| 70°256R VA Le fa, . es EA SA SSO CEP DOE DIEZ SWORN ‘SF G4 QA Fe RO poe eS | RR e ae aka re ae 1 , ar A Ge EWS D (AG aa ye N Jas BEEN Fe ASH EVE) BR) §“s776.2 7 @ SE NO \ PE a AZ \ 20 (OTe ERS \(e ae ee 3 ePPUBLISHED WEEKLY 9 (0) WU Gp TRADESMAN COMPANY, PUBLE LEST. 1883 % TEC aa ELLE SS EO OOO ORS OREN EN Forty-second Year GRAND RAPIDS, WEDNESDAY, JULY 15, 1925 CaP Fl LY ‘Number 47182 HS 7 : ot LivwAih Bl I I I EB III EE EEE Salute to the Trees Many a tree is found in the wood, And every tree for its use is good; Some for the strength of the gnarled root, Some for the sweetness of flower or fruit; Some for shelter against the storm, And some to keep the hearthstone warm. Some for the roof, and some for the beam, And some for a boat to breast the stream; In the wealth of the wood since the world began The trees have offered their gifts to man. Public Reference Library, Library St But the glory of trees is more than their gifts; "Tis a beautiful wonder of life that lifts From a wrinkled seed in an earth-bound clod, A column, an arch in the temple of God, A pillar of power, a dome of delight, A shrine of song, and a joy of sight; Their roots are the nurses of rivers in birth, Their leaves are alive with the breath of the earth; ( They shelter the dwellings of man; and they bend O’er his grave with the look of a loving friend. I have camped in the whispering forests of pines, I have slept in the shadows of olives and vines; In the knees of an oak, at the foot of a palm, I have found good rest and slumber’s balm. And now, when the morning gilds the boughs Of the vaulted elm at the door of my house, I open the window and make salute: “God bless thy branches and feed thy root! Thou hast lived before, live after me, Thou ancient, friendly, faithful tree.” Henry Van Dyke. | | | PB BR ER IB I IBS AG ARR BB I RB BO IE BO I BE FS PR AEG EG RG GR OR OS ES OOS ee eR REESE ASE SE SSS Sibi i Blossoms Now Forecast Luscious F ruit of Summer Parowax Seals in the Fresh, Fruity Flavor of Jams, Jellies and Preserves. A Sure Selling Product For Every Merchant--A Necessity for Every Housewife. HE enterprising merchant thinks ahead — and thinking ahead now, he places orders for fruit jars and jelly glasses, for spices and for PAROWAX. The time is not far distant—a few weeks—when vine and tree, now blossoming, will yield their wealth of deli- cious fruit. Some will be eaten at once, but much will be canned, pickled or made into preserves, jams and jellies. Every housewife knows that to preserve her fruit and vegetables, she must seal them in containers with an air- tight seal. She knows that unless air is excluded they will ferment and become unfit for use. She has learned, either from costly personal experience or from the experience of others, that this is true. She knows now that PAROW AX will seal them tight, keep- ing the fresh, fruity flavor in, excluding mold and elim- inating danger of fermentation and spoilage. Its cleanliness and purity, together with the ease with which it is used, makes PAROW AX the first choice of the housewife, who has found it ideal for sealing her fruit and vegetables in jars, glasses and bottles. Standard Oil Company 910 S. Michigan Avenue Chicago, Illinois Michigan Branches at Detroit, Grand Rapids and Saginaw PAROWAX is a product which every dealer should stock in the early spring and have on hand throughout the summer. An attractive two-color count- er display case is packed in every case of Parowax. It helps sales. There is a liberal profit on Parowax for the dealer. The demand throughout the sum- mer is heavy and the turn- over rapid. Your customers will expect you to have PAROW AX for them, when they call for it. Forty-second Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. FANNING FARM UNREST. The two most cherished panaceas for farm woes are price-fixing and co- operation. The farm’s salvation may rest in co-operation. The Administra- tion hopes so. However, it is having a hard time getting a nation-wide foot- hold. The politicians cannot let it alone. The United State Grain Growers’ Co- op was killed in a fight for control. The Wheat Growers, headed by ex- Governor Lowden of Illinois, had a political bent from its start. Frank O. Lowden is a big farmer and a bigger politician. In 1924 he was the tallest figure in farm politics in the restless West and Northwest and was looking down a vista that might lead to the White House in 1928. The Lowden market scheme was knocked out by the Grain Marketing Company in 1924. Whether or not this might have succeeded had it received a chance is uncertain. It was attacked as a plan to unload non-paying grain concerns on the innocent farmer. In Lowden’s home State the Illinois Ag- ricultural Association fought it tooth and nail. Across the line the Indiana Farm Bureau Federation smote it hip and thigh. Bankers and the Board of Trade dived into the melee. The merger was in politics up to its neck. Farmers were expected to take $4,- (00,000 of its stock by July 28. They ran from it. The failure of a financial house seems to have finished it. A year ago it captured the imagination of the grain country; but it has gone the way of other big and ambitious pro- jects of the past. Another melancholy ruin has been heaped upon the co- operative horizon. Out of the dust of its wreckage will come a revival of McNary-Haugenism. The farm price fixers will be back in Washington by the time Congress gets there. While the Illinois farm bureaus GRAND RAPIDS, WEDNESDAY, JULY 15, 1925 have been hammering the grain com- pany they have also been clamoring for fixed prices or subsidies for the farmer. This sentiment has been kept alive through Iowa and across the Northwest. Farm subsidy propaganda has flowed out in a steady stream since last winter. A fight to reopen the tar- iff question and cut rates right and left is the wedge to be used in forcing price fixing in one form or another through Congress. Every failure of co-operation, wheth- er the project be sound or _ not, strengthens the hands of the price- fixers. The collapse of the grain com- pany merger will be used to emphasize the failure and hopelessness of all such plans. The bonus-hunter will be back this winter. The politics that uses co- operative projects as pawns in its games and fans farm unrest for its own ends will have another try at price- fixing. MORE HUES IN MEN’S WEAR. The first season of striking colors in men’s clothing has served only to whet the appetite for more, in the opinion of the Sewing Silks and Twists Division of the Silk Association of America. This division features twenty new shades in the sewing silks Fall color card for men’s wear which it is now issuing. These twenty shades, forecasting the Autumn color fashions in men’s wear will include lavender gray, gray green, light gray green, cocoa, fawn, blue gray, dark linen, light smoke, dark blue gray and bright navy blue, ac- cording to A. N. Lincoln, secretary of the division. The forty standard colors will be continued. The first seasonal card for colors in men’s wear issued last year, after long clinging to the conventional shades, held just fifteen new colors. In de- termining the maximum that would be necessary to take care of the growing demand for colors in men’s clothing, the Special Committee on Machine Silk Color Line-Cloth Shades has raised the total standard plus seasonal shades to seventy-five. Next Spring, prophesies Mr. Lincoln, still more and brighter colors will be worn. This flare for new colors on the part of the men, in his opinion, is but a re- flection of the color habits of women for whom sewing silk men have issued 300 standard colors and sixty seasonal shades, of which the newest is pansy. eee eee BATTLING SUPERSTITION. A few months ago the Treasury De- partment hoped to persuade the Ameri- can citizen to carry silver dollars around in his pocket. The $1 bill sup- ply was not keeping up with the de- mand. The Treasury wanted time to print these notes and let them “cure” until the ink set into the fiber before putting them out. The silver-dollar campaign was a flat failure. The public simply had to have its “soft money.’ Now the Treasury plans to make one bill do the work of two by increasing the supply of the gambler’s pet aversion, the $2 bill. About 65,000,000 of these are to go into circulation, thereby cutting down the printing bill. Another of those “Nation-wide cam- paigns” that some one in Washington is always “thinking up” will be tried to popularize them. The Treasury might do this by giving them away, of course. Washington plans to convince us that a $2 note is not unlucky. It probably will have just about as bril- liant a success as it had with its silver- dollar campaign. accustomed to the dollar note is likely to insist on keeping it along with his superstitions. The Treasury will dis- cover that battling a superstition is as hard as conquering the bootlegger. The citizen who is THE CRUCIAL TEST. There will be more than the usual by-election interest in the special Sen- atorial election this fall. It will be the first test of La Folletteism since the death of its leader. His followers will try to continue the stern grip he held on the State for years. If they lose, the key position of radicalism in the. Nation will be gone. Their probable candidate is the apple- cheeked, cherubic Robert M. La Fol- lette, Jr., who will run as a “Repub- lican.” Regular Republican candidates also trying for the nomination will in- clude Roy Wilcox and ex-Governor Francis E. McGovern. The “regulars” will enter the fray with their forces divided and maneuvering for position in 1926. The chances are against them now and they are looking more to the future than the present. Wisconsin opinion holds that some La Follette man, young or some other, will suc- ceed to the seat. Next year may tell another story. By that time the feuds and factional fights among the “regu- should be ended. The crucial test of La Folletteism vs. Republican- ism in Wisconsin will come in 1926, not in 1925. lars” Cover Immedia‘e Flour Requirements. Written for the Tradesman. For some time it was a question whether cash wheat would decline to the price of futures or whether futures would advance to the price of cash wheat. During the past two weeks the tendency of the market has been for futures to advance to the cash market basis, futures having advanced 10@1l1c, and during the same time cash wheat advanced 1c per bushel. Recent advances in futures have been caused, first, by increasing re- ports of damage to the spring wheat crop in the Northwest and Canada by Number 2182 hot weather and the spread of black rust. A confirmation of these reports or any additional damage will bring about more sharp advances, while, of course, if it is found the reports have exaggerated a decline will de- velop. In the place, wheat growers are not rushing their grain to market, but, on the other hand, are in- clined to hold for even higher prices. This situation has made offerings of cash grain light. In the third place, stocks of flour in dealers’ hands are light and every one is clamoring for quick shipment, which, of course, creates an artificial demand and strengthens prices of the raw material, for the miller covers his sales of flour by the purchase of cash wheat. That we will not have cheap wheat or flour on this crop gces without say- ing, but whether it wiil be cheaper or higher in the immediate future is an- other question, and one which we can- not attempt to answer. If we knew just what the out-turn of the new crop will be, which we do not; and if we knew just how the trade are going to purchase, whether heavily or sparingly; whether foreigners will require much or little of our wheat, and when, we could then work out a price formula, and so could you, that would be rea- been second sonably accurate. Our guess is that unless something really more serious than has yet ap- peared, happens to the wheat crop of the United States and Canada, there will be some recession in prices some- time during August, when the heavy movement is on, but if we were to offer advice to the trade about buying flour, it would be to cover your immediate requirements immediately; to carry rea- sonably good stocks irrespective of the market, during the next sixty or ninety days, for you cannot sell flour unless you have it in stock, and if everybody waits until the last minute to cover their requirements, somebody will be out of luck, so to speak, for stocks are unusually light everywhere; all flour buyers have pursued the conservative policy, and this together with the fact that new wheat is not moving freely, and the old is practically all used up, makes a strong situation, at least tem- porarily. You know better than any- one else the requirements of your busi- ness; you have a reasonably good idea of the wheat and flour situation, and by eliminating market prejudice from your mind can make good decisions re- garding buying of flour. Lloyd E. Smith. _——_~>- Running a home without running head over heels in debt takes business sense. If a manufacturer ran his busi- ness aS some men run their homes, he would be in the hands of a receiver before the year was out. 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. The Standard Detective Agency of Muskegon protests that the Trades- man did it an injustice in consigning it to the list of frauds in the Trades- man of last week. Of course the pro- test receives no attention at our hands, because the crafty old rascal who con- ducts the fraudulent scheme is utterly incapable of playing fair. Recalling that L. A. Maxfield, the Brutus general dealings with two years ago, the that merchant as had some about merchant, Goldblat Tradesman wrote follows: Grand Rapids, July 10—A little more than two years ago you sent me a memorandum of some dealings you were having with the Standard Detec- tive Bureau, of Muskegon. I think I wrote you at the time that I considered this concern a fraudulent one. I now write to enquire whether your rela- tions with the company were pleasant and satisfactory or whether you found them unsatisfactory, as I had every reason to believe would be the case? The reply to this enquiry was as fol- lows: Brutus, July 11—Replying to your enquiry, will say my transaction with the Standard Detective Bureau was as you stated—very unsatisfactory—not having received any report from them or my accounts back. It cost me $36 to satisfv myself that they are crooked crooks. L. A. Maxfield. Marine City, July 11—I am just in receipt of a telegram from J. A. Kerr, of the J. A. Kerr Hardware, Niles, which reads as follows: “An imposter going around to hard- ware dealers introducing himself as Wim. Shapleigh, of St. Louis. Had draft for $75 cashed here. Has black hair. heavy set body, slim legs, about five feet seven inches tall. Is well post- ed on wholesale hardware. Has rathk- er large head, dark complexion, high class appearance.” I suppose the intentions of this im- poster was to represent himself as one of the Shanleighs of the big wholesale firm. the Shapleigh Hardware Co., of St. Louis, Missouri. Give this publicity in the Realm of Rascality column of the Michigan Tradesman, so others may be warned. Arthur J. Scott. Sec’y Michigan Retail Hardware As- sociation. One of the most wholesome of re- the active commercial cent occurrences has been prosecution — of frauds. These offenses range all the way from the petty swindles tried by promoters on poor and ignorant investors to the large-scale schemings of the fraudulent credit operators and the bankruptcy adepts. There never has been a time when the law was not sufficient to reach the culprits, but the incentive to invoke it was lacking, especially on the part of public prosecutors. Some of the unwillingness to proceed was fostered by the conduct of the very parties in interest who were not as keen in having fraudulent acts pun- ished as they were in recovering part of what they had lost. This was es- pecially the case in bankruptcy matters where, often, the attorneys were the only ones to find the proceedings re- munerative. The laxity in all such cases of commercial frauds appears now to be coming to an end. - Trade and credit associations have raised MICHIGAN funds to aid in prosecuting them, and their efforts are beginning to show re- sults. Hardly a week passes without an indictment or conviction being had. On one day last week four persons were sent to prison for terms up to two years for defrauding people order- ing shoes to be sent by mail. On the same day indictments were returned against several others for concealing assets in bankruptcy. Vigilance is also shown in the prosecution of those at- tempting to secure credit by false representations, as is shown in the con- victions already obtained in such cases. The deterrent influence exercised by examples of this kind is beyond com- pute. Michigan is being flooded with bogus ‘travelers’ checks.” The following are titles used: Universal Travelers’ check, Guaranty Travelers’ check, and they are purported to be issued by such firms as the Oriental Tourist Company, Canadian Pacific Tourist Agency, Amrican Travelers’ Association and the United Bankers’ Association. Vari- ous guarantors are designated, such as California Trust Company, Beaton Trust Company and Union and Plant- ers Bank & Trust Company. The name of any large city is oftentimes used, but upon investigation the trust companies and banking companies are found to be non-existent, or if the name used is that of a reliable institution it is fraudulently used. The checks in most instances are printed on a poor quality of paper and should be easily distinguished from the checks issued by reputable concerns. The checks are being passed on merchants and hotels in the smaller cities and communities. Four forged checks, each for $17.35, written on the Citizens Lumber Co., of Sturgis, having amounts stamped with a “check protector’? machine, made out to James Duncan, and cashed at Sturgis business places, came to light recently when turned over to the Sturgis Na- tional Bank. The form of the checks was also forged, but in such a clever manner that it required employes of the bank who were thoroughly familiar with the check used by the institution to detect the difference. The paper used for the checks was similar, but not identical to that of the bank, and the printed form of the check also dif- ferent. According to a theory of the police this man familiarizes himself with the business institutions of a city and the general type of checks used by banks and then prints his own checks accordingly. The man was about 30 years of age, dark, wore khaki trousers and a blue shirt, a soft hat, and has several gold teeth in the front of his mouth. He was about five feet and eight inches tall and drove a Chevrolet touring car. Glenn D. Fryer, of Ft. Wayne, head of the Nile Art Co., was sentenced by Judge Baltzell, in the Federal Court at Fort Wayne, to 10 years at Leaven- worth and fined $8,000, following his conviction by a jury on charges of using the mails to defraud. At least one work-at-home swindler gets his deserts. It only took the jury five minutes to find a verdict of guilty. July 15, 1925 TRADESMAN TELEPHONE T’S QUICKER Buying or selling, Long Distance offers the most direct method of communication TELEPHONE It’s good business --It’s personal “it’s inexpensive MICHIGAN BELL TELEPHONE CoO. BELL SYSTEM One System—One Policy— Universul Service | ~~ ag ~ a “ : a « f ‘ « » x i ¢ ~* { ai- 4 \ - Ne > ~~ v - 4 i see . -@ ¥ Y '- ig - we 4 July 15, 1925 MICHIGAN TRADESMAN This crook was repeatedly exposed in the Realm of Rascality. Henry Karsten, the Bangor druggist. calls attention to the advertising litera- ture being circulated by the Indu Remedy Co., 2702 Indiana avenue, St. Loius, Mo. The proposition contem- plates interesting country newspaper men in a project to sell Indu tonic to the druggist at $6.50 per dozen bottles, remitting one-half of the amount to the “manufacturer” and devoting the other half to advertising. The St. Louis party is not rated by the mercantile agencies and is evidently conducting a skin game. The latest gold brick in advertising occurred at Des Moines recently when “display” space was sold and money collected for advertising signs on the sides of elephants and camels which were to appear in the parade of Rob- bins Bros. some time later. The circus came to town, but the advertising agent had moved on, apparently with- out telling the Robbins Bros. that the elephants’ sides had been leased. There was no advertising in that parade, as space on the animals’ sides was not for sale, according to circus authorities. Barnum was right. You cant keep a real swindler out of the game, nor can you keep him in prison very swindler. long if he is a clever Swindlers are artists, but all artists are not swindlers. The police of Spain locked up the Spanish swindler a few ago after fifty years of success in world- wide operation. months The jailer must have been sympathetic or the prisoner his heir. Once more the Spanish letters are being broadcasted and again the suckers will send money orders to the poor man who needs funds so badly. We hope the Postoffice Department continues to hold and return to senders all mail addressed to Gen. Ramon Santa de Rafela Santos, Madrid, Spain. On May 18 a display advertisement was run in the daily newspapers of Grand Rapids and other cities through- out the country by the U. S. Shoe Co., Indianapolis, offering genuine army shoes, with six months’ wear insured. at $2.65 a pair. A check was sent on May 19 in payment of a pair and re- ceipt was acknowledged by post card on May 20. It seems that the adver- tising was offered to newspapers by Stone & Thomas Advertising Agency a fictitious advertising agency. The shoes were not delivered, although the check was cashed. Information from the Indianapolis Better Business Bu- reau states that the promoters of the U. S. Shoe Company had disappeared, the office furniture and fixtures have been seized and the office closed. Their bank account has been overdrawn and many unpaid accounts exist. The names appearing on the letter head of Stone & Thomas are: Harold Stone, G. V. Hastings, James T. Stone, Arthur Thomas, Joseph Thomas, L. P. Han- over and Col. G. R. Putnam. Hundreds of thousands of persons in practically every city, village and ham- let throughout the United States have received a stirring appeal from what appears to be a newspaper published under the picturesque title, “Lake of Treasure,” offering to make $34,000 grow where but $100 grew before through investment in the Burnham Chemical Company, of Reno, Nevada. The sheet, if it has done nothing more, has been an excellent contribution to contemporary American promotional literature and it is estimated that thou- sands of dollars have been used by the promoters of the company in its mail order exploitation of stock in a chemical extraction proposition. The Post Office Department could not be convinced that stock was being offered in a legitimate enterprise, and on June 20, 1925, a fraud order was issued by the postal authorities ordering the post- master at Reno, Nevada, to return all mail addressed to the Burnham Com- pany and G. B. Burnham, president, to the original senders, marked “fraud- ulent.” —_—--9-———— Mad Dog Scares. During the recent torrid spell I ob- served the generous and exaggerated way in which “mad dog” scares were featured by the newspapers. Mad are 90 per cent. “scare.” Comparatively few people seem to realize that genuine rabies, so- called, is very rare, and the percent- age of cases exceedingly low. Pasteur himself said that 40 per cent. of dogs are completely immune to rabies, even if repeatedly bitten by rabid animals. According to Dr. G. W. Little, chief veterinary surgeon of the American So- ciety for the Prevention of Cruelty to Animals, the condition known as rabies dog scares does not come on suddenly, but is slow in progressing, beginning with listless- ness and wanting to avoid the presence of the master. If the furicus form in- stead of the dumb form develops the animal should be avoided, but it will not go out of its way to bite any one. The dog’s tendency is to seek liberty, running aimlessly along, snapping at the least provocation and often at imag- inary obiects. There may cr may not be a characteristic high, shri'l bark. A man who has bred dogs for thirty- three years says: “A thing not generally known is that rabies can only be developed in man or beast as the result of a deep bite. A superficial scratch will not do it, though popularity supposed to do so. Hot weather cannot produce this dis- It is needless to explain there is no truth in the popular fallacy that once bitten by a dog the person will develop this disease at any time years later should the dog do so. Local pa- pers bear the scareheads ‘Mad Dog at Large for Weeks.’ A mad dog is dead in a week or less from the time he de- velops rabies. There is no end of the nonsense believed on this subject.” The other day Albert Payson Ter- hune wrote, very sensibly, that while city councils everywhere are ordering muzzles and leashes for dogs, it might be well for them also to order low drinking vessels to be placed at shaded street corners and to broadcast a few non-scare facts about dogs and their bites. Mary Thienen. —_+- > As a rule the man who poses as a high flyer doesn’t fly far. ease. DwWINELL-W RIGHT COMPANY = Boston = Chicago = Portsmouth, Va. Dit ide t diak t taehh add sada ofe) 32 Dame hme Leh ay 17, “ ; Z, )UNO NE revee% EAE ONE PF The Flavor is Roasted In! White House Coffee holds its buyers because it holds its flavor. When a customer buys White House she can serve coffee that tastes as good as roasting coffee smells. Because the flavor is roasted in. You will find it mighty good business to push White House Coffee. WHITE HOUSE COFFEE ey tas Food eens PPR eerie Tae Le WORDEN (GROCER COMPANY Wholesalers for Fifty-six Years The Prompt Shippers a A IAI TET ES TCO TIES npn nhc ras an rn MICHIGAN St Ul spo htrestill Lh | at - py == z7 3 = Sy OE: —— x aw =a Fa aes Movements of Merchants. Saginaw—The Ryckman Hardware Co. has filed a certificate of dissolu- tion. Ironwiod—McMillan & Boyle, Au- rora street, men’s furnishings, has filed a voluntary petition in bankruptcy. Nashville—Avery’s Home _ Bakery, Gribbin block, has its equipment all installed and is now open for business. Albion—Work on the Parker Inn will begin August 1. The building will be of southern colonial architec- ture and is expected to be completed June 1, 1926. Dodgeville——A. Nozero & Sons, who lost their grocery store and meat market in a $30,000 fire, have complet- for rebuilding. They are business. ed plans again established in Detroit—The Sol Scher Co., 2229 Park avenue, has corporated with an authorized capital stock of $5,000, all of which has been subscribed and paid in in property. Howell—The Rubert, Crandall & Cotter Hardware Co. has sold its stock to 6. ON. & Son, of Fayette, Ohio, the business under the style of the M. R. B. Hard- Tailoring been in- Baldwin who will continue ware Co. Nadeau— A. H. Chudacoff, coft & Levine, dealers in general mer- chandise, has purchased the meat mar- ket of Egger & Seidl, 125 Ogden avenue, Menominee, and will continue it at the same location. Detroit—The Checker Oil Co., 816 Free Press building, has been incor- porated to deal in gasoline, oils, wna leum and auto accessorie with an authorized capital stock of $25, - of Chuda- products 000, all of which has been subscribed and paid in in cash. Detroit—The Cadillac Home Baker- ies, Inc., Grandy and Hendrie streets, has been incorporated to do a whole- sale and retail business, with an author- ized capital stock of $100 preferred and 50,000 shares at $2.50 which amount 11,000 shares has been subscribed and $2,500 paid in in cash. Benzonia—B. G. Bennett, under- taker, has purchased the store build- ing, stock, motor hearse and under- taking equipment of the late James P. Maise. at Bear Lake and will con- tinue the business as a branch, under the management of a licensed under- taker. per share, of the the means finality to purchase of holdings by Kalamazoo—The Hanselman realty Walker Storage Co. the Hanselman Candy Co., operated in Kalamazeo for thirty years. The candy manufacturing end of the busi- ness was recently purchased by the Walker Candy Corporation and the Freeman Candy Co., Flint, has taken over the ice cream production. ee ae be Vassar—George D. Clark, cashier and founder of the Vassar National Bank, died July 13 at the woman’s hospital of Saginaw, where he had been taken for treatment for anemia. He had been a resident of Vassar for about thirty-two years and at various times had been village president, town- ship treasurer and school board trus- tee. He was an extensive agricultur- ist and owned one of the finest herds of Holstein cattle in Michigan. Saginaw—The route Saginaw whole- salers will follow July 21 and 22 when they make the second of their good fellowship tours will be logged by William A. Rorke, assistant secretary of the Board of Commerce and secre- tary of the Wholesale Merchants’ Bu- reau of the Board, who will go over the route, making all advance arrange- ments for the trip. The wholesalers will meet Thursday evening at the Bancroft to make their final plans for the trip. While the exact route not been determined, it is planned that will go to Midland, Cadillac and returning by way of Reed City and Big Rapids. has the wholesalers Clare, other places on that route, Gladwin, Harrison, Manufacturing Matters. Grand Haven—The Story & Clark Piano Co. has changed its name to the Hampton Piano Co. Grand Rapids—The DeLuxe Varnish Co., Ionia avenue and Stevens street, has changed its name to the Kreuter- Foosen Co. Detroit—The Gemmer Manufactur- ing Co., 2435 Merrick avenue, has changed its name to the Detroit Stear- ing Gear Co. Detroit—The Gould Detroit Axle Co., 5626 McGraw avenue, has been in- corporated with an authorized capital stock of $100,000, of $50,000 has been subscribed and paid in, $11,550 in cash and $38,450 in prop- which amount erty. Highland Park—The Wilford Power Shovel Co., 15841 Second boulevard, has been incorporated with an author- ized capital stock of $500,000 preferred and 11,000 shares at $1 per share, $275,- 000 of which has been subscribed and paid in in cash. Grayling—The plant of the Dupout Chemical Co. and will be dismantled. The plant was estab- lished in 1914 at a cost of approximate- ly $2,000,000 and during the war em- ploved large force of men. It has been idle for the last year. Marysville—Capitalized for $50,000, the new Marysville Products Co. has started doing business, filling orders for the Peter Pan folding phonograph, which it has American rights to man- ufacture and sell. The company is oc- has been sold TRADESMAN cupying the old top factory, and has about 1,200 square feet of floor space. A sufficient supply of the product has been purchased to fill orders until ma- chinery is installed. Other products may be manufactured later. Monroe—J. J. Corcoran, of the part- nership of Fred M. Longnecker & Co., of this city, has filed a petition for an accounting and a receiver in the Cir- cuit Court here. Corcoran alleges that Longnecker is attempting to oust him from any rights in the partnership; Corcoran also asserts that each owns an undivided half interest in the busi- ness. The business was established six years ago for the manufacture of paper dishes and the concern has so prosper- ed that its daily output is better than 1,000,000 paper dishes. It is asserted the business is worth about $300,000 and is growing. Circuit Judge Jesse H. Root granted a temporary injunc- tion restraining Longnecker from dis- posing of the business pending the ap- . pointment of a receiver Saturday, July 18. The company leases floor space from one of the local paper mills. Long- necker is a banker and lives at Delta, Ohio, it is said. ——_+22s—_—__ Pleasure Craft Worthy of the Owner. 3oyne City, July 14—Two weeks ago we rather threw ourselves in describ- ing a trip to Alpena. We prefaced the description with a list of things that did not happen to us. Now, honest, Mr. Editor, do you really think that any one, especially in this Northern country could go 200 miles in a flivver or an automobile and not have any of these things happen: 1 Puncture a tire. 2. Be crowded off the road. 3. Get bogged in a mud hole. 4. Be trapped in a sand hole. 5. Catch more than a fleeting glanee of any of the beauties that na- ture has so lavishly bestowed along the way for two-thirds of the distance. No, we did not go by automobile. We were a guest of the Boyne City, Gaylord & Alpena Railroad in one of the new motor passenger cars they have put on for the special benefit of fishermen, tourists and land lookers and, incidentally, for a few regular travelers who prefer the carefree trans- portation of the railroad to the an- noyance of automobile travel. Boyne City received a visit last weék from one of the many who are waking up to the desirability of a place on Pine Lake for a summer outing; also one of the few who realizes that Boyne City is a Michigan Lake port. R. E. Olds, fo Lansing, has become interested in Pine Lake property, hav- ing purchased an acreage North of the Pine Lake Golf Club, about five miles from Boyne City. He came here with a party of friends in his yacht, Reo- mar 3rd. As is fitting for one of the pioneer automobile men. his vacht is equipped with a pair of the finest of Deisel motors and the craft is so com- pletely equipped with every kind of electric housekeeping device, there is little work to do. Just let George (electric) do A half century ago we used to go up and down the Mich- igan Lake shore in a boat about the same size. The size was the only re- semblance. It was fired with Norway pine slabs and many a budding rom- ance was nipped because the luckless swain selected the leeward side of the boat, out of the wind, to pay his court, only to have a red hot coal drop on them from above. There were no ma- hogany fittings either, nor were there any dainty bed rooms or luxurious din- ‘ng rooms. There were no stuffed chairs, no soft lounges, and life on that boat was most emphatically neith- er pleasant nor comfortable. July 15, 1925 What we are trying to say is that the Reomar is the most perfect speci- men of marine construction it was ever our luck to see and we hope that it is but a forerunner of a fleet that our unrivalled harbor and beautiful lake deserve to see every summer. Charles McCutcheon. ——_++>—__—_ Personal Tribute to Mr. L. H. Withey. The passing of the late Lewis H. Withey deserves greater consideration than is commonly given to like events. I first met Mr. Withey when, in 1871, I came to Grand Rapids to make my home. He then appeared to be about my age, but I afterwards learn- ed, was several years younger. We early became fast friends, and have so continued to the end. He had already entered upon a busi ness career, and while later his calling was changed, he never became an idler. He was active in organizing the Michigan Trust Company, and for up- wards of thirty years dominated its activities and controlled its policies. He came of noble stock—his father, Solomon Withey being one of the most conspicuous citizens of this com- munity. As a man, as a lawyer, as a judge he occupied a lofty place among His mother was of a high type, worthy of such a husband. Her life was well ordered and her activities inspired and controlled by thoughts It was meet, there- men. were only of usefulness. fore, that the we mourn should have borne a conspicu- for he was manly, he he was son whom now character, wise, fair. These qualities have, during all of Mr. Withey’s active life served to influence duty brought them in contact with him. It may well be said that few men spend so active ous Was he was courageous, those whose a life among men and die leaving be- hind for other’s guidance a career so worthy be copied. Thimas J. O’Brien. —__++ +> Trying to Destroy Auto Groceries by Tax. Denver (Col.) has just adopted a tax of $600 per year on each motor truck or “rolling” store in that city A similar law is scheduled to come before the Los Angeles City Council at an early date. The Denver City Council passed its license ordinance by unanimous vote. This was du very largely to the strong sentiments expressed against the house-to-house method of food sentatives of distribution. Repre lines of business joined in the op- other and Many consumers position. —_—_»-.—____ Don’t Forget These Facts. A two years’ study of the grocery trade by the Sales Promotion Com- mittee of the National Wholesale Gro- developed statistics that prove convincingly that telephone merchandising will do six things: cers’ Association 1. Increase sales volume. 2. Increase sales radius. 3. Increase sales value. 4. Decrease sales cost. 5. Develop steady operation. 6. Permit rent reduction. 2 The Chelsea Foundry Co. has been incorporated with an author- ized capital stock of $10,000, of which amount $5,000 has been subscribed and $1,200 paid in in cash. Chelsea s ‘ ~ = .m/ ~~ 4 “Ss July 15, 1925 Essential Features of the Staples. Sugar—The price is now the lowest it has been for four years. New York refiners hold granulated at 5:35c. Lo- cal jobbers quote 6c. Tea—The market continues strong on account of the unsettled conditions in China and also the continued up- ward tendency of Ceylons, Javas and Indias. The demand is only moderate. Some China teas are showing advances of from 2@3c per pound in the pri- mary markets. Pingsueys have ad- vanced about 7c per pound. Coffee—The coffee market has put in a weak season since the last report; the whole line of Rio and Santos, green and in a large way, both futures and spot, is weaker and the average decline since a week ago is from a half to a cent a pound. Milds show practically no change from a week ago, but the whole coffee situation is soft. The market for roasted coffee shows no important change for the week, but there is of course a sym- pathetic weakness on account of green coffees. The demand for roasted cof- fee is fair. Late in the week the mar- ket recovered slightly. Canned Fruits—The rush of buying new pack California fruits is over for the time being but the market at the source is as firm as ever and favors Berries, cherries and pears lead, with peaches of all grades and sizes in a strong position. The market on the spot is bare of many and quotations are nominal. Pineapple is stronger in tone. Canned Vegetables—Spot tomatoes added to their firmness during the past week and 2s and 3s are not to be had at the low level of prices of a few weeks ago. No. ls are about out of first hands and gallons are doing bet- ter. Lighter stocks of old goods and a threatened delay in packing because the crop is late gives carryover a bet- ter outlook. New Southern tomatoes rule firm. White corn of all grades is scarce and decidedly firm. Most business is in resale blocks picked up at interior points where a holder hap- pens to have a surplus. Peas are firm on new goods, with few canners try- ing to sell while they are busy with their packing. Grocery jobbing the canner. items Canned Fish—Red Alaska salmon has been the most conspicuous item among fish. Spot offerings of the bet- ter grades are working upward, and equally high prices are being paid f. o. b. interior points. Pinks are on the up-grade. Chinooks are steady. Blue- fin, yellowfin and striped tuna are closely sold up and are wanted, as new packs are known to be light and the first cars will have little of those varie- ties included with white meat. The latter is firm on the spot. Crab meat and shrimp are in strong hands and are not freely offered. Dried Fruits—Dried fruits passed through another quiet week. Spot of- ferings are influenced in the case of prunes and raisins by the lack of any real excitement in consumer circles, and in apricots and peaches by the absence of available offerings in siz- able blocks. New pack peaches and apricots have been more speculative than in several years at midsummer. MICHIGAN California prune packers are talking of advances, possibly this week, but that would complicate the outlook for new crop as it would establish 1925 prunes on a higher basis than the dis- tributing trade thinks is advisable. Jobbers would like to see new prunes open on a reasonable basis and ad- vance as the season progresses. On the other hand, packers begin to see daylight on carryover and expect to liquidate present Coast holdings by the time new prunes are packed. This there will be no lost months in the fall during which new crop will be held back while the older packs are liquidated. Because jobbers through- cut the country have light stocks, a heavier than usual buying for early anticipated. While Coast postings are more favorable, the spot market is quiet. Oregon prunes are firm and fairly active in jobbing circles. Raisins are in seasonable de- mand. Commercial packers have lit- tle old crop to offer, while Sun-Maid is not forcing sales, as it sees no need to do so. There is a growing tendency to increase spot holdings toward the end of summer for early fall outlets, and to that end Coast buying for later shipment is going on. Apricots and peaches of the new packs were spec- tacular all of the week without free trading. Few July apricots are avail- able as most packers are short on early deliveries as they have sold up their outputs. Some August shipments have been taken, but beyond that month buyers do not care to go. Peaches were quiet all week, pending developments at the packing centers. Nuts—Despite the efforts of domes- tic distributors they have been unable to influence the future unshelled and shelled nut situaion so as to indicate reasonable prices on 1925 crop. Many indications point a high level, at least during the period when early deliveries dominate the market. What will fol- low later cannot be determined now and buying for later deliveries is light. The shortage of old crop has forced buyers to cover more or less extensive- ly on new nuts for prompt shipment when ready, and with no large crops in sight in most varieties growers and exporters are in a stronger position than domestic importers. The spot market on shelled nuts is developing a stronger undertone, influenced by con- ditions in Europe and on the spot, where offerings are in stronger hands. season fall delivery is Rice—The two most important ele- ments in the domestic rice situation are the small holdings of carryover ; and the only fair crop outlook through- + out the South. The growing rice has suffered from drouth and the outcome of the season is in doubt. Authentic statistics have proved that the present holdings of all grades at the mill are much lighter than at this time of the year in many seasons. A total ex- haustion of stocks is likely before new rice comes in. at the source has been a damper to domestic and export trading as well as the limited offerings. Spot rice is not active, but no holder will sacrifice any of his stocks. Foreign rice is so closely sold up that there is only a limited turnover. Syrup and Molasses—The demand The extreme firmness’ TRADESMAN for the finer grades of grocery mo- lasses continues fair without change in price. As to syrups, the situation re- mains about as it was a week ago, both as to compound and sugar syrup. The sugar syrup market is of course not very strong at present. Jeans and Peas—The demand for all varieties of dried beans is very poor, with the general tone of prices only about steady. Dried peas are also un- changed. Salt Fish — Mackerel change and only light demand. is dull. Cheese—The demand has been mod- erate during the past week and prices are about steady. Provisions—The market on the even tenor of its way. shows no Cod continues Prices show no change for the week. Every- thing in beef and hog products is pre- cisely where it was a week ago and the demand for everything is light. Olive Oil—Finer grades of olive oil are developing a stronger undertone reflecting lighter holdings for immedi- ate delivery which are pretty well con- centrated in strong hands. Relatively freer offerings of medium and poorer grades prevent them from reflecting as marked a change in sentiment. Retail outlets are seasonable, but there is no overbuying. Cables and letters indi- cate a well maintained market in all European countries. ——_+++—___ Review of the Produce Market. Asparagus—Home grown, $1.50 per doz. bunches. Bananas—7@7%c per Ib. Beans—Michigan jobbers are quot- ing as follows: ©. i Pea Beans _____.__._____ $ 5.40 Light Red Kidney ------------ 10.00 Dark Red Kidney -.-------.-- 11.50 Browh Swede ...0 50 5.50 Beets—Home grown, 65c per doz. Butter—All the fine butter coming in is wanted and quickly taken. Medi- um and undergrades are plentiful and can be sold only by shading prices. Local jobbers hold fresh creamery at 4lce and prints at 43c.. They pay 22c for packing stock. Cabbage—$6 per crate for new from Quincey; $2.25 per bu. for home grown. California Fruits—Peaches, $2.25 per crate; Honey Dew Melons, $3.75 per crate of 9s or 11s; Climax Plums, $2.75 per 6 basket crate; Santa Rosa Plums, $3 per 6 basket crate. Cantaloupes—Local jobbers quote as follows: Slandakds (2 $4.00 Vee ee 4.50 Bomys (6250 3 3.75 Bete ee 1.75 iy Carrots—Home grown, 40c per doz. Cauliflower—$3.25 per doz. heads ' from Illinois. Celery—Michigan grown is now in f command of the market, fetching 50c ‘ for Jumbo and 65c for Extra Jumbo. Cherries—Sour command $1.75 per crate of 16 qts.; Sweet, $2.75. \ Cucumbers—lIllinois hot house com- mand $3 for extra fancy and $2.50 for fancy per box of 2 doz.; Illinois, $2.50 per hamper. Eggs—The demand for fine fresh eggs has been excellent during the past week, but the supply has been comparatively light. No change has 5 occurred, however, and the market for fine fresh eggs is exactly where it was ago. The supply of under- grades of eggs is heavy and the de- a week mand small, consequently prices have and irregular since Local dealers pay 29c been very weak the last report. for candled stock. Egg Plant—$2.50 per doz. Garlic—35e per string for Italian. Grape Fruit—$0@0.50, according to quality. Green Onions—~Home grown, 40c per doz. bunches. Honey—25c for strained. Lemons—The Quotations are now as follows: comb; 25c_ for price has declined. 300 Sunkist $8.50 200 Red Ball ._.__..__.._..-.....- 8.00 360 Red Hall _-..___......._._- 8.00 Lettuce—In good demand on _ the following basis: California Iceberg, 4s and 4%s --$6.50 Outdoor Grown leaf _-----.-.--- 10c Onions—Spanish, $3 per crate of 50s or 72s; Iowa, $7 per 100 Ib. sack. Oranges—Fancy Sunkist Valencias are now on the following basis: 12602 $9.00 ee ee 9.00 146 9.00 OO ee 9.00 7) Ce 9.00 ee 9.00 we. 8.75 SA 7.75 Red Ball, 50c lower. New Potatoes—Virgina stock com- mands $7.50 per bbl. for No. 1. Parsley—60c per doz. bunches for home grown, $1 per doz. bunches for Louisiana. Peaches—Hilly Bells from Georgia, $2.50 per bu.; Elbertas from Georgia, $3.75 per bu. Peas—Green, $3 per bu. Peppers—Green, 60c per doz. Radishes—25c per doz. bunches for home grown. Raspberries—$5 for Red and $4.50 for Black. Spinach—$1_ per bu. for home grown. Sweet Potatoes—Delaware Sweets $3.50 per hamper. Tomatoes—Home per 7 lb. basket. Water Melons—50@75c for Alabama stock. Poultry—-Wilson & Company pay as follows this week: $1.75@2 grown, Heavy fowls .___.---...-.--..--.- 24c Liekt fowls ...--....-60246-555 l6c rovers 2 1b oo. 30c Broilers, 14. Ib. to Z ib. —.-__..- 25c Veal Calves—Local dealers pay as follows: Faney oo 15¢ Coog 14c Median 2... 12%c Poor 202 10c Benton Harbor — The Wolverine Lamp Shade Co., 153 East Main street, has merged its business into a stock company under the same style, with an authorized capital stock of $10,000, $5,000 of which has been sub- scribed and paid in in property. ——_->->———__ Flint—Woods-Madden & Co., 518-20 Harrison street, fruits, produce, etc., has changed its name to T. J. Madden & Co. a eI LOCAL ORDINANCES Pertaining To Itinerant Peddlers or Canvassers. Toledo, Ohio, July 13—It is believed by a great many reliable and progres- sive merchants in this country that at the present time the most serious men- ace confronting the legitimate retail merchants of the entire United States is the itinerant peddler or the house to house canvasser. No question pertain- ing to or effecting the retail distribu- tion of merchandise has ever been more widely advertised and discussed among merchants than has this subject during the past two vears, and no question has ever received more widespread atten- tion, nor created more universal inter- est than has the question of how to combat this evil or control its opera- tion. We have always had the house to house peddler, the man with the push cart or the pack on his back, who pes- tered and bothered the housewives, who frightened the children and who made himself a general nuisance and the fear of the neighborhood. The first re- tail merchants in the history of the world disposed of their goods in th’s manner and so we became accustomed to their regular daily appearance in everv community. And as thev became more numerous and their calls more frequent and offensive, the suffering housewives. resorted to closing the doors against these so called tramp peddlers. This condition existed to about the same extent and with the same regular- ity for manv years until a different class of peddlers appeared on the scene. There were bovs from college selling books to obtain money to complete their education. There were local resi- dents, poor but worthy, unable to do hard work and in destitute circum- stances trving to earn a scant living bv selling home-made products. With the advent of this class, there were many imposters, many suspicious charac- ters, too lazy to really work for a liv- ing, but who preferred to impose upon an unsuspecting public. This condition apparently did not in- terest or affect the local merchant to anv noticeable extent, and verv little attentian was given to the matter any- where. But just a few vears ago a new and entirely different class of peddlers began to call upon the American house- wives. Thev were better dressed, bet- ter appearing, smooth and well groom- ed. very polite and gentlemanly, with glib tongue and oilv speech, and they were selling a much better line of mer- chandise, and represented well-known and advertised business houses and manufacturers. Thev easilv gained admittance to the house and were permitted to displav their line of merchandise. Thev were about evervt g, their con- duct was so exemplary, and their ap- pearance so engaging, that the house- wife iust couldn’t help but invite them in. And the line of goods for the samples they displayed was truly won- derful: the best ever made. the best ever sold. the best ever seen in that locality. nothing to equal it on the face of the earth. and such a rare opnortun- ity to buy them home, a chance of a life time. direct from the factory to the consumer. And he knew his merchandise so well, he could talk forever about it. he iust loved to explain everv detail of its construction, he had been in the factory, he had personally seen it made. he knew all about the raw material escaped his attention, he just knew what he was talking about, and he from which it was made, nothing had knew it well from beginning to end. And talk about price and qualitv— such a low price had never been offered by any local store; it couldn’t be done because of the great expense of con- ducting a modern retail store, and be- sides such real-honest-to-goodness qual- ary SO mnCce richt at MICHIGAN icy of merchandise could not be found nor purchased by the local merchants. Why pay such high prices and be rob- bed by the millionaire merchants down town, think of their enormous profits, and their high mark up? Why patron- ize a local store and pay a higher price for goods of an inferior cuality? And while the beans burned to a crisp, and the cookies scorched in the oven, and the suds slopped over on the stove, the entranced and enchanted housewife listened rapturously to the interesting story of the canvasser, and of course she gave him an order, and thrilled with pride at the wonderful bargain she had secured—and how thankful she was that such a rare op- portunity had come to her. But some:hing else happened as a result of that little business transac- tion, much more important than the sale of the merchandise. As she return- ed to her work in the kitchen, she thought of all that the nice canvasser had .said about the stores down town, about how they had robbed the people with their high prices, about how they had sold her goods of such inferior quality and charged more for them. She thought of it seriously and it rankled in her mind all the afternoon as she thought of the hose she had bought at Brown’s dry goods store, and the dress at Smith’s and the silk at Jones’ and other things at other stores, and wondered how much she had been rob- bed and cheated in her dealings at all of the local retail stores. And so the poisonous influence, created by the carefully worded, in- sidious slander of that real nice can- vasser began its work, and another cus- tomer of the home-town stores un- consciously became disgruntled and peeved at the local merchants without thinking or attempting to investigate the matter any further, while Mr..Mer- chant wondered why she had not been in his store for some time, and sup- posed that she must be trading with his competitor. You know these modern well dressed peddlers are not peddlers any more. Oh my no! They are canvassers; they are not door bell ringers, oh no! they are solicitors; they are not mere com- mon catesmen, oh no! They are official traveling representatives of a big re- liable manufacturing concern, and they wear a button or a badge of identifica- tion which says so, and they have a local office and a local manager on a big salary or generous commission, and thev work the town or city until there isn’t a single prospect left and then go over it again and again before they leave for fresh pasture where the grass is longer and where a fresh gullible lic is waiting for them. What did the merchant do about it? What could he do about it? He set in the store and waited for customers to come in, in answer to his attractive advertising, as he had done for years, and he would occasionally appeal to customers whom he knew very well, and sometimes to the trade in general, that it wes their duty to trade at home. to patronize the home town merchants who helned to pay local taxes, who supported the schools and the churches, who supported all civic and benevolent institutions in town, and always con- tributed to everything for the uplift of the ccmmuni‘y and for the welfare and development of their own city, while the out of town canvasser and direct seller contributed nothing. They took everything out of town and left nothing in. All of this appeal and talk of the merchant about trading at home and duty of our citizens to support their home merchants had little or no effect. it was bargains and quality and ser- vice and lower prices that the people wanted, and the question of duty did not enter into it at all in the minds of a great maioritv of the citizens. So the peddler continued to peddle with in- creasing sales until certain direct sell- ing manufacturing concerns attained a TRADESMAN volume of business that began to at- tract the attention of the business world, and amassed great fortunes from the profits of their direct selling plan. This peddling competition was be- coming so serious that some action on the part of the legitimate retail mer- chants had to be taken to combat this great and growing evil, and the thoughts of the retailers turned to leg- islative action as the safest, best and surest method of checking it, or at least to place it under some control. Portland, Oregon, was the first large city in the country to pass a local or- dinance of this character, in preserva- tion of the public health, peace and safety of the city of Portland and as a protection to all citizens against dis- honest peddlers, unscrupulous agents, and other swindlers who sought to vic- timize the housewives and the public generally. This ordinance referred only to those canvassers or peddlers who accepted a down payment from the customer at time of sale or before the actual deliv- ery of the goods. And it provided briefly, that such peddler must procure a license from the Bureau of Licenses at $50 per year on foot, and $100 per year with vehicle, and also to provide a bond of $500 executed by a surety company or by two responsible citizens as a guarantee of good faith on the part of the solicitor, and to protect the purchaser against fraud, misrepresenta- tion or non-delivery of the goods so purchased. The Real Silk Hosiery Mills Co., of Indianapolis, immediately served an in- junction on the city of Portland, re- straining them from the operation of this ordinance. During a year of con- tinuous litigation it was passed and ap- proved by all the local courts of Port- land, by the Oregon State Supreme Court, and finally by the United Stetes Circuit Court of Appeals, as being valid, equitable, necessary and just. The same company then carried it about eighteen months ago to the Su- preme Court of the United States, where it was at last declared unconsti- tutional May 26, 1925, which important decision was rendered solely on the grounds that such an ordinance was an interference with inter-state commerce, and a violation of the Federal Consti- tution. In the meantime 485 other towns and cities, large and small, had prepared and adopted local ordinances similar to the Portland ordinance, designed to regulate the house to house canvasser, all of which are now invalidated and worthless. It is now believed by com- pnetent authority and by prominent business men, that no further legisla- tive action can be taken to control or regulate the house to house canvasser. The United States Supreme Court de- cision guarantees the right of the direct seller as a legitimate method of retail distribution, and they cannot be inter- fered with, so that all efforts on the part of merchants to fight the so-called canvasser evil by any legislative meth- ods, either local, state or National, is probably at an end. How many retail merchants fully realize the enormous volume of this direct selling business? Ninety per cent. of the merchants have no con- ception of its magnitude, and not one in ten has made any attempt or effort to combat it. How many of the good merchants of Michigan or any other state, have really given this matter much serious consideration. Very few indeed as compared with the total num- ber. They don’t pay any attention to ol Let me take your time for just a moment to discuss this phase of this important subject. Financial trade re- ports have stated that the Real Silk Hosiery Mills declared a 33% per cent. dividend last December. They had a wonderful increase in the volume of their business last year, running up into the millions, and are prepared for a similar increase this year. They have July 15, 1925 added the manufacture of men’s si/k hose, and contemplate adding oth« silk products to their line to cover th: entire United States in their canvassin;: operations. But this in only one direct sellin, industry, while there are hundreds. A: tracted by the phenomenal success a: enormous profits of the Real Silk Mil! and others equally as successful, scor of other manufacturing concerns, larg: and small, have entered the field of selling direct to the consumer by th: canvasser method. They represen: many different lines of merchandis: covering practically every househol: need, wearing apparel, etc., and during the past year they sold bv this method more than six hundred million dollars worth of merchandise. They expec: this year with more than 100,000 men in the field, to sell direct more than one billion dollars of merchandise. And I believe they will even exceed that amount, now that all worry and danger from legal or court restrictions is re- moved. Take the conditions in the city of Cincinnati alone. The volume of busi- ness done by factories and firms in that city, selling entirely by the direct to the consumer plan last year, exceeded forty million dollars. There were thirty firms selling clothing from that city and as many more in other branches of men’s wear, many of them also carrying women’s wear, lingerie, hos- iery, etc., in order to gain access to housewives. The Nash Tailoring Co., of Cincinnati, one of the largest direct selling houses in the world, employ 6,000 people, have 1800 salesmen in the field and did ten million dollars worth of business last year. The little town of Seymour, Indiana, had a graduating class of 79 young men last year; 48 of them purchased their graduating suits from the house-to- house canvasser and the same story can be told of scores and hundreds of small towns and cities all over this country in all lines of retail merchan- dising. Do you know that we now have a National Association of large manu- facturers who sell their entire product by the canvasser method? It was or- ganized in Cleveland last January and is known as the National Direct Selling Association with Mr. Nash, of the Nash Tailoring Co., of Cincinnati, as the Na- tional President. Their first real con- vention was held in May this year. It took the legitimate retail merchants of this country more than forty years to form their National Association in an effort to protect their interests, while the direct selling merchants required less than three years of successful busi- ness to perfect their National organiza- tion. Now you are wondering if I have any suggestions to offer concerning a remedy in behalf of the retailer to check or curb, or in any manner to control this great and growing evil. It is conceded by all careful and conserva- tive merchants that legislation could not have done it, and had the Supreme Court decision been reversed, and had all of the proposed ordinances been up- held throughout the country, their en- forcement would not have brought the satisfactory results anticipated. The canvasser would have made all the capital possible from such law enforce- ment to gain the sympathy of the cus- tomer, as against the cruel, selfish. high-handed merchant, and it would have worked in his favor in a majority of cases. But there is one remedy, and only one—a direct and effective remedy, en- tirely under the operation and control of the retail merchants themselves, and that is to fight the direct seller with his own ammunition. First, by employing better, more intelligent, more efficient salespeople. Second, by rendering greater service to the shopping public Third, by closer personal acquaintance and contact with the customer. And fourth, by taking the public into your hae + July 15, 1925 MICHIGAN TRADESMAN 7 confidence to a greater extent than has ever been done before. It is conceded that all merchants, un- der ordinary conditions and circum- stances, can compete with the can- vasser in both quality and price and still make his customary profit. The canvasser knows it, the merchant knows it, but the consuming public does not know it because the merchant has never told them so, and there is nobody to blame but the merchant for this condition. It is only another case of where the timid, fearful, cautious, careful retailer has followed the line of least resistance, has done business in the same old rut, in the same old way year in and year out, the same old clerks at the same old salaries, the same daily routine, the same old adver- tising, the same old sales, afraid of new methods, afraid of modern theories of business or of any deviation from old business ideas and customs. And so now-a-days he walks around the store and scowls at the clerks and says to himself, “What the Hell is the matter with business anyhow?” while he waits for business to come to him instead of going after some of it him- self. He has been doing this for twenty years. He and his clerks have waited on Mary Brown in the same old way for twenty years, and they have al- ways asked Mary, “How her Ma is getting along, and if her little girl has gotten over the measles yet, and if George has had the mumps, and we are having a real cold and backward Spring.’ Mary was looking at some hose and said that some canvasser man called at her house the other day and showed her these same hose for less money, and the merchant said, “Oh no. that could not be so.” He just didn’t have the time, nor the ambition, nor the inclination, nor the nerve to explain it all to Mary, to show her the difference in quality, to explain why his price was higher, and to tell her and show her and prove to her that he could actually sell her the same quality of merchandise that the canvasser carried for even less money than the canvasser asked for them. The merchant could have done this, but he didn’t, and neither has he nor his salespeople been doing it for the past twenty years. They always say, “Here are our hose Mary, and they're good hose, first quality, real good hose Mary and this is our price—sorry we can’t sell them to you any cheaper. Good-bye Mary, come in again.” But Mary didn’t come in again, she waited and bought from the canvasser_be- cause he was so nice and explained things to her so convincingly. Let us consider the salespeople and the matter of salesmanship just a mo- ment. The saleslady is the last point of contact between the store and the great buying public. The first and most lasting impressions of the cus- tomer are immediately formed and al- ways created by the sales force. The durability or the superior quality of the merchandise is a secondary con- sideration in 90 per cent. of the sales made in all of the retail stores in this country and in all lines of retail busi- ness until it is fully and thoroughly ex- plained by a courteous, intelligent, effi- cient salesman who knows his mer- chandise thoroughly. How many do know it thoroughly? How about the clerks or the sales- people whom Mary approaches in the ordinary retail store? .What do they know about goods they are daily sell- ing over the counter? Please remem- ber that the glib-tongued canvasser knew his goods to perfection, and he told the truth about their manufacture, and he told it in a most interesting and instructive manner, because he had six weeks of intensive training and prep- aration, and six weeks of careful study and examination of his product before he began to sell the goods at all. He knew his talking points by heart. How well do your salespeople know the goods they are selling over your counter? ‘What have you ever done as merchants to teach them, to help them, to show them or to educate them along this line? What do the most of them really know about the quality, or the texture, or the actual manufacture of the goods they sell? It seems appalling when you con- sider how little thought or considera- tion the average merchant has given in all the years past to this most im- portant factor in his business. In large stores, the hiring and selection of sales- people has been delegated to the super- intendent or some subordinate official, while the manager or store owner is only concerned in the selection of buy- ers or department managers. And so, the “big boss” as he is sometimes called, would walk through his store and casually observe that he had a lot of clerks, some standing around, some apparently busy but on the whole, a pretty good-looking lot of folks, well dressed and neat appear- ing, and he would swell all up with pride in the fact that they were his employes and that no other store had a better or finer bunch of clerks than he had. And then, he would pass on to bury himself in his office all day with the big problems of his business. Did he know how many of those salespeople were turning away dis- gruntled, disappointed or disgusted customers every day? Did he know how many of those salespeople were careless, indifferent and positively in- efficient and were not sold at all on their own jobs nor upon the store itself? Did he know how much some of those clerks were costing him in addition to their salary because of their mistakes, their poor judgment, their inattention to customers and their utter lack of tact, foresight and diplomacy? Did he know of many of their habits, of their little tricks and ways of avoid- ing responsibility, of the hours lost in conversation over silly, foolish things and of how they are watching the clock for lunch time and closing time, with their minds full of things outside of the store, disinterested in their work, longing for the hour to come when they can get out of their prison and away from it all? No, he didn’t know a thing about that but he did know all about their payroll and just what each employe was costing him in salary, but he had no conception of all they were costing him through indifference and inefficiency. This picture is not overdrawn nor is it unusual. There are hundreds of thousands of such salespeople employ- ed in the retail stores of the United States to-day. It is equally true that there are thousands of splendid men and women employed in all our retail stores who are conscientious, efficient, interested and most loyal to their em- ployers and who love their work and are proud of it. However, it is a sad commentary when we note the fact that in a recent investigation made in more than 1,500 stores of all kinds, it was found that 47 per cent. of the cus- tomers lost to the stores was due to the indifference of salespeople, errors of service, delay in giving attention, discourteous treatment, over-insistence and tactless handling of customers. Now that the question of the retail merchants of this country being profit- eers and grafters has subsided, and the accusations of certain Government of- ficials made a few years ago have been proven entirely false, our Federal au- thorities have again taken up the ques- tion of the high cost of living with special reference to the high cost of retail distribution. The research de- partments of some of our great col- leges and state universities have been employed in that direction also and through all of these sources, the opin- ion seems to prevail that one of the chief causes for the so-calied high cost of distribution is the employment of too many salespeople and too indiffer- ent salespeople and to the expense in- curred through their own careless waste and extravagance which could be and should be avoided. This is by no means the fault of the salespeople entirely. The merchants must assume their share of the re- sponsibility for such conditions. They also have been careless, indifferent and negligent in their attitude and contact with the salespeople in their own stores. There has been too little per- sonal attention given to the salespeo- ple, too little interest in their personal welfare, too little of the touch of hu- man kindness on the part of the em- ployer, which in so many cases would have created an entirely different con- dition of mutual sympathy and under- standing. Every retail store has an atmos- phere all its own, from the largest to the smallest. Every store has a per- sonal, individual influence upon the customer. It is a strange psychology, a sort of unseen influence but the gen- eral public in all walks of life is in- stantly effected by it. It is as spon- taneous and effective as the sunshine or the gloom. The salespeople create this atmosphere to a very great ex- tent and its responsibility rests upon them more than anyone else. There are stores in this country where the atmosphere is cold and distant and even repelling to the prospective cus- tomer. There seems to be a haughty, chilly air of indifference about the place. You don’t feel welcome there. You don’t feel at home and you im- mediately feel that you don’t want to stay there any longer than is absolute- ly necessary and that you won’t come back to that store if you can find what you want elsewhere. Then, there are stores in the same line of business where the opposite ef- fect is produced. You somehow feel welcome in that store and you like to go in it. You can sense the atmos- phere of welcome. the genial, cordial spirit of the place impresses you at once. The salespeople seem glad to see you. They really want to please you, to help you and they seem so anxious and willing to render you all the service they can and they do it cheerfully and without over doing it. You don’t know just why but some- how, you feel more at home in that store where everybody seems to be nice to you and before you realize it, you have bought more than you ex- pected to and you leave with a feel- ing that the next time you want any- thing in their line, you are going back to that store to get it. That is salesmanship, that is the point of contact, that not only builds up a business but retains it. The re- tail distribution of merchandise in the future will be done upon more inten- sive lines with more careful study and thought, with more careful prepara- tion and attention to details. Old- fashioned methods cannot be success- fully used any longer and the old- fashioned merchant who thinks he has a well established trade that he can depend upon and that such trade will be sufficient for the successful conduct of his business year after year, will discover to his sorrow, that times have changed and that modern business is constructed upon new and_ entirely different lines. The retail merchants of this country have grossly neglected the selling end of their business for many years. The merchandise upon their shelves and counters has had to sell itself and it has been passed out to the consuming pubic by an army of poorly paid sales- people who in the main only knew the size and style and the price of the article sold. The future successful merchant in this country will devote more time to selling and less to buy- ing; he will spend more time on the floor in personal contact with the buy- ing public; he will leave much of his office management in other competent hands while he personally cultivates and educates and elevates his own salespeople to the proper standards of intelligent and efficient salesmanship. He will spend less money in costly, flashy full page advertising which at- tracts the eye but not the mind of the intelligent consuming public. His ad- vertising will be reduced to legitimate dependable bargains on real legitimate dependable merchandise. He will have fewer “stupendous sales events” which may attract the customers during the sale but keep them away from his store until the next “gigantic bargain sale.” He will cast aside the great bug-a-boo of keeping up his volume, and think more of making a real honest to good- ness profit on what he sells in a real legitimate manner. The merchants of this country are just beginning to realize the danger and the utter fallacy of bombastic spread eagle advertising which has done more to create distrust and sus- picion in the minds of the consumer than anything else could have done. They are also beginning to appreciate the fact that their so-called continuous great sales events are producing the same effect, and that their great desire and everlasting cry for volume, vol- ume. volume, is a delusion and a snare at the expense of their real profits and detrimental to their own business. In conclusion let me say that I have based the opinions expressed in this article upon many years of actual ex- perience and observation in hundreds of retail stores in large cities and small cities in many sections of the country, and upon actual contact with hundreds of salespeople and merchants in all lines of retail business. And I am forced to believe because of present business conditions that an evolution in retail distribution is inevitable so far as present store policies and meth- ods are concerned. I am optimistic by nature and I greatly dislike a pessimist—but I do believe that the time has come in the business world, when the independent, legitimate retail merchants of this great nation are facing greater and more serious problems than ever be- fore in their business history, and a great majority of them are apparently unconscious of their danger. It is not onlv the house-to-house canvasser and itinerant peddler, but also the great mail order houses who are now doing a credit business, and above all are the great chain store corporations whose gigantic operations are now seeking to cover every nook and corner of this entire country. A new condition is confronting all of us as retail business men that must be understood and must be met in- telligently. A new order of things must replace the old in all retail busi- ness if the legitimate American mer- chants, the backbone of our business life, are to prosper and be maintained. . H. Combs, Sec’y Retail Merchants’ Board. No woman is really as handsome as she thinks that some man thinks she is. FOR SALE A. D. Dick Duplicator, Good as New. Cost $125; will take $85. Waterbury Furnace, $25. Gasoline Lighting System, 10 gal. tank, 7 lights, $50. Steel Paper Baler, Good Condition. Cost $40 for $25. Tall, Round Post Card Rack for $5. About 100 Post Card Holders, $3. Penny Machine, Good Condition, $5. Large Coffee Mill, $5. Gum Vender, Cost $9; will take $5. Pricing System, clip on shelving, $3. Model H Todd Check Protector, $5. 40-82 Winchester, Deer Gun, $10. At above prices if sold sep- arately, or the $226 for $200 if all sold at once. ; Address No. 100 c/o Michi- My gan Tradesman. 7 SITUATION IN COTTON. Great store is being placed now by cotton operators on the weather in- dications in certain parts of Texas. Every few drops of rain that fall there serve to depress cotton quotations, while predictions of “continued fair and warm weather” have the reverse effect. The sum total, however, of the price changs for the past week was not very marked. Another six weeks or so will come close to resolving the size of the crop. The plant is a hardy one, cap- able of withstanding a lot of prelimin- ary difficulties, and this fact keeps the speculators on edge. No one is quite sure whether the yield will be 13,500,- 000 bales or a million or more larger, aand there is no way for the time being in having any assurance in the matter. Buyers of cotton goods feel the same way about it, but they are inclined to believe that the crop will be large and that the price of the raw material must come down, with a correspond- ing reduction in the prices of fabrics. Mill men, whose profits have been cut to a very slender figure, when they are not altogether missing because of the prevailing prices for cotton goods, are confident that no reduction in the price of the raw material will warrant a lowering on the finished goods. The net result is that there is little disposi- tion to do forward business on any levels at which buyers are prepared to operate. Gray goods are moving slow- ly, with wanted ones held at firm prices. Finished fabrics for immediate use are in a little less request than they were. A feature of the close of the past week was the pricing of per- cales for delivery through September. Only in fine constructions were there declines and these were small. On most goods the old prices stand. A good season is predicted for hosiery. One branch of this, that of children’s socks, has been opened with some good sales. In underwear, the principal openings are yet to come. WAGES MUST BE REDUCED. Primary markets, for the time being, are engaged in preparations for the business that is expected to materialize next month and thereafter in sub- stantial orders. All the indications seem favorable for an average season, if not for a little better. The only un- certain factor appears to be the matter of prices. In general, the trend of price levels is downward, with a few notable exceptions, like rubber and the articles made of it and jute and its fabrics. The disposition of buyers of all kinds of commodities is very bear- ish in this matter of price, and is said to be supported by the views of the great mass of consumers to whom re- duction sales have had a fruitful appeal. Reductions are expected not only in the cost of raw materials generally but also in practically every kind of finish- ed product. How this result is to be accomplished without reducing the pay of workers is one of the problems now up to the producers. Prices of com- modities, as a whole, still remain about 50 per cent. above pre-war levels, while wages in many of the trades show a greater increase. A readjustment of the ratios was expected in less time than the nearly seven years that have MICHIGAN elapsed since the war ended, but has not come mainly because of the high average which the building trades have been able to maintain in conse- quence of the large amount of new consiruction. This, by causing the main‘enance of high rents, has kept up the cost of living and so has been continuing high thereby The “vi- a provecation for wages in other occupations, increasing production costs. cious circle,” of which so much was heard in war time, seems still to be a potent factor. ee WOOLS AND WOOLEN GOODS. Reports from London concerning the wool auctions now in progress there are rather confusing. The one fact that seems to stand out in the conflict- ing statements is that he results so far have been a disappoinment to those who expected higher prices. Now it is stated that a fairer test of conditions will be afforded by the Australian auc- tion sales scheduled to begin at Vic- toria this week. At that place 40,000 bales are to be offered. On Thursday 22,000 bales are to be put on sale at Brisbane and, from July 20 on, 43,000 bales at Sydney. Next month about 125,000 bales are to be offered in Aus- tralia. Americans have not figured much among the buyers at the London auctions, but are expected to be more in evidence at the Australian Enough has already become apparent showing there is practically no chance of any general advances in wool prices, and this is of use to the manufactur- ers of woolen fabrics who are prepar- ing to show their offerings for Spring. The tropical cloths are about all on sale and have met with a good re- sponse. Many of the mills have got through with the delivery of Fall goods that were ordered, but are not yet ready to open lightweights. A fair in clothing has been placed, though requirements are by no means filled as yet. Women’s wear clothing sales still lag because of style uncertainty. The fear of labor trouble in this branch of industry, although not wholly allayed, is much less than it was some time ago. ones. Fall business RAYON IS COMING TO ITS OWN It is not many months ago since a number of interested persons came to the conclusion that the substance known as artificial silk had reached the stature of being entitled to a name of iis own. The reason for calling this substance artificial silk was that it was produced from cellulose just as real silk is, the difference being that, in the former case, chemicals are used to do the digesting that occurs in the body of the silk worm. There was, at first, a selfish reason for wishing the removal of the word “silk” from the designa- tion of the artificial product, many of the real silk manufacturers believing that such use hurt the sale of the worm article. But a lot of things happened while the controversy was under way. The most marked of these was the tremendous and unexpected growth in the manufacture and use of the artificial product. It has now got so that out- put of the latter is rapidly forging ahead of the natural article, and it is only a matter of time when it will be ee " soar ar ee se a TRADESMAN double or thrice as much. The sub- stance as now produced is very differ- ent from the crude celluloid-like article with which Chardonnet astonished the world before the beginning of this cen- tury, and is constantly being improved on to correct the defects which are dis- closed in use. It is employed alone or in combination with other textile fibers for a variety of purposes, and the sup- ply of it is practically unlimited, which is not the case with any other fiber. Under its new name of rayon it promis- es to make a field for itself as the only textile fiber invented by man. CANNED FOODS CONDITIONS. The increasing shortage of many canned foods, despite an extreme policy of hand-to-mouth buying, has caused a firmer undertone and higher prices on several items. There is a scramble to pick up resale blocks in interior mar- kets on an f. o. b. basis, which is higher than the recent range. This is signifi- cant when it is remembered that whole- sale grocers, even the biggest of them, are buying against actual needs and often ownership of merchandise is not assumed until orders have come in to jobbers from their retail connections for the identical packs which are bought. The annoying feature of the situation is that brokers are called up- on to dig up what they know cannot be readily found and when they do dis- cover what is wanted the buyer fre- quently will not take the block if it is larger than he wants. Also brokers catering to interior dealers find it hard to make up their lists of offerings as they are afraid to include some items fearing that their buyer will order a bill of goods which they cannot fill, since the holder for whom the broker quotes, has only a mere handful. Spot trading is under one of the most severe handicaps experienced in many years and no relief is in sight until sufficient quantities of new packs come in to stabilize the market. Shortages have caused abnormal prices on the spot which will be scaled down when larger quantities are available and that is one reason why buyers are not over- burdening themselves with carryover. The scientists have about as much trouble getting together as the poli- ticlans, it seems. What caused the California earthquake already has as many guesses as the cause of the World War. According to one school, a mountain is growing back of Santa Barbara—a range of mountains, in fact; and when a mountain is growing there is bound to be a good deal of strain and displacement in the vicinity. Another school of seismic experts be- lieve the Pacific Ocean is sinking, and still another that it is leaking. Neither can the scientists see eye to eye on the subject of interquake relationships. To one school the Montana and Cal- ifornia disturbances were wholly sep- arate, to another they were parts of the same shudder; one authority says they were foreseen, another declares they were unpredictable. By all of which the opinion of still another au- thority, that the rest of the country is safe, falls something short of a perfect reassurance. July 15, 1925 DURANT NOT A DEMIGOD. When William C. Durant lost out with General Motors and entered upon an extensive career of stock selling for Durant Motorg, Star Motors, Flint Motors and several other subsidiary concerns, the Tradesman declined to accept any advertising from the pro- moters and repeatedly cautioned its readers to steer clear of any invest- ment suggested or recommended by Durant and his enthusiastic followers. This position, sturdily maintained and steadfastly adhered to, caused a de- cided coolness in the case of many friends, but the Tradesman could not do otherwise in the light of Durant’s previous record as a wrecker, exploiter and rejuvenator. Durant developed a _ high-powered sales organization of 2,500 men and succeeded in interesting more than 300,000 would-be investors in his vari- ous flotations. What is the outcome? About as dark as possible, but no more so than the Tradesman confident- ly predicted four or five years ago. The small investors who entrusted their savings to Durant to the amount of $116,375,000 find they have sustained a shrinkage of $62,175,000, so that their present holdings are worth only $54,- 000,000—less than 50 per cent. of what they paid into the coffers of the much- superman who made. such as to dividends and vaunted large promises stock advances. The Tradesman fails to see any re- assuring future for Durant securities unless a miracle happens in the next few years. CREDIT SHOULD BE CURBED. R. Walters, of Flint, has secured from the Grand Commander of the G. A. R. a franchise to conduct a historical pageant during the National reunion of the G. A. R. in Grand Rapids next month. Walters appears to be a genius in preparing and conducting pageants, but when it comes to settling the bills he incurs in connection with his activities, he does not appear to be a blooming success. Walters is now incurring large ob- ligations which many of the creditors will probably be obliged to compromise or charge off to profit and loss when it comes to the aftermath. He started out to deceive the people he proposed to interest in his undertaking by mak- ing improper use of the names of Mayor Swarthout, City Manager Locke and Safety Director Sinke on his print- ed matter, but those gentlemen put a veto on his activities as soon as the matter was brought to their attention and thus probably saved the city the unfortunate notoriety which would otherwise ensue in case Walters re- peats in Grand Rapids the experience of Battle Creek, South Bend and other cities. As Walters is soliciting contribu- tions to his undertaking from G. A. R. lodges and other patriotic organiza- tions all over the country, the Grand Commander should be requested to withdraw his sanction of the project unless Walters will consent that . the money flowing in in a steady stream be placed in the hands of a more re- sponsible person as treasurer. ; * a '- . July 15, 1925 MICHIGAN TRADESMAN 9 HE WAS A MASTER MAN. Tender Tributes to the Memory of Mr. Withey. The Tradesman paid its respects to the wonderful personality of Mr. L. H. Withey on the occasion of his retire- ment from the Presidency of the Michigan Trust Company, eighteen months ago. On his death, two weeks ago, the Tradesman requested a dozen of the close friends of the deceased to favor the Tradesman with tributes to his memory, with the following result: In the old days the cry was, “The King is dead, long live the King” and so it is to many of the heedless and unthinking, but to those of us who have associated with a real king of business men for nearly thirty years there never can be another. As I have been asked to make a con- tribution to an article on the man whom we all respected, I will try to paint a true picture of that man as I knew him from an association of nearly thirty years. It is said that once a painter, having painted a picture of Oliver Cromwell, was called before him and ordered to paint a new picture and paint it exactly as he was, and so if my friend was in command over me to-day, his orders would be the same as Cromwell’s, “Paint me as I am,” and the nickname they had for Crom- well, “Old Ironsides,” could wel! be given to the man who has left us. He was a man—a regular he-man. He made no bones of it. His whole tem- perament and manner was that of severe directness. We are all a jolly lot of frauds in covering up our foibles and trying to represent that which we are not, but Mr. Withey never endeav- ored to be anything except that which he was—a straightforward hard hitter. I will have to make an excep ion to that last statement, for there was one thing he did try to deceive us about and hide from us, and only very infre- quently did he fail to do it, and that was that under his very severe exterior there was a very tender heart if it could be reached. My friend, William H. Anderson, once told me an anecdote about him that occurred years ago when they had been attending a bank- ers’ convention in Indianapolis. They were returning and had to stop over to change trains at Richmond, Ind., and went to the opera house to pass the The play was “The Old Homestead.” Mr. Withey sat next to Mr. Anderson and they were very much interested in the play; along at the last in some part of it there was a great deal of pathos and suddenly Mr. Anderson felt Mr. Withey stirring un- easily by his side and he heard muffled choking and he turned to Mr. Withey who with red eyes said, “Say Ander- son, we'll have to get out of this or we'll miss our train surer than hell.” The old home scene in the play had reached him. At another time when we gave him a surprise dinner on his twenty-fifth anniversary as President of the Trust Company it overcame him and tears were in his eyes. His sister told me that when he came home from a trip abroad and found that his father had died in his absence, he sobbed. Yes he did try to deceive us in the matter of a tender heart, but it was there in time away. spite of attempted suppression and could always be reached when his sympathies were enlisted. My experience with him began as teller in the Michigan Trust Company service in 1894. I looked with awe up- on this wonderful man who was just in the midst of closing up a successful administration of the R. G. Peters Salt & Lumber Co. and the R. G. Peters personal estate, which had been in- volved to the extent of $3,000,000 and which was then running smoothly, and I studied him and endeavored to do everything in exactly the way he or his associates, Mr. Hodenpyl and Mr. Hardy, wanted me to, and how proud I was when I saw that he appreciated it and gave me work in connection with camp on Rogue River one winter; of his travels in South America, China and other parts of the world; of lum- bering mahogany in Honduras; of min- ing in Utah. It was all very wonder- ful to me as a young man and as years went on we became closer. Mr. Hoden- pyd left him to seek wider fields of en- deavor and Mr. Hardy followed Mr. Hodenpy!. We were always together and we worked together every day that he was in town and for nearly twenty years of my service with him never a cross word escaped his lips toward me. His people were among the earliest settlers of Grand Rapids and had a very large part in the early happen- His father was the first Michigan, ings here. Federal judge in Western Lewis H. Witney. che Peters’ estate, of which he was so proud, figuring up the exact amount due on claims running into hundreds of thousands of dollars. Then came the day when he gave me his check book to keep track of, and I think nothing in a business way before or since, has pleas- ed me more, and in those days he did ‘ what he very seldom did later, showed his appreciation by compliments on the work I was doing. From time to time he told me differ- ent experiences in his career in the lumber business with Robert B. Wood- cock. He started a mill on Mill Creek just above where the fish hatchery is, in 1868, before he was of age. It was run by water power developed by the creek and cut only 2,000 or 3,000 feet per day with an old-fashioned saw. He told me of his running his own lumber appointed by Abraham Lincoln, and after his father died he took up the work of service, and he was very proud of and enthusiastically loyal to Grand Zapids and Western Michigan. The larger and older metropolis naturally felt a little better, but nothing could so arouse him as any attempt of the metropolis to tell Grand Rapids what we must do in politics or business or any other way. He was intensely social, but at the same time he was very reserved, and where many people gain friends in business and otherwise, by intimate as- sociation, friends gravitated to him from mere respect for his power and ability. The time that I first went with him in the Trust Company was the era in -which business kings of Michigan were nearly all those who had been con- nected with the lumber business. In comparison with many of them, Mr. Withey had not been a large operator, but his operations had been carried on in the right way and the larger oper- ators, such as John Canfield and E. G. Filer, of Manistee, Charles H. Hackley, of Muskegon, D. A. Blodgett, of Grand Rapids, Wellington R. Burt, of Sag- inaw, and R. A. Alger, of Detroit, all respected his ability. It was not a comparison of quantity with them, but it was the quality they admired. With all of his attention to business in those years he still found time for public affairs. of the doings of the Republican party, He was interested in all but more particularly he gave intent and hard service on the Police Board. Mr. Carr, a former superintendent, has told me that the first winter he served as superintendent, while Mr. Withey’s family was away, he came down every night and helped Mr. Carr on his work. The people of Grand Rapids little knew of the business executive who was spending his evenings for one whole winter in their service. He had passed through three finan- cial panics in his business history— that of 1873 when he was a young man; that of 1893 and then in 1907—and they all left him stronger than he ever was before because they had demonstrated that the basis upon wh’ch he conducted affairs had been right. He had accura‘e vision; not the reckless vision of the speculator, but the vision which en abled him to look into the future and what He be- gan to buy school bonds of Oklahoma see with conservative accuracy the trend of affairs would be. while it was a territory and bought mi'lions of them with invariable suc- cess and satisfaction to his clients be- cause the interest rates were high and the municipal bonds were very ade- quately secured. The critic in those days suspiciously shook his head and only knew that Oklahoma was a new country, but in a few years they knew that he was right because none of his purchases ever defaulted on their in- In the fall of 1921 a very large industrial establishment in Grand Rapids, wished to finance their obligations by terest or principal. temporarily hard up, issuance of bonds and he knew it was a fine opportunity to serve the concern and all Grand Rapids as well, because this concern’s output amounted to $4,- 000,000 distributed in the country and city pay rolls. annually, This was followed by some financing for a con- cern in Muskegon and for another Again the His judg- ment was vindicated and within a short time the obligations which were issued by these concerns were paid off and the money which comes in for their products is a benefit for everyone in this vicinity. I have no doubt if he had lived in New York he would have been the J. P. Morgan or George F. Baker of financiers, and I think this statement would be supported by all those who knew him well. large concern in Holland. critics shock their heads. With all of his attention to business he had found little time to take diver- sion, but soon after he was fifty years old, golf came in and he began to en- joy it. Then automobiles came and 10 he took to automobiling, but just at this time, when his powers were the greatest, he had an automobile accident and in endeavoring to save his wife, he suffered a very bad fracture of the knee. This accident barred him from playing golf or making trips of in- spection in a business way such as he had done before, which enabled him to reach his own conclusions on mat- ters brought to his attention. He was, above all things, very independent in his own judgments, which were good in those days when he could see things for himself and with his own eyes, and it mattered little the storm or stress, he steered by the course which he had mapped out for himself after due con- sideration, and invariably it was good. Under him as receiver of the vast Peters’ operation at Manistee was a manager by the name of H. W. Carey and he told me this, which he regarded as very characteristic: Mr. Withey would go to Manistee and they would map out a line of action after consider- ing a matter and talking it over, and Carey would go forward on that basis. affect various and them would not like it and they would come to the Grand Rapids office to see Mr. Withey to see if it not be changed, but he—Carey—sitting in Manistee, knew that after a certain line of action had been carefully thought out it mattered little whether they were great or good that tried to change the course, Mr. Withey loyally stood by. “Where McGregor sits is the head of the table” and in all of Michigan as long as the institution, the Michigan (which those of us have been connected with it, all love so well) shall last, the name of Lewis H. Withey is engraved more indelibly in the minds and hearts of his as- sociates than it would be if every brick in the building was stamped with his Our commanding general is gone—we it—and the best we can do is to carry on and endeavor to put into play in our lives those things which he endeavored to teach us. Claude T. Hamilton. little I our departed friend, the late Lewis H. Withey, that is not already known by Of course, any action would people, some of could Trust Company name. know There is but can say about his life work which will live long after mere words have been forgotten. It was my good fortune to have made his acquaintance fifty-eight years ago and to have enjoyed a pleasant rela- tionship with him during that period, both in a business and friendly way. His rugged character, strict integ- rity and aggressive business capacity, placed him in the front rank when work was to be done, and made him a recognized creative force in the busi- ness and social world. He was always steadfast in what he thought was right and loyal and true to the interests he served, financial or social. A friend to be mourned and a citizen who will be sadly missed. James D. Lacey. I have your letter of July 6 and gladly contribute a few words in memory of Mr. Withey. In 1884 I entered the employ of the MICHIGAN firm of Withey, Hodenpyl & Company, whose offices were in the so-called Tower building, now the home of the Fourth National Bank. A few years later Mr. Withey and Mr. Hodenpyl organized the Michigan Trust Com- pany and offered me a position with the company, but the salary which they stated they could afford to pay me was only 40 per cent. of the amount I was then receiving. Although of- fered another position at the same salary I was receiving, I accepted their offer, and I can think of no better tribute to the sterling qualities pos- sessed by Mr. Withey than to simply state that I did so cheerfully with full confidence and never regretted it. Geo. E. Hardy. —_—_—_—_» 2 +___ One Reason For August Opening. One shrewd guess relative to the opening of lines of men’s wear regular lightweights by the largest factor in the trade is that the big company will very likely hold off until August in an effort to gauge the raw wool market and its relation to the merchandising of goods for the new season. This, it was added, is not because it is not covered on its raw wool, as reports credit it with being prepared in large measure. The delay, however, will af- ford the opportunity to see what the course of raw wool prices will be. If raw wool should drop with this factor’s lines already opened, it would create serious merchandising difficulties, it was pointed out, similar to the adverse conditions which affected the selling of heavyweights some weeks ago. By August the indications as to the course of raw wool prices will be much clearer than they would be earlier, according to this reasoning. ——__»2>—___ Fall Prospects For Knit Ties. While the manufacturers of cut silk neckwear report a satisfactory volume of orders for Fall, the makers of knit- ted ties claim they see a swing in styles that is favorable to their products. They point out that the cut silks had everything their own way last Fall and during the past Spring, and figure from this that the time is ripe for a change to knitted silks. They add that the style leaders in men’s wear—the “well dressed men” of the clubs and colleges have taken strongly to crocheted ties of the finer grades. This, the makers of knitted ties think, is a highly favor- able omen for a greater acceptance of _knitted neckwear generally during the Fall. —_22+>——__ Prints Seen in Negligees. The vogue for printed textiles has invaded the negligee field, and a strong demand is reported here for kimonos of printed voile and crepe. They are simply trimmed with narrow ruffles of lace or self-material, often tying in front at one side. Plain colored voiles and box loom crepes are also moving briskly in rose, gold and orchid, as well as other pastel shades. Among the negligees gayly printed summer silks, combined with folds and bands of matching plain materials, are enjoying popularity. Plain crepe de chines, in pale shades, with self ruffling and puff- ing, are also in favor. TRADESMAN Bird Extermination Imminent in This Country. Grandville, July 14—Murder_ will out. The bird question will not down. Some there are who have awakened to the true inwardness of the situation, and yet there is too much somnolence on the part of the main body of the people for the good of the country. A rich and sporting minority has put the legislatures of the states to sleep while they go about extinguish- ing every vestige of game bird in the Nation. It is truly an alarming condi- tion and calls for immediate and dras- tic treatment, which it is, however, not likely to get. Many native birds are already ex- tinct. No legislative action can bring them back again. It is for the law makers to see to it that what are left of the feathered population are saved from the senseless slaughter which has gone on unchecked for so long. No less than thirty-four states of this Union are benighted, so far as protecting bird life is concerned. They have permitted large baggings of birds by the sporting community until many species of migratory fowl have become extinct. And all this in the face of the fact that insects and vermin have increased to an alarming extent all over the country. Which is better, abundant bird life, with a minimum of fruit and vegetable destroying vermine, or the birds wiped out and our farms and gardens overrun with swarms of bugs, flies, worms and lice which can only be destroyed by the use of dangerous poisons of which the country is even now over flooded? The choice is right here with us to- day, and must be met. Whichever way we decide makes for the good or ill of mankind. The proper protection of birds ina few states does not count. The birds migrate from state to state, and where one commonwealth protects and nur- tures them another takes them in hand and makes of them food for the sports- man. Both game and song birds come un- der the head of bird life which must have protection else perish from the face of the earth. What are you going to do about it, Mr. American citizen? Will you permit a minority of sporting gentry to destroy the bird life of the Nation? If not, then get a hustle on and make it known to your legislatures what you think on this subject of bird preservation. What is sport for the few will prove death to the many and there is no time to be lost playing mumbletypeg while this wicked destruction goes on. There will be a reckoning for all this careless indifference some day a day which is much nearer than most people apprehend. Get out the pro- tests and make it manifest where you stand on this most momentous issue of the age. : Recent reports from unbiased ob- servers in the South and in California, where birds congregate for winter feed. bear out the belief that our mi- gratory birds are doomed. This call to a show down where bird life is concerned is not a mere matter of sentiment. It is a solemn fact which stares the American people in the face, a fact that has been becom- ing more patent each day, until now there is nobody of intelligence who seeks to cover up the facts. The manifest indifference, however, is the alarming part of the whole sub- ject, and glves our best citizens an unhealthy chill when they realize how near this great country is to becoming birdless, and at the same time defense- less against the raids of myriads of insect pests which even the poisons doped out to them has failed to anni- hilate. Bird protection or poison protection, which? That is the question now up for de- July 15, 1925 cision in this great country of ours, and it is a question which must be answered within a reasonable length of time if at all. Many species of birds are already gone. Hunting them has become less sportful since the wholesale slaughter has continued un- restricted in so many of the states. A large money interest is on the side of the big bags of game, and those who would oppose the open season are in the minority so far as money is concerned. There is no light in the East for the bird lover. ee In the East opposition of regulation is in the lead. Monied men are, it is claimed, able to shape legislation to suit their own views. It is a shocking condition of morals and there seems little likelihood of a change at the present writing. The defenders of bird life who stand for reforms are without funds, and we know it is money that makes dobbin jog along. The outlook is indeed distressing. The power of money is with the ones who make a holiday of bird slaughter- ing. Legislatures are asleep in a ma- jority of the states of this Union, and the danger is that they will not awakea in time to be of service in defense of bird life throughout the wide area of this great country. The alarming diminution of our mi- gratory birds is too evident to be brushed aside. Bird lovers are doubt- less thoroughly alarmed, and are doing what within them lies to counteract the injustice and wrong of bird slaugh- ter in every quarter of our country to-day. The newspapers of the Nation should take up the cudgels in favor of bird protection. Will they do so? Otherwise bird life in America is doomed. Old Timer. —_++>—__ Printed Frocks in High Favor. Printed frocks, in crepe de chine, chiffon and georgette, are in active de- mand for immediate use for girls of the junior age, according to reports re- ceived from manufacturers represented in the membership of the United In- fants’, Children’s and Junior Wear League. They follow closely the styl- ing of dresses for women, particularly emphasizing flounces, ruffles, godets and scarf collars. Two-piece costumes are also in demand, both in sheer fab- rics and the heavier silks, including striped and single-tone silks. Simple, straightline dresses of striped tub silks in blue and white, green and white, ete., are also in considerable vogue at the moment. —_—_~+ +> —___- Good Glove Orders For Fall. Advance orders for women’s gloves for fall are substantially ahead of last year at this time, according to manu- facturers and importers. Both in leather and fabric gloves, these factors say, the retailers have placed a larger volume of business mainly because of their inability to secure wanted styles during the Spring when the advance ordering was light. The short glove with novelty cuff remains the favorite style, developed, however, in new Fall colors and having extensive decora- tions. The latter frequently take the form of embroideries or cut out effects. The demand for suede fabric gloves to retail from $1.50 up has been par- ticularly good. —_—_22.-.—_—_—— One advertisement, one month’s ad- vertising, one year’s advertising, will not produce business success. You have to keep at it as long as you con tinue in business. RES t eee commit 2 6: se ee eR & we ee A vemeoconcle S July 15, 1925 MICHIGAN \ ¥ A Mrs ayy a (\ eR Serving the Customer After Sale Is Made. Rodgers’ shoe store of Decatur, III. defines the term service in its truest sense. At this store there is a continuous plotting and planning for new business, and also many ways and means to re- new contact with standby trade are em- ployed. The long list of customers of the store know that a sale is never en- tirely completed when the money rings in the till. The customer must be satisfied with his purchase, merchan- dise must perform satisfactorily and the buyer of shoes at retail must real- ize that Rodgers’ shoe store of De- catur, is a store not only founded on the service idea but one which lives and grows because of its unique ser- vice features. The Rodgers shoe good businéss, an even flow of trade through poor times as well as pros- perous innings, has succeeded in forg- ing ahead year after year. The slogan of this store is, “We fit the hard to fit.’ And this slogan is not merely a combination of meaningless words but busy, competent men of this institu- tion, headed by H. W. Rodgers, one of the proprietors, have learned con- siderable about foot anatomy and about the possibility of relieving foot troubles and also are competent judges of foot- wear, which means that they know how to select and supply shces of cer- tain types to fit and please various types of people. The principal reason for high-light- ing the activities of the Rodgers shoe store at Decatur at this particular time, is to call attention to at least one ex- traordinary means conceived, ned and carried out to a successful con- clusion, and intended to re-establish confidence of customers of the store as well as insure patrons that there is an extraordinary concern in their foot- wear comfort by the Rodgers shoe store as well as in offering full value for their dollars spent in the store. plan- Many times in the past, H. W. Rod- gers, of this store, has sat down and written personal letters to a long list of customers, addressing them in a rather intimate way and telling them how much he appreciates the way they have patronized his store, also assuring them that the institution is continuously con- cerned in the performance of the foot- wear bought there. . Most anyone soon “writes himself out” when thus addressing the trade, so Mr. Rodgers this early spring hit upon a new plan whereby to tell his story, a plan which emphasizes the service idea of the store and at the same time one which is so unusual as to be apt to live long in the memory of store has had the customer. This unusual stunt con- sisted of a neatly printed card with a four-line poem exploited immediately below a pair of mercerized laces of a shade and length to accurately fit the needs of the pair of shoes bought not so long ago by the customer to whom this missive was addressed. On the opposite side of the card was the fol- lowing message: “Realizing that your shoes are the only part of your apparel that can cause you pain, we are using efficient service to keep you comfortable. If we have failed in any manner to please you we will consider it a personal favor if you will return your recent purchase. We want you to be satisfied and feel that this is your shoe store.” Some people favor this or that auto- mobile chiefly because it is so easy to find representative service stations. In case of break-downs it is not necessary to travel all over the country in order to get service. Many automobile com- panies have gone the limit in their ef- fort to provide satisfactory service for customers, which means service after the sale has been made. And such manufacturers have established uniform service rates, in fact have instituted uniform operations at the stations of their representative dealers. Such a manufacturer is very seriously con- cerned in the continued satisfaction of the customer. Very often you hear a merchant say, “If you treat a man right he is sure to come back.” But this phrase, “Treat a man right,” is a very elastic one and the interpretation and meaning of it is varied according to the attitude of the dealer. “Treat a man right” to some merchants means taking his money patting him on the back and wishing him good luck and asking him to come back again. Nine chances out of ten he doesn’t come back because there isn’t anything unusual about such manifestation of interest. ——_+-- Shows a Sample of Every Number. Z. W. Fuller of the Fuller Shoe Store, Sturgis, has a great faith in the ‘buying public and he caters to his trade in that direction. Having a modern store in a modern new building, Mr. Fuller sets out with an unusual idea in shoe merchandising. Believing that the public knows what it wants if shown, Mr. Fuller has in- stalled a shoe display rack on one side of his store. On this rack the prospec- tive customer will find all the shoes that are in stock in the store. There is a sample of every number carried. Looking them over, the customer finds what he wants, calls the salesman and asks for his size in that particular de- sign of shoe. The salesman brings him his size, and after trying them on, TRADESMAN the customer if pleased takes the shoes. Thus a sale is made in a very simple way, eliminating the old worn out way of, “We haven’t got that particular kind, but we have one here that is just as good. In fact, we sell more of these than of the ones you asked for.” On the other hand, after the cus- tomer looks over the display rack and finds to his satisfaction that there isn’t a shoe on it that he would want, he or she goes out and no time is wasted. Neither the customer nor the seller lose on this proposition. Mr. Fuller has found this idea to be very satisfactory. The customers who patronize his store, have complimented him on the splendid service which he gives them, mainly due to this new system. Shoe retailing with this new idea re- duces the salesmen’s expense nearly 50 per cent. It increases the service and there isn’t so much time wasted in selecting the shoes. It gives the prospective customer more chance to select something if in doubt as to what he wants. And last, but not least, it increases sales. The display rack cuts the expenses, thereby lowers the over- head. It increases patronage and makes more sales and profit. —_——_» > —_ Growth of Shoe Business in Grand Rapids. An indication of the growth of Grand Rapids as a shoe. manufacturing center is indicated by an increase of 18 per cent. in production schedules, effective Monday, July 13, at the Herold- Bertsch Shoe Co. This is the third increase in production schedules which this factory has made in the past three months. Grand Rapids has only one shoe fac- tory, but this one has made steady progress since its establishment thirty- three years ago. Many of the skilled operators formerly employed in the old Rindge-Kalmbach-Logie organization are now building shoes at the Herold- Bertsch Shoe Co. The Growth of the Herold-Bertsch Shoe Co. is an indication of an increas- ed production of shoes in the Middle West during the past six years. Mas- sachuse‘ts manufactured more than 50 per cent of the shoes produced in the United States in 1919. Since then their troportion of the production of the country has dropped steadily, and Michigan, Wisconsin and the other centers in the Middle West have in- creased in importance. 11 Even low labor rates of factories lo- cated in New Hampshire and Maine have been unable to keep the business in New England. Western shoe manu- facturers have a reputation for quality and wear and this reputation is steadily increasing. Grand Rapids shoes stand in the forefront in this respect and are rapidly taking on the fine finish and appearance commonly associated with Eastern made shoes. Grand Rapids, through the Herold- Bertsch Shoe Co., now sends shoes to a territory bounded on the West by California, on the East by New York and New Jersey, on the North by the Canadian boundary and on the South by Tennessee, and in addition has a considerable foreign business in Central and South America. ———_++>———_——_ Rubber Footwear Situation. Thesharp advances in crude rubber in the last several months have thrown the rubber footwear end of the local shoe trade into a more unsettled con- dition than has been seen since the days of the war. Despite the low re- tail stocks of the early year, due to the heavy storms of the Winter, opening prices on 1925 lines of galoshes, rubber overshoes, etc., did not hold, and quite a little canceling resulted. the marked rise in rubber has forced Since then prices up on the finished goods, and there has been a scamper on the part of buyers to reinstate canceled orders at the old prices or to place new busi- ness. This has resulted in a situation in which the unwary buyer is said to be likely to be“burned” badly. The question now appears to be not so much of getting merchandise as of getting it at prices which will not re- quire an almost prohibitive mark-up in order to obtain a normal profit. —_—s eo Hides, Pelts and Furs. Green. No. 1 ..__.-. Green, No: 2 .......-- a aeeeleee Cane Ne ft Co TF ee ee Calfskin, Green, No. 1 ---- Calfskin Green, No. 2 -------------- Calfeakin, Cured, No. 1 —-..._.-- 2 Calfskin, Cured, No. 2 Tek, MAF ocenaein jo 2 SO ce es 2 50 Peits. Ol Woe 1 00@2 50 Bawa |... Wee 1 00@2 00 Shear ings .....................- 50@1 00 Tallow. WP or ee 07 Nea ft 0 06 opine nie cies —« Wool. Unwashed, medium _.~------------- @40 Unwashed, rejects ---------------- @32 Unwashed, fine -..--.---.--....----«< @4 Announcement On July 13th we put on more operators and increased our output by 18 per cent—the third increase in three months. demand for The Bertsch dress shoe and The New Hard Pan work shoe were the reasons. Increased HEROLD-BERTSCH SHOE CO. Grand Rapids, Michigan, U. S. A. July 15, 1925 12 MICHIGAN TRADESMAN Pee ; : a * = Things You Should Consider ; 5: F INAN C IAL Z When Insuring NES qT 2 | | = “Th How much insurance do I need to pro- Y a(] . WS tect my family? MZ Ly Py == ya How much can I afford to carry? The New Vigilantes of the West. A new Vigilante movement, recalling the “Days of ’49” and the necktie art- ists immortalized by Bret Harte, is spreading over the Middle West to fight the spread of sporadic and or- ganized crime. Syndicates of cracks- men operating out of Chicago have made the country banker’s life a bur- den in Illinois, Indiana and Iowa. Rural law officers have been proved helpless to stop the wave of safe- cracking and bank robberies. Insurance rates advanced anywhere from 33 to 150 per cent. on such risks early this year. In Illinois in May the rate was $4 per thousand. The move- ment to put an end to this reign of robbery and murder began in April and reached a new milestone the other day when Chicago bankers offered a reward of $2500 for a dead bank rob- ber and $1000 for all those taken alive. Iowa started the new Vigilante move- ment. That State had fifty-six bank robberies and losses of about $250,000 in 1920. Captured bandits were re- ceiving light sentences and quick com- mutations. Iowa bankers armed 3876 Vigilantes with 2289 pistols, 1200 rifles, 240 sawed-off shotguns and 712,000 rounds of cartridges. Vigilantes po- liced 781 towns. Result: A half dozen robberies last year, total losses $2500; eighty out of eighty-nine bank robbers killed or con- victed, and every man of them sent to prison still there. Headstones mark the resting places of divers gunmen, and the Iowa bank-insurance rate went down to $1 per thousand. Last April Kansas City bankers took a leaf from the Iowa book and dis- tributed 250 army rifles, riot guns and 45 caliber pistols to Vigilante groups in the neighborhood of their banks. The grim motto adopted was, “No work for the jury.” In May the Illinois Bankers Associa- tion was completing the work of set- ting patrols in 1000 towns every hour of the day and night against cracks- men. Carbines and heavy pistols were issued. The orders were “Shoot to kill.’ The patrols work under the sheriffs. Machine guns have been placed in some banks. To 101 of the Illinois counties more than 100,000 rounds of ammunition have been sent. Outside of Cook County, which had not acted then, bank robberies suddenly and markedly decreased. In_ that county and Chicago the killing of po- licemen and the robbing of banks con- tinued. Now Chicago’s banks have organ- ized a special force to patrol in gun- fitted and armored cars. Indiana is adopting similar tactics. A war of bandit extermination will follow the thirtieth robbery within a few weeks. More than 5000 men are being armed over that State. In short, the bankers of certain great cities and of four densely populated states can no longer relp on the forces of the law. They are forced to main- tain their own paid but unsanctioned police. The banker of the Middle Ages was not forced to do more. There has been nothing quite like this in America for a generation. It is a melancholy confession that the citi- zen must do what the law, the courts and the Legislatures should do for him. He is paying for legal protection that he does not get. When courts and Legislatures fail, when captured thieves cheat justice and politicians fail to create a needed state constabulary, people take the law and the means of defense into their own hands. There is something dangerous- ly wrong where Vigilantes are needed. In the action of these thousands of citizens there is a warning to both courts and Legislatures they should neither misread nor ignore—N. Y. Evening Post. — +22 Sixty-Five Per Cent. of All Telephones in United States. The July number of the Bell Tele- phone Quarterly, published by the Bell System, sets forth some interesting statistics, the authenticity of the data compensating for the delay in its pub- lication. These figures show the growth in the use of telephone service throughout the world in the year 1923. During that year 1,517,291 telephones were added to the lines and systems of various companies throughout the en- tire world, an increase of 6.6 per cent. compared with a gain of less than 1 per cent. in population. This brought the total number on January 1, 1924, to 24,576,121, of which 15,369,454, or 63 per cent., were in use in this country, notwithstanding that our population represents only about 6 per cent. of that of the entire world. In other words, there is one tele- phone for every seven people in this country, compared with one for every 185 inhabitants in the rest of the world. Of the huge aggregate of phones in use here at the beginning of last year 15,000,101, or 98 per cent., were under the jurisdiction of the Bell System. European countries during 1923 add- ed 520,312 telephones to the number in service, bringing the total at the end of that period to 6,390,765, or the equivalent of 1.3 for every 100 popula- tion, compared with 13.7 in this coun- try. Of the 2,815,902 instruments mak- ing up the balance of the world’s sup- ply 1,009,203 were in use in Canada, the remainder being scattered over the other countries in North and South How much should be paid direct to my wife for immediate use, and what should be done with the balance? It is not safe or sane to make all of your insurance payable direct to inexperi- enced beneficiaries. Statistics show that a great portion dissipated. Relieve your family of the responsibil- ity of investing your insurance by select- ing a responsible trustee to assume this duty, with proper instructions as to the method of distribution, to whom and for what purpose. Establish an insurance trust and ap- point as trustee the FPRAND RAPIDS [RUST [,OMPANY GRAND of such insurance is soon RAPIDS, MICHIGAN We © we = ae eh ty eZ = Zi 2 Cor. MONROE and IONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton Jhe‘Bank Where you feel at Home OLDEST SAVINGS BANK IN WESTERN MICHIGAN MEMBER “ea Be FEDERAL RESERVE STEM, BUSINESS CREDIT INFORMATION that is both prompt and authoritative is an essential if merchandising effort is to be productive of maximum result. The “Grand Rapids Savings Bank” quires from and the prompt attention which it accords them is never casual or perfunctory, but always interested and efficient. Grand Rapids Savings Bank OFFICERS WILLIAM ALDEN SMITH, Chairman of the Board CHARLES W. GARFIELD, Chairman Ex.Com. GILBERT L. DAANE, President ® ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, Ass’t Cashier EARLE D. ALBERTSON, Vice Ptes. and Cashier HARRY J. PROCTER, Ass't Cashier EARL C. JOHNSON. Vice President H. FRED OLTMAN, Ass’t Cashier TONY NOORDEWIER, Ass't Cashier welcome such _in- its patrons— July 15, 1925 America, Asia, Africa and Oceania. Other countries have lagged far be- hind the United States in the develop- ment of telephonic communication sys- tems. Whereas the ratio of telephones in use to population has increased here from about one to every 800 inhabitants in 1880 to almost fourteen for every 100 at the beginning of 1924, the combined countries of Europe at the present time have a ratio of only about one and one-half instruments to every 100 population. In China, where the tele- phone is still virtually unknown, there were but 101,425 phones for a popula- tion of about 400,000,000 people. The summarization of the situation puts forth figures showing that 71 per cent. of all the world’s telephones are operated by private corporations, leav- ing a balance of only 29 per cent. op- erating under Government control. At the same time it is pointed out that the countries in which the greatest progress has been made, from a tele- phone standpoint, are the United States, Canada and Denmark, where private operation still predominates. A tabulation on the telephone de- velopment of important cities through- out the world reveals that outside of the United States, Canada and Sweden there are no cities with more than twenty telephones to each hundred in- habitants, and none outside the United States with more than twenty-five for each 100 population. Viewed from a standpoint of tele- phones in service, New York City led all others, with a total of 1,186,573, at the beginning of 1924, but the radio instruments to population fell just a trifle short of twenty o each 100 peo- ple. San Francisco, with a population at that time of, roughly, 650,000, had a total of 187,452 telephones in service, showing the highest ratio of any city in the world, with 28.8 instruments for each 100 population. Considering the foregoing facts and figures, it is easy to realize why the bonds and other securities of domestic companies are highly regarded in in- vestment circles. (Copyrighted, 1925.] eet nae Prices Depressed as Gold Standard Becomes Effective. Since the end of 1924 commodity prices in Great Britain have been going down steadily, although prices on this side of the water since then have lost relatively little. Word now comes that the Econo- mist’s index number for the last of June fell to a new recent low level. At the end of last year prices in Great Britain averaged 181, or 81 per cent. above the pre-war (1913) basis, but now they are down to 162. Our own Bureau of Labor Statistics index shows no such recession in values. It has declined only from 157 to 155 in about the same period. Why have prices broken so sharply overseas? Why have values here not fallen proportion- ately? What likelihood is there that the two movements eventually will be- come equalized? Commodity prices in Great Britain on a gold basis have been higher than prices here. That restoration of the gold standard at least temporarily MICHIGAN would depress prices there lad been a foregone conclusion. The shatp ad- vance in sterling that has taken place since last fall has been one of the ma- jor influences tending to reduce prices in that country. When the pound sterling was rela- tively low it took more money to buy a unit of merchandise. Commodity prices thus were high. Since sterling has attained parity its domestic pur- chasing power has continued to in- crease. Adjustment of internal con- ditions is slow in reflecting the im- provement of the exchange. It takes less British money to buy a given unit of merchandise than it did six months ago. Consequently the quoted level of commodity prices has fallen materially since talk of a return to gold began and still further since the actual shift has been accomplished. Creation of a free market through restoration of the gold standard at once had the effect, naturally, of making British prices more sensitive to our own price level. In an open market there is no longer the same force at work to hold prices on an inflated level in Great Britain. Free and easy trad- ing gradually should tend to equalize the price levels of the two countries by bringing prices down more nearly on a level with prices here. That is what is happening at the present time. When viewed from this standpoint no reason appears why the continued decline overseas should be interpreted as a forerunner of substantial declines here. Once the two levels have be- come equalized a decline there will have an influence here and vice versa, but down to date prices have not be- come adjusted to the new conditions consequent upon the adoption of gold. Fresh signs of firmness in prices here are indicated by all of our index num- bers that record late June conditions, so that in fact as well as in theory our price level for the present is moving more or less independently. Paul Willard Garrett. [Copyrighted, 1925.] —_—_>>>—___ A Swarm of Bees. Here is a swarm of bees. If you attend to them they will make you the honey of success, and if you neglect them you are apt to get stung. 1. Be polite. Politeness will get you out of more difficulties, climb you more hills, cut you more barbed wire, find you more smiles, than any other quality you can acquire. 2. Be sure. Don’t guess. suppose. Find out exactly. And if you don’t know, ask. 3. Be clean. Water and whisk- brooms are cheap. 4. Be honest. looking. 5. Be on time. People that have to wait for you don’t like you. 6. Be patient. 7. Be cheerful. And if you can’t be cheerful, look cheerful anyhow. 8. Be considerate. Don’t be officous nor meddlesome, nor a nuisance, but— you know—be consderate. 9. Be careful. Better be careful one hundred times than get killed once. Look out for these bees. Don’t Know. Even when nobody’s —_2+++—___ Think more of your good luck and less of your bad luck. TRADESMAN THE CITY NATIONAL BANK or Lanstne, Micu. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” Kent State Bank “The Home for Savings” Capital $1,000,000 Surplus $750,000 Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. YOUR BANK HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS 5 o paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $6,200,000.00. 14 Mutualization of Fire Insurance Busi- ness in this Country. The contrast between the satisfactory situation in the life insurance business in this country and that in the fire in- surance business is very great. What is the cause of this difference? The greatest difference to be noted in a study of the two systems is the pres- ence, in a most active and almost uni- versal way, of competition in the life insurance business; and the absence of competition in the fire insurance field. There is a very considerable difference in the initial rates in life insurance be- tween the different companies; and the system of annual cash dividends, which is almost universal in life insurance, in- creases and accentuates this competi- tion. The result of cash dividends paid annually is a constant reduction in the net cost to the insured on his an- nual life insurance premiums. In the fire insurance field we find in many states that the rates are fixed by law, so that companies must all write at one standard rate. In this particu- lar, fire insurance premiums differ very greatly from life insurance premiums. State regulation of fire insurance has followed very much the line of railroad rate regulation. The history of the railroad business in this country has been briefly summed up in three words, Gift, Graft and Guarantee. The Era of Gifts and Grants The Era of Graft The Era of Guarantee But fire insurance rates, unlike rail- road rates, are not fixed by the states, but are fixed by the companies acting in combinations, known as rate making bodies. The state merely appfoves or disapproves the rates made. For all practical purposes, fire rates are fixed by those who sell fire insurance. The only element of competition in the fire insurance business which amounts to anything is that offered by the mutual insurance companies. The principle of annual cash dividends and operation on the mutual plan, which have led to such great success and satisfaction in the life insurance busi- ness, are followed only by mutual com- panies in the fire insurance field. I have yet to find a student who does not approve the principle underlying the organization and operation of the best mutual fire companies. In practice the mutuals show a sav- ing to the insured of from 25 to 40 per cent. of the premiums paid. This is a large saving on a fixed charge which must be borne by all business and which must be levied against all prop- erty. The question naturally arises then—why do not the mutual com- panies write a larger proportion of the fire insurance business in this country? The answer is to be found in certain historic facts growing out of the de- velopment of our country. In the early days of our country the mutual fire companies did a large pro- portion of the business of fire insur- ance along the Atlantic seaboard. Many of the giants of these early days re- main vigorous and strong companies, serving their immediate communities in the East. Following the Civil War, with the development of the West and the opening up of the vast plains of the Mississippi Valley, the houses, towns MICHIGAN and cities as they were rapidly built, depended on the East or on Europe for the money with which to build. Lending agencies followed the rail- roads and the Western march of popu- lation, and the stock fire companies in close association with these lending agencies, furnished fire protection. This established the agency system which still obtains in the fire insurance busi- ness. The borrower had to furnish fire insurance protection to the lender, and the fire insurance was arranged for by or through the agent making the loan. This close alliance between the lenders of money and the stock fire companies has continued. Most of the loans made are made through agencies who dictate the fire insurance com- pany to be used in furnishing fire in- surance protection for the benefit of the owner and the creditor, who be- cause of the large commissions, dictate stock companies. It is only recently that the mutual companies have entered in an aggres- sive and business-like way into the gen- eral field of fire insurance in this coun- try. Their progress has been rapid and is to-day one of the most marked developments in the fire insurance field. The mutual companies are actually furnishing competition in the fire in- surance business. They are handling their business in a spirit of co-opera- tion and in an efficient, economical way which promises much relief to the busi- ness interests and property owners of this country. The mutual idea has had an enormous expansion and growth in this country during the past ten years. Many of the large financial institutions such as life insurance companies, trust companies, building and loan associa- tions, etc., do not hesitate now to ac- cept mutual insurance policies, as fur- nishing entirely satisfactory security for their loans. This element of com- petition is of vital importance to the entire fire insurance business of this country if it is to develop in a way sat- isfactory to the insuring public. If the mutual companies were not furnishing insurance, and if they do not in the future furnish it in even greater volume than they do now, the time would undoubtedly come when there would be an agitation for state fire insurance. The mutual companies acting in a co-operative spirit, are di- recting their competition and _ their business in such a way, as to result in benefit to the insured, rather than pri- marily benefit to the company. There is a great deal of glib talk in this country regarding service. Much of it is merely talk. What is called service is often simply satisfying the convenience of people at enormous cost. Two great services which the mutual fire insurance companies are giving are reduction in the cost of fire insurance and reduction in fire waste. As long as irresponsible people can se- cure insurance in unlimited amounts on property, often getting insurance policies in excess of the actual value of the buildings, or stocks, without ade- quate inspection, or careful examina- tion of the moral risk involved, so long will the criminal fire waste in this country continue. The mutual companies are sound in practice. They are steadily gaining in TRADESMAN popular approval and those engaging in this business have the right to feel they are rendering the country an im- portant service. —_—_+ 22> Just a Minute. I have only just a minute, Only sixty seconds in it, Forced upon me—can’t refuse it, Didn’t seek it, didn’t choose it, * New York Grand Rapids July 15, 1925 But it’s up to me to use it, I must suffer if I lose it, Give account if I. abuse it. Just a tiny little minute— 3ut Eternity is in it. ——_~+ 2 s>__ Don’t try to convince people that you are doing business with without a profit. and you lose in prestige. | We Have Orders to Buy American Public Utilities Company Subscription Rights Stockholders of all classes of stock on record July 10, 1925, will receive “Subscription Rights’’ to purchase common stock at $100 per share up to 30% of their present holding. These ‘Subscription Rights’ are marketable and we would be pleased to receive all offerings. Stock Trading Department - HOWE, SNOW & BERTLES (Incorporated) Investment Securities Detroit Chicago 1 them You deceive no one OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying theNetcotis O07) Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER United States Depositary Wm. H. Anderson, Pres. Christian Bertsch, Robert D. Graham, Charles N. Willis, Samuel D. Young Fourth National Bank Establishea 1868 GRAND RAPIDS, MICHIGAN The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. L. Z. Caukin, Vice Pres. Sidney F. Stevens, Marshall M. Uhl, Victor M. Tuthill J. C. Bishop, Cash. David H. Brown, Samuel G. Braudy, Charles N. Remington James L. Hamilton Fenton Davis & Boyle EXCLUSIVELY BONDS Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones peg agiag Detroit Congress Building July 15, 1925 Greed of Coal Miners and Their Em- ployers. : Grandville, July 14—The coal situa- tion is again puzzling the Government experts. Whatever comes of this renewed ac- tivity on the part of the miners and their employers the general public is sure to suffer. Once a year this threat of a strike which is to tie up the larger part of the employes is made and immediately thereafter up goes the price of coal to the consumer. To an unprejudiced observer this looks like a put up job to enhance coal prices. It having worked so well to the bet- terment of the coal barons, both work- men and owners, why should it not continue year after year at about such a time? Heretofore, when Government has taken a hand, the interference hasn’t been drastic enough to help the ones who suffer—the users of coal, nor is it likely to do so this year. Along about September first the strike is scheduled to be pulled off. Coal bins are general- ly empty and this is a time when the knowledge that cold weather is not far away serves to stampede the con- sumer into buying against a scarcity which threatens to raise prices beyond the purse of the ordinary man. Well, what about it? There is considerable about it when one digs down after the facts. For several seasons now the coal combine has despoiled the man who must have coal or freeze and starve. If one had hopes of a reform in this particular those hopes have by now gone glimmering. The gang is at its old tricks once again. Threats of a general strike, tying up nearly all the mines of both anthracite and bitumin- ous coal, have started the annual by- play, and advices have gone out call- ing attention to the fact that now is the -time to fill our coal bins if we would avoid high prices next winter. But what right have these men in the coal industry to hold up and rob the consumer? The American Federa- tion of Labor has been one of the m: tyrannical organizations in history. In fact, so unreasonable and bull-dozing has this organization become that the general public is becoming heartily tired of its piratical tactics, consequence being a large falling off in membership. The handwriting is on the wall. Labor unions and grafting big busi- ness will soon have to take a back seat. In the coal business the bosses and miners seem to have an agreement for the purpose of fleecing the public to as fierce a tune as their victims will bear. : This sort of thing has been going on year after year. This combine seems to imagine that to the victors belong the spoils, and the coal barons have been the victors ever since the close of the kaiser’s war. A free people are patient and long suffering. Coal is something that is indispensable to every home in the land. Hence the great opportunity for profiteering which has been used to the fullest by men and combines who are no whit better than the ghouls who rob the dead on the battlefield. The ownership of railroads by. Gov- ernment proved most disappointing. Even so it may become necessary for the United States to take over the coal mines and work them in the interest of the people. Something surely should be done to render justice and fair play to our population which has been for so many years the football of scheming highway robbers. This demand for an increase in wages is a mere pretense, yet it has served in the past to boost fuel prices beyond the means of half the popula- tion of the country. - To give to a few rich men and their organized employes the power to set the price of such an important article of domestic consumption as coal is to MICHIGAN place the common people under the thumb of organized spoilsmen, who, as specimens of corporate greed, have never been surpassed in this country. How long must the people stand for being robbed in such a high handed manner? Combinations such as this coal combine have no personality to kick and no souls to damn. It is a condition which confronts the country and not a theory. So long as a free people suffer them- selves to be systematically fleeced, just so long will the work of skinning go on. There surely must come a re- action sometime. No king or potentate in other times ever held the power for good or evil over the public as do these coal manipulators in this country of ours. Fuel is as essential for the general well being as bread. How long, think you, would we sit idly down and per- mit the bread makers to starve us into subjection as have these men who have the coal mines in their breeches pockets? Every year at about this time, the strike agitation begins. The Govern- ment is adjured to take a hand, which, however, it never has done in anything like a practical manner. The coal Shy- locks laugh up their sleeves and cry attaboy, all the time feeling as safe as the boy who stones the frogs. There must, be some way to curb this infamous profiteering gang which has had for so long an unobstructed opportunity to rob the public. Wheth- er by Government or otherwise it is time that a halt was made to the an- nual fleecing participated in by the despoilers of the coal combine. We shall wait with no little interest to see how far the coal men will this year tempt Uncle Sam to take a hand in regulating what has become a shameful blot on the National escut- cheon. Old Timer. — 72s May Tighten Up Retail Credits. If a movement that has been started here makes general headway there will be a noticeable tightening up in retail credits. It will take the form primari- ly of insistence of closer observance by charge customers of the 30-day payment clause in the agreement made with the stores at the time accounts are opened. Too many customers are letting their accounts run from 60 to 90 days. One of the best-known re- tail credit men in the city said that his collections were better at the moment than for some time but, even at that, not over 50 per cent. of the accounts on the books are paid in 30 days. The movement in question is based on the feeling that credit is cheapened too much by failure of the merchants to insist on a more general observance of the 30-day rule, and that this failure also leads to other abuses of the credit privilege, notably returning of goods not at fault. —_2 2 >—__ Double Breasted Vogue Grows. . The vogue for double-breasted coats in men’s suits continues to gain head- way, according to one of the leading manufacturers. These are cut along English lines and have three buttons placed high, the top button coming in within from one to three inches below the top of the high-placed pockets. The lapels of these coats are consider- ably wider than those seen heretofore, which is a feature of the new single- breasted coats also. In colors, the re- cent trend is said to have stressed medium gray and navy. Double- breasted coats, however, are not worn with knickers, so that they do not fit into the four-piece suit division. TRADESMAN 15 Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS @ Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents PROTECTION OF THE MERCHANT By the Merchant For the Merchant PROVIDED BY THE Grand Rapids Merchant Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according ¢o the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. ORE July 15, 1925 16 MICHIGAN TRADESMAN s ntil their children are SEX $ pwards, and in scho \ ~ is needed, and : such mothers find jobs. The usekeeping has to be done nights s, so there is scant leisure Witt men workers everywhere strong desire to make their ris measure up to high standards, : show “what a woman can do.” s is seworthy, but it tends to ake everything but the job take a As to men, is there anything else § 2 up very man to-day as reing ahead in his business or calling bitious young se salary is $2,000 leaves no stone unturned that will enable him ©4000 or $5,000. Is it not ex- whose income is $50.00 es \nd isn't a man " : a of a success other i spel \ a big dollar mark, old nut? Some time back the doctrine of keep- Rete Udi a iiai iii ome great by just this method. By the same token those in- broke him so it is with al persons of he day-and-night shift for the same who Man is not advocated now as formerly. even under most conditions It wv a o crazy. But it has not create a home wherever they may be; et been scrapped entirely even in and if blessed with no children of thei heory, while in practice great numbers ready to shelter and care for ate following the no-let-up system that He they may get can end only in disaster. And with on—and men with whom much of the present msistence on re- home and fireside clime for iaxation and recreation, isn’t the big is “the true human life hus is the such are pro- relative must be they are Generally sociologist, whe i it is also shortage of the a main contribution of the individual Right it is yr remedy. i * ‘ i. a = a = Lawa en < .. 1 a word about two c! 5 Lany — P ao ee : C i : dency »f his spirit, it is not who t men and m 4 m is ‘4 m wm + om ° ms by ‘ 1 + QQ os tA ist there have much their work, : nd women who come few men and women wholly become one has well hig! should make the itself for a wife other to work for pay, nor for her a man or a woman to earn a not wrong in But when things get to the home is little more to eat and sleep, when mothers are looked upon as dependable check writers, they know little about their chil- tal progress except from re- brought in monthly for when of what their ughters are doing outside of have even smaller knowl- edge, when what should be a rich and happy family life becomes mechanical! and impoverished—then something is decidedly wrong. No woman wants it said of herself, “She is an expert book-keeper but a poor excuse of a mother.” No man wants it even breathed that “He is a wealthy and successful business man but has proved a failure in bringing up his boys.” Even if such judgments were not pronounced by others, rea! men and women do not want to know themselves as slackers in the important duties of life. As a people we get what we go after. If we really want a fuller and better home life we can find ways to attain it. There is or should be for each one of us—the unmarried and the childless as well as those with parental responsi- bilities—not only what we regard as the job, but a far larger and better job, that of complete and harmonious liv- ing. To this the lesser job should un- der all ordinary circumstances be sub- servient. But we are exalting the lesser unduly. We are making it a master when it should be a servant. And in complying with its needless exactions we are in danger of lying down on the larger and more important job. Ella M. Rogers. ———_»-2-- She Knew Her Dad. Russell Sage was showing a caller a check for a large amount which had come in the morning’s mail. “Its draw- er,” he remarked, “is a supposed friend. He has been owing me more than three years, and this is the first re- sponse he has made to my many urgent duns.” “Tt must make you feel elated, Mr. Sage,” observed the caller. “It makes me feel like Em Brown,” said the financier. “Em was about to be married, and she and her soon-to-be husband were inspecting her many wedding presents. Suddenly the man discovered a check, signed by Em’s father, for one thousand dollars. ‘Look!’ he cried enthusiastically, ‘this beats them all!’ Em said nothing, but picking up the check, she deliberately tore it into pieces. ‘Why, Em,’ cried the horrified prospective bridegroom, ‘you've ruined it!’ ‘I know I have, Charlie, the girl sighed with resigna- tion, ‘but I’d rather ruin it than let the bank disfigure it with an N. S. F’” ————1- New Corset Models Planned. With the rubber corset no longer playing the important part that it did a while ago in the corset trade, manu- facturers are planning new models in the former types with which to meet the consumer demand. At the moment the combination corset and brassiere is having a good run, as are the separate brassieres, although the demand for the latter has been influenced by the vogue for silk dresses with loose fitting tops that are considered not to require bras- sieres for the youthful girl. In Fall lines, the manufacturers are somewhat puzzled over the matter of an impend- ing change in silhouette, with its ques- tions of whether there will be back fullness or a flat back and similar con- siderations. ™~ “ ou ¢ rs 2 - ua » ~ be ad in - ce « . . « 439 - =< - 7 « . - ~ < . « - 4 » ° ~~ . a « - - ~ 2 - ¢ < - ue -4 - 4 - a- a v ~ te - - ~ me _— ee « > ~ a << t . * = ” July 15, 1925 Some Persistent Fallacies of the Non- Service System. Written for the Tradesman. On May 4 it was my fortune to deliver a radio talk from the studios of the Los Angeles Times. Reprints of the talk were later distributed whenever asked for. Many comments have come to me—some of them pointedly illustrating persistently pre- vailing mistaken notions about certain costs of service contrasted with cer- tain alleged economies of non-service. For example, analysis shows that it costs the service grocer about 7 per cent. to deliver goods and extend credit. The non-service grocer, wheth- er individual or chain, renders neither of these services. The consumer should therefore be able to save fully 7 per cent. by performing her own service. But she cannot do that. All she can save by buying personally and carrying her goods home, paying cash down for them, is about 3 per cent. on the average. Why? I sought the answer to this riddle for a long time. But the studies which preceded the launching of the Phone for Food campaign showed why by revealing how much more economical it is to sell over the phone, deliver and charge, than to serve each customer personally, for cash, without delivery. I brought out this fact in my radio talk. Now comes a friend of mine who acknowledges the soundness of my analysis so far, but adds: “There is another side. The cus- tomer placing orders by phone or solicitor is at a disadvantage in not seeing the display of goods which is ever changing in kind and quality—es- pecially in fruits, meats and vegetables, Average customer may order by phone an article of one of these at a time when the supply happens to be not of the highest grade and will not be pleas- ed with the goods delivered. A visit to the store would have resulted in deciding on something else. This fea- ture cannot be computed in dollars and cents, but to have the best of what you do have, even in great moderation, is more satisfying than the jingle of a few extra shekels in the pocket.” As every good grocer knows, the true purchasing agent for the people lets none of these things interfere with the rendering of truly excellent ser- vice. Every grocer who has developed telephone trade to any extent knows that he can and does serve his cus- tomers better by phone than personally, that he saves time thereby, that his selection is more discriminating and better than would result—or than does result on the average—from the cus- tomers’ personal selection. How otherwise can we account for Becker, the Brooklyn grocer, starting service to a particular customer twenty-two years ago and never meet- ing her personally until she accident- ally went to his store a few weeks ago? So fallacy No. 1 is knocked on the head. But there is a distinct disadvantage about buying personally. A lady I know says that every time she goes where she sees an attractive display of fruits and vegetables she buys too much. Asking the price of green beans—very tempting as they look— MICHIGAN she is likely told “ten cents, three for twenty-five cents.’ She knows she needs a pound for herself and husband; but they look so fresh that she falls for the idea of “saving” the nickel by buying three pounds. Result: She has too many and loses more than the nickel! When this woman phones her order, she gets exactly what she should have—no surplus, no spoilage, no waste. My friend goes on: “Another point to be considered is the tendency of the average customer to be extravagant under the credit system, as against a nice discrimination in the other plan. Expenditures are held in check where the cash is always in evidence.” This sounds conclusively logical, but it does not work out that way. The fact is that the credit customer is the saver, the conserver, he careful buyer. The cash customer generally is the careless, reckless one. Why? Well, perhaps I do not altogether know; but I do know this: That people who have regular credit at the grocer’s—provided the grocer performs his side of the deal properly —are the people who acquire homes, raise creditable families, educate their children well and build up competences for old age. The regular monthly bills enable such housewives to keep close track of expenditures. Let one whose normal bill runs around twenty-two dollars a month find herself owing twenty-three fifty at any time and she is going to know precisely the reason why that extra dollar fifty got away. The cash buyer meantime will be utter- ly unable to tell whether she spent one, two or four dollars more one month than another. Her only check on ex- penditures is the absence of money. The credit buyer never suffers from such absence. Thus fallacy No. 2 goes fluey. It does, that is, provided, as I stipulated, that the grocer understands his share of the credit business and performs it. This last is important. It accounts, I am sure, for about all that is tangible back of the impression that credit is dangerous. For the grocer who ex- tends credit on a definite plan, limits each customer to extent and time— especially time—and is rigid in his in- sistence that the rules be regarded seriously, never has any trouble with credit. He finds it a profitable adjunct to his business. And is there any reason why we should let the lame duck, slip-shod grocer, ignorant of the first principles of credit and too timid and vacillating to apply any rules, be the criterion of the retail credit system? That kind of man will go broke in any line. I pointed out the wide spread be- tween producer and consumer—all commodities considered—in America. The figure I gave was 84 per cent. That means that only sixteen cents of the average dollar expended by the consumer reaches the producer of basic raw materials. My friend lays this fact up against extravagance among Americans. He contrasts Germany with 27 per cent. and Japan with 14 per cent. and says the Germans and Japs are “sitting pretty.” But first: What is the producer? Is TRADESMAN he the hewer of mahogany logs in Honduras? How much of his product goes into a finished cabinet or piano? Or let us ask for how much less any of those articles could be produced if the raw materials in it cost nothing at all? Consider a telephone—surely not altogether a luxury in our daily lives—taking in all the wires, instru- ments, conduits, build- ings and other paraphernalia involved in the service concentrated at your mouth and ear. Assume that nothing whatever were paid for any of the raw materials, how much less would it cost to render you the completed service? Consider a gas range: Is the raw material thereof the iron ore scooped out of the earth in Northern Michigan or is it pig iron which has passed through the first stage of conversion? Go away back to the real origin of things and the spread will not look so serious. The Japanese pay only fourteen per cent. for all intermediary service; but that is because they have practically none of the things without which we could not exist beyond what we would feel the most primitive plane. My present correspondent would not care to forego his use of garden hose. What proportion of the cost thereof goes to the rubber planter—what to the cotton grower? connections, The German spread is only twenty- seven per cent., but who among us would care to live on the scale of the average German? We have not so lived for more than forty years—since the days when we did without house- hold sanitary conveniences to-day re- garded as necessities. A final thought: There is naturally no cost whatever between producer and consumer when the consumer does without. Then producer gets nothing —consumer pays nothing. Such condi- tions prevail now in Russia where wheat rots in the field while city popu- lations starve. But were it not better that the wheat be turned ino bread, waffles and pancakes at any cost for spread? No, service is not all extravagance, even though we freely admit that some are wasters, drones, idlers and reck- less abusers of the truly good things of life. The wise course lies in a proper balance—in the use of commodities and services and the avoidance of the abuse thereof. And we are learning that it is both proper and economical to use telephones, service, delivery and credit in such measure as makes for true economy. This justi- fies a spread which, carelessly consider- ed, might seem excessive: Paul Findlay. ——_+~+.—__ A Man’s Job. To be honest, to be kind; to earn a little and to spend a little less; to make upon the whole a family happier for his presence; to renounce when that shall be necessary and not to be em- bittered; to keep a few friends, but these without capitulation; above all, on the same grim condition, to keep friends with himself—here is a task for all that a man has of fortitude and delicacy. Robert Louis Stevenson. ——_»+-e—___ Put your heart into your work and your work will put heart into you. personal 17 O O eT ¥ Under both State and Iederal Supervision We are as near as your mail box. As easy to bank with us as mailing a letter. Privacy No one but the bank’s officers and yourself need know of your account here. v Unusual Safety Extra Interest Send check, draft, money order or cash in registered letter. Either savings account or Cer- tificates of Deposit. You can withdraw money any_ time. Capital and surplus $312,500.00. Resources over $4,000,000.00. Send for free booklet on Banking by Mail HOME STATE BANK FOR SAVINGS ““” RAPIDS MICHIGAN Chocolates Package Goods of Paramount Quality and Artistic Design A SUMMER HOME ON WHEELS The Clare Auto Tour Trailer is equipped with comfortable beds, a 12x14 ft. waterproof tent. Space under tent in which to cook and eat meals. Every con- venience for comfort. Light and rigid, trails perfectly. Ideal for tourists. Write today for catalog and prices. CLARE MFG. CO. Clare, Mich. Camping and Commercial Trailers Ae dates j ie Las SED chinee LAR oe eT TRADESMAN July 15, 1925 18 MICHIGAN - ee é ¥ = x a y \ (22 DRY GOODS, = : ¢ = : : ((Qee renee YD x FANCY GOODS AND NOTIO Ss | Ut Michigan Retail Dry Goods Association. President—Geo. T. Bullen, Albion. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Miulrine, Battle Creek. Manager—Jason E. Hammond, Lansing. Annual Address of President Sperry at Port Huron. At the convention of 1924 held in Jackson, I was graciously tendered the Presidency of your Association. While I accepted the same with reluctance, I deemed it a great honor and entered upon the duties with enthusiasm, with the thought that I might find the time in the midst of my business duties to give the Michigan Retail Dry Goods Association much more service than I have been able to give. The headquarters office naturally has the detail of the office in charge and the manager has aided me whenever possible to make the work of your President easier and effective. In the absence of a report from the main office, it may not be out of place to comment regarding the work in Lan- sing and throughout the State. Our members generally have been helpful and loyal. The membership list has held its own as to members, in spite of the fact that changes are constantly going on. Some vacancies in member- ship have occurred by reason of the death of the proprietor, and others be- cause some merchants have retired from business.. It pleased me to state that the Association’s bank account is still in a healthy condition, the amount on deposit at this time being 20 per cent. greater than on the same date in 1924. Our Treasurer will dwell more in detail regarding our accounting and our financial condition. The clerical work of the Michigan Retailers’ Council and the major por- tions of the legislative work of the same organization have been perform- ed by the Manager of this Association. In this capacity as Secretary of nine retail organizations of this State, Mr. Hammond has been in a position of usefulness and responsibility and it is a pleasure to us that our executive offi- cer has been able to serve the larger interest of retailers on a basis of mu- tual helpfulness. The Michigan Retail Dry Goods As- sociation has been reimbursed by the Retailers’ Council for his services, so that the expense of this work has been evenly distributed among more than 5,000 retail dealers of Michigan. This co-operative work will be the basis of a full discussion in one or more num- bers on the program of this conven- tion. Along the same line we rejoice that federated organizations through- out the entire country, such as the Na- tional Retail Dry Goods Association and other Retailer’s Councils, are working together in a common cause— to co-operate and encourage the pro- prietors of nearly 200,000 stores in the United States. Our members throughout the entire State have shown commendable loyalty. Membership dues have been _ paid promptly. Appeals for help, where per- sonal influence was needed, have been met with prompt and favorable re- sponses. Dry goods men have been influential with matters of legislation and attendance at the group meetings held in Ypsilanti, Battle Creek, Muske- gon, Cadillac and Flint was all that could have been anticipated. Weekly news letters have been sent to your stores and six bi-monthly print- ed bulletins have given much condensed information, which, if properly preserv- ed, will be helpful to those engaged in the dry goods business. The pamph- lets regarding peddlers, transient mer- chants, solicitors, dishonest advertis- ing and fraudulent sales have been mailed to over 5,000 retailers and to all the village, city and county attor- neys in he State. Many other public officers have asked for and have re- ceived these pamphlets and we believe through our mutual co-operation much has been gained to the interest of the merchants of Michigan. And it was through the efforts of your officers and the co-operation of your members that the Retailers’ Council was made pos- sible. This only covers a small por- tion of our activities. There are two main points that have attracted the attention of our firm this past year. One of these is the stock records and the other is the expense. Now let us analyze, for a moment, our stock records. We must stop guessing about our business. What about our business. What about the records you keep of your buying? No buyers should be allowed to place an order with either a road salesman or in the market without having a com- plete record of their quantity sold, the color and size, during the previous market period. Many stores are clog- ged with unseasonable and unsaleable merchandise because of a lack of buy- ing records. It seems unnecessary to mention such an obvious matter in a meeting of merchants, and yet in this room are dealers who are daily buying in the market without knowing what they have left over or what is on hand which will not sell at any profitable figure. There are new problems coming up daily. The greatest problem of to-day is combating the new fields of compe- tition, all of which claim to cut the cost of distribution and infer that they can put out of business the older firms. But let us consider. Here is where you should join forces with your neigh- bor merchant to co-operate in every way possible in buying, exchanging merchandise, attendance at luncheons and conventions, with hearty exchange of ideas and helpfulness. Get together and serve in ways which will combat the methods of such institutions as are making inroads on our _ business. These competitors may excell you in some form, but you can excell in many others. Co-operation will help to build your town and your business. It is my prediction that ten years hence will see every successful mer- chant in a group of merchants for buy- ing and doing research work, and the merchant who does not affiliate him- self with such an organization will be classed among the unsuccessful. The question of the cost of doing business is being studied to-day more than ever before. The Chamber of Commerce of the United States has been and still is studying this question of the cost of doing business, and some day may help us, but as yet with little or no results. But are we, fellow merchants, doing our part to control the high cost of doing business? Have we a right to sit idly by and charge the consumer the present rate of the cost of doing business, and every year getting tighter? Possibly the public has a right to become discontented and uneasy. We have been asleep at the switch in allowing our expenses to run so high and doing nothing to pre- vent it. It is true—there have been no means of distribution of merchan- dise that have been able to do it for less. The cost of doing business, the chain store, canvasser and the mail order house are all too high. We can lay a portion of this trouble at the door of the consumer, as long as the public demand the service that they are getting to-day—the cost of doing business will continue to be high. De- livery, charge accounts, rest rooms, re- turn of merchandise, approvals—all cost money and we should do more to educate the public as to what this ser- vice costs. The point most significant to distributors in general, and to so- ciety as a whole should be—not what are the net profits earned by an indi- vidual concern—but how can we elim- inate unnecessary or wasteful ex- penses? Fellow merchants, we owe it to our community to devise some means of lowering the cost of doing business or at least of controlling it. If we can’t do it, then our job is a failure—and others will take our place. It is the unselfish spirit that should be the key- note of our efforts. That spirit is de- veloping itself in an increasing fashion throughout all the walks of life. Busi- ness does not exist for itself alone, but should help to better the common lot and bring out the best element in the business man, for the good of the pub- lic. Our responsibility is not to our own business only, but to all those with whom we associate, either in busi- ness or social life. The game is no longer a game of solitaire, but one of community welfare and good will. We cannot successfully isolate ourselves. The interests of every part of the coun- try are our interests, and the interests of our merchant neighbors are our in- terests. Seasonable rains and good crops in one part of the country keep business and prosperity in all parts of the country. The health and happiness of the whole country should be the concern of any true business man. If he will arise to his opportunity and duty of citizenship there will be nothing the matter with the United States of America. Get away from the ideas that the particular activity in which you are engaged is the only thing that concerns you. Don’t get the idea that the community is your op- portunity, but get the idea that the community is your obligation and re- sponsibility. Do not develop into a milker unless you are willing to go out and help take care of the community cow and contribute to the feed. It is a pleasure to ride in a boat, but it is a duty to lend a hand in rowing it. Do not attempt to tell others how to be good and useful citizens unless you are willing to unite with those of your neighbors who bear the community burden. And now, before closing this brief message, I want to express to our Secretary, Mr. Hammond, and the di- rectors, my sincere thanks for the spirit of co-operation displayed in car- rying on the work in the past year. CRETONNES Both Drapery and Quilt- ing Cretonnes are very active. Supply your stocks now, with a new line of the latest patterns for the fall trade. On hand—for spot delivery —a big variety of pat- terns suitable for Cre- tonne Coats. Notice Watch for our circular containing —_ remarkable prices on seasonable mer- chandisee SOME OF THE BEST OFFERS WE HAVE EVER MADE. Send your mail orders early—they will be given careful atten- tion. — Paul Steketee & Sons Wholesale Dry Goods Grand Rapids, Michigan July 15, 1925 IT would urge that each and everyone of us recognize our obligation to our fellow men by establishing and main- taining certain standards of practices and ethics, that will encourage you to belome a leader in your community, that stands for perfect service, higher standards of truth and honor in every transaction. _—__-_-+>>——_——— Styles For the Stout. Never before in the history of stout- wear production have the dresses created expressly for women of large figure been as replete with extreme fashion features as those being pro- duced for them this Fall, according to a prominent stout-wear manufacturer. He attributed these somewhat bizarre touches to the French influence upon stout-wear creation. “For many years,” this manufactur- er said, ‘stout-wear producers paid but little attention to French fashions— probably because the Parisian couturi- eres gave so little thought to stout apparel. We sent our designer abroad a number of seasons ago and she re- turned rather crestfallen, saying there was virtually nothing that she had seen that could be successfully applied to garments for large women. “Tt was fortunate for stout-wear manufacturers that large women in those days were content with sombre, almost drab, garments. They eschewed high colors and practically everything that approached a youthful note. They wanted straight lines and dark colors. I suppose that the average woman of ample proportions would scarcely real- ize at present that, a decade or so ago, she wore what amounted to a uniform. “My two latest trips abroad showed me that, while the French creators were giving some heed to stout-wear specifically, they were also turning out garments for regular-sized women that could easily be adapted for wear by stouts. It was rather amusing to note that in the several ateliers presided over by big women there were a num- ber of stout-wear models. “Tt will be interesting to observe the reaction of the woman of ample pro- portions to the sprightly styles that have been prepared by them for Fall. I am quite certain that they will be welcomed. Each season has witnessed a gradual tendency toward employing the currently favored fashion features of ordinary sized garments in the de- signing of stout-wear.” —_——_22e_—_ Floor Coverings Trade Quiet. Business in the local floor coverings trade at the moment is in the hay and grass state. Leading houses in the in- dustry look for quite good buying this month by many of the jobbers who did not cover their needs earlier in the sea- son—they professiong to see a chance of lower prices—but as yet it has not developed to any great extent. The next week or so, however, is expected to bring them in with their orders. Pending this there is not very much of interest going on. Among producers one of the chief topics of discussion continues to be the scarcity of carpet wool. So scarce is this commodity in the open market here at this time that it is said that the number of bales available can easily be counted on the fingers. MICHIGAN Use of Ostrich in Hats. All of the leading Paris houses are showing velvet hats in dark Veronese green, the forthcoming issue of the New Millinery Bulletin, the official publication of the Retail Millinery As- sociation of America, will say. The bulletin will also say that bois de rose is a color being used for Winter millin- ery and costumes abroad. It is a bit darker and richer than the Summer shade of the same name. “Raspberry is also a strong color,” the bulletin will add, “and some of the modistes, such as Marthe Regnier and Reboux, are showing hats in dull or- ange and capucines. Reboux makes many of her latest velvet hats in a bright navy blue, which she is also using for the suede finish felts she is making. This is a color noticeably evident in the advance Autumn show- ings of Jenny, Madeleine Vionnet, Worth and Drecoll. “The lighter greens are being shown for early Autumn wear and some mil- l:ners are displaying considerable cedar brown. Wine red is a shade that has Leen seen in the velvet hats of Suzanne Talbot, Jane Blanchot and Maria Guy. “his color is strong featured by Chanel and by Callot Soeurs. “Gray, in the taupe, smoke and gun- metal tones, appears in some of the Reboux hats, and there is at least one example in every other collection. Ro- dier is using this color for the majority of his Winter sports materials. reliev- ing it with Rodier red, dark green or cull orange. “ERyery modiste has a manner of using ostrich, which appears in every collection. The flat motifs of clipped ostrich that Marthe Callot used on her late Summer hats seem popular for Winter in the salons of many mo- distes. These motifs are cut in geo- metrical shapes and placed flat against the crown by Marcelle Dumay. Le Monnier uses them to replace the co- carde, while Marthe Callot employs the clipped ostrich in narrow strips and circles around crowns. particular “Reboux and Agnes are making many of their newest hats with trim- ming of tiny flowers of ostrich. Other modistes use ostrich fantaisies, while Lewis uses the ostrich tip and plume to trim dressy millinery. Flora et Marguerite uses single depth plumes of bois du rose to trim a high crowned bois du rose velvet hat. These delicate feathers are placed at the left side and form a spray and a boa around the neck.” ————_. sa Seasons Are Still Here. That new ways of conducting retail business have not done away with the line of demarkation between seasons that has existed for many years is the opinion voiced by one of the veteran merchants of the dry goods district. “You can say what you want about hand-to-mouth buying, budgets, etc., tending to make purchasing an all-year- around proposition, instead of the twice a year buying that used to be done,” said this man, “but the fact remains that no retailer has succeeded in wiping out the lines between the seasons. Wholesale houses make the same preparations in January and July to meet the rush of retail demand they have always made, and while this de- TRADESMAN mand, so far as the individual buyer is concerned, may not be so large as it was in days gone by, there are so many more buyers now than there used to be that the demand is greater than ever in the aggregate.” — +22 What Helped Hat Sales. Two things tended to produce the gain in sales of men’s straw hats re- ported this season, and at the same time they tended to reduce materially the number of 1924 hats that were renovated for the current season. The first of these things, and the most novel, was the increased amount of moving done in the metropolitan area this year, this resulted in many hats being thrown away that otherwise would have found their way to the cleaners. The second thing, it was said, was the poor work done by many hat cleaners. Either through lack of skill or inferior materialas used in the work, many of the hats renovated in the last year or two turned yellow or golden brown almost as soon as they were exposed to the sun. In some parts of the city, it was further said, hat renovation fell off a third to a half this year, with a corresponding increase in the sale of new hats. ee New Styles May Hit Notions. At least two classes of trade are not greatly in sympathy with the change in silhouette in women’s outer garments for Fall. They are the silk and cotton piece goods houses, which have done a larger business this season than for a long time as a result of the way straight-line garments contributed to increased home dressmaking and sell- 19 ers of staples in the notion trade. Leading houses in the latter field re- port excellent business in pins, needles, thread, tapes, trimmings and other ac- cessories to home sewing, but the change in silhouette, which will tend to increase the sale of ready-to-wear goods through the amount of skill re- quired to produce them, threatens to cut quite a hole into this business. The same threat is held over the piece goods houses, with the result that neither regard the new styles with any great approval. —_++2>—_— Early Reports For Fall Good. Encouraging reports are being made by some of the ready-to-wear houses over the progress of the early buying by retailers. Several manufacturers as- sert that the situation is shaping up much better than last year at this time. Then there was the labor dis- turbance to bother the trade, but at present these manufacturers agree that there will probably be a minimum of labor trouble for the Fall season. It was added, however, that the demand in the showrooms is not likely to reach its peak until August, although the re- mainder of this month will become in- creasingly busy. The manufacturers stressed the desirability of retailers having their purchases well in hand for the opening of the season, contend- ing that many of the stores have lost out on their early business because of small and not. sufficiently assorted stocks. > If you ridicule competitors, their policies, their methods, their merchan- dise, you bring disgust upon yourself. Duro-knots. — _— — vestment. I AM THE BETTER HAIR NET I am from afar—nimble fingers weave me, knot by knot. I am the strongest hair net made—by hand, with the famous I am the most durable hair net—I keep my shape even after long wear and | do not tear easily. am the most carefully inspected hair net on the market— insuring perfect all-around quality. am the friend of every woman—rich or poor—giving her all the comfort of being well dressed. am made in two sizes—for long hair and short hair. I am the proper match for all shades of hair for I come in natural colors—natural lustre. I am the set that gives the dealer a greater profit on his in- ure Belle THE STANDARD BY WHICH ALL OTHERS ARE JUDGED Most Jobbers Carry Stock for Immediate Delivery. NATIONAL TRADING CO. 630 So. Wabash Ave., Chicago, Ill., 67-€9 Irving Place, New York City TRADESMAN July 15, 1925 _—" — ~ 2 = > > Watch Ready-to-Serve Food Supply. Written for the Tradesman. We do a lot of shouting about chain stores and self-serve s‘ores and all of those other bugaboos that wake re- spectable grocers up in the middle of the night, but we seldom think of the man who specializes in potato salad, boiled delicatessen around the corner ham, mixed pickles and a few hundred other delicacies. This one little delicatessen man did not worry us a great deal when he was working alone and dealing entirely in Now that his name is shelves ready-to-serves. legion, however, and on _ his may be found everything we sell, as well as those things he started out to sell, we have a real competitor. The trouble is that he is an honest com- petitor. He does not cut prices or offer inducements to buy which we cannot duplicate. We have no real complaint against him, for he is one of us. But he is eating into our business. Mrs. Jones runs around to him for potato salad and while there she pur- chases a dozen articles that she or- dinarily gets from us. Mrs. Brown does likewise. The delicatessen man who is now a combination delicatessen grocer. He is a real competitor who sometimes gets more than we are will- ing to sacrifice in the way of business. The delicatessen store sprang into being in order that women might se- cure those ready-to-serves that are now featured so often, both at noon and at the evening meal. When father was at work, potato salad, lettuce, veal loaf and pickles made a very easily-prepared luncheon. Even at night, when the weather was warm, mother often man- aged to serve a delicatessen supper without more than a frown or two from father. Brides found in the delicatessen a haven of refuge. Here at least was something that the new husband could eat. The delicatessen proprietor was a real asset to a community peopled largely by newly-weds. How can the merchant compete with the delicatessen on the corner? By stocking up with potato and lamb’s tongues, of course. salad Few of us wish to do this, however. We started out to be grocers and would like to finish our days as such. Then let us carry as many foods as possible that may be prepared quickly and that will thus take the place of the delicatessen in the minds of our customers. Canned beans, pickles, cheese. crack- ers, olives, codfish—we have all these. Really, when we come to analyze our shelves we find that we are almost a delicatessen store. The trouble is that we have not been catering to the ready- to-serve crowd. Then we have prepared spaghetti. This is comparatively new, but so filled with selling points that it would be the easiest thing in the world to double or triple our saies of it, pro- would take the trouble to tell our customers about it. There are carbohydrates in the spaghetti itself—fats, proteins, minerals, salts and vitamines in the cheese and tomato catsup. Really, in this tasty dish that may be heated and served in a few minutes, we have an almost per- fect food. Yet many of us allow wo- men to come into our stores, look around, worry about something that they can prepare quickly for supper, and go out again without suggesting a dish of prepared spaghetti. vided we This is but one of the many foods we sell that we can use to offset the lure of the delicatessen man on the corner. There are many others. A glass of peanut butter and a glass of marmalade are all that are needed to make a very excellent peanut butter-orange mar- malade sandwich. A can of asparagus can be sold if it is suggested that as- paragus on toast would make an ideal light dish for a “hot night like this.” Perhaps we have few articles that can give us the arguments of canned baked beans and canned prepared spaghetti, but if we will look over our shelves we will be surprised to see how many ready-to-serves we really have. After all it is largely a matter of service, no matter whom we compete against. A penny or two in price, or a dish or two of potato salad or cold slaw will not take away many of our customers, provided we are real mer- chants and not merely store keepers who have to be asked for their goods before taking them down from the shelves. Richard S. Bond. —»++.—___ The Evidence For More Air. Evidence is not wanting that eggs, unless sealed or immersed in liquid, need air to keep them in good condi- tion. But systems of forced ventilation have drawbacks. One of them is that, if the air is dry, the eggs evaporate faster in moving than in still air, and, if the air is moist, the moisture concentrates more on cer- tain cases in moving than in still air. It is well nigh impossible to obtain equal distribution of forced ventilation in an egg chamber without expensive false floor and ceiling arrangements. In a refrigerator car a small load carries fresher than a large load. To load a car with 600 cases of eggs is to have stale eggs in a very few days. Perhaps it would be nearer the truth to say that eggs need room—enough room to afford easy change of air by natural circulation due to slight varia- ‘ { ' M. J. DARK & SONS © GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables ’ FLOUR Within a few days the new crop year will be officially ushered in. In the business of every flour handler and every baker, the beginning of a new year should mark a step forward. Optimism should rule the trade gen- erally. Buyers should resolve to avoid flour troubles that always follow in the wake of poor quality. A sure way to increase your business is to keep com- pany with FANCHON-RED STAR. JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN WE BUY GGS WE SELL GGS We Sell Ful — O POULTRY FEED Oyster Shells EGG CASE MATERIAL, EXCELSIOR PADS, GRANT DA-LITE EGG CANDLERS. Get Our Prices. KENT STORAGE COMPANY GRAND RAPIDS ~ LANSING ~ BATTLE CREEK holesale Grocers General Warehousing ent Distributin ie WE STORE GGS Pep EGG CASES, July 15, 1925 MICHIGAN TRADESMAN 21 tions in temperature and humidity and including duck and goose eggs was to the tendency to equalize these varia- also responsible for some of the loss. You Make tions. There is a prospect of having to change slightly the dimensions of the standard egg case and fillers, owing to the larger average size of eggs pro- duced. Eggs carry better if held in position in the filler cells. This sug- gests a change in the direction of deepening the cells rather than widen- ing them; for it is well-known that the greater length of some eggs is a more serious packing difficulty than is the diameter at center. Long eggs are tilted to one corner of the cells. Instead of having to do this, if all filler cells were considerably deep- er than at present and the width were unchanged, not only would all long eggs be taken care of but the change in depth would afford better natural circulation of air without upsetting such present standards as the width of a refrigerator car to accommodate eight cases wide, or similar standards in widths of truck bodies for eggs, and standard storage room dimensions. A car loaded with 400 cases of eggs is only two-thirds full. Cases could be deepened with benefit to ventilation in the car since it would tier the eggs up higher without adding to the bulk of egg meat in the car while at the same time reducing the bulk of egg meat per cubic inch of cell space and affording more room above each egg. Such points as these deserve close observation and experimenting by qualified egg men before package men are pressed too hard to make changes which, if made, should first be proven needful and the best way out of long egg difficulty. Stripping between cases in the stor- age room is another custom that wit- nesses to the need for more room. The probabilities are that fillers and cases could be deepened 15 to 20 per cent. with benefit to the freshness of the egg, adding thereby only slight'y to the weight of full cases. Finally, storage men could, with benefit to the egg, we believe, revise their practice of leaving only 2, or at most 4, inches under eggs piled six to eight cases high. After tempera- ture and humidity are under control in a loaded storage room, eggs need, probably, less room than in a refriger- ator car which is to a greater degree influenced by outside weather condi- tions. But it is obvious that, if free natural circulation is to be maintained in storage rooms, the space under each pile should approximately compensate the sum of the spaces between tiers, measuring from the aisle to center of pile. —_2so_ Cost of Careless Packing. Sixty-nine Pennsylvania shippers of eggs to the New York market during April lost an average of 60 cents per case or two cents per dozen owing to carelessness in packing eggs, accord- ing to reports to the Bureau of Mar- kets, Penn State Department of Ag- riculture. Most of this loss was caused by the use of old worn out packing material in an effort to save the ex- pense of new fillers, flats and excelsior pads which cost about 10 to 13 cents per case. Failure to provide extra deep packing material for large eggs Forty-six different points in 19 coun- ties were represented in these ship- ments. The counties suffering the heaviest losses were Bradford, Leban- on, Lancaster, York, Cumberland, Pot- ter, Crawford, Pike and Adams. A total of 504 cases of eggs valued at approximately $1,700 made up these shipments. One out of every three cases, upon inspection in New York City, was found to contain smashed, leaking, cracked and stained eggs or to have eggs missing from cases. Smashed eggs which were a total loss aggregated 23% dozen and caused 24 shippers to lose $8.53. While buyers were paying three cents apiece for eggs shippers were able to realize but one cent apiece for 2,167 leaking eggs sold to canning establishments resulting in a loss of $44. Cracked eggs were bring- ing 12 cents a dozen less than sound eggs on the market at this time and as 151 dozen were sold under this grade a loss of $17.18 resulted. The smashed and leaking eggs in addition to being a partial loss in themselves stained 1,125 other eggs resulting in a loss from this cause of $11. Aside from damage, it was found that eighteen shippers failed to pack the full thirty dozen to the case. As high as six dozen were missing from a single case and in twelve instances three dozen were missing from each case, adding $19.19 to the total loss. These cases were well strapped and showed no signs of having been tampered -with in transit. The use of torn and broken honey- comb fillers and warped, stained and torn cardboard flats was largely re- sponsible for damaged eggs. Break- age resulted in every instance where newspapers were used as flats and pads and were stuffed down the sides BE }. Lawless, Jr: ——2++ > Gives Grocers a Chance. The big daily papers are as corrupt as Hell’s Half Acre. inated entirely by their advertisers. They will not tell the truth on the of the case. They are dom- rascals who pay them to help loot the haven't a chance in the world to be heard through daily papers, no matter how just their cause. public. Retail grocers The trade paper gives grocers a hearing. It carries the facts about chain store prices and chain store trick- ery. It explains how the chains sell some goods at cost to attract attention to long profit inferior lines. Best of all the trade paper teaches that the grocer is a necessity and that it is not right to use him as a conven- ience when times are hard and expect him to be there able to succor the fam- ily unless he is supported when people have money in hand.—Trade Register. —_+--2——— Knew His Business. Hesitant “Arent. these hose with roses at the knees a bit , Flapper: startling?’ Specialty Salesman: “Indeed they are, Miss. Nothing else but. And the papers forecast strong winds, you know.” Hesitant Flapper: “Ill take them.” Watson-Higgins Milling Ce. Satisfied Customers GRAND RAPIDS, MICH. when you sell ‘‘SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce I. Van Westenbrugge GRAND RAPIDS—MUSKEGON Distributor “The Wholssonie Spread for Bread” CHEESE OF ALL KINDS BUTTER SAR-A-LEE GOLD-MEDAL Mayonaise OTHER SPECIALTIES Quality — Service — Co-operation Every Day in the Year— our market is well supplied with fresh green vege- tables and delicious ripe fruits. No other foods are as healthful and economical as these bought fresh daily and prepared in the home. We have been distributing fresh fruits and vege- tables for a quarter of a century and are now handling more and better goods and rendering bet- ter service than ever. The Vinkemulder Company Grand Rapids, Michigan and crisp appetizing crackers — There is a At few. gueat Delicious cookie-cakes HEKMAN’S Crackers and Cane tones it Hekman food-confection for every meal and for every taste. e man Biscuit (0 Grand Rapids.Mich. TRADESMAN July 15, 1925 — — — — — STOVES =- - =| = — TOS = — — —_— ~ <= cee — ~ — — — = Michigan Retall Hardware Association. President—A. J. Rankin, Shelby. Vice-President—Scott Kendrick, Flint. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Make Good Use of Paint Selling Helps Written for the Tradesman. If a paint manufacturer sent you $10 worth of coins, ranging in value from one to ten cents each, with the request that you use them for pushing the sale of paints, what would you do? Would you throw them under the counter, or place them on a high shelf out of reach of clerks and customers, or would you distribute them indis- criminately, regardless of who secured them or for what purpose they were to be used The chances are you would pursue an entirely different course and try to place the coins where they would do the most to promote sales. There are, however, quite a number of merchants who every day in the week are throwing away coins. These coins are in the form of color cards, window hangers and other paint-selling helps. They represent money; thev will, discriminatingly used, help the dealer to make sales. To begin with, the color card, prop- erly used, is a good investment and will bring more business than a coin of equal value. The color card offers suggestions. It places the name of the manufacturer and the name of the re- tailer before the public. It gives prac- tical information regarding the use of paints and the qualities required for various kinds of work. It offers sug- gestions for trimmers. It gives valu- able information regarding the proper use of paint. : It also shows an array of sample colors which enables the prospective paint purchaser to pick out the colors he prefers. In fact, the color card is a valuable fund of information gather- ed by practical men and issued for the purpose of aiding the paint dealer and his customers. Many customers enter your store to discuss paint but, after looking over the wide range of colors, they want to talk things over with some of the folks at home. Here is the chance for the wise dealer to send home a color card. He may not make a sale for every color card he places in this way; but he is placing his advertising material where it is likeliest to do good. Another customer may pass the re- mark that he is thinking of painting but is too busy right now to go into the matter. You hand him a color card with the suggestion that he look it over at his leisure. The man will be an exception if he doesn’t look at that color card sooner or later. A hardware dealer told me some time ago of a customer who had the same color card in his possession for seven years. This customer owned several renting houses, and each spring purchased good-sized orders of paint. The color card was to him a useful source of reference when he needed it. Another instance related by a hard- ware dealer in a small community was of receiving four orders from one color card. Each order came from a householder who had seen work done by the individual who first received the card. This man lent the color card to his friends when they asked him what brand of paint he used and what colors there were. Now, these are exceptional cases, of course; but similar cases are met with often enough to indicate the importance of placing advertising material of this sort where it will get the best results. Incidentally, the dealer would do well to guard against wasteful use of this sort of material; or against no use at all. It is not uncommon to find bundles of color cards and similar paint adver- tising under counters, on high shelves, or hidden away in obscure corners. They are perhaps put away tempor- arily; but are forgotten. The dealer when he gets this class of material should get busy on the problem of properly placing it. A frequent cause of waste is the im- mediate distribution of color cards to school children who tear off the color slips and use them for money in play- ing store, or in other games. The dealer who is handling a cer- tain brand of paint owes it to himself to make the best possible’ use of the helps the manufacturer provides. It will pay him to consider the possibili- ties that lie behind these helps; bear- ing always in mind that the manufac- turer has studied the situation from every angle and that this advertising material is prepared for the specific purpose of stimulating retail trade. Ex- perts are engaged to put the resultant ideas into shape. These men are spec- ialists in their respective lines, and can be depended on to do this work much better than the dealer could do it. Furthermore, it should be borne in mind that just such helps are needed to put a livelier movement into the paint trade. Good advertisements, bright store cards and window hangers, attractive color cards—these things count for a lot in brightening up the paint department. It is interesting to note the use which some of the best dealers make of this class of material. A dealer in a small Western town found that, in a growing community, he had a splen- did field for the sale of paint. He es- timated that, if an aggressive cam- paign were started, he could just about Foster, Stevens & Co. WHOLESALE HARDWARE IRI 157-159 Montoe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN BROWN &SEHLER “HOME sn sed ee GOODS” Automobile Tires and Tubes Automobile Acessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep-lined and Blanket - Lined Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle SODA FOUNTAINS Spring is here. Your fountain will soon make you money. We have some good buys in new and used Fountains and back bars, chairs and tables. Fountain accessories of all kinds. G. R. STORE FIXTURE CoO. 7 Ionia Avenue N. W. July 15, 1925 MICHIGAN TRADESMAN j 23 double his paint sales. He enlisted the co-operation of the manufacturers and started his campaign. A _ series of snappy advertisements were inserted in the local paper, and literature sup- plied by the manufacturers was mail- ed to practically every property owner in town. This process was repeated several times. After the first distribution of adver- tising literature, there were quite a few enquiries, and business showed a more active tone. After the second distribution, this tendency was still more pronounced. After the third, the dealer “had them going,” and his sales of paint that season were, as he had anticipated, practically doubled. The one respect in which dealers are most prone to neglect their oppor- tunities is in enlisting the manufac- turer’s assistance in advertising. In the first place, many of them never do any paint advertising of any kind. Those who do in many cases write the copy themselves and do not use il- lustrations. They doubtless get some results: but the results would be vastly increased if they used the expert as- sistance of the manufacturers’ adver- tising staff and supplemented their readable copy with some good cuts. An iHMustration, if a good one, brightens up any advertisement and makes it doubly effective. Full use should be made also of the interior store helps supplied—signs, stands, color cards, etc. A well kept up and neat paint department can be made one of the most attractive fea- tures of the store. At the same time, it should be accompanied by systematic efforts to have everything in keeping. A sign covered with dust, no matter how handsome it may once have been, is not much help in selling paints. A new sign suspended in front of shelves covered with ill-assorted, rusty-labeled paint tins is not likeiy to prove effec- tive. Use your selling helps intelligently and discriminately and you will get far bigger results in your paint department. Victor Lauriston. ——_+2>___ Chauncey M. Depew Says “Standing here at ninety-one, I naturally look back and recall the teachings which have been the source of my inspiration, health and happiness. They came from a remarkably brilliant woman, my mother. In_ her simple faith, the outstanding bulwarks of hope and happiness were trust in God, a firm belief that He will relieve criti- cal situations by special providences, and faith that whatever misfortunes may come, they are simply discipline for your good and will result in great blessings if properly studied and acted upon. So I have come to the conclu- sion, after a long experience and many observations, that the only sure guides to success are character, health and happiness. Longevity is largely a mat- ter of curbing appetites until temper- ance and moderation become habits. I am more firmly convinced than ever that this is a mighty good world to live in. inhabited by mighty companionable and lovable people, and I want to stay here as long as I can.” ——— Two things it pays to curb: Diet and debt. Selling a Birthright. The thinking class of most ancient Egypt lived in temples. The Egyptian clergy, among other duties, annually measured the Nile at flood, calculated the crops from the ex- pected deposits of silt and reported to the people—much as our Government makes up crop reports. The influence of the clergy was good until Arabs from the East overran the Nile country and found it totally un- prepared From them the clergy learned a lesson in empire. But, instead of levying ruinous tribute on subject states, they built up foreign commerce with the help of an army. From this time on the people became privileged and lazy, the clergy became wealthy and politically minded, and Egypt went the way of those who cease to work. for war. Foreign commerce is a great builder of empire. It is proposed by some in this country that we let down the tariff walls for foreign food stuffs, loosing our belt to gorge the wealth of other lands through our power to finance great enterprises. While wealth well administered might be a good end in itself, it would not be good to give in exchange for wealth our right to work the land and to feed ourselves. The fate of empires should warn us to put off as long as possible assuming the responsibility of empire and the fate of Egypt should warn us to fear the ease with which we are, in fact, delegating our thinking to government bureaus. Universal education has not changed this ancient habit, although probably few of us want a professional governing class to erect over us an empire, or, at any rate, one of the old order. —_3722>—___ Colors To Govern Jewelry Vogue. Increased wear of real pearls by women who can afford them is pre- saged by reports from Paris that lay s‘ress on the colors indicated for Fall These include pale blue, “faint” At the same time, a vogue for diamonds is styles. mauves, pinks and pale grays. foreshadowed by the favor shown for Other with costumes of black and white. bright gems will also be worn black and white combinations. For wear with white or cream-colored cos- tumes emeralds and diamonds are pre- scribed, with coral and topaz indicated in the less expensive gems. Bracelets with stones of a color to match the gown are well-favored in Paris, accord- ing to information that has reached this market, as are imitation butterflies made of white seed pearls. These are on the right side of the gown, just be- low the shoulder. —_—_—_++>——_ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Rochester Planing Mill Co., Roches- ter. Wayne Scrap Iron & Metal Co., De- troit. Levine Bros., Inc., Detroit. Blayne Laboratories, Inc., Detroit. Oak City Land Co., Detroit. National Leather Mfg. Co., Niles. Miller Incorporated, Grand Rapids. Sturgeon River As’n., Ltd., Hough- ton. Calvert Co., Detroit. Union Welding Co., Detroit. Bilt-Rite Homes Corp., Detroit. Ashburn Wheel Co., Detroit. Lewis Cass Hotel Co., Detroit. Michigan Home Builders, Inc., De- troit. Black’s Money Savings Mail Order Co., Pigeon. DeYoung’s, Inc., Owosso. Aluminum and Enamel Ware. 3uying is light in the aluminum and enamel ware field, but manufacturers are looking for improved conditions in August. Jobbers’ and retailers’ stocks are reported to be low. Enamel ware is still selling better than the aluminum. White enamel ware is preferred to the gray. No price advances are antici- pated in enamel ware, although the levels are still close to the pre-war figures. Over-production is said to be responsible for this condition. Im- proved methods of manufacture first used during the war are said to ac- count for the superiority of domestic goods over the foreign. Despite this manufacturers do not report much headway in their efforts to build up an export business of fair proportions. —-_—— o-oo Many Jewelry Novelties Seen. A number of jewelry novelties are now being offerd abroad, particularly in Paris, according to information that has reached this market. Among them are imitation pearls that are speckled like birds’ eggs with tiny points of blue, red and yellow. They are es- pecially effective for theater wear. An- other French novelty consists of neck- laces made up of hundreds of tiny col- ored them are so short as to fit only around the neck of the wearer, while others drop to the wearer’s waist. In earrings the newest thing is a long pearl drop effect platinum beads. Some of suspended by a_ very fine chain that hangs from a partially closed circue of opaque pear-colored material. —_—--&2————— Habits grow from cobwebs to cables. WE INVITE you need quick service upon. Call us on either phone. 1—3 IONIA AVE. your orders for DEPENDABLE high grade oak tanned or waterproof cemented LEATHER BELTING. As belting manufacturers of twenty-four years experience, we are in a position to render any kind of prompt belting service, either from our LARGE STOCK on hand, SPECIAL MADE BELTS to fit a particular requirement, or GRAND RAPIDS BELTING COMPAN Y Leather Belting Manufacturers REPAIRING leather belts that GRAND RAPIDS, MICHIGAN 601-511 IONIA AVE., S. W. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glase All kinds of Glass for Building Purposes GRAND RAPIDS, MICHIGAN Install Kept awake by rattling windows KEEP THE COLD, SOOT AND DUST OUT ‘AMERICAN Weather Strips and save on your coal bills, make your house-cleaning easier. get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, AMERICAN METAL WEATHER STRIP CO. Citz. Telephone 51-916 WINDUSTITE” all-metal Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by 144 Division Ave., North Grand Rapids, Mich. properly styled the Economy Package. Also good for mimeograph and type- writer use. Easily matched in enve- lopes. ‘Try your local dealer. If he cannot supply you pin a dollar bill to this advertisement with name and ad- dress and we will send either size postpaid. Merchants write for prices. KALAMAZOO VEGETABLE PARCHMENT CO., Kalamazoo, Mich. ( z - aq Paper D Good WHt"9; $10.0 For the Home, School and Office—pure white bond, very little trimmings—all writing paper— a. Two $1 Sizes 5 Ibs., 500 sheets letter size %x1l1. 5 Ibs., 450 sheets legal size 84%4x13 j Handle Reynolds Shingles 2 For Profit and Satisfaction ‘% 24 MICHIGAN veel Hf C cLeitety Witt o <= <= oH 8 = C é wes wey reel NANtes, — — —_ = a. - B ae LT 2 2 =z = As HOMEWARD BOUND. Automobile Trip From Massachusetts To Michigan. Lake George, N. Y., June 30—Here we are at the village of Lake George, at the Southern end of Lake George. It is a beautiful spot. The Lake, or what you can see of it from this point is, | should judge, about one and one- half miles wide and three to four miles long. The whole lake is thirty-six miles long and (at the widest point) three and one-half miles wide. From where we are all we can see is the lake, the village or resort and mountains, for it is set right down in the Adiron- dacks, surrounded by them. We rode all day through the moun- tains and there were some pretty steep ascents and descents, but always good roads. The Ausable Chasm and Falls was one of the points of interest seen. It is rough stuff, so to speak, all rocks, a fall of, I should judge, some sixty to seventy-five feet in the two falls, with a mist in the air like that at Niagara, but on a smaller scale. Some movie actor leaped from the highest point into the pool below. It was all in the show and everything turned out all right. There are many mountains streams of different volume, most of them as clear as crystal and very pic- turesque and of rugged character. One in particular, is about three miles from a small town named Underwood. At this point we all left the machine, climbed around on the huge rocks, soaked up some of the ozone and rev- eled in the wildness of the scene. Ac- cording to all descriptions this place should contain millions of trout, but we had no tackle along, so there are just as many as there were before we invaded the spot. At noon we were looking around for a place where we could procure a little sustenance. We drove up to what ap- peared to be a hotel, but the sign was partly hidden by trees, so Hal got out and went to make enquiry and arrange- ments for our party. In about a minute he was back and in his dry way re- marked that there was a sign on the building which read something like this “Contagious disease in this building is suspected.” Sufficient to say, we did not eat there. Northfield, Mass., July 1—We finish- ed the Adirondacks to-day and they are both wonderful and beautiful. Dur- ing the day’s journey we_ pas-zed through Glen’s Falls and Saratoga Springs, both of New York. I notice I have put the cart before the horse, as Saratoga Springs is the town we struck first. This place has been famous for a century of civiliza- tion as a watering place; and famous for many centuries among the Indians for the curative properties of its manv wonderful springs. Glen’s Falls has quite large manufacturing interests; also the falls themselves and Uncas Cave of legendary fame which Cooper described in his Last of the Mohicans. The Saratoga monument was also visited by us. It was erected by the Saratoga Monument Association to commemorate the surrender of Bur- goyne’s army to the Americans, Oct. 17, 1777. The through Green Mountains, which we drove for several hours, while not so high as the Adirondacks, are very attractive, wild and rugged in places. It seemed that we got right up into them and into closer communion with them. Some of the most wonderful streams with the clearest of water, have falls, with huge rocks dividing them into many smaller ones. One can _ step out onto some of these rocks and be almost surrounded by water in a wild turbulent state. A little beyond North Adams we struck the Mohawk Trail. This is the most wonderful and scenic part of the whole trip. I quote a paragraph fron: the little folder which Ipurchased: “The Mohawk Trail, newest of the magnificent highways opened by the commonwealth of Massachusetts, an auto route traversing a mountainous district hitherto untraveled and present- ing a marvelous and varied scenery unrivailed in the East—this is the Mo- hawk Trail, the fame of which has spread with amazing rapidity through- out the country. Constructed at a cost of over a third of a million dollars, this bit of highway, fifteen miles long, surmounting the Hoosac range cf mountains, has already far more than justified its building, for each day in the summer thousands of motorists pass and repass, attracted by the beauty of the Berkshire Hills.” The trip up this mountain § surely “eats up the gas” and your brakes must surely be in good working order, for you must come down on the other side. About three-quarters of the wav up is the famous “hair pin turn” and at the summit you can look into three states, see ten Jakes and (I think) seven or eight towns, to sav nothin of the view for miles and miles of the mountains themselves. The trail over the mountain passes thousands of feet over the heads of the passengers go- ing through the big bore. Oneonta, N. Y., July 2—The North- field is a very good hotel at North- field, Mass. That is where we put uv last night and had our breakfast this morning. Most of our party have been affected more or less wit a ringing in the ears and it is laid to the high altitude of the mountains, but whether it is that cr the fact that we eat a plenty and ex- ercise very little, we are unable to de- cide. : Our driving to-day took us through the towns of Deerfield, Northampton, Easthampton, Southhampton, West- field: then, between towns, we passed the Strathmore Paper Co., then into the Berkshire Hills and through the Catskills and through Pittsfield and Barrington. All these towns are in Massachusetts. A little beyond Westfield and the Strathmore Paper Co. we stopped for some light refreshments and the man who served us informed us there was good trout and other fishing in the vicinity. It was a fine place for camn- ing and I would enjoy a week or so in the open right there, but it wa- out of the question, so we drove on with the memory of the place to stimulate us to further action in that direction at some future time. Some time after leaving Barrington we passed over the line and were again in New York State, touching at Stam- TRADESMAN July 15, 1925 The HOTEL PHELPS Greenville, Michigan Reasonable Rates for Rooms. Dining Room a la carte. GEO. H. WEYDIG, Lessee. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor BARLOW BROS. Grand Rapids, Mich. Ask about our way. Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 Columbia Hofel KALAMAZOO Good Place To Tie To WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. Hotel | Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES j $2.50 up with bath CAFETERIA , The Durst Hotel Flint's New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ans Michigan HENRY M. NELSON HOTEL CHIPPEWA panaber European Plan MANISTEE, MICH. New Hotel wit all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every HKoom $1.50 and up - 60 Rooms with Bath $2.50 and $3.00 IN CONNECTION HOTEL BROWNING GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. Rooms Rooms with bath, single to $2.50 Rooms with bath, double $ to $3.50 150 Fireproof | None Higher. WHEN IN KALAMAZOO Stop at tne Headquarters for all Civic Clubs Excellent Cuisine Turkish Baths Luxurious Rooms ERNEST McLEAN, Mar The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. With Bath $2.50 and up. MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL 400 Rooms—400 Baths Rates $2.00 and Up , < ¥ . * a * - «- e a « + a s » . * - > ~ s . her =a ~ ~ - - - of > - * * ~ < ~ id ee ~ - « * » a s - ina * e « , o « . . - “- e « « + “ » « * - > ~ « + ~- = ~ ~ - - - 1 - < 7 + ~ < “ ~ a oe a - - os + * - #~~ July 15, 1925 ford, some other smaller places and winding up the day at Oneonta. We are stopping at a very nice farm house and with apparently nice people a couple of miles out of this town, where we can sit on the front porch and see the Catskills. These mountains are much the same as the others, with the possible ex- ception of what appeared to be a little more luxuriant growth of the forests on them and the fact that from the highest point we made, from the high- est mountain, we had the most exten- sive view of the whole trip, being able to see, I should say, fifty miles each way. Of course, I am only guessing at the distance, but it seemed to me that it must be that much. We looked around for some of the brew (which must have tested about 100 per cent.) that caused the long sleep of Rip Van Winkle, but were unable to locate any. Anyway I am afraid if we had found it it would not have been on sale. Niagara Falls, N. Y., July 4—We finished with the mountains to-day and bade them adieu. You know when you make new friends with whom the associations are pleasant you are loath to part with them. Still it is better to say good-bye and go on your way with the pleasant memories which they have inspired than to stay on until the keen edge of enjoyment has worn off and been dulled by over indulgence. So we said good-bye to our mountains, streams, lakes and rocks, which we will always treasure as friends of our travels, like “ships that pass in the night.” (On our route to-day we passed through Hamilton (where Colgate College is located)Syracuse,Auburn, Seneca Falls, Waterloo, Clifton Springs Batavia and Buffalo before reaching Niagara, where we arrived at about 10:30, having made exactly 300 miles. The speedometer registers from Grand Rapids to this point to date, 1750 miles, and from Evanston, 1963. Will Barlow. —_22>—__ Some Essentials the Hotel Landlord Must Provide. Glen Lake, July 14—It seems to me that as a resort State Michigan is very much underadvertised. When one looks over the resort sec- tions of the metropolitan magazines and newspapers he will find page after page setting forth the delights of the Canadian Rockies, the White Moun- tains, Glacier, Yosemite and other Na- tional parks; Miami and Palm Beach and the states of California, Oregon and Colorado, but only little about our own home State. It is no doubt true that the several resort bureaus are doing their part, but the hotel keepers and resort owners should awaken to the fact that while within the border of our State we have the Nation’s playground, as it were, the State itself is doing absolutely nothing toward advertising all these great at- tractions. In an era of National prosperity un- equalled in our history, when people have more money to spend than ever before and are spending it eagerly on traveling and other forms of outdoor recreation, the great commonwealth of Michigan, as a State, is doing absolute- ly nothing towards the work of telling them about our advantages. California, Florida and other states appropriate millions for publicity, and it looks as though it is up to the hotel men and resort operators to Start a movement to see if the Michigan Leg- islature cannot be prevailed upon to do something in the way of general advertising, the only kind through which you can reach the general pub- lic. Certain counties and various com- munities have expended much coin and great effort in publishing pamphlets booming their various sections, but these are nearly all a wasted venture for the reason there is no known meth- MICHIGAN od of distribution by which they may reach those for whom they are in- tended. I know of one community which published a very attractive pamphlet several years ago—an edition of 20,000—less than 1,000 of which have actually been distributed, and_ this condition obtains in every case without exception. Newspaper and magazine advertising is the thing and the State should do its share in footing the bills. Every- one is interested, more or less, and it is not too soon to begin talking it over. The American Society of Composers, Authors and Publishers is becoming active in its demands upon hotels, re- sorts particularly, to pay a fee for the use of copyrighted music performed by their orchestras. Several Michigan ho- tels have been notified to come across and it seems that the courts have de- cided that authors and publishers are entitled to compensation under the con- ditions named, but the use of music which is not copyrighted is not affected by the decisions. I understand that an attempt is be- ing made to compel resort owners to pay license fees under threat of legal proceedings, but I am inclined to think the demand is more or less of a bluff and as the amounts in most cases are very small it is doubtful if these cases ever get into court, but, of course, no- body is hankering after a lawsuit. and if the privilege is not worth what they ask for it, the best thing to do will be to eliminate copyrighted numbers from your program. There is still much music in “Sailor’s Hornpipe’ and “Monie Musk.” In developing a policy around which to build up a business a question of faith is always involved. One method of reasoning is that the transient ho- tel guest is, as a rule, unappreciative; that he does not appreciate quality when he sees it and very often does not want quality when he recognizes it. Another method is to assume that the guest wants the best and that the reward for service is automatic and in proportion to the value of the ser- vice rendered. Which is the better program? To have your lamps trimmed and ready for the guest, whether or no, or find out whether he wants illumination or not before you arrange for the require- ment. Give your guest a good cup of coffee —the best that money can buy. He will expect the worst, because that is what he generally gets. The difference of coffee selling for 50 cents and that offered three pounds for a dollar is so slight that it is not worth thinking about. The small additional cost means a satisfied customer instead of a disgusted one. Always remember that this coffee business is vital. Good coffee must also be very carefully made and served with good cream—not evaporated milk. If your dealer is offering coffee “just as good’ at half the price, there is a nigger in the wood pile somewhere, for it can’t be done, and your hotel suffers in reputation. Every observing reader of the news- papers and trade journals nowadays is posted on the price of good coffee; he knows it is away up in price, conse- quently he realizes that when you are serving the best, you are making an effort to please. Naturally, until the end of time, some landlords will furnish an execra- ble brand of coffee, as they will illy prepared food. In the latter case he will have his stereotyped alibi of in- ability to procure supplies, which is, of course, all bunkum, for I don’t see how any one can satisfactorily explain why one country hotel has a supply of fresh vegetables the year round, and another, similarly situated, has not. The parcel post will supply everything that the big city supply house carries, and enterprise of this character dis- played, has a wonderful publicity value. TRADESMAN I know of a landlord in the upper Central portion of Michigan, who owns and operates a grocery store and Car- ries a full line of fresh vegetables. Does he serve any on his table? Never. He says his cook doesn’t have time to pre- pare them. This is on a par with the man who will not feed you one minute after the announced meal hour. The same old excuse about the cook, but the cook seldom, if ever, knows any- thing about it. Now, however, that the traveling man is getting used to better service than he used to get, it is getting hard- er for this class of alibiers to put their stuff across. Constructive criticism is always helpful to anyone and the hotel man who solicits it and pays attention to all registered complaints, proves that he possesses good business sense. It is just as essential to business success as taking in cash over the counter. Praise feeds the ego and induces a tendency to stand still, but construc- tive criticism, if continued, leads to development and improvement and ought to be encouraged by every ho- tel operator. It is usually a friendly act and ought so to be regarded. No one individual has a monopoly on knowledge or initiative, and if what your patron tells you is offered in sincerity, you will be very foolish if you fail to receive it in the proper spirit and turn it into profitable use. Tt is so much “velvet.” The Greeters of America recently held their annual convention at San Diego, California, and, as usual elected as officers hotel owners and managers to positions which should be filled by hotel clerks, actively employed. It is very well for the hotel owners to belong to the organization and give it their financial support, but I have al- ways maintained and I still continue to do so, that the administration fea- tures should be in the hands of the clerks. Frank S. Verbeck. —_2 2 > Gabby Gleanings From Grand Rapids. Grand Rapids, July 14—Edward Frick (Judson Grocer Co.) is now con- valescent at his home on East Fulton street. He is slowly but surely regain- ing his strength and expects to resume his duties at the store in the course of a month or so. The three brothers composing the Hekman Baking Co.—John, Jelle and Henry—have each erected handsome summer homes fronting on Lake Mich- igan on the road running North from the Getz farm, six miles West of Hol- land. The location of these homes is superb and every creature comfort per- missible in suburban homes has been installed. Charles G. Graham has leased his commodious home at Ithaca and is spending a few days in that city pre- paring the premises for the reception of the tenant. The New York Financial World makes the following well-merited refer- ence to a Grand Rapids man who has attained great fame and an enormous fortune in the public utility field: For a small man Frank Hulswit packs the energy of a giant which even the hot spell of a few weeks ago could not tire. He spends his time between Grand Rapids and New York, most of it right here figuring and planning how to ex- pand his United Light & Power. I can recall not so many years back, when the utilities were first beginning to attract attention among investors, how Hulswit schemed to put his company across. He did not have the banking contacts which he has now and the climbing was a little slow. But now it is different. Investment bankers are eager for his financing for there are few utilities which have made such a wonderful success as has United Light & Power. The bundle of energy con- tained in the 120 pounds of Hulswit still keeps driving ahead for higher goals.” 25 Daniel C. Steketee (P. Steketee & Sons), who recently sold his summer home on Black Lake to Dr. Ed. Dim- nint, President of Hope College, has begun the construction of a new resi- dence on Plymouth Boulevard, which he expects to occupy about Oct. 1. Mr. Steketee’s lot is 110 x 300 feet in di- mensions. Charles W. Reattoir, the veteran cigar salesman, has changed his line. After handling cigars for twenty-five or more years he has engaged to cover Michigan, Ohio and Indiana for the Cardinet Candy Co., of Oakland, Calif., manufacturer of the celebrated Baffle Bar candy, which meets with a hearty reception at the hands of the trade. Mr. Reattoir will continue to reside in Detroit, which has been his head- quarters for many years. Harvey Gish has so far recovered from his recent accident at Massillon, Ohio, that he expects to resume his road work by Aug. 1. Hess & Clark, his employers, recently sent H. Jie Campbell, a member of the firm, to Grand Rapids to congratulate Harvey on his early recovery from a most trying ordeal. —_—_.--— “Dollar rubber,” in sight for weeks, has now arrived. It has recently sold in excess of $1 per pound, a leap up- ward of 10 cents having occurred in a war has It is com- single day. Not since the crude rubber been so high. ing on the market in driblets of five These are happy rubber to ten tons at a time. days on the British-owned plantations in Malaysia. The rubber “orchards” there are bearing apples of gold. The Stevenson act restricting the export of rubber and forcing up its price has been in effect for years. At any period in that time it was possible to predict what would happen if the American rubber Now they are talking of “drastic action of levers were pulled. people did very little about it. They want “British rubber monop- Had defensive action been start- ed when the offensive was begun with the passage of the restriction act the rubber user might not be in his pres- ent fix. It is rather late to mutter about “drastic action” when the price pincers are closing. —_—_~+2. Detroit—The Ozonite Co., Woodward avenue, has porated to manufacture and sell Ozon- ite, licensing of dealers, etc., with an authorized capital stock of $50,000, all of which has been subscribed and paid in, $20,000 in cash and $30,000 in prop- erty. international importance.” to break the 1 oly. 7644 been incor- A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES CAWAD MichiganEmployment Institution for the Blind SAGINAW. W. S., MICHIGAN 26 MICHIGAN YY ow \ ray CLO pe A G ri SONS — a TENE: ; 3 = © 2 oa | Z Fe 3 2 > al wi) CLP) sn ae S: ees aaa = = = = —_—— => =>S ee = aor = Wn (oe ate + a Daa :

__ Expect Pick-Up in Toy Orders. With a considerable volume of gen- eral toy business yet to be placed for the holidays, manufacturers in the East expect buying to be quite active for the remainder of this month and during August. If buyers should be dilatory beyond these months, it was said yes- terday, difficulties in securing delivery would arise. The orders booked by road salesmen are said to have been quite good. The doll orders thus far were said to have shaped up well, with the mama, infant and interchangeable head types dominating. Mechanical toys and wheel goods are well to the fore and probably include a greater variety than ever before. In electrical trains one firm here has introduced a device which controls a special revers- ing unit built into the locomotive. This has a small button which, when pushed twice, reverses the train or sends it forward again and also automatically couples it to the cars. Toy imports figure only in a small way in the do- mestic market now, according to manu- facturers, being only 15 per cent. of the total, against about 85 per cent. before the war. —_+2+-+___ Inject more of your own personality into your store. In order to make busi- ness a store must make friends. That merchant is courting disaster who trusts to his past experience or his intuition for the maintenance of his stock in trade. It requires daily records of how goods are going out and how they are being replaced and at least a weekly analysis of the store’s stock. July 15, 1925 MICHIGAN TRADESMAN 27 WHOLESALE DRUG PRICE CURRENT 1 92 5 H li ] LI Prices quoted are nominal, based on market the day of issue. : l ay in Acids Lavendar Flow_- 8 50@8 75 Cinchona -...._ ui @3 10 Boric (bows) -- 18 = a See a es 20 Colchicum ------ @1 30 ate ) ---- Siaeaea hide i » Cube’ @3 00 L ed, bid, bbl. @1 07 . SAULT STE. MARIE Carbollc 38 @ 48 Linseed Dt be 1 ot Digitalls Ol wo Murta ee ANROIIES 3% g Linseed, raw, bbl. @104 Gentian - @1 35 Niwa 7s 16 Linseed, ra. less 1 11@1 24 Gg; D - @1 80 July 10 to July 26 Oxalte aa 15 @ Mb Mustard, artinl ox @ 59 Ginger, DS. — y y Sulphuric 3%@ 8 Neatsfoot _-... 1 35@1 50 Guaiac -_--.-. . es (Inclusive ) Tartaric ._-----. 40 $ 50 oe Malaga ---- 3 75@4 50 Guaiac, Ammon. @2 00 . alaga, nam —............ @ % Ammonia yellow ........ 2 75@3 00 olive, Malaga, Iodine, Colorless @1 50 It i ivilege to mak 1 yearly an Water, 8 deg. 02, @ UM ofteee Swoct ie se oo —— Q1 3 is Our privilege to make our usual yearly Water, 14 des. — 64g lf Origanum,” pure ie oe ——————- oe « nouncement to the trade that our line of HOLIDAY Chloride (Gran) 10%@ #0 Pennyroyal = 3 008 4 26 a — lar -eppermint 5 21 7 T 1 Balsame , pure __ 18 50@14 0@ Opium = ---------- @3 50 GOODS, and Si APLE SUNDRIES, will be on Copaina , 9091 28 Roncinary ‘rigws 111901 68 Oplum, Camp. @ a display in the SOO from Jury 10TH TO 26 INCLUSIVE. Bir conan) ane «.. seene Ta, on = ee Pere ae = 3 gs = a eee 2 ae 25 een SK 1 in have charge of the ~ || Tolu --------— assafras, arti’l — 20 Our MR. HOSKINS will again have charge of the Tolu -- a art 10700 ant 30 Barks line (the very best we have ever shown) and will have his headquarters at the PARK HOTEL. We trust that the trade will get in touch with MR. HOSKINS by wire or telephone so that he may make his ap- pointments to the best advantage of all. _ | HAZELTINE & PERKINS DRUG CO. ‘ GRAND RAPIDS MICHIGAN MANISTEE alke MICHIGAN | yr Makes Good hocolates "4 RAMONA “The Home of Good Shows” Daily Matinee 3 p. m. Night 8:30 — Popular Prices BEST NEW YORK VAUDEVILLE NOW PLAYING BOBBY BARKER & COMPANY In “HUSBANDS THREE” FRED FENTON & SAMMY FIELDS “APPEARING IN PERSON” ° NEW YORK HIPPODROME SENSATIONAL HIT REYNOLDS & DONEGAN CO. } And Their Assembly of Real Champions in a Musical Comedy Revue. 4 Jones & Rea Lee & Cranston In “The End of the Line” In “The Honeymoon House” Helen and Ralph Sternard Walter Baker & Co. In “Syncopating the Classics” A Comedy Magic de Luxe — For Reserved Seats call 22496 or procure tickets at Peck’s Drug Store or Pantlind Style Shop. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN rs We buy and sell property of all kinds. Merchandise and Realty. Special sale experts and auctioneers. Big 4 Merchandise Wreckers Room 11 Twamley Bldg. GRAND RAPIDS MICHIGAN Cassia (ordinary) 25 30 Cassia age gy 50 60 eee = = 65 Soap Cut (pow a 18@ 26 Berries @1 2 Cubeb —._.......__ Rien 2 g 5 Juniper ..-..-_-_. 09 20 Prickly Ash ------ @ 30 Extracts Licorice -.-.---- -- 60@ 65 Licorice powd. --. @1i 00 Flowers Arnica 30 Chamomile Ger.) 20 25 Chamomile Rom. - 50 Gums Acacia, lst ----- @ 65 Acacia, 2nd _-.-.. 45 50 Acacia, Sorts -.. 20 25 Acacia, Powdered 35 40 Aloes (Barb Pow) 25 Aloes (Cape Pow) 25 36 Aloes (Soc. Pow.) 65 10 Asafoetida ------ 65@ 75 row. _...__..- 75@1 00 Camphor ------- 1 05@1 10 Guaiac ..-—_-__-— @ 80 Guaiac, pow’d -- @ 90 King 222 @1 10 Kino, powdered @1 20 Myrrh... @ 60 Myrrh, powdered 65 @ 19 65@19 92 Opium, powd. Opium, gran. 19 65@19 92 Shéliac ..... Hac Shellac Bleached 1 m0@1 10 Tragacanth, pow. 1 75 Tragacanth -..- 1 1692 25 Turpentine ------ 25 insecticides Arsenic __._.. 15 25 Blue Vitriol, bbl. Blue Vitriol, Bordea. Mix Dr; Hellebore, W* Peppermint, Wrigleys —- 65 Spearmint, Wrigleys —. 65 Wrigley’s P-K 65 MRR O | ‘Teaberry CHOCOLATE. Baker, Caracas, \%s -. 37 Baker, Caracas, 4s —-- 35 Hersheys, Premium, %s 36 Hersheys, Premium, \%s 36 Runkle, Premium, %s— 29 Runkle, Premium, %s_ 32 Vienna Sweet, 248 _.. 2 10 COCOA. ipunte, en 43 Bunte; % tbs .2.--. 35 Bumte, 1p) 222 32 Droste’s Dutch, 1 Ib.__ 9 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, y% Ib. 2 35 Hersheys, ¥%8 --------- 33 Hersheys, %8 .—_...... 28 wigan 36 Lowney, %8 ....__.___- 40 Lowney, 48 eae — 40 Lowney, %8 ---------- 38 Lowney, 5 sib. cans _... 31 Runkies, 4s 2... 32 Runkles, i a ee 36 Van Houten, 4s -_---- 76 Van Houten. %s ___-. 75 COCOANUT. %s, 5 lb. case Dunham 42 14s, 5 lb. case --..— 40 %s & %s 15 lb. case__ 41 Bulk, barrels shredded 21 48 2 oz. pkgs., per case 4 15 48 4 oz. pkgs., per case 7 00 CLOTHES LINE. Hemp, 50 ft, 220 2 25 Twisted Cotton, 50 ft. 1 75 Braided, 50 ft. 2 76 Sash Cord 4 25 HUME GROCER CO. ROASTERS MUSKEGON, MICH COFFEE ROASTED Bulk AO ee DantOs eas 34@36 Miamacaipo 22) ian 7 Gautemala 22 8 38% Java and Mocha ______ 47 Borota Looe 394% Peaperry, 36 McLaughliin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago Telfer Coffee Co. Bokay. Brand Coffee Extracts M Y., per 100 8 Frank’s 50 pkgs. _... 4 36 Hummel’s 50 1 Ib. __ 10% CONDENSED MILK Leader, 4 doz. ___.__ 6 75 Eagle, 4 doz. ...._.- 9 90 MILK COMPOUND Hebe, Tall, 4 doz. __ 4 50 Hebe, Baby, 8 doz. ._ 4 40 Carolene, Tall, 4 doz. 3 80 Carolene, Baby -_._.. 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 65 Quaker. Baby, 8 doz. 4 55 Quaker, Gallon, % dz. 4 50 Blue Grass, Tall 48 .. 4 40 Blue Grass, Baby, 96 — 4 7 Blue Grass, No. 10 -. 4 4 Carnation, Tall, 4 doz. 5 00 Carnation, Baby, 8 dz. 4 90 Every Day, Tall —-.-. 5 00 Every Day, Baby - - 4 90 Pee Pall 2 - 5 00 Pet, Baby, 8 oz. - - 4 90 Borden’s, Tall — - 5 00 Borden’s Baby ..._--_ 4 90 Van Camp, Tall -.-. 4 90 Van Camp, Baby ---.. 3 75 CIGARS Worden Grocer Co. Brands Canadian Club -.--- 37 60 Master Piece. 50 Tin. 37 50 Tom Moore Monarch 75 00 Tom Moore Panatella 75 00 Tom Moore Cabinet 95 00 Tom M. Invincible 115 - Websteretts -------- 37 5 Webster Savoy ---- 76 00 Webster Plaza -.--. 95 00 Webster Belmont___-110 06 Webster St. Reges_.125 00 Starlight Rouse -... 90 00 Starlight P-Club -. 135 00 Tiona 22 30-00 Clint ‘Ford 2. —_ 35 00 Nordac Trianagulars, 1-20, per Mol 75 00 Worden’s Havana Specials, ' 20, per M 75 00 CONFECTIONERY Stick Candy Pails Standard) 202020 17 Jumbo Wrapped -__. 19 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten ~-_-____ Deader, 222 cae. mes OL oe French Creams Cameo Grocers ene Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choc Marshmallow Dp 1 70 Milk Chocolate A A. : 80 Nibble Sticks -.--..-- 1 95 Primrose Choc. ~~~. 1 25 No. 12 Choc., Dark — 1 70 No. 12, Choc., Light —~ 1 76 Chocolate Nut Rolls — 1 75 Gum Drops Pails PNISG: Beye 17 Orange Gums ....- 17 Challenge Gums ------ 14 Mavorite —-. =. 20 Superior, Boxes ----.. 24 Lozenges. Pails A. A. Pep. Lozenges 18 A. A. eink Lozenges 18 A. A. Choc. Lozenges 18 Motto Hearts -_... - 29 Malted Miik Lozer ges 22 Hard Goods. Pails Lemon Drops -_---.-- 20 O. F. Horehound dps. 20 Anise Squares __--_-_. 19 Peanut Squares -_.... 20 Horehound Tabets _.. 19 Cough Drops Bxs. Putnam Ss 1 30 Smith Bros, 20008 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 9a 4 oz. pkg., 48s, case 3 90 Specialties. Walnut Fudge - ..-.___ 23 Pineapple Fudge —_ --__ 21 Italian Bon Bons __--_. 19 Atlantic Cream Mints_ 3] Silver King M. Mallows 31 Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5c ____ 80 Yankee Jack, 24, 5c __ 80 Mich. Sugar Ca., 24, 5e 8¢ Pal O Mine, 24, 5e _... 80 COUPON BOOKS 50 Economic grade 8 60 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib. boxes 2220202 38 DRIED FRUITS Apples Domestic, 20 lb. box 11 . Y. Fey, 50 lb. box 16% N. Y. Fey, 14 oz. pkg. 17% Apricots Evaporated, Choice __ 26% Evaorated, Fancy -_ 32 Evaporated, Slabs 24 Citron 10 ‘Ib. box — 48 Currants Package, 14 oz. __-__ 17% Greek, Bulk, Ib. ___-__ 16 Dates Holowl 220 es eg Peaches Eivap., Choice, un. ____. 16 Evap., Ex. Fancy, P. P. 20 Peal Lemon, American -._._. 24 Orange, American -.____ 24 Ralsins. Seeded, bulk ~__.______ 10 Thompson’s s’dles blk 10 Thompson’s seedless, 15 ox. — ee ae California Prunes 70@80, 25 lb. boxes _.@09% 60@70, 25 lb. boxes __@10% 50@60, 25 lb. boxes 40@50, 25 lb. boxes 30@40, 25 lb. boxes — 20@30, 25 Ib. boxes FARINACEOUS GOODS Beans Med. Hand Picked __ A Cal. Dimas 2 Brown, Swedish .... = Oty Red Kidney ee 10% Farina 24 packages - 1. ____ 2 60 BuJk, vc> 100 Ibs --. 06% Hominy Pearl, 100 lb. sacks -. 05 Macaronl Domestic, 20 lb. box 10 Armours, 2 doz., 8 oz. 1 80 Foulds 2 doz., 8 oz 2 26 Quaker, 2 doz. .. 3 00 Pearl Barley Chester: <2. 26 5 00 00 and 0000 ~-______ — 6 50 Barley Grits -..-_.... 06 P Scotch. Ib. 1% Split. ib. yellow _... 08 Split green —-_--._. =. 10 Sago East India .......... 10 een ee ee Taploca Pearl, 100 lb. sacks -_ ca Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -- 3 50 FLAVORING EXTRACTS Dos. Vanilla PURE ounce ounce ounce ounce ounce a. 2:00 UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, dos. 90 2 ounce, 15 cent, dos. 1 26 8 ounce, 25 cent, doz. 2 00 4 ounce, 30 cent, doz. 2 25 Jiffy Punch 8 doz. Carton ___-.-.. 3 36 Assorted flavors. FRUIT CANS Mason. Half: pint 23 7 60 One pint 22 eee 7 65 One quart: 230 8 90 Half gallon ~.._-._.- 11 95 Ideal Glass Top. Rubbers. Half pint: 2) 8 85 One pint ee One quart ___.-_.-_- 19 95 Half gallon —....... 16 15 ae a errs ooue'™~ pp July 15, 1925 MICHIGAN TRADESMAN GELATINE Jello-O, 3 doz -.-_._ 3 45 Knox’s Sparkling, doz. 2 25 Knox’s Acidu’d, doz. 2 25 Minute, 3 doz. 4 Plymouth, White ____ 1 55 Quaker, 3 doz. 2 HORSE RADISH Per doz., 6 oz. _...._ 1 20 JELLY AND PRESERVES Pure, 30 Ib. pails --.- 3 80 Imitation, 30 lb. pails 2 10 Pure 6 oz. Asst., doz. 1 10 Buckeye, 22 oz., doz. 2 35 JELLY GLASSES 8: 67., per doz. =. 36 OLEOMARGARINE Kent Storage Brands. Good Luck, 1 lb. ---- 26 Good Luck, 2 lb. ~--. 25% Gilt Edge, 1 lb: --_. 26 Gilt Edge, 2 lb. -_-- 25% Delicia, 1 Ib. 2 23% Delicia, 2 ib. .-.- 2. 23 Van Westenbrugge Brands Carload Distributor Nucoa, 1 ‘b. 2 Nucoa, 2 and 5 lb. __ 25 Wilson & Co.'s prenee Certified Noe 2 30 Special Role —--______ 25% MATCHES Swan, 144 000 5 00 Diamond, 144 box 6 60 Searchlight, 144 box 6 60 Red Stick, 720 le bxs 4 75 Red Diamond, 144 bx 6 00 Safety Matches Quaker, 5 gro. case 4 50 MINCE MEAT None Such, 3 doz. —- 4 85 Quaker, 3 doz. case -- 3 60 Libby, Kegs. wet, Ib. 22 MOLASSES. Gold Brer Rabbit No. 10, 6 cans to case 5 95 No. 5, 12 cans to case 6 20 No. 2%, 24 cans to cs. 6 45 No. 1%, 36 cans to es. 5 30 Green Brer Rabbit No 10, 6 cans to case 4 60 No. 5, 12 cans to case 4 85 No. 2%, 94 cans to es. 5 10 No. 1%, 36 cans to cs. 4 3 Aunt Dinah Brand. No. 10, 6 cans to case 3 00 No. 5, 12 cans o case 3 25 No. 234, 24 cans 0 Cs. 3 50 No. 1%. 36 cans oe Cs. 3 00 New Orleans Fancy Open Kettle -- 74 Choice 2 62 ain 22 41 Half barrels bc extra Molasses in Cans. Dove, 36, 2 lb. Wh. L. Dove, 24, 2% Ib Wh. L Dove, 36, 2 Ib. Black Dove, 24, 21% Ib. Black ¢ Dove, 6, 10 Ib. Blue L Palmetto, 24, 2% Ib. Oe oP OO 2 o NUTS. Whole Almonds, Terregona.- 20 Brazil, New ---------- 18 Fancy mixed -------- 22 Filberts. Sicily -- - 25 Peanuts, Virginia Raw 12% Peanuts, Vir. roasted 15 Peanuts, Jumbo, raw 14 Peanuts, Jumbo, rstd 16% Pecans, 3 star ngs Pecans. Jumbo --_--- 50 Walnuts, California _. 28 Salted Peanuts. Fancy, No. Ne fombo 0 ae Shelled. Almonds _—.-— ote Peanuts, Spanish, _ 125 ib. bags =----_ 13 Filperts 2... 32 Pecans 200020 1 20 Walnuts 22. 53 OLIVES. Bulk, 2 gal. keg ---- 3 60 Bulk, 3 gal. keg ---- 5 25 Bulk, 5 gal. keg ---- 8 50 Quart Jars, dozen -- 6 50 Pint, Jars, dozen __-. 3 50 4 oz. Jar, plain, doz. 1 30 5% oz. Jar, pl., doz. 1 60 9 oz. Jar, plain, doz. 2 20 oz. Jar, Pl. doz... 4 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 9 oz. Jar, stuffed, doz. 3 ae = Jar, eee a ey Jar, stuffed dz. 7 00 PARIS GREEN 2s and 68 20s 27 Bel Car-Mo Brand 8 oz., 2 doz. in case 24.1 1b. pails. 12 2 ib. palle 5 lb. pails 6 in crate 14 1b. : patie: _ ne 25 ih patie oo 50 ib. tins ..... PETROLEUM PRODUCTS Iron, Barrels Perfection Kerosine -_ 13.1 Red Crown Gasoline, Tank: Waeon o Solite Gasoline Gas Machine Gasoline Vv. M. & P. Naphtha Capitol Cylinder —-.--- Atlantic Red Engine Winter Glack —._-__._ @olarine fron Barrels. ne wee Rb pee Sewe sab tbary- e5 66 Special heavy -------- 68. Extra heavy 70. Transmission Oil -_-- 62. Finol, 4 oz. cans, doz. 1 ; Finol, 8 oz. cans, doz. _- Parowax, 200, In. 1. Parowax, 40, 1 Ip. —._- 2 Parowax, 20, J Ib. .-.- &.4 Semdac, 12 pt. cans 2 75 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour Barrel, 1,200 count —. 24 50 Half bblis., 600 count bi oe 0 gallon kegs Ie Sweet Small 30 gallon, 3000 ~_---- 50 00 5 gallon, 500 -_------ 10 00 Dill Pickles. 600 Size, 15 sal — PIPES. Cob, 3 doz. in px. 1 00@1 20 PLAYING CARDS Battle Axe. per doz. 2 65 lue HRibbon —----- 46 Biovele oo. 4 75 POTASH Babbitt’s 2 doz. ------ 2 75 FRESH MEATS eef. Top Steers & Heif.._-@19 Good Steers & H’f 16@17% Med. Steers & H’f. 183%@15 Com. Steers & H’f. 10@12% 14 0U Cows. Ton 2. Good .... Menus Common 2 Veal TOD 222 Good 2... Medium 202 Lomb. Spring Lamb —-.)-__- 32 Good 2.2002 2) Medi (i 27 Poor 2.0 20 Mutton. Good 2... Medium _. 2 10 FOOr, (22 08 Pork Light hoes 2k LT Medium hoes .......- 29 Heavy hogs .--.-.--._ 17 MOS 6 29 PUSS ee 25 Showers 22 el 20 ispareribs 2 14 Neck bones -...--. 96 PROVISIONS Barreled Pork Clear Back __ 34 50@35 00 Short Cut Clear 34 50@35 00 Dry Sait Meats S P Bellies __ 31 00@33 00 Lard Pure tn tierces ....... 19 60 Ib. tubs __--advance 50 lb. tubs ___.advance % 20 lb. pails __--.advance %& 10 lb. pails __-_-advance % 5 lb. pails _.--advance 1 3 Ib. pails ___.advance 1 Compound tierces ____ 14 Compound, tubs —_---. 14% Sausages Bologna 22.0. 12% Edver .-.. ¥rankfort 2 Pork 20s 18@ VCR 17 Tongue, Jellied ------ 32 Headeheese _... 16 omnee A ig Hanis, Cert,,. £4-16 Ib. 3] Hams, Cert., 16-15, Ib. 32 Ham, dried beef sets [ee eM ‘alifornia Hams z Picnic Boiled Hams ......._ |. 30 @32 Boiled Hams -_-. 45 @47 Minced Hams -.-. 14 @17 Bacon 2. 30 @39 Beef Boneless, rump 18 00@22 00 Rump, new __ 18 00@22 00 Mince Meat. Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass ..--_- 8 00 Pig’s Feet Cooked in Vinegar 3% bis. oo 1 55 4% bbis., 35 Ibs. o--_ 2 75 % bps. 22 5 30 1 bee 2 15 00 Tripe. Weite, to ins. 22 90 % Dbis., 40 Ibs. — 2. 1 60 T Hhis 86 Ibs _ 2228 2.00 Hogs, per Ib. __-----__. @42 Beef, round set _--. 14@26 Beef, middles, set-- 25@30 Sheep, a skein 1 75@2 90 RICE Fancy Blue Rose 08% Fancy Head - ; 10 Broken .....__ 06 ROLLED OATS Steel Cut, 100 lb. sks. 3 25 Silver Flake. 12 Fam. 2 50 Quaker, 18 Regular -_ 1 80 Quaker, 12s Family __ 2 70 Mothers, 12s, Ill’num 3 25 Silver Flake, 18 Reg. 1 50 Sacks, 90 ib. Jute . 20 Sacks, 90 Ib. Cotton _. 2 2d SALERATUS Arm and Hammer -- 3 75 SAL SODA Granulated, bbs. ---- 1 84 8 Granulated, 100 lbs. cs 2 00 Granulated, 36 2% Ib. ; pacxagesS —--------- 25 COD FISH Middics 2. 16 Tablets, 1 Ib. Pure -- 1944 Tablets, % lb. Pure, don. 2 40 Wood boxes, Pure --- 28 Whole Cod oo 11% Holland Herring Mixed, Kegs —_-.---- Zt 10 Queen, half bbls. _-.- 10 25 Queen, bbls. ------- 17 50 Milkers, Kers — 1 25 VM. Kees 1 05 VY M. half bbis: _._ 10 00 vv M Bis. 2 19 00 Herring K K K K, Norway 20 60 8 Ib. pails _-—_ oo 1 40 Cut Lunch —_ ak Boned, 10 Ib. boxes _. 20 Lake Herring % bbl., 100 Ibs. —---. 6 60 Mackerel : Tubs, 100 Ib. fney fat 24 50 Tubs, 60 count -..__- 6 00 White Fish Med. Fancy, 100 lb. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. -. 1 35 #. Z Combination, dz. 1 do Hei-Woot. doz. _.-__. 2 00 Bisbys, Boz _______. 1 35 Siiinola, doz .....- 90 STOVE POLISH. Blackine, per doz. —- Black Silk Liquid, dz. Black Silk Paste, doz Bnamaline Paste, doz. Enamaline Liquid, dz. E Z Liquid, per doz. Radium. per doz. ---- Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. 95 BS Pe ek pk ed te td et on Vuleanol, No. 10, doz. 1 35 Stovoil, per doz. -_-- 3 00 SALT. Colonial 24, 2 Ib... 80 Colonial, Iodized, 24-2 2 4C¢ Med. No. 1,: Bbis.. .._-2 15 Med. No. 1, 100 Ib. bg. 85 Warmer Spec., 70 ib. 85 Packers Meat, 56 lb. 57 Crushed Rock for ice eream, 100 Ib.. each 75 Butter Salt, 280 lb. bbl. 4 24 Block. 60 tho = oe Baker Salt, 280 lb. bbl. 4 10 100, 3 ib. Tatle ...._. @ OF 60, 5 lb. Table cua. & OF au, 10 Ih. Fania _... 5 30 28 lb. bags, Table —. Colonial Iodine Salt .. 2 Msn ks Uae mer TFT Tiedt SALT nV Per case, 24, 2 Ibs. __ 2 Five case lord _..._.._ a lodized, 24, 2 Ibs. .... 2 Worcester ¢ a — Worcester t oe | we —— 1 vary ~| SALT Se Bbls. 30-10 sks. ~~~ 5 Bhis. 60-5 sk". _.... 5 Bbis. 120-234 sks. __ 6 100-3 Ib. ska, 22 6 Bhbis. 280 Ib. bulk: A-Butter 2. 4 AA-Butter 2. 4 Plain. 50°, biks. .. No. 1 Medium, Ebi. — 2 Tecumseh, 70 lb. farm Seo Cases Ivory, 24-2 cart 1 Todized 24-2 cart. _... 2 ‘ Bags 25 Ib. No. 1 med. Zags 25 lb. Cloth dairy Bags 50 Ib. Cloth dairy Rock “C’ 100 Ib. sack SOAP Am. Family, 100 box 6 ; 4 Mxaport 120 box Big Four Wh. Na. 100s 3 75 White, 100 box 4: Klake Fels Naptha, a box 5 Grdma White Na. 100s 4 Rub No More White Naptha, 100 box _. 4 Rub-No-More, yellow 65 swift Classic, 100 box 4 20 Mule Borax, 100 bx 7 Wool, 100 Dox oo 6 Fairy, 160 box —.... 5 ‘tap Rose, 100 box __ « Palm Olive, 144 box . Hava, 100 box Octagon 2... é umpio, 100 box -..- 4 Sweetheart, 100 box - 5 Grandpa Tar. 50 sm. 2 Grandpa Tar, 50 lIge. 3 Quaker Hardwater @ecoa. Tas, tex .. 2 Fairbank Tar, 100 bx 4 Triiby Soap, 100, We, 10. cakes free ___ 8 Williams Barber Bar, 98 Williams Mug. per doz. CLEANSERS « yin y Di S{EANS oes UBs- a ey 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd. 3 dz. bx 38 3on Ami Cake, 3 dz. 3 Climaiime, 4 doz. ..._ 6 Grandma. 100, 5¢ .-.. 4 Grandma, 24 Large 4 fold Pst, 100s ___... 4 Gold Dust, 12 Large 3 Golden Rod 24... 4 ae S G04 vo 4 La France Laun., 4 dz. 3 Luster Box, 54 Miracie C., 12 o0z., 1 dz 2 Old Dutch Clean. 4 dz 3 Queen Ann, 60 oz. -. 2 40 Rineo. 106 o8. .... 5 75 Rub No More, 100, “10 oe (.... 3 85 Rub No More, 18 Le. 4 00 Spotless Cleanser, 48, 16 oe 3 85 Sani Flush, 1 doz. -. 2 25 Sapolio, 3 Jos. ...... 3 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large -. 4 80 Speedee, 3 doz. ---.-- 7 20 Sunbrite, 72 doz. --... i 00 Wyandotte, 48 -__---- 4 76 SPICES. Whole Spices. Allspice, Jamaica .... @15 Cloves, Zanzibar ~.. @36 Cassia, Canton —.___ @25 Cassia, 5c pkg., doz. @40 Ginger, African _....... 15 Ginger. Cochin ..._... @25 Mace, Penang @1 00 Mixed No ft ..... @aa Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 ---. @75 Nutmegs, 105-110 -... pe Pepper, Black -...-. @18 Pure Ground in Bulk Allspice, Jamaica -.. @18 Cloves, Zanzibar --.. @42 Cassia, Canton --.-- @2h Ginger, Corkin -..._... @30 Mustared @28 Mace, Penang ....... @1 15 Nutmers —..._..... 16 Pepper, Black ---... @22 Pepper, White —.____ @34 Pepper, Cayenne --.. @32 Paprika, Spanish _... @42 Seasoning Chili Powder, 15c ---- 1 35 Celery Salt, ¢ oz. ___. 95 Sage. 2 G8 oo 90 Onion Salt 1 35 Garvie oe 14 Fonelty, 3% of. .... § % Kitchen Bouquet —-- 4 50 Laurel Leaves _______ 20 Martoram. I oz. _.____ 90 Savery. § Of. ._..--.. 90 Thayvme | 62, ...... 90 Tumeric. 2% of. —_._- 90 STARCH Corn Kingsford, 40 Ibs. _._. 11% Powdered, bags oe Argo, 48, 1 lb. pkgs. 4 05 Cream: 48-5 2.2 48 Quaker, 40-1 oe oe Gloss Argo, 48, 1 Ib. pkes. —. 4 05 Argo, 12, 3 Ib. pkes. 2 96 Argo, 8, 5 lb. pkgs. -.- 3 36 silver Gloss, 48 1s .- 11% Blastic, 64 pkes. .... 5 06 Tienes 4841 3 50 ‘Tiger 50 Ips. .._____- 051% CORN SYRUP. GOLDEN: CRYSTALWHITE- MAPLE Penick Golden Syrup G& 16 Yh. earns _._. 3 35 1?) 6 1h. cane _.......... 3 55 24. 2% Ib, cana - an o OO 24, 1% Ib. cans —.-_.- 2 53 Crystal White Syrup 6 10 cane 3 85 2, & ib. cane ......-. 4 05 94 5%, Th. cans ...... © 20 o4 34 Ih. cans ....... 2 88 Penick Maple-Like Syrup 6. 10 Ib. cans - 4 f G& Ib, cana _..._.... 4 80 24. 2% ib. cans .__.. 4 95 24, 1% lb. cans ------ 3 38 Unkle Ned. 6. 10 ID. cans —...__... 3 70 12. 5 I>. cans 8 ao 24, 2% lb. cans ------ 4 00 94, 1% Ih cans —_._.. 2 74 Corn Blue Karo, No. 1% 2 48 Blue Karo, No. 5, 1 dz 3 43 Blue Karo, No. 10 ~~ 3 23 Red Karo, No. 1% -- 2 16 Red Karo, No. 5, 1 dz. 3 81 Red Karo, No. 10 .. 2 61 Imt. Maple Flavor. Orange, No. 14%, 2 dz. 3 21 Orange, No. 5, 1 doz. 4 51 Oranee, No. 16 ....__ £ é1 Maple. Green Label Karo, Green Label Karo -. 5 19 Maple and Cane Kanuck, per gal. ---. 1 50 Mayflower, per gal. -- 1 55 Maple. Michigan, per Fal. 2m Welchs, per gal. ___ 2 80 29 TABLE SAUCES Lea & Perrin, large. 6 00 Lea & Perrin, small__ 3 35 Peeper oo 1 60 Roval Mint —........ 5 @ Tobased, 2 OM ......- 4 25 Sho You, 9 oz., doz. 2 70 ye ee 5 20 Asi; amall ......... 3 15 Capers, 2 0%. ...---..- 2 30 TEA. Japan. MGC keene n 76> CHGIGG: oo 7 Vance ............ a No. 1 NYRR ees 1 lb. pke. Siftime -.... * Gunpowder Cuelte 2 32 Pane: Co 42 Ceylon Pekoe, meaqiumn __.......... 65 English Breakfast Congou, Medium -.-~-- Congou, Choice __.. 35@36 Congou, Fancy -_.. 42@43 Oolong ean oe, 36 Cheice __.... 45 Peney 920 50 : TWINE Cotton, 3 ply cone _.... 46 Cotton, 3 ply balie _... 4 Wool, 6 nly ...._........... 18 VINEGAR Cider, 40 Gram ........ 22 White Wine, 80 grain 24 White Wine, 40 grain 19 WICKING No. 0, per gross —.__.. 75 No. .1, per gros ..... I I¢ No. 2, per gress .... 5 @ No. 3, per gross _... 2 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per doz. ...... _ & WOODENWARE Baskets Bushels, narrow band, wire handies .._...... 3 7 Bushels, narrow band, wood handles —.--.. 1 80 Market, drop handle 85 Market, single handle 90 Market, extra ._...... 1 50 Splint, lareé ......... 8 50 Splint, medium coon 0 Oe Solint, sine 6 50 Churns. Barrel, 5 gal., each... 2 40 Barrel, 10 gal., each..2 55 $ to 6 gal., per gal .. 16 Egg Cases No. 1, Star Carrier__ 5 00 No. 2, Star Carrier... 10 00 No. 1, Star Egg Trays 6 25 No. 2, Star Egg Trays 12 60 Mop Sticks Trojan spring ..._...._ 00 Eclipse patent spring 2 No. 2, pat. brush hold 2 00 Ideal No. Tt Wi 12 oz. Cot. Mop Heads 2 Mop Heads 3 00 Pails Galvanized —... 12 qt. Galvanized --_-- “ qt. Galvanized _- qt. Flaring Gal. Ir. + at. Tin Dany 16 oz. Ct. Mop Heads 3 20 16 oz. Ct. 10 qt. m once DODO o Cc Traps Mouse, Wood, 4 holes 60 Mouse, woud, 6 holes —. ( Mouse, tin, 5 holes __-. 65 mat wood .......1.. 1 60 TEE, WOT es 1 66 Mouse, spring Ie 30 Tubs Large Galvanized - 9 00 Medium Galvanized _. 8 00 Small Galvanized at Oe Washboards fanner, Globe —...... 5 7% Brass, single .._.... 6 00 Glass, single ........ 6 00 Double Peerless ~_.--- 8 50 Singie Peerless ...... 7 450 Northern Queen __.... 5 50 Universal ............, T 25 Window Cleaners 2 in, 2... 1 65 Min, hh 1 85 1G fh on 2 30 Wood cwie 13 in. Hatter ._....... 00 15 in. Butter ....... 3 17 te. Hotter _.......... 18 00 19 in. Butter —....... . 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Wine: 08 Butchers Manila ~_-.. 06 Kraft wee 08 Kraft Stripe -.------. 09% YEAST CAKE Magic, 3 dos. ..____... 1@ Sunlight, $ don. a Sunlight, 1% doz. ---. 1 85 Yeast Foam, 3 doz. ~. 2 72 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. MICHIGAN TRADESMAN Proceedings of the Grand Rapids Bankruptcy Court. » 30—In the matter of adjourned was then adjourned without Herman Meyer, Boyne Fe é Peoples | State Bank, : On this day was held the first in the matter of A Schae iter, "Boyne | Chicago File & Rasp Co. ; _Bankrupt No. first dividend of 5 ces Boys ne Falls ee present eg its secretary er by its treas- Administration ex- watea race ay pede Co., also paid ‘to date. John Couk, Bankrupt were proved and allowed. and treasurer were each sworn and amined by the referee without a reporter. Wiliam Wilds, 1 elected trustee and the amount of his referee at $3,000. meeting was then adjourned Jacob Dornbush, matter has been referred to Blair as referee > matter of Nicholas Hertel, Bank- meeting has been called for July 13. it of Fremont, and has ; j conducted a retail wall paper and paint : i On this day was held the ad- assets of $983.86, of which $250 is claimed journed first meeting of creditors in the as exempt to the bankrupt, with liabili- such meeting has been called for t : "ahi y “eghegs a has The bankrupt was not present, but represented by attorneys, Corwin & Nor- i were represented by Hilding & Hilding. By agreement the adjourned to July 31. On this day were received the and Walter F. Forbes, , Bankrupt No. 2699. schedules show assets of $6,173.79, i is claimed as exempt to the bankrupts, with liabilities of $9,151.81. The first meeting will be called for July A list of the creditors of the bank- rupt is as follows: are the debts of the Holland Furnace matter was further 75, first meeting have Gr rand Ri sine pete 50 been received and such © matter of Charles H. as Acme Electric Me Mulle n Machinery Co. MeGoudzwaard, » been received and such meeting N: fation: ul Mattre ss Co., c ‘arrie Sea ‘Niles ae Se ea $1, eee ? first meeting have SIC Board of P ublic i Leonard & Sons, --------------- oe Peace ao : and. aids aoe Cooper, Inc., Detroit _ : ) i Dowagiac 14.25 this day were received the ‘ 5 f [ judi Chamberlain Hardware ee 2,790. - 1.5 Gunn Bookcase Maytag io Machine Co., ! South Bend a Goodlin Automotive "E bias Co., 18. Household Sieciaties “bee Chicago 38.49 10.00 this day were received the > matter has been Fray & Clark, New Brit- Luth & Torney, Niles Rn sane J. Litecher Elee. Co., M. Landis, Buchanan Victor Adding Mach. Co., Chicago $ 40.00 y. The bankrupt is a resident individual debts = qucted a Gandy plant at such city under , of Creation Chocolate Co. as exempt ae _the court bas written 3 - i y Bank, Niles __ > the first meeting will be Auto Sales Co., » creditors of the bankrut is as follows: de b Its contrac ote d- ie ee 120. 00 oar bilee a of Sewing Machine 9.00 bankrupt upon a dissolution of the part- _ The following are the debts of Walter Forbes Chocolate Co., cuts Bend __$100.00 $ ).00 4, Lemuel B olles, New i ag City : J Doubleday Bros Co., / & Che amberlain Hi inne are Merkens Chocolate € artlett Li . 209 . Bart side abel Co > following are the debts of oe Hills individually: Clark, South Bend 115.00 Herbert vain | 5 J if Hindleman Furnishing Store. 1} n as to Charles On this day were received the llwards & Chambertain Hardware Malamazoo, 2203 oe. -_.. 680.00 : t c On this day were received the : Qa rail is a resident of Grand ‘Ss, order of ekenene ; j assets of $1,.80. referred to Charles B. in bankruptcy. is ‘a paeldent of Lakeview, conducted a clothing, furnishing and shoe i The schedules show assets of $3,000, of which $250 is claimed as exempt to the bankrupt, with liabil- : 5 The first meeting of and note of the liabilities of $2,010. i Bak written for funds for the i and upon receipt of the > first meeting will be called and same made here. i creditors of the bankrupt is as fol- Gran d oe ee James s Com pel ii, i poe ee ie * 160.00 bankrupt is as follows: j Tadusttial B Sine. oa apite oe : . Grand Rapids . Donovan Clothing Co., Grand Rap. Edward Shepard, 3lac kman & con lees journed first meeting of creditors in the matter of John R. Dertien, Bankrupt No. Zz The pip raced was ae in per- has heen referred to c ‘har es » meeting was then adjourned Gimbel : Bons as written fo is for has written for funds for Herold-Bertse h chee Co., Hutchinson- Winch Shoe x aa R 169.66 Heman VanWormer, The bankrupt was present in person and by Wykes & Sherk, attorneys. i first meeting will the same made here. itors of the bankrupt is as follows: Raechel & Burrell E. d st ¢ - ot ee ee eee Biggs & Hadientort oa peg ae a EN est te ae 205.36 eee was not further examined. i > was appointed trustee of the estate and the amount of his bond placed by The first meeting as W. Mil’ s “Paper c 0. 139: Daniel T. Patten Co., ‘Gia Rap. 174. 23 __.-__..--. 210.00 the referee at $100. July 15, 1925 Parrottee McIntyre Co., Chicago ~_ 164.25 Rice-Hutchins, Chicago Co., Chicago 49.70 Superior Hat Co., St. Louis ee 12.49 Symonds Bros. Co., Saginaw —__. 417.80 Commercial Sav. Bank, Lakeview 100.00 Farmers & Merchants Bank, Lake- Cie ee 114.76 Gerald Kinnee, Lakeview ___-_____ 205.00 Union Telephone Co., Lakeview __ 5.3 Western Hydro Elec. Co., Lakeview 3.50 July 13. On this day were received the adjudication, order of reference and ap- pointment of receiver in the matter of Toufek Maloney, Bankrupt No. 2721. The matter is involuntary and schedules have been ordered. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of the city of Grand Rapids, and has conducted a restaurant at such city. The schedules wili be filed, at which time a list of the creditors and the date fixed for first meeting will be given here. A custodian has been appointed and is in charge of the property. On this day also were received the schedules, order of reference and adjudi- cation in bankruptcy of Clyde H. Bunce, Bankrupt No. 2734. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrut is a resident of the city of Grand Rapids and is a lbaorer by occupation. The schedules filed show assets of $1,100, with liabi.i- ties of $2,739. The court has written for funds tor the first meeting and upon arrival of the same the first meeting will be called and note of the same made here. ___ Duck Lays Eggs of Same Design as Wallpaper. _ Sacramento, July 10—Todd Mc- Cracken, a rancher in California, has a question for the scientists. A duck on the ranch is laying eggs of ordinary size, but all of them are robin’s egg blue color and daintily speckled. The duck does not lay in the henhouse, but has chosen a shed in which there is a small room with blue wallpaper dotted with bronze specks. McCracken says he doesn’t know anything more about prenatal influence than the duck does. However, he has the duck, the regs and the wallpapered shed. Will sume scientific gentleman give him the answer? —_————_- >< ——_—___ Lost jobs and lost friends often are the result of lost tempers. aoe re July 15, 1925 Hats For Early Fall. Among those millinery houses which strive for lines marked by strong in- dividuality the predominating note of the past week was the fabric trend. Especially stressed were the combina- tions, which are proving to be of great early interest, notably, velvet and rib- bons or the ribbed silks, and velvet with hatter’s plush, felt or velours. Differing from the more obvious com- binations is the successful alliance of velvet with metals and metallic rib- bons in new bizarre patterns, accord- ing to a special bulletin issued yester- day by the Retail Millinery Association of America. Much of the weight of favorable opinion as regards velvets is due to the fact that the handling which promises greatest satisfaction, in point of novel developments, lies in the new soft ex- pression that replaces the interminably popular sports styles. These semi- formal effects, the bulletin says, include the anticipated larger shapes and inter- esting departures in the medium-size hats, which are equally effective in youthful styles and mature versions. Off-the-face shapes introduce grace lines approaching the pictorial and this “dressy” tendency, achieved with the trim detail of the tailored technique, accomplishes effects quite new. “Rivaling velvet, according to lead- ing designers,” the bulletin continues, “comes the semi-formal interest which is especially well achieved in the early season’s toques and turbans by means of the reversible satin and grosgrain ribbons in the belting ribbon weight. A combination -which is regarded as a leading opening trend is the felt crown and manipulated ribbon brim. “The position of stitching remains important from the quilted padded motifs, closely crossed block stitching and the round-and-round stitched bee- hive crown, to little stitched faces and animals in soft suede applique. Fabric, ribbon and supple leathers alike are utilized for the intricate inter-line cu- bis‘ic crowns which, despite an early start in painted felts of popular price, are featured in practically all important collections. “Ornaments hold their own tena- ciously, but appear in new guise and include carved bone, ivory, marcasite, cameo, steel, wood, crystal and enamel. Painted satin pads and skillfully turned out pasted ostrich and soft leather bandings introduce motifs in lacquered, gilded and gouache hand decorations. Metal leather arrives at the top of the mode in metal pastel and sports shades. Tassels open the season in floss, os- trich and cassowary flues, also in slashed and finely pleated effects in crepe de chine, georgette and narrow metal ribbons caught into galalith tops.” —_-_ 2»? ____- Novelties in Men’s Shirts. Novelties continue to show strength in men’s shirts. Small figured pat- terns are selling well, as are shirts with red and black stripes on a gray back-.: ground. Some manufacturers are look- ing for a revival of interest in the shirt with a pleated bosom, although the general opinion is this variety will not be an important factor in the Fall mar- ket. The collar-attached shirt is still MICHIGAN leading the neckband shirt, which is re- ceiving scant attention compared with previous seasons. In the better range of goods, broadcloth continues the favorite, although a slight trend toward imported madras and oxford is noted. Manufacturers are finding their mer- chandising problem an all-year-round affair, since the semi-annual or quarter- ly buying periods have largely dis- appeared. Another disagreeable factor was the tendency of retailers to place the burden of their numerous shirt sales upon the manufacturer. —_>--2—_____ Colors in Men’s Furnishings. Bright colors and gay designs in men’s furnishings are being sought for more and more, according to manufac- turers. Pajamas with stripes, blocks and other decorations hitherto con- sidered effeminate are selling well for the better trade. These pajamas are without collars or with roll and pointed collars, although the demand for pa- jama tops with collars is much greater than last year. Light materials as well as the flannels are showing these ten- dencies for the Fall in lines recently opened by manufacturers. Bright colors and designs have also been carried into the mens underwear field, where “shorts,” with a decorative waistband, are finding a growing favor with young men. In men’s neckwear the bow tie is selling well for informal wear. For formal attire the black bow tie is out- selling the white. eg Trends in Men’s Sports Wear. A strong vogue continues for the knitted wool pullover to be worn with golf clothes instead of a coat. The pat- tern trend in these garments has changed. Instead of the conspicuous de- signs and color combinations, the ten- dency is to soft, subtle colors on the marl or heather type. In many instances the Fair Isle designs have been toned down and self-colored effects stressed. This has also had its effect on golf hosiery which matches the sweater. Both are in contrast to flannel trousers in the popular light silver gray, biscuit, twine and helio shades. Foulards are favored in neckwear for sports wear, the patterns being small, neat and bright colored on light grounds. _—-2o-2--> Expect Favor For Mannish Suits. Popularity for the higher grade two- piece mannish suit is forecast for Fall by some of the prominent manufac- turers here. The coats of these suits are of the seven-eighths length. Rough mannish fabrics are favored in the main, although a variety of fancy tex- tures will be stressed. An early Fall business of satisfactory proportions in this class of the three-piece costume suit, to be worn on all except formal oc- casions, is expected to retain its vogue. Imported fabrics play an important part in these suits, it being estimated that about 25 per cent. of the fabrics used is of foreign origin. —_2-____ The Meeker Sects. Blessed are the meek, for they shall inherit the earth; and, being meek, they will pay half of it to the Govern- ment for inheritance tax and give the other half to their lawyers, and just keep on living, meek and broke. TRADESMAN Business Wants Department Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge jess than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small to open accounts For Sale—Thriving shoe and gent’s fur- nishings business in a Northern Michigan resort town. Inventories $8,500. Indus- tries have pay roll of $50,000 monthly. Best location in city. Will sell or lease building. Reason for selling, retiring from business. Address No. 977, c/o Michigan Tradesman. 977 FOR SALE—Splendid laundry and dry cleaning plant. Profits from $5,000 to $7,000 per year. CAN BE INCREASED. Exceptional opening for two young men. Will sell with or without building and rent. Liberal terms. Newtson Bros., Knox, Indiana. 978 For Sale—Grocery, small stock dry goods. Inventory $3,500 stock and _ fix- tures. Doing good business. Good reasons for selling. Tuscola county. Population town 2,700. Address No. 979, ¢/o Michi- gan Tradesman. 979 FOR SALE—Drug and grocery store at Gaines, Genesee county, Michigan. Only drug store in the town. Good business at old established location. Will sell at sacrifice as we are going out of business. A bargain; can be handled with small capital. Address Lock Box 124, Gaines, Mich. 980 GROCERY STOCK and FIXTURES— Average about $100 daily. Good lease. Within 30 miles of Grand Rapids, in one of the best towns in Michigan. Will sell at invoice. Look this over before you buy. Address No. 981, c/o Michigan Tradesman. 981 FOR SALE—Park Hotel, furnished; 120 feet front on state road, facing St. Clair a Apply M. E. Dickinson, Algonac. ich. FOR SALE—High grade grocery and meat market on one of the main thor- oughfares in Grand Rapids. Twenty years at this stand. High class customers. Good stock, fixtures and equipment. Call Citz. 65-166 for details. 976 FOR SALE—Registered full-blooded GERMAN POLICE DOGS, six weeks to two months old. Card brings price. Henry Foley, Mt. Pleasant, Michigan, R. 974 No. 5. FOR SALE—Butter Kist popcorn and peanut roaster, all electric, $300. Dor- rance Cash Grocery, Dorrance, Kansas. 955 FOR SALE—No. 1 FRESH CREAMERY BUTTER in tub lots.