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e UBLISHED WEEKLY (Gan Cries 7 TRADESMAN COMPANY, PUBLISHERS
OSG SSO KE Bi SESS Zs CR ISIE iz
Forty-third Year GRAND RAPIDS, WEDNESDAY, MARCH 17, 1926 Number 2217

 

 

FO Was TO Wace Was IO Wears IO WaT Wace Wa IO Ca IO CaO Ca IO Ras TO CaO Roa

wR

Public Reference Library.
Library St

OnAny Morning

Think of stepping on shore and finding
it Heaven!

Of taking hold of a hand and finding it.
God’s hand;

Of breathing a new air and finding it
celestial air;

Of feeling invigorated and finding it
immortality;

Of passing from storm and tempest to
an unknown calm;

Of waking up, and finding it Home!

 

IO Rare aes IO Wace IO WaT WaT Wace Peace Rea TO Rea TO Peace WO Rese TO Qa VO Wax
AY MO MO DEO SEO DEO DEO DOO DE DE SO SO SE SO

 

 

Cong 9 Eh SEO DEP Dh EO DEO NEO DEO SEO NOE IE

 

 

 

 

 

With the first signs of spring comes the
feeling of torpor and sluggishness. In the
old days this condition
was called “Spring

 
 

SPRING FEVER

Stanolax (Heavy), a pure water white
mineral oil of heavy body, accomplishes
its results entirely by

mechanical means —
lubrication. Stano-

 

Fever.” It was at
such times that
Grandmother
prescribed her
favorite reme-
dies — sulphur
and _ molasses
and herb tea.

These _ tonics

 
 
 

STANOLAX (Heav
remedy for the relief
tion. Its action is purd
ical. STANOLAX (H
pure, tasteless, odor
mineral oil and has a
heavy body.

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 

Having a heavier ba
dinary mineral oils S
(Heavy) eliminates t
leakage.

were judicious-

ly administered

In its preparation, c
taken to make it confo|
S., Br. and other phay
standards for purity.

to the entire

 

family, the silent
reluctance of the
older members and iar

Ra 1ey-N 1 C

forritey. cote On

the vociferous protests

  
 

lax (Heavy) does
not cause grip-
ing or straining,

ae and because of

a . YS
A

   

its heavy body

 

seepage is min-

 

FADIA oO

 

Zi
we
a

for Constipation |

AN en REMEDY. tee CASES OF
AUTO amen see
GiRON: CONST

cts) sicK HEADACHES. tre.
MOTHERS

ay
NT
EXTRACTING ESSENTIAL Boo eid

e
“oun aera 2 THREE. TEA ASPOONE FURS a

 

SIS EEE EEE EEE
26

 

 

 

 

 

of the youngsters being
alike disregarded.

In late years, however, we have learned
that it is not necessary to take these nau-
seating doses to be “‘fit’’ and energetic dur-
ing the spring months.

Spring torpor, which is brought about
by the accumulation of poisons in the
system during the winter months chiefly
through faulty elimination, may be re-
lieved by using Stanolax (Heavy).

er
ee

 

 

 

vi

     
    
  

viscosity = = s ORavity

imized.
a By carrying
Stanolax (Hea-

vy) in_ stock,

MEDICINAL
WHITE MINERAL | Ol

“ueergs at

TASTELESS « “SDOALESS

VALUABLE AS & MILD, EFF!
uaxati = FOR iNVALIOS, pis one

Does” NOT WEAKEN Ti you will be able

HIGHEST MEDICAL TORTS
RECOMMEN,
THE TREATMENT OF CONSTIPATION

 

to cater to a greater

a
iat OR AS

 

 

Beatin ¥

your neighborhood who

 

have learned, through
our extensive advertis-
ing, to call for this product by name.

Stanolax (Heavy) brings large profits and
many repeat sales. We are prepared to tell
your customers and prospects still more
about Stanolax (Heavy) through our vari-
ous dealer helps. Write our nearest branch
regarding these helps. They will mean in-

creased business and profits.

Standard Oil Company

[Indiana]

By taking Stanolax (Heavy) during the winter months, you will eliminate the usual recurrence of spring torpor every year.

number of people in-

 

 

 

 

 

 

 

i

 

  
 

 

 

 

 

         

«£50
Cr)

  

ERAT
A pt S37

ADESMAN

 

Forty-third Year

GRAND RAPIDS, WEDNESDAY, MARCH 17, 1926

Number 2217

 

MICHIGAN TRADESMAN
(Unlike any other paper.)

Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itseif.

PEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Published Weekly By
TRADESMAN COMPANY
Grand Rapids
E. A. STOWH, Editor.

 

Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not paid in
advance.

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

Entered Sept. 23, 1883, at the Postoffice

of Grand Rapids as second class matter
under Act of March 3, 1879.

END OF BANKING CAREER.
William H. Anderson became Cash-

ier of the Fourth National Bank thirty- °

five years ago and succeeded the late
D. A. Blodgett as President March 21,
1898. The capital stock of the bank
has been acquired by the Grand Rapids
National Bank, but Mr. Anderson will
probably remain at the head of the in-
stitution a few days longer, so as to
round out twenty-eight years as Presi-
dent. ’

Although but little known in finan-
cial circles when he first assumed con-
nection with the bank, it was but a
few years until he became a widely
recognized authority in the banking
councils of the Nation and of the
State.

To his fellow directors he has al-
ways brought the utmost courtesy and
consideration, and by his justice and
kindliness endeared himself to the of-
ficers and employes of the bank. To
many of the patrons of the bank he
has not only been its president, but a
trusted friend, on whose wise counsel
and advice they can always rely.

The bank has always been next in
his heart to his family, but his life’s
work is much broader in scope and
comprises many interests besides those
of banking.

Those who doubt that America con-
tinues to offer the possibilities of a
romantic rise in life should consider
the career of Mr. Anderson. Of hum-
ble beginnings and with few advan-
tages to start with, except a native
endowment of sagacity and energy, he
seized opportunities, or made them,
and advanced steadily to wealth and
power. His character is sturdy. He
is thought by some to be only a driv-
ing man of business, but many closely
associated with him have found him
warm-hearted in human relations and
one who seeks to bind his friends

to him with hooks of steel. No one

has ever questioned his personal in-
tegrity or denied that he cherished
worthy hopes and purposes of public
service. That he is absolutely inde-
pendent in his political opinions and
party affiliations and is ready to do
what fearless of
consequences personal to himself, a
long list of utterances and actions of
his abundantly testifies.

he thinks is right,

 

HEADED THE WRONG WAY.

It is getting to be more and more
difficult to build up a mercantile mar-
ket in cities which do not approach
metropolitan measurements. This con-
dition is due partially to al’en owner-
responsible

 

ship—to the passing of
control of wholesale houses from local
to foreign domination—but it is due
quite as much to the indifference of
local managers to the necessity of
supporting and sustaining those vital
agencies which contribute to the up-
buiding of the community, the expan-
sion of trade areas and the creation of
friendly relations between the whole-
sale trade and the retail distributors
of merchandise.

The ali'en owned jobbing house is a
distinct detriment to any market, be-
cause it is utterly devoid of all those
attributes which serve to make a job-
bing market great—lacal loyalty, local
pride and local contact with all that 1s
and sweetest in civic life and
neighborhood development. No matter

best

what name it assume or what
subterfuges it may adopt to conceal
the fact that it is really managed from

a distance, without regard to local cus-

may

toms and usages, an alien is an alien
still.
confidence and

It can never command the same
respect that a home
owned institution voluntarily receives.

Even more fatal to the growth and
development of a jobbing market ‘s the
existence of any considerable number
of men who ignore the natural avenues
for cementing and giving expression
to the aims and ambitions of a jobbing
city.

Failure to properly support the lo-
cal trade journal which labors inces-
santly to bu‘ld up a prestige and good
failure
to keep the retail trade interested in
the local market by merchants’ week
activities and other methods of show-
ing retail merchants that their patron-
age is appreciated—these and _ other
shortcomings plainly indicate the de-
cay of local pride, local foresight and
local progressiveness. Any market
which permits these features to gain
lodgement is headed the wrong way—
it is going downward, instead of up-
ward.

will for its local constituents;

 

Learn to look ahead. Go without
the “Rolls-Rough”’ you can buy to-
day and you will ride in a “Rolls-
Smooth” later on.

MISTAKEN IDEA OF LOYALTY

In a recent case of betrayal of trust,
in which the manager of a business
looted a wholesale house to the extent
hundred thousand dollars,

knowledge of several

of several
with the
ployes, the latter seek exemption from

em-

public censure on the ground that they
were loyal to their chief.

This position is certainly anything
but a tenable one.

When the manager of a business
starts out on a deliberate and
fully planned career of plunder, he
ceases to function in such a way as to

care-

command respect. He has become a
gigantic swindler and is not entitled to
the respect of a yellow dog. To per-
mit such a career to continue by fail-
ing to acquaint the directors of the
business with the true state of affairs
is not loyalty to the criminal in any
sense of the because he has
ceased to deserve the loyalty of any
honest person. To permit such meth-
ods to continue for a single day after
the defalcation is discovered without
acquainting the directors with the true
condition is to place the person who
himself under the cloak of
loyalty in the same class as the thief.
He becomes an
crime and is equally respons ‘ble with
the chief for subsequent stealings.

The only which a

word,

shields

accomplice in the

conditien under
man who is in a managerial position is
entitled to the fidelity of his employes
and associates is absolute honesty on
The

moment he departs from that standard

his part in both word and deed.

he ceases to have any claim on the

loyalty of his co-workers. Any at-
tempt on their part to cover up and
conceal his misdeeds is reprehensible.
Failure to acquaint his superiors with
his true character places them under
suspicion as equally guilty with him
in the crimes he may commit and the
losses he may subject those who have
placed trust in him.

TS

AGE OLD CONTROVERSY.

An old controversy in a new form
has popped up in New Hampshire.
This is the neglect of mill operatives
to buy and wear the things they make.
On a number of occasions exhibitions
have been held in New England show-
ing products made in the mills there,
while appeals were made to visitors to
buy and make use of the articles on
display. No very satisfactory results
followed. It may be that the women,
to whom the appeals were made, rather
resented the idea that anyone should
tell them what to wear. The average
woman deems herself an individualist
following her own notions when it
comes to style, which means going in
with the mass in adopting a fashion
generally prevalent. The mere fact
of her making certain goods does not
prompt her to wear them. What she
makes is for sale, not to be used by

her in establishing a style for the im-
It is narrated
of a that he
found not a single giri in his mill who
made in it. So, in

mediate neighborhood.
stocking manufacturer
wore stockings
mills weaving ginghams, the operatives
would not made of
the material.

also,

wear
Aside from the workers
generaliy in the New
England towns and villages have not
taken kindly to the notion of “patron-
It has a par-
allel in other places all over the coun-

garments

women

izing home industries.”

try where often vain appeals are made
to residents to buy things because they
are made in a particular city or state.
ee

Walls are to have eyes as well as
ears, it would seem from a demonstra-
tion by a British wireless expert before
the Royal Society of Engineers. The
telescope he has devised has transmit-
ted shadows and outlines by means of
electrical energy, and further develop-
the pic-
However, it is not probable that

ment promises to complete
ture.
television will

destroy the last rem-

nants of personal privacy. The pic-
ture taking disc with its lenses must
stand in the presence of the object in
that the
graphed to the

be tele-
apparatus,

order likeness may
receiving
and the installation could scarcely be
made without the knowledge or con-
sent of the subject. If we could see
at will into the neighbors’ houses and
pry into the activities of business rivals
through such an instrumentality it
would be a pest instead of a boon, and
the inventor would not take rank as a
In any case, just as lead

against

benefactor.

plates are used defensively
X-rays some way would be found to
obstruct the penetrative action of a
device by which all of us would live
houses and would be

in glass none

free from obnoxious espial.
ee

The question of the diversion of
water Lake Michigan by the
Chicago Sanitary District, now before
the Supreme Court, calls the attention
of the public again to the momentous
issue of the relationship between the

from

use of the lake flow for the disposal of
sewage or the creation of power at
Chicago and, on the other hand, the
necessities of navigation on the Great
Lakes and the
water requred for power at Niagara
Falls.
vast engineering problems of the near
future, as the entire Middle West con-
templates projects of canalization in

system of waterways

The discussion relates itself to

the Mississippi Valley for direct access
to the Gulf, as well as the enlargement
of inland Atlantic,
utilizing the St. Lawrence. Whether
Chicago or Niagara shall have a super-
ior right to the water of the Great
Lakes is incidental to the more com-
prehensive issue affecting the welfare
in the Central States.

waterways to the

of millions

 

2

IN THE REALM OF RASCALITY

 

Cheats and Frauds Which Merchants
Should Avoid.

10,000 Grand Rap-

people, including hod carriers,

street sweepers and ex-bar tenders

have recently received the following

Approximately

ids

type written letter:
Chicago, March 8—The board of
directors of the American Bureau of

Research is pleased to inform you that
on account of your high standing, you
have been selected as being eligible to
receive complimentary a complete
Karatol bound set in ten volumes of
the new American Reference Library.
This set is just completed and com-
piled by more than 200 of America’s
foremost educators, representing every

department of human _ knowledge,
events and achievements to date,
beautifully illustrated with thousands

of colored plates, diagrams, maps, etc.,

and is invaluable to you.
A most attractive feature is the
loose leaf extension service, which

keeps the work constantly up-to-date.
To recipients of complimentary sets
our loose leaf extension service will
be supplied on the same terms as to
our regular subscribers. This offer is
neither philanthropy nor charity, but
modern approved business exchance
Your opinion for local reference is
valuable to us, therefore we will ex-
change one for the other. for mutual
benefits.

To confirm correctness of address
and vocation, please initial and return
enclosed card at once. We thank you
in advance for treating th’s pro‘ect as
personal and confidential. :

J. H. Thies,

Manager Advertis‘y3¢ Department.

Of course, any one with only aver-
age intelligence can readily detect the
Senegambian in the woodpile and will
treat the correspondence with the con-
tempt it deserves—on the bottom layer
of the waste basket.

The Federal Trade Commission has
issued its order to cease and desist
against Johnson Process Glue Com-
pany, a manufacturer of glues and al-
lied products, directing that company
to discontinué «he practice of com-
mercial bribery. It was found by the
Commission that the Johnson Com-
pany offered and gave to emp/oyes of
its customers substant:al sums of
money and other gratu'ties in order
to influence the employes to purchase
its products. The findings in the case
recited one specific instance where the
respondent's agent offered to employes
of a Chicago firm $500 for the first car-
load of respondent’s products which
the employes were to persuade their
firm to purchase. The Comm‘ssion’s
order reads as follows:

“Tt is ordered that the respondent,
Johnson Process Glue Company, its
officers, agents, representatives and
employes, do cease and desist from
giving or offering to give, either di-
rectly or indirectly, to superintendents,
foremen, or other employes of their
customers or prospective customers,
without the knowledge and consent of
said customers, or prospective cus-
tomers, any sum or sums of money,
whether such money be given or of-
fered.

1. As an inducement to influence
said employes to purchase from re-
spondent glue or other products for
and on behalf of the employers af said
employes.

2. As inducement to influence said

MICHIGAN

employes to recommend such purchase
to their employers.

3. Or as reward for having induced
such purchase by their employers.”

The mails have been closed to
Strong’s Laboratories, which were not
laboratories, but the style of a pro-
prietary mail order business conducted
at Chicago, at Kansas City, and later
at Liberty, Mo., by Henry Strong
Smith and Lourania N. Smith. By
means of magazine and direct mail ad-
vertising, a resinous creosote emulsion
called “Amosol” was exploited as a
sovereign remedy for pyorrhea which
in fact, is not responsive to such self-
medication.

Better Business Bureaus in Cleve-
land and Washington, D. C. report
that people who believed they were
subscribers to the Uplook Magazine,
of Chicago, have received no maga-
zines following payments made _ to
solocitors who purported to represent
this publication. These solicitors posed
as employes of the International Sales
Company, of Chicago, a subscription
agency, with which they had no actual
connection.

Naturally there is a catch in the too-
easy prize puzzles utilized by a num-
ber of obscure publishers to get the
attention of newspaper readers. The
prize “checks” are often drawn on no
actual bank; the prizewinner must ob-
tain subscrip‘ions, or sell patterns, or
forward further cash in order to re-
ceive anything of appreciable value.
Such contests afford a highly specula-
tive investment of time and postage.

From Kalamazoo word is received
to the effect that subscriptions were
solici‘ed for the New York Motorist
of 250 West 57th street, New York
City. This periodical is apparently de-
funct, the erstwhile publisher having
removed from the address given.

Complaints lodged with a Better
Business Bureau in New York, allege
that persons using the style of the
3etter Service Hosiery Company of
Mineral Springs, Cobleskill, N. Y. and
calling themselves Mr. and Mrs. Wil-
liam J. Carville have taken orders
for hosiery which have subsequently
rema:ned unfilled.

One “Professor” Gna‘z, fox lecturer,
character analyst, and promoter of
“United Breeders, Inc.,” recently left
Detroit after the Detroit Better Busi-
ness Bureau had checked up a series of
blind advertisements which he
had inserted in the classified columns
of that city’s newspapers. His past
record was disclosed just in time to
Save several score citizens from pos-
sible losses of money and time. Gnatz
previously enlisted a large number of
agents in Milwaukee to help him sell
some $40,000 worth of foxes, and dis-
appeared. His Detroit activities be-
gan with simiar advertising. His
methods, which included harp solos
and the distribution of “Mystic Or-
acles,’ entertained and inveigled De-
troiters to embark on his scheme since
last summer.

want

Now and then we see mock seam

 

TRADESMAN

hosiery described as “semi-fashioned.”
A fashioned hose is one shaped in the
knitting to conform to the contour of
the human leg anad foot. “Semi”
means half. The experience of the
3ureau is that the sellers of true fash-
ioned hose describe it plainly as such
and that most if not all “semi-fashion-
ed” hosiery is not fashioned at all.
Examine carefully any hose so adver-
tised before you purchase.
——_>~>—__

What Is Your Opinion About Dogs?

Grandville, March 16—“Dogs are a
nuisance and should be abated.”

Thus the man who has no use for
canine pets, and who sees no good in
any of them, and yet we read a good
deal about dogs which have proven
real heroes under distressing circum-
stances. Here is a news item from
Reading, Mass., which rather gives the
lie to the statement above.

“An element of uncertainty has been
injected into Reading’s ‘muzzle or
shoot the dog’ campaign by the heroic
conduct of Prince, selectman Charles
F. Trevor’s eight months old collie-
St. Bernard puv, in rescuing Earl
Henry Van Horn, six years old, from
drowning.

“Prince

wore no muzzle when he

March 17, 1926

plunged into the water of a pond here
and saved the boy. According to Mr.
Trevor the dog was muzzled when he
left the house. The animal apparently
tore the muzzle from his face with his
paws when he heard the youngster
calling for help. It was dangling from
his collar »‘ter the rescue.”

Is that dog a nuisance which ought
to be abated?

Prince is not the only canine who
comes in for praise and good wishes.
Think you that the owner of this
collie pup could be induced to part
with him as a nuisance? And the par-
ents of the rescued boy, what of them
and their feelings on the subject?

Doubtless Mr. Van Horn, did he
own that dog, would declare that all
the wealth in the U. S. Treasury could
not tempt him to part with the animal.

There are dogs and dogs, to be sure,
the same as there are humans, some
good, some bad, but because of the
bad ones not all should be condemned.

Had it not been for this collie pup
the Van Horns would have carried
their little son to the cemetery and
there would be sad hearts in that
household. Further, had that muzzle
been impervious to the dog’s paws tlic
same result would have come about.

As for the dog Prince, he is in for
a good home, much petting and a life

 

ye

 

 

 

COYE AWNINGS “I

>

ATTRACT BUSINESS

and
PROTECT GOODS

Write or phone for estimates

CHAS. A. COYE, INC.
168 Louis St., Grand Rapids, Mich.

 

 

 

ae ae
aS Pas

 

 

 

 

 

For Easter Holiday Sweets

Recommend

Franklin
XXXX Confectioners
Sugar

In one-pound packages

The
Franklin Sugar Refining Company

PHILADELPHIA, PA.
“A Franklin Cane Sugar for every use.”

 

 

 

 

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March 17, 1926

of comparative comfdtt in the future.

Because some dogs are vicious it is
not proper to class them all under
that heading. Many valuable lives
have been saved by dogs. Once upon
a time the great Napoleon was walk-
ing across an Italian battlefield by the
light of the moon. A wailing, moan-
ing sound came to his ear. Pausing
to listen the great Frenchman soon
located the sound as coming from an
animal lying beside a dead Italian sol-
dier, his head pillowed upon his breast.

There on tha‘ gory field the fallen
Italian. had one mourner who could
not be shaken off. There was lack of
woman’s tears, yet the moans of his
faithful dog must have been hearten-
ing to the soul of the dead and gone
soldier.

Napoleon’s eyes were moist as he
turned from the scene and returned to
his quarters.

Dogs are faithful friends, tried and
true under most trying conditions.

Dogs, birds, frogs, toads and many
other living things form a part of
God’s universe, and each and all have
their uses.

A man who sold chickens along a
certain road, making tri-weekly trips,
owned a dog which invariably kept
him company on his various outings.
Carlo was not a pure blood animal—
perhaps some would call him a mon-
grel—vet he was devoted to his master
and an animal of great intelligence.

One evening before his daily trip
the man told his son that he did not
wish Carlo to go with him on the mor-
row.

“You lock him in the granary un-
til IT am well away. Sam; now don’t
forget.” Carlo thumped the floor with
his tail as he lonked up into his mas-
ter’s face. ‘Wonder if he knows
what I am saving. Carlo, old chap.

you'll stay home all day to-morrow.”

There’s manv a slip, however, be-
tween the cup and the lip.

On the following morning, when the
peddler had his team ready with a load
of chickens, Sam came to his father
with: “Can't find old Carlo anywhere
father. He must have gone to one of
the neighbors. But anvhow he wont
bother vou this trip. When he comes
home I’ll lock him up.”

And so the chicken dealer set out
on his twelve mile journey.

Nothing more was thought of the

dog until several miles had been pass-
ed, when of a sudden a subdued bark
met the man’s ear, and there came
Carlo running from out a fence cor-
ner.
Had the dog understood the previous
evening’s conversation which referred
to the locking of himself in the grain-
erv? At any rate he seemed a trifle
“meachin” when he first came up to
his master with wagging tail.

“Come along, you scamp,” called the
master, reaching out and patting old
Carlo on the head. “You outwittied
us after all, old chap. Needn’t tell me
dogs don’t understand our language.”

After that instance of almost human
intelligence old Carlo continued to ac-
company his master on h'‘s tri-weekly
trips.

Ponto was a big, shaggy Newfound-
land, owned by the small boy of the
household. When a pup he came near
ending his days because of what seem-
ed at the time a vicious attack upon a
child. Ponto was eating from a plate
set out by the cook, not far from the
kitchen door. Little Fred, a child of
two, ran to the spot, putting down a
tiny hand at which the dog snapped,
setting a tooth in the baby’s wrist,
from which the blood flowed freely.
The baby screamed and great indigna-
tion was expressed by the father, who
went at once to the woodshed and
took down his rifle. e

“What are you going to do, Isaac?
asked the child’s mother.

“Put an end to that pesky dog ie
is a vicious cur. He just now bit our

v -
7 angry man went forth to kill
the dog, a hand caught his arm, a small
boy’s voice pleading for the life of the

MICHIGAN TRADESMAN 3

mill crew the millowner raised the
waste gates, letting a torrent of water
escape while at the same time he set
every available man and team at work
drawing dirt to build up the dam.

Had the dog been half an hour later
the dam would have been destroyed.
The damage would have amounted to
several thousand dollars. Ponto was
the hero of the hour and was duly
petted and lionized ever after.

So much for the good dog. Ponto
lived to a green old age, his whole

occurred up the valley and a_tre-
mendous torrent swept down to the
millpond where stood the mill. At
midnight the lumberman was aroused
by the sharp bark of a dog and the
sound of paws clawing at the outside
door. The millowner sprang up and
ran out to learn that a flood was
sweeping down the creek valley, and
that the pond had overflowed at the
mill, setting the waterwheel run-ing,
the sound of which had aroused the
dog, who at once did his best to sum-

dog. It was the dog’s owner, a lad of
seven. Ponto had by this time finish-
ed his meal and walked up to be petted
by his little master. The latter threw
his arms about the shaggy young New-
foundland and burst into tears.

The angry father finally compro-
mised when his small son agreed to
give the dog away. This was after-
ward done, but like the proverbial cat,
the dog came back. It was afterward
decided that the dog, having been
often vexed by chickens that sought to

steal his victuals, had imagined the mon the millowner. life testifying to his kind disposition.

child one of his old enemies and had He was none to soon. The dam If dogs haven’t souls they certainly

snapped to rout them. was brimming full and would soon ought to have is the testimony of every
Two years later a great cloudburst burst with the flood. Arousing the owner of a good dog. Old Timer.

 

 

CJ aD: LLL LLL LLL LLL LLL LLL LLL LLAMA

65% in FOUR YEARS

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IFE INSURANCE FIGURES AND STATISTICS always are

interesting and the statements of any standard Life Insurance

Company asto life, living conditions and other matters relating to the
Life Insurance business always are worthy of serious consideration.

Eminent authorities have stated that:

“65 per cent of all moneys left in lump sums for Life Insurance is lost,
spent or dissipated by those to whom it was left,

“WITHIN AN AVERAGE PERIOD OF ABOUT FOUR YEARS.”

65 per cent of the protection GONE; and in the hands of people for whom it was
not intended, while those for whom it was provided may be in need.

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This 65 per cent loss means that in thousands of instances, those whose protec-
tion had been planned, are penniless. Others, perhaps total strangers, have the
money which had been provided to safe-guard the future of loved ones.

Ideal protection against such conditions can be secured by entering into an Insur-
ance Trust Agreement by which The Michigan Trust Company is made the direct
payee and manager of the Life Insurance moneys, the agreement specifying its
powers, duties and charges, and stating to whom the income of the investments
made with those moneys shall be paid, under the varying conditions which may
arise. The Life Insurance Company provides the money after the death of the
insured and The Michigan Trust Company provides the expert service for the
care, conservation, investment and distribution of this money.

The arrangement would save a widow, son, daughter or other relative from the
purchase of worthless or poor securities, the pitfalls of even every day business
life, and from the heartaches and trouble that may follow.

Ask us for more information on this important subject.
Our time and experience are at your disposal.

THE

MAcHIGAN [RUST

COMPANY
GRAND RAPIDS, MICHIGAN

The First Trust Company in. Michigan

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4

MOVEMENTS OF MERCHANTS.

Alma—Grover’s Coffee House suc-
ceeds Perry & Son in business.

Grand Rapids—The Harley Smith
Furniture Co. has increased its capital
stock from $75,000 to $125,000.

Detroit—Steel Materials Co., 5701
Roby street, has increased its capital
stock from $50,000 to $100,000.

Cheshire Center—Wilkinson Bros.
have engaged in the grocery business,
the Worden Grocer Co. furnishing the
stock.

Detroit—J. Hergenroeder & Sons,
Inc., 14611 East Jefferson avenue, auto
accessories, has changed its name to
Hergenroeder, Inc.

Detroit—Spater & Waiser, 12 Michi-
gan avenue, hats and men’s furnish-
ings, has increased its capital stock
from $20,000 to $120,000.

Detroit— Miller
Gratiot

Bros, inc, 1317
wholesale produce
dealer, has increased its capital stock
from $50,000 to $100,000.

Traverse City—The John C. Morgan
Co., 102 Bay street, fruit and vegetable
canner, has increased its capital stock
from $100,000 to $150,000.

Bath—G. O. Smith has remodeled
and enlarged his store building in or-

avenue,

der to properly display his increased
stock of groceries and dry goods.
Manistee—E. R. Godfrey & Sons,
wholesale grocer of Milwaukee, with
a branch warehouse at Ludington, will
open a branch warehouse here about

April 1.
Lansing—Oscar Britton, formerly of
St. Johns. has purchased the drug

stock of Harry M. Kinney, 1526 South
Cedar and continue the
business at the same location.

Silent Bank Guard
18th floor Buhl
building, has been incorporated with
an authorized capital stock of $1,000,
all of which has been subscribed and

street will
Detre it__T he

Sales Corporation,

paid in in cash.

Detroit—The New City Plumbing
& Heating Co., 2715 Twelfth street,
has been incorporated with an author-
stock of $10,000, all of
which has been subscribed and $1,000

ized capital
paid in in cash.

Detroit—The Detroit Condiment
Co., 1427 Clinton street, has been in-
corporated with an authorized capital
stock of $30,000, of which amount $15,-
000 has been subscribed and paid in,
$5,000 in cash and $10,000 in property.

Detroit—Thomas Hill, Inc. 1820
First National Bank building, has been
incorporated to develop and sell alarm-
aphones, etc., with an authorized cap-
ital stock of $30,000. all of which has
been subscribed and $5,000 paid in in
property.

Detroit—The Lennon: Bros. Candy
Co., Inc., 621 West Jefferson avenue,
has been incorporated with an author-
ized capital stock of $15,000, of which
amount $13,000 has been subscribed,
$11,220 paid in in cash and $780 in
property.

Grand Rapids—A. E. McCraw, Inc.,
113 Crescent street, N E., has been in-
corporated to conduct a general mer-
cantile business, with an authorized
capital stock of $15,000, all of which
has been subscribed, and $2,000 paid
in in cash,

MICHIGAN

Port Huron—Brown Credit Jewel-
ers, with business offices at 13831
Woodward avenue. Highland Park, has
been incorporated with an authorized
capital stock of $30,000, of which
amount $7,500 has been subscribed and
paid in in cash.

Detroit — The Auburn-Michigan
Sales, Inc., 5513 Woodward avenue,
has been incorporated to deal in auto
parts, motor vehicles, etc., with an
authorized capital stock of $10,000, all
of which has been subscribed and $5,-
000 paid in in cash.

Ishpeming—The Rosberg Mercantile
Co has been organized by Kyril Ros-
berg, of this city, to operate a gen-
eral store at Trout Creek. John A.
Koski, formerly employed in the Ros-
berg store here, is the manager of the
Trout Creek store.

Kalamazoo—The Kalamazoo Dim-
mer Co., 1821 Factory street, has been
incorporated to manufacture and sell
auto light and dimmer switches, with
an authorized capital stockk of $5,000,
$1,800 of which has been subscribed
and paid in in property.

Detroit—The Peach Markets Cor-
poration, 11705 Linwood avenue, has
been incorporated to retail food prod-
ucts, with an authorized capital stock
of $15,000, of which amount $1,500 has
been subscribed, $238 paid in in cash
and $1,262 in property.

Detroit—The Meyer Drug Co., 18652
Grand River avenue, has been incor-
porated to conduct a wholesale and re-
tail drug business with an authorized
capital stock of $100,000, of which
amount $60,000 has been subscribed
and $6,000 paid in in cash.

Detroit—The National Cut Stone
Co., Inc., 136 Woodmere avenue, has
been incorporated to deal in cut stone
and building materials, with an author-
stock of $25,000, all of
which has been subscribed, $7,000 paid
in in cash and $7,000 in property.

ized capital

Jackson—The Riverside Packing
Co., 817 Water street, has been incor-
porated to deal in meats at wholesale
and retail, with an authorized capital
stock of $75,000, of which amount $50,-
400 has been subscribed, $4,500 paid
in in cash and $42,400 in property.

Detroit—Why? Lug from Down
Town, Inc., 12915 East Jefferson
avenue, has been incorporated to deal
in clothing for men and boys at retail,
with an authorized capital stock of
$10,000, all of which has been sub-
scribed and paid in, $1,000 in cash and
$9,000 in property.

Dearborn—Ira_ R. dealer
in clothing and men’s furnishings, has
merged his business into a stock com-
pany under the style of Gregory’s, Inc.,
110 South Mason street, with an au-
thorized capital stock of $10,000, $8,500
of which has been subscribed and paid
in, $1,500 in cash and $7000 in property.

Detroit—The Bio-Chemic Corpora-
tion, 304 Murphy building, has been
incorporated to deal in chemicals at
wholesale and retail, with an author-
ized capital stock of $25,000 common
and $25,000 preferred, of which amount
$16,200 has been subscribed, $1,000
paid in in cash and $14,000 in prop-
erty.

Detroit—The Detroit Hosiery Co.,
126 West Jefferson avenue, wholesale

Gregory,

 

TRADESMAN

and retail hosiery, men’s and women’s
furnishings, has merged its business
into a stock company under the same
style, with an authorized capital stock
of $15,000 preferred and 30,000 shares
at $3 per share, of which amount 1,000
shares has been subscribed and $3,000
paid in in cash.
Manufacturing Matters.

Kalamazoo—The Textile, Leather &
Metal Preserver Co., has changed its
name to the Protection Products, Inc.

Detroit—The C. H. Riesdorf Build-
ing Co., 4857 Woodward avenue, has
changed its name to Hoppe-Riesdorf,
Inc.

Detroit—The Michigan Cornice &
Slate Works, 639 East Port street, has
changed its name to John D. Busch &
Sons, Ine.

Detroit—The Detroit Steel & Con-
veyor Co., 231 Meldrum avenue, has
changed its name to the Mahon Struc-
tural Steel Co.

Detroit—The Truscon Steel Co., 615
Wayne street, has increased its capital
stock from $3,500,000 preferred to $5,-
000,000 preferred.

Detroit—The Packard Motor Car
Co., East Grand boulevard, has in-
creased its capitalization from $30,-

000,000 to $50,000,000.

Kalamazoo—Fuller & Sons Manu-
facturing Co., motor truck transmis-
sions, has increased its capital stock
from $250,000 to $500,000.

Detroit—The Cadillac Screw Prod-
ucts Co., 204 Mt. Elliott street, has
been incorporated with an authorized
capital stock of $50,000, $20,000 of
which has been subscribed and paid
in, $10,000 in cash and $10,000 in prop-
erty.

Marquette—The Central Tube Pro-
tector Co., has been incorporated to
manufacture and sell radio apparatus
with an authorized capital stock of
$10,000, all of which has been sub-
scribed and paid in, $2,500 in cash and
$7,500 in property.

Detroit—The Detroit Power Screw-
driver Co., 419 Riopelle street, has
been incorporated to manufacture and
sell automatic tools, with an authorized
capital stock of $25,000, of which
amount $14,010 has been subscribed
and $4,110 paid in in cash.

Grand Rapids—The Taylor Gas
Plant Corporation, 18 Division avenue,
north, has been incorporated to manu-
facture and sell gas generating plants,
with an authorized capital stock of
$25,000, all of which has been sub-
scribed, and $14,000 paid in in cash.

Kalamazoo—The M. W. Jenkins’
Sons’ Co., 1227 Summit avenue, has
been incorporated to manufacture and
sell at wholesale and retail, brushes
and papermill accessories, with an au-
thorized capital stock of $25,000, of
which amount $3,000 has been sub-
scribed and paid in, $2,000 in cash and
$1,000 in property.

Detroit—The Hanley Manufacturing
Co., 701 Guaranty Trust building, has
been incorporated to manufacture and
deal in special electrical devices, with
an authorized capital stock of $50,000,
of which amount $26,000 has been sub-
scribed and paid in, $500 in cash and
$25,500 in property.

 

March 17, 1926

Lamb and Mutton in the Diet.

Most of_ you have at more or less
frequent intervals purchased lamb o:
mutton in one form or other as a
meat dish. Yet it is surprising, in a
way, that meats of this kind, which
possess so many desirable qualities,
should form such a relatively small
proportion of the total meat consum
ed by the average American during
a year’s time. In 1924, it was estimat-
ed that the average per capita con-
sumption of lamb and mutton was
only 5.3 pounds per year, as compared
with over 62 pounds of beef, 86 pounds
of pork, exclusive of lard, and 8!
pounds of veal. In recent years much
time and effort have been expended
in producing lambs and mutton which
would meet the demands of a discrim
inating public, through improved meth
ods of feeding and selection. Not so
many years ago lamb was relativel,
scarce in the markets, as producers
found it profitable to keep a_ sheep
for its wool, with lambs as a sort oj
by-product. To-day the condition
reversed, with lamb production as the
main object, while wool has become,
to some extent, the by-product, al
though it is a very valuable one. A:
a result about 90 per cent. of the ani
mals of the ovine species are mar
keted as lambs, and only 10 per cent
as mutton. It is important when buy
ing lamb or mutton to see that your
butcher removes the fell. This is a
thin, tough membrane which covers
the entire carcass, and if not remove:!
is apt to impart a disagreeable flavor
when the meat is cooked. While most
butchers remove this as a matter o/
practice, on cuts from which the chops
are taken, they do not usually do so
when selling forequarter cuts or legs.
If he finds it inconvenient to remove
the fell from these latter cuts because
of time or other reason, it may be done
in the home with the use of a sharp
steel knife. As a matter of fact its
removal is practised by all careful
cooks. Many grades of lamb are on
the market at all times and we will
discuss the matter of quality and
grade that conform to quality vari-
ance at another time. If you are at
all particular be sure, first of all, that
you are getting lamb when you call
for it, and not yearlings or mutton, and
that it is of good quality, as evidenced
by the bright, pink flesh, light to
moderate fat covering, and soft reddish
bones.

——__~-.——-

A Judge in Hancock county, Miss..
has ordered newspapers having a Cir
culation in that county not to publish
testimony in a murder trial now being
held. He declares that this testimony
will come up in other cases and that
publication of it will handicap the court
in obtaining a fair and impartial jury
for these later cases. Whatever may
be said for the judge’s reasoning, the
order is scarcely in keeping with the
American legal practice or with the
American tradition. It is not surpris-
ing that the newspapers having a cir-
culation in Hancock county—those
with the widest being published in
New Orleans—are printing as much of
the testimony as they would have in
the absence of such a court order, if
not more.

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Merch 17, MICHIGAN TRADESMAN 5
Essential Features of the Grocery ing some effect upon it. No changes Dark Red Kidney -------------- 9.00 Tangerines—$4.50 per box of any
Staples. occurred in prices, as holders are glad Brown Swede ------------------ 6.00 size.

Sugar—Jobbers hold cane granu-
lated at 5.55c and beet at 5.45c.

Tea—The demand during the past
week has not been very heavy. The
market, however, has been nervous on
account of speculative movements in
primary markets. Ceylons advanced
slightly, and so did Javas. Indias have
weakened a trifle. None of these
changes, however, have affected the
jobbing market in this country, which
rules about steady. Other varieties of
tea appear to be about unchanged.
Formosas and Congous are still in
good demand.

Coffee—The market for Rio and
Santos, green and in a large way, has
shown some speculative fluctuations
during the week, which leaves the
market at the close not materially
changed from a week ago. The mar-
ket was slightly firmer in Brazil, then
became a little easier. About the mid-
dle of the week the whole list of Rio
and Santos, green and in a large way,
went off a small fraction. This has
not affected the jobbing market for
roasted Rio and Santos. Milds show
practically no change for the week.
Only one or two grades have fluctuat-
ed slightly downward.

 

Canned Vegetables—There is more
enquiry for new asparagus and more
actual buying is underway, because of
the prospect of an advance by canners
of their original opening prices. No
interest has developed in other future
vegetables but canners ar not cutting
their prices. Fruits have been selling
s. a. p. as last year’s purchases made
money for the buyers even with the
big pack which proved no handicap to
healthy liquidation. Spot foods are
moving all of the time, but so much on
a hand-to-mouth basis that the mar-
ket appears to be more inactive ‘than
it actually is, especially as there is a
minimum of advance buying and little
action in futures throughout the list.

Dried Fruits—The demand for dried
fruits during the past week has been
slack. Prunes are in some demand
on a basis relatively lower than the
coast basis. Packers are very firm in
their ideas and will not come down.
In spite of that, there seems to be con-
siderable spot prunes not sold. Raisins
are still in good condition. The situ-
ation in them is firm, as people are
taking very nearly all that are offered.
Prices remain about unchanged for
the week, although there are some
weak holders who will shade. Mus-
cats are particularly scarce. Peaches
and apricots are very scarce in first
hands, and so are figs. Currants re-
main unchanged and in light demand.

Canned Fish—The market for Maine
sardines, as recently announced, ad-
vanced 25 cents a case on last Mon-
day. California sardines are scarce.
Pink salmon is firmer and not very
easy to get. Other canned fish, in-
cluding shrimp, lobster and crab meat,
are unchanged and rather quiet, al-
though the extreme scarcity of lob-
ster and crab meat halves is stimulat-
ing the demand to some extent.

Salt Fish—The demand for mackerel
is very fair. Lent is undoubtedly hav-

to see the demand without taking ad-
vantage of it Mackerel is cheaper
than it was a week ago. Other fish
are seasonably active, without change
in price.

Beans and Peas—The only feature
in the week has been further weakness
in California limas, which are not want-
ed. The entire list of dried beans is
easy. Prices show no marked change
since the last report. The demand is
light. Green and Scotch peas show
no demand and the prices are easy.

Cheese—Offerings during the past
week have been very light. The mar-
ket has been quiet, but well maintain-
ed, without change.

Nuts—Shelled almonds are the firm-
est item on the list. Little or noth-
ing is offered by shellers throughout
Europe, and with a more or less bare
market and a number of months to go,
sellers are in no hurry to unload, be-
lieving that later on the market will
be higher than it is at present. Job-
bing markets are lightly stocked and
considerable firmness exists. French
walnut meats are also stronger in tone,
as good quality nuts are concentrated
in fewer hands. Primary points quote
but little and say that from now on
arlequins will be the only thing avail-
able. Pistachios and _ pignolias are
high and are not much in evidence.
Filberts are about steady at quotations.

Rice—Several weeks of limited buy-
ing for replacement has made an easier
domestic rice situation at the source,
where some mills have been making
slight concessions. Others will not
do so but refuse to make sales unless
full quotations are offered. Rices for
mill shipment are in light demand,
while the spot movement lacks force.
Supplies of domestic are light, although
there are somewhat heavier stocks of
foreign, which is also in limited de-
mand.

Syrup

 

Molasses—The market
for sugar syrup during the past week
shows no particular change. The pro-
duction is rather light, and_ prices
steady. Compound syrup is moving
out well, with prices steady at the re-
cently reported advance . Molasses is
moving about normally, without any
change in price.

Provisions—The primary markets
eased off during the week, on account
of anticipation of a large supply of
hogs. This did not particularly affect
the provision market, however. Ailjl
varieties of beef and hog products
remain about unchanged for the week,
speaking in a jobbing way.

—_+---.—___.

Review of the Produce Market.

Apples—Baldwins, 75@$1; Spys and
Kings, $1@1.50; Jonathans and Mc-
Intosh, $1.50. Winesap box apples are
now in mfket, selling as follows:

and

F0seligs) 224. $3.50
O56 ees 3.50
138c-150e 2 3.00
198922545) 2 2.50

Bagas—$2.50 per 100 Ibs.
Bananas—7%4@8c per lb.
Beans—Michigan jobbers are quot-
ing new crop as follows:
©. Pea Beans 2 $4.25
Light Red Kidney -----.-------- 8.75

Cranberry Beans -..-___-__-_- 7.50

Brussel’s Sprouts—Florida, 40c per
quart.

Butter—The demand has not been
very large during the past week, as
buyers are mostly indifferent. Holders
sell fresh packed at 42c and prints at
44c. They pay 25c for packing stock.

Cabbage—$5 per crate for Texas.

Carrots—New from Texas, $2 per
bu.

Cauliflower—California, $3 per doz.
heads.

Beans

Celery—California washed jumbo,
90c.

Chalotts—65c per doz.

Cocoanuts—$1 per doz.

Cucumbers$2.75 per doz. for hot

house stock from III. and Ind.

Eggs—Receipts are beginning to in-
crease rapidly on account of the ap-
proach of the large production season.
This was responsible for small declines
during the past week. Local dealers
pay 26c for strictly fresh and hold
candled fresh at 28c.

Egg Plant—$2.50 per doz.

Garlic—35c per string for Italian.

Grape Fruit— Florida commands
$4.50@6, according to size.
Honey—25c for comb; 25c° for

strained.
Lemons—Quotations are now as fol-
lows:

S00: Sunleist © 2 $7.00
S60 Red Ball: 220 6.00
S00 Red Ball 2. 6.50
Lettuce—In good demand on the
following basis:
California Iceberg, 4s ~--------- $4.50
California Iceberg, 5s ---------- 4.50
Hot house leaf. _____________ 12c

Onions—Spanish, $2.50 per crate of
50s and 72s; Michigan, $4 per 100
Ib. sack.

Oranges—Fancy Sunkist California
Navels are now on the following basis:

7 $6.00
on 6.00
7 6.00
oe 6.00
We. 6.00
See 6.00
2 ee ee 5.75
ee 5.60

Floridas are in ample supply on the
following basis:

oe $5.50
i 5.75
a 6.00
Me 6.00
ee 6.00

Parsley—$1 per doz. bunches for
jumbo.

Peppers—Green, from Florida, 90c
per doz.

Potatoes—Buyers are paying $2@
2.20 per bushel around the State.

Poultry—Wilson & Company pay as
follows this week:

Fleawy fowls: 2:2) 2 27c
Beeht fawis =-2-92 5 = + 22c
Springers, 4 lbs. and up -------- 28c
Turkey (fancy) young ---------- 39c
Turkey (Old Toms) ~---------- 32c
Ducks (White Pekins) ~--------- 26c
Geese foie ee 15c

Radishes—60c per doz. for hot
house.

Spinach—$1.25 per bu. for Texas.
Sweet Potatoes—Delaware kiln dried
$2.50 per hamper.

Tomatoes—California, $1.50 per 6
lb. basket.

Veal Calves—Wilson & Co. pay as
follows:

PAnGy oe 17c
Good 2228s 1S¢
Medi 2 13c¢
Poor 222 10c

Eo
Olive Oil Short This Year.

It is practically certain that the
Italian output of olive oil this season
will be small. The
partial failure of the crop arises from a
variety of reasons, the principal being
the exceptionally and long continuing
severe winter; another is the small at-

disappointingly

tention that has been paid to the cul-
tivation of the trees, thousands having
been neglected, while many thousand
the
woodman’s axe in favor of floral and

others have been sacrificed to
other apparently remunerative culture.
The latest reports to hand from
Catania that the crop in
that largely cultivated district will be
considerably smaller than in 1924—by
at least one-third, say the growers.
Yet from this much favored center
the crop is usually one of the largest,
supplying the market with an abund-
ance of fruit and oil for export during
the earlier months of the year. The
market on this side for olive oil has
continued firm, with price advances
generally. The outlook is for a con-
tinued firm market with rising ten-
dency. It would not surprise
body to see a considerable advance by
the summer. Buyers who pack oil in
Spain under their own brands will be
interested in the recent decree of the
Spanish government, which prohibits
labels in foreign languages unless the
name of the packer and point of pack-
ing is specified.

show olive

any-

—__2»++>—___—_
Sauerkraut’s High Food Value Being
Recognized.

Sauerkraut being fermented
bage, its lactic acid makes it a power-
ful disinfectant for the human system.
Since its high food value has come to
be generally recognized, it has been
taken out of the plebeian class, and
nowadays is even used for late supper
and party dishes. It makes, for in-
stance, a delicious club sandwich. On
the bottom layer of toast are laid
slices of tomatoes canned _ whole.
Cover with mayonnaise, then another
slice of toast and on this a layer of
raw sauerkraut and mayonnaise. On
the top slice of toast put a slice of
tomatoes, to which an olive is fastened
with a toothpick.

cab-

—_——_—_»<-+
Mending Shells of Hatching Eggs
With Tape.

Thinking that the eggs were broken
and in an endeavor to save them, a
Kansas man vulcanized the shells with
adhesive tape when the chicks were
peeping through. He thus killed an
incubator full of thoroughbred chick-
ens, which his wife left in his care
when she went away to visit relatives
and friends back in her old home town,
This unprecedented knowledge of
poultry has cost the man no little
amount of kidding and ridicule, in
addition. to the large hatch which
would soon have been ready for mar-

ket.

 

6

 

MICHIGAN TRADESMAN

March 17, 1926

 

Jobber’s Declaration of Princ’p'’es—

How Shall Grocer Advertise?
Written for the Tradesman.

All of two generations ago a Chi-
cago wholesale grocery house formu-
lated a succinct set of principles. They
remain unaltered to-day. They appear
in the front of every cost book used by
that house. Here they are:

1. Salesmen are not allowed to col-
lect.

2. Don’t bargain for more salary
than you honestly feel you can earn.

3. Make the expense of selling
goods as small as is consistent with
comfort and decency.

4. Never misrepresent the quality
of your wares.

5. Better admit an occasional ig-
norance than stoop to a falsehoow.

6. Study the actual needs of your
customer and never be guilty of over-
stocking him.

7. Do not induce him to cance! an
order that your competitor has hon-
estly secured.

8. Satisfy yourself of his financial
responsibility in an open and direct
manner and not through  gossipy
neighbors. Pay due regard to his
moral investment—honesty, ability, in-
dustry and economy.

9. Never pretend that your goods
are the best, the cheapest or can be
sold on the longest terms.

10. Never purchase trade at the ex-
pense of your dignity.

11. Remember that the house
which lures an employe from his old
house by any but open, upright means
acts dishonorably; the employe suc-
cumbing to such temptation acts un-
dutifully, and we have yet to see the
first man who permanently bettered
his condition by such questionable
practice or the house that secured
loyal, dutiful men by resorting to this
trick,

12. If any sins in this little register
appeal to you for parentage, do not
hesitate to father them.

I knew well the man who formulat-
ed that set of principles. He was an
aggressive business man. As the cus-
tom of selling futures, deals, quanti-
ties came into being, his organization
was compelled to fall in line. Yet the
rules held and were emphasized al-
ways. Note rule 6: “Study the actual
needs of your customer and never be
guilty of overstocking him.” That
is a good rule to-day. It will always
be a good rule. It was as scrupulous-
ly regarded in later as in earlier years;
for it was the instruction half a cen-
tury after it was first written.

I have always contended and con-
tend now that the seller who feels he
can rely on the good faith of the buy-
er always can and ever will prefer to
observe that rule; and I mean observe
it in the spirit as well as the letter.
Some merchants can buy quantities—
some can buy large quantities—some
should buy from hand to mouth. The
seller who can rely on his customer
not to overbuy from another will ad-
vise the ‘buyer against overbuying
from himself. If and when he finds
that his own forebearance merely re-
sults in your buying heavily from his
competitor, can you blame him if he
loads you to the guards when he can?

Think that over. The fault does not
Jie exclusively with the salesman nor

Retail Grocers and General Merchants Association

Official Program

TUESDAY, APRIL 13

All Sessions at Hotel Occidental, Muskegon

1 p.m.

7:30 p. m.

9:30 a. m.

12 noon.

1:30 p. m.

6:30 p. m.

Registration of Delegates, S. M. Mangleson, Secretary
of Muskegon Grocers’ Association.
Invocation, Dr. A. R. Jones, Pastor Central M. E.
Church, Muskegon.
Address of Welcome, B. G. Oosterbaan, Manager Mer-
chants Credit Bureau.
Response, Vice-President Orla H. Bailey.
Introduction of President Christensen by Hans Johnson,
President of the local association.
President's Annual Address.
Secretary's Annual Report.
Treasurers Annual Report.
Appointment of Committees:
Resolutions
Credentials
Rules and Order
Auditing
Report—Dubuque Convention of the National Grocers
Association by Paul Gezon.
Address, “Collective Advertising and Buying—How it
Works Out.’” Mr. J. E. Pease, Kalamazoo.
Adjournment.
Banquet given by courtesy of W. R. Roach & Co. to
all delegates, guests and their wives.
Program in charge of the local association.

WEDNESDAY, APRIL 14
Convention called to order.
Report of Credentials Committee.

- Report of Rules and Order Committee.

Address by John C. Beukema, Secretary Muskegon
Chamber of Commerce.

Discussion.

Address—Operation of a Meat Market by I. M. Hoag-
land, Armour & Co., Chicago.

Question box in charge of J. F. Tatman, Clare; C. A.
Gardner, Traverse City; Jno. Affeldt, Jr., Lansing; B.
E. Doolittle, Grand Rapids; J. E. Marvin, Muskegon.
Please send to the above gentlemen any questions
you would like to have answered at the Convention.

Adjournment.

Luncheon at Hotel Muskegon for visiting ladies given
by courtesy of the Fleischmann Company. Chairman
of committee, Mrs. Hans Johnson.

Called to order.

Songs, in charge of Mr. Ole Peterson.

Report of Auditing Committee.

Address on ‘‘Salesmanship in Retail Store,"’ Glen E.
De Nise, of Hasper Biscuit Co.

Discussion.

Round Table Discussion on ‘“What is the Quality Service
Plan for Michigan,”’ introduced by John Boonstra.

Appointment of Nominating Committee.

Adjournment.

Banquet for the visiting delegates and guests given
by the wholesalers of Muskegon.
Principal speaker—David Chinblom,

Bakeries, Elk’s Temple.

THURSDAY, APRIL 15
Called to order.

Report of Resolutions Committee.
Report of Nominating Committee.
Election of officers.
Selection of next convention city.
Unfinished business.

Adjournment.
Meeting of the Board of Directors.

of the Muller

We have arranged for an exhibition of store fixtures and equipment
on the ground floor of the Occidental Hotel. You are asked to
visit this display between sessions.

Paul Gezon, Sec’y., Wyoming Park.

yet with his employer. And it might
be as well for you to read over that
list of rules again. They are good
rules for anybody to adapt or adopt.

Canadian boys are thoughtful, ob-
serving men. Another writes me that
he has been reading my stuff on ad-
vertising and puts his question thus:

“T am a small general merchant and
have big opposition I would like to
advertise, and as there is no local
newspaper, I think of mailing out cir-
culars about twice a month setting
forth about ten or twelve specials in
groceries, dry goods or shoes. Do you
think this a good plan? Will you
please give me a few suggestions how
to go about mailing and making up
the circulars? Yours, etc.”

The first thing is to shy off from
that idea of “specials.” That is the
point I emphasized in the story this
man liked so well, that you are in busi-
ness three hundred and ten days each
year and that therefore your offerings
should be regular and not special. I
have tried to emphasize the fact that
grocers’ advertising is handicapped
because of the prevailing idea that ad-
vertising must always mean reduced
prices.

To write advertisements, get your
mind into the track of regular sales
ideas. Think just what you would
say if any customer came into your
store and asked you to show her ar-
tciles you felt she could use to her
own advantage. It is a good idea to
visualize some particular woman cus-
tomer as you think this thing out.

Imagine that said woman was there
waiting for you to sell her a fine line
of groceries—dry goods—shoes. Play
she has given you carte blanche. That
is French for go as far as you like.
She has simply limited you to the ex-
tent that she will exercise her right of
veto, but she puts no restrictions on
your showing, describing, demonstrat-
ing anything you think will be inter-
esting to her.

Take your stand behind your desk
with that thought in mind. First, sug-
gest that she will be interested in the
things you have listed for offerings.
Next, turn over your last invoices.
For such invoices are bills for things
you have just purchased. Obviously,
you purchased them to sell. You must,
therefore, have had in mind certain
points of merit and special appeal in
them—and please note that I do not
use that word “special” in the usual,
cut-price sense.

So “take your pen, (or pencil) in
hand” and write out precisely what
you would say to that lady—using ex-
actly the kind of conversational talk
you would use in her presence. Never
mind about how much ycu say. Tell
her everything that occurs to you of
interest about each item. Write as
you would write a descriptive letter to

her. Use your own language with no
effort other than to make it clear,
plain, easy to understand. Use no

trade terms. Don’t say “pink” sal-
mon. “Say grey in color but tender,
sweet, firm and rich flavored—true
salmon—not a substitute.”

When you have done this, then, if
you want more items, look about your
shop, making notes of other items.
Then go back and write about those.
obliterate with pencil the

Next,

 

 

 

a.
* -
4

~a
aoe
ee el
-*
«<2
i «
-~_- bs

March 17, 1926

superfluous words. Shorten the stuff,
but do not cut out any essential. If
the description is true it will carry,
regardless of faulty wording. Then
arrange with the most important items
first and the others following in order
of relative value. Put in all prices;
but do not hesitate to name regular
figures. Never mind if they are not
the lowest. You know the figures are
right. You will find people ready to
pay right prices for right values and
right service.

Talk with your printer. Have him
get the idea and leave mechanics to
him. After you have the circulars
send in a sample or two and we can
suggest improvement if need be.

As to mailing. You are in a small
place. Your best plan is to distribute
those circulars under the doors of all
houses in town. Hire two or three
boys, sons of customers. Impress the
parents with the importance of the
job that the circulars be not wasted.
One or two experiments will result in
your selecting plenty of good boys for
this job.

Make up a small, live mailing list.
Make it yourself and let it grow slow-
ly as you think of new names. Send
the circulars out in plain, cheap en-
velopes, unsealed. Cut out all style.
The message will carry all right as
coming from a storekeeper personally
known, or known by reputation to all.

Keep it up. Let your circulars go
out monthly to begin with. Be care-
ful not to make them too frequent. If
they go out each month, folks will
look for them. They will remember
them. They will be impressed with
them. If you send out every two weeks
later on, the effect will be equally
good. But persist. This is the job of
a business lifetime. It is like opening
your store. It must be done constant-
ly or the effect is worse than lost. If
you don’t get the idea, write again.
Write again—any old time—on general
principles anyway. Paul Findlay.

—_—_.->
Hides, Pelts and Furs.

 

 

 

Green, No. 1 __--_.--.___. 08

Green, No. 2 —-----.-.__-..__----..—_- 07

Cured, No. 1 ------------------------ 09

Cured, No. 2 ._._..-_-_______-___ oe OS

Calfskin, Green, No. 1 —---_.--.____... 15

Calfskin, Green, No. 2 ~------------- 138%

Calfskin, Cured, No. 1 ...-.-.______ 16

Calfskin, Cured, No. 2 —-.._.________ 14%

Horse, No. 1 ------------------------ 4 00

Horse, No. 2 —~—------_________.._____ 3 00
Pelts.

Old Wool 1 00@2 50 |

Pamps —.....--. 1 00@2 00

Shearlings -----------.-------- 50@1 00
Tallow.

Prime 08

No. 1 07

No. 2 06
Wool.

Unwashed,

Unwashed,

Unwashed, fi

No. 1 Skunk

No. 2 Skunk

No. 3 Skunk

No. 4 Skunk

No. 1 Large Racoon -.------------- 8 50

No. 1 Medium Racoon ------------- 6 50

No. 1 Small Racoon -.------------- 00

No. 1 Large Red Fox -------------- 15 00

No. 1 Medium Red Fox ----------- 12 00

No. 1 Small Red Fox --.--------- 10 00

Unlawful to trap any muskrats or mink.

Unlawful to have any skins of these ani-

mals in your possession.
—_ese———_

Not all goods appear to the best
advantage in the same light. Make a
little study of this and light the mer-
chandise properly.

—_22s——_

The more you study and take ad-
vantage of the possibilities of your
business, the greater those possibili-
ties become.

 

MICHIGAN TRADESMAN 7

Everything Moving Ahead at Onaway

Onaway, March 16—The rest room
which is open to tourists during the
summer is provided with every con-
venience and was liberally patronized
last year and greatly appreciated by
our visitors; this being in close prox-
imity to our city park, with ‘ts beauti-
ful shade and good water, provides
perfect rest and comfort for the weary
traveler. Lest you forget, “By the
Way—When on Your Way—See Ona-
way.”

Ed. Humphrey, who has had charge
of the C. W. Bahel drug store for the
past two and one-half years, has re-
signed and accepted a similar position
in Unionville. Mr. Humphrey has
made many friends while in Onaway
and we will miss him.

Clifford Schleinz is displaying the
E. M. T. sign (East Michigan Tourist
Service) which means that his restau-
rant service is 100 per cent. Cleanli-
ness and first-class service places
Clifford in the first rank and undoubt-

edly tourists of former summers al-
ready have their minds upon. this
popular stopping place.

The city hall has been put in ex-

cellent shape. The new interior finish
adds much to its attractiveness which
gives one that home-like feeling when
entering. The big auditorium with
its seating capacity takes care of the
audiences nicely and at the last meet-
ing of the Boosters Club there was evi-
denced a great deal of enthusiasm and
the growth of the organization is al-
most phenomenal, the farmers entering
into the spirit of its activities and as-
sisting greatly by the forming of their
agricultural branch whose chief aim
seems to be towards the introduction
of pure bred dairy cows. President
Mowat Tohnston, as well as  Vice-
President E. G. Storm, are men of
wide experience and Secretarv Karr is
swinging both arms with glee because
of the response he is getting in his
field of work.

The city library, situated on the
second floor rider the able manage-
ment of Mrs. Yager, is well patronized.
The large floor rugs provide comfort
and quietness; the walls are hung with
attractive pictures and together with
window draperies and good lighting,
it is no wonder that so many patrons
enjoy the hospitality of the room. It
is a real pleasure to enter this place
and count the people occupying the
comfortable chairs drawn around the
long tables.

Again the big rotary road plows
have fought their way through the
big snowdrifts between Cheboygan
and Rogers City, meeting at the
Rainy River Sunday night, thus end-
ing their long battle all through the
previous night. Traffic is again open-
ing up after a tie-up of several days.

For all the arguments that have
been presented for and against the
bobbed hair fashion we must give it
credit for one great accomplishment.
Have you noticed the radical changes
that have taken place in our barber
shops of late? Mart Jenkins has in-
stalled new fixtures and repainted the
interior of the shop. Charlie Rosciam
has done likewise, re-papered and
everything is spick-span, and Vern
Tran’s smile cannot be passed up, be-
cause he is so popular with the ladies.
Why this transformation? Because of
a different class of trade. It is a meet-
ing place for hoth sexes who are wait-
ing for the call of ‘‘next.” Conversa-
tions are cleaner and more elevating.
The atmosphere is void of tobacco
smoke. Good literature is replacing
the doubtful and the pictures on the
wall are not all extracts from the
Police Gazette. Squire Signal.

—? 2s
One thing Darwin seems to have
overlooked is the remarkable resembl-
ance between buck deer and hunters
in the open season.
ee
It is difficult to resist temptation
when you are all out of breath chasing
it.

 

 

 

 

a)
WORDEN (GROCER COMPANY
THE PROMPT SHIPPERS

 

Offer your customers only known brands

Quaker Food

Products

Tee aL

 

HAVE CONSUMER ENDORSEMENT

 

WORDEN (GROCER COMPANY

Wholesalers for Fifty-seven Years

Ottawa at Weston ‘ Grand Rapids

The Michigan Trust Company Receiver

 

 

 

 

 

 

 

 

 

 

 

; When
you
come
to
ONAWAY
See
the
Pretty
Grove
adjoining
our
City
Hall.
Onaway.

Michigan.

 

 

 

COOP O CWO TWP FWOID TOFD WU OF WHF OG WHF O

A little touch of

CIVIC PRIDE

made Onaway’s Official Home
BEAUTIFUL!

CWDS CDW D CP WD CDWD CAWLD CPW CA WD CIWS

See

~
5

5
J

 

 

 

 

DATA ON WOMEN’S APPAREL.
Substitution of facts and figures for
guesswork in the planning and carry-
ing on of the business of ready-to-
wear manufacturing is the aim of a
industry that the
Women’s Wear
This service,
latest

for the
Wholesale

new step
National
Association is taking.
it is explained in the issue of
association,

the official
The Women’s Apparel Merchant, will

organ of the

take the form of a bulletin of statis-
tical facts the actual condition
of the industry. Such items as total
stocks, sales, purchases by retailers,
costs of doing business and other per-
tinent information will be given. The
members of the industry for the first
time will know where their individual
business stands in relation to the mar-
ket and will no longer have to rely
on guesswork or rumor.

This information will be obtained by
the co-operation of every firm which is
a member. A questionnaire will regu-
larly be sent out, to be returned un-
assoc‘ation with the
The interest
but in

about

signed to the
proper blanks filled out.
individual returns,
Since
value to the
association, it

is not in
infcrmation is
individuals

the totals. this
of greater
concerned than to the
is felt that the members will be more

than eager to co-operate in order to
share in the general benefits. Only
through statistics can accurate com-

parisons of business activities be

made. Statistics or collected numeri-
cal facts will enable the industry not
only to learn accurately the cond’tions
any time, but
Statistical
reduces unwieldy masses of facts to

of the market at also

discover trends. analysis
totals or averages which can be quick-
ly grasped.
Most of the
field, the publication
more or less intuitive knowledge of
conditions supplemented by personal
With the col-
lection of statistics which the associa-

engaged in this

adds. have a

men

sources of information.

tion purposes, they will be able to sup-
plement their own methods of getting
facts by an accurate weekly survey of
conditions.

 

TRUTH IN FABRIC HUMBUG.

New life appears to have been given
to the movement for so-called ‘truth ‘n
fabric” legislation, which was thought
to have received its quietus when its
futility was demonstrated some time
Thus the Senate last week re-
ceived from its Interstate Commerce
Committee a report favoring the pas-
sage of the amended Capper bill on the

ago.

subject. Back of the measure is the
insidious propaganda of an alleged
“Sheep and Wool Bureau,” financed

by one of the minor woolen manufac-
turing concerns for advertising pur-
poses, which has succeeded in having
part of its trade-marked label inserted
in the bill as a description of new
wool. The bait thrown to the wool
growers is that, by casting discredit
on the use of reworked wool, higher
prices may be obtained for new wool.
This is wholly fallacious, the price of
wool being dependent on world condi-
tions. Certain things it is well to re-
capitulate in connection with the
whole matter. One is that reworked
wool cannot be made use of in wor-
steds but only in woolens. Another

MICHIGAN

is that, once the material is made up
into cloth, there is no way of telling
whether or reworked
been been used. This opens the door
to unscrupulous manufacturers to pre-
tend they have used only new wool
Then,

cloths

new wool has

is the case.
that certain
wool in

when the reverse
too, i is a fact
reworked
better

made of whole or

part are and more expensive
than others made wholly of new wool.
They not only look better but they
wear better. To put a stigma on them
would be foolish as well as futile. In
Wyoming the Legislature passed an
act similar to the one before the
United States Senate, but it was found
to be unworkable and was repealed.
What the Senate is now do‘ng looks
merely like a gesture for political pur-
poses without any serious intent at
enactment.

 

MONEY AND INTEREST.

Secretary Mellon can go into the

money market and borrow half a bil-
lion dollars at 334 per cent. to retire
an item of the United States public
debt now drawing interest at 434 per
cent. The net result is a reduction of
the interest charge by 1 per cent. This
demonstrates on a large scale that in-
terest rates are not fixed quantities—
a fact generally recognized, but often
ignored. It has recently been much
ignored in discussions regarding a fair
and just interest rate to be charged
upon the war debts.
- Great Britain, for instance, borrow-
ed money from the United States dur-
ing the war, giving demand notes at
A hullabaloo was raised
in certain quarters when, in the re-
funding settlement, the interest rate
was reduced to 3 and 3% per cent.
Yet what would have been the sense
in holding to the higher figure if the
3ritish Government, by going into its
money market—or into the
American market, for that matter—
and borrowing at a lower rate might
pay the United States?

Later, objection was made to the 3
3% per cent. because the
United States was paying an average
of 414 per cent. upon Liberty bonds.
Within the next few years, however,
it is quite probable that the United
States Government, through some such
operation as that proposed by Secre-
tary Mellon, will retire Liberty bonds
and other items of the public debt by
substituting issues bearing interest
much lower, perhaps even below 3
per cent.

Any argument based upon interest
rates is likely sooner or later to
elude its pursuer. Money itself is a
variable. This is especially true with
regard to financial transactions by
Governments—even more so with re-
gard to those between two Govern-
ments.

5 per cent.

own

and rate

 

WOOLS AND WOOLENS.

Auction sales of colonial wools were
resumed in London on Tuesday last.
The results were about what was ex-
pected. It seemed to take an effort
to make sales at the reduced levels of
prices prevalent, and in some instances
there were recessions. Prices were a
little better upheld in Australia and
New Zealand, while they were about
holding their own in other foreign

TRADESMAN
markets Not much buying abroad has
been for American account. The large
stocks of wool overhanging the mar-
kets are acting as a drag to business.
Figures issued by the Department of
Commerce show the wool production
of 1925 to have been the large total
of 2,892,416,000 pounds, an increase of
860,000,000 pounds over 1924. In this
country buying of wool is fitful and in
small volume, with buyers inclined to
be bearish in their ideas of price. The
mills are disposed to wait for more
orders for fall In men’s wear lines,
sales of fabrics have been quite fair
for some concerns and not so good for
There is yet, on the whole,
meet the

others.

much more to be done to

season's requirements. Many lines of
women’s wear goods for fall are now
open. Last Tuesday these were added
to by the opening of the American
Woolen Company’s lines. Prices are
expected to show about the same per-
centage of reduction as did the men’s
Other mills, including
New

Jersey, are not expected to show fall

wear fabrics.

those in the Passaic district in
goods for some time yet because of the
labor troubles. It has been question-
ed whether it is good policy to open
the finer fall lines before Easter, par-
ticularly in view of the dilatoriness of
purchasing their supplies.
Most persons look for a rather long-

buyers in

drawn-out season.

 

THE DRY GOODS TRADE.

Weather has been an important fac-
tor in retail selling during the past
week or so
with

Days that have been fair
temperature moderate have
brought throngs to the stores. There
has been much shopping, but there has
also been a fair measure of buying.
Easter is still exerting its usual appeal
to persons of both and of all
Changes of style are also suf-
ficiently marked to make an especial
appeal, while the line of demarcation
between spring and summer attire ac-
this. Conditions

sexes
ages.

centuates here ap-
pear to be duplicated in other centers,
according to reports from visiting buy-
ers. Retailers are keeping close tab
on consumer preferences and are or-
dering in consonance with these. Or-
ders are more liberal in lines that are
moving faster, while more tentative on
the others. But the general disposition
continues to order frequently but in
small volume. Considering the near-
ness of Easter, retail stocks are rather
skimped than otherwise. Still there
is yet time within the next ten days
for a considerable amount of business,
particularly in the women’s ready-to-
wear lines. Accessories of one kind
or another are moving well in distribut-
ing channels. Business in the primary
markets is varied. In some lines con-
sidefable activity is shown, while in
others there is a waiting attitude on
the part of buyers, who have not given
up the hope of price recession.

 

 

THE COTTON MARKET.
What is going to happen to cotton
seems to be a puzzle that is disturbing
the markets. There is nothing very
tangible as yet on which to make a
good guess, and the course of the quo-
tations on the Exchange is an index

March 17, 1926

to the uncertainty. What operators
are trying now to get a line on is th
probable acreage to be planted this
year. As has already been shown, th
knowledge of this would be only on
element out of several in determining
the size of the next crop. But a cur-

tailment of acreage to any extent
would serve as a good pretext fo:
keeping up quotations. The unce:

tainty of cotton values continues to
have an effect in checking operations
in various manufactures of cotton. Thi-
is most marked in those goods in
which the quality of the raw material
is the main factor. It is not so no
ticeable in fabrics in which the style
element or the appearance
most. This is why certain percales of
fancy pattern and rayon mixtures are
selling extremely well and why, to

lesser but still marked extent, ging
hams also are commending themselves
to buyers. Gray goods and bleached
cottons are softening in price, and the
heavier cotton fabrics as well as knit
underwear are offered at concessions
or are not being bought.

figures

There will
be more business as soon as_ buyers’
and sellers’ minds meet on a Satisiac
tory price basis. Meanwhile matters
will probably drift along.

 

CANNED FOODS CONDITIONS.

The canned food market has: not
been getting a normal mileage to the
gallon of energy, time and effort spent
in speeding up distribution becaus«
there has been congestion in the
amount of merchandise available in
all positions and the movement has
been so halting that the market has
been in first speed. The most signi

ficant point is that there has been
widespread liquidation of stocks by
wholesalers who first cleaned house

before stock up for later outlets. They
have not made their normal purchases
recently but have been selling freely to
the retailer.

Advantage has been taken of cheap
merchandise which has been absorbed,
cutting down the reserves in first and
second hands. During this liquidation,
the market has not yet reached the
stage where competition for goods has
stiffened the position of sellers and
enabled them to work their merchan-
dise up to nearer its intrinsic value
based either on original packing costs
or with those of new packs. Many evi-
dences are to be seen that the period
of hand-to-mouth buying has been
passed and that within the next few
weeks there is apt to be a sudden or
a gradual change in the outlook which
will make spot and future foods more
attractive.

 

Emil Fuchs, the artist, tells of a
physician, a professor in a medical
college, who was raised by Queen
Victoria to the rank of physician in
ordinary to the queen. The man was
exceedingly vain, and anxious that
every one should know of the event,
so when he next entered the lecture
room of the college he took a piece of
chalk and under his name on the board
wrote his new title. After the lecture.
as he was leaving, he turned at the
door for a last proud look and saw
that some one had added: “God save
the Queen.”

 

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March 17, 1926

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

I do not know of a town the size
of Marne which has a more complete
hardware store than that of Burrell &
Goodenow.

Coopersville merchants are anxious
to see the cannery operated again this
season and are urging the Michigan
Trust Co. to make some arrangement
which will ensure the industry being
active during the coming growing sea-
son. Such a condition would result

in much stuff being grown by the
farmers thereabouts which would
otherwise not be planted at all.

The local mercantile organization
was recently entertained by B. P.
Sherwood, President of the Grand

Haven State Bank, with a lecture on
his recent trip through Europe, il-
lustrated with slides made from photo-
graphs which he took himself. Both
lecture and illustrations were greatly
enjoyed by the Coopersville business
men.

The number of new homes which
have been erected at Spring Lake dur-
ing the past year is remarkable. The
town has grown more of late than at
any previous time during the past
fifty years. No town of my acquaint-
ance possesses more water advantages.
With Spring Lake on one side and
Grand River on the other and Lake
Michigan only two miles away, Spring
Lake is certainly favored by nature as
few towns in the country are favored.

At Grand Haven I found Arthur J.
Van Woerkom very happy over the
legal victory he recently achieved over
the Continental Jewelry Co., of Cleve-
land, which is only another name for
the notorious Bixler, who sued Van
Woerkom for damages because he re-
fused to accept a shipment of junk
jewelry sent him under an order ob-
tained by fraud. The jury was com-
posed of one resident of Grand Haven
and eleven farmers, none of whom
were known personally to the de-
fendant. During the trial the attor-
ney for Bixler made much of the
length of time his client had been en-
gaged in business. Attorney Misner
made no objection to the showing, but
quietly called attention to the fact that
another individual had also been in
business a considerable length of time
ue the devil. Whereupon the jury all
indulged in laughter. Since the case
was decided adversely to Bixler two
other salesmen from the same house
have called on Mr. Van Woerkom, but
they did not succeed in interesting
him in their line or hook him by their
nefarious methods.

I never go to Grand Haven and
pass the former location of the Cutler
House and “Grand Haven National
Bank that I do not recall the story
which the late T. Stewart White al-
ways enjoyed repeating in the days of
long ago about the cashier of the
bank, Mr. Stickney, and the sturdy
founder of the house of William R.
Loutit, who permitted his account to
be overdrawn during the panic of 1893.
The cashier called his attention to the
situation several times, without result.
Then he brought the matter to the at-
tention of the directors, who instructed
the cashier to take up the subject with

MICHIGAN TRADESMAN

Mr. Loutit personally. Because that
gentleman had been a good customer
of the bank for many years, Mr. Stick-
ney undertook to handle the matter
very diplomatically. Calling on Mr.
Loutit at his office he ran the gamut
regarding the weather and other com-
monplace subjects and finally broach-
ed the matter of the overdraft, where-
upon Mr. Loutit turned on his caller
with the enquiry:

“T’ve been a good customer of your
bank more than twenty-five years,
have I not?”

“Ves,” gasped Mr. Stickney.

“Frequently had from $30,000 to
$50,000 on deposit with you for long
periods?”

“Ves”? admitted Mr. Stickney.

“Was I ever damned mean enough
to go in the bank and tell you about
it?’ asked Mr. Loutit.

This question was a stunner for Mr.

tickney and he beat a hasty retreat.

This circumstance reminds me of a
somewhat similar circumstance which
happened in Chicago shortly after the
great fire of 1871. Mr. Honore, the
father-in-law of Potter Palmer, had an
over-draft at his bank, with no way of
covering it. All of his buildings had
been destroyed by the conflagration of
Oct. 9 and the stock fire insurances
in which his policies were written
either defaulted altogether or offered
to settle at a few cents on the dollar—
a frequent custom with stock insur-
ance companies when things go
against them. The matter became so
acute that the cashier finally asked
Mr. Honore to make a draft on some-
one and he would cash the draft and
cover the shortage in that way.

“But I don’t know any one who
would honor my draft,” protested Mr.
Honore.

“Why not draw on the Czar of
Russia? enquired the cashier.

“All right,” said Mr. Honore, “make
out the draft and I will sign it.”

The draft was made and forwarded
to St. Petersburg for collection. On
being presented with the draft, the
Czar remarked:

“T don’t recall the name of the man
who made the draft, but the Ameri-
cans are pretty good fellows. Pay
the draft and charge it to my account.”

It was several months before Mr.
Honore got on his feet to an extent
that enabled him to return the money,
with proper acknowledgement.

The extension of Sixth street to
connect with the thoroughfare
over Grand River will be one of the
greatest forward steps Grand Haven
Seventh street
is very narrow in places and is also
used by the interurban, which makes
its navigation difficult and dangerous
for both pedestrians and drivers. It
will probably require a year to com-
plete this improvement, but it will be
a year well spent.

P. C. Kieft, the clothing merchant,
insists that he has a distinct grievance
against the Tradesman—that we ought
to print two Garfield articles each
week, instead of only one.

The failure of the Homel Shirt Co.
has involved a loss of $76,000 to the
people of Grand Haven who invested
money in the enterprise. The busi-

new

has ever undertaken.

‘ ness of manufacturing shirts is usual-

ly a lucrative one, but the Homel

brothers appear to be common cheats,
instead of shirt makers. The writer
was frequently importuned to join the
Homels in their Grand Haven under-
taking, but refused to do so because
of their repeated refusal to disclose
how much money they drew out of the
company treasury as salaries. This
appears to have been the weak spot in
their promotion schemes at Grand
Haven, Hart and Ludington.
E. A. Stowe.
++ 2.
Interesting Facts About
Merchants.
Merchants of Seattle rid themselves
of an expensive nuisance when they
persuaded the common council of that
city to enact an ordinance forbidding
the delivery of merchandise to prospec-
tive customers on approval. A lady of
Grand Rapids who spent six months
with friends in that city says the or-
dinance is strictly observed. It was
enacted as a measure to protect the
health of citizens. Obliging doctors
had signed a statement to the effect
that disease is not infrequently com-
municated to others by persons who
had obtained garments and other wear-
ables of merchants, on approval, to be
“tried on” at their homes. Presum-
ably dealers in hardware would refuse
to deliver a kitchen range on approval
under the terms of the ordinance. The
lady also stated that the merchants
permit prospective customers to “try
on” wearables in the’r stores, without
question. Wearables that were im-
mune from contagion in the stores
would not be so in the homes of pa-
trons, it was humorously contended.
The ordinance serves its purpose, how-
ever, and merchants are delighted with
the results of its operation.

O'd-Time

B. M. Stowe, a dealer in hats and
furnishing goods for men, moved his
stock from Kalamazoo to Grand Rap-
ids about 1872 and opened a store on
Monroe street. Mr. Stowe, his wife
and son, boarded at the old Rathbun
House many years. The stock was
later turned over to the son, who dis-
continued the Mrs. Stowe
is remembered as a leader of an occult
science group.

business.

A gentleman formerly engaged as a
dealer in men’s wear states that when
he commenced his business career
years ago, wives, mothers and sisters
made up most of the clothing worn by
the sterner sex. Cloth would be
selected at a tailor’s shop; the tailor
would take the measures of the future
wearers, cut and roll it up, with but-
tons, buckles, thread and other things
needed, to be put together by hand.
Sewing machines were so high priced
that only the prosperous classes could
buy them. Selling agencies were main-
tained in Grand Rapids by Wheeler &
Wilson, Grover & Baker, Wilcox &
Gibbs, Elias Howe, Singer, the Flor-
ence Company and other manufactur-
ers and the machines, which were in-
ferior to the White “and the Singer of
to-day, were sold for from $100 to
$300. Suits were not basted and fitted
to the owners as at present and the
effects of the hand workers to produce
stylish effects were abortive.

One of the oldest merchants in
years of service in Grand Rapids is
Cole, the glove maker.

L. C. Remington was the first to

 

open a shirt making shop for men in
Grand Rapids. He commenced that
business on a small scale in 1872.

In 1875 Brewer, Palmer & Kendall
were dealers in men’s wear at 33
Monroe avenue, near Campau Square.
W. A. Palmer was the father of W.
Millagd Palmer, former mayor; Eu-
gene M. Kendall was the father of Dr.
Kendall and Mr. Brewer a popular
business man.

John and J. C. Kendall advertised a
price reduction sale on January 21,
1875. Hats for ladies and children, in
plain velvet were priced at 25 cents
each; two button kid gloves at 65
cents; knit under garments for ladies,
at 65 cents; French merino hose, $1
per pair; ladies ties, four inches wide,
at 50 cents each and “the best corset
in the city” for $1.

Burglars entered the store of Foster,
Stevens & Co. one night in January,
1875, and carried away a lot of re-
volvers and fine cutlery.

The Star Clothing House (Levi
Brothers) during the month of Janu-
ary, 1875, gave away good serviceable
clocks to each purchaser of an over-
coat or other article of clothing, priced
at $10 or more. Good suits for men
were priced at $7 upwards; fine cassi-
mere suits from $10 to $12; under-
shirts and drawers at 25 cents and up-
wards; men’s heavy overcoats from $4
to $5; finest imported beaver over-
coats, $15 to $25.

Prof. G. W. Fowle and G. F. Ber-
dan opened a dancing school. Later
Fowle became prominent as a dealer
in furniture, a police commissioner and
an active member of the commandery
K. T., in Detroit.

Arthur Scott White.
—_-_2-.—___

Senate and House are considering
how to bestow adequate recognition on
the many crews of many ships who,
in winter storms of unprecedented vio-
lence, have achieved heroic rescues at
sea and won admiration afloat and
It is planned to issue medals
and extend the thanks of Congress,
and the sailors and all who befriend
them will not disparage the words
uttered and tokens officially conferred.
for they reflect a general sentiment of
appreciation and gratitude. The public
recognizes the fact that these brave
deeds have enhanced the prestige and
raised the morale of the mercantile
marine and the personnel of the Coast
Guard and the navy.

—_~+->—____

Adrian—The Economy School Fur-
niture ‘Co. has been sold to the Ke-
waunee ‘Manufacturing Co., of Kewau-
nee, Wis. The factory will remain in
Adrian but hereafter will be known as
Plant Number 2 of the Kewaunee
Manufacturing Co. The two organ-
izations have been competitors dur-
ing the last year, each manufacturing
general lines of school furniture, with
the Wisconsin concern specializing in
laboratory equipment. Some new ma-
chinery is to be installed and it is
planned to add the manufacture of do-
mestic science equipment to the pro-
duction line here. It is believed the
capacity and production of the Adrian
factory will be doubled within a year,
giving employment to at least sixty-
five workmen by next fall.

ashore.

 

 

 

10

SHOE MARKET

Specializes on Kangaroo With Great
Success.

At Cincinnati the management of a
large retail shoe store has just at-
tempted an experiment which it goes
upon record as accounting mosf suc-

 

cessful.

The store in point, to put it briefly,
has specialized, for the period of the
test, in shoes of kangaroo leathers
alone.

It has trimmed its giant window to
emphasize kangaroo hides and what
may come of them. It has placed
footwear of this leather where every
visitor to the store simply cannot help
It has emphasized kanga-
roo skin goods in its newspaper and
other publicity as it has no other line.

One window has as its central and
major motif, a splendid specimen of
Australian kangaroo, mounted to show
the animal in standing position and
emphasizing the unique pouch in
which Mother Kangaroo carries her
babies, until they are really a long,
long ways toward being raised.

Kangaroo specimens of the sort may
be obtained without extra great trouble
by loan from a neighbor natural his-
tory museum; whatever charge may
be made for their rental being more
than made up by the publicity.

Just in front of the kangaroo, and
much as if dropped from the pendant
forepaws here, is a sheet of the leath-
er derived from the creatures to shoe
ends. One half of that skin has been
permitted to remain the brown, felt-
like color which the ha‘r of the wild
creature presents to the
other is in the rich jetty black of the
kangaroo skin, set by for
use. A display skin:of this sort can
be obtained by the shoeman from his
shoe house, through request by it of
its hide men, with little trouble and
no great wast of time.

but see it.

view; the

prepared

Serving to show what the raw skin,
the prepared leather, will do in pro-
viding finished footwear, a most at-
tractive low cut shoe of the brand in
which the specialized with
kangaroo had its place. A placard to
' one side of this guaranteed the shoe

store

of genuine Australian kangaroo leath-
er and gave ten dollars as its selling
price.

The Cincinnati shoe folk realized at
the time of fitting out the window, and
least. Every one of us is delighted
that most of the public still must be
convinced of the practical values of
kangaroo leather shoes.

So, off a bit to the rear of the hind
feet of the kangaroo, there stands an
table of comparative ten-
sile strengths of shoe leathers.

interesting
“In other words,” the poster em-
phasizes, “kangaroo leather is 17 per
cent. stronger than all other h‘gh
grade, light-weight shoe leathers.”

But, the window shopper in search
of shoes wants other things than a
mounted kangaroo to arrest his eye
and divert him the closer to the win-
dow, than scientific measurements,
however convincing these may be, to
bring him inside the store to buy.

He wants to see the finished goods,
and this in greater arrays than just
the single pair suggested before.

MICHIGAN TRADESMAN

So, to meet the competition of other
shoe windows with footwear out of
other leathers in point, the merchant
has more and still more oxfords rang-
ing off either side the central window
display. Finally, the admonition that:

“Men who demand the best in foot-
wear prefer shoes made of genuine
kangaroo leather. Treat your feet to
a pait of made of such leather;
they fit like a glove, yet do not lose
their shape.”

Step inside the store; inspect the
shoes; chat with satisfied customers
returning for additional styles in the
shoes, or to purchase pairs for fellow-
members of their families, or to gift
ends, and you find every salesman
well-versed with endless reasons as to
why the kangaroo leather should prove
the ideal one far the high-grade shoe!

Kangaroo leather, it is obvious,
comes from the kangaroo, and every-
thing about kangaroo nature is such
as to make for an ideal leather in its
hide.

“T have been in the retail shoe busi-
ness seventeen years now,’ W. E.
Diesting, of the Cincinnati store in
point, tells us, “and with just the ex-
perience which the present, initial
stock of wares had given us, I may
say, without qualification, that I
would rather sell shoes out of kanga-
roo leather than any other kind I’ve
ever known!

“Selling such shoes is easy.
manent satisfaction is certain.

“Most customers—men particularly
—like a shoe that is smart and that
fits as a glove will.

“Kangaroo leather is
smart; it does hold its fit!

“Then, it is softer than calfskin, and
vet it keeps shape. And still again,
it does not peel.

“With all these advantages, prices

 

Per-

assuredly

are in no wise exorbitant. Ten dol-
lar shoes out of kangaroo leather
would have their equivalent in kid

leather sell in the same store, at the
same time, for nine dollars at the very

Every one of us are delighted
kangaroo goods.”

——_+2.—___
Stick To the Last.

“The wood” plays a big part in the
styling of men’s footwear. Too often
merchants fail to pay much attention
or are not fully informed as to “the
wood” in their footwear. And by “the
wood” we refer to the last. In men’s
footwear the last is of paramount im-
portance.

The Haig last had an unusually
strong run and is still popular. There
are, however, changes taking place in
men’s lasts, and these changes will
have a very definite effect on the styl-
ing ofmen’s footwear. The Haig last
has a rather ample outside swing, with
a moderate toe spring.

least.
with

At this time many men’s shoes are
being built over a new last, one that
promises to “take?’ as strongly as did
the Haig. There are some distinctive
lines and features about this last well
worth consideration.

First, it has one-fourth inch more
toe spring than the Haig. It is also
well to note the ample width of the
bottom tread and the straighter bot-
tom draft. It has a rather deep arch
curvature at the inside of the shank, a
square outside shank and a tog of the

medium, shapely and rounded type.
The toe and outside swing of this last
is one of the new features.

The added toe spring is ample
enough to eliminate the chance of
buckling back of the box. Without

question this last lends itself to style
with the added assurance of good fit.
The last is designed to carry an 8/8
heel.

This last which has been sampled by
many manufacturers and has a place in
their lines will be carefully checked.
This last is especially adaptable to the
light-weight shoe idea.

Much has been heard of the “bal-
This last has gone big in
the country, but

loon’’ last.
certain sections of
has been an absolute fizzle in others.
In the East the wide toe bulky balloon
last has not taken a strong hold. In
the Middle West it has sold. How-
ever, the wide and flaring trouser bot-
tom has its effect on footwear. Last
men agree that “balloon” last models
go with the going of bell bottom
trousers. But men’s apparel designers
are not discarding this type of men’s
apparel. For the younger and more
daring type the flaring trouser bot-
toms will continue clothing designers
tell us.

It is often surprising to note the
success of one type of last in one sec-
tion of the country as compared with
its absolute “flop” in another. East
of Pittsburgh the “balloon” last has
never registered strongly.

In placing business the buying mer-
chant does, or should, know best the
requirements of his clientele. A study

March 17, 1926

of his customers and their desires js
his best guide as to style.

One of the most successful and
largest shoe manufacturers in this
world is one who has sold for years, a
“last.” Of course, under a trade nam
this footwear has been merchandised.
but it has been “the last” that has en
abled hundreds of merchants to reap «
profit, and a good one, on this lin
This line has always been advertised
on the fitting advantages of the las:
And it isn’t an orthopedic shoe and
no claims are made for it being such
It isn’t a style last, but on the othe:
hand it isn’t a “bat”; and style can be
built, and is being built, over this last
The last has made the number of th:
line. It is a good plan to look to your
last first.

 

 

 

If you want Profits
Stock

Mileage Laces
Fabric Tip

QUALITY
GUARANTEED
SERVICE

BEN KRAUSE
Company
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

merchan’s:

We offer YOU:

 

 

Are You Making this Mistake?

A survey of shoe retailers in Michigan last week shows some

Try to guess styles 3 to 6 months ahead
Buy more than they need of a number
Buy “abroad” when they might buy “at home”.

As a Means to Greater Profit in 1926,

The last word in style for Immediate Delivery
“Over-night Service” on Fill-Ins
A chance to buy right at home a line of Quality dress and

work shoes that is making profits and giving satisfaction
from New York to California,

HEROLD-BERTSCH SHOE CO.

GRAND RAPIDS, MICH. U.S.A.

 

 

 

 

 

 

Michigan Shoe Dealers

Mutual Fire Insurance Company
LANSING, MICHIGAN

PROMPT ADJUSTMENTS

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

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March 17, 1926

Parent Is Alike Culpable With the
Youth.

Sturgis, March 16—Much has been
said about the result of the trial of
Arthur Rich, of Battle Creek, but
there is one outstanding fact accen-
tuated—lack of discipline on the part
of parents.

Subserviency to
great factor in
and education.

It applies
grown up.

ae fond parent, forgetting the dis-
cipline under which he was nurtured,
allows the child to have his or her
own way.

“T shan’t” or “I won’t’ were phrases
very little known or heard of a few
years ago. The authoritv of the par-
ent was freely accepted by the child.

“T won’t be bossed’” was seldom
heard from the adult a generation ago.
The workman recognized the foreman,
the clerk his superior.

Nowadays individual is his
own boss.

Hence the child is brought up with-
out even the knowledge of the neces-

authority is one
modern day training

equally to youth and

every

sitv of submission to the mandates of-

the parent, and then we have the Rich
case.

On the other hand an older genera-
tion usually looks at a younger one
with many misgivings which are not
warranted by any facts. They forget
they have arrived at the age of sedate-
ness, while youth is exhuberant.

But there is a sane and conserva-
tive middle course which may be ac-
cepted with profit. It 1s not necessary
to deny childhood the pleasure of
childhood, but it is essential that they
be given a thorough understanding as
to their obligations to the home and
to the world at large.

Psychologists claim that children
are born savages, and but for training
they will continue to satisfy aboriginal
desires. Discipline must be exercised
to fit them to the niche they must
eventually occupy in the human en-
semble.

Without this discipline, they are ab-
solutely irresponsible to law or so-
ciety’s usages. Hence they must be
taught to submit to authority, among
other things. If they are not, then
the neglect to so teach them is charge-
able to the parent or guardian, and
the child must be given the benefit of
the doubt, though it must necessarily
be held personally responsible for the
results of its errors, though primarily
the fault is not theirs.

But fashions and customs change.
The parent to-day is desirous that his
offspring shall be spared the tribula-
tions of his ancestor. In other words,
the parent of to-day concerns himself
seriously in devising ways and means
whereby care and trouble may be
swept from youth’s pathway.

In the Rich case will be found much
material for sober thought. Are the
parents doing their full part as the
natural guides of youth? Are they try-
ing hard enough to keep their young
sons and daughters from the moral
hazards which beset the youth of to-
day? ee

“Where is my boy to-night?” in too
many instances does not interest the
present day guardian of childhood.
The same may be said of the other
sex. Among the temptations of the
present meneration are automobiles,
hip flasks, petting parties and rolled
stockings.

Youth ten and twenty years ago had
a restraint ~eainst the saloon. The
young men used sometimes to drink
and occasionally got drunk, but the
normal adult of to-day will tell you
that out of his home training came a
restraint It affected his attitude
against drinking. Liquor was not il-
legal, but the boy was taught that he
could not retain his own or the respect
of his relatives and friends, if he was
seen to enter a saloon, and surely he
would not present himself to his lady
friends, particularly, if his breath was
associated with the fumes of liquor.

MICHIGAN TRADESMAN

To-day too many instances of
juvenile infraction of the law are
chargeable to the use of liquor. In-
stead of the red topped boots and the
variegated worsted ‘“tippet” of the
older generation, as an evidence of
aristocracy, to-day has been substitut-
ed the pocket flask, a clear violation
of the law, but winked at by parents.

And not alone are the boys becom-
ing malefactors in a small way, but the
modern young woman has much to
ponder over in arranging a code of
morals. The incident referred to
ought to carry a wholesome warning
to her, as to the young man who has
nothing to do but spend money lavish-
ed on him through parental philan-
thropy.

Whether the educational institutions
of to-day exercise proper surveilance
over those in their keeping is well
worth investigation, but this has little
to do with the extreme and one might
say, criminal tendency of the real
guardian to seek the channel of least
resistance and allow children to have
the’r own undisputed wav. The youth
of manly attributes will rise above
the temptations which beset his path,
in many instances, but careful home
training will do much toward a reduc-
tion in the percentage of wayward
youth.

It is not necessary to resort to the
tortures of the Inquisition to prevent
mischievous boys and. girls from
naugchtiness, but it is essential that
thev be given to understand that they
owe certain obligations to society as
well as to their parents, and that
obedience to the mandates of the latter
are sacred.

It is human to feel and express sym-
pathv for the parents of misguided
youth, but it is well to remember that
if parents would teach their offspring
the difference between right and wrong

the wrong would not be committed

Hence the parent is alike culpable
with the vouth who commits the crime
and ought to be held to acountabil'tv.

Frank S. Verbeck.
Sales of Ginghams Growing.

One of the outstanding features of
the business now being done in the
wholesale dry goods trade is the
steady improvement in the demand for
An improvement has been

weeks, but it 1s

ginghams.
several
that
have been advanced from among the
dullest in the market to
most As an example of the

evident for

now so marked these fabrics
among the
active.

Call. for executive of

better them an

one of the well-known commission

houses handling Southern ginghams
said yesterday that its gingham sales
during February ran into very large
figures. Although some of the goods
in question had rayon in them, the
bulk of thes merchandise sold was all
Total gingham sales for last

than

cotton.
month were
those of several previous months put

said to be larger
together.
SL eee
Little Call For Hosiery.
A limited demand, pressure for or-
ders and prices about 5 to 10 per cent.
under the figures current on Jan. 1
make up a summary of the present
situation in the staple cotton hosiery
end of the knit goods trade. Jobbers
are holding off their volume buying in
anticipation of still lower cotton and
yarn prices, and practically all of the
buying consists of small quantities for
immediate delivery. In some instances
the individual demand is as small as
10 per cent. of normal, although a fair
business is being done in the aggre-
gate. This situation does not apply to
full-fashioned silk hosiery, which is in
quite active demand.

0)
0

eS

Under both State
and federal Supervision

 

We are as near as your mail
box. As easy to bank with us
as mailing a letter.

Privacy
No one but the bank's officers

and yourself need know of your
account here.

r

Unusual Safety

7

Extra Interest
Send check, draft, money order
or cash in registered letter.
Either savings account or Cer-
tificates of Deposit. You can
withdraw money any time.
Capital and surplus $312,500.00.
Resources over $4,000,000.00.

Send for free booklet
on Banking by Mail

HOME STATE BANK
FoR SAVINGS “*? RAPIDS

in

BARLOW BROS. Grand Rapids, Mich.
Ask about our way.

 

 

 

 

 

 

 

Bell Phone 596 Citz. Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-{10-211 Murray Bldg.
GRAND HAarips. MICHIGAPR

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs

 

 

Fire Proof Weather Proof
Warm in Winter—Coo! in Summer

Brick is Everlasting

 

GRANDE BRICK CO.,
Grand Rapids.
SAGINAW BRICK CoO.,
Saginaw.
JACKSON-LANSING BRICK
CO., Rives Junction.

 

 

 

 

 

GEALE & CO.

8 lonia Ave., S. W.
GRAND RAPIDS, MICHIGAN

Phone Auto. 51518
MILLWRIGHTS & STEAM
ENGINEERS.

All kinds of machinery set and in-

stalled. Power plant maintenance.
Boilers and Engines set.

 

 

 

 

il

 

 

Watson-Higgins Milling Co

GRAND RAPIDS, MICH.

 

NEW PERFECTION
The best all purpose flour.

RED ARROW
The best bread flour.

 

Look for the Perfection label on
Pancake flour, Graham flour,
Granulated meal, Buckwheat flour
and Poultry feeds.

Western Michigan’s Largest Feed
Distributors.

 

 

 

 

|.VAN WESTENBRUGGE

Grand Rapids - Muskegon
Distributor

Nucoa

The Food of the Future
CHEESE of All Kinds
ALPHA BUTTER
SAR-A-LEE
BEST FOODS g2yenaise

HONEY—Horse Radish
OTHER SPECIALTIES

Quality-Service-Cooperation

 

 

 

 

King Bee
Butter Milk

Fgz Mash

18% Protein

The Mash you have been look-
ing for. A Buttermilk Mash at
a reasonable price.

Manufactured by

HENDERSON MILLING
COMPANY
Grand Rapids, Mich.

“The reliable firm.”

 

 

 

 

 

You Make
Satisfied Customers

when you sell

‘SUNSHINE”’
FLOUR

Blended For Family Use
The Quality is Standard and the
Price Reasonable

 

Genuine Buckwheat Flour
Graham and Corn Meal

 

J. F. Eesley Milling Co.
The Sunshine Mills
MICHIGAN

PLAINWELL,

 

 

 

 

 

12

FINANCIAL

Educating Women To the Usages of
Bank Services.

A long time ago a poet wrote: “Man
wants but little here below, Nor wants
that little long.” That scarcely ex-
presses the modern state of mind. To-
day man wants much and wants more
all the time. But, after all, the desire
to accumulate is a legitimate and nec-
essary stimulus to progress.

At every turn in the road, there is
a lure to spend, but one can travel
far without being sorely tempted to
save.

At this time of the year one stops,
looks and listens and then asks one-
self the question: “Where has my
money gone?” And, because of a
feeling of dissatisfaction with the re-
sults of the year’s management, many
people are fired with a desire to sys-
tematize their finances.

So, banks everywhere are contribut-
ing greatly to the welfare of their
communities not only by advising the
people concerning their savings and
their investments but by showing
them how to spend wisely.

A bank comes in very close contact
with people of all kinds and in all
circumstances. Its work is only be-
gun when it provides adequate pro-
tection for people’s savings. It must
make contacts and extend its service
so that in addition to the confidence
which people have in it as a savings
depository, they will begin to realize
that the bank has an interest in the
economic welfare of the individual and
the community, both for the good of
the individual and the community, and
for the good of the bank itself.

Saving as saving, is attractive to but
few people, for the immediate desires
seem so much more attractive than
anything the distant future.can hold.
But people who save with a definite
purpose in mind, for education, an au-
tomobile, a trip abroad, or what not,
can make their sacrifices with better
grace and more willingness because of
the great desirability of the objective.

A bank’s services do not end with
educating people in thrift. After a
healthy savings account has been es-
tablished, a depositor seems to need
greater safeguards than ever before.
It is natural for a person to want to
get as big a return as possible on his
money, and so it is often very easy
for the silver-tongued salesman to sell
him a lot in the wilderness, worthless
stock, or something else that he is
better off without. But, to educate
people to come to the bank before,
rather than after, making investments
is one of the most difficult things
that confronts a bank. Before mak-
ing an investment, consult your bank-
er, so that you can have some assur-
ance that the money which you have
worked so hard to earn and have made
sacrifices to save will be turned into
productive channels.

A spending plan is the surest means
of getting the most and the right kind
of things for your money, for it sets
before the individual or the familjes
their necessities and their ideals. And
the standard of living seems to play a
bigger part in planning expenditures
than the actual income itself. Edu-
cation, training, environment, occupa-

 

MICHIGAN TRADESMAN

tion, ideas and ideals all help to make
one’s standard of living. All these
must be weighed and adjusted so that
the standard of living and the size of
the income coincide.

“Get the right start” should be the
slogan of every household, if there is
to be harmony and happiness within
its walls.

Prior to the war, there were com-
paratively few women in the banks
of our country; but when the World
War came upon us and our men were
pressed into service as were the men
in other industries, a large number of
women entered the financial houses of
our country—not as speculators, nor
investors, nor lookers-on, but as im-
portant cogs in the gigantic wheels of
fortune that grind day by day.

It is true that in the beginning most
of these positions were purely me-
chanical, for when these men who
were experienced in banking were
called into service and untrained wo-
men were thrust into their positions,
banks everywhere found it necessary
to use every labor-saving device avail-
able. And even to-day my own bank
has in use over a thousand machines,
such as typewriters, adding machines,
book-keeping machines, addressograph
machines, multigraphs, comptometers,
etc., and five men in our maintenance
department are kept busy from morn-
ing until night keeping these machines
oiled and greased and in running or-
der.

Although these women were thrust
into these positions at a time when
banks were working under the greatest
pressure ever experienced in banking,
and although they were most pitifully
handicapped on account of lack of
training, the majority of women made
good. So that women’s progress from
the mechanical to the clerical to the
executive has been remarkable. To-
day there are approximately 40,000
women in the banks of our country,
and they are employed in almost every
capacity—book-keepers, typists, sten-
ographers, secretaries, tellers, informa-
tion clerks. And, within a compara-
tively few years, 2,200 of this number
have become bank executives.

Higher education, suffrage and busi-
ness have all been factors in the
economic growth of the present-day
woman, and with her intellectual and
economic expansion has come a desire
to meet her own financial problems
and handle her own business affairs.
This desire has created a demand for
better banking facilities and special-
ized service adapted for her needs. So
that banks everywhere are establish-
ing Women’s Departments under the
direct supervision of women.

And women are entitled to this con-
sideration, for 75 per cent. of the sav-
ings accounts in the banks of the
United States are in the names of
women; and women spend about 85
per cent. of the weekly pay roll of ap-
proximately a trillion dollars for the
maintenance of the home—food, cloth-
ing, education, shelter. And upon
how that money is spent depends the
success or failure of family life.

The woman in the home influences
every member of her family more or
less. If she has thrifty habits, she
will lead her children and her husband
to know the value of savings.

March 17, 1926

 

 

 

Kent State Bank

“The Home for Savings”

 

With Capital and Surplus of nearly Two Mil-
lion Dollars and resources exceeding Twenty-
Two Million Dollars, invites your banking
business in any of its departments, assuring you
of Safety as well as courteous treatment.

 

 

 

 

 

 

 

nen
ee

$20,000 Akron, Ohio

5% Improvement Bonds
Dated April 1, 1922. Den. $1,000. Due April 1, 1934.

Interest Payable April and October Ist at National Park
Bank, New York.

FINANCIAL STATEMENT

Assessed Valuation ...-.0 00 $318,365.050
Net Debt 22,315,784
Population (1920 Census) -------- 208,435

Opinion: Squire, Sanders & Dempsey, Cleveland, Ohio.
Price to net 4.35%

VANDERSALL & COMPANY

410-416 Home Bank Building, Toledo, Ohio
29 So. LaSalle St. 1654 Penobscot Bldg.,
Chicago, IIL Detroit, Mich.

 

 

a

 

 

 

 

 

Grand Rapids National Bank

The convenient bank for out of town people. Located on Campau
Square at the very center of the city. Handy to the street cars—the
interurbans—the hotels—the shopping district.

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of .
banking, our institution must be the ultimate choice of out of town
bankers and individuals.

Combined Capital, Surplus and Undivided Profits over

$1,500,000
GRAND RAPIDS NATIONAL BANK

GRAND RAPIDS, MICH.

 

 

 

 

 

 

YOUR BANK and YOU

Our customers make profitable use of their connection
with this bank. They find our facilities, our organization,
our acquaintance and our connections of great value. So
will you.

 

We believe in the human element in banking. That is
why we give personal attention to every customer and
have a personal interest in every account.

The OLD NATIONAL BANK

GRAND RAPIDS

 

 

 

 

 

 

 

 

 

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March 17, 1926

And the woman of to-day knows
much more about business than did
her mother or grandmother, but she
is still woefully uninformed regarding
bank service.

But let us look back about fifty
years and study the road that has been
traveled by women. In the “good
old days” the husband was the pro-
vider. He bought everything the
household used—food, clothing, furni-
ture, fuel, everything. The wife had
nothing to say about their purchase.
But soon women began to earn a little
money of their own by raising chick-
ens or doing a bit of sewing. And
they hid their profits in an old tea-
pot or an old trunk, or in their stock-
ings.

Gradually men became involved in
their own businesses, and perhaps they
grew to have a little more confidence
in their wives’ judgment for they re-
linquished the buying of household
necessities. Thus began the economic
freedom of women. And the war
gave it a tremendous impetus because
it thrust financial responsibilities upon
women for which few were prepared.
Men who were called into service tried
to teach their wives what they should
have known long before about finan-
cial problems. And yet in many
homes to-day the wife knows nothing
about the family income, nor does
she have any part in the financial plan-
ning.

Many business men are of the opin-
ion that a woman’s bank account is
constantly overdrawn. And some men
delight in putting on a superior air
and inferring that a woman with her
inferior intellect is incapable of master-
ing the intricacies of a checking ac-
count.

No doubt many women are care-
less through lack of fundamental
knowledge, but many times an over-
draft occurs because the husband has
forgotten to deposit the household
allowance. As for her inferior in-
tellect, the woman in business, with
her well-kept accounts and her clear
understanding of business transactions,
explodes that fallacy.

When woman has once been edu-
cated to the usages of bank services
she becomes a most efficient and sat-
isfactory customer. And most of them
are glad to learn, for they realize that
the more general information they
have of business affairs the more in-
telligently they can handle their own
personal affairs.

So, to meet the trend of times,
banks are increasingly employing
women executives in order that a close
personal friendly service may be ex-
tended to their women customers, and
these customers, through the Wom-
en’s Department, can obtain a single
point of contact for the whole banking
institution.

In conclusion, let me ask that you
take advantage of all the services your
bank has to offer, and above all things,
investigate before you invest.

Clara Dombey.
—__2+-s——

No one likes to do business with a
merchant who always exacts the last
cent, and who can’t smile when the
breaks of the game take a few cents
away from him.

MICHIGAN TRADESMAN

What Effect Will Stock Crash Have
on Bonds?

From a raging fever of about 103
degrees the temperature of the finan-
cial community within a week has been
nursed back to normal.

In the regular rounds among the
banks and Stock Exchange houses this
week the visitor is impressed by the
spirit of calm that prevails: is this the
same place, one might almost ask, that
I visited last week. It was a week
ago to-day that the big crash came,
that the brokerage houses were jam-
med to the doors and that for a time
some speculators were wondering
whether the bottom ever would be
reached.

Out of last week’s great bear festival
have come the makings of much that
will be beneficial in the future, a point
of view which, very properly, leading
Governmental officials and business
authorities have been careful to spread.
In all of the excitement over the stock
market nothing has been said, how-
ever, about the bond market. What
effect did the break in stocks have on
bonds? Will bonds in the long run
benefit or suffer from the changed
character of the stock market?

Any setback in stocks theoretically
should not involve bonds but in ac-
tual experience we know that weak-
ness in stocks usually brings some
liquidation of bonds. Rightly or
wrongly, when pressed for funds
thousands of investors will sell some-
thing good to save something not so
good. Finding that the market in a
speculative stock has slipped away
from him, the man in need of money
will sell bonds very often.

All of which should make it plain
why in the recent market bonds eased
off slightly when stocks were breaking
but the really significant thing to note
is that the position of bonds was only
slightly and temporarily weakened.

A prominent bond authority in Wall
Street, whose name would be recog-
nized if mentioned, says: “I think the
ultimate effect of last week’s stock
selling will be beneficial to the mar-
ket in bonds. Of course there was, as
always, some temporary selling by
those who had to raise funds quickly
but already the market has stiffened
perceptibly. Bids in the last day or
two have been raised again. Thousands
of persons that held stocks now are
indicating a desire to turn a larger
portion of their capital into bonds.”

He went one step further. “I see
no basis for hopes, much as I regret
it, that we can offer new bonds fast
enough to meet this demand. High
bond prices in the future and over a
long period are certain to be encour-
aged by such experiences as we have
just had.” Paul Willard Garrett.

[Copyrighted, 1926]

——_——_>-~2
Fancy Hatbands Are Stressed.

In the showings now being made of
men’s Spring hats the widespread use
of fancy bands on this headgear is a
feature. It is anticipated the reaction
of consumers will be as good as was
the case last Spring and Summer when
the fancy bands dominated. The pat-
terns of the bands for this season are
not as vivid as were many of those
of last year. In hat colors the vogue
for gray is notable, followed by the
softer shades of tan.

 
 

japan tas

EG
Main Office

Cor. MONROE and IONIA

Branches
Grandville Ave. and B St.
West Leonard and Alpine

Leonard and Turner
Grandville and Cordelia St.
Mornoe Ave. near Michigan

Madison Square and Hall
E. Fulton and Diamond
Wealthy and Lake Drive
Bridge, Lexington and
Stocking
Bridge and Mt. Vernon

Division and Franklin

Eastern and Franklin

Division and Burton

ee)
(cuhere you feel
at Home

      
   

SERVICE

—according to the dic-
tionary means “working
for.”

In this strong Bank we
prefer a broader defini-
tion. To us it means
working with as well as
for our customers.

We beiieve that an ac-
count in any one of our
departments will make
you like our point of view.

GRAND RAPIDS
SAVINGS BANK

“Te Bank Where
You Feel at Home.”

15 Convenient Offices.

Grand Rapids

Savings Bank

OFFICERS
@nLiA.a ALDEN SMITH, Chasnnan of the Boara
CHARLES W. GARFIELD, Chairman Ex. Com.
GILBERT L. DAANE, President
ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, Ast Cashier

EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashier
H. FRED OLTMAN, Au’t Cashier

EARL C. JOHNSON. Vice President
TONY NOORDEWIER, Ass't Cashier

OLDEST SAVINGS BANK IN WESTERN MICHIGAN

 

 

13

 

 

 

Life

insurance,

 

 

nevertheless it

Insurance

The time is past when it is necessary to argue
with the average person the merits of life insur-
ance. The only question with the average person

is—how much insurance can he afford to carry.

Every man’s estate, plus his life insurance,
should be sufficient at any time to provide for
his family, and although people have not until
recent years fully realized the importance of life

already represents

eighty percent of the value of estates passing from
one generation to the next.

One of the best preparations a man can make
towards the proper care of his family is to carry
adequate life insurance.

We are not in the life insurance business, nor
have we any particular company to favor. How-
ever, we are glad to give our time to advise you
about the advantages of insurance and other
financial questions that are of interest to you.

FFRAND RAPIOS [RUST [UMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

|

 

 

 

14

Investors Not Hit By Declines in
Certain Stocks.

Wall street has its faults, but it is
not so black as it is painted. Financial
men are no better and no worse than
the average run of human beings, al-
though they are in a vulnerable posi-
tion when the critics get busy, because
Wall street deals in the most sensitive
commodity known—capital.

A large percentage of those who
open accounts with brokerage houses
are economically illiterate. They are
good men in their own lines, at the
same time knowing little or nothing
of the laws that govern stock markets.
The doctor, the minister, the small
tradesman and the thousands of others
that go to make up the speculatively
inclined public can never be cured of
the belief that money is made in the
Street without special knowledge.

When the amateur speculator makes
money he is a smart fellow. If he
loses his money he goes home with
the conviction that he has’ been
swindled in one way or another. The
“morning after’ a speculative de-
bauch just witnessed is the breeding
time for additional thousands of Wall
Street baiters.

Now we can view the situation in
the cold light of sobriety and count
heads among the shorn lambs; a term,
by the way, which is wholly mislead-
ing. Amateur speculators who, natur-
ally, would be placed in the lamb class
were not the hardest hit in the latest
stock market debacle.

Many of them, of course,
caught and crushed between the mill-
stones of the opposing forces in Wall
Street. The heaviest losers, though,
were professional speculators—men
who live by the sword and expect to
die by the sword.

This has been a bad time for pool
managers who thinned out their de-
fenses by overextension. A lot has
been said about the losses suffered by
investors in the break.

One authority estimated that  in-
vestors lost billions. He probably ar-
rived at the figure by subtracting the
total value of stocks listed on the Ex-
change at the end of the break from
the total were at their
highest,

were

when. stocks
a haphazard method at best.

As a matter of fact, there was no
real reason for any true investor to
lose money because the true investor
owns his stock outright as a rule and
he does not watch stock market quo-
tations. The total value of stocks at
their highest represented an intangible
figure that actually never existed.

The difference between what stocks
were selling at and what they really
were worth was wind, inflation or any-
thing else you might call it. A profit
is never a profit until it is taken.
Therefore the loss of that unknown
quantity that represented inflation
cannot be called a loss to investors be-
cause it existed on paper only.

The break in stocks wiped out only
some of the profits of recent months
and it did not begin to take real money
away from investors. Only the fool-
ish ones who bought stocks on the
top of the market and those who were
not prepared to weather a storm and
therefore should not have been in the
market suffered.

“Sight seems to have been lost of

MICHIGAN TRADESMAN

the fact,’ says F. Clark Thompson,
managing partner of Harvey Fisk &
Sons, “that General Electric, which
declines to 303 last week from a pre-
vious high of 38634, sold last Decem-
ber at 30234 a share. In the last three
months General Electric therefore ad-
vanced virtually on a straight line ap-
proximately 85 points without the ac-
companiment of any definite confirmed
reports of increased earnings, increas-
ed dividends, right to shareholders,
splitups of stock or anything else
tangible and concrete.

“Similar moves took place in many
other industrials with as little tangible
basis and with similar results. The
unfortunate speculators who bought
near the top of such rises in industrial
stocks generally, and who were really
trading on quotations rather than an
intelligent analysis of reasonably as-
certained facts, and who now find
themselves with profits wiped out or
net losses staring them in the face,
invited the ‘shearing’ to which they
now profess to believe they were sub-
jected.

“Such operations as those referred
to do not come within the realm of
intelligent speculation, but belong to

the field of pure gambling. When
stocks go up, as some of them have
in recent months, on straight lines

without reactions, it is axiomatic that
they are dangerous from a technical
standpoint, no matter how much basis
there might be for the advance.

“Unfortunately, however, such a
movement invites unintelligent specu-
lation from many sources, which
grows by what it feeds upon until in-
variably a day of reckoning comes.”

Paul Willard Garrett.
[Copyrighted, 1926}
—_2+-.+___
Advantages of White Pine Should Be
Proclaimed.

From a scientific and statistical an-
alysis of growth and production studies
of white pine—from which and similar
data I will compile another article—I
now present a sentence which em-
bodies the conclusions there brought
out.

“Of all the trees of Eastern North
America white pine best combines the
qualities of utility, rapid growth, heavy
vield and ease of management.’

It is also a well established fact that
white pine in groups or groves or for-
ests add to the scenic beauty of any
landscape and are much valued assets
in various recreational uses.

To the business men of Michigan
these sentences should bring consid-
eration of what our State is doing to
apply the logic deduceable from these
truths to the land and natural re-
sources controlled by the State.

A thrifty, beautiful white pine
growth is an excellent vibrant feature
of great service to promote a favorable
opinion regarding our natural re-
sources and we, the people, of all
shades of opinion and diversified in-
terests, should unite on these guiding,
useful truths and realize that they
form a corner stone on which to build
the enhancement of the value of our
State as a great recreational region.

We, the people, should demand that
our Legislature and all officials give
due heed, thorough consideration and

March 17, 1926

 

 

 

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March 17, 1926

competent action to make use of this
great power of our soil and climate.

That, by our laws we should main-
tain rules and regulations, tax laws
and trespass laws that shall secure to
all forest plantations a square deal
equal to the best form of protection
established in any other country of
the world.

That by well organized forest ser-
vice we should place before land own-
ers all the facts helpful in any way to
secure reforestation on their land and
with special information having refer-
ence to white pine.

Various conditions and the develop-
ment of economic changes has brought
to our State the opportunity this year
to mark out a line of great advance-
ment that can be of vast usefulness
to the future progress of our State.

The changing status of cut-over
lands into the developing use as
private recreational estates is of a

basic nature that claims attention and
strong thought from multitudes of
men. It is substantially a use that
presages development of natural re-
sources and a steady growth and im-
provement under the fostering care of
men who will be deeply interested in
the results attained—men qualified and
interested in receiving such technical
advice as the State can furmish.

This new use opens the doors to
wide spreading activities beneficial in
all ways to the State at large.

These men will be open to fair con-
sideration of the doctrine of white pine
and right now our State stands at a
vantage point where the utility, the
picturesque and recreational value, the
productivity, the ease of management
of white pine should be proclaimed to

ail. Frederick W. Wheeler.
i --
Package Foodstuffs Boost Sales in
West.

Rapid progress in the sale of food
products in packages is revealed in the
reports of Chicago packers. Swift &
Co. began selling butter in cartons
fiftene years ago, at a time when the
bulk of the product was handled in
tubs, the retailer cutting and wrapping
each purchase. By 1917 half the but-
ter sold by this house was in branded
packages. Over two-thirds is now be-
ing sold in packages.

Right now the greatest movement
toward packaged products is in cheese.
Except for certain fancy cheeses, sold
in individual packages of odd shapes,
the packaging of cheese made little
progress up to five years ago. To-day
the markets are full of cheese packed
in five-pound loaves and other shapes
and smaller packages.

Much waste is thus eliminated for
dealer and consumer, as cheese vended
according to the old methods dried
out and crumbled. The packers re-
port that the sale of half-pound pack-
ages of Swiss, American, brick and
pimento cheese is now growing by
leaps and bounds and the delicatessen
stores confirm their reports.

Of course, the increased sale of
packaged food products is, in part, a
reflection of apartment house life and
the building of vast numbers of small
apartments in which storage space for
anything is limited.

Yet the drift to suburban cottages
and bungalows is just as marked and

MICHIGAN TRADESMAN

the packaged goods are as popular in
such neighborhoods as in the centers
of congestion.

Lard is the latest commodity to be
sold in small packages, although the
five pound pail has been popular for
thirty years. Now lard is put out in
one-pound cartons exactly as butter
and oleomargarine.

The packers claim that the slight
extra expense for material and labor
in packaging foods is more than off-
set by the protection the consumer
obtains in buying a branded package.

Packaged foodstuffs are protected
from unsanitary contacts and better
quality is maintained both in the re-
tail store and the home. The retailer
effects a great saving of labor and can
handle a greater volume of goods in
a given time with the same sales force.
Waste in weighing and trimming food-
stuffs is eliminated.

The packaging of goods in great
plants equipped with automatic ma-
chinery and conveyers is fundamental-
ly a more economic proposition than
the millions of hand operations of
weighing, measuring and wrapping by
salesmen.

Packaged goods also fit better in the
ice box, save space and ice. Many
other economies in modern city life
are beginning to be better appreciated
as the new trends and conditions are
analyzed.

The idea of some electric magnates
that we are on the eve of a great de-
centralization of industry because liv-
ing costs are bound to mount in great
urban centers does not seem so logical
as the factors of city life are better
analyzed. The great fuel and labor
economics of modern heating in the
office building or apartment house are
better appreciated—especially in these
days of anti-smoke crusades.

District heating is beginning to be
a big business in centers of shopping

and even in industrial districts where -

multitudes of small plants are put un-
der a few great roofs.

——_>-.—___
Trends in Millinery.

New Paris models in millinery stress
those of belting ribbon with square
crowns in solid colors or combinations.
Navy is described as much used in
solid straws or those of both straw
and silk. Body hats continue to be
popular in crocheted materials, bali-
buntis, bangkoks and hair materials.
Many have pinched or creased crowns,
while others are of the favored “gig-
ilo” style. Small hats are reported
as most popular in beret shapes, tams
and small brim pokes, trimmed with
pins, ornaments, small fancy feathers
«or flowers.

—_—_--2—___
New Electric Safety Razor.

A new safety razor operated by elec-
tricity is being placed on the market.
In addition to being able to give a
“clean sweep” to the toughest beard,
the device, through attachments which
are provided, can be used for facial
and scalp massage. The razor is of
the hoe type, having a blade that
vibrates 7,200 times a minute, moving
laterally a hundredth of an inch each
way. The blades are described as
made of the finest Swedish steel with
hand-ground hollow edge. The device

is designed to work on 120 volts
It lists at $10.

alternating current.

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16

LIVING TOGETHER

 

Necessity of Practicing the Amenities
of Life.
Written for the Tradesman.

We were walking leisurely along the
street talking of many kinds of things
when my companion said, “We are
living very harmoniously together this
winter, aren’t we?” and I replied, “Yes,
and how much happiness is radiated by
our manner of living together. Our
family circle consists of nine people
and we are domiciled together in a
single house. The nine people repre-
sent, when they are at home, five
different families and, of course, it is
as true of us as of anybody else that
we have each always a way of doing
things and the ways are not by any
means alike in each of our homes.
Coming together with our established
habits and ideas of running things it
would be natural for some friction o
arise. However, we are living in beau-
tiful harmony and having a mighty
good time.”

A little boy some years ago, in a
family which I know very well, stood
at the window looking out and his
older brother came into the yard on
his way home from school. The small
boy laughed as he saw him and turn-
ing to his grandmother said, “There
comes a good boy,” and his grand-
mother enquired, “Why do you call
Herbert a good boy?” and he replied,
“Because we get along together so
well and because I let him and he lets
me.” Many times I have thought
what a fine philosophy is contained in
these observations of the little lad and
if it could be carried into every house-
hold the mater of living together
beautifully would be simplified and
glorified. A bit of applied wisdom of
this kind would smooth many a rough
place in a household and accomplish
wonders in living sweetly and without
unnecessary friction. It touches the
field of practical morals and, if carried
out intelligently and sympathetically
is in itself religion with theology
eliminated.

I sat down at the table with a fam-
ily at one time and the blessing was
pronounced in formal language, after
which the head of the family began
in little fault finding ways to complain
of the things upon the table and I
could not help but think the blessing
was hardly accompanied by grace. In
many a household the prayer is utter-
ed each day in which occurs the
phrase “Thy kingdom come, Thy will
be done on earth as it is in Heaven,”
and it is so thoughtlessly said and
without any immediate application to
the ways of the home that it seems
almost a mockery and suggests that
there ought to be in such a place some
method of kindly “casting out devils.”
The kingdom ought to be sought,
through practice, in the right kind of
a home without wrangling and nag-
ging and unpleasant suggestions as a
part of every day experiences. The
atmosphere of many homes makes one
feel as if the kingdom had been boost-
ed out of the house beyond the thres-
hold and all done as carelessly and
thoughtlessly as if the prayer had
never been uttered.

The secret of living beautifully to-
gether is really an open one and not

MICHIGAN

difficult to find out and may be prac-
ticed without an overplus of self
denial; but there must be certain elim-
inations made and in accomplishing
this we can learn the vital influence of
practical religion. Fault finding gets
to be a habit. It may not be really
sinful because nothing bad is intended
and yet the habit, once acquired, car-
ries disharmony into a home as quickly
as by any other process.

Of most things that are done in a
house there is more than one good
way and insistence upon doing exactly
as one person thinks the one right
way is apt to ruffle someone’s temper
and lead to unpleasant and unneces-
sary acrimony in discussion. I have
known of heated controversy over the
best method of wringing a dish cloth.
Now, if perfectly honest, we know
there must be several ways to do it
and one just as good as another and
because one person has followed a
given plan and found it successful is
no reason why he should unpleasantly
criticize the cherished habit of some-
body else. While it is desirable to
cater to the different tastes of the fam-
ily it is a perfectly easy and workable
plan for the individuals to acquire a
habit of liking the same things and en-
joying them and at least not develop
the fault finding habit if things are
not made or designed just in accord-
ance with the ideas of any one mem-

‘ber. The habit of nagging a little

here and there along the way of life
is a most pernicious one and if prac-
ticed until it becomes a habit awakens
antagonism and acts like a poison in
a household.

One of the most unfortunate
weapons to use in connection with
differences of opinion that may occur
in a home circle is that of satire.
Nothing cuts more deeply or leaves a
more unpleasant scar. “I'll give him
what’s coming to him when I see him
to-morrow,’ expresses an attitude of
mind that impresses the outsider as
uncalled for, unnecessary and provoca-
tive of evil thoughts and unfriendly
actions. “Why didn’t you tell him
what you thought of him when he was
speaking so outrageously of your
friend?” was a query put to me one
day and I could simply reply, “What
would I accomplish by it; could we
be aided in friendly intercourse; would
we think more of each other; would
we be happier; would this method add
to the pleasures of life? In connec-
tion with a family living together these
little amenities of life graciously prac-
ticed, are of vital importance in mak-
ing for happiness which should be the
accompaniment of every household.
How much better it is to emphasize
the things that we agree about and
forget to put stress upon matters up-
on which we differ. Often times a
sense of humor comes in and settles
a matter in a beautiful way that might
be a source of grief in the household.

A minister and his family were sit-
ting at breakfast one morning and
after grace was said and the various
children and parents helped to the
first course in the meal the dominie
said, “The Apostle Paul,” when Jacob
broke in, “Dad, I didn’t have enough
cream on my oatmeal. Would you
please pass the pitcher?’ and Clara
followed by saying, “Mother, I wish I

TRADESMAN

could have a doughnut with my din-
ner when I go to school to-day,” and
George said, “Mom, there is a hole in
my trousers that will have to be mend-
ed before I can go to school.” Then,
during a lull, the dominie again said,
“The Apostle Paul,’ when mother
broke in and said to him, “Joshua, did
you bring home the clothes pins yes-
terday? and he replied, “I think I did.
Aren’t they on the refrigerator?” and
then William, the little one, spoke up
and said, “My high chair is too near
the table and I can’t eat well.” This
trouble being remedied the dominie
again said, “The Apostle Paul,” when
one of the children broke in suddenly
and asked if he couldn’t have a little
more oatmeal. This want was cared
for and the baby again said, “My high
chair is too far away now,” and after
the adjustment was again made the
mother said, “Well, Joshua, what
about the Apostle Paul anyway?” and
the minister laughingly replied, sin-
cerely, “I believe the Apostle Paul is
not wanted for a guest this morning
and I don’t believe it will hurt his
feelings if we leave him out.” A gen-
eral laugh went around the table and
no one was harmed and an event that
might under other circumstances have
produced friction was sidetracked and
the family illustrated through a sense
of humor a beautiful way of living
together.

I have noticed in church affairs an
unfortunate quality many times of
placing emphasis in the wrong place
and producing unpleasant and unkind
expressions and even with the name
“Christian” written over the edifice
many unchristian things develop under
its dome. So many times disharmony
can be avoided by thinking carefully
where it is best to place the stress and
avoiding expressions and statements
that antagonize and grow like a roll-
ing ball when the snow is in proper
condition for the gathering.

In teaching a child proper things,
the practice of using too many don’ts
and accompanying the prohib:tion with
a voice and action that provoke con-
troversy is far from salutary and often
acts as a fire brand in a household.
Elimination by substitution is better
through suggestion that will lead the
little one to forget the bone of con-
tention and find happiness in a new
thought. This thought might be fol-
lowed to advantage in many churches
where controversies seem to arise
without the slightest provocation. The
fault finding habit, the habit of mis-
construction and the tendency to
magnify difficulties creep into church
circles and make living together an
unpleasant experience.

It is pretty hard to practice Chris-
tianity in such a way as to avoid un-
pleasant controversies when we know
that people approach so many intrinsic
things in church affairs from different
viewpoints and neglect to consider the
way others may be looking at the same
utterances; and again it is so difficult
for us with our easy methods of ex-
pression to live up to the things we
say we believe and want to do.

I listened, not long ago, to a Sun-
day school superintendent’s talk on
pacification in which he emphasized
strongly the objections to war and
war preparations and anything con-

March 17, 1926

nected with military operations that
would indicate an expectation of war,
following which he announced as the
next song, “Onward, Christian Sol-
diers” and it was followed by ‘Hold
the Fort,’ unconsciously bringing in-
to the Sunday School expressions of
militarism that were taken from war-
like processes and which unconscious-
ly became a part of the religious
tuition.

In living together and practicing the
habits and formalities of life which
naturally come into the circle of either
family, church or neighborhood we
need to be mighty careful about. ex-
pressing our thoughts and beliefs and
when controversial in character, toler-
ance and kindliness may be the way
to “overcome evil with good.”

There is a citizen of Grand Rapids
who drops into my office quite often
and I try always to be courteous to
him, but in our conversation, because
of my relationship to city affairs, he
usually turns the conversation toward
the management of city governments
and always is in a fault finding mood.
He tells how money could be saved ii
his method had taken the place of the
one used by the city and accuses the
city of profligateness. He doesn’t
know, because this has become a habit
with him, how unpleasant he makes
things for one who takes the contrary
view and forgets that we ought in
every possible way to support the city
government and sympathize with its
endeavor to solve the problems as they
come along day after day. I said to
him one day, “Fred, I wish you could
come in to my desk some time and
tell me how well the city has built a
street or adjusted a curb or laid a
sewer or removed a tree. It would
be an innovation that would give me
the keenest pleasure and I don’t be-
lieve it would hurt you to look around
and see how well the city is doing
some things and express your sym-
pathy in what the government is try-
ing to do. He expressed astonishment
that I thought him a fault finder and
I had to reiterate to him many of the
things he had expressed from time to
time in order to show him that he was
developing into nuisance as an offen
sive critic.

The attitude of sympathy and help
fulness and willingness to make sac
rifices and excuses in many instances
make for happiness in a city house-
hold and the members of the city gov-
ernment who are really trying to do
the very best they can will feel in this
sympathy an expression of willingness
to aid and support that inspires them
to live up to the best that is in them.

Living and learning to live together
properly’ in a municipality requires
some genius and self sacrifice and
tolerance, but it is well worth doing in
accomplishing the results we all de-
sire.

I have often thought when I have
read the proceedings of Congress that
in National affairs if an honest at-
tempt was made by different factions
to live together harmoniously and give
and take, following out the philosophy
of the little boy I quoted earlier in this
article, how much better we would get
on in our affairs. One of the mean-

est and most unfortunate things that
can happen in connection with inter-

 

 

March 17, 1926

national affairs is the attributing of
one nation to another pernicious ulter-
ior purposes. Earl Gray, in his ad-
mirable autobiography, brings this out
very strongly and indicates his thought
that in a majority of instances where
representations of this kind are made
they are entirely without foundation
and make for unhappiness and _ acri-
monious discussions which lead to
ugly controversies and often to war.

How often it is true that in a neigh-
borhood troubles arise from imputing
bad motives without any foundation.
Thus strife often takes the place of
pleasant association and usefulness
when if people had learned the lesson
of properly living together they could
make of every neighborhood a delight-
ful society of kindliness and service.

In closing this brief contribution
permit me to name five points of vital
importance in connection with har-
monious living in a household, a com-
munity, a nation and in international
relationships:

1. Always emphasize the things
that make for harmony.

2. If you cannot say good, kindly

ys ’ y;
helpful things, keep still.

3. Cultivate and employ a sense of
humor in overcoming difficulties and
preventing controversies.

4. Refrain from accusations of bad
motives when differences of opinion
develop.

5. Remember and practice the in-
junction, “The soft answer turneth
away wrath.”

Charles W. Garfield.
_ Oo >
Whither Are We Drifting as a Nation?

Grandville, March 16—‘The aban-
donment of 30,000 rural churches, to
which our attention has often been
drawn, is viewed with alarm.”

Thus a very prominent literary jour-
nal of the day.

Even so, yet there is no word of
warning sounded because of as many
and more deserted rural temples of
learning, known as the country school-
house.

Which is the more serious trouble,
think you? They are both serious
enough under any light you may view
them. Can we lay the trouble to the
growth of swift locomotion by auto-
mobile throughout the land?

No doubt auto travel has had-a
tendency to wipe out rural churches.
It is so easy to jump into a lizzie or
Emousine and go scudding across to
town—and to church?

How much of this is done?

The exhilaration of riding oft times
breeds discontent of church matters.
Out in the wide expanses of nature
has a more powerful influence than all
the man made sermons in the universe.
When we are told that this is progress
and that things that once were are
forever of the past no doubt we ought
to be satisfied with what is and let
past ideas go hang.

People ride many miles to go to a
movie show. Few ride far to attend
divine service. Why is it? Have
modern conveniences done away with
religious thought and desire for com-
munion with the Most High?

It mav be so, and yet there has been
no modern contrivance produced that
does away with the cemetery and a
last good bye to all things earthly.
Rich and poor alike, great and small,
all bow to the last call, and no me-
chanical device has been able to cut
those long columns of obituary nolices
we see in every daily newspaper.

Do not these obituary columns
preach to the heart of mankind the
necessity for fulfilling religious ob-
ligations? Death and taxes cannot be
dodged. Rural places of worship may

MICHIGAN TRADESMAN

go out of existence, city churches may
loom larger each year, but the simple
country grave yard is still with us as
well as the more finely fronded ceme-
teries of the town.

There is something out of joint in
a community when they cease to re-
member their creator and make pleas-
ure and jazz playing their chief end in
life.

It is easier for a camel to go through
the eye of a needle than for a rich
man to enter the kingdom of heaven
or words to that effect. Now what
answer are we going to give to this?
Rich and poor alike come to the same
landing from which all must depart
for that unknown world beyond.

Is it not a serious matter when 30,-
000 churches close their doors and give
the audience rooms over to bat and
owl? Churches and schools are as
necessary to this world to-day as at
any time since the dawn of creation,
yet we are discarding both in the
country, teaching our rural population
that to seek education and soul salva-
tion they must repair to town institu-
tions and let the country buildings for
public utility go to the dogs.

Is this right, is it sensible? Must the
rural population find education and
surcease from soul troubles away from
the broad meadows and forests of
summer land?

Modern life is fast and furious, seek-
ing the shekels of gain rather than the
sweet contentment of home and rural
surroundings.

So many churches abandoned and
so many red schoolhouses adorning
the hills of the broad countryside given
over to solitude and decay are sad
commentaries on the instability of our
free institutions for whch our an-
cestors fought in the days of the Rev-
olution.

This Nation must cease its mad
revel in pursuit of earthly pleasure;
must turn square about and go back
to sensible practices if it expects to
retain its proud position as the most
desirable country for home and church
on the face of the earth.

Those thousands of rural churches
have been abandoned because of the
rank materialism which is creeping
over America, as a serpent creeps up-
on its prey. A Nation which aban-
dons religious principles for jazz music
and Charleston twists and jigs will
find its best days of the past, and the
beginning of slow but sure disintegra-
tion.

The schoolhouse, too, stands with
the church. That must be recalled in
all rural neighborhoods, which, if
done, will serve to revive interest in
higher things than a mere round of
earthly bedevilment which so holds a
grip on our young people of to-day.

It is not necessary that church and
school should unite, and yet a school
without any religious teaching seems
hardly up to the mark.

Central schools; central churches.

Can we afford to destroy the rural
modes of education and religion to
please a centralized system ,which
judging from results, is making any-
thing but a Christian country of
America?

There is certainly something wrong
in our country when we see thousands
of places of worship going to decay
while a mad race for pleasure abounds
on every hand. There is such a thing
as legitimate pleasure. Are we having
that now? The vast strides of crim-
inal debauchery testifies to the fact
that the downfall of religious thought
is having its effect, an effect that spells
National disaster such as that which
befell ancient Rome.

It seems to the writer a sad mistake,
this abandonment of _rural churches
and schools to make a holiday for the
larger edifices of the towns and cities
of the land. Old Timer.
o-oo

Fight the direct seller with his own
ammunition—with better salespeople,
with better service, w.th closer contact.

Take the public into your confidence.

 

 

17

 

 

 

 

 

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18

DRY GOODS

Michigan Retail Dry Goods Association.
President—Geo. T. Bullen, Albion.

First Vice-President—H. G. Wesener,
Albion.
Second Vice-President—F. E. Mills,
Lansing.
Secretary-Treasurer—H. J. Maulrine,

Battle Creek.
Manager—Jason E. Hammond, Lansing.

The Hat of the Hour.

An item of interest in last-minute
news of French millinery develop-
ments is that of the recent success of
high, flat-top crowns. In view of the
continued efforts of the past three
seasons to bring this Directoire deri-
vation into popular aceptance, its
rising vogue is attributed to the un-
tiring efforts of Agnes, Reboux and
Talbot. These authorities sponsor the
contour in question in conjunction
with innumerable versions of towering
draped crowns with the high line
moving toward the front, according
to a bulletin issued yesterday by the
Retail Millinery Association of Ameri-
ca. They also sponsor the high-crown
sailor.

“Plain and quilted taffeta, a new
featherweight velvet and lustrous gros-
grain are the preferred fabrics flor
these specialties,” continues the bulle-
tin. “A revival of top-trims is also
noted. In general, the well-defined
trend is toward the flattering line,
which serves to revive a soft upward-
rolling brim from side to front on
sports and tailleur types. The beret
holds well, and is made a matter of
renewed interest in unusual embroid-
ered versions. Straws currently favor-
ed are a new ‘matting,’ leghorn, tuscan,
varied lace straws, and the ‘knitted’ or
crocheted styles.

“A decided trend is that of three or
four-tone degrade ribbon hats. Black
and navy garnished with brilliant
ribbons in ombre or boldly contrasted
shades, are gaining in importance.
Among the many effective uses of rib-
bon are braided ribbon crown bands,
fringed ribbons, painted, hand-blocked
and those showing new porcelain em-
broideries and paillette bandings.

“The hat of the hour, however, is
the huge picture model as shown by
Georgette and Reboux, and conspicu-
ously flower trimmed. Taffeta, sheer
crepe and velvet-edge brims are top-
ped by lace straw crowns in the fine
crochet thread effects. Many novel and
beautiful floral trimmings are placed
upon the upper or under brim, or at
the base of the crown.”

— soe f—_
Underwear Makers Need Orders.
The “inside story” of the present

situation in the underwear trade does”

not seem to bear out the rosy reports
that have issued from various sources
lately. To begin with, it is said by
one of the best-posted men in the trade
that the general average of sales of
heavyweight ribbed and fleeced under-
wear does not exceed 30 per cent. of
the Fall season’s full volume, when at
this time of the year, ordinarily, about
65 per cent. of the season’s production
would have been disposed of. Consid-
erable pressure is being made on job-
bing buyers by certain mills in order
to cover production during the April-
June quarter, although there has as
yet been no price cutting, while other
mills are open to accept quite a bit of
business for production from Septem-

MICHIGAN TRADESMAN

ber on. For Spring delivery a fair
demand for lightweight ribbed goods is
reported, with balbriggans quiet. The
bright spot of the Spring season so
far has been the business done in nain-
sook underwear of the “athletic” va-
riety.
—_»++>——_
Novelties For Applique Use.

Hand-painted art motifs to be ap-
pliqued to millinery, dresses and other
decorative uses are being featured by
a well-known lace firm here and are
having a strong vogue, according to a
representative of the concern. The
motifs are made on a Schiffli machine
and are stitched with metal thread, the
patterns being painted by hand. The
latter are unconventional floral effects.
The merchandise wholesales at $9 to
$10.75 per dozen. The same firm is
also stressing “art parts” or lace pieces
to be cut out and appliqued to a va-
riety of garments and other articles,
including bed spreads, scarfs, pillow
shams, napkins, bridge sets, art linens,
etc. The laces are Oriental net, Irish
venise, drawn work venise and em-
broidered linens. The designs are
aried and include medallions, motifs
and edges and can be combined with
linens, net, linene, rep and other ma-
terials for interior decoration.

—_——_» 2.
Shoe Sales Gaining Fast.

About the only change there has
been in the shoe trade in the last week
has been the development of an even
more active demand than had been
previously reported. House sales, in
particular, are picking up with the
local jobbers, and mail and road or-
ders continue to come in well. There
is every indication now that, barring
unforeseen happenings, the current
season’s sales total will run well ahead
of last Spring’s, in spite of the earlier
coming of Easter this year. Little
change in the character of the demand
has come about of late, but it was said
yesterday that with the advancing sea-
son the call for colors in women’s
footwear is increasing. This was said
to be true both of calf and kid, with
the so-called blond shade continuing to
lead. The demand for men’s and boys’
shoes still runs strongly to blacks and

light tans.
—_—___ 2 oe -——

Quiet Demand for Dress Woolens.
The immediate delivery demand for
women’s wear and worsted fabrics
continues to be centered on lustrous
worsteds, tweeds, twills, cheviots and
some of the higher grade cashmere
weaves for sports wear. The business

being done consists of reorders on

numbers which the cutters-up have
found to sell well in finished garments.
So far there has been no marked in-
dication of any shortage of desired
fabrics due to the delayed deliveries
occasioned by the disturbances at two
leading mill centers. The garment
trade has not become excited over the
situation to any degree, feeling that
when they need the fabrics they may
be obtained.

 

For Quality, Price and Style

Weiner Cap Company

 

 

Grand Rapids, Michigan

May Unite Toy Exhibitors.

Reports are gaining strength in the
local toy trade to the effect that, be-
cause wholesale buyers of playthings
are not entirely satisfied with the
present methods of offering merchan-
dise by the out-of-town manufacturers,
there may be a change in the future
manner of conducting toy fairs in this
city. During the season just closed
three different fairs of a temporary
nature were held and a fourth was
made up of manufacturers with per-
manent offices here. Buyers, it is un-
derstood, did not think kindly of this
arrangement, although in all cases the
exhibiting manufacturers were well
patronized. More than one buyer ex-
pressed the opinion that it would be
much better if all the showings could
be held under a single roof, and rumors
are abroad that a movement to this
end is probable—New York Times.

———~+2s—_
Advises Tightening of Credit.
Warnings are being sent to the en-
tire membership of one of the most
prominent trade associations in the
woman’s wear field against the con-
tinuance of liberal credit to retailers
in sections of the country where land
booms have been under way. The
credit division of the organization in
question has been urging caution in
granting credit to such retailers for
the last six months, following a care-
ful enquiry into conditions surrounding
the boom territories, but it has now
been decided to issue a general warn-
ing against unfavorable reactions from
too liberal checking. At the same
time, however, the association is ad-
vising its members to give all the
credit help possible, with safety, to re-
tailers in the district until recently tied

up by the anthracite strike.
—_—_»2
Notion Orders Show Gain.
March orders for notions are said
to show some improvement over the
lull during the latter part of last
month. The silk and cotton thread
producers are credited with doing a
good business. In metal notions there
is no great amount of activity, with
the exception of safety pins, which are
having a good call. The demand for
rubber goods continues active. Fancy
rubber tea aprons are selling well,
while there is a distinct gain in the
orders placed for dress shields. The
latter are said to be coming back be-
cause of the vogue for long sleeves
and more fitted garments.

March 17, 1926

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March 17, 1926

_WOMAN’S WORLD

Checking Up On Our Conversation.
Written for the Tradesman.

Mind I don’t mean checking our
conversation. Conversation doesn’t
always need checking—it may need

encouragement and_ stimulation  in-

stead. But we do need to check up on *

our everyday talk and know what it
is like. Many of us go on year after
year, talking too much may be, talking
too little perhaps, committing colloqui-
al sins that we long since should have
repented of—never giving thought as
to the quantity or the quality of our
ordinary conversation.

This is an age of tests and examina-
tions. Mechanisms and buildngs must
show proof of having correct construc-
tion and requisite strength As a safe-
guard to health many persons now un-
dergo a physical examination every
six months. Intelligence tests are be-
ing applied with a view to determine
the proper school work for each child
and the studies or occupation suited to
a young man or a young woman. To
secure any one of these various tests,
one has only to go to the right per-
son.

But how are we to get a tryout of
our own talk? Of course we are not
referring here to oratory or salesman-
ship or to any other kind of profes-
sional speech, but only to plain, in-
formal conversation.

A bright woman who had in some
way gotten the idea that she was talk-
ing too much asked her husband about
it. “Well, you talk by spells,” was the
reply. Why was it that she herself
didn’t know that her chat was inter-
mittent—excessive sometimes, insuffi-
cient at others? Isn't it true with
many of us that our talk is so charged
with our own thoughts and emotions
that we don’t realize what it is like?

Doubtless it sometimes occurs to all
of us that the scientific way to improve
conversation would be to have exact
phonograph records made of conver-
sation as it is. In a moment of desper-
ation, when we have been compelled to
listen to the countless repetitions of
stock words and phrases that feature
the talk of a very dear acquaintance,
or the involved and long-drawn-out
style of some rarely good friend
whose only fault is her way of speak-
ing—we find ourselves thinking how
it would benefit these good people if
they could hear their talk as it is, com-
ing from a music box, and know it for
their own.

But further thought convinces us
that this idea, promising as it may
seem on the instant, is utterly imprac-
ticable. No one would talk like her-
self if she knew a record was being
made. And what would destroy friend-
ship faster than catching talk when the
talker is unaware? The plan may as
well be dropped. Can it be that our
friends ever dream that an applica-
tion of the phonograph idea would
help our cases?

As to asking our intimate friends
about our way of talking—they may
want to stay our friends and may care
too much for us to be willing to tell
us frankly our conversational failings.
They would be likely to take it that
what we want is not criticism but flat-
tery—to be told, not how we may bet-

MICHIGAN TRADESMAN

ter our present mode of speaking, but
how excellent that mode is now.

From the casual remarks dropped
by plain-spoken members of our own
families we may gain valuable hints.
If those who are near to us are given
to rubbing things in, one must not be
too painfully sensitive to their little
jokes, but truth-telling indications are
never to be disregarded.

Most of all we must learn to listen
in on ourselves. Of course this can’t
be kept up constantly when one is
just beginning to observe the quality
and manner of one’s own talk—it
would be too much of a strain and
might result in awkward silences, But
just often enough let us take the time
and trouble to notice what our talk is
and how it sounds.

Very likely great surprises are in
store for us—humiliations perhaps, but
let us be fair and honest with our-
selves. Ignoring our conversational
failings will serve only to intensify
them. We can’t make over our talk
all at once, but little by little the need-
ed changes may be brought about.

A pleasing tone of voice, a clear,
fairly correct, easy and expressive use
of language, are most desirable con-
versational tools. They have to do
with the manner of one’s speech. The
matter is of the mind and spirit.

Disheartening it is at first to note
how easily conversation falls to the
level of mediocrity or below. If we are
not guilty of such lapses ourselves we
find that some of our friends make a
practice of picking their acquaintances
to pieces, or of telling minutely about
ther bodily ailments, or of running on
regarding real or fancied wrongs. The
correction of this tendency will not
only improve the talk, but will lift to
a higher level the mentality and the
spirit that are back of the talk. As
many interesting and inspiring sub-
jects for conversation as are to be
found, it is a pity to let the interchange
of thought descend to mere drivel.

The next step after finding what

“our conversation is like is to observe

how our hearers react to it. This is
not saying that one should talk for
effect. Nor is it to be laid down as a
rule that nothing unpleasant or that
clashes with other people’s views and
prejudices is to be uttered. Such a
mandate can be observed only in most
formal social intercourse. In the home,
the store or the office, there must be
the expression of conflicting opinions.

But we should watch and see wheth-
er our mode of speech is wanting in
tact’ and in consideration for others,
and whether it arouses needless an-
tagonism. If we find that it has these
faults, the remedy is to cultivate a
genuinely friendly feeling toward our
associates, and a manner that is genial
and conciliatory.

In the home Father and Mother
shouldn’t hand over the conversation
to the boys and grls. The youngsters
should have their part in it, there
should be no undue repression. It is
better in every way that their thoughts
and feelings should come out in a
wholesome manner, but inasmuch as
the parents should hold control in all
things, they are the ones to establish
the standards of talk. Unwritten, even
unspoken these standards may be, but
these decide whether the general level

of conversation is to be high and
whether gossip and ribaldry and pro-
fanity are to be taboo.

The woman who is a real mother
in the higher senses of the word has
a work to do in observing the talk of
her sons and daughters as carefully
as she does her own. ‘There is the
same wide range to cover—a range
that includes everything from the use
of language to the subjects that en-
gage the inmost thoughts and the im-
pulses and motives that dominate the
actions.

To do this well she must do it so
sympathetically that she will not be
regarded by her boys and girls as a
critic who is on the lookout to note
every trivial error in speech, but in-
stead as an inspiration and a helper
to the attainment of all better things.

She will not expect her young folks
to think the same thoughts or to talk in
the same way as the young folks fa
generation ago, although the real dif-
ference between the two viewpoints
may not be so wide as some imagine.
She will not frown upon a little slang
when it is apt and telling, but she will
try to show that the excessive use of
all the latest jargon of the street is
tiresome to the hearer, is apt to be
a forced attempt at smartness, and
inevitably results in a crippling of the
powers of good English expression.

By her private counsels with each
son and daughter she will lead the one
who is overready in speech and who
would be inclined to monopolize the
conversation, to the exercise of a wise
self-restraint. She will encourage the
taciturn or bashful member of the
family to talk more freely.
presence and her example she will
teach many things about talking that
she may never directly put into words.

The children who have grown up
in a home where the conversation is
really good, spontaneous,
sparking with humor, filled with kind-
liness, reflecting the thinking of well-
trained and well-stored minds, and it-
self provocate of thought—these boys

 

By her

enjoyable,

and girls have a most valuable kind of
education, a training that in later life
hardly can fail to add greatly to their
usefulness and their enjoyment.

Ella M. Rogers.

—_+>- > ___
Summer Season to Start May 17.
May 17 has been selected as the date
for the general opening by retailers of
the distinct season for Summer ready-
to-wear, according to announcement
made by John W. Hahn, director of
the National Garment Retailers’ As-
sociation. This date, it is believed, will
allow the retailers plenty of time to
do their anticipated good business in
regular Spring merchandise in April,
without conflicting in any way. It is
also far enough away from the open-
ing of the wholesale Summer season
on April 20 to permit both the whole-
salers and retailers to carry out their
plans for the new season. The dis-
tinctive Summer colors will be select-
ed to-day at a joint meeting of retail
representatives, garment manufactur-
ers and the Textile Color Card As-
sociation. A committee to select ex-
hibitors is at work. About 100 gar-
ments will be shown by some thirty
exhibitors at the Summer style show
at the Hotel Commodore, New York,
on April 20.

19

   
 
   
   
         
      
        
          
      
   
   
   
   
   
   
   
       

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20

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—C. G. Christensen.
Vice-President—Orla Bailey, Lansing.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

 

Some Salesmen Get the Cream.

The wholesale grocer’s salesman is
certainly the master of his own fate
when he gets out among his retail
customers. A salesmanager sums up
this situation as follows:

“If your business is on the profit-
able lines, the credit belongs to you.
If the bulk of your business is on
staples and non-profitable items, it is
largely your own fault. Every retail
grocer you call on handles a lot of
staples and other unprofitable lines.
These very same retailers also handle
items that show a good profit. Now,
it’s strictly up to you which class of
business you are getting from the re-
tailer.

“Some of our boys are always work-
ing on the profitable items and are get-
ting the cream of the business out of
their territories while others are getting
the very skim milk. Many salesmen
feature these staples at cut prices so
that the salesman who works mostly
on staples has a dickens of a hard
time to earn a living. On the other
hand, if you get a man’s canned goods
business as well as other profitable
items, you will make money for your-
self as well as for your house.

“There is other trade besides the
grocer merchants in your territory
from whom you can get a good volume
of business and they are hardware
dealers and druggists. These people
handle many items which you sell. Use
your spare time to good advantage.
Don’t waste any time that can be put
to good use.

“In going over list of sales, we no-
tice one thing, and that is, that oc-
casionally you sell a man once and then
you don’t sell him for two or three
months. It is the man you sell trip
after trip that counts; so try to comb
your territory thoroughly and work it
so you get all that i. possible. We
must have business from every mer-
chant in your territory. We have the
goods and you are out to sell. Try, in
1926, to go after the profitable end of
the business in your territory.”

—_~+++—_.
Flavoring Extracts May Become Ex-
tinct.

The President of the National
Flavoring Extract Manufacturers’ As-
sociation, Fred S. Rogers, has serious-
ly warned his members that unless
they take better care to keep flavoring
extracts from being used as illegiti-
mate drinks, the industry would be
destroyed in a short time.

We have a copy of the statement
President Rogers recently sent to the
leading extract manufacturers of the
country. A part of it appears below.
It is written apropos of the fact that
the Government recently forbade the
sale of ginger tincture, which has fre-
quently been used to violate the Vol-
stead act:

The fact is, that, despite most splen-
did work on the part of the Legisla-
tive Committee, the Government car-
ried through its determination to put
ginger on the prohibited list.

Looking back to the time when the
Volstead Act was inaugurated, I be-

MICHIGAN TRADESMAN

lieve there was more of a sense of se-
curity with regard to this one item
then than we can reasonably feel with
regard to all other of our manufactur-
ed items at present.

Unless manufacturers throughout
the country watch their step very care-
fully indeed and frown upon and stifle
any perverted use of flavoring extracts,
it is sure to follow that more and more
of our items will be placed on the pro-
hibited list.

I sincerely urge every member of
our association—and hope that he will
impress upon other manufacturers
who may not be members as he gets
opportunitv—that the industry is seri-
ously threatened with extinction, if,
through carelessness, complacency, or
design, flavoring extracts are shipped
in such inordinate quantities or to
such concerns as would naturally ex-
cite or arouse suspicion as to legitimate
use. Every sales manager, credit man
or other officer who passes upon Or-
ders should be impressed with the
necessity of careful scrutiny of all or-
ders that come in, to the end that can-
cellation should be made on any item
which would seem to be drifting to-
ward perversion rather than legitimate
purpose. If the Government (under
the Willis-Campbell Act it has the au-
thority) arbitrarily shuts off one item,
it can go on doing the same thing with
others until the industry is paralyzed.

— +2 >—__—__

Oleo Wins in Wisconsin.

Wisconsin has definitely decided to
appeal from the decision of the Circuit
Court for Dane county declaring its
new margarine law unconstitutional,
according to the Attorney General of
the State, and the case will go to the
Supreme Court of the State for con-
sideration.

Last winter the Legislature of Wis-
consin passed a law making it illegal
to use milk or milk products in the
manufacture of margarine, although
milk and milk products are wholesome
foods.

Wisconsin is the leading State in
output of dairy products. The food
product against which the law was di-
rected competes, even in Wisconsin,
with the best products of the cream-
eries. How greatly the law would in-
terfere with the housekeeping prac-
tices of Wisconsin women is illustrated
by the fact that about 10,000,000
pounds of oleomargarine are shipped
into the State and sold there annually
in addition to more than 4,000,000
pounds manufactured there. Naturally
the manufacturers felt that neither
they, nor the users of the product,
many of whom are the farmers who
sell their own milk to the creameries,
were being given a square deal by the
law. Consequently they asked the
court for a temporary injunction re-
straining the Wisconsin State Dairy
and Food Commissioner from enforc-
ing the law until its constitutionality
could be tested and it was granted.

Manufacturers of margarine con-
tended that the law was unconstitu-
tional, and the Wisconsin Court of
First Jurisdiction in Equity says that
the manufacturers are right.

——_2->—___

Golf is a great game to play, but
before taking it up, consider whether
you can resist the temptation to neg-
lect your business for a sport you are
fond of.

—_~+2s—_—_.

The bigger the business, the more
of a compliment you pay to customers
by giving them the attention of the
proprietor.

March 17, 1926

 

 

 

 

 

BEGIN NOW

It is not a bit too early to make your plans for the N. A. R. G.
Convention at Rochester, June 21-24. The Wholesalers and
Food Brokers meet with the Retailers this year and there
should be much valuable information derived from the ex-

change or ideas.

Write to your local chairman to count you in.

FLEISCHMANN’S YEAST
The Fleischmann Company
SERVICE

 

 

 

 

 

 

 

    

   
     
    

At
Every Meal

 

is Delicious cookie-cakes and crisp

HEKMAN’S appetizing crackers — There is a

Sake-Cakes ' Hekman food-confection for every
meal and for every taste.

e man Piscuit Co

 

 

 

  

Grand Rapids.Mich.

 

 

EAT SPRING VEGETABLES

This is the season when fresh green Vegetables such
as Spinach, Carrots, Beets, Cabbage, etc. are in
greatest demand. ‘Take advantage of this demand

and order liberally. Prices are within reach of all.

Grapefruit and Oranges are at their best now.

The Vinkemulder Company

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

M. J. DARK & SONS

GRAND RAPIDS, MICH.

 

Receivers and Shippers of All

Seasonable
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March 17, 1926

MICHIGAN TRADESMAN

21

 

_MEAT DEALER _

Economy in Using Frozen Meats.

Almost any housewife will buy meat
that has not been frozen in preference
to meat that has. In this she is choos-
ing what is freely conceded to be a
better product, providing it is strictly
fresh at time of sale. There is a rea-
son, however, for freezing meat that is
sound and practical in every way, since
there are periods of plenty and periods
of scarcity in the meat industry as in
many other food industries. Only a
comparatively small percentage of the
meats sold in the United States is
frozen previous to sale, leaving poultry
out of consideration for the present.
That small percentage, however, is
often frozen to prevent an overloaded
market from reaching complete de-
moralization when meats would have
to be sold for below the cost of pro-
duction. When any product is sold
below the cost of production it is not
good for anyone, looking at the condi-
tion in a reasonably broad way and
considering the temporary advantage
to consumers as one that will be
rased by later higher costs when pro-
duction has grown less as a direct re-
sult of the former producer loss. The
length of time meat is held in a
freezer has a great deal to do with the
satisfaction derived from its later use.
If it has only been frozen for a relative-
ly short time, say three or four months,
and if it was frozen while strictly fresh
and if the freezer was free from odors
and held at even and proper tempera-
ture it would require the ability of an
exceptionally adept expert to deter-
mine the fact on the dining room table.
From a standpoint of practical use
there would be no discernible differ-
ence between it and meat that had nev-
er been frozen at all. Present meth-
ods of holding meat in cold storage
for long periods, several months to a
year. or even longer, do not prevent
loss in flavor and consequent loss in
desirability. Experiments have seemed
to show that if meat is held for a long
time employing a method that excludes
air no change is manifested that lessens
the value of the meat. This method
employs glazing, but no general ap-
plication of this method is in use. If
meat has been frozen and if it shows
every indication when defrosted of hav-
ing been frozen strictly fresh no one
should hesitate to eat it, but if it does
not the housewife is justified in reject-
ing it. Since meat is usually frozen at
its lowest market value, frozen meat is
usually sold for less than fresh. Here
lies economy for the housewife.

— seo

Making a Meal of Beef Ribs.

When you order your roast beef for
the Sunday dinner. and have the bones
removed, the butcher usually asks
whether they are wanted or not. Quite
frequently the housewife does not take
them and they go into the bone box,
netting the butcher only a very small
amount. It is quite possible to use
these bones to good advantage for the
Saturday night dinner if they are re-
moved by running a knife under them
in a flat way when the roast is boned,
instead of taking each bone out by
itself, as is done in most cases with
little or no meat left on the ribs. There

is no important loss to the roast in
taking these bones out with a knife
run under them, since the meat be-
tween the ribs is always somewhat
ragged when each bone is taken out
separately and does not present so
good an appearance when the roast is
sliced on the table. Of course it is
necessary that the ribs should be strict-
ly fresh when the bones are to be used
as here described, but it is a good
thing to see that this is so in any case.
The ribs should be cut about three
inches long and each separated from
the whole set with a knife. This will
leave a fair amount of meat on each
rib and they will be like flat ribs of
pork in regard to cut. Use carrots,
turnips, chopped onions, some gravy,
salt, pepper and mashed potatoes in
preparation and serving. Dice the
turnips and potatoes; place in a stew
pan with the gravy and season to taste.
Stew very gently until the vegetables
are tender and serve with a border of
mashed potatoes. It will require about
three quarters of an hour to thorough-
ly cook. Another way to prepare the
ribs is by sauteing them, after which
the mashed potatoes can be served with
the bones and the other vegetables
boiled whole, seasoned with salt, pep-
per and butter dressing. A flour gravy
can be made from the fat in the pan
the meat is sauted in and this will be
found, on the whole a very appealing
dish. Of course, the ribs can always
be used for soup stock, even when
boned free of meat, and considering the
goodness of the rich soup the ribs
make, it seems strange that they should
not always be taken home. Even
when the roast is cooked after the
bones are removed they add to the
flavor, in the opinion of many cooks,
when they are allowed to remain in
the pan with the meat while roasting.
This is well worth trying.

——_—_o---___

The world to-day is looking for men
who are not for sale; men who are
honest, sound from center to circum-
ference, true to the heart’s core; men
with conscience as steady as_ the
needle to the pole; men who will stand
for the right if the heavens tatter and
the earth reels; men who can tell the
truth and look the world right in the
eye; men who neither brag nor run;
men who neither flag nor flinch; men
can have courage without shouting to
it; men in whom the courage of ever-
lasting life runs still deep and strong;
men who know their message and tell
it; men who know their place and fill
it; men who know their business and
attend to it.

President Coolidge’s reasoning with
Republican Senators on the Italian
debt settlement appears to be having
the desired effect. Though they should
know it already, he shows them that
payment of war debts is a domestic
as well as a foreign issue; that it has
a direct bearing upon tax reduction;
that it is tied up with the whole scheme
of National economy. And it is not
only a question of payments from
Italy; the attitude of the Senate in-
jures the prospect of an agreement
with France also. Does the Senate
care to take the responsibility for
blocking another tax reduction in

one. The Senate does not.

 

 

Sold From Coast to Coast

 

Originated and Made Only by
NATIONAL CANDY CO., INC.

PUTNAM FCTORY

 

 

 

 

 

 

A good seller
A splendid repeater

HOLLAND RUSK

AMERICA’S FINEST TOAST

Place your order today
All jobbers

HOLLAND RUSK CO., Inc.
Holland, Michigan

 

 

 

 

 

 

 

 

Automatic
4451

Bell Main Phones

236
WHOLESALE

EE

Distributors of PINE

FIELD

TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Street
GRAND Rapips, MiIcHIGANn

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturere of
SET UP and FOLDING PAPER BOXES

G KR AN D R A FPEP Ss Mt ¢c¢ HT

 

G A N

 

 

Dealers with Vision
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22

HARDWARE

Michigan Retail Hardware Association.
President—George W. McCabe, Petos-
kev.
Vice-President—C. L. Glasgow, Nash-
ville.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

Bringing Women Customers To the
Hardware Store.
Written for the Tradesman.

A statistically-minded friend told me
the other day that women do more
than 85 per cent. of the buying for the
home. There can be no doubt that in
recent years women have done a
steadily increasing portion of the buy-
ing in hardware stores; but even now
the percentage of buying by women is
probably below 50 per cent., though
greatly improved over the state of af-
fairs even twenty years ago, when the
hardware store was, almost exclusively
a man’s store.

In those days no hardware dealer
thought seriously of catering to fem-
inine trade, or of making his store at-
tractive to women. In the interval,
the increasing attractiveness of the
hardware store has been reflected in
an increase in feminine trade. from
which it is a logical inference that a
first step to capture the feminine trade
is to make your store attractive to
women.

We no longer need to argue the de-
sirability of interesting women in the
hardware store. They are interested
in home furnishings, from a range
right down to a mousetrap; whether or
not they do the actual purchasing, in
anything that concerns the home itself
they have the final say; they must be
consulted in regard to the house paint-
ing job—and so forth. The question
is, not “Shall we cater to the women?”
but “How are we going about it?”

In general, women pay more atten-
tion to newspaper advertising, or to
printed matter of any kind, than do
men. They read advertisements more
carefully. The dry goods and depart-
ment stores, catering very largely to
feminine customers, have educated
them to read advertisements. :

Any printed matter for women must,
therefore, be more detailed and specific
than for men. Yet even the men now-
adays are not satisfied with general
statements about the goods offered,
ending perhaps with “Call and let us
quote prices.”

Although women, as a rule, are more
easily convinced than men, they want
to know exactly what you offer and
the price, so that they will be sure to
identify the article when they come
in to see it. Assurances that your
prices are as “low as the lowest” or
“from a dollar up” do not appeal to
women at all.

To catch the interest of women you
have to make your printed advertising
specific. Not merely name the article,
but give a condensed description. It
is easier to say definite things about
a specific article than to coin high-
sounding phrases about nothing in
particular.

Naturally, it pays to advertise the
goods that appeal primarily to women.
There are really few things in a hard-

ware store that a woman could not _

purchase as well as a man. She might
not pick out a carpenter’s hammer or
saw; but she can buy these articles for

MICHIGAN TRADESMAN

BROWN &SEHLER

COMPANY

“HOME OF SUNBEAM GOODS”

use about the house quite as readily as
her husband.

Therefore, it seems a pretty good
plan to advertise the medium-priced,
general purpose hammer in your cir-
cular or newspaper advertisement;
then go after the builders and the me-
chanics by direct, personal solicitation
or a personal letter now and then. In
other words, reach these specific cus-
tomers through a live mailing list.

In newspaper advertising, it pays to
pick out goods that are in common
use about the home—goods in which
the women as well as the men are in-
terested. It pays to include a few real
bargains; for women generally are al-
ways alert for bargains.

Select for bargains some features
that you won’t have to label as bar-
gains except by the price set on them.
If you say, “Here’s a whale of a bar-
gain” you convey the impression that
the article referred to is perhaps the
only bargain in the advertisement;
whereas, when the big bargain is listed
along with the other offerings, it will
help to make the other offerings look
good too.

If the prospective customer doesn’t
recognize your bargains unless you
tell him they are bargains, there is
something wrong with your choice of
features or with the price you place
on them.

The hardware store is literally full
of things for the home; but the hard-
ware dealer was, until a few years ago,
backward in educating women to this
fact. Consequently, one of the dealer’s
most important problems is to devise
methods of letting the women know
how very many of their daly wants
the hardware store can supply.

This, of course, is best accomplished
by getting the women to come into the
store and see what is offered; and one
of the best methods of getting them
to come in is to advertise some ir-
resistible bargains in lines that women
are likely to need.

For example, a Western merchant
advertised the choice of twenty differ-
ent cooking utensils at half price for
one day only. Ona small circular he
listed only five of the twenty items,
with illustrations and brief, specific
descriptions. He quoted the regular
prices in big letters with the words,
“Cut in two, for one day only.” The
heading of the circular was: “House-
wives, Attention! Your choice of any
one of twenty cooking utensils at
Half Price for one day only—Saturday
March 12. Five of the twenty are
listed. Fifteen others are on display
in the store. Come and see.”

The fact that the regular price was
quoted in the circular convinced recip-
ients that here, in truth, was a chance
to get a needed utensil at half price;
and the fact that fifteen unlisted ar-
ticles were on display in the store in-
duced many housewives to visit the
store. Which was precisely what the
dealer was after.

By actual count, no less than 270
housewives in that small community
visited that store in the one day—and
they did not go in and then rush right
out again. There were twenty specific
articles from which to choose. All had
to be looked over. A hundred other
displays were skillfully arranged to at-
tract attention, and the sales of ar-

March 17,

1926

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment

Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

New and used Store Fixtures

 

We call your especial attention to our
lines of scales, coffee grinders and cash
registers. If you are in need of anything
in this line we can save you money.

G. R. STORE FIXTURE CO.

7 Ionia Avenue N. W.

 

 

 

 

 

 

 

 

Foster, Stevens & Co.
WHOLESALE HARDWARE

 

157-159 Monroe Ave. - 151-161 Louis Ave., N. W.
RAPIDS -

GRAND -

oH

MICHIGAN

 

 

 

 

 

 

 

 

Michigan Hardware Co.

 

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

&

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

i
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4
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a» | ¥
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March 17, 1926

 

MICHIGAN TRADESMAN 23

 

ticles outside the features ample made
up for the loss on the twenty leaders.

Demonstrations always appeal to
feminine customers; particularly dem-
onstrations of labor saving articles for
use in the home. A small town dealer
once pulled off a striking stunt in this
On a busy Saturday he placed in
the show window two huge but equal
piles of family washing. Sitting beside
one pile was the best washerwoman in
town, with her tubs, wringer ,etc.,
handy. At the other pile was the
washerwoman’s 15 year old daughter
with a power machine.

Each woman who came in that day
received a card on which to register
her guess as to how much longer it
would take the woman to do her wash
by hand than the little girl to do it
with the machine. The four customers
making the most accurate guesses were
to receive $5, $3, $2 and $1 in trade.
The contest was to take ‘place the fol-
lowing Monday morning at 10 o’clock.

As each woman dropped her card in
the box at the door she was handed a
carnation as a souvenir. More than 300
cards were dropped in the box. The
names and addresses gave the dealer
the nucleus of a live mailing list.

The ensuing Monday a large crowd
As soon as the

line.

watched the contest.
little girl had finished her wash it was
hung on a_ line the street,
stretching from the second story win-
dow of the hardware store to a second
story window further down the op-
posite side of the street. A big double
sign announced, “A little Girl Did This
Washing in 18 Minutes on a —Wash-
ing Machine on Sale at —”

The mother rubbed and rinsed and
through the noon hour; a
demonstration for
The contest gave the

above

labored
striking husbands
and wives alike.
dealer a lot of helpful publicity. In
the course of the week some 28 ma-
chines were sold at a special price; and
the washerwoman got at actual
cost, in addition to pay for her demon-

one

stration.

Less elaborate demonstrations of
washing machines, electrical lines, in-
terior paint speciaities, heaters and
ranges, and aluminum ware will, how-
ever, be ample to attract feminine cus-
tomers. One store in a community of
15,000 people holds an annual demon-
stration week, when half a dozen dem-
onstrations are in progress at once. Re-
freshments are served to ladies—coffee
from the electric percolators, toast
from the toasters, biscuits and cookies
cooked on the range. Housewives of
recognized skill and pleasing person-
ality handle the work.

The “Money Cheerfully Refunded”
slogan is always attractive and con-
vincing to women. In the dry goods
stores the “cheerful refund” is so usual
a practice that only its absence excites
comment. The woman thus educated
to expect a refund where she is not
satisfied with the goods will look for
it in all stores. Though there may be
few calls for refunds or exchanges, a
woman as a rule likes to feel that she
is protected by an unqualified guar-
antee of this sort. The refund guar-
antee, moreover, strengthens the local
merchant in his fight against mail-
order competition; and it educates him
to possible flaws in the goods he is
handling.

Customers, whether men or women,
like to feel that the merchant has
enough confidence in his wares to
stand back of them with an unqualified
guarantee. There is no better way of
telling the customer that you think
your goods are worth the price. Oddly
enough, when customers know that
their money will be cheerfully refund-
ed, if they want it, they seem less like-
ly to want it. It is a fact that the
store where the refund is always made
cheerfully has fewer calls for refunds
than the store where money is handed
back grudgingly.

It is important to impress the wo-
men of your community with the wide
variety of stock carried in hardware
store. One hardware dealer did this
by sending out a price list consisting
of a narrow strip of paper about a yard
long containing specific prices on ar-
ticles in stock. In order to get the
people to read this odd-looking list of
about 400 items, he announced at the
top that there were exactly ten mis-
spelled words, and that the list, with
the ten mis-spelled words properly
corrected, could be redeemed at the
store for 10 cents on any dollar pur-
chase. From the long list it was easy
to make up a dollar purchase; and
incidental purpose was accomp-
lished of impressing the customer with
the wide variety of lines carried in the
hardware store.

the

It is a good general idea to put as
many as possible of the small articles
in stock where they will be seen. A
showing of numerous articles of stock
creates the desired impression of a
wide variety of articles. Moreover,
good interior display helps to. sell
things. Women like to stray about and
look at the goods on display, rather
than to ask for things they can’t see.
It is a good stunt for the hardware
dealer to make it easy for them to
look.

The ten-cent stores operate pretty
well on this plan of showing every-
thing where it can be readily seen and
easily examined, and of plainly pricing
everything shown. Women are the
great buyers in these stores; and it
will pay the hardware dealer to take a
leaf out of their book.

The hardware store should make
use of every opportunity and facility
for interior display, and for showing
the customer just what it has to sell.
Shelf and silent salesmen displays can
be helped out by narrow counters
down the middle of the store. The
study of the most efficient use of
every inch of interior display space,
and of the display devices which will
help to utilize such space, is a matter
which merits the attention of the wide
awake dealer. This is particularly im-
portant in catering to women; who are
always interested in comprehensive
displays. Victor Lauriston.

—___e2.—

One of the things that affords a
man the most satisfaction after 25 or
40 years in business, is the fact that
he has never defrauded anyone out of
a cent.

+o

If you think of your job as just
temporary while you are waiting for
something else to turn up, you will
fall down on the job and nothing
worth while will ever turn up.

 

 

 

ore Profit
to You

by increasing turnover. When you
sell goods with an established price
which protects your margin of
profit—then rapid turnover makes

you money. In pushing

KG

Baking
Powder

Same price for over

3 5 years

Depron in BH

(more than a pound and a half for a quarter)

with the consistent quality and
price advertising behind it—with
the price plainly shown on the la-
bel—you can increase turnover
and get more profit on your bak-

ing powder investment.

The Government Used
Millions of Pounds

 

Let us show you how to increase
your baking powder profits by
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Jaques Manufacturing Co.
Chicago

 

 

 

 

 

Oe
A

 

 

24

COMMERCIAL TRAVELER

News and Gossip About Michigan
Hotels.

Sturgis, March 16—In carrying out
my proposed reformation of the Uni-
verse, I have evidently run amuck of
the manufacturers of evaporated milk.
They evidently misunderstand me and
once more I will try to make my po-
sition clear: There 1s absolutely
nothing wrong with condensed milk.
It is pure, nutritious and useful in its
way, but it should not be foisted on
patrons of feeding establishments as
cream. In the private family, with
the knowledge of the users, it may be
very properly used, but the hotel man
who puts it on his table as cream
should be urged to place himself
right with the users. Oleomargarine is
acknowledged bv all scientific men to
be just as healthy as real butter, and
probably is much better, from a sani-
tarv standpoint, than most butter
which is sold, but Uncle Sam re-
quires the users to placard his ~lace to
that effect.

That is all the comment I desire to
offer.

At Chelsea Henry Annemiller has
purchased the Crescent Hotel from W.
R. French and a visit to the establish-
ment was a revelation to me. The
new owner has completely redecorat-
ed the entire establishment from the
front office to the last guest room.
Both lobby and dining room would be
a credit to any large town institution,
and with the addition of modern
plumbing in all rooms it certainly
looks like ready money. Meals served
are excellent and even at this season
of the year his patronage is surpris-
ing. A neat bill of fare for Sunday at
one dollar is remarkably good.

Forty-four rooms will be placed
commission at the Huron, Ypsilanti,
on April 17, and at the same time,
Manager George Swanson advises m*
a substantial reduction in rates will
be made. There will be forty odd
rooms, without bath, but beautifully
furnished at $1.50 and $2 per day:
about twenty with private bath at
$2.50 and a few extra choice ones at
$3. Work on the additional two
stories was not begun until the middle
of January, but construction work is
practically completed, and but for the
installation of a new elevator, all
would be ready in a short time. How-
ever, their definite announcement of
throwing the additional equipment
open for public use on April 17 will
stand.

T. V. Ashby, one of the owners of
a large veneering plant at Jackson,
Tenn.. a chance acquaintance, told me
that in all his travels he had found
just three hotels which would lead him
away from his regular travel path and
they were the Prince George, Toronto:
Vendome, at Evansville, Indiana, and
the Hotel Eliott, at Sturgis, this State.
Quite some testimonial for friend
Gerow. One hears very little about a
new hotel there now. The excitement
seems to be altogether in the “next
county.”

Rudie Hawks. now room clerk at
Hotel Dalton, Jackson, at one time
Grand Secretary of the Greeters, was
a Coldwater product. and has had a
most wonderful experience along hotel

 

lines. The Dalton is fortunate in ac-
quisitions. :
Jobe Harrington, for years_ city

clerk at Jackson, bought the Puffer
House there. from Georve Puffer, and
has changed it to the Victori. Mr.
Harrington certainly makes a most
favorable impression as a landlord and
is doing well. Mr. Puffer operates the
Victoria catering department.

Con. Gottleber has sold his Hotel
lackson to R. T. Blakeley, formerly of
Chicago. who is personally conducting
same. The Jackson, formerly the

Ruhl House, is modernly equipped and
enioys a good patronage.

Hotel Schuler, at Marshall, former-
lv the Royal, comes about as near to
the old-time American plan establish-

MICHIGAN

ment as any I know of. Three times
a day they serve a most appetizing
meal at 50 cents, and with an estab-
lishment modernly equipped, one can
get by at $3 per day, including all
meals. The preparation of the meals
and serving of same cannot be beaten
anv where.

Recently the Grand Rapids Herald
gave a well deserved complimentary
page write up of the activities of W.
R. Duffy, present assistant manager of
Hotel Pantlind, covering a period of
forty years, twenty-five of which were
put in with the Pantlind, starting w:th
the old Morton House. Three genera-
tions have registered under his per-
sonal observation, and in an interview
he mentions, as of vesterday, when the
best hotel rooms. with an auxiliary of
three square meals a day, cost $3 only.

In those. days fires in rooms cost
extra but hot water came only by re-
quest; dinner was served at noon in
all mid-Western hotels, and wild game
and fowl was not considered a luxury.

“People complain about hotel charg-
es’ quotes Mr. Duffy, “but they de-
mand and get about five times as much
service as they ever used to think of
asking. Curiously enough, in view of
the vast bill of fare, and prices which
seemed most modest to the modern
purse, the principal subject of com-
plaint in a hotel, those days, was the
food.”

The Grim Reaper has gathered in
many of the old friends of this veteran
hotel man, but such as are left are still
dear to him, and he continues to make
new ones as he meets with new faces,
and he has the faculty of retaining
such.

The following scallawags are waxing
fat off the cupidity of Western hotel
men. Watch out for them:

G. E. Ricaud, worthless check oper-
ator. Age not given, but he is six
feet in height, heavily built, big head,
brown mustache and a neat dresser.
He will endeavor either to pass off a
check purporting to be issued by the
Northwestern Steel & Iron Co., Eau
Claire, Wisconsin, or a certified per-
sonal check drawn upon the Liberty
Trust Co., of New York City. Some-
times uses a credit card of Hotel Mc-
Alpine, New York, which is a forgery.

Here is a woman, Ruth V. Shaler, a
notorious “skipper,” who goes by
various aliases resembling Shaler. She
is described as about 50 years old, 5
feet and 7 inches in height, weighing
125 pounds, slender build, dark com-
plexion accompanied by a very iarge
mouth. - She is represented as a heavy
drinker, rolls her own cigarettes, and
wears horn rimmed glasses. She has
defrauded many hotels and is an
artistic worker.

Cooks will observe, by reports from
various authorities, that food without
mineral salts is food without nourish-
ment. That is why good soup which
includes boiled vegetables is so im-
portant. The best part of vegetables
is boiled out in their preparation, and
it is quite customary to drain off this
water and throw it away. In soup it
preserved. Hence it is important that
good soup should be offered at least
once a dav on the hotel table. In fact
soup, properly prepared, may be re-
garded as a principal part of diet, and
contains more of nutritive value than
many solid foods.

It is also well to remember that
young veal has no food value what-
ever. If served breaded, the nutritive
qualities are all contained in the eggs
and cracker crumbs used in its pvrep-
aration. Veal, at some seasons, is ex-
pensive. and offered at many hotels,
but plain ice water has more to recom-
mend it, from the standpoint of nutri-
tion than veal.

Here’s a good one I heard the other
dav: A Scotchman and Jew were din-
ing in the hotel cafe, and upon com-
pletion of the meal, the waiter laid
the check upon the table between the
two. After several hours procrastina-
tion the Jew excused himself to use
the telephone. Calling up Rachel he
informed her that he was “quite like-

TRADESMAN

March 17, 1926

 

 

HOTEL CHIPPEWA
MANISTEE, MICH.
HENRY M. NELSON, Manager
European Plan, Dining Room Service
150 Outside Rooms $1.50 and up
60 Rooms with Bath $2.50 and $3.00

 

 

 

 

 

HOTEL DOHERTY

CLARE, MICHIGAN
Absolutely Fire Proof Sixty Rooms
All Modern Conveniences
RATES from $1.50, Excellent Coffee Shop
“ASK THE BOYS WHO STOP HERE”

HOTEL KERNS

Largest Hotel in Lansing
30 Rooms With or Without Bath
Popular Priced Cafeteria in Connection

Rates $1.50 up :
E. S. RICHARDSON, Proprietor

 

 

Columbia Hotel

KALAMAZOO
Good Place To Tie To

 

 

  
 

\ Hotel
> Whitcomb

j Mineral Baths

THE LEADING COMMERCIAL
AND RESORT HOTEL OF
SOUTHWEST MICHIGAN

Open the Year Around
Natural Saline-Sulphur Waters. Best
for Rheumatism, Nervousness, Skin
Diseases and Run Down Condition.

J. T. Townsend, Mgr.

ST. JOSEPH MICHIGAN

 

WESTERN HOTEL
BIG RAPIDS, MICH.

Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventilated.

A good place to stop.

American plan. Rates reasonable.

WILL F. JENKINS, Manager.

 

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN
The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next trip
and you will feel right at home.

 

OCCIDENTAL HOTEI

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.

Michigan

 

Muskegon coe

 

 

 

HOTEL RICKMAN

KALAMAZOO, MICH.

One Block from Union Station
Rates, $1.50 per day up.
JOHN EHRMAN, Manager

 

 

 

 

 

HOTEL HERMITAGE
European
Room and Bath $1.50 & $2

JoHN Moran, Mgr.

 

 

Henry Smith Floral Co., Inc.

52 Monroe Ave. |
GRAND RAPIDS, MICHIGAN

PHONES: Citizens 65173, Bell Main 17%

 

 

 

 

CODY HOTEL

GRAND RAPIDS

$1.50 up without bath
RATES $$)'20 up with bath

CAFETERIA IN CONNECTION

 

CODY CAFETERIA
Open at 7 A. M.
TRY OUR BREAKFAST

Eat at the Cafeteria it is Cheaper
FLOYD MATHER, Mer.

 

 

 

 

 

 

NEW BURDICK

The Only All New Hotel in the City.

 

 

 

In KALAMAZOO, MICHIGAN is the famous

250 Rooms—150 Rooms with Private Bath—European $1.50 and u er Da

RESTAURANT AND GRILL—Cafeteria, Quick Service, re '

Entire Seventh Floor Devoted to Especially Equipped Sample Rooms
WALTER J. HODGES, Pres. and Gen. Mor.

In the Very Heart Fireproof
of the City Construction

Representing a $1,000,000 Investment

Popular Prices

 

 

   

Excellent Culsine
Turkish Baths

WHEN IN KALAMAZOO

Stop at the

 

Park-American Lote!

Headquarters for all Civic Clubs

Luxurious Rooms
ERNEST McLEAN. *

 

Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away.

 

 

 

HOTEL BROWNING

GRAND RAPIDS

Rooms with bath, double $3 to $3.50
None Higher.

150 Fireproof
Rooms

Rooms with bath, single $2 to

 

 

 

 

GRAND RAPIDS’
400 Rooms—400 Baths

MORTON HOTEL

NEWEST HOTEL

Rates $1.50, $2, $2.50 and up per day

 

 

Rooms $2.00 and up.

 

The Center of Social and Business Activities

THE PANTLIND HOTEL

Everything that a Modern Hotel should be.

With Bath $2.50 and up.

 

 

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March 17, 1926

ly not to be home for some time as
there was a deadlock in the proceed-
ings.”

Another was that of a Jew in a fliv-
ver, who drew up before a filling sta-
tion and asked for a pint of gasoline.
“What’s the matter, Jakie,” asked the
affable attendant. “Trying to wean
her?”

It isn’t always the hotel man knows
whether the guest is well satisfied—
or rather, it isn’t always the hotel man
gets direct word and evidence from
the guest on that point. When he
does get that assurance he naturally
much appreciates it. Most people ac-
cept good service, good food, etc., as
a matter of course, and have nothing
to say about it. They lift up their
voices only in anguish, when they feel
they are not getting all that is coming
to them. Or they 7o to another ho-
tel. However. it is just as well to
work on the theory that “a well sat-
ished guest is our best advertisement.”

The Clark Park Hotel is the name
of a new 500 room structure which is
being built at Detroit, a block from
Clark Park, and three blocks from the
Detroit river, by David A. Brown,
president of the General Necessities
Corporation, who announces the hotel
will be exclusively for young, unmar-
ried working men. The rooms will be
small, with shower baths on each floor,
and the rates will be correspondingly
modest. On the first floor there will
be a lobby, reading and writing rooms,
barber shop, billiard room, music room
and restaurant.

This structure is to be four stories
high, will cost nearly $1,000,000 for
building, site and equipment, and will
be ready for occupancy early this
summer. It is announced that if this
venture proves successful similar es-
tablishments will be built in other
cities throughout the West.

Charley Postal has been succeeded
as manager of Tuller’s Eddystone Ho-
tel, at Detroit, by Mrs. Hager. Mr.
Postal’s plans for the future are un-
known. Frank S. Verbeck.

—_—_>----
Gabby Gleanings From Grand Rapids.

Grand Rapids, March 16—Lee M.
Hutchins, President of the Hazeltine
& Perkins Drug Co., is spending a
couple of weeks in Porto Rico. He is
accompanied by V. H. Tuthill and
wile.

If Joseph Brewer takes over the
Fourth National Bank building and
exercises his option on the adjoining
property he will have a 29 foot front-
age on Monroe avenue, 206 foot front-
age on Pearl street and 100 foot front-
age on Campau avenue. This will af-
ford ample room for a large office or
exhibition building.

Arthur E. Gregory, formerly sugar
buyer for the Judson Grocer Co., is
now selling real estate for Charles N.
Remington.

The Garfields will pull up stakes at
De Land, Florida, March 30 and start
on the way homeward.

It is a common saying that every
man has his price. Sam Braudy’s price
is $60,000.

Geo. A. Pierce has been so fortunate
as to pick up a Swiss watch which was
manufactured in 1754—172 years ago.
It is hand made and winds with a key.
Mr. Pierce has a large collection of
antiques, but he esteems this watch as
the greatest prize in his entire col-
lection.

Ralph C. Gensel, who left Grand
Rapids three years ago to become gen-
eral manager of J. B. Sperry & Co.,
Port Huron, store, has returned to the
city to rejoin the merchandise depart-
ment of the Friedman-Spring store.
Gensel was formerly advertising man-
ager and later engaged in merchandise
work at this store.

—___2 2+ +___

Detroit—Play Boy, Inc., 12033 Car-
doni avenue, has been incorporated to
manufacture and job metal specialties,
with an authorized capital stock of

$5,000, all of which has been subscrib-
ed and $1,000 paid in in cash.

MICHIGAN TRADESMAN

James R. Hayes Belonged To Another
Era.

The passing of Jim Hayes, hotel
man, who was landlord of the Wayne
in its best days, reminds us that the
relationship between hotel proprietors
or managers and the public is chang-
ing.

Years ago when there was much
less travel, hotel men knew many of
their guests and there was a personal
quality in the service given. Modern
hotels are highly efficient, and I have
discovered that the men in charge of
them are usually easy to meet, oblig-
ing and friendly, but they simply can-
not form the human contacts that men
like Jim Hayes made.

Nor can the modern hotel have the
atmosphere of the Wayne. The small
dining rooms, carpeted, with high
ceilings, fireplaces, heavy curtains and
other mid-Victorian trimmings had
more character, it seems to me, than
modern eating places. Instead of
cabaret or an orchestra there would be
a pianist, violinist, harpist—quieter
music. The waiters were colored men
with the ability to smile. The food
was of the best.

Jim Hayes was a sportsman, as
many of the older hotel men were.
Dogs, guns, a game of cards engaged
his interest. As a starveling cub re-
porter J remember that he was grac-
ious to me.

Business men nowadays do not seem
inclined to live as he did, counting
pleasures and friendships as of more
importance than bank balances. The
pace is too swift.

Jim Hayes belonged to a mellower
era. The passing of conspicuous men
of his generation is disconcerting to
those of us who are not quite adapted
to the coming scheme of things, and
even Detroiters who knew him only
casually feel that the exit of Jim
Hayes marks the slipping away of
values we would cling to if we could—
Lee J. Smits in Detroit Times.

—_—_2->—____
Make the Muskegon Convention Nota-
ble.

Attention is directed to the official
programme of the annual convention
of the Retail Grocers and General
Merchants Association, which is pub-
lished on page 6 of this week’s edition.
President Christensen and Secretary
Gezon have devoted much time to the
selection of appropriate speakers and
the presentation of live practical sub-
jects. Judging by the programme,
they have succeeded in both under-
takings.

All indications lead to the _ belief
that the Muskegon convention will be
one of the most successful gatherings
ever held by the organization.

The necessity of better organization
and greater teamwork on the part of
the independent grocer was never more
manifest than at the present time. Un-
less independent grocers work  to-
gether they will find themselves great-
ly handicapped by the encroachments
of chain stores and food manufactur-
ers whose selling policy is anything
but friendly to the regular retailer.
The Muskegon convention will afford
an excellent opportunity for grocers
to look the situation squarely in the
face and devise ways and means to

bring about a new era in the work of
retail food distribution.

——~++.____
New Officers of Kalamazoo Council.

Kalamazoo, March 16— Harrison
Bauer was elected Senior Counselor of
Kalamazoo Council, United Commer-
cial Travelers, at the annual meeting
held Saturday afternoon. He succeeds
A. W. Anderson who goes to the
station of Past Senior Counselor.

Other officers elected at this meet-
ing were: Fred Marley, Junior Coun-
selor; William Stockbarger, Con-
ductor; J. A. Beimer, Page, and Ed-
ward Aldrich, Sentinel.

Charles Blackwood and three oth ‘s
were elected to represent Kalamazoo
Council at the Grand Council meeting
and Mr. Blackwood will become a
candidate for office in the Grand Coun-
cil. The other delegates chosen are
G. E. Ranney, George E. Kelly and E.
A. Welch. Alternates are: C. W. Sip-
ley, D. L. Goodrich, Newton Root and
C. W. Taylor.

The Kalamazoo Council,
Ladies’ Auxiliary, enjoyed a dinner-
dance following the annual meeting.
Reservations were made for 150 mem-
bers and guests.

with the

——_>+.___

Colors Favored in Underwear.

High colors continue to be favored
by buyers of women’s silk underwear,
and there is a noticeable tendency on
their part also to favor the higher
grade merchandise. Makers of the
better classes of these garments lay
stress on this point, and those who
produce both popular-priced and ex-
pensive underwear also say that the
demand for the latter is the stronger.
Some of the business now being taken
consists of initial orders, but there is
quite a little
Lace-trimmed
but there is also a nice business being
done in the tailored lines for Spring.

duplicating going = on.

models are preferred,

25

Wide Sheetirfg Prices Steady.

The uncertainty that appears to sur-
round bleached cottons as a result of
the weakening of cotton during the
last several weeks will not, it was said
yesterday, have any effect on wide
sheetings of standard make. Prices on
these goods, both bleached and brown,
were revised downward about. six
weeks ago—the drop on the best-
known brand amounting to 3 cents a
yard on the bleached 10-4 sheetings—
and the mills are so well engaged on
them that there is no occasion to seek
business on the basis of still lower
The prices of
sheets, pillow and bolster cases that
were made at the same time are also
expected to stand for quite a while.
Retailers are buying these articles well
now, which necessitates duplicating on
the part of jobbers as the demand in-
creases.

prices. revisions in

—-—_2~--e
Fur Demand Is Unsteady.

Aside from a pretty fair business for
Spring by specialists in fur neckwear,
not much is being done these days,
either in the manufactured
Although there are reports to
the effect that production is slowly in-

raw or
pelts.

creasing, there is no question that the
strike has seriously retarded manufac-
turing for the time being. The slow
movement of Spring coats for women
is also holding trade
hurting the call for

back, as i€ is
trimming furs.
Among the skins that were said yes-
terday to be moving in a fair way are
Japanese mink, Chinese weasel, squir-
rel, fitch and kolinsky, all of which ap-
scarce in the

pear to be somewhat

open market at the moment.

 

 

when traffic was light.
light.

manner.

any part of the State.

you in serious claims.

 

Since organization our exper-
ience has been Nonr-vassessable

With one payment per year the company has
built up a full legal reserve with
total assets on January 1,

1926, of $704,152.41.
This remarkable growth is due to the following reasons:

1. The company started at the right time,—in 1915,
2. It started in the country districts where losses were
3. Rates were worked out and tested in a careful

4. With state-wide operation, it not only equalizes the
risk but brings the service to the automobile driver in

5. The company has never borrowed a dollar but has
paid its claims in full and established a full legal reserve.

6. The company collected $358,317.45 more in pre-
miums in 1925 than its nearest state-wide competitor.

7. The company has passed the experimental stage and
is able to stand the shock of serious claims. It specializes
in automobile insurance and its officers, adjusters and
agents have therefore had ten years of experience to aid

Call on Local Agent for

Citizens’ Mutual Automobile Insurance Co.
Howell, Michigan.

 

 

 

  

DRUGS

Michigan Board of Pharmacy.
President—J. A. Skinner, Cedar Springs
Director—H. H. Hoffman, Lansing.
Examination Sessions—Detroit, Jan. 19,

20 and 21; Grand Rapids, March 16, 17.

and 18.

How Some Small Druggists Increased
Their Business.

The writer has always been in a
receptive mood for schemes that have
been productive of business. It took
much investigation to produce those
that are mentioned below and a great
deal of culling was done. Many who
were interviewed told of special cut
price sales, etc., which was not what
was desired. It was not sales that
were wanted, but schemes.

A was in a big city in a district
where there were many small one-
man stores like his own. He opened
and closed his store seven days a
week, with Sunday's hours slightly
shortened. However, he locked the
store to go home and get his meals,
which was necessary as a health meas-
ure. The writer advised him to keep
account of his sales by writing down
the amount taken in each hour from
opening to closing. As soon as his
wife went away to visit her mother,
he began to experiment. While she
was away he had his meals sent in
from the restaurant. He decided to
change his meal hours when his wife
returned and to take others. By doing
this, he increased his business fifty
dollars a month and worked no more
hours a day. He found that previously
he had been closing for meals at busy
hours and working when there was
little or no business.

B. was city druggist who sent let-
ters to all the high schools in the
city announcing a drawing exhibition.
He stated that a show case in his store
would be used to display this work and
that the exhibition would last one
month. The contest was free to all
high school students. They might
draw any object they chose, with
either pencil or pen.

While there would be no_ prizes
awarded, there would be newspaper
men and artists, as well as the public,
invited to inspect the drawings, and
it was very likely that these whose
work was good would receive such
prestige as might lead to something
better.

All those submitting drawings and
sketches were required to deliver them
to the store with their names and ad-
dresses and call for them after the
exhibition.

This is a basic example of the fact
that if druggists desire to get people
into their stores, they must have their
exhibitions in show cases and not in
windows, as the latter can be seen
without entering the stores. This
brought hundreds to see the work.

C. was a country druggist who had a
vacant lot opposite his drug store. He
had erected on this lot an out of doors
speakers’ platform. This was for free
use of any political party during cam-
paign. It was also free for anyone
who cared to make announcements to
the public, such as clergymen, or base-
ball managers. In fact, any announce-
ment of interest to the public could be
made. People out of the village might
come and announce affairs that were

MICHIGAN TRADESMAN

to take place a hundred miles away if
they chose. This was done to bring
outsiders into the small village. All
applications to use this platform had
to be made in person at the drug store.
This also was done to bring people
into the store.

D. was a small inland druggist who
had very little in his village to bring
people in from the outside. He made
up his mind that if people would travel
for miles on Sunday to visit a prize
training camp, they could
travel a few miles to hear a great
clergyman preach. This village had a
young minister who was a born orator.
The druggist was eager to get more
people into the place and on his street
on Sundays and thus increase his
business for the day. Why not? It
would do the people good, increase
the clergyman’s prestige, enrich the
plate collection, and increase the drug-
gist’s business, to have a large crowd
pour out of a church a half block away.

Native born sons and daughters
usually have a large acquaintance in a
rural county, and during the county
fair that year Mr. and Mrs. D visited
it. They did not walk about the
grounds together, but separated. They
agreed to meet at the car at leaving
time. Strolling about the grounds
and buildings, you meet persons as
distantly related as tenth cousins. To
the people they met, they would talk
a little about general matters, but they
always told about the great preacher
they had in their village and what a
treat it was to hear him.

This church had a crowd for all
preaching services. Many of them
were from larger villages, and some
of them found their way into the drug
store after the service.

After about two years a larger city
church offered this young clergyman
a better salary and he accepted. it.

E had a wing store. In most small
cities there are about six or eight drug
stores on the principle business street,
a couple near the railroad station, and
probably one at each end of the city.
Mr. E had his store in the West wing
of the city. He had a free employment
register where employers could enter
their names and addresses when they
were looking for help. Thus, males,
females, adults, youths, trained or un-
trained, could be entered on this regis-
ter free of charge. There was only
one side that could register at this bu-
reau—the employers; there was only
one side that could consult this regis-
ter—the employes. No responsibility
was assumed by the druggist.

fighter’s

He had no telephone in his store.
Both employers and employes had to
come personally or send someone to
register, or to see if there were any
vacant positions. This brought peo-
ple of all kinds from all parts of the
city.

The great feature of this idea was
the fact that he did not have a tele-
phone and that all applicants had to
come to the store personally. He did
not recommend anybody. Masters and
servants had to straighten out their
own affairs and conform to the laws
between themselves.

F conducted a free exchange where
anyone could come to the store and
write something like this into the reg-
ister:

“What have you to offer in exchange
for a second hand piano? Address—
Mary Jones, 134 Elm piace. |

“What have you to offer in exchange
for a used baby carriage?”

The conditions were
goods could not be on exhibition at the
store, and they were not to be adver-
tised for sale in the register.

This was a big village store.

G was a small country druggist in
an inland town. He wrote a letter to
every school in the country that on
June 10, he would hold a spelling con-
test in the school house of his village.
The conditions were as follows:

100 words of a practical nature were
to be given. After the papers were
collected ten very hard words would
be given. These last ten were to be
used only in case of a tie on the first
100.

All applications were to be made in
person at the drug store during the
month of May.

The contest yas open to all children
under 15 years of age. They could
come from any school in the county,
public or private. Those who were
not members of any school were ad-
mitted.

Prizes were to be awarded at June
commencements at the schools where
the winners attended. If the winner
was not a school child, the prize would
be awarded at the school where the
contest was to be held.

only two:

Boct Prize $25 in gold
Second Prize 220) $15 in gold
Thwd Prize oe $10 in gold

The age limit was kept down be-
cause applicants of an older age would
come and register by themselves,
while younger children would be ac-
companied by their parents. It was
the parents especially who were want-
ed in the store.

The personal registration at the
store was necessary in order to bring
people there.

A month to register was allowed to
scatter the rush so that it would not
all come at one time.

Many teachers complained about
personal registration and desired to
mail a number of applications at a
time. This, however, was not  per-
mitted because the druggist was giv-
ing $50 not to part with it, but to
bring outsiders to his store.

When anybody offers a free out-
door platform, employment bureau,
exchange directory, or art and educa-
tional contests, the county weekly
papers give-it wide publicity free of
charge if notified.

Geo. W. Hague, Ph. G.
— ~++>____
Spirited Defense of the Meek and
_Lowly Millionaire.

Reed City, March 16—In the Trades-
man of March 10 is an article that is
intended as a reflection on millionares
The writer says “the man who makes
his money by speculating is on the
same level as the poker player, only
the poker player takes his money away
from the other gamblers.”

Would this same writer say that be-
cause a man bought an oil well that
developed from almost nothing at all
into a gusher of several thousand bar-
rels a day, and because of the practice
of strictest economy in connection with
the management of the same, he be-
came a millionaire, heis dishonest and
in possession of that which rightfully
belonged to some one else? Would he
say that because ford and others have

March 17, 1926

made their mill‘ons out of the manu
facture of automobiles they have made
their money dishonestly?

Would he say that because Thomas

“A. Edison has m2de some money out

of his many inventions and personally
applied hard work that he is not hor-
estly entitled to what he has got.

Of course, I will admit that there
are some people who become wealthy
and a few of them millionaires by un-
just, and perhaps dishonest means, but
they are in the minority and do not
for long enjoy their ill begotten gains,
as a rule, but there are numbers o!
millionaires who have come into pos
session of their great fortunes by per-
fectly fair and honorable means, by in-
ventions, investments and_ several
other procedures which distinguish the
far seeing man from the one that can
not see beyond the immediate to
morrow, and that is the class 1 am in,
but no one (outside of me) is at fault
because I am in that class.

Opportunities are open to all of us
alike, and because one man sees mt tO
take advantage of a perfectly legiti
mate and honest opportunity and be
comes a millionaire, while I sit id)
by tweedling my fingers and thinking
about it, is no reason why I am at all
justified in jumping on to him and
calling him dishonest and a thief and
a lot of other unsavory names.

I will venture to say there are no
more (if as many) bootlegger cus
tomers among the millionaires than
there are among any other class of our
citizens.

I do not think nor believe that tl:
millionaire is above the law at all: lo
prove my contention, see what wa:
meted out to Governor McRae, o!
Indiana, by Judge Anderson, ot in-
dianapolis, and what Arthur C. Rich,
of Battle Creek, got at the hands 01
Judge Collingwood, of Lansing. |
will admit for the sake of argument,
that all of the judges are not Ander-
sons and Gollingwoods, but that is no
reflection on the law—the same law
is there to be made use of by all who
feel justified in its use.

The writer of the above referred
article would have a hard job on his
hands to make me believe that because
Samuel M. Lemon and the Hon. Fray-
er Halladay accumulated a little more
of this world’s goods than some of the
rest of us have been able to accumu-
late, they did it dishonestly or dis-
honorably.

No one claims or tries to claim that
the millionaire is any better than the
laborer, but he is just as good if he
behaves himself as well.

It is no crime to be rich, neither is
it any crime to be poor, but it is very
inconvenient at times. My observa-
tion of wealthy men is that they are
for the most part exceptionally intel-
lectual. Of course, there are some
exceptions, but what rule is so hard
and fast that there are no exceptions
to it.

I do not think there is any class of
people in this country who have the
bulge on the intelligence of the coun-
try, but I do think that there is as
much intellect and intelligence among
the millionaires as there is among a
ie number of any other class of peo-
ple.

My heart often aches with sorrow
for the poor and unfortunate, but I
scarcely ever feel like censuring any
one for their misfortune which so
many times is due to mismanagement.

A. Mulholland.

+++ —__-

If you cannot keep correctly the
accounts of your customers, don’t be
surprised to see the credit trade go-
‘ng to another store.

—_»++—_—_

Advice is a thing to be asked only
when you are willing to take it, and
given only when you can’t get out of
giving it.

 

 

 

 

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March 17, 1926
: * MICHIGAN TRADESMAN 27
4; ji
ingle Jangle. Now it’s up to some strugegli i
Nov s s 3 ggling inventor
| a ae r gal aut & pamasent ahve WHOLESALE DRUG PRICE CURRENT
£ e’re judgec
o ae In our journey through life— Pray let me kiss your hand, said he, > :
3y the gray matter under our hoods, With looks of burning love; Prices quoted are nominal, based on market the day of issue.
And the men who win out, [ can remove my veil, said she,
In this strenuous life, Much easier than my glove. Acids Cotton Seed ---- 1 30@1 5@ Belladonna ----_- @1 35
a + Are the ones who deliver the goods. : : Boric (Powd. -. 15 @ 25 Cubebs -------- 7 50@7 75 Benzoin --~~---.- @2 lv
Of all the sad surprises Horie Glial) 16 @ &% Weeron —----—- 9 00g9 25 Benzoin Comp'd- yz 65
bil tks ene. -There’s nothing to compare Carbolic __--.-- 38 @ 44 Eucalyptus ---- 1 25@1 60 Buchu --------_. ee
a =e With treading in the darkness Chis oo 52 @ 68 Hemlock, pure-. 1 75@2 00 Cantharadies -_-- @z2 8b
Liles awoue ot ot On a step that isn’t there. Muriatic _-_-_-. 3%@ 8 ea oo ° oe 7S Capsicum -._—- @z2 2
. iy Say three quarts at least— oe Nitric ---------- oe ee oe - ee ee oe iS
a Mixed up in i coker visi In most stores some sales are lost Oxalic ---------- 1b @ 2% me Noa eS sek > erase ‘iene < a
= A, epee o : 5 fe js a Gichicum —_....
pa Borate i a. ae because the clerks are tired—and often ao een “as a Lavendar Flow_. 9 00@9 25 Cubebs -~-------- ws vo
i : Turn somersaults in bed. they are tired because of what they do a. -— 5 EOE z cee ae o: =
[ It's a wonderful thing for the wor outside of businces hours, rether’ than —— te ae OP = ae cums = oe sy
S : 3 ei top te women : inseed, raw, hugigg 26 23
The popular permanent wave. what they do In business hours. we - 7 e [ 7 Linseed, bid. ’ less 1 0091 i3 Peau, Ammon... pei We
Water, 14 deg.__ 06 @ il pena ra., less 97@1 10 touine ~---------- w 9%
|. Carbonate ______ 20 @ 25 i sh artifil. Oz. @ 35 douine, Coloreless wl ov
Chloride (Gran.) 10%@ 20 Ofats a. en ees - ee ie wi so
ive, eee Ge ae @l 40
FILM PRICE LIST “A7¢*" 8.5 mie cantaioane Balsams eyellow <------ 2 76@3 00 Nux Voaica a--- G1 83
<= oF i ie = © Goss... mene Cie. Manas, path _—
‘ . Non-Autographic Copaiba __-----. 75@1 00 Olive, Malaga, — Opom (.... @s ou
No. Size Net Doz. Ret. Roll Exp. Fir (Canada) -. 2 55@2 80 _ Sreen —------- 2 70@3 00 Upium, Camp. - Ww 86
IR ; 1 127 15x2% $2.25 $ .25 8 Fir (Oregon) _. 65@1 00 Orange, Sweet -- 6 00@5 25 Opium, Deodorz’d @s 50
igh 117 24x2%4 1.80 -20 6 P. 3 ee ol wen: - KRiubarb ..... @i iv
™ A,X 3, . 25 6 Jriganum, com’ @
st oriteYCllow Box 105 24x34 2.25 26 3 i eae 25 a
- fa : ; -eppermint __ @30 25 aints
T i Re 116 216x4 5.40 60 12 Barks Rose, pure -- 13 50@14 00 Lead, red dr ea
101 31%6x3% 3.15 <35 3 Cassia (ordinary). 25@ 30 Rosemary Flows 1 25@1 60 {7 scr te ¥ -- b4XO15%
Tr «8B xa 4.05 "45 6 Cassia (Saigon). 50@ 60 Sandalwood, KE. SS oa oe
et es 124 34x44 4.05 45 6 Sassafras (pw. 50c) @ 55 _ 4 ---------- Mesegie 75 Hele white of wares
| ia 124 3%x4% 8.10 ‘90 12 Soap Cut (powd.) saieatan tue 1 76Q@2 00 COS. yellow oe =
J Kodak Film ee 130 2%x4% 4.05 “45 6 Go 0 25 Sassafras, arti] 76@100 Uchre, yelow less sw 6
, 122 314x5% 4.95 55 6 Spearmint ____ 15 ov@s 25 Red Venethn Am. sq 7
= — a 125 314x5%% 4.95 "55 6 Sperm —.----- 1 50@1 75 Ked Venetn bing. aw 8
! 123 4. x5 4.95 56 6 Berries Tansy —-.._--- 10 00@10 25 Putty -----~------ by &
KODAK FILM PACKS — 7 = — ne 2 gall mer acs ot, a | whoa tee te
Wares eee asa ree) Wang ce Mam i sah aie i Gus (a eMictecine ina piacele inna 0 (Och DRANG eaemmen Gl mutate er et tam tater “pentine dbIL. are “ss -------—
12 Exposures Only CARTRIDGE FILM Juniper 0 8%@ 20 Turpentine, less 1 11@1 24 : i. | Prep.-- 3 vo@s 25
4 : ss oO . Dies pes oe eae
— Inches Net Doz. Ret. Pack aytographic Film Cartridges for Auto- — oe 6S ae 6 00@6 25 a —.
> 500 1% x2% $3.15 $ .35 graphic or Non-Autographic Kodaks Wintergreen, sweet
No =. aiteaie io - No. Size Net Doz. Ret. Roll Exp sha beien birch = 3 00@3 25 aie
No. 518 314x44 8.10 “90 Al27 15x24 $2.2 $ .25 e Licorice (2202 0@ 65 Wintergreen, art 70@1 00 Acetanalia 47@ 56
Mes ee op eee 7 van At Baxay Licorice, powd. _-. @100 Worm seed ---- 9 00@9 25 Aium __----_----. vsw 12
No. 522 3%x5% —9.90 Lig «ALIS 24x4% Memes ---~ Te Au. powd. and
No. 523 4 x65 9.90 116 Sis ataae Flowers RI ae 09@ 16
No. 515 5 x7 17.10 te 7 eee Arties 25@ 380 Potassium yas Seat
wx4i h eS trate 220. 3 54@3 59
SPECIAL DISTRIBUTORS OF A130. 2%ext% dance oe os Bicarbonate -.. 35@ 49 Borax xtal or
7 ichromate —u-- 4 w . Ou 4
EASTMAN KODAKS Ale ee nae Ve © cused ek i one
and Supplies ‘A123 Gomes ee a oe} ee oo
A196 128% Acacia, Ist _____ 50@ 55 Chlorate, gran’d. 23@ 30 Capsicum, powd 43@ 65
Acaeie, Si 45@ 60 Chorate, powd. : Carmine) . 7 Qu@7T 50
; — Acacia, Sorts -_. 20@ 25 oF Xtal -------- 16@ 25 Cassia Buds --- sow 40
Complete Stock of all items listed ae ae oa ae Chae Pea ee
rb Pow 25@ 35 iodide -----~--- ae
: Aloes (Cape Pow) 25@ 35 lermanganate -- 20@ 30 Choloroform ---. b1@ 60
always in stock. Aloes (Soc. Pow.) 65@ 70 Frussiate, yellow 65@ 75 Chloral Hydrate 1 so@1 85
Asafoetida ______ 50@ 60 Prussiate, red _. @1 00 Cocaine -.-.-- 12 luwiz su
-. Pow 75@1 00 Stiphate 35@ 40 Cocoa Butter -._. buw 75
| HAZELTINE & PERKINS DRUG CO. Camphor ------ 1 06@1 10 Gye ee
4 s+ Guaige fees @ 9 Copnoree To “@ 10
be G : ‘ ’ Te Root sopperas, 9 d. 4
Wholesale Only agi aa oi 10 Ali: 4 Corrosive ania 1 651 $8
: a Kino, powdered.. @1°20 a oe oS 30@ 35 Cream ‘Tartar __ J1@ 88
; a. Manistee -:- Michigan -:- Grand Rapids May a G@ [ot pence 2S ty Cusle bate gee:
Myrrh, powdered @ 65 faocaniue ie, pwd ao bales Massy 6@ 16
Opium, powd. 19 65@19 92 Co 200) i Dovers Powder 3 50w4 VU
Opium, gran. 19 65@19 92 Ginger ek Kimery, Ail Nos. lu@ 15
Shellie ee 90@1 00 i 30@ 35 iumery, Fowdered s@ lv
- Shatee Glcuched 100@1 10° Giver Jamaica. 60@ 65 ecm Salts Doe.
. : Tragacanth, pow. Orn ae wee 2 Kpsom Salts, less 3%q@ 10
Tragacanth ___ 1 75@ 2 25 podusea a, 45@ 50 lurgot, powdered -. @1 25
Turpentine -_---- @ 3 Goisnscal pow. soy Fiske, White. 156q 20
poonacaa . Yormaldehyde, lb. 1z2@ 30
7 ot - Insecticides Licorice al oan 350. 40 fo oe bow "
ieee cco : Guassware, less 55%,
PS ee s@ 20 ee ee. in a Glassware, full case 60%.
Blue Vitriol, bbl. @ )7 poke’ dowdered. 35@ 40 Glauber salts, bbl. q@u2%
Blue Vitriol, less08@ 15 OKC, powdered. 30@ 4) Glauber Salts less 04@ 10
<a. Bordea, Mix'Dry 13@ 22 hubarD, powd. @110 Giue, Brown ____ 21@ 30
| osinwood, powd. @ 40 «G@ : "i
fh Hellebore, White Ss dil Roni Glue, Brown Grd 15@ 20
powdered —__.-. 20@ 30 suid a On @1 00 Give, white -... 27%@ 39
+. Insect Powder .. 40@ 55 gH US io -iMexica Glue, white grd. zow 36
7 és Lead Arsenate Po. 17@ 30 fee i e go “lycerine 28@ 48
7 Lime and Sulphur Squille eq 40..00n4 —-—— bog 7
aa 8@ 23 Squills, powdered 60@ 70 ‘Odime --------—- 456 90
aris Green ______ 20@ 37 ‘Tumeric, powd.-. 20@ 25 Jodotorm 3o@7 65
: . 1 Valerian, powd.__ @ 75 ys Acetate -- 20@ 30
a Leaves Mace, powdered — 1 ob
| Buchu -_-___-- 1 00@1 25 Seeds Menthol ~______ 9 00@9 50
Buchu, powdered @1 30 Morpnine __-_ 11 lyqil 93
: Sage, Bulk ______ 23@ 30 Anise ----------- @ 35 Nux Vomica ~.-. @ 30
Sage, % loose __ @ 40 Anise, powdered. 35@ 40 Nux Vomica, pow. ao 25
' Sage, powdered__ @ 35 Bird, 1s -------- 13@ 17 Pepper black vow. 60
A.R.WALKER Senna, Alex. __._. 50@ 75 Camary -_------~ 13@ 20 Pepper, White, — 600 65
CANDY CORP. Senna, Tinn. --_ 30@ 35 Caraway, Po. .30 25@ 30 Pitch, Burgudry 12%@ 20
6. i Senna, Tinn. pow. 25@ 35 Cardamon ------ @4 00 Quassia _-_-.____ 15
j ~ owosso Uva Uraf 20@ 256 Coriander pow. .30 ate 25 Quinine -~-__----__ 7201 33
. { MUSKEGON Dill ------------- 18@ 25 Rochelle Salts --. 30@ 35
GRAND RAPIDS o Fennell ----—--- 25@ 40 Saccharine —-.-_. 80
4 KALAMAZOO 's Flax -_---------- 08@ 15 Salt Peter —__-. 11@ 22
DETROIT Ber ine Bitter, Flax, ground ---- 08@ 15 Seidlitz Mixture 300 40
true oe q 50@7 18 Foenugreek pow.-_ 15@ 25 Soap, green are 5@ 30
Hil | Almonds, Bitter, Hemp ---------- 8@ 15 Soap mott cast. 22% 25
| artificial _.... 3 00@3 25 Lobelia, powd. -- @125 Soap, white castile
Almonds, Sweet, Mustard, yellow, 17@ 25 cage ____-------. 2 50
true, 2; 1 50@1 80 Mustard, black -. 20@ 25 Soap, white castile
Almonds, Sweet, Poppy ---------- 22@ 25 ess, per bar @1 45
Decorations losing freshness imitation __-. 1 00@1 25 Quince -------- 1 50@1 75 soda Ash ______ -- 8@ 10
KEEP THE COLD, SOOT AND DUST OUT | Amber. crude -; 1 S0@1 75 Sapo, (o----oo ee So ere ee
Install “AMERICAN WINDUSTITE” all-metal] Anise ---------- 50@1 75 on. nee is Sats Ca ee
Weather Strips and save on your coal bills, make Bergamont --_--- 9 00@9 25 Worm, American 30@ 40 eee oie si oe <
your house-cleaning easier, get more comfort from Cajeput __------ 1 60@1 75 peg Sone a ae a
your heating plant and protect your furnishings Cassia 252. * 475@5 00 Worm, Levant_. 4 50@4 75 a oe
and draperies from the outside dirt, soot and dust. Castor = 5 --- 1 70@1 95 Tamarinds ----—. 20@ 26
Storm-proof, Dirt-proof, Leak-proof, Rattle-proof. Cedar Leaf ---. 1 50@1 75 Tinct Tartar Emetic -. 70@ 7é&
Made and Installed Only by Citronella __---- 1 25@1 50 — ‘Turpentine, Ven.. 50@ 75
AMERICAN METAL WEATHER STRIP CO. Cloves --------- 3 00@3 25 Aconite --------- @1 80 vanilla Ex. 1
: 144 Division Ave., North Cocoanut ------ 25@ 35 Aloes --~-----.-- aa et ees
Citz. Telephone 51-916 Grand Rapids, Mich. | Cod Liver ------ 1 75@2 26 Arnica ---.---_-- @1 10 ,Vanilla Ex. pure 2 50@3 00
Croton ---—-... 3 00@3 235 Asafoetida -..... @2 40 \Zinc Sulphate _... 066@ 15

 
  

 

 
 

  

 

  

MICHIGAN TRADESMAN

March 17, 1926

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-

ing and are intended to be
are liable to change at any time, and countr

correct at time of going to press.
y merchants will have their orders

filled at market vrices at date of purchase.

Prices, however,

 

 

 

ADVANCED DECLINED
Beef Sugar
a Twine
Vinegar
Pig’s Feet
—= —
AMMONIA Instant Postum, No. 9 5 00 Beef, 3% oz. Qua. sil. 1 76
asctic, 18 ox. 2 99 Instant Postum No. 10 4 60 Beef, 5 oz., Qua. sli, 2 35
Artic on 3 25 Postum Cereal, No. 0 225 Beef, No. 1, B’nut, sli. 4 50
Quaker, 36, 12 oz. case 3 85 Postum Cereal, No.1 270 Beefsteak & Onions, 8 3 45 -
Post Toasties, 36s -. 3 45 Chili Con Ca. 1s 1 35@1 45
. Fost Toasties, 24s .. 345 Deviled Ham, %s8 --- 2 20
Post’s Bran, 24s ---. 270 Deviled Ham, ¥%s --- 3 60
Hamburg Steak &
TE eetutaial — Cine, tee 1 3 15
it Darior 28 ib. Potted Beef, 4 oz. -__ 1 10

 

24, 3 Ib.
10 Ib. pails, per doz.
15 lb. pails, per doz. 11 95
25 lb. pails, per doz. 19 50

BAKING POWDERS

tumbler 1 35
25
95

Arctic, 7 0z.
Queen Flake, 16 oz., dz 2
Royal, 10c, doz.
Royal, 6 0oz., doz.
Royal. 12 oz., doz -- 5 20

3) ee 31 20

Royal, lb.
Rocket, 16 oz.. doz. 1 25
K. C. Brand

Per case
10c size, 4 doz. —----- 3 70
15¢e size, 4 doz. —----- 5 50
20c size, 4 doz. --.--- 7 20
25c size, 4 doz. ~----- 2 20
50c size, 2 doz. ——---~- 8 80
80c size, 1 doz. —~.----~ 8 85
10 lb. size, % doz. ---- & 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

 

Mints, all flavors ------ 60
Gem 70
Fruit Drops ——________ 70
Caramecss _ 70
Sliced bacon, large -- 5 40
Sliced bacon, medium 3 30
Sliced beef, medium — 2 80
Grape Jelly, large --- 4 50
Sliced beef, large ---- 4 50
Grape Jelly, medium_. 2 70
Peanut buttes, 16 oz. 4 25
Peanut butter, 10% oz. 2 90
Peanut butter, 6% oz. 1 85
Peanut butter, 34% oz. 1 20
Prepared Spaghetti -- 1 40

1 40

Baked beans, 16 0z.__

   

Original
condensed Pearl
Crown Capped

i 4 doz., 10c dz. 85
“i 3 dz. 1bc, dz. 1 25

BREAKFAST FOODS
Cracked Wheat, 24-2 3
Cream of Wheat, 18s 3
Cream of Wheat, 24,
14 oz.
Pillsbury’s Best Cer’l
juaker Puffed Rice-_
uaker Puffed Wheat
luaker Brfst Biscuit
talston Branzos ----
Ralston Food, large --
Saxon Wheat Food -.
Vita Wheat, 12s ----
Post’s Brands.

Grape-Nuts, 24s
Grape-Nuts, 100s ---_
{nstant Postum, No. 8 5 40

85
90

DOO

 

bt 09 1 09 tom OTD CO
te
o

ow
oo
o

   

Standard Parlor, 23 lb. 8
ancy Parlor, 23 Ib. -- 9 25
Ex. Fancy Parior 25 lb. 9 75

Ex. Fcy. Parlor 26 Ib. 10 50
Toy 2 25
Whisk, No. 3 ______ 2 75
BRUSHES
Scrub
Solid Back, 8 in. ----- 1 50
Solid Back, 1 in. ---- 1 76
Pointed Ends -------- 1 25
Stove
Shaker ----.---------- 1 80
No. 50 —--. a 2 00
Peerless ..______-____- 2 60
Shoe
Nn, 1-9) 2 25
Doe 3 00
BUTTER COLOR
Dandelion, .e.-—----
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. -_----- 12.8
Paraffine, 6s --------- 14%
Paraffine, 128 -------- 14%
Wicking —------------ 40
Tudor, 6s, per box — 30

CANNED FRUIT
Apples, 3 lb. Standard 1 60
Apples, No. 10 -- 4 50@5 76
Apple Sauce, No. 10 7 76
Apricots, No. 1 1 76@2 00
Apricots, No. 2 ------ 3 00
Apricots, No. 2% 3 00@3 76
Apricots, No. 1 8 25
Blackberries,
Blueber’s, No. 2 2 00@2 75
Blueberries, No. 10. 14 00

Cherries, No. 2 —--- 3 50
Cherries, No. 2% ——- 4 0
Cherries, No. 10 ~— 14 00
Loganberries, No. 2 -- 3 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@2 10
Peaches, No. 1, Sliced 12 40
Peaches, No. 3 .----- 3 75
Peaches, No. 2% Mich 3 25

Peaches, 2% Cal. 3 25@3 75
Peaches, 10, Mich. — 8 50
Pineapple, 1, sl. 1 66

Pineapple, 2 sl. ---- 2 60
P’apple, 2 br. sl. ---- 2 40
P’apple, 2%, sli. ---- 2 90
P’apple, 2, cru. ---- 2 60
Pineapple, 10 cru. — 9 00
Pears, No. 2 ------ _ 400
Pears, No. 4

2 65
Piums, No. 2 — 2 40@2 50
Plums, No. 24% 2 90
Raspberries, No. 2, blk 2 90
Raspb’s, Red, No. 10 16 00
Raspb’s, Black,
No 14 00
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 00
CANNED FISH

Clam Ch’der, 10% oz. 1 35
Clam Ch., No. 3 __--— 3
Clams, Steamed, No. 1 3
Clams, Minced, No. 2 3
Finnan Haddie, 10 oz. 3
Clam Bouillon, 7 0z._ 2
Chicken Haddie, No. 1 2
Fish Flakes, small -- 1
Cod Fish Cake, 10 oz. 1
Cove Oysters, 5 oz. -- 1
Lobster, No. %, Star 2
Shrimp, 1, wet pacer
5

Sard’s, % Oil,
Sardines, % Oil, k’less

Sardines, % Smoked 6
Salmon, Warrens, %s 2
Salmon, Red Alaska 4 25
Salmon, Med. Alaska 3 40
Salmon, Pink Alaska 1 90

Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 65@1 80
Tuna, %, Albocore -__ 95

Tuna, 4s, Curtis, doz. 2 20
Tuna, 4s, Curtis, doz. 3 50
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT.
Bacon, Med. Beechnut
Bacon, Lge Beechnut
Beef, No. 1, Corned -- 3 10
Beef, No. 1, Roast --__ 3 10
Beef, No. 2%, Qua. sli. 1 35

3 30
5 40

Potted Meat, % Libby 62%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. %4 1 85
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium -_ 2 65

Baked Beans

Campbells ----------- 15
Quaker, 18 oz. ~------ 90
Fremont, No. 2 ------ 1 20
Snider, No. 1 ------- 95
Snider, No. 2 ------- 1 26
Van Camp, small -.-. 85
Yan Camp, Med. ---- 1 15
CANNED VEGETABLES.
Asparagus.
No. 1, Green tips 4 10@4 25

No. 1, Green tips 4 10@4 26
No. 2%, Lge. Green 4 50
W. Beans, cut 2 1 45@1 75
W. Beans, 10 ------ @8 00
Green Beans, 2s 1 45@2 26
Green Beans, 10s -- @7 5

L. Beans, 2 gr. 1 35@2
Lima Beans, 2s, Soaked
Red Kid. No. 2 ------ 1
Beets, No. 2, wh. 1 75@2
Beets, No. 2, cut ---- 1
Beets, No. 3, cut ---- 1
Corn, No. 2, Ex. stan. 1
Corn, No. 2, Fan. 1 80@2
Corn, No. 2, Fy. glass 3
Corn, No. 10 -- 8 00@12
Hominy, No. 3 1 00@1
Okra, No. 2, whole — 2
Okra, No. 2, cut ~--. 1 75
Dehydrated Veg. Soup

Dehydrated Potatoes, lb.
Mushrooms, Hotels
Mushrooms, Choice 8 oz. 48
Mushrooms, Sur Extra 55
Peas, No. 2, E. J. —— 1 65
Peas, No. 2, Sift,

June —--._._......_
— No. 2, Ex. Sift.
Peas, Ex. Fine, French 25
Pumpkin, No. 3 1 45@1 75
Pumpkin, No. 10 4 75@6 00
Pimentos, %, each 12@14
Pimentoes, %, each -- 27
Sw’t Potatoes, No. 2% 3 00
Saurkraut, No. 3 1 40@1 50
Succotash, No. 2 1 65@2 50

Succotash, No. 2, glass 2 80
Spinach, No. 1 ------ 1 26
Spinach, No. 2-. 1 60@1 90
Spinach, No. 3__ 2 10@2 60
Spinach, No. 10__ 6 00@7 00
Tomatoes, No. 2 95@1 25
Tomatoes, No. 2 glass 2 60
Tomatoes, No. 3, 1 60@1 80

Tomatoes, No. 10 -- 6 00
CATSUP.
B-nut, Small 90
Lily of Valley, 14 oz. -. 2 60
Lily of Valley, % pint 1 75
Paramount, 24, 8 45
Paramount, 24, 16s ~. 2 40
Paramount, 6, 10s -- 10 00
Sniders, 8 oz. ~-------
55
30
40

Ss —--

_
rom
a

Sniders, 16 oz. ------
Quaker, 8% 0Z. ------
Quaker, 10% oz. ----

Quaker, 14 oz. -----
Quaker, Gallon Glass 1

CHILI SAUCE

Snider, 16 oz. ----- a
Snider, 8 oz. ~------ —_ 2
Lilly Valley, 8 oz. — 2
Lilly Valley, 14 oz. -- 3

OYSTER COCKTAIL.

9 bat fat pt

30
30
25
50

Sniders, 16 oz. ------ 50
Sniders, 8 oz. ------ _. 2 60
CHEESE
Roquefort —--------- -~ 55
Kraft, Small tins ---- 1 65
Kraft, American ---- 1 65
Chili, small tins ---- 1 65
Pimento, small tins -- 1 65
Roquefort, small tins 2 25
Camenbert. small tins 2 25
Wisconsin New ------ 26
Longhorn ------------ 26

Michigan Full Cream 28
New York Full Cream z

ee ee ene ewan

Sap Sago
ac cimteonhe OO

 

CHEWING GUM.
Adams Black Jack ---- 65

Adams Bloodberry ---- 65
Adams Dentyne ------ 65
Adams Calif. Fruit ---- 65
Adams Sen Sen ------ 65
Beeman’s Pepsin ------ 65
Beechnut Wintergreen - 70
Beechnut Peppermint - 75
Beechnut Spearmint --- 70
Doublemint —----------- 65
Peppermint, Wrigleys -- 65
Spearmint, Wrigleys -- 65
Juicy Fruit ----------- 65
Wrigley’s P-K -------- 65
Zeno —.---------------- 65
Teaberry -------------- 65
COCOA.

Droste’s Dutch, 1 Ib._. 8
Droste’s Dutch, % Ib. 4
Droste’s Dutch, \% Ib. 2
Droste’s Dutch, 5 Ib.
Chocolate Apples ---- 4
v 1

Pastelies No. i —___ 2 60
Pastelles, % Ib. ---- 6 60
Pains De Cafe ------ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ~---.. 15
1 lb. Rose Tin Bon
Bonus 18 00
7 oz. Rose Tin Bon
Bons 00
13 oz. Creme De Cara-
ona 13 20
12 oz. Rosaces —____ 10 80
% ib. Kosaces -—_— 7 80
¥, ib. Pastelles —_---- 3 40
Langues De Chats __ 4 80
CHOCOLATE.
Baker, Caracas, %8 --- 37
Baker, Caracas, 4s -— 35
COCOANUT
Dunham's
15 Ib. case, %s and Ks 49
15 Ib. case, 48 -------- 48
15 lb. case, %s8 -------- 47
CLOTHES LINE.
Hemp, 50 ft. --------- 2 25
Twisted Cotton, 50 ft. 1 75
Braided, 50 ft. ------ 2 75
Sash Cord —_______ 4 25

 

 

HUME GROCER CO.
ROASTERS
MUSKEGON, MICE
COFFE ROASTED
BULK
Oe AE WEEE Saati IE 26
Sanco 35@37
Maracaibo —._________ 41
Gautemala -~-------- 43
Java and Mocha ---. 52
Bosca —
Peapery —.____-_____ 37

McLaughlin’s Kept-Fresh

Vacuum packed. Always
fresh. Complete line of
high-grade bulk coffees.

W. F. McLaughlin & Co.,
Chicago.

Maxwell House Brand.
1 lb. tins

3 th tine = 1 50
Telfer Coffee Co. Brand
Bokey —. 42

Coffee Extracts
M. Y., per 100
Frank’s 50 pkgs. -- 4 25
Hummel’s 60 1 lb. 10%

CONDENSED MILK

Leader, 4 doz. ____---- 6 75
Eagle, 4 doz. --------- 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. -. 4 50
Hebe, Baby, 8 doz. _* 4 40
Carolene, Tall, 4 doz. 3 80
Carolene, Baby -.---. 8 50

EVAPORATED MILK

 

Quaker, Tall, 4 doz. -_ 4 80
Quaker, Baby, 8 doz. 4 70
Quaker, Gallon, % dz. 4 65
Biue Grass, Tall 48 __ 4 66

Blue Grass, Baby, 96 ->

Blue Grass, No. 10 -- q
Carnation, Tall, 4 doz. 5 00
Carnation, Baby, 8 dz. 4 90
Every Day, Tall _--- 5 00
Every Day, Baby ---- 4 90
Pet, Tall ------------ 5 00
Pet, Baby, 8 02. ---- 4 90
Borden’s Tall ------- 5 00
Borden’s Baby ------ 4 90
Van Camp, Tall ----- 4 90
Van Camp, Baby ---- 3 76

CIGARS
G. J. Johnson’s Brand
G. J. Johnson -.

10@ --------------- 5 00
Tunis Johnson Cigar Co.
Van Dam, 10c ------ 75 00
Little Van Dam, 5c - 37 50

Worden Grocer Co. Brands
Master Piece, 50 Tin- 37 60
Canadian Club ------ 37 50
Tom Moore Monarch 75 00

Tom Moore Panatella 75 00
Tom Moore Cabinet 95 00
Tom M. Invincible 115 00
Websteretts -------- 37 60
Webster Savoy ---- 75 00
Webster Plaza ------ 95 00
Webster Belmont---110 ’

Webster St. Reges--125
Starlight Rouse ---- 90 00

Starlight P-Club -- 1 35 00
Mong —_._.________ 30 00
Clint Ford --------- 35 00
Benedicts ----------- 37 60

CONFECTIONERY
Stick Candy Pails

Standard -~------------ 17
Jumbo Wrapped 9
Pure Sugar Sticks 600s 4 20
Big Stick, 20 Ib. case 20

 

Mixed Candy
Kindergarten ---------- 14
Leader a-- 16
x i. O- pC |
French Creams -------- 16
Cameo 19
Grocers —~—------------= 11

Fancy Chocolates
5 lb. Boxes

Bittersweets, Ass’ted 1 70
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 70
Nibble Sticks -------- 1 85
Primrose Choc. ------ 1 10
No. 12, Choc., Light ~ 1 65
Chocolate Nut Rolls ~ 1 80

Gum Drops Pails
Aniso 16
Citron Gums -------- 16
Challenge Gums ---- 14
Kavyorite _...._ ___ 20
Superior, Boxes ------ 22

Lozenges Pails

A. A. Pep. Lozenges 20
A. A. Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -------- 19
Malted Milk Lozenges 21

Hard Goods. Pails

Lemon Drops _------. 19
O. F. Horehound dps. 19
Anise Squares 19

Peanut Squares -----. 18
Horehound Tablets -- 19
Cough Drops’ Bxs.
Putnam's 2... 1 35
Smith Bros. -.------- 1 60

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart. 95
4 oz. pkg., 48s, case 3 90

Specialties
Walnut Fudge --------- 23
Pineapple Fudge ------ 21
Italian Bon Bons ------ 17

Atlantic Cream Mints_ 31
Silver King M.Mallows 1 60
Walnut Sundae, 24, bc 80

Neapolitan, 24, be -—— 80
Yankee Jack, 24, 5c -- 80
Mich. Sugar Ca., 24, 5c 80
Pal O Mine, 24, bc -- 80

COUPON BOOKS

50 Economic grade 2
100 Economic grade 4
500 Economic grade 20
1000 Economic grade 37 50

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

on OF TARTAR

6 lb. boxes 3s

DRIED FRUITS
Apples

N. Y. Fey., 50 lb. box 15%

N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice -. 30
Evaporated, Fancy -. 31
Evaporated, Slabs -. 28
Citron
10 ib. ox 48
Currants
Packages, 14 oz. ~--. 16
Greek, Bulk, Ib, ----.. 15
Dates
Dromedary, 368 -..... 6 75
Peaches
Evap. Choice, un. ~---- 24
Evap. &x. Fancy, P. P. 37
Peel
Lemon, American ------ 24
Orange, American ------ 24
Raisins.
Seeded, bulk ~-_.--... 12%
Thompson’s s’dles blk 9%

Thompson’s seedless,
15 oz.
Seeded, 15 oz.

California Prunes

90@100, 25 lb. boxes -@08%
60@70, 25 lb. boxes --@11
12

 

50@60, 25 lb. boxes -_.@

40@50, 25 lb. boxes --@13
30@40, 25 lb. boxes __@17
20@30, 25 lb. boxes __@26

FARINACEOUS GOODS

Beans
Med. Hand Picked -- 05%
Cal. Limas —----_--. . 16
Brown, Swedish ----- 07%
Red Kidney --------- 12
Farina
24 packages ~.-------- 2 60
Bulk, per 100 lbs. ---- 06%
Hominy
Pearl, 100 lb. sacks -. 4 00

Macaroni

Mueller’s Brands
9 oz. package, per doz.
9 oz. package, per case

Elbow, 20 lb., bulk ~~ 2 40
Egg Nood., 6 0z. ---- 4 22
Macaroni, 9 0oZ. —--—- 2 60
Spaghetti, 9 oz. —_---_ 2 60
Quaker, 2 doz. ~.---- 2 00
Pearl Barley
Chester 4 75
0008 = 7 00
Barley Grits -------- 5 00
eas
Scotch, Ib. ---------- 05%
Split, lb. yellow ------ 08
Split green ---------- 09
Sage
East India ------- <cous a8
Tapioca
Pearl, 100 Ib. sacks -- 09

Minute, 8 oz., 3 doz. 4 05
Dromedary Instant -- 3 59

FLAVORING EXTRACTS

 

Doz. Dos.
Vanilla PURE Lemon
150 __ % ounce --- 1 50
1 80 _-_ 1% ounce --- 1 80
3 20 _-_ 2% ounce --- 8 20
300 _..2 ounce --- 3 00
5 50 __ 4 ounce --- 5 50

UNITED FLAVOR
Imitation Vanilla

1 ounce, 10 cent, doz.
2 ounce, 15 cent, doz. 1
3 ounce, 25 cent, doz.
4 ounce, 30 cent, doz.

Jiffy Punch
3 doz. Carton --------
Assorted flavors.

FRUIT CANS
Mason.
Half pint -----

  

One quart --------- 3
Half gallon --------- 12 00
ideal Glass Top.

Rubbers.
Half pint _-..----«<.«
One pint —.---~........
One quart -------. chiles
Half gallon ---.

Bree
RSxs

 

  

 

 

 

  

 

 

 

 

 

 

 

 

 

  

 

 

 

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March 17, 1926

 

 

 

 

  

 

  
 

 

 

 

 

 

 

MICHIGAN TRADESMAN 29
GELATINE | Peanuts, Spanish, oe 12%  Enamaline Paste, doz. 135 = WASHING POWDERS. TABLE SAUCES
z 125 Ib. baggs ------ 11% or 10 Enamaline Liquid, dz. 135 Bon Ami Pd, 3 dz. bx 375 Lea & Perrin, large.. 6 00
_ -------------- Pork. BE. Z. Liquid, per doz. 140 Bon Ami Cake, 3 dz. 3 25 Lea & Perrin, small__ 3 35
Wainy ------------- 1 10 Light hogs _______.__ 16 Radium, per doz. ....185 Climaline, 4 doz. -_.. 4 20 Pepper __-_--------._ 1 60
alnuts ----__---___- 55 Medium Hoss 2 16% Rising Sun, per doz. 135 Grandma, 100, 5c --.. 400 Royal Mint —_---.... 2 40
OLIVES Heavy hogs ~._-_-_. ag 654 Stove Enamel, dz. 2 80 Grandma, 24 Large — 400 Tobasco, 2 oz. -_------ 4 25
Bulls 5b sak kee 9 860 Tome © 25 Vulcanol, No. 5, doz. 965 Gold Dust, 100s ------ 400 Sho You, 9 oz., doz. 2 70
Quart Jars, Gozen 6650 Butts 2 23 Vulcanol, No. 10, doz. 135 Gold Dust, 12 Large 3 20 A-1, large —---.-.---- 5 20
Bulk, 2 gal. keg —____ 860 Shoulders 19 Stovoil, per doz. ---. 300 Golden Rod, 24 ~----- 425 AqY email 3 15
Bulk, 3 gal. keg ---- 5 26 Spareribs _.._-..- 18 SALT. Jie, 8 dOe. 02 450 Capers, 2 of, —___-.__ 2 30
Pint, Jars, dozen --_-_. 350 Neck bones _.________ 06 Colonial, 24, 2 Ib. 9g La France Laun., 4 dz. 3 60 TEA
4 oz. Jar, plain, doz. 1 35 PROVISIONS Colonial. Iodized, 24-2 240 Uuster Box. 54 _.-._. 3 75 Japan.
26 oz., 1 doz. case __6 00 5% oz. Jar, pl., doz. 1 60 Barreled Pork Med. No. 1 Bbis. --.. 285 Miracle C., 12 0z.,1dz.2 25 wedium ________---- 27@33
31%4 oz., 4 doz. case__ 360 9% 04 Jar, plain, doz. 235 Clear Back __ 34 50@35 00 Med. No. 1, 100 Ib. bg. 88 Old Dutch Clean, 4 dz. 2 40 Ghetca, 87@46
One doz. free with 5 cases, 29 02. Jar, Pl. doz.__ 4 25 Short Cut Clear34 50@35 00 Farmer Spec., 70 Ib. 90 Queen fo. 60 oz. Be Cissy 54@59
aes the 346 3 0z. Jar, Stu., doz. 1 35 Dry Salt Meats Packers Meat, 66 Ib. 67 Rinso, 100 oz. -_______ 7 No) Mies 54
Minute, 3 doz. ______ 405 6 oz. Jar, stuffed, dz. 250 S P Bellies __ 28 00@30 00 Crushed Rock for ice — No More, 100, 10 1 lb. pkg. Sifting —---_ 13
Plymouth, White __..155 9 02. Jar, stuffed, doz. 3 50 cand cream, 100 Ib.. each 75 _ 0%. ------~~--_----- 85 G d
Quaker, 3 doz. —____- 255 12 oz. Jar, venga Pp in tt Butter Salt, 280 Ib. bbl. 4 24 Rub No More, 18 Lg. 4 00 unRomoer
doz. 450@4 76 t,ure in tierces ----__ 16% ‘Block, Spotless Cleanser, 48, Choice -----.__--..-... 85
HORSE RADISH  __ 202: —-------- @ 60 lb. tubs ___-advance % eek, $0 th 40 ’ ta es... 40
Per doz., 5 oz. ------- MOF ee oe «Gh tube __sduance Baker Salt, 280 1b bbl 410 20 OF aca 3 Bs Ceylon
JELLY AND PRESERVES —— 20 Ib. pails ____advance ay 7 bo ce ee : 7 Sapolio, 3 doz. ------ 315 Pekoe, medium -_--_--- 55
Pure, 30 Ib. pails ---. 3 30 10 Ib. pails _.--advance % 28° 10 Ib. Tabla oo 5 00 Soapine, 100, 12 oz. ~ 6 40 English Breakfast
Imitation, 30 lb. pails 1 75 5 Ib. pails -.--advance 1 28 Ib. bags, Table __ 42 Snowboy, 100, 10 oz. 400 Gongou, Medium
Pure, 6 oz. Asst., doz. 1 20 3 Ib. pails __-_advance 1 ; cE Snowboy, 24 Large -- 480 Gongou, Choice _._. 36@36
Buckeye, 18 0z., doz. 2 20 Compound tierces ____ 14 Speedee, 3 doz. -..... 720 © gou, : --- So
Compound, tubs ._-__ 14% Sunbrite, 1h dos, ¢ 09 “ONKOU, Fancy ...
JELLY GLASSES
8 oz., per doz. __------ Sausages Wyandotte, 48 __--_- 4 76 Oolong
OLEOMARGARINE Bologna —_------______ 12% SPICES. Medium ee 36
eer eA a 12 Whol Spl ONCE oo a ae
; Hrankfare Us 1 cir eeoeee Bancy 002 50
Bork 2 18@20 Allspice, Jamaica ---. @16 aoe cone Co. Grand
Veal 22s 19 Cloves, Zanzibar .... @40 Weal @G 2
Tongue, Jellied _____. 35 Cassia, Canton --.--- @25 “TWINE
: Headcheese __------__ 18 Cassia, 5c pkg., doz. @40 (Cotton, 3 ply cone _.__ 40
Smoked Meats Ginger, African ~-.--- @15 Cotton, 3 ply pails ____ 42
Bel Car-Mo Brand Hams, Cert., 14-16 lb. 31 Ginger, Cochin --_--- @30 Wool, 6 ply ___- 18
2 241. lb. pails .. 2 Hams Cert. 16-18 1b. 31 Mace, Penang __..____ E10 2
Kingnut. 1 lb. _------ 26% 8 oz., 2 doz. in case Ham, dried beef : Mixed No. i 2 @22 VINEGAR
Kinenut, 2 & 5 Ib. 26 5 Ib. pails, | 6 in crate sets ae oo @32 Mixed, 5c pkgs., doz. @45 Cider, 40 Grain sea ic 21
Jan Westenbrugge Brands 12 2 lb. pails —_----__- California Hams _--_ @20 Nutmegs, 70@90 ---. @78 White Wine, 80 grain__ 25
Carload Distributor i. 1D pals 9 Picnic Boiled Nutmegs, 105-110 _-__. @70 White Wine, 40 grain__ 19
50 Ib. tins ----------- a 30 @32 Pepper, Black ------ @45 WICKING
25 Ib. pails ----------- Boiled Hams __.. 40 @42 Pure Ground in Bulk a a per erase . =. a
oe a ppt ey - = Per case, 24, 2 Ibs. _. 240 Allspice, Jamaica - @18 No. >" ie ance Sar : =
ron Barrels eee eee @ Hive é¢asa tots _.._.. 30 Cloves, Zanzibar -... @46 wy 3" one a
Perfection Kerosine -_ 12.1 Beet iodized, 94. 9 ihe "" 9 49 Cassia, Canton _____- @26 pe eo nee ic oe 2 -
Red Crown Gasoline, Boneless, rump 26 00@28 06 Lae a Ginger, Corkin __.-_- @38 Weolicata ONG hes ane 50
Tank Wagon ------ 17.7 Rump, new __ 27 00@30 00 aad on Le a a ee
Solite Gasoline __-___ 20.7 Mince Meat Yor Mace, Penang 139 Rochester. No. 3, doz. 2 00
Gas Machine Gasoline 38.4 Condensed No. 1 car. 2 00 Pepper, Black _.---..-@50 ayo, per doz. --___- 1
Nucoa, 1 lb. ~.-___--- 27 Vv. M. & P. Naphtha 21.6 Condensed Bakers = 31 = Nine @75 WOODENWARE
Nucoa, 2 and 5 lb. .. 26% Capitol Cylinder ______ 39.2 Mo ae TAT Eke 060
Moist in glass _____- 8 00 fnceste Pepper, White 205. @6
Wilson & Co.’s Brands Atlantic Red Engine 21.2 } SAtr Company Pepper, Cayenne @32 Baskets
Certified (oe 254% Winter Black -__--.... 12.2 Pig’s Feet j Paprika, Spanish .... @42 Bushels, narrow band,
Wate 20 cooked in Vinegar { 8 07 eee handled 1 75
; ie DDR. oe 50 ushels, narrow band,
ee en ee 25% olarine 7% this. 45 lhe. 4 50 4 a wood handles ______ 1 80
MATCHES 6 bible 10 00 Chili Powder, 15c ---- 135 warket, drop handle 85
Swan, 144 __-.-_-____- 5 00 1 bbl. Ee Son 60 Celery Salt, 3 0z. ---- 95 Manat. atiele handle 90
Diamond, 144 box -_-- 6 60 lron Barrels. Rites 15 lbs) 0 a ee Sage, 2 0Z. --.-.----- 90 Macha Venton 1 50
Searchlight, 144 box 6 60 Light -----------_--_._ 62.2 ¥ bbis., 40 lbs. ______ 1 60 Onion Salt _--___ Sao cnt tree 8 50
Ohio Red Label, 144 bx 5 00 Medium --.----------- 64.2 % bbls., 80 Ibs. __-... 300  Bbls. 30-10 sks 5 40 Garlic --~------------ 1 35 Sptint. medium __.... 7 50
Ohio Blue Tip, 144 box 6 60 Heavy ~_--_---__-_---- 66.2 Casi e : ea Ponelty, 3% oz. ....3 25 © eee ieee
: I ; asings Bbis. 60-5 sk __---- 5 65 ; Splint, small _....._. 6 50
Ohio Blue Tip, 720-1lc 4 75 Special heavy ------ -- 68.2 Hogs, per Ib. ________ @63_~—=sW-iBBbs.. 120- 2% aia 605 Kitchen Bouquet ---- 4 50
Safety Matches Extra heavy 2.2 70.2 Beef, round set ____ 20@30 1 Laurel Leaves -..-_- 20 Churns.
Quaker, 5 gro. case 4 25 Transmission Oil ~__-_ 62.2 Beef, middles, set_. @1°%5 : Marjoram, 1 oz. __--. 90 SBarrel, 5 gal., each. 2 40
MINCE MEAT Finol, 4 oz. cans, doz. 1 50 Sheep, a skein__ 2 00@2 95 Savory, 1 oz 2.53.5 05 90 Barrel, 10 gal., each__ 2 55
None Such, 4 doz. _. 6 47 Finol, 8 oz. cans, doz. 2 25 RICE Mhyme. 1 on 90 3 to 6 eal; per gal .. 16
Quaker, 3 doz. case _- 3 60 Parowax, 100 Ib. ~-_-- 9.3 Pancy Blue Rose _._ 09% Plain. 50 Ib. biks. -. | 45 Tumeric, 2% 04. -- 90 Eag Cases.
Libby, Kegs, wet, lb. 22 ee A > -- rae Fancy Head _..____..4 10% 7 1 org gg - 2 47 STARCH No. 1, Star Carrier _ 5 00
MOLASSES BrOWaS, <Us fee Mo Broken ote a 06 Pogues arm 95 Gaen No. 2, Star Carrier _ 10 00
BOLEED OATS = Age 5) 6) 6 ool bs ee , No.1, Star Egg Trays 6 25
Giver Wale 18 am 2965 gee she ce nb a Kingsford, 40 Ibs. ---- 14% No. 2, Star Egg Trays 12 60
Quaker, 18 Regular -- 180 Bags 25 lb. No.1 med. 26 Argo, 48, 1 lb. pkgs. 4 05 Mop Sticks
Quaker, 12s Family -- 270 Bags 25 Ib. Cloth dairy 40 Gream. 48-1 __ 4 90 Trojan spring =.____- 2 00
Mothers, 12s, M’num 3 35 Bags 50 Ib. Cloth dairy 76 Gekas so oe 7% Eclipse patent spring 2 00
Giver Biake, 12 Rep 140 Reek “C° 106%. aack go “““*RSE) WO -----— No. 2, vat teusn hola 9 60
Sacks, 90 Ib. Jute _. 2 80 Gloss faecal 1 45
Sacks, 90 Ib. Cotton __ 2 90 SOAP Argo, 48, 1 Ib. pkgs. -- 405 49 47 Got. Mop Heads 2 55
Steel Cut, 100 Ib. sks. 3 25 Am. Family, 100 box 6 30 Argo, 12, 3 Ib. pkgs. 296 46 07° Got’ Mon Heads 3 20
RUSKS. Export 120 box __._ 4 Argo, 8, 5 lb. pkgs. -- 3 35 !
Holland Rusk Co. Big Four Wh. Na. 100s 3 75 Silver Gloss, 48, is -. 114% Pails
Brand Flake White, 100 box 4 25 JBlastic, 64 pkgs. _._-_ 5 385 10 qt. Galvanized __._ 2 50
18 roll packages ____ 2 30 Fels Naptha, 100 box 5 60 Tiger, 48-1 -_-------- 350 12 qt. Galvanized -_-- 2 75
36 roll packages ____ 4 50 Grdma White Na. 10s 410 Tiger, 50 Ibs. ~------- 06 14 qt. Galvanized ___. 3 10
Gold Brer Rabbit 36 carton packages __ 5 20 Rub No More White CORN SYRUP. 12 qt. Flaring Gal. Ir. 5 00
18 carton packages 2 65 Naptha, 100 box -_ 4 00 10 at. Tin Dairy -_... 4 00
No. 10, 6 cans to case 5 70 Dp Fes __ Rub-No-More ellow 6 00 Corn
No. 5, 12 cans to case 5 95 SALERATUS ‘  y BI Sag 237 Traps
swift Classic, 100 box 4 40 ue Karo, No. 1%-. -
No. 2%, 24 cans to cs. 6 20 Somdac. 18 ot ence 2 75 Arm and Hammer __ 3 75 20 Mule Borax, 100 bx 758 Blue Karo, No. 5, 1 dz. 3 11 Mouse, Wood, 4 holes. 60
No. 144, 36 cans to cs. 5 15 Secsdac io ak 4 60 SAL SODA Wool, 100 box 650 Blue Karo, No. 10 291 Mouse, wood, 6 holes. 70
Green Brer Rabbit enone. siekian Granulated, bbls. -___ 180 fairy, 100 box _...... 5 76 Red Karo, No. 1% _. 267 Mouse, tin, 5 holes __ 65
No. 10, 6 cans to case 4 45 Sidi Saar Granulated, 60 lbs. cs. 135 Jap Rose, 100 box .... 7 85 Red Karo, No. 5, 1 dz 349 Rat, wood ---------- 1 00
No. 5, 12 cans - o 7 e Barrel, 1600 count __ 17 00 Granulated, 36 2% Ib. Palm Olive, 144 box 1100 Red Karo, No. 10 -. 3 29 Rat, spring ---------- 1 00
bi if a cane toes. 420 Half bbls., 800 count 9 00 packages -------__- 230 Lava, 100 box —.... 4 90 Imt. Maple Flavor. Mouse, spring -~----- 30
" want Oinah Brand 50 gallon kegs ______ 5 00 COD FISH Octagon —~—_-__---__- 6 35 Orange, No. 1%, 2 dz. 3 00 Tubs
No. 10, 6 cans to case 3 00 Sweet Small Middies 20. 15% Pummo, 100 box ---- 4 85 Orange, No. 5, 1 doz. 4 19 Large Galvanized ____ 9 25
No. 6, 12 cans o case 3 25 30 Gallon, 3000 ---__. 4200 Tablets, % Ib. Pure, Sweetheart, 100 box - 6 70 Orange, No. 10 ---._- 399 Medium Galvanized _. 8 00
No. $78. tp (OS eaten, feo 825 Tablets, { Ib. Pure __ 19% Grandpa Tar, 50 sm. 2 06 Maple. Small Galvanized _.__ 7 00
No. 2%, cans 0 a Grandpa Tar, Ige. 8 45
No. 1%. 36 cans oe cs. 3 00 Dill Pickles. Bite eee re = «6Guaka Havdester Green Label Karo, Washboards
New Orleans 800 Size, 15 gal. __-. 10 00 Wood boxes, Pure _. 29% Gaeoa. Tau. box 2 86 Green Label Karo __ 5 19 3anner, Globe BR
Fancy Open Kettle -- 74 PIPES. Whole Cod ----------- 11% pairbank Tar, 100 bx 4 00 Maple and Cane Brass, single __-_-__- 6 00
ceeice ~---------------- . Cob, 3 doz. in bx. 1 00@1 20 becuse toe Trilby Soap, 100, 10c, ao Mayflower, per gal. -- 155 Glass, single ___.__--- 6 00
air --------~---------- erring 10 cakes free __---- > > Eh age ane 0
Half barrels 5c extra D aoe CARDS 2 75 Mixed, Kegs _..______ 10 Williams Barber Bar, 9s 50 peat co : a
Molasses in Cans tec Poy — [Cia Mixed, half bbls. —-. 925 Williams Mug, per doz. 48 Northern Queen _._.. 6 80
fiove, 66 2 tb) Wo bb 60) os Se Queen, bbls. ~---____ 8 50 CL NSE Universal 2... 3 7 25
Dove, 24, 2% lb Wh. L 5 20 _., POTASH Milkers, Kegs —.... __ 1 20 EANSERS
Dove, 36, 2 lb. Black 4 30 Babbitt’s, 2 doz. ---- 275 Mflkers, half bbls. __ 10 25 ie Window Cleaners i:
Dove, 24, 2% Ib. Black 3 90 FRESH MEATS Milkers, bbls ___._____ al eS gmat peerran eee ; :
ve, 6, 10 lb. Blue L 4 45 K K K K, Norway --_ - 00 Nn. ---------------- ‘
Bn sto: 24, 2% Ib. 5 25 Top Steers reit. Loa; 8 10. pails —___--- 1 40 16 in, ~--------------- 2 30
Good Steers & H’f 14@16 Cut Lunch __________ 1 60 Wood Bowls
NUTS. . H’f. 13 15 Boned, 10 lb. boxes __ 16 13 im Butter 5 00
Whole Pit a. © ane en Lake Herring 15 in, Butter ..__._ 9 00
Almonds, Terregona._ 30 a ener : Y% bbl., 100 Ibs. ______ 50 1? mm Butter ..-2 18 00
Brasil, New | Ae 26 as Cows & Mackerel 19 in. Butter 2 25 00
ow mined Tubs, 100 Ib. f
Filberts, Sicily ------ 28 Good ---------------- 12% ‘Tubs, 60 ca o wise, See whic. tae
Peanuts, Virginia Raw 10 Medium -_----------- ll White Fish No ft Bibte _ 08
Poems 2 ne OO eens 10 Med. Fancy, 100 Ib. 13 00 Butchers Manila _-—- 064
igagion ny ath ta 19 SHOE BLACKENING PRIDE OF KANUCK ree
Pecans, 3 star .---- 24 Good 17 3 in 1, Paste, doz. __ 1 35 SYRUP Kraft Stripe. ._..... 09%
Pecans, Jumbo ------ 40 Medium) 22 14 E. Z. Combination, dz. 1 35 < Cane, 4 Pete 2. _ YEAST CAKE
Pecans, Mammoth ~-. 50 Lam Dri Woot, doz... 2 00 1 Case, 12 Quarts -. 5 60 Magic, 3 doz. ------_. 70
Walnuts, California -~ 25 Spring Lamb -_-----. 25 Bixbys, Woz. --_ 1 35 1 Case 6-% Gallons _. 6 00 Sunlight, 3 doz. ---.. 2 76
Salted Peanuts. OGG ee 23 Sninola, doz. 90 1 Case, 3-1 Gallons _. 4 60 Sunlight, 114 doz. -... 1 35
Fancy, No. 1 -------- 14 Medium Se eee a 20 STOVE POLISH 1 5-Gallon Jacket Can 700 Yeast Foam, 3 doz. -. 2 70
WO 17 BOOP oo) 15 Blackine, per doz. __ 1 35 Maple. Yeast Foam, 1% doz. 1 35
Shelled. Mutton. Black Silk Liquid, dz. 1 40 Michigan, per LL =. S60 YEAST—COMPRESSED
———----— '@ Good _..._.......-- 4 Black Silk Paste, doz. 135 80 can cases, $4.80 per case Welchs, per » meve 280 Fleischmann, per dos. 30

 

30 MICHIGAN TRADESMAN oT
: . 7 : : . ade > pay- ) aced at $2,000. The bankrupts
Proceedings of the and ii neys for the bankrupt. No objections lowed. An order was made for the pay bond placed at ve 5 i
. ae = - were made to the discharge of the bank- ment of expenses, as far as the funds were sworn and examined with a reporter

Bankruptcy Court.

Grand Rapids, March 4—On this day was
held the first meeting of creditors in the
matter of Joseph Beay, Bankrupt No.2856,
Bankrupt was present in person and by
attorneys Dunham & Cholette. No cred-

itors were present or represented. No
claims were proved and allowed. No
trustee was appointed. The bankrupt

was sworn and examined without a re-
porter. The first meeting then adjourned
without date and the case was closed and
returned to the district court as one
without assets.

On this day also was held the first
meeting of creditors in the matter of
Henry B. Rohloff, doing business as Roh-
loff Auto Supply Co., Bankrupt No. 2858.
The bankrupt was present in person and
by attorneys Dilley & Souter. No cred-
itors were present or represented. Claims
were proved and allowed. The bankrupt
was sworn and examined without a re-
porter. Thomas J. Whinery was ap-
pointed trustee, and the amount of his
bond placed by the referee at $100. The
first meeting of creditors then adjourned
without date.

On this day also was held the first
meeting of creditors in the matter of
Jeff Losinger, Bankrupt No. 2860. The
Bankrupt was present in person and by
Corwin & Norcross. Creditors were pres-
ent in person and by Wicks, Fuller &
Starr, attorneys. C. Cc. Woolridge was
appointed truste and his bond placed by
the referee at $100. Claims were proved
_ and allowed. The bankrupt was sworn
and examined by Mr. Starr with a re-
porter in attendance. The meeting then
adjourned without date.

March 5. We have to-day received the
schedules, order of reference and adjudi-
cation in the matter of Emma Orsinger,
Bankrupt No. 2876. The matter has been
referred to Charles B. Blair, referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and her occupation is

that of running a retail bakery. The
schedules show assets of $5,260.40 of
which $250 is claimed as exempt, with

liabilities of $9.765.13. The first meeting
of creditors will be called promptly, and
note of the same made herein. The list

of creditors of said bankrupt are as fol-
lows: :
1925 personal tax ------------------ $ 16.85

State and county tax ------- eee 118.89
City and school tax - i awn
Mrs. Helen Shaw, Grand Rapids -- 200.00
Mildred Dunneback, Grand Rapids 39.85
Anna Passmore, Grand Rapids ---- 150.00
Triumph Mfg. Co., Cincinnati ____ 50.00
G. R. Store Fixture Co.. Grand R. 75.00
Phoenix Sprnkler Co., Grand Rapids 900.00
Association of Commerce, G. R,-- 12.50
3enjamin Ins. Agcy., Grand Rapids 133.

Dr. Jas. S. Brotherhood, Grand R. 5.00
Blodgett Hosopital, East Grand R. 7

Bruggema & Ludwig, Grand Rap.
Becker Bros., Grand Rapids ------ 109.41

Blakeslee Bros., Grand Rapids -- 270.00
Consumers Ice Co., Grand Rapids 26.50

Columbia Candy Co., Grand Rapids 220.10

Dr. Fred Currien, Grand Rapids_-_ 15.00
Dr. G. A. Crawford, Grand Rapids 30.50
Central Engraving Co., Grand R. 26.21
Chapman Smith, Chicago ~--------- 6.43
Decker & Jean, Grand Rapids -- 46.84
Daane & Witters, Grand Rapids __- 13.22
Friedman-Spring Co., Grand Rapids _ 6.45

Easley Milling Co., Plainwell ---- 551.55
Edgewood Dairy, Grand Rapids __
G. R. Screen Co., Grand Rapids ~~ 106.57
G. R. Paper Co., Grand Rapids -- 77.28
G. R. Insurance Agency, Grand R.
Goodrich & Co., Grand Rapids -__-
Herpolsheimer Co., Grand Rapids 669.95

Hendrikse Co., Grand Rapids —__--- 3.75
Hartman Foundry, Grand Rapds __ 21.00
Helmus Bros.. Grand Rapids ---- 68.95

Heth & Pittinger, Grand Rapids __ 208.44

Hilker & Bletsch, Chicago —-~----- 40.50
Holcomb Mfg. Co., Indianapolis -- 19.30
L.. & i. Jenison, Jenison _________— 54.00
Jennings Mfg. Co.. Grand Rapids 4.15

Kelly Ice Cream Co., Grand Rapds 541.20

J. Kos & Co., Grand Rapids —_____ 51.42
Kent Storage Co., Grand Rapds -— 59.57
Peter Mohrhardt, Grand Rapids -. 39.06
Mills Paper Co., Grand Rapids ---_ 65.78
Moler, Clyde, Grand Rapids -_---- 49.00
No. American Fibre Products Co.,
(eemiand 30.00
National Grocer Co., Grand Rapids 65.91
National Candy Co., Grand Rapds 7.20
Producers Fuel Co., Grand Rapids 87.35

Pittsburgh Heater, Pittsburgh —-- 310.00
Reeds Lake Santarium, East G. R. 79.15
Rademaker-Dooge Co., Grand Rap. 56.21
Swift & Co., Grand Rapids --~--- 10.97
Voigt Milling Co., Grand Rapids__ 38.30
Whitman & Son, Chicago _------- 13.80
Watson-Higgins, Grand Rapds -- 7.00
Wolverine Spice Co., Grand Rapids 40.81
Worden Grocer Co., Grand Rapids 88.90
G. R. Water Works, Grand Rapids 30.45
Mich. Bell Tel. Co., Grand Rapids 17.25
A. Anderson, Caledonia -—--------- 45.86
Ernest Geysels, Grand Rapids ---- 27.00

Liauid Carbonic Co., Chicago ---- 402.58
Blakeslee Bros., Grand Rapds --_3,500.00

Chas. Steed, Grand Rapids ------ 50.00
March 5. On this day was held the final
meeting of creditors in the matter of

Harry A. Stidd, Bankrupt No. 2801. The
bankrupt was not present in person, but
represented by Dilley & Souter. Claims
were proved and allowed. The trustee’s
final report and account was approved
and allowed. An order was made for the
payment of expenses of administration
and for the payment of the bill of attor-

rupt. There were no dividends. ‘The
final meeting then adjourned without
date and the case will be closed and re-
turned to the district court in due course.

March 6. We have to-day received the
schedules, order of reference and adjudi-
cation, in the matter of Stephen A. Eddy,
Bankrupt No. 2877. The matter has been
referred to Charles B. Blair, referee in
bankruptcy. The bankrupt is a resident
of Sturgis, and his occupation is that of
a laborer. The schedules show assets of
$980 of which $910 is claimed as exempt,
with liabilities of $2,784.36. The court
has written for funds, and upon receipt
of the same, the first meeting of cred-
itors will be called, and note of the same

made herein. The list of creditors of
said bankrupt are as follows:

Coore Trubey, LaGrange, Ind. _-$130.00
Wm. H. Hudson, Howe, Ind. ------ 25.00
C aude Spruer, Shipshewasa, Ind. 450.00
Milton Everhard, Sturgis -------- 783.00

Star Pianoo Co., Sturgis ---------- 540.00

Richard Coollins. Sturgis ---------- 59.00
Long & Miller, Sturgis ~----------- 44.46
3ike Shop, Sturgis ---------------- 24.00
Classen Hardware, Sturgis -------- 16.88
Sturgis Gas Co., Sturgis -------- 15.88
Kirby Grocery Co., Sturgis ------ 8.82
Hedricks Grocery Co., Sturgis -~-- 11.60
Marshall Furnace Co., Marshall_- 15.52
Greening Nursery Co., Monroe ---- 5.00
Smith & Bell, Sturgis ------------ 37.20
Keight y-Hulbert, Stureis = 30.00
Brown & Kirby, Sturgis ---------- 4.00
A. T. Seattergeod, Sturgis ------ 8.00
L. H. Myers, Sturgis ------------- 50.00
Sturgis Grain Co., Sure — 28.00
Lou Sumney, Sturgis ------- uE 35.00
Jack Cornwall, Three Rivers ---- 25.00
Frank McKale, Sturgis ---------- 165.00
Ft. Wayne Oil & Supply Co., Fort
Wayne ___________-_-______-__-__-____ 275.00

In the matter of Harry H. Secore, Bank-
rupt No. 2863, the funds for first meeting
have been receved and such meeting has
been called for March 22.

March 9. We have to-day received the
schedules, order of reference and adjudi-
cation, in the matter of Joe Josma, Bank-
rupt No. 2879. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedules show
assets of $165, of which $100 is claimed
as exempt, with liabilities of $1,099.94.
The court has written for funds, and
upon receipt of the same, the first meet-
ing of creditors will be called, and note
of the same made herein. The list of
creditors of said bankrupt are as follows:

A. H. Prange, Grand Rapids _~~-$140.66
Oakdale Coal & Wood Co., Grand
Ranids —____-_________-._-__ $12.05
Peerless Transfer Co., Grand Rapids 13.89
H. M. Johnson Hdwe. Co., Grand
hands 11.50
Mr. Jager, Grand Rapids ---- ee 19.13
KE. De Vries, Grand Rapids --.---- 12.95
G. R. Gravel Co., Grand Rapids -- 12.63
Opperheimer Co., Grand Rapds __-- 90.00
Mr. Kiunder, Grand Rapids __----- 100.00
L. Hages, Grand Rapids ---~------ 12.00
John Ragtz, Grand Rapids ------ 9.25
John J. Boer & Son, Grand Haven 75.50
William Verduin, Grand Haven __ 14.95
Melcher Bros. & Co., Grand Haven 28.40
3Zaker & Son, Grand Haven ------ 7.03
Louis Osterhous, Grand Haven -~-- 75.00
Oakdale Lumber Co., Grand Rapids 65.00

In the matter of Guss Schrader, Bank-
rupt No. 2869, the funds for the first
meeting have been received and such
meeting has been called for March 22.

In the matter of Glen Ashley, Bankrupt
No. 2872, the funds for the first meeting
have been received, and such meeting has
been called for March 22.

In the matter of Francis Miltibarger,
3ankrupt No. 2874, the funds for the
first meeting have been received and such
meeting has been called for March 22.

March 1. (Delayed). On this day was
held the final meeting of creditors in the
matter of Acme Electric Store, Bankrupt

No. 2699. The bankrupts were not pres-
ent or represented. The trustee was
present in person. Claims were proved

and allowed. The trustee’s fisal report
and account was considered and approv-
ed. An order was made or the payment
of expenses of administration as far as
the funds on hand would permit. There
will be no dividend. There were no ob-
jections to discharge. The final meeting
then adjourned without date and the
case will be closed and returned to the
district court in due course.

March 5. (Delayed). On this day was
held the final meeting of creditors in the
matter of John Carrothers, individually.
Bankrupt No. 2625. The bankrupt was
not present or represented. The trustee
was present in person. Claims were
proved and allowed. Bills for adminstra-
tion were proved. An order was made
for the payment of expenses as far as
the funds on hand would permit. There
wil be no dividend. No objections were
made to the discharge of the bankrupt.
The final meeting then adjourned without
date and the case will be closed and
returned to the district court in due
course.

On this day also was held the final
meeting of creditors in_ the matter of
Daniel R. Rairigh, Bankrupt No. 2586.
There were no creditors present or repre-
sented. The bankrupt was not present
or represented. The trustee was present
in person. Claims were proved and al-

on hand will permit. There will be no
dividend. There were no objections made
to the discharge of the bankrupt. The
final meeting then adjourned without date
and the case will be closed and returned
in due course.

On this day also was held the final
meeting of creditors in the matter of
Sidney Keller, Bankrupt No. 2819. The
bankrupt was not present or represented.

Claims were proved and allowed. The
trustee’s final report and account Was
approved. An order was made for the

payment of expenses as far as the funds
on hand would permit. There will be no
dividend. There were no objections to
the discharge of the bankrupt. The final
meeting then adjourned without date,
and the case will be closed and returned
to the district court in due course.
Mareh 5. (Delayed). On this day was
held the adjourned first meeting of cred-
itors in the matter of Harry E. Fouts,
Bankrupt No. 2857. The Bankrupt was
present in person and by Dorr Kuizema
for Cornelius Hoffius. Creditors were
present in person and by Wykes & Sherk.
The trustee was present in person. The
bankrupt was sworn and examined with-

out a reporter. The meeting then ad-
journed to March 16.
March 8. On this day was held the

first meeting of creditors in the matter
of Sol Jacobs, Hymian Adelberg, and
New York Outlet, a co-partnership, Bank-
rupt No. 2852. The bankrupts were pres-

ent in person and by Charles H. Kava-
nagh, attorney. Creditors were present
in person and by Hilding & Hilding.

Claims were proved and allowed. W. M.
Cunningham, of Benton 1} farbor, was
elected trustee, and the amount of his

in attendance, the testimony to be tran-
scribed. The first meeting then adjourn-
ed to March 22.

In the matter of Emma Orsinger, Bank-
rupt No. 2876, the first meeting of cred-
itors has been called for March 23.

In the matter of Fred J. White, Bank-
rupt No. 2871, the funds for the first
meeting have been received and such
meeting has been called for March 23.

In the matter of Charles Aretas Plum-
mer, Bankrupt No. 2875, the first meet-
ing has been called for March 23.

In the matter of Counsel G. Wilson,
Bankrupt No. 2765, the trustee has filed
his final report and account and a final
meeting of creditors has been called for
March 24. The trustee’s final report anid
account will be considered, administration
expenses paid and a_ final dividend to
general creditors declared and ordered
paid.

March 9. We have received the sched-
ules, order of reference and adjudication
in the matter of J. A. McPherson, Bank-
rupt No. 2878. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Paw Paw, and his occupation is that
of a laborer. The schedules show assets
of $3,750 of which $320 is clamed as ex-
empt, with liabilities of $1,213.87. The
court has written for funds, and upon
receipt of the same, the first meeting of
creditors will be called, and note of the
same made herein. The list of ereditors
of said bankrupt are as follows:

O. M. Vaughan, Jr., Covert —-----$ 73.50

E. L. Waters, Covert _ 160.00
Walter Derley, Covert oo Leo
NW. S. Sink, Covert: __-____- oe 5000

Hubert Baumhardt, Chicago —---~-- 500.00

 

 

 

 

 

having a total population of over 220,000.

The bonds are secured by a direct first mortgage on prop-
erties appraised at a depreciated valuation of over ten million
dollars, and constitutes a direct lien on the remainder of the
merged properties, subject to $3,400,000 divisional bonds
and will be further secured by a pledge of over 91°; of the
common stock and 58% of the preferred stock of the Newport
News and Hampton Railway Gas & Electric Company, and
100% of the Charlottesville and Albermarle Railway Com-
pany common stock, the value of which stocks, based upon
appraisal of the properties is not less than $5,801,480.00.
These bonds, the divisional bonds, and the bonds of sub-
sidiary companies, aggregating over $19,000,000, represent
less than 78% of the total value of the physical property.

than street railway.

 

New York

 

$11,500,000

VIRGINIA PUBLIC SERVICE
| COMPANY

First Mortgage and Refunding Twenty- Year
10% Gold Bonds, Series A
Due February 1, 1946

Virginia Public Service Company serves principally with
electric light and power, | 30 communities located in Virginia,

Net earnings are over 2.27 times annual interest require-
ments on mortgage bonds outstanding.

More than 95% of the net earnings from operations are
derived from electric power and light, gas and sources other

Price 97 and accrued interest, to yield about 5.75%.

HOWE, SNOW & BERTLES, INC.

(INCORPORATED)
INVESTMENT SECURITIES

Grand Rapids
Chicago

The information and statistics that appear herein are not guaranteed, but
have been obtained from sources we believe to be accurate.

Detroit.

 

 

 

 

 

 

 

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March 17, 1926

Paw Paw Savings Bank, Paw Paw 25

Mason Grant, South Haven ______ lo
James Vary, Covert (00 ee 22.00
N. Spink, Covert, 223) 38.00
C. D, Thompkins, Covert __________ 8.00
Chas. Gunsaul, Covert ___________ 39.00
Wm. Carney, Lawreence _________ 49.12
Frank Balance, Paw Paw ________ 19.75
John W. Free, Paw Paw ________ 29.50
Cc. C. Willette, Paw Paw 15.00

Paw Paw Savings Bank, Paw Paw 185.00
March 10. We have to-day received
the schedules, order of reference and
adjudication in the matter of Earl N.
Moore, Bankrupt No. 2881. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The bankrupt is
a resident of Grand Rapids, and his occu-
pation is that of a clerk. The schedules
show assets of $90 of which $59 is claim-
ed as exempt, with liabilities of $1,100.52.
The court has written for funds, and
upon receipt of the same, the first meet-
ing of creditors will be called, and note
of the same made herein. The list of
creditors of said bankrupt are as follows:
Helmus Bros. Storage Co., Grand

 

RU eg $ 51.00
Alexander Hamilton Institute,

Cnieneo 68 ee cee fete 127.00
Dr. Broersam, Grand Rapids met 6.00
Muller Brush Co., Toledo ......... 500:00
Prange’'s Cpthing Co., Grand Rap. 49.25
Sterling Co., Grand Rapids ____.___ 21.63
Lombard Coal Co., lonia 2. 0.0 7.00
Vv. C. Coal Co., Grand Rapids __ 9.50
G. H. Carothers, Belding : 20,65
Dykes Grocery, Grand Rapids __.. 14.70

National Clothing Co., Grand Rap. 32.40
J. Schumaker, Ionia
T. H. Harris, Grand Rapids __.___ 129.26
Peoples Loan Co., Grand Rapids —_

March 10. We have to-day received the
schedules, order of reference and adjudi-
cation in the matter of Ralph Totten,
Bankrupt No. 2880. The matter has been
referred to Charles B. Blair as referee
in bankruptcy. The bankrupt is a resi-
dent of Pierson township, and his occu-
pation is that of a farmer. The sched-
ules show assets of $725 with liabilities
of $1,555. The court has written for funds,
and upon receipt of the same, the first
meeting of creditors will be called, and
note of the same made herein. The list
of creditors of said bankrupt are as fol-

lows:
Tom Cideus, Howard City Vue $3815.60
Chas. Sanbell. Pierson —. oo 80.00
George Plumb, Boyne City -_-----~-~ 400.00
Frank Shattendos and R. L. Ham-

iiton, Sand Lake ......__ iierey eoceueesence 110.00
Mose Merrin, Sand Lake ___._..__-_ 300.00
William Antoberdan, Sand Lake__ 80.00
Amos Casterline. Sand Lake ____ 25.00

Blanchard & Randall, Cedar Springs 25.00

Chas. Santell, Pierson Ce eee
Carl Hanson, Freeport _-_-.------- 120.00
Edith Grant, Sand Lake .-..... | 20.00

In the matter of Simon L. De Witt,
Bankrupt No. 2823, the trustee has re-
ported the receipt of an offer for the

assets of this estate. The offer is made
by Isaac Dornbos, of Grand Haven, and
is in the sum of $450. The offer covers
all of the tools, machinery, equipment
and utensils used by the bankrupt In his
business as a meat dealer at Grand Ha-
ven. The property is located at Grand
Haven. The date fixed for sale is March
24. An inventory is in the. hands of the
referee at Grand Rapids. All interested
should be present at such time and place.
The sale will be held at the office of the
referee at Grand Rapids.

In the matter of Elsie L. Gilmore,
Bankrupt No. 2846, the trustee has re-
ported the receipt of an offer from E. L.
Howard, of Vestaburg, in the sum of
$175 for all of the stock in trade and
fixtures of this estate, appraised at the
sum of $661.40. The property consists
of stock of hats, millinery, trimmings,
etce., and fixtures in such store. The date
fixed for sale is March 24. The sale will
be held at the office of the referee, 633
Michigan Trust building, Grand Rapids.
An inventory is in hands of the referee.
The trustee is Mr. James Brown, at
Charlotte, the city in which the property
is located, and will show those interested
the property. All interested should be
present at the time and place of sale.

March 11. On this day was held the
sale of certain stock in the American
Insurance Co., in the matter of Charles
L. Reed, Bankrupt No. 2760. The bank-
rupt was present in person. The trustee
was present in person. No _ others ap-
pearing the offer of Charles L. Reed, of

$30.00, was accepted and the sale con-
firmed. The meeting and sale then ad-
journed without date.

March 9. On this day was held the
first meeting of creditors in the matter
of G. Leslie Runner, Bankrupt No. 2862.
The bankrupt was present in person and
by attorney Thomas’ Read. Creditors
were present by Corwin & Norcross, G.
R. Credit Men’s Association and by H.
Dale Souter. Claims were proved and
alowed. The creditors elected Charles
I. Atwater, of Shelby, trustee, and placed
his bond at $4,000. The meeting and
examination of the bankrupt then ad-
journed to March 24.

March 10. On this day was held the
sale of assets in the matter of Sol Jacobs,
Hyman Adelberg and New York Outlet,
Bankrupt No. 2852. The trustee was
present in person and. by attorneys Hil-
ding & Hilding. Various bidders were
present in person. ‘The stock in trade
was struck off to M. Sriedman and Jack

Kospfsky, of Detroit, for the sum of

MICHIGAN TRADESMAN

$4,775. The fixtures were sold to the
same parties for $300. The sales were
both confirmed and the meeting adjourned
without date.

March 11. On this day was held the
first meeting of creditors in the matter
of Leander Weaver, Bankrupt No. 2864.
The bankrupt was present in person and
by F. I. Blake, attorney for the bankrupt.
Creditors were present by D. Hale Brake,
of Stanton. One claim was proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date and the case will
be closed and returned to the district
court as a no-asset case.

On this day also was
meeting of creditors in the matter of
Lewis Bilson, Bankrupt No. 2868. The
bankrupt was present in person. No
creditors were present or represented.
One claim was proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case will be closed
and returned to the district court as a
no-asset case.

On this day was held the final meeting
of creditors in the matter of Frank Cut-
ter, Bankrupt No. 2827. The bankrupt
was not present or represented. No cred-
itors were present. Claims were proved
and allowed. Administration e'xpenses
were paid as far as the funds on hand
would permit, there being no funds for
dividends. The creditors made no ob-
jections to the discharge of the bank-
rupt. The final meeting then adjourned
without date and the case will be closed
and returned to the district court in due
course.

On this day also was held the sale of
assets in the matter of Akrevoula Prig-
gooris, Bankrupt No. 2831. The bank-
rupt was not present or represented. The
trustee was present in person. Harry
Gieghan was preesnt representing a bid-
der. The property was offered for sale
and struck off on final offer to T. P.
Spaniolo, of Muskegon, for $500. The
sale was confirmed and the meeting ad-
journed without date.

March 13. We have to-day received
the schedules, order of reference and ad-
judication in the matter of Fred J. Con-
ant, Bankrupt No. 2883. The matter has
been referred to Charles B. Blair as ref-
eree in bankruptcy. The bankrupt is a
resident of Grand Rapids, and his occu-
pation is that of a laborer. The schedules
show assets of $215, of which the full
interest is claimed as exempt, with lia-

held the first

bilities of $841.32. The court has writ-
ten for funds, and upon receipt of the
same, the first meeting of creditors will

be called, and note of the same made

herein. The list of creditors of said
bankrupt are as follows:
John Williams, Iron Mountain —_ $300.00

A. Wm. Veenboer, Grand Rapids —. 125.00

Rhodes Mfg. Co., Grand Rapids. 117.50
Dr. S. Nibbelink, Grand Rapids ~~ 226.50
National Clothing Co., Grand Rap. 7.75
Shipman Coal Co., Grand Rapids_- 9.15
John Kuipers, Grand Rapids _____~ 17.58
A. Witman, Grand Rapids ____-- 8.27

Winegar Furniture Co., Grand Rap. 29.57
March 15. We have to-day received the
schedules, order of reference and adjudi-
cation in the matter of Ross C. Harger,
Bankrupt No. 2884. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a musician. The schedules show
assets of $500, of which $250 is claimed
as exempt, with liabilities of $1,063.60.
The court will write for funds and upon
receipt of the same, the first meeting
of creditors will be called, and note of
the same made herein. The list of cred-
itors of said bankrupt are as follows:
Grinnell Bros., Grand Rapids ____$118.00
Jordan & Jordan, Grand Rapids —_ 185.00

. W. York & Son, Grand Rapids _ 6.28
Stocking Ave. Garage, Grand Rap. 6.76
Ideal Paper Box Co., Grand Rapids 45.00
Mrs. Geo. Oppenneer, Grand Rapids 15.00
Mary G. Fox, Grand Rapids ___-__ 7.38
Sarah Ingelman, Grand Rapids 50.00
Hershey Chocolate Co., Hershey,

PRGRUIN occa ee cae 42.00
Palmolive Co., Chicago __________ 229.56
Geo. Ziegler Co., Milwaukee —____ 351.62
Dr. Ivan Taylor, Grand Rapids 7.00

March 15. On this day was held the
first meeting of creditors in the matter
of Joseph H. Miller, William F. Unruh,
and New Center Market, a copartnership,
Bankrupt No. 2873. The bankrupts were
present in person and by attorney Charles
H. Kavanagh. No creditors were present
or represented; claims were proved and
allowed. Charles J. Bernstein was elected
trustee, and his bond placed at $500. The
first meeting then adjourned to March 29.

On this day also was held the first
meeting of creditors in the matter of
Auto Paint & Varnish Co., Bankrupt

No. 2859. The bankrupt corporation was
present by Geo V. Koch, Secretary and
by Dunham & Cholette, attorneys for the
bankrupt. Creditors were present in per-
son and by W. C. Robertson W. CGC. Rob-
ertson was named trustee, and his bond
placed at $250. Geo. V. Koch was sworn
and examined by the referee, without a

reporter. The first meeting then ad-
journed without date. Claims were al-
lowed.

On this day was also held the first

meeting of creditors in the matter of

Lawrence W. Boozer, Bankrupt No. 2867.
The bankrupt was present in person and
by attorney Louis G. Slaughter, attorney
for the bankrupt. Several creditors were
present in person. No claims were prov-
ed and allowed. The bankrupt was sworn
and examined without a reporter. Geo. D.
Stribley was named trustee, and his bond
placed by the referee at $500. The first
meeting then adjourned without date.

On this day also was held the first
meeting of creditors in the matter of
Fred Stratton, Bankrupt No. 2860. The
bankrupt was present in person. Cred-
itors were present in person. Claims were
proved and allowed. The bankrupt was
sworn and examined without a reporter.
No trustee was appointed. The first
meéting then adjourned without date,
and the case will be closed and returned
to the district court as a no asset case.

March 16. On this day was held the
adjourned first meeting of creditors in
the matter of Harry E. Fouts, Bankrupt
No. 2857. The bankrupt was present in
person and by Dorr Kuizema, attorney
for the bankrupt. The trustee was pres-
ent in persons Attorneys Wykes & Sherk
were present for creditors.

> ) The meeting
then adjourned without date.

—_+>-.___

About the Gingham Situation.

Two interesting things have been
brought out in connection with the
pricing of the dominant lines of ging-
hams and kindred fabrics for Fall de-
livery. One is that the goods were
priced for the new season later than
usual, although only a few days later
than last year, and the other is that
rarely, if ever before, have competing
manufacturers been so slow in pricing
their lines after the leading Eastern
company had taken this action. The
largest producer of Southern goods of
this character has yet to price its
fabrics for the new season, although
the trade is looking for this early next
week. Following it, other Southern
lines will be opened as a matter of
course. It is generally conceded that
prices, on their present basis for the
new season, do not admit of much
profit for the mills.

—_—_>
Men’s Neckwear Active.

Along with the steady business be-
ing done in men’s shirts is a
responding activity in neckwear. The
consumer demand is described as open-
ing up well, with indications for a
satisfactory turnover well through the
Spring. In popular priced merchan-
dise, cut silk ties in new patterns and
colorings are said to dominate, there
being but little competition from the
cheaper knit ties. At prices between
$2.50 and $5 the high-grade knit scarfs
in new stripe and jacquard effects are
being well taken. Foulards in cut silks
are looked upon as likely to be in good
demand, the early buying being al-
ready sufficient to indicate this, ac-
cording to wholesalers.

COF-

 

 

 

A COMPLETE LINE OF

Good

Brooms

AT ATTRACTIVE PRICES
CAMS

Michigan Employment
Institution for the Blind
SAGINAW W.S., MICHIGAN

 

 

 

 

31

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in

 

capital letters, doubic price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per

inch. Payment with order is required, as
amounts are too small to open accounts.

Business Opportunity—In South Lyon,
Mich. Three doors from center of vil-
ment. Three doors from center of vil-
lage. Two main state highways busses
pass. Owner will sell furniture, fixtures,
stock on hand. Building and everything
in A-1 condition. $2,000 takes all. 2%

year lease $25 per month. A sure money
maker. Don’t wait, come. P. W. Callen,
South Lyon, Mich. 194

For Sale—Grocery stock and _ fixtures.

Cash sales last year $38,558. Have other
interests, so must sell. Address No. 195,
c/o Michigan Tradesman. 195

320 Acres—Hand County, South Dakota,

land, to trade for a retail stock. This
is worth investigating. KE. FF. Bae,
Rockham, So. Dakota. 196
For Sale--120-acre improved farm.
Good land, first-class buildings, orchard.
Thirty acres seeded. Near trunk line.
% mile from school. Or will exchange
for small stock merchandise. Address
No. 197, c/o Michigan Tradesman. 197

Location Snap—Rooms to rent, auto
camp site, handy grocery, gas station on
main trunk line. This won't last. You
can buy this property for half or one-

third what it wi'l be worth as soon as
pavement is in this year. Opportunity
knocks to-day: tomorrow may be_ too

late. L. E. Swan, Jonesville, Mich. 193
INVESTORS—If interested in a specu-
lative security guaranteed against loss of
amount invested, write M. L. Smith,
Hope, New Mexico. 187

FOR SALE—Small department store in
thrifty manufacturing city of 3,500. Good
farming country. Doing a paying busi-
ness, all strictly cash. Best corner in
city, cheap rent. Stock $5,000 to $8.000,
to suit buyer. Right party can buy on
part terms. Good reason for selling. Will

bear investigation. A fine opportunity.
Address No. 189, c/o Michigan Trades-
man. 189

STORE in Central
Good clean stock.

FOR SALE—SHOEH
Michigan county seat.

Invoice, with fixtures, $11,000 to $12,000.
Address No. 192, c/o Michigan Trades-
man, 192

FOR SALE—NUMBER OF SETS Allith-
Prouty and Richards sliding door hangers
for single and double doors. Also single
and double sliding door locks. Attractive
prices. BENGENER’ BROS., Austin,
Texas. : 181
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes. dry goods, clothing, fur-
nishngs. bazaar novelties, furniture. etc.

LOUIS LEVINSOHN. Saginaw. Mich.

ARE YOU SELLING OUT?

Will pay highest amount in Cash for
your entire or part of stock and fixtures
of any description. Call or write Jack
Kosofsky, 1235 W. Euclid Ave., North-
way 5695, Detroit, Mich.

Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave.. Detroit. Mich. 566

For Sale—Shoes, men’s furnishings, no-
tions. Fine location, outlying district.
Priced right. Best city in state. Address
424 Maple St., Battle Creek, Mich. 176

© «©
«- TO-DOT COW SPRAY --

Deadly to Flies, Mosquitoes and Lice
on Livestock

“Light—Odorless, colorless does not
stain, kills and repels instantly. for
faney breeders and particular dairy-
men,

“‘Dark’’—Keeps them off longer while
in pasture, has an odor and stains
slighly. Price $1.25 per gallon can.

Insecticide Salesmen—Here is a de-
sirable side line—apply at once. Name
territory you cover—line you carry and
class of trade you call on.

R. C. PARSONS CHEMICAL WORKS
Grand Ledge, Mich.

 

 

SIDNEY ELEVATORS

Will reduce han ee and
speed up Son at make money
for you. Easily installed. Plans
and instructions sent with each
elevator. Write stating require-
ments, giving kind of machine and
size of platform wanted, as well
as height. We will quote a money
saving price.

Sidney Elevator Mnfg. Co., Sidney, Ohle

32

Methods of Promoting the Seed Sea-
son.

The seed season is booming through
March, April and May. If you are
in a position to sell flower and vege-
table seeds, feature theni prominently.

If you can start some Onions, radish-
es or other rapid growers, in a hot bed,
it is a very good plan to do so.

Later they may be transferred to a
window box, and then you have a
forceful exhibit.

Nothing is better than the growing
plants.

They

Heap around the window box your
seed packages, and the story is com-
plete. This exhibit will sell seeds.

A quick growing vine is good. If
you can arrange this oti a trellis fas-
tened to a box with earth, you can
move the trim in and out of the win-
dow at will.

Bank the rear of the window with
pots of flowers, and place your seed
packages down in front.

Still another exhibit is a window box
in which is growing lawn grass. Use
this in connection with grass seed.

If you have suitable facilities, you
might well go in for potted flowers
and plants.

They are decorative around the
store, at the fountain, and will add to

mean business.

many a window trim.

Showing a bed of vegetables, partly
dug, will attract attention.

The bed is in a window box.

There are several rows of radishes,
let us say, and then a row or two be-
ing dug up for the table.

The earth is upturned, there is a

MICHIGAN

trowel half buried, and we see the
fresh radishes, their red surfaces in
glowing contrast to the dark earth.

And all the time show the seeds.—
National Druggist.

—_»+2>———-
Editorial on a Cow.

The cow is a female quadruped with
an alto voice and a countenance in
which there is no guile. She collab#
orates with the pump in the produc"
tion of a liquid called milk, provides
the filler for hash, and at last is skin-
ned by those she has benefited as mor-
tals commonly are. The young cow
is called a calf, and is used in the man-
ufacture of chicken salad. The cow’s
tail is mounted aft and has universal
joint. It is used to disturb marauding
flies, and the tassel on the end has
unique educational value. Person who
milk cows and come often in contact
with the tassel have vocabularies of
peculiar and impressive force.

The cow has two stomachs. The
one on the ground floor is used as a
warehouse and has no other function.
When is filled the cow re-
tires to a quiet place where her ill
manners will occasion no comment,
and devotes herself to belching. The
raw material thus conveyed for the
second time to the interior of her face,
is pulverized and delivered to the aux-
iliary stomach, where it is converted

this one

into cow.

The cow has no upper plate. All
her teeth are parked in the lower part
of her face. This arrangement was
perfected by an efficiency expert to
keep her from gumming things up.

TRADESMAN

As a result she bites up and gums
down.

The male cow is called a bull and is
lassoed along the Colorado, fought
sought to the Rio Grande and shot+y
the vicinity of the Potomac.

A slice of cow is worth 8 cents in
the cow, 14 cents in the hands of the
packers and $2.40 in a restaurant that
specializes in atmosphere.

—o2s es
New Styles in Small Dresses.

Junior dress lines have been aug-
mented by new models since the garly
Spring showing. Many of the new
models have been especially created
for the Easter season, which, accord-
ing to executives of the United In-
fants’, Children’s and Junior Wear
League of America, is an important
factor in those lines. Dark blue geor-
gette, which is a strong item in dresses
for grown women, is also being used
extensively now in girls’ frocks. A
number of the models shown in this
material are trimmed with taffeta to
match. The slips that are worn with
them are also made of taffeta.

—».+.—_—_

of an
appeal from Secretary Hoover. Sur-
veys by the army engineers show that
at certain points the brink of the giant
cascade is receding at an alarming rate
as the water wears it away, and the
modified that
stupendous
plunge that is the world’s cynosure
to-day will be simply a grander edition
of the rapids in the gorge below the
falls. Mr. Hoover says the falls should
be preserved “for the sake of the thou-

Niagara Falls is the theme

may ‘be so
eventually the

contours
vertical

March 17, 1926

sands of honeymooners who go there,”
and the sentimental argument is valid.
But the problem confronting the engi-
neers is difficult, indeed. Perhaps by
a temporary diversion of the current
the edge of the rock can be shod with
metal, and much inventive ingenuity
will be expended on such a plan. At
any rate, the engineers who were not
afraid of the sliding banks of the Cule-
bra Cut and the impounding of the
Chagres at flood season refuse to let
themselves be daunted by a cateract
that has already been tamed and har-
nessed to machinery.
sess

January meant more business for
the Panama Canal than any previous
month in its history, with the sole ex-
ception of December, 1923. The num-
ber of ships making the transit in the
closing month of 1925 was 479. From
a low ebb of about $2,400,000 for the
tolls of the war year 1916, the figures
have now risen to more than $21,000,-
000 a year, and the gross intake from
the start has been in excess of $119,-
(00,000, or more than a quarter of the
In the
meantime there has been a subsidence

whole cost of the waterway.
of the voices that in past years croaked
dismal prophecies of failure for the
canal, first as an engineering under-
taking and then as a profitable com-
mercial enterprise. The best way to
answer them was with the serried ar-
ray of the facts.
———_+2>—___

We have more patience with the
man who fails in trying for something,
big than with him who is aways Sat s-
fied with mediocrity.

 

 

 

 

During thei
Bank Messrs. Caukin
community as able, conscientious an
won the confidence of a large circle of business men,
National Bank now welcomes them into its official family and ex-
tends a cordial invitation to all their friends and acquaintances to
meet them in their new home.

Eugene Richards, former cashier of The Old National Bank, be-

comes a vice-president.

ANNOUNCEMENT

Monroe at Pearl

 

 

 

HE. Old National Bank announces the election of Lavant oa
Caukin as vice-president and J. Clinton Bishop as cashier. The
new officers have held the positions of vice-president and cashier,
respectively, of the Fourth National Bank.

r many years’ association with the Fourth National
and Bishop have earned the esteem of this
d reliable bankers. They have
and The Old

THE OLD NATIONAL BANK

Grand Rapids, Michigan
A Bank For Everybody

 

 

 

 

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‘as

Seales GA