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PUBLISHED WEEKLY iO Nee? TRADESMAN COMPANY, PUBLISHERS Ke Py) oF
Sopa BT EES SEL OR ESS RS SESS Bene

 

 

Forty-second Year GRAND RAPIDS, WEDNESDAY, MAY 20, 1925 my26'25¢ Number 2174

 

 

 

 

- MOTHER

: It seems we scarcely knew her

: In her many years on earth,

Nor realized, ’till she had gone,
Her wondrous woman’s worth;

Too much she gave, too freely toiled
For others, all the while,

Too much we blindly let her give—
Forgetting thanks or smile.

 

Now, looking back across the years,
Our hearts are wrung with pain,

Remembering the price she paid
That we—her own—might gain;

rt She placed no price upon her deeds,
Love prompted every one;

We simply knew she filled our needs—
Until her work was done.

 

Public Reference Library,
Library St

Those toil-worn hands had never meant
’ So much to us, until
: Upon her quiet breast they lay,
So white and cold and still;
What service they had done for us
‘2? We never paused to say,
Until we missed their ministry—
. ‘ When she had gone away.

The thin gray hair upon her brow
Was like a halo light,

But we had never known tt—
"Til she went away that night;

We longed to tell our love at last,
And how we held her dear,

But oh, the hour had glided past—
Our words she could not hear!

Heart-breaking tears! At least we saw
With vision clear and bright,

The beauties of that noble soul
Who went away that night;

With aching hearts we knew, too late,
There never was another

So fine and true the whole way through

* As she whom we called—Mother.

Grace E. Hall.

 

 

 

 

 

 

 

 

 

 

 

 

 
  
 
 
 
 
 
 
 
  
   
  
 
 
 
 
 
   
   
   
   
   
   
    
      
   
   
   
   
   
   

Blossoms Now Forecast!Luscious Fruit of Summer

Parowax Seals in the Fresh,
Fruity Flavor of Jams, Jellies and
Preserves.

A Sure Selling Product For

Every Merchant--A Necessity for
Every Housewife.

HE enterprising merchant thinks ahead — and
thinking ahead now, he places orders for fruit jars
and jelly glasses, for spices and for PAROWAX.

a few weeks—when vine

 

 

The time is not far distant
and tree, now blossoming, will yield their wealth of deli-
cious fruit. Some will be eaten at once, but much will be
canned, pickled or made into preserves, Jams and jellies.

Every housewife knows that to preserve her fruit and
vegetables, she must seal them in containers with an air-
tight seal. She knows that unless air is excluded they will
ferment and become unfit for use.

She has learned, either from costly personal experience
or from the experience of others, that this is true. She
knows now that PAROW AX will seal them tight, keep-
ing the fresh, fruity flavor in, excluding mold and elim-
inating danger of fermentation and spoilage.

Its cleanliness and purity, together with the ease with
which it is used, makes PAROW AX the first choice of
the housewife, who has found it ideal for sealing her fruit
and vegetables in jars, glasses and bottles.

Standard Oil Company
(INDIANA)

910 S. Michigan Avenue Chicago, Illinois
Michigan Branches at Detroit, Grand Rapids and Saginaw

PAROWAX is a product
which every dealer should
stock in the early spring and
have on hand throughout the
summer.

 

An attractive two-color count-
er display case is packed in
every case of Parowax. It
helps sales.

There is a liberal profit on
Parowax for the dealer. The
demand throughout the sum-
mer is heavy and the turn-
over rapid. Your customers
will expect you to have
PAROW AX for them, when
they call for it.

Ne

or

 

 

 

Forty-second Year

GRAND RAPIDS, WEDNESDAY, MAY 20, 1925

Number 2174

 

MICHIGAN TRADESMAN

(Unlike any other paper.)

Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itself.

 

i DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly By
TRADESMAN COMPANY
Grand Rapids
BE. A. STOWE, Editor.

 

Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not paid in
advance,

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

 

Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of. March 3, 1879.

 

 

If you want to show good will to
a foreign nation say it with a tree.
The school children of New York City
who have sent a beech sapling to the
Queen of the Belgians have struck a
fresh note in international relations.
America has sent so many things
across the water that gift-giving has
grown stale. About everything in the
line of the useful has been dispatched
by boatloads—clothes and food and all
the humdrum utilities, not to speak of
money and ever more money. And
before that, soldiers and guns and bat-
tleships and all the harsh accouter-
ments of war. And now this welcome.
change has come at last. And yet it
is not altogether new, either. Belgium
gave New York a tree once twenty-
one years ago, and again in 1919, when
Queen Elizabeth planted it in Central
Park. The sapling the school-children
have now sent over grew out of the
Belgian mother tree—or seedling—of
twenty-one years ago. Anything that
nourishes friendly feelings between
peoples is to be commended, and the
exchange of trees between nations
might produce astonishing effects.

aera

 

The poker expression, ‘“Here’s
where friendship ends,’ might be
spoken of international finance. It
has already been spoken in London
with regard to American bond issues.
Large amounts of those floated in this
country have been finding their way
into England. They usually carry a
higher interest rate. The income de-
rived from them is difficult for the
British tax collector to trace. But
dollar securities have hindered the
stabilization of the pound sterling and
almost ruined London’s prestige as the
world’s greatest underwriter of for-
eign issues. So Montagu Norman,
Goernor of the Bank of England, has
made a “suggestion.” It is that Brit-
ish houses which have been dealing
largely ‘in. American issues, and, in-

cidentally, made a bit of change there-
by, shall in the future close down
their activities in this branch. Obedi-
ence to the embargo is only voluntary,
but “suggestions” from the Bank of
England are not lightly ignored.
Great Britain needs and wants Ameri-
can friendship—but poker is poker.

The generals and admirals who
speak for army and navy and expound
political philosophy to the multitude
ought to get together and agree upon
several important matters. There is
war, for example. One day an admiral
tells us that the women are to blame
for war. Another day a distinguished
general somewhere lays a corner stone
or unfurls a flag and tells an audience
that selfishness and greed make wars.
General Pershing made a talk in Mas-
sachusetts the other day in which pa-
triotism was described and celebrated
in strict accordance with the Amer-
ican pattern. But several recent pro-
nouncements by high officials of both
army and navy differed in important
respects with the Pershing program.
It does seem as if these two great
arms of the service should get to-
gether and have a common theory
about women, to say the least. If we
should ever be called upon to declare
war against this powerful half of the
population we would not want our
military forces divided.

 

 

Sarah Tyson Rorer—she of cook-
book fame—rises to sing a song of
triumph in her old age. The burden
of her song is that in her youth man
worked from sun to sun but woman’s
work was never done. In that day
woman scrubbed, swept, canned goods,
cured hams and made all the clothes
for all the members of the family. Now
it is all different. These things are
all done for woman, largely through
mechanical appliances, and the multi-
tude of things that made household
work a never-ending drudgery has
been eliminated. And Mrs. Rorer gen-
erously attributes it not to the new
woman herself but to the new man.
She declares he has taken woman out
of the kitchen and made a companion
of her, to the betterment of the State.
Mrs. Rorer’s theme treats of the
smaller things of life, but her descrip-
tion of the condition of woman, past
and present, is decidedly interesting
and may well call for a book on “The
World Made Over.”

 

The Geneva conference on arma-
ment traffic will probably not take the
prize among international conferences
for snag-hitting. But it has scored so
far few, if any, misses. And its style
has not been at all cramped by the
fact that it is dealing with a compara-
tively simple and minor matter in in-
ternational relations. The most recent

snag hit is involved in setting yp @

.

central international office for super-
vision of armament trade. The Amer-
ican declaration on the subject does
not mention that this is to be a League
of Nations agency and strips it of all
real power. Laegue members are for-
bidden to set up any international
agency unconnected with the League,
and it is known that they would pre-
fer giving it specific powers and func-
tions in addition to the mere collec-
tion and publication of armament traf-
fic statistics. As this particular snag
has been known all along to exist,
there has probably been evolved some
formula to overcome it.
oisceieaeeesianateniemmarion

A good deal is being said all up
and down the world about pressure of
population’ upon subsistence, which,
being interpreted, means that a lot of
persons are worrying about the Rev.
Dr. Malthus’ doctrine that the earth
can’t keep up with human increase and
feed the multiplying mouths of the
nations. It should be some relief,
therefore, to hear from Thomas Jesse
Jones, chairman of the Phelps-Stokes
Fund Educational Commission to East
Africa, which has spent eight months
in a survey over there, that there are
patches of millions of miles scattered
around over the Dark Continent which
“almost human comprehen-
sion” in their potentialities for pro-
duction. In East Africa alone, reports
the Commission, “there is an arable
acreage of 300,000 square miles of high
plateaus free of tropical diseases and
capable of producing the crops of
the temperate zone.”

LSS

surpass

Numberless jobs have been proffer-
ed to Mr. Hughes since he relinquish-
ed the portfolio of Secretary of State.
The latest tender is said to be that of
the Independent Motion Picture Pro-
ducers, who want a leader against the
“flm trust’? and Mr. Hays. It is not
likely that Mr. Hughes will become the
plumed knight of the insurgents. He
would commissioner
of his own law office than a czar of
baseball or a maharajah of the screen.
Like a former Secretary of the Treas-
ury, the whilom Postmaster General
has had no fiscal cause to regret his
retirement from politics to become
supreme arbiter of the movie. But the
financial inducement would not be
paramount with the Secretary of State.

rather be high

-He can earn enough from his practice

to live as he wishes. And no public
office or corporate affiliation can en-
hance the prestige he has acquired as
the directing pilot on a troubled sea.
aD

Burglars who stole the first dollar
taken in by a radio corporation, said
dollar hanging on the wall in a frame,
did not exhibit the sportsmanship of
their fellows who hand back to their
victims a little loose change for car-
fare, A corporation’s first dollar is

No matter
how wealthy the company becomes, it
never obtains anything so precious as
that initial cartwheel or, more prob-
ably, greenback or Treasury note. A
robber who makes away with that
memento discredits his profession. He

like a boy’s first trousers.

shows no sense of relative values. He
puts himself on a level with a sneak
thief. He should be disciplined by
the Bandits’ Committee on Ethical
Standards. As an appropriate punish-
ment he should be required to restore
the pilfered dollar the first moonless
night with a note of apology framed
and hung beside it.

TD
Fag eesee a aennhetonpeeanieaialie

Applied sciences of searchlighting
and “floodlighting” will gain from the
bold co-operative enterprise at Niagara
Falls, which is to inundate the cataract
itself with a cascade of more than a
million candle power. New York and
Ontario are joining forces to create a
nocturnal spectacle of beauty, trans-
forming the familiar daytime scene and
adding to the attractiveness of the
wonder for tourists without depleting
the volume of the mighty stream.
Prismatic lights will combine and in-
terplay with all possible permutations
upon the The first operation
of the lights is set for Queen Victoria’s
birthday, which is a Canadian holiday.
One of the most interesting phases of
the new installation is its promise of a
close imitation of the singularly beau-
tiful chiaroscuro effects that were ob-
served during the eclipse of the sun as
recorded at the Falis by special ap-
paratus employed during the event to
register the varying light intensity.
Making the scenic marvel work at
night for the entertainment of visitors
is an idea that may be used for the
and West.
There is no reason why natural won-
ders should rest, like tired guides and
horses, when they might be edifying
visitors.

water.

geysers canyons of the

 

When the Nicaragua route was on
the point of being chosen for the inter-
oceanic canal, it will be recalled that
those know the region called
attention to the standing menace of the
volcano Ametepe overhanging the line

who

of the waterway where it passed
through Lake Nicaragua. That vol-
cano, intermittently active, offers a

warrant for the alarm that was raised
ere the route was shifted to the Ishmus
at Panama. It is now sending forth
rivers of lava and showers of ashes,
with accompanying tremors.
Had the canal chosen the
comparatively easy lake route that was
shadowed by the peril, a good deal of
the work of creating the channel might
have to be done over, even though it
might not be necessary to abandon
the route that once had so many pro-
ponents, a

seismic
builders

 

2

IN THE REALM OF RASCALITY.

 

Cheats and Swindles Which Merchants
Should Avoid.

Kingston, N. Y., May 18—We wish
to call your attention to a coupon
scheme called The National Trading
Coupon Company of 3920 Broadway,
New York City. We have been very
successful in eliminating this Com-
pany from Kingston before it had the
opportunity to get very far. Their
methods of obtaining signatures to
their contracts were through false
statements and so forth.”

They are showing a letter from the
United States Chamber of Commerce
endorsing this coupon which was a de-
liberate lie.

They obtained a check from one of
our leading retailers, claiming that this
man had signed up with them which
later proved a misrepresentation, as
this man only gave them the check for
a few attractive premiums that they
had. They used this check as bait to
get the smaller fellows to fall in line.

Burns Detective Agency informs us
these people are absolutely unreliable
and have no rating or standing of any
description.

Ulster County Retail Grocers’ Ass’n.

 

Methods of buying cream and butter
fat, as practiced in the states of Minne-
sota, Iowa, North and South Dakota,
by the head of a creamery and pro-
duce company at Worthington, Minne-
sota, got in bad odor with the Federal
Trade Commission and it has issued
an order that specifies the practices
it requires to be discontinued.

In its investigation of this case, the
Commission found, it says, that the
company solicited and induced em-
ployes of some of its competitors to
violate and terminate their contracts,
and induced these employes to deliver
to it the business and patronage be-
longing to the competing firms. Also,
the Commission found that the com-
pany through offers of higher rentals
induced building owners to terminate
competitors’ tenancies in buildings used
by the competitors in buying cream
and butter fat.

The findings state that the company
cited in the order had full knowledge
of a “trade practice submittal’ held
by creamery owners, which was called
“for the purpose of eliminating from
the industry practices which experi-
ence had proved to be unfair.”  Al-
though the head of the company cited
in the order was not at the conference,
the Commission says he was notified
from time to time of the provisions of
a resolution adopted by the industry.

This resolution related to interference:

with the contracts of employers and
employes “for the purpose or with the
effect of dissipating, destroying or ap-
propriating in whole or in part, the
patronage, property or business of an-
other engaged in such industry,” and
declared interference of that sort to be
unfair.

 

Misbranding of fabrics with regard
to the materials or ingredients is again
condemned by the Commission in a
prohibitory order directed to a cor-
poration of Nashua, New Hampshire,
and its selling agents in Boston. The
order requires that the alleged mis-
branding be discontinued.

The Commission found, it reports,
that the company manufactured and
sold through its selling agents blan-

MICHIGAN TRADESMAN

kets composed wholly of cotton which
it designated as “Woolnap” blankets,
and that the company since 1907 has
been using the trade mark “Nashua
Woolnap,” registered in 1917.

According to the Commission’s find-
ings, the use of the word “Woolnap”
on labels attached to blankets com-
posed entirely of cotton, except when
accompanied by words or phrases dis-
closing the cotton composition, or by
words or phrases disclosing the fact
that the blankets contain no wool, has
the tendency to mislead and deceive
the public into the belief that the blan-
kets bearing the “Woo!lnap” labels
are composed wholly or in part of
wool.

 

A brand of soap sold by a company
of Kansas City, Missouri, is not what
it is made to seem to the public, says
the Commission. According to the
complaint issued in this case, the com-
pany causes to be stamped on each
cake of soap and printed on each
wrapper the words “Royal Medicated
Cuticle Doctor Soap.” In_ soliciting
dealers the company represents the
soap as medicated and having ingred-
ients with a curative and healing effect
on human skin, the Commission charg-
es, and that the soap is a high-grade
toilet soap of regular 25 cent value.

Further, the Commission charges,
the company on making a sale causes
to be inserted in newspapers of gen-
eral circulation, in the dealer’s com-
munity, advertisements including the
statements indicated.

The Commission alleges that the
company’s soap is neither medicated
nor of the value of 25 cents, but is of
the reasonable value of 10 cents a cake,
and is regularly sold to dealers to re-
tail at the latter price. These practices,
the Commission contends, divert busi-
ness from the company’s competitors
by misleading the public, and are un-
fair methods of competition.

 

Officers and members of an abrasive
paper cloth manufacturers ex-
change in New York have been rub-
bing competition the wrong way, sug-
gests the Commission in a complaint
charging the use of unfair methods of
competition in co-operating with others
to maintain a price schedule at which
abrasives shall be offered for sale to
the public.

and

The complaint alleges that the ex-
change, its officers and members are
engaged in a wrongful combination af-
fecting commerce in abrasives through-
out the United States, and that they
sell about 90 per cent. of the abrasives
sold annually throughout the United
States. The alleged combination, the
complaint says, has for its purpose and
intention the fixing of uniform prices,
terms and discounts at and upon which
abrasives shall be sold.

The complaint recites methods al-
leged to have been used in maintaining
the price plan, as the establishment of
uniform methods of computation of
prices, the exchange among members
of price lists, discounts and other data,
all of which, the Commission contends,
have the effect of suppressing competi-
tion and restraining trade in the sale
and distribution of abrasives.

May 20, 1925

 

 

   

No. 1022: ,

This McCray Counter Re-

: affords splendid display, enables
frigerator prompt ona convenient service
to customers. Its fine appearance attracts and holds
trade, gives customers confidence in your sanitary
standards.

Styles and sizes of refrigerators, coolers and display
cases to meet every need.
McCRAY REFRIGERATOR CO.
2544 Lake St. Kendallville, Ind.

Salesrooms in All Principal Cities

Detroit Salesroom — 36 E. Elizabeth St.
Grand Rapids Salesroom — 20 W. Fulton St.

‘“‘Look for the McCray Name Plate’’

REFRIGERATORS

for all purposes

 

 

0)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The
Flavor is

OU sell this

Coffee to a
customer once and
the coffee itself
will sell the “re-
peats.””

 

 

 

Roasted In!
WHITE HOUSE COFFEE

DWINELL-W RIGHT COMPANY = Boston = Chicago = Portsmouth, Va.

 

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May 20, 1925

MICHIGAN TRADESMAN

3

 

STEPHEN GIRARD,

 

He Was Born 175 Years Ago To-
Day.

Stephen Girard was born near Bor-
deaux, France, May 20, 1750, the son
of a sea captain. At the age of eight
a little playmate threw an oyster shell
into the open fire, it cracked, a piece
struck Stephen and put. out his right
eye. The other boys of the neighbor-
hood made fun of the one-eyed lad,
which, with the sternness of his par-
ents, soured Stephen’s disposition, and
he became sullen and gloomy.

His mother died, and Stephen could
no longer bear to live at home. Al-
though but 14 he sailed as cabin boy
on the ship Pelerin for St. Domingo,
and then for nine years sailed between
Bordeaux and the French West In-
dies, during which time he studied
navigation, until October 4, 1773, a
license was issued “to Stephen Girard,
of Bordeaux, full authority to act as
captain, master and patron of a mer-
chant vessel.”

His attention now turned to com-
mercial affairs in connection with the
pursuit of the sea. His journal con-
tains records of invoices and sales of
goods suited to a West Indian market.
These goods, amounting in value to
$3,000 Federal money, were disposed
of in St. Domingo, February, 1774.

From the West Indies he sailed to
New York, arrived there July, 1774.
Here his business tact and shrewd-
ness in trade attracted the notice of
Thomas Randall, a prosperous mer-
chant, and for more than two years
Girard traded with New York, New
Orleans and Port au Prince, on his
Own account and jointly with Mr.
Randall.

One night in
Girard’s

May,
vessel was

1776, Stephen
overtaken by a
storm, and the ship was driven befo-e
the gale, until Cap‘ain Girard could
hear the waves upon the shore. Tle
cast anchor and waited for the morn-
ing. When daylight dawned the fog
was too heavy for him to locate his
position.

Girard fired a cannon as a signal of
distress, which was soon answered by
the approach of a pilot. ‘‘Where are
we?” asked Captain Girard. “You are
in Delaware Bay,” answered the pilot.
“T wish to go to York,’ said
Girard. “It can’t be done,’ was the
reply, “the British ships are swarming
outside. You escaped them because

New

of the fog; but as soon as it disap-
pears they will see and capture yoa.
You must sail up to Philadelohia.

Captain Stephen Girard saw that the
advice was good, went to Philadelphia,
sold his vessel and cargo, and made
the city his home.

In July, 1777, he Mary
Lumm, of Philadelphia, the daughter
of a shipbuilder, but the union was
unhappy. Mr. Girard applied for a
divorce, but his wife died of insanity
in a hospital.

The approach of the British troops
to Philadelphia drove Mr. Girard to
Mount Holly, N. J., where he enjoyed
a profitable trade with the American
sailors, until the evacuation of Phila-
delphia, when he returned and for a
few years was associated in business
with his brother, John. This connec-

married

tion was dissolved in 1780, by which
time Stephen had gained a fortune of
$30,000.

During the next ten years he ac-
quired a number of vessels, and had
secured the lease on a range of stores
at a time when rents were low, which
he underlet at a large profit. He be-
ban to build a splendid fleet of ships,
and soon every ocean saw Géirard’s
vessels.

Once when the United States was
again troubled by the British, a ship
owned by Girard, carrying a rich cargo
from the East, almost in sight of Del-
aware Bay, was captured. Girard drove
a bargain with the British captain and
bought back his vessel for $180,000.
Then he brought her to Philadelphia
and sold the cargo for $500,000.- It
was hard to beat Stephen Girard.

Just as Robert Morris was the finan-
cier of the Revolution, so Stephen
Girard was the financier of the War
of 1812. In 1814 it looked as though
the American cause must fail for lack
of funds, and the heads of the Nation-
al Government were in despair. A

loan was offered in the money market,
but so low was the credit of the Na-
tion that only $200,000 was subscribed.
Thereupon Stephen Girard took the
whole issue of bonds, amounting to
$5,000,000, and saved us from defeat
and a disgraceful peace with England.

Girard contributed liberally to pub-
lic improvements, and adorned Phila-
delphia with handsome _ build-
ings.

At the age of 80 Girard was the
richest man in America.
year he was knocked down by a car-
riage and badly injured. ‘Go on, doc-
tor, I am an old sailor; I can bear a
great deal,’ he said to his physician.
Re lived two years afterward.

When he died, December 26, 1831,
his estate was valued at $9,000,00. Be-
sides large bequests to public institu-
tions, he gave $500,000 to improve the
water front of Philadelphia. He gave
$2,000,000 and a plot of ground for the
erection and support of a college for
orphans, which was opened Jan 1,
1848.

At his death he was buried in the

many

The same

vault o the Holy Trinity Roman
Catholic Church, but on the comple-
tion of Girard College his remains
were reinterred in a sarcophagus be-
neath the statue of the donor in the
vestibule of the main building of the
college.

Girard College is the most richly
endowed educationa! institution in the
world and its founder was one of the
most remarkable men who ever lived,
and his accidental residence in Phila-
delphia was one of the most fortunate
incidents in the history of Pennsyl-
vania.

——__>-.
New Mark Twain Story.

A woman—noted as a nagging wife

and also as a great bore, approached
Mark

quet—

Twain one evening at a ban-
“Oh, Mr. Clemens,” she exclaimed
Do you
think my husband will miss me?”

effusively, “I am going away!

“If he does, Madam,” responded the
should never be
trusted with fire arms again.”

great author, “he

 

 

WoRDEN

 

Friends of the Retail Grocer

AUN Gaede

HOT FROM THE POT

SATISFIES

CMLL TA MMT AD

 

QUAKER

PORK anp BEANS

Better than your Mother's, your Aunt’s or your Grandmother's

ZG a

 

The Prompt Shippers

(;ROCER COMPANY

Wholesalers for Fifty-six Years

 

 

 

 

 

MICHIGAN TRADESMAN

May 20, 1925

 

 

 

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Movements of Merchants.
Charlotte—Morris Newcome | suc-
ceeds Myers & Son in the drug and
grocery business.

Marquette—Miss Marjorie E. Math- _
Mrs. Helen Pohlmann in.

ews succeeds
the millinery
Johns—The George F. Dimond
Pag grain feed, fuel, etc.,
has opened a retail store for the sale
of feed and mash under the style of
the Checkerboard.
Detroit—The Detroit
terers, 4871 St. Antoine
been incorporated with an authorized
capital stock of $1,000, all of which
has been subscribed and paid in in

business.

elevator,

Factory Ca-
street, has

cash.

Baraga—Roy Kiesa, of Calumet and
Philip Foucault, of this place, have
formed a copartnership and will open
a modern bakery in the Falk building,
June 15, under the style of the
Baraga Vienna Bakery.

Ishpeming—The jewelry store of the
late Edward Girzi, will be continued
by his daughter, Mrs. Homer P. Yut-
zey and Miss Olga Girzi, until July,
when the stock will be sold to a pur-
chaser or by special sale.

Greenville—Frank Burns has _ sold
Hotel Phelps. to Wirnick Bros., of
Grand Rapids, who will redecorate it
and add new furnishings. Mr. Burns
will continue as manager until the
new owners can take charge.

Potlanrd—The Portland Oil Co. has

‘been incorporated to deal in oils,
greases, gasoline, auto accessories, etc.
with an authorized capital stock of
$30,000, all of which has been sub-

scribed and paid in in property.
Lumber Co.,

merged its

Detroit—The Stanton
424 Book
business into a stock company under
the same style, with an authorized
capital stock of $5,000, all of which
has been subscribed and $1,000 paid
in in cash.

Merritt—J. T. Hoard, dealer in
hardware, agricultural implements, au-
to supplies, etc.; has admitted to part-
his brother-in-law, Ray Hey-
and the business will be con-

style of Hoard &

building, has

nership,
denberk,
tinued
Hevdenberk.
Holland
at Holland
brief illness. Mr.

under the

“ornelius Lokker, 54, died
May 19, after a
Lokker had been
assistant manager of the ‘Holland
(Crystal Creamery Co. for thirty-seven
and held that position at the
time of his death. He is survived by
a widow and three children.
Detroit—The Stouffer Central Co.,
Empire building, has been incorporated
to deal in restaurant fixtures, foods,
etc., with an authorized capital stock
of $6,600 common, $10,000 preferred
and 100 shares at $1 per share, of

hospital

years

antennae he R Ae NOE BRAS BENTAGR TI ten ORSINI era

‘.room

which amount $10,000 has been sub-
scribed and $3,900 paid in in cash.
Detroit—Abraham Hadmous, 60, pro-

prietor of a grocery store at 177

.Tjeuisiana avenue, took his own life

Saturday, shooting himself in a rear
store while customers
waited outside. Two clerks heard the
shot fired and found the body. Busi-
ness reverses are believed to be the
motive for the man’s act.

Boyne City—The report that Wm.
H. White & Co. had sold their timber
holdings in the Upper Peninsula to
the Richardson & Avery Co., of Raco,
is emphatically denied by Wm. H.
White in a letter to the Tradesman.
Mr. White says he has had no nego-
tiations with the house named and is
unable to account for the circulation
of the report.

Kalamazoo—The Kalamazoo-City
Savings Bank has plans to build two
branch banks. One of these, the con-
tract for which has been let, will be a
brick and stone structure, 40 by 46
feet, one story, at Westnedge avenue
and North street. Lobby floor will be
of terrazza, wood work mahogany and
wainscoting of marble. Bullet proof
glass will be provided for tellers’ cages.
A second branch bank will be built at
East and Gilbert avenues.

of his

 

Manufacturing Matters.

Alpena—The General Cigar Co. is
closing its branch plant at this place,
and will continue factories at Bay City
and Detroit only.

Trenton—The Trenton Garment Co.
has been incorporated with an author-
ized capital stock of $25,000, of which
amount $12,900 has been subscribed
and paid in, $9,900 in cash and $3,000
in property.

Blissfield—The Morey Rim Tool Co.
has merged its business into a stock
company under the same style, with an
authorized capital stock of $10,000, of
amount $3,000 has been sub-
scribed and paid in in property.

which

Detroit—The Detroit Motor Spring
Co., 5855 Michigan avenue, has been
incorporated with an authorized cap-
ital stock of $25,000, of which amount
$5,000 has been subscribed and_ paid
in, $418.48 in cash and $4,581.52 in
property.

Belding—The Belding-Hall Refrig-
erator Co. will put up a new building
200x100 feet, three stories high, which
will be used for production of porce-
lain ware, and a two-story building 100
feet long, which will be used for stor-
age purposes.

Brethren— Somsel Brothers have
bought river rights to the “deadheads”
in Manistee river from Junction dam
to high bridge. It is estimated that
there are many hundreds, of thousands

of about $400,000.

.established in local confidence,

of feet of good lumber lodged in the
river at this point.

Concord—The Poff Milling Co. has
been incorporated to manufacture
flour, feed, etc., and to deal in grain,
farm produce, lumber and fuel, with
an authorized capital stock of $50,000,
$15,000 of which has been subscribed
and paid in in cash.

Coopersville—It is understood that
the Coopersville cannery will be op-
erated by Edgar P. Daggett the can-
ning season, he having leased it from
Henry Smith, who held a lease from
the Thomas-Daggett Canning Co., ex-
ecuted before the failure of the latter.

Detroit—The Continental Bifocal
Co., 407 East Fort street, has been in-
corporated to manufacture and deal
in optical goods, with an authorized
capital stock of $50,000, $10,000 of
which has been subscribed and paid
in, $2,500 in cash and $7,500 in prop-
erty.

Holland—The Bush & Lane Piano
Co., Columbia and 24th street, has
merged its business into a stock com-
pany with an authorized capital stock
of $2,500,000 common and $624,400
preferred, of which amount $1,624,400
has been subscribed and paid in in
property.

Fremont—The Balba Laboratories
has been incorporated to manufacture
and sell vending machines, perfumes,
cosmetics, etc., with an authorized
capital stock of $100,000, of which
amount $22,000 has been subscribed
and paid in, $11,000 in cash and $11,-
000 in property.

Detroit—The L. A. Automatic Ser-
vice Co., 6th floor Lincoln Properties
building, has been incorporated to
manufacture, sell and lease, automatic
food and liquid vending machines, with
an authorized capital stock of $40,000,
$4,000 of which has been subscribed
and paid in in cash.

Royal Oak—The Oakland Bottled
Gas Service, Inc., 280 West 10 Mile
Road, has been incorporated to deal
in Protane bottled gas and equipment,
with an authorized capital stock of
$2,000 common and $3,000 preferred,
all of which has been subscribed and
$1,500 paid in in cash.

Detroit—The Gotfredson Corpora-
tion has sold its American Auto Trim-
ming plant to the Briggs Manufactur-
ing Company, consideration approxi-
mately $1,500,000. The American Auto
Trimming Company, which, with the
merger of Gotfredson interests during
the past year, became the motor body
division of the Gotfredson corporation,
is one of the largest independent auto
paint and trim plants in the country.

Battle Creek—The Rich Steel Prod-
ucts Co. has let contracts for two new
plant units, and a third unit is to be
added this year, involving expenditure
The new buildings
will be steel and concrete. An interest-
ing thing about the new expansion en-
terprise, and a flattering indication of
the firmness in which the business is
is the
fact that a new stock issue of $300,000
to apply on the financing of the ex-
tensions was sold among local citizens

direct by the company after the mere
statement

that the investment was
available. Of the new investment some

“$75,000 worth was taken by employes,

The remainder of the cost of the build-
ing program, above that supplied by
the new stock sale, will be met through
earnings.

——————
Too Big a Job For the Tradesman.

Boyne City, May 19—Through the
careful work of Miss Lilly Malone,
Private Secretary of W. S. Shaw,
Boyne City will have a new industry
in operation in a few days which

- promises to be a permanent and grow-
_ing business.

W. A. Gotwill, of Chi-
cago, is installing the necessary equip-
ment in the old W. J. Lewis garage
building, on Roy street, and will be-
gin manufacturing at once in a small
way. Miss Malone has associated a
few of our most progressive business
men with her and it looks as if the
project would be profitable to the in-
vestors.

The continued lack of rain which
has obtained since the first of the
year is bringing about a very distress-
ing state. Nothing is growing with
any vigor, the streams are all down
nearly to the vanishing point and brush
fires are devastating large tracts. We
need a rain maker who understands
his business. Seems as though the
Tradesman can. straighten out this
matter, as it seems to get results
whenever it goes after anything that
is wrong. Charles T. McCutcheon.

——_—_+-+—____
The Weather Man Is To Blame.
Even if he had meant to be mean
about it, the weather man could not
have picked a worse time to visit on
this part of the country the chilly
weather of the past week or two. All
that is necessary to get emphatic con-
firmation of this statement is to en-
quire of any manufacturer of the filmy
kind of dresses which women would
wear now and later if the weather
would let them. Stocks in retail hands
are dragging badly in the Northern
half of the country, it was said yes-
terday, and it will take at least a week
of sustained hot weather to reduce sup-
plies of these garments to levels that
are regarded normal for this period of
the year. At least twice that time will
be needed to have the consumer de-
mand strike back to the manufactur-
ers, and by then many of them will
have sacrificed their goods and started
looking ahead to Fall.

—_~>2
Must Discriminate in Novelties.
While, for the most part, the con-
sumer demand continues to run in the
direction of novelty goods over staples
some retail executives here sense a
surfeit of too many “novelties” that do
not possess the real novelty appeal
necessary to get across satisfactorily
to the consumer. A greater sense of
discrimination as to novelty goods is
now held to be necessary. They point
out that this is quite in contrast with
the great merchandising stress placed
upon practically every kind of novelties
during the period since 1920, when
virtually anything different from
staples enjoyed a better turnover at a
greater margin of profit. It is pointed
out that there is no indication of any
swing away from novelties, but that
the stores must adjust themselves to
the greater discrimination which con-
sumers are. showing.

2+».

A person's life and work may be like
an apen book—of the blank variety.

Success in business is going to be
just about in proportion to your will-
ingness to work. Luck sometimes
brings a man some money, but it is
hard work that brings him success,

 

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May 20, 1925

MICHIGAN TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—Local jobbers hold cane
granulated at 6.35c. The market on
raws advanced 20 points and then de-
clined 10 points.

Tea—The market has been fairly
active during the past week. All de-
sirable grades of tea are sharing in
this, but the leaders still appear to be
fermented teas, Ceylon, Indias and
Javas, all of which show an advance
for the week in foreign markets. Out-
side of these grades prices remain
about unchanged. The consumptive
demand for tea is fair.

Coffee—The market has _ surely
struck the toboggan slide during the
past week. Every day has marked a
further decline in practically every-
thing and almost a panic has develop-
ed. The general impression appears
to be that the enormous accumulation
of Santos coffee in Brazil due to the
efforts which the holders there made
to gouge American buyers have Htad the
inevitable result of breaking the back
of the market. The past week has
brought a further decline in all grades
of Rio and Santos of fully 3 cents a
pound, meaning coffee sold green and
in a large way. Mild coffees have
also declined from a half cent to 2c.
The feeling at this writing is decidedly
weak and nobody is buying anything
at even to-day’s reduced price, which
is not immediately needed. The job-
bing market on roasted coffee is of
course weak in sympathy with green
and the demand has shaded down to
actual needs. From all appearances
the market is due for further future
declines before it is through.

Canned Fruits—California fruits are
in no different demand than other
canned foods. The movement is re-
stricted to actual needs and as there
is some irregularity in the distribu-
tion of stocks quotations vary accord-
ing to the ideas of the holder. Pine-
apple is moving more freely at retail,
and this is gradually causing a reac-
tion in the market. Apples remain
quiet.

Canned Fish—No developments oc-
curred in any of the fish packs last
week. Salmon on the spot was in
nominal demand for all offerings, but
with fancy chinooks and red Alaska
firmer than pinks, which are unsettled.
Maine sardines hold at former fac-
tory prices and are taken to fill gaps
in stocks. California ovals are not
pressed for sale. Tuna is moving bet-
ter as grocers are stocking up for the
summer. Shrimp is scarce in all posi-
tions.
available before the end of this week.

Canned Vegetables—The dullness is
pronounced in futures. Asparagus,
however, seems to have rounded the
corner and from the canning stand-
point is improving. It is impossible
to buy complete assortments from
first hands and daily the list of with-
drawals increases, which will soon end
in an elimination of all packs, since
canners will be sold up. Despite a
long drawn out selling period packers
have marketed their product and will
not pack as heavily as contemplated.
Tomatoes have been a keen disap-
pointment. Spots are taken in car-
loads and smaller parcels, but it is

New pack crab meat will be’

purely buying for actual needs and so
much on a competitive basis that the
buyer controls the situation. Even
though the forced sales are said to
have cleaned up many packers and a
shortage may develop before new crop
there is little advance buying. Futures
are as weak as spots. A car of 1925
No. 10s has been reported confirmed
at $3.85 f. 0. b., which gives a con-
crete idea of the situation. Peas are
also going out only for nearby needs
and corn is unsettled in both spots
and futures. Although many factors
think that the weakness in 1925 corn
is unjustified they cannot get the buy-
er to load up so as to change senti-
ment.

Dried Fruits—A pause in prune
trading occurred during the _ past
week, following a period of mild ac-
tivity on the spot during which cheap
California and Oregon fruit was with-
drawn or advanced %4@1c above the
low point of the season. At the ad-
vances, foreign and domestic buyers
refused to buy in any quantity but
held back to see if the higher range
would hold. Coincident with this re-
action was the meeting of the mem-
bers of the California Prune Associa-
tion, at which time policies as to the
marketing of carryover prunes were
considered. There was apprehension
that the association would push the
sales of its product at reduced Coast
prices to ensure a complete liquida-
tion. That policy was not adopted
but rather will the association con-
tinue to support the Eastern markets
by maintaining their quotations and
refusing to force their fruit on the
trade. Northwestern packers are sold
out of large sizes of old crop and
have moderate quantities of medium
counts which they are holding because
of the outlook for a short crop this
year. A number of factors are at
work to improve the situation put
none of them has been in effect long
enough to change the spot movement.
The demand is restricted as buyers
are easily content with small purchases.
Raisins are also improving in outlook
and sentiment more than in value or
in movement. Some of the accumula-
tions among jobbers have been liqui-
dating and these traders are buying
on the Coast for replacement. There
is far less pressure to sell local hold-
ings but marked advances so far have
been restricted. The first shipment of
new puffed muscats packed by Sun-
Maid is due in New York May 27.
Other cars will follow. Peaches were
quiet all week as there were more
available offerings, which tended to
curtail buying. Some operators form-
ed the idea that shortage is not as
pronounced as reported. Apricots, in
all grades, are closely sold up. Cur-
rants abroad are much firmer the
Greek Government has decided to buy
10,000,000 pounds, which is the sur-
plus over world markets. That may
mean no lower prices at primary points
during the balance of the season.

Beans and Peas—The movement in
dried beans is still quiet, with the

whole market barely steady. No par-
ticular change has occurred in any
grade of beans during the week, the
steadiest thing in the line is California
unchanged, but

limas. Dried peas

many holders are shading. Demand
light.

Cheese—Held cheese is still firm and
wanted. Fresh cheese not so much
wanted and easy in tone.

Rice—Foreign rices are in light sup-
ply and are being held firm at list,
as they cannot readily be replaced at
the source. The movement of domes-
tic rice is very disappointing, as all
trade outlets remain narrow. South-
ern millers are optimistic and look
for advances, which makes them re-
luctant sellers. Stocks in the South
are unusually light for the season.

Salt Fish—The mackerel market
shows no particular change for the
week, the demand is fair and prices
steady to firm.

Syrup and Molasses—Molasses is
quiet, with very little demand even for
the best grocery grades. Prices for
desirable molasses are relatively high
and this is undoubtedly affecting the
movement. Sugar syrup is also very
quiet and decidedly weak, as it will
be until sugar settles itself. Compound
syrup is selling in a quiet fashion at
steady prices.

Provisions—The demand for pro-
visions during the week has been fair;
this applying to all varieties of beef
and hog products. The market on
provisions is rather firm in spite of
the comparatively small demand.

—_»+
Review of the Produce Market.
Apples—Baldwins command $2 per
bu.; Spys command $2.50.
Asparagus—Home grown, $1.25 per
doz. bunches.
Bananas—7@7'4c per lb.

 

Beans—Michigan jobbers are quot-
ing as follows:
© He Pea Beans . $ 5.50
Eight Red Kidney -...._.-____ 9.50
Dark Red Kidney ____..._.._. 10.50
Brown Swede =.2.0 2... 5.00

Beets—New from Texas, $2.50 per
bu.

Butter—The market has had a
steady to firm tone during the past
week. At the present writing the mar-
ket is firm with only moderate offer-
ings and the demand taking everything
that comes along. Local jobbers hold
fresh creamery at 4lc and prints at
43c. They pay 18c for packing stock.

Cabbage—$4 per crate for new from
Mississippi.

Carrots—$1.35 per bu. for home
grown; $2.50 per bu. for new from
Texas.

Cauliflower—$3.25 per doz.
from Florida.

Celery—Florida, 65c for Jumbo and
85c for Extra Jumbo; crate stock, $5.

Cucumbers—Illinois hot house com-
mand $3 for extra fancy and $2.50 for
fancy per box of 2 doz.

Eggs—Receipts of fresh are still
rather large and so is the demand, and
as prices are very moderate an im-
mense quantity of eggs are now being
consumed. The market has advanced
during the week, probably showing
about 2c higher for fine fresh stock
than a week ago. Local dealers pay
29c for candled stock.

Egg Plant—$3 per doz.

Field Seeds—Local jobbers quote as
follows, 100 Ibs.

heads

‘emothy,' faney —.... 8 $ 7.50
Timothy, choice ......___...- 7.25

Clover, medium choice _-.....--- 33.00

 

5
Clover, Mammoth choice ------ 30.00
Clover, Alsike choice -..------- 25.00
Clover, sweet (2... 13.00
Alfalfa, Northwestern choice ~~ 23.50
Alfalfa, Northwestern fancy --- 24.50
Alfalfa, Grimm, fancy -..--—-- 42.00
White Clover, choice ......_........ 55.00
White Clover, prinie _.. 48.00
Blue Grass, choice Kentucky -- 32.00
Red. Yep, choice solid —_.......-... 18.00
Vetch, sand or winter .......... 7.00
Soy Beans, to San ..._....-.... 40
Millet, German ....... wl EE
Millet. common —_.....__...__... 5.50
Millet, Hungarian ...._._- 6.00
Sundan Grass __...........-.... 7.00

Garlic—35c per string for Italian.

Grape Fruit—$4.50@5, according to
quality.

Green
doz. bunches.

Honey—25c for
strained.

Lemons—Quotations are now as fol-
lows:

Onions—Charlots, 60c per

comb; 25c_ for

a00 Sunkist _...... 1... $8.00

aur Med Ball 7.50

S60 Red Ball 7.50
I.ettuce—In good demand on the

following basis:

California Iceberg, 45 —........__ $4.50

California Iceberg 5s ._........ 4.50

Hot House leaf, per Ib. ......... I7e
Onions—Texas Bermudas, $4.50 per
crate for White or Yellow.
Oranges—Fancy Sunkist Valencias
are now on the following basis:

~~. ene $7.00
n.d 7.50
~..ULL..LL 8.50
sh! 8.50
Mw 8.50
a. 7.50
me, ens 7.00
Ce SS ene acne ca 6.00

Red Ball, 50c lower.

New Potatoes—Florida stock com-
mands $7.50 per bbl. for No. 1 and
$6 for No. 2.

Parsley—60c per doz. bunches for
home grown; $1 per doz. bunches for
Louisiana.

Parsnips—$1 25 per bu.

Peppers—Green, 60c per doz.

Pineapples—All sizes Red Spanish
command $4.25@4.75 per crate. The
demand is strong, due to canning re-
quirements.

Potatoes—Country buyers pay 40c a
100 in Northern Michigan; Central
Michigan, 50@55c; Greenville district
50@55c.

Poultry—Wilson & Company pay as
follows this week:

Fleavy fowls ......0..0. 00 24c
Laght fowle .......-_ SS 18c
Peover, 2 ih 65c
Broilers, 34 th: to 2 fh. 50c

Radishes—30c per doz. bunches for
home grown.

Spinach—$1.25 per bu. for home
grown.
Strawberries—Receipts this week

are from Kentucky. They command
$6@6.50 per 24 qt. crate.
Sweet Potatoes—Delaware
$3.50 per hamper.
Tomatoes—$1.40 per 6 Ib. basket for
Florida.

Veal—Local jobbers pay as follows:

Sweets

Fancy White Meated ._____.__- 14%
OG lice 12%
Ce FN ek 10

 

 

6

Sidelights on Several Features of Gro-
cery Selling.
Written for the Tradesman.

Watch the favored clerk!

A grocer who does a large business
has not been making the money he
should make during the last two years.
He invited me to visit his store and
look around a bit.

As I sat, observing what I might, I
saw an elderly clerk pass the cash
register and, as he passed, squirt to-
bacco juice into a corner beside it.

There was nothing pleasing about
the man’s appearance. He was rather

unkempt. _ His shoulders were round-
ed with the weight of years. He was
scrawny. He was not speedy. I felt

sure he might be dispensed with with-
out the least loss to the store.

When, among other recommenda-
tions, I suggested this man’s dismis-
sal, the manager acknowledged that
my criticism was right, in the main,
but he added:

“Just the same, you would be sur-
prised how many people ask to have
that man wait on them.”

Well, that did not surprise me at all.
Moreover, I knew that such customers
asked for him because they had learn-
ed that they could get more for their
money from him than from others. He
was working for his employer, but
against him.

There are many such clerks. The
fact that customers seem to like them
acts as an endorsement of their work
with their employers. But it should
cause said employers to investigate
suspiciously. Maybe you have clerks
who are especially favored by many—
or a few—customers. Watch the fav-
ored clerk.

Jimmy McLellan, Longmont, Colo-
rado, about whom I have recently told
you something, has: another fetching
scheme.

He uses a good quality of pink paper
letterhead size, perforated crosswise
into five sections. This makes strips
2% inches wide. On the left hand end
he prints this, in a space 1344 by %
inches: “Daily doings from a grocer,
Longmont, Colo.” Then to the right
of that caption he prints a single note
of some definitely special item, using
large, readable type in a space five
inches long. I give two sample items:

“This week we are featuring canned
peaches—first grade fruit—put up in
heavy syrup—carrying the taste and
flavor of the highest grade pack in
California—3 cans, $1.15 or 6 cans,
$2.25.”

“Housecleaning time is here—you
may be short of some equipment to
successfully carry on this work—we
are lined up with a full assortment of
brushes, oil mops, dust mops, and
scouring powder—to make the work
come easier—window display now—
counter display showing the full line—
a brush for a dime.”

Jimmy says: “We use this plan of
announcing to our trade the arrival of
new goods or the change in price—
we are strong believers in advertising
—we want our patrons to know of the
things—so in every order we place one
of these slips—this is done daily and
it works.”

Of course it works. But notice that
“it is done daily.” That is one rea-

 

 

MICHIGAN TRADESMAN

Nothing spasmodic
more

son why it works.
will work in advertising any
than it will in other undertakings.

 

The Southern Califoronia Retail
Grocers Association conducts an effi-
cient credit bureau. Here is what is
printed on its form of “Application for
Credit:”

“To (name of grocer) Gentlemen:—
On the basis of the following informa-
tion and my promise to pay, please
enter my name on your books for an
open charge account.’ Then below
the applicant writes: “Full name, pres-
ent address, tel. No., how long there;
own; rent; former address; married;
single; occupation; what is the source
of income—salary—commission—Divi-
dends; husbands name; wife’s name
(meaning in whose name the account
is to run); number in family; account
will approximate $______ per month;
business address; telephone; firm name;
how long there; formerly with; cur-
rent accounts; former grocery ac-
counts; member of; do you own an
automobile? Make; agreed terms—
monthly, semi-monthly, weekly; au-
thorized purchasers; send statement to;
the right to close this account without
notice is expressly reserved. I hereby
promise to pay this account in full on
statement rendered weekly, bi-weekly,
monthly; by Thursday of following
week—by 5th and 20th of same
month—by tenth of month following.
I carry a checking account at__-_bank;
check signature; applicant’s signature.
(Make out in duplicate—mail copy to
office for record.)”

I say this credit bureau is efficient.
Read over those items and you may
see one reason why. By the time any-
one has filled out all those spaces, he
is pretty well tied down to a definite
agreement. This is the plan of pre-
vention rather than cure—and that
generally works if kept up faithfully.
It should be remembered, just the
same, that no system works of itself.

 

 

The Spartan Grocers, Inc., Los
Angeles, is a co-operative wholesale
house, run by several hundred indi-
vidual grocers. It was started only
four years ago on the proverbial 30
cents. Writing on some phases of
its experience, the manager, W. C.
Longstreth, says:

“It has long been our aim to have a
sinking fund and we are proud of the
success; for we have never made a
profit on members through merchan-
dise but have made it on penalties, 4c
empty boxes, jute sacks, etc. Surplus
for 1924 was accumulated by penalties,
$5200, %c, $4000, balance from bor-
rowed money, insurance commission
and interest on bank balance, which
we have not missed one month in
past four years.”

Surplus is given for 1923 as $8301.24,
gain for 1924 is given as $15433.54. I
intend to write more about the Spar-
tans soon.

 

The program outlined for the 1925

convention of the National Association.

of Retail Grocers, to be held in Du-
buque, looks better and more work-
able than that of 1924. It could easily
be that, however, as I indicated at the
time. The former program listed

 

STRAWBERRY TIME

Make the strawberries you sell your cus-
tomers taste better by suggesting

FRANKLIN
POWDERED SUGAR

in 1|-lb.  paraffine - lined
cartons.

Also recommend
fruits, breakfast
and cold drinks.

Try this once and watch
your customers come back.

The
Franklin Sugar Refining Company

PHILADELPHIA, PA.
“A Franklin Cane Sugar for every use.”

it for
cereals

 

Granulated, Dainty Lumps, Powdered, Brown, Con-
fectioners; Franklin Syrup.

 

 

May 20, 1925

 

 

Which Would You Rather Sell?

ONE MATCH
OR
e || TWO MATCHES ||¢

 

Say to your customers: “Here are two boxes of the new,
perfected Diamond Match for fifteen cents—the best
match and the safest match to take into your home.
They are better value than ordinary matches at six
or seven cents per box.”

Your percentage of profit on Diamond Matches is larger
than on ordinary matches, and your total profit on
Diamond Matches—two boxes for fifteen cents—is
much larger than on one box of ordinary matches at
S1X or seven cents.

And you will sell two boxes almost every time.

You may as well inerease your match sales. And you may
as well make this extra profit on your match sales.

 

THE DIAMOND MATCH CoO.

 

 

 

 

 

 

 

 

RS, U ore seamen

—

 

 

 

 

a
ie ad —

Se

 

 

 

At

 

May 20, 1925

many more than fifty-seven different
subjects, and that was about ten times
the number that might be given in-
telligent attention. Result was that
practically none was give any adequate
attention. :

Of the twenty specific subjects
listed, these are, to my mind, down to
earth: (1) How to control my busi-
ness through adequate records. (2)
Store arrangement that increases sales
and reduces labor and expense. (5)
Window trimming simplified and made
effective. (6) How show cards and
price tickets have helped my sales. (8)
Effective deliveries at minimum cost.
(9) Doing a credit business and keep-
ing losses down to a minimum. (10)
How I built up a specialty business.
(20) Stopping the leaks and hidden
losses.

You see, I have cut the list to eight
subjects. If these are properly
handled, so something definite may be
learned, the convention will have made
distinct progress. To try to do more
is to do nothing, in my humble opin-
ion; and it is a cinch that more will
be attempted, so I fear nothing will be
done.

The list includes, supplementarily:
Co-operative advertising; Co-operative
buying; Co-operative delivery; Co-
operative credit information; Co-opera-
tive collection service.

Too much of a program, I fear. This
is especially apt to prove the case when
we take account of all the “entertain-
ment’? promised by Dubuque. ‘“Enter-
tainment” is the chief bane of grocers’
conventions.

 

Retailers are learning some things,
whether from conventions or in spite
thereof. This is as welcome a bit of
trade news as I have read for long:

“That the practice of hand-to-mouth
buying of sugar during the past year
is not confined to sugar is indicated by
reports from other industries. Textile,
leather and other trades have the same
story to tell. Retailers decline to stock
more goods than are,required to cover
immediate needs.”

Paul Findlay.
—_+->

Gold Luster Glassware.

Gold luster glassware in a variety of
iridescent and color effects is among
the leading novelties with one large
manufacturer. Vases in a wide choice
of sizes and shapes are priced at $2 to
$10 wholesale, both in plain surface
and with “spider web” decoration. Es-
pecially popular are 15 inch colored
glass plates with gold or silver en-
crusted borders fitted with a central
receptacle for mayonnaise, cheese or
condiment. The wholesale price is $10

for the two pieces.
———__@—-—___

New Type of Suede Glove.

Surah Suede gloves are the latest
novelty introduced by a leading manu-
facturer. They are a _ heavy fabric
with a high luster, and with French
cuffs of a contrasting or harmonizing
color, embroidered and braided. Metal
cloth effects are much used in the
trimming. The favored colors are
“sunset,” beige, pearl gray and pongee.
Business in some quarters is reported
a> being up to last year’s, though lines
were in general shown somewhat later
than usual.

MICHIGAN TRADESMAN

A Pernicious Institution

The labor union, per se, is a per-

nicious institntion.
Pernicious, because it is a fighting
machine that keeps society in a con-
stant state of nerves, turmoil, uproar
and agitation.

Pernicious, because it is a highly-
organized few designed to exploit the
unorganized many-_--_Claiming as its
main object to better the condition
of the workman and make him happy,
it keeps him, in fact, excited, unsettled,
dscontented and miserable.

Pernicious, because it often shang-
hais the peaceable and satisfied work-
man into its ranks against his better
judgment and holds hm there through
fear

Pernicous, because it does not aim
at efficiency, but rather puts a prem-
upon laziness. Because it will not
allow one man to do more work, or
better work, than another man, no
matter what the relative qualifications
of the men may be. Because it strang-
les, at birth, all ambition to excel.

Pernicious, because it refuses to
incorporate and be responsible for
its acts. Because it will not keep
agreements any longer than compat-
ible with own interests. Because it
has no sense of honor. Because it
asks to be exempted from the same
laws that it demands shall be enfore-
ed against those whom it seeks to ex-
ploit.

Pernicious, because the methods it
employs to accomplish its ends are
almost invariably methods of force—
the threat, the boycott, the strike, the
riot, ;

Pernicious, because it expects and
demands he impossible. Because at
one and he same time it wants wages
raised and cost of. living lowered;
Because it expects to work less hours
and still have the storehouses of the
world filled with cheap goods.

Pernicious, because it will not permit
men to follow the dictates of heir own
consciences. Because it will not rec-
ognize the right of men td work be-
side it without accepting its fath and
contributing to its coffers. Because
it brands and persecutes men, who,
while they may be skilled craftsmen,
are not inclined to join the union.

Pernicious, because it is led by the
paid agitator and applauded loudest
by the proletariat and the workman
who cannot readily secure employment
by his own. skill, or upon his own
merits. ‘

Pernicious, finally, because its prop-
aganda, carried nto practical opera-
tions, leads to Bolshevism and anarchy,
stops the heart-beat of civilization
and halts the orderly procedure of
the human race toward he accom-
plishment of its manifest destiny.

The labor union, per se,is a_per-
nicious institution—W. H. H. Mac-
Kellar in Roycroft.

— +2.
Treating Them Gentle.

She was in Alaska looking over a
fox farm. After admiring a beautiful
silver specimen, she asked her guide,
“Just how many times can the fox be
skinned for his fur?”

“Three times, madam,” said the
guide gravely. “Any more than that
would spoil his temper.”

 

 

New Issue:

$4,200,000

Western Public Service Company
First Mortgage 6% Gold Bonds Series ‘“‘A’”’

Due April Ist, 1950

This Company owns and operates, directly, or through
subsidiaries, public service properties in over 65 cities
and towns in the States of Colorado, Wyoming, Ne-
braska, Missouri and ‘Texas.

SECURITY: These bonds will be secured by first
mortgage lien on all fixed properties now owned or
hereafter acquired by the Company, subject only to
prior liens on after-acquired property, and by deposit
with the Trustees of the entire issues of capital stock
and of notes covering indebtedness to the Company
for which the Company will covenant to exchange the
entire issues of first mortgage obligations of ‘Tarkio
Electric and Water Company and The Mound City
Electric Light and Ice Company when authorized and
issued. ‘The properties to be covered by the Mortgage
have been appraised by Day & Zimmermann, Inc., at
$6,600,000. ‘These Bonds will thus be outstanding at
less than 65% of the appraised value of the properties.
The Mortgage will contain conservative provisions re-
stricting the issuance of additional Bonds.

EARNINGS: The followings is a tabulation of con-
solidated earnings of the Company and its subsidiaries,
as certified by Messrs. Haskins & Sells. The figures
are for the twelve-month period ended February 28,
1925, and include for this period the earnings of prop-
erties now owned, some of which were acquired during
the period.
Gross Earnings ---------------- $1,724,770
Operating Expenses, including
Maintenance and Taxes other
than Federal Taxes ________ 1,081,961

 

Net Earnings available for Inter-
est, Amortization, Federal
Taxes, Depreciation, ete. ___$ 642,809

Net Earnings, as indicated above, amount to over 214
times annual interest requirements of these Bonds and
over twice annual interest requirements of total funded
debt to be outstanding upon completion of the present
financing. The Company’s earnings for the past several
years have shown steady and rapid increases in amount.
A continuation of these substantial increases is fully
expected.

Price 98 and Accrued Interest Yielding 6.15%
HOWE, SNOW & BERTLES |

(INCORPORATED)
Investment Securities

GRAND RAPIDS DETROIT CHICAGO — NEWYORK

i }

 

 

 

 

COTTON AND COTTON GOODS.

Cotton zig-zagged around the 22
cent line during the past week in the
face of some good and some bad re-
ports. Danger from drought in West-
ern Texas seems to have passed away,
and, from there as well as elsewhere
in the growing districts, the indica-
tions point to a large yield. It is,
however, too early in the season for
anything definite because of the many
contingencies that are still ahead.
Much was made of the report on cot-
ton consumption during April, the fig-
ures for which were made public last
Thursday. These showed an increase
of about 14,500 bales over March and
of about 19,500 over April, 1924, when
the price of cotton was about 12 cents
a pound more. What tends to depress
cotton prices is the belief that this
year’s crop will exceed even the large
one of last year. It is noteworthy,
also, that there has been an increase
in the Egyptian cotton acreage this
year of nearly 13 per cent. The sur-
prise at the increase of cotton con-
sumption in domestic mills in April
was occasioned by there being no
evidence that there had been any large
sales of cotton goods during the per-
iod. As a matter of fact, trading in
cotton goods has been dull for some
time and there are no present indica-
tions of a change in this respect. Gray
goods have shown few signs of activ-
ity and there has been a definite shad-
ing of the prices for them. Finished
fabrics have’ not fared much better
especially the staples, while there is a
fair amount of movement in certain
fancy constructions, with or without
rayon mixtures. Even the situation
in ginghams will admit of improve-
ment. The principal manufacturer of
denims announced a continuation of
prices for June and July delivery, but,
at the same time, curtailed operations
to four days a week. Knit goods were
without special feature.

cn
WOOLS AND WOOLENS.

Not much comfort was afforded
those who were looking for sustained
prices for wool by the results of the
London auction sales, which closed on
Thursday. As a matter of fact, very
little wool was sold during the series
and what was disposed of went at de-
cided reductions. Not even the stop-
ping of all public sales in Australia
had any effect in inducing purchases.
In all, about 43,000 bales were sold,
while 105,000 bales were held over.
American purchases were trivial. The
sales in Australia, it is announced, will
be resumed on July 1, “if the tone of
the market warrants it on that date.”
According to Prime Minister Bruce,
the stocks on hand there amount to
464,315 bales. In this country stocks
in bonded warehouses increased in
March to 110,805,271 pounds, as
against 105,310,565 pounds at the end
of February. The great gain was in
combing wool, which offset a loss of
carpet wool. According to the Census
Bureau a partial report shows a total
held by mills and dealers of 305,957,-
541 pounds, grease equivalent. The
larger portion of this is held by the
mills. But the figures are incomplete,
as a number of the larger manufac-
turers put in no reports. Sales of fab-
tics for Fall are still lagging. The

MICHIGAN TRADESMAN

lower prices for the raw material have
unsettled the minds of many cutters,
who believe they have nothing to lose
by waiting. In women’s wear particu-
larly, where there is as yet no pro-
nounced trend toward any _ especial
kind of fabric, it is considered to be
the part of caution to await develop-
ments. Nobody believes that goods
will rise in price and, consequently,
this element of risk is wanting. Men’s
clothing business is developing some-
what slowly. The only movement is
toward cheaper woolen suits of rather
attractive patterns.

 

PROBLEM OF DISTRIBUTION.

Committees chosen as a result of the
National Distribution Conference held
in Washington last January are at
work trying to solve the various prob-
concerned in conveying goods
from producers to consumers. These
problems are rather complex because
conditions are not uniform in the vari-
ous sections of the country, nor are
the methods in vogue the same even
in the same industries. It is, there-
fore, manifest that no one solution
will answer. The expedients in use
are the result of more or less prolong-
ed experience and have back of them
some reason for existence, which
would not be the case had they been
arbitrarily established. They have
some admitted defects a contempla-
tion of which has often called forth
urgent pleas for the scrapping of exist-
ing methods. The trouble is that no
one has yet devised a system which
can take the place of that in use. It
would, perhaps, be more accurate to
say systems instead of a system, be-
cause of the diversity of the methods
in vogue. The greatest factor, and
the most expensive one, is that of ser-
vice to the consumer. This accounts,
in general, for more than half the re-
tail selling price of most needed com-
modities, as was long ago shown by
the Joint Congressional Agricultural
Committee of Inquiry. To eliminate,
or to reduce materially, this one ele-
ment will require something more than
a report, no matter how well reasoned
out or how plausible. It will mean the
education of the whole American peo-
ple so as to induce them to change
their ways of buying and to content
themselves with a loss of all their
present conveniences in securing com-

lems

 

modities. That looks like something
of a task.
There is a more or less familiar

story of the new reporter who was
sent forth to write an account of the
proceedings of a ‘“‘peace meeting.” Re-
turning to the editor’s desk, he was
asked about the meeting. He was not
enthusiastic, as good reporters are al-
ways supposed to be. The affair had
been a disappointment so far as he
was concerned. “No story there,” was
his comment. “Before they got far
enough with the programme to discuss
any kind of peace the meeting broke
up in a fight and I left.” Taking
everything into consideration, there
are a good many things about peace
discussions of the feminine groups now
assembled in Washington that are
highly reminiscent of the reporter and
his peace meeting.

CANCELLATION AND RETURN.

Clothing manufacturers are trying
to do something effective regarding
the cancellation of orders and the re-
turn of goods. This is a sore spot in
many of the textile industries. In not
all cases is the matter one-sided. This
is particularly true in what are called
the needle trades. Buyers have often
complained that what was sent to them
was not .up to sample in material or
trimming or that the sizes were not in
accordance with the orders placed, or
that delivery was delayed. On the
other hand, manufacturers of men’s
and women’s wear have rebelled
against the arbitrary methods of some
buyers in cancelling orders after
goods had been made up when they
found they had made a mistake of
judgment, or in returning goods on
some frivolous pretext or none at all.
There is, of course, a legal right which
either party may enforce against the
other in case of a non-fulfillment of
contract; but this is rarely done for
many reasons. The remedy is apt to
be expensive and long delayed, among
other things. If compulsory arbitra-
tion is made a part of every contract
of sale, a perfect remedy is afforded
as well as an assurance of justice. The
clothing manufacturers do not appar-
ently wish to go so far. A resolution
adopted by them provides for such
arbitration in case a dispute cannot be
amicably adjusted, and in case a re-
tailer refuses to submit to arbitration,
he is to be black-listed. The trouble
with this procedure is that of getting
all the manufacturers to act in accord-
ance with it and to refuse to deal with
any one who has been unethical in his
practices. At least that has been the
experience in the past.

 

THE BUSINESS OUTLOOK.

General business conditions through-
out the country continue to show the
variations apparent since the begin-
ning of spring. The basic industries
are working much below capacity,
with a general tendency toward further
restriction of operation. Prospects for
production of farms and fields are
quite favorable, according to both of-
ficial and private reports. Trading, in
general, has been somewhat hampered
by unfavorable weather as well as by
the unsettlement of mind caused by
declines in raw material prices. The
primary markets, especially those for
dry goods, are freaky when they are
not devoid of feature, which is usually
the case. Distributors, however, are
passing along a fair amount of mer-
chandise, although this is usually in
small lots. The recent auction sale of
several million dollars’ worth of rugs
and carpets was successful, not only
in the number of those who bid but
also in the prices which were obtain-
ed. Both jobbers and retailers were
among the buyers, and the interest
they displayed in the offerings gave
evidence of their belief that the public
demand for the goods would be main-
tained. Summer buying of wearing
apparel has ‘been waiting for some de-
cided rise in temperature, just as has
the opening of the straw-hat season for
men. Impatient. storekeepers are apt,
at about this period each year, to for-
get that summer is still more than a
month ahead. Their disappointment is

 

 

 

May 20, 1925

an annual one, however, and they be
come reconciled to it when actua
seasonal buying starts.

 

CANNED FOODS CONDITIONS.

Another week of dullness in canned
foods, spot spots and futures, has been
added to the era of limited trading,
which now runs over a period of three
months. What is even more discon-
certing is that there is no prospect of
an immediate change in the character
of trading to put the market back to
normal. True enough, there is more
transient trading than formerly and
conditions favor a gradual change in
buying since sentiment is better, but
brokers find it impossible to get any
response from buyers in the way of
liberal patronage for any one factor.
Spot stocks are still picked up as they
are wanted and in moderate sized par-
cels.

Having failed to induce the general
public to accept and carry the old
fashioned silver cart wheel dollar, the
Treasury Department announces that
efforts will be made to prolong the life
of the dollar bill. In pre-war times
the average dollar bill led a gay and
festive career for fourteen months be-
fore it was retired from its labors.
Nowadays it is all in physically in
eight months. To restore its longevity
the department proposes to “cure” the
bill before it goes into active service,
thus preventing fraying at the edges
or an early cracking. To accomplish
this the department plans to build up
a‘reserve of currency and has ordered
200,000,000 sheets of distinctive silk
fiber paper, from each sheet of which
eight pieces of currency will be made.
Never before in one year has the order
for paper money exceeded 150,000,000
sheets. Assistant Secretary Dewey as-
serts that high prices, modern ideas
and habits and the use of automobiles
compel the carrying of more money,
hence the increase in the number of
bills to be printed. Somehow, in some
way, the automobile plays a prominent
part in every change that we moderns
make in our living conditions.

 

Of the 1270 ships now owned by the
Government 896 are not in service. Of
the 896 tied up, several hundreds are
by all accounts worthless and fit only
for some graveyard of ships or the junk
pile. However, certain members of
the United States Shipping Board are
up in arms over the proposal that they
be disposed of as admittedly worth-
less. They want to delay to determine
the posibilities of peddling them to
private owners or using them as cargo
carriers under Government administra-
tion. It would seem that the board
ought to know the condition of these
ships, yet another wearing and time-
wasting “survey” of them is proposed.
Oi course, that would mean that the
board would carry on, maintaining its
organization, powers, perquisites and
privileges. What the country must
decide is whether or not it wishes to
stay in the shipping business and fud-
dle around with a job lot of aging craft
in order to please a few Government
ownership apostles and keep the Ship-
ping Board alive. If not, it is time

to hold one of the biggest competitive
bid junk sales in history.

 

 

 

 

 

1 @

 

 

May 20, 1925

MICHIGAN TRADESMAN

9

 

Some Men I Have Known in the Past.

When, during the early 40’s, the
late William A. Burt was engaged in
surveying Northern Michigan for the
Federal Government and while, also,
he was studying and experimenting
toward the development of the Solar
Compass, which he invented, he had
as assistant Colonel John Bently Hol-
lister, a military engineer who gained
distinction during the Mexican War as
an officer in the United States Army.

Colonel Hollister was a descendant
of Lieutenant John Hollister, who
came to the American Colonies from
England in 1642 and settled in Weth-
ersfield, Hartford county, Conn., where
the planters of Wethersfield, Hartford
and Windsor adopted a written consti-
tution, the first framed in America.

Colonel Hollister settled with his
family in Michigan’s typical New Eng-
land town, the village of Romeo, Ma-
comb county, and there, on August 29,
1830, our distinguished pioneer and
citizen, Harvey J. Hollister, was born.

When barely in his teens Harvey J.
Hollister’s father solved the Eternal
Mystery at Romeo, leaving a widow
with three children—one daughter,
Miss Jeannette, and two sons, John H.
and Harvey J.

After attending school at the Romeo
branch of the University of Michigan—
one of eight branches in the late 40’s—
which, with the systematic and thor-
ough elementary instruction received
at the hands of both his father and
mother, gave him more than an aver-
age equipment for the purpose, Harvey
Hollister began teaching school at 17
years of age and followed that avoca-
tion one winter.

Then, his mother, brother and sister
having removed to Grand Rapids, he
located in the city of Pontiac as clerk
in a drug store. In 1849 Harvey J.
Hollister Rapids to
accept a been
secured for him by Dr. John H. Hol-
lister, his brother, in the dry goods
store of Wm. H. McConnell. Here he
remained a few months, when he re-

Grand
which had

came to
clerkship

signed his position to accept a clerk-
ship in the drug store of the late W.
G. Henry, father-in-law of General R.
A. Alger. After three years in this
position he left it to become account-
ant and clerk in the dry goods store
of the late John Kendall.

Thus is outlined the early history
of the great pioneer banker of Grand
Rapids. With a keen and ever avail-
able mentality, but somewhat delicate
physically, young Hollister faced con-
ditions almost beyond present day
comprehension. Little more than a
frontier post of civilization, the com-
munity was strange, alien and decided-
ly transient. Without public utilities
to a large extent, it was also an as-
sociation that was dazed, almost reck-
less, in the bewilderment of the after-
math of “Wild Cat” times.

For a youth of intuitive refinement
and with the highest ideals to find him-
self confronted by all the crudities,
uncertainties and discomforts, mental
and physical, and himself almost a
stranger and with very limited ma-
terial resources the test was a tumult-
uous one, a trial certain to be of long
duration and inevitable as to discour-
agements. There was but one kind of

stability that could be relied upon, and
that was the stability of character.
That Harvey Hollister, the youth,
possessed this priceless treasure to a
marked degree was a fact recognized
in 1853 by the late Daniel Ball, the
pioneer Great Man of Grand Rapids,
who employed Mr. Hollister as his
confidential clerk in the Exchange
3ank of Daniel Ball, which was locat-
ed in the second story (reached by an
outside stairway) of the Daniel Ball
warehouse, which stood on the exact
area now occupied by the old National
Bank offices. The lower floor was a

storehouse for all kinds of merchandise
brought by boats to the dock at the
West end of the building and the of-
fices upstairs embodied the financial,
commercial and industrial center, the
very heart of the vitality of Western
Here it

Michigan business interests.

effect of hard times is everywhere
visible. All departments of trade and
business feel it as forcibly now as at
any previous time and publishers of
newspapers are no exception. The
great trouble seems to be a scarcity of
currency—money. There is an abund-
ance of produce, lumber and shingles,
not only in this vicinity but throughout
Northwestern Michigan, of which the
latter articles are now and have been
staple
invaluable

in many locations for
commodities. For these
productions in prosperous times there

years

are a ready sale and prompt pay,
whereas at this time there is neither.”

Then, after reporting sympathetically
the suspension of the Newaygo Re-
publican and the Muskegon Journal,
the review continues:

“These troubles may safely be at-
tributed to the hard times beginning

 

 

 

Harvey J. Hollister.

was that Daniel Ball’s Exchange
3ank was born, and on the same spot
were born its three successors—the
banking house of M. L. Sweet & Co.,
the First National Bank and the Old
National Bank—and always with Har-
vey J. Hollister as the guiding spirit.

Here it was also that, in 1858, dur-
ing the absence of Mr. Ball, certain
investors from the East who held a
quantity of.the notes of the Michigan
City & South Bend Plank Road Co.
demanded that they be paid in specie.
This fact was noted as follows by the
Grand Rapids Daily Eagle of Monday,
May 31, 1858: “Protested—T. Foote,
Jr., Notary Public, informs us that the
notes of the Exchange Bank of Daniel
Ball & Co. were protested this morn-
ing.” In the same column of the same
edition occurs the following: “The

 

in the East nearly a year ago, but
which have not affected seriously the
business prosperity of the Northwest-
ern part of our State until within a
few months past, although this time
they have been realized in every de-
partment of business. Let us hope
and struggle on, believing that be-
fore long all will be well again.”

The interesting feature of this no-
tice is that six or eight months elapsed
between the beginning of hard times
in the East and the influence of such
times on Western Michigan interests.
And that fact is made doubly interest-
ing when it is realized that the con-
fidential clerk of Mr. Ball—Mr. Hol-
lister—although but three years in
charge of the bank, foresaw the com-
ing of hard times at least one year be-
fore they developed in the East. This

is evidenced by the fact that on Oct.
12, 1856, the following advertisement
appeared in the Grand Rapids Daily
Eagle:

“Notice—The notes of the
gan City & South
Co. will be received by us on deposit
as Western funds and we shall here-
after at all times promptly redeem said

Michi-
3end Plank Road

notes on presentation at our counter in
such funds. Daniel Ball & Co.”

And so when the Eastern investors
asked for specie—not Western funds
for the Plank Road Company’s notes
they did not get what they demanded.
Mr. Hollister’s explanation of the posi-
tion he assumed is noted by the daily
Eagle as follows:

“Mr. Hollister, of the firm of D.
Ball & Co., informs us that the rea-
son why some of their notes were al-
lowed to be protested yesterday is be
cause specie was demanded on them
and the company was under no ob
ligation to pay these bills in that way
and did not wish to set a precedent
that would compel them to do differ-
ently in the future from what they

had done in the past or from what
they had promised to do.

are able and ready to redeem all their

He says they

notes as fast as they are presented and,
as per promise on the face of them,
in good currency.

“We notice that our business men
have no fears as to the solvency of
the Exchange Bank of D. Ball & Co.
and are receiving their notes, deposit-
ing money and doing business with the
bank as usual.”

This old-time narrative serves ad-
mirably as an illustration of Mr. Hol-
lister’s entire life record as a careful,
cautious banker, who viewed all busi-
ness problems from all sides, informed
himself accurately and in the most au
thentic manner as to general and in-
dividual business conditions and so was
able to foretell with splendid precision
as to what average conditions would
be a considerable time ahead.

Because of this ability, because of
of his

faculty as a judge of men

his conservatism and because
superior

and projects Mr. Hollister became a

strikingly important factor in all of

the essential interests of the city.
From his youth he was a devout, con-
scientious and most helpful figure in
the affairs of the First Congregational
(now Park) church, acting respectively
as teacher, librarian and superintendent
of the Sunday school, as clerk, treas-
urer and deacon of the church society
and as generous contributor to and ac-
tive worker in all of the features of the
development of the Congregational
faith in this city.

Another example as to Mr. Hol-
faith, courage and rectitude
was precipitated by the great National
calamity of 1861, when our Nation and
the individual states found themselves

lister’s

face to face with an overwhelming and
awful exigency and when began a per-
iod of painful suspense and uncertainty
as to the stability not only of the Gov-
ernment itself but of all corporate and
private business enterprises. It was
during this troublous year that the
status of “Western funds,” or, as it was
familiarly known in Michigan, “Ball
money,” was developed. The securi-
ties that were back of the Illinois and

 

 

10

Wisconsin banks began to lessen in
value and finally disappeared entirely
and the stocks of many Southern
banks—on deposit in many Western
banks—were repudiated by the states
where they were issued and the cur-
rency based upon them became worth-
less. Postage stamps, shinplasters,
brass and copper tokens and various
other devices with naught but the recti-
tude of the individuals issuing them
were in circulation as mediums of ex-
change.

Under such conditions the losses
that resulted to the Daniel Ball &
Co. Bank were more than could be
carried, so that for the protection of
creditors all of the property of Daniel
Ball and of Daniel Ball & Co. was
placed in the hands of the late Judge
S. L. Withey. The struggle was con-
tinued to Oct. 4, 1861, when Mr. Ball
and his associates surrendered. Mean-
while and for two years thereafter Mr.
Ball and Mr. Hollister worked on,
each in his own way, to relieve their
properties from the hands of their as-
signee and late in 1863 succeeded.
About two years later Messrs. Ball
and Hollister having dissolved part-
nership meanwhile, the process of com-
plete liquidation of every indebtedness
was ended successfully. Coincidental
with these operations M. L. Sweet es-
tablished a bank, with Mr. Hollister
as manager, and in 1864 the First Na-
tional Bank was organized, with Mr.
Hollister as cashier and member of the
directorate.

From that time until the day of his
death—Sept. 24, 1909—Mr. Hollister’s
life and best abilities were most closely
identified with the general welfare not
only of Grand Rapids but of the en-
tire State of Michigan. As a member
of the Board of Control of the State
Public School at Coldwater, as Presi-
dent of the Y. M. C. A., as trustee of
Olivet College and as President of the
Michigan Social
Mr. Hollister gave of his influence and

Science Association,

resources generously. As a director
and stockholder in the G. R.& T. R. R.,
the Michigan Trust Company, the An-
trim Iron Co., the Grand Rapids Brass
Co., the
other large

Cummer Lumber Co. and

industrial enterprises he
was of high value in the purely ma-
terial development of the State.

While all his life he was deeply en-
grossed by public and private busi-
ness, Mr. Hollister was a careful, sys-
tematic student of current affairs and
found time to develop a strong and de.
lightful social side, which, not gener-
ally understood, was highly prized by
those who were his intimates. Broad
brained and fair minded in all that per-
tained to the purely spiritual side of
life, he was, first, last and all the time.
positive in his faith as to the future of
Grand Rapids and absolutely loyal to
the best interests of her people and
institutions. E. A. Stowe.

—»+~-.___
Fair and Warmer.

Mrs. V. Y. writes that her little
daughter, Kathryn, seeing her dressed
to go out, enquired where she was go-
ing. ‘We are going to give Miss Smith
a shower, dear,” the child was _ told.
When her father came home that even-
ing Kathryn said: “O, daddy, mother’s
gone to help bathe the bride.”

 

MICHIGAN TRADESMAN

Verbeck Has His Say on Volstead.

Kalamazoo, May 19—Dr. Nicholas
Murray Butler, in a _ recent public
statement, makes the assertion that
“hardly a day passes but what each
and every individual violates some
statute or one of the ten command-
ments, and, in most cases, innocently.”

Isn’t it the truth?

For instance, in Michigan, the in-
dividual who hies himself away from
the trying duties of a busy career for
a week end of relaxation at some en-
ticing lake resort usually violates one
statute and two commandments—
fishing on “the first day of the week,
commonly known as the Sabbath’—
and then uttering a whopper of a
fish story afterward.

Blackstone defines crime as ‘“‘an act
committeed against person or prop-
erty,” and yet there are volumes of
laws which provide for some form of
punishment for nearly everything we
do, with but a small part of the of-
fenses coming within the scope of the
“person or property” definition.

As a striking example, it is a mis-
demeanor punishable by a fine in this
State if you issue a personal check,
for any purpose, whatsoever for a
less sum than one dollar, and yet how
many persons, well informed in most
matters, are lawless in this regard.

I have been much interested in a
recent controversy in the Tradesman
between rival contributors on the mer-
its and demerits of the Volstead im-
brogho, the one claiming that his
position is absolutely right; that the
law is a great blessing to mankind
and he knows of many who have been
saved from situations far worse than
positive annihilation, while the other
deiies him to name such and then goes
on admitting that his position is ab-
solutely correct when he states that
drunkenness is on the increase, es-
pecially among the youth of the coun-
try.

One fact, however, still stands out
as a daily reminder of the frailty of
human nature—the commission of
crime and violation of the command-
ments by the many who really act
without premeditation.

It is an open question, even if the
Michigan statutes so declare. as to
whether angling for the elusive trout
on a Suaday in some quiet secluded
spot, where the finer sense of Sabbath
worshippers is not outraged, consti-
tutes an act “against person or prop-
erty” or whether your convivial friend
who conducts you to his cellar and
plies you with his home brew comes
within the criminal category.

It is almost universally conceded
that treating a friend or even making
a commercial transaction of the hand-
ling of a beverage slightly impreg-
nated with the kick features is not,
according to spiritual mandate, a vena]
sin, and as it also does not come with-
in the Blackstonian definition, it does
not seem rational to consider it more
than a technical crime at the most,
and various judges of higher tribunals
have rendered decisions to the effect
that home brew, and even the prepara-
tion of the juice of the dandelion, even
if nature has been allowed to take its
course, is within the ordinary exercise
of human rights and is not punishable
by hard labor in the bastile, as many
who do not like the taste of this
vulgar preparation, assert.

If you find anyone who has the
tenerity to accuse you of having the
attributes of a horse-thief, and you
can bring someone forward to prove
that such a statement is believable, in
the eyes of Michigan law expounders
it is a felony, from the fact that it
might be construed as an act “against
the person,” but what abotu these
hundreds of other regulations which
create “technical crimes” of tonsoria]
labors on Sunday, keeping open your
places of business, performing unnec-
essary labor, or even weeding your
garden patch?

Few, if any, believe in these silly
regulations, and vet it is the very ex-

istence of same, which create within
the human family a deep seated dis-
respect for legal enactments.

Dr. Butler very well understands
this one element of human equation.
The normal, red-blooded human being
is influenced by Supreme instinct to
resent being forced to subject himself
to a sacrifice of his purely personal
rights. His make-up, naturally an-
tagonistic to submission to the will
and dictates of his fellow man, cries
out against subserviency, and it is for
this reason that Volstead enforcement
is not getting anywhere, reports to
the contrary notwithstanding.

“Technical” crime should not” be
suffered to lumber up. our statute
books. It has been placed there by
the influence of fanatics, for purely
selfish and personal reasons, and the
extent of its enforcement depends al-
together on the passiveness of such
as it might affect.

If I may be permitted to make a
statement, without assuming that I am
absolutely right, I would suggest that
the almost universal concession that
the Volstead act has been barren of
positive results may be ascribed to the
fact that, meritorious as iis provisions
might be, the public were not ready
for prohibition, and the representatives
of the law displayed very little diplo-
macy in their first efforts toward se-
curing its acceptance by the public.

Many of us remember the details of
the notorious Dalrymple fiasco at
Iron River, in this State, some years
ago. Dalrymple who had, through
political influence, and not by reason
of any meritorious activity on his part
secured the appointment as enforce-
ment officer, chartered a special train
with, one might say, brass band ac-
companiment and pounced down on a
little community of Finnish miners
who had been habitually and legally
making up a winter’s supply of elder-
berry wine, confiscated same, poured
it into the gutters, and placed the so-

~ called offenders under legal restraint.

These inoffensive citizens had not
committed any act “against any per-
son or property,” had not contemplat-
ed doing so, hence there was no pre-
meditation, and the result was that
aiter trial by jury, they were permit-
ted to go scot free. Not because they
had not committeed a “technical”
crime, but for the reason that public
sentiment cried out against such rad-
ical treatment as was dispensed by the
aforesaid Dalrymple. :

Most of us also remember the time
when a certain rough neck, empower-
ed by law, inflicted his officiousness
upon you, when traveling on a railroad
train, searched vour hand-bag for con-
traband liquor, and whether you had
it or not, humiliated you by his ac:
tions and insinuations. The practice
was abandoned as soon as it was dis-
covered that these enforcement of-
ficers were for a large part, grafters,
but not until they had outraged the
feelings of many who are not ordinar-
ily classed as law breakers.

A friendly nation is belabored and
accused of “high treason” and “sup-
plying encouragement to an enemy,”
because it will not interfere with traf-
fic between its own citizens, who are
legally legitimate traders, and those
of our own country who are “tech-
nical” criminals. It is to laugh!

The Federal Government during a

_ period of fifty years expended untold

millions in efforts to prevent certain
East Tennessee mountaineers from
producing a certain ingredient which
they believed to be an essential to a
palatable “toddy.” Did they succeed?
Well, hardly! These same sturdy
mountaineers continued to produce
this particular ingredient, for the reas-
on that the Government, instead of
using a little moral suasion, antagon-
ized them through its activities. They
were never taught that they were in-
Juring “person or property.” I speak
of this for the reasan that the author-
ities are continually making sweeping
claims as to their accomplishments,
when in those days of conflict with a

 

 

May 20, 1925

$100,000.00

7

First Mortgage
Real Estate
Gold Bonds

Secured by Closed first
mortgage on land and
buildings appraised at

$225,000.00.

Trustee, Muskegon
Trust Company
Muskegon, Michigan
Price, Par and
Accrued Interest
to Net

7%

For information call

Chas. EN orton

Investment Securities
521-23
Michigan Trust Bldg.
Auto. 51-384;
Bell Main 1073

 

 

 

 

 

LOSSES

from uncollected accounts reduces
your Net Profits as Fire Loss would
without Fire Insurance.

Statistics show that Bad Debt
Losess in 1922 were over 200%
greater than Fire Losses.

We provide a means of proven
efficiency for collecting those bad
accounts. No_ lawyer Fees or
Commissions. Debtor pays direct
to you.

THE MERCHANTS CREDITORS
ASSOCIATION
208-210 McCamly Bldg.
Battle Creek Michigan

 

 

 

 

 

 

 

 

CHICAGO

One Way $4.20
Round Trip $7.30

GOODRICH TRANSIT COMPANY
GRAND RAPIDS, HOLLAND
and CHICAGO RAILWAY
Freight and Passenger Line.

Leave Grand Rapids

Tues., Thurs. and Sun. 6:30 P. M.
Grand Rapids Time.

Leave Chicago
Mon., Wed. and Fri, 7:00 P. M.
Chicago Time

For Information Call
Telephones
Bell M. 4470

Citizen 4322

 

 

-

 

 

 

-

May 20, 1925

—

 

MICHIGAN TRADESMAN

il

 

handful of producers of mountain dew,
Uncle Sam expended millions without
perceptible results, and yet allots a
few paltry simoleons for curing one
hundred million of people of the same
disease. |

_What this country really needs is a
display of horse sense on both sides
of this controversy. The use of reason
on the part of such as are delegated
to enforce the laws, from judges down
to police organizations, and less “‘talk”
on the part of such as are opposed to
prohibition enforcement. The meting
out of justice has been in too many
cases a farce. The poor, ignorant,
Polish woman, who reasons out that
if she manufacture hooch in her own
wash-boiler, for individual use, she is
clearly within the scope of her con-
stitutional rights, should not be hand-
ed out a brand of “cruel and inhuman
punishment” when the operator of the
large distillery or brewery, and who
knows better, is let off with a light
fine and possible reprimand.

If the element who are opposed to
prohibition will do less publicity, work
and more “pussy footing,”. prohibition
will cease to be offensive by reason of
inertia. And in achieving this result
they will be greatly abetted and aided
by that element whose efforts will
greatly assist in making such laws ob-.
noxious, through unnecessarily antag-
onizing the citizenry, and consequent-
ly, inactive. Frank S. Verbeck.

>
Where Salesman Helped.

A salesman for a well-known Mil-
waukee jobbing house tells us how he
helped a dealer in Racine clean out an
assortment of odd sizes, makes, and
slow-sellers, which made it possible for
that dealer to place a fair sized order
with the salesman’s house for a stock
of radio supplies. When approached
on the question of putting in a radio
department the dealer stated that he
didn’t have the capital to make the in-
vestment until the first of the year, but
the salesman quickly saw the reason
when he checked over the stock of
items that had been in this dealer’s
place of business for over a year. Some
of the “novelties” had “stuck” since
the day that he bought his first stock of
goods to open his store.

The salesman found two tables in
the stock room, cleared them and
placed them at the back of the store.
Then he and the dealer went through
the stock and picked out enough slow
movers to pile the first table full. They
went back through the stock and
picked out about twenty-five popular
items which they placed on the second
tables. Both tables were placed in
the window with an announcement
saying that on the following week all
of the items shown in the window
would be mixed, and each tied up
separately in bundles. All of the
bundles would be placed in the win-

_ dow, and bargain week would be de-

clared. Each bundle could be pur-
chased for 50 cents—the purchaser tak-
ing a chance on what he drew from
the assortment. It was advertised fur-
ther that nothing would be placed in
the window that had not at one time
been priced at 50 cents or over.

The jobber’s salesman said that the
Racine dealer cleaned out the window
in two days, and placed a nice order
for radio supplies and other appliances
with his house, and that the bargain
window has become a monthly feature.

—_----2

Chivalry isn’t dead in a land where
a drug clerk says “Thank you” after
selling a lady a stamp.

A Tribute To the Salesman.

We hate to fool you, but we're going
to.

You expect us to get funny about
traveling men. We won't.

Traveling men, a fellow’s mother,
his church denomination—these aren’t
funny subjects.

Traveling men are soldiers of com-
merce, trading their lives for their liv-
ing. |

Not only that—they trade their lives
for their family’s and their employers’
living.

Traveling men wander from place to
place in cold and heat and discomfort,
put up with (and for) bad accommoda-
tions, and don’t kick much.

And whenever one of them sights a
hotel where the proprietor treats him

 

half way white and smiles at him and
tries to have the grub clean—just tries,
that’s all—and really cares whether the
traveling man is comfortable in his
room—then you ought to hear the
boosting that traveling man gives that
hotel.

You'd think he was paid wages for
it.

But he’s not.

When the lay traveler gets all balled
up in his railroad connections and does
not know what to do, the traveling
man pulls out his railroad guide or a
bit of his own clear memory, and tells
the lost one how to head in or make
a short cut.

He will take chances on missing a
train himself to do this.

There are pinheads in this world who

think traveling salesmen are fresh guys
who live for the sake of flirting, gam-
bling, ete.

These pinheads need another guess.

Most of the traveling men we know
have sons and daughters, and nearly
all of them have wives, of their own.

And if those wives are as square with
traveling hubby as we know hubby is
in nine cases out of ten cases with
wife, when they are separated, the lack
of virtue in this country is sadly over-
estimated.

If we wanted a square deal—wanted
to be sure of it, and of genuine Chris-
tian, unselfish charity thrown in, we
should never hesitate to submit our
case to a jury of traveling men.

We are for him, strong.

For we've met him away from home.

JELLO

always packed in

wooden cases
0 ~
everybody’s protection

f

REVENTS damage in
No soiled or

_ broken packages—con-
venient to handle—requires
less floor space for storage.

It costs us more than paper
cartons, but you are assured
that each individual package
will reach your shelves fresh

transit.

and clean.

The Jell-O Company, Inc.

Le Roy, N. Y.

gee

 

 
    
 
 
 
  
  
   

  

  
 

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oe aaa oe haath ditadnt ooo aa
~ * 5 —— - ag _—— — 7 *

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12

 

MICHIGAN TRADESMAN

May 20, 1925

 

 

 

 

 

   
 

 

' eee
“FINANCIAL ©
See
ih ~~ ad NS

Ee “SWAG Ae

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What Is the Future of the Federal Re-
serve?

The Federal Reserve System has
just passed its tenth anniversary. The
life of the original charters for the
Federal Reserve Banks was twenty
years, and consequently they now have
less than ten years to run. Action on
the renewal must be taken well in ad-
vance of the expiration of their pres-
ent tenure in order to avoid any un-
certainty as to policies and administra-
tion. Under the circumstances the
question as to the future of these in-
stitutions has appropriately been raised.

The passing of the Sixty-eighth Con-
gress, without the enactment of legis-
lation liberalizing the powers of Na-
tional banks and removing the handi-
caps under which they operate in com-
petition with state institutions, is also
responsible for raising the question at
this particular time. In view of the
failure -of this legislation, some have
expressed apprehension that a suffici-
ent number of national banks would
surrender their charters to materially
weaken the Reserve System. While I
do not share these apprehensions, I
realize that the system is still in its
infancy, will continue to face many
difficult situations and some opposition
and that it can function effectively only
with the co-operation of a public fa-
miliar in some degree with its rela-
tion to our economic system.

During their brief existence the Fed-
eral Reserve Banks have demonstrated
beyond any doubt their value to the
country. Previous to the enactment of
the Federal Reserve law this country
labored under the terrific disadvantages
of an inelastic currency and entirely in-
adequate reserve arrangements,

Our banking system was so consti-
tuted that it operated to aggravate the
panic symptoms of any financial emer-
gency rather than to relieve them. Na-
tional banks could issue only currency
secured by Government bonds and con-
sequently were unable to increase the
currency in times of stringency. In-
terior banks could expand their credit
facilities only by borrowing from
metropolitan banks—all tending  to-
ward New York.

New York’s resources were call
loans upon the stock exchange and
importation of gold from abroad. In-
stead of a closely knit and.co-ordinated
system of banks there were a large
number of independent banking units
which in times of stress struggled
against one another, each seeking sole-
ly its own protection instead of the
protection of the whole financial struc-
ture of the Nation.

These conditions were fundamental-
ly changed by the establishment of
the Federal Reserve System, The

Federal Reserve Banks are in a posi-
tion to furnish adequate currency and
credit to meet all legitimate demands
of business; Federal Reserve notes can
expand and contract in accordance
with the currency needs of trade; the
reserves of every regional bank
through the rediscounting privilege are
available to every other Federal Re-
serve Bank; the funds of the central
reservoir can be diverted to any bank
in the system which has need of them;
immense transfers of funds are made
by book-keeping entries; and _ the
financing of an increased volume of
business is accomplished with ease.

On the occasion of its recent an-
niversary the system received much
well-deserved praise and approbation
from the leading financiers and busi-
ness men of the country. The mature
and unbiased judgment of every seri-
ous student of finance is that it de-
serves the lasting approbation of the
country for the great service it has
rendered during the first decade of its
existence.

Although its initial trial occurred in
a period of unprecedented economic
and financial strain, the system has not
only emerged without impairment of
its own strength and_ stability but
brought the country through the
emergency with the soundest financial
structure in its history.

In spite of the great upheaval in the
economic relations of the entire world,
business in America has been able to
readjust itself and continue in the line
of orderly growth. America has es-
caped that chaotic condition of her
currency and credit which has char-
acterized so many countries of Europe
in the post-war period, and now pos-
sesses a financial structure capable of
maintaining sound business develop-
ment. That this is true may be attrib-
uted in a large degree to the operation
of the Federal Reserve System.

The Federal Reserve System is not
a panacea for all economic and finan-
cial ills and cannot entirely prevent
business crises and depressions, but it
can and has done much to modify
them. It prevented the financial crisis
which followed the close of the war
from degenerating into a panic. Some
loss, some inconvenience, and some
mortality were experienced, it is true,
but no such disastrous fatalities occur-
red in business as would surely have
resulted without the system.

The ability of the system to exercise
a steadying influence on credit condi-
tions is its most valuable function.
The more carefully the credit facilities
are handled and the more orderly the
development of business expansion, the
greater will be the duration of the

 

 

 

When Life Insurance Money
Becomes Capital

HEN your life insurance is paid to your
beneficiaries it becomes capital ready
to go to work for them.

If to day you were handed a sum equivalent
to the amount of your life insurance would you
not guard it carefully, invest it with the aid of
expert advice and observe every precaution
to insure the highest return commensurate with
safety? Of course you would.

 

Would it not be wise to follow the same
reasoning in the case of your life insurance
and by entrusting it to our care, insure a reg-
ular income for your dependents?

Our Trust Department makes a specialty of
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[RAND RAPIDS [RUST OMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

# ae
Ee. FEDE

 

MEMBER 0d
RAL RESERVE “SS
SYSTEM a

FOR PRESENT CONVENIENCE
—A Checking Account

FOR FUTURE OPPORTUNITY

—A Savings Account

And for the interested, helpful,
truly friendly service that makes
both most valuable, the ‘‘Grand
Rapids Savings Bank.’’

     

Mf
Main Office @

Cor. MONROE and IONIA

“THE BANK WHERE

YOU FEEL AT HOME.”

Branches
Grandville Ave. and B St.
West Leonard and Alpine

Leonard and Turner
Grandville and Cordelia St.

Mornoe Ave. near Michigan 2
Madison Square and Hall Tan a ] S
E. Fulton and Diamond

Savings Bank

Wealthy and Lake Drive
OFFICERS

Bridge, Lexington and
Stocking
Bridge and Mt. Vernon
Division and Franklin
Eastern and Franklin WILLIAM ALDEN SMITH, Chairman of the Board
Division and Burton CHARLES W. GARFIELD, Chairman Ex. Com,
GILBERT L. DAANE, President ry
ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, Ass't Cashier
EARLE D. ALBERTSON, Vice Pres, and Cashier HARRY J. PROCTER, Ass't Cashier
EARL C. JOHNSON, Vice President H. FRED OLTMAN, Ass't Cashier
TONY NOORDEWIER, Ass't Cashier

 

OLDEST SAVINGS BANK IN WESTERN MICHIGAN

 

 

 

 

May 20, 1925

periods of prosperity and the less se-
vere will be subsequent reactions.

A thorough knowledge and develop-
ment of credit control by those who
direct the system and an understand-
ing of the same by the business public
should lead to the maintenance of
business on a more even keel in the
future than in the past and is the most
important single factor in the future
development of the Federal Reserve
System.

The system has been the object of
severe criticism during recent years.
Much of this has been unfair and ill-
advised, frequently founded on a lack
of understanding of our credit struc-
ture and the functions of a reserve
bank. Furthermore, there always ex-
ists a discontented element in the com-
munity which is opposed to existing
institutions of any kind.

The recent price decline and depres-
sion in agriculture, for example, have
been attributed by some elements to
the Federal Reserve Banks in spite of
the fact that bank credits continued to
expand for six to eight months after
the price decline had begun and that
the expansion in agricultural districts
was more than in the industrial dis-
tricts.

The system has doubtless passed
through its most trying period, how-
ever, and with the gradual return to
more normal and more prosperous
conditions following the maladjust-
ments of war, the people as a whole
are beginning to realize the great ser-
vice which it has rendered the country
by preventing a period of depression
from sinking into a financial panic of
the old order.

They realize, too, that the country’s
problems were something more than
mere credit problems and that the
economic factors operating were world
wide. The improvement in world
markets and some adjustments in pro-
duction have accomplished more for
agriculture in this country than unlim-
ited extensions of credit or artificial
measures of price control could ever
have done.

The most serious menace to which
the system has been subjected in the
past, and probably will be in the fu-
ture, is political attack, and this un-
doubtedly is a question which should
receive the thoughtful attention of the
public. This influence may conceiv-
ably arise in its most serious form
when: the renewal of charters comes
up for consideration, and it is only to
be expected that many are asking the
question whether the Reserve System
shall go on serving the economic com-
munity or whether it will meet with
the same fate as the First and Second
Banks of the United States.

The effectiveness of such attack will
depend largely upon the particular
phase of the business cycle. If the
country is then in the midst of a wave
of prosperity, the opposition to renew-
al will be slight. If the country is
passing through the low point of the
cycle, however, the opposition will be
more serious, because the discontent
which prevails at such periods is ever
seeking some point of attack, and but
little discrimination is exercised in the
choice of a possible object.

While there is little probability that

MICHIGAN TRADESMAN

such opposition would be able to defeat
renewal except under unusual circum-
stances which cannot now be _fore-
seen, there always exists the possibility
of the impairment of the system by
changes benefiting this or that group
but which might prove to be funda-
mental and seriously interfere with the
proper functioning of the banks as re-
serve institutions.

The system, of course, is still in its
youth and lacks the experience of Eu-
ropean central banks. There will of
necessity be changes from time to
time and constant adjustment to the
needs of the country, but these changes
must be made by the friends of the
system and in accordance with sound
banking principles, not by its enemies
for partisan purposes. The prosperity
of the country is dependent upon the
impartial and wise administration of
our banking system unhampered by
political or partisan domination.

As to the suggestion that a sub-
stantial number of national banks may
withdraw from the system, I am in-
clined to think that this is not a seri-
ous possibility. The system has
demonstrated its value so conclusive-
ly to the bankers of the country that
they would be the first to resist any
movement tending to weaken its posi-
tion. While the American banker has
tended in the past to look at these
questions largely from an individual
viewpoint, the events of recent years
have demonstrated to him the close
relationship of his institution to the
general credit structure, and he has
come to realize that his own interests
are fundamentally dependent on the
existence of a sound, well-managed
credit system as a whole.

This does not mean, of course, that
the national bank can be made to bear
indefinitely needless handicaps in com-
petition with state institutions. Some
revision of the National banking law
in the way of liberalizing and expand-
ing the powers of the national banks
is necessary and it is to be regretted
that such legislation was not enacted
during the session of Congress just
closed. The need for it is vital and
the matter will doubtless receive the
early consideration of the next Con-
gress.

The members of the Federal Re-
serve System at the present time have
over 70 per cent. of the total resources
of all commercial banks of the coun-
try, and from the viewpoint of finan-
cial strength the position of the sys-
tem is unassailable. While additional
membership would add little if any-
thing to the strength of the system,
it has been frequently pointed out that
the non-member state institution is not
in position to serve its community as
effectively as if it had direct access to
the central reservoir. This is particu-
larly true of the non-member state
banks in agricultural communities of
the Nation.

Perhaps under normal conditions
they have little need for rediscounting
facilities, but it is during emergen-
cies that they need assistance in order
to render the fullest service to the
community,

Furthermore, the requirements of
membership would doubtless lead to
more cautious and farsighted admin-

 

 

 

 

Grand Rapids National Bank

The convenient bank for out of town people. Located on Campau
Square at the very center of the city. Handy to the street cars—the
interurbans—the hotels—the shopping district.

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of
banking, our institution must be the ultimate choice of out of town
bankers and individuals.

Combined Capital, Surplus and Undivided Profits over

$1,500,000
GRAND RAPIDS NATIONAL BANK

GRAND RAPIDS, MICH.

 

 

 

YOUR BANK

HE Old National Bank has a record of

72 years of sound and fair dealing with its
depositors and with the community of which
it is a part. Its facilities are available to you
in all fields of progressive banking—Commer-
cial Accounts, Securities, Safe Deposit Boxes,
Savings Accounts, Foreign Exchange, Letters
of Credit, Steamship Tickets.

The OLD NATIONAL BANK

GRAND RAPIDS

 

 

 

THE CITY NATIONAL BANK

or Lansine, Micu.
Our Collection and Bill of Lading Service is satisfactory
Capital, Surplus and Undivided Profits over $750,000
“OLDEST BANK IN LANSING”

 

 

 

 

 

by first mortgage on Grand Rapids homes.

GRAND RAPIDS MUTUAL BUILDING3and; LOAN ASSOCIATION
A Mutual Savings Society
GROUND FLOOR BUILDING and LOAN BUILDING
Paid in Capital and Surplus $6,200,000.00.

5% paid on Certificates in force three months. Secured

 

 

 

 

 

 

 

Kent State Bank

“The Home for Savings”

 

Capital 1,000,000
Surplus 750,000

 

 

 

 

14

istration of these smaller institutions
and also better co-operation with the
country’s general credit policies. As
time goes on and the system’s merits
become more fully appreciated by the
banking public, doubtless an increas-
ing number of state banking  institu-
tions will apply for Federal Reserve
membership.

The Federal Reserve Banks have
securely established themselves in our
economic system. Future development
will in all probability be along lines
already laid down. There will of
course be occasional legislative modi-
fications and constant adaptation to
expanding needs. The chief problem
is to guard against malevolent influ-
ences and modifications which are
contrary to the best banking and the
best credit principles.

Andrew W. Mellon.
soo ——_

Assets or Ashes After the Fire?

Is your fire insurance insured?

That’s a burning question every
business man may have to answer. To
collect insurance, the loss must be
proved, and the quickest proof is in
the records of the business. Adjust-
ments are made, of course, when the
records are destroyed, but the settle-
ment then becomes a matter for agreed
estimates, rather than for proof by
records. But even though the measur-
able loss is compensated by payment
under a policy, no insurance can pro-
tect a business from the consequential
losses that proceed from the destruc-
tion of records—the destruction of the
produc‘ive system and routine that
make “business as usual.”

Too many useful business enterprises
go up in smoke every year, and too
many of these going concerns stop
going because their records are ready
fuel for flames. In every city and in
every town blackened ruins stand as
reproachful sepulchres of business.
Gaunt and stark, the ravaged walls are
grim reminders that firemen some-
times come too late. On those seared
walls is written the shameful indict-
ment that Americans seem to build
mostly to burn.

In the last fifty years, 1875 to
1925, the annual property loss from
fire has risen from $78,102,285 to ap-
proximately $500,000,000. The aggre-
gates in the intervening years show a
continual increase through 1923, with
a slight decrease for 1924. No one
knows the value of the intangibles
lost—the value of the things that can-

 

not be appraised. But the known
property destruction is still large
enough to suggest that something
should be done about it.

Half a billion dollars! What vast

enterprises could be served with that
mighty sum! What debts could be
paid! What comforts and conveniences
could be provided for mankind!

Of course something is being done.
Important progress has been made to-
ward the prevention of fire and pro-
tection from fire. But it does seem
that only the burned business man
dreads a fire. Reports compiled on
one hundred concerns—selected at

random to show the effect of loss of
records by fire—disclose:

43 per cent. of the concerns did not
resume business.

MICHIGAN TRADESMAN

14 per cent. lost from 30 to 67 per
cent. of their credit standing.

17 per cent. discontinued credit re-
ports.

26 per cent. lost no credit, but lost in
other ways.

Those figures say that fire is a bad
break for the business that loses its
records—a loss that may break up the
business or break down its credit. A
baptism of fire can change the records
to assets, or to ashes without benefit
of fire insurance, for it is a condition
of the standard fire policies, imposed
by the legislatures of the various states,
that they shall not cover “accounts,
bills, currency, deeds, evidences of
debt, money, notes or securities, nor
unless. specifically named herein in
writing, bullion, manuscripts, mechan-
ical drawings, dies or patterns.” The
value of the evidence provided by
records is so problematical that they
are not insurable as such, although
their cost of production (that is, the
books themselves, blank and clerical
labor devoted to them) may be.

The men who make and use the
records in the course of business may
know whether or not they are replace-
able and at what cost, but no one can
foretell the loss in operating the busi-
ness during their replacement—the
business is then as handicapped as a
man without a memory.

Interest in the protection of records
has gone beyond individual concern.
Large groups of business men, organ-
ized in trade associations, have given
thought to the problem and reported
their views. Among these associa-
tions are the National Electric Light
Association, the Railway Fire Preven-
tion Association, and the National Fire
Protection Association, an association
of associations. Their deliberations
have included protection by duplication,
by vaults, by safes and by cabinets.

The interest of the associations
named is representative of the increas-
ing appreciation of the importance of
business records in verifying claims
for insurance. For the terms of the
standard fire policy fixed by the vari-
ous legislatures require the  policy-
holder to ‘‘make a complete inventory
of the damaged and undamaged prop-
erty, stating the quantity and costs of
of each article, and the amount claim-
ed thereon; and, the insured shall,
within sixty days after the fire, unless
such time is extended in writing by
this company, render to this company
a proof of loss.”

Also, the policyholder “shall pro-
duce for examination all books of ac-
counts, bills, invoices, and other vouch-
ers or certified copies thereof, if or-
iginals be lost, at such reasonable time
and place as may be designated by
this company or its representative.”

The words being those of the legis-
latures naturally savor of the jargon
of the court room and the law office,
but their meaning should be indelibly
impressed on the mind of every busi-
ness man. Shorn of the formalities of
their expression, the requirements
come down to this simple fact: If there
are no records to fix the loss, payment
of insurance must wait for other means
to appraise the loss.

Adjustments cannot be prompt un-
less the records are safe.

ATE CARNEROS HED ARN se nr

 

May 20, 1925

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

tenet Cots O70 Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

Fenton Davis & Boyle

BONDS

EXCLUSIVELY

Grand Rapids National Bank Building

Chicago

GRAND RAPIDS

First National Bank Bldg. Telephones | Gitizens , 4212

Detroit
Congress Building

 

 

 

United States Depositary

Wm. H. Anderson, Pres.
Christian Bertsch,
Robert D. Graham,
Charles N. Willis,
Samuel D. Young

 

Fourth National Bank

GRAND RAPIDS,
MICHIGAN
Establishea 1868

The accumulated experience of over 56 years, which has brought
stability and soundness to this bank, is at your service.

DIRECTORS.
L. Z. Caukin, Vice Pres.
Sidney F. Stevens,
Marshall M. Uhl,
Victor M. Tuthill

J.C. Bishop, Cash.
David H. Brown,
Samuel G. Braudy,
Charles N. Remington
James L. Hamilton

 

 

 

 

AUTOMATIC 4267

GOVERNMENT
RAILROAD

 

MUNICIPAL

205-217 Michigan Trust Building s s

BELL, MAIN 2455

A.E. KUSTERER&CO.

INVESTMENT BANKERS & BROKERS

PUBLIC UTILITY
CORPORATION BONDS

GRAND RAPIDS

 

 

 

 

-

 

L. H. BAKER, Secy-Treas.
P. O. Box 549

‘h

Michigan Shoe Dealers

Mutual Fire Insurance Company
LANSING, MICHIGAN

PROMPT ADJUSTMENTS

Write
LANSING, MICH.

 

 

 

 

 

 

 

 

 

x

 

 

 

 

May 20, 1925

 

MICHIGAN TRADESMAN 15

 

To make office records safe for busi-
ness men has become a business in
itself. Protection is now provided by
means of fire-resistant safes, vaults,
and cabinets for original records and
the keeping of duplicate records in a
place not exposed to the same fire
hazard as the originals.

But when is a safe safe? Are vaults
and cabinets sure to meet the emer-
gency by which a business may stand
or fall?

The answer to these questions lies in
the field of engineering study and in-
vestigation. Laboratories for testing
protective devices for records are now
maintained by manufacturers of the
devices and by the National Board of
Underwriters. These laboratories make
available to users of the devices the
best obtainable information on the per-
formance of protective devices when
exposed to fire.

Standards and testing procedure
vary with different laboratories, but
the practices of the Underwriters Lab-
oratories of Chicago are illustrative.
The safes submitted by the manufac-
turers for tests are safes that are in
quantity production at the factories.
Preliminary tests are made by engin-
eers to determine the behavior of a
safe under rough handling.

That test survived, the so-called “ex-
plosion” test is made. Papers and
books are put in the safe, which is
then placed in a boxlike wooden struc-
ture in an open field. This structure
is then filled with kindling wood and
excelsior. On the mass of combustibles
are poured thirty gallons of kerosene,
and a match is applied. In fifteen
minutes the temperature rises to 1,700
degrees. If the safe develops explo-
sive interior gases, the doors of the
safe may be blown off or the walls
may bulge. When the safe cools the
contents are examined.

After the “explosion” test comes the
“fre endurance” test. Another safe,
with a new set of documents, is placed
in a gas furnace fitted with devices for
controlling and measuring tempera-
tures within the furnace and within the
safe. The temperatures conform to a
control curve which requires tempera-
tures approximating those of actual
fires. To pass the supreme test, the
interior of the safe must not show a
maximum reading of 300 degrees. At
the end of the test, the gas is shut off,
the furnace cools for twenty-four
hours, and the safe is dragged out for
another examination of its contents.

The severity of the tests depends on
the service for which the safe is in-
tended, but the procedure in all the
tests conforms to a definite standard,
and the requirements are readily ob-
tainable by all manufacturers.

Safes that have passed the fiery fur-
nace test undergo further trials in the
“drop” test. In this test a safe is
heated for an hour, hoisted thirty feet
and dropped on an uneven pile of
bricks, which simulate the debris of a
fire, allowed to cool, turned upside
down and again heated for an hour,
allowed to cool inside the closed fur-
nace and then opened to determine the
condition of the contents.

All laboratories do not conform to
these standards. The trend has been
and is continually toward higher stand-

*masculine.

ards and increasingly severe tests. But
the outline of the procedure for testing
safes does illustrate the thoroughness
of the investigative methods and in-
dicates that definite plans are applied
with a view to obtaining exact results
which will give business men advance
information on the emergency qualities
of protective equipment.

In the record protection industry, as
in other industries where industrial re-
search has played a great part in mod-
ern development, great. credit is due
the progressive manufacturers who

have spent and are spending vast
amounts of money for the trained
abilities of scientists and the most

modern facilities for research.

It may be that some businesses have
developed their records to superfluity—
their forms are so many and various
that they defeat the purpose of their
design. And there are records that
outlive their usefulness, and then are
withdrawn for orderly destruction.
But no matter how simple and how
few the records, there are some that
are basically important to the opera-
tion of the business.

Every business man should know
the records that are essential to his
business life, and those records should
be so safeguarded from fire that they
will be intact and useful were their
containers to be dug from the ruins of
a flame-razed building.

Perhaps the pyramids of Egypt are
the only structures that give depend-
able assurance of preserving their con-
tents. But modern business buildings
must have doors and windows, shafts
and stairways for the convenience of
the workers, and these openings and
passages raise their own problems of
fire protection. The problem of pro-
tecting office records is not solved by
sealing the records in an inaccessible
crypt under a monumental pile of
stones. Protection must be provided
at the place of use.

No honest business man has ever
won in a bout with fire. A draw is the
best he can get. No business man
will know exactly how much he can
lose until he loses his business records.
Neither will the insurance company,
and that lack of information will de-
lay the adjustment. Protect your
records and they will protect your busi-

Raymond C. Willoughby.
—___>2___
Not Quite Emancipated.

It was hard to tell by looking at the
subway passenger opposite whether
she—or he—was a man or a woman,
save for a certain delicacy of feature
that betrayed her sex. She wore a hat
that was a close copy of a man’s, her
collar and her tie were exactly the
same as those that men wear, her coat
was cut on decidedly mannish lines
and one had to look twice to see
whether she wore a skirt or trousers.
Altogether, her entire “make-up” was
But—her preference for
mannish garb did not prevent her from
wearing on her wrist a “slave bracelet.”

——___ > oe

You think you are fitted for some-
thing better than working as a clerk
in a store? Well, then get yourself
into that something better if you can,
but meanwhile do your best where you
are.

ness.

 

 

 

Merchants Life Insurance Company

RANSOM E. OLDS

WILLIAM A. WATTS ©
Chairman of Board

President

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

PROTECTION

OF THE MERCHANT
By the Merchant For the Merchant

PROVIDED BY THE

Grand Rapids Merchant Mutual
Fire Insurance Company

Affiliated with the Michigan Retail Dry Goods Association
320 Houseman Bldg.. Grand Rapids, Michigan

 

 

 

 

 

SAFETY SAVING SERVICE
CLASS MUTUAL INSURANCE AGENCY

“The Agency of Personal Service’’
C. N. BRISTOL, A. T. MONSON, H. G. BUNDY.
FREMONT, MICHIGAN

REPRESENTING

Central Manufacturers’ Mutual
Ohio Underwriters Mutual

 

Retail Hardware Mutual
Hardware Dealers Mutual
Minnesota Implement Mutual Ohio Hardware Mutual
National Implement Mutual The Finnish Mutual
Hardware Mutual Casualty Co.

We classify our risks and pay dividends according to the Loss Ratio
of each class written: Hardware and Implement Stores, 40% to 50%;
Garages, Furniture and Drug Stores 40%; General Stores and other
Mercantile Risks 30%.

WRITE FOR FURTHER PARTICULARS.

 

 

 

 

FINNISH MUTUAL FIRE INSURANCE CO.
CALUMET, MICHIGAN
ORGANIZED IN 1889.

This Company has returned
A DIVIDEND OF

50%

For 29 consecutive years.
HOW?

By careful selection of risks. By extremely low Expense Ratio. |
Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk.
Agents wanted in the Larger Cities.

FOR FURTHER PARTICULARS WRITE
F. M. Romberg, Manager, Class Mutual Insurance Agency

Finnish Mutual Fire Insurance Co. General Agents
Calumet, Michigan. Fremont, Michigan. |

 

 

 

 

 

 

 

 

 

 

 

16

MICHIGAN TRADESMAN

 

 

 

 

( W WF

(
{

\ >

  

F TSE
& ae 2

WOMANS WORLD

all
Sees

      

  

 

 

 

 

 

Job For Elderly Women That Beats
Old H. C. of L.
Written for the Tradesman.

If a woman, past middle age, loses
what has been her means of support
and so is under necessity-of earning
her living, what kind of a job should
she try to get?) When this question is
put in the first person and voices the
actual need of a real woman for a way
to get food and shelter and clothes, its
urgency is obvious.

Take the case of the matron of fifty
or sixty, who for many years has de-
voted her time and effort to the work
and care of a home which was main-
tained financially by her husband. The

good man dies. Maybe there is a
little property and some insurance
money that can be invested, but not

enough all told to yield her a comfort-
able livelihood. Perhaps when every-
thing is settled she has nothing at. all
besides her clothing and personal ef-
fects. What shall she do?

Here is another woman whose case
presents just as serious a problem. This
one possibly has been a saleswoman, or
a teacher, or has held some business
or professional position and has grown
old in the service, too old to hold her
place longer. Younger workers are
preferred. She has been laid off and
has no prospect of being reinstated.
Her dismissal, which came to her as a
blow, was not caused by any real
fault of hers. She was a faithful, con-
scientious, industrious, and, in a way,
capable worker. But she lacked push
and initiative and developed no execu-
tive ability, so she failed to reach any
position where her years would not
count against her. What shall this
woman do?

As to the first woman, all her ex-
perience has been in the labor and
oversight of a home. She is a skillful
housekeeper and, industrially consid-
ered, nothing else. She is too old to
train successfully for other work, and
even if she should go to the expense of
trying to fit herself for something else,
too old to fill acceptably a good-paying
position in any other occupation. Why
not do housework for someone else,
for pay?

Now as to the superannuated busi-
ness or professional woman, the one
who lost her old job and cannot se-
cure another in the line of work she
knows. Clearly it would be folly for
her to try to get a foothold in any
other line where she must compete
with the same kind of workers who
crowded her out of the place she had.
She must accept the bitter fact that
she cannot match her faded looks and
slightly passe abilities against the fine,
smart appearance and almost 100 per
cent. efficiency of the best class of
younger women workers.

too-olds
about the manage-
ment of a home. Some of them are
natural born housekeepers. Almost all
have had experience either from keep-
ing house themselves in little apart-
ments, or from helping out with the
work in the homes of relatives with
whom they have lived. Why shouldn’t
any such woman who is blessed with
this practical knowledge of domestic
science, hire out as a housekeeper?

It seems a plain duty to throw out
this suggestion to these who
are up against it, because taking the
course outlined would be the best and
thing many of them
idea over to

Happily many of these

know something

women

most sensible
could do. To put the
these sisters so persuasively and con-
vincingly that they will act upon it,
may be difficult.

Fora woman, no matter how great
her need, is proverbially “choicy”
about her job. The and
young, will work their heads off and
do hard, disagreeable, and even re-
volting tasks for those they love, or to
further some cause which has enlisted
their devotion, and all for no recom-
But when it comes to

Janes, old

pense whatever.

undertaking any kind of labor dis-
passionately, so much work for so
much pay, they speedily become
finicky.

Now won't some of these women

who so much want something to do,
put aside for the time being this
mental attitude of extreme fastidious-
ness, and consider, fairly and reason-
ably, what advantages household work
has to offer as an occupation, and be
shown how far these outweigh its ad-
mitted disadvantages?

It is freely conceded that it has cer-
tain drawbacks. One of these is the
physical labor involved. Where no ad-
ditional help is employed, the house-
keeper must do quite an amount of
fairly hard work. In a desirable place
—and a neat, capable worker always
can get a desirable place—not so much
heavy labor ever is expected from the
paid housekeeper as many a matron
of sixty, sixty-five, or even upwards,
does in her own home, or as is per-
formed by a general nurse in the or-
dinary discharge of her duties. More
of physical strength is needed, how-
ever, than in most business and pro-
fessional positions. It is not a job for
a cripple nor for an invalid. But for
a woman who is fairly well and strong,
the work is far more healthful than
constant sewing, and has not a twen-
tieth part of the nervous. strain of
teaching or of the more exacting kinds
of office work. A housekeeper can
herself see to it that her surroundings
are cleanly and her working conditions
wholesome.

The customary hours of household

labor are undeniably objectionable.
The work starts in good season and
ends not until two or three hours after
the usual closing time in stores, offices,
and factories. There are two or three
hours after lunch and before dinner-
getting when little is expected of the
housekeeper, but she herself would
prefer to work all afternoon and have
her evening free.

However, the actual time schedule
of the average middle-aged worker in
other lines is hardly more desirable.
While the housekeeper lives right next
to her job, this other worker most
likely takes a long street car ride to
reach hers. Rising by an early alarm
she must keep going steadily until she
returns at night. After dinner she
puts in the hours before bedtime in
work about the home or in needed
mending and sewing. To save laun-
dry bills she generally does her own
washing and ironing on Sunday. While
this woman may have more of what
she is pleased to call “time to herself”
than does the housekeeper, she has far
less of leisure and of opportunity for
reading and recreation.

Owing perhaps to the scarcity of
help, the hours of domestic work have,
in certain undergone de-
cided modification. In some house-
holds it is now customary to let the
worker off when dinner is served, the

instances,

dishes being stacked until morning.

In this connection and also as illum-
inative of our whole subject, I will
cite the case of a woman who was for-
merly a teacher. Moving to another
state she found that in order to enter
her profession there she must take
two years normal and other training
in that state. Being too well along in
years to secure and hold a good posi-
tion as a teacher anyway, and being an
adept in al domestic arts, she wisely
determined to take a place as a house-
keeper. She is now holding a very
good job in the home of a business
woman. The family like a good din-
ner at night, and she always sees to it
that they have it. Further than this
her employer gives her practically a
free hand. If this house manager
wants to go out to some entertainment,
she is free as soon as the evening meal
is on the table. By making prepara-
tions beforehand she can be gone all
day on Sunday.

This woman has a pleasant, well-
furnished room to herself, time to do
her own sewing, and ample leisure be-
sides. Her housing problem and food
problem are solved for her. She re-
ceives good wages and is on very light
expense—in short has Old H. C. of L.
licked to a finish. She never has
touched her little fund of savings put
by for old age—indeed she is adding to
it steadily. Her friends invite her to
their homes, and she is regarded just
as highly by her acquaintances as she
was when she was a far less inde-
pendent schoolma’am.

Her present work is perhaps not
what any of us would choose to do,
but it can be made the means of much
solid comfort and happiness. When her
situation is compared with that of the
elderly woman who is an unwelcome
drudge in the home of some relative,
or the mother who is unwillingly de-
pendent on a son or a daughter not

May 20, 1925

able to support her, or the old employe
who is admittedly a back number in a
store or an office and is kept on the
payroll through the pity of its manage-
ment, and is in constant terror of los-
ing her job—the advantages of the
housekeeper’s position come out in
sharp contrast.

Such an instance as that of this
former teacher makes the best reply
to that other objection to domestic
work, more psychological than those
already spoken of but also more potent
the great bugaboo that is keeping
many a needy woman out of the only
paying job she possibly can get—the
old notion, now exploded, that doing
the work of a home for someone else
for pay lowers one in the estimation
of others, and so involves the los sof
personal independence and social posi-
tion.

Now can’t some of the wiser Janes
see what housekeeping has to offer and

Ella M. Rogers.
—__2++._____

Most people who make trouble for
others usually save some for them-
selves.

go to it?

Under both State
and Iederal Supervision

 

We are as near as your mail
box. As easy to bank with us
as mailing a letter.

Privacy
No one but the bank's officers
and yourself need know of your
account here.

Unusual Safety
Extra Interest

Send check, draft, money order
or cash in registered letter.
Hither savings account or Cer-
tificates of Deposit. You can
withdraw money any time.
Capital and surplus $312,500.00.
Resources over $3,800,000.00.

Send for free booklet
on Banking by Mail

HOME STATE BANK
FOR SAVINGS crane RARDs

MICHIGAN

 

 

 

SERVICE CORPORATION
S. G. Eardley, Pres.

NATIONAL DETECTIV
SS

Private Investigations car-
ried on by skillful operators.
This is the only local con-
cern with membership in the

International Secret Service
Association.

Day, Citz. 68224 or Beli M800
Nights, Citz. 63081

Headquarters
333-4-5 Houseman Bldg.

 

 

 

 

 

 

 

ey

 

me at 5 EO

hs “"

a a

‘a «

May 20, 1925

MICHIGAN TRADESMAN

17

 

SWEEPING THE NATION.

Phone For Food Plan of Promoting
Retail Sales.

Approximately speaking, district
meetings have been held in practically
all sections of the United States, at
which the Phone for Food plan of pro-
moting retail sales and improving con-
ditions in the retail grocery business,
has been laid before wholesale grocers.
The Sales Promotion Committee of the
National Wholesale Grocers’ Associa-
tion, the Committee under which the
plan is being developed, is pleased to
report splendid progress. The keenest
interest has been aroused in all classes
and it can be said conservatively, that
practically all wholesale grocers who
have heard the complete story and the
full explanation of the plan, have ac-
cepted it as wholeheartedly as did the
Executive and Advisory Committees of
the National Association and are now
actively participating in carrying its
benefits to the consumer through the
retail grocer.

It can readily be appreciated that any
proposal to organize the wholesale and
retail grocers of the United States, into
a sustained and aggressive Phone for
Food movement, is a gigantic under-
This is the effort that the
Sales Promotion Committee has under-
taken. Remarkable progress has been
scored in only two months’ activity, as
the active co-operation of more than
five hundred wholesale grocers and
thousands of retail grocers has already
been secured.

taking.

The next and most essential step in
the campaign is actually to carry the
economies of the Phone for Food plan
of sales promotion to the retailers and
secure the widest possible adoption of
the plan along with the intelligent and
vigorous use of the advertising material
and the other educational features in
connection with the program, as de-
veloped by the Sales Promotion Com-
mittee. The National’s Committee has
endeavored to organize thoroughly and
completely for this purpose and has
equipped itself to be of assistance all
along the line in explaining the super-
ior economies of an aggressive, intelli-
gent, and conscientious use of the tele-
phone as a modern method of merchan-
dising and enlisting retailer support.

First of all, it should be borne in
mind, that the Phone for Food plan, as
all other activities of the National As-
sociation, is being managed and direct-
wholesale grocers themselves,
serving for just one hundred cents less
than the famous dollar-a-year men of
war times. In addition to this, it
should be understood that the entire
plan itself has been constructed in a
way to be self-financing. It was gen-
erally appreciated from the outset that
no huge voluntary advertising fund
could be raised among wholesale and
retail grocers. It was therefore, de-
cided after consultation with experts
familiar with national dealer sales pro-
motion methods to include in the costs
of the advertising material, the neces-
sary organization and sales expenses.
No one will dispute either the fairness
the wisdom or the practicability of this
method of procedure. Therefore,
the wholesale grocers in the purchase
of their “Phone for Food” advertising

ed by

material and retail grocers in their
purchase of their advertising material
from the wholesaler, should appreciate
the fact that they are not paying mere-
ly for ink, type and paper, but are also
sharing in the expense of launching one
of the greatest Association sales pro-
motion programs undertaken.
They are buying not only advertising
material but an idea and the necessary
organization to make it effective with
the consumers of the country.

It should be explained further that
the Hilmer V. Swenson Advertising
Company of “Say it With Flowers”
fame, the organization who are fur-
nishing the advertising material for the
Phone for Food sales promotion plan,
is keenly aware, as is the National As-
sociation, of the desirability and neces-
sity of holding the cost of the adver-
tising material to the most reasonable
figures. Every possible advantage has
been and will be taken to insure the
most reasonable charges.

Active district chairmen are now
functioning in practically every dis-
trict in the United States. These Dis-
trict Chairmen should see to it, if they
have not already done so, that local
wholesale grocer chairmen are named
in each of the jobbing centers in their
districts. These Local Chairmen
should be selected immediately and
their names and addresses forwarded
to the Sales Promotion Committee,
1801 Byron street, Chicago, Ill. Fur-
ther directions and suggestions can be
secured direct from the Sales Promo-
tion Committee headquarters.

ever

Local chairmen duly appointed by
district chairmen, should get into im-
mediate touch with the Sales Promo-
tion Committee at the Chicago address
for further and complete directions and
suggestions regarding the calling to-
gether of local retailers to enlist their
interest in the Phone for Food plan
and the adoption of the telephone as
a sales agency. It is highly desirable
that meetings of local and neighbor-
hood retailers be called promptly and
essential that a local wholesale grocer
preside at these meetings and explain
in person the merits of the Phone for
Food plan to the retail clients.

This will result in increased good-
will between the wholesaler and re-
tailer. The cost of the educational
campaign will also be held down to
minimum figures where local meetings
of retailers are conducted by local
wholesalers, saving the expenses of
sending in representatives of the Sales
Promotion Committee. The most com-
plete program including explanatory
charts and a suggested speech, has
been prepared by the Sales Promotion
Committee. With the aid of these, lo-
cal wholesalers will have no difficulty
in conducting retailers’ meetings suc-
cessfully with just a little preparation.
Before calling any meetings, local
chairmen should communicate with the
Sales Promotion Committee, 1801 By-
ron street, Chicago Illinois.

President Morey and the other lead-
ers of the National Association are
highly gratified at the results already
obtained. Wholesale grocers will ap-
preciate the size and complexities of
the task undertaken by the Sales Pro-
motion Committee in attempting to
organize the wholesale and retail gro-

cers of the United States in this
Phone for Food movement. Slight
errors, a few disappointing delays and
some confusion are inevitable. Patience,
co-operation and kindly consideration
are therefore requested of both whole-
sale and retail grocers. The purpose
of the Committee’s organization, is to
be as efficient as possible and to serve
with minimum disappointments.
Phone for Food will, of course, be
the outstanding subject for thorough

consideration and discussion at the

coming convention of the National
Wholesale Grocers’ Association § at
West Baden, Indiana, West Baden

Springs Hotel headquarters, June 9 to
11. Ample time is being arranged on
the convention program for a presenta-
tion of all the facts and news concern-
ing the Phone for Food plan and cam-
paign and there will also be ample op-
portunity for a free exchange of ex-
peri¢nces. Therefore,
cers generally, who are co-operating in
this plan, and particularly district and
local chairmen, should arrange to be in
attendance at the convention, Tuesday
afternoon, at two o'clock, June 9, when
Food will

wholesale gro-

Phone for be given con-
sideration.
>>>

Women As Public Accountants.

Not until recently have women suc-
ceeded in entering the well-paid and
difficult
So far only fifty women have received
State

work of public accountancy.

certificates enabling them to

qualify as public accountants. These
fifty regard themselves as a_ flying
ing wedge to open the field. The

President of one of the largest women’s
organizations in the country regularly
employs one of these women account
ants to audit the organization’s books.
that
women and

“IT believe women should en-

courage employ them
whenever possible,” she says.

There is lucrative employment for
the woman accouniant in auditing the
books of big businesses run by women
for women. Wearing apparel shops,
perfume makers and beauty parlors are
turning to the

woman accountant

largely because she is familiar with

their work and stock. There are shops
of this type doing business which runs
up to a million dollars a year.

It is not easy to pass examinations
for public accountancy.
some questions which the would-be ac-
countant must answer offhand:

These are

“As an auditor, what authority would
you require for the passing of vouchers
in payment of directors’ fees?”

“What would you do to verify the
securities and so forth held by a bank
for safekeeping?

The average woman struggling to
balance her checking account at the
end of each month and finding, often,
that the bank statement and her own
statement seldom tally, shudders to
think of facing the grilling examination
which her more courageous sisters are
taking to qualify as public accountants.

Some of the pioneers carry on ac-
countancy in addition to other business.
Others are with accountancy
Again, others have passed the

firms.
State
examinations and started out for them-
selves as leaders in a new and lucra-
tive field for women.

 

 

Moseley Brothers

GRAND RAPIDS, MICH.

Jobbers of Farm Produce

 

 

“The Wholesome Spread for Bread”

QUALITY

PREMIUMS
SELLS

NUCOA

I. VAN WESTENBRUGGE
Muskegon-Grand Rapids-Holland

 

 

 

You Make
Satisfied Customers

when you sell

‘“SUNSHINE”’
FLOUR

Blended For Family Use

The Quality is Standard and the
Price Reasonable

Genuine Buckwheat Flour
Graham and Corn Meal

J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN

 

 

Watson-Higgins Milling Co.

GRAND RAPIDS, MICH.

 

NEW PERFECTION
The best all purpose flour.

RED ARROW
The best bread flour.

Look for the Perfection label on
Pancake flour, Graham flour, Gran-
ulated meal, Buckwheat flour and
Poultry feeds.

Western Michigan’s Largest Feed
Distributors,

 

 

 

 

 

18

MICHIGAN

 

 

 

ye tN

ENC Qi

DRY GOODS,
CYGOODS*» NOTIONS.

 

 

 

 

 

Michigan Retail Dry Goods Association.
President—J. B. Sperry, Port Huron.

First Vice-President —Geo. TT. Bullen,
Albion.

Second Vice-President—H. G. Wesener,
Saginaw.

Secretary-Treasurer—H. J. Mulrine,
Battle Creek. /
Manager—Jason E. Hammond, Lansing.

 

Chinese Rugs Still Hold Center of
Stage.

Importers of Oriental rugs say their
cable advices report strong prices in
the Chinese and Persian rug centers,
with the indications being for higher
levels. Rates of exchange are also
stiffening. In the primary market
there is a certain amount of quiet buy-
ing. Some immediate delivery busi-
ness is being done with Western stores
but the buying for Fall has yet to be-
gin on an active basis.

Because of the variety of colors ob-
tainable in the Chinese rugs, they con-
tinue to hold favor, with the mulberry
and taupe shades retaining leadership.
Some dealers note a strengthening of
the interest in blue rugs. Bright red
is called for to some extent. Sarouks
lead in the Persian goods. Advances
on domestic rugs are held favorable to
the Orientals, as the price difference
between the two is narrowed.

——_o-+-
Shirt Orders Are Restricted.

Re-orders on men’s shirts have been
restricted during the recent past, owing
to the lack of snap to the haberdashery
demand at retail. This was said yes-
terday to be a fairly country-wide con-
dition, although some sections have
had better results than otehrs. As a
consequence, retailers are credited
with having pretty fair stocks on hand
at present, although these have the
psychological effect to the merchant of
appearing greater than they are be-
cause of the slow turnover. The white
shirt is making a stronger appeal and
is expected to figure better with the
approach of warmer weather. Collar-
attached models or those with collar
to match in colors are leading in the

purchasing of many stores.
——__> 2-2

Shapes To Be Shown in Summer
Millinery.

Special exhibits in preparation for
the Summer retail millinery season, to
be opened formally throughout the
country this week have shown a pre-
ponderance of medium and _ large
shapes, according to a special bulletin
issued last week by the Retail Millin-
ery Association of America. In the
main, the development of straw in
combination with fabric or ribbon leads
in interest, many new and striking ef-
fects appeared.

“A type of new tailored dress hat
introduces the hair brim and belting
ribbon crown,” the bulletin goes on.
“Tt is entirely devoid of ornament save

 

underneath the medium brim, at the
right, where a fringed ribbon motif
and galalith ornament appear.

“Velvet crowns are offered in a great
variety of treatments, as are velvet
cocardes and _ floral motifs
ranged round the crown, in a formal
line of varicolor handling on hair hats
of extreme brim width. Velvet ap-
plique flowers in high relief, found up-
on both straw and fabric hats, are ad-
vanced with anticipation of a new
record for the handcraft hat under
both the dress and “dressy” sports
classification,

ribbon

bring forward the
large drooping shapes of maline, net,
taffeta, crepe and velvet. The maline
brim, with its soft drooping curtain, is
offered in combination with the hair
crown, which presents large embroid-
ered flowers. Ostrich flowers and
leaves, both flat and in relief, are seen
upon crown and brim throughout the
range of pastel and brilliant colors.
The intense purples and new blues
close to purple are found in velvet
flowers or on pointed petal rosettes.
With the soft rose shades and petunia
tones these strong colorings introduce
a bold and spirited note in relation to
white and pastel straw, fabric and felt
shapes, which promise well for the ad-
vancing season.

“Formal types

“Upon the drooping felt shapes,
which are almost invariably bound with
velvet, flat floral brim treatments ap-
pear to lead, moving downward to the
brim edge or curving forward from the
back. Long-leaf pointed-petal flowers
have the preference. Typical of this
trend are the bright purple and purple-
blue ranges showing varicolor tulips
or lilies in velvet or ostrich. A few
beaded flowers are seen.”

—_—_+-..___

Children’s Hose Are in Demand.

Children’s three-fourths and seven-
eighths hose with fancy cuffs are in
general demand in the local knit goods
market at the present time, and, in
some instances, more of them could be
sold if they could be had. It is readily
believed that there is a greater demand,
says the current special news letter of
the National Association of Hosiery
and Underwear Manufacturers, as
more and more children are being dis-
couraged from going barefoot in the
Summer. In addition to this, the good
looks and service of the styles offered
retailing mostly at 50 cents, make it
possible for mothers to lay in enough
of a supply to match other apparel of
their offspring. Sports hose for children
are also appearing, one mill having
had considerable success to date with
a cotton golf stocking for wear by
youngsters. It is worked up in various
colors and retails around $1 per pair.

 

 

 

a SOREN SA

TRADESMAN

Programme Arranged For Port Ruron
Meeting.

Lansing, May 19—The advise which
was given to the nominating commit-
tee at the Flint meeting was fully con-
sidered and an effort was made to
follow it in nearly every detail. Over
a week has elapsed since this meeting
was held and responses have been re-
ceived from nearly all the persons
whose names were placed on the ten-
tative programme. We give below
the programme as it stands to date,
giving full warning that there may be
some changes—in fact, some of our
members may wish to suggest some
changes. If so, send them along.

It seemed to be the universal judg-
ment that our convention programme
should consist of practical and helpful
talks by experienced men from our
own eur an, so far as possible.
We are confronted with the condition
that but few of our members desire
to accept places on the programme,
but we have some experienced men
whose judgment is valuable and whose
advice is good. We offer no other
excuse for putting persons on the pro-
grammes who have appeared on previ-
ous programmes.

It will be observed that an inspira-
tional speaker concludes the pro-
gramme. It is only fair to state that
Mr. Heron, whose name is on the
programme, has not yet definitely ac-
cepted. We have assumed that he
will do so, but in case of his failure
another able man will be substituted.
To this extent we have departed from
the advice given at our Flint meeting.
It seems desirable that the convention
shall come to a close in vigorous style.

Thursday, June 25
Morning
Gratiot Inn, Port Huron

10 o’clock. Registration of all mem-
bers and guests.

Installation of exhibits.

12:15 to 1:30. Joint luncheon—Port
Huron Rotary Club, Michigan Un-
derwriters Association and _ the
Michigan Retail Dry Goods As-
sociation.

Afternoon.

1:45. Welcoming remarks by Hon.

John B. McElwain, Mayor of Port
Huron.

2. Announcements.

2:15. Brief address by President of
Association, J. B. Sperry, Port
Huron.

:30. Address on Practical Merchan-
dising for Small Stores, A. J.
Richter, Smith-Bridgman  Co,,
Flint.

3. Discussion—H. G. Wendland, Bay
City.

:30. Rides on Itinerant Salesmen
and Dishonest Advertising
(a) Local Ordinances Pertaining

Thereto, John H. Combs, Re-
tail Merchants Board, Toledo,
Ohio.

(b) Present Status Michigan
Law, C. L. Glasgow, Nash-
ville, President Retailers’
Council.

4:30. Address on Giving Your Store
a Personality, Julia C. Coburn,
LaSalle & Koch Co., Toledo.

5. Report of Committee on Nomina-
tions.

bho

w

Evening.

6.30. Convention dinner in dining room
of Gratiot Inn, First Vice-Presi-
dent George T. Bullen, presiding.
Special guest and speaker—David
Humphrey Foster, Beloit, Wis.
Brief Address on How to Avoid
Piece Goods Shortages, W. R.
Ballard, J. B. Sperry Co., Port
Huron.

Question box—round table discus-
sions.
Friday Morning.

9. Call to order and announcements.

9:15. Election of officers.

9:30. Address, with charts, on Modern
Methods in How to Cut Retail
Costs, J. W. Knapp, Lansing.

10:15. Brief Address on Deferred
Payments and their Effect on the
Dry Goods Business, D. M. Chris-
tian, Owosso.

facturer.

May 20, 1925

Discusion — W. C. Weichmann,

Saginaw, and M. Rosenthal, Flint.
11. Inspirational address on Building

Better Business by Building Bet-

ter Men, Jamie Heron, Chicago.
12. Unfinished Business—Report of

Committee on Resolutions.

Adjournment.

Afternoon.
Visit Port Ruron stores and points
of interest in Sarnia, Ontario.
Jason E. Hammond,

Mer. Mich. Retail Dry Goods Ass'n.

><

To Have Children’s Style Show.

The trend of fashions in children’s
Fall dresses will be indicated for the
first time at a style show to be held
at the Hotel Pennsylvania, New York,
on May 28 under the auspices of the
United Women’s Belt League of
America. The~ garments, which will
be displayed on living models, are
those entered in the league’s contest
for children’s dress designers, which
closed yesterday. They are all said
to be authoriative Fall styles, and
sketching of them will be permitted.
The show will mark the first time
that accessory and garment manufac-
turers have co-operated in designing,
and it is regarded by the trade as an
important step in the advancement of
American designs. The contest aroused
such a marked response, both from
New York designers and out of town,
that the committee in charge was
obliged to postpone the closing date
five days. Prizes will be awarded to
the designers of the winning models.

——_.- >
Glove Silk Underthings.

One piece glove silk underwear of-
fered by one manufacturer has been
favorably received since its introduc-
tion some weeks ago. The garment
is of light weight fabric with brassiere
of heavy glove silk. Retail prices are
from $6 to $9. The “ensemble sets”
offered by the same house consist of
bandeau, panties and garter, all sep-
arate, but made of the same material
and trimming. Prices range from $6 to
$10. Bridal sets of several pieces, in-
cluding underwear, gloves, fringed
scarf and other articles, packed in a
white and gold box, are popular, rang-
ing from $50 to $60 retail.

—_+-—___
Piecemeal Buying of Toys.

Toy manufacturers are not optimistic
over the business done at the Chicago
Fair and the small manufacturers espe-
cially have been hard hit by the piece-
meal buying of jobbers and retailers.
The latter are showing an ever-increas-
ing tendency toward a drastic cutting
down of orders, it is said, with the re-
sult that only manufacturers with large

capital are able to carry stocks for

early delivery. Jobbers, too, it is said,
are coming more and. more to act
merely as commission merchants, in-
ducing manufacturers to ship small
drop orders direct to the retailer.

—_>+>—___
Gay Colored Beach Parasols.

Beach parasols of gayly colored cre-
tonnes in floral and bird effects are a
leading item with one umbrella manu-
They are shaped like the old
Japnese paper parasols, with flat top,
sixteen ribs and wood handles. The
retail price ranges from $2 to $12.50,
the more expensive models being silk
lined, with silk cord and tassel, amber
tips and enameled wood handles deco-
rated in Japanese style.

 

 

4
»

 

 

r

May 20, 1925

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

The Style Trend in the Middle West.

To the average man on the street a
shoe is just a shoe. He is not so much
concerned about the lines of a pattern
as he is in the shape of the toe. He is
not so careful about the appearance of
his feet as a woman. The shoe mer-
chant faces a difficult task in impress-
ing a man with the importance of
proper and correct footwear.

Manufacturers have been active in
their preparations for new fashions in
men’s shoes. They have succeeded in
working out some splendid creations.
These patterns have been responsible
for a large increase, especially when
the merchant has exerted himself to
put the thought over.

Men are now making headway
rather slowly in matters of dress, but
still progress is being made.

In patterns of men’s shoes, designers
are measuring vamp lengths according
to eights and sixteenths, and also the
heights of heels. Other details are ds
closely planned and designed with the
thought of appearance and fit para-
mount. Perfection in fit especially has
become more necessary with the grow-
ing popularity of the low shoe. With
the oxford poor fit is quickly noted.

Also, it is well to note the trend in
men’s formal and semi-formal foot-
wear. Some manufacturers are using
two tones, however, as two leather
combinations, namely, patent leather in
combination with mat kid.

The blucher pattern appears gaining
especially in men’s heavier shoes and
crepe sole sport shoes. A circular
seam lace oxford is rather a_ staple
now, so much so that something has
to go with it, either a fine pinking, a
fine perforation or both. Six rows of
stitching are a good detail with any
perforations on the shoe, and then a
small perforated tip with eight rows of
stitching, four on each side, completes
the decorative treatment.

Pattern lines have not changed
much. In many seasons there has been
more variations. The handling of
stitching and perforations is what is
generally attempted for this season.

The three eyelet tie, built upon
regular pump last, and fitting very
snugly around the foot, appears to be
a strong feature, especially in very
light weight shoes. Regarding light
weight footwear, several large shoe
manufacturers have already enjoyed a
favorable reaction from retail cus-
tomers, reporting the light weight shoe
movement has gone over strong. With
fewer high shoes worn it is logical that
a distinction be made between winter
weight and summer weight oxfords.

Last year a great many bought
Scotch grains and sold them all sum-
mer. They have not seen many cus-

tomers since. The shoes that are
heavy and sturdy will wear for many
months.

Ordinarily a five or five and one-

half iron innersole is plenty heavy
enough in any shoe. The innersole in
most lightweight shoes, however,

while they are flexible run as heavy as
3ix to seven and one-half iron. Thus,
the outer sole, while lowered in weight,
the manufacturer has gone into the
market and paid more money for eight
iron soles than he did for the standard
nine iron soles, giving the wearing
quality to the customer at the same
time having flexed the eight iron sole,
so that it makes the entire shoe quite
flexible.

Light weight shoes are going to
stand up if the manufacturers have
their way, and the merchant doesn’t
insist too much that the quality be
taken out to meet a certain price.

A number of shoe manufacturers
are preparing suede combinations with
calf trimmings. The tanners are co-
operating as they see an opportunity
for increased footage. Two colors of
suede appear to lead, Tan Bark and
Penny Tan suede. Various shades of
tan and brown calf are used with such
suede numbers.

There is a tendency for last makers
to feature toes with wide tread balls
and a good outside swing permitting
roominess up to the tip line. Such
lasts have already been featured in a
number of lines but to date have not
gone over very big. Such a last must
necessarily start in the higher grade
lines, as in that field there is always
room for conservative toe ends. Most
merchandisers and manufacturers also
believe that with short wide coats,
wide shoulders and narrow hips of
men’s clothes and with wide trouser
legs, the custom type of last will be
rather slow coming into its own. Quite
a few are planning for such a toe as
their big number during the spring of
1926, and in the meantime there is
likely to be a gradual increase in de-
mand for this shoe in the better grade
lines and among conservative although
good dressers.

The “Americanized English” toe
spring last should produce a rather
good volume of business for fall. The
one inch or % inch toe spring seems
a more happy medium than the one
and one-quarter inch toe spring as in
the English type toe spring last ‘of
six months ago. The toes on this
spring last seem better, if not quite as
wide as they were last season. Most
all lasts of to-day and of nearly every
nature are carrying more toe spring.

There is considerable difference of
opinion in the matter of heels.
eral leading Western manufacturers:
are sponsoring leather block heels in-

Sev-

stead of the rubber heel, indicating
heights as 7% and 8/8. Others claim
the rubber heel is more popular than

ever.
—_>+>—__

Price Guarantees Not Unfair.

Guaranteeing the price against de-
cline “is not in and of itself an unfair
method of competition within the in-
tent and meaning of the Federal Trade
Commission Act.” This was the de-
cision by the Federal Trade Commis-
sion in three cases it had pending for
upwards of five years.

The guarantee involved in these
cases is not the guarantee of a manu-
facturer when taking an order that he
will bill goods at the market price pre-
vailing at the time he is able to ship
them. On the other hand it is the
guarantee that after the goods have
been delivered the manufacturer will
stand in regard to them any decline
in price while they are on the dealer’s
shelves.

The Commission was not unanimous,
The reasoning of the three members
whose votes caused the decision is not
disclosed, because of the unfortunate
refusal of the Commission to hand
down opinions. It was accordingly
left only to the two dissenting: mem-
bers to disclose their point of view,
i. e., the reasoning which did not pre-
vail

Four years earlier the Commission
had announced, after it had made an
extensive investigation and
statements from more than 350 manu-
facturers would treat
-ach case on its own merits. The two
members from the

collected

and dealers, it

who now dissent
decision of principle which the Com-
mission has made refer to the opinions
expressed in 1920 and 1921 by some
manufacturers and dealers who _ op-
posed the use of guarantees against
price declines and say the Commission
has made no further investigation as a
basis for its present decision.

The dissenting members did not take
issue upon the fairness or unfairness
of the guarantee but contended that
the allegations made before the Com-
mission four years ago—that all com-
petitors are compelled to give the
guarantee when one starts it, that the
manufacturers are caused additional
expenses which must be paid by the
ultimate consumer, that the practice
leads to careless buying by dealers
with consequent injury to the public,

and that in a falling market the prac-

19

tice may cause many competitors to go
bankrupt—made it appear the fairness
of the practice should at least be fur-
ther investigated by the Commission.
+--+
Don’t Jerk the Line.

Don’t talk all the time. Give the
buyer a chance. If he wants to make
an objection, let him— it’s better out
and answered than sticking in his mind.
Get the right attitude toward objec-
tions. If the prospect raises one it’s
a sure sign of encouragement. If he
were not interested he would not bring
This is true particu-
If he were
not interested, the price wouldn’t con-
cern him. Don’t nip objections in the
bud. Give the prospect
his opinions, then lead him to your way
of thinking, step by step. Never let
him feel that you are gaining a victory
over him, and don’t ask him to admit
You
enough judge of human nature to know
when he is convinced.

up an objection.
larly of objections to price.

time to air

an efror. should be a_ good

——_»++.
Shoes That Are Favored.
Early predictions that shoes
for Summer will be of much lighter

men’s

weight than for some years past have
according to some
manufacturers of the better grades,
brisk demand for tans
in the light and featherweight models.

proved correct,

who report a

Heavy brogues, however, are expected

to remain in favor with the college

trade and younger men_ generally.
Toes in the lighter weights are some-
what narrower than heretofore, tend-
ing toward the so-called custom style.
Among the tailor shoes for women for
Fall is a steady demand for the two-
manufacturer re-

square-toe

eyelet Colonial, one

porting with a

model in tan calf.

success

——_~.—.—>——————

Hides, Pelts and Furs.

eee oe 08
Groan No Ff uu 07

  

Cured,
Cured,
Calfskin, Green, No. 2 ............ 16
Caliekin, Greeti, No, 2 ..........-.- 14%
Calfskin. Cured, No. 1 ............ 7
Calfokin, Cured, NG. Fane nees 15%
Morse, Noa. 4... ee 3 50
Morse NO F 2 50
Pelts.
Old Woel 2... 1 00@2 50
Tame 2... 1 00@2 00
RAEN cs 50@1 00
Tallow.
Ta i eta ete 07
oa ee ao
Geena 05
Wool.
Unwashed, medium . Lae
linweshed, rejects .......-0 11.00 @28
Towaeeoe fe ..........._.......5 @35

 

This Mark

 

Means Real Value

 

 

HEROLD-BERTSCH SHOE CO.

Grand Rapids, Michigan, U. S. A.

 

 

 

20

May 20, 1925

 

 

 

 

 

 

 

 

 

Public Growing Weary of Cash and
Carry Mania.

Has the “Cash and Carry” idea been
overdone? Evidence is not lacking
that it may, after all, prove to have
been, just like a lot of other fads, a
passing fancy.

It is true that a lot of noise has
been made about the chain store, the
“cash and carry,” the grocerteria and
their fifty-seven varieties of modifica-
tion, and they have apparently been a
success. But now it looks as though
the drift of public taste is in the other
direction.

The chain store and the “cash and
carry” never were the gigantic en-
emies of the “independent” retailer he
imagined. True, they went strong for
a while, like any other fad, and no one
did more to make them go big than
the retail grocer himself. The more
he berated them as price cutters the
more the housewife took his testimony
for fact and she patronized them. His
panic was their opportunity.

But to-day experience is indicating
something else—that the live retailer
can and does match the chain store
and sometimes beats it at its own game
in his own locality by the exercise of
something in his head besides his
tongue. Ways are being found by
which the wholesaler and retailer can
co-operate and duplicate chain store
advantages, while the personal factor
on the part of the retailer can easily
overcome the impersonal machinery of
the chain.

In simple language the grocer has all
along been devoting too much atten-
tion to buying cheap and too little to
his methods for selling. Now the drift
is in the other direction and when the
jobber is willing to help him get prices
for buying right, the live retailer is
consulting not dollars and cents so
much as he is the psychic make-up of
his customer. The results are almost
electric.

The Phone for Food idea, pooh-
poohed by some of the smaller thinkers
of the retail field, is plainly disclosing
ways in which the retailer can win
trade he is not getting now, and which
the chain store does get, although it is
not devised as a direct weapon of at-
tack on the chain systems. In sim-
plest terms it is a form of service for
the housewife, not new perhaps, but
more intelligently applied and expand-
ed and willingly accepted by her. And
the figures show that it pays.

The retailer in the past has preferred
to jump at the conclusion that “a penny
saved” was the sum total of the house-
wife’s policy; now he is discovering
that she has found that it is “‘saved’’
at a great deal of personal inconven-
ience and that not so many are ac-

tually saved when the retailer waked
up and commenced to function effi-
ciently. She is apparently quite will-
ing to accept convenience at a price
not too high and the retailer can give
it more cheaply for a hundred of his
customers than the hundred can sever-
ally do it for themselves.

This reversal of drift is testified to by
not only retailers who have tried in-
telligently to cultivate the customer on
her own ground, but the chains them-
selves are admitting it; not in words
but in their actions. In many localities
chains are giving personal service,
phone service and delivery and even

. limited credit.

This in the face of a deep seated be-
lief among chain operators that. the
minute they depart from strict cash
and carry their advantage is gone.
Manifestly they did not make the
change willingly; presumably because
they were forced to it by the competi-
tive conditions in the neighborhood.

The average retailer has not appar-
ently realized that he was too prone to
take the chain store method as _ his
standard and undertake to match it,
rather than set up a standard of his
own to which the chain store might, in
the face of competition, have to come.

He never realized that the key to
chain store operation was based on the
personal attendance of the housewife at
the store; something she was really re-
luctant to give and only gave because
she imagined she was being well paid
for it. The same was true of delivery.

The more the old line retailer switch-
ed over to the chain idea, took away
from his customer credit, service and
convenience, the more he only equal-
ized competitive conditions and threw
away his best bulwark. He has done
as much to equalize chain store ser-
vice—relatively equalize it—with all
the rest available in the neighborhood
as anyone else.

It is all right also to argue that once
the grocer gets the housewife into the
store he can sell her more than she in-
tended to buy. That may be true, but in
the course of time the prudent house-
wife has discovered it for herself and
has grown wary of “falling into temp-
tation.” She would rather stay at home
and phone for just what she wants.
Besides, the telephone can be and is
used by intelligent grocers to sell
things by the power of suggestion.

But above all, when the housewife
waked up to the price she was paying
in personal inconvenience for saving a
few pennies she found that many of her
old grocery friends had gotten into
habits which offered her no chance to
get back on the old basis. Now, when
here and there a live and progressive
grocer has come to her door, personal-

 

 

STRAWBERRIES

Season is early this year. Carlot receipts are liberal
now. Berries are beautiful and price is within reach
of all. Send your order to us.

PINEAPPLES

Good ripe Cuban Pines now plentiful and reasonable
in price. The most desirable sizes are abundant now,
later on sizes will be smaller. Buy liberally now.

THE VINKEMULDER CO.

GRAND RAPIDS, MICH.

 

 

 

 

 

«ee the Grocer is merely a
starter in the chain of distribution.
Ordinarily it is more of a problem to
keep the Grocer sold, depending on
the success of the flour in satisfying
the consumer, and its success in repeat-
ing business and extending its con-
Red Star Flour ac-
complishes the unusual in this respect,
apparent by the consistent demand
from the grocery trade.

sumer influence.

JUDSON GROCER COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

 

WE BUY

GGS

WE SELL

GGS

We Sell
rual- © — #., p
POULTRY FEED
Oyster Shells
EGG CASE MATERIAL,
EXCELSIOR PADS,
GRANT DA-LITE EGG CANDLERS.
Get Our Prices.

WE STORE

GGS

EGG CASES,

KENT STORAGE COMPANY

GRAND RAPIDS ~ LANSING ~ BATTLE CREEK
olesale Grocers
General Warehousin ie and Distributin 1g

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

May 20, 1925

MICHIGAN TRADESMAN

21

 

ly or by phone, she is showing a de-
gree of enthusiasm and avidity to get
back on the service basis that is prov-
ing an interesting development of
trade.
2
The Coarser Meat Cuts Again.

If you have listened to many radio
talks on meat or read many meaty ar-
ticles you have heard or read the
cheaper or coarser cuts discussed many
times in an effort to bring them into
more popular use and equalize as to
price the various cuts in a carcass. As
a matter of fact certain sections of the
carcass do drag badly at times and
dealers are at a loss as to what to do
to bring these cuts into popular favor.
Of course, they are all eaten and there
is therefore no broad economic loss but
prices have to be slashed at times out
of all relation to the food value of the
meat. The writer has seen within the
last four years times when beef plates,
which are very satisfactory for boiling
or soup making sell wholesale as low
as one cent a pound and short chuck
or necks of beef, which are very good
for potting, boiling, pan broiling, stew-
ing, ete., all for three and one-half
cents a pound, the grade being low
medium. You may say, “Very well,
but we never saw meat sold for such
prices in the shops, we would have
bought more meat had it been sold
lower.” Of course, it costs a lot of
money to run a meat market, pay 50
to 60 dollars a week to meat cutters,
high rents and overhead and so the
retailer could not pay his bills and give
the kind of service he gives if he did
not get a margin of profit, but your
point is well taken, at that, and the
surest way to increase sales and re-
lieve a market glut is to sell lower. The
retailer does not always seem to real-
ize this and holds his prices steady,
thereby retarding increased consump-
tion. When he does this he fails to
fully co-operate in the big scheme of
marketing and becomes the “Dog in
the Manger’ as a manner of speech.
We are not fully convinced that too ex-
pensive advertising of coarser cuts is a
good thing they actually do
possess great merit, and if they became
too popular and an equalization as to
price occurred between all meat cuts
the people who are really poor and
who buy the cheaper cuts as a matter
of necessity would not be able to get
their needs supplied so readily and
might have to go without meat or eat
a great deal less. This possibility,
however, seems quite remote at pres-
ent and so I shall tell you about lower
priced cuts more in detail and take up
one cut at a time. There is a piece of
beef cut from the thick end of the plate
known in the trade as the “Thick Rib,”
“Short Rib’ or “Corner Piece.” It
contains part of four ribs and a mod-
erate layer of fat but is quite lean on
the whole. It is quite tender, flavorful
and juicy. It is fine for corned beef,
boiling, braising, pot roasting, stewing,
or even oven-roasting. It is served
widely in restaurants as “short ribs of
beef. This is not a particularly low-
priced cut but is a moderate priced one
from the forequarter and a very good

since

one.

 

>.>
Many men can neither see straight
nor be straight.

Not Every Grocer Knows This.

What is the difference between con-
densed and evaporated milk? This
is a question which seems to puzzle
a great many feople, judging by the
number of times the query is put to
the dairy officials of the United States
Department of Agriculture. Briefly,
both products are prepared by evapora-
tion of a part of the water from the
milk, which concentrates the solids of
the milk. Both products are really
condensed, but the one which the trade
calls condensed milk is preserved by
adding sugar to the milk before evap-
orating, while the term evaporated
milk is applied to the product made by
evaporating a part of the water and
preserving by heating after it is in the
final container. In making the con-
densed or sweetened milk cane sugar
is added to the fresh milk in the pro-
portion of 16 to 18 pounds of sugar to
each 100 pounds of milk. The Fed
eral requirements under the food and
drugs act for condensed
milk are that it have not less than 28
per cent. of milk solids and not less
than 8 per cent. of milk fat. The fin-
ished product contains between 40 and
45 per cent. of cane sugar, which is
sufficient to prevent the growth of all
ordinary micro-organisms. It requires
105 pounds of milk and 16.8 pounds of
sugar to make one standard
condensed milk containing 48 14-ounce
cans.

sweetened

case of

The progress of making evap-
orated milk differs from that of mak-
ing condensed milk in that no sugar
is added. The milk is preserved by
sterilizing it in the cans by heating in
a steam chamber. To make one case
of evaporated milk containing 48 16-
ounce cans requires approximately the
Same amount of milk as for a case of
The Federal standard for
evaporated milk requires not less than
25.5 per cent. total solids and not less
than 7.8 per cent. fat.
—_2-.___
Beef Is First Choice.

News comes from Oklahoma City,
Okla., that the Department of Agri-
culture is to conduct a canvass there
to discover how many housekeepers
know the difference between the more
expensive and the cheaper cuts of meat,
and how many ways are known to
make inferior portions palatable and
tender.

Oklahoma City, along with fifteen
other cities, has been selected for the
investigation. Preliminary reports from
five other cities show that beef is first
choice of meats, with pork second, and
fish a general substitute for all meats.
A total of 70 per cent. of the house-
wives in native American families buy
their meat in person, according to the
report. Sixty-one per cent. patronize
neighborhood stores, and but few of
those on are available
recognize the various cuts of meat by
sight or name.

condensed.

whom reports

More White Oleo Soid Than Colored.

The production of colored margar-
ine in 1924 was 9,697,186 pounds, as
compared with 220,176,080 pounds of
the uncolored article. The main rea-
son for this apparent consumer prefer-
ences for uncolored margarine is the
Federal law which imposes a tax of
10 cents a pound upon the colored va-
riety.

MOTHS, FLIES, MOSQUITOES

BEDBUGS AND

FLEAS

ANGLEFOOT Fly Spray

is of super-stre
banker will say the

neth. Your

same thing

of the firm that stands back of it.

It is guaranteed to be of equal

effectiveness against
household insects.

all common
‘This is an

advantage to you in selling it and

to your customers in buying it.

‘Tanglefoot is only one of some 5,000
similar registered products.
‘Tanglefoot Company has more than 40
rand consumer

years of business stability
recognition back of it

antee that Tanglefoot F

a ‘flash in the pan.””

But The

 

as your guar-
ly Spray is not

Tanglefoot products have always been
leaders in their respective fields. No
dealer has ever had to take a loss

handling them.

THE

TANGLEPF

OOF Co.

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

M. J. DARK

& SONS

GRAND RAPIDS, MICH.

 

Sule seem .

Receivers and Shippers of All
Seasonable

Fruits and V

egetables

 

 

 

 

 

 

 

| )alkex

OWOSS9
MICHIGAN

Makes
Good

hocolates

 

 

 

 

 

 

MICHIGAN TRADESMAN

May 20, 1925

 

 

 

 

 

=
— —

— = =

— =

= <

od —

=o

ie

liam

_
a
—_

_

ES anv HARDWARE

~—
=
—_
—
=

Au

 

 

 

 

 

Michigan Retall Hardware Assoclation.
President—A. J. Rankin, Shelby.
Vice-President—Scott Kendrick, Flint.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

Looking Ahead To the Wedding Gift
Trade.
Written for the Tradesman.

The wide-awake hardware dealer al-
ways looks ahead. A small portion at
least of every month is spent in plan-
ning for the next month, or even fur-
ther in advance. So May is not too
early to plan for the June wedding
gift trade.

Two facts in this connection are
worth remembering. First, while June
is pre-eminently the month of brides,
the wedding-gift trade is an all the year
round affair. June is merely the psy-
chological period when the hardware
dealer can, by advertising and display,
emphasize most advantageously the
fact that his store is equipped to cater
successfullly and satisfactorily to the
gift trade.

Second, the wedding itself is usually
preceded, over a considerable period,
by a series of “showers” given by more
or less intimate friends of the bride-
to-be for her benefit and in order to
give her less intimate acquaintances an
opportunity to remember her in some
small way and incidentally to enjoy
themselves.

So that the wide-awake hardware
dealer might, very appropriately and
effectively, prelude his June appeal to
the wedding gift trade by a line of
window display and newspaper adver-
tising appealing to the participants in
electric, aluminum, graniteware, tin,
woodenware and kitchen utensil show-
ers—to enumerate only a few of the
possible events of this nature preceding
the wedding itself.

Advertising such lines might very
well have begun early in May; the
latter part of May and the early part
of June is not too late, however, to
advertise for the “shower” trade. But
June itself should be ushered in by
some special and striking appeal to the
gift trade proper.

Ten years ago aggressive hardware
dealers were just
to speak, in the matter of educating
the public to the fact that the hard-
ware store catered to the gift trade.
Even to-day gift lines—especially wed-
ding gift lines—require more advertis-
ing than normal hardware lines. The
idea of the hardware store as a place
to buy wedding gifts is still a relative-
ly new one.

When the hardware dealer advertises
tools or builders’ supplies he is dealing
with goods which the public recognize:
as exclusively his own. When he turns
to cutlery, brass goods, silverware and
the like he enters a field where com-
petition is both wide and keen. The

breaking the ice, so

jeweler, the fancy goods dealer, the
book seller and the dry goods store
handle these, and many other gift lines.
The hardware dealer, therefore, to get
a share of the gift trade has to make
his appeal especially catchy and force-
ful.

The same condition makes it desir-
able to advertise quite extensively. The
hardware dealer can take it for granted
that some, if not all, of his competitors
wilt make a determined effort to secure
the wedding gift trade. Where the
hardware dealer has only recently
taken up brass goods, cut glass and
similar lines, he will find extra adver-
tising doubly necessary. People have
acquired the habit of going elsewhere
for such articles; and it is essential
for the hardware dealer to drive home
the idea, not merely that he handles
these lines, but that he handles them
efficiently.

The hardware dealer has, however,
one advantage in catering to the gift
trade. He handles some lines not to
be found elsewhere and always in de-
mand during the wedding season.
These are the kitchen shower lines,
the practical household articles, and a
wide range of “useful gifts’—the sort
of gifts that are more and more com-
ing into vogue.

By good publicity, the hardware
dealer can drive home the wisdom of
giving “practical” gifts. Coupled with
this, he should point out and empha-
size, the gift possibilities of ordinary
hardware lines. For instance, for the
person who has the money to spend,
what more desirable gift could be
found for a young couple than a kitch-
en range—coal, gas or electric, accord-
ing to circumstances? Yet few people
ever think of a kitchen range as a
wedding gift.

Close attention should be paid to the
wording and arrangement of wedding
gift advertisements. A Western hard-
ware dealer used a three-column, six
inch space to give a forceful talk on
the many lines to be found in his store,
under the caption, “Everything suit-
able for wedding presents.’’ This ad-
vertisement contained prices and brief,
catchy descriptions of many articles,
ranging from cut glass berry bowls to
carpet sweepers. Six illustrations were
cut glass berry bowl, cabinet
of silver, silver cake dish, brass kettle,
carpet sweeper and vacuum cleaner.

shown:

It will pay every dealer to use his
advertising space at least once for copy
of this description, to emphasize the
varied nature of the wedding gift lines
handled by the hardware store. Here
the hardware dealer has the advantage
of his competitors for the gift trade.
He has far more variety to offer his
customers, This fact is the hardware

 

Foster, Stevens & Co.
WHOLESALE HARDWARE

 

 

151- 161 tok Ave., N. W.
MICHIGAN

157- 159 bAissneb A. -
GRAND - RAPIDS -

 

 

 

 

BROWN & SEHLER

COMPANY

“HOME OF SUNBEAM GOODS”

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep-lined and
Blanket - Lined Coats

Automobile Tires and Tubes
Automobile Acessories
Garage Equipment
Radio Equipment
Harness, Horse Collars

 

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

 

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

SODA FOUNTAINS

Spring is here. Your fountain will soon make
you money. We have some good buys in new
and used Fountains and back bars, chairs and
tables. Fountain accessories of all kinds.

 

G. R. STORE FIXTURE CO.

7 Ionia Avenue N. W.

 

 

yy

re

 

May 20, 1925

MICHIGAN TRADESMAN

23

 

dealer’s trump card, and he should play
it at the very start.

Suitable headlines for an advertise-
ment pointing out the preeminence of
the hardware store in point of assort-
ment, would be, “choose from the
largest stock” or, if space allowed, a
two-line head “A good assortment en-
sures a satisfactory selection—We have
the most varied gift stock in town.”

Do not be content with the one
advertising appeal.| Change your copy
often. The next point to urge would

be the selection of practical gifts. Here
is the hardware dealer’s second trump
card. When anyone decides in favor
of a practical gift, he perforce goes to
the hardware store. It goes without
saying that the practical idea should
be encouraged by the hardware dealer.

In preparing an advertisement along
this line, the first consideration is the
headline. Make it short and to the
point:

Give a Useful Wedding Gift

This headline, or something convey-
ing the same idea, should be followed
by a brief talk’ to show why .useful
gifts are advisable. Something to this
effect:

The day when all wedding presents
had to be mere
forever.

useless ornaments is
The gift is
now appreciated above all others.

“A wedding gift is valued according
to the service the recipients get out of
it. Experience teaches that newly
married couples need articles for table

gone practical

use and household utensils far more
than fancy knick-knacks and tawdry
ornaments.

“Give them something whose useful-
ness will constantly remind them of
your thoughtfulness. Something they
will appreciate every day. Give them
the right quality and make it a lasting
reminder of you.”

Wherever possible, use cuts in your
newspaper advertising. The use of il-
lustraitons adds very considerably to
the selling power of a wedding gift ad-
vertisement.

The lay out will of course vary ac-
cording to individual preference. Here
is a suggestion, however. Suppose the
space used is three columns wide. Put
the heading right across the top. Under
it, in a little wider than one column
space, put the talk outlined above. On
each side of this talk, have cuts, filling
out the three column space. Each cut
should be accompanied by a few words
of catchy description. The more prac-
tical the nature of the articles shown
in the cuts, the more fitting they will
appear.

3eneath this again have two rows of
prices, each row set
one and one-half columns wide, with
heading

would be ap-

articles with

the three column above:
“Every below
preciated—the prices are right.” The
name of the firm, store address, tele-
phone number and slogan (if
any) would round off a highly prac-
tical and striking advertisement.

' Tllustrations have an especial value
ai this time of the year. People are
looking for suitable gifts. They look
through the newspapers for advertis-
ing suggestions to help them. The
picture of an article they feel would be
suitable attracts them at once, and
they read through the advertisement.

article

store

It is good policy to have your win-
dow displays timed to coincide with
your advertisements; so that each
echoes and emphasizes the other. The
window display should show the ar-
ticles featured in the advertisement.

Victor Lauriston.

—__—_~ + 2
Present Best Time To Push Linoleum
Sales.

The next two or three months will
be good ones in which to push the
sale of linoleum. Get your full share
of the spring and summer business in
this line.

Put up a good window display show-
ing patterns that have been selling well.
A sample display can be arranged by
cutting off the roll, making a small roll
of it and standing it on end.

Sell
every room in the house.

linoleum for
Point out to
them how advantageous it is to place
linoleum under fabric rugs. The lino-
leum acts as a cushion under the rug,
absorbing the shock caused by walk-
ing upon the carpet and this insures
the life of the woolen fibers that make
up the nap.

Show your customers how well lino-
leum in parquet patterns looks upon
the floor. Lay out a piece of this pat-
tern upon the floor of your department.
Put a piece also at the main entrance
to your every customer
entering your store will be forced to
see it and walk upon it. A little pla-
card placed nearby will remind them
of the values you are showing in your
This
prove of especial interest to customers
whose wooden floors are in such shape
that they cannot well be covered with
a rug or carpet unless some good cov-
ering is put over the floor first.

——_+->

Silverware Men Marking Time.

Despite the imminence of the June
wedding season, a lull seems to have
about in .the silverware trade,
especially in the cheaper lines. Buy-

your customers

store where

floor covering department. will

come

ers are hesitant, and have to be offer-
attractive merchandise
at special prices before they will place
Even then they are in-
clined to take just as little as they can

ed some very
any business.

and yet get the benefit of the bargain.
One of the temptations to buy that

has just been placed before them by

a local distributor is a special offering,
in gross lots, of articles to retail at $1.
They cost $90 per gross, and include
individually-boxed berry spoons, cold
meat forks, soup ladles, tomato servers,
pie and cake knives, and “‘teaettes.” All
of them offered with
sterling silver handles, decorated with

are hammered
beaded borders, and plated fittings of a
well-known make.

—____< 6 —____
Buying Slackens on Floor Coverings.

With the opening of the Fall season
in floor coverings close at hand, reports
emanating from that field indicate a
noticeable slowing down in buyers’ ac-
tivities on Spring goods. . This decline
in demand is more noticeable in some
quarters for some of the larger con-
cerns are still getting a good volume
of orders for so late in a wholesale sea-
son as this.

In some cases the slowing down of
demand is not altogether unwelcome
will give the manufacturers an
opportunity to complete deliveries and

as it

thus avoid the canceling of unfilled or-
ders on the books at the season’s close.
While as yet little has been said about
the actual date set for the Fall opening
general indications appear to point to
Monday, May 4. What
however, is that prices will be higher
on the new lines.

is known,

> o-
Must Be a Mind Reader.

Dr. Ingersoll Allen, the well-known
efficiency engineer of Pittsburg, paused
in a luminous ad-story to give an ex-
ample of true efficiency.

“A truly efficient salesman,” he said,
has an almost uncanny power of sizing
@ Customer up,

reading his secret

thoughts, as it were.

“

‘Gimme half a pound of arsenic.’

“These words were uttered in a

desperate voice by a haggard individual

who rushed into a hardware store one

rainy, dismal morning.

UT véoret, my dear sir, the truly

efficient salesman answered in suave

and sympathetic tones—I regret to

have to inform you that this as a hard-
ware store, and we don’t stock arsenic.

We carry, however, comprehensive
lines of rope, carvers, shot-guns and
folding beds.’ ”
—_—_»+-.—___
Luggage Demand Is Better.

A substantial increase in the demand
for luggage, particularly traveling bags
and suits, is reported by wholesalers
The start of the tourist period,
ahead,
stimulated buying on the part of re-
tailers, who have been carrying rather
Wholesale

firmer, reflecting both the state of the

here.

with Summer vacations has

light stocks. prices are
leather market and the absence of any
considerable quantities of distress mer-
chandise. One of the curious twists of
the buying by the better grade stores
the

This was also a

increase in demand from
for hat

feature of their pre

is_ the

them boxes.

Easter buying and

has continued. A nice business con

tinues to be done in fitted overnight

bags.
oe ee

If you wish to make your wife

happy, contrive to let her see women

who are fatter than she is.

 

 

WE INVITE

you need quick service upon.
Call us on either phone.

1—3 IONIA AVE.

your orders for DEPENDABLE high grade oak tanned or
waterproof cemented LEATHER BELTING.
As belting manufacturers of twenty-four years experience, we are
in a position to render any kind of prompt belting service, either
from our LARGE STOCK on hand, SPECIAL MADE BELTS
to fit a particular requirement, or REPAIRING leather belts that

GRAND RAPIDS BELTING COMPANY

Leather Belting Manufacturers
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

601-511 1ONIA AVE., S. W.

THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes

GRAND RAPIDS, MICHIGAN

 

Install

your

Citz.

Soot

KEEP THE COLD, SOOT AND DUST OUT
“AMERICAN
Weather Strips and save on your coal bills, make
your house-cleaning easier, get more comfort from
heating
and draperies from the outside dirt, soot and dust.
Storm-proof,

AMERICAN METAL WEATHER STRIP CO.
Telephone 51-916

and dust on window sill

WINDUSTITE” all-metal

plant and protect your furnishings

Dirt-proof, Leak-proof, Rattle-proof
Made and Installed Only by

144 Division Ave., North

Grand Rapids, Mich.

 

 

 

 

AWNINGS
ARE AN
ECONOMY
AND A
COMFORT

 

GRAND RAPIDS, MICH.

 

(roo. A COYE, Inc. w...

 

 

 

 

for estimates and samples

DEPT TF

 

 

 

 

Handle Reynolds Shingles

 

©)

 

© For Profit and Satisfaction

e

 

 

 

 

 

 

 

MICHIGAN TRADESMAN

May 20, 1925

 

 

 

 

MWe
Ree OVUM

BO

AW

 

 

 

 

 

 

 

News and Gossip About Michigan
Hotels.

Battle Creek, May 19—George A.
Southerton, who operates the LaVerne
Hotel, of this city, returned last week
from a trip to Florida, where he has
been for several weeks, looking over
the real estate situation. With other
Battle Creek capitalists, he is inter-
ested in a tract of land near St. Peters-
burg which promises to develop into
a “gusher.’ George is probably one
of the most energetic hotel men in
Michigan, is popular with the public
and the hotel fraternity of the State.
and if lightning is going to strike any-
where, they will be glad to have him
get a “rise” out of Florida invest-
ments.

Tupper Townsend and wife, of the
Hotel Whitcomb, St. Joseph, accom-
panied by Mr. and Mrs. Roscoe
Tohmpkins, formerly of the Book-
Cadillac, Detroit, were guests of the
Park-American, at Kalamazoo, last
week. Mr. Thompkins has resigned
as manager of the Book-Cadillac, and
was on his way East, where he ex-
pects to connect up with one of the
Nationally known enterprises, of
which announcement will be made
soon.

President Hodges, of the Michigan
Hotel Association, is already busying
himself with the details of two hotel
conventions, one to be held at South
Haven next month, and the annnual
affair which is scheduled to take place
at Kalamazoo, on [friday and Satur-
day, Sept. 18 and 19. Hotel men, as
a rule, are past masters in the line of
entertainment, and at a meeting held
at the Burdick Hotel, on Saturday last,
which was attended by Ernest Mc-
Lean, Park-American; Frank Ehrman,
Columbia; Onard Kreling, Savoy, and
Frank W. Holmes, of the Gull Lake
Hotel, a tentative programme was
discussed, which, if carried out, will
furnish Michigan hotel men much en-
tertainment of a high order. While
the State convention is several months
away, the Kalamazoo bonifaces are
arranging a programme of much merit
to work up to.

Hotel men all over the country suf-
fer enormous losses each year through
the cashing of worthless checks, more
especially of the “personal’’ variety.
They ought not to be expected to cash
such paper. It is all right to ask a
hotel man to cash a bank draft, if you
are personally known to him or can
properly identify yourself, but I con-
sider it an imposition to expect any-
one, especially where your responsi-
bility is unknown, to cash a personal
check, and the individual who takes
umbrage at a polite refusal to handle
this class of paper, is unfair and un-
reasonable.

Why should a guest, a stranger or
comparatively so, ask the cashier at
a hotel to cash a personal check?

Would the guest cash such a check
if the relative positions were reversed?

Then what reason have you for get-
ting mad at a refusal?

Would you go into a store to buy
goods with a check unless you and
your responsibility were well known?

The store and the hotel both buy
and sell goods. Why should there be
a difference between them?

The store and hotel each have a
credit man whois authorized to ex-
tend credit or cash checks, when justi-

fied in so doing. Why not make the
necessary arrangement with him for a
line of credit, and not embarrass your-
self, every time you want an accom-
modation of this character?

And, finally, why should a_ guest,
especially a stranger, wait until the
last minute, ready to catch a train,
before trying to have a check cashed,
find the credit man out, and then get
sore about it and spread the nauseat-
ing details broadcast?

If patrons who desire these accom-
modations will exercise a spirit of
reason and fairness in such transac-
tions, they will not, as a rule, have
occasion for complaint.

Travelers report to me that George
C. Burke is making a great success
of the Hotel Douglass, at Houghton.
He is a proper hotel man. When
George was running the Hotel Scott,
at Hancock, he made it the Mecca
for commercial men in that part of
Michigan, for the reason that he made
a careful survey of their requirements
and then set out to give them what
they wanted. He has applied the same
methods at the Douglass, brought new
business to it, and proven that he 1s
all that is claimed for him—a good
hotel man.

When the Hotel Doherty, at Clare,
was first thrown open to the public,
the prediction was freely offered that
it would never prove a financial suc-
cess, owing to the fact that it was
located it. a small town, and_ there
could never be local trade enough se-
cured to make it pay. Senator Do-
herty, who conceived the idea of a
first-class city hotel in a small town,
and invested his money unstintingly in
the enterprise, did so with the idea of
exemplifying his local patriotism, more
than for any hope of gain. But the
meat of the joke is, that the Doherty,
even at this season of the year, is
doing a capacity business. It was my
good fortune last fall to visit this in-
stitution, when I discovered that
“there is a reason” for its phenominal
success—in fact, two reasons—Mr. and
Mrs. Fred Doherty, who delightfully
entertain their patrons, and do not
overcharge them for the services ren-
dered. I know a lot of seasoned land-
lords who could profitably take les-
sons, in approaching the public, from
them.

W. F. Burns sold his Phelps House,
at Greenville, some time ago, to C.
M. Bushey. This, of course, has been
a matter of public knowledge for some
time, but I have purposely refrained
from making any comment on _ the
change until I could test out the new
landlord. I hear him quite favorably
spoken of and the prediction is freely
made that the reputation of the.Phelps
will not suffer through his adminis-
tration. Information which I hope to
verify shortly. The Burns family made
a pleasant stopping place of this in-
stitution, and served meals above the
average. They were also popular with
the hotel fraternity.

Speaking of Greenville, it has been
my good fortune, also, on several oc-
casions to break bread with Mr. and
Mrs. J. M. Welsh, of the Winter Inn.
There has always been a friendly riv-
alty between the two Greenville hotels,
to the extent that their common goal
was to furnish the public with some-
thing better and more attractive than
could ordinarily be obtained outside

HOTEL KERNS
Largest Hotel in Lansing

300 Rooms With or Without Bath
Popular Priced Cafteria in Connection
Rates $1.50 up

E. S. RICHARDSON, Proprietor

 

 

OCCIDENTAL HOTEL

FIRE PROOF
CENTRALLY LOCATED

Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ce Michigan

The Durant Hotel

Flint’s New Million and Half
Dollar Hotel.

300 Rooms 300 Baths

Under the direction of the
United Hotels Company

HARRY R. PRICE, Manager

 

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN
The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next trip
and you will feel right at home.

CODY HOTEL

GRAND RAPIDS

RA 31.50 up without bath
TES { $2.50 up with bath

CAFETERIA IN CONNECTION

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

Henry Smith Floral Co., Inc.

52 Monroe Ave.
GRAND RAPIDS, MICHIGAN

PHONES: Citizens 65173, Bell Main 173

 

 

 

 

 

 

Whitcomb
AND

Mineral Baths

THE LEADING COMMERCIAL
AND RESORT HOTEL OF
SOUTHWEST MICHIGAN

Open the Year Around
Natural Saline-Sulphur Waters. Best
for Rheumatism, Nervousness, Skin
Diseases and Run Down Condition.

J. T. Townsend, Mgr.

ST. JOSEPH MICHIGAN

No
"

BARLOW BROS. Grand Rapids, Mich.
Ask about our way.

 

Bell Phone 596 Citz. Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

 

WESTERN HOTEL
BIG RAPIDS, MICH.

Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventilated.

A good place to stop.

American plan. Rates reasonable.

WILL F. JENKINS, Manager.

 

 

HOTEL DOHERTY

CLARE, MICHIGAN

Absolutely Fire Proof Sixty Rooms
All Modern Conveniences
RATES from $1.50, Excellent Coffee Shop
“ASK THE BOYS WHO STOP HERE”

 

MORTON HOTEL

GRAND RAPIDS’

400 Rooms—400 Baths

NEWEST HOTEL

Rates $2.00 and Up

 

 

The Center of Social and Business Activities

THE PANTLIND HOTEL

Everything that a Modern Hotel should be.

Rooms $2.00 and up.

With Bath $2.50 and up.

 

 

 

 

HOTEL CHIPPEWA

European Plan

HENRY M. NELSON
Manager

MANISTEE, MICH.

New Hotel with all Modern Conveniences—Elevator, Etc.

150 Outside Rooms

Dining Room Service

Hot and Cold Running Water and Telephone in every Room

$1.50 and up 2

60 Rooms with Bath $2.50 and $3.00

 

HOTEL BROWNING

GRAND RAPIDS

Rooms with bath, single $2 to $2.50
Rooms with bath, double $3 to $3.50
None Higher.

Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away.

150 Fireproof
Rooms

 

 

 

Excellent Culsine
Turkish Baths

WHEN IN KALAMAZOO

Stop at the

A mevicun Datel

Headquarters for all Civic Clubs

Luxurious Rooms
ERNEST McLEAN, Mgr.

 

    

 

 

 

“~~
—

i

 

 

 

 

 

 

 

”

May 20, 1925

of the large cities. It was never a case
of going to one hotel and wishing you
had gone to the other, but rather a
matter of regret one could not en-
courage them both with his patronage.
‘The only criticism I have ever made
of the Winter Inn was that they gave
meals which in value were away and
above what they received for them,
but they seemed to reap so much en-
joyment out of this system that I
finally settled down and took my med-
icine, which ,to say the least, was
flesh producing.

Car! Montgomery, Post Tavern,
Battle Creek, insisted the other day,
that he was succeeding wonderfully
well with his new coffee shop and also
his cafeteria. They are both busy
places during almost any hour of the
day. An increase in the business of
the main cafe is also noticeable. Near-
ly every day, in hotel lobbies, | listen
to a symposium on hotel merits and
shortcomings. It would be most in-
teresting if I could write them all up
for this column. Maybe some day I
will undertake to thresh something
out from the different comments and
criticisms I hear. The other day I
heard that prices at the Post Tavern
were top-notch, but even the individ-
uual who made the statement neutral-
ized its effect by coupling it with an-
other to the effect that: ‘they charge
the prices, but certainly give you what
you pay for.’ I doubt very much if
anyone can successfully qualify a
statement to the effect that the Post
Tavern is high priced. In fact, there
are many hotels in the Middle West,
who charge as much or more, and do
not even remotely approach the Mont-
gomery service. A prominent Wash-
ington, D. C., operator told me that
if he had certain rooms—which his
hotel could not equal in magnificence
—he could readily sell them for $25
per day, and he was astonished that
the rate charged here was barely one-
fifth that sum. 3

But I am not hewing to the line. I
started in to praise a meal which was
served in the cafe for $1.50 the day
{ was there, not to be duplicated any-
where | know of at anywhere near thé
price or in point of quality and ser-
vice:

Celery Radishes
Clam Chowder, Coney Isiand
Consomme Celery Tapioca
Broiled Whitefish, Parsley Butter,
Julienne Potatoes
Filet Mignon of Beef, Sam Ward
Veal Cutlet, Breaded, ‘Tomato Sauce
Ham Omelette with Fresh Asparagus

Prime Roast of Beef au jus
Roast Young Turkey, Dressing and
: Cranberry Sauce
Boiled and Mashed Potatoes
Combination Salad, 1000 Island Dressing
Strawberry Shortcake
Lemon Sherbet Vanilla. Ice
Beverages

There are some new hotels in Mich-
igan being built in localities where
there is a reasonable prospect that
they will pay. There are too many
others which will pass through a long
period of “leanness” before they ar-
rive, if ever.

A prominent hotel contractor whom
I know, one who is in a position to
analyze hotel situations as he creates
them, says that if an average hotel of
100 rooms has an average occupancy
for the year of 85 per cent. we have
these 85 rooms, say, at $40 per month
each, or $40,800 per year. Expense,
rent $15, operating $15, each, or a
grand total of $36,000, leaving a net
of $4,800; but in order to make this
profit there must be an actual occu-
pancy of 85 per cent., something phe-
nominal in hotel operation these days.
When one considers week ends, 60 per
cent. would be a large figure, which
difference would wipe out every sem-
blance of profit.

There is also a further illustration
in the example of a city in which there
are 3,000 rooms, in hotels of a certain
class, and an average vacancy of 85
per cent.; then 5 per cent. more rooms
are built, say in the form of another
hotel of 150 rooms, which must de-
pend for its patronage, some part of
this 85-per cent. of occupancy in com-

Cream

 

  

MICHIGAN TRADESMAN

peting establishments, bringing the
total occupancy down to 80 per cent.
or very close to the line of no profit.
Certain localities may be able to over-
come this possible loss by new busi-
ness, new to that particular locality,
otherwise, loss and eventual bankrupt-
cy result.

Hence when anyone suggests to
you that a certain city they know of
is in dire ned of a hotel, always have
in mind that it is much better to im-
prove some property already in use,
which enjoys a reasonable patronage,
than to make another bite of the
cherry and make _ hotel operation
profitless for all. Frank S. Verbeck.

——_222—___
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, May 19—Our new
hotel, known as the New Ste. Marie
Hotel, was formally opened to the
public on Sunday. The proprietors,
O. P. Welch and V. A. Hemm, have
every reason to be proud of their ef-
forts. The hotel has forty-nine fully
equipped guest rooms. The second
floor is elaborately furnished. The
hall and stair carpeting has been un-
derlaid with pure animal matting, a
half inch thick, making the passage
sound proof. The very best springs
and mattresses have been provided for
all beds. Several of the rooms are
equipped with private baths of the

highest grade white enamel, which
present a neat appearance. Being
situated directly opposite the ship

canal, makes it an ideal place for tour-
ists; also many hay fever patients who
arrive after the tourist rush is over.
Mr. Welch has engaged a competent
chef, who has a reputation as a culin-
ary expert of wide experience. The
hotel is being run on the American
plan.

Sherman Overbolt has been engaged
as manager for the new Retailers’
Wholesale Bakery, which has recently
been purchased from A. Dohnt.

The Federated Women’s Clubs U.
P. convention will be held here Wed-
nesday and Thursday of this week. It
is expected that 100 delegates will at-
tend. The women have made elabor-
ate preparation for the entertainment
of the delegates and a successful meet
will be had.

The Dybeck Step Ladder Co. is now
running full force, making its first
deliveries last week. The new com-
pany has orders ahead now to keep the
factory running for two months.

With a gas tax in Michigan and
Canada offering 4.4 per cent. beer, we
can see where the tourist trade is
headed for this summer.

Frank Senff, of Manistique, has
rented the Green House from Mrs. E.
N. Johnson and will take possession
next Monday. Mrs. Johnson expects
to take a trip abroad to visit relatives
and friends in Denmark.

Manistique has decided to try a new
parking system on Cedar street, be-
tween Walnut and Oak street and for
that system lines have been drawn to
mark the parallel system of parking.

John Baxter, the Temple theater
violinist, will open a conservatory of
music at 544 Bingham avenue. Les-
sons will be given on the violin, piano
and all other instruments, according
to the methods of the world’s famed
masters. Prof. Baxter was for ten
years in Europe, where he directed a
traveling orchestra. He came to the
Soo in March from Chicago, where he
was engaged in musical work. Prof.
Baxter and Miss Anna Morris have
played at radiophone station WTAY,
at Oak Park, Ill. Miss Morris will be
assistant instructor at the conservatory.

The Shelldrake Lumber Co., at
Shelldrake, is about through with the
business at that place and is moving
out. Mike Hotton, who has been with
the company for the past several years,
is spending a few weeks here renewing
old acquaintances, but has not as yet
decided just what he will do. He is

considering a proposition in the West,
where he may reside.

Mr. and Mrs. James Mackie have
opened the Harmony Beach resort,
where they will be ready to serve the
public with famous chicken dinners
again. They will be remembered as
the people who ran the Rest A While
two years ago, where they did a
thriving business catering to private
parties.

Now that Congress has raised its
own pay, what are we going to do for
more bricklayers?

A new grocery store has been open-
ed this week by Arthur Nelson on the
corner of Fourth avenue and Eleventh
street, Algonquin, where a full line of
staple groceries will be carried, also
meats. Mr. Nelson needs no introduc-
tion to the public, as he has been in
the employ of J. Peterson for four
years and with the Soo Co-operative
Association for the past seven years.
He is a young man full of pep and will
make a success of his new venture.

Mrs. Russel Stevenson has opened
a home baking place at 965 Maple
street and will make a specialty of
home made pies and cakes. Mrs.
Stevenson is an expert at baking, hav-
ing had years of experience in that
line at the Les Cheneaux Islands dur-
ing the tourist seasono.

C. J. Byrns, formerly of the Soo, but
now a prominent lumberman at Es-
canaba, knows how to deal with hold-
up men. Last week when he left his
office to catch a train a man stepped
from the shadows and levelled a re-
volver at his breast. At the same time
Br. Byrns swung a sturdy right fist to
the bandit’s jaw. The bandit went
down, scrambled to his feet and fled;
and Mr. Byrns caught his train.

Lots of men would willingly work
for their board if they could find some
one to work.

E. E. Booth, who for the past sev-
eral years has conducted a _ grocery
store on Ann street, sold out last week
to Harvey J. and Hugh J. Crimin.
They took possession on Monday. The
Crimin Bros. have had several years
experience in the grocery line, Hugh
having worked for Brown & Baldwin,
while Harvey has been with the Booth-
Newton Co., wholesale grocers. They
are both young men and well known
throughout the city and should make
a success of their new venture.

William G. Tapert.
—_2>2 >
Gabby Gleanings From Grand Rapids.

Grand Rapids, May 19—E. S. Allen,
who was engaged in general trade at
Bradley for several years, but who
sold out a year ago and engaged in the
wholesale grocery business at Plant
City, Florida, has sold his interest in
the Plant City enterprise and returned
to Michigan. He and his family made
the trip by automobile in five days.
Mr. Allen is considering several busi-
ness openings in various parts of the
State.

The recently opened Warm Friend
Tavern, at Holland, is already the re-
cipient of a good patronage. It is the
first time Holland has ever had a first-
class hotel. The large and well-fur-
nished lobby is restful to the eye and
nerves. The dining room is a joy. The
sleeping rooms are nicely furnished and
the housekeeping appears to be good.
Grand Rapids people who have patron-
ized. the main dining room complain
of the meager portions served with
course dinners and the lack of proper
training on the part of the waiters.
The girls appear to be willing, but
have not had the benefit of proper in-
struction, which renders the service
crude and inefficient. It might, not be
a bad idea for Fred Pantlind, who is
interested in the hotel, to send Henry
down to Holland for a day or two to
teach the girls the art of table waiting.

These are days for super-salesmen.
Men responsible for the sales of our
manufactured goods are weighted with
considerable responsibility. Salesman-
ship alone will not alter a basic econ-
omical situation. But intelligent sales-
manship plays a great part in keeping
producers from making costly mis-

 

25

takes, in keeping dealers from over-
ordering as well as under-ordering, in
keeping the president of the company
in touch with conditions as the retail
merchant finds them and in keeping
the merchant in touch with what the
president sees in the future. Railroad
fares are high, hotels are incurring
heavy expenses and must charge in
proportion to make ends meet, and the
cost of all incidentals that are incurred
in travel is more considerable than
ever. That cost will not shrink for
some time. The fact that it exists
makes it all the more urgent for sales-
men to faithfully follow the lines of
procedure mapped out by the sales-
manager and his staff. It is not sur-
prising that a good salesman in the
old days should have been regarded as
a wonder worker when we realize that
in the average organization he was a
sales unit, complete in himself, not a
part of a co-ordinated selling organiza-
tion. He was only required to send
in his orders—the information he se-
cured of his territory, customers and
business friends were his own personal
assets and not the property of the
house. That was not co-ordination of
effort—the salesman has not the vision
of all territories to use that information
as it should be use” in the planning of
future action. The salesman’s true
function is the contact point between
his house and their customers—not his
customers. To-day the successful
salesman is a part of an organization—
not a unit.

Sometimes the commercial traveler
is at a loss just how to proceed in his
attitude toward the hotels in his ter-
ritory where he spends most of his
time with “Mine host, the Inn Keep-
er.” Should he try to force, by legis-
lation, certain things which he finds are
necessary to his comfort? That at-

titude has been a deciding factor in
attaining many benefits. But it is a
slow process, taking time and effort
that the commercial man finds hard to
spare, and of doubtful value. We be-
lieve the modern hotel lessee or ex-

ecutive manager is a sagacious indi-
vidual, alive to the dollars and cents
return for the comfort and conveni-
ences he puts on the open market for
sale. We are personally acquainted
with many such men who have pro-
ceeded along rather radical lines to
attract the commercial men’s patron-
age and we know of no instance where
such effort has not been generously
rewarded. The moral of this little
tale, of course, is to anticipate what
may become regulatory in the future.
That is wise from the purely practical
standpoint of good business.

William Judson, President of the
Judson Grocer Co., was able to be re-
moved from the hospital to his home
on Monday of this week. He is very
happy to be home again and hopes to
be so far along on the road to recovery
that he can see a few friends next
week,

George G. Whitworth, President of
the Berkey & Gay Furniture Co., is
very ill at his home on Crescent street.
The trouble is due to a heart which
insists on acting badly.

Charles H. Schattler, formerly en-
gaged in the grocery business at 733
South Division avenue, has engaged in
the grocery business at Highland Park,
near Grand Haven. The Judson Gro-
cer Co. furnished the stock.

—_++2>—_—_
Tomato Growers To Cut Out the
Packer.

Twenty-one community canning
plants are being established by the
Indiana Canning Crops Exchange of
Indianapolis for handling a part of the
1925 tomato crop. The output of the
community plants will be marketed
through the Indianapolis offices of the
Indiana Farm Bureau Federation.

—_~++>—_—__

The wise man speaks the truth, or

says nothing.

 

MICHIGAN TRADESMAN

 

 

 

 

 

 

 

 

 

 

Right and Wrong Way To Draw Soda.

“It's impossible to get a glass of ice
cream soda that’s fit to drink, or at
least palatable, at one fountain out of
twenty.”

The man who made the above re-
mark is a successful druggist who
owns the biggest pharmacy—likewise
the biggest fountain—in a good sized
city.

This sounded like a pretty strong
statement and I said so.

He came back: “All right, if you
think it an exaggeration, just make a
round of the fountains in this or any
other place and if you can get a palat-
able glass of ice cream soda at more
than 5 per cent. of them the dinner
will be on me.”

I made no comment and he con-
tinued: “There are just two ways to
draw and serve an ice cream soda—
the right way and the wrong way—and
the latter is the method used by most
of the dispensers to-day.”

I was interested. I wanted informa-
tion, so I asked: “Why?”

He thought a moment and then la-
conically replied, “Ignorance or in-
difference.”

He proceeded, “There’s an excuse
for the ignorance part of it. Lots of
the young chaps in the business—and
some of the older ones, too—have
never been taught how to draw and
serve a glass of ice cream soda. For
the other reason—indifference—there’s
no plausible excuse and the proprietor
or fountain manager should have it
remedied or get rid of the indifferent
dispenser.

“The trouble with most of the chaps
behind a soda fountain is they have
got the idea in their heads that speed
is about the only thing necessary. Most
of them seem to be obsessed with the
idea that the smallest number of
elapsed seconds from the time the cus-
tomer gives the order until the in-
gredients are thrown in a glass and
set before him, is the desideratum and
marks him as a good dispenser. Noth-
ing could be further from the truth.
The main idea in serving an ice cream
soda is and ought to be, to serve a re-
freshment that would be so delicious,
palatable and satisfying that the cus-
tomer would come back for more and
keep on coming back. It’s no great
trick to do it, if you have the proper
ingredients to start with. It takes only
a little more time and care to serve a
delicious soda than to spoil one.

“Step up to the average fountain and
ask for a chocolate ice cream soda. I
mention chocolate because it is the
most popular and when properly
drawn it is good; if it’s a mess. This

is what happens: The dispenser pumps
in the syrup, throws in the ice cream
and as quickly as possible fills up the

‘handed you.

glass with carbonated water, using the
coarse stream entirely, and sets it be-
fore you. Now as a marvel of speed
and dexterity the chap is undoubtedly
the camel’s hump; as a dispenser of a
good, palatable glass of soda that will
make you call for more, he is decidedly
a misfit.

“Analyze the glass of stuff he has
First you have a layer of
tasteless froth, then three inches of
unsweetened carbonated water, next
you come to the portion of ice cream
doing its darndest to hold the chocolate
syrup down in the bottom of the glass.
That, sir, is just what you get at the
average fountain and it’s a fine ex-
ample of how not to draw good soda
water.”

He paused for breath. I nodded and
said: “Now, how should it be done?”
“Well,” he answered, “Here’s how we
do it at our fountain. Draw the syrup
in the glass, add about an ounce of
sweet cream—milk will do, only use
twice as much of it—then turn in the
fine stream until the glass is nearly
half filled, put in the ice cream and
fill up with carbonated water, using
the fine stream and rotating the glass
so that the stream of carbonated water
will reach all parts of the glass and the
syrup and carbonated water will be
uniformly mixed. This method will
take a little more time than the other
way, but the result will justify the
time and trouble.

“That is the modus operandi we
teach a dispenser when he comes to
our fountain and, furthermore, that is
the way we insist on his drawing ice
cream soda while with us. We impress
on him at once that he is not there
to make a new speed record but to
properly serve our customers in the
way we have found from years of ex-
perience to be the best way. If he
does not do as he is instructed we dis-
miss him.

“Now any time you want to make
a comparison between the two methods
just drop in to the average fountain
and call for a chocolate ice cream soda;
after you have tried it, come around
to our store and try one properly
served. I’m perfectly willing to let
you be the judge and jury and, what
is more, I’ll gamble on the verdict.

“Without desiring to appear egotis-
tical or to be throwing bouquets at our
methods, I will say that we take pride
in the fact that our ice cream soda is
generally conceded to be the best in
town.”

I happen to know that he spoke the
truth, likewise that he charges more
for his ice cream soda than any of his
competitors and as he does about
double the business of any other foun-
tain in the city, there is quite evidently
a lot in what he said about “palatable,

satisfying drinks’ bringing the cus-
tomer back again and again, which
proves that the old saying, “The proof
of the pudding is in the eating,” is as
true as ever. Prescott R. Loveland.
——_o-2
Taking Care of the Mirror.

How many times have you looked
at your soda fountain mirror and found
it covered with fly specks, when only
a few hours before it had been washed
and polished?

We have a fountain mirror in our
store ten feet long by six feet high.
The first year we spent many hours
keeping it clean, but we would hardly
finish the job before the flies would
begin to mark it up. First we tried
getting rid of the flies, but found that
it was practically impossible to keep
them all out, and as soon as one passed
the door he made straight for the mir-
ror.

We next tried rubbing the mirror
with a small amount of citronella after
it was polished. This helped to a
certain extent, but the odor was more
or less objectionable; so we abandon-
ed this idea and decided to wash the
mirror twice a day—early in the morn-
ing and late in the afternoon. Con-
siderable time was required, however,
and on hot summer days the clerks did
not have it to spare, with the result
that many days the mirror merely got
a once-over.

The second summer we hired a pro-
gressive soda dispenser with consider-
able ability as a sign-writer, and he
made use of the mirror for attractive
signs suggesting various drinks at the
fountain. One morning when I ar-
rived at the store, I found the mirror
decorated with an excellent representa-
tion of a water scene. He had used
a thin solution of whiting and water
all along the bottom to simulate water,
and at each end, with the aid of a
little coloring, he had painted cattails.
A small boat on the water and a swan
sailed gracefully along.

The upper part of the mirror was
painted a light blue, to represent the
sky, and the whole thing was highly
attractive.

I complimented him on the work,
but told him he would have his efforts
spoiled in a few hours by the flies. He
assured me that the flies would not
be attracted by the scene as they had
been by the bare mirror.

I soon found he was right. Pictures
of this character would stay on the
mirror for several days, sometimes a
week, without being changed.

During the rest of the summer we
always had a picture of some kind on
the mirror, and customers admired
them and spoke of them very often.

Among the scenes used I recall a
representation of a snowstorm which
almost made you feel cool on a hot
summer’s day. Another showed a park
with an ice cream wagon rumbling
through it. Another depicted an ex-
cursion steamer passing up the river,
and another presented a cool country
landscape.

Many may say that this work was
done by an artist and that they haven't
any one in their store to shape up
things of this kind. A contention that
doesn’t hold, for I found that after a
little practice I myself could draw a

May 20, 1925

very attractive picture on the mirror.
Many a man will be surprised to learn
how easy it is to work with whiting
and water. Lines do not have to be
perfect. Neither do figures. A little
practice brings a degree of expertness
that is astonishing.

Try it. The idea serves a double
purpose. Flies are kept away from
where we don’t want them, and the
picture, together with the signs, has a
positive and beneficial effect on sales.

—_22>——_

Gelatin Said To Help Digest Milk.

Gelatin, regarded by many as useful
only for the making of insubstantial
desserts, is given a high place in the
human dietary by Dr. Thomas B.
Downey of the Mellon Institute of In-
dustrial Research, as the result of a
long series of experimental feedings of
gelatin to animals and human beings.
It has been shown by these experi-
ments to aid in the digestion of milk
and to be of great value in infant
feeding.

Dr. Downey explains this action of
gelatin by stating that it acts as a
protective coating over the globules
of fat and of casein in the milk, causing
them to remain finely divided and so
preventing the formation of tough, in-
digestible curds. The first animals
experimented with were rats. A little
after weaning was divided and half
placed upon a milk and egg diet with-
out gelatin and the other given the
same food with gelatin added. Those
given one per cent. of gelatin with
milk grew normally and were healthy
after six months and yet ate less food.
Those not given gelatin were losing
health after six months and were not
able to produce healthy young .

Gelatin was then added to the milk
given to babies in a large hospital in
Pittsburg who had been losing weight
and vitality for from ten days to two
weeks after birth. One per cent. add-

ed to the milk, enabled them to digest °

it and they returned to normal health
and growth, Dr. Downey reports. He
also states that gelatin supplies pro-
tein deficiencies that exist in bread and
in cereal foods.
—_+-2—____
The Use of Fancy Glasses.

Every fountain besides the regular
soda and phosphate glasses, needs
some fancy glasses to be used in serv-
ing fancy beverages. The number and
variety of these fancy glasses will de-
pend upon the menu and the demand
for fancy beverages.

 

 

It takes as much time
and skill to decide what to
leave out of an advertise-
ment as what to put in.
There are so many things
you can say about a prod-
uct. But the more you
say the more you divide
the interest and weaken
the impression. Say the
one thing in the one way
that will make the most
lasting and favorable im-
pression.

Ben Dean

Advertising Agency
937-941 Michigan Trust Bidg.
Grand Rapids

 

 

 

 

 

 

 

 

 

May 20, 1925

MICHIGAN TRADESMAN

27

 

City Ownership Run Mad.

Carl D. Thompson, Secretary of the

Public Ownership League of America,
has written a book on “Public Owner-
ship.’ We had only read the index
when we were halted by this list of
functions undertaken by cities in one
part or another of the world:

Municipal Fuel Yards

Municipal Ice Plants

Municipal Street Paving and Repair

Plants

Municipal Printing

Abattoirs

Public Recreation

Municipal Baths

Municipal Markets

Municipal Telephones

Municipal Heating

Municipal Laundries

Ferries

Municipal Milk Supply

Funeral Management

Housing

Public and Municipal Ownership of

Land.
—_22>—____
Lipsticks and Soda.

A Southern druggist has found that
grease from lipsticks used by girls is
transferred to soda spoons and glasses

( eps. ting Pap

    
      
 
 
   
 

Good d weit?

properly styled the Economy Package.
Also good for mimeograph and type-
writer use. Easily matched in enve-
lopes. Try your local dealer. If he
cannot supply you pin a dollar bill to
this advertisement with name and ad-
dress and we will send either size
postpaid.

Merchants write for pricés.

KALAMAZOO VEGETABLE
PARCHMENT CO.,

Kalamazoo, Mich.

    
   
 
 
 
  
 
  
 
  

   
 
 
   
 

er
9.5100

For the Home, School and Office—pure white
bond, very little trimmings—all writing paper—

from which it is extremely difficult to
remove it. More “wash-up” time is
required from the fountain attendant,
hence slowing up of sales and increase
of overhead. Still he will continue to
sell both sticks and soda, and put on
another man, if necessary, for the dish-
washing job. If he cuts the lipstick
trade he lessens the soda business.
——_+-.

Thin Powder and Rouge Compact.

What is said to be the thinnest pow-
der and rouge compact on the market
has just been shown by a novelty
house. Instead of the usual powder
cake, it carries powder in a patent con-
tainer with a sifter top, which when
turned releases just enough powder for
immediate use. The compact has a
case of sterling or plated silver, engine
turned or chased, and also comes in
silver gilt. Prices range from $12 to
$90.50 a dozen.

 

We buy and sell property of all kinds.
Merchandise and Realty. Special sale
experts and auctioneers. Big 4 Mer-
chandise Wreckers. Room 11, 200-204
Monroe Ave., Grand Rapids, Michigan.

Big 4 Merchandise Wreckers
Room 11 — Bldg.
GRAND RAPID MICHIGAN

 

 

 

  

 
  
 
  
 

 
   
     

a Roe
4 A
AN Mn AN ‘N

Lat
VW What \

  

Two $1 Sizes

5 lbs., 500 sheets
letter size
816x11.

5 Ibs., 450 sheets

legal size
8144x13 y

  
  

 

How About Spraying Material?

 

 

PARIS GREEN

BOWKER’S PYREX

Also

the time.

ARE YOU WELL SUPPLIED WITH

TUBER TONIC (Paris Green & Bordeaux Mixture)
ARSENATE OF CALCIUM

PESTOYD (Insecto) (Arsenate Lead and Bordeaux)

| DRY LIME AND SULPHUR

DRY FUNGI BORDO (Dry Powder Bordeaux)

BLUE VITROL, SULPHUR, ARSENIC, FORMALDEHYDE,
INSECT POWDER, SLUG SHOT, WHITE HELLEBORE, Etc.

If not well supplied order at once. We carry complete stock all

ARSENATE OF LEAD

BLACK LEAF FORTY

 

Manistee

 

HAZELTINE & PERKINS DRUG CO.
MICHIGAN

Grand Rapids

 

 

WHOLESALE DRUG PRICE CURRENT.

 

Prices quoted are nominal, based on market the day of issue.

Acids
Boric (Powd.) —. 15 3 28
Boric (Xtal) ---- 16 25
Carbole —........ 39 sag 46
Cltrig) oe 70
Muritatic -----... 8
Ni¢ttie 2) 16
= ae - 7“
Sulphuric ~.-----
Tartaric ....... 40 A 60
_ Ammonia
Water, 26 deg. ..10 @ 18
Water, 18 deg. -- « @ 14
Water, 14 deg. “. %@ 12
Carbonate ------ 25
Chloride (Gran.) ine 20
Balsams
Copaiba —__..__.. 90@1 20
Fir (Canada) -. 2 65@2 80
Fir (Oregon) -.- 65@1 00
Pert 3 Oo@s 25
Tolu __--.------. 3 00@3 35
Barks

Cassia oo) 25 30
Cassia (Saigon). 50 60
Sassafras (pw. 50c) @ 55
cn Cut Gere)

Ce 18@ 25
Berries
Cukeb 1 26
Wek 2 3 25
Juniper 09 20
Prickly Ash ------ @ 30
Extracts
bicorica 60@ 65
Licorice powd. --. @1 00
Flowers
Arnica 26 30
Chamomile Ger.) 20 25
Chamomile Rom. - 50
Acacia, lst ..... 50@ 55
Acacia, 2nd _-..._ 45@ 50
Acacia, Sorts -.. 20@ 256

Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) a8 35

Aloes (Soc. Pow.) 70
Asafoetida ------ 75
Faw. 2.0 100 1 25
Camphor ------- i 05@1 10
Guaige -.
Guaiac, pow’d -- g 15
We Go 110
Kino, powdered__ @1 20
Myrrh... @ 60

Myrrh, powdered @ 65
Opium, powd. 19 65@19 92
Opium, gran. 19 oon 92
Sheliac ... 1 90
Shellac Bleached 1 00@ : 10
Tragecanth, pow. 1 75
Tragacanth  -_-- 1 182 25
Turpentine —_---- 2

Insecticides
Arsenic —_......_. 15 g 25
Blue Vitriol, bbl. 07
Blue Vitriol, less oso 15
Bordea. Mix Dry 124%@ 26
Hellebore, White

powdered -.--.. 20@ 30
Insect Powder -. 50@ 70
Lead Arsenate Po. 17@ 30
“oo and Sulphur

Paria Green —_-.-. 22 39
Leaves
Buchu 1 at 30 30

Buchu, powdered

Sage, Bulk -_-..- “— 30
Sage, % loose ~.. =
Sage, powdered__ @
Senna, Alex. -—_ “ 16

Senna, Tinn. --.-
Senna, Tinn. pow. 38 36
Uva Ursi _...----.. 20@ 25

Olls

Almonds, Bitter,

true -...-----. 7 50@7 76
Almonéik Bitter,

artificial _..... 4 00@4 26
Almonds, Sweet,

true —._____. 1 40@1 60
Almonds, Sweet,

imitation __---- 75@1 00
Amber, erude -. 1 50
Amber, rectified 1 75

fH
Citronella -.-... 1 50
Cloves -.-.--.. 3 00
Cocoanut ..-.... 25 35
Cod Liver —.-... 1 80@2 00
Croton —...-.--. 2 00@2 25
Cotton Seed _.... 1 40

3:

Capeba —...... 00@7 25
Higeron ~------- 6 00@6 25
Eucalyptus --..- 1 25@1 50

Hemlock, pure 1 75@3 00
Juniper Berries. 3 25@3 50
Juniper Wood — 1 50@1 75
Lard, —s woe & Oe : s
Lard, No. 1 —— 1

 

Lavendar Flow... 8 00@8 25
Lavendar Gar’n 85@1 20
Lenon: ......... 2 00@2 25
Linseed, bld. bbl. @1 14
Linseed, bid less 1 21@1 3
Linseed, raw, bbl. @1 11
Linseed, ra. less 1 18@1 3
Mustard, artifil. oz. = 50

Neatsfoot  ..... 1 35@1 50
Olive, at a is 4 50
Olive, aga,

VGH oo. 2 75@3 00
Olive, Malaga,

green ............. 3 00
Orange, Sweet__ i oo ‘ 75
Origanum, pure 2 60

Origanum, com’! 1 00@1 20
Pennyroyal -... 00@3 25
Peppermint -. 18 00@18 25
Rose, pure — 13 50@14 00
Rosemary Flows 1 25@1 50
—o E

SIGS Sera 10 00@10 25
Sassafras, true 2 50@2 76
Sassafras, arti’l ~ 90@1 20
Spearmint ~.__-- 7 00@7 25
Sper oo 1 50@1 75
Taney ........... 6 Hy 25
Tar, USE ......... 50 65
Turpentine bbl. ~. @1 10
Turpentine, less 1 17@1 30
Wintergreen,

mee 00@6 25
Wintergreen, sweet
birch  -....-.. 3 00@3 25

Wintergreen, art... 80@1 20

Wormseed -..-- 6 00@6 25
Wormwuod _.-. 8 50@8 75
Potassium
Bicarbonate ...._ 35@ 40
Bichromate __.._. 16@ 26
Bremide  ........- 69@ 85
Bromide —........ 54@ 71
Chlorate, gran’d 23@ 30

Chlorate, powd.
or Xtal... 6@ 26
Cyanide —............ 30 90
lddide ... 4 30@4 49
Permanganate .. 20@ 30
Prussiate, yellow 65@ 75
Prussiate, red __ @1 00
Sulphate ~~~... 35@ 40
Roots
AMteoat) 25@ 30
Blood, powdered. 35@ 40
CPO 35@ 60
Elecampane, pwd 25@ 30
Gentian, powd._. 20@ 30
Ginger, African,
powdered _... 30@ 35
Ginger, Jamaica 60@ 65
Ginger, Jamaica,
powdered _____ 55@ 60
Goldenseal, pow. @7 50
Ipecac, powd. ~. 3 75@4 00
Eieorie@ .. 35 40
Licorice, powd. 20 30
Orris, powdered 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd. 1 00@1 10

Rosinwood, powd. @ 40
ie Hond.

grou
Surenpartiie Mexican,

  

ground —....._... ‘@1 25
SOUS nce 35@ 46
Squills, powdered 60 70
Tumeric, powd. 17 25
Valerian, powd. 40@ 50

Seeds
Ane 36
Anise, 40
Bird, 1s __ 17
Canary —_.._.. 20
Caraway, Po. 30
Cardamon -...-- @4 00
Coriander pow. .30 .20@ 26
Dill 20

40

ax g 15

Flax, ground .... 09 15

ee pow. 15 25

mp
Lobelia, powd. .. 1 25
Mustard, yellow... 15 25
Mustard, black _- 20 26

 
  

 
  

 

Poppy ........... 220 25
Quince 1 50@1 75
Rape -... a oe 20
Sabadilla __ -_ 25@ 35
Sunflower ...... 11%@ 15
Worm, American 30@ 40
Worm, Levant ..4 00@4 25
Tinctures
ACS nas @1 80
Bee @1 45
Arnica, ...... @1 10
Asafoetida @2 40
Belladonna . @1 35
Benzoin -_.--.--- 2 10
Benzoin Comp’d 2 65
BucnG § ....._... ace 2 55
Canthraradies -.. 2 85
Capsicum st 2 20
Catechu <—h 1 7%

 

CINCROMA «nee @2 10
Colchicum ---.--- @1 30
Cubete —............ @3 00
Digitalis - .......... @1 380
Gentian —....+.+ @1 35
Ginger, D. S. .. @1 80
Gusiae «4.45... @2 20
Guaifac, Ammon. @2 00
Means oo @ 9%
Iodine, Colorless @1 60
Iron, Clo. ....._.... @1 35
EN si ei @1 40
Were a @2 60
Nux Vomica -__- @1 65
Cnlum 214... @3 560
Opium, Camp. — @ %
Opium, Deodorz’d @3 50
RERURGRD cence @1 70

Paints.

Lead, red dry .. 15% @16%
Lead, white dry 15% @16%
Lead, white oll_. 154% @16%
Ochre, yellow bbl. @
Ochre, yellow less 24%@
Red Venet’n Am. 3%@
Red Venet’n Eng. 4@

PEGS res 5@
vee me @ 4%

Whiting -.---... 5%@ lv
L. H. P. Prep... 3 80@3 00
Rogers Prep. .. 2 80@3 90

Miscellaneous

Acetanalid 47@ 66
BR set o@ 13
Alum. powd. and

SIGUNG 09@ 16
Bismuth, Subni-

CHENG ois 3 02@3 23
Borax xtal or

powdered .... 07@ 13

Cantharades, po. 1 75@2 2
Calomel : 3 os
Capsicum,
Carmine ..__.......

Casia Buds .... 30

CIOVO® soon 5
“ 16

Chalk Prepared_

Chioroform ....... 1@ 60
Chloral Hydrate 1 36@1 85
Cocaine .......... 12 10@12 80
Cocoa Butter -... 0@

Corks, list, less 40@50%
Copperas Re 2% 10
Copperas, Powd. 10
Corrosive Sublm 1 58@1 76
Cream Tartar __.. 31 38
Cuttle bone -.-... 40 50
Dextrine -.--.... 6 15
Dover’s Powder 3 60@4 OW
Emery, All Nos. 10 16
Emery, Powdered 8 10

Epsom Salts, bbis.
Epsom Salts, less 3%@ 10

Ergot, powdered ~~ @1 =
Flake, White  -._- a
Formaldehyde, Ib. on a
CORTE sccnane
Glassware, less sme
Glassware, full case 60%

Glauber Salts, bbl.
Glauber Salts less 04

Glue, Brown --.. 21 30
Glue, Brown Grd 15 30
Glue, white .... 27 36
Glue, white grd. Fy 35
Glycerine  ---... 25 45
RO epee, @
16Ghe 6 45@6 90
Iodoform -..... 7 36@7 66
Lead Acetate _. 20@ 30
BECO ocrcneen @1
Mace, powdered . -—~ @1 46
Menthol __.... 16 50@17 00
Morphine -...

11 18@11 93
Nux Vomica --.. 30
Nux Vomica, pow. 17 25
Pepper black pow. 33 36

Pepper, White -. 40 45
— I ene 1 7

12 1
Guinine ie icicles 72@1 33
Rochelle Salts .. 30 35
Saccharine
Salt Peter ---... ll 22
Seidlitz Mixture 30 40

Soap, green
Soap mott cast. t. 22%
— — castile

@12 60
sean. white castile
less, per bar -... @1 45
Soda Aah .....-.. 3 1
Soda Bicarbonate 3%@ 10
Soda, Sal __.... 02%@ 63
Spirits Camphor . @1l 36
Sulphur, roll -... 3%4@ 10
Sulphur, Subl. ... 04 10
Tamarinds ...... 20 36
Tartar Emetic -- 70 =
Turpentine, Ven.

Vanilla Ex. pure 1 75@2 is
Vanilla Ex. pure 2 50@8 60
Zinc Sulphate --.

 

 

senses ORAS RAS SE AAT

-Quaker Puffed Wheat

ing and are intended to be correct at time of going to press.

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-

Prices, however,

are liable to change at any time, and country merchants will have their orders
filled at market vrices at date of purchase.

 

 

 

  

ADVANCED DECLINED
Beans Canned Mushrooms
Cheese Coffee
Mop Sticks Macaroni
Veal Salt
Pork Hominy
Rolled Oats Tapioca
—S—
AMMONIA Instant Postum, No. 9 5 00 Beef, No. %, Qua. sli. : 16
anerin: 36 2 00 Instant Postum No. 10 4 50 Beef, 6 * Qua. sli. 2 60
— 16 os. -------- 2 92 Postum Cereal, No. 0 2 25 Beef, No. 1, B’nut, sli. 4 50
adi 36 es ——— to Poeun Cereal, No. 1 270 Sap ca. oe eee 86
Quaker, 36, 12 oz. case 3 85 post Toasties, 368 -. 345 Beefsteak & Onions, 5 2 75
i. = Fost Toasties, 24s -. 3 45 Chili Con Ca., ls 1 =e* “
Post’s Bran, 248 .... 2 70 Pee Ham, #8 aoe ; .
evile am 5
BROOMS Hamburg Steak &
Parlor Pride, doz. ---. 5 25 Onions. No. 1 __-..-- a 15
Standard Parlor, 23 Ib. 7 25 potted Beef, 4 oz.

 

10° Ib. pails,
15 lb. pails,
25 lb. pails,

per doz. 8 20
per doz. 11 20
per doz. 17 70

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Queen Flake, 25 Ib. keg 12
Royal, 10c, doz.
Royal, 6 oz., doz.
Royal, 12 oz., doz.
Royal, 5 Ib.

Rocket, 16 oz., doz. 1 25

BEECH-NUT BRANDS.

WITH CHEESE AND
Se Tk
QS

 

Mints, all flavors ~---.- 60
ir eee 70
Fruit Drops -------~.. - 70
(aramen ___....... woos a0
Sliced bacon, large __ 4 50
Sliced bacon, medium 2 70
Sliced beef, large --. 4 50
spiced beef, medium 2 80
Grape Jelly, large -.. 4 60
Grape Jelly, medium__ 2 70
Peanut butter, 16 oz. 4 70
Peanuts butter, 10% oz 3 25
Peanut butter, 6% oz. 2 00
Peanut butter, 3% oz. 1 25
Prepared Spaghetti .. 1 40
Baked beans, 16 oz._. 1 40

BLUING
Original

condensed Pearl

 

BREAKFAST FOODS

Cracked Wheat, 24-2
Cream of Wheat, 188s
Pillsbury’s Best Cer’l
Quaker Puffed Rice--

Quaker Brfst Biscuit
Ralston Branzos ----
Ralston Food, large --
Saxon Wheat Food --
Vita Wheat, 12s _----- 80

Post’s Brands.
Grape-Nuts, 24s ---. 3 80

Grape-Nuts, 100s ---. 2 75
Instant Postum, No. 8 5 40

09 Hm OS RA OT ND OD OD
-
>

Fancy Parlor, 23 Ib. . 25
tex. Fancy Parlor 25 lb. 9 25
fx. Fcy. Parlor 26 Ib. 10 “4

oy 2
Whisk, No: 3 —-.-. 2 76
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 76
Pointed Ends - -_---- 1 25
Stove
Shaser., 1 80
No 50 22 2 00
Peerless —.------------ 2 60
Shoe
No 45 2 25
No. 2) oS 3 00
BUTTER COLOR
Dandelion, ~-.-------- 2 85
Nedrow, 3 O£., doz. 2 50
CANDLES
Electric Light, 40 Ibs. 12.1
Famer. bs. —--- 12.8

a ... a itt
Paraffine, ee :
icking -......--~- -- 40
Tudor, 6s, per box -. 30

CANNED FRUIT.

Apples, 3 lb. Standard 1 50
Apples, No. 10 _. 4 50@65 50

Apple Sauce, No. 10 7 50
Apricots, No. i. 1 ——. .
Apricots, No.

Apricots, No. 2% 3 Seek 6
Apricots, No. 1
Biackberries, ie 10 10 o0
Blueber’s, No. 2 00@2 75
Blueberries, She 10__ — 50
Cherries, No. 2 3 00
Cherries, No. 2% ---- 3
Cherries, No. 10 ~~ 11
pe gene pg ae 2 _ 4
.

ooee

75
00

00
Peaches, Ni 1 25@1 80
Peaches, No. 1 Sliced -

Peaches, No.
Peaches, No. 24% Mich ; 00

-Peaches, 2% Cal. 3 25@3 75

10, Mich. 7 1
Pineapple, 1, sl. 2 80@2 00
Pineapple, 2 sl. 2 80@3 00
P’apple, 2 br. sl. 2 65@2 85
P’apple, 2%, sli. 3 35@3 50
P’apple, 2, cru. 2 60@2 76
ee. 10 cru. — 11 60
Pears, a 3 25
Pears, No. 2 _-4 00@4 50
2 “ee 25
Plums, : on pitas 2 75
Raspberries, No. 2, bik 3 25
Raspb’s, Red, No. 10 12 00
Raspb’s, Black,
No. 10  --- 11 50@12 50
Rhubarb, No; 19 __._ 5 25

CANNED FISH.

Clam Ch’der, 10% oz. 1 35
Clam Ch., No. 3 3 “eo? 40
Clams, Piberenl. No. 1 1 80
Clams, Minced, No. i 2 50
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz.. 2 50
Chicken Haddie, No. 1 4 75
Fish Flakes, small -- 1 35
Cod Fish Cake, 10 oz. 1 85
Cove Oysters, 5 oz. —. 1 90
Lobster, No. %, Star 2 70
Shrimp, | 1, wet 2 10@2 La
Sard’s, 4 Oil, ky. 5 75@6 2

Sardines, % ‘Oil, k’less 5 00
Sardines, % Smoked 7 50
Salmon, Warrens, %s 2 75
Salmon, Red Alaska. 3 10
Salmon, Med. Alaska 2 76
Salmon, Pink Alaska 1 75
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 65@1 80
Tuna, iB, Albocore -. 95
Tuna, 4s, Curtis, doz. 2 20
Tuna, 14s, Curtis, doz. 3 50
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT.
Bacon, Med. Beechnut 2 40
Bacon, i Beechnut 4 05
Beef, No. Corned -- 2 70
Beef, No. 7, Roast -. 2 70
Beef, No. 2%, Qua. sli, 1 36

Peaches,

Potted Meat, % Libby baie
Potted Meat, % Libby 90
Potted Meat, % Qua. 85
Potted Ham, Gen. % 1 85
Vienna Saus., No. % 1 35
Vienna Sausage, Qua. 05
Veal Loaf, Medium .. 2 30

Baked Beans

Campbells —---------.. 115
Quaker, 18 oz. -------- 95
Fremont, No. 2 --.--- 1 20
Snider, No. aoeeces  O
Snider, No. 2 ----.- - 1 25
Van Camp, small --.. 85
Van Camp, Med. .... 1 15
CANNED VEGETABLES.
Asparagus.
No. 1, Green tips 4 60@4 75
No. 2%, Lge. Green 4 50
W. Bean, cut —....._ 2 25

W. Beans, 10 _- 8 50@12 00
Green Beans, 2s 2 00@38 75
Gr. Beans, 10s 7 50@13 00
L. Beans, 2 e- 1 35@2 66
Lima Beans, 2s, Soaked 95
Red Kid. No. 2 1 20
Beets, No. 2, wh. 1 75
Beets, No. 2, cut ..-. 1
Beets, No, 3. cut -.-. 1 80
Corn, No. 2, Ex stan 1 65
Corn, No. 2, "Fan. 1 80@2 35
Corn, No. 2, Fy. glass 3 25
Corn, No. 10 — ¢ 50@16 76
Hominy, ~ 3 1 00@1 16

2, whole — 2 00
Okra, No. 2, cut —-. 1 60
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. .
Mushrooms, Hotels -_—
Mushrooms, Choice __. 53
Mushrooms, Sur Extra 70
Peas, No. 2, BE. J. 1 50@1 60
 . No. 2, Sift.,

oo 2 265
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 36@1 60
Pumpkin, No. 10 4 50@5 =
Pimentos, %, each “en
Pimentos, %, each —
Sw’t Potatoes, No. 2% 1 rH
Saurkraut, No. 3 1 40@1 50
Succotash, No. 2 1 656@2 50
Succotash, No. 2, glass 2 80
Spinach, Nook cess
Spinach, No. 2_-- 1 60@1 90

Spinach, No. 3. 2 10@2 60
Spinach, No. oo 6 00@7 00
Tomatoes, No. 1 40@1 60
Tomatoes, No. 3 2 00@2 25

Tomatoes, No. 2, glass 2 60

Tomatoes, No. 10 ~. 7 50
CATSUP.

B-nut, Small —.._. 8 70

Lily Valley, 14 oz. — 3 60

Lily of Valley, % pint 1 :
Paramount, Sa. a 8

Paramount, 24, lés _. 2 10
Paramount, 6, 10s -. 10 00
Sniders, 8 95

OZ. —-~—--—

Sniders, 16 oz. ~---- 2 95
Quaker, 10% oz. -__.. 1 60
Quaker. 14 oz, ----.. 2 25
Quaker, Gallon Glass 12 60

CHILI SAUCE
Snider, 16 oz. -.--_ 8 50
Snider, 8 oz. ~-------- 2 50
Lilly Valley, 8 oz. -. 2 10
Lilly Valley, 14 oz. -. 3 60

OYSTER COCKTAIL.
Sniders, 16 oz. 3 6

Sniders, 8 oz. ------- 2 60
CHEESE
Roquefort —-_________ 52
Kraft Small tins ---- 1 40
Kraft American —-_--- 1 40
Chili, small tins  --_-- i 40
Pimento, small tins_. 1 40

Roquefort, small tins 2 25
Camenbert. small tins 2 25
Wisconsin New ------ 26%
Longhorn 2
Michigan Full Cream 27
New York Full Créam 30
BaD sano oo. 42

CHEWING GUM.

Adams Black Jack ---- 65
Adams Bloodberry ---- 65
Adams Dentyne ------- 65
Adams Calif. Fruit -... 65
Adams Sen Sen ------- 65
Beeman’s Pepsin -- —-- 65
Beschnwut . 70
Doublemint ------------ 65
Juicy Bruit... 65

Peppermint, Wrigleys -- 65
Spearmint, Wrigleys -- 65

Wrigley’s P-K -—------- 65
WenG | 2 65
papery 20 65
CHOCOLATE.
Baker, Caracas, = a. 87
Baker, Caracas, a .. 35
Hersheys, Premium, %s8 35
Hersheys, Premium, %s 36
Runkle, Premium, %s. 29
Runkle, Premium, %s~. 32
Vienna Sweet, 248 --. 2 10
COCOA.
Bounte, %s 43
Bunte, #. ib, 2 35
mune, 10. 2.2 32

Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % |b. 4 60
Droste’s Dutch, % Ib. 2 35

Hersheys, #5 oT ee 33
Hersheys, Ss — 28
Myer 36
LOWOSy, “6... - 40
ey, a eee wn new — 40
Lowney, “4S —_.... 38
Lowney, 5 ib. cans .... 31
Runties, 4a =... 32
Hunkies. 4s —._.-.._ 36
Van Houten, #8 es 76
Van Houten. %s ----~. 76
COCOANUT.

Y%s, 5 lb. case Dunham 42
2, 6 ib. case 40

%s & Y%s 15 lb. case_. 41
Bulk, barrels shredded 21
48 2 oz. pkgs., per case 4 15
48 4 oz. pkgs., per case 7 00

CLOTHES LINE.
Hemp, 60 ft. -.-------- 2 25

Twisted Cotton, 50 ft. 1 75
Braided, 50 ft. 2
Sash Cord

 

HUME GROCER CO.

ROASTERS

MUSKEGON, MICE

 

COFFEE ROASTED

Bulk

AO eo ee ee 25
Santee: es 33@35
Maradaibo —_._.-_-__ 31
Gautemala 2. 386%
Java and Mocha -_--- 45
BOfota ooo 37%
Peanerry 2.02 34

McLaughlin’s Kept-Fresh

Vacuum packed. Always

fresh. Complete line of

high-grade bulk coffees.

W. F. McLaughlin & Co.,
Chicago

Telfer Coffee Co.
Bokay.

Coffee Extracts
M. ¥Y., per 100 _...._
Frank’s 50 pkgs. ~--
Hummel’s 60 1 Ib. -- tou

Brand

CONDENSED MILK
Leader, 4 doz. ------ 6 75
Hagie, 4 doz. ...._... 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. -. 4 50

lene,

Y ----=-

EVAPORATED MILK

 

Quaker, Tall, 4 doz. .. 4 45
Quaker, Baby, 8 doz. 4 35
Quaker Gallon, % ds. 4 3
Blue Grass, Tall 48 -. 4 40

Blue Grass, Baby, 96 - : a
Blue Grass, No. 10 --

 
 

Carnation, Tall, 4 doz. ‘ 78
Carnaion, Baby, 8 dz. 4 65
Every Day, Tall ---. 4 50
Every Day, Baby ---- 4 40
Pet Pall 2... 4 75
Pet, Baby, & oz. ------
Borden’s, Tall --

Van Camp, oe
Van Camp, Baby ---- 3 75

CIGARS
Worden Grocer Co. Brands
Canadian Club ~.--- 37 50
Master Piece, 50 Tin. 37 60
Websteretts ~------- 37 50
Webster Savoy ---- 75 00
Webster Plaza .----. 95 00

Webster Belmont_—-110 00

 
 

Webster St. Reges_-125 00
Starlight Rouse -.-- 20
Starlight P-Club en =
Sona = S

Clint Ford —_-_—_ . 00

Nordac Triangulars,

1-20, per M —___.__ 75 00
Worden’s Havan

Specials, ' 20, or M 75 00

CONFECTIONERY
Stick Candy Pails
Standard = 17

Jumbo Wrapp 19
Pure Sugar ea 600s 4 20

Big Stick, 20 lb. case 20
Mixed Candy
Kindergarten ~-------- 18
eager 2. AD
xt, OO.) 14
French Creams -.---. 19
Cameo (oo 21
Grocers. 22202 12

Fancy Chocolates

5 lb. Boxes

Bittersweets, Ass’ted 1 70
Choc oder rarequrd Dp 1 70
Milk Chocolate A A.. 1 80
Nibble Sticks 1
Primrose Choc.
No. 12 Choc.,
No. 12, Choc., Light ~ 1 75
Chocolate Nut Rolls — 1 75

Anise
Orange Gums --

  

Superior, Boxes ~----- 24

Lozenges. Pails

4. A. Pep. Lozenges 18
A. A. 2ink Lozenges 18
A. A. Choc. Lozenges _
Motto Hearts

Malted Milk Lozer ges 22

Hard Gooas. Pails
Lemon Drops -----.-- 20
O. F. Horehsund dps. 20
Anise Squares -------. 19
Peanut Squares ..---- 20
Horehound Tabets -.- 19

Cough Drops Bxs.
Putnam s —-...--. 1 30
Smith Bros, 2. 1 50

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart. 9a
4 oz. pkg., 48s, case 3 90

Specialties.

Walnut Fudge ----..-- 23
Pineapple Fudge - -... 21
Italian Bon Bons -----. 19

Atlantic Cream Mints_ 3]
Silver King M. Mallows 31
Walnut Sundae, 24, 6c 80
Neapolitan, 24, 5c -.-. 80
Yankee Jack, 24, 6c _. 80
Mich. Sugar Ca., 24, 5c 8C
Pal O Mine, 24, 5c __.. 80

COUPON BOOKS
60 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 lb. boxes

ee ee

Ls

ee Ae aa

 

May 20,

1925

DRIED FRUITS

Applies

Domestic, 20 lb. box ll
Fey, 50 Ib. box 16%

 

N. ¥.

Y. Fey, 14 oz. pkg. 17%
Apricots
Evaporated, Choice -_.. 24
Evaporated, Fancy ~... 27
Evaporated, Slabs --.. 21
Citron
10 Ib. box —. 48
Currants
Package, 14 oz. .--.. 16%
Greek, Bulk, Ib. ---... 16
Dates
Hollow) =. 09
Peaches
Evap., Choice, unp. -.. 15

Evap., Ex. Fancy, P. P. 20
Peal
Lemon, American ~--... 24
Orange, American -. ~... 24
Raisins.
Seeded, bulk -~-.-.-..

9
Thompson’s s’dles sblk 1 10
Thompson’s seedless,
15 ax.

-------------- 1%

California Prunes

70@80, 25 lb. boxes ~-.@09%
60@70, 25 lb. boxes ~--@10%&
50@60, _ lb. boxes ~-@12

40@50, . boxes .-@14%
30@40, 26 Ib. boxes -.@17
20@30, 25 lb. boxes ~.@23
FARINACEOUS GOODS
Beans
Med. Hand Picked -. 07
Cal. dimas 2-2 15
Brown, Swedish ——— 07%
Red Kidney ~--------- 10%
Farina
24 packages ----.---- 2 50
Bulk, ve- 100 Ibs ~.-. 06%
Hominy
Pearl, 100 lb. sacks -- 05
Macaron!

Domestic, 20 Ib. box 08%
Armours, 2 doz., 8 oz. 1 80

 

 

Foulad s 2 doz., 8 oz 2 20
Quaker, 2 doz. — 3 00
Pearl Barley
Chester: 20202222 5 00
00 and 0000 ~-__-----. 6 50
Barley Grits ~----... 06
Peas
Scotch, Ib; 2 TH
Split, lb. yellow —---.. 08
Split green —_..-..... 10
Sago
Bast India ........... 10
Tapioca
Pearl, 100 lb. sacks ~- 9

%
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant .. 3 50

FLAVORING EXTRACTS

 

Doz.
Lemon PURE Vanilla
150 _. % ounce -.- 2 00
1 80 _.. 1% ounce --- 2 65
3 25 _.. 2% ounce -- 4 20
3.00 ... 2 ounce —.. 4 00
550 _4 ounce ——7 20

UNITED FLAVOR

- Imitation Vanilla
ounce, 10 cent, doz. 90
ounce, 15 cent, doz. 1 25
ounce, 25 cent, doz. 2 00
ounce, 30 cent, doz. 2 26

Jiffy Punch
doz. Carton ~~~... 2 25
Assorted flavors.

mene

ow

FRUIT CANS

Mason.
alt pint: 6 95
One. pint 23 7 30
One quart 2.502202 8 55
Half gation 2 11 60
Ideal Glass Top.
Rubbers.
Halt pint 20 8 50
One pint: 2 ee 8 75
One quart __- oe 10 60
Half gallon -.---.._. 14 80

asa apiessousincsn aarp

a Ps.

 

ow

ovlon

oo

ee

 

 

May 20, 1925

GELATINE
Sello-O, 3 doz.
Knox’s Sparkling, doz. 2 25
Knox’s Acidu’d, doz. 2 25

Minute, 3 doz. ------- 4 05

Plymouth, White ---. 1 55

Quaker, 3 doz. ------ 2 70
HORSE RADISH

Per doz., 5 oz. —----- 1 20

JELLY AND PRESERVES

Pure, 30 lb. pails --.. 3 30

Imitation, 30 lb. pails 2 10
Pure 6 oz. Asst., doz. 1 10

Buckeye, 22 oz., doz. 2 35
JELLY GLASSES
8 oz., per doz. -------- 35
OLEOMARGARINE
Kent Storage Brands.
Good Luck, 1 Ib. ---- 26
Good Luck, 2 Ib. ---- 25%
Gilt Edge, 1 lb. ---- 26
Gilt Edge, 2 lb. ---- 25%
Delicia, 1 lb. —------- 23%
Delicia, 2 lb. ~-------

Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 ib. .________ 25
Nucoa, 2 and 5 Ib. -- 25
Wilson & Co.’s Brands
Coertined [202-20 ee 25
Not 20
Special Role --------- 25%
MATCHES
Swan, 44 2 5 75
Diamond, 144 box ---- 8 vu
Searchlight, 144 box 8 00
Red Stick, 720 1c bxs 5 50
Red Diamond, 144 bx 6 00
Safety Matches
Quaker, 5 gro. case 4 50
MINCE MEAT
None Such, 3 doz. -- 4 85

Quaker, 3 doz. case -- 3 60
Libby, Kegs, wet, Ib. 22

MOLASSES.

 

Gold Brer Rabbit

. 10,°¢ cans to case 5 95
. 5, 12 cans to case 6 20
. 2%, 24 cans to Cs. 6 45
. 144, 36 cans to cs. 5 30
Green Brer Rabbit -
. 10, 6 cans to case 4 60
. 5, 12 cans to case 4 85
. 2%, 24 cans to Cs. 5 10
. 11%, 36 cans to cs. 4 30
Aunt Dinah Brand.
. 10, 6 cans to case 3 00
. 5, 12 cans o case 3 25
. 2%, 24 cans 0 CS. 3 50
No. 144, 36 cans oe CS. 3 00
New Orleans

Fancy Open Kettle -- 74
Choice ----------------- 62
Pair ~------------------ 41

Half barrels 5c extra
Molasses in Cans.

Dove,

b.

Dove, 24, 2% lb Wh. L 5 20
Dove, 36, 2 lb. Biack 4 20
Dove, 24, 2% lb. Black 3 90
Dove, 6, 10 Ib. Blue L 4 45
Palmetto, 24, 2% Ib. 5 15

NUTS.

Whole
Almonds, Terregona_- 20
Brazil, New ---------- 18
Fancy mixed -------- 2
Filberts, Sicily ------ 5

Peanuts, Virginia Raw 121%
Peanuts, Vir. roasted 15
Peanuts, Jumbo, raw 14
Peanuts, Jumbo, rstd
Pecans, 3 star --
Pecans. Jumbo
Walnuts, California -_ 28
Salted Peanuts.

Fancy, No. 1 -------- 14
Jumbo —--------------- 23
Shelled.

Aimonds 22.002 12

Peanuts, Spanish,

125 lb. bags ------- 13
Filberts -------------- 32
Pecans -.----------- 1 20
Walnuts -------------- 59

OLIVES.
Bulk, 2 gal. keg ---- 3 60
Bulk, 3 gal. keg ---- 5 25
Bulk, 5 gal. keg ~.-- 8 50
Quart Jars, dozen .- 6 00

Pint, Jars, dozen —--- 3 25
4 oz. Jar, plain, doz. 1 30
5% oz. Jar, pl., doz. 1 60
9 oz. Jar, plain, doz. 2 30
20 oz. Jar, Pl. doz.-. 4 25
3 oz. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 50
9 oz. Jar, stuffed, doz. 3 50

12 oz. Stuffed,
doe. 225 4 50@4 75
20 oz. Jar, stuffed dz. 7 00

PEANUT BUTTER.

Jar,

— ~
————

 

Bel Car-Mo Brand

, 2 doz. in case
24 1 lb. pails --------
12 2 Ib. pails ~---------

5 lb. pails 6 in crate
14 lb. pails
25 lb. pails ----------
60 lb. tins ~-----------
PETROLEUM PRODUCTS
Iron Barrels
Perfection Kerosine --
Hed Crown Gasoline,
Tank Wagon 8
Gas Machine Gasoline 39
V. M. & P. Naphtha 22
Capitol Cylinder ------ 4
Atlantic Red Engine 2
Winter Black -------- 1

olarine

Iron Barrels.

ee u!
22

6
1.2
3.2
3.7

Light —.---.-......._--- 62.2
Medium —...-......_. 64.2
Heavy 22... 66.2
Special heavy -------- 68.2
Extra heavy -------... 70.2
Transmission Oil ---. 62.2

Finol, 4 oz. cans, doz. 1 45
Finol, 8 oz. cans, doz. 2 25
Parowax, 100, Ib. -_--__ 8.0

   

 
   

Parowax, 20, 1 Ib.
Semdac, 12 pt. cans 2 75

Semdac, 12 qt. cans 4 60

PICKLES
Medium Sour
Barrel, 1,200 count -. 24 50
Half bbls., 600 count Bi a

0 gallon kegs -----
Sweet Small

30 gallon, 3000 ------ 50 00

5 gallon, 500 -------- 10 00
Dill Pickles.

600 Size. 15 gai. ---- 13 00

PES.
Cob, 3 doz. in px. 1 00@1 20
PLAYING CARDS

Battle Axe. per doz. 2 65
lue Ribbon ~-------- 4 50
Bicycle ~------------- 4 75
POTASH
Babbitt’s 2 doz. —----- 2 75

FRESH MEATS

Beef.
Top Steers & Heif.__@18
Good Steers & H’f. 14@15%
Med. Steers & H’f. 12%@14
Com. Steers & H’f. 10@12%

Cows.
Top 22). 6 13
Good —-_: es
Modium .. 02200
Common . a 08
Veal.
Top oo 1b%
Good. oe = ob
Medium 3 oe
Lamb.
Spring Lamb —..._.-- 30
(occa 27
Madi 2 22
Poor °-- 2 16
Mutton.
Good 2. ae
Medium —_......__..__ 10
Poor. 22... 08
Pork.
fight fogs =. 19%
Medium hogs -----.-- 16%
Heavy hogs -_-.-_---- 15
Pons: 223 26
yt oo 24
Shoutders 222. 20
Spareribs ------------ 16
Neck bones ---------- 06
PROVISIONS
Barreled Pork
Clear Back -- 34 50@35 00

Short Cut Clear 84 60@36 00

MICHIGAN TRADESMAN

Dry Salt Meats
S P Bellies __ 31 00@33 00

Lard
Pure in tierces —----- 17
60 lb. tubs .---advance
50 lb. tubs _---advance %
20 Ib. pails ----advance
10 Ib. pails _---advance %
5 Ib. pails _..-advance 1
3 lb. pails ___-advance 1
Compound tierces ---. 14
Compound, tubs ~---- 14%
Sausages
Boloena —.. 12%
Enver 2000 12
Srankfort: __.....__.__. 7
Perk 2. 18@20
Veal 22 17
Tongue, Jellied ~----- 32
Headcheese ---------- 16
Smoked Meats

Hams, Cert., 14-16 Ib. 2:
Hams, Cert., 16-18, Ib. 30
Ham, dried beef

sete 2 @34
California Hams ---. @19
Picnic Boiled

Beams ooo 30 @32
Boiled Hams _--- 45 @47
Minced Hams ---- 14 @17
Bacon —....._.-. 30 @39

Beef
Boneless, rump 18 00@22 00
Rump, new —— 18 00@22 00
Mince Meat.
Condensed No. 1 car. 2 00
Condensed Bakers brick 31
Moist in glass ------ 8 00

Pig’s Feet

Cooked in Vinegar

be 1 65
¥%, pbbis., 35 lbs. ------ 2 75
% bbls. .--.--.----.-- 5 30
T Obe oo 15 00

ripe.

Kita, 15 tbe... 90
\% bbis., 40 Ibs. ------ 1 60
% bblis., 80 Ibs. ------ 3 “

Beef, middles, set-_ 25@30

Sheep, a skein 1 75@2 00
RICE

Fancy Blue Rose 7%@08

Fancy Head -------- 8@9a

Broken —....______.___. 06

ROLLED OATS

Steel Cut, 100 lb. sks. 3 25
Silver Flake. 12 Fam. 2 50
Quaker, 18 Regular -- 1 80
Quaker, 12s Family -- 2 70
Mothers, 12s, Ill’num 3 25
Silver Flake, 18 Reg. 1 50
Sacks, 30 lb. Jute ---. 3 10
Sacks, 90 Ib. cotton 3 20
SALERATUS
Arm and Hammer -- 3 75
SAL SODA

Granulated, bbs. ---- 1 80
Granulated, 100 lbs. cs 2 00
Granulated, 36 2% Ib.

packages ---------- 2 25
COD FISH
Middles —-----~------- 16
Tablets, 1 lb. Pure -- 19%

Tablets, % lb. Pure,

468: 2
Wood boxes, Pure ---. 28
Whole Cod ---------- 11%

Holland Herring
Mixed, Kegs -------- 10

Queen, half bbls. ---- 10 25
queen, bbls. ------- 17 50

Milkers, kegs -------- 1 25

Y Kegs .__-. 1 05

Y. M. half bbls. --- 10 00

¥. M. Bbis. .-_--__ 19 00
Herring

K K K K, Norway -- 20 00

8 lb. pails ~----------- 1

Cut Lunch -----------

Boned, 10 Ib. boxes -- 20
Lake Herring

% bbi., 100 lbs. —--- 6 50
Mackerel

Tubs, 100 lb. fncy fat 24 50

Tubs, 60 count ------ 6 00
White Fish

Med. Fancy, 100 lb. 13 00

SHOE BLACKENING
2 in 1, Paste, doz. -- 1 36
é. Z. Combination, dz. 1 36
Dri-Foot, doz. 2 00
Bixbys, Doz.
Shinola, doz.

STOVE POLISH.

Blackine, per doz. --
Black Silk Liquid, dz.
Black Silk Paste, doz.
Hnamaline Paste, doz.
Epnamaline Liquid, dz.
H Z Liquid, per doz.
Radium. per doz.
Rising Sun, per doz.
654 Stove Enamel, dz.

 

cot ON tt tt et
>
°

Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 35
Stovoil, per doz. ---- 3 00
SALT.
Colonial, 24. 2 Wo. .-__ 30
Colonial, Iodized, 24-2 2 4¢
Med. No. 1, Bbis. ---- 2 75
Med. No. 1, 100 Ib. bg. 85
Farmer Spec., 70 Ib. 85

Packers Meat, 56 Ib. 57
Crushed Rock for ice
cream, 100 Ib., each

Rutter Salt. 380 Ib. bbl 4 50
36

Block, 50 Ib.

dem site see eb eat RO sin Se od
Baker Salt, 280 lb. bbl. 4 10
6 vu

luv, 3 lb. Table ------ 7
60, 5 lb. Table —------ 5 57
30, 10 Ib. Table ~_---- 5 30
28 lb. bags, Table -. 40
Colonial Iodine Salt .. 2 40

SIV Canes OF nanoe

Mortons

far te he taied

SALT
i a

 

Per case, 24, 2 Ibs. -. 2 40
Five case lots ~------- 2 30
lodized. 24, 2 Ibs. ---- 2 40
Worcester
: WORCESTER |

Sact Compan

}
‘vory ~

 

    

Bbls. 30-10 sks. ~~~... 5 40
Bbls. 60-5 sk™. ------ 5 55
Bbls. 120-2% sks. -- 6 05
100-3 Ib. ake. _.....__ 6 05
Bbls. 280 Ib. bulk:

A-Butter _. 4 20
AA-Butter ----------- 4 20
Plain. 50 Ib. blks. -- — 45
No. 1 Medium, Bbl. — 2 47

Tecumseh, 70 lb. farm

Ae 85
Cases Ivory, 24-2 cart 1 85
Todized 24-2 cart. --- 2 40
Bags 25 lb. Ne. 1 med. 26
Bags 25 Ib. Cloth dairy 40
Bags 50 Ib. Cloth dairy 76
Rock ‘‘C’’ 100 lb. sack 80

SOAP

Am. Family, 100 box 6 30
fixport 120 box --.- 4 90
Big Four Wh. Na. 100s 3 75
Flake White, 100 box 4 20
Fels Naptha, 100 box 5 60
Grdma White Na. 100s 4 10
Rub No More White

Nantha. 100 box -. 4 00
Rub-No-More, yellow 5 00
owift Classic, 100 box 4 40
20 Mule Borax, 100 bx 7 55
‘Wool, 100 box --.<.-- 6 50
Fairy, 100 box ------- 5 75
tap Rose, 100 box ---- 7 85
Palm Olive, 144 box 11 00
Lava, 100 box ~------- 4 90
Octagon 6 20
oe ae luQ@ box ---- 4 30

weetheart, 100 box - 5 70
Grandpa Tar, sm. 2 00
Grandpa Tar, 50 Ige. 3 45
Quaker Hardwater

Cocoa, 728s, box -- 2 70
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 19c,

10 cakes free -_---- 8 00

Williams Barber Bar, 98
Williams Mug, per doz. 48

CLEANSERS

ee a
ore Te eee

 

80 can cases, $4.80 per case
WASHING POWDERS.

Bon Ami Pd, 3 dz. bx é
dz. :

Bon Ami Cake, 3
Climaline, 4 doz.
Grandma, 100, dc ----
Grandma, 24 Large -
Gold Dust, 19s ------

Gold Dust, 12 Large
4

Golden Rod, 24 ------
Jinx. 3 doz.
La France Laun., 4 dz.
Luster Box, 54
Miracle C., 12 oz., 1 dz
Old Duteh Clean. 4 dz
Queen Ann, 60 02. --
Rinso. 100 oz.

3
3
4
4
4
3

3
2
3
2
5

Rub No More, 100, 10 ,

OZ. wewveee~es--=9--

Rub No More, 18 Lé.
—— Cleanser, 48,

pH Saeki ages
Sani Flush, 1 doz. -. 2 25

Sapolio, 3 doz. ------ 15
Soapine, 100, 12 oz. ~ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large -- 4 80
Speedee, 3 doz. ---.-- 7 20
Sunbrite, 72 doz. --.. 4 00
Wyandotte, 48 ------- 4 75
SPICES.

Whole Spices.
Allspice, Jamaica -.-. @16
Cloves, Zanzibar @36
Cassia, Canton ------ @25
Cassia, 5c pkg., doz. @40
Ginger, African ~---.- @1
Ginger, Cochin -_..-._ @26
Mace, Penang ------ @1 00
Mixed, No. 1 ........ @22
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 ---. @75

Nutmegs, 105-110 ~--- @70

 

Pepper, Black ---- @18
Pure Ground in Bulk
Allspice, Jamaica -.. @18
Cloves, Zanzibar .... @42
Cassia, Canton —------ @25
Ginger, Corkin --.-.. 30
Mustard .......__..... @28
Mace, Penang -..... @1 15
Nutmegs ...___...... 7
Pepper, Black ----~- @22
Pepper, White ------ @34
Pepper, Cayenne ---. @32
Paprika, Spanish ---- @42
Seasoning
Chili Powder, 15c ---- 1 35
Celery Salt, 3 oz. ---- 95
, Sage, 2 Of. .-......... 90
Onion Salt .._........ 1 35
Gare 2. 1 35
Ponelty, 3% oz. ---- 3 25
Kitchen Bouquet ---—- 4 50
Laurel Leaves -~----- 20
Marjoram, 1 oz. ------ 90
Savory, 1 62. ...-_--. 90
Thyme, § of. ......... 90
Tumeric, 2% oz. ---- 90
STARCH
Corn
Kingsford, 40 Ibs. _.-. 11%
Powdered, bags ain & &¢
Argo, 48, 1 Ib. pkgs. 4 05
Cream, 48-1 20. 80
Quaker, 40-1 ee ae
Gloss
Argo, 48, 1 lb. pkgs. -. 4 05
Argo, 12, 3 Ib. pkgs. 2 96
Argo, 8, 5 Ib. pkgs. --- 3 35
Silver Gloss, 48 1s __ 11%
Elastic, 64 pkgs. ---- 5 00
Tiger, 48-1 ——......-- 3 50
Tieer, 60 Ibs. -_.-....- 051%
CORN SYRUP.
GOLDEN-CRYSTALWHITE -MAPLE
Penick Golden Syrup
6, 10 Ib. cans —..._.- 3 35
12, 5 Ib. cans —------- 3 55
24, 234 Ib. cans 6 Gh
24, 1% lb. cans ------ 2 63
Crystal White Syrup
6 10 th. cane —_..___- 3 85
12 & Ib. cans —..__-—- 4 05
24, 2% Ib. cans ------ 4 20
94. 1% Ib. cans —---_ 2 88
Penick Maple-Like Syrup
6, 10 Ib cans —_---— 4 60
12. 5 Ib. cans -....._. 4 80
94. 2% lb. cans —----- 4%
94, BH lb: cans —----- 3 38
Unkle Ned.

& 10 15. cane _...... 3 TO
13, 5 Ib. cans _ 6
24 036.1). cans _..... 4 90
24. 1% Ib. cans -..--- 2 74
Corn
Blue Karo, No. 1% 2 58
Blue Karo, No. 5, 1 dz. 3 60
Blue Karo, No. 10 -. 3 40
Red Karo, No. 1% -- 2 93
Red Karo, No. 5, 1 dz. 4 10
Red Karo, No. 10 -- 3 90

Imt.

Maple Flavor.

Orange, No. 1%, 2 dz. 3 38
Orange, No. 5, 1 doz. 4 90

Orange, No. 10 -----. 4 70
Maple.

Green Label Karo.
Green Label Karo -. 5 19
Maple and Cane
Kanuck, per gal. ---- 1 50

Mayflower, per gal. -- 1 55
Maple.
Michigan, per gal. .. 2 50

Welchs, per §8}. -vo2e- 2 80

   

29

TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, small_- : 35

  

 

Pepper —------------- 60
Roval Mint ........... § @
Tobasco, 2 0%. ------- 4 26
Sho You, 9 oz., doz. 2 70
A-l large ......-<-.- 20
A-1, small -......... 3 15
Capers, 2 02. ~-------- 2 30
TEA.
Japan.
Medium .........._... 27@33
Choice -- 37@46
Raney oo. 54@62
No. 1 Nibbe ........-. 56
1 lb. pkg. Sifting -.-. 14
Gunpowder
Choice ....... 1 ed Waninnien 32
PANY occcs eee enn 42
Ceylon
Pekoe, medium co on
English Breakfast
Congou, Medium -----
Congou, Choice -.-. 35@36
Congou, Fancy _-.. 42@43
Oolong
Medium ....4..--. 4 36
CS i ee oo ae
Pandy ...1.....4- —«
TWINE
Cotton, 3 ply cone -... 47
Cotton, 3 ply balls _,
Wool, ¢€ ny...
VINEGAR
Cider, 40 Grain ~..... 22

White Wine, 80 grain 24
White Wine, 40 grain 19

WICKING
No. 0, per gross —..... 75
No. 1, per gross ..._ | 4d
No. 2%, per grosa ....1 &
No. 3, per gross ..... 2 &©
Peerless Rolls, per doz. 90
Zochester, No. 2, doz. 650
Rochester, No. 3, doz. 2 00
Rayo. per ded. ...... se
WOODENWARE
Baskets
Bushels, narrow band,
wire handles —.....
Bushels, narrow band,
wood handles ~---.. 1 80
Market, drop handle 85
Market, single handle 90
Market. extra ........ 1 50
Bpint, latee ......... 8 50
Sptint, medium ._..... 7 50
Soint, email —......_ 6 50
Churns.
Barrel, 5 gal., each. 2 40
Barrel, 10 gal., each..2 55
$ to 6 gal., per gal .. 16
Egg Cases
No. 1, Star Carrier__ 5 00
No. 2, Star Carrier... 10 00
No. 1, Star Egg Trays 6 25
No. 2, Star Egg Trays 12 50
Mop Sticks
Trojan spring —__...._ 2 00
Eclipse patent spring 4 00
No. 2, pat. brush hold 2 94
Ideal No. 7 ~-
12 oz. Cot. Mop Heads 2 66
16 oz. Ct. Mop Heads 3 00
Pails
10 qt. Galvanized ---- 2 35
12 qt. Galvanized -_.. 2 60
14 qt. Galvanized -_-. 2 90
12 qt. Flaring Gal. Ir. 5 00
10 qt. Tin Dairy .... 4 8¢
16 oz. Ct. Mop Heads 3 20
Traps
Mouse, Wood, 4 holes 60
Mouse, wood, 6 holes —~ (¢v
Mouse, tin, 5 holes ---. 65
Rat. wood ............ 1 00
Rat. spring ..........- y
Mouse, spring ._...._.... 30
Tubs
Large Galvanized --. 8 50
Medium Galvanized -. 7 50
Small Galvanized  _-- 6 50
Washboards
Banner, Gilote .....- 5 75
Frases, single -..... 6 00
Glass, singlé ......... 6 00
Double Peerless —._..- 8 50
Single Peerless ..---. 7 50
Northern Queen it 5 50
Univers _.........- 7 25
Window Cleaners
f i oa 65
4 6 a 1 85
16 the 2 2 30
Wood Bowls
15 th. Butter —......... 00
15 in. Butter —.... <a 2 oe
17 ta. Butter ........ 18 00
9 in. Butter ........ .. 25 00

WRAPPING PAPER

Fibre, Manila, white- 05%
No. 1 Fibre --.--.------ 08
3utchers Manila -_--- 06
Wirate ae 08
Kraft Stripe -.-.----. 09%
YEAST CAKE
Magic, 3 doz. -------- 2 70
Sunlight, 3 doz. --._._-. 2 70
Sunlight, 1% doz. ---- 1 35
Yeast Foam, 3 doz. -- 2 79

Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischmann, per doz. 30

 

30

Proceedings of the Grand Rapids

Bankruptcy Court.

Grand Rapids, May 11—On this day
were received the order of reference, ad-
judication and order appointing receiver
in the matter of Mid-Lakes Faper Co.,
Bankrupt No. 2676. The matter has been
referred to Charles B. Blair as referee In
bankruptcy. The bankrupt is a corpora-
tion located at St. Joseph and has been
engaged in the manufacture of paper and
products. Schedules have been ordered
by the court and upon the receipt of the
same the first meeting will be called and
notice of the same and a list of the cred-
itors of the bankrupt given here. The
matter is involuntary. :

On this day also were received the
schedu.es, order of reference and adjudi-
cation in bankruptcy in the matter of
Joseph G. West, Bankrupt No. 2693. The
matter has been referred to Charles Bb.
Blair as referee in bankruptcy. Tne
bankrupt is a mechanic and has resided
at Lowell. The schedules list assets of
$150, of which $150 is claimed as exempt
to the bankrupt, with liabilities of $z,-
490.43. The court has written for funds
and upon receipt of the same the first
meeting will be called and note of the
same made here. A list of the creditors
of the bankrupt is as follows:

University Hospital, Ann Arbor $136.23
Dr. A. E. Houland, Belding ---~-- 15.50
Dr. G. A. Stanton,- Belding ---~-- Z.U0
Dr. J. B. Whinnery, Grand Rapids 90.00
Dr. Andrew Dutt, Belding ------ 117.70
Dr. Wm. R. Vis, Grand Rapids ~~ 132.50
7T. J. Moffitt, Belding ~----------- 36.50
GO ® West Lowell 2

On this day also were received the

schedules, order of reference and adjudi-
cation in bankruptcy of C. W. Webster,
Bankrupt No. 2694. The matter has been
referred to Charles B. Blair as referee
in bankruptcy. The bankrupt is a resi-
dent of the city of Grand Rapids and is
a traveling salesman by occupation. The
schedules filed list assets. of $1,200, of
which $500 is claimed as exempt to the
bankrupt, with liabilities of $3,910.20, of
which $816.36 is secured on property of
the bankrupt. The court has written for
funds for the first meeting and upon re-
ceipt of the same the first meeting wil
be called and note of the same made here.
A list of the creditors of the bankrupt
is as follows:
General Motors Acceptance Corp.,
ON Se $816.36
Lamm Bros., Baltimore —~.------- 380.00
Toledo Romper Co., Toledo _------- 318.37
Rabitshek-Schneider Co., Minne- -
nous 367.24
Herpolsheimer Co., Grand Rapids 54.60
P. Steketee & Sons, Grand Rapids 14.15
Friedman-Spring Co., Grand Rapids 18.98
Wurzburg Dry Goods Co., Grand R.
Rindge-Krekel Co., Grand Rapids
Sigmund Hisner Co., Redbank,

2. 2 ee
Standard Garment Co., Toledo _unknown
Levine Clothing Co., Detroit unknown
Star Garment Co., Detroit _-unknown

May 13. On this day were received the
schedules, order of reference and adjudi-
eation in bankruptcy of Harry C. Moyles,
Bankrupt No. 2695. The matter has been
referred to Charles Bair, as referee in
bankruptey. The bankrupt is a resident
of the city of Grand Rapids and is an
upholsterer by occupation. The sched-
ules list asests of $270, all of which are
claimed as exempt to the bankrupt, with
liabilities of $991.30. The court has writ-
ten for funds for the first meeting and
upon receipt of the same the first meet-
ing will be called and note of the same
made here. <A list of the creditors of the
bankrupt is as follows:

Heyman Co., Grand Rapids __~---$ 16.00
Chaffee Bros., Grand Rapids _. 65.00
FA. Rauch Co., Chicago _____-_. 194.07
Daily News Co., Chicago ____-_-_-_-_ 15.05
R. R. Donnelly Corp., Chicago_- 198.00
Mike Weinburg, Chicago ____----- led.vu
Mr. Michaelson, Chicago ___-----_-_ 100.00
Frank Rettig, Grand Rapids ____-_ 20.00
Wm. A. Chapel, Grand Rapids  Gee..s

May 13. On this day were received the
schedules, order of reterence and adjudi-

eation in bankruptcy of Benjamin Ny-
kerk, Bankrupt No. 2697. The matter
has been referred to Charles B. Blair-

as referee in bankruptcy. The bankrupt
is a resident of the city of Grand Rap.ds
and is a clerk by occupation. The sched-
ules tiled list assets of $8, all of which
is claimed as exempt to the bankrupt.
with liabi.ities of $497.97. The court has
asked for funds for the first meeting and
upon receipt of the same the first meet-
ing will be called and note of the same
made here. <A list of the creditors of
the bankrupt is as follows:

Henry Nykerk, Grand Rapids _-$125.00
Wolverine Spice Co., Grand Rapids 34.51

 

Putnam Candy Co., Grand Rapids 17.15
Ahdawagan Paper Co., Manistee. 74.80
Proctor & Gamble Co., Cincinnati 16.76

Dr. Peter De Pree, Grand Rapids 8.00

Mills Paper Co., Grand Rapids 40.00
Judson Grocer Co., Grand Rapids 59.81
Kent Storage Co., Grand Rapids 39.94
Worden Grocer Co., Grand Rapids 82.00

In the matter of Willard A. Hoebeke,
Bankrupt No. 2678, the trustee has re-
ported the receipt of an offer from O. L.
Hoag, of Grand Rapids, of $1,500 for all
of the asests of this estate. appraised at
$4,097.38. The assets consist of a gen-
eral line of retail hardware with the
attendant fixtures of such -store and lo-
cated at Grand Rapids. The sale is
fixed for May 26. An inventory is in tre
hands of Mr. Howard Boggs. trustee, 450
Houseman building, and at the referee's

 

MICHIGAN TRADESMAN

office in Grand Rapids. The sale will be
to the highest bidder at open auction.
All interested should be present at the
above named time and place.

In the matter of Fred A. Marshall,
Bankrupt No. 2680, the trustee has re-
ported the receipt of an offer of $1,200.
less any valid existing lien or liens, from
Joseph Troost, of Niles, for all of the
assets of this estate. The property is
appraised at $2,151 and consists of stock
in trade and furniture and fixtures of a
restaurant at the city of Niles. The sale
is set for May 26. The trustee is Charles
Bernstein, of Niles, who is in possession
and can show the property. An inven-
tory is in the hands of the referee at
Grand Rapids. The sale will be held at
the office of the referee, Grand Rapids,
and will be conducted as an open auc-
tion, the property going to the highest
bidder.

May 15. On this day were received the
schedules, order of reference and adjudi-
cation in bankruptcy of Clarence A. Hall,
Bankrupt No. 2698. The matter has been
referred to Chartles B. Blair as referee
in bankruptcy. The bankrupt is a resi-
dent of Grand Haven and has conducted
a retail grocery store at such city. The
schedu.es filed list assets of $1,683.64, of
which $350 is claimed as exempt to the
bankrupt, with liabilities of $1,849.00. The
first meeting of creditors has been called
for May 29. A list of the creditors of
the bankrupt is as follows:

Sales Service Co., Grand Rapids __$350.00
Judson Grocer Co., Grand Rapids 434.34

Standard Grocer & Milling Co.,

SQM aa 380.12
Arnold SBros., Chicago —__._____-__ 49.93
Steindler Paper Co., Muskegon ___ 11.46
Jacob Braak, Spring Lake _____--- 14.ou
©, ©; Bun, Grand Haven 2... 10.19
D. Baker & Son, Grand Haven -- 4.10
Hasper Biscuit Co., Muskegon __ 20.51
Peter Van Zylen, Grand Haven __ 15.73
Sawyer Biscuit Co., Chicago __-- 66.09

H. Vinkemuider Co., Grand Rapids 112.37

Tribune, Grand Haven __....__._ 14.50
Voigt Milling Co., Grand Rapids -- 33.00
Kent Storage Co., Grand Rapids __ 20.90
Sales Service Co., Grand Haven __ 108.65
Central States Utilities Co., Grand
maven |... 11.29
H. Nietring, Grand Haven __.-.. 27.52
Akley Hall, Grand Haven ____--- — 60.00
Ideal Bakery, Grand Haven 4 101.13

Bell Telephone Co., Grand Haven — 3.97
Vyn Bros., Grand Haven _______- 7.89
In the matter of Wilson A. Giering
Electrical Co., Bankrupt No. 2671, the
trustee has filed in court his petition for
leave to seil the balance of the property
in his hands, except accounts, at public
auction at the premises formerly occu-
pied by the bankrupt at Grand Rapids.
The order was entered and the sale is
set for May 29. The property to be
auctioned consists of electrical fixtures,
materials, stock, ete., and the attendant
fixtures and all inventoried at approx-
imately $1,000. All interested should be
present at the time and place set. An
inventory is in the hands of the referee
at his office and of Glenn Downs, trustee,
Grand Rapids, and one will be on the
premises at the date of sae.

May 18. On this day was held the
special meeting and sale of assets in the
matter of Fred Sheringer, Bankrupt No.
2642. The bankrupt was present in per-
son. The trustee was preesnt in person.
Homer H. Freeland was present for cer-
tain creditors. Other creditors were
present in person and bidders were pres-
ent. The property of the estate was of-
fered for saie and after succssive bidding
the same was sold to J. R. Davidson, of

Nunica, for $3,750. The sale was im-
mediately confirmined. The meeting was
then adjourned without date.

On this day also was held the first

meeting of creditors in the matter of
International Vinegar Co., Bankrupt No.
2662. The bankrupt was not present by
officers or attorney. Corwin & Norcross
were present for petitioning creditors.
Creditors were present in person and by

Travis, Merrick, Warner & Johnson;
Care J. Hall; Norris, McPerson, Har-

rington & Waer; White & Reber; Francis
L. Williams and Wicks, Fuler & Star..
Francis L. Williams was appointed trus-
tee by the referee upon failure of the
creditors to agree upon a trustee by elec-
tion. His bond was placed at $5,000.
The first meeting of creditors was then
adjourned to June 1 and the officers of
the bankrupt ordered to appear.
ee
Men’s Neckwear Louder.

Crepes in brilliant colorings and
bold designs for men’s neckwear are in
demand at the moment despite the
unseasonable weather, says one manu-
facturer of the better grade merchan-
dise. Foulards, however, show every
indication of continuing in popularity.
The bright colors in vogue have
stimulated the business in neckwear,
it is said, since conspicuous patterns
involve a wider variety in the man’s
wardrobe. Manufacturers are prepar-
ing their lines for June showing.
Stripes and stripe combinations are
indicated as leading in popularity,

TO MAKE ENEMIES SMILE.

Some people dream dreams, consult
dream books and usually just remain
dreamers. We all know that water
in the gasoline makes the engine spit
and sputter. Dreams are also caused
by spits and sputters and instead of
being something supernatural they may
be caused by a piece of undigested
cheese. Most of things that mystify
us are spits and sputters and the re-
sult of natural causes. For instance,
smoking a strong cigar may create an
awful kick for the moment and later
cause spits and sputters. To smoke
a good, mild cigar is a luxury while
smoking a.strong cigar is a vice. To
get the benefit of a good cigar one
should be at ease and have time to
relax, then slowly and soothingly blow
the smoke. You will see the faces of
your enemies in the clouds of smoke.
They will smile at you and smiles are
contagious. Enemies after all are
mostly reflections and if we smile we
lose our enemies. A good mild cigar
helps clear away the cobwebs from
our minds and silver linings appear
around the dark clouds and as we re-
lax our imagination takes flight and
we all know that the great things in
life were first reached by flights of

imagination. G. J. Johnson.—Adv.

 

 

FOR SALE:

Meat Market Equipment, Coolers,
Refrigerating cases, Blocks, Scales,
Grinders, Ete.

K & B STORES INC.
131 Division Ave. Grand Rapids

 

 

 

 

 

     
 
 

Nita
te

  
  

  
 

SSeS See

bop open 7 ES aes

MADE RIGHT—SOLD RIGHT

 

May 20, 1925

 

GARTERS

 

The season is here when
all stocks of garters, arm-
bands, waists, sew-ons,
and frilled garters should
be complete. Here are
some of the fast selling
brands:

Paris

Boston

Pado

Rusco

Hickory

Laurel

Nufashioned

Dr. Parker’s Waists
Our stocks are complete
—mail your orders today.
They will be filled effici-
ently and promptly.

   

PARIS
GARTERS

< No metal
B WK can touch you

Paul Steketee & Sons

Wholesale Dry Goods
Grand Rapids, Michigan

     
    
 

  
  

 

 

 

 

The Balance Sheet

that shows why

Proudfits mean Profits

Old Style
Debit
Ls

17 Logan Street -

 

 

 

The Proudfit Way
Credit

/ No

 

PROUDFIT LOOSE LEAF CO.

Grand Rapids

 

 

 

 

 

 

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May 20, 1925

Must Study the Science of Distribution

The address by ex-Governor Frank
O. Lowden of Illinois to the Bureau
of Advertising of the American News-
paper Publishers’ Association, on the
subject of the present financial diffi-
culties of the American farmer, seems
to indicate a clear enough appreciation
of the conditions but is somewhat shy
of remedies.

He advocates the formation of co-
operative organizations by the farmer
for the purpose of obtaining some of
the spread in prices between the farm-
er and the consumer. It may be co-
operative associations will help. In
some cases they have helped, but they
are not a cure-all. We must not forget
that it requires as high an order of
business energy, experience and intelli-
gence to manage a co-operative associa-
tion successfully as it does to manage
any other large business concern.
Other large organizations are willing
to pay high salaries to attract and hold
men who are able to manage them. Up
to now the farmer has been unwilling
to do so. Co-operation may teach the
farmer to pack and grade his product
so as to meet the needs of his market.

The difficulties which ex-Governor
Lowden has discovered so recently
have been evident to students of the
subject for many years. Part of the
fault may be laid at the door of the

farmer, but for others again he is not,

to blame.

During the war he was urged to in-
crease his production for patriotic rea-
sons, to which he responded nobly. He
enlarged his acreage and increased his
facilities in the belief that the high war
prices would last forever. From 1913
he had increased his mortgage in-
debtedness from three and one-third to
eight billion dollars. Many farmers
speculated in farm values until 1920,
when the crash came. From 1920 to
1924 the selling value of the farms
shrank by eighteen billions and the
mortgage debt was increased by an-
other two billions.’ The world since
the war has returned slowly to a gold
basis, which means to greater stability
and a gradual lowering of prices, due
to the increased purchasing power of
the dollar. The farmer cannot expect
to make a profit on increased cost of
land and overhead and a decreased
price for products, unless the costs of
distribution are lessened. Merchants
have marked off their loss for inflated
inventory and have started again on a
new basis, but the farmer cannot do it
so auickly, and, therefore, is more
slow to recover.

Many volumes could be written and
much could be said of the causes of the
present situation, but, aside from their
historical value, they are fruitless.
Something must be done to help the
farmer where the things to be done
are not within his control. He. is but
a part of the machinery of production,
distribution and consumption. After
he has produced the article he loses
control of it. A host of middlemen
take it and before it reaches the con-
sumer the price is increased greatly.
This increase troubles the farmer, who
thinks he should share the increase.

This is not intended as an attack on
the middlemen. Under the present

MICHIGAN TRADESMAN

conditions, their work is necessary and
must be paid for.

No direct economical system of
handling foodstuffs is possible where
the only power used is man power and
physical facilities are not provided.
The farmer, with the aid of the De-
partment of Agriculture, farm agents
and agricultural schools, has increased
production wonderfully well, but when
it comes to the distribution of the
products among consumers, practically
nothing has been done in the way of
publicly built physical facilities. The
cities seem to have been deaf to those
who pleaded to them for better physi-
cal facilities for the distribution of the
farmer’s products. They have refused
to give the railroads sufficient space
for handling their freight. It was only
recently that the City of New York be-
gan the creation of larger wholesale
terminal markets to receive and dis-
tribute the farmer’s products. The
Port Authority is making extensive
plans to handle all the freight, includ-
ing foodstuffs, coming to and leaving
New York. Other cities should do the
same. Until adequate physical facil-
ities are provided by the cities for the
distribution of foodstuffs, the farmer
must continue to suffer. The most im-
portant science for the friends of the
farmer to study is the science of dis-
tribution. Cyrus C. Miller.

22. 2s—__—

Why He Failed as a Storekeeper.

He did not believe in bothering his
head to remember a customer’s name.

He saw no reason why he should
speak to a customer whom he hap-
raned to meet on the street.

He reasoned that he could not ex-
pect to sell everybody, everytime, and
so he never troubled himself to offer
to get an article if what was wanted
was not in stock.

He couldn’t understand why it was
not just as well to send statements
once every two, four or six months.

He looked upon his windows as
places through which light came in.
So long as they didn’t look bare he
didn’t worry about them. He never
had any special purpose in putting
certain lines in other than to fill up.

He didn’t believe in taking inven-
tory.

He thought an inexperienced girl
could figure his accounts as well as
an experienced book-keeper.

He never troubled himself to attend
meetings of local business men.

He had no definite hour for opening
or closing.

He never with his dis-
counts, because he thought they didn’t
amount to much.

He was not always particular about
answering his business letters prompt-
ly, even when they had to do with

overdue accounts.
—eo-es_——

Just Naturaf.
“Liza, you remind me fo’ all the
world of brown sugar.”
“How come, Sam?”
“You am so sweet and so unrefined.”

bothered

SIDNEY ELEVATORS

Will reduce handling ense ard
speed up work—will make money
for you. Easily installed. Plans
and instructions sent with each
elevator. Write stating require-
ments, etving kind of machine and
orn} size of platform wanted, as well
LReees § as height. We will quote a money

 
 
 
   

 

saving price.
Sidney Elevator Mnfg. Co., Sidney. Ohlo

20,000 PARTNERS
PROFIT FROM
INSUMERS PO
PREFERRED SHARES
INQUIRE
AT ANY OF

= OUR OFFICES
FOR ALL THE

 

Chocolates

Package Goods of
Paramount Quality

and
Artistic Design

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof
Weather Proof
Warm in Winter
Cool in Summer

Brick is Everlasting

 

Grande Brick Co. Grand
Rapids

Saginaw Brick Co., Saginaw
Jackson-Lansing Brick Co.,

Rives Junction.

 

 

 

DO YOU NEED MONEY?
Turn your stock into cash. We con-
duct effective 10-day retail sales;
proving successful everywhere.

GREENE SALES CO.

142-146 N. Mechanic St.
JACKSON, MICHIGAN

 

 

 

 

 

 

 

A SUMMER HOME
ON WHEELS
The Clare Auto Tour Trailer is
equipped with comfortable beds,
a 12x14 ft. waterproof tent.
Space under tent in which to
cook and eat meals. Every con-
venience for comfort. Light and
rigid, trails perfectly. Ideal for
tourists. Write today for catalog and prices.
CLARE MFG. CO. Clare, Mich.

Camping and Commercial Trailers

31

Business Wants Department

Advertisements inserted under this heac
for five cents a word the first Insertion
and four cents a word for each subse-
quent continuous insertion. !f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $3 per
inch. Payment with order is required, as
amounts are too small tc open accounts.

 

 

FOR SALE—Old established men’s fur-
nishings and dry goods business, on main
thoroughfare in Grand Rapids. Stock
and fixtures will invoice about $4,000.
Will sacrifice for quick sale. All cash
not needed. Other interests reason for
selling. Address No. 924, c/o Michigan
Tradesman. 924

FOR EXCHANGE—MODERN TWO-
story brick store, room_ 50x90 occupied.
I want general merchandise. A. L. Red-
man, Olney, Ul. 925

For Sale—Stock general merchandise,
$15,000 to $18,000, in Northern Michigan
town of 1000 population. Must be sold
to close estate. Address Thomas J.
Bailey, Administrator, Petoskey, Mich.

926

New Brick Barber Shop—Ready_ for
occupancy June first. Next to State Nor-
mal campus. Only. shop. within ten
blocks. Kent $30 per month. This is a
wonderful chance for some one. Govers,
Central Supply Co., Mt. P.easant, Mich.

927

For Sale—Detroit automatic computing,
100 Ib. capacity, $50. Closing out estate.
Citizens phone 61-006, 131 Langdon Ave.,
City. 928

Wanted—Cash register, scales, floor
ease, Burroughs Add machine. A. ie
Redman, Olney, Il. 929

Fine Opening for Bakery—Building fit-
ted up for same. Brick building 22x40,
living rooms above. Main, paved street,
close in. No bakery in town. Sell on
easy terms or lease. See or write P. W.
Cal.en, South Lyon, Mich. 930

Wanted—Dry goods or general store,
or a location in a prosperous town. Ad-
dress No. 931, c/o Michigan Tradesman.

931

For Sale—Moving picture theater, doing
good business, in small town. Two-story
brick building with dance hall up stairs
and theater on first floor. Equipment
as good as new-—only used two years,
with two shows a week. Or will se.l
equipment alone, A big snap for some
town wishing to start a moving picture
theater. Address No. 932, c/o Michigan
Tradesman. 932

For Sale Or Exchange—A new brick
store building in small town with big
farming community. Best store building
in the county. $2,000 of up-to-date new
store fixtures and $5,000 of general mer-
chandise—all new—only nine months of
business. Or will sell merchandise for
cash and rent store building and fixtures;
or will se!l merchandise to be moved from
premises. Speculators need not write or
apply. Address No. 933, c/o Michigan
Tradesman. 933

Refrigerators—Nearly new, all sizes,
Scales, show cases, cash registers. Dickry
Dick, Muskegon, Mich. 919

FOR SALE—Complete fixtures for meat
market, ice machine, marble top counters,
ete. All in first-class condition. Cheap
for cash. Reason for sale, death of
owner. Inquire at Eaton's Meat Shop,
86 Market Ave., N., Grand Rapids. 920

Wanted—To rent building, in good
town, for general store. Box 1007, Elk
Rapids, Mich. 916

MILLINERY STORE—And beauty par-
jor. Good location, good business. For
sale, or exchange for equity in a two-
family flat or vacant property. Evalyn
Chapeaux, 10901 E. Jefferson Ave., De
troit, Mich. 917

For Sale—Good clean general stock of
merchandise about $8,000 to $10,000, up-
to-date store and fixtures. Can be re-
duced if required. Address No. 918, c/o
Michigan Tradesman. 918

Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566

CASH For Your Merchandise!

Will buy your entire stock or part of

stock of shoes, dry goods, clothing, fur-

nishngs, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.

_ For Sale—Modern store building with
living rooms” above. B. Talman,
Greenville, Mich. 934

 

CASH PAID

for Shoes, Men’s Clothing, Women’s
Wear and other merchandise stocks,
also surplus merchandise. Will buy,
lease or furnish tenants for business
properties. Investigation and offer
made upon request. JAMES H. FOX,
425 Pleasant, S.E., Grand Rapids, Mich.

 

 

 

 

 

 

32

Untruths Regarding Birds From a
High Source.

Grandville, May 19—"One family of
birds, the tree sparrows, which live
on a vegetable diet of seeds, consumes
in lowa each year 875 tons of weed
seed.”

this statement is made by a pro-
fessor of zoology at lowa State col-
lege. ‘he learned professor goes on
to state the amount of good certain
birds are doing the farmers of that
State eating tons upon tons of weed
seeds.

All of which may be true, although
how the learned professor gets his
figures as to the exact tons of seed the
tree sparrows consume is a puzzle to
the ordimary mind.

Such statements go out from our
learned men of colleges and are ac-
cepted as gospel truth, when it is rea]-
ly most ot it the merest bunk.

Most birds are seed eaters. We
can never speak a good word amiss
tor our bird population, but this pro-
fesor goes out of his way to spoil h.s
pretty talk by saying: “However,
there is one bird for whom I have no
good word and that is the Englisn
sparrow. It is the worst bird we have.
Not only does it consume large quan-
tities of valuable grain, but it is a car-
rier of hog cholera germs, of chicken
mites and other parasites.”

To single out this one small bird
and accuse him of all the crimes in
the decalogue is unfair, unjust and not
_ true.

To be popular one must take a rap
at the sparrow.

It would be interesting to learn how
this learned professor got his figures
which credits one species of bird with
an exact number of tons of weed seed
consumption in a single year. Let us
have the method of computation be-
fore we shout amen to the pleasing
tale.

There is not a bird created by the
All Wise Father which is not in one
way and another a benefit to the farm-
er. That the sparrow, against whom
this lowa solon raves, is the villain he
paints him we do not believe. We
shall demand a bill of particulars. They
will not be forth coming since the most
of the statement regarding the spar-
row is pure bunk.

Hog cholera was prevalent in this
country many years before the bird in
question became a resident here. What
bird or insect spread the germs at that
time?

“Chicken mites and other germs.”
The proof, Professor, the proof?

No doubt the sparrow consumes his
share of grain, but the infinitesmal
quantity is a thousand times offset by
the insects destroyed.

I write from the standpoint of the
farmer when I say that the so-called
English sparrow has been maligned
and disparaged through a non-under-
standing of the facts. He does not
spread infectious diseases any more
than do other birds. I raised pigs,
chickens and other farm animals dur-
ing the sixteen years I tilled the soil
and I never discovered any such ha)its
in the sparrow as stated by this lowa

professor.
In coming to the defense of the
sparrow | take the stand I have al-

ways taken that all birds are a leaven
of righteousness for the farmer, and

that to outlaw any one of them is a

crime against nature and should be
condemned.
It is easy to broadcast statements

which, when hunted down, reveal the
paucity of fact in their makeup.

There is more pure bunk sent out
from our institutions of learning re-
garding bird and animal habits than
hard facts which alone should be
shouldered by those men we employ
to teach the rising generation how to
carry on.

To accuse a whole race for the mis-
conduct of a single individual is not
sanity on the part of the accuser. A
sow has been known to devour her
whole litter of pigs, yet we would not

MICHIGAN TRADESMAN

condemn to destruction the whole hog
family because of this one’s act.

An occasional indiscretion on the
part of a single bird ought not to doom
the whole bird family to extinction.

As for the sparrow being the crafty
Savage his enemies have painted him,
it is wholly untrue, and I have little
patience with the mischievous false-
hoods which are broadcasted from
time to time by college professors
with intent to obliterate the sparrow
from the bird life of America.

So much of this misrepresentation
is going on every day it is a wonder
that the common man knows anything
about the habits of animals and birds.
We may easily disagree with regard to
men and measures, but there should
be no doubt as to where to place
the birds and beasts of the world.

The rising generation of boys and
girls have been taught through our
high schools and colleges that the
sparrow is a pest and that it is their
duty to see the little fellow wiped out
of existence. Such teaching is of a
nature most revolyting and is serving
to undermine the good that is inborn
in the breast of every small boy and
girl in the land.

Teach goodness rather than the op-
posite.

How can we expect good citizens
from such teaching of the young folks?

Environment counts when we take
into consideration the upbringing of
our young folks. Too much good can-
not be inculcated. What one learns in
childhood and youth is never forgotten
in after years.

There is little wonder that so many
state legislatures are manned by half
baked statesmen when we come to
consider the source from which their
learning came. Legislators who will
place a price upon the head on any
bird, especially such a prime promoter
of good as the sparrow, have not far
to go to be classed with the inmates
of an insane asylum. Old Timer.

High Coffee Prices Have Unquestion-
ably Reduced Consumption.

Milwaukee, May 19—I heard many
grocers speak recently about the con-
sumption of high-grade coffee and
questioning whether the price had anv-
thing to do with consumption. Well,
from my investigation and from a
knowledge of my own business, I think
the price has a great deal to do with
consumption.

If you are right up close to some
of the retailers they will tell you that
they formerly handled three or four
well-advertised, high-grade coffees, and
that they had sale for them, but to-
doy they haven’t any sale for them.
It is not because the dealer doesn’t
want to sell them, and it is not because
he is not offering the consumer a good
trade, because, as a matter of fact, in
our market you can buy good coffee
from the dealer at a profit to the re-
tailer of about 5 cents per pound,
whereas, when the consumer buys bulk
coffee he makes from 10 cents per
pound up. He doesn’t really figure on
handling bulk coffee unless he can
make 10 cents per pound profit, and
there is where one of the dangers is
cropping in.

I don’t think many houses in the
roasted coffee business that have spent
any money at all in developing their
business have gone out and advocated
fighting high-priced coffee simply be-
cause Brazil is controlling the market:
I think they are fighting to keep their
business together, but they find it
growing more difficult day by day. I
think, however, that is in the process
of adjustment. I think the consumer
on the one hand, is getting more used
to high-priced coffee. I think the re-
tailer as well as the roaster is begin-
ning to find out that it really doesn’t
profit him to sell low-grade coffee, be-
cause he is usually selling it at a price:
it is a price proposition and it is not
building him any business.

I have talked to some leading gro-
cers who insist that consumption has

not decreased, but if you analyze it
closely and talk to the various retailers
who go from house to house and get
their story, you will find that there is
a big decrease in the consumption of
coffee, and it is due to high prices. We
talk about eggs at 60 cents or butter
at 60 cents, but as a matter of fact
you don’t use as many eggs at 60
cents in your home as you do when
they are 25 or 30 cents, and-the house-
wife is not going to use as much coffee
at 60 or 65 cents as she would at 35,
40 or 45 cents. She is going to be
more economical in the use of it.

The high price automatically cuts
down the consumption, and we are
suffering from this decreased con-
sumption. We go to a dealer and we
want to know why he can’t sell any
more of our high-grade coffee, and he
says, ‘Why the price is too high.”

One of our men told me this morn-
ing before I left the office that one
man’s window was full of a very prom-
inent high-grade coffee at 54 cents per
pound, and the retailer said, “I can’t
sell it.” The people in his neighbor-
hood won’t pay 54 cents, and further-
more, that coffee to-day can’t be
bought by that retailer under 56 cents.

That is the situation, and there is no
use of kidding ourselves into believing
that the consumption has not de-
creased. I have talked to various re-
tailers in the house-to-house canvasses
and chain store men and good, live
grocery store men and department
store men, and their business has uni-
versally decreased, their sales have
decreased, their poundage has de-
creased.

Of course, I think it is well for us
to continue to pound quality; we will
never build a business on anything but
quality. I think we should all keep
hammering away, because this price
question is going to adjust itself soon-
er or later by the supply and demand,
if through no other means. I think
we should maintain that quality talk
and keep hammering away.

Charles A. Clark.
—_2+-.____
Balbriggan Suits Top Demand.

Balbriggan suits continue to top the
demand for knitted garments for wo-
men, the movement of the goods being
limited only by the inability of the
manufacturers to meet all the demands
made on them. The suits are offered
at prices permitting them to be retailed
profitably at $15 and up, with the de-

mand greatest for those that can be’

sold to the consumer at $16.50. Within
the last week there has been some de-
mand for suits with elbow-length
sleeves, and it is expected to grow as
the weather gets warmer. Novel neck
treatments are also selling well, es-
pecially turtle-neck effects in suits run-
ning from sizes 14 to 20. White and
flesh top the color demand, with pow-

- der blue, banana, rose and Nile green

following in the order named.
—_+-+____
Ribbons For Millinery Uses.

Gros grain and faille ribbons in all
widths are showing indications of in-
creased popularity for millinery pur-
poses, according to some of the leading
manufacturers. There is a trend to the
plainer colors, it is said. There also is
a call for the broad widths in soft
ribbons for Summer sashes, in bright
shades of all colors. Ombre effects, too,
continue popular. The feeling that the
business generally will be better than
for some years past is evidenced by the
continued activity of the mills, which
are in some cases running well up to-
ward-capacity. The millinery demand
is thought to be the reason for the in-
creased optimism.

  

May 20, 1925

Higher Prices For Buttons.

The increase in the price of buttons
used by clothing manufacturers receiv-
ed considerable attention at the meet-
ing of the Executive Committee of the
Associated Clothing Manufacturers of
New York, Inc., held at New York
City. According to Irving Crane, Ex-
ecutive Secretary of the association, it
was brought out that buttons have in-
creased in price upward of 100 per
cent. in the last six months. He added
that, while it is not thought that there
is a “combination” in the button in-
dustry, some of the members report-
ed that as many as ten and twelve but-
ton jobbers calling on them make
identical quotations for the same mer-
chandise. Members of the association
will be invited to send to the Secre-
tary’s office any information resulting
from their dealings with the button
wholesalers that may tend to throw
some light on the sudden increase in
prices. The secretary was also in-
structed to get any available informa-
tion as to how far any increase in the
cost of raw materials, such as horn
and bone, may have had to do with
present prices.

—_22+>___
Novelty Underwear For Men.

Novelty underwear for men is the
newest thing that the trade is being
shown. It comes in madras, with bril-
liant silk stripes and figures. The
success of novelty hose, highly colored
neckties and many-hued_ suits and
overcoats apparently decided manu-
facturers to bring out something in
underwear to match. The new goods
are not listed among the trade’s best
sellers yet, but the success with which
other intimate apparel—such as pa-
jamas, for instance—has met, presages
active buying before long. Current
business in the more staple lines is be-
ing held back by the lack of continu-
ous warm weather, but this condition
is not expected to last long.

— +2 >_____

Favorable Change in Handbags.

The change in styles of handbags to
the tailored pouch effects has been a
stimulating factor. The pouch trend
is now very marked and _ these bags
are said to be replacing the leather
under-arm ones in favor in many sec-
tions of the country. Silk bags and
those of slipper satin are mostly want-
ed by retailers, the bright shades dom-
inating. In the popular-priced mer-
chandise, wholesaling at about $24 per
dozen, there are many novelties being
offered in the market here. These run
mainly to the decorative type to har-
monize with the silk and lace dresses
for late Spring and early Summer.

—~»+-.___
Designs in Necklaces.

Pearl necklaces in “opera” length
with silver and rhinestone ornaments
have just been shown by a leading
novelty. house at $8 per dozen. They
are copies of higher-priced designs, as
are the “Maytime” necklaces, shown
by the same house at $3 each whole-
sale. Chokers continue in popularity
and some new designs have just been
offered with large pearls combined
with beads of equal size set with tiny
stones in.a variety of brilliant colors.
These are priced at $24 to $96 per
dozen, aa