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GRAND RAPIDS, WEDNESDAY, APRIL 1, 1925
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Number 2167
AP 4 '25E p
eJt Couldnt Be Done
OMEBODY said it couldn't be done,
S But he, with a chuckle replied,
That “maybe it couldn't,” but he would be one
Who wouldn’t say so till he tried.
So he buckled right in, with a trace of a grin
On his face. If he worried, he hid it,
He started to sing as he tackled the thing
That couldn’t be done, and he did it.
Somebody scoffed: “Oh, you'll never do that;
At least no one ever has done it.’
But he took off his coat and he took off his hat,
And the first thing we knew he’d begun it;
With a lift of his chin, and a bit of a grin,
Without any doubting or quit it,
He started to sing as he tackled the thing
That couldn’t be done and he did it.
There are thousands to tell you it cannot be done.
There are thousands to prophesy failure;
There are thousands to point out to you, one by one,
The dangers that wait to assail you;
But just buckle in with a bit of a grin,
Take off your coat and go to it;
Just start in to sing as you tackle the thing
That ‘cannot be done,” and you'll do it.
Public Reference Library,
Library. St
The most prevalent of all human ills is
constipation, according to the statement of
hundreds of physicians and all regard
it as a serious trouble maker. It
is bad in itself and is doubly
STANOLAX CONQUERS CONSTIPATION
BRINGS HEALTH AND HAPPINESS
boon, for by its purely mechanical action it
conquers constipation by relieving the cause.
Stanolax (Heavy) is colorless, odor-
less and tasteless. It is a pure
mineral oil which does not
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bad because it renders
the person suffering
with it susceptible -
to the attack of
other ailments.
At this particu-
lar time of the year
take
enough exercise in
STANOLAX (Heav
remedy for the relief
tion. Its action is purd
tical. STANOLAX (H
pure, tasteless, odor
mineral oi] and has a’
heavy body
Having a heavier ba
dinary mineral oils S
(Heavy) eliminates t
leakage.
few people
taken to make
the open air and most
of them eat an excess of
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highly concentrated foods.
These two facts frequently
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lead directly to constipation.
Obviously it is better to take
mesures to prevent constipa-
tion than to wait and then have to cure it. The
surest preventive is found in Stanolax (Heavy)
which keeps waste food masses soft and lubri-
cates the intestines so that the waste matter is
easily passed from the body.
The greater number of people however fail
to take action until constipation is well develop-
ed and for them Stanolax (Heavy) is indeed a
STANOLAX
(HEAVY)
jor constipation
excite the bowels to vio-
lent action and then
leave them exhaust-
ed, as an after ef-
fect. it
soothes the linings
Instead,
of the intestines,
STANIOUAR
(HEAVY)
for Constipation,
lightens the work
PURE MEDICIN.
wire MINERAL” ‘o1
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sort eS a SE gives them an oppor-
(LES), . SICK HEADACHES, ETC.
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waoes Seto et tunity to recuperate.
OtRacting Easenm 1A Boor it NOs
EST MED) cat AUTHORITIES
meconm eae, MINERAL
THE TREATMENT OF CONSTIPATION
As a result of this treat-
ment, the bowels soon start
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functioning normally and in a
short time the dosage may be
greatly reduced and eventu-
ally discontinued, as Stanolax (Heavy) is in
no sense habit forming.
Stanolax (Heavy) which is produced only
by the Standard Oil Company (Indiana) is
bringing relief to thousands who suffer with
constipation and in many instances it is effect-
ing permanent cures.
Diuggists, everywhere, are. following the lead of the
most reputable medical authorities and are recommending
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Forty-second Year
GRAND RAPIDS, WEDNESDAY, APRIL 1, 1925
Number 2167
MICHIGAN TRADESMAN
(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly By
TRADESMAN COMPANY
Grand Rapids
BE, A. STOWE, Editor.
Subscription Price.
_ @hree dollars per year, if paid strictly
jin advance.
Four dollars per year, if not paid in
advance.
Canadian subscription, $4.04 per year,
payable invariably in advance.
Sample copies 10 cents each.
Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or ‘more old 50 cents.
es oe
Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.
Se ere
THE TREND OF TRADE.
Seasonal retail business, which was
the mild weather, made a
good showing during the past week.
aided by
The promise is also good for another
fortnight. Fhe Easter affords
likewise a good divisional point be-
tween the offerings for Spring and
Summer and so is calculated to help
early
trade. What has happened has borne
out the promise at the opening of the
year. Soon, however, it will be neces-
sary to gauge conditions for the last
half of the year, and this is one of the
things which merchants will have to
take
not going to bother them in the mat-
They do not consider any likeli-
into account. Over optimism is
ter.
hood of a phenomenal spurt of activ-
ity such as was predicted a short time
ago by some self-styled prophets of
economic conditions. The situation is
not promising for such an outcome.
What is hoped for is the yield of fair-
ly large crops with a good market for
them, as well as corresponding indus-
trial activity. Both are still uncertain
quantities. What can be said for
the first named is that no retarding
circumstances have as appeared.
So far as industry in general is con-
yet
cerned it seems reasonably certain at
the present time that the manufactur-
ing capacity of the country will not be
strained anywhere near to its maximum
This
for the basic as well as for the
for this
during the present year. holds
good
minor industries. A reason
is that the country has not yet grown
up to the output
from the great expansion of produc-
ing facilities, while export demands are
possible resulting
not large enough to take up the slack.
Under the circumstances and in
view of the cautious method of buying
in vogue the of industrial
plants are not in an enviable position.
Buyers are constantly the
of cheapness, at the same time
managers
stressing
need
making their purchases in such a way
as to prevent manufacturers from
keeping their overhead at a minimum.
The urge comes really from retailers
who are intent on being able to offer
bargains as a stimulus to trade. In
some quarters it has been questioned
as to whether this is a proper policy,
it being insisted that quality is a bet-
ter talking proposition than price. But
the majority of dealers are not yet
convinced of this. It is realized, how-
ever, that recent methods
are not satisfactory and that they tend
toward embarrassments. In support of
this attention is called to the fact that
business failures for the first two
months of the year averaged
eighty-four for each working day and
that cases have become more frequent
than ever of obtaining credit by fraud-
ulent means. These are signs of any-
thing but satisfactory trading condi-
tions, and indicate that
justment is still needed to bring busi-
ness to a stable basis. The cautious
buying by the stores is merely a reflex
of the attitude of consumers, who have
to be tempted by the stimulus of spe-
cial offerings or of attractive prices,
and even with these inducements buy
as little as they can get along with for
being. When they get to
looking a little further ahead business
business
over
much read-
the time
will improve all along the line, but not
before.
Still, even as things stand, there is
ground for encouragement rather than
the reverse. This is not so apparent to
those whose pulses are not quickened
except by a period of rapidly rising
prices accompanied by feverish buying.
Conditions of that kind favor specu-
lators rather than merchants and soon
their reaction, as Was
about Under
ordinary circumstances it takes only a
difference of 5 per cent. or thereabout
bring own
shown five years ago.
in the volume of sales to distinguish
Even
when business is at its worst it takes
between good and bad times.
an enormous amount of commodities
to supply the absolute necessaries for
a population of over one hundred mil-
lions whose wants
are as and
varied as are those of the people of
large
this country. So a market is always
assured for a great deal of the yield
of farms and fields, of the production
of mines and oil wells and of the out-
put of mills and factories. A constant
growth in the population, furthermore,
helps to increase the volume of sales
from year to year. Unless, therefore,
there are disturbing factors calculated
to restrict buying power or inclination,
sales volume should increase annually.
This is the case for successive periods
of five or ten years, but it is not al-
ways true for each of the years. Spe-
cial circumstances govern the
trade of any particular year, making
often
than the
ceding or following. It is
it better or worse one
still
pre-
too
s
early to be assured what is likely to
happen after the middle of this year,
but if conditions merely come up to
the average there will not be much
discontent.
TS
cause for
The President’s taxation policies
The last Con-
gress fought the reduction of surtaxes
have made progress.
on big incomes tooth and nail. Secre-
tary Mellon wanted a maximum of not
more than 25 per cent. Congress fixed
it at 40 per cent. It is apparent that
these will be leveled down in the Six-
ty-ninth Congress and an effort made
to remove surtaxes from all the so-
called moderate incomes ranging up to
$12,000 to $15,000 a year. The Presi-
dent fought gift, estate and inheritance
taxes two years ago and has continued
to oppose them. He holds that inher-
itance levies are justified only in war
and other National emergencies and
should disappear under normal condi-
tions. He believes, and rightly, that
they are socialistic in their tendencies
and are, in fact, penalties laid upon
This fall he ask that
these taxes be repealed. With the
Folletteism
success. will
Democrats bitten by La
and tainted by Bryanism and mush-
hearted radicalism they may throw in
their fortunes with the La Follette
group and the Half-Breeds. If so,
the tax war will rage around these
socialistic levies. Another sound
trouncing in 1926 might cure the Dem-
otratic tendency to play around with
La Folletteism. It is doubtful if any-
thing else will
is in for a totally new ex-
Presidential election, On
April 26 the voters will go tothe polls
Germany
perience—a
and attempt to choose a successor to
Germans have never
Ebert
himself having been elected temporary
President by the Constituent Assembly
of Weimar in 1919.
been an election in 1921, but it was de-
Friedrich Ebert.
before voted for a President,
There should have
cided that political conditions made it
undesirable and Ebert’s term was e€x-
Just
what will happen at this juncture is
not predictable.
tended through the present year.
There are seven ma-
jor political parties and many minor
There are dozens of prospective
ranging
lerns to Red Communists.
ones.
candidates, from Hohenzol-
Under the
law the winning candidate must have
a majority of the popular vote; if there
is no majority there must be a new
the candidate re-
ceiving a plurality is declared elected.
No one party has ever polled anything
election, in which
approaching a majority vote in a
In the midst of the
political confusion which characterizes
Reichstag election
Germany to-day it is impossible to see
just how the parties divide and group
themselves, or which candidate has the
best chance. It is an open bet.
INDUSTRY IN GOOD SHAPE.
Of all the
which stands out this year as being in
Certain it is that the
textiles, silk is the one
especial demand.
silk
and are more fully occupied than are
mills making fabrics have been
most of those working with cotton or
wool Though silk is the aristocrat
among textile fabrics, the use of arti
cles made of it is by no means confined
to the wealthy portion of the popula
tion. Women, especially, will stint
themselves in other directions in ordet
fo @eét a silk dress or blouse or stock
ings. This has caused the sale of silk
goods to be sustained even in what are
called The
being a period of that kind, the urge is
that di
hard times. present not
apparently all the stronger in
rection. One thing that has especially
favored the increased use of silk lately
has been the higher price of wool and,
consequently, the enhanced cost of
woolen dress goods. \nother thing
that has aided has been the trend to
ward lighter apparel to be worn under
a coat. Besides these things, a drop
in the price of raw silk has been no
increasing the
h it enters.
small factor in popu
larity of articles into whic
Then, too, fashion has played its part
“1 increasing the vogue of articles of
silk.
output
Even the great growth in the
and use of artificial silk, or
rayon, as it is now called, has had no
appreciable effect in lessening the de
mand for the product of the silkworm
This
silk in the
country is the largest user of
world and, while much of
the silk goods produced are sold here,
the exports of manufacturers of silk are
also constantly increasing.
Tn,
Clemenceau’s decision to seal for
ten years following his demise the
memoirs which for the last three years
he has been compiling would seem to
that the
controversy. He
indicate Tiger has had his
fill of
explain his own point of view to pos-
is willing to
teritv, but he does not wish to invite
the immediate rebuttal of contempor-
little that
he has said about his voluminous work,
aries. However, from the
it seems to consist in the main of phil
osophic musings, and those who ex-
pect to find in it a pungent running
commentary on the making of history
at Versailles and in other arenas of
tension and stress will be disappointed.
Clemenceau, for all his eloquence, has
learned the art of keeping to himself
a good many of the things he might
say which the world would be both
edified and diverted to hear.
eee
Whenever fashion decrees that
women’s garments shall fit rather
loosely about the waist, proprietors of
stores selling such garments go in for
general rejoicing. A merchant can get
along on only a fraction of the expense
for skilled fitters.
formerly necessary
2
TRUSTWORTHY ADVERTISING.
Difference Between Constructive and
Destructive Methods.
Current sharpening of competition
is producing an alarming effect upon
the advertising of some manufacturers,
distributors and dealers. By reason,
either of personal irritation or because
of an erroneous impression that sales
can be stimulated by printing copy dis-
paraging the goods of competitors, a
number of advertisers have laid down
the pen, pushed aside the typewriter
and taken up the hammer. The result
is destruction. It is not sales build-
ing—not market stimulating—not ad-
vertising. It is wanton chaos. This
tendency is so pronounced in certain
fields that it compels the National
Vigilance Committee to sound a note
of warning.
The purpose of all advertising is to
create markets by focusing the atten-
tion of the public on the desirability
of the product. It succeeds in direct
ratio to its concentration upon creat-
ing and sustaining reader-confidence.
It fails in direct ratio to its divergence
upon such tangents as the disparage-
ment of competitors or their goods.
It is the experience of the Nation-
al Vigilance Committee that every
“knock” of competitive products acts
as an invitation to competitors to strike
back. It works out in this way: One
advertiser, or his agent, forgets that
the way to sell more merchandise is to
talk about his own goods and not
about others’. He belittles a competi-
tor’s product His statement is not
wholly untrue, it merely verges on ex-
aggeration. The competitor is pro-
voked. He edits copy just a little bit
stronger. Then competitor No. 3 takes
a hand in the game and he, being a
man of plain uses regular
fighting language. Competitor No. 4
has simply been looking on. His pa-
tience gives way under the strain, and
he launches a tirade against all prod-
ucts in the market save his own. Com-
petitor No. 5, seeing that extreme
statements are the order of the day,
makes no attempt to confine his copy
to facts. Others strive to outdo those
already mentioned. The fundamental
purpose of advertising is forgotten and
its effect is lost. The situation has
degenerated into a petty, personal ad-
vertising war.
This is not fiction It is happening
to-day in one industry after another.
In its incipient stages there may be
no apparent monetary loss to any in-
dividual advertiser, but when once the
conflagration spreads, the net result is
easily computed in dollars and cents.
The public is led to believe that no
product in the entire industry deserves
its consideration, and if substitution
can be made, that course will be fol-
lowed. This means a direct monetary
loss to all manufacturing or selling
such commodity.
A graphic illustration occurred re-
cently in a certain Western city. A
local dealer, in an attempt to increase
the demand for gas stoves, began feat-
uring in his advertising every oil stove
accident reported to him by his clip-
ping bureau. Once embarked on this
policy his copy soon read like this:
Danger—Two fires yesterday orig-
speech,
MICHIGAN TRADESMAN
inated from oil stoves. Burn gas—
play safe.
Four fires originated from oil stoves
during the past seventy-two hours.
Overwhelmingly convincing evidence
of the tremendous hazard the oil stove
1s 1n Our cOmmunity.
Suppose the local hardware dealer,
with a big stock of oil stoves, had hap-
pened to be “red-headed.” Suppose,
further, that he began looking up sta-
tistics, gathering notes from _ the
Health Department and other sources,
and that about the second week after
the gas stove advertising appeared his
counter-campaign opened with the
headlines:
Whole family asphyxiated by gas.
Play safe—use oil.
And that later copy read:
Explosion of gas stove kills mother
and injures infant. Use oil stoves and
avoid the dangers of death and dis-
figurement
Suppose the wide-awake dealer in
electric stoves scanned with interest
the copy of both rivals. That he said
nothing, but continued to advertise the
merits of electric ranges. What would
follow?
Asinine copy? Yes—it is presented
as an example simply because its fal-
lacy is so obvious. But all disparag-
ing copy is fatuous; it differs only in
degree.
The practice, however, is not con-
fined to small communities nor to re-
tail merchants. Some of the most
harmful exhibits have been supplied
by large National advertisers.
Three manufacturers of a popular
food product which was originated in
Europe got on each others’ nerves.
Just why is not understandable, for
the market available to this particular
item is yet a long way from satura-
tion, many Americans still regarding
it as a foreign and outlandish dish.
The first of these advertisers makes
his product partly by hand processes
and the other two entirely by machine
processes. The former used his costly
advertising space to tell the public
that this product is not genuine unless
made by the process which he em-
ploys. The second retaliated by using
his still more costly copy to reflect
upon the alleged unsanitary conditions
under which any hand-made product is
prepared. The third warned the pub-
lic against impure materials used by
others, naming coal-dust as one of the
common impurities found in competi-
tive goods. Neither prospered par-
ticularly while the feud went on. Al]
handicapped the wiser advertisers in
the same industry who were employ-
ing their advertising space to point out
to Americans the dietetic and econom-
ic advantages of this European food
staple.
Following the advent of the vacuum
cleaner, the housewife was told by
some advertisers that machines em-
ploying the brush feature destroyed
her rugs and carpets, that their action
was too harsh, and that the mechan-
ism was too intricate to be successfully
operated in the home. Coincidentally,
the advertising of certain brush clean-
ers informed her that without the
brush, no machine could get the dirt,
that all vacuum cleaners, because of
their excessive draft broke the carpet
fibres, and that only the brush ma-
chines would withstand wear and tear.
Before some of the vacuum cleaner
April 1, 1925
one
Meta
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xsRAND RAPIDS BRANCH
337 and 339 Summer Ave., N. W.
Which Would You Rather Sell?
> | ONE MATCH
OR
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Mamonad
SS) AU Ceaca atts
Diamond Matches
Pa e eben etary
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your guarantee of quality
PaO 1 as eee TITY
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Say to your customers: “Here are two boxes of the new,
perfected Diamond Match for fifteen cents—the best
match and the safest match to take into your home.
They are better value than ordinary matches at six
or seven cents per box.”
Your percentage of profit on Diamond Matches is larger
than on ordinary matches, and your total profit on
Diamond Matches—two boxes for fifteen cents—is
much larger than on one box of ordinary matches at
six or seven cents.
And you will sell two boxes almost every time.
You may as well increase your match sales. And you may
as well make this extra profit on your match sales.
THE DIAMOND MATCH CO.
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MICHIGAN TRADESMAN
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manufacturers arrived at their present
advertising policy, they came near
convincing many housewives that the
old-fashioned ‘broom was the superior
cleaning device. Experience ripened
their vision, however, and to-day, prac-
tically all vacuum cleaner advertising
is concentrated on emphasizing the
particular merits of the product of-
fered, without reference to competitive
goods. The vacuum cleaner has ceas-
ed to be a novelty, and may now be
found in practically every home.
For years, baking powder advertis-
ers have waged a bitter war concern-
ing the wholesomeness of certain in-
gredients. Nothing has been left un-
said. It is unfortunate that there is
no means of computing how much of
the increased demand for yeast and
bakers’ bread is attributable to these
Phillipics.
Sharp competition in any industry
inevitably produces some feeling
amongst the sales personnel, regarding
competitors, but the advertising man
must bear in mind that the public has
no interest in these personalities. Copy
that appeals most is that which 1s ocn-
structive, attractive to the eye, in-
formative, confidence and desire creat-
ing. Any other course leads inevitably
to the diminution of the value of the
advertising dollar.
Absolute perfection is rarely attain-
ed in commercial articles. Practically
every product has some slight, unim-
portant weak point If competitive
microscopes are used to search out
these trivial and immaterial weakness-
es and they are then magnified and
heralded through advertising, the con-
sumer readily concludes that all such
items are worthless. He cannot be
expected to appreciate a product s
good qualities if all he sees in adver-
tising is emphasis on alleged defects.
In those fields where advertising is
used most frequently to tweak com-
petitive noses, to “warn” the public
against competitors, and to sound the
“anvil chorus” generally, the sales cost
is highest. The inveterate hammer
wielder, sooner or later, smashes his
own fingers. And in industries where
advertising men have best assimilated
this fact, it is significant to note that
untruthful advertising most seldom
appears. It is just one step from dis-
paraging copy to defamatory and un-
truthful advertising.
To build confidence in advertising
and thus secure the greater return for
advertising expenditures, there must
be harmony among advertisers. The
remedy for the destructive tendency in
much current copy, with its back wash
of flamboyant, exaggerated and = un-
truthful statements, lies with the ad-
vertiser and the advertising agency.
The National Vigilance Committee
asks that you stop and consider. How
does your copy read? Is it written
solely to sell your product? Does it
contain language which may provoke
a comeback from some competitor. Is
it strictly accurate? Have you edited
every word of it in the interest of
maintaining the good will of the pub-
lic? ’
One year of constructive advertising
by any industry will measurably in-
crease the sales building value of its
advertising. The National Vigilance
Committee desires to assist in affect-
ing this result. May it have your co-
operation?
National Vigilance Committee.
+ ea
Why Garments Are Often Returned.
Sturgis, March 30—As a constant
reader of your wonderful paper, I
often note the excellent advice and
criticism offered by various person-
ages in the ladies’ ready-to-wear line
to the retailers of the United States
about returning merchandise, and
which is not always the retailers’ fault.
Being a retailer in a small city, I
would like to offer a suggestions to the
jobbers and manufacturers of coats,
suits and dresses. JI am sure every re-
tailer, large or small, will agree with
me.
When our buyers are in New York
selecting merchandise they try to pick
the sizes they think our trade will de-
mand. When received we find that al-
most 50 per cent. of the merchandise
will not be the sizes marked. For in-
stance, a garment is marked size 44
and is really only a full 38. Naturally,
we are disappointed and forced to re-
turn some merchandise. To illustrate
a case: We bought a very expensive
dress and coat, size 42, for a special
customer we had in mind, who would
have bought these garments when they
came. On arrival we found them mark-
ed size 42, but they. would only fit a
38, and as we handle only popular-
priced merchandise we could not use
these garments, and so, of course, we
returned them to the manufacturer.
They would not accept the return and
sent them back to us. We returned
them again and they were accepted,
but it had cost us expressage twice
and we lost the profit on the sale and,
in addition to that, we had a dis-
appointed customer. In another case
similar to the above, we had a special
order for a suspender skirt. We sent
in the order by wire for a size full 20.
We received a skirt marked 20, but no
larger than the one we had in stock
marked 18, so we returned it as we
could not use the size. We can re-
call many instances of a similar na-
ture.
If the manufacturers would send to
the retailers the merchandise ordered
as to sizes and quality and make deliv-
eries when promised, there would be
very little merchandise returned and
the retailers as well as the manufac-
turers would profit greatly. ,
Fair Play.
—_+_> >>
Brubaker vs. Monroe.
Mears, March 28—My competitor,
W. W. Tiffany, seemed pleased that
you had sent him a sample copy of
the Tradesman. After a little boost
from me, he said he was going to sub-
scribe. Webb is a good scout and
took no offense at my recent write up.
But I did seem to get a rise out of
E. P. Monroe at last. I see E. P.
denies meeting me. Well, that’s the
difference twixt him and me. I am just
as much ashamed as he is, only I will
be truthful at any cost. I was not
surprised to see him ride with a gentle-
man. What I meant was that I was
surprised that a gentleman would ride
with him. There are a lot of fellows
worse than Monroe, but they can’t b
located outside of the pen. Since I
have finally got under E. P.’s hide he
may get peeved and say something in-
teresting. He is handicapped, as I am
immune. Calling me a Jew don't rile
mea bit. I have been called every-
thing in the world. Only once did
anyone get my goat. A fellow once
made me sore by calling me a hard-
ware salesman and I promptly licked
hell out of him. Anything else I will
stand for. I am glad Monroe noticed
my face was clean. Sorry I can’t say
the same for him. Chronic Kicker.
——_~-2 >
Tell the truth. It saves lots of time.
The truth is like a straight line—the
shortest ‘distance between two points.
OPPORTUNITY
IS KNOCKING
“Your competitors are nearly all asleep, or
drifting. Are you?”
These were the startling words recently used
by a man who had made a study of the subject,
in opening an address before a group of business
men.
And virtually every man_ present admitted
to himself that, well, probably he was drifting
more or less, and that as a matter of fact he could
do more toward making his business successful.
This man then proceeded to tell his auditors
that opportunity is always knocking to every
man, and that the road to success with all of its
great posibilities is wide open, but it requires
Hard Work, Will Power and constant applica-
tion of Brain Power and travel the road.
Genius and super-power are not needed to
attain success, and just as the ordinary horse can
place his strength behind the collar and move a
heavy load, just so the average man in business
‘an win success, happiness and be admired, re-
spected and envied by his fellow men if he de-
votes his whole power to pulling the load and
intelligently drives himself on and on when
others lag.
The vast difference between success and fail-
ure is merely the difference between using your
power and letting it le idle.
Success is not easy, and is attained, not so
much by the use of the hands and feet, as by the
brain which directs what the hands and feet must
do to get ahead.
The dealer who takes advantage of every op-
portunity to learn more about his business, how
to solve the problems arising at every turn, and
how to render the highest type of service to his
customers, is making headway toward the goal
all seek and so few attain—success.
And don’t forget the opening words of the
man’s address——“Your competitors are nearly
all asleep.”
[A message from a live jobber in another market. ]
CWT O
\WWoRDEN GROCER COMPANY
Wholesalers for Fifty-six Years
The Prompt Shippers
MICHIGAN TRADESMAN
Movement of Merchants.
Detroit—John W. Weeks
C. M. Kemp, grocer at 2846 Fifteenth
succeeds
Sireet.
Detroit—Karl Hoeppner has opened
the Ambre Hat Shop at 16145 Wood-
ward avenue.
Detroit—A. J.
ed the Economy Shoe Store, at 6253
Fort street, West.
Detroit—Benedict J.
new owner of the grocery business at
8200 Marcus street.
Detroit—James A.
Rosenthal has open-
Lowren is the
Perkins is the
new owner of the store at
13935
Wvyandotte—The Furgeson Lumber
Co. has increased its stock
from $50,000 to $100,000.
Detroit—The DeLuxe Fruit & Vege-
table Market, 9338 Woodward avenue,
grocery
Brush. street.
capital
has opened for business.
Detroit—George F. Spencer sold his
confectionery stock at 3311 Baker
street to James McGough.
Detroit—Edna E.
ed the grocery and confectionery stock
at 3/27
Detroit—Reginald
Hall has purchas-
Montclair avenue.
Longden © suc-
ceeds F. J. Haddell in the bakery busi-
ness at 10350 Twelfth street.
Detroit—William Daas
grocery and meat market at Linwood
opened a
and Rochester avenues recently.
Detroit—William Beck has
the Meeuwenberg & Peet confection-
bought
ery at 3005 Warren avenue, West.
Detroit—The Fair Furniture Co.,
3904 Fenkell avenue, has increased its
capital stock from $2,000 to $7,000.
Detroit—William Kahn
Julius proprietor of the
Gladstone market, 8815 Twelfth street.
Detroit—John Madison and P. -Si-
mon succeed A. N. Shaar in the gro-
succeeds
Cohen as
cery business at 4048 Bewick avenue.
Detroit—Wm. J.
ceeded by Mabel Quessenberg in the
Jidinger is suc-
confectionery store at 6735 Harper
avenue.
Detroit—The Wayne Furniture Co,
Inc., 11502 Charlevoix avenue, has in-
creased its capital stock from $10,000
to $100,000.
Detroit—Morris Lubkin is now
conducting his meat market at 3205
Fenkell avenue as the Fenkell Kosher
meat market.
Watervliet—The Ashton Equipment
Co, manufacturer of office furniture,
has increased its capital stock from
$40,000 to $50,000.
Caro—Peter Bonfiglio has sold his
fruit and confectionery stock to Peter
Giglio, recently of Pontiac, who has
taken possession.
Detroit—Goldmark & Nadler, furni-
ture dealer at 2622 Hastings street, will
open a business at 8615 Linwood
avenue about June 1.
Detroit—S. J. Ouellette has pur-
chased the grocery stock at 302 Drexel
avenue and will continue the business
at the same location.
Detroit—Emil R. Walters has pur-
chased the stock and fixtures of Wil-
A. Morrish’s confectionery at
9900 Forest avenue, East.
Detroit—The Bichon candy
4033 Warren avenue, West, formerly
Henry A. Bichon, has
been sold to Thomas Smith.
Detroit—Joseph Kramer, fruit and
vegetable dealer at 4485 Grand River
avenue, is bankrupt. His liabilities are
$1.378 and his assets $395.
Grand Rapids—The Grand Rapids
Dairy Supply & Equipment Co., 432
Bond avenue, has increased its capital
stock from $30,000 to $50,000.
Detroit—Wim. McMurray and wife
have purchased the confectionery
stock of Margaret Helsdon and Maude
Blakley, at 2901 Belvidere avenue.
Detroit—Fred A. Wikel, druggist at
8329 Mack avenue, has filed a petition
in bankruptcy in Federal Court here,
isting asets of $300 and liabilities of
$2,267.87.
Hartland—Thomas B.
era! merchant, has declared himself a
bankrupt. Mr. Couch gives his liabil-
$3,003.72 and his
liam
shop,
conducted by
Couch, gen-
ities as assets as
$1,081.98.
Detroit-—Rockstanz Co. 131
West Woodbridge street, cleaning ma-
terials and janitor supplies, has in-
creased its capital stock from $50,000
to $175,000
Detroit—Gregory M. Chamberlain
has sold his interest in the Quality
2532 Twenty-third
retire from the gro-
Bros.
grocery — store,
street, and will
cery business.
Coloma—The Coloma Canning Co.
has been incorporated with an author-
ized capital stock of $25,000, $20,000 of
which has been subscribed and $5,000
paid in in cash.
Detroit—An involuntary petition in
bankruptey has been filed against Carl
Calfin, operating as the Calfin Furni-
ture Co,
three creditors.
Detroit—The Wright & Parker gro-
store at 4625 Fourteenth street
has been sold to G., B, and M. Tribilsy
by the trustees of the Wright & Par-
ker Co., bankrupts.
Detroit—Amos and Charles H. Lowe
have changed the style of their gro-
cery business at 3460 Third avenue to
the L. They for-
merly operated as Amos Lowe.
Detroit—Henry Kazen bought an
interest in the confectionery stock at
1010 Holden avenue from August
Lucht. The store will run under the
style of Lucht & Kazen confectionery.
Carson City—The Carson City Gas
Co. Lid. has incorporated to
deal in petroleum products, oils, greas-
2147 Grand River avenue, by
cery
& L. Grocery Co.
been
es, etc., at wholesale and retail, with
an authorized capital stock of $3,000.
Detroit—The Star Tent & Awning
Co., 1555 Jay street, has been incor-
porated with an authorized capital
stock of $6,000, all of which has been
subscribed and $4,200 paid in in cash.
Coldwater—The Coldwater Dairy
Co., 164 South Monroe street, has been
incorporated with an authorized cap-
ital stock of $25,000, $16,770 of which
has been subscribed and paid in in
cash.
Lansing — The Lansing Window
Shade Co., E. C. Hopper, manager,
has engaged in business at 120% East
Michigan avenue. The company will
deal in window shades, draperies, fix-
tures, etc.
Nashville—F. S.
engaged in the meat business, has pur-
chased the fixtures in the old bank
building and will engage in the ice
cream, confectionery, soft drinks and
cigar business about April 1.
Lemmon, formerly
Ann Arbor—The Exquisite Corset
Shop, 109 West Liberty street, has
merged its business into a stock com-
pany under the same style, with an
authorized capital stock of $5,000, all
of which has been subscribed and paid
in in property.
Hartford—The Canning
Co. has into a
stock company under the same style,
with an authorized capital stock of
$10,000, all of which has been sub-
scribed and paid in in property.
Hartford
merged its business
Buchanan—The Fuller Battery Co.
has merged its business into a stock
company under the same style with
an authorized capital stock of $20,000,
of which amount $9,000 has been sub-
scribed, $2,400 paid in in cash and $3,-
600 in property.
Traverse City—The Traverse City
Canning Co., 231 East Eighth street,
has been incorporated with an author-
ized capital stock of $40,000 common
and $10,000 preferred, of which amount
$23,100 has $2,100
paid in in cash and $18,000 in property.
Grand Haven—The Grand Haven
Merchandise Co, groceries and gen-
eral merchandise, has merged its busi-
ness into a stock company under the
same style, with an authorized capital
stock of $15,000, $11,180 of which has
been subscribed and paid in in prop-
erty.
Detroit—The Frigid Egg Co., 994
Frederick street, has been incorporat-
ed to manufacture and distribute froz-
en eggs, dairy products, etc., at whole-
sale and retail, with an authorized cap-
ito] stock of $25,000, of which amount
$23,500 has been subscribed and $11,-
000 paid in in cash.
been subscribed,
Hart—The Hart Petroleum Co has
been incorporated to deal in petroleum
vroducts, accessories, supplies,
etc., with an authorized capital stock
of $25,000 preferred and 5,000 shares
at $1 per share, of which amount $10,-
100 and 2,702 shares has been sub-
scribed and $10,000 paid in in cash.
Detroit—When two armed thugs
drove Anthony George, confectioner
at 10605 Shoemaker avenue, into his
living quarters in the rear of his place
of business, he procured a revolver
and opened fire on the bandits, who
fled hurriedly, one of them carrying
auto
April 1, 1925
one of George’s bullets away with him
in his arm.
Saginaw—Katter Bros., who conduct
a bakery on Lapeer avenue, are erect-
ing a modern bakery on Court street.
The structure is of steel, concrete and
brick with large plate glass show win-
dows and the interior will all tbe of
white tile. The plant will have a ca-
pacity of 5,000 loaves of bread daily
besides many other articles of baked
goods. The present location will be
continued as a retail bakery by Katter
Bros.
Manufacturing Matters.
Detroit—The Model Body Corpora-
tion, 6201 Six Mile Road, East, has
changed its capital stock from $110,-
000 to $50,000 and 50,000 shares no
par value.
Detroit — The Woodward Body
Corporation, 10226 Woodward avenue,
has been incorporated to deal in mo-
tor vehicles, bodies, parts, accessories
at wholesale and retail, with an author-
ized capital stock of $50,000, all of
which has been subscribed and paid
in in property.
Detroit—The Textile Steel Corpora-
tion, 425 Dime Bank building, has
been incorporated to manufacture and
deal in steel products, structural steel,
etc., with an authorized capital stock
of $50,000, of which amount $25,000
has ‘been subscribed, $3,300 paid in in
cash and $15,450 in property.
Ludington—Articles of incorpora-
tion of the Thompson Cabinet Co.,
Ludington’s new industry, have been
filed. The company is incorporated
for $100,000, of which $50,000 is al-
ready subscribed, and will manufacture
printers’ furniture, folding tables,
game boards, etc. Officers are: Pres-
ident and Secretary, T. A. Thompson,
and Vice-President and Treasurer, L.
G. Jebavy. Other stockholders are
Bertha Thompson and Elma Jebavy.
The ‘company has leased from the city
a site near the Pere Marquette lake
water front for a term of fifteen years
with privilege of purchase.
———— +2. ____
Old House in New Hands.
The Herold-Bertsch Shoe Co., or-
ganized in 1892 by Christian Bertsch
and Alonzo Herold, has been re-organ-
ized, new directors and officers have
been elected and installed. They are:
President, H. A. Torson; Vice-Presi-
dent, Albert Fecht; Secretary and As-
sistant Treasurer, Miss Helen Blom;
Treasurer and chairman of the board,
Van A. Wallin, Chicago.
Mr. Bertsch retired from
management of the company more
than fifteen years ago and Mr. Herold
and F. L. Riechel, who headed the
company during the past fifteen years,
have decided to retire.
Mr Torson, the new president, re-
cently removed to this city from Chi-
cago, where he was identified with
other business interests since the war.
Mr. Fecht has been for more than ten
years with the company, having charge
of manufacture. Miss Blom continues
in charge of credits and collections.
Mr. Wallin, who will continue to make
his home in Chicago, is not expected
to take an active part in management
of the company which plans to con-
tinue manufacturing its various lines
of men’s shoes.
active
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4
April 1, 1925
MICHIGAN TRADESMAN
Essential Features of the
Staples.
Sugar—Local jobbers hold cane
granulated at 6.70c and beet granu-
lated at 6.60c.
Tea—The market is still consider-
ably depressed, especially in Ceylons
and Indias, which have as previously
stated been affected by the weakness
in undergrades. Good Ceylons and
Indias are comparatively scarce and
the same can be said of Javas. These
teas have all been very firm during
the last few months, with an advancing
tendency. The consumptive demand
for tea has been fair during the week;
jobbing demand quiet. Outside of
Ceylons, Indias and Javas, the market
is steady to firm and unchanged.
Coffee—The market has had rather
an easy week. There has been pressure
to sell on the part of holders of Rio
and Santos, green and in a large way,
and this has mostly been due to an
easier feeling in Brazil. The result
Grocery
has been a decline in all grades of
spot Rio and Santos of possibly from
a half to three-quarters of a cent a
pound, meaning coffee sold green and
in a large way. Future Rio and San-
tos is also weaker. There has also
been a slump in mild coffees during
the week averaging half a cent a
pound, practically all the better grades.
The demand for coffee in a jobbing
way has been quiet during the week,
as the trade do not seem to have con-
fidence in the future of the market.
This applies to milds as well as to
Brazils. The situation in the jobbing
market for roasted coffee is rather un-
settled: the trade are not anxious to
buy except what they have to have.
Canned Fruits—California varieties
are all in strong hands. Retail dis-
tribution is good and wholesalers are
moving their own stocks, replacing
when they have the opportunity. Pine-
apple is in moderate and rather tran-
sient demand rather than for spring
and summer outlets. The strong posi-
tion of California fruits affects pine-
apple and tends toward an improve-
ment in the whole line. Apples are
quiet.
Canned Fish—Salmon is not a big
seller, The main movement is of spot
stocks, which are being liquidated
through the ordinary channels. Coast
replacement is not extensive. Sar-
dines. are also quiet in imported and
American packs. Maine fish is steady
at quotations. Down East holdings
are in broken assortments which will
not be enlarged until new pack starts
some time after April 15. California
fish are held firm, while imported sar-
dines are in light supply and are in
strong hands. Tuna fish is wanted
more extensively for jobbing purposes
and while the price trend is upward,
advances are being resisted. Lobster
and crab meat offerings from second
hands are narrowing. Shrimp is also
cleaning up, making the market in
good shape for spring pack.
Canned Vegetables—Tomatoes are
unsettled. Buying is against nearby
needs and mostly of the smaller sizes.
Peas remain weak, but recent lower
prices have expanded outlets and more
factory buying is reported than for-
merly. Efforts have been made to get
corn on a lower basis, but they have
not been fruitful beyond 5c discounts
from some of the weaker holders.
Beets, string beans and several minor
vegetables are short of passing re-
quirements.
Dried Fruits—The prune situation
is better in that Oregon’s have been
taken for export in a carload way and
Cailfornia small sizes are being ex-
hausted. Large counts are held firm
and as mediums are the bulk of the
unsold tonnage the trade is concen-
trating on that pack. Raisins are
being liqudiated on the spot so that
the underpriced lines below the Coast
will not long remain. Peaches and
apricots are in broken assortments,
which cannot be replaced, and as
spring is the best selling period hold-
ers are confident of a
liquidation.
satisfactory
Currants are quiet.
Beans and Peas—The situation in
dried beans is about where it has been,
practically everything weak and dull.
This applies to pea beans, red and
white kidneys and California limas.
All varieties of dried peas also show
an easy feeling and a light demand.
Cheese—Cheese has developed a de-
cided scarcity. If there was a par-
ticular demand prices would undoubt-
edly have advanced. As it is they are
firm.
Provisions—There has been
tically no change in provisions during
the past week. Everything in beef and
hog products remains substantially as
it was last week. The whole situation
is steady, with a fair demand.
prac-
Rice—Domestic rice was dull all of
the past week, but without weakness
or price fluctuation. Distributors are
not in need of replacements and will
not pay full market prices. Holders
cannot make replacements at costs
which permit of price cutting, and as
they anticipate a reaction in values
before long when trade outlets ex-
pand they prefer to remain idle for
the time being. Southern markets re-
port that they have been more active
of late, and as mills are running out
of stocks or are getting low a harden-
ing tendency is noticeable. Foreign
rice has been unsettled and can be
had at concessions.
Salt Fish—There is quite a demand
for salt mackerel, but comparatively
light stocks with which to satisfy it.
It is hard to get desirable sizes and
the tendency on practically everything
is upward. A good many sellers have
had to withdraw their prices on ac-
count of not having stocks in many
sizes. There is a good demand for
smoked fish.
Syrup and Molasses—The demand
for molasses is poor; the trade are
buying it right along, but only in small
lots. Most buyers believe the asking
price for the better grades of mo-
lasses too high. Sugar syrup is quiet
and easy; compound syrup is selling
right along without any change in
price.
2s
For a model of clarity of expression,
read and study the Bible. Incidental-
ly, you may get a lot of valuable hints
on the best way to live. It covers
about 3,000 years, and a lot of folks
lived in that time, and they did a lot
of things, even if they didn’t have any
automobiles.
Review of the Produce Market.
Apples— Baldwins command $2 per
bu.; Spys command $2.50.
Asparagus — California, 75¢ per
bunch :
Bagas—Canadian, $1.80 per 100 Ibs.
Bananas—8%@09c per Ib.
3eans—Michigan jobbers are quot-
ing as follows:
€ He Pea Beans -______._-___-- § 5.85
Light Red Kidney ------------ 10.00
Hath Red Kidney -__----—__-- 11.00
Drawn Swede —...._.-.---___ 5.79
Beets—New from Texas, $2.50 per
bu.
3utter—The market has been a tri-
fle sensitive during the past week.
Early in the week there was a slight
decline on account of poor demand and
increased pressure to sell. After that
the market ruled steady without furth-
er change until this week when there
was a heavy decline. There is a fair
demand for fine creamery, the receipts
for which at the moment are just about
enough to take care of it. Under-
grades of butter are plentiful, but not
wanted. Local jobbers hold fresh
creamery at 45c and prints at 47c.
They pay 18c for packing stock.
Cabbage—$2 per 100 Ibs. for home
grown, $3.75 per crate for new from
Texas.
Carrots—$1.35
$ home
grown; $2.25 per bu. for new from
per bu. for
Texas.
Cauliflower—$2.75 per doz. heads.
Celery—Florida, 75¢ for Jumbo and
90c for Extra Jumbo; crate stock,
$4.25.
Cucumbers—lIllinois hot house com-
mand $3 for fancy and $2.50 for choice.
Eggs—The market has shown a few
trifling fluctuations during the week,
most of which have been downward.
On account of the large demand for
fine fresh eggs the market is now
steady on the same basis as a week
ago—26c.
Egg Plant—$3 per doz.
Garlic—35c per string for Italian.
Grape Fruit—$2.75@3, according to
quality.
Green Onions—Charlots, 65¢ per doz.
bunches.
Honey—25e for comb; 25e for
strained.
Lemons—Quotations are now as fol-
lows:
200 Sunkist ....______----__---- $7.00
300 Red Ball ____--__---------- 6.50
a6 Red Ball... 6.50
Lettuce—In good demand on_ the
following basis:
California Iceberg, 4s ---------- $4.00
California Iceberg, 5s ---------- 4.00
California Iceberg, 6s ---------- < 3.79
Hot house leaf, 12c per Ib.
Onions—Michigan, $3.50 per 100 Ibs.
Chili in 50 Ib. crates, $3.75.
Oranges—Fancy Sunkist Navels are
now on the following basis:
126 $6.50
0 6.50
6 _ 6,50
Q0G 8 6.00
OlG 2 5.50
2GA ee 5.00
2 4.75
DTA 4.00
Red Ball, 50c lower.
Parsnips—$1.75 per bu.
Peppers—Green, 70c per doz.
Potatoes—Country buyers pay
WwW
on
®
40c in Northern Michigan; Central
Michigan 40c; Greenville district 40@
45c, and as high as 50c.
Poultry—Wilson & Company pay as
follows this week:
Heavy fowls -------------------- 26¢
Light fowls -------------------- 20¢
Heavy springs ------------------ 27c
Cas 2: le l4c
Radishes—65e per doz. bunches for
hot house.
Spinach—$1.25 per bu. for Texas.
Sweet Potatoes—Delaware Sweets
$3.50 per hamper.
Tomatoes—$1.75 per 6 Ib. basket for
Florida.
Veal—Local jobbers pay as follows:
Fancy White Meated ----------- $5e
Good ee ae
G70 Fair ... =: 7 ke
>
Tender Tributes To the Late George
Clapperton.
As George Clapperton sat at his
desk, apparently in the full vigor of
his splendid manhood, “God's finger
touched him and he slept.” His going
was so sudden that we almost expect
him back, but he will not come. His
life work is ended. The Master called
him and now that he has gone, what
can we say of him?
He honored me with his friendship
and I can bear sincere testimony to
his many virtues. If he had any faults
I loved him too much to see them.
In him I found naught but good. Big
physically and mentally, unyielding in
his ideas of right, he held very posi-
tive convictions which he always main-
tained without regard to personal con-
sequences. Yet, his heart was as gen-
tle, tender and loving as a woman's.
He was in all respects a clean, stout-
hearted, high-minded, Christian gen-
tleman, whose virtues should be cher-
ished and whose example should be
emulated. Among his brethren of the
Bar he was deservedly greatly esteem-
ed, not alone because of his ability,
but because of his high character and
many lovable qualities. Indeed, as 2
lawyer, he was as a Priest in the
temple of Truth and _ Justice. The
silence of eternity has fallen on a good
man’s life. He has gone, but his in-
fluence abides in this city where he so
long lived and wrought unselfishly for
the common good.
John S. McDonald.
George Clapperton had many
friends, and all who knew him well
loved him, and had the highest regard
for his honesty, his integrity and high
character. His family life was ideal.
He leaves a devoted wife and a worthy
son and daughter. He was a patriot
in a large way. His devotion to his
country and his loyalty to party were
unsurpassed. His interest in the af-
fairs of city, State and Nation was
keen, intelligent and discriminating at
all times. George Clapperton was a
good man and citizen and I am proud
to be able to say we were warm
friends. Eugene D. Conger.
—_—_~2 +.
Everybody seems to want to get to
the position where he can have some-
one else do all the work, and he get
all the credit and most of the pay.
He forgets that the unused faculty de-
teriorates.
6
IN THE REALM OF RASCALITY.
Cheats and Swindles Which Merchants
Should Avoid.
Kalamazoo, March 30—I am a mail
clerk at this post office. A lady here
answered an advertisement of the
Jones Mfg. of Home Sewn Gloves,
Olney, Til, which was carried in our
local newspaper. As a result of this
correspondence she was induced to
send $6.50 on Oct. 11 for material
which was to be ready cut, for sewing.
After gloves were sewn according to
instructions given on accompanying
sheet she was to return them and re-
ceive 30c per dozen for her work. She
has received at least two letters stating
that the gloves have been sent; one
of these letters was written Nov. 12.
The gloves have not been received.
They also advise her not to write
needless letters if she does not hear
from them right away. In their litera-
ture they have a clause which states
that they shall reserve the right to
judge whether her work is satisfactory
or not. In this clause, I informed her,
lav the deception of scheme. Will you
investigate this company, and if you
find them swindlers expose them in
your columns? I gave a copy of your
last paper to this lady and told her of
the great work you are doing to pro-
tect the public and to bring frauds and
swindlers to light. ALR
We have already published a warn-
ing about this work-at-home scheme of
Jones of Olney, Ill. Jones worked the
old Ostrander advance fee swindle for
Now he directs his attention to
swindling women instead of men.
Jones’ game is essentially the same as
that of Glen D. Fryer of Ft. Wayne,
Ind., who is being prosecuted for
fraudulent use of the mails in connec-
tion with the Nile Art Co., Ft. Wayne,
Ind., and Fashion Embroideries Co.,
Lima, Ohio. The best means of put-
ting a stop to these crooks is to make
complaint to the Post Office Depart-
ment, Washington, D. C., and submit
evidence of fraud.
years,
Monroe, March 28—Ever heard of
the Tradesco Detective Agency? A
dapper gent walks into the store,
throws his portfolio on the counter,
announcing, “Tradesco (pronounced
Tra-des-co) Detective Agency.” On
enquiry what it’s all about we find he
sells a book at $7.50, and it seems the
books is filled with form letters, and
somehow or other you're going to be
protected in collecting your old bad
accounts, etc., and all for $7.50 in ad-
vance. The Tradesco D. Agency
doesn’t care, we are told, whether you
collect $100 or $1,000 the price is only
$7.50. What does the editor know of
this scheme? M. F. Daly & Co.
We know nothing of this particular
concern, though the scheme is old. It
consists of holding the name of a
(usually) mythical detective bureau or
collecting agency over the heads otf
bad debtors, and sometimes the letters
signed with this mythical name or
containing it do get results, but we
have nevertheless always considered
the scheme rather a cheap fraud.
New York, March 26—Holding that
the rights of the defendants had been
prejudiced before the Grand Jury, Gen-
eral Sessions Judge Otto A. Rosalsky
dismissed an indictment charging
James W. Elliott and William C.
Bentley, promoters of spectacular and
extensive stock sales campaigns, with
making false statements in a pros-
pectus. Elliott was president and
Bentley was treasurer of the James W.
Elliott's Business Builders, Inc., of
152 West 42d street, a corporation
MICHIGAN TRADESMAN
which undertook to put faltering con-
cerns on their feet through stock pro-
motions.
And thus a pair of pirates of pro-
motion escape prosecution on a tech-
nicality of the law that evidence given
in bankruptcy proceedings should not
have been used against the accused in
securing criminal indictments. Among
the promotions of Elliott were the
famous Piggly-Wiggly stores and the
Carlisle Tire Corporation. It is said
that investors in the Elliott promotions
lost more than $5,000,000.
Pontiac, March 31—I am enclosing
an advertisement of E. J. Reefer, Ninth
and Spruce streets, Philadelphia, Pa.,
and would like to know what you
think of the claims made in this adver-
tisement. ; 3. ae
Mr. Reefer’s advertisement is head-
ed in big type, “53 Miles to a Gallon.”
This result is supposed to be accomp-
lished by Mr. Reefer’s “amazing inven-
tion,” the Reefer Vapor Carbonette,
the value of which he claims is $5, but
he will sell it for the very reasonable
price of $1.97.
We do not know what this “Carbon-
ette’’ may be, but Mr. Reefer says that
if it does not cut your gas bill in two
he will refund the money you paid for
it. This is the same Reefer who was
making such loud claims for a product
a few years ago to make hens lay. Ac-
cording to Mr. Reefer, all you had to
dope and you
couldn’t keep the hens off the nests.
We don’t hear anything more of his
wonderful discovery which made hens
lay. As usual when a faker wears one
scheme out he readily invents another.
If his poultry product had merit it
would not die. We predict that after he
has fooled the public on this Vapor
Carbonette for a time he will find
some substitute for it also. The papers
that carry this sort of advertising de-
serve the same degree of confidence
as Reefer.
do was to. use his
Sturgis, March 28—I notice in a re-
cent issue of the Tradesman, a state-
ment in reply to a school teacher’s ex-
perience in subscribing for books with
Standard Education Society of Chi-
cago, in which you state the Federal
Trade Commission in investigating
this society found that the statements
made by the company were not in good
faith, that the signatures, in other
words, were secured by fraud, and that
the Federal Trade Commission order-
ed the Standard Education Society to
“cease and desist” in following decep-
tive practices.
I have had just such an experience.
On August 6 a man giving his name
as W. L. Priebe called upon me, repre-
senting the Home and School Refer-
ence Work and Loose Leaf Extension
Service, claiming the regular selling
price of this work was $175; that he
was obtaining a few names in each
section, of the representative men, of
whom he expected to obtain their writ-
ten endorsements of the work, and
that he would let me have the work
for $59, I to pay express on
the books. In the printed contract
the price was $175, and in red ink
crossed out and put in with red ink
$59. This slick man impressed me as
telling the truth; I was willing to pay
the price for an article worth the
money. I signed up, believing I was
to secure books to the value of $175.
He called upon another man, who has
insurance and real estate office in this
block, made the same statements to
him and secured his signature to the
contract. The books came, 10 of them,
and a very ordinary set they are. We
could not sell the set here for $10 for
the whole set. We paid over $3 ex-
press upon them, opened and examined
them, and found them not at all as we
had been given to understand they
would be. We had each paid on ac-
count $9. We wrote we would express
the books back at our expense; that
they could keep the $9 we had each
paid. They wrote us they would not
take the books back, and that they
would bring suit for balance, their due,
if we did not at once pay up. It is our
intention to stand a suit in this case, as
we think for the good of the public
these cases should be shown up.
1 C
April 1, 1925
The above report hardly needs com-
ment. The letter clearly states the es-
sentials of the regular book agency
scheme. We do not think the sub-
scriber will ever be called upon to de-
fend a lawsuit on account of this trans-
action. This scheme would not look
good as a court record. Threats and
bluff are relied upon to bring in the
money by this class of houses.
The Progress Paint Manufacturing
Co. and the Regulation Paint Co., both
of Louisville, are charged in a com-
FOR ANY TYPE
OF BUILDING
We still
suggest
REYNOLDS
SHINGLES
For sale by
lumber dealers
e
H. M. REYNOLDS
SHINGLE COMPANY
“Originator of the Asphalt Shingle’
GRAND RAPIDS
MICHIGAN
ROPROVED BY Typ
2 ‘ABLISHED 1868 4,
Op ae
Miracle of the Honey-Bee.
A honey-bee weighs 1-300 of an
ounce; its “load” of nectar is, there-
fore, extremely small. A scientist as-
certained that the average load weighs
about 1-1250th of an ounce—a quarter
of the bee’s weight.
This means that 20,000 journeys
reckoning the outward and inward
trip as one) are necessary for the
gathering of a pound of nectar; but as
flower-juice loses at least one-half of
its bulk before it becomes honey, it
follows that the production of a pound
of honey involves on this reckoning
a minimum of 40,000 journeys.
If we assume that the average trip
out and home measures half a mile
(a low estimate) the immense distance
of 20,000 miles must be covered in
gathering the raw material for a pound
of honey. This is equal to 1250 miles
per ounce.
—_—_+-.___
Best Way To Banish Odor of Garlic.
Washington, March 27—Department
of Agriculture scientists, after a long
study of the question, have determined
that the way to eliminate the odor of
garlic from the breath is to refrain
from eating garlic. Dairy interests
appealed to the Department for a solu-
tion of the problem of garlicky taste in
milk from a cow which has eaten gar-
lic. The experts have determined that
the only way is to keep the cows from
the weed, in which they revel.
BEECH-NUT
Prepared Spaghetti
: ¢
i ft.
w aes
WITH CHEESE AN?
TOMATO SAUCE 4
Ready to Serve!
The ideal quality product for the progress-
ive Grocer to sell. Display it, thus telling
your customers you have it. It is nationally
advertised.
BEECH-NUT PACKING COMPANY
‘*Foods and Confections of Finest Flavor’’
CANAJOHARIE NEW YORK
The Birth of a Nation’s Drink
Back 1864, while
Abraham Lincoln was still
President, Chase & Sanborn
started in the coffee busi-
in
ness. ‘Thirteen years later
they startled the Coffee
trade, being the first firm in
America to pack and ship
roasted Coffee in sealed con-
tainers. That was the birth
of SEAL BRAND, which
has steadily grown until it 1s
today the largest selling high
grade Coffee in the country.
CWT oO
Chase & Sanborn
CHICAGO
HATS THAT PARIS FAVORS.
Radiogram information from Paris
that will be contained in the forthcom-
ing issue of the New Millinery Bulle-
tin, the organ of the Retail Millinery
\ssociation of America, indicates that
crowns in. irregular, wavy sections
feature some of the newest hats shown
there. Rose Descat, for instance, is
making hats with crowns of this type
and curved brims five inches wide at
the The
at the back
sides. brims are upturned
The Bulletin will go on to say that
Agnes still favors odd-shaped peaked
or square crowns. Some hats of wide
ribbon or satin are at times combined
Milan
beige and brown are favored almost
the
with picot or straw. Gray,
other colors,
frequent.
to the exclusion of
but brillant
Georgette makes small toques wide at
touches are
the sides and cloches that dip sharply
over the
accentuate this tendency, with feathers
placed at the center top of the crown.
ears. They are trimmed, to
“Marthe Regnier,” the Bulletin con-
tinues, “makes an interesting shape
from a wide band of mauve or rose
1 the head so
placing it around
that one side. edged with satin ribbon,
crin,
shades the wearer’s face. The other
side forms a circle at the back of the
head. This circle is filled in with
loops of satin ribbon.
“Jeanne Lanvin has a most interest-
ing collection of hats. They are most-
ly wide-brimmed, even plain hats for
morning wear. Sailors of Milan and
crin are trimmed with fluted bands of
similar material or with ribbon form-
ing wings at the side front. Some-
times small flowers are used as trim-
mings. Small hats made of tooled
leather or leather and cloth for sports
are interesting. Lanvin shows many
capelines for afternoon wear trimmed
with long swirls of ostrich or large
flowers
“Redfern’s latest novelties are rain
hats made of impermeable crepe de
chine. trimmed with embroidered birds
in color and silver scattered over their
surctace.
Cee EEE EESEESnmnN
WOOL AND WOOLENS.
Minor auction sales of wool continue
to be held in Australasia with restrict-
Withholding offerings
has not resulted in improving prices,
ed offerings.
is more than doubtful if this can
be accomplished. The fact is that wool
was getting too dear to be used as
and it
freely as it should be and the fiction
was exploded that there was a world
scarcity of the article. As it is,
one knows when bottom will be reach-
no
ed in prices and this will tend to cur-
tail operations until there is a free
market somewhere without fixed lim-
its. South American and South Afri-
can wools are under the same handi-
caps as are those of Australia and New
Zealand. Little of the stuff is moving
and then only at concessions. The
domestic market shows very little ac-
tivity, with shearing of the new clip
already started. Demand from the
mills will be very light unless Fall or-
ders for woolens come in faster than
has been the case lately. Clothiers are
still trying to feel out the situation
among the retailers who, however, are
MICHIGAN TRADESMAN
awaiting the result of Spring sales be-
fore doing anything. A private show-
of Fall clothing was had during the
past week by a big Chicago manufac-
effort to
customers to wear light and bright col-
At best this can be only
turer. There is an induce
ored raiment.
temporarily successful, the general dis-
position being against it, as the aver-
age dislikes being conspicuous,
except, perhaps, on the golf links. As
to prices, the belief is that those for
Fall clothing show little if any
advance. In women’s wear fabrics not
man
will
much business has yet been placed and
the best of the lines have not been
opened.
CANNED FOODS CONDITIONS.
Only one important event occurred
in canned foods during the past week,
the namiong of opening prices on 1925
California asparagus at marked reduc-
last Very little
variation in price lists was noticeable
tions below year.
among the offerings, which made the
packs of the favored brands more at-
tractive than those of other packers
and quoting asparagus came at an un-
favorable time from a selling stand-
point, as the market on futures as well
as on spots has been quiet for more
than a month. Had other futures
been as active as in normal seasons, as-
paragus doubtless would have sold
more freely, but as it is brokers say
that the opening has been favorably
regarded and that while buyers have
been in no hurry to cover their wants
that they have been quietly doing so
and will complete their purchases in
the near future. Canners expect to
soon sell out, as interior markets have
been quicker to respond than seaboard
centers. The carryover of high priced
packs of last year has been something
of a damper even though it will be
some little time before new pack is
Spot
usually slow sellers all of last week.
Perhaps after there will be
more interest shown, but during March
the market has been on such a hand-
available. vegetables were un-
Easter
to-mouth basis that weakness has pre-
vailed. Dealers have consulted their
stock sheets and have not bought ex-
cept where they needed replacements
and then only after they had canvassed
the market and taken the lowest priced
merchandise, quality considered. Price
was first consideration and quality sec-
ond, while brands are not as much a
factor as usual, since general holdings
are not representative of other seasons.
Future packs were not frequently men-
tioned since buying was light in all of-
ferings.
COTTON AND COTTON GOODS.
Cotton quotations during the past
week tended toward lower levels be-
cause of a slackening of demand and
because of the influence of the pros-
pective crop of this year. Concerning
the latter, about the most interesting
thing disclosed during the past week
was a report from the Department of
Agriculture on the boll weevil indica-
tions. In direct opposition to a re-
cent “unofficial” report of the Amer-
ican Cotton Association, the depart-
ment discovered no very great amount
of bolf-weevil infestation; but it em-
phasized the need of taking precau-
tionary measures to prevent the rav-
ages of the bug later on in the season.
Drought in the Southwest is still a
factor in the problem of how big the
to be. As to the acreage that
will be planted, it appears to be con-
ceded that there is no plan for any
concerted restriction, and the chances
are, therefore, that the amount will be
in the neighborhood of 40,000,000 acres.
Abroad, the Lancashire spinners have
resolved to keep mills operating on
part time, and it is reported that un-
sold stocks of goods are accumulating.
There is some talk of making greater
use of Indian cotton in order to meet
crop is
the competition of Japanese and Ital-
ian cotton manufacturers in India, Ja-
va and South America. The domestic
goods market is showing the influence
of lower prices for the raw material,
buyers holding off in the hope of re-
ductions later on. Gray goods were
quite weak in the local market last
The
lull was also shown in a number of
finished fabrics, although certain nov-
week and transactions were few.
elties and specialties continues to sell.
In knit goods a larger business is
being done in both light and heavy
weight the
which were neglected for some time.
Hos-
underwear, former of
Sweaters are not doing so well.
iery sales are about holding their own.
EE
MOVEMENT IN DRY GOODS.
A growing demand for cream-ground
dress fabrics in the dress weights was
one of the features of wholesale dry
goods sales in this market during the
past week. Those most wanted in-
cluded such goods as French flannels
in either plain effects or with wool
Some of the newest ideas
fabrics, according to the
special market review of Claflins In-
corporated, are
decorations.
in these
cream grounds with
colored wool stripes and overplaids. A
washable non-shrinkable fast-color cot-
ton and wool flannel in woven stripe
designs, to retail at $1.50 in the 32 inch
width, is also selling well. Lustrous
needle twills and Poiret twills in the
light weights are popular.
Novelties in fancy table cloths and
towels are selling very well. There is
a general demand for a variety of
staple items in household linens, al-
though the orders are not large. Evi-
dently the most of these are for filling-
in purposes. This would indicate that
merchandise stocks in retail hands are
not high. Sheets and pillow cases con-
tinue a market feature. Sales in this
department, which include brown and
bleached sheetings, are far ahead of
those for the same period a year ago.
Lingerie fabrics in. white
colors moved freely the past
and_ sport
week. The
demand for ecru ‘‘val” laces continued
throughout the week. This is a strong
indication that these laces will prob-
ably be used extensively for trimming
street costumes. There was a marked
activity in venise edges and bands, in
both white and ecru
allovers and imitation
shades. Venise
venise allovers
in white and ecru were also active.
Men’s fancy printed and woven silk
handkerchiefs and crepe and thread-
drawn handkerchiefs continued in de-
mand. Red was a leading shade.
April 1, 1925
BENEVOLENT MONOPOLY.
It was a year or more ago that Sec-
retary Hoover suggested that some-
thing be done to protect this country
against combinations in foreign coun-
tries controlling supplies of needed raw
materials Rubber, quinine, sisal and
potash were among the substances put
in the category. Mr. Hoover thought
attention might be diverted
producing the substances of vegetabl:
toward
origin in this country’s colonial |
sessions and that, as to these and all
others, there should be combinations «
American importers to offset the io
eign combinations of producers. The
subject has just been brought again t
the
German and French potash producers
the American
tween them.
fore by the agreement betwee:
to divide business |x
The main use of potash
salts is as a fertilizer. Vhey are ad
the
The domestic production
mitted duty free for benefit oi
farmers.
comparatively small, and it was so even
during the war, when foreign supplics
were cut off and every inducement was
encourage output in thi
It would take a large amount
offered to S
country.
of subsidizing to enable potash pro
ducers here to compete with those
abroad, even if the quantity needed
could be obtained, and the imposition
of a prohibitive tariff would be a hug
tax on agriculture. But the foreigners
appear to be wise enough not to us
their monopoly to exact extortionat
prices and so invoke retaliatory meas
ures. On the contrary, the price now
is less than 1914.
calendar year 1924, for example, th
it was in For thi
price per ton of potassium sulphate
averaged about $38 as against $42 ten
years before. What can or ought to }x
done to a monopoly which won't in
crease prices?
—
There are echoes of the “airly days”
in the stories of the prairie fires that
have been
romping across parts ol
three Northwestern States. Time was
there were buffalo, and the mor:
or less noble Red Man burned off th«
buffalo pastures in the spring. A wall
of fire ringed the horizons and the
settler raced for the river and for life.
The same sun dries the same grass}
expanses
when
now as in those days 0}
Long Ever Ago. Wind-whipped flames
foot it as fast now as they did in the
days of the Sioux and the buffalo. The
death list is likely to be longer and
the property damage sure to be great
er now than when the settler was be-
ginning to turn his first furrows. There
is nothing quite so melancholy as a
fire-blackened prairie, and there are
few things that hold more terror than
a wall of fire rolling and roaring
through the high grass under its own
smoke.
Ce EEE
———————
It is nothing to do your duty. That
is demanded of you and is no more
meritorious than to wash your hands
when they are dirty. The only thing
that counts is the love of duty. When
love and duty are one then grace is 1n
you and you will enjoy a happiness
which passes. all understanding.
——
—_—_—_—_—_—_—_—_—_———
Getting angry is just about as profit-
able as cutting one’s own hair: we
make a spectacle of ourselves and in
the end must do the job over.
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April 1, 1925
Some Men I Have Known in the Past.
The country farm and the village
store have been the cornerstones upon
which the lives of many of our most
honored citizens have been built. How-
ever much may be said of the narrow-
ing influences of life on the farm, it is
certain that more often than otherwise
habits of industry and independerice
and a noble philosophy of life are ac-
quired there in early youth that in the
wider horizon of the city retain their
directing force and are distinct ele-
ments of success in the most varied and
intricate departments of business life.
None the less the discipline of the
village store contains for all its home-
ly simplicity, the underlying principles
of all trade, whether it be in butter and
eggs or in bank stocks and lumber.
Melvin J. Clark, who was generally
conceded to be one of the shrewdest
business men Grand Rapids possessed
twenty years ago had the advantage
of these two cornerstones laid deep
down in the foundation of his business
career. That foundation was render-
ed all the more secure by the subsoil
of English ancestry upon which it
rested. The line of descent can be
followed back to the time of the Nor-
man Conquest of England, but for the
purposes of this sketch may be con-
sidered to begin several generations
ago with the emigration to America
of the immediate ancestor of Mr. Clark,
who settled in Ontario and made his
impress felt in the county of Kent for
several successive generations. ine
subject of this review was born in
Kent county, October 7, 1836. His
father was a prosperous farmer, and
young Clark was brought up on the
farm, receiving a common school edu-
cation so far as books were concerned,
but learning far greater
value from woods and fields and run-
ning The physical develop-
ment that comes from the alternating
out-of-door work and play of the coun-
try lad had also its distinct value in
this formative period of life, and when,
at the age of 26, Mr. Clark left the
farm to embark in business on his own
lessons of
brooks.
account, he was a strong, well-balanced
and self-reliant man.
His first essay in business was at
Solon Center, Kent county, where he
conducted a small store and handled
shaved shingles. The store was of the
most primitive character, being little
more than a shanty, one side of which
served as a residence, while the other
side, divided by a thin partition, con-
tained the few goods with which the
start The first
were purchased from Samuel Smith,
who was then engaged in the grocery
Husiness at Grand Rapids, and had
such faith in the innate honesty of the
embryo merchant that he sold him his
first stock on credit. Mr. Clark de-
lighted to recount the circumstances
attending his first purchase. He asked
for credit on five pounds of tea, ex-
pecting Mr. Smith to demur to so
large a request, and was greatly sur-
prised and more than gratified when
the storekeeper insisted on his taking
ten instead. The business
prospered from the start, as every one
predicted it would when they saw how
the young merchant worked, the
was made. supplies
pounds
MICHIGAN
shrewdness with which he handled his
customers and the broad lines he laid
down as the foundation of his subse-
quent success.
Finding the field at Solon Center
somewhat limited for a man_ of his
aspirations and ambitions, he removed
to Cedar Springs in 1864 and formed
a co-partnership with his brother, the
late I. M. Clark, to engage in general
trade under the style of Clark Bros.
Two years later, the brother sold his
‘interest in the business and returned to
agricultural pursuits, while M. J. con-
tinued the business at Cedar Springs
until 1874, operating, in the meantime,
a sawmill and a shingle mill. When
he first began manufacturing shingles
he sold his product to middlemen al-
TRADESMAN
The young salesman walked out of the
office in a dazed condition and went
to his hotel, but was unable to eat
any supper, nor did he sleep that night.
In the morning he got his breakfast
and made another cail on the lumber
dealer, who had just arrived at the
office and was building a fire. The
young man put his head through the
door and enquired if he could come in
the office if he left his gripsack out-
side. The man dropped his poker, and
turning around, said, “Young man,
come ip. | did not sleep last night,
thinking of the ungentlemanly manner
in which I treated you last evening.”
The two soon became well acquainted
and before the young man left the
office he carried an order for four cars
Melvin J. Clark.
together, but about 1865 he conceived
the idea of selling his brands direct to
the lumber dealers, and started out on
an initial trip with that object in view.
His first stop was at Dayton, Ohio,
and the incidents connected with his
first sale at that place were never for-
gotten.
was busy at the time, so he set his
gripsack just inside the door and
waited his turn. When the visitors
came out he entered the office, intro-
ducing himself and his business, and
began praising the merits of his sev-
eral brands of shingles. The lumber
dealer happened to be irritated and,
wheeling around in his chair, said,
“Young man, that is all I care to hear
from you. There is the door. Grab
your satchel and get out of here as
quickly as your legs will take you.”
The dealer on whom he called .
of shingles. The acquaintance de-
veloped into friendship, and so long as
Mr. Clark remained in business the
lumber dealer at Dayton was a CUuS-
tomer on whom he could always rely
for orders whenever he had anything
to sell.
The same spirit which prompted him
to change his field of operations from
Solon Center to Cedar Springs then
caused him to seek a location more in
keeping with his capital and his am-
It is here that Mr. Clark be-
lieved he made a mistake—on the
theory that he could have made ten
millions in Chicago or New York with
the exercise of the same energy and
ability he employed in accumulating
three million dollars in Grand Rapids.
Possibly he was right in the belief
that he could have achieved greater
bitions.
9
distinction and a greater competence
in the larger field, but those of us who
have even a single million yet to make
—-and would be satisfied to stop a little
this side of the million mark-—-will be
the belief that a
dollars is quite enough for one man
excused for million
to make in the course of a third of a
century, and that anything beyond that
amount is simply a source of annoy-
ance, without any compensating ad
vantages.
On removing to
1874, Mr. Clark
ship with his brother under the style
Grand Rapids in
formed a copartner
of I. M. Clark & Co. and engaged in
the wholesale grocery business on
Pearl street. The firm name was
afterwards changed to Clark, Jewell &
Co., and subsequently the business was
incorporated under the style of the I.
M. Clark Grocery Co., under which
style it was continued for several
years, when the corporate style was
changed to the Clark-Jewell-Wells Co.,
Mr. Clark still retaining a controlling
interest in the business and occupying
the position of President of the cor
yoration.
Mr. Clark died of pneumonia at
Globe. Arizona, Nov. 23, 1909. The
‘Iness was of only a few days’ dura-
tion. His wife and one daughter suc
ceeded in reaching his bedside before
The
brought back to Grand Rapids for in
he passed away. remains were
terment.
Clark director in the
Mr. was a
Grand Rapids National Bank and
President of the Clark & Row son
Lumber Co. He was interested in 40,
000 acres of mineral and timber land
Duluth. He
President of the Clark Lumber Co. and
in the vicinity of was
President of the Clark & Jackson Lum-
ber Co., also President of the Clark &
Scudder Lumber Co His mineral
possessions comprised some of the
finest fields of Bessemer ore in the
country and were chiefly valuable by
reason of the facility of getting at the
Ore.
Mr. Clark was early attracted to the
Duluth region on account of the desir
able opportunities for investments in
and he constant
that
while on
pine lands was a
visitor to city until he died. In
1881, the
out of Duluth, he said to his brother-
train fifteen miles
in-law, Frank Jewell, who was with
him on the trip, “Do you see those pine
tree tops over there? They belong to
land which
a section of Government
can be purchased for $1,500. Do you
want to go in with me on the deal?”
Mr. Jewell declined the proposition, on
the ground that the did not
appear to be thick enough to make the
Mr. Clark,
however, purchased the tract and ten
years later he sold the timber for $20,-
000 and the land for $60,000. The land
timber
investment a good one.
was platted and sold for suburban
property during the time of the real
estate boom at Duluth,
Another incident tends to show the
good fortune which scemetimes follows
investments of this character: Acting
in behalf of the Clark & Scudder Lum-
ber Co., Mr. Clark purchased several
tracts of land in 1881 on Government
tax titles. Considerable of this land
subsequently become famous because
of its being located on the Mesaba
10
Range, although at the time the pur-
chase was made nothing but the value
of the timber was considered. Test
showed the finest grade of
3essemer ore which has yet been de-
veloped on the Range, and a legal ar-
rangement was soon effected with a
subsidiary of the U. S. Steel Co. This
arrangement is still in effect and yields
the estate approximately $500,000 per
year. The Clark & Scudder Lumber
Co. owned several hundred acres of
land on this Range and will probably
strike other mines of similar value as
the properties are developed from time
to time.
While Mr. Clark was almost invari-
ably fortunate in his investments, he
looked back upon one deal which he
made a mistake in not consummating.
In 1881 the citizens of Duluth offered
to deed him a block of land on the
main street of the city if he would
erect on one corner a hotel costing
$40,000. He considered the proposi-
tion for several weeks and at one time
was about to accept it, but finally
reached the conclusion that he would
rather invest in pine land than city
property. In eight years the block of
land which the citizens of Duluth pro-
posed to give him if he would erect
thereon a $40,000 hotel sold for an
even million dollars!
Mr. Clark was married when 26 years
of age to Miss Emily Jewell. They
resided in a beautiful mansion on Lake
avenue, formerly known as the ‘“Pad-
dock Place.” Three adopted children—
two boys and a girl—made up the fam-
ily circle. His family relations were
always exceptionally pleasant and the
manner in which he protected and
assisted relatives less fortunate than
himself was a matter of common
knowledge and the occasion of fre-
quent favorable comment.
Mr. Clark was frank enough to ad-
mit that he had three hobbies—busi-
ness, horses and farms. He had an
excellent farm in Nelson township and
one of the finest farms in Solon town-
ship and was the happy possessor of a
span of horses which was the envy of
many less fortunately situated in life.
He was also the owner of a ranch at
Petaluma, California, about thirty
miles from San Francisco, where he
usually spent the greater portion of the
winter months.
Mr. Clark attributed his success
largely to his familiarity with the lum-
ber and pine land business. He saved
his earnings as a young man and in
after years, when the returns came
thick and fast, he did not increase his
expenses in the same ratio, but lived
nearly as economically as was his cus-
tom in the days when he was striving
to acquire a foothold. His personal
expenses were by no means large, be-
ing a member of no secret orders and
having no ambition to shine in society.
He never did anything for effect, never
was a heavy borrower and never found
it necessary to bolster up his credit by
pretense or subterfuge. He was a man
of strong likes and dislikes, having
little use for the man who had crossed
his path, but never lowered himself by
resorting to petty vindictiveness to
resent an injury. His sturdy honesty
was a matter of general avowal and
those who knew him well realized that
work
MICHIGAN TRADESMAN
his bond was as good as gold and his
word as good as his bond. He was a
born diplomat, meeting exceptional
success in adjusting losses and trying
lawsuits, while his ability as a collector
of doubtful accounts was universally
recognized.
Simple in his habits, quiet in his
tastes, vigorous in his treatment of
matters of business, masterly in his
comprehension of deals involving vast
sums of money and requiring years of
development to complete, Mr. Clark
had every reason to be satisfied with
the success he achieved and the good
name he left behind when he was
called to face his Maker.
E. A. Stowe.
——>~>—__
Circumventing Stealings From
Lace Counter.
The average shrinkage from theft or
“shop-lifting” in chain stores is close
to two per cent. Stated in another
way, out of every hundred customers
roaming around the manager’s store,
one or two are there to steal instead of
to purchase or “to shop.” In a large
store with, say, five hundred people
walking up ond down the aisles, the
average indicates that ten are dis-
honest and must be watched.
When this condition first dawns on
a chain store man (or for that matter,
practically any retailer) it causes him
a feeling of dismay. He accepts the
idea as unwillingly as the reader, but
accept it he must and does, and finally
he views it philosophically as one of
the problems inherent in his business.
He finds ways to detect the thieves,
and does not worry when he catches
them.
When no_ shoplifters are being
caught he is sure that stealing is going
on right under his nose.
The manager does not enjoy dealing
with shoplifters, and aims rather to
discourage stealing by close super-
vision. When he first went ‘on the
floor” as a learner and recognized the
fact of stealing, he watched everybody,
but he soon learned that 95 per cent.
of his customers didn’t need watching.
His manager probably told him, draw-
ing from his own experience:
“Watch the kids who come in with-
out their parents and hang around the
The little girls are as bad
as the little boys.
“Very few of them come in the first
time-for the purpose of stealing. They
come in to look at the toys, and if they
are not watched, the temptation be-
comes too strong for them. They take
something, a toy or a package of gum,
almost on impulse, and if they get
away with it, they will be back again.
The next time they will pick up two
or three things, and before long they
will be bringing in half-bushel baskets
and filling them.
“The best way to handle the kids,
is to keep them moving, and to keep a
friendly eye on them when they stop
at a counter. It is our fault really if
we lead them into temptation by giy-
ing them too many chances.
The children are no great problem,
however, as they are easily recognized,
and vigilance is the remedy. The adult
shoplifter is the real menace, for there
is no way of telling one at sight. The
surest simple rule is to watch the peo-
the
counters.
ple who are watching you. The regu-
lars are of several kinds, the women
who help themselves instead of buying,
the men who steal combs, rings and
other small articles and make their
living by selling them in restaurants
and lodging houses, the people who
steal and bring the goods back later
for a cash refund, and finally the folks
who steal just for the fun of it.”
Persons of this last class are inter-
esting as psychological cases, but a
terrific expense to all merchants. Any
store manager can tell you of the
richly dressed woman with a ten cent
bottle of perfume, or a five cent pack-
age of hair pins in her Hudson seal
muff—or the man with the fur over-
coat and every pocket stuffed with
postcards, chocolate bars, or anything
at all, and no reason or excuse for tak-
ing them.
No matter how sure the floor man
may be, it is risky to accuse these
folks of theft. Some of the men pre-
tend they have been drinking and try
to pass it off as a joke, but most of
these shoplifters wax highly indignant
and declare that they were merely
taking the goods to the window to get
a better light, or, that they were go-
ing to pay at the door when they went
out, the same as in the chain restau-
rants.
Once more the law that “the cus-
tomer is always right” is abused, and
the floor-man smiles weakly and takes
the crook’s word for it. He knows
that this incident will keep this par-
ticular person out of his particular
store for a while, but the shoplifter
knows that he can still operate in
plenty other stores and get off as
easily when caught. This is a real
grievance for all storekeepers.
Shoplifters’ customs vary in differ-
ent places. One young assistant in a
city store found that most of the dis-
honest customers wore shawls and
slipped their booty under a concealing
fold. He paid close attention to the
shawl trade and was successful in re-
ducing a severe drain on the store’s
profits. When he was transferred to
a store in a smaller town, he was
astounded to see that nearly every
customer in the morning wore a shawl.
He studied this trade for a week or
more and it appeared to be entirely
honest.
“I must be getting blind,” he told
his manager, “I can’t catch them any
more.”
“Why,” answered the manager, you
have been watching the wrong people.
The ones you want to look out for in
this town are the folks with the cloth
shopping bags. Those bags are the
best friends a shoplifter ever had!”
Another young assistant Manager
with great confidence in his powers,
assured his manager in a large city
store that there was no stealing going
on in his section of the floor.
“Maybe so,” replied the manager,
“and maybe not. The lace counter is
in your section, isn’t it?”
“O, yes, but that is O. K.”
“None of it is being stolen?”
“Positively not—I’d be willing to
bet on it.”
“Let’s go and ask the clerk.”
They consulted the saleswoman at
the lace counter and she confirmed the
April 1, 1925
i
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Through our Bond De-
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such bonds as are suitable
for the funds of this bank.
Buy Safe Bonds
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The Old National
THE MERCHANTS’ CRED-
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No magic about it—Ask us how!
References: Chamber of Com-
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BOERS
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April 1, 1925
MICHIGAN TRADESMAN
statement. There was no shoplifting
going on at her counter.
The manager wanted to believe them,
but it was too good to be true. When
shoplifters are not being caught is the
time to worry. .
The manager and the floor-man came
back that night and inventoried the
lace counter. They found one hundred
and twenty pieces of lace on sale, and
they numbered each card consecutively
from 1 to 120. Nothing was said to the
saleswoman the next morning, though
she was instructed to save any lace
cards that she emptied that day.
The next evening the two men went
over the counter again, and to the
great surprise of the young learner,
the count showed five empty cards, 111
numbered ones, and four absent and
not accounted for. The numbers
showed two of the missing cards to be
lace priced at 10 cents per yard or $3.60
for the thirty-six yard piece.
“Well, it’s worse than I thought,”
said the manager. ‘Perhaps I should
have bet you a year’s pay to make up
for some of the stealing going on un-
der your nose. Somebody will be com-
ing in here soon and picking your
pocket, if you don’t wake up!”
The assistant took it to heart and
watched his aisles closer than ever, but
every night the count would show
one to four pieces of lace gone, mostly
the most expensive kinds. The clerk
protested her innocence when told of
the situation, and had nothing to offer
except that she would quit, if she
didn’t get a different counter.
The mystery was making our
amateur detective desperate, for he
felt his whole future was at stake. All
day Sunday he dwelt on the problem
and finally he figured out one last
scheme that was worth a trial.
He and the clerk at the lace counter
both had the same lunch hour. There
was no floor-walker in the aisle be-
tween twelve and one o'clock, and the
girls on the adjoining counters who
were supposed to watch the lace at
noon had business of their own to
take care of first before they paid
much attention to the lace.
Sunday night the floor-man went
back to the store and rigged a peri-
scope arrangement with pieces of
mirror, so that he could see what hap-
pened at the case counter from a win-
dow over the shelving some forty
feet away.
Monday noon he went without his
lunch and spent his time on a ladder
in the back alley outside the window
with both eyes glued on the mirror.
At a quarter to one, when the noon
rush was greatest, in came an incon-
spicuously dressed young woman,
wearing a plain black hat, black veil
and a long black coat. She spent five
minutes at the lace counter, quietly
looking at the patterns, like any regu-
lar shopper, and no one paid any at-
tention to her except the young Sher-
lock Holmes on the ladder.
The young woman selected the exact
pieces she wanted, laying them at the
front of the counter, which is exactly
the same technique used by a boy in
stealing a jack-knife, and she finally,
slipped three bolts of lace from the
front pile to a pocket in the lining of
her cloak. She passed along without
hurry, bought a bag of candy, and
went out contentedly munching the
candy, which she carried in her hand
for all to see.
The assistant was down from his
ladder by this time, ready to board the
same street car with the shoplifter, and
followed her to a little notion store in
a foreign quarter of the city. This
store had a carefully selected assort-
ment of lace on display, also a splen-
did line of home-made aprons and
boudoir caps, all lavishly trimmed with
lace.
Of course, nobody in the store
spoke English until he threatened to
call a policeman. The manager, even
after his well-worked plan represent-
ing a great deal of effort, was in rather
a precarious predicament. He had no
way of proving that all the lace had
been stolen, and was lucky to secure
for the big store a compromise settle-
ment from its parasite. :
The assistant regained some of his
confidence. He decided it would be
cheaper to have extra clerks for the
noon hour, and arranged for a base-
ment stock man to put on a clean
collar and take care of this section at
noon. A few months’ trial proved the
worth of the system.
He is manager of a big store now
and he still checks up his lace counter
on the old plan.
Ralph Barstow.
seo —
Why Shoe Business Is Better.
Not a little of the improved business
that has been done in practically all
lines of men’s shoes this season, as
compared with last year, is attributed
to the efforts of the retailers to follow
the suggestions offered some months
ago by the Style Committees of the
National Shoe Retailers’ Association
and the National Boot and Shoe Manu-
facturers’ Association. These sugges-
tions, which did not have to do with
style altogether, included one for re-
tailers work on, namely, “proper shoes
for the occasion.” In other words, the
idea was to press for volume business
by showing the male consumer the
type of footgear he should wear at a
particular time or place. Part of the
scheme was the tabooing of the use
of tan footwear after 6 p. m. The two
bodies also put forth the suggestion
that each customer should be shown
the need of having at least five pairs
of shoes. While there is no question
that this suggestions did not work en-
tirely, there is also no question that
the efforts of the trade have increased
multiple sales of footwear.
—_+2>—___
Glove Prices Are Higher.
Fall lines of women’s leather gloves
which have been opened show sub-
stantial price advances over a year
ago. The increases, depending on
quality, range from 10 to 15 per cent.
and slightly higher in a few instances.
The manufacturers report the increase
as unavoidable, due to the higher prices
and relative scarcity of skins suitable
for glovemaking. Novelties are again
stressed in the new offerings. The
higher prices prevailing will make for
keener competition from fabric gloves,
but, despite this, the wholesalers are
fairly confident about prospects for
the Fall season.
Candy Easter Novelties
Easter Eggs
Easter Package Chocolates
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there is nothing better than |
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If you don’t carry it now order a
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Be sure to get the
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“I Bought Health at a Grocery Store—”’
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Show your Fleischmann package display in a prominent place. It
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Grand Rapids.Mich
4
MICHIGAN TRADESMAN
April 1, 1925
_
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FINA
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New Swindling Schemes Adopted By
Credit Pirates.
Early one dismal Monday morning
a certain light on the New York
Police Headquarters switchboard
blinked excitedly. The cop on watch
A flood of tearful inco-
herence was poured into his ears. Final-
plugged in.
ly he made out that it was Henry
Blanksmith spluttering at the other
end, that Blanksmith was a fur mer-
chant, and that his store had been
robbed. He wanted a lot of police-
men and detectives; furthermore, he
wanted them right now.
After a decent interval two large
Celts with derby hais and heavy feet
presented themselves to the fur mer-
chant. Blanksmith wrung his hands.
The air was thick with lamentations.
“Robbed!” he wailed. “Robbed!
They cleaned me. Lock, stock, barrel
—guts, fins and feathers. I’m ruined!
Bankrupt!”
As soon as Blanksmith could calm
himself he showed the detectives
around the place. The back door had
been pried open with a jimmy and a
clean sweep made. Sometime between
1 p. m. Saturday and 8 a. m. Monday
over $50,000 worth of furs had been
carted away.
The detectives asked a lot of ques-
tions, chewed cigars and went out. On
the pavement, said Halloran to O’-
Toole:
“Do you mind, Mike, with all his
weepin’ the eyes of him was dry?”
And the two grinned at each other.
Three weeks later this same Hal-
loran and O’Toole paid Blanksmith
another visit. They brought a third
man along. The merchant did not
seem overjoyed at seeing them.
“Have you found the thief?” he
asked.
“We have,” answered Halloran. And
snapped a pair of chilly handcuffs on
Blanksmith’s wrists.
The trial uncovered a tortuous ro-
mance of mercantile brigandage. The
theft had brought on one of those joy-
less congeries known as a creditors’
meeting. Blanksmith’s record had
been flawless; index cards in the credit
offices showed years of clean and
skillful management. He had built up
a rating that appeared bulletproof.
Blanksmith had bought heavily just
before the burglary, and the furs had
not been paid for. Instead of assets to
cover his losses, the creditors found
that the supposedly wealthy furrier
had but a few thousands that could be
cashed. He had sold goods that would
never be paid for; he had made mag-
nanimous loans to an astonishing num-
ber of uncles and cousins. As things
stood Blanksmith assayed about
twelve cents on the dollar.
Now credit men are suspicious men
whose noses are adjusted with great
nicety to the odor of rats. Ergo they
informed the National Association of
Credit Men and an investigator was
put on the case. By sleuthy ways,
brilliant and patient, the investigator
discovered Cousin Albert.
Cousin Albert was on Mrs. Blank-
smith’s side of the family, and he was
one bad egg. He owned a truck which
now and then ran evil errands for
Long Island rum smugglers. In
3rooklyn the detectives discovered an
old garage with new boards in the
floor. Ripping these up they exposed
sundry crates and trunks in which
reposed the rich minks and_ sables
taken from Blanksmith’s store. The
garage had been rented by Blank-
smith before the robbery. Cousin AlI-
bert had engineered the burglary and
removal. Both were arrested before
they could sell the stuff and divide the
profits. Correspondence now reaches
them at Sing Sing.
Thus it was that vigilance and fast
work prevented the Blanksmith furs
from swelling the mighty total of our
commercial crimes. Authorities agree
that over a quarter of a billion dollars
—billion, not million—is lost in the
United States every year through
frauds of which this is an example.
Some put the figure as high as four
hundred millions. Listen to Joab B.
3anton, District Attorney of New
York county:
The three principal classifications
of crime found in fraud are: Those in
which property or money has been ob-
tained through false financial statement
false proof of loss through insurance
claims; and false statements in the
sale of spurious stocks. It is conserva-
tively estimated that there is stolen
from the people of the United States
every year by means of these three
frauds a sum in excess of $1,750,000,-
000.
It splits up something like this:
Loss through fraudulent commercial
failures, $175,000,000; fraudulent insur-
ance claims, $600,000,000; sale of spuri-
ous securities, $1,000,000,000.
A billion and three-quarters is a
sizable sum. No use trying to ap-
preciate its magnitude by such feeble
artifices as changing it into twenty-
dollar bills and seeing how many
times it will wind around the earth.
Suffice it to say that this amount, pil-
laged annually from our _ people,
would wipe out the national debt in
about twelve years.
There has been an increase in credit
crimes that gives concern to the Na-
tion’s business leaders. When you
reflect that business rests on confidence
you can imagine what would happen
SMALL BUSINESS
We welcome small estates to be administered.
They will receive the same careful attention that
is given to all business intrusted to our care. Our
charges will be so small that no one will criticise
them—the regular statutory fees fixed by statute
passed in 1846 which have never been increased.
We expect to gain from this business only indirectly,
through the contacts they will bring and the agree-
able results to all individuals concerned. We try
to do things right; and our experience of 35 years
helps in this.
There are several ‘Reasons Why it is Better and
Less Expensive’ to secure the services of this Com-
pany in administering small estates. Send for our
circular upon that particular subject.
THE
MICHIGAN TRUST
Organized in 1889
Corner Pear] and Ottawa
Grand Rapids, Mich.
OFFICERS
WILLIAM ALDEN SMITH, CHARLES W. GARFIELD
Chairman of the Board Chairman of Ex. Com.
GILBERT L. DAANE, President
ARTHUR M. GODWIN,
Vice President
EARLE D. ALBERTSON,
Vice President and Cashler
EARL C. JOHNSON H. FRED OLTMAN
Vice President Assistant Cashier
BRANCH OFFICERS
Grandville Avenue and B Street East Fulton St. and Diamond Ave.
R. A. Westrate, Manager Willls Vandenberg, Manager
West Leonard and Alpine Avenue Wealthy Street and Lake Drive
H. Fred Oltman, District Manager John W. Smits, Manager
Leonard and Turner Bridge, Lexington and Stocking
Chris Ricker, Manager Bert Q. Hazlewood, Manager
Grandville Ave. and Cordelia St. Bridge and Mt. Vernon
Peter Leestma, Manager Frank C. Wegenka, Manager
Monroe Avenue, Near Michigan Division and Franklin
Jacob Heeringa, Manager C. Fred Schneider, Manager
Madison Square and Hall Street Eastern and Franklin
Edward L. Sikkema, Manager Tony Noordewier, Manager
The Grand Rapids Savings Bank
60,000 Satisfied Customers Resources Over $19,000,000
£
APRESS,
‘
+.—_
What Bad Packing Does To Eggs.
Michigan poultrymen shipping
thirty-five cases of eggs to New York
City, according to a recent study, suf-
fered a loss of $42.86 because of im-
proper packing methods, which re-
sulted in broken and stained eggs.
These eggs were shipped from differ-
ent points throughout the State. Ac-
cording to these figures compiled by
marketing specialists in the Pennsyl-
vania Department of Agriculture, dam-
age on each case of eggs shipped was
approximately 8 per cent. of the total
value of the eggs. This loss in due to
the use of old fillers in egg crates and
to poor grading, which results in long
and fat eggs being placed in the
These eggs which are usually
longer or wider than the average eggs
are broken in shipment. The broken
eggs then stain other eggs, thereby
causing additional loss.
crates.
——— 7+ >—___
Atlantic & Pacific in Produce Business
The Great Atlantic and Pacific Tea
Co., with headquarters at Jersey City,
has gone into the fruit and vegetable
commission business and has organ-
ized a firm to handle its business on
the New York docks. The name of
the firm is the Atlantic Commission
Co., incorporated for $25,000, all the
stock owned exclusively by the A. &
P. Co. It will have a place on the
docks alongside of other commission
merchants and will sell to the general
public in a wholesale way, although
it will also sell to itself. W. T. James
will be the manager of the Atlantic
Commission Co.
April 1, 1925
When
ou
Nee
BROOMS
Michigan Employment
Institution for theBlind
SAGINAW, W.S., MICH.
——
Wm. D. Batt
FURS
Hides
Wool - Tallow
Agents for the
Grand Rapids By-Products Co.’s
Fertilizers and Poultry Foods.
28-30 Louis Street
Grand Rapids, Michigan
Chocolates
Package Goods of
Paramount Quality
and
Artistic Design,
Bell Phone 596 Citz. Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN
SIDNEY ELEVATORS
Will reduce handing ense and
speed up work— make money
for you. Easily installed. Plans
and instructions sent with each
elevator. Write stating
ments, gi kind of machine an
size of Pe orm wanted, as well
We will quote a money
saving price.
Sidney Elevator Mnfg. Co., Sidney, Ohlo
SQ wie Vas
Aprit t, 1926
MICHIGAN TRADESMAN
17
Sixty-Five Telephone Users Forty-Six
Years Ago.
The Grand Rapids Historical So-
ciety has a copy of this city’s first
telephone directory, issued in July,
1879, a present from Anton G. Hoden-
pyl who found it among some of his
old papers.
The directory is on a piece of card-
board, 8x11 inches in size, to be hung
on the wall, and shows 65 subscribers,
classified according to trades for con-
venience and with generous blank
spaces left for writing in additional
names. The list is as follows:
Banks.
First National Bank
City National Bank
farmers and Merchants Bank.
Burial Case Works.
Powers & Walker
Grand Rapids Burial Case Co.
Barrels.
Michigan Barrel Co.
Chair Manufacturers.
Grand Rapids Chair Co.
Coal Dealers.
A.D & FE i. Noble.
Confectionery—Wholesale & Retail.
Putnam & Brooks.
Cracker Manufacturers.
Wm. Sears & Co.
Crockery—Wholesale & Retail.
H. Leonard & Sons.
C. Blickley.
Drugs—W holesale.
Shepard & Hazeltine.
Drugs—Retail.
Mills & Lacey.
Flouring Mills.
Crescent Mills.
Valley City Mills.
Founders and Machinists.
H. D. Wallen, Jr.
Furniture Factories.
serkey & Gay Furniture Co.
Phoenix Furniture Co.
Widdicomb Furniture Co.
Nelson, Matter & Co.
Grain and Commission.
O. E. Brown.
W. T. Lamoreaux.
D. K. Hulburt.
Grocers—Wholesale.
Cody, Olney & Co.
Freeman, Hawkins & Co.
Jno. Caulfield.
Fox, Shields & Co.
I M. Clark & Co.
Grocers—RKetail
Parmenter & Withey.
Hayden & Morirson.
Hardware—Wholesale & Retail.
Foster, Stevens & Co.
Hotels.
Sweet’s Hotel.
Rathbun House.
Hack and Bus Offices.
S. S. Ball.
Gas Fixtures.
Shriver, Weatherly & Co.
Lumber Dealers.
L. H. Withey & Co.
Osterhout, Fox & Co.
Robinson, Letellier & Co.
Livery Stables.
CG; L. Ives.
yu loss.
J. M_ Kennedy.
Paper—Wholesale & Retail.
Curtiss & Dunton.
Printers.
W. C. Dennis & Co.
Planing Mills.
A.
E. Stockwell & Co.
Physicians.
Dr. Luton.
i
t.
M.
M
D.,
D..
a
rs
G.
Railroads.
S & M.S. R’y Depot.
S & M.S. City Prt. Office.
Cc. R. R. City Fret. Office.
_C.R.R. Depot Frt. Office.
G H. & M. Depot Ft Office.
G . & M. City Ft. Office.
R & I. Gen’ Prt. Office
R & 1. Depot Frt. Office.
RN. & LS. Gen. Offtce.
Undertakers.
Allen Durfee.
Dolbee, Kennedy & Co.
G,
J.
C
Residents.
W. Gay.
Berkey.
L. Ives.
W. D. Stevens.
G.
C.
C. Pierce.
B. Hinsdill.
W. Hibbard.
Police Headquarters.
—_—>-————__—__
A light heart lightens heavy work.
Can You Use a Few More Dollars?
If you can use some extra dollars
in your business, govern yourself ac-
cording to the following suggestions
and there should be no difficulty about
a reasonable increase in your finances:
1. Never take foolish or unneces-
sary risks. If you do you will get
caught some day and people know it.
2. Analyze the use you are making
of your time. If there is any waste
time which should be producing cash
returns, make that wastage pay you
good money. You can do something
with it if you will, Many a man has
spent his spare time in study and made
himself worth a lot more money.
3. Spend less than you earn and
never put yourself in a position where
the other man can stick the hook into
you.
4. Be jealous of your good name
and of the integrity of your character.
There are always moneyed people who
will back the right sort of an individual
or advance cash for a likely proposi-
tion.
speculate.
5. Never Speculating
and gambling are mighty closely allied.
6. Examine yourself as to whether
or not you have any talent or any
special ability which could be turned
to account, and yet is being neglected
at the present time.
7 Aim to dress well and in good
taste, but avoid the foolish waste of
more garments than are needed. Many
an individual squanders large sums of
money in this way in a lifetime with
out realizing it.
8 Avoid expensive habits which
you cannot afford. People who can
spend money in such ways without
feeling it are only amused and con-
temptuous when they consider the
small fry who hang on to the edge of
their circle as a fringe and try to ap-
pear what they are not.
9 Make it a point each year that
your assets in money, health and effi-
ciency shall be greater than those of
the year before.
10. Don’t spend money until you
are satisfied that you will get perman-
ent value received!
—E el
Here’s a Salesman Who Makes
Twenty Towns a Day
OU can increase sales and reduce the cost per
sale by using Long Distance to supplement
your selling plan.
Long Distance will give you more frequent contacts
with your whole market.
customers sold and prospects interested.
It will help you keep
It will
help you maintain close and continuous contact with
your clientele.
The numerous Michigan firms that have adopted
this adjunct to their sales forces find greater volume
of business and increased good will.
MICHIGAN BELL
One Policy
BELL SYSTEM
One System
Use Long Distance and
increase your sales
TELEPHONE CO.
Universal Service
MICHIGAN TRADESMAN
April 1, 1925
18
B TT
e = » = = =e = \
(72 DRY GOODS, = : g
[= : =
: . FANCYGOODS~ NOTIONS. |
m= ink Se i= ek §
a (Tas
Michigan Retail Dry Goods Association.
President—J. B. Sperry, Port Huron.
First Vice-President —Geo. T. Bullen,
Albion.
Second Vice-President—H. G. Wesener,
Saginaw.
Secretary-Treasurer—H. J.
Battle Creek.
Manager—Jason E. Hammond, Lansing.
Mulrine,
Not All Luxury Buying.
Luxury buying is not wholly to
blame for the slump in retail business
that has been complained of this
Spring by a number of persons. While
it is true, according to one of the best-
posted men in the country on what
consumers do with their money, that
increased buying of radio sets, the im-
minence of the season for buying auto-
mobiles on the instalment plan, etc.,
will take up money that might other-
wise be spent for clothing and other
things, there are other factors that
have cut down consumer purchasing
along many lines. Not the least of
these, he holds, is the increased sav-
ings of persons in practically all parts
of the country, the greater sums in-
vested in life insurance and the greater
buying of places in which to live. The
increased amounts thus spent, he con-
tends, play just as large a part in the
restriction of over-the-counter sales as
luxury buying.
May Compete With Own Customers.
Unless there is a change in retail
methods of buying toys soon there is
every indication that manufacturers of
this merchandise will soon find them-
selves in the position of having to com-
pete with the jobbers who buy from
them, of limiting their output to a
point that will result in an important
increase in production costs, or of sell-
ing wholly to the jobbing trade. The
retail practice of buying toys on a
hand-to-mouth basis, as is done now
with so many lines of goods, has al-
ready forced many manufacturers to
carry larger stocks than their best
judgment dictates. As the practice of
retail buying in dribbles increases, the
need for carrying big stocks will in-
crease. With such stocks in existence
there will be little reason for the re-
tailer to go to the jobbers and pay
them a profit for fulfilling a function—
that of carrying stock—which the
manufacturers are doing themselves.
Hosiery Sales Fairly Large.
Much of the present activity in the
local hosiery market is confined to a
fairly good volume of duplicate busi-
ness on Spring and Summer lines.
There has been a little new business
placed recently for delivery beyond
May 1, the special news letter of the
National Association of Hosiery and
Underwear Manufacturers will say to-
day, and in some quarters it is said
that some good Fall business has been
booked. Some selling agents in this
market, although admitting a general
backwardness, say that March busi-
ness this year will run ahead of the
same month last year. In several in-
stances the gain will be more than 25
per cent. Most hosiery mills are fairly
well fixed for business through the
first half of April, at least, and in the
case of one seamless silk stocking a
direct-to-retail mill is refusing business
for the next eight weeks.
SS
Prices Again To the Fore.
The lack of activity in the men’s
wear fabric trade and the continued
weakness in raw wool have again cen-
tered attention on the prospective
price policy which the mills are likely
to follow for the remainder of the
heavyweight season. It is more or
less of an open secret that many
goods buyers have restricted their
purchases for the reason among others
that they expect lower levels later on.
There has been some talk in the mar-
ket already of reductions made on
some worsteds, but when traced up
these reports could not be verified.
Selling agents generally take the posi-
tion that present cloth prices are
lower than the current replacement
values of raw wool, even after the re-
cent recession of the latter. Whether
a change in this attitude will be work-
ed by impending developments re-
mains to be seen.
— SS
Now the Cravat Scarf.
With the scarf vogue continuing
strong, novel variations of this ac-
cessory are being produced. One of
the latest of these, the idea of a ribbon
buyer of a leading store, is the cravat
scarf. This scarf is a yard long and
nine inches wide and ties around the
neck with a “once-over” knot, the
ends being allowed to flare. This type
of scarf relieves the bareness at the
neck of the ensemble which has no
fur collar. The scarf is of a soft, solid
colored high luster silk and is bordered
by a fancy French ribbon three inches
wide. This border ribbon shows
jacquard scenic patterns of Egyptian
inspiration. It comes in twelve colors
and two patterns. High colors rule
in the scarf proper, with sand and
gold two leading shades.
—_+2.__
Costume Slips More Elaborate.
With the coming of Spring there
has been a noticeable increase in the
demand for costume slips, with the
more elaborate models in particular
favor. Many of the higher-priced ar-
ticles make use of embroideries as
garnitures, and there is also much em-
ployment of: appliqued designs. The
latter are generally placed just above
the hem of the garment, and are
worked out in colors that make them
visible through the sheer skirts that
are so much worn during the Summer
season. Petticoats still hold their
own more or less in the business that
is being done, but sales of these gar-
ments are always lessened at this time
of the year by the increasing call for
the costume slips.
— os
Tailored Blouses Much in Favor.
As the season advances the demand
for tailored waists of English broad-
cloth and of silk is steadily improving,
and there is now little question that
these waists are going to appear among
the best sellers of the season. They
are in demand in both the white and
pastel shades. A nice business is also
being taken in peasant blouses by
manufacturers represented in the mem-
bership of the United Waist League
of America, and for this the continued
vogue of the suspender skirt is held
responsible. Many styles of tunics are
now being shown in this market for
Summer use, and in this type of gar-
ment printed fabrics continue in great
favor.
———>->_____
Offers Novelty Ombre Ribbon.
The demand for ribbons for making
entire hats has accounted for consider-
able of the recent activity in the rib-
bon trade. In ribbons for this pur-
pose the bright striped merchandise
has stood out. Ombres have been do-
ing well. A novelty in these ribbons
is the combination of ombre tones with
tinsel in a shirred effect. These num-
bers range from 5 to 27 lignes in
width. Both retailers and manufac-
turing trades are said to show con-
siderable interest in it. Narrow goods
generally continue to sell better than
wide numbers. In the latter, however,
there is a good call for soft ribbons,
such as single and double faced satins.
—_2+.____
Spurt in Boys’ Clothing.
With the nearer approach of Easter
there has been the expected spurt in
the last-minute buying of boys’ cloth-
ing. Retailers so far have been doing
fairly well, although price is said to be
a restraining influence in the turnover
of higher grade merchandise. The
immediate Prospects, however, are
considered favorable for substantial in-
roads on the stocks that the stores are
carrying. The vest suit is the leading
style, and practically all manufactur-
ers have shown it in their lines for
Spring selling.
Pe ee a oe oe
Retailers Encouraged So Far.
Men’s clothing retailers have been
encouraged by the mild weather lately
which has prompted considerable nib-
bling by consumers. Topcoats are in
very good season, and the novelties in
color and weave in suits are said to be
beginning to attract consumers. The
situation is held to be one in which the
business is there to get if it is gone
after effectively. The popular price
range of suits is from $35 to $50, with
those around the lower figure account-
ing for a large share of the interest.
Spring
Haberdashery
Neckwear
Handkerchiefs
Collars
Suspenders
Hose Supporters
Golf Hose
Slickers
Hosiery
Underwear
Sport Belts
Caps and Toques
Fancy Sweaters
Leather Jackets
Dress Shirts
Work Shirts
Our salesmen have a
most complete line of
samples of men’s furnish-
ings for Spring. Make
your selections now —
profit from right prices
and prompt service—and
a large selection.
Paul Steketee & Sons
Wholesale Dry Goods
Grand Rapids, Michigan
“I
BROADCLOTH
And
MERCERIZED PONGEE
: Shirts
ON THE FLOOR
a ens Genuine Imported English Broadcloth, Collar Attached,
Eee Ie ee AON nae :
PENA BGO Pe, Cia Ataahed ag
All Principle Products.
I Daniel T. Patton & Compan |
Grand Rapids, Michigan ~ 59-63 Market Ave. NW.
The Mens Furnishing Goods House of Michigan
i. ee a aul
(ot
$
April 1, 1925
The Three Ages of Childhood.
Now that the child labor amendment
is lost for this year and the leaders
who are retained by the reds of Russia
are planning campaigns for the next
session of legislature, attention should
be called to the scientific basis of the
problem.
For the past forty years the child
has been studied by Hall, Key, Op-
penheim, Boaz and many others, and
the laws of growth, health and mental
development are fairly well known.
yet none of these valuable studies have
been considered, so far as I have seen
or heard, by those who have discussed
the child labor problem.
Statistics show that the child has
three periods of rapid growth and
three of retarded growth; that the per-
iod from 9 to 13 is a period of very
little gain in height or weight. After
the growing period from 6 to 8, and
the second dentition is well advanced,
the child ripens into a very hardy,
healthy condition. The death rate is
then lowest in the entire life of the
child. In this pre-adolescent period
the child may be thought of as an old
man of about the cliff-dwelling stage
of human development. His features,
shape, size, relative length of bones,
muscles, and his mental and moral
qualities are all those of the barbarian.
He is well-knit, agile and sure of his
movements.
3jologically, it is the safest time in
a child’s life for him to work in fac-
tories, mills or on the farm. His
lungs, heart and stomach will stand
hard service. Mentally he has reach-
ed a stage where schooling is of less
value per year than at any other time
in his school life. He will learn more
arithmetic in one year, at 13 or 14 than
in the preceding five or six years. He
will not study much in or out of
school, but it is the best time to learn
a trade or acquire skill. Above all it
is a time he should be employed, else
he will join a gang and spend his time
in playing robbers’ roost or using a
bow and arrow or bow-gun, if in the
country, or a real gun, if he can get
one, in the city. It is the cave-dig-
ging, truant, migratory period.
With adolescence rapid
growth in height, slack muscles, rap-
idly enlarging heart, unusual conditions
of the stomach and digestion, lack of
co-ordination because of the new pro-
portions of the body and especially
unripe-conditions of organs and mus-
cles. The child is awkward, clumsy
and especially susceptible to diseases
and fatigue. It is the most dangerous
time for the boy or girl to work in
mills, factories, or even on the farm,
unless under good conditions and sym-
pathetic treatment. The whole sys-
tem is upset and undergoing recon-
struction. From 13 to 18, varying ac-
cording to sex and maturity, the child
should have the choicest care. He
generally gets the least.
Mental activities now develop with
an intensity hitherto unknown. Dean
Russell of Teachers College has made
valuable studies of the literary inter-
ests of children and showed that inter-
est in reading comes at 13% years of
age, interest in arithmetic comes at
14, in art at 12 to 13, music at 14 to
16. This is the time to educate the
comes
MICHIGAN TRADESMAN 19
child. It is also time for games, gym-
nastics and all sports, under wise
supervision. The child is growing and
can be developed and molded into any
reasonable shape or size desired. San-
dow illustrates what can be done with
a delicate boy of 13.
The hope of the race, mentally, mor-
ally, spiritually and physically, is in
the development and training of the
child in adolescence. The years 9 to
14 are a plane that must be passed.
It is the time to keep a child at work.
One illustration will suffice. Visiting
one of those great industries that
“made Milwaukee famous” we were
told by the foreman he used to employ
boys from 10 to 14 years of age and
almost never did they break a bottle.
The law obliged them to cease to em-
ploy boys under 14 and they hired
adolescent boys, but. they broke so
many bottles that their labor was al-
most valueless.
Much sentiment is wasted over the
thought that in the South children un-
der 14 are working in the cotton mills.
The fact is that the South has begun
to use its wonderful natural resources.
Men, women and children are awak-
ening to a new and hopeful era of
activity. These boys and girls, 9 to
13 years of age, probably are not being
injured, but are learning lessons of
labor, thrift, neatness and skill that
are invaluable to them. The South is
not lacking in intelligent leadership.
It is intolerable for residents of other
states to try to regulate their activities.
E. G. Lancaster.
——__soeeo—_-
Forced To Make Candles Properly.
The Federal Trade Commission has
dismissed its complaint against the
Mack, Miller Candle Co., of Syracuse,
N. Y., a manufacturer of candles prin-
cipally used in religious services. The
complaint which alleged misbranding
of candles was dismissed for the rea-
son that the respondent so modified
its business practices as to remove the
cause of the complaint. As soon as
an examiner of this Commission visit-
ed the respondent and acquainted it of
the charges herein, it destroyed all its
labels complained of and since said
time has in nowise offended. This
was before the complaint was issued
by the Commission. If the complaint
was tried and an order issued it would
only be to forbid something which the
respondent has long since ceased to do
and in the opinion of the majority
could serve no useful purpose. The
further prosecution of the complaint
would entail the expenditure of sev-
eral thousands of dollars of the Com-
mission’s funds, which funds are de-
rived from taxation of the people. The
majority does not deem it to be in the
public interest to expend such funds
to accomplish nothing but an injury
to the respondent. The majority con-
sisting of Commissioners Van Fleet,
Hunt and Humphrey, therefore have
accepted the stipulation of the re-
spondent agreeing never to resume the
practice and make amends for dis-
honest practices and have dismissed
the proceedings.
—_2+>_—_
Stop and let the train go by,
It only takes a minute;
Your car will start again intact,
And, better still, you’re in it.
SERIES NUMBER 173 OPENS APRIL 6th.
Join now and get the benefit of ‘cooperative mutual savings.
No membership fee charged for the privilege of joining and
your savings earn you the highest rate ‘consistent with safety
and good building and loan practice. .
GRAND RAPIDS MUTUAL BUILDING AND LOAN
ASSOCIATION
CHARLES N. REMINGTON. President; THOMAS C. MASON, Secretary
Ground Floor—Building and Loan Building, Monroe at Lyon
Who wants to rent a desirable suite of offices In our building?
GRAND RAPIDS,
MICHIGAN
Fourth National Bank
United States Depositary Established 1868
The accumulated experience of over 56 years, which has brought
stability and soundness to this bank, is at your service.
DIRECTORS.
L. Z. Caukin, Vice Pres.
Sidney F. Stevexus,
Wm. H. Anderson, Pres.
Christian Bertsch,
Robert D. Graham, Marshall M. Uhl,
Charles N. Willis, Victor M. Tuthill
Samuel D. Young
J. C. Bishop, Cash.
David H. Brown,
Samuel G. Braudy,
Charles N. Remington
James L. Hamilton
THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass
All kinds of Glass for Building Purposes
601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN
WE INVITE
your orders for DEPENDABLE high grade oak tanned or
waterproof cemented LEATHER BELTING.
As belting manufacturers of twenty-four years experience, we are
in a position to render any kind of prompt belting service, either
from our LARGE STOCK on hand, SPECIAL MADE BELTS
to fit a particular requirement, or REPAIRING leather belts that
you need quick service upon.
Call us on either phone.
GRAND RAPIDS BELTING COMPANY
Leather Belting Manufacturers
1—3 IONIA AVE. GRAND RAPIDS, MICHIGAN
AWNINGS |
COVERS Z
TENTS
CAMP
EQUIPMENT
CHAS. A. COYE, Inc.
BOTH PHONES
GRAND RAPIDS, MICH.
FOR SALE
Equipment and real estate with main factory
building, foundry and warehouses of the
HANEY SCHOOL FURNITURE COM-
PANY. 380 feet FRONTAGE on Front
Avenue by 200 feet deep. Just north of
Sixth Street.
GRAND RAPIDS TRUST COMPANY
Receiver, Haney School Furniture Company
April 1, 1925
Buying Eggs By Weight.
The writer is interested in various
lines, such as the fruit business, the
grain business, packinghouse products,
as well as the produce business. I
have visited all of the larger markets
in the country a great many times. I
have not only visited them but have
tried to make the egg business a study.
I agree with the rest of the dealers
that eggs certainly do need some
standardization. It is the only article
I know of where a man can hand out
a case with the remark: Here’s a case
of eggs, and get paid for 30 dozen. In
reviewing the various lines I find that
a bushel of oats, corn, or wheat is not
handed in or bought by the bushel
basket. I notice that oranges, lemons,
etc., are not sold by the box, regard-
less of how many there may be in the
box. The box must specifically state
whether they are 216s, 200s, 150s, etc.
It is the same thing with bananas,
which formerly were sold by the
bunch, then by the dozen to the re-
tailer. They are now sold by the
pound. Cattle, hogs, sheep, etc., are
bought by the pound according to the
weight, as well as the quality. It
seems as if all the various commodi-
ties are purchased by weight these
days instead of by the dozen or by the
case.
Our firm experimented in the egg
business last year and used a weight
basis, namely, two prices were quoted,
one by the pound, and one by the
dozen. Our records show that 42 per
cent. of the eggs we purchased were
done so by weight. The result was
that the farmers, grocers, or huxsters
that had large, full-bodied eggs re-
ceived a very good price. On the
other hand, we were able to sell that
kind of eggs at a fancy premium.
When small eggs were brought in
and bought by the weight we received
quite a few more than 30 dozen to the
case, and, of course, of the larger eggs
we received a lesser number but at a
greater price. The result was that the
producer, the huckster or dealer that
had large eggs sent them to our plant,
and the smaller eggs were sold else-
where or eaten.
A held egg weighs much less than
a full-bodied one, and, consequently,
costs us less. When an egg is purchas-
ed by weight it is only natural or hu-
man to throw out the dirties, checks
and cracks. The dirties are then
weighed according to their value and
the producer either takes back the
cracks and checks or leaves them on
the table unpaid for.
The weighing of eggs is more simple
than one would think. The scale is
Set to balance with sets of tin trays
and fibre boards. A man can have his
scale set for 10 cases, 20 cases or even
down to a single case. In a great
many instances, where lots of 100 to
200 cases arrive, they are weighed
gross, and then, when the cases were
empty, said cases were weighed back
for tare. In this manner we purchased
numbers of pounds of eggs instead of
dozens.
We are pleased to state that our
receivers took to this method very
kindly, as we could give a customer
a 60 pound egg, a 58 pound egg, or a
56 pound egg, or whatever sized egg he
desired. We sold eggs the same as
we did oranges or lemons, according
to the size, or pounds, per case. Of
course, you understand that, as we
purchased the eggs on the pound basis
we were able to put up any grade de-
sired, and that grade was according
to the freshness as well as the pound
basis.
We had an instance this morning of
a shipment of very large eggs arriving,
but only weighing 43 pounds net to
the case. This showed the eggs were
held, and consequently, we purchased
them at a price per pound accordingly.
On the other hand, we had some
smaller eggs arrive this morning
weighing much more, and the parties
that had the fresh eggs that showed
up in weight certainly deserved the
premium price, and we, in turn, re-
ceived a premium price.
A price-per-pound basis certainly
would solve the entire problem, both
buying and selling, and then receiving
full value. If an arrangement of this
kind-could be brought about I would
be only too glad to spend some of my
time and money on the proposition.
H. H. Atlass.
Cooking and Table Eggs.
Sometimes market information is of
so common a kind that dealers forget
to pass it on to farmers and often do
not notice the facts themselves. And
this may be true of the great demand
which has sprung up in recent years
for better-cooking eggs.
Twenty years or more ago the
frozen and dried egg industry was at-
tracted by cheap eggs in China and
central Europe to open breaking plants,
where the eggs were either frozen and
shipped in cans or dried and packed in
barrels for shipment. The custom was
practiced in this country before going
abroad with it, but the quality of the
foreign egg was on the whole, better
than the domestic supply available at
the same cost, so the foreign egg got
the call, and the demand came gradu-
ally for a better and better cooking
egg until, when the packers found
themselves confronted with the Ford-
MOZART Brand Fancy Canned Goods
SWEET CORN
Special Small Grain
Corn
SUCCOTASH
Special Small Grain
Succotash
EARLY JUNE PEAS
EARLY JUNE SIFT-
ED PEAS
LITTLE GEM PEAS
SWEET MIDGET
PEAS
DAINTY SWEET
PEAS
TELEPHONE PEAS
MELTING SUGAR
PEAS
EXTRA SWERT
WRINKLED PEAS
2 LITTLE GEM PEAS _
CUT WAX BEANS
CUT REFUGEE Beans
EXTRA GOLDEN
WAX BEANS
EXTRA oo roe
BEAN:
SMALL GREEN LIMA
BEANS
LIMA BEANS
FRESH GARDEN
BEETS
FRESH GARDEN
SPINACH
TOMATOES
WILD Blackberries
BLACK Raspberries
PUMPKIN
SAUER KRAUT
HOMINY
ABOVE ITEMS IN EXTRA STANDARD “GOODWILL BRAND”
ABOVE ITEMS IN STANDARD “WERTHMORE BRAND”
KENT STORAGE COMPANY
GRAND RAPIDS _~
LANSING ~
holesale Grocers
BATTLE CREEK
General Warehousing and Distributin io
Bell Main
236
Phones
Automatic
4451
FIELD AND GARDEN
PRE# OS
W holesale
ALFRED J. BROWN SEED COMPANY
25-29 Campau Street
Granp Rapins, MicHicgan
RED STAR
is a flour that the trade can de
pend on, because it satisfies the
most fastidious consumer. It is
backed by a mill that not only
knows how to make good flour,
but also guarantees every sack of
it to give satisfaction.
JUDSON GROCER COMPANY
GRAND RAPIDS,
MICHIGAN
silenced A DataSet:
April 1, 1925
MICHIGAN TRADESMAN
21
ney-McCumber tariff, which practically
excluded from our shores their foreign
eggs, they had to go into the corn belt
and pay what was necessary for the
same good-quality eggs for cooking.
The United States Department of
Agriculture, through its Bureau of
Chemistry, began, meanwhile, to in-
vestigate the traffic in extremely poor
eggs in this country. Often they were
properly classed as inedible and al-
though the farmer had from time im-
memorable sold all the eggs he could
find without knowing too much, if
anything, about their history, he soon
recognized the right of the state and
Federal departments to forbid the sale
of eggs he would not eat himself. The
reform has rid the market of prac-
tically all but eggs good enough for
anyone to cook with, if broken out
and frozen while fresh.
Between these two influences, first,
the outlawing of spotted eggs, moldy
cracked eggs and incubated eggs on
the one hand and_ protecting the
farmer with a high tariff on the other
hand the market status of the ordinary
farm egg, though it may be of no par-
ticular breed, more or less dirty or
misshapen and neither a brown nor a
white egg, but just an ordinary mon-
grel, has greatly improved. So long as
it is sold fresh it can be used by
packers of bulk eggs for manufactur-
ing bakers.
The development of the bulk egg
business in the corn belt is not unlike
that of the vegetable canning indus-
try, so far as it affords a steady mar-
ket near the packing plant, and for
the farmer who just keeps a few hens
for picking up the waste about the
farm it has meant a promise of good
prices in the future for the so-called
range egg as contrasted with the
hennery egg.
It is wrong to encourage all farmers
to get into the hennery class just be-
cause they are in the business of pro-
ducing eggs for market. We have
need for many more high-grade table
eggs to be sure, and the average corn
belt farm egg is taking second place
in the better-class markets in compe-
tition with hennery eggs, the supply
of which is growing rapidly, while the
demand for them seems to be unlimit-
ed.
But we also have a growing market
for good cooking eggs. Manufactur-
ing bakers now supply even the farm-
ers with cookery containing eggs, and
they prefer to handle them in cans and
not in the shell, thus creating a mar-
ket for eggs which do not cost too
much to produce but which are fresh
and wholesome.
So long as there is a high enough
tariff to keep out the foreign frozen
eggs, corn-belt farmers will find a few
hens about the place profitable. If they
get rid of the idlers and market the
eggs fresh—two simple rules—they will
find the range hen useful for a long
time to come.
But in competition with the output
of a modern hennery now so common
to find on both the Atlantic and
Pacific coasts and in the neighborhood
of cities everywhere, the range hen is
losing ground. The farmer who wants
to specialize in a flock too large to find
its sustenance chiefly from the waste
of the farm must produce better and
better eggs.
—_22so——
Keep Cat and Dog Away.
The following statement is made by
the extension service of the Ohio State
University at Columbus:
“Though the European fowl pest has
not been found in Ohio poultry flocks,
it has been found in neighboring states,
and, since poultry is being shipped
through this state continually, poultry-
men are advised to be on their guard
against the disease.
“By flock and shipment inspection
Government officials are exercising
every possible precaution against the
spread of the fowl pest and other con-
tagious poultry diseases, but poultry
specialists at Ohio State University be-
lieve that there is still some danger
that the disease may be brought into
the state by birds that die in transit
and are thrown from the cars.
“The European fowl pest is caused
by some organism which is too small
to be seen even under the most power-
ful microscope, but which can be irans-
mitted to poultry by humans and by
all kinds of farm animals. The dis-
ease, however, affects only poultry.
“Poultrymen who have their flocks
near railroads have the greatest cause
for alarm. Fowls that die in transit
are thrown from the cars, as a rule,
and cats or dogs that might devour
the dead fowl can easily spread the
disease.
“Tt is best, therefore, to keep the
flock well fenced in, and to allow no
strangers within the enclosure. Newly
acquired chicks should be isolated
from the main flock for at least two
weeks to be sure they do not develop
the disease. Any suspected cases
should be reported to the state veter-
inarian in Columbus at once.”
—_—__22>_—_
Fresh Egg Defined.
The following is credited to the
London Mail:
“What constitutes a fresh egg was
laid down by the Paris civil court,
which had been called upon by food
inspectors to declare that eggs which
had been preserved in a refrigerator
ought not to be sold under the descrip-
tion of fresh eggs. The court went
much further than this. It laid down
three different classes for eggs:
“1. New-laid eggs: Eggs from 8 to
15 days old in summer and from 3
weeks to 1 month in winter.
“2 Fresh eggs: Eggs which have
not undergone any form of preparation
with a view to preserving them and
which are, however, fit for consump-
tion when cooked.
“eg
‘3 Preserved eggs: Eggs which
are fit for consumption only because
they have been kept in cold storage or
to prevent
otherwise treated so as
them from going bad.
“The result of this judgment was
that the merchants who had sold pre-
served eggs under the description of
fresh eggs were mulcted in heavy
fines.”
—_2 + >——__
To be a success in any field of en-
deavor you must deliberately develop
the ability to think clearly and plan
wisely.
M. J. DARK & SONS
GRAND RAPIDS, MICH.
Receivers and Shippers of All
Seasonable
Fruits and Vegetables
EAT SPRING VEGETABLES
This is the season when fresh green Vegetables such
as Spinach, Carrots, Beets, Cabbage, etc. are in greatest
demand.
liberally.
Grapefruit is at its best now and is the cheapest fruit
on the market.
THE VINKEMULDER CO.
GRAND RAPIDS, MICH.
Take advantage of this demand and order
Watson-Higgins Milling Co.
GRAND RAPIDS, MICH.
NEW PERFECTION
The best all purpose flour.
RED ARROW
The best bread flour.
Look for the Perfection label on
Pancake flour, Graham flour, Gran-
ulated meal, Buckwheat flour and
Poultry feeds.
Western Michigan’s Largest Feed
Distributors.
Moseley Brothers
GRAND RAPIDS, MICH.
Jobbers of Farm Produce
NUCOA
CHEESE
OF ALL KINDS
BUTTER
SAR-A-LEE
BEST FOODS
GOLD MEDAL MAYONAISE
Thousand Island Dressing
I. Van Westenbrugge
Quality — Co-operation — Service
You Make
Satisfied Customers
when you sell
‘“SUNSHINE”’
FLOUR
Blended For Family Use
The Quality is Standard and the
Price Reasonable
Genuine Buckwheat Flour
Graham and Corn Meal
J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN
April 1, 1925
—
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Michigan Retail Hardware Association.
President—A. J. Rankin, Shelby.
Vice-President—Scott Kendrick, Flint.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Making the Most of the Store Window
Written for the Tradesman.
The original object of the window
in the store was probably to admit the
light. The day when that was the
only object is now far distant, and
with the passing of the years, the win-
dow has developed into an exceed-
ingly important part of the store.
The value of the window as a sales
creator is demonstrated by the actual
direct returns that can be seen com-
ing from certain window trims. It is
frequently a difficult problem to gauge
the amount of business arising out of
window display, because direct returns
cannot always be seen. For this rea-
son occasional dealers are inclined to
doubt that window trims are as valu-
able as most merchants claim. Oc-
casionally, however, where direct re-
turns can be easily checked up, the
value of the window as a sales help
is emphatically demonstrated.
Discussing the practical value of the
window display, a window trimmer in
a city hardware store says:
“One class of windows I have in
mind as demonstrating its value by
direct returns is the one-price window.
Where we have tried these out we
have always found that they bring a
good string of customers into the
store to purchase the lines displayed.
“The show window that begets busi-
ness for the dealer, must, however, be
live and aggressive—must be given the
necessary attention. It seems a mighty
funny thing that many a merchant who
would descend with a shower of wrath
upon the clerk who would idle for a
minute, will allow his show windows—
in many cases just as valuable as a
clerk, if not more so—to loaf on the
job. It surely does seem gross ex-
travagance for a dealer to allow money
to slip through his fingers, as many
of them do, by lack of attention to the
show window. Even a good many
merchants who claim window display
as a big business factor do not give it
the attention they should.
“The trouble with a good many
dealers and window trimmers is that
they do not change their displays often
enough, and accordingly do not reap
the full possible advantages from their
windows. Some even go so far as to
allow displays to remain in until they
become dusty and dirty, and the goods
shown present an unattractive appear-
ance. Such displays will not sell
goods; and, in addition, they prove bad
publicity for the store, branding it as
a listless and careless establishment.
“I make a practice of changing
every window at least once a week,
while sometimes they are changed
even more frequently. Even though
the same goods are put back in the
window, the dusting and little changes
that can easily be made in arrange-
ment make the window present a
bright and fresh appearance.
“T have a battery of thirteen win-
dows to keep working, and in order to
do so I find that planning ahead is es-
sential. However, every hardware
store has a great many different lines
that lend themselves readily to good
displays, and which sell better when
shown. No trouble should, therefore,
be experienced by trimmers in mak-
ing frequent changes of display.
“In order to make our windows
more effective, they are planned in
accordance with the season, and also
with the advertising. It is found that
the best results are secured when win-
dows and advertising are both worked
together.
“Individual displays are, in most
cases, productive of the best results,
and wherever possible I devote each
window to a separate line. The rea-
son for this is obvious. Unlike a one-
line window, in a display of associated
lines the attention is not concentrated
on any one article, and this is essen-
tial if the window is to sell goods. I -
admit that some very beautiful win-
dows that appeal to the eye can be
put in by the use of a big range of
articles, but it must always be borne
in mind that the object of the window
is, not to present a beautiful scene to
the public, but to sell goods. Of
course, the window trimmer should
always aim for attractiveness, but in
so doing he should not sacrifice sell-
ing power.
“The background of the window is
all important. It is frequently the
making or breaking of a display. For
this reason it should be given a good
deal of attention by the trimmer. The
background should always be planned
ahead. It is wonderful the many and
atractive backgrounds that can be
made by various means.
‘Beaver board can be used to ad-
vantage in making backgrounds. It
can be cut in different shapes and is
easily handled. Another feature is that
it takes paint to great advantage.
“Lattice work made up in the form
of arches is another good means of
erecting a background. The lattice
work is best made out of strips 1 inch
by % inch. Artificial flowers and vines
can be fastened to the lattice, and can
also be used on beaver-board back-
grounds. Do not use flowers too
thickly, but place them neatly, and they
will be much more attractive.
“The same background can frequent-
A VISIT
to the G. R. Store Fixture Co. will put you next to saving
money on Store, Office or Restaurant equipment. Cash or easy
terms,
Foster, Stevens & Co.
WHOLESALE HARDWARE
Ic
s Ave., N. W.
MICHIGAN
Kept awake by rattling windows
KEEP THE COLD, SOOT AND DUST OUT
Install “AMERICAN WINDUSTITE”’ all-metal
Weather Strips and save on your coal bills, make
your house-cleaning easier, get more comfort from
your heating plant and protect your furnishings
and draperies from the outside dirt, soot and dust.
Storm-proof, Dirt-proof, Leak-proof, Rattle-proof
Made and Installed Only by
AMERICAN METAL WEATHER STRIP CO.
144 Division Ave., North
>i Citz. Telephone 51-916 Grand Rapids, Mich.
BROWN & SEHLER
COMPANY
“HOME OF SUNBEAM GOODS”
Automobile Tires and Tubes
Automobile Acessories
Garage Equipment
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep-lined and
Blanket - Lined Coats
GRAND RAPIDS, MICHIGAN
Michigan Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
e
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
April 1, 1925
MICHIGAN TRADESMAN 23
ly be used for different displays, and paint. They read as foliows: “One coat of varnish stain will re- “The colors and materials used in
this lessens the labor and expense. “Two coats of this floor paint will new the beauty or change the finish of window displays should always be well
When different goods are put in, the save your wife many a backache and = any piece of furniture. considered. Ordinary sateen is about
ordinary passerby would not know you several doctor’s bills. “Two coats of house paint will the best material to use in most dis-
but that the display is an entirely new “One coat of shingle stain will make make your house worth $500 more. plays, and can be used in a variety of
one. Sometimes, even when using the your house look dandy and add sev-
same background, it is advisable to eral years to the life of the roof.
“One coat of screen paint will hide colors. Purple, red, white and orange
the rust and dirt of many seasons.
(Continued on page 31}
make some slight changes to suit bet-
ter the class of goods shown. Some
additions that tend toward improve-
ment will frequently suggest them-
selves to the trimmer.
“In the same way, various fixtures,
decorations and trimmings that the
trimmer uses in displays can be used
several times, thus reducing the cost
to a very small sum. Just here, I
would like to emphasize the great
value of good fixtures in adding to the
appearance and sales value of the win-
dow. Money spent in this way is well
invested, and, in addition, the total
cost of fittings for windows does not
amount to a large sum—is much
smaller than the average person thinks.
“Central features made use of in dis-
plays should be such that they can be
really connected up with the goods
shown. It is mainly on this that the
selling value of the window depends.
Some trimmers believe in any kind of
window that will attract a crowd. This
is all right as a general publicity
agent, but the main object of the win-
dow is to sell goods. The passerby
may stop at some windows and won-
der at the ingenuity displayed in ar-
ranging them, but that will not bring
him in to purchase. It is a common
mistake to judge a window display by
the crowd in front of it. Any kind of
a freak window will draw a crowd, but
any kind of a freak window will not
sell goods. The novelty window is all
very well once in a while, but should
not be used too frequently.
“Ags stated before, my idea of a good
central feature is one that connects up
well with the goods shown. For in-
stance, a paint display I arranged not
long ago had samples of the work
done by each variety of paint as a
central feature, driving home by con-
trast of painted and unpainted portions
just what an improvement a coat of
paint made. The construction of this
particular window may probably be of
interest.
“The background was first covered
with red sateen, with lattice work cov-
ered with flowers and foliage across the
top. A background of cans of paint
and a few advertising cards was made.
The bottom was made up of different
sized tins of paint. Samples of the
work of five different varieties of paint
were shown. The first was floor paint,
showing a portion of flooring half
painted and_ half unpainted, illustrat-
ing by contrast the great improvement
made by a coat of paint. Similar con-
trasts were made with shingle stain,
varnish stain, house paint and screen
paint. In addition, in the corner was
a small working model of a paint mill
run by an electric motor, while every
afternoon a demonstrator in the win-
dow showed how paint was made.
Grouped around the mill were large
glass jars containing the several raw
materials used in making paint.
“The show cards used in the window
drove home the value of each kind of
S 1S
Alabastine Time 1
BS rent me tole Ep
ere
eo WA
K ie i oath
ha met i
,
‘ vs yi of yt .
we yt we
wee
vt we
“ee
wea
’
wn
Better than Kalsomine
heaper than Faint
LL walls become soiled.
A fresh, new coat of
Alabastine costs little more
than cleaning paint or paper
and gives you a brand new
wall.
Kalsomine rubs off. It is
not durable like Alabastine,
which, properly applied,
won't rub off.
If you want the most artis-
tic walls, if you want dura-
ble walls matching rugs
and furniture and harmo-
nizing with the character
of your home, if you have
a definite taste in color
which you wish reflected
by the walls of your home
—there is nothing else for
it but Alabastine. Substi-
tutes won't do.
It won't rub off
Alabastine—a dry pow-
der in white and tints.
Packed in 5-pound pack-
ages, ready for use by
mixing with cold or warm
water. Full directions on
every package. Apply
with an ordinary wall
brush. Suitable for all
interior surfaces — plas-
ter, wall board, brick,
cement or canvas.
MIX IN ONE
eo get genuine Alabastine
results, be sure that the
package is plainly marked
with the Cross and Circle
printed in red. Ask your
dealer for the Alabastine
colorcard or write to Miss
Ruby Brandon, Home Bet-
terment Specialist, the Ala-
bastine Company, Grand
Rapids, Mich., giving your
address, so that she can
send you the latest advice
regarding color schemes.
This is Alabastine time—
time to remove the soot and
soil of winter, for refresh-
ing your home. Do it well
with Alabastine. You can
do the work yourself if a
decorator is not available
at the time you want him.
Beautiful, economical and durable
ms arse STE SSS
MICHIGAN TRADESMAN
April 1, 1925
MERCIAL TRAVELEB.
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Some Interesting Features of Chicago
Hotels.
Chicago, March 31—When E. M.
Statler made his well-known predic-
tion to the effect that there was
danger of an over-production of hotels,
I was under the impression that while
that statement might apply to Michi-
gan and the East, there was still room
for hotels and additions to hotels in
the down-town districts of Chicago. |
may have to revise my opinion.
In Detroit altogether there are
about 20,000 transient hotel rooms,
which are, and have been, all winter,
running on a 60 per cent. occupancy.
In Chicago there will be added to
hotel accommodations during the
coming season at least an equal num-
ber of rooms, and, except for oc-
casional conventions, room vacancies
during that same period have been
even greater than in Detroit. Certain-
ly an attractive outlook for such as
have made investments in hotel securi-
ties.
A life time friend of mine holding
a high official position in one of the
largest financial organizations once
explained to me that it was the easiest
matter in the world to extract money
from small investors for the building
of hotels and apartment houses, al-
though such securities were not re-
garded with favor by larger investing
concerns.
“The public,” he tells me, “are about
satiated with mining and oil invest-
ments, are wary on railroad securities,
but they tumble all over themselves to
place their loans on hotel securities.
They read about the enormous hotel
creations of the East, see for them-
selves the wonderful hotel building
operations at home, and are cock sure
that profits in that line are limitless.”
Someone tells this class of investors
that the larger banks, trust and loan
companies are supplying the money to
put up these mammoth structures, and
if the big concerns feel safe in invest-
ing in them, why not the small fry?
Gentle reader, the big investment
company is nothing but a vehicle for
transferring this capital from the small
investor to the large user, and all on
a commission basis.
In Chicago one sees, for instance,
gigantic apartment and residential ho-
tels going up everywhere, and one also
sees many partially completed struc-
tures, on which work has ceased al-
together, awaiting further collections
from the small investors.
In the down-town or “loop” district,
hotel accommodations will be in de-
mand forever, as they are in New
York City, but there are very many
large apartment and residential estab-
lishments already in the hands of re-
ceivers for the prime reason that ac-
commodations offered are too high
priced for tenants, and yet rentals
cannot be reduced and meet interest
charges.
There you have it in a nut shell.
When you see the interesting pros-
pectuses of proposed hotels, ascertain
before you leap just who is furnishing
the wherewithal. That is, unless you
are a philanthropist and are desirous
of making a “permanent” investment
—a donation.
Ernie Reul, assistant manager of
the Hotel Sherman, happens to be my
host just at present. He was originally
a Muskegon product, got his early
training at the Occidental Hotel, but
has for many years been actively con-
nected with the Sherman. But you
cannot wean him away from his Michi-
gan associates, and this is the principal
of many reasons why the Hotel Sher-
man seems to be the recognized head-
quarters for Chicago’s Michigan popu-
lation and of Michigan visitors. Mr.
Reul just now has an added responsi-
bility in explaining to guests the
magnitude of the changes being made
in the house with which he is connect-
ed, and from such a source of informa-
tion I glean the following details:
It is expected that the new addition
will be completed in the early summer,
and when it is, the Sherman will con-
tain 1,600 rooms, every one with bath.
t will then be the largest hotel in the
world, outside of New York City, and
its appointments and furnishings will
be in keeping with the well-established
reputation of the institution, and the
character of its clientele.
The lobby will be greatly changed
and enlarged, the clerk’s desk occupy-
ing the space of the present Italian
room. There will be a second main
entrance on Randolph street, with
various auxiliary entrances to its manv
feeding departments. The lobby walls
will be panelled with dark American
walnut.
Seventeen new high speed elevators
of the latest type for passenger and
service use will be installed, and but
two of the old equipment will be re-
tained. These for banquet use only.
Seventy-five per cent. of the hotel’s
1600 rooms will be single and priced
at the Sherman’s popular rates. I+ is
the idea of the management, in or-
dinary times, to give the single guest
a room immediately after registration,
which will be a very happy departure
from the practice of many similar in-
stitutions which keep one guessing
for hours after arrival and registra-
tion. Restaurants, cafes, grills and
coffee shops will be numerous, ample
to take care of the requirements of a
small city.
The present mezzanine will be
doubled in size and on this floor will
be located the principal ball room, with
an actual seating capacity of 2,000.
Connected with this ball room will
be the exhibition hall, as large as the
ball room and especially designed for
the convenient handling of large trade
shows. These two huge rooms will be
only twelve feet above the sidewalk
level, and altogether will contain near-
ly 50,000 square feet available for ban-
quets and conventions, more than any
other hotel in the country.
In the Sherman Annex, or service
building, being erected at the same
time will be two floors devoted ex-
clusively to sample rooms, provided
with doors of extra width for the con-
venient handling of bulky sample
trucks. On the top floor of this build-
ing will be located the Bal Tabarin, the
finest dance hall and supper room in
this country, which will also be avail-
able for private luncheons, dances and
the like.
The kitchens will be marvels of con-
venience and enormous in facilities, as
will naturally be required in catering
to the gastronomic requirements of
guests.
The Sherman House has been under
The Pantlind
The center of Social and
Business Activities.
Strictly modern and _fire-
proof. Dining, Cafeteria
and Buffet Lunch Rooms
in connection.
750 rooms——Rates $2.50
and up with bath.
Morton Hotel —
To are cordially invited to
visit the Beautiful New
Hotel at the old location made
famous by Eighty Years of
Hostelry Service.
400 Rooms—400 Baths
Menus in English
WILLIAM C. KEELEY,
Managing Director.
IN THE HEART OF THE CITY
Division and Fulton
$1.50 up without bath
$2.50 up with bath
CODY CAFETERIA IN CONNECTION
RATES
HOTEL BROWNING
GRAND RAPIDS
Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away.
Rooms with bath, single $2 to $2.50
Rooms with bath, double $3 to $3.50
None Higher.
150 Fireproof
Rooms
HENRY M. NELSON
HOTEL CHIPPEWA Coy
European Plan MANISTEE, MICH.
New Hotel with all Modern Conveniences—E levator, Etc.
150 Outside Rooms Dini :
; ning Room Service
Hot and Cold Running Water and Veleohanr ic ee
$1.50 and up 60 Rooms with Bath $2.50 and $3.00
WHEN IN KALAMAZOO
Stop at the
Headquarters for all Civic Clubs
Excellent Cuisine
Turkish Baths
Luxurious Rooms
ERNEST McLEAN, Mgr.
ssi
— Sia innlaiatie as
i
:
4
oe.
pe it
cian
-
April 1, 1925
MICHIGAN TRADESMAN
25
the present management for a quarter
of a century and every detail of
architecture has been adopted with the
view of prompt service and individual
comfort of the guest.
The old Sherman House, or rather
the one replaced by the present one
some twenty-five years ago, was erect-
ed immediately after the Chicago fire
and was operated by a well-known
character, J. Irving Pearce. Well do I
remember this genial and kindly man.
In those days the Sherman was oper-
ated strictly on the American plan, and
was a famous resort for commercial
men. In fact, in those days the ho-
tels all depended on the traveling men
for their support. Tourists were un-
known, and Chicago had not become
the Mecca for the curious, like it 1s
to-day.
If you ever enjoyed the hospitality
of the Sherman in those days you will
never forget the spacious rooms and
sumptuous meals supplied at a fraction
of present day charges. But the tra-
ditions of the old Sherman cling to the
new, and while the Grim Reaper has
made sad inroads on the patrons of
that day, one will still find many who
have stopped here continuously, ex-
cept during periods of reconstruction.
Here is a dinner I had at the La
Salle Hotel on Sunday, in the Louis
XVI room, priced at $1.50. It certain-
ly approaches the spreads of the
Drakes, Palmers, Rices and Pearces
of olden days and I offer it as a mat-
ter of interest to present day patrons:
Supreme of Orange
Fresh Strawberries and White Cherries
Blue Point Cocktail, Crab Meat Cocktail
Canape a la Reine
Ripe Jumbo Olives, Hearts of Celery
Salted Almonds
Consomme aux Vermicelli
Cream of Asparagus
Whole Baby Lobster Broiled, Hotelier
Colorado Mountain Trout Saute
Fried New York Counts,
: Scallops and Bacon
Filet Mignon of Beef, Sauce Bernaise
Calf’s Sweet Breads, with Virginia Ham
Fresh Mushrooms, Agerntine
Omelet with Fresh fruit Glace
English Lamb Chops,
Mushrooms, en Casserole
Fried Milk-Fed Chicken,
Creamed Mushrooms
2oast Prime Ribs of Beef au jus
Roast Vermont Turkey, dressing,
Cranberry Sauce
3aked Idaho Potato,
Aut gratin, French Fried
Hearts of Lettuce and Walsdorf Salad.
1000 Island, French and Mousselien
Dressing
Apple and Blueberry Pie
Apricot Tart : Chocolate Eclair
Old Fashioned Strawberry Shortcake
French Pastry
Pine Apple, Jack Frost and
Meringue Glace
Chocolate, Pistachio, Vanilla, Coffee
and Caramel Ice Cream
Orange Water Ice
Roquefort, Camembert and Swiss Cheese
Toasted Wafers and
3ent’s Water Crackers
Coffee Sparkling Cider
In feeding the general public it is
surprising how some particular and
often simple dish, specialized by some
particular hotel, adds laurels and much
desirable publicity to the institution.
For instance, for nearly sixty years
Bancroft corned beef hash has been
served daily at the Bancroft Hotel,
Saginaw, and is known and spoken of
by the army of people who have
patronized that institution for over
half a century. There 1s corned beef
hash and corned beef hash, but the
Bancroft type is not to be mentioned
in the same category as the ordinary
“garden” varieties.
It is well known that for many years
William F. (Billy) Schultz, now the
popular manager of the Ben Franklin,
in that city, was steward at the Ban-
croft, more particularly during the
lifetime of Farnham Lyon, and unto
him fell the duty of providing that
toothsome entree. It is served each
day at both hotels, and it will be found
on the menu of many hotels in Michi-
gan as well as elsewhere.
Here is a formula for producing the
article in question, or at least a de-
cidedly close imitation of the blown in
the bottle brand: It is an unnecessary
expenditure of genius to attempt to
make a prime article of corned beef
Special
hash from the product of the local
butcher, and using the home product
is far more costly than procuring the
cooked artice from any reliable pack-
ing house. This can be most econom-
ically procured in six-pound cans.
Grind your beef coarsely in a food
choppper, but chop your boiled po-
tatoes (slightly under done) with the
old-fashioned chopping knife. Treating
the mixture in this manner prevents
the mass from becoming “mushy.”
The proportion is one-third meat and
two-thirds potatoes. After seasoning
with salt and pepper, with a sugges-
tion of onion flavor, place ina dripping
pan and decorate the surface with pats
of butter, the size of a walnut. (The
more pats the more testimonials.) Over
the entire mass pour sweet cream—
not skimmed milk—until the mixture
is moist, but not sloppy. Place in an
over and bake smartly for fifteen or
twenty minutes. In order to give the
greatest satisfaction it should be por-
tioned liberally. This is the cheapest
and most. satisfactory substitute for
meat we know of, and if proper care
is used in its preparation, you will
glorify your culinary department. This
formula calls for corned beef only and
not discarded bacon and ham rinds.
Read in a hotel dining room the
other day: “If portions are not suffi-
cient, please call attention to waitress,
who will gladly serve you anything we
have at our disposal.”
I like the expression: “You will
not be talked about in the kitchen if
you order additional helpings,” and
use it.
The practice of serving each break-
fast guest with a demi tasse or small
cup of coffee, gratuitously, before he
places his order, is gaining much favor
in the South and I notice has been
adopted by at least one hotel at Sf.
Paul. It is a good idea and will un-
doubtedly soon be popular everywhere,
provided, of course, the coffee is a
prime article, and I believe well worth
trying out, provided your volume of
business warrants the small additional
cost. I should say it would be very
clever and pleasing stunt in an Ameri-
can plan service, even if your volume
of business is not large. It is simply
one of the little attentions which make
a hit with the guest.
—_+. + >—___
Items From the Cloverland of Michi-
gan.
Sault Ste. Marie, March 31—It is
beginning to look like spring in this
Northern country. We have had a
few days of sunshine and the ferry
opening up the communication be-
tween the two Soos Sunday brought
out many new cars; also a lot of the
old cars for the first time this season.
Harvey Morris and Oscar Elklund; of
the Swift & Co. staff, each came out
with new limousines.
The Soo merchants are putting on
the first style show next week. Elab-
orate arrangements have been made.
The band will furnish the music, which
will take place in the auditorium in
the high school. The living models
are all local beauties. Our display is
fashioned after the Chicago stvle
show.
The new Sault Ste. Marie Hotel,
formerly known as the Alto Hotel, will
open for business sometime in April.
The hotel is receiving a complete re-
decoration and is being made over in
several ways. Three stores will be
opened in connection with the hotel.
The stores will be located in the vacant
space West of the lobby. There will
also be a beauty parlor, a barber shop
and possibly a drug store. All new
plumbing has been installed. New
furniture has been installed throughout.
When completed the hotel will have
fifty-seven rooms, a large dining room,
an up-to-date kitchen and a_ cozy
lobby. The proprietors, O. P. Welch
and V. A. Hemm, have every reason
to be proud of their efforts in offering
another high class hotel to our city
which was so greatly needed to care
for the tourists next season. The lo-
cation is ideal, being directly opposite
the locks. Mr. Hemm will manage
the hotel for the present, while Mr.
Welch will look after the Northern
Hotel, at St. Ignace, which they will
continue to operate in connection with
the new hotel.
A fool grumbles when his wite starts
spring house cleaning. A wise man
gets called out of town on business.
Have ba Mere and W. &. Lewis,
two of De Tour's prominent business
men, arrived last Friday, making the
trip with J. Kroll, of the De Tour
stage line. This being their first trip
via stage, they had some experience in
making the way through the snow
banks, which were very deep in places
The trip required eight hours. It or
dinarily can be made in about three
hours. The most snow was encoun
tered between Halfway and the Soo.
The roads between Pickford and De
Tour are almost free from snow.
It is up to the weather man to de
cide just when the locks open for the
season. It is stated that the locks will
be opened earlier than for a number of
years, because of the mild weather.
Some think that the first boat may
pass through as early as April 5, while
others say it will not be before the
10th. All agree, however, that ves-
sels will be passing not later than
April 15.
D. DeFoile, who for a number of
years conducted a confectionery store
at Manistique, died very suddenly at
his residence last Thursday of heart
failure. He leaves a widow and. sIx
children. His son, Homer, expects to
continue the business.
William G.
————_2s ees
Interesting Items From Boyne City.
Boyne City, March gi kW.
Howell, local manager for Libby, Mc
Neal & Libby, has gotten himself in a
worse pickle than ever. He was not
satisfied with operating the salting sta
tion at the East end of Main street,
which was a quiet place. far from the
noise and bustle of down town, and so
situated that it was difficult, if not 1m-
possible for farmers to disturb his
peace and quiet, so he has taken ove!
the pickle business of this place.
He will remove all that he can use
of the old salting station to the West
end of Main street, at Front and Main,
and on the yard tracks or the BC.
G and A OR. R. He will build a new
salting station right on the street,
where he cannot possibly get away
from the farmers, nor the farmers get
away from him. He is going to make
everything so complete and handy that
the cucumbers will fly out of the
wagons and into the salting tanks
without any work at all, except to
count, sort and salt them.
F. D. Thompson, County Road Com-
missioner, tells us that the county has
a road program of nine miles for the
coming season. The most important to
Boyne City is a 4 mile stretch that
will complete the road from Wildwood
to M 57 at Todd’s Corner, completing
a boulevard drive of about eight miles
out Park street to Walloon Lake at
Wildwood and _ following the lake
around through Camburn’s Beverly
hills and Waldron resorts, back, by
M 57 to Boyne City at State and Park.
This new piece of road will give easy
access to the lovely resort territory of
the South side of Walloon Lake and
will help in developing that very
beautiful district.
F. B. Girard told us to-day that he
had no news to put out in regard to
the cement plant, but would have a lot
in a short’ time. Do not know Mr.
Girard very much, but he looks like
a man who does not wait for something
to turn up. He goes out and turns up
his own bait—like our friend Heller.
Charles T. McCutcheon.
>
————
‘Fapert.
Detroit—John D. Short was succeed-
ed in the busines at 6502
Sout street by Joseph Orban March 23.
grocery
WESTERN HOTEL
BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventilated.
A good place to stop.
American plan. Rates reasonable.
WILL F. JENKINS, Manager.
HOTEL KERNS
Largest Hotel in Lansing
300 Rooms With or Without Bath
Popular Priced Cafteria in Connection
Rates $1.50 up
E. S. RICHARDSON, Proprietor
The Durant Hotel
Flint’'s New Million and Half
Dollar Hotel.
300 Rooms 300 Baths
Under the direction of the
United Hotels Company
HARRY R. PRICE, Manager
fhe,
(~__ a). Hotel
2 > | Whitcomh
\
: AND
~~ Mineral Baths
THE LEADING COMMERCIAL
AND RESORT HOTEL OF
SOUTHWEST MICHIGAN
Open the Year Around
Natural Saline-Sulphur Waters. Best
for Rheumatism, Nervousness, Skin
Diseases and Run Down Condition.
J. T. Townsend, Mgr.
sT. JOSEPH MICHIGAN
3
"E
re
B.,
ers
os,
TYPEWRITERS
Used and Rebuilt machines all makes,
all makes repaired and overhauled, all
work guaranteed, our ribbons and car-
bon paper, the best money wilk buy.
Thompson Typewriter Exchange
45 N. lonia Ave., Grand Rapids, Mich.
JCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT,
Muskegon t-3
Mgr.
Michigan
HOTEL DOHERTY
CLARE, MICHIGAN
Absolutely Fire Proof Sixty Rooms
All Modern Conveniences
RATES from $1.50, Excellent Coffee Shop
“ASK THE BOYS WHO STOP HERE”
Columbia Hotel
KALAMAZOO
Good Place To Tie To
CUSHMAN HOTEL
PETOSKEY, MICHIGAN
The best is none too good for a tired
Commersial Traveler.
Try the CUSHMAN on your next trip
and you will feel right at home.
Henry Smith Floral Co., Inc.
52 Monroe Ave.
GRAND RAPIDS, MICHIGAN
PHONES: Citizens 65173, Bell Main 173
MICHIGAN TRADESMAN
“> DRUGGISTS S
e
=
=
=
Cod-liver Oil and Its By-products.
Previous to the general adoption of
the steam process, medicinal cod-liver
oil was made by the direct fire method.
At a still earlier period cod-liver oil
was made by the rotting process. All
three of these processes have desirable
features. The steam process produces
the best oil, but it requires consider-
able equipment and skilled labor. The
direct fire process can be used when
steam is not available; and experienced
operators can produce very good oil
by this method especially if water is
used in the liver kettle. The rotting
process requires practically no equip-
ment or expense for labor. Asa result
all the processes are in use at the pres-
ent time and a variety of oils are ob-
tained, which range in appearance from
an attractive straw yellow, edible cod-
liver oil to a ruby red, nauseating,
heavy oil known in the trade as “cod
oil.”
The uses to which the oils made by
these processes are put are as diversi-
fied as the nature and the quality of
They vary from the thera-
peutic use of highly potent medicinal
oil as a source of the fat- soluble vita-
cod oil” for indus-
the oils.
“
mins to the use of
trial purposes.
Since the nature, value, and use of
cod-tiver oil depends to a large meas-
ure on the method of manufacture, it is
of interest to sketch briefly some of
the general conditions surrounding the
manufacture of cod-liver oil and its
by-products.
To make the highest quality cod-
liver oil the livers from healthy fish
should be removed as soon as possible
after the fish are caught. They should
be rendered very promptly, preferably
by the steam method. As soon as the
livers are thoroughly cooked, the oil
will rise to the surface of the kettle and
it should be skimmed off at once. As
rapidly as possible it should be freed
of water and all particles of liver tissue.
The oil is then chilled and separated
into non-freezing medicinal cod-liver
oil and cod-liver stearin. Unless the
oil is to be used at once it should be
promptly bottled and sealed to protect
it from the oxidizing action of the air.
Any deviation from this general pro-
cedure for the manufacture of medicin-
al cod-lver oil results in a more or
less inferior product. If the fish are
kept as “round” fish for a considerable
time after being caught, the oil ob-
tained from their livers will not be of
as attractive color and flavor as that
produced from livers taken from fish
that were dressed soon after they were
caught. Also, the quality of cod-liver
oil decreases more or less in proportion
to the length of time that elapses be-
tween taking the livers from the fish
and cooking them. The palatability of
cod-liver oil decreases very rapidly if
the oil is allowed to stand in contact
with the liver tissue for any length of
time after cooking has ceased.
If cod-liver oil is made by the process
briefly outlined above, considerable oil
remains in the kettle residue after the
crude oil has been skimmed from the
kettle. This oil may be obtained by
subiecting the kettle residue to slow
pressure. During the time required to
completely express the oil, the liver
residue undergoes some change which
imparts a red color and objectionable
odor and flavor to the oil. Accordingly
this oil is ordinarily used for industrial
purposes and is known in the trade as
“cod oil,” to distinguish it from edible
cod-liver oil. The press-cake which
still contains some water and a little oil
is commercially known as “chum.” Un-
less the “chum” is given prompt atten-
tion it decomposes rapidly and then is
of value only for fertilizer.
The cod-liver stearin which is obtain-
ed when the crude oil is chilled and
pressed is not a true stearin, but is
rather a mixture of oil and stearin that
eventually separates into a solid and a
liquid portion. The relation between
the amount of oil and stearin in com-
mercial cod-liver stearin depends upon
a number of factors, chief of which are
the conditions of chilling and the tem-
perature at which the commercial
stearin is stored. Regardless of the
proportion of stearin and oil, commer-
cial cod-liver stearin is a 100 per cent.
fat containing more or less of the fat-
soluble vitamin, and its commercial
value depends largely upon the manner
in which it is stored.
If cod livers are allowed to stand at
ordinary temperature, decomposition
soon takes place. When the liver tis-
sues have weakened the cod-liver oil
is released and on account of its lower
specific gravity rises to the top of the
mass. “Sun-dried” or rotted cod-liver
oil is made in this manner, although at
the present time it is known in the
trade as “cod-oil.” This is very viscous,
of a dark, red color, and of a nauseat-
ing odor. This type of cod oil as well
as that obtained by slow pressute of
cooked cod livers are of value in tan-
ning leather. Cod oils are used in the
manufacture of leather to lubricate the
fibers. This of course serves to
lengthen the life of leather which is
subjected to constant bending.
Cod oils made by the rotting process
or occurring as a by-product of the
manufacture of medicinal oil may be
sulphonated or chemically refined
which produces sulphonated cod oil
or renovated (refined) cod-liver oil.
Sulphonated cod oil is produced when
cod oil is treated with concentrated
sulphuric acid under carefully con-
trolled manufacturing conditions. This
is a heavy viscous oil which has special
uses in tanning leather.
By chemically refining cod oil its
taste, color and odor may be very de-
cidedly improved. This is accomplish-
ed by deodorizing, decolorizing and al-
kali washing. Cod oil ordinarily con-
tains a high percentage of free fatty
acids. By heating cod oif with suffi-
cient alkali to neutralize the free fatty
acids, one obtains an oil with little or
With bleaching agents the
color of cod oil can be
changed to the desirable straw yellow
color of medicinal cod-liver oil. Also
the offensive odor of cod oil may be
no acidity.
dark red
more or less by different deodorizing
but if it is removed by
“blowing” the oil with air any vitamin
content which the cod oil originally
processes;
possessed is decreased as the result of
the oxidizing action of the air.
Inasmuch as cod oil and non-edible
cod-liver oils sell at a much lower price
than medicinal cod-liver oil and the
cost of chemically refining such oils is
not at all prohibitive, it is a profitable
April 1, 1925
business to renovate non-edible oils
and sell them as medicinal oil. Since
such renovated oils are on the market
it behooves the consumer who really
desires an oil rich in the fat-soluble
vitamins to demand information con-
cerning the vitamin content of any oil
in which he may be interested.
Studies of the vitamin content of
oils produced by promptly rendering
strictly fresh livers as compared with
the vitamin contents of oils produced
by the rotting process have shown that
the rotted oils contained relatively little
vitamin A. Thus it is apparent that if
one wishes a cod-liver oil rich in the
fat-soluble vitamins he cannot be guid-
ed by physical appearance or chemical
analysis of a given oil, for it is not at
all difficult to produce a renovated oil
which will meet all the specifications
set for a medicinal oil and still such an
oil may be lacking or nearly so in the
desired fat-soluble vitamins.
From this it is evident that while
it is possible by chemically refining to
so improve a cod oil, that one obtains
a renovated oil which is fairly satis-
factory as regards color, odor and
taste, chemical refining does not en-
hance the original vitamin content of
cod oil. To be sure of obtaining a cod-
liver oil with a high vitamin potency
one must insist on an oil that has been
biologically tested for its vitamin con-
tent. Arthur D. Holmes.
— > 2.
Leather and Beaded Bags Sell.
The under-arm style of handbag and
the many variations of it in decoration
and otherwise continues the leading
thing in this merchandise. Buyers are
stressing leather bags, which are
shown in a large array of colors to
harmonize with Spring ready-to-wear.
Beaded bags to retail at from $3 to
$5 are selling well. The demand for
silk handbags has not expanded as yet,
alhough it is believed that the call for
them later will be an active one. The
higher grade silk vanities, however,
have met with a good response, ac-
cording to manufacturers here.
——~++>___
Think Right
Think smiles, and smiles shall be;
Think doubt, and hope will flee,
Think love, and love will grow;
Think hate, and hate you’ll know.
Think good, and good is here;
Think vice—its jaws appear!
Think joy, and joy ne’er ends;
Think gloom, and dusk descends.
Think faith, and faith’s at hand;
Think ill—it stalks the land.
Think peace, sublime and sweet,
And you that peace will meet;
Think fear, with brooding mind,
And failure’s close behind.
Think this: ‘I’m going to win.”
Think not.on what has been.
Think ‘Vict’ry;’’ think “I can!”
Then you're a “winning man!”
ILMARTH SHOW CASE CoO.
GRAND RAPIDS, MICHIGAN
Manufacturers
and Designers
of the
Representatives in All Principal Cities
Finest Dru
Store Fixtures
in the World
eI jong
April 1, 1925
MICHIGAN TRADESMAN
27
American Forest Week Will Soon Be
Here.
Written for the Tradesman.
There ought to be signs of a great
awakening this year as the tree buds
swell, so in a comparable way should
rise a patriotic spirit urging our ef-
forts for the planting of new forests.
There should come a deep rooted pa-
triotism patiently building new forest
growth. Although the timber will be
harvested long years in the future, let
it be enough for our guiding spirit
now, to plant well and see them com-
mence to gather strength for a century
or more of thrifty growth.
We may not visualize the end, but
the taken
steps to put the trees in growing con-
dition will lift us to a new plane of
thought in a strong hope for the fu-
To call from an
consciousness of having
ture of our country.
almost barren waste a well organized
growing forest will be of supreme sat-
isfaction to the planter. Each of us
will have but a few years on earth,
but we can through the living force of
a growing forest, project far into the
future a benign and helpful resource
for the moulding and uplift of the
25
Mustard, yellow_. 15 25
Mustard, black -. 20@ 256
Porpy —......_._ HY 26
Quince —....___ 1 50@1 75
Rape ..-_-__....... 15@ 20
Sapadiiia ...__..._ 25@ 35
Sunflower ------ 11%@ 15
Worm, American 30@ 40
Worm, Levant ..4 00@4
Tinctures
Aconite -~------- @1
OG @1
Arnica .__.......__- @1
Asafoetida ------ @2
Belladonna ------ @1
Ransom ..._-.._ 3:
Benzoin Comp’d 2
Buecha .—.._.—_-- @2
Canthraradies --- 2
Capsicum ------- 2
Catechu ------- be 1
Cinchona ........ @2 10
Colchicum --..-- @1 80
Cube _.......-4 @3 00
vette .......... @1 s8u
Gentian --.-.---- @1 35
Ginger, D. &. .. @1 80
Guaies .....4.-- @2 20
Gualac, Ammon. @2 00
lodine ............. @ %
Iodine, Colorless @1 50
ton, Clk... @1 35
Bie @1 40
Merk 4.6 @2 50
Nux Vomica --.- @1 65
oom ........— @3 50
Opium, Camp. -. @ %
Opium, Deodorz’d @3 50
maubarh .......... @1 70
Paints.
Lead, red dry --.. 16@16%
Lead, white dry.. 16@16%
Lead, white oil_.__ 16@16%
Ochre, yellow bbl. @
Ochre, yellow less 2%@
Red Venet’'n Am. 3%@
Red Venet’n Eng. 4@
raw... 5@
Whiting, bbl .... 4
WRN one }- 2
L. H. P. Prep... 2 80@3 00
Rogers Prep. .. 2 80@3 00
Miscellaneous
Acetanalid ~.... 47@ 65
Alte s.44. 0s@ 123
Alum. powd. and
ground -_...__. o9@ 15
Bismuth, Subni-
THOte coe 3 02@3 23
Borax xtai or
powdered .... 07@ 13
Cantharades, po. 1 75@2 26
Calomel —......... 1 93@2 09
Capsicum, powd 43g 90d
Carmine --
j .-.. 6 WO@6 60
Casia Buds -... 30@ 36
Cloves ..--..--.. 5v@ ob
Chalk Prepared. 14@ 16
Chioroform —...40.. 48@ 58
Chloral Hydrate 1 dow] 8
COCeING ..<0< 11 35@12 00
76
Cuocua Butter .... w@
Corks, list, less 40@50%
Copperas .....<. 2KO 10
Copperas, Powd. 4@ 10
Corrosive Sublm 1 58@1 76
Cream Tartar --.. 60 66
Cuttle bone ..--.. 40 68
Dextrine 6 15
Dover's Powder 3 60@4 QU
Emery, All Nos. 10 16
Emery, Powdered 8 10
Epsom Salts, bbis.
Epsom Salts, less 3%@ _ 10
Ergot, powdered __ @1 00
Flake, White -.-. 15 20
Formaldehyde, Ib. 13 30
Gelatine ......... 90@1 05
Glassware, less 55%.
Glassware, full case 60%
Glauber Salts, bbl. @02%
Glauber Saits less 04@ 10
Glue, Brown --.. 21
Glue, Brown Grd 15 20
Glue, white -... 27% 35
Glue, white grd. 256 35
Glycerine 26 45
Hops ..-.. ~--..- 65@ 75
Iodine ---. . 6 456@6 90
lodoform 7 35@7 65
Lead Acetate -. 20@ 30
Mace 1 40
Mace, powdered -. @1 45
Menthol ----.. 16 50@17 00
Morphine -.-.
11 18@11 93
Nux Vomica --.. 30
Nux Vomica, pow. 17 26
Pepper black pow. 33 36
Pepper, White -. 40 45
Pitch, Burgundry 10 15
Quassia —......... 12@ 15
Quinine ...____... 72@1 33
Rochelle Salts -. 30@ 35
Saccharine @
salt Peter -----. Il 22
Seidlitz Mixture 30% 40
Soap, green ---. 15@ 30
Soap mott cast. 22%@ 25
Soap, white castile
COME tees @1z2 50
Soap, white castile
less, per bar --.- @1 45
Soda Ash -.------ 3%@ 10
Soda Bicarbonate 34%@ 10
Saga. Sar... 02%@ 3
Spirits Camphor - @1 35
Sulphur, roll ---- 3%@ 10
Sulphur, Subl. --- 04@ 10
Tamarinds -~..--- 20@ 236
Tartar Emetic -- se 16
Turpentine, Ven. 5 76
Vanilla Ex. pure 1 75@2 26
Vanilla Ex. pure 2 + by 00
Zinc Sulphate --- 06 16
April 1, 1925
28 MICHIGAN TRADESMAN
GROCERY PRICE CURRENT eee kk
Adams Bloodberry ---- 65
Adams Dentyne -.-.-... 65
These quotations are carefully corrected weekly, within six hours of mail-
Adams Calif. Fruit
ing and are intended to be correct at time of going to press. Prices, however, ie co a 65
are liable to change at any time, and country merchants will have their orders one Pepsin -
filled at market vrices at date of purchase. Doublemint _____- 65
: eutey Heme oo 65
. oe ae Paci na gg igh ss
Spearmint rigleys __ 65
ADVANCED DECLINED Wrigley oe 65
Re
Rolled Oats Lamb ca SoeenoeaiGe 65
Fruit Jars Sugar Peaberry -------
a comes CHOCOLATE.
Baker, Caracas, %s -. 37
Baker, Caracas, %s -. 35
Hersheys, emium, s 35
Hersheys, mium, 8 -
AMMONIA Instant Postum, No. 9 5 00 Beef, No. %, Qua all. 1 75 peas i Plies —— =
Instant Postum No. 10 4 50 ee 5 of, Qua sli. 2 50 vienin. Geant San 3 10
Arctic, 16 oz. -------- 200 Postum Cereal, No. 0 2 25 No. 1, B’nut, sli. 4 50 - . ; ai
Arctic, 32 oz ----._- .o logue Cecek bt 20h Gap —..hlU COCOA.
Quaker, 36, 12 oz. case 3.85 post Toasties, 36s _. 3 45 Beefsteak & Onivns, CE te ue ne
= Fost Toasties, 248 -. 3 45 Chili Con Ca., ls 1 35@1 45 Banta . 35
Post’s Bran, 248 -... 270 Deviled Ham, %s ___ 2 20 stasariania 32
Bunte, Ib.
ee ee Deosie’s Dutch, 1b 6
Co BROOMS Hamburg Steak =
s YS Pavior Piste, ae. 6 le ee kk ak Droste's Dutch, % Ib. 4 50
\ 3 Be Standard Parlor, 23 lb. 7 =) Potted Beef, 4 oz. __ 1 Ww 3 oe x utch, % Ib. =
aa Fancy Parlor, 23 Ib. : 25 Potted Meat, % Libby 52% ore ee 3
ft ay bx. Fancy Parlor 25 lb. 9 25 porte Me eat. & Li bby ou ersheys, %s __... me
| Ck MILE Gace fx. Fey. Parlor 26 Ib. 10 00 *. 2 . a i
A vie tes 2 sc — « o
\ # == (Re ee ee i “4 Lowney, a Se a 38
4 b*, BRUSHES 39. «0 Lowney, 5 Ib. cans ____ 31
' z Scrub Runkles, 5 32
Solid Back, 8 in. ____ 1 5¢ Baked Beans eS -
Solid Back, 1 in. -___ 1 75 Camp pepiia oo 15 Van Houten. 8 a ae 16
Pointed Endre ___.. 1 2 Qisker oc 95 ---
Stove Fremont, No. 2 ______ 1 20 COCOANUT.
Shaker 20 1 8@ Snider, No. 1 1 8 %s 5 Ib. case Dunham 42
ie nen Ne. 3) oo 206 5 ve £ __ts aie 6 ih came a
mi 60 Peeters so 260 Van Camp, smail ____ BS 44s & %s 15 Ib. case__ 41
i Se Shoe Van Camp, Med. 11 = = shredded >
10 lb. pails, per doz. 8 26 . » 2 ' 48 2 oz. pkgs., per case 4
So iin or an ee Me ee eS |)3s6lhdka oe eo
25 lb. pails, per doz. 17 70 No. 20 ---_-___-_.____ 3 Xo. 3 Asparagus. 8
BUTTER COLOR No gong “Lge. “ote 50 CLOTHES LINE.
BAKING POWDERS Dandelion, — i WwW. tes, ot «saa —— 2 25
Arctic, 7 oz. tumbler 135 Nedrow, 2 of., dos. 2 5€ Beans, ii __ 8 amis 06 Twisted Cotton, 50 ft. 1 75
Queen Flake, 25 Ib. keg 12 CANDLES wees Beans, as | + 00@3 75 Braided, 50 ft. ___..___ 2 76
moyal, tic, doz. 95 : 40 lbs. 12.1 Gr. Beans, ibs 1 seg1s oo
Royal, 6 oz., doz. .. 2 70 Peace ao, a igs + Beans, 2 er. 1 8@2 65
Royal, 12 oz., doz -. 5 20 a. 6s ---- i2- » ti&, Soaked 95
Rove, 5 ib. 31 20 e. (oer ae i 20@1 a
Rocket, 16 oz., doz. 1 25 sla paamncraatsad 75@2z =
Wicking a i
Ecuwur enanps. OO SO Oe © st io, 2. em 2
BE - : ae ee se oo
CANNED FRUIT. > No. 2, Ex sian 1 65
Apples, 3 lb. Standard 1 56 ;
Apples, No. 10 _. 4 50@5 50
Apple Sauce, No. 10 & 0 5
Apricots, No. 1 1 35@1 96 . £0
Apricots, No. 2 __._ 32 8 Okr: io. 2 cat 2 op
Apricots, No. 2% 3 00@3 75 Deh; ted V Vee. Soup 6
Apricots, No. 10 -... 8 00 ate » ib. 46
Biackberries, No. 10 10 00 Males ee
= pte aea s, No. 2 Agi 3 = oo B, yo pe *
ueberries oO. 1 ushroom Su tra 76
Cherties, No. 2... $00 Peas, No. 2, E. J. 1 50@1 66 HUME GROCER co.
Cherries, No. 2% -_.. 375 Peas, No. 2, Sift ett
Cherries, No. 10 -.. 11 060 stme a an
Loganberries, No. 2 __ 3 00 Peas, No. 2, Ex. Sift
E, J
Peaches, No. 1 i 25@1 80 Be 2 £5
Peaches, No. 1, Sliced 140 Peas, Ex. Fine, French 26 COFFEE ROASTED
Peaches, No. 2 ..____ 275 Pumpkin, No. é 1 s5G1 50 Bulk
Peaches, No. 2% Mich 3 00
Peaches, 2% Cat. 3 25@3 75
Pumpkin, No. 10
Pimentos, %, each
€
i I Cae
potas Peaches, 10, Mich. __775 Pimentos, %, each _ 27 ‘Saates 35% @37%
lala Pineapple, 1, sl. 1 80@2 00 Sw't Potatoes, No. 21 66 daracaibo __________ 40
Pineapple, 2 sl. 2 80@3 00 Saurkraut, No. 3140@1 59 Gautemala 0 41
P’apple, 2 br. sl. 2 65@2 85 Succotash, No. 21 65@2 56 J#¥# and Mocha ____ 47
P'apple, 2%, sli. 3 35@3 50 Succotash, No. 2, glass 2 80 Bogota 43
Mints, ah Revers -._—- . P’apple, 2, cru. 2 60@2 is Spinach, No. 1 iS Ser ........... He
7UM ~~ -----92-------- Pineapple, 10 cru. -. 11 50 Spinach, No. 2__ 1 60@1 94
Fruit Drops -------..-. 70 Poe Ne: ESS 825 Spinach, No. 3_. 2 lone 50 en s Kept-Fresh
ens 70 Pears, No. 2% --4 00@4 50 Spinach’ No. 10.. 600G7 00 ¢ a Ge Always
Sliced bacon, large __ 450 Plums, No. 2 __ 2 @2 25 Tomatoes, No. 2 1 40@1 60 in Dye line of
Sliced bacon, medium 270 Plums, No. 2% ______ 5 Tomatoes, No. 3 2 002 25 wor wane coffees.
Sliced beef, large __. 450 Raspberries, No. 2, blk ; Zz» Tomatoes, No. 2, glass 2 60 sc ughlin & Co.,
ieee beet, soeaien 2 _ Raspb's, Red, No. 10 12 00 Tomatoes, No. 10 __ 7 50 hicago
rape Jelly, large -.. 4 Raspb’ . Black,
Grape Jelly, medium... 270 No. ---- 11 50@12 50 CATSUP. veter ‘Perce Co. Grand
oaet peter: sete a : ” Gina, No, 10... | B-nut, Small ______ _ 270 Bokay.
eanuts butter, oz il
Peanut butter, 6% oz. 2 00 CANNED FISH. a cowie = i = Coffee Extracts
Peanut butter, 3% oz. 1 25 Clam Ch’der, 10% oz. 1 35 Paramount, 24, $s ___. 1 4 M. YY. per 100
Prepared Spaghetti _. 140 Clam Ch., No. 3 3 re 40 Paramount, 24, 168 _. 249 Frank's 50 pkgs. -.._ 4
Baked beans, 16 oz._ 1 40 Clams, Steamed, No. 1 1 80 Paramount, 6, 10s _. 1000 Hummel’s £0 1 ib. 10%
Clams, Minced, No. i 260 Sniders, 8 oz. 1 95
Finnan Haddie, 10 oz. 3 30 Sniders, 16 oz... 2 95 CONDENSED MILK
SLUING Clam Bouillon, 7 oz.. 250 Quaker, 10% oz. in;
Original Chicken Haddie, No.1275 Quaker. 1402. ~~~ 2 95 wader, 4 doz. _____ § 75
Fish Flakes, small -- 135 Quaker. Gallon aa . Meet ee 9 00
condensed Pearl Cod Fish Cake, 10 oz. 1 85 MILK COMPOUND
Cove Oy : in
Crown Capped ie alg ae 270 . CHIL! SAUCE Hebe, Tall, 4 doz. __ 4 50
- Shrimp, 1, wet 2 10@2 25 Snider, 16 oz, 3650 Hebe, Baby, 8 doz. . 4 40
#4 doz., 10c ds. 85 Sard’s y% Oil, ky 5 75@6 00 Snider, Bog. 2 2 50 Carolene, Tall, 4 doz. 3 80
i Sardines, %4 Oil, k’less 5 00 Villy Valley, 8 oz. _-210 Carolene, Baby ____ 3 60
3 dz. lic, ds. 1 26 Sardines, % Smoked 7 50 Lilly Valley, 14 oz. __ 3 60
Salmon, Warrens, %s 2 75 EVAPORATED MILK
OYSTER COCKTAIL.
Salmon, Red Alaska_. 3 10 3
Sniders, 16 oz. ______ 50
BREAKFAST FOODS Salmon, Med. Alaska 2 75 Sniders, 8 oz. _______ 2 60
Cracked Wheat, 24-2 3 85 Salmon, Pink Alaska 1 75
Cream of Wheat. 18s 3 60 Sardines, Im. %, ea. 10@28 CHEESE
Pillsbury’s Best Cer’l 2 20 Sardines, Im., % Rognefort 52
Quaker Puffed Rice__ 5 60 Sardises, Cal. __ 1 65@180 Kraft Small tins __.__ 1 40
Quaker Vuffed Wheat 4 30 Tuna, , Al re — 96 Kraft American _____ 1 40
Quaker Brfst Biscuit 190 Tuna, %s, Curtis, doz. 220 Chili, small tins oe ap
Raiston Branzos -.._ 3 20 Tuna, %s, Curtis, dos. 850 Pimento. small tins__ 1 40
Ralston Food, large __ 400 Tuna, 1s, Curtis, dos. 7 00 Roquefort, small tins 2 25
Saxon Wheat Food _. : 90 Camenbert. small tins 2 95
Vita Wheat. 128 ___.__ 1 x0 CANNED MEAT. Wisconsin Old _______ 28%
" Bacon, Med. Beechnut 270 ‘Wisconsin New ____.. 2
Post’s Brands. Bacon, Lge. Beechnut 450 Longhorn __...___.. 28% Quaker, Tall, 4 doz. __ 4 45
Grape-Nuts, 24s __.. 3 80 Beef, No. 1, Corned __ 2 75 Michigan Full Cream 25% Quaker, Baby, 8 doz. 4 36
Grape-Nuts, 100s ._.. 2175 Beef, No. 1, Roast __ 275 New York Full Cream 29 Quaker Gallon, % dz. 4 30
Instant Postum, No. 8 5 40 Beef, No. 2%, Qua. sli. 1 35 Bap Sago —.... 42 Blue Grass, Tall, 48 _ 4 35
oR a eR OI IIT EI I API EE Na ER se esac
Blue Grass, Baby, 96 41
Blue Grass, No. 10 -. 4 2
Carnation, Tall, 4 doz. 47
Carnaion, Baby, 8 dz. 4 6
Every Day, Tall -_.. 4 5
Every Day, Baby --.-- 4 40
Pet, Ta ooo 4 75
Pet, Baby, 8 oz. -..... 4 65
Borden's, Tall... 4 75
Borden’s Baby ------. 4 65
Van Camp, Tall -... 4 90
Van Camp, Baby ----. 3 75
CIGARS
Worden Grocer Co. Brands
Master Piece, 50 Tin. 37 60
Websteretts --.-.-- 37 50
Webster Savoy
Webster Plaza -..... 95 00
Webster Belmont__..110 00
Webster St. Reges_-_125 00
Starlight Rouse -... 90 %
Starlight P-Club —~. 135 00
Little Valentine -... 37 60
Valentine Broadway 75 00
Valentine DeLux Im 95 00
Tiona ...... anon 60 00
Clint Ford __—._ 35 @@
Nordac ‘Triangulars,
75 00
1-20, per BM _-.
Worden's Havana
20, per M 75 00
Stogie 18 60
Specials,
Little Du: i
CONFECTIONERY
Stick Candy Pais
Standard ... . L232. W7
Jumbo Wie + ____ 19
Pure Sugs curicks 6008 4 2C
Big Stic: 740 Ib. case 20
Minas: Canay
Kindergarten i _ 12
Meader 2 22) oo a
me da Ol
French Creams -..... i9
Cameo _....___.. pee 21
Grocers: 220 12
Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 70
Choc Marshmaliow Dp 1 70
Milk Chocolate A A_. 1 80
Nibble Sticks ~.__._._ 1 95
Primrose Choc.
No. 12 Choc., Dark _
No. 12, Choc., Light — 1-75
Chocolate Nut Rolis — 1 75
Gum Drops Pails
Amise 222 a 17
Urange Gums ________ 17
Challenge Gums -.____ 14
Mavyorste 22050 20
Superior, Boxes -__... 24
Lozenges. Pails
A. A. Pep. Lozenges 18
A. A. eink Lozenges 18
A. A. Choc. Lozenges 18
Motto Hearts 2d
Malted Milk Loze: ges 22
Hard Gooas. Falls
Lemon Drops _____.__ 20
VU. F. Horehuund dps. 20
Anise Squares ________ 19
Peanut squares ______ 20
Horehound Tabets ___ 19
Cough Drops Bxs.
PUInaI Ss 1 30
Smith Bros, --_...____ 1 60
Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. ya
4 oz. pkg., 48s, case 3 90
Specialties.
Walnut Fudge -__._.__ 23
Pineapple Fudge —-_____ 21
Italian Bon Bons __.__ 19
Atlantic Cream Minta_ 31
Silver King M. Mallows 31
Walnut Sundae, 24, 5e 80
Neapolitan, 24, 5c ____ 80
Yankee Jack, 24, 5c __ 80
Mich. Sugar Ca., 24, be 8¢
Pal O Mine, 24, 5c _... 80
COUPON BOOKS
50 Economic grade 2 60
100 Economic grade 4 60
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
6 Ib. boxes -.._........ 33
DRIED FRUITS
Apples
Domestic, 20 lb. box 11
N. Y. Fey, 50 lb. box 16%
N. Y. Fey, 14 oz. pkg. 17%
Apricots
Evaporated, Choice ____ 26
Evaporated, Fancy ____ 28
Evaporated, Slabs ____ 21
Citron
20: 1b: box 220 4g
Currants
Package, 14 oz. ______ 16%
Greek, Bulk, Ib. ______ 16
Dates
Hollows 22 ee 09
Peaches
Evap., Choice, upp! ..- 16
Evap., Ex. Fancy, P. P. 20
Peal
Lemon, American __.___ 24
Orange, American _. ____ 24
Raisins.
Seeded, tulk ________
Thompson’s s’dless blk 5%
Thompson's seedless,
BD O2; 222 11%
California Prunes
70@80, 25 lb. boxes --@09%
60@70, 25 lb. boxes -@10%
50@60, 25 lb. boxes --@12
5 b. boxes ..-@14%
30@40, 25 lb. boxes __@17
20@30, 25 lb. boxes __@23
FARINACEOUS GOODS
Beans
Med. Hand Picked __ 07%
Cal. Limas 16
Brown, Swedish: uy 07%
Red Kidney ee ie 12
Farina
24 packages -________ 2 50
Bulk, ve 109 Ibs ____ 06%
Ho niny
Pearl, 100 Ib. sack _. 6 00
Macaroni
Domesti:, 20 lb. box 1
Armvo'irs, 2 doz., 8 oz. 2 00
Fouia s 2 doz., 8 oz. 2 20
Quaker, 2 doz. --_____ 2 00
Pearl Barley
Chery) ae Bn
0 s BUCO oe ee 2
Bariey PICS Fe 06
Peas
ee Te
olow ______ 08
Scotch, Ib.
Split, Ib
Split, green _ ...-..._ 10
Sago
fast India 202) 10
Taploca
Pearl, 100 lb. sacks -. 11
Minute, 8 oz., 3 doz. 4 05
wvromedary instant __ 4 bu
LAVORING EXTRACTS
Doz Doz.
Lemon PURE Vanilla
150 -.. % ounce ~ 2 00
1 80 _._-1% ounce _. 2 65
3 25 .. 2% vunce _ 4 20
300 .-.2 ounce . 4 09
5 50 ...4 «unce . 7 20
UNITED FLAVOR
Imitation Vanilla
1 ounce “° sent, doz. 90
2 ounce, 1> -nt, doz. 1 25
3 ounce, 25 ent, doz. 2 00
4 ounce, ?. cent, doz. 2 25
Jiffy Punch
3 doz. Carton ---..-. 3 36
Assorted flavors.
Mason, pts., per gross 7 7@
Mason, qts., per gross 9 00
Mason, \% gal., gross 12 06
Ideal, Glass Top. pts. 9 20
Ideal Glass Top, qts. 10 80
gallon 15 %
FRUIT CANS.
One quart aaa t 8
Half gallon _________ 11 50
Ideal Glass Top.
Rubbers.
Halt inti ee 40
One pints: ee 8 65
One quart 2... 10 50
Halt gallon .....--. ~ 14 70
ir.
a Rr
testi,
v
MI
CH
IGA
thane
SM
AN
29
Jell GE
gene LAT
ox's. 3d INE
Kn ss OZ
Ox’ park er
Mi 8 li oe Pi
: igo 2 eldu'd, dos. 2 45 § . Jars, d
] Qu outh - doz. 2 25 5% , Jar, ozen
4 aker, 3 White one 4 = 9 hg 2 as 3 00
OZ ae 20 02 arg pl 7 GOF-
HOR _ ~1 a & oz. Jat plain, doz. : D
Per doz. - oa 270 6 * jar, Ph Seg sP ee agg sa
j SELLY A OZ. cd Pesiy Stu. doz. ye is “Lar 31 10@ if
; i Pure ‘i ne tae 1 20 oz. s svuted, doe = Ib. mn tierces 33 00 Lele ia
% ae 2 a) - . ‘ S --- c ; ‘
a ae b, pails oe tufted, ag et ___-advanc 1844 —— < sine
re 6 07 A a aig ee i S 10 - pai a , @ er S b. bbl
Buck OZ b. ne a9 50@4 Ib. is dvan e 0, 3 alt, z ---- 4 50
9 eye, ., Asst. nae 3 - 15 5 Ib. pails ~“—“aavanes % 60, 5 hig Sank ae 42 Rub N
: JE te oe as “ae Reis ““c“aavanes ce Ib Table a ae le Go noe
5 oe LLY GLAS eg Compound ~ccaavanee i* Colon io. 7 aes sani 02. aS ie **
0 per cee SES und, —— ont ial Iodi Table -. 5 30 cath Biagio #8, .
OL 2 oneae B ia 14 at cate So io, 3 ay RR toa
E ou olo oe % al 4 a 3 Oz 3 4e B
cant OMARGA —— caver ee ta 40 Sarat (te “a5 2 26 mae BLE SAUC
ood Stor RINE Fran une ican snow oy, i on | 3 15 Pe & Pe rin, le ES
4 Good 0% ga 4 Bra oo Pla etn 12 aa ps : ie "6 a Spina — bata a
4 — a Te “ Veal ae mae 12” Sunbrite 3 a alee 4 2 aetna aie nall__ 3 35
Gilt oe 1 b. on 26 / Saaaeeee 17 resent 72 cn, _ 4 80 aha sco, 2 ST 16
Hoe Wes ie 2 ve ce i" 251% 8 Bel : eaten, Jellie eee, 8@20 otte, doz. ta A-!I oon Pag c 8 =
, Pelli | = a eo scar-Mo ee Smo ai 4% Can talons “33
Me Van a a, 2° | ao oe _prane Le i moked Meats i SPICES “so <1, small --——— 2 70
------- : as Ss bs at Ww \ + & OZ eee 5 20
VA Cc esten 2014 5 Ib. oa ee e Ham, Cert 1416 Alls a 3
arioad Distrit Bran a Peal .-j--- arate “sets poe > = Cloves,” . a 2 30
: pee pals oo == Sipe Bonea a cane et seta
pails ona a oT Ges
c own osin: = ---- @ 45 P Mixed, No. oo oaga c | Sifting __.
“ ae Ww ie L494 Bonel nr aa @1t Pie cane ar at gy a. aro choice Gunpo ia 56
Nuc V. "Machine ¢ e ne, emma Bcc 0 @39 ys came * 2 Ib ecmess pkgs ~- 5 oat aoe wder 14
ane 3S cet ne Gasoline 39. whew 18 00 amas a Pep egs, 1o@o9o on @46 F peace eee
Ye ils 2 a ca, 2 St etc Se Condensed N P as woo “ 2 ing : = cape ao ce ois Pekoe, a a
S ison noe 2b er ne . I en oO. . --- e ™ —— 7 c 2¢
conied Sa = om G games a. sed_ Bakers br 2 00 wearsnette #9 alispice, Jamatca Gi Congo |
S pe -®* @olarin S . ass ri ¢ — C yes , Jamai B Yon . Medi eak eS
oe ds | 12.2 Cc Pig’ fc ck 31 5 ee aetna, edo roig ulk Cc gou, C diur fast
oo . old 1 ooked fi i 0 Wi a ot es zibar @ ongou, ao
ne 2 Y, ls in V 0 i 0 #4 X eer, ae — @18 . Fa o = ~-
0 on MATCHES — 25% rine 4 bbls: waa oan SESE Maco vorkin <---—~ on an Tr 2G43
2 paca 1a Gs en Iron B 1 bbl oo . 1 55 Nutme ee @30 Chotce --- ee sin
Searchie — 5 75 Medium = -n-=- a Ki Seacaeeenn ee Pepper, a are ancy —-—- casei
sir Gee n k co 24 Mi Loe lb. Pa se, ie 6 DS. a 0 to 6 a” ag eac
_ Aunt 6 cane te es. 5 re 30 Sweat & ue 13 s _— COD FISH | ens reg Hee 5 “ neces 350 6 gal. gal., pen 2
No. 10 Dinah 0 cs. 4 10 5 fae — Sak 10 = Tabict= pee ISH 225 0 va. 100 i oe : 15 CORN ~ 05% N , per * _ 4 40
i 5 a ee a ie allon, fd . ' ablets im Pare - 16 nih 9g 1 bon to evnur eg Eos Ga _ o
Lo. 93 ca cas * 500 5 os. . 1 re Re BON oon . INO. 9 Star : ses
No. ba 24 ns 0 oe 3 00 600 Siz ea. - 00 won ie b. Pure, 19% Sweethe a 4 90 No. Star Carri
2 ig atten oven 3 os cies wie Gases Ba Grandoe 2 bor Ne 2 Stay cant
lila Fane New s oe aa 3 50 ob, 3d IPE: et H Sod a ure lb. con ial aaa eennenrwre -- 6 50
: i SS a 25 edium: -------- - Enamaline Ss ana da. : 35 24 aa hae a wn Ib. a ee 68 a 1 Senge 10 HZ _ ae dex 1 25 i ane Pike ingle ingle ——----- 6 00
g : P berts age .--. Mediu 1088 mo 08 Radiu iquid quid po 1 36 80 Sue 16 Nort tian i. @
8 40 : Sica chen naae 1 oe hog: --=-- Risin m, pe » per "a 2.13 can Cé Bl Co 2 Uni HICrr nes -<---~ % 00
65. #3 eee 13 Loi y hog ee es 65 g S r do os. 5 ases ue K rn vers: a 8 50
0 50 \ 4 8 a 37 B ins Ps 2 17 . Stov un, oo a 1 40 WASH , $4.80 Blue Karo a 1. 2 2 a
47 ‘ Mig oo 006 . or ae -- 18 Vuteanol, Ena r dos. 1 85 Bon A ING P per c Blu Karo » No. 1 2 i Wind nk te ener am a &
2 ee 9 _—— a Vuleanel eo 1 Sin ami Pa POWDERS. oe omg eS epee lk
: . . pareri seed . voil , oO . @ : 0 Mim mi Ca z . Ze arc » INO. 2 3 16 i i eres ers
Bulk 3 gal keg ae ecociiNs 23 . per ie dae . © aline ake . bx i a taro. N 10 - - _
. ee ’ f cs Bes 3 Re .> ____
Grand Rapids—The Irving Jewelry
Co., has increased its capital
from $10,000 to $20,000.
stock
nly as our
candies excel for
the price asked
do we hope to ob-
lain your interest
and merit your con-
tinued patronage
7 «
ae }
$f. \cM
NET Weiser
ONE PaUNS
A.R.WALKER CANDY
CORPORATION
MUSKEGON MICHIGAN
April 1, 1925 MICHIGAN TRADESMAN 31
Churches Menaced By Dark Shadow” ground. After that what? It seems such sermons draw people away from Hides, Pelts and Furs.
| i of Radio. i certain that new schemes must be in- the pews of a church built especially Green, No. 1 -------------- oe
Grandville, March 31—Not only vented to bring attendance at our for their use, and the more we have Green. No. 2 -----------------------— pe
have people begun to credit the radio churches else the whole fabric of of such the less will the great houses ale ga a ia SD =
with tornado outbursts, but it is being churchanity will fall into decay. of worship be patronized. It is such Cumin. Ceeen, Ne. 1 usncu-e Oe
credited with attacking the very foun- “Were you out to church to-day, facts as these that have an alarming Calfskin, Green No. 2 -------------- 16%
dations of the church. Mr. Blank?” portent for church society in general. Calfskin, Cured, No. 1 ------------ %
Back a fe a he “Didn’ : : ee Alt - a. ae Calfskin, Cured, No. 2 -------------- 11%
3ack a few years ago the country Jidn’t have to go. Heard a splen Although there is no reason to sup Wee Ney 3 50
churches began to decline until the did sermon right at home over the pose that our modern electrical dis- Horse, No. 2 --------e-sn monn 2 50
attendance was scarcely 10 per cent. radio. | tell you, Smith, this radio coveries have in any affected the ola Wool Peits. 1 00@2 50
of its original amount. What was the business is the best thing that ever winds of heaven so as to cause torna- [Lambs LL a
cause? The one reply was the auto- happened. Can get all the best ser- does where none ever before existed, Shearlings -----~-------------- 50@1 00
mobile. | mons at a minimum cost and _ stay there is ample evidence to prove that Pies Tallow. 07
_And this was in a measure true. right in my own parlor.” these discoveries do mitigate against na i eae EISr I)
Country people like to drive out on ‘Are not such facts as these discour- church worship, and that church at- No. 2 ------------~20-----00-ernennrm 05
the first day of the week. Indeed it 1s aging to those divinity students who tendance is being rapidly depleted. ‘ E
hei ly day £ lei . 1 +} oe king f ya : There is f 1f | x} : ens Unwashed, medium OSes @40
their only day of leisure and what are looking forv ard to a place in the 1ere is food for thqught in the sit Caeeened PERE oe @30
more natural than to seek recreation world after graduation? uation worthy the best minds of the Unwashed, fine ------------------- @40
on the roads, gliding to and fro, from The advent of the automobile made church-going people of the land. s Furs.
one resort to another say Skunk, Black ---------------------- 3 00
e Fes a T. matters gruesome for the small Old Timer. Skonk. Short —..________-_______—. 2 00
Some there were who would not churches, and now the radio has come Skunk, Narrow --------------------- 1 00
break their church relations, and those jn to wind up a lot more, some of oo ee Se Te 1 -
: : oe Sa ae z 5 : coe a : : Muskrats, hiicp 2)
padded their conscience with attend- them not inconsiderable churches in Making the Most of the Store Win- ap Fall a Seema 1 00
ance at the village or city church, the town. It is not likely that the dow. Muskrate, Kitts ..________________ 15
while the little country edifice stood radio will be the means of dispensing Raccoon, iene _------------------- Pe
empty. .. with sermons entirely, since there Continued from page 23) Bacesam, Medias —————-—--wrn one 9 ag
thus the automobile knocked out must be divine service in spots, that : Mink, Large ------------------------ 9 00
the country places of worship. Now the new carrier shall have a source 7*° colors which show hardware to Mink, Medium ---------------------- 7 00
the radio comes to ee sd
mete the same
doom to the town churches.
It is a fact that some force is being
exerted to deplete attendance at divine
worship on the first day of the week,
and it has gone so far that legislatures
are being importuned to take a hand
and spoil Sunday as a pleasure day by
forbidding by law all carnal amuse-
ments.
However, it was never the plan of
God to compel men to wo-ship Him.
Being a free moral agent man must
stand or fall as his own. conscience
shall decide.
The radio brings sermons and
church music to the homes of the
people. By doing this attendance at
church cannot but be seriously cur-
tailed.
What can be done about it? All
these fine new church buildings just
being completed will go tor nought
unless there come a change in the
course the great public is traveling.
The radio has its uses. It was never
meant to alienate congregations of
God’s people from places of worship
as it seems to be doing at the present
writing.
‘The clergy are certainly in for a
dose of skim milk and porridge unless
there is a quick turnabout back into
the fold.
In a way the ministry is not wholly
blameless for. the state of aftairs that
at present exists in the church to-day.
‘Vhere has been a turning away from
the spiritual paths of the gospel into
the more sordid wordly devices which
lead to a listless disregard tor things
sacred and soul inspiring.
What the world needs to-day is a
closer union with the great god of
nature, where, under the sun and stars,
along the shadowy path of forest and
glen, man meets up with the Supreme
Creator, and where the plants, and
trees and birds teach him the truths of
a great immortality which dry as dust
sermons from most pulpits never
touch.
There are many problems as yet un-
touched which must demand the at-
tention of our divines Even then, with
the very best of sermons, covering the
utmost pinacles of thought, there
comes in the dark shadow of the ra-
dio.
Many families will choose to idle
their time at home, lazily listening in
to the world’s greatest sermons right
at their own firesides. Who would not
rather listen to the tongue of one of
the Nation’s great preachers, with no
contribution box passing around, than
go several blocks, sit in a stiff-backed
pew and hear a droning nonentity tell
what he doesn’t know about the truth
of the gospel?
It is certainly a grave danger con-
fronting the church to-day.
Later on will come the flying ma-
chine with its regular passenger lines
criss-crossing the sky as do now the
interurbans and bus lines on the
from which to deliver its inspired pro-
ductions.
There are sermons in trees, in birds,
in running brooks and crinkling forest-
lined lakes: these can be enjoyed at
the end of an auto ride, but for all,
good advantage. Velvet is an extra
good material for use in displays of
cutlery, silverware, cut glass, etc., and
gives a beautiful appearance to a dis-
play.” Victor Lauriston.
RUMFORD CHEMICAL WORKS,
QUALITY
GUARANTEES Y our Profit
You’re SURE of rapid turnover, growing
profit, because Rumford’s Purity, Economy,
Dependability and Nutritious Phosphates make
better bakings! It makes satisfied customers
Providence, R.!.
Rumford
BAKING POWDER
Hayes-lonia Co.
NEW YORK
We Have Orders in the
Following Local Securities:
American Seating Common
American Seating Preferred
American Box Board Preferred
Consolidated Furniture Co.
Berkey & Gay Preferred
Globe Knitting Common
Globe Knitting Preferred
Guaranty Bond & Mortgage Units
Common
Haskelite Manufacturing Common
National Brass Co.
Reynolds Roofing Preferred
Wolverine Brass Co.
If interested in buying or selling call our
Stock Trading Department.
HowE, SNOW & BERTLES
(INCORPORAT ED)
Investment Securities
60-66 Monroe Ave., Grand Rapids
DETROIT
Common
Common
Preferred
CHICAGO
Business Wants Department
Advertisements inserted under this head
for five cents a word the first Insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, per
inch. Payment with order is required, as
amounts are too small to open accounts.
For Sale—Variety store. Michigan.
Retiring from business. Address No. 875,
c/o Tradesman. 875
Open For a Proposition In About Thirty
Days—Experienced man in lumber and
coal businesses. Occupation wanted; and
have capital for investment or financing
the right kind of a business. Address
L & C, Tradesman. 876
Rare Bargains—Two farms, one 100 and
one eighty acres; both good ones. You
want to go to the country for health,
here is a chance. Deal with the owner.
Might consider a trade on store in town
of 1500 or under. For particulars, write
Walter Schworm, R. 1, Nessen City,
Mich. 877
For Sale—Movie picture business in
good, hustling town. This is a money
maker. Address No. 878, ¢/o Michigan
7e
Tradesman. 878
For Sale—General store, mostly hard-
ware and groceries. Millinery part in
connection. Building 100 ft. long, with
furnace. Fine large warehouse near by.
Fine business, with excellent chance for
expansion. Good town, good farming
community. Reason for selling, sickness.
A real buy for a progressive merchant.
Address A. D. Kendall, Millbrook, Mich.
87
FOR SALE—Jobbing cigar, tobacco and
confectionery business. Also good retail
business in connection. Established for-
ty-two years in good Michigan territory.
Owner must retire owing to wife’s ill
health. Can furnish best of banking and
mercantile references. Address No. 870,
c/o Michigan Tradesman. 7
For Sale—Dry goods and general stores.
Traveler knows of several. If you want
a store, address No. 8738, c/o Michigan
Tradesman. 873
Do you want cash for your business,
in a hurry? _
Local Sportsmen Organize at Onaway
Onaway, March 31—Kentucky Bill
Davis has returned from the South
and resumed his work as master me-
chanic with the Everling Motor Co.
Bill tells interesting stories about the
cave-man Collins and other sights he
saw while away.
Homer Cousineatu, the automobile
salesman, has taken a position with the
Overland Motor Co. and already has
the territory pretty well covered with
his cars.
Onaway sportsmen met in a body
at the club rooms of the Masonic hall
Friday night and merged their organ-
ization into the local chapter of the
Isaac Walton League. This means
business from the word go. This is
the best territory in Northern Michi-
SCA Nh mae BE RETR LOELEIOT SOLA ESI HT
MICHIGAN TRADESMAN
gan for lovers of game sports and it
means a whole lot outside of that; it
means that the gamewarden will re-
ceive the undivided support of the as-
sociation in the protection of game and
the prevention of law violations to-
gether with proper fire protection. M.
G. Thomas, editor of the Onaway
Outlook, was elected to represent the
local chapter at the convention to be
held in Chicago this week.
The Perry Sales Co. is installing a
mammoth tank capable of holding two
carloads of gasoline. This will be
filled by direct contact with the rail-
road thereby dispensing with the ex-
pense of tank wagons.
M 10 highway is a busy thorough-
fare these davs. The early sprine has
started traffic with a vim. M 95 also
sees many cars taking advantage of the
sunny days, even though the wind is
somewhat cold. This is the road that
leads to the beautiful State park at
Black Lake and it is indeed hard to
wait for more favorable weather. The
attractions are sufficient to tempt al-
most any one in spite of the early
date. Squire Signal.
——_~7-.____
Learn To Sell Groceries at a Profit.
Written for the Tradesman.
that a brand
of canned goods, cocoa or soap pos-
Once you are certain
sesses merit and is being marketed by
the product or the manufacturer at a
fair price and at the same time paying
you a fair profit, sell that brand. Do
not be lured too easily into becoming
an automaton for the profitless dis-
tribution of some well advertised prod-
uct, simply because a glib salesman
paints rosy pictures of the glories of
a turnover.
If you have no net profit on one
turnover on a given article, vou may
have a hundred turnovers of the same
product and still have no net. profit.
Many salesmen that sell some of the
best advertised lines have absolutely
cost of doing
and
no conception of the
business, determining mark up
figuring net profits. Give such repre-
sentatives that talk too much of turn-
over and forget to mention margin the
“ev mitt.”
If you are merchandising in its ac-
cepted sense making a net
profit, whether you are using leaders
you are
or stimulators to liven up trade or
whether vou employ a uniform mark
up system in your establishment, that
is your business. Therefore do not
let some packer or manufacturer es-
tablish the price at which his product
is to be sold, below what vou can af-
ford to sell it at.
If you want to use leaders select
them yourself and use them with all
the force your
command, but do not stand behind the
and effectiveness at
counter ten or twelve long hours a
day handing out goods without a profit
simply because some poor fish of a
sale-promotor has ‘buffaloed vou into
so doing. Your customer knows you
and if your merchandise is well se-
suited to the needs of your
community, she is satisfied that you
know her wants and that you are com-
petent to be purveyor to her table.
She will, if you will reflect the proper
take the
you recommend.
lected,
attitude, believe and
brands that
you
Why should you be diffedent about
playing the role of advisor to her
majesty, the housewife, simply because
some advertiser has decreed that you
should play the role of dummy and
hand out groceries as they do samples
at the
This
county fair.
matter of selling
items will be a live topic at the Mus-
kegon Convention. We are going to
give a lot of time to just such prob-
profitable
lems as _ this.
How to meet chain store competi-
tion is Secretary Gezon’s pet hobby
and we are surely going to hear some-
thing worth while on this important
topic. Come prepared to talk over
these problems. Plenty of time has
been allotted on the programme for
this purpose and we want you to take
advantage of the opportunity.
You must and you can help if we
are to difficulties and er-
radicate some of the evils that hamper
overcome
our success
Read the Tradesman next week for
further information about the conven-
Charles C. Christensen.
—_~2+ 32>
Booster Week a Success in Beloit.
Beloit, March 26—With every store
decorated and advertising “Big Booster
Sales:” streets streaming with flags,
pennants and posters, autos bearing
windshield stickers and banners; four-
minute speakers going before all as-
semblies; a street parade, window-
trimming contest, a $100,000 feature
motion picture and the city flooded
with street car cards, booster buttons
and thousands of good will novelties,
Beloit is in the midst of a gigantic
300st Beloit Campaign.
The movement is being sponsored
locally by the Beloit Lions Club, and
with this organization are co-operating
all businesses, all civic and social or-
ganizations, pastors and educators.
Mavor E. G. Smith declared a civic
Booster week, opening to-day, the en-
tire plan following the procedure out-
lined in the national campaign. The
movement is designed to help the re-
tion.
tailer help himself and to “sell”
Beloit to Beloit people.
A street parade last night and a
window trimming contest marked the
apex of booster week. The parade, the
largest in the history of the city, re-
quired an hour to pass a given point.
There were approximately 15,000 per-
sons lining the sidewalks and of the
remainder of the population the ma-
jority were in the line of march.
Red flares and sunshine arcs made
the streets gay. Air bombs heralded
the approach of the marchers, who
were led by the mayor and city offi-
cials, mounted police and the local
division of the Wisconsin National
Guard.
Moose, Woodmen, Y. M. C. A..
American Legion, all merchants, auto
dealers, manufacturers and associa-
tions were represented from the G. A.
R. to the Boy Scouts and from shoe
repair men to lumber and butter manu-
April 1, 1925
facturers. Floats, bands, drum corps,
mounted officers of organizations,
trucks throwing out samples of candy
and novelties—all these were included
in the parade. Following this demon-
stration there was a judging of win-
dows, scheduled in twenty-five classes,
with a blue and a red ribbon awarded
in each class. Judges were from Mil-
waukee, Rockford and Madison. A
community dance and a special gala
performance at the Majestic theater
closed last night’s festivities.
The show at the Majestic was topped
by “My Home Town,” the feature mo-
tion picture produced for the booster
campaign. Wesley (Freckles) Barry is
the star of the film, which shows how
a town went to seed when its people
turned their backs on it, buying else-
where, refusing to aid local enterprises
and failing to see their coming doom.
How the town is rejuvenated, told with
romance, comedy and thrills, makes a
movie that is packing them in at the
Majestic.
Another feature of booster week is
a school children’s essay contest in
which there have been more than 1,800
entrants, prizes being given for the best
essays on “Why We Should Boost
Jeloit.”’
Every store window carries a four-
color poster, everyone wears a booster
button, every machine has a windshteld
sticker, every street car a card. Four-
minute speakers are at the Rex and
Majestic theaters and before all local
assemblies. -astors spoke on com-
munity spirit and Boost Beloit from
pulpits last Sunday.
—_~+2.___
Easter Lines Selling Better.
With only about three weeks to go
to Easter, there has been a noticeable
picking up in the retail demand for the
various lines of merchandise that enter
largely into the active selling of that
period. Reports made by makers of
women’s dresses tell of an activity that
only a short time ago was said to be
none too marked, and this information
is reflected in millinery and other lines
that had openly been said to be some-
regard to the
Calls for
hosiery also are
what disappointing in
activity of retail buyers.
and
from all
women’s shoes
improving, accounts, with
buyers of these articles hampered not
a little in’ their efforts to get quick
deliveries by the paucity of stocks in
first hands. Retail buyers are finding
it especially difficult to get the kind of
shipments they want on the higher-
priced lines of silk hose.
——_22.__
Have you read the Book of Proverbs
lately? It is a great business book.
You know Solomon was no novice. He
was the big man of his day, both so-
cially and commercially.
FARM SEEDS, CLOVERS, TIMOTHY,
ALFALFA, GARDEN SEEDS
9-11 Ionia Ave,
The business conducted by Mr. Alfred J. Brown
the past few months is now carried on by
A.J. Brown & Son, Inc.
We earnestly solicit your orders
NOT CONNECTED WITH ALFRED J. BROWN SEED CO.
Grand Rapids, Mich.
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