OX Ae ZA WpDoee Me Fel EVO RAK Qowyz= < : EONS Si RA pS we" Se A CES TAS SS iv © Np ‘A SN AS SS © es OURS Ay WS) XG SS ) AG A) FAS ti? , PASI Go SNE Wa D) B@)e MA wy AY NGS Ne id 4 aN oy 7 ve f La | >) ZF Ae OMG PRS PROING UY eG VS NE PCN SEC ATI SV Le Gz G (71 ANP RAG Ah (SS ee PS a A we (D/C ae 2 Ne SRA ey CoS hos ou re Ae / asl Ne Se XQ Cian ey LZ : SS Gia) Gs CSPUBLISHED WEEKLY (Gare fee Fe TRADESMAN COMPANY, PUBLISHERS PES SIC SEES IDOL IORI PR TIO RPS LSS lorty-second Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 4, 1925 Number 2159 Os POF*E 8 WAS IT YOU? Some one started the whole day wrong— -Was it you? Some one robbed the day of its song — Was it you? Early this morning some one frowned; Some one sulked until others scowled, And soon harsh words were passed around — Was it you? Public Reference Library, Library St Some one started the day aright — Was it you? Some one made it happy and bright — Was it you? Early this morning, we are told, Some one smiled, and all through the day Se This smile encouraged young and old — Was it you? Thousands Using NET CONTENTS? 16 FLUID OUNCES va NJ LS) il (Gonsiiiely ic * 4 STANOLAX (Heav remedy for the relief tion. Its action is pur ical. STANOLAX ( pure, tasteless, odor mineral oil and has 2 heavy body. REG.U.S.PAT.OFF. - =| ? PUSS TVTTewT es wiscosity | 8g. Gmavity atc vu ’ (HEAVY) for Constipation ff WHiTe. "MINERAL, “oil —____ A good man is like a good cat. No have niatter which way he is thrown he al ways lands on his feet. BERNARD |BARNEY]| LANGLER 1839-1925 Barney Langler was an employe of this Company for over fifty years, and until he received his call to the Great Beyond. He was honest, industrious and conscientious. He devoted his life to the upbuilding and developing of this business. He was a MAN, judged from all angles. Because of these things, we place this memorial today to the life of this true soul. (GROCER COMPANY MICHIGAN TRADESMAN a ee MF ace = th UP La. WT r ee // wie sa ee = Movement of Merchants. Detroit—Frank Smith plans to open a meat market at 4326 Milford avenue. Detroit—The Ideal Furniture Store has opened for business at 5564 Has- tings street. Detroit—Agnes Byrne succeeds Earl P. Freeze in the confectionery at 6700 Fort street, West. Adrian—The Schwarze Electric Co. has increased its capital stock from $50,000 to $100,000. Assyria—Lawrence & Archer ceed L. L. Shepard in the grocery and hardware business. Detroit—Michael Schneider succeeds Roy Parons in the meat market at 2588 Fenkell avenue. Detroit—James Shaheen has opened a grocery and meat market at 612 Mil- waukee avenue, West. Grand Rapids—The United Drug Stores Co., 200 Union avenue, N. E., has changed its name to the Michigan Co-Operative Drug Stores. Copemish—H. Bekkering has his cream station to Swift & Co., will remove to Grand Rapids. Detroit—S. W. Allington, meat deal- er at 2068 Michigan avenue, has sold his business to Roy Tierney. Highland Park—Charles Dickers has taken over the grocery and meat market at 12344 Second boulevard. suc- sold and Detroit—The Peninsular Chandelier Co., 1450 Broadway, has increased its capital stock from $3,000 to $24,000. Detroit—Max Stoller has taken over the grocery and meat business or J. Solomon, 3406 Maybury Grand avenue. Detroit—Gilley’s Confectionery and Bakery, Bert Gilley owner, opened at 1839 Green avenue a few days ago. Detroit—The Oil Storage Corpora- tion, 8303 Foster avenue, has increased its capital stock from $40,000 to $70,- 000. Lapeer—C. F. Callins, recently of Cass City, has purchased Hotel Elaine and will continue it under the same name. Detroit—John Van den Brandt has sold his confectionery and _ grocery stock at 8417 Gratiot avenue-to Frank Kadich. Detroit—The Penrose Drapery Shop, Mary H. Parker, proprietor, opened for business at 1529 Woodward avenue recently. Lowell—R. H. Speese, proprietor of the Liberty Store, has closed his store and is reported to have filed a trust mortgage. Detroit—Miles B. Neely, confection- er at 4715 John R. street, has retired from business. Fred H. Garrett suc- ceeds him. Detroit—Joseph Fox has taken over the share of his partner, Herman Fox, in the Fox confectionery at 1824 Gra- tiot avenue. Detroit—Harold H. Simons and Sam A. Ganton succeed Ella Thomp- son in the confectionery at 15215 Liv- ernois avenue. Detroit—Albert Schlesinger, meat dealer at 7744 West Jefferson avenue, has moved his place of business to 832 Cary avenue. New Lothrop—Mr. Woodward, re- cently of Flint, will open a jewelry and silverware store in the Telephone building, Feb. 14. Plymouth—Claude A. Hearn, baker, declared himself bankrupt. He has given his assets as $4,716 and his liabilities as $1,794. Detroit—Harvey has Glass has bought the stock and fixtures of the confec- tionery store at 6059 Maxwell avenue from Eva B. Dolan. Detroit—The Haimovitz & Berko- witz Dried Fruit Co., 2475 Russell street, has changed its name to D. Haimovitz: & Co., Inc. Ishpeming—The City Drug Store has been re-opened, following the in- Wilmarth wall and fixtures, etc. Detroit—Emil M. Pouliot has retired from partnership with Frank X. Pou- the F. & E. Pouliot Haber- dashery, 9199 Gratiot avenue. Detroit—Mark W. the proprietor of Taylor's, Detroit’s latest cloak and suit house, which will soon open at 1546 Woodward avenue. Detroit—The Bullen Co., 1400-14 Fort street, West, jobber of auto trim- mings, materials, etc., has increased its capital stock from $25,000 to $150,- 000. Detroit—The grocery at 301 Custer has changed hands for the second time in a few weeks. Richard H. Carney is the latest owner, succeeding Anna Mossey. stallation of show cases, new liot in Taylor is Detroit—An involuntary petition in bankruptcy has been filed against Alex W. Elfers, dry goods dealer at 408 Gratiot avenue. Three creditors claim $1,210.71. Detroit—An involuntary petition in bankruptcy has been filed against Dan- dry goods, 7852 West Jef- Mr. Klein’s creditors iel Klein, ferson avenue. claim $645.72. Detroit—Alex. W. Elfers, shoe deal- er at 408 Gratiot avenue, and the Park Toggery, 15102 Kercheval avenue, are reported offering to compromise with creditors at 25 per cent. Detroit—Three creditors of Joseph Behrman, furniture dealer at 1570 Gra- tiot avenue, have filed an involuntary petition in bankruptcy against him, al- leging bills totaling $650. Detroit—Shortly after 8 o’clock last Friday evening, a lone bandit held up ‘the Donovan > Clyde Longworth in the grocery store at 4612 Twelfth street and made his escape with $160 from the till. Ann Arbor—A. Donovan, who con- ducts a chain of five auto accessories stores in Michigan, under the style of Accessory Store, has opened a store here under the same style. Kalamazoo—George R. Rickman has leased the modern new store building just completed at 142 South Burdick street and will occupy it with his stock of jewelry, silverware, etc., about Feb. 14. Kalamazoo—Marcus Calder, dealer in general merchandise at 1214 Lin- coln avenue, has doubled the size of his store building, remodeled the in- terior and will add to his lines of mer- chandise. Reading—H. B. Smith, has conducted a grocery store here for the past twenty years, has sold his stock and leased the store building to F. Decker, of Hillsdale, who took im- mediate possession. Sault Ste. Marie—Welsh & Hemm, proprietors of Hotel Northern, St. who Ignace, have purchased the Alto hotel here and will remodel and refurnish it at once in order to be ready for early spring business. Lowell—Claude Staal and Merritt Miller will engage in the meat busi- ness in the building owned by Mr. Staal at the corner of Main street and Lafayette avenue, Feb. 14, under the style of Staal & Miller. Pigeon—Fire destroyed the store building and stock of general mer- chandise of George V. Black, Feb. 1, entailing a loss of about $160,000. In- surance totaling $100,000 was carried on the building and stock. Highland Park—$625.75 is the total of the bills presented by three cred- itors of William Altman, dry goods and clothing dealer at 60 Manchester avenue, in an involuntary bankruptcy action filed a few days ago. Owosso—Gred Glander, who recent- ly sold his interest in the Standard Machine Co., will erect and operate a nickel plating plant on West Main street. The building will be 30x40 feet in dimensions, one story high. Kalamazoo—The Marks Auto Ac- cessory Co., conducting a chain of stores throughout Michigan, has leas- ed the store at 210 West Main street and will occupy it with a complete stock of auto accessories, etc., March 2. Kalamazoo—The Outlet Knitting Mills Co., subsidiary of the American Textile Co., Bay City, has leased a store in the McNair building, South Burdick street and will occupy it with a full line of knitted goods, about March 2. Detroit—Albert C. Klett, men’s fur- nishings, is the object of an involun- tary petition in bankruptcy recently filed in Federal District Court here. The claims against him total $613.80. His place of business is at 205 Mon- roe avenue. Detroit—R. E. Bower _ recently bought out Messrs. Weynes & Lyn- drup, operating as the W. & L. Phar- macy, 14119 Kercheval avenue, and moved the fpusiness across the street February 4, 1925 to 14148 Kercheval. He is running as Bower’s drug store. Detroit—The Detroit Supply & Western Mills Co., 1007 Washington Boulevard Building, has been incor- porated with an authorized capital stock of $50,000, of which amount $34,000 has been subscribed and $10,- 000 paid in in cash. Bear Lake—F. J. Ziclinekt o Co., who have conducted “Frank’s Store” for the past twenty-three years, are closing out the greater part of their stock of dry goods and will remove the remainder to Detroit, where the business will be continued. Detroit—Theodore Butteridge, pro- prietor of a drug store at 1500 Pallis- ter avenue, was held up and robbed of $170 a few days ago. Mr. Gibson, who ran the store before Mr. Butteridge took it over, was killed in a similar hold up several months ago. Deiroit—The J. Saraquse Co., Inc., 1778 West Jefferson avenue, has been incorporated to deal in fruits vege- tables, produce, etc., with an author- ized capital stock of $10,000, all of which has been subscribed and paid in, $5,000 in cash and $5,000 in prop- ercy, Lansing—The Michigan Cut Stone Co., with business offices in the Por- ter Apartments, has been incorporated with an authorized capital stock of $6,000 preferred and 300 shares at $1 per share, of which amount $4,200 and 300 shares has been subscribed and $4,500 paid in in cash. Grand Rapids—The Friedrich Sales Co., 206 Monroe avenue, N. W., has been incorporated to deal in musical instruments, music, musical goods, phonographs, etc., with an authorized capital stock of $25,000, of which amount $12,500 has been subscribed and $2,500 paid in in cash. Dexter—Roy Bruckner succeeds Ernst & McMichael in the ownership of the general stock recently purchas- ed of Fred Slayton, who is now in the garage business with his son-in-law, Ed. Parker, at Pinckney. Ernst is a realtor, which explains his brief own- ership. The store of the late Jean Wheeler is being continued by a nephew. Manufacturing Matters. Detroit—The Peterson Spring Co. has increased its capital stock from $50,000 to $75,000. Detroit—The Superior Forging Co. has changed its name to the Iron Street Forging Co. Kalamazoo—The Kalamazoo Paper Co. has increased its capital stock from $3,210,000 to $3,300,000. Bronson—The _ Visel-Darling Co., Inc., metal display fixtures, has chang- ed its name to the L. A. Darling Man- ufacturing Co., Inc. Detroit—The Zeldes Smelting & Refining Co., 648 East Columbia street, has increased its capital stock from $10,000 to $15,000. Lansing—The Wilson Art Metal Co., 1401 Case street, has been incor- porated to manufacture and sell at wholesale and retail, auto accessories, parts, etc., with an authorized capital stock of $1,000, $250 of which has been subscribed and paid in in cash, * » «4 4 ‘\ o @ * - . is a slump in some of the tea sections of Ceylon. So far, however, this is not important. Some grades of Cey- lon teas declined a little on account exists between California and North- western fruit as the former, while firm, have not been particularly active for for good grocery grades of molasses continues good, with unchanged prices for the week. Sugar syrup is quiet at eM 5% February 4, 1926 MICHIGAN TRADESMAN 5 Essential Features of the Grocery how packing costs will compare with There is in general, however, a very 126 ---------------------------- $6.50 Staples. last season. Peas and corn were in fair movement in mackerel. Fhe situa. 150 _-...-_--__.....---...-«-44- 6.50 Sugar—Eastern granulated has sus- fairly good jobbing demand all week. tion is steady to firm, as stocks are 176 ---------------------------- 6.50 tained another decline. Local jobbers There is a better call from local and comparatively light and assortments 206 __-------------------------- 6.00 hold cane granulated at 6.80c and beet interior distributors and there is no very spotty. The grades that are most 216 __-------------------------- 5.50 granulated at 6.70c. pressure to sell either pack. available are those least desirable. Cod 252 ____._.--------------------- 5.00 Tea—The only thing of interest at Dried Fruits—Prunes are the most fish is also scarce and high. O88 eae 4.75 present happening in .the tea market jnteresting «item. Quite a contrast Syrup and Molasses—The demand 344 ---------------------------- 4.00 Red Ball, 50c lower. Parsnips—$1.35 per bu. Poultry—Wilson & Company pay as = forward shipment. The large bulk of unchanged prices. Compound syrup follows this week: , of it, but fine teas advanced and the Oregon pack has been sold by steady, with moderate demand. Live Dressed medium grades have been steady. packers and probably no more than Cheese—Cheese has continued its Heavy fowls 20c 23c India teas have also figured to some 100 cars remain unsold in Oregon and yneventful course, being firm, but very Light fois | 12%c 14c eae extent in about the same way. Figures Washington, including all sizes. Ad- quiet. : Heavy springs -------- 20c 23¢ showing imports of teas into this vances are being demanded, while Provisions—The demand for pro- Cox oes 10c 14c country during the last six months of California prunes are being held for visions during the past week’ has been Turkeys --------------- 30¢ 36c J 1924 showed very sharp decreases no further rises. The close liquida- very fair, this including the entire list Peppers—Green, 70¢ per doz. over the similar period of 1923, except tion of Northwestern prunes and the of hog and beef products. Prices have Potatoes—Country buyers pay 55c Ceylons, which showed an increase of small differential between California continued exactly as they have been in Northern Michigan, 65c in Central 2,000,000 pounds. The general tea will naturally cause the latter to do for several weeks. : Michigan and 75 in the Greenville A situation is just as strong as it has better. Peaches are advancing more —_++.—___ district. been. sharply than other fruits. Packers are Review of the Produce Market. Radishes—75c per doz. bunches for Coffee—The market has weakened a_ running low, some being entirely sold Apples—Baldwins command $2.50 hot house. . little during the past week, owing to out, including the largest factor, while per bu.; Spys command $3@3.50. Spinach—$2.25 per bu. for Texas. the softening up in Brazil. Undoubt- others have withdrawn from the mar- Bagas—Canadian, $2 per 100 Ibs. Squash—Hubbard 3c per Ib. edly the situation in Brazil is weaker ket. Shortages on the Coast and Bananas—8%@9c per lb. Sweet Potatoes Delaware Sweets than it has been and it may be that throughout the trade, with the heavy Beans—Michigan jobbers are quot- $3.50 per haces i the threat on the part of the United consuming months to consider, in- jing as follows: Vesa ai 50 per 6 lb. basket for States to interfere is responsible. Fu- dicates a still higher market. A fea p 650 vied a ee ae Oks Ps ture Rio and Santos coffee is lower all cots are already held at top quotations Light Red Kidney ------------ 11.00 Veal 4 cul jobbers pay as follows: ed along the line. As to spot Rio and and there is little available at the Dark Red Kidney ------------ 11.50 fancy White Wh catad 15c Santos green and in a large way, no source. Raisins are improving in tone Brown Swede _.------ ------ 5.85 Gad ECAC patos i material decline has occurred, but the and the outlook on the spot is better sutter—-The market has had arather 60.70 ou. La ee eRe eee hy ee market is undoubtedly a little easier in| as stocks are now held in stronger uneventful week: practically the only i. this country. As to milds, the situa- tion is about unchanged, possibly a small fraction lower. The jobbing mar- ket for roasted coffee shows no change the undertone is strong. Canned Fruits—Brokers have their hands tied as they have an enquiry for stocks which they are unable to obtain. hands. Coast buying has been re- sumed on a larger scale. In fact an advance on the Coast in the near fu- ture would not be surprising. Nuts—Candy makers and other users of shelled nuts face every prospect of high initial costs for all shelled nuts during the balance of the season until change was a small advance early in the week. There has been a fair de- mand throughout the week for fine creamery, with undergrades quiet and unchanged. Local jobbers hold fresh creamery at 39c. June packed, aSe: prints, 40c. They pay 23c for packing stock. ——_.>>____—_ Speculative Buying Not Warranted Written for the Tradesman. The past two weeks has witnessed a range of 12 cents per bushel in the price of May wheat. Had an advance from $1.93 the 22nd of December to $2.05 and a fraction without a reaction; then the market dropped back to $1.94, ave They have wired and written the Coast new Crop is available. The general Cabbage—$2.25 per 100 Ibs. for home but it has advanced again and this oO without satisfactory results and there price trend all season has been upward, grown; $4.50 per crate for new from option is now quoted at $1.9914-%, ‘5 little available on the spot on the and since Jan. 1 there has been a de- Texas. about 5 cents under the high point. open market. All lines of No. 10s, cided trend in that direction. Foreign Carrots—$1.35 per bu. for home We mention this range of price to . - peaches and pears, are wanted and and domestic points of origin are al- grown; $2.25 per bu. for new from picture to you the erratic action the command extreme quotations. Medium most down to bare floors and have Texas. market has taken during the period grades in No. 2% cans are in the same little chance to secure unshelled nuts Celery — Commands $1@1.50 per mentioned, which indicates the price is qa“ b class. Other varieties more or less for cracking purposes, since growers bunch for either Michigan or Calif. high enough so that buying either favor the seller. Pineapple is steady have sold out. The comparatively light Cauliflower—$3.25 per doz. heads. wheat or flour for long deferred ship- but not active in a big way. Nearby stocks at the source are being held un- Cranberries—Late Howes are sell- ment appears inadvisable, although, of { wants are taken care of but later needs_ til crop prospects can be determined, ing at $8@8.50 per % bbl. course, there is a possibility that May ae are often held in abeyance. Apples which means that they will not be re- Cucumbers—Illinois hot house com- wheat will sell at $2.25 per bushel be- are firm and fairly active for the sea- leased for a month or more. There is mand $5 for fancy and $4.75 for choice. fore it is closed out. However, the Vv. 4 son. quite active buying interest throughout Eggs—The expected slump in fresh higher the price gets under present | Canned Fish—Imported _ sardines, the list, as shortages require attention has occurred. Local jobbers pay 44c conditions, the greater the risk in buy- meaning particularly Portuguese and force the buyer to pay full mar- for fresh and resell candled at 50c and ing for future delivery and in larger . : brands, and to some extent also the ket quotations. There is only one current receipts at 48c. quantities than actually needed for French brands are higher; many of the moderately priced nut in the market, Egg Plant—$3 per doz. trade requirements. Portuguese brands have advanced a_ Brazils; all others are not only firm Garlic—35c per string for Italian. The demand for flour continues good { dollar a case. The reason appears to but are constantly advancing. Spring Grapes—Emperor, packed in saw- and there is really no indication that be a controversy between the canners outlets for unshelled nuts are being dust, $8 per keg. the demand for wheat during the next and fishermen. As to Maine sardines, considered, which causes a wider de- Grape Fruit—$3.25@3.50, according four or five months will be materially » the situation is unchanged and dull. mand for spot offerings. All varieties to quality. lessened. Probably firm markets are At present it is impossible to get any except Brazil nuts are scarce in all Green Onions—Charlots, 75c per in store for us, but, as stated above, ¢ concessions from any packer affiliated quarters and quotations are easily doz. bunches. we do not believe the present situation with the combination. California sar- maintained. Honey—25c for comb, 25c for warrants speculative buying. dines are coming East and show a Beans and Peas—The demand for _ strained. Lloyd E. Smith. ; fair demand at unchanged prices. Sal- dried beans during the week has been Lemons—Quotations are now as fol- Grand Rapids—The Cabinet Mak- mon is steady, but dull, only immed- light, but almost everything is steady lows: ers’ Guild, Inc., with business offices . iate wants are being bought for. Fancy to firm in spite of that. Pea beans are 300 Sunkist -------------------- $7.50 at 318 Houseman building, has been ¢ shrimp is scarce and high. Other can- one of the few exceptions; they are 300 Red Ball ------------------ 7.00 incorporated to manufacture and deal ned fish unchanged. weak. One of the strongest things is 360 Red Ball ------------------ 7.00 in furniture and fixtures, with an au- Canned Vegetables—Tomatoes are California limas, which show an ad- Lettuce—In good demand on the thorized capital stock of $100,000 pre- + firm at no material advances in the vancing tendency. Dried peas are following basis: ferred and 1,000 shares at $1 per share, South. Futures will not be definitely settled until canners have concluded unchanged, with blackeye peas firm. Salt Fish—Lent is coming near, but California Iceberg, per crate ----$5.00 Hot house leaf, per bu. -------- 1.75 of which amount $20,000 and 100 shares has been subscribed and $2,000 “f their contracts with growers for their so far the market for salt fish has not Onions—Spanish, $2.50 for 72s and paid in in cash. acreages which will establish a definite been materially affected. Dealers are 50s; Michigan, $2.75 per 100 Ibs. ae ene ‘ packing cost. Buyers are not ready to buying right along, but not anticipat- Oranges—Fancy Sunkist Navels are Idle rumors are always busy at a book now when they do not know ing their wants to any great extent. now on the following basis: work, 6 Days of Meager Profits in Grocery Business Past. To look back on the many phases of the food industry one is surely led to a belief that one is not his brother’s Yet life has proven that to be must keeper. contented and = successful one have associates contented and success- flity ful: For the each branch of the food industry has been past years sq self-centered that no attention was paid by one to the other. If one were a manufacturer all he would be interested in would be to produce and sell profitably. If one was a jobber his interests were centered in distributing profit- ably. If one was a retailer his duties were to assemble the merchandise his com- munity needed and to satisfy these wants economically. For a great length of time this pro- cedure was acceptable to all concern- ed. But business moves on efficiently to perfection; so a score of years ago other distributing factors entered the field and have grown strong. The question has not been settled to date whether their growth was due entirely to better business methods or shall leave this question to others for an answer, to some other cause. I but there have been many rumors of favoritism shown to this new comer, and by so doing manufacturers have permitted their product to be kicked up and down the field of prices in an organized manner that has created dis- cord and distrust as to the proper price at which honest merchandise could be bought and sold. As ofttimes occurs the hand that feeds gets bitten; for when this new comer grew strong enough he demand- ed more than good business judgment All through this period of favoritism the retail grocer was for- could permit. gotten by the manufacturer and job- ber and was compelled to find ways to counteract these conditions. How well he has done it is well proven that he still is an economic necessity. The day of the turn-over profit only is fast waning. The retail grocers as well as others must have an adequate profit on all of their merchandise; each item must carry its proportion- ate “share of overhead and net profit. So I say to the leading manufacturer of food products, whose ambition and duty is to see that his products and plant serve the public of the future heed this voice, still and small, but growing, which says: “You are my partner in my busi- ness and I am yours. You must have a legitimate profit to succeed and I, too (the retail grocer), must have a profit so that I may distribute your products and succeed; for no one can continue business on a turn-over basis, or a 10 or 12 per cent. margin when the cost of doing this business is from 15 to 22 per cent.” The future retail grocer will know through education what firms and products permit him to stay in busi- ness and he will only handle such products, and not be seduced into a false state of security by any producer who expects the retail grocer to sell his products on a lower margin of MICHIGAN TRADESMAN profit than the cost of conducting his business. successful manufacturer, successful To be a you must have retailers, therefore you, Mr. Manufacturer, are your brother’s (Mr. Retailer's) keeper. The grocer of to-day and to-morrow wants to be a decent human being, to be of service to his community; a credit to his calling; to be tair to his associates and to close his career by being a human grocer. crown the efforts of those who see that the retail grocers ects a legitimate return on all the prod- Success. will ucts he distributes. Who will lead the way? John W. Francis. ——— Nearly 18,000,000 motor cars for fewer than 115,000,000 persons is the report of registrations for the year 1924. for every six This is approximately one car persons. The gain in commercial vehicles is greater than for passenger cars. What do the figures mean? They signify something more than an increment of individual pros- perity and family welfare. They show that what was a derided rarity when the century began and a luxury a decade ago is now to be rated both as a domestic necessity and as a public utility. Like the the trolley and the “flying machine” the automobile had to survive a bar- rage of sarcasm and of pseudo-science steam locomotive, which sought to demonstrate that it would never displace the horse. But the foes of the horseless carriage are to-day computing the cost of gasoline and rubber as if these were coal and potatoes. Even the accidents, as Chief Engineer Stevens said at Panama, are a sign that traffic is moving; and driv- ing a car has developed the personal efficiency of many who were assumed to be helplessly wanting in self-reliance or jin the mechanical aptitude. If the automobile had been a fact instead of centuries the a dream in bygone course of history would have been changed by the power of the ubiqui- tous machine. —eoe a United States and other where In the countries popular government has reached an advanced stage there is always considerable — criticism account of vote. Yet we around election time on slacker look scorn, upon certain backward peoples the so-called * 2re wont to with pity, if not who have recently received the boon of popular government and democratic In the matter of getting must institutions. out the however, we all bow our heads in shame to the Meso- potamians. They vote problem. In a country with a population slightly under 3,000,000 the 10,000,000 upon the registration lists. VOTE, have no_ slacker appeared Undoubt- edly the British overlords were jealous names of voters of the world record tacked up by this subject people, for the election has been postponed and a new registration Civic virtue apparently must own Mesopotamia. But it seems a pity thus to put a dam- per upon enthusiasm in the exercise of ordered. be its reward in countries considered a duty rather than a pleas- ure and a privilege. the franchise, in so many February 4, 1925 The man whose credit is best is not A cheery disposition is like air in a pecessarily the man with the most tire. There really doesn’t seem to be resources or capital. It is the man much of it, but it makes the going who always pays an obligation when ensier and happier for everybody. The it is due. rougher the road the more you need at. Try this— and increase your profits VERY DAY for the next few weeks, place a stack of “Uneeda Bakers” products on the counter within easy reach—changing the variety each day. While you are closing each sale, suggest including a package or two of the particular variety being featured. You will find this an easy way to increase your sales—especially if you keep your supply fresh at all times. Fresh biscuit mean satisfied customers and satisfied customers mean repeat orders and larger profits. Cees | wy | ES The delicious salty tang of Oysterettes makes them a prime favorite with everyone. Espe- cially good with oysters and soup. NATIONAL BISCUIT COMPANY “Uneeda Bakers” Just Solid Comfort When You Ride the Street Car No Parking Worries. No Traffic Laws to Obey. No Pedestrians to Endanger. No Skidding, Collision, Damages. No Troubles—Just Ride and Visit. Help Relieve Local Traffic Congestion GRAND RAPIDS RAILWAY COMPANY, L. J. DeLamarter, Vice President and General Manager. Re a’ a at F : ' 4 o } ea > ; sm ~ - , =e : a : y February 4, 1925 MICHIGAN TRADESMAN 7 > | Announcing ue : the organization of | | THE OLD NATIONAL COMPANY | : of Grand Rapids | | The Board of Directors of The Old National Bank of Grand Rapids takes pleasure in announcing the formation of the Old National Company. The Company is organized for the purpose of extending the investment business of The Old National Bank which has been carried on by the Bond Department during its four years | of successful operation. The $200,000 capital and the $50,000 surplus of the Old National Company have been paid in cash, aggregating $250,000. The entire capital stock of the Company is owned by the , = stockholders of The Old National Bank and in the same proportion. The directors are also « | : . . . — ‘ hee . . : identical, with the one exception of Lemuel S. Hillman, Vice President and Manager, who is e made a director of the Old National Company. — » > Through the increased facilities afforded by the Company, The Old National Bank will be able to render an increasingly greater .service to the investors of Western Michigan. ‘The Com- pany will be prepared to underwrite entire issues of bonds and to provide its patrons with a com- prehensive list of investment offerings. > b ns The long established policy of the bank in recommending only the most conservative and accredited issues of securities, will of course, be continued by the Company. Only such issues of bonds will be purchased and offered for sale as are safe enough for the investment of funds of the Bank. Such a standard assures investors bond offerings in which safety of principal is the major consideration. The Officers and Directors of the Old National Company are: CLAY H. HOLLISTER, President. LEMUEL S. HILLMAN, Vice President and Manager. GEORGE F. MACKENZIE, Vice President and ‘Treasurer. JAY C. GREBEL, Secretary. JAMES F. BARNETT, WILLIAM JUDSON, Capitalist. President Judson Grocer Co. f Cc. S. DEXTER, GEORGE F. MACKENZIE, # _ President The Old National Bank. JOHN P. HOMILLER, Manager Robert W. Irwin Co. JOHN C. HOLT, President Antrim Iron Co. FRANK JEWELL, President Clark Iron Co. \ Secretary-Treasurer Grand Rapids Chair Co. Vice President The Old National Bank. } JOHN DUFFY, WILLIAM R. SHELBY, | 1 President Grand Rapids Hardware Co. Retired. 1 LEMUEL S. HILLMAN, WILDER D. STEVENS, | : Vice President and Manager. President Foster-Stevens & Co. \ | CLAY H. HOLLISTER, CARROLL F. SWEET, Vice President The Old National Bank. HARRY M. TALIAFERRO, Vice President American Seating Co. LEWIS H. WITHEY, Chairman of Board, The Michigan Trust Co. WILLIAM M. WURZBURG, President Wurzburg Dry Goods Co. While permanent quarters on the mezzanine floor of the bank are being constructed the Old National Company will occupy the space formerly used by the bond department of the bank. In establishing this investment company The ognized policy of rendering the greatest possible serv Old National Bank is following its long rec- ice consistent with sound banking practice. Investors are cordially invited to use the services offered by both The Old National Bank and the Old National Company. DRY GOODS CONDITIONS. At the close of the first month of the year merchants begin to see their way clearer than they did at the start of it. Inventories, both wholesale and especially For that matter it does not appear that retail, have disclosed no large stocks of goods on hand. manufacturers are overburdened in this took warning from the general course of respect either, since they buying. The spring season has, con- sequently, been opened under rather favorable circumstances, especially as the evidences of a broader consumer demand become manifest. The noted, however, is a gradual one, there being no indication ‘of any sudden and pronounced burst People are, apparently, going about securing what they need in leisurely fashion, always with an eye toward getting the value of their money, and rarely purchasing much ahead of immediate requirements. End- have improvement of activity. of-the-season sales, although many of them have offered real bargains, ap- pear to have had less drawing power than usual, although there have been a few marked instances to the con- trary The new goods are having a greater attraction because most pur chasers are looking ahead to the new This is due in a comparative- ly few weeks because of the Easter season. coming earlier and also because, ac- cording to the usual probabilities with such a winter as this, an early spring is expected. In the primary markets activity has been stimulated by the buying of job- bers, whose presence in large num- has been a feature of the past fortnight. In a number of lines their purchases have been a little more lib- eral than they were last year at this time, which bespeaks a larger measure of confidence in the immediate future. But there has been nothing that sav- ors of speculation, as it is realized that such a course would be risky under present circumstances. Prices appear fairly stable for the first six months of the year, but what is to come after that is plain conjecture. And yet it 1S for the last half of the year that the wholesalers are contracting in many instances. So far as possible, how- ever, they are concentrating on the nearer-by business, following in this of retail buying. crop and other bers the course Later on, when the prospects are somewhat indicated, a more substantial basis on which to operate will result in further ordering to suit the then conditions. It is the manufacturers who have the most dif- ficult problem. When and to what ex- tent they shall accumulate raw ma- terial and at what rate of production they shall operate are difficult things to determine under existing circum- stances when orders are apt to call for quick deliveries on comparatively small quantities. They are casting about for economies and the elimination of waste, while a state of affairs exists which makes these desired ends almost impracticable. LAW AND ETHICS DISAGREE. Once a thing is made public, it be- comes the property of everybody. This is th e general rule. It has been modi- respect MICHIGAN TRADESMAN fied to some extent by various laws, especially those of patents and copy- rights, whereby exclusive rights are given to inventors and owners of lit- erary property, and those concerning trademarks, which are a_ perpetual property. Designs, however, whose im- portance and value have increased with the growing value of style, have only a very qualified protection. If only shown privately, they may not be ap- propriated by outsiders. If they are secretly or surreptitiously obtained, the owner has a remedy against the But outside of this the owner is without recourse. A case involving this point came up for de- cision during the past week before Tustice O’Malley in the Supreme Court in New York. One dress man- ufacturing concern sought an injunc- tion to prevent a rival from copying the models of the former. The facts were not disputed by the defendants. The latter urged, however, that the garments had been sold in large quan- tities hy the plaintiffs, who had there- hy voluntarily made them public, and that,.in consequence, they were open and accessible to any one who wished to copy, manufacture and sell them. Justice O'Malley upheld this conten- tion, stating that once a model or type of dress is made public, and if these models or dresses are obtained by fair offenders. means, any one can copy and sell them as his own creations. This is presum- ed to be the law. But the Court was not called on to make any pronounce- ment on the ethics of the case. Should that have been so, something blister- ing might have come out. THE UNSPEAKABLE TURK. The Turk remains the Turk. Hav- ing solemnly agreed that the Ecu- menical Patriarch of the Greek church should remain in Constantinople, the Turks of Angora have seized the first opportunity of violating that clause in the treaty between the two countries. Without warning, the Patriarch has been deported, bag and _ baggage, across the frontier. It is all remi- niscent of Abdul Hamid and the days of the Yildiz Kiosk. Under the re- public the Turk is the same kind of Turk he was under the empire or the sultanates. His main business in the world has always been war. He is not happy unless he is invading or repel- ling an invasion. The greatest jest of modern diplomacy was perpetrated on the day when the Turk was formally admitted to “the comity of nations.” FRED A. WASHBURN. Few men have passed to the Great Beyond who will be more genuinely regretted, and whose memory will be kept green longer than that of Fred A. Washburn, of Belding. A friend has passed Across the bay, So wide and vast, And put away The mortal form That held his breath. But through the storm That men call death, Erect and straight, Unstained by years, At Heaven’s gate A man appears. WOOL AND WOOLEN CLOTHS. It has been determined to close up the present series of wool auctions in London a day ahead of the time speci- fied this week. Prices have been weak and speculative holders, failing to get what they expected, have withdrawn quite a large quantity from sale. A similar story comes from Australia, where only super-merinos have been able to hold their own. No one ap- pears to be buying much ahead be- cause of the growing belief that prices cannot be upheld, despite all the prop- aganda about a wool scarcity. Trans- actions in this country are not very notable. The weakening of raw ma- terial prices is not apt to be reflected in the cost of woolen fabrics for the heavyweight season, which will be opened this week with the overcoating and suitings offerings of the American Woolen Company. Much of the wool which will go into these fabrics has already been bought or contracted for. Guesses continue to be made in the trade as to the price advances that will be made, it being conceded that rises are certain. The general under- standing is that they will be less marked in the case of worsteds than in woolens, especially the fancy wool- ens. Another feature is the query whether the opening prices will be lower than those to be made later on in order to obtain large enough initial orders to secure sustained production. The doubts will be removed this week when the formal openings take place. In women’s wear, the first of the open- ings, as usual, is scheduled by A. D. Juilliard & Co. This will take place to-morrow. The concern is able to take the lead because of the distinctive lines it offers. Other women’s wear fabrics will be shown at different dates through the month. CANNED FOODS CONDITIONS. A more active spot market in all lines of canned foods is likely from now on as the’ several handicaps to trading have been removed. Indeed, there are numerous reasons why the distributor should anticipate his wants in many staples before it is too late to take advantage of the present market and available holdings. It is admitted that as a whole line there is no excess in first or in second hands, but whether there is such a stringency as some fac- tors picture, remains to be seen. Con- sumption is large and the turnovers are making profits for distributors which gives them encouragement and makes them confident of the future. On all hands the trade is optimistic as to the balance of the season as to the sale of spot canned foods. Futures are some- what different. The wave of optimism noticeable at the fall election as to general business has not been follow- ed by any reaction, but in the canned food industry advance buying so far, in this territory at least, has not been as extensive as the forecast made last fall indicated. This refers chiefly to vegetables and to what has been ac- complished to date, which by no means indicates that there will be curtailed buying this season. Future trading here has been postponed more than ex- pected, but there is plenty of time to make up for the later start than last February 4, 1925 season. When future California fruits are once available there is no doubt that buyers will be vitally interested and that they will book freely to an- ticipate their normal requirements. The spot market was quiet all of last week since so many prominent trade factors were at the canners’ conven- tion in Cincinnati. ———e COTTON PRICE CHANGES. A study of the gyrations in cotton prices recently gives abundant evidence of how increasingly difficult it is to find pretexts for changes in value. Nothing especially is happening to change conditions. Exports are going on about as was figured and the same is true of domestic consumption. Nor has there been any doubt within the last month or so of the sufficiency of supplies to care for all possible re- quirements. With nothing substan- tial, therefore, to induce price changes, every trifling circumstance appears to be taken hold of to bring them about. The net result is trifling, the few points advance of one day being offset by a similar decline on another. The manufacturing and distributing trades have reached the point of stability that is not affected by the minor changes in cost of the raw material which ex- change blackboards show. The vol- ume of transactions in gray goods, while not very large, keeps up fairly well and prices continue to be well maintained even when they are not firmer. While individual orders are not, as a rule, of large proportions, they are numerous and make up a pretty fair total. Finished fabrics are showing up in a rather satisfactory way in distributing channels. As to these, however, no less than as to goods in gray, there is still a lot of room for improvement because mills are not running anywhere near Ca- pacity. Still there is yet time for bet- ter results and these are expected to show up soon in reorders. An incident of the week was the half-cent rise in percales. The knit goods business booked has been good in general, al- though in this also needs have not yet bees fully met. Hosiery orders have slackened up. Secretary. Hoover, with his usual perception, lays stress on the fact that one of the most important radio de- yeiopments is not of an apparatus but of an attitude. Broadcasting is de- -cloping a discriminating audience. Its clients are not minded to give their concentrated attention to the more flotsam and jetsam dumped on _ the sea of the atmosphere by those who think that any noise will do if it makes a sufficient vibration. The motion pic- tures had to go through the same win- nowing process. At first the public was victimized by rubbish. It rose up and protested. Every day, as Hoover savs, the radio is strung more closely to fulfill the popular requirement of Letter service. So many worthy at- tractio:s are now competing for the nossession of the ether at convenient hours that by a natural process of surviving the dross is eliminated. With the intimate invasion of the home by the microphone the American public is not minded to accept anything in- terior to the best. February 4, 1925 MICHIGAN TRADESMAN 9 Some Men I Have Known in the Past. One of the first things I did after I started the Tradesman in 1883 was to organize a local retail grocers associa- tion. I was elected secretary and served the organization the best I know how for eight years. I never asked or received a penny in salary anc. most of the time I furnished the organization a meeting place in the Tradesman office without charge. We had about 375 grocers in the city in those days and succeeded in enlisting 125 of them under the banner of fair play. We had every representative grocer in the city with us. The small suburban dealers who did not join with us lived up to the rules we promulgated and followed the plans we inaugurated and put into execution for the better- ment of the trade. There never was a time when the grocery merchants of the city worked in harmony as they did from 1884 to 1892. Those years were also golden years in the trade, because they enabled every grocer who followed the lead of the Association to make a profit and lay aside a comfortable sum for a rainy day. There were no de- rartment stores, chain stores or pro- fessional price cutters in those days. Both manufacturers and jobbers work- ed with us in harmony. My successor as secretary was Homer Klap, who never cut much of a figure as a grocer and finally petered out altogether and left the city. For a dozen years or more he kept matters pretty well stirred up. He never pursued the policy of working along the lines of least resistance. He complained be- cause the local millers sold flour at re- tail; because the wholesale grocers sold goods to their own employes; because the hotels and restaurants were per- mitted to buy goods of wholesalers in wholesale quantities. He got up ban- quets at enormous expense and then assessed the cost on the jobbing trade without leave or license. None of the jobbers dared to object to his methods, because they assumed he had the solid backing of the retail grocers and would suffer in prestige and patronage if they refused to be mulcted. At one time he had the grocers so antagonistic to the Standard Oil Company that Mr. Drake, the district manager, was con- siderably exercised over the situation. He came to me one day in the Penin- sular Club and asked: “What can I do to lessen the ac- tivities of Homer Klap in his attitude tuward our company?” “Put $50 in your pocket and hand -it to him the next time you meet him,” I replied. “Mr. Stowe,” he responded, “I am surprised at you for making such a suggestion. My company would. never condone an action of that kind and I would never forgive myself for doing a thing which could be construed as a bribe.” I had always entertained a high opinion of the ethical standards of the Standard Oil Company and its district representative and Mr. Drake’s atti- tude on that occasion served to en- hance the good opinion I have always had regarding themethods of that or- ganization and the character of the men who represent it. Sidney B, Drake was born in Clar- ior. Pa., Oct. 19, 1850. He received a high school education and for a time acted as station agent at Titusville, Pa. This was at the beginning of the oil excitement in the Keystone State and it so happened that Coal Oil Jchnny was baggage master under Mr. Drake at Titusville. He subse- quently engaged in the oil brokerage business in Oil City, becoming con- nected with the Standard Oil Com- pany January 1, 1887, when he be- came connected with the book-keeping department in the general offices in Cleveland. Two years later he went to Omaha, where he managed an ad- junct of the Standard Oil Co. for: 2 couple of years. He then returned to Cleveland, resuming his former con- nection with the book-keeping depart- ment. He subsequently removed to powers, was sincerely mourned by a great number of business and _ social friends. He was well known in busi- ness and social circles and wherever known he was both admired and re- spected. Of splendid physique, highly aitractive personality and apparently unbounded vigor and energy, he at once won all with whom he came in contact. His shrewd business sense, although always at his command, rever warped nor unduly influenced his mental breadth or lessened his sterling qualities, derived from a sturdy ancestry. He was a magnificent example of the highest American type ot the present day—full of life, of humor, of comradeship, and yet ever intent on the interest of the great business to which he had dedicated his career and in behalf of which he spent Sidney B. Drake. Crand Rapids and took the position cf assistant manager under the late John C. Bonnell. On the retirement of Mr. Bonnell in 1895 he became manager of the business, which _ posi- tion he occupied for twenty years to the satisfaction of everyone concerned. He died at his home in this city March 17, 1915. Mr. Drake was not a member of any fiaternal order, but he had been a member of the Episcopal church ever since he was a boy and a member of St. Marks Parish ever since he came to this city. In June, 1908, he was elected Treasurer of the Episcopal Diocese of Western Michigan, which position he held at the time of his death. The passing of Mr. Drake, when he seemed to be at the zenith of his himself with all too great devotion. To his immediate ceath was a shock whose force cannot be put into words, His activity, his optimism, his sound yet prompt judg- ment, his invariable good humor, and the dynamic force with which he put important matters will be sidly missed. He was “a twentieth- century man,” in every sense of the word. associates his through Put he was more than all this; he was honest, clean-minded, upright; he tuok no unfair advantage; his excep- tional abilities were always used in the right direction. Always he stood for the best, the most honorable—the rights of the other party. He knew, too, what those around him were doing, and he gave full credit for good work even by the humblest. Those who knew Mr. Drake were privileged to know a man whose heart seemed to expand with his business. Fven at times when his work made the greatest demand upon his time he always found a moment to drop the matter in hand and greet an acquaint- aice. He had that quiet way of look- ing squarely into your eyes, and his smile was as natural as it was sincere. The influence of his life will be felt curing the entire life time ‘of those who were privileged to come much in contact with him. Mr. Drake was not a millionaire. He was not the founder of a great busi- ress venture. He was not a leader in any fad or ism. He was just a plain, ordinary business representative of a He came to Grand Rapids about 1890 to serve that cor- poration and did his duty here for a quarter of a century, faithful to every tcust, and making friends for himself and the company which he represented He belonged to the great class of Americans who are satis- gieat corporation. on every hand. Sed to do their duty in such a way that when they go to sleep at night they know that they have nothing to regret—that great mass of normal men and women who by their efforts, small individually, but gigantic when taken as a whole, have made this country E. A. Stowe. ———_+ +> Men’s Sport Shoes Moving. One of the features of the business that is being done in the better grades of men’s footwear at the moment is the demand that is reported here for sport what it is. oxfords for delivery in April and May. Combinations of white buck and tan calf and of black calf with white buck, with foxings to Also favored are white buck oxfords with black or tan calf “saddles.” Also of- fered, but said to be doing best in the moderate-priced wing tips and heel niatch, are liked in these goods. more are tan calf oxfords with white buck ballstraps lines, and heel foxings of the same material. English soles are favored in the goods now be- For real sport wear crepe ing bought, but in the semi-sport types the smooth sole that will permit danc- ing are in demand. —_— soos Spring Buying Gains Momentum. The Spring ready-to-wear season is now entering its most active stages from a buying standpoint. This week and the two to follow are likely to mark the peak of the present buying movement, all retailers represented in the activity here. With the larger number of buyers the pur- chasing has tended to be distributec over more of the wholesale firms, with the result that the trade as a whole is ectting a “good line” on the way the season will probably develop. Buyers are said to be somewhat cautious as yet in committing themselves heavily on the ensemble. The wholesalers, so iar, are prone to regard this as only a passing development, asserting that there is practically no doubt that the ensemble will go over well with the consumer. with almost ——_——> 2 > People like to do business with the head of the concern. Why not see that the hard-to-please customers are sometimes passed on to you? 10 MEN OF MARK. B. C. Nott, Vice-President W. R. Roach & Co. Look in the distionary for the word “time.” You will find that it is ex- plained as “duration considered inde- pendently of any system of measure- rent, or any employment of terms which designate limited portions there- ot.’ It is at once the most precise and the most elusive of terms. It has engaged the study of philosophers in all ages. Among the moderns, the great French thinker, Henri Bergson, has applied himself most intensely to its analysis. He speaks of time as be- ing not merely an abstract relation, but a substance fluid and tangible. He considers it as relative only in its uses by different individuals, though ab- solute and unchanging in the sum of its possibilities. For purposes of com- parison, we may accept Bergson’s concept of time. Within the limits of cach day all persons, rich or poor, clever or stupid, old or young, possess precisely the amount of this precious substance. Indeed, if one were searching for some indispensable basis upon which to postulate the equality guaranteed by the Constiiu- tion of the United States, one would discover it in this fundamental same- ress of amount of time at the disposal of every human being. Divergences of character and accomplishment which controvert that equality their starting-point in the differences of use which each individual the time which is his. While everyone has sixty minutes in the hour, all do not avail themselves of the full contents of the hour. Some scatter the seconds wastefully. Thus they derive only the minimum of their power. Others con- centrate them and_ get increasinly higher averages out of the total of their possibilities. Whe'her it be in shoveling sand, chopping down trees, producing canned goods or selling shoes, the actual things done in a given hour are the measure of man’s ploitation of time. same have makes of e€x- Herein we have a logical gage of the individual. During the interval in which one man dawdles, another may decide the fate of empires. What a man does with his time and in his time tells us more eloquently what he is than all the words in the dictionary For those who need encouragement there is a lesson and tonic in studying the growth and worth of the subject of this sketch. Bennett C. Nott was born on a farm near Adams, N. Y., Sept. 27, 1880, being one of a family of five children, who are all still living. His father and mother were both Yankees, their an- cestors having resided in New Eng- land for several generations. When the subject of ths sketch was 12 years old his family removed to Albion, N. Y., where he attended high school. He subsequently attended a business col- lege at Buffalo. On the declaration of war with Spain in 1898 he enlisted as a private, serving fourteen months and rising to the rank of Senior Corporal. On his return to Buffalo he obtained employment with the Niagara Falls Power Ca., supplementing the knowl- e¢ge thus acquired by pursuing an MICHIGAN TRADESMAN electric course at night school five evenings a week for several months. Four years later he was invited to join forces with his brother-in-law, W. R. Roach, and removed to Hart. He has eccupied nearly every position in the crganization and is now Vice-President znd General Manager of W. R. Roach & Co., with headquarters in Grand Rapids. Mr. Nott was married March 3, 1909, to Miss Edith Roberts, of Albion, N. Y., the ceremony being performed by the late Rev. Charles Fluhrer, who was for many years pastor of All Souls church, Grand Rapids. Both Mr. Nott and his wife still retain their membership in the Pullman Memorial Universalist church, of Albion. This church was erected as a memorial to that pastime. He attributes his suc- cess to being on the job. Personally, Mr. Nott is one of the most companionable of men. No one Las to “send in a card” to secure an audience at any time. No matter how busy he may be, he makes it a rule to see any man who has a message or an etrand worth while. He is a prodigious worker and always runs on schedule time. He fits into the Roach organiza- tion remarkably well and has come to know everyone who touches the or- ganization at any angle. —_2+2+>—__ Great Is the Egg and His Producer. “My son, consider the egg. For it knoweth humility and vaunteth not itself. “To, it raiseth not its voice in self- Mr. and Mrs. his parents by the late Geo. M. Pull- man, who spent some years in Grand Rapids after leaving Albion before go- ing to Chicago, where he became rich and famous as the head of the Pullman Palace Car Co. Mr. Nott is the father of two husky children—Emma Louise, aged 14 and Robert, aged 10. The family reside in their own home at 559 South College avenue, where rare hospitality awaits those who are so fortunate as to be guests of the family. They also own a summer cottage at Silver Lake, where they spend two or three months during warm weather. Mr. Nott is a mason, including the Shrine and Knight Templar degrees. He has a hobby, which is fishing, but does not find much time to devote to, Ben C. Nott approbation, yet it maketh the ma- jority of farm crops to appear like uato a German mark when it is gone. “Yea, its total yearly value mounteth jike unto the King of France with his men, only that it cometh not down again, but continueth to climb like unto the mercury in a south wind. ‘The egg possesseth great strength, even as Samson, and not alone when it is old and festooneth the person of the Ham Actor. “For when it is fresh it hath built many a house and hath painted many a barn. “Yea, it getteth under and lifteth the mortgage on the old homestead aid doth make the grade on high when the 12-cylinder Wheatmobile stalleth in deep freight rates. February 4, 1925 “It buyeth the baby shoes and Junior a school suit, withal. “Jt handeth out ready cash when the oat reclineth in the granary await- ing a favorable market and the hog quotation slumpeth and the farmer weepeth. “It filleth the hungry with good things, for many a homesick citizen hath gazed with dolor upon the French menu, and there was none to help; “Then hath he cried aloud in his anguish, ‘Gimme ham ’n‘ eggs,’ and straightway he hath been fed and sent on his way rejoicing. “Took not down upon him who catteth the egg crate to the grocery, for he is blessed beyond his neighbor, aud his tribe shall inherit the earth. “Yea, he shall dicker earnestly with the autc dealer, and his wife shall try cut the back seat, while his neighbor shall patch the upholstery in the ancient boat and shall sigh, withal. “Great is the egg and greatly to be respected, yet look not thou upon it with a magnifying glass. “For many a man hath squandered his substance in riotous egg raising, but without understanding. “And, behold, the egg did arise and steamroller his purse into the image of a pancake that is cold. “Be wise, my son, and study dili- gently, and listen to the wisdom of the sages, and profits shall compass thee about. “And thy purse shall wax sleek and fat ane thy days shall be long in the land. “But unto him that plungeth shall and weeping and Selah.” —_—_oss—__—_ New Way Discovered To Blanch Celery. By the use of ethylene gas Univer- sity of Minnesota plant physiologists have demonstrated that celery can be blanched in from six to ten days, whereas by present-day methods of storing in darkness or hilling up process requires several weeks. The discovery was made by Dr. R. B. Harvey and his assistant, L. O. Regeimbal, in a series of experiments at University Farm and at the Uni- versity substation at Fens in St. Louis county. The experiments consisted in submitting the celery to varying con- centrations of the gas in different con- tainers for varying periods and vary- ing temperatures. In every case the ethylene treated celery was found to be superior to the ordinary blanched celery from the standpoint of texture and flavor. Since so short a time is required for the blanching of celery by this new method it is suggested that the process may be carried out while the plants are in transit in tight cars to market. The cost of the treatment is negligible, since 50 cents worth of the gas is more than sufficient to blanch an en- tire carload. The gas is non-poison- ous, but as the treatment is still in the experimental stage it should not be attempted by celery growers without aid from the experiment station. Dr. Harvey warns that while the concen- trations of gas required are far below the danger limit for explosions, it is inflammable and care must be exer- cised in keeping fire away from tanks and containers. be only sorrow, wailing and gnashing of teeth. rs arene argent ON Coens SRR @ oe PA, ia February 4, 1925 Changed Conditions in Nineteen Hun- dred Twenty-Five. “For the first time since the Great War, the world enters a new year with its feet on solid ground. It en- tered each of the last ten years with uncertain step. During four of those years it was carrying the burden of the bloodiest and most destructive war of its history. For the six years fol- lowing the first four of the ten, it was hampered by the weight of the many problems left by the war; it entered these years hopefully but uncertainly. Now it enters 1925 confident, sure, with firm tread, backed by the knowl- edge that it has met and mastered the worst. The work of reconstruction that remains to be done has been laid out; it is known definitely what must be done; it only remains for those who are not yet completely free of the problems left by the war to follow through, to tackle them with will and energy. The way has been opened. We of America have much to be thankful for, much reason to be grate- ful to a kindly Providence, but our secure place on the road to recovery did not come to us entirely by luck. Our accomplishments have been the result of hard work applied to com- mon sense, the sum of intelligence added to will. We have not worked for ourselves alone; we have warded and watched and nursed a sick world for more than ten years. We have not cast our bread upon the waters that it might return to us many times; we have done what it seemed right to do. The fact that the economic sys- tem under which the world works made it easy for us to do what we have done detracts nothing from our accomplishments. We know, as others in the world know, that the benefits we have appeared to derive have been illusionary. Our work is not finished, we must go on with what we have begun, but the world is no longer a tottering invalid; it is virile again, strong and well along on the road to independence. But let us hope that the world has learned its lesson, that it will abandon the ways that led into the cataclysm of 1914. As for America, the Western Hemisphere, it has a new affection for the Old World, the reawakened affec- tion of the child drawn into old rela- tions by dangers which threaten its parent and make it realize afresh how dear to it that parent is. This affec- tion will enable us to appreciate the fundamental handicaps under which the Old World labors, and will guide us toward the understanding from which sympathetic co-operation in such adjustments as may be found necessary will ultimately come. Because we have found ourselves, we of the United States will enter the New Year able and willing to bear such further fair burdens as may be in store for us. Once more, in thought as well as in fact, we are a united country. For a time some of us seemed to fear that it might be otherwise, but the attempt to divide us along class lines failed just as the attempt to divide us along sectional lines failed before it. The old faith in our insti- tutions is still strong within us. The spirit which founded and developed our country is still a living thing. MICHIGAN TRADESMAN Knowing that, there is nothing that can daunt us; for even while we doubted we were working and clearing away the debris of the past, and we lacked nothing with which to face the New Year but the confidence in one another which has just now been given us. Lee M. Hutchins. —_~++>—___ Morley Bros. Should Practice What They Preach. Morley Bros. have been engaged in the wholesale and retail hardware busi- ness at Saginaw for sixty-five years. They have built up a large business by methods which are not in keeping with the methods of some other houses in the hardware trade. They have never been known as price-cutters in their own territory, but when they maintain branch stocks at Detroit or Grand NET WEIGHT ONE POUND Rapids, as they do occasionally, they frequently demoralize things generally by selling staple goods at cost or less than cost, evidently on the theory that the losses they sustain in competitive markets can be made up by the extra profits made in the Saginaw district. Morley Bros. preached long and earnestly on the topic, “Patron- ize your local market” and “Confine yourself to your own line,” yet we now find them apparently starting out on a crusade to destroy the country printers of Michigan by furnishing printed matter at less than any legiti- mate printer can furnish it—and live. The quality of stock used is so cheap that no decent printer would consent to handle such low grade stuff; but the price is apparently so low that some merchants may be caught by the clap have 11 trap. Morley Bros. boastfully an- nounce that their output is 1,000,000 sheets of printed matter daily, which is surely some capacity for a whole- house organized to handle hardware, instead of dabbling in job printing orders. whether it is legal for the corporation to engage in the job printing business, sale which is It is a question because its charter covers only a wholesale and retail hardware business. —_—_+22—__—_ A Real Leader. “Ves, my friends,” the theo- logical lecturer, “some admire Moses, who instituted the old law; some Paul, But after all, which character in the Bible has had , said who spread the new. the largest following?” As he paused, a voice from the back bench shouted: “Ananias!” nly as our — candies excelfor . 4, . theprice asked — ii dowe hope to ob- | tain your interest and merit yourcon _, tinued patronage AARON RIEL T ET EL LET TTT TTT TT 12 —_ = _ - = — — a — — a — — ~ — ine FINANCIAL MICHIGAN TRADESMAN ppeacbe ‘ beds (Ute ree aeopedenn How the Banker Saved a Jobbing House. In a middle sized Western city there is a block standing in front of the bank—a clock which, as if contemptu- sus of the Roman or Arabic numerals advertises on its dial the U-N-I-O-N T-R-U-S-T C-O. A significant fact in the clock’s his- tory relates itself to a story which is cdd enough to be mere fiction; but nevertheless the citizens of the town vouch for its truth. For over thirty years Silas Slayton, a prominent job- ber located two doors from the Trust company, had thrust his key into the lock of his business establishment at exactly R minutes past U. Six days a week, fair weather or foul, the House of Slayton threw open its doors with such accurate regularity that Main street would rather have accused the clock of being off time than concede that Silas was over or short one second at the hour of seven-thirty. It was on a Monday morning that Tim, the night watchman of the Union Trust Company, made the first slip up of his career. Coming on duty the evening before, he had forgotten to wind the clock. We may regard this ‘apse of memory as perhaps excusable when we bear in mind that he had iust returned from a celebration in houor of thirty years of uninterrupted wedlock. At quarter past seven the following morning when first he ob- served his error, it occurred to old Yim, who doubted the accuracy of his own watch, that he need only set the hands at U and R. This done he would await the approach of Silas, listen for the click of his key, and then swing the pendulum with the assurance of accuracy But strange as it may seem Silas and the clock had stopped at almost che same moment, as if after thirty years of intimate morning greetings there was now a conspiracy to answer this hour with silence. As far as Tim was coucerned it arrived at S o’clock before his faith in the infallibility of Silas Slayton broke down and he sur- rendered to doubt, which was shortly verified when he met Silas Jr. hurrying back from the doctor. “Yes,” the young man ‘replied to Tim’s worried comment, “father’s played out—stroke, I guess. And now it’s up to me to run the business.” The significance of that last remark which was repeated to others again and again in the course of the day, cauld not fail to be noticed by those most intimate with the affairs of the Slayton establishment. It was evident that Junior, while pitying his father’s present incapacity, nevertheless now felt that a cramped and misguided business was at last to receive the complete and unhampered support of his own genius. This was not entirely the egotism of youth, with only four years in busi- ness; it was largely the result of a painful realization that the House of Slayton had been a one-man business, dominated by the principles and pol- rcies of his father and so closely con- trolled by him that no one could long cndure the role of understudy. ‘The energy of Slayton, Sr., was like a tidal wave sweeping everything in its path. The force of it brushed aside c'ctks, book-keepers, accountants, the credit manager, the advertising man- ager and every other adjunct so nec- essary to a well rounded organization. Silas himself was all of these, and those who surrounded him were satel- lites who shone in his glory and bent to his will. It was a brutal force, per- haps, this inflexible one-man control, ineffective, inefficient; and yet Silas could no more prevent such tendency than could the tidal wave refuse to be picked up by the laws of nature and hurled against the rugged cliffs. Life had left its imprint. He did ret fail to recognize the curse of American industry too often evident in the one-man business which leaves no history after the one-man has built up a profitable business without de- ve.oping trained successors to follow in his footsteps. this evil had no retarding effect. For he, too, was gripped by an inexorable law which forced him to heights of energy unattained by the average. The psychologist might look into the cause of such effect and find a reason but Slayton, Jr. was no psychologist. The generosity of his father alone kept the balance of affection. Young Slay- ton had dreams. He saw the whole- sale house growing to gigantic pro- portions in a new industrial section of the country marked by agricultural [osperity. In his mind he added an- other story to their present building, he created a larger sales force, and de- veloped an advertising campaign. He saw wenderful possibilities in more complete organization. But his dream enced when he was faced with the necessity of trying to interpose his will against his father’s. It was a hopeless task. So he rested on his oars, anticipating that the time would come. And now it was here. For the doctor had warned him that his father might hang on for a year or two, but could never again recover sufficiently to carry on the busines, nor for that matter give it any thought. With this verdict in mind, young Slayton took supreme control with a determination to cast aside the barriers at once and over night expand ao nantes scp CARE FREE TRAVEL If you are planning to travel this winter let us relieve you of financial cares while you are gone. We will keep your securities for you in our modern vault, the identical securities you deliver; we will clip the coupons promptly as they come due; fill out ownership certificates whenever necessary; and place the proceeds to your credit, notifying you of the same each time. The fund will be subject to your check. An annual statement of vour account will be made, giving you the information required for your income tax return. Our annual charge for this service is $1 per $1,000 face value of the securities (minimum charge $12). We will credit your account monthly with interest at the rate of 2% per annum upon your aver- age daily credit balance above $100. Your securities will be returned to you at any time on surrender of our receipt. Further information on request. THE MICHIGAN TRUST COFMMPARTY Organized in 1889 " Corner Pearl and Ottawa Grand Rapids, Mich. February 4, 1925 But recognition of: New Conditions WHEN you made your will it probably was an ideal docu- | ment under the existing condi- tions. But conditions are always changing, and a reading of your will today would probably show that it does not conform with your present ideas. Your will should be kept up-to- date with the aid of your attorney and a Trust Company should be named executor and trustee. frRAND RAPiOS [RUST ['OMPANY GRAND RAPIDS, MICHIGAN ~~ L, 2 ‘ +. & A ~ ‘e ‘ » re. 4 p February 4, 1925 the business to conform with his dreams. He gloried in this opportun- ity, exulting in the fact that without consultation he could carry out his cwn program, Inwardly he hoped his father would linger at least two years in order to see the results of his son’s capacity to harvest two crops where Lefore but one would grow. The house of Slayton boomed. In a vear Junior’s dream seemed to be coming true. But, incidentally, the company’s surplus had been reduced tu zero! “Next year,” he had said to Nancy, “we will marry. You will be the wife of the most prosperous jobber in the state.” ‘Don’t be too sure,” she laughed. What if the bank refuses that loan for your new addition?” And then she grew serious: “Really, Junior, don’t you feel awfully young to carry on so fast, and without some older man’s advice?” Silas shook his head. “Not at all. Father built up the tusiness by personal energy. Bpt one man can go just so far. I’m getting an organization and I can’t go too fast to suit anybody. Gee, Nancy, things are booming, I tell you!” Disappointment often leaps at one unawares. To Junior’s dream there came the first rude awakening when banker Farrell, a life-long friend, re- fused a loan. “Too fast, too fast, young man!” he exclaimed after listening to the first b:tter and impulsive outburst. “Tf your father made the mistake of doing it wll alone, he was at least conserva- tive. Often, I told him that he must cut his profits a little to spend on building up and educating others to take over his job. But if he failed in that, surely you are going to fail worse by too rapid progress. Build up slowly, build up slowly! Prosperity always hasa day of reckoning. You have used up all the company surplus. Take a year or two now to work out present plans before you add a sky- scraper to your building.” Silas Junior left in a rage. fool a banker could be! Temptation is the greatest salesman. Advance agents by some curious radio or telepathy process seem able to pry into remote places at most appropriate times. And temptation came to Silas Jr. in the way of a business card an- rouncing SPRUCE STREET FINANCE CORPORATION J. L. Stockdale Credit and Loan Specialist Tf others had found irresistible Siockdale’s magnificant flow of elo- auence, it is not to be wondered that Junior discovered in this salesman ex- actiy the man of destiny he was look- ing for. ‘Do you need more capital?’ The auestion seemed to leap at him not only from lips but from the steel gray eyes which silently bored into his secret. Did he need money! Could he ever need it more, with ambition tugging at his heart strings until the days fol- lowing Farrell’s turndown seemed tike years of restless suspense? And thus forgetting the inborn in- stinct of a trader, he cast caution to What a MICHIGAN TRADESMAN the winds and drew Stockdale to his heart. The evening sun crimson barrier behind the river when finally they left the hotel where nego- tiations for a $100,000 loan had been completed. It was Stockdale who, as they cross- ed the bridge, pointed to the dazzling reflection on the water. “A river of gold,” he said. “It is significant that we see it at just this happy moment. For after all, speak- ing in synonyms, the Spruce Street Finance Corporation is the sunshine which, bearing down on the sluggish stream of an under capitalized business soon turns it to a river of gold!” It was a pretty picture, reflective of the artist’s touch in selling. At the station, Stockdale and Slayton, Te, but one-day acquaintances, parted like brothers. When the spell of tie man had left him, young Slayton had more time to analyze the plan of financing to which he had agreed and for which he had signed the contract. The Spruce Street Finance Corpora- tion, it turned out later, had made a complete survey of the House of Slay- ton, having previously approached Silas Sr. But after several weeks of negotiation they had received a flat turndown and temporarily dropped the matter. This was unknown to Junior, who inwardly marveled at their knowl- edge of his business. Stockdale, in behalf of his company, had offered to buy the entire accounts receivable, amounting to $62,000. These accounts, purchased under the non- notification plan, immediately paid 80 per cent. of their face value or in round numbers $50,000. This initial loan bore a basic interest rate of 6 per cent. and on top of this 1/30 of 1 per cent. per diem for each account receivable and sent to the finance cor- poration, thus relieving the loan obli- gation to the extent of the check’s face amount, and allowing to the House of Slayton a return amount covering the 20 per cent. retained in the original agreement. Young Slayton took out his pencil, whittled the point and began to figure: “Six per cent. for the original loan, one per cent. per month for the ac- counts receivable.” “Whew!” he whistled, “that’s more than I anticipated. With an initial fee of $5 per five thousand, and the agreement to pay auditor’s expenses, this is going to run about 20 per cent. per year for my money.” He comforted himself, however, in Stockdale’s pet arguments that it takes money to make money, and that often a bond sale must be swung at 80. There was another phase of the was running a The Merchants’ Creditors Asso- ciation, 208-210 McCamly Bldg., Battle Creek, Mich., have a Col- lection Service that Collects at a small cost and the subscribers get every Dollar collected. Try it and be convinced! References: Chamber of Commerce and Old National Bank, Battle Creek, Mich. GRAND RAPIDS, MICHIGAN Fourth National Bank United States Depositary Established 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. Zz. Caukin, Vice Pres. J. C. Bishop, Cash. Sidney F. Stevens, David H. Brown, Marshall M. Uhl, Samuel G. Braudy. Young, James L. Hamilton. Wm. EF. Anderson, Pres. L.. Christian Bertsch, Robert D. Graham, Samuel D. “By their works ye shall know them:” NACHTEGALL MANUFACTURING COMPANY GRAND RAPIDS, MICH. BANK, STORE & OFFICE FIXTURES Gentl2men: The writer was in Niagara Falls last Friday and wishes to compliment your Company very highly on the quality of the work. The Cabinet Work is equal in appearance to any, that has ever been done by any one for us, and the Mahogany finish is without question finer than anything we have seen on our jobs or on anyone else’s work. It is a pleasure to inspect such an installation. Very truly yours, MORGAN, FRENCH & Co., Architects and Bank Engineers. Per Louis L. Baxter. LOCAL AND UNLISTED Bonds and Stocks Holders of these classes of securities will find in our Trading Department an active market for their sale or purchase. PRIVATE was | CORRIGAN COMPANY M eae Investment Bankers and Brokers Citizens 4480 Ground Floor Michigan Trust Bldg. Bell Maia Grand Rapids, Michigan 4900 OFFICERS WILLIAM ALDEN SMITH, CHARLES W. GARFIELD Chairman of the Board Chairman of Ex. Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, ORRIN B. DAVENPORT Vice President Assistant Cashier EARLE D. ALBERTSON, HARRY J. PROCTOR Vice President and Cashier Assistant Cashier EARL C. JOHNSON H. FRED OLTMAN Vice President Assistant Cashier BRANCH OFFICERS Grandville Avenue and B Street East Fulton St. and Diamond Ave. R. A. Westrate, Manager Willls Vandenberg, Manager West Leonard and Alpine Avenue Wealthy Street and Lake Drive H. Fred Oltman, District Manager John W. Smits, Manager Leonard and Turner Bridge, Lexington and Stocking Chris Ricker, Manager Bert Q. Hazlewood, Manager Grandville Ave. and Cordelia St. Bridge and Mt. Vernon Peter Leestma, Manager Frank C. Wegenka, Manager Monroe Avenue, Near Michigan Division and Franklin Jacob Heeringa, Manager C. Fred Schneider, Manager Madison Square and Hall Street Eastern and Franklin Edward L. Sikkema, Manager Tony Noordewier, Manager The Grand Rapids Savings Bank 60,000 Satisfied Customers Resources Over $19,000,000 Ss ena Soi A eM OE GSAT SEE acin aac 14 situation which in his present reflec- tive mood gave even greater cause for grave consideration. His thought turned to the second part of their ne- gotiation; $50,000 on accounts receiv- able and the other $50,000 brought a first mortgage on the entire plant—a 6 per mortgage payable in eighteen months. This short term ob- ligation had been the chief stumbling block in their conversation; but Stock- dale had assured Junior that such a mortgage was constantly renewed and was not the slightest bar to a mutual protection. But with Stockdale gone, Junior found slight comfort in his meditation. He regretted his anger toward Farrell and now wished he had consulted him Before actually signing the contract. 3ut the die was cast. It was up to him to prove his ability to swing a little business into a big business with the financial resources under his cent. proper control. He must now arrange to bank in Kansas City, for Farrell must not know that the House of Slayton had mortgaged a $400,000 asset for a $100,- 000 loan. The year had gone. The eighteen months’ period of the loan was ap- proaching. The House of Slayton boasted another floor and a new roof topping the great electric sign. For six months, the recently created organ- ization hal found itself unable to cope with the fiood of business which came in the front door and was shipped out the back door. And then came a wheat panic. Junior watched the business world tremble. “Boys,” he said, “grit your teeth and work a little harder.” During these days of strain, Nancy saw but little of him. He was too much concerned watching the pendu- lum sweep toward August first, and wondering where the $50,000 would come from to pay off his mortgage. A letter from the Spruce Street Finance Corporation had told him: We are not satisfied with your pres- ent showing, and unless there is great improvement in the next few months shall regret our inability to renew the loan. But he only shook his head and re- plied that Stockdale had promised and he would anticipate adherence to that pledge. And then he was duly in- formed that Stockdale, too prone to overstep his authority was no longer employed by their house. The loan weuld be called August 1. July 20—and the Slayton’s home grew quiet—like still meadows at sun- set. In the distance the soft intoning of a church bell, the faint bark of a dog where sheep turned into the dusty lane, the mystic tinkle of a brook along smooth, age-old boulders, the moon on the cool breath of a night mist drifting through fields of clover, the whispering of eventide in pine trees, the sob of loneliness where the deep darkness of a thicket drew nature close to herself. And in that still house Junior looked down at the quiet father. The senior’s battle was over: the Junior’s but just begun. It was the evening of the day after the funeral. Junior was alone in the house watching the flood tide slowly reaching to suck him down, taking MICHIGAN all he had loved in the days of his youth and his ambition; first his father and now the business. He could see no alternative. He had cut him- self free from his local banker. He had played his own game. There was no way to raise $50,000. He was lick- ed. He had not even told Nancy, for he would be man enough not to whimper. The desolation of the house was un- bearable. He turned to go. Nancy stood at the door. The gold of her hair shone brilliant under the soft hall light. It was the only gold he now wanted to claim. But that, too, seem- ed beyond his reach. During the sickness of his father, she had been the old man’s constant companion. Now she held out to Junior a letter. “Your father,” she said, “asked me to give this to you.” He took it. The hand writing was still firm and strong. It was a mes- sage from a father to his son whom he had loved better than his business, but could not in the days of his in- firmity advise or control. Junior read: My dear Boy: I am gone. But those last few hours of my life are here; vividly here in these lines I leave for you. I know what you think about me. Yes it is true. I have played too much the game of solitaire, unafraid, alone, but lonely. You will forgive me when [ tell you why. My boy, you never knew your mother, never but for one minute felt those warm arms which held you so closely. I can see it yet, back through the undimmed memory of those thirty years. We were alone— just the three of us—when she pressed you close and gave all of her last little strength to that one caress. And now, son, do you understand whv I played the mad game of busi- ness as a game of solitaire—to forget —always forget with an energy that demanded I do all things alone, my- self. : Twenty years ago a friend came. He knew my problem. He knew my struggle. He knew that I would build up a business, and that without me it would fail because I had not trained others to carry one. _And he persuaded me to take out business in- surance for the company so that others could have a proper capital to tide over until they obtained a foothold, or at least to pay off all my debtors and lease no stigma on my good name. This friend was Farrell now at the bank. He alone carries my secret. In his hands is a $50,000 policy. I have paid the premium. But the business alone can accept its benefits. Farrell has watched you these two years of my incapacity. He is the sole judge of your ability. If in his abie opinion you are adapted to carry on, the business will not be liquidated. My boy, I believe in your ability to conquer. This insurance I leave the business is my testimony to your life- work. Go slow—go slow—build up your organization—make the House of Slayton a great institution. Do not play the game of solitaire—either my way or your way. Goodbye—my dear boy—God bless you. Father. “God bless you—Father.” He read that prayer again, and turned the let- ter over with trembling fingers. He was not conscious of Nancy sitting be- side him. The revelation completely swept him away from that moment of revulsion and pain which had come when he realized that everything was lost to him, TRADESMAN February 4, 1925 THE CITY NATIONAL BANK of Lansing, Mich. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” AUTOMATIC 4267 BELL, MAIN 2435 A. E.KUSTERER &CO. INVESTMENT BANKERS & BROKERS MUNICIPAL PUBLIC UTILITY CORPORATION BONDS GOVERNMENT RAILROAD 205-217 Michigan Trust Building s& SS GRAND RAPIDS Preferred Lists of Safe Investments FOR the guidance of clients this organizatien maintains constantly revised lists of bonds of all types that offer unquestionable security plus attractive yield. Lists Supplied Upon Application Telephones: Bell Main 4678. Citizens 4678. HOPKINS, GHYSELS & CO. Investment Bankers and Brokers Michigan Trust Bldg., Ground Floor, Grand Rapids PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan - FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities, FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class M Finnish Mutual Fire Insurance Co. ~—— a — Calumet, Michigan. Fremont, Michigan. / gt . ~ e z BE # 4 > a od - wee “i. pees ~ & a # 4 m0 } a » er. - CF %» ¥ fas February 4, 1925 MICHIGAN TRADESMAN 15 In the hush of the room he felt the What Causes Grocery Store Fires. presence of those who leaving him 1. Insufficient protection in the were yet revealed to him with a close- storage and handling of matches. s ness never before attained—the man 2. fe tole on handle of Merchants Life Insurance Company of sorrow, working his way through a_ the coffee roaster. lonely cave to the sunlight of under- 3. Carelessness in the matter of standing—unafraid and tireless in his rubbish and sweepings. great energy. 4, Inadequate lighting equipment, Distinctly there came a picture to making necessary the use of lamps and his mind—a picture of his father sign- candles, which are dangerous. ' WILLIAM A. WATTS RANSOM E. OLDS ing the- insurance policy as so often 5. Unprotected floor and wall cov- President Chairman of Board he had seen him sign other important _ erings. Fire walls and doors of stand- documents. He knew he must have ard material would prevent fire from pondered over his decision—lead on by spreading all over the building. the keen analysis of Farrell who alone 6. Exposure due to external haz- understood his motives and tempera- ards. Your buildings are no_ safer ment—pondering, pen in hand, think- than your surroundings. ale <1 * Gr . ° ing ahead, thinking years in advance of 7. Spontaneous combustion origin- Ota: St Sow Michio — Wide. and Rapids, Mie, the boy then ten years old—the boy ating from bad housekeeping. GREEN & MORRISON—Michigan State Agents who must control the business and 8. Lighted matches, cigaret and master it by his own initiative the boy cigar butts, take third place in the untutored, untaught but protected.— records of fire causes. F. R. Otte in Credit Monthly. 9. Heating plant hazards. Hot —_22>—__ ashes, coal, etc., have resulted in many Insurance and Its Protecting Hand losses. OUR FIRE INSURANCE Over Commerce. 10. Inaccessible and poorly ventil- Insurance is, in our day, a pre- ated basements are often fire breeders. POLICIES ARE CONCURRENT requisite of sound credit and business ——— +s ‘ eos stability. Without its protecting hand Corporations Wound Up. with any standard stock policies that commerce would be filled with uncer- The following Michigan corpora- you are buying tainty and often with chaos. It is ations have recently filed notices of dis- form of protective co-operation where- solution with the Secretary of State: by the many contribute to protect the Great Northern Canning Co., Clare. : unfortunate few. Frank E. Norton Co., Detroit. The Net Cost is 30% Less I was among those who had the bayer Building Securities Corpora- unforgettable experience of being pres- tion, Detroit. ° ne ° ieee Si peel ae oy iron Mountain Furnace & Chemical Michigan Bankers and Merchants Mutual Fire Insurance Co. of 1906. The major part of the city Co., Iron Mountain. of Fremont, Michigan ‘ became ashes; business was on the White Rapids Paper Co., Oshkosh, ground, people were homeless. Wis., and Menominee. WILLIAM N. SENF, SECRETARY-TREASURER What buoyed up the population ee Creamery Co., Des Moines, after the disaster, what encouraged a., and Detroit and Durand. the people to turn their thoughts to the. Peoples Auto & Tractor Co., Man- immediate rehabilitation of the city eae SAFETY and gave them the necessary credit to rine ester Creamery Co. Man- SAVING SERVICE proceed was the confidence of them- selves and their creditors in the in- surance covering their losses. While they planned for the future, the great insurance companies of the world sent their adjusters to San Francisco and distributed over two hundred million dollars. Without this insurance money it is difficult to conceive what would have been the condition of these people. Contemplate, if you will, the different attitude of their creditors if there had been no_ insurance. Imagine the wreckage of business on a sea of despair. Consider also the creditors everywhere who, not being paid, might have been seriously crippled financial- ly. What is true of fire insurance is equally applicable to life insurance, liability insurance, workingmen’s com- pensaton and all other forms of legiti- mate insurance. It is apparent that the hazards covered by insurance com- panies are such as the ordinary busi- ness concern is unable itself to under- write. For the protection of itself and its creditors it must adequately insure in sound insurance companies. Eugene S. Elkus. —_>+>——_ Sweetest Word in the Language. Lover: Can there be any sweeter words than “I love you?” Wife: Yes, for instance, “Check en- closed.” Speedster: guilty.” Sure, such as “Not Sheill Baking Co., Pontiac. — oes In old age our faults grow faster than our virtues. ESTABLISHED 1853 Through our Bond De- partment we offer only such bonds as are suitable for the funds of this bank. Buy Safe Bonds from The Old National CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. MICHIGAN TRADESMAN February 4, 1925 16 The Case of Mary Gogoff, of Battle Creek. Grandville, Feb. 3—Our immigra- tion laws need readjusting. Did you ever hear the expression, “He winked at it?” What was meant by that? It some- umes refers to our administrators of justice. The courts have been known in certain instances to wink at that which was not strictly according to lew, much less justice. “Little Mary Gogotf is a pawn of tiations,”’ reads a headline in the news columus of the daily press. Looking into this, what does it show? About as small a piece of business as ever disgraced the calendar of any court in Christendom, the keeping out cf the United States of a little 13 year old gir! because she has defective eye- sight and hearing, both troubles con- tracted within this country. Her par- ents have not taken out their natural- ization papers, which puts the little girl on the list of undesirables. Mary has attended school here, con- tracted disease here, went to visit an zunt in Toronto last fall to recuperate from an illness of scarlet fever, start- ing to return for Christmas and was stopped at the boundary line, her re- turn to home and parents being strict- ly forbidden by immigration officials. Whac sort of a law is that which will forbid a child’s return to parents who have long been residents of the United States, even though they have not taken out first citizens papers? Wherein is this child, who knows no ciher home than that of her parents at Battle Creek, Michigan, who has lived and attended the public school there for several years, to blame for what seems to constitute a breach of an im- migration law? The indignant women of Battle Creek have taken up the cudgel in de- fense of the rights of this wee mite of humanity and it is to be hoped they may make it clear to Uncle Sam’s guardians that she is not the woeful criminal they seek to paint her. Some months ago a case came up somewhat similar, in which a child of Belgian parents living in Illinois, and who had lived there with her parents seven and more years, was seized and ordered back to Belgium because she was of a weak mind. Seven years of American teaching had failed to make the girl better, hence the deportation to a land of which she knew nothing and where she had no living relatives. Commenting on that case at the time, I characterized it as an outrage and a distinct disgrace to our countrymen who would permit such mad injustice ‘to be perpetrated in the name of Americz. And now we come down to another scandalous miscarriage of justice in che case of the little Gogoff girl. The father of the girl avows his intention to spend ‘the last cent of a considerable fortune to have his daughter returned to her home at 3attle Creek. What father would not do the same? There are enough fathers right here in Michigan who will, if need be, con- tribute to the saving of little Mary Gogoff to her home and family. Doubtless had the girl not visited across the line the world would be no wiser as to her illness and unfortun- ate position as an alien in the land of the free and the home of the brave. It does not seem possible that this great injustice will be permitted to go on to full fruition and a helpless child banshed from the only home she has eon earth. No doubt thousands of immigrants cross to the United States every year who are not entitled to admission un- der the law. Many, of course, slip across those unguarded spots along the National border, without hindrance and will never be returned. Besides these there are, no doubt, other num- bers who are winked at and get through with very little trouble. Bootlegging, a gross breach of law, is frequently winked at by men sworn to do their duty as Government offi- cials. Even members of the National Congress are said to have overstepped the strict letter of the law as regards he enforcement of the Volstead act. Tlowever, when a little child in- nocent goes to Canada to visit an aunt, she is forbidden to return on pains and penalties of the immigration laws. These shameless technicalities, which go hot after the babies while winking the other eye when a bigbug does the Same or worse, ought to be relegated to the wzste box and a new line drawn which will have for its workings a streak of common sense as a founda- tion. Law and common sense should go hand in hand. Little Mary Gogoff has resided with her parents at Battle Creek for sev- eral veers. This country is her home, the only home she has on the green earth. The sin she committed was to visit an aunt who lives across the United States boundary line. Once in Canada, even though her parents lived und worked under the stars and stripes for years, she has been for- hidden to again enter the country. If all U. S. officials were as careful to execute the law as are the ones who have taken cognizance of a_ child’s innocence, in the present instance, there would be far less murders and scandals afoot in the land. Under what wing of the immigration law this girl is forbidden to return home has not been explained. Let every parent put himself in the place of the father and mother of Mary Gogoff and say if they can that a righteous verdict has been rendered wiih regard to her status. If the officials on the border are within their rights as regards Mary Gogoff, then a great wrong is being done under the guise of law, and the sooner an amendment to that enact- ment is brought about the better it will be for the rights of all the people, those within and those without the limits of the United Staes. Old Timer. ——~++2s__ Chance For Economy in Government Expenditures. Grandville, Feb. 3—The President has sounded the keynote to the future prosperity of the Nation—cut, cut in every department of public expenditure until we get in touch with government economically administered. Can this be done? President Cool- idge thinks it can; every honest man knows it can be done, providing a proper effort is made in the right quar- ter. One of the principal leakages is that of over employment of men and women who draw pay from the coffers of the General Government. The Kaiser’s war left an aftermath of profligacy and reckless expenditure which it is high time we cut out, as the surgeon would a cancerous growth. ment has grown until it is a plague which threatens to destroy the Gov- ernment itself. It can, it must be curbed: and it is lucky for the country that we have a Chief Executive who has entered with his whole soul into the remedial processes necessary for the complete eradication of useless hangers on who are sucking the life blood of the Nation. Although there has been an effort made to raise the pay of postal em- ployes, no effort has been made to cut off unneeded employes in other branches of Government work. Very quietly, the raising of wages in other departments of Government has gone about, so that within a little more than a year the Government wage earners have received a rise averaging $600 per year, and all this with no great advance in the price of living. Why was this done? Were those employes underpaid last year, even thought there were and are two on the payroll where but one is needed? This applies particularly to the Post- oftice Department and is verily a scandalous piece of business. The President states that the gross pay of Government employes amounted last year to nearly two billion dollars. Half of these people could be drop- ped from the rolls with no detriment ta governmental business and a vast saving made. Are we ready for the question Shall we cut out this can- cer which is eating at the vitals of our Government system or will we let it £2 on indefinitely? Now that the President has spoken, picdging himself to an economical ad- ministration of all Government forces, we may look for a cleaning out process that will be good for sore eyes, as the old housewife put it. States and nations are of a piece. While the United States has been racing after big and useless expendi- tures, the little old State of Michigan, under its present management, has been getting there with both feet with regard to piling up expenses at the cost of her taxpayers. It is fine to be big and generous at the expense of the other fellow. Great projects take money. Since the tax- payer has the lucre in abundance, why not skin him? That has seemed to be the policy of our State government, and the result of the last election only served to rivet the chains still more strongly. We as a people, even the smallest of us finaticially, have to assert our rights if we would see the scandals of both State and Nation wiped out. The scandal of the Nation is ex- travagance, which threatens the best interests of our people. Why should we employ fifty per cent. more workers than we need? This is no idle question. There are too meny sinecures paid by Uncle Sam out of the taxes of the people. Michigan employs men to go around and tell the farmer how to run his scliools, his farming, his every business and pays traveling sharks large sal- aries to mouth things before the peo- ple that had better be left unsaid. The common every day citizen has to foot the bill. Strange, isn’t it, that we pay men to tell us how to do things which are of no benefit and many times a positive harm? We have large schools, universities and colleges which turn out marvels of scholastic knowledge, and these must have some mode of making a living. How appropriate to turn them loose on an unsuspecting public which foots the bills for these salaries of our wise men. Road inspectors fly about the State looking into the workings of our road system, even though some of them know absolutely nothing about road making and must glean their informa- tion from the actual workers on the highways. This is no fanciful picture, bat an absolute fact, however unwel- come it may be to the man who has to foot the bills in extra tax levies. The fact, boiled down, is that a large percentage of public employes could te dispensed with to the betterment of the service and a large decrease in taxes. _ So far as the General Government 1s concerned, since the President has taken the matter up, there seems a likelihood that something may be done to cut out the useless wood cumbering the public service and a partial return to economic conditions made in the near future. It is not the policy of the President to be stingy in the pay of men and women who do their work well and are not loafers on the job. Good wages, with one-half less employed, would prove a distinct advantage to the Gov- ernment and a vast cutting down of reckless and unnecessary taxation. State and Nation can profit by the avowals and enlightening speech made by Coolidge. It is to be hoped there will be an awakening for better gov- ernment and less wasting of public money hereafter. Old Timer. —_—2-2. Four Little Devils Which Haunt Every Salesman. The first little devil is on the job bright and early. He jumps on your shoulders and whispers: “No use try- ing to see your man before 9:30—give him time to open his mail.” And if you waver for an instant he straight- way devours the front end of your precious morning. The second little devil gets into the game at mid-day. “It is now 12:15,” he adroitly suggests; “if you see a man row, he will be humpy and _ jostle you out, so as not to be late for lunch.” row he will be humpy and will hustle If you agree and knock off for lunch yourself, he will tell you that “You won’t see your man before two o’clock —he won’t be back from lunch.” The third little devil appears early in the afternoon and whispers: “It’s getting dark; you can’t start an inter- view when your man will be tired and inettentive.” And before you know it, tnis third little imp will gobble up the ether end of your day. The fourth little devil is perhaps the worst of all. His day is Saturday. “You can’t do anything on Saturday,” he says; “it’s a short day, and no one wul have time to listen.” And so he will swallow up the whole day. If you don’t watch out, these four little devils will steal ten hours a week from you, and then you'll wonder why your pay envelope is so thin. ——>-2—___. Men’s Shoes Moving Well. Quite a good business is being done here in the better grades of men’s shoes for delivery this side of March 15. Later deliveries are also selling, but the retailers seem especially anx- ious to get “at once” goods with which to fill up the gaps in stocks that have resulted from improved consumer buy- ing. Most of the shoes wanted are of the oxford variety, with'the greater call fcr the lighter, custom effects. Shoes of the so-called collegiate type are not being overlooked, but they seem to be doing best in the more medium-priced lines. The trend in the more expen- sive footwear is almost entirely toward simplicity in the line and trim. In many cases the Spring business booked toa date shows an appreciable gain, in pairs, over that on the books a year ago at this time. —_2-.-____ Children’s Dress Business. Despite the fact that in infants’ and children’s dresses there is no Spring line in the sense there is in apparel meant for misses and women, manu- facturers of these garments are doing an active business at present. The goods that are being made up include such things as dimities, voiles and other wash fabrics, and the general tendency of buyers is to order some- what more freely than has been the case in recent years. Most of the manufacturers are sold up until the middle of March or thereabouts and consequently are not in a position to miake deliveries under six to eight weeks, February 4, 1925 | MICHIGAN TRADESMAN 1? «(BRN ©). 40.5 mee) . 7 GRAND RAPIDS, MICHIGAN Manufacturers : Finest Peat ys and Designers a Store Fixtures fe Oj the — in the World Representatives in All Principal Cities <4 2o 4 ‘ GS paid on Certificates in force three months. Secured LEAVES NOTHING TO BE DESIRED O by first mortgage on Grand Rapids homes. The Quiet Appliance recently perfected by the Underwood Typewriter Co. reduces the noise of operation 60 per cent. without : GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION in any way impairing speed, accuracy or durability. Can be added A Mutual Savings Society. to any Underwood standard typewriter. For particulars write or GROUND FLOOR BUILDING and LOAN BUILDING call on C. W. Richardson, Western Michigan representative, 39 Paid in Capital and Surplus $6,200,000.00. Fountain St., Grand Rapids. WE GUARANTEE To move every piece of merchandise in your store FOR CASH. Our method is different. wm Big 4 Merchandise Wreckers ee What Would a EF l RE Mean to Your Business? ACCOUNTS represent a very important and non-insurable part of your business. "i ea As a prosperous Merchant, your CHARGE BARLOW BROS. Grand Rapids, Mich Ask about our way TYPEWRITERS Used and Rebuilt machines all makes, a all makes repaired and overhauled, all oo. work guaranteed, our ribbons and car- bon paper, the best money will buy. Thompson Typewriter Hxchange 85 N. lonia Ave., Grand Rapids, Mich. ; Safety Vault Give them the protection they are entitled to by placing them in a - e A complete system within itself. eo} “in 4 y Sand Lime Brick Each account filed behind a guide Noth! Durabl : Nothing. as. Fireproof where it is easily and quickly found. The Makes page agama T holds 125 Wh ia °o oF No Cost for Genaice ray holds accounts. en placed in } Be ae the vault, no fire can touch them. : Warm in Winter 7 cot in Sue Plenty of room for your stock records, paid é Brick is Everlasting bills, cash, unpaid bills, etc. . Grande Brick Co. Grand Any interior arrangement you may desire. Rapids : : THIS SYSTEM MAY BE SEEN AT 5 Saginaw Brick Co. Saginaw BIXBY OFFICE SUPPLY CO., Grand Rapids, Mich. i Jackson-Lansing Brick Co., REICHART BOOK SHOP, Grand Haven, Mich. Rives Junction. CLARKE PAPER CO., Kalamazoo, Mich. SEEMAN & PETERS, Saginaw, Mich. 7 DANIELS CO., Muskegon, Mich. 20,000 PARTNERS R. A. MOOTE, Jackson, Mich. PROFIT FROM i Mi. CONSUMERS POWER — PREFERRED SHARES : : INQUIRE ' AT ANY OF OUR OFFICES ‘ FOR ALL THE I want full information about protecting my accounts | NG { ADDRESS | ! MICHIGAN TRADESMAN February 4, 1925 HOT (quae aD — = - a ~ Michigan Retail Dry Goods Association. President—J. B. Sperry, Tort Huron. First Vice-President —Geo. T. Bullen, Albion. Second Vice-President—H. G. Wesener., Saginaw. . Secretary-Treasurer—H. J. Battle Creek. | Manager—Jason EB. Hammond, Lansing. Mulrine, More Parisian Hats. An interesting hat that was seen recently in Paris was made entirely of bright green kid. It had a high- pointed crown, made of melon-shaped pieces, and a padded tube brim of the same leather, according to the current issue of The Millinery Bulletin, the official organ of the Retail Millinery Association of America. “Lewis,” The Bulletin goes on, “shows a black felt model with the soft crown folded in several irregular ridges, a turned-up brim with a tubu- lar edge and a trimming of two blades of ribbon placed across the back and the top of the crown. These blades are covered with spangles of black leather, each having a center of white straw. “Pale blue is one of the popular sports colors for Winter resort wear abroad, and Lewis is making hats of felt in this shade. The trimming is gardenias in the same tone, placed in a cluster at the center top of the crown. “Elaine is, as usual, making many ensembles of hat and scarf, mostly of crepe, satin or taffeta. She trims them with straw braid embroidery, very often in allover effect. The straw braid and the silk of the hat are very often of different colors. For instance, on one hat of cyclamen crepe navy blue embroidery is introduced, and the contrasting textures and colors pro- duce a striking effect. A_ straw- embroidered envelope purse is added to many of these sets. Elaine favors close-fitting crowns and small, rolled brims. She shows none of the pointed hats offered by the other Parisian milliners.” oN Ne Present Overcoat Situation. The overcoat turnover of retailers has not been satisfactory, with the re- sult that the manufacturing clothiers have not been able to move the stocks they have on the racks, according to reports in the woolen goods trade. In a number of cases these stocks are not large, but in others the reverse is said to be true. A complication is added in the poor collections which it is re- ported the clothing manufacturers are getting from the retailers. This is said to restrict the sale, except on long dating, of present stocks of overcoats in the hands of the manufacturers, which are likely to figure as holdovers for next Fall. The reaction on the clothing manufacturer is held to be that he is likely to be cautious in his planning of overcoat production for the Fall. The mills generally sense this in the elimination of fabrics which could not compete in the “highly com- petitive’ season which will open shortly. ——-e-2-a—__ Novel Bathing Accessories. A novelty bathing accessory in the form of a combination doll and bath- ing bag is being offered to the trade. The article is made of black patent leather and has the appearance in front of a regulation doll of the Lenci type. In its back, however, there is a flap which opens to a space large enough for a bathing suit, beach slippers, comb, keys, etc. The doll is made in Zulu belle types with fluffy hair, and also in ‘the form of fishes and ducks. The idea is also worked out in a mama doll bag to be used as a mother’s utility bag. The merchan- dise will retail at $3.95. The same firm is also offering a bracelet for beach wear. It is made of celluloid and has as a pattern a bathing girl motif worked out in colors on a green ground. It will retail at 75 cents. —_222>____ Under-arm Bag Retains Vogue. The vogue of the under-arm style of handbag continues and bids fair to run strong until well into the Spring season, if not longer, according to wholesalers here. Both plain and novel treatments are accorded the bags which at present are described as selling best in the leathers, with the browns and blacks leading shades. With the advance of the Spring sea- son it is figured that silk bags, both of the under-arm and pouch varieties will come in for a greater degree of attention. While a substantial volume of orders has already been placed by retailers, the bulk of the pre-Easter buying is still ahead for the whole- sale trade. —_o+>__ Good Demand For Broadcloths. Broadcloths are in good demand from the cutters, jobbers and retailers. The demand is described as mostly for the striped merchandise on white or colored grounds, with some buying of the geometric patterns. The interest in broadcloths has affected linens to some extent, but a leading seller here of the last named said yesterday that he had received fairly good repeat orders from jobbers. Linen prices are very firm, the rise in sterling recently having occasioned advances in pirces quoted. The broadcloth vogue has al- so had an influence on the way printed voiles are moving. ——_s2-o____ Jobbers Sell Flannels Well. Although reports from various mar- kets do not wholly agree, it appears that the buying of 1925 lines of flan- nels by the jobbing trade has so far been relatively larger than that by the cutters. The reason is said to be that the stocks of the jobbers were very low when the new season opened, while the cutters, due to the back- wardness of buyers of the finished garments, were not very short of the piece goods. The result was that the wholesalers had to replenish their stocks to meet the restricted, though steady, demand for the goods on the part of retailers. The cutters, on the other hand, have been forced to buy only such goods as they required to fill occasional gaps. —_2~++___ Stripes Stressed in Neckwear. Cut silk merchandise is leading in men’s Spring neckwear, most of the demand at present being for ties in various cut silks. Stripes, plaids, checks and polka dots are the out- standing patterns with he use of color being very marked. There is a belief in some quarters that figured merchan- dise may be in stronger demand for the late Spring. That the figured goods will be in a better position for the Fall is conceded by many in the trade, as the belief is that stripes will then very likely be overdone. Printed crepes, foulards, reps, failles, moga- dores and silk and wool tie silks are stressed. —_t o> __ Costume Slip Still Leads. The vogue for the costume slip, which first manifested itself several months ago, continues unabated, judg- ing from reports that have come in from members of the United Petti- coat League of America. Bright colors still top the mode in the best- selling garments, but the more staple “bread and butter” shades are not neglected. The reports also say that a nice business is being done in petti- coats, despite the vogue for the slip. Most of the petticoats that are selling now show embroidery as decoration, bui some of them are made with the so-called shadow hem. A few are trimmed with flat “pinked” ruffles. —_22.___ Popularity of Suspender Skirt. With the arrival of more buyers in the market here a further growth of interest in the “suspender” skirt for Spring is noted. Until recently the large stores gave most attention to the skirt, but during the last week or so out-of-town buyers have begun to take it up with a degree of enthusiasm. Wholesalers figure on the style as one ot the sure leaders for the youthful trade, for the early season at any rate. Its popularity is also expected to have @ favorable effect on blouse sales to the young girl. The skirts are being shown in a large variety of flannels, hairline stripes, plaids and novelty pat- terned fabrics. —~»+->——__ Progress of Stout Wear. In a number of instances, stout wear firms find their orders for Spring are larger than last year at this time. Wholesalers comment on the increase as reflecting the growing concentration of consumer demand. A great num- ber of women are being satisfied in the retail stores, according to this version, who formerly had to go to dress- makers for their garments. The atten- tion given to the proper sizes of gar- ments for “short stouts” is also a beneficial factor. The ensemble is a feature of the Spring stout wear lines and is said to be meeting with favor. —_~2++____ Glove Orders Take Spurt. Orders for Spring gloves have shown a substantial increase lately, ac- cording to manufacturers. The buying covers both suede fabric and silk cloves, with the short glove having a rovelty French cuff stressed from a style standpoint. In colors the sands and grays stand out prominently. The suede fabric gloves are said to be in Strongest request from a volume standpoint, but, with the progress of the season toward Easter, the demand for the silk merchandise is looked up- on to show a marked gain. ——2-2-o__ Diesel engine propulsion of steam- ships promises in the near future to force the passing of the steam age in so far as it relates to vessel operation. With the advent of this new propelling rower has come a change in the mod- ern ship’s auxiliaries. Many have given way to electrical operation, among them the picturesque steam winch; and later the steam whistle. To replace the latter, however, was a rroblem, which only recently was solved by the invention of a visible air whistle, which uses compressed air, which is plentiful aboard a motorship, and at the same time gives off a steam cloud that makes each blast visible to an approaching ship. The new whistle is of the diaphragm type. The steam making element is composed of a tank filled with a liquid which is emitted through an atomizing nozzle. Exclusively Wholesale JOBBERS and MANUFACTURERS ets, Hosiery, Underwear, Men’s .; and Boys’ Furnishings, Wom- GRAND RAPIDS DRY GOODSco. of STAPLE and FANCY DRY GOODS including Piece Goods, Blank- en’s and Children’s Ready-to- wear and Notions. CWO Grand Rapids, Mich. a February 4, 1925 MICHIGAN TRADESMAN 19 SALARY OR COMMISSION. On Which Basis Should Salesman Be Paid. It is gradually becoming apparent to employers of traveling salesmen that some more adequate means of paying the latter must be found than either the salary or commission systems now in existence. Perhaps it would be better to say “fairer,” instead of “more ade- quate,” for it is upon the fairness of their compensation that much of the mental attitude of salesmen is based. Observing employers of salesmen are realizing more and more that it is upon the latters’ mental attitude that much of their success in selling depends, and they are further realizing just how much their own success depends on that of the salesmen. “No one who has given really seri- cus thought to the question of paying salesmen in a way that will work to the best interests of all concerned has ever reached the conslusion that either the straight salary or the ordinary commission form of remuneration fills tne bill acceptably,” a man who is a student of business matters said yes- terday. “Both systems are hand-me- downs from the days when neither general business nor selling was any- thing like so complex as it is to-day. “Salaries have in great measure been superseded by commission payment plans of one kind or another, but there are still many firms that give their men a regular stipend each week. Just when and how the commission form of payment came into being I am not in a position to say. Neither can I say whether it was born of the feeling that the employer was not getting enough out of his salesmen in return for the salaries he paid them or whether it resulted from the demands of salesmen fcr a form of payment that would, seemingly at least, be more commen- surate with the results they obtained. “T have heard both sides of the case discussed many times, both by em- ployers and salesmen. I have heard salesmen say that they could do their work with less tenseness and could get better results if there was not always before them the realization that if they do not get orders they will not get any payment for the time and effort they put in in trying to get their prospects to buy. I have heard others say that they would not work on a salary under any conditions. “Likewise I have heard employers ecy that they would not pay salesmen salaries because they would not have the stimulus for working hard that exists under the commission form of payment. With statements of this kind I have little patience. They imply that salesmen will not give their best ef- farts unless they are forced to do so, yet I know from personal association with many of them that, taken as a whole, there is no harder working or more conscientious group of employes in any line of endeavor. “TI have also heard manufacturers and wholesalers say that they would prefer to pay their men salaries, basing their assertions on the contention that they could not only be controlled best under the salary system, but that they would return an aveagre net profit to the business over a period of years much higher than would be returned in a similar period by salesmen working on a strictly commission basis. This is tecause men who work on a salary basis are not averse to selling the lines on which the greatest profit to the house lies. “To say it another way, salaried salesmen can be told on what to con- centrate and they will do it. They know that if they find the sledding hard at any particular period, or with any particular line, their compensation does not suffer. The contrary is true of commission salesmen. They get paid only for the results they produce and their aim usually is to produce them as quickly as possible. This means that they follow the line of least resistance so far as they feel they can without arousing adverse comment, aid the line of least resistance is usual- ly the line of least net profits to the house. “Another place where strictly com- mission salesmen fall down, from the viewpoint of general value to the house is in the opening of new accounts. It is ¢. commercial axiom that to open a new account is one of the hardest lrinds of selling, unless the merchan- dise offered is such that it will virtually sell itself. It usually takes time to start a new account and nurse it along to the point where it will be profitable to either the salesmen or their em- pleyers. The commission men either cannot or will not take sufficient time to open aS many new accounts as they should, for the simple reason that the time required to sell to them is time that otherwise would be spent in book- ing orders from old accounts with a definite return in commissions. “This attitude toward new business on the part of commission salesmen is costing many houses thousands of dollars annually in lost sales, yet the men who do the selling can scarcely be blamed for it. They get no commis- sions for trying to get orders; they have to get business or go unpaid. A number of firms who have ‘seen the light’ have .tried to alleviate this con- dition by offering bonuses on new business, but the principal weakness of such plans lies in the fact that if the salesmen do not get new orders they get neither commissions nor bonuses. Consequently, they are no better off than they were before. “However, bonuses for new business are not wholly to be condemned, for they at least act as a stimulus to sell- ing efforts. My personal opinion, though, is that they are a great deal more logical and more likely to pro- duce better results in the long run if offered in conjunction with the pay- ment of salaries.” One of the forms of compensation for salesmen which has attracted no little attention in business circles be- cause of its completeness and fairness is the plan of Art in Buttons, Inc., which is located in Rochester, N. Y., and which manufactures the merchan- dise from which it takes its name. This plan hes now been in operation for about two years, and is said to have worked very well. In putting it be- for the sales personnel, this statement wee made by the corporation: ‘Determining equitable compensa- tion for the service rendered by each employe constitutes a most important problem. for modern business, and it is one which is receiving the attention of some of the best minds of the coun- try. “Since the idea of measured pay for measured service is acceptable to both the fair-minded employe and the simi- larly minded employer, it has been comparatively easy to apply this prin- ciple to many mechanical and repetitive operations. It has, however, been cifficult to adapt it to the problem of selling, into which the individuality of the salesman and the individuality of the purchaser so largely enter. “Heretofore, salesmen have been paid either a salary, a commission on sales made or a combination of both. Much might be said in favor of and against these plans. However, if a man receives a salary he is either un- cer or over paid. In good times he is underpaid and in poor times overpaid. If paid on a commission basis he dis- poses cf those items most easily sold, irrespective or the profit made on such items. “Thus the ideal compensation plan must provide for payment for any and all efforts put forth in the company’s inzerest or behalf, whether or not such eiforts result in immediate sales; must stimulate the sale of profitable items irom the point of view of the sales- man’s employer, and must act as an incentive. “Under the Art in Buttons’ compen- sation plan salesmen report daily all calis made and all interviews had, and are paid not only for the calls and in- terviews reported, but also for submit- ting the daily reports. In addition they receive various rates of compensation (based primarily on profits) for selling different items and different variations oi the same item. Further, the stimu- letion afforded by certain carefully worked-out sales engineering plans re- suits in increased earnings for the salesman. “Art in Buttons believes, therefore, that it has an ideal basis of compensa- tion, which makes measured pay for racasured service possible for its sales- men.” — ses The function of business is to pro- vide the material necessities of man- kind. It is doing this and more. Busi- ness to-day is rising to new heights. It has a conscience and a soul. Busi- ness realizes that it must enter into the various community problems. The hospitals, the research laboratories, the other charities and scientific achieve- ments are promoted chiefly by busi- This is the answer to the oft-repeated charge that business is sordid. ness men. hotels—the shopping district. and individuals. Grand Rapids National Bank The convenient bank for out of town people. Located at the very center of the city. Handy to the street cars—the interurbans— On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of bank- ing, our institution must be the ultimate choice of out of town bankers Combined Capital, Surplus and Undivided Profits over $1,450,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones oe ge hia Detroit Congress Building Telephone 51443 TAX SERVICE Federal, State and Inheritance The BEYER CO. ACCOUNTANTS and AUDITORS Cost and Financial Systems G. R. SAVINGS BUILDING Draenei anna et ah A EIA NNER ENR RR NAN an Some Varieties of Co-operative Mar- keting. William Hirth, editor of the Mis- souri Farmer, started out some years age with the declared intention of putting Armour and Swift out of busi- ness in Missouri. The egg business was only part of his program. After an experimental period of fiirting with the egg market the farm- ers of that state who had organized under the Hirth banner got a common s2nse view of the speculative nature of the egg market and the risks of physical losses, coming at length to respect such internal considerations as the need for good plants, the market control of paying prices and of some provisior for absorbing the ups and downs of the market. They were practical enough to or- ganize their produce-paeking plants as stock companies returning dividends to the exchanges, and they have more recently put their buyers under con- trol of a sales agent in Chicago, in which measures they have followed usual packer experience. The plants are fed by the exchanges, which kandle all kinds of farm pro- duce and also sell a good many differ- cat things to the farmers, such as coal, sali, binder twine, feed, flour, etc. Their eggs have been standardized in these piants, and the output from the differ- ent plants is pretty much alike—in fact, as nearly as they can be. There is a drive now on to induce the farm- ers in the different localities tributary to the central plants to sign what they call a producers’ contract, agreeing to sell all their produce through the cen- tral organization. So far it is said to be succeeding. The different packing plants are all sevarate corporations governed by sep- arate boards of directors. The opinion is growing amongst some of those re- sponsible for the success of these plants that they would have been bet- ter off under one corporation; for, al- though they are all part of the Mis- souri Farmers’ Association, each plant is subject to the control of its own manager in the decision of important questions relating to the mutual inter- ests of all. The plants return profits, if any, after a certain dividend has been paid te the exchanges that support them financially, and the exchanges, organ- ized in the same manner, also dis- tribute their dividends to the farmers c:rect. To our readers who may be fa- miliar with the more usual practice among Western and Southern co-op- eratives of packing and selling the produce before payment, or at most advancing a proportion of market value until sale and then, before dis- bursing the proceeds of sale, taking out a retain per package or unit of measure for the expenses and needed reserves. The Missouri organization pian differs in the interesting particu- lars that it follows the more usual wicthods of corporations. No dcubt, the experience of the first few years has brought out some limita- tions of the California system, if we may cai! it that, when applied to the needs of heterogeneous business like that conducted by the Missouri farm- ers. The erection of a person in the form of a stock, dividend paying com- pany was found more practicable, if not as purely co-operative in form. The needs of all business are similar, consistitig of capital or credit, physical «quipment, usually some real property, reserves, often of a special nature which must be built up in advance for a {vture need, responsible control and final distribution, in the case of co- operatives, of all profits not absorbed by operating, managerial and other expenses. When the form of the co-operative organization follows closely the or- ganization of any big corporation, it differs from the corporation organized for profit almost solely in its origins. Eventually it must pay dividends, or make assessments or go out of busi- ness, and, in the case of stockholders of the corporation organized for profit, these results are the same. Control of the co-operative is likely to be political whereas in the corpora- tion organized for profit, control is- usually to be found in some large siockholder or family or business group of stockholders or in the case of unprofitable business, it diverts to creditors who hold certificate equiva- lent to shares of stock. We believe that, on the whole, the co-operative organized around one rreduct, forming, as it were, a vertical trust, is pretty sure to follow the California plan or something similar, while the co-operative business which is organized to handle a general line will be compelled, through accounting difficulties, to follow a plan similar to the established custom of corporations erganized for profit. The California plan seems to have limits in this particular, since we find niany crops that are scattered over a large producing area, as, for example, ¢ggs in the corn belt, which, while im- pertant crops having a large volume in the aggregate, their primary markets are too scattered to be organized on the California plan. The question remains as to the ad- vantages of farmer ownership of a business merely because it caters to farmers’ interests when the patronage is ¢lective and the control is vested in February 4, 1925 MOZART Brand Fancy Canned Goods CUT WAX BEANS CUT REFUGEE Beans GOLDEN WAX Beans REFUGEE BEANS EXTRA GOLDEN WAX BEANS EXTRA REFUGEE BEANS SMALL en LIMA BEAN LIMA BEANS FRESH GARDEN SWEET CORN Special Small Grain Corn SUCCOTASH Special Small Grain Succotash EARLY JUNE PEAS EARLY JUNE SIFT- ED PEAS LITTLE GEM PEAS : BEETS SWEET MIDGET FRESH GARDEN PEAS SPINACH DAINTY SWEET TOMATOES AL WILD Blackberries TELEPHONE PEAS BLACK Raspberries oo eer m UNTLEGENPEO © . sumexu EXTRA SWEET a SAUER KRAUT WRINKLED PEAS HOMINY ABOVE ITEMS IN EXTRA STANDARD “GOODWILL BRAND” ABOVE ITEMS IN STANDARD “WERTHMORE BRAND” KENT STORAGE COMPANY GRAND RAPIDS ~ LANSING ~ BATTLE CREEK holesale Grocers, General Warehousin 1g and Distributin 2 Red Star Flour There are fundamental factors behind the widening distribution of RED STAR Flour. Sound merchandising stands out, of course, but precisely the influence in the enviable position of this brand is the high quality that goes into every sack. Never is.an attempt made to cheapen the quality to meet a price. Always one price, a price that affords the finest in quality. JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN Always in Demand “Yellow Kid” Bananas O. K. Grapefruit Vinke Brand Onions The VINKEMULDER CoO. Distributors of Fruits and Vegetables =, February 4, 1925 MICHIGAN TRADESMAN stockholders who are, after all, an as- sociation of farmers, as in the Missouri exchanges. How does this differ from mutualizing a business such as that of Swift & Co., and, if that business were completely mutualized among small stockholders, how soon would it come under the control of a public service commission? Paul Mandeville. — <--> Inherent Weakness of the Direct Mar- keting Plan. An extensive discussion appears in ihe December Bulletin of the National Poultry Butter and Egg Association under the caption “Why Not a Poultry Bureau,” in which the editor digresses to stress the disorderly consequences of direct from farm or by truck deliv- erics to consumers and to dealers. The difficulties seen by the editor of the Pulletin that are likely to arise from the growth of this custom (and its growth is favored, of course, by good roads and settled conditions) are two in number. First the practice takes a considerable portion from the visible suoply of eggs and covers thereby op- erations the knowledge of which are important to proper adjustments be- tween supply and demand; and, second if this method of marketing is to con- tinue and grow, then, in the opinion Gi the editor, the time will come in certain markets when the present wholesale and jobbing method of dis- tribution will be used only to serve those territories at a great distance which cannot be served by the truck method. The volume from the latter arrivals will not be sufficient to make their marketing profitable for exist- ing agencies. In its economic consequences, direct marketing is no different from the cus- tom of keeping poultry in the back vara. It is estimated that the eggs still produced off farms, or that are eaten on farms and therefore not sold to go into trade, comprise not less than 40 per cent. of the crop and probably more nearly 50 per cent., forming a great invisible supply not accounted for in any farm census of eggs sold. The chief market consequence of the invisible supply is that it reduces the validity of calculations made from the visible supply which, to be useful, have to be first weighted with the probable invisible supply. The growth of mid- dleman activities of all kinds was stimulated by the unsettled conditions of the past decade and may be expected to diminish with more settled times. We do not anticipate a return to pre- war conditions; that is impossible in a nation growing so rapidly as ours. What we shall see is a much wider use af those economies which shouid fol- low direct marketing when it is really more direct in the sense that it reduces duplication of an important process. There are, of course, creative ideas that do not survive the economic test. That the economic justification of a new custom can be anticipated with any accuracy by a Government bu- reay is open to question. The bureaus find it difficult enough to keep up with histcry and to spread more quickly the sound measures as they are discovered and applied by private agencies. They do not appear to function well in the realms of prophecy and projection, many Someone has said that the most in- sistent evidence of a living God is His imminence, or that quality which com- pels us in our daily acts to square our- seives with conditions which were never anticipated, but which have forced themselves upon our attention by blocking the ways of our imagina- If the business man has one ser- vice to perform above all others, it is t» discover, acknowledge and square himself with conditions as they de- tion. velop. We have observed that direct mar- keting will reduce the need for mid- diemen, but we have come to the con- clusion after a rather long period of watching the efforts to reduce opera- {ion, that rarely, if ever, can both ends —__—_ Increase Retail Sale of Fish This Year. Building up a market for all edible fch is a task which the U. 5S. Fisheries Association, as well as the Middle At- lantic Chapter, will undertake during Publicity through advertising is the the coming year. local national only way this will, if possible, be ac- complished. A publicity campaign is to educate the American people not only to eat more fish, but to eat those varieties of fish which can be produced and Popular varieties need It is the other kinds that require publicity, such as. the grouper, mullet, carp, hake, herring, skate, pollock and fish of this char- Many of these fish are just as good as the higher priced or more popular species, but because they are not well known to the consumer, they in abundance. no advertising. acter. cre, during seasons of greatest pro- duction, a glut on the market. At such times these fish do not sell at prices high enough to pay the cost of transporting them to market, not con- sidering the cost of production. Many times vast quantities of fish are releas- ed from the traps and seines because of this condition. ——_ «<-> Know the Success Family. The father of Success is Work. The mother of Success is Ambition. The oldest son is Common Sense. Some of the other boys are Per- severance, Thoroughness, Foresight, Enthusiasm and Co-opera- tion. The oldest daughter is Character. Some of her sisters are Cheerfulness, Loyalty, Courtesy, Care, Economy, Sincerity and Harmony. The baby is Opportunity. Get well acquainted with the “old man,” and you will be able to get along pretty well with of the family. Honesty, all the rest —_s-s a All of us are born equal, but im- iediately after birth the inequality be- gins to. show. Receivers and M. J. DARK & SONS GRAND RAPIDS, MICH. Pa a Seasonable Fruits and Vegetables Shippers of All ———_—_——<—— “The Wholesome Svread for Pread™ “THE ORIGINAL” QUALITY NOT PREMIUMS SELLS NUCOA I. VAN WESTENBRUGGE Muskegon-Grand Rapids-Holland You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable —_ Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Wm. D. Batt FURS Hides Wool - Tallow Agents for the Grand Rapids By-Products Co.’s Fertilizers and Poultry Foods. 28-30 Louis Street Grand Rapids, Michigan CHOCOLATES My But They’re Good —————e STRAUB CANDY COMPANY Traverse City, Mich. Saginaw, W. &., Mich. Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce ‘A BEST SELLER” The Little Miss Broom Select Fancy Corn—Fine and Green Beautiful Orange Handle— Velvet Finish LIGHT AND DURABLE At a price which is particu- larly attractive. Michigan Employment Institution for the Blind Saginaw, W. S. Mich. MICHIGAN TRADESMAN February 4, 1925 Sat A onitceetael ie eo —a i = Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice-President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Some Timely Preparations For Spring Paint Campaign. Written for the Tradesman. In paint selling, it has been said that preparedness is half the battle. In the w.nter months, when the paint trade 1s normally quiet is the time for the hardware dealer to prepare for an ag- gressive spring campaign in his paint d2partment. This does not mean that during the winter the dealer should lie down and put forth no selling effort at all. While exterior paints are of course out of scason, the time is very opportune to push interior finishing and _ interior paint specialties of all sorts. Agegres- sive salesmanship in these lines will pave the way for the aggressive paint campaign which is to follow a couple ot months later. Indeed, the specialty campaign of mid-winter is the first step in prepar- ing for spring. The dealer who has his spring prospect list ready now can, if he desires, start circularizing for timely goods. A “Brighten Up In- doors” campaign right now is a good, effective prelude to a “Clean Up and Paint Up” campaign a few months hence. The customer who buys a floor finish, a radiator paint or a wall finish from you now is all the more likely for that very reason to buy ex- terior paint from you when the sea- sor for outdoor painting arrives. Hence, it is worth while to pay extra attention in winter to such paint specialties as can be sold, and to push them for all they are worth. The average dealer will, however, sull find time to prepare adequately for the spring selling campaign. An im- portant step in this preparation is the revision of the prospect list. Every up to date paint dealer has some sort of prospect list of which he makes use regularly in his spring and tall campaigns. The list may be in caid-index form, or it may be in an ordinary indexed note book, or it may be merely a mental notation of pos- sible customers. The thing to do right now is to put this list in the most efficient form possible. Experience has shown that the card- indexed list is the most satisfactory. For this the dealer needs an ordinary card index tray with guides, and a supply of cards. In a simple prospect list these cards will be arranged al- phabetically. Where extension trade is done, or where an extensive campaign is plan- ned, the prospect list may be sub- d:vided; as (1) stores (2) factories (3) residences. Of course the residential Prospects will require the larger num- ber of cards. Nevertheless, some such subdivision of the general list is often found helpful. Some dealers have sep- arate classifications for (a) former customers who are repainting (b) Prospects who bought elsewhere and are repainting (c) owners of new buildings. These details of classification must be settled by the dealer himself. His own good judgment based upon speci- fic knowledge of his particular field of * operations is the one safe guide. A card-index system has the further advantage that, after a sale is made, a record can be kept of useful informa- tion; as, the colors selected for a job quantity bought, dimensions of the tuilding, weather conditions when the painting job was done, etc. Such in- formation is worth dollars and cents to the dealer, in view of the fact that the paint customer of 1925 is going to be one of the paint prospects again a few years hence. In canvassing the same customer for a re-order a few years from now, the dealer who is able tv go to his prospect with an estimate of the cost, with suggestions of new colors to use over the old ones, etc., las the inside track on the competitor who has no such information to guide him. So, if you have a card index prospect list, note down whatever information cf this sort comes your way, and file the card ahead. Thus, one dealer has a file for “1923 sales, “1924” sales, and he is now opening a new file for “1925 sales.” While the card index system is prob- abiy the most convenient and in the iong run the least complicated, an or- dinary note book, indexed, is far better than no list at all. It is far better than the more mental notation which is as far as some merchants go in keeping track of customers and prospects. In compiling the prospect list for the spring of 1925, go over last fall’s list carefully. Customers who have been sold will of course be weeded out. Note should be made also of property changes. Owners of new buildings who have not yet painted are always good prospects. New purchasers of cld buildings are usually prepared to spend some money in “fixing up.” A good class of people to get and keep in touch with are those men, often car- penters or small wage earners, who add to their incomes by buying houses on margin and fixing them up to re- sell. One such ‘man who operates in a modest way in a certain city of 12,000 people is good for anywhere from six *o a dozen paint jobs in a year. An- cther man has two jobs every year, regular as clock-work, for the dealer. A VISIT to the G. R. Store Fixture Co. will put you next to saving money on Store, Office or Restaurant equipment. Cash or easy terms, Foster, Stevens & Co. WHOLESALE HARDWARE reson 157-159 Monroe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Soot and dust on window sill KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. fi i i| i Pa by WE INVITE your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or REPAIRING leather belts that you need quick service upon. Call us on either phone. GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers 1—3 IONIA AVE. GRAND RAPIDS, MICHIGAN THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. w. GRAND RAPIDS, MICHIGAN Michigan Hardware Company 100-108 Elisworth Ave., Comer Oakes GRAND RAPIDS, MICH. Wholesalers of Shelf Hardware, Sporting Goods and FISHING TACKLE eee | a A a ~ a ee 4 m: ° o ' wy ; . » February 4, 1925 Where the dealer has never had a prospect list before, the reasons for compiling a list are all the stronger. The prospect list is the backbone of the spring paint campaign. Most cam- paigns are conducted in conjunction with the paint manufacturer whose brand is handled by the dealer. The manufacturer supplies advertising mat- ter, which is sent out in co-operation with the dealer. In any event, the dealer has to depend on the manufac- turer for a good share of his advertis- ing material; the dealer’s part is to get a line on the local prospects and to help work out the scheme of advertis- ing distribution. But the dealer can do much to sup- plement the regular advertising mater- sal of the manufacturer by advertising material of his own contriving. Through this medium he can feature, not merely the brand but the store. Play up your own personality and that of your store. You are a purveyor of good paint, an expert whose advice in regard to painting is to be had for the asking. See that these and other ideas rclating to your store are impressed on the public. If possible, adopt a slogan. “The Blue Paint Store” is familiar to many merchants. The local dealer can, if he sets his mind to it, devise something just as original, just as striking and just as effective. To be successful, a slogan must be simple and it must be suggestive. It must, if possible, move the mind to- ward action. “Get it at Evans,” the siogan of a Philadelphia drug store, is a good example of the slogan that suggests action. ‘Austin’s, the store with the stock,” is another example of the suggestive. “Brown’s Purveyors of Pure Paints,” is a good instance of the alliterative slogan. “See Pentz for paints,” is brief but catchy. If you adopt a slogan, use it on all your advertising material. Use it in the newspaper, on the store window and store front, on wrapping paper, cn letter-heads and envelopes in cir- culars. Repetition is the great factor in the success of any advertising phrase. Hammer it in; until it is as familiar to your townspeople of to-day as the old town pump was to their fathers half a century ago. The paint manufacturer's advertising material is excellent; but the dealer should supplement it with something effective of his own. A good circular lciter, personally signed and sent out under two cent postage, should be the second or third item in the advertising follow-up campaign this spring. In this letter give concise but effective arguments for immediate painting. Touch on the insurance value of paint, its part in civic beautification, its sanitary aspects—and clinch your ar- gument with an invitation to visit the store and secure estimates at once. The last phrase of an effective letter should suggest specific and immediate action on the part of the recipient. Such a letter can be prepared now. It is better to prepare such material row than to wait until the dealer is busy with actual selling. Advertising copy can also be pre- pared in advance. To secure the best “S ~— results, newspaper advertising should MICHIGAN TRADESMAN QUALITY cun hand in hand with the direct-by- mail follow-up campaign. The third item in the campaign is good window display. Now is the time to get to- gether your ideas on this subject, and {o sketch on paper a series of effective cisplays to use when the campaign is under way. With the entire series of displays thus roughed out, it is an easy matter to put them together when the actual time comes. On the other hand, when the campaign is on, the dealer can’t spare much time for de- vising displays, for preparing adver- tising copy or for any other detail call- ing for mental concentration. Now, there are good paint displays and there can be better paint displays. Displays should, for one thing, be changed regularly. For another thing, they should, if possible, have an ele- ment of novelty. The novel element is often very simple. One of the most catchy displays I ever saw was a half- painted board. It was not a thought- sut idea, at that time, but an accident- al discovery. A customer having a little paint in the bottom of his last can after finishing a house used up the surplus on the back fence. The dealer saw the half painted board. One por- tion was weatherbeaten; the other after a winter’s siege looked as good as new. The dealer borrowed the board and used it as the text for a win- cow trim on “the preservative value ef paint.” It added a touch of novelty ty the usual neat display of paint cans and hangers. Another dealer uses photographs of houses painted with Blank Brand pant. He has a clerk take kodak snapshots of every house painted with the brand he handles; and he sends these out to his prospects, as well as using them in and about the store, and in window trims. A worth-while stunt is to pick up a few advance orders. Here and there a prospect will be encountered willing to buy his paint ahead of season. A few such orders taken ahead give the campaign a sort of impetus from the very beginning. They contribute as much to a good paint season as an start usually contributes to a good day’s work. It is worth some- thing to be able to say to your later prospects, “So-and-So has already or- dered his paint from us. He knows it is early, but he wants to be sure of a supply at present prices.” Precept is good; but example counts for more than precept in salesmanship as every- where else. early Finally, the dealer having planned his campaign as far ahead as possible, should campaign according to plan. It never pays to be a quitter. To start a follow-up advertising campaign through the mails and then to let it drop, or to fail to follow it up with aggressive personal effort inside the store, is a fatal throwing away of opportunities. Good advertising is never wasted— unless you quit before the results have a chance to get to you. Then they get to your competitor. Victor Lauriston. —_——_—2s>_—_—_ Don’t sit back and leave it to your competitors to spring all the surprises on the public. Try for the new things yourself, GUARANTEES Y our Profit You’re SURE of rapid turnover, growing profit, because Rumford’s Purity, Economy, Dependability and Nutritious Phosphates make better bakings! It makes satisfied customers RUMFORD CHEMICAL WORKS, Providence, &. }. Rumford THE WHOLESOME BAKING POWDER GOOD CANDY Replenish your stock with the kind that sells the year round NATIONAL CANDY CoO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN When it comes to foods there is nothing better than HOLLAND RUSK If you don’t carry it now order a case from your jobber today. Be sure to get the package with the Windmill Trademark Holland Rusk Company, Inc. HOLLAND MICHIGAN At Every Meal Delicious cookie-cakes and crisp HEKMAN'S | appetizing crackers — There is a Boake Caes Hekman food-confection for every meal and for every taste. kman Biscuit (0 (4 Grand Rapids.Mich MICHIGAN TRADESMAN February 4, 1928 veel etl EC verity = Te © < < oni 8 = a AMA BA Nyy Gevtees U0 NNN VAY \\\ News and Gossip About Michigan Hotels. Detroit, Feb. 3—Hotels in existence in Detroit thirty years ago, with al- most a Nation-wide reputation, were the Cadillac, Russell, Normandie and Griswold. Only two of these, the Normandie and Griswold, are in ex- istence to-day. The Russell House, operated for half a century by the Chittendens, father and son, was superseded by the Ponchartrain, in its day the most pre- tentious hotel in Michigan, if not in the entire West. It was razed a few years ago to make way for the First National Bank Building. William J. Chittenden, Jr., of the old stock, is now assistant manager of the Morton Hotel, Grand Rapids. Well known were the Schwartz brothers, who were at the helm at the old Cadillac, where meals, the equal of which will never be known to future generations, made them famous. The Schwartz’s retired years ago, and the new Book-Cadillac now occupies the site of the old Cadillac. Fred Postal came to Detroit three decades ago, a country youth from Evart, Michigan, and made the old Griswold the talk of his State. He was gathered to his father’s some years ago. The Griswold is still in operation, with Harry Postal, his son, as manager. Twenty years ago, George Fulwell assumed control of the Normandie, and is, with his son-in-law, Robert Pinkerton, as resident manager, still in control of and successfully operat- ing this institution. From the good old days with stove heat, wash bowl, pitcher, etc., the Normandie has kept ahead of the times and is thoroughly modernized. It is just as popular with its class of patrons as it was before the invasion of the Tuller, Statler and Book-Cadillac. Hale and hearty, mentally and physically, George Fulwell is still much in evidence at the Normandie. Though he controls other establish- ments, among them the Colonial Hotel at Cleveland, his home is Detroit and he is an honored member of the Michi- gan Hotel Association. I speak of these historical facts for the reason that nearly every day I run across traveling men who refer to the wonderful entertainment they received at the hands of these famous landiords, when hospitality and cour- tesy were considered essential features of hotel operation, and enjoying, as I do, the friendship of George Fulwell, I am always entertained with reminis- cences of the good old days when rest and refreshment were dispensed at $2 per day, and all you could eat at that. When I am in Detroit I always en- joy eating at the Normandie cafeteria. It is by no means the largest of this class of food dispensaries, but it bears out the claim of its proprietor that good, wholesome cooking is by no means a lost art, and it is surprising the number of people who parallel my notions as to the excellence of. this establishment. Here is a regular dollar dinner served at the Park- American Hotel, at Kalamazoo: Cream of Fowl Beef Broth, Noodles Hot House Radishes Olives Halibut Steak, in crumbs, Tartar sauce Chicken Livers Saute, with Bacon Breaded Veal Cutlet, Tomato Sauce Plain Omelet Roast Ribs of Prime Beef au jus Mashed, Steamed and French Fried Potatoes Creamed Hominy Baked Macaroni and Cheese Cottage Cheese, Green Peppers Pumpkin Pie Chocolate Sundae York Ice Cream Pound Cake American Cheese 3everages Here are two offerings by George Woodcock, Hotel Muskegon, at Mus- kegon: New Fifty Cent Luncheon Puree of Tomato Soup Celery Baked Lake Trout, Parsley Sauce Boiled Bacon and Spinach toast Veal. Browned Sweet Potatoes Individual Chicken Pie 3aked Pork and Beans Baked Potatoes Aut Gratin Potatoes Mashed Turnips Hot Rolls, Wheat, Rye and Whole Wheat Bread Suet Pudding, Vanilla Sauce Ice Cream and Macaroons, Beverages Cent Dinner Queen Olives Seventy-five Beef Broth Fried Oysters Fried Lake Trout, Tomato Sauce Prime Roast of Beef, Brown Gravy Baked Spare Ribs, with Dressing Fricassee of Lamb, Green Peas Fried Spring Chicken, Family style Baked Apples Mashed and Lyonaise Potatoes Creamed Parsnips : Hot Rolls Corn Muffins Grape Pie Bread and Butter Pudding Coffee Mr. Woodcock specializes on sea foods of every description; in fact, car- ries and serves a greater variety than any caterer in Michigan, outside of Detroit. His clam chowder is an in- centive for much praise from those who are so situated that they can pro- cure it. Hotel Fairbairn, P. C. Bierer, Man- ager, Detroit, is among the later can- didates for public favor as a bachelor hotel. It has 400 rooms, with modern conveniences, beautifully furnished, which are being offered at modern prices. Mr. Bierer goes somewhat farther and is supplying table d’hote meals, of excellent selection and qual- ity, as shown by the accompanying menus: Luncheon, 45 cents Old Fashioned Beef Steak Pie Individual Beef Steak Pie Calves Liver, with Bacon or Onions Ham Omelet, with Asparagus Tips Roast Stuffed Breast of Veal Mashed Potatoes Bread and Butter Beverages An evening dinner, including all the above, with the addition of Baked Hubbard Squash, Pineapple Pie and Lemon Pudding. is served for 65 cents. According to estimates Detroit has 200 hotels with an average rooming capacity of 100, or 20,000 rooms in all, an interesting topic for thought by those who incline to the belief that this town or that needs a new hotel just because a few days in the year show enough business to fill them. The average house count is about 40 per cent. In plain English three-fifths of all rooms in this city are idle, but there is a promotor on the job every minute and a would-be investor blos- soms forth in the same period of time. I told Charlie Norton, veteran head of the celebrated Hotel Norton, that it was rumored he was salting down a quarter of a million each year from operating his hotel. He doubts it. Thinks maybe the Norton cashier takes in an amount approximating this sum, but that certain outlays for matches and soap reduce this estimate some- New flotel Mertens GRAND RAPIDS Rooms $1.50 and $2.50 Bath, Tub or Shower Club Breakfast 25c and up. Union Luncheon 50c. Dinner /75c. A A TOM LUCE (i ( iH bg. ( Fire Proof The Pantlind Hote The center of Social and Business Activities. Strictly modern and _fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in connection. 750 rooms Rates $2.50 and up with bath. Te a Leeann tee ee Morton Hotel yeu are cordially invited to visit the Beautiful New Hotel at the old location made famous by Eighty Years of Hostelry Service. 400 F ooms—400 Baths Menus in English WILLIAM C. KEELEY, Managing Director. IN THE HEART OF THE CITY Division and Fulton RATES } ( $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION ¥ & \ , February 4, 1925 what. And Preston talks as though there is some incidental outlay for new towels and possibly laundry work. Further along there might be some “overhead.” But the general notion prevailed among investors that the re- ceipts represent the profits, and then they wonder why they are eventually “frozen” out, and ultimately a receiver operates the property. R. H. Reynolds, who a very few years ago took the Wildermuth Hotel, at Owosso, out of the scrap heap, so to speak, and made it to blossom like a green bay tree, has sold his interest in the property to Arthur G. Berner, who is to take possession on March 1. The rejuvenation of the Wildermuth has excited the admiration of all hotel men, as well as commercial travelers, who have been at all familiar with the accomplishments of Mr. Reynolds. Under adverse conditions and handi- caps of all kinds, he made a hotel which is now physically the equal of any in that part of Michigan, sup- plied with almost every modern im- provement, and certainly most at- tractive to the eye. Its dining room, or, to be more exact, coffee shop ap- peals to everyone who has ever visited it. The service in all departments has been most gratifying. Mr. Reynolds, has, as yet, made no definite plans for the future, but I predict that he will not be idle. His knowledge of hotel operation certainly possesses a com- mercial value that some far-sighted operator will recognize, if Mr. R. de- cides not to go into business for him- self, which is not altogether unlikely. Mr. Berner, who has acquired the property, does not claim to know everything about hotel running, but he is a successful business man, and if he follows the policies established by his predecessors, will probably find he has made a good investment. Arrangements have already been made for installing a new, complete laundry in the Wildermuth. It is my prediction that this will prove a most profitable idea. Hotel laundry bills these days are most certainly terrific, and certainly without any valid reason. At least any explanation I have ever heard made was not convincing. Owosso is a good hotel town. The National Hotel, operated by L. G. Heyer, is existing under a short term lease. It is a fine site for a hotel property and undoubtedly some day will be occupied by an_ institution worthy of this most enterprising city. Many traveling men find a home there, and like Lou Heyer. Considering his facilities, he does well, and I wish him much better equipment some day. Frank S. Verbeck. o-oo Hides, Pelts and Furs. Green, No. 1 ~------------------------ 10 Green, No. 2 ------------------------ 09 Cured, No. 1 ------------------------ 10 Cured, No. 2 ------------------------ 09 Calfskin, Green, No. 1 ------------ 18 Calfskin, Green No. 2 -------, a 16% Calfskin, Cured, No. 1 ------------ 19 Calfskin, Cured, No. 2 -------------- 2 Horse, No. 1 ~----------------------" 3 60 Horse, No. 2 ------------------------ 2 50 = 1 00@2 50 Old Wool .--------------------- Lambs ------------------------ 1 00@2 00 Shearlings -------------------- 50@1 00 Tallow. Prime 07 No. 1 06 No. 2 05 Wool. Unwashed, medium ---------------- @40 Unwashed, rejects ----------------- @30 Unwashed, fine -------------------- @40 urs. Skunk, Black ---------------------- 3 00 Skunk, Short ----------------------- 2 00 Skunk, Narrow --------------------- 1 00 Skunk, Broad ---------------------- 50 Muskrats, Winter ------------------ 1 25 Muskrats, Fall --------------------- 1 00 Muskrats, Kitts -~------------------- 15 Raccoon, Large -------------------- 5 00 Raccoon, Medium ------------------- 3 50 “Raccoon, Small --------------------- 2 00 Mink, Large ------------------------ 9 00 Mink, Medium ---------------------- 7 00 Mink, Small ------------------------ 5 00 ——_oeas>_—- The idea of working for a living and minding our own business is some- thing that should be taught in school. MICHIGAN TRADESMAN Worth While Bill in Interest of Mer- chants. Senator B. L. Case has introduced a bill in the State Senate which would, if exacted into law, tend to reduce much of the loss merchants are now compelled to face from itinerant and irresponsible debtors. The measure is described as Senate Bill No. 15, File No. 17. The text is as follows: Section 1. Whoever, either ditectly or indirectly, shall purchase any pro- duce, merchandise, meat or supplies from any farmer, merchant, or the owner or operator of any elevator or meat market, or accept any service from any laundry, with intent to de- fraud such farmer or merchant, or the owner or operator of any elevator, meat market or laundry, shall be fined not exceeding $25, or imprisonment in the county jail or city workhouse for not exceeding ten days or both. Section 2. Proof that such person refused to pay for such produce, mer- chandise, meat or other supplies or services rendered, or that he abscond- ed without paying or offering to pay for the same, shall be evidence of the fraudulent intent mentioned in the preceding section. Section 3. It shall be the duty of every merchant, and the owner or op- erator of every elevator, meat market or laundry, or of every farmer who wishes to take advantage of this act, to keep a copy of said act printed in large plain English type, posted in a prominent place in the store, elevator, market, laundry, barn or other place where his business is carried on, and no conviction shall be had under this act until it be made to appear to the satisfaction of the court that the pro- visions of this section have been com- plied with by the person making the complaint. The above measure was ordered printed and referred to the Judiciary Committee. The Tradesman commends this bill to the support of all merchants who would like to see the credit transac- tions of Michigan business men placed on a more stable basis. Every mer- chant who shares in opinion would do well to enlist the co-operation of his Senator and Representative with as little delay as possible. —_2+>—___ Winter Days in Onaway. Onaway, Feb. 2—Six weeks more beautiful winter, so the ground hog says to-day. A little cold, it is true, but who could prescribe better weather for a Michigan winter. Of course, this is the temperature that goes with it and no excuses or apologies to offer. The big community play has come and gone. It was a complete success from the standpoint of acting and a return date would be very acceptable to the people. They played to a full house two nights and were continual- ly applauded. The proceeds will boost the community funds and Bob Shaw, the manager, has again demonstrated his ability to make good in the theatrical line. Hee The little trouble existing at the American Wood Rim Plant when the polishers walked out has been adjusted satisfactorily and the boys have _re- turned to work. Misunderstandings will sometimes creep in and we are glad that nothing serious developed. Ice, ice, ice. A constant stream of teams can: be seen drawing the most beautiful sparkling clear ice that has ever been harvested. The Knights of the Maccabees had big doings last Wednesday night, when they initiated a class of thirteen. Dis- trict manager North was present and installed the new officers. The ladies served supper and furnished a splendid entertainment. The order is growing rapidly. Squire Signal. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN 25 HOTEL DOHERTY CLARE, MICHIGAN Absvlutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 OCCIDENTAL HOTEL IRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Muskegon ses Mgr. Michigan WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager Hotel Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN \ HOTEL CHIPPEWA European Plan New Hotel wit all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Hot and Cold Running Water and Telephone in every Room $1.50 and up 60 Rooms with Bath $2.50 and $3.00 Excellent Cuisine Turkish Baths HENRY M. NELSON Manager MANISTEE, MICH. Dining Room Service WHEN IN KALAMAZOO Stop at tne Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. HOTEL BROWNING GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away 150 Fireproof Rooms Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 A SERVICE YOU CAN GIVE When you sell Fleischmann’s Yeast-for-Health to your customers, you are doing them a service, for to sell Yeast is to sell health. Customers appreciate thoughtfulness and give their trade to those stores which show most service. Let your customers know you sell Fleischmann’s Yeast by keeping in view the package display sign which is supplied you and by sug- gesting Yeast to the people who call. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE MICHIGAN TRADESMAN F 3 What the Pharmacist Owes the Public Our relation with the public is a twofold one, as we all know. We are their pharmacists and we are more than their merchants, according to our recently adopted slogan. Furthermore we are to be tried first. All of this weighs us down with a certain amount of responsibility and it is this re- sponsibility that I should like to dis- cuss in the time allotted me. As pharmacists we must train our- selves by means of a college education and drug store or other pharmaceutical experience to be able to compound and dispense drugs and medicines and we must prove ourselves to be of good moral character, acquire a certain age and pass a State Board examination. With many pharmacists the idea of re- sponsibility to the public ends right truth this is only the be- ginning. Up to this point we have only qualified for the responsibility that is come. But I am not going to waste your time in writing at length of the care you must exercise in selecting pure drugs, watching out mistakes, giving service 24 hours of the day, making sure that the right medicines go to the right people and all the other stock respon- which are a part of every honest pharmacist’s routine and for which he deserves no more credit than the engineer of the locomotive who pilots his train safely from terminal to terminal daily or a hundred and one citizens whose necessary part of our daily existence. I am not belittling these things, but I say they are routine. They are the things we are supposed to do and do well, as our contribution to the life and welfare of our fellowmen and as a return to our God for the right to live. What, then, are these greater re- sponsibilities to which I have made reference? First place must be given to the of keeping our calling clean in the ethical that word. Me must be our brothers’ keeper and we must “ this brother if he is weak and refuses to abide by the law. He is the speck who will soon cause the entire apple to rot and if we mean to accept the responsibility which is ours and which we advertise to the public as having been accepted, then we must make good. In fact, the very life of our profession depends upon making our high sounding not mere statements on a page, but words translated into living examples our daily acts. there. In yet to for doctor's sibilities tasks are a responsibility sense of squeal” on resolutions printed of sincerity, by A profession can rise no higher than the individuals who compose it. Does this mean anything to you? It must. You cannot help but. know that it is your responsibility to see that Coliege of Pharmacy is properly sup- ported, that the gateway to the morally unqualified; that you exer- discrimination in the selec- clerks and apprentices; that you stand back of your Board of Phar- macy in its regulatory and police work that due care in giving character endorsements and that a bond of friendship is not nearly as holy as the responsibility you accept in the title of pharmacist and conveyed by that further your it closes due cise tion of you exercise taking over the responsibility title = 1 along this line as you know very well that many sibility could be enumerated under this The not considered need not discourse additional items of respon- same broad view of the subject. that we have same importance as the drugs, errors in prescriptions and the other things which I call routine duties. We must realize that they are of far because they are Show me the man who the moral standard and I will show you the man who can be trained without much difficulty to accept any of the routine responsibili- ties. 3oards of Pharmacy have the power to suspend or revoke licenses for of- fenses against the pharmacy law. The result is that offenses are the exception rather than the rule. It seems to me that pharmaceutical association mem- bership should likewise be suspended or revoked for offenses against the ethics of our profession. The weak brother will think twice before he commits an unethical act if he knows there is swift and effective punishment in store. Suspension member- ship in professional organization with statement of point is them as of the buying of pure the catching of now greater importance fundamental. measures up to from the reason for the suspension would not be relished We ought to have the of our convictions and put a a public by anyone. courage premium on the detection and punish- ment of violators of our code of ethics rather than upon the protection of such practices by diplomatic silence. What can we expect the public to think of us if we do not clean our own When, according to recent statistics, about one-fourth of the drug of New York City have had their alcohol permits revoked because of violations of the prohibition laws and that fact is published, the public has a right to wonder what we mean when we say, than a merchant.” You may say to yourself “but that is New York; I am in Michigan. What they do in New York does not bother me.” Nothing could be further from the truth. A single dispatch to the house? stores “Your druggist is more newspapers of your state from a New York press association brings the problem right to your very door, and what the New York druggist has done to place him in a bad light reflects on you whether you admit it or not. None The minute we step is our of us are isolated. into a profession, its business business. Some time ago a well-known phar- maceutical house placed on the mar- ket a preparation of quinine and choc- Another concern marketed a similar product. The method of com- petition followed by the second con- cern led the originator of the product to bring legal action. The case finally reached the Supreme Court of the United States and the decision of that court, recently rendered, is a very humiliating document to retail phar- macy. Just in passing it is of interest to note that the Court decided that anyone has a right to combine choco- late and quinine and market it under a name which is descriptive of the product, but the particular part of the decision which I want to bring to your attention is the following: olate. “Tt is apparent, from a consideration of the testimony, that the efforts of petitioner to create a market for Quin- Coco were directed not so much to showing the merits of that preparation as they were to demonstrating its prac- tical identiy with Coco-Quinine, and, since it was sold at a lower price, in- ducing the purchasing druggist, in his own interest, to substitute, as far as he could, the former for the latter. In other words, petitioner sought to avail itself of the favorable repute which had established for respondent’s preparation in order to sell its own. been “Petitioner’s salesmen appeared more anxious to convince the druggist with whom they were dealing that Quin- Coco was a good substitute for Coco- Quinine and was cheaper, than they were to independently demonstrate its The evidence establishes by a fair preponderance that some of peti- tioner’s salesmen suggested that, with- out danger of detection, prescriptions and orders for Coco-Quinine could be filled by substituting Quin-Coco. More often, however, the feasibility of such a course was brought to the mind of the druggist by pointing out the identity of the two preparations and the enhanced profit to be made by sell- ing Quin-Coco because of its lower price. There is much conflict in the testimony; but on the whole it fairly appears that petitioner’s agents induced the substitution, either in direct terms merits. or by suggestion or insinuation. Sales to druggists are in original bottles bearing clearly distinguishing labels and there is no suggestion of decep- tion in those transactions; but sales to the ultimate purchasers are of the product in its naked form out of the bottle; and the testimony discloses many instances of passing off by re- tail druggists of petitioner’s prepara- tion when respondent’s preparation was called for. That no deception practiced on the retail dealers, and that they knew exactly what they were getting is of no consequence. The wrong was in,designedly enabling the dealers to palm off the preparation as that of the respondent. One who in- Was February 4, 1925 Chocolates Package Goods of Paramount Quality and Artistic Design LPars e chold Gent Unless it is C. C. PARSONS’ it is NOT HOUSEHOLD AMMONIA PARSONS AMMONIA COMPANY, Inc. NEW YORK SIDNEY ELEVATORS Will reduce handling s ense and speed up work—will 6 money for yon. Easily installed Plans and instructions sent with each elevator. Write stating require- ments, gi kind of machine and size of platform wanted, as well as height. We will quote @ money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohlo INVENTORY OVER 0. E. FAUSKE GENERAL MERCHANDISE » SND BARDY, STOCKS CHECKED UP. Place your or- der Now for This Year’s Supply. We make all styles and sizes. Get our prices and samples. We also handle Short account registers to hold sales slips. Ask us about it. BATTLE CREEK SALES BOOK CO. Room 4 cceenilitdadaataadanae Moon-Journal Bldg. Battle Creek, Mich. MADE RIGHT—SOLD RIGHT Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flaur, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. February 4, 1925 . MICHIGAN TRADESMAN 27 duces another to commit a fraud and i i W RR : 2 print news and the kind of news they : io a i ce a . . * . 3 ne the means ot consummating will print about pharmacy depends on HOLESALE DRUG PRICE CU ENT a it is equally guilty and liable for the what pharmacists do. If they play s injury. fai i i air, there wil i Prices quoted i i ee pas oo will be nothing but favor- q are nominal, based on market the day of issue. ee ge e past conduct able news to print. We have demon- < of petitioner, the practices of some _ strated thro strz ugh the Drug Trade Bu- Acids Lavend - = | ; ar F o Mine ‘ druggists to which it has led, and the reau of Public Information that there Boric (Powd.) -. 15 @ 36 [evendar dari : 31 20 tar oi ss right of respondent to an effectiv is iff i i i eae een -— SS tenes, 1 2 0G 25 a @3 00 Se effective is no difficulty in securing universal a -------- 39 @ 46 Linseed, a. 6 Co @3 00 a sk hee) he decree fairly may acceptance of favorable pharmaceutical inane tained BK % Linecd ee a... ee > - | e a the original packages sold news by the press of this country, but Nitric -.-------- 9 @ 15 Linseed, ra. iess'1 2091 43 i. . oo 1 to druggists shall not only bear labels we cannot expect them to whitewash Sulphuric “papain aKe * Neatsfoot oe se oe oe ! early distinguishing petivoner's bot. our offenses. Robert P Se fo « So oe os 1 Mee cain Ane @2 20 :- tled product from the bottled product — . Ammoni O'yellow fodine | oo @. 8 5 : monia yellow __..___ odi a of respondent, but that these label The Watcher. wae a 1 ae ne ooo 180 : ter, 26 deg. -.10 @ 18 . "Malaan Iodine, Colorless @1 5 shall state affirmatively that the prep- —. i: . 7 Water, a Pro ne sho 13 orange, ‘Sweet ‘ s0g4 75 _ = aeads : : Anxious if we were ate, n u e is aration is not to be sold or dispense In winter by the riba Car -. ie 5 Some oan e a ae i iG @ 25 ori on ee ac Coce Ouutee or be uscd Ge Aline n summer by the gate; Chloride. “Gran. 10%@ 20 Foumproyat _ § 008 ; 3 ange i. oe prescriptions or orders calling for the a hag ana her tenderly, ‘ Balsams ae pace ae 13 50 i 00 a lane o a oe ae ue > a ad such foolish care, opaiba ---~---- r lov ion, Came... & latter. The Court says, in effect, you The long way home would seem more Fie (canada) a3 o608 80 ieauren Pee Oe . > must tell these druggists right on your ce ale wpttne thee ee i... (he 1.” Cae label that they dare not substitute. You H tt uy) Tol seein — 4 wigs 3 omeee true 3 a? 3 oe rue es “ al oe : Soe eee tea UC ant 6 ene oe cannot rely on their integrity. , She never could fseuett ee Barks aga < * a ome cs RANTY Senna, Tinn. pow. 25 CARER TGE ans a6 Fe pe ‘a # SODA FOUNTAIN aa ae S Coriander D pine “as 310 2... a0 r pow. 7 MACE .-22-- nee he best one on the market today —. =x. Ag $2 Mace, powdered. Oh Almonds, Bitter, Rennielt ona “Bo 40 Morphine 2. 11 18@11 93 . e SOQ7 16 gins aecune ca >= | = : Two Kinds Almonds, “Bitter, | ion ee 2 oo —_- Te sn hue Nenien, Gk ee a : : : see ae. — oe Pepper black pow. 33 reliable kind that use ice and — 1 401 60 Lobelia, powd. -. 9125 Pitch: "purgundry 10 4 MECHANICAL REFRIGERATION aisgeas Swat, "UOT Mustard, (UST. 6G $f Questia ug Amber, erude —— POPPY ---------— 22 a, a Amber, crude —- 1 80@1 78 Quince 1 22, 38 Rochelle “Salts —— 08 a8 , rectified 176@200 pig "~—.... Mis : No matter what kind you are interested in a 2 gogi 43 Sabeailia ~~ eg 32 Sale ‘Peter ug 2 oe . Sain MO Se See a 22 io ok the oa 1 6001 75 Sunflower __.__- 11%@ i6 Seidlitz Mixture ug 4 . i m ae $428.00 and up. Terms Cassia i bed 50 Worm, Levant --4 00@4 25 fan den «ak mae i eee ; ce r oe cast. 22%@ 25 you esire them. But write us now— Cedar Leat 1 gt 00 " ao, ie GO a C406 2 ee t on andil Spring. ee - : SS: 2 Tinctures Soap, white castile 12 00 Cocoanut - 5@ 36 a ee ft ian oo @1 80 Soda Bicarbonate 340 10 HAZELTI Groton... 2 00@2 25 Aloes ------------ @1 45 Seda Bicarbonate th9 10 & PERKINS DRUG CO — Seed --.. ; Bt CO Arica —....._ @1 10 eee i. Aen . (ean Gee G2 4 Sulphur, roll---- 34@ 10 a MICHIGAN G d R : Lo 1 281 60 B na .. @1 35 Sulphur, Subl. -.. 04@ 10 ran apids a 1 nel a ean Goo +s 2 = = Juniper Berries_ 3 00@3 25 none gy —* 3: = a y . Juniper Wood .150@1 75 Canthraradies —_— @2 88 ue ae were i a . — _...150@1 70 Capsicum Aes @2 30 Vanille ix. noes 2 1@2 oo at Sen —.___ @2 20 anilla mx. pure 2 50 1 35@1 50 Catechu --------- @1 75 Zine Sulphate a eo 1 ing and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- Prices, however, are liable to change at any time, and country merchants will have their orders filled at market vrices at date of purchase. ADVANCED Whole Cod White Wine Vinegar Tea Ralston Branzos Ralston Food Saxon Wheat Food Gasoline Parowax Corn Syrup Sugar Veal Lamb Mutton DECLINED AMMONIA 16 oz. 32 oz. Arctic, Arctic, Quaker, 36, 12 oz. case 3 85 b. 10 Ib. pails, per doz. 15 lb. pails, per doz. 11 20 25 lb. pails, per doz. 1 7 70 BAKING POWDERS Arctic, Queen Royal, Royal, Royal, Royal, Rocket, 7 oz. tumbler Flake, 25 Ib. ke 10c, doz. 6 0z., 5 lb. 16 oz., doz. 1 35 eZ 12 95 BEECH-NUT BRANDS. Wire CHEESE AND a a sauce . Mints, all flavors .____- 60 OD eee 70 Fruit TORR 70 Caramels Sliced bacon, large -- Sliced bacon, medium Sliced beef, large .._ Sliced beef, medium — Grape Jelly, large _._ Grape Jelly, medium_. Peanut butter, 16 oz. Peanuts butter, 10% oz Peanut butter, 6% oz. Peanut butter, 3% oz. Prepared Spaghetti __ Baked beans, 16 oz._ BLUING Original See 70 3 60 3 25 5 10 2 80 4 50 2 70 4 70 3 25 % 00 1 25 1 40 -1 4 me condensed Pearl Ni Crown Capped 14 doz., 10c dz. J3 dz. l5c, ds. 85 1 26 BREAKFAST FOODS Cracked Wheat, 24-2 Cream of Wheat, 18s Pillsbury’s Best Cer’l Quaker Puffed Rice__ Quaker Puffed Wheat Quaker Brfst Biscuit Quaker Brfst Biscuit Ralston Branzos ---- Ralston Branzos --_- Ralston Food, large —- Saxon Wheat Food ~-- 3 85 CS HOD NO et peo OT ND Shred. Wheat Biscuit Vita Wheat, 12s pun te | Post’s Brands. Grape-Nuts, 24s Grape-Nuts, 100s Instant Postum, No. 8 Instant Postum, No. 9 Instant Postum No. 10 Postum Cereal, No. 0 Postum Cereal, No. 1 Post Toasties, 36s -_ Fost Toasties, 24s Post’s Bran, 24s BROOMS Parlor Pride, doz. 6 Standard Parlor, 23 lb. 7 Fancy Parlor, 23 es 0 Nwwownwrwroenmw Ex. Fancy Parlor 25 lb. 9 2 &x. Fey. Parlor 26 Ib. 2 : 3 00 BUTTER COLOR Dandelion, Nedrow, wee mee 3 oz., doz. CANDLES Electric Light, 40 Ibs. 12.1 Plumber, bs. 8 Parafiine, 6s — 14% Pa is ....... 1% Wicking 40 Tudor, 6s, per box -. 30 CANNED FRUIT. Apples, 3 Ib. Standard 1 60 Apples, No. 10 _ 5 Apple Sauce, No. Apricots, No. 1 1 35@1 90 Apricots, No. 2 2 85 Apricots, No. 2% 2 60@3 75 Apricots, No. 10 -... 8 00 Blackberries, No. 10 10 Blueber’s, No. 2 2 00@2 Blueberries, No. 10__ “ Cherries, No. 2 Cherries, No. 2% -.__ 3 Cherries, avo. 10 ___. 10 Loganberries, No. 2 __ 3 Peaches, No. 1 1 25@1 Peaches, No. 1, Sliced 1 Peaches, No. 2 2 Peaches, No. 2% Mich 2 Peaches, 2% Cal. 3 25@3 7 Peaches, 10, Mich. ~. 7 75 Pineapple, 1, sl. 1 80@2 Pineapple, 2 sl. 2 80@3 P’apple, 2 br. sl. 2 65@2 P’apple, 2%, sli. 3 35@3 P’apple, 2, cru. @2 Pineapple, 10 cru. __ oe Pears, No. 2 3 --4 00@4 -. 1 75@2 Plums, No. 2 Plums, No. 2% 2 Raspberries, No. 2, bik 3 Raspb’s, Red, No. 10 12 Raspb’s, Black, No. 10 -.-_ 11 50@12 Rhubarb, No. 10 -...__ 5 2 CANNED FISH. Clam Ch’der, 10% oz. Clam Ch., No. 3 3 00@ Clams, Steamed, No. 1 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.. Chicken Haddie, No. 1 Fish Flakes, small -_ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. —_ Lobster, No. %, Star Shrimp, 1, wet 2 10@2 2 Sard’s, 4 Oil, ky 5 75@6 Sardines, 4 Oil, k’less 5 Sardines, 4 Smoked 7 & Saimon, Warrens, %s 2 Salmon, Red Alaska_. 3 Salmon, Med. Alaska 2 7 Salmon, Pink Alaska 1 Sardines, Im. %, ea. wer Sardines, Im., ea. Sardises, Cal. 1 65@1 $0 Tuna, %, Albocore __ 96 Tuna, 4s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT. Bacon, Med. Beechnut 2 70 Bacon, Lge. Beechnut 4 50 Beef, No. 1, Corned __ 2 75 Beef, No. 1, Roast .. 2 75 Beef, No. 214, Eagle sli 1 25 om bo pt 89 9 Co DD et Beef, No. %, Qua. sli. 1 75 Beef, 5 oz., Qua. sli. 2 50 Beef, No. 1, B’nut, sli. 4 05 Sap Sago 2.020 86 Beefsteak & Onivgns, s 2 75 Chili Con Ca., Is 1 35@1 45 Deviled Ham, %s -.. 2 20 Deviled Ham, %s --- 3 60 Hamburg Steak & Onions, No. 1 Potted Beef, 4 oz. Potted Meat, \% Libby boty Potted Meat, % Libby 9u Potted Meat, % Rose Potted Ham, Gen. \% Vienna Saus., No. % Vienna Sausage, Qua. Veal Loaf, Medium Baked Beans Campbelis 2 Quaker, 18 oz. Fremont, No. 2 Snider, No. 1 Spider, No. 2... Van Camp, small -_ . Van Camp, Med. -... 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips 4 60@4 75 No. 242, Lge. Green 4 = W. Bean, cut 2. 22 W. Beans, 10 _. 8 50@12 Green Beans, 2s 2 00@3 7 Gr. Beans, 108 7 50@13 L. Beans, 2 gr. 35@2 6 Lima Beans, 2s, Soaked Red Kid. No. 2 1 20@1 Beets, No. 2, wh. 1 75@2 Beets, No. 2, cut .... 1 Beets, No, 3. cut -... 1 Corn, No. 2, Ex stan 1 Corn, No. 2, Fan. 1 80@2 Corn, No. 2, Fy. glass 3 : Corn, No. 10 ~. 7 50@16 75 Hominy, No. 3 1 00@1 Okra, No. 2, whole . 2 Okra, No. 2, cut 2 @ Dehydrated Veg. Soup Dehydrated Potatoes, ib. Mushrooms, Hotels ____ Mushrooms, Choice ___ Mushrooms, Sur Extra Peas, No. 2, E. J. 1 50@1 Peas, No. 2, Siift., June Peas, No. 2, = 3. Ex. Sift. Peas, Ex. Fine, French Pumpkin, No. 3 1 35@1 5 Pumpkin, No. 10 4 50@5 ) Pimentos, 4, each Pimentos, %, each __ Sw't Potatoes, No. 2% 1 6 Saurkraut, No. 3 1 40@1 Succotash, No. 2 1 65@2 Succotash, No. 2, glass 2 Spinach, No. 1 12 Spinach, No. 2__ 1 60@1 Spinach, No. 3__ 2 10@2 Spinach, No. 10__ 6 00@7 Tomatoes, No. 2 1 40@1 Tomatoes, No. 3 2 00@2 Tomatoes, No. 2, glass 2 Tomatoes, No. 10 _. 75 CATSUP. Bonut, Smal : Lily Valley, Lily of Valley, wy pint a7 Paramount, 24, Be a Paramount, 24, 16s _. 2 Paramount, 6, 10s’ .. 10 Sniders, 8 oz. 1 Sniders, 16 oz. Quaker, Quaker. 14° “Oz. 22 Quaker, Gallon Glass 12 CHILI SAUCE Snider, 16 oz. Snider, 8 oz. Lilly Valley, 8 oz. Lilly Valley, 14 oz. OYSTER oe Sniders, 16 oz Sniders, 8 oz. CHEESE Roquefort —___________ 55 Kraft Small tins ____ Kraft American Chili, small tins ___2 Pimento. small tins__ Roquefort, small tins Camenbert, small tins Wisconsin Old Wisconsin new __ Longhorn Michigan Full Cream New York Full Cream 3 aD DAO. oe 2 CHEWING GUM. Black Jack ---- Bloodberry Dentyne Adams Calif. Fruit —_.. Adams Sen Sen 6 Beeman’s Pepsin Beechnut: .200 Doublemint Juley Hrait: Peppermint, Wrigleys —- Spearmint, Wrigleys —- Wrigley’s P-K — Adams Adams Adams RADOITY 28 CHOCOLATE. Baker, Caracas, s Baker, Caracas, s Hersheys, Premium, Hersheys, Premium, Runkle, Premium, 4s. Runkle, Premium, ¥%s_ Vienna Sweet, 24s ___ 2 10 Bunte, Bunte, Bunte, : Droste’s Dutch, 1 lb... 9 Droste’s Dutch, Droste’s Dutch, Hersheys, Hersheys, Huyler Lowney, % Lowney, Lowney, %s Lowney, 5 Ib. cans —__- 31 Runkles, %s 32 Runkles, 36 Van Houten, \%s - __-- 76 Van Houten. %s ___-.. 76 COCOANUT. 14s, 5 lb. case Dunham 42 4s, 5 Ib. case 40 4s & Ys 15 lb. case__ 41 Bulk, barrels shredded 23 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 CLOTHES LINE. Hemp, 60 ft. 22 Twisted Cotton, 50 ft. : i d, 50 ft. 27 HUME GROCER CO. ROASTERS MUSKEGON, MICH COFFEE ROASTED McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Congas line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago Coffee Extracts M. Ye, perst00 22 2 ae Frank’s 50 pkgs. oa iow Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. ______ 6 75 Magie, 4 doz. —...____ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. _. Hebe, Baby, 8 doz. __ 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Baby _.__.. 3 60 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 45 Quaker, Baby, 8 doz. 4 35 Quaker Gallon, % dz. 4 30 Blue Grass, Tall, 48 _. 4 25 Blue Grass, Baby, 96 Blue Grass, No. 10 -- Carnation, Tall, 4 doz. Carnaion, Baby, 8 dz. Every Day, Tall Every Day, Baby ---- Pet, Tall Pet, Baby, Borden’ Ss, Borden's Baby eo Van Camp, Tall Van Camp, Baby ---_- 3 CIGARS Worden Grocer Co. Brands Master Piece, 50 Tin_ 37 60 Websteretts 37 50 Webster Savoy Webster Plaza -..--. 9 Webster Belmont__--110 00 Webster St. Reges_-125 00 Starlight Rouse —-_-- 90 % Starlight P-Club -_. 135 00 Little Valentine 37 50 Valentine Broadway 75 00 Valentine DeLux Im 95 00 Tiona 30 00 Clint Ford — —------. 35 00 Nordac ‘Triangulars, 1-20; per Mi —-.- 75 00 Worden’s Havana Specials, 20, per M 75 00 Little Dv: i Stogie 18 50 CONFECTIONERY Stick Candy Pails Standard : 2.0 ss , Jumbo Whapped Pure Sugar Sticks 600s 4 a Big Stick, 20 lb. case 20 Mixed Candy F rench Creams (GT OCOTS oo oo bee 12 Fancy Chocolates d lb. Boxes Bittersweets, Ass’ted 1 70 Choe Marshmallow Dp 1 70 Milk Chocolate A A__ 1 8 Nibble Sticks Primrose Choc. No. 12 Choc., Dark _ No. 12, Choc., Light — Chocolate Nut Rolls — 1 75 Gum Drops Pails AMISG 2 on es 17 Orange Gums ____--__ 17 Challenge Gums ____-_ 14 Mavorite — 20 Superior, Boxes —._-.. 24 Lozenges. Pails A. A. Pep. Lozenges 18 A. A. eink Lozenges 18 A. A. Choc. Lozenges _ Motto Hearts Malted Milk Lozenges 32 Hard Goods. Pails en Drops 223 20 O. F. Horehound dps. 20 Anise Squares ee ay Peanut Squares Horehound Tabets ___ i9 Cough Drops Bxs. Putnam sooo ea 1 30 smith Bros, 2.00022. 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 95 90 Specialties. Walnut Fudge Pineapple Fudge ______ Italian Bon Bons ___-__ Atlantic Cream Mints_ Silver King M. Mallows Walnut Sundae, 24, 5e Neapolitan, 24, 5c ____ Yankee Jack, 24, 5c __ Mich. Sugar Ca., 24, 5c Pal O Mine, 24, 5c COUPON BOOKS 50 Economic grade 2 100 Economie grade 4 50 500 Economic grade 20 00 1000 Economie grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. 50 CREAM OF TARTAR © ib. boxes: 38 February 4, DRIED FRUITS Apples 20 lb. box Apricots Evaporated, Choice ____ 24 Evaporated, Fancy ____ 27 Evaporated, Slabs ____ 20 Domestic, 11 Citron 40 1b; box, as Currants Package, 14 oz. Greek, Bulk, Ib. Hollowi Peaches Evap., Choice, unp. -.. 15 Evap., Ex. Fancy, P. P. 20 Peal Lemon, American —__-__ 24 Orange, American —_____ 24 Raisins. Seeded, Lulk Thompson's s’dless blk 214 Seeded, 15 »z. Thompson's seedless, California Prunes 70@80, 25 lb. boxes 60@70, 25 lb. boxes 50@60, 25 lb. boxes 4uwa0, Zd lb. boxes - 30@40, 25 lb. boxes __.@17 20@30, 25 lb. boxes -.@23 FARINACEOUS GOOWS Beans Med. Hand Picked __ Cal. Limas Brown, Swedish Red Kidney Farina 24 packages —__-_____ 2 50 Bulk, per 100 Ibs ---- 06% Hominy 100 Ib. sack _. Macaroni Domestic, 20 lb. box 1( Armours, 2 doz., 8 oz. 2 00 Fould’s 2 doz., 8 oz. 2 25 Quaker, 2 doz. 2 00 Pearl, 4 25 Pearl Barley Chester 0G and 0000 ~__1_.____ 7 26 Barley Grits P. Scotch, Ib. Split, lb. yellow -_--__ 08 Split, green: 2 10 Sago pc eetecc eget 10 Taploca Pearl, 100 lb. sacks -_ 9% Minute, 8 oz., 3 doz. 4 05 Dromedary Instant __ 3 50 FLAVORING EXTRACTS fast India Doz. Vanilla -- 2 00 2 65 PURE --_ % ounce ._-l1%4 ounce --2%4 ounce a ounce pee § ounce UNITED FLAVOR Imitation Vanilla ounce 10 cent, doz. 90 ounce, 15 cent, doz. 1 25 ounce, 25 cent, doz. 2 00 ounce, 35 cent, doz. 2 25 Jiffy Punch 3 doz. Carton _.--_.__ Assorted flavors. Mason, pts., per gross 7 70 Mason, qts., per gross 9 00 Mason, % gal., gross 12 05 Ideal, Glass Top, pts. 9 20 Ideal Glass Top, qts. - 80 gallon 36 FRUIT CANS. Mason. Half pint One ping io One quart 2.220. - Half gallon Ideal Glass Top. Half pint One pint 222 ele One quart 2.0 10 90 Half ols gcse eee 16 25 ubbers. Good Tae ee ee 75@80 2 2b ee ee February 4, 1925 MICHIGAN TRADESMAN GELATINE Jello-O, 3 doz —------ 3 45 Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 - Minute, 3 doz. ------- 405 Plymouth, White - ~~ 1 55 Quaker, 3 doz. _.--_- 2 70 HORSE RADISH Per doz, 6b 07. 2-2. 1 20 JELLY AND PRESERVES Pure, 30 lb. pails -_-- 3 50 Imitation, 30 lb. pails 1 80 Pure 6 oz. Asst., doz. 1 10 Buckeye, 22 oz., doz. 2 20 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Kent Storage Brands. Goud Luck, 1 ab. 26 Good Luek, 2 ib. ---- 251% Gilt Edge, 1 lb. ---- 26 Cait ‘Bidee, 2 Ib: —--- 25% Helicia. Ld ib G2 2s 28 oe 201% Van Westenbrugge Brands Carload Distributor Delicia, 2 Ib. Mucosa, Lt ib. 25% Nucoa, 2 and 5 Ib. -- 25 Wilson & Co.’s Brands oor a ee 2a a 20 bean Roe 222 25% MATCHES Swan 144 200 5 75 Wlarmondad, 144 OOA -~ S vu Searchlight. 144 box & 00 Red Stick, 720 1c bxs 5 50 Red Diamond, 144 bx 6 00 Safety Matches Quaker, 5 gro. case 4 75 MINCE MEAT None Such. 3 doz. -- 4 SA Quaker, 3 doz. case -- 3 60 ulbby, Kegs, wet, Ib. 22 MOLASSES. Gold Brer Rabbit No. 10, 6 cans to case No. 5, 12 cans to case No. 214, 24 cans to Cs. No. 114, 36. cans to cs. Green Brer Rabbit No. 10, 6 cans to case No. 5, 12 cans to case No. 246, 24 cans to cs No. 114, 36 cans to cs. Aunt Dinah Brand. No. 10, 6 cans to case 3 00 No. 5, 12 cans o case 3 te No. 2%, 24 cans 0 CS. 3 50 No. 1%, 36 cans Oe Cs. 3 UU New Orleans MIAO _ cl > Ol de Set So Fancy Open Kettle —- 74 Choice ----------------- 62 Bair 2. 41 Hatf parreis of extra Molasses in Catis Dove, ° 2 1b. Wh. L. 5 60 Dove, 24, 2% lb Wh. L 5 20 Dove, a 2 lb. Black 4 20 cid 24, 24 lb. Black 3 90 Dove, 6, 10 ib. Blue L4 4 45 Palmetto, 94 216 Ib, 5 to NUTS. Whole Almonds, Terregona_- 20 Brazil, New —------—-- § Faney mixed —_------- a Filb: arts, Sicily —— 5 Peanuts, Virginia, raw 11% Peanuts, Vir. roasted 13 Peanuts, Jumbo, raw 13 Peanuts, Jumbo, rstd 15 Pecans, 3 star ------ 23 Pecans, Jumbo ----- 50 Walnuts, California —- Bt Salted Peanuts. Fancy, No. 1 -------- 14 sul ~~ ----------- 23 Shelled : Almonds ------------- 68 Peanuts. Spanish, 125 lb. bags -------- 13 Wilperts —------------- $2 Pecans =. -- 2+) 1 06 Walnuts: __.-- 2 ae OLIVES. Bulk, 2 gal. keg ---- 3 60 Bulk, 3 gal. keg ---- 5 25 Bulk, 5 gal. Quart Jars, dozen --~ 6 00 Pint, Jars, dozen —_--- 3 00 4 oz. Jar, plain, doz. 1 30 5% oz. Jar, pl. doz. 1 60 9 oz. Jar, plain, doz. 2 30 20 oz. Jar, Pl. doz.-. 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 _ =. Jar, aeeeey eee 4 50@4 15 20° ne Jar, stuffed dz. 7 00 PEANUT BUTTER. ek al ure Bel Car-Mo Brand 8 oz., 2 doz. in case 4 1 Yb. pals ...._._- 12 2 Ib. pails ~__------- 5 lb. pails 6 in crate 14 lb. pails -—..___—_- 25 lb. pails ---------- 60 Ib. tins —-----.----- PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine ~- 12. Red Crown Gasoline, Tank Wagon —------ 16.7 Gas Machine Gasoline 37.2 M. & P. Naphtha 19.6 Cc ‘apitol Cylinder ------ 39.2 Atlantic Red Engine 21.2 Winter Black ------- 12.2 P olarine lron Barrels. ee 59.2 Mounim 2.2 61.2 Heavy. 64.2 special heavy -------- 66.2 xtra heavy —_----_— 69.2 Transmission Oil ---- 59.2 Finol, 4 oz. cans, doz. 1.40 Finol, 8 oz. cans, doz. 2.00 Parowax, 100, Ib. -._. 7.7 Parowax, 40, 1 Ib. —— 7.9 Parowax, 20. 1 Ib... 8.1 Semdac, 12 pt. cans 2 70 Semdac, 12 at. cans 4 30 PICKLES Medium Sour Barrel, 1,200 count -- 24 50 Half bbls., 600 count 12 25 0 gallon kegs ----- lu 0U Sweet Small 30 gallon, 3000 _----- 50 00 5 gallon, 500 -------- 10 00 Dill Pickles. 600 Size. 15 gal —___ fd 00 P ES. Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Blue Ribbon __------- 4 25 Bicycle ____________-_-- 4 ov POTASH Babbitt’s 2 doz. ------ 2 76 — e. ape Top Steers & “iteif.. -@17 auvu oteers & Ht 14@15% Mied. Steers & H'f. 12%,@14 Com. = H’f. 10@12% Top Good Megiuny =). === 09 Common. 2.020 07% Veal. Good : coe Oe 0 Ns Medium. 2 Ls Lamb a Medvum a Poa Be Good ._. Medium Poor sip ea ol Pork. Fieavy hose ............ 12 Medinim hogs ..__.... 3 Light Ness: 20 14 Loins 20200 ss Bites Vi Shoulders 222 4 Sparerios —___._._.._._._.. 13% Neck bones. 2020000 05 PROVISIONS Barreled Pork Clear Back -_ 29 00@30 00 Short Cut Clear 29 00@39 00 Dry Salt Meats S P Bellies __ 18 00@20 00 Lard Pure in tierces. _____. 11% bu ib. tubs ...- advance w% 50 lb. tubs ----advance 4% zu lb. pails ----advance % lv Ib. pails _---advance %& 5 ib. pails ----advance 1 3 lb. pails _._--advance 1 Compound tierces --- 14% Compound, tubs —.----- 15 Sausages Bologna 12% Paton 2 Pronkiort ......-+---.- 16 POPKRS Sle 18@20 Wea) 22 Te Woneue |) 220 11 Headcheese ..__...--. 14 Smoked Meats Hams, Cert., 14-16 Ib. 26 Hams, Cert., 16-18, lb. 27 Ham, dried beef Sets @34 California ‘Hams ____ @15 Vienic Boiled amc + 80) Gee Boiled Hams ---. 354% @37 Minced Hams __-- 14 @17 Bacon 2 2. Is @ oe Beef Boneless, rump 18 00@22 00 Rump, new 18 00@22 00 Mince Meat. Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass ------ 8 00 Pig’s Feet Cooked in Vinegar + Dbis. —________--.._ 1 55 1% bbls, 36 ibs. 27 1“ ple oe 5 30 2 0p. 23 11 50 iripe. Kis 16 ibe... 90 % bblis., 40 Ibs. ------ 1 60 % bbis., 80 lbs. ~----- 3 00 Hogs, per lb. ~------- @42 Beef, round set ---- 14@26 Beef, middles, set_. 25@280 Sheep, a skein 1 75@2 00 RICE Fancy Blue Rose 7%, @08 Fancy Head -------- amy Broken —_--_-.---— - &% ROLLED OATS Steel Cut, 100 Ib. sks. 3 50 Silver Flake, 12 Fam, 2 46 Quaker, 18 Regular -- 2 00 qwuaker, 128 rarnuly N < Mothers, 12s, Hl’num 38 60 Silver Flake, 18 Reg. 1 ov Sacks, 90 lb: Jute ---. 3 65 Sacks, 90 Ib. Cotton ~~ 3 75 RUSKS. Holland Rusk Co. Brand 36 roll packages ---- 18 roll packages ._ 36 carton packages -- boo ps . S 18 carton packages -- 60 SALERATUS Arm and Hammer -- 3 75 SAL SODA Granulated, bbs. ---- 1 80 Granulated, 100 Ibs. cs 2 00 Granulated, 36 2% Ib. pacaagesS --~-------- 25 COD FISH Middles 232...) 16 Tablets, 1 lb. Pure _. 19% Tabiets, % lb. Pure, Gog. 222 1 4u Wood boxes, Pure ---. 28 Whole Cod _...-_ 11% Holland Herring Mixed, Kegs —.._____ 1 10 Queen, half bbls. _ 10 26 Queen, bbls. ------- li bu WMilkers, kees ___..__.. 1 20 Y. M. Kegs -——_------ 1 05 Y. M. half bbls. --- 10 00 ¥. M. Mole. ._------ i9 00 Herring ¥ = K K, Norway -- * vu . pails ------------ 4u (ub Se 38. On Boned, 10 Ib. “poxes -. 21 Lake Merring % bbl., 100 ibs. ---- 6 5U Mackerel Tubs, 100 Ib. fney fat 24 50 Tubs, 60 count ------ 6 00 White Fish Med. Fancy, 100 lb. 138 00 SHOE BLACKENING 2 in 1, Paste, doz. -- 1 35 nu. Z. Combination, dz. 1 36 Dri-Foot, doz. ------ 2 uv Bixbys, Doz. -------- 1 Jo Shinola, doz. —-..___ 90 STOVE POLISH. Blackine, per doz. -- 1 Black Silk Liquid, dz. 1 Black Silk Paste, doz i Enamaline Paste, doz. ! Eramaline Liquid, dz. 1 E Z Liquid, per doz. 1 4¥ Radium, per doz. —--- 1 Rising Sun, per doz. 1 654 Stove Enamel, dz. 2 Vulcanol, No. 5, doz. 95 Vuleanol, No. 10, doz. 1 35 Stovoil, per doz. ---- 3 00 SALT. Colonial, 24, 2 Ib. ---- 95 Log Cab., Iodized, 24-2 2 Log Cabin 24-2 Ib. vase 1 Yu Med. No. 1, Bbls. --. 2 Med. No. 1, 100 Ib. bg. 95 Farmer Spec.., 70 Ib. 95 Packers Meat, 56 Ib. 63 Crushed Rock for ice cream, 100 Ib., each 7a Rutter Salt. 280 Ib bbl 4 50 Miocks, 69 10. ...-.«- 2 taker Sait, 250 tb. bbl. 4 we 106, 3 ib. Table _...__ 6 07 60, 6 Ib. Table __---- 5 57 20, 10 Ih. Table Loo ae 23 th Wages, Fabie ... 49 Colonial Iodine Salt __ 2 40 > eee SIvencints OF nakorns Su eh laaiel nN as cl a eee Ss Cer oe ey Per case, 24, 2 Ibs. .. 2 40 Five case lots ~------- 2 30 lodized, 24, 2 Ibs. --.. 2 40 Worcester Sos, Bbls. 30-10 sks. —--.... 5 40 Bblis. 60-5 sks. —----- 5 55 Bbls. 120-2% sks. -- 6 05 700-2 Ih. see i... 6 05 Bbls. 280 Ib. bulk: A Butter | 20. 4 20 AA-Butter _..-....__ 4 20 Plain 50-Ib. biks. --- 52 No. 1 Medium bbl. -- 2 75 Tecumseh 70-lb. farm She oe 92 Cases, Ivory, 24-2 cart 2 3d Bags 25 Ib. No. t med. 26 Bags 25 Ib. Cloth dairy 40 Bags 50 Ib. Cloth dairy 76 Rock “‘C’’ 100-lb sacks 70 SOAP Am. Family, 100 box 6 30 G@xport, 120 box —— 4 90 Big Four Wh. Na. 100s 4 00 Flake White, 100 box 4 26 Fels Naptha, 700 box 6 00 Grdma White Na. 100s 4 10 Rub No More White Naptha, 100 box -. 4 00 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 55 Woot, 100 box --.-._-- 6 50 Rairy, 100 box .—__._ 5 7d ‘ap Kose, 100 box ---- 7 85 Palm Olive, Lava, 100 box PES Oetagon 22). ¢umiaio, 100 box ---- Sweetheart, 100 box - Grandpa Tar, 50 sm. Grandpa Tar, 50 lge. Quaker Hardwater E€acoa, (28, box .- Fairbank Tar, 100 bx Trilby Soap, 100, abe 10 cakes free 144 box 11 00 DO cS ce Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS Oe rere ian EH ¥ iH j 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd, 3 dz. bx ¢ Bon Ami Cake, 3 dz. Climaline, 4 doz. ---- Grandma, 100, 5c ---- Grandma, 24 Large - Gold Dust, 190s ------ Gold Dust, 12 Large Golden Hod, 24 Jinx. 3 doz. ao La France Laun., & az. Tuster hos, 54 ....... Miracle C., 12 oz., 1 dz Old Dutch Clean. 4 dz Queen Ann, 60 oz. Rinso 100 oz. ~------- Rub No More, 100, 10 OZ. ~~ o-oo eee 3 75 3 25 4 Zu 4 V0 4 uv 4 00 3 20 4 25 4 50 3 60 3 75 2 26 3 40 ut 2 46 5 75 3 86 Rub No More, 18 Lg. 4 00 Spotless Cleanser, 48, 1 oe 3 85 Sani Flush, 1 doz. -- 2 25 Sapolio, 3 oz. 3 15 Soapine, 100, Snowboy, 100, 10 Snowboy, 24 Large -- 4 80 7 Speedee, 3 doz. ------ 20 Sunbrite, 72 doz. —. & Ge Wyandotte, 48 ------- 4 76 SPICES. Whole Spices. Allspice, Jamaica --.. @15 Cloves, Zanzibar -.-. @40 Cassia, Canton ------ @25 Cassia, 5c pkg., doz. @40 Ginger, African -..__. @15 Ginger, Cochin -. -._ @ab Mace. Penang @1 00 Witca No. 1 ... . @22 Mixed, 5e pkgs., doz. @45 Nutmegs, 7T0@80 @70 Nutmegs, 105-110 ---.@65 Pepper, Black -._.._ @19 Pure Ground In Bulk Allspice, Jamaica --. @20 Cloves, Zanzibar @54 Cassia, Canton --_---- @2h Ginger. Corkin ......... 42 Mastard .... ae Mace, Penang --..---@1 15 NGtINeee io @73 Pepper, Black -...... @27 Pepper, White --..-- @s8 Pepper, Cayenne ---. @32 Paprika, Spanish -... @42 Seasoning Chili Powder, l5c ---- 1 35 Celery Salt, 3 oz. ---- 95 Sage 2 60. 2... 90 CR SN ees 1 35 Gastie 3... 1 35 Ponelty, 3% oz. ---- 3 25 Kitchen Bouquet —-- 4 50 Laurel Leaves -....... 20 Marioram, } oz. ...-.. 90 BawGry, FF GH, nace nnn 96 Thyme, § of. -.....___ 90 Turmeric. 24% of -.--. 90 STARCH Corn Kingsford, 40 Ibs. _--. 11% Powdered, bags ua eee Argo, 48, 1 Ib. pkgs. 4 05 Cream, 46-1 ................. 4 30 Quaker. 406-1. ......... q Gloss Argo, 48, 1 Ib. pkgs. ~~ 4 05 Argo, 12, 3 Ib. pkes. 2 96 Argo, 8, 5 Ib. pkgs. .-. 3 46 Silver Gloss, 43 Is -- Ll% Elastic, 64 pkgs. ..-. 5 00 Tieer, 49-8) 3 50 ‘Tieer, 60 Iba. ..-—.._.. 0514 CORN SYRUP. GOLDEN-CRYSTALWHITE - MAPLE Penick Golden Syrup 6, 10 ib. cans - : a 46 o: 5 6cane =. _3$ & 24, 2% Ib. cans i eee 24, 1% Ib. cans 2 53 Crystal White Syrup 6, 10 ib. cans ... 3 95 12, 5b Ib. cans 415 94. 244 Ib. cans —._~- 4 30 24, 1% ib. cans -----~- 2 88 Penick Maple-Like Syrup & 10 th. cane .-_..-. 4 70 12.3 Ib. cans ae 90 54 9% Ih. cans _.___. 6. @ $4 136 1b. Cans —...._ ¢ 38 Unkle Ned. 6, 10 I Game —...... « oo 12, 5 Ib. cans —... 4 00 ‘4 9% th. cane 1... € 50 *4 136 Ib. cans .... 4 74 Corn Blue Karo, No. 1% Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 - Red Karo, No. 1% Red Karo, No. 5, 1 dz. Hed Kare, No. 10 —. imt. Maple Flavor. Orange, No. 1%, 2 dz & 38 We he DO GO Co DO © Orange, No. 5, 1 doz. 4 90 Oranze, No. 1¢ _.... 4 70 Maple. Green Label Karo. Green Label Karo -- 5 19 Maple and Cane Kanuck, per gal. __.._ 1 50 Mayflower, per gal. 1 65 Malpe Michigan, per gal. -- 2 50 Welchs, per gal, ----- 2 80 29 TABLE SAUCES Lea & Perrin, large 6 00 Lea & Perrin, small 3 35 Penner... of ae Royal Mint - . 2 40 Tobasco, 2 oz. Sho You, 9 oz., doz. bo co Cl bo & b Coed A-1 large 20 A-1, small d 15 Capers, 2 oz. Ea 30 TEA. Japan. Medium wo ae CRGOIGG aiasneo nun _. 87@46 Fancy oa Oe No. I Nibbs Sa ee 1 Ib. pe. Sifting i Gunpowder GCheliee . uc. EOE | Fancy iH J Ceylon Fekoe, medium ..._... 62 English Breakfast Congou, Medium -.--- Congou, Choice ---- 35@36 Congou, Fancy ---. 42@43 Oolong MONI goo 36 Cheese 2, Vaney 2a mein OM TWINE Cotton, 3 ply cone an & Cotton, 3 ply balls a ae Weel 6 pW 2... VINEGAR Cider, 40 Grain ...... 72 White Wine, 80 grain 24 White Wine, 40 grain 19 WICKING No. 0, per groee _........ 75 No. 1, per grosa ._... § 1¢ No. 2, per grossa .._. 1 @ No. 3, per gross .... 2 0 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, pet dom. ...2.. 80 WOODENWARE Baskets Bushels, narrow band, wire handles uce ae Bushels, narrow band, wood handles ...... 1 80 Market, drop handle 85 Market, single handle 90 Market, extra ...... 1 60 Splint, large a. 6 Oe Splint, medium ou. ae Splint, small . ~ © OF Churns. Barrel, 5 gal., each.. 2 40 sarrel, 10 gal., each__2 55 3 to € wal. per wal. ... 46 : Egg Cases No. 1, Star Carrier __ 5 00 No. 2, Star Carrier... 10 00 No. 1, Star Egg Trays 6 25 No. 2, Star Egg Trays 12 50 ( Mop Sticks Trojan spring: .._... 2 00 mBclipse paleul Spring « vv No. Z, pat. brush hold Zz vo ideal, No. 7 1 1Z oz. Cot. Mop Heads z 06 16 oz. Ct. Mop Heads % Ov Pails 10 qt. Galvanized ---. 2 35 iz yt. Galvanized __-- 2 60 \4 qt. Galvanized _... 2 90 12 qt. Flaring Gal. Ir. 5 00 jv yt Tin Wairy .... 4 a 16 oz. Ct. Mop Heads 3 20 Traps Wood, 4 holes 60 Mouse, MLUUSte, WUUU, O Giles —~ ov Mouse, tin, 5 holes --.. 60 MOE, WOO cece 1 Ov HOt, GRTINE aneneecome 1 vw Mouse, spring ee 30 Tubs Large Galvanized -.. 8 50 Medium Galvanized -. 7 50 Smalf Galvanized __-. 6 50 Washboards Suanner, wiluve —...-. 5 76 Brass, single -—....._ 6 00 Glass, single ......... § @ Double Peerless —..... 8 50 Single Peerless ...... i ay Northern Queen a 5 50 Universal oc . ae Window Cleaners 12 in. cee ane 14 in. ecu 5 ae 16. in. ——n © Wood Bowls 13 in. Butter ae. ae 15 in. Batter ......... 3 9e 17 in, Butter .....-.. 12 19 in. Batter —. 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Fibre ~~ 6 Butchers Manila __--- 06 Kraft a en Kratt Stripe : . 09% YEAST CAKE Magic, 3 doz. eae 2 ae Sunlight, 3 doz. ‘ees a 70 Sunlight, 144 doz. ---- 1 36 Yeast Foam, 3 doz. -- 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED og ‘zop asd ‘uUuBMUyOSs}e ly 30 Proceedings of Grand Rapids Bank- ruptcy Court. Grand Rapids, Jan. 27.—On this day were received the schedules, order of reference and adjudication in the matter of Earl G. Reed, Bankrupt No. 2630. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids and has conducted two confectionery and ice cream stores at such place. The schedules list assets of $1,450, of which $500 is claimed as exempt to the bank- rupt, with liabilities of $38,938.58. Many of the claims are of a secured nature, at least one-half of the aggregate amount of indebtedness, and the court has writ- ten for funds for the first meeting, and the same having been furnished the first meeting has been called for Feb. 10. A list of the creditors of the bankrupt is as follows: Inez Hines, Grand Rapids L700 Hazeltine & Perkins Drug Co., Grand Hanids =. 8 OD Tom Rowling, Grand Rapids ____ 150.00 Remington Cash Register Co., Grand Rapids _- : oe R00 Strong Electric Co., Grand Rapids 180.05 Winegar Furniture Co., Grand Rap. 163.96 Morris Plan Bank, Grand Rapids 125.00 So. G. R, State Bank, Grand Rapids 200.00 M. L. Verdier, Grand Rapids —_ 150.00 Lewis Electric Co., Grand Rapids 90.00 J. Delinke, Grand Rapids ______- 90.00 EK. B. Gallagher Co., Grand Rapids 24.00 Blatz Brewing Co., Grand Rapids 90 Lewis Electric Co., Grand Rapids__ 8.14 Monarch Printing Co., Grand Rap. 23.75 Roy L. Watkins, Grand Rapids __ 37.00 Isaac De Fouw & Sons, Grand Rap. 30.00 Arctic Ice Cream Co., Grand Rap. 4.40 A. E. Brooks & Co., Grand Rapids 6 A. P. Andryshak, Grand Rapids Burton Hts. Creamery Co., Grand Re Bixby Office Supply Co., Grand R. A. E. Boulet, Grand Rapids ______ Burton Hts. Record, Grand Rapids Geo, Cornell & Son, Grand Rapids Consumers Ice Co., Grand Rapids Consumers Power Co., Grand Rap. Ellis Bros., Grand Rapids oe Electric Service Co., Grand Rapids Ellenbaas Bros., Grand Rapids ___ Folgers, Inc., Grand Rapids _ G. R. Lumber Co., Grand Rapids G. R. Gas Light Co., Grand Rapids Gilder Garage, Grand Rapids i Heyboer Stationery Co., Grand R. Holland-American Wafer Co., ore HS Hoekstra Ice Cream Co., Grand ROR A. L. Joyce & Co., Grand Rapids Geo. Crabman, Grand Rapids ____ Kelly Ice Cream Co., Grand Rapids Lee & Cady, Grand Rapids oe Klevenow & Co., Milwaukee _____ H. Leonard & Sons, Grand Rapids C. W. Mills Paper Co., Grand Rap. i J. E. Mueller, Grand Rapids Miller Candy Co., Grand Rapid Bell Telephone Co., Grand RB National Candy Co., Grand R National Grocer Co., Grand R Northern Coca Cola Co.. G Oakdale Coal & Wood Co.. Gr Richmond Stamp Works. ¢ Thomas Krapp Motor Co. L. T. VanWinckle. Gran Wolverine Spice Co.. G Woodhouse Co., Grand In the matter of | rupt No. 2629, the meeting have been meeting has been ¢ In the matter No. 2627, the fur have been receives been called for Feb In the matter of Bankrupt No. 2581, his return sh assets in th claimed as such as are The prop abandoned a th and returned as a Jan. 30. } schedules. cation in Ray Goss, Ban ter has been re as referee in ban Is a resident I of the bankruy schedules filed sets of $200, exempt to the bz are shown at $2.607.3% written for funds for the and upon receipt of meeting will be called, Same made here. A li of the bankrupt is as fo Creamery Package Mfg. illae H. F. Dowstra, Cadillac Cadillac News. Cadillac _______ Cadillac Print Co., Cadillac Krieger Currier Co.. Cadillac Nelson Bekman Co., Cadillac ___ Weber, Ainsworth Co., Cadiliac Nixon-Hansen Co., Cadillac Haynes Lumber Co., Cadillac Ford Garage, Cadillac ae Overland Garage, Cadillac _______ H. ©. Jorgensen Clothing Co., Cz illac Hair Store, Cadillac Kel’'y Motor Co., Cadillac ___ 43.60 3rehms Potato House, Cadillac __ 150.00 A. Anderson, Cadillac 116.00 MICHIGAN TRADESMAN John J. Cooper, Cadillac ~~_ -_-____ 150.08 Geo. Cooper. Cadillac 73.00 Drury Kelly Hardware Co., Cadillac 25.32 Theo. Burke, Cadillac 38.80 Fred Baker, Cadillac E : Mr. Baker, Cadillac 3 Cadillac Plumbing & Heating Co., A AMSMNG e ee W. T. O’Brien, Cadillac _______ Standard Oil Co., Cadillac Schemer Co., Cadillac Mr. schute Cadillac — National Dairy Council. Chicago 30.00 Feb. 2. In the matter of G. R. Grain & Milling Co., Bankrupt No. 2587, the trustee has reported the receipt of an offer from A. J. Hoolsema, of $160 for property appraised at $295, and also the offer of Tisch-Hine Co. of $25 for prop- erty appraised at $234.50. The accounts receivable, aggregating a book value of $1,800, will be sold to the highest bidder at auction. The date fixed for hearing and sale is Feb. 13. All interested shou!d be present. The sale will be at the office of the referee. Feb, 2. On this day was held the first meeting of creditors in the matter of Ed B. Nieboer, Bankrupt No, 2602. The bankrupt was not present or represented. Corwin & Norcross were present for pe- titioning creditors. Several creditors were present in person and by White & Reber and Wm. J. Brandstrom. Claims were proved and allowed. ___ Canned Foods Foundation. Canned Foods Week has undoubted- ly been an important factor in encour- aging the housewife to use canned products more generally. Its success on the one side and shortcomings on the other, have convinced those inter- ested in canned foods of the value of an all-year-round campaign of educa- tion. But its adequate realization in- volves so large an expenditure that systematic organized auspices back of it must be established. It is proposed to organize what shall be known as the “Canned Foods Foun- to finance, organize and con- a consistent campaign of educa- n, in which all those to be benefited sir part. Who shall finance how, appears to be the chief “he canner is more directly bene- n anybody else, but the broker, ha : ai iolesale and retail grocers would re in large measure the encourage- of a larger volume of trade, and ught to participate in the burden to some extent. is meant to be not only an ad- ig CaMpaign in print, but an ed- ucational campaign, participated in by peakers bureaus, university promotion | enlisting the support of women’s physicians and the trade gener- a result of this convention was paved for a well co-ordin- agement and it is believed conferences and co- een grocers, canners go far to accomplish At the Crossroads. he left and I to the right, “nh must sever— ay and a night, whether we our knowing) » its fellow heart > going! We are going. be for a day and a night it we ay be forever! For whether we live or whether we die (For the end is past our knowing) Here’s two frank hearts and the open sky, 3e a fair or an ill-wind blowing! Here's luck! : In the teeth of all winds blowing. tichard Hovey. New Issue February 2, 1925 $20,000,000 Est Railroad Company of France (Compagnie des Chemins de Fer de l’Est) 7% External Sinking Fund Gold Bonds Dated November 1, 1924 Due November 1, 1954 Interest payable May 1 and November 1. Coupon bonds in denominations of $1,000 and $500, registerable as to principal. Principal and interest pay- able in United States gold coin of the present standard of weight and fine- ness at the office of Dillon, Read & Co., New York, without deduction for any French Taxes, present or future. Application will be made in due course to list these bonds on the New York Stock Exchange. A Sinking Fund is provided, beginning May 1, 1925, which is calculated to retire the entire issue by maturity, by purchase in the market at or below 100% and interest or if not so obtainable, by call by lot at 100% and interest. Redeemable as a whole at 105% and interest on November 1, 1929, and on any interest date thereafter. Information in regard to this issue is given in a letter from M. Maxine Renaudin, President of the Board of Directors of the Est Railroad Com- pany, from which we summarize as follows: DESCRIPTION OF THE COMPANY The East Railroad, which is one of the leading French Railroads, operates 3,124 miles of track and connects the city of Paris with Bel- gium, Luxembourg, Alsace, Lorraine and Switzerland. The geograph- ical situation of its system assures a heavy freight traffic, as it serves one of the most important industrial regions of France, including the metallurgical district of Nancy, and the Briey Basin mines, and lies directly in the line of communication with the countries of Central Europe. Largely for this reason the receipts per mile of the Est Railroad are among the highest of the French Railroads. OPERATING PROFITS Dividends have been paid on the common stock of the Est Rail- road Company without interruption since 1846. For 1924 the earnings of the company, after payment of operating expenses, interest, dividends and full provisions for reserves will leave a balance sufficient to enable it to contribute approximately 20,- 000,000 francs to the railroad “Common Fund” referred to below. Before the war the company prospered to such an extent that by 1911 it had repaid all advances theretofore made to it by the French Govy- ernment on account of interest, and was free of debt. That part of the company’s system which was destroyed during the war (approximately one-fifth) has since been restored, the cost of restoration having been met by the Government, and all debts of the company to the Govern- ment contracted from 1914 to 1921 have been cancelled. SECURITY This is the first foreign loan contracted by the company. The bonds are the direct obligation of the Est Railroad Company and rank pari- passue with all other issues of the company now outstanding, and the company covenants that it will not place any mortgage, lien or other charge on any of its properties or reventies without causing this issue to share ratably in the security created by such mortgage, lien or charge. GUARANTY OF FRENCH GOVERNMENT The payment of interest and sinking funds on the outstanding bonds of the East Railroad Company, and amortization of and dividends on its capital stock is secured: 1. By the operating receipts of the road; Z. By the ‘Common ] und of all the large French Railroad Systems into which Fund certain excess receipts of all Systems are paid; 3y the payments which the French Public Treasury has under- fe _taken to effect if necessary to make up an deficiency in the Fund. Che “Common Fund” of the French Railroads and the undertaking of the French Government in connection therewith are described in detail in the President's letter. PURPOSE OF ISSUE The proceeds of this issue are to be used to meet the cost of con- structing new lines, for repairs and improvements, and the purchase of rolling stock. d We offer these bonds for delivery when, as and if issued and received by us and subject to the approval of legal matters by our counsel, Messrs. Coudert Brothers, in New York and Paris. If ts expected that interim receipts of Dillon. Read & Co. will be ready for delivery on or about February 10, 1925, Price 87% and Interest. To Yield Over 8.10% Further information is contained in a circular which may be had on request HOWE, SNOW & BERTLES (Incorporated) INVESTMENT SECURITIES GRAND RAPIDS NEW YORK DETROIT CHICAGO The statements herein, partly received by cable, have been accepted by us as accurate but are in no event to be construed as representations by us February 4, 1925 February 4, 1925 MICHIGAN TRADESMAN 31 Remarkable Facts About an Important Suburb. Owosso, Feb. 3—Owosso is a ham- let of 15,000 inhabitants, located 83 miles East of Grand Rapids. More to the point, from our viewpoint, Grand Rapids is 83 miles West of Owosso, and if anything happens or occurs down here we are going to let you know at intervals that you may not feel slighted. In other words, we do not wish to hurt your feelings. The streets of our fair city run East and West, and North and South and across each other at right angles, so this will’ give you a pretty fair map of the en- tire situation. This is for the informa- tion of your ‘Mears correspondent. The M.'M. Lamb grocery stock and fixtures, located at 639 Corunna road, has been sold to F. G. Valentine, who has taken possession. Mrs. Lamb will move to Mt. Pleasant and operate a coffee ranch, in order to give their daughter, Miss Bird Lamb, who is a fine vocalist, the advantages of the Mt. Pleasant Normal College. The city hall building, which has been under construction for several months, is of white brick and marble (at a cost of about $125,000) is nearly completed. It is being built on the site of the old W. A. Woodard factory, on Main street, West, on the bank of the historical Shiwassee river. It is a magnificent structure and a beautiful and also convenient location. Boys, take a look when you all drive in from the West. W. E. Lovett, owner and proprietor of the Connor cafe, West Exchange street, better known to his friends and patrons as “Bill’s Restaurant,” has moved to the basement of the State Savings Bank, corner of Main and Washington, where he has opened to the public an up-to-date eating place, known as Bill Lovett’s American cafe. Everything is up-to-date. Home cooking, lots of it, with generous por- tions served. Boys,go down and see sill. Bud Peagles barbecue and lunch parlor, in Birmingham, has nothing on us. Paul Siess, of Siess & Gazelle, has purchased the business of John Gazel- la and becomes sole owner of the Recreation cigar lunch and_ billiard parlor. Bud Peagles hasn't got anything on this concern. Finest and best outfit and most gentlemanly conducted bil- liard room in the State. Honest Groceryman. —_+2-2.____ Dea’h of Ai Barnum the Alaska Mer- chant. Feb. 2—Ai Barnum, has been engaged in the business here since 1906, suffered a stroke of apoplexy last Wednesday afternoon and died two days later. The funeral was held in the Baptist church at this place Sunday afternoon, ser- vices being conducted by Rev. Wright, of Middleville. Interment was in the Alaska cemetery. Mr. Barnum was born on a farm near Bailey, April 11, 1857. He lived on the same farm until he was 45 years of age, when he moved to Middleville and engaged in the mercantile business. A year or two later he removed to Alaska, where he had been engaged in general trade for the past nineteen years. -Mr. Barnum was married in 1889 to Miss May Faught, of Fremont. Alaska, who mercantile They had two children—Arlie D. and Eloise, now Mrs. Gordon Plough of Kalamazoo. He is also survived by the widow, who was too ill Sunday to attend the funeral. Mr. Barnum was a man of good intentions and generous impulses and was well liked by those who came in contact with him in a business way. ——_s >> All Teas Are Now Pure. Examinations of tea imported into the United States during the fiscal year 1924 resulted in a smaller per- centage of rejections than during any other fiscal year for the last ten years. During the past fiscal year 104,492,743 pounds of tea were examined at all of the ports of the country, and, of this amount 63,159 pounds, or .06 per cent., was rejected. All of the rejections were for quality. As far as the purity of the tea was concerned, there was not even a suspicion of coloring or facing material appearing in any teas during the year. This is very gratify- ing, the bureau maintains, because at one time, due to the coloring and fac- ing of teas, the rejections for impurities were very high. Ce lt is a well-recognized axiom in art ‘iat an actor must never allow him- seit to be carried away by his role, that a poet must never yield to his emotion, that a painter, while he must be in love with his painting, must never be in love with his model. De- parture from this rule is said always ‘9 end in something that is not art— in that something that is above art and called truth. A Polish actor in the good city of Kielzy the other day exhausted the blank cart- ridges in his “property” revolver while taking part in a play that must have been not unakin to melodrama, “olsheviks of Warsaw.” Coincident- ally, it appears he exhausted his ar- tistic urge and impinged upon the re- gion of real life. At any rate, he drew his personal revolver, which had rothing to do with art or blank cart- ridges and shot up the theater, not sparing even the audience. Judicious critics, applying the well-recognized axiom, had no difficulty in realizing that he was a poor actor, a renegade to art. Even the policemen who ar- rested him must have had some vague that he had. overstepped the is sometimes notion mark, ——_~+22—____ Beyond the shadow of a doubt, pro- hibition enforcement is demanded by enlightened public opinion. The law is the law. Just the same, the wisdom of the measure reported to the House by its Judiciary Committee is worse than doubtful. This Stalker Bill back- ed by the Anti-Saloon League, pro- vides ninety days in jail and fines of $300 for the “half-pint” violators and $10,000 fines and five years in prison for grave offenses. Apparently the provision making jail sentences man- catory for first offenses, even though minor ones, has been dropped. It should have been, and this measure should be further modified. The White House, in discussing this meas- ure, pointed out that the punishment should fit the crime and that there are degrees in violation. It is axiomatic that if laws are too lax society takes tunishment into its own hands. By the same token, when laws are too drastic juries refuse to convict. One cf the things that prohibition should Eray to be saved from is its own fool friends. ——~+-.___ One of the traditional complaints of Socialism is that labor not get its share of the spoils of man’s victory over nature, which results in the pro- duction of useful things. Russia, un- der state capitalism, should be able to furnish some _ illuminating — statistics does bearing upon this question. It has. For the year ended in October, 1922, the total average daily output of each worker in fourteen nationalized indus- tries was calculated at $2.15. What part of this did the worker receive? Just 19 cents. For the year ended in January, 1924, each worker’s daily out- put was calculated at $2.70, the aver- age daily wage during that period be- ing 36 cents. Of course, a great part of this differential may be laid to slip- shod methods and or- consideration of industries are or- inefficient ganization. But, in the fact that these ganized according to Socialistic econ- further fact that the Russian worker is politically dominant, it seems strange that he does not get more of his mythical “share.” ——__+~+2—____ Your equipment and fixtures may have been the latest installed. Hiow about them Isn’t there something better to be had that would enable you to speed up the business? and omies, and the when now? NOVELTIES Along with staple ar- ticles, it is necessary to carry novelties of all kinds in children’s ready- to-wear. Among these are RADIO CAPS For young and old— Boys and Girls—Good in Spring, Summer, and “all. Made of highly col- ored fibre silk. Ask our salesmen to show you the latest things in children’s hose, baby’s bonnets, men’s shirts, and all ready-to-wear mer- chandise. Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Michigan Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave.. Detroit. Mich. 566 CASH For Your Merchandise! Entire or part stock. Any kind—any- where. D. H. HUNTER, Rockford, Mich. CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich- Business Wants Department Advertisements inserted under this heac for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion, If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale-——Good clean stock of groceries and notions. Must be seen to be appre- ciated. Don’t overlook this if interested in something GOOD. Address No. 811, c/o Michigan Tradesman. 811 For Sale—Ice machine, Isko, cheap. C. H. Kretschmer, Saginaw, Mich. 812 WANTED—Man with sales experience to sell the EHRLICH line of refrigerators, cooling rooms and freezing counters to the butcher and grocery trade. Splendid opportunity for the right man. H. EHR- LICH & SONS MFG. CO., LAKE AND COLORADO AVES., ST. JOSBHPH, MIS- SOURL. $13 Good stock of men’s clothing, furnishings and shoes. Very good loca- tion in Grand Rapids. Stock and fixtures will inventory about $9,000. Big reduc- tion if sold at once. Good reason_ for selling. Address No. 814, c/o Michigan Tradesman. 814 Mr. Merchant—Do you want two ex- perts to “pep up’ your business or re- duce stock? Do you want to sell out? If you want quick action on your _mer- chandise, write me at once. LEWIS PRESENT, Hotel Herkimer, Grand Rap- ids, Mich. 815 GENERAL MERCHANDISE STORE— Twenty miles from Grand Rapids. Wide awake, growing town. On best highway leading out of Grand Rapids. Stock in- ventories about $4,000. Somebody will get this at a real bargain. Address Es, L. Boggs, Trustee, 450 Houseman Bldg., Grand Rapids, Mich. 816 ESTABLISHED HIGH GRADE GRO- CERY. SUCCESSFUL FOR TWENTY- For Sale FIVE YEARS. High class trade. Five year lease assuring exceptionally low rent. Stock all up to date. Unusual cir- cumstances require selling. This will re- quire cash. Don’t answer unless you mean business. Address No. 817, c/o Michigan Tradesman. 817 For Sale—Meat stock and fixtures. Best location in market and grocery Established business. town. GOOD summer resort trade. Must sell at once. No trades considered. Address L. K. Storms, Cen- terville, Mich. 818 For Sale—Ladies ready-to-wear and millinery store. Medium sized factory town. One plant employing 1200 running full time. Will inventory about $3,500. Beauty parlor in connection pays the rent. Steam heated brick building. Reasonable rent. Will sell 25% off of inventory. Ad- dress No. 819, ¢/o Michigan Tradesman. 819 For Sale—Dry goods business; good future, old stand. Want to retire. N. Scharnberg, Dunes Highway, Michigan City, Indiana, 806 For Sale—A clean stock of general ba- zaar goods and groceries in small town with city conveniences and surrounded by good farming country. This is a splendid opportunity for a retail mer- chant. Address No. 808, c/o Michigan Tradesman. 808 General stores sold or bought for cash. Complete sale guaranteed. Commercial Advertising Co., 404 Sheldon Ave., Grand Rapids. 7 Shoe Store—One of the best and clean- est exclusive shoe stocks in Central Mich- igan, in a town of 1400, very best sur- rounding country. Must sell on account of other business, or might consider the right man that is capable of taking charge of this business as a partner. If you are looking for a shoe stand, don't neglect this opportunity. Address No. 797, c/o Michigan Tradesman. 797 For Sale—Clean stock dry goods, cloth- ing and shoes located in good town in Central Michigan. Old established busi- ness. One of the best opportunities in the state. Will sell at a discount. Poor health reason for selling. Low rent. Best location in town. No trades considered. Mike Krohn, Edmore, Mich. 800 _ Merchandise Auctioneer—Sales made anywhere. Will reduce, or close out your stock entirely. Write me. Albert O. Maas, Millville, Minnesota. 803 Position Wanted—Young married man, ten years’ experience in dry goods, shoes and groceries, wishes steady position in store. Good reference. Address No. 804, c/o Michigan Tradesman. FOR RENT —Store 20x60, with_forty- foot warehouse, So. Park, Port Huron’s factory district. Splendid location for gent’s furnishings, boots and shoes. Ad- dress Thomas Waddell, 3016 So. Boule- vard, Port Huron, Mich. 787 For Sale—Or Trade for Stock of Mer- chandise —120-acre farm, ninety - five ~ acres improved. Thirty_acres old seed- ing, twenty acres new. Large house, hip roof barn with basement, Rockwell wind- mill. Located 2% miles from Newaygo. Address A. C. Hayes, Bad Axe, “a 32 MICHIGAN TRADESMAN February 4, 1925 « Gabby Gleanings From Grand Rapids. Grand Rapids, Feb. 3—Judging from present indications the February meet- ing of Grand Rapids Council this week Saturday night will be a record break- er, both from the standpoint of attend- ance and entertainment. It is to be ladies’ night and Mrs. A. F. Rockwell chairman of the committee in charge, is making every effort to make it a highly enjoyable evening. The ladies will be entertained at cards on the mezzanine floor of the Rowe Hotel, while the men conduct the business section of the meeting. Come out, ladies, you might win a prize. Art Borden writes us from Texas that he is enjoying the balmy air down there and that business is good. Dave Drummond, of bob tailed cat fame, is spending the winter, with Mrs. Drummond, in Miami, Fla. He says no matter how much money a man has, he cannot become popular in Florida unless he “shucks out.’ We are pleased to announce that Mrs. Gilbert H. Moore, wife of our efficient Senior Counselor, is rapidly convalescing from an attack of the flu. You fellows who haven’t yet paid assessment No. 179 better get busy. You might slip into a ditch. And another thing you better do: Bring your wives up to the Rowe Ho- tel next Saturday night; leave them on the mezzanine floor, where they can enjoy themselves at cards, and you come on into the council room and let us see how you look with a U. C. T. cap on. We have your size. The Sanitary Knitting Co. will re- move about Feb. 10 from the Raniville building to the Leonard building on Ottawa avenue. Samuel Kranse and wife and W. W. Huelster and wife left Tuesday for Gainesville, Florida, where they will devote a week or more to the inspec- tion of their manufacturing plant, which converts moss from live oak trees into upholstering material, to be used in place of curled hair. They will then proceed to Palm Beach where they will remain two or three months. The Elliott Machine Co. will re- move about March 1 from the Rani- ville building to the Rice building re- cently purchased by Wm. Alden Smith at the junction of Campau street and the G. R. & I. railway track. Rev. King D. Beach, pastor of the First Methodist church, gave a stirring address to the Salesmen’s Club at the regular noon day meeting last Satur- day. He announced himself as being not only pleased, but as somewhat surprised when the committee request- ed him to talk on the prohibition ques- tion. He said this certainly was con- clusive proof that the standards of the commercial traveler and the salesman at large were on a much higher level than in the days gone by. He stated that at this time the Nation is facing a serious condition in connection with the lack of enforcement of the pro- hibitory law and that said lack of en- forcement will eventually bring the saloons back, with all their attendant evils—dirty politics, red light disiricts, etc. In referring to the light wines and light beers, he suggested that in his judgment it would be just as diffi- cult to prevent the bartender, who was dealing out light wines and light beers over the top of the bar, from dealing out something heavier from underneath the bar, as it is at present to absolutely enforce our present laws. He stated that tremendous changes have taken place since the Nation went dry. Applying his remarks per- sonally, he stated that the test of a man’s sincerity is his willingness to obey the law himself. And that a man who even drinks intoxicating liquor at this time is a violator of the law, because in so doing he is a part of a conspiracy to evade and violate the said law. He said, “I have more confidence in a man who violates the law himself than the one who gets the other fellow to violate it for him.” He also stated that the church is a potent factor in not only religious conditions, but in business, legal and social condi- tions, and that now is the time for all men, who believe in sobriety, decency and law enforcement, to come out and stand four square on the liquor laws as they are now in effect. Another good speaker has been secured for the meeting on next Saturday, Feb. 7. —> >> Too Late To Classify. Detroit—Edgar M. Miesfeldt is suc- ceeded by Peter’s meat marke at 4900 Livernois avenue. Wellston—The Halstead Merchan- dise Co. succeeds Paul Brach in the grocery, feed and grain business. Baraga—Herman J. Falk has sold his cigar factory to his son, John P. Falk, who will continue the business. Lansing—John Varraile, dealer in shoes and men’s furnishings at 1135 South Washington street, is bankrupt. His assets are $2,500 and his liabilities $6,319.15. Fountain—H. O. Loken, jewelry aud men’s furnishings, has installed a modern lighting plant in his store building with which he will furnish light to several of his neighbors in trade as well as his own store. Highland Park—The Good Hard- ware Co., 14037 Woodward avenue, has been incorporated with an author- ized capital stock of $10,000, $2,200 of which has been subscribed and paid in in cash. Muskegon—The Allen-Webster Co., 95 West Western avenue, women’s 1eady-to-wear garments, has changed ii¢ name to Louis A. Allen, Inc., and increased its capital stock from $10,- 000 to $25,000. South Haven—Decker-Moore, Ince., 611-13 Phoenix street, has been incor- porated to conduct a wholesale and retail business in autos, auto acces- sories, tires, parts and supplies, with en authorized capital stock of $20,000, cf which amount $10,500 has been subscribed and paid in, $3,000 in cash and $7,500 in property. Reeman—The Edd B. Nieboer gen- eral stock and fixtures have been pur- chased by Peter Boven, the former owner, who paid $12,000 therefor. The stock was appraised at $18,000. The total indebtedness of the former owner is $31,058.67. Mr. Boven owned and conducted the business for several years prior to disposing of the stock to Mr. Nieboer, who owed Boven $14,- 099 at the time of the failure. Kalamazoo—The Fuller & Sons Manufacturing Co., auto truck trans- missions, etc., has increased its capital stock from $100,000 to $250,000. Mt. Pleasant—The National Super Cement Co. has been incorporated with an authorized capital stock of $1,400,- 000 preferred and 600,000 shares at $25 per share, of which amount $3,000 and 600 shares has been subscribed and $1,312.50 paid in in cash. Saginaw—The Hammond-Wieneke Co., autos, parts, supplies and acces- sories, has increased its capital stock from $25,000 to $60,000, $10,000 of the increase represents preferred stock which is to be distributed as bonuses to employes of the company. Detroit—The Flower Products Co., has been incorporated to manufacture and deal in valves, hydrants, power piping, etc., with an authorized capital stock of $2,500, all of which has been subscribed and paid in in cash. St. Joseph—W. H. Sweet has sold his grocery stock to Kenneth Auker, who will continue the business at the same location, 812 Wisconsin avenue. Detroit—The Wanamaker Dress Shoppe, 8060 Twelfth street, has been incorporated to deal in women’s ready- to-wear garments, with an authorized capital stock of $5,000, all of which has been subscribed and paid in, $1,000 in cash and $4,000 in property. Detroit—The Reliable Radiator & Fender Repair Co., 4856 Cass avenue, has been incorporated with an author- ized capital stock of $2,000, all of which has been subscribed and $700 paid in in cash. Detroit—The Wayne Glass Co., 1309 Sherman street, has been incorporat- ed with an authorized capital stock of $40,000 common and $10,000 preferred, $35,000 of which has been subscribed and paid in, $15,000 in cash and $20,000 in property. Detroit—The American Bleacher Products Co., 148 East Woodbridge street, has been incorporated to man- ufacture and_ sell bleach products, blueing and soaps, with an authorized capital stock of $6,000, all of which has been subscribed and paid in in cash. Mendon—The New York Poultry Co., Inc., has been incorporated to deal in poultry and kindred products, with an authorized capital stock of $6,000, all of which has been subscribed and paid in, $3,500 in cash and $2,500 in property. Here’s how they wear —and they always stay soft Two years ago we announced a shoe that would wear 1000 miles. Thousands read our ads and bought. Then they ““checked-us-up.”” Just to see. For it was a big claim to make. Now, every mail brings us letters commending our product. unique in a shoe. The Rouge Rex 1000 mile shoe is something It is made in an entirely different way. First, it is made of Cordovan horse-hide. Experts agree that this is the toughest leather known. The finest Cossack saddles are made of it. Baseballs, too, because horse-hide only will stand the pounding. But heretofore it always In our tannery we learned the secret of making it soft. No one else, so far as we know, has learned how to do this, for work shoes. Even the soles of these shoes are horsehide. And we tan it so that it stays soft. The upper leather is thick for your protection, but soft and pliable as buckskin. Even after many wettings it will always dry out soft. No other shoe does this. There is a Rouge Rex shoe for every use. For field and shop. For lumbering and hunting, for the mines and the oj] fields. The shoe shown above is especially designed for rough wear in the early spring and fall. But whatever your need. there is a Rouge Rex to meet it. All of the same quality. tanned-up too stiff for shoes. HIRTH-KRAUSE CO. Grand Rapids