re wom PAG ENY ET 5 Oy cf Ns e yr SE 2 ZN RY a) 3 AN “t AAS IY (OO — > \ Sf 4 i p f J ) % j = | x tio# a RPT GRR CROS GMT a5 4 ~ ox Ae a SSS VG eh Lpdigd om ey \Waous : oe Z (CE ae 5 AO CE Ki WW eNO OES TE LE 3 y Te SFO wr i; Z EU INGINEZAN IIIS i PUBLISHED WEEKLY (Gare TRADESMAN COMPANY, PUBLISHERSA 2A ASS | EST. 1883 SS SESS LASSI : Forty-third Year GRAND RAPIDS, WEDNESDAY, DECEMBER 30, 1925 Number 2206 i ; { ” 7 he POST-MORTEMS Nineteen-twenty-five is dead; Cold he lies beneath the stone. Place a flower at his head, But—leave well enough alone! Don’t disturb a single bone; From the dead past turn away; Let its ghosts no more be known— Requiescat in pace! Joys and sorrows that have fled Never more the soul may own; Mad ambitions that misled, -Sins—to which all men are prone— Seek not vainly to atone; Make the most of this brief day; Down the wind go roses blown— Requiescat in pace! Past and present can’t be wed; Vain it is to grieve or moan. Turn to valorous toil instead, Dull regret makes man a drone. Let no relics here be shown; Banish even yesterday; Last year’s nest the bird has flown— Requiescat in pace! STANOLAX (Heav’ remedy for the relief ton. Its action is pur ical. STANOLAX (H pure, tasteless, odor! mineral oil and has a heavy body. Having a heavier " dinary mineral oils S Heavy) eliminates t leakage. In its preparation, ci taken to make it confo| S., Br. and other phan standards for purity. erie Y TN rea The winter demand for Stanolax (Heavy) is now at its full height. Are you getting your share of this profitable business? Stanolax (Heavy), the pure, heavy-bodied mineral oil, offers the safest means of com- bating constipation. It is safe, because it merely lubricates the intestines and does not cause a sudden and unnatural flow of intestinal fluids. It never gripes or causes other discomfort. It is not unpleas- ant to take, being practically tasteless and odorless. for Constipation | MEDICINAL wiliTe "MINERAL OL TASTELESS ~SDOALESS AN IDEAL RE Emeoy a INTOXICATION. interna ‘sass OHRONIC CONSTIPATION, MEM ee SICK HEADACH, tre. a LOR THE user sv exacting ESSenmiat Boby FLUIOS. HIGHEST MEDICAL AUTHORITIES RECOMMEND MINERAL O/L IN THE TREATMENT OF CONSTIPATION SS So ‘ar es but ao mage’ resp ponte ounce RE MEALS OR ‘ori ° 4 aoe oa = LOREN HALE ABOVE QUANTITY. me fu rTeEeN 70 TminTY DROPS crease or decrease dose according @ to ethat daired I} MUFACTURED ONLY Yttrr?t ttt th LST STANDARD OIL COMPANY CHICAGO Mw otanee Add to Your Winter Profits For these reasons, Stanolax (Heavy) is rapidly becoming the favorite remedy for constipation throughout the Middle West. People who use it are so well satisfied that they recommend it to their friends, and the friends in turn become regular users. In addition to this word-of-mouth recommen- dation, our continuous advertising is creat- ing new users every day. By selling Stanolax (Heavy) to your cus- tomers, you will build good-will and a steadily increasing repeat business. Standard Oil Company [Indiana] a eat ee a 4 ¥ Vv £ - a . 2 cd + ¢ ‘ ae > Lf 4 » é A > > ESM ; Forty-third Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids __E. A. STOWH, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 8, 1879. NEW YEAR’S RESOLUTIONS. When Tennyson besought the wild beils of that olden New Year to do him, and all mankind, the service of ringing out the old and ringing in the new, he embalmed a very serviceable sentiment and presented the language with one of its most durable quota- tions. The bells, you comprehend, were quite incapable of any such necromancy, just as they are this day, but the spirit that speaks through their brazen tongues—ah, that is quite another matter. If you are one of that innumerable legion whose New Year’s vows are made for the improve- ment of the coming year you have been listening to the bells he heard, in the stillness of his study; to the bells that echoed in his poet’s heart, quite a while ago. In a certain light, no reason is per- ceived for the arbitrary appointment of this day on which to resolve for better things. Calendars should have nothing to do with conscience, the sophist in us whispers. It is true that a year of self-improvement might as well have its beginning in June, while the penitent is in reflective mood be- side one of June’s many rivers. This were well enough, if men ordered their own particular years after such fash- ion, but they do not, being in divers ways the most dilatory of God’s creat- ures. Whether we concur in the dis- pensation or not, the truth is that a New Year, a veritable beginning of a recognized cycle of time, has in it- self the peculiar virtue of bringing one to a contemplh.tive halt. Why. yester- day, or twenty years ago, there had seemed to be so many of these years, alike happily languid and slow of foot. At the tick of the clock the year pass- es, the store is depleted, and the fleet- ness of time’s flight astonishes both clown and philosopher. Small won- der the bells have a note of challenge in their clamoring. ‘Ring out! So men do resolve, and having re- GRAND RAPIDS, WEDNESDAY, DECEMBER solved, they are for a season quite usually the most mournful of mortals. Perhaps you have glanced behind the diverting structure of the story of Sindbad the sailorman, who became the serf of the hideous ancient that bestrode his neck, the Old Man of the Sea. It is an allegory, and the evil that forced him to its wishes, that bent his stout young shoulders and all but strangled him with the grip of its ter- rible shanks. was Habit. It is the accustomed way of Habit to have its will with mankind. There is an Old Man of the Sea for each of us. Thus it appears that mortals who resolve on New Year’s day to break the clutch of habit, to have done with the spiteful old fellow, are at grips with Sindbad’s problem and confront no easy task. It is the most natural thing in the world that our penitent should be girt with misgivings, and should feel fore- doomed to failure. Yet what sensi- ble individual, we ask you, would en- gage to carry with him into another year that grievous handicap which has so sorely irked him? It is a time to be bold and resolute as Perseus, as resolute and bold as the hero who went a-hunting the Gorgons. Physicians, it is said, seldom dose themselves with their own prescrip- tions. Well, no matter. The virtue thereby. As for New Year’s resolu- of their simples is not challenged tions, we will warrant that the longer they are kept the more acceptable they will become, until each shall shed its chrysalis of woe and emerge a seemly and an honest habit, such as makes for health, contenment and ma- terial success. But, we beg of you to believe, this is no growth of the moment, nor the hours, nor of the days, but a slow and often tedious process—as must be the case, since it is displacing old habits, whose ten- acity has no counterpart in the phys- ical world. Odd things, these habits of ours. They are invited, they are indulged, and they end by mastering us as that malicious old cripple mas- tered Sindbad. We think to carry them no farther than across the stream, and more often than otherwise we bear them to the verge of eternity. So, you must admit, a New Year’s resolution has its particular appoint- ment in the armory of every mortal. It is lance and cudgel, sword and buckler, and one may acquite himself either bravely or as a craven therewith, according to his innermost nature. Yet if these habits of ours are worsted in the engagement, as must be al- ways the case if we do but persist, the freeman will discover to his great delight that. after all he has ceased to miss them, ceased to regret. Into the place which baneful habits held and from which they were ousted at such labor and courage will enter things that more than compensate for their deparature, and against which neither you nor any man may say a word of censure. Tennyson dreamed that the bells of the New Year would hanish from the planet not only the evil habits of the individual, but those more monstrous wrongs with which nations and continents punish them- selves, as with the bastinado. It was a poet’s dream—and yet it does not tax our credulity to think that some New Year will find it so. The more we think of Sindbad the sailor-man, the more we are persuaded that he was a worthy adventurer, and gallant withal, who proved richly de- serving of his subsequent good fortune. For Sindbad left his habit, the ignoble and venomous Old Man of the Sea, with a wound in its temple, in a forgotten land. It is of record that he experienced much per- sonal satisfaction therefrom; and that his heart was elated with Only those who have known such a vcitory can appreciate the felicity, the freredom, the exhilarating sense of well-being which were Sindbad’s re- ward. And so— A Happy New Year to you! FROM HAND TO MOUTH. It cannot be said that buying meth- ods are showing improvement, despite the apparently favorable aspects for trade in general. The caution and in- own besetting victory. disposition take risks which have been in vogue for several years continue, much to the disgust of producers in general. Both wholesalers and retail- ers are the culprits in this respect, and it remains a problem how the matter dealt with. It acute in the cases of cotton fabrics and knit goods. In the case of the former a suggestion of retaliatoin tactics was can be is especially made the other day by the executive of a cotton addressed himself particularly to the commission house. He jobbers or wholesalers who have aban- doned the theory that they are to be reservoirs from which the retailers may draw as their requirements call for and, instead, merely put in orders to producers after getting orders from the retailers. This leaves the mills to “hold the bag” and pile up and carry stock without any idea of the outlets or quantities to be required. The executive mentioned hinted that, if this procedure is to continue, he would counter it by selling direct to retailers without the intermediation of the job- ber. The trouble with such a plan is that, unless there were some concert of action on the part of the mills, it could not be made operative for the purpose designed. Then, too, the suc- cessful operation of it would call for 30, 1925 Number 2206 a thorough revision of the accounting systems of the mills, including not only the book-keeping but also the credit departments. The new compli cations would be not only extensive but expensive as well. What led to the piecemeal, or hand to mouth, method of buying is well It dates back to the post-war slump of five years ago. enough understood. There came a decided drop in values of raw materrials, accompanied by an effort to hold up prices of finished What was called this goods to consumers. a “buyers’ strike’ ensued and caused much embarrassment to re- tailers, as well as some wholesalers, who were caught with large stocks on hand. Those who weathered the storm vowed they would never again allow themselves to be put in a similar fix. So they started in not to order more than for immediate requirements, and this has been persisted in despite the changing of conditions. Nowadays, the idea of a buyers’ strike is only a memory and values of raw materials are well-nigh stabilized, but this has effect in changing buying Still been trying the experiment of offering had no methods. some producers have inducements to spur on forward or- ders. Thus, certain knit goods manu- made lower prices on fall and met In the same wey the biggest factor in rugs announced an automatic in prices on goods ordered Dee. 15 similar result. An extension of this system may prove facturers goods for earlier deliveries with a fair degree of success. and carpets increase after with a to be the best way of meeting the dif- ficulties resulting from needless cau- tion in ordering goods in advance of immediate requirements. The French people seem at last to that predicament. have come to the realization France is in a_ serious Strangely his, they have put the blame just where enough, in a case such as it belongs—on politics and politicians. Politics has virtually failed to function in the emergency that has been facing the nation. Politicians have devoted their all to party and nothing to coun- The remedy? ap- preciation is shown by the fact that nearly 50 per cent. of the employes of the company to-day have been in ser- vce for five years or more. There are twenty-six employes who have been in the service of the McCray company twenty years or more and five more will receive their twenty-year service medals at the banquet, which will be given the Twenty-Year club this even- ing, making the total 31, who have been in serv ce twenty years or more. ——_22—a————_ Investment Company Opens Office in City. The Michigan Bond & Investment Co., recently organized, capitalized at $50,000, has opened offices at 18 Foun- tain street, with J. L. Dornbos, for- merly cashier of the Peoples Savings Bank, Grand Haven, in charge. Offi- cers of the company are: President, A. LaHuis, of Zeeland; Vice-President, A. B. Klise, Grand ‘Rapids, and Secre- tary and Treasurer, W. B. Eerdmans, Grand Rapids. Directors are the of- ficers and George S. Norcross, Grand Rapids, and J. Elenbaas, Zeeland. ———__> Only Saw the Road. Ned: Where did you tour on your vacation? Ted: Gosh! driving the car! ——_2-.—___ Generous customers and stingy cus- tomers are alike in their feelings to- ward the merchant who is a tightwad I don’t know! I was TRADESMAN December 30, 1925 * +4 wis 7 right. Profits We advertise KG aKing | | Powder |— (price on the package) Same price for over “ 35 years 25a Q5t (more than a pound and a half for a quarter) The price is plainly shown on the pack- a age and in the advertising. Your customers know that the price is It is never necessary for you to reduce the selling price on K C Baking Powder Pi. . and accept a loss. In Selling K C Baking Powder oe Your Profits are Protected To Protect Your fd < AN neni * } > — ¥ { The government used millions of pounds. Let us show you how to increase your baking powder profits by ‘ x \ ~ 6 a selling K C Jaques Manufacturing Co. Chicago ee ~~) 8 > 4 PNR nel paella r ! a & a ~ Teer gt cent ’ » x a \ December 30, 1925 MICHIGAN TRADESMAN MEN OF MARK. W. S. Cooke, Sales Manager Worden Grocer Co. William Scott Cooke was born in Newaygo, March 29, 1885. His an- cestors were English on his father’s side and Scotch on his mother’s side. When he was 9 years old his parents moved to Grand Rapids where he at- tended the public schools up to and including the tenth grade. He sub- sequently graduated from the Muske- gon Business College. In 1901 he took a position as billing clerk for Clark-Jewell-Wells Co. He remained with this house three years, during which time he worked up to the po- sition of cashier. He then took charge of the Grand Rapids office ‘of the Washburn-Crosby Co., spending three days in the office and three days on the road each week. Two and a half years later he engaged to travel in Northern Michigan for the Lemon & Wheeler Co. He continued in this business three and one-half years, when he engaged with the Na- tional Grocer Co. to act as credit man for its Cadillac branch. His next em- ployment was with the Kalamazoo branch of the Lemon & Wheeler Co. William Scott Cooke. as city salesman. He continued in this capacity until Jan. 1, 1916, when he was made local manager of the Worden Grocer Company branch a Kalamazoo. The promotion came to him unexpect- ed and unsolicited, due to the remark- able record he had made in the field in which he had previously exerted himself. He remained in this position for nine years, when the Kalamazoo branch was united with the main house in Grand Rapids and Mr. Cooke was transferred to this market to take the position of sales manager of the Wor- den Grocer Company. He has made many new friends since his return to Grand Rapids, all of whom will regret to learn that he now plans to pull stakes Jan. 1 and remove to Toledo, where he has been tendered the posi- tion of sales manager of the Harbauer Co., manufacturer of catsup, vinegar, pickles and mustard. He will also act as assistant to the President of the corporation, which has been engaged in business about fifty years. Mr. Cooke takes to his new position a comprehensive and intimate acquaint- ance with food products as the result of the careful study he has given every branch of the food trade for the past twenty-five years. Mr. Cooke was married April 25, 1907, to Miss Aleda Fox, of Grand Rapids. They have one boy, 17 years old, who is a student in Grand Rapids Junior College. Mr. Cooke likes nearly all of the manly sports, including hunting, fish- ing, bowling and base ball. He is a member of Elks lodge, No. 50, and is a Past Senior Counselor of Kalamazoo Council, No. 156, U. C. T. While in Kalamazoo he served the Kiwanis Club three years as President. He was Treasurer of the Board of Education two years. He was chairman of the Fourth Liberty Loan Drive and first and foremost in every move for the moral and material advancement of the Celery City. He attends the Congre- gational church and attributes his suc- cess in business to hard work and to the co-operation of his associates and the friendship and esteém of his cus- tomers. Personally Mr. Cooke has the happy faculty of making and retaining friends and impresses all with whom he comes in contact with his integrity and up- rightness in all matters in business and social life. ——_--e __-— Correspondence and other docu- ments of President Arthur have been discovered after an official search that lasted fifteen years. We pride our- selves on what the American archae- ologists have dug up in the limestone of Greece and the desert sands of Egypt and Mesopotamia. They bring the tale of fruitful research among the pamphlets of the Brit:sh Museum or the ancient walls in Somerset House. But it seems that under the division of manuscripts in the Library of Con- gress, which reports the find as the “most interesting adventure of the year,” there is plenty of scope for the talents of those who hope to d sinter the records of our own classical an- tiquity as far back as the last years of the nineteenth century, the pre-war and pre-jazz age which a few Victor- ians still dimly and distantly recall. It would be interesting to venture fur- ther afield in the archives. Perhaps those who finance exped tions to hy- pothetical Arctic continents, the Hum- boldt current or the Sargasso Sea will be ready to organize intrepid explora- tions of the official catacombs at Washington which seem to promise so rich a harvest to the ant quary and may cast light on the dark age of the early eighties before we had Borah, the income tax or the bootlegger to enliven the American scene. ee Explained at Last. After all these year some one has discovered that the author of those famous lines, “Backward, turn back- ward, Oh Time, in your flight,” had a note coming due at the bank. —_—_» 2. A La Mode. Tramp—Say, mister, give me a dime, will yuh? I haven’t tasted food for a week. Passerby—Forget it; it still has the same old taste. 1868 ‘Fifty - seven years old and younger than ever”’ 1926 A Pleasant Thought : A Hearty Wish produce. Fifty-seven years of pleasurable men of America’s greatest industries. still dear to us. In a spirit of gratitude we desire SINCE 1868 we have been supplying discriminating grocers with the best quality goods we can purchase or Many of our good friends have been our valued customers for many years and the list has grown every year. Mlay they be preserved for many years to come. Others have departed from this world; their memory is whose friendship and confidence we have been honored, and extend to one and all our hearty well wishes. It is our fervent wish that we may serve them and their successors for at least another half century, and as in the past, try to do our best on all occasions. dealings with the to thank all with WORDEN (;ROCER COMPANY Wholesalers for Fifty-seven Years ae ge ee cea ede eerie eS The Flavor is Roasted In! COFFEE DWINELL-W RIGHT COMPANY Boston » Chicago . Portsmouth, Va. MOVEMENTS OF MERCHANTS Ionia—The Gargett-Chevrolet Auto Co. has changed its name o the Cook Auto Co. Holland—Vandenberg Bros. Oil Co. has increased its capital stock from $150,000 to $200,000. Birmingham—The McBride Hard- ware Co. has increased its capital stock from $60,000 to $70,000. Boyne City—The Boyne City Lum- ber Co. has decreased its capital stock from $500,000 to $100,000. ; Detroit—The Hass & Toomey Cor- poration, 708 Majestic building, has changed its name to the Hass Sales Corporation. St. Lou's—Piccolo Bros. have pur- chased the Morris Seitner block which they occupy with their confectionery and fruit store. Detroit—The Grier-Sutherland Co., 433 East Larned street, auto supplies, has increased its capital stock from $50,000 o $200,000. Albion—August F. Behling, senior partner of Behling Bros., retail cigar dealers, died Dec. 29, at the University hospital, Ann Arbor. Leslie—C. C. Hall, manager of the DuBois clothing and dry goods store, has purchased the stock and will con- tinue the business under his own name. Ludington—S. LeRoy Hannan will remove his stock of dry goods to the newly remodeled store building at James and Loom’s streets, the latter part of January. Marquette—The Marquette Dock Co. has been incorporated to deal in fuel, stone, lumber, etc., with an au- thor'zed capital stock of $30,000, $6,000 of which has been subscribed and paid in in cash. Big Rapids—Thad Poggemeyer, of Toledo, and Phil Morton, of this place, have organized an automobile sales company and wll occupy the garage now under construction at Maple street and Warren avenue. East Jordan—The Covey Chevrolet Sales Co. has been incorporated to deal in motor vehicles, accessories and parts, with an authorized capital stock of $50,000, $25,000 of which has been subscribed and paid in in cash. Battle Creek—M. O. Purdy, Inc., 10 Arcade, has been incorporated to deal in women’s and children’s wearing ap- parel, with an authorized capital stock of $25,000, $10,000 of which has been subscribed and paid in in cash. Kalamazoo—Frank Wolfson, a deal- er in clothing and men’s furnishings, Portage street, has filed a voluntary petition in bankruptcy. Liabilities are est_mated at $11,337 and assets at $6.- 172. Mr. Wolfson was formerly of Dowagiac. Detroit—The Wayne Scrap Iron & Metal Co., 522 South Campbell street, has merged its business into a stock company under the same style, with an authorized capital stock of $20,000, all of which has been subscribed and paid in in property. Ionia—The Ionia Creamery Co. has merged its business into a stock com- pany under the same style, with an au- thor:zed capital stock of $30,000, of which amount $20,000 has been sub- scribed, $4,115.68 paid in in cash and $15,884.32 n property. Dearborn—The Dearborn Oil Cor- MICHIGAN poration, 901 West Michigan avenue, has been incorporated with an author- ized capital stock of $30,000 preferred and 30,000 shares at $10 per share, of which amount 1,651 shares has been subscribed and $16,510 paid in in property. Conklin—Special sales from the gen- eral stock of the R. H. Smith Co. placed $2,000 in the bank to the credit of the estate. The remainder of the stock was sold to Mr. Ready, of Fre- mont, Ind., for $3,500. It is expected that about $500 will be added to the above through the collection of the back accounts. As the liabilities were about $16,000, unsecured creditors will probably receive about 35 cents on the dollar. Manufacturing Matters. Detroit—The Universal Automatic Cooler Corporation, 1247 Washington boulevard, has changed its name to the Universal Cooler Corporation. Ludington— The Stearns Motor Manufacturing Co. is now employing 118 men and has work enough on hand to keep the plant busy for six months. Flint—The Flint Malleable Castings Co., Flint’s newest industry, has open- ed its plant in the new industrial dis- trict on the Belt Line railroad. The plant will employ 150 to 200 men. Detroit—The Reliable Upholstering Co., 710 Majestic building, has been incorporated with an authorized cap- ital stock of $10,000, $5,000 of which has been subscribed and $3,000 paid in in cash. Monroe—Sixty days after a fire destroyed the plant of the Monroe Au- to Equipment Co., with a loss of $125,- 000, the plant rebuilt from the ground up and equipped with new machinery throughout has resumed full time op- erat ons. Chelsea—The Chelsea Lumber & Coa! Co. has merged its business into a stock company under the style of the Chelsea Lumber, Grain & Coal Co., with an authorized capital stock of $60,000, $50 000 of which has been sub- scribed and paid in in cash. Detroit—The Toasted Agar Cor- poration, 2457 Woodward avenue, has been incorporated to deal in agar prod- ucts, with an authorized capital stock of 1,000 shares at $1 per share, of which amount 500 shares has been subscribed and $250 paid in in cash. Detroit—The Vulcan Iron & Wire Works, 407 East Fort street, has merg- ed its business into a stock company under the same style, with an author- ized capital stock of $50,000, of which amount $10,000 has been subscribed and $1,000 paid in in cash. Detroit— The Harrison Radiator Corporation of Lockport, N. Y., which plans to establish a large branch plant in Detroit, is one of the largest auto- mobile radiator manufactur:ng plants in the country, producing 5,000 radi- ators daily and employing 1,600 men. Muskegon—The Muskegon Piston Ring Co. will start construction at once of a new factory, 80 by 158 feet, one story, to cost more than $20,000. It will be located at Alpha avenue and Sixth street. The company has been operating in the old Moon Desk plant. Niles—The Mid-West Cotton Mills, Inc., has begun the remodeling of the TRADESMAN old Towar Cotton Mills and the in- stalling of new machinery. Organized by the Toledo Trust & Savings Bank, the company will operate the mills by Feb. 15. Three hundred will be em- ployed. George Carrigan has been ap- pointed manager of the mills. Iron River—Plans for the develop- ment of the Northern Log Cabin Co., an infant industry organized in Iron River to meet a demand for log cabins, is being planned by Clarence Johnson, founder of the firm. It has 24 different types in its catalogue. S. B. Crary will leave the Mines’ State Bank of Iron River on Jan. 1 to help in the com- pany’s expans‘on. Detroit—For many years active in financial and social circles in Detroit, Charles Albert DuCharme died Mon- day afternoon at the age of 67 years in his home, 5 Lake court, Grosse Pointe village, after an illness of several days. Until recently president of the Michi- gan Stove Co., Mr. DuCharme was made a director in the new Detroit- Michigan Stove Co., organized ten days ago as the result of a merger be- tween the Michigan Stove Co. and the Detroit Stove Co. Adrian—Four Adrian manufacturing companies have either begun or are planning new plant units. The An- chor Concrete Machine Co. is erecting a laboratory building, Michigan Pro- ducers’ Dairy Co. is starting the con- struction of a two-story addition to its plant. Schwarze Electric Co. is erect- ing a warehouse building, 50 by 100 feet, and the Adrian Knitted Products Co., Adrian, is building an addition to ‘ts dye room and adding a battery of new knitting machines. Lansing—Construction of an 800 foot siding by the Pere Marquette rail- way to the plants of the Capitol Steel Corporat:on and the Cahill Coal Co. promises to ibe the first step in creating a new manufacturing center for the Capital City. There are very few fac- tory sites, especially those obtainable at a reasonable cost, available through- out the city at the present time, and the extension of th’s spur track opens up a considerable area which has never before been served by industrial track- age. + A Country Doctor Defined. If you can set a fractured femur with a piece of string and a flat-iron and get as good results as the mechanical engineering staff of a city hospital at 10 per cent. of their fee; If you can drive through ten miles of mud to ease the little child of a dead beat; If you can diagnose tonsillitis from diphtheria with a laboratory forty- eight hours away; If you can pull the three-pronged fishhook molar of the 250 Ib. hired man; If you can maintain your equilibrium when the lordly specialist sneeringly refers to the general practitioner; If you can change tires at four be- low at 4 a. m.. If you can hold the chap with lumbago from taking back rubs for kidney trouble from the chiroprac; Then, my boy, you are a Country Doctor. December 30, 1925 Sure Thing. At the bedside of a patient who was a noted humorist five doctors were in consultation as to the best means of producing a perspiration. The sick man overhead the discus- sion, and, after listening for a few mo- ments, he turned his head toward the group and whispered with a dry chuckle: “Just send in your bills, gentlemen; that will bring it on at once.” —_——2.———— Had a Full Supply. “I don’t suppose you keep anything so civilized as dog biscuits in this one- horse, run-down, jay town, do you?” the tourist snarled. “Oh, yes. stranger,” the village mer- chant responded, pleasantly. “Quite a few folks like you come through from the city, and we aim to have everything called for. Have ’em in a bag or eat ’em here?” —_2-+.—____ Good Words Unsolicited. George H. Bowman, dealer in gen- eral merchandise at Merritt, write: “The good old Tradesman saved me the subscription price many times over this summer. When I would have been taken in by the Northern Radio Co., but for the timely exposure of the com- pany by E. A. Stowe. May you live long and continue the good work.” —22 Taking No Chances. “Why are you clearing the umbrella stand?” “Because evening.” “Surely you don’t think they would steal umbrellas?” “No, but they might identify some of them.” —_>+>—__ Universal Definition. Bill and Joe were separating after an evening together when Bill said “Au revoir.” “What’s that?” asked Joe. “That’s ‘goodbye’ in French.” “Well,” said Joe, “carbolic acid.” “What’s that?” Bill asked. “That’s ‘goodbye’ in any language.” te In Doubt. The Wife—Does this new novel end happily? Henry—lIt doesn’t say; it only says we have company this they married. —»-~> “Say it in Gold” has become so pop- ular this year that the Christmas gifts in gold coins are expected to reach $16,000,000 in value. Of this amount $4,000,000 is estimated to be in the $5 pieces, $5,000,000 in $10 pieces and $6,- 000,000 in $20 pieces. There is an am- ple supply of these larger coins, but the demand for the $2.50 coins has been so great that the price for them has risen to more than $3. This little gold coin has been a favorite Christ- mas gift for many years. As a gift it has a peculiar attraction for children. It readily lends itself to decorative uses. It would be interesting to know how many of them are withdrawn from circulation to serve as watch charms and as similar mementoes. The total value must run into millions of dol- lars. To most persons it is the most cunning coin minted and they never can get too many specimens of it. a | j ~~ r | { . a: i af. ~ | - i re * + 4 v . . § aah a> De s ’ a { a { 7 BS \ rs afy- ~ | - ‘ a ed i a ” u a 9 -/ a{. ry. “ ae { uf i { { J i a \ Pom”. 4 } a a ae 4; December 30, 1925 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Local jobbers hold granu- lated at 6.10c. Tea—The market has been dull dur- ing the past week and will be until after the first of the year. The under- tone, however, is still very strong. In fact, during the week there have been slight advances in certain lines. Cey- lons and Javas are all very high. China teas continue firm, on account of scarc- ity, without very much change during the week. Stocks are steady and low pretty nearly everywhere and most holders are predicting heavy buying with further advances after the first of the year. Coffee—The market has had a few fluctuations during the past week, which have not, however, amounted to a great deal. Possibly the line of Rios and Santos are a small fraction higher than a week ago. This refers to coffees sold green and in a large way. Some milds have made further reductions during the past week, Maracaibos dropping one cent. Certain other grades of milds, on the other hand, such as Columbias, advanced from Y@Y%c. The jobbing market for roasted coffee has made no material change during the week. The demand is fair. The coffee market has not been affected by the resolution adopted in Congress for an investigation of the high Brazil coffee prices. Canned Vegetables—One significant feature of the market is that there is no talk of future vegetables. When they are mentioned here is a disposi- tion to urge the canner to wait until spring before talking of peas and until summer to consider corn and tomatoes, Fruits are different. Some future California fruits are being considered as well as Northwest berries and Hawaiian pineapple. Dried Fruits—Of the group of packs of the smaller tonnages a uniform firm- ness prevails, based upon restricted of- ferings from first hands. Peaches and apricots are evidently sold out on the Coast and resale blocks are being held for the period of heaviest consumption during the spring. Figs also have been pretty well exhausted, while pears normally receive more attention after January. Prunes look promising and indicate a higher range even if there is no sensational change in the market before spring. Packers are well sold out for the season. Growers have no large surpus stocks, while domestic and foreign markets are reaching the point where they will be forced to buy more extensively. Raisins are closing the year with an excellent undertone which inspires a feeling of confidence as to the drift of the market during 1926. Spot offerings are unusually light, particularly in the seeded packs. Canned Fish—One of the most marked items in fish are California sardines which are gaining in strength and are harder to buy at the source on account of the disappointing pack all fall. Other fish are in merely routine demand. Rice—Rices of all kinds are in only nominal demand as stocks are being kept at a minimum until after inven- tories are over. Domestic assortments are limited while there is a much smaller supply of foreign rice here than usual. Syrup and Molasses—The low g-ade of molasses has shown considerable firmness during the past week, but without advances. Other grades of molasses remain about unchanged. It is reported now that the new crop of New Orleans will not be so large as was expected. Sugar syrup is un- changed for the week, and is in light demand, with prices about steady. Compound syrup is unchanged and quiet. Beans and Peas—No change has oc- curred in dried beans during the past week. The whole market is slow. California limas are soft, with an ad- vancing tendency. Other varieties are dull and in buyers’ favor. Dried peas are unchanged and dull. Salt Fish—The mackerel situation re- mains very dull. Prices show no change for the week, and there is very little demand. Cheese—During the past week has been fair with offerings light. The prices are steady to firm. Provisions—Provisions, as is always the case at this time of the year, have been very dull, with prices about un- changed for the week. No change is expected in any variety of beef or hog products until after the turn of the year. —_.->——_ Review of the Produce Market. Apples—Baldwins, 75@$1; Talman Sweets, 90c; Spys and Kings, $1@1.50; Jonathans and McIntosh, $1.50. Bagas—$2 per 100 Ibs. Bananas—8%4c@9c per Ib. Beans—Michigan jobbers are quot- ing new crop as follows: ©. He Pea’ Beans ._..-25-+_-_-- $5.10 Light Red Kidney -------------- 9.50 Dark Red Kidney -------------- 9.25 Brown Swede —-.------_-------- 7.00 Butter—The market has ruled steady to firm during the past week, with a good demand for everything desirable. Under grades of butter have shown no change and are in light demand. Lo- cal jobbers hold June packed cream- ery at 43c, fresh creamery at 46c and prints at 48c. They pay 25c for pack- ing stock. Cabbage—2%4@3c per Ib. Carrots—$1 per bu. 1@—@ Carrots—$1 per bu.; new from Tex- as, $1.10 per doz. bunches. Cauliflower—Calif, $4 per heads. Celery—35c for Jumbo, 55c¢ for Ex- tra Jumbo and 75c for Mammoth. Cocoanuts—$1 per doz. doz. Cranberries—Late Howes are now in market commanding $10 per 50 Ib. box. Eggs—The market has kad its ups and downs during the past week, as offerings became more liberal. At the present writing the market is healthy, with the demand absorbing everything desirable that comes in. Local jobbers are paying 40c this week for strictly fresh. Local dealers sell as follows: Fresh Candled .----------------- 45c 22S aoe Ce ea 37c Birste 20 a 35c Fe aac a sheen 33c Cheeks 6 Le _-_. 30c Egg Plant—$1.75 per doz. Garlic—35c per string for Italian. Grapes — California Emperors in kegs, $6.50. Honey—25c for comb; 25c¢ for strained. Lemons—Quotations are now as fol- lows: B00 Sunkase 210... $6.50 360 Red Ball ~.------------+---- 5.50 300 Red Ball ------------------ 6.00 Lettuce—In good demand on the following basis: California Iceberg, 4s and 4%4s--$4.50 Hot house leaf ._---------------- 14c Onions—Spanish, $2 per crate of 50s or 72s; Michigan, $3 per 100 Ib. sack. Oranges—Fancy Sunkist California Navels are now on the following basis: 6 $5.50 750) 5.50 we. | = 5.50 O00 oe _ 5.50 CAG 5.50 P59) ue 5.50 OCG te ae se 5.25 844) ee 5.00 Floridas are in ample supply on the following basis: fe $5.25 ‘m8 oe 5.25 a 5.25 oe. 5.25 oe. 5.25 Parsley—60c per doz. bunches for jumbo. Peppers—Green, from Florida, 65c per doz. Potatoes—Buyers are paying $2@ 2.25 per bushel, according to quality. The market is not so firm. Poultry—Wilson & Company pay as follows this week: Heavy fowls ------------------- 22c Light fowls -------------------- 15c Springers, 4 lbs. and up --------- 24c Turkey (fancy) young ---------- 39c Turkey (Old Toms) ---------- 32c Ducks (White Pekins) -------- 26c Geese (20 15c Radishes—60c per doz. for hot house. Squash—Hubbard, $2 per 100 Ibs. Sweet Potatoes—Delaware kiln dried $3 per hamper. Tangerines—$5.50 per box of any size. Tomatoes—California, $1.65 per 6 Ib. basket. Veal Calves—Wilson & Co. pay as follows: Fancy -------------------------- l6c Good 6.214 14c Medium) ../-2) 2 1c Poor 2). % — +> Beef Prices and Beef Values. At the present time wholesale beef values are at the widest point of the year, ranging from as low as $7.50 a hundred pounds for poor cows to as high as $24 a hundred pounds for choice grain-fed young steers as Car- casses. Steer carcass values run from $9 up. A consumer buyer would have to be an expert indeed to be able to say exactly what the value of a sirloin steak was from its appearance on the butcher’s block, considered on the basis of wholesale cost and to judge its -yalue from a point of dietetics requires the wisdom of a Solomon. The rea- son, apparently, for this unusually wide spread in wholesale and retail value is the preference shown for beef possessing a high degree of appearance, tenderness and flavor, or, to put it in terms used in official grading confor- mation, finish and quality. Beef that was fattened on grain for a period up to eight months or over and that came from a steer of any of the acknowledged beef breeds, such as Hereford, Shorthorn or Angus, pos- sesses a high degree of the desirable qualities mentioned and when eaten meets with instantaneous and general approval. The only reason that this kind is not in more general demand, that is real insistent demand, is that it costs more to produce than poorer kinds, and, consequently is more cost- ly to the consumer if a profitable re- turn is to be had by the producer. The fact that it is relatively expensive to produce causes those in the business of furnishing it to slaughterers to be cautious as to amount prepared, though abundance and value of corn is a fac- tor of great importance. The kind of steers that sell wholesale at the pres- ent time at the low end of the price column have little to recommend them The meat is apt to be relatively tough, stringy, somewhat watery and lacking in flavor. In be- tween these two extremes of beef quality are found the bulk of beef sup- ply and quality increasing somewhat in proportion to price advances. This is a period of wide retail price vari- ance, and it is only fair to yourselves and your retailer that you should give consideration to the satisfaction from what you buy. except cost. Se ae Adopts Resolution To Investigate the Coffee Prices. A drive to acquaint the American public with the situation which sur- rounds the means and methods of the control of production and exportation to the United States of coffee was be- gun last Monday with the adoption by the House of the Tilson resolution. The Tilson resolution directs the Com- mittee on Interstate and Foreign Com- merce to make an investigation and report to the House on the subject of the control and distribution of crude rubber, coffee, silk, nitrates, potash, quinine, iodine, tin, sisal, quicksilver and wood pulp. Secretary of Com- merce Hoover, who for a long time has been directing attention to the situation with which the country now is faced, is undertaking an energetic campaign to bring about curtailment, as far as possible, in the consumption of these products. —_———-@-2—s—_———— Enlisted For the War. They had been married three months and were having their first quarrel, which shows that they were a re- markable couple. “Evidently,” she said icily, “you re- gret that you have married me. The step is not irrevocable, however. If you care to be released from your bonds—” “Naw!” he interrupted, impatiently, “T’'m no ninety-day recruit. I enlisted for the term of the war.” She couldn’t think of any retort, so she maintained a scornful silence. 6 IN THE REALM OF RASCALITY. Cheats and Frauds Which Merchants Should Avoid. Colfax Gibbs, the notorious, is now sojourning in Tampa, where he will find ample scope for his ability as a salesman through the platting of blue sky and Everglade swamp land. Late reports from the Florida metropolis are to the effect that Gibbs is planning to make a big killing this winter. He can do it if anyone can; in fact, he can do what no other man can do and keep out of jail. Do you know when buying stock how much money actually goes into the treasury of the company? Many parasites live by their wits, promoting fraudulent or highly speculative com- panies. Their sole idea is to sell stock and get huge commissions. In one case investigated the promoters took 75 per cent. for selling the stock, only 25 per cent. went into the treasury of the company. It is not unusual for the unethical promoter to use this method to enrich himself. No company can successfully operate if its resources are drained by the promoters at its incep- tion. Before purchasing stock, learn what commission is paid for selling it and ascertain who receives the com- mission. Ask the salesman how much of the stock he purchased for himself and what price he paid for it. Enquire regarding the stock you are solicited to buy. We will give you this infor- mation without any charge or obliga- tion. The Buffalo Better Business Bureau has sent out a circular to up state re- tailers in New York State advising them to refrain from using the word “free” in advertising a combination offer to encourage shoppers to buy an article of merchandise when the other is given without cost. As an example, advertising one ar- ticle at 49 cents and stating that with each purchase you will give another article free. This practice has been generally used by retail clothiers in this State in the sale of two trouser suits and by some specialty shops who offer hats, hosiery lingerie, etc., with dresses at a specified price. The Federal Trade Commission has ruled that a person or firm cannot represent by circular or other forms of advertising or in any other manner that the articles or merchandise deliv- ered in connection with the purchase of an article are given free of charge when the cost of the free article is included in the price of the merchan- dise sold. The Federal Trade Commission found this method of marketing a product to be unfair to competitors. This does not interfere with adver- tising an article at one price and sell- ing the second article of the same kind at lc. The Ic sales may continue. New activity in the German marks has started up. Pretense is being made that the time is right to buy German mark bonds as the revaluation law of MICHIGAN this year gives them a value of 15 per cent. of their face. As a matter of fact they have been yevalued at an “in- finitesimal amount of their original price.” A warning against the new swindle was issued by the marine com- mission of the American Bankers’ As- sociation. We repeat the warning, and trust none of our people will go into the proposition. The Department of the New York Federal Reserve Bank an- nounced recently that new counter- feits of ten-dollar United States notes, and one hundred dollar Federal Re- serve notes were in circulation. Treasury The ten-dollar counterfeit 1s of ser- jes 1901, check letter ‘‘A,” face plate number, back, plate number not dis- TRADESMAN cernible and bears the signatures of H. V. Speelman, Register of the Treas- ury. and Frank White, Treasurer of the United States, and small portraits of Lewis and Clark. The one hundred-dollar note is drawn on the Federal Reserve Bank of New York, bears the check letter “A” has face and back plate numbers not discernible, series 1914, and bears the signatures of W. G. McAdoo, Sec- retary of the Treasury, and John Burke, Treasurer of the United States, and a portrait of Franklin. This is a well-executed production from litho- graphic plates on two pieces of paper, between which threads have been dis- tributed to resemble the silk fibre. The seal and numbering of a speci- men—B2056901A—are off color and December 30, 1925 the note has a greasy, soiled appear- ance, suggesting artificial aging. The Federal Trade Commission has recently cited two Chicago mail order clothing concerns, alleging false and misleading advertising and misrepre- sentation of certain merchandise, such as: Describing cotton garments as “wool finished serge” or “wool serge style.” Describing imitation silk garments as silk. Describing imitation silk braid as “silk, braid.” Describing 88 per cent. cotton gar- ments as “Canton crepe genuine silk.” Describing imitation Astrakhan fur trimmings as “Astrakhan Caracul.” trusted friend. built. NEW YORK fidence that they have when dealing with an old and It is upon this solid basis of good will and mutual trust that our business has been Acquaintance— The Basis of Confidence rsIN YOUR investment = house, if your choice has been wise, you | have a trusted friend. You | know that you can rely upon any securities which it pre- sents with its endorsement. It has been our aim to inspire in our clients the same con- Howe, SNOW & BERTLES (INCORPORATED) Investment Securities GRAND RAPIDS DETROIT CHICAGO « - . «< : } +g) 74 a ‘ i a 4 & > i+ rr \ : - F « »> w . 7 f i ee ’ «< ’ ‘ cay i , vi 4 December 30, 1925 MICHIGAN TRADESMAN Describing imitation ermine trim- mings as “genuine ermine fur.” Describing imitation furs as Man- churian Fox, Lynx, or Wolf. Alleging $50 value in garments sold for $3.98. Alleging losses on items sold at a profit. Readers of the Tradesman who are interested in these proceedings may obtain the complete text by writing the Publications Division, Federal Trade Commission, Washington, D. C. for pleadings in Dockets 1349 and 1350. There is no charge for this ser- VICE, Some retail grocers have used the word “lard” in advertising vegetable shortenings. Lard is not a generic name for all shortenings. The Stan- dards of Purity for Food Products is- sued by the Department of Agriculture defines lard as “the rendered fresh fat from hogs in good health at the time of slaughter.” Vegetable shortenings are salable on their own merits and reputation. Advertising which tends to create confusion concerning the identity of different products renders a disservice to the public. In Yakima, Washington, an individ- ual using the name of J. T. Stetson opened a store under the name and style of the Stetson Tailors, announc- ing the occasion with three-column newspaper advertisements, and offer- ing a free overcoat with every suit for $34.50 and up. For two days fol- lowing the opening, orders were taken and substantial deposits were received. The proprietors then closed the store and disappeared. The customers re- ceived nothing for their money. Persons who have been solicited for subscriptions to the United Industries Welfare Association are requested to forward full particulars to the Trades- man. This has been represented as a social hygiene organization. Enquiries directed to its offices from several quarters have been ignored. — >>> Those who mourn the vanished days of “romance” in the form of piracy, when the skull-and-bones flew at the masthead and mutinous crews walked the plank and cargoes of doubloons were looted from galleons in the Span- ish Main, are greatly cheered by the tidings from Hongkong of the seizure of the British costal steamship Tung- chow in the China Sea. The pirates, disguised as steerage passengers, sud- denly swarmed up from the hold, took command of the vessel, bore her off to their lair and looted her of her mer- chandise and of the personal effects of the passengers—the most thorough- going transaction of its kind that has taken place in Chinese waters these many years. During four days, over a course of 1,000 miles, a reign of terror continued, beginning with the shooting of the captain, while the offi- cers were compelled to navigate the ship with armed pirates standing be- side them. Could the most loyal “fan” of piracy or devotee of Joseph Conrad reasonably ask for more than that? Advantages of Canned Goods Depart- ment. The sales of canned goods made over the counter of such departments in meat markets are growing in vol- ume every year. A large number of butchers have come to realize the im- portant part such departments play in rounding out their business, first, be- cause they allow an increase in trade without a proportionate increase in the overhead expense, and, secondly, be- cause they allow the 100 per cent. use of the facilities which are at their dis- posal in their shops. Every retail merchant who_ has achieved any success at all has a large reserve of good will among his cus- tomers which he rarely utilizes for his own advantage. This is especially true in the retail meat trade. The market man’s line of goods is a small one. Meat is but one item in the aver- age meal, and, although an important one, it does not give the butcher the opportunity to make as large an aver- age sale as the grocer has, tor instance. Even though there are several varie- ties of meats, they are in constant com- petition with each other, and a butcher who has sold a customer beef for one day’s dinner stands no possible chance of selling her lamb for the same meal. To the butcher the sale of one item al- ways limits the possibilities of busi- ness for any one meal, and, in a great many cases, for two meals as well. This surplus of good will is there- fore wasted. Much as the customer may desire to purchase further from her butcher, and much as he might desire to sell her more, it cannot be done because he simply has nothing to sell her which she really needs. This limitation on the extension of his busi- ness ig overcome in only one way, and that is through the establishment of a canned goods department. When such a department is estab- lished and properly handled, this sur- plus good will of which we spoke pre- viously becomes a valuable asset to the butcher who has built it up. He is now in a position to supply two items to the average meal—the meat and the canned goods, an article that is found on almost every table these days and for which every housewife is a pros- pective customer. Therefore, instead of selling one item, as he formerly did, he now sells two in a great many cases increasing the amount of his average sale and consequently of his volume of business to no inconsiderable degree— ‘important in view of overhead. +> News to Her. A traevling man one night found himself obliged to remain in a small town on account of a washout on the railroad caused by the heavy rain, which was still coming down in tor- rents. The traveling man turned to the waitress with: “This Flood.” “The what?” “The Flood. You've read about the certainly looks like the . Flood, and the ark landing on Mount Ararat, surely.” “Gee! Mister,” she returnned, “I ain’t seen a paper for three days.” sauces, meat gravies, etc. Mueller’s Four Flawless Foods Do you know that Mueller’s products cook in 9 minutes and can be served in many easy ways just as potatoes are served—with butter, It takes from 25 to 30 minutes to peel and cook potatoes and then there is so much waste in peeling. Remind your customers of these facts and recommend Mueller’s. Save yourself some of the messey, dirty work involved in measuring out potatoes by urging them to try Mueller’s—as a change from potatoes. Offer a special price on one dozen packages assorted and watch your sales of this popular product grow. the bushel—why not Mueller’s by the dozen? They buy potatoes by Why not make every Friday MUELLER’S MACARONI DAY? C. F. Mueller Co. Jersey City, N. J. Make plans now for the biggest year on coffee sales you ever had How will your future coffee sales compare with those of this past season? Have you made plans to go after a larger volume of business? If not, now is your big opportunity. Here is the plan for building sales that is being followed by hundreds of progressive mer- chants—with remarkable suc- cess, They are putting their effort behind the brand of coffee which offers them an exceptional op- portunity for bringing NEW customers into their stores. The brand which, through its won- derful flavor and powerful ad- vertising, has become a selling sensation in the trade. The brand that continues, month after month, to win new users by the thousands. Maxwell House Cof- fee! Long ago this famous blend from the old South became America’s largest selling high grade coffee. Today its position of sales leadership is stronger than ever. These grocers feature it in their windows and display it on their counters. They take full advantage of the tremendous popularity of this coffee—of the consistent advertising back of it. And it is bringing them EXTRA business. To the grocer who wants to gain new customers as well as sell coffee to more of his old customers, Maxwell House Cof- fee offers decidedly exceptional opportunities. Get behind it! Then watch the results. Cheek-Neal Coffee Company, Nashville, Houston, Jacksonville, Richmond, New York, Los An- geles. ALSO MAXWELL HOUSE TEA Maxwe tt House Correr Tovay —Ameniai lanes selling high grade coffee “*Good to the last drop”’ 8 BREEDER OF WORLD ENMITY. America consumes 70 per cent. of the The British rub- ber plantations grow 70 per cent. of all Under the Stevenson act of 1922 the British now rubber placed world’s rubber. the rubber in the world. limit the amount of on the market. When the act was framed the rub- fixed 30 to 36 cents a ber growers pound as a fair price. American en- quiry shows these prices will return an average annual profit on invest- ments of 15 to 25 per cent. Under the working of the restrictions the price of rubber climbed from about 37 cents last January to more thar $1 a pound in November. In 1926 this American pockets $666,000,000 in ex- promises to take from cess of a price declared “fair” by the Every family in this toll. The House of Representatives has un- crowers themselves. America will pay a part of dertaken an enquiry and the Depart- ment of Commerce is preaching the vital need of economizing in the use of rubber. A very dangerous situa- tion has been created for the American rubber industry. An is threatened by a general price war. and their How- ever, there is a general epidemic of some of our most important raw materials. Chile, Holland, France, Germany and Brazil have all taken a leaf out of the British book. foreign even more dangerous situation Just now it is the British rubber that irritate us most. menacing price fixing The foreign offices of all these conducting or aiding certain price-fixing monopo- governments are lies There is now an official Franco- German ¢ontrol over the prices of potash. America is a big buyer of more coffee The Brazilian government is running a coffee monop- potash. Americans use than any other people. oly. America’s wheat fields demand ship- loads of binder twine. It is made from Yucatan-grown sisal, and the Yucatan government controls _ sisal fiber. Our fields and industrial plants The Chilean govern- the nitrate beds of Germany is edging need nitrates. ment dominates the New World. back into control of the world’s dye- stuffs and is setting up her pre-war monopoly. The Netherlands, the Dutch East Indias, holds the available sour- Between them, Bolivia Malaysia own with ces of quinine. Great Britain in the supplies of raw tin. and America is a buyer of large imports The price government these commodities. done by of all fixing being American in- dustries Washington. The temptation all nopolies has been too much for the rubber monopoly and will be for the others. Sooner or later extortionate prices will be fixed on export com- modities by all of these government monopolies. monopolies is alarming and_ troubling that assails mo- America is not considering reprisals in the trade war that has been launch- ed upon her by nearly a dozen na- tions. There is not the slightest in- MICHIGAN tention of restricting the production or of cotton, copper, wheat or meats. The only defense measures suggested or used are the use of sub- export stitutes, economies, the discovery or utilization of other sources of supply and the refusal to lend American cred- it to interests now gouging America. When was denied American credit and turn- for loans the second 3razil’s “cottee government” ed to London phase of the commercial was was be- gun. A jubilant British press exults that rubber will quickly pay off the British debt to America and that in a 3ritain, and not America, the creditor nation. After months of effort Washington has not been able to persuade foreign govern- ments to halt this trend through mo- few will years be nopoly and price fixing to a trade war. Every one of these monopolies is a breeder of world enmities and a men- They are a menace not only to economic ace to international relations. stability but to good will among na- In the end they are bound to lead to irritation and bad feeling be- peoples. They take a heavy toll from American pockets, but they toll tions. tween lay an even heavier on interna- tional good faith. If there is to be a general price war, the blame must rest on those who started it. That responsibility cannot be charged to America. WOOLS AND WOOLENS. Not much change is reported in the It is now wholly a whether prices of the raw wool situation. question material have got to a stable level or be further reces- No very material change, how- whether there will sions. ever, is expected by those in the trade. Much interest is taken abroad, as well as if this country, in the movement for more complete and accurate statistics of wool supplies all over the world. That absolute accuracy in this can be attained is not affirmed, but it looks that by more dependable can be achiev- hitherto. over the likely concerted effort some- re thing ed than has been the case The idea is to turn matter to the international bureau at Rome, which now issues reports on grain. Wool buying in this country continues light. absence of the contracting ahead of shearing which was customary for a number of years. The goods market is quite devoid of any marked feature. No one is in a hurry to acquire stocks either of men’s or women’s wear fab- That there is still much purchas- ing to be done is assured. but this will probably drag along during next About the end of that period will come the formal opening of men’s for next fall. Judging from indications, the prices of these will be a somewhat lower level. Women’s fabrics will be shown prob- The buying of the latter has been quite close to actual requirements, not so much on account of the prices as because of decision on styles that may prove popular. There has been, too, a marked rics. month. wear goods on ably in February. Be yourself. Then forget self. TRADESMAN HEAVY HOLIDAY TRADE. Reports from practically every sec- tion of the country concur that the holiday buying season was the most successful in years. It continued in full blast up to Christmas Eve, last minute purchases being quite a feat- ure. Almost every conceivable variety of merchandise figured in the sales, which, although mostly for gift pur- poses, were not altogether confined to them. Toward the close there were evidences that stocks in the big stores had been pretty well depleted in many departments. This was, in some meas- ure, due to the fact that initial pur- chases had been none too large and that reorders were little more than sufficient to care for immediate and pressing needs. The indications all are that not much in the way of goods is available for the usual clearance sales and that there will be plenty of room in the stores for the early spring offerings, as well as the money avail- able to pay for them. Belated requests ‘for garments for the winter resorts are going in to manufacturers. Buy- ers of apparel for early spring are also putting in their orders, the season being hastened somewhat by the ear- lier date for Easter. A notable feat- ure is the disposition manifested to scrutinize quality as much, if not more so, than the mere cheapness. From this and other tokens, producers are looking forward rather confidently to a good season ahead. Meanwhile, as is customary at this. time of year, the primary markets are comparatively quiet, and not much activity is expected until after the new year begins. This does not imply that mills and factories are operating on schedules, because the con- trary is the most instances. There is a reasonable assurance on the part of producers, based on pre- vailing conditions, of a little better than the average purchasing activity for some months to come, and previ- sion must be had to meet the expected demand. This is especially true in the textiles and most markedly so in the silks, which promise to keep up their popularity with the general Silks have also the advantage that style trends for the immediate future appear to be well defined. In some other lines there may be hesita- tion until after the meeting of whole- salers of dry goods in New York City next month when results become more apparent not only of the holiday sales but those that mark the opening of a new year in the big department stores. The buying inclination on the part of the public. which showed to such ad- vantage in gift purchases, it is believ- ed will continue and call for larger and more varied stocks than in the same period a year ago. Should this turn out to be the case, some substan- tial reordering will have to follow whatever initial purchases are made. COTTON AND COTTON GOODS. There were quite a number of fluc- tuations in cotton prices during the past week, but all of them were ascrib- ed to speculation. The ginning figures up to Dec. 13 show there were 14,- 826,452 bales turned out, or about reduced case in case of public. December 30, 1925 2,000,000 bales more than at the same time last year. This does away with any hope that the crop will be less than the last estimate. Now that the yield is determined the only question remaining is how big the demand will be, and this must await the actual calls from spinners hére and abroad. That consumption will exceed that of last year is pretty generally believed. The quantity of low-grade and off-color is regarded as large enough to warrant special action concerning it. At Greenwood, Miss., the Staple Cotton Co-operative Association has pledged $1,000,000 of its own resources and has announced its purpose to borrow $10,- 000,000 more to keep the inferior stuff off the market until there is a pros- pect of its bringing a better price than is now offered. An increase of activity is noted in domestic mills, more par- ticularly in the Southern ones. Prices of all kinds of cotton goods continue to reflect the lowered cost of the raw material. In the case of gray goods, however, the spread between the cost of cotton and the prices of the fabrics is somewhat greater than it was at this time last year, but there was little or no profit in the 1924 sales. The deci- sion of printers to stick to former per- cale prices has had a steadying in- fluence, although the sales thus far reported are not heavy. Yarn dyed goods are still moving slowly, but some improvement is noted in the de- mand. Complaint is made that there is little profit in the present prices of denims and tickings. A fair business is passing in fancy hosiery, while the ‘staples appear to be somewhat neg- lected. Underwear sales are said to be quite satisfactory. —___ Approximately one-fourth — five hundred and thirty men—of the stud- ent body at Princeton University are reported as either wholly or partially self-supporting. Last year this class of students in that university earned more than $255,000. The record can doubtless be repeated in most of our larger universities. It argues a healthy attitude of mind toward work of all sorts and goes a long way toward pre- serving a democratic attitude in the universities. It also proves the value of the higher education to the nation at large. When young men think so highly of a university education that they are willing to work hard to get it, they generally put that education to good use when they finally have it. No engine trouble in 25,000 miles of sea-to-sea flying is the heartening report of Lieutenant B. P. Wyatt to the Navy Department. Lieutenant Wyatt came from San Diego recently to observe the Schneider Cup races at Baltimore. He was in the air more than 270 hours, most of the time in regions where there were meager re- pair facilities. A performance of this kind, covering magnificent distances under service conditions. means more to the development of the applied science of aeronautics than an occa- sional tour-de-force with the concen- tration of resources and of personnel on the objective of reaching a great height or obtaining a high speed in a flight of brief duration. 7» hs < - . es » , 4 ¥ h } q ‘. ey pe 4 i | ' ’ wo \ ~ > >» * * ~~ « y - ' ; ae +>—____ More About Old Time Local Mer- chants. The owner of a store in Detroit in which “fancy goods” for women were sold spent a day in Grand Rapids in the fall of 1864. The little city looked favorable for a branch store. A loca- tion was selected on Monroe avenue, near Lyon, and a stock of merchandise purchased to fill it. Frederick Loett- gert, an employe of the Detro:t mer- chant, was placed in the management of the new store. -Mr. Loettgert was an intelligent, thrifty young German. His management of the store and his private affairs as well enabled him to purchase the branch a few years later. Mr. Loettgert was elected to fill a seat in the common council, where he ren- dered good service to the municipal ty, and later he was chosen a director of the Old National Bank. Still later he sold his mercantile business, purchased ground and erected a commodious brick building on Ottawa avenue, and finally passed on, leaving a record of a life well spent and a competency for his heirs. Nelson I. Robinson, who sold gro- ceries Bridge street was a brother of Rix Robinson, the first white settler in the Grand River Valley. William McCurdy’s store, on Bridge on many years, street, was the headquarters for a po- lit'cal coterie that flourished the West side. Later McCurdy moved to on Stocking street. Wildoe & Mohrhard (John) were dealers in meats and provisions, on North Monroe avenue. Mohrhard ob- the Bridge street managed it many years. He died about twenty-five His w fe and daughter are living in Columbus, Robert Rasch, a merchant, located North Monroe avenue, sold gro- ceries so profitably that he was en- abled to purchase ground and build a hotel, to which name. Later the hotel the Clarendon. The site is now occupied by the Rowe Hotel. Phillip friendly ne ghbor and competitor in the gro- cery trade. John McConnell hardware Monroe avenue, near Bridge, brother, William, sold dry goods on the same avenue, near Market. Old National Bank occupies the lo- cation of C. E. Hill, a dealer in gro- ceries sixty years ago. Willam shoemaker whose shop was on Monroe avenue, near Commerce street. A large boot. about five feet high, painted red and placed on the sidewalk, fixed the loca- tion of the shop. Riordan served the old first ward as an alderman several He had one crippled leg. The footwear he made by hand were ex- cellent specimens of St. Crispins art. Mrs. Della Howland was an “artist In 1866 she married Henry Se'tz, the chief cook of the Rathbun House, and ever afterward was well fed. Books and stationery were sold by Hinsdill Brothers & Co. (H. M. and C. B. Hinsdill and John B. White) on the Lyon and Canal street sixty years ago. Geo. P. Barnard was also in the same branch of trade on Campau square. Arthur Scott White. —_—_++ > So the passage of the bill through the House has been a tri- umphant moving intact, im last revenue The exemptions and tained a lease of house and successfuly years ago. Ga. on he gave his was known as Kusterer was a was a dealer in on while his Riordan was a terms. in hale. Southeast corner of tar new tax progress. It. 4s and the bill’s experience in the House. surtaxes, normal rates, all the more ‘mportant schedules stand about as they written in the Ways and Means Committee. The changes made were minor corrections So far as the House is concerned, the bill is about out of the Since that body has in- timated to the Senate hat it will not be in any mood to make changes in joint conference this Congress, the measure as it passes the House promis- es to be the next tax law of the United States. through unmangled marked contrast to were of phraseology. woods. 10 MICHIGAN TRADESMAN December 30, 1925 SHOE MARKET For Waterproof Footwear Winter Sports. January is quite as good a month as any to test yourself out in the scale of usefulness, Mr. Display Man. The trade doldrums may get your store be- tween now and spring, or they may not. A great deal depends on whether played its customers for “Come-ons” during the holidays, loaded all the jobs it could get, at fancy mark-ups, or whether it was operated take basis, and taking your store un- on a give-and- a fair profit. This month, as I Januaries of other years, many a mercant le establishment shows cutcheon of its lineage after If it has not “made the during Christmas week, and it proceeds to cut prices and and ends. If it is a store and another to-morrow clean-cut does it look back on I realize that the real es the holidays. grade’ : before, clean up odds for to-morrow, this in a dign:‘fied, Just as much care bestow on its offerings as though the tremendous profits of war-time were to be had, for the store that lasts is the store that knows the real meaning of good will. In every branch of it, and particularly in its displays, will the right to claim public good will be apparent or absent, in connection with it does fashion. the sales and special events of one sort or another that are inaugurated dur- ing January. There will be two kinds of merchan- dising done in every department and store during this month: the usual staple demand business and the extra turnover under “forced draft.” Given real winter weather, a large ele- ment of your total income will be made the winter sports trade, and related to it. The farther the more will this be Make it a po-nt to maintain a window tie-up with this general up of business North you are, the case, naturally. demand continually. number of You may build up any windows suitable to this season, using fir, spruce or pine boughs or even Ord nary clean barrel salt snow. (Be careful to see that it is not reached by water.) Ground glass or powdered mica puts the sparkle on it. A large pane of glass, dusted over with salt will pro- vide the edge of your mill pond. whole trees. will do for Build up your picture to suit your fancy. Use bases such as are em- ployed with Christmas trees for the shrubbery. If you are a c-ty-bred in- dividual, watch vour P’s an Q’s, or a careless assistant will stick in a sprig of some plant that grows only in the Sunny Southland. Skates will be strapped on the feet of your figures in some uncouth manner. Snow will be siled, not drifted over your floor. It is surprising to see that nearly all of the dis ke ays shown in various display magazines reflect lack of acquaintance wth the resources available in natural The results of a properly window are usually so gratifying that it seems that a great many window trimmers, as well as some claiming to be experts, simply are out of their element in portraying the beauty of “the silent places.” Let me give you here one or two ie accessories. done “outdoor” more technical hints on this type of window: It will not stand crowding any more than any other type. Re- pose might be found in the natural elements of the setting, while free, open-air action must be suggested by the figures and the merchandise you show. To get a gratifying frosty effect on trees, shrubbery and other elements of your set, fill with white cold-water paint a large atomizer or spray (with pinpoint nozzle) and employ it deli- cately. On spruce, balsam, hemlock, pine or cedar trees this creates a won- derfully natural and showy effect. I use this method whenever I want to build up an effective snow scene. Be careful how you dispose your trees. If several small spruce trees are grouped closely, for instance, you should remember that the forest this would not permit of any but short branches surviving where the trees come most closely together. Also, for the best effect, you will note that the longer branches should radiate toward the front of he window. Unless stand- ing alone, coniferous trees are usually somewhat out of symmetry in this par- ticular. It is essential that a display man familiarize himself thoroughly with Nature’s way of building her own scenery in order to make his outdoor windows forcible, convincing and pleasing to the éye. Even the un- tutored eye of the average pavement pounder will grasp vaguely the fact that you know your business if you put your trees up like trees, not lamp- posts, and dispose the other elements of your picture in a natural artistic manner. Now, to cover a few special events that are liable to take place in January: A shoe sale of odds and ends is not un- common. Department store windows are usually too deep and too high for good shoe displays. There are three ways of overcoming this. One is to build a temporary, false background, set within about four feet of the glass. Another is to build up your display on several large basc units, cubes, tions of cylinders, etc., using small stands of various types. Without some such accessories a department store shoe window usually looks flat and the top of it bare. A third way, growing in favor, is to build up one or more plateaus so that finished window will be grouped well up in front, and suitably backgrounded. You may help concen- trate vision on your disply by putting in a low-hung valance of some pleasant neutral shade, with perhaps a bright- colored edging to arrest the eye of the passerby. Remember, ‘in calling on your merchandise man, that while he may insist on quantities of samples being shown, wise modern practice dictates playing up style, fit and quali- ty, and a good show window these days, for a shoe shop, merely sug- gests and does not sample your stock. SeC- your Waterproof footwear for business and winter sports should be played up very forc-bly during the next three months and in order to emphasize this class of goods more forcibly you should back them up with the proper surroundings so as to create the right sort of atmosphere. This can be done through the method suggested in a former paragraph, and along the lines shown in the sketch. On the other hand you no doubt can have a com- panion window in which snow shoes, skis, skates and so forth are shown, or you can divide the window off in two sections devoting one-half to business shoes and the other to out-of-doors sports. Both sections can be backed up with the same setting. George A. Sm ‘th. ——— High Shoes May Come Back. One of the interesting style pos- sibilities in the women’s footwear field is that high shoes may be brought back to popularity after an absence of sev- eral years. They have never been en- tirely “out,” but their adherents in re- cent seasons have not been women of the type des gnated as “smartly dress- ed.’ Attempts are now being made to reintroduce high shoes in the more expensive lines, but it was said yester- day that the reaction in their favor has not as yet been very marked. In some quarters, in fact, the present attempt to bring them back is held to be pre- mature ‘in that American women, as a whole, have not become tired of pumps and oxfords. The question of skirt length is said to have little relation to shoe height, so far as women in this country are concerned. Hides, Pelts and Furs. Green: Noo 1 08 Greer Pi ee 07 Coe ee 8 09 —— Pe 08 Catinkin: Sons of Rest. In days of yore we kept a store Where chronic sitters were galore. On rainy days their cheerful ways Our drooping spirits did restore. When evening came it was the same Old gang of loafers in the room. Their rare good will the place did fill, But brought to us no business boom. And yt, and yet, ’twas an asset To hear the gossip they unrolled; The man foursquare, the cheat unfair, Got his just dues in comment bold. Of bargains rare they’d found elsewhere Each to the other would confifide, And watch apace the merchant’s face, Content to see he knew they lied. BE. E. Whitney. TRADESMAN 11 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool in Summer Brick is Everlasting Grande Grand Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. Brick Co., soe IMPORTERS AN peTRO'T a $7,500,000 NORTHERN STATES POWER CO. (of Minnesota) 15-year 5/2% Gold Notes, Due Dec. 1, 1940, at 96 and Interest, to Yield Over 5.90% Company owns an oper- ates a power and light- ing system serving 505 communities in Minne- sota, Wisconsin, Iowa, Illinois, North Dakota and South Dakota, in- cluding Minneapolis and St. Paul. Proceeds of loan to pay in part for common stock of the St. Paul Gas Light Co. Net earnings of system for 12 months ending Oct. 31, 1925, $10,543,- 093. At present quoted prices the stocks of the Northern States Power Co. of Delaware. own- ing all stocks of the Minnesota Company have a market value of $70,000,000. Watson-Higgins Milfing Ce. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. KING BEE DAIRY FEED 20% Protein This latest addition to our line of King Bee Feeds is now on the market and going strong. Manufactured by HENDERSON MILLING COMPANY Grand Rapids, Mich. Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-110-211 Murray Bldg. GRAND RAPIDS, MICHIGAN INVESTMENT BANKERS anpD BROKERS CiTIzENS 4267 MIcHIGAN TRUST BUILDING. BELLMAIN 2435 PLAINWELL, You Make Satisfied Customers when you sell ‘“SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills MICHIGAN December 30, 1925 12 MICHIGAN TRADESMAN FINANCIAL manding a demonstration method of nt a i cond Gent be omarketed Troms / TOO HIGH A PRICE. the direct selling method. Such a product is one which calls for direct Are We Paying Too Dearly For service both at the time of demonstra- S E R V I . E Volume? When man began to fashion prod- ucts, it was not long before one made better arrowheads than another, so other men offered him other items of value in exchange for arrowheads. As the years barter developed and people devoted more time to mak- ing that which they could make best. Others came to them and exchanged products articles. Then, when a man found that there was not a suffcient market for his goods in his immediate neighborhood, he start- ed out, carrying his product with him, and found customers for it. House-to- oldest form of There is It has always went by for those selling is the that nothing new about it. existed. In this the present generally used system of retail distri- bution, that is, through the store, has proved itself so successful that house- considerable early years of the To-day house-to- house selling of a certain type is in house distribution ex:sts. country most to-house selling was in the present century. 1 disrepute in the highest repute and doing a very large business. The reason for the present rise in house-to-house selling is because the retail system of the United States has left an opening for development of house-to-house selling and certain far- seeing men have taken advantage of this opening. Direct selling on a big scale is an entirely new venture and should still be considered in an exper mental stage. For a moment, in order to get the proper background, let us recall the various methods of selling. We have retail, mail- order and direct selling. We are quite familiar with the first three, the mai‘l- order is more recent and direct selling and well-organized the wholesale, jobbing, as a systematic method is of recent years. The success of all selling rests di- rectly with the consumer or buyer, and certain fundamental qualit es are neces- sary, such, as fair price, right quality and the service an organization can render through its product and repre- sentatives. future of ourselves To determine the direct selling we must ask if this method can render a sufficient service to justify its existence. There is little or no argument on price especially on low-priced articles. A high qual-ty specialty can probably be sold some- what cheaper by direct selling, but this is a debatable question. Some quality specialties can—some cannot. There is no real argument on quality because a qual ty article can successfully be sold both retail and direct. There is an argument on the service rendered. Many of the larger direct selling concerns, I believe, are render- ing a very high degree of service through their method of direct contact with the consumer. This is especially true of the concerns handling a specialty. I would say that for the greatest success a product of high quality de- tion and later in order that the cus- tomer may be kept informed as to the care and use of the product. I understand that along the Nile River laborers work all day drawing water from the river by hand and pouring it into the irrigation ditches while all along the river’s bank are stationed pumps for doing the same thing more cheaply and efficiently. However, the Egyptians do not know how to operate or care for these ma- chines. Some concern had sent out salesmen, who sold the pumps, but did not take the time to see that they were being put to use, apparently feeling that their responsibil ty stopped with the sale of the machines. If we will think of our own experiences in buying and look around a bit, we will realize that such mistaken ideas regarding selling are not confined to Egypt. Here is one place where the retailer has at times failed and where the di- rect selling firm with its corps of trained salesmen has succeeded. Be- cause of this need, I believe d‘rect sell- ing will continue to expand and suc- ceed. Together with every permanent busi- ness success must go what the cus- tomer regards as a profitable invest- either in utility, comfort or pleasure. I believe the large concerns who have a reputable reputation are giving this in a very real way. This is appreciated by the buying public. Such concerns by the very order of things must continue to expand, and an at- tempt to belittle such methods of dis- tribution or legislation against it is a boomerang whch will rebound and hit the opposing one square between the eyes for the public reasons that all this fuss would not be made if the direct selling did not have something worth while. This, I believe, answers the question of whether the direct sell- er can be forced out of bus ness by a great amount of agitation on the part No good can come of belittling any competitor who fills a real need and is so recognized by the public. The buying public is the last word as to whether a certain method of sell ng will succeed or not. The public will buy where it feels it can get the greatest value and the greatest service. ment, of his competitors. In other words, there is a definite economic place and justification for di- rect selling of certain types of article. Such sell ng supplements and even as- sists the retailer. This is especially true of articles which demand demon- stration and educational work and with which other methods of distribution are not equpped. You will note that I have been emphasizing the future of direct selling as applied to the sale of certain specialties of quality. I be- lieve from my observations that this is the field for this method of selling. Let us consider for a moment the sale of products which do not come under this classification. A number of concerns are making a success with a wide range of products, chief among these being wearing apparel of various —according to the dic- U tionary means ‘‘working for.” In this strong Bank we prefer a broader defini- tion. To us it means working with as well as for our customers. We believe that an ac- count in any one of our departments will make you like our point of view. GRAND RAPIDS SAVINGS BANK “Te Bank Where You Feel at Home.” 15 Convenient Offices. Grand Rapids Savings Bank OFFICERS wn_LlA.a ALDEN SMITH. Charanan of the Boara CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President r ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, Ass’t Cashier EARLE. D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashier EARL C. JOHNSON, Vice President H. FRED OLTMAN, Ass’t Cashier TONY NOORDEWIER, Asst Cashier Main Office Cor. MONROE and IONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burtop dhe Bank Where you feel at Home OLDEST SAVINGS BANK IN WESTERN MICHIGAN The Reason For Action NOW Now is the time when an active business man should make his will and here is the reason: his mind is clear and alert and he is able to exercise the same judgment and discretion which’ daily direct his business. Later on in life these qualities may be impaired. Therefore, the time to make your will is now so that it may reflect a clear mind and your best judgment. [RAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN & a eee. \_ Sey, aii separa © % . Se December 30, 1925 MICHIGAN TRADESMAN 13 types. It is my opinion that the dis- tribution of such articles in this way is still in an experimental stage. There are many problems connected with such distribution, such as change of styles, selling from samples, store competition, and, above all, the tradi- tions and customs of the public. This is especially true of the women buyers who have become accustomed to shop- ping and bargaining. If the concerns can overcome these difficulties, they will succeed. I feel, however, that this field is limited to a few well-estab- lished organizations. Like every other method of distribu- tion, direct selling has its weak as well as its strong points. Let us consider a few of these as applied to all direct selling. This method may find its chief diffi- culties in regard to competition among concerns of its own kind. Certainly, the housewife, who is called to answer the door-bell ten or twelve times in a morning, is sure to be annoyed and refuse to see all but those whom she knows have a product which she needs and one which she is willing to inspect in her own home. There is already keen competition in the employment of salesmen of the right type; and, if more adopt this method, there will not be enough sales- men to go around, Change of style I have already men- tioned, as well as the traditions and customs of the past. I think the greatest weakness of all is the returned goods problem. Arti- cles sold in this way must be fully guaranteed and, if the customer is dis- satisfied, goods must be taken back and exchanged or the money refunded. This, I believe, will be found to be the chief diffculty the wearing apparel dis- tributor will meet, and I believe it will be a serious one. The strong features are direct pro- motion of sales through personal con- tact, and also the fact that a concern can begin in a small way and gradual- ly build. Certain educational features can best be conducted in this way. The introduction of a new product is more direct and simple. Certain goods can be displayed in the surroundings the customer is more familiar with and where the articles are to be used—the home. There is a decided advantage in selling a specialty in this way, es- pecially a utility article. I would say that there is only a limited field for the staple and a wide field for the spe- cialty. There can be no definite success without the right organization. Two types are now using his method: First, those who secure salesmen from a main headquarters and supervise by mail; second, those who have an es- tablished organization in every im- portant center of the country and a corps of executives to supervise the salesmen. The first can succeed only in a limited way. The latter means a most complete and highly organized organ- ization in order to be successful, Many newcomers in this field ap- pear to believe that the success is in the plan itself rather than in the op- eration of a business, which both. pro- duces and distributes—both being con- trolled from the same source. There is the problem of producing a quality article and selling it under an absolute guarantee, which the manu- facturer must stand back of. The di- rect salesman will fail unless he has a firm back of him that will make good every promise. There is no easy money in this meth- od of selling. Bra'ns and energy count here as much, if not more, than in any other method. Back of every suc- cessful business institution is a_his- tory of honest endeavor to give the public full value for money received. D‘rect selling can only succeed as it repeats that experience. The public is quick to resent cheap, dishonest methods, but it will respond favorably to the institution which gives them honest deal'ngs, coupled with quality, a fair price and efficient service. The American public is always will- ing to pay for these things, and it makes little difference to them the method through wh’ch they receive it. The future of direct selling depends upon these things, and the greatest of all is service. Herbert P. Sheets, Sec’y National Retail Hardware As- sociation. —_+-+____ Be a Booster. Consider the knocker! Who loves him? Nobody. Why should they? He deserves nothing. He does no good. Any fool can knock. It takes brains to build up some- thing good—something worth while But a chump can find fault and tear things to pieces. Even a knocker knows that knock- ing is no good. It is senseless or thoughtless fault-finding. Some knock unconsciously, some from habit— chronic complainers. It is old advice to say, “Don’t be a knocker,” but don’t be one anyway. The world has an overstock of knock- ers already. Search the world over and you won't find a single monument to knockers. And if you want a monument, don’t knock. Abraham Lincoln had enemies and knockers. But where are the monu- ments to their memory? Look at what the world has to say about builders and boosters! They get the olive wreaths and the purses of gold. It’s grand to meet people who are looking at the good there is in the world and cheering it with their boosts —their praise. It’s grand to meet people who are looking at the good there is in the world and cheering it with their boosts —their praise. Many a game is won by the boost of the rooters or lost by the knocks 0° the howlers. Everybody booster. Be one, yourself. loves a lover and a —_~++.__ The boy who used to place red pep- per on the school house stove has a son who delights in sticking nails in the tires of the teacher’s flivver. ——— +++. The labor agitator doesn’t observe union rules when it comes to working over time at stirring up discontent. Kent State Bank “The Home for Savings” With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding Twenty- Two Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. YOUR BANK HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS THE CITY NATIONAL BANK oF Lansine, Micu. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” 5 G paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $7,500,000.00 14 White Gold Now the Wealth of the West. Gold, of the yellow and metallic va- riety, was the boon of Californ‘a ’way back in the middle of the eighteenth century, and it was from the large deposits of that precious metal found within its borders that the State de- rived its title, the “Golden State,” wh'ch has clung to it ever since. But to-day the wealth of Califor- nia and the West in general is found in a new form. “White Gold, the Wealth of the New West,” is the title of a booklet just issued by Rutter & Co. By way of introduction, the re- mark of an old-timer who witnessed the wind-up of the gold rush of ’49. “If they’d only known it, there was more value in the water than in the gold,” is quoted. From the beginning of the American colonization of that now great State the value of water and water sources there has been taught to the settler by hard and bitter experience. Every placer miner, it is now recalled, when he filed a claim along a mountan stream, learned also to file a second claim for water with which to make possible the realization of his gold harvest. Not until after the gold fever had waned did the agricultural possibilit-es of the great Central Valley become apparent to the prospectors and others who found themselves stranded there. At the peak of the gold rush the fast- growing population depended virtually entirely upon supplies of food brought around the Horn from the East coast. Farming in the Sacramento Valley had been practiced extensively as far back as 1840, but about 1860 a per od of widespread experimentation de- veloped. It was soon discovered that wheat could be grown in Central Val- ley, which theretofore had been looked upon as desert. Lands were taken up and fortunes that had escaped the gold diggers were realized through the pro- duction of the rich soil. Markets for production were limited unt.] 1869, when the completion of the Central Pacific Railroad opened up trans-continental railway connections, paving the way for larger markets for California products. Wheat growing, because of competition from the grang- er States, became unprofitable even for home consumption, but fruits, vege- table culture and da‘rying on a large scale more than offset the loss. Irrigation was an essential necessity, but water sources were largely private- ly owned. This situation was over- come hy the passing of the now fa- mous “Wright Act” by the California Legislature in 1887 authorizing the creation of irrigation districts as po- litical subdivisions, with the power to raise funds for the promotion of irri- gation. Now the waters of the California mountain streams and rivers are serv- ing a double purpose. They are the source of electric energy on a large scale, while at the same time serving also for irrigation purposes. The latest development is on the Stanislaws River, known as the Mel- ones Dam, which is being built through the use of funds raised by the Oakdale and South San Joaquin Districts. The MICHIGAN Pacific Gas and Electric Company is erecting at its own expense On a site prov.ded by the districts a hydro- generating station of 30,000 kilowats capacity, and will in installments pay to the districts the entire cost of the ‘dam. As a result of the deal the two dis- tricts will obtain free suff-cient water for the entire growing season, and the company will obtain valuable facilities which will produce the cheapest power in the State within a comparatively short distance of San Francisco. [Copyright, 1925.] — 7.22 Wall Street Talks of January Reinvest- ment Demand. Along about Thanksgiving time each year the opt:mists in Wall street begin to talk about the January reinvestment demand, and as Christmas approaches the financial community has itself be- lieving that just after the turn of the year an enormous volume of buying orders will come into the market. That the market in investment stocks and bonds should improve somewhat on the reinvestment of funds rece ved from the January dividend and interest payments is, of course, a logical conclusion. That expectations this year will be realized is unlikely, however, for the reason that now as formerly the bulls have gone beyond reason in their calculation of the amount of money that suddenly will seek employment next month. Fa'lure of the reinvestment demand to carry the whole market forward to the extent that the bulls would have us believe is a simple matter to ex- plain. Investors do not all wait until their dividend or interest checks ar- rive on January 10 or thereabouts to plan what they will do with the money. Investors, like the market prophets, know that these payments will be made and they study the market in November and December in an en- deavor to determine where they shall reinvest their funds. Some investors begin planning their reinvestment pro- gram several months ahead of the ac- tual receipt of the cash. Nowadays, furthermore, when in- vestors study market trends more than ever before, the investor tries to ob- ta'n the most advantageous price, and he may decide to buy before or after the date on which his money comes in. All of which is to say that the Janu- ary reinvestment demand frequently is largely discounted long before the dividend and interest checks actually roll in. Even allowing that a substant‘al vol- ume of funds available for reinvest- ment will appear in January this year, it is not reasonable to expect a sharp up turn in the price of gilt-edged ob- ligations. For weeks the bond ex- perts have thought that the approach of the holidays would bring higher prices for the best-grade obligations, but to date the market in good bonds has failed to reflect this demand. While the demand for good bonds far exceeds the supply, prospective buyers will not pay beyond certain limits already reached. It is not an abundant supply of gilt-edged issues that is holding bonds at present levels, but the fact that individual investors TRADESMAN December 30, 1925 VANDERSALL & COMPANY DEALER IN High Grade Municipal Bonds 410-416 Home Bank Building, Toledo, Ohio of KZN CSS GUY DAVID CARPENTER Western Michigan Representative 4 od ib HO. | SoA Announcing the Michigan Bond and Investment Company with offices at 18 Fountain Street Grand Rapids, Michigan A General Investment Service OFFICERS A. LaHUIS, President DIRECTORS A. LaHUIS ‘ A. B. KLISE A. B. KLISE Wics Prasidont W. B. EERDMANS GEORGE S. NORCROSS W. B. EERDMANS, Sec’y and Treas. J. ELENBAAS VL) Lis) shh Ana GRAND RAPIDS PAPER BOX Co. Manufacturere of SET UP and FOLDING PAPER BOXES G R AN D ZR A P ft DB Ss M 1 C H FG AN GRAND RAPIDS MICHIGAN Fourth National Bank United States Depositary Establishea 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. i DIRECTORS. m. H. Anderson, Pres. L. Z. Christian Bertsch, jim? wea Robert D. Graham, Marshall M. Uhl, — Charles N. Willis, Victor M. Tuthill Samuel D. Young J. C. Bishop, Cash. David H. Brown, Samuel G. Braudy, Charles N. Remington James L. Hamilton « te sf . 4 ate. ‘ » Ge + ’ “FF - » i 4 <5 bs? ay a. o I ' id ’ : te : ve ~~ 9 + > % a =” ie . ° “PF - » “ a >___ Sources of Meat Supply. in the United States. Most consumer buyers think of their meat supply little, if any, further back than the retail shop. Asa reality, pro- duction does not exist there. Some- times the dealers engaged in distribut- ing meat are criticised because the gen- eral quality of their meat is not very high, while in a broader sense they are not altogether responsible. All of the livestock sent into the stockyards of the country must be bought, and most of it is bought for immediate slaughter, and what is slaughtered must be sold. If the quality offered is not high the resultant meat will not be of high quality either, and any advantage gain- ed by one shop or one section in re- gard to getting high quality meat means a proportional disadvantage to other shops. Consumers influence quality in proportion. to their demands and prices they are willing to pay. Throughout the colder months, when grass is not plentiful except in the sunnier sections, general quality is higher than during the warmer months when grass and other green feed is plentiful and relatively cheap. Un- fortunately, drier feed, including, and we may more specifically say, grain, produces the best meat. Primary pro- duction is chiefly carried on in the grass sections of the country, especial- where land is more adaptable to live- stock production than any other agrarian pursuit. A considerable quan- tity is fed on grain later in the grain- producing sections, including Iowa, Illinois, Ohio, Missouri and tributary sections, Oregon, California, Idaho, Utah, Montana, Wyoming, Arizona, Texas, Nevada, Oklahoma, Kansas and Nebraska are among the states that produce great quantities of livestock as a primary industry. Hogs are pro- duced in all states, but more liberally in the states bordering on the Missis- sippi and Ohio rivers. The number of head of livestock fed on grain de- pends considerably on consumer de- mand and market price, adaptability of land and seasonal supply of grains being factors. —_—_+-- Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution w:th the Secretary of State: Motor Oil Co., Lansing. Interstate Discount Co., Niles Pointer Land Co., Detroit Frolaset Corset Co., Detroit Artesian Heights Land Corp., Detroit Fraser Chemical Co., Fraser W. A. Paterson Co., Flint Alverdo Building Co., Pontiac Malden Land Co., Pontiac Intersectional Development Corpora- tion, Lansing. Arthur G. Wadsworth Corp., Detroit W. H. Parsons & Co., Inc., Muskegon Whitney Hollinger Co., Detroit. TRADESMAN 15 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is > 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according ‘o the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. Merchants Life Insurance Company WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board © Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents 100% PROTECTION Net Cost 70% of Stock Co. Premiums OUR RECORD FOR 16 YEARS The Grand Rapids Merchants Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan 16 _WOMAN’S WORLD» A Mother’s New Year Resolutions. Written for the Tradesman. Trite as it may sound, I will try to be a good mother and do my whole duty to my chIdren. However, my definition of a good mother will be one who has a strong, clear brain as well as a loving heart. As to what duty is, I will say it is any real ob- ligation, but not every fancied obliga- tion that a morb:dly over-active ma- ternal conscience might conjure up. I shall aim to keep myself in such excellent health of body and soul, so fit in every way, that I can fulfill the foregoing resolve and enter into all my other activities as well, with joy and spontaneity. Since my ch Idren will take me at my own valuation, I will set that valuation high. My boys and girls must look up to me. I must deserve their respect. They must not hold me in pity nor contempt. I will not be a doormat. I will not even get down on my mar- rowbones to these self-sufficient young- sters. I will work for my ch Idren faith- fully—work hard if need be, but I will not be a drudge. I will not exhaust myself daily, but try ordinarily to keep a good reserve of strength so that I need not fail my folks in an emergency. I will teach my children to work, beginning with the simplest tasks and advancing them to the more difficult as they progress. I will be patient and painstaking in my training, encourag- ing all honest initial efforts however crude the results. As they go on I will hold them to higher and higher standards of efficiency. The things they can do and should do I will not do myself, merely be- cause for the time being it might be easier and pleasanter not to be bother- ed with ther awkward attempts. I shall not expect that what each child does at first will pay, in an industrial sense. But soon their labor will lighten mine. What is more, they will acquire skill, learn to apprec ate what is done for them and gain a pride in their home and sense of re- sponsibility for its maintenance. I will keep firm control. I will not be t:mid, hesitating, afraid to match my will against theirs when occasion may require. But.I will lay down no need- less restrictions. I will not be harsh. And I shall try not to make my govy- ernment unpleasantly obvious. A quiet guidance—that shall be my ideal. From babyhood I will teach each ch:ld self-control and self-direction, in- creasing with each the fields in which these are to be exercised, as time goes on. As my children grow up, I will seek to influence rather than dictate. I will try to give my children a happy home. I will aim to be an in- spiration as well as a curb. I will be sympathetic, understanding, compan- ionable with them. I will help each to strengthen his weak points and cor- rect his failings. I will try to lead each to attain symmetrical develop- ment and high and noble character. some I will respect my children’s individ- uality. I will not try to press any one of them into a mold of my own fash- ioning, but will foster the growth of MICHIGAN each in his own way. Whatever the natural bent may be, that I will en- courage so far as is practical. I will try not to be sorely disappoint- ed if no one of my children has my own ambitions, or if there is no genius among them. If they give promise of becoming good, energetic, useful men and women, I will be content. I will check in myself the “hen with one chicken” tendencies. I will not be so absorbed in my children that I can think of nothing else. I will try to regard them fairly, not seeing them al- ways as brighter, smarter, or better than they are. I will not be blind to their faults. Motherhood shall not make me narrow nor unduly partial to my own. I will have a tender heart for everything young. I will not make the mistake of at- tempting to be the whole thing with my children. As they find themselves they will have interests, absorptions, loves in which I cannot greatly share. Others besides myself must influence them powerfully for good or ill. For this reason if for no other, I will try to teach them to seek the things that are high, and to choose associations that will not drag them down but will lift them up. This wll be harder than the other, but I shall try to see to it that they are not the whole thing to me. I realize that the needs of children are so many and so urgent that the con- scientious mother is liable to become utterly absorbed in caring for and ad- vancing her sons and daughters. By holding to some other interests I will try to prevent the dwarfing of my own growth and deformity in my own de- velopment. In the long run this will be better for them. While I regard my home as my paramount undertak- ing, I will cultivate a few pursuits and recreations which I can fall back on when I no longer shall have my present work to do. I want not to be entirely bereft when my children must leave me. I will not sink all my enthusiasms, all my enjoyments, all my personality in my babies. I will not slight my husband. He is working faithfully and richly deserves his full share of my sympathy and compan onship. I will try not to lose the personal attractiveness and charm that first brought to me my man’s love and admiration. I will endeavor to keep up with him in mind and spirit. Intellectually I will not drop to the level of an ordinary nursery maid. I will not be one of those overfond mammas who can talk of nothing but the cute sayings of their little folks. I know that my husband’s affection and regard are the foundation of this home. These shall not be lost through remissness of mine. I realize that of the two claims that of the children is likely to appear the more compelling. So I will be all the more careful to hold the two in right proportion. While I surely cannot be all wife, I will try not to be all mother. Mothers are human and the nature of their office makes them prone to certain failings. I will try not to have reproaches always on my lips, not to nag, not to worry, and not to show favoritism. I will be loyal to my own. I will be TRADESMAN my children’s friend and if necessary their defender. I will not form the habit of running on, to any ear that will listen, about their shortcomings. I will claim consideration from my sons and daughters as my right, and will teach them that as occasion may require they must in some measure make return for the care I have given them. Especially shall I impress it up- on their minds that parents are not to be neglected when helpless or old. But I shall be careful not to exact too much. The mistaken parental attitude that occasionally is seen, the attitude of desiring to absorb completely the life of a too-devoted child, shall not be mine. Accepting fully the law that the father and mother must give far more than they take back, I will be devoted and self-sacrificing. Youth must be served. In an extremity even the brute mother may starve for her brood. So be it. But under ordinary cond tions I will not carry my devo- tion to an absurd length. I will not starve in order that my brood may fatten. I will not stint myself in nec- essities to give my children superflui- ties. I will not deny myself common comforts for the sake of providing them with luxuries. I will not go shabby that they may be overdressed. I will not be dragged out and pre- maturely aged in order that my young people may be free from all care and labor, with the sure result of their be- coming hard and selfish. I will be self-denying but not self-effacing. I will try to be what my children always wll be proud of. I will culti- vate whatever traits and qualities and abilities I have that are admirable. Knowing that my influence with them will be more from what I am than from what I can do for them, I want my children always shall think of me not only as having great tenderness toward them and making many sacri- fices in their behalf, but as manifest- ing cheerfulness, fairness of mind, in- telligence, good sense, and happiness in living. Ella M. Rogers. —_~2--___ How To Hold a Good Husband. It has been said that the way to a man’s heart is through his stomach, and as far as we know this has never been successfully contradicted. Win- ning a man’s heart is usually inter- preted as being in close relation to wedding bells. Now, if appealing to the human stomach is so important before marriage it should be fully as important after the honeymoon days are over. In practice it may be found to be more important to the happiness of the home to be qualified to prepare well-cooked foods after the first il- lusion of indefinite devotion and un- questioning self-sacrifice has changed to the sterner realities of a long life that is in the period of formation as regards contentment, happiness and love. There is a duty resting on each of the contracting parties, and while the enforcement of the contract may not be so rigorously carried out as more prosaic and less poetical in busi- ness life, fully as much in all cases, and usually more, depends on its fur- fillment. The management of the home rests on the housewife, naturally, and La SPN NE AE ARE AEN IAL RAAT NATE RENE December 30, 1925 perhaps the greatest concern of her spouse, aside from what becomes of the family income, is his meals. Here we find the two cardinal interests of his newly organized life coming in conflict. His better half is usually con- fronted at the beginning with stretch- ing a more or less meager income out to cover all the multitudinous ex- penditures of the home, and anything that appears to help her at such a time is eagerly entertained. Meat, perhaps, offers one of the greatest opportuni- ties towards what seems to her like saving when she finds some shops of- fering meat well below the prices charged in a general way. She may feel that the quality is not quite so good, but it looks fresh and on the whole usuable. At this point she must decide whether it is better to buy cheap meat that robs the home of full- est satisfaction at meal time, or buy a little less and get what will be a treat to the hungry provider of the home. Life is usually made up of habits, and forming the hab‘t of buy- ing cheap meat at this time may linger long after the family income has been increased to the point where the best can be bought, and not only because it is more satisfactory, but because in the long run it is more economical, taking into consideration its nutritive qualities. Besides, when the food is above the average found in other homes you visit or in clubs and cafes, the inducement to linger around the home fireside, or more accurately . speaking, the home dining room, will be too strong for hubby to resist. While the suggestion included here as to holding your husband is written lightly it may be a real message nevertheless. It is surely worth trying. —__ 2. Queer Name For Peculiar Product. What would you do if a customer came in and said. “I want some sniafil?” Sounds like it ought to be in the drug department, doesn’t it? But, when you stock it, it won’t be—for “sniafil” is the official name for syn- thetic wool, just as “rayon” is the name for artificial silk. There have been many criticisms of “rayon” as a name, but wait until the advertising psychologists—or the psv- chological advertisers, whichever you wish—get their hammers out for “sniafil.” “Just because it was invented by an Italian whose first name was “Snia,” they will say, “is no reason for tack- ing an unpronounceable label onto the product. Suppose it had been invented by a Hawaiian or a Siamese!” —_———_o-2-> Sayings of Two Sages. President Coolidge says: “The home is the cornerstone of the Nation. What the youth of the country need is not more public control through govern- ment action but more home control through parental action.” Herbert C. Hoover says: “We have not lost the dominance of the old- fashioned virtues of honesty, of neigh- borly service, of love of family and home, of faith in God, or of the pur- poses of our country. There is time to act if enough of us care, but not feebly and along bypaths.” « . ¥ ra A aw « ~ 2 a ¥ ~{ MICHIGAN TRADESMAN 17 ———————— $450,000 MORRIS FRIEDMAN FIRST (CLOSED) MORTGAGE 5% GOLD BONDS Dated January 1, 1926 Principal and semi-annual interest (January 1st and July 1st) payable at The Michigan Trust Company, Grand Rapids, Michigan, with- out deduction of the Normal Federal Income Tax up to 2%. Redeemable as a whole or in part upon sixty days’ notice at 102 and accrued interest. Coupon bonds in denominations of $1,000, $500 and $100. THE MICHIGAN TRUST COMPANY, TRUSTEE, GRAND RAPIDS, MICHIGAN DESCRIPTION: The bonds will be the personal obligation of Mr. Morris Friedman and in addi- tion, will be specifically secured by a First (Closed) Mortgage upon the land and building owned in fee and located at 163-5-7 Monroe Avenue, facing Campau Square, the heart of the retail business district of Grand Rapids, Michigan. The land is irregular in shape, having a frontage on Monroe Avenue of 69 feet and at the deepest part extending through to Louis Street, a depth of 264 feet. This property has been the site.of a Dry Goods Company for over seventy-five years, having been occupied by the Spring Dry Goods Company from 1850 to 1916, at which time the building, stock and name was purchased by Mr. Morris Friedman. It is now occupied by the Friedman- Spring Dry Goods Company, owned and controlled by Mr. Friedman, who has been actively en- gaged in the business since 1890, when he founded the N. & M. Friedman Company. The building is well adapted to mercantile purposes, having natural light on three sides, and is equipped with three elevators, sprinkler system, the latest type lighting fixtures and display windows. SECURITY: The lease of this property to the Friedman-Spring Dry Goods Co. provides a rental which is more than sufficient to meet the interest requirements on this loan and to pay the bonds when they become due. The land and building have been conservatively appraised by two officers of The Michigan Trust Company and by Mr. S. R. Fletcher of S. R. Fletcher & Company, Grand Rapids, Michigan, as follows: 0 $782,000 BULLDING ______.-___.--------------- 125,000 ors... $907,000 PURPOSE: The proceeds of the sale of these bonds are to be used to complete the purchase of an additional 25 feet on Monroe Avenue, adjoining the Fourth National Bank Building, known as the Gilbert Building, and now occupied under lease, to retire bonds and notes outstanding to the amount of $175,000, and for improvements to the building. INSURANCE: Insurance of an amount and character satisfactory to the ‘Trustee is carried on the property covered by the Mortgage securing the issue of bonds. Under existing Statutes, these Bonds are exempt from State, County and City Tawxes, and in the opinion of Counsel, are legal investment for Savings Banks in Michigan. PRICE 993 AND ACCRUED INTEREST TO YIELD OVER 5% THE ICHIGAN | RUST COMPANY Grand Rapids, Mich. The Oldest in Michigan Organized in 1889 This information and these statistics, while not guaranteed, have been taken from sources believed to be reliable. Due January 1, 1951 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. T. Bullen, Albion. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Battle Creek. Manager—Jason E. Hammond, Lansing. Mulrine, Ribbons and Artificial Flowers. Artificial howers made up of various mater.als have been in active demand for dress and coat decorations. Cor- sage bouquets and chyrsanthemum and orchid have had a big vogue, while some of the novelty kinds, including perfumed roses, have been coming to the fore. Some of the flower accessories are made of ribbons and a large percentage of all kinds is sold in ribbon departments. The latter situation has been complained of by ribbon manufacturers as wrong mer- chandising. They say that only rib- bons or made-up ribbon merchandise should be sold in that department, with flowers of other materials trans- ferred to another. The cla’m is that grouping together tends to lower the volume of ribbon merchandise turn- over, as the sales girls take the path of least resistance in the easier sale of lower-priced flowers that are fash- ioned of other and cheaper materials. boutonnieres in —_ 2 22>__ Lace Outlook Considered Good. With a much improved Fall business behind them, lace manufacturers here look forward to a similar condition during the Spring. It is agreed by several factors in the trade that the recent exposition of American-made laces has done much to reawaken an interest on the part of consumers in lace from a style standpoint. It also demonstrated, they think, that the quality of domestic laces is worthy of estimation in the consumer mind, de- spite the tradition of the superiority of imported goods. Yard goods for neck- wear, scarfs and trimmings are expect- ed to sell for the coming season, in both the staple and brighter shades. The call for laces for evening wear, it is believed, will continue to figure for several weeks yet. Metal laces, chan- tillys and “Vals” are all thought to have good prospects. a All Set For Big Demand. While the silk trade continues to be rather quiet, it is the consensus of opinion among manufacturers that the turn of the year will bring with it a much expanded demand for Spring. Preparations on a large scale have been made for such a demand and there has been no warrant for a change in the belief that silks were headed for another excellent Spring season. Both cutters-up and retailers are said to have concurred in this view, the only question apparently being when the demand would actively begin. The confidence placed in prints appears to be justified so far, although there are those in the trade who think they may be overdone before the season reaches its peak. L’ghtweight silks, such as georgettes and chiffons and other weaves such as flat crepes and satins, stand out in the plain goods. ——__-—- >> —_—_ Underwear Buying Irregular. Although some of the important Southern producers of popular-priced MICHIGAN ribbed underwear have taken a tidy volume of business on their offerings of this merchandise for delivery during the first quarter of 1926, early buying of ribbed and fleeced goods, on the whole, has not been any too satisfac- to the manufacturers. Most of the jobbers gave indications some t-me back that they would not be ready to enter the market in an important way on 1926 lines until after the turn of the year and for the most part the opening of the various lines has not caused them to change their position. Indica- tons point to a large attendance of wholesale buyers in the New York market after Jan. 4, however, and at that time trading is expected to pick up materially. —_2>++—___ Active Buying Yet To Come. For the most part, the women’s gar- ment trade is still between “hay and grass” in the seasonal development of orders. Some sampling has been done by retailers, but the stores have not yet reached the stage where they are ready to buy with confidence. Testing out of what wll prove to be best sal- able merchandise has yet to be done and there is at the same time quite a bit of style uncertainty. It appears, however, that the coat cape and cape alone, together with the silhouette they bring, are highly important style ele- ments. The stock houses, while pre- paring for Spring, also count on a good demand for coats for the January and February sales of retailers. —_22>—__—_- Quilted Robes Are Selling. Negligee manufacturers have found the quilted robe in both tailored and novelty versions to be one of the best selling types during the Fall and for the holidays. The robes are credited with superseding to some extent the corduroy robes, although they are in a different price division. Satin is used for many of these garments in either plain or brocaded effects. Crepe de chine is also a favored material while in the newer lines, some of which are being featured for the Spring season, printed silks having wide floral bor- ders and bright color combinations are outstanding. ——_.-2.->—————_ Demand For Silk Undergarments. Late orders for silk undergarments continue to reach manufacturers in good volume. Merchandise of practical- ly all prices is wanted. Lace trimmed lingerie is in particular request, with much of the call centering on crepe de chine garments in flesh, peach and Nile. Glove silk underwear is likewise having an extremely active holiday turnover, with step-ins, vests, chemises and bandeaux for sale in individual pieces and boxed sets all selling well. Pink and a few of the high shades top the color demand in these goods. —_+2>—__—__ Speaking of Birds. Just as the village “cut-up” tilted back in his chair on the veranda of the small-town hotel an old horse moved slowly past. “Say, sonny,’ shouted the “cut-up” to the boy astride the animal, “how long has that horse been dead?” Quick as a flash the boy replied: “Three days, but you're the first crow that has noticed it.” tory TRADESMAN It Pays the Salesman To Be on the Job. Written for the Tradesman. A gentleman stepped into the cloth- ing department of a large store to use the telephone. A wide-awake salesman noticed that the hanger on his coat had come loose. After the conclusion of the telephone conversation the salesman approached and, leading up with a few pleasant general remarks, suggested that the tailoring department would be glad to replace the hanger with a new one without cost. The gentleman grate- fully acceded. While he was waiting, the salesman suggested that he look at some new winter overcoats which were just in. Among them was one which fitted and looked particularly well. The result was that, by the time the coat came back with the hanger replaced the alert salesman had completed the sale of a ready-to-wear overcoat at a good price. Here was a typical instance of the wide-awake salesman who is always on the job, alert for opportunities, and making the most of them. Not in every instance of this kind would the prompt grasping of the opportunity result, as in this case, in a sale; but in every instance the friendly solicitude and the evident desire to be of genu- ine service would undoubtedly create a favorable impression, tending to in- terest the perhaps casual visitor in that particular store and make him a regu- lar customer. Yet there are salespeople who would fail entirely to perceive the opportunity December 30, 1925 let alone grasp it. What makes the difference? The difference is largely one of mental concentration. In the one case, the salesman is wide-awake and on the job every minute of his work- ing day. In the other case, he has allowed himself to lapse into a rut of indifference. The salesman who is on the job forms the habit of concentrating his thoughts upon his work. An im- mediate result of systematic and habitual concentration is that sales are made with far less effort. Modern generalship consists in concentrating the largest body of troops on the weak- est point in the enemy’s line, of using the largest force available where it will accomplish the best results. And somewhat similar concentration is an essential to successful salesmanship. The salesman who wants to score worth-while results for the store and for himself cannot afford to divide his attention between the customer and other thoughts. He must give every thought to serving the customer. The closer attention he gives to the im- mediate sale, the more readily can he adapt himself to the individual with whom he is dealing. Chance remarks or casual comments by the customer will intimate, to the watchful clerk, the most intelligent line of approach. A customer, trying on a ready-to- wear suit, seemed to hesitate. “It’s a very pretty shade,” he com- mented, “but—well—’ To the indifferent clerk this com- ment would be discouraging. The clerk in this instance, however, was alert: FOR YOUR 36 in. 36 in. 36 in. 36 in. 36 in. 36 in. 36 in. 36 in. 36 in. 42x36 in. Pansy Pillow 45x36 in. Pansy Pillow 63x99 in. Tribute Blea. 72x99 in, Tribute Blea. 81x99 in. Tribute Blea. Lehigh Unblea. Muslin Wholesale Dry Goods CLEARANCE SALE eS ee eee 12W"%c oi ies Deen a es 14%4c Set ea es 143%c Pride of Atlantic Blea. Muslin _____-_-_----- l6Vyc ee Ae ee 1434c Major Blea. Muslin ___ Truth Blea. Muslin __~ Hope Blea. Muslin __~ Truth Blea. Cambric __ Argus Unblea. Muslin ________---------- Cn ee 10Yy~c Michigan Unblea. Muslin _________------ 1134c Black Rock Unblea. Muslin _________---- 1334c Cele oo $2.25 Doz. wom 2.50 Doz. Sheets ____ $16.69 Doz. less 10 % Sheets ____ 18.34 Doz. less 10% Sheets ____ 19.99 Doz. less 10% 42x36 in. Tribute Pillow Cases ____ Let us enter your order for delivery in time for your SALE. Prices good until Jan. 10th. Paul Steketee & Sons JANUARY 4c 4.20 Doz. less 10% Grand Rapids, Mich. December 30, 1925 MICHIGAN TRADESMAN “You would prefer a check to a stripe?” he questioned. The suggestion was the logical, rea- soned outcome of the fact that the customer, though pleased w-th the color, still hesitated to take the goods for some reason which he, himself, could not’ explain. A check of a similar shade, tried on, proved satis- factory, thus showing that the sales- man’s “guess” was a good one. Watch- fulness of this sort, and quickness to take advantage of even the barest hints will prove helpful to salespeople in any line of trade. The salesman who concentrates his attention upon the immediate transac- tion notices, too, a host of opportuni- ties for suggesting and selling addition- al goods. Thus, a young man went ‘nto a man’s furnishing store to buy a collar. While making the purchase his eye strayed once or twice to a dis- play of Panama hats. It was a clear- ing out sale of Panamas at decidedly reduced prices. The clerk, completing the collar sale, noticed the direction of the customer’s gaze. “Those hats are excellent stock,” he commented, “but they’re odd sizes and we want to clear them out before the close of the season. Would you care to try one on?” After several trials an excellent fit was found, and a sale completed at $3.85. Here was an instance where an indifferent clerk who paid only per- functory attention to his customer would have been content to sell a single collar at 25 cents. The wide- awake clerk, watchful for opportuni- ties, rang up $4.10 on the cash regis- ter. Differences like these count for a lot in business-getting. The knack of concentration is im- mensely helpful when it comes to clinching a sale. Every ready-to- wear salesman has had experience of people who commence their shopping with the remark, “I’m just looking around to-day” or who, after being shown a number of suits, will go out with the remark, “I’m not buying to- day but I'll likely come in again.” As a matter of fact, people of that sort rarely come back. They make their actual purchases in some other store, where the salespeople are alert and pushful. With the indifferent clerk, the introductory comment, “Tm just looking around to-day,” takes the ginger out of the selling. The sales- man shows the goods in a perfunctory way, saying to himself: “This man isn’t going to buy, anyway, what’s the use of going to a lot of trouble to wait on him?” An experienced business man, who has served behind the counter, ex- presses his firm conviction that fully 50 per cent. of such “Jookers around” are ready and willing to purchase pro- vided they are convinced that you have the goods, and are pleased by the way you treat them. The advent of a looker-around should, therefore, be the signal for aggressive efforts to please and con- vince. The average customer is pleas- ed, anyway, to be made to feel that you are anxious to do business with him. He knows the value of his money, and isn’t apt to hand it over to a salesman whose entire attitude is one of utter indifference. The man who concentrates his at- tention on each sale can make a far better showing with the customer. His mental attitude is positive and opti- mistic. A pleasant word of greeting at the start, using the customer’s name where you know him by name, makes it far easier to transact business. The salesman’s attitude should be pleasant—but firm. Too often sales- people think to themselves: “I won- der whether this man will buy any- thing or not.” The proposition should rather be, “How much can I sell this customer?” and with that let the sales- man put his entire soul into the process of selling. If the customer favors some particular piece of goods, push that piece energetically, and work logically forward to the point where the sale can be safely clinched. Victor Lauriston. —__+-+—___ Organized Miners Always Fomenting Trouble. Detro:t, Dec. 29—William Greene, president of the American Federation of Labor, bewails the fact that the an- thracite coal operators are trying to starve the miners into submission and dictate a tyrannical settlement of the strike. According to our recollection it was the miners who went on a strike and caused a shut-down, not the operators. It was the miners who refused to con- sider arbitration, not the operators. Every time within our recollection that the miners—and this might apply to many other organized labor units— have gone on a strike, it was on their own initiative. If they won—which was seldom—it was a great victory for the cause of labor. 3ut in a majority of cases, when they were approaching the bread line, they were willing to accept arbitration. If they got it and it resulted in an ad- vance in wages, they accepted the ver- dict. But if, on the contrary, the terms did not suit their leaders, they drifted back to work as individuals and lost prestige w.th such leaders. Never could they think of submitting their cause to arbitration, with the pos- sibility of the employer extracting some slight advantage from such de- cis on as might emanate therefrom. It may be that in the anthracite con- troversy the employers are not entire- ly guiltless, but the claim that they are trying to starve the miners into sub- mission is funny at least. If this was the first instance of a d'sagreement between the operators and miners, it might be within the realm of reason to try and bring about arbitration, and if they do finally suc- ceed in settling the controversy in this manner, it will be but a short time be- fore the miners will begin to agitate and howl about the next strike which is always due at about a certain date— a time when coal should be produced ranidlv and delivered sveedily. Legislat'ion by Congress regulating the shipment of pistols and other one hand guns by mail is again being agi- tated. There ought not to be necessarily any agitation about the matter. It is a dead open and shut case of duty, which every law abiding individual has a right to expect. It should have been done years ago. In fact, wherever the shipments are inter-state the prohibi- tion should also include express and other transportation companies. The one-hand gun fulfills only one purpose—the killing of human beings. It has its legitimate uses in this field of action. The soldier, policeman, sheriff, mail and express guards should be permitted to carry one-hand guns, as their duties, sanctioned by law, take into account the possible necessity of killing others. But aside from these uses there is no other that is lawful. The principal use of the one-hand gun is in hold-ups and murders, and the incentive nowa- days is so great, on account of more numerous opportunities, there is also greater reason why the distribution should be absolutely proh-bited by law. Some of the more important mail order houses, out of common decency, have eliminated them from _ their catalogues, but advertising by others shows no cessation, and this is al lotted, as a rule to publications which cater to a class of ind-viduals, who are easily tempted, children and criminals. It is inconceivable to think that a youth of 12 can, hrough the mails, pro- cure these death-dealing implements, not for criminal purposes, to be sure, but to be handled in the household with the ever present danger of homi- cide. 3ut the peculiar feature of consid- eration of such legislation is that it always meets with much opposition, when there is not a shadow of excuse for same. The manufacture of revolvers should be controlled by the Federal Govern- ment, so far as it can legitimately function, backed up by state authority, which has the right to regulate such output within its own domain. Somewhere over in Illinois a school teacher has come forward with a pro- gram of education which at first whit seems original. In his school every child receives individual attention and takes only such studies as he is able to pursue. He is not graduated from class to class at any stated time, but stays with one subject until it is completely mastered and then takes up the next. Thus a child with a methematical brain may advance rapidly in arithmetic and lag in English. It is cla med that under this system, children as a whole do much better than under the prevailing system of grades, examinations and promotions, and that it can also be adopted without increasing the num ber of teachers now employed Th’s is substantially the same as the method that was followed in the little red school house of long ago when teachers “boarded round” and the graded school was a dream. Many critics of the modern school claim that, in spite of its handicaps, the district school of other days gave better and more thorough instruction than the modern school does, but whether this ‘. frne or not, it is a reasonable de- duction to believe that the garment should be made according to the cloth, and it does not require the services ot a psychologist to assure one that many children are misjudged and misplaced by our modern methods of education. Personal interest of the instructors in the progress of the individual pupil was what produced the real scholars of former generations. They were measured up according to their ability to grasp situat ons, and if they had a trend of mind in any particular direc- tion their parents and guardians were made aware of this fact and there was real co-operation between the head of the school and the head of the family. Frank S. Verbeck. —___~+.>—__—_ That’s Different. After a salesman had sold a big order of goods to the Scotch buyer for a Chicago store, he sought to make the Scot a present of a box of cigars. “I’m sorry I cannot accept,’ the Sct said, “but there’s a rule of the hoose that ye canna take presents from salesmen.” “Well,” laughed the salesman, “Vil sell them to you for five cents then.” “That’s different now,’ the canny buyer replied after taking a good sniff at the box. “I can buy my smokes anywhere I please. I'll take four boxes.” 19 a TRIM AND . ® TASTY Ask Your Jobber CRESCENT GARTER CO. 515 Broadway, New York City For Quality, Price and Style Weiner Cap Company Grand Rapids, Michigan ae . $ er Saber iN BARLOW BROS. Grand Rapids, Mich. Ask about our way. TOLEDO SCALES 20 W. Fulton St., Grand Rapids We rebuild and_ refinish old scales. Work guaranteed. ; eS te Under both State and Federal Supervision We are aS near as your mail box. As easy to bank with us as mailing a letter. Privacy No one but the bank’s officers and yourself need know of your account here. Unusual Safety Extra Interest Send check, draft, money order or cash in _ registered letter. Zither savings account or Cer- tificates of Deposit. You can withdraw money any_ time. Capital and surplus $312,500.00. Resources over $4,000,000.60. Send for free booklet on Banking by Mall HOME STATE BANK FOR SAVINGS © yncnican MOSHER SALES SERVICE A Business Building Service For Merchants Wayland Michigan 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—C. G. Christensen. Vice-President—Orla Bailey, Lansing. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Credit Losses One-tenth of One Per Cent. Written for the Tradesman. The famous “biggest little store in the country”—or “biggest small-town business’ —either slogan will answer perfectly—is that of Garver Brothers, Strasburg, Ohio. It has been written up in numberless publications from many angles. But, until I heard a talk by John B. Garver himself, which he delivered in Omaha, I never got the keystone of the arch of Garver suc- cess. It is exceedingly simple, for it is just plain work. Strasburg is a town of about a thousand people. It is located on a North and South line between the Pennsylvania and other main line rail- roads, but is only a “local” place as regards transportation. When a trol- ley line was built through it to Canton, some thought it would fade away; but the Garvers promptly demonstrated that said line ran both ways—into Strasburg as well as out of it. The “little-big” business draws a fine revenue from Canton. This is just one indication that the Garvers have no thought that they need to lie down under any “conditions’—and so they don’t. But work? Well, John B. is a sim- ple, outspoken man, who harbors no prejudice toward anyone, who is jealous of nobody’s success, who, in fact, likes to aid anyone toward prog- ress, so he has frequent visits from and interviews with big Canton mer- chants and others from literally every- where. And what impressed me most about his talk was this fact that— well, he told it about this way: “Tn our town of 918 people, we sold almost a million dollars worth of goods last year. That was over a thousand dollars, average, for each of our inhabitants. There are sixty per- sons, total, engaged in the Garver busi- ness. The nearest comparable Canton business sold $800,000 last year and there are one hundred persons engaged therein.” “That shows that we handled just about $16,000 per person, while our Canton neighbor handled $8,000. In this respect, therefore, assuming the same average wage scale, we operated on precisely half the expense carried by our Canton neighbor. “You see,” he concluded with a genial smile, “everybody works in our business. There is nobody who sits much in a swivel chair. Even the buy- ers are mostly sellers. We are all out around the shop, meeting our cus- tomers and attending personally to heir wants. We don’t have much style, but we do have a lot of hustle.” Now, no business as consistently, progressively successful as Garver’s could be built on any rule-of-thumb, chance plan. Underlying that business there are, of necessity, well developed fundamental principles. And in the conduct of the business these prin- ciples are rigidly adhered to. The bases are: MICHIGAN 1. Cash and credit. 2. Delivery. 3. Preference for cash over credit. The machinery for making the last effective is interesting because it is at once so simple and so efficient. It is cumulative bonus of 2 per cent. for cash payments. Coupons are issued w:th every cash sale, no coupon being used that repre- sents less than a 25c purchase. These coupons are redeemable in merchan- dise. Grocers and other business men in numerous locations have tried varia- tions of such a scheme, but they do not persist. Two per cent. is such a small matter that it is not seriously regarded by many purchasers. Such customers want something “worth while” or they are not interested. The contempt of people of this stamp is loud enough to be impressive on timid merchants. Then the scheme is dropped as no good. But Garvers have persisted and per- sistence has been so effective that Mr. Garver reports that the proportion of cash sales in his business is over 85 per cent. The Garvers were not dis- concerted by objectors. They were— and are—close observers and undoubt- edly they noted that people really worth while, the thrifty folk of their countryside, were appreciative enough of a plan whereby they could get a dollar’s worth of goods for 98c to sup- port such a plan and co-operate in making it effective. Further, the Garvers have thus done two good things: For themselves they have selected for preference the thrifty among the folks of their region. For the general good they have automati- cally led many to become thrifty. And, of course, they have profited by the later purchases of those who have be- come thrifty. Credit has been well handled, too. The story as first published indicated that “credit losses had been less than one per cent.” I did not need to be told that the Garvers would not be satisfied with any such easy-going methods as would tolerate credit loss- es of anywhere near one per cent, But the statement gave me the excuse to write to Mr. Garver—something I am always glad to do. Referring to the statement, I wrote: “How much less than one per cent.? If your losses came anywhere near one per cent., you would be operating far below the proper standard of effi- ciency. They should not exceed half of one per cent. in any case and, with you, I should say two-fifths per cent. would be the extreme limit.” Mr. Garver’s answer was, as I had expected: “T am pleased to inform you that these losses average from year to year one-tenth per cent., sometimes a little more, other times a little less.” Consider that 85 per cent. cash sales are accomplished by means of a dis- count of 2 per cent. paid in merchan- dise, and that credit losses are held down to one-enth per cent. on sales, and then remember that sales expense is half that of the nearest comparable large business—and maybe you will be- gin to sense some of the outstanding (Continued on page 31) December 30, 1925 TRADESMAN Thousands of Retailers say Ogip es [P fe aolenre MADE BY THE OHIO MATCH WADSWORTH, OHIO. Deserve the Popularity They Enjoy The Ohio Match Sales Co. WADSWORTH, OHIO He Profits Most Who Serves Best This appties as forcibly to the re- tailer as to the Manufacturer. Would YOU pay your good money for stale ground package or canned coffee, if in the next block you could buy the fresh ground or steel cut article at the same price or less? Do a little thinking. Just working hard will never line your pockets with wealth. We sell the famous Holwick line of 64 styles and kinds—for every need and purse. We offer, for prompt acceptance, this $80.00, High-grade mill for $65.00, on easy payments or $10% discount for cash. This bargain ought to be seen a mile off. Write us NOW. Boot & Co. Distributers 5 Ionia Ave., S. GRAND RAPIDS, MICH. FE. SELL good merchandise NY Yeit4| because it pays. It pays in os F i : : é NLS satisfied customers — in a wider distribution—in the satisfaction of having given value received. No merchant ever yet attained a per- manent success through selling poor quality merchandise. Our company is proud of its fifty years record in selling the highest quality goods obtainable. JUDSON GROCER COMPANY GRAND RAPIDS, MICHIGAN The Pure Foods House December 30, 1925 MICHIGAN TRADESMAN 21 MEAT DEALER Olio Oil—A Meat Product. It is not so long ago that oleomar- garine as a substitute for butter was looked upon as something repulsive and to be avoided. Anything that we say about it now will in any degree discount the genune dairy product, butter, for there is probably nothing quite equal to it when it is good, as it usually is. No matter how carefully a product is built up and no matter how select are the ingredients that go into its manu- facture, Nature’s product almost al- ways contains an indescribable some- thing that cannot be equalled. As one nationally known food expert has said, “The soul is lacking” Oleomar- garine is a well known and generally used food product and has found friends among cooks and housewives and so it might be well to say a few things about one of its chief ingredients olio oil. Among the many products prepared in meat and meat product manufacturing plants in the United States, none is handled with more con- sideration for sanitation and purity than the fats from which olio oil is made. The entire process is above re- proach, because unless this sanitary precaution is taken the desirable flavor and sweetness will be lacking. The manufacture of oleomargarine dates back in a commercial way to the days of the Franco-Prussian war, when but- ter was scarce in France and a sub- stitute was desired by the French gov- ernment. Working on the theory that beef fats are somewhat similar to but- ter fats the product known as olio oil was extracted by separating the natur- al oil from stearine. We may visualize beef fat as a comb full of honey. The honey represents the oil and the comb represents the stearine. By heating the chopped fat to just the right tempera- ture and then by allowing the melted product to stand for a long time, about 48 hours, in a room of 90 degrees i. the oil may be pressed out, in a suit- able press, and the stear.ne remains. In effect, this press is not unlike a cheese, wine or cider press of modern make. The details are different, but a power driven worm gear brings the top section down and presses anything held between the moving top and the bottom. In the case of ol o stock, the soft melted fat in a semi-cooled condi- tion is enclosed in thoroughly steril- ized cloths holding about four pounds. The cloths are of heavy canvas and are folded over like envelopes. Several of these are placed on each metal sheet, of which there are several to each pressing. When pressure is applied the oil runs out and the stearine re- mains in the cloths. This stearine finds utility in making lard substitutes, fine soaps and other things. This is not intended to treat on oleomargar- ine manufacture, but only in a very general way on the olio oil. — i -o—— Preference in Types and Classes of Livestock. Market preference in the matter of types and classes of livestock is prac- tically always in a state of transition, based, of course, on the changing de- mands of the ultimate constmer. While in former days heavier cuts of Market meats were the vogue, changing con- ditions in the standards of living have been accompanied by a gradual trend to lighter cuts of higher quality cuts. The livestock feeder usually learns of changes in the market preferences when he sells if he has failed to keep himself otherwise posted as to condi- tions, and sometimes may be tempted to feel that the market asks for any kind of animals other than what he offers. The chief difficulty, perhaps, lies in the fact that the standards of meat animals of several years ago per- sist in the minds of many feeders and are perpetuated by the types of stock recognized by the majority of the judges in the fat stock shows. The change in retail demand has no doubt been the chief factor in bring- ing about the change in types now demanded by trade. The public will no longer buy such large orders of meats as formerly and will not tolerate the waste in the cuts that the rich steaks and roasts of a half century The changes indicated were first sensed by the retailers and reflected back to wholesalers and slaughterers and eventually made themselves felt by the producer. ago possessed. In the case of beef cattle, a more or less uniform demand still exists for heavy animals in large cities like New York, Chicago, Boston and Phila- delphia, the chief demand coming from hotels, clubs, restaurants and, to a cer- tain extent, from steamship lines. This demand, however, takes only about 45 per cent. of the cattle offered. —_2++2s—_—_- Vitamins in Meats Depend on Feed Given Animal. Meat studies conducted by the Bu- reau of Animal Industry, during the last fiscal year, have produced much new information concerning the food value and vitamin meat products. The proteins in several meat tissues were found to have nu- tritive values practically the same as that obtained for the total protein n milk. The concentration of vitamin A in the livers and of vitamin B in the livers and muscle tissues of pigs proved to be influenced greatly by the vitamin content of the diet. This pecially true when the same ration had been fed to the mother of the pigs for some time before and during gestation and lactat:on. considered that animals cannot store any appreciable quantity of vitamin B, the results of the department’s experi- indicate that the hog, at any rate, possesses his ability to a marked degree. content of was eS- Though it is generally ments flesh geese, Studies of the and fat of chickens, ducks, turkeys, and guinea fowl revealed a wide variation in amount of vitamin A present, both in the various species and in different lots of flesh and fat from the same species. The investigators attribute the differences to corresponding variations in the vitamin A content of the diet of the birds. A group of experiments was con- ducted to determine the physiological effect of rancid fats. Without being actually tox’c themselves such fats ap- pear to destroy the vitamin A in ra- tions to which rancid fats are added. The Vinkemulder Company Wishes Vou a Happy and j Jrosperous vet Year } is | r ” M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables We wish you an old-fashioned Christmas With old-fashioned greetings to cheer An old-fashioned happiness waiting To go with you through the New Year NATIONAL CANDY CO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN and crisp Delicious cookie-cakes E wv Meal ver Pe. HEKMANS Crackers and Cane cakes is appetizing crackers — There is a Hekman food-confection for every meal and for every taste. kan Piscuit (0 e Grand Rapids.Mich. 22 HARDWARE Michigan Retail Hardware Association. President—Scott Kendrick, Flint. Vice-President—George W. McCabe, Petoskey. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions in Regard To the Annual Inventory. Written for the Tradesman. Practically the first task of the new year in the hardware store is the tak- ing of the annual inventory. The stock- taking represents the sizing up of the It is full of lessons for the year just opening. In order, therefore, to make the most of 1926, you should get through the stock-tak- year just closed. ing as quickly as you can consistently with the utmost care and thorough- ness. There is some d-fference of opinion among merchants as to the best time to take stock. A great many hard- ware dealers plunge into stocktaking right after New Years. Others wait until the second weck of January to start. A few have found it good policy to defer stock-taking until February. Much, of course, depends on local circumstances. Something depends also upon ind-vidual prefer- ence. But, unless there are special local or individual conditions necessi- tating a late stocktaking, the rule is a sound one to take stock as soon as you can. When the stocktaking comes late, this is quite often due to the practice esablished in some stores of holding The date of the mid-winter sale has, of course, an im- portant with the actual stocktaking. Here, opin‘ons differ as to whether the inventory sale 1 L should, precede or follow the stock- a pre-inventory sale. connection again, taking. The practice of the majority of hard- ware dealers seems to be, howeyer, to start the inventory as early as pos- sible in the new year; and to hold the mid-winter special sale later. They argue that the season is at best a dull one; and that the necessary time can be more easily spared early in January than at any other time of the year. A further purpose is served in that the stock-taking follows directly after the close of the year, and provides the merchant with the facts required to accurately determine the business done during the past twelve months. Ths, in turn, is a valuable guide to him in mapping out the coming year’s pro- gram. Stock-taking should be carried on as swiftly and efficiently as possible. It conditions to is certain under any prove a handicap to business; so that the sooner it is completed and out of the way, the better. While this tedious and heavy work is in progress, the salespeople cannot be expected to dis- play any very keen interest in selling goods. They will attend to whatever customers come in; but their efforts to make sales are apt to be pretty well confined to supplying the things the customer asks for, instead of trying to interest him also in other lines. Customers, realizing this, prefer quite often to do their buying at some other tme. Hence, the best time to take stock is when the fewest cus- tomers are likely to come in and the MICHIGAN sooner the work is begun and com- pleted, the better for business. The dullest period in most hard- ware stores comes in the few weeks im- mediately after Christmas. The dull- est hours are, as a rule, the morning hours. Some dealers make a practice of confining ther stock-taking to the evenings, when they can lock the doors, pull down the blinds, turn on the lights, and simply go to it. This, however, is not always the wisest policy. Retailers are coming more and more to realize that long hours do not ‘nduce the best work; and that what is saved in the evening is quite likely to be lost next day in the slackness resulting from overtime work. Par- ticularly when the overtime for stock- taking so closely follows the overtime of the Christmas season. Other retalers claim they have got very satisfactory results by confining their stock-taking to the dull hours of morning and early afternoon, making no attempt to take stock in mid-after- noon when the store is at its busiest. This policy is a practieal one where the dealer can count on the mornings to be comparatively free from inter- ruption. Of course, customers must always receive first attention. Stock-taking cannot be allowed to take precedence of sales. It does not pay to drive cus- tomers away from the store in order to get through this tedious task a few hours or days sooner. It wll be found helpful to map out the work beforehand. Get your stock- book ready, and decide in advance in what order you will take up the dif- ferent departments, whether to start with the top shelf or the bottom shelf and so forth. In the confusion bound to occur right after the holiday season, it is difficult to plan positively to the last detail; but a preliminary size-up of the task confronting you is a very great help. When you do go to the work, go at it with all is a tedious business; and tedious tasks are your energies. It drag, unless you put pep into them. Accuracy is of course essential; but in so far as consistent with ac- curacy, make a cheerful and speedy job of your stock-taking. apr & In preparation for the m‘d-winter sale—if you plan to hold your sale after the inventory instead of before— it will be worth while, and will save work later, to set aside in some particular place any ar- ticles you think sutable to offer as This will save run- ning over the stock a second time. you considerable “special features.” Quite often you will find it possible to rearrange the store interior at the time you are tak ng stock; so that the two tasks will take little more time than one would take if they were done separately. As a rule, considerable re- arranging is necessary; the Christmas lines, or such as are no longer timely, are moved back, and more seasonable lines are brought forward. A great advantage of a mid-winter spec al sale is that it stimulates busi- ness and brings out customers at a time when business ‘s normally decid- edly dull. Also, the sale can be made the means of cleaning out a lot of stock that has become shopworn or is December 30, 1925 TRADESMAN Foster, Stevens & Co. WHOLESALE HARDWARE een 157-159 iain Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats GRAND RAPIDS, MICHIGAN New or Used Flat or Roll top desks, Steel for store or wood files,account sys- tems, office chairs, fire a proof safes. ojjice G. R. STORE FIXTURE CoO. 7 Ionia Avenue N. W. Bn . ot” . > 6. om Sie * a4 . - - ~ t i a @ ar? he ee * 4 December 30, 1925 MICHIGAN TRADESMAN 23 apt to depreciate in value and _ sal- ability if carried over for another year. The point whether to hold this sale before or after stock-taking is a mat- ter for the individual merchant to settle. The pre-inventory sale helps to some extent to reduce the work of stock-taking by clearing out a good many broken lines and odd lots. On the other hand, stock-taking discloses to the dealer just what lines ought to be gotten rid of, just where stock should be reduced, and what other lines will pay to carry over. If you put on a special sale, either before or after the annual inventory, make it worth while. Make it a fea- ture that will attract people to your store. Here and there a merchant will advertise a spec’al sale, and yet will offer nothing worth while to attract the notice or arouse the interest of the buying public. Such sales usually prove failures. Never lose sight of the two distinct purposes of a mid-winter special sale —-to clear out certa'n lines that you particularly want to get rid of, and to sell regular lines at what are practically your regular prices. On the regular lines, it may be per- fectly safe to make only a nominal reduction—enough to keep your special sale in countenance. On the specials the odd lines you want to get rid of —'t is good business to make drastic price cuts. These specials will con- stitute the outstanding advertising fea- ture of sale. The prices you quote on these few conspicuous lines will convince the buyers, as nothing else will, that your sale is genuine. Pick out these lines, trim down the prices to where they fairly shriek to the customers to come in and save money, display these articles in your windows with price cards show ng not merely the sale price but the cut, and advertise them in every way you Can. Make these specials the big feature of vour sale. ‘ Then put your best selling efforts behind the regular goods on which you are going to make a practically normal profit. The customers attracted to your store by the advertised spec.als will not merely buy the specials but will, if you handle things right, absorb a lot of regular goods as well. Make your mid-winter sale count for something in your mid-winter busi- ness. Victor Lauriston. ——_2 2+ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Dec. 22—The Soo is having its share of the Christmas spirit. The merchants did a nice busi- ness, the banks were unusually busy and very few poverty cases were Te- ported. Everybody seems to have money or credit. Our friends from the country have been handicapped by the blockaded roads, but our county en- gineer has arranged to keep the roads on M 12 open as far as P:ckford and may get through to St. Ignace and De Tour. It is officialy announced that Isaac DeYoung has been appointed super- intendent of the St. Mary’s. Falls Canal, succeeding Louis C. Sabin, who recently resigned after being elected Vice-President of the Lake Carriers Associat.on. Probably no more Cap- able man could be found to succeed Mr. Sabin. Mr. DeYoung served as assistant for several years and has had . a wide experience in engineering prob- your lems in connection with the locks. Mr. DeYoung has a host of friends who are pleased to hear of his promotion. Following in dad’s footsteps would be all right if a young fellow could af- ford to lose so much sleep. John Old, the well-known insurance man, returned last week from Detroit, where he attended the insurance con- vention. Dr. McCandless, the well-known radio fan, is an authority on the radio, having tried nearly every make be- fore deciding on what he considers the best set on the market. The doctor got the bug two years ago, but was determined to make a study of the radio and his many friends are profit- ing by his experience. George Shields of the Shields Gro- cery, at Algonquin, is contemplating opening a grocery store in Chicago, which will be run as a branch store. George has made several visits to the Windy City and has a few new ideas whch he may put into practice. He is convinced there is still plenty of room for more groceries there. If the deal goes through he will be the first grocer from here attempting such a move. W. Phelps, of Shelldrake, has open- ed a general store, which will be the only store there, the Bartlett Lumber Co. having moved its stock to the Soo, where it is being sold at auct-on. The well-known lumberman, D. N. McLeod, of Newberry, has gone into the poultry business on a large scale. Dan, as he is known throughout Cloverland, was one of the lumber kings for many years. He is a true Op- timist, with a smile under any condi- tion. He enjoys a good story and tells many on hmself. During the tight- ness of the money market, when the local banks felt the shortage, he went to Minneapolis for a few hundred thousand, giving a check for a pur- chase. When the party asked him if the check was good, he replied, “Do you think I would come all the way to Minneapolis to pass it if it was?’ He is now getting along in years, but looks as if he will enjoy many more. Maybe those folks who always want to be on the side of the majority for- get that the majority of people are dead. William G. Tapert. —_—__»2o_ A Barber Named Max. When I was in Philadelphia recent- ly a barber named Max shaved me. I know his name is Max. I know he has a wife and two “kids,” as he put it. I know he and his wife don’t get I know he works for a mean man. I know there’s nothing in the barbering business anyway. I along so well. know he has wandered about the coun- try a good bit, from job to job, and hasn't ever been given a square deal anywhere. How do I know all these things? He told them to me—and more. In- cidentally, while he was playing his own chin orchestra, he cut me. That isn’t important, except that it may give you some idea of how good a barber he is. Here’s the point: The fellow who is always complaining about the world would do well to look into his mirror to find the root of his troubles. If you go through life expecting to be short-changed, you will be. If you see only faults in your fellowman, he is pretty likely to pick a few flaws in you. Our job is what we make it. Wheth- er you are writing books or shoeing horses, you will get out of your work pretty much what you put into it. C. S. Baox. I have not yet found any- thing in their service sub- Mr. Stowe Says ject to criticism. Our Collection Service must make good to you or we will. DEBTORS PAY DIRECT TO YOU AND ITS ALL YOURS. Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. 208-210 McCamiey Blidg., Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones | Citizens, 4212 Detroit Congress Building THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass. All kinds of Glass for Building Purposes 601-511 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. GRAND RAPIDS LABEL CO. Manufacturers of GUMMED LABELS OF ALL KINDS ADDRESS, ADVERTISING, EMBOSSED SEALS, ETC. Write us for Quotations and Samples GRAND RAPIDS MICHIGAN One Simple Food That Will Increase Your Sales When you secure a customer for Yeast-for-Health you have a reg- ular visitor to your store. When she calls you can tell her the other food requirements of her family. Then, too, Fleischmann’s Yeast promotes health and healthier cus- tomers need more food. To get your share of the increased busi- ness that Yeast will bring, show your package display. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE A good seller A splendid repeater HOLLAND RUSK AMERICA'S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan an ve 24 ‘COMMERCIAL TRAVELER News and Gossip About Michigan Hotels. Detroit, Dec. 29—The other night I was the guest for dinner of the man- agement of Webster Hall, the recently installed bachelor club hotel, in this city. This institution combines all the qualities and advantages of a _ high- grade club, and bestows them upon the public at moderate hotel rates. In other words, while you can only se- cure entrance on the very best of recommendations, once there, you have every comfort and convenience, with- out the payment of excessive club dues and assessments. Its 800 rooms are fully equipped with every modern requirement. It is provided with bowling alleys, billiard rooms, extensive plunge baths, most sumptuous reading and lounging rooms, |_braries and cafe service. Table d’hote meals are supplied at nominal rates, accompanied by a first- class orchestra, and dinner dances are featured every evening. Another surprising thing to be men- tioned is the fact that from the very opening, early in the year, Webster Hall has been a financial success, in a c.ty already overburdened with hotels and bachelor apartments. To R. L. Morsena, its manager, must be given credit for this satisfactory state of affairs. This gentleman, who will be remembered as connected with the management of Hotel Vincent, Saginaw, some years ago, has for some time past been interested in club man- agement in some of the larger cities, and brings to this institution for the benefit of its patrons, a fund of ex- perience of incalculable value. Webster Hall is well worth a visit from every hotel man in Michigan. It .s an educator in itself. The Book-Cadillac Hotel, which has been the Mecca of Michigan hotel men this week, is beyond doubt one of the most pretentious as well as hospitable public institutions in the West, if not in the entire country. I have heretofore at length given a description of the various details of its construction, consequently what I say now will apply more particularly to its operation. At the outset, Roy Carruthers, its president and managing d.rector, gath- ered around him a corps of executives the like of whom has never before been in contact with a discriminating public. From the time you enter its portals your personal comfort is the one best bet of the institution. You are not left to vourself to discover that you are regarded as special guests of the hotel, but you are met by agreeable and com- petent assistants who, without osten- tation, show you that there is 2 de- sire to give you every attention and the very best service that experience can provide. Its lobby and public rooms are ar- tistic to the nth degree; its guest cham- bers are magnificent in their simplicity and the many little attentions shown you do not smack of servility, but rather of a desire to make you feel that you are not a stranger in a strange land. I am glad the members of the Michi- gan Hotel Association have had a real opportunity of becoming acquainted with this establishment, which is to have so much to do with future Michi- gan history and its personnel. And while I think of it, our own “Billy” Chittenden, who has had so much to do with Michigan hotel af- fairs, especially on account of his con- nection with the management of the old Russell and Pontchartrain Hotels, and is now resident manager of the Book, assured the writer that the an- nouncement that they provide rooms as low as $4 and $5 is not only correct, but that they have many of such apartments; in fact, this rate app}es MICHIGAN to fully 50 per cent. of their guest chambers. The real facts being that all charges at the Book-Cadillac average practical- ly the same as in other institutions known as first-class. Some time ago I sent an invitation to Reno G. Hoag, Hotel Lafayette, Marietta, Ohio, to be with us at the Detroit meeting. Mr. Hoag is well- known to the Michigan fraternity in hotel operations in this State and is one of the charter members of the Mich.gan Hotel Association. I regret to say that on account of a recent illness he cannot be present. But in a long letter received from him he reassures us of his fidelity to his old friends, and enlarges particularly on the marvelous growth of our organiza- tion, which. started at Kalamazoo twelve years ago with a_ handful of members and has now passed the 400 mark. Reno suggests that while at present he is only scoring 6624 physically, he .s on the gain, and the future looks hopeful. His Michigan friends all wish him well. Anent the fact of the rehabilitation of the Hotel Burdick, at Kalamazoo, I am reminded of some historical data concerning that institution which I gathered some time ago, suggested by the desire of our late lamented friend and companion, John D. Martin, who desired to see the annals of Michigan hotel activities gathered in book form. Construction of the or-ginal hotel on the site of the New Burdick was start- ed in 1850. The building was erected by Fr-ncis Dennison in 1853. It was a building 70 by 100 feet, four stories high and of brick consiruct-on and cost approximately $12,000. This hotel was leased to Clapp & Budd who opened the place. In 1855 Dennison took over the management of the hotel, but a year later it was sold to Horace Mower. Joseph Miller pur- chased the property shortly after this, but died in 1858 and his widow sold it to Mrs. Badger, after which it was operated by H. F. Badger and her son, whose popularity had much to do with its subsequent success. Extensive additions had already been built, including a dining room and a narrow West wing. By 1880 the in- vestment had grown to $50,000. At the tme of the Burdick Hotel fire in 1909, it was known as one of the leading establishments of Southern Michigan, over 190 guests being regis- tered at the time of its destruction. What is now known as the New 3urdick was formally opened with a banquet on the n-ght of Sept. 21, 1911, when William Howard Taft, then President, delivered the principal ad- dress. The hotel was not entirely com- pleted at that time, but construction was sufficiently advanced to permit of the use of the main din ng room. Walter J. Hodges, now president and general manager, assumed control in 1913. As the Hotel Association does not hold its first meeting until Monday evening, and the editor must have his copy on Monday morning, a detailed report of the meeting will be published next week. It is permissible. however, at this time to say that all indications point to one of the most largely attended of our conventions, and the program is of such a character that it is bound to be of interest and instructive alike to the big and the smaller operator. And the entertainments are most cer- tain to prove attractive. frank 5. an You can fool some of the people all of the time and all of the people some of the time, but you can’t fool the tax assessor anv of the time. ———_s-- It is a sign of mental strength to see both sides. The small mind lets its prejudices govern its conclusions. Verbeck. TRADESMAN December 30, 1925 The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager HOTEL HERMITAGE European Room and Bath $1.50 & $2 JoHN Moran, Mgr. Columbia Hotel KALAMAZOO Good Place To Tie To HOTEL RICKMAN KALAMAZOO, MICH. One Block from Union Station Rates, $1.50 per day up. | JOHN EHRMAN, Manager HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprieto: HOTEL CHIPPEWA MANISTEE, MICH. HENRY M. NELSON, Manager European Plan, Dining Room Service 150 Outside Rooms $1.50 and up 60 Rooms with Bath $2.50 and $3.00 WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Muskegon see Mgr. Michigan The Management HOTEL PHELPS GREENVILLE, MICH. wishes you a MERRY CHRISTMAS and a HAPPY NEW YEAR CODY CAFETERIA Open at 7 A. M. TRY OUR BREAKFAST Eat at the Cafeteria it is Cheaper FLOYD MATHER, Mgr. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES } 2°50 up with bath CAFETERIA IN CONNECTION NEW BURDICK In KALAMAZOO, MICHIGAN is the famous The Only All New Hotel in the City. In the Very Heart 250 Rooms—150 Rooms with Private Bath—European $1.50 and up per Day RESTAURANT AND GRILL—Cafeteria, Quick Service, Popular Prices Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mor. : Fireproof of the City Construction Representing a $1,000,000 Investment 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ Rates $1.50, $2, $2.50 and up per day NEWEST HOTEL The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. Excellent Culsine Turkish Baths With Bath $2.50 and up. WHEN IN KALAMAZOO : Stop at tne J \ Be Ge : Leal American Zrotel Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, f -- Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS Rooms with bath, doubl! None Higher. : — ee 150 Fireproof Rooms Rooms with bath, single $2 to $2.50 < — December 30, 1925 MICHIGAN TRADESMAN 25 MEN OF MARK. M. K. Sabin, Representing the Palmer Construction Co. Monroe K. Sabin was born on a farm near Gull Lake, in Ross township, Kalamazoo county, Aug. 5, 1878. His antecedents were Scotch on his father’s side and English on his mother’s side. He worked on his father’s farm sum- mers and attended country school winters, until he was old enough to at- tend the high school of Augusta, where he completed the eleventh grade at the age of twenty-one years. He then left for New York City with the avowed intention of making his fortune. He immediately learned the photographic business and devoted three years of faithful service to that industry. At the age of 24 he returned to Michigan locating at Battle Creek and entering the employ of the Sherman Manufac- uring Co., manufacturer of brass goods During the seven years he was with this house he learned the trade of pat- tern maker. He then devoted three years to the real estate business and four years to the sale of automobiles Monroe K. Sabin. for the Buick Motor Co. He then formed the Sabin Buick Agency and conducted the sale of automobiles on his own account for four years. He then returned to the real estate busi- ness for a year, when he decided to take up another line of business and came to Grand Rapids to accept a po- sition offered him by the Palmer Con- struction Co., which had just then started on the construction of the Com- munity mausoleum on M 16, three miles East of the city limits. He has been so successful in exploiting the sale of crypts and apartments in this mausoleum that he has been sent to Flint to take charge of the sale of crypts and vaults for the new mau- soleum the Palmer Construction Co. will conduct in that city in the near future. The good people of Flint will find Mr. Sabin in every way trust- worthy and need have no fears that he will not deal fairly and generously with them in the creation of a beautiful building which will be a monument to the dead for all time to come. Mr. Sabin was married in New York in 1900 to Miss Margaret Farrell. They have one daughter, Gertrude, who is now attending public school at Battle Creek. The family reside in their own home at 150 West Van Buren street. Mr. Sabin is not a member of any church or fraternity. He is essentially a home man in all that the word im- plies. He does a little fishing and a little hunting and drives his automobile with great care and exactness. He attributes his success to keeping ever- lastingly at it. ee . Live Notes From a Live Town. Onaway, Dec. 29—Peter Gagie, senior member of the firm of Gagie & Kramer, retail merchants of our city, passed away at the University hospital, at Ann Arbor, shortly after noon last Friday. Mr. Gagie had been in ill health for the past year and on Nov. 29 he went to the hospital for treat- ment. Thursday he underwent an op- eration for goiter and never rallied from its effects. Mr. Gagie has been actively engaged in business in Ona- way for ten years; a man of pleasing disposition and during his ten years of residence among us made a wide circle of friends. In his business life he enjoyed a reputation of unquestion- able honesty that won him the good will and confidence of all. Our popular grocer, W. B. Haskin, has adopted a method of escaping the responsibilities connected with the holiday rush by taking an enforced va- cation and being confined to his room with a severe attack of pleurisy. This is the second week that he has been missed from his place of business as well as his usual sect on the city com- mission and at his desk in the capacity of member of the board of education. Everybody misses a man as popular and active as brother Haskin and we only wish him speedy recovery and a fresh start for the New Year, especial- ly as by virtue of his office he becomes our Mayor this coming Spring and we are looking forward to an administra- tion that will be of much importance to Onaway. The beautiful blanket of snow which fell just in time to make it a real old time Christmas was welcomed by all. In spite of the large number of cars there is also a liberal display of sleighs and cutters and with their merry jingle of bells help to carry out the Christ- mas spirit. To this is added the ever present small boys with their dog sleighs; dogs of all sizes and breeds all taking part and doing their share towards increasing traffic. Will M 10 keep its roads open for traffic this Winter? It remains to be seen. So far the roads have been per- fect, even better than during the Sum- mer, but we are fearful of results when some of our usual blizzards appear and fill the big cuts to a depth of several feet: when even the railroads have been out of commission for days at a time. But, that may be quoting the exceptions and may be the means of some kind of an invention that will yet surprise the most skeptical. The annual election of officers of the Community Council takes place at the City Hall Jan. 7. Considerable interest is being taken in this organization, in- asmuch as it is composed of public spirited citizens representing every fraternal, religious and social society in the city, each and every one being represented. The good work that has been accomplished has been the means of helping many a poor family and sup- plying them with the necessary com- forts of life: it has also been the means of creating a community spirit that has brought people closer together and preventing strifes and differences. On- away is a community of thrifty, ener- retic people, busy people all interested in one common cause, the uplifting and betterment of everyone and helping to make Michigan and especially Onaway a better place in which to live. Squire Signal. Finds Substitute For White of Egg. Cambridge, Mass., Dec. 28—A new protein food made from beef serum which has the characteristics of and can be used as a substitute for the white of eggs has been developed by Prof. J. W. M. Bunker in the biolog- ical laboratories of the Massachusetts Institute of Technology. The food, which is made from the globulin and albumin content of beef serum, is produced in the form of a powder, golden in color, which is odor- less and has excellent keep.ng quali- ties, it is announced. The discovery was made during vitamine tests and Professor Bunker demonstrated its nutritive value by making it the sole protein in the basal diet of guinea pigs and white rats which thrived on the food. A quantity of the new food equal to the amount of albumin in an egg cost- ing 8c can be made, experiments show- ed for less than %4c. Experiments over a long period in which various baking tests were made show that the serum protein fulfills the requirements of 2 food substance that is rich in energy, readily utilized by the body, wholesome entirely practical as an ingred-ent in prepared foods and can be satisfactorily used as a substitute for egg whites for all ordinary purposes, the announce- ment set forth. Further experiments on a_ larger scale are expected to demonstrate the far-reaching nature of the discovery. Fe-mented egg albumin to the amount of nearly 4,000 tons is imported annual- ly from China, where the product is often made under unsanitary condi- tions, it is pointed out. The imported product also is expensive. The new serum albumin can be produced econ- omically, according to Professor Bun- ker, under the most rigid sanitary con- ditions. Professor Bunker’s study of the new serum protein indicates, that other beef products containing useful amino acids and iron in organic comb-nations may soon be developed as a food, and for use in medical and technical fields. The announcement states that it is already assured that by-products of beef serum will have manifold uses in preparing medicines, manufactur.ng water-proof substances, adhesives and probably plastics and in painting. Extension of its use in finishing and dyeing leather is also cons:dered likely. The process by which the new food is produced includes separation by cen- trifugal force and clarification before the serum a straw colored liquid, is re- duced to a golden powder by spraying through a fine nozzle into a revolving drum, in which a blast of hot, dry air removes the water content. Cooking experiments showed that the product imparts no taste when used for culinary purposes. The announce- ment states that it may be mixed with yolks of eggs, of which there is a sur- plus on the market to make omelets and scrambled eggs, that it may be mixed with water and beaten to a stiff foam, that produces cakes of finer tex- ture than whites of eggs and may be used for icing. ———_.+<+—__—_ Gabby Gleanings From Grand Rapids. Grand Rapids, Dec. 29—The pro- duce houses of Grand Rapids are plan- ning to get together on the East Side of Ellsworth avenue, just South of Bartlett street. The lots in that block are 141 feet deep, running back to the railroad tracks. Ellis Bros. Co. has purchased 110 feet on the corner; Moses Dark & Sons have purchased the next 48 feet and Besteman & De Meester have purchased 62 feet next South. There is another 55 feet left in the block, but it is held so high by the owner that no one appears to be will- ing to pay the price. The three houses above named propose to erect one two- story brick building, making room for themselves, the Vinkemulder Co., Abe Scheffman and D. L. Cavera & Co. John A. Higgins (Watson- Higgins Milling Co.) and family leaves next Monday for Bradenton, Florida, where they will spend the winter. John will have an automobile this winter and will spend much time touring Florida. E. H. Lucas has engaged in the hardware business at Perrinton. The Michigan Hardware Co. furnished the stock. Will G. Cooke (Worden Grocer Co.) has been under a heavy strain for the past four weeks on account of the ill- ness of his wife. Mrs. Cooke under- went a major operation at Butterworth hospital about four weeks ago and sev- eral times since that time her life was in jeopardy. The contract for the new building for the Curtis Creamery Co. has been awarded. The building will be con- structed on Eugene sreet, between Jef- ferson and Cass avenues and is 40x90 feet in size and one-story high. The construction is fireproof with concrete floors and with all the side walls made of load bearing glazed surface in and outside hollow tile. The front is faced with dark brown rough faced brick made in rake joints with terra cotto trimming. All the fenestration is in steel ventilator type windows. The building provides space for three trucks besides the usual refrigerator and creamery apparatus. Contract calls for comnletion by Feb. 1. —__—_.-> Two Business Changes at Busy Boyne City. Boyne City, Dec. 29—T. P. Tyrell, who has conducted the Princess theater for the past ten years, got tired of working nights and Sundays and has sold his picture house to Heaton & Worthing. If Tom is as successful in attracting trade to the New York Store as he has been in the theater he has the assurance of a good thing. He has bought the stock of W. Wolfson, ready to wear garments, which was started two years ago un- der the name of the New York Store, and has enjoyed very good trade since its establishment. Tyrell has abundant faith in Boyne City’s future. }. B. Tryon has sold his interest in the Wales street restaurant and has moved to the Riverside Hotel, which he has been rebuilding and refitting. Mr. Tryon will open a popular price hotel and boarding house, something the town has needed for several years. He has a good location on the river, at the foot of River street and overlook- ing Pine Lake, and is prepared to make his guests comfortable and contented. Boreas has made his annual holiday visit and his able assistant, Jack Frost, is in command and doing a good job. One by one the festive flivver has given up the ghost and hibernated. Not only the flivvers have laid down. The more aristocratic cars have called it a full season and retired. Every year we hear of “keeping he roads open all winter,” but when the test comes, he game is not worth the candle and we have to fall back on old Dobbin. When our country was covered with forest, it was not much of a trick to keep roads open in winter, but now that the most of it is as clear as a bald head, it is a different matter. Our snow is like powder and light as feathers. The wind picks it up and carries it for miles. The first little cut catches it and is packed full in short order. This is the land of the snowmobile. Charles T. McCutcheon. \ Hotel , Whitcomb Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN 26 DRUGS Board of ee ier, Cec ri March 16, Old English Garden Perfume Sachet. Calamus Root -------------- 1 fh. Lavender Flowers ----------- i wb. Marjoram ------------------- lL wh. MICHIGAN eames — For Spongy Gums. QD 4 HEenNZOIc acid --------------- > Tick chatasy 5 Witch Hazel water ______-__—__ 0 E 4 ——__»>>>—__—_ Frozen Eau de Cologne. Melt 45 parts of stearin, then add sodium carbonate (to sapon- ify) and 95 parts of eau de Cologne, 0.5 part of and heat for an hour in an autoclave Coloring may be added if required. When nearly cold the compound is poured into glass moulds and allowed to set. >.> Paint For Metal. Agger 12 oz. Ashphaltum ------------------ 2 oz. Boted Guseed of —_____ \% pt. Roca 222 Z az. On of tnepentie —_-___ 16 oz. Melt the amber and ashphaltum, add the oil and rosin and when nearly cool the turpentine. —_—__ >< -———_— Soda Mint Liquid. Sodium bicarbonate —-_---__--__-_ Z dts. Aromatic spirit of ammonia ----2 drs. Peppermnt enough to make _---8 oz. Mix. Dose: 1 teaspoonful. TRADESMAN Sales of Aspirin Restricted. Lansing, Dec. 29—After Jan, 1 aspirin can no longer be retailed ex- Cope in licensed drug stores where istered pharmacists are employed. an. to sales in licensed is decreed in the tenth re- : of the pharmacopoeia of the i States, effective New Year’s Revisions are made by a convention of drus experts. jeral Pure Food and Drug Act jesignates the U. S. P. as the wh.ch all drugs must com- its introduction about thirty , aspirin ae been classed by Pp. the same as patent and med icines which could be id of store. The U. vyent.on, which supervised effective Jan. 1, adopted n official preparation. The f all official preparations is re- stricted to Lcensed drug stores. Herbert H. Hoffman, 1 Board of Pharmacy. stores ———_> o> Discontent a Spur To Activity. i Dec 29—Why are so discontented with their Galilee should praes time and ighteousness, who would pass side and say him und empires, i scover new may be better times, financially, maintained by inhabitants. No hts business suc- always the dis- sphere is always amount of dyra- can’t all be with turkeys sn’t satisfied. when ranging above irk per bushel soften it of eas soil tiller. Why? e it is the nature of man pound, i o e coal diggers have ‘a on a strike over some nflicted on them bv The main stay to all interests. is because deacand a high salary to workingmen continually the boiling point. Ly months of idleness, with of millions in wages, the min have, lee subsisting on soup and grub furnished by charity, come to their senses, and really suggest a settlement of some sort, so they may again earn wages to support their i eems the boot is on the other just now, and it is not at all pleasant seeing their own families suf- fer, as others have suffered because of the lack of sufficient fuel to warm their homes. Chickens often come home to roost, and some of them, no doubt, will be found parking on the roosts of both employer and employe, each side car- ing not a hoot how much the fuel buy- ers suffered. Discontent is the great fulcrum that moves the world. A prosperous year without a strike in some lines would, indeed, be a novelty. Perhaps the nov- elty of this anthracite debacle may last more than a single year. Lessors are learned, at such times which make their impress, and had those who seem to care not how their neighbors suffer been less thoughtless, this long agony of coal deficits could not have happened. A perfectly contented people would be a more or less unfortunate lot, since it is the incentive of discontent that December 30, 1925 urges men to do their best for the advancement of their condition. Some- times they make mistakes, but it is better to do this than to sit idly down and rema.n content as the pigs in their line of environment. Idle pleasures work only ill. It is the worker for better things who wins the prize in the long run and comes nearer to reaching the position ap- pointed by God for his upbuilding. Every great work in this world has been wrought because of inspiration. Workers, not idlers, make the best nature builders in this world of ours. The vast universe is a part of the great God’s handiwork, not the inspiration of idleness and slothful plodding. Were a people content, that people would never rise above mediocrity in the great march of human events which have crowned the better nations of the world. Discontent leads to exploration and advancement along every line of procedure known to the human race. The savage races of the earth are plodders, content to live as the lower animals, from hand to mouth, with no intelligence above the most primitive of created things. Even though contentment is better than wealth, the fact remains that a certain amount of unrest with condi- tions leads to the betterment of the human family. We have only to go back to the American Revolution to note that but for the discontent of the colonies there would have been no separation from Great Britain, and the pre-Revo- lutionary conditions might still exist. Discontent of the colonists brought about action on the part of colonial America from the power of the mother country, and that discontent has sav- ored more or less since that time, coming down to the days of slavery when the righteous ire of the free citizens of the North and West made open break with the slaveholders, and brought about a rebellion that was an expression of the discontent of the time with human bondage. Sometimes a_ strident discontent leads to a change of political policies which does not always bring the hap- piest results. Nevertheless, these changes have been a factor in our politics which brings the individual down to an accounting with the powers that be. Too often the change does not bring about the desired results, and therefore new causes for discon- tent arise, and once more the restless masses, urged on by oft times hyster- ical leaders, make a further move to right conditions. No matter what the condition of the country, there is never that content- ment which brings peace and happiness as one would suppose might be. We are indeed a restless people, ever on the alert to start something for either the betterment or disparagement of mankind. Old T-.mer. —__sos———_ Before the Days of Liberal Meth- odism. Five-year-old Ethel’s parents had gotten as far (with their home circle) as playing and singing the popular airs of the day! A “children’s concert” was taking place one Sunday evening at the church. At the request of the happy- faced minister, each child had mem- orized a Biblical quotation, and at his request each, one after the other, gave one that pleased their elders very much. It was Ethel’s turn. “Well, Ethel,’ asked the parson, “have you a Biblical quotation for me?” “Yes, sir,’ was Ethel’s pert reply, and, looking the parson directly in the eyes, she said:—“Could you be true to eyes of blue if you looked into eyes of brown?” December 30, 1925 California psychologists have chosen a group of 1,000 of the “most gifted” children of the State and plan to raise several millon dollars for their edu- cation in a special school. theory of the scheme is that at present we lavish educational opportunity on dullards and on mediocrity. come of the experiment will be ob- served with interest. these matters are aware that flowers of character, culture and singular tal- ent often bloom amid 3ut experts in most the most The basic The out- pitious surroundings. brilliant MICHIGAN resolute effort of the will. unpro- minds in literature and art is rev-ewed, it will be seen that many of the leaders in the quest of truth had a frail physique, a poor home, a meager education, per- haps a combination of these disadvan- tages, and triumphed over them by It is often observed, moreover, that children ac- counted unusually bright have been given every chance and have sorely dis- appointed the expectations entertained of a successful career. If the history of science, a Cal il i i ihe he le ll lhe abe al lp ihe lg le RAE Michigan ‘Greetings We extend to our friends and customers our Hearty Good Wishes for the HOLIDAY SEASON and may the NEW YEAR bring an abundance of Happiness and Beet Hazeltine & Perkins Drug Co. Grand Rapids PEPPER AA RA A A PG A ; : Y ‘ : : ’ : Y * Handle Reynolds Shingles @ For Profit and Satisfaction e LAMAZOO DETROIT ll CANDY CORP. > owosso MUSKEGON GRAND RAPIDS KA | A.R.WALKER TRADESMAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market Acids Boric (Powd.) -. 15 @ 28 Boric (Xtal) _--. 15 @ 2% Carholic __... 37 43 Citris 5S 70 Muriatic --..-.. 3% 8 Nittic 9 15 Oxzalie 15 26 Sulphuric —------ “s 8 Tartaric ........ 40 50 Ammonia Water, 26 deg. __ 08 @ 16 Water, 18 deg. .. 07 @ 13 Water, 14 deg. -. 06 @ Ill Carbonate -...-- 20 @ 2% Chloride (Gran.) 10%@ 20 Balsams Copaiba ..__-_.. 90@1 #0 Fir (Canada) -. 2 55@2 80 Fir (Oregon) .-_ 65@1 00 Pera O0@3 25 fon -. 3 W@2 25 Barks Cassia (ordinary) 25 30 Cassia (Saigon)... 50 60 Sassafras (pw. 50c) @ 58 Soap Cut (powd.) ite a 18@ 26 Berries Cuneh @1 00 nish 2... @ 25 agupsper =. 81%4@ 20 Prickly Ash ---. @ 75 Extracts Licorice ....----. O@ 65 Licorice powd. -.. @1 00 Flowers Arnica —.........--- 25@ 30 Chamomile Ger.) 30@ 36 Chamomile Rom. -. be Gums Acacia, Ist ...-. 50@ 55 Acacia, 2nd --...- no 50 Acacia, Sorts -.. 20 26 Acacia, Powdered 356 40 Aloes (Barb Pow) 25 35 Aloes (Cape Pow) 25 35 Aloes (Soc. Pow.) 65 10 Asafoetida --~--- 60@ 60 POW. 22 76@1 00 Camphor ....... 1 05@1 10 Guatse: ..2 @ 90 Guaiac, pow’d -- @ 1 00 Hine ie @1 10 Kino, powdered 1 20 Myrrh: .___.___ 60 Myrrh, powdered 65 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Sheliac ... 90@1 90 Shellac Bleached 1 00@1 10 Tragacanth, pow. 1 75 Tragacanth -.-- 1 76@2 25 Turpentine -_---- 25 Insecticides Arsenic ........ 15 25 Blue Vitriol, bbl. 07 Blue Vitriol, less 08 15 Bordea. Mix Dry 12% 85 Hellebore, White powdered -._-.. 20@ 30 Insect Powder _. 40 65 ad Arsenate Po. 17 30 Lime and Sulphur Dry 23 Paris Green 23 89 Leaves Buchu -....-.__ 1 <— a] Buchu, powdered 1 36 Sage, Bulk --.-.- 25 30 Sage, % loose --. 40 Sage, powdered__ 35 Senna, Alex. __. 50@ 15 Senna, Tinn. -... 30 35 Senna, Tinn. pow. 25 35 Uva Ural ........-... 20 25 Olis Almonds, Bitter, TUG we 7 50@7 16 Almonds, Bitter, artificial _.---- 3 00@3 25 Almonds, Sweet, true ___-._____ 1 50@1 80 Almonds, Sweet, imitation -.._ 1 00@1 25 Amber, erude .. 1 60@1 75 Amber, rectified 1 75@2 00 Anise ...------. 1 50@1 75 Bergamont .... 9 00@9 26 Cajeput -....--_ 1 50@1 76 Casaia 2 4 75@5 00 Castor 1 70@1 95 Cedar Leaf _... 1 50@1 75 Citronella ...__. 1 25@1 50 Cloves 8 0@s 25 Cocoanut ....... 35 86 Cod Liver —---.. 1 90@2 40 Croton —......-. 2 00@2 25 Cotton Seed __-. 1 30@1 50 Cupete .._. 00@7 85 Eigeron __------ 9 00@9 25 Eucalyptus --.-- 1 25@1 50 Hemlock, pure. 1 78@2 90 Juniper Berries. 3 50@3 75 Juniper Wood . 1 50@1 75 Lard, extra _.. 1 66@1 8°” Lard, No. 1 --.. 1 40@1 60 Lavendar Flow_. 8 60@8 75 Lavendar Gar’n 85@1 20 Lemon .. 3 50@3 7b Linseed, bid. bbl. @1 10 Linseed, raw, bbl. -_.@1 07 Linseed, bid. less 1 17@1 30 Linseed, ra. less 1 14@1 27 Mustard, artifil. oz. @ 35 Neatsfoot -..... 1 36@1 60 Olive, pure .... 3 756@4 60 Olive, Malaga, yellow .... 2 75@3 00 Olive, Malaga, green ...._....... 2 75@3 00 Orange, Sweet —. 5 00@5 25 Origanum, pure 60 Origanum, com’) 1 oi 20 Pennyroyal -... 4 00@4 25 Peppermint __ 35 00@35 25 Rose, pure .. 13 60@14 v0 Rosemary Flows 1 25@1 506 Sandalwood, E. | AG ae 10 50@@10.75 Sassafras, true 1 75@2 00 Sassafras, arti] _ 90@1 20 Spearmint -. 19 50@19 75 Sperm 2. 1 bu@1 76 TORREY oo ee 10 00@10 25 ac, OSE ... 3. bu@ 66 Turpentine, bbL .. @ 99 Turpentine, less 1 06@1 19 Wintergreen, leaf .. 6 00@6 25 Wintergreen, sweet hivreh 2... 3 00@3 26 Wintergreen, art_. 75@1 00 Wormwood __.. 8 00@8 25 Wormwood __.. 9 00@9 25 Potassium Bicarbonate -...- 35@ 40 Bichromate --.-_. 16@ 25 Bromide ......... 69@ 85 Bromide _....... 544@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. Gf Ste) 16@ 25 Cyanide ......... 30@ 0 Iodide 4 66@@4 86 Permanganate .. 20@ 30 Prussiate, yellow 65@ 76 Prussiate, red -_ 1 00 Sulphate: —.. 35 40 - Roots Alkanet _..2... 30@ 3 Blood, powdered. 35@ 40 Calamus =... g6@ 60 Elecampane, pwd 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered —___ 30@ 35 Ginger, Jamaica 60@ _ 65 Ginger, Jamaica, powdered _.... 45@ 50 Goldenseal, pow. @7 bu Ipecac, powd. —. 3 75@4 00 EAcorice ___.._.__ 35 40 Licorice, powd. 20g 30 Orris, powdered 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd. 1 00@1 10 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground —......_ 1 00 Sarsaparilla Mexican, ground ......... @1 26 Seu: oe 40 Squills, powdered 60 710 Tumeric, powd. 20@ 25 Valerian, powd. @ 76 Seeds Anise: 2g 365 Anise, powdered 35 40 Bird, is... 13@ 17 Cangry . ee 20 Caraway, Po. .30 25 3 Cardamon ------ 3 60@4 00 Coriander pow. .30 .20@ 3% Dil 18@ 25 Fennell ~...-.---- 25@ 40 oe ~~ 08@ 15 Flax, ground _... 08@ 16 Foenugreek pow. 15 25 Heme: .o-..... 15 Lobelia, powd. -. @l1 25 Mustard, yellow_. 17@ 25 Mustard, black .. 20@ 26 PORBY ....cnkee 22@ 26 Quince ....-... 1 60@1 76 Hane 2.2... 5@ 20 Sabadiiia ........ 35@ 45 Sunflower -..... 11%@ 15 Worm, American 30@ 40 Worm, Levant -.5 00@5 25 Tinctures Aconite ...-..... @1 80 Aloee 26 @1 45 Arnica § .....___. @1 10 Asafoetida -_--.- @2 40 Belladonna ------ @1 35 Benzoin -..-..--- @2 10 Benzoin Comp’d @2 65 Buchy ......__.- ¢; 55 Canthraradies -.. 2 38 Capsicum -_-~.-- @2 20 Catechu ........_ @1 15 the day of issue. Cinchona -.-.--~- @32 16 Colchicum ------ @1 80 Cubebsa —......- @3 0 Digitalis ......-- @1 80 Gentian —_......... @1 35 Ginger, D. S. -- @1 80 Gusias |... @2 20 Guaiac, Ammon. @32 00 lodine _.........- @ % Iodine, Colorless @1 60 Iron, Clo. ....-—- @1 36 Kino ..........._. @i 40 Myrth) ..4.... @2 50 Nux Vomica ---- @1 66 Ostum @3 50 Opium, Camp. — @ 8 Opium, Deodors’d @3 60 Rhubarb —..... @1 7@ Paints. Lead, red dry — 15% @15% Lead, white dry 15% @15% Lead, white oll. 154% @15% Ochre, yellow bbl. @ 2% OcLre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Frutty 5@ 8 Whiting, bbl. _ § @ 4% Whiting -.-..-.. 5%@ 10 L. H. P. Prep... 3 05@3 25 Rogers Prep. -. 3 056@3 26 Miscellaneous Acetanalid .2..002 47@ 5b ANU onoe ese nnee os@ 13 Alum. powd. and ground _....... 09@ le Bismuth, Subni trate ...__., 8 54@3 69 Borax xtal or powdered .... 07@ 13 Cantharades, po. 1 50@2 vv Calomel ........ 2 02@2 23 Capsicum, pow’d 48@ 565 Casming =... 00@7 50 Casia Buds -... 36@ 40 Cloves ..--..---. 50@ 66 Chalk Prepared. 14@ 16 Chloroform —.... 519 © Chloral Hydrate 1 35@1 8 Cocaine _.--.. 12 10@123 80 Cocoa Butter _.-. 50@ 175 Corks, list, less _. 40-10% Copperas <...-.- 2 10 Copperas, Powd. 1 Corrosive Sublm 1 65@1 386 Cream Tartar _... $1 38 Cuttle bone ...-.. 40 6e Dextrine —._.... ae 16 Dover's Powder 3 co. ev Emery, All Nos. 10 15 Emery, Powdered 8@ 10 Epsom Salts, bbls. Epsom Salts, less 3% 10 Ergot, powdered —-~ 1 26 Flake, White -.-. 16 20 Formaldehyde, lb. 12 30 Gelatine _....._ 85 00 Glassware, less 65%. Giassware, full case 60% Glauber Salts, bbl. 02% Glauber Salts less 04 10 Glue, Brown --. 30 Glue, Brown Grd 16 20 Glue, white ..-. a 36 Giue, white grd. 5 35 Glycerine ~~ ------ 29@ 560 How 66@ 76 lodine .... 6 ues 90 lodofcem -..... 7 86@7 66 Lead Acetate ~. 20 80 Mace — ~~... 1 45 Mace, powdered _ @1 50 Ménthol ....... 14 50@15 00 Morphine .... 11 18@11 93 Nux Vomica --.. 3 30 Nux Vomica, pow. 17 25 Pepper black pow. 40@ 45 Pepper, White ~- 45@ 65 Pitch, Burgundry 16 Quassia .....--..- 5 Quinine .....-.... 73@1 33 Rochelle Salts .. 30 35 Saccharine ....... @ % Salt Peter -.--.. N@ 22 Seidlitz Mixture 30 40 Soap, green .... 3¢ oe — cast. 232% 26 oap, W — @12 6 Soap, white castile less, per bar —--- 1 45 Soda Ash _....... 3 10 Soda Bicarbonate 3% 10 Soda, Sal _..__. 02%@ 038 Spirits Camphor - . 35 Sulphur, roll -... 3% 10 Sulphur, Subl. --- 04@ 10 Tamarinds ..--- 20 a Tartar Emetic -- 70 16 Turpentine, Ven. 1% Vanilla Ex. pure 1 75@2 % Vanilla Ex. pure 3 50@8 60 Zinc Sulphate — GROCERY These quotations are carefully correcte ing and are intended to be c are liable to change at any time, an filled at market orices at date of purchase. ADVANCED Black Pepper White Pepper orrect at time of going to press. d country merchants will have their orders MICHIGAN PRICE CURRENT d weekly, within six hours of mail- Prices, however, einer I A OT DECLINED Rolled Oats Peanut Butter Veal Peanuts Axle Grease SSE AMMONIA Instant Postum, No. 9 5 00 Beef, 314 oz. Qua. sili. 1 75 Instant Postum No. 10 450 Beef, 5 oz., Qua. sli. 4 35 Arctic, 16 oz. -------- 200 insiain Cereal, No. ® 225 Beef, No. 1, B'nut, sil. ¢ 50 ae, 8 ox 2 © Postum Coresl, No. 1 8 79 Bootsteak & Onions, 8 3 45 Quaker, 36, 12 oz. case 3 85 post Toasties, 368 -- 3 45 Chili Con Ca., 1s 1 35@1 45 “ Post Toasties, 24s -- 3 45 Deviled Ham, %8 --- 2 20 Post’s Bran; 24s ---- 2 70 — a _._ 3 60 amburg @ BROOMS a Onions, No. 8 Jewell, doz .---------~ 575 Potted Beef, 4 oz. --- 1 10 AXLE GREASE 48, 1 Ib. -------------- 4 35 24, 3 Ib. -------------- 6 00 10 Ib. pails, per doz. 8 50 per doz. 11 95 per doz. 19 50 POWDERS 7 oz. tumbler 1 35 Flake, 16 os., dz 2 26 15 lb. pails, 25 Ib. pails, BAKING Arctic, Queen Royal, Royal, Royal. Royal, 5 lb Rocket, BEECH-NUT BRANDS. inet CAMAIO Waa, ST ae eT kya Mints, all flavors ------ = th... Caramels -------------- 710 Sliced bacon, large -- 4 95 Sliced bacon, medium 3 00 Sliced beef, large -— 4 50 Sliced beef, medium - 2 80 Grape Jelly, large --- 4 50 rape Jelly. medium_. 2 74 Peanut butter, 16 oz. 4 50 Peanut butter, 10% oz. 3 10 Peanut butter, 644 oz. 1 85 Peanut butter, 3% oz. 1 20 rrepared spaghetti -- 1 40 Baked beans, 16 oz._- 1 40 Original condensed Pearl 41 Crown Capped ui 4 doz., 10c dz. 8F P24 3 az. 160, ax. 1 28 BREAKFAST FOODS Cracked Wheat, 24-2 3 85 Cream of Wheat, 18s 3 90 Cream of Wheat, 24, nme Pillsbury’s Best Cer’l Quaker Puffed Rice-- Quaker Puffed Wheat Quaker Brfst Biscuit Ralston Branzos ---- Ralston Food, large -- Saxon Wheat Food -- Vita Wheat, 12s ---- Post’s Brands. 4 09 om CO Fm OTD to o Grape-Nuts, 24s ----- 3 80 Grae-Nuts, 100s _--- 2 75 Instant Postum, No. 8 5 40 Standard Parlor, 23 Ib. 8 25 ancy Parlor, 23 lb. -- 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fey. Parlor 26 Ib. 10 50 Toy ------------------ 2 26 Whisk, No. 3 -------- 2 7 BRUSHES Scrub Solid Back, 8 in. ---- 1 60 Solid Back, 1 in. ---- 1 75 Pointed Ends ------- 1 265 Stove Shaker —-------------- No. 50 --------- 2 Peerless ~------------- Shoe No. 4-0 --------------- 2 25 No. 20 .--------------- 3 00 BUTTER COLOR Dandelion, -—--------- 2 85 CANDLES Electric Light, 40 lbs. 3 ios a) . ne Par 2, ide cores fl ay gy 8 udor, CANNED FRUIT. Apples, 3 Ib. Standard 1 50 Apples, No. 10 -- 4 50@5 75 Apple Sauce. No. 10 7 75 Apricots, No. 1 1 756@2 00 Apricots, No. 2 ------ 3 00 Apricots, No. 2% 3 00@3 6 Apricots, No. 10. B 2 Blackberries, No. 10 Blueber’s, No. 2 Blueberries, No. 10-- 00 Cherries, No. ee 50 Cherries, No. 2% ---- 4 00 Cherries, No. 10 --- 14 00 Loganberries, No. 2 -- 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, Sliced 1 Peaches, No. 2 «----- 76 Peaches, No. 2% Mich 3 26 Peaches, 2% Cal. 3 25@3 75 Peaches, 10, Mich. -- 8 50 Pineapple, 1, sl. ---- 1 65 Pineapple, 2 sl. ---- 2 60 P’apple, 2 br. sl. ---- 2 40 P’apple, 234, sli. ---- 2 90 P’apple, 2, cru. ---- 2 60 Pineapple, 10 cru. -- 9 00 Pears, No. 2 -------- 4 00 Pears, No. 2% ------ 4 65 Plums, No. 2 -- 2 40@2 60 Plums, No. 2% ------ 2 90 Raspberries, No 2, blk 2 90 Raspb’s, Red, No. 10 16 00 Raspb’s, Black, No. 19 14 00 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 00 CANNED FISH. Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 ----— 3 50 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 2 3 25 Finnan Haddie, 10 oz. 3 3U Clam Bouillon, 7 02.- 2 50 Chicken Haddie, No. 12 %5 Fish Flakes. small -- 1 35 Cod Fish Cake, 10 0z. 1 Cove Oysters, 5 0%. — 1 Lobster, No. %, Star 2 Shrimp, 1, wet ------ 18 Sard’s, % Oil, Ky -- 5 50 Sardines, %4 Oil, k’less 5 00 Sardines, %4 Smoked 6 75 Salmon, Warrens, %8 2 76 Salmon, Red Alaska 4 10 Salmon, Med. Alaska 3 40 Salmon, Pink Alaska 1 85 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ¢&. 25 Sardines, Cal. -- Tuna, %, Albocore -- Tuna, %4s, Curtis, dos. Tuna, %s, Curtis, dos. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT. Bacon, Med. Beechnut Bacon, Lge Beechnut 3 00 4 95 Beef, No. 1, Corned -- 3 10 Beef, No. 1, Roast -- 2 95 Beef, No. 2%, Qua. sli. 1 85 Potted Meat, % Libby 52% Potted Meat, % Libby 92% Potted Meat, % 90 Potted Ham, Gen. Vienna Saus., No. % 1 40 Vienna Sausage, Qua. 96 Veal Loaf, Medium -- 2 30 Baked Beans Campbells ------------ 15 Quaker, 18 0z. -------- 90 Fremont, No. 2 ------ 1 20 snider, No. i snider, No. 2 ------- 1 26 Van Camp, small ---- 85 Van Camp, Med. --.- 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips 4 10@4 25 No. 24g, Lege. Greed 4 oV W. Beans, cut 2 1 45@1 7 W. Beans, 10 8 00 Green Beans, 2s 1 45@2 25 Green Beans, 10s -. @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 28, Soaked vo Red Kid. No. 2 ------ 1 25 Beets, No. 2, wh. 1 16@z 40 Beets, No. 2, cut ---- 1 2 Beets, No. 3, cut ---- Corn, No. 3, Corn, No. 2, Fan. 1 8e@i 365 Corn, No. 2, Fy. glass 3 26 Corn, No. 10 -- Hominy, No. @ Okra, No. 2, whole — a 00 Okra, No. 2, cut ---- 1 75 Denydrated Veg. Soup a) Dehydrated Potatoes, ib. 46 Mushrooms, Hotels ---- 38 Mushrooms, Choice 8 oz. 48 Mushrooms, Sur Extra 60 Peas, No. 2, E. J. ---- 1 65 Peas, No. 2, Sift, Jane 85 Peas, No. 2, Ex. Sift EK. J 3 26 Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 25@1 45 Pumpkin, No. 10 4 7a@6 00 Pimentos, %, each 12@14 Pimentos, %, each — 27 Sw’t Potatoes, No. 3% 1 66 Saurkraut, No. 3 1 40@1 50 Succotash, No. 2 1 66@32 60 Succotash, No. 2, glass 2 - spinach, No. 1 ----— 1 spinach, No. 2-- 1 60@1 90 Spinach, No. 3-- 2 10@2 50 Spinach, No. 10 00@7 00 Tomatoes, No. 2 1 20@1 35 Tomatoes, No.3 1 75@1 90 Tomatoes, No. 2, glass 2 60 Tomatoes, No. 10 -. 7 50 CATSUP. B-nut, Small —------- 1 90 Lily Valley, 14 os. — 3 60 Lily of Valley, % pint 1 vt) Paramount, 24, 88 ---- 1 46 Paramount, 24, 16s -- 2 40 Paramount, 6, 10s -. 10 00 Sniders, 8 0Z. -------- 1 75 Sniders, 16 0Z. ------ 2 55 Quaker, 8% 0zZ. ------ 1 30 Quaker, 10% 0Z. ---- 1 40 Quaker, 14 0z. ------ 1 90 Quaker, Gallon Glass 13 00 CHIL! SAUCE Snider, 16 0Zz. ------- 3 30 Snider, 8 0Z. ~--—---- 2 30 Lilly Valley, 8 oz. -- 2 25 Luly Valley, 14 oz. -- 8 60 OYSTER COCKTAIL. Sniders, 16 oz. 3 50 Sniders, 8 oz. -----— 3 60 CHEESE Roquefort ~----------- 55 Kraft, Small tins ---_ 1 65 Kraft, American --__ 1 65 Chili, small tins ---- 1 to Pimento, small tins -_ 1 65 Roquefort, small tins 2 25 Camenbert, small tins 2 25 Wisconsin New ------ 28% Losenorn 29 Michigan Full Cream 28 New York Full Cream 33 San Gogo 40 Bik ae TRADESMAN CHEWING GUM. Blue Grass, Baby, 96 _ Blue Grass, No. a Adams Black Jack ---- 65 Carnation, Tall, 4 doz. 6 00 Adams Bloodberry ---- 5 Garnation, Baby, 8 dz. 4 90 Adams Dentyne ----- -- 65 ftvery Day, Tall --—- 5 00 Adams Calif. Fruit ...- 65 Every Day, Baby a 4 90 Adams Sen Sen ----- __ 65 Pet, Tall ------------ 5 00 Beeman’s Pepsin ------ 65 Pet, Baby, 8 02. ------ 4 90 Beechnut Peppermint - 75 Borden's, Tall ------ 5 00 Beechnut Wintergreen - 70 Borden’s Baby —------ 4 90 Beechnut Spearmint --- 70 Van Camp, en) Doublemint ------------ 665 van Camp, Baby ---- 3 75 juley Weal ays — 8s eppermin rigleys —- Spearmint, Wrigleys -- 65 CIGARS Wrigley’s P-K -------- 65 G. J. Johnson’s Brand Zeno .------------------ 65 Gq. J. Johnson Cigar, ‘Teaberry 65 105 __._- 75 00 CHOCOLATE. Tunis Johnson Cigar Co. Van Dam, 10c ------ 75 00 Baker, Caracas, $s -- . Little Van Dam, 6e - 37 50 er, ; oe Hersheys, Premium, Ys 36 Worden Grocer Co. Brands Hersheys, Premium, %8 36 ___ 87 60 Runkle, Premium, %8- 38 aN eS ts tn. 37 60 Runkle, Premium, 1/5s 36 Tom Moore Monarch 75 00 Vienna Sweet, %8 ---- 36 Tom Moore Panatella 76 00 COCOA Tom Moore Cabinet 95 00 ' Tom M. Invincible 115 00 Bunte, %8 ---—--—-—- 43 Websteretts ----—--- 37 5 Bunte, b. _-------- 835 Webster Savoy ---. 75 00 Bunte, a ___... 82 Webster Plaza ------ 95 00 Droste’s Dutch, 1 Ib. 8 5@ Webster Belmont.—-110 0¢€ Droste’s Dutch, lb. 4 5@ Webster St. Reges_-125 0€ Droste’s Dutch, lb. 2 38 Starlight Rouse ---- 0 20 Hersheys, 8 33 Starlight P-Club -- 135 00 Hersheys, 8 Sane ae 00 Huyler ---------—--- Clint Ford ----——--— 35 00 Lowney, %8 ------ Benedicts ---------- 37 50 a whey, ae 5 lb. cans .—- 31 CONFECTIONERY Runkles, %48 34 Doki, 1/68 . Stick Candy Pails Van Houten, Standard -----------— 11 Van Houten. %s ------ 75 Jumbo Wrapped -_.- 19 Pure Sugar Sticks 600s 4 20 COCOANUT Big Stick, 20 lb. case 30 Dunham's 15 lb. case, %s8 and %s 49 Mixed Candy 15 lb. case, %48 -------- 48 15 lb. case, 48 -------- 47 Kindergarten ------— 18 ce LOTHES LINE. . L, O. -------------- ° in French Creams --—-- 17 Hemp, 50 ft. ---------- 225 Gameo 20 Twisted Cotton, 50 ft.175 Grocers -- ge Braided, 50 ft. -------- 2 75 Sash Cord ----------- 4 25 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 HUME GROCER CO. ROASTERS MUSKEGON, MICE Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 70 Nibble Sticks -------- 1 85 Primrose Choc. ------ 1 26 No. 12, Choc., Light - 1 65 Chocolate Nut Rolla — 1 76 Gum Drops Pails Anise Cn aa 17 Citron Gums -~------- 17 Challenge Gums ------ 14 Favorite -------------- Superior, Boxes ------ 24 Pails A. A. Pep. Lozenges 19 A. A. Pink Lozenges 19 Lozenges. Bulk A. A. Choc. Lozenges 19 mi 26 Motto Hearts __..--. 20 Santas 0 Uc gpee7 Malted Milk Lozerges 22 a i autemala --------—- Java and Mocha ---- 51 Hard Goome Bogota —______ 42 Lemon Drops -------- 1 ee 37 O. F. Horehound dps. 19 Anise Squares ----.--- McLaughlin’s Kept-Fresh Peanut Squares -_---- 320 Vacuum packed. Always Horehound Tabets --- 19 fresh. Complete line of high-grade bulk coffees. WwW. F. McLaughlin & Co., Cough Drops Bxs. Chicago : Telfer Coffee Co. Brand Futnam's ------------ 1 35 Hokage 43 Smith Bros. -------- — 1 50 Coffee Extracts M. Y., per 100 ----__ 12 Frank’s 50 pkgs. -- 4 26 Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. ------ 6 Eagle, 4 doz. —----- 9 MILK COMPOUND Hebe, Tall, 4 doz. -- 4 Hebe, Baby, 8 doz. .. 4 Carolene, Tall, 4 doz. 3 Carolene, Baby ------ 3 5 EVAPORATED MILK Quaker, Tall, 4 doz. _. 4 10% Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 488, case 3 90 S Specialties. Walnut Fudge -------- 23 Pineapple Fudge --.--- 31 Italian Bon Bons ------ 19 40 Atlantic Cream Mints_ 31 80 Silver King M.Mallows 1 60 0 Walnut Sundae, 24, 6c Neapolitan, 24, 5e -.-- Yankee Jack, 24, be —- Mich. Sugar Ca., 24, Be Pal O Mine, 24, 5¢ -..- 50 80 8c 80 COUPON BOOKS 50 Economic grade 8 56 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 87 50 Where 1,000 booxs are ordered at a time, special- ly printed front cover is 35 furnished without charge. Quaker, Baby, 8 doz. 4 75 Quaker, Gallon, % doz. 4 7 Blue Grass, Tall 48 _ 4 ie CREAM OF TARTAR 6 lb. boxes ~.---------. 38 December 30, 1925 DRIED FRUITS Appies Domestic, 20 Ib. box N. Y. Fey, 50 Ib. box 16 N. Y. Fey. 14 oz. pkg. 16 Apricots Evaporated, Choice -. 27 Evaporated, Fancy -- 31 Evaporated, Slabs -- 25 Citron 10 Ib. box -~------------- 45 Currants Packages, 14 oz. ---- 15% Greek, Bulk, Ib. ---- 15 Dates Dromadary, 368 --—— 6 76 Peaches Evap. Choice, un, --_. 22 Evap. Ex. Fancy, P. P. 27 Peal Lemon, American ----... 24 Orange, American .---.. 24 Ralsine. Seeded, bulk ~-------- 11 Thompson’s s’dles blk 10 Thompson's seedless, 15 02. .... 12 Seeded, 15 oz. -------- 13% California Prunes 90@100, 25 lb. boxes -@08}4 60@70, 25 lb. boxes @il 50@60, 25 lb. boxes --@12 40@ov0, 25 lb. boxes --@13 30@40, 25 lb. boxes --@16 20@30, 25 lb. boxes --@26 FARINACEOUS GOODS Beans Med. Hand Picked -. 06 Cal. Limas ----- ub Brown, Swedish 07% Red Kidney --------- 12 Farina 24 packages J 60 Bulk, ve- 100 Ibs ~-— 06% Hominy Pearl, 100 lb. sacks — 4 25 Macaroni Domestic, 20 Ib. box 09% Armours, 2 dos., 8 os. 1 80 Foulds 2 dosz., 8 oz. 32 zo Quaker, 3 dos. 30 Peari Barley Chester —----------- -. 4 60 000 es 68 Barley Grits -------- 5 00 Peas Scotch, lb. ------------ 05% Split, Ib. yellow ------ 07% Split green ---------- 09 Sage East India 1 Tapleca Pearl, 100 Ib. sacks —-- 09 Minute, 8 oz., 3 dos. 4 06 Dromedary Instant -- 3 Su FLAVORING EXTRACTS Doz. Doz. Vanilla PURE Lemon 175 _.. % ounce --- 1 76 200 _. 1% ounce --- 2 00 360 --. 2% ounce --- 3 60 350 _. 2 ounce --- 8 50 600 _. 4 ounce --- € 00 3 doz. Carton -------- Assorted flavors. FRUIT CANS Maeon. Half pint -----— One pint -------- One Half | “368 Ssas | 32 ga | 1 | bo Ideal Glass Top. Rubbers. Half pint ----------- 9 One pint -----. So ® One quart -.-------- 1 gallon -----—--- 15 Bsns v as wy oO 60 16 Bsas |. December 30, 1925 GELATINE Sello-O, 3 doz ------ 3 45 Knox’s Sparkling, doz. 2 25 Knox's Acidu’d, doz. 2 25 Minute, 3 doz. 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. ------ 2 55 HORSE RADISH Per dos., 5 oz. ------ 1 30 JELLY AND PRESERVES Pure, 30 lb. pails ---- 3 80 Imitation, 30 Ib. pails 3 10 Pure, 6 oz. Asst., doz. 1 20 Buckeye, 18 0z., doz. 2 20 JELLY GLASSES 8 oz.,, per doz. -.------ 87 OLEOMARGARINE Kingnut, 1 lb. ------ 2716 Kingnut, 2 & 5 Ib. ---- 27 Van Westenbrugge Brands Carload Distributor Nucoa, 1 ib. .-..._._._ © Nucoa, 2 and 5 Ib. -. 27% Wilson & Co.’s Brands Certified - 25 2 _- 20 Special Role -_------- 25% MATCHES Swan, 144 5 Diamond, 144 box _--- 6 60 Searchlight, 144 box 6 60 Ohio Red Label, 144 bx 5 00 Ohio Blue Tip, 144 box 6 60 Ohio Rosebud, 144 bx 6 60 Ohio Blue Tip, 720-1c 4 75 Safety Matches Quaker, 5 gro. case 4 25 MINCE MEAT None Such, 4 doz. -- 6 47 Quaker, 3 doz. case -. 3 60 Libby, Kegs, wet, lb. 22 MOLASSES. Gold Brer Rabbit . 10, 6 cans to case 5 70 ’ 5, 12 cans to case 5 95 . 2%, 24 cans to cs. 6 20 . 1%, 36 cans to Cs. 5 15 Green Brer Rabbit . 10, 6 cans to case 4 45 . 5, 12 cans to case 4 70 ' 21%, 24 cans to cs. 4 95 . 14%, 36 cans to cs. 4 20 Aunt Dinah Brand. No. 10, 6 cans to case 3 00 No. 6, 12 cans o case 3 25 No. 2%, 24 cans 0 CS. 3 50 No. 1%, 36 cans oe CS. 3 00 New Orleans Fancy Open Kettle -- 74 Choice 6 Fair Half barrels bc extra Molasses in Cans. ve, 6, 1 x Palmetto, 24, 2% Ib. NUTS. Whole Almonds, Terregona__ 28 Brazil, New --------- 25 Fancy mixed -------- 22 Filberts, Sicily ------ 28 Peanuts, Virginia Raw 09 Peanuts, Vir. roasted 10% Peanuts, Jumbo, raw 11 Peanuts, Jumbo, rstd 12% Pecans, 3 star ------ Pecans, Jumbo ------ 40 Pecans, Mammoth -. 50 Walnuts, California -- 30 Salted Peanuts. Fancy, No. 1 -------- 12 Jumbo -------------- 17 Shelled Almonds -------------- 70 Peanuts, Spanish, Walnuts OLIVES. Bulk 5 ga,l keg ---- 8 00 Quart Jars, dozen -- 6 50 Bulk, 2 gal. keg ---- 8 60 Bulk, 8 gal. ciue 6 Pint, Jars, dozen -.— 3 50 4 oz. Jar, plain, doz. 1 30 5% oz. Jar, pl., doz. 1 60 9 oz. Jar, plain, doz. 2 30 20 oz. Jar, Pl. doz... 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 12 oz. Jar, Stuffed, des. 2 4 50@4 75 20 oz. Jar, stuffed dz. 7 00 PARIS GREEN [ey pe Searle 5 Ib. pails 6 in crate 14 Ib. pails 25 lb. pails — 60 lb. tins ~----------- PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine ~~ 12.1 Red Crown Gasoline, Tank Wagon ------ 15.7 Solite Gasoline ~------ 19.7 Gas Machine Gasoline 37.4 M. & P. Naphtha 21.6 Capitol Cylinder ------ 39.2 Atlantic Red Engine 21. Winter Black -------- 12.2 olarine Iron Barrels. Light —.-_______ occ Gee Medium ----..-.----- 64.2 Heavy —._------------- 66.2 Special heavy -------- 68.3 Extra heavy --.---..-- 70.3 Transmission Oil ..— 63.3 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 3 35 Parowax, 100 lb. ------ Me 7 Parowax, 40, 1 lb. ---- 9. Parowax, 20, 1 Ib. ---- 9. Semdac, 12 pt. cans 2 75 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour Barrel, 1600 count -. 18 50 Half bbis., 800 count 10 00 50 gallon kegs ------ 5 00 Sweet Small 30 Gallon, 3000 ~----- 42 00 5 gallon, 500 -------- 8 25 Dill Pickles. 800 Size, 15 gal. ---. 11 00 IPES, Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, er doz. 2 75 lue Ribbon ----..--- 60 Bicycle .__.__.__-- =. €76 POTASH Babbitt’s 2 doz. ------ 2 76 FRESH _ Beef. Top Steers & Heif. --@18 Good Steers & H’f 15@17 Med. Steers & H’f. 1344@15 Com. Steers & H’f. 10@12% Cows. Spring Lamb ---------- 28 Good |... - 26 Medium —..___..._.__... 23 Poor 2. a at Mutton. Goot 14 Medium —.__.--._-.---- 12 Poor 10 Pork. Tight hogs —..._._._ 16 Medium hogs -------- 16 Heavy hogs ~--------- 15 Lome 23 Peete 20 Shoulders —-._-_..-_- 161%4 Spareribs .—.-........ 17 Neck bones ..--._ MICHIGAN PROVISIONS Barreled Pork Clear Back __ 84 50@36 00 Short Cut Clear34 50@35 00 Dry Salt Meats S P Bellies __ 28 00@30 00 Lard in tierces ..___ 16% . tubs _.--advance % . tubs __.-advance % . pails _.._-advance . pails __.-advance .% . pails _..-advance 1 . pails _._..advance 1 Compound tierces --.- 13 Compound, tubs -_---- 13% Sausages Bologna ....----------« 1M Yrankfort .----------_117 BOLk onsen 18@20 Weal 19 Tongue, Jeliied ...--. 32 Headcheese ---------- 18 Smoked Meat Hams, Cer., 14-16 lb. 28 Hams, Cert., 16-18 Ib. 27 Ham, dried beef eete 2 @30 California Hams -.-. @20 Picnic Boiled pams 30 32 Boiled Hams -... 38 40 Minced Hams .--- 14 17 Bacon 33 42 Beef Boneless, rump 18 00@22 00 Rump, new _. 18 00@22 00 Mince Meat. Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass ------ 8 00 Pig’s Feet Cooked in er. 16. 15 ¥% bbis., 35 lbs. —----- 3 10 % bbls. -------------- 8 25 eh) 18 00 Tripe. Kita, 15 Ibs. 90 bbls., 40 Ibs. ------ 1 60 % bbis., 80 Ibs. ------ 3 00 Hogs, per lb. -------- @42 Beef, round set ---- 14@26 Beef, middles, set-. 25@30 Sheep, a skein 1 75@2 00 RICE Fancy Blue Rose --.. 08% Fancy Head ---------- 10 Broken .---.--- J. 66 ROLLED OATS Steel Cut, 100 Ib. sks. 3 25 Silver Flake, 12 Fam. 2 50 Quaker, 18 Regular — 1 80 Quaker, 12s Family -- 3 70 Mothers, 12s, Ill’num 8 25 Silver Flake, 18 Reg. 1 50 Sacks, 90 lb. Jute -- 2 80 Sacks, 90 Ib. Cotton __ 2 90 RUSKS. Holland Rusk Co. Brand 18 roll packages ---- 2 30 36 roll packages ---- 4 50 36 carton packages -- 5 20 18 carton packages -- 2 65 SALERATUS Arm and Hammer -- 3 76 SAL SODA Granulated, bbs. ---- 1 80 Granulated, 60 Ibs. cs 1 35 Granulated, 36 2% Ib. packages ---------- 2 25 cop FISH Middica —...-.. 15% Tablets, 1 Ib. Pure -- 19% Tablets, % lb. Pure, An 1 40 Wood boxes, Pure -. 29% Whole Cod ---------- 1% Holland Herring Mixed, Kegs -------- 1 05 Mixed, half bbls. ---- 9 50 Queen, bbis. ——..-___- Milkers, Kegs -------- 11 5 Milkers, half bbls. -- 10 25 Milkers, bbis __----_-_ Herring K K K K, Norway -- 20 00 § 1b: pais ___.__-__.___ 1 40 Cut Lunch ----- se 95 Boned, 10 Ib. boxes -. 20 Lake Herring % bbl., 100 Ibs. ---- 6 50 ackerel Tubs, 100 lb. fncy fat 24 50 Tubs, 60 count —----- 7 00 White Fish Med. Fancy, 100 lb. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. .. B. Z. Combination, dz. 1 36 Dri-Foot, doz. . 2 00 Bixbys, Doz. Shinola, doz. STOVE POLISH. Blackine, per doz. -- 1 Black Silk Liquid, dz. 1 Black Silk Paste, doz. 1 Hinamaline Paste, doz. 1 Enamaline Liquid, dz. 1 HB Z Liquid, per doz. 1 40 Radium. per doz. 1 Rising Sun, per doz. 1 654 Stove Enamel, dz. 2 1 3 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 35 Stovoil, per doz. ---- 3 00 SALT. Colonial, 24, 2 lb. ---- 98 Colonial, Iodized, 24-2 2 40 Med. No. 1 Bbls. -.-. 2 85 TRADESMAN Med. No. 1, 100 Ib. bg. 88 Farmer Spec., 70 Ib. 90 Packers Meat, 56 Ib. 57 Crushed Rock for ice cream, 100 Ib.. each 75 Butter Salt, 280 Ib. bbl. 4 24 Biock, 50 ih. 40 Baker Salt. 280 Ib. bbl. 4 10 100, 3.Ih. Table ... 6% 76 4 tb. Taple .____ § 26 98 10 Ib. Table ....._ 6 00 o8 ib. bags, Fable .. 42 R CAKES OR HARO™®) aR C ORTONS a 9 rn pining Ai Hii mn” s r — SALT COMPANY Sis Per case, 24, 2 Ibs. .. 2 40 Five case lots -------- 2 30 lodized, 24, 2 Ibs. ---. 2 40 Worcester | , t 1 ; MORCESTER po . i Bbls. 6 40 Bbls. 60-5 sk. —----- 5 55 Bbls. 120-214 sks. -. 6 05 100-8 ib. sks. —-.---__ 6 05 Bblis. 280 Ib. bulk: A-Botter 2.0.00 4 00 AA-Butter 4 00 Plain. 50 Ib. blks. -. 45 No. 1 Medium, Bbl. ~ 2 47 Tecumseh, 70 lb. farm SS eee 85 Cases Ivory, 24-2 cart 1 85 Todized 24-2 cart. --. 2 40 Bags 25 lb. No. 1 med. 26 Bags 25 lb. Cloth dairy 40 Bags 50 Ib. Cloth dairy 76 Rock ‘“C’’ 100 lb. sack 80 SOAP Am. Family, 100 box 30 Export. 120 box —--_- 90 Big Four Wh. Na. 100s 3 75 Flake White, 100 box 25 Fels Naptha, 100 box 60 Grdma White Na. 100s Rub No More White Naptha. 100 box -- Rub-No-More, yellow Swift Classic, 100 box AAW ROMO ~ Qo 20 Mule Borax, 100 b 55 Wool, 100 box ------- 6 50 Fairy, 100 box --~---- 16 Tap Rose, 100 box -..- 7 85 Palm Olive, 144 box 11 00 Lava, 100 box -------- 4 90 Octagon — 6 35 Pummo, 100 box ---- 4 85 Sweetheart, 100 box — 5 70 Grandpa Tar, 50 sm. 2 00 Grandpa Tar, 50 lige. 3 45 Quaker Hardwater Cocoa, 72s, box ---- 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c, 10 cakes free -_---- 8 00 Williams Barber Bar, 9s 50 Williams Mug, per ‘oz. 48 CLEANSERS “scours | ‘CRugs-poList® 80 can cases, $4.80 per case x WASHING POWDERS. Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. 3 25 Climaline, 4 doz. -_-_ 4 20 Grandma, 100, 5c ---. 4 00 Grandma, 24 Large ~ 4 00 Gold Dust, 100s ------ 4 00 Gold Dust, 12 Large Golden Rod, 24 ----.. 4 26 4 ins, 3 dow 2. 60 La France Laun., 4 ds. 8 60 Luster Box, 64 ~~. 3 76 Miracle C., 12 oz., 1 da 2 25 Ma Diteh Mean 4 dw & 40 Queen Ann, 60 oz. -- 2 40 Rinse, 100 of. —...__. 5 75 Rub No More, 100, 10 OS 3 85 Rub No More, 18 Lg. 4 00 Spotless Cleanser, 48, Sh Oe 3 85 Sani Flush, 1 doz. -. 2 25 Sapolio, 3 doz. ------ 8 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large ~- 4 80 Speedee, 3 doz. ------ 7 20 Sunbrite, 72 doz. —-.. 4 00 Wyandotte, 48 ------- 4 76 SPICES. Whole Spices. Allspice, Jamaica _--- @16 Cloves, Zanzibar __.. @40 Cassia, Canton ------ @25 Cassia, 5c pkg., doz. @40 Ginger, African .-..-- @15 Ginger, Cochin __.--. @30 Mace, Penans __...._ 1 10 Mixed, No. t <1... @22 Mixed, 5c pkgs., doz. @45 Nutmegs. 70@90 ___. @7 Nutmegs. 105-1160 .... @76 Pepper, Black -------- @45 Pure Ground In Bulk Allspice, Jamaica ... @18 Cloves, Zanzibar --.. @46 Cassia, Canton -....... @ 26 Ginger, Corkim _-_- @38 IMGAtaAre. 2 @32 Mace, Penang ...__-... 1 30 Pepper, Black ~.------ @46 WUtGS Qn nnn. @T75 Pepper, White ------. @58 Pepper, Cayenne -.-. @32 Paprika, Spanish --.. @42 Seasoning Chili Powder, lic ---- 1 35 Celery Salt, 3 oz. ~--- 95 Sage, 2 of. =... 90 Onion Salt... __ 1 35 Gariie 1 36 Ponelty, 3% oz. ---- 3 25 Kitchen Bouquet ---- 4 50 Laurel Leaves ------- 20 Marjoram, 1 oz. —~----- 90 Savory, 1 oF. 2. 90 ‘Tivme, 1 Of. . 1. 90 Tumeric, 2% oz. ---- 90 STARCH Corn Kingsford, 40 Ibs. ..-. 11% Powdered, bags au & O00 Argo, 48, 1 lb. pkgs. 4 06 @ream, 48-1 Wo. 4 8@ Guaker, 40-1 7% Gloss Argo, 48, 1 lb. pkgs. ~. 4 05 Argo, 12, 3 Ib. pkgs. 2 96 Argo, 8, 5 lb. pkgs. --_ 3 35 Silver Gloss, 48 1s ~- 11% Elastic, 64 pkgs. ---- 5 35 "iver, 48-1 —... 3 50 Neer, 50 Ibs. 2.2 06 CORN SYRUP. Corn Blue Karo, No. 14%4_. 2 27 Blue Karo, No. 5, 1 dz. 3 11 Blue Karo, No. 10 —-. 2 91 Red Karo, No. 1% ~~ 2 57 Red Karo, No. 5, 1 dz. 3 49 Red Karo, No. 10 - 38 29 imt. Maple Flavor. Orange, No. 1%, 2 dz. 3 00 Orange, No. 5, 1 doz. 4 19 Orange, No. 10 —..__ 3 99 Maple. Green Label Karo, Green Label Karo _. 56 19 Maple and Cane Mayflower, per gal. __ 1 66 PRIDE OF KANUC SYRUP 1 Case, 24 Pints ---. 1 Case, 12 Quarts -- 1 Case 6-% Gallons -- 1 Case, 3-1 Gallons -- 1 5-Gallon Jacket Can Maple. Michigan, per gal. -- Welchs, per gal. —---- K 6 5 5 4 7 TABLE SAUCES Lea & Perrin, large-. 6 00 Lea & Perrin, smalli_. 3 35 Pepper --------—---- -~ 1 60 Royal Mint —...__. ~~ 2 40 Tobasco, 2 0%. ---~--- 4 85 Sho You, 9 oz., doz. 3 70 A-i large —.._....._- 20 A-k amall —....... - 315 Capers, 2 0%. ...------ 2 30 TEA. Japan. Medium —--.---..--- 27@33 Choe _. 37@46 Pancy 54@59 Neo 1 Nibne 1 Ib. pkg. Sifting ------ 13 Gunpowder Choice 35 Fancy —................... 40 Ceyion Pekos, medium _..___._. 56 English Breakfast Congou, Medium ------ Congou, Choice -.-- 35@36 Congou, Fancy —-.. 42@43 Oolong Medium 36 Crees oe 45 PAnCy coe OC Telfer Coffee Co. Brand WwW. 2. G4. 2 5 TWINE Cotton, 3 ply cone -... 44 Cotton, 3 ply pails --.. 46 Wool, 6 ply _._._...._.. 0 VINEGAR Cider, 40 Grain —.-.... 24 White Wine, 80 grain 25 White Wine, 40 grain 19 WICKING No. 0, per gross —__.._ 75 No. 1, per groasa _... I 10 No. 2. por grossa _.._._ 1. 60 No. 3, per gross ---. 2 00 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per doz. WOODENWARE Baskets Bushels, narrow band, wire handles ___---. 1 75 Bushels, narrow band, wood handles __.-.- 1 80 Market, drop handle 85 Market, single handle 90 Market, extra 1 Splint, lat@e o. mal ig igias occurrea sO near e Gate i the ciimax OI the popwiar t y e 1s tt T I s stantly s ered t M tc S uld ePYE c s 1860, gi é e of Democrat as S ‘ ight ver he ace rence y the sketch, for hat Mr. Frederick 1 the honor was too , ee : m1, to the little village The ich the name Douglas was - - . ; 1 7 1 - anc first applied in the Northeastern angle Center North This section, or ied by the intersection of So : se *t with the street running x Masonic hall. } j GS _— the lower part of it, was vas rte fr fo. as Mill Point from the at an early date there was a saw- where the basket This le was purchased by a Mr. Dutch- on the point now stands. whole R er and quite naturally was known for Dutchville. It section that Mr. May, the gentleman named settled 1855. About 1860, Mr. May was asked to He agreed was in this time as above, about plat the land in the angle. to do the work with the understand- ing that he be given the privilege of naming the settlement. Mr. May evi- dently thought well of his native vil- lage, for it was the name of this vil- lage that he gave to the little settle- ment on the Kalamazoo. The birth- place of Mr. May was on the Isle of Man in the Irish sea and in a village named Douglas, located on a river of the same name. In the Manx tongue, the native Celtic language of the MICHIGAN = ~ . i 277 5 x pias _ eatucK er 7 Ne 4 ueias rh - ) iW S S i T a aDc ¢ 5 Vy fe r c JPET 7 z t rt > T fr r Vv ove p ) os 2 => c = oe intment followed a the electric line as fixed in Saugatuck; and _ the >intment perhaps came on the first mile of an ts Northern idoned; but at augatuck are facilities for t Two bus Motor line and the Coach line, both Muskegon and run fifteen busses two villages over lise to transport pas- local points, the operates’ the i 1ibited from ren- rvice, being privileged to 1 passengers. By , not wholly clear lic, through pas- conditions m is’ in Douglas br thus making i- ven for residents of Saug: + y % o - the elegance of , to go across to t In fact, Douglas uck appears on the map Muskegon-Chicago route of the evi . ) these reasons Jonglas is pleased to think herself a modernized and a step in ad- r sister Saugatuck in the transportation.—Allegan Ga- —————+~>-5s—____ Nine Worth While Rules For Travel- ing Salesman. ike to have a salesman drop ' t is appreciated, but never expressed. Frequently it €ans increased business for the sales- c saving of his time. 2. I tke to come alone if pos- sible. Body is are not necessary in r vn. When two salesmen walk in I feel as if a loaded double bar- I ity men are necessary. The mer- chants mind may be on some special 3. Everlasting patience. + 11 5 proviem, mu off and then again he may put on purpose, like going to the itist’s. This is due to a feeling that “the salesmen will get you if you don’t watch out.” 4. Wear a smile. I don’t care very much what else. It’s good for the whole store. Possibly yours is the first smile the store has seen that day. Such things do happen, occasionally. A smile is. frequently worth more than offering an extra discount. I have over my desk his Chinese proverb: “He who cannot smile ought not to keep a shop.” In this same connection might I say a word about the handshake. Put a lot of pep in it. We have one salesman calling on us that gives me a shudder every time he shakes hands. It sug- December 30, 1925 gests taking hold of a piece of liver from the butcher shop. And he al ways shakes hands twice, coming and going. 5. Get right down to business. Th: business day is short and the merchan: has many distractions. Lose no time i getting started. 6. Know your line. Delay in quo! ing prices or answering questions as + descr_pton gives the merchant a chai to cool off. The merchant gives p: erence to the salesman who knows | goods. 7. No free goods or extrava; promises of profit. These are pressure methods with an unhea! reaction. I nearly bought a linc merchandise which I was not adap: to sell, but the salesman’s wonde: promises of profits put me on guard. 8. Quote your best first—don’t courage jockeying. If you allow t! freight, allow it without being crowde to it. If you have a special concessio: grant it. 9. Know when to stop. If you ai successful in securing an order, wel! and good, but, in any event, let wy; when your last gun is fired. And ii you land an order be sure to leave Many do this, but it should b« This leaves no chance for a misunderstanding and it also enables the buyer to keep track of the goods he has purchased. Allyn Fuller. ———_»---+ Myself. I have to live with myself, and so I want to be fit for myself you know, 1 want to be able as days go by Always to look myself in the eye. I don’t want to stand with the setting sun And hate myself for the things I’ve done. copy. un versal. I don’t want to keep on a closet shelf A lot of secrets about myself And fool myself as I come and go, Into thinking that nobody else will know The kind of a man I really am; I don’t want to dress myself in a sham. I want to go out with my head erect, I want to deserve all men’s respect, But here in the struggle for fame and pelf I want to be able to like myself; I want to look at myself and know That I’m not bluster and bluff and empty show. I never can hide myself from me; I see what others may never see, I know what others may never know, I never can fool myself and so, Whatever happens, I want to be Self-respecting and conscience free. —_~o Sixty minutes from now an hour will be gone into the nevermore. It will have started ripples on the waters of time that will spread through all eternity. One may cause counter waves to act against them, but one may never cancel their force. ——_>-. As an animal, we can’t lick a baby gorilla, but as an intelligent human being we capture the gorilla and put him in a zoo. ™ . t . . ’ “ Fa po Ce x» \e , + 4 J ‘ e re > « } \ 4 re > 4 ay t FORE eS x *® . ee el * . ov & : ee ~ —_——— “ . + , t “ t December 30, 1925 MICHIGAN TRADESMAN 31 Credit Losses One-tenth of One Per Cent. (Continued from page 20) factors in Garver’s wonderful success. But you will m‘ss the point if you fail to note how free from mystery the Garver system is; how ready to the hand of any merchant these plans of merchandising are; and the value of definite principles of business, strictly observed. When you come to apply these figures to your own business, notice that you must modify them to fit. Figures by themselves may mean very ttle when lifted out of their environ- ment. Garver’s business runs only 15 per cent. credit. Yours probably runs much larger in proportion, On the basis of Garver’s figures, a business in which 45 per cent. of the sales are on credit can have three- tenths per cent. losses and where 60 per cent. of the sales are on credit, four-tenths per cent. losses will be al- lowable without exceeding the Garver ratio. Th’s is an important point to observe for while it is bad business to be lax in credit extension, many merchants have lost profits through being too tight in the matter of credit extension. The point of highest efficiency is reached when we strike the precisely correct balance between losses and sales. Rhodes Brothers are big Boston gro- cers. They have operated with con- sistent success for about forty years. Beginning small, they were running two stores when I visited them in 1919, in one of wh’ch they were doing a business of a million and a quarter a year. The Rhodes folks are liberal credit granters. They say it thus: “It is easy for anybody to get credit here. The record needs to be only fairly good, although we are not exactly careless. Such a large proportion of our business is done on credit that we have always carr-ed into our expense records a sum equivalent to half of one per cent. on sales. Yet, notwith- standing our liberality in extending credit, our actual losses have run about one-quarter of one per cent., with the exception of one year, in our thirty- five years experience. “We do not care to go closer than that. We think it good business to make credit easy. We never pursue a delinquent who meets with misfortune or illness. We simply refrain from sending out the bill. We feel that this practice has been a builder of good will for us. “And because we carry half of one per cent. losses -nto expense, whatever we save from that allowance is that much extra profit.” Figure out for yourself what a nice “extra profit” this is. Paul Findlay. —_2+>—___- Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Dec. 23—We have to-day received the schedules, order of reference and adjudication in the matter of Allen ©. Gullivan, Bankrupt No. 2828. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids and his occupation is not stated in the schedules. The schedules show assets of $250, of which the full interest is claimed as exempt, with liabilities of $1,232.53. The court has written for funds, and up- on receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of the creditors of said bankrupt is as follows: Gerrit Ver Hoeks, Grand Haven $1,232.53 In the matter of Thomas-Daggett Co.. Bankrupt No. 2708, the first meeting of ereditors has been called for Jan. 6. In the matter of Stanley J. Ashley, Bankrupt No. 2826, the funds for the first meeting have been received and such meeting has been called for Jan. 6. In the matter of Christos Cadaras, doing business as Hollywood Cafe, Bank- rupt No. 2821, the funds for the first meeting have been received and such meeting has been called for Jan. 6, Dec. 24. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Frank Wolfson, Bankrupt No. 2829. The matter has been referred to Charles B. Bu.air as referee in bankruptcy. Thg bankrupt is a resi- dent of Kalamazoo and his occupation is that of a retail clothier and furnisher. The schedules show assets of $6,172.10, of which $350 is claimed as exempt, with liabilities of $11,337.55. The first meeting of creditors will be called promptly and note of the same made herein. M. N. Kennedy, of Kalamazoo, was appointed custodian. The list of creditors of the bankrupt is as follows: City of Kalamazoo —---------__-- $165.00 Edmond G. Lewis, Detroit ~------- 25.00 Press Machine Co., Chicago __---- 200.00 Crowley Bros., Inc., Detroit -----~- 257.50 Harry Berger Shirt Co., New York 353.28 ¥ Horwitz, Kalamazoo ..__-_-___ 62.50 Syndicated Window Service, CAPO 44.64 Crown Clothing Co., New York —--- 337.50 Superior Collar Co., Detroit ~----- 40.00 isenstaedt Bros. Co., Chicago ___ 103.50 Florsheim Winstock Co., New York 46.50 Chas. F. Thompson Scenie Co., Couunbus 22 65.00 Bashwitz Bros. Co., New York -~ 2,040.75 Morris Sharlap & Son, Phila- Gelgnie 3,470.50 Endel & Peias, New York ------ 135.00 Julius S. Baruman, New York ~~ 518.00 Reznick Dorn & Cole Co., Phila- aeipnia 2 460.00 Gazette. Kalamazoo —._.___._______ 293.80 Metropolitan Juvenile Clothing Co., Now York 22.22.00: oc ee ed S PDeiches & Co., Chicago —.______ 89.09 M Mick & Co, New York —...- 161.00 S. H. Levey & Co., New York ---~ 208.00 Kling Bros. & Co., Chicago =. 200.00 H. H. Ginsberg, New York --_----- 154.00 Cc. B. Corin Co., Pittsburgh -.---- 135.00 New Borgess Hospital, Kalamazoo 224.00 Hamilton Brown Shoe Co., St. boud 139.50 H. Viswatt, Kalamazoo 55 Mrs. David Camin, Detroit —_____._. 124.00 Consumers Power Co., Kalamazoo 19.83 Dr. W. W. Lang, Kalamazoo --._' 75.00 Kal. National Bank, Kalamazoo 1204.66 A. H. Greenwald, Cleveland _ $08.00 In the matter of Frank Cutter, Bank- rupt No, 2827, the first meeting of cred- itors has been called for Jan. 7. In the matter of Frank Wolfson, Bank- rupt No. 2829, the first meeting has been called for Jan. 7. In the matter of Allen O. Gillivan, Bankrupt No. 2828, the funds for the first meeting have been received and such meeting has been called for Jan. 8. In the matter of Fred C. Schmieding, Bankrupt No. 2780. the final repo t and account of the trustee has been filed and a final meeting of creditors has been called for Jan. 8. The trustee’s final report and account will be considered and an order made for the paymentn of ex- penses of administration, as far as the funds on hand will permit. There will be no dividend to general creditors. In the matter of Wolverine Paper Co., Bankrupt No. 2605, an order for distribu- tion and payment of expenses to date has been made and entered. —__> +--+ Dr. Will’am E. Gye has received a prize of $1,500 for his widely heralded cancer research, which forecasts, if it does not definitely cure. The prize is given by London Uni- versity as the award to the graduate who in five years past has done most for the advancement of medicine. The money would go a long way toward buying a handsome fur coat for a film favorite—it would be nearly a week’s salary for some of the less eminent of the profession. Authors of certain of our best sellers might find the sum ac- ceptable as the price of a short story. As the prize is given but twice in a decade, it amounts to $300 a year. Men such as Dr. Gye must be content to find their recompense in the knowledge that they have earned the gratitude of mankind and an earthly immortality that is not the portion of those whose aim ‘s to accumulate a fortune. promise, a Wild Mustangs Made Into Poultry Food. Elko, Calif., Dec. 26—A special train carrying hundreds of wild horses, has been shipped from Elko to Petaluma to be converted into poultry food. The mustangs were rounded up by pro- fessional hunters from nearby ranges and represent the largest shinment ever made from Northeastern Nevada. Wild mustangs are causing consider-- able trouble and damage to farms in the ‘solated valleys in their search for food. Cold weather is driving them from the ranges. THE SCHOOL of OPPORTUNITY for Young Men and Women January will bring a resumption of study. In these competitive days mature men and women turn to their texts as surely as the school boy, and it may be with greater joy. How is it to be with you? Solve your problem. Make the first step. Write for outline of courses. Ferris Institute BIG RAPIDS, MICH. For Catalog, Address B. S. TRAVS, Secy. ye fom enh aero N oe Pigs yatoy Tp MOP HE * Purp oyetoy 7pm nae ty ROME ghee Medes < ' by opdiy TE PM ud fo — pd BRINGS YOU TRADE SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator. Write stating require- ments, giving kind of machine and size of platform wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohle |. VAN WESTENBRUGGE Grand Rapids - - Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS '$27onaiss HONEY—Horse Radish OTHER SPECIALTIES Quality — Service — Cooperation Muskegon Business Wants Department Advertisements Inserted under this head for five cents a word the first Insertion and four cents a word for each subse- quent continuous insertion, if set in capital letters, double price- No charge less than 50 cents. Small display adver- tisements in this department, per inch. Payment with order is required, as amounts are too small to oper accounts. SALESMAN WANTED for China, Glassware and Earth- enware, to cover Southern Mich- igan territory. Must have thor- ough knowledge of Dinnerware State previous experience and give “Middle Western Jobber” care Michigan line. reference to Tradesman. For Sale—Lunch and pool room. will sell stock and fixtures, and rent building. Address No. 125, c/o Michigan Trades- man, 125 FOR SALE—A prosperous general store Mancelona, Mich. Annual business $40,000 to $60,000. Will sell stock, fix- tures and building at a very attractive price, or will sell stock and lease store. We own property at a low figure and can give someone a real bargain. James H. Fox, Grand Rapids, Mich., or DD. B. Hunter, Rockford, Mich. 124 in Pay spot cash for clothing and furnish- ing goods” stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes. dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc, LOUIS LEVINSOHN, Saginaw, Mich. GEALE & CO. 8 lonia Ave., S. W. GRAND RAPIDS, MICHIGAN Phone Auto. 51518 MILLWRIGHTS & STEAM ENGINEERS. All kinds of machinery set and in- stalled. Steam engines indicated. Valves set, Air compressers and spraying systems installed. A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES CAKWD Michigan Employment Institution for the Blind SAGINAW W.S., MICHIGAN We buy and sell property of all kinds. Merchandise and Realty. Special sale experts and auctioneers. Big Merchandise Wreckers Room 11 Twamley Bldg. GRAND RAPIDS MICHIGAN Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 RUBBER AND SISAL. Hardly had the House of Represen- tatives adopted the Tilson resolution calling for an investigation of the ef- forts abroad to keep up the prices of rubber, coffee, sisal and other things, when committees representing the Middle West farmers met in Des Moines and adopted resolutions in favor of a law “for effective export control of surplus products.” In other words, the farmers are asking for the very thing for which foreigners are blamed for doing. The difference that the Middle Western farmers have no monopoly such as the foreign producers have and, conse- quently, cannot accomplish the task of fixing their own prices on surpluses of grain of various kinds. The rub- ber situation, which is the occasion for especial agitation, has hitherto been pretty thoroughly explained. Re- striction of export from British colo- nies is about to come to an end auto- matically and prices are already lower. merely is Another thing that does not appear to be generally known here is that the order to restrict output to 400 pounds per acre has been rescinded. There would have been no restriction what- ever if American importing interests had been willing to buy rubber when it was down to one shilling sixpence per pound. They thought the rubber growers were in desperate straits and that they could, by keeping out of the still more. Then came the Stevenson act, restrict- market, depress prices ing exports to 60 per cent., but pro- viding for increases as the price ad- yanced. The importers rushed in for supplies they had neglected to secure and pushed up prices. sisal, it is remembered that the occa- sion for government control came from the arbitrary action of one American interest that sought to hold up the Yucatan peons and to cut down prices to the point where the latter could not make a living wage. So that, as concerns rubber and sisal, domestic interests were not free from responsi- bility for what befell them. — In the case of Mr. “Red” Grange’s announcement that he hopes to ride his hobby hard enough to collect a million dollars this winter offers an interesting study of the huge profits that lie in professional sports when shrewdly managed. In more unsophisticated times men were wont to say “surely in vain he net is spread in the sight of any b rd.” But the modern birds like to see the net spread in full sight and pay their money gladly to be snared therein. The professional showmen of to-day are ever ready to provide the thr-Il of spectacular contests to swell the gate receipts. A livelier baseball produces more home runs and more customers, a known set-up for a timid pugilistic marvel attracts enormous revenues, and now football, long a straight amateur sport, makes its professional debut, with all the attending by-products of testimonials, stories and catchpenny devices that are expected to net a princely fortune during the winter months to one group of men. The best thing that can happen to football is to have “Red” Grange and his backers MICHIGAN ride his hobby hard, for the harder they ride it the sooner it will be ridden to death. Se Two eminent cancer specialists in England are conducting experiments whch seem to point to the possibili- ties of immunization. But the results must be accepted with great caution. Their theory, not yet conclusively proved, is that cancer comes from the presence in the human body of two elements—first, he bacteria; second, the “specific agent.” They apparently have found that persons infected with cancer “germs” alone do not develop the disease. The same persons in- fected thereafter with the “specific agent” are reported to have been im- mune. Then, the same persons, sub- jected to an injection of both “serms” and “specific agent” at the same time have failed to develop cancer. This may indicate that immun_ tization has been accomplished. If so, humanity may hope for relief from the scourge. 3ut the experiments may merely show either that cancer takes a protracted period to develop or that the funda- mental theory upon which these spec- ialists are working is incorrect. In the face of these two giant possibilities, both hope and judgment remain sus- pended. nme The rubber war is getting under way. A. British monopoly in this product, organ:zed and encouraged by increased more than Secretary the government, last year America’s rubber bill by half a billion dollars. Hoover has several times given warn- ing of the danger involved. The House of Representatives last week ordered an investigation of the whole Steps are now being taken, under supervision of Secretary Hoover, to impress upon American consumers the necessity of economy in rubber. Through proper measures, consump- tion could be reduced by 25 per cent. These are only preliminaries in the fight against the Brit'sh monopoly which in a year’s time raised the cost of crude rubber from a fair price of 35 cents a pound to more than $1. The British government is responsible; the American Government is forced to take measures to protect ‘ts citizens Rubber is not the ony product so in- volved; there are a dozen others, and several other governments. It is a bad business from start to finish. It should never have been begun; these foreign governments must take the re- sponsibility for continuing it. situat on. ee eens Although it is early yet to settle the details conference which probably will not be held before next summer, President Coolidge al- ready has under consideration a list of prominent Americans from which to select the American delegat on. Secre- tary of State Kellogg is the natural selection for the chairmanship. Charles E. Hughes and Elihu Root, as well as Senator Underwood, represented the United States Government at the Washington Armament Conference. As a matter of courtesy it is probably necessary to consider Senator Borah because he is chairman of the Senate Foreign Relations Committee. Senator Borah, as a representative abroad of of a disarmament TRADESMAN the Washington Government, would unquestionably leave a great deal to be desired, but the possibility that he would accept a place in the delegation is extremely remote. President Cool- idge is eager to obtain the best talent in the country for this important task and naturally he desires the delega- tion to be bipartisan and, so far as Congress is concerned, bicameral. This is a sound and sens:ble policy. Movements toward a general reduc- tion of armaments always begin in the same way: All the nations concerned spout forth reasons, statistics and ar- guments intended to showhow utterly impossible it is for them to reduce armaments. This is both a protective and trading device. France knows she is going to be asked to reduce her land forces. Briand immediately asserts that France simply cannot do it. But he would like to tie up reduction of French armies with reduction of the British and American navies. Both England and the Un‘ted States will be inclined to take the position that the two problems have no relation. If France is told that she could not pos- sibly need an army larger than that she would allow to Germany, Briand has his answer: that England could not possibly need a navy larger than she would allow to Germany. Once all nations working for disarmament have thus paradoxically tied them- selves in knots it takes a surprise play like that of Hughes at the Washington Conference to get the ball over the line. Congressional arithmeticians are having a great time playing with the Italian debt-loan computation. Any nation, they are trying to tell the pub- lic, that can pay 6 to 8 per cent. inter- est on private loans can afford to pay more than 1% per cent. on her war debts. Suppose the son of one of these Congressmen came to h'm with this “example”: “A man is able to pay 6 per cent. upon a loan of $10,000. What per cent. would he be able to pay on $20,0002 On $60,000?” “My son,” he would answer, with becoming dignity, “on $20,000 this man would be able to pay one-half of 6 per cent., which is 3 per cent., and on $60,000 he would be able to pay one-sixth of 6 per cent., which is 1 per cent.” Then he would look up the answer in the back of the book and find that he was correct. Yet this same Congressman will turn around and say to the American pub- lic that if Italy is able to pay 8 per cent. on a loan of $100,000,000, which is $8 000,000 a year, that nation should also be able to pay (say) 3 per cent. on $2,000,000,000, which is $60,000,000. Dr. John J. Abel, of Johns Hopkins, who received the award of the Re- search Corporation of America, might have made large sums of money by his laboratory investigation in the chemis- try of the human body. The prize, in the amount of $2500, is small in com- parison with possible returns from the commercial capitalization of his un- assuming labor. But he was not out for gain nor did he seek in any way the guerdon now bestowed on him as the savant who has done more than any other American scientist in the December 30, 1925 year past “to promote human enjoy- ment of life.’ His name and the na- ture of his contributions to knowledge will now be made known for the first time to many who never heard of h-m, although what he has learned about mysterious processes will benefit man- kind. To him the supreme reward has come already—that of knowing he has contributed, through disinterested and detached research, to the control of disease and the improvement of health. —E On the far Western coast our fellow countrymen are indulging in a feast of reindeer meat. At first it was mere- ly a fancy, just to experience the taste of the new dish. Later, the real chefs took, it up, and when they showed how the juicy, rich flavor of the wild deer could be retained, the consumption be- came general. During the last sum- mer more than 2000 reindeer carcasses were shipped from Alaska to the Western coast, and the demand for the meat is increasing rapidly. There is a possibility that a regular line of refrigerating ships will be establshed between Puget Sound and Nome for the sole purpose of bringing the car- casses down. The supply is plentiful. There are said to be about 750,000 head of deer in Alaska just now, which will be increased by 200,000 calves by the end of April. The animal propa- gates rapidly and finds its own food, which is all that could be asked. a mnmmmempsmammmmmmmannnt Paulina Longworth has paid her first call at the White House. The granddaughter of Roosevelt when she gets a little older will read velt’s “Letters to His Children” and discover what a good time her mother, her aunt and her uncles had as chil- dren when the President played Teddy bear with them in the White House nursery. From the Harrison Admin- istration were bequeathed the legends relating to Baby McKee. Charlie Taft’s pony was one of the personnel of the Executive Mansion as much as the President’s secretary. One of the favorite memorabilia of Lincoin is that at a crucial time during the Civil War he sent Mrs. Lincoln a brief note an- nouncing that a pet goat had been found enjoying a nap in the middle of Roose- Tad’s bed. — Christmas Seals have become a rec- ognized part of the interesting objects which crowd the postman’s bag at this season. Every one of these little tags represents a mite contributed to the battle against tuberculosis, a bat- tle that is being won but that will have to be kept up for a while longer. The importance of as large a sale of these seals as possible before Christmas lies in the fact that the entire effort to obtain money from the public, for this purpose is made in the brief space be- tween Thanksgiving and Christmas. Whatever is obtained from most of us to aid in the conquest of this dread disease must be obtained now. A re- minder is all that ought to be neces- sary to boost the sale of these seals to new figures. -_