"y29 196 ae cA ‘ PTI RRROSS LGN RODE } — CE <4 mW Y ©) << 2S : CEE ea A Bee og % Pe BP oc SE al CIR \ ‘ Aly |g es _— ; JOE Be See OE wp] yi) Aare, » LCE A GHEANES: ae Awe SO REM RENCEL: ORK SS mA es os INE PSS aX iy S>PUBLISHED WEEKLY SGaN ZZ pee = EWS STEOe ae ONE FIA OO SOMO PPO PORTIS Forty-third Year GRAND RAPIDS, WEDNESDAY, MAY 26, 1926 g o SAG Wy QW A y Z 2 aC Eee Zr Unknown Graves g But, ah, the graves which no man knows, Uncounted graves which never can be found, Graves of the precious “‘missing’’ where no sound Of tender weeping will be heard, where goes No loving step of kindréd! Oh, how flows And yearns our thought of them! More holy ground Of graves than this, we say, is that whose bound Is secret till eternity disclose Its sign. But nature knows no wilderness. There are no missing numbered ways. In her great heart is no forgetfulness. Each grave she keeps she will adorn, caress. We cannot lay such wreaths as summer lays. And all her days are decoration days. Helen Hunt Jackson. ce bibs Public St ry ney SPRING FEVER With the first signs of spring comes the feeling of torpor and sluggishness. In the old days this condition was called “Spring Stanolax (Heavy), a pure water white mineral oil of heavy body, accomplishes its results entirely by mechanical means — lubrication. Stano- Fever.” It was at such times that Grandmother prescribed her favorite reme- dies —- sulphur and _ molasses and herb tea. These _ tonics STANOLAX (Heav' temedy for the relief tion. Its action is pu were judicious- ly administered to the entire family, the silent reluctance of the older members and the vociferous protests He lax (Heavy) does not cause grip- ing or straining, and because of ea its heavy body seepage is min- JIAO EEE of the youngsters being alike disregarded. . In late years, however, we have learned that it is not necessary to take these nau- seating doses to be ‘‘fit’’ and energetic dur- ing the spring months. Spring torpor, which is brought about by the accumulation of poisons in the system during the winter months chiefly through faulty elimination, may be re- lieved by using Stanolax (Heavy). imized. - By carrying Stanolax (Hea- vy) in. stock, you will be able to cater to a greater number of people in your neighborhood who have learned, through our extensive advertis- ing, to call for this product by name. Stanolax (Heavy) brings large profits and many repeat sales. We are prepared to tell your customers and prospects still more about Stanolax (Heavy) through our vari- ous dealer helps. Write our nearest branch regarding these helps. They will mean in- creased business and profits. By taking Stanolaz (Heevy) during the winter months, you will eliminate the usual recurrence of spring torpor every year. Standard Oil Company [Indiana] — ST — 2 —— oe 1 «s’* > Forty-third Year MICHIGAN TRADESMAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete In Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Published Weekly By TRADESMAN COMPANY Grand Rapids B. A. STOWHB, Editor. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 16 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. DRY GOODS BUYING. Several prominent business men, among them Mr. Shedd, of Marshall Field & Co., Chicago, have recently given their views on current conditions and future prospects. As to both they find much to inspire them with con- fidence. The existing situation, while not in all respects as alluring as it might be, still offers opportunity for the trained and cautious merchant who has adapted himself to present-day ways and needs. In the basic indus- tries production has slackened in some directions, but in most it is still at a high rate. A notable exception is in the case of the textiles, where there are many problems to be met. One of them is a nicer adjustment of out- put to real demand. What makes this especially difficult is the ascertainment of this demand when few, if any, are willing to buy or contract for anything beyond immediate needs. This dis- position appears throughout transac- tions beginning with the ultimate con- sumer and going back through dis- tributing and manufacturing channels to the providers of raw materials. Back of this is a lack of confidence in the stability of values and possibly in the buying of the consuming public. In some instances this arises from the ex- istence of a multiplicity of styles, with the resultant doubt as to which will show popularity. A situation such as this ought to be remedial. There should be, however, no doubt as to the large buying capacity of the people or as to their willingness to spend money for what appeals to them. Some days of warmer weather over most of the country during the past week were a help to consumer buying. It is, however, still conceded that much more of this is to be done to make the Spring season even a moderate suc- cess. The launching of the distinct Summer season for garments last week has tended to divert more attention to the strictly warm-weather garb, al- though Spring with its diversities of temperature has still nearly a month to its credit. It used to be said that per- sons should dress according to the weather rather than the calendar, but too many have got into the habit of doing neither, but of doing things on conventional dates. In a country with such a diversity of climates as this one affords, it is sheer nonsense to try to have a uniformity of costume the year around or at all places at one and the same time. What is suitable at Palm Beach in January would hardly do in New York or Chicago. This obvious truth is often lost sight of in the course of merchandising and, at times, ac- counts for some business mishaps. It may be that what has been happening during the belated Spring season this year will be a guide and a warning whose benefits will appear in subse- quent ones. A cause for congratula- tion has been found in the fact that garment manufacturers in most in- stances have kept down their produc- tion quite close to visible demands and will show few specimens on their racks when the season finally closes. FEATURING BRASSIERES. Recent developments in the mer- chandising of brasNeres have taken this article from the accessory class to where it is one of the best paying de- partments of the retail store, consid- ering stock investment and space oc- cupied. The stores are giving much more attention to brassieres than was the case some years ago, and they are finding it profitable. The outstanding aspect of the retail merchandising of brassieres is the realization that the stores must feature this merchandise. The idea is that if you find the right thing to feature you are certain to make money. Under this method the stores find that they can get as large profits stressing brassieres as any other type of mer- chandise. No hardware merchant, for example, ever made his fortune by selling nails, screws, clothespins and other staples. It is in the self-turning ice cream freezers and rapid luring rat-traps and other devices of a novelty nature on which he secures volume and profits. This may be a bit of an exaggeration, but it aptly illustrates the point we have in mind. Why are so many stores worried over the topsy-turvy condition of the corset and brassiere industry? Why are other stores reap- ing profits galore out of their thriving brassiere department? It’s the same story as the nails and the ice-cream freezers. To-day might well be called the idea era in manufacturing and selling. The manufacturer who is the creator of new ideas in garments sees his busi- ness growing by leaps and bounds, The 26 manufacturer who is content to hitch his horse to a staple line is fast being left by the wayside. The store which features specialties finds its sales curve rising like a June thermometer. The store that continues to show the woman garments that are an old, old story to her is left won- dering why the customer walks away from the counter and takes her patron- age elsewhere. AS MOSCOW’S MONEY. The British coal miners with one hand accept a check of $1,300,000 from Moscow and with the other sign their rejection of Prime Minister Baldwin’s plan for settlement of their strike. The two incidents are not necessarily in direct relation, but their significance is obvious. In the first place the nline unions have accepted the assistance of a for- eign agency whose object is not so much to help them as to hurt Eng- land. jected by the trades union council at the time of the general strike. What their own people could not or would Moscow’s money was flatly re- not do for them the mine workers hope the ill-wishers fo their country can ac- complish. At ‘best, a policy based upon such considerations is short-sighted and injurious to the unions. In the second place, the Baldwin program for settlement was turned down on a technicality, and the possi- bility of a long and costly strike rests upon a refusal to compromise. In principle both sides have agreed upon a reorganization of the coal industry which is to involve, ultimately, a re- duction in workers’ wages. The mine unions, to keep wages uneconomically high—and at the same time prevent the transfer of miners into other in- dustries—object to the details of the settlement proposed by the govern- ment. The problem is admittedly a difficult one to solve. But it will be made only harder by an uncompromising attitude which will bring a long strike sup- ported by foreign gold. NOT A FOUNDER IN ANY SENSE. Louis Campau is frequently referred to by people unfamiliar with the sub- ject as the founder of Grand Rapids, but he never made any such claim in his own behalf, because he possessed none of the attributes of a founder. He was a fur trader, pure and simple, and his principal stock in trade was whisky, which he dealt out to the In- dians in exchange for their furs. He knew the Indians, as all French trad- ers of the fur trading days knew them. He understood their -weaknesses and their uncontrollable passion for liquor and catered to that trait in their char- acter. In celebre‘ing the centennial of the founding of Grand Rapids next Number 2227 fall, it is exceedingly unfortunate that we have not a more sterling character to associate with the event than a whisky selling fur trader. A valuable contribution to the event is the paper on Louis Campau printed elsewhere in this week’s edition from the pen of Lemuel S. Hillman, who has evidently compiled his facts from authentic sources. It will be noted that when Louis Campau was sent to Saginaw by Lewis Cass to. assist in securing a from the depriving them of their lands for prac- tically no consideration his chief argu- treaty Indians ment was many barrels of whisky, ten of which were opened at a time. If there is any attempt made at our cele- bration to present a representation of Louis Campau as he looked a hundred years ago the traditional whisky barrel should be given a prominent place in the presentation. ATT CANNED FOODS STRONGER. The canned food market is in more satisfactory condition than at any time since last fall when depression de- veloped, resulting in more or less pes- simism during the early part of the year. The volume of business during the past two weeks has been greater than that done previously in as many months. 3uyers, particularly those who are judges of values and market conditions, have abandoned their poli- cy of buying only from day to day. Many have bought quietly under cover and now have to their credit sizable blocks of pack vegetables which they can draw upon for current standard needs or carry over until the fall. They have been bought right and as the market has hardened there seems not one chance in ten that these purchases can be duplicated later on at their original cost. In other words, the price tendency has been upwards. Buyers stock up on an advancing market and there is more competition to cover and a cor- responding tendency, on the part of packers, to carry their surplus stocks for advances. All of the major vege- tables have been in better demand. The better tone in any one line has been The dis- reason to communicated to the others. tributing abandon the idea of a controlled pack and sees no justification in overbuying spots or futures, but it is admitted that the better part of wisdom suggests a broader scope of operation so as not to lose out on the bargains which are trade sees no now available. High productive efficiency, and not high wages, is the cause of high living standards. Like people, when money isn’t work- ing it gets shiftless and acquires bad habits, 2 IN THE REALM OF RASCALITY. Cheats and Frauds Which Merchants Should Avoid. Ypsilanti, May 25—I have noted that you expose fraudulent and crooked sales and transactions in this State. In reading one of your past issues I noted an article in regard to H. & B. Wolf & Co. 20 Broad street, New York. This concern also has several branch offices. They are stock brokers and specialize in German bonds. Several months ago I traded to them some German bonds which I had for thirty- seven shares Deutsche Handels Bank, which thev were selling at th-t time for $2.50 per share. I hav- since found out that this stock is worthless. Can I do anvthing with these people for using the mails for fraudulent pur- poses? If you have anything to sug- gest on this I will be pleased to hear from vou. If you wish all of the de- tails I will be pleased to furnish them. George H. Lawson. This department has repeatedly warned the readers of the Tradesman against Wolf & Co? and the worthless stuff they sell. They frequently change the line of securities they offer, but their stock in trade is alweys fraudu- lent—always worthless. J. H. Denton recently came to the city and located an office at 300 House- man building. He pretends to issue a classified business and professional di- rectory, which has no particular value to anyone and is just simply a pot boiler—pure and simple. He recently gave a local gentleman a reference to the Better Business League of Evans- ville, which replied as follows: Evansville, May 17—Acknowledging receipt of your enquiry of May 14 re- garding J. H. Denton, this is just an- other scheme to milk the merchants and business men out of something that is unnecessary. It is true that I investigated and notified some two or three hundred business men to stay clear of his proposition. He was very umsuccess- ful here. He works a good looking woman in charge of the general office work and girls on the telephone. I certainly would put an end to his work in Grand Rapids as soon as pos- sible. ‘ If there is any further information do not hesitate to call upon me. C. Mushlitz, Manager. The sales talk his lady ass'‘stant gives people on calling them up by telephone and undertaking to secure their orders is as follows: Be sure to have the proprietor or manager on the phone. Then begin: This is the Classified Directory Company speaking. We are now com- piling the new business directory and would like to have your listing for the coming issue. We have you listed as Jones & Brown, Grocers, Phone 94623 (or whatever the case may be). Is that correct? Now Mr. Brown we have two sets of listing in this issue. The light faced tvpe are $4 per year and the Heavy bold faced type at $5 per year. Either of these listings entitle you to one of the directories free. Which listing would you prefer? About this time vour prospect may ask you if this is the telephone or city directory. Tell him no. This is the business and professional directory. A city directory can. be found only in ho- tels. drug stores or in very large busi- ness offices, while this will have a verv large free circulation. The telephone directory is consulted only for tele- phone numbers while this has a great deal of information about the city. In addition to being a business directory MICHIGAN TRADESMAN it will also be a complete city guide, giving a listing of the public buildings and how to reach them. It will also have railroad time tables, bus sched- ules and interurban time cards. Streets and their location. This book will be distributed free to the various hotels and clubs of the city and one given to each out of town member of the automobile club. One will be given to each member of the city police and fire departments, and be placed in the bus station and given to the bus drivers. In closing your sale say: Thank vou Mr. Brown, our collector will call on vou in the course of a few days and show vou a proof of your listing and if there are any corrections necessary they can be taken care of at that time. Alwavs trv and sell the heavy listing, but if vou are unable to do so, ask the prospect if he will consider the light listing. Be sure to thank the man for his time whether you sell him or not. The Miami Better Business Bureau warns against Florida oil promotions. Florida, says the Bureau, is rich in many items, but as yet there is no ava‘lable evidence which places oil on the list. The State Geologist declares such enterprises wildly speculative. Ben Kreeger, of Chicago, doing busi- ness as the-Federal Mail Order Co., is the recip‘ent of an order from the Fed- eral Trade Commission to cease and desist from a variety of misrepresenta- tions varying all the way from “Wool finished serge” to claims that he sold for less than cost. He recently filed an affidavit with the Post Office De- partment in order to obviate formal proceedings promising to desist from somewhat similar sales methods. A number of advertisements by this con- cern, checked from time to time by the National Bureau, have disclosed glaring discrepancies between adver- tised statements and merchandise. A magazine solicitor using the name S. E. Kelso has represented to some restaurant men in Michigan that he would furnish ten thousand paper nap- kins, prepared for advertising purposes by the Kellogg Company of Battle Creek, Michigan, or a series of Kel- logg menus, with subscriptions to Cafeteria Management. Both the magazine publisher and the Kellogg Company state that Kelso is not au- thorized to represent them. Investigation of a homesteading scheme by the Better Business Bureau of Fort Wayne, Ind., before anyone in that city lost a penny, resulted in the committment to the insane ward of the Wisconsin State Penitentiary of its promoter, Charles Edgar Morris. This man’s story and his outfit of spurious credentials were plausible and served to victimize a number of persons in other communities. Not all blue sky promoters, perhaps, are mentally un- sound to this degree. C. C. Cannan, oil promoter of Hous- ton, Texas, whose activities in the sale of German bonds at inflated prices has been outlined in this department, has been convicted on seven counts for using the mails in a scheme to defraud. He was sentenced to three years’ im- prisonment in Leavenworth Peniten- tiary and fined $5,000. He was tried May 26, 1926 On the First Floor of Our Building You WillFind Our SAFETY Ae Bt tr ‘ aI a | 2 Ea ary és ane VAULTS HEY ARE CONVENIENT for those author- ized to enter them and represent the last word in safety for the valuables and private papers of those who use them. At a very small yearly rental (as low as $4. 00 per year) you may have the use of a private box in these vaults and none but yourself or some- one whom you specifically designate can have access to it. The cost is small but the protection is great. THE MICHIGAN [RUST COMPANY GRAND RAPIDS, MICHIGAN The first Trust Company in Michigan \ LLL LLL LLL LLL LLL LLL LLL LLL LLL LLL LLL LLL LLL LLAMA Headquarters for FIRE WORKS Everything in the line of Fire Works and Flags A.E.BROOKS & CO. Grand Rapids, Michigan N N N N N N N N N N N N NY WW dddiidddiddibdbddhdssshhhhhhbdbhddbdhhbbhhbd ZL ddddddddddddddddddddddddddddddddllllllssbssbth GRAND RAPIDS LABEL CO. Manufacturers of GUMMED LABELS OF ALL KINDS ADDRESS, ADVERTISING, EMBOSSED SEALS, ETC. Write us for Quotations and Samples GRAND RAPIDS r MICHIGAN — eo ® . a ea 4 4 2 hi t x 7 ‘ a q » 4 ae May 26, 1926 before the Federal Court at Houston for operations during 1924 in connec- tion with sale of stock of the Standard Royalty Co., Texas Royalty Co., and the Gulf Royal and Production Co. All the companies above named were vig- orously pushed in Cannan’s sheet, the Texas Investor, familiar to investors in all parts of the country. R. E. Nel- son, Post Office Inspector at Denver, Colorado, was responsible for a well- connected outline of evidence. Grand Rapids Wholesalers at Hart and Mears. Mears, May 24—I attended the ban- quet staged at Hart by the Grand Rapids wholesaleres on Wednesday evening. When Toastmaster Higgins complimented the ladies of the church on the dinner and service, he did not make it strong enough. They were fine. I thoroughly enjoyed the ad- dress by Mr. Bierce, of Grand Rapids. He certainly is a big booster for our glorious State. He spoke at length of our beauties and resources. I don’t know who wrote his lecture for him, but it was darn good any way. He was answered by Earl Pugsley, of Hart, who stated the people of this vicinity probably did not appreciate our resorts and lake here, because they never took a bath. Of course [ had never heard of Pugsley taking a bath, but was surprised at his admit- ting it. Glad, anyway, to hear he has a reason. Following Pugsley came Lee Higgins, Mr. Welch and Mr. Hyde, all of whom discussed the Irish ques- tion until the room was filled with a green haze. The toastmaster tried to spring a joke on the audience by call+ ine on Brubaker, of Mears. for an ad- dress. Fortunately, Brubaker was confined to his bed by illness, thereby saving himself much embarrassment and the audience a tedious half hour. As an after dinner speaker, Brubaker is a fair merchant. When he attains the stature of E. P. Monroe, the popu- larity of Dick Prendergast, the beauty of William Berner, the poise of Welch and the salve spreading ability of Clark, he may be able to appear before an intelligent audience as speaker. The bunch spent an hour in Mears Thursday morning to fill their aliotted fifteen minutes. I had been requested to keep an eye on William Berner. as the bunch claimed he had been picking up the souvenirs they had been giving out. Bill is probably go- ing to stage a tour on his own hook and was preparing for it. With that bunch of forty-eight in the store, I stood over he cash drawer and dele- gated Clark to watch Berner. Every- one else watched Clark. I traced the rumor that the whole- salers had four chickens come up from Grand Rapids and meet them in Hart. The rumor was based on facts. They must have been chickens, as I heard them all crow. And, O, Henry, but thev could sing, too. I say the Wol- verine Quartet is the best ever. They ean sing like a Chinaman. Well, I am spoiling too much good stationery. If this does not fill your waste basket, I will write more. Chronic Kicker. Preparing For Eventualities. In one of the Southern states the negroes are great patrons of a matri- monial agency. One negro, anxious to find a wife for his son, went to this agent, who handed him his list of lady clients. Running through this, the man came upon his wife’s name, en- tered as desirous of obtaining a hus- band between the ages of 28 and 35. Forgetting about his son, the darky hurried home to announce his discov- ery to his wife. She was not disturbed. “Yes,” she said, “I done give him my name. was so sick in de winter and de doctor says we must prepare for de worst.” I puts it down when you ~ MICHIGAN TRADESMAN 3 Developing a Mailing List. One way for the retail druggist to develop mailing lists of prospects in the territory surrounding his location follow the lead of a Montreal retailer who subscribes for all the local is to newspapers within a radius of seven- ty-five miles. From these newspapers he compiles mailing lists of newly mar- ried couples, of girls whose engage- ments are announced, of babies who have just put in their appearance, of houses which have recently been con- structed, of high school graduates, and of those boys and girls who have been confirmed. This information is classi- fied and each list filed carefully and circularized with specially prepared advertising material for each particular class. The appeal is wonderful. It has built for him a fine business. —_22s—__ Interference. “Honest, Teddy,” cross-eyed his big sister, who had given him a dime to stay away from the parlor while her beau was there, “didn’t you even peek through the keyhole?” “Naw.” was the disgusted reply. “Pa an’ ma was in the way.” —_++>—___ The tobacco habit is recommended for chickens by the zoological depart- ment of the University of Washington. Tobacco has been found by Prof. Joh. Guberiet, head of the department, to be one of the most effective means of combating a destructive in‘estina worm, on which he just has completed an investigation covering five years and involving 350 chickens. The life of the worm parasite was traced from the formation of its eggs in the chicken, incubation in the earth and later development within the fowl’s internal organs. A strange pest has killed off large numbers of chickens in the Northwest in the past five years. its effects being particularly destruc- tive to young chicks. “I’ve found that a pound of tobacco fed to 100 chickens a good remedy to prevent the develop- ment of the worm,” pointed out Prof. Guberlet. “A general diet of this pre- ventive in the mash feed in a single season will destroy most of the worm hosts, which sooner or later upre a big industry.” —_2»2.—__ The site chosen for the President’s vacation will assure him the seclusion and the rest to which no man is better entitled. Though the Adirondack camp placed at his disposal is by no means in the wildest and least accessible part of the great mountain playground of New York State, the climate will be much like that of the Vermont high- lands, not far away, to which Mr. Coolidge is habituated, and it is two tailes from the lodge to the much-used motor thoroughfare between ‘Montreal and New York. It is important that the President should be shielded from the well-intended amenities of the holiday tripper and curious tourist. The President has given himself with fidelity and consecration to public af- fairs, and he is entitled to the sym- pathetic connivance of his countrymen in whatever official effort is made to secure to him the interlude he requires from arduous responsibilities at Wash- ington. : through “ . . . have you made a raisin pudding lately?” ‘To get all these items on more order pads- RAISIN PUDDING To make raisin puddings your customers need—in addi- tion to Sun-Maid raisins—rice or cornstarch; tapioce or gelatine; then chocolate, eggs, sugar, flour, baking powder, milk, butter and flavorings. You sell all these items. You can increase your sale of them by suggesting raisin puddings! A casual reminder, “Have you made a raisin pudding lately?” will start more puddings, result in more sales of all these items. So will counter and window displays —and you can get those free by asking the Sunland service man or sending ws the coupon below. Both of these ways are especially effective right now because Sun-Maid advertising on posters and in street- ‘ars. everywhere is featuring raisin puddings. You focus it on your store; you make the extra sales. Get the store displays. Recommend raisin puddings to all your customers now. It will put more items on their. order pads. Sun-MaAIp Products Distributed by SUNLAND SALES COOPERATIVE ASSOCIATION Offices throughout the World suggest Sunland Service lepartment, Pacific-Southwest Bldg., Fresno, California. Kindly send me, free, your new window and counter displays featuring Raisin Puddings. ‘ 4 MOVEMENTS OF MERCHANTS. Fairfield—D. F. Rockwell has en- gaged in the boot and shoe business. Boyne Falls—Fanning Bros. have sold their general stock to George Matchelski. Pontiac—The Barnett Co. has en- gaged in the boot and shoe business at 16 North Saginaw street. Clare—The Clare Hay, Grain & Bean Co., has decreased its capital stock from $40,000 to $25,000. Allegan—Charles Underkircher has engaged in the grocery and delicates- sen business on Hubbard street. Detroit—Wilson Bros. Oil Co., 3307 Twenty-ninth street, has increased its capital stock from $200,000 to $300,000 Mendon—Haessig & Taylor have sold their boot and shoe stock and store fixtures to M. J. Swonk, who will continue the business. Lansing—Earl Hopkins has taken possession of the Ralph W. Crego gro- cery store, West Saginaw street, which he recently purchased. Monroe—The Star Clothing Co., 22 East Front street, is closing out its stock and store fixtures at special sale and will retire from business. Lansing—R. L. Cardy and E. Callow have engaged in the jewelry and sil- verware business at 20314 South Wash- ington avenue, under the style of the Cardy Jewelry Co. Iron River—Nelson & Swift, dealers in boots, shoes, etc., have dissolved partnership and the business will be continued by John Nelson, who has taken over the interest of his partner. Lansing—Daniels Jewelry Co., 207 Washington avenue, has leased the store building adjoining its own and will occupy it with an optical depart- ment, under the management of Dr. C. L. Chase. Flint—Ward B. Kitchen, Inc., 100 East First street, has been incorporated to conduct a retail clothing and men’s furnishings business, with an authoriz- ed capital stock of $3,000, all of which has been subscribed and paid in in cash. Detroit—The Scott-Kay Drug Co., 06801 Linwood avenue, has been incor- porated to conduct a chain of drug stores, with an authorized capital stock of $100,000, of which amount $55,000 has been subscribed and paid in in cash. Ecorse—The Economy Supply Co., 81 Visger Road, has been incorporated to deal in fuel, cement, builders’ sup- plies, etc., with an authorized capital stock of $35,000, $20,000 of which has been subscribed and paid in in prop- erty. Lansing—The Rule & Roberts Co., 419 South Washington avenue, has been incorporated to deal in auto ac- cessories, tires, etc., with an author- ized capital stock of $10,000, all of which has been subscribed and $7,600 paid in in cash. Detroit—The Cecil R. Lambert Co. has changed its name to the Mechan- ical Handling Systems, Inc. There will be no change in the ownership, management or executive staff. The company manufactures mechanical handling equipment. Lowell—The Lowell Lumber Co. has been incorporated to deal in lum- MICHIGAN ber, builders’ supplies and fuel, with an authorized capital stock of $30,000, all of which has been subscribed and paid in, $10,645.17 in cash and $19,- 354.83 in property. Detroit—The Cook-Gross Motor Co., 8323 Van Dyke avenue, has been in- corporated to deal in autos, auto ac- cessories, parts and supplies, with an authorized capital stock of $25,000, $4,000 of which has been subscribed and paid in in cash. Detroit—The Universal Victor Co., 319 Orleans street, has been incorpor- ated to deal in automotive accessories, with an authorized capital stock of $5,000, of which amount $1,750 has been subscribed and paid in, $750 in cash and $1,000 in property. Manufacturing Matters. Lansing—The Capitol Furniture Co., 910 South Walnut street, has built an addition to its plant and installed new woodworking machinery. Grand Rapids—The Chicky Manu- facturing Co., 349 Eastern avenue, N. E., manufacturer of candy bars, has increased its capital stock from $5,000 to $15,000. Coldwater—The Nelson Bag Pack- ing Co. has been incorporated to man- ufacture packing devices, with an au- thorized capital stock of $150,000, $95,- 000 of which has been subscribed and paid in in property. Benton Harbor—The Superior Steel Castings Co. has changed its name to the Superior Steel & Malleable Cast- ings Co., and changed its capitaliza- tion from $225,000 to $225,000 prefer- red and 10,000 shares no par value. Grand Rapids—The Veltman Co., 228 Eugene street, has ‘been incorpor- ated to manufacture and sell cookies, crackers, etc., with an authorized cap- ital stock of $25,000, $12,000 of which has been subscribed and paid in in cash. Detroit—The Taylor Chemical Lab- oratories, 2203 Dime Bank building, has been incorporatetd to make and deal in soldering solutions, with an authorized capital stock of $2,000, all of which has been subscribed and paid in in cash. Kalamazoo — The American Dry Milk Co., P. O. Box 1089, has been incorporated to deal in milk products, machinery and equipment, with an au- thorized capital stock of $10,000, all of which has ‘been subscribed and $1,000 paid in in cash. Detroit—The Warner Products Co., 2407 Woodward avenue, has been in- corporated to manufacture and sell dry cleaning products, with an authorized capital stock of $10,000, all of which has been subscribed, $500 paid in in cash and $1,500 in property. Holton—The Holton Manufacturing Co. has been incorporated to manu- facture hay tools, sanitary barn equip- ment, etc., with an authorized capital stock of $25,000, of which amount $14,- 200 has been subscribed, $100 paid in in cash and $4.100 in property. Hart—The Harrison Basket Co., with plants here and at Shelby. has merged its business into a stock com- pany under the style of the Harrison Manufacturing Corporation, to manu- facture fruit packages, wood novelties TRADESMAN and metal products, with an authorized capital stock of $90,000, all of which has been subscribed and paid in in property. Battle Creek—The Battle Creek Surgical Supply & Supporter Corpora- tion has been incorporated to manu- facture and sell at wholesale and re- tail, hospital and surgical supplies, with an authorized capital stock of $500.000 preferred and 500,000 shares at $100 per share, of which amount 10,000 shares has ‘been subscribed and $1,000 paid in in cash. Detroit—The Detroit Lighting Fix- ture Co., 152 East Jefferson avenue. has merged its business into a stock company under the same style, with an authorized capital stock of $25,000, of which amount $14,100 has been sub- scribed and paid in, $2,732.53 in cash and $11,367.47 in property. The com- pany will conduct a manufacturing, wholesale and retail business. __-_o¢2s___ Early Business Men in the Valley City A Hosford Smith was a dealer in dry goods, clothing, hardware “and so forth,” on the corner of Water and Ferry streets, in 1836. The corner is now occupied by the William A. Ber- key Furniture Co. Mr. Smith lived many years on the Northwest corner of Library and Ransom streets and raised two daughters and two sons. One son, Walter, served the Government in the army during the civil war. A badly shattered arm testified to his bravery. He died at the Michigan Soldier’s home a few years ago. The second son, Fred H., was employed as a book- keeper after reaching manhood several years in the office of the Grand Rapids Eagle and later as a salesman for Nel- son, Matter & Co. Two daughters are living. One, Mrs. John B. White, divides her time between Grand Rap- ids and South Haven. Mr. Smith was appointed a deputy collector of internal revenue in 1863 and held that position more than ten years. Following the election of Grover Cleveland in 1884 to the office of President, a Democrat, General I. C. Smith, was appointed collector. The Republican deputy, Hosford Smith, and the clerks em- ployed in the office were dismissed. I. S. Ruys Vandugteren, an expert ac- countant, was placed in the chair of the deputy. Vandugteren became dis- satisfied with the routine work of his office and the compensation accorded him and resigned a few months after he had received his appointment and General Smith recalled A. Hosford Smith to his old job. E. Emerson was a dealer in general merchandise in Grand Rapids, in 1836 under the name of the “Kent store.” A considerable part of his investment in stock consisted of champagnes, drugs, medicines and cigars. The people craved for luxuries that few could afford as well as the neces- sities in those days. Toussaint Campau, a brother of Louis, the first of his family to enter the valley of the Grand, was a dealer in groceries, dry goods and hardware in Grand Rapids in 1836. He was lo- cated on Water (later Waterloo) street and at present Market avenue. Orson Peck sold groceries on Pearl street (the present Campau Square) in 1836, wines, May 26, 1926 On April 15, 1837, Miles, Tidd & Co. opened a general store in Grandville. They specialized in the sale of “Eng- lish, American and West India goods.” “A Christian Library,” was offered for sale by the Kent book store in 1836. It consisted of Baxter’s Call, Saint’s Rest, Imitation of Christ, Memoir of Howard, Church Members’ Guide, Jay’s Lectures, True Godliness, Female Biography, Devotion, Beauties of Colyer, Call’s Remarks, Helps to Zion’s Traveler, thirteen volumes in all. It may be imagined that there was not a heavy demand for such libraries in the village in 1836. Arthur S. White. eo Buy Only To Cover Immediate Re- quirements. Written for the Tradesman. The visible supply of wheat in the United States on the 22d inst amounted to 21,275,000 bushels, compared with 40,604,000 bushels one year ago, so it is apparent there are no burdensome stocks of wheat in the United States. A prominent and reliable grain com- pany reduces the present (yesterday’s) visible to 19,000,000 bushels in round numbers. The principal bearish feature of the domestic market is the proximity to new crop arrivals, when it is expected new wheat will sell at from 15@25c under the present prices. This applies more to new crop flour, however, than old crop flour. Undoubtedly, old crop wheat and flour will continue to bring good prices for another thirty days to six weeks. Crop conditions appear more favor able than a week ago, as most of the wheat growing sections of the United States have been favored with copious rains and, in consequence, the growing grain is making favorable progress. It is necessary to make an exception to above statement when referring to North and South Dakota, as the spring wheat crop in those States is reported in a critical condition and requiring immediate relief from heat and drouth. An*influence favoring strong and firm markets is the very light flour buying the country over, as the trade will of necessity be forced into the market at an early date and should un- favorable conditions surrounding the growing wheat develop with an active demand for flour, present prices might easily be maintained on new wheat. European countries are producing this year, from 70,000,000 to 90,000,000 bushels less wheat than a year ago, which is also a bullish influence, so on the whole the trade should keep covered and closely watch crop de- velopments, both at home and abroad, as conditions might easily change over night, and the well informed man ‘- the fellow who will make the most progress financially. Buying or sell- ing should not be indulged blindly. but, on the other hand, consummated under the most enlightened state pos- sible by men who have a good general knowledge of both supply and demand as well as financial conditions. Conservative merchants are buying to cover requirements, but are not speculating on either the long or short side of the wheat and flour markets at this time. Lloyd E. Smith. ea a a a ae wow ® 2° % -_ — ia bt ye NS a ‘> a May 26, 1926 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granu- lated at 6.05c and beet at 5.95c. Tea—The market in this country is now for the most part lower than the primary markets and everybody is pre- dicting an advance on this account, particularly on Ceylons, Indias and Javas. New Formosa teas are expect- ed to open in primary markets almost any time. The quality is expected to be poorer than usual, and the prices possibly higher. The general demand for tea during the past week has been only fair, with prices unchanged, show- ing a fairly strong undertone. Coffee—The market for Rio and Santos coffee, green and in a large way, has shown no special change since last week. There have been fluctua- tions both ways, but the net result for the week brings no special change to the market. The week closes with all grades of Rio and Santos coffees, green and in a large way, about as they were a week ago, and without any prospect of material change. Mild coffees end the week as they began it. The job- bing market for roasted coffee is un- changed for the week and a fair de- mand reported. Canned Fruits—Fruits rule firm. The main interest is in opening prices on California packs expected at any time. Good future business after quotations are out is promised. Canned Fish—The advertising cam- paign for pink salmon has not been the success that was expected, and the market is weaker than it has been. Main sardines are unchanged and dull. The trade is waiting for opening prices. Large shrimp is one of the firmest and scarcest lines in canned fish. Dried Fruits—Little can be said of changes in the dried fruit market, since there is no alteration in the policy of conservative covering, no heavy Coast buying for prompt or later shipment and no radical price changes on the spot. Peaches, apricots and raisins have hardened somewhat but pears, prunes and currants are not disturbed. The raisin situation is favorable for the season. Spot stocks are unusually light as all factors worked their hold- ings down to bare floors and are de- pendent upon current replacements for the balance of the old crop year. A better than average demand for pack- age and bulk Thompsons exists while bleached types have been closely sold up. Seeded some time ago became scarce. The outlook is very favorable for the balance of the season, more as to a clean-up than as to sensational advances. The latter is unlikely but values here do not correspond to the Coast and a further spot readjustment is to be expected. Prunes are steady. The demand is not heavy and is mostly for local goods. Coast packers are firm and both in California and the Northwest the carryover is controlled by a comparatively few packers. Peaches and apricots are being crossed off of the list as holders liquidate their top grades and cannot replace them. Pears are quiet while currants are steady. Beans and Peas—The market for dried beans is looking up a little on MICHIGAN TRADESMAN account of lighter supplies being re- ported from principal distributing points. Fractional advances are re- ported for most varieties during the week, especially California limas. Red kidneys are also doing better. Green and Scotch peas are a little firmer in sympathy and in very light demand. Cheese—The market has had rather a firm week. Supplies have been light and the demand is fair. No change in price has occurred. Provisions—Hog products in pri- mary markets have not shown much change for the week. What change has occurred has been upward. Pri- mary markets on all grades of hog products have been firm and the job- bing market in the East has remained quiet and unchanged. Beef products have been easier and barely steady, with a very light demand. Jobbing prices in the East are about unchanged. Nuts—Walnut distributors are in- terested in the quantity of 1925 for- eign and domestic nuts still on hand, but there is no way of checking up unsold stocks and California packers are reported to be out of all grades while soine interior markets report a reduction of budded and No. ls. One of the most optimistic factors estimates that holdings of California nuts are no heavier than usual for the season. There are some Sorrentos in storage as they were put away when the mar- ket broke earlier in the season. It may be that total holdings have been exaggerated and that a more active demand would prove that holdings are not excessive. The uncertainty makes new crop seem an unfavorable venture at the moment. Brazil nuts were more active last week and the price range was somewhat higher. Almonds, fil- berts and other types were unchanged. Rice—The market is inactive, with most of the demand for nearby re- quirements. Stocks are light and are not sacrificed. Southern points are firm and report a fair distribution to domestic markets. Foreign rice has been reduced to almost nothing and is decidedly in favor of the seller. Syrup and Molasses—Molasses is still selling very fairly, in spite of the fact that the summer is here. Prices show no change for the week. The demand is fair. Everything is main- tained on a steady basis. Buyers are buying only as they need stocks. Su- gar syrup is firm, on account of the light output. The demand is very fair. Compound syrup is quiet, without change in price. Salt Fish—No change has occurred in the situation in mackerel and other salted and prepared fish since the last report. The demand is quiet, prices rather easy. 2+ Review of the Produce Market. Apples—Baldwins, 75@$1; Spys and Kings, $1@1.50; Jonathans and Mc- Intosh, $1.50. Winesap box apples are now in market, selling as follows: 1008-1135) =. 32-0 ee $3.25 1256 ee 3.25 Se Te een 3.00 198s 5274 ea 2.50 Asparagus—$1.25 per doz. for home grown. Bananas—74%4@8c per Ib. Beans—Michigan jobbers are quot- ing new crop as follows: @. HE Pea Beans .-- $4.45 Light Red Kidney -.-.__._-____- 8.25 Dark Red Kidney __-___________ 8.25 Brown swede —-___-__-.._-____.. 6.75 Cranberty Beans -_-.--__--.____ 7.50 Beets—New from Texas, $2.50 per bu. Brussel’s Sprouts—Florida, 40c per quart. Butter—The market has had a rather dull week. Late last week there was an advance of a half cent, but on ac- count of dullness this was later lost, and the market is now the same as a week ago. The demand for fine creamery butter is good, but advices from outside markets have been weak and the market is affected by that. Holders sell fresh packed at 39c and prints at 4lc. They pay 25c for pack- ing stock. Cabbage—$3.75 from Mississippi. Cantaloupes — California Standards fetch $4.50 per crate; Ponys, $4. Carrots—New from Louisiana, $2.50 per bu. hamper. Cauliflower—California, crate of 9 to 14 heads. Celery—California washed jumbo, $1. Cocoanuts—$1 per doz. per crate for new $4.25 per Cucumbers—$1.50 per doz. for hot house stock from Illinois and Indiana. Eggs—First-class eggs have been firm during the past week and receipts for this grade have been absorbed as fast as they came in. Anything extra fine brings a premium. Under grades of eggs are quiet and unchanged. There are 1,000,000 cases less eggs in storage than a year ago at this time. Local jobbers pay 28c for strictly fresh and hold candled at 30c. Egg Plant—$2.50 per doz. Garlic—35c per string for Italian, Grape Fruit — Florida $6.50@7, according to size. Honey—25c for strained. Lemons—Quotations are now as fol- lows: commands comb; Zoe for S00 SOC) $7.50 So) Red Ball 6.50 S00) Red Ballo...) 7.00 Lettuce—In good demand on the following basis: California Iceberg, 4s ---------- $5.50 California Iceberg, 5s —------ on 550 Fiot house leat 1.22.0 = 19 New Potatoes—$4.75 per bu. for Florida stock. Onions-Texas yellow, $2.75, Texas white, $3.50. Michigan, $4 per 100 Ib. sack. Oranges—Fancy Sunkist California Valencia are now on the following basis: 100) 22s $5.00 6 ee 5.25 150 6.00 176 6.25 OOO ee 6.25 ONG ee 6.25 AoW ee 6.25 ORR ee 6.00 OAq fos pia ee 5.50 Sunkist Red Ball, 50c cheaper. Parsley—$1 per doz. bunches for jumbo. 5 Peas—Southern stock, $2.50 per bu. hamper. Peppers—Green from Florida, $1 per doz. Pineapples—Local jobbers hold as follows: 866 $3.50 Ag 22 4.00 Die ee ee 4.50 Potatoes—Buyers are paying 80c@ $1.10 per bushel all over the State. Poultry—Wilson & Company pay as follows this week: Heavy fowls .- 2. 30c bight: fowls 20900 ue ee 26c Springers, 4 lbs. and up —--_-_-- 30c Broilers 9 40@45c ‘Turkey fancy) youne —-.------__ 39c Turkey (Old Toms) _-_-........ 32 Ducks (White Pekins) ~_-------- 26c Geese 2 15c Radishes — 50@60c for outdoor grown. Spinach—$1.75 per bu. for home grown. Strawberries—$5.50 for 24 qt. crate. Receipts are from Tenessee and Ken- tucky. Sweet Potatoes $3.25 per hamper. Tomatoes—California $1.75 per 6 Ib. basket. Veal Calves—Wilson & Co. pay as follows: Delaware kiln dried Raney l6c GOOG 2 l4c Medium (2 12%c Poor 0) 10c —_++ 2 Dogs and Women. “The more I see of girls the better I like dogs,” says Rudolph Valentino, or words to that effect. Down in his heart we thnk every man agrees with the sheik. For con- sider the dog: A man can kick it one minute and caress it the next. He can get home at any old time and in any old condition—the dog will be just as glad to see him. He can look like a tramp and act like a fool—the dog’s eyes will remain worshipful. The dog will never ask for money, never expect to be entertained, never scold, never argue, never talk. The dog is the perpetual acolyte to his master’s egotism. And women—yes, women are dif- ferent! ——_2->—————_ Gets $2,000 For Damage Done by Turkey. A verdict of $2,000 was awarded to Samuel Shipman, proprietor of a butcher shop on Flatbush avenue, Brooklyn, this week by a jury in Brooklyn Supreme Court in a $10,000 suit for damages he brought against the owners of a live poultry market at 839 Rockaway avenue, Brooklyn. Mr. Shipman said that, while he was in the liver poultry market on April 27, 1924, a turkey jumped out of a crate and, in attempting to escape, knocked him down. He suffered a fracture of his left wrist, which neces- sitated a surgical operation. —_—__»+2.___ It is about time again to put the fly swatter some place where it will be handy. FREDERICK W. GREEN Brief Sketch of His Career and Per- sonality. It requires no vast amount of polli- tical acumen to predict that, within a few one of the two most conspicuous men in Michigan will be Fred W. Green, of Ionia. The other will be Alex J. Groesbeck, of Detroit and Lansing, and, to a considerable degree, the conspicuousness of Govy- ernor Groesbeck will be the result of persistent, public attention paid him by Mayor Green. It is safe to say that in every one of Michigan’s 84 counties are persons who know Fred Green “personally.” That is to say, they call him Fred or General which is almost as familiar, since the title, earned as a member of governor's staff, has always been amusing to Green, although he earned it by hard and disagreeable work for the State under Pingree, who ap- pointed him inspector general to clean house after a scandal which made a National stir. There is a belief, not so very sound, that the North woods are a testing weeks, g = @ io Fred W. Green ground for the qualities of heart and soul that make a man. A man actu- ally may be very much worth-while in civilized society and at the same time be more or less of a liability in the wilderness because of broken arches or a delicate digestion. At the same time Fred Green in the woods gives a well-rounded picture of Fred Green in industry, Fred Green in politics, Fred Green at home, Fred Green on the golf course or Fred Green at a base- ball game. Picture a man of no more than average height, broad of shoulder and thick of chest, carrying himself with military erectness, but beyond that with nothing at all military about him. Probably the most democratic man in Michigan. His is not the hand-shak- ing, cultivated democracy of the poli- tician, but the natural gift for meeting folks, liking them, remembering them and making them like him. Most of us, in self-protection, would be compelled, reaching Green’s posi- tion in the world, to fend off the mass of humanity somewhat, but Green meets all comers and asks for more. On his way up North he is received n MICHIGAN TRADESMAN familiar terms by conductors, brake- men, Pullman porters and dining car waiters and at Seney, the late P. M. Stillman, train dispatcher, station agent, postmaster, supervisor, owner of the telephone company, etc., would welcome him as a brother, more sin- cerely than most brothers, as it is likely Green was Stillman’s best friend It is likely that men in Michigan, hum- ble men and others not so humble, who would say, “Fred Green is my best friend” would make a list astound- ing even to Green himself. Brown, care-taker of Camp Kennedy packs Fred Green and party forty miles in to Nevin’s Lake in a variety of vehicles. Camp Kennedy was named for Rev. Fr. Kennedy, of Ypsi- lanti, a life-long friend of Green’s, who with his own hands did much of the work of erecting what the natives call the club house. Green is not affiliated with the Roman Catholc church, but, like the beloved priest during his life- time, makes no question of creed when it comes to friendship or helpfulness. Camp Kennedy is no joy-ride camp. The click of the poker chip is not heard there, and if you were a guest and made the mistake of sitting up late before the fire, you would regret it in the dark of the morning when Stan- ley plucked at your blanket and an- nounced breakfast. A good _ break- fast, well-served, and around the table, elbow to elbow, Chapman and Mac- Burney, Green’s partners in the camp and in business enterprises; Mayor John Smith, of Detroit; Ross Fowser, of Manton, who trains bird dogs for Green; Stanley, the general utility man who does everything from driv- ing cars to enforcing the rule that all hunters must be on the Grand Marais- Seney road—safely out of the brush, by 4 o’clock in the afternoon, Judge Ira W. Jayne, of Detroit, and perhaps one or two other guests. Breakfast is by artificial light, but there is no early morning dullness in that camp. Green hits the deck with a jig step, a snatch of song and much hearty laughter. At night it is just the same, although there are some- times hunters who are not much in the mood for frolic. Deer hunting, according to the Green schedule, is hard work. Green himself is built, physically, along Rooseveltian lines, and like Roosevelt, hunts with might and main. He invariably hangs up his buck, but that doesn’t stop him. He will “play dog’ for the others, plunging through swamp and thicket, and if there is nothing else to do, will fare forth in a blizzard to prospect for the next season’s trout fishing. Sport is one of the things that saves Fred Green from being the ideal lunch club type of business man. A pointer quartering grouse cover, a favorie fly rod and a fast stream, a game trotter thundering down the stretch, the swift going of a pair of well-matched boxers, the sweep of fairway and the smack of club on ball—he will turn from these to the intricacies of new machines for weav- ing reed furniture or to untangle, as he so often does, the snarls in the lives of those who live in his town, work in his shops or who have no other claim on him than that they need him. To all of these affairs he brings a zest, a delight in the game and a shrewd inside knowledge. It would have been logical to have begun a story about Fred Green with the statement that he has been mayor of Ionia for thirteen terms in succes- sion, but to anyone who knows him, that seems obvious. He couldn’t very well get out of being mayor of his home town. To save themselves the trouble of re-electing him so often, the Ionia voters have altered the charter to make the mayor’s term in office two years instead of one. Green is about as thoroughly a Michigan product as could be imagin- ed. He was born, 54 years ago when Pine was king, in Manistee and spent his boyhood in Cadillac. After high school, he worked his way through the State Normal at Ypsilanti and was given a life certificate as a teacher. His first business was in the insurance field. He paid $300 for that first opportunity and borrowed the money, without se- curity. He paid his own way through the University of Michigan law de- partment and finished just as the Span- ish-American war broke out. He commanded Co. G, 31st Michigan Vol- unteer Infantry, in Cuba and came back battalion adjutant. He was elect- ed city attorney of Ypsilanti and then, in the practice of law, became concern- ed in the affairs of the Ypsilanti Reed Furniture Co. Associated with John W. Thwaites in that business, he car- ried on its development until the Green interests comprise the largest manufac- turers of reed furniture in the world, with reed plantations in the orient and agencies in every country. The Ypsilanti Reed Furniture Co., through Green, first gave worth while employment to convicts: in Michigan The curse of prison idleness was lifted when Green, at the solicitations of the Pingree administration, taught re- munerative trades to thousands of prisoners and paid them at the rate of $1 a day, many times the pittance they had been able to earn in other prison industries. That was two decades ago, and the prison wage rate in Michi- gan has never been raised above the high level Green placed on in the be- ginning. Men graduating from prison employment were given jobs in free shops and Green has turned hundreds of young men from costly non-pro- ducers to self-respecting craftsmen— and he didn’t abandon the undertaking when he gave up prison contracts in 1921, despite the insistence of the State administration that he should continue to employ convicts. How many men, after serving prison terms have been helped along and kept straight, year after year, by Fred Green, nobody knows but Green himself, and he won’t tell. There has never been any bally- hoo about it. There never will be. Green is president, vice-president, director, secretary-treasurer, etc., of a long list of corporations. Successful leaders of industry are not uncommon in this country. But it is to be doubt- ed whether any other man who has organized and directed and presided as much as he has, ever has had more fun out of living, or has succeeded in giving more of himself in human re- lationships. May 26, 1926 Of late years he has built a big house on a hill in Ionia, with great oaks surrounding it. High school youngsters hold parties there and there is no person in Ionia—or anywhere else—who knows Fred Green who has not ready access through the front door. Social boundary lines are ab solutely meaningless to him. He had an out-of-town visitor of some im portance one evening and the man ar- rived too late for dinner. Mrs. Green and Peggy had gone to Grand Rapids to a Shakespearean play with a group of Peggy’s school friends. Fred Green cooked a venison supper—it was late in the fall—and entertained his guest at the kitchen table. In the basement of the Green home is a great log cabin. Ross Fowser, Brownie of Nevin’s Lake, and Green himself cut the hemlocks in the Upper Peninsula. There are a fireplace, guns and trophies and the atmosphere of a hunting lodge. In this spacious den sacred to the master of the house? It is not. School children invade it in swarms. Fred Green spends considerable time by himself, but the things he has of comfort and luxury and beauty, he freely shares. When he is alone, it is riding over a country road, or wading a forest stream or trailing a buck in November. One of the most famous sporting men in America once made the remark after meeting Green a few times: “T would bet $10,000 that no man could meet Fred Green, and be with him an hour, and not admit that he had formed a strong liking for him.”—Lee J. Smits in Detroit Saturday Night. $5,000,000 VIRGINIA PUBLIC SERVICE COMPANY 20-Year 6% Sinking Fund Gold Debentures Convertible in limited amounts into 40 shares Na- titonal Public Service Cor- poration Class ‘‘A’’ Common Stock for each $1,000 princi- pal amount of Debentures during the year ending April 30, 1927; 35 shares for each $1,000 principal amount of Debentures during the year ending April 30, 1928, etc. Net Earnings available for interest on these Debentures over 3.1 times annual interest requirements. More than 86% Net Earnings derived from electric power and light, gas and ice. Price 961% and Accrued Interest to Yield About 6.30% Howe, Snow & BERTLES rc. Investment Securities GRAND RAPIDS New York Chicago _ Detroit May 26, 1926 x To Quit or Not To Quit Business? Written for the Tradesman. Some letters make me wish I couid publish more articles each week. One such I handle now. This comes from a small Canadian town from a man who says he has worked in general merchandise for eighteen years. He apologizes for in- flicting his “tale of woe” on me on the basis that I must be “fed up” on such stuff, and, like many others, he offers to pay for service rendered. The store formerly did a big, profitable business, but something went wrong. Now this man ‘s manager, trying to pull things tcgether. Real estate alone is worth four times its cost—yet conservatively is carried at actual investment valua- tion—so here is a peculiar condition: that a business with really ample, but “frozen” resources, is cramped for working capital. Sales for past four years run fifty- five thousand, fifty-eight, sixty-nine and eighty-three thousand, respective- ly. But no profits have resulted—al- though deficit has been decreased each year of present management. One crucial reason is that in 1922 this store was heavily stocked with dry goods, clothing, footwear and other lines on high-cost basis, and even working against such stock with heavy con- cessions has not resulted in final clean- up; and, of course, no real earnings. Yet, even so, sales of such goods. at this time—away below original cost— have entailed advertising, push and sales expense. Query: As a young man, with fu- ture expectations, is it wise for this manager to stick, taking the chance of pulling the business out, or quit now while—so to speak—“the quitting is good?” This manager has personal reasons for wanting to remain where he is, but also, if there seems to be any chance, he wants to make good at the job in hand. But as a conscientious man, he also wonders whether he would not be performing his duty better by cleaning out the stock and winding up the busi- ness, conserving perhaps ten or twelve thousand dollars, which, with the busi- ness real estate, would leave the owner with enough to provide a tidy income. This is one side, whereas to continue may result in further depletion of re- sources. The question is mooted, of course, as to what effect more capital might have on the outcome. He ends by suggesting that if I am not dis- gusted with his long letter, perhaps I may write. Well, if it will ease the mind of this man and others like him, let me say that such letters are the best ma- terial I can get in my work. If it were not for the deeply serious prob- lems merchants bring to me for dis- cussion, this department would have little excuse for occupying the space allotted to it. So never let the thought of my being fed up or disgusted in- terfere with writing anything you want to get off your own chest onto mine. This man’s experience is one of the most striking illustrations I have come across of the folly of holding a stubborn idea about the value of mer- chandise on hand. The commonest MICHIGAN TRADESMAN thing in commerce in 1919-1922 was the storekeeper with stocks bought at top prices, which he had marked on the basis of cost. plus proper mark-up and then held at that level with a sort of subconscious determination that they would stay there until hell froze over before he'd reduce those prices. And in many cases they did stay right there until said storekeeper went to the boneyard reserved for buyers of goods who forgot that merchandizing is the selling of commodities. Anyone who figures the Cost of holding goods two, three or four years will inevitably arrive at the conclu- sion that it would have been more profitable to have reduced prices by half, marked the goods on that basis and sold them out regardless of cost within sixty days of the slump. And the tragedy ‘s that had they taken such course, most of their goods would have returned cost plus some real earnings. Men are all alike in this. Farmers in Oklahoma and Iowa, for example, paid $400 to $600 an acre for land in 1918-19 which could not be sold in 1924 for more than its intrinsic worth of, say, $250. They felt that the Government was somehow to blame and they were “agin” most things. But there were compensations; for those who held unsalable land at least had the land, while those who had sold at $400 to $600 often bought wild cat oil stocks with the money and in 1919 had nothing. Easy money comes hard in the end. The 1924 stock was $37,000 with sales of $75,000. Earnings were 15 per cent. and expenses 20 per cent. Over 3 per cent. was interest. Wages were nearly 12 per cent.—and that is a ratio utterly inadmissible in such a business, located where this one is. Reduce that last item by 4 per cent. and cut interest in two and a small profit would have been shown. Nine thousand dollars is taken off stocks in 1925 and interest correspond- ingly reduced, with sales slightly less than in 1924. But while interest is now 12 per cent., wages are 12% per cent. Earnings are now 17 per cent. with expenses still at virtually 20 per cent. Loss in 1924 was over $5,400. In 1925, it was $1,800. Hence, prog- ress has been made. Stock was turned less than 1.8 times in 1924 and just two and a quarter times in 1925. Reduction should continue and be as drastic as possible until stock is turn- ed four times and expenses cut away down. Wages should never be per- mitted to exceed 8 per cent. on sales; and it must be remembered that the money paid out is the same drain on the resources, whether you say “wages” or “salaries.” There are some peculiar features about this business. They seem al- together excessive for a business real- ly so small. I incline to think there is too much of a liberal attitude to- ward small sums. Otherwise, how ac- count for “stamps, phone and tele- grams, $377.87 in 1924, and $323.92 in 1925, in each case equal to half per cent. on sales? Fire insurance in 1924 was fully one per cent. and nearly one and a half per (Continued on page 27) WoRrRDEN GROCER COMPANY THE PROMPT SHIPPERS Keep this in Mind TCS AUT LTS Naan, BEST VALUE FOR THE PRICE TT RTC LLL And many customers*know;it WoRrRDEN GROCER COMPANY Wholesalers for Fifty-seven Years Ottawa at Weston ‘ Grand Rapids The Michigan Trust Company Receiver Don’t Say Bread — Say HOLSUM NEW ENGLAND SLIPPING. In trying to find remedies for any unsatisfactory conditions, a study of the causes is likely to be an aid. This is what the Research Committee of the New England Council has set itself cut to find with regard to textiles man- ulfactured in that portion of the coun try. There are two phases oi the quest. One is why New England is not main- taianing its former supremacy in the production and sale of certain goods. The other is why New Englanders are not buying as much of the goods pro- duced in that section as they might be supposed to do. Taking the cot- ton end alone, it appears that more than 200,000 persons are engaged in manufacturing goods made of that or 41.4 ver the total number in the industry in this coun- fiber, cent. of try. The value of the goods turned $750,000,000, or about 36 per cent. of the total for the United States. It is a matter of cémmon knowledge that, year by year, South- out is nearly ern cotton mills are securing a larger portion of the business. Despite this, however, certain of the New England mills have, by specialization and supe- rior styling, been able to show a profit when others have been operat- ing at a loss. How much this result has been due to ppgoper exploiting and how large a field there is for the spec- ialties are worth investigating. The outcome may determine the limitations of New England’s cotton manufactur- Are there only certain kinds of goods which it will and mills in ing industry. pay to make in that section must the other kinds be left to other portions of the country where produc- tion costs are lower by reason of locai conditions: This ought to be settled one way or the other. When it comes to considering knit goods, other factors have to be taken Here there is no men- Competition into account. ace of any one section. comes from a number of centers and, proportionately, the number of those employed in the industry in New Eng- land is not as large as those engaged The employes engaged in knit goods pro- in the making of cotton fabrics. duction in New England is somewhat under 20,000, or about 10% per cent. of the total for the country, and their output 1s $84,300,000 in value annually. In the classification of knit goods are included hosiery, underwear and sweat- The production of these all ove- the country has been increasing, tha. ers. of hosiery particularly, while there has Whai that the stores in New England appear to have knit goods made elsewhere than in that sec- tion. been a decline in New England. is regarded as notable is been increasing their sales of There ought to be no mystery as to the cause of this. Persons do not buy stockings, for example, be- particular which are cause they are made at any place. Meritorious articles well advertised sell in one portion of the country as well as they do in an- other. There is no predisposition on the part of the public to patronize local or sectional industries unless their product is superior or appeals to them as such. In the long run, when it comes to knit wear of any kind, the MICHIGAN TRADESMAN things considered are appearance, com- If New England mills get their share of the busi- attributes which fort and wear. Wish to ness, those are the They must also, of course. be as cheap as are the their products must have. goods from other portions of the coun- try. MORE NATIONAL PARKS. A President from New England stands ready to sign a measure, which a Northern committee approves, where- by the South is to have several areas set aside forever as National parks, preserving scenery and commemorat- ing history. Nearly 600 square miles in Virginia, 400 square miles of North Carolina and Tennessee, and the Mam- moth Cave region, of about 100 square miles, in Kentucky, are thus to be dedicated to public recreation and saved from any form of commercial despoilation. Several battlefields will be set apart as memorial object lessons for posterity if the bills now before Congress are approved. It is altogether fitting that scenic areas in the South should be thus con- served, even as tracts of the West, widely varying in dimensions, have been purchased and protected. The current undertaking requires co-opera- tive and patriotic action on the part of associations of citizens with the Government. About $2,300,000 has al- ready been subscribed. The National parks will be the more appreciated because of the personal effort entailed by their creation. The fact that the National parks already in existence were used by nearly 2,000,000 visitors last year, with 325,000 motor cars travers‘'ng their wonderlands of forest, waterfall and mountain, is an in- dication of the general appreciation of natural beauty which the current proj- ects for parks in the South are to reol- ize in a new and most desirable region. MEMORIAL DAY. More than threescore years ago a handful of mourning women wandered about the stricken fields of the South strewing with flowers the newly made graves of soldiers who had died in battle. A few miles away the con- tending armies were still locked in fratricidal strife. At the peace at Appomattox the cheers for the living were mingled with the tears for the dead. A fore- most soldier of the war appealed to his country men and women to con- tinue “strewing with flowers’ the graves of the comrades who have died,” in “the hope that it will be kept up from year to year.” The appeal found an answering chord in the hearts of his countrymen —North and South—and spread from State to State until the land accepted Memorial Day as a day of remem- brance for its heroic dead. Other years brought other wars. To-day the mystic chords of memory stretch from Bull Run to Gettysburg, to Appomat- tox, to Cuba, to the Philippines and to the valleys and hills of France, while the Nation that never lost a war mourns for the dead whose full meas- ure of devotion gave her victory. On fame’s eternal camping ground Their silent tents are spread, And glory guards, with solemn round. The bivouac of the dead. NEW FOREST FOR OLD. An area almost as large as that of this State was burned over by forest fires in 1924, the last year for which figures have been compiled. It would cost $300,000,000 to reforest this land and at the rate we are now proceeding it would require 300 years. What makes the matter worse is that most of these fires were caused by carelessnss. Millions of persons now visit the National and state for- ests. Naturally they build fires. But too often they fail to see that these are put out when they leave the place where they have been camping. Man is hard on the forest in other ways which in themselves are proper enough. The railroads of this country use 130,000,000 new wood ties every year. There are 3000 ties to the mile. About 5,000,000 trees are cut annually for telegraph and _ telephone poles. Then there are 500,000,000 fence posts to be provided every twelve months. The newspapers require wood for paaper. Every year enough newsprint is made to form a strip as wide as a daily newspaper reaching half way to the sun. We cannot reduce these legitimate demands on the forests, but we can lessen the waste caused by fire and we can plant trees to take the place of those we destroy so that new crops can be coming on to supply the loss of the old. It is just fifty years since the Na- tional Government took the first step in forestry. At that time there was not a trained forester in the country. To-day, as is pointed out by Charles Lathrop Pack, President of the Amer- ican Tree Association, more than twen- ty colleges and universities have for- estry schools. We are heading in the right direction. What is needed is a speeding up of pace so as to close the gap between trees cut and trees planted. COTTON AND COTTON GOODS. factors were in evidence during the past week to in- fluence the quotatitons on cotton. Real facts concerning the new crop are very few and none is of a controlling or decisive nature. There is no longer the pretense of any concerted restric- tion of acreage, and most of the plant- ing is over. As to weather, there seems to have been a superabundance of rain in the Southwest and some- what of a lack of it in the states on the Atlantic border. The weevil has, as yet, not loomed up as much of a menace. Within the next three months the influence of both these factors will be made apparent. Meanwhile, there will be abundant opportunity for spec- ulation—mental and other kinds. Un- less business in cotton goods moves faster than it has there will be less of the raw material used by the domestic mills and the carryover will be even larger than the recent estimates. Not much encouragement is offered by the outlook for cotton goods abroad, es- pecially in Great Britain, which is or- dinarily the largest foreign customer for American cotton. The situation in regard to the production of cotton and cotton goods in the country was Merely temporary May 26, 1926 discussed at a convention of producer: of both held in Atlanta during the pas: week, and a committee was appointed to look into conditions and sugges: improvements of methods. Gray goods continue to lag. In _ finished goods. especially bleached lines, effort: are made to increase distribution by lowered Those of bleached muslins, sheets and pillow cases ar Wash goods hav been moving somewhat better. sinc the advent of warmer weather. Mor interest also has been shown in knit underwear for summer. sales prices. instances in point. WOOLS AND WOOLENS. Dullness marked the business in wool during the past week. Sales were few and prices remained about sta- tionary. The re-opening of the auc- tion sales at London on June 1 is looked for with interest, as many are waiting to see what the course of prices will be there’ There are hopes that stable values will soon appear, but no any increase. Stocks available everywhere are too large and consumption too small to warrant a result. Quite recently a fair quantity of foreign wool in this coun- try was re-exported. There are fairly large accumulations of domestic wools yet remaining in the hands of growers or in their pools, while shearing is still going on. The goods market remains in a somewhat quiescent condition. There have been some reorders on men’s wear fabrics, but the business lacks vim. The clothing manufactur- ers are still waiting for further calls from the retail trade and it will prob- ably be some weeks before the bulk of the fall orders will come in. Mean- while, there has been some nibbling at fabrics for the next lightweight season, which is not due to start in earnest for over a month. Women’s wear fabrics are also moving slowly, with no immediate prospect of any change in this respect. The dispos!- tion is to put off ordering as late as possible, garment manufacturers being unwilling to take any chances by com mitting themselves any sooner than they are compelled to. one expects such For the fourth consecutive month the American balance of trade has been “unfavorable’—the excess of imports over exports in April being $10,000,000. As has been often pointed out before, this is not necessarily a bad sign. It represents the change in the position of the United States from a debtor to a creditor nation. This change natur- ally brings an increase of imports, signifying that other nations are pay- ing their economic debts. The ten months of the fiscal year that have now elapsed show a favorable balance of about $250,000,000, as compared with that of just under a billion for the same ten months of the preceding fiscal year. The point is that increase of imports is bound to cut down the fav- orable balance, but that, at the same time, it is necessary to keep up the amount of exports. It is a decrease of exports that is to be avoided; this could mean nothing else than a loss of foreign markets, which the United States could not afford. z . ~~ ft # ~ 4 H ne e 4 4 oe 4 s : i 4 «4 May 26, 1926 MICHIGAN TRADESMAN 9 LOUIS CAMPAU. More Fur Trader Than Founder of Grand Rapids. : To some the story of a fur trader in the Grand River Valley of Michigan may seem inconsequential and of no Particular imterest. Yet this bit of local history (and that is the category into which the life of Louis Campau falls) is, when properly understood, a part of the history of the Nation. In a fascinating address before the New Jersey Historical Society several vears ago, Woodrow Wilson showed the importance and real significance of local history, giving it a dignity sel- dom recognized. “There could be no epics,” he said, “were pastorals not al- so true; no patriotism were there no homes, no neighbors, no quiet round of civic duty. The history of a nation is only the history of its villages writ- ten large;’ and then he added, “A spot of local history is like an inn upon a highway: it is a stage upon a far journev; it is a place the national his- tory has passed through. There man- kind has stopped and lodged by the way. Local history is thus less than national history onlv as the part is less than the whole.” The romantic story of Louis Cam- pau and his contemporaries, then, is a page from the stirring and dramatic history of the winning of the West, exemplifying in vivid fashion Profes- sor Wilson’s contention that “local history is the ultimate substance of national history.” His eventful career began in Detroit, where he was born in 1791 of one of the most highly respected French fam- ilies of that old frontier town. When onlv e‘ght vears of age he was taken by his uncle, Joseph Campau, of Detroit, who promised to bring up the boy and eventually start him in business. Louis went to school, such as it was, but staved only long enough to learn tne rudiments of the French language, in the meantime acting as an under ser- vant for his uncle. 3eing of French blood and strongly American in his sympathies, one is not surprised to find him in 1812, at the age of 21, a member of a French- American militia company. The com- pany was attached to General William Hull's army, which rather ingloriously surrendered Detroit to the British forces, contrary to Henry Clay’s san- guine prediction that “we can take Canada without soldiers.” It is in- teresting to note that Campau’s com- mander was Captain Rene Marsac, whose lovely daughter, Sophie, later became the second wife of Campau. Following the war Louis, still in his twenties, left Detroit for the Saginaw Valley as an employe of bis uncle and other merchants who had goods to sell to the Indians. He was successful in his efforts and soon was trading on his own account. The young fur trader was quick to acclimate himself to his surroundings in the wilderness among the red men whose dialect and con- fidence he acquired. He also must have won the confidence of the very able Territorial Governor, Lewis Cass, for in 1819 he was directed by Cass to build a council house upon the site of what is now Saginaw and also to make all necessary arrangements for him and his retinue when he came to negotiate a treaty with the Indians. The fol- lowing letter from Detroit written by Cass to John C. Calhoun, then Secre- tary of War, reflects far more credit on Michigan's Territorial Governor than it does on the United States Government: “T shall leave here on Monday next to meet the Indians at Saginaw, and endeavor, agreeable to your instruc- tions, to procure a cession of that val- uable territory. It would be hopeless to expect a favorable result to the pro- posed treaty, unless the annuities pre- viously due are discharged. Under those circumstances, I have felt myself embarrassed and no course has been left me but to procure the amount of the Chippewa annuity upon my private responsibility. By the liberal conduct of the directors of the banks at this place I have succeeded in procuring that annuity in silver and shall thus be able to comply with past engagements before I call upon the Indians to per- form others. I trust the receipt of a draft will soon relieve me from the situation in which I am placed and enable me to perform my promise to the bank.” General Cass finally appeared upon the Saginaw, September 10, 1819, one vessel bringing troops, the other laden with stores for the subsistence of per- sons on the treatv ground. The Gen- eral, noted for “his tact, his careful study of Indian nature, his kindness and punctilious respect for h’s word,” made known to the Indians the first day of the Council that the purpose of the Government was to buy their lands and they were then to move o~ farther West. I cannot resist the temptation to quote the answer given the Gen- Louis eral by the twenty-one year old chief, O-ge-maw-keke-to. Turning to Gen- eral Cass, he said, “You do not kriow our wishes. Our people wonder what has brought you so far from your homes. Your young men have invited us to come and light the council fire. We are here to -moke the pipe of peace, but not to sell our lands. Our American father wants them. Our English father treats us better; he has never asked for them. Your people trespass upon our hunting grounds. You flock to our shores. our wate~s grow warm, our land melts like a cake of ice, our possessions grow smaller and smaller, the warm wave of the white man rolls in upon us and melts us away. Our women reproach us, our children want homes. Shall we sell from under them the spot where they spread their blankets? We have not called you here. We smoke with you the pipe of peace.” This handsome young chief was speaking not only for the crowd of Indians, gathered on the council grounds, variously estimated at from 1,500 to 4,000, but for their kin and a host of other red men who were pa- tiently waiting by their camp fires out in the wilderness. Whose heart does not go out in sympathy to those In- dians who were being asked to move on, leaving their happy hunting grounds and the graves of their dead? The apparently necessary retreat of the Indian before the irresistible onward march of what we call civilization is indeed full of pathos. The Lord of the forest is lord no more; The pride of his manly soul is o’er; The fields where he won his youthful fame— On the track of the foe, or in quest of game, Are his no more. The Saginaw council lasted three days, the Indian chiefs finally vield‘ng to the terms presented by Governor Cass and later regarded by the Indians as fair. The silver pieces placed on the Campau. table must have looked good to Cam- pau, for at that time the Indians owed him about $1500, and he now had visions of having the just debt paid. At first it was suggested that he be paid at once, but there were three other traders present who objected, as they were interested in making sales to the red men who would now have ready cash. The principal objector was Jacob Smith, known to the Chippewas as Wah-be-sins (the young swan). Campau, seeing his plans frustrated, decided to wreak vengeance on Smith in a manner common in those days when every man was his own police- man. To use Campau’s own language, “T jumped from the latform and struck Smith two heavy blows in the face. He was smart as steel and I was not slow, but Louis Beaufait, Con- nor and Barney Campau got between us and stopped the fight, so I lost my money and they cheated me out of a good fight besides.” Then Campau lets us in on a scene which, no doubt, is tvpical of those rough pioneer days. Their standaards should not be too harshly judged by us who live in another age and under far different conditions. Campau says, “But I had my satisfaction that night Five barrels of whisky were opened by the United States Quartermaster for the Indians. I ordered ten of mine to be opened and two men to stand with dippers at the open barrels. The In- dians drank to fearful excess. At 10 o'clock the General sent Major For- syth to say to me, “The Indivns are getting dangerous. General Cass says stop the liquor.” I sent word back to him, “General, you commenced it.” A guard was detailed to surround my door. Soon after some Indians from the Bay were coming to my store and the guard tried to keep them out with a bayonet. In the scuffle, one of the Indians was stabbed in the thigh. The war whoop was given and in fifteen minutes the building containing my store and the General’s headquarters was surrounded by excited Indians with tomahawks in their hands. They came from all points. General Cass came to the door of his lodgings look ing very grotesque, with a red ban- danna handkerchief tied about his head, exclaiming, ‘“Lotuts, Louis, stop the liquor, Louis.” I said to him, “General, you commenced it. You let Smith plunder me and rob me, but I will stand between you and all harm.” He called out to me again, “Louis, Louis. send those Indians to their wigwams.” I said, “Yes, General, but you com- menced it. I lost my money, I lost mv fight, I lost my liquor, but I got good satisfaction.” Apparently, young Campau was neither a pacifist nor a prohibitionist. But he was very human. Campau tarried in the Saginaw Val- lev only a few years longer. Wander- lust took possession of his restless spirit, while the desire for profit urged him on. In the words of Francis Parkham, “Beaver skins had produced an effect akin to that of gold in our own davs and the deepest recesses of the wilderness were invaded by the eager seekers after gain.” Seven years passed and Campau, then 35 years of age, appeared in the beautiful Grand River Valley. On the way through the woods he had _ stop- ped for a few months in the Flat River country, but with Rix Robinson well established there in the fur trade, he moved on thirty miles farther down the Owashtenong (Grand River) estab- lishing himself in the Indian village by “The Rapids” for the winter. Near the w‘gwams he found a small baptist mis- sion, the latest of a series of missionary efforts among the red men. He had also been preceded in the valley by other white men—traders—who_ had bartered with the Indians in years past. But his forerunners left no permanent traces. They were itinerants whose uneasy natures kept them on the move making the establishment of a perman- ent settlement by them unthinkable. But Campau came to stay. Little did he dream that day as he saw from his canoe on the river the smoke curling upward from the wigwams, that a hundred years hence a thriving city of 150,000 would justify his decision to go no further. The valley must have been beautiful, surrounded as it was by splendid forests on either side. To the Southward there was only a vast wilderness, with here and there a small settlement. To the North, all the way to the Straits of Mackinac, was an almost limitless forest, known only to the Indians. In the spring Campau with the aid of two assistants built two log cabins on the East side of the river, one for a dwelling and the other for trading purposes . Thoroughly understanding the Indian nature and being on friend- ly terms with them, he enjoyed a profitable trade. Before leaving the Saginaw Valley, Louis, having lost his first wife, mar- (Continued on page 16) 10 SHOE MARKET Keep the Percentage of Dead Shoes Down. These days the word most often heard in business conversations in our industry is “merchandising.” This term falls “trippingly from the tongue” of youth and of age, of beginner and of experienced man. We must assume its There must be something hidden in its meaning, that, once known, understood and put to prac- tice leads on to success. Whether or not the significance and meaning of the word is fully grasped by all who employ it, we are all pre- pared to admit that “good merchandis- ing” is essential to prosperous business conduct. If this does not guarantee success, it may with full truth be said that without it there can be nothing but failure. Despite the tendency to make the term cover too broad a field in the store operation, and remembering that its true application is to tangible things that is goods, rather than to processes and methods, we must be sure that the intangible parts of conduct have to work out their destiny on the goods themselves. You can see, feel, count and value a hundred pairs of shoes; a policy is something intangible that can be judged only in the light of experience when applied to shoes and importance. business other store goods. So to-day, much as we talk of a hundred different aspects of running a shoe store, the shoe is king. The goods have the right of way. Hence the clear importance of the man who selects the goods; hence the great amount of thought to-day given to the science of merchandising. The emphasis of the meaning of this term is on goods, with the definite accent on buying, as to selection, as to volume, as to time. The man who is to-day master of this, provides his store with the foundat‘ons of success—the other elements such as financing, advertising, selling, dows, store service, must fulfill their profitable win- functions to complete the cycle. The one great thing that has lifted the science of retail store merchandis- ing to th’s place of first importance is, tremendous certainly this is so in women’s of course, the matter of style; shoes, and to a lesser, but increasing, degree in men’s and children’s foot- wear. Here is the great evil, danger, haz- ard, source of loss and occasion for anxiety and d‘fficulty in shoe merchan- dising: shoes are not _ intrinsically perishable commodities. A pattern or a last or a material dies; the shoe lives on. A _ boatload of bananas reaches New York; if they are not sold w'thin a certain time, they die, that is, they spoil, become unfit for consumption and are thrown utter- ly away. A pair of shoes or a million pairs, “die,” that is, they become unfit for the purpose intended; but they are not thrown away—they remain on the market and are eventually sold to somebody, usually at much less than bare cost to manufacture. Also, let it be remembered that these “dead shoes” eventually form a part of that MICHIGAN TRADESMAN little phrase, “per capita consumption” of shoes. Whenever a pair of shoes, or a mil- lion pairs of shoes “die” in this man- ner, automatically the industry sus- tains a loss, of exactly the amount of difference between the total cost to produce, transport, handle and sell, and the price paid by the consumer. Let us hazard a guess that in 1925 at least 30,000,000 pairs of shoes thus “died,” and that the loss to the industry was $2 a odaiv. With a non-perishable product such as shoes, the going out of style of one pair or thirty millions, doesn’t remove them from public sale and consump- tion and thus make room for the’r suc- cessors in the style swing. They pass into the “melting pot,” and the result- ing loss is figured in every other pair of shoes that the industry produces. If “dead shoes” stayed dead, the story would be different. But they re- main very much alive and rise up not only as reminders of what amounts in the aggregate to terrific loss, but as active competitors with their succes- sors. It need only be said, that practically every pair of these shoes that go to the morgue, is a witness to the mis- take of some merchandising man. It might well be the study of the industry, as individuals, and wherever feasible, co-operatively, to keep the percentage of such shoes down to the least possible figure. This can _ per- haps be accomplished by “making haste slowly” in the adoption of pat- terns, lasts and materials and by giv- ing a pattern and a last and a material, once adopted, every possibe chance to live and perform its intended economic work.—Shoe Retailer. —_+++___ Sidelights on Early Grand Rapids Merchants. John W. Peirce was a pioneer mer- chant of Grand Rapids. In 1837 his store was located on the Northwest corner of Bond avenue and Crescent street. Mr. Peirce’s stock was com- posed of about every item in the line of stationery and books. More than one-half of the space devoted to ad- vertising in the first issue of the Grand River Times (April 18, 1837) was oc- cupied by Mr. Peirce. Later he pur- chased the Southwest corner of Mon- roe avenue and Erie street, erected a substantial brick building and occupied the ground floor with a stock of dry goods and footwear, where he remain- ed a quarter of a century. Mr. Peirce was a relative of John Almy and aided that enterprising gentleman in the prosecution of his various plans for developing the natural advantages of the Kent section of the village as- sociated with Mr. Almy. He con- tributed funds for the first bridge erected to span Grand River at Bridge street. Mr. Perce was a popular gen- tleman, a favorite in social and com- mercial circles. He was a talented musician and the leader of the fife and drum corps. A son, A. Le Grand Peirce, and two daughters contributed to the happiness of his home. Le Grand Peirce (deceased) was the father of Mrs. L. Victor Seydell. Miss Frances E. Peirce (deceased) was a noted dramatic reader and poet. Miss Julia Peirce (still living in California) became the wife of Col. Geo. G. Briggs. Antoine Campau, in whose honor Campau Park was named, was a dealer in groceries “at the foot of Monroe avenue” in 1836. In the first issue of the Grand River Times he “returned his sincere thanks to his friends and the public in general for past favors.” ‘Seemingly the public in general were not of his friends) Mr. Campau offered his stock to consumers at low prices for cash or approved credit. Ten grades of teas, seven of coffee, six of sugar, fourteen qualities of wine and a great variety of alcoholic liquors were listed with “other articles too numerous to mention.” Moulded and dipped candles with which the people dimly lighted their homes were sold by Mr. Campau. He was the grand- father of Martin A. Ryerson who gave the Ryerson Library building to Grand Rapids, of Antoine B. Campau, a local architect, and of Francis D. Campau, the well-known attorney of Grand Rapids. Arthur S. White. ——__+2-- Warm Air Furnace Code. Indianapolis has one of the most complete warm air heating furnace codes in the country. Columbus, Ohio, and Omaha, Nebraska, are other cities having codes applying to warm air heating systems but they are not so complete as that in Indianapolis. The latter code has to do with casings, warm air pipes in the basement, wall stacks, registers, air supply to fur- naces, fire prevention and recirculation ducts. The code provides that no warm air pipes shall run within one May 26, 1926 inch of any woodwork, unless such woodwork is covered with asbestos paper and the paper covered with ti: or iron. ——_-_-~o+>_ Hides, Pelts and Furs. Green Nie. fe 07 Greet Noe. 2 06 Cured, No. £ . 3 o _ 108 Cured, Ne. 2 07 Calfskin, Green, No. 1 ~--------_____ 13 Calfskin, Green, No. 2 ~-------..____ 111 Calfskin, Cured, No. 7 -.___....... 14 Calfskin, Cured, No. 2 .._-.-________ 12%, Horse, MO, 4 3 00 Horse, No. 2 oo 2 00 Pelts. RAmps 50@75 Sheariings 22000 10@25c Tallow. Prime =. 07 No. 1 07 No. 2 _. 08 Wool. Unwashed, medium ---------______- @35 Unwasned, rejects ...---. @25 Unwashed, Gne @30 Fancy Shoe Laces We have a complete stock in rayon silk also braided combinations. Rayon Silk Per Gr. $6.75 Braided Combinations 2.75 ~~ BEN KRAUSE Company 20 Ionia Ave. Grand Rapids,Mich. Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. trimmed with Barbour’s Genuine Cross Cut Welt A New BLONDE erold-Bertsch Shoe Co, 0724.2" THE DUNDEE No. 964 In stock now—An Ivory Blonde, soft box, nickel eyelets, Black Stitching, Fair Ribbon Stitched Soles Sizes 6 to 11. Price $3.40. < ‘ 4 . - ; . Po 5 4 A ~ a 4 <¥ BeAMEROIC fos § Z ’ ‘ i < ‘ ~ f 4 4 a 4 <® May 26, 1926 OUT AROUND. Things Seen and Heard on a Week End Trip. Instead of starting out on Saturday last week, as is my usual custom, J headed up M 11 late Friday afternoon in order to participate in a friendly dinner party tendered Harry M. Royal. of Shelby, by Claude Peifer, landlord of the Shelby Hotel. The dinner was deliciously cooked and_ beautifully served with musia by an_ orchestra which included Mr. Peifer and his banjo. The event marked the 38th an- niversary of the founding of the Oceana Herald, which Harry has made one of the leading weekly newspapers in Michigan. In association with his sons, he also conducts weekly news- papers at Hart, Pentwater and Hes- peria. Prior to embarking in business on his own account Harry was as- sociated with me on the Tradesman from 1884 to 1888, during which time I learned to respect the sterling qual- ities of his head and heart. He never watched the clock. He never was late in the morning. He never left the office at night until the work of the day was completed. The work as- signed him was given the same faith- ful attention he would have given it if he was working for himself. With such a ground work it is no wonder that he achieved success in the face of difficulties and discouragements which would have dismayed a less resolute soul. Harry was postmaster of Shelby sixteen years under Cleveland and Wilson and has given every duty he has ever undertaken faithful attention and painstaking devotion. He has ac- quired a comfortable fortune, which includes liberal investments in fruit canneries which have served to give a great impetus to the fruit industry of Oceana and adjoining counties. He is the father of four children, all of whom have been given college educations and are now married and located in Shelby. He has a beautiful home, a happy wife and a recognized position in the social and financial life of the town. What more could any man ask? There is no finer piece of beach any- where on Lake Michigan, so far as my knowledge goes, than the half mile stretch from Ludington avenue to the pumping station, Ludington. I asked J. S. Stearns last Saturday who owned that remarkable array of frontage on the finest inland lake in America. “I owned it at one time,” he replied, “but I gave all but two blocks (which the city already owned) to the city.” That was a gift worth making. If the aldermen of Ludington will visit Grand Haven in a body and see how that city—in conjunction with the State Road Commission—has utilized its Lake Michigan frontage, they will return home fully decided that they should lose no time in entering into negotiations with the State Road Com- mission to undertake the development of the most valuable material asset Ludington possesses—an asset whose value can never be computed in dollars and cents. Mr. Stearns thinks the remarkable car ferry industry of Ludington is the greatest feature his city now enjoys, but I have in mind an asset which is MICHIGAN TRADESMAN worth a hundred car ferries—and that is the man who has done, is doing and will yet do so much for the city of his adoption as Mr. Stearns. In discussing the situation of the farmer and the defeat of the Haugen bill with Mr. Stearns, he asserted that the greatest problem which confronts the farmer at the present time is “too much gasoline.” With the streets of every city and town lined with farm- ers’ automobiles nearly every after- noon and evening, it is plain to dis- cern that the gas wagon and the mov- ing picture show are the greatest handi- caps which stand in the way of the farmer achieving success in his oc- cupation. The only thing which pre- vents the farmer collapsing altogether is the disinclination of the movie peo- ple to start rolling off their films as soon as the morning milking is com- pleted. Michigan has many good. daily newspapers, but I do not know of any daily which is more firmly entrenched in the esteem of its constituents than the Daily News. It has made a won- derful place for itself in Ludington and the towns and country round about. Ludington merchants are prospering to an unexpected extent because of the large volume of business which is now being handled by every manufacturing establishment in the city. On reaching the environs ot Scott- ville I noted the home of Father Dark, son of my life long friend, Moses Dark the wholesale produce dealer of Grand Rapids. I promised “Mose” I would surely call on his son the next time I went to Scottville and I found the young man very happily situated in his new parish, proud of the friends he has already acquired and the position he has achieved by reason of h‘s being a good mixer. He has work enough to keep him busy—churches at Scott- ville and Custer and missions at four other points not far removed from his home town. He recently completed revamping and redecorating the home furnished him by the church and cele- brated the event by inv'ting all his neighbors to a house warming. The invitation was accepted in the spirit in which it was given and the affa‘r is still being discussed as one of the historic events of Scottville. My next call was on “Bob” Seeley, who has managed the Scottville can- nery of W. R. Roach & Co. for the past fifteen years, prior to which time he managed the Kent City cannery six years. If I remember rightly, he superintended the construction of the Kent City plant. Mr. Seeley had been working along original lines last week, having canned for the first time a quantity of cowslips and also a quan- tity of dandelion greens. The innova- tion is purely experimental, of course, and the outcome will be decided later when it is ascertained how the new articles are welcomed by the ultimate consumer. Like all members of the Roach organization, Mr. Seeley is a careful student of his business and is ever on the alert to try out a new sug- gestion or adopt a new idea, if they appear to him to be practicable. At Scottville I was told about a boy who catches brook trout in his hands, (Continued on page 19) For Your ano ° cucawreenc Convenience DAADE OF CANVAS The dealers listed below carry a line of materials not only artistically distinctive, but also guaranteed to withstand the attacks of sun and rain. AWNINGS—COVERS—TENTS—CAMP EQUIPMENT MUSKEGON AWNING & MFG. CO., Muskegon PONTIAC TENT & AWNING CO., Pontiac GRAND HAVEN AWNING & TRIM SHOP, Grand Haven FOX TEXTILE PRODUCTS CO., Ypsilanti LANSING TENT & AWNING CO., Lansing GRAND RAPIDS AWNING & TENT CO., Grand Rapids KALAMAZOO AWNING & TENT CO., Kalamazoo Glass Counter Guards Practical counter protection can be had at very low prices. Let us quote you on your requirements. We also build SHOW CASES and STORE FIXTURES. Write for our catalogue. SAGINAW SHOW CASE COMPANY, Ltd. SAGINAW, W. S. MICHIGAN I am not very friendly to col- lection concerns, but this one happens to be on the square— one in a thousand. Mr.Stowe Says Only one small service charge. ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. 208-210 McCamley Bidg., Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of No extra commissions, Attorney fees, List- | Ds ga | Hot tt J yea | a fm You are entitled to a generous profit on each and every sale of Rumford. It is the product that makes con- tented customers because it is pure and wholesome. Rumford isasteady seller and gives you consistent profits. B93 26 RUMFORD CHEMICAL WORKS Providence, R.1. a a RN ——— 12 FINANCIAL _ Maladjustments in Commodity Prices Gradually Being Corrected. At any particular period wholesale prices for some commodities may be on the rise as others are falling but for nine consecutive months now the general trend has been downward. Not since July, 1925 has the monthly com- pilation of the Bureau of Labor Sta- tistics revealed an advance in the level of prices as a whole. Since that time values have drifted downward from a position 60 per cent. above the 1913 level to one 51 per cent. above the same basis, or, as the sta- tistician would say, from 160 to 151. This recession in prices has aroused wide comment but in the readjustment of group relationships appear certain tendencies more significant than the - degree of loss recorded since the de- cline set in. It so happens that one of the groups to lose most sharply is a group, farm products, in which we can least afford loss. The recovery in the purchasing power of the farmer that began in the summer of 1924 when agricultural prices turned upward was a powerful stimulant to business and tended to correct a condition that had held back prosperity for several years. By the time that recession started last summer the farm products group had worked into a position relatively higher than other groups: it stood at 163 whereas the general index itself stood at 160. In the decline the farm products group has come down faster than others until it now stands at 145 whereas the general index is 151. More than half the spectacular gain made in agricultural prices since the 1924 up- turn been in the last nine months. Any agricultural prices is reflected in the end in re- duced purchasing power of the farmer and that is why the trend in farm values offers an uncommonly good students of the business cycle. has lost loss in now barometer to It still may be said that no group in the authoritative index of the Bureau stands so high relatively as cloths and clothing but in that division have come some of the most conspicuous declines of the whole recessionary movement. At 177 clothing prices may appear high but how important an adjustment al- ready has been made may be judged from the fact that we need go back only to the late summer last year to find a time when this division was at 190 and if we go back in the records to May, 1920 we will find the group at 328. Building material prices at 173 still must be numbered among those rela- tively highest in the scale but they too have been losing ground in late months and the more recent trend has been distinctly downward. In the slowly declining level of com- modity prices numerous maladjust- ments have been partially corrected but the sagging tendency has introduced fresh problemse of which not the least important is the failure of agricultural prices to rise or remain firm at a time when the general trend was toward MICHIGAN TRADESMAN lower levels. Some signs are at hand that indicate greater stability here- after in the agricultural group but at this season of the year no very positive information is available on the future course of prices to the farmer. Paul Willard Garrett. [Copyrighted, 1926] —_~++2>————__.. Too Many Retail Stores Everywhere. Given a community of, say, about 10,000 people with an average income of $600 per person, the community as a whole has a purchasing power sub- ject only to conditions which influ- ence the flow from all income sources. Merely placing stores in such a com- munity to supply and to exchange necessities will not increase the in- come. If the number of stores is dis- proportionate to the income, there is an overcrowding. A situation develops which means the eventual elimination of some of the outlets and this elim- ination may follow the road of in- solvency. A retail expert states there is at present a retail store for every twenty- six families and that two-thirds of all the expenses of running these stores is loss and waste—an excess charge on the community. Overcrowding in any field is attend- ed with waste, which is borne by the community and not alone by _ the crowded out operator. It is interesting in this connection to follow the estimate made by an ob- server that there were approximately 335,000 grocery stores in this country, each serving, on the average, seventy families. In 1850 this observer states there was one grocery store for every 960 people. I am convinced from my own observations that overcrowding in the retail trade is the cause of many of our business and credit dis- turbances. I wonder if we consider seriously enough when accepting credit risks the kind of competition a buyer has in his community. We do not allow our sidewalks to become congested, yet we are apparently doing nothing to relieve overcrowding and congestion in our retail outlet. The credit loss due to overcrowding is only a part of the economic loss at- tending this unfortunate situation. The community undoubtedly has to pay in one form or other for every failure, and yet a community is powerless when merchants crowd in and attempt to divide the local income among a large number when the income will only properly sustain a few. J. H. Tregoe, Secretary National Credit Men’s Ass’n. ——»-2.-.____- Some Apparent Incongruities. Kid gloves are made of lambskin. Turkish baths are unknown in Tur- key. Irish stew does not exist in Ireland. Catgut is really sheepgut. There is no lead in lead pencils. Camel's hair brushes are made of squirrel hair. Java coffee comes from South Africa. Egyptian cigars contain Turkish tobacco. Brussels carpets never come from Brussels. There is no wax in sealing wax. Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. May 26, 1926 Kent State Bank “The Home for Savings” With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding Twenty- Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Investment Securities E. H. Rollins & Sons Founded 1876 _ _ Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Chicago Denver i Los Angeles $6,000. Ecorse Township, Wayne County, Michigan, 4% School District No. 4, bonds dated July I, 1903 due July I, 1933, interest January and July Ist at the State Savings Bank, Detroit, Michigan, denomination $1,000. Price to net 4.50% If interested please wire or write us VANDERSALL & COMPANY 410-416 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St., 1654 Penobscot Bldg., Chicago, Ill. Detroit, Mich. — a aie ee in ‘| ae Jt 4 { us _- a: a » Rat, Peat 4m » May 26, 1926 MICHIGAN TRADESMAN 13 Life Insurance Sales Above a Year Ago. Money that comes easily so often goes quickly for things of no perman- ent value that some canny prophets have wondered whether the financial position of this country is as sound as one might judge on the basis of the prosperity of the last few years. They are fearful that the large profits of the recent past have been too freely spent for luxuries, for stocks that have since dropped and on items that will not enrich the spender except for the moment. Evidence that a handsome propor- tion of our earnings have been placed where they will do permanent good may be found on every hand to him that looks carefully but an especially interesting sign of the times lies in the persistent growth in life insurance sales. Even more impressive than the amounts expended on a home for what it reveals of an intent to provide for the future are the sums set aside through the purchase of life insurance. Sales of ordinary life insurance in the United States during April exceed- ed all records for that month and at an estimated total of $743,635,000 were larger than for any other months in history except March, 1926 and De- cember, 1925. About $27,557,000 more life insurance was sold last month than for that period a year ago. What is most significant about the increase is that every section reported growth, indicating that people every- where are giving thought to the fu- ture. Greatly as the American people have indulged themselves in the last year or two through the purchase of luxuries they have, apparently, been putting aside something for rainy days. The largest sectional increase last month, interestingly enough, was re- ported by States that represent the ag- ricultural regions. The list includes such states as Montana, Idaho, Wyo- ming, Colorado, New Mexico, Arizona, Utah and Nevada. These states wrote 12 per cent. more life insurance last month than in the corresponding month last year. Idaho itself reports a 35 per cent. and the District of Columbia a 34 per cent. gain over 1925. When the 1925 count showed that $15,400,000,000 in life insurance was written in this country last year the ex- perts were impressed with the growth in the business and students of busi- ness conditions were pleasantly sur- prised to know what a tidy sum the investors had arranged to be paid back in future years. It now appears that another surprise may be in store for 1926. At least we know that during the first four months life insurance sales ran $157,250,000 or 6 per cent. ahead of the corresponding months of 1925. The gain in the twelve months ended April 30, 1925 over the preceding twelve months was 13 per cent. Paul Willard Garrett. [Copyrighted, 1926] ———_++->—__. Most Popular Stock in the World. A new chapter in financial history was written last week when the direct- ors of the American Telephone & Telegraph Company made it plain, through an announcement of a $154,- 000,000 stock offering, that the tele- phone company will enter the class of corporations with a billion dollars in capital stock. On completion of the present financ- ing the telephone company will have capital stock outstanding to the amount of $1,076,000,000 and A. T. & T. may then make its bow as our first corporation to show a billion dollars of common shares. It will not, contrary to reports, be the first corporation with a billion dollars in capital stock. At. the time of its consolidation in 1901 the Steel Corporation had common and preferred shares outstanding to the amount of $1,018,583,000 but on May 19, 1902 a part of the preferred stock was retired. Since that time the cap- ital stock of the Steel Corporation has been substantially below the billion mark. Of course if you talk to an official of the telephone company you will soon know that to him the really significant thing is not the size of the capital structure of that great institution but the popularity of the stock with small investors. More than 370,000 stockholders ap- pear on the telephone company’s books or about as many as may be found on the records of the Steel Corporation, the Pennsylvania Railroad and _ the Armour companies combined which are those next in line. More than 292,- 000 of the telephone company’s stock- holders own twenty-five shares each or less and, to go a step farther, over 132,000 own five shares or less. In other words the ownership lies in the hands of more individuals than does that of any other corporation, and the owners in large degree are persons of moderate means. Perhaps the reason that so many people have confidence in the tele- phone company’s securities is that for a quarter of a century growth has been persistent and in every year a surplus has been reported in excess of dividend requirements. With only 5 per cent. of the earth’s land area and 6 per cent. of its popu- lation the United States has 61 per cent. of the world’s telephones. New York with a population of 6,000,000 has more telephones than may be found in the whole of Great Britain with its population of 46,000,000. So great has been the growth of the telephone in this country that in this country we have a telephone for every seven per- sons. Perhaps it is the spread of the tele- phone habit and the conservative man- agement of the company that sets the American Telephone & Telegraph Company stock somewhat apart from others in the financial analyses. Over a period of years the movements of this issue have resembled the fluctua- tions of an investment bond more than those of the ordinary stock. Even the announcement of the new $154,000,000 offering to stockholders has not weakened the position of the listed stock. Paul Willard Garrett. [Copyrighted, 1926] +. ___ Civilization, at its best, is a very thin veneer, and the more you polish it the thinner it gets. Main Office Cor. MONROEandIONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton Jhe Bank ‘Where you feel at Home OUR OBLIGATION We realize at all times, that it is the duty of this insti- tution to do everything to conserve, protect and pro- mote the interest of its pa- trons. We solicit and patronage, fully cognizant of the trust which is repos- ed in our own judgment and accept integrity. On this basis, may we serve you? “The Bank Where You Feel At Home” Grand Rapids Savings Bank OFFICERS 4nLiA.a ALDEN SMITH, Chavenan of the Boara CHARLES W. GARFIELD, Chairman Ex. Com GILBERT L. DAANE, President ARTHUR M. GODWIN, Vice Pres ORRIN B. DAVENPORT, Ass’t Cashier EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashier H. FRED OLTMAN, Aw’t Cashier EARL C. JOHNSON. Vice President TONY NOORDEWIER, Ass’t Cashier OLDEST SAVINGS BANK IN WESTERN MICHIGAN Capital Value A sum of money which, when invested, will earn an amount equal to your salary, is designated as your capital value. From records it has been ascertained that eighty per cent of the property pass- ing from one generation to the next is the proceeds of life insurance. In spite of this fact the American people are only insured for three and one-fifth per cent of their ‘apital value. How does the amount of your life in- surance compare with your capital value? F;RAND RAPIDS [RUST [OMPANY GRAND RAPIDS, MICHIGAN 14 Public Interest in Investment Trust Movement Spreading. Recent addit‘ons have increased the number ef investment trusts in this country until now the family includes roughly twenty different trusts. That these interesting creations should have become generally popular with in- vestors is significant for it was rot until about 1920 that the movement started here and not until 1924 thaz its more growth Only a icw days ago were we given our first complete study of the subject in the form of a book entitled “Investmeri rapid began. Trust Organization and Management” by Dr. Leland Rex Robinson, a man that knows investment trusts as few men do both from the theoretical and practical standpoints. In Great have been known to several generations trusts Britain investment trusts of investors. Formation of started over there about the time we were fighting the Civil War, progress was made in the decade following 1870 and afterward the grew unt'l now the British trusts num- ber about 100. With such a_back- ground of experience to draw upon movement why, 1t has been asked, is the instru- ment so new here? Only within recent years have the majority of our people began to invest their surplus funds in the securities markets and the complexities of cor- many to problem for the peor man has been to know porate finance have driven seek expert guidance. The what to buy, how to follow the invest- ment once it was made and to secure the same diversification of risk that was provided to the rich. precisely the services offered by in- vestment trusts. These were “Tt must not be forgotten that the interplay of ‘professional’ and_ eco- nomic stock exchanges,” says Dr. Robinson, ‘render it even more difficult for any but the shrewd, well- informed and exceptionally powerful without probability of The investment trust, these, forces on to speculate drastic losses. being all of is in position, if well managed, to realize profits in the ‘ups’ and ‘downs’ of the market, by buying during ‘bear’ movements, sell- ing during ‘bull’ movements, and doing both at the different bourses and different countries as these same time in find themselves, during any given per- iod, in varying phases of the specula- tive or credit cycle.” Back of the remarkable growth of our better investment trusts is the impetus that always follows when a country switches from a debtor to a creditor position. Not so very long ago Charles E. Mitchell, president of the National City Bank, said that foreign loans made in this country probably would not be paid off immediately any more than are the debts of our great railroad sys- tems but that they would be refunded from time to time. That general view leads many to the bel’ef that our posi- tion as an investment nation will strengthen in future years, that more and more of our people will become investors and that new complexities will be presented to the individual in- vestor. As time goes on these new prob- MICHIGAN TRADESMAN lems will give our investment trust new responsibilities which if properly met will eventually elevate the com- position of increasing such as they now com- panies to a prominence mand across the sea. Paul Willard Garrett. | Copyrighted, 1926] ——_»--2____- An Injustice. It is a well known fact that fire losses are more severe in parts of a state than in other parts of it. The tendency of insurance companies is to withdraw from areas larger than towns or c'ties, often from an entire section of the state. Sometimes this procedure is a real hardship and an’ injustice on certain limited areas of the territory affected. Where a town or city has made ex- traordinary efforts to safe conditions and has succeeded in promote fire showing a moderate fire loss, insur- ance companies might well consider whether or not they are giving the citizens of that community a square deal in withdrawing, even though the city may be located in a region which is unprofitable. The withdrawal action hasavery discouraging effect upon the citizens of that community and _ their natural response to further efforts is, “What difference does it make? We are treated just like our careless neigh- bors who make no effort at all to re- duce their fire losses.” Special recognition of unusual efforts to prevent destruction of property by fire would go far to encourage the same unusual efforts in other cities. ——__ o._____ He Should Be a Ferryman on the Styx. A Wiscons‘n insurance field man re- ports to his company the following in- c.dent: “A fire broke out in the hotel at Hudson the other day, doing approxi- mately $100,000 damage, and_ they called for help to be sent from Still- syater, located about four miles from the city on the Minnesota side of the Sant Croix River. The fire denart- inent responded, but arriving at the toll bridge owned by the city of Hud- con the toll-taker held them up until the argument as to whether they should pay or not was settled.” Surely this man could substitute for Charon, in an emergency. 2. No law that has yet been devised to make the purchase of firearms by crim- inals difficult has been worth the paper upon which it is printed. Where re- strictions have been imposed upon the trade in such weapons, the result has been to penalize lawabiding folk, pre- venting them from protecting them- selves from the lawbreakers, while leaving the door wide open to the crooks to obtain all the revolvers they want. Nationwide regulation of the sale of weapons might be more effec- tive, but the real remedy lies deeper. When prosecuting officials and crim- inals are in close alliance, and when gunmen have a free hand to wage private warfare upon one another and upon society, the reign of law is broken down. It can only be restored by the substitution of honest for venal public officials and by the uncompromising enforcement of the criminal laws. May 26, 1926 EIN THE OLD NAHONAL BANK = The Old National lists among its satisfied customers many of the very largest manufacturing concerns in Grand Rapids. And our smallest savings depositor re- ceives the same careful service, the same friendly con- sideration that holds the loyalty of these powerful institutions. cA Bank jor Everybody_ MONROE AT PEARL NO BRANCHES STRENGTH THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY AND ASSOCIATED COMPANIES ECONOMY Lansing Michigan Combined Assets of Group $33,389,609.28 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile — Plate Glass Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones | Citizens 4212 Detroit Congress Building Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITB” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof. Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. : 144 Division Ave., North Citz. Telephone 51-916 Grand Raplids, Mich. May 26, 1926 Protect the Volunteers. Action of officials in many small vil- lages, in providing insurance for their volunteer firemen, should arouse every city, where volunteers provide fire pro- tection, to their duty. The plan, as adopted in many villages, is to protect the firemen in case of injury, sickness or death caused while in line of duty. Cost of the policies is small compared to the service rendered by the vol- unteers. Paid fire protection is be- yond the means of many of these vil- lages. As a result the villages depend upon the volunteer system. Without thought of compensation these loyal citizens band together, as a matter of civic pride, and organize a fire fighting force. Fire fighting is a dangerous occupa- tion. Paid fire departments in the larger cities, regardless of the wage scale, are underpaid when the risks the fire fighters take are considered. But in the larger cities a benevolent fund is maintained to care for the in- jured and sick and provide support for the widows and orphans of the firemen Permanent injuries bring to the fire fighters of these cities a lifetime pen- sion. And after a life of fire fighting the city veterans are retired on pen- sion. In many small villages and towns no protection is provided for the volun- teer. Each time he responds to an alarm he faces injury or death. If he escapes these he runs the risk of ill- ness because of exposure. His clothes are ruined and he must replace them at his own expense. All this the volunteer realizes. Loyalty to his village forbids him to think of himself first. A feeling of security must enter the when a group of men get together and organize a fire company. If a fire oc- curs, day or night, they know these loyal men will respond and risk their lives to protect life and property. Why not give these fire fighters the same feeling of security when they re- tire at night. Many of them are heads of families, or are assisting in the care of parents. For a small annual cost the citizens can insure the volunteers. It would give them a weekly income in case of injuries or sickness. If their death resulted from fire service their dependents would receive a fixed sum, the amount of which would be controlled by the type of policy pro- vided. Citizens should realize the duty they owe their volunteer firemen and insist on the city officials providing insur- ance protection for ‘them.—Fire Pro- tection Service. — +2 Fire Safety Necessary in Consolidated Schools. Where ten little one-room schools formerly dotted the country-side, one large school with all the modern con- veniences of the larger city school now serves the territory. Greatly improved roads, convenient to most farms, and the development of the motor bus have made possible attendance at schools five or ten miles distant. Already there are 14,000 consolidat- ed schools scattered throughout rural districts, with an attendance of 2,170,000 children, or one-fifth of the total rural MICHIGAN TRADESMAN 15 pupils. Of this number 410,000 are daily taken to and from school in 20,- 000 motor busses on high type paved roads. Attendance is much more regular at these schools, for modern education with its wide branches holds a lure which makes attendance at school a pleasure. And the modern facilities are reflected in the farm children who rapidly are becoming better dressed and more intelligent. While the consolidated school has a great many advantages, the gathering of many children under one roof makes greater the fire hazard. In the one-room building, fire did not present a great hazard to the lives of pupils for they could easily vacate at the first alarm, and usually there were no more than 30 to 40 pupils. Attendance at the consolidated school often grows until upwards of a thous- and children are receiving education in the building. Unless precautions are taken to make schools fire safe at the time they are planned and: built, all fire escapes and other safety devices on the mar- ket cannot prevent disastrous fires— fires which once started sweep through the frame school building faster than the hundreds of pupils can flee and the resulting loss of lives may be enormous to say nothing about the material loss. Fires can and should be planned against from the very start of con- struction. Properly planned and built with firesafe construction materials, the new hazards found in larger and newer schools are in a great measure offset. Some of these hazards are: Manual training, domestic science, mo- tion pictures, laboratories, and the use of the assembly hall for public mass meetings. When firesafe construction is used fires of dangerous proportions are practically impossible; and should fire start in a single room, firesafe walls and floors will confine it to its place oforigin with a minimum of damage. Cases are on record where this very thing has happened and little damage occurred; other cases show that fire- safe buildings often have acted as fire barriers and saved serious loss by blocking a fire which threatened to wipe out an entire community. Building firesafe is not costly—often but little above the cost of burnable construction. And when it is consider- ed that such construction may save the lives of hundreds of children no cost is prohibitive. For children who must attend school involuntarily should at least be housed in a building which will not burn. ———_>-2——__—_ Like Carrying the Mountain Away From Mahomet. With flames from a blazing church a few yards away scorching their skins two hundred negroes lifted a three- story frame house and carried it 150 feet to save it from a fire which destroyed the church at Hialeah, Flor- ida. When he saw that the house would certainly catch fire, Chief Latham rounded up the negro by- standers and with a man at every avail- able handhold they raised it bodily from its foundations and toted it be- yond reach of the flames. SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C.N. BRISTOL, A.T.MONSON, H.G. BUNDY FREMONT, MICHIGAN REPRESENTING Central Manufacturers’ Mutual Ohio Underwriters Mutual Retail Hardware Mutual Hardware Dealers Mutual Minnesota Implement Mutual Ohio Hardware Mutual National Implement Mutual The Finnish Mutual Hardware Mutual Casualty Co. We classify our risks and pay dividends according to the Loss Ratio of each class written: Hardware and Implement Stores, 40% to 50%; Garages, Furniture and Drug Stores, 40%; General Stores and other Mercantile Risks 30%. WRITE FOR FURTHER PARTICULARS. neuen ame ——— a Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS @ Chairman of Board President Of=-es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents 100% PROTECTION Net Cost 70% of Stock Co. Premiums OUR RECORD FOR 16 YEARS The Grand Rapids Merchants Mutual Fire Insurance Company Affiliated with the Michigan Retail Dry Goods Association 320 Houseman Bldg.. Grand Rapids, Michigan OUR FIRE INSURANCE | POLICIES ARE CONCURRENT with any standard stock policies that you are buying the Net Coats O70 Less Michigan Bankers and Merchants Mutual Fire Insurance Co. fof Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER ee ra eiatteeiegrarpenednensanrampsinincnnacagaeiaaee 16 LOUIS CAMPAU. (Continued from page 9) ried Sophie De Marsac, then a girl of 18. Since they were cousins of the fourth degree, the limitations and re- strictions of the Catholic faith in this regard were only overcome by the granting of a special dispensation by the Vicar General. From all accounts Mrs. Campau was ~ woman of unusual charm and force of character. A visitor to her home in later hfe paid her this quaint but forceful tribute: “It is easy to say that she was a sa‘nt, but there are many kinds of saints and one should descriminate. I leave it to others to portray her type of saintli- ness. Most of us have learned that it requires no little of this divine quality for any woman to put up with most men for a half century, and so Uncle Louis doubtless did his part to place the crown upon her head.” Just after the young bride establish- ed herself in her new home in the wilderness, the Reverend Leonard Slayter brought his bride to the Bap- tist mission, located on the West side of the river. To Mrs. Campau, at the fur trading post, this addition brought much joy to her lonely heart. They were the only two white women in the valley at that time and a beautitul friendship grew up between them. While Mr. Slayter, the minister, and Louis Campau, the fur trader, were vying with each other for the attention of the Indians, these young women were unconsciously participating in the frst woman’s club of Grand Rapids, and what a strange club it was! Listen to Mrs. Campau’s own account. “I speak no English, Mrs. Slayter speaks no French, but we just sit and look at each other and we make signs so we partly understand, and we are so happy.” But Mrs. Slayter was not destined to stay long. The white population of the little settlement be- gan to grow a little. The mission found whisky a hard competitor. Bax- ter, in his History of Grand Rapids, says, “The rapid influx of white set- tlers which began in the spring of 1833, with the contaminating and de- moralizing influences thereto pertain- ing, soon indicated to the authorities the advisability, if not absolute neces- sity, of a removal of the mission.” An- other writer mentions the same prob- lem, “The nearer approacah of the whites and the unrestricted sale of liquors warned the good missionary that. if the Indian was to be preserved, he must be removed from white influ- ence.” So the mission was soon moved into the wilderness, where Mr. Slayter would not be embarras ed and handicapped by the misdeeds of the white man. After reading these ob- servations and the following one by Louis Campau himself, one cannot help but wonder who was in most need of a missionary—the red or the white man. “T remember,” says the trader, “long ago, when my pony died here, I hung my trading pack on the limb of a tree near the trail and went to Detroit for another pony and new supplies. On coming back I found the pack con- tained nothing but chips. The In- dians had found it and had distributed all it contained among themselves. Do you think they stole my goods? No. For every article appropriated I found a chip marked with the totem of the buver. Before I could realize what had happened, a chief stood before me, shook me warmly by the hand, and asked me to enter the village to claim material in lieu of the totem-bearing chips. I accompanied the noble sav- age and received exactly what the chips called for. That was the way the Indians used to steal. A few white men came and there was a little trouble. Then a lot came and the In- dians became bad and times grew worse. Finally the Indians were re- lieved of their possessions.” Before the Slayters left, Louis’ brother, Toussaint, had come to “The Rapids,” and a few years later he was MICHIGAN TRADESMAN followed by two other brothers, An- toine and George. Toussaint married Sophie’s sister in the Catholic mission church across the river, the wedding feast being attended by every white in- habitant and by the Indian chiefs. The Campau brothers are spoken of as “men of fine presence, courteous, gen- tlemanly, waram hearted and liberal.” One writer refers to them as “the hosts and helpers of the pioneers.’ By 1834 the white population of the village was about a hundred. Another Frenchman, Richard Godfroy, had come into the valley in 1831. He later be- came associated with Campau in the fur trade with posts at Lowell, Grand Haven and Muskegon, besides at “The Rapids.” Shortly after Godfroy’s ar- rival, Slater’s sawmill was put in op- eration, which made possible the erec- tion of frame houses for the families of the settlers. The Guild family had also arrived, coming from New York State in June, 1832, and six montths later, in a letter to the East, Joel, the head of the family, reported that “the country is settling fast” with reputable inhabitants. The first Fourth of July celebration in this valley was observed the next year by Campau and Guild, who, it is reported, “celebrated the day temper- ately and with a slight moistening.” The coming of the Guild family is generally considered as the beginning of permanent settlement at “The Rap- ids.’ The Lincolns, Burtons, Turners, Winsors, Joneses, Chubbs, Gordons were, no doubt, among “the respect- able inhabitants” to whom Guild re- ferred in his letter. These, with the Campaus and the Guilds and probably others, were the first p’oneer families. To single out any individual as the founder of Grand Rapids would, in- deed, be difficult. The credit undoubt- edly belongs to more than one of these frontiersmen. It took a variety of tal- ents to firmly establish the settlement and no one man had a sufficient mo- nopoly of these qualities to entitle him to be hailed as the founder of the city. Campau had faith in the struggling village and, taking advantage of the Government’s land policy, he purchas- ed a tract of land at $1.25 an acre and then platted it. ‘The Proprietor,’ as he was called, was in line for a hand- some profit, for a great wave of spec- ulation was to sweep the country two years later. Land values soared and the fur trader became a man of con- siderable means for those times. It was a period of easy money. Things were booming. Village lots rose quick- ly from $25 to $300 and still higher. The town was even prosperous enough for a newspaper, for on April 18, 1837, the first number of the Grand Rapids Times appeared. Campau took 500 copies for propaganda in the East paying $1,000 in cash. I dare say he was present with other citizens to wit- ness the copies coming off the hand press, which only a few months before had been fished out of the bottom of the Grand River. Coming up the river in winter on sleds hauled by dogs, it had broken through the ice. To bring products of civilization into the village in those days was no easy matter. In June, 1838, there was “a grand Indian payment,’ so-called—the Goy- ernment annuity. A witness estimated that 10,000 Indians were encamped about the village. The leading fur traders, Louis, Antoine and Toussaint Campau and the Godfroy’s, “garnered a rich harvest of silver half dollars until the'r measures were full to overflow- ing.” Perhaps those were some of the half dollars which Louis used in the erec- tion of a church edifice for the local priest whose religious faith was that of the fur trader. “The Times,” which predicted that Grand Rapids would some day be the “Rochester of Michigan,” soon had plenty of exciting news to report, for the crest of the wave of speculation soon passed and the inevitable crash came. President Andrew Jackson in the White House had smashed the United States Bank, which disaster was immediately followed by the famous red-dog and wild cat banks of the thirties. They sprang up like mushrooms, then along with the re- ceding commodity and land values came wholesale bank failures. The Grand River Bank went into the hands of a receiver, as did the Peoples Bank, of which Campau was the unwilling President. The little town, however, in spite of many hardships, including 100 per cent. interest in at least one instance, survived the storm and, pull- ing itself together, gradually forged ahead. A few vears later, however, there apparently was still room for improve- ment. A former citizen of those days described the town as “a story and a half village with a population of 1,500. There was still a primitive a‘r to the place. Enterprise had been checked and had not recovered from the shock. Capital was woefully lacking. The streets of the village were simply hor- rible.’ This rather dismal descrip- tion is closed by a paragraph which has a familiar ring to it: ‘“O, what offers we all refused in those days! It makes us look blue when we recollect them, when we see, if we had only been able to look ahead, we might now be rolling in our wealth. How sad is the thought, ‘It might have been’ ”’. Pessimism did not seize all the in- habitants, however, during the slow times, for Lucius Lyon enthusiastical- ly wrote to an Eastern friend, “Michi- gan is the garden of the great West and Grand River Valley is the garden of Michigan.” Apparently, the vil- lagers were not depending entirely on immigration for the future population of the settlement, for Lyon continued, “We are also a hard working people, and if we go on increasing our prod- uct as we have for the last three years the next census will show such an in- crease as will be hard to beat.” In 1838 the first village election had taken place, Uncle Louis becoming a trustee. The town was now properly launched in a formal manner. As the village slowly but surely forged ahead, the Indians became less and less a factor in the neighborhood. They were much more at home on the trails in the forests than in the village which was taking on the earmarks of a civ- ilization foreign to their natures. Behind the scared squaw’s birch canoe The steamer smokes and raves, And city lots are staked for sale Above old Indian graves. With the gradual passing of the red man and the increase in hustle and bustle of the growing town, the ro- mantic side of Louis Campau’s career comes to an end. The canoes on the river gave way to the log booms and the lumber jack gradually superseded the Indian. The woods were no longer silent, but re-echoed to the sound of axes as they cut down the majestic trees for the fast increasing markets of the Middle West. Lumbering and agriculture were the order of the new _ dawning in the Grand River Val- ey. _In the forties Campau moved up Fulton street to a large house on the top of the hill, which in his remaining years was a favorite rendezvoux of old Indians who never forgot their friend of earlier days. It was not at all unusual to find a score of Indians asleep in the halls, kitchen and rear porch at the same time. Asa reminder, and I like to ‘eke as a warning against unsound banking principles, he had the walls of his cupola papered with hundreds. of worthless bank notes of defunct wild cat banks. He was intensely loyal during the dark days of the civil war, one copper- head feeling the wrath of the old trader through the means of a heavy cane which knocked him off the steps of the Rathbun House. Uncle Louis was at times very impatient with the May 26, 1926 O al ee Nea Under both State PTW ie saTE Supervision We are as near as your mail box. As easy to bank with us as mailing a letter. Privacy No one but the bank’s officers and yourself need know of your account here. Unusual Safety Extra Interest w Send check, draft, money order or cash in registered letter. Hither savings account or Cer- tificates of Deposit. You can withdraw money any _ time. Capital and surplus $312,500.00. Resources over $4,700,000.00. Send for free booklet on Banking by Mall HOME STATE BANK FOR SAVING GRAND RAPIDS MICHIGAN WANTED Experienced grocery clerks be- tween 25 and 35 years old for store managers, good opportuni- ties and good salary. C. Thomas Stores 236 Ellsworth Ave. GRAND RAPIDS, MICH. SIDNEY ELEVATORS elevator. Write stating require- ments, giving kind of nahin and size of platioem wanted, as well as height. We will quote a momey saving price. Sidney Elevator Mnfg. Ce., Sidney, Ohie DELICIOUS Jr pre 7 aa mereryes te oe rere ae yaa cone a 4 _ a > . ‘ . ra _ + . - a” « = ve > ss id - ” wr a 78, se - « > i. “ z = » « « ° e ; , ’ € + 4p < > +" 7 iw - y » c > > 4 i . > - r 4 - Pay, i at». ms « a + ‘ Oe a” st = ve > “Hee i - ’ 6 fe ee ae - - < > sa 3 Ps » « « » .e ; ’ , € a Ty ~ » c > >, , 2 7% > , « t 4 — i “ 3% > May 26, 1926 Union generals who found Lee and Jackson very bothersome enemies. He would repeat with unmistakable evi- dences of scorn, “All’s quiet on the Potomac.” By the late sixties it is said that Mr’ Campau had lost almost everything “through his attempts to spread boun- ties in the manner of a Norman baron.” His contemporaries say he never took a particularly broad view of state af- fairs and the progress of the Western country did not fire his imagination or arouse his curiosity. His conversa- tion, according to a friend, was prin- cipally about personal or local affairs. The old trader lingered on until 1871, when at the ripe age of 80 he passed away. Professor E. A. Strong, a man with a keen sense of just ce and discriminating judgment, after living two years with the Campaus on the hill, said of him, “though he was irascible, inconsistent with himself, often childishly whimsical, though he resented deeply the very system of things which he had himself been part- ly instrumental in bringing about and which had established about him a new state of things with which he had little sympathy, yet he was at heart a just, amiable and sincere man. His attitude toward the Indians was always father- ly though magisterial. He often gave them food and assisted them in many ways.” “Tt would at once. occur,’ Mr. Strong continues, “to any one that a man whose early life had been spent and whose character had been forme? un- der such circumstances would be little fitted to cope with another sort of civ- | ilization. Mr. Campau’s failure here was that of his class.” He belonged to a former generation, to the days before the town came with its new and strange environment to which he was not suited by either training or temperament. He was at home at the trading post, bartering with the Indians, whom he understood and appreciated. In those romantic pioneer days he found his setting, and so, when we think of him, in our minds there looms up a picture of the forest, the stream, the birch canoe, the quaint little trading post, a band of Indians and their friend—Louis Campau—fur trader and pioneer, one of the founders of a fine American city. Lemuel S. Hillman. ——_2 +> Explanation Cheerfully Accorded. Philadelphia, May 17—We are in re- ceipt of a clipping from your publica- tion, which reads as follows: “Not many years ago the Pure Food Department criticised the label on Piso’s Cure for Consumption and if we mistake not this was changed to read Piso’s Remedy. Another change which is one at the soda fountain, was Hire’s Root Beer; this was changed to Hire’s. Now we are informed that Doan’s Kidney Pills have been chang- edto read Doan’s Pills.” Most people reading this would get the idea that we called our product “Hires” and dropped the words “Root Beer,’ because we were forced or ask- ed to do so by the Government, and in fact this very story has been spread by some unscrupulous competitors. The facts are these: When the pure food law went into effect in 1906, we tried to get the Rules Committee of the Pure Food Department to make a ruling on the word “Root Beer” which would require all manufacturers using this word to make their product from the actual juices of roots. We were not able to get the Department to make such a rule and, as a result, to-day there are several hundred concoctions made by a great many different for- mulaes which are sold as “Root Beer” and which contain none of th- plant juices, but are made entirely from natural and artificial flavoring oils. Hires has always been made from the pure healthful juices of roots, barks and berries. We have never used any synthetic or artificial flavoring mater- ial and it, of course, became impossible Ie = tt acd ec canteen ea MICHIGAN TRADESMAN for us to compete in price with these cheap so-called root beers, so after the Rules Committee had made the de- cision which allowed any manufacturer to use the name of “Root Beer” and to sell a concoction, which in the strict sense of the word contained no root beer at all, we decided to drop the word “root beer’ and to advertise our product simply as “Hires.” We have spent about $8,000,000 in advertising through newspapers, mag- azines, radio broadcasting and through millions of booklets being distributed in the homes, in educating the public to the fact that Hires contains the mineral salts and vitamines of the pure plant juices and is not to be classed with the various concoctions which are sold as “Root, Beer.” The Government has not consulted or advised in regard to this decision and there has never been, since this business was established in 1869, any interference or objection frim either the National or any state government to our formulae, name or process. We feel, and our salesmen feel, that this paragraph has done us a great amount of harm, which we feel sure that you would not wish to do, had you 17 had the facts in the case. We there- fore ask that you print this letter in an equally prominent position in| your publication. H. S. Hires. In future will build its streets depressed in center, like troughs Chicago with “crown” and gutters City adopts new plan as instead of along curbs. result of engineers’ report that trough streets drain better and are kept clean more easily than crowned streets. Us Sincerity is the best policy. QQ é ep re ‘ 20 ORM == SE 5 ea ea pe Cr Reteennrrit eer te MT STEINWAY dar...A gift there must be. And what gift transcends all others? A fine grand piano! It is the Alpha and Omega of a wedding or commencement. Only a groom and a diploma take precedence over a beautiful grand piano on LUDWIG 22 << The Weber Grand in the Tuscan Model Plans Are Being Made OMING events are crowd- ing upon the social calen- Our Honor Roll of Famous Pianos VOSE GRINNELL The DUO-ART in the STEINWAY - WEBER - STECK - STROUD - AEOLIAN WEBER PREMIER SOHMER L—4 a such occasions.......And where will you select so prized an hon- orarium? Need you ask? at this great musical center are nearly all the most famous makes of pianos in America...Deferred payments arranged. Allowance will be made for the old piano the “little girl” has outgrown. = a Et ert emf irr Atenas rt tae mm moe ma ska ne MR A RT RR il LA Gio (eon eo mo eo CU RUD RTT oe Dm ere Se when oi, a eke ¢ STECK BRANCHES: Adrian, Ann Arbor, Bay City, Michigan’s Leading Music House GRINNELL BROS. ~ Steinway Representatives~ 1515-21 WOODWARD AVENUE Flint, Grand Rapids. Hillsdale, Highland Park, Jackson, Kalamazoo, Lansing, Monroe, Pontiac, Port Huron, River Rouge, Saginaw, Traverse City, Wyandotte, Ypsilanti, pall Coe ooo oor a eee ee a 5 a> a 0 rc ee ec er rer eer Ps Mich. Windsor, Ont. NINE OTHER BRANCHES Ay _ Peron ec er Toledo, Fremont, Findlay, Defiance, Ohio. aS ae apy : y Mone tk mm mm 18 DRY GOODS Michigan Retail Dry Goods Association. President—Geo. T. Bullen, Albion. First Vice-President—H. G. Wesener, Albion. Second Vice-President—F. E. Mills, Lansing. Secretary-Treasurer—H. J. Battle Creek. Manager—Jason E. Hammond, Lansing. Mulrine, RETURNING GOODS. Tricks Some Customers Try To Put Over. Probably no greater divergence of cpirion regarding the honesty of pa- trons of department stores and spe- ciaitv shops in large cities can be found than within the four walls of those establishments—more specifica'- ly, in those departments devoted to credits and adjustments. While the credit manager will maintain that a very large percentage of these patrons is scrupulously honest in dealings with the house, and will cite his expe- riences to prove it, the adjustment manager will express a somewhat dif- ferent view and also cite experiences to show he is right. Most of the !s:- ters complaints, however, are abeut women customers. “T have heard it said that women are bad losers, taken as a whole,” re- marked a certain local adjustment manager one day last week, “and my experiences with those who try to re- turn merchandise without justification bear out this assertion. Refuse to let a woman of this type get away with her little game and she will cheerfully recommend your being boiled in oil. The reason is that, in many cases, the plea to be allowed to return the goods is based on a fib, and no woman rel- ishes being caught in one. “A case came up only the other day that will show this. A young woman came in with a dress that she admitted had been worn several times and asked to be allowed to return it, on the ground that her husband did not like it. In reply to my question she said that her husband had seen the dress on her two or three times before he expressed his dislike. She apparently covered this point by saying that t-r husband had not said anything about it sooner because he did not want to hurt her feelings, and had expressed his real views only on being ques- tioned. “Something about the way she spoke of her husband made me suspect that she was not married, but I had no definite reason for questioning it. We argued back and forth quite a while about my allowing the return, I doing my best to serve the best interests of the store without antagonizing her. “While we were talking she took off her gloves and I saw that she was not wearing a wedding ring. This seemed to confirm my suspicions and I cast about in my mind for a tactful way of letting her know I had noted its absence. Finally I took a chance and told her that she must have drawn off her wedding ring when she took off her gloves, making it appear that I told her because I did not want her to lose it. It was a long shot, but it reg- istered. “*How could I lose what I never had?’ she asked crossly. Then, real- izing that she had betrayed herself, MICHIGAN TRADESMAN she arose in confusion and left the office in a rush. She did not even stop for the dress, which was sent to her at the address given on the form nade out by the desk clerk. The store may have lost a customer as a result, but as it was a cash sale, she was doubtless not one of our regular pa- trons. There are certain types of cus- tomers a store can afford to lose, and there was no question of this young woman’s desire to ‘gyp’ us. “One of the most naive and yet, in a way, one of the most pathetic at- tempts to ‘put over’ an_ illegitimate return occurred a few years ago. There was quite a vogue that Spring for black satin coats padded somewhat on the Chinese order. The girl in this case had bought one, but was injured before she had had a chance to wear it and she was laid up for several months. One of the first things she did, apparently, when she was able to get around again was to bring the coat back to the store and try to get a refund of the purchase price on the ground that it had not been worn. “Tt was obvious that she was telling ‘he truth about the coat, and there was evidence that her story of the injury also was true. By that time, however, padded satin coats had be- come passe, and I knew that to allow the refund, whatever my own feelings in the matter might be, would mean my being called on the carpet to ex- plain. While the element of dishonesty was lacking in this case, it was similar to that of the ‘married’ young woman in that neither had any compunction about trying to profit personally at the expense of the store.” That death in the family is a fre- Guent explanation for wanting to re- turn things illegitimately was the as- scrtion of the adjustment head of a well-known store here. “Only this morning,” said he, “a woman tried to return an expensive pair of earrings that had been purchased before Christ- mas. In explaining the delay in mak- ing the return, the woman said her husband had died soon after the ear- rings had been bought, and she had been so overwhelmed by the blow that she had been unable to leave the house from the time of the funeral up to a day or two before she came in with them. The point in this case lies in the fact that, with her husband sup- posed to be dead less than five months, the ‘widow’ was clothed in garments which, for their brightness of color, would have put King Solomon to shame. “Another woman purchased a coat in December and brought it back for excbange jate in April. She admitted having worn it a few times, but said that her husband had died suddenly and she had gone into black. Because oi this she had no more use for the coat, which was quite an expensive ore, and she seemed utterly at a loss to understand why the store could not give her some other merchandise in exchange for it. “When she finally realized that ‘she could not get rid of the coat that way at the store’s expense, she made the claim that the trimmings were not gen- uine beaver, as had been said by the saleswoman. On my asking her author- ity for that charge, she said that a very prominent furrier had told her so. I was morally certain that this was not so, but I did not want to accuse her of fibbing. I finally disposed of the case by offering to give her a writ- ten guarantee that the trimming was real beaver, and offering to take back the coat without question if she would bring in a certificate to the contrary from any reputable furrier. She left without waiting for our guarantee. “The death-in-the-family plea was tried by a young fellow of the ‘cake eater’ type only a day or two ago. He came in with a pair of tan shoes that had obviously been worn, and pleaded to be allowed to change them for a pair of black ones on the ground that his mother had just died and he could not very well wear tan shoes during the period of mourning. He was so obviously fibbing that I told him rather brusquely nothing could be done. At that he broke into a grin and said, “Well, yuh can’t blame a guy for tryin’, can yuh?’ “Few men turn up at my office, but when they do come they often try to put something weird across. One man came here not long ago and tried to get his money back on a shirt which had been purchased nearly a year ago. He said he had bought it to wear while on his vacation, but had not. The re- sult was that it had lain in the bottom of his trunk until he had started pre- liminary preparations for his 1926 holi- day. Like the ‘cake-eater,’ however, he made no attempt to press the mat- ter when his request was refused, and May 26, 1926 that is where a big difference betweea men and women returners lies. The women will talk themselves hoarse and vou deaf before they will give up “Another man came here recently for credit on a hand-painted silk scarf bought by his wife and then reduced to a colorful mess by her attempting to wash it. As the saleswoman had been told that such scarfs were dis- tiuctly aon-washable and had been told to tell this to customers, my first ques- tion was why the wife had tried to wash it. “He replied by contending that the saleswoman had not told his wife the colors would run and in reply to a sec- ond question he said he thought he could identify the saleswoman from his wife’s description of her. Had he brought the sales check she would have been asked to explain, but that really has no bearing on the case. “On being told that the saleswoman would be reported for her failure to do as told, the man started to hedge on identifying her. Finally, he took the scarf away with him. The facts in the case were that his wife had disregard- ed the saleswoman’s warning against washing the scarf, and had tried to cleanse it with a certain preparation noted for the gentle way in which it does its work.” For Quality, Price and Style Weiner Cap Company Grand Rapids, Michigan ONE DOLLAR For half of what your customers will say it is worth—DOLLAR TOPKIS. dollar’s worth your customer’s money can buy ~a great value in the field of men’s apparel— is a Union Suit any man can be proud to wear. Material—W orkmanship—F abric—Generous Fit—F inish—Comfort—Ample Cut — Long W ear—All of these are embodied in one. Just say “TOPKIS” to us when ordering, and see what money really means—let your customers see what a dollar will do. Western Michigan Distributors for TOPKIS PAUL STEKETEE AND SONS Wholesale Dry Goods GRAND RAPIDS, MICHIGAN The biggest ees rie ev May 26, 1926 OUT AROUND. (Continued from page 11) having learned the art (trick?) from the Indians. He is an object of un- usual interest and men _ frequently travel hundreds of miles to see him do what is usually conceded to be im- possible. I was greatly pleased to learn of the success which is attending Mr.- Buck and his accomplished wife as editors and managers of the local newspaper. I knew Mr. Buck’s mother sixty years ago in Hudson, where I was born, and I knew his father when he was regard- ed as the most expert printer in Ad- rian. The son appears to have in- herited the good qualitiés of both par- ents and by hard study and close ap- plication has become a linguist, a diplomat and a business man. He is giving the good people of Scottville the best newspaper they have ever had and it goes without saying that it will continue to improve as Mr. Buck in- creases his acquaintance and augments his friendship. By both education and experience, he is wonderfully well fitted to assume a commanding posi- tion in any community in which his lines may be cast. E. A. Stowe. oe The Selling Power of Silence. “You talk too much, young man!’ said an irate old lady, moving away from the counter where she had been looking at dress-goods. “You don’t give a body a chance to make up her mind,” and she flounced indignantly out of the store. A man walked into a haberdashery and planted himself at the garter dis- play, examining one after another. A clerk moved up to him with the pro- fessional, “Anything?”—which appar- ently is a contraction of “Can we do anything for you to-day?” “Ves,” said the man. “I want some garters,’ and went on looking. “What kind?” “Sock supporters.” “What make?” “T don’t know.” “Double or single?” “I don’t know.” “What color?” “For the love of Mike!” cried the exasperated patron. “Show me what you've got, all kinds, golf, hose and sock, Boston and Chicago, red, white and blue, double and single, and then keep your mouth shut until I ask you the price!” There has been much printed and lectured about salesmanship. Nearly always this means saying something in a certain way—how to meet an objec- tion, how to dodge premature mention of the price, how to bring the talk back to the goods. But not very much is said about the selling power of si- lence. There are many times when a pros- pect—particularly one almost sold— pauses and lapses into thought. This is a most favorable sign. Experienced salesmen remain quiet at such times. The become nervous and think it is a good time to offer remarks—usually merely irritating the prospect and interrupting his train of inexperienced thought. Judge Gary said in a talk to New MICHIGAN TRADESMAN York University students: “The aver- age man, in negotiating, talks too much. It is well to let the other man talk half the time.” He might have added that the goods or samples should also be allowed a chance to talk. There is selling potency in well- chosen silences. Ce ee King of the Kitchen. Can-opener, ’tis of thee, Friend in emergency, Of thee we sing. When burnt brown is the steak, And sinks the ten-pound cake, You save a tummy ache, O, kitchen king! —_—___—_.. The itch to get more money is off- set by the fear of losing what you've already got. —_+-+—____ The fellow who tries to fly too high ends by taking others’ dust. ALWAYS LABOR DAY WEEK September Sth to 11th DETROIT Ahe Greater Retires After 44 Years Behind the Counter. Walloon Lake, May 25—W. H. Ransom,the successful merchant, who has owned and conducted a general store here and at Clarion for many years, has sold his business and store building,also Sunset Lodge, and_ in- cluding his good will in trade, to W. H. Wilson, of Flint, who will continue same at Walloon Lake. Mr. Ransom remains with the new owner for a ‘limited time, after which he and his amiable wife will retire and enjoy a long needed vacation, having been in active mercantile duties for the past forty-four years. They have weather- ed some severe financial stresses, in- cluding a complete wiping out by fire, caused by an adjoining neighbor, and which left Mr. Ransom penniless, but with good credit. The fire caught him without a dollar of insurance. He again went to work with a determined Plan NOW to Celebrate a Great Year Along about September you'll be hankering for a change —new sights, new ideas, fresh slants on old problems. The Michigan State Fair will satisfy that urge. 19 effort, and with the help of God has much to be thankful for. ———_-.-2———- Regret will never be able to head off indiscretion. >> A woman is as young as women think she looks. other, REAL VALUE ke CRESCENT GARTER CO. 515 Broadway, New York City Better, bigger, more interesting than ever before, Michigan is planning a fair second to none in the country this year, creating an exposition really repre- sentative of this great state. exhibits, new educational and entertainment features —the whole a tremendously vital picture of the state’s agricultural achievements—a REAL FARMER’S New buildings, new AND STOCK BREEDERS’ FAIR—this is the one big event in the year you surely don’t want to miss! Plan now, this far ahead, to attend the Michigan State Fair. Take some part in it, if you possibly can. There _ will be hundreds of competitions, hundreds of prizes —write Walter Palmer, Director of Live Stock and Exhibits, State Fair Grounds, Detroit, for information on any subject in which you may be interested. Your active co-operation is earnestly desired. Michigan State Fair Is YOUR FAIR THE MICHIGAN STATE FAIR Committee on Public Relations Follow the Arrows —the Safety way to the Fair Grounds Sept. 5th— 11th. 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Demand For Small Cheese. The days of the large cheese, which is slowly, but persistently, hacked at on the grocers’ counters, are rapidly passing, according to N. S. Golding, of the University of British Columbia, in a recent address before the American Dairy Science Association. Until the cheesemaker considers exactly the size shape and attractiveness of the pack- age that the consumer wants, some other form of food, probably not as good, will find what should be its cor- ner in the consumer’s stomach. There are two types of packages chiefly in demand, one a package varying in size from 2 ounces to 1 pound, which might be called the household size. The Kingston cheese is a hard pressed cheese of such a type and we'ghs just 1 pound. With this cheese the curd is milled, then moulded and pressed in individual molds: it ripens in about a month, though it will keep for two, when given proper care. The rind is so thin that there is little or no waste when it is cut. Prof. A. Todd, of the University College, Reading, and Prof. W. Sadler, who is head of the Dairy Department at the University of British Columbia, evolved _ this cheese some fifteen years ago, and published the method of manufacture in the Journal of the Board of Agri- culture. At the present time Prof. Sadler is engaged in writing a new publication on this cheese. The second size of cheese, which I wish to refer to is the brick or loaf cheese. Such a cheese weighs about 5 pounds, and is much the same shape as a loaf of bread for the chief demand on it is that thin slices can be cut and just fit between two slices of bread. The consumer, of course, can buy it cut in strips, or in block, in any quantity he wishes. The Camosun, named after the old name for Victoria, the capital of Brit- ish Columbia, is an endeavor to meet this demand. The process of manu- facture of this cheese is both short and simple, being completed in less than three hours. The method was evolved by me in our own laboratories from the process employed in the making of Port du Salut, Gruyere, Californian Jack cheese and a Small Holders cheese made by John Benson. An ac- count of the procedure in making is published through the Department of Agriculture, Victoria, B. C. —_——->-2 2 Short Packs Seem Assured. There are no factors tending to re- sult in a big pack of canned foods in 1926, but on the contrary every influ- ence is toward a greatly curtailed pro- duction. Based upon to-day’s outlook there will be a materially reduced out- put so that adding in carryover the trade faces a workable supply of mer- chandise. Some observers of the mar- ket expect that there will be danger of shortages rather than surplus stocks. Two powerful agencies are at work to limit production. The weather in many important Northern sections has caused a month’s delay in planting MICHIGAN TRADESMAN operations, provided that there is no further interruption to sowing. Fall must be correspondingly late to allow for a normal growing season, with an absence in the meantime of freak weather such as has already occurred. Weather diminished the possibilities of a big conditions have certainly production, if not actually threatened to cause a more or less scarcity of raw material. The other important factor toward a curtailed pack has been the voluntary and determined stand of canners to cut down their outputs. They have discouraged grow- ers from planting big acreages by failing to offer attractive terms for their raw material. Growers are not likely to take a gamble on a big mar- ket for their products at harvest time and with the handicap of the weather are inclined to be as conservative as the canner. To-day’s outlook does not justify any belief that there will be an- other pack of 19,000,000 cases of peas, 24,000,000 cases of corn, or 20,000,000 cases of tomatoes, to say nothing of the other packs. Indications are that all outputs will be reduced and that there will not be the phenomenally large aggregate which resulted from last season's canning operations. ——_+++—___— Change in Egg Inspection. The egg inspection rules of New York Mercantile Exchange have been amended as follows: “Rule 6, Par. 16, be amended to read as follows: In making inspections, in- spectors shall carefully candle as many eggs out of each case drawn as they, in their judgment, may find necessary to enable them to determine and e€s- tablish the different grades, as describ- ed in these rules. A certificate of in- spection shall be issued on each lot inspected and such certificate shal! ac- curately describe the selection and general quality of the lot inspected. All eggs shall be restored to the cases from which they were candled. “Paragraph 18 was amended to read as follows: Immediately after com- pletion of an inspection, Inspectors or Deputies shall brand, and may seal the inspected cases, making a certificate for the same in accordance with Par- agraph 16 upon blanks furnished for this purpose, under the direction of the Egg Committee, and which shall be countersigned by the Business Man- ager and promptly delivered by his direction to the party ordering the in- spection. “Paragraph 19 was amended to read as follows: When eggs are sold under the Call and are officially inspected, the tops of the cases drawn as a sample may be sealed by the Inspector at the completion of the inspection.” ——_-. Aptly Named. Farmer: Have all the cows been milked? Dairymaid: All but the American one. Farmer: Which do you call the American one? Dairymaid: dry. The one that’s gone ———_.--> The truth is that every woman is secretly proud that her ankles are weak, May 26, 1926 cookie-cakes At ny Med Delicious at , HEKMANS OKIEC ~ es appetizing crackers— There is a Hekman food-confection for every meal and for every taste. kman Biscuit Co e Grand Rapids.Mich. M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables After All, It’s YOUR Convention The Convention at Rochester, June 21st-24th, is the Convention of the And a humdinger it’s going to be. Discussion on every problem confronting National Association of Retail Grocers—YOUR convention. grocers today. Fun, too, and plenty of it. In other words, something you cannot afford to miss. For after all it’s YOUR convention. FLEISCHMANN’S YEAST The Fleischmann Company SERVICE a Se a Ke Bets et, ele ama an Originated and Made Only by NATIONAL CANDY CO., INC. PUTNAM FACTORY May 26, 1926 MICHIGAN TRADESMAN 21 MEAT DEALER Quality in Meat Is Indicated By the Appearance. The average housewife will not make a very extensive study of meats, nor can she be expected to do so, and it may be of benefit to her to know in a very general way the things to look for, so that she may be reasonably sure that she is getting what she wants. A little information along this line may also help in preventing dis- crimination against that which is per- fectly good, and yet, because the buyer thinks she something that has been ruled against by something she has read, refuses to buy it. Most writers on beef tell their readers that it should be bright, and when the meat dealer cuts a slice of steak, and it looks somewhat dark, he is told that it is not satisfactory. sees When freshly cut, beef is much darker than after it has been exposed to the air. The ap- pearance at time of cutting may be readily understood and no one with experience will associate such a con- dition with dark, clammy-appearing meat. The trained meat man does not even think of it, since he sees in his mind the meat just as it will look when it has had time to brighten up. Beef should be marbled if it is to suit particular trade; that is little specks of fat should be through the cut surface. Veal should be a light pink, inclining towards a cream color. A close study of it will disclose some white fat through it, which helps to give it its light color. Mutton may be a duller red than beef, and seldom as much marbling. The fat covering the selections may be quite white or may run to a yellowish cream, but should not be very dark or very yellow. Lamb should be white as to fat and the flesh bright, when cut awhile, if of the most desiraable qual- ity, though excellent lamb is often somewhat dark in the meat. Feed and time of year influences the color of the meat. The difficulty in describing meat is that it is rather difficult in the ab- seen shows sence of color standards and other standards, such as would pertain to hardness, or fat admixtures, to let others know exactly what we have in mind, though application of our sug- gestions will help a great deal. Pork is best when the meat is light colored though some not light may be excellent. Bones having a red appear- ance and soft at the end indicate youth and tenderness. Se Butchers Should Know How To Cook Meat. “The efficient retail meat dealer is in a position to be a great benefactor to the American housewife” said John C. Cutting, director of the department of retail merchandising, of the Institute of American Meat Packers, Chicago, speaking to packers, students of meat packing, dealers and housewives, last Friday evening at Cincinnati. sO “Every butcher should know how to cook meats.” Mr. Cutting continued. “Take, for instance, the case of the newly-wed housewife. The average young girl in moderate circumstances has been employed in a business office previous to her marriage. What time has been hers to learn the rudiments of preparing appetizing meals? None! “After she marries she makes a sin- Instinct comes to her aid, of course, to a great extent, but it takes more than instinct to buy the right kinds of meats to serve nutritious and palatable for her husband. The young house- wife knows that steaks and chops must be good, because, as she reasons, any meat cuts that cost more than other cuts are naturally better to serve. Therefore, assured that they are the best for her table, orders steaks and chops. They take less time to pre- pare than the so-called less-demanded cuts, which are lower in price. She has two arguments for buying steaks cere attempt to keep house. meals she and chops: “First, they seem to be more palat able; second, they're easy to prepare. The only argument against them, she reasons, is that steaks and chops cost more than beef stews and chuck steaks. It is hubby’s money she is spending, so that argument is pigeon-holed. “Now, if the butcher take a minute or two and explain to Mrs. Newly-wed Housewife roast would only to the how prepare a delicious from shoulder cf pork, er broil a piece of chuck steak, it would not be long be- fore Mrs. Newly-wed would begin to order these cuts which are less de- manded ones and save money for her husband. And without sacrificing any nutriment, either, for there is as much nutriment in a piece of chuck steak from the forequarter of the beef animal there is in a porterhouse steak from the hindquarter. “Nutrition tell that mans should have meat to round out a well-balanced diet. Meat furnishes quantities of high-quality protein, cer- tain mineral elements in abundance, varying amounts of energy. or heat- material, and some of the They tell us that life with- Lean meat a6 choice experts us hu- yielding vitamins. out protein is impossible. is one of the best forms of protein. Fat meats contain protein, but the fatter the meat is the less protein it contains. Meat furnishes repair material and fuel at the same time. Meat also sup- plies mineral matter such as iron and phosphorus. Because of its iron con- tent meat is one of the most efficient foods in the dietary for blood building.” —..—.>——__—_ Municipal ownership has gone back- ward rapidly in one field during the last year. As many as 269 cities in this country have closed or sold their electric lighting plants during that period. The most frequent cause of step the great in the economical operation of private plants. These plants installed new equipment which enabled them to ob- tain three times as many kilowats of electricity from a ton of coal as was obtained in the average municipal plant. But why did municipal plants fail to take advantage of the improve- ment? Because such plants are no- toriously unprogressive. Along with this backwardness goes the compara- tive inefficiency of workmen in muni- cipal plants. Owing their places to politics, they keep their eyes on polit- ical developments rather than on what is supposed to be their real job. this was advance E.GGs E.GGs E.cGs Ship Us Your Current Receipts FRESH EGGS and PACKING STOCK BUTTER We Pay Full Grand Rapids Market Day of Arrival.” Get in Touch With Us by Phone or Wire On Any Round Lots You Have to Offer. KENT STORAGE COMPANY WHOLESALE FRUITS AND PRODUCE GRAND RAPIDS, MICH. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Phones Automatic 4451 Bell Main 236 WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Street GRAND Rapips, MIcHIGAN A good seller A splendid repeater HOLLAND RUSK AMERICA'S, FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan GRAND RAPIDS PAPER BOX Co. Manufacturere of SET UP and FOLDING PAPER BOXES G & AN DB R A 2 FF GS M ICH! G AN STRAWBERRIES & PINEAPPLES Season now under way, and prices reasonable. You can handle Strawberries and Pineapple profitably because you are sure of having the best obtainable shipped you promptly by The Vinkemulder Company GRAND RAPIDS, MICHIGAN HARDWARE Michigan Retail Hardware Association. : President—George W. McCabe, Petos- ev. —— L. Glasgow, Nash- vVilie. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. The Wedding Gift Trade and the Stove Department. Written for the Tradesman. Goods that sell quickly and profit- ably and that give satisfactory service are the ones desired by retail hardware dealers. The stove line is one that affords an excellent opportunity for the live merchant to net a nice profit , each year. While the sale of stoves is in itself a big item, large numbers of extras usually needed by stove purchasers; and the dealer sell- naturally secures his share of this business. It often fol- lows that the purchase of a stove is merely the beginning series of large purchases. There are, however, certain seasons of the year that are considered off- for the sale of stoves. Yet there are some merchants who seem to sell stoves all the vear round, as a result of devoting a little extra time and energy to the stove department. With the advent of June, and the accompanying warm weather, the dealer customarily looks for a slacken- ing in his stove sales. Yet in some stores June regularly shows a heavy demand for certain classes of stoves. Experience has demonstrated that it is quite possible to develop a good business in the sale of stoves for wed- ding gifts. The tendency to give use- ful gifts in preference to purely orna- mental gifts is steadily growing. And as a rule the donors of useful gifts are willing to pay good prices for them, but are often perplexed as to what would constitute a suitable and practical gift. Practically every home is in need of one or two stoves from the very outset. A stove is one of the first necessaries in housekeeping. A coal, gas or electric range makes an excel- lent gift—the nature of the range de- pending, of course, on the available fuel supply in the locality where the young couple are to make their home. there are always ing the stove or a seasons I recall a certain much loved pastor who had bought a pretty cottage “far from the maddening crowd” where he could spend his declining years in peace. When he accepted superannua- tion and retired from the ministry his flock decided to give him a splendid send off; and as a token of their af- fection and appreciation they present- ed him with the handsomest and most perfect electric range money could buy. The pastor thanked them most sincere- ly; and it was not until long after- ward that someone discovered that there was no electric current available inside a radius of 15 or 20 miles of the pastor’s cottage. So that when you suggest a range as a practical wedding gift, take no chances of such a come-back. Sell the sort of range most suitable to the circumstances and needs of the newly- weds—even if you have to sound them out on the subject. But in point of practicality it would MICHIGAN TRADESMAN be hard to suggest a more useful or attractive gift than a handsome range —coal, gas, wood or electric, accord- ing to the individual needs of the case. This fact should be emphasized in your newspaper advertising at this sea- You will probably give one or two advertisements to the topic of wedding gifts: feature the range. It emphasizes the idea of practicality; and while the comprehensive hardware stock embodies many gift lines of a purely ornamental nature, it is on the practical side that the hardware dealer necessarily lays the most stress. And a modern range typifies the practical son. idea. There are many newly’ married couples would much rather have a good range than a less useful gift of equal price. Where the donor is in doubt as to which style of range the bride would prefer, it is not a difficult mat- ter to get the bride’s views on the subject. Fifty years ago, and even less, it seems to have been considered in bad taste for the newly-weds to discuss the matter of house furnish- ings until after the wedding ceremony. But nowadays even prospective brides and grooms look at this matter in a practical light; so it is not difficult to get them to look at what you have and find out just what they prefer. These points can be suggested, not too obviously, either in your advertis- ing or in your talk with the prospective donor of the range. But do not re- strict your newspaper advertising to ranges or even to stoves alone. Fea- ture the practical idea; use your finest range—with an illustration, if possible —to symbolize the practical; and then go on to suggest other practical gifts. Instead of merely achieving one re- sult, advertising ranges as wedding gifts, your advertisement will achieve three results. It will emphasize the practical idea in gifts, it will feature the range as the most practical and de- sirable of gifts, and it will suggest other practical gifts to the numerous donors who would never buy ranges. Simultaneouslywith your newspaper advertising, a good window display showing an attractive range along with other kitchen utensils, such as aluminum ware, granite ware, etc., will create considerable interest; and by using show cards in the window dis- play a large number of gift suggestions can be offered. Here again it is usual- ly best to emphasize the threefold idea of practical gifts, of the range as the most practical and desirable gift, and of alternative gifts of a practical na- ture to fit individual purses. In communities where gas is used a special feature can be made of gas ranges. ranges is to have them connected and ready to light at any time. this the dealer and his salespeople are in a position to practically demonstrate the range to any prospective customer. The same methods can be employed with electric ranges in places where electric current is available. Where gas and electricity are not used, their place for summer cooking is often supplied by gasoline or kero- sene stoves. These make very attrac- tive and useful wedding gifts, and can be sold at popular prices. Summer A good plan in showing gas 3y doing May 26, 1926 —————w — POOL TABLES For Sale We have several first class tables at a very reasonable price. A great chance for lodges or club rooms to equip at low cost. G. R. STORE FIXTURE CoO. Automatic 67143 Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle | BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN FOSTER, STEVENS and COMPANY Grand Rapids Write for circular Plants with CEL-O-GLASS May 26, 1926 stoves of this type would be very ap- propriate, particularly for June wed- dings. Some merchants offer special induce- ments to purchasers of stoves for wed- ding gifts by including with the sale a tea kettle or some other useful kitchen utensil. Others offer a special cash discount. In many cases, though, no inducement is offered apart from pointing out the practical side of the question and showing prospective donors why a stove would be very much appreciated by the recipient. The advertising devoted to pushing the sale of stoves as wedding gifts should have a two-fold effect. There are many couples who will not re- ceive stoves and who will consequent- ly have to purchase. These prospects will be interested in advertisements pertaining to lines suggested as wed- ding gifts. In opening the wedding gift cam- paign, a stove is a good article to feature. In the majority of cases the dealer who gets the order for the stove is the one who gets the order for household utensils and many other ar- ticles. In selling stoves to donors of wedding gifts, or to the newly-weds themselves, the dealer and his sales- people should make it a point to de- scribe any new features or improve- ments that have been recently added to-his line, as these special features are often overlooked by prospective pur- chasers unless brought to their atten- tion by the salesman. Emphasizing these new selling points of course helps to make sales; but that is not the only phase of the matter to be con- sidered. The after-effects are worth consider- ing. First, it is essential that the new housewife understand everything about the operation of the range, so that it will give thorough satisfaction. And then, she is sure when she _ starts housekeeping to display the range to a host of admiring friends; and if she attracative selling points and the modern improvements pertain- ing to the range, she will get these across to her friends a great deal more effectively than even a trained sales- man. So that there will be a lot of in- cidental advertising for the hardware dealer. Victor Lauriston. —_——_2—|—_—_—_ Have You a Garden? Then Build a Wall. The garden which serves as the out- door living room for the home must One reason for this is the need of privacy. understands have walls. If the home grounds are regarded merely as the outside of the home, the decorative exterior, there is no need for privacy. But when a portion of the out-door world is taken into the home circle, then walls are called for, just as they are for the house. Another reason for garden walls is the requirements of design. den is not merely a piece of ground one owns: it is an expression of the beauty which the owner finds in the It is a picture, and a picture needs a frame. There must be something to stop the eye from wandering away, somthing to set aside the garden picture for the rest of the landscape. world about him. A gar-- MICHIGAN TRADESMAN need not be of stucco The garden wall stone, brick, lattice, or wire, although it may be any of these. All of them can be covered with vines if desired, to give the green background which one wishes for flowers. But the best of all walls is one of trees and shrubs, inclosing the garden in a living screen of ever-changing texture. {n planting such a screen, trees may be used to block out undesirable views, and shrubs should be chosen after study of their height, habit of growth, foliage color, bark effects, flowering season and contour. The shrubbery border should not be a_ collection, wherein one crowds as many different varieties as possible, or a monotomous display of one or two varieties, all in flower at the same time. One should form an idea of the ef- fects desired and _ selec’ material which will give these effects, choosing always known to be one’s neighborhood. Many a garden failure has come from choosing plants from catalogue de- scriptions only, and so attempting to grow in Grand Rapids shrubs which are successfully used East and South of us but never here. from. varieties successful in Given a private garden area of good proportions, and easily accessible fram the house, with which is close to its axis related to the house, centering upon a door, a window, or the house axis, when the area has been framed, then the work of designing an original garden may begin. Within this frame the task is to create a picture which expresses beauty, and no method of accomplishing this reasonably can be barred. Originality is always at a premium, so long as it does not violate the laws of beauty. James H. Burdett. —_——_++~+____ For a banker to preach extrava- gance rather than thrift is something of an anomaly. Yet this is just what Sir Robert Kindersley has been doing in the United States. He says that the financial balance of the world could be most rapidly restored if the Eng- lish people would economize as much as possible and the American people would spend as much as possible. Such advice might be justified on grounds of world economy. The rest of the world is deep in the debt of the United States. This debt must be paid in goods and services. England. for instance, must put to its own use as little as possible and save as much as possible in order to have a large remainder to send to America. This is saving. America, by the same token, should produce as little as possible and take as much as possible from England. If both save or both spend freely, the debts, theoreti- cally speaking, could never be paid. This is extravagance. Individual economy little upon such theory. Americans will con- tinue to exercise thrift. They will still try to produce more than they need and lay up money in the savings banks. Neither will the English exercise spec- ial thrift on ground of economical theory. depends Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting GRANDE BRICK CO., Grand Rapids. SAGINAW BRICK CO., Saginaw. JACKSON-LANSING BRICK CO., Rives Junction. A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES CANAD Michigan Employment Institution for the Blind SAGINAW W.S., MICHIGAN IITTSCEEE ; = 5 Ib., 1 lb., VY Ib, 1 Ib. Pkgs. HARRY MEYER Distributor 816-20 Logan St. Grand Rapids, Michigan Bell Phone 596 Citz. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Merchandising 209-{10-211 Murray Bldg. King Bee Butter Milk Egg Mash 18% Protein The Mash you have been look- ing for. A Buttermilk Mash at a reasonable price. Manufactured by HENDERSON MILLING COMPANY Grand Rapids, Mich. “The reliable firm.” You Make Satisfied Customers when you sell ‘“SUNSHINE’”’ FLOUR Blended For Family Use The Quality is Standard and the Price Reasonable Genuine Buckwheat Flour Graham and Corn Meal J. F. Eesley Milling Co. The Sunshine Mills PLAINWELL, MICHIGAN Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Granulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. GRAND RAPIDS, MICHIGAN GEALE & CO. 8 lonia Ave., S. W. GRAND RAPIDS, MICHIGAN Phone Auto. 51518 MILLWRIGHTS & STEAM ENGINEERS. All kinds of machinery set and in- stalled. Power plant maintenance. Boilers and Engines set. Th BARLOW BROS. Grand Rapids, Mich, Ask about our way, IVAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS §2enie HONEY—Horse Radish OTHER SPECIALTIES Quality-Service-Cooperation I MTR tN II ~ utente steneannmmmnataeat 24 (COMMERCIAL TRAVELER News and Gossip About Hotels, Glen Lake, May 25—H. L. Barrett has sold out his Allendorf Hotel, at Holly, to Clement C. Wheeler. I know nothing about Mr. Wheeler's antecedents, but he is succeeding a mighty good man, and knows it, for in his announcement he says: “The reputation of the Allendorf under the administration of my predecessor is so well known that no mention need be made here. It will be my earnest en- deavor to maintain this excellent standard.” Irving MacFarland, well-known in Michigan on account of his’ connection with the Pantlind, Occidental, Ottawa Beach and other hotels, as well as the San Jose, at Orlando, Florida, having been in poor health for some time, is going to spend the coming summer at Lake Harbor, almost under the shadow of the famous Swett “shack.” Un- doubtedly he will be ready to buckle on the armor again next fall, for he is a worth while in hotel ranks. The other day the Michigan As sociation sent out a circular letter and return postal card, asking members who had complied with the request for room rate posting to so indicate, and if they had not done so to give their objections. President Anderson in- forms me that the affirmative respons- es have been wonderful. Such as have not posted their rates have simply been negligent. I doubt if anyone has any serious objection to complying with this one and only request of the U. C. T. They have been patient and pleasant and are most certainly en- titled to this reasonable consideration. It looks as though the summer tour of the Michigan Hotel Association would be a whirlwind, judging by the number of manifestations made by members who think the idea is a most sensible one. Subject to some minor which may be made. necessary, program reads as follows: Thursday, June 24—Meet at Hotel Wenonah, at Bay City. as the com- plimentary guests of P. A. Shares, owner and operator. There will be a business meeting at 3 p. m., followed by banquet and danc‘ng in the evening. Friday—8 a. m. Caravan wil] leave Hotel Wenonah under the guidance of T. F. Marston, of the East Michigan Tourist Association. Stopping for noon luncheon as the guests of Frank G. Cowley, owner of Van Etten Lodge, Van Etten Lake, and spendin~ a few hours in recreation. To arrive at Grand Lake Hotel, Grand Lake (near Alpena) in time for dinner and dance as well as one-night as the guests of Bliss Stebbins, its proprietor. Saturday 8 a. m.—Caravan leaves for Mackinac Island. A basket picnic luncheon will be provided anc. served en route. Arrive at Mackinac Island. at 5 p. m., where we will be the guest, of Eugene Lachance, of the famous Grand Hotel, to remain until Sunday. Officially the tour will come to a conclusion on Sunday, members ex- ercising their own inclinations about returning home or going on further. For some time the officers of the Association have felt that members from Upper and Lower Michigan should be enabled to meet on some common ground and this tour gives them that opportunity. Upper Pen- insula members can come to the Island or even further East and have a chance to fraternize with their Southern brethren. The early notice is given, so that members can perfect advance arrange- ments for being with the party. Later on cards for reservations, etc.. will be supplied. Mr. Bohn (Hotel World) editorially savs: “The hotel. operator should re- member that more than nine men in ten tip not because they like to, but for fear of humiliation in case they do not. The phenomenal success of a Michigan changes, the MICHIGAN certain chain of popular sandwich shops is, undoubtedly, due in a very large measure to the no tipping signs which these shops have on display. And these sandwich shops are now be- coming so numerous that they have grown to a national institution and are now cutting materially into the lunch- eon business of the restaurants. To eat in a place where the management plain- ly advises you that as a courtesy you will not offer the help a tip certainly makes eating there easier.” In looking over the record of the Michigan Hotel Association recently, I discovered the registration list of the attendants at the first convention, held at Kalamazoo, in April, 1914, and it occurs to me that publication of same will prove interesting to the present membership, even though but a few of those left were present. E. S. Richardson, at present oper- ator of the Hotel Kerns, Lansing, was at that time at Hotel Benton, Benton Harbor. C. D. Farr, operating Hotel Elliott, Sturgis, has retired from active busi- ness, makes his home at Sturgis, but is mostly at Biloxi, Mississippi, dur ing the winter months. H. D. Truax, was then conducting the Arlington, at Coldwater, but now has a hotel of his own, the Truax, in Detroit. George Fulwell, as we all know, is largely in evidence at Detroit’s Nor- mandie. Ernest McLean, Park-American, past dozen years. Frederick W. Beremann, at that time manager of the Statler, Detroit, is now managing director of the Neil, at Columbus, Ohio. E. E. Pitts, who was managing the Liberty Park, at Detroit, in 1914, con- ducts the Roval Palm, at Detroit. E. M. Statler we are all familiar with. Walter J. Hodges, who at that time entertained the convention at his New Burdick, Kalamazoo, still operates same. Cc. B. Southworth was at that time and still continues to be owner and operator of the Park Hotel,-at Monroe. E. C. Puffer, then with the Dresden, Flint, passed away at his California home last vear. Edward R. Swett, who was at that time running the Hotel Occidental, at Muskegon, is still conducting a much larger and more pretentious Occidental at the old stand. George W. Woodcock, then as now, conducted the Hotel Muskegon, in that city. LaVerne Seass was operating the Hotel Breitung, at Negaunee, and is still on the job. i.. J]. Montgomery, Post Tavern, Battle Creek, is now president of the organization operating same though the active management has fallen on the shoulders of his nephew, Carl H. Harry L. Zeese, with the Cadillac and later with the Statler, Detroit, has gone to the Unknown Land. Tohn H. Lewis, as jolly and rotund as ever, is still owner of the Hotel Marquette, Marquette, as he has been for a third of a century. Reno G. Hoag was at that time with the Charlevoix, Detroit, but as we all know from his literary activities, owns and runs the Hotel Lafayette, at Marietta, Ohio. Dave Olmstead, well known in Mich- igan hotel affairs at that time, is now with H. L. Stevens Company, Chi- cago. J. Lee Barrett is at the head of the Detroit Convention and Tourist Bu- reau. J. M. Sterling, at that time managed the St. Claire, at Detroit. I am un- advised as to his present occupation or whereabouts. W. L. MoManus, Jr., was and is, as the the has operated Kalamazoo, for we all know, with the Cushman House,. Petoskey, which he owns and activelv superintends. : H. M. Kellogg, Hotel Charlevoix, TRADESMAN May 26, 1926 150 Outside Rooms $1.50 and up - - HOTEL CHIPPEWA HENRY M. NELSON, Manager New Hotel with all Modern Conveniences—Elevator, Etc. Hot and Cold Running Water European Plan MANISTEE, MICH. Dining Room Service and Telephone in every Room 0 Rooms with Bath $2.50 and $3.00 NEW BURDICK In KALAMAZOO, MICHIGAN is the famous in the Very Heart The Only All New Hotel in the City. 250 Rooms—150 Rooms with Private Bath—European $1.50 and up per Day RESTAURANT AND GRILL—Cafeteria, Quick Service, Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Fireproof of the City Construction Representing a $1,000,000 Investment Popular Prices Mgr. Excellent Culsine Turkish Baths MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL Rates $1.50, $2, $2.50 and up per day 400 Rooms—400 Baths WHEN IN KALAMAZOO Stop at the q y es a Headquarters for all Civic Clubs Luxurious Rooms ERNEST McLEAN, ** «. Rooms $2.00 and up. The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. With Bath $2.50 and up. HOTEL I Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. BROWNING 150 Fireproof Rooms RAPIDS ; Rooms with bath, single $2 to Rooms with bath, double $3 to $3.50 None Higher. CODY HOTEL GRAND RAPIDS $1.50 up without bath RATES {35:20 ub with bath CAFETERIA IN CONNECTION Columbia Hotel | KALAMAZOO Good Place To Tie To s Whitcomb AND Mineral Baths THE LEADING COMMERCIAL AND RESORT HOTEL OF SOUTHWEST MICHIGAN Open the Year Around Natural Saline-Sulphur Waters. Best for Rheumatism, Nervousness, Skin Diseases and Run Down Condition. J. T. Townsend, Mgr. ST. JOSEPH MICHIGAN WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventilated. A good place to stop. American plan. Rates reasonable. WILL F. JENKINS, Manager. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. OCCIDENTAL HOTEL FIR RO IRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Muskegon foe Mgr. Michigan HOTEL HERMITAGE European Room and Bath $1.50 & $2 JoHN Moran, Mer. HOTEL CHIPPEWA MANISTEE, MICH. HENRY M. NELSON, Manager European Plan, Dining Room Service 150 Outside Rooms $1.50 and up 60 Rooms with Bath $2.50 and $3.00 HOTEL RICKMAN KALAMAZOO, MICH. One Block from Union Station Rates, $1.50 per day up. JOHN EHRMAN, Manager HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof Sixty Rooms All Modern Conveniences RATES from $1.50, Excellent Coffee Shop “ASK THE BOYS WHO STOP HERE” HOTEL KERNS Largest Hotel in Lansing 30 Rooms With or Without Bath Popular Priced Cafeteria in Connection Rates $1.50 up E. S. RICHARDSON. Proprietor May 26, 1926 Detroit, is reported to be still in the ranks at Orlando, Florida. William J. Chittenden, Jr., Hotel Ponchartrain, Detroit, now resident manager of the Book-Cadillac, that city. Chas. W. Norton at that time oper- ated the Hotel Norton, Detroit, and still continues to do so. Charles Ray Norton, associated with his father in the conduct of the Nor- ton, passed away two years ago. Glenn J. Fillmore, Hotel Fillmore, Quincy, died about three years ago, his wife succeeding him in the opera- tion of the hotel. W. F. Jenkins was running the Ho- tel Western, at Big Rapids, and his shadow is growing no less at the same old job. W. C. Nowlin was then manager of the Allenel, at Ann Arbor, since suc- ceeded by R. A. Carson. I have no data concerning Mr. Nowlin. D. St. Amour still has his two hotels, the Cheboygan and Ottawa, at Che- boygan, and several others in Detroit. George Digby still owns and man- ages the Hotel Digby, at Lansing. John C. Mann was conducting the Hotel Douglass, at Houghton, and continued to do so until two years ago, when he disposed of his property to a local syndicate. He is still in good health and spent the past season in Florida. A. E. Hamilton, Library Park, De- troit, is now manager of the new Fort Wayne, in that city. Harold W. Van Norman, then with the Otsego, at Jackson, now conducts a chain of hotels in Ohio, Indiana and Illinois, and is at present Lieutenant Governor of Indiana. R. C. Pinkerton remains as manager of the Hotel Normandie, Detroit. J. W. Smith, known as “Bill Taft” on account of his resemblance to the ex-President, still owns and operates the St. James, at Rochester, with a 100 per cent. record for steadfastness to the Association. George H. Wooley, Hotel Ponchar- train, Detroit, has retired from hotel operation and has a farm and home on Long Island. W. H. Aubrey, Hotel Vincent, Sag- inaw, now conducts a hotel brokerage office in Detroit. Frank Ehrman, Hotel Columbia, Kalamazoo, still conducts his constant- ly growing establishment there. John McCarthy was managing the Hotel Rickman, Kalamazoo, at that time. I am unadvised as to bis pres- ent whereabouts, if he is still living. A. E. Dumanois still owns and runs the Hotel Fenton, at Fenton. Charles Clements was operating the Metropole, at Detroit, and now con- ducts the Palmetto, one of that city’s most important residential hotels. James R. Hayes, as we all know, passed away a few weeks ago, but at that time operated the Wayne, a very popular Detroit hostelry. W. G. Kerns was owner of the Ho- tel Wentworth, Lansing, at that time, but has retired, though in excellent health, so far as I know. C. P. Downey, Hotel Downey, Lan- sing, and J. D. Burns, Hotel Burns, Detroit, have, I believe, both passed on. H. F. Heldenbrand still owns and manages the Hotel Kenwood, Pontiac. Charles Postal, Hotel Griswold, De- troit, was connected with the manage- ment of same until it passed into the hands of the present owner. He was for a time manager of the Eddystone, Detroit, but is now, I believe, un- attached. i L. W. Tuller, Hotel Tuller, Detroit, is at the head of the Tuller Realty Co., which owns and conducts several De- troit hotels, including the well-known Tuller. : W. F. Schultz was then and still continues to manage the Ben Franklin, one of Saginaw’s best known hotels. R. Willard was owner of the Berg- hoff, Kalamazoo. at that time. Now in some unknown port. : Reno Hoag is certainly supplying MICHIGAN TRADESMAN some interesting data pertaining to ho- tel operation in Michigan in the Tradesman, all of which will be well worth preserving. Reno is carrying out an idea suggested by the lamented John D. Martin, who wanted hotel af- fairs to be represented in the history of the Commonwealth. Henry Nelson, of the Hotel Chip- pewa, Manistee, who has just convert- ed several untenanted and unprofitable sample rooms into attractive guest chambers, tells me he got his idea from some suggestions made by the writer in the Tradesman. It was the old story, so well known to-operators of hotels in the country, of providing ac- commodations for a fast disappearing class, who desired to disi lay their samples, but were not willing to pay for such facilities. Presumably the earnings from said sample rooms did not average one dollar per week, but they were required to be heated, kept in order, etc., when at the same time the hotel was turning away actual pay- ing patrons. In the larger city hotels where combination sample and sleep- ing rooms are provided, the operators have never been able to figure out a profit on the investment, especially when the item of wear and tear is taken into consideration. The present day commercial men are mostly traveling with their own con- veyance, and do not, as a rule, require sample rooms, but the others, as a mat- ter of necessity, are usually required to display their wares in their cus- tomers’ establishments. Eventually large and unwieldy sam- ple trunks will be supplanted by cata- logues, and the average baggageman and porter will live longer, even if they do not wax so fat. Up to and including September 6, the writer’s abode will be at Glen Lake (Maple City P. O.), where all As- sociation and other communications should be addressed. At this time I wish to make acknowl- edgement of the many kindnesses and courtesies extended to me during the past winter, on the occasion of my an- nual still hunt for new members and dues from old. In addition to complimentary hotel entertainment and affairs of social significance, there have been many of the members who have rendered valu- able assistance through their personal efforts, supplying of motor transporta- tion, etc., in minimizing the amount of detail work. A few of the members did not pay their 1926 dues and, as a result, their names are omitted from the official roster, but the manifold benefits of the Association are still available to such as send their checks to the treasurer. Duly accredited members have the satisfaction of knowing that they are affiliated with one of the strongest hotel associations in the country, not only in point of members, but in its substantial finan- cial condition. In other states when- ever conventions are held the Michigan body is mentioned on account of its prowess, numbers and influence, not only in its constructional education, but in the protection thrown around its members. While operators in other states are harrassed and handicapped as the re- sult of adverse laws and _ legislation, the Michigan Association has continu- ally watched its “p’s’ and “q’s”, its legislators as well, and reaped many benefits from such a program. Then why not make it unanimous by making your peace with the treasurer? Frank S. Verbeck. —___+ 3. >—___ Matter of Delivery. The girl walked briskly into the store and dropped her bag on the counter. “Gimme a_ chicken,” she said. “Do you want a pullet?” the store- keeper asked. “No,” replied the girl, “I wanta car- ’ ry it.” Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 25—The old saying that ‘“Money Talks’ was demonstrated last week with the an- nouncement that the Standard Oil Co. had purchased the Whalen block, lo- cated in the central part of the city on Ashmun street. This block was one of the largest three-story buildings on our main street. The building is to be razed and a Standard Oil filling sta- tion erected thereon. It is beginning to look-like old times before prohibi- tion when we had nearly’ eighty saloons. We will now soon have as many gas stations, but it will be a change, which we hope will be for the better. The Upper Peninsula Development Bureau has issued 30,000 booklets con- taining a large highway map, on which all trunk line roads are marked. Lakes, including those inland, are in dark blue. The map also shows the loca- tion of all summer resorts, camp sites, State parks and tourist information bu- reaus. In the back of the book is a large mileage chart, compiled by the State Highway Department, which en- ables the motorist to learn in a moment the exact distance between two points on trunk line highways in the Penin- sula. The remainder of the book is devoted to various information, one section being given over to each coun- ty. The booklets will be given out by the Bureau at their Marquette office and individuals and organizations de- siring them may get them by writin~. Thousands of copies will be sent to the National Outdoor Life and Travel Exposition in Chicago. This will be the means of much increased travel in Cloverland. Bet they are mad in Australia. Their winter is just starting. Crinnin & Sons, who for the past year have been in the grocery business on Ann street, have closed the store and sold the remaining stock to C. O. Brown, the South end grocer on Ash- mun street. The Crinnins will move back to the farm, which they found to be more profitable. The Soo Co-Operative Mercantile Association is after the Soo creamery, and if they can get the co-operation of the farmers and sell enough stock they will operate the creamery in connec- tion with their other enterprises. With the opening of Birch Arbor St. Ignace will have one of the best dance halls and cafes in Cloverland. June 1 is the day set for the grand opening. After a year of preparation, painting and decorating the place is now nearly completed. The only thing remaining to be completed is the semi-circular portico over the lake, where the orchestra will play. The Arbor, constructed entirely of Clover- land white and yellow birch, is on the site of the old Chambers department store at the approach of the State ferry pier. A solid wall of plate glass, sixty-five feet long, faces the pier and the bay and there is a twenty- three foot glass frontage on the street. Forty life sized paintings of beauty and historical spots of the Peninsula make the dance hall a gallery of Mack- inac and Chippewa historical pictures. In the cafe are large sized painted panels, each representing a definite site, but the complete walls making a panorama picture of the Straits coun- try, beginning at Rabbits Back on the East and ending at St. Helena Island oh the West. Morgan Hugh and his Chateau country orchestra have been engaged for the summer. They have heretofore been for radio station WWJ of the Detroit News. The dance hall and cafe will cost between $30,000 and $40,000 and will attract thousands of tourists who pass through St. Ignace each season. The only way to pass safely through all the ups and downs of life is by staying on the level. Clarence W. Tapert. of the Tapert Specialty Co., made a business trip to Detroit last week, bringing back a new 25 delivery truck. He reports the roads in good condition all the way. Thomas Leigh, in charge of the shipping department of Swift & Co. here, is spending his vacation this week on his farm. He is going to specialize on planting potatoes and raising chickens. He has been raising chickens for the past year, which seems to be a money maker, and if the price of potatoes will be anything like this year it should put him on Easy street. James Montero has opened a gro- cery on Brown street, which will be in charge of his son, while James, Sr., will continue in his position with the Gamble, Robinson & Shaw Co. The new store will specialize in Italian products and operate on the cash and carry plan. The State Troopers are now work- ing throughout the Upper Peninsula, with headquarters at Newberry, and after you enter the Soo our new chief of police will have his deputies see that your lights are on while parking after dark on all side streets: also see that you signal when you turn into the street after parking. The fine is still small, only $2, for the first offense and many are contributing in conse- quence. Pedestrians have the law of the land on their side, but the motorist has the laws of physic. William G. Tapert. —_—_—_+- Gabby Gleanings From Grand Rapids. Grand Rapids, May 25—Many Grand Rapids people have received invita- tions from O. H. Marsh and wife, of 3oyne Falls, to assist in celebrating the 50th anniversary of their wedding June 1. This worthy couple conduct- ed the Marsh Hotel for nearly forty vears and won the favor and good will of every guest by the courtesy shown them and the good food and excellent beds served them. They earned and received the everlasting gratitude of the traveling public for the happy man- ner in which they discharged the duties devolving upon them, The Addac Co., which is invading the market for low-priced adding machines and which got into production thirty days ago, is now building a national organization. The machine which the company puts out contains 118 parts. The present offering is purely an add- ing and subtracting machine, and its field is intended to be in the average small store. The Addac Co. is assign- ing territory to local representatives. Harry Behrman, formerly with the A. G. Ghysels & Co., is now with the Nash-McKeough Motor Co. —_—_»-> The Tradesman as an Educator. Grand Rapids, May 25—I am leaving Grand Rapids to locate in Muskegon, where I have purchased the business ‘school, formerly known as Muskegon Commercial College. I want the Tradesman to follow me, so_ kindly change my address from 933 Bates street, Grand Rapids, to Corner Jeffer- son street and Webster avenue, Mus- kegon. I have been a reader of your paper for some thirty years and I would not like to keep house or run a business without it. I get just as much “kick” from reading it as a busi- ness educator as I did in the grocery business. Personally, I want you to know, Mr. Stowe, that I appreciate the contact I have had with you and the words of encouragement you have given me at various times. May you live to be a hundred years old and enjoy every moment of what time remains to you! A. E. Howell. —_—_—_> 2. Labor Union Prescription. Doctor—Exercise is what you need, my man; what do you work at? Patient—I’m a bricklayer. Doctor—Lay an extra brick every day. 26 MICHIGAN TRADESMAN May 26, 1926 DRUGS Michigan Board of Pharmacy. President—Claude C. Jones. Vice-President—James E. Way. Director—H. H. Hoffman, Lansing. Coming Examinations—Detroit, June 15 to 17, Marquette, Aug. 17 to 19. Worth While Publicity Stunt. Good publicity for the retailer in smaller cities and towns is he follow- ing: Choose some ont month. Offer to start a $1 account in local bank for each baby born during that month. A condition shall be that one of the parents call and make ap- pleation on behalf of the baby. You will notify them when the book is You thus savings your ready and they can call. ensure two calls at your store by a family head and generally purchases will be made, which will offset the the cost of the bank book and many of the calers will continue to trade with you. Some advertising features in con- nection with this stunt are: Print in announcement of your offer; also have your newspaper space an small slips printed for enclosing in mail and packages. Print in your newspaper advertise- ments the address of the parents and baby of each acceptance name and of vour offer. Request photos of baby from par- ents and as soon as you have received several of them, make a window dis- play of them. People are always in- terested in such a window. Emphasize that homes make a na- tion strong and prosperous and that your merchandise, makes a home com- fortable and happy. — 3.2 Malt Extracts. Malt extracts containing 8% per cent. alcohol by weight are now on the market under prevailing trade names. On account of the increase in extractive matter, customers looking for a beverage beer with a kick will be count of the newspaper publicity and the attitude of the curious public, there will, be many million “first sales” in the United States, of this new malt extract. The drug stores must use tact and judgment now that these malt extracts are again legally sold. The press and the public will not hesitate to brand the drug store as a modern saloon if given the opportunity. We (OE fs Al " Representatives in principal cities. Consult your local telephone book. SUT A have already had enough of this unfair and unpleasant notoriety. — +s >__ Heard in a Drug Store. The new drug clerk could not find De Witt’s Early Risers and wanted to substitute an alarm clock. A eall for “Angel Bum” for Anal- gesique Baume. Call for “Corrugated Vaseline’— Carbolated was wanted. A call for “Scott’s Emotion.” Wanted a Profitable tooth brush— Prohplactic answered. Call for one bottle Side Track Mac- necher—Citrate of magnesia was not far off. Call for Fiddle Stick Wafers children—Phenolax filled the bill. for ——_.2>——_ Look For the New Ones. Reach out for the trade of new fam- ilies. June—the month of weddings— brings more homes to your city. Dress a for Articles of wearing apparel, for the wedding All will make a neat and inviting display and watch the papers for marriage licenses and window with articles the bride—or for the groom. trip, for the home, etc. call the attention of prospective brides and grooms to the window. At the beginning of their home life is a psychological time for the cement- ing of a lasting trade connection of your store with the new family. ——_+2>>__—_ Feature Seasonable Items. June is a month of pleasant weather in most sections of the country. As the poet epitomized the month, “Oh, what is so rare as a day in June.” It is followed, however, by the sum- mer heat so the merchant can do some statesmanship advertising to his trade by using his newspaper and other ad- vertsing space to suggest needed mer- chandise for us during the nearby hot weather. This advertising can advantageously be coupled with special “summer good sale” or through featuring items from stock at regular prices. — 27.2 > This One Is Timely. The fishing season offers the retailer an opportunity to use his window in a seasonable treatment. Obtain a large fish net from a fisher- man or from your local sporting goods dealer. Fasten it in your window so it forms a pocket similar to that form- ed in a seine or net. Attach to the TUCO Ir Pa ———. ate edi UE COE) Store Planners, Designers and cManufacturers_ of: Gixtures in the World, net miscellaneous articles from stock, each with a price tag attached. A background of light or dark col- ored paper, according to the color tone of the merchandise articles, should be placed bak of the net in order to bring out a lear visibility of the merchandise. ——_+2>———_ At Vacation Time. If you handle merchandise which could be purchased by folks going out of town on a vacation or trip, suggest such a purchase through a window display. Place an open suitcase in a tilted posi- tion in your window. Pack it with various articles which are carried by travelers. On the floor of the window, place the various articles which you handle which can be carried, worn or used by the traveler. Let a window card read: “Take these articles with you on your vacation.” —_—_»+ + >—___ Hair Fix. Powdered Tragacanth ~------- 40 grs. =U MNUUUUAUAU E CELEBRATE MEMORI AT RAMO Plenty of Free SAN HUTHNNUIVUIUUURUURUVOGUOUGVNOVRCURUU0UG0NG000R000000 000A ASASA LUT (NVLASNQOOUGSN00000Q00SUONNOOUUQGQEOOGSNOOUCSUROUUGSAEUOUOURUOAGAEUEAAAEUUUAA : HUAI (Reed’s Lake, Grand Rapids) Highclass Amusement for Everybody. RAMONA THEATER Keith’s Best New York Vaudeville Matinee and Night RAMONA GARDENS “lhe Dancer’s Paradise” Chuck Helwegen and His Orchestra Dancing Afternoon and Night. Thrilling Balloon Ascensions. Bring the Family and Your Lunchbaskets and Enjoy a Real Outing. Essence of Parma Violet ---- 50 min. Alcohol 3 2% drs. Glyowmr 20. Y% oz. Pure Liquid Paraffin ~--------- Y% oz. Distilled Water ------------ to 10 ozs. Mix the essence and spirit and with them damp the tragacanth; then add the glycerine and water, shake and lastly add the liquid paraffin. The amount of the last-mentioned ingredient can be increased if desired. BIG CASH RESULTS We are now engaged in closing out the stock of HARDWARE of Rog- ers & Brail, at Parma, Mich. These people investigated every reputable sales concern they knew of; after five weeks deliberation they em- ployed Greene Sales Co. If you knew the cash results from this sale in this little town you would see why merchants employ us to conduct their sales. considering a_ sale, whether in Hardware, Dry Goods, Clothing, Shoes or General Stock, get our proposition for conducting it. “Dependable Sales for Retail Merchants” A. E. GREENE SALES CO. 142-146 N. Mechanic St. JACKSON, MICHIGAN If you are AL DAY NA PARK (ANNNNQQQ0Q0000000000000OOUOUUUUUOUUOGOOOOOOOUOOGOOAGANOELAUUUOTAR= Parking Space. s TTT CHinest Store (AACA Il Yy DRUG STORE PLANNING Recommendations to fit individual conditions. “« DRUG STORE FIXTURES Planned to make every foot of store into sales space. ee ee : ; Se amelie maa s4UGsesseseeseersesseeeS**"”" ss ac i . ™ Se ee Y ‘ “+ ¥ May 26, 1926 MICHI To ui GA N TR A " ct Not to Quit Business. a good fighti SS (Continued from page 7) - m os ee WHOLESA : cent. next yez : anagement must figh eae a . Surely something is boson Find! LE DRUG PRICE CURRENT ; ntail anything I'ke 20 —_~7 + > ae Pric ‘ : ) f 2 es quoted i Gent, expenses. The per q are nominal, bas oo Phe wrong should be Calei Camphor Tooth Powder Acids ou , based on market the day of issue. ut < . a ‘ alc ‘a : ier : ‘ oe . und corrected without the wee Carbonate, precipi- ee fap -- 12%@ 20 Cubebs sootea mote 2 ees : Belladonna @1 35 ' sitancy or cere . ~ ated __ ; eS — Bee 3 xigeron ——--— B ce no rent is cl : ri eugaa Even sO, Mag cl Seta te 720 parts Carbolic — = $ z arenas —— 9 00@9 26 Tanaka Conn @2 10 pense S marged. Evidently, ex Magnesium Carbonate 120 parts —_ ES 52 @ 68 Hemlock oe ; wee 50 Buchu 7" gs 2 se naire oo Sc ° ‘ cet a ; * -- 2 oe ae ae : repairs and depreciation are Sugar of Mik ____.. 130 part wuss ea ee u 5 oer nd = 4 C04 76 yom nga ee @2 8 sured on the real esti : Camphor le S Ge per Wood - 1 50@1 . . @2 20 ae al estate. Perhaps phor -.------------- Mi eke 0 ——----- === 16 @ 26 Lard, extré 1 Cateche --<+--~ that is taken to offset rent: 1apPS ss ERther ______ .-- 20 parts fia acne 3%@ 8 Lard, 7 ane . oe 60 Cinchona eo @1 76 is not good busi ent; but that Di i. a ee 30 parts artaric ------- 40 @ 60 Lavendar Flow_- 8 cogs Colchicum S = siness. issolve ge os La ag ; foe : Wh: ss eo. " the camphor in the ether. . aco Core 85@1 20 an pane G3 00 re a: do? Maybe I can tell bet , i with the calcium carbonate, dry Water, 26 | « @ a raw, bbl a 90 — en 1 36 be After -T have farther detads 3 1 the air, and mix with uae Water, 7 1g Linseed, boiled bb 0 Ginger, D. S 4 . : ‘ ¢ ‘tails : : the othe L ater, 18 deg. 07 Lins » bbl. @ 93 Gual -—- @1 ti ea 14 r deta‘ls in the gredients er in Water, 14 dex... @ 1 7 seed, bld. less 1 00@1 13 juaiac -.-~----—- Oz 20 : or lave now written. B a a Carbonat Se = inseed, raw, less 97@1 1 Games. Samer @2 0 ha. Gh ax 1. But eae Ch @ ------ 20 @ 26 Mustard, artifil 0 Iodine 0 xpenses is always wise loride (Gran.) 1 Nea : . 08. @ 35 lodi See @ 9% by Gast atbsont always ilways wise— Bins Boe Wares »10%@ 20 a 1 36@1 50 ana @1 60 . ye st always, and certainly Chrys: : Olive. ---- 3 15@4 60 kino a-v----- @1 36 in this case. Curtailed : , heysarobin 3 - - 1 Balsams eilt Malaga, ae -- @1 4 this case, Catal uyingno Salle eid soon de gp ny gt be. Ma 93 ie gs c ; . +S—-no round lots— oo. r. — - 65@2 80 gree : Opiu all these prine’ ots Alcohol Fir (Oregon ao ee 2 75@3 00 pium -~-~------ @2 6 . ples must enter ; : ; eae a en ng 2 Pe gon) -- 65@1 00 Orange, Sweet - Upium, Camp. 0 ter to stay. With such ' ei rt en- Collodion, enough to make 1 - Tolu oe nas * oereane’ pure. G3 50 eee Deodors'd os 50 good el ae a ceaiece a a His of Dissolve the chysarobin agit walle oe oe 50 oe i 00g 30 hubarb -.---- ae @1 70 cannot believe this | he sales, I acid in the alcohol and add poy means Dg an s0gn2 ie s business has not — lodion at add the col- Cassia (ordinary). 25@ 30 a pure .. 13 50@14 00 Painte . Cassia (Saigon)-- 5 emary Flows 1 25@1 60 1ead, red dr Sassafras (pw. S0c) °9 bo oo Lk ea tanoaete cap Cut (powd.) Ndi omagaerin 10 50@10 75 Lead, whit o% 300 Sassafras, true 1 0 oo... ee? ee $86 Sassafras 50@1 75 Vchre, yellow bbl. , arti’l 75@1 00 Ochre @ 2% Ss » yeliow i Sum e Berries Pci __.. 10 50@10 75 Red Venet’n Au eo i er e = Cubeb ae. 4 1 60@1 76 Red Venet'n Eng. 4@ : alties | 2. gry Tiago ge He allng lg | is 6 Turpentine, bbl. i ng, bbl. ---- @ 4 ie ae ae vit x ine, bbl Better Place Your Ordners N , Prickly Ash 10@ 20 Turpentine, les ame vee oo 5%@ i I NS K( mp I raners N OW k or eee @1 55 Wintergreen, ” 98@1 11 to. J -- 3 06@8 26 4 VN : : l . ers rep. .. DESTROYERS | DRY CLEANERS | ie Extracts Whttersresa, ewes oe shine hp | Ps Ih : : Ad Wie corice birch CHAMOIS ne as KR CLEANERS Licorice, powd. —-- “G4 t.a * e0@1 00 Acet cI - Oe iN< : ots geed _... 9 00@ analid -.-... 47 . == g one 2. namaline quid, dz. 5 Quart Jars, dozen -. 6 50 Medium hogs -------- 16% EE. Z. Liquid, per doz. 1 40 = —_ ~~ = = ; = Japan. Bulk, 2 gal. keg ----- 3 60 Heavy hogs -----~-- i Radium, per doz. ---- 185 prin '" Co ge Medium ------------ naa Bink, 2 gal. kee --. 5 25 Loing, Med. _._______._ 2! Rising Sun, per doz. 1 36 Cli a Ga nae 4 20 Choice --....------- 87Q46 Pint, Jars, dozen —._. 6 60 Butts — 35 654 Stove Enamel, dz. 280 & a ne. 100 > m-~7 999 RBRCY seccnnnnnnnne= “ee 4 oz. Jar, plain, doz. 1 35 Shoulders ------------ 21. + Vulcanol, No. 5, doz. 95 eae 94 "Lat — sa Nijts 5% oz. Jar, pl., doz. 160 Spareribs —-_.__------ 17 Cuwat wo Ww anit Soo rEO - 1 Ib. pkg. Sifting ---.-- 13 r 9 oz. Jar, plain, doz. 2 35 Neck bones __-------- 06 Stovoil, per doz. _... 3 00 ou Dust, a’ pieces : . Cunncuntes ' 20 oz. Jar, Pl. doz.-- 4 25 PROVISIONS ait poeple iri 7 ] 3 oz. Jar, Stu., doz. 1 365 . Golden Rod, 24 ------ 495 oce 2 2 : = Garveied: Fore Colonial, 24, 2 Ib 98 Jinx, 3 d 450 Fancy 4e i 6 oz. Jar, stuffed, dz. 2 50 Clear Back -- 34 50@35 00 Gojonial. Iodized, 24-2 240 I — Oye eager ye ot + 2 9 oz. Jar, stuffed, doz. 3 50 Short Cut Clear34 50@35 00 4, =k ae = Eee - Ceylon : 6 oz., 1 doz. case __ 6 00 Med. No. 1 Bhis. .... 350 Luster Box. 54 —_- & 75 ; é. $% om, 4 doz. caso 260 12,08 Jar, Stuffed, | pilles a8 e0g20 eo Mod No. 1, 100 Ib. be. 83 ld Dutch Clean. 4 ata . oe * : One doz. free with 5 cases. 99 oe tufted a of 00 S P Bellies -- 28 00@30 00 farmer Spec., 70 Ib. 90 Rinso, 40s ~----------- 3 20 English Breakfast » Jello-O, 3 doz. __---. 3 45 oe p aR atuned 0% Lard Packers Meat, 56 Ib. 6&7 Rinso, 24s __---------- 5 25 Congou, Medium ----— ve. Minute, 3 doz. ------ 05 S GREEN Pure in‘tierces —.__- 17 Crushed Rock for ice ap No More, 100, 1° Congou, Choice .... 35@36 “"e Plymouth, White ---- 1 55 60 lb. tubs ----advance % écenm, 100 1b. each 76 of 2... g6 Congou, Fancy -_-. 42@43 ‘ Quaker, 3 doz. -.---- 2 56 50 lb. tubs _-__advance % Butter Salt, 280 lb. bbl. 4 24 Rub No More, 18 Le. 4 00 t HORSE RADISH 20 lb. pails ___-advance ™% Block, 50 Ib. ___--_____ 40 Spotless Cleanser, 48, Oolong 9 Per doz., 5 oz 10 Ib. pails ___-advance % Baker Salt, 280 lb. bbl. 4 10 10 68 3.45 Medium ---------------- 36 i a ee 5 Ib. pails _.--advance 1 100, 3 Ib. Table -___- 575 Sani Flush, 1 doz. _. 225 Choice --------------- — 46 i. JELLY AND PRESERVES 3 lb. pails ___-advance 1 10, 4 lb. Vable 5 25 Sapolio, $ ioe si 6Fancye 0 ¥ Pure, 30 Ib. pails ---- 3 30 Compound tierces ____ 16% 98. 10 ib. Table 5 00 Soapine, 100. 12 oz. _ 6 4f Telfer Coffee Co. Brand a! Imitation, 30 Ib. pails 1 75 Compound, tubs _ 17 28 Ib. bags, Table __ 42 Snowboy, 100. 10 oz. 4 ne WwW. J. @. ee 59 S 4 -_— oo aa eo doe. H 20 Seuanges Pd i 720 TWINE 4 ye, , BReloena 2 14 cee Cotton, 3 ply cone --.. 40 ELLY GLASSES Sunbrite, 72 doz. __.. 4 00 J fiver 2 14 Wvandotte, 48 47% Cotton, 3 ply pails _... 42 8 oz., per doz. --------- 9 Wepaetere 19 See a ey Wool, @ ply —-. 18 OLEOMARGARINE = wo oe ew VINEGAR eal ---.-~----------~ SPICES. ‘ Van Westenbrugge Brands Bel Car-Mo Brand Cider, 40 Grain -.------ 21 a Carioad Distributor i. Tee sone ———— a Due Gitces: White Wine, 80 grain__ 26 P pails —~-------- Headcheese ~--------- 8 ole Spic White Wi 40 l 19 y 8 oz., 2 doz. in case Smoked Meats e ne, grain__ iS Allspice, Jamaica _--. @24 i =< a 5 Ib. pails, 6 in crate Hams, Cert., 14-16 Ib. 32 Giniua Gavathar @40 WICKING >. UCOA > 12 215 pails Hams, Cert., 16-18 Ib. 32 Guasia Gant “> @25 No. 0 ner gross. _- 78 2 NUT MARC AESE [hy 1 ih pale Ham, dried beef SS ce No. 1 — 1 25 A mia en ce 2 i: Cassia, 5c pkg., doz. @40 No. 1, per gross ---- Petey OL EOMARGARINE |||"; 60 Ib. tins -------____ sets @34 Ginger. African @15 No. 2, per gross ---- 1 50 mt Mvceon Ov : ao in, pale California Hams --.. @2l Ginger. Gichin @30 No. 3. per gross __.. 2 90 PETROLEUM PRODUCTS Picnic Boiled ce. Mace Renseg 20 force ggg lly ig 7 ” Iron Barrels Piams (2022 3 M47 : oe ochester, No. 2, doz. - . Perfection Kerosine _ 16.6 Boiled Hams -... 20 @44 we ee a ae ois Rochester. No. 3, doz. 2 00 4 spt Ss asa 954 Red Crown Gasoline, Minced Hams --__ 14 @17 Nutmegs, 70@90 _.-. @78 Rayo, per dow. —._..- % 4 “cod, 2 and 6 Ip. .. 25 Pank Wason 44.9 Bacon {207 . 33 @42 N rs, 105-110 @70 . Wilson & Co.’s Brands gpjj = 7 Nueces: oe teen WOODENWARE 7 Certified a pa Beet Per case, 24, 2 Ibs. 240 Pepper, Black ------ @45 ’ a 20 Gas Machine Gasoline 40.4 Boneless, rump 26 00@28 06 Jive case lots 1k ee ag Baskets ae oy ¥: M. & P. Naphtha 24.8 Rump, new —— 27 00@30 00 Iodized. 24, 2 Ibs. __-- 2 40 Pure Ground In Bulk Bushels, narrow band, eee Bea eee Capitol Cylinder _____-_ 39.2 Mince Meat. eae ee g wire handles -.---~— 75 Allspice, Jamaica = @y : MATCHES Atlantic Red Engine < 4 Condensed No. 1 car. 2 00 werner’ Cloves, Zanzibar ___. @48 Bushels. narrow band, Sonn, 4 475 Winter Black -------- Condensed Bakers brick 31 = oo Cassia. Canton —----- @26 wood handles ~---—- 1 80 Diamond, 144 box ---- 6 25 | Moist in glass ------ 8 00 Wi S i Ginger. Corkin __---_ @38 b satel ore ieee . i Searchlight, 144 box_- 6 25 Whigtayd @32 Market, single handle (| Ohio Red Label, 144 bx 4 75 Oo arine ea. ee i eRceSTE | Mace, Penane ee 130 Market, extra ---.-- 1 60 i. Ohio Blue Tip, 144 box 6 25 Nie 250 . Pepper. Black -------- @b50 Splint, faree 2 8 60 , Ohio Blue Tip, 720-1c 4 50 Iron Barrels. ¥% pbis., 35 Ibs. _-_-_- 4 50 Nutmegs -—---------- @75 Se nia ay —— = Safety Matches Licht 609 16 bbis. (oo 10 00 Pepper, White ------ @60 Splint, small -------- j Quaker, 5 gro. case 425 Medium -_.----------- 644 1 bot ______.__ 25 00 eid alael bieshane ed ---- eo Gace ‘ MINCE MEAT Heavy ---------------- a 1 75 aprike. Spanish ---- %" arrel. 5 gal. each. 2 fe Special heavy ..-.-- 68.2 4 bbls., 40 inf, 3 50 R el. 10 1 h 2 BS ) None Such, 4 doz. --6 47 Extra heavy 702 %& bbis., 80 Ibs. ._____ 5 00 Seasoning a a eee . 0 al., . 2 D PP ci a oe 3 60 Transmission Oil —_-—- 62.2 Casings Bbls. 30-10 sks. ------ 5 48 Chili Powder. 15c ---. 1 35 — 0 i Finol, 4 0z. cans, doz. 1 50 Hogs, per lb. -------. @63 Bbls. 60-5 sks. ------- 5 63 Celery Salt, 3 0z. ~--- 95 Eag Cases. 2 : MOLASSES Finol, 8 oz. cans, doz. 2 = Beef, round set ---. 20@30 100-3 lb. sks. ~-------- Gio Sapa 2 og 4 90 No. 1, Star Carrier _ 5 00 0 - Parowax, 100 Ib. ----- 9.3 Beef, middles, set @175 Bales, 50-3 Ib. sks. -- 310 Onion Salt 135 No. 2, Star Carrier 10 00 0 Parowax, 40, 1 Ib. _. 9.5 Sheep, a skein_. 2 00@2 25 tbs. 280 Ib. bulk: Gaiic 1% No 1, Star Me trae ¢ = 0 Parowax, 20, 1 Ib. -- 9.7 RICE A-Butter 409 Ponelty. 3% oz. _... 225 No. 2, Star Bgg Trays 12 50 0 Fancy Blue Rose ---- 08% AA-Butter ----_------ 409 kitchen Bouquet __-- 4 50 a4 Fancy Head --_-------- we Plain, 50 lb. blks. ~~ 40 Yaurel Leaves —----- 20 Mop Sticks . Broken ---------------- No. 1 Medium, Bbl. - 2 47 Marioram, 1 oz. ----- 99 ‘Trojan spring ----~-- 2 00 10 ROLLED OATS Tecumseh, 70 Ib. farm Savory 1 of. - 3. 90 Eclipse patent spring 2 00 0 Silver Flake, 12 Fam. 2 25 eae was ara ca 1 > Thyme. 1 oz. —--____- 90 No. 2, pat. brush hold 2 00 0 - > Quaker, 18 Regular 180 Cases Ivory, 24-2 cart 0 0 ‘Tumeric, 2% oz. --- 90 ideal No. 7 1 45 Quaker, 12s Family _. 270 wWoreester,. 48-136, ca” 1:70 12 oz. Cot. Mop Heads 2 55 Mothers, 12s, M’num 3 26 Bags 550 i, Nod med. 60 STARCH 16 oz. Cot. Mop Heads 3 20 Silver Flake, 18 Reg. 140 ages 25 Ib. " Cloth dais 46 \ dal Sacks, bo Pig oa a 2 = Bees 60 1b. Glath dais 76 Corn Palls ou 5 ae Sacks, 90 Ib. Cotton -- : cece a 10 qt. Galvanized ---- Gold Brer Rabbit 4 Cygne oe ce ee Emgatord. 40 Ihe. ---- 12 at. Galvanteed 2 18 No. 10, 6 cans to case 5 70 Aa RUSKS. SOAP en a . ci ; Teal 405 14 qt. Galvanized -.-. 3 10 No. 5, 12 cans to case 5 95 ‘| Am. Family, 100 box 5 95 | utente 12 qt. Flaring Gal. Ir. 5 00 No. 214, 24 cans to cs. 6 20 43] os ot ei 4 eS 89 10 at. Tin Dairy -..- 4 00 Y ~ oe if 36 cans to cs. 6 15 Ew, io Bie Sour Wh ie tea re SORECr. 8) ——----——- 06 ‘Green Brer Rabbit y 18 roll packages ---- 7 jg Wlake White, 100 box 4 % Gloss Traps 50 No. 10, 6 cans to case 4 45 er Fels Naptha, 100 bes 650, ‘ : : Mouse, Wood, 4 holes_ 60 No. 5, 12 cans to case 470 Semdac, 12 pt. cans 2 70 i3 ae vadeeees — 2 ae Grdma White Na. los 4 10 .. < ; Nie oie : o Mouse, wood, 6 holes. 70 Ss “@. No. 2%, 24 cans to cs. 495 Semdac, 12 at. cans 4 60 : Rub No More White Aveo. & fib. pk “3 35 Mouse, tin, 5 holes 65 No. 114, 36 cans to cs. 4 20 SALERATUS Mane Ve hen. 406 Gree: © 5 ee To Sas Rat wood 39° 00 ; PICKLES Arm and Hammer -. 375 Rub-No-More, yellow 5 00 Silver Gloss, 48. 1s -- 11% Rat. spring 100 Aunt Dinah Brand Medium Sour SAL SODA Swift Classic, 100 box 4 40 Elastic, 64 pkgs. ---. 5 35 at, sp 7 a No iv, o cans to case § 00 Barrel, 1600 count _- 1700 « jatea bbl 189 20 Mule to. ete 7 Gh [Tieer. 8-1... 350 Mouse, spring ------- ae No. 6, 12 cans o case 3 25 Half bbls., 800 count 9 09 Granulated, oe Wool, 100 box € 86 Tieer, 50 Ibs. 06 Tubs " No. 2%, 24 cans o cs. 350 50 gallon kegs o 99 Granulated, 60 Ibs. cs. 1 60 5 , .. at No. 1%, 36 ati ee Granulated, 36 2% Ib. Fairy, 100 box ------- 5 75 Large Galvanized _--- 9 25 No. 1%. Cane Oe ee Sweet Small packages 39 ‘tap Rose, 100 box -.-- 7 85 CORN SYRUP. Medium Galvanized _. 8 00 New Orleans 30 Gallon, 3000 -_-.~- 42 - COD FISH Palm Olive, 144 box 11 00 Small Galvanized _--. 7 00 f Fr ‘Gnan Kotte 14 5 gallon, 600 ~------- 8 2 Middles 15% Lava, 100 box 2... 4 90 Corn . ee ‘anc pe a I 6 2. toe Gatawon y oa 62 Dill Pickles. Tablets, % Ib. Pure, oe wae ---- § 35 Blue Karo, No. 1%. 2 27 Washhoarde nike Mate 41 800 Size, 15 gal. ---- 10 00 Tablets, 1 lb. Pure -_ 19% Sweetheart i box 5 70 Blue Karo, No. 5. 1 dz. 3 11 Banner, Globe ------ xtra Gog. 14 ‘ Blue Karo, No. 10 _. 291 Brass, single -------- 6 00 . Half barrels 5c e PIPES. . ———- 0 Grandpa Tar, 50 sm.200 pig x No. 1% 287 «(OG tele 6 00 on. Molasses in Cans Cob, 3 doz. in bx. 1 00@1 20 Wood boxes, Pure -- 29% Grandpa Tar, 50 Ige. 3 46 Re 4 Pai No's | a te aera On. 0 8 60 e Lo Whole Cod. 11% Quaker Hardwater - REO. ENO: Os a Double Peerless -~-—— au Dove, a, het” i. 5 2 . So “ a. Cocoa, 728, box 235 Red Karo, No. 10 —. 3:39 Single Peerless ------ ce Dove, 24 252 erby, per tan f erring : : ae Northern Queen ----- 20 Dove, 36, 2 Ib. Black 4 20 Bicycle __------------ 75 Holland Herring ee a aon, a 4 00 Imt. Maple Flavor. Tniverant oe 7 25 00 Dove, 24, 2% lb. Black 3 90 POTASH Mice Boe 10 ot eo > o9 Orange, No. 1%. 2 dz. 3 00 ee. 50 ye. 6,10 ib. Blue L445 appitt's, 2 doz. ---. 275 Mixed, half bbis. —--- 9 25 Williams Barber Bar, 98 50 Orange. No. & 1 doz. 4 19 uinaieches Aaiais ~ Palmetto, 24, 2% Ib. 5 26 Queen, bbls. —_----- SiG Williams Muc, per dos. «s OFanse. No. 10 -..-- 14 pk... 1 65 NUTS. — cue Milkers, Kegs _.------ 1 20 CLE NSERS : 4 i 1 85 Whole Milkers, half bbls. _- 10 25 A Maple. i“ & 2. 2 30 9 ‘ Top Steers ery “treit. --@17 Milkers, bbls ____----- aca tated Wee -@,- Almonds, Terregona - 30 Good Steers & H’f 14@16 x K, ee i Wood Bowls 25 KK Norway -- * 00 Green Label Karo __ 5 19 oc Brazil, New --------- 25 Med. Steers & H’f. 18%@15 @ Ib, pails Lo ee 1 40 iin Butter 5 00 Fancy mixed -------- 22 Com. Steers & H’f. 10@12% Cut Lunch a4 ee S 9 00 a b Sicil 28 ut Luneh --.---_-_- 0 deo sad Coe 16 in. Butter 0 — set ge Pe Cows Boned, 10 Ib. boxes -. 16 p P 17 in. Butter ------- 18 00 i Sanus: vir, roasted 10% Top ----------------- 14 Lake Herring 7 Mayflower, per gal. _. 155 19 in. Butter ------- 25 00 26 ; . Peanuts, Jumbo, rstd 10% ROOG aaa 13 ¥% bbl., 100 Ibs. -_---- 50 4 WRAPPING PAPER wits: fee aK oo 12 Mackerel | Maple. Pecans, 3 star ___._- 24 Common ------------ 10 = Tubs, 100 Ib. fney fat 2 50 | Michican. per an 250 60 Fibre. Manila, white- 05% 8 ,» Pecans, Jumbo ------ 40 Veal Tubs, 60 count ------ 7 00 4 Sita eat ll ee No. 1 Fibre ___-..... @ goes teeth Top -----—------__--. 1% White Fish j ~~ Butchers Manila —--- 06% Walnuts, California -- 25 Good . 200 16 Med. Fancy, 100 Ib. 13 00 a Kraft ---------------- 07% 35 Salted Peanuts. Medium -------------- i SHOE BLACKENING TABLE SAUCES Kraft Stripe =-.-.... 09% 10 ee re s Lamb. 2 in 1, Paste, doz. __ 1 35 Lea & Perrin, large-- 6 00 YEAST CAKE Jumbo 17 Ss mo eee er eine Lamb -------- - E. Z. Combination, dz. 1 35 Lea & Perrin, small_. 3 35 Magic, 3 doz. -------- 270 Shelled. FOOD oa Dri-Foot, doz. ..--__ 2 00 Penper _... 160 Sunlight, 3 doz. -_---- 2 78 > Almonds ee Th BRCM oe 30 Bixbys, Doz. --.----- 1 35 tp Royal Mint ---------- 24@ Sunlight, 1% doz. ---- 1 35 Peanuts, Spanish, Poor ~----------------- 26 Shinola, doz, -------- 90 Tobasco, 2 oz. -------- 425 Yeast Foam, 3 doz. -. 2 70 2 s a Tb, baggs ------ 11% ‘ Mutton. 4 srONe POLISH 5 Sho You, 9 oz., doz. 2 70 Yeast Foam, 1% doz. 1 35 er Good oo ee ee 1 lackine, per doz. —- “l. ree =... 8 | 00 Pecans REAM oo yea 13 Black Silk Liquid, da 1 AA mee 2 3 15 YEAST—COMPRESSED 5 20 Walnuts ..-----<2--— BEE sggecesenaene 13% Black Silk Paste, dos. 3 is 80 cam cases, $4.80 per case Capers, 2 0f, -------- 3 30 Fieischmann, per Gos. 0 30 Failure of Merchant to Read Contract For Purchase. A very good rule for a merchant to follow is never to sign any kind of a contract in the absence of positive knowledge of its contents. This is true because, regardless of the conver- sation that has led to the signing, the paper when signed will usually be held to constitute the contract between the parties. It follows, if a merchant neglects to read a contract this will not, as a gen- eral rule, in the absence of fraud, re- lieve him from liability under the contract on the ground that it did not state the agreement. In other words, where a merchant claims that a writ- ten contract does not contain the agree- ment, and seeks to escape _ liability thereunder on the ground that he did not read it, he will, as a general rule, not be successful unless he can show that. he has been the victim of fraud in some measure. For example: In one case of this kind a merchant was approached by a traveling sales- man to buy a shipment of goods. The salesman finally induced the merchant to sign a contract of purchase by the terms of which the latter agreed to execute two notes in the sum of $148.80 each, upon receipt of the goods. The contract was accepted by the salesman’s company, and the two notes which the merchant had agreed to sign were sent to him. Upon the arrival of the goods the merchant de- clined to receive them, and wrote the company that the contract he signed did not require him to pay anything until the goods had been sold. A law- suit followed. Upon the trial of the cause the mer- chant stated that his eyesight was de- fective, and that he did not read the contract before signing it; he further claimed that the salesman represented to him that the contract did not con- tain any terms other than those agreed upon between them. These terms, ac- cording to the merchant, did not ob- ligate him to make payment before the goods were sold. The merchant admitted that he had never seen the salesman before, and that he took the Jatter’s word for the contents of the writing. He, however, testified that he could read and write and that he habitually engaged in all sorts of business transactions. The trial resulted in a judgment in favor of the merchant. The case was taken to the higher court, and here in review- ing the record and in holding the mer- chant liable on the contract, the court said: “There was no evidence in the pres- ent case to support a contention that enquiry by John Shay (the merchant) was lulled by fraud and deceit. His testimony gives no hint or suggestion that he acted in haste, or that he was busy about other matters. His frank statement of what occurred established that he had no excuse for not reading the contract before signing it. “The judgment could only be sus- tained by a decision which would not be followed as a precedent for the rea- son that it would tend to destroy the effect of written instruments general- ly: would permit one who signs a-note, mortgage, lease, or deed w ithout read- May 26, 1926 MICHIGAN TRADESMAN a es ing it to avoid his contract by proof of that fact and by testifying that the terms of the instrument differ from his understanding of what the agree- 45 ment was. And so John Shay must pay for the perfumery; judgment must be ordered against him.” The foregoing case constitutes an il- = - = lustration of force and value on the im- portance of care in signing written contracts, in the absence of a thorough knowledge of their terms. In this case according to the language of the court the merchant was not prevented by fraud or deceit from reading the con- tract. He had, it appears, every op- portunity to read and examine the paper he was asked to sign. His only excuse for not reading it appears to have been that his eyesight was very defective, and yet he admitted that he habitually engaged in all sorts of busi- ness transactions. There was no reason shown why the merchant could not have had someone read the contract to him, if that was necessary. In fact the case appears to be one in which he simply neglected to take any precautions in the matter, and placed his name on the dotted line, at the request of the salesman. In view of which, it is difficult to see how the court could have done otherwise than to hold him liable under the terms ON tae eas tI ReeOlcl Vi b2 of the written paper. In ‘ts holding case douaas ey the court unquestionably states the general rule in situations of this kind, for by the weight of authority a per- Your foundation block for agood business son, signing a paper under conditions DWINELL-WRIGHT COMPANY as they were shown to be in this case, Boston Chicago Portsmouth, Va. cannot hope to escape lability on a’ LEE & CADY ce ae Wholesale Distributors for Michigan plea that he did not read the contract Lower Peninsula before signing it. Leslie Childs. —__>»»—__ Af er Shave Lotion. Menthol oo 1 dr. oad Bone 4 drs. Chcemn 4 ozs. Aloshol 922 0 1 pint Water or Witch-hazel to make 1 gal. Mix. Let it stand for a while, and The Flavor 1 filter. It may be perfumed with a little oil of ‘bay leaves. Roasted tn i —_2+ 2s >—___ Success consists not of having but of living. LAWRENCE SCUDDER & COMPANY ACCOUNTANTS AND AUDITORS ANNOUNCE THE REMOVAL OF THEIR GRAND RAPIDS OFFICES FROM THE HOUSEMAN BUILDING TO ROOMS 924 TO 927 GRAND RAPIDS NATIONAL BANK BUILDING 9-3431 Telephones 9.3432 ~~ May 26, 1926 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, May 19—We have to-day received the schedules, order of refer- ence and adjudication in the matter of the Raber Lumber Co., Bankrupt No. 2929. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt concern is located at Zee- land. The schedules show assets of $3,837.42 with liabilities of $24,635.09. The first meeting of creditors will be called promptly, and note of the same made herein. The list of creditors of said bankrupt are as follows: Treasurer of United States __----$1,725.35 Associated Employers Reciprocal, Chitako 9. Lumbermans Cntla PO Collins and Clock, Fond Du Lae, 191.65 549.63 Wis i GLecnoce AN SSIES 174.44 Drs, Webster and Mehlig, Sault Sto Maria 3.00 T. Gresley Fox, Pickford —______ 35.00 M. D. Fralick, Cheboygan ------ unknown Leo M. Seaman, Sault Ste. Marie 139.02 John Moeke, Zeeland __---------- 3,600.00 3ert Moeks, Zeeland oe eee.ay Herbert Van HEenenaam, Zeeland 3,600.00 Benj. Van Eenenaam, Zeeland ~-- 3,600.00 B. J. Berghorst, Zeeland ~-~-.--- 3,600.00 A. J. Brower, Holland _- . 8,600.00 St. Mary's Hospital, Sault Ste. Marie a ee Zeeland State Bank, Zeeland —--- 75.00 May 19. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Emanuel KE. Han- sen, Bankrupt No. 2930. The matter has been referred to Charles B. Blair as ref- eree in bankruptey. The bankrupt is a resident of Muskegon Heights, and _ his occupation is that of a retail grocer. The court has written for funds, and upon receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The schedules show assets of $533.69 of which $400 is claimed as exempt, with liabilities of $2,356.09. The list of creditors of said bankrupt are as follows: City of Muskegon, ----- - 2 oS t600 Moulton Grocery Co., Muskegon —- 400.00 Wolffis Bros., Muskegon —-------- 50.00 Peoples Milling Co., Muskegon 30.00 Cc. W. Mills Paper Co., Grand Rap. 40.00 Voigt Milling Co., Grand Rapids__ 30.00 Arbuckle Coffee Co., Chicago ---- 43.00 McLaughlin Coffee Co., Chicago -- 19.00 Anderson Packing Co., Muskegon 10.00 Muskegon Baking Co., Muskegon__ 6.00 E. J. Beukema, Muskegon ------ 75.00 A. R. Walker Candy Corp., Mus- kegon ___-_----_---____-----_-_-- 40.00 W. W. Richards Candy Co., Mus- kegon -_._._-__------_-____-------- 10.00 Piper Ice Cream Co., Muskegon -- 25.00 Coca Cola Bottling Co., Muskegon 10.00 David G. Johnson, Muskegon --~- 60.00 G. J. Haan Calendar Co., Grand R. 20.00 Webb Coffee Co., Chicago -------- 23.00 Butler Bros.. Chicago ------------ 15.00 Robert A. Johnston Co., Milwaukee 43.00 Hekman Biscuit Co., Grand Rapids 50.00 Hasper Biscuit Co., Muskegon 80.00 A. Hartsema, Muskegon ----~------ 50.00 Henry Filion, Muskegon Heights__ 700.00 Ruiter Bros., Muskegon Heights -- 10.00 Roy Doane, Muskegon ------------ 5.00 G. O. Oslund, Muskegon ----~----- 16.00 Lahey’s, Muskegon ---------------- 24.00 William D. Hardy Co., Muskegon 8.00 Square Clothing Co., Muskegon —_. 50.00 George L. LeFevre, Muskegon -- 93.00 Lakeshore Seed Co., Dunkirk, N.Y. 10.00 John Pell, Fremont ~_------------- 7.00 United Home Tel. Co., Muskegon 9.00 Northville Chemical Co., Northville 6.00 Muskegon Candy Corp., Muskegon 4.70 Fred L. Winter, Muskegon ------ 5.00 Olsen Coal & Supply Co., Muskegon 37.00 Levy & Son Co., Muskegon ------ 3.00 Swift & Co., Muskegon ---~------ 13.39 T. Schilliaci, Muskegon __-- Morris & Co., Chicago ------------ Crane Medicine Co., Chicago ------ 7.00 A. Krautheim, Muskegon ----~~-- 10.00 Victor Nordstrom, Muskegon Hts. 20.00 Hans Michelson, Muskegon -------- 75.00 May 19. We have to-day received the schedules, order of reference and ad- judication in the matter of: Roy M. Unrue. Bankrupt No. 2931. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Niles, and his occupation is that of a contractor and builder. The schedules show assets of $14 of which $10 is claimed as exempt. with liabilities of $14,007.50. The court has written for funds, and upon receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of ereditors of said bankrupt are as follows: J. E. McEndarfer, South Bend -_--$ 50.00 Dr. W. B. Schristophel, Mishawaka, ind. ..._-_._---__________.-_----__ 40.00 Dr. E. M. Zewmey, Mishawaka__ 20.00 A. Piser. Mishawake, Ind. ------- 25.50 A. J. and J. W. Schindler, Mis- hawaka, Ind. -------------------- 14.50 National Plumbing Co., Chicago. 600.50 U. S. Lumber Co., Mishawaka, 2,000.00 Mich. Bell Tel. Co., Niles -------- 10.00 Arnold Ruff, Eau Claire --_~-~--~~ 40.00 Ecklers Lumber Co., South Bend 200.00 L. W. Ostrander, Niles --.----. coun 00.09 Stevens Brothers Garage, Niles -. 175.00 MICHIGAN TRADESMAN BIDS WANTED Business Wants Department FOR $40,000 ISSUE OF REFUND- ING BONDS, GRADED SCHOUL _ 100.00 Winter & Schulte, Niles - Haff’s Tire Shop, Niles : Runner Bros., Buchanan —~----~---- 60.00 Folger-Barick Co., South 3end 75.00 Byehler Bros., South Bend 2.) 50.00 Reynolds Hardware Co., So. Bend 200.00 Funk Bros., Niles -~-------------- 75.00 Henry T. Richter, Niles -~--------- 100.00 Uvan Smith, Mishawaka, Ind. -- 30.00 Hartman Furniture Co., Chicago- 75.00 Niles Battery Co., Niles —--------- 0.00 Niles Star-Sun, Niles -~---------- 175.00 ©. E. Lang Co., Mishawake, Ind. 150.00 Rice Dairy, Niles ~----------------- 45.00 Amon Dairy, Niles -~--------------- 30.00 Fred Exner, Niles ~--------------- 50.00 Knaut Bros., Niles ~--------------- 125.00 G. E. Myers & Sons, South Bend 200.00 Frank Lumber Co., Mishawaka_- 250.00 Peterson Battery Co., South Bend 100.00 Jack Baird Co., South Bend ---- 175.00 Mishawaka Blec. Co., Mishawaka 200.00 Chas. Poy & Co., Mishawaka ----~ 150.00 Jacoh K. Stickel, Mishawaka ---- 250.00 Sghroder Coal & Ice Co., Mishawaka 200.00 Niles Fuel & Supply Co., Niles 20.00 Lioyd Custer, Mishawaka 2 2,000,00 Eli Carter, Mishawaka 2,000.00 L. -W. Ostrander, Niles ~~ _. 159.00 W. H. Nichols, South Bend _ 1,600.00 w. A. Stanner, Niles Coe _ 200.00 Home Furnace Co., Mishawaka -- 400.00 Niles City Bank, Niles . 600.00 Eagle Oil Co., Cleveland ~--------- 75.00 _ 300.00 Holland Furnace Co., Niles Frazee Motor Co.. Niles —~-- 300.00 Niles Gas Light Co., Niles —------- 15.00 Niles Board of Public Works, Niles 5.00 Tallerday Auto Supply Co., Niles 12.50 Dr. D. A. Z. VanNoppen, Niles_- 50.00 May 19. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Jacob Tuinstra, Edward Heeren and Cornelius Heyboer, Bankrupts No. 2928. The matter has been located on Monroe avenue, Grand Rapids, and their occupation was that of a Sand- wich Shop. The schedules show assets of $2,094 with liabilities of $3,869.14. The first meeting of creditors will be called promptly, and note of the same made herein. The list of creditors of said bank- rupt are as follows: Peerless Mfg. Co., Columbus -$ 80.76 H. Leonard & Sons, Grand Rapids 152.66 Taylor Typewriter Store, Grand R. 35.00 G. R. Store Fixure Co., Grand Rap. 576.76 Enterprise Elec. Co., Grand Rapids 75.00 Albert Picks & Co., Chicago ------ 63.00 Woodhouse Co., Grand Rapids -- 79.90 Valley City Pie Co., Grand Rapids 21.10 P. D. Mohardt, Grand Rapids 873.217 Worden Grocer Co., Grand Rapids 52.13 Venema Bros., Grand Rapids ~--- 105.96 Bell Tel. Co., Grand Rapids ---- 7.55 Kent Grocer Co., Grand Rapids .. 54.88 DuBois Soap Co., Cincinnati —~----- 15.00 Red Star Sweeping Co., Grand Rap. 5.50 B. Heller & Co., Chicago -______-_ 10.20 Hill Plumbing Co., Grand Rapids_- 119.00 Steindler Paper Co., Muskegon -- 11.00 Holsum Bakery, Grand Rapids 79.90 Vv. C. Rusk Co., Grand Rapids -_-_ 22.22 Burton Hts. Creamery Co., Grand Rapids —__-____---------_-_------ 450.00 Wolverine Spice Co., Grand Rapids 4.00 VandenBerge Cigar Co., Grand R. 37.15 Ferris Coffee House, Grand Rapids 90.03 G. R. Gas Co., Grand Rapids __-- 200.00 National Grocer Co., Grand Rapids 80.39 Consumers Power Co., Grand Rap. 41.78 Consumers Ice Co., Grand Rapids 10.00 Harry Sanford, Grand Rapids -_~- 7 G. R. Water Works, Grand Rapids 3.00 Art Craft Sign Co., Lima, Ohio —-~ 64.00 The following are creditors of Jacob Tuinstra. individually: J. Siestma, Grand Rapids __------ $2,300.00 Theodore Gore, Grand Rapds ---. 100.00 Meint Holst, Grand Rapids —_---- 4,050.00 Standard Auto Co., Grand Rapids 50.00 J. Siestma, Grand Rapids ~~ __-- 1,150.00 J. Bowmaster, Grand Rapids ---- 500.00 G. R. Savings Bank, Grand Rapids 20.00 J. Yoinkers, Grand Rapids —_------ 500.00 The following are creditors of Edward Heeren, individually: Besterman & Co., Grand Rapids $300.00 Hecht Produce Co., Grand Rapids 400.00 Ellis Bros., Grand Rapids __------ 70.00 Theodore Gore, Grand Rapids --~ 100.00 G. R. Savings Bank, Grand Rapids 200.00 The following are creditors of Cornelius Heyboer, individually: In the matter of Lee C. Rynbrand, Bankrupt No. 2660, the final dividend has been found to be at the rate of 5.3 per cent. May 20. On this day was held the first meeting of creditors in the matter of Albert Schanz, surviving yartner of Schanz & Clark, Bankrupt No. 2917. The bankrupt was present in person and by attorney Fred G. Stanley. No creditors were present or represent. The bank- rupt was sworn and examined without a reporter. The first meeting then ad- journed without date and the case has been closed and returned to the district court as a case without assets. In the matter of Thomas-Daggett Co., Bankrupt No. 2708, the adjourned first meeting was adjourned until June 2. ARE YOU SELLING OUT? Will pay highest amount in Cash for your entire or part of stock and fixtures of any description. Call or write Jack Kosofsky, 1235 W. Euclid Ave., North- way 5695, Detroit, Mich, DISTRICT NUMBER THREE FRACTIONAL, GRAND RAP- IDS AND PARIS TOWN- SHIPS, KENT COUNTY, MICHIGAN The Board of Education of yraded School District Number Three Fractional, Townships of Grand Rapids and Paris Kent County, Michigan, will offer for sale » at Grand Rapids Savings Bank, 60 Monroe NOW, Kent, Ave., County of State in the City of Grand Rapids, of Michigan, on Saturday, May 29, 1926, at eleven o'clock A. M. Eastern Standard Time, Forty Thousand Dollars ($40,000) of School Re- funding Bonds issued by the Board of Education of the District on May 17, 1926, bonds to be of the Thousand Dollars each, said One dated June denomination of 1, 1926, and payable serially Two Thou- sand Dollars on June 1st of each from 1927 to 1946, inclusive, with at 444% per annum, payable semi-annual- year interest ly, on December Ist and June tst of each year. Unconditional with the Secretary the hour of sale. sealed of the Board bids shall be filed before The District will furnish executed bonds for immediate delivery on and will furnish the opinion of Canfield, Paddock & June 1, 1926, Miller, Stone, attorneys of Detroit, Michigan, approving the legality of the bonds, the purchaser to cost of the legal opinion. pay the Each bid shall be accompanied by cer- tified check for Five be forfeited in case the bidder, the honds, shall refuse to complete the purchase. The Board reserves the to reject any or all bids. By order of the Board of MARY Education. VanBLOISs, Hundred Dollars to if awarded > right Secretary, Board of Education, 735 Bagley Avenue, Sast Grand Rapids, Michigan. May 18, 1926. Henry Smith Floral Co., Inc. 52 Monroe Ave GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173. Bell Main 17a CODY CAFETERIA Open at 7 A. M. TRY OUR BREAKFAST Eat at the Cafeteria it is Cheaper FLOYD MATHER, Mgr. COYE AWNINGS for STORE, OFFICE, HOME TENTS, COVERS, CAMP EQUIPMENT Our merchandise is backed by over Forty Years of SERVICE and EXPERIENCE. Prices and Samples sent on request. CHAS. A. COYE, Inc. Campau Ave. and Louis St. Grand Rapids, Michigan 31 FOR SALE—Bstablished shoe business, Electric machinery, fixtures, ete., com- plete. Low rent, good stand. Invoice $5,000. Other business plans. Deur’s Shoe Store, Holland, Mich. 267 IF YOU HAVE—A store that can take on a men’s clothing department, in a Michigan town of 3000 to 5000 population, we will furnish and maintain such de- partment without investment on your part, giving liberal commission on sales. Merchandise is well known and priced from $17.50, two pants, to $35, two pants. Ability and good character total require- ments. Address Hautin Co., Grand Rap- ids, Mich. 268 Fine Opening—For a hardware, also a dry goods store. New stores, rent reason- able. No competition in the neighbor- hood, and is on one of the good streets of this city. Middleton & Drummond, Grand Rapids, Mich. 26 Will Sell—Building and stock, consisting of general store and meat market. This is an old established business. Selling because of ill health. Middleton & Drum- mond, Grand Rapids, Mich. 270 WILL SELL or EXCHANGE—Farm for grocery and building. Inquire C. Jaquish, MecBrides, Mich. 271 Let me help you sell your store—Buyers waiting with cash and income property. If stock is too large, will reduce it for quicker selling. See me before listing elsewhere. R. H. Speese, 1712 Jefferson Ave., S. E., Grand Rapids, Mich. 272 For Sale—A and Sheet Metal Works in Grand Rapids, Michigan. A good opportunity for somebody. Long established, good location. Ill health eause for selling. Address No. 273, c/o Michigan Tradesman. 273 HOTEL—For sale or exchange, City Hotel, Luther, Mich. Fully equipped, now doing business. Only hotel in town. Ill health reason for selling. 274 FOR SALE OR RENT—Physician’s practice and drug store. Easy terms. Town 800 people and large farming coun- furnace try; no opposition. Reasons, seventy- eight years old and wish to. retire. Lock Box 447, Alba, Mich. 275 FOR SALE—Full store equipment, counters, tables, shelving, cases, electric fixtures, ete. Oak finish: cost $3,000.00 one year ago. Now located in Albion, Mich. Price, $600. James H. Fox, Grand tapids, Mich. 276 For Rent—Wonderfully well located store in Ionia, Mich. Available August i. Building now in construction. 100% loca- tion for any line of business. James H. Fox, Grand Rapids, Mich. 277 For Sale—Meat market, fully equipped. Price right. Owner wants to go West. Address No. 257, c/o Michigan Trades- man. 257 RESTAURANT—For Sale. First-class. Old, established business in Kalamazac, across from Michigan Central depot. Bar- gain for some one. Owner interested in another business. Inquire Sunset Res- tavrant, 452 N. Burdick St., Kalamazoo, Mich. 258 For Sale—Cigar store. Established 1903. $1,200. Good back room. Carl Cigar Store, Allegan, Mich. 262 For Sale—Owing to failing health, old established hardware store doing a pros- perous business. Only one in town. $5,000 stock. Rent reasonable. Wonderful op- portunity for the right man. Address Mores Marks, Oscoda, Mich. 264 FOR SALE—McCray refrigerator, good as new. Size: fifty-five inches long, thir- ty-two inches deep, seventy-five inches high. Will take $75. A. H. Saur & Sons, Kent City, Mich. 266 Exchange For Merchandise — Splendid eighty-acre farm, located in potato and resort section North Western Michigan. Good buildings. D. H. Hunter, Rockford, Mich. For Sale—The landmark of Ionia. On the best corner in the town. The Bailey Hotel, which is known all over the state. I have other business to take care of so I will sell very cheap. Price $7,500. Terms to suit. Rent less than $1 per room per week. Fifty rooms. The house has been kept in very good shape. For further particulars address Bert B. Baxter, Pro- prietor, Ionia, Mich. 255 Pay spot cash for clothing and furnish - ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 Jall Stones—Your bilious colic is the result; no indigestion about it. Free booklet. Avoid operations. Brazilian Remedy Co., 120 Boylston St., Room 320, 3oston, Mass. 251 FOR SALE OR RENT—A new store bulding, in a live town, 500 feet from ralroad, across the street from bank. Has electric lights and large show windows. Inquire BENJAMIN RANKENS, Hamil- ton, Mich. 24 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs. bazaar novelties, furniture. etc, LOUIS LEVINSOHN, Saginaw. Mioh. 32 The Newly. Married Clerk and the Astute Boss. Written for the Tradesman. It was in a small-town hardware store. The head clerk glanced at the boss. “I’m not so sure,’ he remarked, “that it was an accident. But if it was, the boss and I, between us, ac- cidentally hit upon as good a selling scheme as I ever saw worked.” The commercial traveler waited while the head clerk chuckled, and then waited some more while the hard- ware dealer grinned. But at last he got tired of waiting. “What's the story, anyway?” he de- manded. The clerk regained his composure. “I suppose I may as well tell you, although I suspect the joke is on me. It’s all past and gone now, though.” With this auspicious beginning, the clerk proceeded: “I was married last winter.” “Tt happens to all of us,” comment- ed the dealer, and the commercial traveler chimed in: “What, anyway, has your marriage to do with a store advertising scheme? Did you get married just to advertise the fact that newly-weds need stoves? Why not get on with the story?” “See here.” protested the clerk, “I’m telling the story. my marriage was the big event, not only in my life, but in our stove campaign. Sure it was. T’ll leave it to the boss.” And anyway, “Vou're all right,” corroborated the boss, somewhat equivocally. “But it’s your story. Go ahead, and get it off your chest.” “Well,” continued the clerk. “before I was married the boss gave me a range as a wedding present.” “He gave your wife a range, you mean,” corrected the commercial trav- eler. The clerk smiled a sheepish smile. “She does regard it as her range,” he conceded. “But, anyway, the boss gave me or my wife a range. I don’t care which he gave it to, we've got it. But that isn‘t the point. The point is that the news of the present got into the papers—one of those pre- wedding locals, you know. They gave the make of the stove, and all the pretty particulars. “I was sore at the notoriety of the thing—sore as a boil. But in time the soreness wore off. “I wasn’t away from the store very long, and when I got back people be- gan to come in and ask me, “Jim, let’s see one of those ranges the boss gave you.’ “Well, I took those people to see the ranges similar to the one the boss gave me—or gave my wife. ‘It must be a good stove,’ they’d say, ‘or the old man—I mean, the boss—would not have given it to you.’ I could tell them all about that stove. I knew more about it than anyone else. I could explain all the points which made the some- what high price necessary. I could show just how that stove worked.” “How many of those stoves did we sell, Jim?” chuckled the boss. “I’m not going to say,” retorted the head clerk. “But I know we sold a “Naturally, nnn aealy arnnscanet a ASSN RO MICHIGAN TRADESMAN lot of them. You see,” he turned to the commercial traveler, “everyone in town, practically, had read that local in the paper about me getting the stove. Or my wife getting it. I guess they argued, ‘This fellow, Jim, knows a good stove when he sees one. His boss wouldn’t have the nerve to give him anything but the best.’ So they jumped at the conclusion that the stove I got was the best, whether it was or not. And they came to ask me about it They weren’t so far wrong, either,” commented the clerk. “The stove surely was a good one. It is giving us fine satisfaction, and I guess it is doing the same for all those we sold it to. “But it was this advertising I started in to tell you about. Did you hear of such a business-getter as that newspaper local? We never thought of it as an advertisement, but it surely worked that way. And the best of it is. its effect will probably be lasting, for those people who bought the stove because I got one given to me will tell their friends they have the best range to be had. They’ll tell them how they came to get it; then their friends wil come and ask for a similar stove.” Victor Lauriston. ——— <--> Memorial Day Should Be a Sacred Anniversary. Grandville, May 25—Memories of long ago come swarming into the hearts and souls of the old veterans when they recall the days of that war which wrenched the Nation from cen- ter to circumference. The long four years of struggle, the final fall of Lee at Appomattox. / That ninth of April was a glad day for all America, not leaving out the Southern half of our country, for on that dav human slavery on the Ameri- can continent went down forever and the sorrowing South learned to accept the decision of the sword as altogether for the best. a Memorial dav was originated for the decorating with flags and flowers our dead soldiers who fell for country and flag in the days of the Civil War. It was not imagined then that other wars would soon come, in which the heart of America would be as fully interested as in that strife to save the Union in- tact as bequeathed to us from the grandsires of the Revolution. The Spanish war, followed a few years later by the war with Germany, has left us a heritage rich in memories, and the graves of those heroes of more modern wars are as dear to us as were those of the sixties. America has never hesitated when the Nation called for soldiers to protect her honor and good name. Equal with those who followed Grant, Sherman and Sheridan through fire and blood are these later boys who wore their country’s khaki instead of the old time Union blue, and who, un- der Pershing. met the enemy and gave him a full dose of Yankee lead and iron. The graves of these later heroes for the flag come in for our tender re- membrance with wreaths from the woods and flowers born under glass, until every hillock which covers one of America’s soldier dead is swathed in bloom. Every mother who lost a bov in the kaiser’s war and whose grave is un- known will turn with an added heart throb toward that unknown soldier's grave at Arlington and sav in her heart that here lies the dear son she has lost. : : The little copper button is a remind- er of the old days when civil war was with us, and every home, both North and South, was girded in mourning for ever the fallen brave. The boys in khaki may have a badge which has come to be as sacred as this little comrade but- ton of the older war; if so I have not seen it. Comradeships made over there under a foreign sky were as strong aS any in other wars and the Spanish conflict has its heroes and its memories. One young soldier of that older war, who fell down South, was returned to his Northern home on the Nation’s birthday. Instead of a celebration, the solemn notes of the funeral dirge went out on that Fourth of July, 1864, and beneath the sod of his home town l'es buried the remains of as brave a lad as ever wore the uniform of his coun- try. We recall these scenes of that time. as do the many sorrowing home folks of to-day when they think of the great rush of American manhood to resent the insults and murders of that Ger- many which has brought so much of sorrow and suffering into this world of ours. O heroes of the G. A. R., O veterans of the iine! Accept this day, so dear to you, This little wreath of mine. Though you may never hear again The stirring battle drum. Your gallant deeds the land will crown A thousand years to come. Such is the feeling that fills the hearts of the American people for those brave men and true who fought their country’s battles when such devotion to dutv saved the Nation, one and in- divisible. That story is an ep’c as sweet and glorious as any recorded on the pages of either ancient or modern history. When America forgets her soldier dead who fell in line of duty from colonial davs down through the years thrilling with civil war, Spanish war, the kaiser’s war, then we as a Nation are on the down grade to inglorious extinction. That day, let us believe, is a long wav off, despite the platitudes and cowardly whimperings of pacifists in different parts of the country. Old Timer. —_——_—_—-—--a>—_— Preliminary Programme For Mackinac Island Convention. Lansing, May 25—It is now six weeks before the date of our annual convention and some changes may oc- cur. Naturally the arrangement of the numbers on the program will be changed. We would like to have our members look this tentative program over and make suggestions. By care- ful analysis you will observe that the committee attempted to make a good all-round program touching the differ- ent topics of interest to retailers. Co-operation for Honest Advertising —Kenneth Barnard, Manager Better Business Bureau, Detroit. Credits and Personal Experiences— W. L. Kirby, Manager Lansing Credit Exchange, Lansing. Standardization of Sizes—Viewpoint of the Manufacturer, Roy A. Chenev, Secretary Associated Knit Underwear oo of America, Utica, N. Michigan as a Resort State—Hon. Tohn A. Doelle, Executive Secretary Michigan Real Estate Association, Lansing. (Incidentally Mr. Doelle will speak of the retailers interest in the St. Lawrence Waterway.) Things to be accomplished by Co- operation—Joseph C. Grant, President Joseph C. Grant Co., Battle Creek. The Safeguarding of our Business— Charles N. Hoag, Office Manager J. R. Jones’ Sons & Co., Kalamazoo. Problems in Business Research— Prof. Carl N. Schmalz, Associate Professor Retail Store Management, Ann Arbor. Mental Attitude of the Morton Hardy, Manager Business Institute, Lansing. The Merchant of the Future—H. S. Ames, Merchandise Manager of the Rike-Kumler Co., Dayton, Ohio. Some Suggestions for Bigger Profits —F. J. Nichols, Merchants Service, Sale—Ravy Michigan May 26, 1926 National Cash Register Co., Dayton, Ohio. : Retail Merchants Problems in 1926— Ernest C. Hastings, President Cald- well Store, Inc., Washington, Pa. A Half Dozen Interesting Problems —. H. O’Toole, Merchandise Manager Dancer-Brogan Co., Lansing. | In addition to the above topics and assignments which have already been agreed upon we hope to have an ad- dress by Donald S. Gilmore, of Gil- more Brothers, Kalamazoo, discussing their “Stock Control System” as print- ed on Page 26 of the May Bulletin of the National Retail Dry Goods As- sociation. Mr. Gilmore has not as vet consented to act in this capacity. We hope he will. Announcement later. We also expect that a representative of the Chicago Association of Com- merce will be present. Naturally his topic will coincide somewhat with the address by Mr. Doelle. We also expect to have with us R. S. Hudson, head of the Department of Simplified Practice of the Department of Commerce of Washington, D. C. If Mr. Hudson accepts our invitation, his discussion will naturally follow that by Mr. Cheney. Our former President, J. C. Toeller, has consented to act as the chairman of the evening banquet program and will. conduct the question ‘box and round table discussions. Think up your questions and send them in to Mr. Toeller ahead of time, so tnat he may assign them to persons who will be present whom he believes are capable of giving thorough answers. This does not necessarily eliminate the question box idea, but impromptu answers to impromptu questions are sometimes unsatisfactory. The present week will be spent with the Secretary-Treasurer of our insur- ance company, John DeHoog in the Eastern half of the Upper Peninsula, telling the merchants about the b‘’ convention we will have at Mackinac Island, July 6 and 7, and also telling them about the amount of money they can save on their fire insurance. Jason E. Hammond. Mer. Mich. Retail Dry Goods Ass'n. 2... Life has a way we never quite can catch. Thousands of men and women were thrilled when Bobby Leach ‘n his steel barrel a few years ago went over Niagara Falls safely, as well as later when he dared Whirlpool Rapids in the same way. And many more had watched him since as he dropped from great heights and airplanes with a parachute, for he traveled far and wide in seeking new scenes to r'sk his life and furnish sensational moments for morbid multitudes. No exploit was too dangerous for him, no chance too desperate, and he came through unharmed so often that he seemed immune from death in a violent way. Then, a small piece of orange peel, carelessly dropped on the sidewalk, ended a life that had been spent in recklessly defying death. And in this anti-climax his end was even more dramatic and ironical than he could have imagined. ——_»+2>—___ As It Looked To the Boy. Little Johnny, a city boy country for the first time, milking of a cow. “Now you know where the milk comes from, don’t you?” he was asked. “Sure,” replied Johnny. “You give her some breakfast food and water and then drain her crankcase.” oo - To come out all right, go to it with both feet—and both your head and heart. in the saw the