Dance in this new and Beautiful Center of Hospitality. At Rates from $2.50 W. C. KEELEY, Managing Director. Menus in English Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up. European Plan 150 Outside Rooms $1.50 and up - HOTEL CHIPPEWA New Hotel with all Modern Conveniences—Elevator, Etc. Hot and Cold Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 HENRY M. NELSON Manager MANISTEE, MICH. Dining Room Service HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES j $2.50 up with bath CAFETERIA IN CONNECTION sp NEw et ee One half block fos of the Union Station GRAND RAPIDS NICH CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor OCCIDENTAL HOTEI FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon soe Michigan TYPEWRITERS Used and Rebuilt machines all makes, all makes repaired and overhauled, all work guaranteed, our ribbons and car- bon paper, the best money will buy. Thompson Typewriter Exchange 85 N. lonia Ave., Grand Rapids, Mich. Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capltot on Seymour Avenue 250 Outside Rooms, Rates $1.50 up, with Bath $2.50 up. Cafeteria in Connection. WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. | Hotel Whitcomb > ee { AND OY Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager a ith ion Jan ceS, all ar- uy. ige ich. ot UPs i. all ted. ble. lalf ths he ger November 12, 1924 MICHIGAN TRADESMAN 25 which plans for next year’s advertis- ing campaign were outlined. Writer was the guest of Mine Host Swett, Occidental Hotel, ‘Muskegon, at his country home, on election night, where returns were conveniently re- ported by radio, interspersed by musi- cal and other programs by the prin- cipal broadcasting stations of the country. It seems hardly necessary to state that the news transmitted was satisfying and convincing. American Restaurant Journal (edi- torially): ‘Dou you feel irritable and aggressive when you need food? Most people do, especially those having nervous temperaments. As soon as they satisfy the cravings of the stom- ach, they relax and feel at peace with the world. : “All this is inherited from the an- cient times when man was in the ani- mal state or not far removed from it. Nature made animals and primitive man aggressive and wrathful when they needed food so they would be in- cited to go out into the jungle and kill. “Hunger appeased, they relaxed, be- came drowsy—nature again, asserting her cunning by making them want to lie down and doze, giving the stomach unrestricted blood supply to aid di- gestion and rebuild the exhausted cells of the body. “We no longer have to go out and kill animal life with bow and arrow or spear or hand-to-hand combat. We simply go to a restaurant or open the lunch peaiil—and get what we want. If the service is slow and appetite ferocious, we occasionally revert to jungle type and feel like going out and manhandling the chef and waiter to rush our meal. : “Obviously, there is no longer any physical or other necessity of irritabil- ity and aggressiveness accompanying hunger. Those unpleasant sensations are superfluous. But nature has not quite kept up with our rapid advance- ment. Jungle days are gone, but she has not eliminated jungle emotions. “In many other ways civilized man has outgrown his physical body. We have become civilized fast. Natures evolution is slower, so we have not shaken off jungle emotions and jungle physique. Our bodies and emotions are like driving a stagecoach in an age of airplanes. : “That is what the highbrows mean when they claim the machinery and systems of civilization have developed faster than man’s ability to handle them.” Frank S. Verbeck. — <> Hats Not So Simple. A tendency on the part of “smart” women to veer away from the simple hat, with next to nothing for trimming in favor of more elaborate chapeaux is reported from Paris. Aigrettes and other trimmings forbidden in this country are now seen there in abund- ance, according to cable information received by the Retail Millinery As- sociation of America. In fact, the finest of cross aigrettes, brushing the cheek in luxuriant abundance, are re- garded the top of the mode in hat decorations at the moment. “Ostrich in many luxuriant forms is smart, and new ideas are constantly introduced,” the bulletin goes on. “Cora Marson varies the conventional Slack plush Directoire with an exag- gerated arrowhead covering most of the front and standing three inches above the crown. She makes this fantasy of minature arrowheads of zold striped with bands of kolinsky rar, “The new Napoleonic shape, which is called ‘gendarme,’ is creating a vogue for itself with its becoming wideness at the side. Jane Blanchot splits the brim at the center and in- serts there a_ stiffened triangular co- carde of soutache braid and black and white monkey fur. Cora Marson places gray and black imitation aigrettes very effectively in an outstanding position at the sides of a deep-crowned hat of panne velvet. “Paul Poiret is making a_ very charming version of the small Chinese hat, trimmed with four small strips of chipmunk fur. These are attached about two inches from the bottom of the upstanding brim, and are fastened by means of loops over a single large, round button that is covered with the velvet of the hat and placed at the center top of the crown. Flora and Marguerite are treating the Napoleon tricorne in an original way by crimp- ing the standing brim in large undula- tions from end to end. They trim it with only a ribbon fob hung over the brim revers and ending in a large ivory beetle.” —_——__-_o-o oo N. Y. Canners Short on Corn Con- tracts. The New York Canners, Inc., own and operate canneries in that and other states, have announced that delivery on canned corn from the 1924 pack on contracts on standard sweet corn will be 20 per cent., on extra standard sweet corn, 25 per cent., on fancy Country Gentleman corn 30 per cent., and on fancy sweet corn, 60 per cent. These figures indicate the effect of the unsatisfactory weather condi- tions this season. The New York Canners’ Golden Bantam corn was better, and they are delivering 100 per cent. in all size cans. The deliveries noted on other grades above are all in No. 2 size cans. The Marshall Canning Co., of lowa has announced delivery of canned corn of 56 per cent. on standard and 87 per cent. on extra standard and 80 per cent. on fancy sweet corn in No. 2 size cans. Canned salmon is selling better than usual, as the warm weather has pro- longed the picnic and cold luncheon season almost thirty days. The prices of canned salmon on the Pacific Coast are steady and the export demand is said to be good. Canned pumpkin is in brisk demand for Thanksgiving and holiday trade, not alone for pies but for many other uses, such as soups, griddle cakes, sun- shine biscuits, and ginger bread. It has been suggested that pumpkin is merely a pie filler and that it is taste- less. It is, on the contrary, a fine food and contains protein, fat, and carbo- hydrates, comparing favorably also with other vegetables in lime, phos- phorus, magnesium, and other mineral salts. It has a considerable sugar content. Baked pumpkin, buttered, is a popular food in many localities. If it is considered tasteless, which it real- ly is not, so are wheat flour, corn meal, potatoes, and other valuable food articles. John A. Lee. —_22+2>—___ The clerk who makes himself more valuable to the store will inevitably make himself more valuable to himself If not appreciated by his present boss, he will be discovered by some other. Immediate Profit often means Eventual Loss F some one said to you “T’ll give you one dollar now ot two dollars tomorrow”—which would you choose? Naturally you’d wait and get the two dollars. It’s the same thing when you are offered the choice of an inferior product at a low price or a known product at a fair price. The immediate “profit” on the inferior article is more than offset by the smaller margin, multi- plied by many sales, on the quality product. The quality product has a much faster turn over because it satisfies the consumer. Armour’s Quality Products assure you of consumer satisfaction. Their exceptional excellence will build a permanent following for you—establish a dependable income. Display the complete line of Armour’s Canned Meats. Veribest Pork and Beans, Veribest Evaporated Milk, etc. Shot Them and You'll Sell Them ARMOUR 255 COMPANY CHICAGO OFFEE Perea Ba ara Until You have this splendid coffee on Your Own table, you cannot know just how good coffee can be. What We Are Telling YOUR CUSTOMERS Distributed at Wholesale by LEE & CADY -— Detroit MICHIGAN TRADESMAN November 12, 1924 26 eo ' z F ‘ 3 = : = Y |? 2? DRY GOODS, ©: :¢ : . FANCYGOODS +> NOTIONS: | Michigan Retail Dry Goods Association. President—J. B. Sperry, Port Huron. First Vice-President —Geo. T. Bullen, Albion. Second Vice-President—H. G. Wesener, Saginaw. Secretary-Treasurer—H. J. Mulrine, Battle Creek. Manager—Jason BE. Hammond, Lansing. Line It Up—Too. From the weeks in November until the day before Christmas it is recom- mended that you run a corner card, paneled off, in your advertiseient, the space being given over to a Christmas suggestion—a— short newsy item about Christmas. Do not write your copy around merchandise items al- together but vary with para- graphs simiiar to: “The time when Christmas was first observed is not known to an absolute exactness but as it is spoken of in the beginning of the third century by Cle- ment of Alexandria, we know it is a very ancient Christmas festival.” “Have you read Dicken’s ‘A Christ- mas Carol’? If you have not read it, do so at once. You will find it a tonic of Holiday spirit.” In this way you will soon have the following of readers and their com- ments to friends will develop other readers. The merchandise offers which will be described between these newsy suggestions will then be of more import. The suggestion paragraphs can be set in “panels” or “boxes” surrounded by two point printers rule. — +2 Prices of Silks Are Lower. A chart analysis of the wholesale prices of broad silks, cotton cloths and woolen fabrics for the first nine months of this year, made by Cheney Brothers, indicates that the wholesale quotations of the silks to-day are well below those prevailing on cottons and woolens. The graph is based on Cheney Brothers’ own records and on figures of the Federal Bureau of La- bor Statistics. It traces the price his- tory of silk, cotton and woolen cloths from 1913 to the present date and shows that, throughout the fluctuations of this period, silk ones have remained almost consistently on a lower com- parative price level than either cotton or woolen cloths. It is also brought out that, practically throughout the whole period, the prices of the latter have risen more rapidly than those of silk and have reached much higher levels. Silk fabrics are to-day accord- ing to the company, about 25 points below cottons and woolens on a com- parative basis and are the lowest levels they have been for two years. short oe Winter Resort Blouses Ready. The approach of the Winter resort season has been recognized in the waist trade by several formal openings of lines especially designed for wear at the various resorts. The tunic blouse is strongly featured for South- ern wear and, according to a bulletin sent out by the United Waist League of America, is shown in many gay and distinctive prints. Sleeves in many of these models are very short and the lengths of the tunics vary from 36 to 40 inches. There is a minimum of trimming, as the prints are mostly all- over designs. For wear with the tailored suit the manufacturers of tail- ored blouses have adhered to the gen- eral lines laid down last Spring. How- ever, they have introduced such novel- ties as the insertion of fine, narrow Swiss embroidery and faggoting in the seams. Tucks are much in evi- dence and are used both horizontally and vertically. a. Ombres Lead in Scarfs. Ombres in the so-called “double” effect are featured in the new fringed scarfs being shown. These scarfs have a broad stripe of graded color at each side, the middle being entirely white. High shades are used in their development. Scarfs having simulated leopard and chipmunk patterns are also well to the fore and are selling very well to leading stores. Hand- blocked floral patterns are likewise being featured in varied color com- binations, the latter in some cases running as much as eight different colors in one scarf. These scarfs are not fringed. Roman striped merchan- dise, it was said yesterday, continues to hold favor. For evening wear, printed chiffon in many designs is stressed. Wholesalers here look for the scarf vogue to continue strong for the Palm Beach season and well into the Spring. ——_2~+>___ Coat Demand Is Irregular. Cranberry, ox blood and _ penny brown continue dominating shades in women’s Fall coats, with the interest of retailers centered strongly in gar- ments of suede finish fabrics. Over the last ten days, wholesalers say, the buying by retailers has been of a fluctuating character, increasing or dropping behind in keeping with the vagaries of the weather. The stores are beginning to get some real action in their sale of this merchandise, but apparently consider their present stocks adequate until the onset of real cool weather. On the other hand, coat stocks in the market are not large and the prediction continues to be made that when retailers acutely want mer- chandise they will not find it altogether easy to cover their requirements. This condition is also a strong factor in keeping wholesale prices firm. Much Call for Handkerchiefs. Earlier predictions that the forth- coming holiday season would be one of the biggest in recent years, as far as women’s handkerchiefs are con- cerned, are being amply borne out. The consumer demand has already set in strongly, and at the moment retail- ers find it somewhat of a problem to secure delivery. In many instances retailers made exceptional preparations for a large handkerchief business and they consider themselves fortunate. A good part of the stimulated business in this merchandise is traced to the great variety of patterns and the profuse color decorations shown, in addition to its customary appeal as a gift mer- chandise at this time of the year. In fact, the novelty goods enjoy practical- lv the whole demand, as there is very little call for the former staples. >> Dyed Furs in Millinery. Dyed furs are in active demand by retailers as an jtem of millinery trim- ming. Fur banding, which combines three colors and which was originated by Reboux, is still being sold both as banding and in the form of ornaments. Its success has been such that novel- ties of this type, especially in unusual colorings, will be much wanted for ihe winter resort season. Beige and hrown combinations in fur trimmings are selling well, from all acounts. They are especially featured in band- ings, such for instance, as a summer ermine band with a darker fur running in a uarrow strip through the center. Wholesale Dry Goods Outing Flannels Flannels of all kinds are in greater demand this year than ever before. over your supply, and then let us furnish you with your requirements. We have both 27 inch and 36 inch widths in a wide range of prices and qualities. PAUL STEKETEE & SONS Check Grand Rapids, Mich. Purses and Vanity Cases Shirred Elastic Fancy Arm Bands Suspenders Garters Silk and Silk & Linen Um- brellas Boxes. is complete. Holiday Merchandise The holiday season is at hand and you undoubtedly will need novelties to take care of your Christmas trade. stock is very complete on such items as: We call your attention to the new Norida Loose Powder Vanity Case and the Wilsnap Lingerie Clasps in Holiday We suggest that you pay us a visit now while our stock GRAND RAPIDS DRY GOODS CO. Wholesale Only Our Fancy Boxed Handkerchiefs Dolls Bobbie Combs and Barretts Stamped Goods Table Runners & Scarfs Christmas Boxes November 12, 1924 MICHIGAN TRADESMAN 27 Sobering Effect of Responsibility on a Radical Statesman. Last March, when the French franc was plunging downward and was ap- proaching the 3 cent level, Premier Poincaire’s government did a_perfect- ly sound and patriotic thing. It pledg- ed itself to increase taxation and to balance the budget. With these assur- ances and the earmarking of an equiva- lent amount of gold in the France as security, it famous $100,000,000 credit syndicate of American bankers headed by J. P. Morgan & Co. What followed makes one of the thrilling financial history. Armed with the new credits and with the government’s undertak- ing to balance the budget, the Bank of France entered the exchange mar- ket and put the short sellers to rout. A tremendous accumulated demand for francs came in. The price doubled within a fairly short time. The franc was saved. Big speculators in Central Europe were ruined. Reselling at the higher levels, the Bank of France not only recovered the total of its credit, but realized a handsome profit as well. The operation was one of the outstand- ing financial successes of all time. 3ank of the from a secured most chapters in One might have assumed that all shades of French opinion would have hailed the government’s action. But no; the vagaries of politics would not permit so logical a result. The radical element in the Chamber criticized the government severely. Even the amiable M. Herriot, as leaders of the opposi- tion, took the Poincaire government to task for binding the country in the matter of internal policy. He con- demned what he called the severe terms inflicted on France. All of which furnished a pretty example of the practice of trying to manufacture political capital. The ironies of fate are not always separated by large lapses of time. Poin- care fell; Herriot took his place. In six months the original credit had ex- pired. The franc had attained a rea- sonable degree of stability. The im- proved position of the country and the stronger European situation justified confidence. Nevertheless, M. ‘Herriot and his advisers began to think about that credit. The franc was not likely to be attacked again; nevertheless, it would be safer, perhaps, to have the money availabie. What was wicked in the previous administration became a perfectly desirahJe thing. In due time the credit was renewed. One can see the Poincarists making notes on their calendars. Now comes the reopening of the French Chamber. The inevitable hap- pens. A member of the opposition asks M. Herriot why the government re- newed a loan it had Jcriticized so vigorously. M. Herriot is quick to reply. He disclaims all embarrassment. The con- ditions of the new loan are quite dif- ferent from those of last spring. Then the government gave engagements re- garding its expenditures. “This time,” he is reported as saying, “our Ameri- can friends have proposed a renewal of the whole operation, but without condition.” Cross-examination is cut off by a ten-minute rule. The incident leaves one with the feeling that M. Herriot turned a cor- ner pretty quickly. Perhaps more of the matter will be heard in the Cham- ber. The credit, it must be remem- bered, credit. It secured by gold in the Bank of France before; would the bankers accept less security now? Would bankers make an unsecured loan of this size to any is a bankers’ was foreign banking institution? Besides, the bankers were quite em- phatic last spring, and properly so, on the necessity for assurances that the French budget They held that the credit would be wasted if proper fiscal policies were not adhered to. Are they likely to be less impressed with the necessity of fundamentals now? We know that they were quite insistent on the im- portance of principles when the Ger- man loan was discussed at the London would be balanced. conference. They held that cash is useful only when used in a sound situation. Possibly we should be prepared to believe that the bankers are so pressed with the Dawes plan and with the strength and sagacity of the Her- riot government as to wave aside the protections demanded when the French credit last spring. Frankly, seems pretty doubtful. Or shall we conclude thai when M. Herriot felt the thump of the boomerang against his skull his words came hastily and in a not par- ticularly revealing manner? Whether that be so or not, the fact remains clear that a radical statesman im- was. established such a_ thing soon turns into a conservative when the question is one of his country’s finance. Further, it seems pretty clear that. whether the record so states or not, the radical Herriot government is just as fully committed to sound fiscal policy as was the conservative Poincare regime. F. Schneider, Jr. ——_.>+>———_ Boys Build Unique Business. Boys in a California city have form- ed an organization and have proved themselves such good craftsmen that a profitable business is the result of their ingenious efforts. So accurately, so exactly true to scale have they con- structed models of railroad cars, en- gines, and steamships, that the com- panies thus cleverly represented are glad to buy the entire output of the young craftsmen for exhibition and ad- Beginning in the smallest way, the boys have by pa- tience and true workmanship built up a prosperous business with a waiting vertising purposes. list of orders. Se To Restore Chestnut Tree. Joseph F. Rock, recently returned to this country from China, tells of vari- made in a the Yangtze River, a canyon deeper even ous discoveries which he hitherto unexplored canyon of than the Grand Canyon of Colorado. Among his most valuable finds iS a species of blight-resisting chestnut trees with which he will make an ef- fort to restore the exterminated chest- Mr. Rock is confident, also, that he has discover- nut timber in this country. ed a tree which yields an oil beneficial in the treatment of leprosy. Michigan R. F. amplification. speaker. Solid mahogany most beautiful set.’ panel door. head phones, etc. “De Luxe” 4 tube receiver. Built-in adjustable loud case. MRC-4 $450 8 tuhe receiver in handsome case with inlaid and compartments for batteries, MRC-3 $87.50 MICHIGAN RADIO CORPORATION, GRAND RAPIDS, MICH. luxe MRC-4. 1 stage “America’s quantities than ever before. They know A set for every requirement. The beauty of the cabinet work. The sup- erior electrical construction have won for Michigan receivers an enviable place in the minds of the purchasing public. Michigan dealers are buying in greater from past experience that these sets are right, and give satisfaction. Write for illustrated folder of complete line. Complete Line— Each the Best in 1ts Class TT. Michigan line is complete from the MRC-2 right through to the De sired REX RADIO SALES CORPORATION Wm. Alden Smith Bldg. GRAND RAPIDS, MICH. Exclusive Distributors For STATE OF MICHIGAN 8 tube Regenerative Detector amplification. up on orders for last year. Michigan two stage amplifier. loud speaker. without any receiving set. and 2 stages of never could catch MRC-12 $57.00 The set we Will operate any Gives any degree of volume de- distortion. Can be used with MRC-15 $30.00 Michigan ‘‘Midget”’ 2 tube regenerative long distance won- der. MRC-2 $32.50 nl FELT CL CCC mr Zz. > Z @ puma CUCL prety dent —, MICHIGAN TRADESMAN ) 1 Odd and Intimate Comment on Busi- ness Events. Henry M. Dawes, Controller of the Currency, has spoken forcefully. His words concerning the National banking system have received the indorsement of a majority of executive officers of National banks. They are: “I cannot see how we can reason- ably expect the continuance of a Na- tional banking system, with all of its obvious advantages, if, instead of of- fering competent bankers incentive to enter it, we load them with handicaps and bind them by laws made to con- form with conditions which no longer exist. The question of the passage of the banking legislation as proposed in the McFadden-Pepper bill seems to be a matter of critical importance, and it means quite as much to the State banks as it does to the National banks, because it involves the preservation of the Federal Reserve System.” Mr. Dawes, speaking in general terms, asserts that there is no provi- sion in the contemplated legislation which is not conservative and which has not been thoroughly tested under varying conditions by the operation of institutions under State charters. This proposed legislation would en- able the National banks to compete on a more even footing with State-char- tered institutions. Among the handi- caps under which the National institu- tions are now laboring are branch banks, limited charters, real estate loan limitations, capital, etc. These restric- tions have in the last six years re- sulted in forty-seven National banks being absorbed into the State system in California, in New York twenty- four, in Ohio nineteen, and in Penn- sylvania fifteen. The labor point of view of bankers and banking generally is set forth by Warren S. Stone, president of the Brotherhood of Locomotive Engineers Co-operative Trust Company and a director of the Empire Trust Company of New York, in an article in the La- bor Banker. He says the present banking system is not really a system, but simply is the beginning of one. One of the problems before bankers, he said, which commercial banks as a class should attack is: How best can we go about establishing the honesty and character of a poor man as an actual commercial asset? He con- tinues: “We know that an honest man, who has done big things and who is being pressed to the wall very frequently obtains assistance simply because his word is good; because his character is security. “But the path is not smooth for the obscure man who is as honest as the cay is long; who would work his fing- ers to the bones to pay his debts. Such a man frequently has no place to turn for assistance. “The problems of the banker have not been solved until legitimate bank- ing has done at least everything for the deserving man that those who ex- act usury are willing to do. One of the obligations of legitimate banking is to drive usury from the field. “Finally, our banking problems have not been settled until the time has come when legitimate building enter- buildings, railroads, hydro- electric plants, all legitimate endeavor, are never halted because of lack of funds. No farmer should ever be com- pelled to mortgage his prospective crop at exhorbitant rates of interest in order that he may buy needed sup- plies. A banking system which piles up idle funds in one section of the country, while another section starves for capital, is not really a system. It is simply the beginning of one.” prises, The Eighteenth Amendment, it was supposed, would destroy the hotel business, says Frank A, Dudley, presi- dent of the United Hotels Company of America, in System. However, he points out that it did nothing of the kind, but instead turned hotel manage- ment into a science. Whereas in the days before prohibition hotel profits were so large, especially from one de- partment, that it was unnecessary to apply ordinary business principles to the purpose for which a hotel is built —the renting of rooms—to-day it is different. A hotel, to earn a- profit, must be conducted on the same mer- chandising plans as any other mer- chandising concern, accofding to Mr. Dudley, who has ten set questions for determining how much business a city or street where it is planned to locate a hotel is really good for. Ameng them are: The number of commercial trans- ients, number of automobiles that pass a given point, particular attention being paid to license plates to note the number of tourists; convention possibilities of the city, banking re- sources of the city, condition of its in- dustries, retail conditions, building per- mits, how leading business men and bankers feel about the establishment of a new hotel, buying habits of the people, number of social events which can reasonably be expected to come to the hotel. The trouble with the folks who loudly proclaim that “no man can earn $100,000 a year” is that they don’t mean that at all, according to the Na- November 12, 1924 An Easy Matter F YOU made a will sometime ago and named an individual as your executor, and if you have since learned from the experience of others that such a plan is a serious mistake, you can easily change the appointment. Your attorney can quickly make the desired al- teration, and at the same time it would be advisable for you to read through your will with him as there may be other points you might wish to change. Be sure your will names a trust company as exe- cutor and trustee in order to assure the trustworthy management of your estate and the happiness of your dependents. [;RAND RAPIOS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN Fourth National Bank United States Depositary GRAND RAPIDS, MICHIGAN Established 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. Wm. H. Anderson, Pres. Christian Bertsch, Robert D. Graham, Samuel D. Young, DIRECTORS. L. Z. Caukin, Vice Pres. J. C. Bishop, Cash. Sidney F. Stevens, David H. Brown, Marshall M. Uhl, Samuel G. Braudy, James L. Hamilton. PRIVATE WIRES to all MARKETS LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or purchase. ‘ CORRIGAN COMPANY Investment Bankers and Brokers Ground Floor Michigan Trust Bldg. Citizens 4480 Grand Rapids, Michigan Bell Maia 4900 “By their works ye shall know them:” NACHTEGALL MANUFACTURING COMPANY Gentl2men: GRAND RAPIDS, MICH. BANK, STORE & OFFICE FIXTURES We take this opportunity to say we are thoroughly pleased with all the material you have furnished us, the artistic design and fine workmanship. We can not speak too highly of your erector who is on the job about sixteen hours a day and busy every minute. He is a competent workman and a gentleman. Yours Very Truly, THE BELLEVUE STATE BANK, C. D. Kimberly, Cashier. 2 4 ‘ < Ve Cs 4 4 £ 4 « : QZ ~~ A. > November 12, 1924 tion’s Business. “They mean,” it says, “that any man can live on less than that.” Some of the large salaries paid oft- times are the subject of considerable debate. Will Hays, for instance, left a President’s Cabinet to straighten out the tangles in the moving picture in- dustry. He is said to get more than $100,000, but those in the industry as- sert that he has more than earned his salary by the money he has saved film producers. The Florida citrus fruit industry tried to enlist the services of Secretary of Commerce Hoover in its organiza- tion. They wanted to pay him $200,- 000 annually, but those making the iffer expected he would save them mil- lions. Henry R. Towne, head of the large lock manufacturing company of Yale & Towne, made it plain in dictating his will that he was one who practiced what he preached. He never lost an opportunity to proclaim the United States as the greatest industrial nation in the world. When he died his will disclosed that his millions of dollars made in the lock manufacturing indus- try will eventually be devoted to the erection of industrial museums in New York. His reason for this is explained in the following statement: “We do not possess any permanent exposition of American achievement in the peaceful arts, including agricul- ture, industrial chemistry, animal in- dustry, forestry and woodworking. mining and metallurgy, transportation apd communication, engineering and architecture, idustrial chemistry.” The old question as to whether property owners directly benefited by the extension of improvement of trans- portation facilities should pay part of the cost of such work has been re- opened in various communities by the recent vote of citizens of Detroit in favor of such a procedure, and under which the cost of that city’s rapid tran- sit program is apportioned amorg property owners, car riders and all taxpayers. Figures furnished the Real Estate Magazine by Detroit authorities show that locally benefited property will pay 51 per cent.-of the cost of the perma- nent way and the city at large will pay 17 per cent. The car rider will pav 32 per cent. of the total cost, which will be represented in equip- ment, in the fare charged. The assessment on locally benefited property varies from 7 cents per square foot at a station to 1 cent per square foot a half mile away from the rail line. These local assessments must be paid annually during the seven years of the construction period by all prop- erty owners within one-half mile of the rapid transit lines. In presenting the plan to car riders the city pointed out that the cost of the equipment was all that the car rider had to carry and pay back, be- cause he would have no interest to pay on the 51 per cent. of the total cost assessed against locally benefited property and no interest to Duy on the MICHIGAN TRADESMAN 29 17 per cent. paid by the city as a whole. Such a system as that approved by the Detroit voters was submitted as one of the solutions of the Philadelphia transit problem by Thomas E. Mitten, chairman of the Philadelphia Rapid Transit Company, several years ago, when he stated that the cost of added transit should be properly apportion- ed as between general taxation and assessment of benefited property. It is possible for the United States Treasury to retire all United States bonds bearing the National bank note circulation privilege by April 1, 1930, and do away with the National bank notes, according to the American Banker. This publication, writing on the possibility of the passing of the National bank notes, says: “When on February 1, 1925, the Treasury De- partment redeems the $118,000,000 old United States 4 per cents, there will be left outstanding the following bonds bearing the circulation privileges: Two per cent. consols $599,724,050; 2 per cent. Panamas, $48,954,180; 2 per cent. of 1915, $25,947,400. “The 2 per cent. consols are of in- definite maturity, but may be retired at the pleasure of the Government after April 1, 1930. The 2 per cent. Panamas could have been reduced at any time after August 1, 1916, and are now sub- ject to redemption at the pleasure of the Government. They mature Aug- ust 1, 1936. The 2 per cent. bonds of 1915 are also redeemable at present, but do not mature until August 1, 1938. “Thus, in addition to the old 4 per cents. called for redemption on Feb- ruary 1, there are $74,901,580 of Unit- ed States bonds bearing the circulation privilege which the Treasury can re- deem at will, but nothing can be done about the consols until 1930. How- ever, if recent reports that it is the OFFICERS WILLIAM ALDEN SMITH, CHARLES W. GARFIELD Chairman of the Board . Chairman of Ex. Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, ORRIN B. DAVENPORT Vice President Assistant Cashier EARLE D. ALBERTSON, HARRY J. PROCTOR Vice President and Cashler Assistant Cashier EARL Cc. JOHNSON H. FRED OLTMAN Vice President Assistant Cashier BRANCH OFFICERS Grandville Avenue and B Street East Fulton St. and Diamond Ave. R. A. Westrate, Manager Willis Vandenberg, Manager West Leonard and Alpine Avenue Wealthy Street and Lake Drive H. Fred Oltman, District Manager John W. Smits, Manager Leonard and Turner Bridge, Lexington and Stocking Chris Ricker, Manager Bert Q. Hazlewood, Manager Grandville Ave. and Cordelia St. Bridge and Mt. Vernon Peter Leestma, Manager Frank C. Wegenka, Manager Monroe Avenue, Near Michigan Division and Franklin Jacob Heeringa, Manager C. Fred Schneider, Manager Madison Square and Hall Street Eastern and Franklin Edward L. Sikkema, Manager Tony Noordewier, Manager The Grand Rapids Savings Bank 60,000 Satisfied Customers Resources Over $19,000,000 Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Cupital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS Detroit First National Bank Bldg. Telephones | ('tiz°"5, 47"? Congress Building ee _ 30 Treasury Department's policy to re- tire circulation bonds as rapidly as the occasion will permit are correct, it is conceivable that by April 1, 1930— only five and a half years hence—the end of National bank notes will be witnessed. “National banks are thus confronted with the possibility that the circulation privilege may definitely pass by 1930, and it is up to them to estimate how much they care about retaining the circulation privilege.” Japanese business men jn Seattie have received first samples of the new Tapanese typewriter. It has but one key, yet prints 7,026 characters. An operator with brief training can write sixty words a minute, which is almost double the speed of hand work. The machine makes carbons anl prints from the bottom upward of the page to the top and from right to left. In addition to the Japanese alphabet it has the English alphabet in one cor- ner. The characters are single bits of steel type adjusted on a movable tray, so as to be pushed from the botton in- to contact with a ribbon and the paper on which the writing is being done. A directory similar to a city street guide helps the operator to locate an unusual character, indicating under the word wanted a description of the row in which the character is to be found and how many letters it is from the top to the bottom of the row. ~~. — What Reduction in Fire Loss Would Mean. Inasmuch as our economists tell us that the Nation’s annual increase in wealth amounts to about nine billions per vear, estimated in dollars, that is wealth that can be plowed back into our railroads, industries, housing, etc., we get a way of measuring the Joss chargeable to fire. It is seen that while we take eighteen steps forward, we take two steps backward, and the point that I wish to make is that through our fire losses we diminish by just that much the base upon which investment credit powers of the Nation rests. When we consider that some of our premier industrials are paying better than 7 per cent. for well-fortified loans, when we look at the bond market and see premier bonds at the low prices ruling; when we look at Japan, a na- tion of nearly eighty millions of the most industrious people of the world, and see what they had to pay to secure investment credits in the sum of a few hundred millions of dollars: when we look at the impoverished condition of our railways and the difficulties they have had in securing investment cred- its, we can not but be impressed with the fact that there is an actual short- ave of investment credit. The credit man, when he looks at the vast annual fire losses can not but see that if we could reduce the loss by one-half (and that fraction is well within possibilities), we would have an accumulation year after vear at the rate of between 250 and 300 millions of dollars of added wealth upon which investment credits might rest. It is a matter of simple mathematics to see what this would mean in the course MICHIGAN TRADESMAN of a few years to the added wealth and credit powers of the Nation. W. W. Orr. -———_232>—___ Poor Stopping Places for Incendiaries. That a city can make itself rela- tively immune from incendiarism and arson has been proved by the city of Detroit with a special arson squad. This city which, through the Fire Marshal Department, makes a rigid investigation into the origin of every suspicious fire had but thirty incen- diary fires in 1923. This contrasts with 117 in 1921. The secret of success has been to place responsibility for prose- cution and conviction of incendiaries into the hands of two men, whose sole business it is to keep incendiaries out of Detroit. Those who come in are sent to prison but many never come in. These special investigators re- spond at once to every fire of sus- picious origin; they take photographs of objects which should be introduced as evidence and have competent engi- neers take notes as to the exact loca- tion of these objects so that there may be no slip-up when time for presenting the case in the courts arrives. Long and specialized experience in the handling of arson cases has given these men an unusual sharpness in dealing with the criminal, has enabled them to know just where to turn for corroborating evidence that may be necessary and has made them experts in preparing cases for trial, The expenses of a special arson in- vestigating squad are small, indeed, in comparison with the possible advan- tages to a city. The great effect is deterrent. The professional fire bug learns to avoid the city where he knows he is going to be subjected to a particularly rigid investigation and he moves on to fields where the “pick- ing” is easier. Thus the city which fa.s to protect itself makes its com- munity doubly attractive for those who are seeking to defraud insurance companies. ———-- 2 _____ Convicted of Arson. Samuel Kaufman, manager of a shirt factory at Avon, Lebanon county was convicted of arson at a recent term of criminal court. Testimony on the trial of the case developed that some 700 dozen shirts, which were alleged to have been in the building at the time of the fire, and a loss for which was claimed from the insurance com- panies, were not in the building at all. Circumstantial evidence against the manager was so strong that the jury convicted him. ——— Ben Said It All. That wise old bird, Benjamin Frank- lin, looked over his spectacles one day, and noting that one of his printers was trying to fix a break in the press with a piece of rope or a two by four or some other make-shift, suggested that it be repaired in a proper manner, He then remarked to a customer who happened in: “Men take more pains to mask than to mend.” And what was true in Benjamin’s day is true in this year of grace. —_2-.__ A Sunday paper makes the best regulated living-room look like a theater after the audience has left. November 12, 1924 FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 907% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS @ Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual] Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. : WRITE FOR FURTHER PARTICULARS. tee O November 12, 1924 MICHIGAN TRADESMAN 31 Americans Should Patronize American Insurance Companies. According to Alfred M. Best, of the foremost insurance authorities, the total volume of American fire and marine premiums approximates $1,- 000,000,000 annually. The total vol- ume of casualty insurance premiums is somewhat more than one- -half bil- lion dollars. Almost one- -third, or $500,000,000 of this great amount is written either directly in foreign insur- ance companies or foreign owned com- panies or indirectly as reinsurance. These foreign companies are admit- ted to America upon the same terms and conditions as American companies. In they are permitted even more liberal conditions than are permitted to American companies. Companies are admitted here from France, England, Germany, India, Russia, China and Japan. That fact that America as yet has been unable to furnish the capacity for its own insurance requirements is a matter of grave concern to American one transact business in some cases business in general and should be hu- miliating to every American insurance man. In the event of war between Amer- ica and any other country, all contracts between the citizens thereof, including insurance contracts are immediately vitiated. It will be recalled that dur- ing the late war the insurance written by companies of enemy countries was immediately voided and American citi- zens were instantly deprived of the protection of such insurance. Insur- ance companies require detailed infor- mation of the properties insured by them. This information would be of great value to any enemy country in event of war and a possible invasion of the United States. During the war with Great Britain in 1812, all insur- ance contracts were immediately void- ed. Legislation was enacted by a number of states prohibiting British insurance companies from transacting America and these com- panies not even permitted to operate for quite a number of years. Conditions again under which America may find it necessary to defend herself from an alien enemy. Patriotic motives, if no other, should prompt us to meeting their insurance requirements without dependency upon Insofar as insurance is concerned the Battle of Bunker Hill has not yet been fought. The American Colonists strove for independence in finance in no less degree than they business in were may arise foreign insurance institutions. early business and strove for political independence. It was no more their intention to pay in- surance tax to foreign institutions than it was their intention to pay the im- port tax on tea levied by George the Ill. The organizations of the early American Insurance was brought about as largely for the pur- pose of developing American financial institutions independent of foreign in- stitutions of the same kind as it was for the purpose of protecting itself. American Insurance has not yet per- formed its duty, nor will it have reach- ed its destiny until every dollar of in- surance premium written on American property and for American citizens be handled by American Companies. It is both the duty and the destiny of companies Mutual Insurance to make this result a fact at the earliest possible date. Depreciation. Every once in a while when we are making an attempt to fix a valuation on a property which we insure, we have an argument over just what con- stitutes depreciation. Most property owners consider only the physical de- preciation, whereas really the term de- preciation includes inadequacy or the condition by which the property in question is not exactly suited to the needs of the station and obsolescence. Here is about the best definition of these terms we which we are indebted to Mr. George W. Robinson, appearing before the Iowa Independent Telephone Associa- tion: “You are a man of family. of the family you lay aside because it has out. That is physical depreciation. Your children lay aside their clothing because it is That is inadequacy. Your wife (Note: don’t let her see this) layas aside her clothes, not because they are worn out but because they are out of style. That is obsolescence.” have ever heard, for As head clothing worn outgrown. or outgrown, —_+2>—__ Working on Cost Accounting Prob- lem. The Chamber of Commerce of the United States is making a very laud- able effort to clear up the twilight zone which now exists among trade associations regarding the attitude of the Federal Trade Commission toward cost accounting. The first step taken has been the organization of a conference on cost accounting uniform THE PICTURE! A MATCH A Moment of Leaping Flames Disaster and Destruction 300 Homes Burn A Day In U. S. FIRE PROTECTION IS CHEAP! LACK OF IT IS COSTLY. MR. DEALER: It is up to you to sell your neighbor- hood adequate FIRE PROTECTION Write To-day For Our Proposition on Pioneer Fire Extinquishers and LaFrance Fire Extinquishers PIONEER CHEMICAL CO. OF ITHACA ITHACA, MICH. WESTERN DIVISION 212 West 11th Ave. Mitchell, So. Dak. which began in Chicago during the past week under the auspices of the Department of Manufacture of the national chamber. Uniform cost accounting has not been directly and independently the subject of a court or Federal Trade Commission except in case, the case brought by the Commis- sion against the United Typothetae, concluded about a year ago. During the past few months there has been an exchange the attorney for the Typothetae and review, one of correspondence between the Chairman of the Commission, Huston Thompson, in interpretation of the order. —_.+2>—— A Social Climber. “This bootlegging must be a good business. You're probably making a fortune.” “Aw, it ain't de coin what counts so much wit’ me, lady. It’s de people you meet.” —_——_—_—_——a— clearly until he No one can write has learned to think clearly. Telephone 51443 TAX SERVICE Federal, State and Inheritance The BEYER CO. ACCOUNTANTS and AUDITORS Cost and Financial Systems G. R. SAVINGS BUILDING 320 Houseman Bldg.. PROTECTIO OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association Grand Rapids, Michigan AUTOMATIC 42067 GOVERNMENT RAILROAD 205-217 Michigan Trust Building A.E. KUSTERER&CO. INVESTMENT BANKERS & BROKERS MUNICIPAL CORPORATION BONDS BELL, MAIN 243 5 PUBLIC UTILITY & & GRAND RAPIDS Preferred Lists of Safe Investments FOR R the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4675. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bldg., Ground Floor, Grand Rapids ——————————SSSSSEELSSSSS 32 Making and Keeping the Home Free of Fire. Utility, durability and beauty are the most influential governing pur- chase of a home. Is this house in its arrangement and location adapted to the use of my family. Is the house well constructed so that maintenance expense will be low and years of ser- vice are possible from it? Does the house make a _ pleasing appearance within and without? Most buyers of residence property are likely to stop at enquiries about these factors of utility, durability and beauty. It seldom occurs to the prospective home buyer to satisfy himself about the safety of his purchase. Yet this is a most important factor. The same business man who will give serious thought to the safety of his employes may forget about safety entirely when purchasing a place which is to house his dearest and most precious posses- sions, his wife and children. What can be done to prevent the start and spread .of fire, the most dread of house destroyers? Obsery- ance of a few fundamentals in con- struction, prevention and_ protection will go far forward eliminating this danger in our homes. First comes use of the right ma- terials and correct construction for the roof and chimney. Sparks alighting on the wood shingle roof and the de- fective flue cause from 40 per cent. to 60 per cent. of dwelling house fires. Where wood shingle roofs are widely used, the percentage-sometimes goes higher than that. Of nearly 4.000 dwelling house fires which occurred in Indiana in a single year. 58 per cent. were due to these two causes alone. A fire resistive roof covering brings the home buyer utility, durability and beauty and the fourth important fac- tor of safety. Have chimneys constructed to con- form to the requirements of the Na- tional Fire Protection Association, then have them examined once each year, correcting any defects discover- ed—and defective flue fires become a thing of the past. This has been prov- ed in more than one American com- munity. To prevent snread of fire in a dwell- ing, special attention should be given during construction to fire stopping between studs, placing of fire resistive materials on ceilings under inhabited floors, particularly above heating plants, coal bins, or garages, at chim- neys’ breasts, around flues and back of kitchen ranges, also under and above stairs. These are the points most likely to be attacked by fire or by such heat as will start fire. It is now possible to obtain con- struction which will resist passage of fire for at least one hour without greatly increasing the cost of home building. Be sure electric wiring con- forms to the National electrical code. Study dwelling house fires and you wilk find that when you have taken from your list of causes sparks from the chimney, defective flues, lightning and defective wiring almost every oth- er possible cause may be charged to immediate human carelessness. Carelessness in operation of stoves MICHIGAN TRADESMAN and furnaces will come first. Care- lessness with matches, kerosene, gaso- line, gas and materials subject to spontaneous ignition will have a prom- inent place. The rules of safety in the handling of these hazards are too numerous to be mentioned in detail, but ordinary precaution and constant carefulness in their use will remove them from the home fire cause list. Most of these hazards also involve an immediate danger to human life. Gilbert Chesterton has immortaliz- ed the careless acts of the kind re- ferred to here in an oft-quoted lim- erick: There was an old lady in Antrim, Who looked for a leak with a glim, Alack and alas, The cause was the gas, We will now sing the forty-fourth hymn. The law now requires the placing of fire-extinguishing devices in many locations, but, as always, the home has been regarded as man’s castle where he shall do as he pleases. Many more than half the fires which occur within the walls of the home could be extinguished easily before the arrival of the fire department if homes were equipped with fire extin- muishers. These extinguishers are easy to operate and are far more ef- fective on the usual dwelling house fire, where the fire is confined to com- naratively small rooms, than on the fires which occur in factories, stores and workshops, where they are now almost exclusively seen. Thousands of home owners to whom the purchase of an extinguisher would not be an item of financial considera- tion are wagering home, wife and children against its purchase. Last, but not least, protection for the home should include knowledge of the location and method of opera- tion of the nearest fire-alarm box. Raloh E. Richman. —_—_+.__ Statuettes as Lamp Standards. One of the large importers. of Oriental art obiects reports great suc- cess with carved figure statuettes for use as lamp standards. They are made of semi-precious stone, including gen- uine and imitation jade, lapus lazuli, malachite, rose quartz, crystal and agate. They are of Chinese manufac- ture from the Tsinan Fu district. The importer in question says that in his case the Chicago Cloisonnes are at present in greater demand than the Japanese, as is also the Chinese brass- ware. Among the leading articles are the Chinese shawls, which are still in great demand, even the more expen- sive types ranging in price up to $250 wholesale. The Merchants’ Creditors Asso- ciation, 208-210 McCamly Bidg., Battle Creek, Mich., have a Col- lection Service that Collects at a small cost and the subscribers get every Dollar collected. Try it and be convinced! References: Chamber of Commerce and Old National Bank, Battle Creek, Mich. November 12, 1924 Michigan Shoe IDealers Mutual Fire Imsuramce Co. OO Organized for Service, Not for Profit iia Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business OO For Information, Write to IL. jal, BAIKIEIR, Secretary: Treasurer LANSING, MICHIGAN The Mill Mutuals Agency LANSING - MICHIGAN STRENGTH ECONOMY REPRESENTING THE MICHIGAN MILLERS MUTUAL FIRE INSURANCE CO. AND ASSOCIATED COMPANIES Combined Assets of Group $30,215,678.02 20% TO 40% SAVINGS MADE IN 1923 Fire Insurance —All Branches TORNADO - AUTOMOBILE - PLATE GLASS fe! t db x i ‘) - ts » y 2 c 7 x > | on Qa z i ~» ? November 12, 1924 Western Plan To License Grocers. The much discussed plan for com- pulsorily licensing grocers, often de- bated in retail circles without fruition, has taken tangible shape in Washing- ton State, where the Washington Gro- cers’ and Merchants’ Association has framed a bill and will seek to have it enacted at the next session of the Leg- islature. Since it is likely to be used more or less aS a model for similar legislation in other states it is worthy of consideration here, although pub- lishing it in full is impracticable. The bill opens by defining a “grocer” as “any person, firm or corporation engaged in buying and selling at retail or to the consumer articles used for human food at a fixed place of busi- ness.” ‘ A “grocer’s clerk” is a person “over twenty-one years of age engaged in selling articles used for human food as an employe of a grocer and who has had not less than three years’ ex- perience in selling such articles.” A “grocer’s apprentice” must be over eighteen years of age and other than a “grocer’s clerk,” engaged, etc. Having defined these three, the act proceeds in substance as follows: “The drector of licenses shall have the power and it shall be his duty, with the advise and assistance of the supervisor of food, feeds, drugs and oils and the supervisor of weights and measures in the Department of Agri- culture and the supervisor of purchas- ing and the State dietitian in the De- partment of Business Control, to, from time to time, establish and provide for courses of study in the subjects of foods and food values, commercial English, commercial arithmetic, ele- mentary book-keeping, laws relating to pure food and sanitary methods of handling the same, methods of busi- ness and such other kindred subjects as may be deemed expedient to be pursued by grocers’ apprentices and applicants for certificates as grocers’ clerks and grocers. “To formulate and promulgate rules and regulations for examnation of and the granting of certificates of qualifica- tion to persons desiring to be register- ed as grocers’ apprentices or to be granted certificates as grocers’ clerks or grocers. “With the assistance of a board of examiners consisting of three grocers of at least five years’ experience, to be appointed by the Governor from time to time, to hold written examinations cf applicants for such certificates, at least semi-annually, at such places as the director may designate. “To grant certificates of registra- tion to grocers’ apprentices and certifi- cates of qualification to such applicants as may, upon examination, be found aualified to act as grocers’ clerks or grocers. “To charge and collect from all ap- plicants for registration as grocers’ apprentice a fee of five dollr ($5), and f-om all applicants for examination and certification as grocers’ clerks or grocers a fee of ten dollars ($10). To revoke for cause any certificate issued, after written notice to the holder, and a hearing being had thereon. “Any citzen of the United States, or MICHIGAN TRADESMAN any person who has declared his in- tention of becoming such citizen, re- residing in the State of Washington, being over the age of eighteen years, of good moral character, and having the requisite educational qualifications to successfully pursue the course of study required of grocers’ apprentices, may apply to the director of licenses and be issued a certificate of registra- tion as a grocers’ apprentice, which certificate shall entitle the applicant, for a period of not more than three years, so long as such certificate shall remain in force and unrevoked, and so long as he shall pursue the courses of study prescribed for grocers’ appren- tices and shall be continuously em- ployed as a grocers’ apprentice, to be known as and to wear a badge or oth- er identification prescribed by the di- rector of licenses indicating that the holder of such certificate is a ‘register- ed grocer’s apprentice.’ “Any citizen of the United States, or any person who has duly declared his intention of becoming such citizen, residing in the State of Washington, being over twenty-one years of age and of good moral character, etc., sell- ng food for not less than three years, may apply for the issuance to him of a certificate of qualification to act as a grocer’s clerk upon successfully pass- ing the examination, etc., and wear a badge or other identification prescrib- ed by the director of licenses indicat- ing that the holder of such certificate is a ‘certfied grocer’s clerk.’ “Any citizen of the United States, etc., or any copartnership, members of which are citizens of the United States, etc., or any corporation, the stockholders of which are citizens of the United States, etc., doing business as a grocer in the State of Washing- ton, being over the age of twenty-five years, of good moral character, and who has been engaged in the grocery business this State for at least three years, may apply for examination and for the issuance to him of a certificate of qualifications to act as a grocer, and such certificate shall entitle the holder to be known as a certified grocer and t> advertise his business as that of a certified grocer, “Provided, That no person, firm or corporation shall be entitled to receive and use a certificate or to be known as a certified grocer until all of the employes of such person, firm or cor- poration engaged in selling articles used for human food shall be certified grocers’ clerks, or registered grocers’ apprentices, “Tt shall be unlawful for any per- son, firm or corporation, other than the holders of the certificates provid- ed for in this act, to assume or use the title or advertise or use any words, letters or figures to indicate that the person using the same is a registered grocer’s apprentice or certified grocer’s clerk or certified grocer.” Any person who shall fail to com- ply with or violate any of the provi- sions of this act shall be deemed guilty of a misdemeanor. It is specifically understood that any certificate grant- ed under this act shall not be trans- ferable. The Days of the Yellow Literature of Long Ago. Grandville, Nov. 11—I see by_the papers that the author of the Nick Carter stories has passed on, he being at least the third who is said to have originated that series of detective stories. ; Some mistake somewhere, of course. Undoubtedly the series was not the work of a single brain, any more than were Old Cap Collier yarns. “Old Cap Collier” quitted this world some days ago, in a small Ohio town, the newspaper says. Well, did he? Hardly possible, since that series of stories was written by at least half a dozen different authors. The one who passed on in Ohio, T. C. Harbaugh, was @ writer of Old Cap Colliers stor- ies, but these were a small part of his output, were in fact a smal] factor in his writer’s life. As a dime novel writer, Mr. Har- baugh had no equal. The writer was acquainted with the Ohio fictionist and knew him to be a man of high character, strictly honorable in all his dealings, and one who never wrote a line which could in any way Offend the most fastidious. He wrote half dimes as well as dimes and Old Cap Colliers also con- tributed numerous numbers to_ the Chicago Nickel Library. It was abso- lutely safe to put these tales in the hands of youth, not one of them being half as offensive to decency and good taste as are the highbrow novels of the present day. A friend of the author of numerous Olid Cap Collier stories has been shown a score of these written by a man who never laid claim to being the originator of Old Cap Collier. Fact is, most of those rattlnig adventure yarns of the past were written, not by one man, but by several as a reference to the catalogued works will show. The movies have driven the old libraries of light fiction from the news, stands. Wild and wooly fiction, with: a sex trend, has taken the place of wholesome stories of adventure. There is no comparison between the works of the Dime and Nickel library and those in the flamboyant, flashy, sickly, nauseating drivel of our present day magazines. What is taught in schools is in a measure supplanted by these cheap picture magazines which play on the sympathies of the boy and girl, inter- esting them in something which leads downward and never upward. In fact, they make it almost impossible to bring up a child in the way he should go. Placing temptation before the young people at every turn. We need another censor in place of the one who passed on a few years ago. The news stand is not the place for these erotic purveyors of trash. The work of school and church is cer- tainly being undermined in every vil- lage and city in the land. Yellow- backed literature was once inveighed against, branded as unfit for general reading, and yet it was very far in ad- vance of present day literature. Some light fiction writers of a past generation were worthy of commenda- tion. Laura Gene Libby, who lately passed on, was contemporary with Mrs. D. E. N. Southworth, one of the most prolific and sensational of America’s story tellers. With her might be placed Mary J. Holmes, May Agnes Fleming and Mrs. Harriet Lewis, all light fictionists of the first order, yet not one but what held a high place in the hearts of the common people. One of the leading light fiction lead- ers in his time was Sylvanus Cobb, Jr., who was the New York Ledger’s right bower, a man who wrote good, whole- some stories. The Ledger was for many years the leading literary publi- cation of America. Bonner, the pub- lisher, catered to the great common people. The Ledger was found in the farm house, out West in the settler’s cabin, and in the homes of the well- to-do, 33 Mrs. Sigourney, N. P. Willis, James Parton, Fanny Fern and many other well-known literary lights contributed to the Ledger. Edward Everett contributed the “Mount Vernon Papers,” the rewards of which, some ten thousand dollars, were turned over to the Women’s Mount Vernon Association to be used in caring for the home of Washington. “Recollections of a Busy Life” by Horace Greeley came also into the Ledger hopper, and for a time Bonn’s Ledger was the one and only great fictional weekly in the country. There were others, feeble imitations, which flourished in an indifferent manner. To get into the Ledger, however, was the acme of every fi€tionist who as- pired to reach the top. A short serial, written expressly for the Ledger by Charles Dickens, was printed, and later the great pulpit ora- tor, Henry Ward Beecher, contributed a story, “Village Life in New Eng- land,” which failed, however, to en- hance the fame of the illustrious preacher. A writer to gain entrance to the Ledger columns must needs win his spurs outside, since Bonner did not introduce any new writers. Mrs. Southworth, with her “Hidden Hand,” added to her reputation and earned a handsome competence from her contributions to the Ledger. Next in importance, and one of the truly worthy pushers of the pen, was Syl- vanus Cobb, Jr. The son of a min- ister, he early manifested a clarity of expression in the realm of fiction. His “Alaric or the Tyrant’s Vault,’ won him a place among the highups of the profession of letters, and this followed rapidly by “Harry Montford,” “Wolf- gang” and other thrilling fiction made Cobb a name never since excelled in the light fiction world. Although some there are who af- fect to sneer at the yellowbacks of a bygone age, even the poorest of them were far superior to the present day literary scavengers. Old Timer. © IN THE DISTRICT COURT OF THE UNITED STATES FOR THE WEST- ERN DISTRICT OF MICHIGAN, SOUTHERN DIVISION. In the Matter of ) | IN ADAM DRACH COMPANY, | BANEEUSTCE No. 2559 Bankrupt. Notice is hereby given that pursuant to the order of this Court, I shall sell at public auction and to the highest bidder, on Friday, November 21, 1924, at 2 P. M., Central Standard time, at the store for- merly occupied by the Bankrupt, No. 106 Ww. Ludington Avenue, Ludington, Mich- igan, all of the stock of merchandise of said 3ankrupt estate consisting of an inventoried and appraised at cost price, as follows: Dept. A. Silks, velvets, wool goods, coatings, linings, sat- Cone, G16 $4,654.12 Dept. B. Wash goods, linens, tow- els, draperies, curtain mater- ints, curiam, eto, ................ 4,887.99 Dept. D. Domestic cottons, bed spreads, sheeting, pillow cases, curtain rods, blankets, outing flannel, ol! cloth, etc. —._... 1,407.16 Dept. G. Ready-to wear, coats, dress, baby sweaters, boot- een, Cane, ote. 2... 3,333.47 Dept. K. Hosiery, underwear, gloves, corsets, ete. -_..-_-. 4,619.50 Dept. L. Notions, lace, ribbons, embroidery, neckwear, initials, Oe a 5,814.05 Patterns i 1,059.42 : ,on! ........... $25,775.71 Furniture and fixtures, ap- Prato 40 2 $4,708.75 Lease of building occupied by the Bankrupt (not appraised.) Sale will be for cash and sub- ject to confirmation by this Court. An itemized inventory of said assets may be seen at the office of K. B. Mat- thews, Attorney, Ludington, Michigan, and will be at the premises of the Bank- rupt on the date of sale. CHARLES B. BLAIR, i Referee in Bankruptcy. FRANK J. MARTIN, Trustee. c/o Burnham, Stoepel Co., Detroit, Michigan. HILDING & HILDING, G. R. National Bank Building, Grand Rapids, Michigan, Attorneys for the Trustee. 34 MICHIGAN TRADESMAN e 3 $ > Has Special Sale a Place In Drug Stores? Written for the Tradesman. In the drug business, the special sale is often helpful—if used judiciously. The merchandising of drugs and drug sundries should, as a whole, rest upon a strong foundation of quality. In the popular mind the drug store stands for quality goods, goods that may cost a little more but are pretty certain to give thorough satisfaction. To disabuse the popular mind of the belief that drug stores charge more without at the same time injuring their reputation for selling quality goods is the misison of the special sale. And it is for these very reasons that the special sale should be handled with a fair degree of conservatism. The average druggist probably takes the view that the special sale is the sole prerogative of the dry goods store. For that matter, the type of special sale which is associated with dry goods merchandising is something which the druggist doesn’t need to touch. Even in the dry goods busi- ness, “slaughtering” ijn this more en- lightened age does not carry as much weight with the public as it used to. “Everything going at less than cost” no longer convinces a skeptical public. People who read the flaring advertise- ments of “prices shot all to pieces” wonder: “If this man is selling every- thing for less than cost, how jn thun- der can he keep on doing business?” The special sale in the drug store does not need to be a big clearance sale, a fire sale. a closing out sale, a 10 per cent. off sale, or anything of that type. There should be no general cut on the entire stock, or even on any large part of the stock. The great essential is a single attractive bargain —something that will catch the eye and serve to bring new customers to the store. A single article, or a combination of two articles, advertised at a specific price, will prove more convincing to the average customer than a flaring advertisement of “10 per cent. off” covering a wide range of unspecified goods. It is often possible to put on a spec- ial offer which will attract attention, bring in new customers and help to draw business without deranging the whole fabric of the store for months to come. Combinations are frequent- ly featured jn this way. A familiar combination is that of a tooth brush and a dentifrice at a reduced price. Often a pipe and a package of smok- ing tobacco are offered in this way; or two cigars of some specified brand for the price of one. Talcum powder is another feature that can be used sem sachin amr sort = in this way, in combination with a little “vanity box” or a face chamois. Now and then a single article can be put on at a special price. But, as a rule, the combination gives better sat- isfaction and better results. Occasionally the druggist will find it a paying proposition to go outside his regular line of business to some extent. Thus, the offer of a doll with every box of a certain soap sold will interest the children. The doll is a feature outside the regular stock; the soap is regular stock. Or, a sheet of 10 cent music and a cake of soap, com- bined, for 10 cents—here the music is an outside line. In such instances the druggist avoids specific cutting on lines which he handles regularly. The limited offer is frequently used. Thus, a feature will be advertised Friday mornings only” or “From 10 to 11 a. m.—one hour only” such and such a combination will be sold at a special price. Here the druggist se- cures the advertising value of the special and yet limits the sale. Such offers for a limited time only can be used to draw a crowd and stimulate sales on days when business ordinar- ily is very dull. At the same time the special is useful on busy days when the merchant wants to draw in more than his fair proportion of the passing crowds. A very catchy propositions is the “25 cent article for one cent.” This is a combination of two of a kind, at a special price. Thus, every purchaser of one tube of tooth paste (kind spec- ified) at the regular price, 25 cents, is entitled at the same time to purchase a second tube of the same tooth paste on paying one cent additional. Or, two 10 cent cigar can be offered for 11 cents: or two 15 cent tooth brushes for 16 cents. The proposition should, of course, be specifically explained in the advertising; to lure a customer to your store upon the strength of the bald assertion that he can purchase a cake of soap for one cent and when he comes to explain to him that there is a. “joker” behind your proposition and that he must first purchase a cake of soap at the regular price— such a procedure is bad business, Be straightforward in your advertising. Nor does it pay to advertise the goods for what they are not. Do not offer “the best tooth brush on the market for 9 cents” when, as a matter of fact, what you are offering is a cheap brush, good value for the mon- ey, but inferior to the lines you or- dinarily carry in stock. The “special” is often merely a step- ping stone to the sale of regular goods at regular prices. It interests the cus- tomer—it is up to you to take advan- tage of his interest. Thus, to take again the tooth brush instance, your offer of a tooth brush for 9 cents will bring a good many people to your store. Some will buy the 9 cent brush without question. But others will hes- itate and say: ‘Will this brush give good service.” You can_ truthfully say: “It is good value for the mon- ey’—but at the same time there is an opening to show that customer a bet- ter brush at the regular price. Many a customer approaches the proposition in his own mind with the argument: “I need a tooth-brush. I’ll look at this 9 cent brush, and, if it doesn’t suit, why, I can buy something bet- ter.” It’s up to you to sell that cus- tomer the sort of goods that will sat- isfy him. The same thing jis true all down the line; the customer who is attracted by your special offer will often prefer to buy the regular goods at the regular price. Yet the special has served its purpose which was, to attract attention and draw people to the store. Flaring advertising is neces- sary, nor is it as a rule advisable. The drug store, as previously stated, stands for quality in the average person’s mind; there clings to it a certain de- gree of professional dignity. This is a valuable asset from the purely com- mercial point of view. And hence a certain conservatism in advertising specials is usually good business. not It is a safe rule to use the advertis- ing which will reach the people whom you are most anxious to reach. If you are advertising for the purpose of filling your store on a quiet day, use newspaper space the evening or two or three evenings before. If you want to draw in a share of the market- day crowd, put on a big window dis- play. Of course, it is better still to use both forms of advertising, since. the one helps the other. Frequently a special interior display of the goods will prove sufficient for your purpose. Price cards and show cards can al- ways be used liberally in connection with such displays. Often a special announcement mailed to a number of customers is sufficient for your pur- poses. The advertising end of the sale should be carefully studied; and advertising should be thoughtfully plotted out, and never frantic. As a rule, the specials themselves can be so handled as to yield the mer- chant a very slight profit, or at least, they can be put out without entailing actual loss. The druggist does not need to throw away money in order to attract attention. Often it is suf- ficient to offer a limited number of the advertised articles, on the basis of “First come, first served.” The drug- gist who is a good buyer and alert in matters of this sort can often pick up - a small quantity of some article which will make an attractive “special” and which need not be carried regularly in stock. Many of the specials featured Dy the 10-cent stores are of this nature— odd lots bought so that they can be turned over at a very low price, ex- cellent value for the money—but things which the store does not reg- ularly handle and probably won’t November 12, 1924 stock again for years. The business gets all the benefit of giving first class value in the bargain and at the same time doesn’t get the rebound which comes when some customer kicks at having to purchase the same thing at the regular—and higher—price. Fre- quently, too, a novelty which has been stocked and proved a slow seller at the regular price and which it is de- sired to clear out entirely, can be utilized as a special. In selecting specials the druggist should carefully consider their pulling power, and particularly their appeal to the women, who are most keenly interested in bargains and most like- ly to be attracted thereby. Victor Lauriston. Flannels Are Again Featured. Flannels are again coming to the fore in men’s shirts. As novelty mer- chandise, these garments with collars attached are said to be taking well at the moment with many retailers. Neat broken stripes lead, the gray, blue and tan colors being favored. In madras shirts, stripes are also receiving much attention. White and other solid colors, however, continue to be want- ed in volume. The popularity of broad- cloth likewise is strong and these, to- gether with fancy silk merchandise for the holidays, are moving more actively. Pleated bosom models are being shown by the more exclusive trade. a Japanese colonization in Mexico cannot be said to be a direct out- growth of the American exclusion law. In the past a number of schemes for it have been proposed. A word from the State Department to Mexico City, however, was all that was needed to forestall them. At that time Japan, because of the gentleman’s agreement, with the United States, did not feel in a position to press the matter. The United States, of course, is opposed to any large settlements of Japanese so near our borders. They might be a source of trouble in case of strained relations with Japan. Besides, many of the colonists would be merely mak- ing Mexico a stopping place on their unlawful way over the United States border. Whether the United States Government, since the abrogation of the gentleman’s agreement, will at- ‘tempt to prevent this colonization re- mains to be seen. But with Japan under no obligation to refrain from pushing the matter, the American position is distinctly weaker. —___- os Domestic science, learned in the curriculum of home, is no substitute for a public school education, the Chi- cago superintendent rules in the case of two girls who married at fifteen to get out of school-going. They ex- changed the rule of three for the rule of one. But if their husbands do not send them back to schools they de- serted, then they—the husbands—must go to jail. The moral easily deriva- tive is that girls at fifteen are not ready to create a home and care for a family. ee IMPORTED MEDICINAL LEECHES, $3.50, Fifty $4.50 Honey ao, coe Check with order please. Davi Neuburger, 112 Forsyth St., New yore LT EN ES YER TS TRC SR cna & gs ttm, al ly he af ell rs. Ly, In ing lid nt- 1d- to- ise ore are ive re- pan rom ican the tute Chi- case n to ex- rule not de- nust riva- not ora HES, Jozen stage David York. + “F November 12, 1924 ‘ ; MICHIGAN TRADESMAN 35 WHOLESALE DRUG PRICE CURRENT : a 1 =e , ; A Prices quoted are nominal, based on market the day of issue. ; MUSKEGON «, sy MICHIGAN Acids Lavendar Flow_. 8 00@8 25 Cinchona 21 Boric (Powd.) _. 15 @ 28 Lavendar Gar'n 85@1 20 Colchi os os Boric (Xtal) -- 15 @ 26 SAE cece (sl * del akes Ginis ! @ 47 Linseed. bid. bbl. @1 10 Cubebs ---------- @3 00 Civic 2 c @ 70 Linseed, bid less 11i@i 20 «6Digitalis ....... @1 30 : Muriatia _... 3%@ 8 Linseed, raw, bbl. @1 08 Genti : i oo ao 9°@ 16 Linseed, ra. less 1 15@1 28 foe ae @1 3 Gxaie 15 @ 2 Mustard, artifil. oz. @ 60 Ginger, D. S. -- @1 80 hocolates Sulphurle a 3%@ 8 aoe oe aed 1 36@1 6@ Guaiac .......... @2 20 _ artaric -------- 40 @ 50 Gace: ag 3 75@4 50 Guaiac, Ammon. @2 00 Ammonia on esi one 2 75@3 00 ih a esacenomenibtneais @ 9% . aga, odine, C A Wann 16 au 40 13 Breen ~~~ 215@3 00 tron, Cl ee } Water, 18 dee. -- $4@ 12 orange, Swot 4 8084 19 jciny oe oi 4 Carbonate -_---- 20 25 Pe Bere Ss drm Ga ao wae © So SSS. vac @2 50 Galeame Peppermint ane 8 00@8 25 Hex Yours .—- @1 5 Copaiba 1 00 Rose: ee wiswe 1 an G0 ae an >. — enw nem mar a . os Fir (Canada) -- 2 S502 80 Sandalwood, < —" cae ss 2 at. ae ot ..--—- 10, 00@10 25 — a Se HOLIDAY GOODS mo 1s ee 2s CC — ee assafras, arti’l ” 80 1 20 ee a PaaS sg 25 perm... 1 8003 05 4 ; Cassia (ordinary) 25@ 30 Tansy ---------- 6 00@6 26 Paints. i, NOW ON DISPLAY Cassia (Saigon 2 50@ 60 Tar. a 6 65 gon) a Sassafras (pw. 50c) @ 55 ne =. os o1 15 ge red dry -. 154%@15% oap ut (powd.) urpentine, less 1 04@1 17 ead, white dry 154%@15% : 4 Ge 18@ 25 Wintergreen, . y : a. The Most Complete Line of a 6.0096 25 Genre, yellow bbl ®t dhaerine Wintergreen, sweet Ochre, yellow bbl. @ 2 HOLIDAY EGnubeb @1 25 birch --~----- 3 00@3 25 Ochre, yellow less 24@_ 6 GOODS a 25@ 30 Wintergreen, art. 80@1 20 Red Venet’'n Am Juniper —._.____- 10@ 20 Wormseed -.--- 750@7 75 Rea v ; a NOVELTIES BOOKS ee @ ay Wormwood“ 850087 Diyy en 5@ 8 ices 5@ 8 Extracts Whiting, bbl @ , aes 4% Licorice _--------- 60@ 65 Potassium Whiting -~--~--- %@_ lv STAPLE SUNDRIES, ETC. — f] tsnee saa Gs 00 1B, Brow. 2 iba 99 Bicarbonate ----- 35@ 40 ogers Prep. -- 2 80@3 00 Flowers Bichromate ------ 15@ 25 : 2 i as Arnica 25 39 Bromide -______-. 69@ 85 Now showing in our Main Building—Oakes & Commerce Chamomile Ger) ze 25 Bromide --_-———- 54@ 71 wan : hamomile Rom. --. 1 15 orate, gran’'d 23@ 30 — St. (in Sundry Roo i i barges ( y m, Second Floor) Grand Rapids, Mich. —. aor Xtal Powd. sq 25 Acetanalid -__-__. 471@ 55 : : ‘Aeaci ‘vVanida |... fo Alu 4... Thousands of items to choose from, best line we have ever sian, ae sO oan. 4 664 86 Alum. “powd. and — : Acacia, Sorts ... 20@ 25 Permanganate -- 20@ 30 GtOunG 9@ 15 displayed. A real live one. See the line at once. Better acacia Powdered shq@ 00 Eruasiate, yellow (6@ 75 Ditmuth. Subal- Aloes (Barb Pow) 25@ 365 ik oh i rad... @1 00 noe" Ee 3 70@3 90 : : oes Pp. wlphate —_....... 5 3orax xtal telephone, wire or write us at once when to expect you. Aloes (Soe. Pow) 630 70 @ 40 “powdered -.. | 01 13 Asafoetida ie 65 @ 165 aoe po. 2 00@2 25 ae 1 00@1 25 Root alomel ----~-- 1 79@1 99 — Camphor ...._- 1 05@1 15 no Coo. See ‘iy 83 Gaus @ © Athenct 26@ so Carmine ...... © Come & Gualae, pow 2. @ 15 Blood, powdered. 35@ 40 Gioces Buds -.-- 25@ 30 H ZELTINE PERKIN ee @ % Jalamus ......__ Ju@ ae Cloves a0 —-—= 50@ 56 A & Kino, powdered__ @ 90 Elecampane, pwd 25@ 30 Chalk Prepared- 14@ 16 Mine ._.... © &@ Gentian, powd.. OG 3 Srincur weaie” 55 @65 Myrrh, powdered @ 65 Ginger, African, Chloral Hydrate 1 35@1 85 Opium, powd. 19 aot 92 Powdered | ———- we oo Soe ° pium, gran. 65@19 92 Ginger, Jamaica 6 35 Cocoa Butter ---. 50@_ 75 Grand Rapids Michigan Shellac 90@1 90 Ginger, Tamaien, = © Corks, list, less 40q@50% Shellac Bleached 100@1 10 powdered --__- ao 0 See aoe 2%@ 10 Sueeacanth pow. @1 73 Goldenseal, pow. 5 50@6 00 GoPRuive’ Fowd. 2@ 6 Tragacanth 4 152 23 Ipecac, powd. -- 3 7>@4 00 ea oo o ee icanice ___.. 35@ 40 Gity iene 4 Bicoriee ramen Ae ae Boetting, a, te, Ss erea 3660 46 3S... ss. 3 ie inaecsipicies . Poke, powdered. 35@ 40 Dover's Powder 3 50@4 00 Arsenic —------ 15 @ 25 Rhubarb, powd. 1 00@1 10 Emery, All Nos. 6 i Ps Blue Vitriol, 1 . Rosinwood, powd. @ 40 mery, Powdered 8 10 | riol, less 84@ 15 Sarsaparilla, Hond. Epsom Salts, bbls. 3 La Parchment Bond menace. Mix Dry 12%:@23% wound __... oo psom Salts, less 8%@ 10 \/ ie camcor Vhite 20 30 Sarsaparilla Mexican, Ergot, powdered -.. % W t P i 7 gall aa @ ground __-------- @ 60 Flake, W hite ..-. 169 20 Yl ing aper nsec owder ;- 75@ S sae 35@ 40 Formadehyde, lb. Wke 30 sea ee 24%@39 Squills, powdered 60@ 70 preset ---.---- 1 10@1 2% > for everybody. ur ; Tumeric, . , Glassware, less 55%. ‘ q everybody ‘ a 9@20% ‘Welean a is = Glassware, full case 60% Nice, white writing paper for aris Green —----- 32@ 48 pe mae bs Bg @ 03 ‘ 4 ! co auber Salts less 7 19 pen or pencil Leaves Gl Seeds ue, Brown -_-. 30 i. 5 Ibs Sattee Sine $1 00 Becks ceiopeeee, S —— ae Glue, Brown Grd is 20 ee - * approx. 500 sheets ° Sage, ‘puik said 25 30 BOE an msee e* Glue’ bein “grd "2 $ Sage, % loose --- @ 40 Bird. | mee Fe Glycerine gations 23 43 The universal writing paper for Sage, powdered... @ 35 Cai BA tenn : Hops ecu 65@ 18 * Home, School or Office. Every dealer Senna, Alex. __ 7%5@ 80 eas ee ee cee 8 90 should carry a stock of all sizes. Senna, Tinn. ~-- 30@ 35 aoe ro 0 ae iadotuenn See § igs 4 . = 3 ‘Personal Stationery—Cheaper than scratch Say to our Dept. C. ‘‘Here’s a dol- Senna, Tinn. pow. 25@ 35 ee wd. .55 @s 0) «Lead Acetate ise i pads, said one man. ‘‘The most good paper lar. Send me five pound package.” Uva Ursi ---------- 20@ 25 Cori ie an a 30 Mace ee 5 se I ever got for my money,’’ said another. Try it! Dill — ett: 20 Mace, "powdered - ol 20 eee é @ , KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. Almonds, Bitter, oo 2@ 40 Morphine 22> 11 18gll 93 oa. The home of Quality Papers. we eee 7 60@7 75 Flax, ground __- one = Nux Vomica ---. 4 30 | oo” lanes Lo OS lier tak oe oe a a a Almonds, Sweet, | 4.61 95 iat, peek. G1 Seer Sees og 45 ~ ane Bee Mustard, yellow. 15@ 26 Fitch, Burgundry 10@ 15 monds, Sweet, 60, g9 Mustard, black -- 20@ 25 QUARTER nen anenn 12@_ 15 nee eae 1a oo 22@_ 25 Qothelle “Salts BO. 3 : Amber, rectified 1 75@2 00 no oe i a colares wa “2 aM Ate “a1 sai. : Salt Peter —----- aces ae 6 1l@ 22 i, ee eee bi = Sunflower _..__- une 15 Seidlitz Mixture 309 40 To «4 ee Worm, American 30@ 40 Soap, green -—.. 15@ 30 EE ‘ Worm, Levant —---. 00 Soap mott cast. 22% 25 . Castor -.. 1 90@2 15 > : SS oa 1 oe. Soap, white castile ? ES case es OI Shite GER viatree SRE, ES ee lll lt ess, per bar ....... S 30 oo sane Oo @1 80 Soa Bicarbonate 3g 10 : Croton ...------ 2 00@3 25 Aloes ------------ @1 45 Soda, Sal ------ 08 Cotton Seed _-_- 150@1 70 Arnica ------. @1 10 Spirits Camaaer “Gn 35 Pug Cubebs LOS 750@7 75 Asafoetida -_---- @2 40 Sulphur, roll ---- %@ 19 Mige ion —- 3 00@3 25 Belladonna ----~-- @1 35 Sulphur, Subl. --. 04@ 10 : : Eucalyptus ----- 1 25@1 50 Benzoin -----~---- @2 10 Tamarinds -----.- 20@ 25 & Hemlock, pure__ 2 00@2 25 Benzoin Comp’d @2 65 Tartar Emetic -- 70 75 Juniper Berries. 2 75@3 00 Buchu ---------- @2 55 Turpentine, Ven. 50 Th . i i : oer z Canthraradies --- @2 8% Vanilla Ex. pure 1 75@2 25 on o toa, Capsicum ——....... @2 20 Vanilla Ex. pure 2 50@3 00 ; No. t -... 5@1 45 Catechu @1 75 Zinc Sulphate --. 06@ 15 36 ing and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Farina Beef Molasses Lard Pickles Coffee Pork Beans AMMONIA Shred. Wheat Biscuit 3 85 Beefsteak & Onions, s 2 75 Arctic, 16 oz. ... 00 Vita Wheat, 12s ______ 1 80 Chili Con Ca., 1s 1 85@1 45 Arctic, 32 oz. ----._.. 3 25 Post’s Brands. Deviled Ham, %s -.. 2 20 Quaker, 36, 12 oz. case 3 85 Grape-Nuts, 24s __.. 3 80 Deviled Ham, ae = 8 60 aoe Grape-Nuts, 100s -... 2 75 Hamburg Steak Postum Cereal, 12s __ 2 25 Onions, No. 1 _...... 8 15 Post Toasties, 36s _. 3 45 Potted Beef, 4 oz. _.. 1 10 Post Toasties, 24s -_ 3 45 Potted Meat, 4% Libby 56u Post’s Bran, 24s ...__ 270 Potted Meat, % Libby 90 BROOMS Potted Ham. Gon ae 1 $2 > yi oO am, . i, Stunaarh Cation tb ib. yoo Vienna Saus., No. % 1 35 Fancy Parlor, "93 lb. 8 00 Veal Loaf, Medium __ 2 30 Ex. Fancy Parlor 25 lb. 9 25 oe eee Ww Risk, No. 2 220 276 Campbells ____________ 115 oe ee Scrub ee Ont, V0. 4 ————-- Solid Back, 8 in. 159 Snider, No. 1 -—____ 9% Solid Back, 1 in. 175 Suider, No. 2 ——___ -- 1 25 Pointed Ends ___... 125 Van Camp, small __._ 85 Stove Van Camp, Med. -___ 1 15 8, Shatter 1 8¢ ‘ NO, 00 oo ae 2 00 10 iP: — per doz. a 20 Peerless a ee 2 60 Cee 15 lb. pails, per doz. 20 oe 25 ib. pails, per doz: 1770 No. 49 225 No. 1, Green tips 4 60@4 75 Noe. 20 Se 300 No. 2%, Lge. Green 4 50 BAKING POWDERS W. Bean, cut _..__.. 2 25 Arctic, 7 oz. tumbler 1 35 BUTTER COLOR 9 35 W- Beans, 10 __ 8 50@12 00 Queen Flake, 25 lb. keg 12 rs Oz. doz. 250 Green Beans. 2s 2 00@3 75 Royal. L0c, doz, es ; 95 Badd al ia soni es ae ee Gr. peoans, 10s 7 50@13 00 oya OZ., Moz. . 2 7 L. Beans, 2 gr. 1 35@2 65 Royal. 12 oz., doz _- 5 20. Blectric Light, 40 Ibs. 12.1 Lima Beans, e i 38@ 95 Royal 6 ib 31 20 Plumber, ibs. __. 188 ea nia No. 2 1 20@1 35 Rocket, 16 oz., doz. 125 Paraffine, 6s ~--_-____ Beets, No. 2, wh. 1 75@2 40 BEECH-NUT BRANDS. Paraffine, 128 --._... 14% Beets, No. 2, cut .___ 1 60 Wicking ------.----_- 40 Beets, No, 3. cut 1 80 Tudor, 6s, per box -. 30 Corn, No. 2, Ex gtan 1 45 CANNED FRUIT. Corn, No. 2, Fan. 1 60@2 25 Apples, 3 lb. Standard 1650 Corn, No. 2. Fy. glass 3 25 Apples, No. 10 __ 4 00@4 50 Corn, No. 10 fT 50@16 75 Apple Sauce, No. 10 775 Hominy, No. 3 1 00@1 15 Apricots, % ai sil ad eons ae . whole __ ate Apricots, BD 2 fe ra o 2, cul ..... Apricots, No. ox 2 60@3 1s Dehydrated Veg. Soup 90 Apricots, No. 10 __-. 8 00 Dehydrated Potatoes, Ib. 46 Blackberries, No. 10 12 50 a ooes, fo ipeps oe ee Blueber’s, No. 2 2 00@2 75 ushrooms, Choice —___ 55 Blueberries, No. 10__ 11 50 ae ne oo ee 75 Cherries, No. 2 ______ 80 beas, No 5@1 80 Cherries, No. 2% ____ 4 25 Peas, No. 2, Sift., Cherries, v0. 10 ___. ’ 75 June @2 10 Loganberries, No. 2 __ 3 00 Peas, cs 2, Ex. Sift. Peaches, No. 1 1 10@1 BO 2 60 Peaches, No. 1, Sliced 2 40 Peas, a ee ees = Peaches, No, 2 20 75 Pumpkin ° Pt WITH CHEESE AND Peaches, No. 2% Mich 2 25 Pumpkin, No. 10 4 50@5 60 eh ky es Peaches, 2% Cal. 3 00@3 75 Pimentos, %, each 12@14 Re — Peaches, 10,Mich 5 50@6 50 Pimentos, %, each .. 27 Pineapple, 1, sl. 1 80@2 00 al ecg oe aieat e : Pineapple, 2 sl. 2 80@3 00 aurkraut, No. Oe ee §) Dapple, 2 br. sl. 2 75@2 85 Succotash, No. 2 1 65@2 60 ant ince 79 2 apple, 2%, sl. 3 80@4 25 Succotash, No. 2, glass : 80 fae PS ----------- 79 apple, 2, cru. ---. @2 90 Spinach, Nod 1 10 et a 3.69 Pineapple, 10 cru. -- 4 00 Spinach, No. 2__ 1 35@1 75 Sliced b on, +n eed Pears, No. Doe 3 25 Spinach, No. 3. 2 00@2 40 aes —, medium Pears, No. 2% --4 25@4 50 Spinach, No. 10__ 6 00@7 00 Sliced beef, large ---510 piums, Me 76@2 00 ‘:omatoes, No. 2 1 40@1 60 Sliced beef, medium _ 2 80 Plums, No. 2% 290 Tomatoes, No. 3 2 00@2 25 Grape Jelly, large ___ 4 50 Raspberries, No. 2, blk 3 25 Tomatoes, No. 2 glass : 60 Grape Jelly, medium_.. 2 70 Raspb's, Red, No. 10 13 00 Tomatoes, No. 1vu 7 50 Peanuts Betker, Igoe 42 Bagpb's, Black, i. CATSUP ea oO ° vO. pei )12 50 . ene one 6% oz. _o Ehubate, No. tad is B-nut, Small 25 Prepared Spaghet 1 40 Cae, oe ea ee Raked beans, 16 oz... 149 Clam Ch'der, 10% oz. 135 Libby, 14 oz. -..___ 35 ca an Se Clam Ch., No. 3 3 vat 40 Libby, 8 oz. __- 1 75 BLUING Clams, Steamed, No. 11 80 Lily Valley, % pint 1 75 Deieinnt Clams, Minced, No. 1 2 50 Paramount, 24, 8s ___. 1 45 — Finnan Haddie, 10 oz. 3 30 Paramount, 24, 16s _. 2 40 Clam Bouillon, 7 oz. 2 50 Paramount, 6, 10s _. 10 00 Chicken Haddie, No. 1 2 75 Sniders, 8 oz. 1 Fish Flakes, small -- 135 Sniders, 16 oz. Cod Fish Cake, 10 oz. 185 Nedrow, 10% Cove Oysters, Age oe _o. Lobster, No. Star Shrimp, 1, wet 210@225 __ CHILI SAUCE Sard’s, 4 Oil, ky 5 75@6 oo St - OZ. 2 : = Sardines, ™% Oil. k‘less 5 00 Sniders, OZ. -------- eee ee. ee Sardines, % Smoked 750 Lilly Valley, 8 oz. __ 2 10 Salmon, Warrens, %s 275 Lilly Valley, 14 oz. __ 3 50 Cream of Wheat 1 80@3 . Pillsbury’s Best Cer’l 2 2 Quaker Puffed Rice_. 5 Quaker Puffed Wheat 4 Quaker Brfst Biscuit 1 Ralston Purina x Ralston Branzos ____ 2 talston Foo. targe 3 Saxon Wheat Food 3 Salmon, Red Alaska__ 3 10 Salmon, Med. Alaska 2 ” OYSTER COCKTAIL. Salmon, Pink Alaska A Sniders, 16 oz. —_.__ 3 25 Sardines, Im. %, we 10038 Snidens, § oz. 2 35 Sardines, oo 3 ms ‘@1 = Sardises, Cal. __ 5 Tuna, %, Albocore -_ 95 CHEESE Tuna, 4s, Curtis, doz. 2 20 Roquefort ____.__ 55 Tuna, %s, Curtis, doz. 3 50 Kraft Small tins ____ 1 40 Tuna, 1s, Curtis, doz. 700 Kraft American _____ 1 40 CANNED MEAT. 71. nA tins .... 1:06 Bacon, Med. Beechnut 2 70 Pimento. small tins__ 1 40 Bacon, Lge. Beechnut 4 50 Roquefort, small tins 2 25 Beef. No. 1, Corned _. 275 Camenbert. c™all tins ° 2A Beef. No. 1. Roast __ 275 Wisconsin Old ______ . Beef, No. 2%, Hagle sli 1 25 Wisconsin new ______ Beef, No. %, Qua. sli. 175 Longhorn ____________ 34 Beef, 5 oz., Qua. sli. 2 50 Michigan Full Cream 23 Beef, No. 1, B’nut, sli. 4 05 New York Full Cream 2¢ Bap Sage ..... 35 Sap Sago ----...- ——— 37 CHEWING GUM. Adams Black Jack —-_-- Adams Bloodberry -_-- 65 Adams Dentyne ___-.-_ 65 Adams Calif. Fruit _... 65 Adams Sen Sen _____-_ 65 Beeman’s Pepsin —--__- 65 Besennut 8 70 Doublemint -...________ 65 suicy Frit 65 Peppermint, Wrigleys —- Spearmint, Wrigleys __ 65 Wrigley’s P-K ____--__ 65 MONO. oe ee 65 Deaperry: 220 65 CHOCOLATE. Baker, Caracas, %s -. 37 Baker, Caracas, %s —-- 35 Hersheys, Premium, ts 35 Hersheys, ar 36 Runkle, Premium, 29 Runkle, Premium, ee 32 Vienna Sweet, 24s ___ 2 10 COCOA Bunte, %6 2.2.0... 43 Bunte, % ib. 35 Bunte, i, 2 32 Droste’s Dutch, 1 Ib.__ 9 00 Droste’s Dutch, Ib. 4 75 Droste’s Dutch, lb. 2 00 Hersheys, sa __..._.__ 33 Hersheys, %s _________ 28 Bawier: 08 36 Lowney, %s _.... Cys 4s oe downey, %s Lowney, 5 lb. cans Runkles, %s ______ Runides: Us .. 3. Van Houten, \%s ______ Van Houten, its BN COCOANUT. 4s, 5 lb. case Dunham 42 Me, © Ib. case 2 40 %4s & %s 15 lb. case__ 41 Bulk, barrels shredded 24 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 00 CLOTHES LINE. Hemp, 50 ft. __________ 2 25 Twisted aan 50 ft. 1 75 Braided, 50 f 2 Sash Cord HUME GROCER CO. ROASTERS MUSKEGON, MICH COFFEE ROASTED Bulk Rio 2 Santos 2. wikoien Maracaibo _________ » Gautemala — 4 Java and Mocha ____ 46 Boro 42 Peaberry —..._ 35 McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk _ coffees. W. F. McLaughlin & Co., Chicago Coffee Extracts NX per 400) = Frank’s 50 pkgs. __._ 4 2 Hummel’s 50 1 Ib. —- toa CONDENSED MILK Leader, 4 doz. Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz. __ 4 50 Hebe, Baby, 8 doz. __ 4 410 Carolene, Tall, 4 doz. 3 Xv Carolene, Baby --__-_- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. Quaker, Baby, 8 doz. Quaker Gallon. % dz. Blue Grass, Tall, 48 . Blue Grass, “Baby, 96 4 10 Blue Grass, No. 10 _. 4 15 Carnation, Tall, 4 doz. 4 50 Carnation, Baby, 8 dz. 4 40 Every Day, Tall 22. 4°50 Every Day, Baby ---- ; 40 Pet (Tall 4 50 Rel. Mohy Rng. 2: 440 Borden's, Tall - 2. 4 50 Borden's Baby 22.225 40 Van Camp, Tall... 4 90 Van Camp, Baby 225 3 75 CIGARS Worden Grocer Co. Brands Master Piece, 50 Tin 37 54 Henry George ------ 37 50 Harvester Kiddies —. 37 50 Harvester Record B. 75 00 Harvester Delmonico 75 00 Harvester Pertecto_- 95 UU Websteretts -_------ 37 50 Webster Savoy ---- 75 00 Webster Plaza -_---- 95 00 Webster Belmont__-_-.110 Webster St. Reges__125 Starlight Rouse __-- 90 %4 Starlight P-Club -_ 150 00 La Azora Agreement 58 00 La Azora Washington 75 00 Little Valentine ___. 37 5&4 Valentine Broadway 75 00 Valentine Delux Im 95 00 Mona (se 30 00 Clint Pord 22222220 35 00 Nordac Triangulars, ico. Ber M 2 5 00 Worden’s Havana Specials, 1-20. ner M 75 %% Quality First Stogie 18 50 CONFECTIONERY Stick Candy Pails Standard 2200 es 17 Jumbo Wrapped __ 19 Pure Sugar Sticks 600s 4 2¢ Big Stick, 20 lb. case 20 Mixed Candy Kindergarten 2. 18 Weader (2h 17 gat aoa as 14 French Creams ______ 19 Cameo: scene 21 G@ROCETS: 28 oe 12 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choe Marshmallow Dp 1 70 Milk Chocolate A A__ 1 Nibble Sticks ~_______ 1 95 Primrose Choc. ______ 1 25 No. 12 Choc., Dark _ 1 70 No. 12, Choc., Light _ 1 75 Chocolate Nut Rolls _ 1 75 Gum Drops Pails Amise (2200 17 Orange Gums 17 Challenge Gums ______ 14 Mavorite 026) 8 20 Superior, Boxes ______ 24 Lozenges. Pails A. A. Pep. Lozenges 18 A. A. eink Lozenges 18 A. A. Choe. Lozenges 18 Motto Hearts 20 Malted Milk Lozenges 22 Hard Goods. Lemon Drops ________ 20 0: FB. iver ound dps. 20 Anise Squares ________ 19 Pails Peanut Squares ______ 20 Horehound Tabets ___ 19 Cough Drops Bxs. Rae S 1 30 Simith Bros. 250) Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 95 4 oz. pkg., 48s, case 3 90 Specialties. Walnut Wudge 2.22 | 23 Pineapple Fudge ______ 21 Italian Bon Bons ______ 19 Atlantic Cream Mints_ 3] Silver King M. Mallows 31 Walnut Sundae. 24, 5c 80 Neapolitan, 24, 5¢ ____ 80 Yankee Jack, ‘24, de _. 80 Mich. Sugar Ca., 24, 5e 8¢ Pal O Mine, 24, 5c ____ 80 COUPON BOOKS 50 Economic grade _. 2 50 100 Economic grade __ 4 50 500 Economic grade 20 00 1,000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly print front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes etn November 12, 1924 DRIED FRUITS Apples evap. Choice, bulk ____ 15 Apricots Evaporated, Choice __.. 21 Kvaporated, Fancy ____ zo Evaporated Slabs -____ 17 Citron Oe: “box 2s 48 Currants Package, 14 oz. ~_-___ 17 Greek, Bulk, Ib. 03" 16 ates HoUowi 09% Peaches Mvap., Choice, unp. ~.. 16 Evap., Ex. Fancy, PP. 20 Peel Lemon, American - WW. 24 Vrange, American _2W_J. 24 Raisins. Seeded) Dulkk: 2 cae 9 ‘Liompsons s'dless blk 91, seeded, 15 oz. 11 ‘LiOimpson s_ seedless, WS OZ, 2 es 11% California Prunes 70@80, 25 lb. boxes _.@08 IY ey my ae VUACS ~_WUYls bu@iv, Zo lb. boxes __@11 tuao0, 25 lb. boxes -_u t4ly »> to. boxes ..@17 20-30, 25 lb. boxes -_@23 FARINACEOUS GOODS Beans Med. Hand Picked __ 06% Cal: timas: 220 15% bivuWh, OWeUlISLL ~~ Ud+y Red Kidney 222.0 09% Farina 24 packages —...._.__ 2 30 Bulk, per 100 lbs. —_ 06 Hominy Pearl, 100 lb. sack -_ 4 00 Macaroni Domestic, 20 Ib. box Ly Armours, 2 doz., 8 oz. 1 80 Gunes, 2 doz, 8 OZ. 1:90 Quaker, 2 doz. —~-...._ 1 80 Pearl Bariey hester (0 ee 5 50 OU and 0000 (205 7 2a Barley Grits, 2022.02 06 Peas Scoteh; Wbi cos) ee 08 Split, 1b. yellow _-.- 08 Split, -green= .2 2 11 Sago Hast Unda! eos 1 eee 10 Taploca Pearl, 100 Ib. sacks _. 9% Minute, 8 oz., 3 doz. 4 Us Dromedary Instant __ 3 50 FLAVORING EXTRACTS Doz. Lemon 1 50 _.. % ounce -_ 2 00 1 $0214 ounce =. (2:65 3 25 __.2% ounce __ 4 20 3 00 _..2 ounce _. 4 09 5 oo 4 ounce _. 7 20 9:00. 28 ounce __ 12 00 17 00 ~16 ounce __ 24 00 32 CO ___382 - ounce __ 48 00 Arctic Flavorings Vanilla or Lemon 1 oz. Panel, doz. . 4 00 2 oz. Flat, doz. papa ie 2 00 3 OZ. Taper, 40 bot. for 6 75 Jiffy Punch 3 doz. Carton ____.___ Assorted flavors. Mason, pts., per gross 7 Mason, qts., per gross 9 Mason, % gal., gross 12 Ideal, Glass Top, pts. 9 Ideal Glass Top, qts. 10 gallon 15 2 FRUIT CANS. Mason. Half OMe Dine oe One Quant: Se. Halt gallon 25552. 12 Ideal Glass Top. Half pint One pint 260 9 One Qart 2 is 10 ddalt galion 202 le 15 Pubbers. ee 75@80 pint pint wor oS Good Luck PCE SOPH PRIA RPM STORY NY RRR LE I ATE SH t 4 ~ » > » ia ti 4 Novak : « er 5, 1924 > , GELA Jello-O, : TINE : MIC i oe doz -_ Pint, Ja HIGA : nox’s Sparkling, doz. 345 4 rs, doze N 78 fie: i 3 $5 on fe ie 4 eeeneres ’ : Zz. fe . Jar : Plymout doz. --- aD Oe. Tae pl., doz. 1 6 s ry Salt Me N 1 Quaker h, White __-- 405 20 oz. Jar plain, doz - P Bellies inte Bak © 5 ee eo Bee 1 56 3. Oz. J ar, Pl. doz.. 3 -- 18 00@2 1 er Salt. 28 91 ee eee 3 gag 2 Lard 0 00 00, 3 Ib. 7 0 Ib. b 7 yr a 270 6 07 ar, Stu., . oe in b. Ta bl. 4 2 ce 5 oe Jar ata de 28 8 i ee i0)'s) tb’ able -——- § Bf Miracle C., 12 37 8 oz., 5 oz -- 12 oz. Jar uffed, doz. 350 79 a oa ee 2 28 Ib. bi Toe a 2 oe ao 1 dz 2 26 JELLY AND te a ae oT co ——. o ae 4 Queen Ann an see wists ce © - PRE 90 oz. Jar, stuff 50@4 75 5 - pauls —-- " ce a ins . OZ. We pan, per gé¢ 7 Pure, 30 1 SERVES r, stuffed d 15 Ib. pail _-advance Y ; o, 100 oz _. 2 Velchs gal. 9 > i Imitati b. pails —- re PEA z. 700 _3 Ib. pa s .---advan % Rub No More, 100 ,10 5 75 oie ee oe 8 50 Pure 6 oz . pails + 90 e Compound “advance 1 oe eee S tos & Per SAUCES. | ” bs ree a Lb oo 14% pa he oa ie le Lea & Perrin, large-- 6 00 a «x . JE ., doz. 2 20 ee a “oe c 20 pe Cleanser if 4 00 yepeer iv in, small. 3 35 (ue LLY GLA (eee aeaiens 12 at wa ty at... 5 . Bas Ss Liver ooo ancannnnn % sani Flush, 1 doz. - Tobasc nt --~- - 1 60 5 8 oz., per doz. gs Frankfort --—----7- 16 Sapolio, "doz doa 2338 Tobacco, 3 08. i 25 SS fe a oO ° q yu, Sern 25 " OLEOMARGARI : a eau 18@20 aomabey 1 i ot. « ; a a7 large 9 on, doz. 2 70 ------- : ’ ‘= -1, sm: <<< G Kent Storage & sig Heaacne ae 1 oo 24 * 10 oz. 4 = are oo 5 20 ‘ geod" buses ip ee ee ae aS uck, coe ss H ed Meats | eer te ee 30 4 st tk ay ak Gat Hams, 14-16, _ faaaes 7 -- 120 TEA. Gilt Edge ae i Jee ae . oz., 2 age a Brand es lb -- ---- 24 e, 48 sennteaa 4 2 Medium Japan oe wage, 2 oo 25% 2 a case osets ried beet 25 SPICE - 416 Choice ------------ 25@30 Jehvia, 1 Ib » aanee= 25 oe aiifornia Hams s Fancy - — i. oe Delic oa 5 pails --- ei Bia ane . oe 354 % hon 4 We ee 22 14 ~ pails 6 ae Picnic al a a ‘ Whole Spl os + Nike 33059 G ewan Grande 21% 25 Ib. oo . oe ou Gor coe, @ lispice, Ja — b. pkg. Sifting ——-- 53 oe Nut ands. 50 Ib. pails - Boiled sara 30 @ Five Cane lot 2 lbs. 2 Cloves, FE oe ha a G ie 13 Ye Special Country roll-- 24 ~PETR tins ----- 4 e323 Lise wi = 3 4 oo a se oe — Van West oe TROLEUM PRODUC ee eis "ite +e Cassia, Canton —-—- @35 Fancy — . « enbr << ee. - . zinger, ‘ :, dom a ------------ a Carload alae Brands Perfection K Iron --tadh Boneless Beef 18 @30 Worcest Ginger area [Rew @40 Pekoe Ceylo - 38@40 ge Brands Red crown Gasoline, Boneless, rump 18 00@2z 0 . jiner, cocina oc, medi 72 Tank Wa asoline, | i : a aa 6 0 Mix d enang ao -- Wéo Enali aa ’ a M 0@22 men eGs a en «Cong glish - 52 . Sa Seachine Gaaclne 13.7 Condensed’ N Meat. — Mixed. ak a= noen aa comer aoe Ce M. & P. Na oline 36.2 oe Bai 1 car. 2 00 aes te doz. @45 © gou, Choice 2 “ Atanti Cylinder a ee pare iy 105-1102 abs = han ee Atlantic iapntna eu Pp c- “Be -... 42@4: > Winter oo 3 % bbls Pig’s Feet 8 00 asa Black . ae 60 Sitti Oolong 2@43 ack -----—- 21.2 ie pbls., 36 Tbs, 2 50 a ee = GIS Fancy ee 3 uc olari i Afni oe me : Tee sa 25 rine Oe. an Ginger, aeoaer --—- Ge Cot Twine ” ae nd bbl ae Kits, 15 ibs ripe. = 15 a. Ans ------ O36 fone 3 ply ee ir a : ron 4 s eect cece Mac i ------- tee otton, 3 , os 6 Greneent oa roe ce z OPE 80 Ibe oe a sen apes ao oy balls 22 80 — et 5 75 Heavy Coes a ae wen oo TS an 7 3S yo 8 en Gap Cide a " Sn ee £05 peel Reagy ary Bet, midi Jot INS pa oe Be GG Gat" aan 8 e ay 3 - ES e , se 5 : Ss. cee > » Ca or é Thi e, § sg Diamond, 1a bx 8 9 a iE Stony. "e aicin” T1602 Bie BoM Baier Pepper, Cavenne’ == i wi ain % Quaker. 5” Matches 00 Jrinol, 8 oz. ia eee mee fe c AA-Butter | cna "_. 4.20 Chili ian of mao 7 00 M gro. case 4 Parow z. cans, doz. 40 Fanc ue Rose 7% cae 50-lb. biks. ___ ag Cc Powder, g No. 1 per gross INCE 75 ax, 100 . 2.00 y Head 4 @T% No. 1 blks o Celer , 15c 1 2 ~-- eS ae ee oe here yy Saat laa * gun ror Tt NE Ee Ei aa aker, 3 a oz. _. 4 85 arowaXx, 20° cee ‘9 uéiee OXtS 33, sk 70-lb. farm 75 Onion S$ a 5 No. 3. er gross oe oa uibby, Ke oz. case __ 3 6 ge 1 8 Steel C LED OAT Canes, Ivory, 2 se pene Garli Oe 90 Peerle per gross —__- 1 © , ss, wet 1. 60 -- 8.1 Si ‘ut, 100 1 S es, Ivor cali t oa > co 18 R ess Rolls en 2 00 80 - ib. 22 ilver Flake b. sks. 3 5 Bags 25 1 y, 24-2 cart 92 Ponelty, 3% 02. —- 35 tachester, Nd per doz. gu MOLASSES ST 18 i koay 2 . nee 25 be ~ med. 2 = cL plicoe y bee ane oe ; Rochester, a 2 doz. z | oe a iB cleik Say ee a ae F ae ; , ze ry s nm tee ress Ie ¢ Silver ti ginum : a on a Savory, 1 1 oz, -—---- a WOODENWARE 50 : a 4° ie a Ih. gute a= : 60 SOAP ok lane oz. —— 99 Bushels Saokate 20 : i ' Cotton _- 40 Am. oe on 90 wire 5 Deer ba 7 a Arhanes 120" noe oo Bo a viene hanien 71 T tusk! C ig Four V ox wood ‘hat ‘row band, a“ . ale Wh. Na. 100s 4 90 x Corn Poets d handles id, 36 roll Brand e Flake Whi nh Na. 100 Kingstf Market oe ‘ 18 package Fels N hite, 100 3375 Pow ord, 40 Ib Market. drop hi = & t 8 roll so s Na iS box owdere 2 arket, si iandie $ 4 x 3 packages _ 4295 Grdm ntha, 700 t 415 Arg ed, bags _.. 11% Mark , Single hé oe : , " 18 carton pack: rae 2 15 ar a White N. 90x 5 5D € EO, 43, I 1b. Ll @ Ae Spli Ket, extra 1andle 95 earton ages .. 4 7 ub Nv Mo a. 100s 41 ‘ream, 48-1 . pkes, 3 7 ee int, large soon 1 50 / oo a. 75 swift Cla oe cs 0 Quaker, 40-1 —----— $75 Splint medium == 8 50 ‘€ ° ntiner 316 ste 1p pe AAA a - ee Ss cen oO , 20 ° , x 1% & . No. . Brer Rabbit nee i eee a ; Fairy, ee box — 7 55 ae - 1 Ib. ries ; Barrel, 5 ere Us ‘ No. 5. 1 cans to case 5 55 Semdac, 12 pt. cans 2 Geman ’ 100 Ibs. ¢s go .aP Rose we 50 Argo, 8 5 3 Ib. pkgs. 2 1G ¢ to el, W gat. —_ 2 40 50 No. 2% 1 rope oly . |. 12 at, cans ¢ . i res 36 2% ip 900 Palm ve box : - Silver fi lb. pkgs gs. : 14 6 gal., per — pu iat ’ s N i f cans t v PIC i Cb 2 . Lava. e, 144 eyes 5 Elasti : oss, 48 : @ 1 : E ee 16 Ts “| ik Pe ete = Medium 80 oe — tee a ey is -- 1% Not a ’ : Green B cs. 5 00 arrel, 1,200 Sour T eg Pum ee 490 Ti r, 48-1 fa. ...- & 0 No. 2, S r Carrier be Ne. 10. 8 cans t Rabbit Half bbls., hen on: _- 24 60 Eseries Th foe ee. — i. © a 350 No oo Carrier. - 10 00 ~he o. 5, 12 ¢ Toe gallon kegs count 12 2 ets, % Ib. ow Se eart, 100 box — a osu, No- 2: a i Tray 00 Be No. 2%; 24 ans to case 4 45 Sw eS 10 = an ce Pure, Gr dpa Tar ans _ 6 70 COR Vo Star Egg Tr ys 6 25 . : No. 114, 3 cans to cs. 4 5 30 gallon eet Small soi mening oie a e Oo andpa ae & on 3 0 N SYRUP “ mop Sti ays 12 56 , 86 cans t : 70 5 es , 3000 4. Whole , Pure uaker H : 0 lge 3 ° rojan spri cks N Aunt Dinah eo.” gallon, 500 . bes Holla a tial Ly He BE est ae a ; — etant oe 2 00 ; oO. —~ === ‘ ‘and Herring wroueas |pan Jo. | n sp Re te can Brana, «900 Size Hb etl, $0 axed, Kegs oe {maha Ree, 100 Bi 4 a Nob pat. brush Hold 00 LB no ae ak cee 6 se | 1. ---- 13 0 half bbis. _- ‘a JS ae om a: 00 j~ NO. 72s 24 eal 9 86, CO PIPES 0 Queen bbls. — nakee fee _ 10c, 2 oz. Cot. Mop Heads Lp Sikweee es ag ro ae guess, Regs 5 2 wins Barber Baia io eas eee 5 A ‘Ss. 00 ue ING M. K eee ms Mug r. 9s 50 eads 3 0 j Ne sattle Ax CARD egs _ = 2 20 ug, pe i : Pai 0 “ te. Fancy Ores Orleans Blue . per 4 2 M. half bbis. ___ 1 05 Proctor per doz. 48 4 at. Gatvantes Choi n Kettl espe ag bon - (ae * = *® S. --- 5 & Ga 2 qt. Galv ized __-. 2 36 i wi oice - oe ds, 4 25 bls. 9 00 box 1 mble id iulvanize 2 35 tla : ha ge a ae ee _ 4 25 Herrl 2 eo Ivory, 10 ots, assort a a qt. Galva ized i 2 a oer es oo. ‘ao KK ee Ivory, eae ae , pe 7; a oiaring ~na» 2 65 heal be ener a Cee 2 Gut" pails orway —— 20 00 Ivory, 50 10. ag a 4 CE aE 12 > Tin 2 i § 20 D usses in Ca ra FRESH i te =o se 1 40 vory Soa i. 2. 6 Penick 2 qt. Tin cae 4 50 04 oboe 36, 2 lb. W ns. MEATS a ih ie 2 Mee Saar Fiks., 100s 50 ¢ Golden S Dairy ---- 5 0 ie. ¢ i . WI T ‘ Beet . box 5 oap F , s 8 00 b, 10 Id yrup 0 20 -caiag 24° 2% Ib Wh ie Lak es -. 27 Iks., 50 i on M Vree , - wi 9 60 Gos ers & Heif % bb e Herri , s 410 (th am... 3 ouse, W Ov tig a6, 2 ib. Le he 260 rood Steers if. --@18 1, 100 Ib ng CL 94 Qu, . Cans ~ 20 Mouse ood, 4 hol 00 ue 24, 2% Ib roe tae Steers & H’f. 14@15% = T. ea agaaay 6 50 EANSERS 24° 1% i on 3 40 Mouse. wood, 6 eo 60 00 seebeha 6 10 Ib, | Black 39 Com. Sate & H’'f. 12%@ Tubs, 100 lb erel : "1. th coe _.... 350 Rat e, tin, 5 hol es -. 70 almetto, ; b. Blue [ 0 Steers & H’f @14 Tubs, 6 . fney fa ae > ae , wood — .... «& J ea oe 14 45. To ca 10@12% , 60 count t 16 50 Crys ot, Git OE ~ * r oe A de ETO ga, pat a ot ane Rat so oe : : Good aon nam 2% SHO “ys 0 Ib 2, 5 Ib. er se 27 a ae Alm Whole Medium sce iV a4 E BL . 1a 0 24. 2Y% cans 3 70 93 Almonds. Terregona-- 20 oo eR a Ze ae Y : a, 2% 1 cane -——--- 590 Mediu Galvanised Be: oe i a 0 ee = | & Co , Eo 4 ‘ i ih. cate ._... R « diu os Nese e oe ce oo Lae ip oe Veal. 07% Bii-oot, dom. aay = eye qane 2 7 Gmail m, Galvanized ; Pp EY toty | att 20 e xbys, es homens 2 ~ aple-L alvanized fs Peigenesh Virgini vlan 15 Medi -------------- il Shinola Doz. ------ 00 6, 10 lb. cans ike Syrup bi Washbo -- 6 50 eanut rginia, ra um -- _ ol rem , doz. -- 1 35 12, 5 ane _. aanner, G ards 70 Pean S; Vir. roa aw 11% a 0s 2 STOVE POLISH. 90 9 oi. ae 4 45 Rrass : _Globe } 00 — ae le : —. ae Lamb. oy Blecins re POLISH 5 oe iy cane 4 65 Glass, Bren ee) . a | 05 P ts umb ve ‘ sien aga abs ara et asa 2 nolo Si r doz. & 24. 1% Th. ¢¢ See 4.39 Ve wae is Ran . 20 inpeery oe 15 | ang eae aaa! a4 Black ae lg a 7 . 6 ce | eT 3 23 senate and ao Toke : 00 ) 80 Walnuts, a. oe 34 Good Mutton. Te 15 patent Panes — 25 12 " = cans — Northern oa ne ia - Saited ae Er. ne Liquid oz. 1 35 12, 5 Ib, cans ————---- 3.55 iversal 7 es Fane . Pea 6 Medium ee 12 7 Y; quid, d ° 24, 2% ~------- 355 window Cl 2 50 comes Me. t | eS 10 Radium,_ per per Jiu 24, ae ca Mt wiser Ghednes: ™ 7. ee sin ox . 7 fg ; cone .. -- 9 09 7 | ner | 35 8 aia Heavy hice . | ng ‘Sun, per, doz. te Peon ie oS * 6s er onds . a fae... ule: a amel, re ae Se fC : ) 00 ‘ A — faa 48 Light gga oe a Yulcana! 5, Pcs 5 = Blue Kar Com teed & ice ; . » 00 i ee bags a a oo ne Stovoil, ane doz. 1 35 80 can cases, $4 eee sa 1% #2343 a in. wee Bowls _ ae 4 Filberts -—---—-------- > Butts _------—-——-—— - Ss 2 eee S, $4.8 Blue Karo No. 5, 1 dz. S43 in. B sl secant & Tes Pecans “22-2 bs shoulders =-——-——----- = fee oo ae 0 per case BCG Fare, No. 10 te 2B Butter ——------ 5 00 » 20 . 2 eee N areripS - ee ae oak, Todi ee ae ING POW e Karo. N o. 1% -- 5 72 i Gutter 18 00 ) 90 a - B owes 56 ie 13% uog Cabin 2 ized, 24-2 2 Bon Ami P un Mace o. 5, 1 dz zu Fr .---< 25 5 Ik, 2 ES. ae 2 Med 4-2 Ib. vase 1 40 Bon | Pd, 3 d aro, No. 1 . 3 95 WRAP 00 i 25 ’ 2 ee k PIPES 7s oe oe case 1 90 mn Ami C z. bx 3 538 tS PING P . 3ulk, 3 2: keg __ a pe Pp ed. N , Bbls. ‘ Climali ake, 3 15 1 75 Hibre, Mant APER 5 Bulk, 3 gal. keg ee ROVISION Fa o. 1, 100 Ib. be 280 G aline, 4 d dz. 3 25 mt. Mapl No. 1 Fi anila, whit 5 DN a Bo Barreled Ss rmer S b. bg. 9 randma, 1 ie aS Orang : e Flavor But Fibre — e. 05%, Quart ie. keg 50 Clear B Pork Packe pec.., 70 1 5 Grandma, 00, 5c 20 ge, No. 1% ? michers Manila ... 08 rs, do eS ack .. 29 : Cc rs Meat, b. 95 ma, 24 ae & 00 Orange, No. a» 2 dz. _ we Manila _____ 8 om 50 oar | oe cease os a ce oo — Coe -% a Crane: sho : és Herat oa nnnnnnn ~ o ‘am 3 ' oe : aaa 5 Fc oo atin y --35 00@36 00 te eo ping — ae: a, Gre Maple. 7 YEAST CAKE. 09% locks, 5 Ib. bb. Jinx. : of | 320 & en Lab : Magic, CAKE ° , oo We 14 50 La F ae Re 4 25 Green — Karo, Sunligt & doz, ~ ---- 4% pag Laun., 4 dz. 4 50 ~ Karo 6 19 Sunlight, : a. 2 70 ee he .3 60 Kanu “poe and Can Yeast Fo: % doz. 4 70 a a OA ck, per g% e Y am, 3 35 5 Mayfl r gal east F doz 3 yflower, per gal. -- : YEAST—-Ol 1% doz. 7k A wince tee tem =a ann, pe ED r doz. 30 38 La Folletism Exploded Into the Dust of Nothingness. Grandville, Nov. 11—The elections of Tuesday settled governmental af- fairs in a most effectual manner. It is good for the Nation that there was an emphatic pronouncement which cannot be gainsaid. The promised delivery of the labor vote to the malcontent, La _ Follette, failed of accomplishment. In fact, la- bor refused to be led by the nose to gratify the wishes of Gompers and others of his ilk. It must be evident by this time, even to the most preju- diced socialist, that labor and capital are one in sympathy, and will look after the interests of the United States of America as seems to them best. La Follettism exploded Nov. 4 into the dust of nothingness. It was found to contain no dangerous dynamics since the good sense of the American people would have none of it. Mixed with red element, the death to the Constitution radicals, were a few conscientious citizens who, though sorely disappointed to-day, will live to see their mistake in the aftermath of a glorious resurrection of old-time patriotism such as our fathers had in the early days of the republic. The American voter refused to be led, cajoled or pushed into antagonism against the best government on earth. The result of the election was long foreshadowed, and hence was not a surprise to thinking men. It has been some time since we have had such a man as Calvin Coolidge at the head of affairs of state, and that he will prove in full measure, the man of character and executive honesty his countrymen have .adjudged him is confidently expected. Farmers and working men general- lv were long ago convinced that, given a fair show, the Coolidge administra- tion would prove advantageous to the country, hence the unanimity of the vote, a striking fact being that even in Democratic strongholds the Repub- licans made wonderful gains. Plainly speaking, Coolidge was much stronger than his party, which is cer- tainly an asset when it comes to brass tacks in a political contest. In New York Al Smith proved stronger than his party. Although Roosevelt polled a telling majority up- state, the metropolis overdid itself in voting for Al simply snowing under all opposition. Great names are oft times a detri- ment to candidates, and no doubt, if the Republican gubernatorial candi- date had borne the name Sam Brown he would have held up his end much better. When Calvin Coolidge used the veto power so freely it was prophesied thai the silent man in the White House had signed his political death warrant. Per contrary, he emphasized the fact that he was not fishing for votes, but doing what he considered the best for the whole people. Calvin Coolidge is a man to be reck- oned with, a man who has a mind of his own and is not afraid to exercise it. The effectual squelching of the La Follette idea will prove a godsend to the country which has heard so much of rascally political chicanery as repre- sented by such men as this one who could not lend a hand in defense of his country in time of war, preferring to set himself up as superior to both Constitution and country. The Russianized Americanism ad- vocated by La Follette has had its day. The election crushed out the last fire- brand of that ilk, and doubtless there will be less “progressive” Bolshevick- ism and more stalwart Americanism to the square yard hereafter in this coun- try of ours. Candidate Davis has proven his sportsmanship by conceding his crush- ing defeat, sending a congratulatory dispatch to the President elect. MICHIGAN TRADESMAN This makes it unanimous, and every- body seems satisfied. Such unanimity of thought has never before been expressed at a National election, and this is the really gratify- ing part of the outcome. Business has a right to look up, to take heart and move forward with assured belief in a successful future. Two parties are a necessity to the carrying on of a free government. Good Democrats will turn in with Re- publicans and make the Coolidge ad- ministration the success it deserves to be. The signal defeat of the red element in this country must be as gratifying to Democrats as Republicans. The thorough eradication of third partyism will give new incentive, and in the long run makes the losers in this year’s battle all the stronger for a battle of principles at the end of an- other four years. One country and one flag for all. Coolidge has been in a way carrying out what he believed to be the ideas of the late President Harding. His new administration, backed as it is by the overwhelming voice of the American people, will now prosecute a_ policy strictly its own. Doubtless a turnover in the cabinet will occur, and the hand of the silent man in the White House will come into full play on the as- sembling of the new Congress. It is cheering to know that the Vice- President elect is a man of mark, one who will not prove a nonentity in the presiding chair of the Senate. His name has become a household word, even in Europe. At the head of the American Senate he will prove a firm supporter of the policies to be ad- vanced by the new President. Business may well buck up, draw a long breath of relief that the campaign is over. and start the wheels of indus- try moving as never before in the his- tory of the country. Old Timer. + Circulation Which Does Not Circu- late. The Sunday edition of the Chicago Tribune delivered to Grand Rapids purchasers is the biggest joke of the age. It comprises about half of the regular edition served to Chicago read- looks as ers and the section though it went on the press about 9 o'clock Saturday morning. Local peo- ple who buy a Chicago Tribune to secure a glimpse of Chicago advertis- ing find that feature of the regular paper very much curtailed. General advertisers who expect to reach Grand Rapids readers through the Sunday Tribune have a bump coming to them, because the scanty sheets sold here for 10 cents contain very little adv tising. These skeleton papers may be figured as circulation in the A. B. C. reports, but such figures tend to bring all circulation estimates into disrepute. Speaking of circulation, it is only a short time since four carloads of Cur- tis publications, including the Saturday Evening Post, were dumped on a junk dealer in a neighboring city. This rep- resented the accumulation of unsold copies in the hands of local news deal- ers. Advertisers paid enormous prices for space in these papers which were never opened by a prospective reader or purchaser. People who patronize so-called National mediums seldom get what they pay for because of the enormous waste circulation which is news involved in distribution. oe What this country needs is job for every man, but a real man for every job. not a November 12, 1924 Favoritism Is Unfair Anywhere and Everywhere We always have and always will condemn it. That’s why the only trade discount allowed on FELS-NAPTHA soap is the carlot discount—the saving the large buyer actually earns. Competition should start right and then keep right. So far as he can, we feel that a manufacturer owes it to his distributors to make competition fair to everyone. . Whoever knows of one of our salesmen resorting to dis- criminatory practices will confer a favor on us by reporting him immediately. He will be instantly discharged. FELS-NAPTHA soap cannot afford to be any less fair to its distributors than it is to the housewife. Its reputation is built on honesty; alike in the home and in the grocery store. Fels and Company — Philadelphia “The Golden Bar sold on the “Golden Rule” -that sign on Main Street In front of the best grocery store in most of the small towns throughout the country there is a sign reading Selling Agency for Chase & Sanborn’s Famous Teas & Coffees Many of these stores have the exclusive agency for our line. It has been profitable for them. Probably would be for you. Why not write us about it> | Chase & Sanborn Chicago . nC © 4 a iy XN; Ger q onda Ses November 12, 1924 MICHIGAN TRADESMAN 39 Suggestions on Holding the Regular Customer. Written for the Tradesman. Aggressive methods of securing new customers are always in order, and al- ways merit careful attention. But the wholesaler or manufacturer who wants to keep things moving will do well to give equal attention to the customers already on his books. It is quite as important to hold the business of the old customers as to add new = cus- tomers to the list. Otherwise, the gains made in new fields will be neu- tralized or worse by the losses sus- tained in old fields. Systematic supervision in this branch of the sales department’s And, in this connection, the department can with the resulting profit to is essential work. sales co-operate ad- vantageously department, both. A simple yet very effective system has been adopted by one large firm. This firm maintains a statement file which lists, not merely statements of active accounts, but a statement for each customer, past as well as pres- ent. Thus, the statement file is, even to the tabbed guide cards, a complete duplicate of the books. The work is considerably minimized book-keeping with by the use of an addressing machine. Toward the month, a clerk or stenographer boy can do the work—takes the books, and on this addressing machine fills in one bill head and addresses one en- velope for every customer on the books, whether or not the account is These blank statements, with close of each even the office active. the accompanying envelopes, are filed in the “statement file,” until with the close of the month, the time comes to send out the monthly statements to every customer of the firm. With the dressed, it is an easy matter for one of the book-keeping staff to go through the file, and, from his loose-leaf books in which every one of the blank state- statements already ad- ments is exactly parallelled, to fill in on each statement the amount of in- debtedness. As each statement 1S filled in, the statement and its accom- panying envelope are placed to one side. The completion of this task leaves in the statement file only the blank statements of customers who have, during the current month, failed to purchase. These are immediately turned over to the sales department. An initial process of editing takes place, as a_ precaution for business failures, or altered financial conditions, may occasionally render an individual But, after the undesirables have account undesirable. occasional been weeded out of the list, the names re- maining are those of people whose continued and worth going after energetically Here is where the skill of the sales department should be exerted to its utmost. These letters are written for the primary purpose of stimulating the recipients to new purchasing activity. “We want your continued business— why aren’t we getting it?” is the gist of the letter, but far more tactfully ex- business is worth having, and_ whole-heartedly. pressed. Why a formerly active account has suddenly or gradually dwindled or be- come inactive is something which it will pay the sales department to know. Therefore, in these letters, every effort is put forth to induce the recipient to “speak up.” To draw from the customer his reasons for not purchasing further is what the sales department is after. With these rea- sons disclosed, it is an easy matter for the sales department to give the com- plaining customer the individual at- tention best suited to his particular The information thus secured is valuable, not merely for the help it gives in dealing with individual cus- tomers, but in that it protects the firm against a repetition of those conditions which result in inactive accounts. case. It is helpful, too, in these letters, to call attention to lines that will be of particular interest. With large firms the letters usually, be mere duplicates; but, if it is at all possible, it is well worth while to inject a measure of individuality into each communication, adapting it to the in- dividual customer. Where the firm is only of moderate size, and the list of inactive customers each month is com- paratively small, the letters sent to these customers by the sales depart- ment can be individually typewritten from start to finish. Often it is worth while to prepare a form letter or a number of paragraphs; these as a basis the sales manager or one of his assistants can dictate a few words must, form with additional designed for each and likely to appeal par- ticularly to the recipient of the letter. Even where duplicated letters are used the address of the recipient should al- ways be filled in and a personal signa- ture at the bottom of the sheet is also good business. But, above all things, the letter, even though it be only a duplicate, should be made vital with interest to the recipient, and optimis- tic in every sense of the word. customer, instance referred been considerably stimulated: while, at the same time; the labors of the book-keeping depart- ment have been eased somewhat. As In the individual to, business has soon as the blank statements and en- velopes are handed over to the sales department, the clerk and the address- ing machine can be again put to work preparing the “statement file” for next month. This process, continued from month to month, ensures a close and careful supervision of old customers, and lessens the danger to the firm of losing any considerable amount of trade. Each month's letter, of course, is that of the Beyond the’ regular differently worded from previous month. letter, it is often advisable to utilize a series: but in the instance given the follow-up letters are individ- ual, sent to only a portion of the list follow-up of inactive customers and based upon the individual information by that department regarding the re- cipients. The which can be readily adapted to businesses of any size. Not merely the manufacturer, but the possessed system is one wholesaler or retailer, will find some such system of advantage in holding the trade of his old cus- tomers. In fact, in retail merchandis- ing, it is easier than might be sup- posed to overlook the fact that some customer who at one time bought largely is no longer purchasing. Under such circumstances, it is time for the man who sells to get busy. Victor Lauriston. —seoa_— Proceedings of Grand Rapids Bank- ruptcy Court. Grand Rapids, Nov. 6—In the matter of Harry Hooker, Bankrupt No. 2574, the funds for the first meeting have been received and such meeting has been call- ed for Nov. 20. In the mater of Judson E. Cobb, Bank- rupt No. 2577, the funds for the first meeting have been received and the meet- ing has been called for Nov. 20. In the matter of William J. Wissink, 3Zankrupt No. 2578, he funds for the first meeting have been received, and the meeting has been called for Nov. 20. Nov. 6. On this day was held the adjourned first meeting of creditors in the matter of John Kosten, Bankrupt No. 2556. The attorney for the bankrupt was present. C. C. Woolridge was appointed trustee for the purpose of abandoning the accounts receivable listed in the schedules, a collector having been work- ing the same for some time past and having found them to be worthless. The case will be closed and returned to the ‘district court as a no asset case. Nov. 7. On this day was held the ad- journed first meeting of creditors in the matter of Carolyn Stroh, Bankrupt No. 2543. The attorney for the bankrupt was present. The balance of the accounts receivable, having been found to be worthiess were abandoned by the trustee and the case closed and returned with- out assets. Nov. 8. On this day were received the schedules, order of reference and adjudi- cation in the matter of Augustus F. Lemon, Bankrupt No. 2581. The bank- rupt is a resident of Hartwick township, Osceola county, and is a farmer. The matter has been referred to Charles B. Blair as referee in bankruptcy. The schedules filed list assets of $7,217.50, of which $1,976.50 is claimed as exempt to the bankrupt, with liabilities of $9,553.71, most of which liability is represented by secured claims on the assets. A list of the creditors of the bankrupt is as fol- lows: Merchants Life Insurance Co., Wes Moines 88 75.00 Geo. Roxburg, Reed City ~------- 1,045.00 First National Bank of Manistee 2,881.00 Farmers & Merchants Bank, Digh- en oe 10.40 Marion State Bank, Marion _---.. 209.00 d M. Grinnell, Evart 256.11 First National Bank, Reed City 488.41 Davy & &Co., Evart ____- 173.13 ‘Harvey Peel, Marion -_---------- 428.00 William Rogers, Evart ---~-- : 63.00 Evart State Bank, Evart -_------ 873.68 Sandberg & Allison, Reed City ~~ 103.00 dud Roe, Evare 7.00 Adrian De Windst, Evart ------ 13.60 Charlies Smith, Evart --_.--- 23 00 Davy & Co, Evart _...____- 29.12 Salvenus Thompson, Marion a 14.00 Deacey & Thompson, Evart ---- 8.00 Bert Terrill, Mvart —.....-__.._... 4.00 Ernest Dine, Marion 6.00 Sid Cooper, Marion oo 34.00 Walter Smith, Evart ____________ 33.00 Capitol Mutual Fire Ins. Co., Lan- Sie 58.00 William Shore, Evart -------- 3.00 Herald, Grand Rapids ---------- 5.00 Nov. 8. On this day were received the schedules, order of reference and adjudi- cation in bankruptcy in the matter of George R. Slawson, Bankrupt No. 2582. The bankrupt is a resident of Grand Rapids. The schedules do not disclose his occupation. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The schedules list assets of $2,500, of which $150 is claimed as ex- empt to the bankrupt, with liabilities of $3,710.89. A large part of the liability is secured by a mortgage now in the process of foreclosure. The court has written for funds for the first meeting, and upon receipts of the same the first meeting will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: Charles H. Duniken, Grand Rap. $2,898.20 Dr. Leon Bosch, Grand Rapids_-_ 35.00 Elizabeth Hoard, Grand Rapids 137.00 Bessie Griswold, Cedar Springs- 168.00 Emma Horton, Cedar Springs -- 168.00 Dr. Frances Hardy, Grand Rapids 2.00 Bert Johnson, Grand Rapids -. 172.07 Central States Credit Association, Crconviie —.........._._..- 42.62 John Kellar, Harvard --_...-_--__- 8.00 Frank Powers, Grand Rapids —_-- 20.00 James Ward, Harvard _-..__..__ 25.00 Nov. 10. On this day was held the first meeting of creditors in the matter of Walter Thompson, Irving C. Thomp- son, and Thompson & Son, Bankrupts No. 2569. The bankrupts were present in person. No creditors were present or represented. No claims were proved or allowed. The bankrupts were each sworn and examined without a reporter. There ‘being no assets the meeting was adjourn- ed without date and the case closed and returned to the district court. Starting Palm Beach Season. Some of the leading sports garment houses are already beginning to show their Palm a few are entirely ready, but it is ex- pected that the this class of women’s garments will be Beach lines. So far, only wholesale season in well on its way by the middle of the The that is very evident month. strong sports tendency will be a potent factor in the more liberal sale of the merchandise this year, in the opinion of leading wholesalers here. As far as silhouette is concerned in the lines, it was said yesterday, there is no sub- stantial change indicated. Treatment paramount, both cards combinations of plain and fancy half-and Above all, it was added, of fabric is as re- weaves, border effects and half patterns. there will be very lavish use of color. ae Offer Novel Rubberized Silks. In line with the growing vogue for young women's “slicker”? raincoats in colleges and elsewhere, novelty rubber ized silks of unique patterns are being offered. Prominent among them are leopard) skin and chipmunk effects. The unique markings of the pelts are reproduced with remarkable fidelity in these rubberized cloths, which, ever, are also obtainable in plain colors. how The fabrics while very light in weight are said to be waterproof. Besides being used for the slicker coats they are also offered for beach capes and parasols for sports use. The goods are sold in the piece or as finished gar- ments and parasols by a_ wholesaler here. —_—__-o__—_—_ Clerk in Swift Plant Has Chicken With Human Face. Columbus, Nebr., Nov. 10—“The chicken with the human face!” It’s en ordinary two-year Rhode Island Red hen sold by a Platte County farmer with a flock of other birds to Swiit & Co.’s poultry house here. Delbert Smith, receiving clerk at the Swift plant, bought it at market prices. He is going to sell it to some firm that supplies the show world with freaks. Where the customary bill adorns a chicken’s face, there isn’t any. Business Wants Department Wanted—To rent modern hotel in good 751 town, 751, c/o Tradesman. vi POTATO BUYER WANTED—We have a good location for a_ potato buyer. Are you interested? C. F. Mansfield, Lake- view, Mich. 752 FOR SALE—Remarkable opportunity to purchase a long-established profitable and going business. Dry goods, ready-to- wear, shoes, clothing and furnishings, doing a volume of $200,000 annually. 100 per cent location. Store {0x150. Good Michigan town of 13,000, reasonable rent. Ill health only reason for selling. In- ventory between $40,000 and $50,000. Ad- dress No. 753, c/o Michigan Tradesman. 753 NOTICE MANUFACTURERS! _ SITES NEAR GREAT ELECTRIC POWER PLANT. LOW POWER RATES, FREE TAXES. TWO RAILROADS. GooD BUILDING SITES. ADDRESS SECRE- TARY CHAMBER OF COMMERCE, BURGIN, KENTUCKY. 754 Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion, If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. Pay spot cash for clothing and furnish- ine goods stocks. L. Silberman, 1250 3urlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur nishings, bazaar novelties, furniture, ect LOUIS LEVINSOHN, Saginaw, Mich. 40 MICHIGAN TRADESMAN November 12, 1924 Subscriptions having been received in excess of the entire amount of this issue, this advertisement appears as a matter of record only. $6,500,000 Central Iowa Power and Light Company First Mortgage Gold Bonds, 6%, Series “A” NEW ISSUE Dated November 1, 1924. Due November 1, 1944. Interest payable May 1 and November 1. Coupon bonds in denominations of $1,000 and $500, registerable as to principal only and inter- changeable as to denomination. Redeemable at the option of the Company in whole or in part on any interest date on forty- five days’ prior notice, at 105 and accrued interest up to and including November 1, 1934, this premium of 5% of the principal decreasing at the rate of 14 of 1% and interest payable at the option of the holder of the principal on each May 1 thereafter. Principal at New York, Chicago, or Philadelphia. CENTRAL TRUST COMPANY OF ILLINOIS, Chicago, Trustee Interest Payable Without Deduction for Normal Federal Income Tax Not To Exceed 2% Pennsylvania Four-Mill Tax, Connecticut Four-Mill Tax, Maryland Four and One-half-Mill Tax and Massachusetts 6% Income Tax refundable to holders resident in those States. THESE BONDS ARE LISTED ON THE CHICAGO STOCK EXCHANGE The following information is summarized by Mr. M. W. Stroud, President, from his letter to us, and from auditors’ and appraisers’ reports and other reliable sources: BUSINESS: Central lowa Power and Light Company will own and operate the electric and gas properties now owned and operated by the Citizens Gas and Electric Company, Cedar Valley Electric Company and Northern lowa Gas and Electric Company, now furnishing, without competi- tion, electric light and power in forty-seven communities in central and north central Iowa, including the cities of Wa- terloo, Hampton, Charles City, Eagle Grove, Clarion and Humboldt. The Company will also manufacture gas in Waterloo and Eagle Grove, and will distribute it in these cities and in Cedar Falls. ‘She total population of the ter- citory to be served by the Company is estimated at approx- imately 200,000, and the aggregate number of gas and electric customers is in excess of 35,000. SECURITY: The First Mortgage Bonds will be secured by a direct first mortgage on all the fixed property to be owned by the Company. The reproduction cost new, less accrued depreciation, of the property to be owned by the Com- pany, as recently determined by independent public utility engineers and appraisers, is $14,189,837. EARNINGS: The earnings of the properties to be owned by Central lowa Power and Light Company, for the twelve months ended August 31, 1924, were as follows: Gross Earnings __--~-------- ee ee $1,912,386 Operating Expenses (including current mainte- nance and taxes other than Federal Income OE oe ee es 1,130,660 Ne eee $ 781,726 Annual interest charges on outstanding First Mortgage Gold Bonds, 6%, Series A (this ES Eee $ 390,000 Net Earnings as shown above were thus more than twice these annual interest charges. MANAGEMENT: The Company will be controlled by The American Gas Company, which has had a long and success- ful experience in the operation of public utility properties. The American Gas Company controls and operates electric light and power and gas properties located in seven states, serving a population estimated at 1,000,000, including The Philadelphia Suburban Gas and Electric Company; The Luzerne County (Pennsylvania) Gas and Electric Com- pany; the Rockford (Illnois) Gas Light and Coke Com- pany; the Rockford (Illinois) Gas Light and Coke Com- Company. The Central lowa Power and Light Company is thus assured of efficient management of its properties. These bonds are offered for delivery when, as and if issued and accepted by us, and subject to the approval of all legal details by our counsel. It is expected that interim receipts of the Trustee, exchangeable for definitive bonds when prepared, will be ready for delivery about November 25, 1924. All legal details in connection with this issue are subject to the approval of Messrs. Pam and Hurd, Chicago, for the Bankers, and Messrs. Townsend, Elliott & Munson, Philadelphia, for the Company. All properties have been reported upon and valued by Day and Zimmermann, Inc., Engineers, Philadelphia. Books and accounts have been audited by Arthur Anderson and Gas and Electric Company, and by John Heins and Co., Philadelphia, pany and the Cedar Valley Electric Company. Co., Chicago, as to the properties now owned by the Northern Iowa as to the properties now owned by the Citizens Gas and Electric Com- Citizens Gas and Electric Company (of Waterloo and Cedar F alls, lowa) First and Refunding Mortgage 5% Gold Bonds, due January 1, 1926, will not be called for payment prior to maturity, but will be accepted by A. C. Allyn and Company at 101 and accrued interest in payment for bonds of the above issue Price: 100 and Accrued Interest, to Yield 6% Howe, Snow & Bertles, Inc. NEW YORK GRAND RAPIDS DETROIT CHICAGO The statements made above are not guaranteed but they are based upon reports and other information we believe to be entirely reliable, being the data upon which we have acted in purchasing these securities for our own account. me . ts iC oy S 4 a ea i i . we «s aa? , OF ; fa é