So Wen SS <) > Ne ae ¢ ( AS ( KON PUBLISHED WEEKLY 4 (@5. | SIU Ja19'25 jf OS A) eM Sate ITD 5 ~ } GE RO SI PORE GRAND RAPIDS, WEDNESDAY, JANUARY 14, 1925 Forty-second Year NE ——— OL TAT TT Vi) Y Uf > Go to tt-~ AMIUIYUIGUUUUYONCVUUUNTOUUTAUTNAUUGQQQQUL-ROYOUUSUUULUNUNENELUAVAUAST CUTTER LGA (ULNEHUL UAIIQUAEUYNUUVALAOUUUUUQEQNNT LUTEUS ERT A LUE VUAAQUEUNNVYLEUOQTONERETUUUUATEDATUROU ULC UTE \ ‘ i — = = =— — = = = = Determine to-day that you'll battle with life; And tacklé your task with a will ; Decide that no matter how grievous the strife. You will climb to the top of the hill. Resolve that yowll make high achievement your aim; Away with remorse and regret. You will find there is time to win out in the game And rise to prosperity yet. Forget the old love of enjoyment and ease, Toss away the bad habits you've made, Remember you never can do what you please If you're bent upon making the grade. Let other folks gamble, and tipple and dream; You can’t gain success in a chair; You've got to set out with a full head of steam, If you want to arrive anywhere. Make a vow you will toil siwteen hours a day— Though your innermost soul may rebel— And not give a thought to the demon of play, Till your work is all done, and done well. What you've done in the past is all over the dam; To regret is but futile and wrong. If you sail in to-day like a battering ram, You will make it all up before long. And though the resolves that to-day you may make, May fill you with trouble and doubt; And though in your heart you will shudder ~ and quake When you think you must carry them out, Do not eat out your soul or give way to alarm, Or gaze toward the future with sorrow; A few resolutions won't do any harm— You'll forget all about them to-morrow! HHT g yk V2 C3 (: Ya) is OY) a“ Ca XS — wv, (\ Dy) a UE Ls ee) aq SEES WRUUQUQUYURUUUULUUUGTEUUUURRCEEELUUUUUUOVDE AU i } MUN A } {UAUUULUUIINLELNE Library St aaa Publie Reference Library, Oe, SSS (VTSULINLVOUONEDOLU LER AEE YYNHULY! YHA VANULYUUUDNQULUOUUULUENN | {AYUDA LLL L QD UY Z) YW MUS YA eo) Ul mty housands Using STANOLAX 7} Enjoy Better Health - 7 3 5 c NET CONTENTS? 16 FLUID OUNCES . 5 2 : ‘ __REG.U.SPATOFF. . * With the approach of winter, you start ; eating the more highly concentrated foods and take less exercise in the open. As these - two conditions are conducive to constipation, — seed | it is the part of wisdom to guard against them. remedy for the relief 1 puneaNeais ie Gila GEES tion. Its action is purd 300 12°10" loo" ner 10 Gags a s9'F & : ; 1 ical, STANOLAX (|| f 3 onstipation is, perhaps, the most preva- . roared || H SUAINOMAK EAVY) heavy body. lent of all human ills and one of the greatest for Constipation A PURE MEDICINAL WHITE MINERAL OIL 1am Buoys a ns Having a heavier ba dinary mineral oils S (Heavy) eliminates leakage. ie Maes trouble makers. It is not only bad in itself, TASTELESS - ODORLESS ie eae co S., Br. and other phaq standards for purity. YY IN CASES OF INTESTINAL STASIS. AN IDEAL AUTO-INTO: ‘OrRomy IN, HEMORR! (PILES), SICK HEADACHES, ETC. tVALUA! nT UATUABLE AS MILD, EFFICIEN FOR INVALIDS, NURSING Fae EE MOTHERS AND CHILOREN DOES WOT WEAKEN THE USER BY EXTRACTING ESSENTIAL BODY FLUIOS. came ceptible to the attack of other maladies. ANTI A irrrrrrrrrytryririrtriyryry tty but it renders the person suffering with it sus- In the fight against constipation, nothing , SSS EE > has been found which is so generally efficacious MANUFACTURED ONLY BY Soar rnc EHNPARD. CL, COMPAN, and satisfactory as Stanolax (Heavy). It is aj 1 i | ) effective not only in the less serious cases, but oa Has aide tes let otis: cn Whit; GN Acc tices foc eas ccc it has also given relief to thousands of sufferers eo printed. Insist on getting Stanolax, the best of all mineral oils. with obstinate cases of ] ong stan din g. “A | Stanolax (Heavy) is a colorless, odorless, tasteless mineral oil which, by mechanical means, P relieves constipation by eliminating the cause. It has no medicinal properties but simply softens the hard dry masses of waste matter and lubricates the linings of the intestines so that this waste matter is easily passed. Unlike purgatives and cathartics, it does not excite or artificially stimulate the bowels to vio- lent action, then leave them exhausted, as an after effect, nor is it habit forming. On the contrary, Stanolax (Heavy) soothes the linings of the intestines, lightens the work they must do and gives them a chance to recuperate. As a result, they again start functioning normally and the use of the oil may be reduced and soon discontinued. Those who are troubled with constipation will find Stanolax (Heavy), produced uly by the Standard Oil Company (Indiana), not only gives relief, but in many instances effects a permanent cure. It is for sale by druggists everywhere. ' STANOLAX | (HEAVY) : I f a Q + eaten Spy 5 ret Oe ey * BES SS PO) eS Forty-second Year GRAND RAPIDS, WEDNESDAY, JANUARY 14, 1925 Number 2156 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete In Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids BE. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscriptions, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. A campaign to induce greater care on the part of writers of checks, to frustrate forgers, has been undertaken by the American Bankers’ Association. About 95 per cent. of the business of the United States is now transacted by the use of checks or other credit in- struments. Of the total financial loss this year through the operation of criminals, estimated at more than $3,- 500,000,000, $100,000,000 is laid to forgery, including worthless and bogus checks. When one considers that this covers some 6,500,000,000 checks, writ- ten by bank depositors in this coun- try during 1924, representing a total of about $500,000,000,000, or one hun- dred ‘times the money in circulation, the losses seem comparatively small. But to the losers the hundred million looms large, and so the Bankers’ As- sociation has set out to step ahead of the crook. Already it has established for its 23,000 member banks a highly trained army of experts to combat the bank criminal. It is even more interested in preventing the loss of the hundred million dollars than it is in detecting the perpetrators of the deeds when the damage is done. Thus, it has taken taken in hand the education of the public for the security of its funds. The pencil written slip is barred, also the erased and corrected one. There are “dont’s” against the leaving of blank spaces, the signing of blank checks and the cashing of checks with- out verifying the endorsements they bear. Much trouble is said to be caus- ed by checks made out to “cash” or “bearer” instead of to persons desig- nated by name. Checks should be made out to “cash” only when per- sonally presented at the bank, it is advised. and those intended for de- posit should bear not only an endorse- ment, but also the words, “for de- posit only.” “Safeguard your checks as you would your money,” the Asosciation admonishes. “Keep your check books securely locked up and be careful how and where you sign or exhibit your signature. Beware of the magic of the word ‘certified.’ Ordinarily cer- tification stamps can be duplicated as easily as any other rubber stamp. Watch checks which apparently bear the maker’s O. K. or other form of approval. They are more easily forg- ed than the full signature. Guard your canceled vouchers as you would a val- id check, leaving none where it may be easily taken.” In an order issued by the Federal Trade Commission the Ideal Baby Shoe Co., of Chicago, Ill, now the Surwalk Baby Shoe Co., is required to cease from using the word “Ideal” or any word or combination of words likely to be confused with the name “Ideal Baby Shoe Co.,” which has been the name used by a competing company of Danvers, Mass., long be- fore it was adopted by the respondent. The respondent company must not use the words “Ideal” or “Ideal Baby Shoe” on its letterheads, billheads, or otherwise in connection with the sale of its shoes. It is also prohibited from either directly or indirectly suggesting by the use of any word, mark or label, that its goods are identical with those manufactured by Mrs. Adria L. Day, trading as the Ideal Baby Shoe Co. The respondent is a manufacturer of infants’ shoes and succeeded the Ideal Shoe Co. According to the Commis- sion’s findings in the case, the respond- ent through traveling salesmen solicits business from and sells to retail mer- chants in thirteen states of the United States. It was also found that the respondent knew of the name “Tdeal Baby Shoe Co.” used by Mrs. Day, one of its competitors. The findings further state that the use by respond- ent of its corporate name “Ideal Baby Shoe Co.” has a tendency to mislead and deceive the trade throughout the United States as well as the purchas- ing public into the belief that its busi- ness is identical with that of Mrs. Day’s, and has caused the trade and public to deal with respondent and to buy its product as and for the Day product. Since the conclusion of the hearing and the taking of testimony, the respondent has filed a certified copy of a certificate of change of name of Ideal Baby Shoe Co. to Surwalk Baby Shoe Co. Selling a competitor’s product for less than the regular prices charged by such compettor for the purpose of gettng rid of the competing article and demoralizing the competitor's market, is declared by the Federal Trade Com- mission to be an unfair method of competition. This decison was reach- ed by the Commission in its findings as to the facts against Waldes & Co., Inc., of New York City, a manufac- turer of dress-snap fastners. As a result of these findings the Commis- sion issued an order requiring the Waldes & Company, Inc., to discon- tinue exchanging or offering to ex- change with jobbers or retail dealers the snap fastners made by respondent for other snap fastners made by com- petitors. The order also specifies that the respondent must cease selling snap fastners made by competitors now in respondent’s possession unless the of- ter to sell is accompanied by a state- ment clearly setting out the facts that the goods so offered are second-hand, and that any prices which may be quoted below the price at which goods are sold by respondent's competitors are attributable to that fact. Accord- ing to the Commission's findings, the Waldes Co. manufactured and sold the same styles and designs of fastners which had been made by the parent company, Waldes & Co., of Prague, Czecholovakia. The respondent com- pany found that the market was stock- ed with goods of the American com- panies which had sprung up during the war years, and was unable to sell its snaps as fast as it could turn them out. The Commission found that to relieve this situation, it did the follow- ing acts and things: Through its sales- men it effectuated exchanges of its snap fastners for those of its com- petitors’ which were in the jobbers’ hands: the respondent losing consid- erable money in these deals and ac- cumulating a stock of competitors’ fastners. The stock so accumulated, the respondent then sold to customers of such competitors at prices far be- low the regular prices for such fast- ners. The sales were made in such a way and at such places, the findings state, as was best calculated to injure respondent’s competitors. As a_ re- sult of this method of obtaining and selling competitors’ products, the find- ings recite, such competitors lost some of their best customers and, further their markets were greatly demoralized by the extremely low prices quoted by respondent for their products. —_2 + >—__ Retired on a Pension. Charles H. Bass, who has represent- ed the Bissell Carpet Sweeper Co. in Ohio and other nearby territories for nearly fifty years, has been retired on a pension. His territory will be cov- cred hereafter by Capt. James Knox, who has ‘heretofore covered Indiana and Kentucky. He will continue to cover the larger towns of those states and add the large towns of Ohio to his territory. Mr. Bass is one of the most pains- taking salesmen who ever adopted salesmanship as a calling and has well the rest which his pension will permit him to enjoy e.rned and recreation for the remainder of his life. Some- thing like forty letters of congratula- tion have been received by him and his house, among which is the follow- ing letter from F. E. Mills, the Lan- sing dry goods merchant: The world was richer with your coming and will be poorer with your going. You have done the impossible thing, made some friends and made some money. Buy some books and read them, play some golf in Florida or California, take good care of the grandchildren, come and call on your friends once in a while. You are invited now to come to the next convention of the Michigan Re tail Dry Goods Association and _ tell them how it is possible to be both a Rill Nye and Babson at the same time. You have discovered the best way to avoid trouble is not to see it when it turns up. You are the apostle of sunshine. You have done more good than many who made greater preten- tions. Let while. me hear from you once in a 3-2 Francis Elected Vice-President Post Products Co. Battle Creek, Jan. 13—Following shortly upon the announcement that Clarence Francis was appointed Sales Manager of Post Products Co., Inic., Sales Agents for Postum Cereal Co., Inc., comes the news that he has been elected Vice-President of Post Prod- ucts Co., Inc. This further recogni- tion of Mr. Francis’ ability comes as no surprise to his many friends in the trade. Mr. Francis came to Post Products Company from the Ralston Purina Company where he had charge ot cereal sales. His grocery training started with the Corn Products Re- fining Company, after leaving Amherst College. He later opened and took charge of their Detroit office. The announcement of Mr. Francis’ election comes from Mr. E. E. Taylor, who is President of Post Products Co., Inc. and Vice-President of Postum Cereal Co., Inc., in charge of sales and advertising. aioe a Colored Cashmeres Now Wanted. Flannels and cashmere fabrics con- tinue to rank as leaders in Spring dress woolens, with confidence in the former further strengthening. In the meres there is said to be consideral:'¢ Naturals, for a while, dominated the market, and®the mills were able to make quick deliv- cries of these because no dyeing was involved. In the colors wanted, rust, powder blue and green are favored, ac- cording to selling agents. Prices on the flannels rule very firm. The high shades dominate in them. cash- filling in on colors. 2 Advertising That Is Inaccurate and Unreliable. Written for the Tradesman. From Western Michigan a merchant sends me an advertisement of a com- petitor wherein this item appears: paying for these old- fashioned methods: Charge accounts? High priced delivery? of phone orders? overhead? Losses on goods returned? Bad debts? Cost of collections? These expenses, according to the Bureau of Statistics, cost from 20 to 30 per cent. How much of this do you pay?” My remarks: | have endeavored to find where they get these figures, but as yet am in the dark. Probably you can enlighten us through the columns of the Trades- man.” “Are you Costly handling Expensive office correspondent Gam- aliel, the Pharisee, and what he said when my namesake, Paul, was attacked for uttering strange doctrine. Gamaliel, you will remember, told the Greeks, Ephesians & Co., not to get unduly excited, ior,” he said in effect, ‘if these things be of God they will en- dure, and if they be not of God, they won't cut any ice anyway!” These things remind me of Statistics and I care nothing about it any way, because we all know that all the ser- together of any grocery which can be considered typical does not cost cven 20 per cent., let alone 30. Therefore, we also know that the services rendered by the service gro- cer which this advertiser says he cuts cut cannot equal either 20 or 30 or any figure near twenty. We need no au- thority for that knowledge. Any al- leged authority which justified his statements would be unworthy of any attention whatever, even for curiosity’s sake, But we are concerned deeply, vitally concerned to know whether the allega- tions are true in our they are true, even in small part, such a competitor has us on the hip, be- cause a single demonstrable instance will weigh more than any number of quotations from authorities. You member the famous and convincing answer: ‘One thing I know: that xvhereas I was blind, now I see!” That settled it. Argument would be wasted on that man. Now, to get right down to cases: Last September I ran across a grocer who was selling a staple commodity at 12 cents which anybody could buy at I know of no Bureau of vice store own case. If re- the neighboring chain unit at three for a quarter. The difference was 30 per cent. plus. Assuming that the chain sold one item for 9 cents, the difference would still be 25 per cent. Even assuming that the chain would charge 10 cents for one, here was still 2 difference of 20 per cent. advance irom the consumer’s standpoint. In the Far West, the custom still hangs on to quote prices with the nickel as the dividing line: 5, 10, 15, 20, etc. The concession is made in twes and threes: 10 cents, three for 25: 15 cents, two for 25, etc. And that habit holds the most charming um- brella possible for the chain store. Further, so long as that custom ob- tains, you will be at a disadvantage and open to precisely such attacks as the cne quoted, MICHIGAN TRADESMAN To get to the bottom of this illus- tration, I investigated chain costs. I found that the item I have mentioned cost the chain in car lots, 90 cents per dozen. Selling at three for 25 cents, the chain operated on 10 per cent. For that 10 per cent. the chain performed all jobbing and the retail functions provided by its plan of mer- chandising. The grocer to whom I have referred paid $1 for that commodity. He could not sell at three for 25 cents, because But also he did not perform the jobbing function. Suppose he had sold for 10 cents straight, he would have realized 1624 per cent. on an article as staple as sugar. Also on that margin he would be. getting enough to cover the average expense of local operation, plus about 2 per cent. The result to any customer would have appealed as fair she would have said that “the difference is only a cent.” The statement that the diterence was as stated in percentage would have left her cold once she had fcund that “it was only a cent.” that was cost. because Or let us go further and allow this grocer to have 11 cents per'can. He would then have a margin of 24 per cent. on the single can, and if he sold for 2] cents, his margin would be over 20 per cent. Let him go fur- ther and price three for 29 cents and sell a dozen for $1.15, and he would have 13 per cent. minimum. With the run of sales he would average all of 20 per cent. on a heavy staple—and he immune to competition. two There ace certain facts that must be borne constantly in mind. One is that delivery costs around 3 to 4 per cent. Another is that credit costs 3 to 4 per cent. Together these services cost around 7 per cent. Next, neither nor services should be sold for cost. You must get a profit on all the work you do— the right profit, no more, no less. goods Therefore, the grocer who extends credit delivers must figure not less than @ per cent. to cover those But because he gives two services which cost 7 per cent., he 1s not justified in getting 15 or 20 per cent. more—nor can he expect per- manently to get away with it. and two services. There is a dead line on sugar, flour, milk, lard, eggs, butter, potatoes, bread and other items of staple char- ecter which turn rapidly in good vol- ume, which everybody must every day and which anybody can get anvwhere. Such items will yield around 19 to 12 per cent. It is dangerous and can readily be suicidal to get more. And it is not necessary to get more, because those things pay a profit out of a ten. to twelve per cent. margin. Now the foresight for which I plead will lead you to get right on all these things before strong, scientific com- petition gets Such competition is on the watch for locations wherein the picking is made good by unscien- tific pricing by retailers. It passes by locations wherein grocers who know their business are located—and I now quote the exact words of a successful chain operator. Nothing is truer than that change have you. January 14, 1925 Means Greater Demand MArmeours STAR HAM 4x» BACON In our extensive national magazine adver- tising we offer free to interested housewives a copy of our booklet “60 Ways to Serve Star Ham!” This booklet will be a valuable addition to the food economics library of any home. It will also serve as a constant reminder of the gocdness of Star Ham and Star Bacon. ARMOUR 4x0 COMPANY CHICAGO 9016 “Everybody Like ’Em” a Gscolaie Fruit The delicious goodness of Chocolate Fruit is win- ning favor wherever sold. This cake is going to make a lot of money for thousands of grocers during 1925. How about you? Ask your wholesale grocer for samples and prices. Zion Institutions & Industries ZION, ILLINOIS ed 1 fa ea) «| - { ede aS fh * . y > < 4-:Aoy»s « ~~ 1 te r , ” . s >» < x ” Vox ‘ ~ | Ve January 14, 1925 MICHIGAN TRADESMAN is rampant in the retail business in. all lines. Men now operating must be alive to and sense such changes. You will get little nourishment out of the reflecting that “chains have not come io our town yet” the day after the first aggressive one opens in your locality. In older countries, where chains are much more firmly established than here, have behind them more extended experience and have settled down into an institution, individual grocers carry on efficiently, safely,securely. But those grocers survive and prosper be- cause they know their business so ex- actly and intimately that they take no liberties with the facts of their calling. For example, those men know that the staples I have mentioned will bear $ to 12 per cent., and under no cir- cumstances will they try to get more. They know better than to work on any plan of getting while the getting is good. They know that any liberties taken with the economics of the gro- cery trade will come home to roost. The right idea is to get wider mar- gins on your high end merchandise. You are to-day carelessly pricing many luxuries and semi-luxuries on a 25 per cent. basis, which cost you more than that to handle. You are pricing many things 5 to 10 per cent. lower than you skould. You fail in analysis of the true character of hundreds of items. Thus you do not get the right deal from some manufacturers, but, mainly, you do not get margins right at hand. If you consider the hundreds of items—thousands, if you have a good- 'y town and a fairly select trade—you can handle that the chains and most “cash” grocers never touch you wi! find a vast range of opportunity to make money on things they never handle at all. Add to this the advan- tage of becoming known as the store where such things can be had and you can picture yourself in the same relative position as the best grocers in Britain. For then you will have a trade which will be virtually your own property. Paul Findlay. —_—__»2.____ Helping the Customer to See. Mark Twain was a salesman. He even made the characters of his books sell ideas. Do you remember Tom Sawyer and the time he sold the white- washing job to a bunch of boy friends? The back fence needed a coat of white- wash, and Tom had been delegated to do the job. As I remember it, he preferred fishing to whitewashing, but Tom’s mother had decreed no fishing until the whitewashing was thorough- ly done. It was a discouraged, disgruntled kid who stirred up the white mixture and started wielding the big brush. It was a long fence, and it looked still longer to him. In fact, it loomed up as the background for a whole day’s work. It looked the same way to the bunch: of boy friends who gathered to watch Tom work and perspire. Then all at once Tom Sawyer had an idea. If he could sell those kids the thought that whitewashing was fun rather than work—that it was a privilege to wield a brush on that fence —he could get plenty of help to finish the job. So he whistled and brushed, paying .no attention to their jibes and jokes. He would dip his brush care- fully, make a stroke, stand back and study the result, then make another stroke. Soon their curiosity was aroused, then their interest. Finally one boy volunteered to help. “No,” said Tom, “this is a mighty ticklish job. It takes a lot of talent to whitewash a fence in the right way. I wouldn’t think of letting anyone else tackle it.” Immediately those )«ungsters be- gan to see whitewashing in a new light. First they urged, then they begged Tom to let them try their hands at it. Finally they began bid- ding for the privilege. A few minutes later they were working in relays, while Tom sat back in the shade and counted profits. He had made a real sale. Buying is a matter of viewpoint. Selling is largely a matter of building up in a customer’s mind a recognition of value. Whitewashing as work had no value in the eyes of Tom’s friends, but whitewashing as a highly special- ized form of play had a very real value. Whenever a retail salesman attempts to sell anything he meets the obstacle of customer viewpoint. The person to whom he shows the article has, in his mind, a definite idea of its value to him. Usually his idea of its value is less than the price asked. The salesman’s problem, therefore, is to in- crease the value of the article in the customer’s mind. The mere showing of the article is not selling. It is only suggestion, which is a part of selling. The actual selilng must go farther. The customer looks at the article shown him, and sees in it only what his knowledge of it permits him to see. He cannot be expected to recog- nize things about which he knows nothing. If the salesman knows the article, its uses and advantages, as he should, he naturally sees in it much more than the customer does. It is, therefore, his function to act as an interprer to the customer’s eyes. The customer usually sees only the article and must be taught to see its value. Naturally, in order to reveal value to the customer, the salesman must recognize that value himself. In other words, he must be sold on the article before he can sell it to others. He must be honestly enthusiastic over it. The first requisite of selling is knowledge. Next comes the ability to impart that knowledge to others. When a customer sees an article as the salesman sees it the sale is vir- tually made. Shelf-warmers are shelf-warmers only because the buying public does not recognize value in them. When their value becomes recognized they cease to be shelf-warmers. Helping the customer to see means helping yourself to sell. Llew S. Soule. —_2> 2. _____ Hand-to-mouth buyers may soon fee] down-in-the-mouth. Are you ready for PROSPERITY? Good business men— men accustomed to gauging trade conditions and possibilities — see ahead of them a healthy business revival. They see in extra sales from reasonable, varied stocks, an extra profit to offset some of the lost sales and meager profits of the past. They predict a golden year for the merchant who holds his prestige and the confidence of his customers. They further say that if merchants refrain from carrying reasonable, sane stocks of merchandise, job- bers will be forced to curtail their purchases; that manufacturers will produce only to their financial limit and then stop production; that when the spring demand opens, there is a distinct probakil- ity of light retail jobbing and manufacturer's stocks which will be quickly absorbed. Then may come shortages, lost sales, lost profits and higher replacement costs—the old vicious circle. You can sell only what you have to sell. You can profit only from sales. You can hold trade only by supply- ing the wants of that trade. When your annual inventory, which deals with the past, is out of the way, it might be good policy to take another based on what the future has in store for you. WoRDEN GROCER COMPANY Wholesalers for Fifty-six Years. The Prompt Shippers MICHIGAN TRADESMAN hs — = PSM park re | =F — =— a IBN q _—_— Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 13—The ice men are busy with the ice harvest. Twelve degrees below zero assures us that there is no need to worry about the supply next summer. Alf Richards, the ice king, has his usual army at work, which gives employment to the unemployed. The crossing to Canada ov the river has been safe ever since the ferry laid up for the winter. Death claimed another of our prom- inent citizens, James T. Moore, on Saturday, Jan. 10. Mr. ‘Moore had been in poor health for the past year as a result of a stroke which he suf- fered three years ago, from which he recovered sufficiently to resume his duties as abstractor of titles, following his return from a trip to California. He was a member of the school board for twenty-six years and served as an alderman. At one time he was Treas- urer of the Sault Mutual Savings and Loan Association. He was active in church work and well known through- cut Chippewa county. Mrs. Moore died three weeks ago. He leaves two -sons and one daughter to mourn his less. James Douglas, our new sheriff, is starting in the hew year by giving the jail a complete overhauling, making numerous changes which, when com- pleted, will make the place so attrac- tive it will look inviting to the gang who sojourn there for the winter. The Soo hikers made their first trip for the winter to the Shallows on Sun- day, where they were entertained by William Maxwell at his summer cot- tage. We are told there is no finer exer- cise than shoveling snow. It is health- ful, zestful, exhilarating. Snow itself is rich in radio activity and the effect upon the shovelers can be secured in no other form of exercise. People who wish to take part in this fine out- door sport will find the Soo most in- viting. The Canadian Soo is putting on Chicago airs. The store of F. W. Moore, on Wilmington street, was en- tered by a lone bandit in the evenine when Mr. Moore was alone in the store. The robber walked up to Mr. Moore. “Stick ’em up,” he ordered. The voice was obviously assumed. “Stick ’em up and make it snappy,” he added. When Mr. Moore hesitated at the point of a revolver, he was ordered tu stand with his face to the wall of the store with hands elevated, while the thief rifled the cash till. “Don’t move an-inch for five minutes,” was the parting salute. R. G. Ferguson, of the Soo Hard- ware Co., accompanied by his wife, left last week for his winter home in Miami, Florida, where they expect to _ spend the winter. Charles L. Hewitt, the well-known cement man, passed away at his resi- dence here last Tuesday after a linger- ing illness of over a year, as the result cf a complication of diseases. He was well known throughout Cloverland, where he was highly respected. He built most of the cement walks in the Soo and did a large contracting busi-i ness. He leaves a widow. Archie Thomson, of the Superior Mercantile Co., of Brimley, was a busi- ness caller here last week. A smile or a laugh is a great busi- ness asset, a special: password and a physical and mental tonic. Keep smiling. William G. Tapert. —_~+++>—___ Pontiac—The Engle Bumper Co.. Orchard Lake avenue, has been in- corporated with an authorized capital stock of $20,000, all of which has been subscribed and paid in in cash. os os bib January 14, 1925 MICHIGAN TRADESMAN Essential Features of the Staples. Sugar—The market has declined since last report. Local jobbers hold cane granulated at 7.05c and_ beet granulated at 6.85c. Grocery Tea—The business during the week has opened up considerably, speaking now of the first hands business. The consumptive demand for tea is just about normal for the season, there being no reason why it should be oth- erwise. Stocks in dealers’ hands are believed to be low pretty much every- where; prices show no change for the week, but the undertone is hard. Coffee—The market for future green Rio and Santos coffee has declined a substantial fraction during the week, but later recovered and at the present writing is firm again. Spot green Rio and Santos, sold in a large way, has shown little or no change; prices are practically the same as a week ago, although Rio grades are a shade easier. The demand is dull. Mild coffees show no particular change for the week; the entire list is steadily main- tained on a high basis. Canned Fruits—The character of the California fruit market has not changed. Offerings are limited in all varieties and substantial premiums over the original opening are being demanded and received. Even a chance to realize a profit does not unearth hidden stocks. The firmness in No. 10 fruits is one of the most remark- able features of the situation. There is a moderate movement of pineapple for jobbing purposes, but otherwise that pack is not conspicuous. Apples are also in routine demand. Canned Vegetables—Tomatoes show more radical changes than other can- ned foods as there is greater buying interest on the part of the shorts who are stocking up before the market gets away from them. The Southern basis may now be quoted at $1.12% for packers’ and $1.15 for buyers’ label twos and $1.55 and $1.60 for the same descriptions of standard No. 3s. There is increased covering at the present range and it is more difficult to buy now at the inside than it was during the holiday period at the lower quo- tations then prevailing. Along with the more interest in spot tomatoes there has been an inclination to quote futures from the main producing sec- tions. Standard Southern 2s have been quoted around 90c _ factory, against 85c last year and 90c in 1923. There is mild interest in futures now as spots eclipse them in importance. Corn and peas are unchanged. Spot corn is firm and is in strong hands with comparatively light stocks avail- able on the resale market. Holders of peas are not trying to press sales. Many distributors have covered their wants and either have spot stocks suf- ficient for the present or have factory lines under contract for deferred ship- ment. Futures are quite generally available. There has been some buy- ing from canners with whom the dis- tributor has been accustomed to trade, but this is routine. General buying in many instances is being postponed until later in the month or in Febru- ary. Succotash can only be had in small blocks and commands top mar- ket prices. All minor vegetables are in better demand for jobbing purposes as stocks are running low. Canned Fish—There are no_ out- standing features among fish packs. Salmon is in too restricted a demand to be active and is a routine seller. The chain stores are making a drive on pinks which they are offering at two cans for 25c, which is out of line with the present Coast or spot mar- ket. Reds are selling steadily at re- tail as are chinooks. The Coast mar- kets in all lines are firm and no line is being pressed for sale at a discount. Maine sardines are moderately active. Increased buying has occurred to take advantage of the present range which will be advanced 10c on Jan. 16. Shrimp stocks here are light and only a moderate quantity is moving from the factory. Tuna cannot be had at discounts as it is in strong hands and no operator seems to be long on any variety. The Coast remains relative- ly firmer than the spot. Oysters so far have been a limited pack and can- ners are not anxious to book orders for future delivery. Dried Fruits—Spot prunes of all sizes are in better jobbing demand and the market is being advanced. Large sizes like 20-30s are scarce, al- though there are shipments in transit, some of them near at hand. The bulk of the supply is of medium counts. Small sizes have been pretty well tak- en out of the market by export buyers. Nearly all jobbers in their price lists just published make advances in all lines of California and Oregon prunes. Coast offerings attract more attention than during the holidays. There is considerable business being put up to packers but not all of it is confirmed as the buyer will not meet the Coast basis. Among raisins the only real strength occurs in bleached packs, on which there has recently been a buy- ing drive to cover, while the light stocks are still available. There are very few bleached raisins here. Other varieties are rather dull and the price range is irregular as the weaker hold- ers are still liquidating. The spot rais- in market is peculiar as it is not in line with the situation on the Coast, where no concessions are allowed. Peaches and apricots are well main- tained. Among apricots the greatest strength is to be found in extra choice and other high grade Blenheims. Packers are able only to offer broken assortments of apricots and even though there is strong resistance to any higher prices, packers are reflect- ing their beliefs that the maket is on the advance. Peaches are pretty well sold out on the Coast. There is a moderate jobbing demand. The ap- proaching spring markets and the shortage of stocks at the source are the controlling factors. Rice—Southern markets are mildly active and are able to clear enough rice through domestic and export channels to justify them in maintain- ing the market and in classing it as firm. Foreign rice is pretty well de- pleted and there are only light offer- ings at top market quotations. Syrup and Molasses — Molasses shows no particular change for the week, prices are high and the demand shows little lessening from what it was a short time ago. As to sugar syrup, the demand shows no particular improvement and prices particularly of the lower grades are decidedly weak; the better grades are about un- changed. Compound syrup is in fair demand at the recent decline. Beans and Peas—The market for dried beans has shown a little more strength during the week and prices have been a little steadier. Marrows, however, are still rather easy; pea beans are a little firmer and so are red kidneys. White kidneys are both dull and weak. California limas about steady. Dried peas in quiet demand at unchanged prices. Provisions—Provisions have been in very quiet demand during the week, but prices for the most part have been About the middle of the week, however, the situation seemed to be weakened somewhat, although with no material decline. Cheese—The demand for cheese dur- ing the entire week has been very fair and the market firm, with a slight ad- vance around the middle of the week. Salt Fish—The dealers in fish are all beginning to look forward to the early beginning of Lent, which opens this year Feb. 25. They seem to be expecting to sell lots of fish this year on account of the fact that Lent opens before the season for eggs and fresh vegetables. There is undoubtedly a shortage in No. 4 and No. 5 mackerel; No. 3 are also getting low and only No. 1 and 2 are plentiful. —_—_~»++ > Review of the Produce Market. Apples—Baldwins command $2.50 per bu.; Spys command $3@3.50. Bagas—Canadian, $1.75 per 100 Ibs. Bananas—8%@9c per Ib. Beans—Michigan jobbers are quot- ing as follows: steady. CU Bo wea $6.40 rows oweee 6.00 Dark Red Kidney —.------------ 10.00 Liett Hed Euiney .............- 9.55 Butter—The market is steady and uneventful. Local jobbers hold fresh creamery at 38c. June packed, 34c; prints, 40c. They pay 22c for packing stock. Cabbage—$2.25 per 100 Ibs. for home grown. Carrots—$1.35 per bu. Celery — Commands $1@1.50 per bunch for either Michigan or Calif. Cauliflower—$3 per doz. heads. Cranberries—Late Howes are sell- ing at $8@8.50 per % bbl. Cucumbers—lIllinois hot house com- mand $5 for fancy and $4.75 for choice. Eggs—At the present writing the supply of fine fresh eggs is light. The demand is cleaning them up every day. Undergrades are not so firm, but the best grade of Western eggs de- clined a cent since last report. Good storage eggs are active and wanted. Local jobbers pay 50c for strictly fresh. They resell as follows: Fresh candled __---------------- 52¢ Candled firsts ~.---------------- 48c Egg Plant—$3 per doz. Garlic—35c per string for Italian. Grapes—Emperor, packed in saw- dust, $8 per keg. 5 Grape Fruit—$3@3.50, according to quality. Green Onions—Charlots, 75c per coz. bunches. Honey—25c for comb, 25c¢ for strained. Lemons—Quotations are now as fol- lows: 200 Sunkist __........_..-_. $7.50 300 Wed Ball ..........-5..5- 7.00 360 Red Wall ......-. 16... 7.00 Lettuce—In good demand on the following basis: California crate ~-$4.50 Hot house teaf, per bu. .-.-:---- 150 Onions—Spanish, $2.25 for 72s and 50s: Michigan, $2.75 per 100 Ibs. Oranges—Fancy Sunkist Navels are Iceberg, per row on the following basis: 252 and lareer ._._..---.----..- $6.50 MO 6.00 24 6.00 Red Ball, 50c lower. Parsnips—$1.65 per bu. Potatoes—Country buyers pay 40c in Northern Michigan. 50c in Central Michigan and 60c in district. Poultry—Wilson & Company pay as the Greenville follows, this week: Live Dressed Heavy fowls ....-.-.-. 22 26c bight fowls ...._._-.._ 14c 18¢ Heavy springs -------- 22c 26c Coe 2 10¢ 14c Vaehese 6-0. n os Oe 38c Pueks 2... 18c 23c Geese... te 18¢ 22¢ Radishes—75c per doz. bunches for hot house. Spinach—$2 per bu. for Texas. Squash—Hubbard, 3c per Ib. Sweet Potatoes—Delaware Sweets, $3.50 per hamper. Veal—Local dealers pay as follows: Fancy White Meated ----------- 14c Good _.__.- 2 ae 12c 60-70 Fair 2... 10c eS Coca Cola Bottling Co., has been incorpor- ated with an authorized capital stock of $10,000 and 2,500 shares no par value, of which amount $1,000 and 2,500 shares has been subscribed and Kalamazoo—The Kalamazoo paid in in property. —_.-+2>—__ Detroit—The Seaholm & Sandell Mfg. Co., 443 East Canfield avenue, tools, hardware accessories, etc., has been incorporated with an authorized capital stock of $8,000, all of which has been subscribed and $2,000 paid in in cash. ——— Detroit—The Allen Mitchell Pat- tern Co., 1036 Beaubien street, has been incorporated with an authorized capital stock of $10,000, of which amount $9,000 has been subscribed and $3,500 paid in in cash. —_—__o2sea—_—_ Kalamazoo—The Wilson-Chase Mo- tor Sales Co., 114-16 East Westenedge avenue, has been incorporated with an authorized capital stock of $20,000, all cf which has been subscribed and paid in in property. so-so Lansing—The Motor Oil Co., 404 Capital National Bank building, has been incorporated with an authorized capital stock of $50,000, all of which has been subscribed and $16,000 paid in in property. 6 Mr. Verbeck Does Not Agree With Mr. George. Kalamazoo, Jan. 15—Your corre- spondent in last week’s issue in be- wailing the advent of the motor bus and truck, uses as an example the pos- sible dismantling of the Manistee & North Eastern Railroad between Man- istee, Grayling and Traverse City. I fail to see where this incident has anything to do with the case in point. The M. & N. E. Railroad was or- iginally constructed by Buckley & Douglas as a logging road, pure and simple, and from the moment that the timber was removed, it became a lia- bility. Its tracks run through the most barren and desolate section of Michi- gan. It is only populated by victims ot land sharks whose condition cannot be made worse by the junking of its tracks. There are only two or three towns along its right of way which are worthy of the appellation and they are served by other responsible transporta- tion lines. The advent of the automo- lile has had nothing to do with its troubles, for it has no improved high- ways to compete with. Occasionally a hunter traverses these “skims,” but he is taking chances of shipwreck if he utilizes a motor car. Except for the Ine operating between Traverse City and Northport, which is only leased to the M. & N. E., no portion of its ter- riiory will suffer particularly and in the last named instance produce grow- ers served will be very glad to con- tinue operations of this line during the very short period when they have any- thing to ship, though they have been employing trucks of their own for this service for the reason that the rail transportation as scheduled was far from satisfactory. I cannot agree with your correspond- ent, or the editor of the Tradesman, on the position taken relative to trucks and busses. At no time have I ever heard that the operators of these fav- crite methods of transportation ob- jected te paying their just proportion for the tacilities furnished them by the taxpayers. They ought to do it and undoubtedly will just as soon as the legislature threshes out some basis for nieking a charge against them. The auto bus certainly performs a public service which cannot be dis- pensed with and at a reasonable charge. This service is being improved con- stantly. They consider the public when they arrange their schedules. It is not true that they employ irrespons- ible drivers. No one can secure em- ployment at their hands without pass- ing a rigid examination, not only as tc mental qualifications, but as to morals as well. These drivers are re- quired to make a dead stop before crossing a railroad track. “Safety first’? is the underlying basis of their operations. They are required to be courteous and accommodating to their patrons. The writer has traveled thousands of miles by busses and has yet to dis- cover a flaw in their methods of opera- tien, and he personally knows several operators who have large investments, are making a profit and are willing to pay their share for road maintenance, though it is a fact that the service they render is exclusively for the ac- commodation of the public and their convenience as well. When the pub- lic freely and willinelv pays rates hich- er than are charged for steam or elec- tric service there must be some rea- son for it. There is. They supply just what their patrons want and strive ta go them a few better. Now as to the trucks. They have come to stay and “sobbing” will not eradicate them. But they should be asked to pay their just proportion of tiie cost of road maintenance. I fail to see where the wear and tear on the highways is any greater where a truck is operated for hire or used for the same purposes by private owners. In the cities where, as claimed by your correspondent, the use of the streets is absolutely controlled by the au- MICHIGAN TRADESMAN thorities, they are not discriminated against. State highways are but an extension of city streets and while they may not be as wide are proportionate for traffic requirements. Governor Groesbeck has always fav- ored a weight tax as the only equit- able solution for this problem, but has drawn the ire of many less informed individuals just because he wanted to place auto taxation on a_- scientific basis. He has never objected to a gasoline tax—and so stated in his veto message—but is curious to know what is to become of the vast funds so raised. He knows, as all mentally bal- anced individuals do, that “easy come, easy go” methods apply to all State operations as well as to the private ex- chequer, and with an easily acquired income, prodigality of expenditures is an ever existent danger. I can see no objection to a gasoline tax, the proceeds of which are scienti- fically disbursed, and the ease with which it is collected does not become an incentive for increasing it too rap- idly. Cost of new construction could very properly be paid out of its pro- cceds, but limit this exaction to the construction feature wholly. Then collect from the users of the public highways a_ sufficient sum to keep them in repair. The individual owner of a truck, operated for hire, should pay his just proportion; the farmer who uses a truck to carry his produce to market by truck at a saving over old methods, ought to be reckoned with this class. Politics should be eliminated from the proposition. Let every tub stand on its own bottom. The troubles of the regular trans- portation lines ought not to be per- mitted to bias the Legislature in the proper solution of this problem, and though they may have their grievances they can hardly be considered as ‘“‘com- ing clean” into court. The real ques- tion to be settled is this: The auto Lus and truck have come to s ay. They are in evidence everywhere and are Lut a tithe of what they will be in the next decade, and the public are going to demand their retention. Therefore, if they compensate the State to the reasonable extent of paying for what they receive, no one may reasonably object to their progress even if they eventually put other methods of trans- portation out of commission. The taxpayer is the one who should receive the chief consideration but the benefits he too derives from good roads must be reckoned. Chiefly he pays out dollars for taxation for which the returns are negligible, but road building and road maintenance are as January 14, 1925 much for his benefit as for the owner of the bus in which he travels, or the truck operator who hauls his supplies tc his door. Governor Groesbeck, in his message to the Legislature, clearly expresses his views on the subject of economy in State expenditures. No one can fairly question his sincerity when he appeals to all departments of adminis- tration. He may have, as is claimed, built up a machine in State politics, but no one has ever questioned his integrity. In years gone by State institutions lave, according to the opinion of many developed too rapidly and it is high Administrative Board has been effec- time the brakes were applied. The tive in keeping down extraordinary expenditures of public funds and no one can seriously criticize the manner tn which it functions. It is true that the Governor comes from Detroit, but he cannot be held personally responsible for that. De- troit has legitimate claims for con- sideration in State affairs and I would not give a rap for the services of any man who would not lend a willing ear to the appeal of his neighbors. If he reasons out that his program of road building is right, he is entitled to ex- What Would a Where it is e l Tray ho!ds bills, cash, unpaid bills, etc. DANIELS CoO., J . NAME ___ ADDRESS A complete system within itself. asily and quickly found. The 25 accounts. When placed in the vault, no fire can touch them. Pienty of room for your steck records, paid Any interior arrangement you may desire. TrilS SYSTEM MAY BE SEEN AT CIXGY OFF.CE SUPPLY CO., Grand Rapids, REICHART BOCK CHOP, Grand Haven, CLARKE FPA-ER CO., Kalamazoo, Mich. SEEMAN & PETERS, Saginaw, Mich. Musk 8 F i | cle , bd a + > . 4 4 “4, he « ? i j | e i ar ¥ ¥ > 7 - » . ’ e . 4 r * . 4 > 4 . 4 . ® * > * a A me : 4 ’ . < > a ye / 4 f «f- Y \ 1 r < r a es 4 e i 4 — 9 -~ > ri t , A | = 3 yy <8 > € ‘ » = - ‘ ’ * « ar v * > < « > s x € % r - ® a > 4 . 4 . ® * liad bal a 4 . : . g 4 ’ . < > January 14, 1925 MICHIGAN TRADESMAN 7 ert his honest endeavors toward trying the Governor is all wrong, and they cut his plan. Others may admit that are correct in form, but certain it 1s that his road building policy of the past two years has built the roads and it is quite evident that a large major- ity of the tax-payers of Michigan are saiished with his program. Educational matters are not on a highly satisfactory plane in the State. When L. Whitney Watkins made his spectacular legal fight to compel the Administrative Board to turn over to the M.A G. certain appropriated funds Governor Groesbeck took the stand that even though the legisla- tive action was regular, there was plenty of evidence to show that this for the purpose for which it was in- particular item was not really needed tended and he made a fight to return + to the taxpayers. The Governor also is well aware, business man that he is, that the State University is op- erated in a very unbusinesslike man- ner, has told the authorities that this was so, time and again, and has tried to stem the tide of waste, with scant thanks from the beneficiaries of his economies, but he still believes he is right and possesses the courage of his convictions. Michigan will yet grant this execu- tive the testimonial due greatness and his wonderful initiative and executive accomplishments. Frank S. Verbeck. soso Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 6—This being our first week working on our new resclutions, everything is coming along fne. It usually takes two weeks be- fore there are any breaks. i awrence Kelly, for the past year city salesman for the Tapert Specialty Co., starts out this week as traveling salesman for the same house, covering the Soo line territory as far as Glad- cinke anG the Da S Ge A. to St. Ignace, Munising and all towns en route. This is Lawrence’s first year on the road and his many friends wish hin: every success. Aiex. Bush, formerly in the grocery business on Ann street, has accepted a position with the Soo Co-Operative Mercantile Association at the main store on Ashmun street, starting in the first of the year. Cecil McLeod, of DeTour, started s-1 Detroit via auto, but before reach- ing St. Ignace his car skidded, turned over and caught fire. With difficulty tne occupants were able to get out of the automobile. No one was injured, but the car was badly damaged. Paul Keifer, the garage man at Manistique, is making a number of -hanges in his place of business in or- der to carry a larger stock of auto tires and automobile sundries. Louis W. Sabin, who for a number cf years conducted a grocery store on Jchnston _ street, has discontinued isusiness and made the store over into 4 cepartment dweiling. James Leigh, one of the employes of Swift & Co. here, left last week for Appleton, Wis., where he has been promoted to a responsible position. Jimmie, as he is known to his many friends here, has been with the Cora- well Co. for the past four years, star.- ing at the bottom and by faithful ser- vice has earned for himself the pro- motion. Thomas Green, formerly Prosecut- ing Attorney here, but for the pasi year Assistant Attorney General at Lansing, spent the holidays with friends and relatives here. His fam- ily accompanied him. They were among. the unfortunate passengers who had to spend Christmas day at Mackinaw City on account of the car terry being stuck in the ice. Capt. Marshall Duddleson and fam- ily, of Cleveland, spent Christmas with his. father, Capt- John Duddleson, here. More boy babies are being born than girl babies. Well, we need good foot- ball material more than we need movie stars. The Atlantic & Pacific Tea Co. has opened a branch store on Easterday avenue in the store formerly occupied by Alex. Bush. This gives the A. & P. two stores in the Soo. The ice bridge between Sugar Island and the mainland is now open for the winter. George Mc Leod drove over after mail last Friday for the first time. Vodka is said to be flowing like water in Russia. No one who watches the revolutions revolute will doubt the statement. The ferry between the two Soo’s made her last trip on Saturday for the season. It is the train for Canada from now until Spring time. Charles Field, the popular mer- chant, is going to sponsor the hockey team again this year, bringing out the Field Nationals. It was under his leadership that Taffy Abel, now play- ing with St. Paul, and the Koko Boys, Sam and Mat, now playing with the Elks hockey team, of this city, came into prominence as puck chasers par excellence. The Field Nationals will open their schedule in the city league Monday, playing the Carbide team. Charlie will be there to see his pro- teges perform. William G. Tapere. ee Wall Paper Trade in Good Shape. Reports from authoritative sources in the wall-paper trade indicate that man- ufacturers of these papers had an ex- cellent year during 1924. The con- tinuance of construction throughout the country has been a potent factor in keeping the demand for wall papers active, not only by producing more rooms to be papered, but, in the larger cties at least, by increasing the amount of decoration done by landlords whose buildings have to meet the competi- tion of the newer ones. During the latter half of the year better business has been done with the agricultural districts, largely due, from all accounts te the “slicking up” of the homes of farmers and others dependent more or less upon high grain prices. In com- nion with other lines of merchandise, the 1925 outlook for the wall-paper trade is reported bright. —_—__2+.»—__—_ Price Ideas May Be Upset. Although the general opinion in the men’s .wear goods trade is that The heavyweight lines to be opened in the next two or three weeks will show sub- stantial advances, there are possible de- velopments that may operate to set a lower price level than the market ap- parently counts on. Not much is openly heard of this in the goods trade, hut there is nevertheless much con- iecture as to whether the largest fac- tor in the trade may not spring a sur- prise that will force revision of some of the price ideas which sellers have heen cherishing. It is figured that the largest producer is in a better position as regards raw wool than perhaps any other weaving concern. It has bought wool at prices that are considered to average rather low, considering market prices to-day, and is believed to have covered the larger part of its require- ments. There are few mills which are well situated in this respect, their pur- chases generally having been quite sparing. ——_2+>—__ Owosso-—— The Foster, hardware, furniture and undertaking, has chang- ed its name to the Owosso Furniture & Hardware Co. 0 (0 STATE AND a ayls SUT Another uarter Million Dollar Gain in Savings Deposits Again this bank shows the greatest gain of any Grand Rapids bank. A. $250,676.69 increase in savings deposits from Oct. 8 to Dee. 31, according to official published statements. One and a half times that of any other local bank. Confidence of the people shown by a quar- ter of a million-dollar gain in savings in 12 weeks. Why? Extra Interest—4%. Extra Safety. A rigid policy of NO UN- SECURED LOANS WHATEVER, com- bined with both state and federal supervision. Extra service—open until 5:30 daily. You, too, should be getting 47%. Kvery day’s delay is costing you interest money. Come in and see what a friendly, accom- modating bank this is. OME STATE BANK FOR SAVINGS Monroe, corner Ionia. Member Federal Reserve System. Capital and surplus, $312,500.00. One bank only—no expensive branches with attendant risks. President, Charles B. Kelsey. Cashier, Martin D. Verdier. COST OF DISTRIBUTION. Distribution expense will probably receive a thorough airing at the com- ing Washington under the auspices of the Chamber of Com- United States. one recognizes the difference between conference in merce of the Every the prices paid to producers and those the but every likewise who has looked into the exacted of consumers, cnk subject is aware ‘hat there is no pos- sibility of prescribing any general plan which would tend to reduce the differ- ence in all kinds of commodities. Even as to foodstuffs, which have come in for an especial share of attention, there is manifestly a difference that must be taade in selling arrangements between those which are perishable and those The element of waste the former is an preciable item in the cost of merchan- Wi.h_ certain the o: refrigeration has to be considered. which will keep. in the case of ap- dising. foods cost A number of persons profess amaze- mient at the high price of a loaf cf bread as with the market price of the wheat it contains. But grain one of numerous factors. Aside from the cost of milling which there come in freight and handling charges, the other than wheat, the labor, fuel, etc.; the other overhead, rent, interest, insurance and the like, as well as cost of wrapping and delivery. By the time loaf gets to the consumer's table the original cost et the wheaten content cuts little fig- ure. So it is with a meat when compared with the live animal sold by the stockgrower to the packer. li there was so much profit in distri- bution, it may be parenthetically re- marked, the big have let this get into the hands of the retail butchers. When the distribution of other commodities than food there enters the element of competition to 3ut tiis is subject to a qualification. Where style governs, the price often becomes not negligible, There may be two fabrics, designs in garments or two varieties of shoes, for example, each respectively of value and perhaps of equal cost, yet one of cach class will sell for more than the other. And in sumer is only too willing to pay the higher price. But aside from instances of the kind there is really a great deal of competition in most commodities. There are many instances, for example, in which manufacturers do their own selling direct to the consumers, and there like the mail-order heuses and certain chain stores—which are only one step removed from them. Years ago there the itinerant vendor or peddler who brought his wares direct to the farmhouses. His place has been taken by the door-to- door salesman, who is anathema to the shopkeepers of small cities. Yet the latter is able to get only a very small percentage of the business of his cus- tomers. The cash-and-carry system of certain chain stores, while very allur- ing to some, appeals to only a com- fParatively moderate portion of the population, and those mostly in small places. Customers have become edu- compared ihe is only is comparatively trivial, cost of ingredients slice of packers would not it comes to aci as a check on retail prices. a secondary, if con- sideration. two equal wearing such cases the con- are those Was MICHIGAN TRADESMAN cated to the advantages of the free delivery system, the charge account and the C. O. D. They like the bustle of the big stores, with the opportunity they afford of seeing large and well- selected stocks and of exchanging views with one another on the merits and advantages of what they behold. They like the pleasure of shopping and are willing to pay something extra for convenience and comfort. COTTON SUPPLIES. While, for the time being, the prob- abilities are against any very pro- nounced variances in the price of cot- ton, there still remains the possibility that the actual crop will exceed all of the estimates so far made. But even though the final figures two months hence should show this, it does not fcilow that the actual cost to spinners will be materially changed. Mill men, however, are not stocking up much for the future, being satisfied that they will be able to obtain what they need when this is necessary. Cotton sup- plies in other portions of the world have increased as they did here. The East Indian crop, for instance, is now cstimated at 5,875,000 bales, an in- crease of 1,000,000 bales over that of last year. Takings of American cot- ton for foreign account have kept up well and quite large amounts are avail- zble for use in Great Britain and Ger- many. Consumption in domestic mills still lags, but their stocks of .fabrics on hand are said to be low. More of the Eastern mills have cut wages and are trying to run on a more extended scale. There talk of higher prices for goods later on, but what- ever advances may be made, if any, are not likely to be very marked. Fr.ces on gray goods remain firm, al- though not much business was trans- acted in them during the past week. in finished fabrics small orders keep coming in and it is expected that bet- ter buying will occur toward the end of the month. More activity has been knit underwear, Spring goods beginning to share in the trad- ing. is some shewn in RAIL CROSSING SIGNALS. It would help to prevent accidents at grade crossings if the railroads were to replace their obsolete gongs at such points with automatic red lights, like those on our traffic towers. In the days of horse-drawn traffic, when vehicles seldom traveled faster than ten miles an hour, gongs served well enough, for the driver, sitting in the open, had a chance to hear them ring- ing in time to pull up his animals, but with automobiles the gong is almost useless. Even in an open car, certainly in a closed one, what with the noise of the engine, it is virtually impossible to hear a gong until one is almost upon it, and when we reflect that a car go- ing twenty-five miles an hour travels over thirty-six feet a second, we realize how little time a motorist has to stop his car before reaching the crossing. A red light, however, signaling the ap- proach of a train, is visible from the road as far as the crossing itself. It is # warning signal which the public has been schooled to heed, and it could readily be so conspicuously placed that only the criminally careless could fail te see it. THE RIGHT TO WORK. The advocates of the proposed amendment championed by the Rus- sian soviet, give it the false name of the “child labor’ amendment, but it would give Congress the power to pro- hibit young people of 15,16 and 17 years of age from earning an honest living, or from aiding in the support ot their sick parents. No state has now the power to do this. The Su- preme Court of the United States in ‘he case of Adkins vs. Children’s Hos- pital (261 U. S. 525, 43 S. C. R.) quotes with approval the previous decision in Coppage vs. Kansas (236 U. S. 14): “Included in the right of personal liberty and the right of private prop- erty—partaking of the nature of each ~-is the right to make contracts for the acquisition of property. Chief among such contracts is that of personal em- pioyment, by which labor and other services are exchanged for money or other forms of property. If this right be struck down or arbitrarily interfered with, there is a substantial impairment of liberty in the long-established con- stitutional sense. The right is as es- sential to the laborer as to the capital- ist, to the poor as to the rich; for the vast majority of persons have no other honest way to begin to acquire prop- erty save by working for money.” So far from giving the children of all the states “equal opportunity to develop mentally and spiritually” it denies to many of them this oppor- tunity. There are many children, as has been repeatedly pointed out by those familiar with education, and among others by President Butler of Columbia, by President Mezes of the City College, by President Hamlin of Robert College, Constantinople, for whom the training of actual work is far more valuable than any instruction they can get in school. The Trades- n.an has reported within the last three months many instances where young men have begun work at 14 or 15, have learned how to labor effectively and intelligently, and have developed in every way, physically, morally and mentally. SELLING WASHING MACHINES. Hardware and _ house furnishing goods dealers should plan to meet the tremendous demand for family wash- ing machines which is already in evi- dence, due to the action of the public laundries in using so much acid or cther destructive agent in their cleans- ing process that new garments and collars are frequently ruined with one run through the laundry. The difficulty of obtaining compe- tent domestic servants and the in- stallation of large public laundries some years ago caused most house- wives to transfer the work of cleansing the family laundry from the home basement to the factory laundry. Up to within a few years the household washing machine had not been per- fected; but now that there are dozens cf practical machines on the market and the services accorded by the laun- dries have grown worse and worse, there is a marked movement in the direction of shifting the weekly wash day from the public laundry to the home laundry. In many cases ser- vants are willing to assume the extra January 14, 1925 work this change involves in order to save the wear and tear on their own garments. The only way this trend can be stopped is to enact a rigid law forbid- ding the use of any acid or any other article which is destructive to clothing by public laundries. Many small hardware dealers hesi- tate about undertaking to handle wash- ing machines, because they have never sold one in the past. As a matter of fact, the sale of this device is com- paratively easy, because the extensive advertising campaigns conducted by many manufacturers has familiarized prospective buyers with the merits of the different machines. One machine exhibited in a show window may re- sult in several sales. Such has been the case of several suburban (Grand Rapids) hardware dealers who never thought they could make any headway as distributors of the staple article un- til they were induced to try the experi- ment by a local jobber. THE OUTLOOK FOR WOOLENS Some lowering of prices was shown at the recent wool auctions in Tas- niania, and it is a matter of conjecture in the trade whether a similar trend will be shown at the coming sales in London. Such a result would not come altogether as a surprise, although strong interests are evidently con- cerned in upholding prices. Larger iinports of wools have lately been com- ing into this country, but Americans were not among the active bidders at recent foreign auctions. Trading in wool has been rather light. Data fur- nished by the Census Bureau on the supplies of wool held by mills, the ma- chinery in operation in them and the consumption of raw material by them have not been as satisfactory as desired because a number of the companies have declined to furnish information. The principal offender in this respect - has been the American Woolen Com- pany, the biggest factor in the indus- try. A special request has been made ci it to supply the desired information. If it is furnished it will make the bu- 1eau figures of some value as a guide to what is going on in woolen manu- facturing. For the time being, they zie not. Business in woolen fabrics continues dull, but the mills are still occupied in cleaning up Spring orders. Samples for the next heavyweight season are mostly ready, little remain- ing to be done before the formal open- ings which will occur toward the end of the month. It has been let known that prices are to be advanced be- cause of the higher cost of wool, but how much and on what kind of fab- rics have not been indicated. Judging from experience, the chances favor rises more on woolens, especially the fancy ones, than on worsteds and that the last named will be kept on levels to make them more attractive, rela- tively, than they have been. FARMER AS BUYER. Merchandising policies will be de- termined not a little by the fact that the crops of 1924 had a farm value of $753,000,000 greater than the previous year and more than a billion and a half dcllars greater than in 1922. The farm income is estimated to be higher than at any time in five years. Ay: «] o> < » s - Z. Bg ie 4 4 ~ - f gay) pre i ’ | ‘ re | 4 a. > r 7 S | 4 j » i a ~miy 4 r ¥ } ‘ ‘ s < > i» © | . age } i . | 4 ae ee Y ‘ ¢ Al» - | < «¥ > « 1 % @« » < pene ‘ ‘ ate. el < ” © a wie ig tr - * 4 > < - we » » . A » . . © * “ Z > . A > < ~ ¢< » 2 - a 4 ~ - { 9a- Y py { $ 4 +, ra 3 SI gf | Ce ree } - ¥ ‘ ‘ ‘ ‘ <é a Yr ots a \ > i 4] - ij 4 +t + ’ 3 ’ 9 } Hine { op ~ i < «3 las « ' » ( << | im @ * , « ' * ‘ ‘ . “ at ° 3 » < < ” © 2 moe Wig tr - ® 4 > 4 a . * . ~ ‘ A Y . 4 { a ~ <@ » January 21, 1925 MICHIGAN TRADESMAN 9 Some Men I Have Known in the Past. I do not think I ever knew two men who worked together more harmon- iously than William and Samuel Sears, who conducted the Wm. Sears & Co. cracker bakery for forty years or more. They bore very little facial or physical resemblance to each other, but on all matters of business they were so thor- oughly in accord that I cannot recall any one who ever heard of their ever having any serious controversy. They always arrived at the office at the same time every morning and left at the same time at night. I do not recall ever seeing them together on the street but it was very unusual to call at the office of the cracker bakery ordinary business hours and not find them both there, chatting pleasantly over the features of the business which uppermost in their during happenel to be minds. When they sold their business to the New York Biscuit Co., they found themselves with a number of pension- ed employes on their hands. The pur- chasers of the plant declined to as- sume this obligation, so the Sears brothers undertook to keep it up at their own Death gradually reduced ihe list, but one man held on so long that it looked as though he might ouilive them both. The live- for-ever man none other than Alonzo Seymour, who rounded out forty years as traveling salesman for the house before he would consent to retire. Mcst people undoubtedly think that the “S” on the butter which has been so popular so many years stands for Sears. As a matter of fact, it stands for Seymour, named after the genial old gentleman who was connected with the Sears bakery almost as long as the owners them- selves. On one occasion Uncle Sammy, as he was familiarly known, remarked to his brether: “William, don’t you think we ought to discontinue Seymour’s pension? He doesn’t need the money any more, be- cause he has enough laid by to keep him nicely the remainder of his days.” “Yes, Sammy. I think as you do.” “All right, William, you speak to Seymour about it when he comes in expense. was cracker Saturday. ’ “All right,’ was the response. The next Monday morning Uncle Sammy enquired of William if he had spoken to Seymour the Saturday be- fore. “No, I forgot it. You speak to him about it next Saturday.” “All right,” responded Uncle Sammy, “T will attend to it.” 3ut he didn’t. For this matter was handed back and forth between {he two men once a week and in the meantime Mr. Seymour died, without ever knowing how near he come to losing his pension. several years It is related that on one occasion Uncle Sammy Grand Haven calling on his customers. By chance he met the late W. B. O. Sands, of Sands & Maxwell, Pentwater. Uncle Sammy asked where he was. bound. was in He responded that he was on his way ' to Chicago to call a meeting of the principal creditors of his firm and per- mit them to decide how he should liquidate the business; that he had -$200,000 worth of lumber on hand which at that time unsalable, owing to adverse business conditions; that he could hardly tolerate the idea of permitting the management of the business ‘o pass out of his own hands, because had accumulated represented the labor of a lifetime. Uncle Sammy went over the figures very carefully, took a list of the cred- itors—of which he was one was what he and the amount owing each and then said to Mr. Sands: much You go home and order whatever you need to keep up the stock in your store. I will go to Chicago and call on each of your creditors and explain the situa- “You have five times as assets aS you owe. tion. Within three days you will re- ceive letters from them, expressing confidence in your management and authorizing you to draw on them for anything you require to continue busi- ness without interruption. If any one objects to that arrangement, I will pay his account and you can pay me later. I will also get the banks to continue your loans.” It was a critical time with lumber- men, but the Chicago creditors listen- ed to Uncle Sammy’s explanation of the situation and every one fell in line gracefully and co-operatively. Within two years a favorable turn in the lum- ber market enabled Sands & Maxwell to pay every penny of their indebted- ness. The merged into a stock company known as the Sands & Maxwell Lumber Co., which became one of the strong lum- bering manufacturing corpora- tions of Michigan. Uncle Sammy was always doing things of this kind, ably seconded by his brother, who would go the limit any time to come to the rescue of a man or concern which met a sudden reverse or a period of stress owing to adverse conditions. Both men had the rare faculty of seeing beyond the present and appeared to act on the assumption that it was their duty to assist any business brother who was business was afterwards and in distress. On one point I think they never agreed: William was a director of the Fourth National Bank. Uncle Sammy director of the Grand Rapids National Pank. Each claimed his own bank was the better. I heard this sub- ject discussed day after day for years, Was a without their coming to an agreement. I presume they are still discussing this subiect Over There. I never heard the honesty of either brother questioned. as good as their bond Their word was and their bond was alwavs above par. Their lives were placid, in keeping with their char- acters. They honored the business they pursued so many years. with credit to themselves and with satisfac- tion to the public. Each of the brothers had a Samuel’s son died in early manhood, but William’s son, Stephen A. Sears, lived until about five years ago. He was very successful as a traveling salesman for the old house and sub- sequently managed the Grand Rapids factory as a branch of the New York Biscuit Co. and the National Co. He was later made director of the National Biscuit Co. He _ had charge of the manufacturing depart- ment, with headquarters in Chicago. At different times he temporarily man- son. Biscuit aged factory branches at Cambridge- port, Mass., City, and Chicago. He was a man of large Kansas Cincinnati executive ability and succeeded in destroying the grip the labor union thought organization at one time, greatly to officials they had on the the surprise and pleasure of his as- that the pany was doomed if it failed to shake off this The of his iife spent sociates, who realized com- incubus. closing years were among his friends in Grand Rapids, where he had many close personal ties and business A. Stowe. — eo ee connections. E. Some Incongruities in Man’s Life. A man’s life is full of temptations. crosses and He comes into this world without his consent, and goes against his will, and the trip between the two is ex The traries is one of the ceedingly rocky. rule of con- important fea- tures of the trip. When he is little the big girls kiss him, but when he is grown the little girls kiss him. If he is poor he is a bad manager; if he is rich he is dishonest. If he needs credit he can’t get it; if he is prosperous every one wants to do him a favor. If he’s in politics it’s for pie; if he’s out of politics you can't place him and he’s no good to his country. If he doesn’t give to charity, he is a stingy cuss; if he does it is for show. It he is actively religious he is a hyprocite; if he takes no interest in religion he is a hardened sinner. If he soft specimen; if he seems to care for shows his affection he is a no one he is cold-blooded. If he dies young there was a great future ahead of him; if he lives to an old age he has missed his calling. The road is rocky, but man loves to travel it. ——_—< >< -— Little Sermon To Retail Clerks. It seems to be the general impre=- that the last half business day is a period to mare sion hour of the preparations for going home; in fact, to do everything other than wait or customers when they happen into the department in the last thirty minutes of the business day. Let us remember the great import ance of seeing that the eleventh hour customers receive every atter 10. There are several very important rea- sons for this: First: this time of the day evidently intecds The customer shopping < Too much merchandise displayed on «] he tops of showcases and on tables and other spots within reach of cus- tomers is worse than not enough. It mind to the ob- means confusion of server, a messy appearance for the store and a needless accumulation « dust on goods piled in until they hard to dust. Arrange the dispiays so cerfain items will stand out, so definite When there is something new to display, instead of impressions will be made, crowding it in, take out an old display and make room for the new. a e Every human being is a person of importance. 10 MICHIGAN TRADESMAN January 14, 1925 a © as FR WN Je WS Fa S 5 ‘\ aa aaa! uF iE Yd NII), [\ ((t{( tye, ee. Dy LP, oS a: DRIVING CUSTOMERS AWAY. Wretched Methods Pursued By Some Clerks. “I am so mad I could bite a nail in Mrs. Henry K. took off hat, threw it down and flung her gloves at it. “What on earth is wrong?” I asked. “This she cried angrily. “I shall never wear it again as long as I live.” “What is wrong with the dress? It is a perfect beauty; didn’t you just buy itr” Mrs. K paced around the room in the frothing-at-the-mouth stage. “Yes, pecially tio.” her dress,” I just bought it, got it for the first reception of the When I walked into the drawing room this afternoon what should I see but a duplicate of my identical to last and Blank’s told me it was an original model, the only one cs- season, dress, positively the miserable stitch; of its kind. Oh, I am furious!” “When she saw mine, I wish you could have seen that woman’s face. Never have I seen such an expression. | suppose we both looked the same. It was terrible; she avoided me like the plague, and she was a woman I was anxious to know. “IT shall never buy anything at Plank’s again, and I shall warn every- I know.” But it isn’t always big things that ple mad. Often a very trifling thing will drive a good customer away. A man who lived in the suburbs of a city paper at one news stand close to his ottice, which he passed on his way home. When he stopped for his paper, he sometimes current zines and sometimes cigars. one rake peo large always bought his evening bought maga- One evening on returning home he cpened his paper and found the sport section missing. Some one at the news siand had taken it out to read and for- got to put it back. The man was as mad as a hatter and threw his paper down. “1'll never get another paper at that place or a scrap of anything else,” he said. He now goes a block out of his way every night to another stand. “What makes you mad when you zo shopping?” I asked a woman who spends a lot of money on clothes. “To be ‘dearied,’ answered without hesitation. “J dislike that most of anything. I bought this hat in Los Angeles when I was out there this winter, and I should never have bought it except that it was exactly what I wanted.” “*That hat is dearie, we sold one very Gloria Swanson the other day. 9 she wonderful on you, similar to She is a wonderful looking girl isn’t she? Try this dearie;: it’s awfully smart. You like the other one better; so do I. Put the hat a little more this way; there, don't like that better, dearie?’” The woman threw up her hands. “It makes me wild to be mushed over like that. If I had a store I would fire the first person I heard calling a cus- tomer dearie.” one, you 1 asked another woman who shops extensively in New York what her ex- periences were and what made her inad when shopping. “To be ‘high-toned’ by salespeople. it makes me furious. When I go out tu spend my money, I don’t expect to buy a gown or hat I do not want just because an over-bearing, contemptu- cus saleswoman makes me feel like a dog if I decide not to buy. I avoid places. And _ strange to superior-mannered salespeop!e not found entirely in expensive you them those say, those are places; where. “A sensitive woman is confused and embarrassed when a_ haughty person curls her lip and looks at a sister saleswoman with a glance that ‘Look at this low-life, taking up time for nothing; the I am not exaggerating it at all; T could tell you a dozen humiliating experiences I have had.” Two young women who had spent the morning having Iunch together. “Well, I have just closed my count at R’s,” said the first one. run across every- sales- says, my precious idea,’ shopping were ac- “Vou have?” exclaimed the second “Why, I thought it was the best in town.” “T guess it is; maybe that is their trouble. They know they have the best selection in town, and they all have that air. You know I am furnish- ing a house, and what I buy I expect naturally I am But R’s rush me one. to use for years, so selecting carefully. and I detest it. I have found it in almost every department. It ] hesitate over a purchase, they take cu a look of resignation and superior- itv that me mad. The final straw was in the furniture department morning. positively makes this “T wanted an inexpensive breakfast set. I have spent so much more on the dining room than I had expected tu. When I said the things he was showing me were too expensive, this clerk puffed up and said, “We don’t curr’ cheap things; our customers are not erested in that sort of thing.’ Then he tried to rush be into buying one I didn’t want. When I refused » buy, he said, ‘Of course, you may Le able to get it elsewhere.’ “‘That is just what I shall do,’ I said, and went straight up to the credit department and closed my ac- count.” That same store maintains a large department of men’s furnishings. A man went in one day and bought an then he went over to their A young overcoat; shoe department adjoining. casual-mannered clerk brought out an over-ornamented shoe. The customer, a man with conservative ideas, shook his head. “I want a perfectly plain shoe.” The clerk was gone for a long time. Finally he came back carrying a shoe as though it were something slimy to touch. He poked it at the man with a sad look. Upon trying it on the man found it to be much too small. He called the clerk’s attention to the fact. “That is the only size we have. We don’t carry old style shoes; we never have any call for that stuff.” The man walked out of the depart- ment without a-word to cancel his overcoat order. “I refuse to have fresh young clerks tell me what I am going to buy or in- sult me if I don’t buy what I don't want. If I want shoes with elastics in the sides, I expect to buy them with- out any one giving me any sass.” Women get mad when buying shoes than any other line of merchandise. Women are sensitive about their feet or else very vain. Try to sell to a vain woman, who prides herself on her slender feet, shoes that are too large or too wide or shoes that make her feet look large, he a tough customer. The vain woman takes up a longer time in her selection, hut she will usually buy more expen- sive shoes if she is handled with tact. Some make a practice of changing salesmen when a customer 1s hird to sell. This instinctively makes a customer feel the first clerk is tired ef bothering with her. It makes her mad and usually she doesn’t buy even though she had intended to. A large woman with a good-sized foot sits buy She hates to put her foot in the measuring stick, where the clerk presses her foot down to its greatest length. He then looks at the measure dubiously and in loud enough for all nearby customers to hear, will say, “I don’t think we have your size in the shoe you saw in the window; six and a half is the largest we have.” The customer feels like braining him. “T can fit you in another style.” more almost and she will shoe stores down to shoes. a voice “Don’t bother,” she says, and walks out, hating the whole establishment. A woman bought a pair of shoes in a large store in the Middle West. She wore the shoes the next day and went shopping. When she returned she said the shoes were “killing” her. She looked in the shoes and found them a size shorter than she wore. She was furious and went back to the store with them. The man in charge of the woman’s department took her to a seat and measured her foot, then looked at the size -of the shoe. “These shoes do not fit you, madam. am very sorry, someone has made mistake.” ta a> fe) He gave her a new pair of shoes. She went away a good customer. Bernadine M. Angus. ——__—-—-———_— Shoe Men Are Optimistic. Not since the boom days following the war has the shoe trade, as a whole, faced the coming of a new year with the confidence with which it does that cf 1925, In the men’s end of the busi- ress there is apparently more solid basis for this optimism than is the case with women’s shoes, but manu- facturers of the latter are not at all backward about predicting a prosper- ous Spring season, in spite of the difficulties offered by the multiplicity of styles. In fact, some of them go so far as to say that 1925 will be a ban- ner year from the viewpoint of pairs sold. Producers of men’s shoes al- ready have done a nice advance Spring though more especially in the higher priced lines. The encour- aging thing about this business is the apparent willingness of the retailers to ‘ook ahead further than has been the case for some time. business, es No one ever got ahead by holding someone else back. " RELIABLE SECRET SERVICE Private Investigations car- ried on by skillful operators. This is the only local con- cern with membership in the International Secret Servcie Association. Day, Citz. 68224 or Bell M800 Nights, Citz. 63081 National Detective Bureau Headquarters 333-4-5 Houseman Bldg. The HEROLD-BERTSCH SHOE CoO. The H. B. Mogul featuring the Balloon Style Last—made up in the new shade TAN LOZANT KIP, Stock No. 959, is the last word in up-to-date footwear for young men. We also carry the Mo- gul in Black Full Grain Calf, Stock No. 958. GRAND RAPIDS Se ae ae -_ r ” w ve \ % 4 we] o** } 1 i t t 4 > 4 ee oe j a 7 a» > * « ry rv ~ A y + ‘ ® d , < - . . + a & ¥ , “MeN ae v « ! AN as r 7 Mw | ie \ ee ye 1 oo 1 “ee t t 4 > & ee oe j a 7 ; i le os g) 3 es e 4 * « rv o ' + ” ‘ . d , < + ae . . 4 a a ’ , January 21, 1925 MICHIGAN TRADESMAN THE RAND RAPIDS SAVINGS BANK _ Reports Largest Deposits of Any Michigan Bank Outside of Detroit! The “Government Statement” of December 31, 1924, Shows Derosits in “The Bank Where You Feel at Home”’ Totaling $20,059,443.65 This is an increase of $3,464,215.99 in Deposits in less than three months since the last Government State- ment.” * * * It is a new High Peak for this Fastest Growing Bank in Western Michigan. * * * It expresses in terms of “dollars and cents” the Safety, Service, Courtesy, Accommodation and _ Satisfaction which every patron of The Grand Rapids Savings Bank enjoys. * # * It bespeaks the experience and testimony of others. * * * It recommends The Grand Rapids Savings Bank to YOU as a Banking Home. Here Is Our New Statement In Terms That Everybody Can Understand The Bank Holds for Its Customers in Cash and Liberty Bonds Deposited .- - $21,043,143.65 This is the “trust” we have accepted from our more than 65,000 patrons—the largest “banking family” in Western Michigan. Our assets always are handled in a fashion to best protect this “trust’’ and to meet any request for payment_at any time. For this purpose we have the following dependable assets: 1. CASH AND DUE FROM BANKS -_----_----~------------"--- ~~~ $3,214,252.34 This is in cash on hand and deposited with the Federal Reserve Bank, and other large banks, available on demand. 2. LOANS AND DISCOUNTS: _---.---------------------~-~--- ~~ 8,436,124.84 The major portion of these loans are due in from one to three months, and are secured by high grade collateral— or based on statements of borrowers in our files, that would warrant these credits. 3. BONDS AND SECURITIES -_--------—~-----------~- 7999-4 nn a 3,237,918.26 United States Government, First-class Railroad, Corporation, Municipal Bonds, that can readily be sold, if desired. 4 «nrc scrs eal 6,441,725.36 The above mortgage loans are practically all on Grand Rapids real estate, based on a 50% appraisal, made by com- petent appraisers, thoroughly conversant with Grand Rapids realty values. This bank has made 312 mortgage loans in Grand Rapids for the first nine months of 1924, aggregating $1,059 ,658.00. 5. FURNITURE AND FIXTURES ----------------------------" ~~~ 259,451.64 This represents our investment in the equipment of our Main Office and twelve Branches, less the amount previ- ously charged off for depreciation. FEDERAL RESERVE BANK OO a 30,000.00 This represents our holdings, acquired by law, in the Federal Reserve Bank of Chicago. i ner rrr 13,348.81 Checking accounts tem yorarily overdrawn. ll. -+--- 500,000.00 This item, arbitrarily limited by law to 50% of capital and surplus, is carried on our books at $500,000.00. But the banks owns its main office building, Monroe Avenue frontage ad- joining, and seven of its community branch buildings. The Bank’s conservative net value in these splendid properties is estimated by exverts to be in excess of a million and a quar- ter dollars. This item, therefore, really represents an additional surplus in excess of three- quarters of a million dollars above the figures on this statement. . . $22,132,821.25 TOTAL TO MEET INDEDTEDNESS .._. THIS LEAVES A DISCLOSED CAPITAL AND SURPLUS $1,089,677.60 This Capital and Surplus (along with the Realty Surplus of over three-quarters of a million) is the final “measure of safety” for the benefit of the Depositor. It is the “guaranty fund” which completes the secur- ity of the Depositor—a security, finally, which has the added human assurance born of a record of 54 years of banking without the loss of a single penny to a single Depositor. OFFICERS WILLIAM ALDEN SMITH, Chairman of the Board CHARLES W. GARFIELD, Chairman Executive Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, Vice-President ORRIN B. DAVENPORT, Assistant Cashier EARLE D. ALBERTSON, Vice-President and Cashier HARRY J. PROCTOR, Assistant Cashier EARL C. JOHNSON, Vice-President H. FRED OLTMAN, Assistant Cashier TONY NORDEWIER, Assistant Cashier THE GRAND RAPIDS SAVINGS BANK MAIN OFFICE IN OUR OWN BIG BUILDING THIRTEEN BRANCHES FOR YOUR CONVENIENCE 12 - FINANCIA EECCA ety tthe ates MICHIGAN TRADESMAN - - Doda sapprgede C€Ct ree toyed Clear Thinking Greatest Public Service. no greater public service institution Promoting There is which any can perform than to thinking. As Americans, we spared neither pains nor expense in making ourselves able to do our own thinking. In our public schools we have something like twenty million pupils, and we spend for them upwards of a billion dollars a year. To our colleges, universities and professional income of another Prob- or any promote person have schools we give quarter of a billion or more. ably we spend altogether two billion dollars a year on education. We do not stop there. We spend upwards of another billion dollars a year for the product of the printing press, and the printing industry out- strips all others in the variety of its product. More than a quarter of a billion copies of books and pamphlets come from our presses a year, and in the last ten there have been some striking changes. In number of copies, books of refer- ence have doubled. History has more than doubled; medicine and hygiene have multiplied by five. Even phil- osophy and poetry have increased. But fiction has fallen off by almost half. Our daily papers have an ag- gregate circulation per issue well over thirty million, and our monthly pub- lications total over ninety million. There is a deal of reading being done in this day and_ generation in the United States. There can be no question about our national belief that every American should be given the training that will enable him to do his own thinking. That is an article in the American faith. But admitting the training and the equipment, we are too prone to let someone else do our thinking for us. Loose speech and loose writing find large audience here. years This situation places us at a dis- advantage, particularly in the period which follows a great war. Things have so come to pass in this world that on the economic side everybody loses in Neutral, vanquished, conquerors have to take consequences that fundamentally are alike or differ War. only in degree or in form of manifesta-_ tion. All countries have their econ- omic disturbances, and economic dis- turbances inevitably give opportunity for devotees of new formulas, formu- lated at best without being brought to the touchstone of experience, to seek to do our thinking for us. They are not mild about it, either. They frequently wax violent, become ruthless in suppressing facts which are not to their liking, turn reckless in their exaggeration of circumstances clear, they fancy argue for their cause, and indulge in hard words. They are for- getful. Rather, they are not students of history. Otherwise they would know that if this country could be shaken by hard words it would have been wrecked generations ago. The hard words of to-day are inoffensive in comparison with the hard words that raged in the early days of our present form of government. The present effect, however, is con- fusion of thought or lack of thought altogether. Clarification of public thinking will put a speedy end to that and to the blurred sense of moral and economic values confused thinking al- ways brings. There is a duty upon each of us, consequently, to make such a contribution as we can toward clar- ity in public thinking. This is a duty which the United States Chamber of Commerce has recognized. It is trying to do its part. It recognizes this duty as entirely apart from the principles the Cham- ber advocates. Such advocacy’of principles is a duty the Chamber owes to itself and to its constituency of American business or- ganizations and American business men. The duty to strive to help to clarify our thinking is a duty to every part of the community. This is the sort of duty that is per- formed by making analyses, drawing distinctions and framing definitions which are essential if there is to be real understanding and _ conclusions that will prove sound with future ex- perience. These processes the Cham- ber has repeatedly used. They were last- utilized in May, 1924, when the Chamber undertook to describe the function of business. The Chamber’s description was formulated as a re- sult of careful study. The study was made by a representative committee. The study resulted in the Chamber’s declaration that the function of busi- ness is “to provide for the material needs of mankind, and to increase the wealth of the world and the value and happiness of life.” There were other declarations, but this is the one to which I wish just now to direct attention. I think we should be impressed with the plain, matter-of-fact words in the way the Chamber’s committee evidently be- came impressed with them. Now either business, as now constituted, does fulfill its function of providing for the material needs of mankind or it does not. mote clarity of thinking about busi- ness we should first establish this per- tinent fact. Providing for the ma- terial needs of mankind is no small task. Upon the extent and manner of its accomplishment a very great If we are going to pro-’ January 14, 1925 Which Comes First? LL SORTS of personal and business matters may interfere with the work of an individual executor in the settling up of an estate. To him his own affairs often take precedence. Not so with a corporate executor, whose first business is the settling of an estate. The corporate executor goes about the matter without delay, having many ex- perts to assist in the efficient conduct of this business. And the cost is the same! FTRAND RAPIOS [RUST | OMPANY GRAND RAPIDS, MICHIGAN LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or purchase. PRIVATE wirEE | CORRIGAN COMPANY M on Investment Bankers and Brokers Ground Floor Michigan Trust Bldg. Citizens 4480 Grand Rapids, Michigan Bell Mais 4900 GRAND RAPIDS, MICHIGAN Fourth National Bank United States Depositary Established 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. Wm. EH. Anderson, Pres. lL. Z. Caukin, Vice Pres. J. C. Bishop, Cash. Christian Bertsch, Sidney F. Stevens, David H. Brown, Robert D. Graham, Marshall M. Uhl, Samuel G. Braudy, Samuel D. Young, James L. Hamilton. “By their works ye shall know them:” NACHTEGALL MANUFACTURING COMPANY GRAND RAPIDS, MICH. BANK, STORE & OFFICE FIXTURES Gentl2men: We take this opportunity to say we are thoroughly pleased with all the material you have furnished us, the artistic design and fine workmanship. We can not speak too highly cf your erector who is on the job about sixteen hours a day and busy every minute. He is a competent workman and a gentleman. Yours Very Truly, THE BELLEVUE STATE BANK, C. D. Kimberly, Cashier. A ‘ ( 94° ’ ; ee Y « iJ a ~ » ws \ “¢ i ~~ * ' y , “a £7 ~ } © ° a * * 4 i. o ; * : 4 ' ’ 4 2 > > < “ef « f > January 21, 1925 MICHIGAN TRADESMAN deal depends for each one of us. Our business files are short-dated, but the economists have files of figures carry- ing back over centuries. These figures reflect wonderful ac- complishment of the task. Business enterprise in its modern form and modern meaning had its beginning with events which were so striking that, even though bloodless and non- political, they are described as_ the Industrial Revolution. The Indus- trial Liberation might be a more suit- able description; for those inventions and practical applications which be- gan in the middle of the Eighteenth Century substituted machine produc- tion for hand production. Earlier, there was a tendency to confuse busi- ness and adventure, as when voyages of discovery were characterized as business ventures. But business soon took a new meaning; for it became attached to the task of acquiring the new mechanical aids of production, making possible their operation, and finding means for -disposing of their output. How well this task was done is acknowledged even by the arch- apostle of socialism, who said that in the first hundred years atter the In- austrial Revolution business enterprise had “created more massive and more colossal productive forces than have all preceding generations together. Sub- jection of nature’s forces to man, ma- chinery, application of chemistry to industry and agriculture, steam navi- getion, railways, electric telegraphs, ciearing of whole continents for culti- vation, canalization of rivers, whole populations conjured out of the ground _-what earlier century had even a pre- sentatiment that such productive forces slumbered!’”’ Those populations of human beings springing out of the ground have a deep significance to students. Under the old order of hand work, the pop- ulation of England and Wales is esti- mated to have increased by only 4,- 000,000 in 650 years. The means of production were so meager that there was a starvation limit on populationo. In the first eighty years after the In- drstrial Revolution began the popula- tion of England and Wales increased by 8,000,000, and in 150 years it rose by 27,000,000. For such statistics we do not need to cross the Atlantic. The population of the United States was but 5,000,000 in 1800. In 1850 it was only 23,000,000. But in 1900 it was 76,000,000, and in 1924 it is 112,000,000. No country ever grew so fast on our vast scale. That growth was made possible because business enterprise not only provided for the material requirements of the population but constantly found ways oi providing for still more. The func- tion of business has been technically described as the conversion of re- sources into consumers’ benefits. The available benefits have been constant- ly multiplied. Otherwise, if there had been less success in fulfilling the task, literally tens of millions of our pres- ent Americans could not even be alive. We have not reached our limit, either; the statisticians figure that in the last period in which our population has doubled we have trebled our na- tional production. In such figures as -the scientist point the way. that we see no sign of diminution in our business ability—in our ability to cause the yield of human benefits from a supply of raw materials to be upon an ascending scale. The inventor and Business spikes real the vcssibilities Sor human benefits that exist in the discoveries of science and in the developments of in- vention, If anyone inclines to doubt he has only to look at~some details in the record. During the first seventy years of our national existence no one of our mineral resources supplied adequately the needs of our growing manufac- tures. A century ago the country pro- duced something like 50,000 tons of pig iron a year—say, 12 pounds per capita of the population in those days. At our war peak we produced 45,000,- 000 tons of steel in a year, and in 1920 we turned out 42,000,000 tons—just short of 900 pounds for every man, woman and child in the country. In 1820 our imports of coal almost equal- ed our domestic production and the domestic production was from mines near Richmond, Va. The national supply of coal that year was some- where near 85,000 tons. At our war peak we turned out 605,000,000 tons in a year, and in 1920 we produced 587,- 000,000 tons. When our Constitution was adopted, textiles were made in a good part of the country in ways that would have been familiar to the ancient Greeks. There would have been nothing es- pecially novel to the Egyptians of a still earlier era. Our first cotton mills in New England looked to the West Indies and South America for their cotton. We now have 35,000,000 spindles working upon cotton grown in our own fields and are the world’s great source of supply for raw cotton as well as an exporter of better than $100,000,000 in cotton goods a year, Before 1840 our imports of raw silk did not exceed $10,000 a year, although silk was prized so highly that the country had a craze for speculation in mulberry trees; but now we import 50,000,000 pounds a year and indus- trial chemistry has created for us fibers in imitation of silk which we make in amounts exceeding our im- ports of silk. Instead of being an ar- ticle of luxury, silk fabrics and fab- rics like silk have been made, by our business enterprises, commonplaces for Americans in every walk of life. This record can be continued throughout the articles we know in everyday life. Some significant facts would stand out. Many of our in- dustries did not have their origin in abundance of domestic materials. Not one of our textile industries which to- day have a combined annual output valued well up in the billions of dol- lars was founded because of abundant — domestic materials. For even coal and iron the country depended upon im- ports, and its mineral resources seem- ed inadequate. The herds of cattle did not even produce enough tallow to make the candles the country re- . quired. It took as long to go from Philadelphia to Pittsburg by canal as it now takes to cross the continent by rail, and the cost of freight trans- portation corresponded. Those were the conditions out of THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Cupital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids Nationa! Bank Building Chicago GRAND RAPIDS Detroit First National Bank Bldg. Telephones {C/tize"5, 4712 = Congress Building Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. 14 which American business enterprise has created the country as we know it, has provided all the commodities and facilities of living that we accept as matters of course, but which were unknown to our forefathers and which are unknown to-day to vast popula- tions the world over. If we wish a demonstration of the success of our fundamental policy of seeking the benefits that come from private initia- tive and business ability, we have only to look around us, or at most to glance backward for a few generations. It we think about those tallow candles we may remember that for light alone we last year used pretty nearly twelve billion kilowatt hours of electric energy that the engineers seem confident we shall be twice as much in ten years, and that the Geo- logical Survey estimated this spring that as yet we have developed but 12% per cent. of our potential water powers. As an incidental record of what business enterprise is accomp- lishing, I might cite the facts brought out in June, that between 1919 and 1923 our electric plants using steam power have increased their output of electric energy for each ton of coal used by 3343 per cent. using more than Reliance of the country upon busi- ness enterprise has worked in the It has been the greatest single force that has advanced us to our present position. If left free to pro- duce the results which initiative, vis- ion, resourcefulness, courage and per- severance bring, it will give to future generations the opportunity to look back upon us and the world in which we live very much as we look back upon the meager world of our fore- fathers. At rather regular intervals we are bombarded in magazine articles, in books and in the press with the thought that business is our king and money our god, and that the only solution of ultimate happiness in life is to cast aside the materialistic views which we entertain and became more spiritual in our outlook and manner of living. The inference clearly is that business is an institution of the devil. past. Now, of course, it goes without say- ing that until we can in some manner dispense with our materialistic needs, they must be provided for. Clearly, our development along spiritual lines can be greatly accelerated if we can take the rough spots out of life which attend lack of, or easy access to, ma- terial things. We have not yet reach- ed the point in our spiritual develop- ment where we can dispense with ma- terial needs. It should be understood that the function of business is to provide for these material needs. The thought that we can provide for these material needs and at the same time grow spiritually is conceded and is perfectly sound. Among business men generally there is a rising tide of con- viction that business does not exist for itself alone, but is an_ institution which should serve the common lot and inspire men to give the best that is in them for the common good. This rising tide might properly be called the spiritual development in business. Reflect upon the hospitals, our institutions of higher learnine, our organizations for research for pub- MICHIGAN TRADESMAN lic benefit, our museums and art gal- leries, our great orchestras, and the vast number of our social institutions which are now founded and maintained by our business men. These are increasing in amazing fashion in being every community and are proof con- clusive that business activities are far from sordid in their results on the moral and spiritual values in the lives of business men. And then, clearly, the whole moral tone of business is constantly rising. 3usiness men are practicing the con- viction in ever-increasing fashion that a man’s word is inviolate; that his must be fulfilled and _ his representations must be true and that he must at all times deal fairly with the public. Those in intimate con- tact with know that it is striding on to high contracts business recognition of moral values in its accomplishment. I concede that we should always strive to bring high moral and _ spirit- ual standards into business conduct, but I do not concede that business is a sordid affair because of the fact that it provides for the very material wants of mankind. There is one thing sure about our present business system, it works and it does provide for the material needs of mankind. Clearly it is a great pub- lic service to promote clear thinking about it. It is good judgment to un- derstand the real facts first and do the thinking about them afterwards. Now our present business system has a record of accomplishment in provid- ing for and enlarging the material needs of mankind which reads like a romance, and for the future it holds vast promise. The clear facts about it will do as a start. The record of accomplishmert will make the case. Business and the accomplishments of business should stand as the pride of our people. It is a natural human tendency to tinker and fuss with something that works and works well. This tendency is usually quite overpowering with those who know little or nothing about the fine machinery. Small boys like to put tacks in a watch or remove some wheels from the sewing machine and big boys like to throw things into a fly-wheel or touch off a can of pow- der just to see what will happen. And there are small boys and big boys who would like to throw government ownership and government manage- ment and government _ interference with management and restrictions on investments and other repressive spikes into the business machine. If clear thinking has once establish- ed the facts and we know what the machine is for and what it will do, we will be rather slow about permitting anyone to throw spikes into this ma- chine which works and which does provide for the material needs of man- kind. We will want to know for sure that the spike will improve the work- ing of the machine and not put it out of order because we are interested in the material needs of mankind. And when someone advocates a different kind of a machine we will ask him to prove first that it will better provide for the material needs of mankind. In other words, we will ask him to prove first that he is not just tinkering with a machine which he does not under- stand, and next, to concretely demon- strate the validity of his scheme. This type of clear thinking will stop a lot of loose ideas which are pleasing to the demagogues and which experi- ence the wide- world over cries out January 14, 1925 against as falsehoods. Therefore, let us first make the case for business as now constituted, this machine which combines the best out of the experi- ence of the ages, this machine which does provide for the material needs of mankind. And then with the facts let Checking Up Your Bond Holdings e Diversification is the fundamental principle to secure investment. It is essential that you or your finan- cial =advisor check your investments periodically from the standpoint of their diversity as to classification, geographical location, maturity and speculative or non-speculative features. The Harvard University Fund is gen- erally regarded as soundly diversified. scientificially and We have prepared an analysis of this fund which should help you in checking your own securities. This analysis will be sent upon request. HOWE, SNOW & BERTLES Incorporated Investment Securities GRAND RAPIDS Detroit New York Chicago Preferred Lists of Safe Investments OR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4678. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bldg., Ground Floor, Grand Rapids ea a eA ae January 21, 1925 MICHIGAN TRADESMAN us examine the works, composed of capital, management, employes and the public, without any one of which the machine will not function. Richard F. Grant, Pres. U. S. Chamber of Commerce. —_2+ os Fire Prevention a Problem of Vital Concern. With so much business artillery now being concentrated upon expense fre- duction, and the elimination of un- necessary waste, the importance of the curtailment of our billion dollar fire loss becomes increasingly conspicuous, for it has been already demonstrated by numerous examples that a great saving to life and property is attainable ir exchange for a reasonable amount of intelligently directed effort. From the human point of observa- tion the burning to death annually of thousands of human mostly women and children, is tragic beyond measure, not to mention the additional thousands of those scarred and maimed by fire, most of them to be forever dependent upon others. lives, Appallng indeed, is the economic as- pect of the problem. It has been esti- mated that the normal growth of our created wealth is retarded ten per cent. because of wasteful destruction by fire, for while insurance necessarily temporarily relieves the immediate situation, the country is poorer by about twice the amount of the value of the goods destroyed, after all cosis have been reckoned. In Chicago alone the daily production of 4,000 workers #s absolutely nullified by the city’s aver- age fire loss for the same period. From a national standpoint our annual fire bill is conservatively estimated at $1,- 000,000,000. Fire insurance is the very foundation of our credit system, for without it there could be no credit. It is recog- nized as an economic necessity, not only for the relief of scattered dis- asters, but it has frequently saved whole cities from complete bankruptcy. As long as there are fire losses the American citizen will have to continue to support the important business of insurance, but the progressive business man is coming to the realization that a reduction in fire losses means more money in his own pocket, for in the end the entire cost of the administra- tion of the business of insurance in addition to the actual losses paid falls upon each of us as individuals. Every article which we purchase has added to its selling price the cost of all of the insurance protection it ever enjoyed. Realizing that the prevention of un- necessary fire is not by any means only the concern of the insurance companies the United States Chamber of Com- merce and the National Fire Waste Council are sponsoring an interesting contest between several hundred cities throughout the country. These cities are attempting, through a chamber of commerce fire prevention committee, to reduce their local fire losses, and it is significant that among the two hun- dred cities competing in the first year of the Inter-Chamber Fire Waste Contest, the average per capita fire loss was $2.23, against a national per capita of $4.75 for the same year. That a drive on fire wasce locally is a step in the right direction is indicated by 3 recent statement of Elliott H. Good- win, resident United States Chamber of Commerce. He says: which affects the entire country, but unlike our other so-called problems, such as transportation and immigration, it must be treated local- ly.” If this be true the amount of re- duction of our national ash heap in 1925 will be the exact sum total of all the individual local fire prevention ac- complishments. If our burnable values were not in- creasing by leaps and bounds through the creation of new wealth, the re- sults of past fire prevention activities would be quite obvious, for a glance at our gross annual fire loss would give us an exact measure of the prog- res made. Under existing conditions, however, it must be measured by the rate of burning, as compared with the rate of increase burnable values. The index is the number of dollars burned annually out of each one thousand dol- lars of burnable value. Happily this amount is steadily on the decrease. vice-president of the “Fire waste is a problem national The best indication that our need- less and shameful fire waste can be curtailed is the record of certain cities which have already accomplished a great saving. In winning the Inter- Chamber Fire Waste Contest in 1923. Hoboken succeeded in reducing her annual fire loss 67 per cent. as com pared with the average of the preced- ing five years, and for the first six months of 1924 again reduced her losses to half of what they were dur- ing the same period in the previous Although this city of 70,000 is congested into an area of one mile square, there was not one death from fire during 1923. Another city spicuous success in fire prevention ac- California, which reduced her average number of fires for the period 1918-1922 from 435 to 279, in 1923, and her losses from $850,000 to $187,000. The splendid records of Cincinnati, Indianapolis, Detroit, Los. Angeles, and a score of other prominent cities, have long since proven the practical business value of war upon fire waste. If it is true that the cure of our National fire loss is a matter of local responsibility, then it is as reasonable to assume that local successes can oniy exist when there is individual co- operation. The crux of the matter 1s that the cause of nine out of ten of our fires is carelessness upon the part oi some individual, and the sooner each of us makes it our business to see that as far as our premises are concerned there will be no fires, the sooner this senseless waste will be minimized. R. E. Vernor. year. which has had con- complishments is Fresno, The Merchants’ Creditors Asso- ciation, 208-210 McCamly Bldg., Battle Creek, Mich., have a Col- lection Service that Collects at a small cost and the subscribers get every Dollar collected. Try it and be convinced! References: Chamber of Commerce and Old National Bank, Battle Creek, Mich. SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutua! National _ Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. CO aN FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. | Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. RANSOM E. OLDS Chairman of Board WILLIAM A. WATTS President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents TT OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is > 0% Less | Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER — Fr 16 Experiences of Traveling Salesman Covering Territory by Automobile. Having sold shoes in Ohio, Michi- gan, Maryland, Dela- ware, New York and New Jersey for Pennsylvania, thirteen years, and used various makes of cars to do so, one naturally would store up a fund of experiences, some laughable enough now, but at the time near tragedies. in particular of Eastern I remember once getting off a main road In Ohio to take a short cut into a town I wanted to mud, everything | and hit a sea of tried and make sinking to the hubs. I knew to no decided to avail, finally call on a tarmer whose house set back in a lane about a quarter of a mile. He was one of those long, lanky “hickory nut pick- after persuasion I finally convinced him it was his duty to come out and look the over, He looked at the car. in a deplorable condition, its ers,” and some situation It sure was nickel while the rear. He radiator sticking up in front, car was fairly sunk on the walked large clump. of bushes and removed a block and tackle over {0 a and got into the mud knee deep, used Finally ‘“Heavens, the tackle but never a budge. in desperation I said: man, I told you in the first place to get a team. Why don't you?” “Son” he said, “1 got a new team and they hain’t pullin’ together at all. There’s a coun- try school down the road, ‘bout half a mile. Go down there and ask the teacher to let Walter git his team.” Tell ve what ye do. “What's Walter's last name?” I asked. “That don’t make any difference; you just do as | tell ye.” school, teacher if He told until recess and I I proceeded down to the walked in and asked the Walter could get his team. me to wait could stay there while he and Walter went down for the team, because he boarded at Walter's house and wanted to see if he got any mail that morning. I think he told me his side line was sell- ing an oil lamp to the farmers in that community. 3y the time they came back, recess “If you want me to, I'll go down and help Walter. simple problems while I’m down there —anything to keep ’em interested. I'd like to see Mr. Lufberry, anyway, and I'll come back and tell you when we was nearly over and he said: You can give these kids some get you out.” It was so funny to me that I con- sented readily enough to play teacher, for between the two I preferred teach- ing to walkin ’round in the mud. About every ten minutes a flivver would sail through the same mud I was stuck in and never even hesitate. I thought I'd amuse myself along with keeping the kids interested, and asket a rather bright looking girl about 15 what their resources were in the country in which they were locat- ed, thinking to show my interest and far-thinking ability. For an answer she said: “They ain’t nobody got no race horses ‘round here.” Talk about Keith stuff—if “Chic Sale” had been there with me that morning he never MICHIGAN TRADESMAN would have run out of laugh getters. Everyone there, from the hair lipped boy to the shy, high pitched voice girl, and she recited “Little Orphan Annie” for me. was Pretty soon the teacher came back and I went down to see what the two highbinders that pulled me out of the mud were going to charge. I asked Walter how much I owed him and he took me in with an appraising look and said, “’Bout a dollar, I guess.’ I said: “Are you sure that'li be enough?” “Yeah, that’s all right—only got to split with the teacher.” I’ve I gave him a dollar for himself and one for the teacher; then I turned to Mr. Lufberry, as the teacher called him, and, thinking to myself here’s the bird that’s going to sting me, ask- ed: “How much do I owe you, Mr. Lufberry?” He said the same words: “I guess *bout a dollar.” I said: “Surely you want more than that. I’m not rich, but you’ve worked from 9 o’clock and here it is a quar- ter of two.” “Nope, he persisted; “a dollar is big.” A dollar’s big—and T went on think- ing of the fun I had teaching school for a couple of hours, and how easily some folks are satisfiefid to live "way back off a main road. After summing it all up, content- ment and peace of mind are all that counts in life, and no wonder a large percentage of the “hick kids” that leave the farm back track after a few years, settle down to the same kind of life as our old friend Lufberry, and tell the boys for years after their ex- periences when they ran a trolley car or drove the fire truck at “old No. 7 engine house in the city.” Another time I was up in Detroit and it was before the road was finish- ed between that city and Toledo. If the weather was the least bit bad, the road was almost impassable. It had rained the night before and I decided about 2 o'clock in the afternoon to drive down to the wharf and go over on the boat. Just as I was pulling up on the wharf landing, one of these typical “old boys’—the kind that worked his passage shoveling coal, and who had probably worked himself up from a stevedore to wharf master—stood directly in front of me. His head ducked down and the palm of his right hand shot out in front over of him much after the manner of Flannigan releasing a sixteen-pound shot. Thus he stood for a second until I stopped. Up came his head and he was the possessor of a shock of pure white hair and a curled moustache to match. I said: “What's the matter, Doc?” “Where the divil do ye think ye’re goin’ with the car.” said he. “Why, I'm going to put it on the boat.” “Oh, ho; you think you are goin’ to put it on the boat. If ye wanted to put it on the boat so bad, why the divil didn’t ye telephone down here this morning about 8 o’clock and make a reservation?” Quick as a flash I answered: “Why, I sure did about 8:30.” : “And what did they tell ye?” said he. All the time he was looking my vul- gar display of wealth over, and I knew I’d have a swell chance of “bulling him.” for the car was painted an ivory color and trimmed in green. I knew the green might get by, but was doubtful of the ivory if this fellow happened to be the least bit color blind. I told him that they said they'd put the car on for me if I got down be- fore 2:30. “Wait till I see,” way, what was the name?” said he. “By the Immediately Frank Fogarty’s vaude- ville joke came into my mind, and as Irish as my name is I made it sound more so and as broad as I could pro- nounce it I said, “Hagerty.” “Oh! I'll see what I can do for ye, Mr. Hagerty.” He went over to a big book and started to thumb the pages. I got out of the car and and followed him, shoved two dollars in his hand and said: “Come on, captain, get the car on for me; I don’t feel like taking that nice car down over that bad road.” “Kape yer shirt on, now; I tink I can get it on for you.” All of a sudden he let a yelp out of him: Hey, Tommie—come down and put the car on the boat.” Tommie was loading didn’t have space enough to put on a motorcycle. He started to yelp back his disapproval, when the old boy bawled out: “Tommie, do as I tell ye —back two of the fords off and come down and put Mister Hagerty’s car on the boat.” Tommy whipped the two flivvers off, got in my car, whizzed it up the gang plank, parked it and slammed the door so hard it nearly broke off. autos and I stood leaning against the rail as the boat pulled out and waved at the old fellow. He put his megaphone to his lips and said, “Good day to ye, Mr. Hagerty.” I had all the pasesngers on the boat guessing who I might be. I thought I’d keep my importance a secret and refused to let anyone engage me in conversation all the way over to To- ledo. Still another time I came over a detour road and was just coming on to the main road when I saw a small coupe going through the usual hurry- up antics that Sunday through when they jockey for position on a crowded highway. I could see no reason for his hurry to cut me off, for where he seemed to want to go the road was blocked and a detour sign on it. I reached in the pocket of the car to get the “old peaceful broth- er’ to a more advantageous position, thinking whoever was in the flivver might want what little wealth I had with me. I made the turn onto the road without letting the coupe block me and started on down the road. I hadn’t gone more than a couple of hundred yards when I saw a girl walk- ing along the road. She stood direct- ly in front of me waving her arms. That’s their game, is it? Well, Pll drivers go’ January 14, 1925 just fall for it, for the car I have is one of the best the world and fast. I figured there wasn’t a flivver coupe in existence I couldn’t beat in second gear, so I stopped and asked the girl what she wanted. She said: “At first when you came up onto the road | though you were my brother, for his car is about the color of yours and a roadster, too.” | thought she was stalling for time and I said, “Well, what do you want?” She asked me if I’d mind taking her back to the town,into which the highway led and she could get an in- terurban back to her home from there. I said: “Sister, I'll take you back all right, but I’m not going to run away from this fellow who is follow- ing us, and if you two start anything you're going to be sorry for it.” Apparently she was a refined, nice high school girl, but I was suspicious anyway, and asked her how she came to be out there on the road. It wasn’t late, but I knew the flivver and she were connected in some way. She started to cry and told me she had met the fellow at some sort of frater- nity week-end party, and this was the first time she had been alone with him. Her town was a college town and this “drug store cowboy” had tried some of his cave man tactics on the little girl and she resented and got out of the car. An idea occurred to me and [I said: “Do you like him?” She didn’t say anything, only nod- ded her head. By this time the bus was only about fifty yards behind me. I pulled up short and half way block- ed him and stuck the gun in my pock- et and walked back. I opened the door of the coupe and there sat a great big boy with a shock of curly hair and the most shamefaced look on a kid’s face I’ve ever seen. Just one of the kind that puts on a white sweater and affects a sloppy way of walking and standing, and as long as he can keep a track or football let- ter thinks he’s unbeatable only in a case like this. I said to him: “Why did you treat this little girl this way? Would you like it if someone did this to your sis- ter?” (Big brother stuff.) He replied in that big overgrown calf way that I felt was coming: “Aw, I didn’t mean to hurt her—tell her to come on and go back with me.” I went over to my car and said to the girl: “I believe if I were you I'd go back to town with him. It will look better and you won’t have any explanations to make, so you do as I say. I think he’ll do a lot of think- ing all the way back.” I helped her in the coupe and it was worth the effort I made to see the both of them shake hands with me. —_»++.—___ Polished nails don’t give you polish- ed manners. EE —————— The chronic kicker ends by putting his foot in it. TYPEWRITERS Used and Rebuilt machines all makes all makes repaired and overhauled, all work guaranteed. our ribbons and car- bon paper, the best money will buy. Thompson Typewriter Exchange 85 N. lonia Ave., Grand Rapids, Mich. te ~ a te * «>» , < " & > a { dip t ES Ka > 4 A * +» 4 < i { fig? > a > < Ki > t- A - a “ 4 ‘ - “ a * % . a - — 4 4 oe — > x od » a > - , » 4 ‘ a January 21, 1925 MICHIGAN TRADESMAN Maison Blanche Co., New Orleans, La., operates thirty-four Ford Light Deliv- ery Cars and one Ford Ton Truck. The fleet is used for general delivery and service work. Fifty-five miles per day is the average of each car. The average load is 350 pounds or 125 packages. The operating cost per car is $2.50 a day— less than five cents per mile! D. A. Romeo, Superintendent of Trans- portation, says: “Our present Ford equipment has been in use since 1916. The boys make quicker deliveries with Fords because they do not have to shift Fords Make Deliveries For Less Than 5c a Mile gears and because Fords operate more easily in narrow streets and through heavy traffic. “Our Ford Ton Truck is used to deliver stoves. The man who drives the truck also puts up the stoves and in a day’s time will install twelve. Stoves, pipes and all necessary tools are carried right on the truck.” Let your nearest Authorized Ford dealer give you a practical Ford Truck demon- stration. The new Ford Delivery Car and Ton Truck Chassis prices are the lowest in motor car history. Ford Ton Truck Chassis, $365 f. o. b. Detroit Light Delivery Car Chassis, $225 f. o. 6. Detroit Sora CARS - TRUCKS - TRACTORS MICHIGAN = — = = — = FANCY GOOD “= ~ _ . Michigan Retail Ory Goods Association. President—J. B. Sperry, Port Huron. First Vice-President—Geo. T: Bullen, Albion. Second Vice-President—H. G. Wesener. Saginaw. Secretary-Treasurer—H. J. Battle Creek. Manager—Jason B. Hammond, Lansing. Mulrine, May Do Less Promotion Work. Although it is far too early for any- thing definite to be said, it would not come altogether as a surprise to men vho have watched closely the trade promotion work that is done by big stores throughout the country during the holiday season if there were less of it done in the future. In many cases this work is said to have taken such an elaborate form and has been so costly that it has become something of a commercial Frankenstein. While it has increased sales, the increase has apparently not been of such size as to produce a proportionate increase in the net profits. It has been found that, in a great many cases, parents who bring their children to toy departments to see the various things done to entertain them visit those departments as “look- ers,” rather than buyers, and that the resultant congestion makes it difficult to do business with customers who want to buy. Another drawback ap- pears to be the steadily mounting loss through damage to merchandise re- sulting, unavoidably or otherwise, from the crowding of toy departments that arises from the promotion work, eee ee Floor Coverings Doing Well. The movement of stock goods for in:mediate delivery is one of the out- standing features of the business that is being done in the floor coverings trade at the moment. While a good deal of it is due to the purchasing ac- tivities of the jobbers, retailers are buying the merchandise well for Jan- uary sale purposes. So far as goods ty be made up are concerned, the lead- ing houses in the trade appear to have their production covered by orders for the remainder of the season. One of the most encouraging things about the situation, from the manufacturers’ point of view is the amount of busi- ness that has been placed since the recent price advances went into effect. This is taken by them to mean that buyers need merchandise, and that they are willing to take it as they want it, regardless of the cost. Some substan- tial duplicating of early business has been done by important buyers and more of it is looked for in the near future. —_-_-.——s——_ Turning To Lightweight Goods. While the delayed opening of most of the Northern lines of ribbed and feeced underwear for the coming Fall season has put over a good deal of this buying into the present month, thereby bringing it into competition with the buying of lightweight underwear for Spring, there has been a growing tendency on the part of buyers in this matket during the last few days to give their attention to the latter goods. It was said yesterday that a good deal more than half of the season’s busi- ness in lightweight underwear has still to be placed and that, with the time for Leginning shipments to the jobbers not far off, buyers will have to lay down some pretty good-sized orders in the near future in order to get their needs filled. It was further said that the probability of lower prices is no longer an excuse for delaying purchases of Spring lines. ———— =o To Test Hemstitching Rule. Importers of handkerchiefs, towels, dresses, blouses and other articles of wearing apparel will meet again to- day to plan joint action looking to a test in the customs courts of the re- cent Treasury action in advancing the tariff rate to 75 per cent. ad valorem on articles containing hemstitching in the body other than the hem. A con- ference was held on Dec. 29, when it was suggested that all merchants af- fected by this decision join in the preparation of a test case, and that the customs tribunals be requested to ren- der an early ruling. Final action was deferred until to-day’s meeting, which will be held in the offices of the Na- tional Council of American Importers anad Traders, Inc., 45 East Seven- teenth street. Frederic B. Shipley, President of the council, will preside. Experts familiar with the law will be present to render advice. >> sa Ensemble Idea Is Spreading. The ensemble vogue indicated for Spring apparently will not be confined to outergarments such as coats and dresses, but is also finding expression in other lines of women’s apparel. Con- spicuous in these at present are en- semble pajama outfits and also bathing suits. Both of these have already reached the retail stage, a leading store here now featuring them. In the pa- jamas the outstanding note is a floral pattern worked out harmoniously in both the upper and nether portions of the garment. A similar ensemble idea is worked out in the bathing suits with the addition of a long outer tunic for beach wear. The ensemble vogue is also having some effect on designs in the underwear field, manufacturers of such goods working on adaptable variations. ——_—_- > Outlook For Dress Linens Good. Although, because of the need of get- ting higher prices for the goods, the business done in dress linens this Spring may not reach the large pro- TRADESMAN portions of that of a year ago, indica- tions point to a volume of sales which will run that of 1924 a close second. Road men have done a good advance business in these fabrics, and now, with the “house buying” season at hand, retailers are expected shortly to take a tidy amount of the merchandise. It was said here yesterday that quite a little pressure is being put on the Eu- ropean mills, particularly the Irish, in order to insure prompt shipments. The cutters-up are reported to be doing quite well with linen dresses, despite the earliness of the season, and they are expected to be in the market for duplicate quantities before very long. ———— oe Spring Silk Hosiery Priced. One of the leading manufacturers of women’s silk hosiery, with mills in Massachusetts, has announced Spring prices on its lines. As given by the special news letter of the National As- sociation of Hosiery and Underwear Manufacturers, they run as follows: All-silk heavyweight, full-fashioned, plaited mercerized lisle top, heel and toe, $22.50 a dozen (were $21.50 a dozen for Fall); the same goods in outsizes, $30 a dozen; all-silk light- weight, full-fashioned, pure-dye hose, €20; chiffon hose, extra sheer, full- fashioned, $27; chiffon hose, all-silk, picot edge, $30; chiffon hose, all-silk, $22.50; chiffon hose, full-fashioned, Paris clocks, $34, and all silk, full- fashioned, pure dye, two tone hose, $34. All of these prices are in effect. —_~2+ 22> The littlest minds harbor the biggest grouches. January 14, 1925 Duro Belle HAIR NETS Retains Good Will — Brings Customers Back For More— Give You Greater Profits. Yesterday—today—tomorrow — the 100% standard of Duro Belle Qual- ity will be maintained. That is why so many dealers carry Duro Belle Hair Nets and none other. Besides the dependable quality, your profit is unusually liberal. Duro Belle display matter and sales helps are real trade builders. This service is FREE to dealers. Get Our Proposition — Write Your Jobber Or to Any Address Below NATIONAL TRADING CO. 620 South Wabash Ave., Chicago, Ill. 67-79 Irving Place, New York City New Spring Lines of Childrens PLAY-SUITS—for boys and girls, now ready and on dis- play. Our salesmen are carrying the samples and if they do not show the line to you call their attention to it. We are pleased to announce we have the most complete compre- hensive showing of kiddies play suits, girls camp-fire or hiking suits, boys’ overalls, men’s overalls and jackets, we have ever had the pleasure to show. ALL THESE LINES MADE IN OUR OWN MODERN FACTORY UNDER IDEAL CONDITIONS. We have made purchases for piece goods on so favor- able a basis, we are now able to offer our manufactured lines at prices BELOW previous offerings. WRITE FOR SAMPLES!! SEE OUR SALESMEN!! BY ALL MEANS BE THE FIRST MERCHANT IN YOUR LOCALITY TO TIE UP TO THESE BUSINESS BUILD- ING LINES! GRAND RAPIDS DRY GOODS CO. GRAND RAPIDS, MICH. Exclusively Wholesale When in Grand Rapids we will be pleased to show you thru our factory. » ; ~ < > ad » i a ‘ ‘ a 4 ' 4 - 4 v y 8 . a.” Ry ba » » a » # , ~ . ad . -“ a - ~ » a 4 . : January 21, 1925 MICHIGAN TRADESMAN ~ 19 Prints Sell Best in Tun‘cs. Current business in blousess shows that prints are more successful when made up into tunics than in the hip- length garments. Every indication, according to the United Waist League of America, points to a big business in tunics for Spring and Summer wear. Among the shorter blouses there is a tendency to show the jabot in silk lines. These frills are pleated, edged with a hem of plain material and be- «in at the point of a V-shaped neck- Ene. Some two-piece combinations consisting of a skirt mounted on a siip, with a hip-length blouse to match, are also being shown. One model, in brilliant red, is trimmed with small buttons and finished with net collar and cuffs. Le Time Again To Prove Important. The slowness with which the Spring demand for dress goods is developing is likely again to make time a very important factor for some mills in the production of fabrics, it was said yes- terday. The lack of activity now, ac- cording to this version, may result in a strong rush for wanted goods later on, to the disadvantage of both the mills and the cutters-up. The mills should have been busy on Spring orders dur- ing the closing months of last year, it was pointed out, but the dilatory policies pursued in the market have put the season back for a number of weeks. This loss of time cannot be rade up unless there is considerably more doing in the near future in the way of real orders. —_+2+ > __ Fair Duplicating Is Expected. Although the initial volume of or- ders for fabrics for men’s Summer clothing was not altogether satisfac- tory, there is likely to be a fair vol- ume of duplicate business placed, ac- cording to manufacturers. Some of this is apt to come late, it is believed, but a growing amount of reordering is expected next month. Many retailers in the South have not yet completed their orders for the Summer garments, and others in the East and West have not placed more than one-half of their normal business. With the further progress of the season, orders from these retailers are held likely to take a spurt which will be felt right through to the mills making Summer cloths. ——@2 as Dress Trimmings For Spring. Lines of dress trimmings for Spring now being offered are extensive and there has been fairly liberal sampling of many varieties by cutters-up. Fur- ther buying will reflect the growth of purchasing of ready-to-wear by re- Prominent among the trim- offered are embroideries of various widths in which there is ainple use of color. Buttons for trim- ming purposes will likely have another ssood season, the fancies being in most ¢emand. Bead trimmings are also in vogue, largely for evening wear and formal costumes. Rosettes of varied fashioning are likewise in demand, as they fit in readily as neat embellish- nients for the straightline dress. —_—_22s_—_ Velours and Polaries Wanted. In lower priced coatings strong in- terest continues on the part of cutters- up in such weaves as velours and tailers. mings polaires for Spring. The demand for these fabrics is and has been well dis- tributed among those garment firms that specialize in popular priced coats in which a large volume of business is usually transacted. The favor for these weaves has been so well sustained that one of the largest producers of wo- men’s wear goods was prompted to offer additional lines of them recently. Large orders were taken, and within a short time the offerings were with- drawn. This has resulted in quite an active demand for the goods in second- ary channels. ____ 2+. __ Sales Proving Satisfactory. Men’s wear retailers are said to be meeting with success in the staging of their clearance sales of overcoats and Fall suits. Purchases are being and have been made in the wholesale mar- ket to average down costs of the mer- chandise offered. The prospects are that the sales will amply take care of the merchandise in both retailers’ and tjanufacturers’ hands. In fact, stocks held by the latter are estimated to be exceptionally light. Shipments to re- tailers of Spring merchandise will shertly begin actively and there is be- lieved to be more than a chance of good re-orders on Spring clothing. —_—_ 22. —___ New Lingerie Sets For Spring. New types of lingerie sets are fea- turing Spring lines of underwear for women and misses this year. They are being offered under various names, such as “ensemble sets,’ “debutante sets,” etc., but there is very little dif- ference in their main features. They include brassiere, step-in and garters to match and, in the silk lines, are thought well of for both gift purposes and personal use. Their principal ap- peal is said to lie in the fact that they provide all the under apparel that is really necessary nowadays for Spring and Summer wear with a minimum of weight and fullness. | Blues Favored in Dress Goods. Blues continue to come to the fore in women’s wear fabrics for Spring and from present indications the mills are inclined to “bank” on these shades as probable leaders for the season. The blue that seems to stand out more than the others has a touch of gray in it which renders it more usable for many women than some of the darker blue shades. There is at the same time a broad range of shades meeting with favor, at least from the manufacturing and retail trades, and it is believed that the Spring will also see a very wide use of many colors, in keeping with the dominant sports motif. —_ >>> Short Gloves Lead For Spring. Fancies are taking best in the lines of suede fabric gloves for Spring now The short glove with novelty French cuff is the leading style. Colors preferred run strongly to oak, fawn, covert and mole. Leading wholesalers also count on an increasing demand for silk gloves. These are shown in both long and short styles, but the fancy French stuff is likewise preferred in this merchan- dise. Bright colors and trimmings are featured, with considerable emphasis on pongee, a pinkish tan and biege. being shown to retailers. Your Fire Test. 1. Are there any accumulations of dirt or rubbish on the premises? 2. Is the basement clean? 3. Are the packing and shipping rooms cleaned thoroughly at closing time? 4. Is there any unnecessary com- bustible material in the yard or court? 5. Is there any oily waste or other greasy material outside of approved waste cans? 6 Are any waste cans not emptied after closing hours? 7. Are there any broken windows, plastering, partitions, flooring, or other similar defects? 8. Are any aisles obstructed? 9, Are any entrances obstructed? 10. Is any woodwork or other com- bustible material too near steam pipes, boilers, flues or furnaces? 11. Is the fuel supply safely stored? 12. Are there any open flame lights near combustible material? 13. Are there any broken fixtures or loosened wires? electric 14. Are electric cords looped over nails or im other metallic objects or surfaces? 15. Are any electric fuses replacet by wire or current- carrying materials “or devices? contact with any other improper 16. Are fire doors or shutters ever left open at night, or on Sundays or holidays? 17. Are fire escapes broken or out of order? 18. Are there any rules on smoking? obstructed, violations of 19. Are all water pails, hose, no.:- chemical place and in good condition? zles and extinguishers in 20. Are any sprinkler heads coate or corroded? 21. Are any sprinklers obstructed by partitions, etc.? 22. Are any sprinklers or sprinkler piles of merchandise, pipes exposed to freezing? 23. How many sprinkler heads are kept in reserve? 24. Is there any part of the prem- ises that the watchman fails to visit? 25. Are window openings protected trom exposure fires? 26. Is combustible isolated by fire walls? stock storage 27. Where is the nearest fire alarm box? M. L. Toulme. —_~»++2>——_—_ Fancies To Increase Most. The fancies are likely to bear the brunt of any price advances that are made on the heavyweight woolen lines, to be opened shortly. This is in line with the general market situation which has prevailed for some seasons past. The likelihood is strengthened by the belief that the Fall will be an- other woolen season, as contrasted with a worsted one. There are many in the trade, however, who believe that worsteds are likely to show some im- provement in the demand. By some it is figured that the Fall will be the last big woolen season for some time, with the cycle swinging back to wor- steds, as this country normally is a larger user of worsteds than woolens. Interest in staples continues rather limited. It is not believed there will be any substantial price changes in these cloths. Towels TURKISH TOWELS of every description and size— single loops, double loops— ribbed for gym use, without border kind for every need. for barber use—a HUCK TOWELS for res- taurant, hotel and _ hospital use. Every size and quality needed. FANCY LINEN TOW- ELS for the home—import- ed from Holland, Ireland and Germany—fine patterns and real values. DISH and GLASS TOW- ELS of crash and checks, priced right, and made right. COME IN AND SEE OUR LINE. AN Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Michigan (A F enti A ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank Buy Safe Bonds from The Old National MICHIGAN TRADESMAN January 14, 1925 — = cae eS = = me = = : - % ~~ j t BUTTER, EGGS 48> PROVISI Need of Standardization of Poultry Products. In laying out the ground for a dis- cussion of the subject of standardiza- tion it is best to get a proper perspec- tive by sonsidering, first, the need of standardization in respect to the prod- ucts represented by our association; second, the that have already been taken to supply the need, and, ‘hird, the possibilities of developing a more satisfactory and effectjve system. We should, regular qualities of dairy and poultry products as they enter primarily into distribution. Dairy products as they come from the factories vary widely in all the elements of quality because of irregularities in the quality of the raw material and differences in the effi- ciency of manufacturing facilities and knowledge. Poultry comes from the farms with a wide variety of those physical attributes that make it desir- able or undesirable. Eggs come from the producers in almost every con- ceivable stage of goodness or badness. Let us consider that as these irregu- lar qualities of produce pass from the producer to the consumer they must somewhere be sifted out to an approxi- mate uniformity. There must some- where be a standardization, although without concerted effort, without co- operation, it will be without uniformity of method o1 of nomenclature and, in respect to a very large part of the product it will be abccomplished near the end of the chain of distribution and not at its beginning. steps first, consider the ir- The need of standardization must be recognized by every practical dis- tributor who comes in contact with final distribution channels. In_ all large consuming communities uniform- ity of quality and character of these products is a prime essential in retail trade. It is necessary to admit that there is no strict uniformity in the requirements of this standardization, although there is an approximate uni- formity. It is now and always will be 2 function of the jobbing trade, or of the chain store retailers who perform the functions of both jobbers and re- tailers, to select from the products available in wholesale markets those qualities that come the nearest to meet- ing the demands of various retail out- iets and to grade them, or standardize them, according to such needs. It is doubtful that standardization at initial packing piants in direct contact with producers can ever fully obviate the necessity of this final assortment and grading of these products at the end of the chain of distribution. But there is no question that such primary stand- ardization would serve in effecting a more direct distribution of the products to their appropriate channels of outlet cence TNT AS and lessen the cost of the final classi- fication and grading. Although job- ping distributors to retail trade in large consuming communities may never be able to depend entirely upon a general trade standardization in sup- piying the known quality requirements of individual customers, such a stand- ardization would enable them to obtain the desired qualities with the greatest possible economy and the least possible waste. Essential standardization of these products is inevitable. Apart from any association or co-operative action ts provide common quality standards it is accomplished individually by pack- ers and by final distributors under brands and designations the integrity 4i which as an indication of quality and character is more or less pre- served. But for broader open mar- ket trading a more general and com- prehensive standardization is required. The steps so far taken to secure it are, in dairy and poultry products, coinci- dent with exchange trading, which would be impossible without some form of general standardization. But in this development there has been no -niformity. Exchanges formed to foster trading in dairy and poultry products exist in many of the larger cities of cur country, each of which has its own system of standardization with more or less important differenc- es from the others. Efforts to unify them have thus far been ineffective, al- though the advantages of uniformity in classification and grading of products of country-wide trading must be patent to all concerned. The production of dairy and poultry products in the United States extends from the East coast to the West and the Northern to the Southern borders. The markets are as wide- spread as the sources of supply. Trad- ing in the commodities must often be and usually is done at long distance. Under these circumstances it is evi- dent that a satisfactory commerce can be obtained only by means of uniform standards of class and quality. irom Considering the possibilities of de- veloping a more satisfactory and effec- tive system of uniform standardization, it would seem that this will depend jargely upon the attitude of existing exchanges, under whose auspices the present various standards are utilized and supported. It is in exchange trad- ing, which cannot be done at all with- out quality standards and a supporting iuspectional service, that standardiza- tion obtains its chief sanction as a basis for practical utility. It is the writer’s opinion that no system of gen- eral standardization of these products ean reach its full and most desirable utility without the acquiescence and MOZART Brand Fancy Canned Goods SWEET CORN CUT WAX BEANS Special Small Grain C55 CUT REFUGEE Beans Corn , ; SUCCOTASH Kf —————— y GOLDEN WAX Beans REFUGEEB BEANS Special Small Grain Succotash EXTRA GOLDEN EARLY JUNE PEAS WAX BEANS EXTRA REFUGEE EARLY JUNE SIFT- ED PEAS BEANS SMALL GREEN LIMA BEANS LIMA BEANS LITTLE GEM PEAS FRESH oe ; BEET SWEET MIDGET FRESH GARDEN “el . SPINACH DAINTY SWEET nines TOMATOES WILD Blackberries TELEPHONE PEAS BLACK Raspberries MELTING SUGAR LITTLE GEM PEAS cmanrnclli EXTRA SWEET SAUER KRAUT WRINKLED PEAS HOMINY ABOVE ITEMS IN EXTRA STANDARD “GOODWILL BRAND” ABOVE ITEMS IN STANDARD “WERTHMORE BRAND” KENT STORAGE COMPANY GRAND RAPIDS_~ LANSING ~ BATTLE CREEK olesale Grocers , : General Warehousing end Distribu ting Red Star Insure a successful twelvemonth by centering your sales efforts on a brand that attracts new customers and that ranks high in repeat orders. Red Star Flour is just such a brand. It is not a competitor of the cheaper priced flours. Yet it is cheap, considered from the angle of loaves per barrel and quality of the bread. It’s sound economy to use Red Star Flour. e JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN Always in Demand “Yellow Kid” Bananas O. K. Grapefruit Vinke Brand Onions The VINKEMULDER CO. Distributors of Fruits and Vegetables * - - iat ¥ » 4 am } ow 4, 4 > } + A Le 4 a ~ ¥- amd » a . 4 » ~ < « re ’ * * > ~ a r 4 o a r ¥ * 4 + 4 - i * » + > £ a ¢ ‘ 4 A eer a’ 4 2 * ¥ * “ r ‘ r o * ‘ ‘ 4 ¥ a ‘ ng’ January 21, 1925 MICHIGAN TRADESMAN 21 co-operation of the exchanges in all parts of the country. It will be re- membered that the National Poultry, Butter and Egg Association some sears ago formulated, and has still in nominal effect, classification and grad- ing rules governing these commodities designed to facilitate trading under a separate inspectional service provided at several of the more important mar- kets. No general use was ever made of these provisions, probably because they were overshadowed by the con- tinued maintenance of other standard- izations by trade organizations in which classification and gradings are chiefly utilized and receive the sanc- tion of customary use. Standardization to be uniform and useful as a basis of general trading re- quires an efficient and reliable inspec- tional service available at all leading points where original contracts are inlfilled vy deliveries. This might possibly be effécted to a considerable extent by co-operation among ¢€X- changes. It could, however, be more fully effected by governmental depart- ments working in co-operation with all the trade organizations. The Bu- reau of Agricultural Economics has been provided with authority to estab- lish quality standards for dairy and -poultry products, among others. Work- ing independently and out of harmony with trade organizations, it is doubtful that official standards, so established, would become of general utility. But, with universal co-operation of the trale organizations, there would seem to be an opportunity here to effect a most desirable uniformity and to secure an inspectional service which might greatly facilitate distribution and ,lead to more satisfactory con- tractual relations than have ever be- fore been realized. It is also worth considering that a universally accepted standardization of these products, coupled with an ade- quate inspectional service at leading centers in all parts of the country, ~yould vastly extend the possibilities of exchange trading by permitting deal- ings in goods variously located and for delivery in different sections, a de- velopment which would tend to econ- cmize distribution and increase the facilities of mercantile establishments. In conclusion, permit me to suggest that the discussion of the subject thus presented should be directed in the tuilowing order: * fs a general quality standardization of dairy and poultry products of prac- tical utility? Is it essential that such standardiza- tion be uniform throughout the coun- try? What is the best means of securing such uniformity and its acceptance as a basis of trading? F. G. Urner. oe 1924 Grocery Trade Both Wholesome and Reasonably Profitable. The waning of the year 1924 caused neither joy nor, sorrow in the grocery trade of the country. While the past year was not one in which large profits were made it was happily not a year when there were any serious setbacks such as have characterized some of the other years more directly following the war. And on the whole the trade is happy, both in retrospect and in the outlook. The grocery trade is still profiting by the lessons of the war and the evo- lution which that great crisis empha- sized; viz., that the food trades are less a speculative mercantile game than a great public service proposition. This is not as it was a few years back, when there was less of regularity in feeding the Nation and more necessity for speculation and taking chances at the battle of cutthroat competition. Grocers commonly have reached a conclusion that carrying normal stocks and promoting a reasonably rapid turn- cver is both safe and profitable and more conducive to prosperous condi- tions than loading up with specula- tive purchases and then taking about equal chances of being swamped by an unexpected decline in staple prices or getting caught in a selling panic in which all alike indulge in the reckless effort to “get from under” their excess inventories. For a time this policy caused much complaint on the part of producers, who were suddenly forced to assume their own responsibilities of carrying the available surplus; a financial bur- den they were ill-equipped to assume. But latterly these circles also have stabilized conditions and are now able {6 swing their own financial burdens, carry the surpluses and control the rvling markets of foods to the ad- vantage of producer, distributor and consumer alike. And so the past year has found the grocery trade buying conservatively, with no sharp declines apparent, no bad losses, few bad debts and a year- end with small inventories and what- ever is held not only firm but growing firmer every day. In fact, there is some repining that as it has turned out the purchase of futures was not somewhat more liberal. Trading has been commonly profit- able, with ample buying power main- tained throughout this country ant steadily improving in foreign lands. Unquestionably American goods intro- duced in Europe during the war by the armies and by the relief organiza- tions were efficient missionaries and many American products are firmly on the upward road to popularity abroad. As a rule this has not -af- fected the distributor violently, for more and more the big domestic pro- ducers here have been selling their European and South American and Oriental customers direct. The oniy reaction from their activity has been te further strengthen prices and en- hence the value of the stocks in do- mestic distributive hands. And so the year has been prosper- cus and active. The outlook for next year is everywhere cheerful, financial conditions are sound in the trade, leak- ages of economy and efficiency have been largely conserved by consolida- tions and “squeezing out the lame ducks” of competition in the parlous times of 1920 and 1921. Everything seems set to move upward and the common sentiment in the grocery trade is “Let’s Go.” —_++2>—_—__ New Melon From Texas. A new type of melon called the Texas honey ball, which is a cross be- tween the Texas cannonball canta- loupe and the California honeydew melon, will be found in the markets this year. The melon is almost per- fectly round in shape, and averages Sve inches in diameter. About 2500 acres of the melons have been planted, Under favorable conditions, 1250 car- loads should be produced. The meat of the new honeyball melon is similar in texture to that of the honeydew, one and one-half inches thick, and is cov- ered by a smooth, thin rind, fairly well netted. The chief merits of the melon are its shipping qualities and its flavor. Shipments can be made without refrigeration to any part of the United States that can be reached within two weeks. ——_~+o——_ If you know your goods well enough so you are able to talk interestingly and intelligently with customers about their source, their manufacture, their uses, you can acquire the reputation of being a hardware expert, not mere- ly a hardware merchant. Then your customers will come back to you. People like to buy from the man who knows and who is willing to tell peo- ple what they want to know. Knowl- edge is power in the hardware trade as well as elsewhere. The Standard Cash Register will detect er- rors of your clerks, Avoid disputes with your custom- ers, Keeps your cash _ straight, Simplifies your book-keeping. . Lee Write for de- eakas : details. STANDARD RECORDING CO. North Manchester, Ind. No. 7 College Ave. Wm. D. Batt FURS Hides Wool - Tallow Agents for the Grand Rapids By-Products Co.’s Fertilizers and Poultry Foods. 28-30 Louis Street Grand Rapids, Michigan “A BEST SELLER” The Little Miss Broom Select Fancy Corn—Fine and Green Beautiful Orange Handle— Velvet Finish LIGHT AND DURABLE At a price which is particu- larly attractive. Michigan Employment Institution for the Blind Saginaw, W. S. Mich. CHOCOLATES My But They're Good — STRAUB CANDY COMPANY Traverse City, Mich. Saginaw, W. &., Mich. Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce M. J. DARK & SONS GRAND RAPIDS, MICH. Seti ea eee nat Receivers and Shippers of All Seasonable Fruits and Vegetables MICHIGAN TRADESMAN January 14, 1925 _ -_ ize AT erties fh iu 0 ih r tani Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Following Up the Annual Stock- Taking. Written for the Tradesman. To- take stock thoroughly and ac- curately is undoubtedly important; but stock-taking loses a great deal of its value if the hardware dealer fails to follow it up properly. For stock-taking, in the widest sense of the term, is more than a mere mat- ter of facts and figures. The value of the work is to a large extent lost if the hardware dealer does not apply in a practical way the lessons it teach- es him regarding his business. In compiling his inventory, the mer- chant finds out exactly the condition of his business. He unearths old goods digs up odds and ends from shelves and corners, and rounds up a lot of stray items of which, during the year, he lost track. But in addition to these odds and ends of goods, forgotten or mislaid, his stock-taking should uncover weak- nesses in buying and selling methods; and should point the way to newer and more aggressive methods of busi- ness-getting. In the logical follow-up program, an after-inventory sale is one of the first items to be considered. Now, there is no unwritten law re- quiring the hardware dealer to hold an after-inventory sale; or to clear out in one big sale all the left-over goods. Some merchants do this. Others adopt the alternative policy of gradually bringing these odds and ends of stock to the front and clearing them out by degrees. The thing that is important, is to work out a selling plan that will turn these odds and ends of selling stock into cash; so doing, public attention is favorably attracted to the store, so much the better. The incidental advertising is com- pensation for the price-reductions nec- essary to move the odds and ends of stock. “Put the goods where they will be seen, and price everything in figures,’ is the avowed policy of one hardware firm. To this end, the sale of odds and ends brought to light dur- ing stock-taking is vigorously pushed. One window of the store is devoted to these lines. Here all sorts of goods are shown. Price tags are used liber- ally; and the prices are of a sort to move the goods out in hurry. slow and if in sonie clear Some lines, such as snow shovels, ax handles, etc., are shown outside the store. Still others are prominently displayed inside the store. Everything is priced in clear and legible figures. The firm aims to show the goods, and to make the price appeal emphatic and convincing. A merchant in a country town adopts a different policy. He prefers to feature a “9 sale.” The sale covers During that period every- thing offered at special prices has a price ending in 9. For instance, an article regularly sold at 75 cents, may be marked down to 69 cents, perhaps 59 cents or even 39 cents. A dollar article may be shaded to only 99 cents; it may be trimmed as low as 79 cents. Each day the sale is stimulated by the further device of featuring some one article at 9 cents. nine days. Thus, one year, for a single day of the 9 day sale kerosene was sold in limited quantities between 9 a. m. and 9.59 a. m. at 9 cents a gallon. Next day some article of tinware would be similarly featured. Sometimes nine only of a certain article would be put up at the 9-cent price. Again, an ar- ticle might be sold at 9 cents for the first 9 minutes after 9 a. m. Consider- able ingenuity is shown in working the 9 idea into the sale. Now, if such stunts served only to sell a few articles at 9 cents they would hardly be worth while. But they get people into the store in crowds— people who will buy other articles at prices which yield the dealer a fair profit margin. Many dealers firmly believe that in a special sale, every price should be cut: some that all prices should be cut equally. This is not necessary at all. A few articles featured at a drastic price reduction will serve to draw a for the rest, the reductions ueed not wipe out the profit margin entirely. crowd; In pricing goods, much, of course, depends on the article itself, and on the dealer’s plans regarding it. Sup- nose some particular line has after a thorough try-out proven “dead stock.” Here a decided price reduction is em- inently in order. The merchant should take his loss and get what he can out 3f the goods; and get all the adver- tising he can out of the low price he quotes. On the other hand, if an ar- ticle is, after the sale, to be handled at the normal price, the price-cutting during the sale need not be very raarked. Indeed, some merchants maintain their regular price§ on such articles. The hardware dealer must, in such matters, look, not merely to the im- mediate advantage, but to the future. it is always sound policy to turn slow-moving lines into whatever cash they will bring. But the lines upon which the future profits of the busi- ness, year after year, must largely de- Motor Trucks To Fit Your Business SALES SERVICE ECKBERG AUTO COMPANY | 810 IONIA AVE, NW. nite AND STYLE BA SIDNEY ELEVATORS Will reduce handling expense aid speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and an] size of platform wan‘ { ORin, as height. » as well ] - We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio RLOW BROS. Grand Rapids, Mich. Ask about our way Michigan Hardware Company 100-108 Ellsworth Ave., Comer Oakes GRAND RAPIDS, MICH. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE ea p tn eI OHA Rain through swinging windows KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from | your heating plant and protect your furnishings ; and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. Liven ee THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Foster, Stevens & Co. WHOLESALE HARDWARE IRON 157-159 Monroe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN ~ oe we ~~ " January 21, 1925 MICHIGAN TRADESMAN 23 pend, should never be demoralized by needless price-cutting. Instead of advertising a big special sale, some merchants prefer to offer daily or hourly “features.” Thus, from among the odds and ends of stock, some one line is selected and offered at an exceptionally low price for one hour only. One article is quoted from G to 10, another from 10 to 11, and so on through the business day. Dry goods merchants have used these “hour sales” to good advantage. By attracting customers at all hours of the day, they help to distribute busi- liess more evenly. The plan can quite readily be adapt- ed to The timing of the offerings is important. As a rule, the most popular offerings are featured at the hour when trade is normally the lightest. To draw a crowd at the normally busy hours, a less attractive “feature” will be found sufficient. owever, the mid-winter sale is not the only logical follow-up to the an- nual stock-taking. There should be some improvement in selling methods. Quite often the inventory will show where it is possible to improve the arrangement of the stock. If new along this line suggest them- selves, there is no better time to try them out than in these relatively quiet winter months. Store arrangement is a more important factor in successful business than most merchants realize. Moreover, even where no improve- ment is actually involved, some shift- ing of the store arrangements will often be found worth while. Cus- tomers like to see changes. They in- dicate a live store. If you shift the show cases around a little, move the ctoves to a better light, change, even a little, here, there or elsewhere, such most hardware stores. ideas changes will do good. Most merchants tend to grow lax, every now and then, in the important of looking after their credit Now, close attention to out- necessary; it is matter lwusiness. standing accounts 1s good for the business, and good for One of the best things do for his customers the customer. a merchant can ‘s to train them in business-like settlement counts. Most merchants naturally shrink from “going after the delin- their accounts stand from the prompt and of their ac- ” cuents; let month to month, and eventually write them off, a good many of them, as had debts. The great thing is to get mind of the credit customer the idea of prompt and business-like settle- ments. Render your bills promptly; ard if they are not paid, go right after them, and get either the money, or ample justification for further credit. Don't let the customer get away with the idea that he is conferring a favor on you by allowing you to sell him on long term credit. Now is as good a time as any to check up on your credits; to deter- mine whether or not you are remiss in handling your collections and to im- prove your methods if there is room for improvement. Victor Lauriston. into the a lace eM et Captains are not raised on the bridge. Charcoal As a Possible Substitute For Gasoline. An automobile the size of a ford, using charcoal costing $13 to $15 a ton, was operated sixty-two miles re- cently in the presence of observers for the French War Department, at a cost of 44 hundredths of a cent per mile, which is just about one-half of what the same automobile transportation would cost in this country. Charcoal costing $20 per ton, there- fore, would operate automobiles more economically than gasoline at 20 cents per gallon. It is generally predicted by recognized authorities that the price of gasoline will steadily advance in coming years; whereas the price of charcoal will day be much cheaper than $20 a ton. Heretofore the retail price of charcoal on the Pacific coast has averaged over $60 a some ton. Secretary of War Weeks announced recently that America’s oil reserves would be depleted in about twelve years. Andre Citroen, the Henry ford of France, recently gave out an in- terview unqualifiedly confirming the above estimate regarding charcoal as a substitute for gasoline, and named eighteen years as the utmost limit of duration for America’s oil Scientific writers commonly estimate fifteen years as the limit and agree that the price of gasoline will be prohibitive for automobiles in another decade if the annual consumption continues to increase as it has the past decade. reserves. France is paying about twice as much for gasoline as is paid in the United States. So long as Americans buy gasoline for around 20 cents per gallon, they will be slow to equip American charcoal, but when the price gets up to 35 or 40 cents a gallon, and the price of char- coal gets down to $20 a ton, or less, then it is conceivable that automobile owners will permit the airplane to use all the gasoline and will themselves And the day of the air- its enormous de- cars to use use charcoal. plane flivver, with mand upon our gasoline resources, is admittedly not far distant. M. Paul Descombes, Honorary En- gineer in Chief of the State Manufac- turers, in an article recently published +n Le Bois and Bois et Resineux, two leading journals of the French lumber industry, concluded with this optimistic prophecy: “We can be assured that within a short time all our automobiles and all our airplanes will be propelled by charcoal, and that France will serve the billion francs expended each vear for the purchase abroad of gas- oline, the lack of which would handi- cap the nationaal defense.” The charcoal generator about the same space as a gasoline tank and is attached to the rear of the automobile in much the same way. It contains enough charcoal to run an average size car 200 to 300 miles. It weighs about 100 pounds. It re- quires about two minutes to “get up steam” when the car is started, but thereafter it is said to function fully as well as gasoline without overheat- ing the motor in the slightest. Igni- tion is effected by introducing into the heater a piece of burning paper; a drafted is created by a hand ventilator. con- occupies In a minute and a half the stove is going; after another half minute one can give a quarter turn to the handle and the car starts. Fred H. Gaston. —_2 +s The venerable French astronomer, Camille Flammarion, in a preface to a book by Henry Decharbogne on “What do we know about the hidden world?” declares that we know enough to be scientifically sure of a number of “certainties.” We know that the soul exists, he says, and that it has a body independent of the physical or- ganism. This psychic entity, he says, can act telepathically at great distances without the intervention of the senses. Furthermore, declares the learned Frenchman, the soul survives and the psychic organism can manifest itself after death; and he proceeds to paint a lively picture of post-mortem activi- ties by the indestructible “psychic atom, soul or spirit.” Finally, it is the opinion of the French savant that electricity in some way yet undiscover- ed is associated with all psychic or spiritual phenomena. —_2.2-s——— Tough on Grandma. Billy came along and asked what was the Frederick was crying, when matter. “Oh, I feel so bad dead!” sobbed Frederick. “Shucks!” said Billy. “My grand- mother’s been dead a week and you don't catch me crying.” ’cause Collie’s Frederick gave his eyes and nose a swipe and, looking up, sobbed despair- ingly: “Yes, but you didn’t raise your grandmother from a pup.” —_.2.2>———_ Stagnant water goes bad. Same with workers. = -—--_ Don’t “let it go at that” unless “that” is your very best. AUTOMATIC 4267 GOVERNMENT RAILROAD 205-217 Michigan Trust Building A.E.KUSTERER&CO. | INVESTMENT BANKERS & BROKERS MUNICIPAL CORPORATION BONDS BELL, MAIN 2 435 PUBLIC UTILITY s Ss GRAND RAPIDS ierms,. A VISIT to the G. R. Store Fixture Co. will put you next to saving money on Store, Office or Restaurant equipment. Cash or easy Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Rapids Saginaw Brick Co., Saginaw Jackson- Lansing Brick Co., Rives Junction. Brick Co. Grand 20,000 PARTNERS PROFIT FROM CONSUMERS POWER PREFERRED SHARES INQUIRE AT ANY OF OUR OFFICES FOR ALL THE FACTS WE INVITE you need quick service upon. Call us on either phone. i—3 IONIA AVE. your orders for DEPEND waterproof cemented LEATHE As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on h to fit a particular requirement, or ABLE high grade oak tanned or R BELTING. and, GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers GRAND RAPIDS, MICHIGAN SPECIAL MADE BELTS REPAIRING leather belts that 24 MICHIGAN TRADESMAN January 14, 1925 — = = = = = - =< =. HE COMMERCIAL TRAVELEE: = YNOVINNE Wuntay — = — - 4 le 2 * Z —_ Fs as Hotel Men Aspire To Manage Tourist Camps. Kalamazoo, Jan. 12—So much agita- tion is going on relative to tourists camps in various communities that an organization was formed at Detroit last week for the purpose of making a special study of the subject and, if possible, for regulating them so as to fit in with local requirements. This organization will be known as the In- ternational Association of Tourists’ Camps and headquarters will be in Detroit. W. L. McManus, Jr., Cush- man House, Petoskey, is to be the first President. Other officers elected were: H. William Klare, Detroit, first Vice-President; Harold Van Norman, Evansville, Ind., Second Vice-Presi- dent; Charles Young, St. Augustine, Fla., Third Vice-President and J. Lee Jarrett, Detroit, Secretary-Treasurer. The board of directors is made up from representatives from the various Western states and Canada, all of whom are greatly interested in this proposition. The purpose of this organization is to standardize tourist camps through- out the United States and Canada, af- fording the motorist assurance of proper policing, good sanitary condi- tions, suitable drinking water and electric lighting. A charge of $1 per day for each car has been suggested, this revenue to be used to maintain camps. Speaking on the subject President McManus has this to say, ‘“The vast in- crease of automobile tourists through- out this country and Canada, using tourist camps has necessitated the for- mation of an international association to establish a standardization of facil- ities which will carry with them the assurance to every automobile tourist and traveler that the tourist camp bearing the symbol of the association will assure him of an approved camp. “In order that these tourists’ camps may not become a burden upon a com- munity, but self sustaining, a nominal charge of $1 per day per car has been recommended by our Association. This will enable the camps to be operated properly and capable of furnishing re- quired facilities without becoming a lien upon the tax roll. “Complaints have been received from time to time of improper sanita- tion and care taking of the camps. This has resulted in most cases from lack of funds for this work in smaller com- munities. The nominal charge will eradicate the necessity of raising meney by taxation and increase the growing popularity of America’s form of recreation. At the recent meeting of hotel men at Grand Rapids one of the most in- teresting topics for discussion present- ed was that by Miss Ruth Myhan, of ‘he Hotel Shamrock, South Haven, on the operation of the small American plan hotel. Miss Myhan, who operates this ho- tel, says that the seasons really cover a period of about ten weeks, beginning July 1 and extending until Labor Day, but thinks there is a tendency to ex- tend the season, though this arrange- ment would depend almost altogether on the weather conditions, which in resort operation always have to be considered, In speaking of her particular hotel, which now contains over fifty rooms, built around their former home which originally contained a dozen rooms, she stated that the former living room is now used as an office and general as- sembly room and in furnishing rooms an endeavor was made to have things as simple as possible—cool, comfort- able and summery. Further speaking of the arrange- ments at her hotel, Miss Myhan says: “When a guest enters his room he finds a greeting on the wall in the most cordial terms. He will find a painted floor, rag rugs, a dresser with a mirror in which you can really see, plenty of hot water and towels and a comfortable bed. This simplicity and coziness we have tried to maintain to perfection in our meals. “Our breakfast has become stand- ardized. We serve cereal, fruit, bacon and eggs, toast and waffles. We serve a lunch at noon, a very simple affair, much like the meal you have in your home. We never serve a hot, cooked meal at noon, but we always have rolls. Our dinner consists of a roast. fish or stew, vegetables, salad and pie or some light dessert. “When things are simmered down there are really very few things peo- ple care to eat, and I think a small hotel makes a grave mistake in en- deavoring to have so many kinds of foods. In a small hotel in the little town, we should find comfort without luxury, plain, simple home meals. Pre- tentiousness is very much out of place there and sometimes it is pathetic.” Miss Myhan is a strong believer in Michigan products, especially fruits, which she serves to the exclusion of citrus varieties, and also makes a prac- tice of preserving large quantities of same, together with pickles of all varieties. This is done during the op- erating season without the necessity of employing additional help. The simple meal is the thing which will win out in most hotels, large or small. Some will argue against it, but a true observer will soon discover that the much-advertised and talked about home cooking will not accommodate itself to an endless and silly assortment of*foods served at any one meal. One resort owner, whose reputation as a purveyor reaches far, has sub- mitted me a number of menus, all of which carry out the main idea of sim- plicity. Here they are and if you are wise, you will preserve them for fu- ture use in your own establishment. While they were originally created for usc in a summer hotel, by substituting good, health-giving fruits, vegetables and relishes for some of the items named, you certainly cannot help pleasing your patrons: Breakfast Baked Michigan Apples, Stewed Prunes Berries *Cooked Cereal Prepared Breakfast Foods, with Cream Ham or Bacon Eggs as ordered Griddle Cakes (or waffles) with syrup *The cooked cereal is changed daily. Sunday Dinner Cream of Tomato Young Oonions Radishes Fried Chicken, Corn Fritters *Broiled or Planked Fish Boiled New Potatoes Sugar Peas in Lettuce Salad **Ice Cream and Cake, Iced Tea or Coffee *When possible it is advisable to serve fish. Most people expect them, especially at resorts. A very good idea is to post a Soup Cream HENRY M. NELSON HOTEL CHIPPEWA siaanaer European Plan MANISTEE, MICH. New Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room $1.50 and up - 60 Rooms with Bath $2.50 and $3.00 150 Fireproof Rooms HOTEL BROWNING GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 WHEN IN KALAMAZOO . 4 Stop at tne ark-American Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr Excellent Cuisine Turkish Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL 400 Rooms—400 Baths Rates $2.00 and Up The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. : With Bath $2.50 and up. =| Whitcomb Mineral Baths THE LEADING COMMERCIAL a MERTENS ee 0 8 ads dll , One half block fast of the Union Station GRAND RAPIDS NICH | AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN CODY HOTEL GRAND RAPIDS 31.50 up without bath RATES $$5'30 up with bath CAFETERIA IN CONNECTION WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor HOTEL DOHERTY CLARE, MICHIGAN Rates $1.50 and up Absolutely Fire Proof Sixty Rooms EDWART R. SWETT, Mgr. All Modern Conveniences Muskegon tet Michigan RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” OCCIDENTAL HOTEL FIRE ROOF CENTRALLY LOCATED Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173. Bell Main 17% Columbia Hotel KALAMAZOO Good Place To Tie To Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Blidg.. GRAND RAPIDS, MICHIGAN CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. _ | 4 A Se } 4 ; “4 4 = v a Rol tae January 14, 1925 MICHIGAN TRADESMAN 25 placard stating that “fish will be served at any time. on request.” *#]t is usual to serve shortcakes or seasonable pies, but many hotels confine their Sunday offerings to ice cream and eake, with evident satisfaction. *Sunday Supper Corn meal mush and milk Young Onions Pickles Cold Meats or Cold Pork and Beans Potato Salad Bread and Butter Sauce and Cake *Some hotels, catering more to the transient trade, make their evening of- fering on Sunday the same as for dinner, but where regular house patrons only are served, the simple menu proposed seems preferable. Monday Dinner Young Onions Olives Roast Beef with pan gravy Mashed Potatoes Creamed Carrots Cucumber Salad Green Apple Pie and Cheese *Monday Supper Relishes **Tamb Chops American Fried Potatoes Wax Beans Wheat Muffins Sauce and Cake *Where it is considered preferable to serve dinner for the evening meal a luncheon, with cold meats, may be of- fered at the noon hour. **Some patrons are not keen for mut- ton, in which case would suggest ham. Tuesday Dinner *Cream Vegetable Soup Young Onions Radishes Roast Chicken with stuffing Mashed Potatoes Sweet Peas Cabbage Salad Cherry Pie *Very often in serving chicken suffic- ien gravy accrues which will suffice for chicken broth with rice, which is usually acceptable. Never serve it, however, with chicken. Tuesday Supper Relishes Beefsteak with or without fried onions rench Fried Potatoes Stewed Tomatoes Tea Biscuits with Honey *Sauce and Cake *It is a very good idea to serve ice cream, in lieu of fresh berries; that is when berries are not available. Wednesday Dinner *Young Onions Radishes Roast Sugar Cured Ham Candied Sweet Potatoes Beet Greens Sliced Cucumber Salad Apple Pie and Cheese *Actual experience has demonstrated that young onions are a prime favorite with most people, and may be served fre- quently. If they are freshly dresesd and served with ice it adds to their attrac- tiveness. Wednesday Supper Relishes Breaded Veal (or Pork) Chops Baked Potatoes Wax Beans Johnny Cake Fruit Pudding Thursday Dinner Cream of Tomato Soup Sliced Cucumbers Radishes Chicken Fricassee with Dumplings Mashed Potatoes Sugar Corn Cabbage Salad Cherry Pie In this series of menus chicken is ofiered every other day, but in a dif- ferent form. Chicken is usually relish- cd by all patrons, but where you are serving people day in and day out there is always the possibility of their becoming surfeited on some particular article of food. Hence it is essential to keep a close watch on the returns to the kitchen to ascertain whether you are offering too frequently any par- ticular article of food. If you are catering to transients exclusively you will never have any complaint over the serving of chicken almost continuously. Thursday Supper Relishes Calves Liver and Bacon : French Fried Potatoes Creamed Cabbage Graham Gems Sauce and Cake Friday Dinner Split Pea Suop Young Onions Sliced Cucumbers Roast Beef, Brown Gravy Planker or Broiled Fish Mashed Potatoes Fried Parsnips Fruit Salad Shortcake Friday Supper Cooked Cereal with Cream . Corned Beef Hash, Escalloped Salmon Baked Potatoes Sugar Corn Fried Corn Meal Mush Desert Saturday Dinner Young Onions Chicken a la King Boiled New Potatoes Pickles Creamed Carrots and Peas Combination Salad Green Apple Pie and Cheese Saturday Supper Relishes Beefsteak with or without Fried Oonions French Fried Potatoes Stewed Tomatoes Tea Biscuits Honey Dessert These menus afford an example of what may be done in almost any hotel at any season of the year economically. The food values may not be exactly what they shouold be in all instances, but there is very little repetition. It will be noticed that roast beef and beefsteak are used only twice, a happy departure from what is customarily of- fered in a majority of country hotels. The problem of disposing of cold meats is one faced by all food dispens- ers. Many patrons hesitate at stews and hash, but corned beef hash, if properly made from good material, is always acceptable, though the careful caterer will not serve it too often. Fresh vegetables are not always ob- tainable, but the parcel post facilities places one within reach of them at most seasons, even if your local pro- duce man does not carry them. Golden bantam corn on the cob is relished by most people, especially during the resort season, and one need not fear of offering it too plentifully. In fact, I know of some popular hotel operators who serve it twice a day and find it greatly relished. Like buck- wheat cakes in mid-winter it increases the demand for butter, but diminishes the demand for other items less econ- omical to provide. In the summer season most patrons care less for meat, but more for fresh eggs, fresh fruits and vegetables and, above all, cream. Meat is always more expensve, is always served with more or less loss, and its offering on menus should not be allowed to become top- heavy. Cream has great nutritive value and if a liberal offering is provided makes one forget some other delicacies which are much more difficult to obtain. I niight also add it has great advertising value. If you can supply your guests with home made bread you will find it to be most acceptable. Generally hotel kitchens are so limited in their capacity that they find it inconvenient to pro- vide this article, but usually in most communities will be found competent bread makers who can be prevailed upon to supply it, and while you may be obliged to pay a higher price than for the bakery article, it is worth much more than the difference in cost. It also has its advertising possibilities. When you hear the public talking oi the excellence of the cusine of any particular establishment, it will be safe to wager that this excellence is ac- quired through the medium of the simple meal, appetizingly prepared. The big fellows are coming to it, but the small operator will find in its adop- tion his relief from many perplexities. I have a newsy letter from I. C. Mc- Pherson, for many years connected with the Occidental Hotel, Muskegon, and later with the Pantlind, Grand Rapids and the Ottawa Beach Hotel, since burned. “Mac” is now associated with the William Penn Hotel, Miami Beach, Florida, which furnishes ma- terial comforts at the rate of $15 per day, American plan, and he wants to be remembered to all of his former Michigan associates. He says that ‘odd Lunsford, Muskegon, general counsel for the Michigan Hotel As- sociation, is wintering at the Serano Hotel, St. Petersburg. Mrs. E. L. Swaverly, proprietor of the Hotel Sieting, Kalkaska, asks me to deny the report that her hotel is clesed for the winter. Frank S. Verbeck. ed Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 13—Roy Randall, who has conducted the drug store at the corner of Front street and Shaw- mut avenue for the past two years, las purchased the Central filling sta- tion on Lyon street, near the Central high school and has remodeled it into a first-class drug store. The Hazel- tine & Perkins Drug Co. furnished the fixtures, which were made by the Wil- marth Show Case Co. Mr. Randall will conduct both stores. John J. Dooley and wife left last week for Lake Worth, Florida, where they will spend the remainder of the winter. The Salesmen’s club resumbed their meetings following the holiday inter- ruption last Saturday, Jan. 3. The speaker of the day was Rabbi Philip Waterman, who was introduced as Rabbi McCann Waterman, papal dele- gate and Grand Kleagel of the Reform- ed church. Rabbi gave a very high grade, interesting talk, which was en- joyed by over fifty members. The club is planning on featuring Saturday Jan. 17, as furniture men’s day, and have engaged L. F. Allen, of the Sheldon School of Salesmanship, who will give an address on the_ topic, Action the Supreme Law of Life. Special attractions by way of enter- tainment are being arranged for and a large attendance is expected. The wonderful growth and success of this club is proof of what can be accomp- lished by concerted effort of a few loval spirits who are interested in the sslesmen of Grand Rapids and vicinity. Everyone interested is cordially in- vited, the only expense being the price of your own luncheon, which is 75 cents. Meetings are held in the Ro- tary room, Hotel Pantlind, beginning at 12:45 every Saturday. 3ecause a rapidly increasing busi- ness has made larger manufacturing quarters imperative the Tunis John- son Cigar Co. has leased of the Rich- ards Manufacturing Co. the entire top floor of the building formerly oc- cupied by the Grand Rapids Brush Co., on Front avenue, at the West end of Pearl street bridge. This will give the cigar concern nearly 20,000 square feet of floor space or double their pres- ent quarters at 236 Pearl street, from which they will remove shortly. Their new location will enable them to dcuble the output of the Van Dam brand of cigars, widely distributed through Illinois, Indiana and Michi- pan. It was only three years ago that Tunis Johnson, formerly president of the G. J. Johnson Cigar Co. until its sale in 1919 to Eastern interests, re- entered the cigar manufacturing busi- ness through the purchase of the Van Dam Cigar Co. His twenty years of diversified experience in tobacco rais- ing and curing and in the manufacture and sale of cigars has demonstrated itself in the rapid expanston of the business of the Tunis Johnson Cigar Co., this being the second removal to enlarged quarters. Officers of thg company are President and Treasurer, Tunis Johnson; Vice-President, W. J. Rooney, Secretary, Raymond W. Starr. The Grand Rapids Trust Co. now owns a frontage of 44 feet on Monroe avenue and 154 feet on Ionia avenue. Plans are being considered for a ten or twelve story building, to be started in 1926 and completed in 1927. Reed Brothers & Co., of Cleveland, importers and manufacturers have opened a wholesale branch in Grand Rapids at 30-32 South Division avenue. This is the tenth branch of this con- cern, which has been in operation seventy-five years. Others are lo- cated at Chicago, Indianapolis, Cin- cinnati, Syracuse, Buffalo, Pittsburg, Columbus, Toledo and Detroit. B. E. Morey, for many years with the Corl- Knott Co., is the local manager. —_——_ «<--> Higher Prices Ahead For Wheat and Flour. Written for the Tradesman. The past week has witnessed an- c‘her substantial advance in the price of wheat and flour, due to a material reduction in the visible supply of wheat in the United States and to the fact that Russia is buying additional flour. Japan enquired at New York for 1,000,000 barrels of flour. It is a most unusual circumstance that Russia should buy and flour, having been heretofore one of the principal world producers. It is also significant that Japan has turned from a rice eating to a wheat eating nation. The situation in soft wheat is coming rather critical, so far as offer- ings are concerned. wheat be- Toledo complains that the situation is acute and Julius Parnes, who will be remembered as ihe of the Wheat Corporation during the war, says the entire wheat situation is acute. He estimates that the United States has cnly 50,000,000 bushels left for export and that the amount will all be taken, regardless of pur- poses alone. Canada produced in 1923 474,000,- 000 bushels of wheat and many believ- ed that the surplus created that year in Canada would affect the market for two years, yet at the opening of navi- gation in the spring of 1924 this sur- plus melted had never been. crop in head Government price for mixing away as though it The 1924 was only a little over one-half Canadian of what it was in 1923; in other words, Canada produced approximately 250,- 000,000 bushels, a loss of 224,000,000 bushels compared to the year before. It is bothering millers a great deal to cover sales of flour with the pur- chase of cash wheat, particularly the soft varieties. This not there is no soft wheat back in farmers’ does mean hands and elevators, for there is a con- siderable quantity, but with the mar- ket steadily advancing the producer re- fuses to let go and it will require some free marketing. However, any weakness, we believe, in reaction to produce the price of wheat and flour will be temporary between now and next May or June. Prices will undoubtedly work to a higher basis than is now in effect. In fact, it is freely predicted and anticipated that flour will sell at least $1 per barrel higher in price with- in the next thirty to ninety days than it is bringing at the present time. Earlier in the crop year the trade were of the opinion politics were in- fluencing the price of grain and now the advances are laid to speculation, hut the fact of the case is an increased demand for early consumption, as against a materially smaller supply is the real factor in the advance. Rus- sia and Japan buying flour, a reduc- tion of nearly 50 per cent. in the Can- adian crop, the Pacific Coast mills buy- ing wheat in Kansas because their stocks have been cleaned up to a large extent and a world shortage of nearly 500,000,000 bushels provide influences that have forced the price of wheat upward and these influences, in our opinion, will be felt through the entire crop year or until the time the new wheat During the next four or five months we may confidently expect higher prices on wheat and flour is available. ra’her than lower. Lloyd E. Smith. Star Tile stock — North Star—The North Co. has increased its capital trom $10,000 to $30,000. 26 Asks Government To Help Reduce Coffee Prices. The National Coffee Roasters’ As- sociation filed with Secretary Hoover the following brief suggestions as to how to get coffee prices down: 1. That the Department of Com- merce approach the Brazilian Federal Government or the Sao Paulo Siate Government, or both, for co-operation in making available to United States coffee distributors (Brazil’s and Sao Paulo’s best customers) official and hence reliable statistical informatior, so absolutely necessary to intelligent trading. This should entire facts as to stocks in the port ware- houses and the warehouses, weather conditions, condition of grow- ing crops, etc., also official and con- scientious plantation stocks, if any, and of prospective yield of the coming crop, ete. There can be no objection to furnishing this in- formation to the last detail, when it is once realized in Brazil that the large interests of the coffee industry are joint interests. In the long run the Brazilian and United States coffee in- terests prosper or suffer together, de- dendent upon the right or wrong pol- icies of either. The trade here is too large, too important, to continue longer on the unsound basis, due to lack of facts, on which it is now and any policy that will make possible in- telligent, sound trading in this coun- try must bring ultimate benefit also to the Brazilian producer. include interior estimates of We suggest further that the De- partment of Commerce establish a ser- vice in Brazil for receiving this statis- MICHIGAN TRADESMAN tical information of coffee, from the Federal and State Governments, as- suming that their co-operation will be obtained, and transmitting it period- ically together with any pertinent in- formation obtainable through their own efforts. An. official information place United States on an intelligent trading and working basis and will automatically eliminate much of the speculation and manipula- tion of the coffee market, which is so often a disturbing factor. If this sug- gestion undue on the Department's Brazilian representatives as compared with the claims of other industries, is it not justified by the outstanding position of coffee over all the other interests? service will the distributor seems an tax 2. That the Department of Com- merce suggest to the Brazilian or Sao Paulo Government, the establishment of a Brazilian service in this country through which the coffee interests of Brazil might be kept cor- rectly and fully informed at all times of the public’s attitude and of market- ing conditions here, and which would keep in close personal touch with all matters involved in coffee distribution. This would doubtless lead to policies founded on far more solid ground than present policies. permanent 3. That the Department of Com- merce approach Brazilian or Sao Paulo authorities with the suggestion that some revision in present policies be made for the best interests of the coffee trade in both countries. We are unwilling to go on record in any way as favoring artificial regulation of supply, but if regulation is deemed necessary by Sao Paulo it should be flexible enough to prevent such wide price fluctuations as the present or ex- treme low of 1921. A condition of fixed supply and_ variable demand must result in wide fluctuations. With- out doubt some further revision of the policy can be made which eliminate these wide fluctua- Nothing is more important to the Brazilian planter or more im- portant in the full development of the industry than that there may be at all times an ample flow of coffee to the United States consumer at a fair and reasonable cost. 4. That the Department of Com- merce encourage increased coffee pro- duction in the known producing coun- tries and investigate the possibilities in Porto Rico, Cuba, Hawaii and countries not now producing and if these are favorable, urge upon Ameri- ‘an capital the development of these possibilities. We are too dependent now on Brazil for our coffee needs. Our eggs are too much in one basket. To assure ourselves of the necessary supply to meet the constantly grow- ing demand at a fair and reasonable price, we should encourage coffee pro- duction in other countries. —_—_—_+- > ___ present would tions. Detroit—Morrison Laboratories, Inc. 239 East Jefferson avenue, has_ in- creased its capital stock from $10,000 to $50,000. —_—__+ << Palmyra—The Simplex Paper Cor- poration has increased its capital stock from $50,000 to $200,000. January 14, 1925 Interesting News From an Interesting City. Howell, Jan. 12—Edward Parker, who has been repair man with ford service at Howell and Fowlerville for a number of years, has formed a part- uership with his father-in-law, Fred Slayton, of Dexter, and bought R. Day Bird’s ford garage at Pinckney. Albert Smith, who has been as- sociated with Bert Hoff in the whole- sale gasoline and oil business for some time, has bought Charlie Hoff’s inter- est in the Hoff Bros. garage, so that Hoft & Smith as a firm name now ap- plies to both these lines of business. Previous to his appearance at the municipal Christmas tree the local Ro- tary Club sent a delegation with Santa Clause to call on all sick and shut-ins they could hear of throughout the city. They completely filled up the big crowd of youngsters around the tre with cracker jack and all day suckers when they arrived there. The opening day of the screen oi Abraham Lincoln at Temple theater in this city, the Rotary Club invited G. A. R. men from all over the county as their guests for dinner, gave the old soldiers a good time, and then formed them for a march behind fife and drums to the theater, where Manager Lacey ran the screen through for them. The old soldiers could hardly hold in as they lived over what they saw. Lit erally cheers and tears were mingled. The local co-ops are re-organizing into a $50,000 stock company to handic their flouring mill and allied business here. Harold Howlett, who has been prac- ticing law with his father, L. E. How- lett since graduating at the U. of M., opens an office in Pontiac to-day under his own name. Post office receipts for Howell dur- ing the past year, according to figures given out to-day, are over $1500 higher than for any previous year in the his- tory of the office. A. Riley Crittenden. s ef i. oe ~ ~ } o j £ } ~~ fcr i 4 » , * s 4 s ° % a » = - . 4 « 4 0 b c ‘ + @ a " : = - > , > . \ td ' « . a , i a ag . 1 - 7 y ” - « » * a 6 7 t = -” = wee fF 49 09 SS —| THE SHREDDED WHEAT FAMILY This is a picture of the officers, executives and general sales agents of the Shredded Wheat Company, taken at the annual sales conference of the company recently held in the home plant at Niagara Falls. These men carry the gospel of pure food and good health to all parts of the United States and Canada. The company has four sanitary, sunlit factories which supply the demand for Shredded Wheat biscuit and Triscuit crackers—two in Niagara Falls, one in Canada and one in Oakland, California. These plants are show-places and are_ visited every year by thousands of pilgrims from all parts of the world. The company is building another beautiful, sanitary plant near London England, which will supply the demand for Shredded Wheat in the British Isles and on the continent. : i « ‘i > . } «- - . * ¢ . 4 - « . 4 - v “ ¢ i a Y ¢ > . - i. oe ¢ a » q . ’ si am > | < | > a la ; } o j £ *— a i 4 » a ae 4 s & . ° % a » = - » 4 ® ’ 4 , x. Oo + @ oo " : = ~ Sd , » 4 ’ ‘ ww . a , ; a eon 4 ‘ + « - ” a et ; ve t = A - a - << & 4 > « » “ ; > 3 . “ > ¢ * ¢ . «@ © ‘ 4< } o> January 14, 1925 MICHIGAN TRADESMAN 27 Millions Depend on Soy Bean Fc: Melon Aphis Checked By Tobacco WHOLES ALE DRUG PRICE CURRENT Food. Preparations. Washington, Jan. 8—Food special - Tampa, Jan. 8—The melon aphis . : : : ’ ! . S : c da, all, a , n: th : ists, after traveling through the Old frequently called the “Hessian fly,” a Pricey quoted are none al, based on market the cy & Soe hy orld, tgs oO find that millions serious pest of cucumbers, cantaloupes, eet a squashes, watermelons and other close- Acids Levenaat et 8 se: = Cinchona ~....--- @2 16 Oo ‘ As : ‘ C eaiohe Pe iE “4. Boric (Powd.) -. 15 @ 28 vendar Gar’n 20 Colchicum ------ 1 80 bean for food and find it contains many ly related plants, — Re kept check Bore (Xtal) 16 @ 2% Lemon -..._--. 150@1 75 Ginep @ 2 tke pels 4 : a by spraying or dusting with strong — Carbolic -------- 39 @ 46 Linseed, bid, bbl. | @1 25 ubebs --~------- @3 0 of the qualities ound in meat, men : . at ee Linsee : 39 = D : : ai ; 5 tebacco preparations Prof. J. R Wat- Give es 59 @ 70 ainseed, bld less 1 32@1 45 igttalia ........ @1 80 being able to work hard, even in the acco PrCDAraneis, Fret J) Moriatie 3% g linseed, raw, bbl. @1 23 Gentian @1 35 heaviest of toil, when supplied with Son, entomologist of the Rlotida EX- Nitrile 9 15 linseed, ra. less 1 30@1 43 cae agi : , PI ’ ee : : : - Mustard ea ») Ginger, D. S @1 80 plenty of soy bean bread or mush, or periment Station, in discussing the pac ae ee 15 @ * Mantamet artifil. f 38q1 4 dudes ny @2 20 the various forms in which it 1s control of this pest, recently said: 2 i gl ap AR a*s 50 Olive, pure ---- 3 75@4 50 Gualac nan «Cl served when cooked as a vegetable. In| “During the last year or So, growers Olive, Malaga, Salle : @ 9% many places the people use it as meal fave found that dusting with some of Ammonia a. “a a" Iodine, “Colecloans @1 50 and make bread or cakes from it that ae Ca Sal tel Water, 26 deg. .. 10 @ 18 green ’ 3 75@3 00 i : t the tobacco-lime dusts 1s satisfactory Water, 18 deg 8% 13 re Iron, Cle. ....._... @1 36 are as dependable and important as : - ss eee g Orange, Sweet.. 4 50@4 75 Care cakes lor dead. ‘They can pre- for the control of asphis. It s much Water, 8 im — 95 12 Origanum, pure @2 6@ “ine ------------- @1 40 Fe ce * lee : eOrAVi alig SOs. Ga ; Myeh ......... pare it so that it resembles cheese quicker than spraying and usually Chloride (Gran.) 10%@ 20 ek ai gl 3 0003 23 pag veces = = when it is mixed wih sour milk and. costs less. For satisfactory work, a ‘iia Peppermint -- 12 50@12 75 opium —— Fe finished for food. grower should use a dusting machine. : ene Rose, pure -- 13 60@14 00 (7) (ve os & Copaiba, —.------ 15@1 20 Rosemary Flows 1 26@1 50 Opium, Camp. - @ 35 Fir (Canada) -. 2 65@2 80 Sandalwood, E. Opium, Deodorz’d @3 560 bs (Oregon) a = a ae ge ey 25 Rhubarb @1 70 eru ——.--------= assafras, true Kean Tol =~ 3 00@3 25 Sassafras, arti’) 80@1 20 Spearmint ...... 6 00@6 25 . Barks SE, acticin 1 80@2 05 Pal O a oun ains or Cassia (ordinary) =e 30 Tansy -_- __ 5 00@5 25 aints. Cassia (Saigon)-- 50@ 60 Tar. USP -------- 50@ 65 ead, red dr 161, ¥, Sassafras (pw. 60c) @ 68 urpentine, bbl. Ta, [Atm oo Oy See Soap Cut (powd.) Turpentine, less 1 08@1 21 Lead, white dry 164@16% ‘ 000 18@ 25 re aes a Lead, white oil. 164@16% If you are in the market for a new herve Wintergreen, sweet Cones, rele eS oh @1 26 we ee 3 00@3 25 Ochre, yellow less 24@ Bish oo 40 ntergreen, art.. 80@1 20 Red Venet'n Am. 3 SODA FOUNTAIN Juniper... 09) 29 Wormseed ------ 6 50@6 75 Red Venet’n Eng “a W it d ll b ] d to t 1] Prickly Ash —_---- @ 30 Wormw od -.-- 8 50@8 75 putty : 6@ rite us and we wl oe ft olhlUcU.lhmlmrwm™lmttwwOWW™CRS Extracts Whiting, bbl. -.. @ 4% WHINE ......00 % lo about the es oe ——" LH. P Prep.— 3 shes 00 Bicarbonate ----- 35 40 7 0@3 00 66 99 GUARANTY” SODA FOUNTAIN Flowers Bichromate “89 ee 25@ 30 a --------- os 85 h 1] ; 0 2 romide -------- 5 71 The best one on the market today Chamomile Ger) 20@ 73 Chlorate, grand 23@ 30 Miscellaneous orate, powd. Asets . jo a ke gy A ORONE 47@ 56 "Fwo Kinds Acacia, 1st ..... 50@ 65 Cyanide --.------ 30@ 50 Alum -----—---—- 08@ 12 : ; Acacia, 2nd ------ 8 ee ‘a a gate ™ oe 0 . Acacia, Sorts --. 20 25 ermanganate -- 20@ 30 pismuth, Subni- The old reliable kind that use ice and Acacia, Sorts > 20@ 25 Petesiate, ‘yellow 63g 15 Bismuth, Subni- Ae Barb Pow) 25@ 36 Prussiate, red -. | @1 00 BORO ne eeene 22@3 43 ( ) Borax xtal MECHANICAL REFRIGERATION Aloce (Bare Pow) 289 ig Sulphate as! to Bora, xial “Gi Aloes (Soc. Pow.) 65@ 70 ee, Te : . . Asafoetida ------ 65@_ 75 Contharen Oe 1 ae a No matter what kind you are interested in (pOWs wnnennnn— 3 90@1 29 Roots eee” a See i ; Carmine ..---... 6 00@6 60 Guaige (2. @ 7 Alka.st 23@ 30 « : we have them from $428.00 and up. Terms GuaiSs,“powa =. @ 1 Boil ‘powdered oe ee 239 a0 ine 5.322. @ 85 Calamus ----- ga e ALue. bole if you desire them. But write us now— Pee «6 & ieaswens pod BO @ Seton MG 36 9 ° ° ° Myre @ 60 Gentian, powd.__ 0@ 30 Ghioral Hydrate | 7 don t walt until Spring. Myrrh, powdered @ 65 Ginger, African, oo. Hyerete J i oe Opium, powd. 19 65@19 92 powdered -.-- 380@ 35 Cocoa Butter .... aa Opium, gran. 19 65@19 92 Ginger, Jamaica 60@ 65 Corks, list, 1 40@50 Shelise .. 2. 90@1 40 Ginger, Jamaica, Copperas + oo a HAZELTINE & PERKINS DRUG CO. | isecmg Ogi crislesd Co, gts ia SON ERE a, Tragacanth, pow. _@175 Goldenseal, pow. § 5006 00 Corrosive Sublin 1 aso 6 . : rapacanth _... 1 76@2 25 Ipecac, powd. -- 3 75@4 00 Creain oe Manistee MICHIGAN Grand Rapids Turpentine —---- @ 28 Lleorive ey 0 Cattle Tartar... ug aicorice, powd. 20@ 30 “tel — ee ore jC weed ek sec a ees ous 15 wrmanie eens 6 95 Puke. powdered. 35@ 40 jemery, All ce. 100 7 Blue Vitriol, bbl. @ vi a ead. ~“ a tumery, Jtowdered s@ lv Blue Vitriol, less 3%@_ 15 Sarsaparilla, Hond. Epsom Salts, bbis. _@ Bordea. Mix Dry 12%@23% Kypsom suits, less 3%@ 10 4 ground -—.__...- @1 0 pro 7 : Hellebore, White . hae “na lxrgot, powdered -. @1 00 wid... 2G m ee Mexican, ne blake. While .. lane 20 Insect. Powder -- 75@ 85 quills de ousancatane > ia urmaldehyde, Ib. 13@ 30 Lead polnguennr Po. 22@36% = squills, powdered 6v@ 70 pera at 1 - 25 ee and Sulphur 9@20% Tumeric, powd. i@ 20 Guaswaer re case 60% MICHIGAN et a Velerian. vows, §=(40G %) Giguber Saka, DL & Glauber salts less 04q@ 10 M k Buchu =—. 35@1 50 Seeds clos, aces Grd BQ 20 Buchu, powdered @1 50 anis = Glue, white _.. 7748 akes Sage, Bulk —---- 26 30° Anise, “powdered ue owe ae whe are Ee G d Sage, ba loose --- @ @ tid. is ........ 4@ 1 Creare cones 23@ 45 Ooo siren ays asa an = Caney —...... 13@ 20 or. Seen A co Abe venna, Alex. -—-- §0@ 79 Caraway, Vo. 30 2G Wigton ¢uere hocolates Senna, Tinn. pow. 25@ 33 la mw SS ae 80 — Acetate -. 20@ 30 Uva Urst ---------- 20@ %6 Coriander pow. 35 7@ 30 wacce. powdered @i 0 ee eee 12%eq 20 Mace, powdered -. @1 ds Almonds steee — ee i serene : 1 isq@il 93 oe aad en peed ee te 8 Te oe kG —, Litter, Foenugreek pow low 2% Pelee Vomica, pow. 17@ 25 artiticial ...._ 400@4 25 Hemp ‘ Sq 13 Tepper black pow. s2y 35 Almonds, Sweet, oe ji Pepper, White 4u@ 45 Parc} t Rond true —-_-_----- 1 40@1 60 ok i a . Pitch, DBurgundry lvu@ 15 ack aeea ly ue Abnonds, Sweet, isd tuck. we 8 oe oS a6 rs imitation .---- 60@1 00 i a ~2 Quinine 33 Writing Paper Amber, srude 7 1 ee a nines Cee: ei <3 Rochelle Salts -. 30@ 35 Amber, rectified 1 75@ Dae vss. Succharing w so Aa [ante an Is@ 20 Salt Veter —-.- UG 2 for everyhody. Bergamont _----- 5 75@6 00 Sunflower gi aurea 1k@ 13 seidlitz Mixture 30@ 40 Nj hi ate : Cajeput -------- 1 50@1 75 Worm, American 20@ 49 3eab. Breen ---~ 1b@ 3 Nice, white writing paper for Cassia a 4 35 4% Worm. Levant ..4 00@4 25 soap — cast. nae 25 pen or pencil astor --------- ’ es w+ <9 Soap, white castile Alb Letter Size 1 00 pes — ue ; oo a Ss a vhite castile “en S Citronella ------ @ Tinctures Soap, white castile * approx. 500 sheets $ . Gloves 3 25@3 60 less, per bar ---- @1 40 ¢ Cocoanut ...---- 25 35 Soda Ash ........ 3 10 The universal writing paper fer Cod Liver ------ a. oe @1 80 oda Bicarbonate 3%4@ 10 Home. School or Office. Every dealer Croton .—------- 2 00@2 25 Aloes ------------ @1 45 Soda, Sal ---.---- 0#8@_ 08 should carry a stock of all sizes. Cotton Seed ---- 1 ace! 10 Araice oa e 10 aoe amones ine 7 “Personal Stationery—Cheaper than scratch ; “ ’ Cubebs --------- 750@7 75 Asafoetida --~---- @2 40 Sulphur, roll ---- pads said one man. “‘The most good paper — ay ee Bigeron —------- 6 00@6 25 Belladonna ------ @1 35 Sulphur, Subl. --. 04@ 10 I ever got for my money,’’ said another. Try it! pai gg Eocene 1 es 2 Benzoin soon g3 2 rae on OG 7 emlock, pure-- 5 Benzoin Comp’ artar Emetic -- KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. Juniper Berries_ 3 00@3 25 Buchu’ ---------- 265 Turpentine, Ven. 50@ 76 The home of Quality Papers Juniper Wood.. 1 50@1 75 Canthraradies -- @2 85 Vanilla Ex. pure 1 76@2 25 a Lard, extra ---- 1 50@1 70 Capsicum -------- 320 Vanilla Ex. pure 3 50 3.00 Lard, No. 1 ---- 1 35@1 60 Catechu .-------- 178 Zinc Sulphate --. 15 ing and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- Prices, however, are liable to change at any time, and country merchants will have their orders filled at market orices at date of purchase. ADVANCED Hominy Coffee Canned Corn Macaroni Some Spices Smoked Meats DECLINED Sugar Evap. Apricots Seediess Raisins Canned Peas AMMONIA Arctic, 16 oz. -------- 2 00 Arctic, 32 oz. -------- 3 25 Quaker, 36, 12 oz. case 3 85 10° Ib. pails, per doz. 15 Ib. pails, per doz. 11 20 25 lb. pails, per doz. 17 70 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 25 lb. keg 12 Royal, 10c, doz. ------- 95 Royal, 6 oz., doz. -- 2 70 Royal, 12 oz., dom -. 5 20 Royal, 5 lb. -------- 1 20 Rocket, 16 oz., doz. 1 25 BEECH-NUT BRANDS. Autre eaihaeaL 2 Gam _ 70 Fruit Drops - 70 Caramels ---------- 70 Sliced bacon, large -- Sliced bacon, medium Sliced beef, large Sliced beef, medium — Grape Jelly, large --- Grape Jelly, medium... Peanut butter, 16 oz. Peanuts butter, 10% oz Peanut butter, 6% oz. Peanut butter, 34% oz. Prepared Spaghetti -- Baked beans, 16 oz._. 1 40 BLUING Original condensed Pearl ht Oe DO mm DO OT OO I an So Crown Capped id 4 doz., 10c dz. 85 J3 dz. 15c, dz. 1 26 BREAKFAST FOODS Cracked Wheat, 24-2 3 85 Cream of Wheat, 18s 3 60 Cream of Wheat, 36s 7 20 Pillsbury’s Best Cer’l 2 20 Quaker Puffed Rice. 5 45 Quaker Puffed Wheat 4 30 Quaker Brfst Biscuit : od kutston Purina Ralston Branzos ---- 2 70 Ralston Food, large -- 3 85 Saxon Wheat vons BSS Shred. Wheat Biscuit Vita Wheat, 12s Post’s Brands. Grape-Nuts, 24s Grape-Nuts, 100s Instant Postum, No. 8 & Instant Postum, No. = f Instant Postum No. 3 1 all. 3 2 5 5 0 4 Postum Cereal, No. . ; 3 3 2 6 7 Beef, 5 oz., Qua. Sap Sago —........... Deviled Ham, \%s Hamburg Steak & Beef, No. %, Qua. sll. 4 Beef, No. 1, B’nut, all. ‘= Beefsteak & Onions, s 2 a Chili Con Ca., 1s 1 35@1 = Deviled Ham, ¥%s --- 3 60 Postum Cereal, No. 1 70 Onions, No. 1 — 2... 315 Post Toasties, 36s -- 345 Potted Beef, 4 oz. - 110 Post Toasties, 24s -- 345 Potted Meat, % Libby 52% Post’s Bran, 24s ..-- 270 fotted Meat, % Libby uv BROOMS Potted Meat, % Rose 85 Parlor Pride, doz. ---- 6 00 Potted Ham, Gen. % 1 86 Standard Parlor, 23 ib. 700 Vienna Saus., No. % 1 36 Fancy Parlor, 23 Ib. 800 Vienna Sausage, Qua. | 95 Ex. Fancy Parlor 25 lb. 9 Veal Loaf, Medium -. 2 30 a — ee 4 Baked Beans Whisk, No 2 276 Campbells -_----_----_ 115 BRUSHES Quaker, 18 o7, 2 95 Sores Fremont, No. 2 -_-_-- 1 20 Solid Back, 8 in. ---- 1 50 aakder, No. 1 ______ 95 Solid Back. 1 in. _--. 1 7 Snider, No. 2 _._... —— 1 25 Pointed Finds __.... 12h Van Camp, small ---. 8 nies Van Camp, Med. -... 1 15 Shaker eee ; : CANNED VEGETABLES. el No. 1, Asparagus. Shoe No. Green tips 4 60@4 75 ag 225 No. 2%, Lge. Green :? ig * — 3 00 ¥ — oy “pen = 0 OY nnn nn nnn . Beans, = pane eLTER COLOR 295 Green Beans, 2s 2 00@3 75 onew. 3 ae doz. 2 50 Gr. Beans, 10s 7 50@13 00 cues, eee Soom e. » 28, Soaked Hlectric Li tt Ko Ibs. =. Red Kid. No. 2 1 20@1 35 E = > ---- Beets, No. 2, wh. 1 75@2 40 apni i Beets, No. 2, cut ..-. 1 60 wiceiee oree---- = 3. = =. & 80 orn, No. ee mx stan 1 65 ee ae 30 cor, 2, = shag 35 Apples, 3 lb. Standard 1 60 Con, ‘No. 10 : Feogis 76 Apples, No. 10 _- 4 50@5 50 Hominy, No. 3 1 00@1 16 Apple Sauce, No. 10 8 00 Okra, No. 2, whole 3 00 Apricots, No. . i ner 90 Apricots, No. 2 85 Apricots, No. 2% 2 “60@3 pod Okra, No. 2, cut Dehydrated Veg. Soup a - Dehydrated Potatoes, Tb. i 2 Apricots, No. 10 --.. Mushrooms, Hotels ____ Biackberries, No. 10 10 00 Mushrooms, Choice —_. 56 Blueber’s, No. 2 2. 00@2 75 Mushrooms, Sur Extra 75 Blueberries, No. 10-. 12 00 Peas, No. 2, E. J. 1 50@1 60 Cherries, No. 2 ------ 3 00 wi a 2, Sift., Cherries, No. ie 28) |. ieee Cherries, .vo. 10 ---. 10 75 Peas, No. 2, Ex. Sift. Loganberries, No. 2 BOO eS. es Peaches, No. 1 1 25@1 80 Peas, “inx. Fine, French 25 Peaches, No. 1, Sliced 140 Pumpkin, No. 3 1 35@1 60 Peaches, No. 2 -.---- 275 Pumpkin, No. 10 4 50@5 60 Peaches, No. 2% Mich 2 45. Pimentos, %, each aes Peaches, 2% Cal. 3 25@3 75 Pimentos, %, each Peaches, 10, Mich. @6 50 Sw’t Potatoes, No. 2% 1 3 Pineapple, 1, sl. 1 80@2 00 Saurkraut, No. 3 1 Quaker Gallon, % dz. Blue Grass, Tall, 48 —. : 35 Lozenges. Pails A. A. Pep. Lozenges 18 A. A. 2ink Lozenges 18 A. A. Choc. Lozenges a Motto Hearts Malted Milk Lozenges 32 Hard Goods. Pails Lemon Drops -.------ 20 O. F. Horehound dps. 20 Anise Squares -----.-- 19 Peanut Squares ~----- 20 Horehound Tabets --- 19 Cough Drops Bxs. Putnam's 222. 1 30 Smith Bros. .--.-..--. 1 50 Package Goods Creamery aoe 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 90 Specialties. Walnut Fudge Pineapple Fudge Italian Bon Bons ------ 19 Atlantic Cream Mints_ Silver King M. Mallows Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5c ---- 80 Yankee Jack, 24, 5c -. 80 Mich. Sugar Ca., 24, 5c 8C¢ Pal O Mine, 24, 5c --._ 80 COUPON BOOKS 50 Economic grade —. 2 50 100 Economic grade -. 4 50 500 Economic grade 20 00 1,000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly print front cover is furnished without charge. CREAM OF TARTAR @ Ib. boxes -..-.--.-.. 38 January 14, 1925 DRIED FRUITS Apples 20 lb. box Apricots Evaporated, Choice ____ 22 Evaporated, Fancy --__ 25 Evaporated, Slabs 19 Citron 10 ib. box 2 cone ae Currants Package, 14 oz. -_____ 17 Greek, Bulk, Ib, ~.---_ 16 Domestic, 11 Hollowi Peaches Evap., Choice, unp. -__ 15 Kvap., Ex. Fancy, P. P. 20 Peel Lemon, American -.... 24 Orange, American ~..-._24 Raisins. Seeded, bulk -_____-_ 9 Thompson’s s’dless blk 91, Seeded, 15 oz. 11 Thompson’s seedless, 15 oz. California Prunes 70@80, 26 lb. boxes ~.@08 ouWwi, Zo iv. boxes --@Mv9h, 6U@70, 25 lb. boxes ..@11 4uw50, 25 lb. boxes __.@14% 40-40, 25 lb. boxes --@17 20-30, 25 lb. boxes ~.@23 FARINACEOUS GOODS Beans Med. Hand Picked -_ 07 Cal: Dimas 7.2200 3 16 Brown, Swedish ~----- Ost, Red Kidney -------- 09%, Farina 24 packages ----~----- 2 50 Bulk, per 100 Ibs ~--- 06% Hominy Pearl, 100 lb. sack -- 5 00 Macaroni Domestic, 20 lb. box 1( Armours, 2 doz., 8 oz. 2 00 Fould’s 2 doz., 8 oz. 2 25 Quaker, 2 doz. —------ 1 90 Pear! Barley Chester. 22.63 8 68 00 and 0000 --...----- 7 25 Barley Grits ------ - 06 Scotch, Ib. 1% Split, Ib. yellow ae 08 Split, green ~.~----. a) 1O Sago Sast india ="... 10 Tapioca Pearl, 100 Ib. sacks — 9% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 50 FLAVORING EXTRACTS z Doz. Lemon PURE Vanilla 150 ___ % ounce -- 2 00 1 80 ___114%4 ounce -. 2 65 3 25 __.2% ounce -_ 4 20 300 _..2 ounce ~— 4 09 5 50 __.4 ounce .. 7 20 9 00 ___8 ounce — 12 00 17 00 ___16 ounce —_ 24 00 32 00 __.32 ounce —. 48 00 UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, doz. 2 ounce, 15 cent, doz. 1 3 ounce, 25 cent, doz. 2 4 ounce, 35 cent, doz. 2 Jiffy Punch 3 doz. Carton -------- 2 2d Assorted flavors. Mason, pts., per gross 7 70 Mason, ats.. per gross 9 00 Mason, % gal., gross 12 05 Ideal, Glass Top, pts. 9 20 Ideal Glass Top, qts. 10 80 gallon 15 36 FRUIT CANS. 25 Mason. Halt pint) 7 35 One pint 22230022 7 70 One quart —---------- 00 Half gallon ~-.------ 12 00 Ideal Glass Top. Halt pint 2. 8 85 One pint 222. oe 9 20 One quart ......-- y = Half _ ee bers Cueto 16@80 Ja OQuv!enns ry med Pri mt eet Ce sein ae ae Ca “2 oo wt wae ee SS ee ee Net Nee Ne tee Nee? Ne OE eee ie i se ie aoov zy et “oe January 14, 1925 MICHIGAN TRADESMAN GELATINE Jello-O, 3 doz Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz. ------- 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. ------ 2 70 HORSE RADISH Per doz., 6 02. ------ 1 20 JELLY AND PRESERVES Pure, 30 Ib. pails ---- 3 50 Imitation, 30 lb. pails 1 80 Pure 6 oz. Asst., doz. 1 10 Buckeye, 22 oz. doz. 2 20 JELLY GLASSES 8 oz., per doz, -------- 35 OLEOMARGARINE Kent Storage Brands. Good Luck, 1 1b 6 Good Luck, 2 lb. ---- 25% Gilt Edge, 1 lb. ---- 26 Gilt Edge, 2 lb. ---- 251% Delicia, 1 lb. -------- 21 Delicia, 2 lb. -------- 2014 Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. —-------- 251% Nucoa, 2 and 5 Ib. -- 25 Wilson & Co.’s Brands @artified 22... 2-7 25% Nat eee 20 Special Role --------- 2514 MATCHES Crescent. 144 ~------- 5 75 Diamond. 144 box ---- 8 00 Searchlight, 144 box 8 00 Red Stick, 720 1¢ bxs 5 50 Red Diamond. 144 bx 6 00 Safety Matches Quaker. 5 gro. case 4 75 MINCE MEAT None Such, 3 doz. -- 4 85 Quaker, 3 doz. case -- 3 60 Libby. Kegs. wet, Ib. 22 MOLASSES. Rabbit Gold Brer No. 10, 6 cans to case 5 95 No. 5, 12 cans to case 6 20 No. 2%, 24 cans to cs. 6 45 No. 1%, 36 cans to cs. 5 30 Green Brer Rabbit 10, 6 cans to case 5, 12 cans to case 2%, 24 cans to cs. 144, 36 cans to Cs. Aunt Dinah Brand. 10, 6 cans to case 3 00 5, 12 cans o case 3 25 216, 24 cans 0 CS. 3 50 11%, 36 cans oe CS. 3 00 New Orleans No. No. No. No. = Ol me _ > No. No. No. No. Fancy Open Kettle -- 74 Choice —---------------- 62 Pair oo 41 Half barrels 5c extra Molasses in Cans. Dove, 36, 2 1b. 5 Dove, 24. 2% Ib Wh. L 5 20 Dove, 36, 2 Ib. Black 4 Dove, 24, 2% Ib. Black 3 90 Dove. 6. 10 tb. Blue L 4 Palmetto, 24, 2% Ib. 5 NUTS. Whole Almonds, Terregona-- 20 Brazil, New —--------- 8 Fancy mixed Filberts, Sicily ----- 25 Peanuts, Virginia, raw Peanuts, Vir. roasted 13 Peanuts, Jumbo, raw 13 Peanuts, Jumbo, rstd 15 Pecans, 3 star ------ Pecans, Jumbo . Walnuts, California -- 31 Salted Peanuts. Fancy, No. 1 -------- 14 sumbO ~--------------- Zs Shelled. Almonds .------------- 66 ceanuts, Spanish, 125 Ib. bags -------- 13 Filberts —------------- 32 Pecans 22.2... -5---— 1 02 Walnuts 222) oo 63 OLIVES. Bulk, 2 gal. keg ---- 3 60 Bulk, 3 gal. keg ---- 5 00 Bulk, 5 gal. keg ---- 8 00 Quart Jars, dozen -. 6 60 Pint, Jars, dozen ---- 3 00 4 oz. Jar, plain, doz. 1 30 5% oz. Jar, pl., doz. 1 60 9 oz. Jar, plain, doz. 2 30 90 oz. Jar, Pl. doz.-- 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 12 oz. Stuffed, d0m. 4 50@4 75 20 oz. Jar, stuffed dz. 7 00 PEANUT BUTTER. Jar, Bel Car-Mo Brand 8 oz. 2 doz. in case 24 1 lb. pails -------- 12 2 lb. pails ---------- 5 lb. pails 6 in crate 14 lb. pails -------~--- 25 lb. pails ---------- 60 lb. tins ~----------- PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine -- Red Crown Gasoline, Tank Wagon ------ 13.7 Gas Machine Gasoline 36.2 Vv. M. & P. Naphtha 18.6 Capitol Cylinder ------ 39.2 Atlantic Red Engine_- 21.2 Winter Black ------- 12.2 larine Iron Barrels. Light ----------------- 59.2 Medium -.------------ 61.2 Heavy --------------- 64.2 Special heavy -------- 66.2 Extra heavy --------- 69.2 Cransmission Oil ---- 59.2 Finol, 4 oz. cans, doz. 1.40 Finol, 8 oz. cans. doz. 2.00 Parowax, 100, lb. ---- 7.2 Parowax, 40, 1 lb. ---- 1.4 Parowax, 20, 1 Ib. ---- 7.6 Semdac, 12 pt. cans 2 70 Semdac, 12 qt. cans 4 30 PICKLES Medium Sour Barrel, 1,200 count -. 24 60 Half bbis., 600 count 13 25 0 gallon kegs ----- 10 00 Sweet Small 30 gallon, 3000 ------ 5 gallon, 500 -------- Dill Pickles. 600 Size, 15 gal. ---- 18 00 Cob, 3 doz. in bx. 1 00@1 20 PLAYING CAROS 50 00 10 00 Battle Axe, per doz. 2 65 Blue Ribbon --------- 4 25 Bicycle --------------- 4 50 POTASH Babbitt’s 2 doz. ------ 2 1 FRESH MEATS Beet Top Steers & Heif.- aT Good Steers & H’f. 14@15% Med. Steers & H’f. 12%@14 Com. Steers & H’f. 10@12% Cows. Top 2200-29. 12% Good —2- 1a Medium <—.-.-.----- 09 Common ------------- 07% Veal. Gpod 20 16 Top 2 14 Medium © .—.-._---+-_- 12 Lamb. Gook 22 aA Medium —--=---------- 28 Poor 2 2 Mutton. ea eet 18 Modivm 26272 15 Pode 2 12 Pork. Heavy hogs =----= 11 Meanim hoes 12% Light hoes ——--_--_-- 13% Voie 20200 20 Butte 17 Showers 220. 15 Spareribs ------------ 13% Reck bones So Ob ‘ PIPES PROVISIONS Barreled Pork Clear Back —. 29 00@30 00 Short Cut Clear’? 00@30 00 Dry Salt Meats S P Bellies __ 18 00@20 00 Lard Pure in tierces ------ 17% 60 lb. tubs -.--advance 50 lb. tubs __--advance % 20 lb. pails _---advance 10 lb. pails __--advance % 5 Ib. pails _---advance 1 3 lb. pails ___-advance 1 Compound tierces --- 14% Compound, tubs ------- 15 Sausages Bologna —------------- 12% fiver 2 Frankfort ——----------_16 Pork -------------- 18@20 Weg) 17 Tongue —---------—---- 11 Headcheese -~--------- 14 Smoked Meats Hams, 14-16, Ib. —----- 24 Hams, 16-18, Ib. 25 Har dried beef sets 34 California Hams -----@15 Picnic Boiled Hames c _. 30 @32 Boiled Hams __.- 34 @36 Minced Hams ---- 14 @li Bacon 2 18 30 Beef Boneless, rump 18 00@3223 00 Rump, new — 18 00@322 00 Mince Meat. Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass ------ 8 00 Pig’s Feet Beef, middles, set-. 25@30 Sheep, a skein 1 75@2 00 RICE Fancy Blue Rose 1M4@T% Fancy Head 8@9 Broken ROLLED OATS Steel Cut, 100 lb. sks. 3 50 Silver Flake, 12 Fam. 2 Quaker, 18 Regular -- 1 Quaker, 12s Family N 2 75 1 2 3 Mothers, 12s, Ill’num Silver Flake, 18 Reg. Sacks, 90 lb. Jute ---- Sacks, 90 lb. Cotton -- RUSKS. Holland Rusk Co. Brand 36 roll packages 18 roll packages 36 carton packages -- 5 10 18 carton packages -- 50 SALERATUS Arm and Hammer -- 8 75 SAL SODA Granulated, bbs. Granulated, 100 lbs. cs Granulated, 36 2% Ib. ‘ ne @& won o > packages -—-------- 25 COD FISH Middles —~------------ 16 Tablets, 1 lb. Pure -- 19% Tablets, % lb. Pure, Gon. 2 1 40 Wood boxes, Pure ---- ?% Whole Cod ----------- 11 Holland Herring Mixed, Kegs -------- 10 Queen. half bb's. --- 9 00 Queen, bbls. ------- 17 50 Milkers, kegs -------- 1 10 Y. : eee 2... 05 Y. M. half bbls. --- 10 00 Vv. M. Bois. _____-- 19 00 Herring K K KK, Norway -- 20 00 8 Ib. pails ~----------- 1 40 Cut Lunch —-_--_--—_-- 95 Boned, 10 Ib. boxes -- 21 Lake Herring % bbi., 100 Ibs. ---- 6 5u Mackerel Tubs, 100 lb. fney fat 24 50 Tubs, 60 count —----- 7 50 White Fish Med. Fancy, 199 Ib 13 i% SHOE BLACKENING 2 in 1, Paste, doz. -- 1 35 BH. Z. Combination, dz. i 36 Pri-Foot, doz. ------ 00 Bixbys, Doz. -------- 1 35 Shinola, doz. -------- 90 STOVE POLISH. Blackine, per doz. -- 1 35 1 Black Silk Liquid, dz. 1 Black Silk Paste, doz. 1 25 Hnamaline Paste, doz. | Bramaline Liquid, dz. : H Z Liquid, per doz 49 Radium, per doz. _.-. 1 %5 g Sun, per doz. 1 25 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ---- 3 09 SALT. Colonial, 24, 2 Ib. ---- 95 Log Cab., Iodized, 24-2 2 Log Cabin 24-2 Ib. vase 1 90 Med. No. 1, Bbls. --_- 2 Med. No. 1, 100 Ib Farmer Spec.., 70 tbh. 95 Packers Meat, ‘56 Ib G2 Crushed Rock for ice cream, 100 Ilb.. each ~~ Butter Salt, 280 Ib. bbl 4 50 Blocks, 60 Ib. -------- 42 Haker Salt, 280 Ib. bbl. ; ” 1 7 60, 5 Ib. Table 20, 10 Ib. Table 28 lb. bags, Table -- 40 Colonial lodine Salt -- 2 Per case, 24, 2 Ibs. —. Five case lots ~------- 2 30 lodized, 24, 2 lbs. ---- 2 40 Worcester The f Tog tSTEE : ee ‘Saul aaa ponte pe S ae Bblis. 30-10 sks. ---.... 5 40 Bbis. 60-5 sks. —------ 5 55 Bbls. 120-2% sks. -- 6 05 100-3 Ib ska, —....-_ 6 05 Bbls. 280 Ib. bulk: A-Butter _.._...-__ 4 20 AA-Butter 2... 4 20 Plain 50-lb. biks. --- 52 No. 1 Medium bbl. -- 2 75 Tecumseh 70-lb. farm - | ke Cases, Ivory. 24-2 cart 2 35 Bags 25 ib. No. 1 med. 26 Bags 25 lb. Cloth dairy 40 Bags 50 Ib. Cloth dairy 76 Rock ‘‘C’’ 19f-Ib sacks 70 SOAP Am. Family, 100 box 6 30 txport 120 box -_ - 4 90 Big Four Wh. Na. 100s 3 90 Flake White, 100 box 4 25 Fels Naptha, 700 box 6 00 Grdma White Na. 100s 4 10 Kub Nw More White Naptha, 100 box —-- Swift Classic, 100 box 20 Mule Borax, 100 bx 4 4 7 55 Wool, 100 box ------- 6 50 Fairy, 190 box ------- 5 50 Jap Rose, 100 box ---- 7 85 Palm Olive, 144 box 11 00 Tava, 100 box -------- 4 90 Octagon —__-_________ 6 75 fumimo, 100 bux ---- # $a Sweetheart, 100 box - 6 70 Grandpa ‘Tar, 50 sm. 2 00 Grandpa Tar, 50 lge. 3 45 Quaker Hardwater Cocoa, 72s, box -- 27 Fairbank Tar, 100 bx 4 00 Trilby Soap. 100, 10c, 10 cakes free ------ 8 00 Williams Barber Bar. 9s 50 Williams Mug, per doz. 48 Proctor & Gamble. 5 box lots, assorted Ivory, 100, 6 oz. --- 6 50 Ivory, 100, 10 oz. ---- 10 86 Ivory, 50, 10 oz. ~----- 5 50 Ivory Soap Fiks., 100s 8 00 Ivory Soap Fiks., 50s 4 10 CLEANSERS. 80 can cases, $4.80 per cane WASHING POWDERS. Bon Ami Pd, 3 dz. bx 37 Bon Ami Cake, 3 dz. 3 25 Climaline, 4 doz. -... 4 20 Grandma, 100, 5c ---- 4 00 Grandma, 24 Large - 4 00 Gold Dust, 100s ------ 4 00 ‘ola Dneat. 12 Large 3 20 Golden Rod, 24 ------ 4 25 Luster Box. 54 _---— 25 40 Miracle C., 12 oz., 1 dz Old Dutch Clean. 4 dz Ono cw Queen Ann, 60 oz. - 40 Rinso, 100 os. ......... 75 Rub No More, 100 ,10 oz. 2&5 Rub No More, 18 Lg. 4 00 Spotless Cleanser, 48, DO ie ee , 3 Sani Flush, 1 doz. -- 2 25 Sapolio, 3 uoz ------ 3 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large -- 4 80 Speedee, 3 doz. ----.-- 7 20 Sunbrite, 72 doz. -... 4 00 Wyandotte, 48 ------- 4 75 SPICES. Whole Spices. Allspice, Jamaica -~--- @15 Cloves, Zanzibar _.-. @40 Cassia, Canton ------ @25 Cassia, 6c pkg., doz. eis Ginger, African ------ 16 Ginger, Cochin ..--_~. (Wen Mace. Penang ae @1 00 Mixed, No. 1 --..... @ Mixed, 5c pkgs., doz. @45 Nutmegs, 70-80 ------ 70 Nutmegs, 105-110 --..@65 Pepper, Black oa. G09 Pure Ground in Bulk Allspice, Jamaica @20 Cloves, Zanzibar @54 oneta. Canton ...... @25 Ginger, Corkin 4a Wustara ............ @aa Mace, Penang -.-_._. @1 15 Nutmegs -. Co) Gite Pepper, Black @a Pepper, White -- w3s Pepper. Cayenne --.. 32 Paprika, Spanish _ @42 Seasoning Chili Powder, 15c ---- 1 35 Celery Salt, 3 oz. ---- 95 Sage. 2 of. -.......-- 90 Onion Salt... 1 35 Garne 2 1 36 Ponelty, 3% oz. ---- 3 25 Kitchen Bouquet -- 4 50 Laurel Leaves --~---- 20 Marjoram, 1 oz. ~----- 90 Savory. 1 on. —..._.. 90 Thyme. | oz. .._._____ 90 Tumeric, 2% oz. ---- 90 STARCH Corn Kingsford, 40 lbs. ---. 11% Powdered, bags _, 4 OO Argo, 48, 1 Ib. pkgs. 4 05 Cream, 48-3 .._..-._.- 80 Quaker, 40-1 -------- q Gloss Argo, 48, 1 lb. pkgs. -- 4 05 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 lb. pkgs. --. 3 35 Silver Gloss, 48 ls -- 11% Elastic, 64 pkgs. ---- 5 00 Tiger, 48-5 —.___....... 3 50 Tiger, 50 Ibs. ._______ 05% CORN SYRUP. GOLDEN-CRYSTALWHITE- MAPLE Penick Golden Syrup 6, 10 lb. cans -------- 3 20 12, 5 lb. cans -------- 3 40 24, 2% Ib. cans cous @ oO 24, 13% Ib. cans -.--- ¢ 338 Crystal White Syrup 6. 0 1 cane — eG 12, 6 . cans —_._-_-- 3 90 24, 214 lb. cans ------ 4 05 24, 1% Ib. cans ------ 273 Penick Maple-Like Syrup G6, 20 Ib: cans —....-_- 4 45 12, 5 ih. cane ......-.« 4 65 a4 214 Wh. cans ....._. § 80 94.1% I, cane .____. 4 23 Unkle Ned. 6, 10 lb. cans ---..---- 3 55 2 6 ib cans _........ 3 16 94, 9% Ib. cans ___._ 3 85 24, 1% lb. cans ------ 25 6 10 ib. cans _....... € 20 Corn Blue Karo, No. 1% 2 58 Blue Karo, No. 5, 1 dz. 3 70 Blue Karo, No. 10 -- 3 50 Red Karo, No. 1% -- 2 93 Red Karo, No. 5, 1 dz. 4 20 Red Karo, No. 10 -- 4 00 Imt. Maple Flavor. Orange, No. 1%, 2 dz. a3 Orange, No. 5, 1 doz. 4 90 Orange, No. 10 ------ 4 70 Maple. Green Label Karo, Green Label Karo -. 5 19 Maple and Cane Kanuck, per gal. ---- 1 50 Mayflower, per gal. -- 1 56 Maple Michigan, per gal. -- 2 Welchs, per gal. ----- 2 TABLE SAUCES. Lea & Perrin, large-- : 00 1 2 Lea & Perrin, small__ 3 35 Pepper ------------- __ 1 60 Royal Mint ----- - 2 40 Tobasco, 2 0%. ------- 4 25 Sho You, 9 oz., doz. 3 70 A-1, large ---------- ok A-1, small —---.------- 3 15 Capers, 2 02. ---~---- 2 30 TEA. Japan. Medi see 25@30 CHOiCe one 35@44 Waves . 52@59 No. 1 Nidbs ...-—....-- 53 1 Ib. pke. Sifting —... 9 Gunpowder Chalied ee ancy 38@40 Ceylon Pekoe, medium -.—..._ 62 English Breakfast Congou, Medium -.---- Congou, Choice ---- 35@36 Congou, Fancy -~--. 42@43 Oolong Medium ....—---... 36 CHolce oe 45 Raney 20a 50 TWINE Cotton, 3 ply cone —--. 47 Cotton, 3 ply balls ---- 48 Wool, 6 ply ..—........ 17 VINEGAR Cider, 40 Grain ------ 22 White Wine, 80 grain 22 White Wine; 40 grain 17 WICKING No. 0, per gross ------ 76 No. 1, per gross ---- 1 10 No. 2, per gross -.-- l 60 No. 3, per gross ---. 2 09 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per doz. ------ 80 WOODENWARE Baskets Bushels, narrow band, wire handles Bushels, narrow band, wood handles -.---- 1 80 Market, drop handle 85 Market, single handle 90 Market, extra ---..-. 1 50 Splint, large --------- 8 50 Splint, medium ------ 7 60 Splint, small ....__.... 6 60 Churns. Barrel, 5 gal., each.. 2 40 parrel, W gal., cach. 4 08 3 to 6 gai., per gal. -- 16 Egg Cases. No. 1, Star Carrier_. 5 06 No. 2, Star Carrier_. 10 06 No. 1, Star Egg Trays 6 25 No. 2, Star Egg Trays 12 50 Mop Sticks Trojan spring -------- 2 06 Eclipse patent spring 2 06 No. 2, pat brush hold 2 00 ideal, No. ft —---a+-4~ 1 25 12 oz. Cot. Mop Heads 2 065 16 oz. Ct. Mop Heads 3 00 Pails 10 qt. Galvanized __-. 2 35 12 qt. Galvanized __-- 2 60 14 qt. Galvanized ---- 2 90 12 qt. Flaring Gal. Ir. 5 uu 10 qt. Tin Dairy ---- 4 50 16 oz. Ct. Mop Heads 3 20 Traps Mouse, wood, 4 holes -. 60 Mouse, wood, 6 holes —- 70 Mouse, tin, 5 holes ---. 65 Rat, waed _.......-- 1 00 Rat, spring -_.__.._.... 1 0¢ Mouse, spring ------- 30 Tubs Large Galvanized --- 8 50 Medium Galvanized -. 7 50 Small Galvanized _--- 6 50 Washboards Zanner, Globe ------ 5 75 Brass, single -------- 6 90 Glass, single ~.------- 6 00 Double Peerless ..---.- 8 5u Single Peerless ------ 7 he Northern Queen ----- 5 60 Universal ——..._.__..... 7 25 Window Cleaners Be 1 65 44 Th. cern ercennnae 1 85 TO Soh ees 2 30 Wood Bowis 13 in. Butter -------- 5 00 15 in. Butter ~------- 9 00 17 in. Butter -------- 18 00 19 in. Butter ~..---- 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Fibre --------— 08 Butchers Manila ----- 06 Wratt .... one 08 Kraft Stripe --------- 09% YEAST CAKE Magic, 3 doz. ---.---- 2 70 Sunlight, 3 doz. ------ 2 70 Sunlight, 1% doz. ---- 1 35 Yeast Foam, 3 doz. -. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. 30 j 30 MICHIGAN TRADESMAN January 14, 1925 Proceedings of Grand Rapids Bank- ruptcy Court. Grand Rapids, Jan. 5—On this day was held the adjourned first meeting of cred- itors in the matter of Joseph Polinski, Bankrupt No. 2594. The bankrupt was present in person and by attorney. Geo. S. Norcross was present for the trustee. The bankrupt was sworn and examined by Mr. Norcross before a reporter. The meeting was then adjourned without date. : Jan. 7. On this day were received the schedules, order of reference and adjudi- eation in bankruptcy in the matter of Andrew J. Courser, Bankrupt No. 2619. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of the city of Grand Rapids and is a laborer by occu- pation. The schedules list assets of $225. of which $200 is claimed as exempt to the bankrupt. The liabilities are placed at $692.68. The court has written for funds for the first meeting and upon re- ceipt of the same the first meeting will be called, and note of the same made here. —_ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: The Bob Wilcox Motor Co., Ltd., Owosso, Muskegon Brick & Tile Co., Muskegon. Bangor Manufacturing Co., Bangor. Overton Co., Bangor. E. C. Bell Co., Inc., Detroit. Bad Axe Cash Store, Bad Axe. McConnon & Co., Winona, Minn. and Saginaw. Michigan Construction Co., Lansing. West Virginia-Detroit Coal Co., Detroit. Federal Home Builders, Inc., Detroit. Port Huron Sausage & Provision Co., Port Huron. Mulberry Hill Land Co., Detroit. Clippert, Spaulding & Co., Lansing. Swift Construction Co., Detroit. Cook Spring Co., New York. Special Furniture Co., Grand Rapids. ——_.-->———— To get to the front cultivate the right background. ICHIGAN or mechanical notes. production. | 34 Pearl Street MRC-4 most beautiful Set. it the best of the cabinet makers art, but electrically it has no equal. One stage of radio frequency, a detector and You have perfect re- The Set is equipped with a self contained SUCCESS depends on— How well made your set 1s Not how many tubes you use MRC-4 $150.00 is America’s Not only is justable. Other Michigan Models from the MRC-2 two tubes priced from $32.50 and up. two stages of audio frequency gives you Distance, Selectivity, Volume With a tone charm that eliminates all harsh tion. We will be glad to send you illustrated folder of all models. REX RADIO SALES CORPORATION Grand Rapids, Mich. Exclusive Michigan Distributors Dealers write for exclusive territorial proposition. MICHIGAN RADIO CORPORATION Grand Rapids, Michigan Loud Speaker unit and horn, the unit is ad- Ample room is also provided for A & B Batteries, and etc. There is a Michigan for every requirement. Go to your dealer and ask for demonstra- Write us. sh sh January 14, 1925 MICHIGAN TRADESMAN 31 Three Alternatives Open To Young “st on his feet,” so to speak, in the his own business soon learns. that Hides, Pelts and Furs. Business Man. shortest possible period of time. By every time he does these things he Green, No. } ae 10 I am in receipt of the following en- Guiries from a young man who has re- ceived an excellent education in both school and college and now stands hesitant on the threshold of a business career: I am a young man ready to start out on a career involving the employ- ment of many men and the use of large capital. I have three alternatives open to me, as follows: 1 1. Engaging in a new business on my own account and working up from the beginning. 2. Going if partnership with my father, who has been engaged in the same line of business tor over thirty- five year::. 3. Joining hands with an establish- ed business which was started by the present Owner more than forty years ago and which now needs an influx of young blood to keep it up to the high standard the owner has maintained for ii all these years. My father has taken the Tradesman ever since he started in business and has a very high cpinton ol the busi- ness judgment of the editor. He sug- of: the three alternatives above describ- gests [ write you as to your opinion ed. You need not mince matters in giving us the benefit of your observa- tion and experience, because I have an open mind and father is too broad a man to object to any plan of action which happens to run counter to his ideas. 1. In this day of fierce competition znd high costs I would not advise any young man to embark in business on his own account, because no manufac- turing business can be thoroughly es- tablished short of ten years. This means that by the time the business has reached a point where it pays fair and draw a respectable enables the owner to salary, the best years of a young man’s life are behind him. There may have when a new business could have been dividends been a time placed on a paying basis in five year., bat that time no longer exists. 2. Engaging in business with tie father is positively the worst thing that could happen to any young Midis. The father is naturally overindulgent and overlooks lapses which would not be tolerated in an associate not bound hy the ties of consanguinity. The son naturally presumes upon connection and too often assumes an air of ownership and superiority which ic ridiculous, considering that he is liandling money he never made and his family administering a business he had no part in building up. The worst thing that could happen to any young man is an alliance with his father’s business until he has first other connections that he is capable of demonstrated by stepping into the father’s business and doing his part on a thoroughly busi- There are young men in Grand Rapids who succeeded to the Lusiness of their fathers or grand- fathers who spend more money on a4 single evening entertainment than it cost the grandfather to live for a year. They reside in homes undred times as much the father’s home cost and sneer at the parsimonious habits which enabled the founder of the business to establish bimself securely and leave a fortune to his descendants. 3. The third alternative is by all rieans the best and only course open ness basis. which cost a grand- to “a young ‘man who is Anxious ‘to ailying himself with an old established business and giving it the benefit of his best thought and most energetic ef- fort, he will achieve ten times as much os he can accomplish in starting a business of his own; be worth more money and have more things to his credit and find himself occupying a stronger position, socially and finan- cially, at the end of five years than he would at the end of fifteen years in a business of his own. This may ap- pear to be a strong statement, but I make it on the basis of actual experi- ence and observation which caiinot be The starts a new business must necessarily controverted. young man who work long hours for small pay and niake many bitter sacrifices in order to get his business thoroughly estab- lished: but the young man who casts his fortune old-established shares in the with an business automatically lite-time sacrifices of others, which en- ables him to make his own thought and effort effective in advancing the busi- ness in a much greater ratio than he can attain by starting at the bottom. attractiveness in and that he can lay off and go fishing or There is a certain “heing one’s own boss” feeling vunting whenever the fancy strikes, but the young man who is conducting docs them at the expense of the busi- ness, because it has not yet gained sufficient momentum to go forward in his obsence. This is_ not the case where the young man joins hands with a business already established which is in the enjoyment of a lucrative and constantly expanding volume. —_—__—_—_ <> a Decided Too Quickly. An employer noted for his energy lack of any form, visited his stock room and and tolerance for loafing in found a boy leaning idly against a packing case, whistling cheerily and with nothing at all on his mind. The Loss stopped and stared. “How week?” he demanded with istic abruptness. much are you getting 4 character- “Twelve dollars.” “Here’s your twelve. Now get out. You are through.” As the boy philosophically pocketed and turned to the chief clerk and demand- ed: “Since the money de parted, the boss when has that fellow been with us?” that I know of,” was the “He just package from “Never, response. brought over a Jinx and Jinx.’ ERAS a < > o———_ The Real Question. “My son,’ said the father, im- pressively, “suppose | should be taken away suddenly, what would become of you?” “Why,” said the son, irreverently, “ld stay here; the question is, What \rould become of you?” Business Wants Department Advertisements inserted under this heac for five cents a word the first Insertior and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. BARGAINS- Women’s pretty pad sole, ribbon trim, felt slippers eight colors, all sizes 50c pair. Men's two buckle rubber arctics $1.35, men’s knit felt shoes $1.75, men's sheep lined coats $8.75, men's felt slippers 5c. Lansing Shoe & Leather Co., Lansing, Michigan. 791 ——— Sr erties For Sale-—Stock of dry goods and men’s furnishings in one of best locations in Grand Rapids. Must be sold immediate- ly. Will invoice at about $4,500. Address No. 792, c/o Michigan Tradesman. 792 For Sale—Good clean stock of groceries and notions in good Southern Michigan town. Fine location, good building, no dead stock. A money maker. Address No. 793, c/o Michigan Tradesman. 793 General stores sold or bought for cash. Complete sale guaranteed. Commercial Advertising Co., 404 Sheldon Ave., Grand Rapids. 794 Will Trade—Dry goods stock and ladies and children’s for men's shoes, furnish- ings or pant stock. What have you? Call Cole’s Store, 937 Division Ave., S. E., Grand Rapids, Mich. 795 For Sale—Dry goods and furnishings stock, including fixtures. Have good lease, splendid location. Gross receipts will run between $35,000 and $40,000 an- nually. Will sell to right party with part cash, balance could be handled with good paper. Ben Zarotf, 849 Front St., N. W., Grand Rapids, Mich. 796 To Trade—A good farm on trunk line, eighty rods from good town and school, for stock general merchandise or grocer- ies in small town. Address No. 785, ¢/o Michigan Tradesman, 785 FOR RENT—Store 20x60, with forty- foot warehouse, So. Park, Port Huron’s factory district. Splendid location for gent’s furnishings, boots and shoes. Ad- dress Thomas Waddell, 3016 So. Boule- vard, Port Huron, Mich. 7187 For Sale—Or Trade for Stock of Mer- chandise —120-acre farm, ninety - five acres improved. Thirty acres old seed- ing, twenty acres new. Large house, hip roof barn with basement, Rockwell wind- mill. Located 2% miles from Newaygo. Address A. C. Hayes, Bad Axe, Mich. 790 For Sale—A profitable retail grocery. Owner must sell and will sacrifice for immediate sale. Address No. 783, ¢/o Michigan Tradesman. 783 Pay spot cash for clothing and furnish- ine goods stocks. L. Silberman, 1250 Burlingame Ave.. Detroit, Mich. 566 CASH For Your Merchandise! Will buy vour entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich 32 MICHIGAN TRADESMAN ENGAGED IN TRADE 53 YEARS. Death of William Black, the Cedar Springs Merchant. William Black, the oldest merchant in Cedar Springs in point of service, died at his home Jan. 11, aged 81 years. Death was the result of heart trouble and old age. The funeral is being held at Cedar Springs to-day. Biographical. William Black was born in Glas- gow, Scotland, July 5, 1843. His father was a native Scotchman. His mother was an English Woman. There were ten children in his father’s fam- ily, only one of whom is still living, a sister who resides in California. When he was 20 months old the fam- ily came to Canada, locating at Mitch- ell, Ontario, where they settled on a farm. Mr. Black attended the com- mon schools and worked on the farm until he was about 20 years of age, when he went to Illinois and worked on various farms in that State. He then went to Cedar Springs, where he worked for the G. R. & I. railroad. In the fall of 1871, he purchased a corner lot at Cedar Springs and erect- ed a small store building thereon, en- gaging in trade therein Nov. 17. The business prospered to such an extent that in 1878 the wooden building was moved about 100 feet further North on the same lot and a two-story brick building 28x100, was erected in its place. This building has since been occupied by Mr. Black, except two years, from 1912 to 1914, when the stock was acquired by Fred Morley, who conducted the business at the same location. Mr. Black subsequent- ly repurchased the stock and contin- ued the business in association with his daughter, Mrs. Ena Verburg, un- der the style of William Black & Co., up to the time of his death. Mr. Black was married July 31, 1872, to Miss Margaret Dobson, of Walker- ville, Ontario. They had two chil- dren. A son is in the profession of architecture at Lansing and the daugh- ter was in partnership with her father, as above stated. Mr. Black attended the Methodist church at Cedar Springs, but had no fraternal relations whatever. His hobby was farming and he devoted all his time to an 80-acre farm three-quarters of a mile Southwest of Cedar Springs. His daughter owns eighty adjoining and the two farms were operated in common. Mr. Black attributed his success to hard work, but those who knew him best insist that his success was due equally as much to his delightful per- sonality. He always greeted every caller with a smile and seldom per- mitted his temper to be ruffled by any untoward circumstance. Mr. Black was never much of a “mixer” as the expression is common- spare acres ly understood. He was always to be found at his place of business during business hours and was never happier than when trade was good and the store was full of customers. He al- ways met his obligations promptly and satisfactorily and did much to create the atmosphere of integrity and sta- bility which has long been a distin- guishings characteristic of Cedar Springs. —_+> >> Upward Trend in Prune Prices Seen. I. O. Rhoades, President of the California Prune and Apricot Associa- tion, has taken over the duties and re- sponsibilities of the management of the organization, succeeding in that particular A. M. Mortensen, who has resigned. The new manager makes a statement of the prune situation as follows: “Government figures show that Eu- rope took approximately 90,000,000 pounds of prunes during the first six months of 1924, and such a demand from Europe would now absorb the entire available supply in this country. Inasmuch as Europe already has ex- hausted her home grown supply of prunes the existence of such a demand during the next six months is quite within the range of possibilities. “In the face of these conditions, prices of prunes are still very reason- able compared with competing food products. For the first time in a num- ber of years there is a strong prob- ability of a consistently rising prune market during the remaining winter months. “With the probability of a firm mar- ket, strong enough to show a consist- ent rise in the value of stock during the next few months, the prune in- dustry is faced with the possibility of a complete clean-up of stocks, at prices profitable both the grower and to the trade, well in advance of the coming of the new crop. “All of the necessary factors for a quick and profitable clean-up of the existing prune stocks seem to be pres- ent in the situation to-day. This As- sociation as the largest holder of prunes in the world to-day, is firmly committed to a program of marketing which will accomplish this result.” —__+2>—__ W. H. Ransom, dealer in general merchandise at Walloon Lake, writes us as follows: “I am enclosing check for another year to our valuable Mich- igan Tradesman. I have a goodly supply of reading matter, but the Michigan Tradesman furnishes the most real value, next to the daily news. a = y \¢ January 14, 1925 a3 « wh Vith present general conditions, the ‘Michigan Tradesman is almost indis- pensable for any one doing business 3 s * with the public.’ +4 . —_—_» + >—__ M { 3ay Ci y—The Bay City Coca Cola ‘' Lottling Co. has been incorporated of B® with an authorized capital stock of $10,000 and 2,500 shares no par value, of which amount $1,000 and 2,500 shares has been subscribed and $3,500 paid in in property. —_»22ss——_ Curtis & Tice, dealers in merchandise R. F. D. Evart, their subscription to the Tradesman as follows: “We consider your paper a Its information is a general renew valuable asset. ereat help.” a Grand Rapids—Daniel T. Patton & Co., 59-63 Market avenue, has increas- ed its capital stock from $10,000 to $40,000 preferred and 3,000 shares no pat value. LEAVES NOTHING TO BE DESIRED The Quiet Appliance recently perfected by the Underwood Typewriter Co. reduces the noise of operation 60 per cent. without in any way impairing speed, accuracy or durability. Can be added to any Underwood standard typewriter. call on C. W. Richardson, Western Michigan representative, 39 Fountain St., Grand Rapids. For particulars write or HAVE YOU Automatic 4243 The Tisch-Hine _ BUSINESS Call for One of Our Salesmen Bell Phone Main 2336 OFFICE OUTFITTERS Milo Schuitema, President Pearl Street, Near the Bridge SEEN THE NEW MILO-LEDGER? IT GROWS WITH YOUR