x ee ae a OP am ad ee r Y & @ e __eetticeint ye. \ M 2 WEZISNES. a y B) SS A SS Za We ECO eCe NS ‘ OER EOLIT, SS AE; oF A NN , ie ao (CR ee SW : NT a 5 CSPUBLISHED WEEKLY TESS é > ue LE Sj F e yy \, }} = SST Forty-second Year The world has seen the glory Of a mighty nation’s b‘rth; And its tongue has told the story Of the courage and the worth, Of the enterprise and genius, Of the greatest land on earth— And still we're marching on! We achieved our independence In the troublous days of yore; We established human liberty On this our native shore; And, by the grace of God, we ll prize And keep it evermore— And still go marching on! We have battled for the helpless— For the Gentile and the Jew; We have kept the gateway open ’Twixt the Old World and the New; And we've stamped our righteous edicts On the old Red-White-and-Blue— And still we're marching on! GRAND RAPIDS, WEDNESDAY, DECEMBER 24, 1924 Hymn of Americanism mG) We have kept our watchfires burning, That a waiting world might see; We have said to other peoples: “It is yours to do and be!” By our precepts and example, We have sought to make them free— And still we're marching on! With the blood of martyred heroes, We have dyed our banner bright; With the milk of human kindness, We have striped it clean and white; With the blue of our fidelity, We've marked it for the right— And still we're marching on! Now we say to other nations: ‘We are with you in the fray; When you strive for peace and justice— We will never say you nay; But we'll keep our nationality Forever and a day— And still go marching on!" James Ball Naylor. Public Reference Library, Library St ./ 'Nenibdd 2953 KLAN be ousands Using STANOLAX Ly 2 NET CONTENTS) 16 FLUID OUNCES 2 REG. U.S PAT.OFF. (HEAVY) | FOR = << ANN Const Mi feof. a } | STANOLAX (Heav remedy for the relief tion. Its action is puri wal. 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Stanolax (Heavy) is a colorless, odorless, tasteless mineral oil which, by mechanical means, relieves constipation by eliminating the cause. It has no medicinal properties but simply softens the hard dry masses of waste matter and lubricates the linings of the intestines so that this waste matter is easily passed. Unlike purgatives and cathartics, it does not excite or artificially stimulate the bowels to vio- lent action, then leave them exhausted, as an after effect, nor is it habit forming. On the contrary, Stanolax (Heavy) soothes the linings of the intestines, lightens the work they must do and gives them a chance to recuperate. As a result, they again start functioning normally and the use of the oil may be reduced and soon discontinued. Those who are troubled with constipation will find Stanolax (Heavy), produced only by the Standard Oil Company (Indiana), not only gives relief, but in many instances effects a permanent cure. It is for sale by druggists everywhere. STANOLAX jor c (HEAVY) | onstipation U 4 } ‘vs - » i % a Ne? > » a r + ¥ s 4 7 an ¥ j « a ~ 4 A oN is PN eye Ys Or) “a S O Forty-second Year GRAND RAPIDS, WEDNESDAY, DECEMBER 24, 1924 Number 2153 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete In itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. — Sample copies 10 cents each. _ Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. PEOPLE PAY THE PENALTY. A fortnight ago reference was made in these columns to service as the cause for the spread in prices between producers and consumers. This ap- plies to all kinds of commodities, in- cluding the wide range of manufactur- ed ones. A correspondent, having in mind only the food products produced by farmers, thinks he has discovered state of This he would accomplish by a remedy for the existing things. passing “a law providing that cubic space in all varieties of food storage plants be limited in contents to con- form with the law of supply and de- mand—that is, not allowed in excess of what the public can absorb within a reasonable period of time.” It is not stated whether this should be a Federal statute or one enacted by the states. Nor does the hopelessness of such a measure seem apparent to the correspondent, or the manner in which it would still further restrict the farm- ers’ market, if it could be made. con- stitutional or enforceable. The only reason for calling attention to the sug- gestion is to emphasize the futility of trying to cure by legislation something resulting largely from the sybaritic habits of the great bulk of the popu- lation. So long as people will insist on being served in a way to suit their convenience they will have to pay for it. And, it may be incidentally re- marked, sometimes it pays them better to expend more money than to con- sume time which is more valuable to them. ’ \ ” ~ a fe eg Bowe Qe tom he . ‘ a « es ee | ae tne pS = t Ni WA ? x y 4 \ a a » + December 24, 1924 MICHIGAN TRADESMAN would be a blessing rather than other- wise. The September-October, 1924, edition of Municipal Facts, a magazine published by the city and county of Denver, Co.0- rado, says as follows: “An 18 per cent. decrease in attendance at the Overland yark motor camp during the season of 1924 followed the imposition of a regis- tration fee for cars stopping there. ‘The total number of people us.ng the park, exclusive of hikers and motor eycle vis- itors, was 49,034, as compared to 59,970 people during 1923. The number of cars d opped from 17,3858 in 1923 to 15,465 in 1924. The charge Was placel on the camp by city officials in conformity with a general movement in Western auto- mobile camps, the new system being practically universal now. In Denver the fee is 50 cents -per car per night, $2.50 per car by the week. Th.s resu ted in a total income of $20,904.92. The total cost of operation the camp was $20,829.51. It will be seen, therefore, that the 50 cents per car paid the actual operating expense of the camp, but, in addition to that, the civie authorities ‘spent $5,670.49 in capital improvements. While the number at- tending showed a carge decrease last summer, officials in charge of the camp were greatly pleased with the class of the tourists of 1924, as many of the cheaper class and those who caused the most trouble had been eliminated.” My suggestion is that free camps be entirely done away with; that a universal charge of $1 per night per car be made. This will bring sufficient income to take care of operating expenses and provide a sinking fund for improvements which will be found necessary from time to time. Do Not Demon Invite the Fire Christmas. Readers of Dickens’ “Christmas Carol,” recalling what an abandoned kill-joy was old Screoge, will not, we hope, accuse us of filching a leaf from his book if we remind the people of Michigan that the approaching Yule- tide season can sadden as well as glad- den the heart. Which it shall do isa decision that rests with everyone to make for himself; for the convers on of Christmas from an occasion of joy to one of sorrow is most often brought about by fire, and fire of a kind that is traceable chiefly to that great American nemesis, Carelessness. Unfortunately, Christmas in nearly every locality is net the season of un- mixed cheer it night be for the coun- wry’s fire chiefs. G1im experience has taught them to expect increased alarms, augmented property losses and, worst of all, injuries and fatalities, simply because some people will not be persuaded to practice ordinary caution. In preparing for Santa’s vis t these careless folk set up trees un- stably, instead of providing solid bases to prevent their toppling; they trim them with lighted candles, when there are available the safer (if proper'y in- stalled) and far prett er electr'c light sets; they employ cotton and burnable tinsel instead of metal cu'tings for “snow and ice” effects; they p’ace candles in windows where communica- tion of the flames to highly inflam- mable draperies is absurdly easy, when, if they wish to preserve the old cus- tom, they might do so safely by sub- st'tuting electric candles operated by small dry-batteries; they are unthink- ing in their use of matches and smok- ing material when close to trees and other decorations; they allow trees to remain in the house for days after Christmas until they grow dry as tinder; they permit Santa to bring cheap electric toys and playth'ngs which require gas and gasolene for their operation; they—but the list is long, and two eyes, plus two minutes’ thought, will serve to point out the rest of the Yuletide hazards, nearly every one of them strictly preventable. Nor are the hazards of Christmas confined solely to the home. Care is needed also to safeguard church and community celebrations. Santa’s cos- tume, for instance, can and _cer- tainly ought to be made at least par- tially fireprocf, from cap to boots. A solution of common waterglass (pro- curable at any drug store) will make it so. Similarly protected, too, should be the clothing of children taking part in Christmas festivals. From a certain house in Morr’stown, New Jersey—to mention but one case—there tripped gaily forth a year or two ago a little boy bound for a Christmas party. His mother had dressed him in a flimsy, cotton-trimmed suit, and .she was doubtless proud of his appearance. During the celebration the child ap- preached too close to the glittering, candle-hung tree, his costume caught fire, the flames instantly enveloped him from head to foot and within an hour he died in a local hospital. Had his costume been flame-proofed, or, infinitely better, had elec’ric lights been substituted for the dangerous candles, his lfe would have been spared. So let us have the fullest, the hap- pest cf Christmas days. But to our observance let us invi'e Santa Claus, bringer of cheer; not the Fire Demon, bearer of sorrow. 27> oo Lucky Wedding Signs. Which is the luckiest day on which to get married? In France, the first Friday in the month is considered the luckiest day on which to celebrate the great event, but in other countries Friday is re- garded as a most unlucky day. In Scotland superstition concerning weddings runs not so much to the day as to the various little deeds which augur well or ill for the married couple. A Scottish bride may look for hap- piness if she is carried across the threshold of her new home, after an oatcake been broken her has over head. But woe betide her if the oat- cake should be broken by mistake—or foul design!—over some one else’s head. In the Highlands it is considered un- lucky for a dog to pass between the bridal couple on their way to the church. The bride should be driven by gray horses, and her bridegroom should wear no buckle or fastening on his left shoe. Formerly there was a custom of shoe-throwing which was supposed to foretell who would be the next couple to celebrate their wedding day. After the departure of a bride and_bride- groom the single men and girls formed into groups, and when the shoe was thrown from one group it was the first member of the opposing group to catch it who was destined to be the next victim of Cupid’s toils. ————_.- > It is a fine thing to hear a young man say: “My father was the best man I ever saw and the best friend I ever had.” Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce If You want a Happy New Year All the Year Round If you want to lead a peace-on- earth life in your store and have a good-will-to-men reputation in your community— If you want to satisfy your trade, and your bank, and your conscience, and yourself—stock up on Quaker Coffee, Canned Goods, Spices, etc. Peace? —except for more. complete satisfaction. Good Will? Quick shipping facilities, adequate stocks, understanding of your needs, and an up and alive desire to get and to hold your trade have put these brands in the forefront of the grocery trade of Michigan. We would be ungrateful indeed if we did not publicly acknowledge our sincere appreciation for the cordial support of our good customers and friends during the past year. Here’s wishing that you have had as gratifying an experience with your trade as we have had with ours and that the New Year’s day will see you very happy indeed and full of con- fidence in the future. \WoRDEN GROCER COMPANY Wholesalers for Fifty-six Years. The Prompt Shippers No kicks, no comebacks It is the one line of goods which gives your customers Satisfaction means you will have the good will of the town and the country all around all the time. wr wn ° ee ——— FTHE BUSINESS WO i ; t i ma Thy y IND 4 §-, ( | Allg ti { t “ Antti Qs bY ® * A i UC E Av NUTTY CT 58 ite == | aS! so 4 >——_ nS Movements of Merchants. Detroit—The Newton Furniture Co. opened at 9124 Twelfth street recently. Detroit—S. W. Sloan has opened Sloan’s hardware at 12123 Dexter boulevard. Detroit—Rose Shingel succeeds Al- bert Bandeman, confectioner at 8132 Gratiot avenue. Detroit— Herbert O’ Neill has bought the grocery stock of James Anthony, 4446 Joy avenue. Detroit — Meyer bought the confectionery stock at 4771 Robinson has Grandy avenue. Detroit—H. R. Templeton succeeds William H. Hansen, meat dealer at 5300 Holcomb avenue. Detroit—R. Galbreath is the owner of Fred Neifert’s confectionery store, 2869 Baker street. Muskegon—The Bennett Co., has changed its name to the Ben- nett Pumps Corporation. Zeeland—The Creamery Co., R. F. D. 1, has increased its cap- ital stock from $2,000 to $5,000. Detroit—Earl J. Fetterly’s tionery, 4092 Fort street, West, has been sold to Emily A. Davidson. Detroit—Mrs. Sarah Goldman will soon open a grocery store in the new building at 8946 Linwood avenue. Detroit—Michael Schneider is suc- ceeded by Isidore Oppenheim in the meat market at 4632 Third avenue. Detroit—Eugene Bickes has bought out Peter Panes, proprietor of the Central Floral Co., 1331 Broadway. Pontiac—The New Era Corporation has changed its name to the Faehnle Bakeries, Incorporated. Detroit—fhe Malcomson Coal Co., 6565 Mack avenue, has incveased its capital stock from $150,090 to $500,000. Detroit—-The Whitney Pharmacy will open for business at Linwood and Whitney avenues within a few weeks. Kalamazoo—The Bermingham & Prosser Co., 508 East Frank street, wholesale paper, has increased its cap- ital stock from $500,000 to $1,300,000. White Cloud—The White Cloud Packing Co. has been organized to contract acreage, buy pickles and pack them. Lansing—Page & South Washington avenue, has chang- the Max Harryman new Injector 3orculo confec- Bakeries Harryman, 118 ed its name to Shoe Co. Detroit—Sallan, Inc., 1200 Wood- ward avenue, jewelery, etc., has in- creased its capital stock from $50,000 to $100,000. Detroit—The Dexter Grocery & Meat and Fruit Market, 11723 Dexter boulevard, opened recently. Sam Sike is the owner. Detroit—The F. L. Lowrie Lumber & Finish Co., Dix & M. C..R. R., has increased its capital stock from $350,- 000 to $500,000. Detroit—Lee C. Johnson has trans- ferred title to his confectionery stock at 3015 Canfield Hast, to Marie A. Johnson. Detroit—The Strand Lumber & Wocdwork Co., 8433 Epworth boule- vard, has increased its capital stock from $75,000 to $400,000. Detroit—F. V. the stock and fixtures of the grocery and confectionery at 839 Distel avenue from Florence M. Glover. 3attle Creek—Manuel A. jeweler at 12 East Main street has filed a bankruptcy petition, with liabil- ities of $8,891.84 and assets of $5,358.85. Detroit—An involuntary petition in bankruptcy has been filed against the Kerr-Modeland Co., wholesale milli- nery. The claims ¢f three creditors total $2,602.72. Detroit—An involuntary petition in avenue, Labley has bought Maurer, bankruptcy has been filed against A. Burdick & Son, leather and findings jobbers at 1385 Gratiot avenue. The claims total $1,333.82. Detroit—The Turton Oil Co., 726 Gladstone street, has been incorpor- ated with an authorized capital stock cf $10,060, all of which has been sub- scribed and paid in in cash. Detroit—The Wolverine Mercantile Co, 973 Gratiot avenue, has been in- covporated with an authorized capital stock cf $9,090, all of which has been subscribed and paid in in property. Detroit—The Radio Distributing Co., 4823 Woodward avenue, has been inecrporated with an authorized capital stock of $25,000, all of which has been subscribed and paid in in property. Detroit—The Wallich Ice Machine Co., 806 Penobscot building, has been incorporated with an authorized cap- ital stock of $10,000, all of which has been subscribed and paid in in cash. Detroit—The Good Drug Stores, 2642 East Grand boulevard, has been incorporated with «n authorized cap- ital stock of $50,000, $1,000 of which has been subscribed and paid in ‘in cash. Marion—B. F. Hartford, the proprietor of the A. H. Corwin gen- eral store, has improved the property by taking down the blinds, re-arrang- ing the stock, etc. Detroit—Mac’s Coal Co., 5970 West Warren, has been incorporated with an authorized capital stock of $25,000, of which amount $5.000 has been sub- scribed and paid in, $2,500 in cash and $2,500 in property. Detroit—The Richards-Oakland Co., 440 Burroughs street, has been incor- porated to deal in autos, parts, acces- sories and supplies, with an authorized capital stock of $60,000, $3,000 of new MICHIGAN TRADESMAN which has been subscribed and paid in in cash. Ann Arbor—Henry E. Vogel, aged 50, who last year sold his meat market to Robert Seeger and entered the em- ploy of Swift & Co., died Dec. 15, fol- lowing an attack of pneumonia from which he was believed to be making good recovery. Albion—Mortimer H. Talmadge, 82 years old and Albion's oldest business man, has sold his interest in the Tal- madge & Bauer meat market to Earl Bearmen and Oscar Tessmer and the business will be continued under the style of Bauer & Co. Saginaw—The Super Motor Sales Co., 308 North Hamilton street, has been incorporated to deal in autos, accessories, parts and supplies, with an authorized capital stock of $20,000, £10,000 of which has been subscribed and paid in in cash. Zeeland—The Utility has been incorporated to sell poultry Corporation incubators, brooders, etc., with an au- thorized capital stock of $100,000 of which amount $60,460 has been sub- scribed, $2,970 paid in in $57,490 in property. cash and Iron Mountain—The Service & Supply Co., 107 East A street, whole- sale and retail fuel, lumber and build- incorporated with an authorized capital stock of ©100,000, $75,000 of which has been subscribed and paid in in cash. ing supplies, has been Detroit—The Matz Construction Co. has merged its business into a stock company under the style of the Matz Building Products Corporation, 17260 Cable street, with an authorized cap- ital stock of $100,000, of which amount 58,070 has been subscribed and $8,735 paid in in cash. Detroit—The Alma Storage Battery Co., 1055 First street, has been incor- porated to manufacture and deal in batteries, radio equipment, auto acces- *sories, ete., with en authorized capital stock of $15,000, all of which has been subscribed, $3,000 paid in in cash and $5,000 in property. Nashville—Van W. Pendill has sold his undertaking business to Hess & Son, who conduct undertaking parlors at Vermontville. C. T. Hess will con- tinue in charge of the Vermontville business ard his son, D. D. Hess will -omeve to Nashville and assume the monagement of the business here. Hastings—The Service Oil Co., 227 State street, has been incorporated to conduct a wholesale and retai] business in gasoline, kerosene, lubricating and fuel oils, auto accessories, ete, with an authorized capital stock of $10,099, of which amount $8,009 has been sub- scribed and $2,000 paid in in cash, Cadillac—The Charles R. Co., of Hot Springs, Ark., which re- cently purchased considerable land fronting on Lake Mitchell, will build an $80,000 resort hotel there for use rext summer it is reported. The hotel is to be modern in every particular and equipped with the best in modern Brown conveniences. Manufacturing Matters. Detroit—The Bryant Pattern & M2nufacturing Co., 702 St. Antoine * December 24, 1924 street, has increased its capital stock from $2,000 to $75,000. Bay City—The Hogle Knitting Co. has merged its business into a stock company under the same style with an authorized capital stock of $5,000, $1,500 of which has been subscribed and paid in in cash. Coldwater—The Electric Utensil Manufacturing Co. has been incorpor- ated with an authorized capital stock of $25,000, of which amount $7,400 has been subscribed, $2,300 paid in in cash and $1,500 in property. Detroit—The Davis Detroit Pant Manufacturing Co., Inc., 1036 Beau- hien street, has been incorporated to manufacture and sell at wholesale and retail, men’s and boys’ clothing, with an authorized capital stock of $50,000, all of which has been subscribed, $16, 500 paid in in cash and $6,000 in prop erty. —___2+<+>—___- A fortune awaits the man who ca *dispel a fog, as well as the scientist who can harness sea power or produce rain. The clammy blanket that has invested the shores and cities of Eng land in the last few days has meant enormous commercial losses, aside from the fact that it has helped bur- glars in their nefarious business by veiling them from the eyes of watch- men and police. It is estimated that in three days London lost $5,000,000. To the modern metropolis such a visitation may be more costly than a snowfall, whose removal depends on mobilizing the energy of many hands. A complication new to our progressive century is the paralysis of the air traffic between England and the Con- tinent, as well as the detention of sea craft in quest of safe harborage. Doubt- less in days to come powerful light- houses will supply the necessary guid- ance before a way is found to clear the atmosphere of its burden of ex- cessive moisture and of soot, which turns London at times into the City of Dreadful Night. +2. Pensions! Uncle Sam stands by the war heroes still with a generosity that shows no signs of weariness. The Pension Commissioner reports 525,539 on the rolls, who received $229,994,777 during the fiscal year of 1924. There are 146,815 surviving veterans of the Civil War and 253,136 widows. The Spanish War veterans number 85,038 and widows 16,104. The war with Mexico ended more than seventy-five years ago, but thirty-one soldiers of that war drew pensions last year; and there are thirty-three pensioned widows of soldiers of the War of 1812. During the year 115,825 new claims were filed, an almost equal number was disposed of, and on June 30 last there were 51,403 cases pending. Since 1870 pension payments have amounted to $6,836,351,398. The pension cost of the Civil War to date has been $6,427,- 106,586, and that of the Spanish War $126,673,359. All told, 6,502,261 pen- sion certificates have been issued, of which 1,142,789 went to widows. ——_—__>--.____ When tempted to neglect your busi- ness for something that is more fun, just remember that the more you neglect it the worse it will get and the less fun you will have, December 24; 1924 MICHIGAN TRADESMAN 5 Essential Features of the Grocery the open market, since they will need of others that they find it hard to fill Review of the Produce Market. Staples. all of their merchandise later on. What —carload orders for straight grades. As Apples—Alexander, Maiden Blush Sugar—Local jobbers hold cane enquiry exists is for foods at prices the heavy consuming months are and Baldwins command $2.25 per bu.; granulated at 8c and beet granulated which are impossible to realize. Some ahead, peaches rule firm and show an Spys command $3. at 7.30c. brokers have noted a broader enquiry advancing tendency. The apricot Bagas—Canadian, $1.75 per 100 Ibs. Tea—Very little activity is reported for all staples for interior dealers. shortage is even more pronounced. Bananas—9@9c per Ib. locally. In fact, actual business ij; Canners are not often open to business Packers have sold out and jobbing Beans— Michigan jobbers are quot- limited to rather small and insignifi- cant parcels. There has been the same firmness in prices, however, which has characterized the market during the past few weeks and nothing is expect- ed to break this firmness in the near future. The final London and primary market sales which took place early last week found the markets recover- ing from the recent slight slump and again in a firm position. It is pre- dicted in most quarters that the re- opening will be materially stronger and that the recent advance in all mar- kets will be resumed. Coffee — The stronger conditions which have developed in the Brazilian markets have brought recoveries aver- aging about 14@1%c in coffee futures Fluctuations have been less violent than those which were the rule in the recent past, but the market as a whole has been narrower and influenced by orders either way. Roasters as a whole have been buying sparingly and have made a concerted move dur- ing the past week to combat as effec- tively as possible the steady apprecia- values. Various Brazilian cables have emphasized the none too favorable crop prospects, but it is too early yet to ascertain the truth of the crop damage resulting from the douths of October and November. More ac- curate information should be available by January as to the actual amount of damage done and, after all is said and done, this will determine whether or not Brazil will be in a position to continue to dictate prices for coffee. As pointed out by one authority, the steadiness of the primary coffee mar- kets, in spite of tight money in Brazil, is probably due to the fact that most of the coffee at the ports is owned by planters in the interior of the country who as a class must be in a most prosperous condition. The expectation of a further increase in coffee prices is emphasized to some extent through the premium at which forward ship- ments are being held beyond the in- crease in the export duty of about 90c a bag which becomes effective January 1. Canned Fruits—California fruits of all varieties are very firm, directly re- flecting the paucity of offerings in all quarters. There has been no heavy turn-over, as working stocks in the resale market are limited. Peaches and pears are the firmest items, but their strength is felt more or less throughout the _ list. Pineapple is steady. There is a normal jobbing de- mand, but no trading of consequence of a speculative nature. Apples are firmly held but are not active. tion in Canned Vegetables—The entire can- ned food list is affected by the season as there has been a general curtailment in the buying demand throughout the past week, which will continue until toward the middle or end of January. Distributors are not ready to add to their stocks and they are equally averse to disposing of any product on at current quotations and for deferred shipment as they, too, have confidence in the market. strong There was a fair amount of enquiry for Southern last Some carload business was consummated, but most of the bids put up to the packers were declined, as the buyer sought to do better than prevailing minimum quo- tations. Canners think that No. 2s and No. 3s, particularly the former, will advance after the turn of the year. No. 10s are in no surplus and show a healthy undertone. Corn offerings are limited, as holders of resale blocks have temporarily forgotten their own- ership since they expect to carry them for their own outlets or release them tomatoes week. later on when there is a greater price inducement. Peas are not active, but strictly fancy and the popular lines of standards all favor the holder. Extra standards are not wanted in important volume, but no discounts are being made. Fish—Maine sardines are not moving from the factory in any Canned volume. Distributing channels are narrow and important replacements are not being made. Canners, how- ever, are not shading their quotations. The demand for salmon is not spec- tacular, as it is routine and generally for small or moderate parcels on the Coast markets on Alaska fish are firm but are inactive. Chinooks are featureless. Shrimp is scarce in all positions, which makes it easy to prevent price fluctuations. Tuna fish is scarce.in all grades as packers have closely sold up and the lack of exten- sive future buying this season through- out the trade causes more than the usual buying at the source or between jobbers. Lobster and crab meat are not big sellers. spot. dried fruits for replacement throughout the list as well as throughout the trade is not general enough to allow for interest- ing developments and the market will likely drift along until inventories are over. Coast markets on all products are above a parity with the spot, which cuts off extensive buying at the source, and while there is more op- portunity to buy here at better terms than in California, there is not exten- sive speculative interest. In other words, distributors of late have been more intent on liquidating rather than restocking even where the market ap- pears to have passed the turning point and delays may result in paying prem- iums for products which are now neg- lected. Two important crops in vol- ume are before the trade—prunes and raisins—as peaches and apricots are already closely sold up, and there is no disguising their shortage. In en- tering the new year there is only a comparatively small tonnage unsold in peaches and apricots. Old and new crop peaches are down to a surprising- ly small compass. Packers are out of many grades and have so short stocks Dried Fruits—Buying stocks are not extensive. Prunes were quiet all week. There is some busi- ness being put up to California and Oregon packers, but buyers are not ready to meet the Coast basis. Post- ings of packers are optimistic, if not bullish, but distributors are not being influenced at the moment to stock up freely. Raisins are in limited demand on the as there have recently been some cheap lots available here, which has tended to put traders on a hand-to-mouth Coast buying restricted during the spot basis. also has been past week. Molasses—While many regard the blackstrap firm one there are some who are looking break in the market around While production is reported situation as a very for a March. to be larger factors fail to consider the enormous demand for alcohol and also the present strong position of the corn market. The New continues very firm and leading factors Orleans situation are now making deliveries of the new crop. Rice—The Southern markets are all strong and the price trend still is up- ward. There has been good domestic buying for the season, while export late been quent and heavier. As rough rice con- orders of have more fre- tinues high there is little prospect of change in cleaned grades. rice is in very light supply but the de- mand is rather limited. Cotton gro- cers and general merchants sell large Foreign Gloves—Inasmuch as quantities of canvas gloves, tick mit- tens and other hand coverings fashion- ed from cotton fabrics, they will be interested in a decline of 25c per dozen. This is said to be the largest reduction effective on this line of merchandise in six or seven years, representing manufacturers opening prices based on raw cotton 3 to 4 cents per pound un- der to-day’s market. Advances in raw cotton prices have taken effect since these prices were named, indicating at least the possibility that they may be revised upward at any time. Jobbers are accepting orders either for spot or future delivery any time up to Sept. 1, 1925. Prices are not guaranteed for any length of time, being dependent upon any action manufacturers may be forced to take. —_—_»+>2>__—_- The question of house-to-house peddlers and their effect on retail busi- ness is becoming daily a subject of greater concern in mercantile circles. Dry Goods Economist believes that only unified action can check what is termed a growing menace. Merchants are being robbed of both profits and good will by door-step merchants, and hundreds of millions of dollars are be- ing diverted from the cash drawers of legitimate stores by the operations of canvassers, it says. Aside from the loss of business to stores through the work of peddlers, the publication de cries the propaganda carried on by many of them. ing as follows: C Hee Pea... $5.75 town Swede 4... 2 6.00 Dace Red Kidney _._.__. .. 9.50 Lieht Red Kidney _..__.. 8.75 Butter—The price has dropped lc per Ib., due to heavy receipts. Local jobbers hold fresh creamery at 4lc; June packed, 33c; prints, 42c. They pay 24c for packing stock. California Fruits—Emperor grapes packed in sawdust, $3@3.25 per crate, Celery—Commands 40@50c a bunch. Cauliflower—$1.50 per doz. heads. Cranberries—Late Howes are sell- ing at $8@8.50 per /% bbl. Cucumbers—Illinois hot house com- mand $4.50 for fancy and $4.25 for choice. Eggs—The market is still steady. Local jobbers pay 49c for strictly fresh. They resell as follows: Fresh. candied ...._._.- 4. 52¢ ee 40c Candied first 38c > 35¢ Cheeks . 30c Egg Plant—$1.75 per doz. Garlic—35e per string for Italian. Grape Fruit—$3@3.50, according to quality. Green Onions—Charlots, 75c_ per doz. bunches. Honey—25c for strained. comb, 25¢ for Lemons—Quotations are now as fol- lows: S00 Sunkist $7.50 S00 Wed Ball 5 7.00 S60 Red Ba 7.00 Lettuce in good demand on _ the following basis: California Iceberg, per crate ~__-$4.00 Hot house leaf, per bu. ..._____ 1.50 Onions—Spanish, $2.25 for 72s and 50s: Michigan, $2.50 per 100 Ibs. Oranges—Fancy Sunkist Navels are now on the following basis: 257 aud lareer _.. 6 $5.50 200 Ee 5.00 ee 5.00 Red Ball, 50c lower. Potatoes—Country buyers pay 40@ 50c per 100 Ihs., mostly 40@45c. Poultry—Wilson & Company pay as follows, this week: Live Dressed Heavy fowls _.-.._..... 18c 22c Broilers § ____..- 4 18c 22¢ Liem fowls _..-__._..__ 13c l6c Heavy springs _.___._- 20c¢ 24c Coe 2 10c 14c Turkeys _..... 30¢ 35c Picks 18¢ 23c Geese 2 18¢ 22c Radishes—75c per doz. bunches for hot house. Spinach—$1.25 per bu. for home grown, Squash—Hubbard, 3c per Ib. Sweet Potatoes—Delaware Sweets, $3 per hamper. Veal—Local dealers pay as follows: Fancy White Meated _.....__.__- llc Gog ee 09c 60-70 fair .---.--.------2---2299° 07¢ CPAs WR re vases out 6 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. The Federal Trade Commission has issued an order requiring the Reliance Varnish Co., of Louisville, Kentucky, to discontinue unfair methods of com- petition in its business. The respond- ent admits the charges of the com- plaint and agreed with the Commis- sion as to a statement of facts upon which the order is based. B. G. Rob- ertson and B. J. Robertson are named as respondents in the order and are president and vice-president respective- ly of the company. They also act as salesmen visiting the trade and solicit- ing and securing orders for varnish and allied products manufactured by the company. The respondents sell to manufacturers of furniture and of au- tomobiles. The Commission found that the respondents have offered and given to superintendents, formen and other employes of furniture and auto- mobile manufacturers without the knowledge or consent of the respective employers, substantial sums of money as inducements to influence such em- ployes to purchase products of the Re- liance Varnish Co. Such sums of money are promised rewards for hav- ing induced employers to purchase re- spondent’s products. The findings state a specific instance admitted by respondents wherein a furniture com- pany purchased several barrels of varnish through the recommendation and influence of the foreman finisher, the understanding between the finisher and respondent B. G. Robertson being that the finisher was to be compensat- ed for using his influence with this employer to secure the sale. The per- son responsible in control of the furni- ture company was not aware of the understanding and arrangement. The Commission further found that in or- der to conceal their activities in bribing employes the respondents resorted to the use of fictitious names and ad- dresses. The findings state that there are a number of respondents’ com- petitors who do not promise or give sums of money or other gratuities as inducements for employes to purchase such manufacturers’ products. The full order specifies that respondents cease and desist from: giving or of- fering to give, either directly or in- directly, to superintendents, foremen, or other employes of their customers or prospective customers, without the knowledge and consent of such cus- tomers, or prospective customers, any sum or sums of money whether such money be given or offered. Based upon an agreed statement of facts the Federal Trade Commission has issued an order requiring Joseph Gilbert and Jacob Gilbert trading as the American Feather Bed and Pillow Co., of Nashville, Tennessee, to dis- continue the use of unfair methods of competition in the marketing of their products. The respondents are en- gaged in the selling of feather beds and pillows and allied articles direct to users throughout the United States. They also manufacture feather beds and pillows, but a large portion of the articles offered for sale are purchased MICHIGAN TRADESMAN December 24, 1924 from other manufacturers. In the ex- ploitation of their products, the Com- mission found, the respondents in ad- vertisements, catalogues and _ other trade literature made false and mis- leading representations to the effect that they manufacture the articles in which they deal and sell direct to the consumer at factory prices, thus elim- inating profits of all middlemen. Such representation is made as to all of the articles offered for sale by respondents regardless of the fact as to whether or not the articles are manufactured by respondents or are purchased by them from other factories. Further false and misleading practices found to have been indulged in by respondents was the labeling and marking of certain of their products under the following names: “Princess,” “Progress,” ““Wash- ington,” “Puritan” and “Tdeal” with the accompanying statement that they were all of different grades and qual- ities, and with accordingly varying prices. The fact is, the findings state, that the bedding so labeled was all of the same grade of feathers and covered by the same grade of ticking, thereby making no difference in the grade make or quality of such products. Morenci, Dec. 22—About two years ago a man by the name of Faulkner called on me and sold me 10 shares at $15 each of Co-operative Drug Co., of Philadelphia, Pa., saying they were a chain drug company, and would open a store in a month or so in Morenci; that I would get a 20 per cent. dis- count on each dollar spent at the store; also that my money invested would draw interest from date from the company. They did not open the store and they did not pay any interest but did want me to exchange my share for stock in the American Drug Co., which I did not do. I have been caught be- fore, but I never will be again, as I will take all future agents to the bank and have them explain to my entire satisfaction, as well as that of the barik, 1k TT. The above statement as to how this man was led into the trap of a worth- less investment hardly needs comment. The rule is that stocks peddled around by agents, as was done in this case, have little or no actual value. There are, of course, exceptions to this rule. If all prospective investors would act on the suggestion of this subscriber to take the stock salesman to their bank- er and allow him to explain to the banker’s satisfaction that the invest- ment is a legitimate or desirable one, there would be less unfortunate invest- ment on the part of country people. An individual giving the name of Thomas H. Kellett, Trenton, N. J., is wanted for giving worthless checks. Two instances have just been reported from Toledo where this party has been operating. The checks are for $100 each, drawn on the Chase National Bank of New York, and are made pay- able to Kellett. The name of the New Jersey Wire Cloth Co., Trenton, N. i, is printed on the checks. This party presents numerous credentials from the above named company and claims to be their district sales manager. Description: About 22 to 26 years old, six feet, wore blue suit; light gray hat; carried gray overcoat on arm. Has pleasing manner and smokes a number of cigars. Be on the lookout A TWO-FOLD FUNCTION leischmann’s Yeast has a two-fold function; it builds health for your customers and increased sales for you. Constipation, poor complexions, faulty digestions and general debility become things of the past when Fleischmann’s Yeast is eaten regularly. We're creating a tremendous demand. Get your share of these customers and potential profits FLEISCHMANN’S YEAST The Fleischmann Company SERVICE When it comes to foods there is nothing better than HOLLAND RUSK If you don’t carry it now order a case from your jobber today. Be sure to get the package with the Windmill Trademark Holland Rusk Company, Inc. HOLLAND MICHIGAN Delicious cookie-cakes and crisp appetizing crackers— There is a Hekman food-confection for every meal and for every taste. kman Biscuit (0 e Grand Rapids.Mich. E a Meal Ve HEKMANS Crackers and Gia curistMas HARD CANDY A FINE LINE AT VERY ATTRACTIVE PRICES ORDER EARLY AGENT FOR JOWNEY'S NATIONAL CANDY CO., INC. CHOCOLATES PUTNAM FACTORY NATIONALLY ADVERTISED GRAND RAPIDS, MICHIGAN a my: } | a. a | Ph 7 { i” & | December 24, 1924 MICHIGAN TRADESMAN for this party. If he comes to your store, have him detained and notify this office immediately. Two new counterfeits are called to the attention of merchants by the Treasury Department, Secret Service Division, Washington. One is a $10 Federal Reserve note on the Federal Reserve Bank of New York: check letter “D”; face plate number indistinct; A. W. Mellono, sec- retary of the treasury; Frank White, treasurer of the United States; portrait of Jackson. This note is printed from photographic plates, and has red and blue lines to imitate the silk fiber of the genuine. No attempt has been made to color the seal or numbers on the face of the note, and the back has had water color or some other sub- stance applied to the printed portion, which in many places completely covers the fine lines of the engraving. The other is a $10 National bank note, is on the First National Bank of Superior, Wis., check letter “A”, W. T. Vernon, register of the treasury; Charles H. Treat, treasurer of the United States; portrait of McKinley. This counterfeit is printed from photo process plates, on two pieces of paper be:ween which some short pieces of heavy silk thread which have been used to imitate the silk fiber of the genuine. The specimen at hand bears Treasury No. H138052 and bank No. 17501. The treasury seal is missing from the note. “The two above-described counter- feits are apparently the work of amateurs, and any one accustomed to handling money should readily detect them,” says W. H. Moran, chief. Pontiac, Dec. 8—I’ll consider it a great favor if you will give me some advice about the new two million dol- lar McFadden Publishing Corporation. Do you consider it a safe investment? We are reluctant to express opinions on investments in publishing houses. We have never done so except when it seemed that the welfare of our sub- scribers demanded it. The periodical publishing business is like a profession. It depends on individuals. It often takes years of hard struggle to build it up. It may then be prosperous for a time but we have never known a strong successful publishing house to sell its stock to its subscribers. The relation between publisher and sub- scriber is intimate and confidential, and the conservative publisher is un- willing to capitalize the good will of his friends in inducing them to an in- vestment in which he himself is inter- ested. In any particular case it is im- possible to predict in advance what the result will be, but it is proper to say that the past record, insofar as it has come under our observation, subscrib- ers who have yielded to the impor- tunities of publishers to invest money in stocks and other securities of the publisher, have invariably suffered financially, and in most cases have lost all. —_22s > No matter how important or how unimportant your business in the com- munity, you should make it a point to take part in all public activities and share the civic responsibilities. A Letter to Dad. I am writing this to you though you have been dead thirty years. I feel that I must say some things to you, things I didn’t know when I was a boy in your home and things I was too stupid to say. It is only now, after passing through the long, hard school of years, only now, when my own hair is gray, that I understand how you felt. I must have been a bitter trial to you. I believed my own petty wis- dom, and I know how ridiculous it was, compared to that calm, ripe, wholesome wisdom of yours. Most of all, I want to confess my worst sin against you. It was the feeling I had that you “did not un- derstand.” When I look back over it now, I know that you did understand. You understood me better than I did my- self. Your wisdom flowed around mine like the ocean around an island. And how patient you were with me! How full of long suffering and kind- ness. And how pathetic, it now comes home to me, were your efforts to get close to me, to win my confidence, to be my pal! I wouldn't let you. I couldn't. What was it that held me aloof? I didn’t know. But it is tragic—that wall that rises between a boy and his father, and their frantic attempts to see through it and climb over. I wish you were here now, across the table frome me just for an hour, so that I could tell you how there’s no wall any more; I understand now, Dad, and God, how I love you and wish I could go back and be your boy again. I know how I could make you happy every day. I know how you felt. It took a good many years for this prodigal son—and all sons are in a measure prodigal—to come to himself. I’ve come. I see it all now. I know what a rich and priceless thing, and one least understood, is that mighty love and tenderness and craving to help which a father feels toward his boy. For I have a boy of my own. And it is he that makes me want to go back to you, get down on my knees to you and ask you to hear me, Dad, and believe me. oes Next Session of Michigan Board of Pharmacy. Lansing, Dec. 5—The Board of Pharmacy will hold a meeting for the examination of candidates for registra- tion at the Cass technical high school, Detroit, Tuesday, Wednesday and Thursday, Jan. 20, 21 and 22, begin- ning at 9 o’clock a. m. of the 20th. All candidates must be present at that hour. Applications must be filed with the director at least+ten days before the examination. Applications for examination and blank forms of affidavits for practical or college experience furnished on re- quest. #3 Fee for registered pharmacist, $15; fee for registered assistant pharmacist, $10. Fee for re-examination: Reg- istered pharmacist, $3; registered as- sistant pharmacist, $2. There is also a certificate fee after passing: Reg- istered pharmacist, $15; registered as- sistant pharmacist, $10. The next examination will be held in Grand Rapids on March 17, 18, 19, 1925. H. H. Hoffman, Director. Inside information From the first swallow of SEAL BRAND COFFEE your customers get “inside informa- tion” that they are drinking the finest blend money can buy. The first sale usually means a steady customer. CWT O CHASE & SANBORN CHICAGO Chocolate Fruit The Cooky with the CANDY FLAVOR! The combination flavor of chocolate—imported figs—milk cake crust makes Chocolate Fruit a winner and a money maker for the Grocer. Ask your wholesale grocer today for samples and prices. Zion Institutions & Industries ZION, ILLINOIS MILLINERY SALESMANSHIP. The average millinery store is prob- ably losing more sales needlessly every day than it makes, and the reason is inefficient salesmanship. This situation can be remedied, according to recog- nized authorities on retail trade mat- ters, and will be by the successful store cf the future. Before it can be properly approached and_ handled, however, these authorities agree that retail millinery establishments must have their course o! activity charted in ad- vance, so that the importance of goo] salesmanship will be emphasized prop- erly. Many millinery store executives ap- parently do not understand the nature cf the merchandise they handle and have no definitely outlined policy for the conduct of their business. Many of them are opportunists. They are unable to interpret or understand that a temporary condition is only part and parcel of a longer period of time. They become easily worried over conditions and they readily succumb to the temp- tation of the present. Then, in a mo- ment of panic-stricken effor’, they do things that spell lack of profits in the millinery business. The advertising of millinery stores does not seem to be planned in such a way as to back up good sales effort. Just look at the average millinery ad- vertisement. Instead of creating a de- mand for, and supporting the sale of, new hats at regular prices, the big ad- vertising and selling efforts are put on clearance sales. As a result of this condition, a saleswoman has to sell three or four hats in order to obtain the same gross profit which might be secured by the sale of one hat at a regular price. Scme of our millinery establishments have not as yet realized the advantage of operating on a one-price basis. Such a store is its own worst enemy, and it is an indictment of our business organ- izations that the two-price store hasn’t yet been educated out of existence. Yet i! is a positive fact that a real sales- woman would not se!l merchandise un- less she was backed up with a one- price policy. When a millinery s’ore advertises ‘Up to $25 Values” for $2, it is placing the stigma of profiteering both on itself and its saleswomen. No mem- ber of the consuming public believes that the store does not make money on the hats sold, notwithstanding the wide divergence between the adver- ticed value and the sale price. Millinery has a reputation already with the public of being sold at a long profit. Exaggerated comparative prices throw fuel on the fire, and thus in- crease sales resistance. Offers made to the public advertisement such as “Choice of any hat in the house at $2,” read like overall or toothbrush adver- Such advertising does not sell millinery, even though it may move the stock. — — Preposterous Situation. Kalamazoo, Dec. 22—-I note your statement in the Tradesman of Dec. 17 that the numerical strength of labor unionists has shrunk more than 40 per cent. since 1920, being now only 2,- 865,979. ' To me it seems preposterous that a little bunch of slovens and incompe- tents (no one ever heard of a com- petent workman joining a labor union except under compulsion) should as- sume to dictate terms and conditions to 100,000,000 free Americans; yet this little assortment of malcontents and trouble makers set themselves up as rulers and propose to tell the great majority of the people where they shall buy their breeches and their beefsteak; where they shall get their printing done; what papers they shall read and advertise in; what materials they shall use in the construction of their homes and churches; in short, they assume to act as supreme dictators and threat- en to punish those who do not comply with their demands with the torch of the incendiary and the bludgeon of the assassin. Was there ever such a ridiculous situation presented at-any stage of the world when one man sets himself up as an autocrat to tell thirty-three other men how they shall live and the con- ditions under which they shall breathe and eat and work? To me it is the most situation ever presented. W. A. Smith. —_+-.>____ Another Fire Place Motto. Chicago, Dec. 15—A_ friend has handed me a copy of the Tradesman of Oct. 29, bearing on the front cover a list of mottoes adapted for use on fireplaces. Your collection is the first compilation I have ever had brought to my attention, but you have cer- tainly overlooked one motto which is worthy of a place of honor in your compendium. It is as follows: Old books to read, Old wood to burn, Old wine to drink, Old friends to trust. Of course, Mr. Volstead might ©0»- ject to one line of the quatrain, but the objection will be removed when it is recalled that the wine referred to was old when the law went into effect, so that its use at this time is sanc- tioned by law. Jo. Anderson. ————_»+>—___- Tact beats a tack in handling a fam- ily. preposterous MICHIGAN Colored Lighting Effects of Much Value. The use of colored lighting effects, particularly effective for the display of footwear, should be thoroughly studied and applied by shoe merchants as a means of enhancing the attractive- ness of their window displays, accord- ing to a number of leading display managers and authorities on lighting. Colored lighting will do for the shoe merchant what it has done for jewelers, clothiers, automobile dealers and de- partment stores throughout the coun- try, who, realizing its possibilities, have used to excellent advantage col- ored lighting effects which have proven magnets in drawing larger patronage and new business to their establish- ments. Repeated efforts have been made by shoe merchants in many cities to dress their windows more effectively by the use of colored lights. Those adopted this method of lighting after a careful study of color contrasts and means of producing the same, are sold on the idea and their windows stand out above their competitors. who There are a legion of others, how- ever, who unsuccessful in their efforts to produce colored lighting effects, throw up their hands in disgust and cry “Nothing doing; it just can’t be done.” At all future demonstrations of colored lighting he is a disinterested listener. Proper blending when two or more colors are used, with the thought that artists to produce a_ color, blend primary colors together, must be ap- plied by the shoe merchant when two color rays are blended. Ordinary white light is made up of many colored rays, aS one may detect by holding a glass prism to the light in which al- most every color imaginable may be seen. Therefore, it is well to experiment different colors when they are to be used. This is especially necessary when colored lights are to be used on the delicate shaded fabrics, impossible to tell just how the differ- ent colors will affect them on account of the dye-stuffs that are used. and it is When displaying merchandise of a golden red or brown shade a light tinged with a little yellow will add greatly to the warmth and richness of the display. Under a plain light these colors lose much of their richness. When displaying white merchandise a pale, blue-green light will enhance the display, due to the fact that this colored light will absorb the foreign red and yellow rays that exist in white. This color does not hold good when wax figures are used in the display as it usually produces a ghostly appear- ance on them. Rose and yellow will make the figure appear very natural. Red amber or orange will kill all flesh tints. During the winter months, if it is desired to produce an outdoor effect, it is a good idea to use a blue-green light to illuminate the display. This color brings out a sort of zero or cold weather appearance. In the summer time a yellow light, with a touch of blue, will make that much-sought sunshine effect. This combination is especially good for beach scenes and the like. ——_2--._—_ Getting Ready For Inventory in th: Shoe Store. How thoroughly the stock is clean- ed at the end of each season determines how well the merchant can merchan- dise the season to come. Every dol- lar tied up in stagnant or slow selling merchandise results in so much less buying power. Merchants who have many years’ ex- know that they suffer because they have not a hundred perience sometimes pairs of a live selling number. The reason often is because money is tied up in one hundred pairs that are not moving. In short, the store’s stock is too “high.” Holding on to slow-selling merchan- dise is useless and such a condition al- lowed to extend over a few puts the having considerable capital tied up. He cannot buy to compete with his com- seasons merchant in the position of petitors who are better merchants. Finally, bills cannot be paid, sales fall off, and disaster is at the door. Facing the facts squarely and taking the losses thoroughly each season is a decision that often makes the difference be- tween a good merchant and poor one. Hoping against hope and holding on to bad buys can be compared to the cstrich who sticks h’s head in the sand and thinks no one can see him. There isn’t any better way to take a thorough inventory than to lay out a shoe of every style in the store with a slip giving the sizes on each lot. Most merchants who do this will likely have considerable conceit taken out of them. This review of failures in buying and selling will start the average merchant thinking. When the stock is inspected on a quiet evening behind locked doors, each number can be studied as to its salability and the possibility of selling it at regular prices. Some numbers, similar in style, but at different prices can be grouped together at one price and the stock re-arranged. P. M.’s can be put on shoes where they will do the most good. Others can be condemned and marked at their true sale value. Reprice the stock at what it can be sold and take a fresh start. At such times many merchants put TRADESMAN ends of lines in one section with a P. M. on each shoe and drill the sales- force to go to this section first when making a sale to see if there isn’t a style and size there meeting the cus- tomer’s demands. The element of human nature as it exists in the sell- ing force has much to do with the salability of shoes. Many always go for the new styles when sizes are com- plete it is “easier” to make a sale under such conditions. It is up to the mer- chant to “sell” the idea to his selling force that cleaning up lines at a profit is the best road to profits. Inventory time is the logical time to ges them interested in the problem and to make a better effort the coming season. It is then possible to put the evidence of poor cleaning up before them. Buying and selling are linked to- December 24, 1924 gether as the cause for profit or loss. Getting ready for inventory should be made an event for both the merchant and the salesforce. The evidence of bad buying or bad selling is revealed. It can be made a stepping stone to bet- ter work in the future—Shoe Retailer. —__»> 22> The railroad industry has borrowed a leaf from the automobile industry's book. What is believed to be the most modern dining car now in oper- ation on any railroad in the United States is attached to the Pennsylvania's Broadway Limited, running between New York and Chicago. Grease cups on the trucks of this car have given way to an oiling system like that on automobiles. This is an innovation in the lubrication of roller bearings on ralway car axles. Price Protection on Rubber Footwear A FORECAST Prosperity is in the air. business fairly tingles with it. The pulse of The year 1925 is about to dawn, and everyone is ready to greet it in hope and confidence. But, prosperity brings higher prices. Crude rubber has advanced, and is now 50% higher than a year ago at this time. Woolens are climbing, the market being very stiff. January first of each year seems to be the date generally accepted on which any changes in rubber footwear are sie aeucd With all materials entering into the manu- facture of rubber footwear higher than they have been for some time, is it not reasonable to expect higher prices? Then, is it not wisdom to anticipate just as far as possible your needs for the next two or three months? immediately at today’s prices. Let us ship the goods It is hard for a retailer to pass small advances on to his customers; yet a few cents a pair advance to him will materially reduce his profits. We have no authority outside of our own kest judgment on which to base this advice, but we conscientiously say that we kelieve that orders placed now, before Janu- ary first, will mean dollars saved for you. HIRTH-KRAUSE CO. GLOVE BRAND RUBBERS GRAND RAPIDS, MICH. ; POS ~ ¢ i 4 , al a a my e -_ om ; ha 4 ‘ ad, io e ® « x i { I 4 December 24, 1924 MICHIGAN TRADESMAN 11 Spreading the Gospel of Community Spirit. Sunbury, Dec. 22—Is it worth while to advertise friendliness as a merchan- dising commodity? Merchant-mem- bers of the Sunbury, Pa., Chamber of Commerce emphatically and enthus- iastically contend it is. And, they will add, they can prove their contention. Within the last few weeks the fifty or more leading merchants of Sunbury who comprise the Merchants’ Council of the Chamber of Commerce com- pleted an advertising campaign unique in its conception and extraordinarily successful in the results obtained. And the campaign was based, if you please, on Sunbury’s “community — spirit of neighborliness.” An unusual keynote. Attempted as an experiment in com- munity advertising it has proven more far-reaching in its scope and influence than was anticipated by the Council when the plan was adopted. For it not only has netted tangible returns from the thousands of patrons in the city’s contiguous trade territory but it has centered attention on Sunbury on a scale which no previous publicity effort of the city has ever been able to attain. The campaign consisted of a series of ten original “heart-to-heart” mes- sages from merchant to patron. “Neighborliness” was the theme of every advertisement. In each talk the merchant referred to current affairs, discussing them as one neighbor, rath- er than merchant, would discuss those matters with another neighbor rather ihan patron. The neighborly attitude was illus- trated by the simple act of borrowing a neighborly cup of sugar. As the initial message suggested, ‘‘When you must borrow a cup of sugar, or the use of the telephone or a little gas for the car, why do you unhesitantingly appeal to your neighbor?” Following this idea throughout the remaining nine messages of the series, the adver- tisements discussed in a congenial way the similarity of the relations existing between the merchants of Sunbury and their patrons. Quick, efficient ser- vice, the unquestionable character of the commodity, the fact that the paved road was merely a lessening of the “neighborhood fence” of distance, the personal element in the transaction as exemplified by courteous, friendly clerks—these features of neighborly intercourse were compared to the fun- damentals of next-door-neighbor rela- tionship. While each of the ten advertisements told its own story, the continuity of the theme was followed throughout. The campaign covered a period of ten weeks and ten newspapers—eight weeklies and the two Sunbury dailies of the trade territory—were the med- iums. The same advertisement was published simultaneously in each paper each week. The entire district thus was covered intensively and frequent- ly enough to create a maximum in- terest among the shopping public. That the weekly messages might ap- pear to more effective advantage—in other words, that the readers would learn to seek the advertisements from week to week—the typographical make-up of the ten was identical and each newspaper co-operated week after week by placing the advertise- ment in the same position on the same page. The body of the advertisement was set in double-leaded 10-point tyne with heads in 14-point cap let- ters and the signature “The Merchants cf Sunbury” in caps and lower-case of the same point. They were all three newspaper columns in width and ten inches deep. With the “cup of sugar” as the basic theme, the merchants in order dis- cussed the good roads’ problem, the girls’ and boys’ potato club, the farm products’ show, the style shows, the various sales days, the farmers’ picnic and concluded with a special message to the youngsters. Of course, the “talks” were local in their application. The cost per merchant was surpris- ingly small. The total cost for the one hundred issues—ten advertisements in ten newspapers—was approximately $500. And the sum was subscribed by the fifty merchants comprising the Merchants Council. So a little figur- ing will reveal the cost per advertise- ment per merchant. About a dollar each for every participating merchan,, isn’t it? And the results to the merchants in dividually and to Sunbury as a com- munity can’t even be estimated in dol- lars and cents. Is it worth while to advertise friendliness as a merchandising com- modity? Sunbury merchants will em- phatically and enthusiastically _ tell you it is. Martin Keet, Secretary Chamber of Commerce. Editor’s Note—Mr. Keet’s very in- teresting description of the campaign he has conducted in Sunbury with such good results for the merchants there will not me complete without quoting at least one of the advertise- ments. With becoming modesty, Mr. Keet has neglected to make the just claim of authorship of the series of ten announcements. We think, after reading them, that proper credit should be accorded him. The series is an ex- cellent example of ‘personal appeal.” It is highly probable that merchants who wish to read it in its entirety can secure copies by Keet. Here, now, is the first advertisement of the series: writing Mr. If You've Ever Borrowed a Cup of Sugar— When you must borrow a cup of sugar or the use of the telephone or a little gas for the car, why do you un- hesitatingly appeal to your neighbor? Certain need exists. In due course this will be remedied by the grocer, the telephone company’s service de- partment, the filling station. But when the immediate contingency is to be met you casually call across the back-yard fence. The sugar is handed over. That’s service—prompt, effi- cient, honest, is thus assured. Quality of the commodity is unquestioned. It isn’t described in a_ catalogue. It comes directly from your neighbor’s table. That’s efficiency. Possibly you never gave more than a passing thought as to why you turn io your neighbor. Yet the motive that prompts your action is natural enough. You realize that your neighbor will readily understand that in some way a cog has slipped in the operation of your domestic machinery. And your appeal is productive of results. Courled with this is the mutual appreciation of the attribute of reciprocity. Were the situation reversed the same prompt, efficient and honest service could be expecied of you. Its the expression of that human feeling of one, who having lived among strangers, returns again to his own people. It’s the spirit of neighborliness. And that is the thought and spirit in which this and the other little messages of the kind that are to follow will go to you who may come into our stores and places of business. After all, we’ve lived and transacted business together long enough to look upon one another as more than mere merchant and patron. We're neigh- bors. We feel that the better acquaint- ed we become, the better neighbors well be. For service—prompt, effi- cient, honest—is essential to true neighborliness. And that’s the kind of service we sincerely offer and promise to you. We want to be more neighborly. Thank you. The Merchants of Sunbury. Two Ideas That Sold Shoes. The first was a shoe merchant who regularly little leaflet with each month’s state- encloses some attractive One is the license fees for different makes of cars in his province. Another was a ments. little slip, 3% by 614, which featured hunting boots on one side, and on the other a digest ot the game laws in his province. The man who gets this will know whether he is interested in hunting or fishing. The main feature is that a man keeps this slip for the information it con- tains, and he also keeps the merchant’s advertisement, says the Winnipeg Commercial. The second was the distinctive ad- vertising of a shoe store, which has been most successful in advertising sets of shoes. One advertisement, of which there were series, read: ‘Two pairs of shoes, worn alternately, will outlast three pairs worn consecutively.” Then it went on to say that: A woman should own A pair of kidskin shoes for general wear. A patr of dress. shiny leather shoes for A pa’r of gun metal shoes for heavier wear. \ man should have A pair of calfskin or kidskin shoes for general use. A pair of shiny leather shoes for dress. A pair of storm shoes for rough days. —__—_>--. -—--—— He Ought To Know. Mr. Blank, in characterizing a for mer employe and at present a rival “Why, hes a sharper, a thief and a liar and I taught and competitor, said: him all he knows.” STILL GOING STRONG! A Stormwelt Scotch Grain Oxford makes an ideal shoe for winter. We carry Seotch Grain Oxfords in Black. Stock Number 983 and Brown, Stock Num- ber 982, popular Campus last. soft tip. Grand Rerids heavy sole with waterproof liner. HEROLD-BERTSCH SHOE COMPANY We make Scoteh Grain Oxfords to order with Stormwelt which pro- tects the shoe from dirt and moisture and makes a splendid shoe for wet weather The HE Seoteh Grain will find favor with your cCcus- tomers. Michigan AUTOMATIC 4267 GOVERNMENT RAILROAD 205-217 Michigan Trust Building A. E.KUSTERER &CO. INVESTMENT BANKERS & BROKERS MUNICIPAL CORPORATION BONDS BELL, MAIN 2435 | PUBLIC UTILITY sh & GRAND RAPIDS Telephone 51443 TAX SERVICE Federal, State and Inheritance The BEYER CO. ACCOUNTANTS and AUDITORS Cost and Financial Systems G. R. SAVINGS BUILDING MICHIGAN TRADESMAN December 24, 1924 db = NAA _— FINANCIAL | 2 [ Te A = Odd and Intimate Comment on Busi- ness Events. Each year the consumption of elec- tricity throughout the world has been showing a remarkable increase, due mainly to the growth of the industry in this country. It is estimated that the 1925 consumption will exceed 125,- 000,000,000 kilowatts, of which from 15 to 20 per cent. will be used for lighting purposes and from 80 to 85 per cent. in industrial activities. In connection with the increased use of consider electrical authorities it of more than passing interest that enerey the United States produces and con- one-half of the world’s total. yords, in this country there sumes In other is used as much electricity as all the rest of the world put together. Paint and varnish industry has made great strides in simplification in re- cent years. By co-operative work be- tween dealers, jobbers, manufacturers and the Department of Commerce, two and three pound cans are to be eliminated: all sizes less than gallons are to be eliminated in barn paint, roof i i shingle paint, and the elim- varnish certain cases in sizes re-half gallon has been de- creed. It has not been so many years Ln that Walter O. Briggs, of Detroit, left he railroad business in his capacity as a airec.o Tt of car repairs to enter the automobile business. He did so be- friend had a place for a man who could figure costs and stop leaks, both unheard of things in the early days of automobile making. It + 4 cause 2a was here that the principles he learned in the the railroad service—watching him in good stead. To-day the Briggs Manufacturing Company, of which he is the owner 1 the third largest Detroit. H is factors in the and directing force, 1s ft labor in one of the au- owners to he world now actory of Col- It has a diameter across } The minute hand 3 inches long and the hour nches. The aggregate eis 3925 Cte bo oet be the targest c graces the gate & Co. i 2° S 36 2 : weight of the hands is pounds. More than 200 electric lamps placed at regular distances on the hands provide adequate illumination. It is wound by a one-quarter-horse power motor. electric There's no pleasing everybody. When Calvin Coolidge went Chicago a while back to see the prize steers, high school horses and fatted out to sheep he traveled in one of the regular sleeping cars, instead of on a special train or even in a private car. Presi- dent Coolidge was saving a few hun- dred dollars of the taxpayers’ money. A good many people approved. A good many did not. The other night the President gave his Cabinet a din- ner. It has been the practice on such occasions to bring an expensive caterer to the White House to prepare the meal. The Cabinet ate a dinner pre- pared by the regular White House Washington is not used to economy in high places. The capital chef. is considerably exercised about the are going to get about. the rank anc Whether the American it or not, plan of havin a natt af a the election p former posi making the workingmen tion and voted i1 vantage of the venal and unscrupulous men who forefront of the ization. Among trade potential politicians ly rertusec have always kept at the contemptuous William Green, the jects the old Gompers policy and in- sists on a labor party, the persona political ambitions o tT ru'ous leaders are likely to lead the : Federation down the broa led to the final extinct Knights of Labor, which in its day w more in the public ie = on a se 1 8 eration. Gompers’ best legacy to his his old policy which he followers 1s d a few days before he died. Plans for the launching of a chain of retail stores by Sears, Roebuck & Co., the mail order house, are an- nounced by C. M. Kittle, president of the company. The first store of the chain will be opened in Chicago about Feb. 2, and will be housed in what struc- is known as the world’s largest ture, the Merchandise building, at Ho- man avenue and Arthington street. It will be operated as a department store and will include a separate department for men. An entire block across from the establishment will be reserved as irking space for automobile shop- pers. Other stores will be opened later by the company in Philadelphia, Dallas and Seattle. [t is estimated by + a, OFFICERS WILLIAM ALDEN SMITH, CHARLES W. GARFIELD Chairman of the Board Chairman of Ex. Com. GILBERT L. DAANE, President : ARTHUR M. GODWIN, ORRIN B. DAVENPORT Vice President Assistant Cashier EARLE D. ALBERTSON, HARRY J. PROCTOR Vice President and Cashler Assistant Cashier EARL C. JOHNSON H. FRED OLTMAN Vice President Assistant Cashier BRANCH OFFICERS Grandville Avenue and B Street East Fulton St. and Diamond Ave. R. A. Westrate, Manager Willls Vandenberg, Manager West Leonard and Alpine Avenue Wealthy Street and Lake Drive H. Fred Oltman, District Manager John W. Smits, Manager Leonard and Turner Bridge, Lexington and Stocking Chris Ricker, Manager Bert Q. Hazlewood, Manager Grandville Ave. and Cordelia St. Bridge and Mt. Vernon Peter Leestma, Manager Frank C. Wegenka, Manager Monroe Avenue, Near Michigan Division and Franklin Jacob Heeringa, Manager C.:' Fred Schneider, Manager Madison Square and Hall Street Eastern and Franklin Edward L. Sikkema, Manager Tony Noordewier, Manager The Grand Rapids Savings Bank ~ Resources Over $19,000,000 60,000 Satisfied Customers To the world peace and good will! , To you and yours a Merry Christmas! La FFRAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN y i eh < December 24, 1924 MICHIGAN TRADESMAN 13 Mr. Kittle that through operation of the stores the number of customers now served by catalogue sales will be increased from 9,000,000 to 12,000,000. It is understood several mail order houses have considered the operation of chain stores in connection with their regular business for about five years, but heretofore they have confined themselves to their own method of merchandising. ‘Chain stores have been doing a huge business for some time, especially since the last national election, and this is believed to have brought the final decision of the Sears, Roebuek officials to. venture into a business which, together with the mail order business, has made strides up- ward since the general trade improve- ment. —_—_+-—.____ The Essence of Efficiency. Efficiency is the relation between what is and what ought to be. Efficiency means the attainment of standards. The train that leaves on time and arrives on time is 100 per cent. efficient as to schedule. The clerk who directs an important letter East Fulton street when it should have been West is not efficient. The chauffeur who steps on the ac- celerator when he meant to use the brake is not efficient, nor considered so by the traffic policeman. The man who shoots you with a gun he did not know was loaded is not efficient. The nurse who gives the child cyanide of potassium when it needs epsom salts is not efficient. The musician who strikes the wrong notes is not efficient—might spoil the effect of the whole orchestra. The object of efficiency is to make us free. The man who is efficient four hours a day can be free the other twenty hours; the man who is_ inefficient drudges the long life through. © There is a magnificent description of efficiency in the Bible. It begins in the first verse of the first chapter of the first book. All the way through that chapter we learn that the work was good, and be- cause it was good it was followed by rest. It has been so ever since. The more noble the man the more efficient he has been, the better his work, the more he rests when it is completed. Jethro, the father of Moses’s wife, gave him excellent efficiency counsel— told him how to lighten his burden and deliver better work. The Commandments contain tre- mendous efficiency commands. They inculcate principles instead of observ- ances. The Proverbs are a collection of efficiency precepts. The feeding of the multitude is one of the greatest examples of efficiency that has ever been commemorated. The basic formula of efficiency is the reverent formula of the Deity. His efficiency is infinite, because without supplies and without equipment by an infinite personality, the infinite is ac- complished. Competence, another word for effi- ciency, is one of the seven great fun- damental moralities. It is as much an obligation to be competent as to be good, or to be healthy, or to be edu- cated. In the sixteenth century a Japanese country boy dreamed that he could re- generate and rebuild Japan. He made his dream come true. He died supreme ruler of Japan. He conquered alone where armies had failed. He was the first great modern teacher and preacher of efficiency. Harrington Emerson. —_—_+ ++. The Cost of Running a Bank. The year 1924 records a very large number of bank failures. For the first nine months of the year they approxi- mated 600. It is customary for us when con- sidering a bank failure to attribute it to bad management, loans or invest- ments—and [I judge in many instances the inference is right. We do not as a general rule bear in mind that a bank has running expenses that must be met or its resources will be impaired. It isn’t possible to set up a banking institution without the cost that good human service demands. I have reach- ed the conclusion therefore that banks are frequently organized without a thought of the community’s ability to supply the income necessary for their maintenance, that it is supposed a bank of small capital can run almost anywhere. The fallacy of this idea is being very vividly demonstrated these days, and I point out one in- stance in illustration. A bank in Oklahoma recently failed. Its capital was $10,000. Its surplus $620 and deposits $54,940. Presuming that its loans were at capacity and at an interest rate of 10 per cent. per annum, the income would not exceed $6,000 a year. Was there the least prospect of such an institution suc- ceeding? nonsense for its organizers to spend their own money and jeopardize the money of the community in a venture that spelled failure at the very outset? A person can do what he pleases with his own money, providing he doesn’t break the law in expending it, but the many instances of bad judg- ment in the organizing and operation of banks wherein the monies of other people were involved make me feel very solemnly that the states should be more rigid in their banking laws and throw about their people better safeguards than are now available. We have a great deal to learn, I am sure, about banking. We haven’t as a na- tion, begun to grasp the science of banking. We have looked upon it more as a convenience and a maker of profit than a public servant. After getting as many raps in the abdominal region as the failed banks of the past two years have given us, it seems as though we should sit up, look around, take our bearings and permit only those institutions to be organized and operated that bear within themselves the promise of success and safety if properly administered. The cost of running a bank is very similar to the cost of running a busi- ness. The overhead of one must be provided from its profits just as much as the overhead of the other. We should quit our foolishness in the banking business. J. H. Tregoe. Fenton Davis & Boyle Chicago First National Bank Bldg. Telephones | Gsiz°sg BONDS EXCLUSIVELY Grand Rapids National Bank Building GRAND RAPIDS Detroit Congress Building Wm. H. Anderson, Pres. Christian Bertsch, Robert D. Graham, Samuel D. Young, GRAND RAPIDS, Fourth National Bank «1; United States Depositary Established 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. L. Z. Caukin, Vice Pres. J. C. Sidney F. Stevens, David Marshall M. Uhl, Samuel G. Braudy, James L. Hamilton. CHIGAN Bishop, Cash. H. Brown, PRIVATE WIRES to all MARKETS LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or purchase. CORRIGAN COMPANY Investment Bankers and Brokers Ground Floor Michigan Trust Bldg. Citizens 4480 Grand Rapids, Michigan Bell Main 4900 Wasn’t it a bit of arrant- Gentl2men: gentleman. We take this opportunity to say we i material you have furnished us, the artistic design We can not speak too highly cf hours a day and busy every minute. “By their works ye shall know them:” NACHTEGALL MANUFACTURING COMPANY GRAND RAPIDS, MICH. BANK, STORE & OFFICE FIXTURES He is a competent Yours Very Truly, THE BELLEVUE STATE BANK, Cc. D. Kimberly, Cashier. are thoroughly pleased with all the and fine workmanship. your erector who is on the job about sixteen workman and a The convenient bank for out of town people. center of the city. Han hotels—the shopping district. On account of our location—o deposit vaults and our complete service c ing, our institution must be the ultimate and individuals. Grand Rapids National Bank Located at the very Handy to the street cars—the Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. ur large transit facilities—our safe overing the entire field of bank- choice of out of town bankers interurbans—the THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” 14 The Thievery of the Flames.* It is not my intention to present for your consideration formal arguments. To convince people that burglary is wrong does not require an excursion into the realms of logic; instinctively we know it to be wrong and we take every means to stop it. Likewise, in a very real sense, our gigantic loss of life, health and wealth by fire is theft _-the thievery of the flames—and it, too, must be checked. Fire loss is theft, but it is theft with a difference, and this difference is all- important. Consider for a minute: Money stolen from you or me remains in circulation, does it not? Hence the loss is yours or mine only, not the Nation’s. If, on the other hand, we suffer a loss from fire,- not only our- selves are the losers but the country as a whole and all its people share in that loss. Moreover, this kind of thievery re- sults in a loss that is not temporary, but permanent. Let. there be no mis- take about that. It is a wastage of finished products—of houses, of per- belongings, of of mer- sonal stores chandise and commodities—many of which can be replaced, if at all, only by drawing upon a steadily diminish- Fire loss can never be restored, in the true sense of the word: what is destroyed by the ing supply of raw material. flames is gone forever. Lately we have been reading of the successful efforts of a foreign scientist to transmute quicksilver into gold. Where, though, shall we find the al- chemic wizard who can change a cloud of smoke and ashes back into a dwell- ing? He does not live and he never will. So, then, we see that fire is a thief of the worst possible kind, for it steals from the past, from the pres- ent and from the future of our great land, and what it steals does not re- turn to us. Last year, in this country, fire stole 15,000 useful human beings. Such a paying out of innocent life is a dread- ful thing for a people to contemplate, a people at peace within and without their borders. And it does not be- come the pleasanter when we reflect further, as we must, that this sacrifice was all to less than no purpose. Further than this, in money, in cold hard cash, invested in improved prop- erty, fire took from us a total of $508,- 000,000. This—think of it!—is more than $16 a second. If you would realize what this means, draw out your second hand racing around the dial. As it completes the circuit and registers one minute, just say to yourself, “Another thousand gone up in smoke.” Cer- tainly this—I it—is a pace which staggers my own imagination, and I have been in the thick of the watch and observe the confess battle against fire for more than a few years. Sixteen dollars a second! That is what is happening in the country at Let .us_ see what New share of this $508,000,000 Remembering that ours is the world’s biggest city we expect the toll to be heavy, of course, but are large. York's amounts to. now we, I wonder, prepared to learn that ~ *Address delivered by ~ John Kenlon, Chief, New York Fire Department, from Radio Station WNYC, New York City. MICHIGAN TRADESMAN it was, last year, no less than $19,600,- 0002 And this gigantic sum, let me say, is loss direct. The consequential losses, those, that is, which were due to interruption of business, to stoppage of rents, to cancellation of taxes, be- ing beyond all computation. In Great- er New York, in 1923, there was a total of exactly 20,043 separate fires, costing in property destruction an average of $977 for each outbreak. Now, then, what causes these large losses of city and Nation? What is it that places America at the very head of all the countries of the globe in I'll tell you what or rather, what they are, since At least 75 per cent. of all fires, and consequently of the aggregate loss resulting from these fires, can be traced to Careless- Ignorance, and thus are From one or the other of these malefactors—often from both point of fire waste? it 45, the responsibility is dual. ness or to preventable. come the sparks, tiny perhaps at first, that start fires in 359 American homes every day, on the average, and that are visiting in combination—usually aes Toca coo 8a YOUR QUESTION: Shall delay of a moment bring fire disaster instead of Christmas Cheer! OUR ANSWER: Bring Christmas Cheer and hang up a Pioneer Fire Extinguisher at ev- ery danger spot. One in your garage. one in your ‘ar, one on your motor boat, and a half dozen in your home and at the factory. Merry Christmas and Happy New Year PIONEER CHEMICAL CO. of Ithaca Irnaca, Micu. WESTERN DIVISION 212 West 11th Ave. Mitchell, €o. Dak. The Merchants’ Creditors Asso- ciation, 208-210 McCamly Bldg., Battle Creek, Mich., have a Col- lection Service that Collects at a small cost and the subscribers get every Dollar collected. Try it and be convinced! References: Chamber of Commerce and Old National Bank, Battle Creek, Mich. December 24, 1924 SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS | Write | LL. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. The Mill Mutuals Agency LANSING - MICHIGAN STRENGTH ECONOM Y RAG Zi) < ZA REPRESENTING THE MICHIGAN MILLERS MUTUAL FIRE INSURANCE CO. AND ASSOCIATED COMPANIES Combined Assets of Group $30,215,678.02 20% TO 40% SAVINGS MADE IN 192 3 Fire Insurance —All Branches TORNADO - AUTOMOBILE - PLATE GLASS << © een > « ‘ ‘ t « ? «} > 4 2 > — sonusneus ae _ , * * « ? 4a « @ » December 24, 1924 MICHIGAN TRADESMAN 15 one hospital, five schools, fifteen hotels, five churches, two theaters, ninety-six farms, for example, all in a single twenty-four hour span. They—Care- less and Ignorance—are sending the country’s army of fire-fighters to a fire a minute, day in and day out, year after year. They—Carelessnes and Ignorance—are the real thieves operat- ing practically without let-up through the medium of fire. Hence it is Care- lessness and Ignorance that we must overcome. That is all very well, you may say, but what have we a fire department for? To fight fire, of course, and to fight it constantly and effectively and courageously. That is the business of firemen. Our own department, here in New York, is working tirelessly to keep the loss down. Its fire methods, I may be permitted to say, and its ap- paratus, are second to none the world over. Yet this is not enough. I re- peat: it is not enough. I need not remind you that we also have police departments in all our American cities. Again, New York’s is without a superior. But do we, for that reason, ever commit the folly of leaving our doors unlocked at night, of throwing our windows wide open and keeping them so, of “parking” our jewelry on the front porch, of airing our silverware on the fire escape? Hardly! Imperfectly, it is true, but still to a measurable extent, we co- operate with the constituted guardians of law and order by keeping our valu- ables under lock and key and our homes barred against the intruder. The point I wish to make is that it is entirely possibile, that it is, in fact, needful for us similarly to guard against the flames in our homes and in our places of business and public resort. So will we co-operate with the fire department by reducing the likelihood of a fire’s starting. While the department must, perforce, pay most of its attention and devote most of its time to the fighting of fires— actual, definite blazes—we, in our capacity as private citizens, can fight Fire, Fire with a capital F—by pre- venting it. Let the firemen fight the fire after the fact, while we, the public, fight it before the fact, before it starts. That, essentially, is what is done in those countries where the fire loss is low enough to be a source of public pride, instead of, as here, a National disgrace. Fire-resistive building will do a great deal, that is true. As yet, in America, much of our standing con- struction can almost be said to have been “built to burn.’ Fire-resistive construction—including, among other things, the substitution everywhere of incombustible for inflammable roofs— will replace, in time, the structures that now are standing invitations to fire. Economic reasons will bring this about. By all means let it come; let us help it to arrive. And let there be also a Nation-wide adoptions of that fundamentally just law which fixes personal responsibility for preventable fire and exacts from the heedless pay- ment for extinguishing their needless blazes. Both these measures are vital. But above these, above all, indeed, let there be a spread of knowledge of what constitute the chief fire hazards. This, and a change from Carelessness to Carefulness in the make-up of the average American citizen. All of us should make Carefulness not only a habit but an ingrained instinct. Not until it becomes natural for us to do the safe instead of the dangerous thing in relation to possible fire, and to do it with our eyes open, will American world-leadership in material progress be a full reality. It is “up” to us all. ee Amazing Indifference to Fire Hazards Written for the Tradesman. A garage built of lumber can be put up in a day or two. One of tile or cement block require a week or two to build and season for use. The wooden building can be burned down in a half hour; while the concrete one with metal or asphalt roofing will defy sparks, grass fires, bonfires and almost everything from outside but a great conflagration. To-day the tile block building can be built for the same or less money than a wooden one. Should a_ fire occur inside the garage from explod- ing gasoline or otherwise the menace to surrounding buildings would be far less. Putting up a garage or any other small building about the premis- es demands careful consideration the same as in the erection of residences and other large buildings. E. E. Whitney. —————— Want $1,000 Bond Put Up By Peddler Minneapolis, Dec. 22—This city’s peddler ordinance became effective here recently when it was signed by Mayor Leach. Under the provisions of the ordinance, house-to-house canvas- sers will have to pay a license fee of $25 and put up a bond of $1,000. The matter of working out an or- dinance that would withstand court action was carefully considered in a number of meetings of the retailers and the license committees. Merchants Life Insurance Company WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents | | | OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is > 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank Buy Safe Bonds from ~The Old National PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan FINNISH MUTUAL FIRE INSURANCE CO. CALUMES, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. Rea EN RROD SBR LT ECONOMICALLY SOUND. Tenure of Independent Retailer Is Invulnerable. A lot of clever writers scem to take dipping their pens and to prove that the retailer is an ap- pleasure in then setting out small independent plicant for membership in the “Down and Out Club.” Dr. Paul Nystrom in a recent ap- pearance before the Trade Association Executives in New York made a most interesting address on “Trends in Distribution.” According to Dr. Nystrom’s mates, the total volume of retail trade in the United States in 1923 was thirty- five billion dollars. Out of this total he estimates that one and one-half bil- lion’ dollars was transacted by mail order houses, or 4 per cent. of the total retail trade. Sears, Roebuck & Co., Montgomery Ward and the Na- tional Cloak and Suit Co., Dr. Nystrom said, transact one-third of the order business, the other two-thirds being done by mail order concerns of esti- mail less importance whose names are not so well known. The future growth of the mail order business, Dr. Nystrom believes, will depend upon the growth of population. It will not be possible, he thinks, for the mail order houses to add volume in the future as rapidly as they have in the past, for two reasons—first, be- cause of the advent of good roads throughout the country and the quite universal use of the automobile which makes it possible for farmers and others to run into town and make per- sonal purchases; and second, because certain chains of stores, operated on very aggressive lines, have boldly in- vaded mail order territory and have made great gains in business, largely at the expense of the mail order houses. Such chains seem to afford many of the advantages that consum- ers in rural districts have heretofore expected from the mail order house and they have the goods on the spot for examination and immediate deliv- ery. We might add, by way of confirming Dr. Nystrom’s belief, that only a cer- tain number of people out of the popu- lation are natural mail order customers. There are cold-blooded folks who are willing to choose their mer- chandise from a small catalog picture and description, send the money in advance and then wait for the delivery of the goods, but most people like to have possession as soon as they deter- That's a general human some mine to buy. characteristic in favor of the local re- tailer. There will, of course, always be a large number of folks who will try the mail order route occasionally and then drop away from i‘. We believe Dr. Nystrcm is right in saying the growth of the mail order business in the future will depend upon the growth of population. So much for the mail order house. Let us consider the chain store. Again we are quoting Dr. Nystrom. There are at present some 2,000 chains of stores with something like 80,000 unit stores. In 1923 the total volume of chain stores amounted to three bil- lion dollars, or 10 per cent. of the total a MICHIGAN TRADESMAN volume at retail. Dr. Nystrom esti- mates that one-sixth of all groceries are sold through chain stores and that from 15 to 20 per cent. of the retail drug business is done by chain stores. The five and ten cent stores, he esti- mates, do more than one-half of the toial notions business. What makes the success of the chain store? Dr. Nystrom enumerates the principal points in the success of the chain store business. First, they get the best locations. Second, they standardize equipment and arrangement for the greatest con- venience. Third, they carefully train their em- ployes. ° Fourth, they standardize _ their stocks. Fifth, they take advantage of mass purchasing. As Dr. Nystrom pointed out, how- ever, the best locations are open to the independent retailer quite as much as to the chain store. The independent retailer also has learned to standardize his equipment and to arrange it for greatest con- venience and service. The independent store can take ad- vantage of the possibilities in training its employes to the same extent that the chain store does. The independent store aims to give a wider service through providing a greater selection of merchandise than the chain store. Some independent retailers have learned to pool their purchases and se- cure something of the advantages of the chain store. Probably the biggest advantage of the chain store comes from the fact that it follows a middle-of-the-road policy. Through careful study and scrutiny of its merchandise stocks it has learned to eliminate slow-turning items, leaving the independent retail- er to give service to the community by carrying the things which the chain stores refuse to carry. Dr. Nystrom made the flat statement that, in his belief, service for service and commodity for commodity con- sidered, neither the chain store nor any other form of distribution sells merchandise any cheaper than the in- dependent retail store. Here is an interesting and perhaps a significant thing. A few days ago we lunched with a very keen student of distribution who is himself presi- dent of a chain store organization. The man said: In my opinion the cream has been skimmed from the chain store busi- Originally the chain stores com- peted with the independent retailer but now there are so many chains that they are cutting each other’s throats. One of the weaknesses of the chain store business has been that chain organiza- tions have prided themselves on their ability to set up unit stores with a minimum investment. This has made it possible for almost anybody to go into the business with the result that the field now is crowded. As an example this man cited the Jones Tea Co., which in 1910 transact- ed a volume of $10,000,000 on which it made approximately $990,000 profit. The average business of that same ness. concern for the last six years, how- ever, has shown a volume of $26,000,- 000 with only $450,000 profit. The volume has increased two and one- half times and the profit has decreased more than 50 per cent. Here is another interesting point. The man to whom we have just re- ferred expressed the belief that the future success of chain store srganiza- tions will depend upon the estallish- ment of much larger units. Taking the grocery business for example, he believes that the chain of the future will establish “food department stores” with fine, large buildings, beautiful surroundings and environment and will place great emphasis on cleanli- ness, sanitation, etc. An enterprise of this kind, he believes, would invite such extensive capital that it would discourage competition. Isn’t it an interesting thought that in the chain store field, where every emphasis has been placed upon a mid- dle-of-the-road policy with the elim- ination of service and the reduction of cost to a minimum, there should now be men who believe that the salvation of chain store business is going to de- pend on getting back to service and atmosphere and all those things, to which the independent retailer has ad- hered and for which he has been so soundly criticized for a number of years? Out of the consideration of things of this kind the independent retailer should get this thought—that the re- tail store economically is a sound proposition, that people have a right to all the service for which they are willing to pay and that they are willing to pay for the kind of service that the independent retailer gives. Let other forms of distribution come and go, but the retail store will remain and there is a place for every independent re- tailer no matter how small if he can put real service and an agreeable per- senality into his business. The days of the small independent retailer are not numbered. They are without limit. Lewis Hahn. 2 —____ Keep Your Cigar Stock Properly Moistened. We all know as a matter of theory that cigars should be kept moistened. If you want to know what a dry cigar will do, put a couple in a tumbler and set the tumbler somewhere on a shelf. The cigars will soon dry out. When they have reached this condition take one and examine it. It looks all right. The end is beginning to flake off a little, perhaps, but there is nothing about the cigar to make a customer suspicious. Now select an easy chair, seat yourself, and light the cigar. This is the position usually assumed by a man who wants to take an after dinner smoke at home. Put yourself in his place. Now what happens? The cigar begins to throw off burning par- ticles and you stand a very fair chance of burning a hole in your trousers. Try it. The object lesson will impress you more than anything one could put into words. Fireworks down the front of his vest will make the customer happy. They have a tobacco in South Africa which is so dry that it is known lo- December 24, 1924 cally as “the tailor’s friend.” It gets the tailor a great deal of extra busi- ness. The proprietor of an up town drug store had been trying for a long time to get the cigar business of a banker who lived near the store. He had sent out folders and follow-up le:ters for a long time. One night the banker had a couple of friends drop in. Finding himself out of cigars, he stepped around to the corner drug store and bought a dozen. The attend- ant took them from a box on a shelf. The banker recalled this later. The first man to light up got a shower of sparks on his trousers, and before he could shake them off a hole had been burned through the goods. He was very much incensed and a big business deal fell through. The banker was sore and went around to see the drug- gist. An investigation showed that the attendants were selling cigars so rapidly that they kept a number of boxes on shelves instead of in the moistening case. Thus the cigars be- came so dry that when one of them was lighted it gave a good imitation of a Roman candle. Another dealer missed a good cigar customer for a long time and finally hailed him one day on the street. “Why don’t I ever see you in the store any more,’ was the question put. “You will see me,’ was the reply, “when I need any more perpendicular cigars.” “Huh? “Well, the last cigars I bought were so dry that I could not smoke them while sitting down. I had to smoke them standing up, so I call them per- pendicular cigars.” What du you mean?” Others have had the same experi- ence. These episodes are irritating. It is a very easy matter to burn a hole in a fine silk shirt. With a very dry cigar the danger increases, and when a customer does ruin a shirt in this manner he doesn’t furnish the dealer with any good advertising. It may be all right to keep cigars on a shelf during rush hours, but they should go into the humidor from time to time. Some dry cigars are more like torches than others, but none of them afford a satisfactory smoke. Watch your cigars. See that attend- ants keep them properly moistened. Otherwise you may find business fall- ing off without being able to put your finger on the weak spot in your System. ———>++>___ We need not fear Bolshevism in America. So long as the auto stays with us the Reds cannot touch us. Lord Ashfield, chairman of the Lon- don Underground Railways, has been over here and the auto stars the list of his findings in the report he has just made on returning home. The auto is our great social prophylactic. Says Lord Ashfield: “The motor car has afforded the working people in the cities an opportunity to reach the country and spend their leisure hours away from their ordinary surroundings along with their families and friends. It gives them something to which to look forward when their day’s work is finished, and goes a long way toward preventing discontent and _ unrest creeping in.” “a \@

Spring Prices May Not Advance. As the Spring season in men’s cloth- ing at wholesale has advanced to the present stage without price advances over the opening levels, it is held un- likely that in the time remaining there will be any substantial or general in- creases announced. Some manufac- turers may increase their prices on duplicate orders, but even this action, it was said yesterday, is likely to be restricted. Although the advances are deemed justified owing to the higher prices asked for Spring woolens, the manufacturers apparently consider in- creases on their lines unwise at the moment. Buying by the retailers, it was pointed out, has been somewhat “draggy” because of the poor selling weather they have had this Fall. More- over, the buying of piece goods by the manufacturers since the price increases on them has been light, so that the added cost of them is more or less theoretical. ——_+2>____ Lighter Shades in Men’s Gloves. In men’s capeskin gloves the dark tan shade is passing out of vogue and is being replaced by the lighter shades, such as cork and the new English red- dish tan, according to the latest report by the Style Committee of the glove industry to manufacturers. Brown, the committee finds, is decreasing in favor, particularly in the metropolitan sections. Mocha and degrain leather gloves are wanted almost exclusively in gray, with a tendency toward the lighter shades. The pearl tint of natural buckskin is the leader in gloves of that leather, but there is also strong interest in camel, fawn and buff. Gloves of pigskin or grained deer in bright chrome shades are much more to the fore than they have been, the demand for the former exceeding the supply. This is because of the scarcity of peccary or Mexican wild boar skins from which the leather is made. —__+_~»2.2s—__ Two Trousers Suits Still Lead. Clothing manufacturers and retailers agree there is nothing to indicate a falling off in the demand for “two- Their views are support- ed by the volume of Spring business booked in the suits as compared with that for the single-trousers ones. While the manufacturers are not entirely pleased with the two-trousers vogue, they admit they are forced to swim with the current in giving consumers what they want. There is a feeling on the part of some manufacturers, how- ever, that the retailers are “trading down” in these suits, in order to sell them at a parity with prices previously ruling for the single-trousers suit. A Rochester manufacturer attacks this as an error that will react on the retailer. “You cannot produce a suit with two pairs of trousers at the same price as a suit which has only one pair of trousers,” comments this manufacturer. ——_.+>—___ Women’s Ribbed Goods Selling. Not the least interesting feature of the business that is now being placed in ribbed underwear for Fall, 1925, delivery is that advance orders for women’s ribbed goods are much great- er than last year. In addition to this, at least one of the big selling agencies has had a much larger duplicate busi- ness on this merchandise than for some time. In fact, it was described yes- terday as being quite remarkable. Both the repeat and advance buying are at- tributed to the very low condition of wholesalers’ stocks, which resulted from their failure to buy to any extent a year ago. This failure led more than one member of the trade to think that the bloomer type of underwear, both silk and cotton, had permanently superseded ribbed vests and drawers. Current and recent buying, however, disproves this belief very forcibly. pants” suits. —__2 2. —___ Irish Linen Conditions. New business in damasks and house- hold linens is limited to a bulletin of the Irish Linen Society, but some for- ward orders are being placed. There has been a rush of shipments lately in handkerchiefs the bulletin adds, and reports from the United States in- dicate good sales for the holiday trade. There is a keen demand for cambrics and “sheers,” most of which have been on order for some time. Further or- ders are not so easy to book, but there is no chance of better terms on pres- ent flax and yarn costs. Colored dress linens continue in demand, and _ fur- ther important orders may be expected as soon as early shipments have been made. The Irish flax markets are said by the bulletin to be in full swing although supplies are smaller than at this time last year because of the poor field. —— ooo Style in Misses’ Dresses. So important has style become in the manufacture and sale of misses’ dresses that makers of this merchan- dise are considering with unusual care the fabrics they will cut up for Spring. From present indications there will be a minimum of taffeta dresses shown in the better lines during the early sea- son, chiefly because those fabrics have come largely to be regarded as staples. To a lesser extent the same is true of flannels, but even they are expected to suffer for Spring because of their wide use in recent months. Prints promise to be seen in more or less pro- fusion, while cashmeres are touted widely for use in ensemble suits for misses. These garments, which are really dresses, give the effect of em- bracing three pieces. For children of ages from two to six, voiles will be favored in dresses. —_—_-. Will Closely Study Market Here. While reports from ready-to-wear salesmen on the road with Spring gar- December 24, 1924 ment lines indicate that retailers are looking forward to an active Spring, they also show that there will be much studying of the market at first hand by store representatives on their trips here next month and during February. This is attributed mainly to the style uncertainty prevailing at the present time, which is holding back somewhat the sale of early sample merchandise. The retailers are said to have found that the style changes are so swift at times that too heavy buying of the sample lines has not worked out well. This risk they believe will be obviated by a survey of the market here and the style tendencies next month. =o Good Sampling of Dress Ribbons. The progress of the sampling of rib- bons done by the dress manufacturers has been encouraging to ribbon whole- salers. This business has been the bright spot in recent trading, and the ribbon manufacturers apparently look for a much broader distribution of their merchandise to the dress trade during the coming Spring. Narrow novelties form the bulk of the mer- chandise wanted. The millinery trade has also been active, taking satins and moires principally. The buying of re- tailers has been of the fill-in variety lately, with stress placed on novelty holiday numbers. Their attention will be directed to the Spring lines after the turn of the year. a A college education is a fine thing for the man who knows how to use it, but if you can’t have one, don’t lose any sleep on that account. may still be yours! The world PHONE aUtOMe Te 54-829 ment. SCOTT-BOER COMPANY WHOLESALE LADIES’ TRIMMED HATS ans ee on TRIMMED HAT HOUSE. We Specialize in $3.00 Hats Hundreds of Hats on the Floor ready for immediate ship- Order now. Any quantity will be promptly filled. TRY OUR MATRON HATS. 28 oes AVENUE, a W. stocks before inventory. REORGANIZATION SALE GRAND RAPIDS a GOODS Co. Two Days Only—Monday and Tuesday, Dec. 29th and 30th ; We are making prices for the Re-Organization Sale irrespective of cost or selling price and solely with the idea of cleaning up our WATCH FOR OUR SALE CIRCULAR If you are interested in making money, be sure to visit us on either Monday or Tuesday, Dec. 29th or 30th. REGULAR TERMS WILL DISE SOLD DURING THIS SALE. GRAND RAPIDS DRY GOODS CO. GRAND RAPIDS, MICH. Free Parking Space Provided Across the Street. APPLY ON ALL MERCHAN- ome December 24, 1924 MICHIGAN TRADESMAN 19 Avoid These Advertising Errors. R. F. Murphy, of the Boston Better 3usiness Commission, has been kind enough to forward a copy of the com- mission’s “Handy Rules for Copy Writers,” designed to avoid common errors in advertising and misstatements frowned upon by the Better Business Commission: Use correct names for materials— Wool means all wool. Silk means all silk. Rayon means all rayon. Rayon silk should never be used. If more than one material is used For example: Wool and cotton, silk and wool, rayon and silk, wool, cotton and silk, wool, cotton and rayon. Popular fabric terms which denote all-wool fabrics—When these terms are used on fabrics other than all-wool the material content should be used— flannel, chinchilla cloth, serge, eider- down, worsted, cashmere. Popular fabric terms which denote all-silk fabrics—When these terms are used on fabrics other than all-silk the material content should be used—satin, pongee, velvet, chiffon, faille, canton crepe, crepe de chine, charmeuse, foul- ard, taffeta, duvetyne. Silk hosiery—Always mention any parts of the hose that are not made of silk, i. e., silk hosiery (lisle tops and feet). Furs—Use the true name of the fur. Comparative prices—Be sure they are correct. Where the range of prices is used be sure to ge the lowest as well as the highest. In advertising mer- chandise reduced from a higher price, the last price at which the merchan- dise was on sale before being reduced all must be mentioned. should be given. Seconds—The fact that merchandise is of second quality should be display- ed prominently in advertising. The word second should be used without adiective qualification.” —_2.2s—_ Awaits Judgment of Retailers. Referring to the quiet prevailing in the woolen dress goods market now, selling agents here say that a consider- able clearing of fabric tendencies for Spring is necessary before further progress will be made. It is true that some textures, such as flannels, light- weight and closely woven cashmeres, kashas, casmere twill and certain sports weaves, stand out and will probably lead. But, even in connec- tion with these, there is considerable uncertainty felt as to color and other details. The answer to the questions raised will be provided when the re- ‘ailers come into the market here in numbers next month and place orders, which will enable the garment manu- facturers to go ahead with a greater cegree of confidence. —_—__sso—_ What One Color For Spring? One of the questions that is bother- ing selling agents of dress goods mills at the moment is the one color that is likely to stand out in the Spring sea- son as did the cranberry shade during the Fall. The vogue of the latter came without warning, and it found many of the mills unable to meet the im- mediate demand. The outcome was that fabrics of other colors were dyed in the cranberry shade. This produced streaks and uneven effects, and the fabrics generally were not up to the s'andard which the mills would have upheld if they had had more time. At present there is no single color that stands out for Spring, the mills show- ing a very wide variety, running the whole gamut of color. —_++2>—__—_ Orders For Artificial Silk. Large users of artificial silk have been placing substantial orders to cover themselves at present prices through the first three months of next year. They are convinced that there is likely to be an upward revision of prices by the leading producers of the fiber about April 1. So large has the volume of orders been for the artificial produce for delivery up to that time that in some instances the producers have been compelled to cut them down. This is particularly true of cer- tain deniers, the production of which is not as great as othérs, but for which the demand lately has been ruling strong. ——_o2-o_ Cross-Word Puzzle Influence. Cross-word puzzles are having their effect on the dress goods trade. The craze is not creating mental disturb- ances or wrecking hitherto serene tem- peraments, although these might be expected, but it is causing a greater demand for checked patterns of all sizes and plaids. In the last few weeks the manufacturers and _ retail- ers have realized the importance of the development and the former are not slow in taking advantage of this feature entering into the Spring situa- tion. Silks, as well as woolens and worsteds, are being developed in the patterns resembling the cross-word “brain teasers.” 2. Tie Silk Orders For Spring. The tie silk mills are receiving a good early business in Spring tie silks, according to one of the leading makers of these goods. Orders are ahead ofa year ago at ‘this time, their distribu- tion among neckwear manufacturers generally having been good. The silk and wool merchandise continues to hold favor, and while the mills mak- ing this weave are possibly not as much pressed as they were during the past two years, this fabric is still in demand for ties to retail below $1. Stripes are well to the fore in all silk weaves, as are neat figured patterns and moire effects. Colors again run to the brighter shades. ————».2>__ Notion Outlook For Spring. Leaders in the wholesale notion trade figure that the Spring will see substantially improved business in their field. The recent attention di- rected to the merchandising and sell- ing of notions, they say, has been pro- ductive of a large amount of good which to some extent has already been shown in tangible sales gains. This Fall’s business has been considerably better than was that in the correspond- ing period last year. The trade is now working on a standardized sample card which will be a much more economical and efficient way for jobbers to handle samples than the present method. —_———eoe o-oo Sensible men settle disputes, fools litigate. Fool Argument Against Old Age Pensions. Boyne City, Dec. 20-—-In a recent number of the Michigan Tradesman, Frank S. Verbeck contributed a two- column article under the heading “Fool Pension Bill Introduced in Con- gress.’ The article breathes hostility to pensions in general and old age pensions in particular. It also bitterly attacks the Howell-Barkley railroad bill. With this last I am not particu- larly concerned, and only remark the fallacious, even ridiculous attempt to link it up with the pension proposition. Mr. Verbeck states fairly the pro- visions of the bill introduced in Con- gress, but is not as fair in his pre- sentation of the objections to it. His objections are along two lines—the al- leged burden on the taxpayers and an assertion that provision is already made in.every community for the care of the dependent aged. As to the former, investigations made by legislative committees in sev- eral states show, that taking into con- sideration the salaries of poor-law of- ficials, the upkeep of county farms and aimshouses, together with the profit- eering inevitably connected with al- most every public function, the cost ot the poorhouse system exceeds the “dollar a day’ of the old age pension maximum. The statement that in every com- munity provision has already been made to care for the unfortunate has to be taken “with many grains of salt.” Probably a compelling revolt at its in- humanity would prevent people from leaving the unfortunate to starve or freeze. But what is offered as the alternative? Let the hatched hovels in which the poor are often huddled with a lack of wholesome food give answer, or let the cruelties of the poorhouse, as disclosed by legislative investigation show the alternative. Mr. Verbeck himself seems to have ap- preciated the absurdity of this last, as he softens the poorhouse into a hospital with its imaginary nurses and attend- ants. Throughout his article Mr. Verbeck continually misstates or ignores the character of a pension. According 1 Webster, a pension is not a charity, nor a pauper gift, but is a “delayed payment for services rendered and only partially compensated. This is the case whether the services have been public for the Nation, State or munici- pality, or private for individual, firms, or corporation employes. In the case of the age-disabled, who have given the prime of their years to labor which directly or indirectly has built up the prosperity of the State, but who worked for wages too small to enable them to “lay by” for old age, the proposed pension is but the pay- ment of a balance justly due. In the case of unskilled laborers, working for various employers, the state whose prosperity they have enhanced is the only party that can equitably pay the balance due them. Hence the state paid pension. Whether from ignorance or “malice aforethought,” Mr. Verbeck deliberate- ly misstates the case when he pre- sents the assistance to orphan children as a form of pension. There is no likeness whatever. The children have done nothing for the State, and assist- ance given them may be considered an act of sheer humanity or an invest- ment in future citizens. Support of widowed mothers has a two-fold aspect. It may be regarded as a pension for child-bearing and the early care of the children or as an in- vestment for future citizens. Possibly the two-fold object has made a stronger appeal, for forty-two of the forty-eight states already have in- dividual mother’s pensions. In short, in spite of fool objections, there is a growing sentiment in all of the states in favor of the enactment of laws that will do justice to the honest toiler by paying him the balance due for his long and faithful service in pro- moting the welfare of the country. W. P. Vought. Now He Knows. An old countryman had been about Vancouver for some time without work, but finally got a job cutting the slabs into stove lengths. The hazy circle at the outer edge of the circular saw had a tremendous fascination for him and at last he put his finger over it to see just what it was. ° As he stood gazing at the bleeding finger stump, the foreman came along. “Well, what’s the matter here?” he asked. “Blime me if I know,” was the reply. “You see I just put my finger over the saw like that—-My gawd, there’s another one gone!” NASHUA BLANKETS We are featuring the Nashua line of blankets for Winter and Spring in staple colors, plaids, part wool plaids and comfortables. Our prices are ready and right. Inquire for them, or consult our salesmen when they call with a full line of samples. mee Goaamlipsanplersenint PROVI = = = = Friendship, Service and Conscience in Business. This story is for young men and women entering the egg business. Probably no other business in the world so tempts the one in it to think solely of profit. If ten cases of eggs are unloaded at your door by the ex- press company, do you examine them to see how little you have to pay for them and how much you can ask for them? That is simon-pure profit thinking. Good business implies friendship and service no less than does a pro- fession. You think of your doctor or lawyer as a part of your family or of- fice force; they are on the inside. You expect them to render a service, and you expect to pay them for the service rendered. Now. whose doctor are you on the ten cases of eggs? Either you are working for the shipper to find the best outlet you can for his eggs while maintaining a fair margin of profit for yourself, or you are working for the distributor to find a supply of the best eggs suitable for his trade while maintaining a fair margin of profit for yourself, or the tempter has you and you study to make your margin of profit as large as possible. In the first instance, you hold the shipper’s interest -~and your own in ‘proper balance by giving the shipper all the advantage you can without for- feiting your profit or warping your good relations with buyers who are necessary to the business. In the sec- ond instance, you hold the buyer’s in- terests and your own in proper balance by giving the buyer all the advantage you can in justice to yourself while keeping open the sources of supply which are equally necessary to your business. In the third instance you are thinking solely of yourself—you are building trade nowhere. You may set up for yourself a stated profit per case, but there remains the temptation to seek trade, regardless of whether it will benefit anyone besides yourself. You may set up a standard of service, but you are serving no one in particular, and the service idea will not remain long in the foreground. You may argue that your customer is not thinking of friendships, nor of service, and that he has no conscience in a business transaction. Yes, if you feel that way. go to it and treat him as you would a competitor, but you must admit that it is a tempting feeling to encourage and to exaggerate out of self interest. Nor will you make friendships. In the day when you may need a friend who has profited by your having been in business, you will find yourself with- out friends. The very ease with which you can get into the egg business, and pre- cisely because there are few orthodox or traditional ways of doing it and few limitations of conscience, maybe, among those about you, these facts only account for the few successes and frequent instability found within the trade. Set up for yourself a scheme of doing business that will benefit some- one whom you can call your customer and honestly strive to serve him while maintaining a fair margin of profit for yourself and a clear conscience toward the man to whom you have to go in performing the service to your cus- tomer. Keep your self respect by re- fusing to entertain business which benefits yourself at the expense of all others, no matter how cleanly that business may be conducted. Many persons enter business with open minds on almost everything, even on questions of right and wrong. They go to work to make a living and they continue to regard business as a living and themselves as the providers of the dough. They never rise above cave- man stuff and never become conscious of a duty existing toward the industry or the people served by the industry. They narrow down the community idea to family and home, forgetting that business has long since accepted the telegraph, the telephone, the auto- mobile and a hundred other aids to the widening of business contracts until the national and international mind prevails in business with a consequent widening of our responsibilities. At the very heart of the egg busi- ness is found the speculator who main- tains a bank credit through which he utilizes the people’s money to relieve the industry of a burdensome surplus stock or to attack a market which is running away in the excitement or competitive buying. These functions he performs by means of the future purchase and sale or by an alliance with warehouse interests. He main- tains a membership in an exchange, or relies on trade connections through which to operate. Of all the elements in the egg business the speculator is most exposed to the temptation to operate purely for the profit which he can carry home in his jeans. But he serves a community need and is entitled to the rewards for discharg- ing his responsibility to the commun- ity. Unfortunately, he does not meet that community face to face until some pressure upon it causes its voice to be heard. He is a step farther removed than the man who handles the goods. Headquarters for California Navel Oranges California Emperor Grapes Late Howe Cranberries Seald Sweet Grape Fruit Nuts, Figs and Dates Get our prices before placing your Holiday order KENT STORAGE COMPANY GRAND RAPIDS_~ LANSING ~ BATTLE CREEK ‘Wholesale Grocers, . , General Warehousing end Distribu ting M. J. DARK & SONS GRAND RAPIDS, MICH. ee er Receivers and Shippers of All Seasonable Fruits and Vegetables Pe NCE in a while we allow ourselves the luxury of . thanking our friends for the evidences of their good will extended to us from time to time. This is one of those occasions, and we use it gladly to express our grate- ful appreciation for the business given us in the past year. We sincerely hope that in the future, our relations may be most cordial, and that mutual advantage may result. : JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN December 24, 1924 MICHIGAN TRADESMAN 21 And that is all the difference between the speculator and the operator. If he keeps in view his usefulness to the community and to the industry, he will not seek monopoly nor press an advantage too far. He best serves his own interests in the long run when he serves the industry as a whole, keeping in mind his function, which is to equalize supply and demand by relieving the trade of a burdensome surplus, or buying a future delivery, and by opening his stores when the eggs are needed, or selling short if he thinks those who hold the eggs are withholding them at unwarranted prices. Speculators who fall for the mo- nopoly idea generally get greedy, and before long they have lost perspective on themselves as well as on their business. Sooner or later they go broke, and, what is worse, they don’t get much sympathy when they do go broke. The man in the egg business who voluntarily takes the right course as he sees right will learn to distinguish right from wrong and will eventually find himself entrenchel behind pretty good defences. A business which has not a well developed co1sciousness of service is subject to periodic attacks on its methods, sometimes from with- in and often from outside the industry. Then we turn for guidance to the men who have kept the trust, who are known for their friendships, their ser- vice to the industry and to the public and who have kept faith with their conscience. And these men will determine the egg business of the future. Paul Mandeville. ———_-—>— Believes Canned Food Should Be Branded. Dr. Charles Thom of the Federal 3ureau of Chemistry, addressing the New Jersey Sanitary Association at Atlantic City last week, took up the old question of canned foods and gave earnest warning of the danger that lies in such goods if their consumption is too long delayed. He called special a'tention to the risks involved when the acids originally in, or developed by, the contents of the cans have time to dissolve an appreciable part of. the containing metal, for these metallic salts are all highly poisonous. The protection of the public from this peril, Dr. Thom insisted, could be achieved only by branding or other- wise permanently marking every can with the date when it was put up. That has been suggested many times be- fore, but always it has elicited more or less angry protests from the can- ners and those who sell their wares, for the public has a strong impression that “canned goods” deteriorate with the passage of time. It would become more and more difficult to sell such goods as the date they bore became remote from the day of purchase, and finally it would be impossible. Dr. Thom said that cans of food often stand for as many as five years on a grocer’s shelves before they are sold, and he more than intimated that much sooner than that canned goods were worse than worthless—were dis- tinctly and directly unhealthful, Even when the food contents of metal cans contain no acids, a slow deterioration goes on, beginning almost at once and proceeding steadily. For a period not yet definitely ascertained, and varying with the nature of the food and the conditions in which the cans are kept, this deterioration is hardly measurable and the food is not appreciably in- jurious. It therefore might be a com- mercial hardship if all cans were branded with the exact day and month of putting up, but there can be no reasonable or honest objection to marking the year of preservation. If any foods will stand keeping longer than a year, the fact can be ascertained and the public educated as to the limits of time during which the several foods safely may be eaten from cans. That sales should not be made after those limits are passed is obvious. -——_. >> Has Corn Permanently Yielded To Peas? “During the past seventeen years it has happened upon only three occa- sions that the pack of canned peas ex- ceeded that of canned corn,” com- ments Gibbs & Co., of Baltimore. “In 1913 peas gained what proved to be a merely corn. During the long interval from 1913 until 1922 corn held fixedly to second place among the great staples of canned foods. In 1922 peas again pre-empted the coveted position held by corn, but lost it during the follow- ing year. A difference amounting to more than 7,000,000 cases between this year’s pack of peas and this year’s pack of corn is with tremendous ad- vantage to peas and gives them a proud and dignified position among the great staples of canned foods. Corn may ultimately regain over peas but it may not be expected to appear during perhaps a long time to come. The loss of position which corn has suffered in the trade lists may ultimately prove a helpful rather than a hurtful thing; it may not un- likely prove a very blessing in disguise. The production methods and the mer- chandising methods followed by can- ners of peas during recent years, hav- ing proved amazingly successful, may be followed with very happy result by canners of corn and by canners of to- matoes. The favor which canned peas now enjoy at the hands of the people comes by no mere chance, but is the result of almost infinite pains- taking.” temporary advantage over ascendancy —— Value of Bermuda Onion Crop of Texas. The estimated farm value of the 1924 Bermuda onion crop of Texas was about $3,243,000, compared with an estimated value of the 1923 crop of $3,108,000, or a little over 4 per cent. greater, although the 1924 acreage showed a decrease of 20 per cent. be- low the 1923 acreage. The crop of 1924 was 2,039,600 bushels, an estimate that is subject to revision; of 1923, 1,- 636,000 bushels. The average price per bushel of the 1924 crop was $1.59 and of the 1923 crop $1.90. This year the average yield was about 200 bushels per acre and last year 129 bushels. We are establishing a reputa- tion for QUALITY BROOMS PARLOR WAREHOUSE WHISK TOY At Very Attractive Prices MICHIGAN EMPLOYMENT INSTITUTION FOR THE BLIND Saginaw, W. S., Michigan “Products which merit your confidence.”’ + “The Wholesome Spread for Bread” QUALITY PREMIUMS SELLS NUCOA I. VAN WESTENBRUGGE Muskegon-Grand Rapids-Holland CHOCOLATES My But They’re Good STRAUB CANDY COMPANY Traverse City, Mich. Saginaw, W. 8., Mich. Chocolates Package Goods of Paramount Quality and Artistic Design Watson-Higgins Milling Co. GRAND. RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Choice Fruit for Christmas Bananas, Oranges, California Grapes, Grapefruit, Cranberries, Head Lettuce The VINKEMULDER CO. GRAND RAPIDS, MICHIGAN MICHIGAN TRADESMAN ) — — Hy — = . = —=— — < STOVES AND —_— ~ ae — me Z Zz es = — a =e A ri on = — Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Handling the Sporting Goods Depart- ment in Winter. Written for the Tradesman. While sporting goods are popular lines in connection with the Christmas trade, the possibilities of developing this business cannot be said to end with the holiday. Winter outdoor activities for the most part come after rather than be- fore the Christmas holiday. They are not restricted even to the holiday week before Christmas New Years. They last pretty well as long as snow And while a good deal and and ice last. of the community demand for sleds, hockey outfits, skates and similar ar- ticles has undoubtedly been met through the sale of these articles for Christmas gifts, there are undoubtedly a good many disappointed youngsters —not to mention older folks—who, having been overlooked by Santa Claus, are, right after the holiday, gloomily meditating their own pur- chases in order to enjoy some favorite outdoor sport. The hardware dealer too often lets the demand for winter sporting goods die away right after the holiday. He features these lines for his holiday but makes no effort to stimu- I am not saying trade; late sales afterward. that the amount of business he will do will make him a millionaire, or any- thing like it; but there is unquestion- ably some business to be done, and it can most efficiently be done by featur- ing these winter lines while the avinter is with And, while the still it has lost all its zest. us. especially, winter is young, and before The youth who wants hockey skates and shoes will buy them a lot more readily in early January, with most of the winter still before him, than in early March, when the pretty well gone. So that late Decem- ber and early January is, weather con- ditions being propitious, a good time to play up to advertise them and to display them. To begin with, look over your stock, so as to know just what you have. Then, put on a display; and inside the winter is these lines, store show these lines where the cus- tomer cannot help but see them, and manner that the customer cannot be attracted them. Finally, that salespeople, when the opportunity comes to make a sale, push these goods energetically, such a but in by see your and intelligently. Knowledge of the goods is an im- portant factor in the sale of sporting goods. It is just as important in con- nection with ice skates as it is with baseball or football supplies at other of the year. The average sporting enthusiast to deal with the salesman who knows some- thing of his favorite pastime. So it will be worth while for salespeople to get posted regarding the goods and the to they belong, if they are not well-posted already. seasons prefers sports which The range of winter sporting goods is far wider than it was only a few There time when the dealer was pretty restricted to skates, hockey sticks, pucks, pads and gloves, snowshoes and requiring coming years ago. was a hardware well sleighs. 3ut new sports new equipment are into popularity and winning their army of devotees. Skis, toboggans, etc., for outdoors, and basket ball, boxing gloves and punching bags for indoors can in most places. Many hardware dealers stock and sell pen- nants, sweaters, sweater coats, foques, hockey shoes, moccasins, heavy socks and other lines which, in a sense, dove- tail into their growing sporting goods Especially where facilities exist steadily be sold trade. for separating the sporting goods de- partment from the rest of the store, with a capable salesman in_ special charge. Of course, the popularity of certain lines is bound to vary, for popular de- mand is a fickle thing. In some com- munities where skates have been popular, a “run” on snowshoes has been known to develop. The wide- awake hardware dealer watches the variations in the public taste, and profits thereby. The hardware dealer is not com- pelled, however, to merely follow the He can do a good interest in special and in outdoor This sort of mis- sionary work is_ best by regular advertising, but through seek- ing out and organizing such local peo- ple as may be interested in this, that or the other form of winter sport. public demand. deal to stimulate out door pastimes, sports as a whole. done, not Climatic conditions of course have a lot to do with shaping the possibili- ties. Hockey demands good ice, as does skating. For snowshoes and. ski- ing, an abundance of snow is essential. Basketball is a popular indoor winter sport almost anywhere in the temper- ate zone: and has developed remark- ably in recent years. The hardware dealer must direct his efforts in the light of a clear knowledge and under- standing of local conditions and local possibilities. He should keep an eye on new lines introduced, and new pastimes that be- come popular in other parts of the country; with a view to determining if these are suitable to local conditions, December 24, 1924 THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Motor nite Trucks 4s" To Fit Your Business AND STYLE SALES SERVICE ECKBERG AUTO COMPANY 810 IONIA AVE. NW. SIDNEY ELEVATORS Will reduce handling expense aad speed up work—will make money tor you. Easily iustailed. Plane and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as weil as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio IN BARLOW BROS. Grand Rapids, Mich. Ask about our way Foster, Stevens. & Co. WHOLESALE HARDWARE io 157-159 Monroe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Company 100-108 Ellsworth Ave., Corner Oakes GRAND RAPIDS, MICH. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” ali-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt. soot anl dust Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. | 144 Division Ave., North ; Citz. Mich. Telephone 51-916 Grand Rapids, December 24, 1924 MICHIGAN TRADESMAN 23 and, if so, getting into the local field ahead of his competitors. Hockey and basketball are good games to encourage; because they in- terest practically the entire population of the community, at least if some sort of league competition can be or- ganized to stimulate public interest. Here, again, the hardware dealer can be an active and important factor in organizing the community for this, that or the other form of outdoor sport; thereby interesting the public in the game, and in the goods he carries. He can also do good work by helping secure improved ‘facilities for winter sports in his community. If the city or town hasn't a properly equipped rink, start an agitation for one, One sporting goods dealer in a com- munity where there was no skating rink, hired men to sweep a section of the river, strung electric lights about this improvised outdoor rink, and pro- vided benches. The result was that four times as many people as usual in- dulged in ice skating. Naturally, the enterprising dealer reaped his reward in increased sales. The wide variety of winter sporting lines now handled in the hardware store makes it easy for the enterprising dealer to put on good displays of these lines. Quite often realistic effects can be secured by using comparatively simple accessories. Thus in an ice skate display, a little bit of mirror with some scattered salt to represent snow adds immensely to the effectiveness of the showing of goods. Dummy figures, if you have them, can be used to good advantage in hockey and basket ball displays, or, in fact, in any kind of display given to sporting goods. If you carry sweater coats, gloves, hockey shoes and similar lines, these can be used to dress your dummy. As a rule it is good policy to use price cards on everything. Help out your price, however, with a catchy line at- tractively characterizing the article shown. There are good and mostly unreal- ized opportunities also for developing trade in gymnastic apparatus. Dumb bells (not the human variety), Indian clubs, and home exercisers of various types will all have a fair sale in most communities, particularly if intelligen-- ly and aggressively pushed. Victor Lauriston. ———2».> >___ See More Activity Ahead. While at the moment the chinaware trade is quiet, domestic makers as well as importers ‘and dealers look forward to considerable activity after the turn of the year. Retail stocks are figured to be very low and this will probably be confirmed by the inventories during January. This, it is believed, should lead to a healthy buying movement to fill in stocks during the first three months of the coming year. Price continues to play a big part im the trade, it was said yesterday, and to meet this the wholesalers have s_restcu popular priced ranges in their prepara- tions for the new buying season. Mod- erate priced sets are thus featured. In import lines, the main tendency is to- ward novelty items and sets. Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Hillsdale Light & Fuel Co., Hills- dale. ‘ Grand Haven Gas Co., Grand Haven Monroe Gas Light & Fuel Co., Monroe. Coldwater Gas Light & Fuel Co., Coldwater. March Automatic Irrigation Co., Muskegon. Morenci Observer Co., Morenci. The Building Securities Corporation, Detroit and Chicago. Golden Products Co., Detroit. Peoples Savings Bank, Grand Rap- ids. Commercial Savings Bank of Grand Rapids. Copper Range Electric Co., Paines- dale. Aetna Finance Corporation, Detroit Dundee Power Co., Dundee. Shelby Basket Co., Shelby. Charles L. Young & Co., Benton Harbor. Kiss & Sons Hungarian Co-opera- tive Packing Association, Detroit. 3ecker Pipe Wrench Co., Saginaw. Charlotte Sanitarium, Charlotte. 2 — A Tough Child. When Dorothy Denton, at two years old, learned a cuss word or two, her parents thought it cute and encour- aged her. At four years they tried to break her of the habit. Tying to the bed and whipping had no effect, so one day her mother told her that the next time she cursed she would have to pack her things and leave as she couldn’t be her little girl any more if she persisted in using such bad lan- guage. The very next day Dorothy's tongue slipped again, so her mother packed up a little bundle of clothes and sent her away, watching her, how- ever, to see what happened. Dorothy went slowly out of the front door and down the steps. She halted on the bottom step and_ sat down. A messenger boy came along and stopped in front of her, saying: “Little girl, does Mr. Denton live here?” “How the hell do I know?” she sweetly replied: “I don’t live here any more.” —_—_ ss >—___ The Recipe. “Sambo, I don’t understand how you can do all your work so quickly and so well.” “T will tell you how it is, boss, I sticks de match of enthusiasm to de fuse of energy and jes naturally ex- plodes, I does.” REFRIGERA TOP> for ALL PURPUSES Send for Catalogue No. 95 for Residences No. 53 for Hotels. Clubs, Hoszitals, Etc. No. * -r Crocery Stores ‘}, °, for Meat Markets No. 73 tor Florist Shops icCRAY REFRIGERATOR CO. 2444 Lake St., Kendallville, sna. WE INVITE As belting manufacturers of you need quick service upon. Call us on either phone. 1—3 IONIA AVE. your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. ! 1g twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or REPAIRING leather belts that GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction.. 20,000 PARTNERS PROFIT FROM CONSUMERS POWER PREFERRED SHARES INQUIRE AT ANY OF OUR OFFICES FOR ALL THE FACTS 5 ue Our Association is Mutual ee Every person who invests a dollar with us becomes one of us, and shares in the profits. Under very low expenses, fit of all. we conduct our affairs for the bene- Our record shows the soundness of our plan. Our plan, the result of 36 years of experience, pays the highest return consistent with safety and good building and loan practice. WE CHARGE NO MEMBERSHIP FEE. THE GRAND RAPIDS MUTUAL BUILDING & LOAN ASSOCIATION Charles N. Remington, Pres. ‘Thomas C. Mason, Secy. WIDDICOMB BUILDING PAID IN CAPITAL AND SURPLUS $6,000,000.00. ee Preferred Lists of Safe Investments OR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4676. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bidg., Ground Floor, Grand Rapids A VISIT to the G. R. Store Fixture Co. will put you next to saving money on Store, Office or Restaurant equipment. Cash or easy terms. 24 MICHIGAN TRADESMAN December 24, 1924 — = — © Ce sess SAAT QANAANNTN LET wif (e ’ \ MMERCIAL TRAVE NNN eee ff (te ) WWD — = — - = LEB: \ AA\\ The Ruinous Cost of Price Cutting. Written for the Tradesman. We all know, perhaps, in a general way that price cutting costs money; but do we ever stop to investigate how much it costs? I have come across some. tabula- tions unlike anything I have seen be- fore which set forth so graphically and so startlingly the actual cost of price cutting that I shall analyze them in detail. I feel that it will pay every reader to follow this analysis. For it will mean money in his purse. The basis of the demonstration is this: Assume a certain margin as cor- rect and that your goods are to carry that margin. Then, if you cut prices 5, 8, 10 per cent. and more, how much more will you have to sell to realize the same net money earnings as you were getting on the original basis of pricing? For example, let 5 per cent. from a price which carries 25 per cent. margin. That looks in- nocent enough, does it not? Yes, it does not when you see clearly what For it compels you to sell 25 per cent. more goods to get earnings on the original basis. It is even worse than that, as we shall see. us take a cut of you are doing. Look at it this way: Sales of $100 at 25 per cent. yield, gross, $25. Cut the price 5 per cent. and you have: "Sales, $95, which yield gross $20. Now since sales of $95 yield $20, one-fourth of $95 will yield $5. So we must sell $95 plus $23.75, or $118.75 to get back to our original gross figure of $25 earnings. And that process involves an increase in sales of one quarter—25 per cent. Those are important figures. But they are nothing—almost—compared with what happens if you make a more liberal cut. Consider a cut of 8 per cent. That is only 3 per cent. more. Surely, that “trifle’ wont amount to much. But it certainly does. You will find it to sell 45 per cent. more to get the $25 gross earn- ings you had before you cut prices. Being no expert arithmetician, I am not able to set the exact figures; but you can get near it this way: If sales of $100 at 25 per cent. yield you $25 gross, a cut of 8 per cent., taking $8 from the $100, does two things. It reduces the sales to $92 and the earnings to $17. Next, if $92 of sales yield $17 gross earnings, half of $92, or $46 will yield $8.50 gross. To- gether, the yield will be $25.50 gross, and that is very little more than you need. But it has taken the handling of half again the volume—50 per cent. more goods—to make up the little more than you need. So around 45 necessary to 48 per cent. more is what you must handle to recoup a cut of only 8 per cent. in prices. If you cut prices 10 per cent. you get sales of $90 and earnings of $15. To regain the other $10 will require the handling of $60 more goods on this basis, or 66% per cent. extra mer- chandise. What if you cut prices 12% per cent.? by half and give you sales of $87.50 in place of the $100. To regain the half of your earnings you will handle twice the goods; must increase sales by 100 per cent. to get back what you fritter away by the cut of 12% per cent. If, now, you cut prices 15 per cent., you sell for $85 what you formerly sold for $100. Where $100 yielded $25 the $85 will yield only $10. Here is what you must do on the new basis: Sell $85 worth to get ____-----—_- $10 Sell another $85 to get ~--------- 10 Sell $42.50 worth to get -------- 5 All this to arrive at the old basis of a total gross earnings of ~-$25.00 So we begin to see the complete consequences of price cutting on a blind, unintelligent, guesswork basis: A given quantity of goods formerly brought us $100. When we cut prices 15 per cent. we get only $85 for the same physical quantity. We have, therefore, to sell $112.50 more in value; but worse than that is that we have to handle two and a half times the physi- cal quantity of merchandise to get the same sum of gross earnings. We find that the cut of 15 per cent. from mer- chandise priced on a 25 per cent. mar- gin entails the handling of 250 per cent. of the first amount of merchan- dise—and I think that is serious. For yet again; It will cost us nearly two and a half times the expense to handle two and a half times the mer- chandise, hence on the basis of cut- ting this merchandise the apparently innocent ratio of 15 per cent., we have multiplied our expenses on the same value of merchandise by two and a half! I may be short on mathematical for- mulae, but anybody who wants to take apart these facts and figures and build up the costs entailed thereby, figuring the expenses and compensations as | have outlined, can convince himself that price cutting may be pretty ex- pensive business. Please note that I have tried to analyze the costs of blind price cut- ting. It must not be forgotten that there are times and _ circumstances wherein reduction in prices is wise. Following the slump of values in 1920, for example, the only merchants who get out in fairly good shape were That will reduce your earnings. ~ 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL Rates $2.00 and Up Hotel Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager | WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. Al rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. Henry Smith Floral Co., Inc. 52 Monroe Ave. PHONES: Citizens 65173, Bell Main 173 | GRAND RAPIDS, MICHIGAN | | HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” Rae One half block fos of the Union Station GRAND RAPIOS NICH CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES $} $520 up with bath CAFETERIA IN CONNECTION OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ca Michigan HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Columbia Hotel KALAMAZOO Good Place To Tie To Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up. Excellent Cuisine Turkish Baths WHEN IN KALAMAZOO Stop at tne Headquarters for all Civic. Clubs Luxurious Rooms ERNEST McLEAN, Mgr. Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away HOTEL BROWNING -.GRAND RAPIDS Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3-50 150 Fireproof \ Rooms | HOTEL CHIPPEWA European Plan HENRY M. NELSON Manager MANISTEE, MICH. New Hotel wit all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room $1.50 and up . 60 Rooms with Bath $2.50 and $3.00 December 24, 1924 MICHIGAN TRADESMAN 25 those who reduced prices in keeping with wholesale declines and a little faster. Those men in effect got from under an increasing load. They turned into money goods which were shrink- ing in value daily. Having the money, they replaced stocks on new low levels of value. They were able to resell and rebuy many times over, making normal profits on turns, while those who stuck by old values held their goods in some instances for two years—mak- ing no sales and consequently no profits—and then sold for less than they might have realized in 1920. It is well to remember, also, that there can be no earnings without sales. Therefore, to hold goods at too high a level is to lose earnings, instead of getting them. But my point is that price cutting be not indulged in with- out full knowledge of its effects. A few months ago a chain of gro- cery stores went on the rocks. I do not cite this as an instance that chains are in their decadence, for they are not. I cite it because I know the con- cern and because the failure manifests weaknesses which do not differ from such as are found in single grocery managements. This was a string of about a dozen stores, operated in a large city of a region which Californians would re- gard as East, while Minneapolitans would call it West. It was in the mountain states. I knew it and knew the manager of it. I regarded it as well established with a promising fu- ture. When it went to pieces, I wrote a merchant of the same town, whom I have also known for years, asking him how come. He answered me as follows: “His own statement was that high operating costs and small store com- petition was the cause of his failure. Of course, one can have no excuse for high operating costs, as I see it, for one’s spread should be in proportion to operating costs. It is my guess that he did not pay enough attention. to mark up and too much to the small store. I think, too, that he had too many stores for the community and thus became his own competitor.” Analyze that carefully and maybe you will find plenty of material for reflection from any point of view. This being a season when sellers of futures are saying, “I told you so” to those who did not buy, please note this further comment from this same mer- chant. He is one of the most level headed men [I know: “This is a perilous season for the retailer. Everyone is pushing stuff on the theory of an advancing market and, of course, have some backing in the short deliveries of many futures, higher coffee, etc. Many will have heavier stocks January first than they should have.” But not this boy! He knows what stock turn means—and he works that so well that he makes money every year. Salt this comment away for a few months. Then we shall take it out, dust it off and see how it fits conditions. Paul Findlay. —__2 +s When you see a man who seems to have succeeded by questionable meth- ods, you see a man who only seems to have succeeded. Gabby Gleanings From Grand Rapids. Grand Rapids, Dec. 23—George A. Rumsey, who is spending the winter at St. Petersburg, Florida, will be 76 years old Dec. 26. His Grand Rapids friends—and their name is legion— got busy early in the week and filled several mail sacks full of congratu- latory letters over the happy event. J. A. Berg (Pitkin & Brooks) has returned from Rochester, Minn., where he was inspected by about thirty dif- ferent doctors. They all agreed that John had no organic trouble; that the only thing he must overcome is a lit- tle too high blood pressure. He has already started on a diet that will re- store him to the full measure of health and strength he so long enjoyed. John D. Martin, who has been floundering under adverse financial conditions for some time, has wisely concluded to clean up through the bankruptcy court and start over again. It was, of course, a hard blow for John, who has always prided himself on his ability to pay 100 cents on the dollar and look the devil in the face; but it got to a point where John had to shunt his troubles or go to his grave. He very wisely concluded that a live man stood more chance of mak- ing good than a dead one and since he took the dreaded step he looks ten times better and impresses his friends as being a rational human being again. He has already been tendered several positions by friends who believe that he has many years of usefulness ahead of him L Winternitz is now located at Ft. Meyer, Florida, where he will spend the remainder of the winter. C. W. Garfield and family leave this evening for DeLand, Florida, where they will remain until about May 1. The dinner party at the Pantlind Ho- tel, staged in honor of the Garfields last Wednesday evening, proved to be a great success. —_ 22> . Plenty of the Beautiful at Onaway. Onaway, Dec. 23—Miss Agnes Post has returned to her former position as telephone operator at the Hotel Co- quina, Ormond Beach, Florida, after spending her summer in Onaway and acting in the capacity of night oper- ator. Dog sleighs, skis, snow shoes and, lastly, the big tractor snow-plow—all of these things are in evidence here now. Snow? Well, some. Winter has set in with a vim. Christmas is real, no make believe. Last year the win- ter resorts in Florida were obliged to ship carloads of snow to make Christ- mas seem real. Not so up here; we are not even obliged to look at the calendar. We might load a few trains with the beautiful and send to our Florida friends; it is a much better quality than what is raised in the South. Many familiar faces are seen upon our streets this week. Home-coming is a great pleasure, especially at Christmas time. How many are de- nied this privilege for different reas- ons. It is well to make every effort to visit home on this occasion; one never knows when it may be too late. Santa Claus has an engagement in every church in town Tuesday eve- ning. When the little folks get to- gether the following day and compare notes there will be many unique reas- ons advanced how the old fellow could work in so many capacities on the same date. Wishing you all a Merry Christmas and may the Lord have mercy and bless the postal employes, is the prayer of Squ're Signal. —————$_> 2 — Death of Much Loved Hotel Woman. Alma, Dec. 22-—Mary Calkins- Brearley died at her home in_ the Wright House here last Saturday morning, after a brief illness. Many years of her early married life was spent in Reed City, where she raised her family and she now leaves three children to suffer the heart-aches of having to bid farewell to their moth- er. ‘they are Mrs. Theresa Elliott, of Alma, Leon Calkins, of Seattle, Wash., and Verne Calkins, of Alma. Her eldest son, Selby, preceded her in death. She also leaves eight grand- children. About twenty-five years ago the de- ceased was united in marriage to E. Brearley, of Reed City, and for sev- eral years they conducted the Old Na- tional Hotel in Reed City. About sixteen years ago they moved to Alle- gan, where they continued in the hotel business, until their removal to Alma about five years later, where they con- ducted the Wright House. Mr. Brear- ley passed away nine years ago Jan. 1, after which Mrs. Brearley success- fully carried on the business and was active in this work when she was called to her eternal reward. Those traveling men who made their headquarters at the Wright house surely will grieve at the passing of this noble woman. She made it her per- sonal care to see that home comforts were theirs and in case of their sick- ness while a guest in the hotel she ministered to them herself, and her cheery smile and words of happy greeting will be surely missed by them. —_2++.>____ Andrew Ross Changes His Line. Andrew Ross, for the past six years General Sales Manager of the Armour Grain Company, will on Jan. 1, become a member of the organization of the George L. Dyer Company, advertising agents of New York and Chicago. Prior to his connection with the Ar- mour Grain Company, Mr. Ross was Sales Manager of the Kellogg Food Co., Battle Creek. He will have his headquarters in New York and will de- vote his time to co-operation with ad- vertisers in the introduction, advertis- ing and sale of food and kindred gro- cery products. —_—_»---. Proposed To Raise Her Own. A bride walked briskly into a gro- cery store, and asked for a couple of good egg plants. As the grocer was wrapping them up, she asked, “How deep should these be planted to get the best results?” “Planted?” said the astonished gro- cer. “You're not going to plant them, are you?” “Yes,” replied the bride. “My hus- band won't eat any but strictly fresh eggs and the stores are so unreliable, I have decided to raise my own.” Wm. D. Batt FURS Hides Wool - Tallow Agents for the Grand Rapids By-Products Co.’s Fertilizers and Poultry Foods. 20-30 Louis St. Grand Rapids, Michigan Grand Rapids - Greetings of the Season PHOENIX SPRINKLER & HEATING COMPANY @. Distributors for Lipman Mechanical Refrigeration Detroit 26 Citizens of the Past and Present. Grandville, Dec. 23—The banqueting of that sterling Grand Rapids citizen. Charles W. Garfield at the Pantiind, calls to mind some of those stalwart men—stalwart in honesty and good deeds—the writer met in the past be- fore infirmities necessitated his re- maining close at home. It has never been the writer’s good fortune to meet Mr. Garfield in a per- sonal way, although he has known him and his abundance of good deeds for many years. The fact that he is a man who loves trees and birds is sufficient evidence that his heart is in the right place, and that he can wor- ship as well out in the fields witia God as within the walls of a grand caihe- dral. Of such men we have too few. They are nature’s noblemen, the salt of the earth, and stand high in the estimation of all good citizens. There were many men of sterling character in the early days of Michi- gan, more especially in the lumbering distric.s of the State. Some of the ablest men of mark came into prom- inence while clearing away the pine forests in an effort to better their financial standing. Judges, senators, governors there were, and it was from the new regions of Illinois that the great Lincoln graduated into the pub- lic eye as the greatest among them all. The itinerant preachers of early Michigan did their part toward build- ing the State, nearly all of them being of the Methodist persuasion. As a boy, having no other knowledge of the religious world than through the preaching of these evangels, I be- came imbued with a certain awe for Methodism, and found myself won- dering what a Baptist or Congrega- tionalist was like. Some time later a Baptist elder showed up in our settlement and was a subject of curiosity among the young fry of the woods. He was not much to look at, but he had a family, the eldest boy coming out from the little clearing in the woods to work in our mill. I soon after learned to know thai boy by heart. We became very good friends. At the outbreak of the Civil war Dave, although not quite fifteen, enlisted with the consent of his parents, the Baptist elder thus showing the ex- alted patriotism that was a part of his inmost being. John Carvin was a prominent figure along the river. His eloquence was in those stirring days of war meetings of the perfervid kind, far from being an intellectual feast, and yet what tu elder lacked in knowledge he made up in fervent ardor. His whole body swayed like a tall pine in the wind when his feelings got hold on his soul. The South had re- jected all overtures. We had made compromise after compromise, and the elder’s accent on the second syllable of that word compromise gave it a weird meaning that the proper pro- nunciation of the word lacked. His long bony arms were raised high above his head while under the influence of his emotions. He evident- ly had no trouble in tearing asunder the rainbow spanning the skies, fling- ing the shreds of color all about the feet of his listeners, while his lean face shone with fervid feeling, his eyes glistening with a fathomless light. Every utterance was cheered to the echo. In fact, Elder Carvin brought down the house at more than one war meeting in the woods. Despite his lack of polish he yet hewed to the line and was never lacking for words to express himself. His son, David, scarcely fifteen, was one of the first volunteers. He made one member of the 8th Michigan in- fantry, and was one of the first to go South along the Atlantic seaboard, finding lodgment on rebel soil in South Carolina. It was here, in a battle Sterling MICHIGAN TRADESMAN on a rebel fort that the boy fell fight- 1g for the flag. The daily papers teemed with war news, and when we read that Dave Carvin was one of the mortally wound- ed at Port Royal there were many eyes moist with tears for the soldier boy in blue. Later news brought tidings of great joy to the minister and his wife. Their son, although shot through the body by a rebel bullet, was in the hospital on the road to recovery. It was as a major in this regiment that one of crand Rapids after citizens was en- listed. Major Amasa B. Watson, who Was at one time a banker and _ busi- ness man of your city. ithe preacher’s son lived to come home, and once more found work in the mill which he had left to join the army. Some time later, when half a dozen new recruits mustered to enter the 10th cavalry, the boy David enlisted a second time and marched South to again bear his breast to the storm of war. There was patriotism for you, and the pay of the private soldier was thirteen dollars per month, paid in de- preciated currency of Uncle Sam. Of all the men I have ever known not one stood higher in my estimation than that humble, unlettered Baptist minister, who did everything to the glory of God and his country, and who never shrank from his duty, no matter how great the sacrifice might be. He was not a statesman in any sense of the word, yet he counted large when it came to pointing the way to a salvation of the American Union, and I number this humble man among those who stood for as much as did the senators, governors and con- gressmen who were known throughout the land. Unknown beyond a small coterie of men, Carvin was yet one of nature’s noblemen. Old Timer. : ——— o-oo No Poet To Sing Praises of Michigan Grandville, Dec. 24—Michigan, my Michigan. An empire state in more senses than one, with a population equal to that of the thirteen colonies at the out- break of the Revolutionary war. Immediately after the fall of the Southern Confederacy, and before the Union armies had returned to their homes, it was Senator Chandler who, still feeling bitter because of the in- sults and aggressions of Great Britain when our hands were tied, advised the Government at Washington that the best way to get even would be to take Canada and make it a part of the new American Union. The Senator re- marked that the returning Michigan soldiers could do the job with prompt- ness and dispatch. Michigan furnished an army around 90,0C0 men for the suppression of the slaveholders’ rebellion, and these, what were left from the casualties of war, were hardened veterans. The State of Michigan is an empire in itself. Within its own borders it produces the sinews of peace and war. there would be no starving us out, even were the armies of the world surrounding the Peninsular State. Vegetables of every description are products of our soil. Iron and copper mines produce in abundance. Wheat, rye and corn for our breads, sugar and salt for the table. There is only one thing lacking to make of Michigan a self sustaining nation, and that is fuel. Our woods have been decimated, so that coal is the sole dependence for fires. Even that is produced in small quantities which might be augmented in case of necessity. Michigan has the sinews of war, should it ever come to that, and not another state in the Union can show so good a record. To-day, were war’s dread clarion to sound, Michigan could, in proportion to her Civil War record of service, place nearly half a million men in the field. Think of that—an army equal to the grand army of Napoleon when the French went philandering into Russia at the opening of the last cen- tury and lost out when Moscow was burned, and a retreat the most dis- astrous on record was brought about. Michigan, my Michigan. The complete adaptability of the state for human happiness has never been urged as it should be. Our cli- mate is, perhaps, a little severe in win- ter, but for nine months in the year it is par excellence the climate strong men and healthy women, a climate which breeds a race of stalwaris who have proven their valor on many a hotly contested field. “How do you like California?” I asked a returned visitor to that State last Spring. “It’s fine for winter,” he answered, “but Michigan is all right with me the remainder of the year.” For the most of us who keep to Michigan the year round there is no cause for complaint. Florida and Cal- ifornia invite at certain times of the year, but, all in all Michigan has a climate that breeds a race of men and women who cannot be excelled in any part of the world. Small lakes dot the State through- out its bounds and fish of various de- grees of palatability are ever plentiful. Game is fairly well represented and, save for the destruction of the small birds, there can be no complaint about nature’s bounties to man. “Michigan, my Michigan has a record for progress excelled by no other member of the American Union. Her summer resorts are the talk of the world, while her excellent road sys- tem is opening up all parts of the State to the inquisitive outsider. There are some things the State needs to make its attractions complete. One of these is a more humane and sensible game law. Perhaps this Legislature may see the light and act accordingly. One-half the State does not know how the other half lives. That it does live, however, and make good, goes without saying. Along the various streams are hidden paradises which would do honor to the artist’s pencil. An artist from Chicago only last October found some thrills when he penetrated the wilds along the Muske- gon, North of Croton, and sketched some of the rare wild scenes that there abound. There were no artists nor historians to make record of the lumber woods days. All that we get from back there are accounts by aged veterans of the rivers and woods of a day long since past. Nevertheless, since the logging industry has left, the rivers to run their silent way to the lakes and a new wilderness has grown up along the banks of the streams so long ago de- nuded of its great forests of white pine. There is food for much thought when treading the silent places, out in the woods with God. No other land beneath the sun has more beautiful spots under the blue skies of heaven than the later solitudes of Michigan since her lumber days were past and gone forever. Michigan is not only a State devoted to activities of manufacture and the tilling of the soil, but it is a State of romance and song, which makes us wonder why the real song of a real Michigan has not yet been written. We have the Tituses and Curwoods of prose romance, but no poet to sing the praises of the most prosperous of states. The real beauties of Michigan along its tortuous rivers, its babbling brooks and its numerous inland lakes, have not yet been heralded to the world through the touch of the artist’s pencil or the notes of the world’s great poets. The time must soon come, however, when all this beautiful land will no longer be permitted to bask in the sun- light, a prey to a solitude that is long- ing for the touch of a master hand to bring out its real possibilities. Old Timer. December 24, 1924 The Standard Cash Register will detect er- rors of your clerks, Avoid disputes with your custom- ers, Keeps your cash straight, Simplifies your book-keeping. ; = Write for de- 1 a details. STANDARD RECORDING CO. North Manchester, Ind. No. 7 College Ave. Ideal Location For New Drug Store. located in our new building at the corner of Third street and Clay avenue, just across from the Hackley Park A large number of people pass this store every day. The room has a frontage on Third street of 52 feet and on Clay avenue of 51 feet. There is also a basement with a high ceiling, dimensions 29 x 36. Its location direct- ly across from the park, will make it an especially desirable place for a soda fountain. We will rent this space to responsible parties at $200 per month for the first year and at $250 per month for an additional four years, making the total term of the lease five years. Occidental Hotel Edward R. Swett, Manager Muskegon, Michigan. TYPEWRITERS Used and. Rebuilt machines all makes, all makes repaired and overhauled, all work guaranteed, our ribbons and car- bon paper, the best money will buy. Thompson Typewriter Exchange 85 N. lonia Ave., Grand Rapids, Mich. A. E. BEEBE & SONS Glenwood, Mich. Are offering at wholesale their crop of Golden Heart Celery. Our stock was gathered be- fore the frosts and is tender and crisp. Sample orders make contin- uous customers. Michigan’s Largest Celery Growers. AVF December MICHIGAN TRADESMAN 27 Parchment Bond * Writing Paper for everybody. Nice, white writing paper for pen or pencil Lett Si 9 lbs. oa ea $1.00 The universal writing paper for Home, School or Office. Every dealer should carry a stock of all sizes. Say to our De C. ‘‘Here’s a dol- ‘Personal Stationery—Cheaper than scratch pt. : = a me five pound package.’ ry it! pe said one man. ‘‘The most good paper ever got for my money,” said another. KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. The home of Quality Papers. MUSKEGON MICHIGAN Makes Good hocolates WELCOME 1925 WITH EVERY GOOD WISH FOR THE NEW YEAR Welcome Also PEACOCK BLUE, BLACK and WHITE The New “MONOGRAM” PACKAGE LINE. The Line that will not only increase your business for 1925 but will increase it from year to year. “Monogram” Package Line of PURE DRUGS and LIQUIDS in all size containers and in pack- ages and bottles that are clean-cut, certainly stand out as one of the greatest improvements in the pack- age Drug Line in years. It’s worth your trouble to write for price list of sizes. HAZELTINE & PERKINS DRUG CO. MICHIGAN Grand Rapids Manistee WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.) -. 15 @ 35 Boric (Xtal) ---. 15 @ 25 Carbotiec —..___.. 40 @ 47 Citic 59 @ 70 Muriatic -------- 3%@ 8 Nitric ..__-___.. 9 15 Oxane 22. 15 25 Sulphuric ~------ 3% 8 Tartaric ._._...... 40 60 Ammonia Water, 26 deg. -. 10 Water, 18 deg. -. 8 Water, 14 deg. -- 6 Carbonate ------ 20 Chloride (Gran.) 10% Balsams Copaina 75@1 20 Fir (Canada) —. 2 65@2 80 Fir (Oregon) --- 65@1 00 - 3 00@3 25 00@3 25 Barks Cassia (ordinary) ae 30 Cassia (Saigon). 50 60 Sassafras (pw. 50c) @ 55 Soap Cut (powd.) cc 18@ 25 Berries @ubeb _...-__..... @1 26 ns Ll... @ 35 Juniper ———._...._._. 10@ 20 Prickly Ash ------ @ 3s Extracts Licorice -.-------- 60@ 65 Licorice powd. --- @1 00 Flowers Arnica _.._._ 25@ 30 Chamomile Ger.) 20@ 25 Chamomile Rom. -- 75 Gums Acacia, Ist ----- 50@ 55 Acacia, 2nd ----._ 45 50 Acacia, Sorts --. 20 25 Acacia, Powdered 35 40 Aloes (Barb Pow) 25 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 170 Asafoetida eu 1 00@1 25 Camphor ~ 105@1 15 Guage —_._______ @ 70 Guaiac, pow’d -- @ 75 Wing 2)... : 85 Kino, powdered_- D 90 Murrh @ 60 Myrrh, powdered @ 65 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Sheliae .....__..._ 1 “0 gu@t Shellac Bleached 1 00@1 10 Tragacanth, pow. @1 75 Tragacanth ---- 1 “— 25 Turpentine ------ 25 insecticides Arsenic —....-.. 5 @ 25 Blue Vitriol, bbl. @ Blue Vitriol, less 8%@ Bordea. Mix Dry 12%@23% Hellebore, White powdered ------ 20@ 30 Insect Powder -. 75@ 85 Lead Arsenate Po. 244%4@39 Lime and Sulphur Dey 9@20% Paris Green ------ 32@ 48 Leaves Buchu -~-...--- 1 35@1 50 Buchu, powdered 5 Sage, Bulk 1 Se | 30 Sage, % loose --- 40 Sage, powdered__ @ Senna, Alex. __-- 50@ 175 Senna, Tinn. --.. 30@ 35 Senna, Tinn. pow. 25@ 35 Uve Ural ._._..._.... 20@ 25 Olis Almonds, Bitter, ‘ true 60@7 75 Almonds, Bitter, artificial -..... 4 00@4 25 Almonds, Sweet, tire 1 25@1 50 Almonds, Sweet, imitation ----. 60@1 00 Amber, erude -. 1 60@1 75 Amber, rectified 1 75@2 00 Anise 1 00@1 25 Bergamont ------ 5 75@6 00 Cajeput —..-___- 1 60@1 75 ‘gasia, 4 25@4 Caster ......._ 1 95@2 20 Cedar Leaf ---- 1 70@2 v0 Citronella ------ 1 60@1 75 Cloves __.._._.___. 3 25@3 50 Cocoanut -..---- ro - 35 Cod Liver ------ 1 65@1 85 Croten _..._.___._. 2 00@2 25 Cotton Seed _--- 1 50@1 70 Cubebs —_.-___. 7 50@7 75 Bigeron _.---- Sucalyptus ~---- Hemlock, pure_- Juniper Berries_ Juniper Wood-- 5 Lard, extra ---- 50@1 70 Lard, No. 1 ---- 1 35@1 50 tet DO et OT ~ 8 bo ° So Lavendar Flow... 8 00@8 25 Lavendar Gar’n 85@1 20 lemon ..._.-... 1 50@1 75 Linseed, bld, bbl @1 22 Linseed, bld less 1 29@1 42 Linseed, raw, bbl. @1 20 Linseed,, ra. less 1 27@1 40 Mustard, artifil. oz. @ 60 Neatsfoot ------ 1 35@1 50 Olive, pure --.. 3 75@4 50 Olive, Malaga, yolow ._........ 2 75@3 00 Olive, Malaga, green _.__..._.. 2 38 00 Orange, Sweet.. 4 50@4 75 Origanum, pure @2 Origanum, com’! 1 Pennyroyal _... 3 00@3 25 Peppermint __ 12 00@12 25 Rose, pure -. 13 50@14 00 Rosemary Flows 1 25@1 50 Sandalwood, 4 I 10 00@10 25 Sassafras, true 2 50@2 15 i Sassafras, arti’) 80 20 Spearmint ~~... 6 00@6 25 Sperm —._......... 1 80@2 05 ‘Tansy ___..._... 6 00@5 26 Tar, USP _....__._. 50@ 65 Turpentine, bbl. @ 9% Turpentine, less 1 02@1 15 Wintergreen, leat 6 00@6 25 Wintergreen, sweet birch 3 00@3 25 Wintergreen, art. 80@1 2 Wormseed __-._. 6 50@6 75 Wormw od _.-- 8 50@8 75 Potassium Bicarbonate ----- 35 40 Bichromate ------ 15 25 Bromide ._..__..__.. 69@ 85 Bromide -...__.- 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. or Sta)... io 25 Cyanide --.------ 30 50 lodide ............... 4 66@4 86 Permanganate -. 20@ 30 Prussiate, yellow 65@ 75 Prussiate, red -- @1 00 Sulphate -----...- 35@ 40 Alka..ot @ Blood, powdered. 3 g 40 Calamus ....... q 50 Elecampane, pwd 25@ 30 @ Gentian, powd... 20 30 Ginger, African, powdered _-._. 30@ 35 Ginger, Jamaica 60@ 65 Ginger, Jamaica, powdered ----- 55@ 60 Goldenseal, pow. 5 50@6 00 Ipecac, powd. — Licorice __..._....- 35@ 40 Licorice, powd. 20@ 30 Orris, powdered 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd. 1 00@1 10 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground -.-._-.. @1 00 Sarsaparilla Mexican, ground ........... 60 Soule 35@ 40 Squills, powdered "6 70 Tumeric, powd. 17 25 Valerian, powd. 40@ 50 Seeds Ae 2... 35 Anise, powdered 35@ 40 Bisa, 4 ._..____.. 13@ 17 Canary _......... 13@ 20 Caraway, Po. .30 25 30 Cardamon ------ @3 00 Celery, powd. .d5 £S 50 Coriander pow. .35 27 30 Dill 20 Fennell --- 25 40 Fla 07%@ 12 eae 7 Flax, ground -._ 07%@ 12 Foenugreek pow. 15@ 25 Hemp 1 Lobelia, powd. -- = 25 Mustard, yellow. 15 Mustard, black -- = 25 2 Prous ........_ 2@ 2 Guince —...._._ 1 50@1 75 Rape 15@ 20 Sabadilia ..___._- 25@ 35 Sunflower ------ 11%@ 15 Worm, American 30@ 40 Worm, Levant -... 6 00 Tinctures Aconite -.------- @1 80 Aiea... @1 45 Arnica .--------- 110 Asafoetida ------ @2 40 Belladonna ------ @1 35 Benzoin —-------- @2 10 Benzoin Comp’d 2 65 Buchu ---------- 2 55 Canthraradies --- @2 25 Capsicum -------- @2 20 Catechu --------- @1 75 Cinchona -_..---- @2 1c Colchicum ------ @1 80 Cuiew ............ @3 Tigitallsa .......... @1 80 Gentian —_........ @1 35 Ginger, D. S. -- @1 80 Guatae§ ........ @2 20 Gualac, Ammon. @2 00 ToGgine 1.464 @ 9 Iodine, Colorless @1 50 hon, Ca... @1 35 Rie @1 40 Meh ..........- @2 50 Nux Vomica ---- @1 55 Onan 4 @3 50 Opium, Camp. -- @ 35 Opium, Deodorz’d @3 50 Rhubarb —-....... @1 70 Paints. Lead, red dry _. 15%@16% Lead, white dry 1554@16% Lead, white oil_. 15%@16% Ochre, yellow bbl. @ Ochre, yellow less 24%@ Red Venet’n Am. 3%@ Red Venet’n Eng. 4@ Puy 5@ Whiting, bbl. -... @ 4 Whitthe ......-«« 5 i L. H. P. Prep... 2 80@3 00 Rogers Prep. .. 2 80@3 00 Miscellaneous Acetanalid ........ 47@ 55 ANN 2.4.4 os@ 12 Alum. powd. and ground + o9@ 15 Bismuth, Subni- Wate: 2. 3 22@3 43 Borax xtal or powdered -... 07@ 13 Cantharades, po. 1 75@2 25 Caliomel ......... 1 79@1 99 Capsicum, pow’d 48@_ 55 Carmine ..--.... 6 00@6 60 Cassia Buds --.. 25@ 30 CIOVER o<--an--o 50 55 Chalk Prepared. 14 16 Chloroform ...... 55 @65 Chloral Hydrate 1 35@1 85 Cocaine ...<<. 10 60@11 25 Cocoa Butter ---. 50@_ 75 Corks, list, less no i0 Copperas ~.-.---. 2% 10 Copperas, Powd. 4@ 10 Corrosive Sublm 1 43@1 64 Cream Tartar --.. 30@ 36 Cuttle bone ~.---. “Se 50 Dextrine ........« 6 15 Dover’s Powder 3 50@4 0¥ Emery, All Nos. 10 15 Emery, Powdered 8 10 Epsom Salts, bbis. Epsom Salts, less 3%@ = Ergot, powdered .. @1 Flake, White ___- 15@ 20 Formaldehyde, |b. 13@ 30 Gelatine ...__.... 1 10@1 25 Glassware, less 55%. Glassware, full case 60% Glauber Salts, bbl. @ 03 Glauber Salts less pe 10 Glue, Brown --.. 2 30 Glue, Brown Grd 16 20 Glue, white --.. 27% 35 Glue, white grd. 25@ 35 Glycerine ------ 25@ 45 Hon .....4----— 65@ 75 lone 6 45@6 90 lodoform —— 7 35@7 65 Lead Acetate -. 20@ 30 Mace @1 20 Mace, powdered @1 25 Menthol ___--- 18 50@19 00 Morphine —---- 11 18@11 93 Nux Vomica ---- 30 Nux Vomica, pow. 17 25 Pepper black pow. 32 35 Pepper, White -- 40 45 Pitch, Burgundry 10 15 Quassia --...----- 12 15 Quinine -.....--.. 72@1 33 Rochelle Salts -- 30 35 Saccharine ------ @ 34 Salt Peter ----.. 11@ 22 Seidlitz Mixture 30@ 40 Soap, green ---- 15 30 Soap mott cast. 22% 25 Soap, white castile CR i ce @l1l1 25 Soap, white castile less, per bar ---- @1 40 Soda ASN an.nc0« 34%4@ Soda Bicarbonate 34@ 10 Soda, Sal -------- 03@ 08 Spirits Camphor - @1 35 Sulphur, roll ---- 3%@ 10 Sulphur, Subl. --- 04@ 10 Tamarinds -.-.--- 20@ 25 Tartar Emetic -- 70@ 76 Turpentine, Ven. 50@ 7h Vanilla Ex. pure 1 75@2 25 Vanilla Ex. pure 2 50@3 00 Zinc Sulphate --- #@ 15 28 ing and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- Prices, however, are liable to change at any time, and country merchants will have their orders filled at market vrices at date of purchase. oz. ... i Potted Meat, % Libby 52% ADVANCED DECLINED Canned Milk Farina Evaporated Milk Lamb AMMONIA Shred. Wheat Biscuit 3 85 Beef, No. %, Qua. sli. 1 75 Arctic, 16 oz. —.-.---- 200 Vita Wheat. 12s --__ 1 80 Beef, 5 oz., Qua. sli. 2 60 Arctic, 22 o£. ________ 3 25 lag arenes. es ao ae. 1, B’nut, ali. 4 4 i 85 Grape-Nuts, 24s ---- 3 80 Sap Sago -------_...- = - soli a rape Note, 100s _--_ 275 Beefsteak & Onions, 8 2 7 - Instant Postum, No. 8 5 40 Chili Con Ca., Is 1 35@1 45 Instant Postum, No. 9 5 00 Deviled Ham, ¥%s ._ 2 20 Instant Postum No. 10 4 50 Deviled Ham, %s -__ 3 60 Postum Cereal, No. 0 225 Hamburg Steak & Postum Cereal, No. 1 2 70 Onions, No. 1 ---.... 15 Post Toasties, 36s —_ : 45 Potted Beef, 4 10 2 10 Ib. pails, per doz. 8 20 15 lb. pails, per doz. 11 20 25 lb. pails, per doz. 17 70 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 25 Ib. keg 12 Royal, 10c, doz. ------- 95 Royal, 6 oz., doz. -. 2 70 Royal, 12 oz., doz -- 5 20 Royal, 5 ib. _--.__- 1 20 Rocket. 16 oz., doz. 1 25 BEECH-NUT BRANDS. Mints, all flavors ------ 60 tam 70 Fruit Drops ----------- 70 Caramels -------------- 70 Sliced bacon, large -- 3 60 Sliced bacon, medium 3 25 Sliced beef, large --- 5 10 Sliced beef, medium ~- Grape Jelly, large --- Grape Jelly, medium-_.. Peanut butter, 16 oz. Peanuts butter, 10% oz Peanut butter, 6%4 oz. Peanut butter, 3% oz. Prepared Spaghetti -- Baked beans, 16 0z.-- BLUING Original bat et 2 8 OD om DO O69 OO ~ o condensed Pearl it Crown Capped dg doz., 10c dz. 85 J 3 az. 5c, dz. 1 26 BREAKFAST FOODS _ Gann of Sent 1 '80@3 45 Pillsbury’s Best Cer’l 2 20 enaker Puffed Rice. 5 45 footed Wheat 4 30 Sunker Brfst Biscuit : 90 Saiston tourina ho Ralston- Branzos ---- 2 70 Kaiston Food, targe -- 3 85 saxon Wheat Food __ 3 83 Post Toasties, 24s -- 3 45 Post’s Bran, 24s --.. 2 70 BROOMS Parlor Pride, doz. ---- 6 00 Standard Parlor, 23 lb. 7 06 Fancy Parlor, 23 lb. 8 00 Ex. Fancy Parlor 25 lb. 9 25 Bx. Fey. Parlor 26 Ib. a 00 ee 26 Whisk, No. 3 —.----.- 2 75 BRUSHES cru Solid Back, 8 in. -__. 1 50 Solid Back, 1 in. -__- 1 75 Pointed Ends ______- 25 Stove Shaker 2. 1 80 No. 50 2 2 00 Permess . 2 2 60 hoe No. 4-0 _. 2 25 No. 20 3 00 BUTTER COLOR Dandelion, -~.----_--- 2 85 Nedrow, 3 age a 2 50 CAND Electric Light 0 Ibs. 12.1 Plumber, _. Bee Paraffine, 68 -------.. 14% Paraffine, 128 - - 14% Wicking —.-----.. - 40 Tudor, 6s, per box -- 30 CANNED FRUIT. Apples, 3 lb. Standard 1 59 Apples, No. 10 __ 4 50@5 50 Apple Sauce, No. 10 8 00 Apricots, No. . 1 35@1 a Apricots, No. 2 —__-_-- 2 8 Apricots, No. ‘oa 2 60@3 1 Apricots, No. 10 --_. 8 00 Biackberries, No. 10 10 00 Blueber’s, No. 2 2 00@2 75 Blueberries, No. 10__ 12 00 3 Cherries, No. 2 ~_.-__ 00 Cherries, No. 2% --__ 3 75 Cherries, .vo. 10 ___. 10 75 Loganberries, No. 2 __ 3 00 Peaches, No. 1 1 25@1 80 Peaches, No. 1, Sliced : 40 Peaches, No. 2 Peaches, No. éz ere 45 Peaches, 2% Cal. 3 25@3 75 Peaches, 10, Mich. @6 50 Pineapple, 1, sl. 1 Boge 00 Pineapple, 2 sl. 2 80@3 00 P’apple, 2 br. sl. 2 65@2 85 P’apple, 2%, sli. 3 35@3 50 P’apple, 2, cru. __-_. @2 90 Pineapple, 10 cru. -_ 12 00 Pears, No. 2.2. 3 25 Pears, No. 2% __4 00@4 50 Plums, No. 2 __ 1 76@2 00 Plums, No. 2% ...___ 2 50 Raspberries, No. 2, blk 3 25 Raspb’s, Red, No. 10 12 00 neh «. Black, D 10 --- 11 50@12 50 Rhubarb, No. 10 5 2 CANNED FISH. Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 3 00@3 40 Clams, Steamed, No. 1 1 80 Clams, Minced, No. 1 2 50 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz. 2 50 Chicken Haddie, No. 1 2 75 Fish Flakes, small -- 1 35 Cod Fish Cake, 10 oz. 1 85 Cove Oysters, 5 oz. -. 1 90 ‘Lobster, No. %, Star 2 70 Shrimp, 1, wet 2 10@2 25 sards, %4 Oil, ky 5 75W6 00 Sardines, ™% Oil, k’less 5 00 Sardines, % Smoked 7 50 Saimon, Warrens, %s 2 75 Salmon, Red Alaska__ 3 10 Salmon, Med. Alaska 2 75 Salvon, Vink Alaska 1 75 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardises, Cal. _. 1 65@1 80 Tuna, %, Albocore -. 95 Tuna, 4s, Curtis, doz. 2 20 Tuna, \%s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT. Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, oe ae : as Reef, No. 1, Roas Beef, No. 2%, Hagle all i 25 Potted Meat, % Libby yu Potted Meat, % Potted Ham, 1 85 Vienna Saus., No. % 1 35 Veal Loaf, Medium _. 2 30 Baked Beans Campbelis _..._.._ 115 Rose 85 Quaker, 18 oz. ___._ 95 Fremont, No. 2 -_.._- 1 20 smider, No. 1... 95 Snider, No. 2 ... 25 Van Camp, small --.. 85 Van Camp, Med. -___ 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips 4 60@4 75 No. 2%, Lge. Green id W. Bean, cut 25 W. Beans, 10 __ 8 50612 00 Green Beans, 23 2 00@3 76 Gr. Beans, 10s 7 50@13 00 L. Beans, 2 gr. 1 35@3 - Lima Beans, zs, Soaked Red Kid. No. 2 1 20@1 33 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut ..._ 1 60 Beets, No, . cut ___. 1 80 Corn, No. 2, Ex stan 1 46 Corn, No. 2, Fan. 1 60@2 25 Corn, No. 2, Fy. glass 3 25 Corn, No. 10 - 60@16 75 Hominy, No. 3 1 00@1 15 Okra, No. 2, whole — 2 00 Okra, No. 3, cut -... 1 60 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Musnrooms, Hoteis ____ 42 Mushrooms, Choice -_. 55 Mushrooms, Sur Extra 75 Peas, No. 2, E. J. 1 65@1 80 gi re Nason 2, Sift., ee 1 90@2 10 pa °No. 2, Ex. Sift. eS J. oo 2 60 Peas, Ex. . French 26 Pumpkin, No. 1 35@1 50 Pumpkin, No. 10 4 50@5 60 Pimentos, %, each 12@14 Pimentos, %, each .. 27 Sw’t Potatoes, No. 2% 1 60 Saurkraut, No. Succotash, No. 2 1 65@32 60 Succotash, ei 2, glass : 2 Spinach, No, i Spinach, No. . od @1 30 spinach, No. 3__ 2 10@2 50 Spinach, No. 10__ 6 00@7 00 ‘Lomatoes, No. 2 1 4uqml1 60 Tomatoes, No. 3 2 00@2 25 Tomatoes, No. 2 glass 2 60 ‘Tomatoes, No. lv 7 50 CATSUP. B-nut, Small ________ 25 Lilly Valley, 14 oz. __ 2 50 Libby, 14 oz. _.... 35 abby, 8 Of; 75 Lily Valley, % pint 1 75 Paramount, 24, 8s _.__ 1 45 Paramount, 24, 16s __ 2 40 Paramount, 6, 10s -_ 10 00 1 Sniders, 8 oz. ~.-.. 2 85 Sniders, 16 oz. ______ 2 85 Nedrow, 10% —_--.__. 1 40 CHILI SAUCE Snider, 16 oz. ...._.._ 8 35 Sniders, 8 oz. __.._.__ 2 35 Lilly Valley, 8 oz. __ 2 10 Lilly Valley, 14 oz. __ 3 60 OYSTER COCKTAIL. Sniders, 16 oz. ______ 3 25 Sniders, 8 oz. ~-______ 2 35 CHEESE Roquefort ____________ 55 Kraft Small tins ____ 1 40 Kraft American _____ 1 40 Chili, small tins ____ 1 40 Pimento, small tins__ 1 40 Roquefort, small tins 2 25 Camenbert, small tins 2 25 Wisconsin Old —-.... 29 Wisconsin new ______ 26 Lonenorn 0s 26 Michigan Full Cream 26 New York Full Cream 28 Sap Sage 2.222...) - 42 CHEWING GUM. Adams Black Jack ---- 65 Adams Bloodberry ---- 65 Adams Dentyne ------- 65 Adams Calif. Fruit —... 65 Adams Sen Sen -.----- 65 Beeman’s Pepsin --.... 65 Beechnut 0 70 Doublemint ------------ 65 Juicy Eruit ..._._____ 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys ~~ 65 Wrigley’s P-K 65 Zeno 2 65 Manboerrmy 2) 65 CHOCOLATE. Baker, Caracas, %s -. 37 Baker, Caracas, %s -. 35 Hersheys, Premium, %8 36 Hersheys, Premium, 8 36 Runkle, Premium, %s. 29 Runkle, Premium, ¥%s-_ 32 Vienna Sweet, 24s _._ 2 10 COCOA. Bunte, oo ao eee 43 Bunte, % ib. —....._.._ 35 Bunte, ib. ....-.....- 32 lb. Droste’s Dutch, 1 Ib... “9 00 Droste’s Dutch, % Ib. 4 75 Droste’s Dutch, %& Ib. 2 00 Hersheys, ¥%8S --------- 3 Mersheys, %8 =... _ 28 Movyler 20 36 Lowney, 48 2... 40 Lowney, %48 ------.-- — 40 Lowney, %s --.------- 38 Lowney, 5 og cans .... 31 Runkies, 46 —...._._-- 32 Runkles, Ys pe 36 Van Houten, B22 76 Van Houten, Be 16 COCOANUT. %s, 5 lb. case Dunham e 4s, >= ib. case 2. %s & %s 15 Ib. case-- rH Bulk, barrels shredded 23 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 00 CLOTHES LINE. Hemp, 50 ft... 2 25 Twisted Cotton, 50 ft. 1 75 Braided, 50 ft. __--..__ 2 75 Sash Cord __-_____._- 4 25 HUME GROCER CO. ROASTERS MUSKEGON, MICH COFFEE ROASTED Bulk Rio oe santos oo 3344 @35% Maracaibo —_-.._____ 38 Gautemala _______-___ 40 Java and Mocha -... 46 Bereta {6 se 42 Peaperry,) ee 35 McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk _ coffees, W. F. McLaughlin & Co., Chicago Coffee Extracts M: ¥., per 100 12 Frank’s 50 pkgs. _-.. 4 25 Hummel’s 50 1 Ib. — 10% CONDENSED MILK Leader, 4 doz. __---_ 6 75 Magie, 4 doz. _...__._ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. .. 4 50 Hebe, Baby, 8 doz. _. 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Baby --.--.. 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 25 Quaker, Baby, 8 doz. 4 15 Quaker Gallon, % dz. 4 10 Blue Grass, Tall, 48 -. 4 20 Blue Grass, Baby, 96 4 ” Blue Grass. No. 10 -. 41 Carnation, Tall, 4 doz. 4 73 Carnaion, ag iy dz. es Every Day, Tall ---- Every Day, Baby ---- 4 40 Pet Ca ee 4 75 Pet, Baby, 8 oz. —----- 4 65 Borden's, Tall _--_— 4 75 Borden’s Baby ------- 4 65 Van Camp, Tall ---- 4 90 Van Camp, Baby ---- 3 75 CIGARS Worden Grocer Co. Brands Master Piece, 50 Tin- 37 50 Henry George ------ 37 50 Harvester Kiddies —- Harvester Record B. 7 Harvester Delmonico 75 00 Harvester Perfecto-- 95 UU Websteretts -~------- 37 50 Webster Savoy ---. 75 00 Webster Plaza -----. 95 00 Webster Belmont_—-110 00 Webster St. Bogen) - Starlight Rouse ---- Starlight P-Club -- 135 o0 La Azora Agreement 58 00 La Azora Washington 75 : Little Valentine ---. 37 5 Valentine Broadway 75 6 oe DeLux Im ., , Mona .-. Clint. Hora .. 35 00 Nordac ‘Triangulars, 1-20, per M ------- 75 00 Worden’s Havana Specials, 1-20, per M 75 00 Little Dutch Stogie 18 50 CONFECTIONERY Stick Candy Pails Standard ... 17 Jumbo Wrapped ---- 19 Pure Sugar Sticks 600s 4 2¢ Big Stick, 20 lb. case 20 Mixed Candy Kindergarten ------ 18 Deader 2.00 17 xo, OO.) 14 French Creams aoe 19 Cameo, 2222200002 21 Grocers: 08 oo 12 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choc Marshmallow Dp 1.70 Milk Chocolate A A_. 1 80 Nibble Sticks ~.__-... 1 95 Primrose Choc. 25 _ No. 12 Choc., Dark — 1 70 No. 12, Choc., Light — 1 75 Chocolate Nut Rolls — 1 75 Gum Drops Pails AMIS6 2220 17 Orange Gums -.----._ 17 Challenge Gums -__.-- 14 Mavorite 220 20 Superior, Boxes ----.. 24 Lozenges. Pails A. A. Pep. Lozenges 18 A. A. 2ink Lozenges 18 A. A. Choc. Lozenges 18 Motto Hearts —___.___ 20 Malted Milk Lozenges 22 Hard Goods. Pails Lemon Drops _.__--__ 20 O. F. Horehound dps. 20 Anise Squares __._____ 2 Peanut Squares __-_._ Horehound Tabets ___ i9 Cough Drops Bxs. Putnam 8) oe 1 30 Smith Gros. ....0 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 95 4 oz. pkg., 48s, case 3 90 Specialties. Walnut Fudge -____.__ 23 Pineapple Fudge — _____ 21 Italian Bon Bons ______ 19 Atlantic Cream Mintsa_ 3] Silver King M. Mallows 31 Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5c ____ 80 Yankee Jack, ‘24, 5c _. 80 Mich. Sugar ‘Ca. 24, Bc 8C Pal O Mine, 24, be aa. 80 COUPON BOOKS 50 Economic grade _. 2 50 100 Economic grade __ 4 50 500 Economic grade 20 00 1,000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly print front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes -.__.__...._ 38 December 24, 1924 DRIED FRUITS Apples Evap. Choice, bulk ___. 15 Apricots Evaporated, Choice ____ 24 Evaporated, Fancy ___. 27 Evaporated, Slabs -____ 22 Citron 10 lb. box 2 aan 48 Currants Package, 14 oz. ~..___ 17 Greek, Bulk, Ib. ~_--__ 16 Dates OUOWI 228 ee 09 Peaches Evap., Choice, unp. __. 15 Evap., Ex. Fancy, P. P. 20 Peel Lemon, American -.. 24 Orange, American ~~... 24 Raisins. Seeded, bulk —_____.. 9 Thompson’s s’dless blk i Seeded, 15 OZ. 26002 5 OZ, California Prunes 70@80, 25 lb. boxes ~-.@08 vUWiU, Zo lb. DOxeSs __@U9% 60@70, 25 lb. boxes _._@11 40wid0, 25 lb. boxes --@14% 20-40, 25 Ib. boxes ~.-@17 20-30, 25 lb. boxes ~.@23 FARINACEOUS GOODS Beans Med. Hand Picked —_ 07 Cal. Timas (sos 0s 16 Brown, swedish ----- Os3g Red Kidney -----.-- 09% Farina 24 packages 22200000 2 50 Bulk, per 100 Ibs __-_ 06% Hominy Pearl, 100 Ib. sack .. 4 00 Macaronl Domestic, 20 Ib. box i) Armours, 2 doz., 8 oz. 1 80 Foulus 2 doz., 8 oz. 2 25 Quaker, 2 doz. -.-.... 1 80 Pearl Barley Chester. 220 2.2. & 6A 00 and 0000 ~-_-_----- 7 25 Barley ~— fe 06 Scotch, ib. ee 7% Split, lb. yellow -- 08 Split, green —.-----~. 20 Sago fast India @ 22 10 Taploca Pearl, 100 lb. sacks ~. 9% Minute, 8 oz., 3 doz. 4 vs Dromedary Instant —. 3 50 FLAVORING EXTRACTS Dos. Lemon Vanilla 150 ___ % ounce __ 2 00 1 80 __.1% ounce __ 2 65 3 25 __.24% ounce -. 4 20 300 _-.2 ounce _. 4 09 5 50 ___4 ounce __ 7 20 9 00 =. - ounce _. 12 00 17 00 _-_16 ounce .. 24 00 32 00 --_32 ounce _. 48 00 Arctic Flavorings Vanilla or Lemon 1 oz. Panel, doz. -... 1 00 2 oz. Fiat, doz. ee 2 00 3 Oz. Taper, 40 ‘pot. for 6 76 Jiffy Punch 3 doz. Carton ___.____ 2 25 Assorted flavors. Mason, pts., per gross 7 70 Mason, qts., per gross 9 00 Mason, % gal., gross 12 05 Ideal, Glass Top, pts. 9 20 Ideal Glass Top, qts. 10 80 gallon 15 FRUIT CANS. Mason. Ralf pint (20200 7 35 One pint 22 7 70 One quart 23 9 00 Half gallon _________ 12 00 Ideal Glass Top. Half pint 22 8 85 One pint ea 9 20 One quart 10 90 Half — oe 15 25 bbers. Good cont O @ DS heita <’ MICHIGAN FOUR Michigan “de Luxe’’ 4 tube re- ceiver. lstageR.F.amplification. Built-in adjustable loudspeaker. Solid mahogany case. America’s most beautiful set.’”” MRC4, $150 3 tube Regenerative Detector and 2 stages of amplification. The set we never could catcb Bank of the latter place has filed a peti- tion in behalf of itself through its cashier and for other bank creditors, requesting that a meeting of creditors be called for the further examination of the bankrupt, for the purpose of discovering assets ant facilitating the admin-stration of the cstate. The request was granted by the referee and the meeting will be called within the next twenty days. Dee. 17. In the matter of Jay Gunnett. bankrupt, of Kalamazoo, an order was made cal.ing the first meeting of cred- itors at the latter place on Dec. 29 fo: the purpose of proving claims, the elec tion of a trustee, the examination of the bankrupt and the transaction of suc other business as may properly come be fore the meeting. In the matter of the Pulp Produc Co., a corporation, bankrupt, of St. Jos eph, the trustee filed his supplementi! final report and account, showing tlic disbursement of all funds, with request that he be discharged as trustee. T! matter was considered and orders ma: by the referee discharging the trust: and cancelling his bond, also recommen: - ing that the bankrupt’s discharge jv granted by the district judge. The rec- ord book and files were returned to t c.erk's office. Dec. 18. In the matter of Claud hk. Russell, bankrupt, of Kalamazoo, an or- der was entered for the first meeting of creditors at Kalamazoo on Dee. 29, tor the purpose of proving claims, the elev- tion of a trustee, the examination of the bankrupt and the transaction of-* su: other business as may properly come I}: fore the meeting. In the matter of the Superior Moto: Sales Co., a corporation, of St. Joseph, objections having been filcd to the \_@ up on orders for last year. ~ e@ Distance—with greater selectivity and simplic- etc. Ask your dealer Licensed under U. S. Patent, 1,113,149-letters pending 807,388 raw J BRL SEB BWI Grand Rapids, Mich. 3 tubes in handsome case with inlaid panel doors and compart- ments for batteries, headphones, RC12, MRCS, $87.50 Michigan “Midget” 2 tube regenerative long dis- tance wonder. MRCz2, $37.50 December 24, 1924 lowance of certain claims, and_ for the re-consideration of other allowed claims, orders were made by the referee for the claimants to show cause on or before Dec. 24, why such ciaims should not be reconsidered, re-allowed and reduced in amount. The objecting creditor claims the copartnership company known as the Z-Taxi contracted part of the claims, as the same was operated by the former president of the bankrupt. In the matter of Arthur L. Richey, bankrupt, of Vicksburg, an order was made calling the first meeting of cred- itors at Kalamazoo on Dec. 29 for the purpose of proving claims, the election of a trustee, the examination of the bank- rupt and the transaction of such other business aS may properly come before the meeting. Dec. 19. In the matter of Emory An- derson, doing business as the Sturgis Grocery Co., bankrupt, of Sturgis, the trustee has been directed to file his final report and account for the purpose of calling a final meeting of creditors, the payment of a final dividend and the re- maining administration expenses. In the matter of Harlow Crawford, bankrupt, of Dowagiac, the trustee has been directed to file his final report and account, aS more than three months have elapsed since the declaration and pay- ment of the first dividend. Dec. 20. In the matter of Issac Gold- man, bankrupt, of Kalamazoo, the final meeting of creditors was held at the ref- eree’s office and the trustee’s final re- port and account, showing total receipts of $2,396.13 and disbursements of $1,- 266.08 and balance on hand of $1,130.10, were considered, approved and allowed. The remaining administration expenses were ordered paid. A final dividend of 13.6 per cent. was declared and ordered paid within the ten day period. The inal order of distribut.on was entered and the final dividend list of creditors ‘led. Creditors having been directed to show cause why a certificate shoud not be made by the referee recommending the bankrupt’s discharge and no cause having been shown, it was determined that such favorable certificate be made. The trustee was authorized not to inter- Lose objections to the bankrupt’s. dis- charge. The meeting was adjourned without day. ——_____+22a_—_——_- What Retailers Generally Are Buying. Christmas clubs estimate that about 245,000,000 was distributed this year to over 6,000,000 members throughout the country. No small part of this sum was spent in buying gifts, but mer- chants didn’t get as much of it as might be expected, and so far indica- tions do not point to a record-breaking Christmas season. “Give the Wearable Gift” has been stressed in much of the store adver- tising, and this may or may not have had a great deal to do with the vast amount of silk negligees and silk lin- gerie sold for gifts this year. Stores are doing a remarkable business with this class of merchandise. Even at this late date jobbers are receiving “€ll in” orders and an unusual amount of open special orders and reorders. Price does not seem to be any object, the request usually being, “Buy some- thing that looks good.” Many merchants have been to mar- ket to buy coats for. sales which they have been holding right along. There is little of the more desirable merchan- dise left on the racks. Special lots are now being made up for January sales. and this will be about the only available merchandise to be had for those stores who plan to run any coat specials during the month of January. Buyers are looking at and enquiring about new ensemble suits and coats. They are buying a limited quantity for early delivery in January. They want these to display in their windows and to have a few in their stock until they come into markets again in Jan- uary. No more jobs of dresses are to be had at any price and orders received for this class of merchandise cannot be filled. This last season manufac- MICHIGAN TRADESMAN turers cut for orders with little or no overstock, with the result that the market is absolutely depleted now. No store needs to push infants’ and children’s brushed wool sets for Christmas selling, for they appear to sell themselves, and jobbers are con- stantly filling orders for all kinds of knit goods for children, sizes 2 to 6. Hat stores are placing orders for January 1 delivery. They are buying very cautiously, selecting hats. of straw and fabric combinations. Women’s fancy hosiery of every de- scription continues to receive a very responsive call from the trade and in- dications are that the idea will be car- ried through to spring. Short novelty cuff gloves are very active now and orders -specify im- mediate delivery. Beginning last June and continuing up to the latter part of November there was an exceptional demand for three and four inch suede and kid belts, but the demand has fallen off as abruptly as it started. During the last week merchants have had some calls in yard goods for good quality printed crepe de chines, satin crepes and satin cantons, as well as broadcloth tub silk in stripes and checks at prices which will make these good offerings for January special sales. Buying for January white sales has been far from brisk in cotton goods merchandise. It is difficult to decide if merchants have enough goods on hand to start their white sales, or if it is true that the white goods sales are giving place to the January clear- ance sales. At the present writing there are no outstanding features in yard goods, linens, sheets or pillow- cases that we could recommend to our readers as leaders for such a white sale. The general run of goods will be the regular merchandise at reduced prices and a little buying will be done to fill in stocks. From our survey we find that many stores throughout the country are side-tracking the January white sale and running instead Jan- uary inventory or clearance sales. —__ 3 2s__ Unexpected Discovery of Fortunes. A negro fiddler in Mexico, caught out by darkness on his way over the mountain, built a fire, and the follow- ing morning sun revealed molten bits of pure silver glistening among the embers. He had built his fire on a bare vein, and thus were discovered the silver mines of Catorce. The famous Bueno Suceso_ silver mine in Sonora was discovered by an Indian who swam across the river after a big flood and found the crest of a large lode laid bare by the water's action. A mule-driver found the celebrated Real del Pachuta, which brought wealth beyond the dreams of avarice; and he was able to lend the King of Spain a million pesos. Two Indian brothers, so poor they could not buy a little corn for tortillas on the night before, located the More- los ‘mine. Christmas Trees Should Be Legitimate By-Product. There is no question but that all of the Christmas trees used annually by the country could be grown by tree nurseries on a comparatively small acreage, nor is there reason to doubt that they could also be supplied from the forests of the country if they were secured by the scientific thinning of small growth. Unfortunately, how- ever, neither is now being done. Many nurseries specializing in the growing of evergreens are in a position to sup~ ply small trees at little expense, either alive or cut, but none of them have gone after the Christmas tree business in a vigorous fashion so that the public at large is uninformed as to this method of securing its Christmas trees. Most trees are purchased from local tradesmen. A typical example of how these trees are cut is as follows: A farmer has a self-seeded pasture covered with spruce or fir of a suitable size. He is in temporary need of cash, possibly for the purpose of re-roofing his barn or paying the interest on his mortgage, but quite as often to buy a new ford. He decides to cash in on his pasture full of small evergreens, which, if allowed to stand, would be marketable lumber in some twenty- odd years. He cuts them himself or more frequently sells them on the stump to some man in the locality who makes a specialty of buying and ship- ping Christmas trees. The pasture is not thinned. It is devastated. They start with the corner nearest the road where the trees are to be loaded and cut every tree of marketable size, or, if only part of the stumpage has been sold, they cut every tree on the por- tion sold. I have never heard of a case where Christmas trees were se- cured by legitimate thinning, although it may happen very occasionally. If the wholesale Christmas tree buy- er was obliged to go here and there in the country, cutting only such trees as the owners should select, the ex- pense of cutting and loading would be tremendously increased and the price paid the owner correspondingly less. It is too much to hope for, that this will ever be done in this day and age where everybody is chasing the imme- diate dollar with no thought to the future of tue country or the happiness and welrare of our children’s children. The only hope as I see it, lies in re- stricting the Christmas tree trade to nurseries. I do not believe that nurs- eries under existing labor costs could compete with present prices of the wild product, so that to accomplish this it would be necessary to place some sort of tax on Christmas trees marketed from wild land. My Christmas tree this year will be a five-foot living fir which is being shipped from a nursery. The roots will come with the earth on them care- fully wrapped in burlap and on arrival it will be placed in a_ painted tub made out of a half barrel. In other words, my children will enjoy a living Christmas tree, not a corpse of the forest. After Christmas it will be planted in a previously selected spot 31 in the yard where the ground has been kept from freezing solid by a blanket of leaves. I appreciate that it would not be practical to do this in the case of city apartment dwellers. On the other hand, many of our city folks could get their trees from nurseries and many of them who have country homes or whose friends have, could in this age of automobiles easily present a living tree to their friends as a New Year gift. W. Lee White. ——_++>_—__ The life work of Henry M. Rey- nolds, in making it possible for every home, store, shop, factory, warehouse, etc. to have a fire resisting roof, should give his name place among the greatest of benefactors to humanity. ——_—__.<-.—____ The bigger the man and the more important his position, the easier it is to see him. Men who complain about “not having time” usually never have time to be successful. Business Wants Department Advertisements inserted under this heac for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Established grocery busi- ness, including stock and fixtures, in a Western Michigan town 10,000 population. Address No. 778, c/o Michigan Trades- man. 778 For Sale—Old estab!ished dry goods and shoe business. No competition in my end of city. Will sell the stock and two small stores $10,000, $8,000 cash. No trades considered. Ben Wagonlander, 2708 Richfield Road, Flint, Mich. 779 For Sale—An up-to-date established grocery business in best small city in Michigan. Building modern and_ best location in city. Good lease, cheap rent. Reason for selling, have other business. Address Box 685, Grand Ledge, Mich. 780 For Sale—Grocery store fixtures, in- cluding large McCray refiregator, electric coffee mill, three floor show cases, com- puting grocery scales, etc. Cheap for quick sale. Address No. 773, c/o Michi- gan Tradesman. TT: WANTED—Set of drug store fixtures, including good soda fountain, cigar and wall cases. No junk wanted. Address No. 774, e/ Michigan Tradesman. 774 FOR SALE—About 150 feet of hard wood up-to-date shelving and about ninety feet hard wood counters. Also show cases at a bargain. Possession given Jaly i, 1925. John Vandersluis, Dry Goods Store, Holland, Mich. 775 Bargain in grocery display counters. Good as new; glass front display, thirty- drawer, beautiful finish. Less than half price. Hickok Grocery Co., Kalamazoo, Mich. 776 Wanted—Middle-aged man who has had experience in selling goods to merchants to act as subscription representative for the Tradesman. Must be active, ener- getic and resourceful. Address, giving length of experience and houses_repre- sented in the past, Subscription Depart- ment, Michigan Tradesman, Grand Rap- ids, Mich. ICK MACHINHS FOR NEXT SUMMER —We have several small machines traded in on larger. A-1 standard makes, at or about % price. Will erect and guarantee. Born Refrigerating Co., 208 N. Wabash Ave., Chicago. 764 General Store For Sale—Successful general store. Long established business located in town of 1,300 in South Western part of state. In prosperous community of general and fruit farming. Six church- es, electric lights, good sewage and water and an active chamber pf commerce. Annual sales about $100,000. Stock wil! invoice about $30,000, including dry goods, clothing, shoes, groceries, and meat market. Address No. 765, c/o Michigan Tradesman. 765 Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit. Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur nishings, bazaar novelties, furniture, ect LOUIS LEVINSOHN, Saginaw, Mich. 32 You and Your Relation To Your Community. Has it ever occurred to you that your business is a part of the com- munity in which you live; that you constantly have to consider other peo- ple in the conduct of your affairs? The city, the state and the Nation are but enlarged communities and every per- son is more or less dependent upon the fortunes of his fellowmen for his welfare. In the beginning communities con- sisted only of a few families. As the population grew, life became more complex until government and_ insti- tutions were necessary. The _ highly organized society to-day with its peo- ple engaged in giving various kinds of services, is but the outgrowth of the demands which growth has brought. The successful business man to-day must ever keep these thoughts in mind. He may say he intends to keep unto himself and offer his goods to the world. He will offer his wares and wait for the world to come and see and buy. But will he have many customers? Hardly. If he wants to keep unto himself, in most cases the people whom he would have as _ his customers will let him do so and his goods will stay on the shelf. Merchants should ever keep in mind the fact that they are part and parcel of the community life; that the suc- cess or the failure of farmers in the West, men whom they have never seen, affects their business; that the welfare of their neighbor is of vital importance to their own well being. Fortunately most business men nowadays do realize the verity of these facts and strive to enter into the work of their neighborhoods and states and When the community conducts a campaign for the benefit of the poor, for the un- the nation as far as possible. fortunate, for the church or various institutions which are a part of it, you will find the foremost men in indus- try and the professions out campaign- ing to put the enterprise over. They reap their reward both in_ personal satisfaction at having done their work in a good cause and also in returns which the esteem of their associates and neighbors brings. Much as Americans work with their eye on the dollar, this Nation has not stooped to greed and selfishness. Men with large incomes all over the land give away large sums of money for the benefit of their less fortunate fel- lows. Not all merchants can give of their earnings. They cannot put cash back into the coffers of society. They can, however, be active in community enterprise. They can show their cus- tomers and associates that they are interested in the welfare of others and that they are in the community to see to it that their part is done to help that community be the best place in which to reside that it 1s possible to make it. So we say to business men who may chance to read this that they neglect to get into the swing of things. Join the organiza- tions that are formed in your home town. Become an active worker in move- ments that other business men are joining. It is your first duty, of should not Enlarge your acquain‘ance. MICHIGAN TRADESMAN course, to support your own trade or- ganization, but many merchants make the mistake of sticking too closely to their trade bodies instead of becoming members of the general business or- ganizations and welfare associations which are conducted for the good of the community as a whole. The re- turns may not be immediate, but as time goes on you will find yourself gradually being considered a live wire and a leader in the affairs of your town or city. You will not be able to enjoy as many pleasant evenings at the movies or driving your car, but you will be glad later to enjoy instead the personal satisfaction of the man who has done his task well and you will find yourself surrounded by a host of fine and loyal friends—one of the greatest things this world has to offer. —_ +++ —___ Sleeping on a Pullman. Ever since the Pullman “sleeper” was invented the rule seems to have been to make up the berths “head first,” i. e., with one’s head toward the engine, and all the porter knows about it is that “them’s orders.” I suppose that most people sleep poorly on a train and either take a long time to get to sleep, or waken frequently, or both: and it is in the hope of making some good travelers out of poor ones, and better travelers out of good ones, that I offer an explanation which, after many years of testing out, has ceased to be theory and become proven fact, in my own case at least. The average train made up of *Pull- mans” is long and heavy. It starts slowly and gains momentum so grad- ually that it takes possibly from four to six minutes to reach a speed of, say, fifty miles an hour. The effect on the blood stream of such gradual accelera- tion of speed is so slight as not to be noticeable. On the other hand, the same train will slow down and stop in perhaps one and a half to two minutes, and if one is sleeping head first the inevit- able result is that the blood tries to keep going at the same speed as be- fore and in the same direction, i. e., toward the head, until its inertia is gradually overcome. I have noticed many times when sleeping head first that my sudden awakening was ac- companied by the grinding of brakes and the rapid slowing down of the train; also, though not so often, I have waked with the feeling that my head was bursting and wondered whether I was going to have “a stroke.” Now the converse of the proposi- tion is, of course, that if one sleeps “feet first,” or with his feet toward the engine, the blood is forced toward the head only when the train is picking up speed, so gradually that the effect is negligible; on the other hand, when the train is slowing down rapidly the inertia of the blood tends to drag it away from the head and he sleeps cranquilly on. In view of the fact that the circula- tion cf the blood was discovered by Harvey early in the seventeenth cen- tury, whereas the Pullman sleeper was not invented until about 1875, it would seem that there was little excuse for a fool order to Pullman porters which must have caused a vast deal of dis- comfort to millions of people since it was first issued. Certainly there is no reason why a blunder born of ignor- ance, or lack of observatioon, should be perpetuated indefinitely just be- cause it has itself acquired the “in- ertia” of tradition. The next time you board a sleeper just call the porter, saying, “Please make my berth feet first,’ and Vl wager that you'll have a better night’s sleep than you imagined possible on a train, to say nothing of avoiding a broken neck if you happen to be in a head-on collision. —_++>—__ Market in Canned Foods Dull. The market is rather generally in- active, but some of the large buyers are taking advantage of that fact and are buying some large blocks of corn, peas and tomatoes at a little below the full market list from canners who have not the best frost-proof st8rage and on that account prefer to sell and move their holdings. There is a general opinion with the wholesale trade that the supply of canned foods of the 1924 pack is go- ing to be insufficient to fulfill the re- quirements of the country until the pack of 1925 is available, and this opinion seems to extend to all parts of the United States. Consequently an active buying demand is expected after the first of the year, and this accounts for the fact that some of the larger buyers are picking the ripest bargains now. Very little interest is evident in the future or 1925 pack of canned foods, and it is reported that buyers are in- clined to hold off until after the an- nual convention of the National Can- ners Association in Cincinnati the week of January 26 to 30. General The market for canned foods is in a strong position and is apparently wait- ing for a forward movement in prices. John A. Lee. —_—__22»___ Regulation of Coal. About four thousand billion tons of coal—lignite, bituminous and anthra- cite—underlie American territory. Two fifths of the world’s production 1s mined in the United States. It is of the greatest importance that Ameri- cans be furnished coal at a fair price. The fact is that Americans have not been able to secure coal at an honest price. In the anthracite coal industry monopoly has put its slimy hand on every phase of production and distri- bution. The result has been exorbi- bitant prices and extortionate profits, swollen fortunes on the one side and suffering and privation for men, wo- men and children on the other. Anthracite is a natural monopoly. Five counties in Northeastern Penn- sylvania produce 95 per cent. of the output of the Nation. Eight railroad companies dominate the entire situa- tion. They control the coal lands and ‘he output. They control the means of transportation and the price paid by the consumer. If we do not have Government regu- lation we shall have Government op- eration. If the private interests in- volved blindly refuse a just remedy and insist upon their power to oppress, they will be shorn of that power by the December 24, 1924 Government of an outraged and _ in- dignant people. C. K. Wilson. ee Noel W. Smith, former Philadel- phian, in his capacity as head of the Alaskan Railroad, is giving the Frozen North a demonstration of Eastern railroad operating efficiency. Taken from his office as assistant to the gen- eral manager of the Eastern region of the Pennsylvania Railroad a few months ago and made assistant to Secretary of the Interior Work and told to get the road in first-class shape, he applied railroad methods to the task instead of continuing army routine, the procedure under which the road had heretofore been operated. He studied the road. He noted its shortcomings. And now he has noti- fied the Government that it will be necessary to expend $11,878,781 in a six-year period to complete it. At present, Mr. Smith wrote in a letter to a former co-worker in Philadelphia, the chief traffic handled by the rail- road is supplies for the railroad, lum- ber and building materials. The rcad’s present schedule consists of two round trips per week between Seward and Fairbanks. Its passenger equipment consists of four observation cars, two diners and three sleeping cars for a railroad that is only 70 miles long. —___ © »—__ Academic circles will be fairly star- tled by the upsoaring Gothic shaft the University of Pittsburgh proposes to rear to a height of fifty-two stories, and 680 feet, as the new home of more than 12,000 students with their class- room and laboratory facilities. Ancient Babel meant the confusion of tongues; the modern pharos of belles lettres and science stands as a beacon of the ad- To gather the outspread of vancement of learning. usual lateral college buildings into this giant vertical berg to be seen afar like a mountain peak was a bold concept on the part of the architect. notion of a campus is sac~ificed to the spired cathedral scheme. its altitude assures the inspiration of far horizons and a plentitude of light and air de- nied to many buildings in which stud- ents are trained. It is a bold idea, worthy of the. aspiring energy of the great steel-making city. Although the conventional ——__~.—>-2—->—___—_ Hides, Pelts and Furs. (Green, No.2) ose a 09 Green. No. 2 0228 ee 08 Cured, No. 1 2... Cured: No. 2) 22 2o ae ee 09 Calfskin, Green, No. Calfskin, Green, No. Calfskin, Cured. No. Calfskin, Cured, No. Horse, NO, Pi 3 50 Morse, No. 20 2 50 Pelts. Old Wool 2 1 00@2 50 douamibs. 2 1 00@2 On Sheartings 0 50@1 00 Tallow. Prime 07 No. 1 06 No. 2 _ 05 Wool. Unwashed, medium Unwashed, rejects Unwashed, fine : Furs, Okami. Wieck 2 3 00 Simi. Short 22 2 00 Shanice, Narrow 28s 1 hunk, Broad 2250 Muskrats, Winter Muskrats, Fall Muskrats, Kitts Raccoon, Toarpe 2. 0 5 Raccoon, Medium 2° 3 50 Raccoon, Small -___________ 00 Mink, Ganee 9 00 Mink, Megtum s.2000 0 - 700 Mink, Small 20 5 vu