GEIR COE STII KE EM cee CN Ss LAIN \ 2 Le P> ( ©) G q ees i a Co We a ROARED ey ba OE AB) SA Ro a Ie Ieee AC ERA Cy Ee) ae (AN a CWE! . » or Te & ys (F/M MES % AO See BE WS 8 DB Han Y ty | & Fp VO! ae (ConA Ee DPI GN (Cee EYP SMe INNO. PUBLISHED WEEKLY 4 (Cer 3 KD EO) SARS | EST. 1883 << = (PPL) SOD GES PSN QE PO ORNS DISA SSS ea Forty-second Year GRAND RAPIDS, WEDNESDAY, MAY 6, 1925 Number 2172 y ip Ce m5) 5 AG f SK) Cae B ~~ ' C S a i SK ad EPS is 24 vf oY Oe WioJRe aN F, ro ive OE x % ¥ LELEEELELELELELELEIIEELED ELELESEEEIEEEES ESE SES TESTES ESET EEL ES ESTES E ESET ELS Tet, Him Now IF with pleasure you are viewing Any work a man is doing, If you like him, if you love him, tell him now, Don’t withold your approbation Till the parson makes oration And he lies with snowy lilies o’er his brow. For no matter how you shout it, He won’t really care about it, He won’t know how many teardrops you have shed; If you think some praise is due him, Now’s the time to slip it to him, For he cannot read his tombstone when he’s dead. Public Reference Library, Library St More than fame and more than money Is the comment kind and sunny And the hearty, warm approval of a friend; For it gives to life a savor, And it makes you stronger, braver, And it gives you heart and spirit to the end. If he earns your praise bestow it; If you like him, let him know it; Let the words of true encouragement be said; Do not wait ’till life is over, And he’s underneath the clover, For he cannot read his tombstone when he’s dead. EEESEEE FE EEFEEEEEEEEE FEE EEE SEE EEE EEE EEE EEE EES ES FEET TEE TEE EET Ea Tee att tt LEEELELIELEEELELLIE ELIS ELISE LILIA EISELE ELIA ELSES ILIV EELS ALELES SE TIEL SSIS ILE EELELELEES ELE ELELS %EEFFEFETTEFETTF ETT * EFEEEEEEE EEE EE EEE EETEEE EE EE EEEEEEEE EE EEE EEEEE FEE EEE EEE EEE ETT ET TS OU CAN BANISH CONSTIPATION rrr NET CONTENTS STANOLAX (Heav. remedy for the relief q tion. Its action is purd cal. STANOLAX (H pure, tasteless, odor mineral oil and has a heavy body. Having a heavier ba dinary mineral oils S' (Heavy) eliminates t leakage. In its preparation, c taken to make it confo S., Br. and other phay standards for purity. ¢ 16 FLUID OUNCES a etree __ ian K\ STANDARD. OIL C \ CHICAGO. u Ae ONSTIPATION, according to a consensus of medical authorities, is the most prevalent of all ills to which human flesh is heir. It is also re- garded by them as being an almost constant serious men- ace to the health of all. Not only is it serious in itself, but it brings about a condition which renders the person suffering with it very susceptible to other diseases. Physicians have also agreed that a cure can seldom be effected by the use of carthartic or purgative drugs. They may relieve constipation temporarily, but it fre- quently happens that they disturb the digestive pro- cesses so greatly that their use is followed by even a more serious constipation. Stanolax is a pure mineral oil. It accomplishes the desired result in a purely mechanical way. It softens for Constipation | CHICAGO Uwetane Sere ee oso mT loo" one 10 ses! STAN OIA (4 EAVY) RE MEDICINAL wilire: Ste tee OlL stn Sane TASTELESS. DORLESS REMEDY IN _CASES OF Auto INTO) OXICATION, INTESTINAL STASIS CONIC CONSTIPATION, HEMORRHOIDS ee SICK HEADACHES ABLE AS A MILO, car aeatve £08 INVALIDS.» NURSING AND CHILORER. DOES ERKEA € USER BY extracting. ESSENTIAL sone FLUIOS. HIGHEST MEDICAL AUTHORITIES RECOMMEND MINERAL O/L IN THE TREATMENT OF CONSTIPATION DOSAGE ADULTS - Owe To THREE [TEASpoomrULs Mt NOUR BEFORE MEALS on Jat, OR 4S noes, ‘BY PH vi a SMILOREN- One - ABOVE QUANTITY in PANTS. F, HEE ‘TO TNIRTY OROPS crease 0. = ee es MUFACTURED ONL STANDARD OIL COMPANY (} the hard waste food masses and at the same time lubri- ‘ates the linings of the intestines, so that this waste mat- ter is easily passed. It produces no change in the functioning of the digestive organs, but by lightening the work they are called upon to do, it gives them a rest, so that they have a chance to recuperate. Nature constantly works to correct each wrong. Stanolax facilitates the overcoming of constipation. This product is a pure mineral oil, refined with the greatest of care. It is water white, tasteless and odor- less. It does not cause nausea, griping nor straining and may be taken with perfect safety by all, including nursing mothers. It has brought relief to thousands and has effected countless permanent cures. Stanolax (Heavy) is Stanolax (Heavy) is carried in stock by practically every druggist, for they long ago realized that it is a standard remedy and one that they can recommend with perfect safety at all times. If, by chance, your druggist does not have Stanolax (Heavy) in stock, you will confer a favor on us by sending us his name and address. Made and Sold Only by the STANDARD OIL COMPANY (INDIANA) 910 S. MicHigan AvE. Cuicaco, ILLINOIS ww gf 4 a - 4 etna A ” AD eee - ! “af f a s @é - Degneccnmes™ ‘cence = Pd Ww N \ a 5 WSR hi C DPS SING es Forty-second Year GRAND RAPIDS, WEDNESDAY, MAY 6, 1925 Number 2172 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Issue Complete in Each Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. THE TREND OF TRADE. A perceptible slowing down of pro- duction in a number of industries and an urge for lowering of prices have marked the recent course of business. Some industrial plants are running at capacity or nearly so, but most of them are not overburdened with orders. March showed a quickening of activ- ity in many distributing channels, but a slackening occurred last month. Ex- port trade appears to be keeping up better than domestic, and more confi- dence is expressed in its continuance, especially because of the stabilizing of sterling exchange and its probable ef- fects in Continental markets. There are still, however, a number of adjust- ments of values of commodities ahead that contribute to the feeling of hesi- tation in forward ventures. Crop pros- pects, also, upon which so much de- pends, are yet a little vague and so add to the uncertainty. This is a matter, however, customary at this time of year. But building construction, which should be in full blast, is lagging, while stocks of material on hand at produc- ing points are mounting up. This con- dition adds somewhat to the unemploy- ment problem, which, however, is by no means acute. In certain portions of the country, furthermore, there is no lack of work for those who need it. The insistence of lower prices on the part of the general public increases somewhat the difficulties of the manu- facturing situation and is prompting efforts to reduce the cost of production by various economies in operation. Nowhere else is the insistence on lower prices greater than in the vari- ous textile lines. The retailer is ask- ing them of the wholesaler and he, in turn, is urging them on to the manu- facturer. The latter, in most instances, is able to show that he did business at a loss last year and does not feel called upon to repeat the experience. He is, however, obliged to keep his factory or mill going at a certain capacity in order to preserve his organization, and so he continues to turn -out a_ specified quantity of goods. What the consum- er’s attitude is does not appear very clear. He or she, as the case may be, seems to be willing to buy novelties at a price high enough to allow pro- ducers and distributors a fair margin of profit. But with novelties the sales volume is lacking. One thing that has to be taken into account is the effect of styles, especially in women’s garb. The tendency in this has been to use smaller quantities of material, whether it be cottons, silks or woolens for gar- ments or leather for shoes. This is the effect of abbreviated skirts and dresses and of strap sandals in place of real An estimate bearing the stamp of official authority was made a few days ago to the effect that, whereas twenty years ago it took nearly ten yards of gingham to make a woman’s dress, not more than three and one- half are required to-day. It was also estimated that the annual per capita consumption of cotton goods in this country been reduced since 1914 from 66 yards to less than 55. The curtailment hits the mills hard. shoes. has Having discovered that young men are wearing soft collars instead of stiff collars Professor Charles Gray Shaw of New York University has become alarmed for the race. declares that the young men of. this city are becoming effeminate and are addicted to lilac pajamas, embroidered bathrobes and silk slippers. And bad as this is, the professor finds the wo- men are They always are. Where men used to pay the carfares and restaurant checks, the women have The _ professor worse, become so mannish they insist on pay- ing their own way. They are adopt- ing and becoming In the good old days of chivalry no respectable girl wanted to wear a suit of armor, says Professor Shaw, overlooking Joan of Arc, who did and was burned at the stake. That put a stop to women wearing armor. mannish apparel masculine. But the professor suggests a remedy. “If the sexes are interchanging,” he says, “so that men are becoming wo- manish and the women becoming mannish science will have to prescribe the cure.” Just how science is to effect this cure the professor does not say, but the mere suggestion offers a fine opportunity for the establishment of a league or national association to take the matter up. It is a splendid field for the army of psychologists and psychoanalysts. Recently they have rather run out of startling ideas. ee Few can attend a political con- vention, but anybody can watch a church fight in his home town. Winter Wheat Abandonment Heavy. Written for the Tradesman. We are indebted to Clement, Curtis & Co., of Chicago, for the following comprehensive statement covering the condition of growing winter wheat and forecast of spring wheat seeding: “The heaviest abandonment record- ed, with the exception of 1917 is in- dicated by our crop correspondents. The average for the United States is 21.2 per cent. of the area planted and amounts to 8,982,000 acres. than indicated by our correspondents a month ago. The ten-year average abandonment is 11.1 per cent. of the planted acreage. “In 1917 the abandonment was 31 per cent. or 12,437,000 and the crop in that year was 413,000,000 bushels. In 1912 the abandonment was 20.1 per cent. and the crop 400,000,000 bushels. “The states in which abandonment is This is somewhat larger heavy this year are: Washington, with 76 per cent. abandoned (going mostly into spring wheat) Texas 70 per cent.; Oregon 46 per cent.; Montana 40 per cent.; Ohio 38 per cent.; Oklahoma 25 per cent.; Kansas 22 per cent.; In- diana 18 per cent. and Nebraska 16 per cent. It will be observed that the bad spots are widely scattered. “The condition of winter wheat is 75.6 per cent. of normal, the ten-year average on May 1 being 85.2 per cent. Last year the May 1 condition 84.8. A month ago our estimate was 73 and the Government on April 1 was 68.7. There are several days dif- ference between the time our corre- spondents make their estimates the time Government reporters make their estimates. Around April 1 pros- pects were declining rapidly. Was and “Condition figures usually advance from April 1 to May 1 due to the elim- ination of abandoned area in the May 1 report, which has a zero condition on April 1. Thus the ten-year April 1 condition is 81.2 and May 1 condi- tion 85.2. “On the basis of 21.2 per cent. or 8,892,000 abandoned there remains for harvest 33,335,000 acres, which com- pares with 36,438,000 last year—a re- duction of 8.5 per cent. The planted acreage 42,317,000 acres was 6.5 per cent. larger than the area planted the year before. “On the Government basis of May 1 condition estimates, a par or 100 is equivalent to about 17.7 bushels per acre; hence a condition of 75.6 fore- casts 13.4 bushels; last year’s yield was 16.2 bushels and the ten-year average 15.2 bushels. “The production indicated is 447,735,- 000 bushels which compares with a crop of 590,037,000 last year and 626,- 025,000 the average of the preceding five years. The largest production of winter wheat on record is 760,377,000 in 1919 and the smallest of the past fifieen years is 399,919,000 in 1912. “The published preliminary estimates of win- Department of Agriculture acreage in nineteen wheat- 132,729,000 against ter wheat growing countries 128,159,000 acres a substitute for the United States harvest year ago. Hi we 000 for harvest this year, the totals are 123,747,000 124,848,000 acres last year. acres against “Spring wheat acreage in the United States is expected to be approximately 20,400,000 against 17,771,000 last year; and the Canadian provinces 22,112,000 against 21,029,000 acres last year. Add- ing these to the above totals gives 166,259,000 this year compared with 163,648,000 last vear of 1.6 per cent.” acres ‘an increase seen from this statement States’ It will be that the United 1925 will be that of a year ago and very materially wheat crop of materially smaller than under the five year average and a rea sonably high range of prices will un doubtedly prevail. Some grain men are predicting a sharp advance from the present basis between now and the time new wheat comes on to the market in volume, in July and August, but experience has proven that high prices for wheat just prior to new crop receipts do not pro- vide a safe investment for specula- tion. Every merchant, however, should cover his requirements as needed, as the public is going to buy flour and unless the dealer has it in stock he will not be able to sell it. On the other hand, overbuying or purchasing for future delivery does not appear war- this tive buying is dangerous at the pres- ranted at time. In fact, specula- ent high level of prices for wheat and Lloyd E. Smith. >> Staple Velvets May Benefit. The featuring of printed and figured flour. velvets of a high novelty order for Fall by leading silk firms here has been interpreted as bringing with it the possibiliiy of a return of the vel- ve: vogue generally. It has been quite some time, it was pointed out, since velvets of the plain chiffon and staple type, including panne, have had a good Since the run. overloading of the market here through heavy imports and overproduction, these velvets have been through a passing liquidating market. This is now believed to be in its last stages as far as clearing up inasmuch as of stocks is concerned, the producers have done practically nothing in the way of new manufac- The novelty velvets, it was said, may have its bene- ficial versions under the present conditions. ture and imports have been small. style impetus given by the reaction on the more. staple 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants . Should Avoid. Manistee, April 18—I am writing you to find out if you can give me any light regarding the Federal Publicity Bureau of Davenport, Iowa. This company conducts flag campaigns, selling bakers coupons which they are to wrap in bread, and they are to re- deem them and give out large flags for a certain number. Their proposi- tion looks good, but what I would like to know is whether or not they are a reliable concern. I have looked up their rating and cannot find their name. Any information you may possibly be able to give will be very much appre- ciated. Charles Schmeling. The concern enquired about has no financial responsibility and no one would be justified in according it any leeway by sending money in advance for goods which might not be forth- coming. If a baker feels the need of giving flags as premiums with bread or baked goods, it will be easy for him to obtain the flags from any wholesale house and the coupons from his local printer. Finding that merchants have become wary about cashing the checks of strangers, a woman whc has been op- erating in several Michigan cities has devised a way of getting around their caution, according to warnings re- ceived by the Commercial Credit Co. She goes into town and rents a rooming house. Then she goes to one or more stores, and in each makes a purchase of a few dollars, asking that it be delivered to the rooming house address. She asks that the delivery boy bring change for a $20 bill. But when the delivery boy arrives he finds that she has a $20 check in- stead of a $20 bill. Inexperienced in the ways of business he gives her the change and takes the check—which turns out to be worthless. The woman has succeeded in victimizing a number of merchants in various cities in this manner, according to the reports made to the credit bureau. The Credit Co. also has received warnings that a number of fraudulent checks purporting to be those of the U. S. Chain & Forging Co. have been cashed recently in this part of the country. Another bad check worker of whom warnings have been received is a man working in Pontiac and Battle Creek recently, using the name of C. FE. Lane or C.-E. Leslie. Still another bad check worker who, the Credit Co. has been told, is working in Ohio and Michigan, is a woman using the name of Helen Armstrong, alias Shreeves, Sargent, Smith, Harris or Sanderson. A man giving the name of C. C. Buck has been visiting various towns in the Middle West recently, claiming to represent “The Merchants Associa- tion, a National Organization.” He claimed the headquarters of this or- ganization were Minneapolis, Minn. He was seeking to enroll members of this “association,” and the membership fee was from $7.50 up, depending upon the customer. In exchange for the $7.50, the “mem- ber’ received three tablets of collec- tion letters. The three letters are in- tended to be sent one after another to MICHIGAN TRADESMAN delinquent customers. These collec- tion letters are printed on beautifully engraved letter heads of the “Mer- chants Association Claim Department.” They are adorned with a picture of an enormous 20-story building, presum- ably the headquarters of this great National association of merchants. They are signed with an illegible signa- ture. It is a very modest bunch which is running this great association. None of them appear to be officers of the organization. The Merchants Journal wrote to a Minneapolis correspondent about this company, and received the following information: i There is (or was) a man in Minne- apolis operating under the name of the Merchants Association. The big 20-story building shown on the letter heads is the First National Soo Line building. The man is said to have had desk room in a little in- side rcom in this building at one timc but is no longer there. There is nothing to this National as- sociation except the sale of the three collection form letters. The ‘National association” sends out no letters, col- lects no debts, maintains no organiza- tion. It simply has men out on the road selling the form letters. If a merchant thinks that the form letters are worth the price he pays for them, then everybody is satisfied. If he doesn’t, he can charge it up to ex- perience and forget it. —_>--.—___. They said of Lord Rawlinson, the great British soldier who commanded the forces in India and who broke the Hindenberg line in 1918, that he was a boundless optimist. The French epithet for him was ‘General Good Humor.” As long as some men must be soldiers, such a man is a model of what the “happy warrior” ought to be. For he belonged to the type of Law- rence and Havelock, whose names, like his, were associated with the British control of India. They were not of Napoleon’s disposition, and it is curious to find Rawlinson, because he was a Strategist and tactician, likened to the French Emperor. The fallen leader was not seeking his own ad- vancment. He nursed no_ imperial ambition. What Roberts and Kitchen- er, shrewd judges of men, most valued in their associate was his self-sacri- ficial, Grant-like persistence in a course outlined and determined. He held on. His plans had sense, and when he had decided he drove forward with alacrity. An army follows with devotion a com- mander who knows his mind and does not veer between opinions. But Raw- linson was humane. When his ob- jective was attained, he called a halt; he was not vengeful beyond the mini- mum of the punitive necessities. ——_»---. If you want to increase your earn- ing power you will try your best with every customer, whether you are paid salary or commission. —_o 2 The ability you think entitles you to a higher position than that you have can be used to good advantage right where you are. May 6, 1925 No. 702 Full grain Wolverine horsehide, palm, thumb and finger tips. Gaunt- let style. Canvas back. Gunn cut. $7.25 per doz. No. 502 Same as above, except knit wrist. $6.50 per doz. Full grainGlove sells under $100 e e e ! rn a Of course its going big! (Fe a TURES THAT SELL Here 7 3 work glove you ve 1. Genuine Wolverine grain Lea. been looking for. A quality palm, thumb and finger tips. lo : P . S 2. Seamless 1-piece cotton back. er riced where it sells fast. . Gauntlet of auto top material. At $7.25 per dozen you can 4, Gunn cut seams lie on back offer it under $1.00. And how of fingers. - 5. Shoe-stitched with 4 cord they do go! Just see this value. chat Geseabe cine. Full-grain Wolverine leather, 6. Double - tanned Wolverine double-tanned. Heavy and soft. leather. Always dries out soft. Thumbs, palm and finger tips of this famous tannage. Backs of cool comfortable canvas. , Sewed throughout with four cord shoe thread that will not rip. Men come back for the same glove every time. 7% A A sure repeater and business builder. xe Small : : : / ma We know how this glove is selling for others. / _ Stock for It will do the same for you. Send for a trial order today. : ey Fast Turnover JUST ONE PROFIT J Here’sacompact stock of work gloves tested in From hides to you there’s only one over 100 stores. It sells . me fast. Keeps your _ stock profit and only one overhead in clean, profits in cash. On our Wolverine gloves. We tan the / guarantee of satisfaction send horsehides ourselves. We man- ufacture the gloves. We sell 7S today for trial order. They are packed 12 pairs to a car- direct. That is the only reason gloves of this 7 ton and 12 cartons to @ case. quality can be offer- Y eo No. 702 No. 802 Gunn Cut Gaunt- Gunn Cut Gauntlet, let, Full Grain Palm Full Grain Palm and and Finger Tips, Finger Tips, lined, seamless la back. 5 e seamless Can. back. ed so low. Send $7.65 for our com- y No. = a No. 501 No. 701 : unn Cut Kni Gunn Cut Knit Gunn Cut plete catalog Wrist Full Grain Wrist, Full Gauntlet, Full of work Palm and Finger Grain Palm, Grain Palm, gloves Tips, lined, seamless seamless canvas seamless can- . canvas back. back. vas back. $6.90 $5.35 $6.15 No. 101 Plymouth Cut No. 3040 No. 502 No. 1040 Plym’th Cut Gunn Cut Knit Plymouth Cut Knit Wrist, Full Gauntlet,Full Wrist, Full Gr. Band _ Cuff, wv Grain Palm, canvas Grain Palm Palm & Fin. T., Full Grain back. and Back. s’mless Ca. back Palm & Back. 50 $8.15 $6.50 : A complete line of full grain double tanned gloves. Send for catalogue. WOLVERINE SHOE & TANNING CORP. ROCKFORD, MICHIGAN > £ of & alg. sa AD X May 6, 1925 Big Wholesale Grocer Merger Formed in Michigan. Another big grocery organization of a co-operative nature—one of the big- gest in the country of its kind—was formed last week at Lansing, to be known as the Jobbers’ Service, Inc., controlling an estimated sales volume of not less than $25,000,000 a year. Sixteen concerns have completed ar- ‘Yrangements for joining the corpora- tion and several others are planning to enter, according to articles of in- corporation drawn by the law firm of Smith & Hunter, St. Johns. Among the cities where firms are located are: Saginaw, Bay City, Bad Axe, Flint, Jackson, Battle Creek, Kalamazoo, Coldwater, St. Johns, Lansing, Petos- key, Marquette, Sault Ste. Marie, Cal- umet, Grand Rapids, Benton Harbor, Muskegon, Ann Arbor, Pontiac and Detroit. Cities in border states are: Michigan City, Ind., South Bend, Ind., LaPorte, Ind., and Toledo. In form it might well be described as a “buying exchange of jobbers” except for the fact that Mr. Clark states that buying is by no means the chief purpose of the organization; that it will really seek to work harmonious- ly in selling and pushing its goods quite as much as in buying in com- bination. It is not an exact merger, each of the component houses still continuing its independent transactions, but work- ing in a large measure in promoting sales through the combine. Each of the houses has advanced the amount of capital and the management is amply financed to handle whatever lines it gets back of. The personnel of the interested is closed, but John G. Clark, president of Clark & McCaren Co., Bad Axe, heads the new corporation Other officers are: Vice-president and treasurer, W. houses not dis- R. Snencer, W. R. Spencer Grocer Co., Jackson, and secretary H. L. Milne, Southern Michigan Grocery Co., Coldwater. The three men co-tsti- tute the board of directors, Mr. Clark, a term of three years; Mr. Milne, for two years, and Mr. Spencer for one year. One unique feature of the plan lies in the fact that the concern will not seek to promote or push its own pri- vate brands but will rather seek to co- operate with manufacturers in selling well known advertised brands of spe- cialties. In fact, it is understood that one of the reasons it was formed was because so many well known specialty brands were already in the hands of exclusive distributors of large caliber in the Michigan-Ohio-Indiana_terri- tory so extensively that the smaller houses, to handle the same lines at all advantageously, found it necessary to combine in a large multiple, as at- tractive to manufacturers as the two or three other existing large houses are at present. President John G. Clark sets forth his plans in considerable detail, show- ing the utmost of co-operative spirit for specialties. “The Jobbers Service, Inc., has been organized,” he said, “with the belief that the time is here when legitimate wholesalers should prove to manufac- turers that they can render the neces- same’ MICHIGAN TRADESMAN sary service to distribute economically the merchandise in their line, that a closer relationship between manufac- turer and wholesaler is necessary and that the wholesaler should do more than he has in the past to assist the manufacturer in reducing his selling and marketing expense. This is the thought back of this new company. “No thinking person will deny that the success of jobbers and manufac- turer rests on the princple of a closer co-operation, and Jobbers Service, Inc., covering as it does a vast territory, is in an enviable position to give a service that no manufacturer can buy, no mat- ter how much he is willing to pay. Big campaigns launched by manufac- turers have many times failed through lack of jobber assistance. We believe that the time is past when wholesalers can be simply order takers, filling de- mand created by manufacturers, and that wholesalers should do their share in creating new business. “It is true that Jobbers Service, Inc. will have an immense buying power , but our thought is that this is a sec- ondary consideration. Real service for all concerned, distribution in an order- ly way, so that food products will reach the consumer at the lowest pos- sible price, thereby strengthening every link in the chain of maiufacturer-job- ber-retailer-consumer, is the aim of Jobbers Service, Inc.” 2-22 Rurai Postal Rates. Carthage, Ill, May 4—I live in an agricultural region. I was Postmaster for nine years prior to last year in what was during the war the second largest central accounting office in Illinois. I have been called upon to investigate postal matters touching rural service. It has brought me in contact with a great many farmers and their problems. The present postal rates are the most equitable in the history of the depart- ment. The farmer is especially favor- ed. The new added 2 cents on each parcel does not apply to packages originating on rural routes. The rate on baby chicks is the same as mer- chandise and the added 25 cents special handling fee does not begin to pay the Government for handling this class of matter. I have handled thousands of boxes of baby chicks, and have made a point to watch the time and care 3 necessary to handle over other pack- ages and have figured that the Govern- ment loses on each shipment. Mail order catalogues are affected to the extent of 2 cents each. No mail order house of any size will curtail its output for that sum. And the farmer might trade with the home merchant who helps his taxes and makes the community worth living in. The only class of shippers that is materially hit by the increase in postal rates is publishers, and I know of none who are complaining. The farmer receives free rural deliv- ery at a cost to the department of about $2,500 for each route. Revenue averages about $150 each per year. This means that the department is donating to the farmers $100,000,000 per year in the way of free delivery of mail. The farmer has no complaint of the treatment accorded him by the Postal Department, and in justice to him I will say I never hear a farmer protest at rates or service. In this connection the suggestion arises that farm bu- reaus at Washington are, like myriads of other bureaus there, created to give some one a job and not with the thought of helpful service to the in- terests they are supposed to represent. I. C. Davidson. WorRDEN Friends of the Retail Grocer QUAKER PORK ann BEANS Better than your Mother's, your Aunt’s or your Grandmother's TY ee QUAKER EVAPORATED MILK The Milk for Every Meal PA es CSU ({;ROCER COMPANY Wholesalers for Fifty-six Years The Prompt Shippers _————— MICHIGAN TRADESMAN May 6, 1925 4 ES head _— yu full eeae eA ate | MU a ns i ok PP a fat wil = ed aie te j SEWSertHe BUSINESS WORL - e = Zz _ Zens pt! a = eT Dito ) 3 ARTO ne — — 7AM peas =i pS Sas —) — SSG GSAS =e fs + ——— Movements of Merchants. Detroit—Blancke Brothers will open a new meat market at 15133 Warren avenue, West. Detroit—The Devoe Raynolds Paint Co. has opened a store at 1522 Wood- ward avenue. Detroit—Albert H. Kiepert is the new owner of the Atkinson Grocery, 9314 Twelfth street. Detroit—Ernest S. Perry has bought the Arndt Brothers pharmacy at.30341 Grand River avenue. Be Ee Grand Rapids—The Henderson Mill- ing Co. has increased its capital stock from $60,000 to $100,000. Detroit—Joseph Muroff is succeeded by Pauline Levitt in the grocery store at 6000 VanCourt avenue. Detroit—On or about May 15 G. & O. Van Ooteghem will open a meat market at 15409 Mack avenue. Detroit—The Wilson Bros. Oil Co., 3307 29th street, has increased its cap- ital stock from $100,000 to $200,000. Detroit—The Regal Shoe Co. has moved its Woodward avenue store from 1522 to 1554 Woodward avenue. Detroit—Hibbard & James, Inc., 284 Walker street, has changed its name to the Manufacturers Steel Supply Co. Hillsdale—Fire the gro- cery stock of Bros., 5t. Joseph street, to extent of about $1,500, May 3. Lansing—Jefferys & Derby have opened a soda grill in the rear of their damaged Lopresto drug store, 225 North Washington avenue. Detroit—Mrs. Alfred A. Boies has opened a dry goods and millinery store at Woodward and_ Ralston avenues. Detroit—The Levine Clothing Cor- poration, 167 Jefferson avenue, has in- creased its capital stock from $10,000 to $25,000. Jackson—The Forge & Machine Co., 919 Amur street, has in- creased its capital stock from $300,000 to $700,000. Newport—Ida Partlen is closing out Riverside at special sale, her stock of dry goods, groceries and tire from trade. Detroit—Jacob Baraz succeeds Clar- ence I. Harris in the Harris meat mar- hardware and will re- ket, 5531 Milford avenue. The sale took place April 27. Lansing — The Standard Oilgas Heating Co., 405 North Washington avenue, has increased its capital stock from $20,000 to $50,000. Detroit—An involuntary petition in bankruptcy has been filed against Carl J. Danielson, hardware merchant at 10047 Grand River avenue. Greenville—J. L. Case has sold his grocery stock and store fixtures to E. A. Clement, who will conduct it under the style of the Clement Co. Lansing—Mirs. E. Clemer and Mrs. James McCurdy have engaged in busi- ness at 5 Strand Arcade building, under the style of the Arcade Tot Shop. Detroit—Nathan Fradkin and _ his partner have sold the stock and fixtures of the Sanitary Meat Market, 8240 Oakland avenue, to Jacob Baraz. Brigitmoor—An involuniary petition in bankruptcy has been filed against Rubin Eagle, dry goods dealer. The bills of three creditors total $522. Detroit—Nicholas Saba, grocer at 12955 Jefferson avenue East has de- clared himself bankrupt, with liabili- ties of $2,854 and assets of $3,824. Detroit—Anna M. Cleghorn has suc- ceeded Anna S. Siddall, grocer, 2300 National avenue. The was formerly conducted by Charles Holmes. Detroit—Herbert F. Ulp, baker, 14834 Kercheval avenue, has filed a bankruptcy petition, listing liabilities of $2,408 as compared with assets of $250. Detroit—The D. J. Healy Shops, 1426 Woodward avenue, will open a branch store at 206 Michigan avenue, business in the Book-Cadillac Hotel building, soon. Detroit—Esther Altman, proprietor of a delicatessen store at 30 Grand Trumbull Market, will open another business at 2212 Springwells avenue soon. Detroit—Merrill A. Raymond has changed the style of his hardware busi- ness at 14538 Fenkell avenue from Raymond & Richards to the Hubbell Hardware. St. Louis—H. A. Williams has sold his lease of the Tuger block and will remove his stock of dry goods to Yale and consolidate it with his dry goods stock there. Mason—The private bank conducted for the past three vears by R. C. Dart & Co. was changed May 1 to the Dart National Bank, with $25,000 capital and surplus of $5,000. Wallace—The Wallace Potato Ex- change has been incorporated with an. authorized capital stock of $2,500, of which amount $1,240 has been scribed and paid in in cash. Detroit — Nathan Levin, hardware sub- dealer at 5239 Hastings street, is build- - ing a store and filling station on Sem- inole Mr. Levin expects to rent the store, which will be completed about July 1. Battle Creek—The Battle Creek Drug Co., 408 City Bank building, has been incorporated with an authorized capital stock of $1,000, of which amount $310 has been subscribed and paid in in cash. St. Louis—Vern Bamber, of Saginaw and Bliss Brooks, local grocer, have formed a copartnership and will open a dry goods and grocery store in the avenue. Tuger block May 30, under the style of Brooks & Bamber. Detroit—Edward Huebner & Sons, Inc., 642 Beaubien street, importer and distributor of toys, specialties, etc., has changed its name to the Huebner Cor- poration and increased its capital stock from $50,000 to $300,000. Ishpeming—H. P. Pearce, meat dealer on First street, has sold his meat market to Garnett Stevens, who has taken possession. Mr. Stevens has been traveling representative for Ar- mour & Co. for some time. Flint—The Genesee Flint Co., Third and Harrison streets, has been incor- porated to deal in motor vehicles, etc., with an authorized capital stock of $5,000, all of which has been sub- scribed and paid in in cash. Detroit—Joseph M. Kay and Abra- ham Schwartz have opened a grocery and meat market at 10053 Grand River avenue in the building formerly oc- cupied by a Wright & Parker store, under the style Grand River Market. Detroit—The American Hume Con- crete Pipe Co., United Savings Bank building, has been incorporated with an authorized capital stock of $100,- 000, of which amount $50,000 has been subscribed and $10,000 paid i n in cash. Grand Rapids—The Grand Rapids Flint Co., 144 Jefferson avenue, has been incorporated to deal in motor parts, etc., with an author- capital stock of $5,000, all of which has been subscribed and paid in vehicles, ized in cash. Detroit—The Detroit Ginger Brew Works, 3467 avenue, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $15,000, all of which has been subscribed and paid in in property. Detroit—Joseph Herman, proprietor of a hardware store at 8297 Oakland avenue, has begun work on a _ two- story brick store building near his present place of business. The build- ing, which will cost about $28,000, will be completed July 1. Detroit—The Walker Lee Co., 4-251 General Motors building, has been in- corporated to deal in electrical devices, electrical equipment, etc., with an authorized capital stock of $10,000, $1,000 of which has been sub- scribed and paid in in cash. Midland—The Chemical City Oj Co. has been incorporated to deal in oils, gases, greases, petroleum prod- ucts, etc., at wholesale and retail, with an authorized capital stock of $40,000, Gratiot fixtures, ‘of which amount $11,000 has been sub- scribed and paid in, $1,656 in cash and $9,344 in property. Detroit—Two men were fatally in- jured last Thursday night when they lost control of their car, going forty- five miles per hour, and crashed into the front of the Pacific Jewelry Co.’s store at 1041 Gratiot avenue. The plate glass and fixtures in the front of the store were demolished. Detroit—John Garrisi has merged instruments, furniture, etc., into a stock company under the style of the Garrisi Music & Co., Inc., 9531 Gratiot with an authorized capital his musical business Furniture avenue, stock of $30,000, $21,000 of which has been subscribed and paid in in cash. Muskegon—I. Gudelsky & Son have merged their clothing, men’s furnish- ings, dry goods, etc., business into a stock company under the style of Little Henry’s, Inc., 5-7 East Western avenue, with an authorized capital stock of $35,000, all of which has been subscribed and paid in in property. Ravenna—Matt Mainone, who sold a half interest in his meat and grocery stock about a year ago to Mr. Bennett, has now sold his remaining interest to John Price, the local landlord. The business will be continued under the name of Bennett & Price. Mr. Main- one been engaged in trade at Ravenna twenty-two years and con- templates engaging in business at some other town as soon as he has had a short respite from business cares and_ responsibilities. Allegan—Mrs. Phillips, widow of the late John W. Phillips, has sold her interest in the hardware stock of Phillips Bros., in this city, also her residence and fine auto, to her nephew, Will M. Andrews, of North Girard, Pa. Mr. Andrews and family will move to Allegan in a few weeks. Mr. Andrews has been a member of the Otsego Fork Corporation, which has factories at North Girard, Cleveland and several other places in the country and is a man of wide business experience. has Manufacturing Matters. Pontiac—The Pontiac Pattern & Engineering Co., Sanford street, has been incorporated with an authorized capital stock of $25,000, $15,000 of which has been subscribed and paid in in cash. Adrian—The Anchor Concrete Ma- chinery Co. has merged its business in- to a stock company under the same style, with an authorized capital stock of $100,000 common and $100,000 pre- ferred, of which amount $85,000 has been subscribed, $18,268.59 paid in in cash and $66,731.41 in property. Pontiac—Extensions of the Wilson Foundry & Machine Co.’s plant which will cost about $2,000,000 for building and equipment will be started at once. Demand for Willys-Knight engines, which are made here exclusively, has created need for a four-story assembly plant, 100 by 400 feet in area and ad- ditions to the motor test plant and the The new structures are to be ready for use in October. —__> + -—__ Nuts—Shelled nuts are in restricted demand. A general shortage exists which will not be corrected until fall when new crop comes in, so that the influence which the buyer can bring to bear upon the market to pre- vent complete control by the seller is to operate on a hand-to-mouth basis. All varieties are relatively high and are almost equally scarce, so that no cheap substitutes can be found on which the manufacturing trade can concentrate. Cables show a continued firm market abroad on walnuts, al- monds and filberts, with few offerings for prompt shipment of the latter two. Nuts in the shell are always in limited demand at this season and more so than usual since offerings are scarce, prices are high, and buying of all gro- cery items is more conservative than usual, boiler plant. only Pcs. . a : 1 > . fe r 4 ' \ Rye y 4 . { > a 4 Od i a4 & 4 i | ~~ May 6, 1925 Essential Features of the Grocery Staples. Sugar—Local jobbers hold cane granulated at 6.35c. The anticipated improvement in demand failed to ma- terialize. The trade, however, is re- ported to be watching developments closely and as invisible stocks over the country are reputed to be at a low point, replenishment may not be a long way off. Tea—The market shows no particu- lar change during the past week, al- the demand has undoubtedly been better from the first hands. There is now considerable enquiry for tea, but a good many buyers are coming in- to the market with the idea they are going to buy good teas cheap. So far they have not been able to do that, in spite of the depression that recently came to Ceylons and Indias on account of the large percentage of poor teas. Good Ceylons and Indias are working upward, and the fact that England has gone on a gold basis will increase this tendency. The general tea market is firm with about a normal consumptive demand. though Coffee—The market has put in rather a dull week and the situation is un- doubtedly very heavy, with the tenden- cy downward. The market for future Rio and Santos coffée. made several small declines during the week, recov- ering in part only. Stocks of coffee in jobbers’ hands in this country are un- doubtedly low, but everybody is afraid of the market and believe that the tre- mendous stocks still in storage in Brazil will break the back of the mar- ket if given time. A good many coffee people appear to think that the market for Rio and Santos coffee may take a sharp slump almost any time. During the week Santos grades declined pos- sibly half a cent, green and in a large way. Rios are also a shade lower. Milds were marked down another cent a pound during the week, speaking of coffee sold green and in a large way. The jobbing market for roasted coffee is also weak in sympathy with the green bean, with demand moderate. Canned Fruits—California fruits are in routine demand. Spot stocks on the Coast are pretty well depleted in all lines and only odd lots are offered. Cherries have been advanced on the Coast because of crop damage, which causes fears that the pack in Oregon and California will be curtailed this season. Pineapple is weak and unset- tled. It is being pushed in retail mar- kets so as to prepare for new pack offerings. Apples are steady. Canned Fish—Pink salmon is weak and is cheaper here than in the West, considering handling charges. There has been no incentive to buy ahead and the demand has been nominal. Reds and chinooks are firm at quotations. Sardines are quiet. Maine packs have been bought ahead and the average dealer is keeping his stock low so as to go into new pack with no surplus. California fish is firm as the Southern pack has pretty well passed out of first hands. Tuna fish packers have effected an organization which they believe will stabilize the industry and encourage distributors to buy ahead. Heretofore, tuna has been sadly af- . vestment for later requirements. MICHIGAN TRADESMAN fected by cut-throat tactics among some canners who needlessly broke the market. Lobster and crab meat are firm. Some new pack crab meat will be here about May 15. Canned Vegetables—Tomatoes have bene so weak and uncertain that buy- ing of spots has fallen off to actual needs and futures are ignored. No. 2s, which looked like a good buy ten days ago at $1.05 factory, can be had at $1 or even less. Threes are also weak and unsettled. At $1.10 or more retail sales fell off, but $1 tomatoes are popu- lar with the consumer and may cause a reaction in the wholesale market. It is too late, however, to expect much of a change as new pack prices will tend to counteract much of an advance. Peas are being sold through pressure and to fill actual gaps in stocks, but there is little business because it is thought that old pack is a good in- Most of the trade is only partially covered on new pack, probably less than half of the needs of the average distributor being taken care of. The pack promises to be early this year and with no clean up Southern packs will not have their usual advantage. Corn is being liqui- dated to clear the old pack. Dried Fruits—Prunes and raisins, the most disturbing factors of late in the dried fruit situation, both generally improved their position during the past week as a result of greater buying in- terest for replacements. Oregon 40 prunes led the field and moved up to 744@7¥%c basis at the close, with 8c in sight in a few days. Oregon prunes have been regarded as cheap at the price, but efforts were made to do better than the inside price mentioned. It was impossible to break the market below 7%c, and when this was evi- dent foreign and domestic buyers be- gan to cover. Cheap lots were clean- ed up, some were withdrawn, develop- ing confidence. Other Oregon sizes have been influenced, while the Califor- nia assortment has been benefited by the changing sentiment and outlook. Recent advices of possible crop dam- age in the Northwest through cold weather and rains are classed as propa- ganda but are nevertheless being given consideration. Most buying support of late has come from local interests. The interior trade at best is restricted but it is not in as close touch with chang- ing conditions and is slower to re- spond. Not enough change has oc- curred to indicate that a permanent im- provement has: set in but the outlook is more encouraging now than in sev- eral months. All cheap lots of hold- ings of jobbers indicate general short- age in all sizes of California and North- western packs. Only one or two are reported to be carrying sizable blocks. Package and bulk Thompson raisins are being cleaned out on the spot, forc- ing Coast buying in larger volume. Loose muscatels are also getting down to bedrock, while surplus bleached are scarce. Sun-Maid has done a heavy business all week on puffed raisins and says that its aggregate sales for the week have been heavier than in any similar period in a month. Retail and manufacturing outlets are larger. Ap- ricots are getting hard to find in all grades. Recent export orders have standards and other lower grades which cannot be replaced. The undertone is firmer. Ht removed becoming noticeably would not take much to make the pack spectacular. Peaches are in freer jobbing demand, which makes them firmer. Currants are held with more confidence. Beans and Peas—The general feel- ing in dried beans is easy. Pea beans are being shaded and so are white kid- neys. Red kidneys are fairly steady and so are California limas. Black eye peas are being shaded also to some ex- tent, but are very dull. Split peas also dull and unchanged. Cheese—Fresh-made cheese is not in very good demand and is easy on that account. Held cheese is firm and wanted if of good quality. Provisions—The demand for beef and hog products during the week has been no more than fair. There is a steady regular demand, but the aggre- gate amount moved is not very large. The situation is steady. Salt Fish—The demand for mackerel continues rather small. There is some difference of opinion among mackerel men as to the immediate future of Norwegian and Irish mackerel. The demand for these grades is rather poor, as the season is practically over, ex- cept as to No. 2’s.. The market for imported mackerel cannot be said to be very strong, in fact, the contrary is really the case. Plenty of our own shore mackerel are being caught, but none of them have reached the market in anything but fresh condition. Cod is slow and unchanged. ——_>--.___ Review of the Produce Market. Apples—Baldwins command $2 per bu.; Spys command $2 50. Asparagus—lIllinois, $3.50 per case; home grown, $1.75 per doz. bunches. Bananas—7%4@8c per Ib. Beans—Michigan jobbers are quot- ing as follows: COEF Bea Beang) $5.40 hight Bed Kidney... 9.50 Dark Red Kidney 6. 10.50 erowa Swede 220 5.00 3utter—The market has had rather a quiet week. From the beginning the receipts have been about normal for the season and about sufficient for the demand. Prices have, therefore, ruled weak during the week, being now 3c below ruling prices a week ago. Lo- cal jobbers hold fresh creamery at 40c and prints at 42c. They pay 18c for packing stock. Cabbage—$3.25 per crate for from Texas. Carrots—$1.35 per bu. for grown; Texas. Cauliflower—$3.25 per doz from Texas. Celery—Florida, 65c for Jumbo and 85c for Extra Jumbo; crate stock, $5 Cucumbers—Illinos hot house com- per box of 2 doz. mand $3.50 for fancy and $3 for choice Eggs—The receipts of fresh during the week have been fairly liberal and the demand has been almost equal to them; the only change that has occur- red has been a couple of declines of about %c each in fine fresh eggs and an advance of %c. The supplies of this grade of eggs cleaned up fairly new home $2.25 per bu. for new from heads 5 well every day and there is little de- mand for undergrades. pay 25c to-day. Egg Plant—$3 per doz. Local jobbers Field Seeds—Local jobbers quote as follows, 100 Ibs.: Tunothy, fancy ...._._.. ae Dumothy, choice ......- AS Clover, medium choice _.._____ 34.00 Clover, Mammoth choice _____. 34.50 Clover, Alsike choice _......._. 26,00 Clover, sweet _...... oo 13.00 Alfalfa, Northwestern choice ~~ 23.50 Alfalfa, Northwestern fancy -_-_ 24.50 Alfalfa, Grimm, fancy ________ 42.00 White Clover, choice __.._...__ 55.00 White Clover, prime _._________ 48.00 Blue Grass, choice Kentucky ~~ 32.00 Red Fop, choice solid _._._..._. 18.00 Veteh, sand or winter _.._._..... 9.00 Soy Keans, to San _... ss 4S Garlic—35c per string for Italian. Grape Fruit—$3.75@4.50, according to quality. Green Onions—Charlots, 60c per doz. bunches. Honey—25c for comb; 25c for strained. Lemons—Quotations are now as fol- lows: d00 Sankist $8.00 300 Red Ball... __ EE IS: 7.50 300 Med Ball... 7.50 Lettuce—In good demand on the following basis: Cahforma Icebere, 49 __.._ $5.00 California Iceberg, 5s Hot House leaf, per Ib. _...___ WZe Onions—Michigan, $350 per 100 Ibs.; Texas Bermudas, $3.50 per crate for White and $3 for Yellow. Oranges—Fancy Sunkist Navels are now on the following basis: 6 $6.50 16) 7.00 M6 8.00 AOU 8 00 AIO oe 8.00 7821, Ee 7.00 AO 6.50 A ee Red Ball, 50c lower. Parsley—60c per doz. bunches for home. grown; $1 per doz. bunches for Louisiana Parsnips—$1 75 per bu. Peppers—Green, 60c per doz. Potatoes—Country buyers pay 30c in Northern Michigan; Central Michi- gan, 30@35c; Greenville district 30@ 35e. Poultry—Wilson & Company pay as follows this week: Fieavy fowls 2.0000 24c Pioeht fowls 2. 16c Heavy sprinag 0... 24c CO 12c Radishes—75c per doz. bunches for hot house. Spinach—$1.50 per bu. for home grown. Strawberries—Receipts this week are Klondyks from Arkansas, which are marketed on the basis of $5 per 24 qt. crate. Next week receipts will be from Mississippi and Tennessee. Sweet Potatoes—Delaware, $3.50 per hamper. Sweets Tomatoes—$1.50 per 6 Ib. basket for Florida. Veal—Local jobbers pay as follows: Fancy White Meated _.....___- 12%c Goce ol 10c G070 Van 08c 6 Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 5—We regret to learn of the departure from our city of Grinnell Bros., the well-known music merchants, who, like the Arab, folded up their tents and departed without any formal announceinent. They have been doing a_ successful business here for the past ten years and their sudden departure has caused much surprise among our merchants. James Briskus, proprietor of the Briskus cafe, has returned from spend- ing part of the winter in Chicago. He came back with many new up-to-date ideas, which he carried out in re- opening the cafe and his place might be called a minature palace restaurant, with the glass fixtures enclosing the foods: an ice stand in which he keeps the jellies, salads and all the foods which should be kept at a cold tem- perature; making the coffee in individ- ual percolators; with a large gas range to take care of the steaks. Jim is making a play for the tourist trade this season and should enjoy a good patron- age in return for his endeavors. Our town clock starts off one hour earlier, commencing Sunday at mid- night, so we will all have time to plant our potatoes and burn up the extra hour in gasoline, as the picnic season will then be on. Many will start in on summer schedule. This will con- tinue until next October. The condition of our sheriff, James Douglas, is much better and he is mak- ing a great fight for life, having passed the critical stage after the operation of two weeks ago, when it was thought that he could not pull through. The Soo-St. Ignace bus line is now running on summer schedule. Two new Reo busses, first class accommo- dation, passengers and baggage insur- ed, leave the Soo at 7 a. m. and 2:30 p. m., leaving St. Ignace at 9:30 a. m. and 6:15 p. m. Standard time, daily, except Sunday. This is clean up week for the Soo and we expect to see our beautiful city in the pink of condition again this spring. Fred Shaw, chairman of the city improvement committee, is on the job, so there will be no excuse to offer in the expectations. The well-known summer resort at Albany Island opened up last Sunday and is serving chicken and fish dinners again. Mr. and Mrs. Spencer Hill, the former proprietors, are again in charge with a first-class chef from Chicago. This is one of the finest resorts in Cloverland built out in the open on the banks of the Straits of Mackinac. The cottages are built in the woods on the water's edge, while the dining room is in a separate large building, being of rustic design. Many prominent peo- ple from all over the country occupy the cottages during the season. Good trout fishing and hunting are the prin- cipal sports. Most of the happiness in the world is due to the fact that ignorance is bliss. Percy Elliott, formerly with the Tay- lor garage, has-resigned his position to accept one as traveling salesman for the Petoskey Grocery Co. Nelson Hall, of Conway & Hall, the well-known druggists showed the right spirit when he invited his competitors, W. A. Rudell and W. R. Bacon, to ac- company him on a fishing trip last week. Instead of complaining about a quiet spell, they spent the day at Cedarville, angling perch, swapping yarns and cementing the bands of good fellowship. It would not be a bad idea of the grocers, as well as the butchers would take a day off occasion- ally and get acquainted with each other. The firm of Booth & Newton, whole- sale fruits and merchandise, is about to dissolve its corporate existence. Due steps are being taken, according to law, by the stockholders. The date set is May 27. A man should have a good excuse MICH IGAN TRADESMAN New Issue $1,750,000 (Closed Issue) Detroit Railway and Harbor Terminals Company 7% Ten-Year Convertible Sinking Fund Gold Debentures 1925 Due May Ist, 1935 Dated May Ist, Coupon Debentures in denominations of $1,000, $500 and $100 May Ist and November Ist, at Security Trust Company, Detroit, Payable principal and interest, and Central Union Trust Company, New York, without deduction of the Normal Federal Income Tax up to 2%. These Debentures are registerable as to principal. The Company agrees to refund the present per- sonal property tax of Connecticut, Pennsylvania and Maryland and the Massachusetts income tax not in excess of 6% per annum. payment date on 30 days’ notice at 105 and accrued interest. SECURITY TRUST COMPANY, DETROIT, Trustee Redeemable as a whole or in part upon any interest The letter of Wm. J. Hogan, Esq., President of Detroit Railway and Harbor Terminals Company, is summarized as follows: SECURITY: This issue is a direct obligation of Detroit Railway and Harbor Terminals Company, and is secured by a (closed) mortgage on its entire property, subject only to $3,750,000 614% First (closed) Mortgage Sinking Fund Gold Bonds. After de- ducting the first mortgage bond issue of $3,750,000 there remains an equity of $4,- 332,050 for this issue, exclusive of net quick assets of approximately $250,000. EARNINGS: Moore & Dunford, Inc., warehouse engineers of New York, estimate earnings as follows: (EEE SE en $1,864,012 Operating Expenses, repairs and maintenance _~~—~--------- 586,401 Balance for fixed charges and dividends _____------------- $1,277,611 Interest on 61/2 % First Mortgage Sinking Fund Gold Bonds __ 243,750 Bie ee $1,033,861 Interest on 7% Ten-Year Convertible Sinking Fund Gold Deben- tones (es ee) 122,500 Rieu for Gigstenes $ 911,361 Dividends on $1,930,000 7% Cumulative Preferred Stock ____ 135,100 Balance for Common Steck. $ 776,261 *Income computed at minimum rates and based on 70% of gross space available for gen- eral merchandise storage, 60% of gross storage space and 50% of capacity for handling water shipments. The estimated Net Earnings, as shown above, are over 8 times the maximum annual in- terest charges of this issue and are in excess of twice the maximum interest and sinking fund requirements on the total funded debt. MONTHLY SINKING FUND PAYMENTS: Sinking fund, commencing May Ist, 1927, pro- vides for monthly payments sufficient to redeem the entire issue, at or before maturity. CONVERSION PRIVILEGE: These Debentures are convertible, at the option of the holder, at any time after two years from date of issuance and prior to maturity (or date of re- demption if called for payment before maturity) into the 7% Cumulative Preferred Stock of the Company, at $100 per share, one share of no par value Common Stock ac- companying each share of Cumulative Preferred Stock. Price: 100 and Interest Unless purchased in the open market at a lower price, all Debentures, of this isstie, must be redeemed up to one year before maturity, at 105 and accrued interest, with resultant yield to purchasers of these Debentures of from 7% to 8-9/10%, according to the date of redemption. - : We offer Bonds and Debentures of the above issues when, as and if issued and received by us and subject to approval of counsel, Messrs. Stevenson, Carpenter, Butzel & Backus, Detroit, and Miller, Canfield, Paddock NEW YORK & Stone, Detroit. HOWE, SNOW & BERTLES (INCORPORATED) Investment Securities GRAND RAPIDS DETROIT CHICAGO The information contained in this advertisement has been obtained from sources which we consider reliable While not guaranteed, it is accepted by us as accurate. ~ Zi a. \ a i z & ¥ ‘ % = at a a f ee * 9 % ; 4° < » 8 y ~- a, P ¥ + 4 \ --~>—____ You think you are fitted for some- thing better than working as a clerk in a store? Well, then, get yourself into that something better if you can, but meanwhile do your best where you are. 2 When you are asked to do some- thing you think you were not hired to do, do it just the same and make no complaint. ——»-22____ You cannot make your own goods good by calling other people’s goods bad. Keep Customers Sold and Prospects Interested ORE frequent con- tact with customers and prospects will mean increased good-will and larger sales. Long Distance calls pro- vide an economical means of frequently keeping in touch with patrons and reminding them of your interest. Such courteous attention to a customer’s needs will go far toward selling him or keeping him sold on your firm and product. Use Long Distance to Build Business MICHIGAN BELL TELEPHONE CO. BELL SYSTEM One System—One Policy— Universal Service SCIENTIFIC RESEARCH. One has to go back to the kaleido- scope to visualize what has been done and is in progress in synthetic organic chemisiry. In the old toy a few bits of colored glass were made to assume an enormous number of shapes and patterns in more or less intricate and This is what the chemists are doing with a few ele- hydrogen synmetrical designs. carbon, Varying proportions of ments as oxygen, and nitrogen. these make up about a thousand dyes and hundreds of flavors and savors as of other articles used in medicine and the arts. Quite recently attention has been called to the synthetic production of methanol, or wood alcohol, by chem- ists in the employ of the German Car- tel, or trust. The large shipments of the article to this country and _ their sale at prices much below those for well as a multitude especial which makers of wood alcohol here could afford to sell their product, have led to the belief that the industry here would time. The Germans were a long time in produc- methanol on a commercial They were on the trail of it before the war obtained patents in this country on the process, have to cease in ing the scale. and even being careful, however, so to phrase their that no here could take advantage of them. The cheap methanol cannot be kept out by the tariff, desirable that it should be, because, after all, it is a raw material of much use in manufac- turing. Unless ways are found to meet the competition by an equally cheap process of making the methanol here, it would look as though Germany will applications one nor is it have to be depended on for future sup- plies. In this, as in many other instances, the Germans are reaping the reward of their researches. It was they who developed the marvelous lot of prod- coal tar after the British When the war ucts from and French had let go. broke out the indebtedness of the whole world to Germany for needed dyes and pharmaceuticals was made strikingly manifest, and one country after another rushed in feverishly to make up for their former neglect in these directions. After many years of effort and the appropriation of Ger- man still obliged to get certain products from The latter, when cut off by the war blockade from its sources for certain absolute necessaries, was able to turn to its trained chemists to of them. Conspicuous among the substances was nitrogent for fertilizers and explosives. Instead of Chilean saltpetre, the atmosphere and the coke ovens provided the need- ed substance to such an extent as to patents, every country is Germany. obtain many make it unnecessary even now to im- Chemical research work has gone hand in hand with production. port any. It has never slackened and it has been of the most painstaking kind. Virtual- ly nothing of the kind was done in this country before the war, and since then the efforts appear to have been mostly in trying to copy the German ways of making dyestuffs. This is in marked contrast with the researches here in the mechanical and electrical MICHIGAN TRADESMAN fields and even in the domain of medi- cine. It is time the laboratories were endowed to make as creditable a showing, and it is the duty of manufacturers to see that this is done. It will certainly pay. equipped and MOTHER’S DAY, 1925. Day every one a chance to rally around those simplicities of life that after all are the very fundamentals that make life worth while. If there ever were an occasion when Mother’s Day had Every year Mother’s gives ‘healing in its wings” it is this year, when there are those everywhere who would question the value of the most beautiful and sacred things in life, things that give strength and stability to the individual and character to our And these beautiful things are attacked just in proportion as they have the approval of centuries and have yielded the highest essences of spirituality that lift men above the animal and the jungle of unrestrained desires. Were it not so patent it would seem incredible that the home and the fam- ily, centered about the parents and par- ticularly sanctioned by the gentler in- fluences that proceed from the mother and all those emotions and affections that are bound up in this relationship were actually under fire, but such is For those who would utilize the unrest to cause further unsettle- ment realize that if the home be kept in its normal relationships, sweet and pure, with respect for the elders and an affectionate acceptance of the fam- ily guidance as a factor in life, their cause is lost. Hence they would do away with the home. They would deprive motherhood of all its glory, take away its halo and return man to a savagery in which there is neither respect for the body nor for the soul. It is in view of this kind of evil cult which is revealed in exhibitions of art in which the work of the beachcombers who have forsworn civilization in or- der that they may live and advocate a breech-clouted life, and is reflected in revolutionary political and economic theories, that Mother’s Day comes as a needed corrective, as a rallying point for all those who believe in the sanities of life and in those things which do represent that beauty of human rela- tionships that keeps the world heart- whole and in the paths of right-think- ing and right-doing. civilization. the case. Air freight carried by private enter- prise between Detroit and Chicago in less than three hours, halving the train time, is an indication of what is soon to become a general practice. Postmaster General New has given official encouragement to private con- tractors who wish to carry air mails. The railroads are not likely to urge “amateurs” to compete with them for freight traffic. But they must be pre- pared to face a brisk and increasing competition. The ford company de- clares that the service now instituted is permanent, but not competitive, either for mails or freight. Neverthe- less, it is a precedent sure to be fol- lowed in the near future by many carriers, for their own advantage or for a public benefit. WOOL AND WOOLENS. What was indicated a long time ago with regard to wool prices is now gen- erally conceded. This is that they can- not be maintained at anywhere near which they. were pushed by speculative interests last year. Last week, in different Aus- tralian cities in which wool was offer- ed at auction, prices dropped still fur- ther, in some instances as much as 20 per cent. Besides this the withdrawals were large, at one sale being as high as over 60 per cent. There is much talk about curtailing the auction sales or stopping them altogether until a better tone is noticed in the market. The one at Adelaide scheduled for Friday has already been canceled. But it is ques- tionable if this course will help matters any. No one seems to be clamoring for wool, at least not at prices which holders insist on getting before part- ing with their supplies. The more wool that is kept from sale the greater the available stock will pile up, over- hanging the market and so tending to Much significance will the high levels to depress prices. attach to the happenings at the Lon- don auction of Colonial wools which opens on Tuesday. The trade generally looks to a drop in price of at least 10 per cent. on that occasion, and it is a question if even such a re- cession will prove attractive enough. In this country prices remain uncer- ‘ain, with few transactions. About the only satisfied persons are growers who contracted to sell in advance of shearing at a time when prices ruled higher than now. The reduction in the cost of the raw material has inspired a desire on the part of some to obtain Fall woolens at lower figures than those fixed at the openings. The re- sponses to the offerings of such goods have not been as large as the sellers hoped for, and buyers hope to obtain concessions before filling all their re- quirements. Wool consumption by do- mestic mills is not on a large scale. In March the amount used was 45,853,420 pounds, grease equivalent. This was about 600,000 pounds less than in the shorter month of February and about 2,000,000 than in March, 1924. The deficit would have been even more had it not been for an increase in the use of carpet wool. Fall lines of cloth- ing have all been opened and are being shown by salesmen. It is too soon to indicate results, but some quite satis- factory orders have been taken, due partly to the fact that prices have been advanced little, if at all. Women’s wear fabrics have sale less not shown activity as yet, except in certain spe- cial lines. CANNED FOODS MARKET. Some of the large wholesale grocers took stock on May 1 and were off of the market during the close of April. Some of the big buyers, also withdrew temporarily for one reason or another, causing a noticeable narrowing in the buying demand. What traders were active confined their attention to shortages and insisted upon getting low priced merchandise. In a slow market, like that of the past two months, with pressure to sell merchan- dise by canner and distributor, the situation has been unsettled, quotations much’ May 6, 1925 have been irregular and numerous real bargains been available. The idea at the moment among all distrib- utors seems to be to hold off from fu- tures, liquidate spot stocks and be prepared for any change which may occur in the range of prices later on. In many respects the market resem- bles the period of deflation after the war and the readjustment from a war- time to a peace-time basis. There seems little doubt that the California asparagus pack will be as large as production indicated at the beginning of the season. To avoid a heavy pack, a large part of the crop was marketed as fresh and it returned more money than the canners have been able to pay. A considerable acreage, it is said, will not be harvested for canning but will be cut and allowed to waste. Can- have completely changed their views and regret now the precipitate action of some packers who broke the market in a panic when the trade did not readily take to opening prices. Numerous withdrawals of various grades and sizes are reported. Can- ners have sold up and can no longer furnish a complete assortment. Buyers have mens are realizing the change and are cover- ing more extensively. THE COTTON MARKET. Fairly copious rains over Oklahoma and Texas last week tended to relieve the minds of many interested in the cotton crop prospects in those states, while they dampened the ardor of a number of speculative gentlemen who had been betting up the new crop. The yield this year has become the domi- nating factor in the market. One as large as or larger than last year’s the world over will have the tendency to keep cotton prices within limits per- mitting a wider distribution of cotton goods. The acreage this year will be somewhat larger. According to the Agricultural Department figures, the 1924 crop of the world was 24,700,000 bales, exclusive of linters. In_ this estimate only 2,245,000 bales are as- cribed to China and only 2,000,000 bales for all countries outside of this, India, Egypt, China and Mexico. The best indications are that these two figures are too low: but there is no way of determining it, since all the estimates are approximations more or less carefully made. In the goods mar- ket here little new business is develop- ing except in certain high count cloths and novelty weaves. A number of the mills are busy on old orders, although there is in general a restriction of pro- duction. At the beginning of the week new prices were put out for fall per- cales and prints. They show no change from those already in vogue. Ging- hams are still in good demand. Not much business is passing in gray goods while bleached fabrics are in little re- quest. A little more activity has been shown in lightweight underwear, as well as some more call for knitted outerwear, which has been quite dull. ————EiEEEEeee You may think the mail order houses are not interfering with your trade. A careful investigation would surprise you. 2 Every sma!l town thinks the other towns around it are funny. EERE II 0 <2 0 NRE ® & er —=~s : » e & ? « » i, 4 i ‘ e > é f e \ | : = s . & g © < € si a * t : ’ as - ~ “fo May 6, 1925 MICHIGAN TRADESMAN 9 Some Men I Have Known in the Past. After all, human nature is made up of a few essentials which shape one man a good deal after the fashion of the other man, and that, too, in spite of the faith that is so ravenously, not to say selfishly, appropriated as ex- clusively their very own by those in- dividuals who draw and paint, or sing, or orate or do many other polite specialties well and entertainingly. “No, sir,’ says the artist as he stands worshipfully before a strong drawn, well colored and_ beautifully modeled portrait from life, “there is no university where one can learn to produce a thing like that. Pink teas and social influence are powerless in the presence of such results as are there. That is a creation which was begun with the birth of the artist who painted it. Such ability is a_ gift from nature.” Very true. in his nightie and with his musical soul is a fact in history, as are the perennial Patti and many others in the finer arts. But the same essentials were exemplified by Florence Night- ingale and scores of splendid women who have followed her as natural nurses and philanthropists. Nature re- veals her characteristics everywhere in the lists of scientists, surgeons, artisans, farmers, merchants, manufac- True, the baby Mozart turers and managers. And, speaking of managers, nature has occasionally produced a superior result in one division of this sphere of excellence—in the department of hotel management. Your good, high hotel manager is Thus born, he makes himself, grade born, not made. as to the details. J. Mortimer paternal grandfather Hiram Rathbone, one of the pioneers of Grand Rapids and brother of the late A. D. Rathbone, No. 1. His maternal grand- father was Canton Smith, another of our pioneers and away back in the fifties proprietor of the National Hotel, which stood on the site of the Morton House. Mortimer’s father was Theo- dore Hiram Rathbone and his mother was Susan Smith, elder sister of the late Gen. I. C. Smith. Mortimer was born in the old Rath- bone House at the Southwest corner of Monroe and Market streets, which hotel was then owned by his grand- father. After passing through the routine of those days—the union school on the hill, the lower steamboat land- ing, islands numbered one, two, three and four, the Kalamazoo stage barns, the Fountain street hill, Coldbrook and minor and very necessary Rathbone’s was Theodore a few other grades, he felt the approach of manhood and started out as a rod- man in a surveying party under Col. Minschner and called back rod-read- ings and “bench” changes from Cedar Springs to Clam Lake in an effort to build the Grand Rapids & Indiana Railroad. But the die was cast. He could not help it so in 1868 he was in Kansas City as clerk in the Pacific House. The cowboys fatigued him so that the next year he was a clerk under the late Hawley Lyon in Sweet’s Hotel, where he stayed two years, and then put in a year and a half as proprietor of the Mason House at Big Rapids. This was followed by two or three years more at Sweet’s Hotel and then he made a break to get out of the busi- ness, but he only got as far as the Windsor Hotel, Leadville, Colo. Still he had a new environment, to say nothing of his desire, so that pres- ently he located in Ruby City, Gunni- son county, Colo., with the Scribner boys as associates, and great prospects in the shape of a section of land a league deep with pure anthracite coal and now and then a gold mine. They built stores and rented them. They built a hotel and ran that. They mined coal and gold—they even in- dulged in politics. Mr. Rathbone was the first City Clerk of Ruby City and held the office of Mayor of the city owner made of the Richelieu Hotel, who Mort. Vice-President and Gen- eral Manager of that popular hostelry. In 1894 he obtained a lease for one season, of the mineral springs resort hotel at St. Clair—the Oakland—and then he made money, a fact that was never afterward recorded in connection with the Oakland. In 1894 Mr. Rath- bone returned finally to Grand Rapids and the Morton House, where he was continuously in charge until April 1 1912, except during fourteen continu- summer seasons when he man- aged the Hotel Ottawa, at Ottawa July 1, 1912, he took the man- ous Beach. agement of the Livingston Hotel, changing the name to the Rathbone House and starting in the work of rejuvenating it in the esteem of the j. Mortimer Rathbone. As Mort. put it, “the city was never closed an hour during my administration.” for four years. The proposition was adamantine, be- cause the proprietors of Ruby City and the coal and gold mines had a trans- continental railway corporation to buck against. And the corporation needed the city and the mines, and they got them, finally, so that in 1884 Mortimer was again in Grand Rapids, this time going into the Morton House. Here he remained six years, when, in 1890, he went to Chicago as manager of the Rice estate, owner of the Tremont House. A few months later the hotel was sold to Hulbert & Eden, so that Mortimer went over to the Palmer House. His next stand was at the Wellington with A. S. Gage. Here he attracted the attention of H, V, Bemis, traveling public. Sixty new rooms, all with baths attached, were added on the upper floors. Those who knew Mort.—and not to know him was to argue yourself unknown—appreciated the task he undertook and believed him capable of carrying it through to suc- cessful completion. Unfortunately, he was seized by an apoplectic stroke and died in the midst of his preliminary plans. Mr. Rathbone married Anna Johan- na Morton, of Chicago, who survived him. He was a member of York Lodge, F. & A. M., and also Elk’s Lodge, No. 48. By the same token he was not required to say anything, because he was more than Mason, more than Elk, more than Grand Rap- ids pioneer. He was a man who could “size up” an absolute stranger and “room him” according to the man; or if for any reason the required room was not available, he could create in that man a feeling of satisfaction over the room he received. He could scent a complaint while the guest was com- ing down in the elevator or getting ready to call it down through the tele- phone; and in either instance he had the necessary panacea ready for in- stant and successful application. He was well built, well groomed and well mannered and fairly beamed with wholesomeness and cordiality for all guests, while he bent his other eye on the routine details of his perfect sys- tem in direction. His smooth, healthy and round face was an antidote for all degrees of strangeness and lone- someness. In the brief, he was a born hotel manager and a widely known and much admired credit to the city of which he was both native and long time resident. E. A. Stowe. o.oo Fire Flashes. A tree might make a million matches but a match will destroy a million trees kept unless through the carelessness of a Property clean seldom burns neighbor. A match has a head, but no brains. So when you use the match’s head, use your brains. In a measure, disease and fire go hand in hand. Eliminate one and often you have removed the other. Total loss by fire in the United States during 1923 was $508,000,000, or nearly $5 for every man, woman and child. Who is the man who steals an old automobile or greater criminal, the the one who carelessly causes a fire that results in great loss of property The first mentioned is sent to the penitentiary, and possibly human lives? while the latter goes free. The Standard Oil Company of Cali- San Francisco has published a 25 page il- lustrated pamphlet on “Safe Oil Stor- This a recently completed investi- fornia with headquarters in age.” pamphlet gives the re- sults of gation. Copies may be obtained by writing to the company, attention H. HE. Hall. The Michigan State sociation announces that it has chang- originally set for its next from June 2-4, to is to be Fireman’s As- ed dates annual meeting June 9-11. . This held in Grand Rapids. convention Grand Rapids is conducting a special Fire Preven- tion Campaign at this time and the visiting firemen will have an oppor- tunity to see the results obtained and the methods employed here. One fact must not be overlooked in considering either the cause or spread of fire—at every phase of its existence, There is nothing truly mysterious about it; it fire is subject to natural laws. is a proper subject for scientific study. It is perfectly possible to learn the ways in which fire may be caused and so how not to cause it; it also is prac- ticable to determine the factors gov- erning the spread of fire and to use this knowledge in preventing its spread. Thus fire prevention and fire protec- tion on their physical side are strictly matters of applied science, Fea Ss DETR Rinse ee a ESA pa psn Ne SNS 10 MICHIGAN rE NF Cif 7 witty any d © : rt = © E Ore et LH >] ay CANE LNG Cy ood) \ sang ah Aa (\) CCR UA rt i “an)), sant SYM t ) YJ SIL ify ((dl(1 nd i A IX <8 ™ Capitalizing the Name of a Shoe Store Regardless of how original your ad- vertising, a competitor can lift bodily or in part your ideas and adapt to his A copyright isn’t always The copy is copyrighted, own needs. a safeguard. but the idea isn’t. There is one sure way by which a merchant's store will stand apart in the mind of the public —one method that cannot be fileched by competitors. Your name is yours. The matter of capitalizing the name of the merchant in ways distinctive. Of course, every one does not have an unusual name, “Tones and Smith” are not but even without their redeeming features as advertising assets. In the case of Smith, insist that although the name is common, the goods that are sold are not common. The unusual names are a little hard- er and take much study and polishing ere they can be presented to the pub- lic as an advertising asset. In Long Beach, Calif., is located one of the most progressive retail shoe firms in the country whose great suc- cess is largely due to the many angles from which the firm name is exploited. The firm referred to is Dobyn’s Foot- wear, Inc., and the organization re- cently moved into a new store in the heart of the city’s shopping district. For five years now they have been do- ing business in the city and for five years they ‘have been building up a wide reputation on the name Dobyns. The name Dobyns is immediately suggestive of a horse, “old dobin’” and the firm has spared no expense in keeping that idea before the public. By such a linking of ideas with the store there can be no confusing it with “just another shoe store.” It is always. the store symbolized by the horse. On their letterheads is the imprint of a horse and also on the envelopes. Every piece of literature mailed out to a mailing list of 25,000 bears a picture of a horse. All of the shoe boxes on the shelves have an illustration of a horse. Perhaps the unusual manner in which the “horse design” idea is car- ried out is in the children’s department. Here special hobby-horse chairs have They are placed on a raised platform. It is safe ty venture that many a child influences been made for the children. the mother to come where the hobby- horses are when in need of shoes. For generations the Dobyns family have been lovers of horses. At one time one branch of the family owned a fine string of Kentucky thorough- An uncle of the manager of Dobyns Footwear, Inc., inspired by this love of fine horseflesh painted a faithful reproduction of Rosa Bon- breds. heur’s “The Horse Fair.” The copy is now enhancing the beauty of the store by hanging over the stairway leading to the mezzanine floor. A large flood light illuminates the paint- ing at night. Not one, but three principal designs are employed by the firm in its ad- vertising. For the men’s shoes, a rac- ing horse is employed, while for the women’s shoes they depict a gentle, quiet sort of “dobyn.” In the chil- dren's descriptive literature they have used a caricatured horse to excellent advantage. —__>2>—__ The Worst Selling Handicap One Can Have. The subject of bad breath in men who sell goods is an important subject that doesn’t receive anything like the deserves. One of the greatest assets in the sale of goods anywhere is a sweet and wholesome breath: one of the greatest handicaps is a breath that pollutes the atmosphere for a radius of several feet. attention it The worst of it is that few men know whether their breath is like new mown hay or dead clams. Of course a doctor could always tell and not only that, but could tell why it is bad if it is bad, and how to make it a breath to be proud of. The causes of bad breath are com- paratively few, easily traced, and prac- Considering the bearing this thing has on a man’s popularity and efficiency it is very re- markable so few people pay any at- tention to it. tically all removable. Somebody said once that the only way a man with a bad breath gets married is for his money. All this leads up to a clever little folder on “The Distant Chair,’ sent out by J. F. O’Brien, vice-president and director of sales of the Kellogg Co., as follows: It’s a rather difficult topic—but after all I might just as well come right out with it. One enterprising manufac- turer calls it ‘Halitosis.’ It’s just plain unmitigated bad breath. Heaven knows a salesman labors under enough handicaps without allowing this par- ticular one to develop. Many promising salesmen slash their sales efficiency to an incredible de- eree because bad breath makes them offensive to customers and prospects. This was brought very forcibly to my attention some time ago—and started me thinking seriously about the subiect. The representative of a large publisher called on me. Really, I was anything but polite in my hurry to get away from his neighborhood! But that seemed to mean nothing to him. He pursued me relentlessly! I kept re- treating! The net result was that I heard nothing the unfortunate man said. At least it made no impression that I can remember. And that’s not so good if you look at it from a sales point of view. TRADESMAN Yet it’s a ticklish problem—any sales manager who took up the ques- tion with his men without using 100 per cent. and more of his tact would just as likely as not wake up in a hospital. That’s the insidious thing about it! But nevertheless bad breath is a sales handicap and one that must be faced and overcome in the interest both of the men and of the business. The first thing to think of is the reasons for bad breath. While there may be others, the two main ones are bad teeth or intestinal trouble. If the cause is in the mouth then it is a job for the dentist. If it is constipation, then the question is one of regulating elimination. My point is, that whatever the cause you must actually do away with it be- fore the effect can be dissipated. No amount of mouth washes and antidotes of that kind can remove bad breath permanently. —_—_>s>—__—- Toy Manufacturers Doing Little. Practically nothing of importance iS now being done in the toy trade, so far as selling is concerned, most of the activities being given over to producing the things ordered at the recent toy fairs here. There is every indication ot a second buying season several weeks hence, and this time the retail- ers, among them many of the smaller dealers, are expected to place orders more freely than they did during Feb- ruary. Price adjustments in certain quarters of the trade are expected to contribute quite a little to the prom- ised buying. The question of carrying stocks is still troubling many of the manufacturers, many of whom dislike to tie up large sums of money in this way. On the other hand, however, ability to deliver from stock was said yesterday to be an important determin- ing factor in the receipt of future busi- ness. —_>2>—_ Hides, Pelts and Furs. Green No. 1 220 08 Green. Ne, 2 0 07 Cured No. 1. 09 Curea No 2 222 2 08 Calfskin, Green, No. 1 —-.---_---__ 16 Calfskin, Green, No. 2 ------------ 14% Galfskin, Cured, No. 1 =... 17 Calfskin, Cured; No. 2 -_--__-.____ 15% Monse, No 8 2 3 50 Morse, No. 2 2 2 50 Pelts. id Wool 3 1 00@2 50 Tame oe ee 1 00@2 00° Shearines -2 2 50@1 00 Tallow. Prime ~- = 07 Of ee 06 No. 2 oe 05 Wool. Unwashed, mediuum ___.__-_------- @38 Unwashed, rejects ________--_----- @28 Unwashed, fine oe ee aes —_~+2>—__—__ Good advice generally is wasted if it comes from a bad adviser. May 6, 1925 No Chance in Straw Hat Prices. New York, May 4—While the straw hat season has been on for some tim« in the Southern cities, action is still to be taken on the selection of an open- ing date here. The weather is the de termining factor, as a succession oi days like yesterday would do much to ruin the start of a season. At present it is held to be doubtful if the stores here will open on May 9, as has been anticipated. It is not believed that the chain store prices will show much change over the prices quoted lasi year, as the jobbers’ prices of $24 per dozen prevailed for this season. In all straws the tendency is strong toward wider brims. In this city the average brim will be about 2%4 inches, but out- of-town brims will run wider, ranging to 234 inches. The use of fancy bands will be greater than ever, according to present indications. —___2+>—_ NO FUN TO RETIRE HE SAYS. When a young fellow goes to work, he looks forward to the time when he can get into business for himself. Ii he gets into business he looks forward to the time when he can retire, and if he is lucky enough to afford to retire, then he finds that retiring is not what it is cracked up to be. It seems to be human nature to enjoy our dreams of the future and not the present. That old philosopher Froebel once said that heaven is but a dream. Be that as it may, that may be the reason that down in our subconscious mind comes the urge, when there is a disturbance in our physical make-up, to send for the doctor instead of an aeroplane. But getting down to business, when I first started manufacturing cigars I thought I knew all about it. Thirty years later when I retired, I knew that | didn’t know as much about the busi ness as I once thought I did, and yet I knew that I knew more. So after loafing about for four or five years, the thought came, why should a man retire just when he commences to realize that he has learned something about the business he has been in. So I am again going into the cigar busi- ness, not for the money that iS if It, but just for the fun of the thing. | am going to throw all my past ex- perience into making one ten cent cigar. I am not going to start a fac- tory, at least not for the present, but will have The Tunis Johnson Cigar Co. make these cigars under my own supervision. Just one kind of a ten cent cigar. G. J. Johnson —Adv. Featuring Keds are now ready for our dealers. only on request. NEW WINDOW DISPLAYS These displays are very attractive and we furnish them gratis. As the supply is limited, they are furnished HEROLD-BERTSCH SHOE CO. GRAND RAPIDS, MICH., U. S. A. May 6, 1925 Portent of the Recent German Elec- / tion. Grandville, May 5—‘‘The ex-kaiser and his entourage were overjoyed at the news and great animation reigned at the chateau.” Thus we see what effect the election of Hindenburg has had on the Hohen- zollerns of Germany. It is portentious of what may be expected in the fu- ture. Anything that rejoices the ban- ished head of the Empire cannot bring good to the German republic. It is unfortunate, to say the least, that the monarchy is so strong in Ger- many, and there is no discounting the fact of the gravity of the situation. The election of von Hindenburg is a menace to the world peace in the opinion of James W. Gerard, former ambassador to Germany. The election is a defi to France, an intimation to the rest of the world that the return to militarism and monarchism is but a little way off. It is not pleasant to contemplate the real meaning of the election of one of the leaders in that campaign of frightfulness so _ lately carried on with the consent and aid of both von Hindenburg and the kaiser. Germany has plainly declared that she is not satisfied with the republic; that she makes a bid for the return of the old order, and that she will brook no interference from outsiders. Lloyd George blames all this to France. That one time British premier is living true to name, and masses Britain against France and on the side of the Hohenzollern. So much for the professed friendliness of the English for the nation across the channel. The President elect of Germany to- day was formerly at the head of that great German military force that swent relentlessly over Belgium, sparing neither women nor children, making a wreckage that has been compared with the worst attributes of Tamerlane and other barbaric hosts of ancient days. In his autobiography von Hinden- burg distinctly states that his theory of warfare is to level every building to the ground, kill every soldier, violate every woman and emasculate every child. By this means he strikes terror to the hearts of the enemy and reduces their fighting strength to the least pos- sible degree. That is the kind of beast Germany worshipped during the war and now exalts to the highest office in the gift of the government. No people can be higher—or lower—than their ideals and idols. People say that the choosing of such a man as head of the government has no meaning other than a mere indi- vidual preference, but the spirit of militarism will not down, and the election gave notice to the world that Germany hasn’t forgotten. The mili- tary government is again on its feet battling for a supremacy which bodes ill to France and other lesser nations of continental Europe. The Dawes plan of settlement i> menaced. There is no security for world peace after this, and England’s scowls at France will not mend mat- ters in the least. It was a sorry day for the world when the Hohenzollerns came into power in Germany, and a sorrier day when that family again ascends the throne of the German na- tion. It will simply be marking time from now on. The kaiser may not quickly regain what he lost on armistice day, but Germany hasn’t taken the efforts of the allies in seeking world peace to mean anything which she is bound to respect. The war spirit in Germany is in the ascendant. Not immediate war, of course. That nation is not at present in a condition to open hostilities with any other nation, yet it is getting there as rapidly as possible. The shadow of MHohenzollernism reaches across the Rhine, far into France, and the French people to-day are even more alarmed for the nation- al safety than at any time since the hour when the hosts of hostile Ger- MICHIGAN TRADESMAN mans crashed through Belgium seek- ing the way to Paris. There are fears for the Dawes plan of settlement—idle fears, perhaps—and yet they are uppermost in American and French minds at this hour when German monarchial feeling dominates the. election returns. For months the allied armies as- saulted the “Hindenburg line” in the war time with varying success and failure. To-day they are again con- fronted with the solid phalanx of United Germany saying to the world, “Here we stand on the old line, ready to meet all comers in this at present peaceful warfare of the nations, yet standing and demanding a German Rhine uninfluenced by French guns or French influence of whatever kind.” There is no call for surprise over the outcome of the election. The Ger- man heart is true to its old military traditions and there will be no perma- nent settlement of troubles in Europe NET WEIGHT ONE POUND while the deep resentment at her de- feat rankles in the German brain. Peace has been urged from every pulpit in America and Europe, yet the advocates of peace know full well that sixty millions of inferior people such as inhabit Germany will not settle down while they feel that an injustice has been done them, even though that feeling may be based on a false pre- mise. Singular as it may seem the great woild war settled nothing. To fight that war all over seems woeful to contemplate, yet from all indications, this election of von Hindenburg being one of them, that is surely to be the outcome of all the efforts at settlement between France and Germany which have taken so much time and pains taking care on the part of the interested parties. England’s part in the final settle- ment has not been one to be proud of. Her commercial interests have dom- again 11 inated every act of hers toward a set- tlement, and proud Albion will have much to answer for when again the dogs of war are let loose on the hills and plains of Europe. -America may be thankful that she has not tied herself up with any of the malcontents, and that she can view the next debacle in Europe with a feeling that however terrible may be the out- bursts of war her own hands are clean. Old Timer. oe The United States Navy has two of airplane; still mainly on its battleships and cruisers. The novelties of your things, but the substantial day-in and day-out fixtures bring the tha keep your store on its feet. a airships and several fleets in its fighting forces, ‘but relies store are fine sales Rum runners keep officers jumping. candies excel for the price asked ~ dowe hope to ob- tain your interest and merit your con: Hnued patronage A.R.WALKER. CANDY CORPORATION MUSKEGON MICHIGAN 12 MICHIGAN TRADESMAN Stock Salesman Pleads For Small Investor. Odd lot investors are a very impor- tant part of the investing public. They bear the same relationship to the se- curities market that the savings bank depositors do to the banking business of the country. The great accumula- tions of capital really come from peo- ple of small means and the importance of educating, protecting and serving this class cannot be exaggerated. 1 remember seeing the other day that 25 per cent. of the dividends that are paid to-day are paid to people with in- comes of between $1,000 and $5,000 It seems plain to me that an especial duty is imposed upon our organization to see that the business of this class of investors is handled in such a way as to win confidence and good will. I wonder if many of us realize how ef- fective we could be in winning and holding the confidence of the small traders if we could take the time and trouble to find out the facts about com- plaints before giving explanations; ii we would all taboo impromptu deci- sions for soothing purposes. I think great injustice is unwittingly done the Exchange by permitting the presump- tion of wrongdoing to rest when de- veloping the facts would leave no grounds for the suspicion of unfair practices. If we would all firmly resolve to find out the facts before giving ex- planations to the complainants and then, if the odd lot broker is in error, demand and receive the proper adjust- ment, there would be a noticeably bet- ter feeling exhibited toward the Ex- change. Why should brokers who buy and sell less than one hundred shares be objects of special legislation by the Exchange as distinguished from those who buy and sell in lots of one hun- dred? Is it not true that odd lot dealer on the floor is quite as subject as other members of the Exchange to our elaborate body of rules evolved by the ablest minds in our organization over a period of a century to preserve the integrity of the market and the inter- ests of its patrons, large and small? There is nothing to be found in our constitution exempting the odd lot dealer from the explicit injunction im- posed upon all members alike to ob- serve just and equitable principles of trade in all their dealngs at all times In view of the prevailing impression that the fractional orders do not en- joy the same publicity and protection as orders executed in the open market, and in deference to the sentiment of the new army of small investors, the odd lot dealers have approved special legislation providing for an impartial advisory committee acting in the in- terest of fairness and between the odd lot dealer on the one hand and the public on the other. The sentiment among the fractional lot patrons of the Exchange to which I refer is well known to those of our houses who cater to and appreciate the importance of this class of business. The odd lot customer frequently feels that the Exchange machinery is geared to 100-share units and that fractional orders must take their chances like helpless orphans in the marketplace. And strangely enough this feeling is heightened more often than allayed when complaints are ad- justed on the basis of giving the cus- tomer the benefit of any reasonable doubt. The customer’s suspicion that he has not received fair treatment is apt to become a conviction after a correction has been made unless his broker will take the pains to inform him he was given the benefit of a reasonable doubt. It is difficult for us to whom the method of dealing in odd lots is no mystery to realize that to the average small investor the process of an odd lot transaction is inscrutable. And yet there should be no great difficulty in explaining that it is sim- ply a large retail business similar to a distributing organization that breaks up bulk shipments of goods which come from manufacturers. I know of no retail business which is operated at such a small differen- tial, and of course there is no other retail business in which goods can be sold back to the distributing organiza- tion by the public, with the same facility with which they were pur- chased. Or, to use another simile, the small investor is like the householder (who is after the typical retail buyer) who trades with retailers of reputation and standing and relies on these qual- ities for fair treatment. An appreciation on the part of the small investor of the similarity be- tween his dealing with his tradesman and his dealing with the odd lot firm, through his broker acting as his agent, would prepare his mind to receive ex- planations which now provoke his criti- cism and arouse his suspicion The questions which provoke most of these criticisms are traceable to a few principle cause of misunderstand- ing. First in order of importance is the limited order. Let us assume the case of an order to buy fifty shares of Brooklyn Union at 78. After the or- der has reached the odd-lot dealer there is a sale at 79 and then a sale at 77. The odd-lot dealer reports the TEM Main Office Cor. MONROEandIONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton OLDEST SAVINGS BANK IN WESTERN MICHIGAN May 6, 1925 FOR PRESENT CONVENIENCE —A Checking Account FOR FUTURE OPPORTUNITY —A Savings Account And for the interested, helpful, truly friendly service that makes both most valuable, the ‘‘Grand Rapids Savings Bank.”’ ze “THE BANK WHERE YOU FEEL AT HOME.” Grand Rapids Savings Bank OFFICERS WILLIAM ALDEN SMITH. Chairman of the Board CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, Vice Pres. EARL C. JOHNSON. Vice President TONY NOORDEWIER, Ass’t Cashier ORRIN B. DAVENPORT, Ass’t Cashier EARLE. D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashier H. FRED OLTMAN, Ast Cashier ENSURE PROTECTION FOR YOUR FAMILY T is said that the aver- age life of an unpro- tected estate is less than ten years. Protect your estate by making a will and ap- pointing this institution your executor and trustee Delays are dangerous [RAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN <é REST -__ Michigan Oil-Burner Rules. Charles V. Lane, of Michigan has issued oil burner reg- state fire marshal ulations which have the effect of stat- ute. Before any fuel oil burners, tanks or other equipment, used for or with >urners, may be installed in Michgan, a permit must be obtained from the State Fire Marshal Department. When the permit is issued, a temporary tag to be attached to the fill pipe of the ‘ank is provided; after the equipment has been inspected and is found to be satisfactory, a permanent metal tag properly numbered will be affixed by ‘he inspector. Installations already ‘nstalled come under the regulations but property owners have six months in which to obtain the necessary per- mits. Fuel oil to be used with equipment must not have a flash point less than 120 degrees Fahrenheit when tested by the Foster closed cup method. Use or sale of waste oil for burners is prohibited. Definite specifications are MICHIGAN included for piping, burners, electrical installations and tanks. Oil storage tanks on inside of buildings must be placed in the lowest story, cellar or and must not 275 total capacity except where conditions make it impossible to in- stall a tank outside of buildings when special regulations apply. Forcing of fuel oil from storage by positive air pressure is forbidden. All fuel oil burners used in connection with hot water and steam heating sys- tems must be equipped with a pres- surestat or some approved automatic device to reduce or extinguish the fire in the event of undue pressure within the boiler No damper or other device shall be permitted in the smoke pipe or chimney from the device heated, that, in the opinion of the State fire marshal, may restrict to a dangerous extent the passage of fumes or gases. Ventilation shall be provided to pre- vent the accumulation of any trapped vapors below the combustion chamber. The Michigan regulations became effective February 2, 1925. Copies gd be obtained by addressing Charles Lane, State fire marshal, Lansing, ck basement exceed gallons —_+.22s—_—_ To what base uses a public library may be put is shown by the case of a so-called “scientific” bandit caught in a Chicago library while he was study- the applied chemistry of bomb manufacture. The next reader might have been in quest of a process or recipe useful in creative industry, while the gunman, like some medieval plotter, bent Medicean brows over his sinister designs. The inner story of every great library reveals not a few readers who abuse. their privileges, but the virtuous majority cannot be deprived of access to literature on ac- count of the relatively small number of miscreants. Those who mutilate books and cut newspaper files are cul- prits who deserve no clemency. They do a great wrong not merely to the faithful custodians of the books but to the huge number of persons to whom the public library means a liberal edu- cation and a constant source of en- joyment as well as intellectual profit. Worst of all is the user of the public treasure-house of books who employs the printed page to further plans that dangerous enemy of ing make him a society. —2. 2a Not Easily Satisfied. Lady to druggist: “I want this letter registered.” “Sorry, Madam, we have no post office in this store.” “Why, that’s strange, hasn’t every drug store a post office?” “No, Madam.” “The town where I lived before they all had it.” “The best I could do for you would be to sell you a stamp if you want to mail it that way.” “Wi'l you guarantee that it will reach my aunt in Osh-Kosh safely? There is $10 in it.” “No, Madam, I could not do that.” “Oh, I see you want me to take that chance just because you want to sell a stamp.” (Walking out): in this burg.” “Some” drug stores May 6, 1925 TRADESMAN paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $6,200, 000.00. hn: ininoancesennnseen mane aanesnoasenenananeemenrminssiantn OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying meres O70 LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan | WILLIAM N. SENF, SECRETARY-TREASURER Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones a. Detroit Congress Building Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glase All kinds of Glass for Building 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN AWNINGS rat Ce ates ae LCHAS.A.COYXE) TAN WV ) 7 ARE. AN | ISS ECONOMY WS dient ey er i COMFORT ome ee Oo eRe eer a CHAS. A. COYE, INc. GRAND RAPIDS, MICH. Write for estimates and samples DEPT T EERE ARE RR RAT OP G ee s Lites "5 — Sapa tA BEET AED See May 6, 1925 MICHIGAN TRADESMAN 15 Sixty Years Ago In Grand Rapids. John E. Earle, who owned and op- erated the Kent Woolen Mills in 1865, appealed to farmers, mechanics and all others in want of goods honestly made to purchase his product of cassimeres, check shirtings, sheetings, dress flannels by the piece or yard at manufacturers’ prices. Mr. Earle ex- plained that he had decided to sell his goods to the public to check the sale of inferior goods represented as his product. A saving of 40 per cent. was promised. Stevens Bros. & Dean were engaged in the sale of mink sets, rat furs, al- pine and Spanish jockey hats, caps and furnishing goods for men at 11 Canal (now Monroe) street. William Thum, father of four sons who originated the sticky fly paper business and earned millions in the manufacture and sale of that specialty, was engaged in the sale of drugs, school supplies, wines and liquors on Monroe avenue, near Bridge street. Bidwell Brothers, one of whom later became infamous in connection with the robbery of the Bank of England, manufactured and sold crushed sugar cough drops on Monroe avenue, op- posite Market. B. P. Bronkan, a baker, was located on Bridge street. George Brandt was a brewer of lager beer, cream and stock ales “on the plank road,” now Division avenue, South. The National Hotel, located on the present site of the Morton House, was under the management of Ed. Jenny, a nephew of Mrs. J. T. Barker, the pro- prietor. Jenny pursuaded Mrs. Barker to sell the house to Beach & Camp- bell and invest the proceeds in a sugar refinery at St. Louis. The enterprise proved a failure and Mrs. Barker lost her investment. Mrs. Barker was the mother of several talented daughters, one of whom became the wife of the popular shoe salesman, Pat. Carroll. D. Morin, a poor little French bar- ber, worked alone in a little shop lo- cated in the Arcade. When not em- ployed he studied the science of medicine under the tuition of local physicians. Later he entered a medical college, studied hard and in time was graduated with honors. Morin opened an office in Chicago and gained a splendid practice within a few years. In 1865 one passenger and one mixed train was operated each way by the Detroit & Milkaukee (now Grand Trunk) Railroad. Arthur S. White. —_—__--__< Penalty For Negligence. Michigan has a law providing that whenever damage is done to any motor vehicle while in the possession of or under the care of any public garage, proof of such damage shall be evi- dence in itself that the damage was the result of a negligent act of the owner or keeper of the garage where the vehicle was stored. The effect of this act is to make a garage owner re- sponsible for any damage done by fire to automobiles which may be stored on his premises. This is one of the few cases where a state law clearly indicts a property owner for carelessness or negligence in the event that fire occurs on his premises, Cities Cut Arson Losses. Philadelphia may be cited as an ex- ample of what can be accomplished in the reduction of incendiary fire loss through the interest and co-operation of various law enforcement agencies and local authorities. In 1920, the fire loss of Philadelphia amounted to ap- proximately $9,000,000, and it was gen- erally believed that incendiarism and arson had contributed considerably in this loss. The insurance commissioner of Pennsylvania, the Fire Marshal of the city of Philadelphia, insurance clubs, and business men’s organizations interested themselves in a general cam- paign against incendiarism, and the re- duction of the fire loss in this city in the past two or three years is believed to be due to a partial suppression, at least, of fraudulent fires. The gradual and material reduction of the fire loss in the city of Detroit in the past three years has also been noted with satisfaction by the people of the city and by others interested in the suppression of arson and fraud- ulent fires. Probably the most potent factor in the reduction of this loss in Detroit is the activity of the Arson Squad in the Detective Bureau of this city. This arson squad, a branch of the detective bureau, has co-operated with the Fire Prevention Bureau of the city of Detroit, and has made prompt and intelligent investigations of fraudulent fires. Since the appointment of this squad the losses in the city of Detroit has shown a gradual year to year re- duction. —____2 2 _--— Good Response on Fall Silks. The early response to the recent offerings of Fall broad silks has been very encouraging, according to whole- salers. Both the plain silks and those of the high novelty type are being well received by buyers who so far have placed orders. Satin crepes and the crepe back satins appear to be justify- ing the confidence placed in them as leaders in the plain materials. Coat manufacturers are said to have ex- pressed themselves favorably regard- ing the place of the silk and worsted Ottoman cloths in Fall coat lines for early season wear. Sheer silks appear to be headed for a Fall season in which their use will be considerably increased. Printed velvets and tinsel fabrics of great variety of pattern and color combinations rank high in the fancies. — +2 > Use Shadow Embroideries Now. The use of shadow embroidery for trimming summer hats is a decidedly new thing in the local millinery trade. Velvet is used for this purpose in cut- out effects in petal and conventional designs appliqued in a rambling pat- tern to the shape. The whole hat is covered with tightly stretched maline, which is couched down in a single- color thread stitching of contrasting line. The maline matches the hat and is, therefore, unnoticeable. Brilliant color combinations of grosgrain rib- bon are used on large hair hats and these are also smoothly draped with maline in the tone of the shape. Ma- line, in fact, is used in many ways in twisted drapes, in drooping flanges of several layers of the material, in entire crowns and in turbans. SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according ‘to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. FINNISH MUTUAL FIRE INSURANCE CO. | CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan TRADESMAN May 6, 1925 : MICHIGAN 2 —__—_- When you try to get something for nothing, you’re sure to get it —experi- ence, Le Roy, N. Y. THE JE AB Ay, Hi LI-o LE ¢ Oo IGHEST AWARD gq COMPA NY- OLOR R FRANCISCO AND sauie,, LE Roy, 1y DIEGO E »NY. or Os) JELLO —/mericas most PuRE FRUIT VEGEr, XP ; meses, | HE steady growth of popularity which Jell-O has enjoyed in the past 25 years was the natural result of our endeavor to make the finest possible jelly powder. The Jell-O Company, Inc. Two Factories Bridgeburg, Ont. famous dessert MICHIGAN TRADESMAN May 6, 1925 18 f my iW Y > fy > x = \\ = © €& . 2 = s P=? DRYGOODS, @ =: fs = . 9 ‘ = 3 = : = ’ : = = sd YN) WG Hl ; (1 tf (que g \)r ea ~ ; SA - Wi ((f J Sel(((tt = Xu] a pre a Michigan Retail Dry Goots Association. President—J- B. Sperry, Port Huron. First Vice-President —Geo. T. Bullen, Albion. Second Vice-President—H. G. Wesener, Saginaw. Secretary-Treasurer—H. J. Battle Creek. : Manager—Jason BE. Hammond, Lansing. Mulrine, For the Ensemble Suit. The ensemble suit will enjoy greater popularity than ever among women of means and refinement during the com- ing Fall season, according to Louis Lustig, President of Louis Lustig- Maurice Rentner, Inc., and Acting President of the Industrial Council of the Cloak, Suit and Skirt Manufactur- ers’ Protective Association. He made the distinction yesterday, however, that ensembles which relied upon their price would appeal not win favor, saying that the costume ensemble was not a mass proposition and should not be used indiscriminately with the idea of building up a volume of business. “There is considerable discussion at this time,” Mr. Lustig continued, “as to whether or not the ensemble suit will achieve substantial success this Fall. It is true that some retailers were disappointed with their returns on their investment in these garments during the Spring season. Almost without exception these were the merchants who attempted to interest all classes of women in ensembles. They realize 10w that they made an error in even offering low-priced costume suits to consumers who could only afford to buy either a coat or dress—not both— during a single season. “The merchants who made the en- semble a style proposition exclusively and reserved it for the higher class of their patrons are going to repeat this policy for Autumn because it proved genuinely profitable. These merchan- disers and buyers are aware of the fact that it injures their prestige to carry ensembles in which the coat and dress do not harmonize. The coat and dress must be perfect garments, separ- ately, as well as blending into a taste- ful costume. “Tt is only necessary to visit any rendezvous of smartly dressed people to note the real vogue of the costume suit. I have watched the suit situa- tion closely for twelve years. I saw the ensemble first make its appearance a decade ago, produced by the leading style institutions in the trade. It has not been introduced during the past several seasons, it has been merely popularized. Whereas formerly it was in the reach only of women of con- siderable wealth, it can now be pur- chased by other fastidious women who, while well off financially, do not neces- sarily have to be among the few rich- est families of their town. “We have studied the situation with great care and are going to show our confidence in ensembles for Fall in a most tangible manner. We have em- ployed an additional designer and are importing a greater number of models than ever before.” ——_>+>—___ Now the Tailored Blouse. This Spring has seen a _ decided booming of the tailored blouse, due to the recrudescence of the tailored suit, according to the United Waist League of America. At present there is every promise of the tailored hip-length blouse holding its own through May and June and until the hot weather causes the tailored suit to give way to Meanwhile the demand for the severely-tailored blouse continues strong and steady. This is regarded in the trade as an interesting development in the psychol- ogy of clothes for, with all the attempts to push the tailored suit last year, it did not register as it should. It was generally agreed that the style experts and fashion writers did more for the more seasonable clothes. two-piece suit than for any other style of women’s garments and while it was worn by a few smart women, particu- larly in New York, it was not accepted all over the country at is was expected to be. “At that time,” a statement from the league says, “predictions were made that it would take one or possibly two seasons for this style to become an ac- tuality, and these predictions have come true. The tailored suit is being worn more now than at any recent time. It is making headway slowly, just as the two-piece idea in dresses has made some gains in the race with the one-piece frock. It is expected to continue making head-way. “This season the white blouse or shirt is in the ascendant. The pastel shades which were so desirable last season have given way to the all white blouse. Short sleeves are not seen in the better models. Materials favored are silk and English broadcloth, and pearl buttons are good on both fabrics. “When the majority of the women in this country have accepted the lead of the women of fashion who inaugur- ate every style, and have returned to the tailored suit, it will be back in its old position of pre-eminence in Ameri- can styles. The pendulum is swinging in that direction as any morning on Fifth Avenue will show a careful ob- server, and it is only a matter of time until any observer of any Main street in any section of the country will ar- rive at the same conclusion.” —_+2>—__—__ What this country needs is more parking spaces. Lisle Hose in Growing Favor. Lisle hose seems to be growing in favor as a dress accessory, according to the special news letter of the Na- tional Association of Hosiery and Un- derwear Manufacturers. A particularly attractive imported “number” in the _chiffon weight is being sold here at present at $3.25. It has the sheerness of the finest silk with the service value of lisle, and is offered in all the most- wanted shades. Another colored lisle, about $1 less in price, and also showing about a dollar’s difference in sheerness and beauty, is offered as a domestic product. Due to its price, however, this lisle and artificial silk stocking with shadow stripes in white and a kind of overcoloring in the same hue is selling well for sport wear at $1.25. The same style is also offered in gray. ———_>+ > Men’s Wear Fabrics Quiet. Practically no change has taken place in the men’s wear piece goods line. Some duplicates are coming through to a restricted number of firms but selling agents generally report that the market is very quiet. With the lack of any improvement in the de- mand, the mills are virtually in a quandary. It is held doubtful, even if the price reductions in piece goods which manufacturing clothiers have been talking about should materialize, that any stimulus would be given trad- ing. The situation is described as worse than at this time last year and, in fact, goes beyond the experience of some of the men now engaged in the sale of these goods. yours, mail a card to us saying so, money-savers for you—TAKE ADVANTAGE OF T months’ card is illustrated below. Sixteen hundred retail dealers in Western and Northern Michigan receive a special card con- taining wonderful values in seasonable merchandise monthly. If you have not been receiving and we will see that you get yours regularly. They are HE SPECIAL PRICES NOW! This STEKETEE SPECIALS Note This Seasonable Merchandise, and Then Note the Prices! These are Real Values! PRICES GOOD FOR ONE WEEK BEGINNING MAY 6 No. 40—Men’s ‘‘Hirner Foot’? mercerized lisle half hose, Black only, sizes 10/2 and 11, '% doz. box, special at, per dozen $2.00 Rosemary—Ladies’ fibre silk hose, White only, sizes 9 to 10, 4 doz. box at, per doz. No. 33—Men’s mixed bundle Socks, one dozen bundies, per dozen ___ No. 482—Men'’s fibre plated half hose, drop stitched, Gray, Beige, Black, 10 to 11Y2, 41 dozen box, per dozen —..--_ No. 55—Misses Black bloomers, rubber top and bottom, sizes 8 to 12, assorted, one dozen box, per dozen Light percale aprons, medium and _ large, Special at 2 Dark blue percale aprons, medium and large 27 in. Everett Classic Gingham -_-_--_----- 27 in. Johnsten Cheviots >... 36 in. Seagull Percales, 10/20 shorts, Greys and Shepherd checks, only __------------ 36 in. Paramount Bleached Muslin __-----_ 36 in. Valley City Unbleached Muslin -__--- 45 x 36 Special Linen Finish Pillow Cases, per dozen 42x 36 Pansy Pillow Cases, per dozen ____ 36 in. Dotted Marquisette, small, medium, large; per yarg =. No. 1054—Youths’ plain Blue Stifels Indigo Overalls, sizes 26 to 31, assorted, 1 dozen in bundle, per dozen -------------------- $ 7.50 No. 590—Boys’ fine Wale Corduroy Knee 2.00 Pants, sizes 8 to 16, 1 dozen asorted in bundle, per doz. ------------------------ 10.75 1.35 No. 260—285 wt. Overalls, rope stripe, full cut, sizes 32 to 42, per dozen ---------_-- 13.75 Jackets to match sizes 36 to 44. 2.25 1625—Boston Garter, cable web, single grip, assorted to dozen, regular $2.25 number, per dozen 1.90 3.87/, 777—Turkish Towels, double thread, 18 x 36, So ee Ce very heavy, all white, regular $2.25 a dozen, special per dozen --_------_------ 2.05 6.872 4 L—Men’s fine Cotton Handkerchefs, all 7.50 white, large size, regular $1.10 a doz., 11% very special, per doz. ------------------ 1.00 122 Protector Safety Pin Cabinet, 3 gross safety ins, 1 gross No. 1; 1 gross No. 2; 1 gross 122 No. 3, all nickel, regular 75c, special, per 14% Cabinet. 2000 60 12% 0532—Ladies’ Frilled Garters, packed 1 dozen pairs to box, assorted, regular $2.00 a 2.75 dozen, special at, per dozen ~-_----------- 1.80 2.00 No. 111—Red Knit Ties, 1! in. wide, just the fast selling patterns, regular $4.00 25 Special, per dozen 2 ss 3.50 Quality Merchandise — Right Prices —_ Prompt Service PAUL STEKE WHOLESALE DRY GOODS_ - TEE & SONS - GRAND RAPIDS, MICHIGAN May 6, 1925 Advertising Tyros Are Sometimes Very Sensitive. Written for the Tradesman. I have some curious whenever I undertake to take apart retail grocers’ advertising for analyti- cal criticism. I find that just in pro- portion as I am frank in what I say, the grocer tends to get mad. Some years ago I received some ad- vertisements from a Western man. They were about cheese, and it was Western cheese. The man asked me to analyze the advertising. T did, as honestly as I knew how. Some por- tions I found good and some weak. I indicated the strong points. I pointed out the weak ones. One thing struck me as being peculiarly unhappy and inappropriate. That was the reference to “Eastern Cheddars” or “Eastern Style Ched- dars,” I forget which. I reasoned that a cheddar was a well-known form of cheese. That word meant something the shape and_ size of which was familiar to all who knew anything about cheese. So the word cheddar should be used. But this man was pushing Western cheese. He wanted to convince readers that Western cheese could stand alone on its own intrinsic merits—that nobody need go East for any kind of cheese any more. So why remind people of anything “Rastern?”? Why prompt anybody to think of the “East” in this advertising? Why not say Tinnicum cheddars and let the brand stand by itself? My suggestion was made in good faith, 1 thought it worth while. I still think so. I could not see and cannot now see any reason for offense in my suggestion. What was my as- tonishment, therefore, to get a “sore” letter back, to be told that I had not been asked to “ridicule” the advertis- ing, and to be assured that my cor- respondent would not “bother” me with any further letters. Human na- ture sure is a devious thing. Recently I had a similar experience with a man which surprised me be- cause he is a big merchant. He asked for constructive criticism and I gave it to him frankly. I indicated to him the preferred way, as I saw it, for him to print stuff that would raise the status of his business with consumers. I also suggested improvements in his quotations. As T look over the copy of what I wrote to him, IT cannot for the life of me see a thing other than honestly intended helpfulness. True, I had not thought it necessary to hedge about my suggestions with a long ex- planation that I considered his adver- tising as rather good already, not to assure him that I knew he was al- ready a successful man. Well, he “went up in the air” on reading my stuff, saying that his ad- vertising “sells goods, even if it is so rotten!” In passing, I may say that such a statement amounts to nothing, because business was done and money was made long before any advertising existed. Money was made, lots of it, before telephones, railroads or auto- mobiles. But that proves nothing. And the fact that moderately good adver- tising 1s So effective simply indicates that improved advertising would be experiences more effective. MICHIGAN TRADESMAN There are other kinds of men in the world. One I know of is an editor who has endeavored to help a grocer advertise to advantage. He has want- ed to institutionalize that grocer’s ad- vertising on the merit, the quality, the distinctive character of the merchan- dise. He has thought to divert con- sumers’ minds from price to quality. He has thought that one way to do this was to stress the neighborhood loyalty note. Now neither this editor friend “got mad” or misunderstood me when I pointed out that consumers are after value; that value means not merely price, but what is offered for the money; arid that therefore the main thing is to describe the goods carefully and always quote the price. No. these men took me at my word when I said that I wanted to help. I am quoting below the last bit of copy used by this grocer and I ask you to read it to see whether you think it will bring people into this man’s store. Here it is: When Moses was a reporter for the Early Record he passed along the com- mand: “Thou shalt not steal!’ In those days nervous systems and polite society were sturdier than now and could endure such shocks. To-day the warmest utterance that would pass the censor might be: Thou shalt not steal away from thy own district to disburse thy shekels, lest thy experience be as a friend re- lated: “On a recent rainy day my wife saw an advertisement of a down- town market offering milk for 5 cents acan. She bought the limit, two cans; milk, 10 cents, carfare, 12 cents, total 22 cents.” That all? “No, she forgot to include the value of her time and labor.” Anything else? “Yes, she got her feet wet.” Was that all? “No, there was a little ‘flu’ going around!” But why worry? The merchant at- tained his object and charged it to ad- vertising. She attained hers and charged it to experience. There’s comfort, satisfaction and full value in well known and proven qual- ity from a well known and proven merchant. Leave out the fact that this adver- tisement was poorly printed, the type being faint, how effective would it be, do you think, to bring people to this man’s store? Aside from folks who know him and therefore may like to read such—well, it is hard to say what it is without hurting feelings, and I do not want to do that—who will it most attract? But this man takes my suggestions in good part and writes on the bottom of the clipping: “Hereafter my advertisements will carry prices, as you suggested.” Now let me say that it is better to advertise poorly, perhaps, than not to advertise. But why advertise poorly, if anybody indicates, in good faith, a better way? nor his One fault that stands out in most advertising by grocery retailers is the “things and prices” habit. B&M red lidney beans mean something definite to us. But since we got acquainted with Burnham & Morrill and their well known line, two generations have All over the land are young couples keeping house who come and gone. never heard anything definite about B&M. Better, surely, to say B&M red kidney beans in print than not to say anything; but better yet to tell something about the beans. I find in one list a section with two attractive cuts in it, under which comes this: “Genuine Cape Cod Cranberry Sauce” and, except for the “special” price, that’s all. Now, I picture to myself, first, the thousands of housekeepers who know nothing special about Cape Cod cran- berries or whether they are better or not so good as Wisconsin or in what if anything they differ from Swedish lingon berries; and, second, I begin to wonder about them myself. I wonder just wherein the dear old Bell and Cherry brand of Northern Wisconsin berries differ. I also wonder whether there is any virtue in the salt sea air, blowing over those very low flats of Cape Cod that puts a snappy tang into those berries. As my imagination runs riot thusly, I think how I might stir the fancy of others. I think of the leavening of old style “downeasters” who- permeate all portions of our country, also of the generous sprinkling of Wisconsinians who are to be found everywhere; and I think of how both kinds of folks would just lean toward that cranberry sauce with sharpened anticipation if I told them some romance about its origin. I can see how easy it would be to evoke a spirited rivalry between the two main schools of cranberry cultur- ists and get sauce—the one side to prove its good- each side to test my ness and the other to show up its shortcomings. “Standard lowa Sugar Corn” at so much per can. How the mail-order fellows would describe that. Something like this, perhaps: Elsewhere I see “Sugar corn from the great corn State of Iowa; tender, whole kernels, a bit firmer than the finest Maine product, but quite delicate and full flavored.” By the time a reader has got through that description, she is not so con- cerned about price as she is about get- ting something nice and tempting for the men folks, and said men folks are from “Ioway” or not, and will be in- terested from one angle or the other. The mail order men have the printed word only by which to sell goods, and they do sell them by describing them. Why not you? Does it make you “mad” to suggest this? Paul Findlay. —_2 +> Goossen To Represent Lansing at Dubuque. Lansing, May 4—I am pleased to say that our Lansing Association has elected me to represent our Associa- tion at the National convention at Du- buque, Lowa, and expect to go and take my wife with me June 22 to 26. I believe we will enjoy it and I am going to tell them that the Michigan Tradesman published my reports on trade interests, which led to a pure food law and every state followed with laws to protect and no country can sell foods in the United States except they state quality and quantity on every can and bottle or package. So the world must obey our humble work in the beginning. M. C. Goossen. 19 Success in business is going to be just about in proportion to your will- ingness to work. Luck sometimes brings a man some money, but it is hard work that brings him success. NATIONAL DETECTIV SERVICE CORPORATION Ss. G. Eardley, Pres. Neen Eee Private Investigations car- ried on by skillful operators. This is the only local con- cern with membership in the International Secret Service Association. Day, Citz. 68224 or Bell M800 Nights, Citz. 63081 Headquarters 333-4-5 Houseman Bldg. LOSSES from uncollected accounts reduces your Net Profits as Fire Loss would without Fire Insurance. Statistics show that Bad Debt Losess in 1922 were over 200% greater than Fire Losses. We provide a means of proven efficiency for collecting those bad accounts. No lawyer Fees or Commissions. Debtor pays direct to you. THE MERCHANTS CREDITORS ASSOCIATION 208-210 McCamly Bldg. Battle Creek Michigan SELL BY THE CARTON SIDNEY ELEVATORS Will reduce handling expense aad speed up work—will make money for you. Easily installed. Plans and instructions sent with Write stating require- ments, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohlo elevator. A SUMMER HOME ON WHEELS The Clare Auto Tour Trailer is equipped with comfortable beds, a 12x14 ft. waterproof tent. Space under tent in which to cook and eat meals. Every con- venience for comfort. Light and rigid, trails perfectly. Ideal for tourists. Write today for catalog and prices. CLARE MFG. CO. Clare, Mich. Camping and Commercial Trailers MR. MERCHANT:— Discouraged; in the Rut, can’t get out, awake nights? Listen, we will turn those sleepless nights into quiet repose. Write us today. Big 4 Merchandise Wreckers Room 11 Twamliey Bldg. GRAND RAPIDS MICHIGAN NG " BARLOW BROS. Grand Rapids, Mich. Ask about our way. 20 MICHIGAN TRADESMAN May 6, 1925 L— — — a = = BUTTER, EGGS 4®» PROVISI = = = = Where Ali Our Canned Foods Come From. The relative rank of different states in the production of shown in a bulletin just issue by the National Canners’ The canning industry is confined to no one section of the country; it extends from Maine to California and from Wash- ington to Florida; far-off Hawaii fur- nishes its specialty—pineapples—and Alaska provides salmon in immense quantities. The states leading in the production of the articles for which separate state the Census Bu- canned foods is Association. figures are given in reau’s report are listed below, in the order-of the value of their output. The list of states producing each article is, of course, not complete, as only those having a comparatively large share of the total output are included: Asparagus—Chiefly California. Beans, Other Than Baked—New York, Maryland, Michigan, Illinois, Indiana, Wisconsin, New _ Jersey, Maine, Delaware, Colorado. Beets—New York, Wisconsin, New Jersey, Ohio. Corn—lIllinois, Iowa, Maryland, In- diana, Ohio, Maine, Minnesota, New York, Wisconsin, Pennsylvania. Kraut—New York, Wisconsin, In- Tennessee, Michigan. New York, Utah, Illinois, Michigan, Ohio, Indiana, Minnesota, California. Spinach—California, Maryland, New York. diana, Iowa, Peas—Wisconsin, Maryland, Tomatoes — Maryland, California, Delaware, Indiana, Missouri, Utah, Virginia, New Jersey, New York, Pennsylvania, Arkansas, Tennessee. Apples—Washington, New York, Pennsylvania, Michigan, Maine, Ore- gon. Apricots—Chiefly California. Berries—Washington, Oregon, Mich- igan, California, New York, Maine. Cherries—California, Michigan New York, Oregon, Washington. Peaches—California, Michigan, New York. Pears—California, Washington, Ore- gon, New York. Pineapple—Hawaii. Plums—California, New York. Prunes—Oregon, Washington, Cal- ifornia. Clams—Washington, Maine. Oysters — Mississippi, Maryland, South Carolina. Sardines—California and Maine. Tuna— California. Salmon—Alaska, Washington, Ore- gon. Shrimp — Louisiana, Mississippi, Florida, Alabama. Milk—Wisconsin, gan, Pennsylvania, New York, Michi- California, Illinois, Ohio, Washington, Oregon, Indiana. ———_22+>—___ Banana a Wonderful Food. What the Ireland and what rice is to more than one-half the potato is to world, the banana is to the tropics and semi-tropics and to Peru in particular. Up to the arrival of the Spaniards all the hot of South America as well as Mexico lived almost exclusive- ly on the banana. The reproductive the banana is almost beyond belief. An acre of bananas will support between fifty while of wheat at its best will support only portion power of and sixty persons, an acre two persons. The banana’s growth is forty-four than that of the potato and one hundred and thirty-three times that of wheat. Its nutritive are remarkable, far more remarkable than the nutritive powers of the fam- ous date. In the grove of bananas sufficed for had nothing to do except to wander over to a tree get enough food to last a week more. If they wanted clothing they made it out of the thready stuff of the they thatched their huts with the same thing, and that was all there was to life, just eat and sleep and cut off a few heads of enemies now and then merely for the sake of having some- thing to do. With the coming of the Spaniards all this changed and now, while the peo- ple live mostly on bananas, they wish luxuries if they can get them and oc- times greater powers pre-Spanish days a_ single an entire town and the natives and or tree. casionally they do get a chance at something else. —— 1925 Egg Crop. With an early start weatherwise, and a market 5 to 7 cents higher than last year, the quantity of eggs in storage on the first of the month is not signifi- cant of a bumper crop. Estimates of the spring’s crop of eggs are, quite naturally, influenced by reports of packers, who are first to feel the problem of marketing what comes to their doors. It is natural, for example, to be influenced by large February receipts into a belief that we are facing a large crop of eggs this season. How often, too, have the trade been led to believe in a short crop by a late beginning of the move- ment. Farmers are likely to report lots of poultry in the country when they meet other farmers in town with early eggs. Few of them keep accurate records and fewer still compare them one season with another. We now have a better line on the movement and on the willingness of consumers to take eggs freely at some- TSR Se LATA TELE LO LTE TTT EE TT When you pick a “flour” be sure it is the best RED STAR 7 JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN WE STORE GGS WE BUY GGS WE SELL GGS We Sell O POULTRY FEED Oyster Shells EGG CASE MATERIAL, EXCELSIOR PADS, GRANT DA-LITE EGG CANDLERS. Get Our Prices. KENT; STORAGE COMPANY GRAND RAPIDS ~ LANSING ~ BATTLE CREEK Wholesale Grocers | ' General Warehousing ant Distribu ting Ful Pep EGG CASES, Automatic 4451 Bell Main Phones 236 FIELD AND GARDEN SEEDS W holesale ALFRED J. BROWN SEED COMPANY 25-29 Campau Street GRAND Rapips, MicHIGAN IE bE AOE SAREE NE SRE RR BYTE SNE PRL ESOL SS ERIS ANCE TOE NA RCE SAREE TSAR SES ORES STON OE ITS = SE , Z May 6, 1925 what higher prices than a year ago. With due allowance for the moods of the market as reflected in day-to-day orders, and, considering the favorable weather for storing, the April move- ment into warehouses ought to be large and the prices well sustained. We should reach the peak of produc- tion and storing somewhat earlier than usual, >>> Money Sense. Downright monéy sense is needful in business. A man may have social sense, may and be a poor money maker. It was the fate of Lincoln. A man may ahve social sense, may be a great teacher, preacher or organ- izer for the common good without money sense. Moody, the evangelist, would have failed of a house to shelter him had it not been for the money sense of friends. To the human qualities of Steven- son and the poetic sense of Eugene Field money sense was _ foreign. Stevenson married an American wo- man of compensating practical sense. Field died poor in money. I once visited a number of Indiana poultry houses owned by a group of men having a variety of personal quali- fications for business. The least con- spicuous among them for words, and, apparently, for ideas, received me with a few very commonplace remarks, but as we approached the feeding station and heard the muffled purl of 10,000 picking beaks, he paused and said: “That sound often arrests me. It means money.” That man had money sense, and it was no surprise to learn that he was rich. Find the man in your business with money sense. It is not the whole of business any more than it is the whole of life; but without it your business will not prosper. Paul Mandeville. —— +> We Ate Far Too Few. Commenting on the problem of stor- ing better eggs, President Kilbourne of the National, speaking at Minneap- olis, said that, of the eggs stored last year, probably 2,000,000 cases should have been eaten in the spring, and an equal number of eggs that were eaten should have been stored. If eggs were properly graded during the storing season this would be the approximate result, and the eggs which are not the best eggs for storage are at the same time very good eggs for spring con- sumption. The promiscuous storing of un- graded eggs and the selling of ungrad- ed eggs which include the finest among he rest lead to many difficulties later in the year and ultimately to a slowing down in consumption. It is apparent that on the Pacific coast, where eggs are commercially better cared for, consumption is larger, and eggs are to be depended on by consumers. There is no telling to what extent the use of eggs could be expanded in the rest of the country if more attention were given to grading in the spring. Grading too often be- gins with the advent of warm weather, when the bulk of the surplus available for storage is already in store, MICHIGAN TRADESMAN Vitamin A Survives When Eggs Are Frozen. Eggs kept in cold storage in a frozen condition for nearly nine years have been found by the Bureau of Chemistry of the United States De- partment of Agriculture to retain prac- tically their original vitamin A potency. The eggs were tested by feeding ex- periments with rats which had been kept on a vitamin A free diet until they developed unmistakable symp- toms of xerophthalmia, a diseased condition of the eyes which results from lack of this constituent in the food supply. Daily doses of only one tenth of a gram of the frozen egg pro- duced noticeable improvement in the condition of the eyes, while one-fourth gram doses, in most cases, cured the disease. The daily feeding of this small quan- tity of egg also caused the animals to resume growth, which had stopped on the vitamin-free diet. Rats in similar condition improved at a slightly greater rate when fed on strictly fresh eggs. —_22>__ Reinder Meat. About a million pounds of reindeer meat per season are being shipped from Alaska for the American market. Thus we begin to realize at last the benefits long promised from the multiplication of the reindeer herds in our sub-Arctic territory. It is said to be very good meat, pal- atable and nutritious. It will find its way into scores of American cities, particularly in the Western coast states, and into thousands of American families. It will be am agreeable vari- ant of beef. But the beef industry will not regard the mvasion with any dis- may, at least for the present. A million pounds of meat is hardly a mouthful for Uncle Sam. The quan- tity available this season is less than 500 tons—only a few carloads. Event- ually it may be multiplied many times, and become an important adjunct to the national meat supply as our home grazing grounds diminish. ————_> 22 Now Owns Biggest Onion Plant Farm San Antonio, Tex., May 2—Almost at the door of San Antonio lies the world’s. greatest onion plant farm. Twelve years ago C. H. Melton, of Devine, conceived the idea of growing and shipping Bermuda onion plants to supplant the old dry idea. He im- ported 30 lbs. of seed from Teneriffe Island and, when the tender sprouts were poking their heads above the ground, sought the aid of the classified advertising columns of the San Fran- cisco Express. The small advertise- ment brought results beyond his most optimistic hopes. To-day Mr. Melton is shipping 5,000,000 onion plants daily and cabbage plants in carload lots. Porto Rican sweet potatoes have been added to the huge establishment and he will market. 20,000,000 potato slips. There are 400,000 pecan trees in the nursery and within five years there will be 1,000,000 ready for mar- ket. Advertising has been the big factor in his success. The newspapers and periodicals have been his standby. He owns his own printshop and, to keep going day and night, he built his own light plant. ——__so>__— What store will people patronize most frequently; the store where they meet with smiles and cheerful greet- ings, or the store where the atmosphere is gloomy? MEAT COOLER FOR SALE IN BUILDING 230 W. 12th St. HOLLAND, MICH. 5 x 13 feet PRICE RIGHT See I. Van Westenbrugge 208-10 Ellsworth Ave. GRAND RAPIDS, MICH. 21 Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce Watson-Higgins Milling Ce. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN M. J. DARK & SONS © GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables STRAWBERRIES Season is early this year. now. Berries are beautiful and price is within reach of all. PINEAPPLES Good ripe Cuban Pines now plentiful and reasonable in price. THE VINKEMULDER CO. GRAND RAPIDS, MICH. Send your order to us. The most desirable sizes are abundant now, later on sizes will be smaller. Carlot receipts are liberal Buy liberally now. 22 MICHIGAN TRADESMAN May 6, 1925 ay VQ NS Ha — ag: ner cam lb Te ha =e o_o “J 7 Michigan Retail Hardware Association. President—A. J. Rankin, Shelby. Vice-President—Scott enarsek, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Sporting Goods an Excellent Line To Push Now. Written for the Tradesman. The hardware dealer has long since commenced to feel a steady call for fishing tackle and baseball outfits. Dur- ing May the demand for golf, tennis, lacrosse, yachting and boating supplies will continue to develop. It is up to the dealer to make the most of his opportunities. If he is content to sit back and let the business seck him out, he will be lucky if he comes out ahead of the game at the end of the year. It is not enough to merely have a good stock. Nor is it enough to start the season with a fine window dis- play, never to repeat it. In these days of competition, when it is so easy for the sportsman to get what he wants without visiting his hardware store, the hardware dealer must hustle after business. He must, metaphorically speaking, grab the sportsman’s sleeve and say, “Step right in. You do not think that you need a new rod or bat or a better canoe, but I know that you do.” Of course you can’t sell a man what he doesn’t want to buy. But you can pretty often convince him that he needs something you have to sell. How can this be done? By forcing the attention of the community to the sporting goods you carry in stock, and by appealing to the natural desire of every good sportsman to have the very best in the way of equipment. As the woman will buy the best flour because she knows it will make the most appetizing cake, so the sports- man will buy the best rod, the best line, the best golfing outfit, or what- ever it may be, because he knows the best in equipment will enable him to get the most enjoyment out of his favorite sport. This is where the value of good newspaper advertising and good win- dow display comes in. What the eye does not see the heart will surely not grieve for. The way to make a man covet a new fishing rod is to give him a glimpse of it. Thus it is important, now that the sporting goods demand has come, to stimulate it by all possible means. Seize every opportunity of calling at- tention to your store, and your stock. Make the early baseball games of your local season the pretext for a good dis- play of baseball equipment. If you have a city or county league, offer a prize for the first home run, or the first hit over a certain portion of the fence. Give away score cards to patrons of the early games. Whatever is decided upon, the great thing is to identify the store with the baseball enthusiasm of the community. That being achieved, the hardware dealer will sell more equipment than he ever imagined possible. The same is true of fishing tackle, or any form of boating, or golf, or tennis. A prize might very well be offered by the enterprising hardware dealer for the largest fish, the quickest time made between certain points on river or lake, the first record on the local golf course. The methods are innumeriable whereby the aggressive hardware dealer can keep his sporting goods de- partment prominently before the com- munity and pull in the buyers. As in every other branch of the hardware business, the dealer must advertise his sporting goods, or his store and his stock will be forgotten. One merchant who has been rather cautious in regard to “reaching out” states that he has done well this year with a sporting goods department. Partly from his conservative point of view, and partly because he thought that he was a little outside of the con- sumptive field, he had not ° been handling any sporting lines in the past, except for yachting supplies and a little fishing tackle. This year he determined to adopt a new policy. He laid in a comprehen- sive, though not over heavy, stock of every article of sporting goods likely to be in general demand. He cleared out a portion of his store which had been choked up with a miscellaneous collection of hardware, put in a few artistic glass counters, and engaged a clerk to look after this department ex- clusively. Coincidently, he has been running excellent sporting goods dis- plays in one of his windows. He reports that already more goods have been sold than he anticipated, and that his windows attracted much larger crowds than they had formerly done. “I have never seen so many people stop to look at my windows as since I put in these sporting goods displays,” he says. They are, not only an excellent advertisement for my sporting goods, but they constitute a good advertisement for the entire store. Young and old, male and fe- male, all seem to be attracted by sport- ing goods; and although I do not mean to have a continuous display throughout the season, you will not find me running a month without at least one good sporting goods display.” A traveler for a gun company re- cently told me that one of his best and most effective selling methods was to attend any gun club meeting that Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN 7 Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle SODA FOUNTAINS Spring is here. Your fountain will soon make you money. We have some good buys in new and used Fountains and back bars, chairs and tables. Fountain accessories of all kinds. G. R. STORE FIXTURE CO. 7 Ionia Avenue N. W. Foster, Stevens & Co. WHOLESALE HARDWARE en 157- 159 bance - 151- 161 Laws A N. Ww. GRAND - RAPIDS - MICHIGAN BROWN & SEHLER COMPANY “HOME OF SUNBEAM GOODS” Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep-lined and Blanket - Lined Coats Automobile Tires and Tubes Automobile Acessories Garage Equipment Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN —————————— al May 6, 1925 MICHIGAN TRADESMAN 23 happened to be held in the place where he was for the time being lo- cated, and to demonstrate his weapon by some shooting stunts, and taking part in any of the regular competitions that might be going on. This points the way to one of the most effective methods of developing trade in sporting goods and advertis- ing the sporting goods department. That is, to get right into the actual game. The hardware dealer may be past the active age, but he can en- courage the younger members of the community by taking a friendly in- terest in their sporting and athletic activities. A salesman on the sport- ing goods staff who is likewise active and prominent in any. popular sport is bound to be an asset. Encourage your salespeople in all departments to take though not necessarily an an active undue—part in sporting activities that appeal to them. As for the hardware dealer himself, he can become a more or less active member of a club, take an active part in the organization, open his store or office for club meetings, and donate a small prize. With connections of this sort established it is. easy to in- troduce any new line by simply bring- ing the article to one of the meetings and inviting the opinions of the mem- bers in regard to it. If there is no club, see what you can do to organize one. When that has been accomplished, a first step is taken toward creating an active de- mand for your goods—and as a rule it is a very long step, too. A merchant who enjoys a good de- mand for sporting goods should, if possible, run a repair shop, especially if he is handling bicycle and auto- mobile supplies. Repairs are often wanted by sportsmen, and the store that can handle this sort of work has a first call on the sportsman’s patron- age. This repair trade is larger than most people imagine. Much of the business can be made to yield a satis- factory profit; and if the repair de- partment can be merely made to pay its way, it is worth being operated for the advertisement involved. Cus- tomers want and appreciate such little repairs as re-stringing of tennis rackets, repairing of rods and golf clubs, look- ing after bicycles, etc. A repair shop in this way tends to consolidate the merchant’s business. Victor Lauriston. —_—_es>—__ Chain Store Methods of Sales Has Grown Rapidly. Originated some forty-six years ago by the late F.. W.- Woolworth, the chain store idea of distribution of mer- chandise has gained steadily in favor with the passing years, and to-day a large portion of the country’s popula- tion has come to depend upon such organizations for a large part of their needs. Though the originator of the system restricted his operations to the distribution of articles retailing for -five and ten cents, the idea has been adopted in numerous lines. Chain grocery stores are in operation throughout the country; shoes are be- ing sold in the same manner by com- panies operating strings of stores ex- tending over a large territory, and one organization is now operating a total of 475 department stores. Growth of this industry has been particularly rapid in the last ten or twenty years. Original investors with keen vision who saw the immense future of such companies have accumulated large fortunes from their investment. While the companies that have adapted the chain store system to the distribution of various articles have all been crowned with broad success, the Woolworth Company, which held fast to the theme of the founder—that of distributing low-cost products—has had the most phenomenal career. Begin- ning in 1879 with one small store lo- cated at Lancaster, Pa., this company has assumed national proportions and now operates more than 1350 stores doing an annual gross business of $215,000,000, serving large portions of the populations of the United States, Canada and England. The first of a series of stores was opened in Havana, Cuba, last year. From 1879 until 1912 the expansion of this company’s busi- ness was financed entirely by the re- investment of its earnings. In that year the present company was formed to take over and operate the proper- ties and business of the original con- cern and several others. Sales have shown tremendous growth annually, and last year, the largest in its his- tory, aggregated €215,501,187, con- trasted with $27,760,664 in 1906. The S. S. Kresge Company, formed in 1897, eighteen years after the Wool- worth organization had _ its inception, has also had a remarkable career. It now owns a string of five-ten and twenty-five cent stores situated in 198 cities and towns in twenty-five states. Like the Woolworth, Kresge until 1912 financed its expansion through the medium of ploughing back into property account its surplus earnings. With the aid of new money provided through the sale of stocks of the new company then formed, its growth since that time has been amazing. Gross sales have increased from $10,- 325,487 in 1912 to $90,098,248 in 1924. These companies are. all in strong asset position, though naturally carry- ing rather large inventories. The chain store theory has also proved practical in fields other than those in which the companies mention- ed above have prospered. The J. C. Penny Company is a good illustration. It operates almost 500 department stores in thirty-three states and has assets of over $20,000,000, the result of an original investment of $6,000. G. R. Kinney Company, Inc., and the Melville Shoe Corporation have made a success of this method of distribu- tion in the shoe trade, the former op- erating almost 180 stores and the lat- ter a chain of 108 stores, and, like those in other lines, contemplate fur- ther expansion of these facilities as time and conditions warrant. The fu- ture of the companies operating on this plan is best indicated by the recent past. They have proven more popu- lar with the public in the last five or six years, according to those who have followed the situation closely, than in all the years prior to that time. (Copyright, 1925.) Kept awake by rattling windows KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. FARM SEEDS, CLOVERS, TIMOTHY, ALFALFA, GARDEN SEEDS The business conducted by Mr. Alfred J. Brown the past few months is now carried on by A.J. Brown & Son, Inc. 9-11 Ionia Ave, Grand Rapids, Mich. We earnestly solicit your orders NOT CONNECTED WITH ALFRED J. BROWN SEED CO. Handle Reynolds Shingles For Profit and Satisfaction “€ Fine Site for Wooden Ware Factory Michigamme offers one of the best sites in the Upper Peninsula for a factory, consisting of 20 acres of land situated on beautiful Lake Michigamme, with 3 Railroads and the State Trunk Line running right by it-——this site is right in the heart of the timber. There ought to be business enough in the counties tribu- tary to Michigamme alone to keep a wooden- ware factory busy. Namely: Marquette, Houghton, Keweenaw, Baraga, Ontonagon, Iron and Dickinson Counties. Apply to Cc. F. SUNDSTROM, Supervisor, Michigamme, Marquette Co., Mich. May 6, 1925 - — = => = = = oe oe eit i ( ((! yy = ~ ~ ~ = i = = OMMERCIAL TRAVELEB: (rw AS ee ENV NN \ Aww News and Gossip Regarding Michigan Hotels. Kalamazoo, May 5—The opening festivities at the Warm Friend Tavern Holland, last Friday evening, are re- ported to have been most interesting and entertaining, as well as largely at- tended. The Tavern will, no doubt, prove a financial as well as social success. It is in good hands, M. L. Tyson, the manager, coming to the institution with a record of accomplishment in other fields, and though the hotel is in the class of what is known as “com- munity built,” it will, no doubt, make a record, provided the management is not hampered with the whimsical ideas of numerous and petty stockholders. This is too frequently the cause of failure in this class of enterprises, but such of the stockholders as I have met, in this particular instance, appear to realize that very much depends upon co-operation, and Mr. Tyson will probably have good backing. The hotel is, without doubt, one of the finest of its class in the entire country, and yet was economically built. It contains every known con- venience, is high class in appearance, and is especially equipped for high- grade service. Especially is it pre- pared to produce results in its feeding departments, with modern culinary appliances of every nature. Some day in the near future I am going to write more in detail of this wonderful enterprise and how it was developed. Holland is now well supplied with hotels, but not too many, I am in- clined to believe. It is a growing city, made up of thrifty and conservative citizens, with extensive manufactures, and these will bring to the hotels busi- ness of a high order. One establish- ment alone employs 1,500 sales man- agers and travelers, in all parts of the country, all of whom visit the home city at least once in each twelve months. This patronage in itself will almost warrant the expenditure which has been made to enhance their per- sonal comfort. At Grand Haven, the other day, I paid a visit to the Hotel Gildner, con- ducted by Messrs Mead & Nemeth. These gentlemen took charge of the Gildner about a year ago, and have made some decided changes in the institution, not only physically, but in methods of operation. It is one of the few establishments of its kind that shows a profit in its operation of its cafe. The food is good, service excel- lent and its charges moderate. For instance here is an excellent dinner, served in an attractive dining room, for which 50 cents only, is charged: Puree of Green Peas Pork Shanks with Sauer Kraut Ham and Veal Croquettes, Green Peas Home made Sausage Patties. Mashed Potatoes Roast Prime Ribs of Beef au jus Roast Leg of Lamb, with Jely Potatoes Cold Slaw Bread and Butter Rice Pudding Assorted Pies Ice Cream and Cake 3everages An a la carte bill accompanying same is equally attractive and reasonable in price. President Walter Hodges, of the Michigan Hotel Association, accom- panied by the writer, made an auto trip to the Straits, last week, calling upon many hotel men, securing two score of new members for the Associa- tion and, incidentally, making some observations as we annihilated space. Some of them you will find here. On M 11, after leaving Grand Haven we stopped over night with that royal host, Edward R. Swett, of the Occi- dental, Muskegon. Ed. has just hon- orably disposed of the Michigan Retail Grocers’ Association, which brought him many shekels and much hard work but was exceedingly amiable, and ex- pressed himself of the opinion that the resort business this season, weather being favorable, would exceed that of previous years. George Woodcock, of the Muske- gon, also felt quite chipper over the situation. The location of the Mus- kegon, so far as transportation lines are concerned, is ideal, and commercial business requires a very radical slump to interfere with his patronage. George still specializes on fish dinners, some of the best meals I ever destroyed along this special line having been provided by him. At Montague, I discovered “Bill” Peck champing at the bit because no cribbage expert worthy of his con- sideration was at hand to break a lance with him. Mr. Peck makes the Frank- lin House radiate comfort and the boys like to stop with him. His meal offerings are homey and his rooms modern. Claude Peifer, Hotel Shelby, at Shelby, was entertaining the Exchange Club at luncheon when we arrived there and manhandled us to the extent of forcing us to partake of real straw- berry shortcake and well brewed coffee. We accepted the punishment cheer- fully, and the writer especially, being among old friends and neighbors, en- joved the club deliberations. Mr. Peifer, who but recently re- gained possession of the Hotel Shelby. has a popular place, much frequented by commercial men at all times of the vear and by tourists during the resort season. One of the reasons for his profitable operation of the hotel is that he is a most likeable fellow, is much admired by his own townsmen, and nerforms a satisfactory service to his fellow man. Toseph Weigers, Wigton Hotel, Hart welcomed us cordially, extending us the fifth dinner invitation for the day. Toe, used to be at the desk at the Oc- cidental, Muskegon, but he struck out for himself, bought a good proposition and is now enjoying the reward of his enterprise. You couldn't help but like him. in any event, but he is toting fair with his patrons and they. in turn, show their appreciation of his efforts fully. When we stepped into the Scottville Hotel, at Scottville. we found P. F. Eastman had recently purchased same, and every evidence that he is going to fit into it nicely. From kitchen to attic this little hotel is a model of cleanliness and deserves much con- sideration. Scottville, fortunately, has a lot of live business men in its make- up. Their patronage is much sought after by traveling salesmen and thev incidentally find a good hotel to look after their comfort, hence good patron- age and a happy landlord. You can’t get away from that man, Henry Nelson, at the Chippewa, Man- istee. If you accept his hospitality for Morton Hotel OU are cordially invited to visit the Beautiful New Hotel at the old location made famous by Eighty Years of Hostelry Service. 400 Rooms—400 Baths Menus in English WILLIAM C. KEELEY, Managing Director. IN THE HEART OF THE CITY Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION The Pantlind Hotel The center of Social and Business Activities. Strictly modern and _fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in connection. 750 rooms and up with bath. Rates $2.50 HOTEL CHIPPEWA European Plan HENRY M. NELSON Manager MANISTEE, MICH. New Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room $1.50 and up E 60 Rooms with Bath $2.50 and $3.00 Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS 150 Fireproof Rooms Rooms with bath, single $2 to $2.50 Rooms with bath; doubl None Higher. : Te Excellent Cuisine Turkish Baths WHEN IN KALAMAZOO . Stop at the Jark-Americun Tote! Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. May 6, 1925 a brief visit, he is on hand with an as- sortment of alibis tending toward keeping you for a longer period. I have said much about this extraordin- ary individual, but the outstanding fact still remains that, without any previous hotel experience, he took hold of the Chippewa at a time when it was mak- ing but nominal returns on the invest- ment, gained the confidence and ad- miration of the traveling public, by his earnest desire to please, tried to give them just what was good for them, and—there you are. Not only is the Chippewa now phy- sically attractive, but it has established a record for feeding a larger percent- age of its guests than any place I have heard of—fine meals at popular rates. Try to duplicate this dinner at any other place you know of: Chicken Consomme, with Vermicilli Dill Pickles Broiled Lake Trout, au gratin Roast Leg of Veal, au jus Boiled Beef Tongue, with Spinach Baked Sugar Cured Ham, with : Apple Cottage Cheese Salad Steamed and Whipped Potatoes Sugar Corn Apple Pie Beverages Raspberry Preserves, Home Made Rocks Mind you, all this, with dainty ser- vice, for 75 cents. Mr. Nelson spec- ializes on home preserved fruits and vegetables and serves them liberally. The Hotel Northern, Manistee, which has been closed for some time, has been purchased by Frank Hughes, thoroughly and completely overhauled and refurnished, and is al- ready enjoying a satisfactory patron- age. Among the improvements is| a modern coffee shop with high-grade equipment, giving excellent service. Mr. Hughes has a strong competitor in the Chippewa, but in normal times there ought to be enough business for both. About two years since Joseph H. Winkler bought out the Hotel Yeazel, at Frankfort, and is operating it as The Inn. Recently the premises have been much improved, and it is popu- lar. A considerable bunch of com- mercial men who were parking there were warm in their praises of the Inn, its owner, and very genial representa- tive, Geo. E. VonHoffman, who is a glad-hander right. Meeting these pleasant people, renewed our stock of “pep,” enabling us_ to make further advances on the bonifaces of Northern Michigan. We found Frank Orcutt, of the Northway, Beulah, paint brush in hand, re-organizing his place for the summer. As Carl Montgomery would sav, “he has a durned good hotel,” and makes it hum during hot weather. Frank used to stop with me at Pent- water and always seemed to be pos- sessed with the notion that he could run a hotel: that is, that he knew how he would like to run a hotel of his own. He-now has it—and a good one, too. He is one of my good friends who allows me, uncomplainingly, to “tell” him how to operate his place and then gets back by “showing” me. The Beaulah Inn, J. G. Mosher, owner and operator, was receiving a fresh coat of paint and many repairs, though in prime condition. Recently running water has been added to the room equipment, which is a decided improvement. The Inn, opr account of being open the year around, is na- turally favored by traveling men. : It was, indeed, refreshing to again grasp the hand of W. O. Holden, Park Place Hotel, Traverse City, after be- ing away from that region for several months. “Billy” Holden began: his connection with the Park Place forty- four years ago, and has been in active management for a quarter of a cen- tury. I think I.can safely make the claim that he has been longer in hotel service than any other operator in Michigan, with the single exception of W. F. Schultz, of.the Ben Franklin, at Saginaw. This is one of the old fashioned, homey places that some of the older Potatoes Jelly MICHIGAN TRADESMAN travelers love to talk about, and Mr. Holden exactly fits into the film, al- though I would much dread going to call on him this summer if I even sug- gested that he is old fashioned. Not:a bit of it. If any other establishment in Northern Michigan has got anything on the P. P. Iam certainly in the dark about it. But the fact remains that the older boys claim that “Billy” re- tains all the features which made his establishment historically notable, has the same notions about hospitality he always possessed, and yet keeps him- self young, besides keeping his place modernly comfortable. When we reached Elk Rapids, we naturally drifted to the Elk Tavern, the affairs of which are directed by Mrs. Margaret R. Bosworth, most worthily. She was there, decorating and embellishing her Tavern, prepara- tory to the opening of the tourist sea- son, which means much to Elk Rap- ids, it being on M 11, the direct route between Traverse City and Petoskey. Mrs. Bosworth also runs a good hotel and succeeds in making her patrons agree with her. Her scheme of decora- tions and furnishings would add luster to the achievements of the country’s best hostelries. I wish you could all enjoy the real satisfaction of seeing them. The Tavern is now equipped with running water and baths, clean as can be and food service the best. Ye Wayside Inn, at Elk Rapids, is run by Fred D. Curtis. He specializes on his cusine and his chicken dinners are heard of near and far. To attempt to add to his reputation as a caterer, by a press notice, would be like decor- ating the lily artificially. He has a well kept place right on the main trunk line, a dining room unique and attractive and his chicken dinners. Not to have partaken of at least one of them in your Northern travels demon- strates that you are missing a bet. This brings us to the Cushman House, Petoskey, W. L. McManus, Jr. owner, manager and _ entertainer. Words are inadequate, at this moment to treat his case now, so I will pass him up for future consideration and analysis. Frank G. Cowley, owner of Van Etten Lake Lodge, at Oscoda, in an- nouncing the opening of his resort, makes it known that Harry G. Janke will be the manager. I am glad to know this, for Harry is a most deserv- ing young man, with experience gained at the Wenonah, at Bay City, and the Bancroft, at Saginaw, and he will be a great factor in peddling out hos- pitality at the very excellent resort mentioned above. The other day, on our trip North, we unearthed a sign bearing this informa- tion: “Free tourist camp; free coffee served.’ Now that communities are offering the inducement of free camp sites, fuel, shower baths, coffee, elec- tric lights, etc., it will not be such a far cry to “free meals.” And with the possible addition of “free rent,’ we ought to have the touirsts with us al- wavs. Think what a_ saving that will make on our expenditures for ad- vertising and other publicity? The Hobbs House, at Fife Lake, has been purchased by Henry Kircher, formerly of Traverse City, and_ will hereafter be known as the Fife Lake Hotel. This establishment, though right in the heart of the business district, is also on the shore of a beautiful lake by that name, and with the improvements it is undergoing at the hands of Mr. Kircher, is bound to prove attractive to tourists as well as a great accommodation to the com- mercial trade. At an opening dinner, last week, 75 of the town’s business men participated and pronounced it a great success. President Hodges, of the Michigan Hotel Association, was empowered at the last meeting of the Executive coun- cil, to appoint seven delegates and a like number of alternates, to attend the annual convention of the American Hotel Association, at Colorado Springs, June 4, 5 and 6. He will be glad to hear from such members of the State organization as would like to go. Charles C. Shants, who for a year past has been manager of the Hotel Tuller, Detroit, is now general man- ager of the three additional hotels re- cently erected by the Tuller syndicate, known as_ the Royal Palm, Park Avenue and Eddystone. Mr. Shants has had an_ active career in hotel lines covering a period of thirty years. At the age of twenty, he was steward on the D. & C. steam- ship line, a position he retained for several years or until he was appoint- ed land steward for the Buffalo and Cleveland Transit Co., following this up with service as manager of the Detroit Yacht Club. He was best known as managing director of the old Cadillac Hotel, and the wonderful reputation of that famous caravansary was largely achieved through his in- defatigable efforts. His qualifications are many, combining good business sense with a spirit of true hospitality. The annual roster of the Michigan Hotel Association will presumably be in the hands of its members, neatly framed in mahogany, this present week. It contains a list of over 400 members in good standing and will be found hanging in the lobby of an equal number of Michigan hotels. On or about May 29, the secretary will transfer his office from the Burdick Hotel, Kalamazoo, to Cedar Springs Lodge, Glen Lake, (Maple City P. O.) The Olympia Hotel, at Mt. Clemens, has been sold to Sam Elkin, proprietor of the Hotel Elkin, of that city, by Thomas E. Matthews, who has been operating it for many years, and is now retiring on account of ill health. Mr. Matthews contemplates putting in a year or more of travel before enter- ing any further enterprise. Max Elkin, son of the proprietor, well known to the Michigan fraternity, will manage the Olympia and announces there will be few changes in the personnel of the institution, at least not for the present. S. H. Peck, a former Michigan ho- tel operator, and for about ten years lessee of the Battle House, at Mobile, Alabama, has, together with his as- sociates, acquired that property by purchase, and the new owners will ex- pend a million dollars in improve- ments, which will increase the number of rooms to 400. F. Taylor Peck, his son, is at present manager of the Bat- tle House. He is also well known to the Michigan fraternity, having at one time been secretary of the Micht- gan Hotel Association. The Greeters’ organization, largely made up of front office employes with a sprinkling of hotel managers and owners, is growing rapidly, and is also making an exceptional record of accomplishment. In many instances hotel executives are encouraging their clerks to join, paving the individual dues and granting leaves of absence to enable them to take part in its delib- erations. That it is well thought of by seasoned operators is evidenced by what Henry Bohn says about it in a recent editorial in his Hotel World: The size of the Greeter fraternity to-day surely must mean something to the individual member. When he spends a thoughtful moment, allow- ing his mind to dwell on his Associa- tion, he sees it, undoubtedly, as a large representative body of men engaged in hotel work, bound together for the common purpose of serving hotel guests in the most satisfactory man- ner possible, both for the pleasure of the guest and the hotel operators. But how does the hotel guest look at this organization? Does he see it. at all? Does the traveling man, riding the Pullman between St. Louis and Chicago, know that the first man he will speak to at his hotel in Chicago will be a Greeter? He should be educated to the knowledge that the man behind the desk is a Greeter and 25 that Greeterism stands for service to hotel guests. Not only actual hotel guests should know it, but the very word “Greeter’ should mean to the general public an organization identi- fied with hotel operations which cares for the public when it makes its home at hotels. Hotel men, help your employes to educate the public in the benefits of such organization, and then boost the game by giving it your financial back- ing. It will prove a satisfactory in- vestment. Frank S. Verbeck. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Muskegon Ses Mgr. Michigan Hotel Whitcomb eset j Mineral Baths \ THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN The Durant Hotel Flint's New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor MICHIGAN TRADESMAN May 6, 1925 26 —_ x and they doubtless do their share of much of the still drink business is pac ( ae COS ; 23) oe business in the other still drinks. going elsewhere. The fountain man EC tye « soa SS There are other fountains scattered can give this branch of the business z =F y g 3 = = = ;| over the country where big business more careful attention to advantage. 7 rE 2 : = oo = (7g oe - = = = = = = = = cot = = — — = == E> — —=, = =A} a Catering To the Phosphate Customer at the Fountain. As we approach the warmer days of the spring the fountain man naturally begins to think of the people who will be thirsty and of how he can offer something that will quench that thirst. There are many good drinks that are indulged in more particularly because they quench thirst. One of these is the phosphate, which can be supplied in a number of flavors. The old hands will remember back in those days when the demand for phosphates was far greater in propor- tion to other drinks than it is to-day. In fact I can remember one fountain in New York where we sold more orange phosphates than we did any other drink and, more, we sold them for ten cents in the days when few fountains were selling any drink for more than five cents. However, we were serving a twelve-ounce glass filled with an orange phosphate that would have reminded you of the Cal- ifornia orange groves if you had ever visited them. The drink was long and cold and had the flavor of the most delicious of oranges and the people showed their liking for it by giving us a big patronage. Orange phosphate was not the only one. There were lemon, pineapple, grapefruit, grape, lime, raspberry, and a few others of less note. The favorite was the orange. Looking at existing conditions at the fountains I have a chance to visit I often wonder what has become of the phosphate customer. Oh, yes, they are still serving phosphates and in many instances serving them for the old-time nickel, and while perhaps the glass is a trifle smaller, still consider- ing the present cost of supplies, the service is sufficiently large at most fountains to give satisfaction. Not long ago I was talking with a friend who is manager of another large fountain about his phosphate business and asked him why he thought there was so little demand at the fountain for this type of drink. He told me it was his opinion that people had tired of plain drinks and that to-day they wanted something with ice cream in it or else a milk drink of some. kind. I told him frankly that I did not agree with him, and as a proof of the fact that people still drank plain drinks I called his attention to the enormous growth of the bottled drink business and to the fact that most of this busi- ness was of a nature similar to the phosphate of the fountain and that the capacity of the bottles was the same as that of the average phosphate glass, so that it was evident that the people were willing to pay the price of a phosphate for a drink of similar size. He acknowledged that I was right, but contended that many of the bottled drinks were stimulating, but here I had him again, for I pointed out that these drinks were also sold at the soda fountains, but that here again few fountains seemed to be holding their own and that for some reason there were large numbers who preferred to secure these drinks in bottles rather than at the fountain. My friend ac- knowledged that much of the trade that should come to the fountain was going to other places. I told him I did not believe this to be necessary and pointed out that there were fountains which knew how to take care of this trade and keep it coming. I cited the case of a small drug store in the West which is re- puted to sell more of a certain stimu- lating drink than any other fountain in the country, the average summer sales using a barrel of syrup each day, which means that they serve about 4,500 glasses of this one beverage daily. I am told that this fountain in a year consumes about 1,000 gallons more of this syrup than any other fountain in the country. I do not know how much they are dispensing of other still drinks of the phosphate nature. It is not to be assumed that they can have the run on every flavor, is being done in the still drink line, which prove my contention that there are plenty of people who like this class of drinks. It must be evident to any careful student of the soda fountain business that the phosphate customer has been more or less neglected, as a whole. Dispensers seem to have looked on these customers as “five-centers,’ and therefore as not worth while. The phosphate customer is here. He is in your town and the only thing you need do is find out how to win him. The first thing to do is to study this customer and find out how he likes his drink served and then cater to him or her. These customers may only be five-cent customers but they want to be served as though the five cents they have to spend were wanted. They expect to be treated politely and with as much courtesy as the person who orders a fancy combination at five times the price. Then there is the flavor of the drink. I frequently order a phosphate and find the flavor is so poor that with my eyes closed I could not de- termine what I was drinking. Ex- perience has shown me that people who order phosphates like them to be of the flavor asked for and at least sufficient so that they can recognize it. I have been successful in develop- ing a large demand for still drinks and have attributed my success largely to ability to produce syrups of a quality that attracted attention to their flavor. I do know that it is the flavor of a thing that sells it plus of course, ser- vice. There are nationally advertised flavors. Study any that is a marked success and you will admit that there is a peculiar quality to the flavor that makes it appeal. If you are making a drink, be it an orange phosphate or some combination of flavors, study that flavor until you know that your drink will be marked for quality of flavor. ‘Manufacturers of concentrates are striving to give you the right founda- tion on which to build this branch of the business. They are using the best materials and the choicest fruits and extracting their flavors in the most scientific manner, with the result that it would seem that there was little ex- cuse for failure to secure a goodly share of this phosphate business. Yet we are face to face with the fact that Another point that needs the atten- tion of the fountain dispenser is ac- curate mixing. Go to some bottling plant where they are making popular brands of still drinks and note the fact that exactly the same amount of syrup goes into each bottle and note also that the drink is not sweet—that is, they do not have the false impres- sion that the way to make a drink good is to make it one-third syrup. No, they know the average taste so well that we hear no one saying it is not sweet enough or is too sweet; yet at the fountain they are constantly say- ing it is one or the other, usually too sweet. The dispenser should have the ad- vantage in that he is able to cater to varied tastes and can make it a little sweeter if the customer desires, but for some reason dispensers are obsessed by the sweet idea, with the result that the business goes to the bottler, and many a fountain to satisfy its cus- tomers is paying a bottler to mix its beverages when it might be doing so and making the profit. Of course it is wise to handle bot- tled beverages to supply demand, but surely it is possible to mix such fine drinks that people who drink at your counter will soon discover that you are a competent mixer and order the bottled drink only when they desire to take it away from the store to drink. There is, let me say, a good home trade to be catered to with bottled drinks that you cannot hope to reach with the regular fountain drinks. But don’t let the bottler surpass you as a mixer of drinks. In adding the phosphate to a drink care should be used. People like the acid twang that it gives, but this should not be overdone. Just the right amount of phosphate brings out the fruit flavor of fruit drinks. While a few will call for phosphate to be added to other flavors you will find that the majority call for a fruit flavor. Give these customers a little better service this year, serve them better drinks, and you will find it possible to increase this profitable branch of the business greatly. Here and there we find a dispenser doing it, which proves that others can do so as well. E. F. White. A certain amount of rheumatism and liver trouble always accompanies piety. WILMARTH SHOW CASE CoO. CNSR NUE Manufacturers and Designers of aN MICHIGAN Finest Dru Store Fixtures EPO ese (6 Representatives in All Principal Cities -/ eee May 6, 1925 “ : MICHIGAN TRADESMAN 27 Dispenser Must Be Willin; i i i W ES RI g. And that means that international vis- RR Dispensers should be eager to serve iting has become democratic and the HOL ALE DRUG P CE CU ENT fountain patrons, they should be agree- peoples of all nations are more and Pri . able, deft, tactful and prompt. Most more calling on each other and getting eee quoted are nominal, based on market the day of lemme. dispensers know that it is simply a acquainted. The Baedeker guide nel of making them do what they achieved circulation and wealth and pone — “ Lyla oad ena 8 ee 25 Cinchona ------~- @2 10 ee : 0 : ar now they should do—and it is up to an immense vogue because it func- Boric (Xtal) - 15 g s Lemon sree 2 0002 25 ee en = the boss to do that. One way to have tioned as a sort of handbook and vis- pi age ae . g 2 acer ot bg 193 34 ree eae Ss s i : : Mic _. ainseed, bld less 1 2 @1 34 CCT i isi prompt service is to offer a weekly itor’s companion for those who go to Muriatic - - 3% 8 pee raw, bbl. @11l Gentian ------- o1 38 prize to the dispenser who waits on the see and admire their world neighbors. pe aa 18 2 Mustard, ‘artifl. of @ be Ginger, D. S. -- @1 80 most customers, but do not permit And Baedeker always spoke well of Sulphuric ------- 3% 3 Neatsfoot —-—- Se. os» eee aeiee aud : ' Tartaric ._------ 40 60 Olive, pure ---- 3 1604 50 Guai skimpy service and attention. those world neighbors. It made inter- ee Se ae — -. mp : Q A yellow -..._-.- 2 75 Free ancien @ % 2 oe 2 national courtesy a business and May — weter, 26 _ o 18 Olive, Malaga, — Iodine, Colorless @1 50 : — eker captured and held have been more influential than the Woe ae, 6 © 4 ons Seu 2 oe? is Dk, OM een @1 35 y - f- : ° : , - ‘ = eboo fame through a long life. showy diplomacies of governments in enuaate a4 “~~ Fa ast 3 Origanum, pure al @1 40 en he died in Leipzig the other building toward world peace. Chloride Gran) io%@ 320 Scans — 1 ogi = ong naire oe day at the age of 81 he had already Peppermint - 20 00@20 2 ux Vomica ---- @1 5% : ) ———————E Balsams Rose, pure 12 60 5 Opium --.. @3 50 turned from the land to the air and ee : a 4 Copaiba 90@1 20 Renae Flows 1 25 oe cs Ooten, Cam. .. hensees : Knowledge is power,” is a maxim Fir (C ada) ..: 2 80 sa 6 oo om. ¢ * was beginning to route and romanti- yi4 : wir (Canada) — * Si oe een & Opium, Deodors’'d @8 50 bine abecshedic avd ways and which seems to be the basis of our peru anaes) -—, & magi ' Senenivan true ay = Rhubarb -_----.. @1 70 ce Pe ies tee been 6 system, with the result Tolu an--o-o=—- 3 00@3 35 ss arti’l = 0G) 20 publishers almost from the days of ’ : ec haptics Lae | who Sad Barks —— ———--— ! 0g3 06 Paints . eae ou é akes edge. Cassia (ordinary) 20@ # JOO’. cR — Gutenberg, and there is significance of : : : ' a ees : awienee oo (Seigon)-. aig 30 Tar, USP 7 50 $s an unusual knd in the fact that in re- el ae ae ee r. d. ” Surpentiss, io Le Oris iaae cha on neuen : : € . Ss 54 s » W erika be ds ee de without energy is like a Sage Cer ee 1s@ 25 Wintergreen, wwe 18 Land, white ofl. 15%4@10% books 1 gasoline engine without gas. eae ae 6 00@6 85 Ochre e oil. 15% @16% ooks known all over the world. Berries Wintergreen, sweet Ochre, yellow bbl. @ Guidebooks are for people who travel Rei uimantumeie oo ---—-------- @1 2 widereis eg 1° o om Ce pee tee Ser : seat lee en, art__ , for pleasure. It is only within our If you have enthusiasm for your pe aie names 099 20 Wormseed ---.- 6 0096 25 ot wk po "a own times that sight-seeing tours from merchandise, all you need in convey- —— oe oe er ia bs land to land have become so popular ing that enthusiasm to others is a Extracts oe bbl. ---_ @ 4% as to take rank i c is Theories | ~~ 0@ 6 "ta cee as a great industry. knowletlge of the Engish language. Licorice powd. --. @1 00 Potassium true rae” ai “3 aga 00 Bicarbonate 35@ 40 a _ ate Bichromate -----. , Arnica a5 25 30 Bromide oie RA 36 amomile er. romide .__.....— Parchment Bond Chamomile Rom. -- 60 Chlorate, gran’d eo % re Ww ‘ti P oe barge ross = an - Acetanalid ..... 47@ 56 Yl Ing aper Acacia, 1st -.--- 50@ 55 Cyanide ae oe Alum ---~-----~ 08@ 12 Acacia, 2nd _----- 45g a ie... 4 3004 a am Sows. snd for everybody. Acacia, Sorts --. 20 25 Permanganate -. 20@ 30 ground ----____ o9@ 15 Acacia, Powdered 35@ 40 Prussiate, yellow 65@ 75 Bismuth, Subal- Nice, white writing paper for yr ea coe — ao 35 Prussiate, red -- @1 00 eee Sink Ge 3 02@3 23 oes (Cape Pow) 25@ 36 Sulphate -----.. oe pen or pencil te ren. pe 70 Bete -- 35@ 40 powdered -... 07@ 13 5 ibs Letter Size § 00 Asafoetida ------ , 82, 3 Suan i ee . : ;: oe 5 EE ec 09 approx. 500 sheets Camphor cee 1 05@1 10 Roots ae pow’'d =o 55 The universal wri f Cee acts @ 7 Alkawst --.---- 5 a ne ae Home, School or ae wear denlet Guaiac, pow'd -- @ 75 Blood, powdered. 360 40 Carcan a. Te should carry a stock of all sizes. Li a aced gi a Calamus --...-.. 35@ 60 Chalk Prepared_ ao ie remot uinertrove ton ems ter ay oe cervenes GP eh as 9 B Gute aki” BO 8 Sutin ete 8 P*tver got for my money,” said another. Try it! oes wien a - a “ dis = Ginger, ao. — ‘Cacanee dang et 7 plum, pow ] Seca We i KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. Opium, gran. 19 65@19 92 Ginger, "Jamaica G0@ 68 Corks, list, loss” 40g60% oon Lua of Ge Coes. Shellac 7 3 angi 90 Ginger, Jamaica, Copperas --..-.. 2% e eache 0 10 powdered _____ 55@ 60 C ; d. Tragacanth, pow. 175 Goldenseal or 2 ee 4 10 Tragacanth a 1502 ae enseal, pow. 6 50@6 75 Corrosive Sublm 1 58@1 76 en Ipecac, powd. -. 3 75@4 00 Cream Tart Turpentine ------ @ % Licorice -_....... 35@ 40 Cuttle hae tom oe ae ee eee S 30 Dextrine cual aananiing So is nsecticides , ere 40 over’ Arsenic _..----- 15 25 Poke, powdered. 35@ 40 Emery, Ail” Nos 9 t0 % is eeenSitricl, bbl @ «07~«Rhubarb, powd. 100@1 10 Emery, Powdered 8@ 10 b . Blue Vitriol, pless 089 15 oe oe i“ @ Epsom Salts, bbls. 9 ordea. Mix Dry 124%@ 26 on npsom Salts, less 3%@_ 10 Helleb Wh _ sro ue... 1 } How About Spraying Material? | “ii6!" ag = fine Minne Ne BS Insect Powder -. 76@ 85 ground ----_.--. : @1 25 pormaiaehgae, lb. 13@ 30 Lead Arsenate Po. 17@ 30 Squills -~-~------ 35@ 40 Gelatine ~.-.---- 90@1 05 ape YOU WELL SUPPLIED WI Lime and Sulphur “as ei osed “s ie Glassware, less 55%. cee ’ . ylassware, full case 60 TH Paris Green --—-—- 2g 39 Valerian, powd. 40@ 60 Glauber Salts, bbl. @02% auber Salta less se lu PARIS GREEN ARSENATE OF LEAD Lea i Glue, Brown 21g ‘30 : : Hoch oo. = i am; 30 eeds bh Brown Grd is 30 TUBER TONIC (Paris Green & Bordeaux Mixture ) a oa 30 Anise 36 Glue. wane ‘grd "% = Sage, % loose . 40 Anise, powdered 35 Glycerine —----- : _ ARSENATE OF CALCIUM Sage, powdered_- 3 a5 Bird, 1s -------—- 13@ it Hops imei co 1 enna, ex. 2.8 OS EES 13 990 lod:ne ----- 6 90 Senna, Tinn. --.- ang 35 Caraway, Po. .30 25 39 lodoform --- 76 PESTOYD (Insecto) (Arsenate Lead and Bordeaux) Senna, Tinn. pow. 259 35 Cardamon pee @4 00 Lead Acetate -. 20@ 30 --~----- -- Soriander pow. .30 .20@ 26 ace ------------ 1 40 DRY LIME AND SULPHUR ols Fennell == “Re 4 Mace, owdared Gt & Almonds, Bitter, oe apie il 18g DRY FUNGI BORDO (Dry Powder Bordeaux) Atte om airee 7 60@7 75 Flax, ground ——— 090 16 15 Nux Vemios —.. “O° 30 monds, r, oenugreek pow. 16 ux Vomica, pow. 17 26 BOWKER’S PYREX BLACK LEAF FORTY {ficial _..... 4 00@4 25 Hemp ----------- a iB Pepper black pow. 32 35 Almonds, Sweet, Lobelia, powd. —. 125 Pepper, White -- 40 46 Sax -swccr 1 002 Mustara: black’. 20 2 a. ee nie q:imitation «---—-, 190400 Quine “enone GH Quinine Ses Ge BLUE VITROL, SULPHUR, ARSENIC, FORMALDEHYDE, amber, srude 1 80@1 1g Quince ig 20 aa ee ae 1 00@1 25 Sabadilla --_-.._- 25@ 35 Salt Peter —-- 11 INSECT POWDER, SLUG SHOT, WHITE HELLEBORE, Etc. Bergamont ------ 5 75@6 00 Sunflower ---.-. 11%@ 15 Seidlitz Mixture 30 rH : pwc ____... 1 60@1 75 Worm, American 30@ 40 Soap, green ---- 15 30 If not well supplied order at once. We carry complete stock all Casnae Cole. i 3 346 ee Serene 6 ee Soap, “white castle au ec Cedar Leaf _--- 1 75@2 00 “heenetnaeth _--— @13 60 tim: — Sees 2 ° . Tinctures soap, white castile ° Cocoanut ------- 25 35 Aconite - @1 80 Soda Ash” _ 30. 10 pr gad eS a yo a. @1 45 — Heerwonate ane z J Sena oe + oda, te eine HAZELTINE & PERKINS DRUG CO Cotton, Seed —— 1 40Qt eo Armen, gan a1 30 Soir Calpe 59 i Cubebs -------- 71 00@7 25 Asafoetida ------ @2 40 Sulphur, roll ---- 3%@ 10 a M ns in ie es ¢ eee * ——— oo @1 35 Sulphur, Subl. _.. 04@ 10 e s Sucalyptus —---- 25a enzo... 210 Tamarinds ------ 20 36 anistee ICHIGAN Grand Rapids Hemlock, pure.. 175@2 00 Benzoin Comp’d gs 8 dl. ae S Juniper Berries. 3 25@3 60 Buchu ---------- 255 .Turpentine, Ven. 50@ 75 Juniper Wood ~- 1 50@1 75 Canthraradies --- @2 85 Vanilla Ex. pure 1 76@2 s Lard, extra __-. 1 50@1 76 Capsicum ------- @2 20 Vanilla Ex. pure 2 50@3 00 , No. 1 ---. 1 36@1 8 Catechu ----.-- @1 75 Zinc Sulphate --- e@ 1 Serra 2tsh us a anteataiaacsasaadanameaniemmmnaneseneencmnnsen iacaaaanneneee renege entennamnmana a — 28 MICHIGAN TRADESMAN May 6, 1925 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders filled at market vrices at date of purchase. = ADVANCED DECLINED Rolled Oats Lamb Fruit Jars Some Sardines Sugar Oil Parowax AMMONIA Instant Postum, No. , 00 Beef, No. %, Qua sli. 1 75 . Instant Postum No. 50 Beef, 5 oz., Qua. sli. 2 50 Arctic, 16 oz, -------- 200 Postum Cereal, No. 0 225 Beef, No. 1, B’nut, sli. 4 50 Arctic, 32 oz. ..._.__- 3 25 Sap ‘Sago ee ae Quaker, 36, 12 oz. case 3 85 10 Ib. pails, per doz. 8 26 15 lb. pails, per doz. 11 20 25 lb. pails, per doz. 17 7 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 25 Ib. keg 12 Royal, 10c, doz. ---.--- 95 Royal, 6 oz., doz. .. 2 70 Royal, 12 oz., doz _. 5 20 Royal, 5 tb. ....... 31 20 Rocket, 16 oz., doz. 1 25 BEECH-NUT BRANDS. em Mm Lag Tale ae Mit heya at 7. ae a Tye) SAUCE —S cp Mints, all flavors —___-- 60 on 70 Pruit Drops ......-..... 70 rarameis _............ 70 Sliced bacon, large __ 4 50 Sliced bacon, medium 2 70 Sliced beef, large _.._ 4 50 suced beef, medium — 2 80 Grape Jelly, large -.. 4 50 Grape Jelly, medium-_. 2 70 Peanut butter, 16 oz. 4 70 Peanuts butter, 101% oz 3 25 Peanut butter, 6% oz. 2 00 Peanut butter, 3% oz. 1 25 Prepared Spaghetti .. 1 40 Baked beans, 16 oz._. 1 40 BLUING Original condensed Pearl BREAKFAST FOODS Cracked Wheat, 24-2 Cream of Wheat, 188s Pillsbury’s Best Cer’l Quaker Puffed Rice-- Quaker Piffed Wheat Quaker Brfst Biscuit Ralston Branzos ---- Ralston Food, large -- Saxon Wheat Food -- Vita Wheat, 12s _----- 80 Post’s Brands. Grape-Nuts, 24s ---- 3 80 Grape-Nuts, 100s ---. 2 75 Instant Postum, No. 8 5 40 Com Oot BOT DO OO 0 »~ 5 04 2 Postum Cereal, No. 1 2 70 Post Toasties, 36s ~~? 2 Fost Toasties, 24s -- 3 45 Post’s Bran, 248 -.-- 70 BROOMS Parlor Pride, doz. ~--. 5 25 Standard Parlor, 23 lb. 7 26 Fancy Parlor, 23 Ib. 8 25 tix. Fancy Parlor 25 Ib. 9 26 ®x. Fcy. Parlor 26 Ib. 10 _o ey. Whisk, No. 3 —.---—- 3% BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---- 1 75 Pointed Ends _-_---- 25 Stove Shaker 1 80 NO, 50 2. 2 00 Peerless ..___.__----_- 2 60 Shoe No. 1-0 2 25 No: 20 3 00 BUTTER COLOR Dandelion, .-----_---- 2 85 Nedrow, 3 oz., doz. 2 56 CANDLES Electric Taght 40 lbs. 12.1 Plumber, Ibs. _--- 12.8 Paraffine, a eo a araffine, 128 --.----- 14% inking 40 Tudor, 6s, per box -. 30 CANNED FRUIT. Apples, 3 lb. Standard 1 60 Apples, No. 10 _. 4 50@5 50 Apple Sauce, No. 10 7 50 Apricots, No. 1 1 35@1 90 Apricots, No. 2 85 Apricots, No. 2% 3 00@3 - Apricots, No. 10 -... Blackberries, No. 10 10 00 Blueber’s, No. 2 2 00@2 75 Blueberries, No. 10-- 12 50 Cherries, No. 2 _.-_-- 3 00 Cherries, No. 2% ---- 3 75 Cherries, No. 10 --- 11 00 Loganberries, No. 2 _- 3 00 Peaches, No 1 25@1 80 Peaches, No. 1, Sliced : 40 Peaches, 2 75 Peaches, No” 2% Mich 3 00 Peaches, 2% Cal. 3 25@3 75 Peaches, 10, ; =. 7 16 Pineapple, 1, sl. 1 80@2 00 Pineapple, 2 sl. 2 80@3 00 P’apple, 2 br. sl. 2 65@2 85 P’apple, 2%, sli. 3 35@3 50 P’apple, 2, cru. 2 60@2 75 Pineapple, 10 cru. ~ 11 50 Pears, No. 2. 3 25 Pears, No. 2% --4 00@4 50 Plums, No. 2% Raspberries, No. 2, blk 3 25 Raspb’s, Red, No. 10 12 00 Raspb’s, Black, No. 1 Rhubarb, No. 10 CANNED FISH. Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 3 00@3 40 Clams, Steamed, No. 1 1 8 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 0z.. Chicken Haddie, No. 1 Fish Flakes, small -_ Cod Fish Cake, 10 oz. Cove Oysters, 5 0z. —- ‘Lobster, No. %, Star Shrimp, 1, wet 77: 25 Sard’s, 4 Oil, ky. Z Sardines, ¥% Oil, K’less 5 00 Sardines, %4 Smoked 7 50 Salmon, Warrens, %s 2 75 Salmon, Red Alaska_. 3 10 Salmon, Med. Alaska 2 75 Salmon, Pink Alaska 1 75 Sardines, Im. %4, ea. 10@28 poh pe bo poco toes a an Sardines, Im., %, . 2 Sardines, Cal. __ 1 65@1 80 Tuna, %, Albocore -_ 95 Tuna, 4s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT. Bacon, Med. Beechnut 2 40 Bacon, Lge Beechnut 4 05 Beef, No. 1, Corned -. 2 70 Beef, No. 1, Roast -- 2 70 Beef, No. 2%, Qua. sli. 1 365 Beefsteak & Onions, s 2 75 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s --- 2 20 Deviled Ham, ¥%s --- 3 60 Hamburg Steak & Onions, No. 1 ~---..-- 3 15 Potted Beef, 4 oz. ._ 10 Potted Meat, % Bibby 52% Potted Meat, % Libby 9u Potted Meat, % Qua. 85 Potted Ham, Gen. % 1 86 Vienna Saus., No. % 1 35 Vienna Sausage, Qua. 95 Veal Loaf, Medium .. 2 30 Baked Beans Campbells —-..-_-__.. 1 15 Quaker, 18 oz. ~------. 95 Fremont, No. 2 -.--- 1 20 Snider, No. 1 _....... 95 Snider, No. 2 —...... 1 26 Van Camp, small ---. 85 Van Camp, Med. --.. 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips 4 60@4 75 No. 2%, Lge. Green 4 50 W. Bean, cut —_.._.__ 2 265 W. Beans, 10 _. 8 50@12 00 Green Beans, 2s 2 00@3 75 Gr. Beans, 10s 7 50@13 00 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s, Soaked 95 Red Kid. No. 2 1 20@1 35 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut ..-. 1 60 Beets, No, 3. cut .... 1 80 Corn, No. 2, Ex stan 1 66 Corn, No. 2, Fan. 1 80@2 35 Corn, No. 2, - glass 3 25 Corn, No. 10 -. 7 50@16 75 Hominy, No. 3 1 00@1 15 Okra, No. 2, whole — 2 00 Okra, No. 2, cut ~-.. 1 60 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 46 Mushrooms, Hotels —_ 42 Mushrooms, Choice -. 56 Mushrooms, Sur Extra 76 Peas, No. 2, E. J. 1 50@1 60 Peas, No. 2, Sift., Same 1 Peas, No. 3. S28 Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 36@1 60 Pumpkin, No. 10 4 50@5 60 Pimentos, %, each 12@14 Pimentos, %, each ~. 27 Sw’t Potatoes, No. 2% 1 60 Saurkraut, No. 3 1 40@1 50 Succotash, No. 2 1 65@2 60 Succotash, No. 2, glass : = Spinach, No. 1 Spinach, No. 2__ 1 @1 op Spinach, No. 3. 2 10@2 50 Spinach, No. 10_. 6 00@7 00 Tomatoes, No. 2 1 40 Tomatoes, No. 3 2 00@2 25 Tomatoes, No. 2, glass 2 60 Tomatoes, No. 10 __ 7 50 CATSUP. B-nut, Small -_.... 3 70 Lily Valley, 14 oz. — 2 60 Lily of Valley, % pint 1 76 Paramount, 24, 8s _._.. 1 45 Paramount, 24, 16s _. 2 40 Paramount, 6, 10s —. 10 00 Sniders, 8 oz. 95 Sniders, 16 oz. Quaker, rae ae pease | - Quaker. 14 Quaker, Gallon Glass 12 50 CHILI SAUCE Snider, 16 oz. Snider, 8 oz. Lilly Valley, 8 oz. Lilly Valley, 14 oz. <3 60 OYSTER Sera. Sniders, 16 oz. ---.. 3 50 Sniders, 8 oz. ~---_.. 50 CHEESE Roguetort _....._. = 52 Kraft Small tins ____ 1 40 Kraft American _____ 1 40 Chili, small tins __-- 1 40 Pimento, small tins__ 1 40 Roquefort, small tins 2 25 Camenbert small tins ? 25 Wisconsin New - __--- 2634 Lonehorn __.....- Michigan Full Cream 25% New York Full Cream 30 Sap Sago --.. CHEWING GUM. Adams Black Jack ---. 65 Adams Bloodberry ---- 65 Adams Dentyne -----.. 65 Adams Calif. Fruit -... 65 Adams Sen Sen ------- 65 Beeman’s Pepsin --.--- 65 Bescnnut 22 70 Doublemint ----_~------ 65 Juicy Fruit 65 Peppermint, Wrigleys -- 65 Spearmint, Wrigleys -- 65 Wrigley’s P-K 6 menperry (2.000 2 65 CHOCOLATE. Baker, Caracas, %s -. 37 Baker, Caracas, %s -. 35 Hersheys, Premium, %s 35 Hersheys, Premium, \%s 36 Runkle, Premium, %s. 29 Runkle, Premium, ¥%s_ 32 Vienna Sweet, 248 _.. 2 10 COCOA. Biunte, 4a. 2 43 Bunte, Ib. 2 35 Bunte, i. 22. 32 Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Hersheys, $e Se 33 Hersheys, eo — 28 AIO 86 Lowney, sal ee 40 Lowney, %48 ------..- — 40 Lowney, t os 38 Lowney, 5 vig cans .... 31 Runkies, 4s —_.._.-._- 32 Runkles, is Po 36 Van Houten, %s -----. 76 Van Houten. %s ___.-. 75 COCOANUT. %s, 5 lb. case Dunham 42 448, 5 ib: case —-_-._ 40 %s & Ys 15 Ib. case_. 41 Bulk, barrels shredded 21 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 00 yg LINE. Hemp, 50 f 2 Twisted aan 50 ft. 1 75 ft. 2 76 HUME GROCER CO. ROASTERS MUSKEGON, MICH COFFEE ROASTED Bulk RAO « Sele 28 Pantos 220 a 35@37 Maracaibo: 2.0 39 Gautemala oo. 40 Java and Mocha ___.. 47 BOSCIA oe 42 Peaperry, 37 McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., hicago Telfer Coffee Co. Brand Bokay. Coffee Extracts M. ¥., per 100 12 Frank’s 50 pkgs. -... 4 26 Hummel’s 50 1 Ib. ~. 10% CONDENSED MILK Leader, 4 doz. —------ 6 75 Eagle, 4 doz. _....-.. 9 00 MILK COMPOUND Hebe, Tall, 4 doz. .. 4 50 Hebe, Baby, 8 doz. _. 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Baby ----.- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -. 4 45 Quaker, Baby, 8 doz. 4 36 Quaker Gallon, % ds. 4 3 Blue Grass, Tall 48 -_ 4 40 Blue Grass, Baby, 96 — 4 3 Blue Grass, No. 10 —_ 4 40 Carnation, Tall, 4 doz. 4 75 Carnaion, Baby, 8 dz. 4 65 Every Day, Tall --.. 4 60 Every Day, Baby ---.. 4 40 Pet, Tal 220). 4 76 Pet, Baby, & oz. ~----- 4 65 Borden’s, Tall ------- 4 75 Borden’s Baby ------- 4 65 Van Camp, Tall -... 4 90 Van Camp, Baby -.-- 3 75 CIGARS Worden Grocer Co. Brands Canadian Club -.--- 37 50 Master Piece, 50 Tin. 37 50 Websteretts .--.---_ 37 50 Webster Savoy --.. 75 00 Webster Plaza ...-.. 95 00 Webster Belmont__-110 00 Webster St. Reges_.125 =. Starlight Rouse -... 90 Starlight P-Club ~~ 135 00 Little Valentine ---. 37 6 Valentine Broadway 76 oD Valentine DeLux Im =. 00 Mone 0 00 Clint Ford ..... 35 00 Nordac Triangulars, 1-20, per M _._._ 75 00 Worden’s Havana Specials, 20, per M 75 00 Little Du: 1 Stogie 18 50 CONFECTIONERY Stick Candy Pails Stangard 2223 17 Jumbo Wrapped --__ 19 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten ~_-___.__ 18 queager: 2 17 coo Oo 2 14 French Creams oe 19 (Cameo: 2 21 Grocers (2.0.0 12 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choc Marshmallow Dp 1 70 Milk Chocolate A A. 1 80 Nibble Sticks ~.__.._. 1 95 Primrose Choc. —~-.-_. 1 25 No. 12 Choc., Dark — 1 70 No. 12, Choc., Light — 1 76 Chocolate Nut Rolis ~ 1 76 Gum Drops Pails Amigo, ooo 17 Orange Gums -.--_... 17 Challenge Gums -..... 14 Pavorite —_.._- 20 Superior, Boxes ~..-.. 24 Lozenges. Pails A. A. Pep. Lozenges 18 A. A. eink Lozenges 18 A. A. Choc. Lozenges 18 Motto Hearts ... 2d Malted Milk Lozet ges 22 Hard Goods. Pails Lemon Drops __---.__ 20 O. F. Horehuund dps. 20 Anise Squares --_-..__ 19 Peanut Squares _..... 20 Horehound Tabets -.. 19 Cough Drops Bxs. Puram s 2 1 30 Smith Bros. ..-. 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 9a 4 oz. pkg., 48s, case 3 90 Specialties. Walnut Fudge —---...__ 23 Pineapple Fudge -. ... 21 Italian Bon Bons --_--.. 19 Atlantic Cream Mints_ 31 Silver King M. Mallows 31 Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5c -... 80 Yankee Jack, 24, 5c _. 80 Mich. Sugar Ca., 24, 5c 8C¢ Pal O Mine, 24, 5c _... 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 beocks are ordered at a time, speciale ly printed front cover is furnished without charge. CREAM OF TARTAR 6: ib. Doxes: Uo 32 DRIED FRUITS Apples Domestic, 20 lb. box 11 N. Y. Fey, 50 lb. box 16% N. Y. Fey, 14 oz. pkg. 17% Apricots Evaporated, Choice -_.. 24 Evaporated, Fancy --.. 27 Evaporated, Siabs -_.. 21 Citron 10 lb. box a Currants Package, 14 oz. ~--.-- 16% Greek, Bulk, Ib. ~---_- 16 Dates Hollow! 2.0 oe 09 Peaches Evap., Choice, unp. -._ 15 Evap., Ex. Fancy, P. P. 20 Peal Lemon, American ~~... 24 Orange, American -. --.. 24 Raisins. Seeded, bulk ~_.-..-. Thompson’s s’dless blk 3% Thompson’s seedless, 5 AS, 2 11% California Prunes 70@80, 25 lb. boxes ~-.@09% 60@70, 25 lb. boxes ai 50@60, 25 lb. boxes -.@12 40@50, 25 lb. boxes --.@14% 30@40, 25 lb. boxes -.@17 20@30, 25 lb. boxes ~.@23 FARINACEOUS GOODS Beans : Med. Hand Picked __ 06% Cal. Limas 16 Brown, Swedish .--_ 07% Red Kidney ------.--- 10% Farina 24 packages --.------ 2 50 BuJk, ve 100 Ibs -.-. 06% Hominy Pearl, 100 lb. sacks ~. 10 Macaronl Domestic, 20 lb. box 1 Armo irs, 2 doz., 8 oz. 2 00 Foula s 2 doz., 8 oz. 2 26 Quaker, 2 doz. -..-_.. 2 00 Pearl Barley Ghester 2.0 00 and 0000 ____. Barley Grits ~---.-... 06 Peas Scoteh, Ib; 2202.7. 7%, Split, lb. yellow -.... 08 Split green —-o.o 10 Sago Hast Imdiq) 220 es 10 Tapioca Pearl, 100 lb. sacks ~ 11 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant .. 3 ov FLAVORING EXTRACTS Zz Doz. Lemon PURE Vanilla 150 _.. % ounce —.- 2 00 1 80 __. 1% ounce -_- 2 65 3 25 -.. 2% ounce -_. 4 20 3 00. _. 2 ounce -.. 4 00 5 50 _.. 4 ounce ...7 20 UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, doz. 90 2 ounce, 15 cent, doz. 1 25 3 ounce, 25 cent, doz. 2 00 4 ounce, 30 cent, doz. 2 25 Jiffy Punch 3 doz. Carton ~-----. 2 25 Assorted flavors. FRUIT CANS Mason. alt pint (2 6 95 One pint (2 7 30 One quart 202 8 55 rage Panon 80 a 11 60 Ideal Glass Top. Rubbers. Halt pint: ee 4 50 One Pint 8 75 One quart. 10 60 Half gallon 2... 14 80 M ay 6, 1925 Jell G car nn0X's _ oe as ae Sparklin oe Pi Ply ute, : cidu’ s, doz. 3 45 nt, J: — gee i. eae Ss a 2 25 8% z. Jar, dozen MIC =. on. don H | 0 20 0: jan ao ‘c HIG wee ee 2 40 Soapine 3 oe a iS Lea TABLE § 29 xilt uck, lb and P ee s wo} o 18 os -- 2 25 4ea Pe AU Gilt nage 1 a 26 i eee 12% Snowboy, 60,” Pema ao a : ‘ | ; OZ. § spp errin, la Deli Bdge 1 Ib Ps 6 3 wi 12 — y, 24 ' 10 ~_64 Ro i er . rin, S rge__- Delicia, ra 2. ah 3 Be 5e a rhe, Sele — is@20 Sunbrite 3 aon beh «00 Tobas — 6 09 a 2 Ea me ar- c a : ee : | Mint —-------— Van ip 25% 24 1 7 2 do Mo B H oti a 2 17 — Psa son | 30 A-l You i .& eee cee G a a Co aoe ee Lig moked Mei —o 32 we ie A-1 You, 9 oz. dos in arloa nbru ao Ib . pail a case on ert. Meats 16 UNM imen S sP a a Caps sm eee doz. 26 a” Distrib Brand a Ib » Balle ee ain,” dried Peery “tb A Wh ‘ene - all -----—— i i s 2 Set ta beat k fa Allspi ° , mat ————— utor 50 Ib a ce -. Califo ates we ib. 31 LT Allspice, rte a : 20 pets a oe e rect ae os 31 : ce Jamal ces. TEA oe 3 a H Boi oo Cc sia, anzi hid Me J 2 Oe re fam oile s - @ assia, c ibar ___- di ™ ogee oD oes 2 Gis Ginger Canton G10 Ghotee den Ee at poy . ae oe ned posite Ke Iron =. capac ia ay 30 @ ora. African” doz. @25 No. . ae 27@ ‘ “fan Wa sorte o Lo neue = 8 on Soe _bochin <> a Sisbs TOs Nucoa, ie a eee oline, 13.1 Pepeles . Soa ao au = an Mixed. net si at Q1s ee “ 8 ain ah a sn yghng'BS Seon Tu cae Caane gaat Ale Shoie ——— ci 2 and 5 It ye Caner é P. Gasoline 7 < ag mp 18 0 = fodized, 2 tot 2 Ibs Nutmegs, pkgs, ¢ 00 pany - unpowde — * certified & .. ha 25% as mii He ae canals oes 00 -e is -- 2 40 coc 10@90 dow 45 cy --------- a ' ut 0.’s -- 2% er Bl ed Engine 6 Condens N eat 20 Ww aga at 2 3 ver, Blk 5-110 ae : hea Br oe aed - 41.2 oist ood a 1 ¢: 0 ia a. ik 3. @75 oe eee 32 aise oo ands --- ne 23.2 in Bak car ae ster 1m & ie ae @ . A ylon --- 4 ee 4e4 gla pee 2 alana Seca In B = Congou, Me aa een Diauiond, cues rine i bbs. i Sats Moncesres Ginger Zanzibar Ql Congou, oe « Sear oa tie ik Ligh Ir bbl ag he gar Be | Mus one Co on une 8 . Fa ice -- Red chligh 44 box _- M sca B ge ie aes, | oe ah @42 ney .... Sti t Rete aaa a 7 oo, 1 i Fase -- . mM? N -- 35 Red ca og aS 7° Heavy” cere er Kits : ea lees 2 Nutriegs a one @20 Choice Oolong ds i243 mon c 8 peci secnscnscnanee \y, , 1 rl aay 3 hs epper 8 eg @2 "a ce - ane Ss d, bx oo & WY oe anna nnn 62. 4A dv Ib oa 5 30 t Pe er, Black oe 28 wee --- Guha 8 7 = eS ao Leavy oe ei % ee be. -_---- =e {s Fenner. Eses ae na-n--n=-= nn 86 M gro tches 00 Fin smis VY -- oe 66.2 ogs ., 801 PS : . Pap er. C ‘wm aaa p76 eee a ; a iy s : ‘ Se : Po i. iL , spa Z -- otto s fer on MeaT fe be ee ae a ah a com» molt aH tom 2 pl bal | Ke oe 4 Pa -OWAX, ee ae 4 , a nek. 14@ 00-3 20-5 2 ele ow sonl -- @42 y ais 4 Bs se RE ar x. 40. ll OZ. 5 sk et. @ 3 2 ie 6 -eler »wde n i ao 7 ae Gs — 60 an an. l a as ~ B ct 1 - om yee ‘280 ake sks. —- 5 $5 Saxe. salt, i 180" —— Aa. ae = oc ee a plus, Rose Se - ae Sh pon aie Se a ’ 3 -——— 8.4 en 13, lain ter ease : 5 ig ball 5 2 Win , 80 mane oe 4, @ 08 ae ter | —- a a-=- Kit eee 90 N e, 40 grain 22, Ste Saenger 8@ Tee 1 Me eee 2 chen oa 13 No. ( Ww gra 24 ote eae aa 06 Eee ic -- 4 20 ee hee ; 35 — 4 gua IGKING _— Q er Fla 100 ATS Ca K. 1, 10 i Bi 15 Ss rjora weave ee 3 25 No pe gross plese ake. bb gck® 3 cases vol be farm {i Thyme = 8 325 Xo. 3" per gross ---- ‘ N tee, i on 4 o, = oa t4l) 34 T yme, oz. ee 2 Sccwitea te ea 5 Mothers 12s Regular % ae Bags 25 21) ‘cart ---; , % hyme, 1 og, ——-—- me tochest er EOS oe Sz r Fie 2s ml 80 R 25 Ib. a 35 Se 9 lochen er, No -=-- sacks lak | OF ca ag a lb al 280 oO _ 6 te 1es oN per 20 Sacks, goth 18 Reg. 2 ie — Cloth med. ” * oo. 20 Genester, No. 2, a 90 90 Be cat, oe 1 50 : ioe ee 40 King Cc RCH 0 us don. doz. 2 50 Hol RUS Aemae res oo iG Ponmeard a ODEN mee - , lan KS 3.1 Al so c 8 “un - 40 Bus Ww 80 d ; ) n A 0 r d Ib st B AR N @old B _ roll gg Cc precoelea P ee 48, bags -<- i ig = E No. 5, 6 ¢ rer Rabb oo package - Fla Fo ee” Quaker a aie cu _ ire handles lend No. 112 ans t It 18 eart acka Ss ake ur W OX ox 6 mr, St ai gs. 4 _ 08 nar oe , -2 ca eG Ss See ages _--- 45 Fels Whi owe 30 oo. 05 Mark haadiee ae No ¥, 2 ns t ase emd art pack - 50 Fels N hite ay 49 eas h rket andl v band 4 4 can o case 5 95 >em ac, 1 on pa ages _ 23 trdmé aptha, 100 100s 3 a. ee. 80 Market, ue hi and, $ — 10 o Bre o es. 5 45 Pp qt. c ns 2 Gr Ss Ham TUS _ 2 60 R Naneh Mor Na. anes 5 60 Are , 12 lb. pk oon | extra aan 85 ee oo ee 30 aie pickles 460 Granulated, SODA | tube Nod 100 — ciiver aie pies. 2 8 Spine, medi oe \ ho. \%, Bac t case alf , car ae So Gra ulated, bbs o 15 20 itt pe ety ON Slasti éioss. pkgs gs. 2 5 int, eta Ao . 1% De te co ene 660 ur nulat ’ 100 Ibs. v Ht Classic. yellow 4 ie Prag Ss. - 96 mall _. -- 8 , 36 ns t aA A a5 gallon | 60 unt paci ed - epee 1 iol t Bora Habana 4 06 ee a phe ia. 3 Bz es 50 A pect at c 85 on 0 ne Ka , 36 s. os © rol, a | Tiger, 48- pkgs. __- pl Cc --- _75 No unt Di ns t s. 5 3 oo 24 5 Bes 2% Ib. 2 ai fs 4a ger, eis ‘ao ‘rel, 5 hu ---- 0 Fe Dinat eo - 5 ene seh $ a oD 50 Maplets, ee a. 7 hes 100 bx 7 65 50 Ibs. -__- i." a 1 gal. e “" No. a ? echo : gallon, 000 a oe celta 2 25 aim Ol 100 k nares) aus co oo ae 0.6" gal oe No: Bigs ai cans a. bo a oy name oi te oo oe nti vata 3 & , Ga oe ‘ . e. 15 ickl 1d 00d ae Pp ae poi hh Ox JOX 85 : No. _ s Cc CS 5d Fan Ne ns oe es. 3 5 Cc 5 gai es. 00 Ww b a ure Ye i 11 ‘0. 2 Star ase 16 ean w c 0 ‘ob ai. ho aoa EG , Sw Oana anne 00 N , St er Ci s Chote reg ise oe ee te . Ie Cod sowwnn- 1 $0 arenes, a = No. 2° Star carrier — “ania Sa tle Ba LA x. 1 xed and Her co 8 ra a T 0 me 2 2, Star Egg ae u Cn ene 2 == sattl Yl . 1 00 Qu ; is Cicoetue 28 andpa ar, box _ 4 bu a ar Egg Tre 10 — 2 oo ee are 20 Queen, half b ering 11% bole rar, 5 am. 6 70 trojan as ween “ Dove cannes tn 4 nrg eyele rion 2 Milkers bbls. es Fairbanic fariwater 3 45 biciyse “pater ma ove, or Aran ue Oe 65 Y. M. — 0 25 rilby S Tar box tei 2. vs rae wet 2 lb. Ss ab i Pp od 4 < aS 7 1 Sos ar, : : a al pat. “=== po fe 2% . ZL apse shh aah ia ~ 4 Kegs, 1 . will cakes f 120. 73 a a “brush hold -- aie el os Ib. aes L : 60 san ingen i « ‘ Sn lai oe 1 a Williams G Pee ’ 19¢ 4 00 ae 6 oa Zot. ais old 2 ve Palmetto 234 Th Black $20 Top. Steer H MEATS 275 ¢ = oy erting co ees - 800 Penick YSTALWUMITE: MA 10 Mop. Heads a ee lu 39 — ot & H Cut pails or 0 c per d oat 10 Gol 0 qt. G Pai ead 56 , 2% eL 0 Med teers He ac s way LEA 10z b 12 § Ib den {2 Ge ail s 3 0 Ib 44 C es & if, Bone ah tp N agree ce Ss _ = jalve bape 0 Alm NUTS. ie co ae wai at an ncaa ea — “4 24 cans _— oa Galvanized on Ww . T ers & f. @15% M La Ib. oo 40 24, is i ea ae 2 at. falva ized oo Brazil de, whee Bi oct LK als bbl. ue i bees nS Me Ib - a6 7 at Faring (a a ener we rego Good —--—— acs T iGo ‘Iba. -- 20 c : ae ‘ao aa ih i pea mix oe na__ 2 Good —<-——---=- i ao 1 Mac 8. 6 rysta --- 3 65 2. Ct Dairy Ir. 2 90 Pez erts, 2 ena e Con ba Home ubs, 00 Ii kere ---- 6 > 10 | Whi --- 256 . Mo ¥ . 5 00 Bins, tla i 27 14 aed, oo thaney f s ee oe sop His 3 Peanuts, Virginia ae 3 To 7 cwhite 1G } 24, 2% ones — Mouse, Wasa 4 ets So epny ir. ro: Raw > bine toe SHOE. Bt Fish 6 0 ; 24, 1% Ib. c¢ _ 9 85 Mouse. “ane 4 ou Jumbo asted 12% M od ae 2 in 1 E BL 100 Ib 0 t p » Ib. ie 4 an Rat . tin d, 6 _ wae Pp ee Jumt _ raw 15 00d | oon nannn nnn oe Pas ACKEN 13 i renien ans - { a Rat, wood ° i oma 60 ecans. 3 st 90, TS i wana nnennnnnn Prt co te, d NIN 00 6, 1 Ma es os spring Me ce ‘ Walnuts aes ai 161 Bor ine oT ee a : \ 12 0 Ib. © ple-Like 2 89 use, li ee as bi <6 aa oa ; , - hee 2 ans ring ~--------- Fa ig Sonia — bse nee Lamb shinola as - » dz. 1 35 = aK cane Syrun Le ee y Tate Lg Oe u ae Medium —-.--—- s : doz. ae ne 2 00 ” 1% i cans - t 60 Mediu Gal Tubs on = ee 1 oo : i oe aa ae jaa 1 35 . cane 7 Small ¢ ae sis oe i. a 3 flack Si E POLISH. 20 « Pie om Galvanized — 7 8 aa eueiet: --- 28 Medium -—-— C 16 Lat oo uaad. i 12 10 Ib kle Ned 38 Banner ae ome 7 cs 125 cia ae HB oe En a Paste, -- 13 24. 2 lb. cans . srass ,_ a oa ~_ 66 pilberts Spanish, ws Wish ee uo ag aline Paste aoa 1 40 2 uae a Glass, ‘sinste = ‘i Iberts) ---------~ Medi h aaa c Rad i iquic¢ oz. 25 , 1% Ib. Gann 3 70 Double: ngle oe 5 Wal 88 naman 1 } ediu ogs 08 Ri se uid em i 3 ». CE oS as ing! Pe s --- 75 es 13 feav nig pga ising ner per dz. — «6 a 24 yo Nort e Peerless ----- 6 90 ae 32 tas eee ce 14 654 a aoe doz. doz. ; 35 oo eases B ples ° 00 ne erless ee 6 00 ulk OLIVES. 1 06 [ees 1 % Valeanol, E per , 40 ASH es, $4.8 slue K orn 74 versi Queen ___ -- 8 50 ae 2 gal — --- 59 Siouiasis ier ty Vuteanol Knamel. 1 - a pidge si perc Aa eo N ihe -- A a é AY ulk gal. eg par aoe 5 tov ol No. gO dz. % 39 on iP WDE ase ate ‘aro, Ne o. | 12 i i las 2 5 Quart 5 . ke ome N ulders -------~ 23% oil , No . a - 2s Cli Ami d, 3 ER Red Kar No. 5 % 1 in. dow saa 6 50 t TB ogg k es _ 3 60 eck ai Se 211 ’ per | 10 OZ. v G mali i Cak dz S. fia K: o, N 5,1 2 58 A ee ae Cle 7 25 ars eg --- 5 eee 2 Colo doz. doz 95 ran ne, Ge bx 3 ted paca No. 1 ao 3 6 16 i . ba ane | doz ay 25 es ne 18 L nial SAL Z. | 4 36 G dma 4a 3 dz @ 25 Re 2. => Gabby Gleanings From Grand Rapids. Grand Rapids, May 5—H. A. Gish, one of the best intentioned men in the world, was knocked down by an unidentified motorist on the street at Massillon, Ohio, last Thursday. One leg was broken and he also received injuries to the head which had caused him to be unconscious up to the time May 6, 1925 the latest report was received from his bedside. He was immediately taken to a hospital, but Mrs. Gish did not learn of the accident until Saturday, when she. started immediately for Massalon. The driver of the car did not stop and has not yet been located. Harvey Gish is one of the hardest working members of the traveling fraternity, with a glad smile and a happy word for everybody. Hundreds of merchants will read of his misfor- tune with a pang of regret and a hope that he may meet speedy recovery. Later—Mr. Gish’s son has returned from Massillon, Ohio, where he found his father greatly improved over first reports. He has recovered conscious- ness and both physician and friends are now hopeful of a complete recov- ery. Only one bone in the right leg was broken—the small bone in the back of the leg. Mrs. Gish will remain with her husband until he is able to return to his home in Grand Rapids. T. F. L. Henderson, business coun- sellor for the LaSalle Extension Uni- versity, of Chicago, talked before the Grand Rapids Salesmen’s Club last Saturday. His subject was “Salesman- ship That Wins To-day.” Mr. Hen- derson said that sales resistence was greater to-day than ever before and that selling goods was a real man’s job. The program for next Saturday will be in charge of the officer’s committee. A five pieee orchestra has been en- gaged. Harold J. Bale, president of the Grand Rapids Advertising Club, has been invited to address the meeting on the subject of “Advertising Helps for Salesmen.” Mr. Roy H. Randall is chairman of the ladies’ entertainment committee. Arrangements are being made for a card party and luncheon for members and guests at the Hotel Rowe on Sat- urday evening, May 16. This date marks the close of the Salesman’s Club meetings until October. The monthly meeting of Grand Rap- ids Council was held at the Rowe Hotel Saturday at 7:30 p. m. A large crowd was in attendance. Eight can- didates were initiated, all vouched for by brother Henry Koessel. While the men were having their meeting, the ladies enjoyed themselves playing 500 on the mezzanine floor. Prizes were won by Mrs. H. Mann and Mrs. L. V. Pilkington. June 4, 5 and 6 the annual meeting will be held at Coldwater. Thursday June 4, will be Secretary-Treasurer’s day. Friday. Jume 5. at 7 p. m. the annual banquet and ball will be held. We don’t know at this time where. Grand Rapids Council will be well represented, about 100 members have made reservations to go. The largest peony farm in the United States is located ten miles South of Coldwater at Coldwater Lake. Mr. Wedge, the owner, invites us all to come out and see these beautiful flowers. They will be in full bloom the first week in June. William Judson has so far recovered from his recent illness and operations that his complete recovery is now foreshadowed. H. T. Stanton is now convalescent and expects to be able to take a ride in the open air in the course of a day or two. Molasses—Molasses_ re- demand _ for Syrup and The good molasses is fair, with prices about mains unchanged. unchanged. Imported molasses is be- prices, but interested. very dull and very weak and bids fair to be so for some time. Compound syrup still fairly ac- tive. ing offered at rather low buyers are not especially Sugar syrup is —__2~+-__ The commonest human blunder is buying things you want before buy- ing things you need. ay Le. omy uv