4e 55, a LIN CES FAG SHAH QW EVG RAV OF WN Ce oats € aw Dae (saya yee U 4 we WA PD) WY A 1) AA NN ay, 5 ps \ ’ \, ( r 7 ry ( wo = BH YI ER yA 5) #) “ = 4 i 4 2 ' = 5 A aS > E 4S 4s en ae ty aN 7] B 3 SEORRN S * a7 S'S (ae FS ZG \\\ EE SS KE SS i“ cd 5) meet) al y) Sd RA BONN er a ~)) p Sel. CUES OY DMB IPE OES INI eas SA @\ yA | 33 45 SPV EST. 1882 SSH Ren Number 2179 Salute to the Flag Library St Flag of our great Republic— Symbol of human liberty, Inspirer in battle, Guardian of our homes— Whose stripes and stars Stand for courage, purity and union, We salute the! We, the children of many lands, Who find rest and safety Under thy folds, Give our hands, our heads And our. hearts to thee: We pledge our lives And sacred honor To guard and revere thee And our beloved country— Forever. Public Reference Library, ee Blossoms Now Forecast Luscious Fruit of Summer Parowax Seals in the Fresh, Fruity Flavor of Jams, Jellies and Preserves. A Sure Selling Product For Every Merchant--A Necessity for Every Housewife. HE enterprising merchant thinks ahead — and thinking ahead now, he places orders for fruit jars and jelly glasses, for spices and for PAROWAX. The time is not far distant—a few weeks—when vine and tree, now blossoming, will yield their wealth of deli- cious fruit. Some will be eaten at once, but much will be canned, pickled or made into preserves, jams and jellies. Every housewife knows that to preserve her fruit and vegetables, she must seal them in containers with an air- tight seal. She knows that unless air is excluded they will ferment and become unfit for use. She has learned, either from costly personal experience or from the experience of others, that this is true. She knows now that PAROW AX will seal them tight, keep- ing the fresh, fruity flavor in, excluding mold and elim- inating danger of fermentation and spoilage. Its cleanliness and purity, together with the ease with which it is used, makes PAROWAX the first choice of the housewife, who has found it ideal for sealing her fruit and vegetables in jars, glasses and bottles. ° Standard Oil Company (INDIANA)5 : 910 S. Michigan Avenue Chicago, Illinois Michigan Branches at Detroit, Grand Rapids and Saginaw PAROWAX is a_ product which every dealer should stock in the early spring and have on hand throughout the summer. eee ns An attractive two-color count- er display case is packed in every case of Parowax. It helps sales. There is a liberal profit on Parowax for the dealer. The demand throughout the sum- mer is heavy and the turn- over rapid. Your customers will expect you to have PAROW AX for them, when they call for it. TA 0) aT ma v “ Forty-second Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids B. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. ee paid in Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. ————— CHINA MAN. Yes, he is peculiar. He stands up unarmed in a crowd and allows him- self to be shot down by machine guns in a cause he would not fight for if he were armed. He goes on strike with hundreds and thousands of others, not to benefit him- self but merely as a protest against what he regards as a case of abstract injustice; but he could not be brought to organize effectively to enforce jus- tice. He tolerates foreigners in his land, and despises them; he deals honestly with them in business matters and on occasion puts a boycott on their prod- ucts so effective as to break the back of an entire nation’s trade. While recognizing the essential fu- tility and wrong-headedness of Bol- shevism, he permits himself to be led by Russian agents into all kinds of excesses; he could never be a Com- munist, but he lends himself to the ends of Communists. He is fundamentally a pacifist, yet numerically he leads _the world in armies. He sees more wars and less bloodshed than are seen in any other country in the world. He refuses to take wars seriously, but is constantly engaged in them. We cannot understand him at this distance or at any distance. Yet or- dinarily he is easy to deal with. We feel thats he does not understand us and at the same time suspect that he plumbs our inmost motives. We want to do business with him and to help him adapt himself to the scheme of world civilization. He goes on the warpath against all foreigners and we land marines in his cities. We judge him by our standards and are usually wrong; he misjudges us by his standards, and we are not sure that he is wrong. And when the present troubles have GRAND RAPIDS, WEDNESDAY, JUNE 24, 1925 quieted down the Chinese will remain just as much of a puzzle as ever. —_———————EE —_—_—_—_—_—— NO MARKED CHANGE. There has been no marked change recently in general conditions which is calculated to affect the business situa- tion as a whole, although in some in- stances a tendency to improve is man- ifested. A betterment in all kinds of construction activities, for example, is reported from different sections of the country. The gathering of the winter wheat harvest, under way in various portions of the Middle West, is also providing employment for many thou- sands. Chain stores and mail order houses are increasing their sales over last year’s totals, and many of the de- partment stores and specialty shops report similar gains. Distributive channels continue to be busy in pro- viding goods which retailers are clamoring for in order to fill in ill- assorted or depleted stocks and which ought to have been bought long ago in anticipation of the warm weather. Buyers from out-of-town stores have been coming to the city in fairly good number, considering the season of the year. Some are here for preliminary Fall requirements, but most of them are after goods immediately needed and to be shipped by express. The primary markets are doing little, as is cus- tomary at this period, and things are not expected to pick up much in them until about the middle of next month. At that time a better line will be had on Fall prospects in the farming re- gions and industrial output can be better gauged. Just now there is suffi- cient uncertainty about the situation for the last half of the year to induce hesitation on the part of merchants. ————— SEASONAL BUYING. A great many of those engaged in merchandising apparently find it neces- sary to be reminded that the Summer has just begun. They are so accus- tomed to looking forward that they keep on anticipating the seasons long in advance instead of concentrating more on what is about them. This accounts for the eagerness often shown in offering jobs and clearances just about the time when sales at normal prices should be at their peak. There has not been so much as usual of this kind of procedure this month, especial- ly in the garment trades; but it is likely to be stimulated because of the Fall openings which have just oc- curred and which direct attention to offered for wear after the The disposition is what is Summer is over. generally to get rid of the stock in hand as speedily as possible and at any old price in order. to make way for next season’s displays. Manufacturers are at one with retailers in this mat- ter, and the latter are the ones who try to take advanage of such a sitla- tion. In the lines of women’s wear, from shoes to hats, the practice has been to keep on producing numberless styles, each of which is designed to last for only portion of a season. The original purpose of this was to stim- ulate sales, but the real effect is to keep the minds of buyers unsettled and to make retailers wary of stocking up on goods that would only sell during a temporary vogue and until they were displaced by others a little more up to date. This evil is one which is square- ly up to the producers. Ce ae areal MACMILLAN’S POLAR QUEST. Undiscouraged by the failure of the Amundsen attempt to fly to the North Pole, Donald MacMillan has sailed on his Northward trip to explore the Arctic domain. His enterprise may or may not carry him to the Pole, for that is not the primary aim of his expedi- tion. He says himself that should he attain that goal it will be merely in- cidental to his contemplated explora- tion of the land area which both he and Peary believed they saw in 1913. Mac- Millan’s faith in their discovery is not shaken by the elusive glimpses of the land they then obtained, its disappear- ance and different stages of the light and time. And his belief is strengthened by the specula- tions of the scientists, who account for tidal variations solely on the theory reappearance at that there must be land in the locality. MacMillan’s expedition is equipped with every modern facility which ex- perience and invention can suggest. He expects to utilize the airplanes with which the party is well supplied, and one will always be kept in reserve in case the exploring flights—to be made If all goes experience in in pairs—come to grief. well—and MacMillan’s the Arctic has taught him that that IF is not to be discounted—the explorers should cover in a day a region that it would take three traverse with dog sledges. safe to assume, also, that accrue to the expedition will be shared by all. MacMillan’s own experience with Peary, if nothing else, will have months to And it is whatever glory may taught him this. se ciereneaenemesicm ITALY STEPS UP. To-morrow will begin discussions be- tween Italy and the United States looking to a war debt settlement. Mus- solini has said the word which puts Italy in front rank of those who are stepping up to the cashier’s desk. Mussolini has immense advantages over the others. He has no home poli- tics to placate. What he says, goes, un- less and until some one is willing to spill blood to say him nay. War debts could not, within the bounds of any conceivable development, be turned in- to a fighting word. Next month, Belgium, barring acci- dents, will be in line for discussion. Number 2179 Advices from France are awaited ex- pectantly. It is to the advantage of debtor nations to have the conversa- tions overlap, as it is scarcely possible for more favorable for one to hope treatment than another. TS Roald Amundsen has failed, but fail- ed gloriously. His first of the self-salvage only hints at difficulties overcome and privations suffered. He speaks of the “tremendous effort” of getting a plane out of the ice-pack and leveling a starting place along the frozen surface. One plane had to be abandoned and all the fortunes of the party committed to the other. Rations were reduced to less than a pound a day in a fight against time and hazard. And when after “man trials and tribu- lations” a crack opened in the ice of this Arctic air field, the word had to be given to get away in a hurry and take the final risk. That was the su- preme moment in the adventure, and it holds a thrill for all of us. Captain Amundsen has added to his prestige by the skill and courage which he dis- played in extricating his party from At King’s Bay story their desperate plight. he had said that he would have more faith in his feet than in the airplanes in the event of trowble, but he will have to make his acknowledgments to the flying machine after all. TT The Scopes trial at Dayton, Tenn., may not settle the Bryan contention that you can’t make a man out of a monkey, but it will settle that you can’t make a goat out of a press agent. “Nick Gibson, publicity promoter,” has risen on his hind legs to declare that he originated “the monkey trial’ for the purpose of putting Dayton on the map getting $1500 for himself. After getting $150 Gibson charged, and proceeded to “gum up the He has brought suit for the and was dis- cards. remainder of the sum he thinks is due on his idea. Citizens of Chattanooga, who exhibited an unmonkey-like jeal- usy from the beginning, immediately began taking advantage of the troubles of the Dayton promoters. They assert that Judge Raulstone allowed. the Scopes indictment to be illegally drawn thus unfairly shutting Chattanooga out of the limelight. They propose that a new indictment shall be drawn against a Chattanooga teacher, so that the trial may be held in that city, where there are a great many more people who be- lieve they are and are not ascended from monkeys. All of which adds to the gayety of an amusing situation. You cannot easily make your store the biggest of its kind in town unless it already approaches that position, but you have it within your power to make it the best in one way or an- other. copiers wpe ec alam te ates wee te Bnet ee 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. Grand Rapids, June 22—There has just come to my attention from Mr. IL I. MacQueen, Secretary of the Pittsburgh Association, the following letter: Enclosed you will find a statement re- garding a bogus check operator who is working in your district and who appears to be confining his efforts to department stores in various towns which he has visited. We are very anxious, if possible, to apprehend this individual or individuals and we are sending out this general warning in the hope that using such channe!s as you have open to you that you will have your members warn their customers to be on the look out for this erook. It occurs to me that if you could get word to your merchants at once, especial- ly those selling clothing lines, they might direct their salesmen to spread a dragnet through this section of the country. You may be sure that I will appreciate any assistance you may be able to give us in apprehending this check operator.” Possibly you would like to give some publicity to it in your paper. Thanking you for whatever you can do that will be for proection of mer- chants, | am E. De Groot, Acct. Sec’y. G. R. Credit Men's Ass'n. The following description ot the chap accompanies the above letter: A man giving the name of Ww. 1 Turner or H. A. Donnelly and bearing the following description: Age—45 to 950. Height—5 foot, 5 inches to 5 foot, eight inches. Weight—160 pounds. : Complexion — fair —smoota tace, light hair and eyes. Wearing light gray suit, straw hat, tan shoes, rapid and convincing talker, with pleasing personality, 1s going over the country cashing checks purported to be issued by National Tube Co., Lorain, Ohio, drawn on the National 3ank of Commerce, Lorain, Ohio, to the order of H. J. Turner or nA A. Donnelly and signed by Harrison E. feo: ot 4. E. or EL A. Rawlinson, Treasurer. The checks range from $84.50 to $137.50. In the cases brought to our attention the payee, who, of course, endorses in the presence of the one ‘ cashing the chck, the victims thus far being retail merchants and department stores, it being the plan for the payee to make a purchase upon the excuse of not having sufficient currency and then he springs the spurious check and departs with both merchandise and cash. In one case he got away with all of the money simply on the pre- text of making a purchase. So far he has operated in Baltimore, Maryland; Norfolk, Virginia; Louisville. Ken- tucky. Flint, Michigan, and the last operation that we know of was in Grand Rapids,, Michigan, on June 9— the Wurzburg Dry Goods Co. at that point heing the victim to the amount of $137.50. The man exhibits the follewing line of credentials. all of which are fraud- ulent, viz: Letters purporting to be from Na- tional Tube Co. Automobile license card (state and number unknown). Membership card of Elyria Country Club, Elyria, Ohio, issued to WwW. f- Turner. Various bills and statements (all receipted) purporting to be from mer- chants in Elvria, Ohio, a city about six miles from Lorain, Ohio. In his conversation he alleges to be a renresentative or traveling man, traveling for us out of Lorain, Ohio, at which point we have a plant but no bank account. Checks of pale green color on Ham- mermill safety paper. With the promised co-operation of Assistant Attorney General William J. (“Wild Bill”) Donovan and backed MICHIGAN by a war chest of more than a million dollars, the National Association of Credit Men at their thirteenth annual convention at Washington this month, have launched a campaign to halt com- mercial crime in America. Credit crooks are to be pursued relentlessly and the association has made plans to open three central administrative of- fices in New York, Chicago and San with twenty- five other important cities of the coun- Francisco, branches in try. Business loses an average of more than $250,000,000 a year because of bad credits, according to the report of Chairman William H. Pouch of the national committee which raised the million dollar war fund. This loss af- fects everybody from producer to con- sumer. In this connection Mr. Pouch said: “First, the retailer suffers from un- the merchandise which is thrown upon the market by the business burglar or his accomplice. fair competition from distress “Second, the manufacturer or whole- saler suffers by excessive credit losses. “Third, the consumer in the end bears the burden, because the manu- facturer, wholesaler and retailer must charge higher prices to make up their ee losses The $1,000,000 fund was subscribed by credit men in the various Cities. New York subscribed $381,096, Phila- delphia $70,985, Baltimore $26,030, Milwaukee $24,850, Indianapolis $21,- 005. Cleveland $54,251, Chicago $/1- 500, Buffalo $28,360, Pittsburgh $41,- 014, St. Louis $45,000, City $18,000, Detroit $55,610, Minneapolis and St. Paul $59,805, Cincinnati $82,- 665, and Boston $92,770. The com- mittee on investigation and prosecu- tion reported that in the seven years it has been in operation it has had a total of 276 fraudulent debtors con- victed. Altogether, it reported, 824 cases were accepted, 601 indictments obtained and $528,269.60 in concealed Kansas assets returned to estates. Colonel Donovan told the credit men that United States district attorneys throughout the country “will welcome your assistance” in disclosing commer- cial fraud. In the prosecution of al- leged crooks, Colonel Donovan com- mended the credit men for their rec- ord, and proceeded to explain on what principles the Department of Justice operated against this class of suspects. “The Bureau of Investigation,” said Conoel Donovan, “Is a detective bureau, but it is a bureau made up of educated, trained and skilled men, who, I think most of you agree, have been of the greatest assistance in bringing, during the last year or so, some of the big commercial crooks of the country to justice. The bureau is successful because in the preparation of a case they see the day of ultimate trial by a jury and they know that not suspicion is not enough, and that cer- tain rules of proof must be followed. “Commercial fraud is particularly hard to trace. The prosecuting forces of the Government are not large enough or sufficiently equipped to properly deal with the detection and prosecution of frauds arising out of June 24, 1925 TRADESMAN ‘Time, Telephones an Time-Tables HERE’S no such thing as falling behind schedule or missing a town or two if your salesmen use Long Distance to supplement regular visits to the trade. Appointments made by Long Distance will enable the sales- men to avoid unnecessary de- lays and to step in ahead of waiting competitors. Thus, they can save time and make their trains. By making Long Distance calls from “Key Towns,” too, sales- men can cover remote points otherwise infrequently visited and so keep in constant con- tact with the whole area. Use Long Distance to Build Business MICHIGAN BELL TELEPHONE CO. BELL SYSTEM ' One System—One Policy— Universal Service ie t th , } ’ } s Ao n 4 > ae 4am ai > ia ‘i — ae? ® 4 5 oe ik er 4 of a a i) > a ; y 4 Be? ay A. a — June 24, 1925 business transactions. It must go for assistance to you men who have an intimate and detailed knowledge of business.” The drive against credit crooks, Col- onel Donovan said, should not only be aimed at catching the guilty and prose- cuting them, but at prevention. More stringent demand that all merchants keep accurate books of account and be prepared to submit financial state- ments was recommended by _ the speaker. “Tt is apparent,” he said, “that finan- cial statements have a direct bearing upon concealment of assets and other commercial fraud prosecution. Every Federal Reserve Bank requires from its member banks financial statements to cover commercial paper offered for rediscount.” _—_——— E. A. Sinclair, of Troy, Kansas, writes a salesman recently called on him representing “The Oklahoma City Tape Co.,’ selling tape and tape ma- chines. By buying ten rolls of tape with the druggist’s advertising printed on it, which they were to print, the druggist would be given a tape ma- chine free, and if cash was paid an additional 10 per cent. discount was allowed. Mr. Sinclair bought on these terms and after waiting quite a while for his tape and machine, he wrote the company, but the letter was returne : unclaimed. He then wrote the Cham- ber of Commerce of Oklahoma City enquiring about this Company. The Chamber of Commerce secretary re- plied, saying: For your information let me advise you that we had never heard of the Oklahoma City Tape Co. previous to the time we received the letter similar to the one written to us by vou. Upon investigation we found that three men, who used the trade name of “Sanford and Nordeen” (that being the names of two of them) and the third person must have been your man. “A. Holinquest,’ bought about 20 tape machines, gummed tape, etc., from the Oklahoma City Paper Co. for $7.50 per unit, tape and machine. One of the partners went to Salina, Kansas; one in another direction and one re- mained here around the office of the S. W. Merchants’ Transfer and Stor- age Co. for about two weeks, then he disappeared. In about three weeks from the time these men left the city, this organiza- tion commenced receiving complain s. The writer feels that you are a victim of misplaced confidence and in case you never run across these fellows again, will be compelled to put that particular transaction down on_ the “Experience dearly paid for” column. No. doubt druggists were caught by his same fraud ,as the trio are no doubt working the other same or some other graft somewhere else by this time. ——_+- > Hides, Pelts and Furs. Green, No ft oe oo og Crean, 30o 2 0s Cured, No 1 2. eo 18 @ured, ING. 3 2) ee 09 Calfskin, Green, No. 1 _______- og Calfskin, Green, No. 2 __. : 151% Calfskin, Cured, No. 1 —~ es aS Calfskin, Cured, No. 2 _-__- _ 16% Horse, No. too _. 2 60 Horse, No. 2 22.) 2 50 Pelts. Oid Wool 2 ee 1 00@2 50 eames 2 1 00@2 00 Sheariings 2205) 50@1 00 Tallow. Prime - 07 No. 1 06 No. 2 05 Wool. Unwashed, medium —.-._____-_-____ = @40 Wmwashed, rejects 292. 27 2s @32 Unwashed, fine -----_-_----___..--- @40 MICHIGAN Look For the Usual Yearly Calamity Rumor. Grand Rapids, June 24—This is of fered the retail grocery trade and can be taken for what it is worth, but— If history repeats itself insofar as coffee is concerned, no doubt the re- tail grocer can expect to receive in the course of the next two to three weeks (as it has from year to year) vague rumors of a damaging frost to the coffee crop now being harvested. Or possibly the diet, like the times, will be changed this year, and instead of the “frost” rumor, there will be given to the retail grocer confidential infor- mation that a rumor is in circulation around New York and New Orleans to the effect that a pestilence has swept over South America, perhaps a drought, or possibly a deluge might be the catastrophe this year. No, not a deluge. It couldn’t be used very con- sistently, because the good Lord him- self has promised never to again slfow his displeasure in this manner. Never- theless, something will just have to happen again this year. So, Mr. Grocer, don’t be surprised when vou hear of the yearly calamity to the coffee crop. This information will be passed along to you by the salesman who re- ceived it from the buyer, who received it from the importer, who received i from his principal in Brazil, who re- ceived it from—. Now where did he receive it? Well, it doesn’t make any difference where he received it. He re- cived it just the same. The rumor is in the air. The odds are that the ru- mor is nothing more than air, and the air down there is usually hot. P. F. Walsh, Jr., Mer. Coffee Dept. Worden Grocer Co. ————_»+->____ Drug Store Owner Routs Bandit Pair. Detroit, June 20—Friday night two men entered the City Drug Co., at 503 Jefferson avenue East and at the point of revolvers took $37 from the cash register. Saturday night, two men answering the description of the first pair as nearly as the frightened clerks could recall, entered the same drug store for ihe same purpose. “Turn over your jack!” they com- manded David Stendon, the proprietor. “T’ll turn over nothing!’ Mr. Sten- don replied. “I stand on my rights this time.” Seizing a revolver he had concealed behind the counter, he fired. One of the visitors uttered a crv of pain. They fled to the curb and disappeared in a waiting automobile, leaving behind a spot of blood on the floor. “T held the fort,’ Mr. Stendon told the police. —_—_+~+.—___ This Display Convinces. There is only one reason why resi- dents of your community buy from large city merchandise houses, and that is they believe they The advertising of the directed to- ward the education of his trade that they can save money by buying at his store instead of sending out of town. A step in this direction is to take the catalogue of any mail order house which does a large business in your community. Select therefrom an ar- ticle which you either carry in stock or can buy and sell at a lower price than quoted by this mail order house. Display it in your window with the price tag attached, and at its side place a catalogue of this maal order house, opened on the page on which the ar- ticle is catalogued. You should also call their attention to the fact that you not only sell at a lower price but you can save. transportation, mail order save money. lecal retailer should be mail and money order cost as well as the delay, TRADESMAN Four Methods of Attracting Trade There are four principal ways of attracting customers, of getting them into a buying frame of mind—window displays, advertising, by mail and by personal solication—and, of these four, we would place the last mentioned, the personal solicitation—and, of these four, method at the head of the list. While the other three are all good, to an ex- tent depending entirely on how thor- oughly and continuously they are ex- pressed in terms of actual utility, they lack that most important of selling requisites—the point of personal con- tact. Mr. Customer may see something he needs in your window, but being on his way to meet an engagement, he puts off his business call until some more propitious time; he may read your adver- tisement in the local paper and make a mental resolve to stop in and see the goods advertised, but one thing after an- other crops up and he forgets all about it; he receives your mail matter, or not, often depending on who gets it first from the hands of the letter carrier, but even if he does, it is very apt to find its way to the willow morgue on general principles —not enough time to consider circulars when there is so much other reading matter at hand and the loud speaker on tap; but, when you corner him in your own store by the personal face-to-face method, he’s simply got to pay attention, to say ‘yes’ or ‘no’ to your proposition right then and there, and, if he’s in the market for anything at all—he’ll buy it. It’s the time and the place, the buyer and the seller and the goods all brought to- gether—the real peak of every business transaction. \WORDEN (FROCER COMPANY Wholesalers for Fifty-six Years The Prompt Shippers MICHIGAN TRADESMAN 2 ‘ come : Ault Rod TM pra he Z OP UAV OS a Y) i re CG Movements of Merchants. Wacousta—H. E. Hemmingway succeeds L. W. Saxton in the grocery business. Fremont—D. G. Fitzsimmons suc- ceeds R. D. Miller in the grocery business. Coopersville—The Coopersville State Bank has increased its capital stock from $30,000 to $40,000. Monroe—The Kroger Grocery & Baking Co. has taken possession of its store at 18-Washington street. New Buffalo—The New _ Buffalo Lumber & Coal Co. has increased its capital stock from $15,000 to $50,000. Onekema—Louis Haidt has opened a cigar, confectionery, ice cream and billiard parlor in the Hoffman building. Port Huron—The Rosenthal & Win- kelman_ Co., store, has changed its name to the Winkelman Co. Grand Rapids—Otter, Inc., 41 Mon- roe avenue, N. W., haberdashery, has increased its capital stock from $25,000 to $60,000. Benton department Benton Har- bor-St. Joseph Gas & Fuel Co. has changed its name to the Michigan Fuel & Light Co. Detroit—The Universal Concrete Products Co., 3444 Russell street, has changed its name to the Universal Tile & Supply Co. Wellston—Hobart Axsom is erect- Harbor—The ing a store building which he will oc- cupy about August 1 with a stock of fresh and salt meats, etc. Reese—Fire destroyed the Blue Bird Inn, entailing a loss of about $12,000, with $3,000 insurance. Phillip J. Herz- berg, owner and manager, believes it may have been of incendiary origin. Fire damaged the confec- tionery store and restaurant of Michael Kassam, 211 Lapeer street, entailing considerable loss whicn is covered by insurance. Kalamazoo—C. E. Folger, formerly Saginaw in charge of the carpet department of Gilmore Bros. store, has engaged in the carpet making and laying business under his own name. Smith is building a large addition to his store will Onekema—Truman M. building and open a_ hardware store in connection with his dry goods and grocery store. Sturgis—Albert C. Bay, who has conducted a meat market here for the past 15 years, has sold it to Ralph Ritsema, recently of Kalamazoo, who has taken possession. Ludington—David Gibbs is adding a women’s rest room to his model gro- cery store. All the creature comforts essential to such a feature will be in- stalled and maintained. Ann Arbor—The Ann Arbor Dry Goods Co., 316 Main street, has dis- solved partnership, Max Bittker retir- ing. George Bittker will continue the business under the same style. Reese—Winterstein Bros. has been incorporated to conduct a_ general store, with an authorized capital stock of $20,000, of which amount $12,300 has been subscribed and $2,992.50 paid in in cash. Plainwell—The Lawrence hotel has been sold to James Vander Wege, of Holland, who has taken possession and is modernizing the building and putting it in condition to handle the tourist trade. Bitely—L. C. Zettlemoyer has erect- ed a new store building, 34x60 feet in dimensions, one story and basement, with bungalow residence in connec- tion. Mr. Zettlemoyer is the oldest established merchant in Bitely. Detroit—Lubin’s, Inc., Washington Arcade, has been incorporated to con- duct a retail business in shoes, hosiery, shoe findings, etc., with an authorized capital stock of $75,000, all of which has been subscribed and $20,000 paid in in cash. Owosso—Property of the John R. Kelly Co., a plumbing concern, will be offered June 27 at receiver's sale. In the petition for dissoiution the inven- tory showed assets of $93,684, and bills payable at $79,676.08. There were 88 creditors listed. Port Huron—Directors of the New Egyptian Portland Cement Co. have authorized the addition of new equip- ment, to cost $100,000. Production this year so far has increased 22 per cent. over 1924, and shipments have grown 10 per cent. Detroit—The Columbia Furniture Co., 30 East Columbia street, has been incorporated to conduct a retail busi- ness with an authorized capital stock of $5,000, all of which has been sub- scribed, $1,300 paid in in cash and $2,019.39 in property. Detroit—The Deane-Harris Co., 2369 West Fort street, has been incorpor- ated to conduct a general heating and plumbing business with an authorized capital stock of $25,000, of which amount $4,000 has been subscribed and paid in, $2,000 in cash and $2,000 in property. Detroit—The Clover Creamery Co., 8230 East Forest avenue, has merged its business into a stock company un- der the same style, with an authorized capital stock of $200,000 common and $10,000 preferred, of which amount $10,000 has been subscribed and $1,000 paid in in cash. Detroit—Cross Bros. have merged their hardware business into a stock company under the style of the Cross Hardware Co. 10328 Woodward avenue, with an authorized capital stock of $10,000, all of which has been subscribed and paid in, $5,050 in cash and $4,950 in property. Saginaw—Samuel Schwinck, whole- sale and retail meat dealer, has pur- chased the property formerly occupied by the D. A. Bentley Produce Co. on Water street and will remodel it and build a large addition, installing mod- ern sausage making machinery, refrig- erating plant, etc. All of the manufac- turing and wholesale business as well as all storage will be taken care of at the new plant. Republic—The stock in Levines’s department store has been sold by Louis Levine, the owner, to Israel Malsin, of Iron River. The business was established forty years ago by Barney Levine, a pioneer of this sec- tion. Mr. Malsin was formerly inter- ested in the Krom store, in Iron River, and has had considerable experience in merchandising. Mr. Levine will de- vote his time to business interests which he has in Chicago. St. Joseph—Assets of the Gurinian Candy Co., were sold at public auction to a committee representing a major- ity of the bondholders for $107,473.49. The bondholders’ committee was the only bidder. The company may, AE) it wishes, redeem the plant and other assets at the price paid within the en- suing six months. If the assets are not redeemed by that time, the title passes to the bondholders. The bond- holders’ committee, which comprised Kirk E. Sutherland, Fred W. Tebbe and Frank A. Kelble represented all but about $8,000 of the outstanding bonds of $125,000. For the assets they paid $100,000 plus $7,473.49, the bill of the trustee, the Michigan Trust Company, of Grand Rapids, for expenses in tak- ing care of the plant and for services. Manufacturing Matters. Detroit—The Radiant Specialty Co., 4027 Twelfth street, has increased its capital stock from $3,000 to $40,000. Detroit—The Western Rosin & Tur- pentine Co., 6512 East Palmer avenue, has increased its capital stock from $75,000 to $100,000. Detroit—The Michigan Brush Man- ufacturing Co. has plans for extensive enlargements of the present plant on Michigan avenue. The company was recently incorporated for $50,000, fully paid in. Grand Rapids—The Kent Iron & Metal Co., 636 Lettellier street, has been incorporated with an authorized capital stock of $50,000, of which amount $30,000 has been subscribed and paid in, $12,500 in cash, and $17,- 500 in property. Detroit—The Handy Cleaner Cor- poration, 3021 Wabash avenue, has been incorporated to manufacture and deal in auto and motor accessories, with an authorized capital stock of $110,000, $5,000 of which has been sub- scribed and paid in in cash. Detroit—The M. Unger Co., 1822 East Woodbridge street, has been in- corporated to manufacture and sell at wholesale and retail, glass, and arti- cles for the auto industry, with an authorized capital stock of $25,000, all of which has been subscribed and paid in in cash, .my absence. June 24, 1925 Hamtramck—The Victor Light Co., 12031 Joseph Campau ayenue, has been incorporated to deal in electric sup- plies, fixtures, lamps, etc., at retail, with an authorized capital stock of $20,000, all of which has been sub- scribed, $5,000 paid in in cash and $10,000 in property. Benton Harbor—The General Die Casting Co. has been incorporated as a subsidiary of the Benton Harbor Malleable Foundry Co., and will re- move from Chicago to Benton Harbor, with plant located on Graham avenue. The corporation is authorized to issue capital stock of $60,000. All stock has been subscribed and $40,000 has been paid in in cash. There are 1,200 shares of common stock of $50 par value each and no preferred stock. Owosso—Coincident with purchase of the old Detroit Creamery property, which will be occupied for the manu- facture of the Sorg engine, comes an- nouncement of the incorporation, in Michigan, of the Sorg Engine Manu- facturing Co., capitalized at $100,000. O. J. Eckland, who has been a produc- tion official of the Duluth plant of the Marshall-Wells Co., has been engaged as superintendent. The principal ac- tivities at the start will be directed to- ward production of the four horse power Sorg engine. The plant will get into real production by October, and within a year from the present time it is estimated by Mr. Eckland that he will have sixty men employed. ——_..-—-————— Gabby Gleanings From Grand Rapids. Grand Rapids, June 23—Louis J. Koster, of Grand Haven, writes as fol- lows: “My daughter has arranged a personally conducted tour for her mother and father, and we three leave here Saturday morning, June 27, going to Chicago, Kansas City, Colorado Springs, Denver, the Grand Canyon and Los Angeles. We will remain there until about Aug. 1. When we ex- pect to go to San Francisco, Portland, Seattle, Vancouver, Glacier, Lake Louise, Banff, Winnipeg, Minneapolis and home. We are not rushing through. We expect to stop at each of the citic mentioned a day or two and do most of our traveling day time, so that we can view God’s wonderful handicraft through the vallevs of California and the Canadian Rockies by sunlight. Our stop at Denver will be in the nature ot a visit with one of Edson, Moore. & Co.’s_ traveling men, who is_ being treated for tuberculosis there. I think it will do John Afman a lot of good to see one of his fellow employes, fcr John is still with E., M. & Co. I have been with the old house for nearlv forty-six vears and I think I can stand this—my first really long vacation. The firm said to go and stay as long as I wished, and they will send our Mr. Long out to cover my territory during I have friends in nearly all the places mentioned in the United States and expect to forget the dry goods game for the time being and sec the countrv and visit them. I do not expect to linger around Hollywood or to go to Tijuana, in Mexico, for you know I have arrived at that age where I must behave. I have no choice. Tt is now a necessity and, besides, mv family are with me. We do not ex- pect to get back until the last of Au- gust and the mere anticipation, of trav- eling with my family and _ visiting the greatly praised beauties of the Golden West seems to have put new life in me and we all look forward to a good time.” —__2.-.->————- Wants which go every which-way must have a sense of direction. >> —___ Review of the Produce Market. Asparagus—Home grown, $1.50 per doz. bunches. 3ananas—/7@7'c per Ib. Beans—Michigan jobbers are quot- ing as follows: CE Pea Beans _.._..._____.- & §.55 Light Red Kidney ...----__-- 9.50 Hare Red Kidney -_.-._-__-__ 10.00 Brown Sweae —...__._____ 5.00 Beets—New from Mississippi, $1.75 per hamper. Butter—Since the last report the market for fine creamery butter has declined about le per pound, meaning particularly fancy creamery. The cause was the fact that offerings have been heavy and the demand only moderate. At the present writing the situation is steady, with a satisfactory demand. Undergrades of butter are irregular in price and not wanted. Local jobbers hold fresh creamery at 42c and prints at 44c. They pay 22c for packing stock. Cabbage—$6 per crate for new from Mississippi. Cantaloupes—Prices are higher, due to short crop and strong movement. Local jobbers quote as follows: Standande Ue $4.75 I oi eee ine 4.75 Ponyg 4.00 Bigts oo 2.50 Carrots—$1.35 per bu. for home grown; $2 per hamper for new from Mississippi. Cauliflower—$3.25 from Florida. Celery—Florida. $1.10 for Jumbo and $1.50 for Extra Jumbo; crate stock $8 for Florida. Cherries—Sour command $4 per crate of 16 qts. Cucumbers—lIllinois hot house com- mand $3 for extra fancy and $2.50 for fancy per box of 2 doz.; Alabama hampers, $2.75. Ege Plant—$3 per doz. per doz. heads Eggs—In spite of the comparatively moderate weather a good many of the eggs that have come forward have shown heat defects, thus reducing the percentage of strictly fine eggs. The demand for these has been very ex- cellent during the week and prices have advanced 1@1'%c per doz. Un- dergrades of eggs are in very poor request. Local dealers pay 29c for candled stock. Field Seeds—Local jobbers quote as follows, 100 Ibs.: Timethy, fancy o...-____--.__ $ 8.00 Thnothy, choice --.......-...-- 7.60 Clover, medium choice -------- 32.00 5 Clover, Mammoth choice ------ 32.00 Clover, Alsike choice ---------- 25.00 Clover, sweet .-----__---._....---= 13.00 Alfalfa, Northwestern choice -- 23.50 Alfalfa, Northwestern fancy ---- 24.50 Alfalfa, Grimm, fancy ------.-- 42.00 White Clover, choice ---------- 55.00 White Clover, prime —-.-_---.-.. 48.00 Blue Grass, choice Kentucky -- 32.00 Red Top, choice solid --------- 18.00 Vetch, sand or winter -.-------- 9.00 Soy Beans, Ito San ----------- 4.50 Miltet. German __.-._......._. 6.00 Millet. common _..__...__-_-_... 5.50 Millet, Hungarian -.____..--_.. 6.00 Sudan Grads __._______..._._.. 7.00 for Italian. according to Garlic—35c per string Grape Fruit—$5.50@6, quality. Green Onions—Charlots, 60c per doz. bunches. Honey—25c for comb; 25¢ for strained. Lemons—The hot weather has near- ly doubled the price. Quotations are now as follows: Sly Sueigt 2. $12.00 300 Red Ball _......... 11.50 S60 Red Ball 1. 11.50 Lettuce in goon demand on the following basis: Califonia Iceberg, 4s and 4%s --$8.00 Hot House leaf, per lb. ---------- 10¢ Onions—Texas Bermudas, $4.50 per crate for White or Yellow; Egyptian in sacks, $7.50. Oranges—Fancy Sunkist are now on the following basis: Valencias 6. $8.50 150 8.50 M60 8.50 200 ee 8.50 216 8.50 2. 8.50 OR 8.00 Oe ee 7.00 Red Ball, 50c lower. New Potatoes—Carolina stock com- mands $6.50 per bbl. for No. 1 and $4.50 for No. Z. Parsley—60r per doz. bunrhes for home grown, $1 per doz. bunches for Louisiana. Parsnips—$1.25 per bu. Peppers—Green, 60c per doz. Red command $5.50@6 per crate. Potatoes—Country buyers pay 50c in Northwestern Michigan; 60@75c in Greenville district. Poultry—Wilson & Company pay as follows this week: Pineapple—All sizes Spanish Heavy fowls __.... 23 Right fowls 9. 16c fees CW 35c froivers, 14 Ib. to Z ih. ~.....__ 30c Radishes—25c per doz. bunches for home grown. Spinach—$1 grown. per bu. for home Strawberries—Home grown are in small supply at $3.50@4 per 16 qt. crate. Sweet Potatoes—Delaware Sweets $3.50 per hamper. Tomatoes—Home per 7 lb. basket. Veal Calves—Local dealers pay as follows: $1.75@2 grown, Baney (252 13%c Good 12%c Mediim 22 10c Wie a 8c Water Melons—70@$1 for Alabama stock, 6 Advertising the Buy-Rite Stores of Omaha. Written for the Tradesman. My friend, Ernest Buffett, is putting over his idea apparently in good shape. The center of that idea is the Buy-Rite Stores of Omaha. I have told much about Ernest before this. Maybe you remember his remarkably efficient and effective price-marking system. Well, this Buy-Rite scheme is really a de- velopment from the price-marking idea. For Buffett is like others in this respect—when ideas start to sprout, they grow away beyond their original scope. Buy-Rite was started by Buffett with twelve stores, I believe, as the nucleus. The twelve stores were strategically located for Omaha’s better neighbor- hood trade. Hence they were strictly non-competitive. Now there are four- teen grocers in the organization. This much I have also told. So far the plan was confined to the buying end, as the name implies. But quite evidently as these men have intimately acquainted, confidence has been fostered. The next taken—they are now advertising co-operatively. I do not know who handled the advertis- ing at the start. Probably it was one of the grocers. The idea maybe was that they could save money by doing writing, planning and placing the advertising themselves. Great stuff, this save idea! Somebody has said that “it is to be observed that those who offer bargains grow rich faster than those who take advantage of the same. That applies equally well to those who cry “save” by way of buying their wares, but it is costly saving to make your own shoes. Some of the early advertisements were such a jumble of type, arrange- ment, names, offerings and addresses that any reader must be pretty wake- ful and attentive to grasp what it was all about. But the advertisemens now look as if a real advertising man had taken hold of the job. The first I have before me is a full page of the Omaha Bee, which is a detailed description of the Buy-Rite organization, its character and aims. In the middle upper portion is an out- line map of that portion of Omaha in which these stores are located. Each location is plainly shown. On either side, neatly arranged, are twenty-three reproductions of photographs. The pictures are those of nice looking men. Mostly they are pretty serious. Few of them “look pleasant please.” But all are clean-cut grocers with whom anyone would feel safe in trading. The type matter—of which there is plenty, but not too much—is well plan- ned, readable and skillfully arranged. The heading: ‘“Buy-Rite Stores Start 3ig Educational Campaign to Better Acquaint You With Buy-Rite Advan- tages and Policies” tells the tale, per- haps a bit bombastically. The type- man has not yet learned that small letters are more easily read than cap- itals, but that is a minor fault. Following are paragraphs devoted to “Complete outline of purpose and pol- icy outlined by Buy-Rite members” — a title which holds one “outline” too become inevitable step has been the work of many: “Endorsement seal marks fulfillment MICHIGAN of Buy-Rite Quality.” Under this head it is shown how everything sold by the Buy-Rite organization must pass rigid inspection. This is vitally im- portant. If true—that is, if such in- spection really is carried through re- gardless—this alone will justify the confidence and trade of Omaha. “Qualifications of Buy-Rite dealers” is worth quoting, both for the facts in the case and the merits of the expres- used: “Your Buy-Rite grocer has been trained in his vocation. He sions has accepted this vocation for his life’s work. To him the grocery business is his opportunity to be of service to his community. With purpose in mind he is working whole-heartedly to be of service to you and a success in his work. Service implies success; and. success comes only after Only grocers who have real- this likewise, service. ized both service and success are mem- bers of the Buy-Rite Each Buy-Rite member has been chos- organization. en because of his ability and willing- ness to serve and to save for you.” That stuff is good because it sticks to facts. And they are important facts. It is true that Buffetts crowd is made up of grocers everyone of whom was a proven success in his own business before Buy-Rite was formed. This 1s not an organization of lame ducks and weak sisters. These are not men who have behind them a history of com- plaint of “conditions” or bellyache about the unfairness of competition. Each of these men has been strong, enterprising and agressive enough to build up his own money-making busi- ness alone and unassisted. And that is one remarkable, unusual and vigorous condition. The stuff is somewhat weak because fully one-third of the words might be taken out of it and the sense made more direct, stronger, more convincing and clearer thereby. But this is a friendly criticism, as all of this story is intended to be. “The Buy-Rite grocer feels his re- sponsibility” is rather unfortunately treated. bad, too, because the heading is capable of splendid develop- Too ment. “You get the advanage of Buy-Rite carload buying” is a caption that re- quires extra careful handling. Part of it is thus treated: “The fourteen Buy- Rite members pool their purchases on most items, buy many items in car lots. A manufacturer saves selling and dis- tributing expenses, so Buy-Rite stores purchase at lowest prices. This sav- ing is passed on to you.” Maybe this is true. But it should not be stressed too often or too heavily, because Buy- Rite is service—and that is what should be emphasized rather than price. Given real values, this question of price will take care of itself auto- matically. “Your neighborhood is served by a Buy-Rite store” is vouched for by the map. Good point. “Buy-Rite stores are well equipped” is another good point. “You get the benefits of Buy- Rite expert buying”—dquestionable, es- pecially in view of the car-load-pur- chase stuff. “Buy-Rite stores offer most in service at the least’cost” is good stuff and well treated. Lastly, the “phone for food” idea is TRADESMAN EYNOLDS SHINGLES The very marked and continued increase in the number of lumber deal- ers who are discarding other asphalt shingles in favor of Reynolds is grat- ifying proof to us that the Reynolds policy of “quality first” is the right one upon which to build a permanent business. H. M. REYNOLDS SHINGLE COMPANY “Originator of the Asphalt Shingle”’ GRAND RAPIDS - MICHIGAN ESTABLISHED 1869 Se “eRARTERS ERB [[)alker wo MICHIGAN Makes Good hocolates at June 24, 1925 | | A A SR ef ee LOR ‘ June 24, 1925 MICHIGAN TRADESMAN emphasized with stress on its conven- ience, coupled with delivery. The other page advertisements are filled with better stuff than some of the earlier efforts, but there is too much mere reading; too much plead- ing a special cause. Along with that fault there is the much more serious one of listing a lot of merchandise on the ‘things-and- prices” plan. What tell has this crowd to do with “peaches, Hunt’s Supreme brand in heavy syrup, Yel- low free and yellow cling (halves), 3 large cans, 89c’’?? That is simply chain- cash-carry - serve - yourself - and - save over again. That is going right into the low-price, non-service class—where you don’t belong. Cut that out. If you are going to get close to the consumer, cut out that trade jargon and get down to the language Mrs. Consumer and her neighbors use when they talk over their teacups. Get it something like this: “Delicious California peaches, 3 large cans, 89c. These are unusual peaches. They are so large that only umpsteen pieces could be put into anyone can —and most of these cans hold but steen immense halves! The clings are firm- er than the freestones, and have that snappy flavor so difficult to define, but which you recognize instantly. The yellows are not quite so fine in tex- ture, but extra mellow—and this feat- ure appeals to many. Packed by Hunt Brothers—their Supreme brand. Noth- ing could be finer—syrup rich and heavy. Try a few—then our sugges- tion is that you put in a supply.” Go through the whole list this way. That will fill three times the space— with facts—and will be more effective. Paul Findlay. —_~++2—__—_. Human Interest in This. Advertising which has sufficient hu- man interest to put its readers into a reminiscent and friendly frame of mind is very difficult to obtain. One sug- gestion for such advertising is found in reproducing in your advertisements or windows historical or important news events connected with your city. Go to your local newspaper office and ask to see their local files of fifteen or twenty years ago. Copy from these files the interesting occurrences. The population of your city is constantly changing and it is but natural that the newcomers and new generation will be interested in the history of your city. When the newspaper files are incom- plete or unobtainable, the main his- torical events can be told to you by an old resident. In newspaper advertise- ments these articles should be con- nected up with merchandise advertis- ing. In window display, of course, merchandise can be shown. —_++2>—_—_ Battle Creek—Calling in of 50,000 shares of preferred stock by the Mich- igan Carton Co, is announced as a step in increase of capital from $1,- 000,000 to $1,500,000, according to Lawrence Fell, secretary. A total of 150,000 shares of common stock of no par value will represent the company’s new capitalization. The increase will provide improvements in plant ma- chinery and stock will be offered em- ployes. Eight Reasons Why People Should Buy at Home. Eight good reasons why the con- sumer should buy his groceries from the local merchant, instead of buying them from the mail order houses: 1. This store will duplicate the prices of any responsible mail order house on goods of equal quality, in the same quantities and on the same basis of delivery and payment. 2. This store will be glad to extend the advantage of credit to responsible persons, something which no mail or- der house will do. 3. This store is close at hand. You can visit it and examine your pur- chases before investing your money. Another advantage catalogue buying does not offer. 4. This store will promptly remedy or make right any error or any defec- tive article purchased. 5. Through direct and indirect taxa- tion I help support your schools, your churches and other institutions. No mail order house pays taxes of any kind here. This store is entitled to your support. 6. This store offers a cash market for any product of your farm. It is this more than anything else that gives your land its present value. 7. This store maintains a delivery service by motor truck in a broad area. You have no transportation charges to pay and you get your purchases much more promptly than you do from cata- logue houses. And furthermore you pay transportation charges buying from a mail order house. 8. Every dollar kept in circulation in this community helps to increase property values. Every dollar spent outside of this community that could as well be spent here helps to build up some other community at your ex- pense. —_—__» 2 --—___ Blotter Suggestions. If used properly, the blotter offers an excellent advertising media for the retail merchant who desires to keep in touch with his customers by mail. When carefully distributed a blotter is always useful to the recipient and the advertising thereon has a worth during a longer period. In using blotters, avoid the hackney- ed or “card” form of copy. Tell some- thing specific about your store, its goods, its policy. An ideal plan is to print a monthly calendar on a blotter and then describe and price a list of special values offered during the month. Another plan is to use the front of blotter for a facsimile store paper. This can be done by setting the heading across top and dividing the reading matter into two columns with a rule between. Items of interest about your store, its customers, goods and em- ployes should constitute the copy. Another plan is to issue a monthly blotter containing a picture and read- ing matter about some one article of merchandise you carry. Change the color of blotters with each printing when you use them for regu- lar mailing. If you exhaust the va- riety of colored stock, use different colored inks. GOODRICH THE WAY “Operating Steamships Every Day in the Year” LEAVE GRAND RAPIDS Muskegon-Grand Haven Michigan Electric Railway Electric Lines Via Holland ViaGrnd Hawn =| gd", EET ae DAILY Day Boat Every Saturday 8:40 P. M. G. R. TIME haeee Borne * 2. Except June 20th FARE FROM GRAND RAPIDS $4.20 Round Trip $7.30 Upper Berth $1.80. Lower Berth $2.25. SAVE MONEY—Travel the Cool, Clean, Comfortable Way Tickets sold to all points South and West. Reservations on Detroit, Cleveland and Buffalo Steamers Vacation Trips on All Great Lakes Steamers. Four Ticket Offices for Your Convenience as Follows: Muskegon Electric Michigan Electric 156 Ottawa Ave. PANTLIND Rear Hotel Pantlind. Citizens 65-671 LOBBY Citizens 4233 Main 671 Main 4470 GOODRICH CITY OFFICE PEARL AND OTTAWA IN CONSOLIDATED RAILROAD TICKET OFFICE W. S. NIXON, Gen’l Agt. MAIN 554 CITZ. 64-509 CITZ. 62-343 Bank by Mail As easy as mailing a letter 70 Siri aaa STS 4% Certificates of Deposit 4% Savings Accounts Interest compounded semi- annually. Your affairs kept strictly private. A STATE bank, and member of THE FEDERAL RESERVE SYSTEM. EXTRA SAFETY, for we make no UNSECURED LOANS. Send Check, Draft, Money Order or Cash in Registered Letter. Write for booklet on “Banking by Mail.” HOME STATE BANK FOR SAVINGS criststsenia Stes Capital and Surplus $312,500.00 Assets over $4,000,000.00 MICHIGAN TRADESMAN June 24, 1925 OVERREACHED THEMSELVES. Beyond the daily happenings of more temporary consequence and frequently unrelated to one another which mark the present course of busi- ness, a significant movement noted re- cently has been the disposition to make For a long time the or less a sellers’ market. buyers have been having things their own way. By contracting their pur- chases and delaying them up to the latest moment they succeeled in cowing producers into parting with their out- put at prices which admitted of little or no profit. Tactics of this kind have been particularly in evidence in textile lines and in what are known needle trades. It has been a rare thing for buyers of such commodities to or- der even the minimum of their require- ments at or near the opening of a sea- son, although they knew that at the very worst, they would be able to dis- pose of that much of the goods. Their hope and expectation was that by hold- as the ing back as long as_ possible they would be able to put the screws on manufacturers and gain concessions while taking no risks. They relied on producers feeling impelled to keep their plants going in order to reduce over- head and so piling up stocks on hand which the buyers could draw on when- ever they felt like it. The thing was as one-sided as the handle of a jug. What the effect of such a policy is has been shown in the recent reports of woolen and cotton mills to their stock- holders and explains why it is that about one-third of the jjobbing manu- facturers of women’s wear are forced every year, as the Commission re- out of business Governor’s Advisory cently reported. But there are now evidences that the worm is beginning to turn and that producers will at least try and have some say. Mills have been curtailing their output to correspond somewhat with the hand. In conse- quence, supplies of some needed kinds have not been available to buyers when they sought them. The recent hot spell brought this matter acutely to atten- tion. Take the matter of underwear as an example. A cool and rather late Spring afforded a pretext for buyers to hold off in purchasing. Makers of the goods in question, being in receipt of good orders for heavyweights for Fall, got busy on what they had under order as soon as they could after dis- posing of the small amount of light- weight stuff contracted for. When hurry calls came in for Summer sup- plies these were not to be had in many instances, nor were the mills disposed to go out of their way to help out the delinquents. The excuse given for not ordering, namely, that buyers were waiting to see what raw cotton would sell for, was rightly considered a mere pretext because any possible difference in the cost of the raw material would only amount to a few cents a dozen in that of the finished goods. This was especially the case with nainsooks. Something of the same kind of em- barrassment came with tropical wor- steds, for which there was a sudden demand, and for other hot-weather merchandise. Lack of stocks by re- tailers hurt their business and taught them a lesson they are likely to heed orders in in the future. And sense the meaning of these happenings more than the producers, who are beginning to see their opportunity. COOLIDGE. WAVING THE CLUB. The Coolidge Administration does not want trouble next winter, so it has gone to the Chicago Board of Trade demanding all trades be closed the day they are made and that certain arbi- trary limits fixed daily price changes and on the size of some trades and of “hedges.” If the Wheat Pit refuses to change its rules, it is to be thrown to the wolves of Congress. In other words, the Administration does not want the farm bloc war-danc- ing on Capitol Hill this winter. If nothing is done, a dozen Wheat Belt none be on bills will be aimed at the wheat pits. The radicals will be turned loose to go as far as they like. The Govern- ment is waving the club of another law over the grain exchanges. There is such an act now. The first one was passed in August, 1921, and killed by the Supreme Court in May, 1922. On November 1, 1922, the Cap- per-Tincher act became a law. It does not interfere with hedging or buying and selling contracts for future deliv- ery. It is aimed at undue manipula- tion, cornering and dissemination of false or misleading information. It was to be the shadow of a great rock in a weary land for the wheat farmer. Manipulators, disseminators and spec- ulators played horse with that law re- cently. Nevertheless, with our child- ish faith in law and regulation, we are now talking about more laws with more teeth in them. If the wheat pit proves stubborn, Congress will oblige. It will dally with price-fixing and legis- late daily price changes. It may blithely prohibit hedgings. The upshot of its tinkerings may result in much damage to the grain exchanges, the grain trade and the grain farmer. It will be much better if the wheat pit will reform itself, as the only mar- ket reforms that ever amount to much are made by the exchanges themselves. For their own sakes and the good of the grain they -should do whatever house-cleaning is necessary. If they fail, many worse things may happen. While Congress cannot control and legislate for the grain markets of the world, it can, blunderingly try. While it can pass laws by the bale, it cannot take away the inalienable right of the sucker to be a sucker. Nor can it pre- vent him from climbing a fence of legal barbed wire fifteen feet high to get rid of his money. Wall him in with “blue sky laws” and he throws his bankroll industry, through the transom. He_ breaks down the fences to get to the shearing place. He is one of the things most seri- ously wrong with grain markets. In his immemorial right to be a sucker he upsets the laws of supply and demand and stands the market on its head. When the Government undertakes to reform the grain exchanges and tam- per with market control, it must deal with trade machinery, world trends, the Livermores and the sucker. It would be simpler to carry an armload of live eels up a seven-story ladder without losing an eel. COTTON AND COTTON GOODS. Several times during the past week cotton quotations moved up or down with Whenever a cloud or two hovered over any part of the growing regions this was taken as a pretext for depressing prices. This kind of thing has no significance except as showing the nervousness of oper- ators. With factors as they are there is a chance for a record-breaking crop this year, although no one is willing to admit this publicly. On the other hand, should weather and other condi- tions prove unfavorable for the next three months or so, the yield may fall below last year’s. The large margin between the two possibilities promises to provide good sport for the specu- lators for some time to come. The Department of Agriculture is taking an interest in trying to have better cotton of a longer staple than one inch produced. This can only be done by a proper selection of seed and more scientific cultivation. In California growers are seeking uniformity by re- stricting to a single variety the cotton some suddenness. grown in a prescribed area. Consump- tion of cotton in domestic mills in May amounted to 531,471 bales, which was about 66,000 less than in April but larger than in May, 1924. The goods’ market, everything con- sidered, shows signs of improvement. More business is being done, although the prices obtained are said to show little or no profit on staple goods. Con- ditions are better in the fine and fancy cloths, which circumstance lends force to what Irving Bullard, Boston banker and textile manufacturer, said the other day to fellow-voyagers on their way to the International Chamber of Com- merce meeting. “The future of cotton mills,” said he, “depends on the in- troduction of art in the design of cot- ton fabrics.’ A drawback to their prosperity, lies in the fact that the 100 per cent. increase in capacity in the past twenty-five years has put them in the position of being able to produce more goods than can be sold. Imports of cotton fabrics have been steadily declining, while exports are increasing. Prices show little change and forward buying is restrained because of the un- certainty of the future cost of the raw material. WOOLS AND WOOLENS. Trading in wool abroad is almost at a standstill, awaiting the opening of the auction sales in London next month. In this country some sales have been made of Texas and other clips at 47 cents a pound in the grease. Imports for the week ended June 13 were about 4,500,000 pounds, mostly of combing wools. There is much agita- tion for more accurate statistics re- garding wool supplies and consump- tion. The suggestion has been made that the International Institute of Agriculture at Rome, which collates world figures of the grains, take up bales the task of securing similar data about wool. The work will not be an easy one. Even the wool clip of this country does not appear to be calcu- lated with any degree of exactness. It has been no unusual occurrence to have quite a wide margin between the figures of the Agricultural De- partment and the Census Bureau in this matter. The most definite fig ures of production have come from Australia and New Zealand. As re- gards wool consumption, Western woo! growers have announced their pur- pose to petition Congress to compe! dealers and manufacturers handling and consuming wool to report on thei: activities to the Census Bureau. Thi: is a drive at the American Woolen Company which has, with some othe: manufacturers, refused to make re ports voluntarily. The big compan) in this way, it is asserted, has bee: in the position to know what amount: of wool other concerns were consum ing while keeping its own figures to itself. But how to compel them to do otherwise is a problem. The woo!- en goods market presents few new features. Much is still to be done with heavyweight fabrics which are being taken sparingly. A good season for tropicals appears to be assured in view of the recent run on them. Wo- men’s wear fabric sales are still held up by the possibility of labor troubles. BAFFLED AND BEATEN. Politically, Senator La Follette was a singular bundle of inconsistencies He thundered against party bosses, yet in Wisconsin he was one of the most tyrannical and proscriptive boss- es that ever lived. For years he ruled the Republican Party in his own State with a rod of iron. He declaimed against the use of money in politics, yet was not unwilling himself to spoil the Egyptians, as was brought out in the story of his financial relations with ex-Senator Stephenson, of Wisconsin. For a long time Senator La Follette professed that his one great object in public life was to reform the Republi- can Party from within, with the inci- dental result of inducing it to nomi- nate him for the Presidency. But in later years he gave it up in disgust and weariness and went off into his futile bolt of 1924. The popular vote which he obtained in the last Presi- dentia! election was more a vote of general discontent than of belief or hope in his particular policies; and al- though this vote was surprisingly large, under the circumstances, it was so much smaller than he had hoped and predicted that the disappointing result must have had its effect in breaking down at last his health and spirit, so long indomitable. For a man who for so long filled so large a space in our political annals, Senator La Follette left behind him a meager record of attainment. Per- haps he preferred to live a life of con- test rather than of achievement. He knew to the full the joy of battle. But he could not hide during the last few years the marks of a man who had been baffled and beaten. His career may have been useful in some respects, but it certainly was neither fortunate nor rich in the durable satisfactions of public life. Ambitious young men may admire him, but can hardly wish to imitate him. That old Tory, Lord Eldon, said at the end of his life that if he had to begin it all over again he would take up the career of an agita- tor. There is little in the complete record of Senator La Folette to pro- voke an envy like that. June 24, 1925 MICHIGAN TRADESMAN q Some Men I Have Known in the Past. Steven A. Sears, one of the most expert exponents of the baking indus- try this country has eve: produced, was born Oct. 3, 1853. He was edu- cated in the public schzols cf Grand Rapids. He entered the employ of ‘Villiam Sears & Co when quite a young man and learned every branch cf the business, including th: manu- facturing, selling and managerial de- fartments. For many years he travel- ed on the road, where he was so popu- lar and successful that he camie to be known everywhere as a prince of good nature and good fellowship. On tlie sale of the Sears bakery to the New York Biscuit Co., Mr. Sears was made manager of the local branch and placed in charge of all the other plants in Michigan. On the merger of the New York Biscuit Co. into the National Biscuit Co., he was made a director of the latter corporation and given charge of the manufacturing department. This took him away from Grand Rapids, re- maining long periods at Chicago, Bos- ton, Kansas City, Milwaukee, Indian- apolis and Cincinnati, during which time he re-organized the plants in those cities, changing everything from the ground up. He was hampered sev- eral times by strikes—mostly on the part of union teamsters—but handled them so expeditiously and effectively that he came to be looked upon as the He was the who diplomat of the system. only man in the organization could eliminate all the trade union ele- ment from the situation without blood- shed or controversy. To this day the unscrupulous leaders of unionism are unable to understand how it is that no union man is employed in any capacity by the National Biscuit Co., due to the with which Mr. Sears ac- complished his purpose. He was at adroitness one time manager of the Western de- partment, with headquarters at Chi- cago, and for some years was “close to the throne” at the executive offices of the company in New York. Mr. Sears voluntarily retired from active connection with the corporation in 1913 and for seven devoted his entire attention to recreation anc re- storing his health, which was shattered by too close application to business. All his efforts to regain his health proved unavailing and he passed away Nov. 9, 1920. years Mr. Sears was married Nov. 10, 1880, to Miss May Godfroy. Two children blessed the union—Stephen and Harold. Mrs. Sears died Oct. 16, 1892, and two years later he married Miss Marion Davis, who died about four years later. William Sears, who died while a member of the U. S. Navy, was a son of this marriage. Mr. Sears subsequently married Mrs. Austin K. Wheeler, who survived him. Mr. Sears was a Mason up to and including the Shrine and Knight Templar degrees. He was a member of St. Mark’s (Episcopal) church and always did his share in the prosecution of work of a charitable or philanthropic character. He was genial in disposi- tion, loyal in his friendships and true to himself in all the relations of life. Steven Sears, as I knew him—and I knew him well—was a man in every sense a man and a personage to be reckoned with. From the condition of his birth and youth he developed him- self upon individualistic lines, caring nothing for adventitious aid such as might come from ordinary associates in business or in civic life. He pre- ferred to stand upon his own feet and to order his own course. His inde- pendence, however, was not more evi- dent than was his stern integrity. For hypocrites and humbugs, such as he regarded too many of his fellow-beings to be, he had a constant and often ex- plosive scorn. “Mostly fools,” was his estimate of the multitude. But once convinced of a man’s sincerity he would go to any length to render him needed assistance. This was the key to his heart. Steven Sears was every inch a man. Strong of physique and broad of mind, memory of one who strove to serve honestly and well, builded for him a monument in the hearts of his friends that will remain as long as life lasts. E. A. Stowe. ———_+~+-___ Post Office Department Faces New $80,000,000 Deficit. The astute politicians and so-called experts who figured out the boosted postal rates that went into force on April 15 have fallen down with a sick- ening thud. The gross revenues of the postal service which were designed to be increased nearly $6,000,000 per month are actually declining a mil- lion a month, or at the rate of $12,000,- 000 per annum. The officials now have before them the receipts of 50 selected post offices for the month of May which show a Steven A. Sears. he stood for the loftiest ideals, and he inculcated in his associates and employes a deep sense of loyalty, love of righteousness and high business ethics that were so characteristic of his life. A man of great heart, of sympathy and justice, and of genuine affection for “his boys,’ and “his girls,” as he delighted to refer to his associates whose work came under his’ super- vision and whose successes always re- ceived hearty commendation. Steven Sears was genuinely loved by his co-workers and by all who had the privilege of enjoying business or per- sonal relations with him. His sterling qualities, his frankness of manner, his squareness of dealing and, above all, his broad, sympathetic nature, which will always remain as a_ loving total of $28,454,861 as compared with $29,083,231 for April and $29,085,090 for March. For many years these of- fices have turned in more than half the country’s total postal receipts and if they are now running behind March at the rate of $20,000 per business day, or more than $500,000 per month, the department cannot avoid the conclu- sion that the receipts of the entire post- al service are shrinking at the rate of more than $12,000,000 a year. Instructions have been issued throughout the service to expedite the forwarding to Washington of the re- ports of June business at all post of- fices. These figures are desired by the authorities as the basis of a summary of the effect of the new postal rates which is to be laid before the joint con- gressional postal committee which will open a series of hearings in this city on July 20. These will constitute the basis upon which the joint committee, which consists of three members each of the Senate and House Committees on Post Offices and Post Roads, will frame a permanent schedule of postal rates designed to take the place of the temporary legislation which became ef- fective on April 15. The joint commit- tee will travel extensively and will hold hearings in Philadelphia, Atlantic City, New York, Boston, Augusta, Me., Chi- cago, St. Louis, and Kansas City, and hearings may possibly visit the Pacific Coast. The task before the committee is one of great difficulty in view of the down- ward trend of revenues since the higher rates of the temporary law became ef fective. The increases were designed to provide additional which to pay the 68 million dollar in- crease in postal salaries authorized by new revenue with Congress, but inasmuch as_ the rates instead of producing more rev- enue promise to increase the 68 million dollar deficit to $80,000,000, the joint committee will face positive proof that the scientific revenue point has been exceeded in the schedule of the tempo- rary law and that if the Government is to pay the increased postal saaries out of postal receipts the rates must actu- ally be lowered rather than raised. The outcome to date of the ill-ad vised legislation jammed through so hastily in the last Congress is a big victory for the publishers and other against They business men who protested the rates of the temporory law. urged the congressional committees not to tamper with the rates in an experi- mental way and pointed to Postmaster General New’s prediction that the ex- isting schedules would show an annual increase during the next few years of more than $30,000,000, which in a short time would offset the deficit temporar- ily created by the boost in postal pay. Instead of going to the White House and trying to sell this sensible idea to the President, declared he would veto the postal salary increase who had bill unless provision were made to meet the additional disbursement by some kind of a revenue measure, they ac- cepted the President's statement liter- ally and prepared a measure which now has all the exterior appearance of a beautiful gold brick. Buck-passing is a favorite indoor sport in Washington, and when Congress returns to Capitol Hill in the fall it is more than likely that the Senate and House leaders will endeavor to fix the blame for this ab- surd denouement upon the Chief Ex- ecutive. However you look at it the laugh is not on the business men of regard with which must may the country who can equanimity a preclude any further boosting of post- al rates. The leaders will do well not to indulge in any pre- mature merriment at the expense of the President, who certainly would not have insisted on higher postal rates if the congressional leaders had made it clear to him that lower rates would mean more revenue. a Kindness is the oil that makes the wheels of cars run smoothly. situation congressional SSE AS ai MICHIGAN TRADESMAN June 24, 1925 MG yay wee WY 1 EX | \ Wi a ane TOY w i aN nh OL bal a Th ay Oe ic LA oon) ssay MCR AA DEL LLIN © qq PPL Wy AU Os TP gS TDS 7709 | of Nl Zo) \ : / J LL a ry Bio ek Freak Lasts a Menace To the Dealer. Troubles and epidemics of troubles come to the shoe man periodically. The individual is prone to believe that the particular trouble of the moment be- longs exclusively to him. Such were the sentiments expressed at the opening of the style committee conference at the California convention held recently at Santa Brbara. The short last was the most discussed of any of the style problems of the pres- ent and coming season. Thoughtful and studious men, men who stand equal in ability among the country’s smartest, unreservedly condemned the practice of some shoe manufacturers and last designers for having allowed the trade to drift into a situation caus- ing a loss of thousands of dollars in replacing “misfitted” shoes impossible to fit correctly, and the harm and misery done the wearer of such mis- fitted footwear. During recent seasons the trade has drifted from one extreme to another in an effort to create something to attract new business. A few seasons back we had the extreme long and pointed lasts, the final designs of which were so ugly to the eve and foot as to prompt- ly kill off the vogue. This left the re- tail merchant with millions of pairs of high priced fodder for the dollar bar- gain tables. There are still some to be found sunsold or consumed. It developed at the California con- ference that not a few, but all the mer- chants there had the same experiences. Unanimously these merchants agreed that the problem as to size of women’s unsurmountable obstacle in correctly fitting footwear made on shoes is an lasts one and a half sizes under stick Many were the battles re- shoes TS brings no relief because the customer falls back on the merchant even when told the shoes are too short. If he does not make good he has lost a cus- measure. counted. The marking of tomer and receives much bad advertis- ing. And also, a customer who re- ceives a new pair of shoes at a total loss to the merchant tells other cus- tomers of her success in getting a new pair. All of which is an added burden to merchants already harrassed to the breaking point in making both ends meet. A lesson must be learned from pre- experiences in breaking away sense standards and drifting into absurd freaks in last meas- urements. For the moment the race to make something more extreme may vious from common produce a few additional orders, but in the end the trade suffers from the reaction. Instead of a gain the mer- chant faces an ultimate loss. Shoe merchants must be discrimin- a ating in selecting their models and se- lect lasts with a view of being able to fit feet with shoes that will be com- fortable from the first day worn, pleas- ing to the eye and shaped to the foot. The time has come when the mer- chant who comes into contact with the consumer must assert himself as be- ing the better judge of what customers should wear and to frown upon any attempts to put over lasts and styles he knows are unfitted to build good will. We are living in an era of ‘Sazz” in many things and customs, but jazz lasts have no place in the scheme of building a business founded on genuine good will and satisfied cus- tomers. It is time to go back to standard measurement and last lengths and the job should be thoroughly well done and stuck to until finished in such a fashion as to discourage for a long time to come any attempts to pro- mote freak lasts.—Shoe Retailer. —_»--- A Few Tips on Buying For Fall. Buy patent and black satin for bread-winners. Buy straps for volume sellers and pumps for the younger trade. Buy pumps with an eye to a selection of buckle trimmings that will be the main factor in selling the shoes. 3uy straps with a simplicity of line that will make them good and easy fitters and quick decision sellers. Buy plain patents and some patents which the applique is subordinated to which the applique is subornated to showing the patent as the base of the shoe. Make the trimming absolutely a mere touch of color rather than a half of the shoe itself. Buy satins plain and with fancy stitching, but again make the stitching effect conservative. With colors stick to the middle of the road. It is more than likely that blonde and similar lighter shades will have had their day by fall. darker shades will have a place in the demand for the com- plete color scheme. Gray is for the extremist only and should not be a keynote of the average merchant’s stock for early and late fall. Somewhat As to differentiating between colored kid and colored suede the prettiest and most practical shoes will be those built on the right lasts, patterns and heel heights, with a colored kid vamp with a quarter of suede a trifle darker in tone, making a two tone shoe that will meet the appreciation of women with an eye to refinement. Such a group of pretty shoes will go far toward meeting the demand for a colored kid shoe, a suede shoe, and a two tone shoe, all in one. These shoes may have an applique of the colored kid on the suede quarter, still more enhancing the beauty and range of the shoes that will have a vogue in the fall. Colors in satins also should be dress- ed with an applique of colored kid in a slight contrast that falls into the class of blend. Colors of the medium browns will cover a wider range of de- mand than extreme shades. Colors with a violet tone contrast in fancy stitching belong in the cheaper grades rather than the higher priced shoes. Moderately stitched shoes with single needle rows will find a more ready sale than shoes with heavier double row, and the guimpe stitch has had its day. Tan calf, if it is to continue as a factor in competing with the more delicate and softer shades of kid, must be in pretty shoes as to pattern, trim- med with cut outs of not too ornate character and with fancy stitching. The pattern will be the big factor in selling tan calf shoes to the public. Slightly darker tones of tan-brown will be the shades most likely to find favor with the yellow tinge pushed to the back- ground. Black kid and black suede shoes must also be well thought out as to pattern, trimming and decoration to be successful sellers. There are thousands of women who will want black shoes and other than patent but they will want them attractive in design. Evening slippers will show a ten- dency to depart from the tinsel silver that has so long held the center of the stage. White satin is due for a vogue in a perfectly well balanced one strap, and in opera pumps, either in regent, es- calloped vamp regent, or in a slip-on pump with an ornament of beads or rhinestone, small in effect preferably. French beaded ornaments will be a favorite decoration. To take the place of tinsel silver, satin or cotton brocade base with a tinsel overlay design running through it will be the big innovation as such materials can be dyed any tint to match or blend with costumes. Buy middle of the road lasts, avoid- ing extremes. Volume selling heels will be 13/8 and 14/8 lighter box heels, 16/8 and 17/8 lighter, slimmer and straighter spike Spanish, and the in- troduction of extreme high Louis heels for the big city extremist only. ++ > He is not poor who has not lost faith. Six Shoe Colors For Fall. A supplement to the 1925 fall color card, containing the six shoe and leath er colors for fall, has been issued ly the Textile Color Card Association. The colors, which were selected hy the Joint Color Committee of the allied shoe and leather associations, harmon- ize with many of the new silk and wool shades as well as the hosiery colors soon to be issued. The six col ors are autumn blond, India tan, ros: wood, national gray, woodland browii and rugby tan. Autumn blond is pa ralleled on the 1925 fall card by a wide range of beige tones such as blondinc, nougat, bisque, hamadan and mosul in the ensemble silk and wool groups India tan, a soft brown, and rugh) tan, or a golden tint, combine with many of the silk colors, and may be matched to the hosiery colors found on the standard hosiery color card Woodland brown, resembling autumn foliage, may be worn with many neu tral tones which have the subtle sug gestion of purple, such as sarouk and kermanshah. Rosewood is considered one of the most important of the col ors, and is in harmony with such shades as sierra, cordova, Korea ani sonora. National gray falls in th same group as moonbeam, flint and frost gray. , —_++>____ Men’s Fine Shoes Not Active. Except for the demand reported for sport footwear of one kind or another, “at once” business that is now com ing in to makers of the better grades of men’s shoes is not large. The sport stuff, however, is moving quite brisk ly, with an especially good call re ported for the better qualities of crepe- sole oxfords. Fall business to date shows up very favorably with that o! a year ago, and the indications are that the next few weeks will be productive of orders that will bring the new season’s volume well over the “top” of 1924. Light-weight custom effects make up a very large part of the bus! ness that has been placed, especially in orders calling for shoes meant for men beyond the college age. +2 ——_ You may observe proper caution about saying anything about com- petitors in your advertising, but are you careful in your conversation? Don't knock the other fellow. ——_—_+-o 2 _--—_ The richest is the simple life. Oe ane This Mark Means Real Value HEROLD-BERTSCH SHOE CO. Grand Rapids, Michigan, U. S. A. ii east Pe anor senermte June 24, 1925 MEN OF MARK. L. B. DesVoignes, President Dowagiac National Bank. Hon. L. Burget DesVoignes was born at Wooster, Ohio, in 1860. His antecedents were Swiss-French on his father’s side and Holland-Dutch on his mother’s side. When he was five years old his par- ents removed to Mendon, where he spent his boyhood. He attended the public schools at Mendon, graduating there. He then attended the law de- partment of the University of Michi- gan, from which he graduated in 1880. He first located at Marcellus, and engaged in the practice of the law. In 1890 he was elected Prosecuting At- torney of Cass county, serving two terms. In 1896 he was elected Judge of Probate of Cass county. While serving his third term, in 1905, he was elected Circuit Judge of the thirty- sixth Judicial Circuit, serving three Hon. L. Burget DesVoignes. terms and declining a fourth term in 1924. His career on the bench was marked by exceptional ability, very few of his decisions having been reversed by the Supreme Court. He presided with great dignity and discretion, receiving high praise from the bar and litigants because of his uniform courtesy and fairness. Since his retirement from the bench, Judge DesVoignes has devoted much of his time to travel in the effort to see something of his own country and its people. During the past twenty years he has been a director of First National Bank of Cassopolis, where he has resided since 1897. As chairman of the com- mittee on examination, he has devoted what time he could, outside his judicial duties, to the bank. At a recent meeting of the directors elected President. The preferment of the Dowagiac National Bank, he was came to him as a complete surprise, as he had in no manner had any previous connection with the bank. It was a tribute to his ability as a financier and executive. Judge DesVoignes is a Mason and Knight Templar, affiliated with Niles Commandery. He owns up to some MICHIGAN hobbies, being quite a disciple of Isaac Walton, fond of the rod and gun. ——_>--- Good Words Unsolicited. Paul Gezon & Co., general dealers, Wyoming Park: “We enjoy your pa- per very much and could not do with- out it.” W. H. Ransom, general dealer, Wal- loon Lake: “I did not intend to allow my subscription to run over due. I am enclosing $3. We would hardly know how to keep house without the Michigan Tradesman, although just at this time of year we are too busy with work (not over run with customers yet) to do much perusing of its valu- able pages.” Pewamo Hardware Co., Pewamo: “Am sending check for your paper. Would not try to get along without it for twice what it costs. You sure do hit the crooks on the head and that alone is more than worth the money.” Michigan Masonic Home, Alma: “We wouldn’t like to have to keep house without it.” Earl D. Babst, President American Sugar Refining Co., New York: “You have always been very generous and friendly to me, a fact which I have long appreciated. In fact, I appreciate your sterling efforts so much that, for twenty years, I have never read a pa- per so thoroughly from cover to cover as I do the Tradesman. I love your brickbats as much as your bouquets. You know how to shower both!” M. H. Lincoln, grocer, Jackson: “I notice that my subscription to the Tradesman runs out soon. I have never missed a copy of your magazine since I began taking it and should feel that I had lost a friend and a helper should this happen. Should I ever happen in Grand Rapids, you can plan on having a caller. Enclosed please find check for $6 for the Michigan Tradesman for two years.” Henry L. Minkel, grocer, Mecosta: “Tf it was the last $3 I could borrow you could get it for the Tradesman. John Russell, Iron Mountain: “I dislike sending you the enclosed check, closing up my account with the Tradesman—a paper I have enjoyed for upwards of forty years, as you may know from your records. I have been out of business for about a year now and may have to leave this part in the near future. The merits of the paper are so manifest that any merchant doing business without it stands in his own light. C. A. Brubaker, general dealer, Mears: “Am enclosing check for $3, per your request. This is one of the occasions I really take pleasure in sending a check. A man always feels good when he makes an investment that pays 200 per cent. per annum.” ———_~>-2~ Brand Your Own. The neighborhood merchant can profit by emulating the larger stores, chain stores, etc., by combining the ad- vertising and store individuality which comes from branded merchandise. There are many articles or products which can be bought in bulk, and which if marked with some distinctive trade name or manner of packing will create trade for the store. The name is the mark that gives the customer TRADESMAN confidence for he or she can come into the store and name exactly what was received on the previous purchase and which satisfied so well. Rather than place the mark of iden- tification on the article itself, have labels printed which can be attached to package. On large articles, metal name plates and transfer labels can be used. They can be purchased direct 11 from manufacturers of such articles in Cost of these identifi cations is very moderate. any large city. baseball, the to the man In bustmess as in breaks of the game go who plays hard and plays square, with the right spirit of team work all of the time. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is > 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER United States Depositary Wm. H. Anderson, Pres. Christian Bertsch, Robert D. Graham, Charles N. Willis, Samuel D. Young Fourth National Bank Establishea 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. L. Z. Caukin, Vice Pres. Sidney F. Stevens, Marshall M. Victor M. Tuthill GRAND RAPIDS, MICHIGAN J.C. Bishop, Cash. David H. Brown, Samuel G. Braudy, Charles N. Remington Hamilton Uhl, James L. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. AUTOMATIC 4267 GOVERNMENT RAILROAD 205-217 Michigan Trust Building A. E.KUSTERER &CO. INVESTMENT BANKERS & BROKERS MUNICIPAL CORPORATION BONDS BELL, MAIN 2435 PUBLIC UTILITY Ss & GRAND RAPIDS TRADESMAN 12 MICHIGAN — = ¥ : - oF gg : ‘ : = - 8 ' : = = : i COURTESY | | ee AM One of the little things in a ae : ; “W/E life that makes any busi- ae ness transaction a pleasure LAND OF GREAT WEALTH. Why Europeans Regard Americans With Amazement. During recent years, and more par- ticularly the last three, we have been prone to think that the business of this great Nation had been passing through a period of depression, the effect of which had been reflected in our own industry to the extent that we all have unconsciously formed the opinion that our own condition was a result of gen- eral conditions over which we had no control, and which, perforce, we were compelled to accept and endure until so-called, under- went a change, and that when this oc- curred our trade would again share in “general conditions,” the general prosperity of the land. This, however, is not the situation, because basic facts and figures, which are not capable of dispute, refute the conclusion I have mentioned. What are the facts? Consider raw materials. The facts show that in 1924 the United States produced: 55 per cent. of the world’s iron ore. 51 per cent. of the world’s pig iron 55 per cent. of the world’s cotton, 66 per cent of the world’s steel 51 per cent. of the world’s copper. 62 per cent. of the world’s petroleum 43 per cent. of the world’s coal. 52 per cent. of the world’s timber. 65 per cent. of the world’s naval stores. 42 per cent. of the world’s phosphate. 80 per cent. of the world’s sulphur. 63 per cent. of the world’s mica. 62 per cent. of the world’s lead. 64 per cent. of the world’s zinc. 60 per cent. of the world’s tale and soapstone. 45 per cent. of the world’s baryites. Industrially this is a good showing for a country that has less than 7 per cent. of the world’s popula- tion. Now let us consider some facts about distribution and consumption so that we may what our American people spend of what they earn. It is estimated by governmental and private authorities that the total National in- come last was $68,000,000,000. Half of this huge sum was spent in retail stores, and of this $35,000,000,- 000, $15,000,000,000 was left in grocery and food stores, $1,700,000,000 in to- bacco shops and $1,500,000,000 in candy and soft drinks. Almost $8,000,000.000 was spent in clothing stores, $3,500,000,000 in auto- mobiles, $1,300,000,000 in furniture and housefurnishings and $1,000,- 000,000 in jewelry and music shops. pretty realize year stores The purchasing power of the in- habitants of the United States is in- dicated by the foregoing figures. They = Aaa SS SOE OATES OTe aaa aaa constitute food for reflection, but let us consider some other interesting facts about the business of this country of ours. America eats up its income. What people put into their mouths, including tobacco, represents more money than all other expenditures at retail stores combined. Ten years ago one-fifth of one’s income was deemed sufficient for food. But last year the figure rose to 27 per cent. More families spend from 35 to 40 per cent. of their income on food. The bill of the entire Nation at re- tail food stores in 1909 was $4,000,000,- 000. In 1921 this was doubled and it was almost doubled again last year. Americans eat more in calories than most other people of the world. The American calories average at 3,650 to 3,900 a day. In the United Kingdom the average is 2,860 calories and in Italy 2,560. Our climate, the country over, is of course, on the whole, much colder than that of either of the other nations mentioned and we need more heating food. Ten per cent. of the American people are said to eat more than 4,000 calories a day without the hard work that justifies this. In the last ten years hotels and eat- ing places in this country have increas- ed 50 per cent. to a total of 125,000. There are 85,000 confectionery stores selling eighteen pounds of candy a person a year to the people of the United States. This is an increase of 300 per cent. in a few decades. Candy and soft drinks represent 6 per cent. of the food bill. Before the Civil War a few pounds of sugar a person a year was the con- sumption. In 1910 it was seventy-nine pounds and now (1924) it is 100. We have spoken of the necessities of life, now what about luxuries and semi- luxuries. Let us consider the auto- mobile. Taking the ownership of autos and motor trucks as an adequate measure of world progress, we find the United States has 88 per cent. of the total number of motor vehicles in the world. The South alone has 1,200,000 more automobiles than all the rest of the world outside of the United States, and this section has 1,200,000 auto- mobiles more than the entire United States had as late as 1915. The world spent $3,360,000,000 for new autos in 1924. During that year there were assimilated 3,300,000 new passenger cars and trucks and 200,000 motorcycles. The United States now has 84 per cent. of all passenger cars, 74 per cent. of all trucks and 11 per cent. of all motorcycles in the world. The Nation’s expense account in per capita terms for a year throws light on the requirements and taste of Ameri- is courtesy. We at The Grand Rapids Bank this simple fundamental Savings recognize M and believe that it is in a Main Office Cor. MONROE and IONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton large measure responsible for the rapid growth of this bank. rand Rapids Savings Bank OFFICERS WILLIAM ALDEN SMITH, Chairman of the Board CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President a ARTHUR M. GODWIN, Vice Pres ORRIN B. DAVENPORT, Ass't Cashier ‘Bank EARLE. D. ALBERTSON. Vice Pres. and Cashier HARRY J. PROCTER, Ass't Cashier ‘Where you feel EARL © JOHNSON, Vice President H. FRED OLTMAN, Ast Cashier at Home TONY NOORDEWIER, Ass't Cashier OLDEST SAVINGS BANK IN WESTERN MICHIGAN June 24, 1925 Is Your Plan Complete There is deeply seated in the heart of every right-thinking person a desire to do something worth while. Money is only a means by which this desire can be carried out. Don't leave to chance the carrying out of your lifelong plan. Make sure your wish will be ful- filled by appointing as the executor and trustee of your Will the [;RAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN Pr LEER LY YY BREINER SEEN RE a 3 he — SME OT RT Ra ERR . . (eRe IIR « Pye 4 . 5 NS CIES SERIE LOL TELL i ENTE TET SR EROS "eae. “nS June 24, 1925 MICHIGAN TRADESMAN 13 cans. For diamonds the American on the average spends annually $2.58. He spends 22 cents for dentrifices, $1.30 on pickles and 18 cents on pens, both fountain and steel. He puts out $4.15 for near beer and 6 cents for ink; $3 for ice cream and 90 cents for eggs; $3.75 for toilet soap and $1.10 for books. He spends $27 on joy riding and kindred activities and $1.29 for the work of religion. Five dollars goes for jewelry and 15 cents for art works. Eleven cents is invested in health ser- vice and 65 cents is spent for coffins. Nine dollars go for perfumery and cos- metics and 32 cents for watches. Ten dollars is pent on public schools and $1.85 is invested in shirts. He spends $45 for luxurious foods and gives 8 cents to the salaries of professors. At the rate the country is absorbing radio sets it is evident that the bottom of the American purse was not reached when the motor car was bought and the garage built.. Each succeeding year shows a larger per capita and to tal consumption of merchandise other than food. How long the upward trend will continue no man can say but the end is not yet in sight. These amazing facts of the consum- ing power of Americans constitute food for reflection. Britons and European peoples generally are amazed at the amount the average American spends yearly for food, clothing, house rent and luxuries. The fact that abroad every citizen of the United States is looked upon as rolling in wealth comes largely from the reports of foreign visitors who have found in this country such evidences of wealth commonly possessed as can be duplicated nowhere else. The high wage scale that pre- yvails in our industrial life permits our workers to have what only rich people abroad can buy. It is almost incomprehensible to a European that there can be a nation of 110,000,000 people where everybody as a rule eats the same varieties of food, wears the same clothing, lives under approximately the same housing conditions and commonly enjoys such luxuries as are reserved for only the fortunate minority. It follows that the United States has become known as the land of great wealth collectively and individually. The reputation it de- serves because the facts prove that here humanity has come near to achieving plenty for everybody. And still even this fair country that is a paradise for common humanity— the every day man and woman—the air is constantly charged with the cries of those who say that somewhere else or in some other style of government will be found that which is better. It is not true. There never has yet been anything as good or does there exist elsewhere any common living condi- tions comparable with those which are enjoyed by practically the whole 110,- 000,000 people in the United States. Let each of us rededicate ourselves to our native or adopted land and stand shoulder to shoulder in support of those fundamentals of our Government on which this country has grown to be the greatest and the most prosper- ous in the world. James H. Stone. Thoughts Suggested By the Modern Banking House. A good many years ago I had the pleasure of seeing a great spectacular melodrama at Drury Lane (its name was “Cheer! Boys, Cheer!’ and it was one of the best of its kind), and the incident which most amused the house was the determination of a rich Aus- tralian to withdraw her account from the Bank of England because it was so dirty. She argued that an institution which would not clean itself up was no fit place for a woman’s money; whereas the audience, being English, felt with all its soul that dinginess was the hallmark of conservatism. Every inch of grime on the face of a National bank was added guarantee of security. This is a familiar note in the litera- England. When Trollope wants to emphasize the authority of a very learned counsel, like Mr. Dove in “The Eustace Diamonds,’ he takes pains to lodge him in dim and dusty chambers. When Dickens wants to satirize the gullibility of the British public he paints in fantastic phrases the splendors whch deceive them. The massive marbles and shimmering plate glass of the Anglo-Bengalee Loan and Life Insurance Company in “Martin Chuzzlewit” stand for bankruptcy. The very clock and coal scuttles, the letter- ing of the circulars and the buttons on the porters’ waistcoats shriek their warnings to the wise. ture of A somewhat similar prejudice in favor of dirt and discomfort was not unknown to Americans a generation ago. Business of vast importance was transacted in offices austerely devoid of ease. A great pioneer publishing house took a perverted pride in the in- accessibility of quarters, gained by steep flights of steps, and presenting, when reached, a perfected miracle of inconvenience. Now this same firm dwells, like the “Bohemian Girl,” in “marble halls,’ which yet retain the saving grace of severity. An Ameri- can magazine, which used to live so many stories high that only an Alpine climber could get to it, is now housed in quarters so beautiful that they have become a place of pilgrimage. “The old order changes,” and the new order is in accord with the dominant im- pulses of the age. - For what is expressed in a modern bank but the natural development of a people whose keenest life is its busi- ness life, whose broadest domination is the domination of agriculture and in- dustrialism, and whose expenditures are as vast as its boundaries! Ameri- cans have strewn their land with churches which are, for the most part, copies of authorized models; with monuments which are, for the most part, honest efforts to speak an un- known tongue; and with public build- ings which are, for the most part, magnificent devices for diverting the people’s money into the politicians’ pockets. But out of their own hearts, and by the light of their own genius, they built the skyscrapers, aiming only at strength and utility, and reaching the towering heights of beauty. Urged on by their own needs, they covered the ground with a tracery of railway tracks which they never dreamed were beautiful until they saw what etchings SUCCESS The time of prosperity is the time to assure future com- fort for yourself and all the members of your family. One of the most pleasant things about business success is the feeling that your family is provided for, regardless of what the results of your business may be in the future. This may be made certain by placing securities with us in trust, the income to be paid to you or to your dependents and the principal to be disposed of during your lifetime and thereafter, according to your directions, all without recourse to the Probate Court. It is not even necessary to forego the income on the securities, in order to safeguard your family’s future. Place some of your securities with us under a “LIVING TRUST,” continue to receive income from them, and yet gain the feeling of security which comes with the knowledge that no matter what happens, your family will be well provided for. This form of trust is so flexible that it may be made to suit your individual requirements. Inquire for further information. TH MICHIGAN E TRUST COMPANY Organized in 1889 Corner Pearl and Ottawa Grand Rapids, Mich. TAX SERVICE Federal, State and Inheritance The BEYER CO. ACCOUNTANTS and AUDITORS Telephone 51443 G.R. SAVINGS BUILDING Cost and Financial Systems BONDS Grand Rapids Nationa! Bank Building Chicago First National Bank Bldg. Telephones } GRAND RAPIDS Citizens 4212 Main 656 Detroit Congress Building enton Davis & Boyle EXCLUSIVELY oe a ne meee rca ene 14 artists made of them. Inspired by a spirit of sober enterprise, they built railway stations which are unsurpassed and unsurpassable, vast and dignified banks, and colossal edifices to hive the golden bees of commerce. The atmosphere of a bank is like no other atmosphere in the world. There is the visible presence of ways and means on the one hand, and there are the suggestions that reach out into time and space on the other. We see the material side embodied in the safe deposit valuts of the up-to-date bank, the indescribable complications of its vast circular door and of its tiny locks, the walls of shimmering steel that hide the secrets of wealth behind their smooth, white surface. We see it in the familiar processes by which mech- anism accomplishes with speed and certainty the tasks once confided to faltering human hands and blundering human minds. We see it in the nu- merous offices, the array of desks and typewriters, the army of men and wo- men employed in carrying on the cease- less routine of business. And we hear it in the murmur of sound which arises on every side, and which, like the humming of bees, is the soft, in- sistent, imperious voice of toil. Agnes Repplier. ee Change in nership as Grounds For Av viding Insurance. general Carry a As a rule, fire insurance policies standard stipulation which provides that any change in the insured, made without the consent of the insur- ance company, will render the policy And, since stipulations of this kind are usually upheld by the courts, the point is one well worth careful attention where a business is sold out- ownership of the property void. right, or there is any other material change in the ownership thereof. For if a business is sold or transferred, and no notification of such transfer is given to the insurance company that is car- rying the risk thereon, and a loss oc- curs after the transfer, the insurance company may be well within its rights in declining to pay the new owner. The possible danger to a merchant in over- looking this point of insurance law, where a going concern is purchased, may be illustrated by the following. In one case of this kind a business was operated under a trade name. The owner of the business took cut fire in- surance on the property under the trade name he was using. Following this he sold a one-half interest in the business to another party, and there- after he sold the other half interest to another man, and the then owners continued to operate the business un- der the original trade name. Now, it appears, that during these respective transfers of the business little attention was paid to the insur- ance policy covering it. The insurance company was not notified of the differ- ent changes in ownership, nor did it have notice of these changes from other sources. Following the last transfer of inter- est in the business a loss occurred and the owners sought to collect upon the policy taken out by the first owner. The insurance company denied liability on the grounds of a change of owner- MICHIGAN ship in violation of the terms of the policy. In upholding this contention the court said: “The property other without consent of the insurance company, and the transfer of the policy, the property was no longer protected. A fire in- surance policy is a contract of personal indemnity with the individual protected, and does not go with the property as an incident thereto, to any person who may buy that property. If it goes at all, it goes as a matter of contract for the transfer of the policy.” But, the owners of the business claimed, since the insurance policy was taken out in the trade name of the busi- ness by the first owner, and they had continued the business under the same name, they should be allowed to re- cover on the policy under the trade In reply to this argument the having passed to persons obtaining the made name. court said: “We do not think it material that the trade name continued the same. The individual owning the business were different; just as different as if a differ- ent name had been used. The prin- ciple above referred to, therefore, has full operation, regardless of the per- sistence of the same trade name.” Now, at this point, it may be noted that the question of when and under what circumstances a change of owner- ship, or in the personnel of a firm, will void insurance carried by such firm, is one of many angles. In view of which the subject cannot be covered by the statement of a general rule that would apply in all states and situations. How- ever, this much may be said. As a general rule, fire insurance policies contain clauses which render them void in case of a change in the ownership of the insured property, without the consent of the insurance company; and further, such stipula- tions are valid and will be enforced by the courts if their terms are violat- ed. So, leaving aside all legal refine- men‘s, and hair splitting arguments relative to whether or not a given change of ownership of the property of a firm will violate the terms of the in- surance carried, the only safe plan for the business man to follow is to be sure the policy is not violated. This can always be done by getting in touch with the insurance company, explain- ing the transaction, and having the proper endorsement placed on the policy if this is necessary. By this procedure, nothing will be left to chance, and the danger of after litiga- tion and dispute in case of a loss may be eliminated. Leslie Childs. —_—_o-e-o___. A Reasonable Request. A lady, evidently from the country, walked around the big town awhile and finally clamped herself down to a park bench, tired, more than skin deep. She had only been seated a short while when a man walked up to her. “Madam, I must demand that you get up from that bench,” he said. “T will not. And who are you?” she replied, haughtily. “I’m the man who laid his wet paint brush down where you're sittin’.” —_+-.>___ Do things well or things will go ill with you. TRADESMAN June 24, 1925 Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. YOUR BANK HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS THE CITY NATIONAL BANK oF Lanstne, Micu. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” 55 paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $6,200,000.00. Kent State Bank “The Home for Savings” Capital $1,000,000 Surplus $750,000 June 24, 1925 That “Two-Cent Loaf of Bread.” I used to be a sort of Socialist, not a real, radical, honest-to-goodness so- cialist, but a part-way Socialist—more than one-half of 1 per cent., but not really intoxicating. In those days I was writing for a living, and I still am. I didn’t know as much as I do now, but I wrote with a lot more certainty about a lot of things. That’s by way of explaining a crime of my youth which I’m still trying to live down. ’Way back in 1909 I told a lie—at least it was a lie to the extent that I told only part of the truth. And I’m still trying to catch up with that lie and kill it good and dead, so that it can’t wiggle a toe—but I never shall. The story has to do with army bread sold at 2 cents a loaf. It is a story of government efficiency, of elim- inating the rapacious manufacturer, the grasping middleman and the greedy retailer. If the army could have bread at 2 cents a loaf, why couldn’t the civilian have bread at 2 cents a loaf? It was a good story when I first wrote it fifteen or more years ago for the New York newspaper which then engaged my services. I was proud of it, so proud that I felt the gospel ought to be spread; and I took that piece, dressed it up a little more luridly and landed it in the Sunday supplement of the New York Call, which was a real Socialist paper. And that yarn is still alive. Only the other day Mr. Ford’s Dearborn Independent said the army’s 2-cent bread was a fine instance of social efficiency. Then the Christian Science Monitor ran it in this shape: At commissaries and supply depots operated by the Government, where those employed in strictly govern- mental activities are allowed the privi- lege of purchasing food and some other commodities at cost, bread is sold at a uniform rate of 2 cents a loaf. Estimating this as actual cost, the margin left to the commercial ba- ker and retailer represents, on a 12- cent loaf, 600 per cent. The way out for those who object to paying this seemingly large tribute is easily found. The remery would be for them to establish their own private bakeries and to make their own loaves. But that is hardly the point. Modern apartment houses, or at least many of them, are not adapted to what is called “heavy” housekeeping. And besides all this, the tendency is away from that sort of thing. It may actually be as economical, in a small family, to buy bread at the high prices charged as to attempt to make it at home. What should be considered is the apparent unreason- ableness of the price charged. It is not enough to defend it upon the ground that the people would rather pay it than to go without bread. The fact to be established is as to whether or not a margin of 600 per cent. be- tween cost and selling price is too high. There is the hoary old sinner! Bread at 2 cents a loaf for everybody. A bushel of wheat yields 62 one-pound loaves of bread. Therefore, when wheat is at $1.24 a bushel, bread ought to be 2 cents a loaf? -Why not? The Monitor estimates the “actual evennraeneniannetllbraieernnrrirseinsotentettutstrence nr MICHIGAN cost” of the army bread at 2 cents; but is it? Not much. That’s the cost to the army of the flour and the yeast. And the flour is bought in carload lots. Just figure out the things that go into a loaf of bread besides flour, wa- ter and yeast. There’s rent, there’s fuel, there are taxes, wages, gasoline for trucks to bring it to your door; oh, there are a hundred other items, and not one of them figures in that 2-cent loaf. I’ve learned a lot about business since I wrote that article that has dogged me ever since; and some of it has been about the baking business. Meanwhile I’ve seen that story travel around the globe, and I’ve never seen it denied by the industry it was aimed at. I could disprove it myself, but I don’t need to. I can call an unpreju- diced witness, Major Robert Little- john, of the Army’s School of Sub- sistence, at Chicago. I’ve heard him explain his 2-cent loaf, and his story runs like this: “In the system of book-keeking that brings the cost of bread out at 2 cents per loaf nothing whatever is counted but the carload price of flour and the trifle of yeast used. We pay out cash for the flour and check this off to the soldier to whom we issued that flour as baked bread to balance the ration fund, “The bakery in which the bread is baked is on a tax-free ground, and there is no rent. It was built by the Quartermaster’s Department and kept up by them. If the baking plant needs repairs or paint or even rebuilding, it is not charged to the 2-cent loaf. “The labor problem is met in the same way. Bakers and helpers are soldiers, paid as soldiers, not from the proceeds of the 2-cent loaf.” And there you are! Any baker could bake a mighty cheap loaf if— He didn’t have to pay rent or charges on his capital. He didn’t have to pay wages of any sort. He didn’t have to pay taxes. He didn’t have to pay delivery charges. But I’ll bet that soon I'll see that 2-cent loaf yarn again, perhaps in a slightly altered form: and someone will hand it out to me as an argument for government ownership or a proof of government ownership. —_++>—__—_ Fall Business Has Benefited. A nice business has been booked in fabric gloves for Fall, according to leading manufacturers. One maker in- sists that his bookings are fully 50 per cent. ahead of last year at this time. The situation is said to arise out of the limited supplies of new merchan- dise available for late Spring delivery of popular-priced silk and fabric gloves. The manufacturers held down their production, following a cautious manu- facturing plan based on the early Spring indications. The result was a paucity of wholesale stocks, with some immediate delivery business still filter- ing into the wholesale market. The fancy cuff glove is the leading style for Fall, with the soft Autumnal shades stressed. TRADESMAN 15 PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service”’ Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according ‘to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 507 For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents 16 804 Oa —<—“_ no SINS: ee 7 ae |. WOMANS WORLD S35 ete ee i Xv o o >>. Novel Powder Puff Pockets. A novel embroidered powder puff pocket with puff is now being offered by a rubber goods frm. The pocket is made of soft rubber, which in itself is claimed to have many advantages over the old type of powder puff con- tainer, particularly the prevention of the powder from scattering and keep- ing it free from moisture during the hot weather. In addition, the pocket features a needlepoint lace embroidery in the form of a butterfly or square medallion ingeniously appliqued so that it appears as if the rubber itself was embroidered. The pockets are available in a variety of colors, the velour powder puff coming in the three staple shades of white, pink and peach. The merchandise is packed in a specially constructed box for handy and effective counter display. The pockets wholesale at $1.75 per dozen. —~+2 > Courtesy. If I possessed a shop or store, I’d drive the grouches off my floor. I'd never let some gloomy guy Offend the folks who came to buy; I'd never keep a boy or clerk With mental toothache at his work, Nor let a man who draws my pay Drive customers of mine away. I'd treat the man who takes my time And spends a nickel or a dime With courtesy and make him feel That I was pleased to close the deal. Because to-morrow, who can tel)? He may want stuff I have to sell And in that case then glad he'll be To spend his dollars all with me. The reason people pass the door To patronize another store Is not because the busier place Has better silks or gloves or lace, Or cheaper prices, but it lies In pleasant words and smiling eyes. The only difference, I believe, Is in the treatment folks receive. It is good business to be fair, To keep a bright and cheerful air About the place and not to show Your customers how much you know Whatever any patron did I'd try to keep my temper hid, And never let him spread along The word that I had done him wrong. —_~+2+.__ A Whole Class Indicted. He—Would you marry a man who lied to you? She—You don’t think I want to be an old maid, do you? t+ tke oe TE. ~ June 24, 1925 MICHIGAN TRADESMAN 17 The Farmer Knows His Business. There is no doubt that American business has become _ increasingly aware in recent years of the signifi- cance and the needs of agriculture. The numerous conferences between farm- ers and city business men and the various efforts in the direction of unified action bear witness to this fact. Awareness of agriculture and its prob- lem is not enough, however. To know that there is a problem is something, but it is only a first step. If American business is to make any out the practices which he finds are necessary to the success of his busi- ness. One specific way in which co-opera- tion can be given to the farmer to-day is in connection with the freight-rate problem. A careful study should be made of the whole freight-rate struc- ture. On the basis of such a study it should be possible, in adjusting freight rates, to take into account both the market value of farm products as re- flected over a reasonable period of years, and the influence inevitably ex- erted by freight rates over the eco- nomic development of particular re- gions and of the country as a whole. I realize that the cost to carriers must be fully reckoned with as a factor in rate making, but I am convinced that it is equally important to consider the value of the service to the shipper. It is not my idea that freight rates should be continually changed to meet fluctuations in market prices. What we must do is iron out present in- equalities in the freight-rate structure and work out a policy whereby read- justments can be made in the levels of freight rates to meet the changes that occur in economic conditions over con- siderable periods of time. William M. Jardine, Secretary of Agriculture. ———_+ >> “Take care of the pennies and the dollars will take care of themselves” refers not only to money but also to actions of small or large value. —_—_+2>——_— Beware of the amateur who plays poker with a winning smile. significant contributions to the solu- tion of farm problems, it must get down to brass tacks, find out what these problems are and what they in- volve, and then offer its help to the farmer in solving them. American urban business does not yet as a whole understand farming or the farmer. For example, a group of city business men, honest and well meaning, hits upon the idea that more dairying is needed in the community. The business men reach this conclu- sion on the basis of articles they have read in newspapers and magazines pointing out that dairying is a stabil- izer of agriculture, which, of course, it is. But it may happen that their com- munity is already carrying on all the dairying that can be effectively main- tained there. The project of the busi- ness men will cost money and labor but will be a failure because the men back of it do not thoroughly understand the agriculture of their own community. In many, perhaps most, places an increase in dairying would be exceed- ingly useful, but it is not safe in any particular case to rely on a generality like this. A chamber of commerce sur- veys its town before inviting industries promiscuously to locate there; it does not want to risk the likelihood of busi- ness failures. It is just as easy and just as important to make a survey of a farming community under direction of the farmers of that community and with the assistance of agriculturists of experience in that field of work. Furthermore, the business man in city or town must realize that the farmer is likewise a business man, and that business men have a perpetual ob- jection to being directed from the out- Nobody needs to tell the farmer what to do. He has little liking for advice, and rightly so. What he wants is an equal chance to carry on his business as other business is carried on. He will welcome co-operation from others, just as any good business man will, but he will insist on running his own business. For instance, if farm- ers generally decide that co-operative marketing is the best practice for them, they will carry out their plans regard- less of any opposition that may arise from other elements in the population. Any individual or any group that tries to stem the tide of agricultural progress :s certain to suffer for his rashness. Farming is the oldest big industry we have and the farmer knows his busi- ness from centuries of experience. ers The decision you make now—in ordering canned fruits—determines your success for a year ahead! It's doubly important, therefore, to remember the big advantages the DEL MONTE brand offers. First—the assurance of being able to turn your stock quickly. You know in advance that you have a market—a quick, ready acceptance of every item in the whole line. Second—DEL MONTE advertising! It’s stronger this year than ever before. It’s directed right into the homes of your best customers—building new volume, persistently, month after month. And, most important of all, DEL MONTE quality! It’s the goodness of every item in the line that makes the advertising so successful—and brings back to you the kind of steady, repeat business you want. Why not make up your mind NOW? Say DEL MONTE to your jobber when he calls—and get ready for the biggest year you've ever had on can- ned fruits. side. July Suggestions Right now—these hot days —we are urging millions of housewives to ‘freeze DEL MONTE Fruits in the can.” Try this idea yourselfi— then feature it with your trade—and put new life in your summer canned fruit sales. We can supply free display material or leafilets for your customers, describing this new method. Let us know your requirements. Address Promotion Department, Cali- fornia Packing Corporation, San Francisco, California. A I am confident that far-sighted busi- ness men in the cities and the towns are going to come to a greater and greater realization of the importance of these facts and are going to co- operate with the farmer in carrying MICHIGAN Mie ep é = > 8 e = \ |¢2 7 DRY GOODS, ©? = 3 : . FANCYGOODS “> NOTIONS { —Ip Sys S | mult SS ‘9 al Michigan Retail Dry Goods Association. President—J. B. Sperry, Port Huron. First Vice-President —Geo. ‘fT. Bullen, Albion. Second Vice-President—H. G. Wesener, Saginaw. Secretary -Treasurer—H. a Battle Creek. Manager—Jason E. Hammond, Lansing. Mulrine, Simplifying Carton Thicknesses. A bulletin has been sent out by the National Notion Association asking the opinions of members on the propo- sition to reduce the thickness of the material now used for carton contain- ers. The Division of Simplified Prac- tice of the Department of Commerce suggested the canvass in the belief that a reduction in the number of thickness- will result savings both for the users of paper cartons and the manufacturers box board and allied products. It is pointed out that 25 per cent. of the production of box board is on a basis differing so little from the proposed simplified thicknesses as to make strength negligible. bulletin specific box board manu- with set-up boxes, large outside containers and folding boxes. Colors standardized to the following order: Gray, yellow, blue, buff and red, with special colors to be limited to a mini- mum of twenty tons. es in substantial of at present about the The recom- differential the of the dealing contains mendations facturers are in green, size The recommen- dations, however, do not involve grade, quality, individuality of design or size of the finished package. 2.2. > Advance Buying Is Cautious. With a large of the well- known. style the ready-to wear industries announcing their Fall openings next week, practically the en- tire trade will then be ready for buy- ers. group houses in Various factors have contributed to the later showing by some of these firms, but it is generally agreed that there has been no necessity of early openings. Reports from salesmen on the road and also from firms which have already opened their lines, in- dicate that the retailers have inspected the new offerings with interest, but that there has been no placing of sub- stantial early orders. The buyers are expected to do considerable experi- menting in their early business to test out what will sell. The manufactur- ers have in mind a similar procedure, and much pruning will be done of later season offerings, based on the prefer- ences shown by retailers. —_»~-___ ‘Prospects in the Lace Trade. The close of the Spring season was a considerable disappointment to the lace trade. After a good early demand, it is said buying tapered off, largely because of the vogue of printed silks. There is some business passing at pres- ent in cotton laces, mainly in bandings, edgings, all-overs and galloons in 4, 36 inch widths. There is a scarcity of white laces reported at the moment, because most of the goods were dyed in the ochre shade, which was counted on to dominate through the Fall prospects are some- what indefinite and will not shape up from the buyer’s standpoint for a little while yet. Buyers are expected to do some sampling of the novelties, includ- ing brocades and metals, at first. Tulles are spoken of as likely to have good demand from the dress trade for even- ing gowns. These are stressed in the 72 inch widths, which can be cut to any smaller width desired. Ombres and the high colors are featured. Very sheer laces have been selling to the millinery trade, and this has added to the business in colored laces to match. This type, however, is not a Fall item. —_>-.—____ Glove Silk Underwear Sales. An improvement in the demand for glove silk underwear for Fall is com- mented on by manufacturers, a fair volume of business for October-Noy- ember delivery having been booked during the last ten days. It is believed however, that it will be about the mid- dle of July before active covering be- gins to be done by the retailers. There are some immediate delivery orders being received. These, one well-known wholesaler said yesterday, are mainly for the combination brassiere-chemise- step-in garment and the glove silk princess slip. The brassiere top gar- ment comes either plain or lace trim- med, with pink and peach the out- standing shades. The vogue of the straightline dress has greatly favored the sale of the princess slip of this ma- terial as it clings close to the figure and the thinness of the material is such 6 and season. as to eliminate unsightly bulges. —_2+-.__ Cheaper Dresses Well Styled. One of the outstanding reasons for the success which manufacturers of the cheaper lines of dresses have met with this season is said to be the marked improvement that has been made in the styling of them. In many cases, it is further said, it is possible for a woman to get “lines” in a dress now at $10 to $15 that could be had a few years ago only in garments costing two or three times that amount. The result is that the sales of cheap dresses have in- creased, women and girls of moderate means finding it possible to make a betier showing with two cheap dresses than with one The further never before ready-to-wear popular-priced more one. that the in expensive assertion is made the history trade were merchandise of values greater in than they are at present. TRADESMAN Summer and Fall Hats. The leading Paris milliners are pro- ducing and flower trims for Summer and feather and ostrich trims for Fall. In this one sentence, accord- ing to radio information received from that city by the Retail Millinery As- sociation of America, is contained the entire fashion forecast. “Reboux has a new hat that she is selling in large numbers to the Ameri- can tourists, as well as the Parisienne vacationist,’ says the New Millinery Bulletin, the official organ of the as- sociation. “It is a crocheted straw so fine in pattern that it looks at first glance exactly like a bengal straw, but it is really a knitted straw thread. These new hats are made in all colors and trimmed chiefly with ribbon. Sometimes they are trimmed with anemones, in delicate tones, a bunch of these flowers being placed over the right ear of the wearer. Ostrich tassels are used a great deal in Paris to trim midsummer hats. Lucie Hamar used glyserined ostrich tassels in red and gold to trim a small cloche of quilted faille silk. The tassels, three in number, were arranged at the right side, dropping over the ear. Georgette embroiders her copelines with chen- ille, which is used to make a ridge around the edge of the wide brims, and futuristic motifs are scattered over the brim and the crown.” ribbon —_>++___ 1926 Lines of Straw Hats. Wide brims, fancy bands and head easings are described as the features of the 1926 lines of straw hats. These will be generally opened about the second week in July. Basic prices, it was said yesterday, will show very little change over those of this year. The trend toward incorporating special easings so that the hat will not press upon the head or, as one manufacturer put it, “will ride softly,” will be stress- ed notably in the lines of most manu- facturers. Brims will run about the “same width, it being believed that the present widths are close to the limit for metropolitan wearers. The re-order business on straws this season has been good, the retailers being enabled to get a good turnover before the sea- son swings into the cut price and “second straw” stage. —_>.+____ Leather Goods Picking Up. The call for luggage and other leather goods is beginning to show the effect of the approaching vacation season, but a good deal of consumer buying of these lines still has to be done before makers of the goods will find themselves busy. One reason for this appears to be that retailers, more especially in the case of luggage, show little disposition to fill in broken lines completely. A factor that is helping the small leather goods situation to some extent is the more active business that is being done by concessionnaires at various amusement parks and beaches throughout the country. This is attributed directly to the hot weath- er. In some quarters duplicate orders from these buyers are making their appearance, ——_2-~-__ Balbriggan Dresses Still Wanted. Practically no diminution of the de- mand for balbriggan dresses has been noted as a result of the recent warm June 24, 1925 weather, and there is little doubt that the vogue for them will carry through the remainder of the season. They are particularly designed for sports wear, and with the approach of the vacation season the consumer demand for them has improved materially. They are said to be ideal for the purpose for which they have been created, com- bining lightness of weight with the de- gree of warmth that is often desired when in the mountains or at the sea- shore. Well-styled garments to retail at from $15 to $20 appear to have the call. ——~++>___ The Waist Line Will Help. The decree of Paris that women shall have waistlines again is expected by blouse men here to have a notice- able effect on their business this Fall. For one thing it presages the return of the two-piece tailored suit, and with it the tuck-in blouse. The adoption of a definite waistline, according to a bulletin from the United Women’s Wear League of America, means that there will no longer be a need of hanging skirts from the shoulders and that they will again be fastened around the waist. At the same time the new vogue raises a question as to the fu- ture of the overblouse, which for some time has overshadowed waists of the tuck-in type. SUMMER SPECIALS Fast selling, right priced seasonable merchandise, just what you have been looking for— No. 1101—Wide Leather Belts, 32-36, Russet, Tan, Black, Doz.__$4.00 No. 71N — Silk Striped Sport Belts colors, Doz. in latest ae $7.00 No. 00——Palm Leaf Fans, 12 in. wide, Doz.__ 45¢ No. 2220 — Children’s Sock Garters, dozen pairs on easel, Doz. 75c No. 1000—Fly Swatters, wooden handle, rubber end, sanitary, extra special, a Doz. ____ 60c Srecial—Vacuum Bottles, fine for tourist trade, each in carton, quarts, Der $13.50 Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Michigan June 24, 1925 MICHIGAN TRADESMAN 19 Are Retailers Responsible? Commenting on the relatively large business now being done in the cheap- er lines of dresses at retail, as aginst more expensive apparel, the question is raised by an authority on ready-to- wear trade conditions as to just how far the retailers are responsible for it through “trading down.’ The con- tention is advanced that retailers have been straining for volume sales for so long, through the medium of special offerings, that the average woman has got to the point where anything more than $15 or $20 for a dress is high. The result is that sales volume on garments retailing above those figures has suffered. Whether sales volume has actually increased as a result of this kind of merchandising is said to be open to question. The inference, however, is that it has, otherwise the stores would not pursue the policy they are now following. —_~+ +> Balbriggans Hit By “Athletics.” Balbriggan underwear for men and boys is being considerably outdistanc- ed in popularity this season by the so- called athletic type of nainsook goods, according to the special news letter of the National Association of Hosiery and Underwear Manufacturers. The letter quotes one prominent jobber as saying that his orders on “bal” shirts and drawers have fallen 25 per cent. under last year’s for the same period. His sales this year he’ estimates at 90 per cent. for nainsooks and 10 per cent. for knitted garments. The former sell best at 75 cents and $1 per garment. At least 95 per cent. of this jobber’s or- ders for boys’ underwear have so far called for nainsooks. — +++ Trade in Popular-Priced Jewelry. Although, in common with most other lines at this time of the year, not a great deal is being done in popular- priced jewelry at the moment, enough business is being taken to tide things over until the demand picks up again. With the idea of tempting buyers into action a number of new things have lately been brought out. Among the new items are iridescent faceted glass bangle bracelets made in red, blue, green and other popular shades, in ad- dition to several color combinations. They are designed especially for wear with the colored dresses that are now so popular, and are meant to be worn several at a time. They retail at 50 cents each. _—_o2-e_— Metal Laces Well Regarded. While the lace trade is still feeling its way with respect to the Fall pos- sibilities, the outlook for metal laces among the novelties is considered good. These laces not only include the staple silver and gold effects, but also colored metals in a wide variety of shades. At the same time, a fea- ture will be made of silk and metal laces. In these the groundwork is of silk, with tinsel thread being used for added embellishment. —— =< -—- oe _ Wide Printed Chiffons For Fall. Printed chiffons are regarded with much favor for Fall, and leading fabric houses are planning to make extensive offerings shortly of these materials. In- terest already shown by the dress trade in the goods is said to warrant the be- lief that they will meet with a very favorable reception. The materials are intended for evening dresses and will be featured in the 54 inch width. These sheer fabrics will be offered in a large number of new designs, it was said yesterday, among which new Mme. Pompadour patterns stand out. Stress will be placed on solid color ranges, particularly an absinthe green. also —_———_> > --___ Ribbon Trade Is Quiet. Aside from the immediate delivery fill-in orders, the ribbon trade lately has been quiet. Fall lines are in process of preparation, with the sales- men scheduled to go out on the road next month. The belief is that belt- ing ribbons for making hats are likely to continue their popularity during the Fall. The millinery trade is also counted on to show continued interest in narrow moires. The demand of No. 16 moires has been good and there has been a spurt in the buying of No. 3 white moires. Narrow ombres have been selling well, although the wider numbers have not taken to the extent expected. > +o Scarf Orders Take Spurt. Reorders for the higher grade novel- ty scarfs for women’s wear are shap- ing up very well. Wholesalers report that the warm spell has caused a flock of hurry-up orders received by both wire and mail. The vogue for these accessories will be broader than it was last year, owing to the greater stress placed on new types for beach and sports wear, in addition to the es- sentially dress scarf. The patterns of this merchandise are highly varied and include a large number of color com- binations in which the high shades are stressed. Cheap or low end scarfs have not sold well, according to both manu- facturers and retailers. ——__+++___ Want Bathing Suits in a Hurry. Last-minute buying by retailers of bathing suits continues a feature of the knit goods demand. The influence of the hot weather has cut into retail stocks so heavily that buyers have come post haste into the market here to cover their immediate needs. Stocks at wholesale are described as low, some of the leading manufacturers having practically no goods that can be ship- ped immediately. The situation is taken to presage a healthy condition for the opening of the 1926 lines. The modified one-piece suit with short skirt attached is the leading type want- ed, with bright colors stressed notably. ———_> + + ___— White Vogue Would Help. An even more rapid spread of the vogue for white this season, especially in dresses, than is now in evidence, would not be amiss so far as makers of lingerie are concerned. For one thing, it would stimulate greatly the call for slips and petticoats, particularly those garments equipped with the so-called shadow hems. Many thousands of these garments are already being worn with the sheer-colored voile dresses that are seen so much in this neigh- borhood, but being dressed in white was said yesterday to have a marked effect on the average woman’s ning extra underthings. It is on this account that the hoped-for increase in business is based. don- Ww Programme Arranged For the Port Huron Convention. The Michigan Retail Dry Goods As- observe the programme at their seventh convention June 25 and 26: following annual sociation will Thursday Morning. Gratiot Inn, Port Huron, 10—Registration of all members and euests. Installation of exhibits. 12:15 to 1:30—Joint luncheon—Port Huron Rotary Club, Michigan Un- derwriter’s and the Michigan Goods As- able Association Retail Dry addressed by an public speaker. sociation, Afternoon. 1:45—Welcoming remarks by Hon: J. B. McElwain, Mayor of Port Huron. 2—Announcements. 2:15—Brief address by President of Association, |. B. Sperry, Port Huron. 2:30-—Address—Practical Merchandis- ing for Small Stores, A. J. Richter, Smith Bridgman Co., Flint. _Diseussion—]. H. Clements, Ro- ww chester. -30-—Address—Itinerant Salesmen and Dishonest (a) | Local Pertaining Thereto, John H. Retail Merchants Board, Toledo, Ohio. (b) Present Status Michigan C. L Nashville, dent Council, ar F. Lb. Warner, Lansing, Assistant Attor- General. Advertising. Ordinances Combs, Laws, Glasgow, Presi- Retailers’ ney 4:30—Address—Giving Your Store a customers. Wonderful display free. Write Direct To 630 South Wabash Ave. Chicago, Ill. This Envelope a ontains Satisfaction to Your Customers— Bigger Profits For You Profits built upon repeat business insures the lasting good will of your i Duro Belle dealers never change to other brands, because their customers demand Duro Belle after a first trial. Ask your jobber for the Duro Belle Plan or NATIONAL TRADING CO. Personality, Ralph Yonker, the J. L. Hudson Co., Detroit. 5—Report of Committee on Nomina- tions. 5:15—Report of Secretary-Treasurer, H. J. Mulrine, Battle Creek. Evening. Convention Dinner, dining room Gratiot Inn. Music by Sperry Glee Club. First Vice-President George T. Bullen, Special guest and speaker, David Humph- rey Foster, Beloit, Wis. Brief address “How to Avoid Piece Goods Shortages,” W. R. Ballard, rn Co., Port Huron. Question Box—Round Table Dis- cussions. 6:30 presiding. Sperry Friday Morning. 9—Call to order—Announcements. 9:15—Election of officers. 9:30—-Address, with charts, Modern Methods in How to Cut Retail Costs, J. W. Knapp, Lansing. 10:15—Brief Address—Deferred Pay- ments—Effect on Dry Goods Busi- ness—L. M. Schroder, Battle Creek. iW. C. Weich- mann, Saginaw and M. Rosenthal, Flint. 11—Inspirational the Cozad, Neb. 12—Untfinished committee on resolutions. Adjourn- Discussion Address Miracle Fred W. Anderson, Merchant, Business—Report of ment. Afternoon. Visit Port Huron stores and points of interest in Sarnia, Ontario. 67-69 Irving Place New York City 20 MICHIGAN TRADESMAN Uncle Sam as a Price Fixer. I recall no cleaner cut example of farm prosperity created by artificial price regulation, nor also of its con- sequences, than is told in a report of the United States Grain Corporation just released to the press. The report aims at exhausting all criticism of the corporation and every page speaks of success, if by success is meant high prices for the farmers and a_ profit (small, to be sure, but a profit none- theless) for Uncle Sam. Mr. Hoover says in his comment on the report that in July, 1917, as U. S. food administrator, he faced a foreign combination against our wheat growers which purposed to keep down the price of the crop then harvesting to about $1.50 per bushel at our farms. This price, in the opinion of the administra- tion, meant loss of future acreage planted to wheat at a time when wheat was to be greatly needed. The report shows that the Grain Corporation succeeded in the purpose for which it was organized. An in- vestigation was hurriedly made by the U. S. Department of Agriculture through the county agents, resulting in the conclusion that the weighed average cost of production during 1917 for all wheat-growing states was $1.71 per bushel. In the appendix to the report are tables prepared later from more leisurely investigations of the de- partment, wherein “more carefully de- termined costs” were shown to have been $1.02 per bushel ‘or winter wheat states and $1.12 per bushel for spring wheat states. In the light of these facts, now well supported, the purpose of our allies to buy the 1917 crop of wheat at $1.50 per bushel on American farms does not appear as a serious blow to profitable production, nor is it easy to see where- in our own government’s action in rais- ing the price to $2.20 was not some- thing of an “affront to patriotism,” which the author of the report says would have characterized a period of private profiteering growing out of the same situation. Some of us had an opportunity to talk with wheat farmers in 1920 while government support of the market was being withdrawn. To me, as to any- one at all familiar with the farmer’s mind at that time, the declining price of wheat was of less serious concern than was the price to which land had risen. So much has transpired since to emphasize the disastrous results of the land boom that argument of this point would appear to be unnecessary. The report goes on to say that, in determining the price to be maintained for wheat, the committee appointed by Mr. Wilson at the suggestion of Mr. Hoover “kept constantly in mind three factors: (1) the fact that the United States was at war; (2) the need of en- couraging the producer, and (3) the necessity of reducing the cost of liv- ing to the consumer. In consideration of these and other conditions the com- mittee recommended that the price of No. 1 Northern spring wheat and equivalent grades be $2.20 per bushel at Chicago, with differentials for other grades and other markets.” Mr. Hoover was impressively fair to the farmers in recommending the personnel of the committee, six mem- bers of which were chosen to repre- sent farmers and their interests, two to represent labor organizations (con- Theodore N. Vail, to represent business, while the chair- man, Mr. Garfield, and Dr. Frank W. Taussig were economists. sumers) and one, A striking effect of this selection is the fact that “for several days the committee was deadlocked, four of the six farmer representatives contending for a price of $2.50, one for $2.30 and one for $2.25. The two representatives of labor voted for $1.84, while the other members were voting for prices from $2.10 to $2.25.” In view of the washing out of for- tunes in the wheat-raising areas when the land boom subsided following the removal of war regulation, any un- biased observer will agree, I think, that only the stress of war and the tem- porary need for more wheat justified the action of our Government in creat- ing the Grain Corporation, and that similar measures in peace time are wholly unjustified by the success of that corporation in the purposes real- ized. The reader should be reminded, of course, that a period of general specu- lation began with our entry into the war early in 1917, and that the six months preceding the passage of the food control act had been a period of uncontrolled speculation in all food stuffs under the leadership of wheat. Indeed, when the delivery of May fu- tures was demanded, the price rose to $3 per bushel, and “with the settlement of the Chicago corner between the Board of Trade officials and the Allied buyers the price of wheat receded and stood at about $2.40 at Chicago when the Food Control Act was passed.” The report is of extreme interest for the care with which it was prepared by Frank M. Surface, an economist of note, and also for the fact established that, notwithstanding the high price levels of other commodities during the discussion, “never be- fore did the farmer receive such a wide margin between the cost of pro- duction and the farm price; that never period under Increase Your Business and Your Profits RED STAR Flour is the surest trade builder that any dealer can handle. Its out- standing quality brings new customers and keeps old ones. That’s why you find so many wide-awake dealers putting a little extra effort behind the sale of this better flour. JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN CANTALOUPES and NEW POTATOES For the season now opening, we will main- tain the reputatation we have earned by handling only the best Brands and Packs obtainable. VINKEMULDER COMPANY GRANDRAPIDS, MICHIGAN WE BUY GGS WE SELL GGS We Sell Ful — Oo — POULTRY FEED Oyster Shells EGG CASE MATERIAL, EXCELSIOR PADS, GRANT DA-LITE EGG CANDLERS. Get Our Prices. WE STORE GGS Pep EGG CASES, KENT STORAGE COMPANY GRAND RAPIDS ~ LANSING ~ BATTLE CREEK holesale Grocers General Warehousing and Distribu ting June 24, 1925 June 24, 1925 MICHIGAN TRADESMAN 21 before was the relative purchasing power of wheat in terms of other com- modities as high as in the years 1917, 1918 and 1919; that both the farm price and the market price of wheat were at relatively higher levels than the prices of other farm products; that wheat prices in the United States were higher than in other wheat producing countries; that the market value of wheat lands boomed to undreamed of values and that the relatively high prices stimulated wheat growing until in the last year of the guaranteed price the acreage was more than half again as large as before the war. By every measure which we can apply the wheat farmer in the United States was ex- tremely prosperous during these three crop years. This prosperity was the direct result of the policies pursued by the Food Administration and the Grain Corporation. The suggestion that the farmer would have received higher prices without the control measures is an illusion.” Finally the report is interesting as showing that, backed by the financial responsibility of the Government, the market for certain crops can be main- tained at artificially high levels over a long period of time but with the in- evitable period of depression following, and with its wake of speculation dur- ing the still later period, when prices are running wild in an effort to find a normal, market-governed level. Government support is only of in- cidental bearing in this connection; great aggregations of capital can, un- der certain conditions of monopoly, do the same thing which the Grain Cor- poration did, and the power of organ- ized farmers can, it is conceived, wreck and make great fortunes. Here is to be found political and financial incentive for unscrupulous or ill-informed farm leaders may economists for the power which organized agriculture may by chance of fortune place in their hands to manipulate for private ends. Paul Mandeville. Every Business Man His Prophet. It is our opinion that every business enterprise should have an economic laboratory and that every business man should be his own prophet. It is necessary to depend in some measure on expert financial advice, and we have received substantial serv- ice from the organizations or the in- dividual economists who have brought together the facts, critically scrutinized them, and ventured to tell what the future may bring forth. When the skies darken, the clouds gather, and gusts of wind strike us, we know that a storm is about to break. We do not have to be told to seek shelter. Often the skies of busi- ness have been darkened, the clouds have gathered, the wind has begun to blow fiercely, yet business men have failed to measure the signs and neg- lected to prepare the shelter that must soon be needed. ‘This subject recalls to memory the fatalistic events in the fore part of 1909 when there were numerous signs of an impending storm, and yet busi- ness went along merrily, goods were rdered without the slightest fear and who pose as Own our industrial capacity was taxed to the utmost. When the storm broke, near- ly everyone was unprepared and, there- fore, drenched to the skin. Trained thinking on this subject is extremely important. We may honor the expert, but we should not rely en- tirely on him. We should develop our skill in the reading of signs and in foretelling what the future may unfold. There are too many blind chances in business, too many disasters because the preci- pice was not discovered until it was too late to recover one’s footing. In the interpretation of business events, in forecasting financial drifts, credit is a very good barometer. To understand the rules of credit and the relation of its movements to pro- duction and marketing, will build up our own prophetic powers and keep us from being blind followers of any economical or statistical school. It is no more difficult to develop the ability of reading the economic signs than tc direct the activities of an industry and make a large capital pay. J. H. Tregoe. —~+2>—___ Do You Know? Tha 21,000,000 letters went to the Dead Letter Office last year? That 803,000 parcels did likewise? That 100,000 letters go into the mail yearly in perfectly blank envelopes? our That: $55,000 in cash is removed an- nually from misdirected envelopes? That $12,000 in postage stamps is found in similar fashion? That $3,000,000 in checks, drafts and money orders owners? That Uncle Sam collects $92,000 a year in postage for the return of mail sent to the Dead Letter Office? That it costs Uncle Sam $1,740,000 yearly to look up addresses on mis- directed mail? That 200,000,000 letters are given this service, and— That it costs in one city alone $500 daily? never reach intended And Do You Know? That this vast sum could be saved and the Dead Letter Office abolished if each piece of mail carried a return address, and if each parcel were wrap- ped in stout paper and tied with strong cord? Moral: Every man knows his own address if not that of his correspond- ent. Put it in the upper left hand corner! ———_+> > Vision of Animals. Men and monkeys have far better eyesight than any other animals, ex- cept birds. It has been found that most birds have powers of vision about 100 times as great as that of normal man. Some birds ran see a worm ata distance of 300 feet. The eyes of birds are especially adapted to see moving objects at great distances, so that the approach of an enemy is observed by them long before the human eye could detect it. —_++>—__ Insured. He: It wouldn’t be much trouble for us to marry. My father is a min- ister, you know. : She: Well, let’s have a try at it, anyway; my dad’s a lawyer. At Every Meal Delicious a 9, HEKMANS Crackers and oT Cakes 4 appetizing crackers — There is a Hekman food-confection for every meal and for every taste. kman Biscuit Co e Grand Rapids.Mich. cookie-cakes and crisp M. J. DARK & SONS GRAND RAPIDS, MICH. ee Receivers and Shippers of All Seasonable Fruits and Vegetables Pe ce You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Moseley Brothers GRAND’ RAPIDS, MICH. Jobbers of Farm Produce I. Van Westenbrugge GRAND RAPIDS—MUSKEGON Distributor “The whsieeia Spread for Bread” CHEESE OF ALL KINDS BUTTER SAR-A-LEE GOLD-MEDAL Mayonaise OTHER SPECIALTIES Quality — Service — Co-operation Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. 22 MICHIGAN TRADESMAN June 24, 1925 — - le CHE a Pe CHECEEE CCG 3 Xu Ayes * rou, \ wie STOVES anv HARDWARE ear see ix ad) pag } )) i )) ah) ars Zo eae os Ze = a eS oS = = = 2 a. — Z = ol = =, tr. EI mo ——, — Bs ek: 20)" 7 jo Michigan Retall Hardware Association. President—A. J. Rankin, Shelby. Vice-President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. It Pays To Keep the “Stock on the Move. Written for the Tradesman. It is a recognized truth nowadays that the hardware store must be ren- dered attractive to draw trade. This is due primarily to two recognized causes. The hardware store is now catering to women as well as to men; and the stock carried is wider and more varied, including certain lines which must be attractively displayed if they are to sell. One of the big problems facing the hardware dealer is to find means to make his store clean, bright and in- viting in appearance, and thus attract all classes of trade. Prime factors in the attainment of this object are: an attractive store front, a neat arrange- ment of stock, good fixtures, elimina- tion of crowding, getting plenty of light in the store. Circumstances sometimes conspire to prevent the dealer from carrying out these ideas. His premises may be so small that it is impossible to avoid overcrowding and equally impossible, therefore, to keep the stock neat. En- vironment may prevent the entrance of much light into his store. There is, however, one factor which is most important in rendering the store attractive to customers, one which every dealer finds it within his power to use—keep the stock “new.” There are many lines handled by the hardware dealer which from their very nature are slow sellers. They are likely, therefore, to stay some time in the store and thus to accumulate dust. It is not uncommon for certain sec- tions of a store to remain untouched for months, because there has been no call for the goods which occupy that section. What is the result? The goods be- gin to look dull and old. Customers gain the impression that the stock in the store is out of date. The effect of seeing the same old goods in the same old place every time they enter the store is far from a good one. They conclude that the establishment is an- tiquated, most completely out of date. On the other hand, the impression made upon customers by a stock which has the appearance of being new is most striking. Attractive goods, bright labels and fresh colors on every hand —no wonder that money burns in the pocket of the customer. The one way to keep the stock per- ennially new is to move it around. The assiduous and daily use of the duster and broom is necessary, but the arrangement of the goods must be A new arrangement makes the goods look changed as well. There is another advantage attained besides creating the much desired air of newness. By moving the stock around the most seasonable goods can be always kept to the front. The store which has the same goods in the same place week in and week out— you can find lots of this sort—may ap- peal to some of the people some of the time, but there are times when it will not appeal to any of the people. To appeal to time” it the store shou! the latter part these tables were used as ruld appeal wedding present play to suit th t seasons and yuilders hardware, we will show paint, preserving kettles, skates, and so on. On entering the store, people are con- fronted with an array of the goods they are most likely to need. These goods are placed where they cannot be overlooked. They are. in fact, almost in the customer’s way. “We find this method of display is productive of the best results. Goods, which otherwise might have gone un- noticed,. are purchased by customers. The prominence given the article calls it to the customer’s attention. It has an indirect effect on sales also. Peo- ple who may not need immediately the article shown come back later and purchase. We have lots of instances where customers come in and ask for something, explaining, “You had it on that counter last week’—or last month, perhaps. “In accordance with our policy of ‘interior rejuvenation’ we believe that in the fall the stove stock should be brought to the front. Accordingly this row of tables is swept out and the goods displayed thereon are relegated to less conspicuous places. The tables are most of them placed temporarily in the cellar. The space thus rendered vacant is used for stoves, and we find that the prominence thus given the line helps our stove sales. BROWN&SEHLER “HOME sig [ 7 ee Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep-lined and Blanket - Lined Coats Automobile Tires and Tubes Automobile Acessories Garage Equipment Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle SODA FOUNTAINS Spring is here. Your fountain will soon make you money. We have some good buys in new and used Fountains and back bars, chairs and tables. Fountain accessories of all kinds. G. R. STORE FIXTURE CoO. 7 Ionia Avenue N. W. Foster, Stevens & Co. WHOLESALE HARDWARE Io 157-1 159 ee Ao - GRAND - 151- 161 haus sania N. W. RAPIDS - MICHIGAN June 24, 1925 “The same plan is followed in all parts of the store. We keep the goods moving. A rolling stone gathers no moss and a moving stock has no chance to accumulate dust and that long-in- stock appearance which sends the cus- tomer to another store. “The same argument applies to the store windows. Displays should be changed often. Permanence in the in- terior arrangements is not nearly so damaging as permanence in window displays. People demand something new all the time as the price of their attention to the goods in your win- dow. We make a point of dressing our windows at least once every week, and MICHIGAN TRADESMAN year. If I could sell ’em the way I do nails, maybe I’d do something with them. I sell more nails than any man in town. Now, nails—” And so forth. No money in stoves; move too slowly; too hard to sell! Give him nails, now! You've all heard it. We have, too. And whenever we do, we're inclined to answer about as follows: “All right—take nails! You buy them on a 3.85 base and you sell them to the building trade at a 10 per cent. mar- gin. Over the counter you sell them for 5c per pound, in lots of two to three pounds—an item which you have to weigh out as carefully as if you Get This Paint Pamphlet. Drop a line to the Department of Agriculture, Washington, D. €., and get a copy of Farmers’ 3ulletin 1452. It is full of good suggestions intended for paint consumers but quite as use- ful to the boys who push the paints from their vantage ground behind the counter. Painting improves appearance, but the chief purpose of painting on the farm is to preserve buildings, fences, and implements from the effects of the weather, says the Department of Aeri- culture. done to make the home more attrac- Interior painting is usually tive, but it also serves a useful pur- the svstem is bringing the best of : 1 8 : pose in making walls and ceilings more I ' were < reler, for fear y may give : : ‘ results.” oon 4 asa ead : ; sanitary and dark rooms lighter. Paint some over-weight and lose the whole ;,,. ey ee Sen Some hardware dealers go further 8 ing at regular intervals is the cheapest and change their window displays, con- currently with their newspaper adver- tising, twice every week. Much de- pends, however, on the locality and the amount of display space available. In this connection I recall the ex- perience of a merchant some years ago with a new metal polish. He put a carton of the polish, so many packages to the carton, on display on a counter, merely taking the cover off the carton and leaving the contents unbroken. He paid no great attention to the polish in the next few days, leaving it to sell itself. To his surprise and disappoint- ment, when he happened to look at the polish some days later, the carton was as full as it had been at the first. For some days longer the stuff persistently refused to sell. In disgust the merchant took home a package of the polish, to try out. It was perfectly good polish. Next day, without any special effort apparent, the stuff began to sell; and in a little while it was selling like hot cakes. The merchant, wondering what started the polish going, hit upon what he still believes to be the solution. Customers fought shy of the full car- ton. The minute, however, the mer- chant started things moving by break- ing the previously unbroken display other people, seeing that somebody had already bought some of the stuff, were willing to take a chance on it. Every display something. In_ this case the display subcon- sciously suggested leaving things alone while the broken display imparted the suggestion of buying. After that, whenever he put a carton of goods on display, the merchant always took the precaution to first extract a couple of the individual packages. suggests unbroken The same principle applies to all in- terior arrangements. Your inside dis- plays, to be effective, must suggest ac- : 4 sanity and industry shall again as- 144 Division Ave., North ' tion; must impel the customer as : bi a 1 : wh 8 * Citz. Telephone 51-916 Grand Rapids, Mich. strongly as possible in the direction of pee e themselves with human en- deavor. buying. To this end not merely at- tractive displays, but such helps as profit in a couple of good-sized nails. Then you have to wrap and tie them up—more back the weight and go put the charge on the books. time—put over- “What’s your average profit on this transaction, including your time and materials? “Figure it out, and you'll find that there is more profit in one ordinary stove sale than there is in selling a thousand parcels of nails, weight three pounds, to a thousand counter cus- tomers! “Suppose this dealer—according to his statement—sells eight ranges a year at about $115 to $120 apiece. His gross profit on each is around $40. A total, let’s say of $320. All right. In- cidentally, he’d have to sell nails to eight thousand customers in order to reach this figure. But the point, let’s say, is that he can’t live on $320 and stoves are hard to sell. Can he in- crease this business? “The answer is that in ninety-nine cases out of a hundred he can double it the first year, if he consults with his manufacturer, gets up on his toes and goes out and digs up lis customers in- stead of waiting for the spring rains to uncover them and send them drift- ing in. “That’s the real answer to the man who says there isn’t any money in the stove business because they move too slowly! “The truth is, they’re moving faster than he is.” sess The White Coliar Age. We live in the age of the White Collar—of over-feeding and under- work. Jazz would be music; rant, poetry; and Cubism, art. Purpose has given place to pleasure and life is a discordant riot of the senses reeling on to chaos, and will so continue until Money is like dynamite. It will move way to keep buildings and implements in good condition. A knowledge of the different kinds of paint and their particular adapta bility is a great farmer who wishes to do his own work. The department has published Farm- ers’ Bulletin 1452 for the express put- advantage to the pose of helping the farmer to select the right paint for the particular job at hand. It gives directions for mixing paint, for preparing surfaces, and for apply- ing the paint. Full directions for mak- ing and whitewash are included also. applying several kinds of Painting should not be put off too long. If wood has begun to rot or iron has begun to rust, the rotting and rusting will continue after the paint has been applied. Moreover, the longer painting is delayed, the more difficult and expensive it becomes. This interesting bulletin may be had free of charge as long as the supply 23 lasts. Don’t wait until the last one has been distributed. — +s Forty-Six Cups of Tea a Day. When it comes to pure, unadulter- ated tea, Lew Meyerson, 30 years old, of Bradley, Beach, N. J., just can’t get enough. Lew claims he drinks more tea than any other one man any place. He considers forty-six cups a day a fair average. Lew likes his tea strong, seldom uses milk, and sugar—never. —__>2..>———_ Good window trims are sometimes expensive, but they are not as expen- sive as poor window trims, though the latter cost nothing. ¢ ON WHEELS The Clare Auto Tour Trailer is equipped with comfortable beds, a 12x14 ft. waterproof tent. Space under tent in which to cook and eat meals. Every con- venience for comfort. Light and rigid, trails perfectly. Ideal for tourists. Write today for catalog and prices. CLARE MEG. CO. Clare, Mich. Camping and Commercial Trailers SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as well We will quote a money ' Y saving price. Sidney Elevator Mnfg. Co.. Sidney, Ohlo 601-511 IONIA AVE., S. W. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes GRAND RAPIDS, MICHIGAN NATIONAL W ANTED— Brass Foundry Work Brass, Bronze and Alwninum Castings Submit Samples or Drawings. BRASS GRAND RAPIDS, MICH. Prices on Request. COMPANY Install KEEP THE COLD, SOOT AND DUST OUT “AMERICAN Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, AMERICAN METAL WEATHER STRIP CO. Soot and dust on window sill WINDUSTITE” all-metal Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by WE INVITE a mountain or destroy the user, de- pending on the skill of the handling. your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or REPAIRING leather belts that price tickets afford, Victor Lauriston. showcards and should be used. i —_2+>_- Naiis vs. Ranges. now and then we run up Heredity and inheritance, rather than the stars, are the shapers of destiny. Every Undiluted by diplomacy, truth is . aginst the man who talks to our sales- man about as follows: “No, there’s no use, Mr. Jones. I’m not interested. There’s no money in steves. I’ve got four lines of ’em. And I don’t turn ’em over twice a about as unpopular a_ conversational material as may be found in a day’s walk. The man with nothing to divide is an easy convert to socialism. Preston M. Nolan. you need quick service upon. Call us on either phone. 1—3 IONIA AVE. GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers GRAND RAPIDS, MICHIGAN MICHIGAN TRADESMAN June 24, 1925 a ~ E Wz e = = = Te"z=a Z = = 4 2 Z = - soo 2 se Zs mee .. © 2s. Z - 7 i g 7 cS ea = % ’ = = a cae = zs f <= Sess = ~ MAA\\ News and Gossip Concerning Michi- gan Hotels. Glen Lake, June 23—South Haven ought to have a big turn out on the occasion of the Michigan Hotel con- vention to be held there Friday and Saturday of this week. Five separate and distinct announcements have been broadcasted throughout Michigan. First, there was one from the local committee of arrangements, one from the Chicago & South Haven Steam- ship Co., a royal command from the South Haven Chamber of Commerce, in addition to which were the official tigated and changed, and now he writes me of the wonders of the new home. When you hear that the other fellow is a “high-jacker,” investigate on your own hook, and in ninety-nine cases out of 100 you will find the offender is “over in the next county.” Seemingly there should be no excuse for untidiness in a hotel, but there are occasions when the operator is hard pressed to secure proper help, and a due allowance should be made for con- ditions of this character. Recently | was in a hotel where I made the dis- covery that the carpet sweeper had not announcements of the Association. heen used under the bed for some time Evidently South Haven folks take the and I called the landlord’s attention to hotel men seriously. it. He was much exercised over the Newspapers report the loss of the condition, but had sense enough to not Chandler House, at Onaway, by fire take umbrage at my criticism. It was last week. I am very sorry about this, simply a question of a shortage of as will be those of the craft who en- competent help, and the physical in- joy the acquaintance of Mrs. Conover, capacitation of one who had such mat- the owner, and are familiar with the ters in charge. An occasional lapse of home-like institution she presided over. this kind might be excusable, but not It is to be hoped that the Chandler when it was a chronic condition. Once will be rebuilt without delay, for # in 4 while in well regulated private in- was certainly one of the chief assets stitutions the host or hostess is com- of that thrifty city. pelled to make excuses for shortcom- At the annual convention of the ings which to all appearances are little American Hotel Association, Meld at Jess than criminal and scandalous. Colorado Springs, last week, Chas. H. It is announced that the Detroit & Stevenson, Hotel Stevenson, Detroit. Cleveland Transportation Co. will thjs was elected a member of the executive year operate a line of boats between council. Chicago and Buffalo, touching at George C. Burke, who came to the Mackinac Island, and a few other Hotel Scott, Hancock, some three points en route. For many vears this vears ago as manager and last season company supplied the most of the busi- took control of the Hotel Douglass, ness enjoyed by the Island hotels, but Houghton, has been appointed man- the La Follette act was too heavy a ager of the new 100 room Hotel Olym- handicap for them and_ they gave up pic, Gary, Indiana. Mr. Burke if a | the soraice Whether they will be able good hotel man, and a splendid mixer, to make any money this vear remains and will make a success of his new to be seen. venture, but it will be a matter of great The Michivan Transit Co. will in- regret to Upper Peninsula travelers to augurate their summer. service. this lose him from that field, where his ac- week. This company has always main- tivities were so acceptable. tained an efficient schedule, but their Curtis A. Hale, formerly of the rates of fare have been much too high Drake and Blackstone hotels, in Chi- and they have permitted the rail lines cago, has been appointed manager of to carry the tourists. The same ap- the Belleview Hotel, at Lake Orion, plies, also, to their freight rates. which this State. are equivalent to railroad charges, with J. B. Curlee, who purchased the the addition of dockage costs, which Park Hotel, at Mt. Pleasant, from C. - make their offerings unattractive. W. Bosworth, some three years ago, While a certain percentage of sum- and sold out last year, is now in pos- mer visitors are favorable to boat session of the Hotel Hildreth, Charles transportation and will pay these City, one of the leading hotels in charges, there is not enough of this Northern Iowa. A. W. DeKau is at class of traffic to keep them going, Present operating the Park - Hotel, fence they must offer something at- which is a good property in an enter- prising town. Quite frequently I hear the expres- sion that this, that and the other hotel, are “robber’s roosts,’ when the party making the statement knows nothing whatever of the hotel in question. Some time ago I was calling on a particular friend of mine in a certain hotel which did not have a particularly desirable reputation in the matter of cleanliness. This party was occupying a room with bath at a rate of $2.50. The room was far from neat, the bath was positively unclean, and I suggested that one oc- cupying such quarters was in a fair way of cheating himself. The excuse given for stopping here was that a The secretary of the Ohio Hotel As- neighboring hotel, par excellent, held sociation has favored me with a copy one up on prices when the true facts of a placard which is being supplied were that the rates charged were prac- all members of his organization as tically the same, and there was abso- warning against bad check operators. lutely no comparison to be made in It is certainly timely, for this class the matter of accommodations, the of swindlers are certainly getting in range being so far apart. My friend their work good and large,’and _ this finally screwed up his courage, inves- season they are offering a repertory of tractive in service, as well as attrac- tive in cost, otherwise the drawing in- fluences are all in favor of the rail lines, which provide all essential com- forts at about water rates. The automobile charges by this par- ticular line are also much too high— prohibitive, in fact—a matter of uni- versal comment and criticism. TI am not interested financially in transporta- tion, but it seems to me if I were | would get the business. Make the pot boil, as it were, while the season—so very, very short—lasts, and not have SO many vacant state rooms, which would quite likely be occupied if rea- sonable rates were offered. Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS 150 Fireproof Rooms Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 None Higher. Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL Rates $2.00 and Up Excellent Cuisine Turkish Baths WHEN IN KALAMAZOO Stop at the th American Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, Mgr. European Plan 150 Outside Rooms $1.50 and up - HOTEL CHIPPEWA HENRY M. NELSON Manager MANISTEE, MICH. New Hotel wits all Modern Conveniences—Elevator, Etc. Dining Room Service Hot and Cold Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 CODY HOTEL GRAND RAPIDS RATES { ee up without bath 2.50 up with bath CAFETERIA IN CONNECTION 52 Monroe Ave. GRAND RAPIDS, MICHIGAN Henry Smith Floral Co., Inc. PHONES: Citizens 65173, Bell Main 1738 Columbia Hotel KALAMAZOO Good Place To Tie To WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to Stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon Zane Michigan CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commersial Traveler. Try the CUSHMAN on your next trip Absolutely Fire Proof and you will feel right at home, HOTEL DOHERTY CLARE, MICHIGAN Sixty Rooms All) Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor HOTEL as Bell Phone 596 JOHN L. LYNCH SALES CoO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, Citz. Phone 61366 MICHIGAN The Durant Hotel Dollar Hotel. 300 Rooms Under the direction of the United Hotels Company Flint’s New Million and Half 300 Baths HARRY R. PRICE, Manager Hotel Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. Jo. Townsend, Mgr. ST. JOSEPH MICHIGAN BARLOW BROs. Grand Rapids, Mich Ask about our way. PI sune 24, 1925 “stunts” which are indeed interesting, especially if you do not have to pay for them. Whether any estimate could be pos- sibly made that would give one an idea of the amount of these depreda- tions among hotels is hard to say, but the truth is bad enough, and every ef- fort should be made by all hotel men to punish the depredator. There have been altogether too many cases of leniency displayed in permitting these cases to be settled out of court. Here is a case in point: A guest comes to you with an engraved check of the Grand Manufacturing Co., which has an appropriate place for the signature of the president, and the counter signature of some other of- ficer; has the payee’s name typewritten, the number printed in red ink, and the amount put in by some sort of alterna- tive proof device, added to all of which is a typewritten form showing for what purpose the check was issued and declaring that, once endorsed, it be- comes a receipt for that amount and for that purpose. These bogus checks are more easily exchanged for money than any other form. Another: The customary uses for certified checks are to file with bids, as security, but not as a medium of ex- change, and the hotel man who ac- cepts one, if he has any knowledge of the banking business, has no excuse to offer. But just now there is an epi- demic of certified checks, and it seems to be a very popular way of extracting money from the hotel till. Now this is really a very easy and inexpensive method of producing spurious checks. All that is needed is a rubber stamp and not an expensive one at that. A dollar will buy a cerfectly satisfactory one, provided a rubber stamp manufac- turer can be found who does not ask too many questions. Of course reliable rubber stamp manufacturers will not supply them, but even at that checks have been cashed where the stamp showing that the drawee had money sufficient to pay the check, had been made with a moveable type outfit, pur- chasable anywhere for 50 cents. Un- der no circumstances have anything to do with a certified check, as no re- sponsible bank will issue them except for the specified purposes mentioned. Once understood, and then remember- ed, there need be no losses through this channel. Now the personal check is another thing altogether. The cashing of these by hotels should only be permitted when the party is well known, one to whom you should be willing to ad- vance an equal sum in cash as a loan. It is not a question of identification, but just having the money in the bank to check against. The hotel man who accepts them under any other condi- tion is simply borrowing trouble. All this and much other information is included in the chart I have me~ tioned, together with fac similes of about a dozen checks, all pronounced forgeries, and all handled through Ohio hotels. State Banking Commissioner Mc- Pherson is getting ready to organize the machinery of his office for the pur- pose of protecting investors against bogus transactions in stocks and bonds. In other words, to enforce what is known as the “blue sky” law. There are a number of financial in- stitutions in the State which are ir- regular, but more attention has been paid to alien schemes, and home in- vestors have been stung on local in- vestments in great numbers. One of the greatest catch penny schemes now-a-days is the financing of hotels in communities where there isn’t a chance on earth of their ever paying out. Millions of Michigan capital has been diverted to such chan- nels, and when it comes to the super- vising of financial schemes, these should be looked after promptly. A. decision of the Supreme Court of the State of New Jersey relative to the matter of sign boards along MICHIGAN TRADESMAN public highways, ought to interest the users of this method of advertising in other states. The decision in this particular case is to the effect that a right of way for a public highway is simply an easement or permit granted by contiguous prop- erty owners for the public use of such property for transportation purposes only, and nothing must be allowed ,to interfere with such traffic: but the question of placing signs along fences —so long as they do not interfere with travel—is within the control of the abutting property owner. He may grant or refuse to grant permission for the erection of such signs and the highway department must not inter- fere in any manner. Hotel operators will be interested in knowing this. No test case has been tried and in Michigan it would be worth while to have this matter legally disposed of. Highway officials have ruthlessly destroyed signs which were really conveying desired information to the public, without consulting interest- ed parties, and it is high time a stop was applied to such transactions. It is true, perhaps, that there are a lot of ugly, inartistic sign boards along the highways, but it is also true that many of them have been of value to travelers, and so long as the abut- ting property owners can control their erection, State authority, which has no legal foundation, should be with- drawn. This is a matter which should be brought up for action at the Kalamazoo Hotel Men’s meeting in September next. Frank S. Verbeck. —_.+>——__ Items From the Cloverland of Michi- gan. Sault Ste. Marie, June 23—Summer season is now in full swing here. The Dixie Inn, at Hessel, opened for busi- ness June 21. Fish and chicken din- ners will be served throughout the sea- son. Mrs. Skeils will look after the comfort of the patrons, as usual, and a good season is anticipated. Both State ferries are now running across Mackinac Straits on summer schedule. Trips will be made each hour and a half from both peninsulas, continuing until 9 o’clock at night. Food experts say that people eat less since the war. That’s fine: but they pay more for it. F. W. Mellinger, of Lakewood, Ohio who is the owner of the cooperage plant at Manistique, has closed a deal whereby Charles Isackson becomes the owner of the plant, which still con- tains all of the machinery and is com- plete in every way except the dry kilns, which were never rebuilt after the fire. Mr. Isackson does not in- tend to wreck the building, but is try- ing to find parties who can make use of the plant; if not as a cooperage plant, possibly for something else. E. Arrowood is now employed at the J. Larson & Co. meat market, at Manistique, taking the place of Axel Victorsen, who on account of ill health will not return for some time. Two in 11 are old at 80. The other nine are dead. James Mackie, proprietor of Har- mony Beach, has announced the open- ing this week. Dates are reserved for dancing parties. There are bath houses for the bathers. Refreshments will be served during the season. Har- mony Beach is one of the best beaches in the city and a very attractive place to visit. Claude Smith, of Manistique, has purchased the building in which he is conducting his meat market and gro- cery store from Mrs. Frank Peterson. Mr. Smith intends to make a number of improvements to the property, which will include a modern glass front and an up-to-date refrigerator. John Schuster, the well-known meat dealer at Manistique, is building a sum- mer home on the lake, about thirteen miles from the city. Most of the people who sit around waiting for their ship to come in never sent any out. Mr. and Mrs. H. E. Fletcher cele- brated their twentieth wedding an- niversary last Sunday, entertaining twenty-five of their friends at their commodious summer cottage on the river. H. P. Hossac, the well-known mer- chant at Cedarville, was a business visitor here last week. Mr. Hossac expects to operate the htoel at Cedar- ville again this season. Hate to be a joy killer, but we doubt if a fly ever got out when the screen door was open. H. A. Thiebert, of Oakridge Park, whose general store was destroyed by fire several months ago, is remodeling the large bakery building on the Island, which he will occupy as a gen- eral store within the next ten days. Mr. Thibert also operates the ferry con- necting Neebish Island with the main- land. William G. Tapert. ——__+-++—___ No Cheap Wheat or Flour This Year. Written for the Tradesman. Previous reports of damage to the winter wheat crop of the United States are being verified and estimates run all the way from 400,000,000 to 425,- 000,000 bushels this year against a pro- duction last year of 590,000,000 bushels , and an average production from 1919 to 1923, inclusive, of 626,000,000 bush- els, so making a rough estimate the winter wheat crop of the United States this year is 200,000,000 bushels short of the average, which, of course, is a serious loss. The heaviest losses have been sus- tained in Kansas, Oklahoma, Nebras- ka and Ohio; for instance, the 1925 Kansas crop is estimated at 88,175,000 bushels, last year’s totalled 153,644,000 bushels; Oklahoma’s 1925 crop is es- timated at 29,064,000 bushels, last year, 54.874,000 bushels; Nebraska’s 1925 crop is estimated at 37,427,000 bushels, last year 54,483,000 bushels; Ohio’s 1925 crop is estimated at 19,048,000 bushels, last year’s crop 37,313,000 bushels. The condition of the spring wheat crop, on the other hand, has improved if anything. The spring wheat sec- tions have had plenty of moisture and the weather has been favorable. A production of 254,000,000 bushels is estimated, which plus the most opti- mistic estimates on winter wheat, 424,- 000,000 bushels, makes a total estimat- ed crop of spring and winter wheat in the United States of 678,000,000 bush- els as against 872,600,000 bushels last year and an average for the preceding five years of 856,178,000 bushels. According to these figures we will harvest this year the smallest crop of wheat since 1917 when only 636,318,000 bushels were produced. A Government publication estimates the total domestic consumption for all purposes in the United States for the year ending July 1, 1925 to be 678,000,- 000 bushels, so it is apparent we are producing no more than enough wheat to meet domestic requirements. Were the United States to be asked to supply the usual amount of wheat for export, the price position of wheat would be very strong indeed; in fact, the present price would appear very low. However, the world wheat out- look is favorable from a production standpoint. The very efficient methods of trans- portation and the super-efficient facili- ties for dissemination of market and 25 crop news places the price of wheat on a world basis more than ever before, so that a short crop in the United States does not mean famine prices are going to prevail, for if the rest of the world has a surplus, the price levels of United States wheat will be held to the world basis plus transportation charges, of course. A prominent and reliable grain con- cern places the world crop on the fol- lowing basis: Europe— 1074 1,488,000,000 bushels 1925 1,600,000,000 bushels North Africa— 1074 80,000,000 bushels 1925 105,000,000 bushels United States— 19264 873,000,000 bushels (020 678,000,000 bushels Canada— 1924 262,000,000 bushels $925 370,000,000 bushels Carry Over— July 1, 1924 _--. 280,000,000 bushels July 1, 1925 ---- 135,000,000 bushels so the present estimate of the world crop, outside of South America and Australia, which crops are harvested after the first of the year, are for 1925, 2,948,000,000 bushels. These same sec- tions produced in 1924, 2,943,000,000 bushels which shows surplus of 5,000,- 000 bushels for this year’s world crop. Prices during the last six months for the 1924 crop have been comparatively high for peace times and undoubtedly we will have a much higher range of values the first six monthts of the 1925 crop year than prevailed during the same period last season, yet it must be mind that conditions have been discounted and are reflected in prices now quoted for futures. borne in crop replenish stocks sufficiently to properly care for normal trade requirements, but there seems to be no occasion for heavy buying to cover future requirements at this time; in fact, we are of the opinion that wheat will sell at a lower price in August than it is bringing at the pres- ent time, for the simple reason sharp premiums are being asked for choice old wheat on account of the fact it is really scarce. With a heavy movement of new wheat on the premium phase of the situation will be eliminated to a large extent and will in itself produce a lower average cost for wheat and flour. On the other hand, the flour trade should not expect cheap wheat or cheap flour this year, as such a condition is practically impossible based on the present outlook. Lloyd E. Smith. ——~-2>—— Beans and Peas—The demand for dried beans is very poor, although most of the line have continued steady. Red kidneys as a matter of fact are even firmer than they were, with an advancing tendency. Black-eyed peas are steady, with a light demand. —— +> Syrup and Molasses—Molasses is selling steadily, but without any boom. Good grades are steady in price. The export demand for sugar syrup is bet- ter and the tone of the market is there- fore firmer. Compound syrup is also in good steady demand at unchanged prices. It appears advisable to MICHIGAN qi C | C ee FS ae > > = y ce er g : 3 - = = Cita -£ : : . = x = J CASS oy f 2 ) WF FW) (SSnF SSE Yq Si in S) i AD reve. LN A “You Can’t Live Long Unless You Drink Right. We hear so much these days about what to eat and what you shouldn’t eat. I think it is a mistake that we don’t hear more about what you should drink. Of course, we have heard enough about what you shouldn’t drink, The fluid intake of the body in a way is much more important than the food intake. You can live 40, 50 or 60 days without food, but you can only live a few days without water. There must be a tremendous amount of fluid taken into the body every day. You might just as well eat a chunk of coal as to eat food without water or with- out fluid. The food must be put into solution before it does the body any good, and so there must be taken every day a quantity of fluid. I find among the fair sex, an aver- sion to drink water on the theory that it makes the ladies fat. Now, as a matter of fact, that isn’t true, and I speak as one who has some authority in the matter of fatness. I had a class one time of fat women. You may have seen the pictures on the screen. The newspapers thought it would be a great thing to have a contest. While one of their women editors took a group of men, I took a group of wom- en to see which group could take off more fat. We were going to have a health show in New York, and I saw the advertising value of that, so I said, “If you have the last week of the con- test coincide with the week of the health show, I will do this, I will take a class of women.” They agreed to that, so one Monday morning this newspaper announced to the Health Commissioner that the class was to open. It attracted a great number of women. They started coming at 10 o'clock, and I will give you my word at 2 o'clock there was never such an aggre- gation of fat people gathered together in one place. They weighed all the way from 180 to 371 pounds. There were five hundred of them. I never saw so much women in all my life. As a matter of fact, they took off seven and one-half inches of waist measure, five hundred of them, and I think they drank all the water they wanted to drink. The great trouble about taking fluid with your meals is that you take too much food if you take too much fluid with your meals. On that account, I think I can really say in all con- scientiousness that it would be a great deal better to put a pint of carbonated beverage on the table instead of water. Now the trouble is that if you put a lot of water on the table, with the weakness of human beings, there will UGS“ DRUGGISTS § NDRIES{ ar = - = mth (qc suit" me ae eee N PP My 2: af be a lot of water drunk and a lot of food will be taken down, more than you need. I want you to remember you live on one-third of what you eat and the doctor lives on two-thirds. Now, there is a psychology about these things. You put a pint of car- bonated beverage in front of an in- dividual and he will exercise some economy in the consumption of it, He knows he can’t have a quart or two quarts; he has only a pint, consequent- ly he will husband that pint. My judg- ment is, with that pint of carbonated beverage in front of the small boy, he will limit his consumption at meal time to that pint of beverage, when if he depended upon water he might take two pints or more. The danger is, and I want you to remember that because it is of value in presenting this subject of yours to the public, that the average person drinks too much fluid at meal time, and he does not drink enough between meals. So when you put a pint of car- bonated beverage on the table and tell him to drink it, you are doing him good, because you are going to improve his process of elimination, his process of absorption. At the same time, you are not going to overload his stomach by an excess of food which is apt to be taken when too much water is absorbed. Up in my city we have 137,000 ba- bies born every year. If we were to put that into the language of bottles, as mentioned by Mrs. Browne, put these babies shoulder to shoulder, they would make a line twenty-two miles long, some babies. Before the introduction of pasteuri- zation of milk in my city, one quarter of the babies died before they were a year old; 243 per thousand died. Now the death rate is only 60 per 1,000. Pasteurizing of milk is largely re- sponsible for it. We must see to it that the common drinking cup is put out of existence. and no better thing could come to any schoolhouse than to have the sale of carbonated beverages in the basement or nearby so the children could get what everybody knows to be a clean drink free from the danger of con- tamination. Invariably you find an epidemic of dysentery, to say nothing of an epi- demic of typhoid fever or even cho- lera, and it means a contaminated wa- ter supply. So the first thing to do is to make certain all the fluids taken by the children and by the citizens gen- erally shall be free from contamina- tion. Skin diseases and many other ail- ments are due to not taking enough moisture, not taking enough fluid, and so anybody who drinks freely of these TRADESMAN beverages is very likely to have a clear skin, because the process of elimina- tion is carried on in such a day as to do away with the danger of skin dis- ease, and, also, there can be no doubt, that in convalescence the grape juice witd sparkling water added or -the citrus juice with sparking water added will do much to coax the appetite and restore the individual to health. There is a very valuable point, I think, in connection with the mineral value of the fluids which we consume. Every particle of mineral substance contained in the fluid you take has an effect upon health. We get out of fluids not only the protein value, the carbohydrate value and the chemical values, but we must not disregard the mineral values. That is why we made our campaign against denatured flour, because the mineral element is taken out. There is no question but what the mineral element of water is valu- able. If I had all the money which is spent by Americans who go to Europ- ean watering places, I could pay the National debt. You can bring these waters to any home carbonated and ready for consumption, and you can also have all the values of the Europ- ean trip provided at home, and these waters do carry value. Royal S. Copeland. ——~+--__ Local Irritations Frequently Result in Cancer. The fact that local irritations of many kinds occasionally prove to be inciting causes of cancer is far more than a basis for further investigation. It is the keystone of a great deal of useful work which is being done in the prevention of this disease. For example, the public is taught that a broken tooth which continually rubs upon the tongue or cheek so often causes a sore which develops into a cancer, and no one with this dental defect should neglect to have the trouble corrected immediately. And so with the plates to which false teeth are attached. They frequently fail to fit as they should, and cause soreness which is of a far more dangerous kind June 24, 1925 than one might suppose. Cancer of the mouth and tongue is a common disease, and quite needlessly so, for if teeth were kept in good condition and the mouth kept clean, as it should and can be, cancer in this location would become’rare. At present cancer of the mouth causes over 3,500 deaths in the United States every year, among men. The public has little knowledge of the risk involved in chronic irritations. An elderly woman was seen to have a cancer above her ear where her spectacles had rubbed and continued to irritate the spot. When her atten- tion was called to the matter she re- marked that there was nothing serious about it, because she knew it was only her glasses which caused the irrita- tion. Because one knows the exciting cause, it does not necessarily follow that the trouble is not cancer. Again, moles and especially some kinds of moles, when continually irri- tated may develop into a rapidly grow- ing and fatal form of cancer. A while ago a man had one of these on the side of his head. Every time he brushed his hair he irritated it, more or less un- consciously. Cancer eventually devel- oped and he died of it. Had the mole been removed when he was a young man his life would have been saved. One of the scientific papers present- ed at the Atlantic City convention of the American Medical Association dealt at some length with the question of heredity and pointed out that, whereas it had been possible over a long period of time and with thousands of selected mice to produce families or strains of mice which were particularly suscept- ible to artificially implanted cancer, it was unwise and unreasonable to ac- cept these results as showing that spontaneously occurring cancer in hu- man beings is inheritable. A certain predisposition does seem to run for a time in certain families, but most quali- fied students of cancer believe that heredity plays but a small part in the occurrence of cancer among human be- ings under the ordinary circumstances of everyday life. The number of cancer victims seems mostly Daily Mat. 3 p.m. RAMONA PARK AGAIN week—the sort of bill which Remington in the Press. “You'll be hard to please if RAMONA The Home of Good Shows “Ramona has a genuinely topnotch vaudeville bill this good old days of high class vaudeville bills, for which Ramona used to be famous, have returned, “writes Miss worth while entertainment at Ramona this week. As a whole the bill is worth going to cool-shored Reed’s lake to see,” says Clarence I. Dean in the Herald. General Manager DeLamarter’s promise to restore the old time name of Ramona has been fulfilled. Night 8:30 LIKE DAYS OF OLD! assures audiences that the you don’t find some very sg A esr eee June 24, 1925 MICHIGAN TRADESMAN 27 vo be increasing, but all students of the im which cancer is being looked upon. ~~ WHOLESALE DRUG PRICE CURRENT cancer problem do not agree upon this George A. Soper, Ph. D. matter. Some hold that the growing ee : Prices quoted are nominal, based on market the day of issue. Los : If you think your job is not as big death rates really indicate that an in- : creasing number of deaths which for a eb ae yoo auent ta fave, ice Bow Acids Lavendar FI 8 00@8 25 Cinch @2 10 ae i - you can make it bigger by studying its veneer foc OE Senet merly would have been unintentionally ? 8s y ying Boric (Powd.) .. 15 25 Lavendar Gar'n 85@1 20 Colchicum ------ @1 80 i i : chances. Boric (Xtal) ---- 16 25 Lemon ---_--.-- 2 0003 26 or intentionally hidden under the names ee Carbolic ~.---... 29 4@ Linseed, bid. bbl. @1 15 aero ———— = 00 a . : Lo | aoe : i Chile _. 68 70 linseed, bld less 1 22@1 35 gitalis ........ @1 80 Ligand ena or _ disease, as cB) Poise is the quality a enables a Muriatis cc 3% 3 Linseed, raw, bbl. 0 12 ana @1 35 age, x , are being uncovere roman to seem serene when she fears Nitric -.-------- anseet. Ye. Saco or Se g p are De 2 unc yverec woman to seem serene when she fears an si eae 15 3g Mustard, artifl. ox @ 50 Ginger, D. S. -- @1 80 as a result of the more intelligent way something is loose. Sulphuric —------ 3% 8 Nesininot ae : aa se Gisise ........-- @3 20 Tartaric .......- 40 60 ve, pure ~.-- Guaiac, Ammon. @2 00 a Olive, Malaga, ” ean P ‘Seeenin SE ee 2 75@3 09 Iodine ..--------- @ 96 of sti ng a per Water, 26 deg... 10 @ 18 ae meee lodine, Colorless @1 60 od Wei , 9S 100 weir idee — aug if Srintt,ovetis a oi ater, Ss. -- Origanum, pure 50 DO ---------=--= a ie “taat 10%@ 2 Origanum, com’l 1 00 $1 20 Myrrh ---...----- @2 60 For the Home, School and Office—pure white a - ~"sn onertt 7 Nux Vomica ---- @1 6 bond, very little trimmings—all writing paper— Balsams been . ure _. 18 50@14 ee Opium -....-..-- @3 50 properly styled the Economy Package. Costa... 120 Rosemary Fiows 125@150 Opium, Camp. — @ 85 Also good for mimeograph and type- Fir (Canada) -. 2 2603 80 Sandalwood, E. Opium, Deodors’d 3 60 writer use. Easily matched in enve- Fir (Oregon) _-- 1 00 - ween & Dp » Deodors @ lopes. Try your local dealer. If he oe 38 Saseatras true 2 6098 75 Rhubarb ——— @1 70 cannot supply you pin a dollar bill to Tole oe 00 3 26 Sassafras, arti’l 90@1 20 this advertisement with name and ad- : Spearmint 7 00@7 26 dress and we will send either size Barks Sperm La heat , perree i Cassia (ordinary) ue 30 Tansy, —-----—-— 5 =e 25 — Merchants write for prices. Two $1 Sizes ee ee ay 6 0 = Wie 2 hey Lead, red dry _. 15%@16% KALAMAZOO VEGETABLE 5 Ibs. eter size fy Soap Cut (powd.) Rumpentine, lens 1 01G1 0 ee ea Ree PARCHMENT CO 814x111. ite 18@ 26 n = aoealatcoue 6 00@6 25 Lead, white oil_. 15% @16% ” 5 Ibs., 490 sheets i Wintergrecn, sweet Ochre, yellow bbl. @ Berries Kalamazoo, Mich. legal size ae @1 25 _ birch -.--.. 3 00@3 25 Ochre, yellow less 2%@ 8%x13 J — at g 25 Wintergreen, art_. oes = Red Venet'n Am. 3%@ ae CS 2 CS Red Venet’n Eng. 4@ Wormw od _... 8 50@8 75 8. Prickly Ash —----- 30 @ —_ 5@ Extracts Whiting, bbl. _.. Ss s ] 4% Whtthe ......0 O38 lo EVERYBODY SELLS COLLAR BUTTONS | Hem jw tog, rotansium «a. rap 9° Ma 08 Licorice powd. --- 1 00 Rogers Pr ep. .. 2 80@3 00 Siewses Bicarbonate -.--- 35@ 40 ROLLED moe. 0 fee ae GOLD Coemncnr? oe) 20@ > a eae 54@ 71 Miscell Chamomile Rom. - orate, gran’d 23 30 celianeous PLATE Chlorate, powd. ° or ial 16@ 26 Acotanalid canes 47@ 66 FRONT ia m6 sca tee oe” CO co ee um. . A t d Acacia, Sorts --- 20@ 25 Permanganate .. 20@ 30 sl o9@ 15 ssorte Acacia, Powdered 35@ 40 Prussiate, yellow “7 75 Bismuth, Subni- Aloes (Barb Pow) 25@ 35 Prussiate, red -- 1 00 trate -....... 3 02@3 23 All the Leading Aloes (Cape Pow) 25@ 35 Sulphate —--_-.. _— 35@ 40 Borax xtal or Shapes. Aloes (Soc. Pow.) 65 70 powdered _... 07@ 13 acer is oe@ Bo oa po. : Hy = Assortment Camphor —.----- | 1 05@1 10 Roots Capsicum, pow’ " Se psicum, pow'd 48 66 Guaize _________.. 70 Carmine ......... No. 14539 Guaiac, pow’d -- @ 75 } akes, smi ao uaker. ox... 8 25 e, OF. oe 900 Atlantic aie Crown Capped Coa - oe, 4 oz. : = Quaker, Gallon Glass 13 50 MILK COMPOUND Sliver eo ae - UNITED FLAVOR iggy ij 4 doz., 10c ds. 8— Lobster, No. \%, Star 2 70 CHILI SAUCE Hebe, Tall, 4 doz. _. 450 Walnut Sundae, 24, be 80 Imitation Vanilla Shrimp, 1, wet 2 10@2 25 Hebe, Baby, 8 doz. _. 440 Nea lit 2 1 ounce, 10 cent, doz. 90 3 dz. l5c, ds. 138 fard's, 4 Oil, ky. 5 75@6 25 Snider, 16 ox. ___ 860 Carolene, Tall, 4 doz. 3 80 Pee a at Be ---- 80 2 ounce, 15 cent, dox. 1 25 Sardines, 4 Oil, k’less 5 00 as 8 oz. ----_____ 250 Carolene, Baby ___._ 3 60 Yankee Jack, 24, bc __ 89 8 ounce, 25 cent, doz. 2 00 BREAKFAST Foops Sardines, % Smoked 760 fii yalles’ 14%. 7. 328 oe 2 ee Salmon, Warrens, %s 2 75 EVAPORATED MILK Pal O Mi Cracked Wheat, 24-2 385 Salmon, Red Alaska 3 10 OYSTER COCKTAIL. mer Eh oe aos Poll Punch 2 35 Cream of Wheat, 188 360 Salmon, Med. Alaska 275 Sniders, 16 oz... ica ———— aman Cream of Wheat, 24, | Salmon, Pink Alaska 175 Sniders, 8 oz. ~~~ ~~ 3 50 COUPON BOOKS oe ee 280 Sardines, Im. %, ea. 10@28 50 Economic grade 2 60 —e Pillsbury’s Best Cer’l 2 20 Sardines, Im., %, ea. 25 CHEESE 100 Meonomt FRUIT CANS Quaker Puffed Rice__ 5 60 Sardines, Cal. __ 1 65@1 80 Roquefort __________ 52 omic grade 4 60 Quaker Puffed Wheat 430 Tuna, %, Albocore __ 95 Kraft Small tins ~~ 140 500 Economic grade 20 00 Mason. Quaker Brfst Biscuit 190 Tuna, \%s, Curtis, doz. 220 Kraft American ____~ 1 40 1000 Economic grade 3750 Half pint -_-_________ 7 60 . Ralston Branzos ---. 320 Tuna, %s, Curtis, doz. 350 Chili, small tins _... 1 40 Wh One pint —_____ -- 7 65 el | Ralston Food, large -. 400 Tuna, Is, Curtis, doz. 700 Pimento, small tins. 1 40 doe ate eee, Docks are One quart —_- --_8 90 Saxon _Wheat Food -- 3 90 CANNED MEAT Roquefort, small tins 2 25 ordered at a time, special- Half gallon ________ 11 95 Vita Wheat, 12s __--_- 1 80 4 Camenbert. small tins 2 25 ly printed front cover is Ideal Glass T Post's Brands Bacon, Med. Beechnut 2 40 Wisconsin New ____. 26% furnished without cha a a . Bacon, Lge Beechnut 405 Longhorn _____...~ 28 Quaker, Tall, 4 doz. __ 4 65 ree. __ Rubbers. fr, Grape-Nuts, 248 ---- : 80 Beef, No. 1, Corned _. 270 Michigan Full Cream 28 Quaker. Baby, 8 doz. 4 55 Halt pint: (cc 8 85 . Grape-Nuts, 100s ---. 275 Beef, No. 1, Roast _ 270 New York Full Cream 32 Quaker, Gallon, % dz. 4509 CREAM OF TARTAR a ee 9 10 Instant Postum, No. § 6 40 Beef, No. 3%, Qua. sll. 135 Sap Sago ---_-_..___- 42 Blue Grass, Tall 48 _. 440 6 Ib. boxes ___ 38 Half pe ---------- i: =: 2 mama SBN Tamm a OIE RR em meget ee So con Qaeoewo hd ao"o moeoc June 24, 1925 GELATINE Jello-O, 3 doz ------ 3 45 Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz. ------- 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. ------ 2 70 HORSE RADISH Per doz., 5 0Z. ------ 1 20 JELLY AND PRESERVES Pure, 30 Ib. pails ---- 3 80 Imitation, 30 lb. pails 2 10 Pure 6 oz. Asst., doz. 1 10 Buckeye, 22 0z., doz, 2 36 JELLY GLASSES 8 oz., per doz. -------- 36 OLEOMARGARINE Kent ~ Storage Brands. Good Luck, 1 lb. ---- 26 Good Luck, 2 lb. ---- 2544 Gilt Edge, 1 lb. ---- 26 Gilt Edge, 2 lb. ---- 2514 Delicia, 1 1b. -~------- 23% Delicia, 2 lb. ~------- 23 Van Westenbrugge Brands Carload Distributor Nucoa, 1 th. --------- 25% Nucoa, 2 and 5 Ib. -- 25 Wilson & Co.’s Brands Gertified _.-__---__-- 25% Nut 2... 20 Special Role --------- 256 MATCHES Swan, 144 _----------- 5 75 Diamond, 144 box ---- 8 00 Searchlight, 144 box 8 00 Red Stick, 720 lc bxs 5 50 Red Diamond, 144 bx 6 00 Safety Matches Quaker, 5 gro. case 4 50 MINCE MEAT None Such, 3 doz. -- 4 85 Quaker, 3 doz. case -- 3 60 Libby, Kegs, wet, Ib. 22 MOLASSES. Gold Brer Rabbit No. 10, ¢ cans to case 5 95 No. 5, 12 cans to case 6 20 No. 2%, 24 cans to CS. 6 45 No. 11%, 36 cans to es. 5 30 Green Brer Rabbit No. 10, 6 cans to case 4 60 No. 5, 12 cans to case 4 85 No. 234, 24 cans to CS. 5 10 No. 134, 36 cans to es. 4 30 Aunt Dinah Brand. No. 10, 6 cans to case 3 00 No. 5, 12 cans 0 case 3 25 No. 214, 24 cans 0 CS. 3 50 No. 114, 36 cans oe CS. 3 00 New Orleans Fancy Open Kettle -- 74 Choice ~---------------~- 62 Rain 2 + 41 Half barrels Sc extra Molasses in Cans. Dove, 36, 2 Ib. Wh. L. 5 Dove, 24, 244 Ib Wh. L 5 Dove, 36, 2 Ib. Black 4 Dove, 24, 2% Ib. Black 3 Dove, 6, 10 Ib. Blue L 4 Palmetto, 24, 2% Ib: 5 NUTS. Whole Almonds, Terregona 20 Brazil, New ---------- 18 Fancy mixed -------- 2, Filberts, Sicily --.-- 25 Peanuts, Virginia Raw 12% Peanuts, Vir. roasted 15 Peanuts, Jumbo, raw 14 Peanuts, Jumbo, rstd 16% Pecans, 3 star ------ 23 Pecans, Jumbo ----- 50 Walnuts, California -- 28 Salted Peanuts. Fancy, No. 1 -------- 14 Jumbo ~--------------- 23 Shelled. Almonds ------- ere Peanuts. Spanish, 125 Ib. bags ------- 13 Filberts -------------- 32 Pecans —------------ 1 20 Walnuts ~------------- 59 OLIVES. Bulk, 2 gal. keg ---- 3 60 Bulk, 3 gai. keg ---- 5 25 Bulk, 5 gal. keg ---- 8 50 Quart Jars, dozen -- 6 59 Pint, Jars, dozen ---- 3 50 4 oz. Jar, plain, doz. 1 30 5% oz. Jar, pl., doz. 1 60 9 oz. Jar, plain, doz. 2 30 20 oz. Jar, Pl. doz.-- 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 12 oz. Jar, Stuffed, doz. 22. 4 50@4 75 20 oz. Jar, stuffed dz. 7 00 PARIS GREEN Bel Car-Mo Brand 8 oz., 2 doz. in case 3 50 94 1 lb. pails -------- 5 90 12 2 lb. pails ---------- 5 lb. pails 6 in crate 14 lb. pails 25 lb. pails ~--------- 18% 50 lb. tins ~----------- PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine -- 3.1 Red Crown Gasoline, Tank Wagon -.---- 18.7 Gas Machine Gasoline 39.2 V. M. & P. Naphtha 22.6 Capitol Cylinder, ------ 41.2 Atlantic Red Engine 23.2 Winter Black 13.1 olarine Iron Barrels. Light ----------------- 62.2 Medium -..------------ 64.2 Heavy ---------------- 66.2 Special heavy -------- 68.2 Extra heavy ---------- 70.2 Transmission Oil ---~ 62.2 Finol, 4 oz. cans, doz. 1 45 Finol, 8 oz. cans, doz. 2 25 Parowax, 100, Ib. ------ 8.0 Parowax, 40, 1 lb. ---- 8.2 Parowax, 20, 1 Ib. ---- 8.4 Semdac, 12 pt. cans 2 75 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour Barrel, 1,200 count -. 24 50 Half bbls., 600 count 13 00 0 gallon kegs ----- 10 00 Sweet Smali 30 gallon, 3000 ------ 50 00 5 gallon, 500 -------- 10 00 Dill Pickles. 600 Size. 15 gal. ---- 13 00 PIP s. Cob, 3 doz. in px. 1 00@1 20 PLAYING CARDS Battle Axe. per doz. 2 65 lue Ribbon —------- 4 50 Bicycle -------------- 4 75 POTASH Babbitt’s 2 doz. ------ 2 75 FRESH MEATS Bee f. Top Steers & Heif.. _@18% Good Steers & H’f 15@16% Med. Steers & H’f. 13%e@15 um. Steers & H’f. 10@12% Cows. Nop 2.0 ee ie 660d _...---__-----—_ 11% Medium -—------------- 10 Gommion —_---—--- Og Veal Vou -...-- ee 15 Gooa 2.2 14 Medium —=——------_-- 12 amb. Spring, Lamb -------- 30 Cond _....._._ at Medium om Bolu ee Paor .........-.---- = 18 Good ______.. Medium Poor Pork. Light hogs ---------- 15% Medium hogs -------- 16% Heavy hogs ---------- 15 Lone 2. 25 Ritts 62 so 21 Shoulders ------------ 17 Spareribs ------------ 14 Neck bones ---------- 06 MICHIGAN TRADESMAN PROVISIONS Barreled Pork Clear Back __ 34 50@35 00 Short Cut Clear 34 50@365 00 Dry Salt Meats S P Bellies __ 31 00@33 00 Lard Pure in tierces ------ 19 60 Ib. tubs ----advance % 50 lb. tubs _---advance % 20 lb. pails ----advance % 10 Ib. pails —--- advance % 5 Ib. pails -_--advance 1 3 Ib. pails ___-advance 1 Compound tierces _.-- 14 Compound, tubs -_---- 14% Sausages Bologna -—----~-------- 12% River .:.._-.--.- 12 ¥Yrankfort .-------~--- 17 Pore (2.2 18@20 Veal 2. 17 Tongue, Jellied ------ 32 Headcheese ~---~----- 16 Smoked Meats Hams, Cert., 14-16 ib Ss Hams, Cert., 16-18, Ib. 30 Ham, dried beef gete 2225) 3 @34 California Hams ---- @19 Picnic Boiled Hams ..-.._--.. 30 @32 ‘Boiled Hams --- 45 @47 Minced Hams ---- 14 @17 Bacon —_....__.-- 30 @39 Beef Boneless, rump 18 00@22 00 Rump, new -- 18 00@22 00 Mince Meat. Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass ------ 8 00 Pig’s Feet Cooked in Vinegar % bbls. -------------- 5 \Y% bbis., 35 Ibs. ------ 2 75 % bbls. -------------- 5 30 T Obl 2 15 00 Tripe Kits, 15 lbs. ---------- 90 1% bbis., 40 Ibs. ------ 1 60 % bbis., 80 Ibs. ------ 3 00 Hogs, per lb. -------- @42 Beef, round set ---- 14@26 Beef, middles, set-- 25@30 Sheep, a skein 1 75@2 00 RICE Fancy Blue Rose 13%, @08 Faney Head -------- s@s Broken -~--------------- 06 ROLLED OATS Steel Cut, 100 Ib. sks. 3 25 Silver Flake. 12 Fam. 2 50 Quaker, 18 Regular -. 1 80 Quaker, 12s Family —- 2 70 Mothers, 12s, Il’num 3 25 Silver Flake, 18 Reg. 1 50 Sacks, 90 lb. Jute Cee 40 Sacks, 90 Ib. Cotton - 3 50 SALERATUS Arm and Hammer -- 3 75 SAL SODA Granulated, bbs. ---- 1 80 Granulated, 100 lbs. cs 2 00 Granulated, 36 2% Ib. packages 22 COD FISH Middles -------------- 16 Tablets, 1 lb. Pure -- 19% Tablets, % lb. Pure, dof. 40 Wood boxes, Pure --- 28 Whole Cod ---------- 11% Holland Herring Mixed, Kegs ---+----- 1 10 Queen, half bbis. _--- 10 25 Queen, bbls. ------- 17 50 Milkers, kegs -------- 1 25 ¥Y. M. ens: 1 05 Y. M. half bbls. --- 10 00 Y. M. Bbls. -------- 19 00 Herring K KKK, Norway -- 20 00 8 Ib. pails ------------ 1 40 Cut Lunch ----------- Qs Boned, 10 Ib. boxes -- 20 Lake Herring % bbl., 100 Ibs. ---- 50 Mackerel Tubs, 100 Ib. fney fat 24 50 Tubs, 60 count ------ 6 00 White Fish Med, Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. -- 1 35 ts. Z. Combination, dz. 1 3a Dri-Foot, doz. ------ 2 00 Bixbys, Doz. -------- 13 Shinola, doz. -------- 90 STOVE POLISH. Blackine, per doz. -- 1 Black Silk Liquid, dz. 1 Black Silk Paste, doz. 7 Hnamaline Paste, doz. 1 Enamaline Liquid, da. 1 BH Z Liquid, per doz. 1 40 Radium. per doz. —--- 1 Rising Sun, per doz. z 654 Stove Enamel, dz. 2 I 3 Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. 35 Stovoil, per doz. ---- 00 SALT. Colonial, 24, 2 Ib. —--- 90 Colonial, Iodized, 24-2 2 4¢ Med. No. 1, Bbls. Med. No. 1, 100 Ib. bg. 85 Farmer Spec., 70 Ib. 85 Packers Meat, 56 Ib. 57 Crushed Rock for ice cream, 100 Ib., each 75 Hurrer Salt. 280 Ib. bbl 4 50 Block, 50 Ib 36 Baker Salt, 280 lb. bbl. 4 10 100, 3 lb. Table ------ 6 OT 60, 5 lb. Table -—----- 5 57 30, 10 lb. Table -.---- 5 30 28 lb. bags, Table -. 40 Colonial Iodine Salt -- 2 40 ieee a Oivel Panes OF nakoos | MoRTONS rv Lakaed Nin Per case, 24, 2 Ibs. -. 2 40 Five case lots -------- 23 lodized, 24, 2 Ibs. ---- 2 40 Worcester Cm foo 8 ey , WORCESTER | Satt GompaAN ‘ory: : Bbis. 30-10 sks. —---~-- 6 40 Bbls. 60-5 sk™. ------ 5 55 Bbls. 120-2% sks. -- 6 05 106-3 Ib. sks. --.---—- 6 05 Bbls. 280 Ib. bulk: A-Butter ---.-.------ 4 20 AA-Butter --~-------- 4 20 Piain. 50 Ib. biks. — 45 No. 1 Medium, Bbl. - 2 47 Tecumseh, 70 1b. farm ee i 85 Cases Ivory, 24-2 cart 1 85 Todized 24-2 cart. _ 2 40 Bags 25 lb. No. 1 med. 26 Bags 25 lb. Cloth dairy 40 Bags 50 Ib. Cloth dairy 76 Rock ‘'C’” 100 lb. sack 80 SOAP Am. Family, 100 box 6 30 fxport 120 box —- 49 Big Four Wh. Na. 100s 3 75 Flake White, 100 box 4 20 Fels Naptha, 100 box 5 60 Grdma White Na. 100s 4 10 Rub No More White Naptha, 100 box -- 4 00 Rub-No-More, yellow 5 00 swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 55 Wool, 100 box —-__-- 6 50 Fairy, 100 box --~----- 5 75 Jap Rose, 100 box ---- 7 85 Palm Olive, 144 box 11 00 Lava, 100 box -------- 4 90 Octagon —------------- 6 20 ¢ummo, 100 box ---- 4 $8 Sweetheart, 100 box — 5 70 Grandpa Tar, 50 sm. 2 00 Grandpa Tar, 50 lge. 3 45 Quaker Hardwater Cocoa, 72s, box -- 2 70 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 19c, 10 cakes free -~---- 8 00 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS parerroreett a) 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Climaline, 4 doz. ---- 4 20 Grandma, 100, 5¢ ---- 4 00 Grandma, 24 Large - 4 00 Gold Dust, 190s ------ 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 4 25 Jinx, 3 doz. —-.—-.-.. 50 La France Laun., 4 dz. 3 60 Luster Box, 54 3 75 Miracle C., 12 02., 1 dz 2 25 Old Dutch Clean. 4 dz 3 40 Queen Ann, 60 02. Rinso. 100 oz. Rub No More, 100, 10 oe See 85 Rub No More, 18 Le. 4 00 Spotless Cleanser, 48, 26 Of. 4.60 3 85 Sani Flush, 1 doz. -- 2 25 Sapolio, 3 doz. ------ 15 Soapine, 100, 12 oz. - 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large -- 4 80 Speedee, 3 doz. ------ 7 20 Sunbrite, 72 doz. --.- 4 00 Wyandotte, 48 ------- 4 76 SPICES. Whole Spices. Allspice, Jamaica ---- @15 Cloves, Zanzibar --.. @36 Cassia, Canton .----- @25 Cassia, 5c pkg., doz. @40 Ginger, African ------ on Ginger, Cochin ------ 25 Mace, Penang ---- Mixed, No. 1 —.._-.- oA Mixed, 5c pkgs., doz. 45 Nutmegs, 70@90 ---- @715 Nutmegs, 105-110 ---- @70 Pepper, Black ------ @18 Pure Ground In Bulk Allspice, Jamaica -.- 3 Cloves, Zanzibar ---- @42 Cassia, Canton ------ @25 Ginger, Corkin ------ @30 Mustard _.....___._..___ @28 Mace, Penang ------@1 15 Nutmegs -------- @76 Pepper, Black ------ @22 Pepper, White ------ @34 Pepper, Cayenne ---- @32 Paprika, Spanish ---- @42 Seasoning Chili Powder, l5c ---- 1 35 Celery Salt, 3 oz. ---- 95 Sage, 2 0Z. ~--------- 90 Onion Salt —---------- 1 35 Garlic. ._.....--__-_--——— 1 35 Ponelty, 3% oz. ---- 3 25 Kitchen Bouquet ---- 4 50 Laurel Leaves ------- 20 Marjoram, 1 02. ------ 90 Savory. 1 oz. —-..___-- 90 Thyme, 1 oz. --------- 90 Tumeric, 2% oz. ---- 90 STARCH Corn Kingsford, 40 Ibs. ---- 11% Powdered, bags _. «& Argo, 48, 1 lb. pkgs. 4 05 Cream. 46-1) __......_. 4 80 Quaker, 40-1 --------- Ty Gloss Argo, 48, 1 lb. pkgs. -- 4 05 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 lb. pkgs. --- 3 35 Silver Gloss, 48 1s -- 11% Elastic, 64 pkgs. 5 00 Tiger, 48-1 ---------- 3 50 Tiger, 50 Ibs. -------- 05% CORN SYRUP. GOLDEN-CRYSTALWHITE- MAPLE Penick Golden Syrup 6, 10 lb. cans -------- 3 35 12, 5 lb. cans -------- 3 55 24, 21%4 lb. cans ------ 3 65 24, 1% lb. cans ------ 2 53 Crystal White Syrup 6, 10 Ib. cans -------- 3 85 12, 5 Ib. cans -------- 4 05 24, 2% Ib. cans ------ 4 20 24, 1% lb. cans ------ 2 88 Penick Maple-Like Syrup 6, 10 lb. cans -------- 4 60 12, 5 lb. cans -------- 4 80 24, 2% |b. cans ------ 4 95 24, 1% lb. cans ------ 3 38 Unkle Ned. 6, 10 lb. cans -------- 3 70 > 5 Ib. cans —.__.--- 3 90 24, 2% lb. cans ------ 4 00 24, 1% lb. cans ------ 2 74 Corn Blue Karo, No. 1% 2 Blue Karo, No. 5, 1 dz. 3 Blue Karo, No. 10 -- 3 Red Karo, No. 1% -- 2 93 Red Karo, No. 5, 1 dz. 4 @ .. 4 Imt. Maple Flavor. Orange, No. 1%, 2 dz. 3 38 Orange, No. 5, 1 doz. 4 90 Red Karo, No. Orange, No. 10 ------ 4 70 Maple. Green Label Karo, Green Label Karo -- 5 19 Maple and Cane Kanuck, per gal. ---- 1 50 Mayflower, per gal. -- 1 55 Maple. Michigan, per gal. -- 2 50 Welchs, per § —e TABLE SAUCES Lea & Perrin, large-- 6 00 Lea & Perrin, small_- : . Pepper --------------- Royal Mint -------- _ 2 40 Tobasco, 2 0%. ------- 4 25 Sho You, 9 oz., doz. 2 70 A-1 large -----.------ 5 20 A-1, small ---------- 3 15 Capers, 2 0Z. --------- 2 30 TEA. Japan Medium ------------ 27@33 Choice -.---------- 37@48 Fancy ------------- 64@62 No. 1 Nibbs ---------- 66 1 lb. pkg. Sifting ----- pa Gunpowder Choice ~-....--<---«<<= 32 Fancy ---------------- 42 Ceylon Pekoe, medium -------- 65 English Breakfast Congou, Medium -.---- Congou, Choice ---- 35@36 Congou, Fancy ---- 42@43 Oolong Wediun . Ls CHOICE oe ennn oe 45 Fancy —...........___... 50 TWINE Cotton, 3 ply cone ---- 46 Cotton, 3 ply balls _ & Wool, 6 ply —...---.<-= 18 VINEGAR Cider, 40 Grain ------ 22 White Wine, 80 grain 24 White Wine, 40 grain 19 WICKING No. 0, per gross ------ 76 No. 1, per gross ---- 1 10 No. 2, per gross -.-- 1 60 No. 3, per gross —.. 4 00 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per doz. ------ 80 WOODENWARE Baskets Bushels, narrow band, wire handles ___---- 1 75 Bushels, narrow band, wood handles ------ 1 Market, drop handle 85 Market, single handle 90 Market, extra ------- 1 50 Splint, large --------- 8 50 Splint, medium ------ 7 50 Splint, small ...------ 6 50 Churns. Barrel, 5 gal., each.. 2 40° Barrel, 10 gal., each..2 55 3 to 6 gal., per gal. .. 16 Egg Cases No. 1, Star Carrier. 5 00 No. 2, Star Carrier. 10 00 No. 1, Star Egg Trays 6 25 No. 2, Star Egg Trays 12 50 Mop Sticks Trojan spring -------- 2 00 Eclipse patent spring 4 ve No. 2, pat. brush hold 2 00 Ideal No. “ 12 oz. Cot. Mop Heads 2 66 16 oz. Ct. Mop Heads 3 00 Pails 10 qt. Galvanized ---- 2 50 12 qt. Galvanized ---- 2 75 14 qt. Galvanized -- 3 00 2 qt. Flaring Gal. Ir. 5 00 10 qt. Tin Dairy ---- 4 50 16 oz. Ct. Mop Heads 3 20 Traps Mouse, Wood, 4 holes 60 Mouse, wood, 6 holes -- (év Mouse, tin, 5 holes ---. 65 Rat, wood ------—---- 1 00 Rat, spring ---------- 1 06 Mouse, spring -------- 30 Tubs Large Galvanized —-- 9 00 Medium Galvanized —. 8 00 Small Galvanized _ te Washboards Banner, Globe -.---. & 75 Brass, single .._.... _ 6 00 Glass, single ........<+ 6 00 Double Peerless ~----- 8 50 Single Peerless ------ 7 50 Northern Queen __..-- 5 60 Universal ...........--s 7 25 Window Cleaners 9 tH Ue 65 4 i {2 1 85 6 i. .......-—- 2 30 Wood Bowls 13 in. Rotter _....... § 1c§ im Butter ....... 9 96 7 in. Butter ~_....... 18 00 19 in. Butter —...._.... 25 00 WRAPPING PAPER Fibre, Manila, white- 05% No. 1 Fibre ---------- 08 Butchers Manila ----- 06 Keratt cn cnn sce 08 Kraft Stripe --------- 09% YEAST CAKE Magic, 3 doz. -------- 2 70 Sunlight, 3 doz. ------ 2 70 Sunlight, 1% doz. ---- 1 35 Yeast Foam, 3 doz. -- Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleiachmann, per dos. 30 nw = eo 30 Proceeding of Grand Rapids Bank- ruptcy Court. Grand Rapids, June 16—On this day were received the schedules, order of reference-and adjudication in bankruptcy in the matter of Henry Reil, Bankrupt No. 2717. The matter has been referred to Charles B. Blair, as referee in bank- ruptcy. The bankrupt is a resident of St. Joseph, and is a foundry laborer by occupation. The schedules list assets of $283.90, with liabilities of $594.65. The court has written for funds for the first meeting and upon receipt of the same the first meeting of creditors will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: E. K. Warren Store, Three Oaks $35.00 Pete Schilling, Three Oaks ~ 46.00 G. Shelley, Three Oaks __.__ 5.00 gohn J, Heich, Baroda = = | Bhp Ernest W. Kraus, Baroda _...___ 50.00 martiines, Garoda = =§= BOD Wm. S. Mead, Baroda _-_ 2 9.00 Baroda Lumber & Sup. Co., Baroda 11.00 Charles Benger, Baroda Damske & Frobel, St. Joseph ____ A..Schadler, St. Joseph M.-F. Walter, St. Joseph Mr. Berk, St. Joseph __. Bb: Aber-Grimm Hrdwe. Co., St. Joseph 26.00 x. & W. Rahn, St. Joseph 2. 12.65 Wm. Gemke St. Josenh 15.00 John Wallace Sons Co., St. Joseph 10.00 Theoda Gay, Milan 56.00 John (Unknown), Milan -.... 30.00 June 16. On this day were received the schedules, order of reference and ad- judication in bankruptcy in the matter of William A. Ver West, Bankrupt No. 2718. The matter has been referred to Charles B. Blair, as referee in bankrupt- ey. The bankrupt is a resident of Kala- mazoo, and has operated a meat market and grocery at such city. The schedules show assets of $453.57, of which $400 is claimed as exempt to the bankrupt, with liabilities of $2,859.19. The court has written for funds for the first meeting and upon receipt of the same the first meeting of creditors will be called and note of the same made here. A list of the creditors of the bankrupt is as fol- lows: City of Kalamazoo, Kalamazoo __$142.79 S&S. © Beshbris, Kalamazoo ___.____——_- 70.00 Cadillac Produce Co., Cadillac 50.44 City Fish Market, Kalamazoo ____ 3.05 Consumers Power Co., Kalamazoo 26.94 De Leeuw Bros., Kalamazoo ______ Detmar’s Sausage Co., Grand Rap. Willard Doster, Kaiamazoo ______ 5 Goodrich Candy Co., Kalamazoo _ Hekman Biscuit Co., Kalamazoo__ Haywood Milling Co., Jackson Johnson Paper Co., Kalamazoo Ties Kakabee, Kalamazoo Kal. Biscuit Co., Kalamazoo ____ Kal. Creamery Co., Kalamazoo Kal. Garbage Co., Kalamazoo Kal. Gazette, Kalamazoo see & Cady, Kalamazoo ~_ H. J. Lewis, Kalamazoo _____ Miller & Hart, Chicago : O8car Mayer Co., Chicazo ._.__ Perfection Biscuit Co., Fort Wayne Pipers Ice Cream Co., Kalamazoo Renfro Tea Co., Chicago __ C. Sagers, Kalamazoo ___- Sentz & Son, Marshall ____ Southern Michigan Grocery Co., Cownter 2 as M. Spalla, Kalamazoo... Star Paper Co., Kalamazoo _____. 90.63 Taylor Produce Co., Kalamazoo __ 323.71 U. S. Savings Stamps, Toledo ____ 15.00 Vanden Berg Bros., Kalamazoo __ 51.39 A. W. Walsh, Kalamazoo _... 80.87 Worden Grocer Co., Grand Rapids 7.09 June 17. On this day were received the schedules, order of reference and ad- julication in bankruptcy in the matter of Preston W. Porter, Jr., Bankrupt No. 2719. The matter has been referred to Charles B. Blair, as referee in bankrupt- ey. The bankrupt is a resident of the city of Grand Rapids, and is a salesman by occupation. The schedules filed list assets of $885, of which the bankrupt claims exemptions of $250, with liabilities of $3,379. The court has written for the funds for the first meeting and upon re- ceipt of the same the first meeting will be called and note of the same made here. A list of the creditors of the bank- rupt is as follows: City of G. R. and County of Kent $ 30.00 G. R. Savings Bank, Grand Rapids 225.00 J. J. Johnson, Grand Rapids _ 600.00 Industrial Bank, Grand Rapids ____ 90.00 Leo J. Thome, Grand Rapids . 400.00 General Motors Acceptance Corp., Detroit unknown Catherine Wasdyke, Grand Rapids 30.00 Dr. R. G. Wright, Grand Rapids__ 18.00 Dr. W. A. Bell, Grand Rapids 6.00 Dr. G. F. Lamb. Grand Rapids 20.00 Ira A. Kinney. Grand Rapids ____ 25.00 C. S. Marshman, Grand Rapids 25.00 Roscoe Bloore, Grand Rapids 18.600 David B. West. Grand Rapids _ 38.00 Wm. Maynard, Grand Rapids ____ 40.00 S. E. Braendle. Grand Rapids ____ 35.00 Peerless Tube €o.. Providence, R. I. 7.00 Marie E. Hendricks, Grand Rapids 60.00 . B. Gast & Son, Grand Rapids 12.50 G. R. Sanitary Towel Supply Co., Grand Rapids ...__ te is Ue a 5.00 N. C. Steketee, Grand Rapids __ 5.00 Horace T. Barnaby. Grand Rapids 30.00 W. A. & Otto D. Wood, Grand R. 10.00 Charles Lee, Grand Rapids ________ 25.00 Charles Hext, Grand Rapids _____ 40. Donovan Clothing Co.. Grand Rap. 100.00 Lee Tire Co., Grand Rapids _ 55.00 Wm. Clark, Rockford ___.___ 215.00 MICHIGAN Tuco Will, Carol, 450.00 Thompson & Lockerby, Grand Rap. 75.00 Fox Jewelry Co.. Grand Rapids __ 125.00 Dr. A. Noordweier, Grand Rapids 13.00 Dr. W. A. Baker, Grand Rapids __ 2.00 Michigan Litho. Co., Grand Rapids 50.90 Motors Bankers Corp., Grand Rap. 200.00 Millard Irving, Grand Rapids unknown The following are liable as endorsers: Stanley Thompson, Grand Rap. unknown Homer H. Freeland, Grand R. unknown J. Dornbos, Grand Rapids ____ unknown P. W. Porter, Grand Rapids __ unknown Mary A. Porter, Grand Rapids unknown On this day also were received the schedules, order of reference and adjudi- cation in bankruptcy in the matter of Charles H. Fox, Bankrupt No. 2720. The matter has been referred to Charles B. Blair, as referee in bankruptcy. The bankrupt is a resident of the city of KXalamazoo, and is a salesman by occu- pation. The scheduwes list assets of $250, all of which are claimed as exempt to the bankrupt, with liabilities of The court has written for funds for the first meeting and upon receipt of the same the first meeting will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: Singer Sewing Machine Co., Kala- AO es 2000 Walter W. Lang, Kalamazoo - 100.00 Peter Bresson, Kalamazoo _...__._ 65.00 Perry J, Cole. Kalamazoo 449.15 Kalamazoo Citizens Investment Co., malainazoo 2 ee 8 0b In the matter of Roy L. Drukker, doing business as Century Casket Co., Bankrupt No. 2463, the trustee has filed his final report and account and the final meeting of creditors will be held at the office of the referee in bankruptcy, June 29. The trustee's final report and account will be passed upon, administration expenses and preferred claims paid and a first and final dividend paid to general creditors. In the matter of John Voshel, Peter Voshel, and Voshel Bros., Bankrupt No. 2601, the trustee has filed in court his petition for leave to conduct a sale of the assets of the estate at public auction, which petition was granted. The sale will be held by the trustee, at the office of the State Savings Bank, of Scottville, June 29. The property consists of road making machinery and is inventoried at $2,200. An inventory is at the office of the referee in bankruptey, at Grand Rapids. June 18. Adjourned first meeting cred- itors; bankrupt present and by attorneys. Charles E. Misner present for Grand Ha- ven Sales Service Co. Bankrupt sworn and examined without a reporter. The trustee was present in person. Claim of Grand Haven Sales Service Co. denied as secured claim and allowed as general caim. The first meeting was then ad- journed without date. June 19. On this day was held the first meeting of creditors in the matter of Fred Ballinger, Bankrupt No. 2701. The bankrupt was present in person. No creditors were present or represented. No claims were proved and allowed. The bankrupt was sworn and examined by the referee, without a reporter. The first meeting was then adjourned without date and the matter closed and returned to the district court as a no-asset case. On this day also was held the first meeting of creditors in the matter of John R. Dertien, Bankrupt No. 2673. The bankrupt was not present, but represent- ed by Roman F. Glocheski, attorney. Creditors were present in person and by KE. A. Maher and Leroy Herman. The first meeting was then adjourned to June 23. : On this day also was he!d the first meeting Grant R. Lorch, Bankrupt } bankrupt was present in person and by attorney F. Blake. Creditors were present in person and by attorneys Dun- ham, Cholette & Quail and Jewell, Face & Messenger. Claims filed were not pass- ed upon. C. ’. Moore was appointed trustee, upon failure of creditors. to elect, and the amount of his bond placed by the creditors at $500. The first meet- ing was then adjourned without date. On this day also was held the first meeting of creditors in the matter of Harold De Leeuw, Bankrupt No. 2703. The bankrupt was present in person. No others were present or represented. No claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. No trustee was appoint- ed. The first meeting was then adjourn- ed without date and the case closed and returned to the district court as a no asset case. On this of creditors in the matter of Yo. 2710. The day also was held the first meeting of creditors in the matter of Charlets S. Bassett, Bankrupt No. 2707. The bankrupt was present in person and by Adams & Van Horn, attorneys for the bankrupt. No creditors were present or represented. One claim was_ proved and allowed. The bankrupt was sworn and examined by the referee, without a reporter. No trustee was appointed. The first meeting of creditors was then ad- journed without date and the case closed and returned to the district court as a no asset case. June 22. On this day was held the sale of assets in the matter of Bridge Street Furniture & Stove Co., Bankrupt No. 2687. The bankrupt was not present or were present. The property was offered represented. The trustee was present in person and by attorney. Several bidders for sale and the final offer was that of TRADESMA N June 24, 1925 Rt WHY ducest BAKING PO causeRumford combinesPurity, Economy, Dependability with Nutritious Phosphates, and pro- RUMFORD CHEMICAL WORKS, : : nO! an t ! a i THE ! " ne the Grocer benefits: Be- Bey he most delicious, whole- some foods! It pays to sell goods that give satisfaction. G8E-1-23 CHEMICAL woRK A Supentite phosphate NingMor in baking qua \ "tony Manufactures ee ae S. foe Providence, R. I. THE DEMAND IS A huge advertising campaign is carrying the health message of digestion, and builds health and strength. this campaign and supply the demand. appetites need more food. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE THERE! Fleischmann’s Yeast right into every home in America. Every one knows how it corrects constipation, clears the skin, aids Identify yourself with More customers and better ones will be the result because bigger 3 +e X $ 4 The ideal quality product for the ive Grocer to sell | your customers you h | advertised. BEECH-NUT PACKING COMPANY CANAJOHARIE WITH CHEESE AND TOMATO SAUCE Ready to Serve **Foods and Confections of Finest Flavor’’ / o ~ BEECH-NUT Prepared Spaghetti 3 progress- . Display it, thus telling ave it. It is nationally NEW YORK 8 June 24, 1925 A. Allen, of $910 for the property as in- ventoried, less reclamations, and the sale was accepted and confirmed to him. The special meeting and sale was then ad- journed without date. The trustee was directed to pay administration expenses and a first dividend to creditors, if pos- sible. ' On this day also was held the sale of assets in the matter of John D. Martin Furniture Co., Bankrupt No. 2608. The bankrupt was not present or represented. The trustee was present in person and by attorney. Several bidders were pres- ent. The highest offer received was that of Joe Wepman, of Lowell, for the sum of $690. This offer included the stock in trade and office furniture and equip- ment. The sale was_ confirmed. The special meeting of creditors and sale was then adjourned without date. On this day also were received the schedules, order of reference and adjudi- eation and reference in the matter of Frank E. Hathaway, Bankrupt No. 2123. The matter has been referred to Charles B. Blair, as referee in bankruptcy. The bankrupt is a resident of the city of Mus- kegon, and is a motor car dealer at such city. The schedules show assets of $2,- 079.60, with liabilities of $249,053.85. The assets of the estate are all covered by secured claims and therefore the court has written for funds for the first meet- ing, upon receipt of which the first meet- ing will be called and note of the same made here. A list of the creditors of the bankrupt is as follows: Union National Bank, Muskegon $2,900.00 First State Sav. Bank, Muskegon 2,400.00 The following items of the liability of the bankrupt as endorser upon the com- mercial paper of Frank E. Hathaway, Inc. : Hackley Mat. Bank, Muskegon $60,151.40 National Lumberman’s Bank, L Muskegon -------------------- 23,072.23 Union National Bank, Muskegon 34,383.00 Brinen Lumber Co., Muskegon-_- 981.20 W. L. Steiner, Muskegon —----- 735.90 Muskegon Glass Co., Muskegon 7,745.49 Muskegon Tile & Fireplace Co., Muskegon 4,292.76 Chaddock Agency, Muskegon 981.20 L. Gudelski, Muskegon ------ 367.95 Geo. A. MeIntosch, Muskegon -- 1,594.45 P. J. Connell Co., Muskegon -- 613.25 Mich. Materials Co., Muskegon 981.20 Edwards Lumber Co., Muskegon Heights —-_--__-.--_----------- 490.60 Ss. D. Butterworth, Muskegon —-- 3,556.85 Hackley Nat. Bank, Muskegon 3,800.00 Mich. Trust Co., Grand Rapids 100,000.00 >.> President of Mexico Is Playing With Fire. Grandville, June 24—There are American newspapers which are taking the side of Mexico in the latest diplo- matic exchange of notes between the U. S. Secretary of State and the Mext- can president. Why this should be so is a puzzle. Mexico has much to be thankful for that it is the great repub- lic of North America and not some European government that has deal- ings with her at this time. Ingratitude is a trait most objection- able at any time, and right now, when relations between the two republics seem to be of a most friendly nature, it comes with poor grace from the na- tion South of the Rio Grande. What has Mexico to fear from the United States? Nothing whatever, since, but for the friendliness of this country, our neigh- bor on the South would long ago have become a dependency of some Euro- pean monarchy. It is not so very long ago that Mexico lay at the feet of an European power, with a foreign official dictating Mexican policies as its emperor. That condition might still exist had not Sec- retary Seward politely yet firmly re- quested French withdrawal from Mex- ico. The withdrawal was promptly made since the indomitable Phil Sher- idan sat in his saddle only too anxious to dash across the Rio Grande and scatter the armies of France. Has Calles forgotten this? Is there no gratitude in the heart of a Mexican for the good services this Nation has rendered that republic? The independence of Mexico has been guaranteed by the United States, but for which there would be a for- eign emperor occupying a throne in Mexico City to-day. President Calles should remember these facts before he sets himself up as a monitor for this friendly republic. A few years ago disorder worse con- founded reigned throughout the coun- try bordering the Rio Grande. Out- laws skipped across the boundary, as- saulting and murdering American citi- zens without let or hindrance. At such MICHIGAN a time Pancho Villa ran amuck along the border, and Mexico seemed not to care what he might do as against Americans. To-day a different state of affairs exists. After one of Villas’ marauding raids, some years ago, an American army was sent into Mexico in search of this outlaw. The mistake was made of waiting a week after Villa’s raid be- fore pursuit was organized. Meantime the outlaws found safety in the hills beyond reach of the American soldiers. Tardy action then saved the skin of as despicable an outlaw as ever disgraced civilization. At another time Mexicans fired on United States sailors, insulted the American flag, for which an apology was demanded by the administration at Washington. No satisfaction was given by Mexico. There have been un- numbered insults and assaults made by the nation at the South which have been to date all too patiently borne by this country. Recently, under the reign of Calles, injustice and heckling has been heaped upon Americans within the Mexican borders, and because our Secretary of State demands that these things cease, American newspapers defend the stand of the Mexican president in calling Secretary Kellogg down sharply. Comparative peace and quietude hav- ing reigned on the border for the space of a few months it is declared that our Secretary Kellogg should have gone about preparing public sentiment for a rupture before calling the Mexican president’s attention to acts unbecom- ing a friendly power such as Mexico is supposed to be. There has been too much of this watchful waiting in the past to suit either justice or full blooded Ameri- cans who have met with rebuffs, in- sults and even robbery at the hands of our supposed-to-be friendly neighbors. The time for palaver and weasel words in dealing with the nation across the Rio Grande has ceased to be a virtue. There are those who cannot understand anything short of physical violence to bring them to time. When Calles sees to it, through government force, that the outlaws of his country who prey upon Americans, are brought to condign punishment it will be time enough to use soft words. The main trouble with Mexico is that America has been too good to her. We have stood between her and national destruction a number of times. We have parleyed and palavered while their outlaws were cutting the throats . of our citizens, without even gaining the respect of these greasers. Calles is playing with fire. American patience is fast being worn to a frazzle. Guaranteeing Mexican autonomy as against foreign aggression, the United States, instead of winnine the ever- lasting gratitude of the country, has excited only its sneers and contempt. We stood all this during all the years of the Kaiser’s war, and even after. We have come at length to the turning of the ways. Mexico, what- ever President Calles may say or do, must either fish or cut bait. It is gratifying to self respecting Americans to know that we have at last a Secretary of State who has the interests of his own fellow citizens at heart, who will brook no further treachery and barbarism from across the border. Secretary Kellogg is absolutely right in the stand he has taken, and he will be fully sustained by every good American citizen who has become nauseated with our heretofore knuck- ling to the impudent banditti across the Rio Grande. The name Mexican has become a synonym for everything lawless and disfiguring in the treatment we have received from those whom we have befriended and tried to make good and efficient citizens and neighbors. Then why blame Secretary Kellogg for do- ing his duty in the matter? Old Timer. TRADESMAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. 20,000 PARTNERS PROFIT FROM CONSUMERS POWER PREFERRED SHARES INQUIRE AT ANY OF OUR OFFICES FOR ALL THE Chocolates Package Goods of Paramount Quality and Artistic Design We buy and sell property of all kinds. Merchandise and Realty. Special sale experts and auctioneers. Big Merchandise Wreckers Room 11 Twamley Bidg. GRAND RAPIDS MICHIGAN We don't break them! We make your debtors pay and they pay to you. No commis- sions to pay. No Lawyer fees or any other extras. References: Battle Creek Chamber of Com- merce and the Old National make records—we Bank, Battle Creek, Mich. MERCHANTS’ CREDITORS ASSOCIATION OF U. S. 208-210 McCamly Bldg. BATTLE CREEK, MICH. “ene UPR SRS RS boys paar haeaat ve he sag Pay yp HE PEN TE eH ae e i ra peyrin TO TTY Ld a doh Ko CF, ad de Tr aston og opty TE SELLS ON MERIT 31 Business Wants Department Advertisements inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. !¢ set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Leading meat market and grocery, best location in factory town. Prosperous farming district. Address No. 954, c/o Michigan Tradesman. 954 FOR SALE—Butter Kist popcorn and peanut roaster, all electric, $300. Dor- rance Cash Grocery, Dorrance, Kansas. 955 ICE CREAM PARLOR—The finest and best equipped on Dixie Highway between Grand Rapids and Kalamazoo. A real honest-to-goodness money maker. Will pay for itself first season. $2,000. Nuf sed. Address C. C. Otis, Plainwell, Mich. 956 For Sale—Grocery and variety stock, in live town in resort district. Address No. 957 c/o Michigan Tradesman. 957 FOR SALE—No. 1 FRESH CREAMERY BUTTER in tub lots. A ecard brings prices. Henry Foley, Mt. Pleasant, Mich- igan, R. No. 5. 958 For Sale—Small stock of drugs and fix- tures, soda fountain inciuded. Reason for selling, death of owner, Mrs. Edith Rodenbaugh, Breedsville, Mich. 959 For Sale—An established retail hard- ware business. Located in growing man- ufacturing town and in center of good dairy and farming section. Stock clean and up-to-date. If interested write direct to the owners. Wilder Bros., Steuben Co., Painted Post, New York. 96U FOR SALE—TWO TOLEDO SELF COMPUTING counter scale. Round bar- rell style. In first class condition, Will sell at 50%. M. Rabinoff & Son, Madison, Wisconsin. 961 Dry goods, furnishings. Established six years. Leaving city. Sell entire stock, or lease fixtures S¢ parately. Bene- teau, 4868 Beaubien, corner Warren, De- troit. 962 For Sale—McCray refrigerator, almost new. Size 7 ft. x 6% ft. 30 inches deep. Six double glass doors, and mirror in center. Phone or write Wise & Swit- zenberg, Allegan, Mich. 963 I want to buy an established grocery business in Southern Michigan. Must be a good one. F. Cc. Harlow, Keego Har- bor, Michigan. 964 For Sale—General stock of merchandise located thirty miles from Grand Rapids. Will inventory about $5,000. Address No. 951, c/o Michigan Tradesman. 951 FOR RENT—A_ modern business room in best business district of town of 10,000 population. Suitable for fancy grocery, shoes, or men's and women’s furnishings. Bradley Bros., Wabash, Indiana. 943 FOR SALE—We have in cur hands for sale twenty acres of land, and house and store under one roof, which we think one of the best locations on our territory for a country store. The Hillsdale Grocery Co., Hillsdale, Mich. 945 BUTCHER SHOP, slaughter house and ice house; complete; fully equipped; Arc- tic ice machine in shop. Price reason- able. Write, or see, Oscar Buss, Man- chester, Mich. 950 Refrigerators—Nearly new, all sizes, Scales, show cases, cash registers. Dickry Dick, Muskegon, Mich. 919 Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. CASH PAID for Shoes, Men’s Clothing, Women’s Wear and other merchandise stocks, also surplus merchandise. Will buy, lease or furnish tenants for business properties. Investigation and offer made upon request. JAMES H. FOX, 425 Pleasant, S.E., Grand Rapids, Mich. 32 National Wholesale Grocers Full of Enthusiasm. So far as the initiation of formal negotiations for the combining of the two great National wholesale grocery organizations is concerned, everything is now ready for clear sailing and the prospect is especially promising for success. The overtures made by the Amer- ican Association at Washington were more than cordially received by the National. not by vote of directors, but by unanimous action of the wholesale body of the convention. After the close of the convention President Morey named as his committee on negotiations Carl H. Schlapp of St. Louis, chairman; Arthur P. Williams, of New York; Paul H. Earle; of Bir- mingham, Ala.; Arjay Davies, of Eas- ton, Pa.; Carl C. Virgil, of Chicago, and George E. Lichtey, of Waterloo, Iowa. This is regarded as an especially strong diplomatic committee and one that is representative of the stronger elements in the National. Mr. Schlapp is well known in the borderland of the two territories involved, with connec- tions in the South that give him a standing with the American Associa- tion leaders. Mr. Williams has already been secretly negotiating with private representatives of the American and is responsible for much of the progress already arrived at. Mr. Earle is one of the firm of Earle Bros., a member of both associations, and by a peculiar circumstance his brother Samuel is a member of the American’s negotiative committee. Mr. Davies and Mr. Lich- tey are recognized as among the strongest of the association’s ex-presi- dents and Mr. Virgil is active head of one of the largest wholesale organiza- tions in the West, with large stores in six or eight states. Besides, the National, after having failed in the previous negotiations four or five years ago, is determined to enter the new conference with an es- pecially liberal spirit of “give and take” and most of the American com- mittee are credited with a similar plas- tic spirit. Some of them were inform- ally at West Baden last week and dis- cussions have already been started. No one expects immediate results, in fact it may be months before the vari- ous obstacles are ironed out, but they will shortly start, and so far as can be seen everyone is determined to put the merger through if at all possible. The convention was by no means the largest the association has held, in fact was rather small but not indicative of any serious lack of stability or en- thusiasm. The hotel management state that the hot weather put a bad crimp in the attendance, no less than 300 reservations having been canceled at that time. Then again, West Ba- den is not especially accessible by rail connections and, above all rural con- vention states are not usually selected. The location proved, however, par- ticularly satisfactory in many other ways. Of course, the phone for food move- ment was a big feature of the conven- tion, as expectd, for the association is determined to carry this movement on, with elaborate enlargements of the plan until it develops into a genuine edu- MICHIGAN TRADESMAN cational movement for the benefit of retailer and’ wholesaler alike; some- thing of the elaborations is suggested in the report of chairman Miller. Akin to this development was an- other note which came out in the talk of President DePuyt, of the National Retailers. One of the previous speak- ers had referred to the lack of force among retailers’ associations in in- fluencing improved trade practices among retailers. President DePuyt immediately admitted the truth and made an earnest appeal for the help of jobbers to build up stronger asso- ciations to help the future of the in- dependent retailer. So strong was his appeal that President Morey and oth- ers frankly assured him that in the future much more attention would be devoted to retailer uplift nationally than ever before. In that respect it turned out that Mr. DePuyt evidently did a fine piece of work in arousing a new note of co-operation for the bene- fit of old line co-ordination, and the whole convention arose in pledge of co-operation. There were several sharp points that cropped out of the various addresses and papers. For instance, there was the condemnation by one of the reso- lutions of the wide application of the instalment buying system, which it was shown is undermining the credit structure of all business, but especially that of the food trades. Then there was the resolution against the setting aside of the packer consent decree, which movement will be fought to its final conclusion. The association plainly shows that it did not originate the packer consent de- cree, but that it arose out of a Gov- vernment action in which the grocers were only interveners. Then there was Dr. Copeland’s Har- vard report on the study of turnover in the wholsale grocery business. It is as yet incomplete but enough has been disclosed to affect much of the grocers’ practice. The Doctor touched a very potent spark when he pointed out the fallacy of overworking job- bers’ brands. His conclusions will be applauded by every specialty manufac- turer in the country and as the study proceeds will probably be an evolu- tionary influence. ——_2s22 Beware of the National Bureau. A year or so ago Stephen G. Eard- ley and Dan Hanley organized the National Detective Bureau and engag- ed in business in the Houseman build- ing. They undertook to handle all classes of criminal matters and com- mercial collections and adjustments: also undertook to cover certain por- tions of the city with private police service at night. The latter was paid for by home owners at a stated rate per year, payable quarterly in advance. Hanley enjoys the reputation of being a man of good parts and soon found he was in partnership with an irre- sponsible drunkard, so he quietly re- tired. Eardley continued the business after a fashion up to about three weeks ago, when he suddenly left town, os- tensibly to engage in the same line of business at Battle Creek. He is a man capable of good work along the line of his chosen occupation, but an Detective insatiable passion for liquor makes him utterly irresponsible and _ unreliable. He has a brother in the County Court House, who is Circuit Court Commis- sioner and very well regarded. The business is now being conducted by A. Van Orman, who has a very un- Savory reputation. He is well known in police circles, having recently been fined $200 and costs in the Superior Court for conducting a gambling house over the Majestic theater. Everything in the offices is covered by a chattel mortgage held by Norman Beecher. Some of the men who have been active as night watchmen or special policemen by the concern claim to have received no pay for their services for the past three weeks. Eardley col- lected the fee quarterly in advance and has left the men to shift for them- selves. They contemplate continuing the night police work, but without adequate direction and without the co-operation of the police department, which evidently does not take very kindly to spasmodic amateur efforts of this character, their plans will prob- ably not carry very far. Any business that is managed by Van Orman or men of his ilk should be regarded with suspicion and dis- trust by every man who expects to get value received. —— Rapid and More Frequent Railway Car Service. Boyne City, June 23—Boyne City has a railroad all its own. About a quarter of a century ago the White boys had cut all the timber that could be hauled, economically, into town They started a little logging road. The road was extended from time to time. It was an uphill job in every fact. The profile of the road looks as though some giant had started from the Lake Huron Shore and built a nice long grade across the State to Elmira and had run out of dirt and had to quit, leaving the side of the hill on the West side about as straight up and down as the sand would lie. The projectors of the railroad had to go up that side of the hill to reach the timber. They got the road to Gaylord. The big sign on M 18 says that Gaylord is the top of Michigan. There the road was pushed on down the hill to Atlanta and finally, to Alpena. In voing from Gay- lord to Alpena, the railroad follows the valley of the Thunder Bay river. Not close t o the main stream, but far enough away to cross all the little streams which make the river: also it crosses the streams that are the sources of the Sturgeon and Black rivers which flow into Cheboygan. The whole line is a paradise for the trout fisherman and hunter. One day when we were up in Mac’s office we started in to count all the little streams the rail- road crosses. There seemed to be dozens of them—all full of trout and things. The trout were not onthe man. but we knew they were there, because Jersey told me some fish stories. The railroad is the Boyne City, Gay- lord & Alpena Roalroad. For many years its principal business has been that of hauling logs, posts, ties and pulp wood, and the passenger service has been of the best. William H. White has started a new development. The road has put on two gas motor cars to make two round trips per day from Boyne City to Alpena, making connections at Gay- lord and Boyne Falls with the Michi gan Central and Pennsylvania rail- roads. The cars will accommodate fifty passengers, with baggage and ex- press. They are very comfortable and make good time—four hours either way. So, when you come up this sum- mer, this road can show you some of June 24, 1925 the finest farming country, as well as the best fishing ground, to be found in Michigan. Our new gymnasium is going for- ward in fine shape. The walls are up and the roof is being put on. When the children go back to school this fall they will have an adequate place in which to do their stunts, as well as a suitable auditorium for their forensic exercises. This is the culmination of a six year campaign by the school board to provide proper accommoda- tions for the school. Then, also, the new salting station at the foot of Main street is approaching completion. We have had a “pickle station” here for years, but it was away out of town and was very incon- venient for growers to get at. This new Station is close to the business part of town and easy of access, so we are all going to grow cucumbers and win- ter in Florida. Charles T. McCutcheon. Death of Estimable Lady at Ypsilanti. Ypsilanti, June 22—Mrs. D. L. Davis wife of the pioneer grocer, died at her home in this city last Tuesday. Ida May Sweet was born in W/ater- loo, New York, sixty-five years ago, and there she spent her girlhood, com- ing to Ypsilanti with her parents when about 16 years old. She was married in 1882. Besides her husband she is survived by two daughters, Mrs. John E. Mac- Allister and Mrs. Richard Weir, Ypsil- anti, and a son, Frank G., Chicago. A sister, Mrs. Eva Barrowcliff, lives in Detroit, and a brother, Charles 1. Sweet, resides in Bay City. There aie also six grandchildren. One daughter, Mrs. Harris Fletcher, preceded her in death. Mrs. Davis was a woman of lovely character. She was effectually a home builder and under her gentle influence her children grew up to be helpful members of their community. A de- voted wife, mother and friend, the serene and beautiful influence of hex home enriched many lives that came within its circle and her too earl death will bring sorrow to many hearts The careful merchant finds some poor accounts on his books, but it is the careless man who finds his profits all tied up in poor accounts. THE MACEY COMPANY Class A Cumulative 7% Preferred Stock Exempt from Personal Tax in Michigan. Depreciated value of net assets appraised at over 2.2 times all outstanding Preferred. Net earnings the past 6 years average 3 times all preferred requirements, and the past 2 years over 4% times such requirements. No mortgage or funded debt. Price $9.80 Per Share and Accrued Dividerd. Howe, Snow & BERTLES inc. Investment Securities GRAND RAPIDS New York Chicago Detroit