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If/or pe f te phi PR LA? ve 26 258§ Sad WAP LS Wie % : \ Th J ny ean: : a yA INCA eae ENE ya S$) SO Pgs (GASES = a = NC he ean ANE jag Q = teat’ s) ore F724 Sey a a xX - ass LOAF) ees ae i Sa Forty-third Year (SRAND RAPIDS, WEDNESDAY, SEPTEMBER 23, 1925 Number 2192 et te, “l oonaee onare ongee once, 82e, eee, eee, -y othe, Ue once fo onase eon onnee Us ote, Lie tte, “Us onaee Us ete, oe omnes fo°oo see a Seas eto ee Baha ata aos tas os eas os as aos LOS, Lele SSOP PEPE T TPP P PTET TTSPPPPDTY PPT PTY PPY PPP TePTT OPPO TTTT TTT PreTrTeTro rvs = The Way of the World = xG Yes, men must work and women must weep; 5b taias *.6 For the money we get is hard to keep, et 319¢ igs And living is dear—and there’s nothing cheap a tae = But man himself and eternal sleep. s> € So men must work and women must weep. 3 ~& Yes, men must work and women must weep; 5 igs For the highroad of life is rough and steep, "3 me And the shadows of grief are dark and deep— i *.6 And the nights are swift, though the work days creep. $3 igs So men must work and women must weep. coi igs Aye, men must work and women must weep; =e re For we’re bound to sow—though we may not reap; ais .€ We're forced to go on—though we may not peep 3. igs Through the mists that obscure the final leap. ‘ is So men must work and women must weep. 4: ek MUALSSSSDAALLSSSSSLLALASSSRLARES AD ASAE SSSSDLALLSSOOLAL SSDDAASSSARASSSLEE an * : SCDAQIF: : ee reais 5 i 4 ifex “oa es" ie testes Kt aes ie Bech krs testes fie: Mognen” ee totes eee feee® oe es of Rew *eattes Hi “osteo” Yoon sf roe He ootes “$e ootee i tre! Moonee” eH *eeeee Indian Summer The crisp, clear days of October are the fight against these poisons, that the sharp finest of the year to those fortunate peo- — tang of an October day brings discom- ple who revel in good health. The sting _ fort instead of stimulation. of cool winds upon the cheek, the crackle Sufferers from constipation will find re- of dried leaves underfoot, bring a sense lief in Stanolax (Heavy), the colorless, of the joy of living that comes with no odorless, tasteless mineral oil. other season. Happy indeed are those Stanolax (Heavy) aids in the elimination whose racing of waste matter | blood leaps to by lubricating the challenge of : the intestines | October's nip- NET CONTENTSS 2 16 FLUID OUNCES and softening the hard, dry masses so that they can be eas- ily passed. It has no medicin- al effect, and is not followed by any of the in- jurious _after- effects which commonly re- sult from the use of purga- tives and ca- thartics. py breezes. REG.U.S.PAT. OFF. But to many people October is a chilly month,a month of colds and snuffles and twinges of the joints; the fore- runners of the usual flock of winter ills. There are thou- sands of unfor- tunate people throughout the STANDARD OILC CHICAGO. U STANOLAX (Heev. remedy for the relief ¢ tion. Its action is pur4 ical. STANOLAX (F pure, tasteless, odor mineral oil and has ai heavy body. 793oE—oTE—EEEEEEE for Constipation m®& PURE MEDICINAL WHITE MbNERAL OIL Mouton uous us patina wages Having a heavier bq dinary mineral oils S (Heavy) eliminates t leakage. pak erin e TASTELESS - ODORLESS In its preparation, ait taken to make it confo| S., Br. and other phay standards for purity. AN IDEAL REMEDY IN CASES OF AUTO-INTOXICATION, INTESTINAL STASIS. IONIC CONSTIPATION, HEMORRHOIDS (PILES), SICK HEADACHES, ETC. MOTHERS AND CHILOREN DOES NOT WEAKEN THE USER BY EXTRACTING ESSENTIAL BODY FLUIOS- HIGHEST MEDICAL AUTHORITIES RECOMMEND oi RAL Olt IN THE TREATMENT OF CONSTIPATION 2 3 2 z z 5 2 ° g 8 = S oR 3 8 5 z & a a a an a on ae os a eo on a é TO THIRTY DROPS. according tothe Saited STANDARD OIL COMPANY fy CHICAGO Un enn* U.S.A. If you are one of those who fail to extract your full share ETERS country who never realize to the full the joy of life, because their systems are clogged _ of pleasure from life because of the bur- by the poisons of uneliminated waste den of faulty elimination, get a bottle matter. Their vitality is so taxed by the of Stanolax (Heavy) today. It is for strain of the continual, energy-sapping __ sale at all drug stores. ay The Standard Oil Company [Indiana] Forty-third Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 23, 1925 Number 2192 MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWE, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. MUST RIGHT ABOUT FACE. Placing small cars in the hands of people who have two hands but ex- ercise no brain power in driving in the public streets has reached its legiti- mate conclusion—two deaths per hour —twenty-four per day—in the United States. Instead of decreasing, this ratio appears to be increasing every month. Of course, all accidents are not confined to small cars, but the latest statistics on the subject disclose that 94 per cent. of all automobile acci- dents are caused by the carelessness and recklessness of the drivers of small cars. But for the steadfast determination of nearly all drivers of large cars to give the small car driver right of way —whether he is entitled to it or, not— the sum total of accidents would be much greater. The writer happens to be the third oldest car driver in Grand Rapids and views with alarm the utter reckless- ness of nine-tenths of the small car drivers, so far as misuse of the road is concerned. Little attention is paid to civic signals or the presence of traffic officers. Rules of the road are utterly ignored. State laws and mu- nicipal regulations are set at defiance hundreds of times daily by a small car driver. Common sense and common courtesy are both unknown quantities to a large percentage of the drivers of small cars. Unless a vigorous cam- paign is soon inaugurated against these brainless aggressors, matters will reach a point where it will be unsafe for any one who lives up to the law and believes in the exercise of brain power in driving cars to appear on a public street, either as a driver or a pedestrian. Another growing menace is the manner in which large cars are per- mitted to be driven by children from 12 to 16 years of age, many of whom have no more conception of road rules and regulations than an animal. This abuse must be stopped in the interest of public safety and if the officers of the law continue to ignore this lapse they should be prodded into action by an enraged public sentiment. The law is very plain on this point and admits of no excuse in failing to enforce it rigidly and effectively. SEEKING WOOL STANDARDS. George T. Willingmyre, wool mar- keting director of the Department of Agriculture, has been sounding out the wool and woolen trades on the adoption of universal standards and also on a proposal to have world wool statistics gathered and disseminated at Rome by the International Institute of Agricul- ture. Neither of the propositions is as simple as it may appear to some, though it is conceded that each is praiseworthy. It will be a great help if wool designations and classifications are made uniform, but ‘there are so many kinds and qualities that it is going to be difficult to group them in the comparatively few classes neces- sary for market dealings. At present the British have a classification based on the fineness of the yarns, while in this country there is one based on the kind of sheep from which the wool comes. There ought to be some uni- formity between these, and doubtless some understanding will be arrived at whereby dealers in the two countries will speak the same trade language. The gathering of world wool statistics is a different matter. No country, except- ing Australia and New Zealand, issues anything like accurate figures of wool production or stocks, and there are many in which the collection of da'ta on these subjects appears well-nigh impossible. The gathering of statis- tics of cotton production is a much simpler matter because the material can be checked up at the ginning es- tablishments, yet the estimates vary very widely. Still, it will do no harm if an intelligent effort is made to get and collate such statistics of wool as may be available. The International Institute of Agriculture at Rome, which now disseminates figures of the world’s grain crops, has expressed its willingness to do the same for wool. WOOL STOCKS AND FABRICS. Sales of colonial wools at auction are still in progress in London. These were looked forward to as calculated to set the pace and afford a definite indica- tion of the ‘trend in prices. Thus far they have been somewhat inconclusive. The reports cabled are a little bit con- fusing, except that it appears that most of the buying has been done for the Continent. One thing, however, is ab- solutely established, and that is there has been no sign of any advance from the recent comparatively low quota- tions. In some instances, indeed, there has been a drop, especially as to cer- tain crossbreds. The enormous stocks of wool overhanging the market are acting as a drag and will continue to do so unless some sudden and unfore- seen demand should show up. Ameri- can buyers do not appear much in evi- dence at the foreign wool sales, and imports here of wool seem to be grow- ing smaller. Transactions in domestic wool continue to be few. During a part of the last week, however, there was a little more active buying of the worsted sorts. The goods market in this country is not especially active. There still remains considerable re- ordering of heavyweight fabrics, while orders for Spring keep trickling in. Women’s wear Spring fabrics were opened on Thursday by the Botany Worsted Mills. An especial feature of the cloths offered is the number of lightweight fabrics and fancy mixtures which evince a purpose ito compete with silks that have had such a su- premacy. On Wednesday the Ameri- can Woolen Company will offer its remaining Spring lines of women’s wear. Interest in them concerns rather the styles than the prices, it being expected that, as in the case of the Botany, few, if any, advances will be shown. een It is good to know ‘that business is not all hard-surface, concrete, practical profit and loss, as so many would have us believe, and that the life of the people is not all sordid self-seeking. One Silas Chapman, Jr., died in Hart- ford, Conn., the other day. Chapman was an insurance expert. After his death it came out that for years he had gone to the post office and ar- ranged to have all Christmas letters to foreign lands lacking postage forward- ed at his expense, so that nobody be- yond the seas should run the risk of missing any intended Christmas cheer because of tthe thoughtlessness of those mailing the gifts. It is doubtful whether one man in a thousand would think of such a method of doing a little kindness to his fellow man. It is so utterly void of any personal ele- ment of pleasure or gratitude—a benevolence done in tthe dark. And yet, no matter how obscure the need or unrewarded the sympathetic deed, there is hardly anything, perhaps, that could be thought of that somebody has not already searched it out and brought the deed and the need together. And all this goes on without any spotlight glare and on a scale that would prob- ably astonish the world if it could be known. David Lloyd George of Wales and Downing Street is campaigning for a comeback. His vehicle is an agrarian campaign. He is urging a back-to-the- land movement for England. In his first speech, before 30,000 farmers, he take charge of English land and put it un- advocates that the government der cultivation, solving two problems at once. duce the two billion dollars’ worth of food and timber she imports other countries. Second, England should reduce unemployment by put- ting her idle industrial population on farms. If England were cultivated as Belgium is, he points out, there would be room for 2,000,000 men on the land —700,000 more than are at present drawing unemployment doles from the Switching from industry to agriculture would not be easy, but First, England should pro- from government. undoubtedly possible within a genera- tion. By the time it could be ac complished England’s troubles of the moment would probably be over and a new crop of them at hand. There is much truth in what Lloyd George says —and much politics. While the farmers, bankers, railroads and manufacturers are all reporting im- proved conditions and prospects as the fall business opens, the Department of Labor completes the harmony chorus by reporting that labor is almost fully employed at the beginning of Septem- ber all over the country. There are two or three slack spots that are not due to the lack of employment—the anthracite strike, for example. On the other hand, the ‘textile and shoe in- dustries, where shutdowns or _ part- time were the rule during the summer are now moving toward full-time op- eration. In the steel, building and au- tomobile industries and in public and private construction projects conditions are normal, with plenty of work for almost everybody who wants work. With almost all the signs favorable, it would seem that we are in for a busy time up to Christmas at least, with prosperity enough to go round. Once in a while a judge gives a de- cision that goes to the very heart of things. This is what a local magistrate did when he told a taxicab driver that it is not for drivers to fix the amount of their tips. The driver brought before him had indulged in unparliamentary language when he re- ceived a tip of ten cents on a bill of twenty cents. The magistrate called his attention to the arithmetical fact that he tip in this case was 50 per cent. of the bill. The ‘taxicab driver hadn’t thought of it in this way, but he and others are likely to think of it in the proper way hereafter. Not since Mark Twain took the trouble to accompany to court a cab driver who had tried to overcharge him has there been a more heartening event for the plain and so often browbeaten citizen. who was The purpose of life is not to have a good time, as most people think; but this need not disappoint us nor make life a failure. 2 Shook Hands With Abraham Lincoln. Grand Rapids, Sept. 22—I came to Grand Rapids to visit my relatives here and to attend the G. A. R. re- union, and I am making this state- ment at the request of my nephew, Claude Hamilton. I was born in the town of Sweden, New York, June 26, 1842, and lived on my father’s farm until 1846. My mother died and father married again, and he decided to migrate with his family to Grand Rapids, Michigan. | had three brothers, Philo, Freeling and Manser, and a sister, Christiana, all but Freeling older than myself. We took the canal boat from Brock- port and rode as far as Buffalo. There was a short railroad ride in between Buffalo and where we left the canal, and ‘the train ran so slow that we could get off and pick blackberries while the train was going. We took the lake boat to Detroit and took another boat around the lakes, through the straits of Mackinac and down the West coast stopping at She- boygan, Racine. Milwaukee and finally Chicago. My brother Freeling nearly fell overboard but one of the sailors caught him. Claude tells me that my brother Manser had told him that when the boat stopped at Sheboygan my father went on shore and hurriedly called on a relative of his there by the name of Winship. We took another boat from Chicago to Grand Haven, there we took a river boat, the Algomah, to Grand Rapids, where we arrived in September. 1848. My father went to work for Butter- worth in the foundry and later for W. T. Powers. My-sister was married in 1849 in a house we lived in on Ionia avenue, to Ocenus Van Burch. My father purchased a farm in Paris town- ship and I went to school there. After- wards I lived with my sister and her husband on their farm. In 1860 I belonged to what was call- ed the Grand Rapids Light Artillery and we drilled in an old stone school house on the West side of ‘the river. That year we had a camp near where Wallin’s tannery used to be. which was a State Encampment and Col. Mc- Reynolds was in charge of the camp. After the camp broke up we went to a banquet at his house on Cherry street. On April 17, 1861, I enlisted in ‘the old Third Michigan Infantry and in June we went to Washington, leaving on the onlv railroad in town, the D. G. H. & M. at their station on Plain- field avenue. We were camped on what was called Camp Blair on the heights above Georgetown. near Washington.: There was a bridge run- ning across the Potomac called the chain bridge. In front of the chain bridge and across the Chesapeake and Ohio canal, the Government had a two-gun battery, and as our company was originally an artillery company. there was a detail made out of our company ‘to man that battery. and among the fifteen who were detailed 1 was one. The Fourth of July, 1861, Abraham Lincoln drove down there alone with his colored driver, and took his hat off to us bovs there who were manning that battery and shook hands with all of us. I remember the words he said to me when he shook my hand, “I sleep sounder nights than I would if you were not here.” I am the last one left who shook hands with President Lincoln the Fourth of July, 1861 at that place. July 16, 1861, we started across the chain bridge to go to meet ‘the rebels and we found them on the 18th of July at what was called Blackburn’s Ford on Bull Run Creek, near Manass- as. Our regiment opened up the fight on the 18th of July. There was a lull of three days and on the 21st of July the main battle of Bull Run was fought but it was fought clear around to the right of us so we were not engaged in that particular fight. Our regiment of Second Michigan fell back with the MICHIGAN rest and we stopped at Centerville un- til 3 o’clock and covered the retreat of the whole army back to Washington. I took part in all the battles our regi- ment took part in, including Fair Oaks where I was wounded, Antietam, Gettysburg, Kelly’s Ford, Mine Run, Fredericksburg, Spottsylvania, Chan- cellorsville, Groveton, Battle of the Wilderness and the second battle of Bull Run. When the war closed I was at Mobile, Alabama, and took part in the last battle of the war at Blickley, Alabama. After the war I came back to Grand Rapids and engaged in the meat busi- ness for a time. Later I lived on a farm near Sand Lake for about fifteen years and now live in St. Petersburg, Florida. Dayton S. Peck. ——_2.2s——_ Our Nation Is Sound To the Core. Boyne City, Sept. 22—Boyne City has settled down for the winter. For the last three months our streets have been congested with strangers. Strange people, strange cars and_ strange clothes. Some were strangely beauti- ful, some strangely homely and some strangely ridiculous and some close to indecent. We are sure that if the same costumes appeared on the streets of Detroit or Grand Rapids, the owners would find themselves in the nut house or hoosegow. It takes all kinds of people to make a world and the sum- mer tourist furnishes several extra va- rieties. Another thing that is interest- ine is the facility with which the “hicks from the sticks,” as we natives are supposed to be, who have emigrat- ed to the refinements of the “suburban developments,” take on the airs of urban residents and contrast their con- dition in a three room apartment very favorably with that of their village (country) friends who have a whole house and vard. Makes us tired, be- cause we know from sad exnerience what a heluva time they really do have. We are tempted at times, reading of the supposed excitement as mirrored in our daily press, about fundamental- ism, the crime wave and anti-prohibi- tion, to take our trusty pencil in hand and scatter the hosts of darkness into everlasting oblivion. But we have re- frained. Not because we do not know just what is the matter and how to fix it. but because of our innate modesty. If we had not had our feelings all har- rowed up times without number for half a centurv because the American people were going to the dogs at once, if not sooner, we might get excited, but all down the ages humanity has grown better and stronger. Sometimes it has seemed that evil was overcoming good. Sometimes it truly seemed that the light had been put. out and all was darkness, but alwavs there has been the saving spark that blazed into a glory of advancement and cast its light on the future ages. We have lived through the greatest age the world has ever known. At.no time in the past has the power of goodness and liberty been so potent. So we are not wor- ried as to the future. At every crisis the power of good has risen triumphant and the power of evil and darkness met overwhelming defeat. Our Nation is sound at the core and will endure, be- cause the real people are right. Charles T. McCutcheon. > ____—_— —_— Exhibit Butter Statue of President Coolidge. Des Moines, Ia., Sept. 19—Although President Coolidge is not present at the Iowa State Fair this year, he is repre- sented by a three-quarter size statue in butter, designed by H. I Wallace, of Lincoln, Nebraska, the “world’s only butter sculptor.” The statue, one of a group, is kept frozen by a technical refrigerating plant and bears the cap- tion “Keep Cool With Coolidge.” About 135 pounds of butter went into the statue of the President. The group is one feature of the exhibit prepared by the Dairy Extension Department of Iowa State College. September 23, 1925 TRADESMAN Which Would You Rather Sell? ONE MATCH r’ || TWO MATCHES |/e Diamond ) Matches roa ee eae EADY Tis ep Say to your customers: “Here are two boxes of the new, perfected Diamond Match for thirteen cents the best match and the safest match to take into your home. They are better value than ordinary matches at five or six cents per box.” Your percentage of profit on Diamond Matches is larger than on ordinary matches, and your total profit on Diamond Matches—two boxes for thir- teen cents—is much larger than on one box of ordinary matches at five or six cents. And you will sell two boxes almost every time. You may as well increase your match sales. And you may as well make this extra profit on your match sales. THE DIAMOND MATCH COMPANY The Flavor is OU sell this Coffee to a customer once and the coffee itself will sell the “re- peats.”” Roasted In! WHITE HOUSE COFFEE DwWINELL- W RIGHT COMPANY = Boston = Chicago = Portsmouth, Va. i September 23, 1925 MICHIGAN TRADESMAN Secretary Kellogg True To American Tradition. Grandville, Sept. 22—It seems that a member of the British parliament has been barred from America by our Sec- retary of State, and because of this considerable criticism has been aroused against the ruling of Secretary Kellogg. It will be remembered that a lot of anti-Secretary talk was indulged in some time ago because Secretary Kel- logg talked rather bluntly to the presi- dent of Mexico. That talk was justified, and later events have proved the wisdom of the State Department’s warning to the president of our sister republic. We have had timid secretaries of state in plenty, but in Hughes and Kellogg we have found men who measure up to the stature of statesmen in a way pleasing to every patriotic American. The flurry with Mexico calmed down quickly enough, and it is safe for an American to set foot across the Rio Grande, which was not the case under former administrations. The name of the man barred from the United States because of his an- archistic tendencies is Shapurji Sak- latvala which sounds red enough, even though he is a member of the British House of Commons. Our Senator Borah has taken up the case of this red advocate, while at the same time he admits his being a Com- munist We have no use for such as he in the United States of America. We have been too lenient in the past with such gentry, while we turned back babes and women relentlessly who have dared try entry into this country without being properly vised. Men who have no use for govern- ment are dangerous to any community. If the United States ever is destroyed it will be from within by these Bolshe- vik intermeddlers with constitutional government. William McKinley fell a victim to one of these foreign reds, and the same men who approved his assassination are trying in every pos- sible manner to worm their way into our political life with the intention of destroying our form of government. The ones who, like Borah, rush to the support of the Constitution by holding the reds up as being denied the rights of free men are paving the way for a reign of anarchy in this country which has no more to do with constitutional rights than Satan has to a seat in Heaven. Despite our every caution there are secret organizations in this country which would gladlv make of our repub- lic another soviet Russia, and such men as this come here professing great love for the American Constitution while secretly plotting its overthrow. Secretarv Kellogg is absolutely right and he will have the undivided support of every red blooded American in the land. Tt seems that Saklatvala has a brother living in this country who says this Hindoo communist of parliament “is a destructive genius.” Do we want such in this country? The stirring up of broils and inciting discontent with government is allied with treason, and it is the absolute right of our people. as represented by the Secretary of State, to forbid their entrance into the United States. An ounce of prevention is worth a pound of cure. Locking ‘the stable door after the horse is stolen is what Rorah and his ilk invite, and what Secretary Kellogg refuses to agree to in any manner. Which is right, the Secretary or the Senator? Eternal vigilance is the price of liber- tv, and when we consider liberty we do not mean license. Further says this relative of Sal- tatvala: “Although I have a natural af- fection for my brother, I have ab- solutely no sympathy for his radical theories. Even as a voung man he was an ardent Nihilist.” Can we criticise the Secretary for keeping such a stormy petrel of radi- calism outside of this country? If we do not uphold our officials of state in caring for the rights of our people, of what use are they in our political economy? Bolshevik Russia has been trying to get a foothold in this country, which. once successful, would serve tto break down our constitutional liberty and make a wreck of the republic. Senator Borah has advanced some good ideas at various times in his pub- lic career, but when he attempts to challenge the Secretary of State with regard ‘to his duties he is going too far and should be called to order. When Secretary Kellogg called Mexico’s bluster and told that country that the United States regarded her contempt for American rights as in- consistent with friendly relations be- tween the two countries, there were a number of our citizens incensed at the Secretary, intimating that he had not only exceeded his authority, but offer- ed insult to another country which was wholly inexcusable. Results have justified the course Secretary Kellogg then pursued, and it will again justify him in excluding a member of the red anarchist organ- ization from entrance into the United States. It is refreshing, after the shilly- shallying methods of former secre- taries, to have a man with red blood in his veins occupy the chair of state. There is nothing to the protests of the Borahs which need be for one mo- ment considered by the American peo- ple. Old Timer. ——_-_ woo Better Stay Away From Kalamazoo. Detroit, Sept. 22—I have read with very thoughtful interest the article on. page two of the Michigan Tradesman which is dated at Kalamazoo, Sept. 15. Frankly, I cannot understand the spirit that underlies the statements made in the leter as seeming to indicate an antagonism or at least a feeling of se- vere criticism. In the first place the writer of this article should get his facts before mak- ing any such public statements. The dormitories of the Young Men’s Chris- tian Association are not in any sense a hotel and so far as Muskegon is con- cerned anv competition would be im- possible, because the men who. will stay in the new dormitories of the M,C. A. could not attord to oc cupv rooms at the new ho’el which T greatly admire and at which I stop when I am in that city. There are so many untruths in this article and it is apparently so vicious that I must make a request of you as editor for co-operation. I understand there is a coming conference at Kal- amazoo of the hotel men and I want to ask the vrivilege of the conference that they give a very few moments to one of our men who will give the facts in the case. In fact, I should like to go a little further and ask that a special commit- tee composed of hotel men of this State meet in conference with repre- sentatives of our entire movement in this State to discuss the oneration of our dormitories and to really face un to what is actually the case. We shall certainly welcome this. Personally, I resent very much such a sinuation as is contained in the ar- ticle and I am sure you will be glad to help us to face the facts. . B. Freeman, State Secretary Y. M. C. A. If Mr. Freeman will write Frank S. Verbeck, Secretarv of the Michigan Hotel Association. Kalamazoo, request- ine that he be given a hearing, same will probably be forthcoming. Our advice to Mr. Freeman is not to stir up a hornet’s nest, because he occunies a most untenable position which will not bear the broad sunlight of ‘investiga- tion and discussion. A single regular SEAL BRAND customer means over $30 a year in business...... and you’d be surprised how easy it is to make regular SEAL BRAND customers...... Chase & Quaker Food Products yee ee L CX WORDEN (FROCER COMPANY Wholesalers for Fifty-siz Years The Prompt Shippers MICHIGAN TRADESMAN => TM es A =? —_—— | | y Ss _ DE { a ay ; 4 NA Of" (= Movements of Merchants. Iron River—The O. H. O. Oil & Gas Co. has changed its name to the Peninsula Oil and Gas Co. Detroit—The United Savings Bank of Detroit has increased its capital stock from $750,000 to $1,000,000. Jackson—The Aero Oil Co., 121 West Cortland street, has increased its capital stock from $25,000 to $50,- 000. Grand Rands—The Kent Produce Co., Building & Loan building, has changed its name to the Lewellyn Bean Co. Grand Rapids—The Friederick Sales Co., 206 Monroe avenue, S. W., has changed its name to Tusch-Raymer Music House. Battle Creek—The Gas Engineer Service Co., 26 East Main street, has changed its name to the Michigan Fed- erated Utilities. Detroit—The Detroit Sanitary Meat & Poultry Market, Inc., 2608 Hastings street, lias changed its name to the Silver Fish Market, Inc., Albion—H. E. Carrick has sold his Coffee Ranch, 406 South street, to R. W. Day, recently of Clio, who will continue the business under the style of Day’s Coffee Ranch. Union City—W. E. Cameron, re- cently of Grand Rapids, has purchased the drug stock, store fixtures and store building of George K. Whiting & Son and will continue the business under his own name. Manistique—S. M. Rubin has closed out his stock of shoes, boots, etc., and will remove to Phillips, Wis., where he has purchased a third interest in a large department store of which he will assume the management. Imlay City—Between 250 and 300 suits of men’s clothing were stolen from the Bowen clothing store one night last week. Estimated loss is $2,000. This is the third robbery of the same store in past two years. Superior Detroit—The Sunny Jim Pie Co, 3723 Duane avenue, has been incor- porated to manufacture and deal in food products, with an authorized cap- ital stock of $10,000, all of which has been subscribed and paid in in cash. Detroit—The Sweet Sixteen Shop of Detroit, 1530 Broadway, has been in- corporated to deal in women’s and children’s wearing apparel, with an au- thorized capital stock of $50,000, $2.000 of which has been subscribed and paid in in cash. Detroit—The Wilson Cake Co., 3952 Michigan avenue, has been incorporat- ed with an authorized capital stock of $25,000 common and $10,000 preferred, of which amount $19,000 has been sub- scribed, $1,400 paid in in cash and $12,- 750 in property. Lansing—W. J. Cole has assumed the management of the newly organ- ized Citizens’ Fuel Co. This company was organized by Mr. Cole and has just taken over the coal yards and offices of Cohen & Barry, 700 East Shiawassee street. Detroit—Stow and Barron, Inc., 9,000 Grand River avenue, has been in- corporated to deal in autos, auto ac- cessories, parts and supplies, with an authorized capital stock of $10,000, all of which has been subscribed and $7,- 000 paid in in cash. Owosso—The Dickson Oil Corpora- tion, 102 North Dewey street, has been incorporated to deal in petroleum products, with an authorized capital stock of $50,000, $14,500 of which has been subscrbed and paid in, $4,000 in cash and $10,500 in property. Kalamazoo—— Newmann Bros., an Illinois corporation conducting a chain of cash clothing stores in the Middle West, have opened a store on South Burdick street and Exchange Place, under the style of the Milliard Clothes Shop, with Charles Remm as manager. Grand Rapids—Maatman & Den Uyl, 14 Coldbrook street, has been in- corporated to deal in flour, feed, animal remedies, fuel and building materials at wholesale and retail with an authorized capital stock of $25,000, of which amount $5,000 has been subscribed and $2,200 paid in in cash, and $2,200 in property. Gladstone Gunnar VonTell has sold his interest in the drug stock of Erickson & VonTell to his partner’s son, Walter Erickson and the business will be continued under the style of Erickson & Son. Mr. VonTell will remove to Calumet, where he will as- sume the management of Read’s Pharmacy. Grand Haven—The Addison Co., 200 Washington street, dry goods, no- tions, etc., has merged its business in- to a stock company under the style of the Addison Baltz Co., with an author- ized capital stock of $50,000, all of which has been subscribed and $5,000 paid in in cash. Saginaw—Isaac Oppenheim, has sold the shoe stock and store fixtures of Oppenheim & Levy, 214 Genesee avenue, to Dembenski & Sewell, who have taken possession. The business was established by Mr. Oppenheim and the late Emil Levy 13 years ago, as a branch to their shoe store at Bay City, which was. established many years previously. Saginaw—A number of counterfeit $20 bills have appeared in circulation here during the past few days, accord- ing to local bankers. Three of the city’s four banks reported finding the bad bills Thursday and it was said that about ten or a dozen of them were — detected. No clue was obtained as to their source, bankers said. The coun- terfeits were of two varieties. One was a $20 Federal Reserve note of the Federal Reserve Bank of New York and was declared by bankers to be a crude job, the paper being imitation and the printing of the bill smudgy and otherwise defective The fine lines of the engraving were poorly reproduced. The other was a $20 gold certificate, declared to be a much better job. This bill is believed to have been printed on genuine paper from which the printing of bills of a lower denomination had been bleached. Manufacturing Matters. Detroit—The Otis Cement Con- struction Co., 419 Hammond building, has increased its capital stock from $50,000 to $250,000. Ypsilanti—The Bradley Truck Rack Co. has removed its plant from Fos- toria, Ohio, to Ypsilanti. F. J. Brad- ley is at the head and retains his in- terest in a concern in Fostoria, which inaugurated the manufacture of trunk racks for automobiles in 1921. Detroit—The Pridemore Dairy Co., 1030 East Warren avenue, has been incorporated to manufacture and sell dairy products, with an authorized cap- ital stock of $50,000, $12,000 of which has been subscribed and paid in, $1,000 in cash and $11,000 in property. Detroit—The R. & G. Dress Manu- facturing Co., 24448 Woodward avenue, has been incorporated with an author- ized capital stock of $10,000, of which amount $7,000 has been subscribed, $2,157.50 paid in in cash and $4,842.50 in property. Sagina w——The Michigan Plastic Products Co., 814 Genesee street, has been incorporated to manufacture and deal in toilet seats, flush tanks, battery containers, etc., with an authorized capital stock of $25,000, all of which has been subscribed and paid in in property. Muskegon Heights—The Cardinal Petroleum Co., Park and Barney streets, has been incorporated with an authorized capital stock of $200,000 preferred and 15,000 shares at $10 per share, of which amount $56,240 and 9.299 shares has been subscribed and $149,230 paid in in property. Sturgis—Work in construction of a brick, concrete and steel addition to the Morency-Van Buren branch of the Scoville Manufacturing Co. is under way. The addition will be 60 by 50 ‘feet and will result in the employment of about seventy-five more men. The building is to be used as a foundry and will be fully equipped with modern machinery Yale—The Yale Woolen Mills, which had been closed for five weeks opened Sept. 21 on full time. This was the first shut-down in four years for the mills. Edward Andreae, president, says the entire output of the factory has been contracted to the ford Motor Car Co. for upholstery in cars and that recent change of models by that company had forced the mills to close until the new design and specifications could be issued. +2. Clare—The Clare Creamery Co. has purchased the lot on the corner of Beech and Fourth streets and will erect a modern plant, work on it to commence early in October. September 23, 1925 Detroit Store Closed All Day Saturday Detroti, Sept. 22—All down-down stores have resumed their regular Sat- urday business hours after two months of closing at noon. The Newcomb- Endicott Co. adopted for the first time this year the New York idea of closing all day Saturday during July and Au- gust. Other merchants watched the experiment closely, since Newcomb’s were the first local store to test the policy. Leo J. Dillon, manager and buyer of Newcomb’s three shoe de- partments, has this to say of the re- sult: “We are satisfied that the experi- ment was the biggest advertising as- set and one of the best store policies we ever adopted. Sales leaped ahead as soon as we announced the policy. July this year was our biggest in his- tory and August sales were only 4% per cent. less than our record for the month. This is due directly both to clerks and customers. ‘When Mr. Newcomb made the an- nouncement, the employes pledged themselves to work doubly hard. They showed a different spirit at once—an earnest and willing enthusiasm that had to react favorably on sales. The customers, who apparently sympathize with clerks having to work during the hot summer months, revealed the same co-operative spirit. They did their buying the forepart of the week. Dur- ing the two months we also added new customers to our list, leading us to believe we had the moral support of the public. These two causes united to produce better results than the most ardent advocate of the all-day closing idea predicted. You can be sure we will follow the same policy next year.” —_»>+2>—__—__ A Temporary Lull in Hosiery. Manufacturers of ithe better grades of women’s full-fashioned silk hosiery, who sell direct to the retail trade, re- port a temporary lull in the demand for this merchandise that is not altogether unwelcome. Initial Fall purchases by buyers when they were in this market were very heavy, and the problem of the mills at the moment is not to sell more goods, but to deliver on time those already sold. As a result, it was said yesterday, the interim between the time of receipt of the last substantial “house” orders and the receipt of im- portant business from men now on the road, is giving the production end an opportunity to catch up a little. The possibility of higher prices, due to the rise in raw silk, is now before the trade, but it appears that nothing material has yet been done along this line. —————_.2.—___ Hides, Pelts and Furs. Green, Not 11 Green, No 2 22 10 Cured, No. 2 12 (Cured, No 2 ga Calfskin, Green, No. Calfskin Green, No. Calfskin, Cured, No. Calfskin, Cured, No. Horse, No. 4 Horse, No. 2 __..._ Pelts. oR Re ! ! Old Weel 220) 1 00@2 50 Lambs Gee oe ae ee 1 00@2 00 Shear aes 50@1 00 Tallow. Prime No. 1 06 No. 2 05 Wool. Unwashed, medium ____________ Unwashed, rejects Tne Unwashed, fine 0.00 @40 —_——o—-->——_—_—_—__ Detroit—The Michigan Refining Sales Co., 630 Desmond avenue, has been incorporated to deal in petroleum products, with an authorized capital stock of $25,000 preferred and 250 shares at $100 per share, of which amount $25,000 has been subscribed and paid in in property. > * ¢ eatin September 23, 1925 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market is weaker and lower. Local jobbers hold granulated at 6%c. Tea—Advices from primary markets for Ceylon and India tea received dur- ing the week tell of further advances. The market on this side during the week has shown some signs of recov- ering its energy. The tea market has been quite dull for several weeks. The offerings of black fermented teas, meaning Ceylons and Indias, have aroused some interest in the minds of buyers during the week and certain grades of India teas have shown an advance during the week in primary markets of from 1@2c per pound. The entire India and Ceylon situation looks strong as the planters are making an effort to limit the size their production. Green teas are dull, owing principally to the very high price at which they are ruling. Coffee—The market has shown con- siderable weakness since the last re- port, speaking now of future Rio and Santos, green and in a large way. The Brazilian market has been rather soft and that has had an effect upon the markets of this country. The spot market for Rio and Santos has shown comparatively little change during the week, possibly the decline of a small fraction all along the line of both Rio and Santos. Mild coffees are steady to firm without material change for the week The jobbing market for roasted coffee shows no_ particular change since last report, and quiet de- mand. Canned Fruits—The Coast fruit situation is regarded by canners as de- cidedly strong with every assurance that packers will have clean ware- houses early in the season, if not by the turn of the year. Well posted ob- servers on the Coast give it as their opinion that there will be no surplus of any variety. Some grades and sizes are bound to be short, such as gallons. Although the packing season is clos- ing, canners have not completed their deliveries and cannot tell just how they stand as to a possible balance. On this account they are doing little offering. Spot fruits are firm but quiet as there is little trading on the open market. Canned Vegetables—The most im- portant development this week is a noticeable change for the better in ma- jor canned vegetables, indicating a swing of the pendulum and a return of buying confidence which of late has been lacking in many canned foods be- cause of the weakness experienced in some of the leading staples. No one will buy on a falling market and that was what occurred in tomatoes and corn. In the South the tomato pack has passed its flush and from now on will be governed by weather condi- tions as affecting the development of green fruit still on the vines. Uusually with curtailed receipts , prices of can- ning stock go upward, increasing costs of production and preventing low quotations on the finished product. Another factor to influence Southern tomatoes is the strong market in Cali- fornia. The Coast crop was cut short, leaving a smaller surplus for the East- ern market than is usually shipped. Part of that outlet will have to. be supplied with Eastern and Middle Western tomatoes. Corn at 80c fac- tory for standard Southern packs has disappeared. Some is quoted at 85c but 90c represents the ideas of the leading packers. Maine has been af- fected by drouth and some packers think a 25 per cent. cut in production below early estimates will hardly cover the situation. Peas are being bought where the price and the quality are satisfactory to the buyer but it is hard to get the two to correspond. There are a lot of cheap peas around but they are not worth what is asked for them. Canned Fish—Efforts are being made to get red Alaska salmon down to $3.40 Coast and pinks at $1.35@1.40 as opening prices do not satisfy distribu- tors. Some sales at the prices men- tioned are reported in the lesser known brands. Leading canners refuse to cut their formal opening. Other varieties of salmon are being taken in prefer- ence, as itraders believe that they are better buys. Maine sardines are dull as to factory buying. California fish are steady. Lobster and crab meat are still in seasonable demand. Dried Fruits—Wholesale grocers have been slow ‘to cover their usual fall and winter requirements, although they have protected themselves by buying some domestic dried fruits for early shipment. There has been no competition among buyers to accumu- late ahead and no speculative buying as trading of the latter sort does not look attractive. From the present out- look it would appear that wholesale grocers intend to follow for the balance of the year at least, the same hand-to- mouth buying which they have done all season. They are content to let the packer carry the high priced mer- chandise like peaches and apricots and to let him also retain prunes and raisins, to be fed out as needed during the fall and winter. Sepember has been one of the dullest months in years so far as Coast buying is con- cerned. Peaches and apricots had been traded in during the summer and were more or less off the market. Both are short packs, with no carryover. Growers have had extravagant ideas and packers have not been able to cover sufficiently to enable them to be free traders. California prunes have been held at opening, and as distribu- tors are partially covered they are not adding to their stocks, since packers were unable to sustain the advance which they tried to make in August. The weather has been unfavorable to consumption and the effect of a healthy jobbing demand has been lacking. Ore- gon prunes are firm but are also quiet. Raisin prices on new crop were re- duced “%c last week by one of the leading independents. Other commer- cial packers met competition, but the association has not revised its Coast basis. The lower range has increased buying, especially of private labels. Canned Milk—Leading brands of {ease condensed milk were advanced 15c ja case last week, the only change in prices, but the whole market was firm. Evaporated is closely sold up and a tendency toward higher levels on non- dvertised brands is shown. Salt ‘Fish—The fall demand- for mackerel has not yet opened. The catch of spring Irish mackerel was good and the position of Irish and Norway mackerel in this country is unchanged. There is a great scarcity of No. 2 foreign mackerel. On the contrary most of our own domestic shore catch appears to run to that size. There is plenty of shore mackerel about the demand has not yet opened up. Prices remain about unchanged. Syrup and Molasses—The better grades of molasses are reported to be in very fair demand, without change in price. Sugar syrup is also in more general request and the market is slightly firmer, although without ma- terial change. Compound syrup is un- changed at the last decline. The de- mand is reported as a little better, but is still not very large. Beans and Peas—The demand for dried beans is still very dull, with most lines being shaded in price. This ap- plies to pea beans, both kinds of kid- neys and now even to California limas, which have been firm and high for a long time. Dried peas are barely steady and are not wanted. Cheese—The market has been firm ever since the last report, without any important change. Offerings of first- class cheese are light; demand fair. Provisions—Nothing in beef or hog products has shown any change since the last report. There is a_ steady everyday demand, but for small lots prices are steady. —— Review of the Produce Market. Apples—Duchess, Red Astrachan and Wolf River command 75c per bu.; Strawberry, $1.50 per bu. Bagas—$2 per 100 Ibs. Bananas—/c per Ib. Beans—Michigan jobbers are quot- ing new crop as follows: Ci Pea Beans 1 $ 4.90 bight Red Kidney _=..._._.__. 9.00 Dark Red Kidney —..___._____ 9.50 Brown Swede .--.-- 0 5.75 Beets—$1 per bu. Butter—The market has fluctuated during the week within a very narrow limit, advancing a half cent and again declining a half cent. Later in the week, however, the demand improved somewhat on account of the firming up of advices from outside and the re- sult was another advance of a half cent a pound. At the writing fine creamery butter is firm wthout much pressure to sell. Local jobbers hold fresh creamery at 45!4c and prints at 47%4c. They pay 25c for packing stock. Cabbage—90c per bu. California Fruits—Peaches, $1.50 per box; Honey Dew Melons, $3 per crate of 8s. Climax Plums, $2.50 per 6 bas- ket crate; Santa Rosa Plums, $2.50 per 6 basket crate; Pears, $5.25 per crate. Carrots—$1 per bu. Cauliflower—$2 per doz. heads. Celery—40c for Jumbo and 55c for Extra Jumbo. Cranberries—Early Black from Cape Cod are now in market, commanding $5.50 per box of 50 Ibs. Eggs—In spite of the approach of fall considerable of the arrivals of eggs are still poor. The supply of under- grades of eggs is excessive, more than buyers: ‘will take and in consequence prices are very irregular and weak. The supply of strict fine eggs is rela- tively small and the market shows an advance of about a cent a dozen since the last report. Local jobbers pay 33c for strictly fresh, handling candled at O26. Egg Plant—$1.50 per doz. Garlic—35c per string for Italian. Grapes—Wordens in 4 !b. baskets, $3.50 per doz.; Calif. Tokay, $2.25 per crate; Calif. Malagas, $2.50 per crate. Grape Fruit—$7 per box. Green Onions—Home grown, 40c per doz. bunches. Honey—25c for comb; 25c for strained. Lemons—Quotations are new as fol- lows: 300 Sunkist .._..- $13.00 S00 Red Ball. 12.00 300 Red Ball 2 12.00 Lettuce—In good demand on_ the following basis: Calfornia Iceberg, 4s and 4%4s_-$3.75 Outdoor Grown leaf -.__._-____- 90c Onions—Spanish, $2 per crate of 50s or 72s; Michigan, $3 per 100 Ib. sack. Valencias Oranges—Fancy Sunkist are now on the following basis: a $11.00 100 11.00 V6 11.00 CO 11.00 216 oe 11.00 Boe 11.00 C06 10.75 SAn 975 Red Ball $1 lower. Osage Melons—Home grown are selling at $1.50@1.75 per bu. Parsley—50c per doz. bunches for home grown. Elbertas command $3.25 per bu.; Prolific, $3 per bu.; Hale’s, $4.50@5. Pears—Bartlett, $2.50 per bu.; An- jou, $2.25 per bu. Peas—Green, $3 per bu. Peppers—Green, $1.25 per bu.; Red, 40c per doz. Pickling Stock—Small white onions, $1.50 per box; small cukes, 20c per 100. Plumbs—$1 per bu. for Lombards; $1.25 for Guiis. Potatoes—Home grown are now in ample supply at $1.40 to $1.50 per 100 Ibs. Poultry—Wilson & Company pay as follows this week: Peaches Heavy fowls —-...---- 2. 23c Eyeht tows 2.22) 17c Sprmeers, 2 Ib, = 23c Broilers, 134 tb. to 2 Ib. _..___ 18¢ Radishes—15c per doz. bunches for home grown. Spinach—$1 per bu. Sweet Potatoes—Virginia Sweets, $2 per hamper; $5 per bbl. Tomatoes—$1.25 per bu.; 75c per Y% bu., Green, 25c per bu. less. Veal Calves—Wilson & Co. pay as follows: Paney 2200 15@16c Goede ee 14c Medtan 2 s 12c Poor 22 ee 09c —_—_—_+-.—___ Teach the boy thrift and you have started him on the road to success. IN THE REALM OF RASCALITY. Cheats and Frauds Which Merchants Should Avoid. Saginaw, Sept. 22—Have been a reg- ular reader of the Michigan Tradesman for the past seven years ‘through my contact with the Port Huron and Sag- inaw Board of Commerce and always look forward to the publication every week, We had a new stunt puiled on one of our grocery members during the past month that might be of interest. A prosperous looking salesman, car- rying a sample of a fine grade of lino- leum, called on a number of prominent citizens, including one of our grocery members, and offered him a bargain price on the linoleum which he was very anxious to get rid of. He produced an invoice which showed a roll of this linoleum cost him $48 which he was willing to dispose of at half price, namely $24. Our grocer member finally induced him to reduce the price to $12, which offer was accepted. When tthe linoleum was delivered it was found to be an entirely different kind and our member figured out that it cost him 75 cents per square yard. When our member went down town to check up on his bargain, he found that most of the stores in Saginaw were selling ‘the same brand of linoleum for 48 cents per square yard. This represents the retail price. A. B. Buckeridge. Sec’y Retail Merchants Credit Bu- reat. The following warning has been re- ceived from Ann Arbor Credit Bureau: J. F. Kirwan stages a pony contest. Consults a leading theater and also ten or twelve merchants. On receipt of $40 from a merchant, he deposits with the theater 2,000 tickets to that mer- chant’s credit, assuring him that he will receive ‘ten weeks’ free advertising on the screen. These tickets are hand- ed out to the theater customer, who purchases a dollar’s worth of merchan- dise with the respective merchant, thereby entitling him ‘to 1,000 votes on the pony. The pony never comes. The signature McLean & Kirwan is some- times used. Anyone apprehending this party, please notify the Ann Arbor Credit Bureau. Almost daily, complaints are regis- tered about solicitors of one kind or another who are seeking ‘to sell their products by every argument except the merit of the goods they have to sell. Magazine solicitors are representing themselves as college students. One solicitor selling a medical book made the claim that the book is being sold to help along a large hospital in the East, another claims to be selling in order to earn money for the crippled children fund and so it goes. The public when offered goods by a peddler should judge the comparative quality of the goods as well as the comparative value and should not buy unless ‘the goods are being offered at a more attractive price than they are offered elsewhere. When a solicitor uses as a reason to buy that the purchase price is for a philanthropic purpose, we may know that the goods being offered will not sell on ‘their merits and the “philanthropic purpose” is simply the cloak used to disguise the inferiority of the merchandise. A lady complained to this office re- cently that she had been sold some MICHIGAN rugs alleged to be Oriental, which she later found were not as represented. Our investigation developed some in- teresting information. The story told is as follows: A sailor by the name of Robert Halliday, who looked the part, drove up to her residence in an automobile bearing the license number N. J. 55541. He introduced himself by saying that a Mrs. so and so had suggested that he call. Thereupon he exhibited sever- al rugs, which he stated had been pur- chased by his crew while in Bayreuth, and they were now selling them in this country. His prospect purchased six rugs at a cost of $300 which she paid him by cash and check. This sailor is said to be a clever salesman with a glib tongue and a ready answer to any question one might propound. He is described as being about thirty-six years old, eyes slightly crossed, dress- ed in black shirt, blue trousers with double breasted jacket, sailor cap with visor, and well worn shoes. He stated that his ship had docked at Newark, New Jersey, and that he was being transferred to a ship sailing from Halifax. As the crew was to be thus split up, it was desirable that they sell their investment in the rugs. When questioned concerning the automobile he stated that it belonged to his cap- tain who had loaned it to him. He was accompanied by another sailor, whe was about forty-five years old. Both had a very rough appearance. The complainant states that compari- son in the down town stores leads her to the conclusion that the rugs were not Oriental rugs, and were of ordin- arv value. The plan of merchandising by comb- ing the city directories and mailing out merchandise to hoped-for purchasers is being indulged in considerably at the present time. Reference has _ been made to these schemes many times in the past in these columns. The latest one to come to our atten- ‘tion is that of Lillian Ward, 1051 TRADESMAN North Union street, Fostoria, Ohio, who has been sending three handker- chiefs with a letter to the effect that they are offered at the cost of $1, and if the recipient so desires he can mail that amount in full payment. If not wanted, he may return the merchan- dise to the sender. As stated in the past, complaints show that ‘this prac- tice subjects the recipient to consider- able inconvenience in having to return the articles if they are not wanted. This case has been called to the at- tention of the postal authorities, who we understand have taken such action as will prevent this method of mailing being pursued by the _ said Lillian Ward. We have previously mentioned con- cerns who operate in a similar manner, namely Jim Barry, Inc., and the Ever- wear Neckwear Co. Still another E. P. Beaumont, 327 Washington street, Buffalo, New York, offers neckties of more or less doubtful value. Any one receiving merchandise from any of these companies or similar com- panies is requested to communicate with this office. A man described as being of medium height, smooth shaven, dark complex- ion, middle age, weight about 155 pounds, wearing dark suit and driving a closed ford, is reported by the Bet- ter Business Bureaus of Terre Haute, Ind. and Kansas City, Miss., to have operated in various parts of the country leaving a trail of bogus traveler's checks behind him. Chicago, Illinois; Windsor, Canada; Jackson, Lansing and Kalamazoo, Mich.; Fort ‘Wayne, and Terre Haute, Ind.; St. Louis and Kansas City, Missouri have all been visited and the merchants victimized by this alleged representative of the Oriental Tourist Co., of Los Angeles. The checks, we are informed, are printed in denominations of ten and twenty dollars, the alleged representa- tive tending them in payment of a small purchase and receiving the bal- ance in change. This man apparently September 23, 1925 uses a different name in each city that - he visits, and the following are some of which we have record, George D. Erwin, Wm. P. Christy, Chas. C. Keith, Edmond O Bishop, Burt W. Elman, Harold D. Terry, Oscar I. Harmon, Henry V. York, Paui G. Arthur, Ray S. Noble and Benjamin P Cornell. Investigation has failed to locate any such company as ‘the Oriental Tourist Co., in Los Angeles, and the California Trust Co. disclaims all knowledge of the firm. It is reported that fictitious checks have come through totaling a n amount of $2,500. Legitimate sources are warned to be on their guard against such an indi- vidual, should he attempt to try the same scheme in your section. —__~22——_ Two Kinds of Orders. The Wholesaler: “Well, how many orders did you get yesterday,” The salesman: “I got two orders in one store.” “What were they?” “One was to get out and the other was to stay out.” —_» +> Less Rum, But Poverty Continues. For centuries we have laid the cause of poverty at the door of demon Rum and it is safe to say that probably there is 80 per cent. less drunkenness now than 20 years ago, yet, the majority of workers to-day have the same struggle to get along and many of the retail merchants are hanging on by the skin of their teeth. Our tax system op- presses labor and capital and favors land gambling. Increased land values now go into the pockets of individuals instead of benefiting the public as a whole, causing more poverty and crime than all the saloons and brothels that ever existed. If we cannot cure our economic ills by regulating what we eat and drink, let’s try changing our tax system. Take a good, mild cigar, sit down relax. To think thoughts that con- cern all, sometimes acts as a spirit- ual awakening—G. J. Johnson.—Ad- vertisement. LORS eg neal ea a The Tradesman is pleased to present herewith a bird’s eye view of the new plant of the Blackmer Rotary Pump Co. third acres running down to the Plaster Creek track. by 90 feet wide, with a separate power house. The site covers all the vacant property adjacent to the precent location and consists of eight and a The plant eventually will be something over 600 feet long The part built at the present time is 90 x 345 feet, 25 feet of which is set aside for offices and the remainder for machine shop, storage and shipping room. Plans are being prepared for the foundry, which will be 100 x 200 feet. plant. This will be built out near the bluff, running back toward the present For a period there will be a space between the two plants, but eventually it is expected to fill this in to make it one continuous plant, as the bird’s eye view indicates. The company has been held up considerably by contractors being behind time with their work; at present particularly, with the high pressure steam fitters It expects in the near future to send a man down from Petoskey to begin installing machinery and getting everything in shape so that the transfer to Grand Rapids can be made with the least possible delay, as it is essential that the factory keep up production without interruption as nearly as possible. It expects to be in full operation by October 1. September 238, 1925 MICHIGAN TRADESMAN 7 77 > Maxwell House Coffee sales, in pounds, for the second quarter of 1925 were 82% greater than for the same period last year. ¢ April,1925 27% increase over April,1924 1] 5 ° May, 1925 108% increase over May,1924 7 129%: 2 June,1925 Q O increase over June,1924 | Sales second quarter 1924 (in pounds) A. Sales second quarter 1925 (in pounds) | The big selling achievement | of 1925-say grocery trade authorities Occasionally, not often, a record is made in the grocery business which sets the trade talking. An accomplishment entirely out of the ordinary. Such a record—one which authorities say is practically without parallel—has just been made. (See chart above). It is generally admitted that the high grade coffee business has recently been passing through a difficult “period of stress.” Throughout this period the sales of one coffee—already America’s largest selling high grade brand—have mounted steadily. Sales of Maxwell House Coffee during the second quarter of 1925 showed the amazing increase of 82% over the same months last year! April brought a growth of 27% over April, 1924. May showed an increase of 108%. And in June, a summer month, Maxwell House Coffee attained sales volume, in pounds, exceeded by only one single month in its history. An increase of 129% over June last year! Obviously here is a coffee which holds a unique position in the field. Month in and month out, it continues to win new users by the thousands. The grocer who gets solidly back of Maxwell House Coffee, therefore, is “riding a winner.” He is laying the foundation for an ever-growing coffee trade. Cheek-Neal Coffee Company, Nash- vile, Houston, Jacksonville, Richmond, New York, Los Angeles. Also Maxwell House Tea psey MAXWELL House COFFEE cae’ / =Topay—Amencas largest selling high grade coffee a a AA A A SETAE N AIOE September 23, 1925 8 MICHIGAN TRADESMAN BAKERS ARE LIVE WIRES. convinced that the hope of price con- Saklatvala is a wordy revolutionist BUSINESS IMPROVING. The convention of the American cessions in the future was not well and norotious apostle of communism General business conditions, accord- lakers’ Association at Buffalo last founded. Prices were advanced and and internationalism. He believes the ing to reports from the usual sources, week empahsized the highly construc- tive work of one of the progressive food industry associations. Unlike so many organizations whose aim is merely to promote higher profits and more advantageous purchasing op- portunities for members, this Associa- tion, like its sister organization, the National Canners, has been aiming to prosper through improving the charac- ter of its product, and educating the public to a more intelligent adoption of commercially produced foods, con- fident that ultimately greater demand will repay all the efforts. The bakery trade has chosen as its chief instrumentality the employment of science, and has bent its efforts very largely to the extension of the American Baking Institute at Chicago, where a wide variety of scientific re- search work is being conducted. Nutri- tional problems and phenomena are being studied, materials analyzed, pro- cesses investigated, and adverse popu- lar criticism weighed, to the end that the industry may have the latest cor- rect information conducive to public welfare, and that the public itself may be made aware of the truth in place of the flood of misinformation and propaganda being systematically fed to it by “food fakers” and “notional fad- dists.”’ In addition to this, a regular techni- cal school for the training of young men for the baking industry—some older ones as well—is supported, and, all in all, the bakery of to-morrow will be a far more efficient agent for the public health and welfare than it ever has been in the past. That these activities are not only appreciated by the men of the industry but also by those who possess surplus wealth, is shown by the very liberal endowment which has been made to place this organization on a permanent basis. The machinery exhibit was an edu- cation in itself. No longer will it be necessary for the housewife to per- form the tasks of baking in her kitchen, but the efficiency and perfection of scientific and mechanical devices are daily setting new standards which no housewife—however efficient and new or old—can compete with. Thousands of housewives who visit- ed this exhibition went away astonish- ed at the rapidity with which public baking is outstripping that of the home and people who have bemoaned the high cost of living have some reason to believe that organized industry and the application of ample capital are establishing new eras of happiness in the public food supply. COTTON AND COTTON GOODS. In between two of the fortnightly Government reports on the condition of cotton the market during the past week witnessed some sharp fluctuations in prices. Some of these were based on private reports and estimates of a bullish character and others on specu- lative operations. The general tenden- cy was to keep quotations on a rather high level. This had a stimulating effect on the buying of gray goods, converters and others being apparently have kept firm, and there is more of a disposition to trade ahead. Whatever changes may be ahead in ‘the cost of the raw material are not deemed to be sufficiently marked to have much bear- ing on the cost of fabrics. This gives more confidence to the trade, though spinners have not been over generous in the matter of their pur- chases of the raw cotton. With the advances in price of gray goods have come corresponding ones in those of bleached and other finished fabrics. In distributing channels cotton goods are moving freely. Prints of divers kinds and rayon novelties are especially sought. A good season is looked for in the many new and beautifully styled fabrics of the rayon mixtures. The knit goods situation remains satisfac- tory. Spring orders for underwear have been quite good, some mills hav- ing received capacity orders. Knit outerwear has also been in fairly brisk demand. even ED PREVENTING COMPETITION. A proceeding has been begun by the Federal Trade Commission against the Wholesale Grocers’ Association of New Orleans, which is accused of trying to stifle competition in its territory in the sale of groceries and allied products. The Association, it appears, has been trying to choke off the business of so-called “illegitimate” dealers, presumably meaning ‘those who indulge in price cutting. In pur- suance of this policy, it is declared, the members of the Association by joint action have held meetings to formulate plans to carry it out. They have sought the aid of manufacturers and producers of goods, some of whom have agreed to withhold supplies from the price cutters. In other instances, by threats of boycott and other means of intimidation, they have compelled the manufacturers to sell only to As- sociation members. They are also de- clared to have instituted a system of espionage at wharves, docks, freight stations and warehouses to keep tab on producers and see that they did not supplv n-ice cutters with goods. Sim- ilar tactics. it is charged, have also been used against brokers and other agents so as to stop sources of supply for offending dealers. The inference is that the goods referred to are brand- ed package merchandise. Aside from the effort to stifle competition, the ac- tion of the Association is an attempt to aid in fixing resale prices, which has hitherto been held to be illegal. This branch of the subject may be brought before Congress at the coming session, a bill having been framed for the pur- pose. But any action, however, will not affect the alleged conspiracy to prevent competition. TROUBLE BREEDERS. Comparatively few Americans will weep briny tears because the American State Department has barred Shapurji Saklatvala, Communist member of the British Parliament, from the United States. Saklatvala, a Parsee, was a delegate to the Interparliamentary Union, a non-official world congress of legislators that meets in Washington in October-----—-- —--— sun rises and sets over the Red Square in Moscow. He has told the British they must face cold steel in a Red revolution. While he had pledged him- self to behave in America, he had like- wise announced that he expected to speak freely whatever might be in his mind. His permission to enter has been withdrawn Secretary Kellogg puts the whole situation very clearly and properly when he says: It is the policy of the Government to exclude such persons. I do not be- lieve in curbing free speech, nor do I believe in making this country the stamping ground for every revolutionist agitator of other countries. This is no place for them. Nobody, I believe, will object to any citizen of the United States advocating a change in our form of Government by legal and constitu- tional means, but I do not believe we should admit foreigners to this coun- try to preach anarchy or revolutionary overthrow of government. Nor do the great mass of Americans believe we should. The immigration law provides a way of keeping them out. It has been applied in the Sak- latvala case. Had it been used in the cases of Maxim Gorky and Count Kar- olyi, there would have been less trouble. By applying it Secretary Kel- from certain embarrassment and the American Government from probable trouble. Out of his own mouth Saklatvala has convicted himself as a trouble breeder. DEPTHS OF IGNORANCE. Every general information test in the schools yields a crop of howlers, and yet even in an intelligent group of American adults, presumed to be fa- miliar with current events, such ques- tions are likely to expose a lamentable want of knowledge. The public smiles broadly over the replies brought up from the depths of ignorance in high schools, colleges and universities in the annual haul of the Review of Reviews; but among ‘those who are most amused are some who might not have done much better in a similar inquisition. It is, indeed, alarming to find that 11 per cent. of those examined were strangers to the portrait of the Presi- dent, though undoubtedly they would instantly have recognized the linea- ments of Charlie, Doug or Mary. It is disconcerting in this radio age to learn that 58 per cent. were unaware of the name of the world’s benefactor who invented wireless, and it is hard to account for the belief that the United States has acquired Japan by purchase, in view of the recent discussion of the immigration ban. But ignorance is not the monopoly of the rising genera- tion. It would hurt parental pride to concede it, but it is not probable that in the much-lauded days of the little red schoolhouse and the tune of the hickory stick the tide of the country’s average intelligence rose higher than it does to-day. There can be little doubt, save among the cynics, who believe the world stead- ily deteriorates, that printed texts and pictorial illustrations, along with much admitted chaff and dry rot, are making accurate knowledge a common pos- session instead of the luxurious privi- lege of a limited class. continue to improve all over the coun- try. This is the ‘tenor of the state- ments from banks, from credit sources and from distributive agencies of mer- chandise. There is also a tone of greater confidence in the outlook for the Fall and Winter. This does not imply, however, disposition on the part of merchants ‘to do any kite-flying or indulge in speculative purchases. They are settling down to a policy of meet- ing wants as they are indicated, with just enough of anticipation as this re- quires. No more stocks are being car- ried than are sufficient for ‘the time being, and moderate orders for new goods are placed when deemed neces- sary. Rapid turnover is the principal object sought. That, under the cir- cumstances, so large a quantity of goods is being called for from manu- facturers and producers as is the case may be considered as a favorable and hopeful sign. Encouraging, too, is the fact that the matter of price does not cut so much of a figure as it did and that quality is being more taken into consideration. This holds good as to all varieties of merchandise. The fact that prices have been better stabilized, with fewer upward swings than were anticipated at one time, may have something to do with this. Perhaps, also, it is becoming more generally known that it is not the first cost that determines whether an article is cheap or dear. The prevalence of a senti- ment of this kind is worth much to sellers as well as buyers. Buying at retail by the general pub- lic is just now coming in for a closer scrutiny than usual. Purchases for Fall are rapidly getting under way, being stimulated whenever the temper- ature shows signs of dropping, as it did on Monday of this week. The atti- tude of the ultimate consumer is the important factor which will determine, to a great extent, the buying policy of the stores and keep in motion the flow of goods through distributing channels. Thus far, the indications in this and other big trading centers have been distinctly favorable, considering that the season is just beginning. Not only have the enquiries been more frequent but the sales responses to the store offerings have been on a more liberal scale than in the corresponding period last year. Furniture, floor coverings and other household furnishings have come in for a good share of attention, and so also have shoes and hats for both men and women as well as dress accessories and haberdashery. In some localities women’s ready-to-wear is moving somewhat slower than was wished, but this is ascribed to weather conditions, a change in which is ex- pected to lead to brisker buying. Tak- ing everything into account, retailers are encouraged and, should their ex- pectations turn out as expected, they are likely to be in the market with re- orders for the next month or so. The lessening in the number of buyers from out-of-town stores during the past week is regarded simply as a lull be- tween operations pending the results of the initial offerings for the season. Independence doesn’t mean insolence. remeron neice ' \ a Ob semacsrsrsenereianns September 23, 1925 MEN OF MARK. Heber W. Curtis, Vice-President Kent State Bank. Well directed and properly concen- trated effort is the magic talisman which opens the door to commercial or other distinction. It is a force which may build up or destroy mag- nificent undertakings. Whether ap- plied in either a National or individ- ual quantity, the results are corre- spondingly marvelous. It is an old saying that things obtained without effort are not greatly prized and for- tunes which come quickly are likely to vanish into thin air as rapidly as they materialize. Nothing that is ob- tained cheaply seems to be worth while in this day and age and only steady, persistent, intelligently directed work makes life’s rewards of real and permanent value. It is often found that the man who does not get along well in life is lack- ing in definite aim. He is like the inhabile marksman who uses a big bar- reled gun and a small size shot and trusts to luck for his quarry. He over- looks the fact that the shot scatter and that if one or two were to take effect they probably would not kill or even disable. The true huntsman never uses birdshot when out after big game. He carries a heavy rifle and depends upon his steady arm, practiced eye and long years af training to speed the bullet to its intended destination. In everyday business life are ob- served men who fritter away their best years in essaying a trade, occupation or profession for which they have no taste or inclination. They try a cer- tain line of work for a few months or years and then another and because they do not soar to the top right awav they become dissatisfied and again go into a new kind of business, with the result that they find nothing that suits them and that they never rise above mediocrity. They lack the absolute essential to success in any undertaking, which is constant and persistent ap- plication. Failure is seldom recorded in the case of one who possesses a singleness of intent from which he never varies. The employe who simply does his duty and keeps one eye on the clock never amounts to much, while he who does his whole duty and a little more perhaps and takes as much interest in his employer’s busi- ness as if it were his own is always heard from. Tenacity of purpose and the concentration of all the powers of body and brain are the goal winners of the twentieth century and any suc- cess that is not predicated upon these two inspiring agencies is purely ad- ventitious and evanescent and of false or unsatisfying nature. Given constancy of purpose with an intelligent direction thereof and a life- time of endeavor might amount to but little were it not reinforced by a neces- sary complement of brain. Something of this happy combination of a fixity of purpose and the mental capacity needed for its support is suggested in reviewing the career of Mr. H. W. Curtis. He is not one of those who seek notoriety, is not at all vainglori- ous as to what he has accomplished in twenty-eight years of exceptional ac- tivity, but his very modesty has at- MICHIGAN TRADESMAN tracted attention to his deeds in such measure that he is known and honored in business and social circles through- out a much wider environment than is gained by most men of his age. Heber W. Curtis was born at Rich- land, Kalamazoo county, Sept. 6, 1881. His father was of Scotch descent. His mother was of English descent. When he was 2 years of age his parents re- moved to Petoskey, where he attended the public schools from his fifth to his seventeenth year, graduating from the high school in 1898. He then entered the Petoskey City Bank—now tthe First National Bank of Petoskey— and dur- ing the succeeding twelve years oc- cupied every position in the bank ex- cept that of President, which was held by his father. Fifteen years ago he removed to Grand Rapids to take the Mr. Curtis was married Dec. 12, 1911 to Miss Jean Sinclair They reside in their own home—one of the really fine residences of the city—at 448 East Fulton street. Two children have joined the family circle—a daughter of 13 and a boy of 10 years of age. Both children attend the public schools of the city. Mr. Curtis is a member of the First Presbyterian church of Petoskey, which he served in the capacity of Trustee and Treasurer while he was a resident of that city. Mr. Curtis says he has no hobby but making money, but those who know him in a social way, dissent from this opinion and state that he is one of the most companionable of men. He is not at all affected in manner. He is easy of access to his business associates Heber W. Curtis. position of Cashier of the Grand Rap- ids National City Bank, and June 1, 1912, he accepted the position of Vice- President of the Kent State Bank. While he was a resident of Petoskey, Mr. Curtis was one of ‘the organizers of the Cook, Curtis & Miller Lumber Co., which was four years in complet- ing its cut in the Upper Peninsula. Mr. Curtis acted as Treasurer of the com- pany. Since coming to Grand Rapids Mr. Curtis has become connected with many of our leading industrial organ- izations. He is Vice-President of the Boyne City Lumber Co.; Vice-Presi- dent of the Turtle Lake Lumber Co., Vice-President of the Widdicomb Fur- niture Co., Treasurer of the Tillimonk Lumber Co., Secretary and Treasurer of the E. M. Holland Co. and has a grace of manner and a pleasant personality which enable him to command respect and retain his friends. He is a member of the Penin- sular and Kent Country clubs and is regarded as above the average as a golf player. Mr. Curtis attributes his success to observation and close attention to business and possibly both qualities have contributed to the excellent standing he has acquired as a banker and business ‘man. He had the ad- vantage of exceptional business train- ing on account of his father and two brothers being engaged in the bank- ing business at Petoskey, and it goes without saying that he has taken ad- vantage of every opportunity to in- crease his knowledge of the banking business and advance himself in his chosen profession. 9 Adequate Grade Crossing Protection. Written for the Tradesman. The death of Wm. Stofer, postmaster of Dexter, Michigan, a crippled veteran of the kaiser’s war, at the depot cross- ing in the village of Dexter, on Sept. 12, in spite of frantic efforts of the crossing flagman, to prevent him from driving his auto onto the railroad track in front of a fast freight, brings up the questions: Is there such a thing as adequate grade crossing protection now in operation anywhere? and, can there be adequate grade crossing protection? At a country we may see on either side a board bearing the sign “R R. Crossing 400 feet” and at the crossing an elec- tric bell which rings whenever a train approaches. This bell is supposed to be, no doubt is, visited daily by a rail road employe and tested to see if it is in order. At other crossings there is no bell, but conspicuous signs. The signs, the ringing bell, the constant at- railroad crossing out in the tendance of a flagman are adequate in all cases where pedestrians and drivers are thoughtful, careful and always alert. But we all know that the greatest danger is not always at the place or in the circumstances where people are The greatest danger is where people have most apprehensive of danger. become accustomed to being warned by flagman or bell or prevented by closed gates. Absent minded or for- getful people are not adequately pro- tected by any agency provided by the railroad blame except the person who suffers the consequences of his own act? management. Is no one to But there is more to this than ‘the question of blame The man’s family, friends and sometimes the community and general public suffers a distinct loss, as in the case of the postmaster. A few years ago a concrete bridge was built over the Huron river by tthe Michigan Central railroad at Ann Ar- bor at great expense, but the driveway on the highest point of the bridge is too narrow for the amount of traffic. Just this summer an overhead bridge was open for traffic at Okemos, where it is said as many as twenty-two per- sons were killed in one vear on the grade crossing. killed at grade crossings where gates were operated by a watchman: in a tower we ask: Is adequate grade protection possible? People have been And so crossing If so, we ought to have it at every grade crossing at the earliest practical date. E. E. Whitney. ee Happiness. Happiness, I have nearly always a rebound from hard work. It is one of the follies of men to imagine that they can enjoy mere thought, or emotion, or sentiment. As well try to eat beauty! For happiness must be tricked! She loves to see men at work. She loves sweat, weari- ness, self-sacrifice. She will be found, not in palaces, but lurking in corn- fields and factories and hovering over littered desks. She crowns the un- conscious head: of the busy child. If you look up suddenly from hard work you will see her, but if you look too long she fades sorrowfully away. David Grayson, discovered, is TRADESMAN September 23, 1925 10 MICHIGAN eS 2 ; eter} iE _—r € ees Zp ASS S ¢ Vu Ss = as 6 CUS a ee 4 = = [. == Ne = = . = - * = 3]! W or tHe SHOE MARKET jE a a == = z : ‘ile y 5 aval CSR ies \3 fVGEY ya F yi Styles in Men’s Shoes For Fall and Winter. The tendency in men’s footwear is toward greater elegance of design as to pattern. There is a better discrim- ination as to combination of patterns, colors and Too often in times past it has frequently happened that a good pattern or a good material has been put on a last unsuited for the In materials tan calf leads as before. For the more con- servative man slightly darker shades predominate as compared with the sea- son just passed. In shoes, obviously of the “style” type, with “fash” as to extremity of last, the shades run lighter. lasts. upper character. a tinge of In the popular grades there has been a general, if not concerted, attempt to create a distinct type of shoe for the young man will wear balloon trousers and full flowing suits. These shoes will run full as to ‘toe and as short as it is possible to fit feet, and wide as to tread. It is in such types that we see full sway given in the pat- tern employed, the extreme last, and the lighter of prevailing shades. Here is an answer to the writer of inter- who national reputation on men’s dress who made the statement a few months ago that the clothing designers were think- ing of their feet, while shoemen failed to design shoes to go with the mode of the day. In popular priced shoes for men, full range is given in pattern designing, and in decorative features of curve and line, stitching. perforations, pinking and wing tips. Patterns are both straight lace and blucher effects. One of the distinctive departures or innova- tions is the use of an over quarter or large outside over foxing on the quar ter, pinked, perforated or fancy stitch- ed. Wing tips of ornate lines and size are shown frequently. If it isn’t a quarter foxing that is the keynote of the shoe, throat saddles on blucher oxfords, either with a outline or per- foration to bring out its prominence, or there are quarter facing saddles, plain stitched or perforated and pinked. In such shoes one notes both the straight tips pinked, with box, or the semi-soft wing tip which in some in- stances covers the area of half a vamp. Plain and smooth leathers vie with boarded and highly glazed leathers and running into the grain group of the “Scotch” grain type, the grain effect being seria smaller than the coarse pebbl Boarded leathers tend to be in the aie shades, the smooth calf a little darker in shade and the grain effects still a shade there are stitch heavier darker. As differentiated from the “sheik” type described, which is most popular- ly being shown in the lower and med- ium grades, there is a newcomer in the field. This can be described as al- “young man’s” shoe, but of a more ultra refined type with still a dash and “go” to the general design that makes it of a class by itself. These are intended for the class of young men that include club men, college graduates, men just about half arrived but with a good toe hold toward a goal. Men with a dress sense and who want style, but who have the sense to know that extreme of style is no longer in good taste in the circle in which they move. This class of man “affected” college shoes, a few years ago, after they graduated, but have been crowded away from the field by the invasion of the “sheiks” into the extreme styles. so a This type of shoe is of good old- fashioned custom model that has been designated as the English last, nar- in the toe in a modified sense, with a smart recede, carrying well an extension sole, close shanks, not overly decorated, and preferably of the oxford circular vamp pattern. In shades of :he medium cast, smooth calf, pinked straight tip, it is the type of shoe that artists have long held as the ideal in smart style in foot covering. It is among this class that we find the best buyers of an extra pair, and who wear black after six. Not only after six, but best dressers among the class of young men who know and care, black shoes are becoming more popular for day and business wear. TOWRI In more expensive shoes we have two types that can be specially men- tioned. Shoes of simple pattern de- sign, repression in decorative features, on modified lasts ranging in'to the con- servative, types of shoes that can be worn by business men whether young or old, with no distinctive features detail but yet the shoe itself is distinctive. Which, after all, is real art. Then we have a class of sinart, modish, decorated patterns on modified lasts from the balloon type but which lose nothing but do gain a lot through the process of modifica- tion. These shoes are patterned after the best of the “bespoke” shoes made in England, with the difference that the English shoes are tiresome in their uniformity of design, while the Ameri- can made shoes offer a variety of de- sign, a wholesomeness in their differ- ence, a balance and a choice of pat- tern, from which it is extremely hard to choose one that is better than an- other. These shoes are usually in shades of the medium class, neither obtrusively too light, or too dull in color to be unattractive. whatever in Rubber heels predominate on the popular grades, but there is a marked tendency to go back ta solid leather heels on the better grades for the style appearance, in shoes of the faster types in these better grades. Wide shanks for medium grades in extreme types, a return to round shanks in higher grades where trimness is sought. Stitching on uppers, not quite so ex- treme as formerly. Perforations on shoes and patterns where perforations best bring out the design. An absence of both on many handsome custom grade shoes. Plenty of in- -between welt shoes in both low and high priced. Double soled shoes being tried out in many smart models. In the question of color, the light golden or yellow shades are the out- standing factors in style appeal mer- chandise. In spite of what would seem to be the ordinary development toward a darkening of the tan leathers for fall. a relatively small proportion of style goods are made on the med- ium tan or brown colors. It may be that as the season develops the darker shades will increase, but it is very hard to make an outstanding shoe with the more sober colors. Black oxfords are going to have a strong run. This is the natural reaction from the very light tans, but t is a condition which ‘the retailers, for their own protection, should not en- courage. The average dealer sells a greater proportion of high shoes than he thinks and well chosen high shoes of the various more conservative types are still going to move. —_—_s2 ss Claim to be the best; then yourself the best. very he does, make Mens Shoe Outlook Bright. Not for some time have manufactur- ers of the higher-priced lines of men’s shoes faced a Spring season with brighter prospects than is now the case. Not only did retailers place ex- cellent advance business for Fall, but early duplicate business, which is al- ready beginning to come forward, shows the consumer to be in a buying frame of mind that augurs well for the future. Leading Spring lines not al- ready out, it was said yesterday, will be put before buyers sometime before the end of the month. Neither as to prices nor styles do the new lines show a great deal of change from those pre- sented for Fall. One of the most not- able features of the Spring models is the continuance of the light, custom- built type of footwear that has done so well during the past several months. ——_»2ss——" Buyers Are More Interested. Now that the higher price of cotton has given added firmness to the under- wear market, jobbing buyers are show- ing more interest in goods for future delivery than has recently been the case. In seasonable merchandise there is not much being done at the mo- ment, but there is every indication of brisk trading in all kinds of heavy- weight merchandise as soon as cooler weather forces consumers into the re- tail market. The demand for goods for Spring sale to the consumer could be better than it is, but, with the ad- vance in cotton and the resultant lack of price recessions in the finished mer- chandise, the outlook for improved buy- ing is generally regarded bright. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. Shoe Manufacturers, Grand Rapids, Michigan. Gentlemen: SHOE RETAILERS! MAIL THIS COUPON TODAY Herold-Bertsch Shoe Co., Please send me without lian full details of dress shoes. We understand you claim greater profits, cleaner stocks and faster turnover for your plan. ‘ ——ee eww ewe | | | | | your new plan for selling a short line of work and | | | eee me eee ee ee ee ee ee ee ee a > Jf Ne Vag ) ue | | ’ (EB < - Z sis September 28, 1925 MICHIGAN TRADESMAN 11 The Constitution the Sheet Anchor of the Republic. Grandville, Sept. 22—The American Constitution has been for more than a century the anchor of our country, the rock of our salvation, and yet there are people who seem to consider that document, so eloquently expounded by Daniel Webster, as a mere scrap of paper, to be flouted carelessly when ever they choose to so treat it. What is the result? Less love of country, less reverence for the republican institutions which have flourished so long on the shores of North America, until our methods of electing our congress and _ legisla- tures have become demoralized until something very close to mob rule has come to this country. Do we need the Constitution or has it become a worn out tale fit only for the scrap heap of oblivion? The Constitution adopted by our fathers has been tested as by fire and has come through it all unscathed. It is the foundation of our free republic and should be honored to-day as never before. Because of the eighteenth amend- ment some there are who, hating to be curbed where their appetites are con- cerned, would throw the Constitution into the discard, will out the country to the liquor tyrant and hasten the day when riot and mob rule have jaken the place of law. The Constitution is truly the anchor of safety for the ship of state,, and yet it has been more often misconstrued and belied than any other public enact- ment in the land. It has often been remarked that one can prove anything by the Bible. So with the Constitution of our country. Slaveholders quoted it as licensing the holding of slaves. One President of the United States, in a message to Congress, solemnly declared that un- der the Constitution, he had no right to coerce a state. In other words, the Constitution upheld secession and the destruction of the American Union. The President who succeeded Bu- chanan took an entirely different view of constitutional requirements and solemnly declared that his oath to protect and defend the Constitution of his country obliged him to oppose se- cession and rebellion. History gives the outcome. History commends the faithfulness of the one and describes the treason of the other. A republican form of government cannot long exist with the Constitu- tion flouted and the rule of the mob accepted. Primary methods have brought us very low in the scale of political morality, and if too long en- dured will flout the Constitution and seal the fate of the Republic Even though this document, as old as the Nation, which is so necessary to the perpetuity of the Government, has been interpreted to mean the exact opposite of the ideas of the fathers. “Tf you hear a man prating about the Constitution, spot him, he’s a traitor.” This was the utterance of a prom- inent United States senator during the Civil War period and was brought about because of the continued shout- ing of the anti-Union sentiment at the North that Lincoln had discarded the Constitution and was even more of a traitor than the Southern rebels. Another instance of the wrong con- struing of that document. Slavery was constitutional, secession was allowable and admittedly right un- der that Constitution whose mandate commanded the President to use every effort to save the Union intact. Certain rights have been denied a race under the Constitution and that document has been badly battered. In fact its old time friends, could they come back from tthe echoless shores of time, would scarcely recognize the old Constitution as it is to-day. We need a new awakening with re- gard to the Constitution of our coun- try. False doctrines are blustered forth on every hand, in no way in line with that document, yet declared to be in keeping with its provisions. That element which sympathized with secessionists in war days, de- nouncing Lincoln as a despot who had. overridden the Constitution and erect- ed a war power higher than that in- strument, are abroad in the land to- day, even more dangerous than were the rebel sympathizers of the sixties. The condition is altogether serious however much we may effect to ignore it, and a strict promulgation of Con- stitutional rights would be in order at this time. Daniel Webster was the great ex- pounder of that Constitution which is regarded with such levity to-day, and it would be a blessing to the Nation had we another Webster to procla‘m the truth as he proclaimed it in the days of nullification and threats of secession and rebellion. This country has existed consider- ably more than a century, and its foundation law has been observation of Constitution and an adherence to the teachings of that document. Secession and rebellion were no more dangerous to the perpetuity of the Re- public than are the wiles of the ha'f baked American political shysters w’ are forging to the front with their pre- tended new ideas on what constitutes Constitutional law and authority. Getting back ito the old standards of political procedure would make for re- forms most needed at the present hour. Old Timer. ——so----———_— Why Disaster Overtook Traverse City Merchant. _ Traverse City, Sept. 22—W. W. Smith, whose fishery is located on the West short of Traverse Bay, reports that his nets do not catch as manv whitefish and trout as in former years. Water in the bay is three feet lower than normal. This condition is at- tributed to the withdrawal of water from the Great Lakes through the Chicago drainage canal. 3oardman river, which flows through Traverse City, is contaminated by sewage. Odors arising from the stream are almost unbearable. A beautiful park on its banks is seldom visited by sojourners or residents on account of the foul atmosphere arising therefrom. Several residents on the stream not infrequently catch fish in the river's bed and eat them, too. Water for domestic purposes is pump- ed from the bay, which contains a vast quantity of sewage. City authorities try to purify the water with chlorine. Years ago a merchant who was gen- erally respected and highly esteemed erected a large brick building in this city and moved his stock of merchan- dise to its floors. Upper floors fiitted up for offices, were quickly occupied The merchant’s business grew in vole ume rapidly and seemingly the sun of prosperity never grew dim in his neigh- borhood. McKinley was murdered and the Nation mourned. Business men generally agreed to close their doers on the day of McKinley’s funeral. The merchant referred to in ‘this para- graph got a wrong slant on the situa- tion and kept his doors open. A wise man of the community warned the merchant that his course was hazard- ous and added, “If you do not close up, you will not be prosperous hereafter.” The merchant did not heed the warn- ing and disaster soon overtook him. His trade dwindled in volume and to meet his obligations he was oblice to transfer his building to a bank that had favored him. Try as he might |} could not recall the trade that he had once enjoyed, and finally a receiver was appointed by a court to wind up the business. The merchant finally obtained an appointment to fill a Fed- eral office and during the years that followed he saved a sum from his salary sufficient to assure him a mod- erate living A. S. White. O O eT Under both State and Iederal Supervision We are as near as your mail box. As easy to bank with us as mailing a letter. Privacy No one but the bank’s officers and yourself need know of your account here. Unusual Safety Extra Interest Send check, draft, money order or cash in registered letter. Either savings account or Cer- tificates of Deposit. You can withdraw money any _ time. Capital and surplus $312,500.00. Resources over $4,000,000.00. Send for free booklet on Banking by Mail HOME STATE BANK FOR SAVINGS“ RAPIDS MICHIGAN Moseley Brothers GRAND RAPIDS, MICH. Jobbers of Farm Produce Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- Buckwheat flour and ulated meal, Poultry feeds. Western Michigan’s Largest Feed Distributors. I. Van Westenbrugge GRAND RAPIDS—MUSKEGON Distributor + “The Wholesome Spread for Bread” CHEESE OF ALL KINDS BUTTER SAR-A-LEE GOLD-MEDAL Mayonaise OTHER SPECIALTIES Quality — Service — Co-operation LIGHT FORGING NEVER SLIP ICE TONGS AND PLUMBERS CALKING TOOLS ~o> > H. I. Baldwin 1028 Fairmount Street, S.E. Grand Rapids, Mich. In replying please mention this paper Chocolates Package Goods of Paramount Quality and? Artistic Design You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN 12 MICHIGAN | By : ge INANCIAL = fe: ee House Committee Has Tentative Schedule For Tax Hearings. The Ways and Means Committee has prepared a tentative schedule of the tax reduction hearings which are to begin Oct. 19. The schedule is subject to revision by Chairman Green and certain of the dates may be chang- ed, but it is believed that the general order indicated will be followed, al- though some subjects may require more time than has been assigned to them. The schedule is as follows: Oct. 19 and 20. Officials of the Treasury and other departments. 21. Income tax, including surtaxes. 22. Transportation, insurance, etc. 23. Estate tax. 24. Tax on cigars, tobacco and manufactures thereof and on admis- sions and dues. 26. Excise taxes, including automo- biles, etc. 27. Special taxes, including taxes on capital stock, occupations, etc. 28. Stamp taxes. It will be noted that the tentative schedule covers but nine days. It is probable, however, that it will be ex- tended to at least two full weeks and possibly beyond that period. Congress will not convene until December; hence it is apparent that even should the hearings be prolonged for a week be- yond the above schedule they would still be concluded in time for the com- mittee to devote a full month to the formulation of the proposed tax re- duction measure. The first two davs of the hearings are to be given up chiefly to the tes- timony of Treasury officials, beginning with Secretary Mellon. It will not be the policy of the administration to pre- sent a hard-and-fast program of tax reduction and in appearing before the committee at the beginning of the com- ing hearings the Secretary and his as- sistants will seek merely to give the committee such information as may be called for by Chairman Green and his associates. It is more than likely, however, that the examination of Secretary Mellon and his experts will develop pretty completely the kind of tax reduction bill the Treasury Department would present if requested to do so. The Secretary is anxious, however, to avoid being put in the position of dictating to the committee either as to the taxes that should be reduced or the amount of the reductions. The hearings on income taxes and surtaxes will be participated in by a number of well-known bankers and economists who have already indicated a desire to address the committee. Almost without exception these wit- nesses will suggest substantial reduc- tions in both income and surtaxes. The present maximum normal tax of 6 per cent. will in all probability be reduced to 5 per cent., but there will be advocates of a maximum rate of 4 per cent. Certain incréased exemp- tions will also be suggested in this connection. Witnesses will appear on both sides of the question of making a drastic cut in surtaxes. The majority will favor slashing heavily the present maximum rate of 40 per cent. and it is believed the consensus of opinion will tend toward a maximum not in excess of 20 per cent. A few witnesses will suggest a maxi- mum of 15 per cent. and in support of this rate the committee will have be- fore it certain data compiled by Treas- ury experts from 1924 returns indi- cating that the scientific revenue point for the maximum surtax may be as low as 12 per cent. There will be a con- siderable body of testimony favorable to a combined normal and _surtax rate not in excess of 20 per cent. The discussion of the taxation of in- surance companies will bring to Wash- ington a number of experts who will propose substantially lower rates. Cor- porate income taxes may be discussed in this same connection and a strong movement is on foot to cut the pres- ent 12% per cent. rate toa flat 10 per cent. The committee is not likely to countenance any suggestion looking to the graduation of the tax on corpora- tions. One of the most interesting features of the hearings will be the debate on the state tax provisions of the Act of 1924. There is strong sentiment in favor of the absolute repeal of these taxes on the ground that the taxing of inheritances is a peculiarly appropriate function of the States and that this revenue field ought not be invaded by the Federal Government. Many illustrations have been pre- sented, both during the debate on the Act of 1924 and in communications to the Treasury Department, showing that the assessment of Federal estate taxes and State inheritance levies have operated in numerous instances to con- fiscate entire estates of substanatial proportions. Secretary Mellon is under- stood to favor reducing estate taxes, but both he and President Coolidge are reported as opposed to their repeal at this time. There is now some talk of a com- promise provision based on approxi- mately 50 per cent. of the present schedule. This proposition is predicat- ed on the desirability of retaining. this source of revenue in part, but with the understanding~that if the states con- tinue to increase inheritance taxes the Federal Governmnet will ultimately abandon the field entirely, TRADESMAN YOUR OWN Vine and Fig Tree. The joy and pride of your manhood.— The heaven of your old age. —Well, Why Not? We would like to.see every man in this community the ; owner of his own home. Main Cor. MONROE and IONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall We would like to open a Savings Account for you TODAY to that very end. E. Fulton and Diamond rand Rapids Wealthy and Lake Drive e Bridge, Lexington and ic" Savings Ban Bridge and Mt. Vernon Division and Franklin ae Eastern and Franklin WILLIAM ALDEN SMITH, Chairman of the Board ae CHARLES W. GARFIELD, Chairman Ex. Com. Division and Burton aes fale ARTHUR M. GODWIN, Vice Pres ORRIN B. DAVENPORT, Asst Cashier dhe ‘Bank EARLE. D. ALBERTSON. Vice Pres. and Cashier HARRY J. PROCTER, Ass't Cashier ‘Where you feel EARL C JOHNSON, Vice President H. FRED OLTMAN, Ass’t Cashier at Home TONY NOORDEWIER, Ass't Cashier OLDEST SAVINGS BANK IN WESTERN MICHIGAN September 23, 1925 Given As An Honor— Received As A Burden HE man who is appointed executor of a friend’s estate accepts the posi- tion as an honor, but when the will is pro- bated and the executor is called upon to act, the position is received as a burden. It could not be otherwise, for so numer- ous are the tasks demanded of an execu- tor, so great is the time required for con- ferences, so many are the details com- manding attention, that the executor’s own business must be neglected. Do not thrust such a burden on a friend. Delegate this important work to an insti- tution organized to handle it efficiently. Name this institution executor under your will. [;RAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN ea ae ER Pu > a September 23, 1925 A strong effort will be made by the cigar manufacturers to secure a re- duction in the tax on their products which now averages 100 per cent. more than before the war, no relief having been granted this industry in any pre- vious tax reduction bill. Cigarettes have made tremendous inroads upon cigar production and the present high graduated tax on cigars, which penal- izes quality, is claimed to be one of the chief reasons for the falling off in consumption. The taxes on admissions and dues are naturally regarded by theater and club managers as in the nature of nuisance taxes. They were reduced about 50 per cent. by the Act of 1924, but a concerted movement is now on foot, especially in the amusement in- dustry, to eliminate these taxes alto- gether. The discussion of excise taxes will bring to ‘Washington a large number of business men representing a num- ber of important industries, producers of automobiles and accessories leading the van. All the excise imposts are grouped under the head of nuisance taxes. While the taxes on automobiles,parts and accessories were reduced by the Act of 1924, trucks, etc., still pay a tax of 3 per cent. while pleasure vehi- cles and motorcycles pay 5 per cent.; tires, tubes, etc., being subjected to a rate of 2% per cent. Every effort will be made to have these taxes entirely wiped out. A strong fight was made in connec- tion with the passage of the Act of 1924 to strike off the war tax of 10 per cent. on cameras, but the move- ment was unsuccessful. Manufacturers in this industry are combining for a hard drive to repeal all of this tax as well as the 5 per cent. tax on photo- graphic films and plates. Congress refused to repeal the 10 per cent. tax on firearms, shells and cartridges when the Act of 1924 was pending and there are a good many members of both houses who will op- pose repeal at this time. Much pres- sure will be brought to bear upon the Ways and Means Committee, however, to strike off this tax on the ground that it constitutes a heavy burden upon a large class of men who follow hunt- ing for a living or who engage in it from time to time as a health-giving sport. A 10 per cent. tax on cigar and cigarette holders and pipes, the 5 per cent. tax on coin operated devices and the 10 per cent. tax on mah-jongg sets “will probably be repealed if the com- mittee decides to wipe out. all the nuisance taxes. Unless a clean sweep of this class of imposts is made, how- ever, these particular taxes are likely to be retained. Bankers, brokers and business men generally will urge the repeal of the stamp taxes, especially those levied on transfer of securities. There will be some opposition in Congress to repeal- ing these taxes, some of which are re- garded as proper features to be re- tained in the general program of taxa- tion until the war burden has been greatly lightened by the repayment of loans made by the United States to European nations during the war. Congressional prophets who have MICHIGAN been predicting the passage of a tax re- duction bill before the holiday recess are now disposed to hedge. The di- versity of interests that will insist up- on being heard will make it very diffi- cult even for the House of Repre- sentatives to pass a reduction bill be- fore December 20, the date upon which ithe holiday recess is usually taken. While efforts will be made to per- fect the bill before Congress meets the leaders do not wish to invoke a gag rule to put the measure through the House; hence they are likely to allow several days debate which will mean that much pressure will have to be exerted to bring the measure to a vote during the fourteen days that will elapse after Congress convenes and before the recess. While the Finance Committee will begin work on the bill as soon as it is introduced in the House and will follow closely the developments in the Ways and Means Committee it is the best opinion here that hearings will be granted by the Senate Committee ex- tending for ten days or two weeks. Allowing another fortnight for the for- mulation of the bill in committee and an equal length of time for its dis- cussion on the floor it seems probable that final vote on the measure will not be reached before February 15. The Treasury officials, however, will be well satisfied if the bill becomes a law a fortnight or more before the re- turns of 1925 incomes are required to be made on March 15 when the first payment is also due. —_—_—_-2-s Watch Your Discounts. Cash discounts are more important than a good many people think. It is not a mere 2 per cent. or 3 per cent. now and again for the business man, but a steady margin of extra profit which can be had without any question of doubt or risk. It is merely a mat- ter of prompt payment, and it is much better business, if necessary, to bor- row money and to pay 6 per cent., than to pass these discounts by. Study this table and see what you are losing or making as the case may be. Notice the fine discount possible of 54 per cent. on a 3 per cent. dis- count for the ten-day period. This table should be pasted up above every business man’s desk, and referred to frequently: 1% per cent. in ten days—net 30 days— equals 27 per cent. a year. ¥%% per cent. in ten days—net 30 days— equals 9 per cent. a year. 1 per cent. in ten days—net 30 days— equals 18 per cent. a year. 2 per cent. in thirty days—net 4 months—equals 8 per cent. a year. 2 per cent. in ten days—net 60 days— equals 14 per cent. a year. 2 per cent. in thirty days—net 60 days —equals 24 per cent. a year. 2 per cent. in ten days—net 30 days— equals 36 per cent. a year. 3 per cent. in thirty days—net 60 days —equals 36 per cent. a year. 3 per cent. in ten days—net 60 days— equals 54 per cent. a year. ——— It’s fine business to take your hat off when the flag goes by, but it’s even better to prevent the bolshevik from poisoning our minds with treasonous rot. TRADESMAN | ’ 13 paid on Certificates in force three months. Secured by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $7,500,000.00 YOUR BANK HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. Kent State Bank “The Home for Savings” With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding Twenty- Two Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. THE CITY NATIONAL BANK oF Lansinc, Micu. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” 14 Why Money Rates Have Not Moved Higher. Why don’t money rates go up? That question is one people have been asking for weeks and it is one John McHugh, president of the Me- chanics and Metals Bank, attempts to answer in the current issue of the American Bankers Association Journal. As is pointd out in the article the present situation presents an interest- ing puzzle to financiers themselves. Produc- tion is increasing and new plans prom- ise still greater activity. The month Business is reviving rapidly. just ended was the largest on record for the building industry, although it was a season of year when a slump normally is expected. The autumn movement of crops is starting earlier than usual. And yet, while most of the conditions are present that former- ly sent money rates higher, funds have been in abundant supply at the financial centers. Mr. McHugh, who believes that: the days of high money rates are over un- less Federal terially increased, says in part: “The coming and operation of the Federal Reserve System have made Reserve rates are ma- possible the pooling of our resources and have given us the mechanism for increasing the supply of credit at any time the demand increases without causing rates to go a-soaring. Before the war each bank had to rely to a large extent on its own resources. It had to keep large reserves and, at the first signs of tighter money, it began to prepare for a possible stringency. The action on the part of one bank was quickly followed by similar action of another. Uneasy in the knowledge that the money supply could not be expanded bevond a certain limit, the rate was advanced to hold the demand for credit within bounds and to get the higher yield on the credit available. It became a matter of habit for every one to expect a sharp rise in money rates with quickening business activity. Now even though we have a new order of banking, it seems that many bankers look for a recurrence of this historic advance.” The real reason that money rates do not go up. in the opinion of this au- thority, “are the comparatively low Federal Reserve rate, the co-ordination furnished through the Federal Reserve System and the confidence on the part of member banks that they can go to the Federal Reserve bank at any time with paper eligible under the law and convert it into cash or credit on short notice. It is not so much that the member banks use the facilities of the reserve banks in the extension of credit. The knowledge that they can always look to the reserve banks to rediscount their paper and obtain the funds needed to maintain liquidity is the assurance that enables banks to use their resources to a far greater extent. It was not uncommon before the war— indeed it was the requirement—for banks in central reserve cities to main- tain reserves of 25 per cent. in the form of cash in their vaults. Now, they do not keep more than 12 or 13 per cent. in reserve, including their bal- ances on deposits with the reserve banks.” The question of ease in the money MICHIGAN market is one that cannot be discussed without some reference, of course, to the numerous factors that have helped to make business move more and more on a hand-to-mouth basis. It means that the turnover in business is becom- ing swifter. Less is required to swing a business since not so much money is tied up in inventories. Paul Willard Garrett. [ Copyrighted, 1925] —_2+.—____ Absence of Inflation in Commodity Values. Are we running into a period of in- flation? The question is not new, but some people are asking it again to convince themselves that the present tide of prosperity rests on solid ground. Enormous profits quickly made were all right for the abnormal days of war time and the inflationary period that followed war, but what sane business men everywhere want now is a pros- perity that will last. That our immense reservoir of credit has not been used this year to boom commodity prices means that the business world has clearly in mind its experiences of 1920, 1923 and 1924. Our captains of industry have at their beckon the machinery greatly to enlarge production overnight and our merchants easily can command what- ever credit they may want to store up goods for resale at higher values. From one end of the country to the other, however, people realize the futility of price booms, and nothing else so much stability in commodity prices that we now enjoy. When the maladjustment in agricultural prices finally was corrected early this year a new confidence was restored and a new satisfaction with things normal. Not since the armistice have com- modity prices behaved so true to pre- war form as during 1925 to date. The firmness of commodity prices this year, the small fluctuations from month to month and the absence of spectacular maladjustments must please conserva- explains the tive business interests too long accus- tomed in the last decade to gyrations in the commodity markets. When the Bureau of Labor published its wholesale index of commodity prices to-day for August we saw that the general level stood at 160, which means 60 per cent. above the 1913 average. Prices in August averaged higher than in July, but the difference was no more than a fraction of a point. An ad- vancing tendency has been noted in recent months, but the gains have been moderate. “Even at the lowest level this year, which is recorded for May, prices averaged 155. Early autumn re- turns not yet tabulated by the Gov- ernment bear out the conclusion that no evidence has occurred of dangers of price inflation. When we say that commodity prices have become more stabilized we mean that individual groups no longer are regularly subjected to dangerous manipulation of a speculative order. Prices are finding their natural levels. We do not mean, of course, that the various groups stand alike in their re- lations to pre-war values. ‘Wholesale clothing prices at 190 still stand higher relatively above their 1913 average than do the prices of any other major September 23, 1925 TRADESMAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying menicus O70 CGS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN ORGANIZED IN 1889. This Company has returned A DIVIDEND OF 50% For 29 consecutive years. HOW? By carefu! selection of risks. By extremely low Expense Ratio. Assets 44.11 per 1000 of risk. Surplus 30.89 per 1000 of risk. Agents wanted in the Larger Cities. FOR FURTHER PARTICULARS WRITE F. M. Romberg, Manager, Class Mutual Insurance Agency Finnish Mutual Fire Insurance Co. General Agents Calumet, Michigan. Fremont, Michigan. CITIZENS COMPANY 101 Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN Telephone Citizens 4794. Let us Figure with you on handling your Installment Paper. OFFICERS AND DIRECTORS. Theron H. Goodspeed, President Fred Wurzburg, Vice President Adrian Otte. J. E. Kirbye, Vice President David Wolf Fred H. Travis, Sec’y. & Mer. J. R. Gillard J. D. Karel, Treasurer. Frank Jewell John B. Martin. Thomas Kindel. Milo Schuitema Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS Detroit First National Bank Bldg. Telephones { f'tizens 4212 = Congress Building EFFICIENT STENOGRAPHERS Bookkeepers, Pharmacists TRAINED At FERRIS INSTITUTE, - Big Rapids, Michigan September 23, 1925 MICHIGAN TRADESMAN 15 group. Metal prices at 127 likewise Mistaken Ideas of How To Figure are relatively lower than any of the Margins. others. Despite all that has been said at mer- Fourth National Bank GRAND RAPIDS These groups are exceptions, no chants’ conventions in recent years, : ' MICHIGAN doubt, but we make a mistake in sup- and all which has been written for and United States Depositary Establishea 1868 posing that oe commodity disseminated by trade publications, The accumulated experience of over 56 years, which has brought groups ee ee re tO eee, there ate still retailers who persist in stability and soundness to this bank, is at your service. ly the same relative level before a _ figuring margins on the cost instead of normal condition has been restored. on the selling price. ‘ ad fe : Peep atubee Paul Willard Garrett. Even where reasonably adequate ication Herth, — Sianes ¥ eae acid we Peewee Copyrighted, 1925 : Se Robert D. Graham, Marshall M. Uhl, Samuel G. Braudy, LGopyratees. Ve) records are kept relative tto the cost Charles N. Willis, Viston M. Tothill Poe oa = doonthaten Corporations Wound Up of operating the store, one occasionally Samuel D. Young James L. Hamilton The fataeine Mekicad cee finds a retailer who does not realize tions have recently filed notices of dis- the eet sae eos ira yl solution with the Secretary of State: we ee eee re oe ” the items in his stock. SAFETY SAVING SERVICE Earl Motors, Inc., Jackson. Ionia Housing Corporation, Ionia. Prudential Realty Co., Lansing. General Aluminum & Brass Manufac- turing Co., Detroit. Chas. B. Bohn Foundry Co., Detroit. W. Lee Cotter Warehouse Co, Flint. Battle Creek Finance Co., Battle Creek Saginaw Evening Star Co., Saginaw. Wolverine Realty Co., Detroit Risley-Peterson Co., Detroit. Peoples Loan Society, Inc., Detroit Par-Car-Dor Engineering and Con- struction Co., Kalamazoo. Queen Laboratories, Inc., Detroit. Bradley-Huber Transit Corporation, Algonac. Lansing Auto Sales Corporation, Lan- sing. Ubly Grain Co., Ubly Continental Bank, Detroit. American Auto Trimming Co., Detroit Gotfredson Truck Corporation, Detroit Railway Steel Spring Co., Detroit. Muskegon Machine Co, Muskegon. Larabee Flour Mills Corporation, De- troit. Frank E. Davis Fish Co., Detroit. General Foundries Co., Holland. Mt. Clemens Investment Co., Mt. Clemens Detroit Electric Car Co., Detroit Miller-Sklaroff Co., Inc., Detrott Lithuanian Co-operative Association, Detroit. Davis and Crow, Inc., Detroit Franklin Co., Detroit Powers-Spaulding Light & Power Co., Powers Fennville Coal Co., Fennville Sentinel Manufacturing Co., Rivers ' Manistee Canning Co., Manistee. Goddard Service, Ann Arbor. Battery Park Land Co., Grand Ledge Co-operative Sales Co., of America, Detroit. VanBlatz Brewing Co., of Michigan, Ironwood. General Machine Corporation, Benton Harbor. City Gas Co., Marquette Cement Casket Manufacturing Co., Al- bion. Shifflet--Cumber Finance Corporation, Detroit Professional Grand Rapids. Leatherlike Co., Highland Park Ann Arbor Buick Sales Co., Ann Arbor. —__22+————_ Worsteds Competing With Silks. The guiding principles on which the dress goods mills are building up their Spring (1926) lines center around the necessity of offering fabrics that offer greater competition to silks. For the last two Spring seasons and also dur- ing this Fall, silk goods have been in such demand that the production and sale of dress worsteds have been sub- stantially restricted. The mills have thus had a substantial problem on their hands and they have elected to solve it by “fighting fire with fire.” They are quite generally using silk and rayon in the construction of their wor- sted cloths and making them as light in weight and as closely resembling silks in finish and luster as possible. Three Operating Co., Using the invoice price as the basis, retailers in many instances stfll la- bor under the mistaken idea that if they add 50 per cent. to this figure they are making a profit of 50 per cent., for- getting that all other records of their business are based, not upon the cost price of the merchandise, but upon the number of dollars which come in over the counter in exchange for wares pur- chased. Margin or profit, and the former is the preferred word inasmuch as there may be margin without any profit, should always be figured on the selling price of the merchandise. If a retailer will remember this he will not have to do so much wondering at the end of the year as to why he can’t put his fingers upon any tangible financial re- sults of the year’s trading. There are many reasons why mar- gin should be figured on the selling price. Here are just a few of 'them: 1. Because neither margin nor profit is made until after the sale is made. 2. Because other business figures are based on their relation to sales, and all business figures should be uniform- ly determined. 3. Because selling expenses are al- ways figured in relation to sales. 4. Because taxes are based on sales. 5. Because sales totals are usually available at a glance. 6. Because profit is earned ito re- ward all your capital and not only that part invested in merchandise. 7. Because it indicates correctly the margin of profit when the selling price is stated. 8. Because allowances and discounts are always made on sales. 9. Because mark-down figured on selling price. 10. Because commission payments are always based on sales. is always 11. Because chain stores, depart- ment stores and all successful stores everywhere figure margin on selling price. 12. Because a large part of lost profits is traced to figuring margin on cost price and expenses on selling price. 13. Because it truthfully represents the per cent. you make on a sale to a customer. To base it on cost ex- aggerates the amount in his eyes—33% per cent. on selling price equals 50 per cent. on cost. 14. Because you can look at the cash received and quickly figure that part which belongs to you as profit. 15. Finally, because figuring mar- gin on selling price is the simple, easy way. Selling price is always 100 per cent. Cost of goods and margin are parts of ‘the selling price in proportion. CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service”’ C. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio ‘Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. i WRITE FOR FURTHER PARTICULARS. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS 9 Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents August 2nd, 1909 August 2nd, 1925 16 YEARS Without an assessment. Without a lawsuit. Paying all losses promptly and saving our members 30% an- nually on their fire insurance premiums. The Grand Rapids Merchants Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan GRAND RAPIDS LABEL CO. Manufacturers of GUMMED LABELS OF ALL KINDS ADDRESS, ADVERTISING, EMBOSSED SEALS, ETC. Write us for Quotations and Samples GRAND RAPIDS MICHIGAN AEE LLL LLL IEE LED AI 16 MICHIGAN WOMANS WORLD Those Who Are Born Short. Written for the Tradesman. “Born short” is an expression in use among teachers. It might be applied to the general mentality, but is used mostly with reference to some specific deficiency—Jane is said to be born short as to music, John as to language. When direct application to a particu- lar case is being made, the term is not considered just suitable for the ears of either parents or pupils. The pedagogues may have a little fun among themselves over the inapti- tudes they have to deal with, but there is much conscientious work being done by them in the way of bringing up to normal, in so far as is possible, every child who may lack in any important respect; to the end that no boy or girl shall go out into life under handicap of a defect that might have been remedied. The home has its indispensable part in this much needed work—co-oper- ating with the teachers in what they are trying to do, and taking care of some faults and deficiencies that the teachers can not be expected to handle. The great test of a physician is diag- nosis, his ability to tell what ails the patient. Something of this penetrative insight is needed in dealing with the deficiencies of children. Suppose Dorothy doesn’t learn her arithmetic. It may be that she is al- most entirely lacking in the number faculty; but possibly the faculty is . there all right but undeveloped for her age. Or, what is quite as likely as either of these suppositions, she may be merely indolent mentally, unwilling to apply a mind that is fully up to the average. A physical disability such as defec- tive eyesight, poor hearing, or a gen- eral lack of bodily health and vitality, often will manifest mentally in back- wardness and seeming dullness. Dur- ing a time of very rapid physical growth, the mind is apt to be sluggish. Fortunate is the parent who can size up his own child with accuracy, who sees his boy or girl with a shrewd par- ental kindness but impartially—neither better nor worse, smarter nor more stupid than is actually the case. If added to insight and fairness there is a good working knowledge of human nature in general and of child and youth nature in particular, an understanding of the springs and mo- tives that underlie and control emo- tions, mental activities, and conduct, then the father or mother may be al- most a wonder-worker. Some study of the order in which a child’s powers and faculties develop is also essential, since it enables one to tell whether a seeming fault is likely Help For to be outgrown if simply ignored, or whether a needed trait will come of itself in due time. Naturally the school will concern itself largely with those deficiencies that prevent the child from passing his grades. The parents should not fail in effort to strengthen up such weak spots as later on would prove a detri- ment in relations with other people and in the ordinary duties of life. The work, play, customary pursuits anad social activities of the household may be the means of this development. Only be sure of a right application. As the same wind may send a vessel East or West according to the set of the sails, so the forces of the family life, if wrongly applied, may intensify and fix defects instead of correcting them. There are reasons for this. One is that unless there is unusual fairness of mind within its walls, the tendency of the home is to put an exaggerated es- timate on deficiencies. Is Joe a little slow with his sloyd at school or awk- ward about learning to use a hammer at home? It hastily is decided that Son has no mechanical ability what- ever—he will have to be a bookkeeper or study law. Mary at twelve doesn’t like to sew but is a very good little cook; while Ruth, two years older, does not care to learn about pastries and puddings but can make neat stylish dresses. The family dictum is that Mary can’t sew and that Ruth can’t cook. In all likelihood, potentially both can cook and both can sew, although perhaps not with equal facility and skill. House- hold snap judgments must be guarded against, for once a child gets the no- tion he can’t do this or that, he stops trying. Particularly is this the case if much is made of an inaptitude, and there is ridicule of faulty initial efforts. Good- natured raillery this may be, but still it causes a painful self-consciousness of the deficiency, and is something which a sensitive spirit always will seek to avoid. Children, like their elders, are natur- al specializers. They prefer to do the things in which they can shine, and each will shunt off everything else onto others so far as he can. Altogether, if it were desired to render deficiencies incurable, no more efficient system for doing it could be devised than just that which without any design exists in many homes. This must be changed. Shift things about. Have Mary sew and Ruth cook, even though immediate re- sults in either case are not flattering. Let it be the custom of the household that the various kinds of ordinary work and social offices as well shall be allotted so that each young person TRADESMAN shall become fairly proficient in all. Is a child dreamy, absent-minded, careless as to money, inattentive about getting the right change in a transac- tion—see to it that that one does more than his share of errands at the stores, and hold him or her to strict account- ability. Bring the wallflowers to the front socially and have those who are too forward go back and sit down. In- duce the silent, diffident ones to talk and make the overtalkative ones keep still—sometimes. And let it be a rule that a deficiency shall be taboo as a subject for general conversation and an occasion for merriment. Don’t give up easily. Don’t be con- vinced at all quickly that a son or a daughter is actually born short as to some necessary ability or power. Try a new and different way of presenting the matter. The ugly duckling, the pebble of Demosthenes, and the ex- ample of eminent persons who were condemned to the dunce stool at school may serve to keep up courage. Don’t fail to enlist the child’s own desire and will power, for these are the most effective means of remedy. And as soon as there has been a change for the better, be sure to recognize it. When there has been honest effort and even a little genuine improvement, don’t go on assuming that the boy or girl is just as short as ever. What deficiencies to try to bring up on, what to disregard, how far to at- tempt to go and when and where to stop—these are matters for parental good sense and judgment to decide. The basic rudiments of school educa- tion and such other knowledge and development as are needed for ordin- ary business transactions and_all- round living should be gained if pos- sible, no matter how great the cost in effort. But it is not worth while to try to force nature in non-essen- tials. As to vocation, the authorities and common sense agree that something in line with the natural powers should be chosen—the kind of work that one takes to and enjoys and can do easily and without undue strain. Not a soft snap, of course, but a calling in which a full application of energy will bring commensurate results. It sometimes happens that the voca- tion or profession which seems best suited to the young person’s abilities, has some educational or practical re- quirement that is hard to meet because of some natural deficiency. If this re- quirement holds a somewhat unim- portant place, the situation usually can be managed by extra endeavor. In some such cases a high school diploma may be almost the Waterloo of attainment. If it is a requisite in preparation for the chosen life work, it should be compassed if it is prac- tical to do so. Otherwise the comple- tion of the regular literary high school course should not be deemed impera- tive for every boy and girl. There are minds bright and keen in concrete practical matters, that are hopelessly fogged in the abstractions of algebra and geometry, and in the construction of foreign languages. I am glad that such can now take me- chanical and vocational training, put- ting their time and effort on what September 23, 1925 will be of greatest benefit, in classes where they will not suffer from con- stant comparison with the more scholarly type of mind. So much for individual deficiencies. There are some things—essential things too—in which nearly all of us are born rather short. Order and system for instance. The schools inculcate these, but the effect may be lost if things go at sixes and sevens at home. Let it be remembered that the home is a place where things are done, not for the time being only. Here habits are formed that will govern thoughts and actions throughout life. Just a word now regarding the two essential sides or phases of parental character—the one phase that is whip and coach combined, the critic who sees every defect and failing, the dis- ciplinarian and tactician who holds every child to his or her best endeavor; the other that is the good friend and companion who looks upon every son and daughter, no matter what the de- ficiencies, with eyes of unfailing af- fection. From a well balanced combination of both phases comes true parental ar- tistry and power. Effort for the cure of defects must be persistent—it should not be incessant. Nor should a child be made to feel his deficiencies too keenly, nor be allowed to lose faith in himself, nor habitually be made un- comfortable and unhappy under the home roof. Ella M. Rogers. ——_—-0+ 2 ____— On the Thrift Side. The common impression that there are a great many people in the United States, and that it takes many differ- ent kinds of people to make a world, finds confirmation in the rival statis- tics of luxury and thrift. Has the American people gone au- tomobile mad? Possibly, in many cases. Yet if the consumption of mo- tor cars is close to one per family in the United States, it is now asserted that the consumption of life insurance policies averages more than two per family. Fifty million people, according to the figures issued by the Prudential Life Insurance Company, pay annual premiums of $2,500,000,000 for protec- tion to the aggregate value of $64,000,- 000,000. Fifty million people means roughly 10,000,000 families, each carrying life insurance to the average amount of $6,500 and paying $250 per year for the privilege. If the indicated rate of 4 per cent. seems high, remember that a consider- able amount of the total of insurance is in the form of endowment policies which combine savings with insurance. Altogether, the American people pay something like $3,400,000,000 a year for protection and thrift in the form of life, fire and minor insurance premiums. That would be nearly one and a half times as much as the estimated value of motor car production in the United States in the year 1923. And insurance represents only one item in the Nation’s thrift along with savings banks, building and loan as- sociations, home-building and invest- ments, September 23, 1925 MICHIGAN TRADESMAN 17 4 Grand Rapids Retail Hardware Deaters es Condemn Premium Goods WHEREAS—Premiums of aluminumware, chinaware, cooking utensils and general hardware articles, due to their uncertain quality, both from a stand- point of workmanship and material, are confusing the minds of the buying pub- lic of our city as to real value in such merchandise and where it is obtainable; and WHEREAS—The practice of leading the housewife of this community to be- lieve she is not paying for the premium and that she is getting something for ; nothing is misleading in fact and unfair to clean, legitimate business procedure ao and creates unstable business conditions without benefit to any one except pos- sibly manufacturers of such premiums; therefore RESOLVED—That in the spirit of fairness and in accordance with good busi- ness ethics, this organization pledges itself to respect the rights of all other merchants of this city and to conduct its activities along constructive lines in respect to our brother merchants and the best business interests of the community as a whole; FURTHER—That in this interest we condemn the premium deals and all other forms of trick selling which tend to deceive the buying public of this market; FURTHER—That this association indorse and extend a vote of thanks to the members of the Grand Rapids Grocers Association for the progress and mer- itorious stand they have taken with The Best Foods, Inc., manufacturers of Nucoa, to eliminate premiums in connection with all articles of food sold in their stores. 4 Gil LET ~ Granp Rapips Rerait Harpware DEALERS W.B.GLEYE, President,Gleye Hardware Co. KARL JUDSON, Secretary, Alden & Judson JOHN G.OOM, Treasure,J.G.Oom Co. Se nae ner ec ae sssenemreernamesenannntiaiast nna TUNG DRY TTT = GOODS, syn} RKC Gee qTaiaaae Oo S: Michigan Retail Dry Goods Association. President—Geo. T. Bullen, Albion. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Mulrine, Battle Creek. Manager—Jason E. Hammond, Lansing. Planning the Work of the Coming Year. Lansing, Sept. 22—At the recent meeting of the Board of Directors of the Michigan Retail Dry Goods As- sociation, the manager made a report of the convention, group meetings and legislation for the past year and com- mented somewhat on membership dues and office expenses, also the present status of our affiliated insurance com- pany. We quote a couple paragraphs of the minutes which are of especial interest at this time: “The time has arrived when a suc- cessful campaign for Upper Peninsula members may be wisely planned. For geographical reasons the merchants of the two portions of Michigan have known little of each other. The State car ferry at the Straits; the splendid State trunk lines Nos. 10, 11, 13 and 14, all leading to Mackinaw City, and the fine roads of the u. ©. leading this way binds together two heretofore separated portions of a great State so that we are one State as never before. In 1922 I struggled through detours and over unimproved roads in an effort to secure members. A few were secured, but only a small percent- age of those who should belong. This summer (1925) a trip to Houghton showed me the wonderful improvement in roads and that a convention held at Mackinac Island is not only possible but very desirable. I am sure that there are many good merchants in Upper Michigan in both peninsulas who would welcome such an effort on our part and join in keep- ing this Association where it now stands—the best in the country. Along this line permit me to suggest that our group meetings are less popular for the reason that every town of any size in Michigan has noon-day luncheon clubs which take the time and attention of business men to the detriment of the larger district meeting such as those promoted by retailers. I would recommend that these dis- trict meetings be held during the months of October and November at convenient places such as Kalamazoo, Saginaw and Adrian that we return to the March convention and hold it in Muskegon this year and go to Mack- inac Island for a summer convention, leaving the dates and general arrange- ments to our President and a commit- tee appointed by him. The sentiment of the directors was against the holding of two conventions duringAhe year and after discussions it was moved by Mr. Frandsen, support- ed by Mr. Zielinski, that the next con- vention be held at Grand Hotel, Mack- inac Island. This motion also had the support of Mr. Thornton, resident di- rector of Muskegon After full discus- sion the motion was carried unanimous- ly. The date of the convention, while not definitely fixed, will probably be Tuesday and Wednesday, July 6 and 7; 1926. The question of the convention hav- ing been settled, a discussion was had regarding the holding of group or dis- trict meetings during the year. I+ was moved by Mr. Mulrine, supported by Mr. Thornton, that six meetings be held during the year, three or perhaps four during the Fall months and the remaining number in March or April. Discussions followed with reference to geographical distribution of these meetings. The following cities were most favored: Adrian, Hastings, Kalamazoo, Sag- inaw, Pontiac, Owosso. It was the general opinion that di- rectors residing in these towns should act as committee of local arrangements and secure one or two local persons to make brief addresses. The remainder of the program being filled by Mr. Bul- len, Miss Case, Mr. Hammond and di- rectors and former officers of the As- sociation. Those meetings to consist, as heretofore, of a luncheon and round table discussion presided over by Presi- dent Bullen or some person designated by him.” At a meeting of the Michigan Re- tailers’ Council Sept. 10, Walter S. Foster, of Lansing, attorney for the Council, made the following comments on the above subject: “The 1925 Legislature amended the garnishment law in a few important particulars, the most conspicuous of which is that no writ of garnishmen‘ shall issue against labor wages until judgment has first been obtained against the defendant; an exception its provided whereby the justice of the peace may, for special reasons shown, authorize one garnishment before the judgment is obtained, but it is be- lieved that justices in the cities will re- fuse to practically hear cases twice for the purpose of determining whether the exception should apply. The ac also provides there shall be but one adjournment in garnishment cases and that for a period not exceeding on week. Garnishment cases shall have priority over all cases in the court docket. “You are all doubtless familiar wii! the old plan of garnishment permitting the plaintiff to tie up the wages of the defendant until the case was dispose of. This privilege was greatly abused, particularly by those concerns whi- had sold to people of limited income articles which they could not well af- ford: itthen when payments were not made as agreed, the garnishment law was used to annoy the purchaser and by depriving him of the necessities for his family during the time his wages were held up, an attempt was made to coerce him into immediately meeting his obligations. There was a general sentiment in tthe last Legislature that actual wage earners should be pro- tected from such annoyances, some- times leading to discharge from em- ployment; the net results were that the Legislature said one could not gar- nishee wages until he had proven to the satisfaction of the court that there was a lawful debt. “Tt is probably true that some dead beats will profit by this act, but in gen- eral this new law meets with hearty- public approval. As suggested by one of your members here to-day, the real answer iis, to be more careful in ‘the extension of credit. “The exemptions of wages have not been changed and the amount exempt TRADESMAN is therefore the same as under the old law, namely, a householder having a family is entitled to an exemption of 60 per cent. of the wages due for the labor of himself or any member of tthe family, which amount shall not be less than $8 nor more than $30, but a per- son who is not such a household:r, to an exemption of 30 per cent. of his wages, which shall not be less than $4 or more than $5.” We have received a communication from W. deSaussure Trenholm, Sec- retary of the Retail Dry Goods As- sociation, New York, enclosing samples of pictures which have been approved by “the Early Christmas Shopping Campaign Committee of the Retail Dry Goods Association for use this Fall in the Early Christmas Shopping Cam- paign which has been successfully con- ducted at New York and elsewhere for the last seven years. This picture was printed especially for this purpose and is particularly appropriate. Miniatures and folders will be made from tthe pic- ture and also laree posters which will be suitable for inside and window dis- play will be made. These pictures are very reasonably priced and merchants who are looking for something to help in the Early Christmas Shopping v‘ll do well by communicating with Mr. Trenholm at the above address. The Postmaster General has authorized the publication over his signature in news- papers and otherwise the following statement: The Government would be gratified if you would Shop Early Wrap Carefully Address Plainly, and Mail Promptly Harry S. New, Postmaster General. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. —_2 2 s__——_ Being solemn doesn’t mean being great. September 23, 1925 Expect Good Topcoat Sales. Some reorders are already coming through for Fall topcoats, and both re- tailers and manufacturers look ahead to a good consumer demand for these garments during the next few weeks. While the Spring is the best season for topcoat sales, the belief is held that many who bought topcoats last sea- son will be purchasers again owing to the extended wear their coa'ts had through a long, chilly Spring. More- over, there is a wider class of consum- ers being appealed to as good topcoats are now more reasonably priced than when the sole sales attempt was toward the comparatively few better dressers. The new grays, tans and soft mixture effects have been preferred in the smooth finished woven fabrics and also in the increasingly popular knitted top- coats. For Quality, Price, and Style WEINER CAP CO. Grand Rapids, Mich. @. TRIM AND & . TASTY Ask Your Jobber CRESCENT GARTER CO. 515 Broadway, New York City Wind-up Toys Doll Furniture Stuffed Animals Iron Toys Books, ete, etc. Wholesale Dry Goods CT * Our display of Toys for the Holiday Season is now ready for your inspection. We are closing out a great many Toys at slashing prices. Take advantage of this and make your selection now! We are featuring the the perfect doll for children Paul Steketee & Sons BYE-LO-BABY American Flyer Trains Imported Kid Dolls Domestic Dolls and Imported Dolls of all sizes and Descrip- tion) Grand Rapids, Mich. my - b ny iy AE 9 ~*~ they sees b September 23, 1925 MICHIGAN TRADESMAN 19 Changes in Sports Wear. Previous reports of sharply defined changes impending iin exclusive sports wear designed for the Winter resort season have been verified during the past week. Sports materials, upon which attention was focused during the Deauville and San Sebastian sea- sons now drawing to a close, have ar- rived for advance showings. The changes are shown in these goods, and further indication of the new trend has been afforded by the early openings of the local fabric firms which follow the foreign vogue to a somewhat unusual extent. Among the anticipated new sports wear developments is ithe style accept- ance of extreme lightness and fineness of texture in high grade fabrics. While the gradual introduction of silk into the construction of both woolen and worsted materials ha s influenced the judgment of style authorities in the dress field, it is noted that the tradi- tional hand loom specialties which do not have silk in their make up are also undergoing basic changes. These in- clude not only lightness, but also a clinging softness as essential factors. A tthird transition is indicated in the shiftings of favor for colors in sports wear on the French, Swiss and Ameri- can color cards. These cards agree to a large extent, upon the replacing of the more intense shades by more tem- pered ones which have hitherto char- acterized evening dress. That a fourth essential, a new cling- ing silhouette, will introduce novel pleating and darting methods in regu- lating the now popular fullness and lengthen the skirts somewhat, is the design principle advanced by William Bloom, who specializes in sports wear. In his opinion, over-concentration upon mannish and boyish modes, such as has prevailed in recent seasons, has un- doubtedly served to swing ‘the style in- fluence in the opposite direction. ——_-2--____ Toy Imports and Exports. Except during the boom period of the war, the first half of 1925 saw for the first time in the history of ‘the American toy trade exports of play- things from this country in excess of the imports of similar merchandise. The authority for this assertion is the Bureau of Foreign and Domestic Com- merce. : “Tn comparison with pre-war years,” says a report of the bureau on the subject, “there has been a gradual de- crease in toy imports and only a slight increase in toy exports. However, con- sidering the development of the mar- ket, the home manufacturer is supply- ing a much greater percentage of the domestic demand than such figures in- dicate. “In the fiscal year ended June 30 last, toy imports declined in value by $1,337,713, or a decrease of 22 per cent. In the first six months of 1925 there was a decline in imports from the cor- responding period of 1924 of $579,759, a decrease of 33 per cent. In July, 1925, imports of toys decreased by 24 per cent., or $166,946, from the total in- ward bound shipments of playthings in the same month of 1924.” The report goes on to say that ex- ports of toys in the last fiscal year exceeded those of the previous one by 18 per cent., or $487,910 in value. For the first half of this year exports gained $201,746 over those of the same period in 1924, or 20 per cent. The increase in July, 1925, shipments, however, amounted to only 9 per cent. —_~+<-+—___ Will Help With Store Problems. Practical aid in solving store prob- lems will be directly afforded mer- chants visiting through a comprehen- sive extension of service being under- taken by the National Retail Dry Goods Associaiont. The Association will take the initiative by arranging personal interviews at their New York offices, their hotels or at the head- quarters of the Association, according to an announcement made yesterday by Lew Hahn, managing director. This departure in organization service, Mr. Hahn added, is offered both to mem- bers and non-members. It is an effort to demonstrate in a practical manner the service facilities of the organiza- tion and to show how they are being used to solve tthe daily problems of store operation. No restrictions, Mr. Hahn said, have been placed upon the extent of the co-operation that is offered. The Association is organized to provide highly specialized informa- ition on every phase of retailing through its twelve service bureaus. oe Forced to Offer Novelties. Recent and further openings of standard lines of cotton dress fabrics for Spring, 1926, have served as ad- ditional evidence of the extent to which novelties, especially those embodying rayon in one form or another, have cut into tthe field formerly pre-empted by well-known lines of ginghams. While the latter goods are by no means out of the running, it was said yester- day that the coming season will be the first in which they have been generally subordinated by their makers to the class of merchandise that is now being featured. According to one _ trade leader, handlers of ginghams were lit- erally forced to turn their attention to novelties. This was not only due to the style factor, it was said, but to the need of the mills turning out something on which buyers would let them make a profit. ——---——___— New Tie and Handkerchief Sets. In the belief that boxed sets con- taining six ties and six handkerchiefs which are matched will go well for the holiday trade a wholesaler here is mak- ing a special feature of them at a price described as attractive. The handker- chiefs and ties harmonize in both color and pattern and are available in a large array of designs. Among them are fancy polka dot, neat figured, futuristic, diamond and all-over effects. The sets are wholesaled at $4.50 each, the re- tail selling price of a tie or handker- chief being 65 cents. ——_>->____ Gauntlet Gloves Are Wanted. An increasing volume of orders for womens Fall gloves is reported by manufacturers. The novelty gauntlet style in both kid and fabric materials is described as the best selling type at present. This glove is made with a norrow embroidered cuff. The demand for the perforated cuff variety has fall- en off somewhat. The most wanted shades are beaver, tan, mode and brown. ————4 Luxurious Transportation in de luxe Observation Coaches Greyhounds every two hours to Chicago Starting Next Monday FROM GRAND RAPIDS Fare $6.00 Traffic Within FROM MUSKEGON Get one of the new schedules. Out next week. G. R. SEAFIONS: Rowe Hotel ‘RIDE Licensed the State Crathmore Hotel THE GREYHOUNDS’ He Was a Good Doctor-- But Slickers Got the Fees-- Years of study, years of professional research, years of capable, respectable, arduous practice, had made Dr. Senior a well-known figure in Detroit. He had a good clientele. His reasonable fees, commensurate with his ability, amounted to a tidy income per year. But at the age of fifty-five, Dr. Senior came to his reckoning and passed to his reward. The Widow's Mite His widow brought the key to the Doctor's safe deposit box to the family attorney, asking the attorney to handle the securities and prop- erty left to her. At the attorney’s request, a representative of the Better Business Bureau went to view and identify the securities. Oil stock, mining stock, co-operative orchard stock, invention stock— $60,000 of it—all speculative or spurious to begin with—all worthless or nearly so at the end. Equities in lots, miles from any development. Altogether, the estae netted the widow less than $1,000. The doctor could have told the experienced banker, investment banker and reputable securities man—‘‘Don’t tinker with your physical ailments. Bring those problems to me.” But he had not learned to reverse the lesson. MORAL—Before You Invest—Investigate! Better Business Bureau of Detroit 1903 First National Bank Bldg. 20 MICHIGAN TRADESMAN September 23, 1925 = — = = = = UTTER, EGGS 4*» PROVI The Passing of Java Coffee. Java coffee gained its reputation for fine quality in former days when prac- tically all the coffee plantations in Java and Sumatra were owned or ii- directly controlled by the government of the Netherlands Indies. Under the “cultur” system, or forced cultivation, coffee was bought by the government and held in storage 16rt several years, during which it under- went a mellowing or aging process. Officials took much pride in the qual- ity of coffee that was shipped to Eu- ropean markets, and native overseers were given special compensation for the production of coffee of good qual- ity The cultivation and marketing of coffee was a government monopoly from the early part of the nineteenth century with the exception of the period during which the island was controlled by Great Britain, until 1905, although it was not until in 1918-19 that all cultivation by the government was discontinued. The so-called “Java” coffee—in reality Coffee arabica—was successful- ly introduced into Java about 1699. This type flourished under the system referred to above, but unfortunately it has few qualities of resistance, and when the leaf disease known as Hemil- eia vastatrix appeared in Western Java and spread slowly over the island, many plantations of fine Java coffee were destroyed. To-day there are only a few plantations producing the real Java coffee and these to do so must be located at an altitude between 3,000 and 4,000 feet in order to escape the ravages of diseases. This type together with Liberia has been almost entirely abandoned in flavor of Robusta, a type introduced about 1900 and found to be more resistant to the leaf disease, al- though it has in turn fallen a prey to “Loffiebessenboeboek,” a coffee borer which appeared in Western Java about twelve years ago. There are but a few firms dealing in what was formerly known as “genu- ine” Java coffee, since the amount pro- duced is insignificant. It is a rare privilege to be served with this coffee even in Java. There are certain re- sorts, however, where the berries are gathered by the natives and sold to resthouses, hotels and sanatoriums. Coffee arabica, or Java grade, is still grown in considerable quantities in the outer possessions of Sumatra, Celebes, Bali, and Timor. It is the same kind as Java except for the fact that it is not grown on the island of Java The soil and climate is the same as on the island of Java, and while the present Java and Java grades may not be con- sidered equal to the “Old Government Java” (owing, perhaps, to the fact that the mellowing process does not extend over a year or so, but takes place dur- ing the ocean voyage to points of des- tination) at least such Sumatra coffees as Mandheling, Ankola, Padang Inter- ior and Kroe have the reputation of being among the finest and highest priced coffees at present produced in any region. They are grown on what were formerly government estates. The total commercial production of Java and Java grades on the island of Java and in the outer possessions has dropped to 15,352,224 pounds, com- pared with 34,264,928 pounds for the island of Java alone around 1900, and with 174,945,240 pounds in 1879. During the past six years Java grades averaged only 12.7 per cent. of the total, while Java coffee produced on the island of Java averaged 2.9 per cent. of the total quantity of coffee produced in the Netherlands East In- dies. On account of the fact that the term “Java” has been so much abused, the pure food and drug act ruled that only Coffee arabica grown on the is- land of Java can properly be called “Java” coffee, and this means that only a million or so pounds can be marketed annually under that designa- tion in the United States. —_—_+ +2 Ready To Eat Meats. The development of the type of food store that handles food in package form or ready to eat during the past ten years is remarkable and seems to show the present trend towards con- venience, even extending to the very food we eat. We sometimes stop and wonder if the culinary art in the home is a thing of the past and if the future will demand that our meals be pre- pared in a wholesale way and served to us on paper plates with paper knives forks and spoons, all of which can be discarded when the meal is finished. While the stores that conduct this kind of a business deserve a great deal of credit for their progressiveness and their ability to accurately interpret the prevailing demand, somehow we are old-fashioned enough to still appreciate the soul of good home cooking and feel that prepared foods are, to some extent at least, in a class with player pianos, talking machines and syn- thetic foods—very good in their places but lacking in the essentials that give the bouquet to the epicurean product. These stores have succeeded in getting a good share of the food business for several reasons, and among them is the advantage to the housewife of doing most of her shopping in one place, having various brands to choose from, labor saved in preparation, and, on the whole, good to excellent quality of its kind. But ask any man or boy, woman or girl, who does not have to actually prepare the meal whether he or she prefers home cooking to pre- BLUE GRASS MILK BLUE GRASS BUTTER WORCESTER SALT KENT CLUB COFFEE TEA, SPICES, ETC. GOOD LUCK and DELICIA OLEO. THRU COMMUNITY GROCERS ONLY KENT STORAGE GRAND RAPIDS_~ LANSING ~ COMPANY BATTLE CREEK holesale Grocers General Warehousing ane Distribu ting M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables RED STAR HERE is pride in selling to the housewife; she is known for her insistence on quality. When she buys RED STAR Flour, we know that this flour is keeping company with other high quality products used in the home. And RED STAR easily holds its place. JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN 4 ey Ng - Sate ea Liles ~ WA ® * Sante aN September 238, 1925 MICHIGAN TRADESMAN 21 pared foods and you will have the correct answer to the real popularity of prepared foods as far as the consumer is concerned, and in the final analysis of the consumers’ desires should pre- vail. A dealer said to me the other day, “The hardest thing in the world to do is to sell inferior merchandise to the better class of delicatessen dealers.” Quality is a dominant note with them, because they have learned that quality is what the average consumer wants. When the retail meat dealer learns the advantage of convenience, variety, ser- vice and quality in their fullest mean- ing he will have absorbed the trend of the times and his business will im- prove in amount and profits. —__+2..—_____ Lambs at Wholesale. This year has developed a relatively high wholesale market on practically all classes of livestock and dressed meats, and of course this high market has been reflected in retail prices. At the present time the range in steer carcasses is wide, both as regards qual- itv and price. In a certain cooler this week steer carcasses were sold from $8 a hundred pounds to $24 a hundred pounds. Lambs sold at nearly as wide a range, according to grade, with some sales up to $29 a hundred pounds and other poor quality down to $15 a hun- dred pounds. The percentage of lambs to sell at $15 was light and most of the offerings on the market sold from $22 to $27 a hundred pounds. These prices represent a decline from ‘top prices of the year, which prices were in evidence only about three weeks ago and when best lambs sold around $31 to $32. The highpoint just mentioned placed lamb chops and lamb legs, as well as other meaty cuts from lambs, in luxury class and higher than prices necessary to move all lambs produced into consumption channels. The pres- ent market is more in line with what is considered a normal price level, and should increase consumption until the market becomes steady, relatively speaking. Lambs are good at this time .of year, being all from last Spring’s crop and so are not too old or too fat. Retailers will be quick to put their prices in line with cost and get their lamb selling on a moderately profit- aable basis. It is not expected that any radical cut in retail prices will occur, however, for wholesale prices are only about $4 below the peak and retailers found it impossible, as a class, to get the full advance at retail when values increased, and so declines cannot be expected to go lower than existed before the high price advance began. The condition at the present time is that consumers can buy freely now, feeling that they are buying at normal prices and at a time when they will be pleased with general quality offered. With an undertone of firmness present in the wholesale market, prices should become stable. —__2-+- Marketing of Livestock at Country Points. Marketing of livestock, like the mar- keting of all other products of the farm begins at the farmer’s barnyard. It is here that the initial stage, that of assembling the product, begins. The oldest and perhaps most univers- al method of marketing farm animals is through the coyntry buyer, who performs an important economic ser- vice to the farming community through the assumption of risk and providing a market for the small farmer who has only a few head of animals to sell. The buyer goes from farm to farm buying livestock until he has sufficient animals to fill one or more cars. This stock is then shipped to the terminal market, where it is sold by commission firm. In some cases farmers raising live- stock in considerable numbers perform the services of the country speculator, themselves. This is impractical, how- ever, if less than a carload is ready to ship at a time. The newest agency of assembly at country points is the co-operative ship- ping association, whose membership is made up of farmers. In many sections of the country such an organization is an important asset to the farming com- munity aud fills a real need. In many places where the country buyers have dealt fairly and squarely with their pa- trons, however, no economic need of such associations has ever arisen. ———-_ <>< ————____ Development of a Novel Apple. Monroeville, N. J., Sept. 21—An ob- scure Jersey orchard is believed to have produced the marvel apple of the age, according to fruit experts from thirty states, who recently inspected the new find on the farm of Lewis Mood, at Ferrell, Gloucester county A nursery firm has paid $6,000 for the new apple. The apple was formally christened Starking. It derives from the Delicious apple, aristocrat of the fruit family. A freak bud produced an apple similar to the Delicious in flavor but much redder in color. The Starking also ripens earlier than the Delicious and colors much better on the trees, experts said to-day. Mood first noticed apples of a differ- ent color on a Delicious tree in his orchard eleven years ago. He patient- ly watched the fruit from a single branch developed year after year. He took the buds and started a few other trees. His customers were so eager for the big red apples that he told a nursery salesman about the freak branch two years ago. A large nursery firm drew up a deed for the single branch of the par- ticular tree that produced the new fruit and paid Mood $5,000 in cash for it. Mood also received 2 cents for each bud taken to propagate the new va- riety through extensive top budding and grafting. A stout wire cage was placed entirely around the prize tree after it was purchased and it was kept under guard. Wanted the Perquisite. “Borkesley,” said the grocer to the dead beat who was planning to move out of the community, “I don’t believe you will ever pay me what you owe me. It isn’t worth while to sue you for it and you have nothing I care to attach. I will simply give you a receipt and call it paid.” “Fine of you,’ said Borkesley. A few moments after, seeing that Borkesley still lingered about, the merchant said: “Was there something you wished to speak to me about?” “Not specially, but ain’t it customary to give a feller a cigar when his ac- count’s settled?” —_+-+____ The store that gets a reputation for persistently urging customers to buy is going to find that many good people will stay away to avoid the urging. At Every Meal at HEKMAN’S Crackers and Cookie-Cakes |, Delicious cookie-cakes and _ crisp appetizing crackers There is a Hekman food-confection for every meal and for every taste. kan biscuit Co e Grand Rapids.Mich. THE REGULAR PURCHASE Fleischmann’s Yeast brings customers into your store regularly and gives you an opportunity to sell other things as well. These regular customers are yours for the asking. Suggest Fleischmann’s Yeast to chance customers and turn them into steady buyers of everything you sell. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE Now offering— Grapefruit Cranberries Sweet Potatoes Tokay Grapes Figs, Dates, Etc. The Vinkemulder Company Grand Rapids, Michigan JUST GOOD CANDY Pure and Wholesome THAT’S La” PUTNAM FACTORY Grand Rapids, Mich. So TI RA TS TEI EN OT DS AT OCS Re DEAT! 22 MICHIGAN TRADESMAN September 23, 1925 Michigan Retail Hardware Association. President—Scott Kendrick, Flint. Vice-President—George W. McCabe, Petoskey. Secretary—A. J. Scott. Marine City. Treasurer—Wi illiam Moore, Detroit. Plans For Developing Your Fall Stove Trade. Written for the Tradesman. When the stove order has been placed and the stock installed, do not be satisfied with merely supplying the demand that locally exists. If you are selling a stove of merit and one in which you have confidence, it is easily possible to create more and new demands for it. If your stove advertising is bringing people into your store to examine your line of hand them a descriptive letter to read and digest, but show and tell them something about your stoves and why you be- lieve they are better than any other stoves on the market. This naturally of a thorough knowledge of stoves— their adaptability to certain kinds of fuel, as well as their parison with competing lines. stoves, do not brings up the subject merits in com- A cus- tomer who has confidence in a store or a salesman will accept an opinion re- garding the more desirable stove; but the salesman should know how to ex- plain the see ata arrangement and economy in fuel consumption of the stove he is handling and be able to suggest the ittype of stove best suited to the requirements of the individual customer. Try to familiarize yourself with the lrafts and dampers of the stoves and heaters you are selling. After the stove has been sold and delivered, if the flue is all right, if the operation of the dampers has been properly explain- have no trouble. In nine cases out of ten where a stove or heater fails to work satisfactorily, the trouble will be found in the flue or chimney. There are any number of stoves or heaters made to-day that would not work with satisfaction unless put up properly to a good flue and good fuel but in order to secure a uniform economical expenditure ed, vou will used; heat with an of fuel, the regulation and working of the drafts and dampers’ should be properly understood. If you are selling a cook stove, for instance, there should be no mystery about controlling and properly heating the oven. The oven becomes hot be- cause the heat from the fuel and hot gas that comes in from the fire box are absorbed in the base of the oven as they pass over and around it and are radiated on the other side or into the oven. Therefore what is needed to secure proper oven heat is a clean fire and draft enough to draw the heat around quickly enough so that most of it is not absorbed by the top or the range or top of the oven before it reaches the bottom of the oven. Ashes allowed to accumulate on top of the oven do not help the baking qualities of the oven. In handling a good line of stoves and heaters the number you can sell an- nually is limited only by your ability and your persistence in pushing sales. Where practicable, and where the vol- ume of your stove business justifies it, vou will find it both satisfactory and profitable to engage a practical stove man. Place him in charge of the re- pairs and setting up and hold him re- sponsible for the correct and proper adjustment of all stove complaints. This will allow you to place a liberal guarantee on your stoves; and then, if for any reason the stove fails to prove represented, make it rood at once without question or quib- ble. With a good, practical man in a fair and liberal policy in this most jast as always charge, respect is profitable; and you will find the expense of upholding your guarantee to be small indeed, while the increase in sales and satisfied stove very factory. very customers will be satis- Good stove advertising is using the most economical mediums and meth- ods of securing favorable attention to your line of stoves from the people to whom you are most anxious to sell. When you are advertising stoves you are striving to increase your trade at the least possible expense commensu- rate with the largest amount of legiti- mate stove You no doubt al- ready have certain methods of adver- tising to secure these results and no doubt they have in the past proved satisfactory; but conditions continual- ’ profit. ~ change and many advertisers at the that methods pre- quite successful are not now results they should, or present time find viously bringing the formerly did. The farmers’ trade is very important. “he farmer, as a buying unit, is a tre- ant force in the stove business. The best and least expensive way to reach him is through the mails, with a good persistent, continuous follow-up series of letters. For the small business in a large town or whenever business is confined to what may be called a neighborhood trade, it is nearly always possible to compile at small expense a list of good names covering practically all the pos- sible customers within the radius that can be served to advantage; and by good, direct, follow-up letters, circu- lars, etc., avoid the waste of circula- tion outside that radius which is bound to occur with newspaper advertising under these conditions. On the other hand, if your business is in a small Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN = Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Do you need Restaurant Equipment, Gas Stoves, Steam Tables, Coffee Urns, Water Coolers, Tables, Chairs, Stools, Dishes, Sil- WE HAVE IT. verware, etc. Easy terms if desired. G. R. STORE FIXTURE CO. 7 Ionia Avenue N. W. Foster, Stevens & Co. WHOLESALE HARDWARE i 157- 159 Nissene ee - “15. 161 frig Nee N. W. GRAND - RAPIDS - MICHIGAN BROWN &SEHLER ‘tenet patente Automobile Tires and Tubes Automobile Acessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep-lined and Blanket - Lined Coats GRAND RAPIDS, MICHIGAN a oY ‘ ad so L 7 4 eae rr ee . Ar September 23, 1925 MICHIGAN TRADESMAN 23 town or rural community covered by a good local paper, it will be well to supplement your circularizing with newspaper publicity. Here are some suggested circular letters: Dear Sir—We want you to read the enclosed pamphlet, because you will find it a most valuable assistant in en- abling you to select a_ satisfactory heater. A—heater in many respects is like a first-class sewing machine in that it should last a lifetime. The booklet enclosed will show you the false economy of buying a cheap, poorly-made stove—one that will cost you added money in extra fuel and constant repairs—one that will cost you. endless annoyance—that will neither heat nor draw properly. This booklet tells you also just why it pays to buy a well-made, durable— a stove guaranteed to give you every possible satisfaction, that will save you fuel, save vou repairs, and save you annoyance. Read the booklet. Come in and let us show you just what we have. As- sure yourself by personal inspection that every—heater is exactly as repre- sented, made of the very best materials, in the most workmanlike manner, and a convenience, as well as a necessity, in your home. Remember, too: each — is accom- panied by a written guarantee for all time. No matter how long you have the — it will always satisfy. We are not in the stove business for a day, but for all time to come. We give the best stove value in the country simply because we want to sell to your friends and neighbors, and we could not do that if the — did not satisfy you, and them. Come in and see for yourself just what value and what economy the — represents. Yours truly. A good follow up does more, a great deal more, than merely sell stoves. It keeps your customers and prospective customers alive to the fact that you are taking a personal interest in them. If carefully and intelligently prepared, the follow-up will bring people into Then it is for personal salesmanship to land the business. Here is a second letter, roughly out- lined: Dear Sir—The proof of a stove is in its heating qualities, but back of its merits as a heater is the material of which it is made and the skill and ex- perience with which that material is used to provide enduring service. — heaters are good heaters because material used in their construction is the best that money can buy, and the experience and skill of the designers and makers represent the highest development of the stove- maker’s art. Tf it were possible to. sell heaters, we would handle them. No other heater is subjected to the test and wear and heating under such ad- verse conditions as the — must ex- perience before reaching your hands. No. other maker of heaters is willing that his product should be subjected to such exhaustive tests. The — heaters cost more than other makes selling for the same price, but your store. primarily the better we are more than repaid by the knowl- edge that — quality means all that is best in modern heating stoves. The — heaters are heaters for every day use. They are built to stand all the wear and tear and fire you may wish to give them. We want you to be entirely selfish in this matter and pur- chase a — solely upon its merits and value to you. Let the heater prove itself; we will back it up with an iron- clad guarantee, and your money is al- ways ready if the — heater fails to prove itself. Suppose you drop in and examine the — this very day. Yours truly. For quick, immediate returns nothing is better than a series of forceful, fol- low-up letters. Nothing, that is, excep- personal solicitation; and in the busy fall season, personal solicitation is gen- erally impracticable. So you have to make your follow-up letters as much like a series of personal talks as you can. Remember, too, that a single let- ter, or two letters, or three, don’t ex- haust the possibilities. Here is a sug- gested third letter, by going into prac- tical details: Dear Sir—The important and vital features of our — hot blast heater for burning hard and soft coal are as fol- lows: Body. — polished blue steel. quires no blacking. Construction. Air tight. for twenty-four hours. Fire Door. Ornamental, mica openings. Fire Pot. Doble height, and extra Re- Holds fire with six heavy. Feed Door. In front of top. — cold nandle. The — has two screw draft, large ash pan, draw center and shaking grate front rails, independent base. The op- eration of the — is simplicity itself. Fresh air is admitted to fire through upper screw draft and hot blast tube from top. This fresh air meeting with gas and smoke from fire, burns as so much extra fuel. Come in and see for yourself why the — is the most economical and ef- ficient heater made. An early call will save you money. Yours truly. Here is another follow-up: Dear Sir—The — heater will fire for twenty-four hours. The — is so constructed that there is no waste fuel; it burns and converts into actual heat every ounce of coal and every bit of wood. There is no Not only does it cut your fuel hold waste. bills, but it gives greater heating power than any other heater made. Start a fire in the — and it will be roaring in five minutes. The perfect system of dampers enables you to con- trol the heat, and we guarantee the — will hold fire for twenty-four hours. Why not give us a call and see the — for yourself? We can tell you just what you want to know about correct house-heating, When you buy the — you are under no obligation to keep it unless you are fully satisfied. That’s a fair proposition, isn’t it? Will you call and look at our exten- sive line of — heaters to-day? Yours truly. Victor Lauriston. GRAND RAPIDS PAPER BOX Co. Manufacturere of SET UP and FOLDING PAPER BOXES G R A N -D K A FF BS M FF € HH GAN TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 1ONIA AVE., S. W. GRAND RAPIDS, MICHIGAN THE 801-611 Rain through swinging windows KEEP THE COLD, SOOT AND DUST OUT i Install “AMERICAN WINDUSTITB” all-metal i Weather Strips and save on your coal bills, make | your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Telephone 51-916 Grand Rapids, Mich. RE RTS erE ae eet ie 0 AORN TIRO Pte Sa tN ORO, Citz. Ibs. of . «4ing Paper Good Writing *]|O@ For the Home, School and Office—pure white bond, very little trimmings—all writing paper— properly styled the Economy Package. Also good for mimeograph and type- writer use. Easily matched in enve- lopes. Try your local dealer. If he cannot supply you pin a dollar bill to this advertisement with name and ad- dress and we will send either size postpaid. Merchants write for prices. KALAMAZOO VEGETABLE PARCHMENT CoO., Kalamazoo, Mich. Two $1 Sizes 5 Ibs., 500 sheets letter size 8x11. 5 Ibs., 450 sheets legal size sidiinatteale The Mill Mutuals Agency LANSING - MICHIGAN STRENGTH ECONOMY \) \V/ \Z ANN AW Xe No OS REPRESENTING THE MICHIGAN, MILLERS MUTUAL FIRE INSURANCE CO. AND ASSOCIATED COMPANIES Combined Assets of Group $30,215,678.02 20% TO 40% SAVINGS MADE IN 1923 Fire Insurance —All Branches TORNADO - AUTOMOBILE - PLATE GLASS 24 MICHIGAN TRADESMAN September 23, 1925 Yi Kunte — = ~~ = ANN es SUN SUVRVYY) RO ANA a Zz a z OUT AROUND. Things Seen and Heard on a Week End Trip. Greenville and Belding—where can you put your finger on two near-by cities which get along with so little friction as these towns do, They have their good natured rivalries, to be sure, but I cannot recall when either city has ever cherished any permanent bit- terness toward the other. This is all the more remarkable when it is re- called that the two towns did not grow up together—that Greenville was a good sized city before Belding was even brought into existence by the famous brothers who founded the town as a memorial to their hard working and far seeing father. Few strangers visit Greenville dur- ing the summer months who do not circumnavigate Baldwin Lake, thereby creating niche in their memories in token of the energy and genius of the men who conceived and created so beautiful a driveway. The banks of Greenville are bursting with the savings of plain people—thrifty workers in the provident farmers whose broad acres bespeak the prosperity of the devotees of agricul- ture: her merchants carry ample stocks which are thoroughly up-to-date; her factories are conducted with great skill and success; her churches and schools betoken the moral character and edu- cational appreciation of her people; her streets, wonderful shade trees, lawns and homes, equipped with all the creature comforts of the age, fur- nish an accurate index of the high liv- ing standards which have long been a distinguishing characteristic of the metropolis of Montcalm county. The same conditions exist to a greater or less extent in the neighbor- ing city of Belding. Her factories are more beautifully embellished with shrubs and lawns and the architecture of her main street is more uniform in appearance, but she has no near-by lake to develop and embellish, as Greenville has, although she has done the best she can to make the river front available for park purposes. The recent installation of Mrs. Wm. P. Hetherington as manager of the Hotel Belding naturally recalls beauti- ful memories of her lamented husband created during the many years he con- ducted that most excellent place of rest and refreshment. No more oblig- ing host ever gave a glad hand to greet guests than Col. Hetherington. From the time of the guest’s arrival until his departure, no feature which would contribute in the slightest degree to his pleasure and comfort was ever overlooked. He was never obsequious —never undignified—but his willing- a pleasant city and wide ness to serve in the highest sense of the term was always in evidence. Nearly twenty years ago I started for Belding for Sunday dinner. Within five miles of town my car broke down complete- ly I gladly availed myself of the courtesy of a passing tourist to get to the hotel, where I poured my troubles into the willing ear of the genial land- lord. He admonished me to forget all about the broken car and eat my din- ner in peace, during which time he would have everything arranged. On leaving the dining room he led me to the sidewalk, where stood his own horse and carriage, occupied by the best mechanic in the town with a full complement of tools. Two later I was .headed back toward home. The next day I mailed him a blank check, with the request that he fill it out in such amount as would cover all his trouble and expense. Greatly to my surprise, he took only enough to cover the cost of the dinners furnished my guests and myself. On my next visit to this hotel I undertook to recompense him for the use of his horse and car- riage, but I might as well have under- taken to dissolve a chunk of adamant in a glass of water. Col. Hethering- life was replete with kindly thoughts and good and memory is a precious inheritance to the appreciative people of Belding. hours ton’s deeds his Another sterling character I look for in vain every time I go to Belding is Frederick A. Washburn, who entered the Great Beyond about a year ago. No more genial man ever lived than Fred. Mr. Washburn TI al- ways felt that we had among us a man who represented not only high civic virtues and generous personal traits, but also a certain purity of soul and singleness of heart which made him almost unique. To such a man, how- advanced in age, it is a keen pang to feel that he will never again grasp you by the hand and whisper words of hope and courage in your ear. Washburn. In ever Another man I miss very much when I visit Belding is T. Frank Ireland, the hardware dealer. Unlike either of the two men above mentioned, he made a deep impress. on my mind because of his sturdy integrity and patient indus- try. Whether one agreed with him or not one could but applaud his cour- age and the stoutness of his defense of any cause to which he gave himself. And it was never in any selfish seek- ing that he came forward. It was for his business, his city, his country or for a principle which he believed to be right. E. A. Stowe. —_—_ ++». Probably the most promising class of men in_ this are politicians, country the The HOTEL PHELPS Greenville, Michigan Reasonable Rates for Rooms. Dining Room a la carte. GEO. H. WEYDIG, Lessee. CODY CAFETERIA Open at 7 A. M. TRY OUR BREAKFAST Eat at the Cafeteria it is Cheaper FLOYD MATHER, Mer. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Muskegon $23 HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, .§ Proprietor Mgr. Michigan Columbia Hotel KALAMAZOO Good Place To Tie To Hotel Whitcomb J Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN The Durant Hotel Flint's New Million and Hall Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stup. American plan. Rates reasonable. WILL F. JENKINS, Manager. Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 178 CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commersial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES. $ $570 up with bath CAFETERIA IN CONNECTION 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL Rates $2.00 and Up Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL - Everything that a Modern Hotel should be. With Bath $2.50 and up. European Plan 150 Outside Rooms $1.50 and up ‘ HOTEL CHIPPEWA New Hotel with all Modern Conveniences—Elevator, Etc. Hot and Cold Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 HENRY M. NELSON Manager MANISTEE, MICH. Dining Room Service HOTEL BROWNING GRAND RAPIDS Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. Excellent Culsinge Turkish Baths 150 Fireproof Rooms Rooms with bath, single §2 $2.60 Rooms with bath, doubl = None Higher. ee ae WHEN IN KALAMAZOO Stop at the rican Deets Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, f*7xr. oe l> . any « t> , any September 23, 1925 MICHIGAN TRADESMAN 25 Full Details of Programme For Hotel Convention. Kalamazoo, Sept. 22—The stage is all set for the annual convention of the Michigan Hotel Association, which will be held here on Friday and Sat- urday of this week. Reservations have already been re- ceived from 150 prospective participants and indications are that the number in attendance will exceed 250. The program as announced is: Friday, September 25. 9:30 a. m.—Registration of members at Burdick Hotel. Guests will be ap- portioned to the various hotels on ar- rival, but the opening session of the convention will be called at Burdick hotel at 9:30 a. m. sharp. There will be the customary invoca- tion, roll call of members, reading of minutes, address of welcome by Geo. K. Taylor, mayor of Kalamazoo, re- sponded to by Charles H. Stevenson, Hotel Stevenson, Detroit. The various committees will be av- pointed by President Walter J. Hodges 3urdick Hotel, Kalamazoo, followed by his official address. Reports by the Secretary, Treasurer and chairmen of standing committees will follow. Addrss—The Hotel—a Business, by David Olmsted, with H. L. Stevens & Co., hotel architects, Chicago. Address—The Tourist Camp and Its Problems, by W. L. McManus, Jr., President International Association of Tourist Camps. Address—The Dixie Trail, by Stacy Hill, Hotel Gibson, Cincinnati. At 11:30 a. m. the convention will adjourn to allow members to visit ex- hibition of hotel appliances in Burdick Arcade. A buffet luncheon will be served in Burdick Hotel dining room, at 12:30, courtesy of Hotel Burdick. At 2 p. m. the entire delegation, in- cluding ladies, will embark in autos for a twelve mile ride to Gull Lake, stopping en route at Gull Lake Country Club, for the purpose of taking a proup picture, and leaving such of the mem- bers. as desire to enter the annual tournament for the Michigan Hotel As- sociation cup. The remainder of the participants will continue on the trip to Gull Lake, where they will auto- matically become the guests of Dr. Frank W. Holmes. Dr. Holmes for- merly conducted the Gull Lake Hotel, which was completely destroyed by fire several weeks ago. Prior to this dis- aster he had invited the Association to become his guests, and he will make good with temporary quarters. The afternoon will be devoted to boating, bathing and other sports, and promptly at 5:30 the assembled guests will sit down to a genuine wild duck dinner, with his compliments. After dinner there will be a dancing party in the hotel pavilion to the music of Fisher’s orchestra. Saturday, September 26. 9:30—Address: Interstate Hotel Pro- tective Association, by Charles W. Dull, executive secretary Illinois Ho- tel Association; discussion of this ad- dress will be by J. Tupper Town- send, Hotel Whitcomb, St. Joseph, fol- lowed by J. K. Blatchford, secretary Hotel Men’s Benefit Association, Chi- cago Address—Over Activity in Hotel Building, E. M. Statler, Hotels Statler Corporation. Address—John D. Martin, represent- ing United Commercial Travelers. Question Box—Conducted by John A. Anderson, Hotel Harrington, Port Huron. This will probably, as usual, be the outstanding feature of the en- tire session, as many problems of in- terest to hotel operators will be dis- cussed from various angles. Address—Economies of Heat and Power Production in Modern Hotels, by Egbert Douglas. 11:30 a. m. Adjournment to attend hotel exhibition, followed by luncheon for ladies at Columbia, courtesy of Frank Ehrman, proprietor. During luncheon tickets will be distributed for matinee at Fuller’s theater, for the pro- duction of Seventh Heaven. At the same hour—12 m.—a men’s luncheon will be served at the Park- American, courtesy of Ernest McLean, manager. The final business meeting will be held at the Park-American, immediate- ly following the luncheon. The pro- ceedings will include election and in- stallation of officers, report of resolu- tions committee and report of Charles H. Stevenson, member of executive council of American Hotel Association for Michigan and Illinois. The remainder of the afternoon will be given to sight-seeing, golf and other amusements. At 7:30 p. m. the annual Association banquet will take place at the Burdick Hotel, with the usual toasts, followed by dancing in the Burdick ball room to the accompaniment of Fisher’s or- chestra. The Kalamazoo Hack & Bus Co. has extended the courtesy of free taxi service for all Association members between depots and hotels and between hotels on display of badges. The time limit on parking of cars will be overlooked for all cars marked with stickers which will be provided. Ladies will be included in all lunch- eons and social features. As before mentioned, there will be an exhibition of hotel appliances, ma- chinery, etc., in the Burdick Arcade, continuing throughout the entire two days of the convention. President Hodges insists that all fea- tures of the program shall be pulled off on schedule time in order that all discussions can be digested without a stampede. A full report of the proceedings of the convention will be supplied the Tradesman for perusal next week, in- cluding a summary of all the salient features of the addresses and discus- sions. Frank S. Verbeck. ——_~>-~- Plans For National Druggist Con- vention. Detroit, Sept. 22—Plans have been completed for the fifty-first annual con- vention of the National Wholesale Druggists’ association to be held in Detroit Oct. 4 to 8 at Book-Cadillac Hotel. Harry Skillman, chairman of the en- tertainment committee, announced Sat- urday that delegates will enjoy a pro- gram worthy of Detroit’s reputation as a convention city. The Orpheus Club Chorus of forty voices, one of the best known male choruses in the country, will open the convention Sunday with a concert in the Book-Cadillac, the remaininy days of the convention will be filled with social and business activities and sports. The visiting wholesalers will have the opportunity to visit Detroit’s big drug plants and see their goods ac- tually in preparation. Following the morning business ses- sion Monday there will be a golf tour- ney for men at the Grosse Ile Golf and Country Club, and a bridge luncheon for women at the Detroit Yacht Club. In the evening there will be a formal ball, following a reception to President and Mrs. Sewall D. Andrews. Jean Goldkette’s orchestra will play. Tuesday’s program includes an au- tomobile trip for women to the Grosse Pointe Country Club, and a tour of the city. by the delegates Wednesday, the visitors will make a boat trip to the Flats, followed by luncheon at the Park-Davis laborator- ies and inspection of the factory. Fin- zel’s orchestra will accompany the ex- cursionists. At 9 p. m., a fancy dress ball will be held in the grand ballroom of the Book-Cadillac. The closing day, Oct. 8, will find the women at the Shubert-Lafayette to see “The Student Prince,” as guests of the Detroit Free Press, and in the evening a banquet will be held in the Book-Cadillac to wind up the conven- tion. —_> ++ Discontent with your. condition comes from lack of appreciation of our advantages. In getting new customers and in holding the old it is worth while to remember that men like to keep on buying at the same store as long as everything is all right, while women like to shop around at different stores anyway. well edited. choose. copy service. should investigate sibilities. are interested. WAYLAND Progressive Merchants Are Using Store Papers Increasing numbers of Progressive Merchants are using Store Papers in their advertising as it answers all of the requirements of good advertising, if printed properly and We specialize in Store Papers for General Stores and De- partment Stores, and our Copy Service is profusely illus- trated with cuts of nearly everything in your entire line. We have many different, timely headings from which ‘to The work of preparing the copy takes only a few minutes of your time instead of hours, when you use our Manufacturers and Jobbers are cooperating with us to make the service a success (not for us, but for you) and you to learn of its business-building pos- The cost is less than you would pay a printer for the work if you did all of the copy writing yourself. There are many apparent advantages in Store Paper Ad- vertising that we will be glad to discuss with you if you Write or wire for details MOSHER Sales-Service A Business-Building Service for Merchants : MICHIGAN Store Fixtures For Sale Clothing Cabinets, Furnishing Cabinets, Hat Cases, Floor Cases, Office Furniture and all Store Equipment. We are retiring from business in Grand Rapids and want to sell the above at once. Carr, Hutchins, Anderson 48 Monroe Avenue tN oY MICHIGAN SF ‘> Yes — DRUGS“ DRUGGISTS SI 1 renee. CLS = D ys (cet ve a 1 p prio) i (3 ni — ay —— € WN) 7236 CH} A BD — — — NLA, e ? ved) NDRIES| ino s [s t oe! oe ZZ Advertising Copy That Brings Bsiness. Written for the Tradesman. To interest people, advertising copy must be specific. Too often the ten- dency of the beginner in advertisement writing is to deal in glittering general- ities. That fact was impressed on me a good many years ago. I had drafted a half page advertisement of a drug sale—the new proprietors were start- ing on their career by clearing out a lot of old stuff at bargain prices. I smalled together the copy in genuine “whoop-er-up” style, starting off some- thing like this in letters a couple of inches high: HUGE SLAUGHTER SALE! Ten Per Cent. Off Every Article in Stock. That advertisement, to be , frank started in the air and never came down to earth. The newspaper proprietor welcomed the advertising contract—the store un- der its previous owners had never ad- vertised—but he was shrewd enough to realize that, in order to retain our business, the advertising must produce results. And he was honest enough to declare, point blank, that the sort of copy I showed him wouldn’t produce results. , “See here,” he said, “what people like to read about are the specific bar- gains. Tell them what you've got; and if price is to be the feature, quote your regular price and your special sales price Take a lot of specific articles, and quote specific prices on them—” The revised advertisement pulled; just because it was filled with specific stuff—specific talks about specific ar- ticles, backed by specific price quota- tions. Be specific is a very good motto for the merchant who sets out to write his own advertising copy. The reason why a good many mer- chants don’t advertise is, not that they are afraid advertising doesn’t pay, but because they are afraid they can’t write the sort of advertising that does pay. They regard advertising as an art which has to be studied, preferably in a college, certainly with the aid of an infinite number of textbooks and a great expenditure of midnight elec- tricity. Now, advertising ought to be studied by everyone who has use for it, and particularly by the man who under- takes to write advertising copy for his own business. The more a merchant studies advertising, the better copy he can turn out. But no merchant should allow himself to be frightened out of using printer’s ink by the fear that his ignorance of the “art of advertising” will cripple his efforts. For advertising isn’t an art at all—it is a plain busi- ness proposition. You may now know, theoretically, how to advertise, just as you know how to sell goods behind the counter. You know that, in selling goods, your first business is to get the customer in- terested and your last is to get him convinced. Advertising is merely sales- manship transmitted into black and white; and salesmanship is merely commonsense dealing with people to whom you want to sell things. The proposition in its outlines is simple as A-B-C. You lead off with a phrase that will grip the reader’s attention and direct that attention to what you want to sell; then you pro- ceed to tell him about the goods. Final- ly you clinch his interest with a price quotation and you leave him with the suggestion: “Buy right now.” Your space is limited. Hence you have no room for flowery expressions. You must stick strictly to business, and you can’t afford te wander away from your theme. If you are advertis- ing hair brushes, you must start with hair brushes, continue with hair brushes and finish with hair brushes. And you must stick resolutely to the most essential and most convincing hair brush arguments you can com- mand. Yet this does not mean that you should be satisfied merely to describe your article and quote the price. The nearer you get to the individual read- er’s interest, the quicker you can con- vince him. What the individual read- er is interested in is—the result which the goods will produce for him. For instance “Clean White Teeth”’— everyone would like to have them. “Protected against decay”—that’s a de- sirable point. The essentials are “a good brush and a good dentrifice.” Then tell about your special brush, and the dentrifice you are featuring. Tell in a sentence or a phrase, that hun- dreds of people have been helped to secure good, white, non-decaying teeth by the use of just such equip- ment. And, finally, quote the special price you are giving on the combina- tion—and drive home the suggestion “Do it now.” There you have, in correct sequence, the synopsis of a good dentifrice ad- vertisement. Put in a few forceful, convincing words it will pull. The good copy writer deals in posi- tives, rather than negatives. He says “Buy it now” rather than “Don’t de- ” A good advertisement demands positive suggestion throughout. Ad- vertisers learned that fact long ago; that is why they devote their space to boosting their own goods instead of knocking their competitors. Make lay. TRADESMAN your advertising bright, forceful, posi- tive and optimistic. The average advertiser whose space is small will find it best to confine each advertisement to a single dominant topic. It pays to talk effectively about one thing rather than to drive ineffect- ually at half a dozen. But this does not necessitate the advertisement writ- er confining each advertisement to a single article. Thus in a dentifrice advertisement he can deal with the en- tire line of tooth pastes, powders, wash- es, brushes and incidentals; a confec- tionery advertisement may feature pur- ity and give prices, not merely on chocolates but on Turkish delight, pea- nut crisp and a lot more; an appeal to smokers may cover the whole range of the tobacco trade. The point is: col- lect a dominant theme and specify the goods that link up naturally with that theme. And learn, if you can, the valuable knack of giving, in a single phrase, an attractive picture of your goods. Three or four words of terse, vivid descrip- tion—words that will make the reader thirsty for that new summer drink you feature at the fountain—help a whole lot to give your advertising that “pull” which every good advertisement should have. Don’t try to be “polish- ed” or smart; talk to the reader of that copy in the same sane, direct, convincing way that you talk to a customer on the other side of the counter. Victor Lauriston. —~+ + >___ Michigan Board of Pharmacy. Lansing, Sept. 22—The Board of Pharmacy will hold a meeting for the examination of candidates for regis- tration at the Knights of Columbus Auditorium, Grand Rapids, Tuesday, Wednesday and Thursday, November 17, 18 and 19, beginning at 9 o’clock a. m. of the 17th. All candidates must be present at that hour Applications must be filed with the Director at least ten days before examination. Applications of examination and blank forms of affidavits for practical or college experience furnished on re- quest. Fee for Registered Pharmacist, $15; fee for Registered Assistant Pharma- cist, $10. Fee for re-examination: Reg- istered Pharmacist, $3; Registered As- sistant Pharmacist, $2. There is also a Certificate fee after passing. Regis- tered Pharmacist, $15; Registered As- sistant Pharmacist, $10. The next examination will be held at the Detroit City College, corner Hancock and Cass, Detroit, on Janu- ary 19, 20, and 21, 1926. H. H. Hoffman, Director. The following candidates passed the examination for Registered Pharmacist at the August meeting: Walter A. Bergman, Escanaba. Leon A. Katzin, Detroit John A. Kerr, Ferndale Lester E. McCullough, Detroit J C. Monroe, Jr., Williamston Marki T. Piaskowski, Detroit Oscar A. Stensaas, Ishpeming Ellen M. Alway, Ann Arbor Raymond F. Carman, Imlay City Frank G. Case, Detroit Allie E. Corey, Ann Arbor Donald E. Davis, Detroit Alfred deGuise, Detroit Burton A. Groff, Lake Odessa Floyd R. Hatchew, Flint Arnold L. Kuhlman, Detroit Frederick J. Kurth, Jr., Detroit Joseph Levine, Detroit. N. C. Maynard, Gagetown Mabel E. Nelson, Detroit B. O. Oleszkowicz, Detroit Catherine Protasiewicz, Detroit John G. Thornton, Charlotte Clarence L. Tracy, Grand Rapids September 23, 1925 Walter F. Walters, Detroit Joseph Weinshelboim, Detroit Roscoe H. Wise, Lapeer Registered Assistant Pharmacist. R. A. Burke, Chatham, Ont. William Elkin, Toronto, Ont. William Finkelstein, Detroit Lugard S. Haight, Detroit William G. Hall, Houghton Donald R. Squier, Detroit Raymond Williams, Calumet Richard B. Dalton, Jackson William Drabkowski, Detroit Ralph E. Garner, Grand Rapids Rose Kief, Detroit Thomas J. Mulhall, Detroit Norman A. Simpson, Highland Park —__oo-s—__—_ Remedies For Insect Bites. 1. Carbolic Acid ~----------- 15 grs. Glycerin ~---------------- 2 gts. Rose Water —-____ 4 ozs. 2. Salicylic Acid -...-------- 115 grs. Collodion 2.2.) ose 2% drs. Spirits of Ammonia ------ 5% drs. Fluid Extract of Rhus Toxicodendron --------- 1. ac: Water (2 8 ozs. 4. Ipecac, in powder ~------- 1. de, Alcohol =0-22-000 2 1 o2 Pther 2220)2 1. Gz. 5. Bethanaphthol --------- ~.30 ers. Camphor 21.2022 2 30 grs. Lanolin Cold Cream ------ 1 oz. There are various applications recom- mended for the relief of bites from scorpions, spiders, wasps, and other in- sects. The most commonly used ap- plications, perhaps, are ammonia water, spirits of camphor, and lead water. —_\_»+2. Foot Powder. The ordinary old-time foot powder is composed principally of some such base as talc and starch, together with a little boric or salicylic acid. A modification of this old formula is as follows: Salicylic Acid 24) =) ae 6 drs. Boric Acid 22-22 3 ozs. Powdered Elm Bark -------- 1 oz. Powdered Orris ...----------- 1 oz. ‘aie 2 36 ozs. Oxygen-liberating liquids and pow- ders seem to be in favor for cleansing wounds and feet. A typical formula for such a powder is: Sodium Perborate _.---------- 3 ozs. Zine Peroxide _. 2 ozs. Tae oe 15 ozs. +22 Mosquito Powder. 1 Oud. Eucalyptus 2.2. = 1 oz. Powdered Talcum ____------ 2 ozs. Powdered Starch —.--- =. 14 ozs. This powder is to be rubbed into the exposed parts of the body to pre- vent the attack of the insect. 2. Oil of Pennyroyai ~_-------- 4 ozs. Powdered Naphthalin ~_-_-- 4 drs. Starch 20000 16 ozs. Mix well and sift. This is to be used like the preceding. ——_~-2-2——— Weed Killers. 1. White arsenic ._. 1 pound Caustic soda, powdered --% pound Dried sodium carbonate.-%% pound Prussian blue ~_-.--._-- 1 drachm 2. @hattoat 2 1 pound Swpnnr 2262 1 pound Sa ee YZ pound Sal ammoniac _... ¥% pound Sulpnur 2 4 pound Copper sulphate (dried)_.1%4 pound Mix and use generously. Ae dew 'Y o ee. a - - « owe September 23, 1925 MICHIG . AN a a For Breakfast joes TRADESMAN e substitute of c Jhat ails your dog?” ; ocoa for coft ‘ r dog?” he asked tl twice a week a coffee hound’s ow : the 27 Ss s owner, W ES i es ee Hoh hele jist : HOL ALE DRUG PRICE CURRENT Navy will d ‘ he Italian : : . azy,’ returned th : oubtless brin : owner unconcernedl . Prices thos / g comfort to : y: quoted are nomin e who rage against caffei i Gut lacinc al, based on market the da : reason given is that coff im the howl" ss won't make a dog oe : coffee does : Acid contain enough nouri s not M a ourishment. This 2 “Ves, Dit oes Boric (Powd.) -- 15 uavendar Flow__ 8 50@8 75 most wey auetene ft t. This al- : = t that dog is sitting on Boric (Xtal) ---- 15 g 2 Lasanans Gar’n 85@1 20 Cinchona ___..- a @1 10 have told the Ital ood specialist might “@"4P™"r a Carbolic __.--- OSD tines, a bh. Bo oo Colchicum @1 80 e Italians lon | ag 4inseed, bid. bbl eGo fe f g ago. Ameri- Ee ne ee ae 68 @ 70 Linseed, 1 oe @1ii ubebs ~..... cans fe : ke Tl ; , bld less 1 206 ‘ mee ----- 3 , however, are inclined to point Ss 3" @ 1b a i ot Pee 91 a out that the lack of : : pray For Flies 15 § Linseed, ra. less 1 17@1 3 Gentian __- not so much i nourishment lies Eucalyptol ; T oue % Naneeese artifl. ox @ so Ginger, D a = * s n ic Gi oa ae ae tg Tae a eats : ' ' (oe ae a ealies as in the in. «(8 0 Bereamiot - mae m0 parts rtaric -------- 40 g go Olive oot i 281 50 oo . a1 wo sae ance served with it. eg ¥ parts w. Ammonia ph aati : Gusec, Animoe. @2 60 ———- Europeans still cli ee 10 parts ae te i ig (ORY. orga 2 75@3 00 Jodine ----------- Huston that a roll Icling tothe xy; gne water ------------ 50. part Water, 2 on — oom ,sreen et Iodine, Colorless «* with coffee (or, a oo of bread linety per cent. alcohol ~.100 pa pee Bye - = Se Ss 2 Sweet __ 5 dogs ge irom, Clo. ——.- ci . 8 , as in this case, cocoa) Add parts Chloride (Gran.) 10 e Soe eae w2 69 Kino ------------ saga an adequate morning | d one part of this essence to 100 %@ 20 Pennyroyal com’] 1 00@1 20 Myrrh - @ie A few Ameri : meal. parts of w ce Bal Sey 4 Game wk Niue Voces... @2 50 ica water a : alsams Pepperr 09 KAI? ee Nux V . te wel ns with queasy stom- room frequentl nd spray about the Copaiba ———--—. 0@1 3 Rose, pure a 13 30g a a. ---- @1 65 oo er of the same mi ntly. Fir (Canada ® Rosemary F oi & Dennen t mind. Cer- Fi ) _ 2 56@2 80 § y Flows 1 25@1 Opl @3 50 ainly there 8 breakfa ; : i eee Nephi de pls Nt titan cowed, 0@ 65 Whiting, bbl. __ “a 3 enn pe i wat be likely to think that > rice powd. -.. @1 00 Potassium v hiting . . — ou? 4% | oni gobs” will derive little 0 $F este é : Flowers mceshanate _ Cee focus - 3 05@3 28 nF change in their early BRINGS YO a aay we 15@ 26 ~~ oe morning di arly U TRADE amomile Ger.) 20 romide -- : g diet that may give them a Chamomile Rom. - oo ao ph ew more calories and vitami a © Chlorate, gran’d 23 Y lacks the substanti 1 vitae, Dat We buy and sell Acacia OOF ial ales r —e ia i : : ; ; canara wseat satisfaction of a kinds. Merch sell property of all Acacia, 50@ 55 Ceaatle oe 16@ 25 Acetanalid _ i eal, and at the same ti Succi rchandise and Realt Acacia, Sort 60@ 65 Cyanide 30g 99 Alum ———— “7 © prives them of the mild soe nite pecial sale experts and a ee. — Doadenca * = Permanganate — oe = Alum. powd. and 8@ 12 i Ww : . . oes russi an u é x - an they get out of the coffee bean ich Big 4 Merchandise Wreck Aloes (Cape Pon ep Prussiate, wie FE geround —___ 09@ 16 ee. : com 11 Twamle ers oes (Soc. Pow. eiphate | a8 trate |__. z GRAND RAPIDS oe aloes (Soc. Pow.) 66@ 1000 ne a6 Bors xia ar 54@3 69 Bad Place To Loaf. MICHIGAN Pow as e powdered A. kind-heart : Camphor ------- 1 05@1 P Cantharades, po. o7@ 13 a dog howhi rted gentleman, hearing SIDNEY ELEVATORS cop ce ae Roots Geos uae 25 f owling mournfull i Will red ac, pow’d — Mes Capsicum, pov - 2 09 : . y, decided uce handling e Hino - @ 90 Alkanet - a a Cae Si pow'd 48: = ee the animal’s ailment ey ae work af make motes Kino, powdered = a Blood, powdered_ 35@ 40 Carming | ---—- 00@7 60 ound the d i++] : and = instructi ed. Plans Wiehe ae 7) Nageesdhi Te ee . Cloves —— o@ a og sitting calmly upon his elevator. Witte sent with each Myrrh, powdered @ 60 Ble ampane, pwd ae S Chalk oe 50@ 06 1a h stat: Ge » 3 : unches, but still we ments, giving kind ing require. Opium, powd @ 66 Gentian, powd pie 0 Ghrarot pared. 14@ 16 ae emitting agonized _ ef, platiorm Pure, 30 PRESE 20 oz. Jar, stuff cs Pure i ca 00@30 0 cream ock fo Ib. 87 as, 100.2 60 o g * 4 pails RVES ar, stuffed 7 75 60 i: in Pe Vs 0 Butter as 1b ‘i Rub a oz. ee 29 \ : oe ad dz. : erces : .. eac : a ae : Pure ¢ of a 30 #8 700 50 Ib tubs _._advane 19% oan te apnea 78 Rub Nos (mwa Uo TABLE i uckeye oo doz iu > 20 Ib. tubs - ae : aker Salt, 280 lb. 4% Sos ‘i ieee, 18 | ‘ ro & ee fs ; 0z., doz. in 10 Ib. pails __—- vance “4 . 280 Ib. bbl. 4 40 Spotless Cl pre, 18 Lg 385 Pep & Perrin, large- P uy « z. 2 35 5 Ib. pails ~-aaverice 3 1 4 10 ‘on Oz. eanser, ab 4 00 Fenner rin, small__ : 90 8 L. a vance 19 Sani Flush, Td 8, Oe — i oz.,, per doz ASSES en Ib. pails a te Sapolio, 3 1 aon 3 85 Tobasco tat ee 1 60 OL Lee 37 Pan eater japzihdvanee : Soapine, 100, 1 rie &. ot --— 2 40 © EOMARG pmcound. tate Me Snowbo} 100, 12 oz. - ais acd oe ain a ott | anne. B Sz tubs -—-- i: Snowboy, a ined 7 a oe pa — 2 70 oo Luck, a”, Brands Boles. ausages -- 14% Speedee oe Large oz. 4 00 apers, 2 0 ae 5 20 a Luck, 2 - — 98 Fran oc ee Sunbrite one a @ S6 oo 3 15 y saa fr. 28 Veal fort 45 17 "ia ao Japan « Ba Delicia, en D7 Veal oo 18 sp - 475 edium . Vv cia, 2 noe 231% Heanen Jelll -— oo = Wh ICES. aoe an_ Westenb ------- 28 Bel adcheese a = Allspi ole Spice a T ae Ee net Carload rugge B 8 oz Car-M H NeCSe ao 2 Clov ce, Jamai ni: Raney 7@A46 i 24 A doz. so — eeeene or Meats | 16 Sean Gases @1 £ tb. hae a Tc . 54@63 Ah * 12 . pails - ase ee a i Cassia, ae of cg. Sifting —-—- 56 = 12 2 Ib. pale one oo _ = oo elie oe @40 Choice ae 12 UCOA 3 14 Ib pails 6 eos Cali oe eef . oe Ging r, Africa .. doz. @ s Fancy er 3 MJemaRcatine a 25 lb . pails - n crate — eo Mace | : ire eee bee y Tee 32 , ee OLEOMARCARINE A PY Ib. ins ee Pela oe eT OH Mixed ‘wer = . * Geyton —— 42 r ee i ee oiled Hams 2 Mixed, oe eae @1 00 +, medium LEUM PRODUt Ladi Hams ___- 30 —— Ses pkes. dee ___Engli --- PR need as 32 Nutmegs pkgs., a ~ @22 Cong glish Breakfast 65 Nucoa, 1 Hagges a M tron Barrels — - Zoe if - au case, 24, 2 Nutmess, 108.110 sa oo Congou, Medium N Oa, It a osi [ee LS 1 re Cé ae ; l er, fey - . aun We SC ‘ong: ce 10ice eat « d, nr Sac 97 = Tank Wa na 12.1 ewes Bi 30 @39 as on 8 46 Sue as a o70 gou, mae 35@36 - e ‘ “ > ay ag ‘ : , . i SS au 95 Yo é i Nut ao5 — edie x. 2 Seay Gas 19.7 Condensed” N Meat 0@22 00 Pee — pe ante __ @18 Choice —-------- : . | i pecial agen 2 Pe Peers eb. Naphtha a ear a Bak Ta = et Ginaes pc . a ancy en 36 eon nnn a ie ted nets Ce at in glass un a . Wor | Mustard RE a M25 2 @ MAT % nte E 41.2 Ss 31 CES Mac a a Cc TW 50 t Swan, 144 CHES r Black ngine 23.2 Cooked { ao pee | ute Yoana o28 cee 2 _ “trons @olarir } ena a ai : ; Sevmi co snes, Polarine 13.7 % bbls. - in Vine i i Pe a oe @l 28 Wool. 3 aie cone -- Searehiignt, io ‘old . % pbis., 36 ibs. wig ban ey So ou of ne ae oaths — Red go ai antag 60 rine ~ bbls. [ii 1 55 ly 4 Bennee wa on a Sie 48 1, a Ohio me vie 144 bx 5 . bbls. ----—-—-----—- 2 75 ) ORY ==] Paprika Cayenne ade aa or 40 one — Ohio Rosebud. piv red . Iron Barrels Kits oe = i SALT ka, Spanish —-- @32 Lhe Se me a 0 Medium 2. ° . 15 e. S Speen : woes ni aan 8 oo 24 ida Tip, oak tc 6 60 -phamegg a J © 4 5 ty Iba. ._- " SS y Chill P Seasonl @42 e Wine, a grain 25 *. coke ee e415 Specia — oz bis., 80 a ie Buin 340 ee Celery owee isc" Ni wIc grain 19 ) _ N fae | i. 42 eter hea ce ee 66.2 ar per wags ee ; oo Bois ee prac or 5 40 Sage. 2 3 07. “+= No. 1 psa bead None S$ E MEA 95 Transm oe ek 68.2 B round s De 7 0 100-3 90-21% | og G eB OR anna nnna-— gp No 1, per gro non Quaker uch, 4 T Fin a oe 70. 3eef, na set _ - @42 %-R % tb. he sks. a 30 (N . 2, per Dea 15 : r, 3 doz. : ol, 4 Oil 0.2 Shee iddles [ 4@e his 280 Ss. =. € 65 Garlic anna . No. 3 r gross a. be ) uibby [ac doz | 6tr Finol OZ. Ca __.. & eep, @ , set 14@26 A-B 980 Ib. bulk: ° *onelty ee 1 35 P. . per eS 0 i . Ke . case . P , 8 02 ns, do 2 ‘ skein _. 25@3 Butter | balk: 6 05 Kite ly a o- 1 eerless gross aon Eb Ge we _. Og wet, af 2 ecnaas ton th a 7 Fancy B! RICE 1 75@2 a AA-Tiutter ; - ‘ Laure! Bonauet Sao 8 = Rochester, No per. a Z ) SSES 4¢ =6Parow x, 40, 1 + aa a--- 8 Fancy slue Ros N n. 50 1b. bt co! 00 Marjora eaves ___- 450 Re chester, No. 2, do - 90 ax, 20, 1 ip. ot ; SS ee . a OB ie No. i Meditim? Bb aa ye ee 1 — le 20 spe tiga aca 3, 4 a « Cis £2 ROLLED 1 aoe oe sk seh, 70 i 2%, 2 om me. a ee 90 wo As 0) \ sf Steel So OATS 06 Cases one ube lb. farm 47 Tumeric, 21g es = B geo aa 80 _ S Pat, Todiz sory, 24-2 cart “2 0%. ee us! ask ania Finke. lb. sks. 3 Base 25 24-3 oo 1 STAR ae iret narrow oo 18 Reg Fam, 2 50 Bane ih oF oS 40K c v dan See band, M 50 fe rays } No. 5 "4 cans to rane. 50 galic ae 800 co -- 18 50 Mid cop FISH 2 25 Oo va, 100 b 44 box 1 35 ae pi neo i No 33 2 cans case 3 00 yn kegs unt 10 00 - dles ISH ctagon ae 1 00 No. 2 patent Riera 00 / > No. i 24 ee Ae 3 = 30 _ eon oo Om ee Ta we” 15 Bladen ap nee co 4 90 agen “pat, “brush hold Zz wi Ya , 86 cans oe cs. 3 . re 3000 _ a 8 la % Ib Pure -- 15" aeke a at — $ 20 1s oe Oe rd 2 90 ; New Orieana 3 00 eres wooo oe Ge pgm BE ethabe Be Wpox 8 79 be, Cot. Mop Halla & 6 Ch pen 600 Siz i cides, oo «WW a ee Qieste a ac | sm 5 : Corstens ae size, Ma aa rrole, Cod Pare 29% | tues ige. 3 45 10 at. Gal Pails eads 3 00 oe + 2--- i one ---- od 7/2 me roa, 728 fer : 2 Galva ; on oe 7 on ee IPES. 14 00 Mixe olland H = ie yeilos 72s, box at. Galvé oe Dove sn ti en — 3attle Axe G CARD 29 Queen. i bbis. __-- 1 10 a taken 100, 19¢ 400 ¢ Penick G oe eee [eg 76 30 Nove. 36, 2 lb. W nS. lue Ribbo. er do s Milkers Ma 10 25 oo B free _ e, 6, 10 lt olden S 16 at. vin Be Get Ir 3 10 : , Dove, _ 2% Ib ue L. 5 60 Bicycle oo ee - M. 4 Kees ---==- 17 50 Villiams a a. om 32>? oe yrup So. CL Mop Hea = B00 ra ove ot: 2 Ib yn o6S eee os. eS eae 1 25 Mug, per 4 s 60 24 2% | sae 3 18 Mop Heads § ag 0 f nave. - 2% Ib ot 4 0 Babbitt's shag lor aa ee 7 Bis bbe. 1 05 CLEANS doz. 48 74 1% 1 pane (ood 5 ag pouee wil —o roy Palmett 10 Ib RI lack 3 90 F : doz. . scien 10 00 ERS 2 ip. cans 3 €s Mouse. Ww ood, 4 ‘ oO, 24, 2 ve L # $F RESH MEATS 27 KKK Herring 9 00 Crysta 2 2 40 Mouse. woud, 6 holes ah) , 2% Ib. 6 15 Top S oe 8 Ib i. Nowe 6, 10 lb al White Syr a Bat w tin, 5 ha eS = i poi Good Ppa & Heit fe. colo aman ae . an — 5 lb. ec Reaianet iy Pina patie tl Bie ani ee 90 Almonds, ‘Terres oe oe Ht isglt oned, 10 Ib. b ve a ans -------- oe ene i ee . 35 Saas ie oenanane ee wm, Steers & HCE isK@ts % a snacks — 20 ( P ca cans as? a 1 Tubs 218 00 ‘ Filberts ixed os ie Top Cows 10@12% l., 100 hig ng ; anick Ma ee CG laree Gi ubs ie ai ; oe < : ke E ek : ple- . Medi talvaniz " 5 Siyeepes oor a =. ee er i es ore cs ee LS € 6 3 . 10 lb. este Like Syrup roan ae eta i ; Peanuts, gen Raw = Medium... ae a ubs, 60 ont fat 24 e 24. ee pc eee 43 mall ee att 9 00 n : Pet ae 1 ( ee os a te coun at 24 5 3 as, oh ans --- oc 3 anize ce a8 Peanuts, Tumbo, ra i +r mmmon --- a erecta tog Med. me yom 6 00 i = lif sg pa Dee 51 Bann poaaiaas -- 675 ee acnne. umbo, 14 Pop _ Geet 10 Ss cy, 100 H (ane 2s 66 Bras er, i ards -* Pecans, : star” rstd 16% Cod el 2 A a Ee as cea 13 00 4 inkl _. 3 20 a Phe a Walnuts ae veleaae of Good | —------—--- oe: 19 « 2. a —" : 12 10 Ib. cans lous Doubie single __--..- : 8 00 Walrieed peanuts. 50 Sp as Deter toe an i 3s Bg Wh Gane A oe $00 st No. 1 anuts. Go ng Lamb . o g xbys, D oe ae i 1 35 of. 1h Hh cane 2 73 noe rless an 8 50 60 « > So 14 — ee 28 Shinola. ote ce 1 00 ic ih. cane... 3 33 ae --—a— 4 ot 75 ; ee a wanneannannon : 8 Eee panne 35 oe ae 00 : Almonds Shelled. Se See = won oe oat ati. 90 Blue K Corn |, ,.Window Cleaners 7 25 _ 125 iach _. Good - Mutton. __ 18 Black Silk’ 1 res wins are. No. ii 4 in. aners ag oe i? Medium -------- : Black Silk Liquid, aa 1 35 Blue nave No. 5 Le 2 48 16 in vn oY Socaee. ee Mediuii --2-2-2---—-—- 16 Enamali Paste, | z. 1 40 80 can Hie Bare Ne. | 1 dz 3 43 00 Wainu' cate “_ RU oes ee 12 ng ciaiinc Paste, — 1 25 cases, $4.80 Red eo.’ No 146 og 2a 13 4 Wood B cle et aad a : >, a . € is 3 in. 25 Buik, 3 a Peg Mata ip Baal ee ar mis Bhs canny P per case ee aie 1; mw potas haha . Buk, 6 gal. koe --- oo Medium . “ Se ae per ‘doz. 1 85 Bon Ami Pd powers | fe 381 19 in: Butter ---.---- 5 09 ee Pail avy ho a. i nid S un ee: Cli mi Ca i oe 8 enue. aple F 7 in. Butter -—-—--—- 00 suart T gal. keg Loins gS ---- 19 Vv Stove E per doz 5 slimaline ake, 3 x 375 O nge, N lavor ee 18 0 Bulk ane Le a uleanol, Snamel, az 1 35 Grandma, 4 doz. dz. 3 Orange, | o. 1% . dsicii bake: BAI 0 , 2 gal en Be OS Se Vul ol, No. 5 _ da 2 G dma, 10 Of 25 Ora e, No. 5 , 2 dz. 3 en APPIN . 25 00 | hee 850 Shoulders -—--——-- -- St canal, Ma. 16, doz 80 jrandma, 100, 5¢ --- 4 20 ange, No. 1 1 doz. 91 Fibre, M G PAP 7. Sparerits ees 30 sino ee aon. 18 an Rs, tonnes 4 00 c M 10 ------ i ch ae rire ae eee aoe - a a ioe ee oh cae be Green Lah =e man "gee os re 08 Coloni , 24, 2 I Jinx. 3 od, 24 uarge 3 20 treen Lab el Kar« Kraft oo onenanano-n 06 M » Lo + aman a ee : eo Sine ed. oe x eee 2422" 90 oe fe Be ame 4 25 ce el Karo 2 4 Stripe = 68 , Bois. -- 2 4¢ ee Box aun., 4 dz. 4 50 Kanuck ple and C 9 YEAS _... 09% 2 eee | O raicle C.. Ba . 3 60 Mayfio 2 per gal ane Magic T CAKE id Dutch 12 oz., 1 dz 8 75 wer, + === Sunlie” 3 doz utch Cl ., 1 a2 per gal 1 50 nlight oe ean. 4 2 25 s M ee Sunli < o aie 27 Gem Welds, aple. 0 Sunlight, 1% doz. ——-- 2 10 Velchs, — . gal 2 Yeast — 3 y Tages 1 : gal. ao 50 am, oe 2 86 “VeAsT—cOMPRER! 1 ts schmann, p FSSED . 00 Blodgett-Beckley Co., Toledo ____ 72.65 G. E. Bursley Co., Elkhart uu. Beller Burley & Winter, Cooksviile, Ohio 29.12 Buver Bros. Chicgeo Bishop Gro. Co., Buchanan ._. 17.90 Corbin Son Co., Chicago _.____. : 19.25 Dudicey Paper Co., Lansing 19.41 Chase & Sanborn, Chicago __ - 2hSe Constantine Cream., Constantine. 55.90 H. Lewis Co., Kalamazoo b Taylor Produce Co., Kalamazoo Nat'l Biscuit Co., Kalamazoo ____ Johnson & ly, Kalamazoo ie - Mi: J. Bens Co., Chicaso 17. Perfection Biscuit Co., south Bend 137. Proctor & Gamble, Detroit ____- 3 Producing Co., Kalamazoo ______._ F. A. Rohrer, Three Rivers —_____ Roto Speed Co., Dayton pe Rothchild Bros. Co., Ft. Wayne —_ South Mich. Gro. Co., Co.dwater_ 32 stureis Gro. Co. Stureis _..... Veller Broom Co., Hillsdale _____. Troco Co., Chicago eee) 6.30 Cottingham Bros. Co., Toledo __- 8.00 H. P. Buzzell Co., Kalamazoo ____ 10:20 A. W. Walea Co., Kalamazoo = 209-45 A. R. Walker Candy Co., Owosso 5.5 Wi'son & Co., Chicago - Peele oa Merchants Adv. Co., Adrian __.. 37.62 A. E. Howard, Three Rivers __.___. 70.00 First Nat'l Bank, Three Rivers __ 100.00 A. JT. Avery, Three Rivers ____ 4.00 Sept. 17. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Frank Shembar- ger, Bankrupt No. 2776. The matter has been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of the village of Derby and he conducts a general store. The schedules show assets of $3.077.13. of which $500 is claimed as exempt, with liabilities of $4.288.39. The first meeting of creditors wil. be called promptly and note of the same made herein. The list of the cred- itors of the bankrupt is as follows: Frank P. Deja. Derby : 2 aN Frances Deja, Derby — = oe ee Oe Anna Deja, Derby : fe - 30.00 Albert Post, St. Joseph __- = 600-80 Aber-Grimm Hdwe. Co., St. Joseph 72.60 G. C. Bursley, Niles anne .. 492.00 Vm. Barentson, Benton Harbor_ 174.00 Baitinger & Dormer. St. Joseph Chase & Sanborn. Chicago _.._._ Frank P. Cupp, Stevensvi le u Peter Friedman, Benton Harbor __ Franklin MacVeagh Co.. Chicago_ ; Ixeystone Steel & Wire Co., Peoria 737.( Moderwell Coal Co., Chicago ~ 265.00 Mishawaka Woolen & Rbr. Co., Mishawaim 222 140.00 Fred Potter, St. Joseh 2, 25008 _ 340.00 ~ 475.76 Seiber Oil Co., St. Joseph Toledo Rex Spray Co., Toledo _ Union Banking Co., St. Joseph 350.00 John Wallace Sons Co.. St. Joseph 320.00 i. S2:Rubber (Co, Chicaco |. 98 92 Evans Coal Co., Detroit oe 208 B. H. Monument Co., Benton Har. 110.00 J. KR. Biersdorf & Ero., Chicago _. 18.36 Kidd Dater & Price, Benton Harbor 20.82 Butler Bros... Chicago iol: Oe ae In the matter of John De Boe, Bank- rupt No. 2771, the funds for the first meeting have been received and such meeting has been called for Sept. 30. Sept. 18. On this day was held the ad- journed special meeting of creditors in the matter of Samuel Rosenbaum, Bank- rupt No. 2641. The bankrupt was not present or represented. The trustee wo « present by Connine & Connine. The trustee’s report under the trust mort- gage was considered and approved and allowed. The matter was then adjourn: without date. On this day also was held the first meeting of creditors in the matter ~- Marion C. Kister. Bankrupt No. 2763. The bankrupt was present in person and by attorney, A. W. Penny. No creditors were owoss9 MICHIGAN Makes Good hocolates [)atkex Thousands of Retailers say 1"! oie | cae | e-waaiila S Deserve the Popularity They Enjoy The Ohio Match Sales Co. WADSWORTH, OHIO yee TOs 1 my tH THE OHIO MATCH WADSWORTH, OHIO, A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO.. Inc. Holland, Michigan No Tools Required In the Proudfit Loose Leaf Binder, a quarter turn of the key release all the sheets in the book. The Proudfit open style of punching, allows pages to be removed or inserted in a fraction of the time required with the clumsier devices. The cut above shows how easy Proudfit binders are to work on. ‘The pages lie flat. Proudfit makes loose leaf devices of all kinds. Agencies in all principal cities. PROUDFIT LOOSE LEAF CO. 21 Logan Street Grand Rapids, Mich. $ “ - i an i i 5 { cs ae oe | © ody . iF ~ ? s ?* * “ -<« ad No i * 7 * - it © # << . o ™“ September 23, 1925 MICHIGAN TRADESMAN 31 present or represented. No trustee was appointed. The bankrupt was sworn and examined without a reporter. One claim was proved and allowed. The matter was then adjourned without date and closed and returned to the district court as a no asset case. On this day also was held the first meeting of creditors in the matter of Counsel G. Wiison, Bankrupt No. 2765. The bankrupt was present in person and by attorney, Willard G. Turner. Cred- itors were present in person and by at- torneys, R. J. Cleland; Corwin & Nor- cros; G. R. Credit Men’s Association; Norris, McPherson, Harrtington & Waer, and Connine & Connine. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter taking the testimony. H. L. Boggs was elected trustee and the amount of his bond placed by the referee at $5,000. The matter was then adjourned without date. In the matter of International Vinegar Vo., Bankrupt No. 2662, the offer of Guar- antee Bond & Mortgage Co. of $1,240 for certain items of the personal roperty was accepted and confirmed. In the matter of Edd B. Nieboer, Bank- rupt No. 2602, the final dividend sheets have been prepared and the final divi- dend is 31.21 er cent. A total of 41.21 per cent. has been paid to creditors hold- ing general claims. Sept. 21. On this day was held the adjourned first meeting of creditors in the matter of Geo. L. Slate, Bankrupt No. 2761. The bankrupt was not present or represented. The trustee was present in person and by Fred G. Stanley, at- torney. Creditors were present in per- son and by attorneys. The matter was further adjourned to Sept. 25. On this day also was held the final meeting of creditors in the matter of Nicholas Hertel, Bankrut No. 2713. The hankrupt was not present or repi esented. The trustee was resent in person. Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for t payment of administration expenses and preferred tax and preferred labor claims as far as the funds would permit. There were no funds for dividends to ordinary ereditors. ‘There were no objections to the discharge of the bankrupt. The mat- ter was then adjourned without date and will be closed and returned to the dis- trict court in normal course. Sept. 21. On this day was held the final meeting of creditors in the matter of Edwin F. Howe, Bankrupt No. 2655. The bankrupt was present in person. The trustee was not present or represented. The attorney for the bankrupt was pres- ent. Creditors were also present. Claims were proved and allowed. The trustee’s final reort and account was approved and allowed. An order was made for the payment of expenses of administration and for the dec!aration and payment of such pro rata share of the preferred claims as the funds would permit. There will be no dividends to general creditors. There were no objections to the discharge of the bankrupt. The meeting was then adjourned without date and the matter will be closed and returned to the dis- trict court in due course. On this day also was held the final meeting of creditors in the matter of Wilard A. Hoebeke, Bankrupt No. 2678. The bankrupt was not present or repre- sented. The trustee was not present. Claims were proved and alowed. The trustee’s final report and account was approved and allowed. The balance of the accounts receivable were sold at auc- tion. An order was made for the pay- ment of administration expenses and for the declaration and payment of a final dividend to creditors. The nercentage of final dividend has not been determined at this date, and upon determination of the same note of the amount will be given here. No objections were entered to the discharge of the bankrupt. The meeting then adjourned without date and the case will be closed and returned to the district court. Several Articles Are in Favor. In the good business that is now passing in the part of the jewelry trade which specializes (in the cheaper mer- chandise a number of articles are do- ing well. Necklaces of imitation pearls of various sizes, styles and colors are very active and there is also a nice de- mand for ornaments featuring seed pearls. These ‘take the form of novel- ty brooches, bar pins, etc. In brace- lets of the popular-priced variety there is a growing call for those of the rigid, hinged type, some of which are pierced and set with imitation colored stones in a wide range of shades. In articles of less direct personal adornment the call continues active for novelties in compacts, those of the sifter-top order being in particular favor. Promise in Indian Sport Coats. From present indications one of the best-selling novelties of ‘the current ready-to-wear season will be Indian sport coats. The real ones are made out of blankets featuring Indian design motifs in multi-colored patterns, and théy can be told from coats made of piece goods, which are cheaper, by the inclusion in the former of the elaborate borders of the blanket. They run from 32 to 40 inches in length, and are es- pecially popular at retail prices ranging from $15 up. So far they have been particularly active in sizes 13, 15 and 17 for juniors and sizes 14 to 20 for misses. They are expected to take very strong- ly with school and college girls for wear over balbriggan sport suits and a good call for them from girls in gen- eral is also looked for. —_—_22 2 ___ General Hosiery Outlook Better. Expectations of a broadening in ac- tual business in hosiery are being real- ized. As yet the increase has none of the characteristics of a spurt, the spec- ial news letter of the National As- sociation of Hosiery and Underwear Manufacturers says, but, though mod- erate, it is steady and general enough to warrant predictions of a decidedly healthy Fall. Each day reports from different sections of the market become more encouraging, and each day ‘the general outlook is brighter. Aside from actual buying and selling, the things that are receiving the most at- tention in the trade just now is the course of raw silk and the probability of higher prices for the finished goods as a result of the rise in the raw ma- terial. ee Pile Materials Are Favored. Thick pile materials are much in evidence in the current showings of children’s coats in the New York mar- ket, and beaver, squirrel and other soft furs are extensively used in collar and cuff trimmings. A number of houses are displaying hats with coats. For the most part they are felt or velve* and, while they do not match the ma- terials of the coats, they harmonize with them in color. A novelty in the lines made for children of from 1 to 3 vears of age, according to the United Infants,’ Children’s and Junior Wear League of America, ‘is the so-called blanket set. This is composed of a coat and hat made of two-faced blan- ket material, usually of some light shade and trimmed with touches of em- broidery. ——_-2 To Hold Autumn Neckwear Week. Business in men’s neckwear is show- ing a healthy increase, with Fall orders substantially ahead of last year at this time, according to prominent manufac- turers here. Retailers have been send- ing in reorders for both bright pat- terned cut silk ties and the higher grades of knitted silk scarfs. The re- tailers are signalizing the start of real Fall activity by the holding of “Au- tumn Neckwear Week” from Sept. 26 to Oct. 3. The slogan “‘tie-dy Up” has been selected to spread effectively the work of sales proinotion among cus- tomers. Bright colors continue to dominate in nearly all types of neck- wear. Stripes likewise hold their prom- inent position in the vogue. $1,000,000 FEDERATED UTILITIES First Mortgage Collateral Gold Bonds Series A, at par and Interest to Yield 6% Company owns and op- erates the Michigan Federated Utilities and the Palm Beach Gas Co. serving gas to eleven M‘chigan cities, Owcsso, Corunna, Marshall, Ply- mouth, Northville, Al- ma, Ithaca, St. Louis, Breckinridge. Alpena and Sault Ste. Marie. and to Palm Beach and West Palm Beach, Fla. Combined properties appraised at $2.200,000, or more than twice this bond issue. Net earn- ings for year ending July 31. 1925, more than twice interest require- ments. Current earn- ings indicate 314 times interest requirements for calendar year 1925. Q A.E.KusTERER& Co. INVESTMENT BANKERS anD BROKERS MiIcHIGAN TRUST BUILDING. citizens 4267 BELLMAIN 2435 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool in Summer Brick is Everlasting Grande Grand Rapids >aginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives function. Brick Co., Our Collection Service Must make good to you or we will. “There’s a Reason” DEBTORS PAY DIRECT TO YOU AND IT’S ALL YOURS Only the one small Service Charge —absolutely no extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich. MERCHANTS’ CREDITORS ASSOCIATION OF U. S. 208-210 McCamly Bldg. BATTLE CREEK, MICH. For your protection we are bonded by the Fidelity & Casualty Com- pany of New York City. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Business Wants Department Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order is required, as amounts are too small tc open accounts. SALESMAN WANTED We have some excellent territories open for good men, preferably above 35 years and with store management experience. We manufacture a line of Simplified Accounting Systems that are literally sweeping the country. Purely commis- sion basis and our men average $75 to $150 weekly. High class, clean, pleasant work. Write fully concerning yourselt in first letter. THE BECK-NOR COM- PANY, 1015 Seventh St., Salina, IKkansas For Sale—Hardware and grocery, Smail town, Hoiland settlement. About $8,000. Address No. 49, c/o Michigan Trades- man. 19 ONE of the most exclusive and up-to- date flower shops in Michigan. Located at ADR <«Aroor. Established thirteen years. Doing wonderful business. Lease alone will pay back purchase price in six vears. Reason for selling, ill health. Sel for cash only. If you haven't the money don't answer. Address Flanders For Flowers, 320 East Liberty street, Ann Arbor, Mich., for price. 50 FOR SALE—Hardware, paint, g ass, kitchen utensils, sheet metal and furnace business in very best location. Also buildings for sale or rent. Owned by father and son for thirty-nine years. Ad- dress Charies Cammerer, Dayton, Ohio. 51 For Sale—Two-station Lamson cash railway, in good condition. Cheap. B. 9 Steketee, Holland, Mich. 52 FOR SALE—Meat market. Good busi- ness, good location. Inquire of P. i. Green, Sunfield, Mich. 53 For Sale—Stock and good will of fine, going stationery and toy business in good school city of 5000. Located in best busi- ness section, with splendid opportunity to expand in glassware, picture framing, wall paper, and musical merchandise. Can continue lease. Other interests demand manager’s time. Graphic Shop, Big Rap- ids, Michigan. 54 DEPARTMENT STORE - IN THE FASTEST growing town in Dade county, Florida. The largest and oldest store is for sale by its owner, ‘“‘an old. timer,’ who is compelled to devote his attention to other interests Adv. terms to desir- able party. SHERWOOD Tlomestead, Florida. GRAIN elevator, feed mill. in good farming locality, forty mi'es north Detroit on Michigan Central. Price right. H. C. Schlicht. Thomas, Mich. 40 GROCERY FOR SAlLE—!In live city in Southern Michigan. Doing $500 weekly. Good ‘\oeation. Address No. 41, c/o Mich- igan Tradesman. 41 HODSON, yo Wanted—Commission salesmen with established territory to sell mop sticks, vacuum washers. and similar merchan- dise. W. BE. Kautenberg Co., Department G., Freeport, Hl. 42 GENERAL STORE—Building, house and one acre, eighteen miles from Grand Rapids. Monthly receipts $1,500—$2,500. Owner's death reason for selling. In- auire A. Barnum, Alaska, Mich., R. F. D. 2, Ca’edonia. 44 DRUG STORE—Good business, cheap rent. clean stock. Small payment down takes this. Address No. 45, ¢/o Michigan Tradesman. 15 CONFECTIONERY AND LUNCH ROOM Living rooms in connection. Doing fine business. Good reason for selling. Price $1,000, $500 down. Cc. J. Wells, Cedar Sprpings, Mich 46 CONFECTIONERY AND BUILDING- Price $2,250. On Main street. Inquire Charles King, Hart, Mich. 47 VARIETY STORE-—Stock and fixtures ¢1.500. Ill health, must sell at once. Van Dusen Variety Store, Lowell, Mich. 45 JEWELRY STORE FOR SALE—Bui'd- ine 29x45 feet, big basement; cement block, garage, electric sign. Six fine rooms up stairs. Must sell. on account of sickness. See J. H. Labes. 1436 Grand- ville Ave.. Grand Rapids. Mich. 27 FOR SALE—Dry goods, 'adies furnish- ings and notion stock in thriving village forty-two mi'es north Detroit on State trunk line. Onlv stock in village of anv account. MONEY MAKER. Fine brick building, good lease. Inventory $8,000. Box 35. Memphis, Mich. 36 For Sale—McCray refrigerator, size 8x 6x9 ft. 10 inches high. Practically new. In first-class condition. A bargain. In- quire of Wm. Todd, Bronson, Mich. 20 Pay spot cash for clothing and furnish- ine goods stocks T,. Silherman, 125¢ Burlingame Ave., Detroit. Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs. bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. 32 No Incentive To Purchase Flour Heavily. Written for the Tradesman. There has been very little change in the price of wheat during the past week. Futures are quoted to-day at approximately the same figure as a week ago to-day, possibly a cent lower. Prices are fairly well stabilized, ap- parently high enough based on the world’s crop of wheat. Generally speaking, threshing re- turns have been better than anticipat- ed; consequently, totals for the United States and Canadian crops have been enlarged. It is now claimed the United States has produced at least 700,000,- 000 bushels, about 170,000,000 less than last year, but our prices are consider- ably above the world’s market, enough above, in fact, so that further advances at home would result in the importa- tion of Canadian grain. This action, of course, would tend to equalize values or force United States’ prices closer to the world basis. Some authorities claim the world’s crops 1s as much as 20 per cent. greater than last year. This appears like an over-statement. It may prove to be 10 per cent. greater and in that event the tail end of the 1925-1926 crop of wheat will bring a lower price than is being obtained at the present time. It must be borne in mind, however, that domestic prices of grain and other farm products are not at all out of line with the cost of manufactured prod- ucts to the farmer. For the past three years they have been very much under the value of products, which has resulted in limited buying power on the part of the agriculturist. However, manufactured products are showing a tendency to decline. Many lines have declined, while farm prod- ucts are bringing more money, which is as it should be. It places the farm- er in a more favorable position and in- creases his buying power as well as his prosperity. We can see no reason why the trade should hesitate to cover normal re- quirements up to thirty days ahead, but there is positively no incentive to purchase heavily for three or four months’ delivery. Lloyd E. Smith. —_2-~>______ John V. Farwell Co. Sells To Com- petitor. Chicago, Sept. 23—-Papers were signed last night whereby Carson Pirie Scott & Co., take over the entire busi- ness and properties of the John V. Farwell Co., one of the oldest and best known wholesale dry goods concerns in the country. The transfer becomes effective Oc- tober 10 and Carson Pirie Scott & Co. will continue the business in the pres- ent Market street location. The John V. Farwell Co. was estab- lished in 1852 by the late John V. Farwell, Sr... and through years of steady growth has been doing a huge volume of business in nearly every state in the Union. Their big ware- house and salesroom are familiar to Chicagoans, fronting on the East bank of the River and extending the entire block between Monroe and Adams streets, fronting on Market. The purchase of the entire business adds another chapter to the phenom- enal growth of Carson Pirie Scott & Co. and serves to strongly emphasize its position as one of the foremost mer- cantile concerns in the world. Their present wholesale buildings extend a block on Adams street, running from manufactured MICHIGAN Franklin to Market streets, just op- posite the newly acquired Farwell property. Their huge warehouse at 18th street and the River is but one of a number of similar buildings scattered throughout the city. The business was started in 1854 at La Salle, Illinois, where the first day’s sales amounted to $28. Later the business was moved to Amboy, Illinois, with branch stores at Mendota, Polo and Galena. In 1864 the wholesale store was opened in Chicago to furnish to their retail stores and other retail dealers. Two years later the retail store in Chicago was opened. Both stores have year by year increased in importance. In the year 1885 Car- son Pirie Scott & Co. bought out the important retail business of Charles Gossage & Co., located at State and Washington streets. In 1891 the well- known firm of Storm & Hill, whole- sale distributors, wished to retire from business, and it was the enterprising house of Carson Pirie Scott & Co. which purchased their stock. In the vear 1904 Carson Pirie Scott & Co. bought the business of H. G. Selfridge & Co. and transferred their retail business to the larger premises at State and Madison streets. Even this large building soon was too small for their ever increasing business, and two years later an additional building was built for them adjoining on the South. Since then all of the State street build- ings to the South, including the Mentor building and the De Jonghe building have been acquired. Additional front- age on Wabash avenue, including the Thomas Church building at 32 and 34 South Wabash avenue have been se- cured. Carson Pirie Scott & Co. is what might be called “a business of sons.” Andrew MacLeisch, who joined the firm in 1867, is the only senior mem- ber of the firm alive. His son, Bruce Mac Leisch, is now a member of the firm as well as 5S. C. Pirie, J. T. Pirie and Gordon L. Pirie, whose father, the late John T. Pirie, was the founder. S. C. Pirie’s son and J. T. Pirie’s son are with the concern. John W. Scott, Robert L. Scott and Frederick H. Scott. all members of the firm, are sons of the late John E. Scott, a senior member of the firm. Other directors are John Wood, Paul Hartmann and Charles B. Miller. —_2+22>—__—__ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Sept. 22—The fair at Pickford last week was a decided success. On Friday, the last day, the attendance was over 2,000, which is the largest attendance in thirty-nine years. Considering the size of Pick- ford, we would say that that was some crowd. The ball game between Cedar- ville and the Carbide nine was some game, resulting in a victory for the Carbide team, with a score of 10 to 6. The horse races were also exception- ally good. The directors have every reason to feel satisfied over their en- deavors to make this far a success. The steamer City of St. Ignace, of the D. & C. Navigation Co., made its first trip to the Soo last Thursday, with a large number of passengers from Detroit and Cleveland After seeing the sights in the afternoon, they invited Sooites on board in_ the evening to attend the dance, music be- ing furnished by the ship’s orchestra. The officials were well pleased with the tour and plan on making the trip an annual affair. Harry Kemp, of the Kemp Bros. Coal Co., left last week for Miami, Fla., to look over some large real estate holdings they own, with a view of mak- ing a sale. He was accompanied by Charles Chipley, land expert here. Work on the new Wynn garage be- gan last week. When completed it will be one of the best garages in Cloverland. Mr. Wynn deals only in Dodge cars. He expects the building TRADESMAN will be ready for occupancy this win- ter. Pedestrians don’t make very good shock absorbers and, besides, they spatter up your car something awful. Monday morning, Oct. 5, a motor cavalcade which has been long planned in celebration of the completion of the Dixie highway will be started in the Soo. Any and all motorists are urged to participate in the trip and more will be added to the cavalcade as the cara- van nears its ultimate destination, which is Miami, Florida. Almost every town of any consequence throughout the route of the highway will have some of its motorists in the caravan. So far as the Soo is con- cerned, about 100 cars are scheduled to leave here on the morning of the 5th and start the affair. An official Soo car will be driven the entire distance, with appropriate signs on it, advertis- ing Sault Ste. Marie, Michigan. George Chandler will be the official driver. A dinner will be held at the Country club on the evening before the 5th, boosting ‘the cavalcade and celebrating the tenth anniversary of this advent. If we profited by all of our mistakes we soon would have enough of them to make us rich. It has been reported that the Park Hotel, one of our leading hotels, is to close for the winter this year, which will be the first time this has happened since it has been in the business that it had not kept open the entire year. While we still have ample hotel ac- commodations to care for the winter business. the traveling public will miss the Park, which has served the public so satisfactorily all these vears. Schools have started. The kid’s va- cation has ended. And mother’s va- cation has begun. William G. —_22>—____ Gabby Gleanings From Grand Rapids. Grand Rapids, Sept. 22—The King Collins Co. has sold its dry goods stock at 1501 Wealthy street to Wm. FE. Wallace, who will continue the busi- ness at the same location under the stvle of the Wallace Co. W. E. Gibson, flour buyer for the Judson Grocer Co., has taken the road position for the same house rendere/ vacant by the retirement of A. V. Lindberg, who has purchased the C. Glenn Lewis grocery stock, 742 Frank- lin street. E. B. Collins, manager of the Grand Rapids branch of Burnham Stoepel & Co., has been retired on a pension | his house and has returned to his hom~- in Carson City. This will be sorry news to Mr. Collins’ many friends who have always found him dependable to the nth degree. Nothing but best wishes accompany him in his retire- ment The Grand Rapids office will be attended to hereafter by Wm. E. Wal- lace, general salesman; Ed. Covey, piece goods salesman and Graham, box goods salesman. James E. Granger, the Duluth whole- sale grocer, is spending a few days with friends and relatives in the city. Clarence J. Farley is in New York this week, purchasing goods for Far- ley & Co. Representing the Grand Council of Michigan, United Commercial Trav- elers, and Grand Rapids Council, John D. Martin will attend the annual con- vention of the Michigan Hotel Associa- tion to be held in Kalamazoo Friday and Saturday of this week. This will Tapert Walter . September 23, 1925 be the fifth consecutive annual meeting Mr. Martin has attended, representing and working for the interests of the United Commercial Travelers of Michi- gan Mrs. Martin will accompany Mr. Martin on the trip, the meeting wind- ing up with a banquet and ball Satur- day evening at the New Burdick Hotel. on the Late William Widdicomb. One of Mr. Widdicomb’s character- istic expressions: “The sweetest music a man can hear is the sound of his own voice.” I was working alone in my office one hot Saturday afternoon when the telephone rang. The voice was that of Mr. Widdicomb, who proceeded to re- buke me for being at my desk on a hot half holiday, instead of out in the fields or woods. “I accept your criticism,” I replied, “but I would like to enquire where you are talking from? “From the office,” was the reply. Mr. Widdicomb had little patience with the growth of trades unionism and communistic ideas in England, which was his birthplace. He said it reminded him of Carlyle’s caustic char- acterization: “England has 35,000,000 people—-mostly fools.” —_—_—_22-.—____. Use It Wisely. Tact is just the art of making the other fellow feel more important than vourself. Sidelights _——+-> + > It may not be your business to clean the store, but it is a part of your busi- ness to help keep it clean. e 2 ’ Central Power and Light Co. 1st Lien & Refunding 614’s Due 1952 The. total amount of mort- gage debt outstanding against all properties of the Company and its Syhbsidiar- ies is but 57% of their re- p'acement value. The Company is now con- trolled by Middle West Utilities Company Net earnines of Central Power and Light Company for the year ended Jan. 1. 1925 were over 2.6 times in- terest requirements on en- tire funded debt. and are showing substantial increas- es for the current year. To Yield over 6.30% Howe, Snow & BERTLES mn. Investment Securities GRAND RAPIDS New York Chicago Detroit Handle Reynolds Shingles 0}) © For Profit and Satisfaction e 4 , 8 5 ~> d), f =e tt» ' oe - . {eo RA llama é