PLPIINCE SSS aw 7 Ere) ONE SW Ti iS ayy (A ba S aR Se cy Pe Gy (oe a * (OGY 7a * OG > a oes es ‘a Ne cs 7] 7/ Ce (SOCo << we \ (OX As A SOU SoS ASG Sy mee Gi CS is a 4 A KO an Se aon ~ > EA SPUBLISHED WEEKLY 4 75 <0 ¢ ip \ rN I. a (| A \ LA COcF ns Pre D104 ou k® pe 5) ( ay} } (c3 SOSA I aS a a _ ¢ — Ya Cc ) y M5 AG v \y a ' CN x 4 o eee ee Z5PUBLISHED WEEKLY % 7 C NPG SSNS GAC eK a OQ ae FE mY) PRE DINK a Za rN Day Ach Ad) Forty-third Year GRAND RAPIDS, WEDNESDAY, JANUARY 6, 1926 Number 2207 A Code of Ethics a) 1. To show my faith in the worthiness of my vocation by industrious application, to the end that I may merit a reputation for quality of service. 2. To seek success and to demand all fair remunera- tion or profit as my just due, but to accept no profit or success at the price of my own self respect, lost because of unfair advantage taken or because of questionable acts on my part. % ‘To remember that in building up my business it is not necessary to tear down another’s; to be loyal to my clients or customers and true to myself. 4. Whenever a doubt arises as to the right or ethics of my position or action towards my fellow men, to resolve such doubt against myself. 5. To hold friendship as an end and not a means. To hold that true friendship exists not on account of the service performed by one to another, but that true friend- ship demands nothing but accepts service in the spirit in which it is given. 6. Always to bear in mind my obligations as a citizen to my Nation, my State and my community, and to give them my unswerving loyalty in word, act and deed. ‘To give them freely of my time, labor and means. 7. To aid my fellow men by giving my sympathy to those in distress, my aid to the weak, and my substance to the needy. 8. To be careful with my criticisms and liberal with my praise; to build up and not destroy. Public Reference Libeaty. Library St STANOLAX (Heav: remedy for the relief tion. Its action is pur ical. STANOLAX ( pure, tasteless, odor mineral oil and has ai heavy body. Having a heavier ba dinary mineral oils S' (Heavy) eliminates ¢ leakage. In its preparation, taken to make it confo S., Br. and other pha standards for purity. The winter demand for Stanolax (Heavy) is now at its full height. Are you getting your share of this profitable business? Stanolax (Heavy), the pure, heavy-bodied mineral oil, offers the safest means of com- bating constipation. It is safe, because it merely lubricates the intestines and does not cause a sudden and unnatural flow of intestinal fluids. It never gripes or causes other discomfort. It is not unpleas- ant to take, being practically tasteless and odorless. il Ce FADIA EE for Constipation or — me oun 5? OnAviTY 300 13 0 ALO-U.S Pat OFF (HEAVY) . ( . ‘< - RE MEOICIN. r WHITE : MINERAL.O ‘on ( > > > > 4 > > > + 4 > > “oerege ie Cares, sgoune mens TASTELESS ‘ODORLESS an oo REMEDY IN CASES OF AUTO “INTOXICATION ATESTINAL STASS, Consrpone mel siento 1, SICK HEADACHES, ETC. ABLE AS A MILD, EFFICI wate FOR iwaups. au woasme A mens AND 'S NOT WEAKEN me. tse gv MIGHEST MEDICAL AUTHORITIES Te Ne, ‘MINERAL O1L IN TE TREATMENT OF CONSTIPATION Add to Your Winter Profits For these reasons, Stanolax (Heavy) is. rapidly becoming the favorite remedy for constipation throughout the Middle West. People who use it are so well satisfied that they recommend it to their friends, and the friends in turn become regular users. In addition to this word-of-mouth recommen- dation, our continuous advertising is creat- ing new users every day. By selling Stanolax (Heavy) to your cus- tomers, you will build good-will and a steadily increasing repeat business. Standard Oil Company [Indiana] TT aT Forty-third Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. =. Published Weekly By TRADESMAN COMPANY Grand Rapids E. A. STOWHB, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or. more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. THE WOOL MARKET. Wool markets are quiescent, as is natural at this time of year. Auctions in Australia start this week, and the results will be watched with interest. There are 1,035,000 bales to be dis- posed of. Sales at London will not be resumed until Jan. 19. South Ameri- can wools are being marketed slowly. It appears to be recognized that prices, unless in exceptional cases, cannot be advanced and that the only question now is whether they can be kept at the reduced levels of recent sales. Reports from domestic woolen mills show an increase in activity in the worsted divison and a decrease in the woolens. The actual consumption of wool, how- ever, in November was below that of October and also of the corresponding month last year. But there is still much business to be done for the spring season, and heavyweight open- ings may be delayed in consequence. A better outlook for clothing is ex- pected very soon, and this may spur up the orders on the mills for fabrics. Buying of dress goods is very quiet, as garment manufacturers have, no incentive just now to make up stock, and they are continuing their policy of having manufacturing and market- ing come as close together as possible. There is much interest in the trade as to the reaction to take place toward the new sheer fabrics which are offer- ed for spring. They are finer than any which have been hitherto put out and are a challenge to the supremacy of the silk fabrics which have been in vogue. In construction, appearance and color they seem well calculated to make a success. Perhaps Solomon was right, after all, about the newness of nothing un- der the sun. They found library cards and something like flying machines in Babylon, and now we are told of prehistoric “flats” one over the other in the sands of New Mexico that are like the sevenfold strata of Troy town . as Schliemann and Doerpfeld clarified them to the world. It seems that the pueblos of old, like the dwellers in the Troad, piled their buildings on top of what they found without taking the trouble to clefr away the anterior ruin. We see the same social manifestation at Corinth, Greece, where the Amer- ican school is showing how later com- ers for ages lived contentedly super- posed in the city of Paul and Pausa- nias, with no curiosity to delve in the soil except ‘when temple stones ex- posed offered a convenient quarry. Our era is frantically modern and futuristic and at the same time it is distinguish- ed by a passion for retrospect and research such as the world never knew in any previous period. We linked the old and the new in a typical way when we took designs from Tutankhamen’s tomb for the inspiration of Parisian modes translated promptly to America. Science has been in session at New Haven, Cleveland and Kansas City, with the anthropologists meeting in ‘Connecticut and the whole realm of knowledge for the province of the savants of the American Association and the biologists convening in the Middle West. These sessions are no longer regarded as of purely academic concern. Like the gatherings of our technical societies in many fields- of research they are expected to announce discoveries that affect the welfare of the man in the street, the average citi- zen. Applied science to-day meets human life at every possible point of contact, as the motor car, the radio, the air mails, the trolley, the telephone and a thousand agencies for increas- ing personal efficiency and saving time and money momentarily bear witness. Our greater industrial concerns have research laboratories and highly train- ed specialists. The precise temper- ature at which steel will melt, the stress under which rails will break, the exact composition of alloys, the formu- lae of synthetic chemistry are of basic consequence, -and practice and theory are yoke-fellows in service, antagon- ists no longer, as the scientists reveal. ee ee France is considerably worried over the coming disarmament conference and wants espec’ally to know the spirit in which America will approach it. Technicalities aside, Americans view the situation about as follows: France has a standng peace army of 700,000 and other continental armies bring Europe to a combined military strength greater than existed before 1914. This condition constitutes a mrenace_ to peace. All this should be reduced drastically. France should be willing to face the situation realistically, es- pecially in view of the removal of Germany as a menace to her safety. This land armament issue constitutes a GRAND RAPIDS, WEDNESDAY, JANUARY 6, 1926 single and separate problem and should be solved as such. A totally d’stinct problem, from the American viewpoint is that of naval armaments, which should be tackled, as at Washington, by thie five great and controlling naval powers. It is known that this view of the whole matter differs from the French. But France will have to put forth exceptionally strong reasons to change it. Somewhat dazed, the special com- mittee appointed by the New York Merchants Association to study meth- ods for reforming the calendar has ad- journed its public hearings to think over the matter in seclusion. The committee has examined 137 plans, most of which presented floating days that could not be successfully anchor- ed. One proposition was to substitute a week of five work days and one rest day for the Biblical week of six work days and one day of rest. Cur-ously enough, the cloak and suit trade seem- ed to favor this arrangement. The plan that has met with the most sup- port so far is to divide the vear into thirteen months each of four full weeks, fixing Easter as the Sunday in April and making the last day of the last month an International Sabbath. Ths plan would add the ieap year day to the end of June. When the committee makes up its mind the result will probably be sent to the Committee on Calendar Reform of the League of Nations. second One of the grievances of the South that it has had sentative on the Interstate Commerce Commiss.on. Senator Underwood of Alabama made something of a speech about it the other day in approving the nomination of Richard V. Taylor of that State to be a member of the Com- mission. The South, he said, has not had such representation in the nearly The net result of the Underwood speech has been to raise the question of “re- gional representation.” Senator Reed of Pennsylvania put forward Pennsyl- vania’s claims. He urged that a State in which or ginates 20 per cent. of the Nation’s shipments should have had some consideration at some time on the Commission. Other Senators are examining the record of appointments to that body. Not so long ago it was a farmer demand for a “dirt farmer” on the Reserve Board. Now it is “regional representation.” So far as the White House is concerned, there’s always something. has been no repre- forty years of the Commission. It has often been remarked that the British government knows how to spend money. A few months ago it bought peace in its threatened coal controversy by giving the industry a Number 2207 subsidy of a few millon dollars. It It kept the It saved the country, for the time being, from a costly indus- trial The solved yet, and the subsidy will have to be cont nued for some time to come. But the tension has been considerably eased; radicals of the Party have found themselves without a popu- lar cause; revolutionary talk has sub- was merely a palliative. mines going. struggle. problem is not Labor sided to an appreciable degree. Eng- land faces a general reduction in wages and coal was the key industry which first felt the shock. ths shock, the Government has gained time to bring about a gradual adjust- ment in an atmosphere of comparative calm. 3y ameliorating This is one of the reasons that England looks forward to better times during 1926. This week a House committee be- investigations of coffee and Export restrictions on coffee in Brazil are being felt in high prices by the breakfast table. gins its rubber. Similar restric- tions on rubber in the East Indias are hurting the rubber industry in Amer- The facts behind both situations are rather generally understood, but the House will investigate just the same. It is ica and annoying the motorist. doubtful if the investigations can do much more than emphasize the injury being done the American consumer. Probably no remedies can be proposed other than those already suggested. If the House committee does the obvious thing and demands reprisals, those de- mands should be rejected. There are some things that would be worse than the injustice caused by these foreign price-fixing monopolies, and one of these is reprisal. That is the gun be- hind the door which should be used only as a last resort. Saint Gaudens, whose art as sculp- tor has conferred enduring remem- brance on other men, is now commem- New York University by the unveiling of a portrait bust made by his friend and pupil, John Flanagan. orated at The sculptor stands as a representa- tive figure in his field very much as Sargent personified supreme American Dr. Eliot ex- cellently characterized the work of the achievement on canvas. sculptor when he said that Saint Gau- dens “did not count the mortal years it takes to mold memorial forms.” His example rebuked the careless and hasty effort of some craftsmen who seem to think, that great works of art are the issue of brisk and smart im- provisation. A clever tour de force may be the product of sudden inspira- tion, but most of the masterpieces, whether in plastic or pictorial art, were deliberately and painstakingly created, OUT AROUND. Things Seen and Heard on a Week End Trip. The failure of the contractor to com- plete the connecting gap on M 16 in Ionia county during 1925, as carefully planned and definitely promised by the Michigan Road Commission, was a matter of much disappointment to those of us who confidently expected to be able to cover the route between Grand Rapids and Detroit by cement at least by the time snow came last fall. As a matter of fact, all the un- completed portion was finished except three miles just East of the county line between Kent and Ionia counties, where all the machinery of the con- tractor is mired in the mud, due to the continued rains last fall. One bridge and a viaduct over the railroad remain to be constructed. The members of the Commission are making no prom- ises, but Governor Groesbeck insists that the final stretch will be completed by July 4 at the latest and he has notified the contractor that there is to be no default in this plan. The con- tractor has never before fallen down on his plans or engagements, but the wet season of 1925, coupled with the peculiar resistance presented by Ionia county clay, proved to be a combina- tion he could not make much headway against. A visit to the office of the Road Commission at Lansing disclosed the fact that great changes are in store for the good roads which have been constructed with Government aid and under Government supervision. The Federal roads in Michigan and will have an altogether new system in ef- fect by July 1. All East and West roads will be given even numbers. All North and South roads will be given odd numbers. M 11 will be known as U. S. 31. M 13 will be known as U. S. 131. M 16 will be known as U. S. 18. It will cross the lake and pick up its Western movement from M/‘lwaukee and Waukesha. M 10 will become U. S. 23. M 17 will be known as U. S. 10. M 12 (Roosevelt Highway) will be Laown as U. 5S 2 Tt will run from Portland, Maine, to Seattle. M 21 will not be changed, because it is a State thoroughfare and not a Federal highway. M 13 (U. S. 131) will be rerouted from Sand Lake to Petoskey, so as to eliminate sixteen railway crossings. Crossing the G. R. & I. near Sand Lake it will continue North on the West side of the track, eliminating the crossing South of Howard City and also the dangerous crossing just North of Howard City, where the road re- sumes the West side of the track. Many towns which are now crossed by M 13 will be avoided by this realign- ment and reached only by spurs or ex- tensions. M 20 will be changed to U. S. 12. It will cross the lake and pick up its Western trend from Manitowoc and Green Bay. All East and West roads will run from coast to coast. “ MICHIGAN All North and South highways will run from the Atlantic or Gulf to the Canadian border. The new markings will be a shild worded as follows: U. 8. Michigan 31 It is expected by the Commission that the changes in marking will be completed by July 15. The h ghway from Toledo to Mich- igan City will be known as G. S. 20. It will join M 10 and proceed on the Indiana highway on to Chicago, thence starting West from Chicago as U. 5. 10 or UL S. BB. In Wisconsin W 15, running from Racine to Copper Harbor will be changed to U. S. 41. It is understood that these innova- tions are arbitrarily forced on the states in the determination of the Fed- eral Government to make all Federal roads interstate and Nation wide in scope and accomplishment. The work of w:dening M 17 (U. S. 10) between Detroit and its junction with M 11 has already been started. E. A. Stowe. —_>>-»—__—_- Salesmanager Shows Value of Making Arrival Sales. A wide-awake salesmanager is at- tempting to sell his salesmen on the value of arrival goods sales. He de- clares that only half of his salesmen are selling arrival goods, yet never- theless, such business amounts already to 25 per cent. of total sales. He be- lieves that arrival sales are profitable not only to the house and the sales- man, but to the retail customer. He discusses the subject as follows: “Setting aside your own benefit and the benefits the house receives from arrival sales, and looking at it only from the retail merchant’s standpoint, you have sufficient reasons why you w ll push goods for later shipment. We tried to make it attractive as possible for the retailer by giving him new goods just packed, or manufactured gods just made, good clean fresh mer- chandise in every case, and we make prices on them that are lower that we are bound to ask after the goods have come in, have been placed in stock, and probably handled several times more than they are handled when they are shipped on arrival of cars. “The arrival sale has grown to such an extent that our sales for goods for shipment on arrival are now fully 25 per cent. of our total business. When you consider the fact that not over 50 per cent. of our salesmen are partici- pating in th’s business you can see what it amounts to for those that do believe in it and believing in it them- selves can put the idea over with their customers. Our advice to you is to follow the example of Bill’e Hart, who said: ““As soon as I got to be sure of myself, other folks began to believe in me?” —_><.—_—__ Must Have Made Good Stuff. “What was Bill put in prison for?” “For putting up a vigorous kick.” “You mean disturbing the peace?” “No, making moonshine.” TRADESMAN January 6, 1926 Quaker Food Products Tyee ee ee Zems SF WORDEN (GROCER COMPANY Wholesalers for Fifty-seven Years The Prompt Shippers Advertising That Helps You Sell National advertising tells your customers about Fleischmann’s Yeast- for-Health. Package displays at your store remind them to buy. It costs you nothing to devote space to these displays, but it pays profit in sales if you show them prominently. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE Sold From Coast to Coast Originated and Made Only by NATIONAL CANDY CO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN » a ” Mp» 2 gr nae ° a c \ 4 & et a leet. A } © : & A asians Qt a 7 ' ; ‘ f * 2 * a ‘. January 6, 1926 MICHIGAN TRADESMAN OUR BUSIN AND YOURS —— ee OR NEARLY FORTY YEARS, this, the first Trust Company in Michigan, has been knoYn the country over for its successful and satisfactory service as an Executor of Wills and Adminstrator of Estates — the primary i feelin of a Trust Company. But as business methods have developed, this company has grown along with them until we include in our facilities functions not thought of by many who could profit by them and save themselves much detail and annoyance and at the same time find our nominal charges in every department a good investment. HIS company, with its complete organization, can take over the details of caring for your real and personal property and through its various departments and trained executives give your interests direct and immediate contact with a much broader field than could be possible with an individual or a small or lesser organized group of indi- viduals, Sales, rentals, repairs, upkeep, conversions of properties, collections, payments of taxes and other expenses, all would be taken care of promptly and to your satisfaction and profit, relieving you of what might seem endless detail but which to our organization would be but agreeable routine and part of our daily contact, presenting many situations similar to those which have given us the experience that would make our assistance valuable and profitable to you. The Investments offered by our Bond Department are care- fully selected and of a quality deemed suitable for our own in- vestment. They are worthy of your consideration and purchase. While we have invested millions in securities we have bonds for sale in $100, $500 and $4,000 units so that the smaller investor of today may start to build for the future on the same solid foundation upon which the strongest and largest Estates and Trust Companies are built. Living Trusts: a subject in which alert men and women are becoming more and more interested, is an increasingly important part of our business. Seiting aside a fixed sum regularly for some particular purpose, person or objective and having the accumulation in- vested for you will produce results which will prove astonish- ing to those who have given this feature of our business no particular thought. Women are especially invited to avail themselves of the convenient quarters which we have provided for them. They are invited to make these their downtown office for the trans- action of their business affairs and our resources and business information are available for their convenience without any obligation on their part. Alf dealings with this company are in the strictest con- fidence and every client can know that, aside from a natural pride of achievement in a successful record covering many years, every action of ours is subject to State Regulations lead- ing to safety, economy and legality in all transactions. We hope to become better acquainted with you during the year 1926, and also hope that our friendly, efficient and willing service may be extended to YOU and YOUR interests. ‘FHE MICHIGAN JRUST COMPANY Grand Rapids, Michigan THE FIRST TRUST COMPANY IN MICHIGAN 4 MOVEMENTS OF MERCHANTS Allegan—George F. Garlock suc- ceeds S. S. Fuller in the grocery busi- ness. Grand Haven—Swartz & Kooiman succeed Juistema & Swartz in the boot and shoe business. Detroit—The Br:ghtmore State Sav- ings Bank has changed its name to the Union Savings Bank. Lansing—The fourth C. Thomas grocery store has been opened and is located at 942 East Franklin avenue. Detroit—The Hartwick Lumber Co., 1661 Clay avenue, has increased its capital stock from $750,000 to $1,500,- 000. Detro.t—-Perlman’s, Inc., 1306 Ran- dolph street, dealer in clothing, has increased its capital stock from $50,000 to $100,000. Detroit—The Roger J. Sullivan Co., 442 Howard street, dealer in furniture, has increased its capital stock from $50,000 to $150,000. Saginaw—The Lors & Parris Co., 230 West Genesee avenue, autos, ac- cessories, etc., has changed its name to K. A. Lors, Inc. Lud -ngton—George has purchased the Robison 911 South Washington avenue, taking im- mediate possession. Kalamazoo—Alton A. Wenzel, pro- prietor of the People’s Shoe Store, Main and Rose street, has filed a petition in bankruptcy. Lansing—Andrew Carlson has open- ed a modern restaurant on the second floor of the Smead building, under the style of the Terrace Garden. Detroit—The Francia Mills Supply Co., Lumpkin avenue and Detroit Ter- minal R. R., has increased its capital stock from $1,000 to $100,000. Wayland—Wing & Metcalf have sold their furniture and undertaking stock to A. B. Fisher, of Sturgis, who has taken possession and will continue the bus ness under his own name. Detroit—Goldberg & Sellman, 9373 Mack avenue, shoe dealers, have dis- solved partnership and the business will be continued at the same location by Isadore Goldberg. Birmingham—The Connelly Build- ing Co., First National Bank building, has been incorporated with an author- ized capital stock of $10.000, all of which has been subscribed and paid Groening bakery, in in cash. Detroit—The William Katz Co., Inc., 10222 Oakland buildings, plumb- ing and heating, has been incorporat- ed with an authorized capital stock of $2.000, all of which has been subscrib- ed and paid in in property. Grand Rapids—The Baxter & Hunt Co., 2027 South Division avenuc, has been incorporated to deal in hardware with an authorized capital stock of $10,000, of whch amount $9,200 has been subscribed and paid in in cash. Grand Rapids—The Harmon Dry Goods Co., 760 Butterworth street, S. W.. has been incorporated with an au- thorized capital stock of $13,000, of which amount $11,800 has been sub- scribed, $1,100 paid in in cash, and $10,700 in property. Lansing—The Darling Coal Co., 307 Beaver street, has merged its business into a stock company under the same style, with an authorized capital stock -in financial MICHIGAN of $10,000, all of which has been sub- scribed, $500 paid in in cash and $39,- 500 in property. Clinton—L. B. Hittle, 52, merchant and prominent resident of Clinton, was found dead Dec. 31, lying beside the tracks of the New York Central Rail- road a quarter of a mile South of the village. A vial found beside the body indicated that the death was suic:de by poison. Ferndale—The H. V. Kennedy Lumber Co., 22830 Woodward avenue, has been incorporated to conduct a wholesale and retail lumber business, with an auhorized capital stock of $50,000, all of which has been sub- scribed and paid in, $30,000 in cash and $20,000 in property. Manufacturing Matters. Detroit—The Geberal Piping Cor- poration, 459 Wayne street, has been incorporated with an authorized cap- ital stock of $25,000, of which amount $2,500 has been subscribed and paid in in cash. Detroit—The Vulcan Iron & Wire Works, 407 East Fort street, orna- mental and. commercial iron, has been incorporated with an authorized cap- ital stock of $50,000, $10,000 of which has been subscribed and $1,000 paid in in cash. Saginaw—The Mineralite Products Inc., 921 Adams street, has been in- corporated to manufacture and deal in asbestos, etc., with an authorized cap- ital stock of $200,000 and 35,000 shares at $1 per share, of which amount $7,- 000 has been subscribed and paid in in cash. Detroit—The Welding Service & Sales Co., 1337 Maple street, has been incorporated to deal in welding sup- plies and equipment, with an author- ized capital stock of $30,000, all of which has been subscribed and paid in, $7,510.18 in cash and $22,489.82 in property. Wayne—The L. H. Gilmer Co., of Philadelphia, manufacturers of auto- mobile fabrics, has bought the old Prouty & Glass factory, and expects to be in production in the new location by Feb. 1. It is planned to turn out over $1,000,000 worth of material from the Wayne plant during 1926. Wayne—The Steelclad Auto Bow Co., one of Wayne's newest factories, has started production and will soon employ seventy-five men. The com- pany recently moved to Wayne from Holland and specializes in a_ rein- forced bow for automobile tops. In addition the company is about to start manufacture of a natural wood, re- inforced bumper, a patented article. Dowagiac—The Farrell Washing Machine Co. which has recently been difficulties, has been re- organized and with the aid of Chicago cap'talists is expected to go into pro- duction on a large scale at once. The name has been changed to the Tri- Plex Washing Machine Co. and it will manufacture the new Farrell washing machine and the centrifugal wringer. Otsego—A new industry in connec- tion with the Otsego Sanitary Milk Products Co. has been established. A. Must. of Detroit, is now using 10,000 pounds of the company’s skimmed milk each day at the plant for the TRADESMAN manufacture of Dutch cheese. He is now making 1,600 pounds daily, which finds a ready sale on the Detroit mar- ket. By thus disposing of a portion of the skimmed milk it will not be neces- sary to install another powdered milk machine for a time at least. The plant is now receiving 30,000 pounds of milk daily. ——_222s__—_- The Cost of Crime. An official of the American Bank- ers’ Association whose business is to know what he is talking about, esti- mates the money losses from crime in the United States during 1924 at $4,- 000,000,000. Adding to this the cost of police protection, courts, prisons, members of the National Crime Com- mission piles up a grand total of ten billion dollars. This estimate is said to be too high by some authorities but in the absence of definite statistics they admit that one figure is as good as another. Figures so long that they look like a Pennsylvania through freight mean little by themselves. The mind has to have something to measure them by. Consider the following: The esti- mated crime total is greater than the entire foreign trade of the United States for the same period; our im- ports and exports for the fiscal year of 1924 came to $7,865,422,008. The ancient and honorable industry of farming attains the nearest approach to that ten billion; listed in Govern- ment statistics as “Food and Kindred Products,” the total value for 1923 was around nine and a half billions. Tex- tiles came next with $9,487,000,000. Lumber and allied industries trailed far behind with an ignominious $3,- 633,000,000. Dollars are one thing and human Therefore a recapitu- lation of persons gainfully employed in banditry and kindred pursuits ought to be even more entertaining. The number of prisoners in different in- stitutions throughout the country is said to be about 200,000. Our entire criminal population is estimated at 1,000,000. Then we have those aristo- rrats of crime who have—as the sta- tistics so delicately put it—“unlawfully taken human life.” Including profes- gunmen with the winsome young girls who have shot their boy friends our murderers are put at 135,- 000. If you got all our murderers to- gether and made them live in one city that sinister municipality would have a greater population than Salt Lake City, Utah, or Nashville, Tennessee. —_—_~+~+.___ Nation-Wide Drive on Bogus Schools. The Federal Trade Commission and the Post Office Department are launching a campaign against corres- pondence schools which in their opin- ion, promise too much. The Better Business Bureaus and the Associated Advertising Clubs of the World are behind the campaign. The Joy-way Home Study, Inc., of Chicago, one of the first schools to feel the commission’s hand, has just been ordered to quit advertising: “That it can in ten months qualify any student as an expert draftsman, beings another. sional January 6, 1926 able to earn from $200 to $800 per month.” “That it can qualify any student in one year as an automotive expert, able to earn from $75 to $200 a week.” “Dozens of schools are making grand promises,” explains R. O. Brownell, commission attorney assign- ed to make the investigation. ‘It i: pathetic how gullible young me, clerks and high school graduates swa low such stuff. We intend to prot: them as much as possible. There a of course, a number of worthy cor- respondence schools. These schov: do not make such promises. But, | found one school that advertises large staff of trained engineers whi! actually consisted of one lone mai —_22>——_ Florida Society of America. This organization is offering $20," in cash to the individual who will « termine the product best suited to | manufactured in Florida. The socic' calls itself a “Geographic Society «: voted tto the welfare of Florida as ; whole and the wider dissemination 0: scientific knowledge concerning unique and long neglected section o! the United States.” . The society also has an official magazine which con testants are asked to subscribe for. Joseph W. Young is president of the society. He migrated to the pres- ent popular Southern state a few years ago from Indianapolis. In Indian- apolis he organized the Homeseekers Realty Co. and Homeseekers Build- ing Co. He began selling stock and laying out additions. He succeeded at selling the stock, but the additions were never developed. Young is said to be a typical promoter and has suc- ceeded in getting some wealthy peo- ple interested in his Society. ——_2-+2___ Dunn’s Commercial Service. This concern is said to have oper- ated formerly from Chicago as a col- lection agency, but later appears to have been located in Philadelphia, the name being changed to Dunn’s In- corporated. The president, Frank J. Dunn, is said to have originated in Muskegon, where he was engaged in a small business. Later he is said to have been associated with the Inter- national Service Corporation of Chi- cago. Any Michigan merchants who have had any dealings, either personally or by mail with the subject company, are requested to communicate at once with this office. —— << Hole in the Fence. “You say,” said the defending coun- sel, “that the fence is 14 feet high, and that you were standing on the ground —not mounted on a ladder or any- thing?” “T do,” answered the witness. “Then,” replied the counsel triumph- antly, “perhaps you can explain how you, a man of five feet four, could see over a fence 14 feet high, and watch the prisoner’s action!” “There’s a bit of a hole in the fence,” was the calm reply. —_++ + Baldwin—C. F. Weaver has sold his stock of groceries and dry goods to F. D. Bradford & Son, who have taken possession. January 6, 1926 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—The market is the same as a week ago. Local jobbers hold granu- lated at 6.10c. Tea—The market during the past week has continued very dull on ac- count of the close of the year. The taking of inventories is still in prog- ress and until that is concluded there will be no particular change. There is a steady enquiry, however, and this general interest will no doubt culmin- ate after the turn of the year in a much better business. The undertone throughout is strong. Formosa teas are strong everywhere and Congous are also likely to be favorites. Cey- lons, Indias and Javas are all firm and unchanged. Replacement costs of the whole line are higher than present prices. Coffee—The market has seen a num- ber of slight fluctuations in Rio and Santos during the past week, due to the market conditions in Brazil. The net results of this is a series of prices not materially different from prices re- ported last week. This applies to all grades of Rio and Santos, sold green and in a large way. Milds have also changed in price during the past week some advancing a fraction and others declining a fraction. The jobbing mar- ket on roasted coffee has shown no particular change during the week, as sellers are still working on their spot stocks. The consumptive demand for coffee is fair. Canned Fruits—Spot fruits are firm, although quiet. Most trading is being done out of local holdings which are sufficient for the moment. First and second hands are not pressing sales. Most items are in an unusually favor- able position. Canned Vegetables—Tomatoes are always one of the commodities which are difficult to swing upward during a period of stagnation and when they harden just before inventories con- fidence is inspired in tomatoes and in other vegetables in a similar position. Peas have been receiving but little at- tention of late, but there are no lower prices reported, while corn is main- tained. All three packs are meeting with their widest sale at retail on record and the tremendous outlets are responsible for the better feeling at factory points. Canned Fish—Fish has been in rou- tine demand with no new features de- veloped. Milk is steady at quotations. Dried Fruits—The dried fruit indus- try went into the new year in much better shape than in a number of sea- sons. There was no carryover to de- press the situation; growers are hold- ing what little they have left, not be- cause they are forced to do so, but because they expect to make profits later on; distributors are carrying lighter stocks than usual and they re- gard dried fruits favorably since they made money on them in late 1925. The outlook inspires confidence, while the amount of merchandise available for the seasonable outlets assures a healthy movement from packer to wholesaler and from jobber to retailer. The wholesale market last week was quiet but firm. No fluctuations in prunes occurred on the spot. The largest California counts were stronger in tone and were sparingly offered by packers. Other sizes are not so anx- iously sought for forward shipment. The Oregon line is statistically well placed and as packers are pretty well sold out they are not trying to force sales. Until raisin packers re-enter the market there is little opportunity to do much trading. Most of them are withdrawn on assortments. The scarcest item is seeded raisins. Spot stocks of all types are light. Apricots and peaches are quiet as_ transient trading is restricted but there are only resale blocks to be had and these are not being pressed for sale since the heavy consuming months are ahead and there is less than the usual volume in sight. Nuts—Shelled nuts show no signs of a reaction as trading in 1926 begins. Almonds are in a peculiarly strong position in all European centers, while the California shelled nut will not be a serious competitor, since the great bulk of the domestic crop was sold in the shell. Because of the high prices at European points ot the be- ginning of the season importers made contracts sparingly and they have yet to cover a considerable part of their requirements. The market in Spain and Italy has been firmly maintained. When weak spots have developed, buy- ing set in and prices went back to their original levels. Inability to get cheap replacements tends to keep up the spot market. Shelled walnuts, when it became known that the crop in France was not of as large volume or good quality as expected, immedi- ately began an upward tendency, which has not been checked. The con- trolling factor in the future seems to be the quantity of nuts still held by growers. Shellers claim that there is comparatively little to come forward. It is difficult to get nuts in France which conform to the new standards enforced by local dealers. Shelled pecans have also been firmer of late and are somewhat higher. Rice—Postings from Southern rice producing points are to the effect that the crop this season has been curtailed and that there will be a smaller per- centage than usual of the top grades. Millers have more confidence in the situation than dealers and they look for a higher and more active market after the middle of the month. Im- ported rice is so closely sold up that little trading can be done. _ Salt Fish—The market for all va- rieties of mackerel is dull, without any change during the past week. There will be no particular demand for mack- erel until after the turn of the year. Syrup and Molasses—The demand for high-grade New Orleans molasses is good, so good, in fact, that the market has advanced 2c per gallon during the past week. Sugar syrup shows no particular change and the market is dull. Compound syrup is also unchanged, but in fair demand and steady. If the corn market con- tinues to advance the result will be an increase in price in this market. Beans and Peas—The demand for all varieties of dried beans has ‘been very dull during the week. This also applies to dried peas. Values are about steady and unchanged. Cheese—The market has been firm during the past week. Offerings have been light, prices steady and the de- .mand moderate. Provisions—A moderate demand is reported in the provision market dur- ing the past week. This applies to all varieties of beef and hog products. There is a steady and regular demand every day, mostly in small lots, how- ever, at steady to firm prices. —_~+2.—____ Review of the Produce Market. Apples—Baldwins, 75@$1; Talman Sweets, 90c; Spys and Kings, $1@1.50; Jonathans and McIntosh, $1.50. Bagas—$2 per 100 lbs. Bananas—7'4%4@8c per Ib. Beans—Michigan jobbers are quot- ing new crop as follows: Gi El oPea Beans... $5.10 Bieht Red Kidney ....-..._-____ 9.50 Dark Red Kidney —_...____-_- 9.25 Brown Swede (s2 9 7.00 Butter—The market has shown con- siderable activity during the past week for fine creamery butter, accompanied by advances, which were followed by marked declines. Under grades are moderately quiet, without material change in price. Local jobbers hold June packed creamery at 42c, fresh creamery at 45c and prints at 46c. They pay 25c for packing stock. Cabbage—2%4@3c per lb. Carrots—$1.25 per bu.; new from Texas, $1.10 per doz. bunches. Cauliflower—Calif., $4 per heads. Celery—65c for Extra Jumbo and 95c for Mammoth. Cocoanuts—$1 per doz. Cranberries—Late Howes are now in market commanding $10 per 50 Ib. box. Eggs—The demand for fine fresh eggs has continued active during the past week and under the influence of this and the cold weather, the price has declined only 5c per doz. Local jobbers are paying 35c this week for strictly fresh. Local dealers sell as doz. ‘follows: Presh Catialed .---.._.._______ 40c MO soc Bieste oe gay Ue 30c @héews 225 28c Egg Plant—$1.75 per doz. Garlic—35c per string for Italian. Grapes — California Emperors in kegs, $6.50. Honey—25c for comb; 25c for strained. Lemons—Quotations are now as fol- lows: $00 Sunkist --..-.._-_-___-___-_- $6.50 660 Bea Ball. 5.50 S00 ted Ball 2-2 6.00 Lettuce—In good demand on the following basis: California Iceberg, 4s and 4%4s_-$4.50 Arizona Icebere .....________-_- 5.25 Hat house feaf _._-____-----__---- 14¢ Onions—Spanish, $2 per crate of 50s or 72s; Michigan, $3 per 100 Ib. sack. Oranges—Fancy Sunkist California Navels are now on the following basis: 16 $5.50 10 oo 5.50 V6) 5.50 QU 5.50 OG 5.50 252 GIS nnn we oo ee eee nen GAR ee 5.00 Floridas are in ample supply on the following basis: 16) $5.25 50) oe 5.25 BOQ ee ae §.25 200 5.25 Poe 5.25 Parsley—60c per doz. bunches for jumbo. Peppers—Green, from Florida, 65¢ per doz. Potatoes—Buyers are paying $2@ 2.25 per bushel, according to quality. The market is steady. Poultry—Wilson & Company pay as follows this week: bleavy fowls 220002250 22c bight fowls 22220522) 15c Springers, 4 Ibs. and up —..-.-.- 24c Turkey Gancy) young —-.......- 39c Turkey (Old Poms) —._..._-_. 32c Ducks €White Pekins) =... 26c Geese 15¢ Radishes—60c per doz. for hot house. Squash—Hubbard, $2 per 100 Ibs. Sweet Potatoes—Delaware kiln dried $3 per hamper. Tangerines—$5.50 per box of any size. Tomatoes—California, $1.65 per 6 Ib. basket. Veal Calves—Wilson & Co. pay as follows: BPaney 9.2.9 2 16c God 2 14c Medi 2 llc M6dn 2250022 9 ———_+-+—__— Even when the gold rush did away with the name “Seward’s Folly” for Alaska, nobody imagined the territory would one day become a storage ware- house of the country’s meat supply in case of need. It is reported that a small herd of reindeer, brought from Siberia in 1892, now numbers 350,000, two-thirds of it owned by natives, and valued at $9,000,000—much more than we gave for Alaska in 1867. Last year, reindeer meat to the amount of ninety-six tons found a ready market on the Pacific Coast; more might be sold were it not for the home demand. —_+->—_—_ A new air service is to establish an international trunk line between To- ronto and Winnipeg, taking in Min- neapolis, Cleveland and Buffalo on the way and hadling both passenger and express business. As one of the avia- tion experts in the service of the Dominion has pointed out, most of Canada east of the Continental Divide is a natural airdrome, with plenty of lakes and rivers to supply take-offs and landing places for hydroplanes. Much of the future development of the Western provinces depends on aerial communication. The better your store is equipped with the special furniture made for such a store as yours, the better the class of trade you will get, and the more of it. nearly 6 Prospects For Business Never Were Brighter Than Now. Grandville, Jan. 5—There’s a good time coming by and by, was the gist of the old song, and to-day we may say the good time is already here. Certainly the American people have no cause to feel discouraged over the outlook. The year just ushered across the threshold is blushing with hap- piness and prosperity. The old year went out happily, the new year comes in gay as any garden bird, flushed with hope and good cheer. And why not? Perhaps never in our history were future prospects for a good business year more abundag@it than right now. The sighs and long visage of pes- simism have no place to-day. Right in Grand Rapids furniture prospects are of the best. The Valley City is step- p.ng out on a new voyage of discovery. The city actually feels its oats and will not be passed in its race for success by any other city in the American Union. Away back in the sixties, the Valley City was a mere settlement in the then great wilderness of Western Michigan; to-day it is the mistress of furniture production for the big round world, fast making an enviable name among the cities of the Middle West. When a struggling settlement in the woods, hard times were pretty much in evidence. Warren Mills, an early settler, declared he would cook the wheelbarrow next if things went from bad to worse. The outbreak of the civil war served to break the stringency of the times, ushering in a new era of prosperity which lasted for a decade and more. Since that day numerous panics and business failures have visited our coun- try, lookine back to which we can truthfully say that to-day the Nation rides on a wave of accomplishment never before exceeded, and the new year holds much of promise for a con- tinued stream of successes. However much may be said about farm conditions, they surely are on the up grade. When factories run full manned and mercantile lines are fully equipped, there can be no real danger of falling into the murk and slough of despondency. Nothing in the immediate future pre- supposes any great change in the times. If anything, the year 1926 promises better than that just past. The business outlook is certainly a cheering one. Government has prom- ised aid to the farming community, so far as Government has any right to go. In all the past, with the r-se and fall of political parties, promises made to all kinds of business have never quite panned out as was expected. The out party is quite too often ready to go sled length in promises which, when the opportunity arises for ful- filment of those promises, fails to ma- terialize. Long on promises, short on fulfill- ment. Despite all the ills of to-day, lack of employment is not one of them and that fact may be set down as going a great way toward fixing the status of the times in the immediate future. From West, South and East come good tidings of continued prosperity in the varied interests of those sec- tions of our country. The present gathering in this city of the Nation’s furniture buyers promises as successful a buying campaign as ever came within her gates. What with general employment, with nu- merous new designs in furniture, and an anxious effort to please, there can be but one outcome to the furniture season—it is to be the best in many years. Faith in our own superiority in meeting the demands of the public has much to do with the times. Our most successful men, in busi- ness and in the halls of legislation, predict the present year will exceed that of the one just past so far as MICHIGAN quantity of work accomplished. There is not a pessimist among them. Every sign points to not only continued, but increased prosperity. The Government, under the present level-headed executive, is not likely to go off on any wild goose chase where legislation is concerned. Congressmen who are fathering the bloc method of milking the U. Treasury have had their innings and are due for a severe chgstisement by the American people for their blindly misunderstanding the real interests of all the people. Optimism is in the saddle. The coal strike is apparently about to be settled. From its chastisings the miners and their employers have learn- ed a much needed lesson, that lesson revealing to them the fact that to work injury to the great consuming public may pay for a time, but is destined to signally fail in the end. The American belief in fair play has not become extinct, although at one time it seemed as though such was the case. The grumblings here and there in- dicate a natural disposition to seek a change, but these grumblings are dying out as the sun of prosperity continues to shine from our Atlantic coast to the shores of California. Perhaps never in the history of the country was there a fairer outlook for business and agriculture than exists to-day in the United States. It is a comforting assurance, that gives cour- age and happiness to more people than ever in our National history. This Nation is the happiest example of a contented people which to-day exists. Let us see to it that we do nothing to disrupt the conditions mak- ing it the envied of all the govern- ments of earth. Old Timer. —_2+>——_ Semi-Annual Meeting of the Michigan Wholesale Grocers. Saginaw, Jan. 5—The semi-annual meeting of the Michigan Wholesale Grocers’ Association will be held at the Hotel Statler, Detroit, Jan. 27. Departing from our usual custom, this meeting will include the manufar- turers and the brokers together with our membership. This for the reason that a great many of our trade problems to-day are problems that do not originate within our membership, and the only hope of their correction is by a frank discus- sion and a better understanding be- tween the manufacturer, the broker, and the wholesale grocer. Because of their nature they lend themselves to association effort. A communication just received from = Dp. Bristley, President of the American Grocery Spec-alty Manufac- turers Association, states that because he will be on the Pacific Coast in January he will be unable to be with us but his association will be represented by one of their executive officers. Some of the matters that are on the slate at present are drop shipment from factory, guaranty of price against decline, the desk jobber, the function of the cash and carry jobber, the dual capacity of some brokers. P. T. Green, Sec’y. — Some Signs and Their Meaning. When the wind moans it is extreme- ly bad luck to burn rubbish near your build ngs. A crack in your chimney is a sure sign you are going to move. To see a paper hanger papering over a flue indicates an impending loss. If you can see your shadow from an oil lamp while filling the tank of a gasoline stove, it indicates a gathering of old friends at your house. If you smell gas or gasoline and look for it with a lighted match, it foretells that you are about to go on a long journey. TRADESMAN January 6, 1926 DURABLE FIRE-SAFE GRAND RAPIDS (H.M.R) w ae REYNOLDS SHINGLES “Built First to Last’ BEAUTIFUL that’s for ap- ance. that’s for long life and sultant econ- re- omy. that’s for pro- tection. After all, don’t those three features just about describe the ideal roof? Reynolds Shingles are car- ried in stock by leading lum- ber dealers everywhere. H. M. REYNOLDS SHINGLE COMPANY “Originator of the Asphalt Shingle” - MICHIGAN A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan Se per ate age ee January 6, 1926 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 4—The first of this year brings about some changes in business circles here. Wallace Lundy, for the past three and one-half years manager of the Sooford Auto Co., starts with the Chevrolet agency, of which A. B. Jacobs is proprietor. Mr. Lundy has a large acquaintance throughout the country, having for- merly been sheriff for Chippewa coun- ty prior to his taking the management of the Sooford agency. Mr. Lundy’s connection with the Chevrolet agency will be a valuable asset to that agency. John Macki, who for the past month has been receiving treatment in a Duluth hospital, returned last week, much improved in health and starts _the New Year again attending to busi- ness. _The ferry of the Algoma Transit Co. did not lay up for the season on Janu- ary 1, as was contemplated, owing to the mild weather. It will keep going until forced to stop by the ice. This was good news to many who were able to procure Christmas cheer dur- ing the holidays. The regular travei is keeping up and the ferry will be a benefit to our merchants as long as she keeps in operation. The ringing of the Liberty bell was heard by the radio fans on New Year, coming in loud and clear. Practically all misunderstandings are caused by people who don’t under- stand they don’t understand. With the closing of 1925 also ends the publication of our weekly paper, the Cloverland, which published the last issue Dec. 26. The Cloverland bought the Soo Times about one year ago and started out with many im- provements in the old weekly, which at that time appeared to have a rosy future, but it seems otherwise, as the city has a real live daily issue, which is ample to serve the public, besides being a profitable enterprise for the publishers. The old saying that op- positio ins the life of trade does not seem to apply to the newspaper busi- ness here. The managers representing Swift & Co. for the Upper Peninsula, also the Northern part of Wisconsin, attended the annual managers meeting at Mil- waukee Jan. 2. Owing to the mild weather here there is a big rush for 1926 automo- bile plates which usually takes place in April. It looks as if there may be a short lay up this winter here. Henry Van Dyke says this about keeping Christmas: “Are you willing to forget what you have done for other people and to remember what other people have done for you; to ignore what the world owes you and to think what you owe the world; to put your rights in the background and your duties in the middle distance, and your chances to do a little more than your duty in the foreground; to see that your fellow men are just as real as you are and to try to look behind their faces and their hearts, hungry for joy; to own that probably the only good reason for your existence is not what you are going to get out of life, but what you are going to give to life; to close your book of complaints against the management of the uni- verse and to look around you for a place where you can sow a few seeds of happiness?” A. H. Eddy, one of our well-known grocers, left last week for Florida, where he expects to install several doughnut machines. From what we can learn there is a big field there for doughnuts and Mr. Eddy expects to be the first on the job. He is ac- companied by A. H. Passmore and L. Pearce. They expect to return in ut six weeks. 7 William G. Tapert. —_+ss—— If Newspapers Told the Truth. Only a short time ago the editor of a paper in Indiana grew tired of being MICHIGAN called a liar and announced that he would tell the truth in the future. His next issue contained the following items: “John Benin, the laziest merchant in town, made a trip to Beeville on Mon- day. “John Coyle, our groceryman, is doing poor business. His store is dir- ty and musty. How can he expect to do much? “Dave Conkey died at his home here Tuesday. The doctor gave it out as heart failure. Whisky killed him. TRADESMAN “Married—Miss Silvia Rhoades and James Collins, by the Rev. Gordon, last Saturday at the Baptist parson- age. The bride is a very ordinary girl who doesnn’t know any more about cooking than a jackrabbit and never helped her mother three days in her life. She is not a beauty by any means and has a gait like a duck. The groom is an ‘up-to-date loafer. He has been living off his old folks at home all his life and not worth shucks. It will be a hard life.” Silence Is Golden—And Safe. “Sam, do you solemnly swear to tell the truth, the whole truth and noth- ing but the truth?” “Ah does, sah.” “Well, Sam, what have you got to say for yourself?” “Jedge, wif all dem limitations you jes’ put on me, ah don't believe ah has anything to say.” ——_>+ > Never buy merchandise to last more than sixty days. PHOENIX Hermitage Hotel. DETROIT: Players Theater. T. B. Rayl Co. BATTLE CREEK: GREENVILLE: OWOSSO: GRAND RAPIDS: Burton High School. St. Mary’s Hospital. St. Stephen’s School. St. Thomas School. Blackmer Rotary Pump Co. Grand Rapids Garages, Inc. G. R. Refrigerator Co. Malloch Knitting Mills. Central High School. McCord Mfg. Co. W. K. Kellogg (Gull Lake). Battle Creek Sanitarium. Moore Plow & Implement Co. Walker Candy Corporation. LOUISVILLE, KY.: Lowisville Planing Mill. OWENSBORO, KY.: Field Packing Co. Sprinkler and Heating Company GRAND RAPIDS : DETROIT EVANSVILLE, Contractors for Automatic Sprinkler Systems HEATING AND VENTILATING STEAM POWER PIPING MECHANICAL REFRIGERATION SANITARY ENGINEERING GAWLO INDIANAPOLIS, IND.: Hoosier Veneer Co. EVANSVILLE, IND.: Evansville Metal Bed Co. Evansville Top & Panel Co. Central Glass Co. Metal Furniture Co. Bockstege Furniture Co. Maley & Wertz Lumber Co. FLINT: MONROE: INDIANA Cody School. BELDING: Belding Haff Co. Monroe Paper Products Co. BAY CITY: Bay City Grocer Co. IRON MOUNTAIN: Iron Mountain Publishing Co. LANSING: Lansing Paint & Color Co. HOLLAND: Buss Machine Works. BUSINESS PROSPECTS GOOD. Retrospect and prospect come nat- urally to the minds of business men into another. Taking up and checking accounts give a good view of the ac- complishments of the twelvemonth just ended. The data are complete except as to outstanding accounts and these can be fairly estimated. It is only among the Chinese that the practice prevails of paying up all debts before the beginning of a new year. A sim- ilar one here would simplify many things, but it is not capable of fulfill- ment. As it is, and taking everything into account, the year just closed has been a trying one in many lines of business. In the earlier months there was an instability of values in divers directions which would not have en- couraged advance buying, even had there been a disposition in that direc- But, with the piecemeal method of purchasing become a habit, the great strain came upon the producers of merchandise who had to turn sharp corners to come out without having their balance show up in red ink. Mat- ters improved in the last half of the particularly in the as one, year merges inventories tion. year, and more quarter just ended, principally because of the better buying at retail in vir- tually every section of the country. The closing of the year finds business generally in a better position than it was at the beginning. But how great the strain was appears in the record of commercial failures. In the first nine months of 1925 these were 16,083 in number as against 15,226 in the same period of 1924. In the final quar- ter they totaled about 5,100, as against 5,389 for the same three months last year. The liabilities, were much less this year than last. Looking ahead, the prospect seems This is the concensus of opinion of leaders in different lines of industry, as well as of the great mass of retailers who however, much brighter at the moment. are quick in sensing the reaction of consumers. Conditions favor the con- tinuance of good business for the first half of the year at least. This opin- ion is based on the volume of work in sight in various of the larger in- dustrial establishments and enterprises, with the necessary consequence of giv- ing employment in all manner of handicrafts, and on the great amount of construction already arranged for. Then, the farmers are finding themselves better off in most instances than they were a year ago, despite the contrary. country too, political jeremiads to the totals, taking the over, are larger than they were and betoken a correspondingly increased buying power on the part of the peo- ple in general. The disposition to buy is also manifest, in fact too much so in some instances. This has led to cautionary appeals on the part of bank- ers against overindulgence in the mat- ter of buying on instalments. A sim- ilar caution has been expressed against excess in building operations, but this evil, if it be such, is apt to be con- trolled by the lenders of money. Basic conditions in general being sound, it becomes a question merely of the ex- Savings MICHIGAN tent of the ventures. If these are founded in judgment and common sense without the taking of needless risks. business ought to be profitable until the time when the outlook for the crops is defined. Thereafter much will depend on that outlook. ES PRICE MAINTENANCE. From preliminary indications it is evident that a good “scrap” is ahead in connection with the movement to secure the enactment of the bill to allow the maintenance of resale prices on trade-marked or branded goods when these are not in the nature of a monopoly. To get trade opinion on this subject, the Chamber of Com- merce of the Un'ted States is sending out a questionnaire to stores all over the country. It has been rather hastily assumed that the purpose of the proposed legislation is to hit only at the practices of certain dry goods stores in using cut prices as a bait to draw customers. But it is more general in its character and is intend- ed to apply to the resale of all articles within the category stated. The first organized opposition, however, comes from the officers of the National Re- tal Dry Goods Association. The members of the latter have been ad- vised to vote against the main prop- osition submitted by the Chamber of Commerce of the United States and to refuse to vote on the subsidiary ones. Criticism is also leveled at the forms of the enquiries in the question- naire as being calculated to mislead. It is doubtful, however, whether any merchant in the country wll fail to understand what is being submitted for his decision, no matter what may be the wording of the enquiries, be- cause the matter has been hitherto fully discussed. Should a major-ty of them favor the maintenance of resale prices, the movement for its adoption will be strengthened. But this does not necessarily mean that the meas- ure will be enacted. -The opposition to it comes from wealthy and powerful ‘nterests which have heretofore shown their ability to squelch similar legisla- tion when it has been attempted. Meanwhile, appeals are airly fre- quent to enforce the aganst attempts to control resale prices. That law has well settled by this time by decisions of the Supreme Court of the United States as to leave little or no doubt as to its limitations and scope. Two cases in po nt were recently before the Federal Trade Commission. In one a hosiery manufacturing concern was made respondent because of its insist- ence on keeping up the retail prices of its goods. Enqury showed that the company would not sell to dealers who cut the prices fixed. As it has already been decided that a producer has the right to choose his customers and may refuse to sell to any, for any reason or no reason at all, the case was dismissed. The controlling fact in this case was that the producer sold direct to the reta-lers. In the second case, a company manufacturing underwear was cited before the Commission. This concern sells to jobbers and depart- ment and chain stores. In co-opera- tion with its dealers it established a plan wherehy supplies were cut off existing law been so TRADESMAN from all who sold below the establish- ed prices. Information of these price cutters was obtained by a regular sys- tem. The Commission held that the agreements with jobbers brought the case within the ban of the law as hitherto decided. It is said that the company concerned intends appealing to the courts to set aside the ruling of the Commission, but its chances of success seem slight, in view of pre- vious decisions, unless the facts are otherwise than as stated by the Com- mission. COTTON AND COTTON GOODS. A number of changes occurred dur- ing the past week in the cotton quota- tions. They were all of a speculative character. For some of them was the pretext of a greatly lessened produc- tion by planters for this year’s crop. A meeting of growers will be held w thin a few days, when the matter will be discussed. The talk among some is for a restriction of acreage, as though this would necessarily mean a lessened output. As against this is put the fact that better cultivation of a smaller acreage wth more effective control of the boll weevil would tend to increase rather than diminish the size of the crop. Still, no matter what the result, it seems rather far-fetched to have the size of the yield not yet planted affect the price of the crop in being. The growers have recently been in- formed by the Department of Agricul- ture that they are losing money by their own carelessness. This loss amounts at times to from $5 to $10 per bale. It is caused by careless han- dling, poor cleaning and ginning, in- sufficient storage, resulting in what is called “country damage.” The fortnightly reports of the Crop Reporting Board during the season, which have called forth a lot of criti- cism, have found a stanch defender in Dr. B. W. Kilgore of Raleigh, N. C., Pres dent of the American Cotton Growers’ Exchange, which is the cen- tral body of the cotton growers’ co- operative organization. He _ believes the frequency of the reports is a good thing and would have them even made weekly or daily if it were possible. The more frequent they are, he says, the less the opportunity for speculating in cotton. He adds, also, that the Gov- ernment reports are more reliable than any others made. Production of cotton goods is on the increase, especially in Southern mills, some of which are even running at night to make up for lost time. Prices for gray goods are keeping up well, considering tthe cost of the raw ma- terial. A fairly steady demand con- tinues for these fabrics. Specialties are more called for and are being fur- nshed, though not in large lots. Napped goods sales are said to have been quite as large as were expected. In wash goods the printed ones re- main more in favor for the time being than do the dyed fabrics. Rayon and silk mixtures are still favored. Under- wear is moving slowly, but more busi- ness is looked for in the course of a fortnight. Hosiery business is without special feature, except that reductions have been made on certain goods. January 6, 1926 FEDERAL TRADE COMMISSION To make more effective and perman- ent by legislation recent procedure adopted by the Federal Trade Com- mission is declared to be the purpose of the Wadsworth-Williams bill re- cently introduced in Congress. At first the practice was for the Commis- sion to act on complaints submitted to it by citing before it the concern ac- cused of unfair competition under the Clayton act. The citation was ac- companied by a formal complaint which was made public. A hearing followed, after which the complaint was dismissed or an order “to cease and desist” entered against the de- fendant. Should the new legislation be adopted, the first step in each case will be: an informal proceeding which will not be made formal unless the Commission believes that the public interest requires it. While this has recently been the practice there is no guarantee of its continuance unless it is made so by law. The respondent’s name will not be made public in the preliminary proceedings. He _ will, furthermore be permitted to move to dismiss the casé because a prima facie cause of action has not been made out and to take an appeal to the courts in case this is denied, the proceedings before the Commission being mean- wh'le suspended. A provision that is new is that a competitor injured by the use of the methods questioned will be permitted to intervene in the pro- ceeding on terms fixed by the Com- mission. These are the main provis:ons of the legislation sought. Among the organizations endorsing them is the American Specialty Manufacturers’ Association, whose counsel drafted the bill. It is likely that the discussion which will ensue wiil bring up the ad- visability of continuing the Federal Trade Commission. CITIES THAT SHALL BE. The American Institute of Steel Construction projects the city of 2000 A. D. as having buildings 100 stories high, with landing stages for aircraft and traffic at two or three levels. The prospect is feasible and reason- able, not remotely Utopian. It has little in common with the prophetic fantas‘es of mere literature, for it is the consensus of men whose everyday concern is with structural material and grimly utilitarian building prob- lems. The daily experience of pedestrians and motorsts in every large city will support the view that one street level —except where there are boulevards exceptionally wide—is increasingly in- adequate to modern metropolitan pur- poses. There is a harassing and in- cessant problem not merely in rapid transit for vehicles but in what used to be the safe and simple process of walking across a street from curb to curb. The multiplied airplanes aloft will have their own traffic complexes, but they will usefully draw off much of the surface congestion. Subways and airways must conspire under strong arm of the law to relieve the block- ade that now makes parking places of narrow alleys as well as important streets. g [ z J , fo? ee ri \ January 6, 1926 MICHIGAN TRADESMAN 9 SELLING GOODS A FINE ART. Most Ancient and Honorable of the Professions.* I have always termed selling as a profession and I maintain that sales- manship is the most honorable and ancient of the professions. It came ahead of law and medicine and en- gineering and all of the others. A suc- cessful salesman has the right to be proud of his vocation, to glory in it, to demand adequate compensation for his services if well rendered and he should use every means possible to increase his knowledge of how to sell, where and who to sell. There are several characteristics which should be a part of the make-up of every successful seller of merchan- dise, no matter what his line. One of the important ones is a good presence, which means perfect self possession, pleasant address and extreme neatness of appearance. All of these things go to secure for a man a receptive au- dience from his buyer. It is rather easy for a buyer to say “No” to a bashful man and it is even easier to say “No” to a sloppy man, but not easy to the man who is well dressed, who comes in with perfect assurance and self pos- session and who knows his business. One of the greatest assets that any salesman can have is the ability to smile genuinely. I do not mean by this the grin that is assumed, because intuitively a buyer knows a genuine from an assumed smile. Nothing will open the heart and loosen the purse strings of the buyer so quickly as an infectious and genuine smile brought into the front door bp a salesman. A smile on the lips, going no deeper, is only temporary in its effectiveness, but if that smile originates in a man’s heart and comes gurgling up through the various tubes and on to his lips, then it is irresistible and I have known many instances where salesmen who were not expert salesmen, but who were natural smilers, have sold more goods than the expert who was either a chronic grouch or who grinned me- chanically. Nature has meant us all to be happy. Most of our unhappiness is caused by our own mistakes. The world resents unhappiness and dis- likes an unhappy man and will not have business dealings with a man whose nature is one of gloom and sourness and frowns. The physiologists tell us that to pro- duce a frown there are required and used sixty-four muscles of the forehead, the face, the nose, the mouth and the chin. To produce a smile only thirteen muscles are used. I fear that a large percentage of the world overworks its s xty-four muscles. I once went to hear a man deliver a lecture on a very peculiar topic. With- out any other explanation he was ad- vertised to speak on “Where is your third vest button?” There was good psychology in this. It aroused my in- terest intensely. I wanted to find out how a man could be paid for lecturing to a lot of people on the location of a third button on a man’s vest. Well, gentlemen, it was one of the most illuminating talks I have ever *Paper read at convention of Iowa Canners Association by Capt. Rohert E. Lee, of St. Louis. heard. The answer to the question, “Where is the third button on your vest” is a simple one. It is in front of you, of course, but then comes a lot of explanation. If a man’s third vest button is in a visible position, so’ that he can see it himself when he glances down, it is an indication that his chest is out, that he is self-possessed, that he has good health, that he is confident of himself, that he looks*for, expects and will get success. If his third button is not visible through the fact that he is stooped over, with shoulders drooped, it is a very clear indication of the op- posite condition of the man both mentally and physically. His shoul- ders droop because he is hopeless, be- cause he does not believe in himself, because success is not in his mind’s eye. I ask you, can any man who comes into a business office with his shoul- ders down, his lower lip hanging, a look of defeat in his eye, and if his third vest button is not visible, is there any hope of that man having any suc- cess in selling any kind of merchan- dise? By the way, there is a possibility of a salesman having too much of energy and too much of nerve and too much of “hurrah” in his makeup. I remem- ber in the old days when street cars were open at both ends and the con- ductor went through to collect his fares that there was a boy selling news- papers who jumped the rear end of a car at a prominent corner in St. Louis, rushed through the car yelling “Globe and Republic, Here’s your Paper,” and he was out of the front door before anyone could buy a newspaper from him. Everybody said he was a won- derful sort of a fellow, but he was so rapid and so energetic that I never saw him sell a newspaper to anybody. He was gone before they could buy. There are three great salesmen who are marked out in my mind as having been gifted with the divine spirit and art of selling, three men who were out- standing sellers, who were master salesmen. The first and most noted of these was John the Baptist, whose story of his splendidly carried out cam- paign is told in the New Testament. John was a commonplace, everyday fellow, but he had the divine gift of salesmanship and through it he sold the whole world the idea that Jesus Christ was the Master and that the Christian religion was the religion. The selling campaign that John the Baptist carried out so effectively, sold his idea so well that it has remained to-day a paramount idea to all of us. Christopher Columbus was a super salesman. Along in 1490 nobody be- lieved that the world was round ex- cept Christopher himself. He believed so thoroughly that he went to Queen Isabella and King Ferdinand of Spain and put on a selling campaign which must have been wonderful because he sold Isabella and Ferdinand so well that you will remember that Isabella hocked the family jewels in order to finance Columbus and his little explor- ing ships. Columbus delivered the goods after he sold them because he did find that the world was round and, he brought ahout the development of the greatest country in the world, the United States of America. The greatest present day salesman, to my mind, is the man who as a master salesman sold the entire world on the need for quicker and better and more effective transportation. That man is Henry ford, who first sold the idea for the necessity for better means of coming and going, then he pro- duced his merchandise and has s-nce been selling it. His latest accomplish- ment was the turning out of 9,127 cars finished to a turn in one day. I main- tain that Henry ford is to-day’s great- est salesman. My idea of good salesmanship appeal is the custom made kind, the kind that originates on the spur of the moment in the back of the head of a man who was born with initiative and gifted with a quick thinker. This is differ- ent from the canned kind which the fel- low learns by note like a book agent from a pamphlet. It is a universal fact that every man, every buyer, must be approached differently and that the successful salesman must be psycho- logist enough, with enough of grasp of ideas to be able to first know what kind of approach to make and, second, how to make it: for the closing of an order is merely the final incident of the good impression for himself, for his house and for his goods which the salesman must first make prospective buyers. upon his Men who sell often wonder them- selves why it is that there are certain people and a large number of them, who are hard to approach, who are variable in their manner and methods and who are hard to convince. I am going to let you into a secret that will explain what it is that makes the sales- man’s job anything but a bed of roses. When the United States began to pre- pare for war in Europe the med cal men of the army examined, physically and mentally, about four million men. A careful record was made of these examinations for future use and the scientific men students of humanity added these findings to other records of two or three million hu- man beings and ther final conclusions disclose a queer condition. who were They found that 5 per cent. of the entire population of the United States are idiots, whose mentality is about that of a normal child two years old. They found another 5 per cent. of our population are imbec les, beings whose mentality ranges from that of a child of two up to that of six or seven years old. Then they found that there is a great mass of 60 per cent. of our popu- lation which these scientific men called morons. A moron is a human being whose mentality may range from that of a child of seven up to that of a boy of nineteen, some of one class and some of another and some in between. Then there was found a section of 25 per cent. of our population of people who were strictly normal, mentally, in- telligent, quick of perception and un- derstanding—I should say people of my caliber. Then the scientific men found that the last 5 per cent. of the population are geniuses, super men and women mentally—shall I say people of your class? Now I leave it to you to draw your own conclusion, which is that 70 per cent. of our entire population are under normal mentally and that 60 per cent. make up the large percentage of the people whom our salesmen must meet daily and who are positively under normal mentally. Their subnormality must be considered, excused, and dealt In this 60 per men with by the salesman. there are who are competent of conducting busi- and often make but there is a crotchet somewhere in the mentality which calls for patience on the part of those who have business dealing with them. The moron, in other words, is the man who is vari- cent. of morons many nesses who money, able, undecided, stup d, stubborn or disagreeable. If there are any persons who hear this who are disagreeable by nature, stubborn by nature, variable by nature or stupid by nature, I apologize to them for being so frank, but I still that they are in that class of people known as morons. must maintain great I have always maintained that sales men are born and not made. My long experience in watching the world of salesmen indicates to me that the man whose natural a book- keeper or an artist or an engineer can- not bent is to be become a producing salesman. Such men sometimes have some suc- cess in selling, but usually they are only able to sell to people who are in real need of their merchandise. They are not creative, they do not make new business, they do not put into the mind of the buyer a des re which he did not They are order takers and usually go through The same man in originally have for their wares. life unsuccessfully. a job which would suit him and for which nature originally designed him might be a br lliant success. To para- phrase an old saying, “As salesmen wonderful shipping [ want to be understood as certain clerks.” saying that millions of square holes in the world are being filled at this time men are with round pegs which rattle around and do not fit. I am just as strong a bel ever in the theory which has a million times been proven to be a fact that natural sales- men can be developed into geniuses by I am a salesmen, in the proper kind of education. believer in lectures for correspondence courses for salesmen, in sales talks to sales forces by trained executives and and super salesmen. I find that Y. M. C. A. and public night uni- versities are making great play these days at schools of salesmanship. I have had the privilege of lecturing to salesmanagers schools and colleges and some of these and my _ observation there showed me that about 50 per cent. of those who attended these classes were natural salesmen and that the other 50 per cent. were wholly un- fitted to ever become salesmen. The other 50 per cent. is wasting its time should be discouraged by the trained judge of such matters from wasting time in a sales class which could be made valuable in a class in book-keeping or drawing or engineer- ing. I have made a classification of sales- men for my own edification and I have concluded that the lowest grade and ne 10 is the salesman who sells goods over the counter in a retail store. As a rule he is poorly paid because he is only an order taker and if he develops beyond that he goes higher. The salesman for a wholesale house, the man who carries a large assortment of samples in trunks and displays them at hotels for his buyers, is the next step up and if he is a poor salesman he barely exists. If good, his earning capacity is unlimited. Much expertitude is required of the seller of insurance, particularly life in- surance, and still greater skill and sell- ing ability is necessary for the man who sells advertising in newspapers or period ’cals, for he is selling only white paper and circulation, with no come back. I have always held that the specialty salesmen—and in that class I would class the canned goods broker and his employes—must be a master of the art of disposing of merchandise. He acts as the agent between the producer, the canned goods packer, for instance, and the buyer, who is the wholesale gro- cer. He must know quantit‘es and qualities and markets of the future as well as the past. He must be suave and convincing and artful and winning and positive, though smiling. The specialty salesman, in most in- stances, sells a single line, and his busi- ness is to dwell on its salability and profit-making posibilities to his cus- tomers. There are masters among the canned goods and merchandise brokers of this country whose fame as sales- men is Nationwide. Let us assure you that those men have well earned their laurels because their kind of selling is unquest onably most difficult. Fortun- their lives are laid in places, their position in the yusiness world is respected and ther earning capacity is large. “To the vic- tor belongs the spoils’ is an old ex- pression, but I fear that in talking to canned goods people I must reverse ately for them, pleasant I this by saying that “to the canner be- longs the spoils.” At any rate, the sellng game is a wonderful game The man who sold has always fallowed the axe-carrying No sooner did the man with cA Ban j the axe the into the depths ef the forests than he t pioneer. and oxcart cut his way vas followed by some intrepid seller of merchandise, who established in a tent. in a log hut, in a leanto, a store with merchand’se in it to sell. These men were the builders, the founders of the towns and the great cities of our country. They were master salesmen and all of the lore and selling which is now extant, all of the books on sales- manship which are now being eagerly read. all of the lectures on how to sell, are based on the fundamental principles of honest, shrewd and convincing sell- ‘ng that were originated by these men of highest type. pioneers in the art of salesmanship, the cross roads general merchant. ——_22>__ British druggists have just placed on the market a new drug rejoicing in the name of Dimethylaminobenzoy of Lethylacarbinol. When calling for this drug at your favorite prescription counter remove your chewing gum. MICHIGAN Seasonal Greetings From Secretary Gezon. The officers of this Association wish all the members a Happy and Prosper- ous New Year. I presume you all have your inven- tories taken and are getting ready the figures for your income tax report, which must be filed by March 15. Every merchant must make a report to the Government each year, irrespec- tive of whether or not he has made a profit. There has come to our attention in the last week a case whch shows how the chains are beginning to put the screws on the wholesalers. A certain independent chain store of Grand Rap- ids demanded a 5 per cent. discount from the Muller Baking Co. and when this was refused ordered that delivery of Holsum bread be stopped at all of the forty stores. I want to publicly commend the stand Mr. Muller has taken and I am sure hs friends will appreciate his action in the matter. I would not have you believe that.the other Grand Rapids bakers are giving a discount to the chain stores, for this is not the case. I think many of the jobbers are doing the square th-ng and we want to assure them that we are behind them. Paul Gezon, Sec’y Retail Grocers & General Mer- chants Ass'n. ——_+- > —__- Sturdy Advocate of the Square Deal. Trenary, Jan. 2—I note your appeal for more subscribers for your worthy journal. It would seem that a paper of such merit would not have to seek subscr.ptions for its continued patron- age: but such is the case, even with the objects of greatest excellence. The best investment that Michigan merchants can make is fifty-two issues of the Michigan Tradesman, but every agency for good must have develop- ment and dissemination to prove its eff ciency and the Tradesman is no exception. The editor of the Tradesman is ma- terially ready to retire at any moment, but this organ of trade direction is as vouthful and energetic as ever. Fifty thousand or more merchants through- out the Lake region hope for his con- t nued benedictions. I am adding my mite in renewing my subscription and enclosing this check—I have been in- strumiental in getting you one new sub- scriber in the person of Louis M?cku- lich, who was induced by me to appeal to vou in behalf of himself in connec- tion with a recent sting that he got through one of the hooks on a trap line set for unwary merchants who have not heretofore profited by a care- ful perusal of this sturdy advocate of the square deal. W. J. Kehoe. —_22 > Certainly Good Friends of the Trades- man. Battle Creek, Dec. 31—As the New Year draws near and we are counting our bless ngs and our pleasant mem- ories of the past among the brigthest of these is the weekly visit of the Tradesman. I think for nearly twenty vears it has been our constant com- panion. I have this day let one man take ninety-five gems from the front nage of your magazine. I sent twenty- five of these gems to a lady at the hospital and she told me she never enjoved anything so much as these during ber long stay there. She could easily hold them and read, when a book would have taxed her strength. We admire your straightforwardness on all topics. Your slogan seems to be. “Hew to the line, let the chips fa¥ where they may.” In all honor and respect we wish you a Happy New Year. Mr. and Mrs. C. W. Slade. TRADESMAN KING BEE DAIRY FEED 20% Protein This latest addition to our line of King Bee Feeds is now on the market and going strong. Manufactured by HENDERSON MILLING COMPANY Grand Rapids, Mich. You Make Satisfied Customers when you sell ‘“‘SUNSHINE”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Watson-Higgins Miffing Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham fiour, Gran- ulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. DELICIOUS OKAY ee ogg _ TELFER COFFEE CO (alana Perea ls Sate RVE FI SS a ae ot G L Ss CONTAINING TES OF SS BEAT oie DURUM SS Eile = : “SS pete Ey OM AE acTURERS OF if s Se Wh Grocermen-—Send name and address for free full size sample package Dept. 18. Skinner Mfg. Co., Omaha, Nebraska $3,500,000 TULLER HOTEL COMPANY (of Detroit) First Mortgage 6% Serial Gold Bonds, Due _ 1927- 1941, at Prices to Yield 5% to 6% Property is a 14- story hotel in the heart of Detroit’s business district, cov- ering 52,160 square feet of land, with 134 feet frontage on Grand Circus Park. All but 6.000 feet of Jand is owned in fee. Total valuation of rrovertv is $6,293.- 032. Current net earnings are at rate = $435,000 annual- y. A.E. KusTeRER& Co. INVESTMENT BANKERS ann BROKERS MicHIGAN TRUST BUILDING. CITIZENS 4267 Beumain 2435 Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-110-211 Murray Bldg. GRAND RAMFrIDs, MICHIGAN > , | A. <+.-F 4 epee . January 6, 1926 a MICHIGAN TRADESMAN 11 SHOE MARKET ’ Avoid Broken Cartons. Keep the shoe cartons on your shelves in good order. A lot of broken and soiled boxes do not present a very neat appearance, eS- pecially at the beginning of the season when new footwear should be shown in neat looking containers. It is a good plan to have a number of extra boxes on hand, and you can also have extra labels, so that when a box becomes broken through careless handling or accident, it can be re- placed. If you will study the expression of your customer, you will discover a look of doubt as you tell her “now here is the very newest style pump we have just received”’—when she has watched you remove the “very new- est” from a soiled, dilapidated con- tainer. Somehow, in the customer’s estima- tion, new footwear and old appearing boxes doesn’t seem reasonable. Oftentimes it is possible to clean up the white labels by using a small piece of art gum, thus remov-ng many of the marks and other signs of usage. These little things may appear in- significant, yet in many of the pro- gressive stores they are law. And the laws of good salesmanship are not easily ignored. —_22>——_ Shoe Buyers Anticipating Needs. Even if not a single order is taken this week, makers of the better grades of men’s shoes go into 1926 with a larger part of their Spring business on the books than for some time. Not only is this true of the business re- ceived from out-of-town merchants, but of that from retailers in the metro- politan district as well. Buying by the latter was said yesterday to average three weeks earl er than last year, with the result that the advance orders taken from this trade make an even better showing, in some instances, than the general gain. The apparent will- ingness of buyers to look ahead is at- tributed primarily to the realization on their part that the qual‘ties of leather used in the shoes they buy are not available in quantity at any time and that unless they give the manufactur- ers some kind of an advance purchas- ing basis the latter cannot supply the finished goods as wanted. —_+2s——_ Co-eds Wear Men’s Socks at Football Game. A group of Indiana University co- eds_ recently appeared at a football game with men’s hose pulled on over their own thin silk hos‘ery as a pro- tection against the cold. A few days later the fad had spread all over the campus and clothing stores sold out their entire stocks of men’s cotton hose. The socks are pulled up as high as they will reach coming a few inches below the bottom of the skirt, and giv- ing the impression of half-hoes. In that section they threaten to supplant goloshes but the fad has not yet spread to Minnesota and is not likely to go far where the winter is really cold. -—_—__+os_—_ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Ottawa Lake Elevator Co., Otta Lake Auto Spring Stabilizer Co., Detroit. The Cleveland Tractor Co., Detroit. Natchez Lumber Co., Detroit. Detroit Greenville Gravel Co., Green- v.lle, Ohio. Kalamazoo Greenville Greenville, Ohio. Ithaca ‘Washing Machine Co., Ithaca Silver Creek Line Co., Dowagiac. American Wrecking & Salvage Co., Detroit. United Electric Co., Burr Oak. Campus Realty Co., Detroit. Northwestern Investment Corp., De- troit. Herman Andrae Electrical Co., Inc., Detroit. Cadillac News Co., Battle Creek. Cass River Threshing Machine Ca.; Ltd., Vasser. H. Hutchins & Co., Ypsilanti. Victor Leasing Co., Detroit. Cost meter Co., Detroit. Standard Pattern Works, Detroit. Perry Glove & Mitten Co., Perry. Gravel Co., Carr-Hutchins-Anderson Co., Grand Rapids. : Portage Lake Hardware Co., Ltd., Houghton. Color Dominant in Chinaware. The china and glassware trade are awaiting the per.od of buying by re- tailers for the coming year, which will be inaugurated with the china and glass convention to be held in Pittsburg early next month. The new lines, both imported and domestc, are in readi- ness. Prices are practically unchanged from last year. The use of color is a dominant feature. In both French faience ware and English earthenware this is particularly notable, hand- painted double fired patterns in a Va- riety of floral all-over effects being very prom nent. Retailers are said to be more interested in open stock pat- terns, reflecting the preferences of con- sumers for such merchandise. In china tea sets there is a distinct swing away reported from luster, the sets being either of the solid flat color or else very dainty in patterns and fash- ‘oning. New “bridge sets’ show a combination of two contrasting colors. In certain of these sets the cake plate has a ridge on one side which holds the cup in place. ——_>>>___ Hides, Pelts and Furs. Green, No. i ----. 08 Green, No. 4. 07 Cured No. fo 09 Cured. No: 2°... 08 Calfskin, Green, No. 1 ~~ ----------- 16 Calfskin, Green, No. 2 ~------------- 14% Calfskin, Cured, No. 1 ~------------- 17 Calfskin, Cured. No. 2 ----.-.------- 15% Horse, No. 1 .---~------------------- 4 00 Hore No 2 22 __ 3 00 Pelts. (ia Weel «4. 1 00@2 50 Sarnbe oo 1 00@2 00 Shearines le 50@1 00 Tallow. Piva ee ee 08 No 4 Le 07 ING eae 06 Wool. Unwashed, medium ~--------------- @40 Imwashed. rejects _<-..__-_-._- @32 Unwashed, fine -------------------- @40 Furs. No. 1 Skunk.) 8 2 75 No. 2 Shunk: jou. 2): 1 75 Wo 2 Shane ol. 1 25 No. 4 Skunk oe 75 No. 1 Large Racoon --__-...------- 8 50 No. 1 Medium Racoon ~--_--------- 6 50 No. 1 Small Racoon --------------- 4 00 No. 1 Large Red Fox -------------- 15 00 No. 1 Medium Red Fox ----------- 12 00 No. 1 Small Red Fox ------------ 10 00 Unlawful to trap any muskrats or mink. Unlawful to have any skins of these ani- mals in your possession. ————_+2> > The “Do as I say, not as I do’ method of instructing employes doe: not produce the kind of results de- sired. A Clerk’s Possibilities. What ‘s the quality of the clerks you employ in your store? It is not always the clerks that represent volume of sales. There are times when one good clerk, who is ambitious and on the job, is worth more than two modern “shieks” who think only of how their clothes appear—and how smoothly their hair is combed. A. sens ble number of married man, with a pleasing personality, and who knows groceries from “A-to-Z” can roll up a volume in excess of $25,000 per year and do it easily. People like to have someone wait upon them who knows what he is selling. The right type of married man will use in his own home many of the prod- ucts from the store, and know from ac- tual experience what really is. Such a man is valuable. Your customers soon learn that when he says a can of corn is good—it is really good, and so on through the entire list. each product Yes, indeed, a good man is worth two “dudes” whose knowledge is en- thusiastically confined to new dances. And the young man, who wants to learn, is a prize. Stick to him like a brother. —_-_ —-<-< Best Trade Paper on Earth. Grand Rapids, Dec. 31—The bells are now ringing out the old year and rnging in the new year of 1926. This is the last check drawn by me for the vear 1925 at just 5 minutes before the old year passed out and it gives me the greatest pleasure to think that I am ending up this year by mailing you a check for the best trade paper on this earth. If there is any traveling man who does not sign up for it and read it from cover to cover, then all I can say is he will fall behind the procession. I am now 140 years old, having lived night and day and I am still going. Manley Jones. —_>+>—___ To He'p Sell Australian Goods. exhibition on a_ train white, and A traveling 1,000 feet long, with the words “Buy Australian-made” painted in huge red letters on its sides, left Sydney on Nov. 11 on a tour of the country centers of New South Wales. The exhibition, organ zed by the Aus- tralian-made Preference League, is in- tended to pro- vincial areas with the importance of impress residents of Australia’s secondary industries, and is expected to lead to increased buying of Australian goods. —_——--& oa Take an interest in your local en terprises. If there is a part cularly good picture being shown at the local motion picture theater tell your cus- tomers about it. When the weather is right and the roads good the country people will appreciate the tip to stay for the evening and see a good show, or they may care to dr ve to town selfish—if some evening. Don’t be your town has something going on that is good—tell everybody about it. People may have been told about something interesting going on in a neighboring town. Where wll you prefer to have your customers spend their time and money? —_—__>- > help build Co-operation will your town and your business. will be features. Before YOU Buy SEE the BERTSCH Line for Spring! Salesmen will start January 4th with a new line of dress and work shoes. Calfskin oxfords on the latest lasts to retail at $5.00 and Kid Corrective shoes to retail at $6.00 Our factory is working overtime now to fill orders. HEROLD-BERTSCH SHOE CO. GRAND RAPIDS, MICH. U.S.A. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. 12 FINANCIAL THE SUNSHINE CITY. Maelstrom of Excitement Caused By Frantic Investors. St. Petersburg, Florida, Dec. 29— The weather, that fickle attribute of nature which is the principal com- modity and tangible asset this so- called sunshine country seems to be endowed, is by no means always such as to deserve favorable mention. So far this season in particular, the weather has been such as to get the disposition of the winter visitor very much on edge, owing to the great amount of rain, mist, fog and damp- ness accompanied by too low tempera- tures. Old Jupiter Pluvius has been on the job too much of the time and the way it can rain down here leaves no doubt but that a great share of Florida, as well as the remainder of the earth’s surface must be covered with waten But all days are by no means cold and dreary. Old Sol has a way of suddenly appearing if only but a short time and dispelling the haze and mist; and so dependable are these perform- ances that the principal local evening paper has a standing offer that they give away and distribute upon the streets their entire edition every day that the sun does not shine. It is cer- tainly a pretty good advertisement for the cl mate when they can say that during a period of over fifteen years in which this offer has been standing and have been obliged to dispose of but eighty-three issues. Christmas day was ideal and could only be compared to a rare day in June. To the Northerner accustomed to a Yuletide enveloped in a covering of the beautiful, tingling with a nip- ping frost. it is certainly a fascinating revelation. After being used to the protect_on of overcoat, ear muffs and galoshes, de dons summer clothes with gay colors, revels in delight, takes on a youthful exhuberance and catches the spirit of the season. Old Santa Claus himself is pictured in local magazines and advertising folders as clad only in nifty golf kn ckers, a shirt with short sleeves and even a scant crop of his venerable whiskers, and the claim is that he has even little need for fire protection in the chimneys. Traffic conditions are very much congested but this Sunshine C:ty has an advantage and asset in these wide streets which has to be seen to be ap- preciated. The ease and safety by which pedestrians can be controlled at the crossings is verv noticeable, in comparison to the narrow streets. Acc'dents. however, are quite fre- quent and the writer could not observe any special ideas in handling cars and crowds at the crossings that would materially improve home conditions. A feature in use here that might be introduced at a few of our own dangerous corners is to have some of our enterpr.sing funeral directors put up glaring signs announcing what phone number to ring to call the ambulance. That this unprecedented prosperity and phenomenal frenzied rise in real estate values is anything more than normal growth is tabooed by natives and realtors. These Florida boosters, whether thev be of the cracker var ety or those who have come down here from the North and seemingly been made over night are loaded with evi- dence galore that this progress is per- manent. To a great many persons who have earned their money by hard knocks and claim at least to be en- dowed with a slight degree of con- servatism, their arguments are any- thing but convincing. Just how to estimate the percentage of gain that some of these lots are making is almost beyond our ability to figure. One or two concrete ex- amples, however, may serve to illus- MICHIGAN trate. Five years ago the writer kept his car in a garage on Central avenue, paying $6 per month rent; almost ad- joining this location was a property that could have been bought very read- ily at that time for $5,000. The same property this spring exchanged hands for $250,000. On the opposite side of the street, but on the corner of the next block, quite an ordinary two- story brick building was leased a few davs ago for ninety-nine years at $45,- 000 per year; but these stories pale into insignificance as compared to re- ports that come from the East coast and the Miami neighborhood in par- ticular. This city of St. Petersburg leads all the cities in the State in the square mileage of territory included in the city limits. Her total is 105 square miles; Sarasota is second, with sixty- nine square miles; Miami third, with sixty-seven square miles; Lakeland fourth, with twenty-eight square miles; Tampa fifth, with twenty-seven square miles; Jacksonville sixth, with twenty- three square miles and Orlando seventh with twelve square miles. The cities compared to their area in the whole United States is Los Angeles first, followed in order by Chicago, New York, New Orleans, Philadelphia, St. Petersburg, Detroit, Baltimore, Cincinnati, Sarasota and Miami. But a very few seasons ago the lead- ing industry of this section could have easily been pointed out as the growing, packine and shipping of grape fruit and oranges, and St. Petersburg sup- ported three large packing houses. To- day there is nota commercial packing house to be found in the city. The groves have been uprooted, neglected or destroyed and laid out into sub- divisions _ villages, plazas, terraces, heights, hills, manors, estates and shores. Indeed, not only the English but the Spanish and Italian languages as well have been exhausted for at- tractive high-sounding euphonious names for these choice home sites. It is far from the writer’s intentions to knock, censure or sneer at any ex'st- ing situations or to cast remarks that would create unfavorable impressions, for no country could undergo a simi- lar influx of people without just such unusual conditions, but in the mael- strom of excitement caused by the millons who have poured into this State from the North, many of whom are prompted only by get-rich-quick motives, there is much that one sees that is ridiculous, ludicrous and laugh- able. The most sanguine observer cannot help but see that the actual develop- ment of this State is amazing. The tremendous amount of money that is pour.ng into it is unbelievable and much of it is coming from shrewd far- seeing business men and successful corporation officials who do not often lose their heads. Cc. W. Hoyle. ——_2+2+>__ New Patterns Are Selling. A trend to the more fancy patterns is a feature of the Spr:ng business be- ing placed in men’s shirts. Retailers are said to be favorably disposed to put in orders for the novelties, because of the improved turnover of them dur- ing the Fall, despite the fact that these types require a larger stock to be car- ried to satisfy consumer preferences. For early delivery the collor-attached and collar-to-match models are being well ordered. Many of these garments have the semi-soft collar. Orders for colored shirts are larger than they were, although the white ones are still very important factors. Broadcloth garments continue to lead in the latter. With stock taking completed after the holidays, the retailers are expected to be active buyers, as their business re- cently is cred'ted with being extremely good. TRADESMAN January 6, 1926 trustworthy, service. Your Estate will Present Problems ERVING as executor and trustee of an estate today is a business in itself. Tax problems, inventory problems, secur- ity problems, real estate problems, insur- ance problems, often legal problems, are presented, and their solution determines how successfully the wishes of the testator will be carried out. If this institution acts as executor and trustee of your estate, you are assured of economical and_ efficient (RAND RAPIDS [RUST [\OMPANY GRAND RAPIDS, MICHIGAN Main Office Cor. MONROE and IONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton (op Where you feel at Home SERVICE —according to the dic- tionary means ‘‘working for.” In this strong Bank we prefer a broader defini- tion. To us it means working with as well as for our customers. We believe that an ac- count in any one of our departments will make you like our point of view. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel at Home.” 15 Convenient Offices. Grand Rapids Savings Bank OFFICERS wn_LiAia ALDEN SMITH, Chawwman of the Boaro CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, Vice Pres. EARL C. JOHNSON. Vice President TONY NOORDEWIER, Ass't Cashier OLDEST SAVINGS BANK IN WESTERN MICHIGAN ORRIN B. DAVENPORT, As't Cashier EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Aw’t Cashier H. FRED OLTMAN, Aw't Cashier . ~ee- > January 6, 1926 MICHIGAN TRADESMAN 13 Hoover Optimistic Over Future Out- look For Business. It is the time of year that Wall Street turns its attention to the an- nual crop of forecasts for the new year, and chief among the com- mentators whose predictions were dis- cussed to-day was Secretary of Com- merce Hoover. As the Secretary himself says, fore- casts of the future in business must be based on an appraisal of forces al- ready in motion for and against progress. Essentially, Mr. Hoover is an opti- mist on the future of American busi- ness, but special considerations influ- ence him to predict: “All signs indicate that if we will temper our optimism with a sprinkling of caution we shall continue our high level of prosperity over 1926.” That the United States has produced and consumed more goods in the past in proportion to population than ever before is cited as evidence that the standard of living in this country “is the highest in our history and is of course the highest in the world.” In summarizing the dominant. fav- orable factors in our outlook Mr. Hoover mentions our increased pro- ductivity, which he explains by “the cumulation of education, the advance- ment of science, skill and the elimina- tion of waste. “Other favorable indications on the immediate horizon are that the stocks of commodities are moderate; there is employment for practically every one; real wages are at a high level; savings are the largest in history and capital is therefore abundant; and the whole ma- chinery of production and distribution is operating at a higher degree of ef- ficiency than ever before. While whole- sale prices for the year as a whole have averaged about 6 per cent. higher than for the previous year, it is largely due to needed advance in prices of agricul- tural products.” That continued prosperity is assured Mr. Hoover does not contend except as business men observe certain very definite rules of precaution that he lays down. On this point he says: “There are some phases of the situation which re- quire caution. Continuation of real es- tate and stock speculation and its pos- sible extension into commodities with inevitable inflation; the overextension of installment buying; the extortion by foreign government fostered monopo- lies dominating our raw material im- ports; the continued economic instabil- ity of certain foreign countries; the lag in recovery of certain major agricul- tural products; the instability of the coal industry; the uncertainties of some important labor relationships—all these are matters of concern. But, as said above, with caution we should con- tinue a prosperous year over 1926.” Paul Willard Garrett. [Copyrighted, 1926.] —_2+>—____ Spectacular Growth in Life Insurance. For its importance no line of busi- ness activity is so much neglected by financial commentators in this coun- try as insurance. Our authorities in the world of finance often reckon the amount of capital invested in real es- tate mortgages, railroad securities and public utilities, but how often do they discuss the significant economic chang- es consequent upon the amazingly large flow of capital into insurance channels? Not the least interesting of the new records made in the current year will be the $15,400,000,000 gain for the twelve-month period in the volume of life insurance outstanding. That huge increase for this year will raise the ag- gregate amount of insurance in force here to $72,000,000,000, or more than is carried by all of the remaining coun- tries of the world. Wall Street has always been eager enough to sell bonds to the insurance companies as new offerings came out, but it has never given the subject the attention that it deserved. Apparent- ly the financial district sees more to the matter than formerly, and at least one of the big banks, National Bank of Commerce, has made a study of the increasing investment of our people in life insurance. In Commerce Monthly for January will be found an article in which it is reckoned that approximately 16 per cent. of the total income of the Ameri- can people is set aside as savings in one form or another. Life insurance rightly may be classified as a form of savings, and, it is estimated, about 3 per cent. of the total income is used to pay premiums on life insurance policies. Clearly a good proportion of the annual savings of our people is in- vested in life insurance. On the number of persons insured statistics are not very satisfactory, says the bank, although insurance authori- ties reckon that about 50,000,000 of our people are insured. That here is a business which will continue to grow is the logical con- clusion to be drawn from the broaden- ing interest in savings and the fact that to date less than half of our peo- ple are insured. Prospects for growth in coverage are interesting to financial institutions since an increasing demand for insur- ance means that a larger and larger volume of funds will be made avail- able for investment. Roughly two-fifths of the present assets of the insurance companies are in the form of real estate mortgages, another two-fifths in the form of cor- poration bonds and the remaining one- fifth represents real estate, stocks and loans to policyholders. Paul Willard Garrett. [Copyrighted, 1926.] — +2 The Laborer Is Worthy of His Hire. Walloon Lake, Jan. 2—I assure you it is with great pleasure that I am able to comply with your request to secure one new subscriber. The Scripture says the laborer is worthy of his hire and I am convinced you have proven yourself a good scout. Your most effective work in behalf of the retail merchant for nearly half a century has been a boon to those who have ever read your paper or invoked your assistance. What I am sorry for is that I did not ask your advice be- fore venturing in some investments which I have made. I invested before I made investigation. The new sub- scriber is Barney Kleingenz, Clarion. W. H. Ransom. Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. YOUR BANK HE Old National Bank has a record of 72 years of sound and fair dealing with its depositors and with the community of which it is a part. Its facilities are available to you in all fields of progressive banking—Commer- cial Accounts, Securities, Safe Deposit Boxes, Savings Accounts, Foreign Exchange, Letters of Credit, Steamship Tickets. The OLD NATIONAL BANK GRAND RAPIDS THE CITY NATIONAL BANK oF Lansine, Mic. Our Collection and Bill of Lading Service is satisfactory Capital, Surplus and Undivided Profits over $750,000 “OLDEST BANK IN LANSING” 5 GF paid on Certificates in force three months. Secured O by first mortgage on Grand Rapids homes. GRAND RAPIDS MUTUAL BUILDING and LOAN ASSOCIATION A Mutual Savings Society GROUND FLOOR BUILDING and LOAN BUILDING Paid in Capital and Surplus $7,500,000.00 Kent State Bank “The Home for Savings” With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding Twenty- Two Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. 14 Disarmament Talk Simply Preliminary To Another War. Grandville, Jan. 5—No doubt many good Amer.cans would suffer jealous pangs were not America asked to take part in the disarmament confab about to convene at Geneva. Many members of Congress, as well as the President himself, are kindly disposed toward the disarmament plan, no matter if France finds it necessary to stand aloof for the present. The United States will probably be represented at the league of nations preliminary disarmament conference. Just one step inside the charmed circle, you see, so that Uncle Sam can say that his friends, the enemy, have not neglected the courtesies due the oc- casion. In order to send envoys to represent this Nation at this special assembly, it will be necessary to make an appro- pration to cover the expenses. Presi- dent Coolidge is expected to ask Con- gress to put up the small sum of $75,- 000 to pay the expenses of the Ameri- can delegation. It is easy as pie doing these little courtesies to appease our European brothers. It thrills us clean down to the toes at the thought. A little mat- ter of money, an ocean trip, some junkets of good fellowship—and then what Shall Uncle Sam agree to disarm? He is close to that right now. Be it remembered that the little con- fab about to take place is only pre- liminary to a bigger joint discussion to take place the middle of February. Of the larger jabberfest it will require an- other and a larger appropriat:on, while at the same time the wise ones in Washington say that the United States has not thought of taking any part in the question of reducing land forces and will not agree to economic sanc- tions or security pacts. If this is true, why the appropria- tions? World politics, as well as home politics, is a puzzle sometimes. It isa part of diplomacy, however, and must needs be gone through with to satisfy governmental necessities. This jo ning in the meet for con- sidering the reduction of armaments is to be gone into on the part of the United States simply to assuage any pain which might take place on the part of Europeans if we stayed out, and at home tending str-ctly to our own knitting. Rumania has notified the league of nations of her acceptance of member- ship in the league’s preparatory com- mission for a disarmament conference. Naturally those unimportant nations, whose military strength, even at its best. would stand no show in war with the larger powers, will be willing to drop their popguns if the giants lay down their broadswords and cannon. A small boy with a light cane agree- ing to drop his weapon if his giant ma~ neighbor lays aside his mighty club, is on a par with this Rumanian ex- hibit. Will France and Russ.a be sub- scribers to the no armament plan? A few hundred thousand dollars more or less is of small moment com- pared with the necessary joining of this country in the absurd disarmament movement, which will have no more force on future operations among na- tions than sun spots have upon the weather, which is absolutely nil. The principal need for disarmament just now among the nations of the world is for the cutting down of ex- penses. Military government is ex- pensive and nations are none too flush with ready money since the last war. Nevertheless, why Uncle Sam should go into anything of this kind when his own army is scarcely above a peace basis is past understanding. Russia, of course, does not count, and yet there is coming a time when the Muscovite hordes will have to be reckoned with. Such a time could well come sooner, with the rest of the world disarmed, pursuing peaceful MICHIGAN avocations. Disarmament in any event will not last long. Italy makes boast that she will never again play second fiddle to Germany, which, of course, does not mean that the countrymen of Garabaldi intend to toss aside their arms and leave their country open to Teuton or Russian invasion. Although it takes money to ride the mil.tary horse, to find one’s self un- armed before the sudden onset of a malignant and heartless foe would be to court national dissolution. Italy will not do this, neither will France, nor can we expect our own Uncle Samuel to play the role of helpless imbecile when next an enemy’s guns and airplanes dash across the ocean borders on either shore of this great country. Disarm? Not while the sun shines, the storm cloud rages and the rain falls. All of this disarmament talk is the merest blathering to gain time for an- other getting good and ready to up and at ’em, along the lines of war. But then ‘t amuses the unthinking to hear great nations discuss the feasibility of disarmament, the huddling of gentle winged Peace into their bosoms, while dreadful war, with all its terrble slaughter, shall be banished forever from the world. : More untruths have been uttered in the name of peace than on any other subject. Such talk serves to lull to peaceful slumber the dogs of war, for the time being only. Under the silent shades of gentle peace dark plots are this very day hatching to make or break some of the sovereign people of Europe, and lay that so recently dis- figured land low in the slough of the most terrible war in all history. It is an old man who utters this prophesy, and he doubtless will not be here when the crash comes, but within a decade there will be another crash of titles that will shake old Europe from center to circumference. Old Timer. Is Capital Stock Necessary? Just the other day, when soliciting a mercantile risk, one of our fieldmen was met with the statement from. the owner of the business, that he would not buy mutual insurance because he would not like to have his business mu- tualized and be himself deprived of the profits of his bus:ness. It was quite evident that some stock company man had recently been calling upon this merchant, and had been trying to bolster up his own proposition by put- ting up this fallacious argument about mutual insurance. Our fieldman had the answer to this objection right on the tip of his tongue and pointed out the difference between capital stock in a fire insurance com- pany and the capital in a mercantile concern. In a mercantile business the capital is actually invested in the busi- ness. The merchants must acquire a stock of goods, delivery trucks, furni- ture and equipment; in fact, his capital is in daily active use in the conduct of his business. The business is de- pendent on the capital stock, and could not exist without it. In a stock fire insurance company the capital is not invested in the business. It is usually invested in real estate bonds and other securities. It is entirely outside of the actual fire insurance business, and is not necessary to the business, yet it feeds off the business. The difference may be summed up jin the statement that in a stock com- pany the business supports the cap- ital, while in a mercantile concern the capital supports the business.—Field- men’s Bulletin. TRADESMAN January 6, 1926 We take pleasure in announcing that Herman W. Veneklasen has become associated with the Investment House of Livingstone & Company with Offices on the Eighth Floor The Michigan Trust Building. Telephones M. 1555 55-035 Livingstone & Company Detroit INVESTMENT BANKERS Grand Rapids GRAND RAPIDS MICHIGAN Fourth National Bank United States Depositary Establishea 1868 The accumulated experience of over 56 years, which has brought stability and soundness to this bank, is at your service. DIRECTORS. Wm. H. Anderson, Pres. L. Z. Cankin, Vice Pres. Christian Bertsch, Sidney F. Stevens, Robert D. Graham, Marshall M. Uh Charles N. Willis, Victor M. Tuthill Samuel D. Young J. C. Pee. om. David H. wn, Samuel G. Braudy, Charlies N. Remington James L. Hamilton VANDERSALL & COMPANY Specialists in Municipal Bonds oo ESO in CSS. If you wish to be on our mailing list write us at any of the addresses below 410-416 Home Bank Building, Toledo, Ohio. 29 So. LaSalle St., 1654 Penobscot Bldg.., Chicago, Ill. Detroit, Mich. GRAND RAPIDS PAPER BOX Co. Manufacturere of SET UP and FOLDING PAPER BOXES G R A N D R APT 8S) 8 Mic H 1. G A N I have not yet found any- thing in their service sub- Me. Stowe Says ject to criticism. Our Collection Service must make good to you or we will. DEBTORS PAY DIRECT TO YOU AND ITS ALL YOURS. Only one small service charge. ew nee oe cae 4 No extra commissions, Attorney fees, List- Ref : ’ ee cee Any Bank or Chamber of Commerce of Battle Creek, Mich., or Merchants’ Creditors Association of U. S. 208-210 McCamley Bidg., Battle Creek, Michigan F For moet ntptection we are bonded by the Fidelity & Casualty Company of GRAND RAPIDS LABEL CO. GUMMED Tiare ae 2 LS OF AL ADDRESS, ADVERTISING, EMBOSSED SEALS ETC. Write us for Quotations and Samples : MICHIGAN GRAND RAPIDS January 6, 1926 Outlaw Fire Carelessness. The individual property owner can fix his own insurance rate to a great extent. A man or firm can get a low insurance rate by furnishing a good fire risk. He can construct a safe building, or cut down the hazard of an older building. He can keep his premises clear of rubbish and inflam- mable material, and can co-operate with insurance companies by remov- ing a hazard when he is asked to do so. The man who keeps a dirty shop or store or other building where the risk of fire is constant, and expects to collect insurance in case of fire, is no better than the arsonist. He is an enemy not simply of the insurance companies but of the community. Fire losses will be reduced, when there is a general awakening to the seriousness of the situation; when there is less individual carelessnes; less deliberate destruction of property for the sake of insurance; and better building codes. One of the best methods for a prop- erty owner to benefit directly from his own carefulness, along with his neigh- bors, is to carry his insurance in a good mutual company. Here the care- ful conscientious property owner Can, by associating with other like careful owners, virtually make the rate which he will pay for his insurance. In a mutual company the losses fix the rates. There should be no occasion for any mutual company to take any but the best risks. The careless, the indifferent, the criminally inclined have no business to be insured in a good mutual company. The successful mu- tual will protect its policy holders by refusing insurance to the unfit. The man who will not outlaw fire careless- ness who will not take every care to protect his property from the flames, or the man who expects to profit from the insurance carried has no business to be insured in any company. Prob- ably a refusal to grant insurance to property owners of this character would go as far as anything else to outlaw fire carelessness. ———_s>—— “No Loss Here.” The viewpoint of the average local agent for stock companies was very forcibly brought home to us by an advertisement which a large local agency in one of the bigger cities in Washington displayed prominently in a daily paper during Fire Prevention Week. Realizing that the public mind was being focused upon fire prevention and protection during that particular week, this local agency perceived that it was the psychological time to do some advertising with good effect. Ac- cordingly they had a cut made show- ing the ruins of a home destroyed by fire, under which it was stated in large type, “No Loss Here.” It then went on to state that the owner was fully covered by insurance through their agency. It is almost beyond belief that any intelligent man can point to the ruins of a dwelling destroyed by fire and state that there has been no loss. In the fire which they pictured a certain amount of wealth was destroyed. It has passed out of existence forever. In this fire certainly the community MICHIGAN lost and unquestionably the occupants lost possessions which to them were priceless. Also we might add that the fire insurance company lost. The only explanation that we can offer for an insurance man making the statement that there was no loss in that fire is the fact that he was the only one that didn’t lose. The assured w-ll prob- ably have to buy new furniture, a new home will be built and he will have a chance to write some more business, which meatis more commissions to him. Advertising such as this fosters carelessness instead of carefulness, and those who are responsible for it should be roundly condemned. It tends to undo much of the good work which real thinking people try to do in Fire Prevention Week.—Fieldmen’s Bulle- tin. —_+ +> Understand Your Insurance Policy. Wealth, the fruit of toil, is accumu- lated and held in the shape of physical property. The existence of property and its replacement in event of de- struction are vital to the average man. The negotiating of insurance should not be treated as an annoyance or a favor to a friend in the insurance busi- ness. The business man when making a fire insurance contract, prearranges, So to speak, a bill of sale for his insured business interests. The fire insurance policy is vastly more important to the insured than to the insurance agent or company. For the average man, it justifies credit, thus permitting expansion of business, gives relief to fears of business being destroyed without warning, and offers opportunity after disaster to begin business again with little or no loss. The insurance policy, as delivered, is the contract upon which a loss adjust- ment is made. The policy should be negotiated with the thought that the loss may come on the morrow. Since, in event of loss, the insured will look to the company for indemnity, it is his business to understand what he is buy- ing and to buy what he needs. A man should know and insist that his insur- ance policies are correct in the follow- ing particulars: His interest in the property describ- ed property, that the amount of insur- ance is ample, the length of time for which the policy is to run is as he de- sires, description of property insured, its location and use stated clearly, and the privileges granted to him, as well as the restrictions placed upon him by the insuring companies. H. A. Smith. —_.+.———_ Swiss Hand Embroidery. Although embroidering still remains one of the most important household industries in Switzerland, there has been a rapid decline in the handwork during and since the war. In 1905 home workers in this industry num- bered 35,000, and in 1920 only one-third this number, or one-fourth of the total workers, as against one-third in the earlier year. The number of hand looms was estimated at 4,500 in 1925, compared with 15,000 in 1910, while automatic machines in the embroidery industry totaled 2,000 in 1925 as against only 674 in 1913. TRADESMAN 15 SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” Cc. N. BRISTOL, A. T. MONSON, H. G. BUNDY. FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. Merchants Life Insurance Company WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents 100% PROTECTION Net Cost 70% of Stock Co. Premiums OUR RECORD FOR 16 YEARS The Grand Rapids Merchants Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT witb any standard stock policies that you are buying rhe Net Cots BO% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASUR ER i 4 4 4 4 16 _WOMAN’S WORLD — Getting the Day’s Work Into the Day. Written for the Tradesman. We have had only the little fresh beginning of the new year, but we al- ready can see that the trouble with 1926 will be that like every year that has gone before, it can give us only twenty-four hours to the day. We should like more. But we must accept the fact that at least in this present existence there never is and never can be time enough. Living has become so full, so complex, so teeming with interesting and profitable activi- ties, that no one with any kind of a soul can take in all he wants to. And most of us grow-ups have the compell- ing duty of doing the work of a home, or making a living for a family, or even the two combined—a duty that requires the greater portion of all our waking hours. The business or profession or oc- cupation—the job as we say if one is working outside, will take every mo- ment of your day if you let it, that is if you are working for yourself so that the time of your employment is not restricted by law or custom. The housekeeping for even a small family, by just a little elaboration of the vari- ous processes, may be made a gigantic task that hardly can be accomplished by one pair of hands, to‘ling early and late. If you are an active member pr 2a church and are also interested in a few charities and uplift endeavors, you have to look out not to find your vari- ous appointments and committee meet- ings actually overlapping one another. Club, lodge, and social activ-ties, en- tered into freely, will absorb every second of your time and demand every ounce of your energy. It will be the same if you go in for art or music or literature. It takes time to eat, to sleep, to dress to say nothing of motoring and the radio. “TI should be doing seven things this afternoon—six besides this ironing that I am doing,” remarked a bright and industrious young matron. “ I ought to be at the dentist's. Already I have put off having my teeth attend- ed to far too long. I should be clean- ing up the house. I must make some alterations in my street dress. I can’t afford to hire a dressmaker and I can’t wear the thing as it is, so it’s a ground hog case that I’ll have to sit up to- night and fix it myself. In my work- basket there are twenty pairs of stock- ings to be mended, and the children must put on some of them to-morrow. “A special meeting of our lodge is called for two-thirty this afternoon. As I am an officer I feel in duty bound to be there but I just can’t make it to- day. “And,” here she laughed, “I ought to be rolling on the floor this minute, to wear off my big hips. I’m getting stout and I can’t seem to find time to reduce.” Not only do our tasks far exceed the measure of our possible accomp- lishment, we are subject to all kinds of interruptions and hindrances. Albert the Prince Consort, husband of Queen Victoria, who was a good practical financier, is quoted as using a French MICHIGAN expression meaning—Mr. Unexpected will take half your income. Very often the unexpected takes more than half of our time and effort. Especialiy is the home woman subject to all sorts of unforeseen drafts upon her hours and her energies. Our very inventions and applications for saving time and lessening labor are to some extent time-consuming and labor-producing. Take the telephone. We wouldn’t know how to do without it, yet what is more exasperating to a person trying to get along with needed work than a succession of lengthy telephone calls? “I can’t beat thee and I can’t break thy bones,” said the old Quaker to his refractory cow, “but I can twist thy durned tail” But a telephone, you can’t get any satisfaction from twist- ing its durned tail. It is harder to achieve success in budgeting one’s time than in budgeting one’s income. Time gets away from us worse than money. To plan the day’s work so that without haste and strain it can be gotten into the day— this is the great problem. Day’s work as used here includes not only our work, the labor that we have to do, but our recreation, our reading, study, benevolence, religious and social ac- tivities—-whatever is essential to well- rounded and complete living. The problem is individual, each grown-up person and to some extent each child, must solve it for himself or herself. Most of the suggestions that follow are applicable to all busy peo- ple, although the case that is especial- ly in mind is that of the over-burden- ed housemother. Let us take this as our basic prin- ciple: it never is one’s duty to do half a dozen things at once. It never is one’s duty to do even two things at once, that is two things that claim one’s entire attention. One may knit or crochet and at the same time chat with a friend, or one may keep several things running, but one can’t do two things that take the whole mind or that require one’s presence in differ- ent places. No woman can prepare a nice hot dinner for her husband at home, and go to a fore'gn missionary meeting at her church during the same hour of the same day. One or the other may be the duty of any given woman, but both can’t be. We will not at- tempt to say which she should do, only throwing in that it might be the duty of the husband to prefer and insist that they have a cold dinner or take the meal out, so that the wife could attend the session. Applying our principle, we find that the trouble with great numbers of excellent persons is that they are try- ing to do amounts of work that are simply impossible. There are not hours enough for their self-imposed tasks. And many of these worthy souls are all the while thinking that they ought to do a whole lot of things they never find time even to attempt. There is nothing for it but a vigorous pruning of nonessentials. Tasks must be lessened in number and cut down in extent. Because a thing ought to be done, it isn’t always our duty to do it. We TRADESMAN mustn’t try to take hold of every cause that appeals to us, nor allow our friends to enlist us heart and soul in every movement in which they are in- terested. We must not permit others, even our nearest relatives, to load off onto us labor that rightfully is theirs to do. We all have a human weakness for finding time to do what we love to do, while we delay getting at the kinds of work we dislike. The hated tasks ball up on us. Now this balling up is just what we must avoid. In the long run it is easiest to attack each essential labor at the proper time and get through with it. Except as to tasks that are unalterably disagreeable, aversion to doing this or that may be overcome quite largely by allowing oneself no time for dread, and by the use of intelligent methods of work. In one’s scheme for a day there should be at least a little time for doing just what one likes to do. In a magazine article some months ago, W. L. George tells of the periods of idleness in his allocation of his time. During these, nothing will induce him to write. He says that the prospect of these intermissions spurs h-m on in his hours of labor. Looking ahead to a little well-earned leisure or time for some favorite pursuit will help one through a hard day or in the doing of tasks that cannot be made otherwise than unpleasant. By applying the principles of effi- ciency it may be possible to shorten some of the housekeeping processes. This is particularly desirable in those that must be often repeated. If the dish-washing in a home can be done just as well in fifteen minutes less time each day, more than ninety precious hours in the year can be saved for reading or recreation or more con- genial employment. Should great prosperity with its add- ed duties and obligations overtake us, we must learn to delegate to others some portions of our labor. Other- wise we shall be worse pressed for time than we were while our incomes were small. In any circumstances, the woman who gets the idea that no one but herself can do work as it ought to be done, is likely to toil until she drops. We can save much time by talking less, by concentration, and by making use of spare moments. However, dis- cretion must be shown in following these last suggestions. We must not be so silent as to be unsocial; we must not always be wholly absorbed in the work that engages us; and it is not for our own well-being nor for the good , of those about us that we be too in- cessantly busy. By the use of mother wit each of us can work out our problem of getting the day’s work into the day. Then, barring occasions of sickness or other calamity, we may have the genuine pleasure, when we lie down to rest at night, of feeling that no left-over tasks will burden the morrow, a satis- faction akin to that of the good busi- ness man in knowing that he can be- gin the new day with a clean desk. Ella M. Rogers. January 6, 1926 Good Outlook For Silk Hose. The colder weather of the last sev- eral days has proved interesting to the hosiery trade in one important re- spect—it showed that women will wear light weight silk stockings, no matter what the weather man has to say. “Although I had predicted they would,” said a well-known local hos- iery man “I was really surprised to note the number of women who clung to light silk hose in the face of the stinging winds that have swept the streets the last few days. This looks like folly on their part, but enquiries I have made have brought the response that the discomfort is far less than might generally be supposed. This, no doubt, is due to the fact that silk, be- ing an animal fiber, has an abundance of warmth for its weight. In any event, it looks as if there will be little shrinkage of demand for silk hose in this part of the country this Winter.” —_—_.2s——_ Cap Trade in Quiet Period. The cap trade is in the midst of a quiet period. Deliveries have been go- ing forward on Spring orders and it is a little too early for duplicates to come through from retailers. Cash- mere fabrics have been those most used by manufacturers, their produc- tion being mostly of the eight-quarter style, although recently there has been renewed interest shown in the one-piece variety. The woolen mills catering to cap fabric jobbers will open their lines for Fall late this month or possibly in February. The cap manu- facturers obtain nearly all their re- quirements from the jobbers, who ex- pect initial Fall business to be placed during February and March. Con- tinued favor is anticipated for plaid, stripe, check and Glenurquhart pat- terns. —_s-2-s————_ Think Well of Spring Blouses. Blouse manufacturers are taking en- couragement for the new season from the fact that makers of outer apparel for women are featuring two-piece suits more than for several seasons past. Some suit manufacturers, ac- cording to a statement from the United Waist League of America, are show- ing blouses with the suits in the show- rooms, and are buying tailor-made blouses for such displays. In the new lines the tailored silk blouse is prom- inently featured. White is much fav- ored, and there is also a call for pastel shades. White wash satin is used for tailored models with tie collars. There is also a good showing of tussah and pongee in the natural color. —_—_—_»-~ 2 Jewelry Trade Is Marking Time. Things are at the lowest ebb of the year in the jewelry trade this week, so far as getting business is concerned. In the popular-priced lines both manufac- turers who dispose of their own goods and those who sell through distribut- ing agents are assembling new lines and working out novelties for the early part of 1926. Makers of the more expensive lines are now checking up on stock sent out and preparing to take care of returns of goods that were shipped on memorandum and failed to sell. Both branches of the trade re- port a good year despite the slowness with which business got under way. « ¥ ue ad . on ‘ rc ig > ~ » ‘ , 4 . ~~ 4 > ‘ x ' » < January 6, 1926 MICHIGAN TRADESMAN 17 .- The Fourth National Bank of GRAND RAPIDS, MIC HIGAN Established 1868 aa Ne UNITED STATES DEPOSITARY The officers and directors of this bank wish hereby to express their appreciation for the patronage ex- tended to the bank during the past year. Co-operation between the bank and its customers has brought a large degree of success to all. We look forward to the New Year with confidence and assurance, and wish for all our customers a full measure of joy during the holiday | season and a happy and prosperous experience throughout the coming year. YOU ARE CORDIALLY INVITED TO BECOME A MEMBER OF OUR CHRISTMAS SAVINGS CLUB OFFICERS WM. H. ANDERSON, President L. Z. CAUKIN, Vice President J.C. BISHOP, Cashier er A. T. EDISON, Assistant Cashier | HARRY LUNDBERG, Assistant Cashier 2 i> DIRECTORS : ' WM. H. ANDERSON J. CLINTON BISHOP CHRISTIAN BERTSCH SAMUEL G. BRAUDY SIDNEY F. STEVENS DAVID H. BROWN Ps LAVANT Z. CAUKIN SAMUEL D. YOUNG ) VICTOR. M. TUTHILL CHARLES N. REMINGTON -" , ROBERT D. GRAHAM MARSHALL M. UHL > CHARLES N. WILLIS JAMES lL. HAMILTON 18 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. T. Bullen, Albion. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Battle Creek. Manager—Jason E. Hammond, Lansing. Mulrine, Lightweight Undergarments Appre- ciated by Women. Style advices from abroad and in- dications here for Spring forecast a continued strong vogue for women’s light-weight undergarments of a com- bination type. These garments, which comprise a brassiere, vest, girdle and panties all in one, weigh less than eight ounces and because of this have been given the appellation “scanties.” Commenting on this tendency, Leo E. Levy, Vice-President of the Model Brassiere Company, said yesterday that women, more than ever, are desirous of securing greater freedom of move- ment, ease of donning and removing and the preservation of natural lines of the figure in the undergarments they wear. The combination garment meets every one of these requirements and appears to be headed for an extremely favorable demand during the Spring season. These lightweight garments have but one fastening, he continued, and therefore may be put on or taken off in a second’s time. They have less bulk and there is only one thickness— that at the waistline, instead of several where individual garments are worn. At the same time, only one pair of shoulder straps is needed, eliminating former bunching of shoulder straps and pinning them together. Because of their light weight the garments are exceptionally suitable for Spring and Summer, although the demand for them during the Fall has been surpris- ingly large. The combination garment of to-day is a dainty, luxurious thing, Mr. Levy said and finds its best retail demand within a price range of from $5 to $18.50 per garment. The models are lace trimmed or tailored. The pliable vest sections are of glove silk, with the panties also of that material or of crepe de chine. The girdle is of com- bination satin brocade fabric. The tops of various type include the ban- deaux and the newer one which ac- centuates the natural bust lines. ——_-_ 2a” New Policy on Returns. Details of the new policy covering adjustments on bathing suits, as recom- mended by the Trade Practices Com- mittee of the National Knitted Outer- wear Association, has been announced The recommendations deal with fast- ness of color and specific points which should not be allowed in claims for return of merchandise. Fading due to excessive exposure to the sun and negligence bringing about chemical ac- tion are ruled out, as are also rotted crotches, improper fitting, holes caused by moths, faulty wringers or snagging and other damage caused by misuse. On the score of proper fit the sugges- tion is that correct following of the manufacturer’s recommendation should insure this, and a listing is made of the sizes based on the weight of the individual consumers. When retailers MICHIGAN make adjustment on unfair claims, un- der the assumption that the customer is always right and with the view of creating goodwill, it is the opinion of the association that such claims should not be passed on to the manufacturer, but should be charged by the merchant to his advertising account. A suggest- ed form of label, covering the above points, to be attached to each garment is offered by the association. —_22+2>__ Color Changes Are Forecast. The color situation in men’s wear heavyweights is being given much at- tention by the mills. There is not much confidence that the colors of the past Fall will again find favor, particularly some of the brighter shades, and changes of importance are said to be scheduled. The darker tones, it is be- lieved, will come to the fore and the blanket lines already prepared fully in- dicate this. At the same time, there is still considerable doubt as to the colors that will dominate for the Spring. The question, even at this comparatively late date, remains undecided, largely because the duplicates placed by the clothiers have not been of any great volume. Tans, browns and blues have been sold by the mills more than others, but whether this will continue the case in later duplicates is not clear. —_22>—__ Novelty Lines Ready Soon. Lines of novelty goods for the Spring season, including popular priced jewel- ry, boudoir accessories and some com- ing under the head of notions, will be ready for buyers early in the year. Firms with import connections or who send their own executives abroad have been receiving merchandise during the past few days, and the domestic lines are practically ready for showing. The indications are that the Spring sale of jewelry items, particularly various types of necklaces and chokers, will be active. In toilet articles a number of new things have been imported that are expected to take very well. The improvement in notions sales during the Fall, especially rubber goods and novelty items, has stimulated the man- ufacturing trade and a_ satisfactory new season is believed to be directly ahead. —_...__ Combination Corset Still Leads. The combination brassiere and cor- set continues to be a most active seller in the corset field. Its use has re- stricted regular corset sales to a con- siderable degree, with the result that nearly all manufacturers of the latter now feature the combination type. Be- sides the fact that the combination garment may be tubbed easily, the cost price of it in comparison with that of an individual brassiere and corset has been much in its favor. Retailers out of town have been doing well with garments selling from $2.49 to $3.98, while leading metropolitan shops and specialty stores find that a garment de- signed to retail at about $5 has found widest favor. —_~2+2+>—__—_ Negligees in High Favor. Negligees are in high favor this sea- son, and sales of these garments have been remarkably good during the last several -months. Velvet negligees trimmed with ostrich have had a de- cided vogue of late, as have quilted TRADESMAN satin robes. The latter are especially adapted for wear when the weather is cold. Lighter negligees have also been much in demand, and among the latter are some made of georgette in pastel shades and lined with taffeta. While slipover styles have continued to sell, there has lately been a trend toward garments opening down the front. The reason for this is said to be that open-front effects offer greater comfort to the wearer without detract- ing from their fashion value. —- Se Pearl Effects in Toilet Goods. Colored pearl effects in pastel shades lead in the new lines of toilet sets. Plain and solid colors, with the excep- tion of amber, it was said yesterday, are meeting with little favor from buy- ers. Manufacturers also report an im- proved tendency to better grade cellu- loid goods, as the filled merchandise has proved unsatisfactory to consum- ers. Three-piece sets, comprising comb, brush and mirror, and ten-piece outfits, including all accessories, are being featured for the new season. Buy- ers are expected in the market during the next few weeks to cover further their requirements for sales during the next month or so. 2 ————_ Krupps To Mint Greek Coins. The Greek government has placed its order for the minting of new small coins with the Krupp Works of Essen, the converted ammunition plant. Coins are to be minted to the value of 65,000,- 000 drachams, the alloy to consist of 70 per cent. copper, 20 per cent. nickel and 10 per cent. aluminum. January 6, 1926 Definite Purpose Is Essential in Business. Written for the Tradesman. If there is one thing that the man in business needs, whether he be employ- er or employe, it is clear-cut and definite purpose. The purposeful man is the man who wants to do things, and who goes right ahead and does them. The man who, seeing an opportunity, grasps it, or who, seeing a need, determinedly seeks and finds a remedy. Such men do not abound in this world, but where they exist they do things worth while, eminently big things. They do not abound in business, but where they exist, they are factors counting fc something in business achievement. They accomplish the things they set out to accomplish; and thereby win reward for themselves. There are two kinds of business wherein definite purpose is needed. There is, first, the store which has achieved to a certain point, and has then lapsed into a routine based upon its past achievement; the sture where things run in a pleasant rut. Such a business calls for a definite purpose in the direction of improvemcnt. And there is, second, the business in which people do not half try, in which they have no confidence in themselves, in which tasks are half done and purposes half fulfilled. Such a business needs a definite purpose in the direction of re- form. And as it is with business, so it is also with individual lives. There are employers who travel in a rut; there are employers who put forth only half- Twenty-Five Per Cent DisSCcCOoOuUNtT Special Sale on Gloves, Mittens, Sweater Coats, Hockey Caps and Fancy Knit Goods at 25 per cent. discount from list price. with us at once to avail yourself of this exceptional opportunity. Perry Glove & Mitten Co. Perry, Michigan Get in touch * 4 ‘ ReeinnaNR * ase re January 6, 1926 MICHIGAN TRADESMAN 19 hearted efforts. There are salespeople whose lives have sunk into dull rou- tine; there are salespeople who ask, “What’s the use of trying?” Such as these need a new birth of courage, and the capacity to look at their work from a fresh viewpoint. To the man who has tried to do things—tried in a half-hearted way— and has failed, the question naturally presents itself, “What’s the use, any- way?” To the man who has succeeded and continues to succeed, the proposi- tion thus presents itself, “I’m doing very well. Why not leave well enough alone?” Yet these thoughts, alike to the fail- ure and to the success, inevitably spell yet more failure. The business man who would achieve must go forward with a clear-cut, definite purpose in the back of his mind, and put all his energies behind that purpose. It is always worth while to try: and, if you put your soul into the effort, you're pretty sure to achieve. Con- fidence is half the battle. A druggist was much dissatisfied with his salespeople. “They don’t seem to take a decent interest in the busi- ness,” he remarked one day. “They don’t half try to sell things. They don’t make the remotest effort to push the profit-making goods. They seem always to choose the line of least re- sistance, or of no resistance at all.” Most employers have confronted this problem. Many of them have failed to solve it. This merchant had run up against it year after year, and had in- variably ended with the mental com- ment, “Well, what’s the use of trying to do anything, anyway? You can’t get good salesmen nowadays.” But this time the thought forced itself upon him, “I’m a good salesman myself. These people I have here are the makings of good salesmen.” Evntually he took his clerks, one after another, aside, and very quietly discussed the subject with them. He pointed out the fact that sales could be improved; the need of selling goods which yielded a living profit; the need of making extra sales wherever pos- sible, and of suggesting goods to in- dividual customers. And he pointed out very clearly the fact that a sales- man’s value, and, consequently, his chances of advancement, depended up- on his ability to make profits for his employer. The man who knew how tc sell things, to increase sales and to make profits, was the man who secur- ed advancement and was kept on in hard times; the man who didn’t half try was the man to be let go. And the man who learned the business thoroughly when a clerk was the man who eventually made the most suc- cessful merchant. He promised very little, but—the talk had its effect. There was a steady increase in sales for several weeks thereafter, and at no time did the sales relapse to the old, disheartening low level. Naturally, the work of encour- agement and inspiration required to be kept up. Nevertheless kept up stead- ily, it resulted in a more efficient staff. In developing his salespeople the merchant developed himself; he gradually learned the knack of inspir- ing the men who worked with him. Yet the easy way would have been to let things go, upon the hopeless supposition that there was no use try- ing to train clerks to better things. A merchant, glancing over his list of slow pay and dead accounts realized, with the usual pang, that he had lost a great deal of money in this way. “But I suppose it’s inevitable,’ he mused. “A fellow must get stung now and then. There’s no way out of it.” Later he mentioned the matter to a fellow-merchant. Then they went on to discuss individual dead-beats. Then came the thought: “Why can’t I supervise my credits systematically, and in this way reduce my losses? The merchant did not rush into his And why can’t I get after these slow pays and cut down the amount on my books?” scheme; he let it develop gradually; but when he did go into it, he went into it in a thorough, whole-hearted way. Instead of granting credit promiscuously, he first satisfied him- self as to the customer’s standing; then, he made it a point to secure a definite understanding as to when settlement would be made. He formed the habit of swapping credit informa- tion with fellow-retailers from time to time, and in this way was warned against a number of people to whom he might otherwise have given credit. Finally, he rendered all accounts sys- tematically; and went after the old accounts in an energetic fashion. As a result, the old accounts were, in a short time, reduced by about 18 per cent.; a large number of credit cus- tomers who, though perfecty good, had been accustomed to pay irregularly, formed the habit of regular settlements and additions to the dead beat con- tingent were cut down to a practical- ly irreducible minimum. Here were results which could not have been ob- tained without a definite, clear-cut pur- pose, backed by energetic and determ- ined action. Yet a good many retailers, facing the same problem, are content to go on in the same old way, seeking and finding no remedy. There are many avenues of business in which definite purpose and the de- termination to do things can make themselves profitably felt. For in- stance, the store organization needs every now and then to be jacked up, and the advertising and window dis- play work needs to be systematized. Then, too, there is the matter of go- ing energetically after new trade. Most merchants make spasmodic efforts to secure new customers; but few are persistent in this work. Most sales- people realize that they can add to their gross sales by suggesting addi- tional articles, but—now and then there are moments when it seems im- mensely easier not to try. Failure in ninety cases out of a hundred lies not so much in ignorance of the way to success, as in neglect to strike out en- ergetically, determinedly and persist- ently along the road successward. It is not from not knowing, but from not trying, that failure springs. There are a lot of discouraged mor- tals who declare that it is no use plan- ning things; that no plan can ever be carried out in its entirety that some- thing is sure to go wrong; that the purposeful man is sure to be upset or diverted from his chosen path. In a sense this is true. There is always the unexpected, the contingencies we can- not foresee; and the contingencies that vaguely foreseeing, we cannot guard against. But a definite purpose represents at least the hope of advance, the only hope of advance; and, after all, when we plan, and when we work according to our plan, the unexpected is far more likely to help than to hurt us. It takes courage and presence of mind to meet the unexpected; but, given courage, the unexpected, though it may seem in itself a repulse, can often as not be turned to good ad- vantage. The man who has planned, who is fighting toward a certain goal, who has determined to reach that goal, will not be lightly turned aside. Meet- ing an obstacle, he will courageously say: “I am going to conquer this ob- stacle. I am going to make it a help, even if only as a high point from which to mark out my further course.” That is the spirit which the young man in business needs, the spirit of courageous endeavor and_ definite purpose. He needs it behind the coun- ter, and in his studies, and in his deal- ings with men and things. Let him realize at the outset that it isn’t enough to just exist, or to make a fair living, but that he can and will accomplish something worth while, something better than has been accomplished by the ordinary run of men. And then let him take courage for the fight, and mark out his course, work hard and battle resolutely ahead. The man who does that is a winner. Victor Lauriston. >> To Offer Flat and Pouch Bags. Considerable uncertainty’ is _ still present as to what type of handbags will dominate for Spring. Lines are being prepared throughout the market, and offerings generally will be ready for buyers within the next two or three weeks. Manufacturers’ present views incline to both pouch and flat bags selling for Spring, as was the case during the Fall. If anything, however, the pouch style seems to find somewhat more favor. Both leather and silks will be used for the new merchandise, with the latter ex- pected to have preference with the ad- vance of the season. —_»--—__ Clocked Hose Coming Back? A well known manufacturer of men’s silk hosiery sees a tendency to clocks in this merchandise. It may take about six months for the trend to develop fully, he said yesterday, but there are indications that clocks will return to favor. If this is the case it will clinch more than ever the popularity of black in men’s full-fashioned goods. At the present time the percentage of blacks to colors is very large. It has been his experience, he added, that the de- mand for fancies in woolen hosiery recently has not been satisfactory and that their vogue is on the decline. For Quality, Price and Style Weiner Cap Company Grand Rapids, Michigan BARLOW BROS. Grand Rapids, Mioh. Ask about our way. TOLEDO SCALES West Michigan Sales and Ser- vice at 20 W. Fulton St., Grand Rapids ) Under both State and Federal Supervision our mail We are as near as with us box. As easy to ban as mailing a letter. Privacy No one but the bank's officers and yourself need know of your | account here. Unusual Safety Extra Interest Send check, draft, money order or cash in registered letter. Either savings account or Cer- tificates of Deposit. You can withdraw money any_ time. Capital and surplus $312,500.00. Resources over $4,000,000.00. Send for free booklet on Banking by Mall HOME STATE BANK FOR SAVINGS oPAND Baris MICHIGAN MOSHER SALES SERVICE A Business Building Service For Mexchants Wayland Michigan REAL VALUE CRESCENT GARTER CO. New York City 515 Broadway, 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—C. G. Christensen. Vice-President—Orla Bailey, Lansing. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. PAY-DAY-TO-PAY-DAY Plan Commended By Wholesale Gro- cery Executive. Sometime ago the National Whole sale Grocers Association launched a campaign for the benefit of the inde- pendent retail grocer and adopted as their slogan, Phone for Food. I be- lieve that the time is now ripe for a new campaign and suggest a new slo- gan, namely, Pay for Food. It is a question if there is any more serious problem and it occurs to me that we can do some very constructive work for our friends the retailers. The growth of the installment meth- od of merchandising is an alarming tendency which reacts against both the retail and wholesale distributor of foodstuffs. There probably never has been a time when the temptation to mortgage the consumer’s future income was as great as it is to-day. The down-pay- ment is smaller and the time in which to complete the payment is longer than ever before. As we all know in these installment sales, the seller retains title to the article sold until the last payment has been completed. As a result the history of these purchases from the seller’s standpoint has been good, and a very small percentage of these contracts are not satisfactorily completed. However, the history of the individual who contracts these ob- ligations is not as good in other di- rections. The year 1925 was a very good one for business in general and yet whole- sale grocers now find collections poor- er rather than better than they were at this time last year. In other words, this increased prosperity has not helped our customers or our customer’s cus- tomers to pay their grocery bills more promptly. Of course, this credit problem is an old one and is constantly before us. The rapid growth of installment buy- ing is a new phase of this old problem and something must be done about it to protect our interests. . In this connection it should be borne in mind that many of these sales are not only made for payment over a number of weeks or months, but even years. There is “something rotten in Den- mark” when the distributor of the very food that sustains life has to finance the installment purchase of a luxury whose utility has frequently vanished before it is finally paid for. No one who is familiar with the efficiency attending the distribut-on of food stuffs or who is familiar with the maximum of service rendered in ex- change for a minimum of profit can fail to be impressed by the absolute injustice of the present condition. It is a well-known fact that merchandise sold in this manner is marked up well above a normal or proper price and there is a distinct economic loss to the whole community when this type of merchandising (undermining, as it MICHIGAN does, the virtue of thrift) prospers at the expense of a business so necessary as the grocery business. The. writer has been very much in- terested in a movement started recent- ly here in Saginaw by the reta 1 meat dealers and grocers. When this was first launched he was rather skeptical, but it has proven tremendously suc- cessful, and it occurs to me that it is the only protection for the merchant doing business in the regular way against the installment seller. [ know of no more constructive work the wholesale grocers of Michi- gan can do than to Jaunch a movement of this kind in their respective locali- ties where no similar organization exists or if an organization does exist to co-operate with it and do what they can to make it effective. It is clearly to our advantage to do this. If our customers can collect their bills they can pay us better. If we can take steps to make them better merchants, we place them under ob- ligation to us. This office will be very glad to furn'sh any additional information with regard to the plan as it is operated here in Saginaw or to co-operate in any other way in the matter. John W. Symons, Jr., President Mich. Wholesale Grocers Association. ——»2—_—_— Many Grocery Failures Caused By High Rent. Are you paying too much rent? Is your store larger than necessary for the volume you are doing, and the turnover you secure? These are important questions and must be answered satisfactorily and profitably. Competition is making it absolutely necessary that every retailer cut over- head to the bone. There are a lot of grocers occupy- ing store buildings much too large for the business done. It is all right to make a big showing, but occupying a store 50x100 feet, just for looks is dangerous, when 25x50 feet is sufficient considering the amount of rental based on volume. Surplus stock can be stored some- where else, and not on shelves. Va- riety is all that is necessary—and small space makes it much handier when waiting on trade. It has been found also that when space can be cut down, the number of clerks can be reduced at the same time. There is no excuse for having a big store room with five or six clerks, and then “cuss” because there is nothing doing about four days out of the week, Excessive rent and salaries are the cause of too many failures, and gro- cers are beginning to realize that ex- pense must be lowered if they are go- ing to make any money. If smaller space will serve you just as well, and perhaps enable you to cut your stock down and speed up turnover—give the problem serious thought, and begin looking around for a more economical location. ——_3.2>_—_ Of course, the price must be satis- factory or customers will not buy, but quality must be satisfactory or they will not repeat. TRADESMAN January 6, 1926 Profit by the Experience of Others The big Individual and Chain-Tea and Coffee stores buy their Coffee in the bean and grind it as they sell it— and they make 12 to 16 cents per pound profit—not 5 to 8 cents which is the limit on the ground package stuff. Do you want to share in the Coffee Trade in your neighborhood? all right, then buy a Holwick Steel Cut Electric Mill—at our special price of $65.00 on time or 10% discount for cash. It will pay for itself in a few months in ADDED PROFITS. Boot & Co. Distributers 5 Ionia Ave., N. W. GRAND RAPIDS, MICH. years record quality goods GRAND RA AE, SELL good merchandise 4| because it pays. satisfied wider distribution—in the satisfaction of having given value received. It pays in customers — in a No merchant ever yet attained a per- manent success through selling poor quality merchandise. Our company is proud of its fifty in selling the highest obtainable. JUDSON GROCER COMPANY PIDS, MICHIGAN The Pure Foods House Thousands of Retailers say ni (5 5 MADE BY THE OHIO MATCH (0. WADSWORTH, OHIO. ile Deserve the Popularity They Enjoy The Ohio Match Sales Co. WADSWORTH, OHIO | > » »7f » January 6, 1926 _MEAT DEALER Meat Economy. From a point of strict economy, price is only a factor, and such things as satisfaction to the palate, pride in the home cooked meal and body build- ing factors are of far greater import- ance when we are talking about food. Meat is no exception, and, in fact, is of even greater importance than some other foods. If potatoes are small, but sound, they embrace more trouble in preparation, but are just as good for food as the larger ones. Most fruit and vegetables vary to a considerable extent in grade, but we believe they do not vary to so great an extent as meat. A sirloin steak may come from a choice, grain-fed steer and, when well ripened, will be delicious in the nth degree, while another sirloin steak may be cut from an old, scrawny, sinewy, watery, tough, flavorless, worn out dairy cow and be neither satisfy- ing nor nutritious. Such a variance is not possible in most other kinds of food. When such a difference exists in meat it is practically impossible to compare the extremes on a price basis unless you are able to place a money value on satisfaction and disappoint- ment. There may be some people too indolent and, on the whole, too worth- less to deserve more from life in the way of food than something to keep them alive; if such persons exist, per- haps the lowest quality meat just fits their case, but it is not unreasonable for that part of the populace who con- tribute in liberal measure to the progress of civilization (and this in- ciudes the great mass of humanity) to demand, first and above all things, good, wholesome food. That should be the r first perquisite of their efforts. 2esides, it is a duty that we owe our- selves and our families to keep our- selves fit, as far as it is possible to do so. There is a feeling of satisfaction associated with eating good meat that cannot be found when poor, inferior meat is eaten and when food is en- joyable it usually is more digestible. We believe it is good to eat carefully selected and properly prepared food, including meat. Did you ever lean hack after a well-cooked meal with the feeling that only such a meal can give and worry about the difference between what ‘t cost and that of poor- er quality? —_2+ o> Classes and Grades of Meats. Before we are able to talk intel- ligently on any subject we must know a great deal about it, and the more we know the better we can talk. “A little education is a dangerous thing,” has been said, and in life we find this to be so on a great many occasions. In like manner, it is impossible to con- verse understandably about merchan- dise and have satisfactory tPansactions result from our conversation unless we use terms as are generally understood, particularly with regard to quality and condition, as well as kind. What a disadvantage it is to try to express ourselves when we cannot find any that exactly conveys our People engaged in the meat them- They word thoughts! business have too often found selves in just that position, MICHIGAN wished to talk about what they had to sell or wished to buy, but found it next to impossible to find words that would even approximately convey a true mental picture of the meat under This seems strange in business. ‘True, consideration. such an important terms were and are in use that are understood by most persons in a given locality, but these have been abused so much and because they are not the same in all sections of the United States they lack the essentials of a proper nomenclature basis for trading. In retail shops terms that should express quality are so loosely used that even an expert cannot ask for and have sold to him meats that will be sure to satisfy him unless he has trad- ed at the store for a long time or is present to personally make the selec- tion. The Federal Government is try- ing to change all this by establishing definite classes and grades of livestock and meats, with the object of helping the industry as well as the populace, and considerable progress has been made to date. Standard names have been adopted and it now rests with the industry and the consumer buyer to use them. When you ask for a cut of meat and state definitely that it must be either prime, choice, good, medium, or common, according to what you want, you will be helping in the work which the Department of Agriculture through the livestock meat and wool division has been pushing for years. —_++>—__ Dairy Cattle on the Beef Market. The average consumer of beef who has given the matter any thought at all no doubt credits the beef animal as the source of all our beef. Such a be- lief, however, is far from being the actual truth of the situation. With the exception of the relatively few ani- mals wh'ch die of disease or other natural causes, all dairy cattle after serving the primary purpose of their existence go eventually to the shambles and into the channels of meat distri- bution and consumption in some form or other. About 17 per cent. of the matured dairy animals of the country ~ go to slaughter every year and con- tribute from 21 to 23 per cent. of our total beef production. Furthermore, at least 80 per cent. of all our calves slaughtered for veal are of dairy or- igin. The quality of the dairy veals is high and thus affords an outlet of fully 25 per cent. of the bull calves and 50 per cent. of the heifers, but the quality of the matured animals as they appear on the market is generally of much lower grade. Even when well fattened, the big bulk of the mature stock grade common or lower owing to deficiencies in conformation, quality and finish. The fat tends to be de- posited externally or within the body cavity rather than in the form of de- sirable marbling. ———_~++2—___ Dishonest methods some- times bring something that for a time looks like success, but in the end there is just one result—failure. —_—_—_++>—__—_ There may be such a thing as ready made respectability or social promin- ence but there is no such thing as ready made ucscess in business. business TRADESMAN M. J. DARK & SONS GRAND RAPIDS, MICH. | ac eae nn Receivers and Shippers of All | Seasonable Fruits and Vegetables At Pree peal Delicious cookie-cakes and crisp HEKMAN’S appetizing crackers — There is a Crackers and Hekman food-confection for every 4 —e meal and for every taste. kman biscuit (0 e Grand Rapids.Mich. Good foods made the Rumford way bring good cus- tomers the Grocer’s way—he who sells Rumford. RUMFORD CHEMICAL WORKS Providence, R. !. In Your Orders “Yellow Kid” Bananas are in season all year around. They are the all food fruit and are delicious and cheap. The Vinkemulder Company GRAND RAPIDS, MICHIGAN t i ; j HARDWARE Michigan Retail Hardware Association. President—Scott Kendrick, Flint. Vice-President—George W. McCabe, Petoskey. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions in Regard To Midwinter Special Sales. Written for the Tradesman. It is a time-honored custom for the hardware dealer, having completed his stock-taking, to hold an “after-inven- tory” sale. A special sale some time in the course of the two months after Christmas is a sort of fixture in hard- ware tradition; and though some mer- chants hold the sale first and then take stock, the usual procedure is to time the sale for a few weeks after the com- pletion of stock taking. The special mid-winter sale serves a double purpose. In the first place, it enables the dealer to turn into cash a lot of odds and ends, odd lines and slow selling items, uncovered in the course of stock-taking. In the second place, it stimulates business at a season of the year when normally there is comparatively little doing, and when folks are sedulously economizing after their heavy holiday expenditures. Now, it is easy to permit the “after- inventory” sale to degenerate into a perfunctory formality. A sale is ad- vertised in words with which the pub- lic has grown familiar, prices are re- duced a little on a few articles here and there, and no startling effort is made to make the sale a success. If you are going to hold an after- inventory sale, why not dig right in and make it a sale that people will talk about? To do this, you must seek some element of novelty. To merely ad- vertise an “after inventory” sale is hardly enough. People are pretty well accustomed to that expression; and it hardly attracts much notice. If a man wants one of the articles you are ad- vertising at a reduced price, and if he sees the article advertised or sees it “marked down” in your window, then he wil buy. But what you want is to get a lot of people into your store, where they can be induced to buy, not merely advertised specials, but regular lines. To accomplish this end, you must make your sale convincing. You must drum into the heads of your public that you are really doing something out of the ordinary. To th’s end, it will pay you to get the primary purposes for the sale is being held. You back to which want to clean out certain lines, to turn slow-selling stocks into money, and instead of carrying over unseasonable goods at a prospective loss, to get what you can out of them right now. Then, too, you want to stimulate trade in the ord nary seasonable lines—to enhance the demand for goods that in any event will sell to a certain extent, and that should be sold at prices to give you a practically normal profit. Pricing the goods is a big factor in the success of a sale. It isn’t, however, a matter of moderate shading of prices on the one hand or drast’c cuts on the other. It is merely a matter of judicious and intelligent pricing. MICHIGAN To illustrate. Smith—not a hard- ware dealer—found himself financially in deep water. He had a lot of slow- selling stuff, and, owing to his credit being bad, he could buy very little in the way of quick-selling lines. To stimulate business he held a series of special sales. He put out the popular goods at cut prices and had a whale of a sale. And then he wondered why, after his sales were over, he was in worse shape financially than at the be- ginning. On the other hand, Jones had a nice paying business—neither good nor bad, but passable. He took stock, and found himself with a lot of odds and ends. To clear out these odd lines, he advertised a special sale. He figured a moderate, very moderate, price re- duct'on on everything in stock. He advertised quite a bit. Yet the sale created scarcely a ripple of attention. Business was stimulated a little—not much. The odd lines Jones wanted to clear out were hardly reduced at all. Neither Smith’s drastic all-round cut nor Jones’ moderate profit-allowing price-shad ng accomplished the desired results—simply because the cutting was done in the wrong places. Smith should have made drastic reductions on slow selling lines, featured these, and turned them into cash, and should have left the live goods to sell at regu- lar prices, which they would have done anyway. Thus he would have made a normal profit on his good lines and would have got rid of a lot of slow-selling stock and re-converted the proceeds into really saleable stock; and hence would have been in a better position instead of a worse one. Jones, on the other hand, priced his slow- selling goods so high that there was no inducement to anyone to buy them. Here the same procedure, a drastic cut on slow sellng lines and a moderate— rrerely nominal—reduction on regular lines. would have produced the desired results. So, in pricing for your special sale, make your drastic cuts on the goods you want to move out, and that it will pay you to move out at any cost. Fea- ture these prices in your advertis‘ng, and in your window display. If neces- sary, sell some items away below cost. The advertising value of such features will recompense you for the immediate This loss is not so real as ap- parent; snce the stock on which you cut deeply is “dead” anyway, and in cutting below cost you are merely liquidating a loss already incurred, and getting done with it for good and all. loss. A few such feature prices will do more than any amount of advertising phrases to conv-nce the public that your sale offers genuine values. And such features will draw a lot of people to your store in the search for other items at reduced prices, even if they are not primarily interested in the ar- ticle featured. On the other hand, normal lines need to be very little reduced. With a lot of people seasonable Ines will be greatly stimulated, even at regular prices. Price cutting—cutting below a nor- mal, healthy, profit-making figure—is not good policy; but drastic price- slashing on a few slow lines is the most TRADESMAN January 6, 1926 Foster, Stevens & Co. WHOLESALE HARDWARE ree 157-159 Monroe Ave. - 151-161 Louis Ave., N. W. GRAND - RAPIDS - MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN = Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle —— BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats GRAND RAPIDS, MICHIGAN Flat or Roll top desks, Steel or wood files,account sys- New or Used for store tems, office chairs, fire- or office proof safes. G. R. STORE FIXTURE CO. 7 Ionia Avenue N. W. January 6, 1926 ee MICHIGAN TRADESMAN 23 convincing kind of advertisement for your mid-winter sale, if you hold one. It will pay you to put a little extra thought into your sale, to think up fea- tures that will give it individuality. Thus, one small-town hardware dealer put on a 9-cent sale. For instance, a 75 cent article sold for 69c; a dollar article for 99c, or sometimes 89c; and so on. But the big feature was the sale at certain hours, for one hour only, of splendid lines at exactly 9c. Thus, from 9 a. m. to 9:59 a. m., one day, kerosene was sold at 9c a gallon, each purchaser being limited to a single gallon. A few other striking 9c features helped to make the sale con- vincing, and to give it an element of individuality. One firm in a city of 18,000 people makes a February feature every year of a “laundry and dairy sale.” Half page advert sements, liberally sprinkled with cuts, are used; an entire upper floor of the store is given to lines fea- tured—churns, separators, pans, wash- ing machines, wringers, clothes ‘bas- kets, etc. The result is one grand an- nual clean-up. Another dealer makes a feature of one special sale for each of the four weeks in February. Each sale is limited to two days in the week, Fri- day and Saturday. Spirited advertis- ing brings a lot of trade, and normally the receipts from these sales constitute 30 per cent. of the month’s business. A lot of good pointers can be secured by studying the methods of the dry goods and department stores. The “red tag” and “blue tag” sale is an old story with the dry goods store, but ‘t is still a new feature for the hard- ware dealer. One dry goods store holds Friday hour sales—two or three attractive specials advertised for one hour only, each hour of the day. Thus, a couple of articles are sold from 9 to 10 a. m.; a couple of others from 10 to 11; and so on. When the hour is up, the specials revert to the regu- lar price. If you try this method, live up to the one-hour limit, strictly. Anything that gives your sale in- dividuality will prove very helpful. Quite often some of the smaller ‘ar- ticles uncovered in your stock-taking can be given as premiums on larger sales, as with stoves, washing machines etc.; and in this way help to attract business that w ll run into large totals. Victor Lauriston. —_—_2+ +> Two Sales Plans Which Are Quite Successful. A certain live wholesale grocery house makes it a practice to pay its salesmen a bonus on all orders which contain items in excess of, say, fifteen in number. In the past month seven- teen salesmen have partic pated in this extra item bonus. The intention of the plan is to induce salesmen to neglect no item in the entire line of the house when they are taking an order. The plan has been highly suc- cessful. Th’s same house also makes a prac- tice of giving a record each month of the new accounts secured by salesmen. In the new account report of this house last month it was shown that thirteen of the house’s salesmen had secured a total of twenty-one new accounts. Neckwear Styles and Colors. The Berkeley Knitting Co. an- nounces that its style bureau recom- mends “regimental str’pes in neckwear such as are being worn now at Prince- ton University.” This recommenda- tion, the firm explains, is of neckwear for well-dressed young men at college, those preparing to go there and those who follow college styles. With re- gard to color, the firm’s bureau pre- dicts much popularity for silver gray, with navy blue rated second, followed by blue grays and lighter blues. It believes a combination of both, or navy shot with silver, will be exceptionally popular. ———_++ > The greatest problem of the mer- chant to-day is combating the new fields of competition. NET WEIGHT ONE PQUN® Chicago First National Bank Bldg. Telephones } ©'tize5, 4212 Citz. Telephone 51-916 Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITDB’ all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, your heating plant and pro and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-preof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North get more comfort from tect your furnishings Grand Rapids, Mich. BONDS Grand Rapids National Bank Building GRAND RAPIDS Fenton Davis & Boyle EXCLUSIVELY Detroit Congress Building Tnly as our candies excel for the price asked do we hope to ob- tain your interest and merit your con _. tinued patronage A.R.WALKER CANDY . ‘CORPORATION { Owosso, Michigan | 24 COMMERCIAL TRAVELER Interesting Meeting of Hotel Men at Detroit. Detroit, Jan. 5—What proved to be the most largely attended, brimful of entertainment and fruitful of results, was the holiday convention of the Michigan Hotel Association, held at the Book-Cadillac, Detroit, last week. Heretofore hotel conventions have been given over more largely to the entertainment features, but the ses- sions of the 28th and 29th, announced as an outing were given up more large- ly to discussion of top-cs of the great- est moment to hotel operators and to hotel employes. ; : It started off Monday evening with an informal dinner at the Hotel Tuller, followed bv a theater’ party at one of the local theaters. After the theater party, such as de- sired to do so, participated in a smoker at the Book-Cadillac; others were entertained in the broadcasting room of the same institution, while still others were privately entertained. Tuesday morning the convention was called to order by President An- derson, who introduced Mayor Smith, who was there for the purpose Of delivering an address of welcome. It was a knock out. W. L. McManus, Jr., happily. President Anderson made a short address, Secretary Verbeck reported briefly on the work of the past three months, showing that forty-three new members had been added to the roster dur.ng that period, and Treasurer Magel came forward with a statement showing that the Associatior had near- ly $3,000 on hand, and that in excess of 300 out of the 450 members had paid their dues for 1926. Remarkable in that it was 25 per cent. better than a year ago. Then came the roll call showed these present: a Name X Ladies Hotel City Chas. Norton, X, Norton Hotel, Detroit. Preston D. Norton, X, Norton H., Detroit. John A. Anderson, X, Hotel Harrington, Port Huron. Hotel Clifton, Battle Creek. Ed. B. Greenbaum, X, Colonial Hotel, South Haven. R. A. Carson, X, Allenel, Ann Arbor. D. J. Gerow, X, Hotel Elliott, Sturgis. Cc. F. Beach, X, Hotel Durand, Durand. P. E. Lawless, X, Clintonian Hotel, Clinton. -Mrs. J. C. Weaver, Sr., Clintonian Hotel, Clinton. J. W. Smith, X, St. James, Rochester. Henry Kraker, Hotel Kraker, Holland. Jos H. Pulliam. Webster Hall, Detroit. Miss Pauline Broughton, Webster Hall, Detroit. Cc. J. Winder, X, New Charlevoix, Charlevoix. Geo. Fulwell, Normandy, Detroit. Cc. H. Bennett, Burleson Sanitarium, Grand Rapids. E. C. Spaulding, U. C. T., Flint. Frank Ehrman. X, Columbia, Kalamazoo. Mrs. Emma Snell, Columbia, Kalamazoo. Leo Ehrman, Columbia, Kalamazoo. W. G. Schindehette, X, Republic, Bay City. Hodges, X, Hotel Burdick. Kalamazoo Wm. L. McManus, Jr., X, Cushman Hotel, Petoskey. H. Wm. Klare, X, Statler Hotel, Detroit. F. G. Cowley, X, Van Etten Lodge, Oscoda. E. E. Pitts, X, Royal Palm, Detroit. E. B. Schiveley, X, Park Ave. Hotel, Detroit. Geo. W. Childs, X, Bay View House, Bay View. Earl Morris, Lauth, Port Huron. Thos. C. Riley, X, Dresden Hotel, Flint. W. E. Defenbacher, Virginia, Chicago. Henry J. Bohn, Hotel World, Chicago. B. A. Sullivan. Imperial Hotel, Detroit. B. J. Carnes, X, Charlotte Hotel, Charlotte. Catharine Conry, Tavern, Blissfield. Janet Conry, Tavern, Blissfield. EK. J. Conry. Tavern, Blissfield. A. E. Dumanois, X, Fenton, Fenton. O. D. Avery, Metropole, Port Huron. J. S. MeDonald, McDonald, Sandusky. W. C. Chittenden, Book-Cadillac, Detroit. J. D. Griffin, Book-Cadillac, Detroit. Thad W. Linck, Book-Cadillac, Detroit. Glen E. Whaley. Wesley, Saginaw. A. B. Riley, X. Carlton-Plaza, Detroit. P. R. Bierer, Fairbairn, Detroit. Geo. A. Sutherton, X, LaVerne, Battle Creek. WF. Schmitz, Ben Franklin, Saginaw. Wilber Harper, LaVerne, Battle Creek. responded which M. E. Magel, X, Walter J. MICHIGAN Chas. M. Luce, X, Mertens, Grand Rapids. T. Burnell, X, Carroll, Brown City. W. F. Jenkins, X, Western, Big Kapids. John P. Schuch, Schuch, Saginaw. Seth E. Frymier, Fort Shelby, Detroit. W. G. McKay. Fort Shelby, Detroit. Jos. T. Sullivan, X, Griswold, Detroit. H. D. Smith, Fisherman’s Paradise. Bellaire. L. G. Heyer, National, Owosso. Frank S. Verbeck, Mich. Hotel Ass’n. Allan T. Cheseboro, Evergreen Bluff, South Haven. W. H. Crabb, X, Bretton Hall, Detroit. Frank A. Matz, City Club, Jackson. Ferne Matz, City Club, Jackson. Lois J. Matz, City Club, Jackson. Miss Fern Coriell, Mich. Hotel Ass’n., Battle Creek. Robert C. Pinkerton, Normandy, Detroit. Harold A. Sage, Clifford, Detroit. H. Rettenmier, Clifford, Detroit. John A. Thompson, Monaghan, Rose City. H. Atkins, X, Harnack, Pontiac. A. A. Eddy, X, Preque Isle Lodge, Bay City. Fred T. Doherty, X, Doherty Hotel, Clare. F. L. Orcutt, X, Northway, Beulah. T. H. Aagaard, Sanitarium, Battle Creek. Wm. J. Mertz, Mertz, Saginaw. J. L. Hillman, Hillman, Otisville. Leonard Kreling, Savoy, Kalamazoo. Alvah Brown, X, Browning, Grand Rapids i. N. Manning, X, Valley Inn, Newaygo. C. Bhrman, X, LaVoy, Detroit. J. S. Walz. Hotel Credit Letter Co., New York City. John R. Wood, Mich. Ry. Guide, Detroit. A. J. Lalonde, X, LaLonde Inn, Cheboygan. Chas. W. Ziegler, Royal, Cadillac. T. F. Marston, X, E. Mich. Tourist Bur., Bay City. James T. Williston, X, Hudson, Ionia. Arthur L. von Doicke, Beach, Charlevoix. R. J. Lorenz, X, Plymouth, Plymouth. John Moran, Hermitage, Grand Rapids. N. J. Lietzen, X, Frontenac, Detroit. J. T. Townsend, X, Whitcomb, St. Joseph. A. N. Michaelson. X, Premier, Benton Harbor. A. M. Williston, X, The Ionia, South Haven. W. M. Burleson, Burleson, Grand Rapids. Chas. W. Rose, Hotel Hanna, Sebewaing. Tom Tay.or, Burleson, Grand Rapids. Zuth Mary Myhan, The Shamrock. South Haven. Myhan, The Shamrock, South Haven. Arthur G. Berner. X, Wildermuth, Owosso. Ray P. White. X. Schoolcraft, Adrian. Mrs. T. V. Brittain, Montcalm, Detroit. Lois Berner, Wildermuth, Owosso. Zelia Berner, Wildermuth, Owosso. Chas. H. Stevenson, Stevensos. Detroit. A. J. McDonald, Washington, Detroit. Mrs. E. J. Van Keuren, tivingston, Howell. Mrs. L. Brooks, Livingston, Howell. M. Crandall. Livingston, Howell. Fred J. Fenske, U. C. T., Bay City. J. H Reip, X, Linden. W. H. Thourlby, X, Morrow, Bad Axe. W. M. Thouriby, Morrow, Bad Axe. Miss G. Thour.by, Morrow, Bad Axe. Geo. H. Swanson, The Huron, Ypsilanti. John M. Sager, X, Buckeye, Burt Lake. Agnes M. Schelling, Porter, Lansing. David Reid, Reid’s House, South Haven. Bert Kane, Ohio Tavern, Harrison. Myrtle Lindsey, Lindsey Hotel, Imlay City. D. H. Reycraft, Perry, Poleaee : J. C. Jenkins & daughter, X. Ernest McLean, Park-American, : Kalamazoo. Appointment of a committee on resolutions, was followed by the Presi- dent’s announcement that no time would be wasted on preliminaries, and that J. T. Townsend, of Hotel Whit- comb, would open up the question box and conduct the discussion of same. Under this head over twenty differ- ent topics were taken up and they were certainly handled thoroughly and from every angle. The food problem was the storm center. Mr. Townsend, whose experi- ence dates back many years as a hotel operator, having filled posit’ons from bell boy to manager of several of America’s most. pretentious hotels, opened by explaining many of the embarrassments of the present day operator, as compared with the dav so much talked about when the patron was given the entire run of the kitchen at 50 cents per. and really made money when nowadays there was hardly any purvevor who would not gladly give up his dining room, rent free, to any- one who would run it and give satis- faction to the hotel guest who wanted such service. In those halycon days there were just as many kickers as there are to- day, if not more, and anyone would grant that with the exception of a few insignificant items, the cost of raw ma- terials had gone up 300 per cent., and even at present day prices, suitable supplies were hard to get, Mrs. Geo. H. TRADESMAN January 6, 1926 Business Activities. proof. in connection. 750 rooms and up with bath. The Pantlind Hotel The center of Social and Strictly modern and _fire- Dining, Cafeteria and Buffet Lunch Rooms Rates $2.50 Morton Hotel OU are cordially invited to visit the Beautiful New Hotel at the old location made famous by Eighty Years of Hostelry Service. 400 Rooms—400 Baths Rates $1.50, $2, $2.50 and up per day. Menus in English WILLIAM C. TAGGART, Manager In KALAMAZOO, MICHIGAN is the famous The Only All New Hotel in the City. In the Very Heart NEW BURDICK 250 Rooms—150 Rooms with Private Bath—European $1.50 and up per Day RESTAURANT AND GRILL—Cafeteria, Quick Service, Popular Prices Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Fireproof of the City Construction Representing a $1,000,000 Investment Excellent Culsine Turkish Baths WHEN IN KALAMAZOO k-American Srotel Headquarters for all Civic Clubs Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS 150 Fireproof Rooms Rooms with bath, single $2 to $2.60 Rooms with bath, double $3 to $3.50 None Higher. RATES 1 IN THE HEART OF THE CITY Division and Fulton { $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION Luxurious Rooma ERNEST McLEAN, ?*’ =" ; sea ~ January 6, 1926 MICHIGAN TRADESMAN _Scare.ty of competent help in the kitchen made the problem of catering much more complex, and where in the old days of “three-squares and a room at two dollars,” you paid a competent cook $8 per week, you are now at the mercy of a chef at $50, and even they are hard to procure—that is, such as are competent and honest. 5 Might there not be somewhere com- petent women in many of the smaller towns who, on account of family re- quirements, were not in a position to give their entire time to hotel cooking, but who could be induced to spend a few hours each day in the culinary department of the country hotel? It was considered well worthy of atten- tion and investigation. One speaker—I believe it was Mr. Townsend, or possibly Mr. Fulwell, of the Normandie, Detroit—spoke of the difference in the quality of cooking as between the real domestic product and the so-called home-cooking em- blazoned on the window of every 100 per cent. “American” restaurant of Greek extraction. For example, there was the old- fashioned chicken pie which Mother sponsored; two wholesome crusts— top and bottom—filled with the choic- est bits of the fowl, as against the pot- pourri of Hungarian goulash brought to the table in a soup dish, with an ancient biscuit on top and_ labeled “Hunter style.” No longer is the soup a soul nour- ishing dainty, but is brought about by an admixture of lukewarm water and the outpouring of a tin-can, utterly de- void of seasoning and nourishment. This was not intended to apply so much to the hotels which tried to render a satisfying service, but the myriads of small feeding places patronized by many who demanded the very best hotel rooms at the ex- pense of their stomachs. Professor Allen, of the Cass Tech- nical High School, Detroit, spoke on Vocational training as applied to the culinary art, showing that a balanced ration did not necessarily mean food devoid of palate tickling qualities. Mr. Simon, of Horwarth & Hor- warth, Chicago, food control specialist, briefly explained how essential it was to successful cafe operation to keep a close check on food, simplify bills of fare, especially as to a la carte. Much waste is encountered by having too elaborate a list, which always included many items which patrons would not ask for if they were not on the bill of fare, but which meant much loss by deterioration because of the infrequent call for same. It was the general concensus of opinion that the art of cooking should be encouraged. It is one of the best paid professions to-day, not nearly as exacting on the health as many others, but little considered because of the public idea that it is a form of drudg- ery. Its many alluring features should be broadcasted, and youth, especially young men, should be encouraged to avail themselves of its possibilities. “Feeding of hotel help,’ was talked upon by several. It is an expensive item in hotel operation. Some stated that they were doing away with this feature by paying an adyanced wage, and encouraging them to live with their families at home, and found it a matter of economy. “Is the use of your lobby for a bus station of any particular value to the hotel?” Opinions were at variance, but it was thought that the establish- ment of bus stations in the smaller towns ought to be encouraged and hotel patrons allowed to “put up” at the hotel which best pleased them. “How to bring tourists to your door.” was a poser, but various forms of advertising were-suggested. iit was unanimously agreed that while one would have to use his best judgment in bringing him to his place, he must be so treated that he would become a “repeater” and come back of his own volition. W. E. Deffenbacher, President of the Hotel Men’s Mutual Benefit As- sociation, made a plea for new mem- bers of his organization, and also one for a subscription for the Greeters Home, at Denver, with the result that $400 was voluntarily raised by dona- tion from members. Resolutions of respect for our late departed honorary member, John D. Martin; A. E. Hamilton, who !s con- valescing from an operation, and of _ thanks to the various organizations and hotels furnishing members with enter- ta.nment were passed. The real treat of the entire conven- tion was the address on “Overproduc- tion of Hotels in Smaller Cities,” by Henry J. Bohn, editor of the Hotel World. I submit same here without comment. It hits the nail on the head, and ought to be read by everyone who has the hotel building bee in his bon- net: The over-production of hotels is a most important matter in the hotel business, not only in country towns but in the big cities also is this true. The American peopie overdo things— this is a species ot mass psychology which holds true when we have great business resonsibility. Not only is the production of hotels being doubled, but other business interests are likewise soaring. It is one of the signs of our times that when any business is pros- perous, we push it to the limit of sound endurance. Now, we come together at these meet- imgs and raise our voices and resolve and vociferate—and go home and forget all about it. There is the trouble: to im- press the important thing upon the hu- man mind so strongly that the listener carries the thought home with him, to bed with him, and into his business life. Until any community, any family, any society, any country, becomes impressed with the idea that we iive each for all and ali for each, there is a weak spot in the life of that community or country. What to-day, nearing the end of my life, impresses me more than anything else in a Christian’ country is the absolute indifference as to the fate and fortune of other men in whom we are not interest- ed directly, financially. The willingness to enter projects that will make other projects unprofitable. The best Christian is he who is always taking into consider- ation the other man’s point of view and welfare as his own. I can look back to 1879, when Detroit was a village, so to speak, and see the vast difference in the hotel business. From the little room without fire, with- out telephone or running water has come the modern hotel, a home complete in itself. It has brought great responsibili- ties with it, and great dangers—compe- tition. The primary errors we make in life are due to the passing of judgment where we have no judgment; the passing of judgment where we have no experience, information or knowledge. And the ho- tels which are being built to-day are being raised, and furnished largely, with the money and propaganda of men who do not know what they are talking about. They are hypnotized by architects, con- tractors and material men. I would not discourage hotel building; it is a splendid, grand thing to do; but to build a hotel where one is not needed or wanted is worse than foolish. We build fine hotels; what we want to do is run good hotels. When you make conditions such that you can’t run good hotels, you won’t have good hotels. Second, we are doing business with the other man’s money. How easy this is to do! When we spend the bank’s money and the other fellow’s money, we get to be very enthusiastic. We take the judg- ment largely of the man who is raising the money. I often use the expression “When you have your nose against the wall, you can’t see the wall.’?’ When you become so interested in a thing, you lose your judgment. ' A doctor never doctors himself. Why? He knows the symptoms, but he won’t take chances with his own judgment, be- cause he knows the element of prejudice enters into that judgment. So he calls another doctor. A lawyer never gets himself out of trouble—he hires another lawyer to do the work. That is why we have hotel brokers; they are not vitally interested like we are—their judgment should be unbiased. The first step in any hotel proposition is analysis. The fundamental principal involved in psychology is analysis. You know that remark of Mark Twain’s that “everybody complains about the weather, but nobody does anything about it.’? We talk about overbuilding hotels, but we are not doing much about it! We write articles and discuss the matter in con- ventions, but we are not doing a thing. The o'd saying that one ‘locked the door after the horse was stolen’’ still ap- plies in these days of automobiles and great hotels. We are likely to do that very thing—'ock the door after the horse has been stolen, in the hotel business. When you hear that they are going to build a new hotel, pick out the fellows that amount to something—not the shoe- string fellow who talks big but could not pay one hundred cents on any proposi- tion—get them together at a little din- ner. Don’t say “I am going to talk about a big hotel’, just give them a little din- ner and then have sombody come to you and talk about, the hotel business. Years and yéars ago F. W. Wrisley came over and bought the Sweet Hotel at Grand Rapids. When he told me, I said, ‘‘Mr. Wrisley, as long as you can keep a new hotel out of Grand Rapids you can make money, but people coming from all over the United States may say that your hotels in Grand Rapids are not (Continued on page 32) The Durant Hotel Flint’s New Million and Half Dollar Hotel. 300 Rooms 300 Baths Under the direction of the United Hotels Company HARRY R. PRICE, Manager HOTEL HERMITAGE European Room and Bath $1.50 & $2 Columbia Hotel KALAMAZOO Good Place To Tie To WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. Al rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. OCCIDENTAL HOTEL FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon $a Michigan CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you wili feel right at home. JoHN Moran, Mer. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm In Winter Cool in Summer Brick is Everlasting Grande Rapids Saginaw Brick Co., Saginaw Jackson-Lansing Brick Co., Rives Junction. Brick Co., Grand Pry. BRINGS YOU TRADE SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and instructions sent with each elevator, Write stating require- ‘kind of machine and latform wanted, as well We will quote a money Sidney Elevator Mnfg. Co., Sidney, Ohlo |. VAN WESTENBRUGGE Grand Rapids -_ - Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS $pvonaise HONE Y—Horse Radish OTHER SPECIALTIES Quality — Service — Cooperation Muskegon HOTEL RICKMAN KALAMAZOO, MICH. One Block from Union Station Rates, $1.50 per day up. JOHN EHRMAN, Manager HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 300 Rooms With or Without Bath Popular Priced Cafteria in Connection Rates $1.50 up E. S. RICHARDSON, Proprietor HOTEL CHIPPEWA MANISTEE, MICH. HENRY M. NELSON, Manager European Pian, Dining Room Service 150 Outside Rooms $1.50 and up 60 Rooms with Bath $2.50 and $3.00 The HOTEL PHELPS Greenville, Michigan Reasonable Rates for Rooms. Dining Room a la carte. GEO. H. WEYDIG, Lessee. CODY CAFETERIA Open at 7 A. M. TRY OUR BREAKFAST Eat at the Cafeteria it is Cheaper FLOYD MATHER, Mgr. GS ee | | i Hotel Whitcomb “brs emomerceee ti ) Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Sklia Diseases and Run Down Condition. J. T. Townsend, Mgr. 8T. JOSEPH MICHIGAN DRUGS Michigan Board of Pharmacy. President—J. A. Skinner, Cedar Springs Director—H. H. Hoffman, Lansing. Examination Sessions—Detroit, Jan. 19, . 21; Grand Rapids, March 16, 17 and 18. After Shave Skin Balm. Quince seed ----------------- \Yy oz. Water hot —-__-___-____ 28 ozs. Borax, powder --------------- 2 drs. Glycerin ~-------------------- 4 ozs. Spirit of camphor ------------ 2 ozs. Mento 2. gq. s. Macerate the quince seed for several hours with the water, stir frequently, strain, add the glycerin and in the mix- ture dissolve the borax. Dissolve the menthol in the spirit of camphor and gradually add it to the mucilage and mix thoroughly. Any toilet cream may be converted into a menthol cream by replacing the perfume with a solution of menthol in alcohol. Too large a quantity of men- thol must not be used as it may prove irritant and an excess will be precipi- tated from the aqueous cream. Tragacanth, powder ---------- 2 drs. Glycerin ~-------------------- 1 oz. Menthol --------------------- 40 grs. Aion 2 ozs. Water, to make -------------- 32 ozs. Solution of carmine -------- sufficient Triturate the tragacanth with glycer- ine, dissolve the menthol in the alchol, mix the gummy alcoholic liquids by trituration, color a light pink by the addition of the carmine solution, and then gradually and thoroughly incor- porate the water. The coloring matter may be omitted. Almond Cream. Honey --------------------- 2 ozs. White Castile Soap, pwd.---- 1 oz. Sweet Almond Oil --------- 26 ozs. Oil Bitter Almond ---------- 1 de. Oil Bergamot -------------- 1 dr. Qi Clove tt 15 drops Pern Balsam —.------------ 1 dr. Solution of Potassa ---------- q. s. Mix the honey and soap in a mortar and add enough solution of potassa to make a nice cream, or about 1 fluid dram. Then add the sweet almond oil and other ingredients. —_—__22s Pomades For Dandruff. The usual treatment is to wash the head well with hot water and a fluid soap (a soap made by mixing two parts of soft soap with 1 part of dilute alcohol and suitably perfumed) and afterwards washing with plenty of warm water so as to free the scalp from any trace of soap. Then apply an ointment or pomade like one of the following: J —————————— Y% dr, Tannic acid ---------------- 1 dr. Balsam of peru ------------- YA oz. loncin IZ oz. Benzoinated lard ------------ 1 oz. Mix and apply to scalp with massage every night. Shoemaker’s Remedy. 2. Balsam of peru ------------ 2 drs. Betanaphthol __------------- 4 drs. Benzoinated lard ---------- 1 oz. Hydrous wool fat ---------- 3 ozs. Shampoo the head, dry thoroughly, then apply the ointment, rubbing it well into the scalp; repeat the applica- ton nightly. Lassar’s Remedy. Remedy. MICHIGAN 3. Pilocarpine nitrate -------- 30 grs. Quinine hydrochloride ----- 60 ers. Precipitated sulphur ------- 150 grs. Balsam sulphur ------------ 6 drs. Beef marrow. to make-_---- 3 ozs. Mix well. —_~+2-s————_ Window Polishes. There are a number of preparations for this purpose. The following are quite satisfactory: Prepared chalk ------ 9 oz. White bole __________ \Y oz. Jeweler’s rouge ------ 1% oz. Water 9 5 oz. Aicohol. 3 oz. Make into a smooth paste and in- troduce into a wide-mouth bottle. Moisten a cloth with alcohol, place upon the window glass a quantity of the paste about the size of a bean, and rub the latter about on the glass with the cloth until dry and the pow- der is removed. Prepared chalk ------- 4 oz. Weepna caualk __-__--- 3 oz. Tripoli, fine —--------- 2 oz. Castle soap —----_--_—_ 2 oz. Water 2. 3 oz. Dissolve the soap in the water by - the aid of heat, adding a little more water if necessary, then incorporate the powders, make a homogeneous mass, and form into cakes. When using, apply this composition on a moistened cloth, then rub off with another cloth until clean and dry. —_++>—__ Coloring Bath Crystals. Aniline dyes are invariably used for bath crystals, as vegetable dyes are easily affected by alkalis and the colors become dull. A blue color is produced by patent blue and yellow by fluor- escein sodium. Green is a difficult color to produce, being usually even- escent; the dye makers supply a green, but it is easily affected by light. Pink is produced by rosin or erythro-rosin and red by “neutral” red. The best way to fix the colors is to dissolve them in a 1 per cent. alcoholic solu- tion of yellow resin and spray this solution on the crystals, making pro- vision for rotating them at the same time. It is not only the alkali which is the cause of fading, but the paucity of the coloring and unequal distribu- tion, so that the action of light is readily shown. —__ 22> Inexhaustible Smelling Salts. Aqueous ammonia ------------ 1 qt. Bergamot Oil ---------------- 24 m. Clove Oil -------------------- 24 m. Lavender Oil ----------------- 45 m. Mace Oil --------------------- 24 m. Rosemary Oil ---------------- 45 m. Mix together, and fill the liquid into an ornamental glass bottle filled with sponge, or potassium sulphate may be used. Drain excess of liquid from the bottles before stoppering. ++ Perfumed Ammonia. Best soft or green soap ---- 1 0z. Borax _------------—------- Z des. Eau de Cologne ---------- \% oz. Stronger ammonia water -- 514 ozs. Water enough to make ----- 12. ozs. Rub up the soap and borax with the water until dissolved, strain and add the other ingredients. The perfume may be var.ed to suit the price. TRADESMAN Henna Dry Shampoo. The following is said to give satis- factory results: Henna powd. -------------- 25 gm. Orris root powd. ---------- 50 gm. Corn meal very fine -------- 100 mils Oil rosemary --------------- 2 mils The corn meal should be in a very fine powder, with which are to be in- corporated the orris root, henna and the oil. Dry shampoo powders are used quite extensively as an invigorat- ing rub, and also to dry the hair after washing and to remove oil. The pow- der is dusted on the hair, and allowed to remain on fifteen minutes or over- night if possible, and then brushed out thoroughly. — +2 Cold Cream With Sod. Perb. Pamie 250 Gms. White wax 2 250 Gms. Almond oi oe 1000 Gms. Saber 2 280 Gms. Sodium perborate --------- 10 Gms. Melt together the paraffin, wax and oil, at a temperature just sufficient to keep the mass liquefied. Dissolve the perborate in the water and warm the solution, then beat the whole briskly until cold. — ee” Ointment For Burns. Burnt alnm oS 2 Ibs. Pheng) 2 1 Ib. Giac exiae 222 4 lbs. Ichthyol! 1% Ib. Benzoated lard —-___--___-_--- 40 Ibs. Yellow petroleum, ad. ~------- 200 Ibs. Additional antiseptic healing value may be imparted to the ointment by adding two pounds of oil of Pinus pumililo and one pound each of sassa- fras, eucalyptus and sweet birch oils to the mixture. —_—_~2-+.—_— Powder For Footh Bath. For bathing the feet in warm or cold weather the following is a good prep- aration: Borax, powdered ---- 1 dr. Sodium carbonate, pdr. 1 dr. Powdered soap ------ 1 dr. Oil of eucalyptus ---- 15 min. Mix thoroughly. This quantity is sufficient for an ordinary foot bath. The powder is to be dissolved in warm water. —_o---2—_- Spice For Pickling Vinegar. ianeec 1 oz. Alispice 1 oz. Curry powder -------- 2 oz. Black pepper -------- 4 oz. Mustard seed -------- 8 oz. Cider or malt vinegar -- 1 gal. Bruise the spice and macerate for several days in a warm place. —_+++——_ Jeweller’s Rouge. Make a solution of ferrous sulphate, also one of oxalic acid, filter each solu- tion and add the former solution to the latter with constant stirring. let stand a few hours, collect the precipitate, wash it thoroughly, dry and expose to the direct flame until there is no further change of color. —_++s—__—_ If it costs you money when some- one else fails to keep an engagement with you consider whether you have always been careful to keep your en- gagements. January 6, 1926 Automobile No Longer Fad, But Necessity. One of the contributing factors to the stability won by the automobile industry within recent years is the public’s realization that the motor car makes money for its owner. People of to-day buy automobiles, not for fads and fancies, but because the automo- bile is useful and necessary. As I look back over 1925 and for- ward to 1926 this element of stability is impressive. Never before have the automobile men been so sure of them- selves, so certain of their public and so confident of their products as they are in this dawn of a new year. Less than a decade ago the entire automobile trade habitually feared a “saturation point” that never came, and that no longer has any terrors be- cause an enormous replacement de- mand is now assured. Cars in those days were purchased mainly on ap- peals to pleasure, recreation, style and social prestige. Bankers at that time feared the automobile was going to ruin the country by fostering extrava- gance. Now those same bankers are leading in movements for good roads, while the public is buying cars on ap- peals to usefulness, economy, efficiency and dependability. What has brought about this change? Simply this: The automobile has proved its worth to America. It earns its keep, with a margin left over for profit. America is economical, not extravagant, in maintaining nearly 20,000,000 units of this dependable and flexible form of transportation on its highways. To support this statement let me cite some figures gathered by the Na- tional Automobile Chamber of Com- merce. It was found that real estate and insurance men, doctor and sales- men gain more than 100 per cent. in efficiency as the direct result of motor car transportation. Clergymen report that they can do 98 per cent. more work after buying a car. Farmers show an average gain of 68 per cent. Bankers, manufacturers, merchants, school supervisors and people in many other varied fields of endeavor are at least one-third better off in efficiency or earning capacity because of the time-saving, distance-eliminating auto- mobile. It has been estimated that 60 per cent. of the total automobile mile- age is for business purposes. No won- der, then, that the automobile industry has become essential and consequently stabilized. The stability of the motor car busi- ness contributes greatly to the sta- bility of other industries. Eleven per cent. of America’s total iron and steel production is now consumed by the automobile industry annually; 46 per cent of the aluminum, 52 per cent. of the plate glass, 80 per cent. of the gasoline and 80 per cent. of the rubber produced each year is required for motor cars. Thus prosperity is passed along from one group of workers to another. No review of the automobile situa- tion at this time would be complete without mention of the motor bus. This phase of the automobile industry PENA: eg AS January 6, 1926 M is just starting and is going t ICHIGAN TRADESMAN o grow. cc to ehormous proportions. T g conduct from anyone, under any cir- 27 out the co ie : hrough- cumstances, at an i WHOLESA reenivaee untry, cities and towns are “This i : 7 anywhere? LE DRUG PRICE CURRE ie linked together by this low-cost, kind A a So Pri NT comfortable and flexit ’ : e is very busy al ces quoted G ble form of j ; y always when are nominal, based portation. trans : saaggies to see us delivering any on market the day of issue. The viewpoint soods, which is ve fre Aci : of Dodge Bro . ry frequent, and cids au the tied laegest an: s. Inc., he says to the trade: ‘Why, I h a (Powd.) _. 16 28 — es 8 50@8 75 Cinchona -.. manufacturer of : y; ad ric (Xtal) 15 arn 85@2 30 aeceeneneres @3 16 tor cars in the world, as to tt ao yee booked some sugar at the old = a ay = pg eee, 3 50@3 76 Colchicum ------ @1 80 look for 1926 ; the cat. price, ov ‘1 could have sav o —---——--- 58 7@ «Lin bbl. @1 19 Cubebs ~~... 40 Ca : . ¢ saved y ¢ Muriatic --- seed, raw, bbl. - os 0 few words us be summed.up in a “me a dozen on those ee : Oxalic eee :* 5 ee bid. less 1 fi@i 20 ar eee > s. : foe ‘ ‘ oh ee prices, effective oe , reduced nickle a dozen on the corn or salmon es Sulphuric —_____- 4 % eames eaunk om, oy 35 dean. ha a a result of a $10,000 a , and, as the a . Tartaric —_--.--- 40 g a Neatsfoot —--.- 1 1601 Cae - =" Doves As ae ; expansion in Wrong End To. samen Olive, Malaga,” @4 60 Guaiac, Ammon. @2 00 Eices & ae ou equipment, A Scottish laird used to get befud- water a“ deg. __08 @ 16 Olive, Malaga, 2 75@3 00 i por aan @ % 3 : cael doubled and we are dled every Saturday bight. “Thea with Water, 14 z —— —° 07 g 13 — —— 2 15 “6 ca oo @1 60 are firml Hon to meet what we his servant Saunders, in the sé Chloride can 6 Goo pure ie oo. @1 35 est d y convinced will be the great- condition, he would ue th oe — oe * Peunsvosal -_* oogi 30 Myrrh aes a a st demand in hi : ount his horse ---- 4 00@4 3 cc on history. and set off for the castle. While ford Copaiba — 90 — co a Bo 00@35 25 — oe @1 65 Nineteen twenty-six will be a good ing the stream one night the lai : Fir (Canada) -. 2 55 2 Rosemary Flows 18801 oe a teuccee-— Ge year! F f . 8 e laird fell Fir (Oregon) ¢ Sandalwood, E. 50 Opium, Camp. — @ 8 rederick J. Haynes. into the water. He got to his feet Peru oa ee chen Decdors'a @8 8 Wish oe and sputtered. “Saunders, mon, some Tolu -.--- 2 00@3 26 ee bebe 1 75@2 00 Rhubarb ..._.. @1 70 es His Competitor Would Not thing fell off. Did ye Hie ears Spearmint _ ye 90@1 320 Do These Thin splash?” ye no hear the Cassia (ordinary) 26 Sperm —_—— 1 80@1 16 18 One salesman : we eat sd? ont (Saigon)-.. 60 <0 Tar. U za 10 O0Gie 25 Paints. oo anager cites some of the not I did,’ admitted Saunders aoe fras (pw. 60c) 58 icenting th 7” gs which he wishes his competi and he climbed into the w : p Cut (powd.) Turpentin L .. @ $3 Lead, red dry — 15% @15 ee petitor : : o the water up to on le ase 86 WS e, less 106@119 Lead * not do, as follows: his waist. Of c : i ntergreen, , White dry 154 @15% Oy en hi ourse he soon found Berries wen wuuaeeneee 6 00@6 35 Lead, white oll 15%@15% iust want to relate a little in- ee ‘Why, laird, it’s your- a 1 00 eo Ochre, yellow bbl. @ 2% weuenige that occurred this week. A cer- self,” he said. : Fientoer ee ure 8%O = Wintergreen, art . . . 2 woo yellow less 3@ 6 tz 4 O eas a ccd igh orm — e ca scaayi of a large wholesale gro- No, no, Saunders,” insisted the Prickly Ash --.. @ 16 Woneen ue 5 oes = Red Broa _ 3%@ 7 ery as Le ! a . ge _— passed into a customer’s laird stoutly. “It can’t be me, for here Extracts eee . bs : a ae noticed our truck unloading I am.” Mioarice aa 60@ 65 Whiting, “a... ee a case” just one case—now mind you Saunders helped the laid ---- @1 00 Potassium 7 ers [ik 5% 0 of a certain article, and ask ae as : id to mount Flowers Bicarbonate Hosert Pre p._. 3 06@3 26 tee cet 7 a ed him if gain, but in the darkness faced him penide 25@ 30 Bichromate eg 40 p. — 3 05@3 25 lea . at the new price, that was the wong way around a = 300 35 oatee ie 69 = : nts per case down and in “ : na ok Be Be : , effect Thank ye, mon; : Chlorate, gran’d cpt that ee Tae eae ee Ee a? - now give me the i . Culntate, powd. 280 30 Miscellaneous our salesmat ant cacia, — ce oa 16 Aceta of course - evening before and, Saunders fumbled around the hors a and ——-—-- 80 toeine eres, 100 + prc “_ =~ 10 © ae ad = _ the customer at finally got hold of He cil pe a Acacia, ea 35 “ Permanganate “2 . = Alum. ‘powd. and —* ce, but I just w: : ail and crie Aloes ( russiate, a ground _-..... whether you or i eat know in a shocked voice. “Laird, laird, it yes ‘Cape Pow) 28 ‘s Suuhate’ Yodo. gl OO. trate —_— . Ww , . ? a ee up against such unethical, sR eu baie rie s head that fell off. There’s aeametian Pow.) 6 70 oe 40 BOERe ate pi 8 548 68 . nothing lett but the mane ” ae 1g 10 1 ere onme e : aan moon enen oen 0 Cantha: Camphor ——-— ag 10 Roots Galomel =m. oa Guaiac, pow’d —— Alk apsicum, pow’d 48 THE Kino _ powd -. @1 00 enee 30 Carmine 66 TOLEDO PLATE & WINDOW GLASS COMPANY wea, poudaea @1 10 Blood, powdered_ oo Casia a | a Mirrors—Art Glass—Dresser T Myrrh .-----.--- 80 Pica eas owe ce 66 Gee ote 55 ops—Automobile Myrrh, ‘powdered Genti » pwd 25 30 k Prepared. no and Show Case G! Opiu ere 65 G ntian, powd... 20 30 Chloroform 16 lass or need ee TES, African, Chioral Hydrate 1 ie All kinds of Glass for Buil amas [mee oh Ss cicn (ee ee Cocaine ..--.. 12 ae 2 801-811 IONIA AVE., 8. W we an Shellac Gicached 1 00@1 10 oe oe ee a. 2 ts - D RAPIDS, MICHIGAN Tragacanth, pow » list, less —. 40-10 ’ . 17 powdered __~__ a Co % tad Tragacanth 1 76g? 78 Goldenseal, pow. @T 80 Copperas, “Powa. — $ALE te tik tex. te, ta tid, rpentine __---- 25 ae powd. __ 3 75@4 00 coueers Sublm 1 65@1 ie ee 4 ream Tartar ee Insecticides ga powd. a a Cuttle bone a © 88 Arsenic = 16 35 Done’ i ne @ Beene — “so ue Vitri , ered_ vers Po Blue Vitsiot ee Gh Rhubarb, powd. |1 rat Emery, Aa Now 2 60 r es Bordea. Mix ’ wd. ery, ° CBee . a ” — salts, bois tg ie cred... 20@ 30 Sarsaparilla Mexi som Salts, TC etl Insect Powder -- eo 2 — = Rie “ fhe ay Serer” - 1 = l Lead Arsenate Po. 17@ %0 Sauills og 4(Einke. White .... 15@ 36 pees and Sulphur Squills, powdered 49 Formaldehyde, Ib. 12 a... 2 Squilis, powdered 60@ 70 Geter = y : Paris Green ._- 3@ 39 Vuk et | = uate cal soe ] ) . ’ ’ . case 60% Cc CX end to Leaves Glauber Salts, bbl our Glaube os ® I TlenGs and = 1 25@1 90 Seeds Glue, . B cust s a, powdered 1 3@ Glue, Brown Grd 1s. 30 omers Out Heart a a 25@ 30 Anise Cee see Y OO age, % loose a) Anise, powdered 35 Glue, whit eZ ¥ Wi h —. nomearses- 35 Bird, 1s powdered ae 409 Glycerine - ae 29 e0 a le Cer fi. ishes for the HOLIDA Scans, Hina. fog 18 Garaway, 6.30, BO, iodine 8 —s , Sean. pow. 28@ 35 Cardamon ie -30 a 30 lodofecm ---—— ’ is . se SEASON and Mdy the NEW gute, . sow. 08 209 ] Lead Acetate 209, 39 lL 18@ 25 Mace, . a oe a Oe Meath wei bOgis 00 EAR bri 1 60@7 16 Flax, ground —- _. 08@ 15 Morphine a 00 ng an abundance of amends Bie, Poenugrock pow. tng 3s Nux Vomica =. @ 3 ee a 00@3 2 5 Nux Vomica, pow Happiness and : Se Ga OO Eh ee "Bs ee or oe nd prosperit alpeatn Sees og, gg. Manarh, Paige gh Pick suremey Weg y imitation —-— 1 C0@t 28 Mustard, black — 20@ 25 Quass Bueeery 4S meee 1 gi 7 v_eneneees, 22@ 28 Quinine — . 1s Amber, rectified 1 MGs 0 Rape no be. 75 Rochelle “Salts — ine as Bergamont = $ 00@9 28 Sabadila —-"_ 35@ 45 Salt me -—— PI. Cajeput ------ 1 S0@1 78 Worm, American 1g@ 16 Seldiite Mixture” 4 8 aa ta. oo oo Soap. green Qf a ——1 iog1 6 Soap, white ae ” Hazeltine & Perki ree eee —_— Soap, White castile “O° Ut less erkins Drug Co. Goananut —--—- , 3%, {5 Acoalte —----—- as te oe Manistee Michigan Groton ------— $ 061 60 — ane 2S Baws Ee ys Grand Rapids ae 1 9097 BS Asafostida ------ os Spirits | Camphor anes ucalyptus ----— 1 25@1 5 elladonna -.---- @1 35 ovenar roll .... 3 10 BucalyDtus = 1 ig we Benson Comp -- @210 Sulphur, Subl. --. %@ RIERA RA RF RAR Juniper Berries. 3 50@3 75 faa comers 265 Tartar Emetic _- 2o sees EST! SGt re Goninrasedioo Qh Vantin we Vou Wg Te Lard os 1 Gato Gules as Turia Hs: pure 1 16@8 ’ ~ ~~ 1 40@1 60 Catechu 1% Vanilla Ex. pure 3 50@3 60 ma yw Janu: 6, 1926 28 MICHIGAN TRADESMAN ary 6, e ° le sear GROCERY PRICE CU seks Gack sok 8 Cai ae ae ee Apples % ‘ a Adams Bloodberry ---- - Carnation, Baby, 8 dz. : ’ ee 70 Tb box “ au- Adams Dentyne ------- Day, Tall -.--- ~~ : These quotations are carefully corrected weekly, within six hours of m sans a oe every ae. Tall ——- § 08 N’ ¥! Fey. 14 oz. pkg. 16 ing and are intended to be correct at time of going to press. Prices, however, ae eo Bon San 65 a as 6 00 ashe Beeman’s Pepsin ------ 65 Baby, 8 oz. ------ = — to — at sgl agi and — merchants will have their orders Beechnut Peppermint Z 1 hase —— ‘s)_ Tall ees 5 09 Evaporated, Chotee a 21 e t market orices at date o urchase eechnut ntergreen - Borden’s Baby ------- , us . : e —— Spearmint --- ~ Van Camp, wall ae ‘ se Evaporated, Slabs .. 25 = = ao Doublemint ------------ Va amp, Baby ---- Juicy rat —.___..__--_- 65 . , 10 lb. box Citron 45 ADVANCED DECLINED Peppermint, Wrigleys -- 65 a : Spearmint, Wrigleys -- 65 CIGARS ey - Cheese Wrigley’s P-K -------- 65 G. J. Johnson’s Brand Currants Split Poss . ee = G. J. Johnson Cigar, Packages, 14 oz. ---. 15% Se 0 ee — 7600 Greek, Bulk, Ib. —-_ 15 CHOCOLATE. Tunls rigs ey Cigar -.. eee Dates i. Van Dam co ’ a ——— — Soho. et #5 -- = Little Van Dam, 6c — 37 50 masini Hersheys, Se, %s 3 Worden Grocer Co. Brands AMMONIA Instant Postum, No. 9 5 00 Beef, 3% oz. Qua. sli. 1 75 Evap. Choice, un, --__ 22 hese ke ela Ge 4 Cee oe 4 36 Canadian Club —_— 87 60 Evap. Ex. Fancy, P. P. 27 Arctic, 16 oz. -------- 200 postum Cereal, No. 0 225 Beef, No. 1, B’nut, all. ¢ 50 SS ee” s 3 Master Piece, 50 Tin. 37 50 Arctic, 32 oz. -—---- $25 Poctum Cereal. No 1 278 Beefsteak & Onions, 5345 Dunkle, Premium, l/s 3° ‘Tom Moore Monarch 1 00 Peal box, 6, ion ee eS fe ce fe 6 koe ieee On Sweet ee 36 om Moore Panatella 75 00 Post Toasties, 24s 345 Deviled Ham, 4s --- 2 20 COCOA Tom Moore Cabinet 95 00 Lemon, American -..-.. 24 Post’s Bran, 24s ---. 270 Deviled Ham, %s --- 3 60 Tom M. Invincible = - Orange, a Hamburg Steak Bunt, “se 43 Websteretts -------- a P getencae 57 ns = - a . - a hb = Webster Savoy ---- tb 00 Ralsins. an Oa ah otte eef, 4 oz. - 1 10 unte, Ib. ----_------ Webster Plaza ---.-. Standard Parlor, 23 lb. 8 25 Meat, Libby 62% Droste’s Dutch, 1h. _ 3 5e Webster Belmont "110 0€ Thompson's s'dies bik : 10 Ib. pails, per doz. 15 Ib. pails, per doz. 11 95 25 lb. pails, per doz. 19 50 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, ix 2 95 Royal, 6 oz., doz. -. 2 70 Royal. 12 oz., doz -. 5 20 Royal, 6 ib. —______ 20 Rocket, 16 oz., doz. 1 25 BEECH-NUT BRANDS. wir asd Taya Mints, all flavors ----.-- 60 ee 70 Trot Drops —_____— 70 Coram 70 Sliced bacon, large —. 4 95 Sliced bacon, medium 3 00 Sliced beef, 66 Sliced beef, medium ~- 2 Grape Jelly, large --- 4 rape Jelly. medium__ 2 Peanut butter, 16 oz. 4 50 Peanut butter, 101% oz. 3 10, Peanut butter, 6% oz. 1 85 Peanut butter, 3% oz. 1 20 rrepared Spaghetti __ 1 40 Baked beans, 16 oz... 1 40 Original condensed Pearl BREAKFAST FOODS Cracked Wheat, 24-2 3 85 Cream of Wheat, 18s 3 90 — of Wheat, 24, oe Pillsbury’s Best Cer’l Quaker Puffed Rice_- Quaker Puffed Wheat Quaker Brfst Biscuit Ralston Branzos Ralston Food, large -- Saxon Wheat Food -. Vita Wheat, 12s ---- Post’s Brands. Grape-Nuts, 248 ----- 3 7 Grae-Nuts, 100s 27 Instant Postum, No. 8 5 io bet 09 Hm CO bd pe COT DD CO © oO ancy Parlor, 23 lb. ~~ 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 Ib. = : Whisk, No. 3 ~---. 2 76 BRUSHES Scrub Solid Back, 8 in. ---. 1 60 Solid Back, 1 in. ---- 1 75 Pointed Ends ------- 1 265 Stove Shaker. 1 80 No 5) 2 00 Peerless —__________- 2 60 Shoe No: 49 2 25 Na: 28 ee 3 00 BUTTER COLOR Dandelion, -.-- 2 85 E i re 0 lbs. 1 ctr’ : 2 ple ma 1$3 Pa . EE icking | me udor, $s, per box -- ~—- ¥ CANNED FRUIT. Apples, 3 lb. Standard 1 50 Apples, No. 10 __ 4 50@5 75 Apple Sauce, No. 10 7 75 Apricots, No. - 1 756@2 00 Apricots, No. ee Apricots, No. “~ 3 003 16 Apricots, No. 10 ---- 8 25 Blackberries, No. 10 10 00 Blueber’s, No. 2 2 00@2 75 Blueberries, No. 10_- 14 00 Cherries, No. _..._ 8 OD Cherries, No. 2% ---- 4 00 Cherries, No. 10 --. 14 00 Loganberries, No. 2 -- 8 00 Loganberries, ‘e 10 10 00 Peaches, No. . 1 50@2 10 Peaches, No. 1, Sliced 1 40 Peaches, No. 2 ..--. 3 75 Peaches, No. 2% Mich 3 25 Peaches, 2% Cal. 3 25@8 75 Peaches, 10, Mich. — 8 50 Pineapple, i, a 1 Pineapple, 2 sl. ---- 2 60 P’apple, 2 br. sl. ---- 2 40 P’apple, 2%, sli. ---. 2 90 P’apple, 2, cru. ---. 2 60 Pineapple, 10 cru. ~ 9 00 Pears, No. 2 ._____ : 00 Pears, No. 2% ------ 4 65 Plums, No. 2 -- 2 40@2 60 Plums, No. 2% 29 Raspberries, No. 2, blk 3 90 Raspb’s, Red, No. 10 16 00 Black, Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 00 CANNED FISH. Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 ----— 3 560 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 2 3 25 Finnan Haddie, 10 oz 3 3U Clam Bouillon, 7 oz.. 2 50 Chicken Haddie, No. 1 3 75 Fish Flakes, small -- 1 85 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. _. 1 90 - Lobster, No. %, Star 2 90 Shrimp, 1,. wet —__._ 1 85 Sard’s, % Oil, Ky — 5 50 Sardines, % Oil, k’less 5 00 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 75 Salmon, Red Alaska 4 10 Salmon, Med. Alaska 3 40 Salmon, Pink Alaska 1 85 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. _. 1 $5@1 80 Tuna, %, Albocore — 95 Tuna, 4s, Curtis, dos. 2 20 Tuna, y%s, Curtis, dos. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT. Bacon, Med. Beechnut 3 00 Bacon, Lge Beechnut 4 95 Beef, No. 1, Corned —. 3 10 Beef, No. 1, Roast _. 2 95 Beef, No. 2%, Qua. sli. 1 85 itted Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 85 Vienna Saus., No. % 1 40 Vienna Sausage, Qua. 95 Veal Loaf, Medium -. 2 30 Baked Beans Campbells __.__.._ 1 15 Quaker, 18 oz. _---__.__ 96 kremont, No. ce a oe Snider, No. 1 ----...- 96 snider, No. 2 ~~... Van Camp, small --._ 85 Van Camp, Med. --.. 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips 4 10@4 25 NO. Zhe Lge. Green 4 ov W. Beans, cut 2 1 ~? = W. Beans, 10 @8s Green Beans, 2s 1 45@2 25 Green Beans, 10s ~. @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 28, Soaked 96 Red Kid. No. 2 ~----- 1 25 Beets, No. Zz, wh. 1 16@2 40 Beets, No. 2, cut -.. 1 20 Beets, No. 3, cut -.. 1 60 Corn, No. 2. x stan 1 66 Corn, No. 2, Fan. r ‘es a5 Corn, No. 2, Fy. glass 3 26 Corn, No. 10 -- s 00@12 00 Hominy, No. 2 1 00@1 16 . 2, whole —. 2 00 soup Dehydrated Potatoes, ib. 45 Mushrooms, Hotels ---. 38 Mushrooms, Choice 8 oz. 48 Mushrooms, Sur Extra 60 Peas, No. 2, E. J Peas, No. 2, Peas, Ex. Fine, French Pumpkin, No. 3 1 25@1 45 Pumpkin, No. 10 4 75@6 00 Pimentos, %, each —s Pimentos, %, each Sw’t Potatoes, No. 3% 1 30 Saurkraut, No. 3 1 40@1 60 Succotash, No. 3 1 656@3 60 Succotash, No. 2, glass 2 30 Spinach, No. 1 ---.- 1 26 Spinach, No. 0m 1 60@1 90 Spinach, No. 3. 2 10@2 50 Spinach, No. 10__ 6 00@7 00 Tomatoes, No. 2 1 20@1 35 Tomatoes, No. 3 1 75@1 90 Tomatoes, No. 8, glass 2 60 Tomatoes, No. 10 —. 7 60 CATSUP. B-nut, Smail ..._... 1 90 Lily Valley, 14 os. _. 3 60 Lily of Valley, % % pint 1 16 Paramount, 24, 8s -... 1 46 Paramount, 24, 16s -- 2 40 Paramount, 6, 10s -. 10 00 Sniders, 8 0Z. ~------- 75 Sniders, 16 ao. 2 55 Quaker, 8% oz. ~----- 1 30 Quaker, 10% rpg ae Quaker, 14 oz. ----__ 1 90 Quaker, Gallon Glass 13 00 CHILI SAUCE Snider, 16 oz, —---- rec 4 = Snider, & oz. 2 Lilly Valley, 8 oz. —- 3 35 Lilly Valley, 14 oz. .. 3 6 OYSTER COCKTAIL. Sniders, 16 oz. 3 68 Sniders, 8 oz. 3 60 CHEESE Roquefort 55 Kraft, Small tins -.__ 1 65 Kraft, American —-___ : 65 Chili, small tins ____ 1 6 Pimento, small tins __ i 65 Roquefort, small tins 2 25 Camenbert. small tins 2 25 Wisconsin New -----_ 28% Lonronne, 28 Michigan Full Cream 28 New York Full Cream = Sap Sago Brick Droste’s Dutch, Ib. 4 58 Droste’s Dutch, Ib. 3 36 Hersheys, So 33 Hersheys, s _. 2S ester 36 Lowney, %8 ------------ 40 ey, 2 —__ £0 Lowney, as eo _. 38 Lowney, 5 lb. cans —_- 31 Runkles So Rumnkis, 1/58 _._.._.__ 38 Van Houten, #8 a, 76 Van Houten. %s ------ 75 COCOANUT Dunham's 15 Ib. case, %s and \%s 49 25 ib. case, BE 48 15 Ib. case, %s -------- 47 CLOTHES LINE. Hemp, 50 ft. 2 25 Twisted Cotton, 50 ft. 1 75 Braided, 50 ft. -------- 2 75 Sash Cord oe 4 25 HUME GROCER CO. ROASTERS MUSKEGON, MICS COFFEE ROASTED Bulk a 26 Benroe 85@37 Maracaibo —---------_- 38 Gautemala ---------- 41 Java and Mocha ---- 61 ee 42 Peaperry —...._.__._ 37 McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., : Chicago Telfer Coffee Co. Brand Bokeg 0 43 Coffee Extracts M. Y., per 100 12 Frank’s 50 pkgs. 4 25 Hummel’s 50 1 lb. 10% CONDENSED MILK ae 6 75 Hagie, 4 doz. ------ -- 9 00 MILK COMPOUND Hebe, Tall, 4 doz. -_. 4 50 , 8 doz. .. 4 40 all, 4 doz. 8 80 by - 50 EVAPORATED MILK Quaker, Tall, 4 doz. _. 4 85 Quaker, Baby, 8 doz. 4 75 Quaker, Gallon, % doz. 4 75 Blue Grass, Tall 48 — 4 75 Webster St. Reges..125 0€ Starlight Rouse -... 90 00 Starlight P-Club -- 135 A Tiona © 00 —— od Clint Ford __--_--— 365 00 Benedicts ---------- 37 50 CONFECTIONERY Stick Candy Pails Standard HH Jumbo Wrapped --_- Pure Sugar Sticks 600s 4 se Big Stick, 20 Ib. case 20 Mixed Candy Kindergarten - ----.. 18 aa ee oe 0 2 13 Grech Creams .._____ 17 Cameo 2 20 Grocers eins Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 70 Nibble Sticks ~---._... 1 85 Primrose Choc. —~_---.- 1 25 No. 12, Choc., Light . 1 65 Chocolate Nut Rolls — 1 76 Gum Drops Pails Anise Citron Gums -._ Challenge Gums Favorite ~_-----. Superior, Boxes Lozenges. A. A. Pep. Lozenges 19 A. A. Pink Lozenges 19 A. A. Choc. Lozenges 19 Motto Hearts -_ ..-.. 2d Malted Milk Lozer. ges 22 Hard Gooas. Pails Lemon Drops ~-------. 19 O. F. Horehound dps. 19 Anise Squares _-._.... 19 Peanut Squares ._--.. 20 Horehound Tabets —.. 19 Cough Drops’. Bxs. Puinam 8 220 1 35 Smith Bros. 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 95 4 oz. pkg., 48s, case 3 90 Specialties. Walnut Fudge --.----- 23 Pineapple Fudge ----.. 31 Italian Bon Bons ---... 19 Atlantic Cream Mints_ 3) Silver King M.Mallows 1 60 Walnut Sundae, 24, 6c 86 Neapolitan, 24, 5c -.-. 80 Yankee Jack, 24, 5c .. 80 Mich. Sugar Ca., 24, 5c 8¢ Pal O Mine, 24, 5c _.-. 80 COUPON BOOKS 50 Economic 100 Economic 500 Economic 1000 Economic grade 87 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb, boxes --.-..----. ans oe as eo s seedless, 15 o Sentied. 15 oz. California Prunes 90@100, 25 Ib. boxes -@08% 60@70, 25 lb. boxes on 50@60, 25 lb. boxes ~@12 40@50, 25 Ib. boxes -.@13 30@40, 25 lb. boxes -.@16 20@30, 25 lb. boxes ~-.@26 FARINACEOUS GOODS Beans Med. Hand Picked ~ 06 Cal. Limas -.. 15 Brown, Swedish --.-. 07% Red Kidney ~-------- 12 Farina 24 packages _ 3 60 Bulk, pe> 100 Ibs ——. 06% Hominy Pearl, 100 lb. sacks -- 5 00 Macaroni Domestic, 20 lb. box es Armours, 2 doz., 8 os. 1 30 Foulds 2 dos., 8 os. 3 25 Quaker, 3 dos. ee Peari Barley Chester: -. 4 60 0. ee 6 66 Barley Grits -------- 5 50 Peas Scotch, ib. .....--.--__- 05% Split, Ib. yellow __---. 07% Split green ---------- 10 Sage East India 1 Taploca Pearl, 100 Ib. sacks —... 09 Minute, 8 oz., dos. 4 06 Dromedary Instant .. ¥ Ww FLAVORING EXTRACTS Doz. z. Vanilla PURE Lemon 175 _.. % ounce —- 1 75 2 00 ___ 1% ounce --. 2 00 3 60 -__ 2% ounce -.. 8 60 350 __ 2 ounce -_- 8 50 600 ___ 4 ounce _- 6 60 UNITED FLAVOR Imitation Vanilla 1 ounce, 2 ounce, B ounce, 25 cent, 4 ounce, 30 cent, dos. Jiffy Punch 8 doz, Carton ~.-.---- 2 25 Assorted flavors. FRUIT CANS Maeon. Half pint ~.. 76 One pint -..---__.. 7 15 One quart -....---. 9 00 Half Fallon 18 00 Ideal Glass Top. Rubbers. Hatt pint =... 9 00 One pint 9 25 One quart -...-----. 11 00 Half galion -...-_-— 15 35 Se een eS a a eee ee ooo January 6, 1926 MICHIGAN TRADESMAN 29 GELATINE Pint, Jars, dozen -_— 8 50 PROVISIONS Med. No. 1, 100 Ib. bg. 88 Miracle C., 12 oz., 1 dz TABLE SAUCES Sello-O, 3 doz __-_-- 45 4 0z. Jar, plain, doz. 1 30 Barreled Pork Barmer Spec. 16 Ib 90 (ft fitch Clean © de Lea & Perrin, large-. 6 00 Knox's Sparkling, doz. 225 5% oz. Jar, pl. doz. 160 Clear Back __ 84 50@86 00MM Packers Meat, 56 Ib. 657 Queen Ann, 60 oz. -- Lea & Perrin, small__ 3 85 Knox’s Acidu’d, doz. 2 2& 9 oz. Jar, plain, doz. 2 30 Short Cut Clear34 50@35 008 Crushed Rock for ice Hineo, 166 os. —...... Pepper —------------ -- 1 60 Minute, 3 doz. --_-__- 405 20 oz. Jar, Pl. doz.-. 4 26 Dry Sait Meats ¥f cream. 100 Ib.. each 75) Rub No More, 100, 10 Royal Mint -------- ~ 2 40 Plymouth, White _-.155 3 02 Jar, Stu., doz. 135 g p Bellies 28 00@30 00 -, Butter Salt, 280 Ib. bbl. 4 34 (ec ome Tobasco, 2 oz. ----- 48 Quaker, 8 Gon nm #08 OF Jat ARE doe Bp Lars Block. Ss sraasira $9 SMuNe Mestad! HE 1% BN tgs © OES be . , stu . . : : aker Salt. “ . Spotless Cleanser, 48, A- 6 cone een an HORSE RADISH 12 oz. Jar, Stuffed, Pure in tierces -~---- 16% © 100, 3 Ib. Table —----. . 2... ‘i a ~3 15 Par don, 6 ox, 0 180 | dow 460@4 75 60 Ib. tubs ----advance % 70, 4 Ib. Table —----- 5 25 Sani Flush, 1 doz. —- Capers, 2 02. .-------- 2 30 JELLY AND PRESERVES 20 oz. Jar, stuffed dz. 700 50 Ip: po A 4 28) 10 Ib. Table ——--- 5 00 Sapolio, 3 doz. ~----- TEA. Pure, 30 Ib. pails -.-- 3 80 PARIS GREEN 10 Ib. Lr ona bags, Table __ 42 Soapine, 100, 12 oz. - Japan. Imitation, 30 Ib. pails 2 10 _------- 831 “§ jb. pails advance 1 Snowboy, 100, 10 oz. ion 27@33 Pure, 6 oz. Asst., doz. 1 20 3 Ib. pails ___-advance 1 Snowboy, 24 Large -- Ghoice _... Buckeye, 18 oz., doz. 2 20 Compound tierces —--- 13 one a ------ 7 Baney 00 JELLY GLASSES Compound, tubs —----- 13% enacts a No. 1 Nibbs 8 oz.,, per doz. —-------- Sausages oo 1 lb. pkg. Sifting ------ 13 Bologna ...----------. 123% Gunpowder sop ccc ay Liver oe 3” SPICES. Choice -..__. Adee 35 a en Whole Spices. me eee Veal 19 Allspice, Jamaica —--- es : ongué, lied ————- 3 Gloves denaioar ——— Que POM ace ee eee assia, anton ..---- ae picaee - Cassia, 5c pkg., doz Congou, Medium ----_- —— Hams, Cer., 14-16 lb. 28 Gixmes, —— sgl oe oa ---- aoa as es ongou, anc uae ina 7 27% Bel Car-Mo Brand a 18 lb. 27 hag erga —— gou y Kingnut, 2 & 51b.---- 27 8 om, 3 dos. in case ll @30 Mixed, No. 1 -.--.--- Mant Oolong Van Westenbrugge Brands 24 1 Ib. pails —----—— California Hams -.-- @20 Mixed, 5c pkgs., doz Se ee a 86 Carload Distributor 12 2 Ib. pails -------—- Picnic Boiled Nutmegs. 70@90 ___. Choice ---------------—~ 45 5 Ib. pails 6 in crate fo. 30 @382 Nutmegs. 105-110 .__. Fancy ----.-------- ee teh Ponies neta HSER ner cate, 4, me — ap, Mv MACE oe OW a. ae Minced Hams .--- 14 @17 Five case lots -------- 2s whe Bacon ------ 77 33 @42 fodized. 24, 2 lbs... 240 Pure Ground In Bulk 2 PETROLEUM PRODUCTS Beef Allspice, Jamaica oe Cotton, 3 ply cone ---. 44 Iron Barrels Boneless, rump 18 00@22 00 w fe “danaitee Cotton, 3 ply pails ---- 46 eee gr es -- 12.1 Rump, new -- 18 00@22 00 verceeter Sea Ca ica a Wool, 6 ply -----------. 18 Se a Mince Meat. => Ginger, Corkin —----- VINEGAR Ss ve G ike eee 19.7 Condensed No. 1 car. 2 00 we | Wustara | 400.02. Cider, 40 Grain 24 Nucoa, 1 Ib. oT Wictt Gancle ‘1 Condensed Bakers brick #0 | WORCESTER Mace, Penang -------- 130 White Wine, 80 grain 26 23 Nucoa, 2 and 5 Ib. ~~ 27% Wilson & Co.’s Brands Ceruned. 2 5 Se 20 Special Role ------- — 25% MATCHES Bean 1464 5 00 Diamond, 144 box _--. 6 60 144 box 6 60 Ohio Red Label, 144 bx 5 00 Ohio Blue Tip, 144 box 6 60 Ohio Rosebud, 144 bx 6 60 Ohio Blue Tip. 720-le 4 75 Searchlight, Safety Matches Quaker, 5 gro. MINCE MEAT None Such, 4 doz. -- 6 47 Quaker, 3 doz. case -. 3 60 wet, lb. 22 Libby, Kegs, MOLASSES. Gold Brer Rabbit No. 10, 6 cans to case 5 70 No. 5, 12 cans to case 5 95 . No. 2%, 24 cans to cs. 6 20 No. 114, 36 cans to Cs. 5 15 Green Brer Rabbit No. 10, 6 cans to case 4 45 No. 5, 12 cans to case 4 70 No. 2%, 24 cans to cs. 4 95 No. 114, 36 cans to Cs. 4 20 Aunt Dinah Brand. No. 10, 6 cans to case 3 00 No. 5, 12 cans o case 3 25 No. 2%, 24 cans 0 CS. 3 50 No. 1%, 36 cans oe CS. 3 00 New Orleans Fancy Open Kettle -- 74 Choice ----------------- 62 fair .------------------ 41 Half barrels 5c extra Molasses in Cans. Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% lb Wh. L 5 20 36, 2 lb. Black 4 30 Dove, 24, 2%4 lb. Black 3 90 6, 10 lb. Blue L 4 45 Dove, Palmetto, 24, 2% Ib. 5 25 NUTS. Whole Almonds, Terregona__ 28 Brazil, New --------- 25 Fancy mixed -------- 22 Filberts, Sicily ------ 28 Peanuts, Virginia Raw 09 Peanuts, Vir. roasted 101% Peanuts, Jumbo, raw 11 Peanuts, Jumbo, rstd ie Pecans, 3 star ------ Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, California -- 30 Salted Peanuts. Fancy, No. 1 -------- 12 Jumbo 17 Almonds Peanuts, Spanish, 125 lb. bags Filberts Pecans Walnuts OLIVES. Bulk 5 ga,l keg ---- 8 00 Quart Jars, dozen -- 6 50 Rulk, 2 gal. keg ---- 3 60 Bulk, 8 gal. keg -— 5 % case 4 25 Gas Machine Gasoline 37.4 V. M. & P. Naphtha 21.6 Capitol Cylinder ~----- 39.2 Atlantic Red Engine 21. Winter Black ----.--. 12.2 olarine Iron Barrels. Light -.----...-. —- 62.2 Medium -.------2-—-«- 64.2 Heavy —--------------- 66.2 Special heavy -------- 68.2 Extra heavy -~----.--- 70.2 Transmission Oil ---. 63.3 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, dos. os Parowax, 100 Ib. ------ Parowax, 40, 1 Ib. ---- 9.5 Parowax, 20, 1 Ib. ---- 9.7 emo, | @ wsre, = 2 Leena yest anew on Bee Semdac, 12 pt. cans 2 75 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour Barrel, 1600 count -- 18 50 Half bbis., 800 count 10 00 50 gallon kegs ------ 5 00 Sweet Small 30 Gallon, 3000 ------ 42 00 5 gallon, 500 ~------- 8 25 Dill Pickles. 800 Size, 15 gal. ---- 11 00 PIP ES. Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, er doz. 2 75 lue Ribbon ----.--- 4 60 Bicycle ---~---------- 4 75 POTASH Babbitt’s 2 doz. ------ 2 75 FRESH MEATS Beef. Top Steers & Heif. _-@18 Good Steers & H’f 15@17 Med. Steers & H’f. 1334@15 Com. Steers & H’f. 10@12% Cows. Top __.......-_--_-_-= 14 Good _.. 12% Medium —----~--------- 11 Common ------------ 10 Top —-.--- an 1o Good -.--------- uae Medium —------------- 15 Lamb. Spring Lamb ---------- 28 Good ----------------- 26 Medium -—--------------- 23 Poor —_---------------- ae AT Mutten. Good —-.--------------- 14 Medium —-_------------- 12 Poor ....._.________--— 10 Pork. Light hogs ---------- 16 Medium hogs -------- 16 Heavy hogs ---------- 15 Loing —. 23 Bucte 2 20 Shoulders ------------ 16% Spareribs ------------ 17 Neck bones ------—- 06 Moist in glass ------ Pig’s Feet Cooked in vet ie. ee 15 ¥% bbis., 35 Ibs. ------ 3 10 Hhhis. ......_-.--...- 8 25 1 DL 2. 18 00 Tripe. Kits, 15 Ibs. ____-__.__ 90 ¥% bbis., 40 Ibs. ------ 1 60 % pbbis., 80 Ibs. __---- 3 00 Hogs, per Ib. -------- @42 Beef, round set ---- 14@26 Beef, middles, set-_ 25@30 Sheep, a skein 1 75@2 00 RICE Fancy Blue Rose ---- 08% Faney Head ---------- 10 Broken -------~------- a C6 ROLLED OATS Steel Cut, 100 Ib. sks. 3 25 Silver Flake. 12 Fam. 2 50 Quaker, 18 Regular — 1 80 Quaker, 12s Family -- 2 70 Mothers, 12s, Ill’num 3 25 Silver Flake, 18 Reg. 1 50 Sacks, 90 Ib. Jute -- 2 80 Sacks, 90 Ib. Cotton —_ 2 90 RUSKS. Holland Rusk Co. Brand 18 roll packages ---. 2 30 36 roll packages ---- 4 50 36 carton packages -- 5 20 18 carton packages -- 2 65 SALERATUS Arm and Hammer -- 3 75 SAL SODA Granulated, bbs. ---- 1 80 Granulated, 60 Ibs. cs 1 385 Granulated, 36 2% Ib. packages 2 COD FISH Middies. 22.0 15% Tablets, 1 Ib. Pure -- 19% Tablets, % Ib. Pure, Con 1 40 Wood boxes, Pure -. 29% Whole Cod --.------- 11% Holland Herring Mixed, Kegs Mixed, half bbls. Queen, bbls. -------- Milkers, Kegs ~------- 1 15 Milkers, half bbls. -. 10 25 Milkera, bbIs: Herring K K K K, Norway -- 20 00 8 ib. patis _....____.__ 1 40 Cut Lunch ._-----.._- 95 Boned, 10 lb. boxes .. 20 Lake Herring % bbl., 100 lbs. ---. 6 50 Mackerel Tubs, 100 Ib. fncy fat 24 50 Tubs, 60 count --.--- 7 00 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. .. 1 BH. Z. Combination, dz. 1 35 Dri-Foot, doz. 2 Bixbys, Doz. -------- 1 35 Shinola, doz. STOVE POLISH. Blackine, per doz. -- Black Silk Liquid, dz. Black Silk Paste, doz. Hnamaline Paste, doz. Enamaline Liquid, dz. BE Z Liquid, per doz. Radium. per doz. ~--- Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. Stovoil, per doz. -_-- 3 00 BOS eek et ek at et et oo a —_ w o SALT. Colonial, 24, 2 Ib; -... 938 Colonial, Iodized, 24-2 2 46 Med. No. 1 Bbls, ---. 2 85 k E jthe| SALT | ALT COMPANY | aod lVoRY r iS Bbls. 30-10 sks. ~.---- 6 40 Bbls. 60-5 sk. ------ 65 Bbls. 120-2% sks. -- 6 05 100-3 Ib. seks. .....- 05 Bbls. 280 lb. bulk: A- Butter 2.2 2-7 4 00 AA-Bbutter —....._._ 00 4 Plain. 50 Ib. biks. -- 45 No. 1 Medium, Bbl. - 2 47 Tecumseh, 70 lb. farm oo 85 Cases Ivory, 24-2 cart 1 85 Jodized 24-2 cart. --_ 2 40 Bags 25 lb. No. 1 med. 26 Bags 25 Ib. Cloth dairy 40 Bags 50 lb. Cloth dairy 76 Rock ‘‘C’? 100 Ib. sack 80 SOAP Am. Family, 100 box 6 Export. 120 box -..- 4 Big Four Wh. Na. 100s 3 Flake White, 100 box 4 Fels Naptha, 100 box 5 Grdma White Na. 100s 4 10 Rub No More White Naptha, 100 box -_ 4 Rub-No-More, yellow 5 Swift Classic, 100 box 4 20 Mule Borax, 100 bx 7 Wool, 100 box 6 Fairy, 100 box --. 5 Jap Rose, 100 box ---- 7 85 Palm Olive, 144 box 11 00 Lava, 100 box -------- 4 90 Octagon Pummo, 100 box ---- Sweetheart, 100 box - Grandpa Tar, Grandpa Tar, Quaker Hardwater Cocoa, 72s, box ---- Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c, 10 cakes free -_---- 8 00 Williams Barber Bar, 98 50 Williams Mug, per ‘oz. 48 CLEANSERS 80 can cases, $4.80 per case WASHING POWDERS. Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Climaline, 4 doz. ---. 4 20 Grandma, 100, 5c ---. 4 00 Grandma, 24 Large 4 00 Gold Dust, 100s 00 a Gold Dust, 12 Large 3 20 Golden Rod, 24 ----.. 4 26 Pepper, Black ~------- Nutmegs Pepper, White ------- Pepper, Cayenne ---- Paprika, Spanish ---- Seasoning Chili Powder, 15c ---- Celery Salt, oz. Sage, Garlic Ponelty, 3% oz. Kitchen Bouquet -~-- Laurel Leaves Tumeric, 2% oz. B8TARCH Corn Kingsford, 40 Ibs. -_-- Powdered, bags ----- Argo, 48, 1 lb. pkgs. Cream, 48-1 Quaker, 40-1 Gloss Argo, 48, 1 lb. pkgs. -- Argo, 12, 3 Ib. pkgs. Argo, 8, 5 lb. pkgs. --- Silver Gloss, 48 1s -- Elastic, 64 pkgs. ---- Tiger, 48-1 Tiger, 50 Ibs. CORN SYRUP. Corn Blue Karo, No. 1%_- Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 -- Red Karo, No. 1% -- Red Karo, No. 5, 1 dz. Red Karo, No. 10 -- imt. Maple Orange, No. 10 Maple. Green Label Karo, Green Label Karo -- Maple and Cane Mayflower, per gal. -. 1 ~~ PRIDE OF KANUCK SYRUP 1 Case, 24 Pints —.__ 1 Case, 1 Case 6-% Gallons -- 1 Case, 3-1 Gallons -- 1 5-Gallon Jacket Can Maple. Michigan, per gal. —. Welchs, per gal. —~~ Marjoram, 1 oz. ~----- Savory, ft 062. .-..__.. Thyme, | of. --.._._._ Sonnets Flavor. Orange, No. 1%, 2 dz. 3 Orange, No. 5, 1 doz. 4 ee 3 9 12 Quarts eT White Wine, 40 grain 19 WICKING No. 0, per gross ---..- 75 No. 1, per gross _... 1 10 No. 2, per gross —... 1 60 No. 3, per gross ---. 2 00 Peerless Rolls, per doz. 90 Rochester, No. 2, dos. 60 Rochester, No. 3, doz. 2 00 Rayo, per doz. -.---- 80 WOODENWARE Baskets Bushels, narrow band, wire handles ___---- 1 76 Bushels, narrow band, wood handles -_-.-. 1 80 Market, drop handle 85 Market, single handle 90 Market, extra —.__.. 1 60 Splint, large -..-...-- 8 50 Splint, medium --_.-.- 7 50 Splint, amall = 6 50 Churns. Barrel, 5 gal., each. 2 40 Barrel, 10 gal., each_.2 55 3 to 6 gal., per gal. -. 16 Egg Cases No. 1, Star Carrier_. 5 00 No. 2, Star Carrier_. 10 00 No. 1, Star Egg Trays 6 25 No. 2, Star Egg Trays 12 50 Mop Sticks Trojan spring -----~--- 2 00 Eclipse patent spring 2 00 No. 2, pat. brush hold 2 90 iden) No. 7 ..--.-—--- 1 6¢ 12 oz. Cot. Mop Heads 2 55 16 oz. Ct. Mop Heads 3 20 Palis 10 qt. Galvanized ---. 2 50 12 qt. Galvanized ---. 2 76 14 qt. Galvanized ---- 3 10 12 qt. Flaring Gal. Ir. 5 00 40 at. Tin Dairy -_..¢ 06 Traps Mouse, Wood, 4 holes 60 Mouse, wood, 6 holes -. 70 Mouse, tin, 5 holes ee, 65 Rat wood ...._...-.. 00 Rat spring .___..___. 1 00 Mouse, spring -------- 30 Tubs Large Galvanized __.. 9 25 Medium Galvanized .. 8 00 Small Galvanized -. 6 75 Washboards Banner, Globe ------ 76 Brass, single ---..~-- 6 00 Glass, single .-.----.. 6 00 Double Peerless ~----- 8 50 Single Peerless ------ 7 KO Northern Queen _-.--- 5 60 Untversar =... a. 1 26 Window Cleaners 3 in 2 1 65 iin, 1 85 16 fh 2 30 Wood Bowls 13 in. Butter -------- 5 00 15 in. Butter --.----. - 9 00 17 in. Butter ------- 18 00 19 in. Butter —-....... 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Fibre ------~---- 08 Butchers Manila ~_--. 06 Kraft -—--------.----- Ras Kraft Stripe ------ ~-= 09% YEAST CAKE Magic, 3 doz. ------ we 3 70 Sunlight, 3 doz, ----e« 2 70 Sunlight, 1% doz. --.. 1 35 Yeast Foam, 3 doz. -. 2 79 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 80 Ts snminnninensenencetenantrenenetegeieat ees I TOA 30 IN THE REALM OF RASCALITY. Cheats and Frauds Which Merchants Should Avoid. Charlotte, Jan. 2—I note the effort you are making to induce the Grand Rapids Herald to cease advertis:ng the Steber Machine Co. in its columns. I want to advise you that a woman in this town paid $65 spot cash for a Steber knitting machine last June from the Steber Machine Co., Utica, N. Y., paying for it money she earned work- ing in a factory. This woman was in- fluenced to purchase by what proved to be absolute misrepresentations of this company in the circulars they sent her through the mails. These big folders in black and red type that Steber sends out are positively mis- leading as to the truth. They say “Be financially independent.” “Sign your declaration of independence.” They state that $8 a day can be made knit- ting men’s socks. They state that a pair of men’s socks can be knitted in 20 minutes, then again a pair of socks in 10 minutes, which cannot be done. They “build up a bank account.” Then they picture a big steamship at sea and print this “Take a vacation.” They picture a beautiful home and with it print “Own a home of your own.” Then they show a picture of a college and print “Go to college.” Then they show an automobile and print by it “Buy a car.’ Then under it all they print in big red type “Steber guarantees your income.” All of this influences the honest-hearted and be- lieving buyer. Their whole line of literature is positively misleading and not true. The woman referred to believed the Steber circulars and large red and black folders and purchased in good faith. For weeks she tried to learn to knit. She was led to believe that anyone could learn to knit and make big money selling the socks to the Steber Co. She kept trying but could not, and at last became aware that she was a victim of a well-calculated sys- tem, so she returned the machine and the yarn they furnished to them, asking that they return to her the $65, she paid, but she has never heard from them since. She returned the machine by prepaid insured mail. Fr. E. V. This is a typical case of a knitting machine victim, and the above state- ment is essentially a fair one. The ad- vertising matter of the Steber Machine Co. is seductive and deceptive without perhaps making a definitely false state- ment. It says an expert can knit a pair of stockings in ten minutes; also that one enthusiastic worker miakes such a claim. A fair inference from the circular is that the average work- er can make a pair of socks in twenty minutes, and by working ten hours a day can make $5 a day. A testimonial letter is published in which the writer claims to have made $8 from one day’s work. In some of the advertising mat- ter the price of the work is raised from $2 per dozen to $2.25 on the plea that they are in need of more socks. As a matter of fact the object is to sell more knitting machines, and the representation that money Can be earned at home is the “sucker bait.” We have corresponded with the pro- prietor nearly two months in a vain attempt to induce him to return the purchase price of the machine to the woman in question—he now has both the money and the machine. Mr. Steber, by the way, is no longer con- nected with the knitting machine pro- ject—he has organized a _ similar scheme in connection with the sale of looms for the weaving of carpets and rugs. The Steber Machine Co. lays MICHIGAN stress in its advertising matter on a “triple guarantee:” 1. The machine. 2. The profits. 3. Satisfaction. But none of the three guarantees provides for refunding the purchase price when the purchaser is unable to knit with the machine. It is the pur- pose of all the talk about guarantees to lead the prospective customer. to believe that she was taking no risk in buying the machine. In the case of this woman the “triple guarantee” amounts to nothing, and many other women have found themselves in the predicament of having parted with from $60 to $75 for a machine which ‘5 useless to them. We do not hesi- tate to say that these knitting ma- chine work-at-home schemes are among the biggest humbugs that have been advertised in the public press in recent years. An increasing number of the respectable publications refuse the advertising, including one of the prominent Detroit dailies. No pub- cation accepting such advertising has claim to respectability unless it be through lack of information of the character of the scheme behind it to take advantage of deceiving women in poor financial circumstances. Alpena, Jan. 4—An agent claiming to represent the Chicago Portrait Co. came into my house without the per- mission of my wife. He took some pictures off the table without permis- sion and asked my wife if she wanted them enlarged. She told him she did not care to have them enlarged. He urged her strongly to do so, but she refused to give him permission. Then he told her he would get them en- larged and she-need not take them when they came unless she wanted to. Mv wife still refused. He said he did the work himself and was going to do +t for his own use, and asked my wife to sign a piece of paper. My wife re- fused to do so; then he said that she would be under no obligation whatever if she signed it. He told her in stern tones to sign this paper here, which she did. To-day another man came and tried to orce us to pay him $6.95 for a picture. We did not pay it be- cause we have not intentionally order- ed any picture. We are ready to pay our honest debts. It appears to me _ that the agent entered my house with- out permission and stole a picture from our table; he also forced my wife to sign a contract, also that some of your agents have a stolen picture in their possession. E. H. The above letter of a subscriber to the Chicago Portrait Co. requires little explanation. It illustrates clearly the methods of agents for portrait con- cerns generally and the Chicago Por- tra't Co. in particular, to secure orders. The “lucky envelope” scheme so often employed for deceptive purposes by agents of this concern did not appear in this transaction. The only response the subscriber received to his letter was a demand for settlement from a collec- tion agency at the same address as the Chicago Portrait Co. and, of course, the collection agency name is used for the purpose of frightening the sub- scriber into paying for the picture. The Treasury Department warns of the circulation of two new counterfeit bills, a $10 United States note of the series of 1901 and $100 Federal Re- serve note on the Federal Reserve Bank of New York. Notice of a simi- TRADESMAN lar counterfeit $10 note was issued only a short time ago, and this reproduc- tion differs only from the previous description in that it is printed on one p.ece of paper on which ink lines have been traced in imitation of the silk fiber. The counterfeit $100 Reserve note is a well executed production from lithographic plates on two pieces of paper between which threads have been distr.buted to resemble the silk fiber. The counterfeit, however, should be readily detected. Ten dollar United States note, Series 1901 (buffalo head) small por- traits of Lewis and Clark; check letter “Cc” H. V. Spellman, Register of the Treasury; Frank White, Treasurer of the United States; face plate No. 156, back plate number indistinct. Twenty dollar Federal Reserve note on the Federal Reserve Bank of Cleveland, Ohio, Series 1914, check letter “H” face plate No. 1167, back plate number not discernible; A. W. Mellon, Secretary of the Treasury; Frank White, Treasurer of the United States; portrait of Cleveland. Washington, D. C., Dec. 31—The Post Office Department has issued an order against the Manhattan Music Co., 1367 Broadway, New York City, and A. Rossi, the manager and its off.cers and agents as such on the al- legation that they are engaged in con- ducting a scheme for obtaining money through the mails by false and fraud- ulent pretenses. This is one of a series of concerns that have had the mails closed to their enterprises and among those who have been crim‘nally prosecuted. The scheme is old and has been the subject January. 6, 1926 of frequent fraud orders. Fraudulent schemes spring up faster than the Post Office Department can squelch them. The fact that the fraud has to be committed and legal evidence secured before the department can take any action gives the faker a good start with his nefarious scheme. The Tradesman hits a fraud as soon as it shows its head. On this account we are usually several months ahead of the Post Office Department. 30—Is_ the Accident Insurance Company of Chicago, also of 198 Market street, Newark, N. J., reliable to insure with? H. G. W. The numerous enquiries on the sub- ject makes it necessary to explain once more about the “limited” policies is- sued by the North American Accident Insurance Co. The Tradesman had complaints for ten years past, from policy holders in this company who when making application for compen- sation on account of an accident or ‘IIness found that the policy did not cover the case. Only an expert in in- surance matters can interpret just what the limitations of the policy do mean, and few would take out such a policy if rightly understood. The limited polices are sold for so small an amount that many people jump at them as a great bargain, and discover their delusion only when an accident hap- pens or they suffer from a serious ill- ness. This is the class of policies that are used as “sucker. bait” by some pub- Ishers to secure subscriptions. 3enton Harbor, Dec. North American Ypsilanti, Jan. 5—Last school year, has. hose we have ever carried. these brands. Wholesale Dry Goods cieacraaniaaintasinneneaaaii CHILDREN’S HOSIERY Before you buy, wait for our salesman to show you the most complete line of children’s half and three-quarters CUTIES—8USTER BROWN—BEAR BRAND COMPLETE STOCKS AT ALL TIMES | | HERE ARE SOME LEADERS No. 72—lInfants Half Hose, Tan, Peach, Beige, Gray, Champ, Copen, with Fancy Top—‘‘Cutie’, | Pair each color to 14% dozen box, oF. $2.15 Doz. No. 8—Bearnee—Child’s Mercerized 34 Hose, drop stitch, fancy top, Champ, Sunset, Gray, 1, doz. oe eee $4.10 Doz, No. 238D—Child’s 34 Hose, Fancy Top, Pineapple | stitch, Champ, Peach, ‘‘Buster Brown”, 1/2 doz. | pas OHes TREE $4.121 Doz. | to box, ‘Bear Brand” _ to box, Sizes 6 to 10 _ ‘MAIL YOUR ORDERS NOW! Paul Steketee & Sons | It will pay you to invest in sizes 41! Grand Rapids, Mich. if te : ~ i ss t January 6, 1926 while my daughter was in the training class, a book agent, P. G. Dorwin by name, visited the school, and secured the signatures of nearly all the students of the training class to contracts for the Perpetual Encyclopedia Corpora- tion’s books, or encyclopedias. He se- cured most of the signatures by asking them to sign their name and address, so he might send them some literature about the books. He showed all the contracts (for such they proved t- be) to my daughter (aged 18) and said all the others had ordered the books, and it was only a small payment down each month after she had secured a school as teacher, and she finally sign- ed the contract the same as the others. In a short time they were all notified of their orders and my daughter wrote them to cancel her order, as she did not want the books. They refused and sent the books to each of the students. The agent secured the name and ad- dress of a teacher in school and sent her a set of books. She never signed a contract, but only a blank piece of paper. She also returned the books. Nearly all of the students either re- turned them or refused to accept them from the post office. My daughter’s books were sent to our home, and she returned them and paid the postage and insurance on books. They wrote they had received the books, and would hold them at her risk. They have written several times since in regard to the payments. The first payment was to start in October, after she re- ce-ved her first month’s pay. To-day she received a letter from the Mer- chants Credit Reporting Association, in Chicago, saying that she has been “blacklisted” by the Perpetual Ency- clopedia Corporation for attemptins to repudiate this contract. Will you ad- vise us whether they can collect for the books, and what she should do about them? We wouldn't object to paying for them if thev had not used underhand methods in securing the orders. They have never sent any of them back so she hasn’t any of the books. Can they make trouble for her about them under these circumstances? Also can they hold us (her parents) liable for same? Pp. J. B. The above is a fair sample of the educational subscription book bus:ness. If there is any line of work that is more deserving of severe rebuke than taking advantage of young girls in this way, we do not know what it is. The parents of every young girl taken ad- vantage of in this way should write a letter of protest and complaint to the Federal Trade Commission, Washing- ton, D. C. —_.2.e——_ Permanence. There is nothing new about the claim of quality, but as it is sought after by all buyers, its emphasis in con- necton with your merchandise cannot be made too often. Most retailers, however, find it difficult to continual- ly present the quality idea in new phraseology. To these dealers the following conceptions will be of value. Every time a retailer can couple up some familiar object with one of his arguments as to why people should trade at his store he is using one of the most effective forms of advertising. If your store is one that makes a strong claim to continuous quality, an original window display can be made by utilizing two pictures of U. S. presi- dents. These pictures should be hung in your window so that they com- pletely fill the surface, leaving only room for a sign similar to: From Cleveland to Coolidge—our quality has remained at the highest standard. MICHIGAN Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Dec. 30—In the matter of Mary J. Watson, doing business as Watson Fuel & Supply Co., the trustee’s second report and account has been ap- proved and an order made for the pay- ment of expenses of administration to date. . Dec. 31. On this day was held the first meeting of creditors in the matter of Simon De Witt, Bankrupt No. 2823. The bankrupt was present in person and by attorneys, Lokker & Den Herder. Cred- itors were present in person and by Cor- win & Norcross and G. R. Credit Men’s Association. Claims were proved and allowed. The bankrupt was sworn and examined, with a reporter taking the testimony. H. L. Boggs was elected trus- tee and his bond placed by the referee at $200. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Sidney Keller, Bankrupt No. 2819. The bankrupt was not present in person, but represented by Wykes & Sherk, attor- neys for the bankrupt. The meeting was adjourned to Jan. 5, On this day was held the first meeting of creditors in the matter of Fred A. Van Campen, Bankrupt No. 2664, There being no appearances save the attorney for the bankrupt, and an adjournment being re- quested, the meeting was adjourned un- til Jan. 2. On this day was held the first meeting of creditors in the matter of Elizabeth Van Campen, Bankrupt No. 2665. The bank- rupt was present in person and by Frank J. Powers, attorneys for the bankrupt. One creditor was present in person. No caims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date and the case will be closed and returned to the district court aS a no-asset case. In the matter of Fred H. Kinney, Bank- rupt No. 2618. the trustee has filed his final report and account and a final meeting of creditors’ has been called for Jan. 14. The trustees final report and account will be considered and admin- istration expenses ordered paid and a first and final dividend paid to general creditors. In the matter of W. B. Kitchen, Bank- rupt No. 2617, the trustee has filed his final report and account and a final meet- ing has been called for Jan. 14. The trustee’s final report and account will be considered, administration expenses or- dered paid and a first and final dividend to creditors ordered paid. Dec. 31. We have to-day received the schedules, order of reference and adjudi- cation in the matter of George William Thompson, Bankrupt No. 2830. The mat- ter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of the village of East Grand Rapids, and his occupation is that of a plumber. The schedules show assets of $306, of which $250 is claimed as exempt, with liabilities of $3,991.32. The court has written for funds, and upon receipt of.the same, the first meeting of cred- itors will be called, and note of the same made herein. The list of the creditors of said bankrupt is as follows: Township of Grand Rapids ------ $ 46.69 Village of East Grand Rapids ---- 33.64 A. A. Aniba, Grand Rapids -------- 4.00 Bylsam & Teunis, Grand Rapids__ 160.93 George T. Bemis, Grand Rapids -- 36 88 Becker Auto Co., Grand Rapids -- 36.48 Burtenshaw Meat Market, Grand Rapids —_--________________-.__-___ 7.22 H. T. Baldwin, Grand Rapids ---- 1.70 A. J. Brown Seed Co., Grand Rap. 5.05 Bond Welding Co., Grand Rapids. 12.85 Consumers Ice Co., Grand Rapids 15.49 Collins Northern Ice Co., Grand Rapids —~------------------------ 3.60 Eli Cross, Grand Rapids ---------- 2.50 Joe Donahue, Grand Rapids ------ 9.75 Dr. E. J. Chamberlain, Grand Rapids -------------------------- 6.00 Dennison Co., Grand Rapids ------ 15.50 Daane & Witters, Grand Rapids __ . 25.74 J. Ely & Son, Grand Rapids ------ 86.75 Flersheim Shoe Co., Grand Rapids 10.35 Elston Packing Co., Grand Rapids 18.00 O. B. Frye, Grand Rapids -.-.---- 5.00 East G. R. Creamery, Grand Rap. 46.42 Foster, Stevens & Co., Grand Rapids 36.50 Cc. W. Firlik, Grand Rapids ------ .50 G. R. Varnish Corp., Grand Rapids G. R. Lumber Co., Grand Rapids G. R. Storage Co., Grand Rapids Z G. R. Eectric Co., Grand Rapids 166.75 Golden & Boter, Grand Rapids -- _5.90 Dr. J. D. Hastie, Grand Rapids -- 14.00 Hoelzley Market, Grand Rapids -- 11.10 W. C. Hopson Co., Grand Rapids 28.60 Houseman & Jones, Grand Rapids 26.30 J. GC. Herkner Co., Grand Rapids— 21.90 Dr. Paul Miller, Grand Rapids -- 35.00 Dr. A. B. Thompson, Grand Rapids 25.00 W. B. Jarvis Co., Grand Rapids 68.87 H. J. Hartman Fdry. Co., Grand Rapids —_.----.------------------ 15.68 Humphrey Co., Kalamazoo _---~-- 287.59 Herpolsheimer Co., Grand Rapids 450.00 Jacobs Linen Store, Grand Rapids Knickerbocker Press, Grand Rapids J. Kos & Co., Grand Rapids ----. Kennedy-Morris Ames Co., Grand Rapids -------~----~-----~-------- 34.76 A. B. Knowlson Co., Grand Rapids 519.99 P. D. Mohrhardt, Grand Rapids -- 152.77 Dr. V. M. Moore, Grand Rapids __ _7.00 T. J. Morgan, Grand Rapids ---- 16.49 Meyer Transfer Co., Grand Rapids 85.15 Martin Otto, Hudsonville -------- 1 TRADESMAN Naylor Furn. Co., Grand Rapids-- 101.75 Peter Passink. Grand Rapids ---~ 47.00 Ponce De Leon Water Co., Grand Rapids —.--_-____._.____-__--.._.- 10.20 R,. L. Polk & Co., Detroit. -------- 20.00 Porter Shop, Grand Rapids ------ 32.50 John Ringold, Grand Rapids ------ 23.00 Rempis & Gallmeyer Co., Grand Reames 22.0000 9.00 Rundel Spence Mfg. Co., Milwaukee 56.00 Reeds Lake Garage, Grand Rapids 85.65 Dr. W. A. Stander, Grand Rapids 19.00 Henry Smith, Grand Rapids -.---- 2.00 Paul Steketee & Sons, Grand Rap. 87.44 Scott Lugers Lbr. Co., Hvulland_-- 27.07 Superior Service Garage, Grand Rapids ——.._____--__-----______-_- 57.53 Travis Lumber Co., Grand Rapids 63.88 John Van Dyke, Grand Rapids -- 12.60 Vandenbosch & McVoy, Grand Rap. 46.37 Walk Over Boot Shop, Grand Rap. 31.00 Wurzburg Dry Coods Co., Grand Rapids —-..-- 24.90 Dr. W. H. Wismer, Grand Rapids 2.00 Maryland Casualty Co., Grand Rap. 177.56 A May & Son, Grand Rapids -_-- 90.00 Oakdale Fuel Co., Grand Rapids -. 15.50 East G. R. Fuel Co., Grand Rapids 27.00 Warren Drug Store, Grand Rapids 10.00 Dec. 31. On this day was held the first meeting of creditors in the matter of Elizabeth B. VanCampen, Bankrupt No. 2665. The bankrupt was present in person and by attorney, Frank J. Pow- ers. One creditor was present in person. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined by the referee, without a reporter. The first meeting then adjourned without date and the matter will be closed and returned to the district court in due course. On this day also was held the first meeting of creditors in the matter of Alton Wenzel, Bankrupt No. 2822. The bankrupt was present in person and by attorney, R. G. Goembel. Creditors were present by Corwin & Norcross; Jackson, Fitzgerald & Dalm and M. J. Schaberg. Claims were proved and allowed. The bankrupt was sworn and examined, with a reporter taking the testimony. M. N. Kennedy, of Kalamazoo, Was elected trustee and his bond placed by the ref- eree at $2,000. The offer of J. R. Holden & Co., of $4,355 for all of the stock in trade, fixtures and lease was considered by the creditors and accepted and an or- der was made allowing and confirming such sale. The first meeting then ad- journed without date. In the matter of Arnold J. Slenk, doing business as Framont Fuel & Ice Co., Bankrupt No. 2352, the final dividend has been computed and ordered paid at the sum of 25% per cent. A first divi- dend of 10 per cent. was paid some time ago. Jan. 5. On this day was held the ad- journed first meeting of creditors in the matter of Sidney Keller, Bankrupt No. 2819. The bankrupt was not present or represented. One ereditor was present. The meeting was further adjourned to Jan. 12. to allow the appearance of the bankrupt. The bankrupt was reported to be ill at his home and the doctor at- tending him declined to allow him to go from his home for any cause. In the matter of Albert R. Stevens, Bankrupt No. 2218, the funds for the first meeting have been received and such meeting has been called for Jan. 18. soo Using Denominations of Money. One of the most staple ideas of trade attraction is commonly overlooked by many retailers. It is the selection from stock of group articles selling at an identical price and displaying them. in a one price window. For instance, a “Dollar Window’—“25 cent Win- dow” “Five Dollar Window.” Always include in the window a sign reading: Any Article in This Window For Five Dollars A further pleasing effect can be at- tained by attaching to the window glass several pieces of money of an equal denomination of articles price. Use rubber cement and then it will be easy to detach the money from glass when you are through. >.> Mortified Already. A man in a helplessly inebriated condition was picked up on a city street recently. It was at the time of a wood alcohol scare and he was rushed at once to a hospital. A young interne who watched them unloading him from the ambulance suddenly be- came much excited and dashed away after the house physician. “My God, doctor,” he cried, “that man is dying. Look, he’s black in the face!” “Of course he is, you infernal fool,” said the doctor, “he’s a negro!” 31 Business Wants Department Advertisements Inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. {ff set in capital letters, double price- No charge less than 50 cents. Small display adver- tisements in this department, $3 per inch. Payment with order Is required, as amounts are too small to oper accounts. Manager Wanted—For men’s clothing and general merchandise store in town of 9,000, thirty miles from Grand Rapids. Must be a “Go Getter’, experienced in operating small town store, know mer- chandise, how to display and how to sell it. Good pay, steady employment, chance for interest in business. Position open now. James H. Fox, Grand Rapids, Mich. 126 For Sale—Stock of dry goods, ready-to- wear, shoes, and fixtures. Located in the heart of Michigan fruit belt. Good loca- tion and doing good business. A good town to locate in. Reason for selling, other interests. A real bargain if taken soon. G. L. Runner, Shelby, Mich. 127 SALESMAN WANTED—To represent well-known Clare line hosiery and knit wear for Southern Michigan. Must be experienced. References required, CLARE KNITTING MILLS, Saginaw, Mich. 128 For Sale—Lunch and pool room. will sell stock and fixtures, and rent building. Address No. 125, ¢/o Michigan Trades- man. 12 FOR SALE—A prosperous general store in Mancelona, Mich. Annual business $40,000 to $60,000. Will sell stock, fix- tures and building at a very attractive price, or will sell stock and lease Store. We own property at a low figure and can give someone a real bargain. James H. Fox, Grand Rapids, Mich., or a Hunter, Rockford, Mich. ‘Pay spot cash for clothing and furnish- ing goods stocks. LL. Silberman, 1250 Burlingame Ave. Detroit. Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes. dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. GEALE & CO. 8 lonia Ave., S. W. GRAND RAPIDS, MICHIGAN Phone Auto. 51518 MILLWRIGHTS & STEAM ENGINEERS. All kinds of machinery set and in- stalled. Steam engines indicated. Valves set, Air compressers and spraying systems installed. A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES CAWAD Michigan Employment Institution for the Blind SAGINAW W.S., MICHIGAN We buy and sell property of all kinds. Merchandise and Realty. Special sale experts and auctioneers. Big Merchandise Wreckers Room 11 Twamiey Bidg. GRAND RAPIDS MICHIGAN Henry Smith Floral Co., Inc. 52 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 32 Interesting Meeting of Hotel Men at - Detroit. (Continued from page 25) such fine hotels as they should be. have one of the finest men in the world as your competitor—Mr. Pantlind. Play the game with him. When there’s talk of a new hotel, find out who is the man talking. When it comes dinner or lunch time, ask him to have lunch with you and tell him about the large amount of money there isn’t in the hotel business.’’ Well, Mr. Pantlind was ready to play the game, but Mr. Wrisley was, in plain language, a darn fool. When he was in- You terviewed by the papers, he had never made so much money in his life before (which wasn't true) and he began to cook up the scheme of a good hotel. They needed one then, but I think you'll all agree that now Grand Rapids has all it needs in the way of hotels. It wasn’t so long before Mr. Wrisley went broke oO.) his proposition. To-day you are not competing with the hotels in your town; you are competing with the hotels in your district of good roads and automobiles. If your clerk neglects a guest, he can take his auto- mobiie and go to the hotel in the next town—and he will. The first thing to do is to survey your town for this hotel proposition. Find out what you have in the town. If I were thinking of building a_ hotel, I know what kind of farm- ers were in the outlying districts—wheth- er their houses were painted and their farms in good condition. This is as im- portant as the people of the town itself. A few years ago, a thousand-room Y. M. C A. hotel was built in Chicago. Hundreds of men live right there, but their letters are written on the station- ery of the loop hotels. The merchants were asked to subscribe to the proposi- tion and, of course, they did. Yes, they said they thought it would be a fine thing for the young men to be able to live reasonably rather than at a high-priced hotel. Suppose you suggested to them what a fine thing it would be for them to enable these same young men to buy cheaper neckties. Would they like it? But why shouldn't the young man who needs a cheaper room need cheaper neck- should want to ties? Suppose I went to Mr. Armour, and said, “Mr. Armour, won't you sub- scribe to a proposition to sell meat to Would he be delighted No, these merchants} trodden on—but that proposi- people at cost?” to subscribe, then? corns would be heavily the hotel man is meeting tion ali the time. Speaking of country hotels, the Rotary Club and the Lions Club and the Kiwa- nis Club are always trying to find some good-natured church where the will work themselves to death to you for 75 cents a dinner for which hotel would have to charge you a dollar. Any proposition which does not make money for the community is a detriment to that community, and the same applies to the hotel. If the men of your town would properiy estimate and analyze the proposition to build a new hotel, they would not be so anxious to build one. I have here a circular issued by the Building Managers’ Association of Chi- eago, from which I will read to you: Whereas—The Building Managers’ As- sociation of Chicago is an organization having as its underlying purpose the proper and constructive development of the office building industry, not only _io- ealiy but throughout the country, and Whereas—Investments in real estate securities based upon conservative land valuations and upon improvements built wisely and intelligently operated are and will always be a safe and good invest- ment; but when founded on excessive land appraisals, pooriy conceived im- provements and speculative management, eannot but lead to disaster for the in- vestor; and : Whereas—Various economic circum- stances and condjtions have led many persons to believe that large profits may be had through the improvement of real estate both for housing and for commer- cia! purposes, and have therefore re- sulted in a large and growing number of purely promotional enterprises neither ¢ well conceived nor soundly based. and have further resulted in the pub‘ic re- garding with renewed interest investment in real estate securities: and Whereas—We are apprehensive of the operations now being carried on over the country by untrained building promoters and the sale of real estate bonds on these properties to the investing public by financing not properly trained in judging the merits of the development or the physical value of the property, and Whereas—This Association has had most forcibly brought to its attention the houses fact that throughout the country specu- lative builders are erectsng buildings which are not well conceived and for which there is in many cases no economic need: that these developments as wel as the purchase of existing buildings for speculation and not for investment are being financed by the issuing of mort- gage bonds on the fee, a leasehold in- terest, or in some instances on an esti- mated revenue of the property: and that in many cases the appraisals of the prop- erties made for the purpose of the finan- cing are excessive, unwarranted and without foundatiin of fact; that figures of gross and net income are being com- piled and used which in the experience of trained men of our profession cannot be realized; Now Be It Therefore MICHIGAN Resolved—By the Board of Directors of the Building Managers’ Association of Chicago, that such practice of excessive development and of speculative financing demands the most vigorous condemnation by all persons and organizations whose duty it is to promote real property wel- fare, and further that the investing pub- lic should be warned to scrutinize all statements and prospectuses in connec- tion with real estate mortgage bonds for the following essential points, disregard of which may result in loss to the in- vestor: 1. The appraiser 2. The appraisal. 3. Whether the property is owned for investment or for speculation and the standing and experience of the manage- ment. 4. Whether the paper offered is se- cured by fee title to the land, by lease- hold interest, or in what manner. 5. Analysis of the development as to its location and surroundings and in case of new development as to the economic need therefor. 6. A statement by a trained, experi- eveed and named operator as to the ac- curacy of the figures on income and operating expense; And Be It Further tesolved—That the Building Managers’ Association of Chicago offer the services of a Committee to be appointed by its President and Board of Directors on be- half of the Owner, the Investor and the Organizations issuing mortgage bonds or mortgage securities in appraising lands, jeaseholds and buildings against which bonds and mortgages are to be issued, and aso to advise whether in their opin- ion the class of building to be erected will be a proper building against which bonds or mortgages should be issued and sold to the public. Il got a letter from Little Rock, Arkan- sas, in November, regarding a new hotel proposition there. Regarding the opera- tion of a three hundred-room hotel; they figure on a yearly income of $216,000 from two hundred rooms, with a yearly oper- ating cost of $57,000, which would leave them a nice profit of $52,500. I was down in Danville, Mlinois, a few months ago. They have a beautiful new hotel there, and the other hotels have added new rooms. A man eighty years old has been induced to build himself a monument in the shape of a hotel; which standing and experience of the of the land. date and exact language of the would be fine if he left it closed, like a monument, but he won't. We should have co-operation. The American Hotel Association should ana- lyze every city before a new _ hotel is built. If the town needs a _ hotel, let them build it. If not, don’t let them put up the hotel. The temptation to have new _ hotels, regardless, is coming. The boom has The promoter will ask “‘Has th’s community enough money to subscribe a certain amount of stock?’’ not ‘Does this town need a new hotel?” A certain contractor heard another man speak of a copy of the Hotel World which lay on a table. “Oh, that black- mail sheet!’ he said, and a'l because the World is not in favor of building new hotels where they are not needed. The Michigan Hotel Association should -—and I believe have instructed the Sec- retary to—get up some sort of circular or bu.letin to every Rotary Club, Cham- ber of Commerce, ete., containing a sane, sensible article in a business-like way, and say ‘‘Before you start any new hotel proposition in your community, find out how much money has been made in the hotel business property in your com- munity in the last fifteen years, and how much the operating cost has been in the last ten or fifteen years.” Marion, Ohio, has a new hotel, after trying three times to raise the money. Fina ly, after wiring all over the coun- try to find from the Chambers of Com- merce if their new hotel was profitable. they succeeded in financing the proposi- hegun. tion. Now you know that no Chamber of Commerce would say that their new hotel was unprofitable! What kind of information is that on which to base the building of another hotel? The trouble is that the average hotel man is a lessee. He has none of the property outside of the furniture. He does his buying in the larger cities. All of vou are interestea in the hotel- in the next town. Therefore. you should co-operate in this hotel-bui‘ding proposi- tion. You can’t stop it after it has start- ed. Therefore, don’t let them start. It doesn’t take much to start a forest fire, but vou can’t stop it so easily! You want some new hotels, no doubt; but you ean improve some old hotels frst. so the new ones won't be needed. The hotel that is not needed sooner or later wil be badly operated. It affects each and every one of you. And a hotel building can be used for nothing else on earth. Don’t let the American hotel business be ruined by over-hotel-building. If the Michigan Association takes this action, it wil be the first concerted action of its kind in the country. Then take it up with Mr. Green, of the A. H. A., and you will get something started. The entertainment consisted of a dinner at the Hotel Tuller on Mon- dav evening, followed by a theater party. On Tuesday the Hotel Statler gave a inost wonderful luncheon, and the convention closed in a blaze of TRADESMAN glory with a banquet and ball in. the crystal ball room of the Book-Cadillac. ‘All hotel accommodations were ab- solutely free to every member of the Association. Naturally the major por- tion of the attendance went to the 360k-Cadillac, where they were per- sonally looked after by ‘Manager W. J. Chittenden. : Mr. Roy Carruthers, the President of the hotel corporation was absent, but he had issued orders that the mem- bers of the Michigan Hotel Associa- tion were to have anything they want- ed, and his orders were strictly car- ried out by Mr. Chittenden and his assistants, Messrs. Griffin, Linck, Carr and others. President Anderson is to be con- eratulated on his arrangement of the program and his handling of same and he won the adm‘ration of everyone present. Now, let’s get back to work. Frank S. Verbeck. —_+2>_—_ Big Condensed Milk Merger Forming. Representatives of about a dozen of the lesser known, but by no means smaller, condensed milk factories of the country met in this city a few days ago and, after two days of discussion as to details, reached a basis for a megrer of their companies and plants into one of the largest condensing es- tablishments in the country. The prime mover in the merger is the Western Reserve Condensed Milk Co., of Cleveland, whose officials have been working on preliminaries with well known trade factors for several weeks, and at a conference here about a week ago the final agreement was arrived at and signatures appended. Until certain details have been legally adjusted, however, none of the leaders will make formal announcement of the plans. It is known, however, that it will be known as the United Milk Products Company and that a Delaware charter has already been secured, based on capitalization of 250,000 shares of 7 per cent. preferred stock, par $100 callable at $110, and a similar issue of 250,000 shares of no par-value common stock. There will be little if any new capital invited to participate, the com- panies involved taking new stock for their present valuation agreed upon as the basis of the merger. The plants involved are located in New York State, Ohio, Illinois, Wis- consin and Oregon, most of them be- ing equipped now for making bulk milk for the baking and other manufactur- ing trades, though also owning cer- tain domestic brands. The combined output will make it probably the larg- est single producer in the country and plans are said to be in mind for still further expanding the plants through the exercise of options already secured on other factories in various parts of Cleveland parties are handling not only the negotiations, but financing as well. —~_—_+-+ > Hen Rides Five Miles on Auto. Plymouth, Mass., Jan. 1—Geo. Wall, of this town, recently backed his ma- chine out of his garage and drove along the road until he came to a filling sta- ton, where he asked the attendant to fill up his tank. The latter presently called Mr. Wall to see his unknown passenger, who had hung on the rear of the car for nearly five miles. Mr. Wall answered the summons and found one of his hens roosting on the bumper, apparently delighted with her first trip by automobile. the country. January 6, 1926 Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 5—G. R. Clark (Worden Grocer Co.) who was knocked down by an automobile in the street in front of his residence about a month ago and sustained a fractured skull, has met with a miraculous re- covery and wll be removed from the hospital to his home this week. Up to a week ago his life hung in the bal- ance, when he suddenly showed signs of complete and r-pid recovery. Traveling men from other markets will avoid Grand Rapids so far as possible for the next ten days, owing to the congestion in the local hotels as the result of the furniture season. Herman W. Veneklasen who has managed the bond department of the Grand Rapids Trust Co. for several years, has resigned to take the local representation of Livingstone & Go., stock and bond dealers at Detroit. The beginning of the year is the tme to make new customers. Any salesman traveling in a territory and just making the customers that he has been selling for -years will find that he is making a big mistake. Do not be contented in selling only to the old customers, because of this fact, that deaths, failures, loss of health, etc., causes a great many changes among your customers; and if you are not continually looking for new trade, you will find in the course of a few years that the changes have been so great among your old customers that your volume of sales will decrease. On the other hand, if you will follow up and work and hunt for new customers your volume will not only keep_ up, but will increase. You cannot afford to not call on any new merchant who opens up a store in any of the towns that you make. Get r-ght after these fellows. They might in the course of years make the best customers that vou ever had in that town, and now is the time to do it while your brands are strong in that town. It is an easy matter to sell to new customers when your brands are well known in the vicinity. The Luce Furniture Shops Offered in UNITS OF 10 Shares of Preferred to Yield 7.10% and 5 Shares of Common to Yield 10% (at anticipated dividend) or in smaller units of the same ratio. Among the largest manu- facturers of furniture in the United States. Total floor space, than 11 acres. Product distributed — by some of the largest stores in the United States, Mex- ico, Cuba and Honolulu. Write or call for detailed ec rcular. Statistics and contained herein whi'e not guaranteed are obtained from sources we believe re- liable. more information Howe, SNow ty BERTLES rc. Investment Securities © GRAND RAPIDS New York Chicago _ Detroit * ee bah € : . anne iy ‘y - “4 x ¢ sf Ew, <~ ~ . ¥ ' é sas rf 4 ” : ’ a 2 i . f : a ee. a" A q ‘ * 4 f om « i ¥ - « Py % é ‘ ‘ - » cad > ‘ é Fe Pi : ° «4 . 7 ba ; ; <* Fp | . i . 4 p am » s * % 3 . , . 4 ‘ >. ss ce t. i \ § a } «- $