‘ ye JL lj 125 He LIN COSSS Ai QOH QRS BIZ ENG e SEAS ene rn Oe Ink o ae a Ow ow a CR ere Sales NWALE LE 4 Es Ve 3 dD 5 OT es x SOE Ch NN PB a 4 Tac ey 1G) aed a 5D es J S OE wa eeeer ae = CCS SA: SX Ves WW hes os 0 ZN PUBLISHED WEEKLY 47 as oa ROX SS Ten Ke Fa Sse WASP KF SS SSS zi: iERSP me a eS) YO) DA C5 ve BINS GRAND RAPIDS, WEDNESDAY, JULY 8, 1925 ia aes A Forty-second Year Number 2181 eo THE REALAMERICAN I’d like to be the sort of man the flag could boast about; Id like to be the sort of man it can not live without; ; Id like to be the type of man that really is American; The head erect and shoulders square, a Clean-minded fellow, just and fair, po That all men picture when they see : The glorious banner of the free. I’d like to be the sort of man the flag now typifies, The kind of man we really want the flag to symbolize; The loyal brother to a trust, The big, unselfish soul, and just, = The friend of every man oppressed, ae The strong support of all that’s best, The sturdy chap the banner’s meant, Wher’er it flies, to represent. The man that all in fancy see wherever it is seen, The chap that’s ready for a fight Whenever there’s a wrong to right; | : Id like to be the sort of man the flag’s supposed to mean, The friend in every time of need, The doer of the daring deed, The clean, generous-handed man That is a real American. Public Reference Library, Library St ¥ Blossoms Now Forecast Luscious Fruit of Summer Parowax Seals in the Fresh, Fruity Flavor of Jams, Jellies and Preserves. A Sure Selling Product For Every Merchant--A Necessity for Every Housewife. HE enterprising merchant thinks ahead — and thinking ahead now, he places orders for fruit jars and jelly glasses, for spices and for PAROWAX. The time is not far distant—a few weeks—when vine and tree, now blossoming, will yield their wealth of deli- cious fruit. Some will be eaten at once, but much will be canned, pickled or made into preserves, jams and jellies. Every housewife knows that to preserve her fruit and vegetables, she must seal them in containers with an air- tight seal. She knows that unless air is excluded they will ferment and become unfit for use. She has learned, either from costly personal experience or from the experience of others, that this is true. She knows now that PAROW AX will seal them tight, keep- ing the fresh, fruity flavor in, excluding mold and elim- inating danger of fermentation and spoilage. Its cleanliness and purity, together with the ease with which it is used, makes PAROWAX the first choice of the housewife, who has found it ideal for sealing her fruit and vegetables in jars, glasses and bottles. Standard Oil Conupeay (INDIANA) 910 S. Michigan Avenue Chicago, Illinois Michigan Branches at Detrcit, Grand Rapids and Saginaw PAROWAX is a _ product which every dealer should stock in the early spring and have on hand throughout the summer. An attractive two-color count- er display case is packed in every case of Parowax. It helps sales. There is a liberal profit on Parowax for the dealer. The demand throughout the sum-— mer is heavy and the turn- over rapid. Your customers will expect you to have PAROW AX for them, when they call for it. oe . * Forty-second Year GRAND RAPIDS, WEDNESDAY, JULY 8, 1925 Number 2181 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. FLAX AND LINEN. Before the war Russia produced the flax which provided for most of the world’s linen needs. The cutting off of this source of supply was keenly felt for some years. At present only a comparatively small percentage of the quantity formerly furnished by Russia enters into international trade. Despite this, there does not appear to be any lack of the material, mainly because there is less demand for it than there used to be. When linen got too dear substitutes were found for it. First the finer mercerized cottons were used and, lately, rayon alone or in combination. Flax prices abroad recently have soft- ened, despite an agreement between Russia and Latvia not to sell their flax below a certain price level. Stocks at Riga and Reval are said to amount to about 30,000 tons and there are also fairly large stocks in other continental countries, with this season’s crop still to come. At Belfast, the center of the Irish linen trade, complaints of poor business in linens led to a drastic cur- tailment in the production of yarns and cloths, “Manufacturers,” it is stated, “intend to avoid operating their spinning and weaving plants merely for the purpose of having available stocks to offer at quotations which will only meet the bare costs of their pro- duction and leave overhead charges out of consideration.” Since this de- termination was arrived at more en- quiries are said to have come in from this country, which is the best cus- tomer for Irish linens; but there has been no improvement in the volume of orders. Buyers insist on haggling in the matter of prices. ee al eeeaememmnae A MODERN JEREMIAH. In the midst of material prosperity a a . zood thing to “see ourselves as others see us.” The Census Bureau sets down in figures our picture of our- selves. During the year 1923 the combined manufacturing outputs of the States of New York and Pennsylvania were ap- proximately $16,400,000,000. These fig- ures exceed those for the same states during 1919 and are greater than those for the output of the entire country in 1904 or any year prior to that. If the other states show similar increases, the 1919 record total of $62,418,000,000 will be exceeded. Before we allow ourselves to exult over this picture we should ponder the view of ourselves as an industrial Jere- miah in the London Morning Post sees it. He congratulates his country- men on having escaped the fate of America. He finds the United States is going to the dogs. Wealth is ac- cumulating and men decaying. Too many laws, crimes and prohibition are debauching “the flower of the nation’s youth.” The prophet concludes his lamenta- tion thus: ‘“We in this country do not begrudge the American his prosperity, nor do we blind ourselves to the fact that 90 per cent. of the present Ameri- can prosperity is due to American economic good sense and happy ab- sence from their political midst of the Bolshevik-ridden Socialists and shib- boleth-ridden Liberals.” It is a very interesting point of view. It leaves the reader as bewildered as the Jeremiah himself. VACATION AS A JOKE. President Coolidge is on a vacation. This is a rather playful use of the word now most widely used in the United States. Mr. Coolidge, in Swampscott for the summer carries his chains with him. Unlike other citizens, he cannot leave his work be- hind, nor is he ever for a moment per- mitted to forget it. He has no rest. He cannot play in public with a dog, as more fortunately placed men are permitted to do. He may not lie in the grass. If he went forth to speed a motor car the Nation would be shocked. Instead of doing the usual diverting and restful things, Mr. Cool- idge receives delegations, makes ad- dresses, worries about what Mr. Kel- logg may be doing, listens for alarm- ing echoes of Mr. Dawes—all that sort of thing. In the intervals he works as usual. Inauguration of the regular over- night mail plane service between this city and Chicago is filled with promise for the future. Placing thirty-two beacon lights along a 774 mile course to guide the planes and insure landing places in case of need reads more like an old-fashioned fairy tale than a prac- tical business plan, yet it is in keeping with the whole trend of modern civil- ization in its efforts to annihilate dis- tance and save time, the most im- pertant thing of which life itself is made. We have been somewhat slow in commercializing the use of the air- plane. The passenger service between London and Paris is an old story. By establishing a regular air mail service we have gone a long way toward bet- ter things. As we become used to the air mail the need for a passenger ser- vice will grow upon us. Familiarity with the shortness of the distance by mail will breed contempt for the mile- age and create a popular impatience with the slower travel by rail. We have beaten Kipling’s twenty-year-old vision of an air mail by seventy-five years. The year he set was 2000 A. D. By that time the railroad may be as obsolete as the horse car. [ ————— Exhaustive tests on meat by the Bureau of Standards in Washington have yielded several highly astonish- ing results. Not a single beefsteak was found that would be suitable as a substitute for shoe leather. Rib roast subjected to proper degrees of pres- sure are declared utterly unavailable for use as freight car bumpers. Ap- plication of tensile-strength meters shows that beef, even of the finest quality, cannot, under present condi- tions, be employed in the manufacture either of ship cables or automobile tires. The wave of optimism that has swept through boarding house circles as a result of the announcement has not yet been reflected in the stock market or in the stock yards. But the repercussion, when it does come, is likely to be neutralized by disappoint- ment among the general public that popular conceptions with regard to the toughness of meat have been branded as erroneous. Many persons, however, will cling to the hope that, with per- fection of the instruments used by the bureau, some kinds of meat will be found mastication proof. Donald MacMillan on his Arctic venture will carry out the plan he adopted during his previous sojourn in the North. His men will be in- structed to talk to each other as little as possible. This rule of silence seems an accentuation of the hardships of Arctic life, but the sense of it is ob- vious. Men in such voyages, con- stantly together, get talked out. When they are familiar with the least detail of each man’s life they bore one an- The failure of some Arctic quests has been due in part to the strained personal relations that came from being too much together. There is an obvious moral to be deduced for everyday contacts in temperate lati- tudes. Some families owe it to them- selves to draw apart now and then for changed scenes and fresh exper- iences that will make them more en- tertaining company for themselves when they reassemble. It is- not nec- other. essary to go to the Far North to find the disadvantages of knowing one an- other so well that there is nothing left of the pleasant sense of explora- tion and of mystery in another’s mind. j t - ~ a » a » a , ¢ ~9; e ’ -¢ w 4 his fs =< } 4 4 4 > © - ~ . 14 ~ o ~~ y d 4 a - , 1 te July 8, 1925 MICHIGAN TRADESMAN Don’t Make a Contract on Sunday. I have received the following letter from a Chicago reader of these ar- ticles: The other day the question was brought up by a member of our in- dustry of the legality of signing checks or dating legal documents on a Sunday or holiday. This would make a good subject for one of your articles on business law. The legal doctrine that contracts made on Sunday are void is one of the few attributes of the Sabbath that the progress of times has left to us. There has been very little encroach- ment on that doctrine by the courts, I think because it does not involve any question of the people’s recreation or pleasure, such as the enforcement of the law against amusements on Sun- days. Most states have Sunday laws, as they are called, forbidding worldly business or employment. The making of contracts on Sunday is illegal be- cause it is considered worldly employ- ment. It is a rather curious feature of the Sunday law, however, that a contract made on Sunday in a state where Sun- day contracts are good, will be enforced in a state where Sunday contracts are bad. In other words, the contract gets its status of legality or illegality from the law of the state where it is made. The enforcement of the Sunday law against contracts has a great many shades and variations. The courts have determinedly preserved it against ac- tual Sunday contracts, but with equal determination have refused to extend it. It can be said generally that any ordinary business contract made on Sunday is void and either party can get out of it without laying himself open to damages. No suit can be successfully brought on it. This doc- trine has been carried pretty far. In one case, for instance, A owed B a debt which was about to fall due. On Sunday he ran across B and got from B a verbal promise to renew the loan. Later B repudiated his agreement on the ground that the promise having been made on Sunday was void. The court sustained this view, but I am quite certain that the Creator of the Sabbath never intended it to be used to make a slimy exit from an honorable agreement. I remember another case where a partnership agreement made on Sunday was also declared to be void and one party was allowed to drop out on that ground. Practically all courts hold that agree- ments to sell real estate are void if made on Sunday, so are contracts creating agencies. I am also very sure that any contract or order to buy goods, entered into on Sunday, would be void if either party wished to con- sider it so. The date of the contract or order, however, doesn’t always con- trol. For instance, there is a case in which the owner of a business sold it, really on Friday. That is, all the de- tails were arranged on Friday, and the deal really closed then, although the bill of sale was not made until Sunday and was dated on that day. Later one of the parties decided to pull out and contended that the transaction was void because entered into on Sunday. The court held, however, that it had been entered into on Friday, and that the fact that the bill of sale was made on Sunday was not a part of the con- tract. Speaking still of the importance of the date, it is also true that if the deal actually took place on Sunday, it does no good to give a week-day date to the contract or whatever paper was ex- ecuted: the deal is void just the same. In order to be void, the whole tran- saction must have been done on that day. For instance, A was in business, but was up against financial difficulties. One Sunday a creditor who was press- ing him ran out to A’s place and was taken by A to see B, A’s father, whom A wished to guarantee his indebtedness. 3 agreed and wrote out a memoran- dum to that effect. He was about to hand it to the creditor then and there, but the latter, being posted on Sunday laws, said, “No you keep this until to- merrow, when you can mail it to me.” This saved the legality of a guarantee; otherwise it would have been void. A promissory note dated, signed and delivered on Sunday is void as between the original parties, but if it is en- dorsed to an innocent third party, it can sometimes, but not always be col- lected. 3ut the origiral payee can never collect it; he should have let the maker keep it until Monday and then deliver it to him. All kinds of bonds, deeds, mortgages, leases and agreements are void if ex- ecuted and delivered on Sunday. I emphasize ‘‘and delivered” because pa- pers that don’t take effect until deliv- ery are valid, though signed on Sunday, if not delivered until a week-day. A will is valid whenever executed Some states say that a Sunday con- tract is wholly void and cannot be sus- tained under any circumstances. Others say it will become gocd if it is ratified on a week-day. The only safe way is not to make it at all on Sunday. If some emergency forces you to do it, get a written ratification of it as soon afer Sunday as you can. Business transactions done en_ holi- days have a very different status from those done on Sunday. Thev are not invalid unless the statute crea‘ing the heliday prohibi‘s them from being done which is almost never the case. The statutes creating legal holidays merely prohibit such things as _ protesting notes, checks, etc., on holidays. Elton J. Buck'ey. [Copyrighted, 1921.] —__22—__ Oldest National Bank in Kalamazoo. Kalamazoo, July 7—The Kalamazoo National Bank has just celebrated the 41st anniversary of its founding. The date on the first notes authorized by the Government for this bank is June 30, 1884, and the banking house open- ed for business July 1, 1884, according to M. J. Bigelow, First Vice-President of the Kalamazoo National Bank and a continuous officer with that concern since it started business. Mr. Bigelow is easily the senior rank- ing officer from the standpoint of ser- vice. His original co-worker and as- sociate, E. J. Phelps, was President of the bank for thirty-nine years and is still chairman of the board of directors. He was succeeded in the executive chair two years ago by Walter L. Otis. George B. Rogers was tendered the post of vice-president and J. M. Shackleton advanced to the cashier’s position, NO FUN IN A ONE-SIDED GAME We all will admit without a moment’s hesita- tion that there is little sport or pleasure, either for players or onlookers, in a one-sided game. Yet most of us have a feeling that the game of life ought to be largely in our favor, to make it satisfactory and pleasant. One fault with us is that we have failed to observe except in a disconnected way. We have wanted and hoped for our full share of pleasure and happiness, yet the idea never occurred to us to find out how we came into possession of the (few)? pleasures we will admit. We think we know a good time when we see or experience it; but, do we? Let’s see: It isn’t right now, when things are bothering us, is it? No, it was yester- day, last week, last year, of course. Nearly all of our pleasures, then, are measured in terms of yesterday. By taking note of what there was about those incidents of yesterday that give us so much satisfaction to-day, we will find that most of them came about as the result of our “bucking the line,” of discouraging opposition and going through for a “touch-down.” Let’s keep this thought in mind when the day seems going against us. Let’s fight a clean game and fight it hard, realizing: that yesterday’s vic- tories won against fierce opposition are the pleas- ures of our to-day. To-days go so quickly and yesterdays last so long, that it can’t matter much if to-day is a little hard, if only we fight some trouble to the finish to-day and thus store up pleasures and satisfaction for the long day of yesterday. _ Welcome your opposition! It makes you fight! If you fight clean and hard you will win most of the time. If you win, you'll be happy! WorRDEN (GROCER COMPANY Wholesalers for Fifty-six Years The Prompt Shippers MICHIGAN eT pe ——s IB —— SS viper Movements of Merchants. Sallan Jewelry Co. has increased its capital stock from $10,000 to $50,000. Jackson—The American Oil Co. has increased its capital stock from $500,- 000 to $1,000,000. Battle Creek—The Owl Drug Co. has increased its capital stock from $30,000 to $60,000. Detroit—The Burman Grasser Coal €o., 1675 Clay avenue, has changed to the Bros. Coal Lansing—The its name Burman Co. Detroit—The Good Drug Stores, 904 Real Estate Exchange building, has changed its name to the Beacon Drug Stores. Adrian—The L. W. Smith Co, and retail cigars, has in- creased its capital stock from $30,000 to $80,000. Royal Oak—The Royal Oak Whole- sale Co., Harrison and Dexter streets, has increased its capital stock from $100,000 to $150,000. Monroe—Krogor’s, wholesale Monroe’s new- est grocery opened at 18 South Wash- ington street, July 2, under the man- agement of Paul Smila. Lansing—E. A. Ebersole has open- ed a restaurant and lunch counter at 124 West Allegan under the style of the White House Cafe. Saginaw—The Detroit Electric Co. has opened a branch wholesale radio supply store at 212 South Washington avenue, under the management of A. J. Hudson. Kalamazoo—The cf > t street, Gumm Jewelry Store has removed its stock from the First National Bank building to 153 South the manager. Saginwa—Adolph A. Kanter, cloth- ier at 104 North Jefferson avenue, died Burdick street. I. Blumberg is July 5, following an ill- Mr. Kanter has been a resident of Saginaw since 1900. Flint—The Flint Auction House, 403 Detroit street, has be at his home, ness of several months. en incororated to deal in general merchandise, with an authorized capital stock of $2,000, aii of which has been subscribed and paid in in cash. Kalamazoo—Fred_ E. and sandwich shop at the corner of East South and South Burdick addition to his present ice cream, soft drinks and pop corn establishment. Detroit—The North End Fuel & Supply Co., 14105 Orleans street, has been incorporated with an authorized capital stock of $5,000, of which amount $3,500 has been subscribed and $1,100 paid in in cash. Owosso—Grant-Bitting Co. 960 West Washington avenue, dealer in general merchandise, has been incorp- Royce will ‘ice - fTi open a wate streets, in orated with an authorized capital stock of $5,000, all of which has been sub- scribed and paid in in cash. Detroit—The Everling Lumber Co., 14541 Monnier Road, has been incorp- orated with an authorized capital stock of $100,000, of which amount $51,200 has been subscribed, $20,300 paid in in cash and $10,500 in property. Grand Rapids—The C-C Sales Cor- poration, 303 Grandville avenue, S. W., has been incorporated to deal in auto supplies, with an authorized capital stock of $1,000 all of which has been subscribed and paid in in cash. Port Huron—The Wills-Saint Clair & Service Co., 1024 Military street, has been incorporated to deal in autos, accessories, parts and sup- plies, with an authorized capital stock of $15,000, all of which has been sub- scribed and $3,750 paid in in cash. Lansing—The First National Hos- iery Stores, operated by Peerknit Hos- tac., headquarters at St. Louis, Mo., has opened another of its chain of stores. It is located at Shop 6, Strand Arcade building, and will be under the management of Mrs. Grace Flowers. Detroit — Krausmann’s, 7346-7398 Gratiot avenue, general department store, has merged its business into a stock company under the style of Krausmann’s, Inc., with an authorized capital stock of $100,000, $50,000 of which has been subscribed and paid in in property. Kalamazoo—Mrs. Harris M. Meyer, who has conducted a shop dealing in all kinds of wearing apparel for small children and babies, has sold her stock and store fixtures to Streng & Zinn, Sales iery, with who will continue the business in con- nection with their dry goods and wom- en’s furnishings business. Detroit—George McManus, for four- teen years proprietor of a men’s fur- nishings goods store at East Jefferson and Field avenues, has purchased a half interest in the Ray T. Garvey & Co. stock of men’s furnishings and the business will be continued at the same location, 122 Michigan avenue, under the style of the GarveyMcMan- us Co. Muskegon Heights—The Heights Chemical Co., Sherman and _Park avenue, soaps, cleansing compounds, janitor supplies, etc., has merged its business into a stock company under the same style, with an authorized capital stock of $50,000 and 1,000 shares at $1 per share, of which amount $10,810 has been subscribed and $10,760 paid in in property. Saginaw—E. O. Schade, dealer in auto accessories, tires. etc., has pur- chased the Brown block at 907-11 Gen- esee avenue and will occupy the store at 907 with his stock and leasing the TRADESMAN store 909 to Fred A. Brown. the for- mer owner, for his plumbing and heating business and the store at 911 will continue to be occupied by F. J. Kimmel & Son with their meat mar- ket. Monroe—Herbert Sturn, for the past six years manager and part owner of the Hagans Drug Co. stock, has pur- chased the interest of W. C. Peters in the Hagans Drug Co, 17 Monroe street and in the Peters Drug Store, 8 East Front street and will continue both stores under the style of Hagans Drug Co. No. 1 and No. 2. S. T. Col- lins will retain his position as man- ager of store No. 2. Holland — The Retail Merchants’ Credit Bureau has received a warning to beware of five checks stolen Sun- day-from the Beach Milling Co., which it is believed the thieves may attempt to cash in Michigan cities. They are as follows: Blue Valley Creamery to Wilam Hop; Guarantee Trust & Sav- ings Bank to Beach Milling Co.; Dick Miles to Beach Milling Co.; John Lub- bers Co., to Beach Milling Co.; Steel- clad Autobow Co. to A. C. Trader. Manufacturing Matters. Sturgis—The Central Wheel Co. has removed its machinery to Muskegon where the business will be continued. Hastings—The Purnell-Carr Manu- facturing Co., farm implements, gar- den tools, etc., has changed its name to the P-C Manufacturing Co. Marine City—The Marine City Mo- tor Castings Co., has been incorpor- ated with an authorized capital stock of $10,000, of which amount $2,000 has been subscribed and paid in in cash. Menominee — The Niemann-Erdlitz Motor Co. has been incorporated to deal in motor vehicles, auto parts, ac- cessories and supplies, with an author- ized capital stock of $10,000, $7,000 of which has been subscribed and paid in in cash. Battle Creek—The Adams Flexible Piston Ring Co., 85 South Monroe s'reet, has merged its business into a stock company under the same style, with an authorized capital stock of $1,000, all of which has been subscrib- ed and paid in in property. Arbor—The J. H. Burns Co., 321 East Washington avenue, has been incorporated to manufacture and wholesale friedcake mixture, with an authorized capital stock of $10,000, $8,400 of which has been subscribed and paid in, $1,000 in cash and $7,400 in property. Grand Rapids—The Muir Labora- tories, 209 Monroe avenue, has been incorporated to manufacture and deal at wholesale and retail in chemicals, pharmaceutical preparations, etc., with an authorized capital stock of $2,000 all of which has been subscribed and paid in in cash. Grand Rapids—The Grand Rapids Turning Co., 832 Front street, N. W., has been incorporated to conduct a wood turning, carving and wood prod- ucts business with an authorized cap- ital stock of $22,100, all of which has been subscribed, $1,100 paid in in cash, and $20,300 in property. Detroit—Porath Bros., manufacturer of clay products, has merged its busi- ness into a stock company under the \nn July 8, 1925 style of Porath Bros. Co., 305 Free Press building, with an authorized capital stock of $200,000, all of which has been subscribed, $2,300 paid in in cash and $197,200 in property. Detroit—The Detroit NuGas Cor- poration, R. F. D. 9, Box 389, has been incorporated to manufacture and sell motor fuels and to deal in motor prod- ucts and accessories, with an author- ized capital stock of $125,000, of which amount $79,500 has been subscribed, $20,000 paid in in cash and $52,500 in property. Allegan—The Kysor Heating Co. has been inoorporated to manufacture and deal in heating apparatus and equipment for motor vehicles, with an authorized capital stock of $9,000 and 27,000 shares at $3 per share, of which amount $45,000 has been subscribed and paid in, $18,000 in cash and $27,- 000 in property. Gladwin—The Simplicity Engineer- ing Co. has been incorporated to man- ufacture and sell gravel screeners, equipment for gravel, sand and oil industries, etc, with an authorized capital stock of $150,000 and will re- move its plant to Durand where suit- able buildings conveniently located on the Grand Trunk R. R. have been pur- chased. ——_+2> Luggage Sales Have Been Good. Most manufacturers of luggage have had a good demand during the Spring season. The buying by retail- ers to fill depleted stocks is described as very satisfactory, with reorders still coming through for immediate delivery. Stocks on hand at this time are said to be light, several of the leading mak ers having had comparatively little to clear at end of the season. In the popular-priced suitcases, cowhide and imitation leather bags in natural and black shades have led. In the better- grade merchandise the Gladstone bag has sold well. The business in over- night bags was considerably ahead of last year, owing both to the stressing of these at lower prices and the greater number of people who are taking short trips over the week-end. —_ _oo2—_ The ugliest phase of the Chinese disorders is their anti-foreign tinge. This is not, however, unusual. Any great agitation or general protest or strike in China tends sooner or later to assaults upon foreigners. This time the situation is aggravated by Bolshe- vism. Canton appears about to go over to some Chinese modification of Sovietism, thereby increasing the trouble of the Western Powers in deal- ing with a menacing situation. It never takes the Soviet Internationale very long to make the most of a situa- tion after the Moscow government has been recognized. Great Britain, Ger- many, France, all of Central Europe. now understand very thoroughly that recognition of the Reds means a new crop of Communist disorders. China and Japan are in the process of learn- ing exactly what these others have learned. When you let in a Red Am- bassador you let in trouble. Rector has Clarence Dowagiac—Samuel J. sold his grocery stock to Squires, who has taken possession and will continue the business at the same location, 410 Oak street. e 2 ae x a ~ 4 | ’ « > « , pe ro . ‘ 4 - ee « ? » =@ a - < > v =v " 4+ § . @& , = ae f a. , 6 a“ + wv ¢ < ¥ - . - t ff a) “ os + July 8, 1925 Essential Features of the Grocery Staples. Sugar—Local jobbers granulated at 6.25c. Tea—The market has been very quiet during the past week. The buy- ing has slowed down a good deal in spite of the firm market, but the un- dertone of the tea market is. still strong. China teas are wanted, but are scarce on account of the conditions in China. Ceylons, Indias and Javas are still firm and most good teas of all grades show an upward tendency. Coffee—The market for Rio and Santos grades has eased off again dur- ing the week, speaking particularly of future Rio and Santos, green and in a large way, which is probably a quar- ter of a cent cheaper than last week. News from Brazil has been easier and that has been reflected in the markets of this country. Spot Santos coffee, green and in a large way, has also had an easier feeling, although prices have shown little or no change. Milds un- changed and quiet. The jobbing mar- ket for roasted coffee has shown a moderate demand at unchanged prices. Canned Fruits—Last week added materially to the bookings of 1925 California fruits placed by the local trade. Some packers are off of the market; others are sold out on cher- ries, pears and in many grades of other items. Daily advances and further withdrawals are being made as the result of what canners assert has been one of the best selling seasons ever recorded. The domestic trade interior market and Europe are accredited with the heaviest purchases. New York has been slow and conservative but it has taken the whole line and recently a revival of interest in Hawaiian pine- apple has occurred. Without doubt the trade has taken to new pack fruits more extensively than to other 1925 canned foods which is logical when quotations are considered. The infer- ence is that this buying interest will be transferred to other staples as buy- ers are not fully protected and have for several months been following a policy of restricted covering for the future. Canned Fish—Red Alaska tall sal- mon of the preferred brands and grades is one of the most difficult items to find. Pinks are doing better and are in wider demand which is mak- ing them look more attractive for im- mediate delivery and with the larger jobbing request it is found that local stocks have been overestimated. Spot tuna, shrimp and crab meat are all examples of marked shortages. Sar- dines are unchanged in imported and domestic description. Canned Vegetables—The canned food buyer is waking up to a realiza- tion that conditions as regards pro- duction and distribution have changed and that a conservative policy of cov- ering, in keeping with an overstocked market, is not practical when the out- put may be curtailed and when pack- ers have placed an initial price on their merchandise which is a guaran- tee of ready sales later on to the con- sumer. Spot offerings have not been much influenced by the shift in senti- ment for the reason that many items are down to a minimum and there is hold cane MICHIGAN no possibility of free trading until new packs are available for distribution. Fruits, for instance, are so short of requirements that they cannot be had in any position. In vegetables white corn of all grades is not in evidence as is shown when firm bids at top quo- tations are not accepted by the canner who would naturally sell if he had the merchandise because to-day’s value will not hold beyond the receipt of new pack. That old pack tomatoes are cleaning up is evidenced by the stronger undertone. This may be due largely to the position of new packs, but nevertheless it is known that No. ls are cut and that 2s and 3s are less freely quoted. Goods at inside prices are more difficult to obtain. Gallons remain dull. Reports from Wisconsin are not any more assuring than at the beginning of the packing season. At first Alaskas in the Southern part of the State and in Northern Illinois were reported to be greatly damaged. Of late similar postings have been is- sued by packers in Northern Wiscon- sin. Sweets in that territory are said to be injured and the yield curtailed by root rot. Buyers are picking up some Southern and Western peas but hesitate to contract heavily until they know what deliveries they will get on their former contracts. Dried Fruits—Some business is being done in new pack California raisins at unchanged prices. The main factor in raisins, however, has not named prices as yet and will not do so for some time. Spot raisins are in rather better condition and show a fairly active movement. Apricots con- tinue slow and very dull. Peaches steady to firm and unchanged, demand quiet. Prunes are somewhat firmer, Oregons being more so than Califor- nias, the demand is light for both. Syrup and Molasses—Molasses of the better grades is selling quietly, but without particular keenness. Prices of first-class molasses are quite high and this is undoubtedly affecting the de- mand, together with the season. As to syrups, sugar syrup is selling fairly well for export and the market is healthy and steady at unchanged prices. Compound syrup is_ selling quite well at steady prices. Salt Fish—The demand for mackerel is very fair considering the fact that we are in the midst of summer. Good quality fat fish are wanted as they are scarce. Fall catch Irish and Nor- wegian mackerel are exhausted and advices from Norway report a scarcity over there. Altogether the situation in mackerel is very good for the summer time. Codfish is quiet. Beans and Peas—The market for most varieties of dried white beans is quite irregular. Business is very dull and prices unchanged but weak. This applies to pea beans and white kidneys particularly; red kidneys are fairly well maintained, as are Cali- fornia limas. Blackeye peas are steady to firm, light demand. Cheese—The demand during the week has been very fair. It has been a long time since cheese had any par- ticular boom. Prices, however, have been firm during the entire week. Provisions—The demand during the week has been very slow. This ap- TRADESMAN plies to all beef and hog products, which are unchanged and steady. —_.-—————— Review of the Produce Market. Asparagus—Home grown, $1.50 per doz. bunches. Beans—Michigan jobbers are quot- ing as follows: CT Pea Beans 2... - $ 5.40 Light Red) Kidney —..._---.- 10.00 Davk Red Kidney .._.--____... 11.50 Beowo Swede. 0-0... 5.00 Bananas—7@7'%c per Ib. Beets—Home grown, 65c per doz. Butter—The market is without change and with a fair demand. Local jobbers hold fresh creamery at 4lc and prints at 43c. They pay 22c for pack- ing stock. Cabbage—$6 per crate for new from Quincey; $2.25 per box for home grown. California Fruits—Peaches, $2.25 per crate; Honey Dew Melons, $3.75 per crate of 9s or lls; Climax Plums, $2.75 per 6 basket crate; Santa Rosa Plums, $3 per 6 basket crate. Cantaloupes—Local jobbers quote as follows: Standards 22000 $5.00 James 22200 5.00 ees) a 4.50 Pats) a 2.00 Carrots—Home grown, 40c per doz. Cauliflower—$3.25 per doz. heads from Illinois. Celery—Michigan grown is now in command of the market, fetching 50c for Jumbo and 65c for Extra Jumbo. Cherries—Sour command $1.75 per crate of 16 qts.; Sweet, $2.75. Cucumbers—lllinois hot house com- mand $3 for extra fancy and $2.50 for fancy per box of 2 doz.; Illinois, $2.50 per hamper. Egg Plant—$2.50 per doz. Eggs—The week so far has marked a particularly small supply of strictly fine fresh eggs. On the contrary un- dergrades have been in excessive sup- ply and are not wanted. As to them, the market is a buyer’s market. Fine fresh eggs have cleaned up regularly at jobbing prices. Local dealers pay 29'\4c for candled stock. Garlic—35c per string for Italian. Grape Fruit—$6@6.50, according to quality. Green Onions—Home per doz. bunches. Honey—25e for strained. Lemons—The price has declined. Quotations are now as follows: grown, 40c comb; 25¢ for S00) Suaist {8 $ 9.00 BOO Red Ball)... 8.50 S40 Red Bal 22) 8.50 Lettuce—In good demand on the following basis: California Iceberg, 4s and 4%4s ~-$6.50 Outdoor Grown feat _.____-_____ 10c Onions—Egyptian in sacks, $7; Spanish, $3 per crate of 50s or 72s; Iowa, $6 per 100 1b. sack. Oranges—Fancy Sunkist Valencias are now on the following basis: 20 ee $9.00 SO 9.00 26 9.00 200) es 9.00 Ga 9.00 Be ee 9.00 RR ee 8.75 So4 ee 7.75 Red Ball, 50c lower. 5 New Potatoes—Virginia stock com- mands $7.50 per bbl. for No. 1. Parsley—60c per doz. bunches for home grown, $1 per doz. bunches for Louisiana. Peaches—Hilly Bells from Georgia, $2.50 per bu.—white, but freestone. Elbertas will be in next week. Peppers—Green, 60c per doz. Poultry—Wilson & Company pay as follows this week: dave toes Lk ee Eient fowls 1... 1. 15c 3roilers, 20 30¢ Broilers, 154 Ib. to 2 Ib. _.___.._. 25¢ Radishes—25c per doz. bunches for home grown, Raspberries—$5 for Black. for Red and $4.50 Spinach—$1 per bu. for home grown. Sweet Potatoes—Delaware Sweets $3.50 per hamper. Tomatoes—Home $1.75@2 per 7 lb. basket. Veal follows: grown, Calves—Local dealers pay as Baney 60002 al ai 15¢ Gogg 2 l4e Medium —_.__ ne ee 12%c Foor .25.. SNe ee Ua) | Water Melons—50@/75c for Alabama stock. on Where Were You? Back in 1890—can you remember that far back?—the world’s most famous automobile manufacturer was working in a bycicle shop; a million- aire hotel owner was hopping bells; America’s steel king was stoking a blast furnace. an international banker was firing a locomotive; a great mer- chant was carrying a pack on his back; a great railroad president was pound- ing a telegraph key. Moral: Where will you be in 1960? —-+--~> 2 -2 The man who stood on London Bridge and tried to sell golden sov- ercigns for a shilling each deserved to fail. This, at least, is the verdict that would be passed against him by any The lat- ter would price his sovereigns at two up-to-the-minute salesman. guineas each, and salesmanship would do the rest. There is involved some- than mere (with its important concomitant, ad- vertising) in the process of distribut- ing the 5,000,000 Stone Mountain Mem- orial half dollars at $1 each. There is sentiment. But will sentiment dou- ble the value of these 50-cent pieces? What price sentiment? The question is difficult to answer accurately. But no answer is necessary. The organ- ized selling plan which is being de- vised will fill the bill. If any one harbors a doubt, let him watch those 5,000,000 half dollars fade away. ———_»++<- thing more salesmanship Many large and successful special selling events have been handled with- out cutting prices. Sales are made by making people want the goods not by selling cheap. —__~+-.___ Your ability is measured not by the fact that you keep going, but by the number of those who pass you in the race. 2... The spirit of “I will try” is a good spirit, but a better is the spirit of “T will.” 6 IN THE REALM OF RASCALITY Cheats and Swindles Which Merchants Should Avoid. The Gale National Protective Sys- tem, which claims to hail from Iron- wood, is now under investigation by the Tradesman. So far the replies re- ceived from those who have under- taken to do business with the concern are anything but reassuring. The “System” appears to be owned and operated by M. Gale, whose experience with his local banks have been very unsatisfactory—to the banks. Mer- chants who do business with this con- cern are quite likely to find their fiingers burned before the transaction is closed. A report received by this office de- scribes an advertising scheme conduct- ed by a Miss Sadie Dunbar, 1545 Hay- den avenue, East Cleveland, Ohio, which it will be well for other com- munities to take note of. Miss Dun- bar approached a society of one of the local churches in Liverpool, Ohio, ac- cording to the report, and placed be- iore the members a_ proposition of having a cook book printed, the books to sell at $5 each and the receipts ob- tained to be turned over to the society. The book was also to contain adver- tisements and the money received from this source was to go to Miss Dun- bar, who would pay the cost of pub- lishing the book. She presented a copy of a cook book which she claim- ed had been published by the Luth- eran church of Youngstown, Ohio. In company with several members of the society, Miss Dunbar was _ successful in procuring advertisements from local merchants. Shortly thereafter, she left the community, taking with her the money collected for advertising, and also cashed a check made payable to the church society. Nothing further has been heard of Miss Dunbar or her cook book. It is alleged that Miss Dunbar presented her cook book prop- osition in the same manner at Warren and Wellsville, Ohio, and also left in a similar way. Enquiry made at the Cleveland address given above de- veloped that Miss Dunbar had left there some time ago and that she is now operating in Michigan. Her de- scription follows: Between 35 and 40 years of age, five feet six inches tall, weight about 140 or 145 pounds, and of a rather striking personality. Glenn D. Fryer, former operator of the Nile Art Co., and the Fashion Embroideries, has been indicted by a Federal Grand Jury, charged with us- ing the mails to defraud. Fryer had previously been arrested and held un- der bond of $20,000 which same bond continues in effect. Fryer is known to have had a net income of $10,000 a month at the time of his arrest and his total receipts exceeded $300,000. For a while there was a feeling that the fight being made against commer- cial bribery was making considerable headway. Decent, respectable and self-respecting companies were seem- ingly doing good work in refusing to do business by such illegal means. Within the past few months, judging MICHIGAN from reports from different sections of the country, bribery has come back in.o business with renewed strength. Bui it has come back in a curious form. Money is no longer the med- ium. Liquor is the open sesame. And the harder it is the better. Where formerly only one law was broken, now two laws are broken. And the still more curious aspect of the situa- tion is that where formerly the brib- ing was done generally only through the buyer, it is now becoming neces- sary to see that the receiving clerk who unpacks and signs for shipments has his thirst assuaged, if he is able to discover in any way that any man- ufacturer is free in handing out liquor to buyers. He can damage any ship- ment sufficiently to prevent its accept- ance. Thus it is that bribery is ex- tending its dirty pay so that its vic- tims double in number and its viola- tions of the law increases two-fold. We comment here on reports of this situation because we believe it should be revealed that we can thus move heads of big and respectable compan- ies to enquire into their own business- es to see if through bribery their own house is violating two laws without their knowledge. A trade paper quotes a case in which a truck company sued a man_ for $906.40 to cover repairs to one of their trucks which he had bought, used a while, and then turned in for repairs. The defendant claimed that he was inspired by the following advertised statements: ‘Our rebuilt trucks look good and will give you the best of service’; “Do you know that a high- grade used truck rebuilt and renewed is a better buy and of more substantial value than a cheap new truck?”; “A rebuilt truck is practically a new truck as far as wearing qualities and effic- iency is concerned”; “A rebuilt truck carries the same warranty as a new truck.” The truck company contended that the purchaser had signed the usu- al form of contract which voided all statements not made in the contract itself, and that by signing the defend- ant had waived whatever exaggera- tion might have been in the adver- tisement. A lower court decided for the company, but the higher court re- versed the decision. “Caveat emptor (let the buyer beware)’’ seems to be fast becoming a thing of the past. The exploitation of Florida land by certain syndicates and wild-cat sales- men is typical of what might be ex- pected at this time. Fortunitly, Mich- igan has been well protected so far in the close scrutniy of all offerings by the Securities Commission. Few at- tempts have been made in Michigan to dispose of Florida lots by unknown individuals. The next offering that will originate in Florida, and probably be sold to Michigan investors, will be municipal bonds, drainage bonds, etc. Some will be good and others will need close investigation. In a further effort to eliminate mis- branding, Joseph S. Weinstock, Abra- ham Ash Co. and Louis Batlin, jobbers of silverware, and Western Silver Works, Inc., manufacturer of silver- TRADESMAN July 8, 1925 Idle Money As Costly As Idle Goods If you have $1000 in idle merchandise that doesn’t sell, Sir Via SUPERVISION As you know it is costing you profits. You try to move it. Idle money that might be earning you interest costs you profits also. Many Michigan merchants deposit part of their surplus funds in our 4% Certificates of Deposit or Savings Ac- counts. This is a better policy than putting all their eggs in one basket. You will find it easy to bank with us by mail. Send deposits by check, money order, draft or registered currency. Write for free book, “4% Banking by Mail.” HOME STATE BANK For Savings - Grand Rapids Capital and surplus $312,500.00 Assets over $4,000,000.00 Deposits over $3,886,000.00 Two Select Issues of Real Estate Bonds $3,000,000 $100,000 BRYANT ROYAL OAK PARK INVESTMENT BUILDING (of New York) First Mortgage, Leasehold, 20-year Sinking Fund Gold Bonds, at par and Interest, to Yield 1 62% Bryant Park Building is at the northeast corner of 42nd St. and Sixth Ave., New York, in the heart of the up-town business district. Building is six stories high, on 20,800 square feet of land. Object of loan is to in- crease building to 15 stories. Value of leasehold appraised at $4,€50,000 after giving effect to improvements. Rental value will be doubled. Net income of new building estimated at $553,000 annually, or more than 2.7 times interest requirements and sub- stantially in excess of sinking fund and interest requirements combined. COMPANY (of Detroit) First Mortgage Guaranteed Sinking Fund Gold Bonds, priced 100 and Accrued Interest, to Yield 6.50% Security is Royal Oak business property, residence and acreage appraised at $207,500, but which has sold in the last two years for $249,800. Annual income 4% times greatest interest charges. Sixty percent of all income goes to sinking fund. Bonds guaran- teed by E. T. Morrison and J. A. Berridge, whose net worth is several times amount of issue. Maturities from 1926 to 1935. Redeemable at 10214. Exempt from personal property taxes in Michigan. Interest payable with- out deduction for normal federal income tax not exceeding 2%. Detroit Trust Co. trustee. A.E. KUSTERER & CO. Investment Bankers and Brokers MICHIGAN TRUST BUILDING vi FB f - 4 jo OMAN OSINR ercestete Se % - 4 SN AEIELEELIEE AeA AoE f July 8, 1925 MICHIGAN TRADESMAN ; 7 ware, all of New York City. are di- rected in separate orders issued by the Federal Trade Commission to stop using the word “Sheffield” alone or in combination with other words on sil- not made in Shef- ficl', England, and not of the quality associated with the name Sheffield. The Commission found in each in- siance that the respondents caused to be stamped on silver plated ware the “Sheffield,” “Sheffield Plate,” and other designations containing the word Sheffield, and that the silverware so marked was ultimately offered for sale to the public. The silverware so stamped was not manufactured in Sheffield, England, and was not of a ver plated ware words quality associated with the terms “Sheffield Silver’ and “Sheffield Plate.’ Such use of the word “Shef- field” was misrepresentative, confusing and misleading, the findings state, and created an undue preference for re- spondents’ products to the detriment ef competitors who refrained from us- ing such terms in the marketing of their products. French Lick, Ind., July 6—Encour- agement for “clean journalism” was voted by the biennial council of the General Federation of Women’s Clubs. A resolution was adopted calling upon the individual club woman in every club in every state in the Union to purchase the newspapers that come more nearly up to her ideals of clean journalism and to refrain from buying papers that do not conform to those ideals.— Newspaper. Good for the General Federation of Women’s Clubs. The resolution should, have gone further to include every woman and every girl in every home and school and boarding-house in America. We would especially wish to carry the women’s message to the mothers and daughters of the mer- chant home. There is no more whole- some or sacred place on earth, and yet unclean journals find their way through one pretext or another into it. The home is the nursery of high moral ideals, and any paper coming with the signs of fake and deception or filth should be promptly barred. A guest coming with a dirty face would need make an apology, but the dirty jour- nal with its fake advertising columns and filthy editorial pages comes with pretenses of virtue and merit. We en- dorse the club women’s resolution. Washington, July 6—The Federal Trade Commission has ordered the Civil Service School, Inc., of Wash- ington, D. C., to cease and desist from further use in its corporate name or upon its stationery or advertising of the words “Civil Service.” The Tradesman has many _ times pointed out the fraud in these so-called correspondence schools to prepare students for civil service examinations. The promoters of these schools sug- gest through misleading advertising that they have access to information in the Civil Service Department and in some cases that the school is an agency of the U. S. Government. The Civil Service puts the focts of the case in a nutshell in the following statement: No school can furnish information of value regarding announcements of examinations for the Federal civil ser- vice, dates of examinations, examina- Commission tion requirements, application blanks, manner of filling out application blanks, scope and character of exam--) / ‘4 ination. and civil procedure generally, which cannot be obtained without cost from the United States Civil Service | Commission, Washington, D. C., or its /f representatives at the post office or, custom house in any of approximately ; 3,500 cities. ; ——~+ +> Pay As You Go. Written for the Tradesman. Many years ago when $10 was more money for a working man than $100 is to-day a farmer paid $1 per letter to have engraved on the corner-stone ‘ of his barn these words: “Pay as You Go.” , Anyone may figure out what that sum would amount to at the end of sixty or seventy years if deposited in a bank or invested in safe securities. But remember that in those days, the banker was distrusted as much as is the oil stock salesman to-day; and on his one hundredth birthday anniver- sary George A. Peters, of Washtenaw county, Michigan, declared that that $10 was well invested. Pa 4 | — . THE GOODRICH “Operating Steamships Every Day in the Year” DOUBLE DAILY SERVICE Muskegon-Grand Haven Michigan Electric Railway Electric Via Grand Haven Lines Via Holland LEAVE GRAND RAPIDS LEAVE GRAND RAPIDS 8:40 P.M. G. R. TIME 8:00 P. M. G. R. TIME Day Boat Every Saturday Day Boat Every Saturday Leave Gd. Haven 10:30 A. M. Leave Holland 9 A. M. FARE FROM GRAND RAPIDS $4.20 ROUND TRIP $7.30 UPPER BERTH $1.80. LOWER BERTH $2.25. SAVE MONEY—Travel the Cool, Clean, Comfortable Way WAY Suppose the merchant, young in years or mercantile experience, should expend $10 for placards and signs to be displayed both inside and outside his store, bearing these words. Could he make a more profitable investment with such a small sum? The words: “Do not ask for credit,’ seem at first to denote an unaccommodating and ungracious attitude of the merchant. “Pay as you go” is wise and friendly counsel and often a reminder to the prospective purchaser of his or her’ follow such a former resolves. to course. For the merchant’s own guidance slogan. faithfully followed, might many times save him from the unsatisfactory experience of having ordered large quantities of goods for which he was not in immediate need with the inducement of slightly lower cost and long time to pay. such a Helping customers to overcome the charge habit and pay as they go, re- sulting in permanent patronage and a friendly attitude toward the merchant, will far outweigh the profit to be gained from customers who must be coaxed or threatened to pay their ac- counts. E. E. Whitney. > 2 —__—_ Claims Thyroid Glands Make Old Chickens Young. Old hens for pot-boiling may disap- pear from the market, now that Dr. F, A. E. Crew, of Edinburgh Univer- sity, has assured scientists that, by ad- ministering thyroid to chickens, he can make hens lay eggs as long as they are able to cackle. At the British Poultry Club’s conference at Wem- bley, Dr. Crew said thyroid gland was administered to old hens months ago, with the result that some which had laid only 25@30 eggs during the prev- ious four years laid well over 100 eggs when favored with this treatment. The Edinburgh scientist also said there is reason to believe that exposure to X- ray treatment was followed by a sig- nificant increase in the percentage of female chicks. This indicates, Dr. Crew believes, that scientists in future will be able to determine sex. Ticket sold to all points South and West Reservations on Detroit, Cleveland and Buffalo Steamers nny cane a en en Vacation Trips on All Great Lakes Steamers. Four Ticket Offices for Your Convenience as Follows: Muskegon Electric Michigan Electric 156 Ottawa Ave. PANTLIND Rear Hotel Pantlind. Citizens 65-671 LOBBY Citizens 4322 Main 671 Main 4470 GOODRICH CITY OFFICE PEARL AND OTTAWA WITH CONSOLIDATED RAILROAD TICKET OFFICE citz. 4-599 W7_S. NIXON, Gen’l Agt. MAIN 554 CITZ. 62-343 Michigan Shoe Dealers Mutwall Fire Imsuramce Co. 58 Organized for Service, Not for Profit ee Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business Pi For Information, Write to L. EL. BAKER, Secretary: Treasurer LANSING, MICHIGAN ee 8 CUTTING ITS OWN THROAT. About the only thing that can force a real anthracite coal strike in 1925 is bungling and stupidity in the anthra- cite industry. No industry can less afford a long and costly deadlock. It is to the interests of both miner and operator to agree and agree quickly. During the years of their fighting the country has been turning to other fuels. Inroads made by the oil-fed furnace have been enormous. Such devices threaten to become “standard equipment” for modern homes. Gas- fed heaters multiply. Heat from hydro- electric and superpower projects is a future menace to anthracite. The far fringes of the old hard coal market are gone. Its New England territory shrank two years ago. The Northwest and the Great Lakes Basin are learning they can get along without anthracite. About 2,000,000 tons sent in 1924 to the head of the Great Lakes for Ohio, Indiana and Illinois remain- ed unsold. Ten years ago the Mid- West used much hard coal. It has turned to the cheaper soft coal coming from the price-cutting demoralized bituminous fields. High cost of an- thracite and frequent strikes making the supply uncertain have been too much for its more distant markets. The miners point to the hazards of mining and the cost of living to justify their demand for more wages. The operators insist labor costs are so great prices cannot fall. Possibly the miner must have higher wages. Possibly the operator cannot pay them. If both miner and operator are right, then their industry is doom- ed. If it cannot pay wages and profits and is unable to compete with other fuels it must go to the wall. If it can- not live under existing economic and industrial conditions, it must surrender its proud place. Meanwhile its market weakens and contracts. tide-water and replaces small anthra- cites for industrial use. Users great finding they are no longer dependent upon any one fuel. taking its spokesmen at their word is turning to new fuels as Soft coal comes down to and small, are The public fast as it can and forgetting anthracite and its eternal threats of trouble. That is the general situation on the eve of the parleys. The anthracite in- dustry has been cutting its own throat for years. Operator and miner both have been forgetting they are more dependent on the public than is the public on them. Between them they have burdened their industry with more than it can bear. If there is com- mon sense and courage enough on both sides to face the facts there will be no suspension or strike after Aug. 31. Every strike drives another nail in the coffin lid of anthracite. COTTON AND COTTON GOODS. So much stress had been laid on the effects of the drought in parts of Texas that operators in cotton were frankly taken by surprise when the Govern- ment figures about the new crop were issued on Thursday and the slump in quotations was pronounced. The acre- age planted was announced as 46,448,- 000, which is a record one, and the condition as of June 25 was placed at 75.9 per cent. These were translated MICHIGAN to mean a crop of 14,339,000 bales, ex- clusive of linters. While the condition of the crop in Texas was put at 11 per cent. below the ten-year average, that in every other growing state was mark- ed as above it. Figures of this kind are, however, purely tentative, since so much depends on what will happen this month and next. There may yet be a difference in yield of a million Good prospects are held out for the cotton crops of other countries, a striking one being in the case of Russia, where about 25 per cent. more land has been planted to the staple. The goods mar- bales one way or the other. ket was affected very little, if any, by the report on the raw material. Prices for most constructions are on a rather low level, the being Fur- ther curtailment of production is re- ported from a number of mills, espe- only firmness shown on certain wanted goods. cially Southern ones, because there is no profit in the prices buyers are will- ing to pay. Certain bleached cottons have come down in price. Ginghams One of the biggest producers of these goods are still very slow in moving. is turning to novelty weaves, rayon mixtures and the like for the next Knit underwear for Spring will not be opened for a few weeks yet, and when it does the new standard sizes will appear. season. VOICE FROM THE DEAD. The dethroned kaiser has been un- ' able to abstain from writing a highly impolitic and imprudent letter to the managers of the 250th celebration of the Battle of Fehrbellin, in which Brandenburg defeated the In this letter Wilhelm says: “Only a return to Prussian virtues can liberate us from the madness of Germans Swedes. slavery.” The fact to which, in his exile, he remains willfully blind is that it was the assertion of Prussian principles of the iron hand and heel that led Ger- many into her present economic pre- dicament, as the builders of the re- public in travail are aware. The ex- kaiser’s policies and opinions matter little to the have closed the chapter of history in which he figured. But the persistence of belief in the Prussian autocracy among any large segment of the people of the Reich is a national misfortune. In his crass and blundering missive the former ruler extols the “unshakable co- operation between monarch and peo- ple” that, in his opinion, was the foun- dation of Prussian greatness. The German people, having dissolved the ruinous partnership, do not desire to return to it. anti-monarchists, who WOOL FABRIC CONDITIONS. A little more firmness has been shown in the wool prices in this coun- try lately. It appears to be based on the belief that prices at this week’s auction sales in London will show no recessions. Merinos, it is declared, may even go a little higher than at the last sales, and there are hopes that crossbreds will hold their own. Should this prove to be the case, the market will be fairly stable. But the large amount of available wool all over the world continues to be a menace. No one knows how long the possessors of TRADESMAN it will be able to retain their holdings, a proceeding that is becoming expen- sive to the speculative contingent. A good line, however, on what may hap- pen ought to be apparent soon after the London sales begin. The goods market does not show much activity. There is yet a large amount of busi- ness to be placed for Fall, and the mills are not eager to start early on Openings of the latter until next Spring orders. are likely to be delayed month, when the situation regarding raw wool will be clarified. The Fall orders for women’s wear fabrics are halting somewhat because no definite color or fabric trend is yet apparent, which is a matter of importance in such Openings of tropicals have taken place, the goods being in goods. many instances priced a little lower than last year, and the response has been fairly good. What has happened has given rise to the impression that the regular Spring lines when opened will show no advances in price and may even be lower, although no de- cided change one way or the other is expected. THE RETOUCHING HAND. It is proposed to refurnish the White House throughout in the Colonial style and architects, mindful of the plans of Charles F. McKim in 1903, are ex- ercised lest the result be unhappy. When Congress Hall in the Inde- pendence Hall group was restored the late Frank Miles Day of Philadelphia, in charge of the work, said to President Wilson: “We interrogated the spirit of the ancient structure.” That is just what Mr. McKim did in the case of the White House twenty-two years ago. He studied thoroughly the original plans of the architect, James Hoban, who himself was strongly under the influence of the French Empire period. His restoration was not required, in the interest of precise compliance with historic precedent to revert all the way to our own Colonial epoch. He strove to carry out in a dignified and not tco elaborate fashion the governing con- cept in the mind of the designer. The new American wing in the Metropolitan Museum of Art shows some beautiful examples of the chaste and simple interior decoration of Colonial times. It also reveals some horrible specimens of what to avoid, which date from the time of the build- ing of the White House and which James Hoban had sense and taste to eschew. Only a ridiculous chauvinism will maintain that tables and chairs a hundred years old, because they were made in America by Americans, must always be perfectly designed and ex- quisitely proportioned. Mr. Hoban did his work in the light of the best contemporary models the Old World afforded and Mr. McKim followed his wholesome example. Perhaps this generation can do bet- ter; but if the aim is to restore the White House as it used to be the pur- pose will not be achieved by Colonial “period” rooms with museum pieces. As in the case of an old painting, the retouching hand should proceed with caution and deliberation. Flee from responsibility and rewards will flee from you. July 8, 1925 NEAR NORMAL IN VOLUME. Now that the first half of the is ended and the books for the peri closed, there is opportunity for ret: spection in business as -well as looking ahead. Taken as a whole, six months showed an improveme: over the same ones a year ago, though it was less pronounced th some optimists hoped for. Trading general, however, appeared to be on more substantial basis, with much | than usual of the speculative adjunct Profit margins in many instances we: smaller than were desired, this bein; due occasionally to mistakes in trend of the public demand for certain commodities and also as a result of th: cautious buying policies which stil! prevail. But the experience gained not likely to be forgotten and promise: to aid in establishing more remunera tive methods and policies in the fu ture. Among producers there is les: disposition to forestall demands, but desire to be able to fill them when the arise by an adequate arrangement 0! plants. No one expects that the busi ness of the last half of the year will show any great development over tha of the first half, but it is looked upon as apt to be near the normal in vol ume. Conditions appear to favor this at the moment and the preparations are with this contingency in view. A little greater stability in the values of certain raw materials, which is be lieved to be not far distant, will help to clear away some doubts and lead to better buying. And so, also, will any improvement in crop prospects and the general industrial situation. FAILURES STILL LARGE. One aspect of trade conditions which is not especially assuring is the con tinuance in the large number of busi ness failures. Last month these failures were 1,745, involving liabilities of $36,- 701,496. Their number was fewer than in May, as is always the case; but they were 138 more than in June, 1924. There was very little difference be- tween the liabilities last month and those of the two months immediately preceding. The average liabilities per failure were $21,032 last month, while in May they were $20,954. For the quarter ended with June the failures numbered 5,451, with aggregate liabili- ties of $110,916,670. In the similar period last year there were 5,130 fail- ures for $119,594,388. Taking the six months just ended, the failures num- bered 11,420, as compared with 10,785 for the same months of 1924; but the liabilities involved in the former were only $239,398,450, as against $304,459,- 959 of last year. For the half year the failures were more numerous than in any similar period since 1922. The figures indicate rather clearly the stress under which business has been pro- ceeding lately. How many of the de- faults, however, were due to incompe- tence or insufficient capital there is no way of determining with the data avail- able; but it is fairly certain, judging from former experience, that these two factors account for most of them. Of the remainder, many were due to the fact that the concerns which failed were superfluous or uncalled for by any need for their existence. 4 asp A a 1 ~ 1 \ 4 pam oenenerty Legaan * sammy neat iV semen Se can x . e » , BONS ty -- - . July 8, 1925 MICHIGAN TRADESMAN Kindergarten Questions as to Grocery Margins. From Michigan comes this, which I print because so well-written: “Dear Sir—In reading over an article of yours on the question of profits and correct methods of arriving at same, I note a remark that goods purchased for $1 and sold for $1.20 do not show a profit of 20 per cent., as indicated on the face, but only 1634 per cent. How and to what do you charge the 314 per cent. difference? “The cost of doing business to-day is a serious item. A man doing a busi- nessof say $36,000 with $3,600 expenses iias a 10 per cent. cost to commence with. Deduct this from his 1674 per cent. leaves 624 per cent. net, when he is figuring that there is 2 clear 10 per cent. on a 20 per cent. margin basis, as has generally been figured on goods costing as indicated above. “T am contemplating going into gro- ceries, having spent seven years when a young chap in the business. I no- tice that there is a great change in conditions of the trade since I was in it. I also note that costs of merchan- dising have increased in the past few years. In my days of handling butter and eggs, we took 2 to 3 cents, but I note the grocers here are now asking 8 and 10 cents, in some instances, 20 per cent. on butter and eggs. “Tt is a question very often of just how much the customer will stand. Say eggs at 30c retailed at 36c and butter the same. “This cash and carry business ap- peals to me very strongly, as the curse of business was the credit system when I was in the grocery trade. “Then the trade seems to have gone crazy on fixtures. As I see it, the in- vestment in most of the grocery stores in fixtures is out of all proportion to stock carried, and when you come to sell second hand fixtures, they appear to be only junk to the average pur- chaser.” Evidently this gentleman did not delve deeply into margins, even long ago, for the wise merchants of 1878— a few of them surely—knew that mar- gin was figured on sales and not on cost. But that question, out of the business kindergarten, which bobs up with each new class of primary pupils, is too long to be covered here. My friend will discover many chang- ed conditions and developments of which he has little or no knowledge as soon as he gets close to the grocery trade again. I strongly urge him to get a job as clerk for a while and gather some present day facts of re- tail groceries before he goes into any kind of business. Of course, I personally do not see the credit business as he does. I re- gard it as the mainstay of any good grocery business. Moreover, it is com- ing back more strongly than ever with the return swing from the recent furor of non-service. What we must always remember is that credit is like fire, water and other elementary forces —a good servant and a bad master. So long as the merchant controls credit, credit is a great aid. Uncon- trolled or beyond control—well, that’s something else again. Men of char- acter do not fear to extend credit. Fixtures are the same kind of prob- lem. A man can go crazy on any subject, but that is not a fault inher- ent in the subject. We know that business equipment, sanely selected, in- telligently planned and purchased in due and proper relation to one’s means and real requirements, is as profitable an investment as merchan- dise or credit or insurance or any other business element. But it is a great thing to find a man who thinks out things in advance, as this man is trying to do. John D. Blaine, Campbell, Califor- nia, from whom I regret to say I have not heard much lately, thinks that the Phone for Food campaign is running a bit over condition—stressing service too strongly—making it appear that “the more service a man gives, the lower his overhead.” But John is a little twisted on that, because the simple facts show several things. Among them are that people want and continue to pay for service; that proper limits is economical; that phone service is a great conservator of time and effort, therefore an eliminator of lost motion, hence a saver of expense. So the campaign is based on facts and the logic thereof. But John does some interesting ad- vertising. He has a mimeograph ma- chine and somebody collaborates with him who can draw fair cartoons—may- be it is John himself. So his adver- tisements are individual. They are a little too full of words, I think. I am strong for familiar talk. There is far too little of it in grocers’ advertising as a rule: better to have plenty, especially among the folks we know in our small towns, than to be stingy with it. So I do not want to find fault with John’s work. I'll transcribe portions of it, so you can get the style. This has a cartoon at the top, show- ing a leather stocking pioneer dodging arrows and shooting redskins, and then John says: “You will agree that we have always needed pioneers to fight and win ter- ritory for us. You may think, how- ever, that it’s a far cry from Daniel Boone to John D. Blaine, of Camp- bell. Well, Dan had to fight abor- iginal Indians; and John has to—but read the argument. The Aboriginal Grocer. “Consider the aboriginal grocer. He is easy to study because he is with us yet. The store of the aboriginal gro- cer might be cleaner, sometimes a good deal cleaner. He is apt to leave foods uncovered. Through the night mice chase one another in and out of boxes and bags, and are, in turn, chased by rats. These vermin can’t exercise without food; so they con- sume by night a share of what the grocer sells by day. “Tn the battle for business the abor- iginal grocer thinks of no way to ad- vertise but to quote a string of prices, usually cut prices. But he doesn’t bother to tell the public about quali- ties and special uses of foods. That would require study and the aborigines are not studious.” That goes on for several paragraphs more—too much, I feel sure, But service within Also it is worse than that, here is a negative argument. Blaine tells of bad condi- tions in some stores. True, he tells of good conditions in his store fur- ther on; but kis first picture disgusts and tends to make people wish they did not have to trade at any grocery store. In another circular John gets in some splendid dope. For example: “Artichoke Hearts, 8 to 12 in a can, a Santa Cruz output, is another new idea for your favorable notice. Price per can, 25c. “R. & R. Chicken Broth new, but deserves to be more widely known. Those who have used it are so enthusiastic in its praise that we Price per isn’t so pass the good word along. can, 20c. “Take advantage of our end-of-the- month special—Campbell’s Soups, all kinds, 10c; Jello, berry, lemon and orange, 10c.” That, now, is fetching stuff. Folks will read it. They will get its mes- sage. It means something besides things and prices. It could be im- proved by the elimination of the R. & R., which is a trade abbreviation such as always should carefully be avoided. strawberry, rasp- .Say instead: “Richly flavored, pure, genuine chicken broth, made in the region of Dover, Delaware—a place long famous for chickens and chicken broth of the old style, Southern character. It is the product of Richardson & Robbins, a company whose goods have been famous for excellence during three generations.” That can be improved. As a matter of fact, it will be improved by any ad- vertiser who has eccasion to sell R. & R. broths from time to time and who therefore aims to describe those fine products accurately fetchingly each time he features them. That applies equally well to any con- sistent attempt to describe groceries accurately in advertising. One gets to talk naturally in print, just as he would personally. In one circular, Blaine works out a pleasing bit of humorous pancake talk, beginning: “A Sacramento couple quarreled and were hailed into court, because, as the wife complained, the husband ate too many pancakes. He kept her at the hot stove frying most of the time. He was even rude enough that morning just think of it—to slap her in a most belligerant way because he wanted his cakes by the plateful and not merely three or four at a time. He got a rise out of the lady then. She lifted the heavy griddle and proceeded to batter hig” Follows hints and suggestions on making pancakes Blaine’s own way. He boosts certain products, but also he gives suggestions which are not cut and dried except, perhaps, in the Blaine household. That is good stuff. Blaine always shows progressiveness —that’s the main thing. Paul Findlay. more and —_2 2 >—____ The Value of a Smile. Nobody ever added up The value of a smile: We know how much a dollar’s worth, And how much is a mile; We know the distance to the sun, The size and weight of earth; But no one here can tell us just How much a smile is worth, Danger To Patent Relics. The news that the Government in- tends to sell, dispose of and scatter its marvelous, unique and highly import- ant patent models, accumulated since Colonial days, comes as a surprise and a shock to all who know the value of museums as. institutions of education for the public at large, as well as for the scientists and investi- supreme gators. This action, if carried out, will be on a par with the destruction of the Library of Alexandria by Omar, the sacking of Rome by Constable Bour- bon, the sack of Constantinople by the Franks, the Attila and Alaric in whose tracks lay the ruined invasions of masterpieces of the ancient world. Instead of disposing of the inestim- able treasures which all recognize in these models, the Government should build for them a museum in which the present and the future could read the progress of this country as in no other records, written or made. Such a scattering of most precious material for study is calamitous, and stamps the authorities who order and carry it out as unworthy trustees of a which is not theirs and of which they should be the careful guardians. treasure Are no voices rising to stop such a calamity? Will the people, the uni- versities, the industrial no outcry? Can the power ever atone for such misuse of institutions, raise party in what should be dear to every patriot? Instead of scattering these objects of genius, skill and should be guarded with the utmost care so that future generations might study the progress of the past. Gustavius A. perseverance, they Eisen. o— > —— New Method of Freezing Keeps Stock Cold Longer. Two young Australian engineers claim to have originated a refrigerat- ing process whereby beef can be kept chilled longer than the thirty days hitherto believed to be a considerably maximum. Their method has been ap- plied to seventy-one quarters of the meat, which arrived here recently as the first cargo of chilled beef—as dis- tinct from frozen—ever reaching Eng- Australia. The ment was said to have been kept in Australia this process, while the voyage to this coun- land from consign- forty-two days by try occupied another sixty-three. Mi- croscopical examinations failed to re- veal deterioration. —— oo Chickens Eat Bugs That Threatened Potato Crop. Hopkins, Mo., June 29—C. A. Aley, a farmer here, has discovered a way to head off potato bugs. He was op- erating a farm in the Arkoe vicinity and, happening one year to have an idle piece of ground near where the chickens ranged, he decided to put same in potatoes. He planted them “for the chickens” rather than to pro- duce a crop, feeling sure the chickens would take them. However, the chickens took the bugs and the pota- toes made a good yield. The potatoes he planted the same year on another spot on the farm were eaten up by bugs. Since then he has always planted his potatoes near where his chickens run. He is never bothered with bugs and has as fine a patch of potatoes this year as can be found in the township. sync eoncecen MICHIGAN N\ Pf i 7 J WY NARS ayy —_—— aw TI = rr = $ WN S Z ey G \ : N a \ ri ATTY ae ny Ne a \"\ svat HAWS AIL LISI IY, an), svt w)S)01 sy aS — Of hws Are You Getting Rich in the Shoe Business? Thirty years in any business should teach any man something about that business. Thirty years of shoe sell- ing, both retail and wholesale, have taught me just one thing, for sure, about the shoe business and that is that there is no other business which would not have been productive of more real money for the same amount of thought and work than has the shoe business. In my old home town there is not a man nor the son of a man in the shoe business who was there in 1894. Every firm selling shoes exclusively there at that time has either closed out to the sheriff or liquidated just in time to save themselves. I among them. On the other hand, many a clothing business and many a dry goods busi- ness has been perpetuated by the progeny of the firms doing business there at the time—1894. Many of them have waxed wealthy. Several grocery stores that were there then are still running and have made money for The hardware business successful. One their owners. has likewise been man who entered the dry goods busi- ness about 1898 with less than the shoestring is now better A few shoe stores proverbial than a millionaire. have started since that time and been fairly successful, but I shall always contend that had the same men gone into any other business they would have made many times the money that In fact, they have made as much of their money out- they have made in shoes. side the shoe business as they have made in it. They are super-business men. My first traveling job was in small About the best laugh I have ever had was in one territory and small towns. of these small towns on the Burling- ton, out in Hlincis. My customer and I sat in his front door on a beautiful summer evening and watched a little Russian Jew, who had just opened a small store, arrange his windows. His antics and his ideas of how to dress a window would have made him a for- tune in vaudeville had some office booked him. He was about the limit in ignorance. My customer was one of the influential merchants of the town. He laughed with me and we both agreed that he would not be in that town over six months at the best. He did not know anything. My customer and I went over to the littl man and asked what lines of shoes he would handle. “Shoes,” he said. “No shoes. Der Then we ” ain't no money in shoes. knew that he was crazy. My customer handled more shoes than anything else, The following season I was fortunate enough to get a job traveling in larger towns and I did not see that little town for over ten years. Last year I had to change cars there and thought I would run up and have a little chat with the old customer. When I asked for him I was told that he had failed some years ago and moved away. When I asked who owned the beauti- ful new building I was told that the little man whose antics we had en- joyed ten years before, and who said he would not handle shoes, not only owned the new building but about half the town. He had not been so crazy, after all, when he said he would not handle shoes because there was no money in them. : There are many stories of the same kind throughout any territory. The shoe game has never stood out as the hig money-making game of any town. Why has the shoe business not been a big money-making business? Why is someone always suggesting a rem- edy for its ailments? What are its ailments, if we may use a far-fetched metaphor? Ask any shoe merchant in any town and he will give you a dozen reasons why he has not made more money in the shoe game, but I offer to wager any amount of money that not one in fifty will give the real reason. Either he is ignorant of the reason or he is afraid to voice it for fear his com- petitor may use it against him. Thirty years ago, on West Main street, Uncle Joe Cannons town, Uncle Peter was our leading shoe man for many years, pointed his finger at me and said: “Boy, do you know what is the matter with the shoe business?” I let him answer. 3eyer, who “Too many styles,” he said. Just last week one of the best known retailers in the state of Indiana pointed his finger at me and said: “Do you know what ails the shoe business to- day?” I let him answer. “Too many styles,” he said. About every day of the thirty years that I have sold shoes some shoe man has pointed his finger at me and told me that the trouble with the shoe business was that he had to carry too many styles. It seems to me that the carrying of “too many styles” has become a common law for the shoe business and that we can’t get away from it. Here is another reason that is given perpetually for the shoe business not being a bigger money-maker: Two weeks ago, in Andy Gumps town, one of the leading shoemen said to me: “We have just finished our inventory; we have had a good year, but we have a hell of a lot of shoes on hand. Do you know what is the matter with the TRADESMAN shoe business? The turnover is too small.” I let him continue to talk, for I saw that he was full of shoe talk. I like to talk shoes. “Why,” said he, “we started out this year to have a three times turnover and we have not done better than two.” I reminded him that the average turn- over for stores of his kind rarely ex- ceeded two. He said that was small consolation. What he wanted to do was to get the profits off his shelves and into the bank. During the “Big Strike’ in 1894 I talked to Jake Schatz of my town about turnover. I wanted his opinion, for he was the best shoeman of that territory at that time. “Oh,” said he, “we turn our stock about one and a half times. We did a little better this year up to the time for the shops to go out. We turned it about two times. But that is not enough at the prices we get. We make plenty of money, but we can’t get it out of the shoes.” When the assignees invoiced the stock the following year it amounted to ex- actly the amount of business done that year. I believe that I can truly say that every year of the 30 years that I have been in the shoe business several peo- ple of our profession have confided to me that what ailed the shoe business was “too small a turnover.’ Those who have not laid the blame for the shoe business not being a maker of millionaires on “too small turnover’ and “too many styles” are among those who will tell you that “the trouble with the shoe business (there always seems to be ‘trouble’ with the shoe business) is that the over- head is too heavy.” I have had that reason for the shoe business not being productive of Packards and Cunning- hams shoved at me for the same num- ber of years as the other two. Before me as I write this is a speech that is to be read by a big shoeman at the great convention in Chicago. Its title is “More Turnovers and Less Leftovers.’ Nicely phrased title, don’t you think? I see by it that the con- vention is to give us the same old stuff. I had hoped to get something new this time. I had hoped that some- one would give us the real reason for the shoe game being a game for glory and not for gain. With the kind permission of the editor of this paper I am going to tell July 8, 1925 the world what the real trouble with the shoe business is and then ask some- one to prove that I am wrong. Let’s face the figures. Thirty years of handling shoes at re- tail as an owner of a store; as a de- partment store buyer in both small and also large towns; as a traveling sales- man in towns as small as they make ’em and as large as Chicago, have taught me that the real reason the shoe business is not a real money-maker is too small a profit at the mark-in. I have found that the “carry over” from one season into the next is about 20 per cent. To be explicit, out of every 100 pairs of shoes bought, 20 pairs are carried into the next season and must be sold at a loss of the marked-in profit at least, and many of them must be sold at less than cost. Also, don’t forget that, because of the size factor, many of the shoes bought each season are never sold. All big business bows to the im- mutable law of average. The founda- tion on which the actuaries of old line insurance companies figure is the law of average. They charge the men who insure with them enough each year to pay for the deaths of the men who the law of average tells them will die that year. If respectable concerns like our great insurance companies can charge “live ones for the dead ones,” why can’t we of the shoe business do likewise? If the law of average tells us that out of 100 pairs of shoes bought we are reasonably certain to sell but 80 pairs, is it not logic to say that we should mark these 80 pairs at a figure which will insure the return of the desired amount on the investment? To elucidate more clearly: If the 100 pairs are bought at $5 per pair, or a total of $500, and the amount required to be returned on that investment of $500 is $850, is it not pure mathe- matics to say that the 80 pairs of sal- able shoes should be marked at such a price that the amount they return will be $850, or about $10 a pair? I have talked the religion of profit for years and have had many tell me that it would be suicide to mark shoes that way as long as competitors did not do so. To these people let me say that I can give them the names of some successful firms that do it and whose business increases each year. This Mark Means Real Value HEROLD-BERTSCH SHOE CO. Grand Rapids, Michigan, U. S. A. ses % July 8, 1925 EN ROUTE TO LAKE PLACID. Auto Trip to Niagara and Thousand Islands. Niagarag Falls, June 24—We made 360 miles the first day—and woulda have made the Falls had it not rained so hard that motoring through a strange country was rather precarious, to say nothing of being unpleasant; so we stopped at Grimsby for the night and drove on to the Falls (about forty miles further) the next morning. We were very glad we did so, as the view of the surrounding country when com- ing down Dundas Mountain was won- derful and beautiful and amply repaid us for waiting. The next day we spent in sight see- ing, which was well worth while. We drove first to old Fort Niagara, which is situated a few miles from the Falls, on Lake Ontario. This was very in- teresting to me. The historic structure was built by the French in 1726, taken by the English in 1759 and finally fell into the hands of the Americans in 1815. The old brick walls of the fort are in a very fair state of preservation. The cement walls of the block house, barracks and castle, however, are cracked in many places and pretty well dilapidated. Although well able to stop the arrows of the Indians and the bullets of rifles used in those days, the cement and brick walls would fare badly against a five minute attack of one of the big guns used in the war- fare of to-day. These walls are some three feet thick, with openings in them on all sides for rifle shooting, wide enough at the inner part to hold say two or three men and narrowing down to a mere slit some two inches in width and two to three inches in height. The block house and some other buildings were not open,- but the castle and fort walls were. This castle was formerly occupied by the officers, women and some others of the elite who lived and visited at the fort. It was constructed of cement and wood. Near the rear entrance was found what might have been a dungeon; a dark, black hole which might well have served for this purpose; also another near the center of the building. How- ever, after lighting a match and peer- ing into the latter, we conclued that it might have been used for a pantry— not so sensational a conclusion, but a much more practical one. Some of the timbers which are ex- posed show that they were hand hewn and about 8x8 inches. They are in a good state of preservation and will doubtless stand for a long time. The stairs leading. to the lookout tower have been replaced at different times as they degenerated and became dan- gerous for the use of tourists. Here, no doubt, many a brilliant party was held and many a night and day of fear and terror passed by many of the occupants. On our return we stopped and view- ed the Whirlpool Rapids and later the Falls themselves. Old Niagara is as grand and beautiful as ever, but I will not attempt to describe either them or the whirlpool, as so many abler pens than mine have told about them and still failed to half do them justice. In the evening we drove down to see the Falls illuminated by (colored) electric lights. Unfortunately, we forgot our license and identification card and the Canadian officer was hard boiled and would not permit us to pass, SO we had to look from the end of the bridge (for two or three minutes) and then drive beak. The best view is from the Canadian side and the colored light effect is certainly beautiful, especially on the mist. We got a fair view of it, but will try it again when we come back. We then drove home and went to bed and to sleep, but not for long. I think it was about 2 a. m. when I seemed to be dreaming that some dogs were barking. Then it seemed to MICHIGAN change and I thought the sound was akin to that of wild geese flying over. This sound always excites me and gives me the hunting fever. By this time I was pretty much awake and the thought struck me that wild geese would not be flying either North or South at this time of year. I sat up in bed and now plainly heard the words “help — murder — help—help — murder—I want help—somebody help —anybody,” etc. Then I surely was wide awake. It sounded as if it were a block or two away. I woke Allie and the poor girl was certainly scared. I began to dress and she called her sisters and Mr. Clements. They called the police, and Mr. C. and I started out toward the voice. Allie says I never will have an excuse again for dressing slowly, for I certainly made a record that time for speed, although hosiery and a few other articles of attire were omitted. The voice had stopped by this time, but we kept on. As we neared the place where we thought it came from we saw lights and a little before we got to them the autos (which furnish- ed the lights) drove away and we met two other men who said the police had arrived and taken the fellow away. He gave his name as Jack Flynn and had a nasty cut on his head and one on his chin. Two holdups had waylaid him and given him the “tump” on his head, and the one on his chin had been made by falling against a rail on the railroad track. They took 70c and a box of strawberries from the poor fellow. However, the men we met said that he had a pretty good sized jag on, al- though the holdup was a real one. I haven’t heard how Flynn came out but, if nothing worse, he certainly will have a sore head for a few days. Altogether I think we put in a full day. Alexandria Bay, June 28—Arrived at the Thousand Islands to-day and took the boat trip among the islands. It surely was worth while, twisting in and out between the islands, sometimes very close together. One of the pri- vate estates on an island cost $3,500,- 000 and is still unfinished. It has about 360 rooms. A Mr. Heart orig- inally purchased the island from the Government for $25. The amount of money laid out in this section of our country for entertainment, amusement and luxury is enormous, and the amount spent daily in the resort season is some sum. However, I do not be- lieve the millionaires are having any better time than we are. On the boat in which we took the trip this morning were two men who were very much interested in touching on the Canadian side. After we had been on the water some time one of them asked the cap- tain the following question: “Say, when do we get to that port on the Canadian side where they have those “refreshments?” “I’m sorry,” replied the captain, “but you cannot get any refreshments on Sunday.” This was followed by a chorus of groans from the two men—and some others who had not spoken before. Joseph Octave Cremazie, a native of the lower St. Lawrence, and a poet, describes the Thousand Islands in these words: “The angels on their wings bore the silent Eden to the eternal spheres on high and placed it in the heavens—but in passing through space, they dropped along the way. to mark their course, some flowers from the great Divine. These flowers of changing hues, fall- ing into the great river, became the Thousand Isles—the paradise of the St. Lawrence.” Lake Placid, N. Y., June 28—We have met the Adirondacks and_ they are ours.” or, rather, “We are theirs” for we have fallen victims to their charms. We touched at Oswego, Watertown, Potsdam and some other towns to- day and brought up at this place this afternoon. To-morrow we intend to TRADESMAN take the trip around the lake, which all who have talked to us on the sub- ject unite in calling one of the most beautiful parts of the whole trip. The shores of the lake extend to the base of White Face Mountain, something over 4,000 feet high, which we may climb, although I hear the “patter of the rain upon the shingles” and if to- morrow is not a clear day it will not be worth while, as we will then not be able to see any great distance, and the natives say that on a clear day the view takes in the St. Lawrence and Hudson rivers. To me, up to date, this is the grand- est part of the trip, for, while the Thousand Islands are wonderful, there has been so much added to them by the work of man that they thus lose in comparison with the mountains, which are solely the work of God. We drove through twelve miles of woods right in the mountains, without seeing a single house, up and up and up, then down and down. The roads are, almost without exception, excel- lent. It is, however, rather dangerous to coast, as they are none too wide and meeting an auto coming, up around a sharp. turn (of which there are many) might end disastrously for both parties. There are some joy rid- ers here, the same as in Grand Rapids. il After we had put up for the night we saw one coming down the mountain at, to put it mildly, a very rapid rate, but to put it forcibly, going like hell. He tore around the curve like mad and I thought he might go over, but the old buckboard seemed to keep its feet and the last we saw of him he was ambling right along. We heard of two fatal accidents during the last two days, although I could not say wheth- er they were due to careless driving or not. Will Barlow. ee Hides, Pelts and Furs. veer, NG J... a Giveen No. 2 ..Wke 08 Cue No f[ ...-.... Es ane 10 (ierca No. 2 Se Calfekin, Green, No. I ...-..._... ci Calfskin, Green, No. 2 -.-.-.-- 15% Calfskin, Cured. No. 1 - inane 2 Calfskin, Cured, No. 2 sie ee Horse, No. 1} —..--....-.--- +5 George E. Roberts Finds Business on Solid Basis. the first of month, Roberts, vice-president of City Bank, gets out a statement on the general business sitttaion. Wall Street to Mr. Roberts as one of its ablest economists and is always interested in the monthly bulletins issued under his supervision. The statement for July appears to- day. We have come to the turn of the mid-year season. been with some favorable and some unfavorable situations in the last few months. What do Mr. Roberts and the National City Bank see in the future for business? Do they see depression ahead or prosperity? Are they encouraged or discouraged? Apparently they feel that business has more reason for encouragement now than it had a few months ago. About each George E. the National looks 3usiness has confronted now TRADESMAN July 8, 1925 HowE,SNOW | |, & BERTLES INCORPORATED Detroit | A Grand Rapids | New York | Chicago PURCHASE | and E DISTRIBUTE ‘ Entire Issues of Municipal, Public Utility and | Industrial Bonds 8 Inquiries Invited # e F GRAND RAPIDS ourth National Bank Sr4s> Rarps 4 United States Depositary Establishea 1868 | The accumulated experience of over 56 years, which has brought i | stability and soundness to this bank, is at your service. a a DIRECTORS. i Vm. I. Anderson, Pres. L. Z. Caukin, Vice P Christian Bertsch, Sidney F. Dteee ca. mag aca 7. "8 cos D. Graham, Marshall M. Uhl, Samuel G. Braudy harles N. hace Victor M. Tuthill Charles N. Remington Samuel D. Young James L. Hamilton oo ah, , oe Mane ste. a July 8, 1925 MICHIGAN TRADESMAN 13 “There has been no pronounced change in the state of business during the last month,” says the bulletin, “but fundamenta! conditions have improved and the outlook is more definitely en- couraging than it was in the spring months. Skepticism regarding the per- manency of the business revival gained the ascendency in March, when stocks and grain were taking their downward plunge and the outlook for the crops in April and May was calculated to strengthen misgivings about what the year had in store. The volume of trade, however, held up very well throughout, giving evidence that busi- ness was on a solid basis.” The bulletin goes on to show that the outlook for agriculture has im- proved substantially since six weeks ago. While the winter wheat crop ap- pears to be 200,000,000 bushels short of the 1'24 yeild, farmers are receiv- ing more by 30 or 40 cents a bushel than they did last year. Corn received a bad setback by frost in May, but “has completely recovered, is now reason- ably advanced and giving promise of one of the largest crops ever produced.” Mr. Roberts sees every reason to be encouraged from the present sound position of business, but he does not expect any prosperity boom. From the standpoint of security holders this distinction is important, for a sharp re- vival in business could very easily tighten money rates enough to start liquidation of interest-bearing securi- ties. “With no indications of an early speeding up in general business which might force up money rates,” the bulle- tin adds, “and with the volume of new financing still considerably restricted, the stage seems set for the mainten- ance of bond prices at or near their present levels for some time to come. Investment funds continue to accumu- late and dealers generally report a shortage of issues to satisfy the de- mand. Competition for new issues is unusually keen. The continued buying of outstanding bonds has put the mar- ket on a firm foundation.” That London hereafter will offer more competition for foreign loans, thus tending to lower the yield basis of such obligations in this market, is a reasonable enough conclusion that the bulletin draws. Paul Willard Garrett. [Copyrighted, 1925.] —_++>——_- Passing of a Railway Empire. A generation ago Jay Gould dream- ed of a transcontinental railway sys- tem that would tie together the two oceans and extend the steel strands of a vast transportation web over the Nation. Other men in his day and since his time have dreamed the same dream. Hill, Harriman, Reid and others thought in the same terms. The dream has come down to the present day, to the new rail kings, the Van Sweringens of the “Nickel Plate.” Wednesday the Gould name was all but wiped off the railway maps. For ten years the vast holdings that had reached from the Hudson watersheds to Oakland Mole and had thrust south- ward to the Gulf of Mexico have been passing out of the hands of the Gould heirs. The Missouri Pacific went. The Western Pacific has gone, with the Denver and Rio Grande. The Wabash and the Wheeling and Lake Erie were taken over by other interests. Of this old rail empire the “Cotton Belt’ was the last remnant. It is now under the control of the Rock Island. The last of the loosely welded system has gone, and with it went the once- powerful “Gould vote” and the last mile of Gould trackage. Within sev- enty years the Gould system rose, de- clined and disappeared. In the sixties and seventies Gould was extending his holdings, driving westward and clash- ing with that other rail emperor, E. H. Harriman. The resulting duel shook the rail and political worlds and was destructive to the hopes of both men, Theirs was the golden age of rail- roading, but it came quickly to its sun- down. Unquestionably their savage rate wars, their financial manipula- tions, rebatings, preferential discrim- inations and other abuses led to the Western revolts against the railroads. They stirred up hatreds of the West against the East that endure to this day. The spectacular financial moves of the Drews, Fiskes and Goulds loos- ed the storm that had been gathering since the end of the Civil War. The Gould era was the heyday of the rail lobby, of rail passes by the bundle and of corruption in Legisla- tures that made railroads a byword and a hissing. There were sessions when rail lobbyists virtually ran State Legislatures. Colonel “Bill” Phelps, Missouri lobbyist for the Missouri Pa- cific, was one of these satraps. It was the colonel who gave the late Senator William Joel Stone the name of “Gum- shoe Bill,’ and in describing Stone’s lobbying activities and extenuating himself declared “Old Gumshoe” also “sucked eggs,” but was crafty enough always to “hide the shells.” Finally the roads “sucked” too many “eggs.” A wave of hostile legislation hit them. The “granger movement” of the seventies came. Once started, it was hard to stop. Politicians hunt- ed the roads with shining snickersnees and tomtoms. The West’s old griev- ance was against the mortgage-hold- ing, money-lending East. Mixed with it now was a new hostility against Eastern rail barons. Demagogues danced on railway midriffs and walked into office on railroad necks. The Nation began reforming the roads with an ax. Out of this came a sweeping change in the long time American rail policy. Roads had been encouraged. They were now discouraged. The day of railroad freedom was done. The doc- trine of “the public interest” emerged. Close behind it came Federal regula- tion. The Sherman Anti-Trust Act smashed the first great rail mergers. The country was afraid of these con- solidations. In the panic of 197, with legislative blows raining on them, the roads fell upon evil days. Gould and Harriman marked the be- gining of our present rail problems. While theirs were great dreams, the evil they did lived after them to plague the country and its Congress. Yet, as the last fragment of one of these dreams of the railroad Golden Age is wrested from the House of Gould BUSINESS CREDIT INFORMATION that is both authoritative is prompt and an essential if merchandising effort is to be productive of maximum result. The “Grand Rapids Savings Bank” welcome such in- quires from its patrons— \ i. and the prompt attention Main Office which it accords them is Cor. MONROEandIONIA never casual or perfunctory, Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall _— api Ss E. Fulton and Diamond Wealthy and Lake Drive Bridge, ae and OFFICERS WILLIAM ALDEN SMITH, Chairman of the Board Stocking CHARLES W. GARFIELD, Chauman Ex. Com but always interested and efficient. Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton GILBERT L” DAANE, President oe ARTHUR M. GODWIN, Vice Pres ORRIN B. DAVENPORT, Aw't Cashier dhe ‘Bank EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashier ‘Where you feel EARL C. JOHNSON, Vice President H. FRED OLTMAN, Ass’t Cashier at Home TONY NOORDEWIER, Ass't Cashie OLDEST SAVINGS BANK IN WESTERN MICHIGAN WHAT IS IT? That leads a man to put off until tomorrow that which should be done today? That keeps a man from making plans to provide for his family should he be taken from them? That keeps a man against his own good judgment from making his Will? Webster's dictionary says it is procrastination. Break loose from its shackles. Do today that which may be too late tomorrow. Make your Will and appoint as executor and trustee the FFRAND RAPIDS [RUST [,OMPANY GRAND RAPIDS, MICHIGAN Sora: ibpene 14 we are turning to the mergers and consolidations that Jay Gould vision- ed as a solution of the rail question. What he and Harriman tried and were forbidden to do we are urging the roads to do now. It may be that they lived too soon. —_—_2++___ The Loss Ratio. The National Board of Fire Under- writers has published a chart showing the rise and fall of the loss ratio to net premiums written for the past six- ty-four years. The average losses have been about 56 per cent. of the premium income for the whole period covered. The peaks in the chart represent con- flagration for the most part, and it is worthy of note that the loss ratio has invariably fallen after a large fire. iither the insuring public becomes more careful for a year or two after some great catastrophe, or else the fire insurance companies become more careful in the writing of risks. An- other fact shown by the chart is that the three war periods show low points ‘mmediately followed by very higi ones. The chart thus graphically por- trays the business slump which follows the ending of the war, and shows that there is a very close relation between the fire losses and the condition of Curiously, the high loss ra- tio points, outsides the great conflagra- tions, are coincident with the years of ereatest business depression, the high point generally preceding the panic years by a short time. The tendency of the line for the past few years has been downwards, but continues near tie average. The losses reported for the year 1925 would indicate a rising Ine being somewhat above the aver- age. If losses continue to increase, at the present rate, it will indicate, ac- cording to the chart, panicky condi- tions in the business world in the near future. Fires and business fail- ures are close running mates. Lusiness. —_++.>_____ Corporations Wound Up. Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Speedway Manufacturing Co., Sau- gatuck. Ridotto Land Co., Bay City. The Electron Co., Detroit. Dairy Products Co, Kalamazoo. Hollister Realty Co., Grand Rapids. Beeman & Broughton Co., Detroit. Albee Corporation, Detroit. Kalamazoo Discount Co., Kalama- ZOO. Monroe Monroe. J. I. Holcomb Manufacturing Co., Detroit. Nizer Michigan Corporation, Detroit Arctic Realty Co., Detroit. Nizer Laboratories, Detroit. Sheridan Theater Co., Detroit. Concord Milling Co., Concord. Roseville Heights Co., Detroit. Joseph Schonthal Co., Maine and Detroit. The following Co-Operative Oijl Co., —— -— There was a man in our town, And he was wondrous wise; Tle built a fire with kerosene, And nearly lost his eyes. But when he brushed the soot away And felt no ache or pain, tle went and got the can of oil And pulled the trick again. —_»2..___ Frugal wives never object to the extravagance of their husbands’ cus- tomers. MICHIGAN In his farewell speech on the eve of his departure for the undiscovered lands in the polar region Lieutenant Commander Donald B. MacMillan brushed away popular misconceptions regarding the Arctic region. He said flowers thrive within 300 miles of the Pole—about as far away from the Pole as New York City is from Auburn. The snow fall is less than it is in New England. Seven hundred miles from the Pole—only twice the distance from New York City to Oswego-—bumble bees, butterfles and even mosquitoes are found. In fact, within easy auto- mobile distance. Nine degrees from the Pole there is a seam of coal twenty-five feet thick, two million years old, and oil has been discovered ozing from the hills. With a quick eye to business, Governor Brewster authorized Mac- Millan to raise the flag of the State of Maine over any new lands he may find. Maine has long been a favorite sum- mer residence for the rest of the coun- try. There is no good reason why it shouldn’t annex other lands where enough bumble bees and mosquitoes abound to allow the land to qualify as a summer resort, especially if there is plenty of coal and oil in the neighbor- hood. —__~++2—__ A very little time back there were no vitamines at all. At least nobody knew about them. Then in quick al- phabetical succession came the “A” and then the “B” and “C” and “D.” Indeed, there may be more by this time, since vitamin exploration and discovery are among the most eager adventures of science nowadays. At all events, a science group has just an- nounced from Washington that the cabbage is the home of vitamin “C,” a discovery just completed by an ex- perimental biochemist in France. This vitamin will cure scurvy, it is said, and a number of other diseases which have epidemic and plague histories of ma- lignant renown. Since it has been ob- tained in the humble but plentiful cab- bage, it is to be hoped the announce- ment is not premature. The trouble with many of the new medical won- der-workers is that they are so ex- pensive or else so scarce that very few people can afford to try them. —_» 2 >___ Dr. George E. Vincent, reporting for the Rockefeller Foundation, joins with a considerable body of opinion that is forming all over the country in a demand for the return of the family doctor. The tendency to specialization is marked by high fees and elaborate hospital attentions and costs. Medical education, he thinks, must make radi- cal changes of curriculum to meet the need of general practitioners, who will minister to the whole man and medi- ate to the éntire community sounder views on health, sanitation, diet and general well-being. The trouble with the narrowly specialist point of view which has held the stage for some time is that it builds bogeys of the major incurable diseases and tends to overlook the daily little ills which humanity suffers. from The general practitioner, says Dr. Vincent, will be the community counselor, who will help the people to prevent trouble. TRADESMAN July 8, 1925 5 paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual.Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $€,200,000.00. THE CITY NATIONAL BANK or Lansine, Micu. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Kent State Bank “The Home for Savings” Capital $1,000,000 Surplus $750,000 Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. YOUR BANK HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS 4) ase ay *~ July 8, 1925 And Flame Shall Rise Up. In almost any newspaper, picked up at random, it is possible nowadays, in reading the report of a fire wherein life was lost—a tenement house, per- haps—to run across something like this: “While the exact cause has not been determined, the astonishing feat- ure of the fire was the lightning-like rapidity with which the flame and smoke swept upwards through every floor of the building. Flame and smoke surged up stairways, elevator shafts and other openings until, reach- ing the roof, they mushroomed throughout the top story. This was fololwed, shortly, by a terrific explo- sion, presumably from overheated gases, all of -which rendered fruitless the life-saving efforts of the fire-fight- ers” and so on for a column or two. “Astonishing,” was it? Very aston- ishing, indeed! Inasmuch as Nature has decreed that flame and smoke, in the absence of deflecting drafts, the- oretically shall travel upward, it should no more startle anybody to find that they actually do ascend than to be told that the earth revolves around the sun or to note that a tree grows up instead of downward. Perhaps, though, the phenomenon really does astonish some folk who, in matters of perception, are prone to seek inspira- tion from the ostrich. They are thus prepared to be amazed at the occur- rence of the obvious and inevitable. It is, however, quite time that peo- ple who do not fear to gaze steadily at both conditions and theories, per- sons who are not, in other words, per- petually lifting their eyebrows in sur- prise at what is all too common and usual, realize frankly that the unpro- tected vertical opening does constitute the gravest menace to life and prop- erty in the whole field of building op- erations. The evidence is both visual and statistical, and, in source, univer- sal. Many cities have begun to eliminate the vertical opening hazard by incorp- orating in their building codes—and enforcing—requirements for the fire- resistive enclosure or isolation at least of stairways and elevator shafts. But such requirements apply as a general rule to new or subsequent construc- tion only. Meanwhile the defect per- sists unremedied in buildings which were erected prior to the adoption of a code, and it is in these older build- ings—in schools and hospitals, tene- ments, offices and factories and other occupancies of large population—that the peril is most imminent. This is proved by fire department records. What is needed, therefore, in every city and town in America is not sim- ply an enforced law for the shielding of vertical openings, but an ordinance which shall be retroactive. Every local agent can serve his com- munity genuinely and intelligently by arousing public sentiment in favor of the passage of such an act. He prob- ably will live to hear his wisdom praised. ——_+-->—__- Restaurants Prove Poor Risks. Restaurants have proved very un- profitable fire risks. The chief factor is the moral hazard. When the pro- hibition amendment first went into ef- fect, and it became difficult to secure MICHIGAN liquor, there was a rather general turn- ing toward lunches in restaurants and especially to coffee as a means of sat- isfying the gnawing desires of habitual drinkers. The demand for restaurants and lunch counters was so great that new ones were opened up everywhere, several to a block. As the public re- adjusted itself to the new regime, and perhaps as the bootlegging industry became more efficient so that liquor was more easily obtainable, the de- mand for these restaurants fell off and many of the proprietors found them- selves facing a loss. Again the idea suggested itself of letting the insur- ance companies stand the loss so that the owners could at least clear out with their investment if not with a profit. The extent of these fires is indicated by the fact that one of the largest New York insurance companies has had as many as nine restaurant claims presented in one week this year, as compared with one or two last year. Again the moral hazard is the explanation in view of the decreasing demand for lunch counters. Retail groceries are also in the un- favorable risk. Here the explanation is the competition of chain stores which in some cases can undersell the local retailer. Here, too, there is too much competition, a fact which can be understood readily when one takes ac- count of the many stores in almost every block. In one block there may be one or two local grocers, perhaps a chain store, probably a confectioner who also sells groceries, and a deli- catessen which handles some staple goods, very likely an Italian vegetable and fruit dealer who also sells grocer- ies, and so on until the supply exceeds the demand, and the weakest of the lot finding himself losing money, must sell out. He finds no market for his store and in consequence unloads it upon the insurance company. Thus throughout all trades and in- dustries where the loss ratio has as- sumed such stupendous proportions, the explanation is that of incendiarism, according the underwriters. When any particular class of business is faced with a period of hard times, the loss records of insurance companies for that particular class begin to mount. When there is a general business de- pression and many industries are af- fected the entire loss ratios of insur- ance companies soar, as the outbreak of fires assumes the proportions of an epidemic. ——_++2>___ A war against waste is the preach- ment of Acting Secretary Davis to the graduating class at the Army War College. Annihilating needless debits does not sound so thrilling as chasing the Moros or quelling the rebels in Haiti, but it may be more useful in the forward march of civilization. To gain recruits for the army, the navy and the Marine Corps it is customary to paint alluring pictures of the large part of the world the newcomer under the orders is sure to see. Those vistas do not always materialize, but the soldier in peacetime may promise himself many a lively skirmish to put to route a wasteful inefficiency and make the world, if not safer for democ- racy, at least a saver in bureaucracy. TRADESMAN 15 FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By careful selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS @ Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%: Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. 16 MICHIGAN TRADESMAN July 8, 1925 ¥ Sse LL LT as = _ = WOMANS WORLD _ — = = — _ Wanted—Hall of Fame For Common Folks, Written for the Tradesman. There is no lack nor is there likely to be any lack of actors, orators, en- tertainers, musicians, writers, inventors politicians, adventurers, explorers, fin- anciers—geniuses and _near-geniuses, headliners and would-be headliners of every sort; but we are in danger of running short of those who will be content to be audiences, readers of what will be written, users of the won- derful mechanisms that will be devised and especially of such as will not feel it beneath them to do the hard, monot- onous labor that must be done, and the daily rounds of common tasks that never can be performed in the lime- light, the doing of which is followed by no applause. If civilization is to continue, if the race is to make the progress it ought to make, we need more than anything else a high grade of average citizen- ship. We need that there shall be honest, brainy, well-informed men in stores and mills and factories and gar- ages; on the farms and in public and private offices. We need that there shall be capable, cultured, conscien- tious women in the homes, in the schools, and wherever women may be engaged in industrial, professional, or philanthropic activities. In this country alone there is need of millions on millions of those who are not high-degree specialists, each with every talent and ability trained to con- centrate on doing some one stunt in brilliant, spectacular fashion, but, in- stead, general-purpose people, who can on occasion do well any common work, fill all ordinary positions with at least a fair degree of ability, drive a car, make a garden, give first aid in an accident, nurse a case of sickness; think for themselves, express their convictions in clear language, cast in- telligent ballots at the polls, render just jury werdicts; and who will be loyal as friends, fair-minded as as- sociates, pablic-spirited as members of their communities, and last, but most important of all, will be good fathers and mothers of fine, healthy, happy children. We need no end of just such general purpose people. It is not meant that the average person should be a jack- at-all-trades and waste his energies by engaging in too many unconnected oc- cupations. It is urged, however, that for getting done what is actually re- quired by humanity, and for the wel- fare of most workers, some diversity of employment is absolutely essential. As to real notables and geniuses, we are not likely to have too many. The troublesome surplus is made up of would-be notables and pseudo-genius- es. We need to do away with mislead- ing traditions and false standards and make it so that the very large pro- portion of young persons who can be- come excellent average men and wo- men and who never can be eminent, will find their proper mental habitat with no loss of effort and without needless humiliation. It should be that the boy who can become a good carpenter or hardware merchant but who plainly never was cut out for a statesman, will make no attempt to be a second Daniel Web- ster; and that the girl who has it in her to be a good dressmaker and who couldn’t pososibly write a best seller, will be contented and happy making gowns, and will leave for someone whom Nature has qualified for the work, the authorship of the great American novel. As to those who are older, it would be a great gain if such as are now en- gaged in a vain struggle for distinc- tion could be induced to transfer to fields of useful, result-producing ac- tivity. Are we _ working intelligently to bring about these so desirable changes? Are we not instead thoughtlessly and blindly using our endeavors to per- petuate and even increase the present mistaken tendencies? What is it that parents most desire to see in a child, the symmetrical growth of all the powers and faculties? Is the aim of their training a fine specimen of the normal type of human being? Do they not rather watch eagerly for the first indications of special endowment, even though these may presage the lopsided development that is almost part and parcel of genius? In schools and colleges, do not the stars in athletics, the pupils who shine in the more showy branches, and those who give promise of attaining emin- ence later on, receive the praise of their teachers and carry off class honors? How often do we see that parents and friends feel apologetic for the boy or the girl who is “just a good faithful average student, nothing bril- liant, you know.” The father who lacked the opportun- ity to achieve what he himself desired, tries to kindle the fires of his own am- bition in his commonplace son. Many a talented mother is grievously dis- appointed because her daughter takes to domestic life rather than to the stage, or the concert hall, or the lec- ture platform. Human nature falls for the spectacular, and everywhere the word success means the limelight, or great wealth, or both. In the face of all this, in the face of the fact that success with just these Meanings is being played up constant- ly in the homes, in schools and col- leges, and in newspapers and books, how can things be turned about so that average men and women shall have their innings? How shall the ideals and standards of common folks be im- proved so that life will mean more to them and their work will effect more for the welfare of the race? And then how shall we raise them in public re- gard and in their own esteem, so that they shall stand at their true worth? A change in mental attitude, that is the gigantic thing to be accomplished. This may begin with only a few per- sons. Once a conviction is gotten into the minds of a small number of earnest men and women, they speedily devise methods of putting the idea over to others. On heights overlooking the valleys of the Hudson and the Harlem rivers, and adjacent to the library of the New York University, is the Hall of Fame for Great Americans, provided by the generosity of its farsighted donor to enable this Nation to pay lasting trib- ute to its illustrious dead. An impos- ing colonnade contains panels for one hundred fifty bronze tablets, each to bear the name of the person commem- orated. Monifestly no honor tablet in this Hall can be inscribed to the memory of an average man or woman. Nor is it possible that those whose cause is be- ing advocated here can ever become famous in the commonly accepted sense of the word. In the very nature of things, renown is not for those who do the ordinary tasks but for those who do something very much out of the ordinary. Recognition for the great body of faithful workers for hu- man weal must be made not to in- dividuals but en masse. The best that has thus far been achieved in this line is the tribute so heartily and im- pressively paid to unknown soldiers of the World War. What is needed is something as nobly conceived and as artistically car- ried out as is the Hall of Fame, which shall show our appreciation of the lowly as adequately and as appealingly as that expresses our honor for the great. We want something in concrete form that will tend to place in just estima- tion every high endeavor in the com- mon walks of life, that will raise in their own self-respect “the millions who, humble and nameless, the straight hard pathway plod,” and that, by showing how indispensable are their services, will hearten and encourage all those whose genius is not for con- centration in any one line, but rather for using freely of their many powers and abilities wherever and whenever and however they can meet a human need. And not in such manner as_ this alone, but in countless other ways in public and in private, should we seek to sustain and augment the beauty and dignity and glory of the common life. Ella M. Rogers. ——~++.___ Enthusiasm for the work means little in a new man. A new broom al- ways sweeps clean. It is the sustained enthusiasm year in and year out that shows the stuff that’s in you. Intolerance One of the Crimes of the Age. Grandville, June 30—Life is too short to treat with intolerance your fellow man. in the dark ages it might have been excused, but to-day, in the light of the Christian religion and the after- math of the kaiser’s war waged in defense of democracy, it comes with poor grace from people whose only excuse for being in the world is chance of birth. ‘his is supposed to be an enlight- ened age, but is it? We have only to look at the massa- cre of innocent people in Williamson county, Illinois, not long ago to note that some.of our people are not far removed from the Chinese Boxers whom we profess to execrate. Detroit, Michigan, furnishes the lat- est example of an intolerance bred in the slimiest instincts of the human heart. Dr. Alex L. Turner bought him a house and moved in, not thinking that, because his skin was black, he had no rights in the world. The doctor is an educated man, a graduate from our own Michigan uni- versity, entitled to all the rights of an American citizen, yet because he did not happen to be born white, he is non grata with the residents round about. A mob of two hundred assem- bled and began’ breaking windows, hurling rocks as well as epithets at the newcomer, A tragedy might have resulted had not a squad of police come to the res- cue in the nick of time. Dr. Turner has put the savings of fifteen years in- to this residence, and it is not likely that he can be driven out. ‘Vhere is no question of the man’s respectability, the only drawback being that he is a negro. Intolerance could go no farther. It is such un- digested brains as these attackers who have brought shame upon many com- munities and made American standards of right and wrong a hissing among the nations of the earth. Those residents, supposedly white outside, who have assaulted a black man simply because of his color, have injured themselves in that they have advertised their part of the city as an abode of hoodlums. Such assininity brings only condemnation, and the value of residence property corres- pondingly falls. Such outrages as these might be looked for in the be- nighted regions of the world, but here, in enlightened America, we are led to expect something different. There are ways of bringing about a change in residence of an obnoxious family aside from that of ruffianly assault. These hoodlums (for such they are) have no kick coming if they find property values on the decline in their immediate neighborhood, and not because of the presence of a colored man either. Ofttimes these inane ebullitions against decency and order, against the rights of American citi- zens, bring their own punishment as, no doubt, will be the case in the pres- ent instacne. All Tuesday afternoon fifteen patrol- men guarded the house and there was no more demonstration, although many persons hung about. A guard will be left at the house to prevent further outbreaks. And this in free America! It is a state of affairs which ought to bring the blush of shame to the cheek of every good American. We are fond of pounding Mexico for irruptions of no worse nature than this, but Mexico is a semi-civilized nation, with no Declaration of Inde- pendence and Constitution to brag about on the bustings. Were there a big negro nation in Africa, with a navy and armies galore, there would be an accounting for such misdeeds as this, and the rights of color would not be dragged in the mire evey time it pleases a white hoodlum to start the trouble. July 8, 1925 Intolerence is one of the crimes of the age. Black men have been sol- diers under the stars and stripes, have crossed the ocean and fought for the United States along with their white brothers. Then why should they be denied the right to live, make a home, and rear a family in any part of the American Union? The sin of ingratitude is one of the blackest in the calendar. American citizenship is guaranteed the negro in America, and he who as- sails that right is assailing the rights of every citizen of this Republic. It is the man and not the color of his skin that counts. Detroit will, of course, defend the rights of this color- ed doctor to the fullest, and yet it is certainly unpleasant, the position this householder is placed in, to have to defend himself and family against a mob of white neighbors. Were the rights of the people more fully respected we should have a more equable government to live under, and the general happiness of the Nation would be enhanced. As said at the beginning, life is too short to live in antagonism with neigh- bors, be they black, white or yellow. The antagonism between the two races was less pronounced when the negro was held in slavery. It was then a money consideration with the white, and he made the best of it. Now, if perchance a man of color comes with- in hailing distance the nose of the pret- ty girl and the fist of her escort goes up, and war is declared. Abraham Lincoln once declared that this Nation could not long survive half slave and half free, and at the present time it seems that white in- tolerance is bound to make life for the negro as disagreeable as possible. Not even education obliterated all the prejudices that af- flict the (white) human mind since the days of David. Old Timer. —_—_.->—___ Enormous Postal Deficit Created By Fool Legislation. Grandville, July 7—The announce- ment that the Post Office Department faces a new $80,000,000 deficit comes with considerable surprise to those astute (?) politicians who engineered the wage raise to postal employes with such glib assurance a few months ago. In order to escape a presidential veto new revenues must necessarily be pro- vided to raise the necessary $60,000,000 extra expense this in crease in wages would entail. That was easy, however. Just slap on extra postage and the trick was done. Yes, the trick of enlarging post- al rates was an easy matter, but after leading the horse to the trough he has refused to drink and there you are. Pile on the taxes, gentlemen, but be careful when you make it optional with the public whether or not it pays the bill, you will find that the galled jade will wince, and some of you may go supperless to bed. Postage on common everyday postal cards will stand a raise of 50 per cent. and on transient newspapers just quadruple the old rate. The public has been so long schooled to such im- positions it can but grin and bear it. But the limit has been reached in these various drafts for the public treasury. A falling off in receipts at the postoffice was the most natural re- sult in the world. People can exhibit a little self denial at times and that is what they are doing just now. First-class mail was not touched, for a wonder. There would have been a storm of disapproval had it been, and now, with a vast increase in other de- partments, the public has registered a kick that even the wiseacres of Gov- ernment may possibly understand. If there is any department of gov- ernment that should be run cheaply it is that of the postoffice. Had the ones in authority cut letter postage in half, leaving the remainder untouched, there would have been some reason in the change, and doubtless there seems to have: MICHIGAN would soon have been an increase in- stead of a falling off in receipts. A registration fee of 15 cents on letters is certainly an innovation. Not in all the history of the Postal Depart- ment has such a charge been made, until these would-be revenue theorists got in their work, and now see how it is panning out. There are more than a hundred mil- lion people in the United States. A tax of one dollar a head would more than cover the deficit the Postoffice Department is experiencing. Why not go at it directly in that way and save all monkey business? Fact is, the late increase in postage was an outrage which the every day man has seen fit to resent. The raising of enormous sums through bonding taxation has become an oldwife’s tale in this country. Now that they have tried it on the Postal Department a kick of no mean pro- portions has been registered and it is to be hoped that these glib grafters who have so long raided the people in all walks of life may come to their senses and sit down and figure out what fools they have made of them- selves. The postoffice belongs to the people more nearly than any other depart- ment of government, and it should be run in their interest as near as pos- sible, which it certainly has not been in the past few years. The question arises. going to do about it? Since the new postal arrangement has failed to produce needed revenue, where are we to get it? Let these What are we over-wise political schemers try and figure this out, since they were not content with letting well enough alone. It is barely possible that a lowering of postal rates all down the _ line might bring added revenue. At any rate it is now certain that the increase in postage was a mistake which the sooner rectified the better for every- body concerned. There is one thing yet untried and that is the cutting down of superfluous Government employes. Many millions are wasted in paying for useless ser- vants. Everything was moving along smoothly until some Congressman con- ceived the idea of a horizontal increase in the pay of postal clerks and Gov- ernment mail men. There had been no crying need for this sudden increase and every one engaged in making the effort must now see his mistake. Cutting expenses instead of increas- ing them is the order of the day. Those who pay the taxes have had a surfeit of limitless taxation and naturally are calling, a halt Tt is well that this should be so even though some there are who imagine they aren’t being paid as much as they earn. The duty devolving upon those who engineered this blundering measure through Congress is to get together and undo the legislation at the first opportunity offered on the reassembling of the National legislature this fall. Theoretically this postage raise was a sure way of increasing postal rev- enue. Carried into practice demon- strated exactly the contrary effect. Of- course, the country will get along as best it can on falling revenues in this one department of Government. There is a lesson, however, to be learned which is not likely to escape the no- tice of those not too blind to see. On the whole, this experience in do- ing a wrong in order to get money out of the pockets of the people, has been worth the price. Old Timer. —_———_2+>___ If you think the town you came from is a better town, go back there. If you think another town would be a better location, go there. Don’t stay where you are and crab. ——_>+>____ A dog’s devotion puts human friend- ship to shame. TRADESMAN 17 Life Insurance Safeguarded By a Trust Suppose you had $30,000 invested in Bonds or were in a position to buy that amount, returning you an income of approximately $1,800 per year. your home constituted your entire estate. your death would your loved ones be adequately provided Suppose these bonds and In the event of for? Suppose that during the active years of your life you leave this income untouched and invest it in such a way that your provision for the family support would be substantially increased, USUALLY DOUBLED, sometimes more than doubled, without much delay and without additional re- sources? The Michigan Trust Company offers opportunity for this means of a ‘Funded Life Insurance Trust.”’ Every family man should be interested in this opportunity to safeguard properly the welfare of those under his care. The income from $30,000 of 6° bonds (not spent but irrevocably set aside for use by the Trustee in purchasing life insurance) in the case of a man of 35 would buy, on present insurance rates, from $61,000 to $84,000 of Life Insurance, (depending on the kind taken, whether 20-year paid life or ordinary life); in the case of a man of 40 it would buy from $54,000 to $70,000 of Life Insurance; in the case of a man of 45 it would buy from $45,000 to $58,000 of Life Insurance; in the case of a man of 50 it would buy from $39,000 to $46,000 of Life Insurance. By this plan, $30,000 is made to produce from $39,000 to $84,000 ADDITIONAL in family protection. It is well worth your consideration. Let us explain the plan to you in detail. THE MAcHIGAN [RUST COMPANY Organized in 1889 Corner Pearl and Ottawa Grand Rapids, Mich. Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones | Cit!zens 4212 Detroit Congress Building TAX SERVICE Federal, State and Inheritance The BEYER CO. ACCOUNTANTS and AUDITORS Telephone 51443 G.R. SAVINGS BUILDING Cost and Financial Systems 18 MICHIGAN til Lf CCGG ny ad > = = = Dry Goods Association. Michigan Retail T. Bullen, Albion. President—Geo. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Mulrine, Sattle Creek. Manager—Jason E. Hammond, Lansing. Port Huron Convention An Unquali- fied Success. Lansing, July 6—The members of our Association were told through news letters, bulletins and otherwise of the plans for the seventh annual convention at Port Huron. This con- vention has now passed into history as one of the most successful conven- tions ever held by our Association. It is an axiom that the busy man always has time to do more and in this case our retiring President, J. B. Sperry who is head of the Rotary Club of his city, chairman of the Community Chest Campaign Committee; also chairman of committee of the Port Huron Cham- ber of Commerce, had time to give his personal attention to the details of our convention. The weather was a little cool for a lakeside occasion, but the beautiful buildings, grounds and beaches of Gratiot Inn constituted a delightful place for our members to assemble. In our next printed bulletin a list of the members attending the conven- tion will be given as well as some of the addresses. We advertised this con- vention with some misgivings since it was located on the extreme Eastern side of the State. Great was our sur- prise and delight when automobiles bringing members from Manistee, Hart Muskegon, Grand Haven, Grand Rap- ids and St. Joseph put in their appear- ance, also Fremont. We have never held a more repre- sentative convention, so far as distri- bution of members are concerned. The opening luncheon participated in by the Port Huron Rotary Club, the mem- bers of the Michigan Underwriters Association and our Association; was addressed by Ex-Governor John T. Rich, of Lapeer, now 84 years of age and in full possession of his mental faculties. It was a great pleasure to listen to this fine old gentleman who has served the State as chairman of the Lapeer County Board of Super- visors, member of the Michigan Leg- islature, Speaker of the House, State Senator, Member of Congress, Railroad Commissioner, Governor, Collector of Internal Revenue, both at Detroit and Port Huron, and later State Treasurer by appointment of Governor Warner to fill vacancy. The members of the Rotary Club did splendidly in furnishing entertain- ment and our convention began im- mediately thereafter with pep and en- thusiasm. It would be hardly fair to mention one address to the exclusion of the others and we make only brief mention of them. John H. Combs, Secretary of the Retail Merchants Board of Toledo, Ohio, presented an able paper on the subject of “House to House Canvassers, Peddlers,” review- ing in some details the recent decision of the Supreme Court on the Portland, Oregon, case. Ralph L. Yonker, of the J. L. Hud- son Co., of Detroit, and David Humphrey Foster, of Beloit, Wiscon- valuable contributors to the program. Mr. Yonkers’ address on the subject of “Advertising’’ was es- pecially fine. The address with charts and tables by former President J. W. Knapp, of Lansing, represented many days and hours of careful study. Mr. Knapp will appear before several Na- tional organizations with the same ad- dress. The resolutions accompanying this news letter makes further com- ment regarding Mr. Knapp’s efforts. The address by the “Miracle Mer- chant,” Fred W. Anderson of Cozad, Nebraska, was a high-pressure, rapid fire affair, relating incidents of his early life and his experience as a mer- chant in a small town. The opening address of the convention was given by A. J. Richter, of the Smith, Bridg- man Co., Flint. This met with hearty approval and was the occasion of a very interesting and profitable discus- sion. Fred L. Warner, Assistant Attorney General, followed Mr. Combs’ paper giving the status of the present Michi- gan laws, not only on House to House Canvassers, but referred in a very in- telligent way to the laws of the State pertaining to Dishonest Advertising, Closing Out Sales, etc. Mr. Ballard’s address on the subject of “Piece Goods Shortages,” following the convention dinner, was very much appreciated. Mr. Ballard is one of the department heads of J. B. Sperry Co.’s store and gave considerable time and attention to the preparation of his ad- dress. The glee club from Sperry’s store of a dgg@n or more members was a very enjoyable affair at the opening of the Friday morning session. The question box discussion was presided over by First Vice-President George T. Bullen, of Albion, in his usual happy way. Several members of the Association remained at the Inn over Sunday. On the whole, so far as we are able to judge, everyone was pleased with the entire occasion. We give below the resolutions adonted at the convention. Mr. Sperrv’s decision not to be a candidate for re-election was very much regretted. The Association pre- sented him with a beautiful traveling bag as a token of their appreciation and high regard for him. The new officers and directors are as follows: President—George T. Bullen, First Vice-President—H. G. er, Saginaw. Second Vi F. E. Mills, Lansing. Secretary-Treasurer—H. J. Mulrine, Battle Creek. Directors. G. R. Jackson, Flint. D. Mihlethaler, Harbor Beach. F. J. Zielinski, Detroit. Geo. E. Martin, Kalamazoo. A. K. Frandsen, Hastings. Wm. E. Thornton, Muskegon. H. G. Wendland, Bay City. Ex-Officio Directors. D. M. Christian, Owosso. J. W. Knapp, Lansing. J. C. Toeller, Battle Creek. J. B. Sperry, Port Huron. The following resolutions unanimously adopted: It is the sense of this meeting that the Ready-to-wear Trade of the U. S. owes to J. W. Knapp a deep debt of appreciation and gratitude for having sin, were both Albion Wesen- were { TRADESMAN pioneered in this important work which will eventually produce stand- ardization of sizes to the great benefit of the ultimate consumer and the re- tail merchants of the United States. We fully believe, as retailers, the standardization of sizes can be ac- complished by the co-operation of the manufacturers, wholesalers and retail- ers, and such other assistance as can be furnished by the U. S. Bureau of Standards at Washington, carrying out Mr. Hoover’s suggestions and ideals to the effect that such a movement would be along the lines as suggested in one of his addresses wherein he states, “Such associations as yours, in the erection of ideals of a profession, in the determination and definitions of standards for the elimination of abuse, is self-government, and it is self-gov- ernment in the greatest form of which democracy has yet given conception— that is, self government outside of government.” Resolved—Fhat Standardization of Sizes should be carried out in all wearing apparel for men, women and children. We as retailers, coming in direct contact with the consumer, realize more than ever that the time has arrived when we _ should assert and direct our efforts along the lines of saving all unnecessary waste, and with the standardization of sizes this waste can be eliminated. Resolved—That we, the Michigan Retail Dry Goods Association, ask the co-operation of similar organizations throughout our entire country, and that a copy of these resolutions be fur- nished the public press, also the Gov- ernment authorities at Washington, and ask that same be adopted and co- operatively worked out by manufac- turers, wholesalers and retail organ- izations throughout our country. Resolved—We in convention assem- bled, request that our Lansing office assist in every way. possible to further the adoption of Standardization of Sizes in the women’s wear lines. Whereas—The so-called bell ringer or house to house convasser is increas- ing in numbers to the extent that he is becoming a public nuisance; and Whereas—The house to house can- vasser as a rule is not a part of the community in which he works, assum- ing none of the obligations of the local merchant, paying no store rent or taxes, contributing to none of the local charities or church or benevolent as- sociations, therefore be it Resolved—That this association go on record as being opposed to the house to house peddler, irrespective of high sounding name under which he might appear and be it further, Resolved — That this association make the elimination of this evil its chief aim during the coming year by encouraging an educational campaign to the general buying public. Be it further Resolved—That our officers be auth- orized to use the resources of this as sociation to aid in bringing about the elimination of this unfair competition. Resolved—That the Michigan Re- tail Dry Goods Association condemn the vicious practice of certain manu- facturers in shipping goods not order- ed unless express or other charges are prepaid and that members of this as- sociation give instructions to shipping clerks to refuse such merchandise. Whereas—During the year just closed the Michigan Retail Dry Goods Association has suffered an irrepar- able loss in the death of five of its members, W. B. Field, of Jackson, J. B. Branch, of Coldwater, E. K. Pearce, of Quincy, Max Zemke, of Caro, and George H. Nelson, of Whitehall, all of whom were loyal and devoted mem- bers of this Association. Therefore be it Resolved—That the Michigan Retail Dry Goods Association in convention assembled acknowledge the sterling quality and high worth of these de- ceased members. Be it further Resolved—That copies of this reso- July 8, 1925 lution be mailed to members of families of deceased and to the Presi- dent of their home cities. Port Huron, the ideal convention city has materially assisted in making the Seventh annual convention of the Michigan Retail Dry Goods Associa- tion a success from every angle. The Michigan Retail Dry Goods Associa- especially to extend a vote of thanks to J. B. Sperry its President, the Mayor, the Rotary Club and to such other organizations and individuals as in any way contributed to the ac- tivities which have made this conven- tion one of the outstanding successes in the life of this Association. One of our members states that A. Morris Kantor, of New York, sends packages of ties by parcel post with- out having previously received an or- der for the merchandise. In this case the package was refused, but the ac- count has been given to a Credit Col- lection Agency of New York. At his request we are-printing this in our News Letter advising our members to ignore packages received under such circumstances. This practice was mentioned by the committee on reso- lutions. Dealing with distributors ac- cording to this method makes trouble and misunderstanding. All goods re- ceived in this way should be refused. We are human like other people and appreciate words of appreciation from our members. We quote from a letter just received: “A sufficient period of time has elapsed so that I do not anticipate any further trouble from the — Pattern Co. I want to think you for your ef- forts in my behalf which prevented the Two Introductory Offers Extraordinary TAKE ADVANTAGE OF THESE TWO WONDER- FUL DEALS—MAIL YOUR ORDERS NOW! I, $ Dozen Jap Rose Shaving Cream (regular 25c seller). $ Dozen Valet Auto Strop Razors, (regular $5.00 seller). to cost you $4.32 in total. Self each razor with soap for 59c—23c profit on each sale. IL. Plavano Soap (same size, same odor, and weight as Palmolive) at $5.75 gross. A one gtoss order entitles putr- chaser to one gross Palmolive at $9.75. Real Soap at Real Prices. Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Michigan - eer ee ee wee: Pee July 8, 1925 unjust settlement which they tried to force upon me.” The following quotation was for- warded to us from one of our Battle Creek members. It is worth the thought and consideration of members of our Association who sell goods on the installment plan: “A working man with an income of $60 per week got into financial diffi- culties not long ago. When a friend took over his affairs, straightened him out, it was found that the actual in- stallments due each week on automo- bile, radio, furniture, etc., amounted to $72—$12 more than the entire weekly income. And there was food, clothing and everything else to pay after that. That man spent freely, but in the end he was not helping business condi- tions. He was helping to break down the substantial prosperity which makes mercantile conditions normally good.” From Kalamazoo, we learn that a man passing out $10 and $20 Univer- sal Travelers Checks under the name of the Oriental Tourist Co., of Los Angeles, California, has been operat- ing in Southwestern Michigan. These checks are on yellow paper, green bor- der, all printed to represent a real travelers check. The countersignature is Henry V. York. Members of our Association should go slow on accept- ing checks of this kind, likewise re- port this gentleman to the nearest police officers. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass’n. ——~7+2 > Think of Such a Turnover. Perhaps the most important thing an independent grocer can learn from the chain store’s business methods is that the chain store never lets its stock get stale, either in its retail store or in its central warehouse. The average turn- over in the chain store is twenty-five to forty times per year; in the central warehouse of the chain store twelve to fifteen times. This is an amazing turnover for a retail grocery store— once every ten days in the whole year the stock turns. Is it good business? Unquestionably. All economists agree that one of the greatest aids to profits is quick turnover, one of the greatest hindrances is letting the stock develop callous spots. No grocer can guess right in buying every time, but it is absolutely his own fault if he lets stuff hang around. E. J. Buckley. ——— Dress Sales Have Been Good. The business that has been done at the early showings of Fall dresses gives little sign that buyers are taking seriously the contention which has been raised in certain quarters that the women of this country will not take kindly to the edict of Paris that curves, even modified, are to have an inning. Despite the charge that the new styles tend to give a maturity to the figure that many American women, especially the younger ones, are not keen about, purchases of dresses here in the last week or ten days have run into large volume. Contrary to the view that has been mentioned, most of the buyers who have seen the new things say that the change in silhou- ette will be one of the best business builders the trade has produced in some time. —_22>—___ If you lack faith in a line you sell, either you bought foolishly or you have lost your confidence. In either case you are more to blame than the goods. ‘ MICHIGAN Prevalence of Shoplifting in the Big Stores. Although 95 per cent. of the shop- lifting in this city—probably through- out the country as well—is done by women and girls. not more than 10 per cent. of it is done by persons who really need the stuff they steal. This assertion is made on the authority of a man who for the last nineteen years has been in close touch with this phase of the retail dry goods business. The same man is also authority for the statement that most of the shop- lifting here is done on Saturday, par- ticularly in the afternoon, which has caused Saturday to be known in more than one store as “stenographers’ day.” It is then that silk hosiery and under- wear, handkerchiefs, neckwear and similar merchandise is most likely to disappear. It is not a rare thing, according to this man, for him to have several weep- ing, pleading girls in his office at the same time on a Saturday afternoon, all of whom have been picked up by his staff while trying to pick up something Frequently more than half the arresst made during the week in the store he guards take place on Saturday. As they run from 800 to 1,000 annually, on an average, it can readily be seen that Saturday is a fair- ly busy day. Monday yields the next biggest crop, an interesting point about the arrests on that day being the number of wom- en from near-by out-of-town points who become involved. While this number is never large in itself, accord- ing to the man in question, it is large in proportion to the number of women picked up on Monday who give.a local address. “About 65 per cent. of the stealing of stores in this city,” he went on, ‘Ss done by women who can readily afford to buy the merchandise they take. Ten per cent. more is taken by a class of women who must steal or go without. The remainder is done by professionals. Naturally, the last- named are entitled’ to no sympathy and, what is more, they don’t get it. For that matter, it has become the rule that only in extreme cases is any leniency shown by the protective staffs of the stores. It is their business to arrest any one they see stealing, and let the courts determine whether mer- cy shall be shown or not. themselves. “Occasionally, however, a case comes up in which the human element must enter. Only recently one of our de- tectives saw a young woman take a pair of gloves from a counter and walk off with them. She appeared dazed, but the dettective could not make out whether it was a pose or whether she was partly under the influence of a drug. He was surprised that she made no effort to conceal the gloves and yet she was obviously stealing them. He followed her to the sidewalk and was just about to arrest her when she sud- denly stooped and picked up the skin of a banana from the sidewalk. “To the amazement of the detective, the woman lifted it to her mouth. He realized then that something was wrong with her, so he spoke to her gently, took the banana skin away from her and brought her up to my ‘it best to bring her to me. TRADESMAN She made no protest and, in fact, did not seem te know what it was all about. I summoned a nurse and had her taken to the store’s hospital, where it was found she was an ex- pectant mother. Enquiry developed that the young woman had frequent mental lapses, due to her physical con- dition, in which she was not responsi- ble for what she did. Treating her like a common criminal might have made her permanently insane. office. “Tt is more or less generally known that professional crooks are great ego- tists, and that is as true of professional shoplifters as it is of any other class of criminals. I had one illustration of this that was really funny. It con- cerned a pair of professionals, a man and a woman, who had been gettingg away with quantities of merchandise in different parts of the country without any really serious results to them- selves. They knew every trick of the business, and sometimes were able to get away with their swag by bluffing their way out of the jam. “They had stolen valuable furs, dresses, jewelry and so on, but they finally got caught right when the man pf the pair tried to steal a ham from the grocery section of a certain store. He was so crestfallen that he almost wept tears of chagrin. Had he been with his pockets full of watches or diamond jewerly he would have considered it almost a compli- ment, but being arrested for stealing a ham was an awful blow to his pro picked up fessional pride.” The man who was speaking switch ed the conversation to the various ex- cuses that are given for their acts by women who have been arrested for stealing. “Just a little while ago,” he said, “one of the most novel excuses 1 ever heard was given me. The wom- an in the case came from one of the Central was seen taking small articles in dif- ferent parts of the store. Ordinarily, no attempt is made by our detectives to arrest a person for shoplifting inside the store, but in tnis case so many things were being selected from vari- ous departments that the detective who was trailing the woman thought This was done, and the excuse of the woman was that it was the custom of her country for patrons of stores to go around making their selections and then bring them to a central point for payment, after the cafeteria manner. Unfortunately for her, however, we had in our employ a woman from the same country, and she testified that the woman was all wrong.” American countries, and she , “cs “In another case,’ he went on, “a woman was seen rolling a dress around the hanger on which it was suspended from one of the racks in the depart- ment. She was allowed to finish the job and to secret the dress under her coat. When she left the store she was picked up. Her excuse was that she wanted the hanger, not the dress, but that if any one had seen her taking the garment from the hanger they would have thought that it was the dress she was trying to steal. Her explanation, of course, was a lie, but it gave a good idea of the mental ca- 19 pacity of many of the women and girls who are caught stealing.” “Do the who get caught seem repentant?” the man was asked. “Practically all of them do,” he re- plied, make all kinds of promises and efforts to ‘square things’ There is women “and they if we only will let them go. one thing I have learned in connection however, with apparent and that is that the type of repentance, woman who cries the hardest and pleads the to be let go is the type of woman who will likely do the most entreatingly same thing over again if she is re- leased. Strange to say, the women and girls, especially the latter, who appear sullen are often the most frightened. They are hard to deal with, too, for they fight to hide their fear under bravado. This makes a bad impression, especially if they carry their pose be- fore the court.” 2-2 Jewelry Buyers Act Cautiously. Manufacturers of —popular-priced jewelry are finding time hanging rather heavily on their hands at the moment. Buyers are showing little in clination to take the varied lines that are offered them and the producing end of the trade is casting about in a vain effort to hit some- thing that will take the general fem- rather upon inine fancy and thus produce business. Earrings have lost much of the favor they enjoyed some months ago, and they have to be attractive and novel to get while bracelets are still selling any real attention. There is a feeling in some quarters that changing styles in women’s outer apparel, which will also influence the mode of underthings will bring back a demand for lingerie pins. As yet, however, there has not been much indication of it. —— Opening Fall Shirt Lines. Lines of shirts for the Fall and holi- day trade are now being opened by manufacturers. Prices show no change from those prevailing for the Spring. A great deal of attention will again be centered on the popular-priced mer- chandise, with broadcloths having no less a prominent place than has been the case during the past season. Fancy patterned shirts are stressed more in the holiday than in the regular lines. It is believed that there will be more manufacturers offering silk shirts for the holidays, owing to a greater de- mand last Fall little attention was given the silk shirt when comparatively by the average maker. —_—_++ > Men’s Fancy Belts Taking Well. Fancy belts for sports wear and even general use are said to be meeting with a very good demand. One of the out- standing types of these- belts shows a silk insert of fancy pattern, the re- mainder of the belt being hand-border- ed cowhide in the natural color. This belt is equipped either with the regula- tion eyelet type of buckle or with a bronze clasp buckle showing a blue enameled initial. The favor for this silk-inserted belt is said to have great- ly outstripped that shown for the one made entirely of fancy silk webbing. The belt in preparing manufacturers are now en- gaged their Fall and holiday lines, which will be shown to the trade about August 1. iinet ? egy Sapam ne ee ee aia ee ee MICHIGAN July 8, 1925 TRADESMAN «all he Dd, What Does the Egg Industry Know About Itself? A woman stands at the beginning and end of the marketing operation. On the farm she generally tends the poultry makes the first sale of makes the final purchase. And, what is more import- ant, the eggs for table and is responsible to the other mem- bers of the family for their quality. The men in the industry are interested in succeeding with this woman. and eggs. In town she she prepares There is a reference book used by advertisers known as In the 1923 edition are listed fifty-three publications classi- publishers and Ayer’s Directory. fied as relating to poultry, and fifty of them are devoted to poultry husbandry. listed other publications which direct part or all of their attention to marketing eggs Recently three publica- Under newspapers are some and poultry. devoted to co- operative egg marketing. In this task producers are trying to relate the two legs of the industry, production and sales, and it is plain that they will soon be joined in the same task by market men who are in- terested in preserving their usefulness to the industry. In addition to the fifty publications listed by Ayer relating to poultry hus- bandry, the farmer sees a vast general literature which Ayer lists under agri- culture, comprising 571 publications. Amid this din the farmer hears the voice of the middle man only as a dis- tant, and ofttimes discordant tinkle. tions have appeared Put yoursefl into the position of an editor who addresses the egg producer and see yourself looking in the trade papers for market news. You will read for example, that in 1924 egg operators had a profitable year, meaning that the spring price was low and most of the eggs were paid for at a price which meant disappointment to the produc- ers. Now you cannot expect the editor of a farm publication to paint this pic- ture of “profit” in rosy colors. An oc- casional editor may venture to show that the trade must make a profit once in a while to continue in business, but even so the wide discrepancy last year between the spring and fall egg mar- kets will strike the most casual reader as not being healthful from an econ- omic viewpoint. So also the editor of a trade paper can see that the producer must make a living, and, if his income is subject to extremes of profit and loss, his liv- ing is And there has arisen a spirit of investigation as to extent some of precarious. whether and to what these inequalities can be ironed out. It is perfectly natural that farm and poultry journalists, serving a million readers to every ten thousand readers of trade papers, should tackle the mar- keting problem as of a producer in- Producer activities in the egg market have contributed ideas which, terest. if not new, are newly become prac- tical in application because supported who the and in by the producers themselves, bring about some of the alone can needed reform on farms primary markets. Until poultry husbandry magazines became interested in marketing they were, many of them, building circula- tion on the advertising of fanciers, who had a interest in plumage, who opposed any move which often sportsman’s tended to reduce the number of breeds For flock and to standardize the product. a long time they worked for a of fine feathers. So the farmer was induced on the one hand to raise poultry for its ap- pearance the other to and the eggs to a class of traders in- terested in meeting a certain consump- demand that sought uniformity and good eating qualities. and on sell it tive It is hard to realize to what extent the farmers of this country have been exploited. Land were rising so fast that farmers lost sight of the losses due to bad farming and bad values marketing. They have been in much the same position during the past twenty-five years as the egg trader who found enough profit in the April egg to bury a world of losses in sum- mer eggs. The industry as a whole is only just becoming aware of the pos- sibilities of thrift and service as busi- ness assets. So long as the farmers were pros- pering they did not stop to ask why it was they prospering. But land values in ghis. country are ap- proaching stability, and the man who prospers in agriculture from now on has got to get down to brass tacks were with the marketman and find out where his profits and losses come from. The basis of stability in any indus- try is profitable production. The sales department is not basic in an industry —it is only one of the hand-maidens, like transportation and distribution. So long as production is profitable there will be little complaint from the pro- ducers about the other ends of the business. Until we get this more clear- ly in mind, we traders are going to be periodically at outs with the industry as a whole. Now let us see how other industries utilize their literature. Ayer lists around 5,600 publications as trade and In the alphabetical list under A, it is found, for example, that the business of advertising supports class papers. WE STORE GGS WE SELL GGS We Sell O POULTRY FEED Oyster Shells EGG CASE MATERIAL, EXCELSIOR PADS, GRANT DA-LITE EGG CANDLERS. Get Our Prices. GGS Ful Pep EGG CASES, KENT STORAGE COMPANY GRAND RAPIDS _~ LANSING ~ BATTLE CREEK a holesale Grocers General Warehousing and Distribu ting M. J. DARK & SONS , GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables Fanchon-Red Star Flour 1 Another twelvemonth, a new crop is soon to make its bow. But this means ois no change for the Famous Kansas Flours. Their quality is just the same day to day and year to year. With a this foundation, each year brings an expanding trade for these brands. More bread with less flour Beter bread with less effort JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN ‘ July 8, 1925 thirty-four publications, the architec- tural and building trades sixty-eight and the automobile industry 104. If you want to get a bird’s-eye view of what these publications are like, go into the general periodical room of the Crerar library, Chicago, where 3,120 of them are kept on file. Of these, about 600 are strictly business and industry magagines, 500 more are of technical or economic interest but predominant- ly relating to business and industry, while another thousand are of secon- dary interest to business. The remain- ing thousand, or about one-third of the whole, relate to pure science, politics, religion or hobbies not of immediate importance to business. It will be seen from this array that the great strides which business and industry have made in this country are closely related to a spread of the read- ing habit. In the periodical room mentioned, poultry (breeder and producer) maga- zines have four representatives out of the fifty listed by Ayer. This is partly due to the library not going in for all literature, but to a greater extent to the fast that the poultry and egg papers are contributing comparatively little to the scientific advancement of the in- dustry. Looking at the character of the ap- proximately 1,100 business and indus- trial magazines kept on file by this library, they represent every important industry. In addition to many which are addressed to special angles of an industry, there are magazines which are broadly edited to cover whole in- dustries. In this respect the farm in- dustries lack corresponding publica- tions if we are to regard marketing as a function, for example, of the egg in- dustry. As to just why farm industries have lagged in business organization no two seem to be agreed. When it comes to the egg industry, as it deals with the public, with consumers, schools, etc., it is often found to be at logger-heads with itself. And finally, it lacks a con- sciousness of wanting unity. Until Marshall Field showed Chica- goans what a retail store should be like there was no demand for such a store. The men who backed Thomas in his orchestra and who backed opera in Chicago until music and opera there are largely self-supporting showed Chi- cagoans what they wanted in these arts. The Chicago Journal of Commerce is showing Chicago business men what they want in a business newspaper. Go again into the periodical room of the Crerar library and you will see to what importance in the development of an industry magazines may rise. You will find them in every state of develap- ment, some with high physical stand- ards but low business interest; others with high editorial standards and low visibility trying to put their mission into plain living and high thinking, which never is popular, while not a few can be called Marshall Field’s of their class, magazines whose editors and backers have a high idea of the intelligence and tastes of their readers, who provide attractiveness, readable- ness and high editorial standards. Now, I wonder whether the reading intelligence and taste of the average MICHIGAN people in the egg industry has not been underestimated. After many years among them I challenge the reader of this article to line up 100 of them anywhere and find in another in- dustry and a similar group a brighter or more versatile lot of men. They live by their wits, and they have wit. They experience business anxieties which few men in other lines of busi- ness experience and they have the hu- man sense which comes from such ex- periences. They crave relief from the sordidness of business as none do not struggle daily to survive can crave it. In this respect they share with the farmer who, by the way, reads excellent literature on farming. who The egg industry is the one above all others that should find tion in a first-class publication to oc- cupy its leisure moments, to focus at- tention on the good things possible to the industry, to stand for the whole in- dustry and not for a fraction when it is attacked, to represent it at Wash- ington and to point the way to a righteous course between that which is urged by the long-haired, stormy petrels of politics and the smooth, ig- noble and sometimes grafting. We need not be ashamed to tell the world that we have desires we cannot always realize, and that we maintain on the whole a high degree of mutual confidence; that, indeed, the industry has been run mutual confidence very largely in the past and now we are seeking a standard practice and organization along modern lines. We have a problem in market sta- bility. As every middleman knows, it is no cinch to make a living by catering to a consumer who is always in opposi- tion with producers over both price and quality. It is to bring some sort of orderly thinking into this situation that a magazine of the market egg should be chiefly concerned. satisfac- on business There should be no fear for want of reader interest in a good magazine of business. The business man is living a daily romance. From morning until night adventure entices him on every side. His daily mail begins an all-day plot the working out of which will prove his making or undoing. You cannot tell an editor that the business man is not interested in read- ing. He reads all the time. But he wants to read something stimulating and suggestive on one hand or restful on the other. He gets plenty of grind in his daily business. He needs fun to vary the pace. And he is after new ideas that have been tested by some- one else and found profitable. Paul Mandeville. —_>~+. A Practical Answer. “Tf I cut a beefsteak in two,’ asked the teacher, “and then cut the halves in two, what do I get?” “Quarters,” returned the boy. “Good. And then again?” “Eighths.” “Correct. Again?” “Sixteenths.” “Exactly. And what then?” “Thirty-seconds.” “And once more?” “Hamburger,” cried the boy impa- tiently. TRADESMAN You Make Satisfied Customers when you sell ‘““SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce 21 I. Van Westenbrugge GRAND RAPIDS—MUSKEGON Distributor “The Wholesome Spread for Bread” CHEESE OF ALL KINDS BUTTER SAR-A-LEE GOLD-MEDAL Mayonaise OTHER SPECIALTIES Quality — Service — Co-operation Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. No home. Every Day in the Year — our market is well supplied with fresh green vege- tables and delicious ripe fruits. other foods are as these bought fresh daily and prepared in the We have been distributing fresh fruits and vege- tables for a quarter of a century handling more and better goods and rendering bet- ter service than ever. The Vinkemulder Company as healthful and economical and are now Grand Rapids, Michigan E a Meal ver Fat HEKMANS sand oOKie~ eS ja Delicious cookie-cakes appetizing crackers— There is a Hekman food-confection for every meal and for every taste. e man Piscuit (0 Grand Ravids.Mich. and crisp 22 MICHIGAN Michigan Retall Hardware Association. President—A. J. Rankin, Shelby. Vice-President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Making the Most of Your Hardware Advertising. Written for the Tradesman. Too many hardware dealers who make use of newspaper advertising are skeptical of the results. If the results do not measure up to the high claims of the adver- tising space, the fault is not always due to the newspapers themselves. It is quite as often due to the merchants who use media without any confidence whatever in their abil- ity to bring results. newspapers which sell advertising Good advertising always pays. Put the emphasis, however, on the word Or, to put the thing a little always 5 “good. differently, “Real advertising pays.” The hardware dealer who believes that advertising is worth while, and who sets out intelligently to make the most of his advertising, is going to get results. Too many merchants, however, ad- vertise because their competitors use newspaper While they don’t see exactly how they stand to gain by advertising, they are fearful that if they don’t advertise, they will lose some- thing. Quite often the hardware dealer leaves the task of preparing his copy to some emissary of the newspaper. Such copy is apt to be bright, lively newspaper copy writer usually has a good com- mand of words. But at the same time it may lack effectiveness, for the sim- ple reason that the newspaper copy writer is doing the same thing for a score or a hundred of merchants and his knowledge of a score of different businesses is apt to be sketchy and space. and interesting, for the superficial. Such a writer can help the merchant to put his copy in presentable shape; but preparation of good advertising copy requires a thorough knowledge of the particular business it is meant to help. A good many merchants fan- cy that preparing advertising copy is merely a matter of choosing the right words; that it is a literary stunt. This, however, is a mistake. Any hardware dealer who knows his business, who knows how to meet customers and talk to them effectively, and who has a reasonably effective command of terse and simple English, can write good advertising copy. The best advertising copy in my town is that of a grocer who knows the grocery business from the ground up and who has developed a knack of selecting the exact words that will make any article appetizing. He had no special training for advertisement writing, but he studied the advertise- ments of other merchants, studied his goods, and by practice developed ex- ceptional skill. Any merchant willing to put forth a little extra effort can learn to write good advertising for his business, Many merchants think the advertise- ment itself should do the selling. This is perhaps expecting too much. The best an advertisement can do is to put the customer in the buying mood, get him interested, and get him inside the store. Then it is up to the salespeople to make the sale. One thing the public will desire to know is, “What prices are you ask- Furthermore, almost all except the very cheapest buyers wish to be informed as to the quality of the arti- cles you offer. To advertise one thing and attempt to sell something “just as good” is a serious mistake. Good advertising is founded on absolute good faith. You can’t play on words, or indulge in trickery. Just so, to advertise a line of articles when you have only a few odd sizes in stock, and then be obliged to say, “Just out, will have it in next week,” is a mistake. ° It is a good plan to make sure that all your salespeople familiarize them- selves with your advertising. The average man expects that as a matter of course; doubtless the average mer- chant expects it; but I have known a good many cases where salespeople, asked for an advertised special, knew nothing about it. I have even found salespeople who did not know what articles were on display in the win- Worse still, many times a clerk not merely fails to know what is being advertised, but after it has been ad- vertised and the customer brought right to him, he lacks the gumption to demonstrate the article. In such circumstances, the merchant is quite apt to conclude that advertis- ing doesn’t pay. But it does pay where good advertising is supplemented by enthusiastic team-work in which the entire sales staff co-operate. ing?” dows. Advertising consists, not so much of words, as of ideas. The simplest words are sufficient if you have the right kind of ideas. Evolving clever ideas is not so much a matter of sitting down thinking as of studying your goods, and more particularly studying your customers. Get the customer’s angle on the subject by watching the sales you make yourself, and listening in sometimes when your salespeople are putting them across. Thus you'll find out what objections the average individual brings up, and what argu- ments are effective in answering such TRADESMAN July 8, 1925 SODA FOUNTAINS Spring is here. Your fountain will soon make you money. We have some good buys in new and used Fountains and back bars, chairs and tables. Fountain accessories of all kinds. G. R. STORE FIXTURE CoO. 7 Ionia Avenue N. W. Foster, Stevens & Co. - WHOLESALE HARDWARE i 157-159 Monroe Ave. - 151-161 Louis Ave,, N. W. GRAND - RAPIDS - MICHIGAN BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Automobile Tires and Tubes Automobile Acessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep-lined and Blanket - Lined Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle -“ ese July 8, 1925 MICHIGAN TRADESMAN 23 objections. Advertising is merely a friendly talk between the store and the average individuals who are its customers. Some phrases cuiled from timely advertising may prove helpful at this season. Here is a bit from a wash day advertisement: “Wash Day is what you make it. If you wish to make wash day easy, see our stock of laundry supplies, wash- ing machines, wringers, wash boards, tub stands, boilers, irons, and other helpful helps.” A timely suggestion to campers and cottagers: “Your summer home is not complete without one of our tool cabinets. A place for everything and everything in its place. So handsomely designed and finished that it is an ornament to any part of the cottage; so well equipped it is useful everywhere.” This one fits into the Fly” campaign: “Swat the “In homes which are not thorough- ly screened, everyone is experiencing discomfort—to say nothing of running the risk of ill-health, which is even more serious. And when one comes to think of it, the expense of screening doors and windows is not very heavy. The main thing is to get reliable screens which can be used year after year.” A Western hardware dealer offers this suggestion: “Nothing will improve the looks of your bathroom more than artistic bathroom fixtures. You will find our stock of nickel-plated towel bars, soap dishes, sponge holders, toilet paper holders, glass shelves, bath seats, etc. the latest and most up to date. And the prices are very reasonable.” Another timely hint: “This is preserving time, and with it comes the call for kettles, long spoons for stirring, jars, stoppers and a dozen other little things required to make the event a success and to make the work a joy. Talking about preserving kettles, we would like to remind you that our stock has been increased. We have kettles in size from two to thirty quarts. Don’t for- get us when you want any of the other things required for preserving.” Another wash-day chat: “The hardest part of the housework is the washing, when done with tub, wash-board and elbow grease. The machine will do the work in a few minutes with less labor and will not wear or tear the finest fabrics. We will be pleased to have you call and see this washing machine demon- strated.” Here are some other timely sug- gestions: “Ornamental fencing serves a dou- ble purpose. It not only enhances the beauty of your property, but increases its value as well. It protects your lawns and flowers and never fails to add an orderly and pleasing appear- ance. We carry a good stock of or- namental fencing in different heights and styles.” “All kinds of tools for the amateur or craftsman are here, in high grade, at fair prices. We handle only the best tools and guarantee them perfect and reliable. We solicit a trial and know the goods will satisfy you.” “Perhaps your present needs are not fully supplied, or you are struggling along with articles just approaching the end of their usefulness. Either means an unnecessary trouble added to your daily kitchen tasks, that might be easily overcome by a shop- ping visit to our kitchen section, where are arrayed many things of everyday help.” Here, too, is a catchy phrase: “If you see similar goods elsewhere at a higher price do not be surprised —they are worth it!” Victor Lauriston. ———_>--- Stop, Look and Listen. We're traveling on Life’s journey At a forcible high rate of speed, Many are falling by the wayside Therefore, slow down and take heed. case When you've fallen by the wayside And no earthly help is near, Listen to the call of the old prophet, It's hope, courage and cheer. For ages the invitation has been standing And it’s holding good to date; If you keep on rejecting same Some day—it may be too late. There’s a fountain of living water Just step for a moment and think, Oh, every one that’s thirsty Come, to this fount and drink. It's not only for those who have money, It is absolutely free; It’s for life's weary wanderers, Whosoever you may be. This is not a municipal fountain Of which the flow may be shut off at will; In Spring, Summer, Autumn or Winter You may always drink your fill. You don’t have to buy a license Or some patent device to start, The only fee to this fountain Is a true and contrite heart. There is no round-about way to. this fountain, The road is narrow, straight and sure; You may meet with petty obstacles But no signs to detour. Although this road is straight and narrow, Yet of room there is no lack; For, who goes to drink at this fountain Will have no desire to turn back. Look, at the sparkling water It's beautiful to behold, It’s a tonic to the body And a restorer of the soul. Taste of this living water And notice how in you it grows, It will bubble and keep on bubbling Till it overflows. This fountain is Jesus our Saviour, Who gave Himself, ransome for sin; And whosoever will May come and sup with Him. Our journey here is a constant struggle At best it is a strife; If you want to be spiritually contented Drink from the Fountain of Life. Henry J. Baker. —_—_~+ + .____ Port Austin—One of the largest fac- tories in the world devoted exclusively to the manufacture of levels and ma- son’s tools is the Mayes Brothers Tool Manufacturing Co. which has an ad- dition to the main building under con- struc‘ion as the result of a trebling of business during the past year. Organ- ized in 1919, the company has grown from a small institution with three employes to a modern factory with 35 workers and an annual business of about $500,000. The new addition will be 90 feet long and 40 feet wide, giving a total floor space in the factory of nearly 100,000 square feet. The addi- tion will be used for a shipping room, stock room and office. Most of the stockholders of the Mayes company, which is capitalized at $40,000, are resi- dents of Port Austin and Huron county. Frank Kinch, sheep raiser, of Grindstone City, is president of the concern, REYNOLDS SHINGLES FOR PROTECTION—Rey- nolds Shingles are fire-safe. They against are an insurance the hazard of roof-fires. ever-present FOR ECONOMY-—Built to endure, once laid, a Reynolds roof needs no repairs throughout its long life. Its first cost is the only cost. FOR APPEARANCE— The colors of Reynolds Shingles are nature’s own and will not fade. A Reynolds roof is beautiful years after it is laid. H. M. REYNOLDS SHINGLE COMPANY “Originator of the Asphalt Shingle” GRAND RAPIDS ~ MICHIGAN (TEA ESTABLIS: 186§ PCE WE INVITE your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or REPAIRING leather belts that you need quick service upon. Call us on either phone. GRAND RAPIDS BELTING COMPANY Leather Belting Manufacturers 1—3 IONIA AVE. GRAND RAPIDS, MICHIGAN 24 MICHIGAN TRADESMAN July 8, 1925 i — = = as co —=— News and Gossip Regarding Michigan Hotels. Glen Lake, July 7—The Phelps House, at Greenville, has again chang- ed hands. Early in the year, W. F. Burns, who successfully operated it for several vears, disposed of it to C. M. Bushey, and from all reports he was making a success in operating it, but now comes George A. Weydig, a for mer Chicago hotel man, who has pur- chased the furnishings and secured a lease of the property. The Phelps has been one of a very few inland hotels which has been suc- cessfully operated on the European plan and Mr. Weydig proposes to continue it, with a charge of $1 and up for rooms, and he will, in addition to continuing the cafe service, add a lunch counter, as well as make quite numer- ous other changes which will add to the comfort of his guests. Greenville is, as we all know, a right smart little city, and has been favored with two first-class hotels, the Phelps and Winter Inn, both of which have been a credit to the town, and I have no doubt but what the Phelps will con- tinue to fill the bill. I. C. McPherson, for years identified with the Occidental, at Muskegon and Pantlind, at Grand Rapids, but who is now general manager of the San Juan Hotel, at Orlando, Florida, is making his annual visit to Michigan and once more fraternizing with his old time iriends. Orlando is a beautiful city with a population of 22,000 and grow- ing very rapidly and Mac is well pleas- 2d with it and his job. An operating company to control the affairs of the new Hotel Olds, at Lan- sing, is being organized, with Edwin A. Sweet, of the Leland Hotels, Inc., as general manager. The new hotel is to have 289 rooms and the furnish- ings for same are to cost approximately $300,000. The original agreement was to the effect that while the new hotel is sub- stantially a community built enterprise, it is to be one of the Leland chain, though the funds for equipping same were also to be raised locally. While the Leland Co. will control the oper- ating company, there will be a num- ber of local persons on the board of directors. Under the backing of Fred W. Green Tonia will by August 1 have another hotel, which will be operated by George H. Snow, who for the past two years has managed the Hotel Belding, at Belding. For some time Ionia has been short of hotel accommodations. but it has been hoped that the site of the old Bailey House might be used, it being the logical situation for a new establishment. However, the present scheme may work out all right, and I know that if any one can pull it off to a successful conclusion, Mr. Snow can do that very thing. His administration of the af- fairs of the Hotel Belding was very satisfactory and he has gained an ex- tensive friendship among Michigan traveling men. I will look him over later and report more in detail. Just at present the Michigan State Board of Health is making its annual inspection of summer resort hotels. ‘This is provided for by a special legis- lative act and is for the protection of such as come to Michigan for its health giving qualities, and the author- ities do not intend that they shall go away with typhoid fever and kindred ailments. It is a good thing and ought to be extended to include commercial hotels as well. Many of the larger hotels consider it a privilege to show such as are interested through their culinary and other departments and I have no doubt the smaller ones will be glad to extend the same consideration. While there may be certain hours of the day during the meal hours, when this cannot be done conveniently, the well organized kitchen crew will at all times have their lamps trimmed, as it were, and this custom has great adver- tising possibilities. Of course, the ho- tel kitchen which is sloppy and un- tidy is never open for such inspection, but in my visits covering a period of four years, during which time I have been in the kitchens of a majority of Michigan hotels, I have had little rea- son for complaint. Those in charge of such departments, if they retain their positions, usually possess pride enough to want their surroundings to look tidy, and in the other cases the defects of the kitchen usually overflow into the dining rooms, and as a natural conse- quence, the entire institution sooner or later ceases to exist. However, it is just as well to keep a weather eve open for the inspector, treat him with consideration and ac- cept his criticisms in a proper spirit, for his arguments are usually most reasonable and, as a rule, he can give you pointers which will benefit you to the extent of being prepared for him on his next visit. Usually I get around once a vear for my annual “check up” with Big Bill Jenkins, at the Western, Big Rap- ids, but this year he has escaped the ordeal, but that does not prevent my thinking of him frequently, and quite often I run across some traveler who is sold on Bill and his establishment. Probably for the price he charges the landlord of the Western gives more value than a very great many hotels. The Western is operated strictly on the American plan, and when I say American plan I mean that all meals are charged for while the room is oc- cupied, with the exception, that parties stopping with him who are away for the middle of the day visiting adjacent towns, are allowed a rebate for the noon meal if notified in advance. It is the only rational way of operating a country hotel and gives the hotel man a chance to proportion his meals ac- cording to the amount of business in sight—a very great saving, which, in this case, is put right back on the table. D. J. Gerow, of the Hotel Elliott, Sturgis, follows the American plan also and it works out quite satisfactorily. Mr. Gerow, before purchasing the E]- liott, had much experience in hotel op- eration in Wisconsin and he certainly is making a great success of his Sturgis venture. While there is always more or less talk about a new hotel for that city, the public generally will be much better served if Mr. Gerow is permitted to carry out his very ration- al ideas of hotel service, without the in- troduction of unnecessary competition. which would mean a loss for investors and bring no added laurels to the town. His pleasing personality, coupl- ed with his purveying, are winners and CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES $2.50 up with bath CAFETERIA IN CONNECTION The HOTEL PHELPS Greenville, Michigan Reasonable Rates for Rooms. Dining Room a la carte. GEO. H. WEYDIG, Lessee. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon cos Michigan CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 Columbia Hotel KALAMAZOO Good Place To Tie To WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor BARLOW BROS. Grand Raplds, Mich. Ask about our way. , Hotel Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN The Durant Hotel Flint'’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager European Plan 150 Outside Rooms $1.50 and up = HOTEL CHIPPEWA New Hotel wit all Modern Conveniences—Elevator, Etc. Hot and Cold Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 HENRY‘'M. NELSON Manager MANISTEE, MICH. Dining Room Service Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS Rooms with bath, sin le $2 to $2. Rooms with bath, i © $3.50 None Higher. ae eee 150 Fireproof Rooms Excellent Cuisine Turkish Baths WHEN IN KALAMAZOO Stop at the Headquarters for all Civic Clubs Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up. 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL Rates $2.00 and Up Luxurious Rooms ERNEST McLEAN, Mgr. ~ se ea July 8, 1925 MICHIGAN TRADESMAN 25 his methods are the most satisfactory sort of publicity I know of. Recently I took occasion to make the statement that a good hotel is a tang- ible asset for any town. A poor hotel, with slouchy, indifferent management, poorly cooked meals and unclean beds, is the greatest handicap under a com- munity can labor. Just the other day a traveling man told me that rather than put up with the discomforts and ill treatmen of- fered him in some hotels, he would give up his position. This from a man who is reasonable in his demands and by no means a chronic kicker. There are such landlords—too many in fact— who do not seem to possess a grain of sense when it comes to approaching the very people to whom they owe their existence. They fail to realize that the success of successful hotel op- eration is a watchfuiness in seeing that the guest is comfortable and happy. Any other method will fail. Money may “make the mare go” but money is not everything in this world. I would rather be a contented landlord, con- scientious in my service, than to own the coupon clipping machine of the Du- ponts with plenty of raw material to keep it in continuous operation. With the opening of the resort sea- son comes the expectant guest with an appetite for fish. He feels sure that, when he comes to a resort in a lake region, and especially at a place where they include fishing in their repertoire of amusements, his appetite will be ap- peased. But how many times is he disappointed? Not all guests care for fish, but it is no drawback even with them to know that they will be sup- plied, if asked for, and surely they may be in most cases. Then, again, fish served in many places are not at all palatable, either because they are “hold ones” or are illy prepared. The first requisite is freshness. Stale fish are unhealthy and tasteless. When your own guests bring in their own fish and save you a distinct outlay for food, try and show your appreciation of the offering by giving them a square deal. Too many times have I heard hotel men make the excuse that they did not serve fish because the cook re- fused to prepare them. About as flimsy an offering as could be imagined. If I did not fire the cook I would pre- pare them myself. Serving fish brought in by one’s own guests is a function which should be strictly ob- served by anyone who pretends to op- erate a summer resort legitimately. Another trouble with the fish propo- sition is to take care of them properly after they have been secured. Fish should be firm when cooked. After they have been properly dressed they should be kept out of water, and even before they are prepared it is a great mistake to leave them in water. In storing them in the refrigerator, do not allow them to come in contact with the ice, but rather place them in some receptacle which may be placed di- rectly on the ice. Properly they should be wrapped in clean muslin and placed on a shelf in the refrigerator where they will be properly chilled without direct contact with the ice. Their subsequent treatment will be much more easily accomplished and the completed product will show the dif- ference. Nowadays many institutions “plank” almost any variety of fish It is a most satisfactory way of preparing them and most palatable. Maple or rock elm boards 1% inches thick are best for this purpose, but oak will a7- swer when the others are not procur: able. Heat your plank, place your fish thereon, skin down, season, add a few pats of butter and your oven, if effi- cient, will do the rest in fifteen minutes. If you must fry them, have your pan, with an adequate amount of butter and lard, equally proportioned, sizzling hot, brown them appetizingly. and remove them from the pan to some hot dry re- ceptacle and I’ll wager your guests will do the rest pleasurably. Frank S. Verbeck. Gabby Gleanings From Grand Rapids. Grand Rapids, July 7—Stephen Clark has taken the position of office man- ager for Tunis Johnson. Mr. Clark was State bank examiner for 4% years, since which time he was _ associated with a brokerage firm for about two years. C. Thomas Stores now have fifty retail groceries, located as _ follows: Grand Rapids, 36; Holland, 2; Ionia, 1; Muskegon, 5; Lowell, 1; Saranac, 1; Lansing, 1; Rockford, 1; Greenville, 1; Muskegon Heights, 1. H. G. Stanton, who conducted a gen- eral store eleven years at Caledonia, but who has been engaged in farming for the past five years, has erected a two- story frame store building at Stanton Corners, three miles West of the city limits, on West Bridge street road, and will engage in general trade. He has platted the farm and sold most of the land in one to ten acre tracts. Ed Morley, one of the veteran sales- men of the furniture industry, was tell- ing the other day about the difference between things now and what they were a half century ago. At that time he lived in Boston, where most of the furniture made in America was built. Ed tells of the rush bottomed chairs they used to make there and sell for $4.50 a dozen. His father kept a retail store and one of Ed’s jobs was to carry these chairs from the factory to the store, taking them four at a time on his back. “We used to sell a ten- piece bedroom suite for $35 in those days, too,” said Ed, “but who would want to return to those days of 75 cents a day wages and carrying things on your back?” Joshua H. Colby, aged 74, vice- president of Brown & Sehler Co. until his retirement a year ago, died Mon- day in Ann Arbor. Mr. Colby was well known to hardware dealers throughout Western Michigan, having been engaged in that business for many years. He was born in Court- land, and after finishing his education, went to Rockford where he conducted a hardware business for three years, later moving to Muskegon Heights, and then to Hart, where he established the Colby-Stitler company. His connec- tion with the Brown & Sehler Co. ex- tends over a period of about twelve years, he becoming vice-president upon the death of Mr. Brown some years ago. He was a member of Fountain Street Baptist church and of the Masonic order. For many years he lived at 115 Madison avenue. Besides the widow, he is survived by one son, Dr. Walter Colby, professor at the University of Michigan. Funeral ser- vices will be held in Muskegon, Wed- nesday afternoon. ——>-- Too Many Duty Days. Flint, July 7—We are told that the President endorses “Golden Rule Sun- day.’ Without doubt he casts no aspersions on Golden Rule Monday, Tuesday or Wednesday; possibly he might approve of practicing such an observance in January, February and March. We have so many Sundays now— Mother’s Day, Children’s Day, Good Roads Sunday—is it necessary to add another to the calendar? Isn’t there some influential person who, in the name of common sense, can suggest a more dignified and less hackneyed way of reminding us to do our every-day duty? Mary E. S. Gold. —_—_---___- C. I. Richards, dealer in general merchandise at Davison, renews _ his subscription to the Tradesman for the seventh year and says: “The Trades- man is sure a valuable paper. I would not want to keep store without it.” Do Not Look For Extended Rise. Although raw silk has been notably firm during the past few weeks, large- ly because of the prices paid for new season silk cocoons, important factors here do not look for the average of prices for silk to go into Fall goods to rise much above present levels. Price resistance to any advance from present quotations is very strong and will grow proportionately greater with any rise. In addition to this, stocks in the local market are credited with being larger now than in two months past, while new season silk is beginning to come forward in quantities. At the same time, manufacturers have yet to cover much of their needs for August and further ahead, so that there may be brief spurts from time to time. Most of the mills, however, are definitely following the policy of buying on re- rather than covering more than a month or five weeks ahead. ——— The man who does as he pleases seldom pleases. cessions, Insurance ASSETS: Piece. 31, 1918 __... ee. ai, 1 __ Pree oi. 1934 _.._.._.... dune 20, 1925 .__..___ LIABILITIES: Adjusting Reserve —_-- Accrued Salaries and Commissions Surplus __.__. Citizens MutualAutomobile Statement of June 30,1925 a. 1016... .....__- $ 4,083.34 Unpaid Claims Reserve _-$ 95,050.00 Unearned Prem. Reserve. 497,998.32 __ 69,424.91 __ 187,392.51 __ 565,225.96 ee ee $686,182.93 __ 5,000.00 __ 17,840.00 615,888.32 anes $ 70,294.61 During the months of April, May and June, the company wrote and renewed 21,181 policies, the largest volume of business ever written by an automobile in- surance company exclusively in the state of Michigan. yy . ‘ u . The company has paid 30,868 claims at a_ total of $2,555,161.18 since organization. If not insured, call on The Citizens’ Mutual Automobile Insurance Co. HOWELL, MICHIGAN Company Local Agent or write RAM ONA “The Home of Good Shows” Daily Mat. 3 P. M. Nights 8:30 PopuLarR Prices KEITH’S NEW YORK Now Playing HERBERT CLIFTON In “Travesties of the Weaker Sex.’’ LYDELL & MACKEY In “Old Cronies.” HENRY MARGO & CO. In ‘Tints and Tones.” SAM LIEBERT & CO. Noted Character Actor in ‘‘The End of the World.’’ MITCHELL BROS. Singing Banjoists from the South. Frances, Ross & DuRoss Three Aces of Variety. KTHEL MARINE & Co. A Study in Art. RAMONAGRAPH For Resrervep Seats Call Dial 22-496 or Procure Tickets at Peck’s Drug Store or Pantlind Style Shop. 26 MICHIGAN SY — S “> DRUGGISTS SUNDRIES | er ve 5 ood) YY ot aw) <, 5 Wh) = - = = = - - = = = SS os ing ——=> ~ = thy co a =i To) ie SS | \ { J Z “OG Valid Reasons Why You Should Go To Muskegon. It is related upon good authority that a pill-roller from another city in Mich- igan thought his city would make a better convention city for the M. S. P. A. than Muskegon would. There- upon he stated his claims before sev- eral of the officers and the advantage of the two cities were compared. The pill-roller from the other city waxed very eloquent about his town. After considerable time, a Muskegonite ask- e dhim if he had a lake in his city the size of Lake Michigan. He admitted that the nearby lake was very small in comparison with Lake Michigan. “Well,” said the man from the Saw- dust City, “if you were as good a you are a blower, you would have Lake Michigan by your town too.” Now let us hear how Muskegon has made good. When the old timer hears that the Michigan State Pharmaceutical Asso- ciation will hold its forty-third annual convention in Muskegon this fall, he will start to pack his grip right away. For it was in 1912 when the M. S. P. A. held the one convention in Muske- gon that was never forgotten. And the one outstanding feature of this convention was the boat ride on Lake Michigan. Since then the M. S, P. A. has grown to be the best organized trade organization in Michigan. Muskegon has grown from the “Sawdust City” to a manufacturing port that has its place in the sun in commercial circles. The lake boats have increased in size and luxury until they are floating palaces. 3ut old Lake Michigan is just holding its own. We can promise you that the convention will be as warm a con- vention as the one was thirteen years ago and the boat ride will be repeated and we won’t give the old timer the chance to say “Conventions aren’t what they used to be.” The convention dates are August 5, 6 and 7, Wednesday, Thursday and Friday. The official hotel is the Oc- cidental. Get your reservations in early, write to E. J. Torbeson, chair- man of the Hotel Committee, 117 West Western avenue, Muskegon, about your reservation at once. This date was selected with a great deal of care. The committee wanted you to come to Muskegon when it was at its best. If you want the Missus and children to have a good time this vacation, go to Muskegon in August. The line-up of speakers this year will be top-notchers from the first rap of the gavel to the farewell. Walter Pitz, of the Research Department of Fred- erick Stearns & Co., is going to give us a talk on Insulin which will be un- sucker as derstandable to us all. Mr. Pitz will bring along a pen of guinea pigs and will prove all his statements by experi- ments upon the guinea pigs. Mr. Pitz is well recommended as a very entertaining speaker. Last year we had a very good paper from our old friend, Henry Mason, on the turnover question. This year we will have with us Dr. H. S. Noel, with the Eli Lilly Co., who will present the other side of the problem. If you heard Mr. Mason last year, you will want to hear Dr. Noel this year. If you missed Mr. Mason, you will want to hear Dr. Noel and profit by his paper anyway. Dr. Noel has been well liked wherever he has presented his paper and has an excellent reputation as a speaker, Right along on that dollar and cents proposition comes J. L. Buell, of Parke Davis & Co., with his paper, “Making Two Blades of Grass Grow Where One Grew Before.” This is another angle to look at the turnover question from. If we can make two sales grow where one grew before, our turnover is doubled. Anyway that is the one ambition that we all have and none of use can afford to miss Mr. Buell. Senator Karcher, of Rose City, will be one of the luncheon speakers and there are few druggists that have not heard of Senator Karcher. The Sena- tor is a druggist himself and he is the one who introduced the Pharmacy Ownership Bill in the Senate. The big stag party which always brings the delegates together into one mutual brotherhood will be put on with all the trimmings. The Hyenas will be there and all the cubs will be train- ed to eat out of the hand of the great Hyena in full view of the audience. The ceremonial will be given with all due solemnity and the candidates are now being gathered from the four cor- ners of Michigan. A feature of the stag party will be the illustrated lec- ture presented by Dr. R. S. Dixon, of the Detroit Board of Health. Dr. Dixon is going to very kindly bring us right to stern facts on venereal dis- eases and the stag party will be turned from play to real thought by this paper of Dr. Dixon’s. For obvious reasons, the stag party will be the most oppor- tune place to present this illustrated lecture on venereal diseases. There will be an open session of the Resolutions Committee on the boat. If you have anything you want to present bring it with you. Bring your fighting clothes, but be sure and be there. The debates will be worth hearing. The election of officers will also be made during the boat ride. If you think that you are so keen about identifying specimens, better come along and try your luck. Bring TRADESMAN the Missus and let her try, too. But better post up before the convention because there are prizes on this. Be sure and bring the Missus and stay all three days. There will be a luncheon for everyone on the opening day. Then there comes the grand ball. On the second day the ladies are en- tertained in the morning and given their luncheon by the Walker Candy Corporation. The men have a luncheon together. The big stag and Hyena party comes off that evening, Dutch lunch and all. There is a theater party for the ladies. During the afternoon there is the big boat ride for all. This is only a portion of the entertainment program. There will be a basket full of souvenirs for everybody and your family will never regret they came. Remember— This will be the biggest convention the M. S. P. A. has ever held. The days are Wednesday, Thursday and Friday, August 5, 6 and 7. The official hotel is the Occidental. To write to E. J. Torbeson, 117 West Western avenue, Muskegon, for hotel reservations. Now. To stay all three days. To bring the family. To be prepared to have the time of your life. To make this profitable to your busi- Louis V. Middleton, Sec’y. ness. —_22>—____ The Pharmacy of Ancient Greece and Rome. Before entering into the discussion of Greek pharmacy proper it is perhaps not out of place to give some attention to an item of etymological interest to the pharmacist. Perhaps the earliest clear-cut definition of a drug was given by Galen during the second century of the present era. Any remedial drug was termed “Pharmakon,” something which, when taken into the living body produces an alteration in its component tissues or organs, whereas foods or nutrient elements were defined as sub- stances which simply cause an increase of the parts. Galen was in the habit of keeping his simple drugs and combinations of drugs of the more costly kinds, care- fully stored in locked wooden boxes in a room which was devoted to this special purpose and which he termed the “Apotheke.” Originally, therefore, the “apothecary” was simply the per- son who had charge of this room in which the drugs and spices were care- fully “placed to one side,” for safe keeping. At a later period, when the caretaker became also the compounder of drugs, another word of a more com- prehensive significance—that of “phar- macist’”’ (whose derivation must by now be obvious) gradually supplanted the term “apothecary.” Concerning the first origins of Greek pharmacy the material is rather scanty and conclusions somewhat doubtful and premature. A number of drugs habitual- ly used by the Greeks, such as an- dropogon, cardamons, and Sesame or- ientals, are of Indian origin. In fact, there is ample evidence that the Greeks inherited, in common with many other peoples of the Mediterranean, a whole system of magical and non-rational pharmacy from the Orient and even remoter ancestry. Melampus was considered by the _ versified one. July 8, 1925 Greeks the first mortal to have practic- ed healing. In one case he prescribed rust, probably the earliest use of iron as a drug. Moreover, Herodotus and Pausanias credited Melampus with the discovery of the purgative properties of hellebore root. Pythagoras, the philosopher, introduced oxymel of squills from Egypt to Greece and was a strong believer in the medicinal prop- erties of onions. He also worshipped the medicinal virtues of cabbage and mustard. His followers, the pythagorians, em- ployed external remedies in divers forms: lotions, ointments, oils, etc. Internal medicine was in a very rude state as is evidenced by the observa- tions of Homer, that Nestor, when Machaon was wounded at the siege of Troy, ordered him to take Pramnion wine, with cheese, onions and meal, as a curative measure. Hippocrates, of course, was the fore- most physician of the Greeks, and his pharmaceutical remedies are of interest. The drugs that he used were, for the most part, evacuants, and the sub- stances employed ranged in activity from hellebore and spurge to asses’ milk. In ordinary cases of constipa- tion he prescribed laxative herbs such as beets, cabbage, but for the more drastic cases he had in reserve such drugs like elaterium, scammony and spurge. When narcotics were indicat- ed he had recourse to mandragora, henbane and poppy-juice. Some of the Hippocratic drugs have stood an empiric test of many centuries and survive both in popular and scien- tific use. Hyoscyamus, recommended in quantities (maleria), reappears as hy- oscyamine in one of the latest profes- sional lists of anti-malerial remedies, while Cinquefoil (Potentilla reptans) which Hippocrates administered in tertians is still a popular remedy for ague in Europe. Hippocrates’ pharmocopeia was a di- The animal kingdom furnished cantharides, bile and the flesh of animals; the mineral kingdom fur- nished preparations of copper and vari- ous salts. He never employed a direct sudorific. His narcotics were opium, mandragora and henbane; his febrifuge was wormwood and centaury; his emetics were asarum, white hellebore and Antycire hellebore; his purgatives were: elaterium, scammony, Cnidian berries and colocynth. As to forms of administrations, there were external applications, dry and moist fumiga- tions, gargles, oils and ointments. The oils were made from infusions of plants, the ointments consisted of oil and wax. For internal medications he employed decoctions and infusions of vegetable plants. He made frequent use of powders, plant-juices, wine mix- tures, oil, honey, vinegar, and other liquids both simple and complicated. He also employed solids, extracts, gums, resins, and powders mixed with honey. He dispensed these ingredients in a variety of. forms: eye-salves, long masses analogous to suppositories or pessaries, and finally sugar-coated pills to disguise the more disagreeable in- gredients. In the course of time the knowledge of drugs increased, and a series of cele- brated preparations came into existence. Thus, diachylon plaster was invented . pa FAR RG ORES NRE July 8, 1925 MICHIGAN by Menecrates in 1 A. D., and was used by him precisely for the same purpose that it is used to-day. About 150 years previously a sect called the Essenes was established for the study of cura- tive and poisonous substances. The members were not physicians, and one of the most prominent was King Mith- ridates, who invented mithridatium, certainly one of the most celebrated pharmaceutical preparations that the world has ever known. This prepara- tion consisted of a collection of twenty leaves of rue, a few grains of salt, two walnuts, and two figs, intended to be taken every morning and followed by a draught of wine. During the excavations carried on at the site of Pompeii, there were discov- ered three houses which bore every ap- pearance of having been occupied by apothecaries. Among the objects found in these places were: A bronze box equipped with apparatus required for mixing ointments; a few surgical in- struments; several glass receptacles which had evidently at some time con- tained fluid or semifluid pharmaceuti- cal preparations. such drug shops scattered throughout Rome in early times, and pharmacy, particularly towards the end of the Empire and onward, was a flourishing There were many profession in Rome. The general descriptive term applied to druggists was Pharmacople. The pharmacopla were essentially herbists, who in turn were furnished with medicinal plants by the rhizotome. sold their wares in special public booths or hawked them about in the city and the country. Besides drugs their shops contained objects of all sorts: amulets, prophylactic rings as a charm against poisonous bites, lenses to light fires, and other sundries as unrelated to phar- macy as the modern drug store car- ries to-day. As was said before, the pharmacopla were clients of the rhizo- The pharmacopla tome, whose sole object was to gather medicinal plants. The rhizotome were generally a deplorably ignorant lot and were given to the most venerable super- stitions, and they gathered their ma- terial in accordance with certain magi- cal formulae. It was towards the end of the Em- pire that pharmacy acquired any sem- blance to an independent art in Rome. The traditions of Alexandrian Greece were carried over with some degree of faithfulness. The industry of the phar- macoples, or myroples, as they were sometimes called, became separated from those influences which had for- merly caused the profession to be held in such disrepute. There was even some sort of specialization among the pharmacoples, for some became known as unguentarii, others as_ seplasiarii, thurarii, aromatarii, pigmentarii, and myrobrecharii. The routine in a drug store on an- cient Rome was somewhat after the fashion as in one of to-day. The medi- cines of regular practitioners were sold with the label which specified the name of the drug and of its inventor, the in- gredients, the disease it was to be used for and the method of taking it. The regular physicians bought medicines already compounded by the druggists, and the latter, as is oftentimes the case to-day, did quite a lot of prescribing on his own account. Cosmetics in those days was as profitable a business as to-day. Vari- ous oils for sleeking back the hair, pommades, perfumes, hair-dyes, eye- brow dyes (!) soaps, dentrifices, and various powders and face creams were sold. Depilateries were much in vogue, and were usually made from arsenic and unslaked lime, but also from the roots and juices of plants. They were first used only by women, but in later Continued on page 31) 1925 Holiday Line SAULT STE. MARIE July 10 to July 26 (Inclusive ) It is our privilege to make our usual yearly an- nouncement to the trade that our line of HOLIDAY GOODS, and STAPLE SUNDRIES, will be on display in the SOO from JuLy 10TH To 26 INCLUSIVE. Our MR. HOSKINS will again have charge of the line (the very best we have ever shown) and will have his headquarters at the PARK HOTEL. We trust that the trade will get in touch with MR. HOSKINS by wire or telephone so that he may make his ap- pointments to the best advantage of all. HAZELTINE & PERKINS DRUG CO. GRAND RAPIDS MICHIGAN MANISTEE Ammonia Water, 26 deg. -. 10 Water, 18 deg. -_ 09 Water, = deg. -- aa Carbonate -_---- Chicride’ “Grand iene Balsams Copaiba —_...___.. 1 20 Fir (Canada) .. 2 cg 80 Fir (Oregon) --- 1 00 Barks Cassia (ordinary) - Cassia (Saigon)-.- Sassafras (pw. Sic) — Cut wee) Berries Cuheb 2. Bian Juniper —...._..___ 09 Prickly Ash -----. Extracts Licorice —......._._. we Licorice powd. --- Flowers Aroies 25 Chamomile Ger.) 20 Chamomile Rom. Gums Acacia, Ist ...-- Acacia, 2nd ~-.-~_ Acacia, Sorts --- Acacia, Powdered Aloes (Barb Pow) Aloes (Cape Pow) Aloes (Soc. Pow.) Asafoetida ------ Guaiae —....___... Guaiac, pow’d -- Kino Kino, powdered Myrrh -----..___. iasiss, powdered @ Opium, powd. 19 65@19 > 19 65@19 Shellac 90 Shellac Bleached 1 Opium, gran. Tragacanth, pow. Le Tragacanth -.-- 1 1802 Turpentine ------ @ 2 Insecticides 15 Arsenic —._._... Blue Vitriol, bbl. Blue Vitriol, ison 08 Mix Dry 12% Bordea. Hellebore, White powdered ----.. Insect Powder ~- Lead Arsenate Po. 17@ Lime and Sulphur Dey... Paris Green —._-_. 22@ Leaves Buchu —.....__ Buchu, powdered Sage, Bulk ----.- Sage, % loose --- Sage, powdered__ Senna, Alex. -—- Senna, Tinn. ---- Senna, Tinn. pow. Uva Ursi ----- ino Olls eae Bitter, Pi ay Bitter, artificial ...--. Almonds, Sweet, tree Almonds, Sweet, imitation —----- Amber, crude -- Amber, rectified Anise ---------- Bergamont ------ Cajeput -—--.--- Cassia —....-—- — tor ---.——— Cedar Leaf ---- Citronella ---.-- Cloves —.____. Cocoanut ------- Goad Liver —_-__- Croton = Cotton Seed _— Cubebs ------- Eigeron -------- Sucalyptus ----- Hemlock, pure_ Juniper Berries_ Juniper Wood - Lard, extra ---- Lard, No. 1 ---- a OD pest pt et et OT et et _ amp fat ed OD ped SD Olive, Malaga, yellow —....... 2 75@3 Olive, Malaga, green... 2 75@3 Orange, Sweet_. 4 50@4 Origanum, pure @32 Origanum, com’) 1 oom: Pennyroyal .... 3 00@3 Peppermint -. 18 00@18 Rose, pure _. 13 50@14 Rosemary Flows 1 25@1 Sandalwood, «(1G GIG Sassafras, true 2 60@27 Sassafras, arti’l —~ 90@1 Spearmint ..._..__ 7 00@7 Sperm 2 1 60@1 Taney 5 00@5 Var USP 50@ Turpentine, bbl. -. @98% Turpentine, less 1 0691 19 Wintergreen; lege 6 00@6 Wintergreen, sweet birch _....._ 3 00@3 Wintergreen, art_. 80@1 Wormseed -_-._ 6 00@6 Wormwzod _... 8 50@8 Potassium Bicarbonate —____ 35@ Bichromate ___-__ 15@ Bromide .......... 69@ Bromide —.......... 54@ Chlorate, gran'd 23@ Chlorate, powd. On Near 16@ Cyanide 80@ Iodide -.._.-.... 4 30@4 Permanganate .. 20@ Prussiate, yellow 65 Prussiate, red __ 1 Sulphate .......... 35@ Roots Alka ot -. 25@ Blood, powdered. 35@ 3 Jslantus- 5@ Elecampane, pwd 25@ Gentian, powd.._. 20@ Ginger, African, powdered ae 30@ Ginger, Jamaica 60@ Ginger, Jamaica, powdered —____- 55@ Goldenseal, pow. @7 Ipecac, powd. .. 3 75@4 Licorice 35 Licorice, powd. 20 Orris, powdered 30@ Poke, powdered. 35@ Rhubarb, powd. 1 00@1 Rosinwood, powd. @ Sarsaparilla, Hond. ground .......... @i Sarsaparilla Mexican, ground —........ Seupe __........ 35@ Squills, powdered 60@ Tumeric, powd. 17@ Valerian, powd. J Bod te. 13@ Canary —............ 13 Caraway, Po. .30 25 Cardamon -.---- Coriander pow. .30 .20@ ee 12%@ Fennell _.........__ 25@ ee oe 09 Flax, ground _... 09 Foenugreek pow. 15@ hom _.._....... 8@ Lobelia, powd. _. @l Mustard, yellow_. 15 Mustard, black __ 20 Povey 22@ Quince -..--... 1 50@1 Hage 22. 15@ Sabadilia eG 25@ Sunflower --_--. 11%@ Worm, American 30@ Worm, Levant _.4 25@4 Tinctures Aconite ..__....._. @1 ee @1 Ane @1 Asafoetida —-_---- @2 Belladonna --_--~-- @1 3 Benszoin .._....__ 2 Benzoin ee D2 Buchu .......- @2 Canthraradies — @2 Capsicum ae 33 Catechu ~-..----- 1 jodie ............ Iodine, Colorless on, Che. .......... 4 ee Myrrh Nux Vomica --.. Cnn .......... Opium, Camp. — Opium, Deodors’d Bhuharh Paints. TRADESMAN 27 Prices quoted are nominal, based on market the day of issue. Acids Lavendar Flow... 8 eee = Ciichonaé .......... @2 10 Boric (Powd.) ~~ eo oe tot #8 Colchicum ------ 80 wee — 3 Linseed, bid, bbl. @1 Cubebs ---------- 00 Citric __ Linseed, bid less 1 17@1 ; Digitale ......... 80 Muriatic Linseed, raw, bbl. @1 07 Gentian 35 Nitric _ Linseed, ra. less 1 14@1 2 : 5 oes Oralie Mustard, artifil. os. @ 50 Ginger, D. S. -. 80 Sulphuric —_____- Neatsfoot -.._.- 1 36@1 Gusise _....... 20 Tartaric -_-_-_-- Olive, pure ---- 3 75@4 Guaiac, Ammon. 00 Lead, red dry ~. 1544@15% Lead, white dry 154%@15% Lead, white oil Ochre, yellow bbl. Ochre, yellow less 24%@ Red Venet'n Am. 3%@ Red Venet’n Eng. rusty Whiting, bbl. _ Whiting kL. H. P. Prep... 28 Rogers Prep. __ 2 8 Miscellaneous Acetanalid Are Alum. powd. and ground ............ Bismuth, Subni- Ware i. (ae Borax Xtal or powdered Cantharades, po. 1 7 Caldinel 4. Capsicum, pow'd Carmina 2. Casia Buds —.. Cloves Chalk Prepared_ Chioroform _....... 61 Chloral Hydrate 1 36q@1 12 10@ Cocaine —..... Cocoa Butter ..... Corks, list, less COMDOGTAM 3 ccccunss Copperas, Powd. Corrosive Sublm 1 68@1 Cream Tartar __.. 31@ Cuttle bone ........ Dextrine 6 Dover's Powder 3 tg Emery, All Nos. Kmery, Powdered Epsom Salts, bbis. Epsom Salts, less me. Ergot, powdered — Flake, White -._- Formaldehyde, Ib. Gelatine ......-«« 50@ 40@50% 2 10 - 15% @15% 10 1 38 50 15 ov 15 10 10 1 00 20 30 90@1 06 Glassware, less 65%. Glassware, full case 60% Glauber Salts, bbl. Glauber Salts less e Glue, Brown --_. Glue, Brown Grd is Glue, white -... 27% Glue, white grd. Glycerine - ~~... RiGee 65 FOGG nce nn 6 45 lodoform ....... 7 36 Lead Acetate PERCE oe ee @02% lu 30 20 36 36 45 Mace, powdered — 50 Menthol ..... 15 50@16 00 Morphine -_-. 11 18@11 93 Nux Vomica -_... 30 Nux Vomica, pow. 26 Pepper black pow. 35 Pepper, White —- 45 Pitch, Burgundry 16 Quaasia: on. n 1 15 Games _.... 33 Rochelle Salts —. 35 Saccharine -—- -.. 30 Salt Peter _.-_.... 22 Seidlitz Mixture 40 Seap, green -.... 30 Soap mott cast. 22% 26 Soap, white castile CONE res 50 Soap, white castile less, per bar -... @1 45 Sede Asn... 3 10 Soda Bicarbonate 3%4%@ 10 Sada, Sal... 02 63 Spirits Camphor 35 Sulphur, roll .__. 10 Sulphur, Subl. --- 16 Tamarinds ...... 36 Tartar Emetic 1% Turpentine, Ven. 16 Vanilla Ex. pure 1 26 Vanilla Ex. pure 2 50@3 00 Zinc Sulphate .... 06@ 16 MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. are liable to change at any time, and country merchants will have their orders filled at market vrices at date of purchase. ADVANCED Flavoring Extracts Pork Canned Peas DECLINED Karo Syrup Matches Sugar Prices, however, AMMONIA Instant Postum, No. 9 5 00 Beef, No. %, Qua. sli. 1 75 Instant Postum No. 10 4 50 Beef, 6 or Qua. sli. 2 50 Arctic, 16 oz, -_--____ : a Postum Cereal, No. 0 2 25 Beef, No. 1, B’nut, sli. 4 50 Arctic, 32 oz. ----____ 5 Postum Cereal, No.1 270 Sap ao ee 35 Post Toasties, 36s _. 3 45 Beefsteak & Onions, & 8 2 75 Fost Toasties, 24s -. 3 45 Chili Con Ca., 1s 1 35@1 45 Post’s Bran, 248 ....270 Deviled Ham, %s ___ 3 20 BROOMS ie Ham, oe --- 3 60 Parlor Pride, doz, ____ 5 25 _@mbure Steak fen 15 Standard Parlor, 23 Ib. 7 25 Potted Beef, 4 oz. ... 11 Fancy Parlor, 23 Ib. 8 a4 Potted Meat, % Libby say, tix. Fancy Parlor 25 lb. 9 2 Potted Meat, % Libby 90 Be. Fey. Parlor 26 Ib. 10 09 Potted i a a sa74 : = rere ernehinieeetninneanier ‘otte am en Whisk, INO. Bo 2 76 veenns Saus.. oe 1 - enna Sausage, Qua. oo” Veal Loaf, Medium .. 2 30 Solid Back, 8 in. ___. 1 50 Solid Back, 1 in. _-_- 1 75 Baked Beans Pointed Ends ______ 125 Campbells .---_________ 1 15 Quaker, 18 oz. _...____ 95 Stove Fremont, No. 2 ______ 1 20 BRRiBr os 180 Snider, No. 1 WW aa. OD No: 6) 2 200 Snider, No. 2 __._... ] 25 625 Peerless _....2 . 260 Van Camp, small __.. 85 10° Ib. pails, per doz. 8 20 Shoe Van Camp, Med. _... 1 15 15 lb. pails, per doz. 11 20 2 25 25 lb. pails, per doz. 17 70 yO _ ----2---------- 300 CANNED VEGETABLES. BAKING POWDERS So Asparagus. BUTTER COLOR No. 1, Green tips 4 60@4 75 Arctic, 7 oz. tumbler 1 35 No. 21%, Lge. Green 4 = Queen Flake, 25 Ib. keg 12 Dandelion, --.__.. 2 85 Bean, cut 22 Royal, 10c, doz. _._.... 95 Nedrow, 3 oz., doz. 2 5@ Ww. ones, 10 [Sen “A Royal, 6 0z., doz. -. 2 70 CANDLES Green Beans, 2s 2 00@3 75 Royal, 12 oz., doz -_ 5 20 ctric Light, 40 Ibs. 12.1 Gr. Beans, 10s 7 50@13 00 eee aD ost doa. 2 22 Blamper, “Anas MY HEEL woaner'a gr ase os : ffine, 68 —______ og Lima Beans, 2s, Soaked 95 poaee’ go a : Red Kid. No. 2 1 20@1 35 BEECH-NUT BRANDS. Scking 2 2 oo =. oe S 75 i box .. eets, No. 2, cut .._- Tudor, 6s, per Beets, No, 3 eut mat 1 a0 CANNED FRUIT. orn, No stan Apples, 3 Ib. Standard 160 Gorn, No. 2, Fan. ae Apples, No. 10 _. 4 — 60 Finan No i. yy: Bei 75 Apple Sauce, No. 7 60 Hominy, No. @ 1 00@1 15 Apricots, No. 1 1 35@1 90 Onn to , as 2 00 Apricots, No. 2 -___ 3 85 one No. 2 sg — 1 60 Apricots, No. 2% 3 00@3 s Dehydrated Veg. Soup 90 Apricots, No. 10 -—__ Dehydrated Potatoes, lb. 45 Blackberries, No. 10 10 00 Mushrooms, Hotels __.. 42 Blueber’s, No. 2 2 00@2 75 Mushrooms, Choice __. 63 Blucberrice, No. 30-~"98 8 Mushrooms, Sue Seca $3 —. No. 2% = BAD Peas, No. 2, Ei. - at WITH CHEESE AND id iy as > os antes all flavors ______ 60 ee a 70 Fruit Prope 2600 70 Caramels __.__.____- Soe OD Sliced bacon, large __ 4 50 Sliced bacon, medium 2 70 Sliced beef, ‘large a Sliced beef, medium _ 2 80 Grape Jelly, large ___ 4 50 Grape Jelly, medium__ 2 70 Peanut butter, 16 oz. 4 70 Peanuts butter, 10% oz 3 25 Peanut butter, 6% oz. 2 00 Peanut butter, 3% oz. 1 26 Prepared Spaghetti __ 1 40 Baked beans, 16 oz.__ 1 40 BLUING Original condensed Pearl i Crown Capped I 4 doz., 10c dz. 8F 3 dz. 15c, dz. 1 26 BREAKFAST FOODS Cracked Wheat, 24-2 3 85 Cream of Wheat, 18s 3 60 Cream of Wheat, 24, On 2 80 Pillsbury’s Best Cer’l 2 20 Quaker Puffed Rice. 6 60 Quaker Puffed Wheat 4 30 Quaker Brfst Biscuit 1 90 Ralston Branzos _... 3 20 Ralston Food, large _. 4 00 Saxon Wheat Food -. 4 90 Vita Wheat, 12s ______ 1 80 Post’s Brands. Grape-Nuts, 24s ____ 3 80 Grape-Nuts, 100s -___ 2 75 Instant Postum, No. 8 6 40 Peas, No. 2, Slit, Cherries, -No. 10 —. June Loganberries, No. 2 > Peaches, No.1 1 25@i 30 i eae 5 Peaches, No. 1, Sliced 1 - Peas, Ex. Fine, French 36 Peaches, No. 2 ...._ fe q 2 Pumpkin, No. 3 1 35@1 60 Pumpkin, No. 10 4 50@5 60 Pimentos, %, each 12@14 Pimentos, %, each __ 27 Sw’t Potatoes, o 2% 1 60 Saurkraut, No. 3 1 40@1 50 Succotash, No. ; 1 =e 50 Succotash, xo. #, glass 2 80 2 Peaches, No. 2%4 Mich Peaches, 2% Cal. 3 25@3 7 Peaches, 10, Mich, — i Pineapple, 1, sl. 1 80@2 00 Pineapple, 2 sl. 2 80@3 00 P’apple, 2 br. sl. 2 65@2 &5 P’apple, 2%, sli. 3 35@3 - P’apple, 2, cru. 2 60@2 3 00 Spinach, No ae Pineapple, 10 cru. — 11 bo Spinach, Noo 2. a el 90 Pears, No. 2. --—--—- 8 26 Spinach, No. 3-- 2 10@2 50 Pears, No. 2% -.4 00@4 50 Spinach, No. 10 . 6 00@7 00 Plums, No. 2 2 00@2 25 Tomatocs, No 1 4001 60 ee 0. BU anne 278 Tomatoes, No. 3 2 00@2 25 Raspberries, No. 2, blk 3 25 Tomatoes, No. 2, glass 2 60 ae "4 on. eg 10 12 00 Tomatoes, No. 10 __ 7 50 No. 10 ae oe 50 Rhubarb, No. 10 _____ 5 25 CATSUP. B-nut, Small _..____ 8 70 er, 10 1 35 y of Valley, pint 1 76 saa Ch. No. 383 00 00@3 40 Paramount, 24, 8s ____ 1 45 Clams, Steamed, No. 1 1 Paramount, 24, 16s __ 2 40 Clams, Minced, No. 1 2 560 Paramount, 6, 10s _. 10 00 Finnan Haddte, 10 oz. 3 30 Sniders, 8 oz. _._._._. 1 95 Clam Bouillon, 7 oz... 2 50 Sniders, 16 oz. _.___ 2 95 Chicken Haddie, No. 1 275 Quaker, 10% oz. ___ 1 60 Fish Flakes, small -. 135 Quaker. 14 oz, 2 25 Cod Fish Cake, 10 oz. 185 Quaker, Gallon Glass 12 50 Cove Oysters, 5 oz. — 1 90 Lobster, No. 6. ere = CHILI SAUCE Shrimp, 1, we Bard's, % Oil ky. 5 75@6 25 Snider 48,0" ———— 2 #8 Sardines, 4 Oil, k’less 5 00 Lilly Valley, [a sa et See ite Lally Volley, 1¢ on. _ 8 60 Salmon, Warrens, %s Salmon, Red Alaska_. 3 10 OYSTER COCKTAIL. : Salmon, Med. Alaska 276 Sniders, 16 oz. ______ Salmon, Pink fo. eke Sniders, 8 oz. -______ 2 50 Sardines, Im. %, ea. Sardines, Im., %, ea. 25 CHEESE Sardines, Cal. _. 1 65@1 80 Roquefort ———-----. 58 Tuna, %, Albocore -_. 95 Kraft Small tins ____ 1 40 Tuna, 4s, Curtis, doz. 2 20 Kraft American _____ 1 40 Tuna, %s, Curtis, doz. 3 50 Chili, small tins ____ 1 40 Tuna, is, Curtis, doz. 700 Pimento, small tins__ 1 40 Roquefort, small tins 2 25 CANNED MEAT. Camenbert. small tins 2 25 Bacon, Med. Beechnut 2 40 Wisconsin New ______ 26% Bacon, Lge Beechnut 405 (Longhorn Beef, No. 1 Corned -. 2 70 Michigan Full Cream a Beef, No. Roast — 270 New York Full Cream 32 Beef, No. 2%, Qua. sli. 135 Sap Sago ----...___.. 2 TRADESMAN CHEWING GUM. Bl Grass, No -- 4 40 Adams Black Jack ---- 65 Carnation, Tall, 4 doz. 5 00 _ Apples Adams Bloodberry ---- 65 Garnation, Baby, 8 dz. 490 Domestic, 20 Ib. box 11 Adams Dentyne ___-..- 65 ivery Day, Tail _____ 5 00 . Y. Fey, 50 lb. box 16% Adams Calif. Fruit __._ 65 Every Day, Baby ---. 490 N. Y. Fey, 14 oz. pkg. 17% Adams Sen Sen _______ OD) Pet Pall 5 00 Apricots Beeman’s Pepsin __.___ 65 Pet, Baby, 8 oz. ______ 90 - meechnyt 70 Borden's, Tall _____- 5 00 Evaporated, Choice __ 26% 3 Doublemint -___________ 65 Borden’s Baby _______ 4 90 Evaorated, Fancy __ 32 : oulcy Bruit 20: 65 Van Camp, Tall _--- 4 90 Evaporated, Slabs __ 24 Peppermint, Wrigleys -- 65 wan Camp, Baby _--. 3 75 Citron Spearmint, Wrigleys __ 65 10 lb. box 4s . 7? Pew Le = — One 2 Deaperry oo 65 CIGARS Currants ; ds Package, 14 Scns euorol ATE. Worden Grocer Co. Bran oe Se _ qin Canadian Club -.--. 37 60 f , nee Baker, Caracas, %8 -- 37 Master Piece. 50 Tin- 37 50 Dates Baker, Caracas, %8 —- 35 tom Moore Monarch 7500 Hollowi -__...____ - 09 e Hersheys, Premium, %8 35 pom Moore Panatella 75 00 Hersheys, Premium, %8 36 ‘tom Moore Cabinet 95 00 Peaches Runkle, Premium, %%8- 29 tom M. Invincible a ” Evap., Choice, un. 16 Runkle, Premium, %8_ 32 Websteretts _..._ Evap., Ex. Fancy, P. P. 20 Vienna Sweet, 248 - 210 Webster Savoy... 7 aS y, ° Webster Plaza -.._.. 95 00 een. Webster Belmont____110 00 Peal ‘ Bunte, “wa 43 Webster St. Reges.-125 00 Lemon, American occu 4 Bunte, 1b. os 85 Starlight Rouse __-. 90 20 Orange, American _.__.. 24 Bante, ib. - 82 Starlight P-Club __ 135 00 Droste’s Dutch, 1 Ib.__ 8 50 Pong) 0 00 Ralsins. Droste’s Dutch, % ib. 4 50 Glint Ford 2 _ 35 00 Droste’s Dutch, % Ib. 285 Nordac Triangulars, Seeded, bulk __________ 10 Hersheys, gs é 1°90) per Bi ee: 5 00 Thompson's s’dles blk 10 oe. 4s Worden’s Havana —— seedless, uy uyler ______ 3 75 00 - --——— Lowney, te Specials 20, per M ey z, -- CONFECTIONERY California Prunes Lowney, 5 ». cans Stick Candy Pails ae. = - — aM Snnbeee Standard 17 50@60, 26 Ib. boxes Oia” unkles. is Jumbo Wrapped. 19 4050, 38 Ib. boson Ota Van Houten. Pure Sugar Sticks 600s i "20 30@40, 25 lb. boxes __@17 COCOANUT Big Stick, 20 Ib. case 20 20@30, 25 lb. boxes 633 %s, 6 Ib. case Dunham 42 need: Caney FARINACEOUS GoopDs 48, 5 Ib. case ---___ 40 Kindergarten ....______ 18 ig ms . - aaa . leader 62) 2 ee 219 Beans u arrels shredde : : 48 2 oz. pkgs., per case 415 Trench Croame Ta 1p © Mo Hand Picked __ 07 48 4 oz. pkgs., per case 7 00 Camco 2a cia ai Brown, Swedish — 97% Grocers): 2220250300 CLOTHES LINE. Red Kidney —--_.__ Hemp, 50 ft. __.______- 2 25 Fancy Chocolates Farina Twisted a. 50 ft. 1 75 24 packages -_.._____ 2 50 Braided, 50 ft. -______- 275 om) POs Bulk, vo" 100 the... OR Sash aon ees ge rns i 4 25 Bittersweets, Ass’ted 1 70 ; Choe Marshmallow Dp : 70 Hominy Milk Chocolate A A.. 1 80 : Nibble —— pene 1 - Pearl, 100 lb. sacks —. 06 . Primrose Choc. ~...__ 5 No. 12 Choc., Dark ~ 1 70 Macaronl 2 No. 12, Choc., Light ~ 1 75 Domestic, 20 Ib. box 10 Chocolate Nut Rolls — 1 76 oe a aoe an oz. .2 ould s 0Z., oz. 5 Gum Drops Pails Quaker, 2 doz. 0 Orange Gums ~~ 1f Pearl Barley Challenge Gums ______ 14 Chester 22200) § 60 Bavorite 2226 ee 20 00 and 0000 _______ -— 6 60 Superior, Boxes ~.___ 24 Barley Grits ___.._.._ 06 Lozenges. Pails Beaton. ak Peas 1% coteh, ee HUME GROCER CO. A. A. Pep. Lozenges 18 Split. lb. yellow -___ 08 een A. A. ink Lozenges 18 Split green _ 10 MUSKEGON, MICH A. A. Choc: Lozenges 18 = nee Motto Hearts —-....._. 29 Sago ‘ COFFEE ROASTED Malted Milk Lozerges 22 East India —____ 10 Bulk - i Hard Goods Pails Taploca ae Lemon Drops -------- 20 Pearl, 100 Ib. sacks -. 9% Maracainn 37 oO. F Horehound dps. 20 Minute, 8 oz., 3 dos. aH Gautemala __.___....~ 38% Anise Squares ________ 19 Dromedary Instant ._ 3 Java and Mocha ______ 47 Peanut Squares ______ 20 eae FLAVORIN EXTRACTS Peaberry” 77777777 3g Horehound ‘Tabets —__ 19 SeLeuphiin'e Kept. -Fresh Cough Drops Bxs. acuum packe Always : , fresh. Complete line of FPutnam’s -____________ 1 30 high-grade bulk coffees. Smith Bros. ________ 1 60 : W. F. McLaughlin & Co., Chicago Package Goods eer Coffee Co. Brand Creamery Marshmallows saad 4 oz. pkg., 12s, cart. 93 Coffee Extracts 4 oz. pkg., 48s, case 3 90 X., per 100 Frank’ io oo aoe 4 25 Specialties. nes -— 1% Walnut Fudge -_._..__ 23 CONDENSED MILK Pineapple Fudge _.____ 21 Leader, 4 doz. ______ 675 Italian Bon Bons _____. 19 Eagle, 4 doz. _..___._ 9 00 Atlantic Cream Minta_ 3] MILK COMPOUND Silver King M. Mallows 31 Hebe, Tall, 4, doz. -- 450 Walnut Sundae, 24, 5c 390 e aby, oz. -. 440 Neapolitan, 24, ae Carolene, Tall, 4 doz. 3 80 wae k ee " Carolene, Baby oncom oD 3 ace 7 oc — © Mich. Sugar Ca., 24, be 8 EVAPORATED MILK Pal O Mine, 24, 5c 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, spectal- ly printed front cover is furnished without charge. Quaker, Tall, 4 doz. __ 4 65 Quaker. Baby, 8 doz. 4 55 Quaker, Gallon, % dz. 4 50 Blue Grass, Tall 48 __ 4 40 CREAM OF TARTAR 6 ib. boxes 2.) 38 Blue Grass, goig 96 _ 4 30 July 8, 1925 DRIED FRUITS Dos. Vanilla So S60 2421226 ooo 3) 10 -.. 3 50 2 1:00 Lemon PURE ounce ounce ounce ounce ounce UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, doz. 90 , 2 ounce, 15 cent, dos. 1 26 8 ounce, 25 cent, doz. 3 00 4 ounce, 30 cent, doz. 2 25 Jiffy Punch “ae. 3 doz. Carton -_..___. 3 36 Assorted flavors. FRUIT CANS Mason. Half pint. 7 60 One pint 22.00 7 = One quart 200 8 9 Half gation (oo 2 11 3 ideal Glass Top. Rubbers. Half pint (2 ee 8 85 One pint (228 3 9 10 One quart __________ 19 95 Half gallon 16 = yi eo viN'-— B ee we ee ee a ’ Almonds, July 8, 1925 GELATINE Sello-O, 3 doz —-.--.- 45 Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz. —______ 05 Plymouth, White -_-- 1 55 Quaker, 3 doz. ___-_- 70 HORSE RADISH Per doz., 5 oz. JELLY AND PRESERVES Pure, 30 lb. pails -.-. 3 80 Imitation, 30 Ib. pails 2 10 Pure 6 oz. Asst., doz. 1 10 Buckeye, 22 oz., doz. 2 36 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Kent Storage Brands. Good Luck, b 26 Good Luck, 2 lb. ---- 25% Gilt Edge, 1 lb. ---- 26 Gilt Edge, 2 lb. ---- 25% Delicia, 1 ib. __-..---- 23% Delicia, 2 ib, 2. 23 Van Westenbrugge Brands Carload Distributor Nucoa, 1 tb: 2 251% Nucoa, 2 and 5 lb. __ 25 Wilson & Co.’s Brands A adi Loe 25 Nut 2 oe 20 Srecial Rele — 22. 25% MATCHES Suan 14a 5 00 Diamond, 144 box _. 6 60 Searchlight, 144 box 6 60 Red Stick, 720 le bxs 4 75 Red Diamond, 144 bx 6 UU Safety Matches Quaker, 5 gro. case 4 50 MINCE MEAT None Such. 3 doz. -- 4 85 Quaker, 3 doz. case -- 3 60 Libby, Kegs, wet, tb. 22 MOLASSES. Goid Brer Rabbit No. 10, @ cans to case 5 95 . 5, 12 cans to case 6 20 No. 2%, 24 cans to Cs. 6 45 No. 11%, 36 cans to cs. 5 30 Green Brer Rabbit No 10. 6 cans to case 4 60. No. 5. 12 cans to case 4 85 No. 2%, 24 cans to cs. 5 10 No. 11%, 36 cans to cs. 4 30 Aunt Dinah Brand. No. 10, 6 cans to case 3 00 ' 5.12 cans o case 3 25 . 2%, 24 cans 0 CS. 3 50 No. 1%. 36 cans oe cs. 3 00 New Orleans Fancy Open Kettle -- 74 Choice —---------------- 62 fair —_____-_--__----__- 41 Half barrels 5c extra Molasses in Cans Dove, 36, 2 Ib. Wh. L. 5 60 Dove, 24, 2% Ib Wh. L 5 Dove, 36, 2 lb. Black 4 °9 Dove, 24, 2% Ib. Black 3 90 Dove, 6, 10 Ib. a L 4 45 Palmetto, 24, 2% 1 5 15 NUTS. Whole Terregona__ 20 Brazil, New ---------- 18 Fancy mixed -------- 22 Filberts, Sicily -- 25 Peanuts, Virginia Raw 12% Peanuts, Vir. roasted 15 Peanuts, Jumbo, raw 14 Peanuts, Jumbo, rstd 16% Pecans, 3 star ----- 26 Pecans, Jumbo —-----~- 50 Walnuts. California __ 28 Salted Peanuts. Fancy, No. 1 -------- 14 Jumbo —..-_-___-_____- 23 Shelled. Almonds -—-----.----- 72 Peanuts, Spanish, 125 Ib. bags ------- 13 Filberts -------------- 32 Pecans 22. L 2c. Walnuts =... --_--_____- 53 OLIVES Bulk, 2 gal. keg ---- 3 60 Bulk, 3 gal. keg ---- 5 25 Bulk, 6 gal. Quart Jars, dozen -- & 60 Pint, Jars, dozen —_-. 3 50 4 oz. Jar, plain, doz. : = 5144 oz. Jar, pl., doz. 9 oz. Jar, plain, doz. 2 30 20 oz. Jar, Pl. doz.__ 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 Jar, Stuffed, OZ. 2222202 4 50@4 75 20 oz. Jar, stuffed dz. 7 00 PARIS GREEN 2s and 5s PEANUT BUTTER. re pied Pu Bel Car-Mo Brand 8 oz., 2 doz. in case 24.1 1b. pails 2 12 2 ib. pails 5 lb. pails 6 in crate 14 Ib. pails 5 ib. pans —2. - 5U lb. tins PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine -- 13.1 Red Crown Gasoline, Tank Wagon Gas Machine Gasoline 39.2 V. M. & P. Naphtha = Capitol Cylinder ~----- Atlantic Red Engine aaa Winter Black -------- 13:7 olarine lron Barrels. bigst 2 62.2 Medium —....._..._ 64.2 Peavy 66.2 Special heavy --~----- 68.2 Extra heavy —.... 70.2 Transmission Oi] -_.. 62.2 Finol, 4 oz. cans, doz. 1 45 Finol, 8 oz. cans, doz. 2 25 Parowax, 100, TH. 22 8.0 Parowax, 40, 1 Ib. ~--- 8.2 Parowax, 20; 1 ib: .. 8.4 12 pt. cans 2 75 12 qt. cans 4 60 PICKLES Medium Sour Barrel, 1,200 count ~_ 24 50 Half bbls., 600 count oo 00 Semdac, Semdac, 30 gallon. 3000 _----- 50 00 5 gallon, 500 - 10 00 Dill Pickles. 600 Size. 15 gal. ---. 13 00 IPE P Ss. Cob, 3 doz. in px. 1 00@1 20 PLAYING CARDS Battle Axe. per doz. 2 65 lue Ribbon —---—— 4 50 Bicvele 222 4 75 POTASH Babbitt’s 2 doz. ------ 2 75 —. _ Top Steers yr “treit.- -@19 Good Steers & H’f 16@17% Med. Steers & H’f. 13%@15 ‘om. Steers & H’f. 10@12% Cows. Pop: 22 13 Good 11% Megitm 0s) 10 Common 22.-°--- 8 09 Meaiiny 2 ee Lamb. Spring Lamb —____.._ 32 Good oo 29 Medium (22520 27 Poor 23 20 Mutton Good 2 14 Medium, 22.2. 10 OOM foe 08 Pork. Eigpt hors - a7 Medium hogs -~-_------ 19 Heavy hogs —_.-_-____ 17 Totes ag Butts. 2 ee Shoulders oe 20 Sparerips 14 Neck bones ......-.. 06 MICHIGAN PROVISIONS Barreled Pork Clear Back __ 34 50@35 00 Short Cut Clear 34 50@35 00 Dry Sait Meats S P Bellies __ 31 00@33 00 : Lard Pure in tlerces _....... 19 60 lb. tubs __--advance 50 lb. tubs ___-advance % 20 lb. pails -._--advance xy 10 Ib. pails _-_-_-advance % 5 Ib. pails ___-advance 1 3 Ib. pails _.___advance 1 Compound tierces ___. 14 Compound, tubs _....... 14% Sausages Poa ee 12% aver oo 12 ¥rankiort 0 17 Pork 22000 18@20 Veal 20 17 Tongue, Jellied ~._-.. - Headcheese ~-------.. Smoked Meats Hams, Cert., 14-16 Ib. 37 Hams, Cert., 16-18, lb. 30 Ham, dried beef gets 22 34 California Hams _... @19 Picnic Boiled Plams 2... 30 @32 Boiled Hams -.-. 45 47 Minced Hams --.--. 14 17 Bacon. 2.00 30 39 Beef Boneless, rump 18 00@22 00 Rump, new _— 18 00@22 00 Mince Meat. Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass 8 00 Pig’s Feet Cooked in veer. 1 65 1, bhis., $5 Ibs. —.-._ 2 75 14 DOs. 5 30 f BDL 222. 15 00 Tripe. Kitts, 16 lbs. 90 % bblis., 40 Ibs. % bblis.. 80 Ibs. iors. per Ib. ..-___ Beef, round set —--. 14@26 Beef, middles, set__ 25@30 Sheep, a skein 1 15@! 00 RICE Fancy Blue Rose 7%@08 Fancy Head -------- 8a Broken 2.2. 06 ROLLED OATS Steel Cut, 100 lb. sks. 3 25 Silver Flake. 12 Fam. 2 54 Quaker, 18 Regular -. 1 80 Quaker, 12s Family -. 2 70 Mothers, 12s, Ill’num 3 25 Silver Flake, 18 Reg. 1 50 Sacks, 90 Ib. Jute -- 3 60 Sacks, 90 Ib. Cotton 3 70 SALERATUS Arm and Hammer -- 3 75 SAL SODA Granulated, bbs. ---- 1 80 Granulated, 100 Ibs. cs 2 00 Granulated, 36 2% lb.) | packages ---------- 2 25 COD FISH Middies .... 16 Tablets, 1 lb. Pure -- 19% Tablets, % lb. Pure, Oe 40 Wood boxes, Pure --- 28 Whole Cod ----.------ 114% Holland Herring Mixed, Kegs -------- 10 Queen, half bbls. ---- 10 25 Queen, bbls. ------- 17 50 Milkers, Been es 1 25 ¥ MM. Kees _______ 1 05 y. MM. half hia _-. 10 00 YY Ow. Boe. 2. 19 00 Herring K K K K, Norway -- 20 00 8 Ib. pails —--— 1 Gut Euneh o.-. QF Boned, 10 lb. “boxes .. 20 Lake Herring % bbl., 100 Ibs. ---- 6 50 Mackerel Tubs, 100 lb. fney fat 24 50 Tubs, 60 count ------ 6 00 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. -. 1 35 c.. Z Combination, dz. 1 36 Pri-Foot, doz. ------ 2 0U Bizbys. Doz. -_.___-- 135 Shinola, doz. —_.___. 90 STOVE POLISH. Blackine, per doz. -- 35 Black Silk Liquid, dz. 1 40 Black Silk Paste, doz. 25 BEnamaline Paste, doz. 35 Enamaline Liquid, dz. E Z Liquid, per doz. Radium over doz. Rising Sun, per doz. ek pt et et ot tt -~ > 654 Stove Enamel, dz. Vulcanol, No. 5, doz. 95 Vuleanol, No. 10, doz. 1 3 Stovoil, per doz. ---. 3 00 SALT. Eolonial, 24, 2 tb... 90 Colonial, sans 24-2 2 4€ Med. No. 1, a eo Bbl Med. No. 1, 100 “ib: bg. 85 TRADESMAN Farmer Spec., 70 Ib. 85 Packers Meat, 56 Ib. 57 Crushed Rock for ice cream, 100 1b.. each 75 Butter Salt, 280 Ib. bbl. 4 7 Block, 50 Ib. aie aie Baker Salt, 280 Ib. bbl. ‘ 10 100, 3 Ib. Table 60, 5 lb. Table 30, 10 Ib. Table —._._- 5 S 28 lb. bags, Table —. Colonial iodine Salt _. 2 10 | CARES b OR WARDS haloes Caer Sen 1 ied SALT Gti Per case, 24, 2 Ibs. _. 2 40 Five case lots -----.._ 2 30 lodized, 24, 2 lbs. _._. 2 40 Werosster Avencesra } SAuT Gompant | | aay, | tnd Wvory =| Bbls. 30-10 sks. ~_-~-- 5 40 Bbis. 60-5 sk. —----- 5 55 Bbls. 120- ah sks. -. 6 05 100-3 Ih, sks. —_.-._ 6 05 Bbls. 280 a bulk: A-Butter 2.2 4 20 AA-Butter .. 4 20 Plain. 50 Ib. blks. ~ 45 No. 1 Medium, Bbl. —- 2 47 Tecumseh, 70 lb. farm So 85 Cases ivory, 24-2 cart 1 85 lodized 24-2 cart. cL aa Bags 25 Ib. ‘No. 1 med. 26 Bags 25 lb. Cloth dairy 40 Rags 50 Ib. Cloth dairy 76 Rock ‘‘C’’ 100 lb. sack 80 SOAP Am. Family, 100 box 30 fixport 120 = - 90 Big Four Wh. Na. 100s 3 75 Flake White, 100 box 25 Fels Naptha, 100 box 60 Grdma White Na. 100s Rub No More White ag ag 100 box Rub-No-More, yellow swift Classic, 100 box AQ BORO RN - o 20 Mule Borax, 100 bx 55 Wool, 160 box —_...._ 50 Fairy, 10€ box ....... 5 75 Jap Rose, 100 box __.. 7 85 Palm Olive, 144 box 11 00 Lava, 100 box -------- 4 90 Oectason 6 20 «7umuio, 100 box ---- 4 8d Sweetheart, 100 box - 5 70 Grandpa Tar. 50 sm. 2 00 Grandpa Tar, 50 lIge. 3 45 Quaker Hardwater Cocoa, 72s, box —. 2 70 Fairbank. Tar, 100 bx 4 00 Jrilby Soap, 100, 19c, 10 cakes free __---. 8 00 Williams Barber Bar, 98 50 Williams Mug, per doz. 48 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Climaline, 4 doz. ---- 4 20 Grandma, 100, 5c ---- 4 00 Grandma, 24 Large — 4 00 Goll hist. ifs __... 4 00 Gold Dust, 12 Large 3 20 Yolden Rod, 24 ..-.. 4 25 _— 3: G02 4 50 La France Laun., 4 dz. 3 60 Luster Box, 54 ~----.- 3 76 Miracle C., 12 oz., 1 dz 2 26 Old Dutch Clean. 4 ds 3 40 Queen Ann, 60 oz. -- 2 40 Binse, 100 of. .......... 6 75 ~ No More, 100, 10 ae 3 85 ag No More, 138° Le. 4 00 — Cleanser, 48, 20 Of, 3 85 Sani Fiush, 1 doz. ... 3 2% Sapolio, 3 doz. ~----- 3 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large .. 4 80 Speedee, 3 doz. ---... 7 20 Sunbrite, 72 doz. —.... 4 00 Wyandotte, 48 -_----- 4 75 SPICES. Whole Splces. Allspice, Jamaica _... @15 Cloves, Zanzibar -... @36 Cassia, Canton ------ @25 Cassia, 5c pkg., doz. @40 Ginger, African -..... @15 Ginger, Cochin —_ @ 25 Mace, Penang _..-.. @1 00 Mixed, Ne. 1 _....... @aa Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 —_~- @7e Nutmegs, 105-110 -._-. @70 Pepper, Black ---.-- @18 Pure Ground In Bulk Allspice, Jamaica -.. @18 Cloves, Zanzibar -.-. @42 Cassia. Canton ------ M25 Ginger, Corkin -----. @30 Mpstar @28 Mace, Fenang ...... @1 15 Nutmegs .__.._...._... @75 Pepper, Black ---.-. @22 Pepper, White ------ @34 Pepper. Cayenne ---. @32 Paprika, Spanish -... @42 Seasoning Chili Powder, 15c ___. 1 35 Celery Salt, 3 oz. _-._ 95 Sage. 2 Of: J 90 Onion Salt .._.......... 1 35 Garre 1 36 Ponelty, 3% oz. ---- 3 25 Kitchen Bouquet -_-_ 4 50 Laurel Leaves ------- 20 Marjoram, 1 oz. ------ 90 Savory, 1 o#. ...-.... 90 Thyme. I oz. ......... 90 Tumeric, 2% oz. ---- 90 STARCH Corn Kingsford, 40 Ibs. _.-. 11% Powdered, bags —.. 4 50 Argo, 48, 1 lb. pkgs. 4 05 Cream. 48-) _........ 4 80 Quaker, 40-1] ._....-_ i” Gloss Argo, 48, 1 Ib. pkgs. -- 4 Argo, 12, 3 lb. pkgs. Argo, 8, & Ib. pEgs. .-. Silver Gloss, 48 Is — Blastic, 64 Tiger, 48-1 Tiger, 50 Ibs. _- CORN SYRUP. GOLDEN: CRYSTALWHITE- MAPLE page. .... J Penick Golden Syrup 6, 10 i cans ........ 3 35 13, & Ib. cane —.-._.... 3 55 4 2 th cana... 3 oy 24 1% lh. cans 2 53 Crystal White Syrup 6 10 1. come ......._. 3 85 12. & Ih cans —.______ 4 05 4, 24 Ib. cans 4 20 24. 1% 1b. cans -.... 2 88 Penick Maple-Like Syrup 6, 10 lb. cans -------- 4 60 12, 5 Ib. cans -_..._-- 4 80 24 2% ib. cans ..__.. 4 95 94 1% Ib. cane ._.... 3 38 Unkle Ned. 6, 10 lb. cans -------- 3 70 32, & Ib. cans - a 24. 2% ib. cans -..... 4 00 24. 1% ib. cane .._... 2 74 Corn Blue Karo, No. 1% 2 48 Blue Karo, No. 5, 1 dz 3 43 Blue Karo, No. 10 .. 3 23 Red Karo, No. 1% -. 2 76 Red Karo, No. 5, 1 dz. 3 81 Red Karo, No. 10 . ¢ 61 Imt. Maple Flavor Orange, No. 1%, 2 dz. 3 21 Orange, No. 5, 1 doz. 4 51 Orange, No. 1¢ ....._ 4 31 Maple. Green Label Karo. Green Label Karo -_ 5 19 Maple and Cane Kanuck, per gal. ---. 1 50 Mayflower, per gal. -- 1 55 Maple. Michigan, per L . + Welchs, per on 7 oe TABLE SAUCES Lea & Perrin, large. 6 00 ee . Perrin, small_- : 35 POpOGF — nee 1 60 Revel as Le — 2 40 Tohasco, 2 OF. .<— 4 25 Sho You, 9 0z., doz. 2 70 A-1 large dee 5 20 Asi, Oman on 3 15 Caner, = os. ......4.. 2 30 TEA. Japan. Medium -- Choice .... Raney... No. 1 Nibbs i ib. pke. Sifting ...... 01 Gunpowder TR a as cece 32 BONGY oo nee 42 Ceylon Pekoe, medium ......_. 65 English Breakfast Congou, Medium -_~-- Congou, Choice __.. 35@36 Congou, Fancy _.-. 42@43 Oolong Mein 0. Chee oo — 4 Renee 2 50 : TWINE Cotton, 3 ply cone .... 46 Cotton, 3 ply balls — Woo, € wy... 18 VINEGAR Cider, 40 Grain —.__- an White Wine, 80 grain 24 White Wine, 40 grain 19 WICKING No. 6, ner gross... ss 73 No. 1, per arose .... 1 6 No. 2, per gross ..__._ 1 @ No. 3, per grose .... 2 % Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per dea. ..._... 80 WOODENWARE Baskets Bushels, narrow band, wire handles _....... 3 7 Bushels, narrow band, wood handles -_.-.. 80 Market, drop handle 85 Market, single handle 90 Market, extra —...... 1 50 Splint, large ......+«. 8 50 Splint, medium cuca oe Splint, small... 6 50 Churns. Barrel, 5 gal., each_. 2 40 Barrel, 10 gal., each..2 55 3 to & gal. per mal ... 16 Egg Cases No. 1, Star Carrier... 5 00 No. 2, Star Carrier... 10 00 No. 1, Star Egg Trays 6 25 No. 2, Star Egg Trays 12 50 Mop Sticks Trojan spring ........ 2 00 Eclipse patent spring 2 00 No. 2, pat. brush hold 2 00 Wige) IO. FT once 1 50 12 oz. Cot. Mop Heads 2 665 16 oz. Ct. Mop Heads 3 00 Pails 10 qt. Galvanized -_.. 2 50 12 qt. Galvanized _... 2 75 14 qt. Galvanized —_ 3 00 lz qt. Flaring Gal. Ir. 5 00 10 qt. Tim Detry ...... § 5 16 oz. Ct. Mop Heads 3 20 Traps Mouse, Wood, 4 holes’ 60 Mouse, wood, 6 holes —. iv Mouse, tin, 5 holes —-_-. 65 Hat wooed ............. 1 00 Feet, WT ce 1 06 Mouse, spring CEES 30 Tubs Large Galvanized - 9 00 Medium Galvanized _. 8 00 Small Galvanized an 1 Washboards Banner, Globe — _. 5 75 Rrass, single ae 6 00 Glass. single ......;.... 6 00 Double Peerless ._.--- 8 50 tingle Peerless Rous ae Northern Queen io oe EAIVGFSE! 42 7 25 Window Cleaners 2 ih... 65 Mi 2 1 85 6 ik. 2 30 Wood Bowls 12 in. Botier _....... § & 1 in. Batter ......... 9 00 17 th. atter ........ 18 00 19 te Hotter _....... 25 00 WRAPPING PAPER Fibre, Manila, white- on No. 1 Vibe —. oe Butchers Manila ~--.. 03 Bate Kraft Stripe ...._.... 09% YEAST CAKE Magic. 3 dow. ....._.. 9 Sunlight, 3 doz. —_..... 2 70 Sunlight, 1% doz. ---. 1 35 Yeast Foam, 3 doz. -. 2 79 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. 30 Status of the Hinor Furniture Co. Estate. Niles, July 7—The receivership es- tate has been liquidated, with the ex- ception of the outstanding accounts receivable. These accounts total ap- proximately $1,200, face value, and some of them are being paid with fair regularity. It is the desire of the re- ceiver to sell these accounts for the best price obtainable, and the estate cannot be closed until these accounts are disposed of. This notice is being sent with the idea that if any creditor wishes to bid for these accounts, bids will be received during the next ten days. If no bids are received, and no sale is made during that time, applica- tion will be made to the circuit court for sale of these accounts at public auction for the best price obtainable. The following is a complete list of all creditors who have filed proof of claim, giving in each instance the name, post office address, and amount claimed: Ajax Linoleum Products Co., Oak ampor, Ohio aoe 300 Art Specialty Co., Chicazo _.__. 25.00 Belknap Hardware & Mfg. Co; Louisville _____ 123.10 Free Sewing Machine Co., Rockford 219.60 Co-Operative Furniture Co., Rock- ire pe ee Crescent Furniture Co., Evansville 16.00 Campbell Paper Box Co., So. Bend 10.00 Chika Mills, Louisvile __ Soe se Dunbar Furniture Mfg. Co., Niles 122.50 ixcel Phonograph Mfe. Co, _______ 107.50 C, i. Erickson Co..Inc., Des Moines 31.7 Faultless Caster Co., Evansville__ 25.66 Fuller Warren Co., Milwaukee __ 31.37 Englander Spring Bed Co.. Chicago 100.00 G. L. Chair Co., Grand Ledge __ 16.00 Home Stove & Fdy. Co., Chicago 83.50 Innis, Pearce & Co., Rushville, Ind. 109.25 Kant Fall Curtain Rod Co., Sturgis 22.95 lu. R. K’ose Electric Co., Kalamazoo 30.75 Lewis Bros Co: bs 5.00 Lloyd Mfg. Co., Menominee Boe S. Siegel, New York __ : pce Bera Edward J. Morrissey, New York__ 12.71 Malleable Tron Range Co., Beaver Dam. Wis. a ee re Hugh H. McCleery, Washington, ee oS oe National Office Supply, Zion City 38.19 National Chair Co., St. Louis... 2.4. 00 Nat. Furn. Co., Jamestown, N.Y. 230.35 Niles Chamber of Commerce, Niles 25.00 Nat. Mattress Co., Grand Rapids 100.00 Daily Star, Niles tae 35.90 Royal Metal Mfg. Co., Chicago __ 42.60 FE. A. Rauch & Co., Chicago 21.00 Re-Nu Products Co., Chicago 30.90 Rockford Standard F.Co., Rockford 190.00 Redmon Fibro-Reed F, Co:, Peru__ 99.20 Russell & Russel’, South Bend __ 29.00 Robertson Bros. Co., South Bend 57.41 Willard B. Shuptrine, Detroit 188.75 Statesville Furn. Co., Statesville, Ne aoe eee ees Sidway Mercantile Co., Elkhart __ 34.42 Tradesman Co., Grand Rapids -.. 3166 Telephone Directory Co., Detroit... 14.00 General Cabinet Co., Battle Creek 34.00 Thomas Mfe. Co., Dayton ____ 129.60 Universal Furn. Service, Chicago Warsaw Basket Co.. Warsaw. Ind. 16.63 Winnebago Furn. Mfg. Co., Fond Du Lae ener ee Continental Eec. Co., Chicago 17.62 Klimeck & Schiller, Chicago ____ 273.55 Anderson Mattress Co., Anderson, Ind. ce ee aL ES Ee i 39.00 The following creditors have filed no proof of claim, as required by law, and will be disregarded in the payment of the dividends, unless proof is re- ceived within twenty days from the date of this notice. City of Niles . Se ce a Gilbert Lewis Co., Waukesha . 8.29 Luesky, White & Coolidge, Chicago 26.00 News-Times Printing Co.) So. Bend 3.96 Brennan Truck Co., Detroit _____ 8.33 Pioneer Table Mat Co., Cleveland 5.00 Service Basket Cart. Co., Grand Rapids Siar ee Oe Engraving & Electrotyping Co., Pee ESO 13.81 Woodtex Co., Inc., New York 000 Gustavak Furn. Co., Battle Creek 34.90 General Cabinet Co., Battle Creek 34.00 Chas. W. Hall & Co., Valparaiso 25.00 mod Mig. Ce, Adrian = = = 5p be Markle Mfg. Co., Markle, Ind. __ 55.50 Premier Bed Co., Mishawaka ___ 24.15 >. B. Paste Co., South Bend __ 1.40 Thomas Mattress Co., Dayton .___. 129.60 After the expiration of twenty days from the date of this notice I shall file all proofs of claim with the clerk of the above court, but will accept proofs of claim during said twenty day period, after which I will proceed to distribute the same as soon as practic- ably without reference to claim not proved, when dividends are paid. Notice is further given that I have filed my petition with the above court, praying for the allowance to me for compensation, and expenses in the MICHIGAN amount of $1,220, and that said petition will be heard as soon as practicable, but not until the expiration of ten days from the date of this notice, dur- ing which time any persons interested shall have the right to object to the allowance of said compensation, in the absence of which said court will pro- ceed to hear, and allow said petition, and will allow no more compensation than is deemed reasonable and just under all the circumstances. Notice is further given that the dis- puted claims of Floyd A. Hines and wife resulted in a payment to them of $225 in full settlement of their claim aggregating $1,738.39, Charles Bernstein, Receiver. —_>+____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, July 7—The Fourth of July was celebrated here in a co- operative manner. The American Le- gion had the largest attraction at Har- monic Beach, with all the trimmings— games of skill, refreshments, music and the drawing of a large automobile, which was carried away by one of our Canadian visitors. The same happened last year. Lucky Canadians! The Shallows also had big doings, as well as Dafter. Pickford, DeTour and Bar- beau. Most everybody was celebrating somewhere, but a good time was had by all. D. S. Stites, the well-known mer- chant at Engadine, is having a closing out sale of his mercantile stock and is going out of business at Engadine. What goods they have left after the sale will be removed to Mr. Stites store at Gould City, where he is also carrying on a general store. Here is a tip to the traveling sales- men making Rudyard and DeTour: All of the stores are closed on Wed- nesday afternoon. This has caused much disappointment to the salesmen making these places, having to pass on or wait over until the next day. Some of the cocky salesmen making DeTour last vear knew about where the mer- chants were spending the spare time, looked them up and got away as usual, but the merchants got wise and now speed away in their autos for the afternoon. These days are so long it seems as if pay day never will come. Our tourist business is coming along fine now. Somewhat over 1200 have visited the camp site here, approxi- mately fifteen cars coming each day. This is only a start. Looks now as if we will not be disappointed in our ex- pectations in this year being a record breaker. The merchants around the camp site, as well as the city stores, are noticing the extra business brought here by the tourists. The Canadian Soo is also telling the visitors about the nice places and good roads leading out from the Canadian side. Notable among these is the Island Lake read, which is extended from Glendale to Searchmont: the new Gros Cap road, which is being built this year, will be a route of great scenic beauty and should prove popular with motorists. They are not saying much about the 4.4, which speaks for itself in Many cases. The branch postoffice which has been located at the Leader for the past few vears has been moved to the A. H. Eddy store, which is a more central location and a greater convenience to the public. The McKee furniture store is mov- ing its stock off the property which was purchased by the city for the widening of Douglas street. The old building will be used for a warehouse and a new buildine will be erected in front, which will be re-opened with a line of general furniture and home furnishings. About fifty men were laid off this week by the Cadillac Lumber Co., which has closed down for repairs. This is not the best news for our Al- TRADESMAN July 8, 19 Hewing to the line with the Retail Grocer The Declaration of Principles, adopted by the National Association of Retail Grocers at their 1924 convention, included this paragraph: “We believe that most wholesalers’ and manufac- turers’ representatives come to our stores with a proposition or objective that has mutual advan- tages. They come at an expense which is part of the cost of distribution. “Therefore, we believe all representatives calling at retail stores should be waited upon with promptness, courtesy and consideration, unless by their acts they do not merit this kind of treatment.” We believe every salesman of Fels-Naptha Soap so con- ducts himself as to deserve prompt, courteous considera- tion. We're sure they do if our instructions are obeyed. If any do not—or if any grocer fails to find Fels-Naptha a “proposition of mutual advantage’—we want to know it at once. Fels and Company — Philadelphia “‘The Golden Bar sold on the Golden Rule”? JUST GOOD CANDY Pure and Wholesome THAT’S PUTNAM FACTORY Grand Rapids, Mich. THE FACT that Rumford’s is wholesome and a perfect leavener, too, makes every one, to whom you recommend it, a satis-_ fied customer. And you will surely be pleased with the big profits in it for you. RUMFORD CHEMICAL WORKS, Providence, R. I. umford THE WHOLESOME BAKING POWDER. G&6-1-23 Be, Supple phosphate porte yd — 'N baking quality and be a Manufactured by ih ™ Dicilveens “ 8 ‘ . : ’ « ‘ ‘ < « ¥ { “ ‘ 4 , 4 ' f . ‘ ‘ , , = i | eis July 8, 1925 MICHIGAN TRADESMAN 31 gonquin merchants who are affected by the layoff. The sawmill of Clark Ladd, at Bay Mills, was totally destroyed by fire last week, which is a sad blow to Bay Mills, as it was almost the last straw. It now has only the fish business left for maintenance. There was. very little insurance on the mill and the chances are not very bright for the rebuilding of the mill. They tell of an old Scotchman who was so stingy he ate bananas to keep from wearing out the gold in his teeth. William G. Tapert. —_22.>_____ Beware of George Graham Rice. One would think that a man who spent some years as a boy in the New York State Reformatory for stealing from his father, who later was sent to State Prison for a longer term for forging his father’s name, and who three times since has been arrested by Federal authorities charged with using the mails to defraud, would see little prospect for himself in the field of finance. But Jacob S. Hertzig, alias Joseph Hart, alias George Graham Rice, knows from past experience how short the memory of the public is and has unlimited confidence in his ability to lure credulous people with the same get-rich-quick bait that he has used to part them from their savings in the past. He is starting again his promo- tion operations in New York. The course now being followed by this resourceful promoter is very simi- lar to that adopted by him after his release from Blackwell’s Island follow- ing his conviction in the B. H. Schef- tels & Company bucket shop case in 1912. Then he bought the New York Mining Age and ran it long enough to rather about him a new following. At the time of his most recent arrest, in 1918, he had changed the name of this paper to George Graham Rice’s Indus- trial and Mining Age and was using i’ to promote the sale of worthless oil stocks in competition with public offer- ings of Liberty Loan bonds. He was at that time convicted for stealing Lib- erty Bonds from clients. Post Office Inspector Honvery, who helped the New York County District Attorney’s office work up the case, was largely re- sponsible for his conviction. Rice ap- pea'ed the case and went West to en- gage in further get-rich-quick promo- tion operations. After long delays, and following the death of Inspector Hon- very, the conviction of the lower court was set aside. So Rice now has an acquittal to his credit and he comes out boldly as editor of a new weekly, the Wall Street Iconoclast, dedicated to “The Truth, No Matter Whom it Helps or Hurts.” This paper has as a regular feature sev- eral columns entitled “Guiding the Stock Buyer,” three or four pages of “Answers to Investors’ Letters.” and special articles such as “The Lure and Snare of Stock Gambling on Margin,’ all signed by George Graham Rice himself. On the editorial page is to be found this frank and_ interesting statement regarding this bold notorious promoter’s latest publication: It frequently bases its judgment, opinions, recommendations, and mar- ket prophecies on stocks, as also is appraisement of the value of stocks, on the “positions” in stocks and markets which are actually held by the owners or editor of the Iconoclast. The strength of the Iconaclast’s opinion on any stock or stocks is thus often based on its financial interest in such stock or stocks. The Iconoclast is different from other financial publications. It has its own precepts, its own policies, grinds its own axe, and is unafraid. It would seem that such a frank statement of Rice's intention, taken together with his past record, would be sufficient warning to keep people from placing their money in his way. In the articles on “Pirates of Promotion” which appeared in this magazine eight years ago it was shown that Rice in and New York promotion days, up to that time had foisted on the public twenty-two com- panies with a total capitalization of $55,000,000, not one of which had ever had any prospect cial World. —_++>___ Throughout Europe there are. still lines on the landscapes of many coun- tries that where the Romans built their good roads? to enable them to keep in subjection the savage peo- Reno, his Goldfeld, of success.—Finan- show ples they conquereds These good roads of the Romans did more for civilization than the Romans ever dreamed they would do for the world. Over these roads flowed the highest civilization the world then knew. When the roads fell into decay, the laws the Romans them endured and became the the most carried with basis for governing advanced countries for 2000 years. The automobile—like an in- dustrial missionary—forced its way in- to all corners of backward lands. Good roads became a necessity and have re- sulted in bringing men of all creeds and races into closer contact, develop- ing a better understanding, to'’erance and friends. The old Romans were not imbued with any idea of civilizing the savage races. They sought ma- terial profit. The American sellers of automobiles were actuated by the same motive. But both the Roman army and the American automobile salesmen became civilizing forces with- out appreciating what they were really doing. 2 -e The annual summing up of college gifts and endowments which occurs at each commencement season shows an estimated total for 1925 not far short of $100,000,000. Last year’s estimate at this time was around $75,000,000. Pennsylvania, Yale and Harvard have each acquired something over $5,000,- 000 this vear from fund drives, and much felicitation is appearing in the educational journals over the growing tendency to long-term university financing through voluntary _ gifts. Here and there also a good deal of grumbling is heard about the lengthen- ed reach of the educational hand as it goes on extending itself more and more beseechingly toward the moneyed purse. Meanwhile it rarely occurs to the grumblers that Congress appro- priates each year for war a sum about equal to all the hoards accumulated for higher education since America discovered. The 200 colleges and uni- versities of the country have about $800,000,000 of endowments. The an- nual appropriation for war is about $700,000,000 for army and navy. —>- 2 —___ Monuments are not raised to men who never had to overcome difficulties. Was The Pharmacy of Ancient Greece and Rome. (Continued from page 27) times were much affected by effeminate men. Rome in all its glory was not free from divers fantastic remedies that so characterized the pharmacopoeias of the ancient nations of the Orient. Thus hoarhound and stale axle-grease was claimed to cure the bite of a dog. The juice of a mallow taken daily was said all diseases. Nettle leaves beaten with bears grease was used for Galen recommended to prevent a cure of gout. honey as a remedy par excellence to rehair the scalp. Although some of the pharmaceuti- cal remedies and procedures of ancient Greece and Rome were at variance with accepted and receptacle technique the contributions of these nations of antiquity to pharmacy were lasting and of real importance. Edward Podolsky. Business Wants Department Advertisements Inserted under this head for five cents a word the first Insertior and four cents a word for each subse- quent continuous Insertion. !f set in capital letters, double price. Nc charge less than 50 cents. Small display _adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Park Hotel, furnished; 120 feet front on state road, facing St. Clair river. Apply M. E. Dickinson, Algonac. Mich. 975 FOR SALE—High grade grocery and meat market on one of the main thor- oughfares in Grand Rapids. Twenty years at this stand. High class customers. Good stock, fixtures and equipment. Call Citz. 65-166 for details. 976 WANTED — Registered ASSISTANT PHARMACIST. Good position. Edw. L. Marcoux, 313 Jackson Ave., Muskegon, Mich. 966 FOR SALE—Registered full-blooded GERMAN POLICE DOGS, six weeks to two months old. Card brings price. Henry Foley, Mt. Pleasant, Michigan, R. No. 5. 974 FOR SALE—Leading meat market and grocery, best location in factory town. Prosperous farming district. Address No. 954, c/o Michigan Tradesman. 954 FOR SALE—Butter Kist popcorn and peanut roaster, all electric, $300. Dor- rance Cash Grocery, Dorrance, Kansas. 955 FOR SALE—No. 1 FRESH CREAMERY BUTTER in tub lots. ++____ Furniture Buyers Up To Last Year’s Quota. The second week of the midsummer market closed with an arrival list of 1294 buyers. This is a very small falling off from the midsummer mar- ket of 1924. An arrival of over 200 on Monday, July 6, brought the quota up with last year, and the prediction is that the close of the market on Sat- urday, July 18, will show an arrival list of 2500 or better. The old conten- tion of a four weeks market with part before the fourth of July and two weeks after the fourth of July, will be brought up at the meeting of the Mar- ket Association and will again be a battle this year between those who are in favor of the market to be all over versity. RN SE EERIE ON a July 8, 1925 before the Fourth and those who desire the market not to open until after the Fourth. The same old complaint comes up again this year with many of the salesmen that a four weeks market js not necessary any more for a midsum- mer market than it is for a winter mar- ket, and many hold that the attempt to please everybody by splitting the market fifty-fifty on either side of the Fourth of July actually pleases nobody and it does prolong the market at least one week longer than necessary, which adds much expense to the salesmen not living in Grand Rapids, but who come here to take care of their par- ticular territory. In going through the different build- ings you hear many different expres- sions relative to the amount of business that is being actually written up and it does almost seem that many buyers coming to the market do so only to see different new pieces that are brought out by the different manufacturers for each season and then they go home and reserve their orders for the trav- eling men who call on them in their territory. At the present writing the bulk of the buyers from the extreme East and South have mostly all been here. Those from the Middle West, including Indiana, Ohio and Michigan, will from now on be among the largest list of arrivals. John D. Martin. ———-->____ Taxes and Production. The proposed reduction in Federal taxes is a very good thing, but would it not be a very much better thing if all taxes on earned incomes were abol- ished? It is an outrage that a doctor, lawyer or a business man, or any one else who works hard for his money, should have any part of it taken from him in taxes while unearned incomes escape. There is no difficulty in drawing a clear and distinct line between earned incomes and unearned incomes. The only industry in the United States which is not taxed to the limit of en- durance is the industry of erecting tollgates across the path of progress; of building barriers to prevent capital and labor from obtaining profitable employment on the land. To tax the land and abolish taxes on productive industries is entirely feasible here and now, and that would place our pros- perity on a sane and enduring basis. Will Atkinson. —_>->—____ Plan Gas Attack on Ra‘s That Kill Washington Poultry. Tacoma, Wash., July 3—Plans are now being laid for a gas attack on the rats that are causing poultrymen_ oi Western Washington a loss of thous- ands of dollars a year. The method of attack will be to force calcium cyanide into the rate burrows under building floors and foundations. Recently a demonstration of this gas was held on a poultry farm near here under the supervision of Dr. Leo K. Couch of the Biological Survey. On this farm were four buildings housing 3,500 hens and made as nearly rat proof as pos- sible. Rats, however, had burrowed under the cement floors and founda- tions and through the concrete itself, causing a loss in grain and poultry es- timated at $1,000 a year. The calcium syanide was pumped into the burrows and 163 dead rats were taken out. These are believed to be only a part of those killed, Bie iii