Ne . (QC 2S — > Eee vA af (ox we \ ip R A ( ZA om A Ee ae) ieee TS ABD < ae WEEKLY “ce SSS LEZ PS Cah Zo TRADESMAN COMPANY, PUBLISHERS: PL Gy LRG GEG LSI GE aI TT ES D pe So C oe RA \E a Forty-second Year SR: B38 i. o iS Z ey a io : ; 2 By BO GRAND RAPIDS, WEDNESDAY, NOVEMBER 19, 1924 HelMis es eels see REY bead ™ end * bead * bed bead * bed bead be Number 2148 My Leening Praver If | have wounded any soul to-day, If I have caused one foot to go astray, If I have walked in my own willful way— Good Lord forgive! If I have uttered idle words or vain, If I have turned aside from want or pain, Lest I myself should suffer through the strain— Good Lord forgive! If | have craved for joys that are not mine. If I have let my wayward heart repine, Dwelling on things of earth, not things divine— Good Lord forgive! If | have been perverse or hard or cold, If | have longed for shelter in the fold When Thou hast given me some part to hold— Good Lord forgive! Forgive the sins I have confessed to thee, Forgive the secret sins | do not see. That which I know not, Father, teach Thou me— Help me to live. Gok Oa 5g Public Reference Library Library St : (2p 5 being Ge oe POPS oe Paes emf Kate Sake en. 4. ae be od Ae OURO Qe PR» , Joep os ae iM Ras etSits PRP a ace a Paes — te A KK. PO in oe een 9 bead ayes SUPPLY THE HOUSEWIVES WITH JDArowan Throughout the summer, most housewives, with commendable thrift and foresight, can or preserve a part of the abundance of fresh fruits and vegetables for use on their tables during the long winter months. This is the time, there- fore, to furnish them with glasses and jars, with sugar and spices and with PAROWAX. She knows that to preserve her fruits and vegetables, she must seal them in their con- tainers with a seal which is airtight. She knows that unless the air is excluded they will ferment and become unfit for use. She knows too, that PAROWAX will seal them tight, keeping ail their goodness and fresh- ness in and keeping air out. The effectiveness with which PAROWAAX< seals each container, its cleanliness and purity and the ease with which it is used, makes it ideal for all canning and preserving where jars, glasses or bottles are used for containers. Every dealer should have an adequate supply of PAROWAX on hand throughout the summer. It may be secured promptly from any agent or agency of the Standard Oil Company (INDIANA) 910 S. Michigan Avenue Chicago, Illinois Michigan Branches at Detroit, Grand Rapids and Saginaw VEGETABLES © st 5) D WITH : 5 i?) M4 } ra POL) One of these two color counter display cartons is packed in each case of Parowax. Ce Forty-second Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 19, 1924 Number 2148 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids BE. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. Charles R. Flint, who in 1900 was generally known as “the father of trusts” and who made a name for him- self in bringing about the consolidation and organization of a number of large industrial companies, is now engaged in writing hiS memoirs. This work takes the form of relating “The Fun I’ve Had in Business.” One of the companies organized by Mr. Flint was the American Chicle Company, repre- senting a consolidation of a number of chewing gum manufacturers. He val- ued the good-will represented by the company’s trade marks at $14,000,000, and he pointed out to the management that it would not be difficult to pre- serve this good will. The way to do, he said, was to increase its advertising and make good chewing gum. The consolidation and the subsequent buy- ing of control of a chicle company made the American company the great chewing gum company of the world. But the management failed to follow his advice on advertising, he stated, with the result that it left the door open for others to enter. William Wrigley did. He advertised extensive- ly. Result: American’s business was reduced to about 15 per cent. of the world’s total, while Mr. Wrigley’s in- creased from 1 per cent. to more than 50 per cent. cee If any one has had any doubts about the sincerity and reality of the co-operative spirit between men and management engendered by the “wel- fare program” in the operation of the Buffalo trolley lines they must have been removed by the offer of sixty of the non-union employes of that cor- poration, who, supplementing the prac- tically unanimous tender by the car men of a day’s pay to assist the com- pany in meeting the cost of the re- cent fatal accident on the Niagara Falls line,’ volunteered to raise $1,000 each by mortgaging their homes, Of course, the “soulless corporation” will not accept the sacrifice, but it shows its appreciation of an act that is with- out a parallel in the history of indus- trial relations by the removal of the fare boxes on the cars and putting the conductors on a higher status than that of mere change makers “hopeless- ly trying to watch myriads of coins dropping into a small glass case.” Here is an exhibition of mutual confidence and good-will that is unique. It has never been paralleled where union men were employed. es Discovering America is still pos- sible, despite the feat which Leif Eric- son performed in that line eight cen- turies ago. Our latest discoverer is Mrs. Belloc Lowndes, who is linked with this country through her famous ancestor, Dr. Joseph Priestly, the Eng- lish clergyman who, being driven from England for celebrating the fall of the Bastille, found refuge on the banks of the Susquehanna. Mrs. Lowndes makes the interesting—and pleasing— discovery that we are much _ better than we are painted. And she does it without saving anything about our skyscrapers. A visitor from abroad who can talk about this country without even mentioning our tall buildings is possessed of rare original- ity. Even our numbered streets win Mrs. Lowndes’s praise. In Europe she heard the system laughed at as showing lack of imagination, but she finds it most convenient. American novelists who take delight in picturing the seamy side of American life might well take a leaf from the book of our English visitor. eee Detroit has a striking instance of the way in which real estate values increase. Manhattan Island is said to have been sold for $23 by the Indians, and sections of Chicago's loop district perhaps were bartered for an assort- ment of trinkets, but the record in cash real estate transactions is gen- erally awarded to the plot of ground in Detroit which was once bought for one copper cent. The purchaser was Mary Watson Hudson, who obtained a plot of ground in accordance with an act of Congress, which for a cash consideration granted every resident a real estate holding, following the disastrous fire of 1805, in which the then thriving little city was virtually destroyed. Upon the land bought for 1 cent there has been built the new $14,000,000 Book-Cadillac Hotel, said to be the tallest hotel in the world. Ten years after the lot was first bought it went into the hands of a speculator for $150. Another decade later found the price increased to $2,- 000, and since then the value has steadily climbed upward. Our public schools come in for a good deal of criticism, much of it de- served, But there are two sides to every question, and the query, “What is right with the schools?” has re- ceived less attention than it should have had. In this connection a writer in the Journal of the National Educa- tion Association points out that, while the public and private expenditures for education in this country are wholly out of proportion to our means and to outlays for less important objects, the progress is none the less remarkable. He says, for example, that had the population of the United States in- creased as rapidly as school attend- ance the population in 1922 would have been 216,227,633 instead of 109,- 248,393! The enormous increase in at- tendance at the higher schools is an- other significant advance. It is no longer a reproach that so large a pro- portion of the children drop out in the lower elementary grades. It is only gust, while finding fault, to look also for things to praise. Cuba held a_ presidential election last week, but, as is customary among Latin-American nations, a cooling-off period of several weeks will intervene before the results are definitely known. The campaign has been tense and blood has been shed upon several oc- casions. Comparatively speaking, it has been tame, for no actual revolu- tionary move has yet cropped up. The candidates for President were General Machado, Liberal, favored by the in- cumbent, President Zayas—which means a great deal in Latin-American nations—and former President Meno- cal, Conservative. Both have been ac- cused of planning a revolution in case of defeat. This would be the cus- tomary procedure. If Cuba is able to install a new President without a ruckus and without threatened inter- vention on the part of the United States, the nation will have taken a distinct step in the direction of law and order and away from the old Latin-American tradition. The dictatorships in both Italy and Spain seem to have outlived their use- fulness. Mussolini, having carried his country over some rough political and economic crises, would give a great deal if a successful return to constitu- tionalism and normality could be achieved. Alfonso of Spain, having supported the dictatorship for the pur- pose of settling the Moroccan situation which it failed to do, would also doubt- less like to wipe the slate clean. But in neither country can the rule of force be sloughed off easily. The dic- tatorships have engendered a reaction that calls for violence in their over- throw. The opposition is not satis- fied to let them fall tamely of their own weight. Once they seem to be on the down grade, the forces they kept under arise to hasten the process. What is now happening in _ Italy, though the facts are veiled by the cen- sorship, indicates that the process of disintegration has begun, Mrs. Anthony Wayne Cook, presi- dent general of the Daughters of the American Revolution, who has been touring in the Northwest, says that a wave of sincere patriotism is de- stroying radicalism throughout the country.” From much recent observa- tion she derives the impression that “the American people are sane and sound and true to the principles upon which the Nation is founded.” It seems strange that so many good peo- ple are just making that discovery— strange that so much obscurity has developed the simple fact that ninety- five persons out of every hundred in America have been going on quietly about their business and making very little fuss and noise about their trou- bles and less still about ill-considered and flamboyant legislative measures to cure them. Mrs. Cook’s observation is accurate, but what she has seen is by no means a discovery. It has been the outstanding feature of the political landscape all the time. scuceiciasn acecricesciiisliiebictemunen Small wonder is it that the monks of the famous St. Bernard Hospice plan to open a hotel for the snowbound Alpine wayfarer in place of free en- tertainment and the casual receipts of afterward. even when the noble dogs have dug them out of drifts to be resuscitated, have often been unmindful of benefits Monks cannot live on the acquired prestige of a thousand years, the alms box Travelers, conferred. and still there are ingrates unwilling their those who have bountifully cared for them. to discharge indebtedness to Fortunately for those who ex- pect something for nothing, the dogs are just as willing to rescue a patron who pays nothing as they are to re- trieve a paying guest. The history of the mountain monastery is bright with the golden deeds of faithful beasts who have dared and endured in the blizzards through the many genera- tions. Rear Admiral Mayo, retired, mourns over what America surrendered in the Arms believes we relinquished command of the Pacific. opinion, Washington Conference. He He voices one American However, in Great Britain there is a considerable group which than any other Power and has weak- holds that ened her prestige. Britain surrendered more There is a consid- public opinion that would denounce all the treaties of Washington. Many Nip ponese hold that they have surrendered forever the strength that might have made them supreme in the Far East and the Pacific. Since these three parties most at interest in the Wash- ington settlements all are finding that they have surrendered too much, it is apparent that not one of them actually yielded more than they should. These criticisms cancel one another, erable segment of Japanese 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. In the realm of merchandising trade attracting schemes, propositions which may be perfectly honest in intent and purpose frequently become flagrantly dishonest through the machinations of crooked exploiters and salesmen. This condition applies to almost any line of schemes put out to attract trade to a retail store. The reason this is so is that sales are effected on a commis- sion basis, which makes temptation too great to exaggerate and deceive. If schemes of this character were sold on their merits by men who receive adequate compensation in the way of regular salary, the temptation to lie would be greatly lessened. Allegan, Nov. 12—A_ very good friend of mine has outlined a proposi- tion to paint art work for the Nile Art Co., Fort Wayne, Indiana. This concern furnishes for about $7.50 a complete painting outfit. It then sends you the merchandise, for which it pays attractive prices upon being completed. Upon hearing the proposition it sound- ed to me like one which you exposed in your Realm of Rascality column, I believe, last summer, it being a needle work deal from Goshen or somewhere in Indiana. If you have heard of this concern I would like to know some- thing of their responsibility. H. D. Tripp. To this letter the following reply was sent: Grand Rapids, Nov. 14—You are correct in thinking that I have re- peatedly exposed the Nile Art Co., of Ft. Wayne. I see that the promoter of the enterprise, whose name _ is Glenn D. Fryer, 24 years old, has cleaned up $300,000 during the past year. The Government arrested him Nov. 11 on a charge of fraudulent use of the mails. In addition to the Ft. Wayne shop, he was running another concern at Lima, Ohio, under the style of Fashion Embroideries. -] think every week when I finish writing up the Realm of Rascality that I am through, but before another week rolls around, there are about as many more frauds on my list as the week before. E. A. Stowe. The Associated Press report of the . collapse of the Nile Art Co. is as follows: Fort Wayne, Ind., Nov. 11—Glenn D. Fryer, 24 years old, who had been operating the Nile Art Co., here, was arrested to-day by postal authorities, charged with using the mails to de- fraud. Since April 1, 1922, he is al- leged to have done a volume of busi- ness in excess of a half million dollars and earned for himself a clear profit of approximately $300,000. Fryer, according to postal inspectors has been offering a work-at-home out- fit for $7.75, and a certain amount of material with which the customer was to paint lamp shades, which were to be bought back by the Nile Art Co., provided the finished product was up to required standards. In most cases, it is alleged, the work was not accepted, but the customer was encouraged by letters to deposit more money for additional material. which in turn was only partially ac- cepted after being completed. Afier his outfits for painting lamp shades had proven to have a nation-wide pop- ularity, Fryer started the selling of outfits for painting pillow cases. En- couraged by more success, Fryer re- cently established another concern of a similar nature in Lima, Ohio, which he called the Fashion Embroideries. One Lansing ready-to-wear store November 19, 1924 MICHIGAN TRADESMAN was recently burglarized of some very valuable coats. The burglars were evidently frightened away as a large quantity of fur coats taken from the cases were found in a pile in the rear of the store near the exit where the burglars entered. Information from Flint indicates that burglars and shop- lifters are operating there. Watch out for this class of crooks during the Christmas shopping period. A motherly appearing woman ap- parently about 45 years old took an aggregate of more than $50 away from Saginaw business men via the bad check route Monday and police are now attempting to locate her present whereabouts. The managers of the A. and P. store 32 South Jefferson; The Tea Store, 8 North Jefferson and the Union Tea Store, 44 East Main street, were the woman’s known vic- tims. In each case the checks, all forgeries, were for amounts of $18.40. The address given by the woman was 628 and 823 Marshall street. She was a heavy set woman and wore a black hat, coat and shoes. She gave her name as Mrs. Albert Weiss. The checks were plainly “home made” and were endorsed first by “Albert Weiss” and the woman endorsed them as “Mrs. Albert Weiss.” A warning has been given us by the Burns Detective Agency to be on the lookout for a party who is passing checks of the Postum Cereal Co., and the Kellogg Corn Flake Company of Battle Creek, Mich. Checks are made payable to various names among which are used mostly Walter L. Ma- lone and Robert L. Mc Laughlin. Checks are drawn on the Central Na- tional Bank of Battle Creek. Party passing checks, whose description is not known at this time represents him- self as being connected with the ad- vertising department of both the con- cerns mentioned above and in passing them shows credentials. The checks have been cleverly made up and it is very difficult to tell them from the actual checks of the Company. The checks are being used for advertising expenses. Notify us if he comes to vour attention. A woman about 50 years old, med- ium build, mixed gray hair, upper teeth protruding, drew a check on the Savings Deposit and Trust Co., Ann Arbor, drawn to Grace Ritter, and endorsed by Grace Ritter, and signed by William F. Ritter. Grace Ritter gave her address as 311 East Catherine street. Usually goes to some location where there is no telephone and states that she intends to buy property. She cashed check at bank giving as ad- dress a residence having no telephone. She sometimes uses the name of Mil- ler. If apprehended notify the Ann Arbor Police Department. In an order issued by the Federal Trade Commission, the May Hosiery Mills of Burlington, North Carolina, are prohibited from using as labels or brands on hosiery sold by them the word “silk’? unless the hosiery so labeled is made entirely of the silk of the silk worm or where the hosiery is made partly of silk it is accompanied Call “anyone” Long Distance- -that costs less CWT od “ ANYONE” Long Distance Service, is an inexpensive way of using the tele- phone for out-of-town conversations. For a business, social or family call that does not demand speaking with a “Certain Person,” tell the Long Dis- tance operator you want to make an ‘Anyone’ call. It will save you money. Then there are reduced rates in the evening or night. From 8:30 until 12 o’clock in the evening ““Anyone”’ calls cost approximately one-half what they do during the day. From midnight until 4:30 a. m. they cost about one- fourth the day rate. “ANYONE” calls are quickly made, too, and will meet your needs in a majority of cases. “CERTAIN PERSON?” calls are used when you must talk with a particular person. Their cost 1s the same, day or night. “APPOINTMENT” calls, in which connection is made at a specified time, and ‘‘Messenger Service,’’ used to call a particular person to the telephone, are other convenient Long Distance facilities. MICHIGAN BELL TELEPHONE CO. YO Bs eS Toe eel November 19, 1924 by a word truthfully describing the other material or materials. In its in- vestigation of the case the Commis- sion found that the respondents sold and shipped hosiery made of cotton and containing no free silk, which was marked and branded with labels con- taining the words “Made of Cotton and Art Silk in the U. S. A.” No other words were on the labels to in- dicate the kind and grade of material of which the hosiery was manufac- tured. The Commission found that respondents’ labels so used misled and deceived the trade and consuming pub- lic into the mistaken belief that re- spondents’ hosiery is composed in part of silk, and cause the purchase of such hosiery in that belief. The Federal Trade Commissicn has issued a cease and desist order ducct- ed to the Lapat Knitting Mills, a man- ufacturer of hosiery, with its place of business in Easton, Pennsylvania, in which the respondent is required to discontinue the use of certain business practices found by the Commission to be unfair competition in violation of the Federal Trade Commission Act. In investigating the case the Commis- sion found that the respondent labeled boxes, in which hosiery manufactured by it was packed, with the words “Pure Silk Hosiery of Quality.” It was furthermore found that .on the feet of each pair of such hose was stamped the words “Pure Thread Silk.” The hosiery so labeled was not composed entirely of silk, but the tops, toes and heels were made of cotton. It was found that the public was mis- led into the belief that such hosiery was all silk. The Sobel Hosiery Com- pany, Inc., was named in the Com- mission’s original complaint but be- cause this particular company had ceased doing business, the proceedings ! against it were dismissed by the Com- The full text of the Com- mission’s order against the Lapat Knitting Mills prohibits such respond- ent from: 1. Representing by labels, brands, advertisements or descriptions that hosiery manufactured and sold by it, a part of which is made of silk and other parts are made of cotton, are “Pure Silk” or “Pure Thread Silk,” unless the difference between this type of hosiery and that which is wholly made of pure silk is clearly and definitely stated in the label, brand, advertisement, or description. 2. Using the words “Pure Silk’ or “Pure Thread Silk’ without equally distinct and permanent qualifications in labels, brands, or descriptions of hosiery, a part of which such as the leg or boot is made of silk and other parts such as the top, toe, heel and or sole are made of cotton. mission. Holloway, Nov. 17—Can you tell me anything about a man named F. W. Beatty, Grand Rapids? He has re- cently been through this part of the State, selling Chic-O-Lay. He claim- ed he lived in Grand Rapids and be- longed to the Association of Com- merce. In fact, he showed me a letter of recommendation from the Associa- tion of Commerce, signed by the Sec- retary. This Chic+O-Lay purports to be a chicken remedy. He took my mail list and said he would send out letters to my customers and also put an advertisement in the Adrian paper, MICHIGAN TRADESMAN telling the people where they could get this Chic-O-Lay. He collected for and delivered the goods as he went along. The label on the bottles says it is prepared for and distributed by F. W. Beatty, Grand Rapids, Mich. As my customers did not get the let- ter, I wrote him. Letter was returned, stating there is no such man in Grand Rapids, so I began to think he was a crook. Jf you can tell me where I can find this man or give me anything about him, kindly do so. F. J. Blouch. Realm of Rascality would also pay a premium for information as to the present whereabouts of this boss crook, who was driven out of Grand Rapids by the Tradesman more than a year ago. It was pretty hard to dis- lodge a crook who had the solid back- ing of the officers of the Grand Rap- ids Association of Commerce, but the Tradesman finally won out in the con- test. Beatty is probably hanging out at West Unity, Ohio, from place he makes frequent raids into Michigan, Indiana, Illinois and Iowa. He is ALL BAD and any one who touches him at any angle will have occasion to eat the bread of bitterness. which —_++>—___ No General Pricing of Sheetings. The pricing of one or the well- known lines of wide sheetings, sheets and pillow cases for delivery during the next three months is apparently not to be followed by similar action on goods of this character that are dis- tributed through other sources. En- quiry along this line recently revealed the fact that no announcements con- cerning the goods in question are con- templated by the two houses generally regarded in the trade as the leaders in this particular field. The price named by the concern which took this action was said to be the same as that re- cently current, but it was further said that the goods to be sold for the de- livery specified will carry discounts larger than those given heretofore. -—_+-.___ Didn’t Propose To Be Selfish. Unemployed—Can you give me a job where I can keep dressed up all the time and won't have to work? Holly Berry—I’ll keep you in mind, and when [| find two jobs like that you can have the other one. SKILLFULLY MADE BROOMS PARLOR WAREHOUSE WHISK TOY Quality—Prices—Service— Excellent, Attractive, Unexcelled MICHIGAN EMPLOYMENT INSTITUTION FOR THE BLIND Saginaw, W. S., Michigan Why One Man Failed “oe? He did not believe in bothering his head to remember a customer's name. He saw no reason why he should speak to a customer whom he hap- pened to meet on the street. He reasoned that he could not ex- pect to sell everybody, every time, and so he never troubled himself to offer to get an article if what was wanted was not in stock. He couldn’t understand why it wasn’t just as well to send statements once every two, four or six months. He looked upon his windows as places through which light came in. So long as they didn’t look bare he didn’t worry about them. He never had any special purpose in putting cer- tain lines in, other than to fill up. He didn’t believe in taking inven- tory. He thought an inexperienced girl could figure his accounts as well as an experienced bookkeeper. He never troubled himself to attend get-together meetings of local busi- ness men. He had no definite hour for opening or closing. He never bothered with his dis- counts, because he thought they didn’t amount to enough. He was not always particular about answering his business letters prompt- ly, even when they had to do with overdue accounts. WoRDEN GROCER COMPANY Wholesalers for Fifty-six Years. The Prompt Shippers MICHIGAN TRADESMAN i ¥ | iy i wT Sa Ye o= Spy gine’ Sas Lf" snecksent of Mochmite. Bay City—Piggott Bros., Inc., fur- niture, stoves, etc., has changed its name to Piggott’s. Escanaba—-The Stack Co., John H. has increased its capital stock from $100,000 to $500,000. Ann Arbor—The Michigan Furni- ture Co. has increased its capital stock from $50,000 to $100,000. Lennon—The Lennon State Bank has been incorporated with an author- ized capital stock of $20,000. Marquette—The Dale Flower Co., Hancock, has opened a branch store here in the Katz block, Baraga avenue. Mendon—Mrs. Warren McClish has removed her millinery stock here from Kalamazoo and will continue the busi- ness. Harbor Springs—Baldwin & Bussard soon will begin erection of one of the largest garages in this part of the State. Detroit—Lachoy Food Products, Inc., 12130 Oakman boulevard, has in- creased its capital stock from $25,000 to $250,000. Lansing—The Shoe Co., 316 South Washington avenue, has filed dissolution papers with the secretary of state. Grand Rapids—M. J. 23 W. Burton street has changed 3rothers, Moneyworth Elenbaas & . feed and Elen- Sons, 6 fuel, baas its name to Inc. Walkerville—Fire of undetermined origin, destroyed the general stock and Twining, Nov. 17, entailing a about $25,000. Lansing—The optical department of store building of C. ¢ loss of the Gumm Jewelry store has been placed under the management of Dr. W. A. Small, of Kalamazoo. Lansing—The hotel, 332 which has heen closed for a few weeks, has been recently American South Washington avenue, re-opened under new management. R. H, Smith‘ is the new landlord. Rivers—The Exchange Three Rivers Co., Moore street, has been incorporated with an authorized capital stock of $50,009, $8,- 200 of which has been paid in in cash. Saginaw—Wilkin’s Jewelry 104 South Jefferson street, incorporated with an authorized cap- ital stock of $10,000, all of which has been subscribed, $5,000 paid in in cash and $2,000 in property. Three Co-Operative subscribed and Shop, has been Kalamazoo—M. D. Ellis has remov- ed his jewelry stock from 108 Portage street to his modern store building at 112 East Main street. New marble and plate glass floor cases have been in- stalled and the entire store is modern and beautiful. Melvindale—The Melvindale Lum- ber Co., with business offices at 2422 First National Bank building, Detroit, has been incorporated with an author- ized capital stock of $30,000, $28,000 of which has been subscribed and $3,- 000 paid in in cash. Detroit—The Alex Labell Co, 9146 Twelfth street, has been porated to conduct a general under- taking business with an authorized capital stock of $1,000, all of which has been subscribed and paid in, $400 in cash and $600 in property. Stanton—The Moll Motor Sales, Ltd., automotive vehicles, accessories, parts and supplies, has merged its business into a stock company under the same style, with an authorized capital stock of $6,000, all of which has and paid in in cash, Millbrook—A. D. Kendall, nent dealer in general merchandise, who has been ill all summer, has just returned from Harper Hospital, De- troit, where he went for an examina- Inc., incor- been subscribed promi- tion. A growth, closing the outlet of the stomach was discovered and Mr. Kendall will have to return to the hospital and submit to an opera- tion. Royal Oak—The J. J. Potts Co, 916- 18 North Main street, has been corporated to deal in hardware, furni- ture, electrical appliances, crockery, paints, wall paper, etc., with an author- capital stock of $30,000, all of which has been subscribed and paid in, $17,000 in cash and $13,000, all of which has been subscribed and paid in, $17,000 in cash and $13,000 in prop- erty. Detroit — The Zagelmeyer Cast Stone Co., Fort street and Penn R. R., has merged its business into a stock company under the style of the Zagel- meyer Concrete Products Co., with an stock of $40,000 preferred and 4,000 shares at $5 per share, of which amount $40,000 and 4,000 shares has been subscribed. $40,- 000 paid in in cash and $20,000 in prop- erty. Saginaw—The store buildings at Genesee avenues, has been leased for 25 years to the D. A. Schulte Stores Co.. of New York City, which con- ducts a chain of cigar stores through- out the united states. The J. W. Grant jewelery stock which occupies the corner store of the main building is being closed out at special sale in the in- ized authorized capital J. W.. Grant Washington estate and order to give possession to new company. Manufacturing Matters. Bay City—The Gibb Instrument Co. has changed its name to the Gibb Welding Machinery Co. Kalamazoo—The McIntyre Motor Co. has increased its capital stock from $15,000 to $50,000. Zeeland—The Colonial Manufactur- ing Co. has increased its capital stock from $300,000 to $600,000. Detroit—The Leland Lock Co., 3965 Cass avenue, has increased its capital stock from $50,000 to $100,000. Climax—The Climax Tractor Start- er Co. has been incorporated with an authorized capital stock of $5,000, $1,200 of which has been subscribed and paid in in cash. Lansing—Muskin Bros., Chicago, have leased the Plummer building, Shiawassee street, and will occupy it Jan. 1 with a fully equipped mattress factory. The business will be con- ducted under the style of the Lan- sing Felt & Mattress Co. Detroit—The Supreme Ice Cream Co., 3137 Sixth street, has been incor- porated to conduct a manufacturing, wholesale and retail business in ice cream, dairy products, etc., with an authorized capital stock of $20,000, all of which has been subscribed and $4,- 100 paid in in cash. Caro—The Miller Auto Top Co. re- cently went into the hands of a re- ceiver and its factory, near the Mich- igan Central depot, is being equipped by a newly organized concern, Coaster Wagon Co. composed of St. Clair and Caro business men. Manufacture of wagons will begin Dec. 15. Detroit—The 1 in 5 Manufacturing Co., 2965 Grand River avenue, manu- facturer of 1 in 5 carbon remover and gasoline saver, has merged its busi- ness into a stock company under the same style, with an authorized capital stock of $100,000, all of which has been subscribed and paid in in prop- erty. Benton Harbor—The Benton Har- bor Manufacturing Corporation, Park and Fourth streets, has been incorpor- ated to manufacture and sell mechan- ical devices, etc., with an authorized capital stock of $50,000 common, $50,- 000 preferred and 5,000 shares at $1 per share, of which amount $85,000 and 5,000 shares has been subscribed, $5,000 paid in in cash and $40,000 in property. —_++2___ Cover Requirements on Any Material Breaks. Written for the Tradesman. The price of wheat has reached a point where in the minds of domestic buyers there is a question to just which way it will tend, up or down, during the next thirty days or between now and the first of the year. A num- ber of good sized houses have been buying heavily, while others just as prominent have been friendly to the “short side.” The “Shorts” have been comforted by an increase in the visible supply, which now totals 98,000,000 bushels, and that this is a rather heavy load goes without saying, but the “Longs”, on the other hand, insist that when the surplus starts to move it will go very rapidly, that the world situation is such that large stocks in surplus producing countries cannot long be maintained. The attitude of the “Longs” is based on logic, for the market has been working aJong the lines they suggest- November 19, 1924 ed and whenever wheat has gotten down anywhere near $1.40 for futures, very heavy buying has materialized, particularly from abroad, and the price has been forced up higher each time than the previous advance. It is estimated by the Commissioner of the Institute of Agriculture at Rome that the world this year faces an esti- mated bread grain shortage of 574,- 000,000 bushels, 401,000,000 bushels of which is wheat and 173,000,000 bushels is rye. This estimate coincides with earlier estimates of 378,000,000 bushels short- age in wheat. In our opinion, for the long pull wheat and flour are mighty good prop- erty even at present prices. We be- lieve they will be higher the Ist of February, 1925, than at present. We do look for some reaction sometime between now and the Ist of January and jf we were to offer any kind of ad- vice for the trade pertaining to the purchase of wheat or flour it would he “Watch Markets Closely; Cover Requirements For Sixty to Ninety Days on Any Material Breaks.” Lloyd E. Smith. ose Sell Before Turkey Day. “Thanksgiving may be a good time to eat chicken, but it is a poor oe for the farmer to sell his surplus coc! erels.” This is the opinion expressed by Miss Clara M. Sutter, poultry special- ist of South Dakota State College, who urges marketing the surplus birds just as soon as they are ready for market and before the glut of the Thanksgiv- ing market. Capons are better held until February or March, she think:, the Easter market frequently bringing good prices. The birds should not be sold without some fattening, the poultry specialist states. By confining them in a small place where they do not have room to exercise and by giving special feed, cockerels can be fitted in good sha»n> in two weeks. A good feeding mix- ture consists of 100 pounds of corn- meal, 100 pounds of middlings, short, or home-ground wheat, and 100 parts of ground oats. One part of this grai. mixture is to be mixed with two parts of milk or water, making a semi-liqui | mash. Milk is preferred to water he- cause it is more fattening. The first day the cockerels are con- fined Miss Sutter warns against fee(- ing them anything. The second’ dav, feed what the birds will consume 11 15 minutes in the morning, the same amount at and all the cracke: corn they will eat at night. The third day the amounts can be increased to what the birds will eat in 20 minutes and the fourth day, 30 minutes. From then on during the fattening period, feed all they will eat. Two weeks is about the limit, of the fattening period because the birds may get off feed and lose all they have gained. noon, fa egg The path of success in business is invariably the path of common sense. Notwithstanding all that is said about “lucky hits,’ the best kind of success in every man’s life is not that which comes by accident. The only “good time coming” we are justified in hop- ing for is that which we are capable of making for ourselves. a November 19, 1924 Essential Features of the Grocery Staples. Sugar—Local jobbers hold cane granulated at 8c and beet granulated at 7.60¢. Tea—Teas are selling more freely and wholesale dealers say their stocks are being heavily drawn upon. News irom the primary and the London markets is to the effect that prices are being well maintained on all kinds. Coffee—Coffee prices underwent fur- -her sharp advances the latter part of ‘ast week and the first of this, being now at the highest point reached since 19... Indications are not lacking as ty the probability of prices reaching the highest level in the history of the trade. According to the most reliable s‘atistics and estimates, the total world’s supply of good, bad and in- different coffee for the year 1924-25 will fall three to four million bags be- low the actual consumption last year. Little if any prospect of relief for a year is held out by students of the situation. In. the meantime roasters are holding their quotations down to the lowest possible point, their ad- vances being withheld as long as pos- sible and made as slight as possible when placed in effect. Retailers should realize that coffee on their shelves is mighty good property, that the market is steadily becoming stronger, and that good business calls for the taking of a profit on their present holdings based, not on what the coffee actually cost them, but rather on what it would cost them to duplicate their stock to-day. Canned Fruits—California fruits can hardly be had from first hands. The more popular the variety the greater the scarcity and the more difficult to pick up. The meager offerings have almost completely switched buying to second hands. Warehoused fruits— goods in transit or still on the coast are readily salable if the buyer will part with his holdings. It is a strong market in which some dealers are not operating freely, as they have enough contract stocks to keep them going. Pineapple is firm but not atcive. Ap- ples are well maintained. Canned Fish—The fish line is uni- formly quiet. Salmon is not specula- tive and transient outlets are nominal, which makes the whole line feature- less. Sardines are steady in Maine packs at the advance made last Mon- day. Buying since then has been lim- ited as some dealers anticipated their wants before the advance occurred. Shrimp is scarce and well maintained. Tuna is firmer on the Coast and pack- ers anticipate higher prices in all va- rieties. Crab meat and lobser show no material improvement. Canned Vegetables—No large lots of tomatoes can be had at inside figures, as the stock available is generally odd lots which the canner has after com- pleting his contracts and their size does not warrant the expense of car- rying. Threes have been as irregular- ly priced as 2s, but 10s have not been so much affected. The belief in the South is that the dull and weak spot ‘n the market has been safely passed and that a reaction is due, as tomatoes are out of line with other canned foods at to-days values. Corn is so MICHIGAN TRADESMAN much a resale proposition that gen- eral business is restricted. Very little No. 10 can be had in any grade and at any price. In No. 2s resales are possible at better than factory prices where a holder is content with his present profit. Peas have been fairly active in standard grades in which the most popular sieves are developing more strength and are less frequently offered. Dried Fruits—The principal interest in dried fruits this week is in prunes, and while not much actual change has occurred in the spot market, a number of circumstances developed to indicate that the much talked about favorable reaction has at last set in. As the Coast is out of line with the East as to sentiment and selling ideas, a betterment in the situation will nat- urally have to occur here, since deal- ers will not go to the Coast for re- placements when they can buy to bet- ter advantage in the East. Some of the big operators have been acquiring California prunes, picking up 40s, 50s and 60s, principally, and sales in a big way are posible at 4c advances over the market a week ago. These prunes are passing into strong hands and will be used for domestic and export out- lets. Enough of this sort of trading will inspire confidence among the rank and file, and that is needed to bring about the better market. California and Oregon markets continue to hard- en and all postings are optimistic as to new crop marketing conditions and carryover is said to be no longer an important factor. Raisins passed through a quiet week. The trade con- tinues to concentrate on carryover and has booked up enough to keep it going for several weeks. Independents still find the trade indifferent to new crop. Little change in other dried fruits is occurring. Peaches are developing a little more firmness, with a fair con- suming demand and a policy of con- servative selling in all quarters. Apri- cots retain their strength also. Cur- rants are entirely routine. although there is a fair movement under way. Rice—An especially stiff and firm rice market is 11ot only now at hand but in still further prospest. In many localities, the available supplies of rough rice have been closely bought up and some mills which usually op- erate until March or April will be obliged to finish their work next month for lack of raw material. Wires from some of our shippers have in- structed us to advance prices a quar- ter of a cent and on fancy Blue Rose we have lifted quotations from 534c to 6c. This is due entirely to the lim- ited quantities available and a strong demand which has arisen. Although prices have been higher than usual, this year there has been a commen- surately better export demand, due to the shortage of high grade rice in Europe and South America and an increased demand on the American trade supply. We look for stronger prices from now on. Spices—The past week has brought a marked price increase in all spices, with black and white pepper, nutmeg and mace most affected. The pepper crop is reported short and further ad- vances are predicted. Nuts—Stocking up for the Thanks- giving trade adds to the firmness of spot offerings of all varieties in the shell. Distributors are conservative and are avoiding a substantial surplus over their anticipated outlets as they do not care to have an over supply of high priced nuts after the holiday season has passed. A full assortment of walnuts is here, increased by addi- tional arrivals of Sorrentos and the first Grenobles. Foreign walnuts are a short crop this year but quality is excellent. California offerings are mostly budded and No. 1s as fancy varieties have been offered so spar- ingly that they are absorbed as rapidly as packers make prices and offerings. Tarragona almonds are affected by the shortage in California nuts. Non- pareils are very hard to locate, espec- ially at the source. Filberts are close- ly sold up on the spot and stocks in sight are short of requirements. Bra- zils are less spectacular than other nuts but rule fairly firm in tone. All descriptions of unshelled nuts are ad- vancing on the spot and there is no prospect of a reaction during the bal- ance of the year, se Review of the Produce Market. Apples—Wealthy, Wolf River, Alex- ander, Maiden Blush and Baldwins command $1@1.50 per bu. Bananas—9@9'%c per |b. Bagas—Canadian, $1.50 per 100 Ibs. Beans—Michigan jobbers are quot- ing as follows: ¢ WP Gea $5.50 Brown Swede __.--------------- 6.15 Dark Red Kidney ~------------- 9.50 Light Red Kidney ------------- 9.25 Butter—The market is 2@3c higher than a week ago. Local jobbers hold fresh creamery at 42c; June packed, 38c, prints, 43c. They pay 23c for packing stock. California Fruits — Bartlett’ pears, $4.75@5 per box for either 135 or 150; Emperor grapes, $2.35 per crate; Giant plums, $2.75 for 4 basket crate; Honey Dew melons, $3 per crate of either 6 or 8. Celery — Commands bunch. Cauliflower—$1.50 per doz. heads. Cranberries—Late Howes are selling at $6.75 per 14 bbl. Cucumbers—Illinois hot house com- mand $3 for fancy and $2.50 for choice. Eggs—Local jobbers pay 5§2ce for strictly fresh. They resell as follows: 40@50c_ per Fresh candied _.-_____.-__-___-_- 54c SS 40c 0 36c Checks |. ..2.___-__-_-____----- 30¢ Egg Plant—$1.25 per doz. Garlic—35c per string for Italian. Grape Fruit—$3.75@4.25, according to quality. Green Onions—Home grown are now in market command 25c for Ever- greens and 40c for Silverskins. Honey—25c for comb, 25c_ for strained. Lemons—Quotations are now as fol- lows: 30 Sunkist ._-.--..------------ $9.00 300 Red Ball anne SOU 5 360 Red Ball... 8.50 Lettucee—In good demand on the following basis: California Iceberg, per crate ~--$4.25 Hot house, feaf, per bu. --.-.--- 1.25 Spanish, $2.50 for 72s and 50s: Michigan, $1.50 per 100 tbs. Fancy Sunkist Valencias Onions Oranges are now on the following basis: MH) and 70 2. S858 ss. a 6... 8.50 a. ek 7. Pe Epa Ue eG 4.49 ea. Le _ 6s Red Ball, 50c lower. New Navels will begin to arrive the They will range in price from $5.50 to $7.25. latter part of the week. Pears—Bartlett command $2.25 per bu.; Anjous and Clapp’s Favorite, $1.50; Keefer, $1.25. Poultry—Wilson & Company pay as follows, this week: Live Dressed Heavy fowls —.-.- _i8e Zee Broilers co _18¢ 22¢ Light fowls ...-__- 13c \7e Heavy springs —- ee Z2c Coe os 10¢ 14e ‘urieyvs (05 eae 33e Picks .. ae 23¢ Geese 3 an 18e 2ac Potatoes—Country buyers pay 35@ 40c per 100 Ibs. North of Cadillac and 40@45c South of Cadillac. Radishes—50c per doz. bunches for hot house. Spinach—$1 per bu. for home grown. ° Squash—Hubbard, 3c per Ib. Sweet Potatoes—-Virginia commands $4.50 per bbl. and $1.60 per hamper; Carolina, $2.75 per box. Veal—Local dealers pay as follows: Fancy White Meated —-_----- ao. 14e Ceoad 2 10e 60:70 fai... . 08c Poor ae Hides, Pelts and Furs. Green, No. I -.... Green, No. 2 --- : Cured, No. 1 ------------------------ Cured, No. 2 __-. Calfskin, Green, No. 1 aes E Calfskin, Green, No. 2 -------------- 13% Calienin, Civéd. No. 1 ....._....._... 16 Calfekin. Cured. No. 2 _._._____.-... 49& Horse, No. 1 ~----------------------- 3 50 Horse, No. 2 ee oe Pelts Om Woe . 2... __ 1 00@2 50 Wage 00@2 00 Shearlings eee ee 50@1 00 Tallow. Prime ....-..-~..-.-..............--.---=-- 07 eg oe een . 06 Re eee 05 Wool. Unwashed, medium ---------------- @40 Unwashed, rejects ----------------- @30 Unwashed, fine -------------------- @40 Furs Skunk, Black ~--------------------- 1 7% Skunk, Short ----------------------- 1 25 Skunk, Narrow ~—-..........__..<<< 75 Shunk. Broad ........... +e, , « * a! SY - < Xa * - ? v ” i ¢ 7 i 4 , i | \ 2? 4 & 1 ~ - € a ~ —~ 5 i A a ‘ \ 4 - - ¥ 3 '-’ ~ 4 » ‘ ’ AL 4 November 19, 1924 MICHIGAN TRADESMAN Saturday is worse than suicide. If the finer things are played up—in very limited space—on Friday night for Saturday sales, sugar will go along with them in natural sequence in the regular course of business—at a profit- able margin. The incident of the limited line of catsup is worth noting. It indicates how carefully narrow stocks must be watched. It is never good business to be long without any popular item your customers want. The primary business of the grocer is to have on hand at all times as nearly as possible everything his customers are apt to want in quan- tity suitable to their normal require- ments. To the extent that he fails to do this, the grocer fails to function. But that is one of the big jobs al- ways before the retail grocer. To maintain the just and proper balance between having the right assortment and stock sufficient for all probable needs will always call for the best judgment and merchandising ability of any man, To maintain that balance and yet keep stocks at the minimum workable quantity is what shows the ability in any grocer. I am glad to know the cause of a former top heavy expense. When we are called upon to care for those natur- ally dependent on us through times of stress we have no choice. We must shoulder the burden and carry on as best we may. Now that the stress is over with, my friend will rapidly re- gain lost ground and carry no dis- credit in the special circumstances. I am greatly interested in this Michigander because he is so earnest about seeking to make things work out. He shrinks at nothing, disguises nothing, palliates nothing, asks no special favors. He will, I am sure, find a way to balance advantages with dis- advantages. His double moving was enough to upset most businesses. His reduced expenses and cheaper location may be dearly bought by reduced vol- ume. But he will be able to work those things out because of his habit of seeing the facts clearly and facing the necessary music! Paul Findlay. —_+22>_ Tweeds More To the Fore. In the opinion of some in the wom- en’s fabric market, tweeds are likely to come in for more general attention than they have had in several seasons past. It is pointed out that it has been more than two years since the “boom” in tweeds. This ended in a collapse, as the piece goods and gar- ment trades well remember, but the sentiment against the weaves has been gradually disappearing and they are now thought to be on the way to re- gained favor in a marked way. These fabrics fit in admirably with the vogue for sports coats and suits. Pastel mix- tures are spoken of as the favored pat- terns. — 7.2 The Difference. The gum chewing girl and the cud chewing cow, There is a difference, you will al- low. What is the difference? Oh I have it now, It’s the thoughtful look on the face of the cow. Proceedings of Grand Rapids Bank- ruptcy Court. Grand Rapids, Nov. 10—On this day was held the first meeting of creditors in the matter of Adam Drach Co., Bank- rupt No. 2559. The pankrupt was present by its secretary and treasurer and by K. B. Matthews, attorney for the bank- rupt. Hilding & Hilding and Robert J. Quail were present for creditors. Claims were proved and allowed. The secretary and treasurer was sworn and examined without a reporter. Frank J. Martin, of Detroit, was appointed trustee by the creditors and the amount of his bond placed by the referee at $10,000. The meeting was then adjourned to Nov. 24. Nov. ll. On this day was held the first meeting of creditors in the matter of Benjamin Harmelink, Bankrupt No. 2571. The bankrupt was present in per- son and by attorney, P. A Hartesvelt. Creditors were present in person. Claims were proved and allowed. The bankrupt was sworn and examined without a. re- porter. C. C. Woolridge was appointed trustee, and the amount of his bond placed by the referee at the sum of $100. a meeting was then adjourned without ate, On this day also was held the final meeting of creditors in the matter of Paul H. King, Bankrupt No. 2557. The bankrupt was present in person. The trustee was present. Several creditors were present in person. The trustee’s final report and account and amended final report and account were approved and allowed. An order was made for the payment of administration expenses as far as the funds on hand will permit, there being no funds for any dividends. There was no objection entered to the discharge of the bankrupt. The meeting was then adjourned without date. The case will be closed and returned to the district court. In the matter of Adam Drach Co., Bankrupt No. 2559, the creditors filed a petition for leave to sell the assets of the estate at auction, and the petition was granted. A sale at auction, at the prem- ises of the bankrupt’s store, Ludington, will be held on Nov. 21. Tne stock con- sists of clothing, dry goods, notions, etc., with the attendant fixtures of a depart- ment store. The inventory of stock in trade is $25,775.71. The fixtures and fur- niture are appraised at $4,,708.75. All interested should be present at the named time and place. The sales will be sub- ject to confirmation or rejection by the ply within five days from the date of sale. In the matter of Harry O. Anderson, Bankrupt No. 2578, ,the funds for the first meeting have been received and such meeting has been called for Nov. 25. In the matter of Coral L. Smith, Bank- rupt No. 2575, the funds for the first meeting having been received, the meet- ing has been called for Nov. 25. Nov. 13. On this day were received the order of reference and adjudication in bankrupcty in the matter of Universal Mfg. & Sales Co., Bankrupt No. 2576. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a corporation located at Grand Rapids and engaged in the man- ufacture of radio cabinets, novelties, etc. The matter comes upon an involuntary petition in bankruptcy filed by the cred- itors, and schedules have been ordered filed by the bankrupt. Upon receipt of the schedules a list of the creditors and notice of the date of first meeting will be given here. In the matter of Augustus F. Lemon, Bankrupt No. 2581, the first meeting of creditors has been called for Nov. 28. In the matter of George R. Slawson, Bankrupt No. 2582, the funds for the first meeting have been received and such meeting has been called for Nov. 29. Nov. 17. On this day was held the first meeting of creditors in the matter of Frank BE. Blackall, Bankrupt No. 2572. The bankrupt was present in person and by attorney, Corwin & Norcross. Certain creditors were present in person. Claims were proved and allowed. The bankrupt was sworn and examined without a re- porter. C. C. Woolridge was appointed trustee, and the amount of his bond placed by the referee at $100. The meet- ing was then adjourned without date. On this day also was held the. first meeting of creditors in the matter of C. Delno Miller, Bankrupt No. 2570. The bankrupt was present in person and by Francis L. Williams, attorney. Certain creditors were present in person. Claims were proved and allowed. C. C. Wool- ridge was appointed trustee, and the amount of his bond placed at $100. The bankrupt was then sworn and examined without a reporter. The first meeting was then adjourned without date. In the matter of Mamie Clark, Bank- rupt No. 2504, the trustee has filed his final report and account, and a final meeting of creditors has been called for Nov. 28. The trustee’s final report and account will be considered, administra- tion expenses paid and a final dividend to creditors declared and ordered_paid. In the matter of Roy M. Hurd, Bank- rupt No. 2535, the trustee’s final report and account has been filed, and a final meeting of creditors has been called for Nov. 28. The trustee’s final report and account will be considered, and adminis- tration expenses paid as far as the funds on hand will permit. There will be no dividend paid to general creditors. igi a, EG ted A great national Food Success | gents BRAN FLAKES, a great national success! Everybody’s eating it as“An Ounce of Prevention.” Keep a permanent display in your windows and on your shelves. It pays steady profits. POSTUM CEREAL COMPANY, Inc. BATTLE CREEK, MICHIGAN Makers of Post Health Products ; Post Toasties, Post’s Bran Flakes, Postum Cereal, Instant Postum, Grape-Nuts. Chocolate Fruit The Cooky with the CANDY FLAVOR! The combination flavor of chocolate—imported figs—milk cake crust makes Chocolate Fruit a winner and a money maker for the Grocer. Ask your wholesale grocer today for samples and prices. Zion Institutions & Industries ZION, ILLINOIS MICHIGAN TRADESMAN November 19, 1924 BIC PROBLEM FOR SPRING. A’ slight improvement in seasonal * business is perceptible from week to week, it being less noticeable in cer- tain lines of men’s and women’s ap- parel than in other directions. Manu- facturing plants are taking on more activity, although there is no great spurt because the buying policies in vogue are not conducive to unrestrict- ed production. But no industrial line reflects the speculative spirit shown in the recent transactions in the stock market. There is among many a ie‘ish that “bull” movements of the kind forecast the business situation, or anticipate it, six months or so in ad- vance. This is about as tenable a theory as the one entertained on the which coincidence From present next Spring so-named ‘business cycle,” sometimes happens as a but usually does not. indications, it is true, promises well for general business, partly because of the prosperity of the agricultural population and partly by reason of the fact that so many have been underbuving for a year or more and so have not made adequate provi- Manufactured things will wear out in time and, al- sion for real -needs. though the life of them may be ex- tended by patching or otherwise, they must be renewed or replaced ultimate- ly. - And this is the point which has been reached in only too many in- stances because the high cost of living has restrained persons from buying in their customary manner. Wha’ may militate, however, against the expected volume of business in the mouths to come is the disposition to- yard an inflation of commodity values, cf which the quick rise in those of regarded as a premonitory There number who cannot think of prosperous times ex- cept in terms of rising prices. Ad- vancing of raw materials may appear, in some instances, to warrant higher but recent seems to indicate the wisdom of hav- ing the some- where between the manufacturer and securi‘ies 1S exaninle. are a cost levels, experience increment absorbed the ultima’e consumer so as not fo burden the latter any more than is absolutely necessary. That = multi- headed personage is apt to turn, like the trodden on is Retailers are reporting a resistance by the public to higher prices and are try- ing to get satisfactory merchandise to worm said to do. “cell at a price,” as the expression is. It is not merely cheap goods that are wanted but ones that are serviceable This is going to be the big problem for Spring, and upon its solution much will depend. and attractive as well. COTTON GOODS SITUATION. Now that guessing on the size of the cotton crop is over, attention is settling down to the matter of demand. Mill stocks of raw material appear to be small just about when demand for goods is beginning to pick up. This circumstance may have had much to do with the advancing of cotton quo- tations during the past week. How far they can be pushed without cur- tailing purchases is yet to be deter- mined. With a fairly stable market there will be more encouragement for spinners to come in and secure their requirements. But the buying prom- ises to be about as cautious as that of other merchandise and not to go very much ahead of what is immedi- ately wanted. Still, should fabric pur- chases continue to be in the volume shown during the. past week, fairly large supplies will be needed. Cotton consumption in domestic mills picked up during October, but was still below that in the corresponding month last year. For the three months’ period ended with Oct. 31 the amount used was about 200,000 bales less than in the same period of 1923. Orders in in- creasing quantity for gray goods have been put in, calling for deliveries for the first two or three months of next year, and they have led to the increase in prices of various constructions. Fin- ished cottons of one kind or another have also been in good demand. Den- ims have been advanced in price. The gingham situation is rather peculiar. The Southern mills, which partially met the reductions made by the Amos- keag Company, have gone back to their earlier quotations. But the Amoskeag has made no change and is said to have received a large amount of orders. There has been little change in the situation as regards un- derwear, although one concern has made a cut in balbriggan prices for spring. The sweater season has been opened with prices showing no very material variation. > ¢ .,————EEEEEE———————— PEOPLE WANT LOWER PRICES In building for the fu‘ure, the item claiming the largest share of attention is that of production cost. That this will have to be reduced in many, if not most industries is regarded as a truism. A resort, however, to the apparently ob- vious first-aid in this direction, that of reducing wages, is hardly the way to success. So long as other values remain unadjusted and the cost of liv- ing stays up, little can be accomplished by wage cuts beyond producing irrita- tion and a lessening of output cor- responding to the reduction in pay. Economy in production cost must be attained by better and more efficient factory methods and by enlisting the co-operation of workers. Within the factory it is a question of management. Outside of it comes the matter of im- proving selling methods so as to in- sure, so far as possible, continuous op- eration of plants. Scrutiny and super- vision of credits are also more called for in order to prevent needless losses which have so often in the past made it necessary for higher prices to be asked to secure a net profit on sales. But, with all that can be done in the way of cutting down cost of produc- tion, there must be added. to it re- ductions in the expense of distribu- tion, which now forms so large a per- centage of the final retail cost of an article. In no other way will it be possible to get before the public mer- chandise ‘at prices which will appeal and which will bring the buying up to the volume that constitutes good busi- ness. The people want lower prices rather than higher ones. ee——EE The best crop is always on the fields of others. —— EEE The best salesmen sell more than nO NOVEL QUESTIONS. Nice questions keep popping up in connection with the provisions of the Tariff act. One of these, referred by the Tariff Commission to the Presi- dent, has just been decided by him and makes a precedent. It appears that there is a substance called diethyl- barbituric acid, a synthetic organic chemical which is a basis of the drug veronal. The duty on it is 25 per cent. ad valorem. A domestic con- cern making a similar article appealed to the Tariff Commission for an in- crease in the duty, claiming the pres- ent one was too low to admit of suc- cessful competition. Under the flexible provisions of the Tariff act no more than a 50 per cent. increase in the duty could be obtained, and this, it was in- sisted, would still be too small. The Commission reported to the President that a 50 per cent. increase would not equalize the cost of production. Act-' ing on this report, President Coolidge proclaimed that the “American selling price” of the acid shall be used in com- puting duty on imports of it, without changing the rate itself. This ‘““Ameri- can selling price” is defined in the tariff as being that at which an article “is freety offered for sale to all pur- chasers in the principal markets of the United States,” plus the cost of containers and other expenses “‘inci- dent to placing the merchandise in the condition packed ready for delivery.” The effect of the changed basis of val- uation in the case under discussion will be, it is said, to raise the duty about 100 per cent. It is the first in- s‘ance of an application of the ‘“Amer- ican selling price’ provision. Of similar purport is a proceeding argued on appeal before the United States Court of Customs Appeals dur- ing the past week. The appeal was taken from a decision of the Board of General Appraisers concerning an in- termediate for dyes called pyrazolon. It is used in the manufacture of cer- tain yellow colors. An importation of it was entered with an invoice value of $1 per pound, and this basis was accepted by the cus‘oms appraiser. An appeal from this -.:ng was taken to the Board of Gener Appraisers at the instance of a domestic chemical com- pany which was offering a similar product at $4 per pound, and which contended that this last- named figure should be the dutiable basis. On the face of things, this would appear like a clear case of inability of the domes- tic producer to compete with the for- eign one. In the course of the hear- ing, however, a kink was discovered which may turn out of consequence. As stated by the counsel for the im- porters, the offers for sale by the do- mestic chemical company were ficti- tious and not “offers in the ordinary course of trade” as the law requires and that, as a matter of fact, no sales were made. In response it was insist- ed that the offers were bona fide and that actual sales were not required. The statutory language is a little am- biguous. It states the price to be “that the manufacturer, producer or owner would have received or was willing to receive for such merchan- dise when sold in the ordinary course of.trade and in the usual wholesale quantities.” The decision of the Court ought to result in clearing up the ambiguity. DIVERS KINDS OF WOOLENS. Reports in general concerning wool show that commodity to be firm in price with no disposition on the part of holders anywhere to grant conces- sions. Minor public sales in Australia recently have been marked by keen bidding at times, Americans being among the participants. In this coun try the trading has been rather lim ited. Re-exports of wool appear to have been checked. there being suf- ficient of a market here to absorb the imports. The stocks of wool in this country and afloat for it at the end of September were nearly 400,000,000 pounds, according to the incomplete official report. This does not include the quantities held by a number of large manufacturing concerns which fail to make returns. Of the stocks reported 61 per cent. is domestic wool. With few exceptions, domestic woolen mills are not working to exceed 60 or 70 per cent. of capacity. They expect a good volume of re-ordering from the cutters-up, a large part of whose spring requirements is yet to be met. Manufacturing clothiers are still await- ing reports from their salesmen who have been on the road. Such as have been received are quite favorable. The rises in fabric prices which have oc- curred will prevent any overordering, even if that had been contemplated. Women’s wear cloths show no activ- ity, owing to the delay in garment buying by consumers. The bright spot in the situation as concerns wool- ens was the successful opening of rugs and carpets for spring at the be- ginning of the week. Despite a num- ber of price advances, much eagerness was shown by buyers and the book- ings were on a large scale. The re- sult was said to reflect the paucity of stocks in the hands of dealers and the probably great demand for floor cov- erings by persons who had been stint- ing themselves in the buying of them. CANNED FOODS MARKET. A recognized shortage in many can- ned food staples exists and that fac- tor, with its natural result of high prices, governs the extent of trading. What this shortage will develop into toward spring is one of the interesting phases of the situation. It is talked about more than‘it is causing any gen- eral buying for later wants. Trading is quiet in all principal classifications of foods. Jobbers have a full enough assortment for their immediate needs and they are able to take care of their trade without much difficulty. There is a demand for some lines but these are almost impossible to pick up from first or second hands. The man of regrets is almost in- variably a fellow of flimsy texture. Continually bemoaning the fact that he has done the wrong thing, he shuffles through life a sad and pathetic performer. His hopes are always empty. His cup of sorrow is ever full. Its ingredients are spilt milk and tears, + « “ cap: aon? ime " <= * s@ 4 >» _ aa \ ‘ “ A ’ * . ¢ 1 ‘ 4 > ¢ a * rv ef . 4 r . - 7 ° . ¢ » 4 , \ ee / | ¥ \ ~ * € a + ~ fe 4 * ' « a ™ ~ At) 8 a - 4 > & 4 « . > dae i ‘ a - Aa 4 eee Pe ee ON ee eee d wie ee 4 a - t > | a ° ‘ = . bd 4) a 7 ~~ ‘me “am se: 4 > a 4 i A s * ~ ¢ 1 ‘ 4 > ¢ a > Od #/ . 4 r x . » a ° . “ ¢ » 4 3 \ +/_ »”> i Y | ¥ - € a 3 e fe ax & 4 « a“ ye ~ November 19, 1924 MICHIGAN T RADESMAN 9 Law Abiding Grocers—Proper Ratio of Coffee Profits. Written for the Tradesman. ‘One of the pleasing incidents of my visit to the Brooklyn Association in September centered around the flat re- fusal of President Becker to counten- ance any light reference to or treat- ment of the eighteenth amendment. Some suggestion was made that “real beer” might be consumed at some coming grocers’ function. Mr. Becker disposed of that thought shortly with the clean-cut statement that the sug- gestion did not interest Brooklyn gro- cers because “we don’t use it!” Now, do you know, I liked that statement and the spirit behind it. Here was a man with a German name, whose forebears were German with the German habit of beer drinking in- grained in their traditions, to whom thus to drink is in no sense a mis- demeanor, who steadfastly set his face against any suggestion that beer be served in America. Why? Because he does not beer, because he thinks it harmful, or immoral? No. Simply because it is against the law of his country; be- cause to drink beer in America, except strictly in keeping with the allowance for medical uses exercised in the cor- rect spirit as well as letter of such al- lowance, is illegal. In taking such stand, President Becker did all that any good citizen might do by example and precept to uphold our institutions. By that act he gave a correct perspective to one important law of our land. He there- by made it clear that the law of our land is a sacred and serious thing; that, regardless of our personal prefer- ances, all really good citizens respect and observe the utmost spirit of our laws; that thus to observe law is a higher plane of citizenship than mere- ly to obey the law or submit to its force. He did a distinct service to the cause of good citizenship. It was strikingly apparent to me that his act met hearty approval, for the applause was vigorous and prolonged. This showed that the hundred or so Brooklyn grocers present—mostly, be it noted, bearing names of German origin, therefore traditional if not con- genital beer drinkers—were good American citizens as a primary, dom- inant, overwhelming consideration. We may go further than that. We may say with entire accuracy that in that grocers meeting we had an ex- emplification of the innate spirit of our peculiar institutions—institutions whose background lies in the primeval forests of Saxony, England and Scandinavia, among the blond men of the Nordic races. And those institutions are not lifeless forms written in a book. No! They are the outgrowth and develop- ment of a unique capacity, inherent in these races as in no others—the most vonderful and precious capacity of all civilized evolution—the capacity for self government. Therefore, those Brooklyn grocers were running true to traditional form in manifesting respect for law, willing- ness voluntarily to observe law. They were showing that they understood in- celligently that any voluntary breach of law was a blow at the integrity of self government, a weakening of all like, iaw. No matter how any among them might teel personally, they were none of them going to be a party to any such breach. Here, then, we have a striking ex- ample of the value and effectiveness of individual, personal rectitude and in- tegrity. Here we get a glimpse of the force of “let your light so shine among men,” applied where it is always most effective, in the common affairs of everyday life. And if we will picture to ourselves the quiet, persistent in- fluence of grocers everywhere who personally, as individuals, continue to spread this gospel of good American citizenship, we shall sense the effective- ness of such influence. Moreover, we shall be hopefully encouraged by and endlessly thankful for it. The following enquiry reflects some things that puzzle when prices advance sharply: “Mr. Findlay, what profit do you think is fair to make on coffee at these high prices? I am at present working for a grocer who in- sists on making 25 per cent. on selling price on advertised coffee and I know he is not selling the coffee he should. For instance, costs 45 cents and sells for 60 cents, which is 15 cents profit per pound. I have been in business for ten years myself. I did not get to be a millionaire but made a little money, at least so that I, my wife and son could visit Califor- nia, especially your city, Seattle and the Canadian and if this is not too much trouble, I would like to hear from you. I am still willing to learn and hope to be back in business again.” The best way to indicate the proper course in such circumstances is to re- mind you of a steel spring and how it coils to absorb a shock, then ex- pands to normal shape. When the market is advancing rapidly, margins must be somewhat. The merchant must have some regard to local conditions, customer-sentiment, human nature and the of the advance. The wise grocer will trim percentage of Dash’s coffee rockies, narrowed extent his sails to the wind, sailing as close to it as he can without jibbing. then, that the normal margin on packaged, branded coffee is now probably around 20 per cent.— and 25 is all right where you can get it—it is probably now to insist on all of it. We must rely on the later expansion of the spring to re- store us to full normal earnings. We can increase margin gradually as values become settled and when the decline comes later on, we can widen margins 5 to 6 per cent. over normal, thus getting back our full average over the entire period. That, I think, is the right idea. Assuming, unwise It may be just as well for all gro- cers to realize that margins are tend- ing to a narrower spread every day. This is due to evolution in the retail grocery business, the coming of science into retail merchandising, the influ- ence of the chain stores and the in- creasing density of population. Also, as more goods are packed in trade- marked packages, therefore become less expensive to handle and easier to sell, margins inevitably tend down- ward. It is not a question of whether we like this or not. We are simply up against plain facts and the more speedily we face them the better for ourselves. Paul Findlay. —————— Some Men I have Met in the Past. Few men ever lived in this world covered more of the earth’s sur- face than William E. Curtis, who was Washington correspondent of the Chi- cago Record and subsequently globe trotter for the Chicago Record-Herald. He more different countries, saile:] more seas, navigated more rivers. inspected more cities and knew more men of different national- ities than any man who ever breathed the breath of life. Notwithstanding this record, he was one of the most unassuming men [| have ever met. When the first Pan-American Con- gress met in this country, James G. Blaine, who was then State, sent for Mr. Curtis and request- ed him to prepare an itinerary for a who probably visited Secretary of swing around the country on a special train, so as to give our guests some idea of the greatest of the Republic and the vastness of its resources. Two days later Mr. Curtis handed Mr. Blaine a suggested itinerary covering a period of eighteen days. Without opening the document or glancing at its contents, Mr. Blaine enquired: “Do you go through Iowa?” “Ves,” was the reply. “The corn fields of Iowa?” Ves.” “By daylight?” *¥ es,” Mr. Blaine thereupon handed the draft back to Mr. Curtis with the re- mark: “Tn no way can you better convince -our guests from Latin America of the greatness of our country than by showing them the corn fields of Iowa while passing through that State.” Mr. Curtis told me the above story when he visited Grand Rapids a few years later as guide and expositor to the second Pan-American On that occasion he also told me a story Eugene Field, which aptly il- lustrates two traits of that remarkable genius. Field, like many men of ar- tistic bent, was improvident to the nth degree. rowed $50 of Curtis. years later, when Curtis was in Chi- cago for a couple of days, he remark- ed to Field: “Gene, I am a little shy this trip. If you can repay the $50 I loaned you some years ago, it will come handy.” “All right,” replied Field, “I will do something about it to-morrow.” On perusing the Record the next morning, Mr. Curtis caught the fol- lowing paragraph in Eugene Field’s column, entitled Sharps and Flats: “William E. Curtis, the world re- nowned newspaper correspondent of Washington, is in the city for a few days looking after some of his per- miunent investments.” It is needless to remark that the loan was a permanent one, so far as Field was concerned. I followed Mr. Curtis’ letters in the Record-Herald until his death. In breadth and scope I think they exceed- ed anything ever written by Bayard Taylor or Walter Wellman. General- ly speaking, he was exceedingly ac- curate in his observations and _ state- ments, but as his stay in any locality visit. about On one occasion he had bor- Six or seven was not prolonged, he naturally made some mistakes and occasionally record- ed a wrong statement. I never under- took to set him aright in such cases, because | the jib that he would be likely to resent it, but a friend of mine who undertook knew from cut of his to correct him on some quite glaring errors received a letter which he will never forget as long as he lives. He says he put it in a tin box for safe keeping and that it burned a_ hole through the tin. E. A. Stowe. ——_—_--- 4 —_—— South Bend Watch Co. vs. Studebaker Watch Co. The Tradesman recently received a letter from F. H. Wellington, Secre- tary of the South Bend Watch Co., in which he stated that the South Bend Watch Co. was not doing a mail order This letter appeared in an issue of Nov. 5. business direct to the consumer. Thereupon a Chicago reader sent the Tradesman a_ beautifully illustrated the Studebaker Watch Co., with three illustrations of a large catalogue of factory purporting to represent the factory where the Studebaker watch is made. On receipt of the catalogue, the Tradesman wrote Mr. Wellington as follows: Grand Rapids, Nov. 15—Since -re- ceiving your letter of Oct. 30, I have been favored with some advertising matter put out by the Studebaker Watch Co., showing illustrations of the factory in which the Studebaker watch is made. Is this the factory of the South Bend Watch Co.? If not, has the Studebaker Watch Co. a large factory of its own? To be more direct, do you make the Studebaker watch for the Studebaker Watch Co.? I thank you in advance for the cour- tesy of a reply. E. A. Stowe. Mr. Wellington called up _ the Tradesman Monday by and stated that the South Bend Watch Co., which sells its product through deal- phone ers only, manufactures the Studebaker which is sold by mail order that the are interested in Watch ©.. family compose the Studebaker Watch Co.- that. the Watch Co. has no factory, as it would lead its watch, elder Studebakers the South and the young men of the methods; Bend Studebaker patrons to infer from its printed litera- ture. The the some years ago of the defunct Colum- bus Watch Co. South Bend and conducted it at a loss under the management of former em- Studebakers bought plant They moved it to ployes.. Then they put it in charge of F. H. Wellington, who is understood to have made a great success of the undertaking. It is exceedingly unfor- tunate, from the viewpoint of the Tradesman, that so large and repre- sentative an making such a good product and having such a large should establishment, line of regular cust mers, business the regular dealer by irregular and under- stoop to build up a which is intended to undermine handed methods. Just Right. Jack looking over the cards of greeting on the counter for time the sug- gested: “Here’s a lovely sentiment: ‘To the Only Girl I Ever Loved.’ ” —_ That’s fine,” said Jack, brightening. “ll take five—no six—of those.” had been some when saleslady 10 MICHIGAN — rm At — = sa = How Low Overhead Made Profits for One Merchant. The New York Times recently printed a report of the appraisal of the estate of the late James Coward, which contains some parts of interest in connection with his retail shoe business. The Coward business has long been one that has been accepted by the trade as one of the most remarkable in the history of the retailing of shoes. Most shoemen who have been fre- quent visitors to New York are con- yersant with its location and history and have marvelled at the crowds that thronged the store from early morn- ing throughout the day. For the bene- ft of those who do not know, we will state that the store is located in the heart of the town wholesale and mar- ket The store, however, at- tracted trade from all distances, and the line of the tremendous ferry traffic to New Jersey suburbs. Mr. Coward started in generation ago and built up what has been conceded to be the largest staple business in the history of shoe retail- ing in one store. He probably had the keenest sense of shoe quality of any merchant of his time and was the father of the much discussed word “service” in its truest sense. Knowing quality and what it meant to the con- final wear and service, and what it the merchant in bringing back and holding satisfied customers, he was a stickler for de- manding the best that could be pro- duced. Having bought such mer- chandise, he then consistently sold it at what would be called to-day a low markup. Included with his staples he built a very large business in so-called cor- district. was in business a sumer in meant to rective shoes and had a large yearly volume of mail order sales that ran into many hundreds of thousands of His advertising in the daily papers and jn National periodicals was always modestly small in space and to the point direct. In buying merchan- dise he had an uncanny ability to pick the best of makers and confined his busipess to a comparatively small num- dollars. 1 ber of manufacturers. The article in the “Times” stressed some of the figures as shown by the report of the estate. It stated that the assets of Mr. Coward in 1913 were he $568.543 and in 1922 these were $1,- 147.159. In 1913 the profits were $27,- AI7- in 1916, $353,525. In 1919 the operations showed a loss of $2,553 and in 1920 a loss of $193,492; $74,726 loss in 1921 and in 1922 a loss of $107,771. The report shows that Mr. Coward left a total estate of $3,556,876, of which $1,280,840 was his investment in his shoe business. This will prob- ably go down in history as the largest fortune accumulated by any individual with a retail shoe business as its foun- dation. Mr. Coward paid strict attention to the management of his business and it has been said that he was always the first at the store in the morning, which opened early because of its lo- cation in the market district which always started the day’s business be- fore dawn. Doubtless his real estate holdings increased vastly in his life- time, which would account for a part of his wealth. But the fact remains that Mr. Coward operated his business at an extremely low overhead, never having drawn a salary himself, and he sold shoes at a consequently low markup. He had a crowded store out of the beaten path, attracted trade from every part of New York, Brook- lyn and New Jersey and had a Na- tional mail order business of great volume. Which all summed up shows that quality was the great factor in bring- inging customers back, causing them to tell others of his shoes, giving true value at low prices. The very best of quality at fair prices is the only true value. Very cheap shoes, of poor ma- terial, poorly made. on poor lasts and retailed at only 25c a pair profit are not values in the true sense because they will not satisfy. All shoemen can learn a lesson from the history of the Coward business. It is an inspiration to higher ideals as to selling quality and avoiding the sell- ing of doubtful values at merely low prices. It is a high tribute to the character of the man and merchant if we read once more the figure of the banner years of high profits and attempt to guess what was going on in his mind. His profits of 1916 may have disturbed Mr. Coward because they were so out of line with his lifetime policy, and we can almost read into the story that in the banner year of 1919 he deter- mined to hold his retail prices sta- tionary while wholesale prices were still soaring. For in this banner year it will be noted that he held his profits down to $2,553. And in the next year cf country wide liquidation of values Mr. Coward took his share in a loss $193.492 and the liquidation has con- tinned in the next two years until the losses approximately $375,000. All of which means that Mr. Coward cave the public more than a square deal, because it is apparent from this history of figures that in the high in- flation year of 1919 Mr. Coward never allowed his prices to reach anywhere near the peak.—Shoe Retailer, amounted to TRADESMAN Increase Volume Last Month of the Year. Shoe merchants should cash in heavier than ever before on hosiery during the coming holiday season. Now is the time to prepare the hosiery stock and plan advertising and dis- plays for the busy period just prior to Christmas. ‘“By-the-box” sales of hos- iery for gifts should be stressed. The range of weights, materials, patterns offers an excellent opportunity for at- tractive assortments of hosiery, both in men’s and women’s departments. Buying has been spread over the weights of silk, silk-and-lisle in fancy combinations, silk-and-wool in novelty designs and combinations of the differ- ent plain silks with understockings. The sale of the understocking promises to be stronger and it has proven to be practical with the light weight silk hose. In plain silk business promises to be well divided between chiffon, medium and heavy, according to loca- tion, the heavier weights naturally be- ing favored in the North. Hosiery, especially by the box, is a suitable gift for everybody. The Christmas shopper doesn’t have to wonder whether or not the fecipient of the gift “already has one.” He or she can not have too many pairs of stockings. Hosiery men also predict that this season will witness a greatly increased pairage in the holiday trade for men. In this branch golf hose and fancy socks should sell readily. Cuff- tops are popular with the juvenile trade. As in footwear the style and novelty element has entered into the hosiery industry. Hosiery has long been con- sidered a suitable staple for Christmas and, with the introduction of more variety and beauty, the average shopper has at least several hosiery items on her list. gifts, This increase in the sale of hosiery just before Yuletide has been largely spontaneous on the part of the public. House slippers have been vigorously advertised for holiday gifts and with success. Hosiery has also been fea- tured for gifts, but not to the extent that it should be and this great vol- ume might well be increased if the public is more strongly impressed with the fact that hosiery is just the thing Combination Last This popular H-B Kangaroo leather shoe made on our new Combination last appeals to men looking for style, comfort and service-ability. This upper leather has all the, features of kid leather, soft and pliable, with the added feature | that it will not peel. We carry this number on the | fioor in D and E widths. HEROLD-BERTSCH SHOE COMPANY Grand Rapids, Michigan November 19, 1924 for Christmas gifts. The box idea fits in perfectly and the shoe merchant who, in his hosiery department, does not recognize this fact is not going to get the volume he should. Advertising and a generous use cf show cards and price tickets will also increase business in this department. The final month of the year is the best in most hosiery sections and with the proper amount of push behind the right merchandise a big increase in hosiery sales will be noted. The period just ahead is the time to fea- ture hosiery. Some shoe merchants who have been remarkably successful with hosiery advertise and display almost to the extent that footwear itself is featured just prior to Christ- mas. They have crowded stores ani attract new and steady customers, not only for hosiery, but also gain shoc customers. The hosiery department by shoe merchants is too often looked up on as a side-line. It is far from thai It can be made one of the most profit able branches of the shoe store if give: the proper attention. some Many hosiery department heads be lieve that November 15 is not tov early to start suggesting hosiery for gifts. Hosiery departments should |. made attractive with holiday setting:. a Christmas tree in the backgroun: loaded with gift boxes of hosiery, show cases brilliantly lighted wit! holiday cards and other decoration. entwined about the merchandise. Suc! settings suggest hosiery for gifts. Early in November Christmas boxes may be put in readiness for the de- mand for hosiery by the box and ready for the recipient. Hosiery makers have done much to push the sale of box hosiery in retail stores by making up decidedly attractive Christmas box- es and sending them out weeks in ad- vance to help the merchant. Many boxes are made to hold three pairs which are sold at a slight decrease in price by taking the box. However. there are plenty of customers who want only one pair for a gift, and some manufacturers have met this demand by putting out a Christmas box just small enough for one pair of stockings, and very convenient for mailing. While some merchants have their e - 4, 3 te. » e -a = Ly | -i , oy \ ‘ RB & Ed 2 rs s 4) A ; * e i: 4 . 4 k ¥ « 2 < . 4 « ’ . < ¥ ’ » ¢ 4 Lage J t 4 « a A y * S 4 « a“ 7” ~ ' “me \ = a > a ‘ > 4 . + + ww - ee ee ee ee ee ir te, E “a Ly | -i ; oy y) Ed 2 a 4 A : 4 4 k ¥ « 2 * . 4 « ¥ ’ . » ¢ 4 LAs t 4 « a A ¥ » 4 § - « a“ 7” ~ ' “me \ = a > a ‘ > 4 . 4 + ww - name signifies. November 19, 1924 MICHIGAN TRADESMAN 11 names on Christmas boxes, others do not. This has given rise to a peculiar problem. The recipient of a box of hosiery may not have been given the correct size or color. She hesitates to ask the giver where the hosiery was purchased that she might make an exchange. To avoid this one hosiery buyer has decided to place in each box, “This hosiery was bought at-_-.” Then an early exchange after Christ- mas of the gift may be made. Applied psychology is never of greater value in selling than at the holiday period when customers are excited and hur- ried and sales people are overworked. The writer talked to a hosiery. sales- woman who had had three years of psychology in college. “I think the time is coming when every salesper- son will be compelled to study this subject,” she said. “I remember when women used to come in here at Christ- mas time and haughtily demand this or that in a hurry. “I would take on their belligerent attitude, give back just what they gave me. Psychology taught me self-control, how to be calm and even smile under such treatment.” —_2 + >___ Making a Travesty of Discount For Cash. I have never yet discovered any permanent advantage from driving hard on sales terms and securing bene- fits that do not come through the usual channel of prices. The discount-for- cash system was an incident of our credit poverty in the days when we were struggling hard for the building of capital, when the supply house had to be in many’ instances the buyer’s banker. It is well within my memory when the final settlement of merchandise ac- counts ran all the way from nine to twelve months; the discount for cash acting as a real incentive to prompt payment, helped the merchant banker and put him in funds when the credit facilities of the banks were unequal to the demand. With the increase of our credit powers and with the com- mercial banks on the whole capable of supplying the needs of deserved borrowers the cash discount lost much of its original attraction and was gradually decreased as the sales terms were shortened. It is injudicious as well as unjust to use the discount for cash for other than the inherent purpose which its Making a drive to substitute the discount for cash when the account should be payable net, is breeding trouble. I was opposed to extending the discount for cash to the tenth of the month following contrac- tion of the bills, and I was sure then that a further drive would be made to place the discount maturity at some later period in the following month. I find my anticipations are realized, that some very large concerns have insisted upon the allowance of a dis- count on the twentieth of the month following the date of purchase. If the purchasing department of these con- cerns would but consider a while and recognize that what they receive at one end must be taken off the other, their eagerness would abate, and they would join us heartily in standing fast for the proper interpretation and a just use of the discount for cash. Giving way to the pressure for a longer discount period than the com- modity should stand, is merely making more trouble for the future. I would advise that a determined stand be taken and the discount for cash held within proper bounds. |) Fi. Fregoe. ———_>- > Restaurants in Stores. The operation of public restaurants in retail stores is the subject of a re- cent investigation by the National Re- tail Dry Goods Association, which announces in its current bulletin some results of the enquiry. Statistics and other information were received from thirty representative stores in twenty- two cities in fifteen states from coast to coast, the cities varying in size from 73,000 to 5,500,000 inhabitants. The restaurants reported operate under many different plans—some as restau- rants or tea rooms only, others in con- junction with lunch counters or with soda fountains. “The restaurants are located in the stores on almost all floors from the basement to the twelfth,’ says the re- port, “but in general it is safe to as- sume that where the eating place is a more exclusive restaurant or a tea room only, with or without lunchroom or soda fountain facilities, it is likely to be located above the main floor and in space which perhaps would be less valuable for selling. more of an asset in the restaurants which do lunch, soda fountain or cafe- teria business only, and consequently they are usually located on the main Accessibility is floor, in the basement or on the second floor. “Ac to the’ selling which adjoin these restaurants, they differ very largely, and it is, therefore, difficult to determine just what mer- chandising value a_ restaurant may have. It is reasonable to believe that departments the avenues of traffic through selling departments to reach the restaurant have certain advertising values, al- though the results are intangible. It is noticeable, however, that in cases where the stores maintain bakery or food departments the restaurants are located adjacent to these. “Expenses of operation in relation to net sales are reported by twenty- one stores, and range from 19.6 per cent. to 63 per cent., with the majority under 50 per cent. The average res- taurant sale, given by twenty-eight stores varies from 20 cents to $2.01, with twenty-four of the twenty-eight reporting an average sale under $1. It is interesting to note that the store with the highest operating expense of 63 per cent. gives the $2.01, while the store reporting the lowest expense per- centage, 19.6 per cent., has an average sale of 31 cents. “Tn general a survey of all the oper- ating expense percentages in relation to the average sales show that eleven stores reporting average sales under 42 cents give operating expenses under 43 per cent. with the exception of one, which gives 55 per cent., while the re- maining ten reporting both average sale and expenses have average sales of 55 cents or over, with an operating expense of 50 per cent. or over, with one exception. Howe, Snow & Bertles (INCORPORATED) Investment Securities GRAND RAPIDS New York Chicago Detroit Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan AUTOMATIC 42627 BELL, MAIN 243 5 A. E.KUSTERER&CO. INVESTMENT BANKERS & BROKERS MUNICIPAL PUBLIC UTILITY CORPORATION BONDS GOVERNMENT RAILROAD 205-217 Michigan Trust Building ss ss GRAND RAPIDS FOR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4675. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bldg., Ground Floor, Grand Rapids Preferred Lists of Safe Investments 12 MICHIGAN TRADESMAN November 19, 1924 | INANCIAL = = ~ is a 2a Odd and Intimate Comment on Busi- ness Events. While some observers put the per- centages of automobiles sold on time payments at 70 per cent. to 90 per cent. of the whole, competent and conserva- tive opinion narrows this figure to 80 per cent. to 85 per cent. A good part of this time payment business is handled by finance companies, which are adjuncts of large motor manufac- turing companies, as in the case of General Motors Acceptance Corpora- tion, which handles the financing of cars and trucks made and sold by the General Motors Corporation. There are, however, a large number of relatively small financing companies in the field and the competition is in some cases pressed so hard that poor risks are being granted credit, while good risks are being granted credit improperly. Although the abuses con- stitute a relatively small proportion of all automobile financing, the aggre- gate is large and the banks which lend money on paper furnished by these finance companies are making a gen- eral movement to improve the methods of doing business. It is generally felt that initial pay- ments should be not less than one- third of the total obligation on the car, that the time extended to pay the remainder should not exceed twelve months and that no paper should be accepted unless it bears the indorse- ment of the dealer who sold the car. In some flagrant been sold on a 20 per cent. down payment, with eighteen months and occasionally more to liquidate the remaining obliga- tion. Asa result, the buyer who took on a car at the beginning of the sum- mer finds when cold weather comes that the market value of his used car is less than the amount still due to be cases cars have paid. There is a temptation to let the finance company repossess the car. There is a determination to improve the methods of business followed by some finance companies whose collec- tion methods or sources of credit in- formation are inadequate. It is held that a successful finance company must have competent credit men, ade- quate and balanced capital structure, an efficient collection department and thorough and accurate accounting methods. In the matter of capital, banks declare, a number of small com- panies are overexpanded; they think that even large and ably managed finance companies should have capital equivalent to 5 per cent. cf their loans, while in the case of smaller companies the percentage should be materially higher. It is also desired to increase the quality of credit risks by eliminating the buyer who has not sufficient in- come to afford a car. Here the credit man’s “sizing up” of the individual must carry a great deal of weight, but it is worth noting that com- panies frown on a buyer commiting himself to a monthly payment in ex- cess of the amount of his weekly sal- ary. One of the best methods of improv- ing the quality of the credit risk is to have finznce companies require the dealer to endorse all customers’ notes. Realizing that he is liable for any loss after a repossessed car fails to sell for the amount of unpaid notes against it, the dealer will be active in improving his class of customers and will refrain from knowingly overloading — their pocketbooks. Dealer endorsements are not generally required in the West, and some finance companies in the East are taking paper without such guarantee, but the face of the banks generally is strongly set against the practice and it is one of their first points of attack. Curiously enough, universal experi- ence is that the pleasure car is a better some credit risk than the truck or com- mercial vehicle. Human nature is such that a man will cling to his pleasure car, even sacrificing food or clothing. But a truck is a business proposition and is dropped without hesitation any time the purchaser thinks it to his advantage. There are finance companies making money on handling truck paper, but they do so by virtue of unusually good credit in- formation and extra safeguards. The average promissory notes issued in purchase of cars is be- low ™% of 1 per cent. of the total for the better grade of companies. One company has lost 1-5 of 1 per cent. on $150,000,000 of business handled since its organization and for the last two 1 per loss on years its losses were but 1 of cent. A typical company repossessed twenty cars out of than 1400 which it financed; each of the twenty was resold for a price at least sufficient to liquidate the debt against it. The fact that approximately 80 per cent. of all cars are sold on time does not necessarily imply that we are an impecunious nation. A great many purchasers feel that they get better service from a dealer whose name 1s still on the buyer’s unpaid notes. Also, many buyers leave their capital in the bank and buy a car on time because the payments are made from income and at the end of the year they still have their capital intact save for the initial payment; in other words, it is a form of saving. It is interesting to note that about three-quarters of the fords sold on time do have the dealer’s endorsement on the notes; the practice is condoned because the amount involved is small, more The Day of Experts USINESS has become so high- ly developed that we have experts in all important lines. In no work is an expert more serious- ly needed than in the management of estates. This institution not only assures efficient and economical manage- ment but also has permanent exist- ence. It is the ideal executor and trustee. F;RAND RAPIDS [RUST [,OMPANY GRAND RAPIDS, MICHIGAN OFFICERS WILLIAM ALDEN SMITH, CHARLES W. GARFIELD Chairman of the Board Chairman of Ex. Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, ORRIN B. DAVENPORT Vice President Assistant Cashier EARLE D. ALBERTSON, HARRY J. PROCTOR Vice President and Cashler Assistant Cashier EARL C. JOHNSON H. FRED OLTMAN Vice President Assistant Cashier ' BRANCH OFFICERS Grandville Avenue and B Street East Fulton St. and Diamond Ave. R. A. Westrate, Manager Willis Vandenberg, Manager West Leonard and Alpine Avenue Wealthy Street and Lake Drive H. Fred Oltman, District Manager John W. Smits, Manager Leonard and Turner Bridge, Lexington and Stecking Chris Ricker, Manager Bert Q. Hazlewood, Manager Grandville Ave. and Cordelia St. Bridge and Mt. Vernon Peter Leestma, Manager Frank C. Wegenka, Manager Monroe Avenue, Near Michigan Division and Franklin Jacob Heeringa, Manager C. Fred‘ Schneider, Manager Madison Square and Hall Street Eastern and Franklin Edward L. Sikkema, Manager Tony Noordewier, Manager The Grand Rapids Savings Bank 60,000 Satisfied Customers Resources Over $19,000,000 a) we Stace, - w y a * E { A af) fs 4q ' . A x = os . 4 4 \ ’ ‘ » ‘ya ¥ K 7 bi . v € « ! ja r 4 4 - * x “ 4 x 4 : , November 19, 1924 MICHIGAN TRADESMAN 13 averaging a little over $300, and the resale value of the car is relatively high and stable. Charles M. Schwab, estimates that the average human element waste in industry is $1 per employe per day, or a staggering total of $12,600,000,000 annually for the 42,000,000 wage earn- the United States. This es- timate is considered conservative by Seth Selders, industrial engineer, Chi- cago, who writes in the Pennsylvania Manufacturers’ Journal that in many and many a business the human ele- ment waste actually represents the dif- ference between profit and loss. ers in Office boys occasionally rise to high places, but there cannot be many precedents for one former office boy’s succeeding another in the chairman- ship of an important board of directors. This interesting event has just occur- red in the board of three fire insurance companies of New York City which are under the same management—the American Eagle, the Continental and the Fidelity-Phenix. The new chair- man, Ernest Sturm, was hired as an office boy by the late Henry Evans, who was then vice-president of the companies and who himself had begun as an office boy. Neither of them can have fancied that the new office boy was destined to succeed the official who was taking him on. Possibly the new boy’ would not have done so if he hadn’t felt that his education was de- fective and taken steps to improve it. “Knowledge means power,” says Mr. Sturm, “and the more you have the greater your position can become.” Here is a hint for office boys of the present generation. Large potash reserves are revealed in a report of Federal surveys to the American Chemical Society by Dr. J. W. Turrentine of the United States Department of Agriculture. “The green sands of New Jersey, the potash shales of Georgia, the leucites of Wyo- ming and the alunites of Utah con- tain in the aggregate,” the report as- serts, “inexhaustible quantities of pot- ash, and methods of recovering it therefrom are now much nearer solu- tion than is generally recognized. Ob- servations recorded in the Texas Pan- handle showing unmistakable evidenc- es of subterranean potash deposits con- vince us that in some of the groups of raw materials, if not in all of them, adequate quantities of potash will be produced, certainly to render the American farmer free from danger of unrestricted exploitation by foreign monopoly, if not to supply the Nation with its entire requirements in respect to that essential commodity.” There are operating in the United States to-day ten railway engines which for want of a more explanatory name are designated “fireless steam locomotives.” One of this type is lo- cated at the West End Generating Station, Cincinnati. In place of a boiler for the fire this locomotive car- ries a tank containing about 25,000 pounds of water, which is heated by a charge of steam from a line directly connected to the boiler room steam header, at 240 pounds pressure, One of the features of this engine is the economy and cleanliness of operation. No fuel is wasted in keeping up steam at times of inactivity. On one charge of steam, which takes approximately forty-five minutes, this locomotive will make from six to eight round trips, hauling three cars of thirty-five-ton capacity from the main coal storage pile to the boiler room. One round trip averages 1800 feet. The Japanese species of oyster trans- planted to Puget Sound waters, is now being propagated to a heavy mercial extent, according to Professor Trevor Kincaid, of the University of Washington. The bivalve lays eggs, and the Japanese variety lays 7,000,000 eggs a week, he points out. It is planned in Seattle to commercially produce oysters from eggs by meth- ods similar to those used in fish hatch- eries. com- Norway’s granite industry, almost wholly destroyed in the World War by a lack of demand for granite from European now appears to have regained some of its lost business. After noting a gradual improvement in the demand for granite since 1921, re- ports from abroad show that last year exports began to approach the pre-war level of production. Since before the Middle Ages stone quarrying has been one of the leading industries of Nor- way. countries, —_~+22>—___ “Shall We Gather.” A minister in the course of a ser- mon said: “If I had anything to do with whisky, beer, rum, toxicating drinks, I should have them all thrown into the river.” or any in- At the end of the sermon he gave out the hymn: “Shall we gather by the river.” GRAND RAPIDS, MICHIGAN Fourth National Bank United States Depositary Established 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. L. Z Caukin, Vice Pres. J. C. Bishop, Cash. Christian Bertsch, Sidney F. Stevens, David H. Brown, Robert D. Graham, Marshall M. Uhl, Samuel G. Braudy, Samuel D. Young, James L. Hamilton. Wm. H. Anderson, Pres. LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department ap active market for their sale or purchase. PRIVATE wirkEs | CORRIGAN COMPANY M pede Investment Bankers and Brokers Ground Floor Michigan Trust Bldg. Citizens 4480 Grand Rapids, Michigan Bell Main 4900 “By their works ye shall know them:” NACHTEGALL MANUFACTURING COMPANY GRAND RAPIDS, MICH. BANK, STORE & OFFICE FIXTURES Gentl>men: We take this opportunity to say we are thoroughly pleased with all the material you have furnished us, the artistic design and fine workmanship. We can not speak too highly of your erector who is on the job about sixteen hours a day and busy every minute. He is a competent workman and a gentleman. Yours Very Truly, THE BELLEVUE STATE BANK, Cc. D. Kimberly, Cashier. Grand Rapids National Bank ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Fenton Davis & Boyle | BONDS EXCLUSIVELY Grand Rapids National! Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones ifm. Detroit Congress Building 14 Decrease Effected in Fire Waste Loss. In the current issue of a_ bulletin published by the insurance department of the Chamber of Commerce of the United States‘attention is called to the activities of the National Fire Waste Council, a body comprised of seventeen leading National organizations and three governmental bureaus. The coun- cil was formed in 1922 for the express purpose of assisting chambers of com- ‘merce and trade the solution of fire prevention problems. associations in Special attention is called to the fact that members of the Naitonal Fire Waste Council co-operate effectively with the insurance department of the Chamber of Commerce of the United States in the preparation of suggestions and material which are issued to organ- ization members in the form of fire prevention bulletins and news letters. Members of the council are eager to be of special service whenever called upon by fire prevention committees. The bulletin of the National Cham- ber stresses the fact that a reduction in the property loss by fire in the United States has occurred during the first ten months of the year, as compared with 1923 and 1922, despite a normal increase in population and a_ higher value of burnable property. This, it is pointed out, is a particularly gratify- ing indication that our national fire waste, heretofore reaching a new high level each year, may be checked and perhaps lowered ultimately, so as to compare favorably with losses experi- enced by other nations. It is held, however, that efforts now being made in behalf of fire prevention should be continued in order to main- tain this reduction and further decrease our fire losses, which still remain the highest in the world. The statement is emphasized that it is to the advan- tage of every city to share in the benefits of successful fire prevention activities and that the community as a whole should get back of the project. The bulletin contains a resume of the various fields covered by the or- ganizations included in the roster of the National Fire Waste Council and gives a general idea of the manner in which each member may co-operate with local fire prevention committees. Prominent among the organizations referred to are the National Board of Fire Underwriters, the National Fire Protection Association, and the fire prevention department of the Western Actuarial Bureau. The latter organization, of which R. E. Vernor is manager, operates in nineteen Middle Western States, func- tioning chiefly through various state fire prevention associations, the mem- bers of which are state and_ special agents of various fire insurance com- panies. As a general proposition, each state association devotes one or two days monthly to inspecting a city or town. Zequests for these inspections are fre- quently made through local chambers cf commerce. As an example of the good accomplished in this way is the fact that after a recent inspection of Sioux City, Iowa, made at the request of the Sicux City Chamber of Com- merce, 90 per cent. of all the recom- menda‘ions made by the committee to owners of property as to the remedy- MICHIGAN ing of defects from a fire prevention standpoint were complied with by the citizens, Mention is also made of the Boy Scouts of America, who are co-operat- ing effectively with the fire preven- tion committees of local chambers of commerce. Scout troops have aided materially in conducting fire preven- tion campaigns in a number of cities. In some localities they are used for patrol purposes at fires; in others they are delegated to make community in- spections or inspections of their own homes. ++. —____ Amoskeag Manufacturing in Deep Disgrace. Why did the Amoskeag Manufac- turing Co. report a heavy loss for last year, tell its stockholders about the TRADESMAN difficulties attending its efforts to make a profit, and return a large income tax to the Government? That is a ques- tion which is being asked since the facts in a measure have been revealed with the publishing of income tax pay- ments. To the Government, the Amoskeag Co. paid a tax for 1923 which would indicate profits of approximately $5,- 000,000. But for the year ending May 31, Treasurer F. C. Dumaine submit- ted a statement showing a loss of $2,- 851,131 and he that at no time during the year past had it been pos- sible to sell goods on a basis yielding said the slightest profit. Publication of the turn of the company immediately drew a demand for an explanation. Frank P. Carpenter, a member of the Board income tax re- November 19, 1924 of Trustees and one of the largest stockholders, criticized the action of Treasurer Dumaine for “submitting one report to the stockholders and another, diametrically opposite, to the Federal Government.” Last year’s profit was explained by one company official as due to the higher inventory value of wool owned by the concern. —_~. 22> Wanted Strong Cigars. A woman went to buy some cigars for her husband, who was laid up. “Do you want them mild or strong, madam?” asked the tobacconist. “Give me the strongest you have,” she said. “The last ones he _ had broke in his pocket.” ee Kill time and you kill your career. __ —— eeeeeel_|| 1. 2. our patrons, mistake. Se OUR SAFETY DEPOSIT VAULTS Our Vaults are on the street level, near our Pearl Street entrance (no stairs to climb), and are of the best type produced. Our Rooms adjoining, for the use of They are self-locked on the departure of a patron, thus assuring prompt discovery by our attendants of articles left by are ample. Our Regulations are in the interest of our patrons. tron's box. mission. 4. Se 6. of the business. Our Hours are 9:00 a.m. (Saturdays 9: They guard the confidential nature No person not formally appointed ‘in writing and of whose right to possess a key we have previous knowledge, may have access to a pa- A signature is required for each ad- 00 to 12:30). Our Boxes are of sizes to suit all desires, from $4 up per year. Our Storage Service, for silver and We MICHIGAN COMPANY other bulky valuables, in a separate vault, is also to be remembered. solicit your business. Fradensch 10 Misins THE Organized in 1889 Corner Pearl and Ottawa Grand Rapids, Mich. to 4:50 p.m. TRUST President. 0 ee eae ; ~— ~ ia senit OTT E mete November 19, 1924 Why Salvage Work Must Benefit Fire Departments. Which of the two opposing elements fire and water, does the greater amount of damage is a debatable ques- tion. And, like the ancient problem concerning the priority of the egg or the chicken, it probably will continue to be argued for many a long day to come. What, however, has been set- tled beyond all doubt is that a large percentage of the fire loss tabulations of the National Board’s Actuarial Bu- reau is, in reality, a recording of water loss, which is inseparable from the fire destruction proper. Since water is, and must remain— how long, no one knows—the chief ex- tinguishing agent, much of this loss is unavoidable. But not all of it. How much damage of this character a given community shall sustain is, to a degree, a matter for the local fire department to decide. Here, briefly, is the situation: De- volving upon this service are two dis- tinct duties, aside from the saving of _ , life. These duties, compressed into two words, are fire-fighting and sal- vage; and it is a matter of common knowledge that at present the latter obligation too often is sorely neglected while all care is spent in cultivating the former. Every fire department head, it goes. without saying, is constantly on tip- toe to keep the loss at individual fires in his community down to the irreduc- ible minimum. There is no argument on that point. Knowing that the an- nual loss average for each fire accur- ately reflects the measure of his com- petence, he is naturally absorbed in ways and means of lowering this aver- age. Again there is no argument. Therefore what surer method could he find of accomplishing this reduction than by expending some effort on sal- vage work, where this can be done without hindrance to the business of fire-fighting. That even a little will repay him richly has been demonstrat- ed by several department heads. As for the start, he may work along two parallel lines: first, by spreading covers at that large percentage of fires—perhaps as high as 75—where salvage operations are feasible; sec- ond, by keeping before him always the thought of salvage while actually en- gaged in quenching the flames. It has been said that he is an able fire chief who remembers that a fly can be drowned as completely in a thimbleful of water, properly administered, as in a bucketful. So, by having an eye ever to the possibility of salvage, fire chiefs will the more easily win the coveted low-loss record. In quite another way will prompt and effective salvage operations, if persisted in over a period of years, help to lop losses. Fewer blazes will occur. This follows inevitably, be- cause those who are, well, call them “habitual” fire-sufferers, seldom are unfeignedly pleased when shown the evidences of efficient salvage methods employed in their flame-ridden prem- ‘ses. Nothing, in short, so certainly takes the profit out of fires as a clean salvage job. <--> How can you make a hit if you have no aim in life? MICHIGAN TRADESMAN No great invention for the benefit of mankind but has had its application to less useful ends, its evil results against which mankind must take pre- caution for its own protection. This is illustrated anew by the serious atten- tion being given by sanitarians and public health officials to the dangers attendant upon the exhaust from mo- tor vehicles using gasoline for fuel. Many warnings against permitting gas engines to run in unventilated rooms or garages have not prevented fatalities from asphyxiation and the renewal of cautionary appeals from time to time has been necessary. And now the poisonous gases, the product of com- bustion in the cars that crowd every city thoroughfare, are under investiga- tion with a view to finding means of protection for pedestrians obliged to breathe the polluted air. Doubtless the remedy will be found, pending the discovery of which caution is the only guarantee of safety. ———s > o_—_ If you get no ideas from your trade journal, don’t blame the journal; blame yourself. The ideas are there. All you have to do is to dig them out. TRADE MARK MERCHANTS! Our Special Xmas Package Is Now Ready For Delivery A Big Practical Holiday Seller Pioneer Automobile Extinguisher Ready to install with Japan Black Enameled Bracket with Automa- tic Release. Ready to present in a Handsome Holly Covered Box with Gold Embossed Seal with the Season’s Greetings, Selling for Three Dollars. Order Your Supply Early. Good Profits For Dealers. PIONEER CHEMICAL CO. OF ITHACA ITHACA, MICH. WESTERN DIVISION 212 West 11th Ave. Mitchell, So. Dak. The Merchants’ Creditors Asso- ciation, 208-210 McCamly Bldg., Battle Creek, Mich., have a Col- lection Service that Collects at a small cost and the subscribers get every Dollar collected. Try it and be convinced! References: Chamber of Commerce and Old National Bank, Battle Creek, Mich. 15 Merchants Life Insurance Company WILLIAM A. WATTS ‘President RANSOM E. OLDS Chairman of Board © Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 3 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Imsurance Co. General Agents Calumet, Michigan. Fremont, Michigan. | aneeeeneenememinnien gunn nen ” 16 SUNKEN LAKE. Phenomena of Nature in Presque Isle County. Written for the Tradesman. There are vast sums of money spent yearly by the American people for magazines and papers describing the wonders of some distant country; and many of these descriptions are greatly magnified. How many of us really know the country in which we live? How many of us realize that by taking a camera and photographing the places right in our own community pictures can be produced which will excel the pictures now on our walls which were quite expensive to buy? Of course, composition and a study of your sub- ject enters largely into the success of the attempt. It is said that a picture has a soul. The sentiment that prompt- ed the attempt; the inspiration ac- quired from a thought more elevating than a mere glance; a real desire created from the innate intelligence to produce something out of the ordinary all of these factors enter into the formation of a picture never to be forgotten. An everlasting remem- brance of the country in which we tive and which we have learned to love. I am in possession of some such pictures and very frequently it hap- pens that my friends, when looking at these pictures, will remark, “Why, were these taken around here? I never knew we had such scenery as that so close by. Yes, I recognize that place now but, never really realized how pretty it was before.” I am sorry to say that too many of our pictures are of the snapshot variety. Too much haste; a clamor- ing for speed, here and away; some- thing different, like the little child soon forgetting his toys and with a constant eagerness for new ones. Relax, dear friends and come with me. I have something of interest for you and within the reach of all resi- dents of Michigan; of sufficient mo- ment to attract visitors from other states; tourists who are seeking the extraordinary and exceptional features of a trip; people who are not out for mileage and speed but, who believe in securing a substantial record of their trip and permanent proof that the sights of Northen Michigan are such that we are justified in extending to these visitors our invitations to return annually; that new territory is being opened up and is accessible owing to the improvement of roads. The title of this article, Phenomena of Nature in Presque Isle County, is taken from a visit to Sunken Lake, Posen township, this county. The writer has lived in Onaway twenty- three years and until three weeks ago never visited Sunken Lake, although I have heard it mentioned, but only meagerly described. I find upon en- quiry that very few others have ever seen the place or even heard of it. Mention was made in a former issue of the Tradesman of the mammoth sink-holes fifteen miles South of On- away. It is claimed by some that these cavities are a chain of the same depressions in the earth which form the title of this subject although sep- MICHIGAN TRADESMAN arated by a distance of some twenty- five miles. Our party consisted of eleven peo- ple and we prepared to get an early start for our trip, but owing to some delays did not reach Sunken Lake un- til about noon. We found that it ex- ceeded our expectations and, after feasting our eyes and obtaining a de- scription of the place and its surround- ings, we took some photographs. We were fortunate in having in our party Carl Hansen, whom we depended upon to act as guide and to provide us with facts describing the object of our visit. Mr. Hansen was born and brought up the lake instead of the lake emptying into the river as it formerly did. This continued until about thirty years ago. At that time the counties of Presque Isle and Alpena were thick- ly wooded and lumbering was the chief industry; the rivers and streams were all utilized to float logs, and all the water available was necessary to move the big log jams and get them to their destination. Trouble developed on Thunder Bay River, as can readily be seen. There was insufficient water below the channel, as the original flow of the stream had been interfered with by the condition existing at Sunken Lake. The lumbermen had to have This is the rocky cavern 150 feet below level of ground at the extreme end of Sunken Lake, Presque Isle county, where the water which once formed the lake disappeared, thus reversing the flow of the water from Thunder river into the lake, instead of running the water of the lake into the river as formerly. Since the river has been damned, about twenty- five years ago, Sunken Lake is now dry, as well as the cavity where the water emptied. There are numerous other rocky holes averaging over 100 feet deep within a radius of two miles, formed. it is claimed, by a sub- terranean water passage into Lake Huron, an estimated distance of thirty miles. in the vicinity and knows the country like a book. Sunken Lake derives its name from the fact that sometime in the past, no one knows when, a lake, covering about forty acres, was connected by a chan- nel about one-half mile long to, and emptying into the North Branch of Thunder Bay River. Then something happened, and it happened suddenly; the extreme end of the lake fell away; sank into the earth through a mam- moth rocky cavern, thus reversing the flow of the current and drawing the waters backward into this big hole, and causing the river to empty into this water to get the logs beyond the lake. The logs were floating back in- to the big whirlpool of the lake, and it is told by the residents in that dis- trict that logs were drawn down and later made their appearance in Thun- der Bay some twenty-five miles away, thus proving that a _ subterranean passage had been formed. Something had to be done, so about thirty years or more ago a huge dam was built acros the channel between the lake and the river, thus converting the channel into a beautiful lake which now forms a part of the Fletcher State Park. The consequences were, of course, that the old Sunken Lake be- November 19, 1924 came past history and to-day remains like a big oblong basin in the earth, perfectly dry. With its high steep banks it presents the appearance of a huge amphitheater, with its deep yawning, thirsty cavern of rocks at one end, now fringed with trees and shrubbery. It has given up its fight for more water and evidently appears satisfied with its greed for ruin and destruction and the great expense and annoyance caused to the lumbermen. The visitors may see bali teams con- testing their right of supremacy on certain holidays away down where it would be impossible to put one over the fence and at times when the luxur- iant grass is in its prime, cattle enjoy- ing the feast have the appearance of toys as we sometimes see in store win- dows representing a miniature dairy herd. The picture we took shows ten of our party stationed where footing could be obtained on the rocks of this big chasm, outlined against a towering wall of rocky formation 150 feet below the roadway above; diminutive figures in appearancefi but with minds active wondering probably, when, why and how such a freak of nature could have taken place. Stories are told that after the dam was completed and the water was re- ceding and draining the lake water in- to this cavern, that vast quantities of fish were taken from the shallow pools —fish that were not caught and car- ried down by the whirl-pool. So much for Sunken Lake, which forms only a portion of our story. Af- ter leaving Sunken Lake we continued to the farm of Mr. Hansen, about one and one-half miles distant, and cross- ing his land we were led to two more sink holes resembling that at the lake except they had never contained any water except the natural surface drain- age and no moisture of any nature appeared. The bottom of these big sink-holes, as well as the sides, were covered with a growth of bushes and shrubbery in spite of the rocky forma- tion; that is, where the sides were not too perpendicular and even then roots would be protruding. There would be standing trees, tall and slender grow- ing from the very bottom and extend- ing above the surface of the ground above as though defying the enclosure and not to be outdone; gathering the share of their existence from the air and sunshine above to assist the strug- gling roots seeking a hold in the rocks far below. One large birch tree nearly at the top clings to the sides with only a portion of its former self while a great mass of roots extends far out into space like a giant octopus, as though seeking to grasp whatever might come within its reach. We could have spent hours here, but time would not permit. There were other surprises in store for us and we hurried on, crossing the line into Long Rapids township, Alpena county, by way of Leer postoffice, a busy little center where farming is the chief in- dustry and the well-kept farms be- speak thrift and enterprise. Although our time was limited, it would have been missing too much to have passed Fletcher Park without November 19, 1924 MICHIGAN TRADESMAN 17 stopping to complete the scene where the deeds of Sunken Lake were foiled by the hand of man. Although we had driven several miles around we were again at the other end of the former lake; standing on the dam which separated Sunken Lake from the new lake now formed and which adds so much to the beauty of the park and provides boating and fishing for the tourists. The park alone would be a picturesque place, even though it were not surrounded by lakes and streams, for with the contour of the land, its massive trees provide dense shade and a carpet of leaves; leaves of every color and shade such as only can be produced by nature and at this season, the season of all seasons when she is all dolled up as though making a final effort before Jack Frost takes possession and transforms the place into a fairy land. Here we prepared a rather late din- ner, but a meal in the open under a sky radiating streams of health-giving sunshine and with an atmosphere crisp and snappy. This and the camp-fire over which our meal was cooked whet- ted our appetites in preparation for a meal that would put to shame a much larger crowd than ours if served at home or where table etiquette would be required. A person who has never enjoyed a meal under these conditions is entitled to a lot of sympathy. But we must pass on. If you se- cure an atlas of Presque Isle and Al- pena counties, by following the line just over and into Long Rapids town- ship, between sections eight and nine, you will notice a little V shaped angle in the road. This looks like a harm- less little affair but should you drive this way, stop and see what the little deviation represents. It is another one of those strange mammoth caldrons. Deep and yawning, right in the path- wav, as though to say stop and detour. Before this big hole was protected a man drove his car to the very edge and stopped with the front wheels partly over the brink. Ugh! what a close call and what a sensation. A team pulled his car back out of dan- ger. Don’t try to manipulate the road going beyond a reasonable rate of speed or without perfect brakes. Here we left the autos and pushed our way through the underbrush across the road and came upon two more holes. It seemed that as we progressed from one to another, they erew deeper and more magnificent. Twins, mind you. Hidden beneath the dense growth of trees and bushes were two large holes with a mere wall dividing them; a wall so narrow that its surface provided a narrow path only over which we could pass. Any- one would be excused from attempt- ing it were it not for the limbs of trees and bushes affording safety and protection. These also partly obscur- ed the vision and prevented one from becoming dizzy. These obstructions also prevented us from obtaining such pictures as would do justice to the place, although we could not resist and did take several. These were the holes that some of our party went down into by clinging to the jagged rocks and _ branches. Down, down until their voices re- bounded and echoed. One descent, however, was. sufficient. Such a breathless tired party you never saw on gaining the level again. Next time it will be a case of providing ropes to be hauled up with. But this was all charged up to experience and helped complete the trip. Now we drive on another mile to the top of a hil] and wander off through the woods, following trails which lead to other big holes. It seems wrong to call but there seems to be no real name that is applicable and hole is a simple term. The next per- son who attempts a write-up may sug- gest a description more appropriate. these holes, Anyway, these were again different; for some reason, I can’t say exactly why, only that they appeared larger and looking. Per- haps because they were more seclud- ed, as though defying one to discover them or their solitude. more murderous disturb Our party who heretofore had been noisy and loud with exclamations of surprise awed by the stranger effect that this cold yawning abyss produced. Silence replaced hil- arity and only an occasional word of warning was spoken such as watch your step, don’t go too close or be careful that branch doesn’t break. now seemed I talked with a land-looker the other day who bought the timber surround- ing these very sink-holes. He tells his experience like this: “Together with another cruiser, was tramping over the ground estimating the timber. I was unware of any such big holes in the earth, my companion, who was familiar with them, having All of a sudden, in parting some bushes to clear the path I stood upon the edge of what seemed to be a bottomless pit as though I had come to the stepping-off place of the earth. One more step and it would have been all off with Uncle Dan, for nothing could have saved me from a terrible death dashed upon the rocks below. At the same moment my companion called to me, remembering my danger, saying “be careful, you must be close to one of those big sink-holes.” “Well, by thun- der, save your breath,’ I answered, “Tm right there now.” Did you ever have the nightmare and dream that you were falling, fall- ing, down, down, and when you were about to strike, you awakened? That was the nature of my dreams for many nights thereafter. failed to warn me. Ah! here’s the hole that demands your attention; different from the rest: different from the fact that it contained water up until the time the dam was built at Sunken Lake. Al- though the dam is several miles away it proved that the connection was ab- solute and that changing the course of Thunder River deprived the lonesome litle lake in the woods of its source of supply. Why this hole should have contained water and the others not is a mystery, but the water-line shows plainly about half way up the sides. Below this formation is of mosses and vegetation, such as would surface of the perhaps, while line the below the lake, be found water in any above the distinct line the ordinary growth of the different trees and bushes appear. You ask how large these holes are? Well, I can’t tell you. We hurled a rock over the edge and waited for the sound to return and it seemed several seconds. It would look like an easy matter for a strong right arm to throw a stone against the opposite wall, but try it. Your aim will fall far short, proving that distances are deceiving. At the time this land was lumbered off it evidently seemed too big a task to hoist the trees from within these big holes. It would seem so, at least, for many of them are still standing, while the remains of others have fall- en and lodged against the sides, un- disturbed to decay and safe from fire in their resting places, a total loss. In the cities where tall buildings are being erected and where it costs for- tunes for excavations and to reach a condition below for foundations, here, away from and too distant from man- ufacturing centers are some that are already prepared if they could be util- ized for the purpose. Will we ever live to see the time when these places will be made use of? Is it a fact that nature made a mistake in creating such places or is man too hard to satisfy? Man is, indeed, mighty particular. The earth according to his ideas was made entirely wrong and unfit to live on without considerable re-modeling and if the time ever comes when space and sufficient room will be at a premium, some inventive genius may look around and buy an option on the big natural drainage holes which we have describ- ed and prove to the world that noth- ing was made in vain. Squire Signal. rere At cna Why Sales cf Revolvers Should Be Restricted. Written for the Tradesman. It has only been a few years back that the public conscience was shock- ed at the occasional doings of the James or younger boys. The oc- casional hold-up or murderous activity was spoken of with horror that such things could be continued in a civilized country. Now every time we pick up a newspaper—morning, noon or night —there is chronicled a hold-up or a murder. The public conscience is be- ing dulled to it. It is becoming a common-place thing, because almost every edition of the papers tell of the activities of numerous bandit gangs. These thugs would be powerless were they unable to carry around with them the concealed firearm or pocket pistol or revolver. The bank teller or cash- ier is asked to change a bill, and in complying looks up into the muzzle of a revolver in the hands of a thug who commands him to “stick ’em up.” The gun the hold-up man has in his hand was concealed on his person when he walked into the bank. Pay cars; pay- roll clerks; banks; express messengers —all are at his mercy because he can have a concealed weapon on his per- son. Banditry is becoming a highly organized profession and our otherwise promising young men are being at- tracted to it. The normal urge for romance seizes the lad in a weak mo- ment. The next thing is a dare to a pal. The first step and the boy is ruined for life. The public conscience is becoming seared by the frequency with which we read and hear of hold- ups and robberies and murder. All of this because of the pocket pistol or revolver. Over 10,000 murders a year in the United States and the number increas- ing with the increased ease with which the pocket pistol or revolver may be obtained. Practically one every day in the State of Michigan. One of these lives is more precious than all the profits on all the revolvers ever made. Over 5,000 pistols and pocket revolvers being delivered in Michigan through the mails every year in viola- tion of the Michigan permit law. This means that they are being delivered to 5,000 crooks, because honest men who comply with the law and obtain per- mits go to their local hardware store to make their purchases. The police when they crook will take his gun away from him. As soon as he is released “for lack of evidence,” he orders another gun shipped him through the mails, and the next day or two Uncle Sam helps him to vio- late the Michigan law by another weaJon with which he ply his murderous trade. Over $50,000,000 per month is being taken in the United States by armed hold-up men, aggregating over $600,- 000,000 per year. Life insurance com- panies are paying more in losses on the lives snuffed out by the bandit, and the postoffice which we arrest a delivering may millions cherish and support as we do no other public institution, is in league with this nefarious institution of banditry by furnishing the weapons with which to carry on their trade. It is shocking a spectacle to think of, much less to put in words. the advertising of and delivery of the concealable firearm through the mails, is a question for every good citizen to ponder. Cc. tL. Ayers too Shall we stop a Sends Christmas Folders To Wives of Customers. Many stores send out circulars and folders during the holidays, and as the Christmas season approaches the peo- ple receive so much direct-by-mail ad- vertising matter that its effectiveness is reduced—sometimes to such an ex- tent that much of it lands in the waste basket without even being opened. S. L. Bird & Sons, Detroit clothiers, succeeded in making their Christmas folder more than usually effective last season by sending it out to the wives of regular customers in a small en- velope 2%4 by 4 inches, address in long hand. The size of the envelope, together with the script address, gave it the appearance of an invitation or an- nouncement of some social event, and it was singled out from the other mail and opened the first thing by almost every one who received a copy. In addition to listing and pricing many articles suitable for men’s Christ- mas gifts, the folders provided several blank pages for memoranda, and many carried them around in their handbags, using them as gift lists. Ten thousand of the folders were sent out, all under two-cent postage and in hand-addressed envelopes, and was characterized as “highly gratifying.” women the response MICHIGAN TRADESMAN =n = = = = - —_ MK SO TETUT( YY ve Ah DRY GOODS, FANCY GOODS +” NOTIO ~— J — Goods Association. Port Huron. Bullen, Michigan Retail Dry President—J. B. Sperry, First Vice-President—Geo. T. Albion. Second Vice-President—H. G. Wesener, Saginaw. Secretary-Treasurer—H. J Battle Creek. Manager—Jason E. Hammond, Lansing. Mulrine, Could Sell More Small Rugs. The volume of business done in small rugs could be considerably en- hanced, according to an executive of one of the leading houses in the local market for floor coverings, if retailers would give more attention to stocking them 1n patterns similar to those of the larger rugs they buy. Cases are con- stantly coming up, it was said, where women want to purchase 27 by 54 inch or 36 by 63 inch rugs, for instance, to match one of the larger sizes. Fre- quently, however, this business is lost because buyers have not stocked the smaller rugs in the same designs, and the customer is required to wait un- til they can be obtained from the manufacturer or jobber. In advancing his opinion the executive in question kept in mind the buyer’s need of mak- ing as varied a showing as possible, as well as the fact that this is not easy under the present system of granting retail buying appropriations, At the same time, however, he felt that the floor coverings business of many stores would be increased if his idea were adopted. —~+2s2>___ Rayon Draperies Selling Best. This month is proving a fairly ac- tive one for the wholesalers of drapery fabrics. The call is mostly of the im- mediate delivery variety, due to the light buying earlier by retailers. The salesmen are out on the road now for Spring delivery, and the lack of desire to place any substantial forward busi- ness is again being met with, it was said yesterday. In the merchandise wanted now, and that which also promises to lead for Spring, rayon damasks are foremost. Blue, mulberry, rose and black are said to be the lead- ing shades. Iridescent warp draperies with brocaded floats are likewise prom- inent. In the volume merchandise, the plain rayon goods sell best. They have the advantage of admitting more light than the heavier materials, al- though this same factor prevents their full sheen from showing. Blistered damasks are favored among the more novel lines. Striped gauzes in the natural or gold effects are moving. Made up voile curtains with colored ruffles, valances and tie backs to match are featured by one leading wholesaler. a Linoleum Designs Are Varied. Not the least interesting thing about the linoleums that are now being shown for Spring is the wide latitude that has been given designers of the goods by manufacturers of the leading lines. One of the biggest concerns, for instance, is offering 109 new pat- terns for the coming season, among — which are not only many new ideas in design but attractive variations of ef- fects that have been made use of here- tofore to some extent. One of the leading features of this line is the in- corporation of Chinese motifs similar to those that are proving so popular in woven rugs. Another feature is the highly realistic marble effects that are shown in some of the higher-priced in- laid linoleums. Still another feature, but one which does not have to do with design, is the extent to which felt back goods have been included in the leading lines for the new season. ——see-a—_ See Big Gift Season Ahead. Not for a long time have buyers of knitted novelties for women had brighter prospects of a big holiday gift season in this merchandise than confronts them at present. Largely due to the sustained warm weather this Fall, which has slowed up trading in knitted merchandise very markedly, special offerings are so plentiful that it is not a question of buyers getting them but of their selecting from the profusion at hand those which repre- sent bargains for the consumer. This is especially true of sweaters, and an active sale of them for holiday pur- poses “at a price” is reported in certain quarters here. Many of them are be- ing bought for special boxing, which adds considerably to their salability for gift purposes. But, where the con- sumers are gaining, the manufacturers are suffering substantial losses. i Price Advances Hang Fire. While the matter of price advances on Spring lines of men’s clothing con- tinues a “live” question, manufacturers so far have not taken any action to- ward revising their opening quotations upward. It is admitted that, while such action might be justified on the basis of recent price advances in piece goods, the attitude of retailers is such as to render any increases difficult. Even on the present price levels the securing of orders is said to be none too easy. If, perchance, there should be a spurt in the orders placed be- cause of a sudden tconomic change, which is considered unlikely at the moment, the manufacturers would be in a position to make advances. On duplicates, however, it is likely that in- creases of a dollar or so a suit will be made. —_++2s___ Jewelry Sales More Active. Reports from the jewelry trade are to the effect that business has taken a considerable spurt in the last week. With the election uncertainties no ’ Are Featuring “Dressy” Hats. Retail buyers of millinery seem to think that there will be a good busi- ness done on the formal and “dressier” types of hats during the next several weeks, and in practically every depart- ment store and specialty shop there is at least one case devoted entirely to this class of merchandise. As the sea- son advances the displays of “dressy” hats tend to increase. This is especial- ly true of small evening hats made of gold and silver cloth. These are made wholly of the metal cloth or else are combined with other fabrics or fur. In hats of this variety the soft turban, draped in folds, is especially prominent. The large hat of metallic cloth is also in evidence, the trimming running strongly to small flowers. ————_»—-—————" Holiday Items in Neckwear. Attractively boxed merchandise for the holidays is an important factor in the present sales of women’s neck- wear. The small, round collar, with cuffs to match, is a leading type in the business being done, according to wholesalers here. These sets are de- veloped in linen with touches of hand embroidery, faggoting and Irish or filet lace edging. Linen also continues a favorite fabric for vests. A novelty in the higher-priced lines is a high stock of white silk, lined with the same material in color, which opens in the front and from which hangs a jabot of Alencon lace. Side frills of fine lace, finished with a small ribbon bow at the neckline, are also being shown for the holiday trade. Se Holiday Merchandise Selling. While demand for main articles of apparel, such as dresses and coats, continues sluggish, due to the lack of favorable selling weather, the whole- sale buying of essentially holiday ac- cessories is reported to be quite active. This includes the whole field of gift items, such as handkerchiefs, umbrel- las, hosiery, neckwear, dress trimmings, gloves to some extent, perfumery and toilet articles and similar merchandise. A feature of the packing directions this year is the greater attention given by retailers to boxed sets of these varied articles. This indicates that greater attention than ever will be given to the sale of boxed merchandise during the coming holiday period in the ef- fort to swell retail turnover. —— +> Fur Trade Not So Busy. Between the weather and the ad- vanced state of the wholesale season, the manufacturing furriers are finding things rather quiet at the moment. This has resulted in a slowing down of business in the raw fur trade, par- ticularly in the types of short-haired furs that are used in jacquettes. Manu- facturers of fur coats are placing fill- ing-in orders in a small way for furs they do not happen to have on haad to meet some unexpected demand, bvt this business is not of important pro- portions. Some call for wolves and foxes from the makers of women’s cloth coats is reported, but this busi- ness is also small in the aggregate. Much of the limited fox buying is be- ing done “at a price.” November 19, 1924 Ribbon Trade Is Busier. Ribbon manufacturers here report a substantial volume of late orders for novelty holiday merchandise. -It is ex- pected that this business will continue for some weeks to come, as retailers are still believed to be underbought on their seasonal needs. This buying has tended to increase the trading in the wider merchandise, which has been in comparatively restricted demand. Tin- sels, brocades and other fancy effects worked out in metal constitute the main groups in which the recent in- terest in the wider goods has centered. From a yardage standpoint, however, the staple satins and moires and some of the narrower fancies are selling best. —_22>—_—_ longer existent and with Christmas only six weeks off, retail jewelers are making haste to fill in stocks that they have kept fairly well starved through the greater part of the year. So far, however, orders have come in more freely from the outlying parts of the country than from retailers in or near this city. One of the best things about the business now being received, from the viewpoint of the manufac- turers and wholesalers, is that it in- cludes a general line of merchandise. In the higher-priced lines an excellent call for flexible. bracelets, rings and sautoirs is reported. Holiday Merchandise x We are prepared to satisfy your needs in all lines of Christmas merchandise. All mail orders receive prompt and efficient attention. PERFUMES — Each attractively boxed. bottle LEATHER GOODS— All prices. STAMPED and FINISHED GOODS—A fine range. CELLULOID GOODS. BEADED BAGS, NECK- LACES and a full line of jewelry. TOYS, DOLLS and BOOKS. HOLLY WRAPPING PA- PER. CHRISTMAS CARDS, Tin- sel, Tying Ribbon, ete. Le Paul Steketee & Sons Wholesale Dry Goods Grand Rapids Michigan a? --* November 19, 1924 Strength and Weakness of Depart- ment Stores. Their Strength. First. In the fact that their good will already exists, having grown over a period of years. Second. They have a relatively large volume of business, which per- mits of extensive advertising. Third. They offer patrons the con- venience of shopping for many items under one roof. Fourth. They have a larger distri- bution volume in each of the depart- ments than has the single specialty shop. Fifth. They are able to attract and hold relatively high-grade chief ex- ecutives. Sixth. Because of the variety of the departments they have more stability than the average specialty shop. Their Weaknesses. First. They lack the personal char- acter of the specialty store. Second. They are dependent, to a certain extent, upon department man- agers for the results of each depart- ment. Third. They lack specialization in the effort of the entire organization. Fourth. They dissipate retail vol- ume in converting it into purchasing power in each of the many markets supplying their merchandise. Fifth. They lack variety of stock in convenience items as compared with novelty and notion stores. Sixth. They have not the tremend- ous advantages of location of particu- lar stocks which is such a factor in the MICHIGAN TRADESMAN 214 success of the convenience chain stores. Paul M. Mazur. —_+->—__—_ Topcoat Orders Are Good. The demand for men’s topcoats for Spring has been very encouraging, ac- cording to clothing manufacturers. Some are of the opinion that the Spring, in fact, will be one of the best topcoat seasons the trade has ever had. The situation is having its favorable influence on the sale of topcoatings, which mill agents say have been in noteworthy call considering the gen- eral sluggishness of the goods market. The light colors are prevailing in these coats, the range being from a shade close to cream to the powder blues and London lavenders. Tweeds have not met with their former popularity, but are said to be coming back somewhat. ——_+2> Petticoat Demand Is Stronger. Within the last ten days the demand for petticoats has made a decided ad- vance over that for costume slips. This holds true of several grades of mer- chandise, according to the United Petticoat League of America, but ap- plies particularly to the higher priced lines. In the sateens, however, there is still a strong leaning toward the slip. Petticoats of radium and milan- ese silks, developed in a variety of colors and with striking designs work- ed out in embroidery, figure largely in the wanted merchandise. Those of artificial knitted silk are also proving of interest to the buyer. —_++>—____ A hypocrite is a man who acts dif- ferently if he knows some one is watching him. WESTERN MICHIGAN’S LEADING DRY GOODS JOBBER Complete stocks of Staple and Fancy Dry Goods, Notions, Hosiery, Underwear, Men's Furnishings and Ladies Ready to Corner Weston St. & Commerce Ave., S. W. Wear. Two Blocks from Union Station. OUR AIMS |. To handle only high grade quality mer- chandise at reasonable prices. 2. To give prompt attention to every order received, shipping same within 24 hours after we receive it. 3. To give courteous attention to merchants visiting our house. 4. To look after the interests of our cus- tomers at all times. 5. Special service given on Mail and Tele- phone Orders. GRAND RAPIDS DRY GOODS CO. Wholesale Only most beautiful set.’’ head phones, etc. MRC-4 $150.00 3 tuhe receiver in handsome case with inlaid panel door. and compartments for batteries, MRC-3 $387.50 A Complete Line— Each the Best in its Class +. Michigan line is complete from the MRC-2 right through to the De luxe MRC-4. Michigan receivers an enviable place in the Michigan ‘‘De Luxe” 4 tube receiver. 1 stage ; 4 : R. F. amplification. Built-in adjustable loud minds of the purchasing public. speaker. Solid mahogany case. ‘“‘America’s A set for every requirement. The beauty of the cabinet work. The sup- erior electrical construction have won for Michigan dealers are buying in greater quantities than ever before. They know from past experience that these sets are right, and give satisfaction. Write for illustrated folder of complete line. Dealers wanted. Write for details. 3 tube Regenerative Detector and 2 stages of amplification. The set we never could catch up on orders for last year. MRC-32 $62.50 MICHIGAN RADIO CORPORATION, GRAND RAPIDS, MICH. REX RADIO SALES CORPORATION Wm. Alden Smith Bidg. GRAND RAPIDS, MICH. Exclusive Distributors For STATE OF MICHIGAN Michigan ‘‘Midget” 2 tube regenerative long distance wonder. MRC-2 $37.50 20 TRADESMAN November 19, 1924 = — = i. A = = _— BUTTER, EGGS 4*> PROVI Influence of Organization and Im- proved Quality in Eggs. The biggest influence in the egg market is still the weather—by which we do not refer in particular to the season of the year when weather dom- inates the day-to-day market. but to general weather conditions as affecting crops and consumption from year to year. The weather still makes and unmakes the supply of eggs, and to a less degree the demand for them. This is to say that eggs are not a product of strictly scientific farming to the degree which some other prod- ucts are. Weather influences are in a large measure under the control of man, if not the weather itself. Poul- try can be housed and eggs cared for in such a way that the influence of weather on production and quality will be secondary. This is not the case to- day because the production of eggs and assembling them for shipment is still an unorganized industry. While eggs have always been a com- mon food, the egg industry as such is of recent development in this country. It remains to-day very far behind in its standing as an organized industry, partly because of the nature of the product which does not require manu- facture, and partly because of the speculative nature of the egg market, which compels a dealer in eggs to think first, last and all the time of market movements. His profits and losses are due three-fourths to market and one-fourth to skill in handling eggs. The tendency is to reduce the market risk by every means available. The development of cold storage is an instance of this tendency. Better housing on the farm, grading standardizing, and, above all, organ- ized information of crops and markets, supply and demand, all tend to reduce the risk of the trader. What applies especially to eggs and kindred crops which are marketed in the natural state applies in less degree to crops which are processed. On the other hand, crops which are processed can be and have been developed to a high state of perfection in quality and have been standardized until sales can be stimulated by advertising. There has been a rapid improvement in the quality of our principal food stuffs. The greater advance in the price of eggs to this date, as compared with all commodities, has been due, as we think, largely to the development of cold storage and better transportation. There has not been a corresponding advance in the production of better eggs nor in the care of eggs outside of cold storage. The business is subject to the greatest risks of any business of importance, and the risks are still very largely due to weather changes, hap- hazard buying and the speculative and mind which controls operation. The spirit of man, when it is a gambling spirit and not a spirit of enquiry and service, rises with rising profits and lies down on a loss. This attitude, which far too many dealers in eggs take toward their business, is also the attitude of a great many farmers. Hence we see a market peculiarly af- fected by the elements to which we abandon our fate. thinks that eggs are produced and marketed, to look back on the pres- which tested the housing facilities of our farms with excessive rains and found our traders very much defeated by the losses of recent years If anyone scientifically he has only ent season, and in no mood to buy eggs this spring for storage. Consumption was stimulated and production curtailed until we face an extremely high fall market, and possibly shortage of eggs. It is probably true, however, that we look into a future not unlike the past thirty years in the egg markets, a future marked by great improve- ments in the handling and orderly dis- tribution of eggs and a consequent ex- pansion of the industry on quality lines, with greater safety for the trade and more attention to economies. The market for eggs will, of course, follow that of the average of all commodities, but may be pegged up a little in fav- orable years and show the same ten- dency to advance in comparison with markets in older and better organized industries. Advances in eggs have not been from year to year but from period to period, usually in periods of from three to four years. We may look for fewer extremes in the market and a gradual control of the influences of weather. This applies all along the line, from the farmer to the market man and the consumer, who is better housed every year and less subject to the weather, consequently his dietetic habits are less seasonable. He eats eggs like he eats lettuce and tomatoes, the year round, if he can get good eggs. As to the possibility of expanding the use of eggs by advertising alone, this would seem to be a temporary in- fluence unless the product itself im- proves. But, with an improvement in the product, advertising will certainly be a factor in hastening an expansion in consumption. Eggs are a real food; a most eco- nomical food. Among the popular foods are many which are foods of fashion, and some of them have little or no food value. Not to minimize the need for variety in diet, there is, nevertheless, a better foundation on which to build a business in a food so staple as eggs. Paul Mandeville. Headquarters for FOREIGN and DOMESTIC NUTS FIGS DATES Get our prices before placing your Holiday order KENT STORAGE COMPANY GRAND RAPIDS_~ ‘Wholesale Grocers, |, , General Warehousing 4 Distribu ting M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables RED STAR Outstanding leadership in the flour world for a long number of years develops from only one policy— perfection in flour quality. Red Star occupies a dominant position because its quality has been con- sistently good ever since it was first offered for sale. Red Star Flour is not milled to meet changing whims— it is milled for the buyer who wants the best in flour. JUDSON GROCER COMPANY DISTRIBUTORS GRAND RAPIDS, MICHIGAN Se SSSR RENAL REG DEES TELE LOSSES mane November 19, 1924 Standard in the Industry. “The Federal Pure Food and Drugs Act,” writes C. H. Waterbury, secre- tary of the National ‘Wholesale Drug- gists’ Association, in answer to an en- quiry regarding the application of the law governing labels, “requires that any statement made on the label or on the advertising matter accompanying a package of medicine must be true in every respect. Furthermore, no state- ment may be made on a !abel or ad- vertising matter which is in any par- ticular false or misleading. The con- tents of the package must be, with re- spect to quality, of the standard of strength and purity declared on the label. “Certain drugs, chemicals and medi- cines have fixed standards which have been accepted as a matter of law. A manufacturer or dealer may sell goods differing from these standards, but must indicate by a statement on the label of the goods sold the difference between the article actually sold and the recognized legal standard.” No Proper Egg It is assumed that the experience of the Government in correcting abus- es that creep into the advertising of distributors and manufacturers who sell drugs will gradually be applied to the labelling of food, and as the need arises, to other articles not named in the law to-day. One justification for legal regula- tion of advertising lies in the com- plexity of modern life, the shifting habits of a population engaged more and more every year in National en- terprises as contrasted with local en- terprises, and the consequent shifting of responsibility from the neighbor- hood store to the central industry pro- ducing or distributing an article of common use. It was natural that drugs and some foods, which were especially subject to deceptive adulteration or misrepre- sentation, should have received first at- tention in an effort to protect the pub- lic using them from fraud. But until an article has fixed standards which have been accepted as a matter of cus- tom, it is obviously impracticable to create a legal standard therefor ar- bitrarily. The utmost which it is practicable to attempt is to create a standard which, if it proves to be ac- cepted generally, will become a stand- ard in fact and consequently can be defined in practice through a common knowledge within the industry affected and at length be acknowledged in law. No such standard exists as yet in the egg industry. The only standard well established in the mind of the public is one of freshness, which standard has no standarding as a guide to the in- dustry which handles eggs, either as indicated in the age of the egg or in its well defined appearances. When a standard shail have been set up by the Government and ap- proved beforehand by the industry working through its organizec forces, and when individuals engaged in sell- ing eggs may voluntarily elect to use the Government standard, as >> ——__ Watermelon Returns Low. Watermelong prices averaged about $15 to $100 per car lower this season than last in New York. In Chicago the variation was around $25 to $35 per car. Opening prices were gener- ally as high as last season’s in con- suming centers, but a sharp slump coming in July depressed the season’s level, so that net returns were low, even though closing sales during Aug- ust were very little below those of August, 1923. Toward the middle of September nearly 43,000 cars had been shipped. Last season’s movement of 33.000 cars was unusually low. In 1922 47,000 cars were moved and in 1921 46,500. Georgia, with a final to- tal of 16,000 cars during the 1924 crop year, about reached the 1921 record for that State. ——_2++2>—__—_ Offers New Kind of “Scooter.” A new type of toy of the wheel goods variety is now being offered by a kcal concern in the form of a brake “ceooter.”’ The brake is in the shape of a roller that is applied to the front whicel by a lever device placed on the handle of the “scooter.” The roller is made of cast aluminum, which turns as the brake is applied, thus eliminat- ing friction and wear on the tire and bringing the “scooter” to a gentle stop. It is claimed to be the only type of brake “scooter” that will not throw the rider when the brake is ap- plied. It retails at $6.98 and is equip- ped with one-inch balloon tires and a rubber running board mat. TRADESMAN 21 “ually. PREPAREDNESS We believe in it, nationally and individ- It will be tragic if you don’t have enough candy for Thanksgiving and Christmas. Just keep in mind that we are prepared to fill orders promptly—big or little. Yours for service and quality, PUTNAM FACTORY NATIONAL CANDY CO., INC. Now is the time to buy Michigan Onions Cranberries - Walnuts - New Figs Hallowi Dates The VINKEMULDER CO. GRAND RAPIDS, MICHIGAN You Make Satisfied Customers when you sell ‘‘SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors, Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce 3 “The Wholesome Spread for Bread” QUALITY PREMIUMS SELLS NUCOA I. VAN WESTENBRUGGE Muskegon-Grand Rapids-Holland MICHIGAN TRADESMAN November 19, 1924 ny] Ce utiti(( "dS . Aa a (y ™ - fee. (el =— =— = (( ir! re ~ Se oT re af kya Sen’ STOVES AND HARDWARE = isa = = Hill Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Time To Prepare For the Christmas Trade. Written for the Tradesman. While with the Thanksgiving holi- day still ahead of us, Christmas may seem a long way off, it is none too early for the hardware dealer to make his preparations for holiday trade. In- deed, in some localities window dis- plays are already hinting at Christmas. In the first place, the hardware dealer should see to it that his stock is complete. Novelty plays a large part in Christmas demand. A_ cus- tomer—usually in search of something new and different for gift purposes— is delighted when he finds something that meets his need. The hardware dealer who gets his order in first stands the best chance of picking up something that will sell well. Quite often a novelty is placed on the mar- ket only in a tentative sort of way, and the supply is limited. Again, lines get more or less broken as other merchants make their selec- tions, and the dealer who leaves off his buying until the last minute finds sometimes that he has to take goods he would not normally buy. “What is sauce for the goose is sauce for the gander” is an old saying; and if the early retail buyer at the Christmas season géts the advantages of compre- hensive stock and unhurried, intelligent selection, the same thing is true of the hardware dealer who does his buying well in advance. Then, too, the pure- ly holiday goods should be intelligently studied. The hardware dealer must not be guided by price alone and stock himself up with certain articles merely because they offer a wide margin of profit. He must ask himself if they are attractive; if they would appeal to him if he were buying a present for some member of his family; if they are novel: and if the price is within reach of the class of people to which he caters. Incidentally, in connection with the approaching holiday trade, the gift possibilities of staple hardware lines should not be overlooked. In too many hardware stores the holiday lines are featured to the almost total ex- clusion of staples which are quite suit- able for gift purposes. The ordinary hardware stock com- prises many articles that can be ef- fectively pushed as purely holiday goods; and the hardware dealer can duly emphasize the fact that his Christmas stock comprises not only fancy gift lines, but articles which are useful and serviceable. The Christmas trade is trending more and more to- display ward the useful as distinguished from the purely ornamental; and in this re- spect is playing right into the hard- ware dealer’s mitt. A lot of people nowadays recognize that the best gift is the one that bene- fits the receiver most. The hardware dealer is in an especially good posi- tion to cater to the trade in useful gifts. All that is needed is to em- phasize the gift aspects of stoves and ranges, cooking utensils, washing ma- chines, electrical goods, and a lot of other articles whose gift possibilities are usually overlooked. For instance, take the case of car- penters’ tools. ‘‘Dummy” tool sets are now sold for small boys at Christmas time. Why shouldn’t the hardware dealer make up little combination sets of real tools and put them up in at- tractive wrapping or cardboard boxes? Most boys would prefer the real thing and there would undoubtedly be a welcome for a good tool set from many a paterfamilias, now doing his “mending” with a jack-knife and a dull saw. Then, too, there are household lines, such as kitchen utensils, house furnish- ing goods, bathroom fixtures, lamps, sporting goods and laundry equipment. It is not a difficult matter to devise combinations and play up their gift aspects. Many of these combinations would make attractive Christmas gifts; but the general public haven’t been educated to the possibilities in that direction. The hardware dealer made his first entry into the Christmas market by the cutlery route. People became in- terested in table cutlery for gift pur- poses, and that took them to the hard- ware store. On this foundation the hardware dealer’s Christmas gift trade was very largely built. It is superfluous to urge the featur- ing of cutlery at this time of year. All hardware dealers feature this line. There is, however, a wide difference in methods. Many hardware stores rival the best jewelry stores for artistic and attractive arrangement of these goods. In others, the cutlery is left buried under the dust of many months: or if a display is attempted, it is just thrown together. Cutlery should be kept well to the front of the store. The proper meth- od is to display the goods in glass shew cases or silent salesmen, where they can be seen to best advantage and kept free from dust. If a suffi- ciently large stock is carried to invite inspection, these goods will. practical- ly sell themselves. But they lend them- selves readily to attractive display, and with the addition of a little decorative Christmas material, noteworthy win- dow trims can be devised. In recent years the hardware deal- Motor nite Trucks ‘aso To Fit Your Business STYLE SALES SERVICE ECKBERG AUTO COMPANY 210 IONIA AVE, NW. SIDNEY ELEVATORS Will reduce handling expense and speed up oreo ca © money for you. Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio No " BARLOW BROS. Grand Rapids, Mich. Ask about our way Foster, Stevens & Co. WHOLESALE HARDWARE Ie 157- 159 icine fe . GRAND ~- 151. 161 ae Ave: N. W. RAPIDS - MICHIGAN Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Rain through swinging windows KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-met Weather Strips and save on your coal bills, pared your house-cleaning easier, get more comfort from your heating plant and protect your furnishings oon draperies from the outside dirt, soot and dust. torm-proof, Dirt-proof, Leak-proof, Rattle- proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN November 19, 1924 MICHIGAN TRADESMAN er has further invaded the jeweler’s field by stock and featuring silver- ware extensively. Much depends upon local circumstances in the selection of a stock, and the extent to which it will pay to feature silverware. As a general rule, small sterling silver ar- ticles and a good line of plated hollow ware, together with an attractive and up-to-date line of plated table ware, are first to be taken up. Procure well- known, well-advertised and depend- able goods; and give them all the dis- play you can afford. Besides the im- mediate sales, these lines attract the gift buyers to the hardware store. In the razor trade, with unique com- sets and various shaving utilities, a very attractive gift line is discovered. Cut glass, fancy lamps— kerosene and electric—leather goods of various kinds, such as pocketbooks, hand bags and card cases—all these are found in many hardware stores at the holiday season. Many of these lines are “pushable” all the year round; for though at Christmas time the gift trade reaches its peak, wedding gifts and birthday presents are in demand throughout the Christmas is, however, the ideal time to emphasize the gift aspects, not merely of holiday lines, but of staples. To what extent the hardware deal- er will attempt special holiday lines must be determined in the light of his own judgment. A line of cheap but reasonably dependable watches featured to bination year, can advantage. usually be From SHANTIES TO PALACES Where barn-like depots once squatted in ugli- ness, railroads today are building stations like They know that the public sees in beauty a pledge of up-to-date service Alert merchants have learned that good looking palaces. bd ————— Pretty presents in art metal, leather and china and china are the next logi- cal step. From these it is only a step further to toys—though toys should not be undertaken without some pre- liminary study. In connection with the Christmas trade the hardware dealer must not forget the need for extra advertising and window display. Both the window and the store in- terior should, early in December (at the latest) take on a Christmassy ap- pearance. Then, again, as a large per- centage of the gift trade relates to children, you must be prepared to give the boys and girls intelligent and careful attention. See that your Christmas decorations have an especial appeal for the youngsters; for through the youngsters most of the older folks can usually be reached. Launch your advertising and selling campaign early; and you will get bet- ter results than if you wait for the demand to start. Selling must pre- cede buying; and the demand must be stimulated to make the most of Christmas trade. Victor Lauriston. ——_+22>—__ Honesty First “1 think, George,” said Mrs. Jones to her husband, “I’ll ask the new peo- ple next door to have dinner with us to-night.” “Why?” asked the husband. “Well, the butcher left their meat here by mistake, and it seems only fair.” hae we — i “ea Te? mi = = Fhe SIZ ———— SS aS stores draw trade—that beauty pays profits. Hundreds of them are putting in Wilmarth Fixtures. The Beauty of Wilmarth Fixtures is a Business Magnet WitmartH SHow Case Co. GRAND RAPIDS Pioneer Manufacturers of Retail Store Equipment MICHIGAN A gc | rersrs USED SHOW CASES For the first time since the war we have a good supply of used show cases. Look them over. GRAND RAPIDS STORE FIXTURE CO. 7 lonia Ave., N. MERCHANTS! Suggest Automobile Accessories for Presents Get Ready for Christmas Business If You Want Special Christmas Window Trims, Let Us Know. Start Early! Sherwood Hall Co., Ltd. Wholesale Automotive Supplies. A Bargain in Grocery Counters We have a limited number of grocery display counters like cuts, that we will close out at a bargain as we need more room. Length 8% ft. Finish Golden Oak. Can ship at once—write for particulars. Front view 21 glass Displays Rear view 21 drawers DETROIT SHOW CASE CO. verrort. mic WE INVITE your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. : As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or REPAIRING leather belts that you need quick service upon. Call us on either phone. GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers 1—3 IONIA AVE. GRAND RAPIDS, MICHIGAN Bell Phone 596 Citz. Phone 61366 ii JOHN L. LYNCH SALES CO. INVESTIG ATORS SPECIAL SALE EXPERTS Private Investigations car- Expert Advertising Expert Merchandising a . —— 209-210-211 Murray Bldg. ried on by skillful operators. 2 This Is the only local con- GRAND RAPIDS, MICHIGAN cern with membership In the International Secret Service Association. Day, Citz. 68224 or Bell M800 Nights, Citz. 62280 or 63081 Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS. MICHIGAN PHONES: Citizens 65173, Bell Main 173 Headquarters 333-4-5 Houseman Bldg. | National Detective Bureau 24 MICHIGAN TRADESMAN = MERCTAL TRAV Weg: PVN OVVN NING LEB OO SN AN\\ ENN A MVC UWI (f News and Gossip About Michigan Hotels. Detroit, Nov. 18—From my persosal observation the Tradesman is regular- ly received in most of the hitels in the State, and I have also noticed that it is in demand by the traveling men whenever it is not in sight on the read- ing table. For this very reason it ought to prove an excellent advertis- ing medium for hotels—much more valuable than the hotel papers, which are only interesting for and read sole- ly by hotel people. It ought to receive the hotel patronage in recognition of the effort it is making to supply a medium of publicity for the Michigan Hotel Association. It will be a matter of interest to members of the Michigan Hotel As- sociation to know that with one sin- gle exception every hotel in the Thumb district has been gathered into the fold. A similar campaign for new members will be at once proceeded with in other portions of the State. Charter No. 29, Michigan Greeters, will hold its next meeting at the Hotel Normandie, Detroit, on Friday eve- ning, Nov. 28. On the program are scheduled refreshments and a dance, after business details have been dis- posed of. Officers for the coming year will be nominated. Last week I made mention of the fact that the Charlotte Hotel, at Char- lotte, under the management of B. J. Carnes, its new owner, was being great- ly improved. Since then I have visit- ed this institution and find that the most of these changes have already been accomplished. Running water has been introduced in most of the rooms, baths in several and the house thoroughly renovated. New furnish- ings and carpets are in evidence and sanitary conditions are most excellent. Meals here are most satisfactory, as evidenced by reports of commercial men. Here is a dinner for 75 cents, with unlimited selection: Vegetable Soup Dill Pickles toast pork, with Cranberry Sauce Short ribs of beef with home made noodles Mashed and steamed potatoes Fried Parsnips Steamed cherry pudding with butter sauce Combination salad White and brown bread Butter scotch pie, Apple pie with cheese Beverages The breakast at 50 cents and supper at 75 cents are equally attractive. By many the two-dollar-a-day American plan hotel is believed to be extinct. but at the Durand Hotel, Du- rand, last week, I found C. F. Beach, its owner, operating on a $2.50 per day basis—$1 per day for room and three meals approximating 50 cents each. The dinner | participated in was most appetizing and composed the follow- ing: Tomato soup Roast beef, brown gravy Roast Pork with apple sauce Baked veal loaf with green peas Mashed and steamed potatoes Creamed celery Cabbage salad ; Apple pie Bread pudding with lemon sauce Beverages No “choice of” on this bill, and por- tions were ample Mr. and Mrs. Beach have thorough- was formerly a_ traveling man, and knew just what he required in hotel service, and has applied it here with wonderful success. When R. H. Reynoids assumed the management of the Hotel Wilder- muth, at Owosso, some six years ago, it was, as one might say, very much “frayed at the edge,” unattractive and unwholesome. Notwithstanding sev- eral discouraging episodes, in one of which the building was partially wrecked by a cyclone, the Wildermuth has arisen from the ruins, and is as attractive as can be, having been re- fiteed from cellar to garret. It is cer- tainly justly popular, doing a capacity business several nights each week. Here also they serve an excellent din- ner for 65 cents, all you could possibly require, tastily prepared and served: Vegetable soup Celery Olives Beef pot roast Baked chicken pie Veal fricasee, with croquettes or biscuits Whipped or creamed potatoes, Succotash Combination salad Graham muffins Rolls Apple, peach and mince pie Ice Cream Beverages The Wildermuth has_ seventy-five rooms, all modern, and is certainly well conducted. Mr. Reynolds, who successfully operated a restaurant in Owosso for twenty-five years before he assumed its management, has con- tinued his success. He says he some- times wishes his hotel were larger, but during his rush periods he takes care of his guests, and his “regulars” never tret about the danger of being “left out in the cold.” John A, Anderson, Hotel Harring- ton, Port Huron, calls the following a “luncheon” and asks 75 cents for it. Service considered, it is worth double, and it is good to know that Port Hu- ronites are wise to the fact and buy it in satisfactory numbers: Plain Chowder Olives Pickled Pears Vegetable dinner, with poached egg Baked Lake Huron trout Veal cutlets, Parisian sauce Roast prime ribs of beef au jus Baked pork and beans Mashed and baked potatoes Kidney beans New beets Cabbage and green pepper salad Hot rolls French bread Apple, custard and mince pie Combination pudding, cherry sauce Cheese crackers Vanilla ice cream and cake Beverages 3read In the Harrington coffee shop, they serve this dinner for 60 cents, full portions and excellently prepared: Tomato alphabet soup Fried Lake Huron trout Pot roast beef with noodles Roast fresh ham, apple sauce Baked potatoes creamed cauliflower Potato salad Home made tea biscuits Cotage pudding, vanilla sauce Beverages For many years the Harrington was operated and successfully, too, without any attention to modern details. Its rooms were the largest in the State. They still retain their size, but when “Jack” Anderson gave up an assistant managership at the Detroit Statler, two years ago, to become president and general manager of the Harring- ton holding company, he completely revolutionized it, and to-day, with 400 Rooms—400 Baths WHEN IN KALAMAZOO Excellent Cuisine Turkish Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL November 19, 1924 Stop at the Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. Rates $2.00 and Up Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up. Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away HOTEL BROWNING GRAND RAPIDS Rooms with bath, single $2 to $2.60 Rooms with bath, double $3 to $3.50 150 Fireproof Rooms HOTEL CHIPPEWA European Plan New Hotel wit all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Hot and Cold Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 $1.50 and up - HENRY M. NELSON Manager MANISTEE, MICH. Dining Room Service HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES i. up with bath CAFETERIA IN CONNECTION i a a roe Mls ee aS ., FIRE PROOF One half block Or fhe lice , GRAND RAPIOS NICH CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To OCCIDENTAL HOTEI FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon es Michigan TYPEWRITERS Used and Rebuilt machines all makes, all makes repaired and overhauled, all work guaranteed, our ribbons and car- bon paper, the best money will buy. Thompson Typewriter Exchange 85 N. lonia Ave., Grand Rapids, Mich. Lansing’s New Fire Proof HOTEL ROOSEVELT Opposite North Side State Capitol on Seymour Avenue 250 Outside Rooms, Rates $1.50 up, with Bath $2.50 up. Cafeteria in Connection. WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. | Hotel — = Whitcomb — _—-__’ Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company a z 4g oe a : ioe Diseases and Run Down Condition. 1 © ly renovated this house since purchas- modern conveniences and furnishings, HARRY R : ing it a year and a half ago and have it is now a credit to the city which it on secee Townsend, — - PRICE, Manager , made it most attractive. Mr. Beach serves so well and abundantly, : HIGAN | es TT TT as = be eid November 19, 1924 One of the Live Dining Clubs. One of the livest and most enthus- iastic organizations in the city is known as the Salesmen’s Club, of Grand Rapids, which is largely com- posed of traveling salesmen, although anyone and everyone who is interested in sales work of any kind is not only entitled, but invited, to become a mem- ber of the Club. It was organized about three years ago under the name of the You See Tea Club, but the name has since been changed to its present one in order that membership would not be limited to membership in the United Commercial Travelers alone. The meetings are held in the Rotary room, Hotel Pantlind, every Saturday at 12:45, closing promptly at 2 o'clock, and are conducted along the line of the other noon-day lunch- eon clubs. The programs are varied _-sometimes taking the form of an en- tertainment, but usually consisting of an address or thirty minute talk given by representative men of the city and State. At the meeting held Nov. 15, Charles C. Stillman, Secretary of the Grand Rapids Welfare Union, gave a very impressive and snappy talk under the title of Sentiment and Sense, as follows: The chief us of power is to create motion. The motion we are talking about in practically every instance 1s rotation. Our power is needed to drive something ’round and ‘round; having got this something to go ‘round and ’round, the problem arises of how to make the rotating member do work for us.” (Scientific American). The quotation expresses the mechan- ics of the Welfare Union. Twenty member agencies are organized to render various kinds of needed and desirable social service. They all are supported by voluntary subscriptions made to the Welfare Union in its an- nual campaign for funds. The wheels of these organizations are going ‘round and ’round three hundred and sixty- five days of the year. Do they actual- ly “do work for us?” If they do, the poor, the sick, the blind, our boys and our girls are receiving remedial and constructive attention. : ; Social service is bad social service unless it is shot through with senti- ment. Sentimentality is a curse to so- ciety—a great curse. Sentiment 1s a blessing to society—a great boon and blessing. Organization has to do with many of our finest emotions. Do we organ- ize our religion? Let churches and gospel missions be the answer. Do we organize brotherhood? What mean all these lodges, societies, fellowship groups, halls and temples founded in the spirit of fraternity? We organize our homes. We organize our trans- portation. We organize our com- merce. We organize our education. We organize our health activities— we have to if we want efficiency. Like- wise are the citizens of Grand Rapids organizing the spirit of charity and philanthropy which is within them. The Welfare Union is trying to keep the wheels going round, but always with the single purpose of turning out a humane product, namely, good-will to men. . : 8 It goes without saying that it 1s quite possible for social workers to follow the letter and miss the spirit. The social worker misses the mark if he is nothing more than the kind of a ticket agent described by Edmund Leamy, the poet. Like any merchant in a store Who sells things by the pound or score. He deals with scarce perfunctory glance Small pass-keys to the world’s romance. He takes dull money, turns and hands The roadways to far distant lands. MICHIGAN TRADESMAN Bright shining rail and fenceless sea Are partners to his wizardry. He calls off names as if they were Just names to cause no heart to stir, For listening you’ll hear him Say, - : and then to Aden asd Bombay——’” Or “* Frisco first and then to Nome, Across the Rocky Mts.—Home ee And never catch of voice to tell He knows the lure or feels the spell. Like any salesman in a store, He sells but tickets—nothing more. And casual as any clerk,’ He deals in dreams and calls it work! Let it not be thought that science and system necessarily crowd out sympathy and_ sentiment. “Tt you should transplant the Good Samaritan, just as He was, into the twentieth century, He would be inefficient. His methods of dealing with wounded per- sons were the best that were then and there available. They represented the limitations of science in the first cen- tury and the infinitude of man’s spirit in all ages, but they would be alto- gether inadequate on a modern battle- field or in a slum.” The technique of social service, expressed toward in- dividuals and toward the community changes continuously. In this _re- spect it is no different from education, medicine and other allied lines of ser- vice. President Coolidge recently deliver- ed a message to a group of metropol- itan citizens interested in federated social service financing. Amongst other things, after expressing his warm approval of the idea, he said: “You are trying to substitute sense tor sen- timentality.” The Welfare Union of Grand Rapids is trying to couple sense with sentiment. There is no substitute for individual neighborliness, rightly directed. Theo- retically, every citizen 1s a helpful neighbor. Actually, most citizens are. Why, then, have a Welfare Union? Paradoxically, we have social service organizations because we are neigh- borly, because our hearts warm up to opportunities for good, because we want our good-will organized for year round behavior. The Grand Rapids Welfare Union is organized good-will in action. In maximizing sentiment, it does not minimize sense. The Club is operated along very democratic lines and as a means of disseminating information regarding civic conditions and the modus oper- andi of the different welfare organiza- tions and the methods of government of the city to a class of men, many of whom being out of the city, have little opportunity to come in personal con- tact with the men at the head of the different departments and who are in charge of these various organizations. The officers for this past year are Wendell B. Lusk, President, and Homer Bradfield, Secretary and Treas- urer, A good speaker has been secured for the next meeting and an invitation is extended to every person, whether — living in Grand Rapids or not, to at-— tend these noon-day luncheons and _ help to make them a success. 3 ee id Gabby Gleanings From Grand Rapids. © Grand Rapids, Nov. 18—Grand Rap- :* ids Council, U. C. T., will hold. its; first dance at the Morton House Sat- 4 urday evening, Nov. 29. Tickets, $1.5 All U. C. T. members and theirg friends are invited. Dietrich’s orches- tra will furnish music. Grand Rapids theater patrons have again shown their displeasure over filthy stage presentations by refusing to patronize “Rain” to an _ extent which will impell the manager never to inflict such a vile concoction on Grand Rapids again. The theme of >’ the play was utterly bad and the handling of the theme was equally reprehensible. The management of Powers theater appears to take firend- ish delight in bringing such aggrega- tions of filth to Grand Rapids, but Grand Rapids theater goers invariably resent such attempts to “educaie the public’ along the lines of sex prob- lems and suggestiveness—and the managers leave the Second City with anathema on their lips. The Commercial Credit Co. pursues the even tenor of its way and gains ground with every passing month. It does not have the treasury of the Association of Commerce to draw on. Its manager does not resort to the bankruptcy court whenever he finds it inconvenient to meet a personal ob- ligation. He pays 100 cents on a dol- lar and invariably functions like an honorable business man. His organ- ization is conducted along honorable lines. He does not charge $600 per year for service which would be dear at $150. As illustrating what will happen some day to the capital stock of the Petoskey Portland Cement Co., the record of the Wolverine Portland Ce- ment Co. may be cited. A year ago the stock of the Coldwater corpora- tion was going begging at $4 per share. Now it is eagerly sought at $9.50. After the Dec. 15 dividend is paid stockholders will have received 16 per cent. this year. The company has $374,811 cash on hand. The earn- ings for 1924 will be in excess of 23 per cent. W. A. Jack has done the people of Grand Rapids and Western Michigan a great service in bringing to the city so finished an artist as Prof. Gallup and installing him as pipe organist and choir leader in the Fountain street Baptist church for ‘the next five years. The choir Mr. Gallup has already as- sembled gives evidence of becoming one of the leading organizations of the kind in the country. It is a.tracting large audiences every Sunday and also fills the church on every special oc- casion. Prof Gallup has charmed every one who has met him by his rare grace of manner, frankness ot speech and even temperament. The Kent State Bank has given a local broker an option on the Com- mercial Bank building, corner Monroe avenue and Lyon street, for $375,000. It is proposed to acquire the property by the sale of stock, subscriptions to the amount of $275,000 having already been secured. The Worden Grocer Co. has dis- continued its branches at Kalamazoo, Lansing and Battle Creek in order to concentrate its executive offices in Grand Rapids, but retains salesmen and delivery equipment in those cities for taking orders and delivering goods. No changes are contemplated in the Grand Rapids plant. The real estate owned in the cities where the com- pany conducted branches eventually may be sold. Consolidation of the DuBoise-Munn and Corl-Knott Co. under the name of ‘the DuBois-Munn Co. has been an- ‘ nounced. Plans provide for conducting the business in the Corl-Knott build- ing, Commerce avenue and Weston street to which the DuBois-Munn Co. will have completed remoyal by Dec. .1 from the present quarters on South i Division avenue. —_ ++ Open Letter to Manufacturers Who Deal Direct With Chain Stores. ; Grand Rapids, Nov. 18—I think most B of you know that in this State we Shave been and are waging a campaign to “relegate to a place under the shelves” cut-price articles and especial- ly those that are being sold direct to the chains at preferred prices. I won- der if you realize that the merchants feel sorry for you. [In many cases Nationall advertised goods are as good as they possibly can be. We like your goods; the people like them, bu we don’t like the way you are stoop- “ar t : 25 ing to the practice of discrimination against the independent grocer. It is not fair to the jobber, nor is it fair to the neighborhood store. I could name a number of articles right now that [I personally would like to get behind and feature in our store, but I must look elsewhere for goods that | know are being handled right. Just now in Grand Rapids and elsewhere the different jobbers are getting the exclusive sale on a certain article and are putting it over big. (If any of the grocers want the particulars write to me}. We getting behind these goods and know the “chains” cannot cut price. I am very sincere when | say that I feel sorry for the manufac- turer who has been scared or fooled into disposing of his goods through a medium that is coming more and more into disrepute with the thinking men in every line of business. You are being called “cheap skates,” ‘Hikers’ and “unfair.” Paul Gezon, Sec’y Retail Grocers and General Merchants Association of Michigan. ——_—__.- > Corporations Wound Up. following are The Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Detroit Sand Lime Brick Co., Detroit. Van Bysterveld Medicine Co., Grand Rapids. Winkler Motor Car Co., Iron Mountain. Brent Creek Co-operative Blevator Co., New Lothrop. Hayes Manufacturing Co., Detroit. Mailometer Co., Detroit. Industrial Works, Bay City. Land & Timber Co., Mscanaba. Coko-Cone Manufacturing Co., tapids. Dewar-Yale C« Highland Park. .. . The Cooper Agency, Inc., Detroit. Kentenia Coal Co., Cincinnati-Detroit. Grand Thompson-Starrett Co., New York-De- troit. Gasket Cutting Co., Detroit. Harvey Construction Co., Detroit. Prudden Building Co., Lansing. Detroit Lamp Manufacturing Co., Detroit. A. B. Morse Co., St. Joseph. Grand Rapids, Kalkaska & Southeastern Railroad Co., Detroit. neem Just the Opposite of Quinn. A young lady in the employ of the Merchants Service Bureau called up a Grand Rapids business man to as- paying of his employes. certain the qualities of one “He is just the opposite of your’ manager,’ was the reply. “What do you mean by that?” asked the young lady. “T mean,” said the business man, “that the young man you enquire about will not resort to the bankrupt- cy court to avoid the payment of a debt of honor.” —_—_—_o22—___ A lot of good salesmanship is wast- ed by fellows who are in the habit of making five dollar loans. REFRIGERATORS for ALL PURPOSES Send for Catalogue No. 95 for Residences No. 53 for Hotels, Clubs, Hospitals, Etc. No. 72 «ar Grocery Stores No. $4 for Meat Markets No. 75 for Florist Shops McCRAY REFRIGERATOR CO. 2444 Lake St., Kendallville, ind. MICHIGAN TRADESMAN Efficiency in the Arrangement of a Drug Stock. If you were called upon to arrange the shelf bottles or the pateny medi- cines in a store, or to rearrange the.n, how would you go about it? Or. 1s it possible to adjust your present s:ock to better advantage? Is the position of it all that could be obtained? And in arranging would you do it for !coks, for convenience, or even better for ef- ficiency? A term that has been abused over uséd and shunted around until :t+ has lost a large amount of its force. Yet it is a term that if properly used means a whole lot. And it covers in this sense not only looks and conven- ience but whatever arrangement that would promote the welfare of the busi- ness. A thing or system of any kind is more or less efficient as compared to the working of another. You may systematize or arrange a stock or busi- ness but you do not get more effi- ciency unless you substitute a better. Efficiency denotes action and a thing that has no action can show no effi- ciency. The dictionary defines it as “the ratio of useful work to the energy expended.” Consequently, shelf bot- tles, patent medicines, or other goods, that are arranged for convenience, or show, are only efficient as they bring more customers into the store, sell more goods, or increase the profits by reducing the running expenses. In the different stores we find a great difference of opinions as to whether the shelf bottles, or the pat- ents, or the toilet articles are to be kept front. Some stores with their colored globes still cling to the idea of having the shelf bottles conspicu- ously displayed. This gives the effect of the older and more dignified phar- macy. One in which you are tempted to remove your hat as you enter, as in a physician’s office, out of respect for the profession. Other stores have their cigars, or their soda water, or their toilet articles front. The cut rate stores in advertising their great re- ductions in prices usually have their patents ahead of .the drugs. Invari- ably one will find that the class of goods in the front of a store repre- sents the class of trade that is being catered to. At one time having charge of the stock of a large distributing house I have found that by rearranging the goods J could save on an average of one minute for each item that was dispensed, and as the number of items that each clerk was able to weigh out and prepare for shipment, in a day, was between sixty and seventy we would save over an hour a day on each man’s time. If this can be done in a large plant there is no reason why it cannot be done to a lesser degree in a smaller. In the small stores you do not have to walk as far for the goods but in some you do have to climb up step ladders and hunt behind other goods. The time saved may look in- significant, in fact it may not amount to much where the trade is more easy going, but in most stores the cus- tomers’ time, if not your own, should be figured on. In these days where a customer passes a number of stores he has his eye open for prompt service as well as for quality, and price. How often has a clerk gone into the back room or down cellar only to return and find the customer gone. Nor does it improve a customer’s feelings to see his car go by while you are poking around with a step ladder. When it comes to arranging shelf bottles it is not unusual to see a bottle like paregoric almost anywhere. It may be under Tr Opii Camp. under Paregoric, or in the old days when it was more freely dispensed between the Sp. Vini Rect. and whisky containers. Anywhere to be convenient. Of course those days are no more but it illustrates what I wish to bring out, that is, that by dividing the alphabet you are often able to arrange the quick sellers in a more convenient place leav- ing the lesser ones, although alpha- betically arranged, to occupy the less available. Often it is better where you have long shelves with a large amount of stock rather than run the alphabet clear across the whole length to divide it in sections. Run the alphabet across the top of the first section and then down and then across the second and down and so on. We often see stores where the al- phabet is practically forgotten where the goods are supposed to be arranged for convenience, but convenience does not always make for efficiency. The quick sellers are all on the bottom shelf in fact, there are so many of them they are piled all over each other. I re- call one of these stores. In_ this store they were continually changing help, and by the time the clerk learned the convenient locations of a fair amount of the stock a new clerk would appear only to learn the loca- tions over again. In another store I heard the pro- prietor, who has just purchased some new wall cases, tell his clerk to put the goods back anywhere “so as we know where they are.” How many cars do you suppose the customers would lose before they learned the location of their stock? Not only is the arrangement and laying out of stock different in differ- ent stores but as times change the trade changes and with these changes a new arrangement is demanded. It it a question that requires more than a passing thought, and time devoted to it will be well spent. How about the prescription bench, can you lay your hand on all the chemicals? And the cellar, we all know what the usual cellar is? Still if the stairs are kept free one can at least go up and down in safety: System is a popular word but while you’re systemizing do not forget that Efficiency in its full mean- ing is far greater. George Garrie King. +2 Ridding Premises of Cockroaches. Cockroaches are an _ unmitigated nuisance, as everyone knows who has been annoyed and tormented by these disgusting and even dangerous pests. In addition to being an unmitigated nuisance, cockroaches are dangerous as well as destructive. Besides the damage they do to foodstuffs, they pollute and render nauseating and dangerous everything, in the way of human food, with which they come in contact. One of the simplest and most ef- fective ways of ridding premises of these pests is that of dusting their runways with commercial sodium fluoride mixed in equal parts with flour. Numerous tests. with this agency have been made by the Bureau of Entomology of the United States Department of Agriculture, in bak- eries, restaurants, milk depots, etc., and always with satisfactory results. It has also been tested and approved by the Laboratories of the Department of Health. A good way to apply the mixture of sodium fluoride and flour is to use a dust gun or powder blower, such as may be purchased at any drug store. Also the mixture should be thorough- ly dusted over the shelves, tables and runways. The immediate effect will be that the insects will come out of their hiding places and, after rushing about in a frantic manner finally be- come paralyzed and soon die. The dead or paralyzed cockroaches may then be swept up and bunred. As a rule, premises can be ridden of roaches by this method in twenty-four to forty- eight hours. ——— Paraffin Emulsions. The following formulas are recom- mended: i Patan oil ok 180 grams Condensed milk ________ 90 grams Simple syrup 62000. 90 grams Cinnamon water ______ 120 grams dime water 2 2 120 grams Make an emulsion secundum artem. 2 Paramin oi) 120.0 grams Almond oil 2s 60.0 grams Powdered gum arabic __ 45.0 grams Glycenme 200 45.0 grams Sodium hypophosphite__ 7.5 grams Calcium hypophosphite 7.5 grams Lime water 2.0.25. 120.0 grams Distilled water, to make 408.0 grams Make an emulsion. 5. barattun Ol 6. eS 180.0 grams Pawdered gum arabic __ 90.0 grams Powdered tragacanth __ 7.5 grams Sodium hypophosphite__ 1.0 grams Calcium hypophosphite_ 1.0 grams On ot cassia 22 1 | 200 drops Elixir of saccharin ____ 32.0 drops Distilled water, to make 600.0 grams The elixir of saccharin of Formula 3 is prepared according to the following: Saccharin 5.0 grams ERTL November 19, 1924 Sodium bicarbonate __-_ 3.0 grams Alcohol 2.35 cee i2.5 grams Distilled water, to make_100.0 grams The sodium bicarbonate is dissolved in 80 grams of water, and to this the’ saccharin is added in small portions at a time until dissolved. When the evo- lution of carbon dioxide has ceased, the alcohol is added, the solution filter- ed and the remainder of the water added. —-—_2-2-. —__ Massage Creams. Most of the massage creams that have appeared on the market have casein as a basis and some consist al- most entirely of pure casein rubbed down with glycerin and water. The formulas which follow are typical compounds: 1. Casein, dried) 2s 1 oz. Boric acid ie Y dr. Giycenin: oe 75 min. Water sa ee 1 oz. Carmine solution, N. F., enough to color. Perfume either with oil or bitter al- mond or extract of vanilla. 2) Casein dried (232 1 dr. Bence acid: .a ee 5 ers. Glycerin {5.2 2 ee 10 min. Carmine solution, N. F. __-- q. s. Oil of bitter almond ______ q. S. $. Casein 22 Se 2 ozs. Wate 2.500 see 7 ozs. Liquid ammonia (220.2023 4 oz. Givcerin: 2500 a 1 oz. Rertume 0 ee q. S. White petrolatum _______-_- 3 ozs. Mix together the casein, water and glycerin, stir in the ammonia, and when cold mix with the petrolatum. —_22>—____ Ink Which Copies Without Moisten- ing the Copy Paper. The following is taken from a Ger- man technical journal which is usually very correct in the information that it imparts. Anilin black, water soluble 30 parts Anilin blue, water soluble-_ 2 parts Ammonia alum, powdered__ 16 parts Givcening oo lu 1000 parts Water, q. s., to make ______ 3,000 parts Mix and dissolve. According to the source of informa- tion all that is necessary is to place the writing in a copy-book, run down the press and an accurate copy is the result. The following is a_ reliable formula for a good black. Powdered gall nuts ________ 16 parts Gum arabic, powdered ______ 8 parts Cloves, powdered __________ 1 part Iron sulphate, powdered ____10 parts Mix. —_~>-2.-.—___ Fire Extinguishes For Gasoline. A supply of fine sand is probably as effectual as anything for extinguish- ing gasoline flames. Some proprietary compositions consist of sodium bicar- bonate and chalk, but there is little evidence that the better than sand. The darkest night that ever fell on the earth, never put out the stars. GEORGE ELIOT mixture is November 19, 1924 MICHIGAN TRADESMAN 27 S Prices quoted are nominal, based on market the day of issue. H % L i L L\ Y E L ‘ [ Acids Lavendar Flow 8 00@8 25 Cinchona —...--.- @2 16 Boric (Powd.) -- 15 25 Lavendar Gar’n Colchicum —-_---- @1 80 Lemon -------- 1 50@1 75 NOW ON DISPLAY gs Oe — 8 $B ee Ag came fe Cie @ 70 Linseed, t bid Jess 1 ue = Digitalis -~------- @1 80 Peg 8 alnseec raw ) Sette Th M C ] Li f ef a 9 15 Linseed, ra. less 1 15@1 28 — - @i 36 e Most Complete Line o a if 3 3 Mustard, artis. os @ Go Ginger, DS. @1 80 Sulphurle - oe 3%@ 8 Neatsfoot ------ 1 35@1 60 Guaiac ------~-- @2 20 HOLIDAY GOODS suman <1 AMG ob Giver gure =~ #1804 8 Guaiac, Ammon. 2 0 Anmnenin yellow --.-. 2. 76@3 09 Jodine ----------- @ % . E. BOOKS Water, 26 de 10 @ 18 Olive, Majaga, Iodine, Colorless @1 60 NOVELTI S Water, if a, ae % of So : ue? 2 ren, Cio. .......... @1 35 Water, 14 deg. -- 6%4@ 12 Origenum, pure | @250 Kino ------------- @1 40 STAPLE SUNDRIES, ETC. Carbonate —---- 20, @ 28 Origanum, com'l 1 00@1 20 Myrrh -—------.-- @2 50 ’ Chloride (Gran.) 10% Perse cit ae Fae 25 Nux Vomica ---- @1 55 Peppe ae @9 25 : : : : ae Balsams Rose, pure -. 13 50@14 00 Opium = -------- - @3 50 Now showing in our Main Building—Oakes & Commerce Copaiba _..------ 60@1 00 Rosemary Flows 1 25@1 50 Opium, Camp. -. @ 35 one. aat veers. CU St. (in Sundry Room, Second Floor) Grand Rapids, Mich. Fir (Oregon) ---, 083 25 Sassafras, true 2 50@2 75 Riuherh _...... @1 70 : Tolu —----------- 3 00@3 35 Sassafras, arti’) 80@1 20 Thousands of items to choose from, best line we have ever pea: Spearmint eee 5 50@5 75 TIR ennnnecom oe Paints. : : a Taney .......... displayed. A real live one. See the line at once. Better Cassia (ordinary) 25@ 30 Tansy, ---------- 6 [h@s = telephone, wire or write us at once when to expect you. HAZELTINE & PERKINS DRUG Grand Rapids <_< COMPANY Michigan ‘‘Personal Stationery—Cheaper than scratch pads, said one man, “The most good paper lar. I ever got for my money,’ KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. eT Parchment Bond Writing Paper for everybody. Nice, white writing paper tor pen or pencil BIDS. apyros. soosnects 91-00 The universal writing paper for Home, School or Office. Every dealer should carry a stock of all sizes, Say to our Dept. C. ‘“‘Here’s a dol- Send me vive pound package.” said another. Try it! The home of Quality Papers. EGON HIGAN Makes Good hocolates Cassia (Saigon). 50 60 Sassafras (pw. 50c) @ 55 Soap Cut (powd.) 306 18@ 25 Berries Cubed @1 25 Bien 25@ 30 Juniper —....___..__ 10@ 20 Prickly Ash ------ @ 30 Extracts Eicorice 60@ 65 Licorice powd. --- @1 00 Flowers Acnica 25@ 30 Chamomile Ger.) 20@ 25 Chamomile Rom. --. 1 76 Gums Acacia, 1st ~.---- 50@ 55 Acacia, 2nd ------ 45@ 50 Acacia, Sorts --- 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) oe 70 Asafoetida ------ 75 Ow. 222 1 00 61 25 Camphor -._--- 1 05@1 15 Gugiae 0 Guaiac, pow'd -- @ 75 Wing 220 @ 8 Kino, powdered_-_ @ 90 Mytrh .-_.-__. @ 60 Myrrh, powdered @ 65 Opium, powd. 19 65@19 92 Opium, gran. 19 oe 92 Shenae ............ @i 90 Shellac Bleached 1 0001 10 Tragacanth, pow. @1 7a Tragacanth -.-- 1 75@2 25 Turpentine ------ @ 25 Insecticides 15 Blue Vitriol, bbl. @ O07 Blue Vitriol, less 8%@_ 15 Bordea. Mix Dry 12144@23% Hellebore, White powdered ----.- 20@ 30 Insect Powder -~ 75@ _ 85 Lead Arsenate Po. 244%4@39 Lime and Sulphur Dee 2 9@20% Paris Green —---.- 32@ 48 Leaves Buehu —.....___ 1 a 50 Buchu, powdered 1 50 Sage, Bulk ------ 30 Sage, % loose --- 40 Sage, powdered__ 8 35 Senna, Alex. ---- 75@ 80 Senna, Tinn. -.-. 30 35 Senna, Tinn. pow. 25 35 Uva Urel 20@ 25 Olls Almonds, Bitter, ce 50@7 75 Almonds, Bitter, artificial _..... 4 00@4 25 Almonds, Sweet, thie 22 1 25@1 50 Almonds, Sweet, imitation ---_-. 60@1 00 Amber, crude —. 1 50@1 75 Amber, rectified 1 75@2 00 Anning 1 00@1 25 Bergamont -----. 5 T5@6 00 Cajeput _...-_-- 1 50@1 75 Cassia -- _. 4 25@4 50 Castor —._- . 1 95@2 20 Cedar Leaf -_- 1 To@2 vO Citronella -.---- 1 50@1 75 Cloves .......__.___ 3 25@3 50 Cocoanut -.----. 25 35 Cod Liver ~----- 1 65@1 85 Toten ... 2 00@3 25 Cotton Seed _.-- 1 50@1 70 Cubepe 7 50@7 75 Bigceon —....._ 00@3 25 Eucalyptus ----- 25@1 50 Hemlock, pure Juniper Berries_ Juniper = Lard, extra --- Lard, No. 1 ---- = Pineapple, 2 sl. 2 80@3 00 Saurkraut, No. 3 i 40@1 50 oo oc ae ein 79 Vapple, 2 br. sl. 2 75@2 85 Succotash, No. 2 1 65@2 50 BRIO a ee 31 a AS Choe. Lozenges 18 « min fn 79 FP apple, 2%, sl. 3 80@4 25 Succotash, No. 2, glass : 0 «=«6 Santos) %3%@35% Motto Hearts 3 ernranbe a eee 79 P’apple, 2, cru. ___. @2 90 Spinach, No. 1 __-___ 240 «Maracaibo _o lS 38 Malted Milk Lozenges 4 Sliced b =. 3 60 Pineapple, 10 cru. ._ 14 00 Spinach, No. 2__ 1 35@1 75 Gautemala 2000 40 Sliced se , or ™m 325 Pears, No. 2 _.-______3 25 Spinach, No. 3__ 2 00@2 40 Java and Mocha ____ 46 — os eee 2 Pears, No. 2% 25@4 50 Spinach, No. 10__ 6 00@7 00 Bogota _____________ 42 Hard Goods. Pails Sliced beef, large ---5 10 piums, No. 2 __ 75@2 00 ‘iomatoes, No. 2140@160 Peaberry _---____ 3 Lemon Drops ________ 20 5 Sliced beef, medium - 280 jpjums, No. Cee ee 2 90 Tomatoes, No. 3 2 00@2 25 O. F. Horehound dps. 20 Grape Jelly, large ___ 4 50 Raspberries, No. 2, blk 3 25 Tomatoes, No. 2 glass . 60 McLaughlin’s Kept-Fresh Anise Squares 19 ee Jelly, medium_..2 70 Raspb's, Red, No. 10 13 00 Tomatoes, No. 10 -. 760 Vacuum packed. AlwayS Peanut Squares _....~ 20 i ee per io oz. : 70 Raspb's, Black, as fresh. Complete = of Horehound Tabets _-- 19 Peanut patter tg 2 00 i > us ae 5 Bs sic Wee MeLaveniin & Co., : ri Peanut butter, 3% oz. 1 25 jubarb, NO. 1U -_-___ » B-nut, Small _______ 2 25 Bae Chisaso ce Cough Drops Bxs. .150 ___ % ounce __ 2 00 Prepared Spaghetti 1 40 CANNED FISH. Lilly Valley, 14 oz. __ 2 50 : 180 ___114 ounce 2 65 3 —— PB e — Clam Ch’der, 10% oz. 135 Libby, 14 oz. _..____ 2 35 Putnam's ----------_- 13) 355 Be cure 4k 88 a ee am Ch, 8 8 eee Libby fo 1 75 Coffee Extracts Smith Bros, ie 25 ee ‘Ge (Ch i BLUING Clams, Steamed, No. 11 80 Lily Valley, % pint 175 M. Y., per 100 ----_- ia So) a oe ao ' Orisinai Clams, Minced, No. 1 250 Paramount, 24, 8s _..145 Frank’s 50 pkgs. ---- 9°00 0928 ounces © 12 00 oe Finnan Haddie, 10 oz. 3 30 Paramount, 24, 16s -_ 240 Hummel’s 50 I lb. _- 0% Package Goods 1700 oe) ounces of 00. 4 MM condensed Pearl Clam Bouillon, 7 0z._ 2 50 Paramount, 6, 10s _ 10 00 Creamery Marshmallows 32 00 __-82 ounce _. 48 00 rt Chicken Haddie, No. 1 2 75 Sniders, 8 oz. ____.___ 1 85 CONDENSED MILK 4 oz. pkg., 12s, cart. 95 ~~ ae ie 4 ; Fish Flakes, small -_ 1 35 Sniders, 16 oz. _____. 2 85 : 4 oz. pkg., 48s, case 3 90 Arctic Flavorings : Cod Fish Cake, 10 oz. 185 Nedrow, 10% ___-..._ 140 Leader, 4 doz. ------ 6 75 Vanilla or Lemon SAkie Waste 5 Eagle, 4 doz. __._____ 9 00 ae 1 oz. Panel, doz. --. 00 Cove Oysters, 5 oz. ~. 1 90 gle, S ialt ye 7 PECialnies. 2 oz. Plat, doz, 2.61) | 2 00 Lobster, No. 4, Star 2 70 . Shrimp, 1, wet 2 10@2 25 CHILI SAUCE MILK COMPOUND Walnut Fudge ____.._ 3 oz. Taper, 40 bot. for 6 75 Sard's, 4 Oil, ky 5 75@6 00 Snider, 16 oz. —--____ 8 35 : ‘ 450 Pineapple Fudge Jiffy Punch — BREAKFAST FOODS Sardines, 4% Oil, k’less 5 00 Sniders, 8 oz. —---___ 235 Hebe, Tall, 4 doz. __ 449 Jtalian Bon Bons 3 doz. Carton _______- 2 25 Cracked Wheat. 24-9 385 Sardines, % Smoked 7 50 Lilly Valley, 8 oz. -.210 Hebe, Baby, 8 doz. -- 440 Atiantic Cream Minta. 3] | Assorted flavors. eee Whe t 1 80@3 45 Saimon, Warrens, %s 2 75 Lilly Valley, 14 oz. __ 3 60 Carolene, Tall, 4 doz. 380 Silver King M. Mallows 31 Mason, pts., per gross 7 70 < oe oe Ct Cer’l 2 20 Salmon, Red Alaska__ 3 10 Carolene, Baby ------ 7 Walnut Sundae, 24, 5¢ 80 Mason’ ats., per gross 9 00 ieeuicer puffed Rice 5 “4 Salmon, Med. Alaska 2 75 OYSTER COCKTAIL. EVAPORATED MILK Neapolitan, 24, 5e¢ ____ 80 Mason, % gal., gross 12 05 f Guaker Fuffed Wheat 430 Salmon, Pink Alaska 175 Sniders, 16 oz. —_.-_ 3 25 Yankee Jack, 24, 5c __ 80 Ideal, Glass Top, pts. 9 20 Quaker Brfst Biscuit 1 90 Sardines, Im. A, e. a Sniders, 8 oz: _.______ 2 35 Mich. Sugar Ca., 24, 5¢ 8C deal’ Glass Top, ats. 10 80 ; a iurina 4 s9 Sardines, cori 7 6S@1 “4 Pal O Mine, 24, 5c ____ 80 gallon _______ 16S aS Sardises, Cal. __ Ralston Branzos ---. 270 jal tb, Albocore _- | 95 CHEESE FRUIT CANS. Ralston Food, large 3 85 72 Saxon Wheat Food __ 3 85 ‘Tuna, 4s, Curtis, doz. 2 20 Roquefort ____________ 55 COUPON BOOKS Mason. on Tuna, 4s, Curtis, doz. 350 Kraft Smail tins aoe Aap 50 Economic grade __ 250 Half pint _______ 7 35 Tuna, 1s, Curtis, doz. 7 00 Kraft American _____ 1 40 100 Economic grade _. 450 One pint ___........_ 7 70 CANNED MEAT. _ Chili, small tins ____ 1 40 500 Economic grade 2000 One quart __....___. 9 00 - Bacon, Med. Beechnut 270 Pimento, small tins__ 1 40 1,000 Economic grade 37 50 Half gallon ___.._.__ 12 00 : Bacon, Lge. Beechnut 4 50 Roquefort, small tins 2 25 Where 1,000 books are ideal Gl T Beef, No. 1, Corned _. 275 Camenbert, small tins ? 25 ordered at a time, special- yyaif : . ° . ae See ean : = = oo agile : - aay oF 00@20 00 ae Salt, 280 Per doz RSE RADISH eon pa is 7 = Harel emacs 60's. Ib. aaa te 2 12, on. dé weee cea. oot Cn te oe an 10 Ib a 4 oy Miracle C.. 8 JELLY AND P 18 oe oe 50 70 Ib oatia “Taavance % i men © on pe Old Dutch be sh a dz 2 25 " Pure, 30 RESERV oz. Jar, stuff 4 50@4 b. pail ----advan %4 ags, Table -- mm Seece ean. 4 4 te “oe a : : 5 : — , 1 : 7 D Imitatio Ib. pails ES PEA stuffed dz. 7 75 > Ib. oo ““aavanece % 49 Kins Ann, 60 oz an 3 Wane aple Co. eo a a. pate 3 75 NUT BUTTE! 700 3. Ib. ils __--ad “- nang 100 02 tea ~ Is 5 . s : art bn tub N _ ‘ vhs, J “a i. Ig ay on i 20 SS — oe Compound “cialavanee i an, No More, 100 ,10 7 TABLE oo 2 80 oe 826 = : Bol re gia 14% Rub No Mor lee Lea & Perri SAUCES JELLY GL : pore Bologna -- ages ee Caan “re pein’ saat 6 . ee Liver anne ‘ 20 oz Cleanser a 4 00 “epper ars small_- : 00 , per doz Wer openennn 2% Sani Flush, 7 Royal Mint —-- “oe ae 35 Pork 2 SaaS RR 12 2 a". a 3 8 Tob: | Mint —_—_—-—. - 1 60 _OLEOMARGARINE Veal oe ee 16 es 3 ‘doz doz. -. 2 25 Sho Yot SOR ee 2% nt Sct ane : ne, a co f yu, 9 oz, doz. 25 Good t Sterece i Honnehes Sie one Cowboy, 160 . of é ‘0 re ~~ i ni — 270 00 ’ u : >= ans ETS = y Ppaied: 0 silsalg aah Good ick ib. a : a ne beets ne as : speedee,’ 3d Large OZ. ‘ bp Capers: rs oz. tle = Sit Rage. ee ui . 8 hse — Brand Hams, ae eae a ie mes : 20 a 2 80 et oe 25% 2 2 cate in case gee dived 6 oe a ~~ < 400 Medi Japan Delivia, a gies 25 : 2 oo ee oe cel a oe aaa 76 a : . : on . 22 oo pails eee Pie ornia eee @ oriese by y — aoe a . a 21% ib. ‘i a a ae 34 a No. 1 Bes oa a Gravee 95 Ib pails Ve ate Tam ied @15 P Whole S$ No, 1 Nibb sn ole : 35@44 gem, wift 8 25. Ib. ae a Wye rer case, 24 Allspice pices. 1 Ib Nibbs_ --- 52@59 ial po sean cs 42 ane La iS anaes 30 @32 Five case Tos 2 Ibs. 5 Cloves ce Jamaica ; oo Sifting ———- . Van Westenb roll... 27 ETROLEUM PR raat, oe Hams _--- 7 @36 lodized, 24 sy ee s 30 Cassia, oneal a O35 Choice Gunpowde ie wes nae ee meer Uo pe vassia, canter oy 35 Fancy _---_- ve ad — Perfection Mioa upset Boneless Beet, 18 30 enn aS Se_pke., doz. @40 ia. 28 pd Crow rosine - , rum es nnger ae > La pa a ayn Gasoline, et aia 18 oon 00 “i Mace" ae” a OE medium Gas Machi son To as Con Mince | 22 00 Mixed onan — Ww 2p Enali wm 4 ee P Gasoline a fea he ic Mixed, te vk as congou. Me Breakfast : Cane Gylinde aphtha 18.6 Moist eo Bakers bri 2 00 Nutmegs, pkgs., doz. @22 fongou, ao” 2 a nee Red ler ----- aay n glass rick 31 Nutmegs 70-80 M4, Congou choice a inter Bl Engine 139.2. 36 Pig’s eken 8 0 Peppe ES; | 106-110 |. @70 . Waney 35@36 3lack oe bbls. eet 0 er, Black bo Ge .... 42@4: oe deni 2 Medi wo Be ai gs ns oi Medium Oolong = sucos, ie olarin % bbls | 35 ibs. - ome 2 50 Fe ve ue In - ore eee othe weoa, J S. e bbls. -—-—------- coe vo oves a: maica ancy eh tite a EEE 36 bap — Polarine ess. 7 00 Cassie “ aanzibe P no — § MATC i ao ' Kits, 15 a iPe: Ae 14 15 Ginger, Canton *——- o TWINE = ee 144 HES Light ron Barrels % Seg ia 90 Mustard frican —---- @25 Suen f on on Dia ’ o io. > bis. a Mace, P INS ------_28 otton, 3 ya ges . ee 2 ie | oo oe earchlight,, 14 ae Heay 612 Beet es 00 -Bbls. 60-5 sks. _-- Co a =e VINEGAR a) s Stick, 790 es 3 00
. Kees, ce se [a en 20, 1 Ib. oo el Se ROLLED OATS 33, sk. seh 70-lb e - 4 Onior 2 oz. Me 4 95 No. 2, per gross a 75 et, ib, 22 10 a Cut, 100 re Cases Tvo a a sarlic he aria enaget 90 Pe an cross a x 60 MOLASSES ns Pe Te , Ivory. 24-2 cart 2 gg Ponelty, 3% oe 1 35 Rochest Rolls, per doz. nn . a kes, i Pe 2 50 Bags 5 poy 1 med. — - Kitchen on Ge 1 35 nochemien, No. 2. po 90 Mothers 2s Family ae i + lap engigerall 40 Pos a oa Rayo, per No. 3 doz. 00 Silver F 12s, UY 2 15 fC 100 oth dair 10 Marjora aves - + 50 er doz z. 2 00 Sacks agri 18 Pep 3 25 ia sacks & Savory, 1 1 oz. —. < wooD saa ” Sacks, 90 1b. Dake keg. 1 60 -$O aes Thyme, ha _ oe B . Ib, Cotton —- 5 40 Lg AP umeric, ou oe g9 Bushels, né askets Holla ae sy &Xpor amily, 100 a _ 8 oo arrow band sa Buk C Big rt 120 1 box 6 STA i 90 Bushels iandles ’ ane Brana Co ie Wh gs co _ 3 Jie aed 1 narrow band, 75 18 roll packages ey White, - 3 75 Cingsford, 4 anes —o pte 36 on, pelea eer: Fels Nantha. 700 box 4 is Powdered, i Ibs. ---. 11™ Market, urup handle 80 18 carton packages -- 4 a8 uD oe hite Na. io 5 50 Cres 48, +i on > 4 50 Market, age handle ie B STSAUERATU 475 swift Cl Mere’ Waite | Cretin, A oe t's Splint “large, —-—— 1 30 and 3 Ss Swift Classi D0X toe 4890 =P! | medium <...-< 8 Gold B | Hammer 20 X assic, 1 Po ae 7 ee 80 No. 10, 6 rer Rabbit Se Granul: SAL SODA -- 37 aie Borax me box 4 40 . G aa small —————-—-- 6 50 No. 5, 12 pouati to case 5 5 eto 12 pt Granulated a 1 Fairy 10 box” nS te ~ =o Barrel 4 Hees No. 2% 2 sans to ca 5 55 " ac, 12 . cans 27 3ra ated, 100 . ---- 1 80 e wy te hee 6 EO | ‘go, 12, 3 eee ‘ ee a : | 24 ce ap 6M 2 at. 70 nulat Ibs. es 2 ap Rose DX ~~ 6 50 Argo a 2 i ‘ hist —, No. 1%, 36 on iC cs. 6 re “PICKLES 4 30 ee 36 2% Ib. so a gr box 5 50 . Stiver a a : i Sto 6 gai e pores 7” G o es. 5 ediu i Sos a ; Lava, 1 . 144 box 785 Basti ies 4a ia 3 — oa No. 10.8 cans to 8.9 0) HRTF Blin | ae sian ee | 11.99 ker. 48 ete 1s Nog cae Cater 0. : : a ee rr ur ns _ -——<—<— gre ’ 3S- on ~—~= 5 . Ne >- Star " ‘ a g, 12, cans is case ‘ ap U alee hes count a - Tablets Hae Pure * ar Hee 6 20 — ths re 3 50 No 1 star Carrier-— ‘> No zi, ns to, ory. te ett _ ce ; ae _ Eh Grand . 100 b eo £36 ap ea. ao Star Ke ier__ 10 2 oe is 30. gallon eet Saal y UU oe e, Cran pa Tar, 5( ox 6 76 Cc i o. 2, Star EE Trays 00 is Aunt tin to ik 5 akes, ante Te Sa 6s Whole borer a . F ni cy oe 50 : 00 ORN SYRUP Troj mig ea 12 50 Ne 2 : ee and. ies bill site Achenah 10 00 : Holtand Herrin a a _ Cocoa ae water : 45 . oo oe ia 10. 5, Se SS. Size ckles Mixe land H a, Bee , tas, - Mclipse pi iw ---- No. 2% cans 0 e 3 00 | i est ed, Ke erring Fairbank T 106 No 2 patent spring 20 ue ; ; case 3 : ke Qu es _. Trilby S$ Tar, 2 18 i. Fe gr z 08 No. 1%, a ae Oo sh 2 z Cob, 3 PBs -- 13 00 ees, half bbis. _- i. ee io te 4 00 reaper No. brush hold 2 a da us P \ x. 1 004 Milkers vo 9g, Willie akes free a. pet Oe |. Mop He 1 aed yin Orleans — rattler Nes CA ae . " - ae he . bo Williams Barber eo 06 ug a ct ah Heads 2 oe noi en K glue Ribt e, per ie . MM. ie ae 0 : nen Der a —_ 3 0y Chotee yen K - hive “Ribbon per doe . f :* halt a 1 05 Proctor a a doz. 48 10 qt. Gal Pails eads 3 Ov te ee ee 5 : ae al ; a ar 12 at. . vanized hee jp be ek a fore 4 ’ som aga 1 Ivo x lots ible. id at. Galvani: --- 2 36 cee: be extra 35 Babbitt’s — a oe cae i 50 Ivory, Bg 6 = 12 “at Gaanaed 2 60 Dove, 36, 2 s in Cans. FRESH Z. ------ 2 76 Cut. pails ented 20 00 Ivory, 50, 10 on 6 60 GOLDEN: CAYSTA tv at Faring Gal a Dove, 24) 22: Wh Lu 6 , B MEATS ee (anaes 1 40 Ivory Soa ce 10 85 Pe en 12 B09 ti Dairy TS pove. 36, 2° Eo i ae 60 — Stéers yg ‘oo ioe 95 Ivory Soap gion 100s : . 6. 10 nick Golden S ‘Tin Dairy ---- = ee . Zo 2 For . z i ie a Dove, ae b. Black 4 zu — Steers en ee __@18 % bbl., 100 esring 27 Iks., 508 4 “ 12, 5 - cans yrup Mous Traps - 5 00 Dove. aa “jek - rss Steers & Ht. 14@15% T Ma be 2G CLEAN 94, 21 », cans a ae rea. wood, 4 metto, 24 : Sg 1 4 45 . Steers & Ht. 124014 ae 100 aga gle F 50 SERS. 24 Liz 7 cans ~ oo oe M ju wood, 6 a — _ oh : 4 a : : eg : . ' + . ise & MOUSE, 1, & hole c NUTS Me Ib. 4 "0 a ap ows. 0@12% re. Hi count fat 16 50 c coe pe gree weak holes. - wa 63 . “i saa ea Med hite Fish _ 5 75 ) 4 a oe | a 18 ee joi Goo soon 12% ied. Sane e Fish > 15 6. 10 age White S certean” Gant sees. 00 B . s, Ter 1 um coe HOE y. 100 1 19. 5 b. cans yru se, spr --- ke ace rregona - i) Medium == -—-—--—-—- a 2 in 1P eS ment 13 00 24, og cans as = 70 a ne 3 oo ee 15 Good Veal 07% Di Z. PRs doz. ee K 24, a Ib. cans ------ 3 90 Large Gé Tubs : . Peanuts, oe ae _ 20 ee apelin a az. 4 . aM IO. cae = 2 73 Atedium, Galvani Peanuts Virani Fa 1, TOD oon na a ee ea ae Penick Maple-Lik aia iaeoaet = 1 50 "ea s s v Faw ee oa 2 ee 2 00 6, -Lik alvanize¢ ~ 5 io Sg apne f eas por ee re reco ee 1 35 ee a cans e Syrup Bann “Washboards 6 ur saat ; Jumbo, oe 3 i Blackine E POLISH. 90 24 a eine 445 & i Globe s Pecans star ee 15 cupecanage ee ae 22 Discs othe LA doz. os 24, 112 - bape oe 4 65 Glass, a aa 5 75 alnut! umbo —- a 3 een 19 ack Si siquid, -- 1 36 me 1D. Cans ------ 3 Double single -— one 2 ae ts, California -— 24 Good Mutton. oo ae 15 Enamaline Sepia on : 40 & 20 Unkle Ned. ae ni , vecrsns - en $ 50 eee i aa 28 St : a te aa 4 ri 12 ae lb. ‘cans : Northern Que! i 8 50 Eanes. 10- oe : ee oe 12 - 4 Liquid _ a = 24 oe a a OD Universal Queen eel No. 1b nn . SI biaion dquid. Ce 1 24, 2% Ib. ct -------- 315 ata, 4 ---= 23 ee 0 ncatecigye ~~ S 1 40 24, 1% a a ¥ wi ee monds Bhotiag ear ork. res Sone © at a a = 383 14 in Se nl natin avy hogs —--—- i By . aie 38 * ee “J ehh Oe 5 4 =i Ma Be : Oe ge <+>—___. Silvering Solution. Chloride silver, 3 dr.; cream tartar, 20 dr.: table salt, 15 dr. Mix. Moisten a portion with water and apply with a sponge then rub with precipitated chalk on cotton, and wash with water and polish with chamois. ———_»2-->__ November Doxology. For all the lovely things of life, _ For bird and blossom, sun and snow, For hope and work, and friend and flag, doy pe God from whom all hlessings ow.” eae MICHIGAN TRADESMAN Charles E. Wilde Forty Years With One Company OME of the friends of Charles E. Wilde inveigled him into the Peninsular Club one night last week and gave him a dinner in com- memoration of his rounding out forty consecutive years with the Michigan Bell Telephone Co. The affair was a very happy one and the guest of honor was the recipient of many gifts expressive of the esteem of the donors. . Charley Wilde—he will be Charley to his friends, no matter how long he lives or how exalted he may be in official position—needs no $10 dinners, solid gold watches or 18 carat diamonds to convince those who know him that he has lived wisely and well. It is no credit to him to call him a gentleman, because he does not know how to be anything else, He has pursued the even tenor of his way all these forty years, making friends wherever he goes and never relinquishing a friend under any circumstances. For many years the management of the Michigan Bell Telephone Co. was in the hands of crooks and criminals. The company is now managed by high grade business men who fully realize the shortcomings of their predecessors and are, apparently, bending every energy to place the organization on a high plane. They aim to give satisfactory service to their patrons andy generous dividends to their stockholders. During the time the com- pany was dominated by men of small caliber, Charley Wilde stood as a bufter between the wreckers at the head of his organization and the people he aimed to serve well and faithfully. He proceeded on the Marshall Field theory that the “customer is always right” and always undertook to satisfy every patron of his company. He did this at much personal discomfort much of the time and has grown gray in the service of the company he has served with such singular fidelity and oneness of purpose. One reason why Mr. Wilde has managed to survive the stormy period of his career and still keep sweet and wholesome is because he found relaxation in the Great Outdoors—the woods, the running brooks, the songs of birds and the open fields. No one enjoys Nature more than he does. Few men indulge their love for the beautiful in Nature more than Charley Wilde. When the sleet and storm of winter preclude his trips to the country, the perusal of good books affords him the mental relaxation which prepares him for the fierce business ordeal of the following day. Few men have done more solid reading than Mr. Wilde and fewer still have managed to retain so much of the solid meat of fact and truth. With a record of accomplishment extending back forty years behind him, with an assured position among men who appreciate the sterling character of their associate, with loving friends at every turn of the road, with happy domestic relations and the assurance that he is an important factor in the growth and development of the com- munity and the State, Charley Wilde has every reason to regard his: past with satisfaction and his future with complacency. | Business Wants Department Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion, If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. SIINESS OPPORTUNITY— vill sell, bargain, well-established men’s clothing, hat and furnishing business, town 6000 Northern part of state. Might take some Detroit real estate as part payment. Ad- dress No. 755, c/o Michigan Tradesman. 755 GENERAL STORE — AN ESTATE MATTER TO BE CLOSED AT ONCE— Long-established, successful general store, fifty miles from Grand Rapids, lo- cated in prosperous farming country, few miles to good market, creamery few doors from store. Railroad a block away. Splendid home next door for owner. Trustee will sell to first reasonable bid- der. Inventorys about $20,000. Call at once. H. L. Boggs, Trustee, 450 House- man Bldg., Grand Rapids, Michigan. 756 FOR SALE—Store building on main street, Muskegon Heights. Now used as meat market and grocery store. Stock and fixtures to be sold at inventory. 1923 business $36,000. Price $7,500. Terms. Porter & Wyman, Muskegon, Mich. 757 For Sale—Grocery store in good live town. Well established business. Will sell stock and fixtures. Building can be leased. Selling reason, ill health. Ad- dress No. 758, c/o Michigan Tradesman. 758 GROCERY STORE FOR SALE—If sold before December 10, $38,500 takes stock, fixtures and equity in building, totalling $4,500. Or will sell stock and fixtures and rent building. Reason, illness in family. J. E. Ballard, Niles, Mich. 759 Signs Made To Order Send descrip- tion for prices. Drake’s American Sign Works, Reed City, Mich. 736 FOR SALE—Remarkable opportunity to purchase a long-established profitable and going business. Dry goods, ready-to- wear, shoes, clothing and furnishings, doing a volume of $200,000 annually. 100 per cent location. Store 40x150. Good Michigan town of 13,000, reasonable rent. Ill health only reason for selling. In- ventory between $40,000 and $50,000. Ad- dress No. 753, c/o Michigan Tradesman. « - eae Pay spot cash for clothing and furnish- ing goods. stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur naishings, bazaar novelties, furniture. ect LOUIS LEVINSOHN, Saginaw, Mich. Signs of the Times Are Electric Signs Progressive merchants and man- ufacturers now realize the value of Electric Advertising. We furnish you with sketches, prices and operating cost for the asking. THE POWER CO. Bell M 797 Citizens 4261 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. so ape ys 32 Items From the Cloverland of Mich- igan. Sault Ste. Marie, Nov. 18—Now that the deer season is on, the talk in these Northern parts is deer, deer, deer. It is estimated that there are in the neighborhood of 1,000 hunters on Drummond Island alone with a cor- responding representation in the smaller places within fifty miles around the Soo, E. Lardee, of Grand Rapids, was the first lucky man to bring in a big buck weighing 206 pounds the first day. This being his first deer it naturally made him swell up telling the old timers how easy it was to do the trick. His only re- gret was that his allotted two weeks in the Northern woods was cut down to one day, but he will know better next time, as he has since learned that most of the hunters spend the season hunting and have one ready for the last few days (maybe). Richard Bonninghousen, the well- known insurance agent of Detroit, has been one of the scientific hunters look- ing over the field, so that he may be farily sure of getting his buck before the season closes. I. J. Walters, of the Canadian Soo, knows what it is to be lost in the woods. Starting out from Northfield, about twenty-four miles from the Canadian Soo, on Monday morning, Walters began his hunt. There was some snow on the ground. He saw deer tracks and started to follow them. As he went along rain commenced to blur his tracks behind. Soon the snow melted away and Walter found him- self lost, despite the fact that he had a compass. He had a small lunch with him, which he ate at noon, be- fore he became lost. As night came on Monday, he wandered aimlessly through the brush and rocky hills in the Algoma Central Railroad district. Two matches which he had in his pockets were useless, the rain having soaked through his clothes, destroying them. The cold damp ground and rain numbed his toes and then his feet, forcing him to crawl over the rough rocks and brambles. He con- tinued moving along for two days and two nights in this manner. Ferns and wood bark were his food. One night he saw wolves within 200 yards from him. He was weak and unable to shoot at them. As he dragged his weary body exhausted and_ bruised Southward, a cottage on Island Lake loomed up Wednesday morning before him. He made his way to it and there received food and first aid treatment from Mrs. Calvert. He was returned to the Soo Wednesday night. Two airplanes were ordered by the Soo Star to start on the search just be- fore the news of his being found was received. C. D. Ingalls has opened a grocery and meat market at Strongs. He start- ed just in time to be there for the hunting season and is already doing a thriving business. After doing a successful furniture business here, the Raymond Furniture Co. has decided to close out the stock and discontinue business. Fred Ray- mond, founder of the business, died a few years ago and the business has been carried on by Mrs. Raymond, who will retire after the stock is all sold. This store will be sadly missed here, as it was one of our enterprisng houses and always did a good busi- ness. Florists say that the old fashioned flowers are returning, but, of course, this doesn’t include wall flowers. Barney Chudacoff, of Manistique, has rented the vacant store in the Gardner block, formerly occupied by the Lion store, and is stocking up with a full line of groceries and men’s fur- nishing goods. Mr. Chudacoff needs no introduction to the public, as he was in the grocery business several years ago. Conversation is a great thing. If it were not for talking so much more people would have time to think. Jean Thibert, the well-known mer- MICHIGAN TRADESMAN chant of Bai De Wassi, was a Soo caller last week, taking back a boat load of winter supplies. Traffic through the St. Mary’s ship canal will be closed Dec. 14. Little traffic is passing through the locks at present, since the Pittsburg Steam fleet finished. Wheat is now the main cargo. Charles Johnson, of Cedarville, is in the hospital suffering from a gun shot wound in the right hip. He was shot by John Andrews, who mistook John- con for a deer as he was dressed ip gray and had a canvas bag on his back. Andrews shot twice before he hit Johnson. After he found his mis- take he asked Johnson why he did not cry out after the first shot. He answered that the reason he did not cry was that he did not get hit until the second shot. The Evening News has moved into its new building, after being in the old quarters for the past twenty-five years. The move was made without missing a single issue. The new quar- ters are among the finest of the kind in the State. A large black bear weighing 259 pounds was shot by Mrs. C. R. Ladd, wife of Clark Ladd, lumberman at Bay Mills. Mr. and Mrs. Ladd were hunting about seven miles from Em- erson in a dense forest. Mrs. Ladd was walking about three rods back of her husband, when the bear came crashing through the woods _be- hind her. She turned around and fired at the animal, hitting the bear in the neck and it fell over. It was stunned for a moment and then rose to its feet and charged at Mrs, Ladd. _Mr. Ladd fired at the bear with his rifle, killing it. Mr. Ladd says that Mrs. Ladd could have killed the bear alone had she shot at it again. While this was the largest bear that the Ladd family ever killed, it is not the first, as they have killed a number of bears during the past few years. : William G. Tapert. + 2s Gingham Price War Over. The refusal of one of the principal leading distributors of Southern ging- hams to reduce its Spring prices to meet the competition of revisions in certain Eastern goods, together with the withdrawal from sale of the goods of the other leading factor in the Southern gingham field, is taken in the trade as an indication that the skir- mishes which threatened to bring on a price-cutting war have ended. Fu- November 19, 1924 ture business will be taken by the lat- ter concern subject only to mill ac- ceptance and at prices a cent a yard higher on one well-known brand and half a cent a yard higher on another. New developments were lacking yes- terday in the Eastern gingham field, but, in view of the amount of busi- ness that has been taken in certain quarters, withdrawals of goods now available at low prices are expected al- most daily. —_+ 22 ____ Wall Paper Cleaner. Mix together one pound each of rye flour and white flour dough, which is partially cooked and the crust removed. To this, one ounce of com- mon salt and one-half ounce of pow- dered naphthalin are added, and final- ly one ounce of corn meal and one- eighth ounce of venetian red or burnt into a umber. This composition is formed into a mass of the proper size, to be grasped by the hand, and in use it should be drawn in one direction over the surface to be cleaned: a Delion user. King of Them All = - 2 DELION HEAVY DUTY chance of having to change Tires by the roadside these cold wintry days. Put on Delions and eliminate tire trouble. Once a Delion user, always CORD TIRES Carrry a Double Guarantee-- The Manufacturers and Our Own For 10,000 MILES Most users get upwards of 15,000 miles. Play safe. Do not take any TIRE SIZES 30x34 30x3148.8. 32x34 31x4 32x4 33x4 34x4 32x4% 33x44 34x44 35x44 36x41/, ata, } 33x5 ) 34x5 35x5 37x5 36x6 WURZBURG’S FIFTH FLOOR Heavy Duty Heavy Duty CORDS CORD TUBES $10 95 $1.75 $12.95 $1.75 $17.95 $2.25 $19.95 $2.75 $20.95 $3.29 $21.95 $3.50 $22.95 $3 60 $24.95 $3.75 $25.95 $3.85 $27.95 $3.95 $28.95 $4.05 $29.95 $4.15 $33.95 $4.40 $35.95 $4.50 $36.95 $4.75 $37.95 $5.00 $53.95 $5.95 Wurzburgs Foe ARAN EAL AEST PERE NE BOE TN IE ERD ID: =