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S) Pc Forty-third Year eZ v2 KV YS W2 — < oe , ¥ ous TEIN (LIES é SYS wey : a7 f i ¢ NC oA C} aN (<4 WW) N j (a) ae ay y Ane KC COS aaa A NS \ SNES MOO OY ID WLZZZZ PP LOCO Pa SFI GRAND RAPIDS, WEDNESDAY, DECEMBER 16, 1925 De '25eR A ae \ % ee ER) (® SS SS Db’ \ N m_ S40), i J Number 2204 \ e voll 4 ‘ ie Oe jets Woman The dearest, sweetest gift to man That nature ever gave His comforter and worshiper His angel and his slave She’s sunlight, starilght, moonlight She’s music, flower and song And every faith, and hope and love And joy to her belong And every beauty rare and grace Around her, joyous throng She’s nature’s masterpiece and pride And art’s divinity beside And naught in all creation wide So constant, sure and true But who on earth or who in hell Or even in Heaven itself can tell Just when she’s going to take a spell Or what she’s going to do. - ‘ ‘ 4 ~ \ v « | xq Public “Reference Library, Library St” Man The incarnate of power and strength, The all-wise super being; God of his realm—Lord of the earth— Infallible he reigns supreme! Yet when Mother Eve fell for the Serpent’s wile And was tempted to follow his evil guile Did Adam renounce her with manly ire And say her sweet presence he did not re- quire. Not he, he followed (though sorely per- plexed) ; And wondered what “spell” she might try on him next. Henceforth Woman must shoulder the shame Of the fall of man—and the curse of Cain— But here and now I ask you plain; Who in hell else could Adam blame? 1 | NET CONTENTS 16 FLUID OUNCES eases ee ene ee oe STANOLAX (Heav’ remedy for the relief tion. Its action is purd cal. STANOLAX (H pure, tasteless, odor mineral oil and has a heavy body. Having a heavier bo dinary mineral oils S (Heavy) eliminates t leakage. In its preparation, ci taken to make it confo} S., Br. and other phar standards for purity. REG.U.S.PAT.OFF. et (HEAVY) o A | at \ 2 7 ff STANDLA C Ti ao MANUFACTURED Cen Ci oleae === pats (5) The winter demand for Stanolax (Heavy) is now at its full height. Are you getting your share of this profitable business? Stanolax (Heavy), the pure, heavy-bodied mineral oil, offers the safest means of com- bating constipation. It is safe, because it merely lubricates the intestines and does not cause a sudden and unnatural flow of intestinal fluids. It never gripes or causes other discomfort. It is not unpleas- ant to take, being practically tasteless and odorless. e 3519 ar loo" fo Gays A 38" STANIOUAN CH E AVY) for Constipation | MEDICINAL watt "MINERAL, Oil TASTELESS - ~ ODORLESS DEAL OY iN CASES OF Altos INTOXICATION, INTESTINAL STASIS. ‘ONIC CONSTIPATION, HEMORRHOIDS mes. SICK HEADACHES, ETC INVALUABLE AS A MILO, EFFICIENT LAKATIVE FOR INVALIOS, _ *ooesn as, ANO CHILOR WEAKEN THE user 8 exracrng ESSENTIAL poor ae HIGHEST MEDIC. val AUTHORITIES RECOMMEND MINERAL OIL IN THE TREATMENT OF CONSTIPATION OSAOGCE es one Kk mate easroow DFU MEA: on mete ev Puvsicuan an EN- OME -MALF ABOVE QUANTITY. ee FIFTEEN To TwiRTY ‘DROPS —— te ether desired STANDARD OI, COMPANY CHICAGO Un~otan ts ee jaa R RW Es Bae ‘ Add to Your Winter Profits For these reasons, Stanolax (Heavy) is rapidly becoming the favorite remedy for constipation throughout the Middle West. People who use it are so well satisfied that they recommend it to their friends, and the friends in turn become regular users. In addition to this word-of-mouth recommen- dation, our continuous advertising is creat- ing new users every day. By selling Stanolax (Heavy) to your cus- tomers, you will build good-will and a steadily increasing repeat business. Standard Oil Company [Indiana] s - *e ~*~ t - a . ‘\ - » on > . a4. » Pp “ » Neg et f , © a 7p ie Ps A Sole Nd ie) ) > me e m3) (; Y 7 yr (eee EP SN SK RDS NY a : Y) Gs a — ZES A DESMAN Forty-third Year GRAND RAPIDS, WEDNESDAY, DECEMBER 16, 1925 Number 2204 MICHIGAN TRADESMAN (Unlike any other paper.) : Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWHB, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. PRICE MAINTENANCE. After much discussion and delibera- tion, a bill providing for a modified plan for the maintenance of resale prices has been introduced into Con- gress. Its enactment by the National legislature is very doubtful because, even as modified, it promises to meet with the opposition of the powerful in- terests which have hitherto attacked it. Articles to which the proposed law is made to apply are restricted to trade- marked or branded goods and those which are. competitive with similar goods. Retailers, too, are to be per- mitted to sell below the agreed price when going out of business, discontinu- ing the line or when in the hands of a receiver, provided the latter first offers to resell to the producer at the con- tract price, or when the goods have been damaged and the producer re- fuses to take them back at the price for which he sold them. What is aimed at is the practice of certain re- tailers to use nationally advertised goods as a bait with which to attract customers to their stores by selling the same at little or no profit. Com- petitors in business who cannot afford to indulge in the practice are among the chief sufferers by it, though the producers themselves are also affected because it lessens the number of those handling their goods. The argument against interfering with resale prices is based on the theory that when a producer sells his goods he parts with all interest in them and that the pur- chaser may do what he will with them, sell them at any price or even destroy them. This theory is logical, though some injustice may occur in apply- ing it. ONE WAY TO COAL PEACE. Lack of confidence between employ- er and employed is the real root of the trouble in the anthracite coal regions. The operators and miners stand in armed camps, and whenever differences arise both instinctively resort to the methods of warfare to gain their points. During the resulting war the people suffer from want of fuel and millions in wages and profits and in trade are thrown away irrevocably. It has been said, and is widely be- lieved, that there can be no final solu- tion of the industrial problem in the anthracite region. Nothing could be further from the truth. There are too many examples in other industries of what can be accomplished by mutual fair dealing and frank interchange be- tween workers and employers to doubt the possibility of a just settlement. If the workers will give up their unions and deal with their employers as men, instead of dumb driven cattle, they will find the mine owners will meet them more than half way. So long as the workers permit themselves to be coerced by venal and unscrupulous union leaders, a permanent settlement can never be effected. The temper of the anthracite miners to-day differs in no essential degree from that of other industrialists. What mutual confidence and intelligent co- operation have done in other fields can be accomplished in the coal regions if the attempt were made with an honest purpose to give the principle of co- operation by.“men and management” a fair trial. One year we go a bit mad over Coue and Coueism. Twelve months later mah jong comes along and we proceed to go cuckoo in our wrestlings with East West winds, dragons, ‘bamboos and what not. Be- fore we can recover, the cross-word puzzle devastates the country. Old men and maidens, matrons and youths grow lopsided from carrying a load of gazetteers cyclopedias and dictionaries. This year it is “Red” Grangeism that menaces the public mind. Sun gods in two letters, East Winds and “better and better” give way to how many dol- lars per yard gained the iceman makes in a given game. That famous num- ber “77” worn by the gridiron’s gal- loping ghost has furnished us with our regular winter craze. There’s al- ways something. winds and Compared with the privy purse of some foreign sovereignties, the White House budget is of modest proportions. The estimate for 1926-27 is $441,960, and it includes even the Vice-Presi- dent’s salary. The budget for 1925- 26 was larger because it contained an item for $50,000 for “extraordinary re- pairs.” That would have seemed a large sum to the thrifty parers and pruners of the Treasury who in 1800 made the first grant of $15,000 for fur- niture and seven years later made the first appropriation of a similar amount for repairs. None, however, will ac- cuse the present incumbent of the Ex- ecutive Mansion of extravagance. PASSING OF THE SUPERMAN. The golden youth of a month ago, the superathlete and hero of the grid- iron multitudes racing toward the twin goal lines of fame and fortune, is no longer a giant figure casting a long shadow over the chalk lines. He is shrinking to a battered, bruised and bewildered boy, weary of publicity and tired even of football. The Grange strange study in popular psychology. incident has been a A twenty-year-old schoolboy of un- usual ability and a likable personality was carefully “built up” into the like- The gate was The tomtoms had been beaten and the ballyhooing was on, but the superman could not fill the role. Ina fortnight the Grange myth was cracking. Soon a tired boy was admitting he “could not keep up the pace,” and the public was begin- ning to look at the whole somewhat ness of a superman. open for the promoter. sordid business with a cold and cal- lous eye. This has been hard on its schoolboy hero. He has been battered and bruis- ed, mentally as well as physically. This much, however, he has done; he has proved that play professional football under such schedules as baseball is professionally played. Into his short career he has crowded most of the arguments for and against professional football. He has shown it at its best and its worst “cc supermen” even cannot and demonstrated that the lure of the game, after all, is given it by the col- leges. At the smae time he has served the colleges by emphasizing the very over- emphasis on football that has been and is worrying them. The reaction from the Grange craze should be helpful not only to professional sport but to those young men in the universities and the universities themselves. HEALTHY HOLIDAY TRADE. Holiday buying at retail continues to dominate mercantile trading pretty much all over the country. Reports continue to come in of a volume of business in excess of last year’s every- where except in the region affected by the strike of the anthracite coal Nowhere also, it may be re- marked, are the conditions more satis- factory than in the Western prairie states, despite the asseverations of the bad plight of the grain farmers there. In this neighborhood the scope of the miners. buying is very extensive, including as it does all manner of things for the household, from silverware to linens as well as jewelry, books, fancy arti- cles of apparel and, of course, toys. Buying of the last named, however, has not been confined to the holiday period for some years, it being really an all-the-year-round proposition which is merely emphasized just before Christmas. Wholesalers are keeping fairly busy in filling a multitude of small orders which are coming in from retailers, who keep buying a little at a time to fill up their stocks as cus- tomers deplete them. At the produc- ing end and in the primary markets arrangements are being made for busi- ness to come in after the turn of the year, with a reasonable assurance that this will develop well in view of the good consumer buying now in prog- There are also indications of a greater degree of stability in prices which, if realized, will have a potent influence in creating greater confidence ress. and leading to better advance business. [EEE Speaker Longworth will have plenty of good wishes for the success of his announced determination to “boss” the of Congress. Offhand, it is hard to say what the House, or the Senate, for that matter, needs more than a firm and guiding hand It has been the fashion to damn “Czar” Reed and “Czar” Cannon up hill and down dale because they ruled the House with an iron rod. Under later Speakers, stripped of old-time powers of that office, the House has lower house done prety much as it pleased, and much of the time it pleased to do little of consequence. Speaker Longworth responsible party government and end the sway of the hopes to restore blocks. He made a good beginning by persuading the House to get rid of the rules saddled on it by the Dem- The lower house seems to be on the way to re- ocratic radical coalition. gaining some of its lost prestige. If Speaker Longworth has his way, it will begin to resemble a_ legislative body a little more and a town meeting a little less. ‘ ne eee oe Secretary Hoovef, who brings the mind of an engineer to bear on prob- lems of political economy which ought to be divorced from politics, warns the National Rivers and Harbors Congress that twenty-five years hence the coun- try will need twice its present trans- facilities to creasing bulk of commodities. portation carry the in- Water- ways must do their part, as well as the trunkline railways. It is a mistake to assume that rail lines can do it all and that intercoastal canals, dredged channels in our inland rivers and the development of lake commerce repre- sent a minor traffic interest. There is plenty of long-haul and_ short-haul business and the two surveys now in progress for routes to link the Great Lakes with the At- lantic are but one phase of the in- tensive study of a problem that con- cerns both of our seaboards and the entire area between. for every Carrier, 2 IN THE REALM OF RASCALITY. Cheats and Frauds Which Merchants Should Avoid. When Fred Longworth, of Grant, wrote that the check the writer had obtained from the Detroit Collection Co. had been permitted to go to pro- test, it occurred to the architect of this that possibly the little Dutchman who business under that style had not complied with the law enacted by the last Legislature providing that every collector must put up a bond for $5,000 to protect the people who entrust him with accounts to collect. A letter of enquiry was immediately dispatched to the County Clerk of Wayne county, who replied as follows: Replying to your letter of Dec. 8, 1925, beg to advise you that we have no record of a $5,000 bond being filed by A. L. Dyke, from Jan. 2, 1924, to the present date. Thos. F. Farrell, Clerk. This means that the little scalawag is doing an illegal business and that he should be punished by both fine and imprisonment. If the readers of the Tradesman will furnish the proof, the writer will take the matter up with the proper authorities, with a view of giv- ing Dyke an opportunity to disgorge and play checkers with his nose for some time to come. Those who have had any dealings with Dyke since are invited to send the particulars to the Tradesman without delay. In writing, give dates of all correspondence and purport thereof. department does The architect of this department has ascertained that Miles F. Bixler Co. and the Continental Jewelry Co., of Cleveland, are composed of the same gang of The business methods of the two concerns are prac- tically identical and, no matter which to do business with, he will soon find he has operators. one the merchant undertakes on hand a collection of junk which is unsalable. He is also tied up to a contract which is about as_ technical as it is possible to make it. A leading lawyer in one of the principal cities of the State writes Realm as follows re- garding this band of philanthropists: Your issue of the Dec. 2 has an item relative to the Bix- ler Co. I am not looking for publicity. I have enough to keep mv mental re- gions in proper function in my en- deavor to keep pace with jurisprudence. To-day a client came to me with a set of facts: said facts relate to the Bixler Co. Iam inclined to affirm that your publication regarding this company is about correct. I can candidly say that my oninion is that the Bixler Co. in- dulges in sharp salesmanship which borders on the unethical side of the slate. Here is the ‘ttle game: They load the customer down with case, jewelry, credit cards for customers, etc. Thev seem to have no regard for their victim. In my case they have loaded onto an ice cream and candy dealer. As to the legal aspect of this situation, it is their game to sell the customer and savy that they will guar- antee that he will be able to sell $250 worth of such jewelry before the first payment of $41 is due them (the Bix- ler Co.) In my client’s case, the sales- man gave his card and on the back figured the guarantee, then pinned or attached said card to the original sales order. I am writing this letter as a suggestion to you, as I notice that it is your policy to offer assistance to your subscribers. I think for my part Tradesman of MICHIGAN said system is clever, but still I am in- clined to think that a court would rule, due to the fact that the card is duly signed, has figures upon it, unexplain- ed, that parol testimony would be ad- missible to explain an incoherent writ- ing; and that the contract will be all one: that the Bixler Co. would be held bound by the act of their agent in this case. I have advised my client that they guaranteed that he would sell $250 worth of jewelry before the first payment becomes due. I have sug- gested to my client for a legal tactic that he retain the jewelry until the due date of the $41, then tender payment for what he has sold, promptly rescind the agreement on the due date, take a witnessed inventory of the goods, ship the junk back to them and let them whistle. This letter is unsolicited by you, and I want this letter considered as a letter of experience by my client, and if you find any information in this letter of any good to you, you are at liberty to use it. I do feel, however, that you are trying to help ignorant purchasers and that your function is to keep them from the wiles and weal of these unethical sharpers who find the butcher all of a sudden a good jewelry dealer. I admire your stand in the matter. A lot more of this pub- licity which you put into your Realm of Rascality column might eradicate many more of these chaps from our State. : To show good faith on my part in this situation, if I can be of assist- ance to you in this paticular matter, I shall be giad to render such assistance, but stress the fact to all of your sub- scribers who may write you for help to be cautious, keep the documents issued by this Bixler Co., because, truthfully, I look for a sudden edition of new law suits to spring forth. That’s their game. Covert, Dec. 9—Enclose check for $6, for which please apply $3 on my account and credit one year 1n ad- vance. Can you please give me any informa- tion regarding the Miles F. Bixler Co., Cleveland, Ohio, who are wholesalers in the jewelry business, loading up the country grocery merchants with jewelry amounting to $200 and upward, an amount which couldn't be sold in many years, considering how unsale- able the merchandise is. : We signed a contract for shipment of their jewelry, because their proposi- tion looked good, as large profits and quick turnover were assured and other promises made. After keeping it on display and trying o sell it for some time we returned the merchandise to them with a check for the full amount sold, but thev refused to accept either, as the contract reads the goods are not sold on consignment. Now they are trying to force payment tor the full amount. If you can give me any 1In- formation as to how I can circumvent this swindle, it would be greatly ap- preciated. N. S. Sink. The best way to treat any swindling scheme is to stay away from it. If Mr. Sink had read his Tradesman a little more carefully he would have noted that this department has repeatedly warned its readers not to have any dealings with either the Continental Jewelry Co. or the Miles F. Bixler Co., which are practically identical. If any deception was used by the agent in the sale of the junk shipped to Mr. Sink—and a few salesmen could in- duce any merchant to consent to put- ting junk jewelry in stock except by employing false pretenses—he has his remedy in the law, which can usually be depended on to defeat the machina- tions of crooks and cheats. The Cleveland sharks _ recently warned the Tradesman that it would be TRADESMAN December 16, 1925 More Profit to You by increasing turnover. When you sell goods with an established price which protects your margin of profit—then rapid turnover makes you money. In pushing KG Baking Powder Same price for over 35 years 25 enin 5h (more than a pound and a half for a quarter) with the consistent quality and price advertising behind it—with the price plainly shown on the label—you can increase turnover and get more profit on your bak- ing powder investment. The Government Used Millions of Pounds December 16, 1925 MICHIGAN TRADESMAN held responsible for any false state- ments made in these columns. The writer replied to the warning as _fol- lows: Grand Rapids, Dec. 3—-You are at liberty to hold the Tradesman _ re- sponsible for anything I may print therein concerning your company. I have had something like twenty suits to defend during the forty-two years I have published the Trades- man and have WON EVERY ONE. I have been before the Michigan Supreme Court, directly and indirect- ly, thirteen times and have come home victorious every time. I had the same attorney thirty-five years and was a member of his family five years. I have never published a libel in my life and am too old in the publish- ing game to make any mistakes at this time. I am thoroughly familiar with the attitude of Michigan judges and juries toward the methods concerns of your kind pursue in undertaking to exploit your business and I shall oppose such methods as long as the good Lord permits me to live and function as the editor of a trade journal which is pub- lished for the protection of its patrons against cheats and frauds. E. A. Stowe. The Realm does not oppose the sale of trash jewelry so much because it is trash as it does because of the un- ethical and dishonest manner in which it is sold. It appears to be next to impossible for the men who are handling this product to deal fairly and honorably. A house which deals in honest goods does not have to employ tricky and unscrupulous lawyers to devise “catch contracts,” full of traps to betray the unwary. An honorable house does not want any customer to retain goods which he cannot sell to adantage, because goods which do not move prevent the sale of other goods which keep the trend of trade moving along in healthy channels. No house selling clap trap stuff ever expects to sell a customer a second time. It un- dertakes to tie him up tight through his signature to a contract usually ob- tained by fraud and false representa- tions and force him to change the method of paying for the junk because he failed to note some carefully word- ed condition in fine print which he overlooked reading when the un- scrupulous agent secured his consent to enter into the transaction. The only safe way for the merchant to proceed is to have no dealings what- ever with strangers who insist on se- curing signatures to a contract. The moment an agent flashes a contract— or any kind of a document requiring a signature—the stranger should be directed to the door and invited to de- part as soon as his legs will take him. If every merchant would pursue this course in dealing with strangers, the Realm would have no occasion to de- vote so much space to the questionable methods of the junk jewelry houses. — +2 —_ An Idle Existence. A man, apparently believing that the policeman’s lot is a happy one, express- ed himself thus: “Just fancy—who wouldn’t be a po- liceman? Nothing to do but stand still doing nothing while he walks around listening for anything he can see!” Jobbers Are Responding We:l. The response of the jobbing end of the knit goods trade to the opening of leading Southern lines of men’s and boys’ ribbed underwear for 1926 has been a great deal larger than predic- tions made prior to the openings said it would be. Most of the business placed so far calls for production dur- ing the first quarter of next year, due mainly to the fact that prices covering goods made during that period are considerably lower than those quoted on similar merchandise for later deliv- ery. Although business has been done in a quiet way by several of the prom- inent Northern makers of the goods in question, only in a few instances have there been anything like formal open- ings. The coming week, however, is expected to see general action on the Northern lines, particularly those of producers represented in the member- ship of the Associated Knit Underwear Manufacturers of America. ——__.-> Percales Continue Active Here. From the viewpoint of actual de- mand for merchandise, percales seem to be supplying the bright spot of the local cotton goods market at the mo- ment. Not only were general lines of these fabrics said yesterday to be free- ly taken by wholesalers in practically all parts of the country, but the orders in the great majority of cases were said to call for as prompt deliveries as the printers can make. This is ac- cepted as proof of low stocks in the hands of jobbers, and the expectation in the primary end of the market is that there will be little, if any, diminu- tion of the demand for some weeks. Despite the lower price of cotton and the reductions that are being made in other lines of cotton goods, it was further said to be unlikely that any revision of prices on percales would be made this month. For the time being. at least, no stimulation of demand by this means seems necessary. —_»-. New Trends in Popular Jewelry. Earrings are said to be back” in popular priced jewelry. Manu- “coming facturers comment on the re-orders which are being received as indicating real buying activity in these goods. Pendant with antique filigree and colored stones The ear- rings are wanted for day and evening effects are mostly wanted forming the embellishment. wear, and cover a fairly wide range of prices. The demand for brooches is also described as much stronger. They are being worn to replace bar pins in Antique filigree ef- fects with or without colored stones, are stressed. The merchandise is priced to retail at from 50 cents to $5. Cameos likewise are selling better. Novelty mountings are used for decor- ative. many instances. >> ____ Handed It To Him. “We don’t believe in personalities in the pulpit,” says a Billville editor, ac- cording to the Atlanta Constitution: “For instance, when we entered church this morning where they were holding a protracted meeting the preacher said: “For three weeks we have been trying to run the devil out of town but we notice with regret that he’s here vet. Lord help.’” A rare combination quality and flavor There is a tempting, distinctive flavor to Domino Syrup. It charms the taste, just as its mellow, amber color delights the eye. And its quality is consistently maintained at the highest standard of purity. It is this rare combination of quality and flavor, together with the national confidence that is placed in the name “Domino,” that has built a nation-wide demand for this product. Its usefulness for both table and cooking makes it a business- building repeater. Capitalize on the popularity of Domino Syrup and its assurance of steady sales by placing extra effort back of this profitable product. American Sugar Refining Company “Sweeten it with Domino” Granulated, Tablet, Powdered, Confectioners, Brown; Domino Syrup Quaker Food Products Zee CX WoRDEN (;ROCER COMPANY Wholesalers for Fifty-seven Years The Prompt Shippers 4 MOVEMENTS OF MERCHANTS Lamont—The Lamont Hardware Co. has been taken over by William Hyma. 3ennington — Fire damaged the stock of general merchandise of Fred Looke, to the extent of about $500. Muskegon—The Piper Ice Cream Co. of Michigan, has increased its cap- ital stock from $38,000 to $150,000. Watervliet—The Ashton Equipment Co.. office furniture, has increased its capital stock from $50,000 to $80,000. Saginaw—Tompkins Motor Sales Co., Janes and Genesee avenue, has changed its name to the Hatch Motor Sales. Lowell—William Atkins has sold the Atkins Motor Sales Co. to L. E. Johnson, recently of Palo, who will continue the business. Hartford—Frank Warren his stock of dry goods, shoes and fur- nishings to P. Blumenthal, recently of has sold Chicago, who has taken possession. Grand Rapids—Grand Rapids Tim- ber Co., 1202 Grand Rapids Savings Bank building has increased its cap- ital stock from $200,000 to $300,000. Constantine—The First Commercial Savings Bank is remodeling and mak- ing modern its bank building in order to better meet the requirements of its business. Lansing—The Andrews-Rutison Co., Inc., 108 East Allegan street, dealer in all sorts of electrical household ap- pliances, has opened a hemstitching department in its store. Reed City—F. J. Myers has sold his Butcher Boy meat market, corner of Upton avenue and Higbe street, to C. H. Hill, formerly of Mt. Pleasant, who has taken possession. Mt. Clemens—Donaldson Brothers have received large contracts from New England for the manufacture of sleighs. Orders on hand now call for the immediate delivery of 600 sleighs. Kinde — Thirty-five carloads of beans, aggregating a million and a half pounds, were shipped from Kinde during November. This is ten cars less than during the same month last year. Lansing—Rees-Sanders, Inc., which recently purchased the stock of wom- en's ready-to-wear apparel of the Mc- Nish Shop. 115 West Allegan street, has taken possession and will greatly increase the stock. Earl Mo- tors, Inc., Jackson, which is valued at Jackson—Real estate of several hundred thousand dollars, will be sold at public auction Jan. 25. Ma- chinery and equipment of the plant have already been sold by the receiver. Grand Rapids—The Nye-Somers- Co. 33 has been incorporated to deal in paints, oil, etc., with an authorized capital stock of $25,000, $7,500 of which has been subscribed and paid in, $1,000 in cash and $6,500 in property. R. Goss, the Goss Furniture Shop, West. Main street, has had plans drawn for the erection of a modern store which will cover the Main street frontage of his property and enable him to make a much better display of his stock. Ludington—The Ludington Morgan Monroe street, Kalamazoo—L. owner of Auto MICHIGAN Sales Co., 304 South James street, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $10,000, all of which has been subscribed and paid in, $5,500 in cash and $4,500 in prop- erty. Kalamazoo—Adrian Van Dyke, re- cently made manager of a chain gro- cery store on Portage street, has sold his store building, grocery stock and home at Lake and John streets, to Peter Zuideveld, recently of Otsego, where he conducted a confectionery store. Detroit—Thomas P. Stack, dealer in women’s ready-to-wear apparel, has merged his business into a stock com- pany under the style of Stack & Co., 1218 Library street, with an author- ized capital stock of $50,000, $10,000 of which has been subscribed and paid in in cash. Coopersville — David Riemersma, who was formerly located at Lamont and was owner of the Lamont Hard- ware Co., has purchased the hardware stock at this placed owned by E. W. Klatt, taking possession Dec. 11. He will continue the business under the style of the Coopersville Hardware Co. Detroit—Cora L. Livinggood has merged her auto accessories, harness, harness trimmings, radio, etc., busi- ness into a stock company under the syle of C. L. Livinggood & Sons, Inc., _ 6339 Michigan avenue, with an author- ized capital stock of $10,000, all of which has been subscribed and paid in in property. Manufacturing Matters. Ann Arbor—The Michigan Special- ty Co., which was one of the largest producers of piston pins, has started the manufacture of radios. Grand Rapids—The Simplicity Co., 23 Division avenue, South, has increas- ed its capital stock from $50,000 to 20,000 preferred, and 1,000 shares at $1 per share. Rapids— Michigan $30,000 common, Pole & Tie Co., has been incorporated with an authorized capital stock of $100,- 000 of which amount $72,000 has been subscribed, $511.58 paid in in cash, and $71,652.19 in Grand property. Grand Rapids—The Chicky Manu- facturing Co., 349 Eastern avenue, has been incorporated to manufacture con- fectionery with an authorized capital stock, of $5,000, all of which has been subscribed and $3,500 paid in in cash. Coldwater—The Samuel Yatter Co., of Chicago, clothing manufacturer, will establish a plant at this place, employ- ing over 100 people, provided that city raises a fund of $10,000 to cover re- moval expenses. Saginaw—Tibbitts Heater Co., Park and Janes streets, has been incorpor- ated to manufacture and sell auto heat- ers, accessories and equipment, with an authorized capital stock of $20,000, all of which has been subscribed and $2,000 paid in in cash. Muskegon—The Less-Cole Products Co., 140 Strong avenue, has been in- corporated to manufacture heat treat- ing and chemical compounds, with an authorized capital stock of $10,000, of TRADESMAN which amount $7,500 has been sub- scribed, $3,900 paid in in cash and $3,- 600 in property. Detroit—The Jansen Manufacturing Co., 1040 Fourteenth avenue, leather goods, auto fabrics and trimmings, etc., has merged its business into a stock company under the same style, to conduct a wholesale and retail busi- ness with an authorized capital stock of $50,000 common and $50,000 pre- ferred, of which amount $74,000 has been subscribed, $10,638.17 paid in in cash and $39,361.83 in property. —_»22+s——_ New Occasions Teach New Duties. Grandville, Dec. 15—New occasions teach new duties. Let the President remember this when called upon to exercise his con- stitutional right to aid his countrymen when in distress as they are to-day be- cause of the anthracite coal strike which is being felt in half the homes in this land. If we are to accept the Declaration of Independence formulated by our forefathers we must believe that every American citizen is entitled to life, liberty and the pursuit of happiness. How is it possible to pursue hap- piness with the coal bin empty, with zero weather, and a dreary and hope- less prospect ahead, while union coal workers refuse to arbitrate unless in- famous demands are granted in ad- vance of arbitration—demands which no decent American could concede for one minute without writing himself down as a craven coward and abject slave. No more infamous demand was ever made by a murderous bandit than the insistence on the check-off system by the union thugs who masquerade under the name of union miners. Pinchot’s attempt to settle the matter by a special session of the Pennsyl- vania Legislature is the acme of ab- surdity, because it is purely political and no labor difficulty (involving ignorant brutes like union coal miners) was ever successfully adjusted by a man who is acting solely along po- litical lines and to further his own political ambition to sit in the White House at Washington. Must the people freeze that a few coal men may sit down, refusing to work at their usual occupation? There is something more at stake than the disagreements of these coal workers and their employers; there is the wel- fare of many thousands of consumers to consider. Must this be with no help for the people who have homes to look after, wives and children to warm, and the lives of dear ones at stake? Would it not be a farcial as well as a tragic situation here in America to see children freezing while the country had mines of coal unworked, and a handful of sullen, rebellious malcon- tents holding a rip on the lives of our people? : No right to break this deadlock and open the mines; no right to step in and start the machinery of coal pro- duction moving even though there may be hardship and death in the offing! It is absurd to think along such lines here in free America. The President asks Congress to grant him the legal power to lift a saving hand. He has that power without a special act of Congress. Were it not so this Goern- ment would be a feeble makeshift, un- worthy the allegiance of any man. To await the slow movement of Congress when a crisis like this con- fronts the country is a crime, and second thought will surely impress Coolidge with the fact that he, as chief magistrate, can break this illy advised coal strike and at once set the wheels of industry moving. For what do we have a President if he is powerless to act in face of a crisis like the present? Congress has a thousand and one things to look after, and its sitting idly twiddling its thumbs while thousands December 16, 1925 are freezing for want of that fuel which is wickedly and unjustly with- held is a sight to make men and angels weep. Had President Lincoln been swayed by fears of this kind we would have no United States of America to-day. Act now, in the living present, and the great American people will bear you out in every last particular, Mr. Presi- dent. If a few men, + nded together as are these coal miners, can hold up the fuel supply in this country, without let or hindrance, what has become of our boasted liberties? There is no time to dally, with zero weather al ready with us. This senseless, not to say criminal, strike of the Miners in the coal districts is a menace to the lives of our people and must not be condoned or permitted any longer. To grant the right to withhold fuc! at such a time as this is a thought to. monstrous to contemplate. The duty of the President and Go ernment at such a time as this is as plain as the shine of the sun in tl. heavens at midday. Let the President call off the strike by naming ten days as the limit to i's further existence. Within that tim every anthracite mine in Pennsylvani: should be at work turning out coa for the public consumption. It li with the present miners to choose what course they will pursue. Should the, decide to stand out, then the Govern ment could call for volunteers to work the mines, and while doing so place the whole power of the Nation behind these volunteer workmen guaranteeing them from molestation. There is such a thing as_ striking while the iron is hot. It is hot right now. American citizens should call on the Government to act, and not permit a few disgruntled miners to hold up the United States. Pinchot made a wickedly ridiculous effort to bring about a settlement, but this is not a mere state affair. It con- cerns the people of many states, there- fore it is of National consequence, and should be adjudicated by the National Government. Red tape must stand aside. Those who are short of coal or entirely out have a right to call on their Govern- ment for protection and relief. What is a Goernment for if not to protect its people in time of trouble? It is as much the duty of the Government to squelch this holdup as-it is to pro- tect a citizen in his rights when they are assailed by a foreign country. It is no less treason and rebellion to hold back needed fuel in t+> edge of winter, from American citizens than it is to levy war and start in to work in- jury to all by firing on the flag. Think of this coal defy as rebellion and we shall know how to handle . It might be well enough for Congress to call attention of the President to the condition of affairs in a sovereign state, and request him to go ahead and break the combine. 1 1 i Ss Old Timer. ee Saginaw—Local grocers and meat dealers will put their cash and pay day to pay day system for the sale of food- stuffs in effect Jan. 1, it was decided at a meeting of their newly organized association held Monday evening at the Board of Commerce. They also took further steps toward completing their organization, approving by-laws and appointing a nominating commit- tee to present nominations for officers to be voted on at a meeting in Janu ary. The nominating committee is composed of Frank Marxer, Charles G. Christensen, Walter Loeffler and Louis W. Yuncker. ——__—_»-2 2 __- A single epigram may outlive a vol- ume of machine-made philosophy. 4 < 4 ¢ 3 — Sasi 21 ‘ d a o : dase an s t 4 ' a - * ‘seas = — ¢ ‘ t “ A « } ee \ > ‘ 4 4 a ‘ i Ee oe ae } h ¥ 4 7 x ' y ' o e-- ¥ ~“~ 4 ae 2 * 2 z SS > . = v € yes y a A cece t 4 ~ . ‘7 2] a y v 4 4 x ) - « 4 ‘ y a i ‘ ) 4 o ¥ om > x y SS A € yes y Pct se: A rear: t 4 * N thls, 4 ~ ¥ % , fi ¥ ™~ " . ae S| “a ye ih wate ‘drive the trade to the Coast. December 16, 1925 MICHIGAN TRADESMAN 5 Essential Features of the Grocery and apricots are almost completely as the high grades. Sugar syrups are 216 ---------------------------- 6.00 Staples. sold at the source. Fancy peaches very quiet, with unchanged prices. 292 ..._--...-..-.---_----~-+----- 6.00 Sugar—-The market is the same as_ can be had in a small way, but other Compound syrup is quiet, and the mar- a a week ago. Local jobbers hold granu- grades are not obtainable. Resales of ket shows no change. It does not 344 ---------------------------- 5.50 lated at 6.10c. Tea—The market has continued its story of firmness during the past week. Congous and Formosas have been in active demand, the markets in both being steady and firm. Indias and Ceylons are particularly strong, with heavy buying coming on all the time. Prices show no particular change for the week, but the tendency is unques- tionably upward. Coffee—The market has had a few fluctuations during the week, but they have not netted any material change since the last report. Speaking now of green Rio and Santos, sold in a large way, the market for these cof- fees in Brazil has been uneasy and nervous, fluctuations down there with consequent news coming to this coun- try has been responsible for all the market changes here. As to milds, there has been a tendency to slump off since the last report on many grades. The jobbing market for roast- ed coffee is about unchanged for the week, with fair demand. Canned Fruits—Fruits have passed through a firm week. There is a de- mand for all California packs, but re- sales are surpassing in volume first hand offerings since canners are get- ting out of merchandise. Pineapple is in better than average demand. Grape fruit sells readily where it can be picked up. Canned Vegetables—The change in major vegetables is so gradual that little improvement is seen from day to day, but each week there is a definite trend toward a better outlook, which is gratifying since at this season no radical changes can be looked for when business is entirely hand-to-mouth just before inventories. The drift is to- ward a steadier market on full stan- dard packs and on such descriptions canners have. higher ideas. Many wholesale grocers are drawing upon their own stocks and they do not care to buy for immediate delivery at the end of the year. Some blocks have been bought for shipment and billing after the turn of the year. ‘lomatoes are a little sronger than a week ago. A similar hardening in standard peas has occurred and flat turndowns are made by canners where the buyer is below the market. Corn is hardly any higher. Asparagus is in better job- bing demand and where enquired for on the Coast is found to be in no complete assortment. Dried Fruits—Dried fruits were without changes, alhough the tenden- cy, noted during recent weeks, toward a general hardening in tone is con- tinued. A minimum of business for Coast shipment is being booked either for prompt or later shipment. The nearness of inventories is one reason for this condition, while another is the paucity of offerings in California. Prac- tically everything in any volume is off of the market except prunes in Cali- fornia and there is not enough of a scarcity in this item in the East to Peaches peaches and apricots are more fre- quent, although there is no rush to unload. Figs in California are more or less withdrawn. Few raisins can be had for December or January ship- Where independents are quot- ing it is on small blocks at such firm prices that little attention is paid to them. Packers expect to see the mar- ket work higher, and their quotations show their faith in the market. Spot package and bulk lines are hardly suf- ficient to carry the trade from day to day. Prunes are steady. The jobbing movement is on the increase, as re- ment. tailers are pushing sales and are buy- ing more frequently. Carton prunes are especially firm, as spot supplies are kept closely cleaned up. Canned Fish—News from California received during the week was that the sardine pack out there had decreased on account of unfavorable weather conditions. It looks as if shipments of the new pack will be postponed in consequence. California sardines have increased in price during the week, with a decreased demand. Maine sar- dines are steady and unchanged. Sal- mon is selling in a very quiet fashion, with no particular interest being taken by buyers. Prices show no particular change for the week. Shrimp is glut- ted and easy. Salt Fish—The demand ‘for mackerel at present is very light and will not be heavy until Lent appears. For the balance of the year salt fish will lan- guish. The dullness has brought easi- ness in price, and mackerel can be bought at concessions. Cheese—The demand during the past week has been quite moderate, but prices have remained quite steady. No immediate change has occurred in cheese for some time. Nuts—Filberts are in the most strik- ing position of all nuts in the shell since stocks available for the year-end holidays are less than requirements, which makes holders reluctant to sell except in small parcels to regular cus- tomers. Pecans are also running out, although there will be more here later on. Almonds are in strong position also. Tarragonas are closely sold up and no fresh shipments will be here until after the holidays. California almonds are not being sacrificed as first hands are carrying no excessive stocks. The walnut market will be stimulated next week by consumer ad- verising. California Association nuts will be featured in three and _ five pound units to help holders of associa- tion packs liquidate before Christmas. Neither foreign nor domestic walnuts have sold as well as expected this season. Brazil nuts are steady at quo- tations and are mildly active. Syrup and Molasses—High-grade New Orleans molasses, particularly of the new crop, is firm on account of what might turn out to be a scarcity. News came from New Orleans during the week that practically all fine new molasses crop had been absorbed. Un- der grades are dull. and not so strong look, like any lower prices at present. Provisions—The demand for provi- sions during the week, including all grades of beef and hog products, has been slow and it will continue so for the balance of the year. Prices re- main unchanged on everything. ++. Review of the Produce Market. Apples—Baldwins, 75@$1; Talman Sweets, 90c; Spys and Kings, $1@1.50. Jonathans and McIntosh, $1.50. Bagas—$2 per 100 Ibs. Bananas—The market price has made a tremendous jump to 8%@9c per lb. Beans—Michigan jobbers are quot- ing new crop as follows: @. i Pea Beans .-_--.-_______* $4.90 Light Red Kidney ~------------- 9.25 Dark Red Kidney —_._-_--__..___- 9.00 Brown swede 6.522 6.50 Butter—The demand during the past week has been rather quiet. This has caused some pressure to sell, with the result that the market declined about 3c per pound since the last report. Local jobbers hold June packed cream- ery at 43c, fresh creamery at 47c and prints at 48c. They pay 25c for packe ing stock. Cabbage—2@2%c per Ib. California Fruits—Honey Dew Mel- ons, $3.50 per crate of 8s. Pears, $4.50 per crate. Carrots—$1 per bu. Cauliflower—Calif., $4 heads. Celery—35c for Jumbo, 55c for Ex- tra Jumbo and 75c for Mammoth. Cocoanuts—$1 per doz. Cranberries—Late Howes are now in market, commanding $10 per 50 Ib. box. Eggs—Receipts are unusually heavy for this season of the year, in conse- quence of which the market has de- clined 8c per dozen during the past week. Local jobbers are paying 42c per doz. this week. Local dealers sell as fol- lows: Bresh Candled —..-..____-______. Sc ee 37¢ eh 34c > i 33c Checks 2. 30c Egg Plant—$1.75 per doz. Garlic—35c per string for Italian. Grapes—California Emperors, pack- ed in sawdust $3.50@3.75 per crate. Honey—25c for comb; 25c_ for strained. Lemons—Quotations are now as fol- lows: 300 Sunkist .----__-__.___________ $6.50 360 Red Ball 5.50 300 Red Ball ____--_----____--_- 6.00 Lettuce—In good demand on the following basis: California Iceberg, 4s and 4%s $6.00 Flot house leaf... 17c Onions—Spanish, $2 per crate of 50s or 72s; Michigan, $3 per 100 Ib. sack. Oranges—Fancy Sunkist California Navels are now on the following basis: 176 2 $6.00 15) ee 6.00 Ge 6.00 200 222s 6.00 Floridas are in following basis: EE ae er $5.25 oe 6 5.25 6 a pas OC epee enone EU! 5.25 Parsley—60c per doz. bunches for jumbo. Pears—Kiefers, $1 per bu. Peppers—Green, from Florida, 65c per doz. $2.50 @3, according to quality, per 100 Ibs. Potatoes—Buyers are paying The market is steady. Poultry—Wilson & Company pay as follows this week: Heavy fowls -92 0 25¢ laght fowls 295-2 0 loc Springers, 4 lbs. and up --------- 25c Turkey (ancy) young —._-__--— 37¢ ‘Turkey (Old Poms) .------___ 32¢ Ducks CWhite Pekins) ..________ 26c (seeGe 6 oe 14c Radishes—60c per doz. for hot house. Squash—Hubbard, $2 per 100 Ibs. Sweet Potatoes—Delaware kiln dried $3 per hamper. Tomatoes—California, lb. basket. Veal Calves—Wilson & Co. pay as follows: $1.50 per 16 Patey 23100 15c Godd 208 13c Medium (2 llc Poot = % Wembley has rather a mournful tale to tell to the guarantors of the 3ritish Empire exhibition. Through the total revenue was $14,000,000 and the summarized operating expenses were only $8,300,000, the deficit for the great fair is nearly $8,000,000 when the receipts are measured against the en- tire capital outlay, and Parliament is asked to impose half of this burden upon the taxpayers. The guarantors, required to pay three-quarters of their subscriptions, may console themselves by the reflection that Wembley was an excellent advertisement of British wares and that their bread may some day return across the face of the seven seas in the form of plum cake. —__—_—__ +>} St. Johns—Lyman D. Parr and Mrs. Etta Krepps, well known St. Johns people, were married at the home of Mrs. Krepps, Dec. 8. Mr. Parr is a life-long resident of this city and is well known throughout the country as a successful business man. Mrs. Krepps has been employed at the Geo. H. Chapman store in the capacity of book-keeper for the past 22 years and has a wide circle of friends here. ——__+ 2-2 Grand Rapids—Post & Brady have sold their butter, egg and poultry busi- ness at 120 Ellsworth avenue to Mc- Hoskey & Northouse, recently of Grandville. The former owners of the business have removed to Ft. Worth, Florida, where they have engaged in the real estate business. Potterville—Dickerson & Hanson succeed G. Earl Gilbert in the grocery business. December 16, 1925 6 MICHIGAN TRADESMAN ; : Mass 2 24.61 Proceedings of the Grand Rapids Gomieiee . Rubber Sales Co., Bankruptcy Court. Chicaee 22 57.61 Grand Rapids, Dec. 9.—We have to-day received the schedules, order of reference and adjudication in the matter of Sidney Keller, Bankrupt No. 2819. The matter has been referred to Charles B. B.air, referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his oc- cupation is that of a laborer. The sched- ules show assets of $2,600 of which $8.5 is claimed as exempt, with liabilities of $2,535.83. The court has written for funds, and upon receipt of the same, the first meeting of creditors will be cal.ed, and note of the same made herein. The list of the creditors of said bankrupt are as follows: Lloyd Wenger, Caledonia —_____— $ 65.00 Seth Berger, Grand Rapids ------ 450.00 dparta otate Bank, Sparta —___-- 146.00 Dr. Paul Westrate, Grand Rapids 1,874.83 In the matter of Josiah Van Loo, Bankrupt No. 2:93, the expenses of ad- ministration and secured c.aims have been ordered paid. Dec. 9. We have to-day received the schedules, order of reference and adjudi- eation in matter of Herbert N. Talcott, Bankrupt No. 2821. The matter has been referred to Charles B. Blair, referee in bankruptcy. The bankrupt is a resident of Saranac, and his occupation is that of a carpenter. The schedules show as- sets of $38,050.00, of which $6,400 is claim- ed as exempt, With liabilities of $9,681.00. Under certain circumstances, the first meeting of creditors wil not be called right away, and when same is called, the notice of the same will be put herein, and the list of the creditors of said bankrupt are as follows: Saranac State Bank, Saranac _-$1,500.00 Bank of Saginaw, Saginaw ------ 1,500.00 W. F. Sandel, Beiding ---------- 2,500.00 W. F. Sandel & Co., New Balti- mane 22 2,500.00 National Bank, Ionia —----------- 337.50 Saranac State Bank, Saranac -- 350.00 Farmers & Merchants Bank of Saranac, Saranac —------------- 1,000.00 Dec. 8. On this day was held the ad- journed first meeting of creditors in the matter of James Spyros, Bankrupt No. 2810. The bankrupt was present in per- son and by attorney R. L. Newnham. Creditors were present in person and by Corwin & Norcross. The trustee was present. The bankrupt was sworn and examined by Mr. Lusk, of Corwin & Norcross, before 4 stenographer. The adjourned first meeting then adjourned without date. Dec. 10. On this day was he'd the first meeting of creditors in the matter of Lyle Rector, Bankrupt No. 2797. The bankrupt was present in person and by attorney Homer H. Freeland. Creditors were present in person. Claims were proved and a.lowed. The bankrupt was sworn and examined without a reporter. No trustee was appointed. The matter was then adjourned without date and the case closed and returned to the district court as a no asset case. On this day also was held the first meeting of creditors in the matter of John Broersma, Bankrupt No. 2812. The bankrupt was present in person and by attorney Cornelius Hoffius. Creditors were present in person. Claims were proved and allowed. C. C. Woolridge was appointed trustee for the purpose of investigating the value of a certain account and making a_ report thereof. The meeting then adjourned without date. In case no value is found in such account the case will be closed and re- turned aS a no-asSet Case. Dec. 10. On this day also was held the special meeting of creditors in the mat- ter of Adam Drach Co., Bankrupt No. 2559. The bankrupt was represented by K. B. Matthews, attorney. The trustee was present in person and by attorneys Hilding & Hilding. Claims were preved and alowed. The bills of the attorneys were considered and passed upon. An order was made for the payment of ad- ministration expenses and for the decla- ration and payment of a supplement first dividend of 10 per cent. on new claims proved and allowed, and a second dividend of 14 per cent. on all claims proved and a'‘lowed to date.. The meet- ing then adjourned without date. Dec. 11. We have to-day received the schedules, order of reference and adjudi- cation in the matter of the Peoples Shoe Store, Alton Wenzel, Bankrupt No. 2822. The matter has been referred to Charles B. Blair, referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a merchant. The schedules show assets of $9,132.35. of which $1,461.64 is claimed as ex- empt, with liabilities of $28,741.35. The first meeting of creditors will be called soon, and when the same is called, note of the same will be made herein. The list of the creditors of said bank- rupt are as follows: United States of America ------ $3,800.00 City of Kalamazoo -------------- 68.15 Kal. National Bank, Kalamazoo- 1,135.00 Axman-Weiss Shoe Co., Chicago 149.95 Atkinson Shoe Co., Boston -~---- 31.50 james P. Burns, Los Angeles 3.19 Mishawaka Rubber & Woolen Mfg. Co., Mishawaka, Ind. —---------- 221.20 Beacon Falls Rubber Shoe Co., Chicago —----------------------- 27.69 Dona'd O. Boudeman, Kalamazoo 73.76 Consumers Power Co., Kalamazoo 35.00 A. M. Creighton, Lynn, Mass. -~ Lewis A. Crossett Co., North Abing- Cowden Mfg. Co., Kansas City 2.97 Center State Shoe Co., Fondulac, ie. Le 121.32 Coble Shoe Co., Humboldt, Tenn. 11.26 J. W. Carter, Nashville, Tenn._- 83..u Central Shoe Co., st. Louis, Mo. 925.25 Chicago Journal of Commerce, Chicaee oe 12.00 Co.umbian Elec. Co., Kalamazoo 8.10 Diamond shoe Co., New York —- 14.87 Endicott Johnson Corp., Endicott, x YL 1,643.40 Finery Silk stocking Co., New Y. 129.27 Louis Friedman, New York ------ 5.33 Faultless silk Hosiery, Washington, ; 9 ee 21.72 Foot schulze & Co., St. Paul —__ 39.3 Godding shoe Co., Chicago —----- 365.40 Groves & Hood, Chicago —_.__ 92.40 Kal. Gazette, Ka.amazoo -------- 300.00 Golo slipper Co., New York City 148.05 H. C. Godman Shoe Co., Colum- beg 1,165.20 B. F. Goodrich Rub. Co., Chicago 830.00 Harper-Kirschten Shoe Co., Chi- camo oo 34.55 Goo, Po ide & Co, Chicace —._ 3.0. Hood Rub. Prod. Co., Grand Rap. 170.01 Hamilton Brown Shoe Co., St. Liss MO 2 1,120.40 John Pilling Shoe Co., Lowell, Mage 19.80 AS, Kreider Co., Chicago —_____ 912.52 A. Kroik & Co., Detroit ___.__ 78.59 LaCross Rub. Mills Co., LaCross 136.80 Meuzies shoe Co., Find du Lac, Wis 2 172.20 Wm. FF. Mayo Co., Boston _____. 74.16 Mich. Beil Tel. Co., Kalamazoo 9.15 S S. Miller, Reading, Penn _.__ 31.50 McElroy-s-.oan Shoe Co., St. Louis, Me ee 65.75 Outing Shoe Co., Boston _---_-~-- 46.80 Shoe Cratt Service, New York 67.58 M. H. Rosen & Co., New York -- 18.54 Robertson Shoe Co., Minneapolis 146.20 Robert Johnson & Rand, St. Louis, _ Mo. —--_------__-—------__-_---- 998.05 Shoe Specialty Mfg. Co., St. Louis Mb. oo 429.80 Summit Rubber Co., Akron _----- 110.40 E. G. Shawaker Co., Toledo ____ 11.80 sSpuntex Knitting Mills, Philadel- nie 18.37 Sinsheimer Bros. & Co., Chicago 108.75 Thomson Crooker Shoe Co., Boston 123.95 Thomson Eh.er Co., Chicago —~- 2.12 Til Shoe Co., New York 11.20 Tausik Knitwaer Co., New York 6.96 S. B. Thing & Co., Boston -____ 944.59 Union Shoe Co., Chillicothe, Ohio 83.25 il. S. Rubber Co., Chicage —____ 51.30 Woset Shoe Co., Milwaukee —-_- 24.92 Wayenberg Shoe Mfg. Co., Mil- wauee oo 230.40 Weinbrenners Co., Milwaukee -- 98.00 Western Shoe Co., Toledo ~----- 10,320.00 Gilmore Bros., Ka.amazoo --_--- 122.00 Dec. 10. (Delayed). On this day was held the first meeting of creditors in the matter of Sampsell & Bloode, Bankrupt No. 2811. There were no appearances. The bankrupts were not present or rep- resented. The matter was adjourned until Dec. 15. The bankrupts were or- dered to be present at such time. Dec. 14. On this day was held the final meeting of creditors in the matter of C._arence A. Hall, Bankrupt No. 2693. There were no appearances. The trus- tee’s final report and account was con- sidéred and approved and allowed. An order for the payment of the balance of the expenses of administration, including attorney s fees, was made and an order entered for the declaration and payment of a supplemental first dividend of 10 per cen.t on new claims proved and al- lowed and a final dividend of 10.5 per cent. on all claims proved and allowed. No objections were made to the discharge of the bankrupt. The final meeting was then adjourned without date and the case wil be closed and returned to the dis- trict court in due course. On this day also was held the final meeting of creditors in the matter of Grant R. Lorch. Bankrupt No. 2710. The bankrupt was not present in person or represented. The trustee was present in person. Claims were proved and allow- ed. The trustee’s final report and ac- count was considered and approved and allowed. An order was made for the payment of expenses of administration, as far as the funds on hand wiil permit, there being no funds on hand for the payment of any dividends to general creditors. There were no objections to the discharge of the bankrupt. The meet- ing then adjourned without date, and the case will be closed and returned to the district court as soon as the vouchers are returned to the office of the referee. On this day also was held the final meeting of creditors in the matter of Clair B. Winchell, Bankrupt No. 2779. The bankrupt was not present or rer- resented. The trustee was present in person. Claims were proved and allow- ed. An order was made for the payment of administration expenses and preferred claims as far as the funds on hand will permit. There will be no dividend to general creditors. No objections were made to the discharge of the bankrupt. The meeting then adjourned without date and the case will be closed and returned to the district court in due course. On this day was held the sale of assets in the matter of W. H. Parsons & Co., Bankrupt No. 2795. The trustee was not present or represented. Several bidders were present in person. The property, COFFEE DWINELL-WRIGHT COMPANY Boston Chicago Portsmouth, Va. GRAND RAPIDS LABEL CO. Manufacturers of GUMMED LABELS OF ALL KINDS ADDRESS, ADVERTISING, EMBOSSED SEALS, ETC. Write us for Quotations and Samples GRAND RAPIDS MICHIGAN A good seller A splendid repeater HOLLAND RUSK AMERICA'S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan Profit By This Ever-Growing Demand The huge advertising program on Fleischmann’s Yeast is sending thousands of people into grocery stores for their daily supply of Y east-for-Health. Those grocers who show their Fleischmann package display, in- dentify their store with this advertising and thus profit by securing ore new customers. Be sure your display is in a prominent place. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE y acts > ee oe é ~ 2 if a, f % A ‘t A # org 4 a | -» Me . ot ae a r v4 “ye if } oe 4 « ) » » . ia a ‘ x ' ' ‘ 7 “\ ei lt cee ~ + a y iy op sani . 4 4 _eeelbemrsses: a a \ x ) . e — = “a | : - ‘ 4 ¥ ~ eg ¥ > ' x t v K 4 v t f cS y w ¢ , - oT 4 ah December 16, 1925 MICHIGAN TRADESMAN except the accounts receivable was sold to Frank E. Hammond for $2,350. The sale was confirmed and the meeting ad- journed without date. Dec. 14. On this day was held the sale of assets in the matter of August Hom- rich, Bankrupt No. 2807. The bankrupt was not present or represented. trustee was present in person. The property offered for sale was sold to Jacob Homrich, for $525. The sale was confirmed and the meeting adjourned without date. An order for distribution will be made, and a first dividend, if possible. +22 Soldier Dead on Fame’s_ Eternal Camping Ground. Grandville, Dec. 15—Upon 1882 white stone crosses which mark the resting place of unknown American army dead in Europe the U. S. Gov- ernment will inscribe this legend: “Here rests in honored glory an American soldier known but to God.” An army of unknown American pa- triots who gave their all for the honor and safety of the United States and her institutions. None could do more. Imagine the countless mothers who watched and waited for news from these boys who never came back, their very names obliterated amid the furious struggle of battle. It does set one’s imagination pictur- ir+ that scene, when all these nameless lads in khaki filed out of earth life and mustered in the courts of the great be- yond. They are known there, and in after time those who knew and loved them here will meet them face to face on that other side which curtains all the forefathers of this Republic who battled under Washington and Greene for the establishment of the Nation, free from English tyranny, a new na- tion clad in the habilaments of liberty and equality for all. America’s unknown dead. There were regiments of such at the close of the great civil war. The bones of many of these rest in one grave at Arlington, Virginia. The single unknown soldier at Ar- lington, brought here from Europe to typify the ones lost but not forgotten in the graves beyond the water has claims on every mother heart in America to-day, and so may those of that greater army who still lie buried in foreign soil. Every mother who lost a son, and who is one of this unknown number, has valid claim to one of those white- cross graves in France and Belgium. The whole American Nation stands un- covered before the tale-telling crosses which mark the spot where true valor fought and fell for God and native land. We shall never cease to honor those who fell, and now fill nameless graves so far from home and native land. They are the crusaders for liberty who can never die. They do not sleep over there, merely the house of clay they once occupied. : Long since the spirits of the patriot brave went to the other shore, and are there mustered beside those who also sacrificed their lives, leaving be- hind names to be cherished by friends and kinsmen while earth life shall last. It is not conceivable that those “Un- known” out there are unknown Over There where their real life has just be- gun ir the providence of God. Soldiers of the Union, mustered 300,000 strong, with Abraham Lincoln leading, at the close of the four year struggle for the preservation of the American Union. Not on this side the line of demarkation between this world and the next, but out there where life everlasting is monarch of the skies. Of the millions who went to France and Belgium, none won their spurs more nobly than these two regiments of unknown whom we call dead. They are not dead; they yet live where the crash of battle does not come, waiting to welcome their friends after the fitful fever of life is over here and the call to come up higher is sounded. Youthful lives snuffed out, many dying after hours of suffering, victims The - of war’s gluttonous greed for blood. We honor them as well as those whose identity was not snuffed out in battle. If these young heroes were really dead there would be no after compen- sation for their sacrifices here for God and country. Even the most that Ingersoll ever uttered of a discouraging nature was, i. do not know.” For that he was lied about more than any other man since Paine. Neither of these men were as bad as painted. To most per- sons the fact of a glorious immortality exists right here in this material world, where trees and flowers, grass and nettles abound on every hand. The nettles represent the human thistle, while the flowers and trees speak for our sweeter members of hu- man life, such as girls, voung men and preachers. We are all in the same boat with those unknown soldier boys who float- ed. down the stream of time into the roil and fury of battle and passed in their checks to the great guardian angel of immortal hosts who abide within worlds unknown. The dead unknown soldier has been a factor in every war. _ Honors bestowed upon these are as sincere and heartfelt as to the greatest of our military leaders. Those who fell in Flanders Field have been 1m- mortalized in song. Nothing could be grander for a poet’s theme than lines to the unknown dead. Such a poem has not been written, yet it cannot be possible that our verse makers will en- tirely neglect this opportunity to im- mortalize themselves while doing jus- tice to the noblest men of all time. Unknown here—but over there! Not one form among these unknown soldier boys will be missing from the muster which will take place in the after time beyond the thin veil that separates this world from the other just Over There. It is this thought that gives satisfac- tion to mourning ones. : There are no unknown in that land where all our loved and lost here have gone on to the eternal camping ground provided by God’s providence for his millions of earth children. The unknown of all our wars will meet and greet us in that good time coming when the mists of earth are brushed away. Across the deep lie the bodies of the unknown. Over there their spirits meet and mingle with all the friends gone before. / Old Timer. -——_»———_—_— Scarf Demand Continues Strong. Scarfs continue to be well up among the accessories and some early sampling for Spring, particularly by retail stores having catalogue depart- ments, is reported. Immediate deliv- ery business continues to be active, as the merchandise is of a very suitable gift nature. Floral patterns lead in the high grade chiffon scarfs, while in the crepes the trend is said to be more toward the modernistic designs. Color remains of the highest import- ance and the use of it in these goods is most lavish, with all of the high shades selling well. > Dangerous. Two hard citizens were standing in a secluded spot talking confidentially. One of them suddenly sneaked away while the other stood on guard. Soon the first one was seen to emerge from a window and join his pal. “Did youse get anyt’ing?” whispered the one in waiting. “Naw, de guy what lives in dere is a lawyer,” growled the other. “Dat’s hard luck,” said his pal. “Did youse lose anyt’ing?” Have youever madeareal bid for new, steady coffee customers? Hundreds of dealers have done it this simple way—with marked success A number of grocers throughout the country report remarkable re- cent success in building up their coffee trade. They have not only secured new steady customers but have even increased the business from some of their old patrons. Their success has been due to a definite plan which they laid out not long ago to go after the busi- ness of two groups of women. First, those who were in the habit of pass- ing right by their stores and pur- chasing elsewhere. Second, the women who had been coming to their stores only on very rare oc- casions. “*Good to the last drop”’ These grocers, first of all, select- ed the one brand of coffee that has the best record of winning and holding new users. Then they pushed it! By featuring this brand in their windows and displaying it on their counters they found an easy way of attracting the trade of women in both groups. The brand these grocers chose is not only the largest selling high grade coffee in America but also the ONLY coffee supported by large scale NATIONAL as well as intensive LOCAL advertising — Maxwell House Coffee. Its sales have grown more rapidly than any other brand on the market. Month after month it is gaining new users by the thousands. Maxwell House Coffee is today America’s largest selling high grade coffee. To the grocer who wants to win new, steady coffee customers and build up his business, it offers decidedly exceptional opportunities. Simply feature it in your store. Then watch the results. Cheek-Neal Coffee Company, Nashville, Houston, Jacksonville, Richmond, New York, Los Angeles. Also Maavwell House Tea Maxwe Lt House CorFee Topay — Amencas /ampe!l selling ugh grade cuffee newspapers. any other item. Battle Creek, Michigan POSTUM © EREAL CO.,, Inc. ATCH the striking Grape-Nuts advertising in magazines and It is “telling the world”’ just why Grape-Nuts is different from all other foods, in flavor, in crispness, in food-value. Grape-Nuts is a steady profit-maker—does not compete with Makers of Post Health Prod- ucts: Instant Postum, Postum Cereal, Grape - Nuts, Post Toasties (Double- thick Corn Flakes), Post’s Bran Flakes TRADE ASSOCIATIONS. It does not seem so long ago since the late Attorney General Daugherty gave out an opinion declaring illegal the gathering and dissemination of production and other statistics by trade associations. He based his opinion on a strained construction of United States Supreme Court decisions in the hardwood lumber and linseed oil cases. The absurdity of it was apparent when it was seen that the very same things declared illegal were being done by the Department of Commerce continuous- ly. Now, without any further decision by the Supreme Court, the trade asso- ciations are regularly issuing statis- tics of production, sales, stocks on hand, prices obtained, and no one says them nay. Whatever may have been the case in years gone by, the business of to-day must be based on knowledge rather than guesswork in order to suc- ceed. The trade associations have been and remain valuable mediums for distributing needed data enabling en- terprises to steer a proper course, and this is generally recognized. A view of their activities from the banker's standpoint was presented last week before the Sheet Metal Ware Associa- tion by C. H. Cheney, Vice-President of the American Exchange-Pacific Na- tional Bank, of New York. He said the time was not far away when a business man’s membership in a trade associa- tion would be an important factor in his banker's judgment of his credit rating. This would be for three rea- sons, the first being that the member- ship is a measure of character, since it shows the member's ability to get along well with others. The second was because the membership is a meas- ure of intelligence of the member’s business methods, in that he is trying to eliminate competitive waste and to use co-operation as an economical pro- motion weapon. The third reason went to show the soundness of the industry because it was doing something for the stability. efficiency and economy of production and distribution. There are worse methods of judging of a concern as a financial risk. eee REPLACEMENTS NEGLECTED. From now until the middle of Jan- uary the canned food and dried fruit markets are one-sided affairs in which the only activity is in liquidating stocks through the routine channels. The tendency is to buy closely, with an.eye to no carryover into inventories even if frequent purchases have to be made on the spot. On this account resales are quite general, but they have little more than their usual significance. In the retail field there is an exception- ally heavy movement of canned vege- tables and an average consumption of other staples grouped under the head- ing of canned and dried foods. The contrast between canned vege- tables and fruits could hardly be more striking than it is at present, alhough next spring the situation will likely be more startling than it is now. The market is decidedly long on vegetables of which there were such record packs that a complete cleanup before new crop may not be accomplished. It will take some hustling to move peas, corn, tomatoes and string beans, to MICHIGAN mention the four volume packs. The most favorable feature was that these packs began to move to the consumer as soon as deliveries were made and there has been no interruption in the liquidation, but even so, there appears to be no possibility of a shortage in first for some time to come, unless it is of certain grades. hands On the other hand, there is already evidence of a shortage of California fruits of all grades and varieties. Low grade gallons are even firmer than the finest table lines for the reason that the pack of this type was restricted and because dried fruits of the same variety and competing packs used by pie bakers are all scarce and advanc- ing. While the vegetable canner is long, the fruit packer is short and so are many distributors of the latter product. INSTALLMENT BUYING. Much has been said and written in the course of the last year or so con- cerning the buying on installments of personal property of one kind or an- other. The practice began long ago in the case of household furniture, which came to include pianos and other articles not then classed as necessaries. It was applied thereafter to phono- graphs, automobiles and radio sets as these came into being. Latterly it has even been extended to articles of dress, especially men’s clothing. The last mentioned commodity is now on sale in many stores of the country on the basis of 20 per cent. or more in cash and the remainder in ten equal weekly payments. A plan of this kind is sup- posed ‘o appeal especially to the rather large number who have got into the habit of setting aside regularly a certain part of their incomes to meet installment payments. A lot of them have apparently mortgaged their in- comes in advance to such an extent that they are unable to buy outright anything which costs above a small amount. They are mostly wage earn- ers getting a weekly income or clerks on a monthly salary. Those who sell to them on installments, especially in the case of clothing, get their advan- tage because the method of payment makes the buyers inclined to buy the more expensive kind, thereby leading to extravagance, and less disposed to haggle on price. eee By withdrawing the 200,000 licenses permitting householders each to man- ufacture 200 gallons of “fruit juices,” the Treasury Department has, it is believed struck a vital blow at one of the most important sources of il- licit Two hundred gal- lons is a pretty liberal allowance of home-made wine, the ultimate product of the fruit juices; and when it is ap- preciated that the revenue officials were looking for an enormous increase in the number of applications for these licenses, it is not difficult to under- stand the significance of the new or- der. It is incredible that the entire product of this home industry could have been reserved wholly for home consumption. That it has been sold in large quantities is vastly more prob- able. intoxicants. TRADESMAN WOOL AND WOOLENS. It is now generally conceded that the efforts to uphold wool prices have come to naught and that values are receding in all of the markets. This has been especially noticeable in Aus- tralia, where, within the past week, even the super-merinos have declined. In South America, as elsewhere, prices have softened. At London, where the duration of the auction sales was shortened because of the unsatisfactory results, the withdrawals have been many in consequence of the unwilling- ness of buyers to bid up to the upset prices. It is felt that high prices of the raw material cannot be passed on to buyers of clothing and that there is attempting it. With the stocks of existence, furthermore, it is considered that no risk is taken in deferring purchases of it until sellers are in a more reasonable no use in large wools in mood. Any possibility there may have been of an advance in prices vanished long ago. What effect the weakening of wool values may have on prices of goods for the next heavyweight season is a subject of speculation. Most persons in the trade are of the opinion that there will be reductions of from 5 to 10 per cent. It will be some time yet, however, before the openings take place, and nobody seems to be in a hurry to begin on them. Manufacturing clothiers believe there will be a good spring season, judging from the orders taken and those still coming in. Women’s wear goods for the same season are still moving some- what slowly, owing to the cautious buying policy of the cutters-up. \ a - oS Y ork 4 i . “4 I : i. | f «2. ° i fy re \ as ay . ~~ ik < t u > | ; Ma . os | A v { y OF - i v i on * Ea ae f 4 A ° < a December 16, 1925 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. The embargo of mud on the unpaved portions of M 13 between Grand Rap- ids and Kalamazoo diverted my last Saturday week end to the wonderful strip of paved road on M 16 between Grand Rapids and Grand Haven. At Marne a brief stop was made at the home of Suel A. Sheldon, who represented the subscription depart- ment of the Tradesman off and on for forty years. But for an attack of par- tial blindness he would still be out on the war path, telling the droll stories in the droll style which made them eagerly sought for by the readers of the Tradesman. Mr. Sheldon celebrated his 75th birthday Dec. 6 and threatens to round out a century of joviality and usefulness. At Coopersville I called at the store of Chas. P. Lillie & Sons, which is al- ways a delight to the eye. I regard it as one of the best kept stores in Michigan. Mr. Lillie has found a monthly store paper a great trade puller and is also pleased over the in- creased patronage he has_ secured through the presentation of a doll with a coupon from the paper, a dollar’s worth of trade and 25 cents in cash. The doll is a very versatile creature, So far as eyes and noise goes, and the store is forced to buy the dolls in 100 lots. Mr. Lillie is feeling very happy over the talk our Congressman, Carl Mapes, recently made at a monthly dinner party of the Coopersville merchants. Like all the things Carl does, there were no flourishes or grand stand plays. He came by special invitation, broke bread with his hosts and talked an hour or more in the unassuming manner which has always been his most distinguishing characteristic. The Fifth district has frequently been ably represented in Congress, but it has never had a more painstaking public servant than Carl Mapes. The Daggett cannery has operated to capacity during the season and still has $55,000 worth of canned goods on hand, mostly corn, tomatoes and ap- ples. Mr. Daggett makes up a limited amount of mince meat each season, which many Tradesman patrons insist is the best combination marketed by any canner. He claims his mince meat product this year is better than ever, because of an improvement in the formula. I wish the good people of Coopers- ville would pave their main street from the Lillie corner South to the school house and thence West to M 16. If they were to do this, many drivers would make a slight diversion from M 16 in order to “take in” the town. Unless Coopersville acts promptly in this matter, I shall expect to see a competing business district created on the main line of M 16 in the near fu- ture. As I parted company with Coopers- ville I looked in vain for any evidence of such old-time merchants as Wm. G. Watson, Oscar F. Conklin, Daniel Cle- land, Richard D. McNaughton, Dudley O. Watson and Wm. G. Watrous. Only two of the six are still in the land of the living—O. F. Conklin and Daniel Cleland. The former is a resident of Illinois in the summer and California in the winter. Mr. Cleland has resided in Coopersville for several years, but has retired from active life. I recall with much pleasure and satisfaction the manner in which I was able to calm the fears of my mercan- tile friends in Coopersville when the interurban railway was first proposed. They were afraid it would divert a large portion of their trade to Grand Rapids and prove the undoing of their town. A delegation of business men called on me to ascertain what could be done to stem the tide of disintegra- tion and disaster. I told them I would investigate the subject and they might come back in a week for my report. I visited Columbus and _ Indianapolis, which were then the principal inter- urban centers in the West and made a careful survey of the situation. I found that the interurban reversed all previous theories of transportation and served to build up the terminals and intervening points at the same time; that identical fears had been entertain- ed by Ohio and Indiana towns when interurban activity started, but that ex- perience had proved the fear to be un- founded, because rapid transit to larger trading centers had worked both ways and, on the whole, resulted to the decided advantage of the small town. My report was evidently ac- cepted at face value by my Coopers- ville friends, who have never had any subsequent misgivings regarding the assistance the interurban has rendered in the upbuilding of the town. E. A. Stowe. —_—osoo— Relying on Oral Promises of Salesman As a general proposition of law, where goods are ordered in writing the terms agreed upon therein cannot be changed or varied by evidence of an oral agreement to the contrary. This is true because the law implies that all the terms of the contract are express- ed in the writing, that the thought twice before reducing their agreement to black and white, and therefore they should not be allowed to contradict the written terms by any oral conditions alleged to have been agreed to prior to at the time of the signing of the written contract or agreement. parties With this rule of law in mind, then, the retail merchant when he orders goods should see to it that every term or condition is written into the order. If for, example, a salesman calls, and in taking an order offers special induce- ments of any kind, the merchant should not rely upon the oral promises of the salesman for the carrying out of these promises, but should see that they are written clearly in the order. Now, this does not imply that trav- eling salesmen as a class cannot be trusted, for the great majority of the men of this calling are men of honesty and integrity, but it does mean that un- less the promises are reduced to writ- ing the merchant may not be able to enforce them against the salesman’s house if the latter for any reason de- clines to recognize them. The pos- sible danger to a retail merchant in situations of this kind may be illus- trated by the following: In one case of this kind a quantity of goods was ordered from a traveling salesman. in writing, made on a form furnished by the salesman’s house, and, among large The order was other things, contained the following provisions: “There are no representations, guar- anties or warranties, except such as may be written on the face thereof, ‘i any, nor any agreement hereto.” Following this the goods refused to give shipping instruc tions, in order that the goods might be shipped, and after some disp the seller brought suit for damage collateral buyer of the In defense to this suit, the buyer of- fered to prove that when the goods were ordered, the traveling salesman had agreed that his house would put on an advertising campaign, the cities where the buyer did business, in order to help sell the goods. The buyer offered to prove that this ad- in some of vertising campaign had never been put on, and contended that because of this alleged breach of contract by the sell- er the latter was not entitled to re- cover damages. Now, at this point it may be noted that this of the seller’s salesman did not appear on the alleged agreement order. In so far as the order was con- cerned it contained no writing which bound the seller to do any advertising in connection with the sale of the goods. The trial court refused to per- mit the buyer to oral agreement with the salesman, and judgment was rendered in favor of the prove the alleged seller. On appeal, the higher court in affirming the judgment, and holding that the buyer did not have the right to vary the written order by proving an oral agreement, in part, said: “The oral agreement attempted to be proved by defendant (buyer) was a collateral agreement. After agreeing in witing with plaintiff (seller) that there was no collateral agreements, it is not clear to us under that theory de- fendant can be permitted to interpose this defense. If there was an oral agreement that the contract should not be effective until the advertising cam- paign was put on, it must have been in existence when the contract was signed, and defendant must have known of it. “With the full knowledge that there was such an oral collateral agreement the contract was deliberately executed, stipulating that there agreement. Under such circumstances defendant should be, and, is estopped from now asserting that such an agreement.” was no such there was From the foregoing it is clear that, where goods are ordered through the medium of a written contract, the mer- chant should take some care to see tha ALL the terms are expressed in writ ing in the contract. In situations of this kind it is usually unwise to rely upon the oral promises of the sales- man, or anyone else connected with the seller, where such. promises pur- port to bind the seller to do something which he is not obliged to do by the written order. For, as we have seen, the writing will usually control, and if for any reason the seller declines to acknowledge the validity of an alleged oral agreement that varies it, he will as a general rule be upheld by the Leslie Childs. —__> 2+ —___ What She Likes About a Retail Store. A Western store a short time ago, in order to obtain first-hand informa- courts. tion as to the sort of store which the average customer likes, made enquiry among its clientele, asking that each ‘ndividual’s likes or ideals be set down on paper that the result might be used both as measuring stick and as a mark at which to shoot. Here is what one customer outlined as his idea of the ideal retail store. The thoughts set forth are well worth consideration by every retailer really wishes to obtain the customer’s who point of view: I like to trade at a warm store— not steamheated, but heart-heated—a store where the clerks act like they were glad to see me. I like to trade at a store where I am made ‘to feel welcome—not where I am made to feel as an intruder break- ing into a private home, or where I am made to feel the store is doing me a favor to take my money. I like to trade at a store that is at- tractive outside and inside, and I am seldom disappointed in finding that a good, attractive store front has mis represented the quality of the goods in the store. I like to trade at a store where the clerks where to find what | want promptly without any unneces- know sary delay or keeping me standing on ore toe. I like to trade at a store where the shelves are clean, where the stock is in order and everything about the store is neat and down to date. I like to trade at a store where the cerks seem anxious to wait on me, where they seem desirous of showing me merchandise even when I tell them that I just came to look around. I like to trade at a store where the clerks show by their actions that they believe in the merchandise they are selling and are working faithfully and conscientiously in the interest of every customer who comes to purchase. I like to trade at a store where I know the merchandise that I pay my good money for will be found exactly as represented and where I know the truth will always be told about every article regardless of the price. I like to trade at a store that tells me: “Any merchandise found unsatis- factory for any reason can be prompt- ly returned without any squabbling.” I like to trade at a store whose ad- vertising has impressed upon me that everything advertised is strictly as represented. I like to trade with a store that thinks enough of my trade to send me, from time to time, circulars or other printed announcements store. from their I like to trade at a store where I know I am welcome to look around and need not purchase unless [T want to, 10 SHOE MARKET Match Shoe and Costume Hues. Progress in style merchandising by leather manufacturers is given expres- sion in a color swatch book being is- sued to the shoe trade by Robert H. Inc.. Philadelphia, makers The book, described as the Foerderer, of vici kid. frst of its kind offered to the shoe trade, shows the new colors in Vici kid and points out how each shade has been developed to contrast or harmon- ize with the important colors in wool- ens and silks. Four colors are given prominence in the vici kid: parchemin, 4 neutral tone; crystal gray, bois de rose and gypsy brown. In addition, four others, which have lately become important—Sudan, apricot, cream and are shown in smaller samples. Forstmann & Huffmann caramel— Swatches of fabrics are and Cheney Brothers’ shown with these colors to illustrate how, with the aid of the book, retailers can purchase footwear in authentic re- lation to the color mode in costumes. —s2 as Buying Men’s Shoes. Not only have the advance orders placed on Spring lines of the better erades of men’s shoes been so large as to show a increase over well-known substantial those ot last reports a gain of about 35 year—one concern per cent.—but buying of this merchan- dise by retailers generally is starting earlier. than last four weeks In addition to this, “at once” about vear. business also continues to come in in considerable volume. In the advance business about the only change in de- that for a little brogue than has heretofore been taken. custom ef- mand is narrower The call fects. however, continues the feature. for lightweight Sports footwear has been particularly active among the specialties, mostly in variations of oxfords featuring white buckskin. —_+2>—___ Neckwear and Robes Sell Well. Men’s neckwear is reported to be selling extremely well at retail. The are practically through manufacturers | this season’s business, but a nice vol- ume of re-orders for quick delivery continues to come through. Bright colors still lead in both cut silk and knitted ties. The trade expects this trend to be just as definitely outlined g. Wool lounging ana house for Spring. robes and silk dressing gowns have also sold very well, the business 1n these garments being said to exceed that of any previous year. Stripes and plaid patterns in vari-colored effects have been featured in the wool robes, with highly ornate designs stressed in the silk dressing gowns. —__22a_ Umbrella Sa’es Show Gain. rains in Last month’s continued many sections cf the country proved helpful to the re-ordering of umbrellas. The downpours came ata particularly good time, as they served to recall the desirability and in some cases almost the necessity of a gift of an umbrella. Manufacturers here agree that the total umbrella business for this holiday period is likely to rank as about the best on record. In women’s merchan- dise the short, stubby, sixteen-rib flat- featuring _ brilliant shaped umbrella, MICHIGAN colored silks, has led. Men’s umbrel- las of silk or cotton for gift purposes are moving better. Manufacturers plan to be ready with their new lines after the turn of the year. ra Novelty Shirts Being Bought. Novelty shirts stand out in the re- orders which are reaching manufactur- ers. Retailers are meeting with good results in their turnover of such mer- chandise, particularly the collar attach- ed and collar to match styles. Con- sumer holiday buying of this merchan- dise is growing nicely, according to reports in the wholesale trade, with the indications being hat the total retail business in silk, broadcloth and madras shirts of this type will be ahead of last year. In the more staple merchandise, white shirts lead and orders placed so far for Spring show that the plain colored shirt will again be the biggest volume seller for the new season. ——— a ae Novelty Belts and Buckles. Among the men’s wear items active for the holiday trade are novelty belt buckles and belts of rather different construction featuring the less staple The buckles are of the snap type in metals such as bronze and are initiated in enamel or metal. The vogue of these buckles is said by the manufacturers to be much greater than last year, with the fac- tories behind hand on deliveries. The snap buckle to be attached to the side of the belt to provide a hold for a small watch chain is also said to be All of this merchandise leathers. non-rusting selling well. is packed in individual gift boxes. —_—__2 2 >—_ Prefer One-Piece Frocks. Early tendencies in the buying of dresses for Spring are said to indicate that general preference is being given the one-piece styles rather than the two-piece jumper frock. The excep- tions are the two-piece distinctly sports frocks which are being bought readily. A number of the out-of-town stores are credited with having tried the jumper frock in other than the sports met with difficulty in popularizing it to any appreciable ex- This matter is being watched with interest, as it may have an effect on the later production plans of the versions, but tent. manufacturers. —_2 2 >___ Hides, Pelts and Furs. Green No. i 08 ifosen BO. 2 07 Cured, Ne. 1 09 ames Na 2 ee 08 Caliniin Grcon, No. 1 16 Calfskin. Green, No. 2... 14% Calfskin: Cared, bo 1 _-. _______- 17 “lickin Cured. No.2 Ae Howe No. 1 4 00 Hireae: Woe Fe 3 00 Pelts. On Woo — 1 00@2 50 trmbe 1 00@2 00 Shearlings bc ae ee 50@1 00 Tallow. Pie ee ee 0s Ms 8 ee 07 No 2 2 06 Unwashed, medium ----_----------- @40 Unwashed, Unwashed, fine No. 1 Skunk No. 2 Skunk No. 3 Skunk No. 4 Skunk No. 1 Large 8 Wo. 1 Medium Kacoon —______------ 6 50 No. 1 Small Racoon --------------- 4 00 No. 1 Large Red Fox _____________ 15 00 No. 1 Medium Red Fox ----------- 12 00 No. 1 Small Red Fox ------------ 10 00 Tnlawful to trap any muskrats or mink. Unlawful to have any skins of these ani- mals in your possession. TRADESMAN ONLY A NATIONAL CALAMITY. Nothing But Food Famine Will Awaken the People. Written for the Tradesman. After reading the Tradesman editor- ial in the issue of November 25, en- titled, “Concerns Us All,” did you de- cide to learn more about the farmer’s problems so that you might be pre- pared to do your share in helping to solve them in time to prevent a Na- tional calamity? We do not expect any one to sup- port any project advocated by farmer organizations, farm papers or politi- cians for the benefit of farmers which is regarded as favoritism—which is not for the good of all. Nor do we ask sympathy for those who are largely to blame for the unprofitableness of their farm operations. We do ask that every man and wo- man of age and intelligence use their opportunities in their homes, in their places of work and business, in their casual meetings and ordinary conver- sation to make an effort to correct a widespread evil or injustice. By pre- cept and example teach the members of your family and your associates to accord the man who produces food for them to eat equal respect with the milkman, grocer, meat dealer, baker and others who buy and sell or manu- facture such food and products. Disrespect for the “old farmer,” “hayseed,” “mossback,” “rube,’ or “rustic,” may be a family tradition; it often is the stock in trade of humor- cartoonists, paragraphers, joke- The shrewd, ists, smiths of every variety. December 16, 1925 tricky, unscrupulous merchant, dealer, agent and salesman regard farmers as their legitimate prey, and most despise the ones whom they can deceive and defraud. Disrespect for the farmer is not a farm problem, but is like debris which must be removed before a building can be erected. With this out of the way respect for farm work in the minds of children could more easily be incul- cated. Farm papers and farm organ- izations are continually trying to im- press upon farm-raised children the importance of farming and the bene- fits which result to those who live and work outdoors in contact with nature These efforts to make farmers’ sons and daughters satisfied with their lot are often nullified by their parents. Out side agencies cannot equal home in fluences. Whether boys and girls sta, on the farm or are lured to the cit) often depends on parents or neighbor turning the scale for or against their own interests and the farm industry. One of the greatest problems which beset farmers is obtaining hired help ers. It is almost impossible to hir: day laborers at any time. Those who may be secured are usually incom petent slackers who demand mor wages than they can earn. To compare the value of a hired man’s day’s work with the farmer’s own and the average compensation the latter secures usual ly shows the laborer gets far the the most pay. The value of the hired man’s work must be compared with the loss the farmer would have sustained in damaged or ungathered crops if he had been unable to secure any helper. Only Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. Shoe Manufacturers, Grand Rapids, Michigan. Gentlemen: SHOE RETAILERS! MAIL THIS COUPON TODAY ee ee ee ee iw Herold-Bertsch Shoe Co., Please send me without obligation full details of dress shoes. We understand you claim greater profits, cleaner stocks and faster turnover for your plan. | | | | , your new plan for selling a short line of work and | | | | - = ‘ - 1g » ¥ i i < j x i i { “h , AS e a 2 = Y | ¥ > wt } Me ¥ a « é ~ ete va. 4 | € ¥ ow i 4 i { | © vr | ¥ ee, E W-*% ; r + +? a ¢ 5 be! . a : December 16, 1925 MICHIGAN TRADESMAN 11 thus can he console himself for settling with the laborer at a higher wage than he agreed to work for. If he holds him to his agreement he goes out to spread the story that that farmer i stingy and ungrateful for help in time of need, making it harder for him to obtain help later on. The inexperienced and farm boy in shop or factory is the ob- ject of ridicule and contempt. Tt is an insult for one city boy to call another a farmer. No doubt many a student would be glad to earn money at far? work on Saturdays, but lacks the cour- age to face ridicule. awkward Doing farm work in vacation, help- ing pick fruit after school hours and on Saturdays ought to be as honorable —as praiseworthy—as hiking, camping or playing ball. But the local news- paper and the county correspondent of the daily never think of praising the boys and girls who are not only in- dividually helping their parents with the burden of supporting the family, but are performing a commendable work in helping to save perishable food products for the use of many. When civic organizations and school officers co-operate with farmers, and the scholars go out together in bands to work, it is advertised and extolled; there is no stigma attached to the en- terprise. What about a National calamity? We read that there are 4,121 less farms in Michigan than in 1920, and that farm population continues to de- crease by many thousands each year. Another year like 1925 would cause many to quit their farms or cease to plant them. In our part of Michigan the spring months were very dry. The wheat and oat crops were diminished. Early potatoes at the usual harvest time were hardly worth digging. The hay crop was possibly one-third of the average. What little rain we had in June and July dried off like dew until the very last of July when there came a soak- And it rained, rained, rained eighty days in four ing rain. —say about months. Early potatoes improved; corn be- came an abundant crop; dead pastures came to life; lakes and wells were re- stocked for winter. But it was not possible to prepare ground and sow as much wheat as was intended; corn harvesters mired in the fields and there was not help enough to cut it by hand; an early freeze destroyed the value of much corn stalks for feed; still in December some fields are un- eur, Late potatoes were caught by an un- usually hard freeze in October. Any potatoes dug afterward need frequent inspection in spite of careful sorting before storing or marketing. A frost- ed potato soon rots. Some fields of cloverseed were cut and turned and turned between rains, but, never dry enough to haul, were abandoned. Bean fields were partly or wholly ungather- ed. Those who know beans need no explanation. And farmers worked every day, early and late. When it rained there was plenty of inside work to do; when it did not rain they must accomplish the utmost possible. When the farmer was obliged to go to town he was beset with the ques- tion, “Did you bring potatoes?” or “Have you any potatoes at home to sell?” to which he often had to reply, “My potatoes are not dug” or “T can- not leave other work now to haul them to market.” We even heard that farm- ers were accused of holding back po- tatoes for higher prices when but com- paratively few had been dug. Appeals to the County Farm Bureau and to city Y. M. C. A. showed no applicants listed for farm work. Sev- eral years’ experience has cured farm- ers of expecting or seeking help from the cities. Another thing has also been well learned: In stress of work for the farmer to take time to instruct a stranger or inexperienced hand for several days; to watch the slacker re- sults in accomplishing no more than he could do alone. Did we hear of relief expeditions be- ing organized in the cities to help save the food they all need this winter? No. What did we hear of? On pleasant Saturdays when every man, woman and child on the farms were doing their utmost to.save the apple, corn and potato crops, twenty, forty, fifty thousand people in every group all over the land were watching _ ball games. What is the verdict? The most lenient we can pronounce is that our young men in school and college are woefully ignorant of their obligations to their fellows. How shall the hon- orable portion of them be taught? and how shall the idle, indifferent, apathetic, selfish rich young men be cured? Only by a National calamity—a food famine. E, E. Whitney. ——_++>—__—_ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Ogle Construction Co., Battle Creek. Alfred D. Asselin Bldg. Co., Detroit. Serfling-Sinke Co., Ltd., Grand Rapids Continental Piano Co., Detroit. Beaubien-Madison Realty Co., Detroit Grand Realty Co., Detroit Walker Shoe Co., Detroit Casavant Brothers, South Haven Perrigo Shoe Repair Co., Saginaw Graham & Morton Transportation Co., Benton Harbor. Buchanan Drug Co., Detroit Underwriters Service Corporation, De- troit Dregge Furniture Co., Grand Rapids Furniture Shops, Grand Rapids Woodlawn Construction Co., Flint S. W. Straus & Co., Detroit Marbush Co., Erie. Whipple Automatic Tractor & Appli- ance Corporation, Detroit Kalamazoo Baseball Assn’, Kelamazoo —__2 3s Long Trouser Suits Wanted. Although doubt has been frequently expressed as to the duration of the vogue for boys’ long trouser suits, manufacturers here continue to report that retailers are buying them. The business is rather scattered geograph- ically, stores in some sections not touching them, while others are find- ing them good sellers. From the manufacturers’ standpoint, the view is taken that this type of suit will go well for the coming Spring at any rate. Beyond that the manufacturers are somewhat uncertain, but they are nevertheless inclined to view them with favor for next Fall. DELICIOUS (o) — $6,500,000 11 W. 42ND ST. BUILDING (New York City) First Mortgage Leasehold Sinking Fund, 20-Year Gold Bonds at 100 and Interest to Yield 62% Security will be a closed first mortgage on the leasehold es- tates and a 30-story building to be erect- ed at 11 West 42nd St., New York City. Building will extend through to 43rd St. and have a net rent- able area of 576,280 square feet. Apprais- al of estates and building is $11,000,- 000. Annual net in- come estimated at $1,232.976. Sinking fund will retire three- fourths of the issue by maturity. » You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Watson-Higgins Miling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. A.E.Kusterer& Co. INVESTMENT BANKERS ann BROKERS MICHIGAN TRUST BUILDING. citizens 4267 BELL MAIN 2435 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter Cool in Summer Brick is Everlasting Grande Brick Co. Grand Rapids Saginaw Brick Co. Saginaw Jackson-Lansing Brick Co., Rives Junction. KING BEE DAIRY FEED 20% Protein This latest addition to our line of King Bee Feeds is now on the market and going strong. Manufactured by HENDERSON MILLING COMPANY Grand Rapids, Mich. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES co. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-110-211 Murray Bldg. GRAND RAPIDS, MICHIGAN 12 FINANCIAL __ Composite Price Protection Bill Intro- duced in Congress. Among the flood of bills to be offer- ed at the opening of the first session of the Sixty-ninth Congress which con- vened to-day, none—not even the tax reduction bill prepared by the Ways and Means Committee—has attracted more attention than the composite price protection bill to be enacted “to clarify the law, to promote equality thereunder, to encourage competition in production and quality, to prevent injury to good will, and to protect trademark owners, distributors and the public against injurious and unecon- omic practices in the distribution of articles of standard quality under a distinguishing trademark, name or brand.” This measure represents the com- bined wisdom of a large committee of trade experts working in conjunction with representatives of the Chamber of Commerce of the United States. Many sessions of this body of special- ists have gone to the framing of the new price protection bill which, it is understood, will be accepted by the Congressional leaders as a substitute for the Stevens-Kelly bill and the three similar measures presented in the last Congress by Representatives Merritt, Williams and Wyant. The new bill goes to the House Committee on Interstate and Foreign Commerce which, according to assur- ances given by Chairman Parker, will at an early date give the business men of the country an opportunity to ex- press their views as to the desirability of the proposed legislation. The friends of the measure had hoped that it would be practicable to have these hearings held before the Christmas re- cess, which will probably be taken ‘Dec. 19, but it now seems probable that no hearings will be granted until after Congress reassembles in January. The delay is due solely to the fact that the leaders of the House wish to concentrate on the important task of passing the tax reduction bill at the earliest practicable moment and, there- fore, have decided to postpone the re- organization of committees until after the tax bill is out of the way. This will insure the constant attendance of 2 quorum at the sessions of the House while the tax bill is being debated, as the attention of members will not be distracted by hearings or other com- mittee work. The new composite price protection bill is a model of brevity and concise- ness. As prepared for introduction it makes but a single typewritten page, the text reading as follows: “Be it enacted by the Senate and House of Representatives of the United States of America in Congress as- sembled, That in contracts relating ta the sale or resale of an article of com- merce, the genuineness of which is attested by the trademark or special brand of any grower, producer, manu- facturer or other trademark proprietor, who is in fair and open competition, actual or potential, with other growers, producers, manufacturers or owners of similar or competing articles, which contracts are made by the owner of MICHIGAN such articles, hereinafter referred to as the vendor, with wholesale or re- tail dealers, hereinafter referred to as vendees, whenever such contracts con- stitute transactions of commerce among the several states, or with for- eign nations, or with or in any district or territory subject to the jurisdiction of the United States, it shall be law- ful for such vendees to agree to sell such articles at the prices prescribed by such vendor and such agreements shall not be construed as against public policy or in restraint of trade or in violation of the Act of Congress of July 2, 1890, or of any of the Acts supplemental thereto: Provided: “(a) That any such article may be sold by the vendee at a price other than that prescribed by the vendor: (1) if such vendee shall in good faith discontinue dealing in such article, or (2) if such vendee shall cease to do business and shall propose to sell such article in the course of discontinuance of such business, or (3) if such vendee shall have become bankrupt or a re- ceiver shall have been appointed for his business: Provided, That such article shall have first been offered to such vendor by such vendee or his trustee in bankruptcy or receiver at the price paid therefor by such vendee, and that such vendor, after reasonable opportunity to inspect such article, shall have refused or neglected to ac- cept such offer. “(b) That such article which shall have become damaged or deteriorated in quality, may be sold by such vendee at a price other than that prescribed by such vendor: Provided, (1) That such article shall have been offered to the vendor either in exchange for a new article of the same kind, or at the price paid therefor by such vendee, and (2) That such vendor after reasonable opportunity to inspect such article, shall have refused or neglected to ac- cept such offer, and (3) That such ar- ticle shall be sold by such vendee only with prominent notice to the public that the price of such article has been reduced because it is damaged or de- teriorated in quality, as the fact may be.” It will be noted that the new bill is based upon a single proposition; name- ly, that voluntary contracts entered into between manufacturers and their distributors for the maintenance of the resale prices of trademark or other- wise identified merchandise shall be legalized. This does not compel any manufacturer to fix the resale price of an article he makes unless he decides to do so. Similarly it does not compel any re- tailer of such product to contract to maintain the price fixed by its manu- facturer unless he believes it to be to his own advantage to do so. In other words the maintenance of the resale price is purely voluntary and is based upon mutual advantages to be obtained by manufacturer and distributor. The new price protection bill in no way affects the policy of the retail store with respect to the maintenance of prices. The retail merchant may sell his stocks at the prices suggested by the manufacturer or he may cut them provided he has not made a con- tract not to do so. TRADESMAN December 16, 1925 Kent State Bank “The Home for Savings” With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding Twenty- Two Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. YOUR BANK T HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS \ HHA Main Office Cor. MONROEandIONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton (on pa “Where you feel at Home * Grand Rapids Savings Bank ARTHUR M. GODWIN, Vice Pres. EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashier EARL C. JOHNSON, Vice President OLDEST SAVINGS BANK IN WESTERN MICHIGAN SERVICE —according to the dic- ' tionary means ‘working for.” In this strong Bank we prefer a broader defini- tion. To us it means working with as well as for our customers. We believe that an ac- count in any one of our departments will make you like our point of view. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home.” 15 Convenient Offices. OFFICERS wnLiA.a ALDEN SMITH, Chainnan of the Boara CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President ORRIN B. DAVENPORT, As’t Cashier H. FRED OLTMAN, Aw’t Cashier TONY NOORDEWIER, Ass't Cashier , , rR? — December 16, 1925 MICHIGAN TRADESMAN 13 Should the new bill become a law, therefore, it will contain no compul- sory feature but will be merely permis- sive in scope. Under its terms manu- facturers will be able to protect their prices by confining their distribution to jobbers and retailers willing to agree to the adopted schedule of the producers. Retailers who prefer not to enter into such contracts will no doubt be able to secure comprehensive stocks of goods of manufacturers who will not exact price protection contracts. The interesting question will then arise, however, as to whether the public will prefer to patronize the dealer in identi- fied nationally known merchandise of a standard quality at uniform price or go across the street and take a chance in the purchase of unknown hit-and- miss goods sold without guarantee as to quality but at an alluring price con- cession. The champions of the price protec- tion movement that has resulted in the introduction of the measure above de- scribed are emphasizing the fact that the proposed legislation will in no way impair the strength or destroy the use- fulness of the anti-trust laws. They realize that these laws are necessary for the protection of the public and the independent manufacturer and they are particularly anxious that the pub- lic shall not receive a false impression that a price protection statute may in any way imperil the Sherman Act, the Clayton law or the statute under which was created the Federal Trade Com- mission. The exact relation of the price pro- tection bill to the anti-trust laws is definitely and graphically set forth in a series of resolutions which have reached the House of Representatives from several Western trade associa- tions which provide as follows: “Whereas, in order to prevent the operation and existence of hurtful trusts, combinations and monopolies in this country, it has been necessary to enact certain so-called anti-trust laws by the Congress of the United States, and - “Whereas, The Courts have grad- ually, by their interpretation of these enactments, sought to prevent and do prevent the economic and orderly dis- tribution of identified merchandise by business men of the country who have neither purpose nor ability to con- stitute a monopoly and “Whereas, as a result of such inter- pretations, merchants and manufactur- ers have against their will been driven to a state of ruthless uneconomic and wasteful methods of distribution which have resulted in vast damage and loss to all branches of our trade and com- merce, obviously enhancing costs of distribution and creating a situation not paralleled in any other civilized coun- try, and “Whereas, it is our opinion that there should be remedial legislation looking towards the correction of pres- ent conditions. “Therefore be it resolved, that we respectfully urge upon our National Congress that consideration be given at the earliest possible moment to leg- islation giving relief to the industry of this country, and “Be it resolved further, that there should be Federal legislation legalizing the right of any producer of identified merchandise who is in fair and open competition with other producers of similar or competing merchandise, to enter into enforceable contracts, at wholesale or retail, or both, for the protection of resale prices upon his own identified merchandise. “Resolved, further that copies of this resolution be transmitted to the Presi- dent of the United States, to the Pre- siding Officer of the United States Senate, to the Speaker of the House of Representatives, to the Attorney Gen- eral of the United States, to the Sec- retary of Commerce and to the in- dividual members of the United States Senate Committees on the Judiciary and on Interstate Commerce, and to the individual members of the House of Representatives Committees on Judiciary and on Interstate and For- eign Commerce, and “Be it further resolved, that a com- mittee of this organization be appoint- ed forthwith by the president and that said committee be, and hereby is, em- powered and directed to join with like committees appointed by other indus- trial bodies with the view of making most effecting the resolutions adopted by our convention and to do any all lawful things to make effective these resolutions.” Pursuant to the above resolutions and others of similar import recently adopted by trade bodies, numerous delegations of business men are pre- paring to come to Washington as soon as the date for the hearings before the House Committee on Interstate and Foreign Commerce is fixed. While every effort will be made to limit these hearings to the shortest possible space of time, there is ample evidence that literally thousands of American busi- ness men will come to the Capital on that occasion determined to impress the House Committee with the earnest- ness with which they have entered this campaign to secure the enactment of price protection legislation. —_—_o+s—_—_ Good Words Unsolocited. Mrs. Mattie M. Fay, 932 Maffet street, Muskegon Hegihts, dealer in groceries, school supplies, confection- ery, etc., “I certainly do enjoy the Tradesman.” E. H. Whiteld, manager of Hotel Huron, Pontiac, “I should hate to be without your valuable paper and my pleasant visit with you in Detroit last year, makes me wish for you a very Merry Christmas and a Happy New Year.” J. E. Esch, Cedar Springs, dealer in general merchandise, “We all like the Tradesman, even our boy in High school, finds many things to use in his work at school.” J. Clare McDerby, Nashville, “I know of no better way of showing my appreciation of the Tradesman, than by recommending your peerless pub- lication, which is the one best trade paper for all kinds of business men, that I know of. I trust that you will be permitted to enjoy such vigor of mind and body as will enable you to continue the editorship of the Trades- man for many more years. I have not yet found any- thing in their service sub- Mr. Stowe Says ject to criticism. Our Collection Service must make good to you or we will. DEBTORS PAY DIRECT TO YOU AND ITS ALL YOURS. Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. 208-210 McCamley Bidg., Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS Detroit First National Bank Bldg. Telephones Cw Congress Building GRAND RAPIDS PAPER BOX Co. Manufacturere of SET UP and FOLDING PAPER BOXES G&G KR AN OD R A Ff it 8 S M+: C H SE G A N GRAND RAPIDS MICHIGAN Fourth National Bank United States Depositary Establishea 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. Wm. H. Anderson, Pres. L. Z. Caukin, Vice Pres. Christian Bertsch, Sidney F. Stevens, Robert D. Graham, Marshall M. Uhl, Charles N. Willis, Victor M. Tuthill Samuel D. Young Jam J. C. Bishop, Cash. David H. Brown, Samuel G. Braudy, Charles N. Remington es L. Hamilton THE CITY NATIONAL BANK or Lansine, MicH. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” 5% paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $7,500,000.00 Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-preof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 901-811 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN ee a i oie 14 Hoover’s Campaign Against Industrial Waste. Industry in this year of great pros- perity has much for which to be thank- ful. High records of business expan- sion have been frequent, and the stock market has not been slow to give recognition. Most credit is given to Pesiden’ Coolidge for the Administration's suc- cessful economy and taxation policies, which have stimulated commercial ac- tivity to unprecedented heights. One of the important contributing factors to our industrial prosperity, which ap- pears to have received too little atten- tion. however, is Secretary Hoover relentless campaign against industrial waste. The Department of Commerce has done much to reduce operating costs and to increase production in this country’s industries. Secretary Hoover’s annual report, to be made public next week, is expected to call attention to the department’s efforts in behalf of industry. Secretary Hoover's borne fruit, and savings tributed in a large measure to the coun- try’s prosperity. As the idea spreads, the returns will increase accordingly. Keen competition is forcing industrial concerns to give more and more atten- tion to lowering operating costs and to methods which will increase pro- duction. Business leaders to-day are stressing the importance of commercial economy. James H. Rand, jr., president of the Rand Kardex Company, who started the American Kardex Company ten years ago on a loan of $10,000, is one of the successful business men who have given much consideration to the elimination of industrial waste. He is an expert on business control, and, al- though not yet forty, is the head of a $25,000,000 industry. He has a motto which should hang in a prominent position in every busi- ness executive’s office: “The only dif- ference between a groove and a grave is the depth.” “If JT were insuring businesses against failure,” he writes in an ar- ticle on “The Straight Line to Business Success” in Forbes Magazine, “I should mail each of the offices a card every month” inscribed with the motto just cited. Mr. Rand’s investigations convince him there is plenty of room for im- provement in the management of in- dustrial corporations. Success is open to all, he says, pointing out that a careful application of elemental prin- ciples cannot fail to bring results. “There is almost unlimited oppor- tunity for the business that is soundly founded and intelligently managed,” he says. “The roster of truly great con- cerns and outstanding successes in American business is continually changing. Room must be made for the new ones that push into prominence, and now and again an old name that has stood high fades out. “The officers of the National City Bank, who have made a study of this death rate among the well-to-do in our field of commerce find that many of the old concerns in trouble have re- fused to change with the times. New methods of marketing come in, new campaign has have con- MICHIGAN types of merchandise and services are demanded, but they continue with th« old.” [Copyright, 1925.] — +2 A Little Story of Lamb. We are continually telling about the high-priced cuts of meat and the kinds that are in popular demand, and some- times pointing out that values in a commercial way on certain of these are entirely of proportion to the difference in their food value, but to-day we have a little story to tell you which may indicate that when we have told you of the food value and relatively low price of forequarter cuts, for instance, you have listened attentively and paid some attention to our remarks when you placed your meat orders. To-day’s market presents a rather unusual con- dition with regard to lamb cuts or the so-called choicer cuts of lamb. The loin and the tach from which chops are cut, are selling in many instances as low as lamb chucks from which you get the stews, pot roasts, pocket roasts, etc. Unless we are very much mistaken, you will be able to buy lamb chops lower this week than you have for some time, and this is not entirely due to the lower level that lamb carcasses are selling on, this difference is around five cents a pound below the year’s peak, but is due in equal measure to a shifting of demand from the heretofore exceedingly ex- pensive lamb chops. The forequarter cuts, except racks, have not declined materially, and legs are still in good enough demand to bring around 40 cents per pound retail for the best, but the whole burden of important lamb cuts’ decline has fallen on the chop section. This relatively low market on lamb chops will not last any longer than it takes to lower the retail prices generally, for then a normal demand will come into play again and a level will be found that will be consistent with the preferable value to the con- sumer. The public like lamb chops just as well as ever, but it is very evi- sive many economical consumers make sive many economical consumrs make a little sacrifice. ——svs. ea Good Hosiery Business Ahead. Jobbers of knit goods, as a whole, have bought hardly more than 50 per cent. of their Spring requirements of cotton hose, according to a well-known market authority, with the result that a good deal of this business is looked for after the turn of the year. Commit- ments during the present month are not expected to be very heavy. Early business in infants’ socks and children’s seven-eighths goods was good-sized, but even on them a good volume of reorders will have to come before a normal season’s business is placed. Quite a little rayon hose has yet to be bought, and orders for silk and rayon mixtures have been such as to indicate only a scratching of the surface so far. The result is that, in the aggregate, there is still considerable hosiery busi- ness ahead. —__ 2.2 The strongest propensity of a wo- man’s nature is to want to know everything that is going on and the second is to boss the job. December 16, 1925 TRADESMAN Wishing our friends and clients all good things for Christmas anda Happy and Prosperous New Year HowE, SNOW & BERTLES (INCORPORATED) Investment Securities NEW YORK GRAND RAPIDS DETROIT CHICAGO | THE UNITED LIGHT & POWER CO. CHICAGO, ILLINOIS The Board of Directors of The United Light & Power Company, on December 8, 1925, deciared the following dividend on the stocks of the Company: A quarterly dividend of $1.62 per share on the Class ‘‘A” Preferred on January 2, 1926, to stockholders of record on December oO; 22. | A quarterly dividend of $1.00 per share on the Class ‘‘B’’ Preferred a ane January 2, 1926, to stockholders of record on December ov, od. A dividend of 60 cents per share, payable in cash on February 1, 1926, to al holders of Class “A” and Class ‘“B’’? Common Stock, of record on January 15, 1926. Chicago, December 8, 1925. L. H. HEINKE, Treasurer. We _ buy and sell property of all kinds. Merchandise and Realty. Special sale experts and auctioneers. Big 4 Merchandise Wreckers Room 11 Twamiey Bidg. GRAND RAPIDS MICHIGAN Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. cate? ‘ ' a aes wR “2 a ~ = = 4 a ~ r + ¥ - ~~ or 4G 3 4 wR December 16, 1925 Fire Dangers of the Anthracite Coal Famine. Like most emergencies, the anthra- cite coal famine presents certain fire hazards not realized by the general public, it was pointed out recently by W. E. Mallalieu, General Manager of the National Board of Fire Under- writers, who issued a number of pre- cautions designed to prevent loss of life and property by fire due to th greater use of soft coal, wood, kero- sene, electrical appliances and other substitutes for hard coal. “One of the important safety meas- ures,” said Mr. Mallalieu, “is to see that smokepipes and flues are thor- oughly cleaned before the furnace is started. Soft coal burns more rapidly than anthracite and gives off consider- ably more flame, gas and soot; thus it increases the probability of a chimney fire where flues are not attended to. “The radiated heat from the smoke- pipe leading to the chimney is also greater than when anthracite is burned, and this increases the chances of ignit- ing woodwork or other combustible material nearby. “The hazard will be particularly acute where furnaces are designed for the use of anthracite only and in order to overcome the additional dangers created by substituting bituminous coal, or wood, precautions should also be taken to shield woodwork near fur- naces, stoves, and smokepipes, with asbestos and sheet metal. Soft coal requires more air for proper consump- tion so that drafts and feed doors should be adjusted accordingly. “Fires from defective chimneys and flues are fairly certain to increase, be- cause of the greater heat generated by the substituted fuel mentioned, the larger amount of soot created, and the embers given off. “It should be remembered, too, that bituminous coal is subject to spon- taneous ignition, particularly when stored in large quantities, and should never be piled near the furnace, nor against a combustible surface, such as the wall of a wooden bin. Use of Oil. “Tt is probable that oil burning equipments will be installed by many householders. In such case they should be safeguarded in accordance with the regulations issued by the National Board of Fire Underwriters. It may be said briefly that systems employing the gravity feed to the burner intro- duce a greater hazard than those hav- ing the fuel supply delivered by suc- tion from underground tanks. While kerosene is not as hazardous as gaso- lene, it does give off inflammable vapors that are explosive under cer- tain conditions. “There is little doubt that the port- able oil stove will become a prominent household appliance in the near future and its use should be attended with great care. Numerous fires have been caused by filling the reservoir while the wick was lighted. All filling should be done by dayight and away from open fires or lights. “Another cause of fire is the placing of heaters where they will come in contact with curtains or other light, inflammable house furnishings. Fires MICHIGAN have also been caused by leaving the heaters too close to woodwork. The portability of the device is in itself a hazard; not being secured in place it is easily overturned. In numerous in- stances serious injury by burning has resulted from weak spring catches securing the upper cylinder to the low- er section. If, in such cases, the ap- pliance is lifted, the catch gives way and causes the heater to open like a jacknife, with the consequent prob- ability of fire and injury. Therefore, the catch should be examined frequent- ly and repaired if it is not functioning properly. The heater should not be carried or moved while lighted. “Explosions have been caused by defective wicks which do not entirely fill the wick tube section of the burn- er, thus leaving free communication be- tween the flame and the space above the oil in the reservoir. Under such conditions the vapor ascends and, com- ing in contact with the burning wick, flashes back to the reservoir. Occa- sionally, the wick and burner should be boiled in a strong solution of soda and carefully dried before again being placed in service. This not only gives a better light, but enhances the safety of operation. “Oil stoves used for cooking pur- poses should be maintained in the same manner, and always located at a safe distance from woodwork or other com- bustible surface. Gas. “The portable gas heater should also be kept at a safe distance from wood construction or furniture and connec- tions should preferably be made with rigid iron piping. The safest form of flexible gas hose is that which is metal covered. Particular care should be exercised where open-front gas heaters are used. Many cases have occurred where persons wearing loose garments have passed too close to the flames with the result that they have been painfully and sometimes fatally in- jured. Electricity. “Similar care should be taken where electric reflector heaters are used. Electric cooking utensils are safe if properly used, but they should not be placed upon combustible surfaces, nor should they be left in contact while not in active operation. When they are not in service, the safe method is always to disconnect such appliances at the socket. “The coal shortage is likely to re- sult in the freezing of many wet pipe sprinkler systems in business estab- lishments, and consequently they should receive special attention.” — ~-+>——_ Modernistic Trends in Neckwear. New patterns in men’s neckwear will reflect the influence of modernistic de- signs, manufacturers here said yester- day. The Paris art exposition was drawn upon for some of the motifs, which, however, will be modified to meet the requirements of the men’s wear trade. The designs will be worked out in both cut silk and knitted ties, lines of which are being shown to re- tailers. Color trends are again to- ward the brighter shades, with manu- facturers preparing to bring out some new ones in the near future, TRADESMAN 15 Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents 100% PROTECTION Net Cost 70% of Stock Co. Premiums OUR RECORD FOR 16 YEARS The Grand Rapids Merchants Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual i Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according ‘o the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%, Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. j at. - . + e) == | ! 2 i Ss = < 5 8 S = = : mm <5 : i 7 eA 5 Si s ° = = 5 , = & . Li O Hi ay oa S : ec ‘Sige A He i DQ om a 38 fa ; i .@ arsie 3 | ej 2m 2 eo 2 aA = “A = 3 eH ay Ps af 3 5 Aig 's : : - — se : : < om Su » : ram Que ¢ _ : ° = 3 ; : 2 tri ~ 2 | Pe : me s a = 2 7 i 4 8 v z So : ae = 2 “7 December 16, 1925 MICHIGAN TRADESMAN 17 - $950,000 First Mortgage Five Per Cent Sinking Fund Gold Bonds oy of the Grand Rapids Affiliated Corporation —Closed Mortgage— ad Tax Free in Michigan Dated October 1, 1925 Due October 1, 1955 « » Principal and semi-annual interest (October 1 and April 1) payable at the office of the Trustee; coupon form in interchangeable denominations of $1,000, $500 and $100; registerable as to principal. Redeemable at the option of the corporation as a whole or in part on any interest payment date upon thirty days’ published notice at 105 and accrued interest. Interest payable without deduction of any Federal income tax not in excess of two per cent. - GRAND RAPIDS TRUST COMPANY, Grand Rapids, Michigan, Trustee LOCATION: The property covered by this mortgage is at the southwest corner of Monroe and Ionia Avenues in the city of Grand Rapids, Michigan. It has a frontage of 88 feet on Monroe Avenue and 132 feet on Ionia Avenue. This location is in the heart of the business district of the city, in close proximity to the city’s principal hotels, banking houses and business concerns. Most of the Grand Rapids Lo street car lines stop at the door and the Union Station is but a few blocks distant. One of the finest retail shopping districts in the West clusters about the new building. Traffic at this corner, both pedestrian and vehicular, is the heaviest in the city, bringing the buying public and the business public direct to the door. Aa A BUILDING: The Grand Rapids Trust Building is designed with a view of providing a modern business structure of architectural beauty, equipped with facilities for the convenient dispatch of business affairs. It will be 12 stories in height, of fire proof construction, steel, with granite and terra cotta exterior, bearing polychrome tracings and panels in keeping with the general design. It will be the first 7.8 building in Grand Rapids with the receding upper floors that are a feature of the modern skyline. \ The ground floor of the building will be given over to a series of the smartest shops in the city. In addition to their frontage on Ionia and Monroe Avenues, these shops will have a frontage on the entrance lobby and foyer of the building, where well arranged display Ge windows will open upon its marble interior and on the grand stair way leading to the banking rooms on the floor above. | { These banking rooms, to be occupied by the Grand Rapids Trust Company, will be of double height, with a well designed mezzanine floor or balcony. ~ - The ten floors above the Trust Company contain 40,000 square feet of floor space available for business offices. Every modern con- venience is incorporated in this rentable area. Special care has been taken to insure a maximum of light, ample elevator facilities and complete janitor service. In this respect this building will not be excelled in the Middle West. Towering above surrounding buildings, built of fire-proof construction, and heated from a central heating system, fire hazard in the new ‘a ot building is largely eliminated. SECURITY: This loan will be secured, in the opinion of counsel, by a closed first mortgage on the land, leaseholds and building. Seventy ie per cent of the entire area to be covered by the building is owned in fee, the remainder being cove-ed by leaseholds maturing in the . year 2014. The land has been independently appraised at $695,000 and the building will cost $885,000, making a total investment of $1,- 500,000. This valuation does not include the vaults and other office fixtures of the Grand Rapids Trust Company. oS This loan represents approximately 60% of the above values. Ample fire insurance will be carried payable to the Trustee. J "y EARNINGS: The annual earnings of the building are estimated as follows: ; ee eee el .-_--- $186,000 oth ty Operating Expenses, Maintenance, Insurance and ‘Taxes (excluding I'ed- Ore 0 a ee Se $ 88,000 ye Rigas Ae ere $ 98,000 : Maximum Annual Interest charges on this loan ~----_---__------_-- $ 47,500 a ae, Cl... $ 50,500 These estimates are based, as far as income is concerned, upon certain leases already signed; the expenses are based upon the operat- ing costs of buildings of like character. In the computations due allowance has been made for vacancies. SINKING FUND: The mortgage securing this loan will provide for a sinking fund of 1% of the amount of bonds to be issued under this mortgage, payable to the Trustee, beginning in 1930. The operation of this sinking fund, through purchase of bonds in the open market or through retirement by lot, will reduce this loan to approximately $700,000 at maturity or an amount equivalent to the present .. value of the land and leases. OWNERSHIP: This property, through ownership of all the junior securities of the Grand Rapids Affiliated Corporation, is controlled by es the Grand Rapids Trust Company, which will occupy all of the second and part of the third floors of the new building. The building fog 4 will be under the management of the Grand Rapids Trust Company. te. Price 100 and Interest nf ae Grand Rapids Trust Company - Howe, Snow & Bertles, Inc. Grand Rapids National Bank 18 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. T. Bullen, Albion. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Battle Creek. Manager—Jason E. Hammond, Lansing. Mulrine, Favors New Business Census. The proposal of the Department of Commerce to hold a new national busi- ness census was commended at an in- formal meeting of manufacturers in New York City last week, the stand- ardization of business terms being par- ticularly urged. Owing to the com- plexity of modern business, explained Frederick D. Wood of the Internation- al Magazine Company, who presided, it was necessary to secure a better classification and determination of just what should comprise a dry goods store, a department, corner candy, news or toy store. A resolution was passed that it would serve the business interests best if it were possible to classify the lines of products distribut- ed through each outlet, thus making it possible to obtain listing of all out- lets selling a common product regard- less of classification. A census cover- ing towns of 500 population and over was favored, and to have the Depart- ment of Commerce establish a central or master index with code classifica- tion of products. Due to the fact that the Department has insufficient ap- propriations to conduct the census, the National Conference Committee has proposed to do it, using its regular facilities under the direction of the Di- vision of Simplified Practice. Mr. Wood and H. C. Bensley of the Murphy Varnish Company were select- ed to attend the meeting in Washing- ton on Dec. 14, where the matter will be further discussed. —_2.2s—_ Jewelers See Big Season Ahead. Not since 1919, when the post-war boom was at its height, have reports from all parts of the country except the hard coal region indicated so good a Christmas season for retail jewelers as those now being received in the local trade. The better tone pervad- ing the country’s business circles and increasing employment have not only provided the rank and file of the public with money to spend, but it has provided them with the courage to spend it. Consumer buying began earlier than usual in several parts of the county, according to the reports in question, and it has been of the gen- eral nature that spells an excellent sea- son for all producing branches of the trade. One of the interesting things about this early buying is the greater discrimination consumers are showing in making their selections, which in- dicates an especially good business for makers of the better grades of all kinds of jewelry. ——__oo-s__—_ Smoking Set For Bridge Parties. A novel cigarette container with ash trays, designed for the use of wo- men smokers at bridge parties or else- where is being offered by an import- ing house. The container is made of amber rock crystal, as are also the ash trays. The former is placed in the center of the article, with two re- movable small ash trays arranged in MICHIGAN layers on either side. Holding the group is a metal frame of Byzantine finish and decorated with colored jewels. The glass top of the contain- ers bears a cut group design, with a similar smaller one on each of the ash trays. All of the cutting has been done from the under side of the glass, the top being smooth. The entire ap- pearance of the set, which is about 8 inches long and 5 inches wide, is one of dignity and richness. The whole- sale price is $17. ——_2+2>—_—_- Here Is Something Unusual. For use as a favor or perfume dis- penser, a local novelty house has put on the market a queer-headed, doll- like figure, garbed in a colored sateen dress, that “smokes” a glass pipe about two inches long. In this pipe a red fluid, bubble-like, goes back and forth ceaselessly. It is claimed to be the nearest thing to perpetual motion yet devised, and the only thing required to make the device work is to put a little water in it once a week. If a few drops of perfume are added to the water, the figure will dispense the fra- grance to all parts of the room. It also indicates the temperature and hu- midity of the room. If the air is hot and dry, the liquid passes back and forth very rapidly, while if the room is cold, this action is slow. The figure retails for 50 cents. — <->" Retail Buying Continues Active. Reports from wholesalers of leather goods and other merchandise of a gift nature indicate that, not since the shortage resulting from the war-time boom, have buyers operated so freely at this time of the year. This was at- tributed to the determination of retail- ers to stick to their policy of small and frequent buying and, at least in the case of buyers for stores located in the metropolitan district, is expected to continue to within a few days of Christmas. Not only is this keeping the houses from which they buy busier than usual. but it is expected to result in a relatively small volume of mer- chandise being disposed of at post- holiday sales. ——_+2>—_ Many Handkerchief Reorders. Numerous orders by wire and mail are being received for handkerchiefs, according to manufacturers here, this late business indicating that the retail- ers are already clamoring for merchan- dise to round out holiday stocks. The activity is such as easily to place this year’s Christmas business in these goods as probably the best on record. Novelties of all kinds are wanted, the solid colored high shade merchandise having by far the greater call. Boxed sets are described as selling to a greater extent than ever before. —_—~22s——_ Floral Ornaments Taking Well. Floral dress ornaments continue to have an exceptionally strong vogue. The retail demand for the holiday period is expected to result in good fill-in orders until right up to Christ- mas. Corsage bouquets and bouton- niere effects are being heavily re-order- ed at the moment. The chrysanthe- mum flower shows no falling off in popularity, the orchids and metallic roses are also selling well. TRADESMAN December 16, 1925 to match. to wear. Wholesale Dry Goods ~ “Newdeparture”’ | Attached Collar Shirts Full Washed, Laundry Shrunk, Soft Craft. ‘“‘Newdeparture” Collars will not shrink or wrinkle—true sized collars in col- ored Fabrics either attached matching the shirt or detached Original—Ewclusive—No Equal GLENDON -- LEGION Two new White Collars—semi-stiff in appearance, yet soft An innovation in the collar line—All sizes— 1214-18—one-quarter sizes 1314-1634—$2.50 a dozen. SEND FOR TRIAL ORDER Paul Steketee & Sons Grand Rapids, Mich. rs to salesmen ROUND TRIP TO CHICAGO ee Opening Territory | heretofore closed Due to poor transportation facilities salesmen have had to pass up many towns along M-11, from state line to Ludington. with the Greyhounds operating every two hours, it’s possible to make these stops, call on the trade and catch the next coach out. “Ride the Greyhounds”—cleaner, more com- Now, fortable, most convenient. Time Tables mailed anywhere on request. Maps, Rates, Hotels, Etc. ADDRESS G. R. or Muskegon Offices December 16, 1925 _WOMAN’S WORLD The Most Needed Book of Etiquette. Written for the Tradesman. A clever method of advertising any new book on etiquette is to give a picture of some laughable gaucherie committed through ignorance of the niceties of social usage; or to tell how a man failed to secure a coveted posi- tion because he crumbled the crackers into his soup or because his wife, poor soul, was not up to eating peas with her fork. Such advertising can not be called misleading. Possibly some of us may stand to lose out seriously because we know little of decorum; and there are few who may not study with profit some of the excellent and authoritative works on polite behavior. It adds greatly to our enjoyment of any social function if we can go with the easy assurance that we know the ropes and can depend on ourselves to do the right thing at the right time. But after all, strict etiquette is like evening apparel—many of us don’t have use for it very often. A man must have half a dozen business coats to one dinner jacket. The average woman requires many more gowns for house and street and church wear and for informal affairs, than for full dress occasions. Just so most of us stand ‘in for greater need of a book that will show us how to observe proper cour- tesy in the home, the store, the office, or the schoolroom, than of a work that places emphasis chiefly on the latest dictums as to ultra-fashionable be- havior. So far as heard from, this really needed book on etiquette has not yet been written. The works on the sub- ject now extant deal mainly with the ceremonial code of that exotic realm known as polite society. Now when we do venture into that somewhat foreign country, we gener- ally find we can deport ourselves fair- ly well. Perhaps we are coached be- forehand for the occasion, and we ob- serve very carefully how others do, and meekly fall in line. So although we may not be “to the manner born,” we can manage to get by without com- mitting any conspicuous blunders. Strange to say, it is in everyday living, where we are supposed to know ex- actly how to behave, that we make the bad breaks in our manners. Referring again to polite society, we find that about all that is expected of us there is to make ourselves agree- able. Everyone else is specializing on that same thing. All cares and vexa- tions, all hard, unpleasant facts, are for the time ignored if not forgotten. The very atmosphere of that realm is factitious. We breathe it and quite readily enter into the ways of compli- ment and flattery. But we find it difficult, even impos- sible to carry these decorous ways over into real life, where hard and unpleas- ant facts can not be ignored, and where no one seems to be specializing on being agreeable. So we want a book that will set forth not ballroom etiquette—perhaps not etiquette at all in the strictest sense of the word—but good practical manners for everyday use. We want something that will MICHIGAN make it possible to get down to brass tacks when occasion requires, without making it seem that everything is all brass tacks. We want a work that will help us solve the many and difficult problems that grow out of the reactions of dif- fering temperaments to one another when in close and constant association. This opens up a big vista of what we may call the reform issues. Now it is natural amd right that all should modify and be modified to a certain extent. Normally a married pair should grow to be somewhat alike. Any group of persons working to- gether will become similar in some re- spects. In the family, Father not only trains the children, but the children bring up Father. This is as it should be. But not always do these inter- actions work out harmoniously. A characteristic that would be only amusing, or perhaps even interesting, in a person: we meet casually, may drive us to desperation if seen every day in some one of our own flesh and blood, for whose conduct we feel in degree responsible. A few months ago in a well-known magazine there was an article on “Things I Wish My Wife Wouldn’t Do.” In the suc- ceeding issue there was the counter- part, “Things I Wish My Husband Wouldn’t Do.” These told, not of serious shortcomings but of little an- noying traits that might easily be drop- ped but were indefinietly continued. Now it seems monstrous that any- one should endure for years and years something that gets on the nerves badly, and not utter some word of pro- test; yet the attempt to break a spirited person of any little habit or peculiarity is likely to result only in laceration of feelings. Most of us don’t at all like to be changed. Particularly is it galling if one of two takes it upon herself (him- self) to do all the modifying. Not a few divorces result from one of the twain trying to make the other over. We need light on the subject of at- tempting to reform one another in matters small and great. some We want help in the many, many in- stances when the exigencies. of living seem to come into direct conflict with the requirements of courtesy. We can be polite when we don’t try to do any- But when we are laboring under stress and strain and a dozen thing else. cross purposes come in that militate against good behavior, then we lose our manners. We want a book that will give us clear and definite replies to such ques- tions as these: How is a teacher to maintain disci- pline and high standards of work, and yet stand before her pupils as an un- failing example of decorum? How is a man always to treat his clerks and employes with considera- tion, and still be the unquestioned mas- ter of his establishment and keep his affairs on a paying basis? How is a woman to be a model of courtesy in every store or office or wherever she may have business trans- actions, and still invariably see to it that she gets the worth of her money? How is a young husband to give his bride all the loverlike attention to TRADESMAN which she feels she is entitled, and still get down to business and earn a living for the two of them? How is a man, young or old, to teach his wife not to chatter incessant- ly when he wants to read quietly or rest, and do it without making her re- gard him as a brute? How is a woman to break her hus- band of being a bore, without hurting his feelings? We might give the book a second chance on this. to do it anyway but with the least hurt to his feelings? How is a wife and mother to give her home a delightful atmosphere of entire freedom from unpleasant re- straint, and still hold her household How is she to all the essentials of good breeding? How is she to require courtesy on the part of her husband and children, with- out herself violating all the canons of etiquette by continual correction and nagging? In other words, must she use bad manners to secure good man- ners to secure good manners? And ners? And how is she to be agreeable without being easy? We might extend this list of ques- tions, but why further tabulate our dif- ficulties? The long and short of the matter is that our manners are not what they should be. We elders know tha we are not setting the example we ought to set before the youngsters, and we feel bad about it. Allowing that there always must be a difference between workaday behavior and com- pany manners, there ought not to be the wide divergence that there is. We realize that we are giving our best conduct to outsiders, and treat- ing the home folks shabbily, and we do not desire it to be that way at all. No man purposely wants to be always smiling and affable to good customers and be only a grouch to the boy who sweeps out the store. No woman of us all intends to be a lovely lady in society and a kill-joy to her children and the maid. But in view of the multi- tude of circumstances and conditions that war against the habitual observ- ance of good manners, just how are we to help ourselves? Suggestions as to the way out will have to be reserved until next week. Ella M. Rogers. ———_»>+ > Glove Silk Underwear Selling. Glove silk underwear orders at this time reflect the belated and fill-in pur- chasing of many retailers for the holi- day season. Manufacturers say they have their hands full to make the deliveries requested and this tendency is expected to be accentuated later in the month. dance ensembles, step-ins and sets of gar- ments have shared in the demand, with both plain and novelty trimmed mer- chandise taking well. Flesh and sev- eral of the softer high shades have led in the colors. The manufacturers re- port an increased amount of business done in glove silk underwear for chil- dren. This end of the demand prom- ises to grow much larger with the in- crease of attention given to it. Vests, bloomers, —___ ¢-___— Every day failure comes to more or less merchants who are giving too little time to thought of how to increase sales and too much time to how to have more fun, 19 For Quality, Price and Style Weiner Cap Company Grand Rapids, Michigan MOSHER SALES SERVICE A Business Building Service For Merchants Wayland Michigan BARLOW BROS. Grand Rapide, Mieh. Ask about our way. TOLEDO SCALES 20 W. Fulton St., Grand Rapids refinish old Work guaranteed. We rebuild and scales. a. TRIM AND Aue [REC D - pe Hera’ G i ff K CARTERS CRESCENT GARTER CO. 515 Broadway, New York City eT St Under both State and Iederal Supervision our mail We are as near a6 with us box. As easy to ban as mailing a letter. Privacy No one but the bank's officers and yourself need know of your account here. Unusual Safety Extra Interest Send check, draft, money order or cash in registered letter. Either savings account or Cer- tificates of Deposit. You can withdraw money any_ time. Capital and surplus $312,500.00. Resources over $4,000,000. Send for free booklet on Banking by Mall HOME STATE BANK FOR S AVING GRAND RAPIDS MICHIGAN 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—C. G. Christensen. Vice-President—Orla Bailey, Lansing. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Not More Capital But More Energy Needed. Written for the Tradesman. This letter is right to the point—not? I am running a grocery store and I] have only a small capital and I cannot very well run a store and make my living. I cannot pay my bills in time and only can collect half of what I sell, and am losing business every day on account of not having enough cap- ital. I am always out of lots of ar- ticles that people want and it is very discouraging this way. I am sell’ g $500 a month and am making small wages, am married, have three chil- dren, am paying rent of about $12 per month, and I was thinking that I would borrow $1,000 at 7 per cent., and having it in the business with what I have, $250 capital, I can sell $800 to $1,000 a month and will be able to make about 20 per cent. for what money borrowed at 7 per cent. and collect half what I will sell. Can it be a paying proposition to me to bor- row? I have property and I can bor- row money on it, and would like your opinion. Answer right at once. I have often stated that I would not write special letters because I could not afford to do it; but I did just as I was instructed in this case—I “answer- ed right at once.” I did not dare do otherwise for fear this man would mortgage his property before I could get a letter to him. I wrote thus: I shall cover your statement fully in a forthcoming article, but meantime let me say this to you: 1. If you cannot make ends meet and earn a profit over and above ex- penses on a capital of $250, you will be worse off instead of better with $1000 additional capital.” 2. If you are unable to collect for goods sold on credit on the basis of your present capital, you will only be worse off if you have more capital. Making collections is a matter of char- acter, business principles, sound rules and an unswerving practice in line with all those things—not a question of capital at all. 3. If you are unable to buy the stock needed to supply the demands of your customers with $250 cash capital, you will be no better off no matter how much money you may have. 4. You have no business to ex- tend credit to anybody unless vou are capable of handling the credit busi- ness properly. How to handle credit is fully described in my various ar- ticles in the Michigan Tradesman. There is no room for ifs, ands or may- bes in the extension of credit. The rules are rigid and you will never be successful as a credit merchant unless you live up to the letter and spirit thereof—beginning always with the letter. Plan your business on the basis of selling for cash. Decline to part with any goods except for cash over the counter at time of sale. When you have digested the rules for credi* ex- tension so that you are able to stand right up before your customers and state the rules clearly and distinctly, then you can start the credit business; and always such start, in the case of any applicant, must follow such search- ing investigation of the character of the applicant as to make you desire to grant the credit for your own profit. Remember that credit is something of which vou must always retain con- trol or you are lost. The most successful grocers on the continent to-day are, in most instances, men who started with $25 or $50, or some such insignificant sum. Obvious- ly, they could not carry everything that any customer might want when MICHIGAN they started—nor for some time after that. They had to grow slowly—and that is the only kind of growth that is worth while. So do not take any foolish steps along the lines indicated ir your letter. Capital? What is capital? Is it only money? Not on your life. A “sane mind in a sound body” is capital—the most fundamental, most basic capital there is. Business experience is cap- ital. The trading instinct is capital so valuable that this alone has carried numberless men to the peak of com- mercial success. Many successful men are without scientific knowledge of business principles. They grow be- cause they are natural traders. When thev get rather big, they usually hire men who have education in the theory of business to handle details. Often those men who are hired have any number of facts and figures at their fingers’ ends and can reason logically from such facts; but they lack the vital spark of initiative, of the courage to take hold on their own, so they re- main hired men throughout their lives. But all this only means that, given health and a trader’s instinct, any man can go farther and go faster if he has scientific knowledge. That is why I have told this man to get business knowledge. But because we all are inclined to read carelessly and to make mental reservations when we read cer- tain rules—with the subconscious idea perhaps that “my business is differ- ent”—TI warn this man to take literally every statement and indicated restric- tion about the granting of credit be- fore he starts. Writing recently from the great Southwest, a grocery jobber said: Business is fairly well liquidated here- abouts and we are looking for improv- ed conditions.” That arrested my at- tention sharply. I had been unaware that anything like “liquidation” was due in that particular region and I asked him o be specific. Here is his answer: We have had something over sixty bank failures in New Mexico in the past few years and only last month did we have two more in Las Vegas. The banks that have closed were busted years ago and it was due to cattle paper principally. There are, as a whole, something over a hundred banks in New Mexico. That is about two or three times as many as the state should have, com- pared with the large cities of the country and the number of our people. Most of those banks are in receivers’ hands and liquidate their assets from time to time. In this process, they someimes bear down on the trade and that affects us. This condition promis- es to continue for some time longer. We have had several good rains lately and the state is in fairly good condition, but the ranges are depleted, so there is now little or no stock to eat the grass. Very few cattle are left and our state, which stood second or third as a sheep producer ten years ago, now stands seventh or eighth. Only about half as many sheep are raised as we produced ten vears ago. When it rains here, we have grass and are delighted. We might say that here is an ex- ample of the pasture being greener over the fence where the rich verdure carries little benefit. The pathetic side appears when we read that certain cattle bonds have “gone sour” because the poor critters have died of thirst. The emaciated bodies encircle the TRADESMAN December 16, 1925 Holwick Electric Coffee Mill If you have never used a Holwick Electric Steel Cut Coffee Mill you are in no position to DETERMINE its merits or CRITICISE its value. This is our latest Mill with high- grade Robbins & Myers Motors, ma- chined steel cutting burrs, ball bearing end thrust and dial adjustment—good for 1 lb. or more per minute, any grade of fineness desired and it sells for $80. But we are making a run on this mill at $65, on easy payment with 10 per cent. additional discount for cash. We are distributers for Holwick’s 64 styles and kinds of Electric Mills and Chop- pers. Send for literature. Boot & Co. 5 Ionia Ave., S. GRAND RAPIDS, MICH. Canada Dry The Champagne of Ginger Ales Sparkling Invigorating Healthful The Royal Toast For the Christmas Host JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN Thousands of Retailers say Deserve the Popularity They Enjoy The Ohio Match Sales Co. WADSWORTH, OHIO aa a ~Y j 4 t é <é : . December 16, 1925 MICHIGAN TRADESMAN 21 MEAT DEALER water holes—the holes, that is, where they were wont to find water. Human- ity, humane ideas and business are closely interrelated after all. Paul Findlay. —_++>—___ How Canned Foods Serve the Public. In purchasing so-called fresh foods, how can you get them into your pos- session inside of forty-eight hours from the time they leave the field? Every minute consumed in transporta- tion is a detriment to the so-called fresh vegetable and the number of hands, exposures, heat, cold, dry or wet weather, dust and dirt it has been through, and leaving a very great danger of contamination that ordinary washing will not remove. Now, with canned, fresh goods at the origin in the field where they are grown, after being packed, are trans- ported a very short distance, some- times not at all, to the factory. In canning, we move the factory to the field and not the product to the factory. At this factory, every pre- caution is taken in examination before buying, as to whether the foods are suitable. Then, the product, when fin- ished, is examined, tested and certified as to grading, keeping their flavor and aroma, and guaranteed freshness to remain until opened and consumed. Only prime raw material can be used in canning to obtain a first class product. This is of so much impor- tance that nearly all canners grow or contract for their supplies so that they may be of a certain quality; be har- vested at the direction of the factory superintendent in accordance with their condition of ripeness and be delivered without injury. In many instances, if not in all, the the canned product will surpass in ap- pearance, flavor and use than the so- called impossible to purchase fresh, on account of the scientific methods that men for years have perfected in pro- cessing under Government experiment- al supervision and are doing so still. I doubt whether any such precau- tions as the following are taken in an ordinary or even extraordinary kitchen of the extraordinary type of institution. No person known to be afflicted with infectious or contagious disease or with infected wounds shall be employed in preparing or canning food. Spitting on the floors or walls of the canneries shall be prohibited, and smoking will be allowed only in rooms provided for that purpose. Where a change of clothes for work is necessary or usual, hangers or lock- ers shall be provided for clothing not in use. Employes handling food products shall wear clean, washable clothing of aprons. Women shall wear clean washable or paper caps over their hair Employes handling food shall keep their hands and finger nails clean. Such employes shall wash their hands after leaving the toilet. Common drinking cups shall not be used. Individual drinking cups or sanitary drinking fountains. shall be provided at convenient locations. Ony potable water shall be used in making syrups or brines or for any other purpose where it comes in con- tact with food. J. L. G. Green. Do Cooks Spoil Meat? There is an old adage which is as well-known as hunger. It is “Too many cooks spoil the broth.” This is literally true, no doubt, and we are wondering how many cooks it takes to spoil meat in cooking. Judging from a recent experience it only takes one. A certain restaurant that enjoyed the patronage of market men had a repu- tation for serving excellent food. A cook was hired to replace one who was discharged. At once a difference was noted in the food and the management noticed a falling off in patronage. The same high quality food was purchased but somehow it did not taste the same. Meats were tough, or dry, or lacking in flavor, and, on the whole, conditions were very bad for the owner. There is an advantage in many things that look dark if the advantage is sought, and this change in cooks brought forcibly to the attention of the owner the fact that more depended on the cook than he had previously thought. Of course he had to make a change, but in doing so he decided to get a cook not only with a cooking reputation but one that he knew could cook better than most others. He was fortunate in being recommended to a cook who had formerly had first-class hotel experience, and engaged him at a salary considerably higher than usually paid to restaurant cooks. Busi- ness increased slowly at first, and then with one person telling another it grew by leaps and bounds until capacity was taxed. This restaurant was in a meat mar- ket, and meat was naturally the cen- ter of patronage preference. With such an example of the difference between good cooking and not so good so forcibly brought to our attention, we are wondering if it would not be a good thing if home cooks checked up on themselves and discovered just where they stand. Would it not be worth while if it was found that im- provement could be made in home cooking in any specific instance to take a course in cooking from a good school of domestic science or, if such a school is not available, from a house- wife who is known to be an excellent cook? It may be true that your hus- band or children will not walk out on you when your cooking is bad, but let us not take that chance. —— +> Too Much Faith. Carefully the burglar effected an en- trance into the bank. He found the way to the strong room, When the light from his lantern fell on the door he saw the sign: “Save your dynamite. This safe is not locked. Turn the knob and open.” For a moment he ruminated. “Anyway, there’s no harm in trying it, if its really unlocked.” He grasped the knob and turned. Instantly the office was flooded with light, an alarm bell rang loudly, an electric shock rendered him helpless, whie a door in the wall opened and a bulldog rushed out and seized him. “T know what’s wrong with me,” he sighed an hour later, when the cell door closed upon him. “I’ve too much faith in human nature. I’m too trust- ing.” We wish you an old-fashioned Christmas With old-fashioned greetings to cheer An old-fashioned happiness waiting To go with you through the New Year NATIONAL CANDY CO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN Delicious cookie-cakes and crisp appetizing crackers — There is a Hekman food-confection for every meal and for every taste. kman Biscuit (0 Ie Grand Rapids.Mich. a oe : This is the Season for Florida Grape Fruit Iceberg Head Lettuce, California Navel Oranges, Cranberries, Emperor Grapes, Mixed Nuts, Bulk Dates, Figs, Etc. The Vinkemulder Company Grand Rapids, Michigan M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables 22 HARDWARE Michigan Retail Hardware Association. President—Scott Kendrick, Flint. Vice-President—George W. McCabe, Petoskey. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Last Minute Suggestions For the Christmas Trade. Written for the Tradesman. There is still a little over a week until Christmas—a week which prom- ises to be full of activity for the hard- ware dealer. It will, also, be a busy time for the average customer. A large share of the Christmas shopping has still to be done, and it will have to be done in a hurry. The hardware dealer, in his pub- licity and in his concluding sales ef- forts, is, therefore, confronted with a perplexing problem. He must appeal to a thoroughly interested but intense- ly busy public. He must, moreover, face the keenest of opposition; for stores in many lines of trade are like- wise displaying Christmas gifts and the newspapers are carrying a large volume of advertising along similar lines. What can the hardware dealer do to insure his message “getting across” to the people he desires to reach. The advertising manager of a large retail hardware store recently outlined the steps he took one year to accomp- lish this. “T recognized that people would be too busy to read advertisements very carefully,” he said, “although I knew that, as their interest was high, they would look to the newspaper for sug- gestions. It appealed to me that if I could make my advertising different from anything else appearing in the paper, I would be sure of attracting the attention of every person who took the paper. My advertising would stand out sufficiently to catch the casual reader’s eye. Accordingly I looked over the ad- vertisements which had been appear- ing for some weeks back. I studied every detail. Finally I evolved a style which was different in every respect from any advertisement which had up to this time appeared. I was not content with a partially distinctive style; it had to be absolutely different in every detail—heading, border, type, arrangement of matter and panels, etc. “T ran a step heading in Caslon old style type. Luckily I had previously secured a Christmas border which in itself lent a distinctive air to the ad- vertisement. All type throughout was of a uniform quality and the headings were in Caslon. I used hair-line panels instead of the regular heavy border lines affected by all other advertisers. The arrangement of the matter was a decidedly new one—at least for this locality. “The copy I turned out was dif- ferent but it was not freakish in any sense of the word. It was not neces- sary to resort to unusual arrangements and eccentric schemes to make my advertising different. I had new style; that was all. It stood out from everything else in the paper. “And it certainly brought the re- sults. I believe that every man, wo- man and child with money to spend for Christmas presents read my ad- a TEA TR TT LAL LE LLL LEAL AE LAL AA AAA AAT nn MICHIGAN vertisements during the last week of the shopping season.” With a constant striving for novel effects in advertising, it may seem to the hardware advertiser a difficult problem to evolve anything new. This may be true of the large community. But in the ordinary small community the retail advertiser knows little of the technique of type and make up; and after he has written his copy, he is accustomed to leave it to the make up man to do the rest. Thus most newspaper advertising in a small town newspaper has a certain monotonous effect. Here is the chance for the wide- awake hardware advertiser, particu- larly if he has studied the possibilities of type and make up, to work out some novel effects. And if he is to attract attention in pages crowded with competitive advertising, he has to give the public something arrest- ingly different from the ordinary run of printed appeals. The advertiser has this advantage during the last stages of the shopping season. He is appealing to a public that is interested to the highest de- gree. People who are perplexed by the problem of just what to give want suggestions. If the advertising man can get his suggestions to them, they will be the best possible prospects The trouble consists in the fact that countless other advertisers are trying to din their suggestions into the public simultaneously, and the customer has not the time to listen to them all. Many things go to constitute “ap- peal” in advertising. First, the read- er’s attention must be arrested. Then, having caught the reader's eye, you must hold his attention, and arouse a real interest. To do this, an advertisement must contain sufficient information, attrac- tively and forcefully set forth. It must be suggestive and instructive. The average person right now is not going to read the advertising very closely; he will skim an advertisement for suggestions to assist him in select- ing Christmas gifts. Therefore, give him a wide variety of suggestions, and tell something of each article, particu- larly the price. At this late stage the quoting of prices is particularly necessary. It is too late for the shopper to do things in a leisurely way. He knows how many gifts and for whom he still has to buy, how much money he has al- ready spent and how much he can still afford to spend, and in some cases how much he wants to spend on each individual. What he wants from the hardware dealer, in his advertising and window displays, is specific suggestions of goods at the specific price in which he is interested. Therefore, by all means quote prices. Tell the reader tersely all that can be told about the article. In your news- paper space, and in your displays, con- centrate on the task of suggesting gifts, and thereby helping your cus- tomers to make their selections. Stress that point from now on—that you can give the perplexed shopper intelligent help. Christmas decorations and Christmas accessories, though always helpful, are een TRADESMAN December 16, 1925 BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN New Flat or Roll top desks, Steel for store or wood files,account sys- Or ' Or tems, office chairs, fire- Used office proof safes. G. R. STORE FIXTURE CO. 7 Ionia Avenue N. W. Foster, Stevens & Co. WHOLESALE HARDWARE IRI 157-159 Monroe hoe - 151-161 Louis hes N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle crn ts 9 At NN ENN A SOS ODEN TTI ALE TTA OT ITT oo . PMA > A * > ¥ 1 « >” 7 - . rN > A iy . ” 7 7 < >” 7 « ¢ z< —— - as. “ 7 er a i cm ~ December 16, 1925 MICHIGAN TRADESMAN 23 less essential now than they were a little earlier in the season. Everybody knows by this time that Christmas is coming. What they want is the speci- fic idea, the practical suggestion, that will help in the choice of gifts. A good plan, too, is to advertise the store service. Most people expect to find conditions more or less congested during the last week before Christmas. They know from experience that stores will be jammed, that long waits will be that delays and mistakes will ensue in delivery. They accept this condition as an annoying but in- evitable feature of Christmas shopping. The store which offers service will be sure to strike a sym- pathetic chord. vertisement to necessary, improved 3y offering in his ad- deliver all promptly and calling attention to his excellent facilities for prompt service in the store, the hardware dealer will find an effective avenue of appeal. Of course, such publicity is never wise unless the facilities of the store are such as to ensure the satisfactory service promised. goods To make good service possible is one of the big problems that face the merchant during the last week of Christmas shopping. The last week before Christmas in- volves a considerable strain for mer- chant, salespeople and shoppers. An- noyances are bound to crop up, and tempers are apt to be lost. If you can do so right now, get your sales- people together or else talk to them individually; and prepare them so far as you can to go through the final rush Mistakes are bound to occur; but a little forethought good-naturedly. and a word or two of kindly warning and will considerably reduce the percentage of error. Victor Lauriston. —_—_++»—____ More About Old Time Local Mer- chants. Kutsche & Verdier, who opened a stock of hardware, tinware, iron, nails and glass on Monroe avenue near Michigan, in 1865, offered to pay “the highest prices for copper, brass Verdier withdrew his in- terest in the firm in 1870, entered politics and banking later. He was the cashier of the Kent County Savings Bank at the time of his death, about Sons of Mr. Kutsche founder of the encouragement stoves, and rags.” a decade ago. succeeded the senior business. H. M. Johnson was a dealer in gro- ceries (wholesale and retail) and pro- duce on Monroe avenue, opposite Mar- ket, in 1865. To attract trade C. H. Johnson, who sold drugs and medicines on Monroe avenue, near Pearl, sixty years ago, assured country doctors and farmers, through advertising mediums, that his stock of medicines was complete, war- ranted genuine and of the best quality. He also sold dye woods and dye stuffs. Steven and Charles Scribner were dealers in hardware on the Southwest corner of Front and Bridge streets. In the course of time the brothers be- came infected with the mining fever, sold out and moved to Colorado. Black & Barth manufactured and sold hoop skirts on Monroe avenue, near Market. The firm explained in the advertisements that their skirts were made of one continuous spring; that they could not disjoint in front, as common hoops did; that they were so constructed that the shape was pre- served. L. B. Brewer was a dealer (whole- sale and retail) in hats, caps, furs, gloves and Buffalo robes on Monroe avenue, near Lyon street. Tolford & Boyce, located on Monroe avenue, near Ottawa, were dealers in dry goods, Yankee notions, cloaks and Mr. Tolford later formed a partnership with a man named Good- rich and engaged in the manufacture mantillas. He was also substantially interested in the Phoenix Furniture Co. and a pillar of the Baptist church. I. M. Stanley sold the Florence sewing machines in 1865. Prices rang- ed from $68 to $150. E. B. Escott was a pioneer in the drug trade of the city. His store was on Monroe avenue, opposite Crescent street. A son who succeeded the father is still in trade in the Southeast section of the city. Willis E. Ford was a custom boot maker in the arcade, near Pearl street. Peter and Cornelius Dykema were dealers in also. crockery, glass and tinware, on Monroe avenue near Fulton, sixty years ago. They were among the earliest of the Dutch of soap. groceries, immigrants to enter the city and es- tablish themselves in business. A con- siderable number of the younger gen- erations of Dykemas who live in the city reflect credit upon their ancestors. Arthur Scott White. — +22 Mears Puts on Metropolitan Airs. Mears, Dec. 15—It was certainly nice of you to put my last effusion di- rectly under Realm of Rascality. Mears is certainly booming. Miss C. Mears is erecting a sky scraper, less than ten stories high, in this vil- lage. A building that we will point to with civic pride. This is to be a last- ing memorial to her father, Charles Mears, who founded this village. The building is about half completed, and with its force of forty-five carpenters, will be finished about Feb. 1. It will occupy 276,480 square inches of floor space. The ground floor will be used as a Federal building and occupied by the Mears’ postoffice and rural routes; also Frank Fenton will run a first-class up-to-date butcher shop and George Reed, who burned out two years ago, will use the remainder of the ground floor with a general stock. The second story will be divided into living quar- ters or flats. From there up to Venus will be office rooms. I don’t know if there are any plans for a roof garden, but rather think from the Gothic style of the roof it would be better suited for a toboggan slide. ‘Without fooling, this building, when completed, would add greatly to the appearance of Grand Rapids if it could be transported and set down on Campau Square. We heartily welcome George Reed back as a competitor. This will per- mit us to be more regular as a Trades- man correspondent. I think I will now have time to inflict myself on your readers, so as to cut the circulation down at least 47 per cent. By that time you will begin to beg me to commence to start to quit writing. You had fair warning. Now take your medicine with good grace. Chronic Kicker. ——_~+2s———_ If there are pillars or posts in your store, put shelving or cases around them. Make them into selling helps rather than mere obstructions to busi- ness. : Schemes and Deals may be all right, but— we prefer not to use them. For over a quarter of a century we've made Fels-Naptha just as good as we know how; we've advertised it consistently and con- tinually. So we see no reason why we should force the Grocers to buy spasmodically or beyond their needs. Grocers should carry enough FELS-NAPTHA to supply the needs of the housewife—her normal, prudent and appreciative demand. To “load them up” is neither fair to the customer, the grocer nor ourselves. Fels and Company — Philadelphia ‘“The Golden Bar sold on the Golden Rule”’ Which Would You Rather Sell? ONE MATCH OR e TWO MATCHES |e PE eePtiaaey Pera aad PPI eraie Matches ) Hen vy i“ tad | Say to your customers: “Here are two boxes of the new, perfected Diamond Match for thirteen cents —the best match and the safest match to take into your home. They are better value than ordinary matches at five or six cents per box.” Your percentage of profit on Diamond Matches is larger than on ordinary matches, and your total profit on Diamond Matches—two boxes for thir- teen cents—is much larger than on one box of ordinary matches at five or six cents. And you will sell two boxes almost every time. You may as well increase your match sales. And you may as well make this extra profit on your match sales. THE DIAMOND MATCH COMPANY 24 ‘COMMERCIAL TRAVELER News and Gossip About Michigan Hotels. Detroit, Dec. 15—-Many friends of Bert Hamilton, for years manager of the Library Park, and later assistant manager of the Fairbairn, both of De- troit, will learn with regret that he is seriously ill at Grace hospital at De- troit. Mr. Hamilton has always been active in hotel and civic affairs in the Motor City and it is to be hoped that he will be spared for further useful- ness. It is a pleasure to note that J. R. Hayes, of the Park Hotel, Sault Ste. Marie, and Wayne Baths, Detroit, who has been in poor health for the past year, is on the road to recovery. Mr. Hayes’ Michigan hotel activities are a matter of history. His friends are legion. Michigan Charter, Greeters of Amer- ica, will hold its annual dinner dance at the Book-Cadillac next Saturday night. On this occasion up-state greeters will be the complimentary guests of the Detroit contingent. Ernie Neir, manager of the Hotel Rowe, Grand Rapids, who has been very ill for several weeks, is coming through all right. He is now enjoying his first vacation since assuming con- trol of the Rowe, all of which he well and truly deserves. W. C. Keeley, former manager of the Morton House, Grand Rapids, is engaged in the construction of a new hotel at Miami, Florida, which he pro- poses to operate. Mr. Keeley as a ho- tel operator needs no testimonials and it is the wish of his friends that he may succeed in his new undertaking. R. B. Brittain, proprietor of the Hotel Brookins, Detroit, is also build- ing a Florida hotel, at Hollywood, which is expected to open about Christmas. “Bob” is a favorite with his Michigan brethren and they would all like to be on hand at the opening. The death of John D. Martin came as a distinct shock to every one who knew him, but more particularly to the members of the Michigan Hotel As- sociation, of which body he was an honorary member. In all his travels he never had a harsh word to say about a landlord and the pleasant relations which have existed between the United Commercial Travelers and Michigan hotels have been largely due to his efforts. He surely will be missed from the Association gatherings. The committee on arrangements who are preparing the program for the sec- tional meetine of the Michigan Hotel Association, in Detroit, on Monday and Tuesday, December 28 and 29, have formulated a tentative program, which will be sent out by the Secretary this week. Headquarters will be at the Book-Cadillac, where all members and their wives will be supplied with accommodations, all complimentary. Meeting will be called to order at 2 p. m. and the discussion of food prob- lems and help conditions will be taken up as soon as the formalities of open- ing the convention have been com- pleted. In the evening an informal dinner will be given at the Hotel Tul- ler. Chas. W. Norton, of the Hotel Norton, contemnlates giving a theater party to the ladies and a “smoker” is carded for the men. Tuesday will be a busy day. The question box, which has been a feature of previous conventions, will be staged early. Members having in mind any vexatious problems will be given an opportunity of presenting them and there is no doubt but what they will be ably and fully discussed. It is sug- gested that the completion of the pro- gram would be facilitated if members could submit such questions to the Secretary in advance, that they be taken cognizance of at the proper time. At noon a complimentary lunch- eon will be tendered by the manage- ment of the Hotel Statler, at which members and their wives will be ex- MICHIGAN pected. Tuesday afternoon will be de- voted to further talks. Several ad- dresses by men prominent in hotel af- fairs are under consideration. Topics in which hotel men are not directly interested will be avoided, so far as possible. On Tuesday evening a ban- quet and dance in the crystal ball room will be the offering of our hosts, the management of the Book-Cadillac. Reservation cards will be provided all members, these to be filled out and returned to the proper authorities with- out delay. Invitations will also be sent out to some who are not already members of the Association, but who can become eligible by sending in their check for 1926 dues, which are based on a charge of 10 cents per room, with a minimum of $5. The demise of John Callahan, owner of the Hotel Clifton, Battle Creek, oc- curred last week. Mr. Callahan has been in poor health for several years and bed ridden for the past fourteen months. While his activities in hotel circles had not been extensive, he was well and favorably known by a coterie of traveling men who patronized the Clifton and he had a large part in the business life of Battle Creek. The dis- position of his affairs is a matter of conjecture, but it is hoped that Milton Magel, who has been in active charge of the Clifton property for several years, will continue to manage same for the estate. Mr. Magel is a de- servedly popular young man, who, without previous knowledge of the ho- tel game, stepped in and conducted the affairs of the establishment in such a manner as to cover his administration with glory. I will be much disappoint- ed if he does not eventually become the boniface of a fine and large Clifton in the next decade. Work on the foundation of the pro- posed new Hotel Hayes, at Jackson, is well under way. I have heretotore questioned the wisdom of building an- other hotel in that city, but it is quite evident it will be done just the same, in spite of this seeming lack of good business judgment. Jackson certainly did need a better hotel, but I had hoped the Otsego property might be acquired for a site, thereby eliminating the competition of an extra hotel. The present hotels there will un- doubtedly continue to operate after the Haves is opened, though they may be forced to charge lower rates, which may, to a degree, find operations of the new establishment less profitable. We will hope for the best anyhow. lackson wiil get what she has long desired and the operators will gain the experience. The topic of new hotels for Detroit seems to be one for almost continuous discussion. It ought not to be, how- ever, for to-day Detrait has too many such establishments. The new hotels are not sponsored by real hotel men. They know better. But in various sections of the city where real estate holdings are unprofit- able because of the decadence of de- mand, there is constant talk of some movement to revive circulation, be- cause the hotel is employed as a factor to clean up and rejuvenate “plague spots.”. To-day, in Detroit, there are dozens of hotels operating on less than forty per cent. occupancy, which means actual loss to investors, and yet there is the constant agitation for more of them. Where misguided capitalists only are interested in the investment it is not so bad, but added hotel facilities make legitimate projects less productive; in some cases actually losing ventures. For the coming ten years, based up- on the growth of the last ten, there are already enough hotels to take care of the natural increase. As it is, the old- er institutions will use every effort to retain their present patronage, and the new ones will secure patronage only by cutting rates. All of which means that ultimately the new crop will pass into the hands of the bond-holders, the TRADESMAN The HOTEL PHELPS Greenville, Michigan Reasonable Rates for Rooms. Dining Room a la carte. | GEO. _H. WEYDIG, Lessee. December 16, 1925 HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria In Connection Rates $1.50 up E. S. RICHARDSON, Proprietor HOTEL CHIPPEWA MANISTEE, MICH. HENRY M. NELSON, Manager European Plan, Dining Room Service 150 Outside Rooms $1.50 and up 60 Rooms with Bath $2.50 and $3.00 HOTEL HERMITAGE European Room and Bath $1.50 & $2 JoHN Moran, Mgr. Columbia Hotel KALAMAZOO Good Place To Tie To WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms wel! heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. Hotel Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN CODY CAFETERIA Open at 7 A. M. TRY OUR BREAKFAST Eat at the Cafeteria it is Cheaper nt FLOYD MATHER, Mgr. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon one Michigan SIDNEY ELEVATORS Will reduce han expense asd speed up work—' make money Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as weil as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohlo CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. CODY HOTEL GRAND RAPIDS 31.50 up without bath RATES $352) ub with bath CAFETERIA IN CONNECTION 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ Rates $1.50, $2, $2.50 and up per day NEWEST HOTEL Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up. Excellent Culsine Turkish Baths WHEN IN KALAMAZOO Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, M7. HOTEL BROWNING GRAND RAPIDS Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 None Higher. Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. 150 Fireproof Rooms yt December 16, 1925 stock holders will be frozen out and hotel operators will continue to jump the hurdles in the thankless and im- possible effort to make good. A cam- paign of education for innocent by- standers is here needed. Frank S. Verbeck. —— Gabby Gleanings From Grand Rapids. Grand Rapids, Dec. 15—The Palmer Construction Co., which has _ nearly completed the erection and equipment of the beautiful and commodious mausoleum on M 16, three miles East of this city, will next turn its atten- tion to the erection of a community mausoleum in Flint. The good people of that city need have no misgivings that their highest ideals will not be realized in that undertaking. Mr. Palmer. and his associates never do anything in a slipshod manner. They are men of vision and proportion who always do better than they agree and live up to the highest traditions of the business to which they have dedicated their lives. Mr. Palmer will utilize the same organization in Flint that he created in Grand Rapids. It is well qualified to continue in Flint the same wonderful accomplishment it created in Grand Rapids on the same strong, sound and big basis which has given its work a lasting impress in this com- munity. It is exceedingly unfortunate that the rapid development South of Grand Rapids along South Division road should proceed without any compre- hensive plan, without any cohesiveness and with utter disregard of the rights and creature comforts of the common man. Under the specious plea of se- curing a country home many worthy people are being inveigled into a situa- tion which will prove decidedly irk- some before desirable home surround- ings, good roads, ample sidewalks, water and sewerage and park areas can be developed and assured. To properly accomplish these results the entire district should have been incor- porated as a village and the develop- ment under various ownerships placed in the hands of a competent engineer or business manager. Such an arrange- ment would have ensured a uniformity in plan and execution which is now utterly lacking. It would have created a community spirit which can never be developed under existing condi- tions. It is exceedingly fortunate that the organized grocery movement of Grand Rapids has a man in official touch with the situation who is as thorough and painstaking as Paul Gezon. The gro- cery trade. of this city has not always been so fortunate in the selection of its spokesmen. It has not always been able to secure men who were honest and truthful and energetic. Paul Gezon is all of these—and more. He is tremendously in earnest in all the things he undertakes to do and is usu- ally successful in carrying his plans into execution. ‘He never takes any position or starts any new thought on its way to discussion and adoption un- til he has carefully discussed the situa- tion with his associates and advisers. Such policy gives his efforts increased effectiveness, because it assures the co- operation of his fellows who might otherwise hesitate to follow his leader- ship. He is just as willing to adopt the ideas and suggestions of others as his own, because it is the general good of the grocery trade he is working for and not the aggrandizement of the in- dividual. It is in order for the Kiwanis Club to resume the crusade it started a year or so ago to give expression to the gratitude Grand Rapids owes Samuel Dexter for the princely gift he be- stowed on the city when he gave us Fulton street park. John Ball gave us forty acres and we increased the area by purchase and named the entire land surface John Ball park. Charley Gar- field gave us a tract of land worth a million dollars and we immediately designated it Garfield playground. MICHIGAN Miss Richmond gave us a remarkable combination of hills and ravines and we called it Richmond park. The same is true of Foster park, Wilcox park, Houseman field and others. Why should we perpetuate the memory of these men and refuse the same dis- tinction and honor to the man who gave us Fulton street park? Victory park may be more euphonious, but have we any right to STEAL FROM THE DEAD in order to satisfy the whim or caprice of the living? Most certainly not. It is to be hoped that the Kiwanis Club will immediately get busy in this matter and leave no stone unturned until it carries its original intention through to successful fruition. Frank A, Pierce, who has covered Central Michigan territory for the past seven years for the Brunswick Tablet Co., of Chicago, has completed thirty- six years continuous service on the road. Members of his house insist that he is good for thirty-six years ad- ditional, but Gabby has figured out that the prediction is wild—that he is entitled to only thirty-five years ad- ditional leeway. Frank H. Starkey, who has repre- sented Parrotte, McIntyre & Co. Chi- cago, for the past twenty-one years, during which time he has had no ex- tended vacation, has decided to knock off for four or five months and take a much-needed rest. Accompanied bv Mrs. Starkey and their son, Kenneth, they left Saturday for Orlando, Florida, where they will be the guests of Mrs. Starkey’s sister, Mrs. I. W. Watson and family. Mr. Starkey expects to be on the warpath again in his old territory some time during April. The C. W. Mills Paper Co. is erect- ing an addition to its building in the rear, 34 feet wide and 41 feet to the alley, five stories high. It is also adding another story to its present four story building, thus increasing its floor space from 16,000 to 25,000 square feet. H. B. Vinkemulder (Vinkemulder Co.) has just completed a new 10 room two-story residence on Pinecrest avenue, San Lu Rae addition to the village of East Grand Rapids. He is moving into the new home this week. It is the last word in suburban con- struction. Items From the Cloveriand of Michi- gan. Sault Ste. Marie, Dec. 15—The man that said last week that snow has come to stay said something. It is now about knee deep and still falling. It looks as if the stages would have to change to sleighs, which would be slow work for the traveling public, but we still have the radio to help pass the long winter nights. Besides that, the married people’s dancing club started last week, so that the winter’s fun is now on and spring will be here before we realize it. That is the way we live up here in the North—something like the inhabitants at Mackinaw Island. When a tourist asked one of the natives what they did during the winter shut in, he said they planned all summer the fun they were going to have in the winter. We are all optimists. Our popular and well-known Mayor, Otto Supe, who has been in the jewelry business here for thirty-eight years, has decided to discontinue the business and is selling his entire stock at auc- tion. Ill health is the cause of his re- tirement. He expects, however, to keep on in the optician and optometrist business. The Mayor has enjoyed the best of health these many years until several months ago, when he caught a cold, which has stuck to him. Now he must take it easy, as he is getting along in years and cannot stand what he formerly could. Miss Mattie Thomsett, who for the past several years has been one of the popular clerks at the Park Hotel, which has closed for the season, has opened a gift shop in company with Mayme Shoemaker in the millinery store of Mrs. Stevens, on Ridge street, TRADESMAN where the owners will be pleased to see their many friends. : This is the season of the year when little boys like to go to Sunday School. It is only a short time until Christmas. It is now safe to offer Fred Shaw, the well-known produce man, a Cigar. Gred has sworn off just two weeks before Christmas. We cannot _under- stand why he did not wait until New Year’s and are now wondering what he will have to swear off at that time. Frank Atkinson, who quit the road a short time ago, has accepted a posi- tion with Ralph Gouch, of the Peoples store, at Manistique. C. E. Underwood, owner of the South Shore Store Co., at Dollarville, died last Sunday, and was laid to rest last Tuesday. Mr. Underwood had been in poor health for the past year, but was able to attend to business up to a short time before his death, which was a shock to his many friends. We hear that a druggist in Chicago has been robbed twelve times, which means nothing in Chicago except that it makes a dozen. Adolf Wandler, who for the past sea- son has been chief butcher for the Pittsburg Supply Co., has opened a meat market on Swinton street, in the rear of his residence, where he will keep open during the winter and make a specialty of home made sausages. Adolf is an expert butcher, having learned the trade in Germany, and many of his friends will be served with the best of meats and sausages during the winter. Stanley Newton, Fred S. Case and Norman Hill have been named by Governor Groesbeck as local delegates to the tide water convention to be held at St. Paul Jan. 5 and 6. Ham Hamilton and Harry Best, two of the leading grocers at Pickford, were business visitors last week taking back a load of supplies, which will be about their last opportunity to call by auto until next spring. A ton of coal makes a tasty Christ- mas gift for the loved ones at home. William G. Tapert. | Wholesome and Different Ham Dish. It seems to us sometimes that some of the most wholesome and, incident- ally, economical meat dishes are over- looked in the average home. No mat- ter how good lamb chops, sirloin steaks, veal cutlets and similar well- known and relatively expensive meat dishes may be the spice of variety is always appealing when the different dish possesses real culinary quality. Cornmeal has been a good and whole- some food ever since civilization came into existence, and it has been even more popular and valuable to uncivil- ized people, and it is indeed strange that such a highly nutritive and al- together wholesome food is not more generally used in connection with meat dishes. Scrapple is one meat product that employs cornmeal in its prepara- tion. But strange to say that product is not used in appreciable quantities except in certain sections, but where it has been popularized it has maintained a strong position in the food supply. This talk commenced to sound like a cornmeal boost, while it is intended to bring to the attention of listeners the value of ham when prepared in con- nection with it. The ingredients are boiling water, salt, cornmeal, finely divided ham and a little cold water, and the dish may be prepared as follows: Add the cornmeal to the boiling water after it has been stirred into cold water to avoid lumping. The water should be salted first and the meal added slowly while stirring. At first the 25 container may be placed directly over flame, but should be finished in a double boiler, cooking for about one hour. The ham should be cooked and diced or chopped in advance, and a few minutes before removing the cook- ed meal from the range or gas flame it should be added. Grease a proper container, such as a bread pan or other deep receptacle, and pour the cooked cornmeal and ham into it. When cool it will be firm and should be sliced and fried after dredging in flour, cracker crumbs or beaten eggs. This will be found to be a very excellent breakfast dish and suitable for young and old alike, and, best of all, at a cost that will be attractive. OO Roast Pork Is in Season. Since refrigeration has become fully developed and an elementary and vital- ly necessary part of the industry meat of all kinds is on sale the year round and in fullest use of refrigeration, which embraces freezing, there is little reason why a constant supply of vari- ous kinds of meat classes and cuts should not be available to supply a constant demand. With the country in a prosperous condition and every- body working who wants to work, ap- petites are being stimulated as nothing but active, useful and health-giving can stimulate them. With nearly everyone having money enough to buy enough to eat and the appetite to eat the food bought there is little reason to anticipate reduced per capita consumption or bad business in the food line. There are certain seasons when any of the various kinds of food are more abundant than others and it is a happy circumstance that when a certain kind of food is the most plenti- ful its quality is apt to be at its best. This is a special season for fresh pork and, while pork is obtainable all the year round, it is more plentiful than usual now and its quality is excellent, generally speaking. During the late fall, winter and early spring most hogs farms, at small town homes and other places where production is primarily for the family and friends of the producer. During this season, also, hogs come into the big public and private markets for sale to slaughterers in large numbers and with the colder weather at this time taste turns more or less automatically towards the ever-satisfying and par- ticularly fragrant fried or roasted pork. Price, also, assists in pork movement when supplies are somewhat liberal and you may notice that your chops or roasts are costing you a little less than during the scarcer season. This will be particularly noticeable at week-ends when specials are advertised by retailers. The message that we particularly wish to give you is that your pork at this time will be of good quality and should be absolutely fresh while the weather is cool. exercise are slaughtered on —__>>-o—__ Customers appreciate suggestions and reminders. The purchase of an apparently insignificant item may lead to sales of several dollars through sug- gesting other items. An enquiry for shoe laces may be carried out to a sale of shoe polish and other acces- sories, 26 DRUGS Michigan Board of Pharmacy. President—J. A. Skinner, Cedar Springs Director—H. H. Hoffman, Lansing. Examination Sessions—Detroit, Jan. 19, 20 and 21; Grand Rapids, March 16, 17 and 18. Beating Mail Order Houses at Their Own Game. I never realized the amount of busi- ness the druggist loses through the mail order houses until I had a post office substation. I have made out twelve money or- ders, for the amount of one hundred and sixty-four dollars for goods that I-sold right in my own drug store, in one day. Yes, sir! One hundred and sixty- four dollars’ worth of business was getting away from me. So I started an investigation. Then I went right after this business. I found out that there are a great number of people that buy from the mail order houses, and although they get stuck, or cheated they keep right on buying. I will cite a case. A woman came for a money order the amount of which was $1.69 to purchase a rubber hot water bottle that was being ad- vertised by a mail order house, the cut in the catalogue looked very good I will admit, so I asked her to bring it in and let me see it when she re- ceived it. In about a week she came in with the hot water bottle, and I do not be- lieve it was worth 50 cents, the rub- ber was very thin and although it had a large number two on it, it only held a little over one quart and another thing it had a slip with it stating it was not guaranteed. The very first time the woman used the bottle it leaked and she wrapped it up and mailed it back but she did not receive a new bottle or her money back. The mail order house simply told her it was not guaranteed and that ended it. The cost of the order, stamps and bottle came to $2.05. I showed her a hot water bottle that I sold for $2 that was guaranteed for two years and that held a full two quarts which she pur- chased. Now, don’t you think the loss of her money on this deal would have stop- ped her from dealing with the mail order houses but no, in about a month she came in again for another money order, this time she was going to send for a toilet set. It contained twelve different articles, such as soap, toilet water, bay rum, face cream, etc. I told I though it was a very good buy for a dollar. What! she said, “Why, I’m to send a dollar a week until I’ve paid $12, which is the purchase price of the set.” When she received it she brought it in, and Oh, Boy! she was certainly stuck this time, the bottles and jars were the same that could be purchased in any 5 and 10 cent store, the whole set was not worth a dollar, and just think she had to send $11 more which was clear profit for the mail order house. Shortly after this a friend of mine came in and got a twelve dollar money MICHIGAN order for which he was to receive twelve boxes of a well known asthma powder. I showed him I had the same article and sold it for 80 cents and that he could get it fresh when he wanted it. But he said no, he had been buying it from the mail order house twelve cans at a time for the past six years and he had always found it good and that he wanted to continue. He used a can a week which meant fifty-two dollars a year and for six years it would amount to $310 worth of business that was getting away from some druggist. There are hundreds of cases like these but space will not allow me to tell of them. Next I wrote to several of the lead- ing mail order houses and studied their method of doing business. They are the most persistent people in the world, they keep right after a prospective customer until they sell him. They never take no, for an answer and when they do not succeed in selling him one article they try another. The toilet goods house that sold the woman the set for $12 sent me twenty of the best and most convincing let- ters that I have ever read, they had me almost buying a set. Letter number one showed the set in wonderful colors and told about it in most glowing terms. Letter number two contained a cou- pon that was good for $1. Letter number three contained a coupon for an extra premium. Letter number four told how and showed with a fine illustration how they would print your name on top of the box in gold letters. Letter number five was filled with the most wonderful testimonials, and so on until I received twenty. Their business is run at a very small expense as they do not have to pay high rents, a good sized room in some small town is enough and one man with the aid of several girls can do an extra large business, the hardest part of which is getting up the letters. These letters are written with great care and a hundred are sent out as a test, if they have the proper pulling effect then thousands are sent out. So I got up twenty good letters, each one advertising one of my own make preparations and I kept an ac- count of the amount of goods I sold through these letters. The results were wonderful, letter number one advertised my household ointment. I sold about fifty jars the first week I sent the letters out, the profits on which paid all my expenses on the first thousand letters and the rest of the sales were velvet. One customer that I got in this way is now buying it by the dozen and resells it. The first three months after these letters went out I sold over five hundred jars. Letter number two advertised my rheumatic liniment and although the results were not so good at first the repeat business was even better than the ointment. TRADESMAN Letter number three, advertised my tooth paste and had very good results. It contained a coupon that was worth 10 cents in trade at my fountain. Letter number four offered a prem- ium in the form of a jar of vanishing cream with each jar of my cold cream. Well, I am still at it and this has been the only way I have advertised my own make preparations and now I have two girls putting them up and sending them out. And although I have only advertised locally I get orders from all over the United States. William R. Kent. —_+->——_ Foes of Pharmacy. Parasites are the greatest foe of re- tail pharmacy, according to Ambrose Hunsberger, former president of the National Association of Retail Drug- gists. “Cult worship” he regards as another danger, the multiplying num- bers of “healers” being due, he says, to mankind’s tendency “to try any- thing once.” “These parasites’ he points out, “render no special service to the pub- lic. “They contribute nothing to phar- maceutical advancement, assume no responsibility for and have but little knowledge of the products, which they handle, do not safeguard the public, acknowledge no obligation to the sick in a community, and yet take away millions of dollars worth of business annually from the pharmacists who measure up to all of the foregoing re- quirements. “Among these poachers in the field of pharmacy are department, cigar and grocery stores, news stands, auto-sup- ply stations, barber shops, beauty par- lors, millinery shops, feed, hardware and general stores. “Maledictions are often hurled at the pharmacist because of the many sidelines he carried without consider- ation being given to the fact that he is in but a small way compensating with his sideliness for the loss of busi- ness he is suffering through unwar-t ranted encroachment upon his field of operations by a multiplicity of inter- ests. “Solution of this problem in so far as the sale of harmless drug store commodities is concerned must come through an increasingly better service, education of the public to the need of supporting the pharmacist in time of weal so that his services may be avail- able in time of woe, and a better un- derstanding with manufacturers of drug store products.” Mr. Hunsberger denounced drugless drug stores, saying. “A commendable warfare is being waged in many parts of the country against this deceptive method of cheating the licensed phar- macist out of business which rightfully belongs to him. “Legislative control is applicable only in so far as the deception in the title is concerned and laws are being passed in many states which forbid the use of any title which falsely im- plies activities that can only be en- gaged in by licensed pharmacists.” The Volstead act, he said, has in- creased the difficulties of the druggist, whose problems exist in such amazing December 16, 1925 numbers and crop out with such sys- tematic regularity in daily business life, that one is moved upon occasions to the almost justifiable conclusion that an agency must exist somewhere, the sole purpose of which is to evolve more and better problems to harrass and irritate pharmaceutical practition- ers. The chief problems of the retail drug trade all over the country are the regulations under the narcotic and prohibition acts, the growth of para- sitic competition, the expansion of physicians’ supply houses, wasteful duplications, long hours and excessive number of stores, cult worship, inade- quate manufacturers’ disccunts, drug- less drug stores, and price demoraliza- tion. —_ ++ > Next Meeting of Board of Pharmacy. Lansing, Dec. 15—The Board of Pharmacy will hold a meeting for the examination of candidates for registra- tion at the Detroit City College, De- troit, Tuesday, Wednesday and Thurs- day, Jan. 19, 20 and 21, beginning at 9 o’clock a. m. of the 19th. All can- didates must be present at that hour. Applications must be filed with the director at least ten days before ex- amination. Applications for examination and blank forms of affidavits for practical or college experience furnished on re- quest. Fee for registered pharmacist, $15; fee for registered assistant pharmacist, $10. Fee for re-examination: Regis- tered pharmacist, $3; Registered as- sistant pharmacist, $2. There is also a certificate fee after passing. Registered pharmacist, $15; registered assistant pharmacist, $10. The next examination will be held at Knights of Columbus Auditorium, Grand Rapids, March 16, 17 and 18. H. H. Hoffman, Director. —_2 +> Variation In Strength of Tablets. Reports from the Connecticut Agri- cultural Experimental Station, and the New Hampshire State Board of Health, have revealed the fact that variations were found as high as 54 per cent. above and 70 per cent. below the label statements of the composi- tion of pills and tablets sold to the medical profession. In two-thirds of the tablets examined by one of these agencies the variation was greater than 10 per cent. A recent announce- ment of plans for controlling the de- gree of accuracy of hypodermic tablets comes from the Federal Bureau of hemistry, in which is given the max- imum permissible variations, ranging from 7.5 to 9 per cent. ——_—_2>+ > Pilocarpine Hair Tonic (Poucher) Pilocarpine nitrate ------- 0.5 gram Tinct. of cantharides ---- 10.0 c.c. Alcohol 20 ee 90.0 c.c. Heliotropim _- oo 5.0 gram Verbena oil 22. 3.0 c.c. Lavender oi] ~.2.-) 2.0 c.c Glycerine of borax ~------- 50.0 c.c. Water, to produce ~-------- 1000 c.c. —_+-+2—____ Jaborandi and Cantharides Hair Tonic Tinct. of jaborand! ..2.. 2. 1 oz. Tinct. of cantharides _.--------- 1 oz. Tinct. of capsicum ~....-.------- 1 dr. Aromatic vinegar ...--_-- == 1 oz. Rose water, enough to make 10 fl.oz. Mix. ooo A girl isn’t necessarily an angel be- cause she is flighty. December 16, 1925 MICHIGAN TRADESMAN 27 Some Handkerchief Scents and Per- Rose extract --------~----- 10 oz. WHOLES ALE DRUG PRICE CURRENT fumes Chypre. Rose of 40 drops Ambergris tinetute oo 8 oz. Vanilla éxfract —_.--__-__ Zz OZ. Prices quoted are nominal, based on market the day of issue. Maisk tincture 22.0 8 oz. This may be cut down if required by Oak moss tincture Oe 4 oz. the addition of Cologne spirit. Achie a ek. SE Cote. oe Ortis root tinicture —_-_-.-_—- 1 quart acre Bath of Col Rost boat ge oe “ eg . —— Gar’n ‘ S03 7 Golchicun ______ @1 80 Pp esse > iple _ a olor. ric ae cmon —. 5 7 Rose essence (triple) —_---_ 2 quarts : 9 o » Carbolic ” ie 37 43. Linseed, bid. bbl. @1 19 Cubebs -----_.. @3 00 Tost dcnniek: 1 quart When you hold a “Red Sale,” Gitrte _- a 1@ Linseed, raw, bbl. -.@1 07 Digitalis -.------ @1 80 ee 1 quart “Brown Sale,” “Green Sale,” or wher- hen gi eee ry 15 a — 7 et = Gentian -_~-~---- @1 36 p i Bt ever a color scheme is to be used for Oxalie ---------- yor - Mustard. artifil. os. a8 : — eS = o a ouquet de Fleurs. : : : anaes Sulphuric ------- 3 veatsfoot -~--.- jualac = ------——- 0 a US 51 the temporary interior decoration Ol partanie 00! 40 4 50 Olive, pure --.. 3 75@4 50 Gualac, Ammon. @2 60 : Crees ye Oe your store, you can color the bulbs or Olive, Malaga, Iodine @ 9% Bergamot oil 2 2 ahi ons hokage harman gag a Oe nadine: Coloskia. Ve ene bal . chimneys of your lamps and bathe Water, 26 deg. __ 08 @ 16 Olive, Malaga lodine, Colorless @1 50 Lemon oil ---------------- 1 OZ. your store with a light harmonizing Water, 18 ~~ 01 @ I8 oeree® Sw at Z was - Iron, Clo, -------- @1 3 Oran + 1 nals Water, 14 deg. — @ ll rane eS Wei @1 40 : ee ee O27. with your color schemes. Carbonate _-_-—- @ 3% Origanum. DUN | oogi o Myrrh @2 60 ihe extract 1 3 pints Von can color the alees bul or CUCree SGrme) 10%@ 30 Pennyroyal ----,.4 00@4 25 Nux Vomica .. «98 uberose extract ---------- 3 pints Jamp chimney as follows: Balsams : ee 2 ph Ay oq OPium ---------- @3 50 Violet extratt ....... 3 i . oo ‘ . Copaiba —, 90@1 20 I 107 60 Opium, C e Ce na Mix white shellac (thinned with al- Fir. (Canada) -. 2 55@2 80 es ed — ee Gataa. Deiat 7 a Ess. Bouquet. cohol) and Diamond or similar dyes Fir (Oregon) ---, 65@1 00 I. __-_______ 10 50@@10.75 Rh Cassi eru —----------- 3 00@3 256 Sassafras, true 2 00@2 25 ubarb -——_. @1 7e Cassia extract ---__________ 10 oz. cf desired color. Paint exterior of Tolu dee -_ 3 00@3 25 Sassafras. arti’! i 001 20 Bergamot oil =----.______ Yo OZ. bulb and chimney with this solution Barks ao == 4 Oe fs Civet extract ------------ % OZ. and stand on end to dry. After use, Cassia (ordinary) 25 30 Tansy, ------—- 10 00@10 25 Paints. > : Bee ¥ "Sh hue 66 Lemon oil pee ae We OZ. tne color solution on the glass can be ee a oie) 58 Turpentine, “i at jo Lead, red dry —_ 15%@15% Orns root Gncture ..-.__- S$. Oz. removed with alcohol. Soap Cut (powd.) ues Turpentine, less 1 09@1 22 Lead, white dry 15% @15% ------------- ntergreen, Lead, white oll__ 15% @16% leaf oon 6 00@6 25 i : Berries Wintergreen, sweet Ochre, yellow bbl. @ 2% Cubeb 22050 2. @1 00 oe Je Sa 3 bash 25 Ochre, yellow less 3@ 6 Bish 22 @ 25 ntergreen, art_. 75@1 00 Red V ’ Jupper. 2 8%@ 20 Wormwood --__ 8 00@8 25) Reg it pre 3*@ 7 O ID Prickly Ash ------ @ 76 Wormwood _--. 9 0009 25 Putte het n dng. i 8 H l A Y means @ 8 Extracts Weng. bbl. ss @ 4% rniting ........,, Vom oe Potassium Li. P, Prop. 8 08 26 er The Best Line We Have Ever Sh Flowers a ws 8 8 st Line We Have Ever Shown | ,..... yp Bienromats hg 8 Chamomile” Ger.) 0@ 3 Bromide ae 4 ee Ab. " wt “ iy December 16, 1925 GELA Sello-O, ¢ TIN M Enox's’ . on sie Pint, Jars, do ICHIGAN Knox’ Sparkling ane. 345 £ 02. Jar, zen ..__ 8 560 TRAD Minute Acidu’d, it 5% os. f pisin, dos. tS PROVISION ESMAN Plymouth, Wh as 405 20 on Jar, plain, gon. 160 Clear Barreled one Med Quaker, 3 . oo 2 86 3 oz. Eee Pi. ‘doz " rc Short at — 5036 00 — 1, 100 Ib. bg feeeann 2 6 oz. r, Stu., ae ut Clea er Spec., 70 Ib 85 a " a eas 55 $ oz. Jar atuft da. ds 1 % sp oy aoc ag di = a Meat, Be ib. 85 Miracle C., 12 oz., 1 dz 2 25 29 0Z., 2 : ed, ; es ... : ock ¥ al Clee 5 6g 1 — Jar, a 3 50 . 28 00@30 00 Butter S: 100 — ice ay Ann, ac sae * e* Lea TABLE SAUCE rons AND PRESER 20 oz. Jar, stuff 4 50@4 75 7. in co Block, oe Ib. SSL in Hear ite 3 a et : _ Lea é coo large . 6 0 ure, 30 Ib VES PAR uffed dz. 700 50 . tubs __..advance 17 Baker S ee : Oz. ore, 100, 10° 5 Pep rrin, small__ Imitation, 3 pails 3 ARIS GR oe Baker Salt, 280 ib. bbl. 40 bem . per = -- 335 , ---- 38 EEN . e % , 3) b. bbl. Rub N Ss Ln a a Bure, 608 ast vais 418 1 10 1b alls ——agvance 2 ie «1b. Table BBB 19 Shotess Cleanser, ait See ee e, 18 oz, . 1 20 5 Ib. ----ad ’ a. fe r, 48, o Yot fee 8 7+ ouaeee ses 8 Ib. a ——"Savance 1” = & — a 4 bo — Flush, 1 doz. _- 3 85 ou, 9 o%., doz. ‘ a oz.,, per doz es Compound ___-advance 1 a 6“ 8 polio, 3 doz -_ 29 ¢ 5 20 Fee . oa Soapine, 100, oo 7. 3 15 OLEOMARGA P tupe 13 3 owboy, 100 2 gs ~ 6 40 i 2 30 Kent Sto nine Bologn: Sausages ‘a — » pee phn Good Luck rage Brands oo oe a. 439 Medium apan. Good Luck, ge tans Liver oonennnnnnnn - 12% Sura ca #80 Choice -----—------ 27@3 Gilt Bdge ? - lb. ae 2744 Pork nee ee © 7 yandotte, a 5 © OO Fancy ee aaa a Edge, oo 28 Sve ee 13020 uieg ‘a aie 54@59 Beicle f ben Fongus, Jello’ ——— 8 srices, a Van meee & 23 — ese ---_—— ae Whol unnoie stenbr Smoked oo ae A e Spices. Carload ele Brands 8 igs Car-Me accel Tiaras, Cer, ae rr ri Jamaica 35 utor 24 1 Ib. pails in case Ham Cert., 16-18 Ib. 28 Gana Zanzibar ---- @16 : Ceyl 12 2 ee ee , dried be ib, 27 Sannin: Canton @40_ FPekoe, me eyton 5 Ib Ib. pails h aie a ef =. oe ee @25 i. redium _ ee pails 6 in crate a ae inger, A + doz. 1 nglish — oe 14 1 6 in c nia Ham @30 G , Africa @40 © Brea 28 ab pals vets, Fae re Ginger, Cochin ——---- OM Congot Medium nn ee eae - f BRS Pe panane . ’ Choice _._.. 364 ie ‘die a wo 0 @32 — No. : oe T4368 Congou, Pancw _--- 35@36 OLEUM PRODUCTS a “fee & Nucmeae, 106 don. Gas Medi jn = Per oe ae [ r case, 2 Nu rf a Medium - Nucoa, 1 1 rere Kerosine Barrels Bon Beef 33 @42 Five case he 2 lbs. 240 Pe ee 105-110 ___- re Choe ae ee Nucoa, 2 >. 5 ib. 23 a Gasoline, 12.1 Ss rump 18 00@22 Todized. 24 2. 1b: ------- 2 30 pper, Black ~ oe = Fancy ibciaemialiniaienwsiallain _ Wilson & ib. 27% Solite Ga agon --- ‘ , new -- 18 00 00 ' _. sa ' ------- @27 amy on Ss 1 10-1 M @22 e G r offe -- 50 at On ee ag sion Gonclnn 19.7 Gendunees tat . Worcester oe ere Nut oc oancaanana= 25% VM. & P. Gasoline 38.2 Condensed a 1 car. 2 00 —— Cloves ‘ote = wa. 59 pecial Role 20 ee a. 21.6 Moist in is brick 31 Wi = Cassia, a a oN Gone q Bh cen onan n-- 25% ntic R --aa-—-- 39.2 Pig’s Feet 8 00 » WO nger, C a on, 3 ply one --.. 4 M Wi ed En . g’s Feet NORGE , Corkt _ @25 W ply pails 4 Swan, Be cea mter Black =e aoe \% _coonee in Vinegar t Saut PESTER Mustard ——— ax ool, 6 ply — ‘6 armond: 144 hoe | 5 0 © ae UY tie, S6 be 2 . Peppe ene |. an VINE - Sea: , 144 box 0 i. go 1De 15 th ‘sen Black 4. + 26 Cider, GAR ee al erin otarine fu teers oa | ao a @3g White 0 ee, - Ohio Blue nel, 8 te - — a ks ee Gee —owoees OMe wor we a es o Rosebud, box 6 6 Iron B Kits ripe Paprika, Spantet apna 50 , 40 grain 19 Ohio oar 144 bx 6 a — Dacia * rrels. \y, - a ‘ ka, Spanish ___- @32. No. 0, a Safety - 720-1e 4 75 aac ee, a 3 bbls., a ee 1 = Bbls -- @42 a 1 eee ance ae “ i as s. ae . 80- oO. _ oie eatery Matenee | Beton? at Ett oe w-i0 ats. —— § $9. Stl scanning Beat proms 318 vice MINCE ee 4 25 =e heavy a $8.3 Beef, pint oe oa 0-2 sks. 5 65 = Gait, 3 po (9 a8 Peerless Rolle, Dx gg he uch, 4 d ransmission oz. Ct. Mop = 9 BR No. 1%, 36 so cs. 3 50 gallon, 3000 all Tablets, % . Pure __ 19% Sweathe 00 box 35 BI rn eads 3 20 a aaa a7 ee a. 06 oe oe tie car hor 6 Bing Hare, No. 14. | 10 qt. Galvanine Fancy Oo Orieans / Dill Pi ki oe” 10 00 Bia boxes, P' ee 1 40 Grandpa Tar. 50 sm. 2 00 Blue Hare No. 5 1 dz 2 27 12 qt. pe hig pec 2 50 — pen Kettle - 14 800 Size, 15 cai les. ‘ ole Cod , Pure -. 29% Boom ote Ige. 3 45 Red ea No. 10 ™ . re MP at. oe ana 2 00 a ~ 69 PIPES. 1 00 Holland Herring 11% ocoa, 7 er Red K ro, No. 1% ae 1 at. Fl ’ -- 32 ce ae eam 2 Cob, 3 d ES. Mi land Herrl Fairbank 2s, box > Karo, No. 5 m .. 267 10 laring Gal 6 ssate basrels Oc axe 41 , 3 doz. in bx. 1 ixed, Kegs “ee irbank Tar co ggg eS , No. 5, 1 dz. 3 at. Tin Dairy - Ir. 5 00 barrels 5 PLA 1 00g1 20 Mixed, half bbis. —-- 1 Trilby S , 100 bx 4 ta, No Wi 8 49 airy -—- Molasses i c extra Bat YING CAR Q . half bbis . 05 10 oap, 100, 1 00 GO = 2 39 _ 4 06 Dove, 36 n Cans. : tle Axe, er di og Milker: a oe wiucoe | free - oe: Imt. Mouse, woah Dove, 24, 25a Les a 46 Milkers, Kegs ——----- 1 38 Wiieee ire i res G Otaaee Ce ao wood, 6 oles 60 “ Ese ROTASH il , . , é r : . Ay , : - Dove, 24, 2% I. Black 430 Bab POTASH i. poe eea per doz. 48 Orange, No. 5, 1 ae tae or ee Dove, 6, 10 Ib. Black 3 90 bitt’s 2 doz KK Herring __ CLEANSERS , No, 10 - - i vat. see i 00 Palmetto, at L 4 45 FRESH MEATS 275 8 Ib. - Norway —- 20 00 i 5 Mouse, me 1 00 re - p35 To Beef, Ga ine a G oe ee 30 s ‘ unch ao 40 reen NUTS. fond teers & Heif. —- Boned, 10 lb. boxes -. 95 Green Label Karo Large G “ Al Whole aoee Eto see b. boxes Label Karo - ores monds, Te Med. Steers & H’ f 15@17 Lake He -- 20 a. 6 8 8 dium Galvanized __ 9 25 Brazil rregona Com. S H’f. 13% % bbl. 1 rring Small G nized Fanc ’ New --- aS teers & H’f. He tite or 00 Ibs. — 6 Maple alvanized a. & OO Filber a = 7 12% Tubs, 10 Mackerel ep Mayfiow and Gene B Washb <= 19 Filberts, ell : 2 100 te out 04 6 er, per gal. 1 oo Globe ards ison 9 Virginia Raw eS Pion en 7 - -- 1 56 Glas: aa 16 Pea: uts, Vir. roast wae Med hite Fish 0 D ss, sinale 6 00 pcgante’ Jumbo, = 12 SH Fancy, 100 Ib. 38 Pees Peerless ------ 6 00 Pecans, star rstd 13 2 in OF, BLACKENING Single, Peerless “of 50 —— ce . 2, Combination, zt: rs 5 60 Walnuts aeom __ 50 Bixbys. D a 4 oe 12 Window Cl -—— 7 2 Se Savinetaup —- 2. 1 35 oe ve Fancy, a Peanuts. Good --- site se BARRE 28 , doz, 90 aS Rue - 1 65 Jumbo ue oo 12 oe ee 26 eo POLISH Pe ene EES 1 86 cats 17 CaF os a a8 ine, per ' 13 Weed Genie 2 30 Almonds Shelled. noe a 17 Black Silk Li doz. -- 1 36 15 in. Butter owls Peanuts, Spanish, Good -- ° Black Silk P quid, dz. 1 40 in. Butter _---_- -- 5 00 125 Ib. i a — oo 14 ee a = 125 80 can a et ner oR - “ 00 . s gel em OE am : L ca Soe ee — ee 3 = g ee a BZ so as. i c ses, $4.80 per case sar oe 5 a Wainuts — ___ Any Fool Can Knock. Don’t criticize your neighbor’s faults No matter what they do. Don’t ridicule the masses or Malign the chosen few. Don’t think yourself a censor for The silly, human flock, And just remember as you g0 That any fool can knock. Don't laugh at those who make mistakes And stumble on the way. For you are apt to follow them, And almost any day. -Don't think the others shifting sand While you are solid rock, And don’t forget, for heaven’s sake, That any fool can knock. Don’t be a puller-down of fame On other men conferred. Don't give a parting kick to one Who fell because he erred. Don’t think that you are perfect and The only size in stock. And now, once more, just bear in mind That any fool can knock. T RADESMAN No. 1022 - This McCray Counter Re- ° affords splendid display, enables frigerator prompt and convenient service tocustomers. Its fine appearance attracts and holds trade, gives customers confidence in your sanitary standards. Styles and sizes of refrigerators, coolers and display cases to meet every need. McCRAY REFRIGERATOR SALES CORPORATION 2544 Lake St. Kendallville, Ind. Salesrooms in all Principal Cities Detroit Salesroom — 36 E. Elizabeth St. Grand Rapids Salesroom — 20 W. Fulton St. ‘“‘Look for the McCray Name Plate’’ Ci ¢ REFRIGERATORS for all Purposes 0) You Are Your Customer’s uarantee Your customers put great faith in your word. They buy goods on your recommendation. You must be sure that the bran you ™~ Ss s . S Sa 2 yh inhe advise will positively relieve constipa- tion—mild and chronic cases. You can’t hope it will—or think it will. to KNOW. (TLE You want With Kellogg’s All-Bran, you are absolutely SURE. For Kellogg’s is ALL BRAN. That’s why doctors recommend it. That’s why it brings 100% results. ALL BRAN Cooked and Krumbled---Ready-to-Eat "% owe a Reese <~ ee cae Riese December 16, 1925 Claims Filed Against the Kaprall Man- ufacturing Co. G. R. Varnish Corp., Grand Rapids $ 99.80 Chicago White Lead Co., Chicago 38.27 Worden Grocer Co., Grand Rapids 7.50 Paul Steketee & Sons, Grand Rap. 37.41 Quigley Bros. Lumber Co., Grand Rapids oo 236.19 Marquette Lumber Co., Grand Rap. 213.57 National Brass Co., Grand Rapids 2.52 Walter C.arke Veneer Works, Grand Rapids. —__...-----_--____—— 29.75 Kessler-Mayo Co., Grand Rapids_ 16.35 Consumer’s Ice Co., Grand Rapids 15.67 Stone, S. K., Grand Rapids —~_--- 90.35 Richmond Stamp Works, Grand R. 10.05 National Sheet Metal Works, Grand Rapids —~..-.___-.-U___-___--------- 5.93 G. R. Veneer Works, Grand Rap. 1,924.18 G. R. Dry Goods Co., Grand Rap. 1,801.76 Cc. O. Porter Machinery Co., Grand Rapids —...--..------------------ General Insulate Co., Brooklyn —--- Golden & Boter Transfer Co., Grand Rapids —._-_---.----------- 237.57 38.60 15.00 Klise Mfg. Co., Grand Rapids ---- 39.00 Lindenbaum & Birnham, New York 12.45 Herpo.sheimer Co., Grand Rapids 84.19 Lyon Mercantile Agency, Grand Rapids -—.------.----------------- 62.50 Morris Wolf Silk Co., Chicago __-- 130.00 Foster Stevens Co., Grand Rapids 29.91 American Railway Express Co., Grand Rapids ------------------- 21.46 McMullen Machinery Co., Grand Rapids —.._ 2 8.63 Mrs. F. I. Gallagher, Grand Rap. 127.50 Lewis Electric Co., Grand Rapids 179.68 Keeler Brass Works, Grand Rapids 106.86 Hart-Mirror-Plate Co., Grand Rap. 10.80 Hensel-Colladay Co., Philadelphia Fred C. Kramer, Chicago —__----- 532 Evans & Retting, Grand Rapids -- 610.34 Mayer & Loewenstein, New York 287.50 Kennedy Car Liner & Bag Co., Sheibyville, Ind. 74.40 Leo Uhlfelder Co., New York ---- 144.28 T, Riessner, New York ------------ 56.25 Berbecker & Rowland Mfg. Co., Waterbury, Conn. ----~-~------- 18.76 Mills & Gibb Corp., New York -- 79.85 G. R. Adv. Co., Grand Rapids -- 41.00 Hinckley & Schmitt, Chicago ---- 7.00 Western Electric Co., Chicago ---- 406.05 Wm. Iselin & Co., New York ---- 81.90 Sadie Termeer, Grand Rapids _--. $1.25 Norman H. Landman, Toledo ---- 173.44 R. G. Dun Co., Grand Rapids —__-- 175.00 Cc. A. Tay.or Trunk Wks., Chicago 282.00 Munzer Waxman Co., Chicago ---- TL719 Cohn-Hall-Marx Co., New York_-_ 78.00 Henry J. Heystek, Grand Rapids 4.38 M. L. Barrett & Co., Chicago —--- 12.00 G. Hirsch & Sons, New York -- 2,457.68 Manhattan Brass Co., New York -- 92.91 Arthur Post, Sparta ~------------- 400.00 Syracuse Ornament Co., Syracuse 6,178.80 Economy Dye House, Grand Rapids 7.00 Travis, Merrick, Warner & John- son, Grand Rapids __---~.-------- 165.00 Tradesman Company, Grand Rapids 12.00 Dallas Brass & Copper Co., Chicago 14.44 Bernard L. Erstein, Grand Rapids 26.75 William Goldstein, New York -_.. 3: Hazeltine & Perkins, Grand Rapids 6.85 Crane Co., Grand Rapids ----.-__ 118 75 G. R. Wood Finishing Co., Grand Rapids _-------------------- Soo 302.23 W. C. Hopson Co., Grand Rapids -- 55.66 Idea] Stitcher & Mfg. Co., Chicago 52.63 Western Po ishing Cloth Co., Chi- cago —.-.----------_-------------- 69.96 Russakov Can Co., Chicago —--.~- 47.00 Bronze Powder Works, Elizabeth, N Fo je ee 220.64 A. Geo. Schulz Co., Milwaukee -- 432.36 American Brass Co., Kenosha ---- 37.40 ‘Amer. Steel & Wire Co., Chicago 69.78 ‘Art Embroidery Co., Louisville 312.43 Michigan Tag Co., Grand Rapids 264.45 Friedberger-Aaron Mfg. Co., Phila- delphia -------------------------- 42.08 Rome Brass & Copper Co., Rome, N.Y. 283.738 Ww. P. Williams Co., Grand Rapids 10.50 Zeller-Lacauer Mfg. Co., New York 124.35 Marshall-Field Co., Chicago --~--- 768.78 G. R. Brass Co., Grand Rapids __ 884.69 G. R. Furniture Co., Grand Rapids 2.20 G. R. Belting Co., Grand Rapids -. 14.80 J. G. Braun, Chicago ------------ 773.83 MICHIGAN Herman Behr Co., Chicago ------ 25.99 Weber-Knapp Co., Jamestown, N.Y. 22.58 Furniture Club of America, Chicago 50.00 American Rug & Carpet Co., Chicago —------------------------ 191.80 American Thread Co., New _York_- 25.20 Oscar O. Friedlaender Co., New Y. 209.45 Peerless Light Co., Chicago ------ 27.37 G. R. Association of Commerce, Grand Rapids ------------------- 50.00 W. U. Tele. Co., Grand Rapids __ 25.50 Artistic Weaving Co., New York-_- 60.85 Geo. F. Grignon, Chicago —------- 1,007.28 G. R. Foundry Co., Grand Rapids 609.50 Richardson Silk Co., Chicago ---- 55.44 Woodruff & Edwards Co., Elgin -- 116.01 Consolidated Steel Strapping Co., Chicago ------------------------- 66.50 State Accident Fund, Lansing -- 259.49 Charles J. DeLand, Lansing ---- Favor, Ruhl & Co., Chicago ~--.-. 70.03 Page Hardware Co., Grand Rapids 49.55 Louis S. Miler, Detroit ---_------ 405.75 Connor Foundry Co., Grand Rapids 157.10 Underwood Typewriter Co., New We eee 8.50 Mid-West Foundry Co., Galesburg 78.90 A. Manheim Co., New York —-_--- 1,228.00 Cabinet Shops, Grand Rapids ---- 136.50 Klise Mfg. Co., Grand Rapids ---- 39.00 DeVibliss Mfg. Co., Toledo —~_--~- 75.79 Excelsior Wrapper Co., Grand R. 423.60 G. R. Dowel Works, Grand Rapids __7.15 Kaufman Mfg. Co., New York ---- 775.45 U. S. Bronze Powder Works, New Wore 2. 119.25 Camera Shop, Grand Rapids ---- 44.67 Mich. Bell Tele. Co., Grand Rapids 60.37 Cc. J. Farley Co., Grand Rapids 1,804.26 Ornamental Products Co., Detroit 38.35 Sast Side Metal Spinning Co., Pr WOR teen American Sack Co,. Chicago ---- 83.94 Old National Bank, Grand Rap. $2,171.21 Standard Oil Co., Chicago 2. 6.2 G. R. Turning Co., Grand Rapids 189.62 Imperial Braid Co., New York -~ 11.06 Amer. Embroidery Co., Philadelphia 8.18 ‘Lamps’, New York -------------- 270.00 N. Y. Wire Lamp Frame Co., New Vork 2 120.00 Corl-Knott Realty Co., Grand R, 3,125.00 Peter Cooper’s Glue Factory, Go- wanda, N. ¥.. ------.--_________._- 76.16 Seidman & Seidman, Grand Rapids 170.00 Circle F Mfg. Co., Trenton, N. J. 375.00 Weil-McLain Co., Chicago 94.17 Glendon A. Richards, Grand Rapids 72.00 Voss & Stern, Inc., New York --- 585.57 A. V. Boetter Mfg. Co., Chicago - 850.00 Lipper Mfg. Co.,. Philadelphia ~--~ 553.67 Max Feist, Inc., New York ------ 238.48 Carson, Pirie Scott & Co., Chicago 29.50 Modern Braid Co., New York -- 1,319.13 Arthur L. Harvey, Oak Park —~-~ 22.99 Chicago Smelting & Refining Co., Chicago ——_----__----__-------~- 46.20 M. J. Frank Co., New York ---- 484.20 A. L. Randall & Co., Chicago —----- 24.25 Ealanor Flower Co., Chicago —---- 101.20 Cen. Mich. Paper Co., Grand Rap. 60.36 H. G. Harden Sales Co., Oak Park 56.16 Benjamin Electric Co, Chicago _ 1,051.87 Largman-Oppenheim Co., Phila- de.phia 632.76 Alfred Vester Sons, Inc., Providence 60.25 American Fiber Package Co., *rand Rapids —__.---------------- 128.04 Amer. Corrugating Co., Grand Rap. 127.82 Mutual Sunset Lamp Mfg. Co., New Te eae 112.50 Wm. Alsberg & Co., New York 1,188.76 Schwarzenbach, Huber & Co., New ee ee A. B. Fiedler & Sons, Chicago -- G. R. Gas Light Co., Grand Rapids 58.08 Mead Publishing Co., Grand Rapids 27.50 Reed-Tandler Co., Grand Rapids 47.85 Custom Grinding Co., Chicago _~- 9.78 A. L. Holcomb Co., Grand Rapids 47.92 Wood Products Co., Grand Rapids 126.18 Oniedas Saes Co., New York _--- 198 50 E. 1. Du Pont de Nemours Co., Wilmington, Del. —-_- -.------ 2.85 Unique Lamp & Casting Co., Chicago 20.00 Julius Berbecker & Sons, Ine., Now Vouk. 20 se 6.73 E. T. Stille & Co., Chicago —------- 127. Atwoad Lumber Co., Grand Rapids 613.04 Hance Parker Mfg. Co., Meriden. Conn. 15.49 Handle Reynolds Shingles @ For Profit and Satisfaction e What better gitt can a merchant gwea faithful employe than a subscription to the “Michigan Tradesman a TRADESMAN THE SCHOOL of OPPORTUNITY for Young Men and Women In almost every city, village and rural district there are young men and women who are devoting their time to manual labor because of lack of early opportunity to secure an education, and who are now anxious to secure an education. At the Ferris Institute every possible effort is made to serve this class of students. Ferris Institute BIG RAPIDS, MICH. For Catalog, Address B. S. TRAVS, Secy. GEALE & CO. 8 lonia Ave., S. W. GRAND RAPIDS, MICHIGAN Phone Auto. 51518 MILLWRIGHTS & STEAM ENGINEERS. All kinds of machinery set and in- stalled. Steam engines indicated. Valves set, Air compressers and spraying systems installed. “Old Grand Rapids” ) By Arthur Scott White. A book of personal recollections of the early life and times of Grand Rapids, and its prominent citizens, by a man who has known the city and its residents in- timately for 60 years. Treating largely of business institutions and their found- ers of long ago, it makes a Christmas gift that business men will be glad to have. PRICE, $1.50 POSTPAID Phone or mail orders to White Printing Co. 136 Division Ave., N. Dial 4352. 31 Business Wants Department Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order Is required, as amounts are too small to open accounts. For Sale—Because we have larger ma- chines; one $400 Royal coffee and peanut roaster $150; one Hobart coffee mill $35. “Q” Grocery, 990 Pine St., Muskegon, Mich. 119 For Sale—Store building, fixtures, gen- eral stock and dwelling in small town on M-11. Good resort and farm trade. A real bargain at $4,500. Address No. 120, c/o Michigan Tradesman, 120 For Sale—General store. Post office in connection. In farming community. Good business for hustier. Reason for selling, itl health. Address, Postmaster, Ferry, Mich. iif FOR SALE—The Birkett water power, in Petoskey. Dam and water wheel in good shape. About twenty-six feet head. Will be sold cheap. Eleanor J. Newkirk, 322 S. 5 Ave., Ann Arbor, cre 15 FOR SALE—A WELL-ESTABLISHED BAKERY in a THRIVING town. Address No. 109, c/o Michigan Tradesman. 109 WANTED TO BUY—A lake frontage area, preferably wooded; must be in north central portion of Michigan. Send full description, price, and terms in first letter. W. J. Cooper, Mt. Pleasant, Mich. 11 Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc, LOUIS LEVINSOHN, Saginaw, Mich. |. VAN WESTENBRUGGE Grand Rapids - - Distributor Nucoa The Food of the Future CHEESE. of All Kinds ALPHA BUTTER SARAIEE ayonaise BEST FOODS | shértning HONE. Y—Horse Radish OTHER SPECIALTIES Quality — Service — Cooperation Muskegon A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES CANAD Michigan Employment Institution for the Blind SAGINAW W.S., MICHIGAN 32 A GOOD SCHOOL. Relation of the School and the Com- munity. There is no defeat so humiliating as self-defeat. It is hard to be beaten by a strong antagonist in a fair fight; still harder when the foe is of one’s own household or friends or party; but what shame comes to a man when he finds that his enemy is himself; that he is fighting for a cause with one hand and against it with the other. This is equally true with respect to a community, and happens, it seems to me, with many communities in their fight for a good school. I do not re- fer to the conflict of diverse and war- ring interests or to the multitude of opinions to be looked for in a country like ours where, as Pat says, “Every man is just as good as another and often a great deal better,” but to those cases in which the whole community favors a policy antagonistic to some other policy equally favored by the whole community. Let me illustrate: We in this country have on our hands a race problem—many of them —and all most mementous and threat- ening. And how came we to have these race problems? Simply because we as a people have determined to divide al human activities into two classes, one noble and the other servile and to select for ourselves and our children—particularly for our children —the noble activities. So we are com- pelled to bring in a servile class to do our servile work; and then comes the trouble. The poor fools read our con- stitution and do not see why they should not aspire to do this nobler kind of work. Logically, as we can not abolish human nature, we should either abolish our constitution or abolish the distinction between noble and servile labor. I suppose we do not intend to do either, but to employ certain makeshifts and continue this age-long contest of ourselves against ourselves. Another example: I was in a town the other day where there was a great outcry over the fact that the local school board had the evening before “voted out the high school fraternities.” Discussion of the subject in the news- papers, on the street and in the pulpit had for months been heated and abundant and this was the outcome of it. I made some enquiries and found that there were at the time nearly fifty clubs, circles, guilds, leagues, orders, hives, unions, brotherhoods, etc., in the town, all more or less exclusive and divisive. The college contingent from the town were all fraternity men. The. president of the school board is re- ported to have said at a banquet of his club a few days before that he had long been a member both of the club and of a local church and that he had found the club at once the more in- teresting and the more useful. Evident- ly it was a good place for fraternities. The soil was fertile; the climate genial germs were abundant and_ prolific. What more natural than that fraterni- ties should spring up in the school? “But,” you ask, “must we not expect to have one order for boys and girls and another order for adults?” As- suredly; but this very distinction will MICHIGAN make the marks of adult life more at- tractive. The boys and girls live the life of the times; are divinely con- stituted imitators of their elders and eager to share, among other things, the benefits of passwords and guarded doors. Of course, no one expects to give up his club, but it is desirable that all should see clearly that we are add- ing fuel to the flame of social exclu- siveness with one hand and throwing water on it with the other. Now I do not care for these cases except as they illustrae my theme. (Yes, I do care very much about the race question. The school question pales into insignificance beside it. Still I can use it as an illustration.) I want to say that it seems to me that we do just this thing in respect to our schools. We do everything for the schools except that without which we seem to have done nothing. We build big fine schoolhouses and equip them expensively and showily; we try to get good teachers; we grudge no amount of time or money in the inter- est of public education; and then we withhold from them the very thing— the only thing—that can render all the rest effective. The main asset of a good school is authority. The author- ity of a school is partly internal, rest ing upon the knowledge, wisdom and virtue of the teachers; and partly ex- ternal, conferred upon the school by the community. Unless the commun- ity does this heartily and unreservedly all else is of little avail; and it rarely does this heartily and unreservedly. By authority I mean more than influ- ence and power on one hand and con- fidence and support on the other; but rather such a recognition of the desert of power on the part of the school as will make loyalty to the school inter- est natural and inevitable. For the good of the school, in the interest of the children, the teacher is defended from malignant misrepresentation and opposition, so that she may give all her power to her work with the as- surance that public opinion is with her and the whole community is pledg- ed to her support. I admit that where the community so endowed the teach- ers of a town with their own authority that the mere request from the teach- ers that no missiles of any kind be thrown within the city limits was will- ingly obeyed. Many and far better examples might be given. There is nothing in reason that a school can not do for safety and progress of a community, provided only that the authority given in one breath be not revoked with the next. There are al- ways those in any town who are ready to use the school as a plaything. Life is dull; let us treat the schoolhouse as boys do a hornet’s nest—heave a brick at it and run. Something will then be doing. It is always possible to raise a question of casuistry over any school regulation or procedure; or to start a school controversy; or to initiate or foster discontent or a spirit of rebel- lion in the school. The great question is, Will the community permit a few people, for purposes of their own, to wreck the school? You can not play horse with a school and have a good school; nor ridicule its work and have it respected; nor undermine its au- TRADESMAN thority and leave it any power to help and guide young people. The question of continuity of service of teachers, re- garded as extremely important by the most highly civilized peoples and com- munities, lies just here. Shall a few malcontents conspire to oust experi- enced teachers and to keep a stream of hopeful novices flowing through the school? The question of excellence of service also lies here. The best teachers are most sensitive to injustice and find it easiest to escape it. So this unwillingness of the community to give the whole weight of its au- thority to the support of the school is constantly exercising a natural selection against superior teaching. The expense of a good school partly lies here. There are teachers who are willing to com- mute the respect and help of the com- munity for hard dollars. I am afraid that this is true, to some extent, of even our large towns and our best schools. The people of Continental Europe seem to me more shrewd, pay- ing their teachers partly in considera- tion, respect for their work and social distinction. In what I have been saying above [ have not so much had in mind justice to the teachers themselves or desired to complain that they do not receive the social recognition, the approval and the downright assistance that they deserve. They would not thank me for making any such complaint. They are in the main too busy, too proud, perhaps, too self satisfied or too con- scious of little desert to complain. Or their sense of humor may be gratified by setting over against the ordinary attitude of an ungenerous community their festival expressions of extrava- gant praise in which teaching is lauded as a quite divine calling; as dealing with immortal souls and holding con- stant communion with the angelic darlings of the household. No, the teacher will stand it; but the school cannot. And so I want to conclude as I began, Why build with one hand and tear down with the other? Put what money, time and effort you will into the local school, all will be of no avail unless the community is willing to add to this a steady defense of the school against defamers and mischief- makers. In what I have said above I am not decrying honest and even severe criticism of the teacher or any fea- ture of school work made at proper times and to the proper persons and always in the interest of a_ better school. E. A.- Strong. —_—_o->—__—_ Installment Buying Is Discussed by Woolen People. Before William Goldman, president of Cohen, Goldman & Co., Inc., had finished his speech at the annual meet- ing of the American Association of Woolen and Worsted Manufacturers a year ago it was certain that in 1925 he again would be one of the leading figures in the convention. It was he who first saw the true statistical posi- tion of the wool industry and, by tell- ing what he knew at that time, called the turn in the price of the commodity. Addressing the association at its annual session yesterday at the Wal- dorf-Astoria Hotel, Mr. Goldman un- dertook the very difficult problem of December 16, 1925 appraising the immediate advantages and disadvantages of the installment buying movement in the clothing in- dustry. Business has improved since the first of October and should be better next year, says Mr. Goldman, but “prac- tically for two and one-half years prior to that, when the country as a whole was prosperous, there was much idle machinery in the woolen and worsted trade.” What the men at the present convention want to know is: How can we make certain that the improvement will continue? What have been the main obstacles to sales expansion? Certain members of the industry were prepared to start a campaign to promote the sale of woolens “made in America,” but not much can be ex- pected from such a solution since no more than 2 or 3 per cent. of our ready-made clothing is made from for- eign woolens. It was apparent to those who talked with the delegates that, as Mr. Gold- man himself put it, “there is a wide- spread belief in the minds of many careful observers in the clothing in- dustry that the huge volume of in- stallment or deferred payment plan business carried on by other indus- tries has diverted money away from the purchase of wearing apparel.” It has been estimated that the move- ment to stimulate sales by offering goods on the deferred payment plan has grown until now our annual busi- ness of that order aggregates between three and five billions of dollors. Early in the year certain members of the clothing industry determined to go after their share of the business by meeting other industries on their own ground. One of the country’s largest clothing stores, a chain of large de- partment stores and hundreds of re- _tailers begin to experiment with the new plan. Says Mr. Goldman: “The movement has been so rapid and the results in some instances so much bet- ter than had been anticipated that it now is a big and vital topic in the re- tail end of he clothing industry.” Nevertheless Mr. Goldman is not one of those who expect that the in- stallment method will revolutionize the industry. It has its good and bad aspects, but on the final outcome of the scheme he says: “While certain stores can secure temporary advantages and temporary large increases in business, it is my firm conviction that when the first flush of enthusiasm over the introduction of this method into the clothing trade has waned the maximum volume of de- ferred payment business compared with the total volume of the clothing indus- try as a whole may not exceed 15 per cent., and then only after some years of development.” Paul Willard Garrett. [Copyright, 1925.] —___--» The woman who used to eat in a combination kitchen and dining room when she lived in the village now that she has moved to town wants a break- fast room decorated in pink to match the paint on her cheeks. —_>.-2—____ If you go one mile on the wrong road you are two miles farthcr from your destination.