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pan cout Year GRAND RAPIDS, WEDNE SD. LY, AUGUST 4, 1926 Number 2237
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BEC O259 DD ECR_VS FOO. COO S8 GEO GOD ECO. GW COD OS GOO) CORO.) COO.) CRD SIDI COD O_ OG
P-F RSS
ESTERDAY is a dream and to-morrow
is a vision, but to-day well lived makes
every yesterday a dream of happiness and
every to-morrow a vision of hope. Look
| , well, therefore, to this day. Such is the
salutation of the dawn.
|
i
” eee
Ww EDO AP COTO COP ORV LAR OLANK
Cemueetin cn
The canning season has started, and
there will be an immediate increase in
the demand for Parowax. If you have
not already ordered your supply, do so
1 now, so that you will be ready to meet
the demand.
Every year there is a large increase in
the demand for Parowax for the seal-
ing of jams, jellies and preserves.
Housewives have learned that pre-
serves which are sealed with Parowax
never ferment or mold. Parowax
P @ ro CYGQX = for the canning season
Standard Oil Company
[Indiana]
seals the fruit flavor in, and keeps the
molds and ferments out.
Parowax is also used in the laundry as
an aid tosoap. A quarter of a cake of
Parowax, shaved into the boiler with
the usual amount of soap, loosens the
dirt in the clothes and saves rubbing.
Parowax will pay you a good profit. |
Display it on your counter, so the
housewives will know that you handle
ed
—
ser
See eae
SPB LEDS
Forty-fourth Year
GRAND RAPIDS, WEDNESDAY, AUGUST 4, 1926
Number 2237
MICHIGAN TRADESMAN
(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each issue Complete in Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly By
TRADESMAN COMPANY
Grand Rapids
B®. A. STOWE, Editor.
Subscription Price.
Three dollars per year, if paid strictly
in advance.
Four dollars per year, if not paid in
advance.
Canadian subscription, $4.04 per year,
payable invariably in advance.
Sample copies 10 cents each.
Extra copies of current issues, 10 cents;
issues @ month or more o!d, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.
Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.
OLD GRANNY IN GUMPY MOOD
With its flair for digging up discus-
sions which just suit the taste of its
readers, the Atlantic Monthly has now
presented to them a teasing article
called, ironically, “Home!” It presents
the sins of American habit which strike
an American returning after long resi-
dence abroad.
The writer indicts us as being noise
crazy, and heaven knows that he is
accurate when he compares advanta-
geously the quiet of a Piccadilly bed-
room to that of any resting place in
any American city. He says that we
try to standardize our lives and dress;
that we do inconceivably grotesque
things like barring Lady Cathcart; that
we legislate on the teaching of history
and evolution; that our country peo-
ple are no longer living simple lives;
that we make and spend too much
money; that our young people “pet”;
that crime is rampant, and so on.
Most of the statements which this
homecomer makes are accurate. Yet
they are really far less true than they
seem, because they take form from
their entire sympathy with the point
of view of their readers. That is, they
present, with some irritability, the
wishes of a rather nice, fastidious, old-
fashioned conservatism. They hardly
preserve that sense of proportion which
a detached ‘mind must have.
For instance, the quiet of a Picca-
dilly bedroom is utterly desirable, Yet
it is hardly fair to slip easily by the
fact that there was no running water
in the entire suite. American cities
may be afflicted with the curse of a
nosy transportation system, but they
can offer plumbing comforts such as
no other non-American city can even
approach.
In the same way, many of us acquir-
ed a mischievous pleasure over the
Cathcart incident for the very reason
that the Homecomer condemns it. We
knew that it was wholly American,
that it could not possibly happen any-
where else and that it could not fail
to make Europe “mad”, as did the de-
lightful Yankee queries of Mark Twain
in “Innocents Abroad.”
The irony of the Atlantic’s article
lies in the fact that its author is un-
consciously committing almost: the
greatest of the sins for which he in-
dicts us. He is trying to standardize
nations, just as he says we are trying
to standardize individuals.
He would have us live in quiet, just
as Piccadlly does, giving up a_ habit
of bustling noise that may be hateful
but is our own. He would have our
country folk turn into a contented
English peasantry. He would not per-
mit the carpenter the finely courag-
eous adventure of buying a new auto-
mobile. He would put Flaming Youth
back into the fetters of Victorianism.
In short, this homecoming gentle-
man, if given half a chance, would at
once be a Puritan reformer and stand-
ardizer in the most orthodox American
fashion. He might benefit, it seems
to us, by extending his stay in Eng-
With further quiet on Picca-
dilly, he might eventually absorb some-
thing of the very real, if somewhat
condescending, tolerance of the Eng-
lishman.
land.
CANNED FOODS QUIET.
While an occasional item is causing
buying interest, the general line of
staples is in routine demand and is apt
to be so until fall, when retailers be-
gin to add to their stocks. So far that
interest has been less than normal and
wholesale grocers have been slow to
anticipate their needs in many of the
volume canned food packs.
Buyers have no keen interest in spot
stocks beyond covering obvious short-
ages and find it necessary to interview
sellers at certain hours daily or on
specified days. They are more inter-
ested in specific offerings for prompt
delivery than for the general line.
The decline in Alaska salmon prices
after new pack prices were named has
tended to limit buying until the market
Reds
have been taken as there is always a
smaller pack than of pinks. The lat-
ter promise to be in liberal supply and
has become more. stabilized.
many factors think that they may do
better than $1.35 Coast if they wait
a while. There has been little or no
buying of Maine sardines after the re-
cent advance as the trade stocked up
at the old basis for shipment from
the factory before the end of July.
Shrimp, tuna and other packs are in
seasonable jobbing demand.
Worth while buying interest in new
pack major vegetables is lacking. Peas
are being taken more liberally than
corn or tomatoes, as in fact the last
two named are in nominal demand,
The pea pack is reaching its end and
while known to be shorter than the
last two years there is no knowledge
as to what the output will be any more
than there is as to the extent of the
carryover.
TOO MUCH PERSONALITY.
Of the numerous reasons. advanced
to explain the overwhelming prefer
ence for men over women as_ radio
announcers one is of special signifi
cance. A woman's voice on the radio,
it is suggested, has too much personal-
ity. If the audience could see the
owner of the vibrant tones it might be
delighted, but it doesn’t care for the
colorful vo‘ce floating through the air
like a ghost. The possibility of too
much personality is unthinkable. If
there can be too much of this supreme
human quality for the radio, then the
radio has a very decided limitation.
To some extent the moving picture is
in the same category. Thus the stage
retains a unique advantage over its
new and lusty rivals, for it is the
home of personality. Nor is it easy
to see how it can be dispossessed of
this advantage by any second-hand or
long-range method of appeal, however
interesting that appeal may be in
other respects.
eee ee
There are increas‘ng evi-
dences that this country is assuming a
steadily
position of leadership in arch‘tecture.
The most significant indication is that
relatively few Amer'‘can students of
architecture now go to the Ecole des
Beaux Arts in Paris. France is send-
ing her students to America to observe
and draw inspiration from our archi-
tectural progress. Authorities in
France are
architectural
French
country.
credited architectural schools here, and
not a few colleges have come to real-
ize that applied art is a cultural neces-
considering a_ plan of
which
study in this
scholarsh‘ps by
students may
There are twenty-two ac-
sity and are introducing architecture
into their curricula. Here is one of
the strongest indications of a change
Materialism in
construction is giving way to the influ-
ence of art. France recognizes that the
standard of excellence in architecture
is always predicated upon the standard
of national appreciation.
|e
of Utah believes
Americans should not visit France un-
in national tendency.
Senator Smoot
less and until the French people show
proper courtesy to this country’s tour-
ists. In his opinion, a people that
spend $500,000,000 a year in France
ought not be insulted, and as for the
Senator himself, he will not set foot
in France until there is a change in
French feeling. Senator Reed of
Pennsylvania has gone even farther
in advocating a boycott of France by
American travelers. Such talk has
had little or no effect. Recently, on a
single day, about 9000 Americans sail-
ed for the Old World. Nor should it
have any effect. The French people
are now alive to the danger of such
outbursts as those of a few weeks ago
aganst Americans. In fact, they are
rather ashamed of them Counter
resentment to such folly on this side
will merely stir more resentment and
mere trouble on the other.
When
it is eaten by an American. his 1s
of New York
chefs as they see their art'stic gastro
When is a meal not a meal?
evidently the feeling
nomic creations treated as so much
mere food. To bolt a dish is like be
stowing a hasty look upon a picture
or a statue. It isn’t fair to either the
artist or the consumer. Not the eating
but the manner of the eating is what
counts. Why should a chef spend his
talents upon a meal which ‘s devoured
rather than absorbed with leisurely ap-
preciation of its appeal to the con-
noisseur? The answer to this ques-
tion 1s disturbing the chefs not a little.
for continued lack of intelligent crit’
cism is enough to kill any art, even the
art of cuisine. If we are ever going
to make culture hum, as we used to
assure foreign observers we intended
to, we might as well begin at our next
meal.
een ie
Even scholarship loses some of its
What could
be more “human” than a_ barbecue
austerity in the summer.
prepared by professors and served on
the campus for the delectation of their
students? If this isn’t bringing life
and learning together, it would be in-
teresting to know what would be. The
episode, which was staged by New York
University, may or may not be copied
elsewhere — Kentucky colleges, one
would think, would hasten to repro-
duce it, unless barbecues are an old
story with them, as with their poli-
ticians. But the particular form taken
by this summer-school humanization of
learning is of minor importance. Let
every college or university dvelop its
own individual way of showing that
hectic weather only increases’ the
thirst for knowledge.
Esperanto has held its own for nearly
thirty years among the many attempts
to devise an international language and
questionably maintains the lead in its
own especial field. But its progress
hardly justifies the demand for its ad-
mission to the public schools as a sup-
plemental tongue for all pupils. The
enthusiasts for Esperanto are strong in
their optimism regarding its spread and
its usefuness; but it has an uphill road
to travel before it can claim an es-
tablished place among the languages of
the world.
2
MICHIGAN TRADESMAN
August 4, 1926
IN THE REALM OF RASCALITY.
Cheats and Swindles Which Merchants
Should Avoid.
Beware the enterprising gentlemen
who offer lots at Muscle Shoals for
amounts running as high as $7,500.
The lots, as it happens, are assessed at
only $40. To some victims, although
doubtless very few, the sting of the
deception will lose part of its sharp-
ness in their admiration of the crea-
tive imagination of the exaggerating
salesmen. To transform a hamlet of
forty-two voters into a city of vague
but grow'ng proportions is not a feat
that would occur to everybody. Their
success is definite evidence of the im-
pression that Muscle Shoals has made
upon the mind of the average Ameri-
can. If anything had been lacking in
impressiveness, it would have been
supplied by Henry ford’s bids for the
place. No wonder people fell for the
chance to invest in a bit of ground at
Muscle Shoals. How could anybody
go wrong in buying a lot in a com-
munity which was coveted by the De-
troit magician?
Edward H.
broker, sold
Mayes, an_ individual
some property of the
Meyering and Hopwood Land Co.
with guarantees of re-sale in a short
period of time with a large profit to
the buyer. Unfortunately for Mayes
some of the guarantees were in writ-
ing and signed by Mayes himself. All
the parties in the transaction were re-
quested to walk chalk, and upon learn-
ing the facts the Meyering & Hop-
wood Land Co., promptly made full
restitution, including the commission
which it had paid Mayes on the sale
of the property. Mayes did not ap-
pear at the conference nor at the sub-
sequent hearing before the Michigan
Securities Commission at which time
he was cited to show cause why his
license should not be revoked.
The Greater Muskegon Chamber of
Commerce sends out a warning notice
against a man named R. A. Snyder,
who opened a real estate “investment”
office in Muskegon, operated a few
days, and left. He is said to have
passed many bad checks through the
State.
A. A. Baffetti, propr‘etor of the late
Baffetti Vulvanizing System, has left
Detroit, according to students’ reports.
Baffetti was convicted in Recorders
Court for violating the State Advertis-
ing Law. The case was tried for the
State by Assistant Prosecutor Dun-
can McCrea, before Judge Boyne. Be-
fore sentence could be imposed, Baf-
fetti had d‘sappeared.
Baffetti’s offense run-
ning advertisements for men to oper-
ate vulcanizing plants. His plan was
to charge $75 for the “training course,”
which sum was to be returned when
the student took over a vulcanizing
station for Baffetti. Qualificat‘on for
taking over the station required the
surety bond, under
which insurance companies
would not accept as they made the
bond almost certain of forfeiture.
Hence the student failed to “qualify”
and of course Baffetti kept the money.
consisted in
filing of a pro-
visions
Since the Tradesman’s report on the
Teapot Land and Oil Co., two ad-
ditional circulars have come to light,
both of which depict the company’s
holdings as in the center of a teapot
drawn about them. No holdings, how-
ever, in spite of the misrepresenta-
tions contained in advertising matter,
were within Teapot Dome. One of
the circulars contains photostatic let-
ters from various prominent Detroiters
and residents of Michigan, each of
which purports to endorse the scheme,
and one of which descr‘bes the project
as “safe and sound as the rock of
Gibraltar.” State Senator E. J. Curts,
in charge of state sales for the com-
pany, is reported to have retired from
the brokerage business.
The alleged First Investment Sav-
ings Bank, of Detroit, operating under
the direction of John S. Langley, as
President, and defendant’ in a quo
warranto suit instituted by the State
of Michigan, has, it develops, been
employing lottery lure to get new ac-
counts.
Prospective “depositors” were given
cards on which it was represented that
a drawing would be held and the lucky
“winner” would be given a set of dish-
es. In many, if not all, cases these
prospects were declared winners, and
with this as an additional incentive,
opened “accounts.” In many cases
the dishes promised were not delivered
and complaints continue to be receiv-
ed that depositors are unable to with-
draw their money.
Meanwhile, on motion of local at-
torneys representing several depositors
Circuit Judge George P. Codd has ap-
pointed Oscar Riopelle, attorney for
the First Investment Savings Bank, as
receiver. Up to the time of going to
press, Mr. Riopelle has not qualified,
nor have audits of the company’s af-
fairs, promised by Langley, come to
light.
Although the Court has enjoined
Langley and the First Investment Sav-
ings Bank from disposal of its assets,
it is reported to the Bureau that new
“accounts” are being solicited. Lang-
ley is still under indictment at Galena,
Illinois, for selling stock in the now
defunct Great Lakes Finance Corpora-
tion, allegedly in violation of the laws
of that state.
2+.
Even die-hard supporters of the Irish
Republic are having to restate their
position, as the process is elegantly
termed. Eamonn de Valera announces
his recognition of the fact that the
phantom republic is just that. The
only hope he sees is in the election of
Trish Republicans to the Free State
Parliament, there to work “without
compromise and without commitment
for the complete independence of Ire-
land.” This policy does not suit Mary
MacSwiney and her followers, who are
sure that the republic lives—some-
where. Miss MacSwiney virtually
concedes its phantom character, how-
ever, when she declares that the Irish
people have reverted to a condition of
cowardice and slavery. These are
harsh words, but their utterance is an
admission that the Irish Republic is a
rhetorical expression. It is the Irish
Free State that lives.
Dealers everywhere
are profiting by this
increase in coffee sales
Nearly 300% increase in
less than five years!
Steadily, irresistible—the
growth in demand for this
one coffee is making new
records.
Already for many vears
the largest selling high
grade coffee in the world,
Maxwell House Coffee has
shown an amaz-
ing growth in
the last few
years.
It has a rec-
ord of helping
dealers to build new business
that is clearly unequalled.
The largest advertising
‘ampaign ever put behind
any coffee is supporting
Maxwell House.
Put Maxwell House Cof-
fee in your windows and
take advantage of the big
opportunity it offers. We
will supply attractive dis-
play material free.
Cheek-Neal Coffee Com-
pany, Nashville, Houston,
Jacksonville, | Richmond,
New York, Los Angeles.
“Good to the last drop”’
MAXWELL HouseE CorFEE
Topay —Americas lareest selling high grade coffee
Md
WEY et
i
——
cy 1926 2: Co:
The Grape-Nuts
Salesman’s method of mak-
ing consumer sales in the
dealer’s store makes a big-
ger percentage of perma-
nent customers and repeat
orders for the dealer---and
the wholesaler profits, too!
.
deat saab asus ns
Te ee
aS
August 4, 1926
Proceedings of the Grand Rapids
Bankruptcy Court.
Grand Rapids, July 29—-We have to-day
received the schedules, order of reference
and adjudication in the matter of Merle
P. Gamber, Bankrupt No. 2968. The mat-
ter has been referred to Charles B. Blair
as referee in bankruptcy. The bankrupt
is a resident of Grand Rapids and his
occupation is that of a laborer. The
schedules show assets of $100, of which
the full interest is claimed as exempt,
with liabilities of $12,485.74. ‘The court
has written for funds, and upon receipt
of the same, the first meeting of cred-
itors will be called and note of the same
made herein. The list of creditors of
said bankrupt are as follows:
Shank Storage Co., Grand Rapids $ 35.00
Nellie Kenedy, Iowa City, Iowa __ 100.00
Klingman Furn. Co., Grand Rapids 171.00
Heyman & Co., Grand Rapids ___. 225.00
Hesge's, Grand Rapids ______ . 42.56
Thomas Nelson & Sons, New York 97.50
Dood Meade & Co., New York 3 100.00
Ineyelopedia Britanica, New York 45.00
Grinnell Bros., Grand Rapids - 600.00
Dr. L. E. Sevey, Grand Kapids 10.00
P. &. Collier & Son, St. Louis, Mo.
Nelson & Bowen, lowa City, Ia. 35.83
Triangle Auto Supply Co., Iowa
City, lowa 24.75
Bremer's, lowa City, lowa . 62,00
C. i. Anderson, Cedar Rapids, Ia. 561.50
Carl Stach, lowa City, Iowa 13.55
Spencer’s Harmony Hall, Iowa City 55.00
Williams lowa Supply, lowa City 41
Dr. H. M. Blackburn, Grand Rapids [2.00
Drs. Grand & Huizenga, Grand R. 1
Butterworth Hospital, Grand Rap. 11
Paul Steketee & Sons, Grand Rap. 60.56
Deneckes, Cedar Rapids, Iowa __ 60.88
Prank J. Wicks, Jowa City oe bse
W. A. Gay é& Co., lowa City ne 11.90
Lb. D. Sibert, Chicago i bea OOO
Whetstone Drug Co., Iowa City __ 15.62
Smiths Cafe, lowa City : 8.50
Rowe Hotel, Grand Rapids ue ae oS
Rieses Book Store, Iowa City 10.40
McHugh Postema Bootery, Grand
Rapids : 7.50
Boston Store, Grand Rapids 103.15
Oscar Levy, Grand Rapids 103.00
Daane & Witttrs, Grand Rapids 30.94
Johnson County Bank, lowa City 10.00
Dr. ‘Horac J. Beal, Grand Rapids 2.00
Dr 1B. 7, Cerbus; Grand Rapids __ 6.00
Dr. L. C. Bush, Grand Rapids 100.00
Dr. John R. Rogers, Grand Rapids 50.00
Dr. V. M. Moore, Grand Rapids __ 10.00
Dr. O. H. Gillett, Grand Rapids 8.00
Dr. W. L. Dixon, Grand Rapids 3.00
Raymer’s Book Store, Grand Rapids — 16.00
Houseman & Jones, Grand Rapids 6.00
Jordan & Jordan, Grand Rapids 6.00
White & White Pharmacy, Grand
Rapids 10.00
Tower & Co., Muskegon 19.00
W. D. Hardy & Co., Muskegon
Krantheim Jewelry Co., Muskegon 10.50
Herkner’s Jewelry Co., Grand R. 10.00
New Republic Pub. Co., New York 6.00
Honalid Press Co.. New York i T.00
G. B. Tuxbury Agcey., Muskegon 180.00
Eberhard’s Grocery, Grand Rapids 7.00
Ingalls Swisher, Iowa City _- 40.00
Mrs. Earl Bigham, Stanton 3,500.00
Mrs. W. P. Gamber, Grand Rap. 3,500.00
W: U: Vel. Co., Grand Rapids - 4.50
Kent State Bank, Grand Rapids —_ 204.50
John J. Ferringa. Grand Rapids __ 3.70
Jandorff's, Grand Rapids Sees 4.90
Pirst Wat. Bank towa City __._. 245.00
Johnson County Savings Bank,
ROW CIty or 46.00
Dr Geo. ©, Albright, lowa City _- 408.00
Goo. scanion. lows City oo 198.00
Iowa City Battery & Electric Shop,
lowa City See So aS ao
Smith Motor Co., Iowa City _. 180.00
Galewood Wyoming State Bank,
ane maps 2. Ca
G. R. Savings Bank, Grand Rapids 54.00
Paul Cholette, Grand Rapids nao. 00
KX. D, Bosworth, Battle Creek _ 138.00
White Burn. Co., lowa City _-_ . 220.00
Mercy Hospital, lowa City 118.00
Hannish & Krussman, Grand Rap. 12.50
July 29. We have today received the
schedules, order of reference and adjudi-
cation in the matter of Leonard Van
Singel, Bankrupt No. 2969. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The bankrupt is
a resident of Grand Rapids, and his oc-
cupation is that of a laborer. The sched-
ules show assets of $250 of which the
full interest is claimed as exempt, with
liabilities of $542.57. The court has writ-
ten for funds, and upon receipt of the
same, the first meeting of creditors will
be called, and note of the same made
herein. The list of the creditors of said
bankrupt are as follows:
Harry J. Broomhall, Kalamazoo >
Val. Blatz Brewing Co., Milwaukee $.90
KKelley Ice Cream Co., Grand Rapids 100.00
Woodhouse Co., Grand Rapids 5
July 29. We have to-day received the
schedules, order of reference and adjudi-
cation in the matter of Carl Broon,
doing busines as Central Shoe Store, and
also known as Carl Brown, Bankrupt No,
2970. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Kalamazoo,
and his occupation is that of a clerk.
The schedules show assets of $1,750 held
by the bankrupt and his wife which is
claimed as exempt, with liabilities of
$1,860.81. The court has written for
S eauiishatecnak uname
MICHIGAN TRADESMAN
funds, and upon receipt of the same, the
first meeting of creditors will be called
and note of the same made herein. The
list of creditors of said bankrupt are as
fo.lows:
Kalamazoo Loan Co.,
Home Furnishing Co., 25
Ainsworth Shoe Co., Toledo ______ 186.23
H. Brandt & Sons, Chicago __ 162.35
Herold-Bertsch Shoe Co., Grand R. 244.05
Kalamazoo $297.11
Kalamazoo 110.25
Cambridge Rubber Sales Corp.,
Chicge¢ . 57.00
Central Shoe Co., St. Louis, Mo. 210.00
Faultless Silk Hosiery Corp.,
Washineton, Di Cais Eb
Field Electric Shop, Kalamazoo __ 88.60
Hoosier Shoe Co., Coldwater 192.20
Mann & Longini Shoe Co., Cin-
Chomath Se OO Te
Marion Rubber Co., Marion, Ind. 24.40
Phoenix Shoe Mfg. Co., Milwaukee 50.00
E. G. Shawaker Co., Toledo _____ 10.41
Simmons Boot & Shoe Co., Toledo 48.71
Tomahawk Shoe Co., Tomahawk,
Wise Oe ee | Ogg
July 29. We have to-day received the
schedules, order of reference and adjudi-
cation in the matter of Perey Fritz,
Bankrupt No. 2971. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedules show
assets of none with liabilities of $457.82.
The court has written for funds, and
upon receipt of the same, the first meet-
ing of creditors will be ca.led, and note
of the same mad herein. The list of
creditors of said bankrupt are as follows:
Liberal Clothing Co., Grand Rapids $ 4.53
Prange Family Store, Grand Rapids 30.05
Riverview Furn. Store, Grand Rap. 23.50
J.P. Dooge, Grand Rapids _- = G00
i. G. Curry, Grand Rapids 15.00
Anderson Bros., Grand Rapids ____ 8.60
Guy Hagenbaugh, Grand Rapids__ 5.50
Consumers Market Co., Grand Rap. 54.00
Burton A, Springs, Grand Rapids 25.00
Cecil Geer, Grand Rapids... 2
Frank Fraught, Grand Rapids ____ 11.00
D. J. Shafer, Grand Rapids 98.87
©. Geelhoed, Grand Rapids oo E200
Dr. Moen, Grand Rapids - 5.00
Dr. Khenstecker, Grand Rapids 10.60
Dr. Alden Wil.iams, Grand Rapids 4.00
Republic Garage, Grand Rapids _ 6.8%
Van't Hof & Blak, Grand Rapids
Exide Battery Shop, Grand Rapids 8.00
Mrs. MeDonald, Grand Rapids / Z.f
Dr. M. S. Ballard, Grand Rapids
Kd, P. Gillett, Grand Rapids . 23.00
National Clothing Co., Grand Rap. 6.00
Sign Gonon, Graad Rapids 3.00
Hartman Furn. Co., Chicago 39.45
——_+2-.>___
Irith Grade Produce More Carefully.
Dublin, Ireland, July 30--The care-
lessness of Irish exporters of eggs and
butter has in the past resulted in a de-
prec‘ation of Irish produce on the
British markets. Taking a lesson from
Denmark, the Irish government has
passed legislation enforcing standard-
ization of packing and grading of eggs,
cleanliness and care in the manufac-
ture of butter, and the use of efficient
and up-to-date machinery.
The result is a decided improvement
in the quality of the shipments now
reaching the British market and a
corresponding increase in price. With
better marketing arrangements—if the
leaders were to follow the lead of New
Zealand, Australia and other countries
where export control boards have been
formed—Irish produce would, on ac-
count of its freshness and purity, top
the British market. The Irish farmer
has at his door an immense consuming
center, which he would do well to de-
velop judiciously.
—_>-+____
End All Meals With Fruit. _
London, July 30—Sir Harry Baldwin
the King’s dentist, says that in animal
tissues the great store of vitamins is
in the internal organs, particularly in
the liver. Muscle meats contain but
little. Lhe same is true in nearly all
fish. Even carnivorous animals in
captivity cannot subsist healthily on
muscle meat alone.
"Bor many yeats,’ he says, ‘‘the
lions in the London zoo were fed on
horse flesh. The voung lions suffered
alwavs from cleft palate, and were so
crippled by rickets that they were use-
less. Later on, when they were given
whole rabbits and other small animals,
and, therefore, had the benefit of con-
suming the internal organs, they de-
veloped perfectly, and no longer had
cleft palates nor rickets.”
Sir Harry’s advice is, “Finish all
meals with fruit. A dessert of sweet
biscuits or chocolates is the worst that
can be devised.”
[|
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4
MICHIGAN TRADESMAN
August 4, 1926
MOVEMENTS OF MERCHANTS.
Holland—M. J. Fokkert succeeds
James Van Ry in the grocery business.
Walloon Lake— C. B. Lott succeeds
W. H. Wilson in the grocery business.
Martin — Roy Chapman _ succeeds
Gert Noustrand in the grocery busi-
ness.
Interlochen—R. J. Beidler succeeds
Bruce Cole in the grocery and con-
fectionery business.
Grand Rapids—The Paint & Glass
Co., has changed its name to the Fur-
niture City Paint & Glass Co.
Mt. Pleasant—The Chatterton Ele-
vator Co. has changed its named to
the Mt. Pleasant Produce Co.
Coloma—The Southern Michigan
Products Co. has been organized to
deal in cider, vinegar, pickles and farm
produce.
Iron Mountain—The Triangle Ser-
vice Co., auto accessories, gasoline,
etc., has increased its capital stock
from $6,000 to $20,000.
Martin—Vander “Molen’s Grocery
has sold its stock and store fixtures to
C. Pierce & Son, of this place, who
took possession Aug. 2.
Detroit—The General Necessities
Corporation, 2457 Grand River avenue,
has increased its capital stock from
$5,000,000 to $6,000,000.
Lansing—The Robert Grieve Tire
Co., 407 West Lenawee street, has
been incorporated with an authorized
capital stock of $1,000, all of which
has been subscribed and paid in in
cash.
Red Jacket—The Keckonen Hard-
ware Co., has merged its business into
a stock company under the same style,
with an authorized capital stock of
$20,000, $10,000 of which has been
subscribed and paid in in cash.
Battle Creek—Boyd Redner, 83 years
old, well known Dowagiac merchant
and former wholesale grocer in this
city, is dead. The body will be brought
to this city for burial Thursday. The
deceased was well known in State gro-
cery circles.
Detroit—Worthmore Dresses, Inc.,
1119 Farmer street, has been incor-
porated to conduct a retail business,
dealing ‘n garments for women, with
an authorized capital stock of $10,000,
all of which has been subscribed and
£5,000 paid in in cash.
Detroit—Stark Hickey, Inc., 8926
Grand River avenue, has been incor-
porated to deal in automobiles, aces-
sories, parts, etc.. and to conduct a
retail store, with an authorized capital
stock of $25,000, all of which has been
subscribed and paid in in cash.
Detroit—Alex Goldsmith has merg-
ed his fruits and produce business into
a stock company under the style of
Alex Goldsmith & Co., 2607 Russell
street, with an authorized capital stock
of $5,000, all of which has been sub-
scribed and paid in ‘n property.
Three Rivers—Edward J. Buys,
dealer in clothing, has merged his
business into a stock company under
the stvle of E. J. Buys, Inc., 143 St.
Joseph street. with an authorized cap-
ital stock of $20,000, all of which has
been subscribed and paid in ‘n cash.
Grand Rapids—The Van Leeuwen
Dry Goods Co., 237 Fulton street, W.,
has merged its business into a stock
company under the same style with an
authorized capital stock of $85,000, all
of which has been subscribed and paid
in, $200 in cash, and $84,800 in prop-
erty.
Escanaba—Escanaba has issued per-
mits for buildings valued at $275,000
this year. At the present time there
are seventeen buildings under con-
struction with an aggregate cost of
$257,200, according to applications on
file in the office of City Clerk Carl E.
Anderson.
Grand Rapids—The Sanitique Cor-
poration, 411 Michigan Trust building,
has been incorporated to deal in de-
tachable upholstery covers, at whole-
sale and retail, with an authorized
capital stock of $5,000, of which
amount $2,500 has been subscribed and
paid in in cash.
Manistee—Peter Friske, grocer here
for the past forty-six years, died July
28 as the result of pneumonia at the
age of 72. He was a picturesque char-
acter in the industrial section of the
city, where he built one of the first
buildings, and had long been a civic
power in the ward.
Owosso—The firm of C. Z. Robison
and Co., conducting a retail dry goods
store at 104 Washington avenue, has
filed, through its secretary, C. Z. Robi-
son, a voluntary petition for bank-
ruptcy in the U. S. Court at Bay City.
The scheduled list of liabilities is $7,-
580.20, with assets of $5,251.
Hastings—The Akme _ Corporation
has been incorporated to deal in farm
appliances, with an authorized capital
stock of $20,000 preferred and 8,000
shares at $1 per share, of which
amount $5,000 and 6,000 shares has
been subscribed and paid in, $600 in
cash and $10,400 in property.
Detroit—The Michigan & Kentucky
Coal Co., 5-208 Gen’l. Motors build-
ing, has been incorporated to conduct
a wholesale and reta‘l coal business,
with an authorized capital stock of
$30,000 preferred and 300 shares at $1
per share, of which amount $20,000 and
300 shares has been subscribed and
$20,300 paid in in cash.
Niles—Paul C. Fisher, C. Hannah
and Mrs. M. Hannah have engaged in
the drug business in the corner store
of the Four Flags Hotel under the
style of the Royal Drug Co. The
fixtures were furnished by the Hazel-
tine & Perkins Drug Co. Mr. Fisher,
who has about a dozen years’ experi-
ence ‘n other drug stores in Niles, is
manager of the business.
Kalamazoo—Charged with selling
butter under weight, Fred E. Stafford,
Galesburg creamery man, was fined
$100 and $2.50 costs in municipal
court last Thursday. The arrest was
made by Louis Strong, head of the
bureau of weights and measures at
Lansing. Stafford’s pound cartons of
butter were found to be under weight
when the inspector made an examina-
tion last week. It is the second time
the man has been arraigned on the
under weight charge.
Manufacturing Matters.
Kalamazoo — The Acme Machine
Products Co. has increased its capital
stock from $120,000 to $260,000.
Grand Ledge—The Stago Co., Inc.,
manufacturer of auto primers, has in-
creased its capital stock from $12,000
to $50,000.
Detroit—The Wolverine Name Plate
Co., Inc., 1310 Maple street, has in-
creased its capital stock from $12,000
to $25,000.
Detroit—Burr, Patterson & Co., 2301
Sixteenth street, manufacturer of
jewelry, has increased its capital stock
from $50,000 to $90,000.
Detroit — The Superior Radiator
Shield & Enameling Co., 3921 Grand
River avenue, has changed its name
to the Superior Radiator Shield Co.
Howell—The Wayne Soap Co., of
Detroit, has bought a 60 acre farm
located Northwest of Howell and will
utilize the place for factory purposes.
Detroit—The Standard Refrigerating
Co, 1806 Gratiot avenue, has been in-
corporated with an authcrized capital
stock of $15,000, all of which has been
subscribed and $12,000 paid in in cash.
Detroit—Higgins Laboratories, Inc.,
1560 Broadway, has been incorporated
to manufacture and sell beauty parlor
equipment, with an authorized capital
stock of $10,000, $3,000 of which has
been subscribed and paid in in prop-
erty.
Belleville—The Belleville Engineer-
ing Works, has been incorporated to
manufacture and sell smoke consumers
and to do a general foundry business,
with an authorized capital stock of
$30,000, $23,500 of which has been sub-
scribed and paid in in cash.
Bay City—The Kuhlman Electric
Co., manufacturer of power, distribu-
tion and street lighting transformers,
announces the establishment of a fac-
tory office at 3-260 General Motors
building, Detroit. Richard P. John-
son will have charge of this office.
Adrian—The new factory building of
the Anchor Concrete Machinery Co.
will be completed within thirty days,
while the new office building will be
occupied about Oct. 1, the executives
and sales organization of the company
then vacating Columbus, Ohio, for
their new headquarters in Adrian.
Detroit—The Annite Products, Inc.,
302 Detroit Railway & Harbor Ter-
minal Warehouse building, has been
incorporated to manufacture and dis-
tribute Annite products (soap pow-
ders) with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in, $500 in cash and
$9,500 in property.
Three Rivers—The Wells Manufac-
turing Corporation, 315 7th avenue,
has been incorporated to manufacture
and. sell electrically driven meat saws
and other meat market supplies, with
an authorized capital stock of $10,000,
cf which amount $5,1010 has been sub-
scribed, po75 paid in in cash and $4,-
225 in property.
Lansing—Every member of the Lan-
- sing Real Estate board canvassed to
purchase stock in the Hunt Showcase
Co., which Lansing interests are try-
‘ng to move from Detroit to Lansing,
hought some of the securities, accord-
ing to the Chamber of Commerce com-
mittee backing the stock solicitation.
Capital stock to be sold totals $300,-
000, part of which will be taken by the
Hunt interests themselves.
—__++ >.
The button that comes off is the one
you are depending the most upon,
Fat Meats and Quality.
In talking on the disadvantage to
consumers when meat cuts of special
weights are demanded the matter of
fatness naturally crept into the talk.
Since it is not possible to discuss
weight and fatness comprehensively in
the few minutes usually given to these
talks it seems advisable to give the
matter of fat meat special place. Gen-
erally speaking, beef, veal, lamb, mut-
ton and pork are better when they are
not lean. This does not mean that no
part of the carcass can be lean and
still of good quality, but the carcass
itself normally carries considerable fat
when the animal is well fed before
slaughter. This is particularly true if
grain was an important part of the
ration when the animal was prepared
for market. With a relatively heavy
crop of good corn in the country this
year, and since about 85 per cent. of
each year’s corn crop is fed to live-
stock, meat interests are very much
concerned because fat meat is dis-
criminated against to such an appre-
ciable extent, especially among young
boys and girls. We sometimes feel
certain that the discrimination prac-
ticed in the wholesale markets is due
to the retailers not properly under-
standing the requirements of the home,
and we feel that the average housewife
does not worry as much about a little
more fat on one ham than another,
providing the ham is delicious when
served. Since it is true that real high
qualitied meat cannot be obtained ex-
cept from reasonably fat animals, and
since the average housewife wants her
meat of high quality, we have con-
fidence that if a proper effort is made
no real embarrassment will result from
the well-fed animals this year although
they carry some excess fat. If we are
right in this supposition let your deal-
ers know that you are looking for qual-
ity, and that you are willing to take
the fat that normally comes with such
meat. One thing is certain, and that
is that you will have to pay for the
fat one way or another, and so if you
are going to pay for it, why not get
it If it cannot be consumed in its
entirety on the plate there are many
other ways in the home for its utiliza-
tion. In fact, it is in the home that
practically all of it will be consumed,
anyway. If you are buying a ham
and it possessed high quality, we feel
sure an ounce more fat will not be im-
portant.
—~++s___
Humorous signs have no place on
automobiles. The multiplying of tags
on a fast moving car has a tendency
to defeat the object of the licensing
plates. It is most important that there
should be no other distinguishing
marks on these vehicles than those
prescribed by law. Every careful
driver knows that the playful auto-
mobilist is the most dangerous on the
public highway, and the one most like-
ly to speed up after an accident rather
than the one who will remain to render
assistance. A distorted sense of hu-
mor is a menacing thing on a crowded
thoroughfare.
—_2>-.——_—
First thing we know, the traffic laws
will have to be extended to the North
pole,
Siiceriditeae: sskedet sees sec
Scenes
August 4, 1926
I da eee
MICHIGAN TRADESMAN
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granu-
lated at 6.35c and beet granulated at
6.15c.
‘1ea—The firmness which developed
in primary tea markets recently, chief-
ly Formosa, China and the better
grades of India, Ceylon and Java, is
beginning to have an effect in this
country Pingsueys are showing pro-
nounced tendencies upward. Unfavor-
able growing conditions and various
other causes are making tea very firm
in the countries where it is produced.
The markets on this side are quiet, and
nebody is seeming to want to antici-
pate his wants, but the undertone is at
present very strong.
Coffee--The daily cables from Brazil
during the week have been without
any particular feature, and in conse-
quence the market is about where it
was a week ago. There has been some
unfavorable crop report from Brazil,
but this had but little effect in this
If there is any change in
the price of Rio and Santos coffee, it is
in the way of a slight decline through-
out the list of Rio and Santos, green
and in a large way. Milds have shown
no change for the week. The con-
sumptive demand for coffee is very
fair. The jobbing market for roasted
coffee is about unchanged.
Canned Fruits—Spot fruits are firm
in everything but pears which are
steady. There is a fair demand.
Canned Vegetables—Wisconsin has
concluded the Alaska pea pack with
estimates varying from 50 to 65 per
cent. of normal. Some canners are
reported to be buying standards to
complete their contract deliveries.
Quality is said to average better than
last year. Although the local trade is
not protected by future contracts it is
buying cautiously up-State, in Wis-
consin and in the South. There is a
fair demand for serviceable spot peas.
Spot tomatoes are unsettled and as
they are not moving any more than in
average volume factory buying is not
important. New pack corn and to-
matoes are more or less neglected.
Dried Fruits—An assortment of new
crop apricots is now available and the
shortage existing before the fruit be-
gan to come in has been pretty well
supplied, although there has been so
far only a limited amount of Northern
and Blenheims here. The high cost
of the first shipments has held up spot
prices, and as there is no heavy move-
ment beyond actual covering of im-
perative needs, buying for Coast ship-
ment has been light. The market at
the source is easier, but not lower, nor
are goods pressed for sale. Peaches
are also easier in California. Buyers
have taken the fruit for prompt ship-
ment when ready and have quoted out
on a delivered basis for September,
New York. The spot market has been
abnormally high, due to scarcity of of-
ferings, and the outlook is for a sus-
tained market until there is a surplus
of new crop available here in early fall:
As the trend of the market later on is
uncertain, buying at the present high
Coast costs is light. Seeded and seed-
less raisins on the spot are developing
more firmness, as there are barely
enough for normal outlets until sup-
country.
plies are increased by new goods. The
scarcity of seeded is pronounced, which
turns the trade to seedless. New crop
has been bought conservatively and
continues to be taken from the as-
sociation and independent packers.
Spot California prunes are in seasonal
demand for domestic outlets. Export
buying is light, as goods for deferred
shipment were taken a short time ago.
Opening prices on new crop are due
in the near future and it is believed
will be at about last year’s basis. Old
crop Oregon prunes are in fair de-
mand, but new prunes are being
neglected. Some packers have with-
drawn and others see no way of low-
ering recent quotations.
Canned Fish—Pink salmon is weak-
er and it is comparatively easy to buy
at shaded figures. Buyers believe that
the price some of the packers are try-
ing to get for pink salmon is entirely
too high to make it a popular retail
seller. Red Alaska salmon is needed
to some extent, but not in any large
way. Red Alaska salmon is too high
to sell well at retail. Chinook salmon
is strong and wanted. Maine sardines
advanced 15 cents a case last Monday,
but most buyers had anticipated; this
will make business dull for some time.
Both lobster and crab meat are firm
and wanted and so is shrimp.
Salt: Fish—The demand for new
shore mackerel has been very good
during the week. Considering the
season, there is going to be a large
pack and the market is not unduly
strong. The first crop Norway mack-
erel are now obtainable, but Irish
mackerel are very scarce. The prices
for other salt fish are unchanged.
Cheese—Cheese has sold very slowly
during the past week. Offerings are
light and the market is firm.
Nuts—Shelled walnuts have not
stopped in their upward movement
despite bearish activity of the shorts,
since they are compelled by lack of
stocks to buy against actual needs and
thus sustain advances. There is a
minimum of offerings as holders do
not care to unload and avoid the con-
centration of nuts in the hands of
speculators. There is a firm under-
tone to walnuts in the shell as stocks
are moderate. Shelled almonds are in
a sensitive position, as new crop is be-
ing quoted from Europe for early ship-
ment at lower than the present basis.
Most trading on the spot is in small
parcels. Shelled filberts rule steady.
Rice—With new crop rice in sight
and with no sharp upturns in carry-
over, the trade prefers to remain on a
hand-to-mouth basis, absorbing the
broken assortments on the spot as they
are needed and at ruling quotations.
Most orders are for jobbing parcels.
Southern markets remain steady to
firm, according to the grade and the
mill. Foreign rice has been reduced
to a minimum and is deficient in all
grades, which makes it firm but not
active.
Provisions—The hog market has
been firm during the greater part of
the last week. Later the market eased
off somewhat. Of course, all hog
products follow these fluctuations in
primary markets. Jobbing prices on
hog products show no change from
last week. The trade is very quiet.
Beef products have been quite dull dur-
ing the week, with prices unchanged.
Syrup and Molasses—On account of
the increasing prices of corn, com-
pound syrup advanced 10 points during
the week and the demand is fair. Su-
gar syrup is moving out every day at
steady prices, which have not changed
since the last report. Molasses is sel!-
ing in a routine way only, with no
change in price.
Beans and Peas—The demand for
all varieties of dried beans is dull, but
the market is fairly steady under the
circumstances. Prices show no change
from the last report. Dried peas are
also unchanged.
Olive Oil—Firmness in the market
for olive oil has been accentuated by
the recent decree in Spain, restricting
the use of seed oils and thereby in-
creasing the consumption of olive oil.
To this advance in the cost of the oil
in Spain must be added the difference
in the value of the peseta, which is
considerable, and these two items com-
bined make the landed costs very much
higher than they were at the begin-
ning of the year.
Seeds and Spices—Arrivals of Lam-
pong pepper during the past month
have been small and goods afloat due
in August amount to almost nothing.
Although there has been no large buy-
ing of late a few cars are being taken
out of the spot market every week,
thereby reducing stocks. Recent quo-
tations on cloves from Zanzibar re-
main unchanged. Spot and nearby
prices are easy. In mustard seeds new
crop positions have been active at pres-
ent low levels.
— ++ >
Review of the Produce Market.
Apples—$1.50 per bu. for Trans-
parent.
Bananas—644@7c per Ib.
Beans—Michigan jobbers are quot-
ing new crop as follows:
(| Ht Pea Beans .-. $4.35
Eight Red Kidney |... 8.50
Dark Red Kidney ___.--.-__-._- 8.00
Brown Swede oo 5.00
Cranberry Beans 30 8.00
Beets—Home grown, 25c per doz.
Butter—Last week the receipts of
butter were light and the market
rather quiet. This soon gave way to
bearish news from outside markets and
a light demand, causing a decline of
about lc per pound. This refers to
fine creamery butter. Under grades
are dull. Jobbers sell fresh packed
at 38c and prints at 40c They pay 23c
for packing stock.
Cabbage—Home grown commands
$1 per bu.
Cantaloupes-—Are held. this week as
follows:
Arizona Jumbos 04-3 $3.25
Arizona Standards _-.-.__.-____ 3.00
Arizona Pornys 20 2 2.25
Rockviord Plats --_.. 1.35
Indiana’ Hiats 00 1.00
Carrots—Home grown, 20c per doz.
bunches.
Cauliflower—Florida, $2.50 per crate
of 9 to 14 heads.
Celery—Home grown brings 30@50c
per doz.
Cherries—$2 per 16 qt. crate for
sour; $2.25 for sweet.
Cocoanuts—$1 per doz.
Cucumbers—$1.40 per doz. for home
grown hot house; Illinois hot house
commands $2.25 for 2 doz. box of
fancy.
Eggs—Strictly fresh eggs continue
scarce and are promptly cleaned up
at arrival at full prices. In conse-
quence the finest eggs have advanced
about le per dozen during the week.
Eggs not strictly fancy have been in
excessive supply during the week. Lo-
cal jobbers pay 27c for strictly fresh
and hold candled at 29c.
Egg Plant—$2.50 per doz. for Flor-
ida.
Garlic—35c per string for Italian.
Grapes—Calif. Seedless, $1.50 per
crate.
Honey—25c for
strained.
Honey Ball Melons—$2 per crate.
Honey Dew Melons—$2.25 per crate
for either 6, 8, 9 or 12.
Lemons—Quotations are now as fol-
lows:
comb; 25c_ for
SOG Sunkist 2 0 $7.50
a00 Red Balk 10 7.50
J00 med Bale 0 7.50
Lettuce—In good demand on _ the
following basis:
California Iceberg 4s. per bu. ~.$6.00
Garden grown leaf, per bu. ---. .75
New Potatoes — Virginia cobblers
fetch $1.50 per bu. and $4.50 per bbl.
Onions—Texas yellow, $2.25; Texas
white, $2.50; Spanish, $2 per crate;
Iowa yellow, $3 per 100 lb. bag.
Oranges—Fancy Sunkist California
Valencia are now on the following
basis:
1 $6.50
U6 6.50
W6 2 as 6.50
150 6.50
ONO 6.50
AAG 6.50
2s Zo, Ss a 6.50
AOS 6.50
oe 6.50
Sunkist Red Ball, 50c cheaper.
Peaches — Georgia Elbertas fetch
$2.75.
Pears—$3 per crate.
Peppers—Green from Louisiana $2.50
per hamper.
Plums—$2.25 per crate.
Poultry—Wilson & Company pay as
follows this week:
bieavy fovwile 9300 25c
Hight fowls 220g 22¢
Springers 4 lbs. and up ---..---_- 30c
Hvotlers 2-20 18@25c
Turkey (fancy) young --------_- 39c
Torkey (Old Yomis) -..._...-_.._ 32c
Ducks (White Pekins) .....----- 26c
Géese 15c
Raspberries—$3.50 for red and $3.25
for black—16 qt. case.
Radishes—20c for outdoor grown.
Spinach—$1 per bu. for home
grown.
String Beans—$1.50 per climax bas-
ket.
Tomatoes—Florida, 75c per 6 Ib.
basket; home grown hot house, $1.50
for 10 lb. basket.
Veal Calves—Wilson & Company
pay as follows:
RAgey oe 18c
GOOG 17c
Medium oo 13c
POOP oo 12c
Water Melons—50@60c.
Wax Beans—$1.75 per bu.
Whortleberries—$4 per 16 qt. crate.
MICHIGAN TRADESMAN
August 4, 1926
LIFE’S BEST GIFT.
It Is Neither Health, Wealth, Disposi-
tion, Nor Love.
During the past year, more than
one person has asked me what I con-
sidered life's best gift, and some have
expressed their ideas as to what life’s
best glit might be. One or two have
spoken of health; one or two of wealth;
one or two of disposition; one or two
of love.
Health, of course, is a glorious gift.
To have a healthy body that you never
have to think about except to glory in,
is a very wonderful thing indeed. And
yet there have been healthy people
who have been very unhealthy citizens;
While a healthy
body may give a wonderful super-
and there still are.
structure to a man’s life, it also con-
veys a power that may be misused.
We know of peopie in history—perhaps
we know some within the radius of
our own experience, who are physi-
cally healthy, and yet are unhealthy
citizens—animals, not men or women;
creatures whose health makes for their
own unhappiness and for the unhappi-
ness of others. Also, we know, or
know of, firm souls who have taken
their very infirm bodies and made them
the servants of all. St. Paul did that;
Pasteur did that. Do you realize that
Pasteur had shock after shock while
still comparatively a young man? Yet
he went on making his great contribu-
tion to humanity. The same is true of
Herbert Spencer, who never could
work more than an hour or two at a
time, so sick was he all his days. The
same is true of Robert Louis Steven-
son and many another one you could
menion, as well as many people we
So health
Cuil De an agent either for hell or
know who are unheralded.
heaven, depending on the person.
The same thing is true of wealth.
Wealth can be a help or a hindrance,
as we all know very well. It can
make a fool or a beast of a man, or a
wise and generous servant of his fel-
lowmen. It can be an agent either for
heaven or hell.
i think one of
the most beautiful things ever said of
Turn to disposition.
any man was what Mark Twain said
of the late Henry H. Rogers. He said
that, “Although his spirit was often
heavily burdened, it never cast a shad-
ow.” Disposition comes nearer to
being the best gift. An evil or unhap-
py disposition is about the most terri-
ble thing in the world. It destroys
peace of mind, it causes injustice to
others, and finally affects the individ-
ual himself to an extent bordering on
insanity. It is the cause of selfish
acts,—makes one self-centered, and is
suicidal, through its own reaction;
while what is called a good disposition
is a mighty help in such a world as
this. It often clarifies the murk from
certain days, precipitates the cloudi-
ness in other days—and yet wisdom
does not come by disposition. A man
may have the gift of a good disposi-
tion and be entirely superficial, un-
acquainted with the hard, wrenching
and hurting facts of life—needing the
cold water of common sense. In the
words of Shakespeare, “Our disposi-
tions can be shaken by thoughts be-
yond the reaches of our souls.” Colo-
nel Ingersoll was one of the sweetest
men in his home who ever lived; one
of the fairest, sunniest dispositions,—
but there were thoughts beyond the
He could never
come and see the glory and power and
truth of life beyond death, and though
of fair and happy disposition, still he
must have left those he loved with a
wonderful memory, but not with a
great hope. Why! even love itself,
even the “charity” of Paul faileth in
that 1t “falters on life’s great altar
stairs that slope through darkness up
to God,” if it is without the knowledge
which passeth all the understanding of
the worid, if it fails to fill us with the
conviction that life is the master of
death.
reaches of his soul.
Therefore, to me, life’s greatest gift
is man’s ability to dream of a better
life, both here in this world and in
what we think of as the next. Think
of what 1t means—this fact that man,
among all the creatures of the world,
is “set to the future with inviolable
springs.”
It is this divine discontent with
things as they are and with ourselves
as we are. It is man’s power to dream
of a better life, and with God’s help,
to create that better life which is man’s
best gift. 1 trust you realize that no
animal on the face of the earth ever
either dreamed of bettering, or tried
to better, his life, or the conditions of
his living,—but man does, and it is
this which gives meaning, and the
oniy real meaning and purpose to life
and wealth and health and disposition
and love and ail other conditions and
qualities of man.
Stop and think how, from the very
dawn of humanity (picture it to your-
self, dramatize it to yourself, for it is
the greatest drama in all the world),
from the very beginning, hundreds of
thousands of years ago, man, ignorant,
weak, surrounded by obstacles that it
did not seem humanly possible he
could overcome, very brutal, quite
blind, groping his way,--how, in the
face of all that, from the very dawn,
he has dreamed of a better Ife right
here on this earth. He has always
dreamed a better physical life, a better
mental life, more wisdom, more knowl-
edge, a better moral life, more charac-
?ter, more self-control,—a better spir-
itual life, a moral life, glowing and
burning with spiritual promise. And
also, from the very dawn of life (again
dramatize it), in the face of constant
and continuous death, in the presence
of all the dead bodies of every gen-
eration that ever has been, man has
had the divine audacity to dream of a
life beyond this which he saw, this-
death taking the life out of the bodies
of his loved ones.
No physical fact in all this universe
is as stubborn, as real, as glorious, as
this gift of the dream to man. Face
to face with ignorance and superstition
and obscurantism, he has dreamed of
wisdom and of knowledge. Face to
face with evil all around him. and in-
side of himself, pulling him down, he
has dreamed of goodness. Face to
face with all the hideousness of life
(and the world is still full of it), he
has dreamed, and he still dreams of
beauty. Face to face with all the
cruelty of man to man, he has dreamed
of loving-kindness. Face to face with
injustice, he has dreamed of justice
and righteousness and life. Face to
face with fear and hate, he has dream-
ed of trustfulness of confidence and
love. He dreams of bettering not only
himself, but society, and following the
dream there has come the striving, the
overcoming, the picking oneself up
again and going on and becoming; for
it is not so much—we need still to be
reminded of it—‘‘not so much what we
gain or lose as what we become, that
makes our lives a failure or a succcess.”
Just as the effect of water poured on
the roots of the tree are seen up there
in the branches and the fruit, so the
effects of the spiritual waters of dream-
ing bring forth the fruits of happiness
and character.
So too, the effects of this power to
dream are seen in nations as in indi-
viduals. Catch the substance of the
words that we use so often “where
there is no vision,” that is, where there
igs no dream of a better condition of
affairs—‘the people cast off restraint.”
Then look at your own country and
question very seriously what is the
matter, for the meat of those words is
just as true to-day here as it ever was
in ancient days, in Babylon or Jerusa-
lem or any other ancient city. They
are as true and as fraught with warn-
ing. True, the average man is better,
and the average man is infinitely “bet-
ter off” than the average man was in
ancient days. I have little patience
with those who compare these days
with the ancient days to the detriment
of these days! The trouble with the
people who do this is that they are
blinded Ly the great beaconlights of
history. They were better men, those
beacon-lights. They were great men
—but do not let the light of their ex-
ample blind you to the condition of
the average man in those earlier cen-
turies of the world. The condition then
was such that only a few could even
have time or courage to dream, let
alone better their own conditions,—
while to-day the conditions are such
that the many can dream, if they will,
and the many are infinitely better off,
and they can, if they will, be free from
the ancient burdens and become bet-
ter men and women.
But even now, long since the dawn
of humanity, we live in a day when
the sun of civilization, in any real
sense, is but just breaking through the
mists of early morning, the mists that
are still about us, which have come
from the past night of barbarism and
savagery. To-day, in this country, the
forces of prosperity, of authority, and
of conservatism are in the saddle. And
I ask you where is there in this coun-
try to-day, in any broad and gripping
sense, any vision of a better life—any
vision not of bettering our bodies, but
our very selves? Can you find it in
the pulpits, by and large, over the
land? I cannot. Can you find it in
education, by and large, over the land?
TI cannot. Can you find it in the mar-
ket-places? No. On the stage? Hard-
ly. Can you find it in art? In spas-
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modic attempts at self-expression, per-
haps Any real reformation, any real
renaissance of vision since the war, I
cannot see. The vision among us is
“as a book that is sealed,’ and “the
prophets find no vision from God, but
from man.” With too many people,
“All is vanity,” and with too many
other people all is just right as it is,
and with neithor sort can you find any
real vision—a vision which impels
against the evils of the time and which
inspires toward better days. We look
down on the year 924 as on the Dark
Ages. Let us realize that a thousand
years hence so will people look down
on the year 1924! Let us be humble!
Turn, now, to the individual. Would
you give up—put the, question to your-
selfi—would you give up for anything
you can imagine your ability to dream
of a better life here and hereafter?
Can you think of anything for which
you would sell that ability? If you
can, you are preparing yourself to en-
ter through the gate over which was
wriiten the words, “Leave hope be-
Some-
times, of course, we do not want to
dream; we do not want to be unset-
tled. Dreams make us uncomfortable,
as we compare things as they are and
ourselves as we are with things as they
should be and with ourselves as we
should be. But these dreams of better
times are part and parcel of our hu-
manity, and if we give them up, we
cease to be human. Think of what a
world it would be if we should give
up the Christmas Dream for this world,
or the Easter Hope for the next world!
But we should not let our dreams
of what we would be make us unhap-
py. God does not give humanity hap-
piness, he gives us the dream, and
leaves it for us to accomplish. The
old Roman, Seneca, said: “We have
no hope of Heaven here but at a dis-
tance - and it is true. In the Old
Testament are the words, “ He that
soweth in tears shall reap in joy.” Or
the same thought is found in these
other words,—‘‘Though he goeth on
his way weeping, bearing forth the
seed, he shall come again with joy,
bringing his sheaves with him.” You
see, it is always the “shall” that is
emphasized—the future; a
time to come. ___
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-ORF 101
{ Owosso, Michiga
MICHIGAN TRADESMAN
August 4, 1926
RUNNING ON THE ROCKS.
Almost the last thing some retailers
think of when they are falling behind
in their payments to creditors is to
take an inventory and find out where
their business stands. Many times an
inventory will show that poor buying
policies have been pursued and that the
shelves must be cleared of certain
goods at a sacrifice.
When a retailer is being crowded
for payments, his first instinct is to
justify himself to his creditors. He
looks uneasily at the flock of bills
pierced on a spike which frequently
constitutes his accounts payable led-
ger, and sadly tells himself and his
creditors that the season was_ back-
ward, or that the weather was too hot
or cold. He makes small payments on
account and then sits in his chair
waiting for an improvement in the
weather to bring trade to his store.
Rarely does he take an inventory
which would enable him to designate
certain goods for mark downs that are
in danger of becoming unseasonable.
If he is pressed very hard for pay-
ments, he holds a general sale, sacri-
ficing desirable merchandise with the
undesirable, because he does not know
how his business stands.
Successful stores nowadays
tain continuous inventory systems, so
that they know exactly how many
items of each style of goods they are
carrying in stock from. day to day.
On the other hand, many unsuccess-
ful retailers never take an inventory.
Others take stock but once a year.
Two inventories a year should be the
minimum for small stores.
continuous
main-
By maintaining inven-
tories a merchant is able to get rid of
h’s seasonable goods at fair prices.
The retailer who keeps himself in the
dark as to the condition of his stock
is frequently compelled to sell at a
loss, or to face the alternative of car-
rying the goods for a year.
Another fault of most small stores
is that they are reluctant to clear out
bad merchandise at a loss. As a re
sult they sometimes carry goods not
only one year but two or three. Some-
times these goods are kept on display
in the hope that they will find a pur-
chaser. One wholesaler recently said
that it would be better for the re-
tailer to give such goods away, or to
bury them in his cellar than to make
efforts to
them along with desirable goods. A
such stubborn dispose of
compromise would be to segregate the
bad goods and dispose of them at a
separate counter.
One of the chief reasons for the ac-
cumulation of undesirable goods on
the shelves is the policy of store-
keepers to buy from too many whole-
In this they are occasionally
cred‘t considerations.
They may be reluctant to reorder
goods from the wholesaler from whom
they originally bought without paying
for the first order, and money may be
When a new sales-
salers.
motivated by
coming in slowly.
man offers them a similar style they
buy it to avoid the embarrassment of
reordering from the first wholesaler.
The retailer then faces the problem of
getting his customers to buy the un-
familiar goods.
- Occasionally a retailer will open a
new account because of a slight price
concession which a wholesaler grants
him. This price concession frequently
does not compensate for the loss of
confidence by shoppers when they find
that they are unable to purchase the
goods to which they have become ac-
customed.
Sometimes a retailer will buy from
a wholesaler because of friendship. In
other cases the salesman has sought
an order for a long time and finally
catches the retailer in a weak moment
and shames h’m into “giving him a
show.”
As a result, most retailers do busi-
ness with far too many houses. They
acquire miscellaneous and poorly bal-
anced stocks of goods as the years go
by. | The invariably value
these at cost, but many credit men
would shudder if they knew what the
stock was really worth. If the re-
ta‘ler confined his purchases to a few
houses selling well-known goods he
could watch his stock more closely,
would meet with less sales resistance
and would speed up his turnover. One
em’nently successful Grand Rapids
merchant who turns over his stock
eight times a year confines his pur-
chases to but nineteen wholesalers.
While retailers carefully
watch their stocks of goods to prevent
odds and ends from gradually accumu-
lating, they ought not to assume that
all of their purchases should be of the
cautious, hand-to-mouth type. Fre-
quently hand-to-mouth buying may
lead to the mid-season purchase of
poor substitutes for popular merchan-
dise because the retailer failed to
cover h'mself on the goods at the be-
ginning of the season. If a retailer
retailers
should
carefully budgets the various depart-
ments of his store in placing advance
orders, and buys only from firms sell-
ing standard merchandise, he can
cover his requirements for a season
wh greater confidence, and can thus
avoid seme of the evils of piecemeal
purchases.
The trouble with most retailers is
that they do not study their business
and lay plans. They do not read
the trade papers to learn conditions in
the merchandise markets. They do
not study the class of people whom
they serve and try to discover what
their preferences are. In short, they
are not good merchants.
FALSE TO HER PLEDGES.
Although official Germany agreed
not to arm or drill any men for war
until the last penny of war indemnity
was paid, she now has 5,000,000 men
armed with rifles and is drilling them
n'ght in the week, including
Here is a matter for the
every
Sunday.
Allies to think about in these days of:
disarmament diplomacy. Germany un-
doub‘edly expects protests from for-
eign sources, for in defense of the au-
thority granted the Reichsbanner, or-
ganized for the defense of the republic,
to acquire 3,000,000 riflles and the
arming of 2,000,000 members of the
United Fatherland Societies, Minister
of Justice Bell points to the presence
of 85,000 Allied troops in the Rhine-
land. This Fatherland organization is
a monarchistic group, with ideals and
political principles directly opposed to
-tion to civil duty.
those of the Reichsbanner. Those re-
sponsible for such wide distribution of
the means of war are not as wise as
those elements of the German popula-
tion which, in fear of civil strife, are
constantly urging a government ban
on the carrying of rifles. Dr. Bell’s
attempted defense scarcely explains
the motive for such armament. The
Allies may well regard this move with
suspicion, because it indicates the
definite intention of Germany to in-
France. at the earliest possible
moment, thus precipitating another
war which may be as disastrous to the
world as the kaiser’s war was.
vade
LINCOLN’S LETTERS.
Robert T. Lincoln left an invaluable
heritage to the Nation in a collection
of letters belonging to his father. They
are sealed in the Congressional Li-
brary and under agreement will not be
exhibited until 1947. Sufficient is
known of them, however, and of many
state papers included in the bequest
to induce historians to regard them as
of great importance. Undoubtedly
there is matter in them which will
throw new Iight on the numerous
crises of Lincoln’s career, especially
during the period of the war.
Many of Lincoln’s letters have been
published. John Hay, one of the nu-
merous Lincoln biographers, whose in-
timate study of the former President
gives him high position, with Lord
Charnwood and others, published a
large number in an addition to his
“Life.” But the care exercised to de-
lay inspection of the correspondence
on file in Washington until a time
when it is unlikely the contents will
prove either annoying, embarrassing
or otherwise objectionable or unduly
important in connection with then cur-
rent affairs leaves the impression that
the exchanges between Lincoln and
his Cabinet officers—Stanton, Seward,
Chase and others—here and abroad
will be a valuable addition to the his-
tory of the Lincoln period not con-
tained in the books.
DUTY OF THE CITIZEN.
Senator Reed of Missouri says the
man who contaminates the liberty of
the ballot is “‘worse than any murder-
er.” Other men also have placed elec-
tion crimes in the category of serious
offenses against the public interest.
The Senator's language is charac-
teristically strong. His thought, how-
ever, is worthy of consideration. The
late Cardinal Gibbons, reviewing our
modern civilization in one of the most
thoughtful of his works, devoted a
chapter to the national evils traceable
to the operations of election crooks
and uttered the solemn warning that
the American people are lax in atten-
He wrote both as
a churchman and a political philosopher
and what he said is applicable to po-
litical conditions as they have been re-
vealed recently.
There is not enough political think-
ing among the average men and wo-
men of the country. No one more
keenly realizes the truth of this than
the man who debauches elections.
coeeiarneessacstomsoaieiisivelieaa’
Luck breaks better if you hold onto
your old job until you see which way
to jump.
In the eight years since the war
Americans have given more than $300,-
000,000 in voluntary contributions for
the promotion of higher education.
This sum has facilitated the develop-
ment of 150 colleges and universities.
But there is a conspicuous gap in this
effort. Not a single college for negroes
has an endowment of $1,000,000. Even
Fisk University, the oldest and one of
the best managed institutions of learn-
ing in the country, internationally
known as the introducer of jubilee
songs, is still struggling along with
pitifully inadequate resources. With
the rush of negroes from the rural dis-
tricts to the cities the need for trained
leadership has become acute. Colored
men and women who can at once lead
and serve their race as doctors, teach-
ers, ministers, business men, social
workers and so on are far too few. It
would be difficult to find a way of
putting money to a better use than by
devoting it to the completion of the
million-dollar endowment which the
friends of Fisk University are en-
deavoring to raise—the first such en-
dowment for a negro institution of
higher learning.
Mussolini has undertaken probably
the most difficult task of his career
thus far in attempting to crush in-
dividual political judgment and opinion.
He would reduce his followers to the
status of automatons, without convic-
tions, except in Fascism, and without
opinions, prejudices or conjectures
“There must be silence in the ranks,”
he says. The dictator attempts to halt
the natural operations of the mind and
the will “Nothing but Fascism” is his
philosophy. He seeks to restrain a
natural law which since the beginning
of governmental institutions has pro-
moted party spirit and party strife.
When despotic authority seeks to con-
trol eternal forces the power vested
in it by temporal necessities is not only
checked by defeat but it is weakened
in public opinion and its administration
of affairs. find that
the Black Shirts en masse will approve
his principles, but his interdicts will
not halt the endless tide of Italian talk
or the never-ceasing political agitation
of the human kind everywhere.
Mussolini will
Turkish Rugs are in way of re-
nouncing their old political allegiance.
Turkey for centuries constituted the
greatest rug market in the world. Be-
fore the war there were 14,000 looms
in the country with 70,000 workers.
A majority of these were Greeks and
Armenians. Thousands fled from Tur-
key to Greece after the Smyrna dis-
aster. Many thousands, more were
victims of the program that called for
exchange of populations between
Greece and Turkey. As a consequence,
there remain in Turkey only about
5500 looms with 25,000 weavers, while
Greece already has 5,000 machines em-
ploying 20,000. Greece, moreover, is
in a better commercial position than
Turkey and the exchange value of the
drachma favors foreign buyers. Inter-
national politics has wrought many
curious changes—few more curious
. than the one which may make Athens
the rug capital of the world.
a
Ne Nap ne me
Seat
aeaeeeana eee cree
August 4, 1926
a Fe ee eee snaieunanatacuanenetemaatteeniee
MICHIGAN TRADESMAN
9
OUT AROUND.
Things Seen and Heard on a Week
End Trip.
Until July 9 of this year it has been
impossible for several years to get a
decent bed or a decent meal at any
public house in Niles. I make this
statement advisedly on the authority
of a half dozen of the leading citizens
of that city whom I met at the Four
Flags Hotel last Saturday evening.
On the date named the new hotel
financed by the business men of Niles
and managed by C. L. Holden threw
open its doors to the public. Twenty-
two days later I inscribed my name on
the register of the hotel and was sur-
prised to find things running as
smoothly as though the hotel had been
running twenty-two weeks or twenty-
two months.
This condition is, of course, due
solely to the remarkable managerial
ability of Mr. Holden, who has been
engaged in the hotel business so long
that he knows how to select capable
men and women in every department
of hotel work. As a result, the house-
keeping is about as near perfection as
it is possible to attain in this world,
the foods are good, the cooking is
superb and the service is excellent. Add
to these essential features a_ restful
atmosphere created by Mr. and Mrs.
Holden, in keeping with the beautiful
surroundings, and the guest at the
Four Flags has every reason to regard
himself especially favored.
The Four Flags was erected on the
former location of the Pike Hotel,
which functioned so long that it had
ceased to represent the progressive
spirit of the city. It contains 78
sleeping rooms, thirty of which have
private baths, and is in every way a
credit to the city and a source of pride
to the men who made such an under-
taking possible. Usually accomplish-
ments of this kind embody fatal de-
fects, due to village narrowness and
small town prejudices, but the Four
Flags Hotel appears to be deficient in
but one essential—an electric sign in
front or on top of the building to guide
the stranger who comes to Niles for
the first time. The directors were
very fortunate in the selection of a
manager. If they had raked the.coun-
try over with a fine tooth comb, I do
not think they could have found a
more capable manager than C. L. Hol-
den, .who has friends enough among
the hotel patrons of America to make
the fortune of any hotel.
One of the most interesting features
of the hotel is the kitchen, which is
equipped with the most modern ap-
pliances used in the art of cookery.
Electricity is used altogether for cook-
ing.
I had not been in Niles long be-
fore I was grabbed off by T. Willard
Ready and taken to his country home,
where I was shown one of the finest
collections of rare and expensive bric-
a-brac it has ever been my good for-
tune to inspect. It comprises the
choicest portion of the famous Pills-
bury collection, assembled from the ex-
hibits made by foreign nations at the
world’s fair in Chicago in 1893. It in-
cludes rare specimens from China,
Japan, Vienna, Bohemia, Persia, Bur-
mah, France, Italy and Spain. It
comprises paintings, etchings, linens,
draperies, hangings, rugs, vases, chairs,
book cases, beds and dressers, pedestals,
etc. The collection is so priceless in
value that it is a matter of regret and
apprehension that it is not housed in a
fire proof structure.
Through the kindness of Mr. Hol-
den, I had the pleasure of meeting
many of the leading business men of
Niles, all of whom insisted that the
opening of the new hotel would mark
the entrance of the city on a new era
of growth and progress and that the
next five years would record more ad-
vancement along material lines than
any decade in the past. The city is
beautifully situated and the presence
of many attractive homes gives evi-
dence of the progressive and artistic
spirit of her people.
I could see one thing, however, and
that is that the big men of Niles have
not been in the habit of pulling to-
gether in the past, but have pulled
apart, as is almost invariably the case
in small cities, where classes, cliques
and clans are permitted to interfere
with the development of towns along
utilitarian lines. Nowhere is the St.
Jce River more beautiful than at Niles,
yet very little has been done to utilize
the wonderful resource which God has
thus placed at the disposal of the
Niles people. The object lesson they
have received in the construction of
the Four Flags Hotel ought to induce
them to cast aside local prejudices and
long-time antagonisms and join hands
in making Niles one of the most beau-
tiful cities in the country. A first step
in that direction would be the em-
ployment of a municipal landscape
architect to lay out a comprehensive
plan for the beautification of the city
along reasonable lines—and then work
to that plan. Mr. Ready, who insisted
that the hotel should be constructed
along high grade lines and carried his
ideas into execution with an_ iron
hand, could give the people of Niles
another object lesson that would be
sure to result to his ultimate advan-
tage by tearing up the survey he has
made of his new addition on the
Cassopolis road and have a new plat
made along the lines of the Ottawa
Hills addition to Grand Rapids. It
may not be possible to change the nar-
row streets which were established
when Niles was a village and laid out
her thoroughfares along Indian trails
and cow paths, but she can do much,
even at this late date, to bring about
improvements and innovations which
will entitle the city to the designation
of Niles the Beautiful.
En route to Niles down M 11 we
met more cars from Illinois than all
other states combined. I was sur-
prised to note how prone the Illinois
drivers were to hog more than their
share of the road. I failed to detect
a motor officer, either going or return-
ing. It is ‘exceedingly unfortunate
that such a habit should be permitted
to be fostered by so many drivers, be-
cause such abuse of the road cannot
fail to result in many serious acci-
dents before the resort season is over.
A year ago every other car I met
on M 11, going in either direction, was
occupied by tin can tourists. This year
the proportion has shrunk to one in
twenty. What is the reason for the
change? I give it up.
The roadside stands down M 11 and
along M 58 are very numerous this
year, but most of them are jokes. In-
stead of selling the products from
their orchards, gardens and dairies, the
owners are handling watermelons
and Elberta peaches from Georgia, vile
concoctions in the shape of soft drinks
from nearby cities and highly colored
confectionery which does not look very
inviting from a sanitary standpoint.
Many of these caterers permit the
grounds in the vicinity of their stands
to become littered with containers, re-
jected foods, orange and banana skins
and other refuse which pollute the
atmosphere for rods in all directions.
Instead of serving the public in an ac-
ceptable manner, many of these stands
are a menace to the health and hap-
piness of the passing traveler.
At South Haven Saturday I met a
most novel experience. Just before I
started for Niles Saturday morning
Harry Meyer, jobber of Holland goods
on Logan street, called at my office
and asked my advice regagrding an
account he had against Charles Ger-
ber, of South Haven, who recently
turned the remnants of his grocery
stock over to a lawyer named Fred-
erick C. Cogshall. I told him I would
be in South Haven within two hours
and would call on the attorney and
undertake to familiarize myself with
the situation, so as to advise him un-
derstandingly. Immediately on reach-
ing South Haven I called on Mr.
Cogshall, who told me that the liabili-
ties were about $7,000 and that the
assets would not exceed $1,700. I
asked him if he had a list of the
creditors and was told he had. I asked
him if I could see the list, but he re-
fused me the privilege. I told him
that such refusal was the first one I
had received in the forty-three years
I had published the Tradesman. He
told me there always had to be a first
time and that his refusal was final. I
learned from other sources that Ger-
ber had been engaged in business only
eighteen months and that the fa‘lure
was a deliberate swindle, carefully
planned and executed by Gerber and
his attorney. I do not know who
Gerber’s attorney was, but if I was a
creditor in the case, I would lose no
time in putting Gerber in bankruptcy,
because there are surface indications
which lead me to the belief that such
disposition of the matter would land
Gerber behind the bars for obtaining
goods under false pretenses, even
though no more serious charges could
be sustained.
A singular feature of the case is the
refusal of Mr. Cogshall to furnish a
list of the creditors while at the same
time he is asking the creditors to
recompense him for his connection
with the transaction. If I was inter-
ested in the estate, he is the last man
I would employ to represent me.
E. A. Stowe.
—_+>->—__
Vast Industrial Growth Affords Wide
Range of Securities.
As a direct result of the vast in-
dustrial growth of the United States
in the last quarter century investors
have a proportionately wider range of
stocks and bonds from which to choose
in finding employment for their sur-
plus funds. By the same token, the
problem of placing one’s funds to ob-
tain the greatest possible benefits has
shown equal growth and is responsible
for the need to-day of more scientific
investing.
Just as every ailment of the human
body requires different treatment, so
the needs of every investors must be
diagnosed and the proper investments
purchased if their desires are to be
satisfied.
Investment banking houses and
many other financial institutions have
recognized this situation for years and
have bent every effort toward meet-
ing it in the most satisfactory manner,
They have employed large forces of
experts to see that the needs of their
filled.
Perhaps few institutions have made
clients are properly
greater efforts along these lines or have
met with than the
William R. This
concern has prepared for distribution
greater success
Compton Company.
among its clients various booklets de-
signed to help in the selection of in-
vestments. It has also prepared a
questionnaire which when filled out is
of material aid in helping the investor
to de.ermine for himself at any time
what types of securities to purchase
and whether his general investment
position is sound.
In its questionnaire seven basic en-
quiries are made. These are subdi-
vided in such a manner as to go into
every minute detail. The seven en-
quiries are as follows:
(1) What is your principal objective
in investing?
(2) How are your securities divided
among the main classes of invest-
ments?
(3) Have you had your security
holdings reviewed recently by a com-
petent investment authority in order to
anticipate the favorable or adverse af-
fects of changing conditions upon gen-
eral classes or specific issues of se-
curities?
(4) How are your holdings bal-
anced with regard to character, type,
maturity and stability of price?
(5) What
own?
(6) Considering the present Fed-
callable bonds do you
eral tax rate upon your taxable income,
what yield must you receive on a tax-
able security to give a net return equiv-
alent to the yield on a tax-free security
giving 4, 4%, 4%, 4%, 5 and 5% per
cent?
(7) How much will your present
estate and inheritance taxes, not in-
cluding fees, waivers and administra-
tion costs?
The foregoing questions are all rele-
vant and tend to show some of the
various factors which should be con-
sidered either in selecting new securi-
ties for investment or in revising those
already owned.
“Contrary to a belief widely held
among those of large and moderate
says a Compton circular,
“investing money is not a simple task
which any individual of good judg-
ment and intelligence can best perform
singlehanded.”
[Copyrighted, 1926]
incomes,”
ee
10
__SHOE MARKET _
Signatures Which Help To Build Up
a Business.
Believe it or not, some years ago
there was a store in Augusta, Georgia,
owned by Mr. Getem and Mr. Cheat-
ham. The former’s initial was I; the
latter's U. The concern’s signature
contained every letter of both men’s
initials and name—‘“I. Getem & U.
Cheatham.” The firm labored under
this handicap for several years, until
finally the owners laid aside whatever
personal vanity they had and changed
the name to something that sounded
much better and lent itself to a more
salable signature.
3ut odd and suggestive names are
not the only ones that are oppressive
to growing business. It is easy for a
shoe store to permit even a name that
has selling qualities to go along ham-
pering growth, merely because the
method of writing the name—affixing
the “signature” to advertisements, let-
terheads, wrapping paper and so on—
has been neglected.
The signature of a shoe store is its
trademark, and there is no disputing
the value of a trademark when it is
properly exploited. There are some
we see in advertisements that are val-
ued at millions of dollars. The trade-
mark or signature of the retail shoe
store is just as important, locally, as
the manufacturer's trademark is na-
tionally. The store which neglects to
exploit its signature as its trademark
is neglecting an important phase of
business building.
The serious part of this neglect is,
the store pays for the advertising it
may get from an attractive selling sig-
nature, whether it gets that advertis-
ing or not; for a poor signature util-
izes as much space in the advertise-
ment or on the letterhead as a good
one.
An examination of a large number
of shoe store signatures proves that
the most common error in designing
a signature that is a sales asset is
that the owners have tried to design
something “different,” and in so doing
they effect the “different” aspect but
at the expense of readability. The av-
erage store owner who has considered
his signature at all wants to get away
black-face type
In his ef-
fort to get away from plain type he
hits upon the script form of signature.
It is different, in a manner, yet it is
so common in the pages of the aver-
age newspaper nowadays that the av-
erage script s‘gnature fails to attract
the attention that even clean type will
create.
Script has been used so much for
the “different” effect that it creates
that it is now rather ordinary. The
difference to be noted in the
script used by a number of different
advertisers in the same newspaper is
often limited to the difference in the
letters usd to write the name. Script
signatures are no more original and
attractive nowadays than ordinary
type, unless they embody a radical de-
parture.
And a radical departure is likely to
lead the advertiser into other danger-
ous cross currents. The radical sig-
from just ordinary
such as anyone may use.
only
—
MICHIGAN TRADESMAN
nature is often very difficult to read;
in fact, that is another objection to
the average script signature. Above
all things, a trademark or signature
must be easily read.
Long ago it was decided that the
store which was so situated that its
first floor was some three or four steps
above the sidewalk was greatly handi-
capped, for the reason that people did
net want to exert themselves in get-
line up the steps and into the store.
It is human nature to be lazy, and the
present keen competition for the pat-
ronage of the average citizen is in-
ducive to still greater laziness when
it comes to his buying. The average
shoe merchant would not think of
handicapping his store to the extent
of placing it three steps above the
sidewalk or making it otherwise diffi-
cult for persons to enter and to buy;
yet it is a common thing to see a shoe
store running a signature in its ad-
vertisements—the only mark of iden-
tification—that must be strained at to
read. The public is no more going to
strain to identify a certain advertise-
ment than it is to get into the store
that is built up several feet from the
street level.
One shoe man whose signature was
very difficult to read explained, when
the matter was mentioned to him, that
it made no material difference, because
everybody in town knew the signature
as his by now, anyway. Yet he was
wrong, for nowadays even the small
towns have newcomers every week
who are casting about for stores in
which to buy their shoes and hosiery.
That is about the same argument that
used to be put up by old-fash‘oned
merchants when asked to advertise.
They did not need advertising, be-
cause everyone in town knew where
they were and what they sold, anyway.
One idea is about as plausible as the
other.
Another common error noted in shoe
store signatures is that the merchant
sometimes attempts to feature a name
of several words in the signature. This
is uncalled for except in a few rare
instances. Where a store is known as
the Smith Shoe Company, or some
other name equally as commonplace it
is, of course, essential that the signa-
ture contain something more than the
word Smith, for doubtless there are
other Smiths in the city engaged in
business.
All that is necessary in designing a
trademark that produces a max'mum
of business is that it tell enough at a
glance of the reader to tell beyond a
doubt that it is this specific store and
none other that is doing the adver-
tising.
The Guarantee Shoe Company of
San Antonio, Texas, is an excellent
example of what may be done with a
signature. ‘Guarantee’ jis the only
word noted when glancing at the bot-
tom of th's store’s advertisements. It
is not necessary to stress anything
more, for the Guarantee is synonymous
with shoes in Southwest Texas. The
signature is script, but of a style that
is freshly original and still easily read.
Guarantee is a word that is easily rec-
ognized, even though the style were
difficult to read. Common words are
read with ease in some styles of script
or type that would greatly handicap
proper names because of the latter be-
ing unfamiliar words.
‘In the same city Frank Bros. use a
signature that is at once recognized
as an asset. The two words are used
wherever the store's advertisements
appear, and a_ black, hand-lettered
type is used. Nothing fancy, yet it is
pleasing to the eye, instantly recog-
nized, easily spoken and therefore a
selling asset.
The Imperial Shoe Store in New
Orleans has a signature that is equally
as good as either the Guarantee or
Frank Bros., though it differs radically
from both. It is hand-lettered and
black with the exception of a _ tiny
white line in the center of each letter
section to make it distinct from ordi-
nary black type. Only the word “Im-
perial” is featured, for Imperial in
New Orleans is the equivalent of a
shoe store. The words “Shoe Store”
are negligibly small and appear di-
rectly under the lead word.
For simplicity of design, yet being
an unusually attractive signature and
a distinctly prominent sales _ asset,
note the form of the average I. Miller
signature. It is an ordinary name,
yet the initial and its long association
with shoes make it unnecessary to as-
sociate the word “shoes” prominently
in the signature. The fewer words
involved in a signature the better, so
long as it tells what the advertiser
has to sell.
Hanan & Sons has a signature that
never fails to build good will and in-
direct business, for it is simplicity it-
self, being clean, shaded, handcut type
August 4, 1926
that is original because of its freshness.
You often see a shoe store owned
by two, three or four partners, each
apparently desirous of having his
name featured in the signature. It
usually happens that at least one of
these names is long and difficult to
pronounce. At once a prospective cus-
tomer is brought in contact with a
mental hazard when he sees such a
signature and tries to fix it in his mind.
It can’t be done easily, and the public
does not exert itself over advertise-
ments. In such instances the firm
could relieve itself of a serious sales
handicap by either centering upon a
single name that is easily read and
pronounced, or adopting some common
noun and calling the store by that
name—any noun that is easily pro-
nounced and simply written.
If you want Profits
Stock
Mileage Laces
Fabric Tip
QUALITY
GUARANTEED
SERVICE
BEN KRAUSE
Company
‘20 S.Ionia Ave.Grand Rapids,Mich.
Michigan Shoe Dealers
Mutual Fire Insurance Company
LANSING, MICHIGAN
PROMPT ADJUSTMENTS
Write
L. H. BAKER, Secy-Treas.
P. O. Box 549
LANSING, MICH.
The Firestone Franchise on
rubber footwear may be
open in your territory
Ask our salesmen or write for particulars. We
are sole distributors for Michigan.
Herold-Bertsch Shoe Co. 734,52?"
4.
PSE PEI aaa “eee tinea renmanrnmitnetene
oer perperirmemtnengne era
re ‘
PSE PEI aaa “eee tinea renmanrnmitnetene
oer perperirmemtnengne era
August 4, 1926
MICHIGAN TRADESMAN 11
Price Your Goods and Let People
Decide.
Grandville, Aug. 3—Merchandising
without advertising would be a very
dull business. Printer’s ink seems to
be an open sesame to the advancement
of mercantile fortunes, and yet all ad-
vertising does not pay. There are
various conditions under which _ it
works as a handicap.
The merchant who advertises right,
and who rightly advertises, usually
rakes in the shekels for which they are
all striving.
There are some methods of using
printer's ink which seem successful.
and yet that success is a puzzle to the
ordinary citizen. For instance:
An agent handed the writer a c'r-
cular on which an article of modern
household necessity was described in
glowing language. The utensil was
illustrated in various positions, and
much ink distributed telling of the
utter folly of trving to keep house
without it.
Despite the fact that the article was
so glowingly pictured, and the place
of sale prominently pvlacarded, there
was no mention of price.
Why not the price made known?
Was the proprietor of this household
necessity fearful of frightening awav
a potential customer because of the
great expense? Perhaps this was true,
and yet how many would be attracted
to go out of the'r wav to look at an
article to which its owner had not the
courage to tell what it was selling
for?
Certainly I would never do this.
A merchant who fears to quote
prices is not the one best for the pub-
lic to patronize. The quoting of prices
has an attraction about it which moves
men to step in and look an art’cle
over; not pricing the same rather tends
to rebuff examination. If this is true
why such methods of advertising?
Well, it may not be true. Perhaps
a majority of the public rather dotes
on mystery and finds food for thought
in the fact that the article advertised
may be wav down beyond his fondest
expectations. Very few, however,
would go many blocks to make th’s
discovery, and besides, if he did, and
the price was up far bevond his ex-
pectations, he would ever after har-
bor a disgust for the advertiser that
would seem to do more harm than
good.
At any rate it is always safe to
quote prices, and I believe the most
successful merchants find this to be
a tact.
There are merchants and merchants.
Those who continually fill pages of
newspapers with advertisements tell-
ing of the splendid goods thev offer
and assuring the public with a little
friendly tap on the shoulder that. al-
though you need pav only a small
amount on the day of purchase, the
same can be paid for on weekly in-
stallments, and mind you, you get
them at the lowest cash price.
How can this be true? Is it pos-
sible for a merchant to sell a suit of
clothes on the weekly payment plan, at
perhaps a dollar a week. as cheaply
as he could sell that same suit for
cash in hand? It is not reasonable to
suppose any such thing. Then what
are we to think of such methods of
advertising? There are numerous stores
doing this sort of business, and that
they prosper is evident from their
continuing in business year after year.
a merchant can sell as cheaply
doing a credit business as one who
draws his cash at each sale of an ar-
ticle, then the man or woman who
pavs cash right along is being cheated.
Cash in hand is certainly far better for
the seller than a wait of six months
to get that last installment.
Now how are we ordinary folks apt
to look at this? If one cannot make
better bargains for cash what is the
use of paying cash? None whatever.
Hold your shekels until the last mo-
ment: make the other fellow wait.
There are a good many kinks and
quirks to this merchandising business,
and sometimes I think it would take
a Philadelphia jiawyer to. straighten
out the knotty problems involved and
get at a right solution of it all.
I am inclined to believe that the
public has much to learn before it can
understand that long credits are as
good as immediate cash.
e admit that advertising pavs else
there would not be so much of it done,
vet in every instance this is not so.
Merchants sometimes fail, even those
who are given to advertising. In fact,
one merchant the writer knew well
was never content without advertising
his goods through word of mouth as
much better than his neighbor's. He
could not do this with pr’nter’s ink. of
course, and word of mouth advertising
his neighbor's shortcomings proved
in this instance the very worst sort of
advertising; worse, if possible, than
filling columns of praise of an article
on sale and not giving a hint of its
price which is so often done.
People want bargains and thev want
those bargains made so plain the seller
is not ashamed to put a price upon
them, therefore I sav price vour coods,
bargains or otherwise, and let the peo
ple decide.
It is alwavs up to the people any-
how, and fa‘r prices oft times brings
the trade when nothing else will.
A dollar down and a dollar a week
attracts some and may be good adver-
tising, but how about the cash cus-
tomer? Has he no rights in this mat-
ter? It would seem that he ought to
have, and it is for the one who pays
cash that I would speak a good word
and ask the favorable consideration of
the merchant.
I am sure that the cash buver ap-
preciates real bargains, and that he
appreciates pricing of goods in adver-
t'sing so that it is not necessary to go
to the store to find out. What do vou
think? Old Timer.
—_+~->_____
Melvin Grocer Says He Is Not a
Scrapper.
Melvin, Aug. 2—I wish to correct
some of the statements that Mr. Drake
made. In the first place I did not call
him a greedy druggist. He says he
was informed [ voted against elec-
tricity. He was wrongly informed, for
my wife and I both voted to bond the
village so we might get electr’city
from the Great Lakes Power Co. We
also did the same for good roads. I
have always been in favor of improve-
ments for the village. I have served
as village clerk for eight vears until
I resigned a few years ago and know
what the people are in favor of or can
afford to do. It is true I did consider
well before I imposed such a big bur-
den or tax on the people, for they are
all poor, just like myself, not rich like
Mr. Drake, who says he lost $1.200.
I lost less than $100.. The exact
amount is $91.69, which is a lot to
lose when you consider a man of my
age, 63 vears old, and have been afflict-
ed with rheumatism and walked over
fifty years on crutches. All this time
I have always been self supvorting
and paid my honest debts, 100 cents
on the dollar. I have alwavs given
freelv to the support of the Gospel ail
my life. As to my store, the stock
consists of groceries and a smal] stock
of dry goods. I do not sell tobacco of
anv kind. The only thing in the drug
line T do sell is a small stock of candy
which Mr. Drake had to tell me about.
I believe Mr. Cummings has it cor-
rect as to a licensed drug store and
his genera] write up is good common
sense. In my write up of to-day I do
not wish to misrepresent or to throw
out any insinuations. My friends and
neighbors all know that I am no scrap-
per. but if driven into a corner or com-
pelled to I will stand up for my own
rights everv time.
Your valuable Tradesman will al-
wavs be found on our counter.
John Stanley.
Think you are better than you are,
then live up to your “think.”
WoRDEN GROCER COMPANY
THE PROMPT SHIPPERS
Another Quaker Leader
QUAKER
EVAPORATED MILK
The Milk for Every Meal
Le MU
Customers Know This Brand
WORDEN GROCER COMPANY
Wholesalers for Fifty-seven Years
Ottawa at Weston - Grand Rapids
The Michigan Trust Company Receiver -
A good seller
A splendid repeater
HOLLAND RUSK
AMERICA'S, FINEST TOAST
Place your order today
All jobbers;
HOLLAND RUSK CO., Inc.
Holland, Michigan
THE: arREeECOUS. ae EAT Be SEEKERS
Daily Matinee 3:00. Nights 8:30. Box Office Phone 22496.
KEITH-ALBEE New York VAUDEVILLE
Introducing Six High Grade Acts
Matinees, 10c, 20c, 30c. Nights, 20c, 25c, 50c
Downtown Ticket Office: Peck’s Drug Store
New Show Thursday
MICHIGAN TRADESMAN
August 4, 1926
: FINANCIAL |
Selling Out of Line With Most Other
Securities.
Joint stock land bank bonds to-day
offer excellent investment opportuni-
ties. Yields obtainable on such bonds
are unquestionably larger than on most
securities enjoying a similar rating.
guaranteed by the
issu-
Although not
United States Government, the
ance of joint stock land bank bonds is
under such strict supervision by Gov-
that even the
need have no
ernmental authorities
most careful
fear of their safety.
Joint stock land banks were formed
to enable the farmers to draw on the
resources of the country as a
It can readily be seen that the
investors
cred't
whole.
farmers could not go to the large in-
vestment centers individually for loans.
It is also easily understood that often-
unable to
facilities for
particularly
bankers
credit
local were
sufficient
industry,
times
provide
such a large
since all savings banks are required by
law to their investment
holdings.
The joint stock land banks, there-
fore, perform an important function in
acting as a medium through which the
resources of the country are
made available to the farmer and
through which investors place
their surplus funds in unusually high-
grade securities.
At present prices joint stock land
bank bonds yield from 4.25 per cent.
to about 4.65 per cent.. This, being
a tax-exempt return, is equivalent to
a taxable return of from 4.91 per cent.
to 5.43 per cent., which is materially
higher than the current yields on the
better grade railroad and public utility
diversify
credit
may
bonds.
C. F. Childs & Co., recognized au-
thorities on all classes of Government
securities, has taken occasion in its
latest investment circular to explain
the comparatively wide range of re-
turns on joint stock land bank bonds.
It says: :
“The differences now prevailing in
the market value of bonds of one bank
compared with bonds of another bank
are not the result of differences in un-
derlying security. The bonds of the
older ‘joint’ banks, having been known
to investors for a longer period of time,
command a measure of popularity not
yet enjoyed by banks which have been
organized and chartered at more re-
cent dates.
“Similarly, certain classes of invest-
ors attach unnecessary importance to
the size of some of the banks. They
regard banks with a large capital as
being preferable. They overlook the
proportionately larger liabilities of
larger banks. Furthermore, preferences
and personal prejudices as to territory,
irrespective of whether or not they are
justified, have been beneficial to some
banks and detrimental to others and
reflected accordingly in the quoted
market of some bond issues.
“Ownership and reputation of man-
agement have considerably influenced
the market valuation of various ‘joint’
bank issues. The bank operating in an
investment field where its owners and
managers are well known has a dis-
tinct advantage over the bank operat-
ing in a region of few investors, how-
ever capable and well known its own-
ers and managers may be in its own
territory.
‘“**Toint’ banks which operate in pros-
perous investment localities and bene-
fit by the propaganda of local bank
officers have been able to market their
locally at higher prices than
banks which must of necessity sell
their issues to investors far away who
their technical invest-
issues
select them on
ment merits.
“Obviously, the investment dealer in
metropolitan financial centers is an
important factor in managing the mar-
ket for the bonds of various banks op-
erating in territories where there are
few investors. If the dealer does not
possess adequate facilities for a vigor-
ous popularization campaign and broad
distribution, the credit level of the is-
su‘ng bank will suffer. It is safe to
assume that a dealer unable to secure
satisfactory primary distribution will
be unable to maintain the broad sec-
ondary market which is demanded by
the average conservative investor.
“Therefore, present comparative
market prices may be regarded not as
the result of anybody’s unctuous claim
to having made a careful analysis of
the security behind each bank’s bonds,
but as a result of a combination of
contemporaneous conditions or cir-
cumstances over which the ‘joint’
banks have no control whatever.”
[Copyrighted, 1926]
—_+-+ >
_New Things in Waste Baskets.
Several oval decorated metal
waste baskets are now being offered to
the department store trade by a manu-
facturer of this merchandise. They
are decorated with novel tapestry,
floral spray, Spanish and bouquet de-
signs, in which not less than six colors
are used, and have a dull gold finish
on the interior. The floral spray and
Spanish effects show the use of bor-
ders, but the other two designs are
of the all-over variety. The baskets
are offered to retail at $1 to $1.25 each,
and each comes packed in an individ-
ual carton. This not only permits
them to be stocked in their original
containers, thus protecting them from
dirt and damage, but also makes it un-
necessary to repack them when they
are delivered to the ultimate purchas-
ers by the reta‘l store. They are said
to be of particular interest to stores
operating art embroidery, interior dec-
oration, housefurnishing and “gift
shop” departments.
new
—_ 2+ .___
Unusual Things in Ash Trays.
Viking and vessels,
which have been in use this season for
interior decoration, are now
shown in smaller sizes and equipped
to serve as ash trays. They come in
two sizes. The larger is made with
wheels, which gives the “ship” a roll-
ing effect and also makes it easier to
handle when in use. A stand for a
box of concealed behind
the forward sail, and a holder for a
lighted cigar or cigarette is attached
to one of the sides. The “ships” are
made of steel and are touched here
and there with black to give them a
more realistic effect. They are priced
at $30 a dozen for the larger sizes and
at $15 a dozen for the smaller.
ships sailing
matches is
'
Investment Securities
E. H. Rollins & Sons
Founded 1876
Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids
New York
San Francisco
Chicago
Los Angeles
Boston
Denver
$45,000. Clermont, Florida, 6% Improvement bonds, dated
Jan. 1, 1926, due $5,000. each Jan. 1, 1928-36,
denomination $1,000., interest Jan. and July 1 at
The American Exchange Bank, New York.
FINANCIAL STATEMENT
2 $3,922,440.00
127,736.68
Assessed Valuation
Net Det
Population, estimated 2.000
Opinion, Caldwell & Raymond, New York
Price: Par and interest netting 6%.
If interested please wire or write us
VANDERSALL & COMPANY
410-416 Home Bank Bldg., Toledo, Ohio
29 So. LaSalle St., 1006 Penobscot Bldg.,
Chicago, Illinois Detroit, Michigan
Grand Rapids National Bank
The convenient bank for out of town people. Located on Campau
Square at the very center of the city. Handy to the street cars—the
interurbans—the hotels—the shopping district.
On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of
banking, our institution must be the ultimate choice of out of town
bankers and individuals.
Combined Capital, Surplus and Undivided Profits over
$1,500,000
GRAND RAPIDS NATIONAL BANK
GRAND RAPIDS, MICH.
being ©
Kent State Bank
“The Home for Savings”
With Capital and Surplus of nearly Two Mil-
lion Dollars and resources exceeding 'Twenty-
Three Million Dollars, invites your banking
business in any of its departments, assuring you
of Safety as well as courteous treatment.
. : - oe — a es -
August 4, 1926
MICHIGAN TRADESMAN
Earnings Statements More Than Ful-
fill Expectations.
All sorts of index schemes have
been devised by which we may meas-
ure at any given time the prosperity
of the country but what more direct
evidence do we want than the earn-
ings reports that are now appearing
daily?
In the statements of leading indus-
trial, railroad and public utility com-
panies may be seen the flower of a
prosper‘ty that is as full as can be
asked. The business forecasts for
1926 were all, it now is plain, modest
in their claims for the new year. Earn-
ings in the representative industries
have met the expectations of the most
optimistic prophets and more. Con-
servative calculations have been re-
vised upward and, rightly or wrongly,
the prophets are beginning to reckon
what the present calendar year may
do on the basis of the first six months.
Wealthy individuals, big institutions
and prominent speculators for two
months have been buying stocks that
represent the better class of industrial
enterprises. Justification for this some-
what surprising volume of buying may
be found, Wall Street authorities now
are careful to point out, in the greatly
improved earnings now being pub-
lished.
General Motors, a stock that sold as
low as 113 this year, has been pushed
higher and higher by the persistent
claim of market students that notwith-
standing its great rise here was an is-
sue that deserved better prices on the
basis of its pure earning power. Cer-
tainly it would appear that these pre-
dictions were correct for now we
learn that the corporation during the
first six months alone earned $17.33 on
each of its 5,800 shares. That is enough
to cover the $7 dividend requirements
for the whole year more than twice.
Likewise the Steel Corporation more
than covered its dividend requirements
for the common stock in the first six
months. Railroad earnings have shown
up better than expected and probably
the June net from operations will
cross the $100,000,000 mark as against
the very excellent total of $91,000,000
a year ago.
With 5,800,000 common shares out-
standing the General Motors Corpora-
tion stock improves $5,800,000 in mar-
ket value for every point gained in the
stock. Yesterday’s advance of over 7
points thus added in excess of $40,000,-
0CO market value during the day.
By its spectacular climb to 180 or
thereabouts the General Motors Cor-
poration has come to represent a
greater market value than any other
industrial common stock not except-
ing the United States Steel Corpora-
tion which for so many years led in
that respect. At present levels the
common shares of the General Motors
Corporation represent a value in ex-
cess of a billion dollars.
Paul Willard Garrett.
[Copyrighted, 1926]
oe
Good Times Places United States
Near Lead.
Under the able direction of Wesley
C. Mitchell, the National Bureau of
Economic Research, Inc., has studied
the business cycle in seventeen leading
countries and its findings soon will be
compiled and published by Willard L.
Thorp.
The new work will show that the
United States between 1790 and 1926
enjoyed one and one-half years of
prosperity for each year of depression.
Canada is the only nation that pre-
sented a better record so that the two
North American countries lead the na-
tions of the world in the proportion of
years of prosperity to years of depres-
sion. Austria, China and Brazil show
the shortest periods of prosperity to
their periods of depression.
Of the seventeen countries eleven in
the past have been prosperous more
than half of the time. Those in which
business is good more often than bad
are Canada, United States, England,
France, Australia, Sweden, Nether-
lands, India, Argentina, Japan and
Germany. The names appear in the
order of their degree of prosperity.
On the other hand six countries since
1790 have been in the throes of de-
pression most of the time, these being
Italy, South Africa, Russia, China,
Austria and Brazil. The poorest
record is that presented for Brazil
where only .45 of a year of prosperity
has occurred for each year of depres-
sion.
“Recurrence of depression, revival,
prosperity and recession, time after
time in land after land, may be the
chief conclusion drawn from the ex-
perience packed into our annals;”’ Wes-
ley C. Mitchell will say in his introduc-
tion to the Thorp book,” but a second
conclusion is that no two recurrences
in all the array seem precisely alike.
“Business cycles differ in their dura-
tion of their component phases; they
differ in industrial and geographical
scope; they differ in intensity; they
differ in the features which attain
prominence; they differ in the quick-
ness and the uniformity with which
they sweep from one country to an-
other.”
From what already is known of the
forthcoming study it will go a long
way in providing not only to the
academic but to the business world a
background of the mechanics of the
business cycle that heretofore has not
been available. In recent years busi-
ness men have become more alert to
the value of such studies and_ that
should make the new book a popular
one. Paul Willard Garrett.
|Copyrighted, 1926]
—_—_~++.____
Look at It This Way.
A dandy trade bringer is available
to the average retailer although sel-
dom used by one.
Merely give out street car tickets
with purchases reaching a certain total.
You will attract new trade, do it in-
expensively, save your customers on
their weekly expenses and at the same
time cost you no more than for trad-
ing stamps or other inducements.
With cumulative purchases amount-
ing to $10, a suggestion is to give
tickets good for 5 or 10 rides. For
memorandum of purchases, use cou-
pon books, cash register slips or a card
where different amounts are to be
punched, which customer is to present
when the total of $10 has been accu-
mulated or recorded.
Uh
Main Office
Cor. MONROEandIONIA
Branches
Grandville Ave. and B St.
West Leonard and Alpine
Leonard and Turner
Grandville and Cordelia St.
Mornoe Ave. near Michigan
Madison Square and Hall
E. Fulton and Diamond
Wealthy and Lake Drive
Bridge, Lexington and
Stocking
Bridge and Mt. Vernon
Division and Franklin
Eastern and Franklin
Division and Burton
(oie
‘Where you feel
at Home
OUR OBLIGATION
We realize at all times, that
it is the duty of this insti-
tution to do everything to
conserve, protect and pro-
mote the interest of its pa-
trons.
We solicit and accept
patronage, fully cognizant
of the trust which is repos-
ed in our own judgment and
integrity.
On this basis, may we serve
your
“The Bank Where You
Feel At Home’”’
rand Rapids
Savings Bank
OFFICERS
@mLiAia ALDEN SMITH, Chaianan of the Boara
CHARLES W. GARFIELD, Chairman Ex. Com.
GILBERT L. DAANE, President
ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, Ass’t Cashier
EARLE D. ALBERTSON. Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Cashser
EARL C. JOHNSON, Vice President H. FRED OLTMAN, Ass’t Cashier
TONY NOORDEWIER, Aas't Cashier
OLDEST SAVINGS BANK IN WESTERN MICHIGAN
Integrity Is Not
Ability
Men having unlimited confidence in the
integrity of their wives or close friends
are prone to confuse integrity with ability.
The administration of estates is a spec-
ial line of work of which the average man’s
wife or friend has very little occasion to
know the details.
The proper administraton of your es-
tate is too important a matter to experi-
ment upon.
There are many ways by which you can
express your confidence in your wife with-
out burdening her with responsibility in
your Will.
Our service, at the same cost, will give
your estate the benefit of our experience,
efficiency, permanency and responsibility.
RAND Rarios [RUST [‘oMPANY
GRAND RAPIDS, MICHIGAN
14 MICHIGAN TRADESMAN August 4, 1926
Corporations Wound Up. world. One night, according to the
The following Michigan corpora-_ story, his wife discovered him stand-
tions have recently filed notices of dis-
solution with the Secretary of State:
Ritzema Store, Grand Rapids.
Humboldt Redwood Co., Detroit.
Missouri Valley Bridge & Iron Co.,
Detroit.
Ann Arbor Lumber Co., Ltd., Ann
Arbor.
New Haven Elgin Creamery Co., New
Haven.
Farmers’ Meat Market, Chesaning.
W. B. Jarvis Co., Grand Rapids.
Sayer & Co., Inc., Detroit.
Oberteuffer & Thomas, Inc., Detroit.
Schmied Coal & Lumber Co., Detroit.
Triangle Motion Sign Co., Detroit.
Maynes Operating Co., Inc., Lansing.
Bay City Coaster Co., Inc., Bay City.
Butte Falls Lumber Co., Kalamazoo.
Detroit Rea] Estate Auction Exchange,
Detroit.
Sandusky
dusky.
Pontiac Tile & Brick Co., Flint.
Detroit School of Lettering, Detro't.
F. W. Elson Co., Grand Rapids.
Nagy Land Corp., Detroit.
Cooper Garage, Detroit.
Henry H. Cross Co., Detroit.
Holton Manufacturing Co., Holton.
Hapton Piano Co., South Haven.
Michigan Plastic Products Co.,
inaw.
Grand Rapids Bean Co.,
Schroeder-Casper Co., Detroit. :
Lake City Elevator Co., Lake City.
Fairgrove Farmers’ Co-Operative Ele-
vator Co., Fairgrove.
Hub Store Co., Muskegon
Otsego Hotel Co., Jackson.
Percival Block Co., Port Huron.
Pantlind Style Shop, Grand Rapids. |
St. Clair Heights Garage Co., Detroit.
Veneer Reproduction Co., Detroit.
Brin-Marshall Furniture Co., Detroit.
Aluminum Ware Sales Feature.
A specially-priced item that is said
attracting considerable interest
offered by one of the aluminum
ware concerns. It is a fourteen-quart
lipped preserving kettle equipped with
The offering of
feature is
with the
preserving The
merchandising value of the
helping the sale of
Lumber & Coal Co., San-
Sag-
Grand Rapids
Heights.
to be
is being
a high-domed cover.
the kettle as a retail sales
said to be particularly timely,
season directly ahead.
retail
special pr'ce lies in
other aluminum ware, including dip-
pers, colanders, etc. The kettles may
also be used for general cooking, be-
ing more than ample, for instance, for
\ short while ago the
kettles, priced at
$15.75 per dozen wholesale. The man-
ufacturer, to develop the item as a fea-
ture, is now quoting 95 cents for each
kettle, with or without cover, or $11.40
a dozen.
boiling a ham.
with covers, were
+
Novelties Lead in Apparel.
Novelties of all kinds mark the new
Fall lines of apparel for young girls.
Combinations of cloth and silk are
among the season’s popular models,
and embroidery is used to some ex-
tent. Jersey for school frocks is much
in evidence. It is seen not only in the
but also in such light
sand, which has been
so popular this summer. Most of the
jersey garments are two-piece models,
having skirts attached to bodice tops
and “jumpers” of finger-tip length.
Some modifications of the coat dress
are also shown in plaid woolens.
darker colors,
shades as coral
The Mystery.
One of our customers is a merchant
thinks, eats and sleeps in terms
ef business. His interests
him more than anything else in the
who
business
ing over his baby’s crib. She saw in
his face rapture, doubt, admiration,
despair, ecstacy, incredulity.
Naturally, she was touched at this
unusual parental attitude,
so with glistening eyes she arose and
slipped her arms around him.
“A penny for youor thoughts,”
said in a voice tremulous with tender-
somewhat
she
ness.
Startled into consciousness, he blurt-
ed out: “For the life of me, I can’t
see how anybody can make a crib like
that for $3.49.”
—_>-+_____
To Stage Short-Wear Shows.
Fashion shows featuring apparel for
women of small stature are to be stag-
ed at a number of prominent Middle
Western retail stores under the auspices
of the Affiliated Specialists in Dresses
for Short Women. The first of these
exhibits wll be put on early in Sep-
tember, the cities to be visited includ-
ing Pittsburgh, Cleveland, Detrot, St.
Louis and Minneapolis. The
will be held in the ready-to-wear de-
partment of a selected store in each
city, mannikins and being
Association. In each
shows
garments
provided by the
instance a morning and afternoon show
will be given, and in two of the stores
they will be repeated on the following
day.
>
Ear:y Demand For Men’s Mufflers.
A tendency on the part of retailers
orders for
men’s mufflers is commented upon in
to place fairly good early
the wholesale markets. The anticipa-
tion is traced to the offering of con-
siderable merchandise at prices which
will permit very attractive retail quo-
While the cashmere or silk
muffler is being offered for the better-
class trade, volume business is again
expected in the woolen kind, either in
plain or All-wool
Scotch mufflers are particularly well
tations.
fancy versions.
regarded. Wholesale prices are such
that these may be retailed at about
$1.95.
ee.
Offers Novel Sewing Case.
A novel sewing case, the top section
of which is equipped with a clock that
keeps good time, is among the unusual
things that offered here. It
resembles a regular mantel clock, both
as to shape and size. The case rests
on a base having four tiny knobs, and
when the top is lifted off a full equip-
ment of sewing materials is found. The
are now
case comes in several shapes, includ-
‘ng semi-ovals, fancy pyramid tops and
squares, and a number of colors. The
colors run to the pastel shades, but all
are finished off at the
They whole-
of the cases
edges with gold borders.
sale at $30 a dozen.
—_++ >
Definition of a Gentleman.
A man who is clean both inside and
outside; who neither looks up to the
rich nor down to the poor; who can
lose without squealing and win with-
_ out bragging; who is considerate of
women, children and old people; who
is too brave to lie, too generous to
cheat, and who takes his share of the
world and lets other people have
theirs,
“ll
THE OLD N& JONAL DANK
Why is the Old National growing? Sim-
ply because Grand Rapids people know
that it offers both safety and friendliness!
cA Bank jor Everybody_
NO BRANCHES
MONROE AT PEARL
Fenton Davis & Boyle
BONDS EXCLUSIVELY
Grand Rapids National Bank Building
Chicago GRAND RAPIDS
First National Bank Bldg. Telephones { Citizens 4212
Detroit
Congress Building
We own and offer
Jowa Southern Utilities Company
First Refunding 54% Gold Bonds
Series of 1925
We recommend these bonds for investment
Price 971 to yield about 5.70%
Michigan Bond & Investment Co.
INVESTMENT SECURITIES
10th Floor Grand Rapids National Bank Building
GRAND RAPIDS
I am not very friendly to ocol-
lection concerns, but this one
happens to be on the square—
one in a thousand.
Mr.Stowe Says
Only one small service charge.
ing fees or any other extras.
References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper.
Merchants’ Creditors Association of U. S.
208-210 McCamley Bidg., Battle Creek, Michigan
For your protection we are bonded by the Fidelity & Casualty Company of
New York City.
No extra commissions, Attorney fees, List-
CAMPER’S
SUPPLIES
These dealers all carry a complete
line of tents, (umbrella, tourist, wall,
play tents) tables, cots, beds, chairs,
etc. for campers.
artery
“7 ENJOYABLE
G2: Outnes
7 \\
Stop at the nearest dealer and in- |
spect the fine. :
Fox Textile Products Co., Ypsilanti.
Lansing Tent & Awning Co., Lansing.
Grand Rapids Awning & Tent Co.,
Grand Rapids.
Kalamazoo Awning & Tent Co.,
Kalamazoo.
Muskegon Awning & Mfg. Co, Mus-
kegon.
Pontiac Tent & Awning Co., Pontiac.
Grand Haven Awning & Trim Shop,
Grand Haven.
mene
ne
August 4, 1926
MICHIGAN TRADESMAN
Slate Shingles Hinder Fighting.
A fire in the Country Club of De-
troit again demonstrates the fact that
too much confidence must not be
placed in so-called “fire-proof” con-
struction.
The building insured for $315,000
was of fire resistive construction. One
section was of one story equivalent to
two, and the other sections of two
stories. The walls were of brick and
stucco finish; reinforced concrete
frame and floors; joisted roof partly on
exposed steel trusses; tile partition;
tile sta‘'r hall open at floors; wooden
interior trim. The following protec-
tion was available; Village department
with hydrants along nearby boulevard
and a few on premises of risk; good
access; vertical pipe and hose supplied
from main; chemicals fairly well dis-
tributed; watchman on approved port-
able clock.
Fire of unknown origin was first
discovered in the roof over the dummy
elevator of the kitchen and traveled
North into the large wooden roof of
the otherwise fireproof lounging and
ball room section at about the center
of the property. The fire department
responded promptly but found the
water pressure deficient. It was 40 to
50 m’nu‘es before sufficient water was
in play to effectively check the prog-
ress of the fire.
There was not sufficient water dur-
ing the early stages of the fire to effec-
tively cool the large unprotected steel
members supporting the wooden ball
room roof, and they buckled and col-
lapsed, crashing through the fireproof
floor, taking along a portion of the
adjoining section which suffered more
from collapse than from the actual
fire.
The report of the National Inspec-
tion Company of Chicago states:
“The heavy ornamental _ slate
shingles, while of value from an ex-
posure standpoint, were very detri-
mental to department action, as the
fire lodged in the roof and could not
be fought effectively from the outside
until broken through. Furthermore,
the slate shingles made an unusually
heavy roof,.which contributed to the
collapse.”—Fireman’s Fund Record.
oo
Regulates Gas Heaters.
A comprehensive ordinance to regu-
late the installation and venting of gas
heating appliances will be in effect in
Los Angeles shortly, according to a
recent report. There is a great deal
of opposition to many of the features
included in the proposed ordinance,
but on the whole, the City Council was
inclined to support the report of the
committee appointed by Mayor George
FE. Cryer nearly eighteen months ago.
There is said to be about 500,000
heating appliances in use in Los
Angeles, a great number of which are
obsolete and dangerous. Some time
ago the city suffered an epidemic of
gas poisoning cases, and consequently
this stirred the community to provide
safeguards to users of all kinds of gas
appliances and water heaters. The
terms of the proposed ordinance will
be more or less similar to those of
many cities. The Board of Public
Utilities will pass on heaters before
they are approved for use. Gas ap-
pliance dealers and mechanics will be
licensed and permits will be required
for installation.
—_+-»_____
Large scale storage tests have been
made on charcoal briquettes at the
Ford Motor Co. plant at Iron Moun-
tain. This charcoal is made from hard
wood waste, by means of a continuous
retort process and is then crushed and
made into briquette form by means of
a binding composition. Storage tests
were made in large bins, 10 feet cube
filled with briquettes; varying the
conditions of moisture and ventilation.
During a series of tests lasting a
couple of weeks, these briquettes
showed no tendency to spontaneous
heating or ignition. As a result of
these tests it has been practicable to
permit the shipment of these briquettes
without being classed as an Inflam-
mable Solid as is the charcoal from
which they are made.
—_+-.___
Exit Lights.
Green lights instead of red over fire
and emergency theater exits will be
_ the rule in the next two years, accord-
ing to Eidney J. Williams, chairman of
the Safety to Life Committee, who
attended the annual meeting of the Na-
tional Fire Protection Association in
Atlantic City recently. States and
cities will change their laws, directing
the use of green lights, according to
Williams. The reason for change is
that red is regarded as a signel of
danger, while green is as generally re-
garded as a safety flash.
—_2-.—___
Uses Radio.
C. V. Lane, Michigan State Fire
Marshal, is taking advantage of the
radio in spreading farm prevention
educational information. Smoking in
barns, careless use of matches, spon-
taneous ignition, burning of rubbish,
paint-soiled clothing or oily rags, care-
less use of gasoline in cans, tractors
and gasoline engines, careless use of
kerosene lanterns and lamps, _ un-
screened threshing equipment and de-
fective flues were cited as greatest fire
hazards on the farm by Mr. Lane in
a talk from a Detroit station.
—_2->—___
Kalamazoo Joins.
Kalamazoo is believed to be the first
city in Michigan to pass an ordinance
fixing the cost of extinguishing fires
upon those who disobey fire prevention
orders. On the back of the inspection
order blank used by the Kalamazoo
fire department is a copy of the lia-
bility ordinance. There are more cities
in Texas having such an ordinance
than in any other single state. Cin-
cinnati is believed to be the first city
in the country actually to win a case
i ncourt founded upon the ordinance.
——>->—___
Take Fire To Department.
A Pere Marquette railroad crew ac-
complished the “impossible” by bring-
ing the fire to the fire department.”
A torch fuse set a box car afire a
few miles from Benton Harbor and
high wind whipped the flames. An en-
gine was sent out from town and
hooked to the blazing car. The fire
was soon extinguished when the
“comet” reached the Benton Harbor
yards.
320 Houseman Bldg..
100% PROTECTION
Net Cost 70% of Stock Co. Premiums
OUR RECORD FOR 16 YEARS
The Grand Rapids Merchants
Mutual Fire Insurance Company
Affiliated with the Michigan Retail Dry Goods Association
Grand Rapids, Michigan
OUR FIRE INSURANCE
POLICIES ARE CONCURRENT
with any standard stock policies that
you are buying
Tenet cots O% Less
Michigan Bankers and Merchants Mutual Fire Insurance Co.
jof Fremont, Michigan
WILLIAM N. SENF, SECRETARY-TREASURER
SAFETY
GRAND RAPIDS,
SAVING SERVICE
CLASS MUTUAL INSURANCE AGENCY
“The Agency of Personal Service”
C.N. Bristor, H.G.Bunpy, A. T. Monson
CWT od
NEW LOCATION
305-306 Murray Bldg.
MICHIGAN
Merchants Life Insurance Company
WILLIAM A. WATTS © RANSOM E. OLDS
President Chairman of Board
Of¥-es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents
16
MICHIGAN TRADESMAN
August 4, 1926
EASTERN MICHIGAN HOTELS.
Peculiarities of Some of the Old
Timers.
Marietta, Ohio, Aug. 2—I recall
wheezing up into the Thum section
some thirty years ago over the P. M.
Railroad into Harbor Beach. It was
early winter, snow in volume, trains
delayed, and the thermometer down
around zero. Upon enquiry of various
traveling men which hotel to stop at—
and there were a goodly number head-
ed for the same destination—I was
told it was a 50-50 proposition which
hotel to go to. Some favoring one
hotel, others preferred another. It was
a case of going to one hotel and then
wish you had gone to the other. Not
that the Dow and Wilson hotels there
at that time were any worse than the
average hotels in a town like Harbor
Beach, but they were certainly no bet-
ter. At that time we selected the Dow.
It is still there, to-day, we would say
the best hotel there. It has been en-
larged since the days I mentioned, a
very large and homey veranda along
the entire front of three stories, each
floor. It is a frame building, built
many years ago. Chas. Dow conduct-
ed the place for many years, but there
have been several proprietorships
since. Hot and cold running water,
with some baths, have been added,
electric lights, steam heat, etc., and the
old Dow is very presentable indeed. It
has a nice lawn in front, is painted a
restful white, is very well furnished
and is being conducted in a satisfac-
tory manner.
The Wilson House stood in the mid-
dle of a block, was also built of wood,
and as we recall in the days of long
ago, was not nearly so good a house
as the Dow in its construction. Fee
Dow conducted the Wilson for some
years. I believe he was a cousin of
Charles Dow, of the Dow House. For
a time the Wilson House was closed
up as a hotel and turned into a furni-
ture store on the ground floor, with
some offices above. Many of we older
fellows wil] remember Bert. Spring-
sted, who bought and re-opened the
Wilson as a hotel and conducted it for
some years as such, Bert was a good
fellow and conducted a very good ho-
tel and as we recall gave the Dow a
good run for the money; but business
was never any too good up in that
section. Summer business was better,
but even that was limited. Auto
travel by many of the boys on the
road have changed conditions there
very much. Bert. let loose in due time
and is now a very successful small
town storekeeper at Pt. Sanilac. The
Wilson is still there, but does not look
any too good to the writer. It is con-
ducted by a lady whom we were un-
able to locate.
Many of the older boys wil] also re-
call C. B. Clark, who at one time con-
ducted the Dow. Clark was a real good
country landlord. I visited the Dow
when he was there, and while the
place was heated by stoves, wash
bowl and pitcher, etc., I recall a very
pleasant day and night there. Mr.
Clark retired several years ago, quite
an old man, and now lives with a son
at Vassar, who is a banker there.
As a summer resort Harbor Beach
has never met the expectations of
those most interested years ago. While
it has many advantages, it seems to
attract only about so many each year.
Since the change to auto traveling, the
short stay patronage has been better,
and even now a new lease of life is
taking place and Harbor Beach may
come into its own greater than ever.
The Harbor Beach Club, originated
by Geo. J. Jenks in 1895, met with
success from the start. Private in the
extreme, the club house is ideal, the
grounds have been wonderfully kept
up, the cottages are mighty fine; the
golf course is par excellent and year
after year the same people, largely ‘»
families, are in evidence there. One
thing which leads the writer to be-
lieve this section of the Thumb is go-
a ia lea ee .
Cant eta oe enn DSRS
ing to improve in all ways is the com-
ing of the VanDyke Highway out of
Detroit to Bad Axe and on through
in due time to Pt. Austin and Pt. Aux
Barques. It will shorten the distance
fully forty miles rather than via Port
Huron and up through Lexignton and
Pt. Sanilac. An excellent golf course
has been laid out just East of Bad
Axe and another one is under way up
near Pt. Austin. While the lake
shore is most attractive all the way
from Pt. Huron to Harbor Beach,
when one gets above Forrester, there
is nothing to overcome the vicinity of
the upper Thumb. From a commercial
point of view, we believe even that
will improve in this section and the
ent're Thumb will become a play-
ground as never before.
I believe I am safe in saying that
Monroe and the Park Hotel there re-
ceived about the first early benefits of
auto traveling patronage of any small-
er inland city of the State. Not only
that, but there are hundreds of the
older boys on the road who will recall
the Park Hotel as one of the very
best in Southern Michigan years and
years ago. C. B. Southworth, pro-
prietor here, has been at the helm for
going on forty years. I believe his
father and mother were there before
him. At any even C. B. has played
the game on the level all these years,
keeping the Park right up to snuff in
every particular, meeting with success
at every hand, his name reverenced as
an old time landlord. The original
Park was about sixty rooms. Some
twenty years ago an addition of ahout
the same number of rooms was added;
these were made the most modern of
these days, the older part revamped in
keeping; new furniture _ installed
throughout; the dining room made one
of the most attractive, lobby just as
homey as home itself; in short, Michi-
gan could lay claim to one of the best
smaller city hotels in the Park.
‘Meals have always been excellent at
the Park. Years ago midday and
evening meals were 50c; later raised to
75c and worth much more. We be-
lieve Sunday dinner there now is $1,
while we were unable to partake of
any of these, dare say Mr. Southworth
gives same values as ever. His Ameri-
can plan ‘rate has always been very
reasonable. He still conducts the ho-
tel on that plan.
The Park never neglected the com-
mercial boys, even with the extra
patronage he received from the auto
people, because one of the first hard
surfaced roads in the State passed
through Monroe from Toledo to De-
troit.
Chick service at the Park has never
been in evidence. There are never
any extra bell boys or porters around.
Most every one carries his own grips
up stairs. There is no elevator. Even
‘ice water is always ready for you to
carry t- your rooms if vou so des’re.
Years ago some of us used to marvel
how Mr. Southworth got away with
this. With the commercial boys it be-
came a part of their staying there.
They seemed to like it and many a
good laugh I have heard in connection
with it. As touring natronage began
to come to the Park some of us watch-
ed with interest how this service, or
rather lack of service, would work out.
And it has been surprising to see how
kindly even a stranger will take to the -
modus operandi. If a protest came,
either Mr. Southworth was right there
to explain or some faithful clerk and
matters were soon most pleasantly ad-
justed. Should some over exacting
patron demand extra attention some
employe would give the customary bell
boy service, but, as a whole, such has
never prevailed at the Park.
The Park Hotel never had a bar and
yet made money in the days long ago.
This hotel was distinctive as a place
with no booze and yet conducted in a
top notch manner.
Mr. Southworth is well to do. He
has an excellent home in the city and
a summer home down on Lake Erie.
He takes life easy and yet on our re-’
cent visit there he showed most con-
clusively the most painstaking atten-
tion to keep the Park Hotel in its over
enviable reputation.
Mr. Southworth was the first vice-
president of the present Michigan Ho-
tel Association and was very valuable
to the writer when this organization:
was set in motion in 1914. He has a
lovely family; one daughter married
and the son-in-law, right hand bower
in the Park management. One son,
now in Europe, is studying for a
doctor.
All in all, we consider the Park Ho-
te] one of the outstanding bright lights
of smaller city hotels of Michigan for
more than fifty years and Proprietor
Southworth a living example of hon-
esty, uprightness and good hotel keep-
ing—a pattern that many others could
profit by in following as near as pos-
sible.
I will never forget as long as a kind
Providence allows me to think and re-
member my first visit to Dundee,
thirty-two years ago. It was here I
found at that time a town “divided
against itself” in connection with the
hotel situation. Since then I have
found other cities or villages where
there was a decided feeling of the
citizens for some particular hotel, but
never have met a situation which re-
sembled that I encountered at Dundee
in 1894.
There were two hotels there, the
National and the Pocklinton, located
directly opposite each other on the
main street as one entered from the
Ann Arbor Railroad depot. The Na-
tiona] Hotel was the older of the two,
having been erected along in the early
1870's, a three-story brick. This ho-
tel had been operated by many pro-
prietors and at the time of my visit
was very well conducted, as_ hotels
went in those days, by Chamberlain &
Ferguson. Along the middle of the
1880’s, John Pocklinton erected the
hotel bearing his name and conducted
the same for possibly thirty years,
when he passed on. The property fell
into the hands of his son, who conduct-
ed it for a time, and it was then closed
and stands to-day, with first floor oc-
cupied with business places, the up-
stairs with cob webs over the windows
—a sad memory of years gone by.
If there was any great difference
between the two hotels. thirty-two
years ago, it was hard to distinguish,
although I feel that the Nationa] had
a better reputation most of the time.
They were both just common small
town taverns: in those days it was
generally the fellow who served the
best meal at 50c which carried the
better reputation. Neither hote] there
in those days were extremely famous
for foods, although I had to own up
when I was engaged in the ‘divide’
that the Pocklinton was the best. John
Pocklinton was a character and
thought he was conducting the best
hotel of its nature in Michigan and
you could not convince him otherwise.
Both hotels had bars and it was a
question which place could inveigle the
most nickles and dimes out of patrons.
Where or when the divide or feud be-
tween the hotels started, no one seems
to be just positive.
started is a mystery. Some contend
that Dundee did not need the Pock-
linton, and yet the builder was able to
-win over his share of friends among
the town folks in behalf of his place.
The contest went merrily on. One
side of the street and half way around
the square were-for the National and
the other side of the street and square
were for the Pocklinton. The feud
became so bitter along in the years I
have mentioned that if a guest at the
National attempted to sell merchants
of the Pocklinton side, he was told
without mincing words that if he de-
sired to do business to move over.
This was true under reverse conditions.
I know this, for on my first business
trip there I stopped at the National
and was forced to_move over to the
Pocklinton to do business with a cer-
tain business house on that street. I
eo ER eatin bine ocreaceneaL nc
ae
Even why it was_
_ hook over the top of the shoe.
have no idea how Proprietor Pock-
linton treated the average guest who
was forced to come to him under cir-
cumstances as I did, but he certainly
“threw the hooks” into me on the oc-
casion mentioned at first, and after he
had done this, he proved quite a good
fellow.
This condition continued for a good
many years. recall one time being
there when a new man on the road
with dry goods stopped at the Pock-
linton. He had five sample trunks
and was in hopes of doing, business
with a merchant on the National side
of town. To do so, he was forced to
move, trunks and all. Later it was
said the merchant moved the location
of his store to the Pocklinton side of
the city, and was just as strong for
that hotel as he had beer for the Na-
tional. It was a great fight for many
years, but with the outgoing of the
Pocklinton, the feud died a natural
death. Many of the old time boys on
the road will bear me out with the
truth of these facts thirty to forty
years ago.
The National Hotel is now conduct-
ed by C. B. Dean, a Dundee boy who
has been in charge ten years. The
hote] looks just as it did the first time
I stayed there. It is still a wash bow]
and pitcher hotel; steam heat, elec-
tric lights, but the same old dining
room, lobby, etc. The same old stairs;
the same old pictures On some of the
walls. Still American plan, $3 per day,
meals, 75c, how good or how, bad I
do not know, as my recent visit there
did not permit our staying over.
Possibly ail Tradesman readers do
not know, but many of the old-time
boys will recall how hard it was to get
a decent drink of water at _Dundee
years ago. The same condition pre-
vails. It is sulphur water everywhere;
occasionally they find a clear well, but
not in sufficient quantities to supply
the city’s needs. A drug store soda
fountain proprietor told me he often
had to send to Toledo or other near-
by places to get water enough to sup-
ply his wants on his fountain. Some
day money is going into Dundee and
a new Mt. Clemens or St. Joseph will
be created.
Those of the old timers on the road
who visited Dundee—and really the
place used to be greatly favored—will
be pleased to know that Charlie Dut-
ton, he of livery fame years ago, who
also used to run a bus to depots, carry
baggage and “livery” us to neighbor-
ing places, is still in the land of the
living at Dundee, looking hale and
hearty. He is retired, so to speak, and
the Old Dobbin and carriages for
which he was famous have had to get
out of the way of the on rushing autos.
Reno G. Hoag.
—_+_+2 3. >—__—__
Offers New Heel Protector.
A new type of heel protector for
women who drive automobiles has
been put on the market by a well-
known specialty concern. It is offered
in patent leather, tan calf and a va-
riety of fancy leathers and in the
Cuban and Louis heel styles. The
patent leather and tan calf protectors
wholesale at $7 a dozen pairs, with the
prices of fancy leathers slightly higher.
The protector is molded to fit snugly
to the back of the shoe and attracts so
little attention when in use that it
may be worn while shopping or on
other occasions when the wearer is
out of the car for a time. It is at-
tached by slipping the heel through a
silk goring at the bottom of the pro-
tector and by slipping a small metal
This
hook is attached to the top of the pro-
tector by a short loop of the goring
so arranged as to make it automatical-
ly adjustable. The device is meant
for sale in notion departments.
A
¢
t
August 4, 1926
MICHIGAN TRADESMAN
17
ORDER OUT OF CHAOS.
Making Good in Worden
Grocer Company.
The Michigan
Receiver
Company has
to the stock-
Worden
Trust
issued the following letter
holders and creditors of the
Grocer Company:
Grand Rapids, July 31—-On February
9, 1926 we were appointed Receiver
of the Worden Grocer Company by
the United States Court and, in order
that you may ‘be informed as to the
condition of that Company, we enclose
herewith statements prepared by
Lawrence Scudder & Company, Cer-
tified Public Accountants, showing the
financial condition of the company at
that time, and also as of June 30. We
also enclose statement as of June 30
of the Worden Realty Company, (98%
per cent. of the outstanding capital
stock of which is owned by the Wor-
den Grocer Company). According to
the enclosed statements the operation
of the business has shown a profit, and
the deficit has been decreased during
that period $6,009.14. The operating
overhead has been reduced approxi-
mately $90,000 as compared with a
year ago, with a marked increase in
sales, and the profit shown was made
the last six weeks prior to June 30.
The amount owing the Kent Stor-
age Company, whose stock of groceries
was bought by the Worden Grocer
Company, solely for the advantage of
the business in charge of the Receiver,
was on June 30, $117,349.49, and has
been reduced by payment of $40,000.
The amount now owing them, $77,-
349.49, will be paid, according to the
purchase agreement, within the next
four months.
All bills for merchandise bought for
the business of the Worden Grocer
Company, have been paid and discount-
ed. No money has been borrowed by
the Receiver. The operation of the
business under the receivership has
proved that under proper management
the business can be conducted at a
profit. Due to unusual conditions ex-
isting in this business at the com-
mencement of the receivership, large
and extraordinary expenses, amounting
approximately to $9,000, were entailed
in straightening out its affairs, and all
such items have been paid and charged
as expense prior to June 30. The busi-
ness is now on a paying basis. From
now on, having re-established the cred-
it of the company and having made a
showing at the end of five months,
which we think is very favorable we
are fully convinced that it is to the
best advantage of everyone concerned
to continue the business.
We are endeavoring to convert some
of the real estate of th Worden Realty
Company into cash in order that a
dividend may be paid to creditors as
soon as possible.
On September 30 another inventory
will be taken and statements prepared
and sent out to creditors and stock-
holders, showing the result of opera-
tions for the three months, it being our
intention to keep creditors and stock-
holders fully advised from time to time.
Frederick W. Stevens, Pres.
WORDEN GROCER COMPANY
The Michigan Trust Company, Receiver
Statement of Financial Condition
As at February 9, 1926
(date of commencement of receivership)
Assets
Cash on hand and in banks __$ Eber
Notes receivable ___---.------- 10,301.65
Accounts receivable ___.~---~-- 168: 147.57
Merchandise inventory —_------ 172,811. 91
Total current assets __--$360,202.14
Investment Worden Realty
Compacy $348,450.00
PineG Aeects . 41,879.95
Other Assets (G. W, Rouse Ac-
Counts) oe 210,138.60
Ota) -ASKets $960,670.69
Liabilities and Net Worth
Clatwis payable 2050 $472,159.38
Worden Realty Company __---- 1,767.89
Accrued taxes and expenses __ 12,031.18
Dividends payable -—_---_---- 1,808.80
Ota ~~$487,767.25
Net Worth
Preferred Stock $693,793.33
Common Stock 405,041.67
1,098,835.00
HDelelt. 322 625,931.56 472,903.44
Total Liabilities and Net
WORM Ss $960,670.69
Prepared by Lawrence Scudder & Co.,
Accountants and Auditors, Grand Rapids,
Michigan.
WORDEN GROCER COMPANY
The Michigan Trust Company, Receiver
Statement of Financial Condition
As at June 30, 1926
Assets
Cash on hand and in banks —_$ 17,032.67
Notes reeeivanle oo. 10,301.65
Accounts receivable ~.....-._-_- 218,037.70
Merchandise inventory —___--.. 324,956.66
Total current assets _~$570,328.68
Investment—Worden spina
Company gu
Fixed Assets ____.
Other assets (G, WwW.
COURTS) .......,
~~ $348,450.00
47,427.41
Rouse ac-
- 199,026.01
Totol assets . $1, 165 ), 22. 10
Liabilities and Net Worth
Claims payable —._...._- .-$472,15
Worden Realty Company aed 767, "39
Dividends payable . : 1,808.80
Accounts payable
(under receivership)
Kent Stor, Co. $117,349.49
Other 93,233.96 210,583.45
Total Current ‘Liabilities $686. 319. 52
Net Worth
Preferred Stock $693,793.33
Common Stock 405,041.67
$1, 098, 835. 00
Defiert 619,922.42 478,912.58
Total liabilities and net
Worth 2 St 866. 262.10
Prepared by Lawrence Scudder & Co.,
Accountants and Auditors, Grand Rapids,
Michigan.
WORDEN REALTY COMPANY
Statement of Financial Condition
As at June 30, 1926
Assets
Cash in banks ~~.
Accounts receivable—Worden
Grocer Company . :
$19,980.19
1,767.89
Total current assets $21,748.08
Fixed Assets—Properties
Grand Rapids __$308,500.00
Lansing 156,479.05
Battle Creek 97,571.36
Kalamazoo 22,112.03
$584, 662. 43
Less reserve for
depreciation 58, Bae 4%
Uramortized bond discount -
$525,706.96
6,991.66
Total assets - $554,446.70
Liabilities and Net Worth
Accrued pro-rata interest on
bonds ooo) : $ 1,405.00
First Mortgage 6% gold bonds 220,000.00
Total liabilities $221,405.00
Net Worth
Preferred Stock $165,900.00
Common Stock — 188,450.00
$354, 350.( 00
iced ~~ 22,008.00 scianoatate
Deficit _-
Total Habilties s aa. net
Worth 200-3 __~~-$554,446.70
Prepared by Lawrence Scudder & Co.
Accountants and Auditors, Grand R apids,
Michigan.
DEL MONTE Crtished PINEAPPLE
Special Summer advertising
now running
We are now running more Drei Monvr Crushed
Pineapple advertising than ever before. It is ap-
pearing this summer in a big list of women’s maga-
zines and The Saturday Evening Post — with
combined circulation of fifteen million copies.
This is entirely distinct from our regular adver-
tisng on Det Mone Fruits. It is also in addition
campaign of the Association of
Hawaiian Pineapple Canners—which, in itself, is
educating millions of women to the many uses of
to the strong
this product.
Already, Det Mons Crushed Pineapple has the
largest sale of any single brand of crushed pine-
apple on the market. Why not take advantage of
the turnover it offers? Concentrate on DEL Monte
—and get the full selling force back of this popu-
lar brand.
CALIFORNIA PACKING CORPORATION
San Francisco, California
Believes in Live and Let Live.
Walkerville, Aug. 2—Your publica-
tion always has so much good in each
issue that the next is at hand before
business has allowed me to digest the
contents and I have to take time on
Sunday and holidays to keep up.
3y the way, what brings me to write
is the article entitled “How to Bring
a Greedy Druggist to Time,” which
appeared in your issue of July 21.
Mr. Stanley certainly has a just
complaint or kick, but my opinion is
that there are just as many “greedy”
grocers and other merchants butting in
on the drug business in smal] towns
as there are grasping and unprofession-
al druggists. I have personal knowl-
edge of where the patents were pur-
chased from a grocer (who wished to
retail same) and later he restocked
with the more staple patents: and I
do not see any way to prevent such.
As the owner of a store selling patents
and package drugs I could also stock
goods the grocer and dry goods mer-
chant sells and give them away for
that matter. My conclusions are, to
enjoy life in and out of business and
handle the line you are in to the best
of your ability and forget about “how
the other fellow runs his,” for that is
entirely his own affair. Of course,
there are many ways to retaliate, but
will it get one anywhere? It some-
times reminds me of an organization
that of late has had a great growth in
members. I have had the pleasure of
reading the platform or what thev
claim to stand for and found same to
be above any criticism: but, if one has
to judge the organization by the acts
of the members or supposed members,
it would be a verdict of the darkest
hue—and so it is with some merchants
and the business they conduct.
and only remedy is to get
‘Tradesman into the store
merchant, regard-
what and hoWw many lines he
carries—the reflection will show him
h‘s own mistake, to the end of better
stores in every section.
Emerson L.
a
The one
the Michigan
and home of every
less of
Bunting.
Sentence Sermon.
Nature keeps the reverent frame
With which her years began;
And all her signs and voices shame
The prayerless heart of man.
John G. Whittier.
18
MICHIGAN TRADESMAN
August 4, 1926
DRY GOODS
Michigan Retail Dry Goods Association.
President—H. J. Mulrine—Battle Creek.
First Vice-President—F, E. Mills, Lan-
sing.
Second Vice-President—G. R. Jackson,
Flint.
Secretary-Treasurer—F. H. Nissly, Yp-
silanti.
Manager—Jason E. Hammond, Lansing.
Straw Parasols Being Offered.
Quite the newest in sun parasols of
the more expensive type are those
fashioned of high-grade colored Italian
straw. The aim of the manufacturers
has been to produce parasols that
match costumes exactly and that, at
the same time, are artistic and odd.
They possess the two latter qualities
to the extent that they are also being
used for home decoration. The straw
used is raffia visca or tagle, and it is
so woven that the sun’s rays cannot
penetrate it. The frame, which is
about twenty-four inches long, is bam-
boo and metal, while the handle is of
fancy galalith, equipped with silk
rope. Motifs of different character are
worked into the tops of the parasols,
which are offered either fringed or un-
fringed. All fashionable colors are ob-
tainable. The parasols, which are
available for both immediate and Win-
ter resort season deliveries, wholesale
at $8.50 each.
—__~++-—___
Will Watch August Rug Sales.
The progress of the sales of rugs
and carpets, furniture and other house-
hold merchandise that are held every
August by most of the prominent re-
tail stores throughout the country will
be watched this year with special in-
terest by leading factors in the floor
coverings industry. Upon the success
of these sales will depend to no little
extent the amount of business that
will be done by rug and carpet manu-
facturers during the remainder of the
Fall wholesale season. This is due to
the fact that retailers have bought
quite heavily for the sales, and that
failure to move the goods will leave
their stocks in such a condition as to
preclude active purchasing of addition-
al merchandise. Business with first
hands in the local trade has been quiet
for several weeks, but the jobbers have
been getting some orders for merchan-
dise intended for retail sales purposes.
+2 2
Fall Neckwear Lines Ready.
Many lines of women’s neckwear for
the Fall trade are ready now, and
business is being booked on them.
Novelties, according to a bulletin of
the United Neckwear League of Amer-
ica, will be a big item for the new
season. Among them are the short
boas that have just made their ap-
pearance. They are made of ostrich
feathers in pastel colors, and are so
shaped that they fit closely around
the wearer’s throat and tie with a
ribbon. Another novelty is the ex-
pansion of fabric scarfs into evening
shawls or wraps. They are made with
a large center square of lame, or metal
cloth, edged with crepe de chine. The
lame centers are figured with pastel
colors, while the crepe edges are of
black or some contrasting shade.
—_——o--——_——
Made-Up Bow Tie Selling Well.
‘One of the noticeable things about
the retail turnover of men’s neckwear
is the expansion in sales of the made-
up bow tie. A large number of con-
sumers like to wear bow ties, but
either do not care to fashion the knot
every day or else do not know how to
tie the present fancy knot in vogue.
Their problem, they find, is solved by
the made-up tie, which requires only
tthe fastening of the elastic around the
neck. Manufacturers, because of the
increased demand, have found it
profitable to use better silks in these
ties which now retail from 50 cents to
$1.50. The big butterfly shape is said
to be selling well, but interest is also
shown in the smaller bow effects de-
veloped in many patterns of printed
silk.
——__2~-—--
Foreign Toy Competition Small.
Although toy manufacturers have
been complaining about the dilatory
tactics employed by buyers, they are
said to have very little to fear from
foreign competition. Illustrative of
the present condition is the statement
by the buyer for one well-known store
here. He said he made his usual trip
abroad this year, but that his pur-
chases will amount only to about 10
per cent. of his total commitments. He
found prices on the other side too high
and there was also a decided lack of
merchandise that had an appeal for
the American consumer. He added
that, in his opinion, a general sales
ratio of 10 to 1 between domestic and
fore‘'gn toys would prevail during the
coming holiday season.
—_+-+>—___
Slip-On Gloves Being Featured.
Slip-on styles in tailored effects and
types embodying sport ideas are com-
ing to the fore in women’s gioves for
Fall. The six-button length is the fa-
vored one in the slip-on gloves, accord-
ing to importers here, while the wrist
glove with buckle is stressed in sports
merchandise. These effects are now
featured in kid, suede, doeskin, chamois
suede and the heavier double-thread
material. Many of the models are de-
signed to be worn puffed out at the
wrist, this representing the newest fad
in glove wear. For “dressy” wear a
good call continues for gloves with the
fancy French cuff. Novelty styles
generally are expected to sell well for
the holiday season.
—_+->—____
Cashmere Mufflers Show Promise.
Mufflers of imported cashmere are
expected to have a good “run” during
the coming Fall. One of the latest of-
ferings of them is in the shape known
as “Highland squares.” These are
thirty-two inches square and, by join-
ing two ends of the square and folding
it in the middle, a very suitable scarf
is formed. Most of the mufflers are
white, but tan, gray and blue shades
are also available. Varied stripe, dot
and figured patterns in contrasting ef-
fects are worked out on the white or
colored grounds. Wholesale prices are
such that the mufflers may be profit-
ably retailed from $3 to $3.50 each.
They are,guaranteed washable.
For Quality, Price and Style
Weiner Cap Company
Grand Rapids, Michigan
Popular Priced Hosiery
Guaranteed for Satisfaction
Flamingo Hosiery is controlled entirely by us, and is
manufactured by the largest manufacturer of silk hosiery
in the world. In style, coloring and value there is no
better. Each pair is guaranteed to give satisfaction or
we will replace.
1260—Ladies’ 10-strand, pure silk hose, 260
spring needle, with mercerized ravel-stop top.
Colors Black, White, Gun Metal, Neutral,
French Nude, Peach, Champagne, Harvest, $8 00
Atmosphere, Beige ___ * Doz.
1270—Ladies’ pure silk faced hose.. Rayon
reinforcement. 22-inch boot, mercerized ravel- $7 75
stop top. Colors same as No. 1260 ______. Doz.
1150—Men’s 12-strand, pure silk sox. Double
sole, reinforced heel and toe. Colors Black,
Cordovan, Navy, Suede, French. Tan, Cham- $5 75
°D
Pacne oe ee ee
Sales of silk hosiery are a very material part of the sales
of every dry goods store. If your sales in silk hosiery are
not as large as they should be, secure a bigger business,
a larger turn-over, a smaller inventory, by joining the
Flamingo distributors.
DE
EDSON, MOORE & COMPANY
1702-1722 West Fort Street
DETROIT
ms
een
*
ls siiinannenannrncnen
August 4, 1926
MICHIGAN TRADESMAN 19
New Things in Millinery.
Apart from the note of startling
originality which is embodied in the
new African turban by Agnes, the
millinery mode is largely influenced by
effective fabric contrasts and fresh in-
The Agnes
having immediate
rcognition in France, s found to pos-
sess qualities of practical adaptability
to American tastes considerably be-
yond early expectations, according to
a bulletin issued recently by the Retail
Millinery Association.
“A leading designer,’ continues the
bulletin, ‘says that the softening of
the line of the skull cap or bandeau
section is, in the main, the key to his
adaptations. In a series of dining and
dancing turbans he presents tinted
metal laces of fine patterns in combina-
tion with richly toned velvets, the lace
being easily adjusted in a flattering
line as the bandeau. The velvet upper
and back section can also be manipu-
lated to conform to the wearer’s re-
quirements in a higher or wider line.
Th use of metal fabrics, embroideries
vasions of brilliant color.
turban, received
and appliques have already been ac- ,
cepted as wearable de luve versions
of this novel headgear.
“At. the Lido, Venice, this turban
was recently worn at the dinner hour.
It was draped by hand, and brilliantly
decorated chiffon scarfs were bound
closely about the head. The long ends
of these scarfs were coiled in ropes that
circled the back, conforming exactly
to the Agnes contour.
“The ensemble note, which con-
tinues to advance steadily, brings
about a use ofo baby calf in the black
and white, negre and white, and tan
and white spottings. It is utilized for
exclusive hats of supple draped lines
bound with grosgrain ribbon. These
are accompanied by scarfs of ribbon
with the calf applied as decorative
ends, as well as by purses, umbrella
handles and collars of kidskin pumps
that also feature the calf. The toning
of ribbons reaches new levels, as many
as ten shades of one color being util-
ized for scarf and hat sets.
“Scarlet, a new purple, all of the
purple reds, bois de rose brown, a
tone close to aubergine (eggplant), the
dahlia shades, a new: beige and the
entire autumn leaf range are ‘last
words’ in colors in the execlusive field,
in both formal and sports modes.”
—> 2.
Don’t Take Their Own Medicine.
One of the reasons why members of
the millinery trade, especially retail
buyers, apparently do not succeed bet-
ter in boosting business through the
increased sale of seasonable merchan-
dise is that they do not take their own
medicine. In other words, they do not
wear seasonable hats themselves. In
a recent trip through local showrooms
it was noted that twelve of fourteen
women buyers wore small felt hats
which will be in style again this Fall,
despite the fact that a great deal of
effort has been made in some branches
of the industry to popularize large
hats. The thirteenth buyer in the num-
ber observed wore a hat that defied
description beyond the fact that it was
small and was not made of felt, while
the fourteenth wore a large chapeau
with a satin crown and brim of straw.
With buyers wearing Fall hats them-
selves, consumers cannot be blamed if
they soon follow suit.
——-+-~2
Underwear Buying Slows Down.
With the first flush of interest in
1927 lines of lightweight underwear
passed, buying has slowed down here
to a noticeable degree. In the busi-
ness that has been done so far, nain-
sooks have shown up best. The better
grades of these goods have done es-
pecially well, from all accounts, due to
the growing vogue for novelties. Light-
weight ribbed goods have been in fair
demand, with those cut along the so-
called athletic lines doing better in
some quarters than the more con-
servative types of this underwear. Bal-
briggans have apparently got the
poorest start of all. Reports of the
general buying done so far do not put
the volume purchased as high as manu-
facturers and selling agents would
like to see it, but there is a feeling
among the latter that a marked im-
provement will be seen in the course
of the next few weeks.
—_>-2—__
Seamless Hosiery Sales Gaining.
Continued moderate improvement in
business on the general run of seam-
less hosiery remains the only feature
of the current market, according to the
special news letter of the National As-
sociation of Hosiery and Underwear
Manufacturers. Mill agents who ex-
pected a flood of orders this month
have been disappointed, while others
are inclined to look on the improve-
ment noted as a forerunner of some-
thing better in the near future. Buy-
ers have shopped around carefully for
the most part and have bought in a
cautious way for Fall. So far, how-
ever, they have shown practically no
interest in Spring lines aside from in-
fants’ socks and seven-eighths goods.
Yet total sales for the month have in
most instances been satisfactory.
— >.>
Much Use of Fur Trimmings.
Indications are that the use of fur
trimmings on women’s coats this Fall
will easily equal or exceed that of any
past Fall season in recent years. The
recent developments in pelt trimmings
include huge mushroom collars, shawl
collars, and full-length tuxedo shawl
collars, as well as border furs cut in
intricate scrol and ‘crescent effects.
Fur pockets are shown on practically
all of the better-grade garments.
Krimmer and krimmer-dyed caracul
are the outstanding furs being used,
as are badger, wolf, beaver, squirrel
and civet cat. Many of the cloth
coats are fur lined this season, the fur
being mainly German kid dyed to imi-
tate leopard, civet cat, chipmunk, etc.
— >»
Favor “U” Neck in Sweaters.
The “U” type of neck in both coat
and slip-over styles is favored by buy-
ers in their early purchases of wom-
en’s fancy sweaters for fall. Garments
of brushed mohair and the so-called
zephyr type are well to the fore in the
merchandise being ordered. Solid col-
ors are frequently specified, but buyers’
interest is said to be centered mainly
in novelty stripe and plaid combina-
tions. Merchandise to retail from $5
to $7.50 is in active demand for early
shipment.
What the Bumper is to the Car
Sidewall Protection is to the Tire
Sidewall Protection
adds extra miles of life to Cor-
duroy Tires. Ribs of live rubber
guard against curbstone wear,
defy ruts and jolts and permit
easy flexing. Not a mere claim,
but an actual visible improve-
ment. Investigate these advan-
tages. Let your next tire be a
Corduroy Cord.
CORDUROY TIRE Co.
Grand Rapids, Michigan
Corduroy Cords
Sidewall Protection
EG. U.S. PAT. OFFICE
Added Reinforcement-An Original Patented and Visible PLUS feature
LLL ddl
“Mansfield”’ Double Palm
CANVAS GLOVES
Dependable-- Wear Twice as Long
Each pair is branded ‘‘Mansfield.’” We brand
and guarantee this glove absolutely, so ‘‘Mans-
field’’ Double Palms have to be right- Made
Knit Wrist, Gauntlet and Band Wrist. Each
dozen is boxed in card board container. Re-
tails for 25c, 30c and 35c. Distributed by
Jobbers everywhere.
Manufactured Exclusively by
Tue Onto TExTILteE Propucts Co.
MANSFIELD, OHIO
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\,
LMdddidddddddididdddddiddddiidssidisiididdildillllldllldllillalidéln
7
20 MICHIGAN TRADESMAN August 4, 1926
RETAIL GROCER a breeze offshore following us_ that
Retail Grocers and General Merchants Many advised us not to try that day.
Association.
President—Orla Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.
On the Quiet Reaches of the Sacra-
mento River.
Written for the Tradesman.
To sit on rocks, to muse o'er flood and
fell,
To slowly trace the forest’s shady scene,
To climb the trackless mountain a.l
unseen,
Where foot of man hath ne’er or rarely
been—
This is not solitude.
3ut mid the throng, the crowd, the
crush of men,
To see, to hear, to feel and to possess,
And roam along this world’s dreary
denizen
With none to bless us, none whom we
can bless—
This is to be alone—
This, this is solitude.
What makes a poet? Is it rhyme,
jingle, the mere music of words strung
in cadences? No. Not for a minute.
But the man who can express pro-
found, eternal truth in musical words,
condensed and concentrated so the
utmost significance is distilled there-
from—he is a poet. And if to all this
he have the faculty of speaking in a
language comprehensible to his aver-
age fellow man, he is a great poet.
Byron, more than Milton, belongs to
the first class. Shakespeare to the
second, rarer, greater poets.
If you look at any ordinary map of
Central and Northern California you
wil] readily find a thick black thread
which runs generally in a Northwest-
erly direction from San Francisco
3ay to Sacramento. It is labeled Sac-
ramento River. But if you seek to
navigate the stream, apparently so
straight and well defined, you will dis-
cover that that is something else
again.
You will, in fact, find yourself seek-
ing out your way through an inter-
minable, apparently inextricable, laby-
rinth of by-ways, sloughs, flats; and
you must not only have a perfect chart,
but must know how to read it, so you
pick up your buoys, beacons, lights in
succession and recognize each accurate-
ly. For a landsman it is plenty ex-
perience, and one feels much like an
old salt once he has accomplished the
feat of a first passage of this stream.
Another thing that
greenhorns, none more than those whe
have lived on the banks of San Fran-
cisco Bay all their lives, is the tur-
bulence of that landlocked body of
apparently quiet, sheltered and docile
water. For, speaking strictly, the Bay
is seldom any better than moderately
rough. The indications are for “light
to moderate Westerly winds.” Well,
what do you call light or moderate?
And “Westerly” may run into a com-
pass direction most surprising to one
with winds, waves and
“points.” Lastly, the wind a seaman
would call “a cap-fu’’ seems like a
stiff blow to a landsman. What a sea-
man calls a breeze, you'd call a storm.
What he'd was a stiff breeze,
you'd call a hurricane—and think that
worse could hardly happen.
surprises all
unfamiliar
say
So this is written on one of the
quiet reaches of the Sacramento
known as Steamboat Slough, and we
got here by easy stages. We left
Sausalito—about Northwestward across
the Straits from San Francisco—with
(That was Saturday, July 17). But
our boat is a sturdy cruiser, and, be-
sides, if one is to await wind and tide
on all occasions, one will never get
anywhere. So we started.
In salt waters, tides must be taken
on the Bay
water is shallow
low. We had the
That is needful,
for otherwise we should buck both
tide and current up the river and, as
an old salt said to me, “You might
into account—especially
much of the
the
rising tide with us.
where
when tide is
better stay at anchor than waste
gasoline that way.”
As we rounded California Point
heading in toward San Quentin, we
found the waters quiet, and there be-
ing plety of depth, we kept in toward
the Western shore, under Mount
Tamalpais the Beautiful, and had a
delightful afternoon’s run. Our plan
had been to stop over night in San
Rafael Creek, for it is pleasant to
sleep the first night out weaving at
the anchor cable. But when Red Rock
was abeam, we decided we could
hardly better conditions for the run
San Pablo Bay, so we went
right on.
Reaching
across
Vallejo,
feeds on
the region of
the little town that sort of
the Navy Yards at Mare
entered the quiet of Carquinez Straits,
the town of Crocket the
California Hawai‘an Sugar Refinery—
the largest in the
(I forgot to say, or to
that Russ Warden and
grade grocers, live and do business in
San Rafael). Crocket is a model
town, like so many company towns
are these days—model _ conditions,
model schools, recreations, homes,
amid profusion of flowers; surely an
ideal spot to work and rear a family.
Island, we
where and
world—is_ located.
remind
other
you,
high
So on to the shelter of Army Point,
a place surprisingly quiet, seeing the
wind blows stiffly off the heights to
the Northwestward. It blows so high
that boats find peaceful shelter under
There we anchored, find-
ing two boats already on the grounds,
it, inshore.
lying the night almost as if in a land-
locked harbor.
Next stop was Pittsburgh, a place
lud‘crcusly named, the
contrast between it and the Pennsyl-
there is a
works and a rubber tire factory, and
considering
vania town. True, steel
I believe one or two other industries;
but it is a tiny place, originally given
over io Italian fishermen and _ still
largely dominated by fishing. But we
found shelter under a wharf where the
West wind fanned by did not disturb
us.
Then came the long run of about
thirty-five miles up the Sacramento,
which, above Pittsburgh, is fairly
clearly defined—if you have a good
chart. For it is always easy to mis-
take the sloughs and go wandering
off into hidden reaches of the delta.
But we did not mistake our way once.
So, after about four hours of putt-
putting, rythmically, steadily, easily,
up and around, close to island shores,
following the tree-bordered windings
of the narrow river, the tide with us,
making it almost still waters, passing
most alluring private landing places
THE IMPORTANCE OF FLEISCHMANN’S
YEAST TO THE GROCER
|. It enables a grocer to render a service to
his customers.
2. It makes regular and frequent customers.
3. It makes healthy customers who buy more
goods. i
‘“‘No wonder we grocers are such boosters for Fleischmann’s
Yeast.’’—Mr. W. Harry Knox, Poughkeepsie, N. Y.
FLEISCHMANN’S YEAST
service
Sold From Coast to Coast
Originated and Made Only by
NATIONAL CANDY CoO., INC.
PUTNAM FACTORY
Delicious cookie-cakes and crisp
appetizing crackers — There is a
Hekman food-confection for every
meal and for every taste.
lel man PYocutt Co
Grand Rapids.Mich.
M. J. DARK & SONS
GRAND RAPIDS, MICH.
Receivers and Shippers of All
Seasonable
Fruits and Vegetables
~~
‘
August 4, 1926
cree eR
MICHIGAN TRADESMAN 21
MEAT DEALER
with cottages hidden behind the
foliage, we arrived at our destination—
Peck’s ranch at the Northern junction
of the Sacramento and Steamboat
slough.
There seems to be a fatality for us
in the name of Peck. One of our
guiding points on the North shore of
Long Island Sound ten years ago was
Peck’s Light, located on Peck’s Reef;
and here we find our resting place
where Peck’s Ranch touches the river.
Here the Slough runs deep inshore for
a considerable distance, so we tie up
within a few feet of the bank, our
foreground a dense mass of green vines,
with lofty trees overhead and_ the
highway on the levee above us. Steam-
boats of moderate size, mostly freight-
ers plying the rivers with the fruit and
other produce of this land of prodigal
abundance, pass us any old time of
day or night; but the Snail is a husky
boat and rolls practically not at all in
So the sleeping is won-
charming
the wakes.
derful, the
beyond my poor words to tell.
Just at the junction of the rivers is
a gentle sandy beach, with a new
steel] drawbridge of the jack-knife
surroundings
pattern overhead. There we disport
ourselves, kids of all ages absorbing
violet rays to the limit and having
fun with no limit whatever. The
bridge man loves to talk, for his life
is like that of the lighthousekeeper—
lonely and lacking in excitement. He
also buys our milk and cream for us
daily from his friend, the milkman.
I have a friend who has just been
to New York for his first visit. He
wrote from there, and he repeats it
now, that New York is a real town.
Well, that’s true. New York is all
right, if that is your point of view—
and if you have plenty of money; for
without money New York is the cold-
est, most lonely place there is. But
here is peace, good will, companion-
ship, mutual helpfulness and the great
outdoors. Two weeks passes as if it
were a day. When we have to go we
shall look back as long as we can see
this place and “wave our lily hands,”
wondering wistfully whether we shall
ever have a holiday like this again.
_ Paul Findlay.
——__e «2.
The Retired Butcher and Young
Proprietor.
“I might as well close up the shop
and go away for a rest,’ said Young
Proprietor, as he looked up for a
moment from his whittling. ‘There
isn't enough business to keep me busy
more than an hour or two a day, and
there won't be anything doing unt'l
the summer is over.”
“So you have surrendered to Gener-
al Humidity and Major Summer?” ob-
served Mr. Old Timer, who was gent-
ly moving a palm-leaf fan. “If you
say there isn’t much business, and that
there isn't going to be any, and make
no effort to put pep into things, it is
certain that what you say is true. But
if you determine to stir things up your
business will greatly improve. You
probably do need a_ rest—everybody
should have some time for rest and
recreation during the heated term, but
after such a rest for a week or twa,
you ought to have a lot of pep, and if
you've got that and use it. business
will come.”
Young Proprietor yawned. He sank
deeper into his chair, until he seemed
to be sitting on the end of his spine.
Finally he summed up enough gump-
tion to ask:
“Yeh, Suppose I come back with
this pep you speak about, how am I
to use it so that people will come here
and buy?”
“Well, for one thing,” said Mr. Old
Timer, “you should move your ready-
to-eat counter nearer the door and
nearer the center of the shop, so that
people who come into the market
would have to see it, and in such a
way that people passing by could get
a glimpse of its contents.
should have a
window with a tempting lot of pre-
Then you
refrigerated display
pared foods in it, and some attractive
signs, such as ‘Let us do your cook-
ing, or ‘Eat our prepared foods and
keep cool.’
“Another good plan would be to send
out circular letters to all the people
in the neighborhood telling them about
your prepared foods, with a list of
them and the price of each.
“You can’t expect to keep things
booming if you don't do a lot of boom-
ing yourself.”
The words “boom” and “booming”
aroused Young Proprietor from the
doze into which he had fallen, and he
looked around quizzingly.
said:
Then he
“Oh, yes, you were talking about
I Ithink Vll take
your advice and go away.”
rest and vacation.
At which the old gentleman took his
departure without another word. The
day's conversation was over.
——_—__2.-___
Advocates Education Instead of Com-
pulsion.
Kalamazoo, Aug, 2—I have read sev-
eral articles in the Tradesman in re-
gard to compulsory Sunday closing
for grocery stores and do not believe
it can ever be accomplished by lecis-
lation, unless at the same time all
other business houses are included.
Th's might be a good thing for most
grocers, for if people could not buy
gas, oil and tires on Sunday they
might have some money to apply on
their grocery bills on Monday.
I believe better results would be ob-
tained by a campaign of education di-
rected against Sunday buying than to
spend the same amount of effort try-
ing to get the few grocers who are
open on Sunday to stop their Sunday
selling. When I bought my present
store, three and -a half years aggo, it
had been kept open day and night,
Sundays and holidays. I promptly an-
nounced a change from*that policy to
the present closing time of 6 p. m.
and closed on Sundavs and_ holidavs,
and I might add that the people who
kicked the most soon became my best
customers. and business is as good as
it was before under the long hours. I
believe if the average grocer will tend
to his business six davs a week, he
won't have time or inclination to care
whether the other fellow stavs open
five or seven davs a week.
Geo. H. Engemann.
P. S. The only time I staved open
on a holiday I was trimmed bv a bad
check man for $45. Never again.
Preventable fire is a waste—abso-
lute waste; with proper care it need
not be. Don’t let responsibility for
anything like th‘s fall upon your
shoulders
Glass Counter Guards
Practical counter
pro‘ection can be
had -at very low
prices. Let us
quote you on your
requirements.
We also build
SHOW CASES
and
STORE
FIXTURES.
Write for our catalogue.
SAGINAW SHOW CASE COMPANY, Ltd.
SAGINAW, W. S. MICHIGAN
PEACHES
CANTALOUPES
These seasonable fruits, along with all year ‘round
“Yellow Kid” Bananas, are the leaders now.
Arrivals are liberal, quality excellent and = prices
reasonable.
Order plenty now. Write, wire or phone us.
The Vinkemulder Company
GRAND RAPIDS, MICHIGAN -
You Know These Products!
These Are the Shredded Wheat Products— You Know Them
SHREDDED
WHEAT BISCUIT
The Whole Wheat Cereal
TRISCUIT
Shredded Wheat in
Wafer Form
You have sold them for
many years—your custo-
mers know them—always
pure, always clean, al-
ways the same high qual-
itv. We make no other
food product. Only two
food preducts to stoek—
sells every day moves
Triscuit
The Shredded Wheat Co.
Niagara Falls, N. Y.
quickly.
MICHIGAN
August 4, 1926
TRADESMAN
HARDWARE
Michigan Retail Hardware Association.
President—George W. McCabe, Petos-
key.
erent L. Glasgow, Nash-
lle.
vi
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Suggestions For the Hardware Dealer
in August.
Written for the Tradesman.
In August, the hardware dealer will
find confronting him the familiar prob-
lem whether to carry over broken lines
and odd lots of seasonable goods to
another year, or whether to clear them
out.
With the end of July, the seasonable
demand will have materially slackened.
Such people as have not by this time
purchased hot weather lines, such as
cream
freezers, screen doors and_ the _ like,
hammocks. refrigerators, ice
will now commence to argue, that,
having got along thus far without these
goods, they can better afford to worry
along until next season rather than tie
up a lot of money for a few weeks’
use.
It may in some communities be pos-
sible, even this late, to sell these lines
at regular prices. To do this in the
first week of August, the dealer has to
be decidedly pushful and energetic,
and, perhaps, lucky. But whatever
can be done in the first week of August,
by the middle of the month the real
selling season for hot weather goods
will be definitely past. The average
man who hasn’t bought hot weather
goods by that time will not buy them
in 1926—that is, unless there are spec-
lal price inducements to compensate
him for the limited use he will have
of these articles in the fag-end of the
season.
“When in doubt whether to sell
goods or to carry them over, by all
means sell” is a good business axiom
Where goods are
carried over from one season to an-
other, there is sure to be a certain
at such a juncture.
amount of depreciation, with resultant
loss. Then, too, the dealer loses the
interest on his investment. A lot of
money is tied up in temporarily un-
salable goods; and this money is often
needed to buy saleable goods for the
fall and Christmas trade.
The quick turn-over is the keystone
of mercantile success at all times.
Right now it is good business to clean
out the odds and ends of hot weather
stock, and get in the money. So, to-
ward the middle of August—perhaps
earlier
will be timely.
The usual objection to such a sale
is that it involves price cutting. The
term “price cutting” is correctly ap-
plicable to a cut in the normal price
a midsummer clearing sale
under normal conditions. But it és
recognized by business men generally
that a bargain sale is a horse of an-
other color. It represents merely the
liquidation of a certain loss what is
inevitable if the goods are carried
over.
On the one hand you have the pros-
pective selling value of the goods a
year hence. Against this you can
offset such items as depreciation; loss
of interest on investment; storage
charges; loss incurred through inabil-
ity, for lack of ready money, to handle
your fall and Christmas business on
the scale you desire—and when you
deduct the total of these items from
the prospective selling value of the ar-
ticle, you get a pretty exact idea of
what the article ought to sell for right
now, with the close of the season only
a few weeks in the future.
This deduction from the regular
prices compensates the purchaser for
the fact that he is tying up money in
goods for which, owing to the late-
ness of the season, he can secure only
a limited use.
3efore launching a midsummer
clearing sale it may be worth while,
this first week or ten days of August,
to take a look over your stock and find
out how the seasonable lines are sell-
ing. Do what you can, by energetic
pushing, to get rid of these lines.
When you have sized up the hot-
weather goods in stock, when you are
able to estimate the probable quantity
of left-over goods, you will be in a
position to tell whether or not it will
pay you to put on a special midsummer
sale and turn these odds and ends of
stock into cash.
There is one point to especially re-
member. If you do decide to put on
a midsummer clearing sale, make it
worth while. Make it striking enough
to attract attention to your store and
advertise your business.
Play up the sale. Take advantage
of the sale not merely to get rid of
odds and ends of stock, but to bring
new customers into your store. Ad-
vertise it freely, get out dodgers and
circulars, put on some special and strik-
ing window displays, and—cut your
prices to a figure that will pull the
customers into the store, in spite of
the hot weather.
If-necessary, continue this sale un-
til the end of August. Try to have
something doing every day. It is often
a good idea to feature new specials
from time to time; instead of making
a broadside of everything at the start.
This latter method makes a striking
effect at the time but the public in-
terest gradually peters out; while it is
possible, by introducing a succession
of striking specials, to maintain inter-
est from start to finish.
In advertising such a sale, price is
the feature to be stressed. And make
your prices specific.
Quite often the dealer undertaking a
special sale advertises “Ten per cent.
reduction on everything in the store,”
or “Everything offered at slaughter
prices.”
Such phrases represent mere gener-
alities. Where, as in some cases, re-
duction of “10 to 50 per cent.” are ad-
vertised, the customer is apt to mutter,
“Ten per cent. on the things I want
and 50 per cent. on the things I don’t
want.” And where you advertise per-
centages, the customer has got to fig-
ure every article mentally to know
how much he is saving.
It pays to make it easy for the cus-
tomer. If for instance, you advertise
1 50 cent aluminum utensil for 39
cents—if you describe the article,
name the original price, and name the
sale price—the customer knows at a
glance just what that item in your
BROWN &SEHLER
“HOME psi a ie
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats
GRAND RAPIDS, MICHIGAN
a
Write for Circular
FOSTER, STEVENS & COMPANY
Grand Rapids, Michigan
10% off on time payments 15% off for
cash on our Sample line of Gibson
Refrigerators. We have number 124-
125 and 126 in stock.
Also a number of smaller used boxes.
G. R. STORE FIXTURE CO.
7 Ionia Avenue N. W.
a A
LE
iichieain Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
e
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
RON ie ADE RIA SLeNee Ar oth
a
save
RON ie ADE RIA SLeNee Ar oth
bane
August 4, 1926
Seneca ence eee eee
MICHIGAN TRADESMAN
advertisement means to him. It is,
not general, but specific; it -is, not
evasive, but direct.
You don’t have to put on a sale,
quote specific price reductions through-
out Show your specific price reduc-
tions in your window display. Study
the methods of the dry goods mer-
chants with whom business is just one
sale after anothr. In preparing your
advertising “copy” try to give, along
with the name of the article and the
specific price quotation, a few words
of vivid description that will make the
average reader want to possess that
article. That's the sort of advertising
that attracts customers, and especially
women customers.
Your special sale should be more
than a special sale, however; more than
a mere clearing out of goods that are
becoming unseasonable Use your sale
to bridge the gap betwixt the summer
and fall trade. Feature your sale
specials in newspaper advertising and
window display, but at the same time
show your regular lines also—at reg-
ular prices.
Some dealers feel compelled to cut
on everything. This is unnecessary.
Cut, and cut deeply if need be, on the
goods you want to clear out. But
main.ain your prices on regular lines;
demonstrate these lines; and when
people come for bargains, try to inter-
est them in the regular lines as well,
in anticipation of the fall trade. Get
your salespeople enthused over the idea
of selling other things besides the
specials.
The special sale if properly featured
will inevitably bring a lot of new cus-
tomers to your store. You are wasting
an opportunity if you make no effort
to convert these casual purchasers into
steady customers. Try, tractfully, to
get their names and addresses. Where
goods have to be delivered, this in-
formation is often available without
asking for it; but make a special effort
to get it in every case.
It is especially desirable to get a line
on stove prospects, paint prospects,
people interested in electrical devices
and in aluminum. Newcomers to the
community are also attracted by special
sales; and it is good business to get
personally in touch with these. Get
as many names and addresses as you
can. They will form a good mailing
list for use in a follow-up advertising
campaign aimed to induce these people
to become regular customers.
Tt is this form of activity which will
make your special sale largely profit-
able. The mere clearing out of odds
and ends of stock is a minor matter,
compared with the securing of an add-
ed list of permanent customers,
Victor Lauriston.
—_2-2>___
The Shortest Way There.
The railroad surveyor who plans just
where and how the new line of twin
steel ribbons shall go will tell you that
the old bromide about the longest way
around oftentimes being the shortest
way there, is very much true. If he
chose the shortest route, he would have
a railroad with impossible curves and
grades.
We were reminded of the opposite
sort of tactics the other day when the
- difference of clerks.
papers told of misdireced efforts to-
ward economy when somebody decided
to save $75 a month at the port of New
York by cutting the customs office oft
from a telegraph ticker service which
theretofore had enabled it to know al-
most exactly when incoming liners
would dock. As a result, at least $450
was lost almost the first day when
ninety customs inspectors had to wait
five hours for the arrival of one boat
at her dock behind her schedule, a
happening not at all infrequent.
The misdirected short-cuts and the
mistaken economies of merchandising
are quite as useless and serious. One
dealer decided not to change his win-
dow display more than twice a month
because it takes so much time for one
Another retailer
never takes an inventory because it
or two of his clerks.
will be a waste of time, whereas his
competitor has installed a system which
furnished him a perpetual inventory,
so that he knows just what is on his
shelves at the end of any day. And
the former wenders why the latter is
making such progress. A third so-
called merchandiser prefers to hire the
cheapest sort of clerks who are most
indifferent in the srvice they give to
customers, knowing not that investiga-
tions have shown that the greatest
cause for losing retail trade is the in-
And so it goes.
Dozens of other instances might be
mentioned.
To be worth while, economies must
of course prove themselves worth while
in the long run. There are compara-
tiveiy few moves in life which show
up their true worth instantly. They
require the perspective of time to em
phasize their real values. Advertising,
quick turn-over, inventories, scientific
stock arrangements and the like do not
seem economies the day they are de-
termined upon and _ started, but they
almost always do from the viewpoint
of your old Father Time.
—_2++-___
Washington announces international
tests to be conducted with radio sig-
nals in the fall to detect the movement
of the earth’s crust and to determine
still more precisely the position of
various points on the earth’s surface.
At the same time the Smithsonian In-
stitution and the National Geographic
Society are sending an expedition to
Southwest Africa for important moun-
tain top experiments in the radiation
of solar heat, of which that region has
plenty. Thus it will be seen that the
same agency which supplies music for
a dance hundreds of miles away from
the musicians, or spellbinds an inter-
national audience with an address or a
bedtime story, has serious duties to
perform for the advancement of science.
—_——__>.+_____
All the wild ideas of unbalanced agi-
tators the world over in their ignor-
ant and pitiable quest for happiness
through revolution, confiscation of
property, and crime, cannot overthrow
the eternal truth that the one route to
happiness through property or govern-
ment is over the broad and open high-
way of service. And service always
means industry, thrift, respect for
authority, and recognition of the rights
of others.
SO GOOD
The Family Drink
Simply add Sugar
and Water
CWO O
HARRY MEYER
816-20 Logan St.
Grand Rapids, Michigan
Watson-Higgins Milling Ce.
GRAND RAPIDS, MICH.
NEW PERFECTION
The best all purpose four.
RED ARROW
The best bread flour.
Look for the Perfection label on
Pancake flour, Graham flour,
Granulated meal, Buckwheat flour
and Poultry feeds.
Western Michigan’s Largest Feed
Distributors.
expense
speed up work—wili mace money
Plans
for you. Easily installed.
and instructions sent with each
elevator. Write stating require-
ments, giving kind of
size of platform wanted, as well
as height. We will quote a money
on
Bidney Elevator Mnfg. Co.. Sidney, Ohle
e
Ferris Coffee House
Western Michigan Distributors
or
LIPTON’S TEA, COFFEE and COCOA
938 South Division Ave.
GRAND RAPIDS MICHIGAN
Phone 38,538
ate l xe) 505, 0 to
'
Paoan as
Da tel
IVAN WESTENBRUGGE
Grand Rapids - Muskegon
‘Distributor
Nucoa
The Food of the Future
CHEESE of All Kinds
ALPHA BUTTER
SAR-A-LEE
BEST FOODS Mayonaise
Shortning
HONEY—Horse Radish
OTHER SPECIALTIES
Quality-Service-Cooperation
A COMPLETE LINE OF
Good
Brooms
AT ATTRACTIVE PRICES
CANAD
Michigan Employment
Institution for the Blind
SAGINAW W.S., MICHIGAN
Bell Phone 596 Citz. Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Merchandising
209-{10-211 Murray Bidg.
King Bee
Butter Milk
Egg Mash
18% Protein
The Mash you have been look-
ing for. A Buttermilk Mash at
a reasonable price.
Manufactured by
HENDERSON MILLING
COMPANY
Grand Rapids, Mich.
“The reliable firm.”
GRAND RAPrIDs, MICHIGAN
You Make
Satisfied Customers
when you sell
““SUNSHINE’’
FLOUR
Blended For Family Use
The Quality is Standard and the
Price Reasonable
Genuine Buckwheat Flour
Graham and Corn Meal
J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, ‘MICHIGAN
24
MICHIGAN TRADESMAN
August 4, 1926
COMMERCIAL TRAVELER
Charging For Double Occupancy of
Rooms,
Glen Lake, Aug. 3—Last week, in
my mention of the vacation trip of
Charley Taggert, of Hote] Morton,
Grand Rapids, I should have said that
during his absence his estimable wife
is acting as the executive head of the
establishment, which is an additional
reason why Charley may enjoy his va-
cation without worry. for Mrs. T. most
assuredly has the minutia of the es-
tablishment in her head as well as at
her finger’s ends. On previous oc-
casions I have stolen Charley to make
an invasion of some rural hotel and
he has always found the lamps trim-
med and burning when. he returned.
I want to acknowledge a brief but
pleasant visit from Mrs. Charlotte
Copeland, who prepares the statements
for the board of directors of the Mor-
ton, and like the notable Riley “who
ran the hotel” does it “darned well.”
This charming individual just dotes on
Glen Lake and expresses the wish that
if she is not wafted away like Elijah,
her final resting place may be Sleep-
ing Bear. Such a possibility looks,
however, some distance away. In the
meantime she is doubly welcome to
enjoy it in reality at any time.
And while I am acknowledging I
gladly include in the list Mrs. Fern
Coriell, of the Post Tavern, Battle
Creek, who is official reporter for
the Michigan Hotel Association, and
who is responsible for the very com-
prehensive and interesting write up of
the recent trip of the hotel men from
Bay City to Mackinac Island, which
appeared in the official Bulletin of the
Association, issued last week. It may
be interesting to know that this re-
port was printed just as received, which
publishers will understand is “saying
a mouthful.”
There are still copies left of the
Michigan hotel laws, issued by John A.
Anderson, President, Hotel Harring-
ton. Port Huron.
The other day I came in contact
with Sam Westgate, who does evan-
gelistic work for the C. W. Mills Pa-
per Co., of Grand Rapids, and notwith-
standing the hard life he leads dispens-
ing money among hotel men and mak-
ing explanation to his house about the
orders he is going to vet on his next
trip, his shadow is certainly not grow-
ing less. Sam for many vears passed
me much change—on the $2 American
plan—when I was operating that kind
of a hotel, but he had a most atrocious
habit of sneaking into town, into my
hotel, and then querying vociferously
about “boasted service.’ JI remember
he slipped in one time when I was hav-
ing a controversy with an unhappy
guest. and so accentuated the situa-
tion, that I was compelled to take to
the tall timbers. However, his house
seems to think he is all right, and have
for many vears, so why should he be
deprived of the means of a livelihood.
It is quite noticeable that touring
camps this season are not being as
liberally patronized as heretofore.
There are two reasons for this. In
the first place in most cases a nominal
charge is being made for these accom-
modations, and, secondly, the police
authorities have been’ giving the
“combing” process and separating the
sheep from the goats, as it were, elim-
inating many of the crooks who are
touring the country and_ practicing
their nefarious trade under the guise
of resorting.
The tourist camp will eventually be
eliminated for the reason that the tax-
paving public, who have been holding
the sack are pretty well fed up on the
proposition and have found few signs
of appreciation on the part of those
who have availed themselves of same.
There will. for a time, remain a few
“water tank’ towns which aspire to
greatness through notorietv given
them by auto hoboes, but they. too, will
learn their lesson in time, and then the
tourist who goes away from home to
rest will find it more available and
economical to pay for it.
Mr. Michael, of St. Paul, has sent
me this communication, and as it cer-
tainly entitled to consideration, I am
offering it here: :
“What are hotel accommodations
worth?
“Ts the hotel industry -oming to the
old basis of the confidence man and
clairvoyant—the get what you can
basis—or will the hotel industry base
its charges upon cost of production, the
same as any other legitimate ‘ndustry?
“Granting the existence of the law
of supply and demand, are gingham,
shoes, groceries or hotel accommoda-
tions worth twice as much in July as
in January? And if my wife occupies
a hotel room with me, does it cost the
hotel twice as much as if I occupy the
same room alone? Is the cost of pro-
duction anv higher?
“T am now and have been a travel-
ing salesman for eleven years. Dur-
ing that time I have bought manv
commodities, generally knowing some-
thing about their cost of production.
During the time I have bought much
hotel accommodation, but know noth-
ing about the cost of production. IT
do not, however, think men who buy
a commodity the year around should
pay more for that commodity at a sea-
son when the cost of production is
really lower.
“T do not think it costs a hotel twice
as much to accommodate me because
I have my wife with me. Yet the New
Ludington. at Escanaba, charged me
$2 for a $1 room, last week.
‘So many other hotels have done
exactlv the same thing that it has be-
come impossible for me to take mv
wife on trips with me. If hotels
charged the single hotel room rate for
men with their wives they would get
double revenue on the‘r dining rooms
and thus legitimately increase their
profits. Until I took a trip across a
part of vour State. I never thought of
patronizing anvthing but first-class
hotels.
“What do vou think of this?”
The query advanced by Mr. Michael
is a much talked of problem among
hotel men whenever thev meet, but,-as
is suggested by the gentleman. the ma-
joritv of the profession fee] that it
should be treated individually, as in
manv cases. conditions must necessar-
ily guide the actions of the interested
parties. The cost of hotel accommo-
dations might easily be classed wth
the shoes and groceries. The market
does fluctuate. but the hotel man is not
in a position to adjust his rates con-
tinually. Perhaps he figures that dur-
ing the resort season when he is pav-
ing top notch wages, and everybody
who produces anything is holding h'm
up, he is entitled to advance his rates
to meet the advanced costs. The mer-
chant at holiday time places on his
harvest and demands prices in keeping
with the exigencies of the case. After
that period he advertises bar~ain sales.
Some hotel men feel that after
shoveling snow and coa] all winter to
keep their home fires burning for the
traveler, they also have a “holiday
time’ due them, but I have not heard
of many cases where rates have been
advanced, appreciably on account of
resort trade. But in defense of such as
feel they are justified in getting better
rates, when there is a demand for their
accommodations, [I should say from
mv versonal observation that the cost
of hotel operation is not lower in sum-
mer than in winter. Meat and poultry
alwavs soars sky high just as soon as
the summer rush begins, and this also
applies to all manner of produce. But
the whole problem rests on the well-
established law of supply and demand,
and the merchant does not advertise
sales when his trade is brisk.
So far as charging for double oc-
cupancy for rooms is concerned, |
might say I do not believe any hotel
could exist without double occupancy.
and I do not see why the commercial
traveler should receive any special
consideration. over any other individual
Morton Hotel
yo are cordially invited to
Hotel at the old location made
famous by Eighty Years of
Hostelry Service.
Rates $1.50, $2, $2.50 and up per day.
WILLIAM C. TAGGART, Manager
visit the Beautiful New
400 Rooms—400 Baths
Menus in English
The Pantlind Hotel
The center of Social and
Business Activities.
Strictly modern and _fire-
proof. Dining, Cafeteria
and Buffet Lunch Rooms
in connection.
750 rooms Rates $2.50
and up with bath.
IN THE. HEART OF THE CITY
Division and Fulton
$1.50 up without bath
dice $2.50 up with bath
CODY CAFETERIA IN CONNECTION
NEW BURDICK
In KALAMAZOO, MICHIGAN is the famous
In the Very Heart
The Only All New Hotel in the City. Representing a $1,000,000 I:
250 Rooms—150 Rooms with Private Bath—European “Gio end pigeon
RESTAURANT AND GRILL—Cafeteria, Quick Service, Popular Prices
Entire Seventh Floor Devoted to Especially Equipped Sample Rooms
WALTER J. HODGES, Pres. and Gen. Mgr.
Fireproof
of the City Construction
up per Day
150 Outside Rooms
$1.50 and up - .
HOTEL CHIPPEWA
HENRY M. NELSON, Manager
New Hotel with all Modern Conveniences—Elevator, Etc.
Excellent Culsine
Turkish Baths
European Plan
MANISTEE, MICH.
ining Room Service
Hot and Cold Running Water and Telephone in every Room
Rooms with Bath $2.50 and $3.00
WHEN IN KALAMAZOO
Stop at the a.
Headquarters for all Civic Clubs
Luxurious Rooms
ERNEST MCLEAN, Mar.
A. Kittens nanan
cine gaentrecisscetncive toda ne Vb
August 4, 1926
MICHIGAN TRADESMAN
25
who pays the price. Some hotels make
a concession in their charges for en-
tertaining the wives of traveling men,
but to say that it costs nothing to
maintain hotels for double occupancy
would certainly be erroneous. One
might just as well assert that it costs
nothing to maintain a room that is not
occupied at all, because no change of
linen is required.
If you are lucky enough to catch up
with a landlord who, through mis-
taken ideas of hospitality, compliments
your wife’s bill, you are playing on
velvet, but the other fellow is clearly
within his rights if he does not view
the situation from the same point. I
think, however, most hotels make a
concession in the double rate for
rooms. Frank S. Verbeck.
22
Late News From the Head of Lake
Charlevoix.
Aug. 3—T. C. Linden-
thal, of H. M. Lindenthal & Sons,
wholesale clothiers, Chicago, stopping
at the Elston cottage, make the fol-
lowing remark about trade: “The
coming months will show a marked 1m-
provement for retail clothiers. The
opening of the educational season will
produce consumers of discriminating
taste in style and quality fabrics, par-
ticularly among the college students.
The four piece suits are waning, main-
ly on account of inferior quality of
make and style and three piece gar-
ments are again in favor. With the
better dresser this is mainly due to the
ability of the retail merchants to re-
place his merchandise from week to
week, instead, as before, every’ six
months... This affords better selections
and avoids the necessity of stock re-
Charlevoix,
ducing sales. Quality in appearance
and style is again a predominant
factor.”
The city of Charlevoix has let a con-
tract for the construction of five slip
piers on Round Lake to berth craft up
to 80 feet in length. Construction is
to commence the morning of August
4. These piers are for the use of any
craft from other ports which have oc-
casion to call at Charlevoix on busi-
ness or pleasure. Heretofore visiting
boats have had to take their chances
on finding dockage facilities, which are
apt to be taxed heavily in the summer
season. It is the city’s gesture of hos-
pitality to its nautical visitors.
L. Winternitz.
—_~++.___
From Lumbering To Resorting.
Boyne City, Aug. 3—Boyne City has
had so far a very satisfactory season
from resort trade. While our neigh-
boring communities are complaining
of a shortage of patrons, this place has
had rather an increase than decrease.
Only during the past three or four
years has Boyne City made any seri-
ous attempt to attract this trade. We
were too busy cutting up the big trees
and making lumber and pig iron. Now
the trees are gone we are trying to
make the people of the prairies see that
our hills, lakes and streams are the
givers of health and happiness and they
are coming. That is all we want. If
they come, they stay. We have made
service our basic thought and our cus-
tomers seem to appreciate the attitude.
Crops are looking good around here.
Our hay crop is the heaviest we have
had in years and the few cherry
orchards are dead loaded with a
superior yield. Corn, potatoes and
beans, though a little slow, are looking
good. We need rain very much, but
a heavy storm now would be bad for
the fruit. It is reported that we are
much better off in this regard than
further South. Here is hoping that we
will receive our share of water before
any serious damage occurs.
Charles T. McCutcheon.
—_+ 3+ >
The Same Is True Elsewhere.
Referring to the failure of the Girard
Grocery Co., at Philadelphia, which
the manager is alleged to have looted
to the extent of $700,000, the editor of
the Grocery World—himself a lawyer
—remarks:
_ Meanwhile all sorts of plans are be-
ing considered. One of them arises
out of the legal responsibility of the
Girard directors, who as they claim and
most people believe, _ were honestly
ignorant of the condition of the busi-
ness. There are a great many legal
decisions on the responsibility of cor-
porate directors. They all agree that
a director is there to direct and if by
reason of too little curiosity, or too
little interest, or too little energy in
directing, the officers or agents of the
business wreck it, the directors are
legally responsible to the stockholders,
even though they really did not know
what was going on. If the stock-
holders go after the directors on this
theory I don’t see how they could lose.
—_>->—_____
Gabby Gleanings From Grand Rapids.
Grand Rapids, Aug. 2—The elevator
which serves the Home State Bank for
Savings played the directors a shabby
trick after their meeting this week. It
stuck at the bottom of the basement,
where there is no regular opening. For-
tunately, a hole about 18 inches square
was left in the brick wall, through
which the directors and two lady pas-
sengers were hauled, none the worse
for wear, but somewhat ruffled in tem-
per and decidedly impatient over the
delayed enforced imprisonment. Some
of the directors insist that it will be
a cold day when they fail to use the
stairs in mounting to the directors’
room hereafter.
Gus Bronson, of Waupaca, _Wis.,
who sold shoes in the Upper Peninsula
for over fifty years, died a few days
ago at the Wisconsin Veterans’ Home
at Waupaca, where he spent the past
few months. He made his last trip
about the first of the year.
—_27»____
To Induce Sleep.
Napoleon’s method of overcoming
wakefulness is reported to have been
Imagine the inside of the
head as a circular room, the walls of
which are lined from floor to ceiling
with small file drawers. In each draw-
er are thoughts. When sleep will not
come, Napoleon fancied it was because
these drawers were continually opening
out into the room and proojecting their
contents, or thoughts, on his mind.
To induce sleep he used to keep these
drawers in their places. The mental
effort used in pushing back the draw-
ers brought the desired unconscious-
ness to him in a short time.
as follows:
o-oo
Didn’t Like Strangers.
In the middle of the night came the
sound of several persons moving in the
lower parts of the house, and Mr. and
Mrs. Timson, who had awakened at
precisely the same moment, listened
in fear and trembling to the noise from
below.
At last Mrs. Timson spoke:
“George,” said Mrs. Timson with-
eringly, “don’t tell me you're afraid
to face them!”
“Afraid?” came the dubious answer.
“Afraid, of course not; but you know
how I do detest meeting perfect
strangers.”
—_>~-.—____
It Won't Last.
“I don’t like these shoes,” said a
customer, “because the soles are too
thick.”
“Is that the only objection?” bland-
iy asked the shopkeeper.
“Yes,” was the reply.
sir if you take the shoes, I
can assure you that objection will
gradually wear away.”
“Then,
NILES, MICH.
The
Four Flags Hotel
NOW OPEN
80 Rooms—50 Baths
30 Rooms with Private Toilets
“You will like it”
C. L. Holden, Mgr.
CUSHMAN HOTEL
PETOSKEY, MICHIGAN
The best is none too good for a tired
Commercial Traveler.
Try the CUSHMAN on your next trip
and you will feel right at home.
|
HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
Under the Direction of the
Continental-Leland Corp.
Grorce L. Crocker,
Manager.
Hotel
Whitcomb
Mineral Baths
THE LEADING COMMERCIAL
AND RESORT HOTEL OF
SOUTHWEST MICHIGAN
Open the Year Around
Natural Saline-Sulphur Waters. Best
for Rheumatism, Nervousness, Skin
Diseases and Run Down Condition.
J. T. Townsend, Mgr.
8ST. JOSEPH MICHIGAN
OCCIDENTAL HOTEL
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon t-3 Michigan
HOTEL DOHERTY
CLARE, MICHIGAN
Absolutely Fire Proof Sixty Rooms
All Modern Conveniences
RATES from $1.50, Excellent Coffee Shop
“ASK THE BOYS WHO STOP HERE”
CODY CAFETERIA
Open at 7 A. M.
TRY OUR BREAKFAST
Eat at the Cafeteria it is Cheaper
FLOYD MATHER, Mgr.
HOTEL HERMITAGE
European
Room and Bath $1.50 & $2
JoHN Moran, Mgr.
HOTEL RICKMAN
KALAMAZOO, MICH.
One Block from Union Station
Rates, $1.50 per day up.
JOHN EHRMAN, Manager
Columbia Hotel
KALAMAZOO
Good Place To Tie To
WESTERN HOTEL
BIG RAPIDS, MICH,
Hiot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventilated.
A good place to stop.
American plan. Rates reasonable.
WILL F. JENKINS, Manager.
HOTEL KERNS
Largest Hotel in Lansing
30 Rooms With or Without Bath
Povular Priced Cafeteria In Connection
Rates $1.50 up
E. S. RICHARDSON, Proprietor
WOLVERINE HOTEL
BOYNE CITY MICHIGAN
Fire Proof—60 Room
THE LEADING COMMERCIAL
AND RESORT HOTEL
American, Plan $4.00 and up;
European Plan, $1.50 and up.
Open the year around.
i
Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away.
HOTEL BROWNING
GRAND RAPIDS
150 Fireproof
Rooms
Rooms with bath, single $2 to $2.50
Rooms with bath, double $3 to $3.60
None Higher.
Attend a School Whose
Reputation Will Help
Yours.
This school is chartered by the state
as a Class A College and is fully accred-
ited by the National Association of Ac-
credited Commercial Schools. It is one
of the largest and best schools in the
United States. Out-of-town students who
are unfamiliar with the place our school
holds in business and education are in-
vited to write for information to any of
our city officials, to ministers, attorneys,
judges, school superintendents or princi-
pals, or prominent business firms.
This school welcomes the fullest inves-
tigation. It will pay you to get your
training at the leading school.
WRITE, PHONE, OR CALL
FOR INFORMATION
Fall term, August 30
M. E. Davenport, President
DAVENPORT-McLACHLAN INSTITUTE
Grand Rapids, Mich,
MICHIGAN TRADESMAN
August 4, 1926
DRUGS
Michigan Board of Pharmacy.
President—Claude C. Jones.
Vice-President—James E. Way.
Director—H. H. Hoffman, Lansing.
Coming Examinations—Detroit, June
15 to 17, Marquette, Aug. 17 to 19.
Drug Topics Briefly Discussed By a
Druggist.
When a pin loses its head it is prac-
tically worthless and when a man loses
his head, if he happens to be in the
dispensing department of a drug shop,
he is not only worthless but dangerous
as well.
In the advertising pamphlet of a
high-class pharmacy, doing business
with a very select and discriminating
class of customers, I note the follow-
ing line, “Intelligent Service — Old
Fashioned Courtesy.” It would seem
that with those two things always on
tap a drug store would be pretty cer-
tain to be a success.
It might be well for some retail
druggists who are so quiet and unob-
trusive that they are seemingly afraid
to advertise, to bear in mind that some
philosophical chap once said, “Business
is like the smallpox, if you want to
catch it you must expose yourself to
1”
It is quite astonishing how the sale
of many articles for masculine use can
be stimulated by keeping them on, or
adjacent to, the cigar case; shaving
creams, styptic sticks, lather brueshes,
pocket combs, safety razors and blades,
nail clippers, in fact most anything
used by he-men will sell easily and
steadily if kept where the male of the
species can’t help seeing them when
he comes in to purchase smokes.
One of the most useful and satisfac-
tory floorings that can be used in win-
dow dressing is a good quality of wall
paper, either solid colors or small fig-
ured, farily heavy and not too light in
color. For covering the floor of the
window, also for back and side panels
where needed, it is cheaper, more dur-
able and better for the purpose than
crepe paper.
Recently a firm of retail druggists
styling themselves ‘Prescription Spec-
ialists,” issued a very attractive little
booklet advertising their business; the
final paragraph was about prices and
stated, “Our prescription prices are
based on the cost of ingredients used,
plus a nominal charge for our time and
skill in the work of compounding.”
Shades of Dr. Galen! When brick-
layers, plumbers and plasterers demand
and get—upwards of two dollars per
hour for their time, why under the
sun, moon and stars should any cap-
able pharmacist devote his time, skill
and knowledge in any such responsible
work as prescription compounding and
only make a “nominal charge” for the
same?
Some years ago there was consider-
able merriment caused in theatrical cir-
cles by an advertisement in one of the
leading dramatic papers, inserted by
the manager of a bunch of troupers
playing “under canvas” out in the wild
and wooly West. The advertisement
was direct and to the point and suc-
cintly stated, “Wanated: Soubrette,
Must be able to sing and dance and
know how to cook.” That the show
business is not the only one where
versatility is indispensable is indicated
by the followng advertisement that re-
cently appeared in the “Male Help
Wanted” column of a morning paper
in a small Eastern city, “Pharmacist:
Must be registered, good soda dispen-
ser and ride a bicycle.”
The way a good many retail drug-
gists fill their windows with
proprietaries and run themselves rag-
ged in boosting the sale of these goods,
that they sell at such prices that the
margin of profit realized on them in
many cases won't pay half their actual
overhead expenses, makes one feel like
asking them “how come?” and the old
story comes to mind about the legen-
dary apple woman of O!’ Lunnon who
confided to a sympathetic patron that
she lost a farthing on each apple she
sold. Quite naturally her customer
was amazed to hear it and when he
exhibited surprise and confessed his
inability to understand how she ever
made a living doing business on such
an economically unsound basis, good
old Apple Mary sought to quiet his
fears with this rather naive explana-
tion, “Lord luv ye Sir, I makes out
orlright; Ye See Sir it’s this wye, I
sells lots of ’em.”
show
Strolling downtown the other eve-
ning with a retired pharmacist we came
across a pretty good looking drug store
with a big fountain, and the night
being rather warm we went inside and
lined up before the marble bar. My
companion ordered a glass of plain
carbonated water and, being thirsty I
followed suit, the order had to be re-
peated three times before Valentino’s
under-study across the counter could
get it through his patent-leather thatch
to whatever he keeps in his attic to
think with, after three tries at it he
gave us a pitying look and said, “Oh
yeah, ye mean vichy water doncha?”’
He then proceeded to draw two glasses
of what was intended for carbonated
water but the carbonation was so poor
and weak that by the time the glasses
were set before us it was almost as
flat as ditch water, it was just almost
as warm too, it was pretty poor stuff
and we intimated as much to the dis-
penser who enquired, “Wassa matter
with ut.” On being informed that it
was flat and warm, the “Sheik” offered
to, “Putta pica ice in it,” however as
it was carbonated water we wanted,
not ice water, we paid the check and
left. As we wended our way home the
retired pharmacist queried, “How do
they do it and get away with it?” And
I had to confess that I didn’t know the
answer.
They do say that “Nobody loves a
fat man” and I guess we all hate a
complaining customer. Very often we
are inclined to get peeved when Some-
one comes in with a complaint and
while it is thoroughly human feel that
way, when it comes right down to a
matter of business it is all wrong, for
we really should welcome the “kick-
ing” customer with open arms, pro-
vided he or she really has a “kick”
coming. Many a good customer has
been lost because they had a griev-
ance, or thought they had which
amounts to the same thing, and in-
stead of coming back and stating the
cause of their dissatisfaction, simply
went elsewhere the next time they
need drug store merchandise. While
this sort of thing is hardly just and
fair, about equivalent to condemning
the accused without trial, nevertheless
there are a lot of folks just like that
and though disgruntled or dissatisfied
they hesitate about making a complaint,
so that the proprietor of the store, al-
though he be ever so innocent of any
sin of omission or commission and in
all proboability only too glad to do any-
thing in reason to right a wrong, rec-
tify an error and conciliate the offend-
ed one, never gets a chance to do so,
simply loses a customer without ever
knowing why. So, looking at the mat-
ter in this light, we should be thank-
ful for the customer who comes back
and registers a complaint when any
article purchased has not given satis-
factory service or if they have any
other grievance. If we receive the
complaint in the right spirit, use a
little diplomacy and satisfactorily ad-
just the matter, the chances are that
we have double-rivetted that custo-
mer to our store.
Prescott R. Loveland, Ph.G.
2.
Straw Hat Cleaners.
These are now usually put up in the
form of powder contained in little en-
velopes. This powder is frequently
oxalic or tartaric acid; the latter is to
be preferred on account of its non-
poisonous character. One dram is to
be put up in each package. Other
powdery mixtures for the same pur-
pose are the following:
Powders.
1. Sodium bisulphite ____-- 5 oz.
Pattatic acig 1 oz.
Borak 22 Y oz.
Mix and put up in packages of half
an ounce each. The directions for use
are to moisten a small quantity of the
powder with water and apply this with
a wetted tooth brush to the hat.
2. Potassium oxalate, or a mixture
of equal parts of potassium bitartrate
and oxalic acid may be used for this
purpose.
3. Sodium perborate is also an ex-
cellent hat bleach and cleaner. In
using, add about a teaspoonful to 2
fluid ounces of warm water, sponge the
hat with this liquid, rubbing in thor-
oughly, then wipe off with a sponge
that has been dipped in the solution
and then squeezed out. Then apply a
weak solution of oxalic or tartaric acid,
which is to be allowed to remain for a
short time when it is to be washed
off and the hat allowed to dry.
Liquids.
4. Simplest method is to brush well
with dilute ammonia water or weak
solution of potassa, then a liberal appli-
cation of hydrogen peroxid. This is
easier to use and is said to be more
satisfactory than bleaching with sul-
phur.
5. Sodium dioxid (or peroxid) may
also be used as a hat bleach, first
washing with a solution in warm wa-
ter, then wiping repeatedly with the
same solution to which more and more
oxalic acid has been added until the
liquid is decidedly acid. The alkaline
solution will make the straw yellow
but as acid: is added to the liquid the
light color will be restored. Finally,
rinse the hat with cear water, and
dry it.
++ __-
Asthma Cigarettes.
We have had no practical experience
with the manufacture of asthma cigar-
eties, but the following formulas have
been recommended for the purpose:
1. Steep cartridge paper in a solu-
tion of 4 ounces of potassium nitrate
to 1 pint of water to which has been
added % ounce of simple tincture of
benzoin, and dry. This prepared pa-
per is then made into cigaretts tubes
which are usually covered with cigar-
ette paper, and the tubes filled with
a mixture such as the following:
Heopelia Leaves (2.222 2 ozs.
Coltsfoot Leaves .._______ 4 ozs.
Stramonium Leaves _______ 4 ozs.
Black @ea oo 1 oz.
Oil of Antsé 2202 2 5 mins.
2. Belladonna Leaves _______-_ 5 Gms.
Stramonium Leaves __----- 5 Gms.
Digitalis Leaves | 5 Gms.
Dace ibeaves 2200 5 Gms.
are extracted with
Hot Wate oti a 1000 Gms.
and to the filtrate are added:
Potassium Nitrate -__-___- 75 Gms.
Tincture of Benzoin ______ 40 Gms.
Into this liquid thin sheets of blot-
ting paper, are immersed one after
another, where they are left for 24
hours, after which they are dried and
cut up into sheets of the desired size,
which are made into cigarrettes.
—__+« + __—
to Improve on Show Card
Legibility.
Contrary to popular impression—
and to much that gets into print—
black letters on a white background
do not furnish show-cards of the great-
est legibility. Such a grouping is fifth
on the list, a recent study by investi-
gators showing that easy-to-read color
combinations line up as follows:
(1) Black letters on yellow paper.
(2) Green letters on white paper.
(3) Blue letters on white paper.
(4) White letters on blue paper.
(5) Black letters on white paper.
(6) Yellow letters on black paper.
(7) White letters on red paper.
(8) White letters on green paper.
(91 White letters on black paper.
(10) Red letters on yellow paper.
Black letters on yellow paper are
used exclusively for show-card pur-
poses by many large department stores.
How
2-2-2
Coloring Electric Light Bulbs.
Dissolve any desired aniline dye (ac-
cording to the color wanted) in alco-
hol, making a strong solution, then
mix this about twice its volume of
collodion. The dye used must be per-
fectly soluble in the alcohol and col-
lodion as otherwise the coloring of the
gobes will be opaque. In using, im-
merse the globes in the liquid, then
withdraw them, and turn them about
so that the coating will be even. Then
allow to dry, which takes place very
quickly. If a heavier coating is desir-
ed, the globes must be dipped again
in the liquid.
When a man’s wife is his affinity,
his desire to attend out-of-town con-
ventions is reduced to nil.
S$
August 4, 1926 MICHIGAN TRADESMAN 27
Polishes For Aluminum. protection of the Canal. It is stipulat- WHOLESALE DRUG PRICE CURRENT
M. Mouray in Henley’s Formulary ed that in the event of war between
recommends the use of an emulsion of | America and a foreign Power Panama, Prices quoted are nominal, based on market the day of issue.
equal parts of rum and olive oil, made which by reason of the Canal would Acids Cotton Seed _-.. 1 68@1 75 Belladonna ----_- @1 35
by shaking these liquids together in a assume the position of an important Borte (Powd.) .. 12% 29 Cubebs -~--.-._- 6 50@6 75 Benzoin ~----.-.- @2 10
bottle. When a burnishing s s 1s factor, will : atically consider her- Borie Qxtal) -— 16 oe “ioe oo co
0 : ‘ ‘ g stone 1s factor, will automatically consider het Curbolic 34 @ 40 Mucaivptus .... 1 36@1 60 Buchu .._._...... $3 =
ey : At nee etreaiee fis Sele fh a eae ne Ge ae an ative. of ‘ Vie Hemlock, pure. 1 75@2 00 Cantharadles —_--
used, the peculiar black streaks first elf ina state of war as an ally of the cae ee oo « Fudtees Barvies: 46004 16 Cateicoun @2 20
appearing should not cause vexation, United States. Military co-operation itric _.--.---.. 9 @ 16 Juniper Wood - 1 50@1 75 Catechu . z
since they do not injure the metal in for the protection of the Canal is pro pars ts aga -- a * pon ge eas i seot ‘3 ee aa o; a
i : : : a : : ulphuric ____-- ee ee oe oo Se ee
; a5 : : . re re it vided tor in detail covering the opera Lavendar Blow... 7 50@7 75 Cubebe nncnnece @3 00
the least, and may be removed wi h Lea ‘ oe 8 | Tartaric —.-.--- SOM Toa. Gara ai % Disiaie @1 80
a woolen rag. The object in question tion of naval and air craft. As a pure Peano 4 00@4 25 Gentian ~~~... @1 85
ay tae na : : Pon ciae ‘asure ts sect] sf Ammonia Linseed, raw, bbl. @ 2 Ginger, LD. &. @1 30
mcy also be brightened in potash lye, ly defensive measure th’s ection of Water, 26 deg.-- 08 @ 16 Linseed, boiled, bbl. @1 00 Guaiace -~------. @2 20
in which case, however, care must be the treaty represents judicious states Water, 18 deg. 07 @ 18 Linseed, bid. less 1 04@1 17 Guaiac, Ammon.. @2 00
oe i a eg manship. Water, 14 deg.-_ 06 @ li Linseed, rw. less 1 07 = 20 Iodine -.—---——- @ %6
taken not to have tne tye too strong. Carbonate 0 @ 2% Mustard, artifil, ox. 85 lodine, Coloreless gi -
Re ta ie Ae es we ep oe : ; era Neatsfoot ---... 1 3691 SG ian, Cle 2.4. 5
For iis purposes benzol has been en Mined Geuies Governent Chloride (Gran.) 09 @ 20 Olive, a. 64m i si ra 4
found best. De gc Ga oe non live, Malaga, RIED cisternae @2 b0
Ds Aduiuiien: ie cascocele 32 ck. considering the lifting of the embargo Balsams wae... 275@3 00 Nux Vomica —-- @1 66
es ag ; : : a es on arms shipments into Mexico. This Copaiba -...... 9} = Olive, Malaga, 2 1802 00 peor ic oo s° bo
ing a beautiful polish, but it is not vane : ee : ; Fir (Canada) — 2 65 green ----— 5 pium, Camp. —
ee cae ae . ie ae was imposed to save the Obregon gov- Fir (Oregon) __ 65@100 Orange, Sweet -. 5 00@6 26 Opium, Deodorz’d @3 50
waite 1Ece that OF SENET or micke’, Tat ernment from possible overthrow by Peru ——---—-- 3 00@3 36 olen pure. @3 = Rhubarb ------- @1 70
er slghtly bluish, like tin. The shade the De la Huerta revolution in 1924 Tolu ------------ 3 2502 6 sin ean gl i Goma =
can be mproved. First, the grease is. - : a Se ice : Peppermint .. 22 50@22 76 Paints
oe oo ee and, with arms sold to Mexico, did Barks Rose, pure —- 13 6091400 yeaa req oe uae
to be removed trom the objec save Obregon from a very probable Cassia (ordinary). 25@ 80 Rosemary Flows 1 235@1 50 a ' - i
- T ishi - ; eh Cassia (Saigon)-. 50@ 60 Sandalwood, E. aed. Wake Ge See
pumice stone. Then, for potshing, use defeat. This was on January 7, 1924. - gg ( . 60c) @ 50 L 16 50@10 75 Lead, white oil. 164@16%
i ade of < ‘mery paste mingled ca. A Ae fa pia. fay Ochre, yellow bbl. @ 2%
Is Mace OF an emery paste mune. 6A few months later Ambassador War- eap Ont Qewe) Sassafras, true 175@2 00 Ochre, ‘yellow less 3@ 6
with tallow, forming cakes which are yen urged the removal of the em- 8 eee O - gece woihay sooo #0 Red Venet’n Am. 3%@ 7
ae itis hedehes He. : : oe oe 7, Ked Venet’n Eng. 4@ 8
rabbed on the polishing brushes. i bargo, but this was not done. Unques- Berries vane attain 10 o0@i0 i Putty b@ 8
nally, rouge powder is employed with tionably it has strengthened Calles, Cubeb ---------- @100 ‘Tar a. 4 65@ 76 Whiting’ — a $k
oil of turnpentine. the successor of Obregon, and prob- ee 109 = evan oe. \ aswei 7 L. H. P, Prep. 3 05@3 26
a ee ably helped greatly in quieting the Prickly Ash ..— @1 45 Wintergreen, Rogers Prep. - 3 06@3 26
Control and defense of the Panama anni \t a ae leat 6 00@6 25
: : Vi present the Mexican Wintergreen, sweet ‘
Canal would, be direstions Of the Bt | on) Go) very tense co tense in Licori — 60@ 65 jive Sa “3 00@3 25 Miscellaneous
i a ee : ; ’ ’ ; Sie corice _._._____ q 5 eee
most por ace to the - elfare this fact, that the removal of the embargo Licorice, powd, _.. 50@ 60 Wintergréen, art seme & — Co we i
Nation imi the event of intertiational | qeckec and) doubtless call have! the Wormwood ---- 9 00@9 25 Alum. powd. and
a Sas Po ae: Renae 7a : ee u WOUnG 2.66... 09 16
See ein One Gane : Phe most careful consideration before any Arni: vinnin @ 30 Bismuth, Subni- .
new commercial treaty recently signed Change is made. Cramoniia’ Ged) @ 4 Potassium trate ---_---. 3 87@4 07
between the United States and the Re- —_~++ >___ Chamomile Rom... @ ov fe cei hearse a see = vee e 07@ 12
: j : : i 4 ichromate --~-- ——
public of Panama wisely provides for Some men expand under the impetus Bromice SSeS 690 g5 Cantharadea, po. i 76@2 00
eae herwcen hott aries far oe er oo ei i. Gums Bromide ~.-_-..- 4@ Wm Calomel ---.----- 2 10@2 30
co-operation between both parties for of responsibility; others merely swell. Chlorate, grand. 23@ 30 Capsicum, powd 48@ 66
Acacia, Ist _... 50@ 65 CAPIDING neenene 7 0O@7 60
Acacia, and 6@ be CRIOEPIC: Dowd. 25 Cassin Buds 16@ 4
Decorations losing freshness Acacia, Powdered 36q 49 Cyanide --------- tog 90 Chalk Bropared. Mg 16
KEEP THE COLD, SOOT AND DUST OUT | Alves (Barb Pow 25@ 25 [2008 coc * OOS* So) Choloroform —- 61@ 60
Install “AMERICAN WINDUSTITE” all-metal | Aloes (Cape Pow) 25@ 86 jrussiate, yellow 63@ 75 Chloral Hydrate 1 s6@1 8%
Weather Strips and save on your coal bills, make Aloes (Soc. Pow.) 66@ 70 jrussiate, red _. W100 Cocaine ---.-- 12 10@14 80
your house-cleaning easier, get more comfort from Asafoetida ------ 50@ 60 ‘Sulphate’ —_--- 36@ 40 Cocoa Butter __ 55@ 15
your heating plant and protect your furnishings ce | cooe cee 75@1 00 Corks, list, less. 40-10%
and draperies from the outside dirt, soot and dust. Camphor ----~- 1 05@1 10 Copperas -—-~-- %@ 10
Storm-proof, Dirt-proof, Leak-proof, Rattle-proof. GAG --os= enor @ 9 Roots Copperas, Powe. 1@ is
Made and Installed Only by oO ng “eu oo ee ee
AMERICAN METAL WEATHER STRIP CO. Ue ee ae fin acs of of Clue
144 Division Ave., North i i moc. powdered. M@ © Cus tO ee
tan “Falanhans £4:6040 ee mate (beta bl RT er oee ene oe AIIUM © a oe 39@ 7a rine -.~-~--.
Citz. Telephone 51-916 Grand Rapids, Mich. | Myrrh S & Cal 356 eaten oo
’ Myrrh, powdered @ 65 Klecampane, pwd 25@ 30 Dover's Powder 3 50@4 00
Opium, powd. 19 65@19 92 Gentian, powd._. 2u@ 30 MWmery, Ail Nos. 10@ 15
Opium, gran. 19 on 92 Ginger, African, iWmery, Powdered 8@ 1
Shellac 22. 65@ 80 powdered --_-- 30@ 35 Kpsom Salts, bbls. @
Shellac Bleached 70@ 86 Ginger, Jamaica. 60@ 65 Epsom Salts, less 4%@ lv
Tragacanth, pow. @1 76 Ginger, Jamaica, kirgot, powdered -. @2 00
eo oe Tragacanth _.. 1 76@ 2 25 powdered ___--- 45@ 50 Fiake, White ---. 15@ 20
Turpentine -_..._ @ 30 Goldenseal, pow. @8 60 formuldehyde, lb. 12144@30
Ss Ipecac, powd. ea 0G Gelntins ....n 80@ 90
Licorice --------- 35@ 40 Guassware, less 65%.
B Pl Y Insecticides Licorice, powd.-. 20@ 380 Glassware, full case 60%.
etter Place Your Orders Now For Arseniq ai. 08Q 20 Orris, powdered. 30@ 40 Glauber Salts, bbl. | @02%
ae wet bg vone 08g = Poke, powdered. 35@ 40 Glauber Salts less 04@
7. ryy NT , t
INSECT DESTROYERS DRY CLEANERS |] bores. aix'pry" 130 22 Rosinwooa powd. '@ 40 Glue, Brown Grd 19g
WALL PAPER CLEANERS powdered <-"--- 18@ 30 “ground” <” @ 90 Glue, white grad 2g ae
~ oe ’ a .
CHAMOIS SKINS HAT CLEANERS || cesd'arsenate Po. 18@ 81 Siysating Mera) go fguerine wn GB
SPONGES STRAW HAT COLORING Lime and Sulphur | Squllle = ————- 46@ 40 Iodine & 4G6 40
av mT) Le oe ita. 00 37 Squills, powdered 60@ 70 lodoform ------ 7 35@7 65
SHOE POLISHES DYES SHOE DYES arts Green Tumeric, powd-- 209 25 Lead Acetate - | 20g. 90
SHOE BRUSHES FEATHER DUSTERS oe — en con. oer
: Menthol .......... 7 50@8 00
Window Brushes, Window Rubbers, Hike cee ane — agi cl gl i
; ' u m ne
Vacuum Bottles, Ete. oo QO 30 Anise —cadered. 35 49 Nux Vomica, pow. 11@ 25
’ Sage loose -- 40 mise, powdered. >
eane ts @ 36 Bird, 1s 13@ 17 Pepper black, pow. 40@ 60
7 i aa ee eer renner >
SHERWIN-WILLIAMS PAINTS a ok Se Gos 10g 16 Pepper, White, pw. 60@ 8
2 q Senna, Tinn. ___ 30@ 35 Caraway, Po. .30 25@ 30 te o urgudry 2@ 1b
Complete Line Everything They Make Senna, Tinn, pow. 35@ 36 Cardamon --_._3 75@4 00 Gitte oo 68
SPORTING GOODS oo oe * i ae mf nechele Gale ae
proy s Pennell aig 4 Seccarine —— 1 0
Baseball, 'Tennis, Golf Goods—F ull Line Almonds, ‘ate vee, ground 2. 080 ip Seldlits Mixture— 409 40
esas " 1 60@7 78 Foenugreek pow.. 15@ 25 Soap, green ------
BATHERS SUPPLIES ine ime a... 89 1 geen mhott cant 22%4@ 26
' oe . artificial —-._” 3 06@3 25 Lobelia, powd. -- 5
Hats, Caps, Slippers, Water Wings, Ear Drums, Aieonéa, Sweat, we Goad slow. ua Pca eye = @13 50
; ee a ee Mustard, black _. 20 5 ’
Water Balls, Bandeau’s, Suit Carriers, Ete. oe Cc iso 30 _ less, per bar —-- @1 46
re imitation __-. 1 00@1 25 —— Se 1 25@1 50 Soda ‘> cer 8@ :
FOUNTAIN SUPPLIES Amber, crude __ 1 25@1 50 Rape ------------ ioe 3 ar ae 0s
" th) . Amber, rectified 1 50@1 75 Sabadilla ues 38@ 45 ore < so gi 3
Kiverything for the Fountain. If you have no catalogue AE 1 25@1 50 Sunflower ------ 1G 8 Oe, An eae Go
te f Bomaraant aay 25 Worm, American 30@ 40 ae a cae ..
write for one. eput --... 6 4 Sulphur. Subl. --.
i : Cassia ee 4 o0@4 35 Worm, Levant... 4 50@4 75 ee 20@ 26
Hazeltine & Perkins Drug Compan Cedar Leat 2. 1 75@2 00 Tartar Emetic -. 10@ 1
Tinctures
Citronella ._---- 1 25@1 650 Turpentine, Ven. 50@ 76
Wholesale Only Cie 2. 3 00@3 25 Aconite --_--_-- @1 80 Vanilla Ex. pure 1 762 26
Manistee MICHIGAN Grand Rapids Cocoanut -..--- 25@ 35 Aloes -_---.--_-- @1 45
Cod Liver ___-__ 1 65@1 85 Arnica ---------- @1 19 Vanilla Ex. pure 3 50@8 00
Croton 3 00@3 2% 0 Asafostida —__... @23 40 Zinc Sulphate .... 6@
MICHIGAN TRADESMAN
August 4, 1926
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press.
Prices, however,
are liable tc change at anv time, and country merchants will have their orders
filled at market orices at dete of purchase.
ADVANCED DECLINED
Corn Syrup Lamb
Se = =
AMMONIA Instant ee. oe 2 5 . oe 3% oz. eg - -c,
sti 27 Instant Postum No. 45 eet, 5 oz., ua. sli.
yk o rey : “4 sae A . Postum Cereal, No. 0 2 25 Beef, No. 1. B’nut, sli. 4 50
Aectic. 22 oz 1 dz. ca. 3 26 4 Ostum Cereal, No. 1 270 Beefsteak & Onions, s 3 46
Quaker 36 12 ne as 3 o. Post Toasties, 36s -. 3 45 Chili Con Ca., 1g 1 35@1 45
. _ fost Toasties, 24s 3 45 Deviled Ham, %s --- 3 20
Post's Bran, 24s -... 270 Deviled Ham, %s —_- 3 60
Hamburg Steak &
BROOMS Onions, No. 1 __---- 315
Jewell, doz. ._______ 5 26 a toot 4 1 10
Standart Parior, 23 tb. 6 2 Eetiet Sem. * 7.
ancy Parlor, 23 Ib. -- 9 26 Potted Meat, % Libby 52%
Ex. Fancy Parlor 25 ib. 9 75 Potted Meat, % Libby "
y
Ex. Fey. Parlor 26 lb. 10 00 Potted Meat, % Qua.
7 ee 1 76 Sac ge _— % 18
; ienna Saus., No
Whisk, No. 3 2% Vienna oo Qua. . ”
BRUSH Veal Loaf, Medium —_
Scrub
Solid Back, 8 in. ----. 1 50 Baked Beans
Solid Back, 1 in. __-- 1 75 Campbells, le free 5 —_1 is
Pointed Ends -------- 1 25 Quaker, 18 oz. ~_--..
Stove Fremont, No. 2 ------ a 20
AXLE GREASE — a oo oe 8 =
2. —— 435 No. 50 --------------- 200 Van Camp, small ____ 88
sk... — 6 09 Peerless -------------- 260 van Camp, Med. _-_ 1 16
18 Ib balls; per dos. 11 95 ohne
pa. per doz. VEGE i
> we, oe Soe op NO te ._- — —
BAKING POWDERS ~~ —T Asparagus.
Arctic, 7 oz. tumbler 1 36 BUTTER COLOR No. 1, Green tips -. 3 76
Geet Tyee, ib om G2 Dandaton, ———— Bie, tas at
Royal, 6 0oz., doz. _. 2 70 CANDLES W. Beans, 10 __-___ @7 50
Royal. 12 oz., doz. _ 5 20 Blectric Light, 40 Ibs. 121 Cron Beans, 3s 1 45@2 26
= ae 20 Plumber, 40 lbs. ----- 12.8 Green Beans, 10s — @7 50
Rocket, 16 oz.. doz. 1 25 Paraffine, : oo ue L. Beans, 2 gr. 1 35@32 66
K. ©. Brand Wicking’ 40” -~—sLtma Beans, 2s, Soaked 95
inten th De ee Bw Paes
Oc size, 4 doz. — , : ae eets, No. 2, wh.
15c size, 4 doz. CANNED FRUIT Beets, No. 2, cut -.._ 1 26
20c size, 4 doz. Apples, 3 lb. Standard 150 Beets, No. 3, cut _.— 1 60
25c size, 4 doz. Apples, No. 10 __ 4 75@5 75 Corn, No. 2, stan. —_ 1 25
50c size, 2 doz. Apple Sauce, No. 10 8 00 Corn, Ex. stan. No. 2 1 55
size, 1 doz. ______ 8 85 Apricots, No. 3 1 “— 00
80c
10 Ib. size, % doz.
Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.
BEECH-NUT BRANDS.
Sliced bacon, large —. 5 40
Sliced bacon, medium 3 30
Sliced beef, medium ~_ 2 80
Grape Jelly, large -.. 4 50
Sliced beef, large ---. 4 50
Grape Jelly, medium__ 2 70
Peanut buttes, 16 ox. 4 25
Peanut butter, 10% oz. 2 90
Peanut butter, 6% oz. 1 85
Peanut butter, 3% oz. 1 20
Prepared Spaghetti __ 1 40
ed beans, 16 oz.__ 1 40
BLUING
The Original
Condensed
iy) 2 eee 4 dz. es, =
MS OZ., 3 dz. cs. 3 7
BREAKFAST FOODS
Cracked Wheat, 24-2 3 85
Cream of Wheat, 18s 3 90
Cream of Wheat, 24,
14 oz. 3
Pillsbury's Best Cer’l 2 20
juaker Puffed Rice__ 5 60
uaker Puffed Wheat 4 30
juaker Brfst Biscuit 1 90
talston Branzos ____ 3 20
Ralston Food, large __ 4 00
Saxon Wheat Food __
Vita Wheat, 12s ____ 1 80
Post’s Brands.
Grape-Nuts, 24s __--_ 3 80
Grape-Nuts, 100s -._. 2 75
fastest Postum. No 8 5 40
DODO
Apricots, No. 3 06
Apricots, No. Wh 3 00@3 75
Apricots, No. 10 8 25
Blackberries, No. “10 10 50
Blueber’s, No. 2 2 00@2 75
Blueberries, No. 10_. 14 50
Cherries, No. 2 -... 3 76
Cherries, No. 2% es
Cherries, No. —-- 15 50
Loganberries, No. 2 __ 8 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@3 10
Peaches, No..1, Sliced 1 -
Peaches, No. 2 -_--_- 27
Peaches, No. 2% Mich 3 ze
Peaches, 2% Cal. 3 00@3 =
Peaches, 10, Mich. _. 8 50
Pineapple, 1 sl. ---. 1 75
Pineapple, 2 sl. —_.. 3 60
P’apple, 2 br. sl. _. 3 40
P’apple, 2%, sli. __-. 3 00
P’apple, 2, cru. _ 3 60
Pineapple, 10 cru. _ 8 00
Pears, No, 2 _.._.. 3 15
Pears, No. 2% -_---- 25
%
Raspberries, No. 2, blk 2 90
Raspb’s, Red, No. 10 13 50
Raspb’s, Black,
No. 10 14 00
Rhubarb, No. 10 4. 75@5 50
Strawberries, No. 10 12 00
CANNED F!SH
Clam Ch’der, 10% oz.
Clam Ch., No.
Clams, Steamed, No. 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 os.
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.
Lobster, No. %, Star
pt RO 1 4 et BD BO GO 69 DO CO +
a
o
Shrimp, 1, wet —.... 90
Sard’s, % Oil, Ky -- 6 10
Sardines, 4 Oi), k’less 5 25
Sardines, % Smoked 6 75
Salmon, Warrens, %s 2 80
Salmon, Red Alaska
Salmon, Med. Alaska 3 40
Salmon, Pink Alaska 1 95
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 65@1 80
Tuna, %, Albocore __ 95
Tuna, %s, Curtis, doz. 2 20
Tuna, %s, Curtis, doz. 3 50
Tuna, 1s, Curtis, doz. 7 00
CANNED MEAT.
Bacon, Med. Beechnut 3 30
Bacon, Lge Beechnut 5 40
Beef, No. 1, Corned __ 3 10
Beef, No. 1, Roast ____ 8 16
Beef, No. 244, Qua. sli. 1 50
4 50.
Okra, No. 2, cut — 1 16
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 45
Mushrooms, Hotels ---. 37
Mushrooms, Choice 8 oz. 48
Mushrooms, Sur Extra 60
Peas, No. 3, E. J. — 1 65
Peas, No.
June
Peas, No.
B. J.
. Fine, French 25
Pumpkin, No. 3 1 35@1 45
Pumpkin, No. 10 4 00@4 75
Pimentos, %, each 12@14
Pimentoes, %, each -- 27
Sw’t Potatoes, No. 2% 2 25
Saurkraut, No. 3 1 40@1 50
Succotash, No. 2 1 65@2 60
Succotash, stg 2, glass 2 80
Spinach, No. 12
Spinach, No. - 1 60@1 90
Spinach, No. 3__ 2 10@3
Spinach, No. 10__ 6 00@7 60
Tomatoes, No. 21 05@1 25
Tomatoes, No. 2 glass 2 60
Tomatoes, No. 3, 1 30@1 80
Tomatoes, No. 10 —. 6 0
CATSUP.
B-nut, Small ----_-__ 1
Lily of Valley, 14 oz. __ 2
Lily of Valley, % pint 1
ass
Paramount, 24, 8s --. 1 46
Paramount, 24, 168 _. 2 40
Paramount, 6, 10s -. 10 6@
Sniders, 8 oz. ----__.. 1 75
Sniders, 16 oz. ~----- 2 55
Quaker, 8% oz. ------ 1 26
Quaker, 10% oz. ____ 1 40
Quaker, 14 oz. ....__ 90
Z. 1
Quaker, Gallon Glass 12 00
CHIL! SAUCE
Snider, 16 oz. ---..._ 3 30
Snider, 8 oz. 8
Lilly Valley, 8 oz. __ 2 25
Lilly Valley, 14 oz.
OYSTER COCKTAIL.
Sniders, 16 oz. --_--. 3 50
Sniders, 8 oz. ------ — 2 50
CHEESE
Roguefort —....._.. 52
Kraft, Small tins ____ 1 66
Kraft, American -___ 1 65
Chili, small tins ___. 1 ¢
Pimento, small tins __ 1 65
Roquefort, small tins 2 25
Camenbert, small tins 2 25
Wisconsin New —_--__ 24
Longhorn -..-........ 34
Michigan Full Cream 21
New York New 1926 __ 27
Rap Sago 2 40
Brick ___ a oe
CHEWING GUM.
Adams Black Jack --.. 65
Adams Bloodberry —_-- 66
Adams Dentyne —-.-__ 65
Adams Calif. Fruit ____ 65
Adams Sen Sen ____-- 66
Beeman’s Pepsin ___~_- 65
Beechnut Wintergreen _ 70
Beechnut Peppermint — 75
Beechnut Spearmint ___ 70
Doublemint
Peppermint, Wrigleys __ 65
Spearmint, Wrigleys -. 65
sulcy Pruitt _. -- 65
Wrigley’s P-K __.-.__ 65
ONO a
Teapery 2 65
COCOA.
Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chocolate Apples ___. 4 50
Pastelles No. 1 -____ 13 60
Pastelles, % Ib. ____ 6 60
Pains De Cafe ______ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ___._. 2 15
1 lb. Rose Tin Bon
Bons, 18 00
ons SS ae eee 00
13 oz. Creme De Cara-
Que) 22 13 20
12 oz. Rosaces ______ 10 80
% lb. Rosacegp -__-_- 7 80
% |b. Pastelles -_-__ 3 40
Langues De Chats __ 4 80
CHCCOLATE.
Baker, Caracas, %s ___ 37
Baker, Caracas, 4s - 35
COCOANUT
Dunham's
15 Ib. case, a and es 49
13 TD. cane, tis 43
15 Ib. case, ies ee 47
CLOTHES LINE.
Hemp, 50 ft.
Twisted Cotton, 60 ft. i 7s
Braided, 50 ft. 27
HUME GROCER CO.
ROASTERS
MUSKEGON, MICE
COFFE ROASTED
1 Ib. Package
Mewose 37
perry 29
Ouawer 22 44
Nearow. 2
oe 30use —.. 48
Meno oo 39
Royal Clap 2 — ae
McLaughlin’s Kept-Fresh
Vacuum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.
Maxwell House Brand.
1 i> tins 2. BD
& ib. tins 2. Ca
Telfer Coffee Co. Brand
Boway 8 42
Coffee Extracts
3. 425
10%
CONDENSED MILK
Hummel’s 60 1 Ib.
Leader, 4 doz. ___----- 6 75
Eagle, 4 doz. --------- 9 00
MILK COMPOUND
Hebe. Tall. 4 doz. -. 4 50
Hebe, Baby. 8 doz. _. 4 40
Carolene, Tall, 4 doz. 3 =
Carolene, Baby -____- 3 5
EVAPORATED MILK
Quaker, Tall, 4 dos. _. 4 65
Quaker, Baby, 8 dos. 4 56
Quaker, Gallon, %& ds. 4 56
Blue Grass, Tall 4s .. 4 65
Blue Grass, Baby, 96 4 55
Liue Grass, No. 10 —. 4 60
Carnation, Tall, 4 doz. 5 06
Carnation, Baby, 8 dz. 4 90
Every Day, Tall ---- 5 00
Every Day, Baby ---- 4 90
Pet) @en eo 5 00
Pet, Baby. 8 oz. --__ 4 90
Borden's Tall... 5 00
Borden's Baby —-_---_- 4 90
Van Camp, Tall ----_ 4 90
Van Camp, Baby -_-- 3 75
CIGARS
G. J. Johnson’s Brand
G. J. Johnson Cigar,
Re 2
Tunis Johnson Cigar Co.
Van Dam, 10c ----- 75 00
Little Van Dam, bc - 37 60
Worden Grocer Co. Brands
Master Piece, 50 Tin_ 36 00
Canadian Club ___.-- 35 00
Lite Tom >... 37 60
Tom Moore Monarch 75 00
Tom Moore Panatella 75 00
T. Moore Longfellow 95 00
Tom M. Invincible 115 :
Websteretts -_----- 37 5
Webster Cadillac --.. 75 00
Webster Knickbocker 95 00
Webster Belmont___110 00
Webster St. Reges__125 00
Starlight Perlas -._. 90 00
Starlight P-Ciub -- 1 35 00
728 2 30 00
Clint Ford -___._--_ 35 60
CONFECTIONERY
Stick Candy Pails
Standard 22. 16
Jumbo Wrapped 19
Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20
Mixed Candy
Kindergarten — 2c. 17
Reamer oo 16
me da OL ee
French Creams
Cameo
Grocers
Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 70
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 70
Nibble Sticks ~.------ 1 85
No. 12, Choc., Light — 1 65
Chocolate Nut Rolls — 1 80
Magnolia Choc ---... 1 15
Gum Drops Pails
Anise 200 16
Champion Gums -----. 16
Challenge Gums ------ 14
MAVOICe 2202 19
Superior, Boxes ------- 23
Lozenges Pails
A. A. Pep. Lozenges 18%
A. A. Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -_------ 19
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops —..__..... 19
O. F. Horehound dps. —- 19
Anise Squares -~--.----- 19
Peanut Squares —_------ 18
Horehound Tablets -... 19
Cough Drops Bxs
Putnam's 220 1 35
Smith Gros; 2-2 1 50
Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Specialties
Walnut Fudge —.------- 22
Pineapple Fudge _ ---- 21
Italian Bon Bons ------ 17
Banquet Cream Mints_ 30
Silver King M.Mallows 1 50
Walnut Sundae, 24, 5c 80
Neapolitan, 24, 5c --_-- 80
Yankee Jack, 24, 5c ---. 80
Mich. Sugar Ca.. 24, 5c 80
Pal O Mine, 24, 5e -_-- 30
Say Mister, 24, 5c ~_-.-. 80
Malty Milkies, 24, 5c -_ 80
COUPON BOOKS
50 Economic grade 2 56
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
6: ib. Dexes Lo 38
ORIED FRUITS
Apples
NY. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice — 30
Evaporated, Fancy _. 36
tvaporated, Slabs - 28
Citron
10: 1b: Pox: 2 ee
Currants
Packages, 14 ox, -.. 15
Greek, Bulk, Ib. --W 18
Dates
Dromedary, 36a ...-.. 6 75
Peaches
Evap. Choice, un, -. 87
Kvap. Ex. Fancy, P. P. 80
Peel
Lemon, American ..can- 34
Orange, American ..... 34
Ralsine.
pesded, bull 09%
Thompson’ s s’dles blk 10%
Thompson's seedless,
15 oz.
Seeded,
California Prunes
soins, 25 Ib. boxes .@08
30@40, 25 lb. boxes _@16
20@30, 25 lb. boxes __.@24
FARINACEOUS GOODS
Beans
Med. Hand Picked — o5%
Cal. Limas —.....-
Brown, Swedish ~-..__ [@
Red Kidney pons
Farina
24 packages ._-.--__.. 3 60
Bulk, per 100 Ibs. ---. 06%
Hominy
Pearl, 100 Ib. sacks -_ 3 50
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60
Elbow, 20 lb., bulk — 3 40
Egg Noodle, 12 Ibs. __ 2 32
Egg Noodles, 6 ozs. _. 3 60
Macaroni, 9 oz. --.._ 3 60
Spaghetti, 9 oz. _.__ 3 60
Quaker, 2 doz. ___.__ 3 00
Pearl Barley
— pe — 4 50
0000 2
Barley Grits -..-.... 5 @
as
Scotch, Ib. ~--.. ao SBM
Split, Ib. yellow _.__. 08
Split green —___.... —_
age
East India ue ae
Taploca
Pearl, 100 Ib. sacks _. 67%
Minute, 8 oz., 3 dos. 4 Wo
Dromedary Instant __ 3 60
FLAVORING EXTRACTS
Dea.
Lemon
% ounce -_. 1 36
1 80 -.. 1% ounce -__ 1 80
PURE
Dos.
Vanilla
3 20 ___ 2% ounce -__ 3 30
300 _..2 ounce __ 3 0
650 _ 4 + ounce —__ 6 50
UNITED FLAVOR
Imitation Vanilla
ounce, 10 cent, dos. 9
ounce, 15 cent, dos. 1 26
ounce, 25 cent, dos. 2 0¢
ounce, 80 cent, dos. 2 25
Jiffy Punch
doz. Carton __---. — 3 25
Assorted flavors,
FLOUR
Vv. C. Milling Co. ——:
Lily White 99
Harvest Queen
Yes Ma’am Graham,
BOS 20 2 40
FRUIT CANS
F. O. B. Grand Rapids
m™ co bor
wo
Mason,
ase PING a 8 25
One pint 8 35
One quart _ -~ 9 60
Halt pation 12 60
ideal Glass Top.
Rubbers.
Halt pint 20 9 50
One pint ooo 9 80
One quart —_--._____ 11 75
Half gallon -.--.._... 15 76
i
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August 4, 1926
GE MI
LATINE OLIVES CHIGAN TRADES
Guar a keg -.-. 8 50 Pork ?
Bulk ars, dozen Eo Light hogs . SH
, 2 gal. keg 35 96 Medium hoes 19 OE BLACKE
Bulk. 3 oe 866 n hogs . 7 3 NING 29
: zal. ke Heavy } ce ae in 1, P WASH
Pint, Jars a e 2. 6 26 Loin y hogs ne, 18 E. Z Go ‘aste, doz. .. 1 36 ING POWDERS
4 oz. Jar, gen 1 1 8395 Ss owee Dri-Fo. mbination, dz. 1 Bon Ami Pd, 3 " TE
Sig on. plain, doz. 1 35 Poe 29 Jri-Foot, doz. , dz. 135 Bon Ami Cak dz. bx 3 75 am
9 oz. Jal ar, pl., doz. 1 60 Sicadear ed ee sae a eee Hoe 200 SBrillo —. ake, 3 dz. 3 25 Japan.
20 oz . plain, doz. 2 35 pareribs ___ a oe 1M «Cimaline, € dca __ os —cem
3 oz. sae Pl. doz._. 4 25 Neck bones _______--. oe 90 Grandma, 100. tc te oo oe ree
Mo 2 os. Jar, Stu.. dos. 1 35 a . STOVE POLISH Gradina, 14 Large. #1. Raney Boe
3 on, 1 dos. case -- 6 Soa te stuffed, dz. 2 50 ROVISIONS Blackine, per do aaa Wak Wie -% Ne. | Nite @bs
Gos aie Oe cases. 360 | 12,08 Ter, Stuffed, 10 ¢ Barreled Pork oo os Lida: ae 4 46 - i = Gee 1b. pkg. Sitting ———— ia
] ee Ww a e ‘lear ack Si ca . as. 1 Jol : io. el
sci a bri ee $e ce ee ae 50@4 75 gare Gat cua flee oo mood Pec aa 2s ing, 3 ee i 95 Choice Gunnomntee
ee et 2's ar, stuffed dz°7 0 oS ee we ine Dente Gen Te a ft.
sue, Waite —_—- ie PARIS GREEN SP mia eae Se ton a tak es a oe oo 2
er, 3 do or 3 _. 28 00 Rad » per doz, O : f : cee
e — oc @30 00 Radium, per eo : - Old Dutch Clean. ae ; 7% eivn Ceylon
mea ee Bee te eee Rising Sun, per doz. 1 $ fines. 448 ‘— pone
1. b Of oo. erces __ “ Stove E : ae nglish Breakfast
ne 0 Ib. — Vul inamel, dz. Rub No More 100 ie 5 giish Breakf
JELLY AND PmESEnves aie ae age y LN Ss oe [BE Acme 8 Sa aie “gh
; i oes ance 4% St , No. 10, do un ee -- : i oice .__ 8
Imita pails _... 3 30 0 Ib. pails ____ ovoil, pe a 1395 Hab No Me 85 Congou. 35Q36
Kriecion, orto, vale 31 to eS riadt 2% 183 Shotuene Connier, 4 Fancy Os
B , doz. - pails _ oe
uckeye, 18 oz., doz. 2 00 3 Ib. pails ce @25 No.0 WICKING
Nucoa, 2 and 5 Ib... 27 Perfection K Iron Barrels _S ts en Ree Ginger, Af pkg., doz. @40 No. 1 er aa 8
Wilso and 5 lb. : R Kerosine WAR eas GH ’ rican ___ Yo. 1, per gross .
ilson & Co.’ --. 26% ed Crown G 14.6 California Hams ____ @ 34 xinger, Cochin --- @15 No. 2, per ---- 1 26
Certified __ s Brands Tank tS iat @25 Mace, Penang ___----- qe SS te Tae
gg end Rea mes, Solite Gasoline —__-_ oo Mixed, No.-1 _______ Pi) Peerless Rolls, per a 7<
Spectal Roll _______.__ 20 Gas Machine Gasoli : Boiled Hams ————- 40 @44 Mixed, 5c pkes., doz. @24 Rochester, No wd —-— >
Se 25% VM & Pp. Naphtha 41.1 Minced Hams 5446 = oeneer 79@90 oz. @45 Rochester, No. 3." dos. 50
EE eget ae Capitol Cylinder es = Bacon __.___ teeta Ore K vue heck =~ Gn Rayo, per doz. - eS
Swan, 144) ————------- Cylinder 392 Beet 37. @AS er, Black on
ee ee bee L a qo Wetemseaane
Ohio not os box. - ‘= Ot ie... ; or rump 26 00@28 0 3 ai ure Ground in Bulk Bus Baskets
Get. i es olari oc. on Ae a 7s Zine ce, innios ushels, narrow b
Ohio Blue Tip, 120-1¢ 4 60 a Cc Mince Meat “ ia Cloves, Zanzibar ____ Oe gunk eae ea
ae , 720-1e 4 50 oes No oars ES} “ao Canton ______ e* Bushels, narrow band. 1 75
Guaker & y Matches liven Oe on sii Baccus belo 00 = Wstae Corkin ___... @38 co handles ;
, gro. case 4 25 Light ____ rrels. oist in glass ck 31 Eg Mac ard ~._-.-__ a Market, drop handle ‘+’
Siew go gga a es 8 00 = P e, Penang _______ 32 Market, singl ndle 85
Nake Rash MEAT a. 64.2 Pla’s Fe = Nosmiaa Black 1 30 Market, t handle 90
Quake “4 doz. ..647 Special heavy 6.2 Cc | * wtmegs @s0 Splint, tare cram e
r, 3 doz. case al heavy __ 2 ,, ,Cooked in Vin Pepper, White __.._. @75 Sp'int, ee 8
Libby, Kegs, wet, Ib. 360 Extra heavy -____-__ g2 % bbis. _- eter Pepper. — @60 Sp me medium =
wet, Ib. 22 Transmission Oil _____ 703 % dbis., 35 Iba. —_-_- 2 50 P. r, Cayenne a Split sna 7 BO
MOLASSES Finol, pene on 62.2 % a Ibs Peel cage & aprika, Spanish —__. a2 es sin
oe oe oe i ee wee ak ta Churne.
Parowax, 100 ns, doz. 2 25 its, 15 Ibs. a Todized, 24 ots ------ 2 30 Seasoning B: rel, 5 gal., each__ 2
Parowax, Ib. ____- 9.3 34 bbls., 40 bs od, 24, 3 Ibs. -.-. 2 Chili P favre! 16 aa) 4G
Farowax, 40, 1 Ib 3% bbl ihe as 56 Gm Ponder. ie totus. aa
arowax, 20, 1 2 O65 pis. 80 Ibs. — 0 Wor elery Salt 3 71a gal., per gal. L
(ath. £7 c a © OF utter a ota 95 a
Hogs, per laiage AA-Butter ee ‘ “ oo Salt oe) 1 = Ne. f sar Casa
Beef, : eee @ ‘lain, 50 1 aa 9 af ee oe ae No, 2, § . Carrier _ 5 00
a 20@30 ee 50 Ib. bike. 7a. Fonelty. 24 on —__. Fa Nol Sia ee rae 0
Sheen les, set_. @1 75 Tecumseh, 70 Ib. bl. 2 47. “Kitchen Bouqu : £6 soe 8 r Egg Trays 6 25
p, a skein__ 2 00@2 - ak farm Laurel a 1 4 66 . 2, Star Egg Trays 12 50
5 Cases Ivory, 2 5 ae gg Marjoram, 1 § ------ 20 M eee
| RICE Todized 24-2 pio cart 188 Savory, 1 oz oz. --.-. 9 Troj ————
Fancy Rise Rose 2 SWocicatar 4s a i g40. 0 Vityme, 1 pig eam 90 Betinae spring ____ 20
G ancy Head. 07% Bags 550 Ib 8-1% cs. 1 70 Tumeric heehee 90 oN pse patent spring .
— ~~ Brer Rabbit Beaken oe 10% Bags 25 oe fe a. © ite ne brush hold 2 e
Tons err mene (PAA ff motten,onrs % Rags 50 Ib. C airy 40 het
se leat : [op
No. oa ek on: to case ‘2 Sil ROLLED OATS Rock “C" 100 Ib. sack 80 a id om Coe fate Heads 2 35
No. 144, 36 peste to cs. 6 20 Gash Flake, 12 Fam. 2 25 ’ Gon rn ee
i oe ee onker, 13 Negule er SOAP Kingsford, 40 Ibs Palls
No. 10, 6 cans to cas foo oe Am. Family, 100 Powdered, bags —-_-- 131g 18 at. Goleaninn?
Me. he cons to case a Nedrow lee China 3 ie gga eis oe Argo, 48. 1 Ib pkgs. iG 2S oe
" 24g, 24 cans to c: Saux 06 i ia sae ee we ax 489 Cream, 48-1 __ - 4 05 4 qt. Galvanized ___- 5
No. 1%, 36 ¢ o cs. 495 Semdac, 12 eae Ib. Jute » Flake White. 100° ice «baker. 46-2 439 12 at. F zed -... 3 10
, ans to cs. 4 20 Semdac, 1: ot bees 26 Do oe ae ; 590 pe Nentie. ine w a on nie
. ia ‘ . Cotton —_ 2 els Na ee 07 «10: at. al. Ir. 5 00
wo Aunt ch pt. cans 2 70 Steel Cut, 100 Ib. as cS on oe eS 50 Gloss it. Tin Dairy ---- 4 00
No " 6 cans to case 3 00 oo 8. 50 Rub No teaia a 10s 4 10 Argo, 48, 1 Ib. pk Traps
— 2 19 cane © case 3 26 Barrel, 1600 Sour RUSKS. Naptha, 100 hite Argo, 12, 3 an gs. ..405 Mouse, Wood
No. ‘ 24 cans o cs. 3 A Halt bbls <— __ 17 60 Holland Rusk C Rub-No-Mor box _. 4 00 Argo, 8 5 Ib . pkgs. 2 96 Mouse, wae. 4 holes_ 60
. 1%, 36 cans oe ce 3 00 5 gallon, joc 900 18 roll Brand . 20 Mi Classic, 180 bon ° ee Gloss eh i 7 we tin, 5 oo 19
4 96 ae ke 20 Mu = x 44 dlas , 48, Is -_ 11% tat, wood ie f
Siac — Orleans 30 Gene 30 Small fo 36 roll echoes _... 3 30. Wool, pete 100 bx 7 ae ee pies, oe 7 une t8i4 CLEANSERS ee S$ 3 Window Cleaners
Peanuts, ou wc rrct 28 Com. Steers & Hf. nae Pe eee 1144 Maple. 14 pn wate nanan eens 1 68
Peanuts. Vi ginia Raw 09% ey @12% Herring Green La “en 1 85
Donuts. J r. roasted 10% Top _._ s Holland Herri = Green aoe Karo, aR 2
lee Juste wa 4 Gee 14. Mixed. Kees Se ln oe wee .
co aoe rstd 11% Medium es 2 mised, half bbls. —--. : M 13 in. B “re
ecans, J ------ 24 Gonmon 12 ueen, bbls coe 9 2 aple and C 3 in. Butter ----
Parana. = rise ee id ea Oe 49 Milictg een 8 50 | Mayfl _ 15 in. Butter + ae
ee ‘ei Veal oo ee x yflower, per gal i, Hater | 9 00
3, Califo - Too s, half bb 1 20 | a 19 OF enn =%
ce 2 ria __ 25 i eee ei 99 Milkers, bbis Is. 10 25 @ a Meer 5 00
Fancy, No. 1 eanuts. Medium oa a ci en mate 19 K KK k, Naru paige ; M Maple. vicawciae one day
Saute ‘Co ee 18 8 Ib. palis ay -. 20 00 i Michigan, a ond ohne PING PAPER
pee el ets as 7 ae iaiab: Culanen 1 40 as elcha ner - -- 2 50 a Manila, w
Shell Spring Lamt Boned. 1 Neca re 16 ame et ee white. 05%
almonds “ ed. - Mad oe Pee ee eee 0 Ib. boxes __ “ I T here Manila 08
ae fae Taste sauces Ratt Si ri
Filberts ee! 11% ee 93 7 eee 6 50 q Le errin, large ee ren 09%
Pecan eccan ee $2 Gooa Mutton Tubs, inne tal Perrin, small_- 3 36 YEAST CAKE
Waits 00 110 Medium _qa Pubs, 60 peal id fat * 50 Royal Mint __......__ 1 60 pose 3 doz. ..
Serene 1 ae 12% ca +t a ea Runient, § doe. wee
« IE errrer-----~----- 0 hite Fish Sho . 0%. .------- 4 Sunlight, 1% doz. ___- 270
Med. F You, 9 os ¥ % doz
. Fancy, 100 Ib. 18 00 80 A-1, large 0z., doz. 2 70 = Foam, 3 doz. _- ; 35
can cases, $4.80 per ca Al small 5 20 east Foam, 1% doz. 1 bs
se Capers, 2 08, -------5 315 YEAST—COM ,
: 8 wwnerers 239 = =©Fleischman —
n, per doz. 30
30
MICHIGAN
August 4, 1926
TRADESMAN
Paul Gezon’s Trip From Cadillac To
St. Ignace.
St. Ignace, Aug. 2—At Cadillac the
first call was made upon James Johns-
ton.
He reported business good and said
he favored our proposed Sunday clos-
ing Jaw. Mr. Johnston insists that the
Association should employ a full time
Secretary and with him the writer
agrees, provided we can find the right
man. Judging from the response to
our efforts on this trip I believe we
could use a field man all of the time.
In Cadillac we called on W. D. Wid-
gren, Curtis Market and National
Grocer Co.
At Traverse City we found business
good and prospects for a large cherry
crop. Calls were made on our numer-
ous members there and one new mem-
ber secured, Unger Grocer Co.
The ride from Traverse City to
Petoskey was a treat, with the fine
roads and beautiful scenery.
En route we called at the stores of
T. J. Hogan and A. P. Wilson and
camned that night at Charlevoix at
the city camping grounds, overlooking
Lake Michigan. Called on our friend,
Martin Block, and his brother, Block
Grocer Co.
Petoskev has some fine stores and
they reported tourist business slow in
getting under wav, but the town seem-
ed to be well filled with resorters. We
saw J. L. Ferris, an old member, and
made calls on Steiner Grocery, Chat
tawav Co. and Fochtman Bros.
Smith & Lake, at Bay View, had a
hearty welcome for us and we called
on our Vice-President, A. J. Faunce,
at Harbor Springs.
On going North from Petoskey one
should take the road through Harbor
Springs if he wants a real scenic drive.
For nearly twenty miles one travels a
road that is above the lake and if one
were to go over the banks it would
be a sheer drop of 150 feet into the
lake. The road, however, is excellent
and we came through the town of
Cross Village, an Indian town and
which marks the site of the first
church erected by Father Marquette.
The across country to Levering
and North to Mackinaw City, where
we boarded the ferry for St. Ignace,
called the “Gateway to the Northern
Peninsula.”
Our most delightful stay was at St.
Ignace State Park among the wonder-
ful spruce and balsam
camp, while new, is very convenient
and when work on it is completed, it
promises to be one of the most popular
in the State.
It was necessary to leave our car at
St. Ignace while we ferried over to
Mackinac Island. No automobiles are
allowed on this Island. Only horses
and bicycle wheel chairs are used.
It is claimed that this is the only
place in the U. S. which bars auto-
mobiles and as the Government has
pronounced the air of Mackinac Island
the purest in the world, probably the
absence of automobile gases contributes
to the purity of the air.
It is claimed that there has never
been a mosquito on the Island, as
there are no marshes to breed them
The Grand Hotel on Mackinac
Island is the largest summer hotel in
the world. The manager is making a
bid for our 1928 convention and he
invited me to look them over. It is
a really wonderful place emploving 400
people. It is on a high bluff over-
looking the Straits of Mackinac and
giving a wonderful view of the boats
coming up from both Lake Michigan
and Lake Huron.
Over fifty boats a day pass through
these waters.
We enjoyed a carriage ride around
the Island through the State Park,
taking in Old Mission, Arch Rock and
the Garrison built by the British in
1780.
I called on the three grocers on
Mackinac Island and invited them to
join our Association. Jas. Dowd &
Sons signed up as members. They
twees, The |
complained that the big packers are
soliciting orders from house to house
for their hams an d bacon. The Sec-
retary promised to look into this mat-
ter.
If we could hold a convention on
Mackinac Island I believe it would be
an incentive to the Upper Peninsula
grocers and meat dealers to join us.
They would feel a closer contact with
the Lower Peninsula merchants.
This hotel offers wonderful accom-
modations for any one who wants to
spend a week or two in solid comfort
and ease. Pau] Gezon,
Sec’y Retail Grocers & Gen. Mer-
chants Ass'n.
ec
All the Fools Aren’t Women.
[ wish to put in my cheer for cour-
ageous Martha Bates (the Kentucky
girl who slapped a parson who con-
demned bobbed hair). It is time that
the class of men who criticize and
censure women for various things
should be made to understand “where
they get off.’ Neither bobbed hair
nor short skirts meet with their ap-
proval, but women might return their
criticism. There are long-haired men
as well as bob-haired women. They
may both be short on brains, but one
has as much right to her tastes as the
other without arrest or prosecution.
There is no good reason why a man
should have the exclusive right to dis-
play his legs or his head or smoke
cigarettes or run for Mayor of fool-
town. Some women may deserve ridi-
cule for their tastes and habits, but
for every fool woman there is a man
to match and they are the ones who
blab their disapproval.
It is unbecoming for those who live
in crystal palaces to heave rocks as
large as the Rev. Arlie Brown and
some others attempt to hurl, and it is
good to note at least one case where
they don’t “get away with it.”
Marietta Cross.
—_2>-—+___
Style Trends in Women’s Coats.
Recent stvle tendencies in woinen’s
favor the dolman
These
give a broad appearance to the upper
part of the figure, while the skirt of
the garment is worn tightly wrapped
around the hips and gives a slim ap-
pearance. While this style represents
more or less of an extreme, the simple
straightline wrap mode] is not neglect-
ed, as this type is too well liked by
consumers to be discarded. In fact,
some wholesalers believe the later de-
mand wil] tend to stress the latter
style, rather than the extreme versions.
h‘gh-grade coats
sleeve and the blouse’ back.
+2 +
Hides, Pelts and Furs.
Greer Mo, 2 07
Greer Noe. 2 06
cured, Ne. 2) 08
Cumed: NO. 2 07
Calfskin, Green,
Calfskin, Green, N
Calfskin, Cured, N
Calfskin, Cured, N
dlorse, No.
Horse, Mo, 2.) ees & gp
Reams 50@75
Sreartimes 10@25c
Tallow,
Prime 07
ee 07
NO. 2 ee 06
Wool.
Unwashed, medium --__---_________ @35
Unwashed, rejects @25
Unwashed, fine @30
2-2 _______
Almost any woman feels flattered
if you intimate that she would be a
success as a vamp if she wanted to
try.
ROFITS
RESULT FROM
RUMFORD
The stability of Rumford has been re-
flected by the years of service it has ren-
dered to the housewives of the country
and the steady and fruitful source of
profit it has been to the dealers.
RUMFORD CHEMICAL WORKS
Providence, R.1I.
QUALITY
Always Sell
LILY WHITE FLOUR
“The Flour the best cooks use.”
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING COMPANY
Grand Rapids, Michigan
HOWE, SNOW & BERTLES
INCORPORATED
Underwriters and Distributors of
Investment Securities
GRAND RAPIDS
New York Chicago Detroit
GRAND RAPIDS PAPER BOX Co. |
Manufacturere of
SET UP and FOLDING PAPER BOXES |
G R A N D nm A Ft SS MiecuirG A y
GRAND RAPIDS LABEL CO.
Manufacturers of
GUMMED LABELS OF ALL KINDS
ADDRESS, ADVERTISING, EMBOSSED SEALS, ETC.
Write us for Quotations and Samples
GRAND RAPIDS MICHIGAN
THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass
All kinds of Glass for Building Purposes -
501-511 !ONIA AVE., S. W. GRAND RAPIDS, MICHIGAN
Mr:
—
August 4, 1926
MICHIGAN TRADESMAN
31
Dark Cooked Corned Beef.
We have been asked to tell the rea-
son why corned beef sometimes turns
black in cooking. Another way of
putting this question would be, “Why
does all corned beef not cook out
bright?” Cuts from bulls that are
normally black or dark will never
cook out bright, no matter how well
cured, and even bright cutting bull
meat is tough and dry when cooked.
This is mentioned here because fat
bulls are used for beef and sold in
some markets, but the custom of sell-
ing such meat in first-class shops is
not general enough to be of com-
mercial importance. Meat put in cure
in a frozen or semi-frozen condition
will not cure out right in color or
other respects, but nearly every meat
curer knows this and, except in cases
of carelessness or neglect, it is not
done. This narrows us down to what
our enquirer refers to, except that we
might mention that a few steers of
high general quality show dark red in
the meat, and quite a number of grass-
fed steers do also, but as far as Gov-
ernment tests have shown, this meat
may be tender and flavorful and the
appearance is the only point against
it. A point that might be made here
is that no dark or black cutting meat
will cure out bright. The bulk of
corned beef that shows a dark center
when cooked is perfectly good and, to
those who know meat quality, fully as
satisfactory as when red throughout
when cooked. In the curing process,
salt, sugar and one of the nitrates or
nitrites are used, as well as good water.
Sodium nitrate or potassium nitrate is
general in use and recently the nitrites
of both have been used with success.
These give color to meat through a
chemical reaction and are useful for no
other purpose, not assisting the cure
in any other way, according to best
opinion. When used in small quan-
tities they are not considered to any
extent injurious to health, through too
free use tends to make the meat hard.
It is necessary, however, for the meat
to remain in cure for two weeks or so
if the color is to be present through-
out the entire cut, unless curing solu-
tion that has been used on previous
lots of meat is used. Under Govern-
ment supervision this latter method is
not allowed unless the solution is
sterilized by heat, and most curing
plants do not have the facilities to do
this or do not care to do it for other
reasons. Such pieces of beef as are
cut from the plate and navel do not
remain in cure long enough for the
coloring chemical to do its best work
because the demand for mild cured
meat is quite general. If the meat
tastes good, little concern should be
given to corned beef dark in the cen-
ter.
—~r-2>___
The Drug Store Restaurant.
A retail meat dealer met me in the
wholesale market to-day and said that
he heard that it is still possible to get
a prescription filled in a down-town
drug store. That joke did not go over
my head, for I have taken lunch too
often on top of a fountain stool not to
realize what he was driving at. The
versatility of the down-town drug
store is a lesson to the vigorous and
ambitious, but a thorn in the side
of the lazy and rut-bound. Two
things may be learned to advantage
from the modern department drug
store and they are capacity business
and quality. These two things have
written more black figures at the end
of the year and erased more losses
than any other pair of twins known to
modern industry. As red ink elim-
inators they have Goldie and Dusty
backed off the boards and waving the
white flag. Whether the owners and
operators of drug store lunch rooms
have been actuated or more modernly
expressed, motivated, by interest in
the health of their patrons as we find
them, but it is not illogical to suppose
that most of the mare really interested
in the health of their patrons, for if we
cannot safely look for sincere interest
in health in drug stores we might as
well give up the ghost without further
struggle. At all events the food one
buys in such lunch places is almost
always as good as the operators know
how to buy and prepare. Their sand-
wiches are fresh and tasty, the bread
is soft and sweet and the filling is ex-
ceptionally palatable. They use plenty
of meat in their sandwiches and they
buy the best they can get. Buyers for
such places consider price, of course,
but they do not consider inferior qual-
ity. In other words, they buy the
best obtainable at the lowest price
possible. The rent and other overhead
expenses of such centrally located
places is usually high, but instead of
spending a half hour bemoaning their
high expense and low profits to every
one with a receptive ear, they should
get busy filling every nook with some-
thing to sell and keep busy selling.
This is no tintended to be a drug
store boost, but it is hoped that it may
serve to stimulate retailers to the pos-
sibilities of their places and the kind
of food the average consumer wants.
Drug stores are more logical places
for lunch counters than meat markets,
but how about prepared meats, pack-
age foods and other logical things that
can be handled at a profit?
—2+-+____
Vinegar S'andards Established.
The Secretary of Agriculture has
adopted, for the guidance of officials
in enforcing the Federal
amended
Food and
definitions and
standards for wine, vinegar, grape vine-
Drug Act,
gar and malt vinegar upon recommen-
dation of the Food Standards Com-
mittee. The text of the revised defini-
tions and standards is as follows:
Wine vinegar (grape vinegar), is the
product made by the alcoholic and sub-
sequent acetous ferfmentations of the
juice of grapes, and contains, in 100
cubic centimeters, not less than four
grams of acetic acid.
Malt vinegar is the product made by
the alcoholic and subsequent acetous
fermentations, without distillation, of
an infusion of barley malt or cereals,
whose starch has been converted by
malt, and contains, in 100 cubic centi-
meters, not less than four grams of
acetic acid.
—_2+.____
Worth Trying.
When the agent for the life insur-
ance company paid Mrs. Stone the
amount of insurance her husband had
carried, he asked her to take out a
policy on her own life.
“T believe I will,” she said, “my hus-
band had such good luck with his.”
—_>---___
To know
yourself.
K A
$3,000,000
GENERAL
NECESSITIES
CORP.
First Mortgage Real Es-
tate Sinking Fund Gold
Bonds at 100 and interest
to Yield
0
6%,
The General Necessities
Corporation, of Detroit,
manufactures the Ab-
sopure Electric Refrig-
erator and engages in
cold storage, refrigera-
tion, and kindred busi-
nesses; supplies 65% of
all the ice used in De-
troit and controls dis-
tribution of distilled
drinking water through-
out the city. Operates
20 ice manufacturing
plants. Earnings for
1925, $1,029,226, or six
times annual interest
charges. Land and
buildings| appraised at
$*,150,000.
what others are, study
A.E.Kusterer& Co.
INVESTMENT BANKERS
anD BROKERS
MicHIGAN TRUST BUILDING.
CITIZENS 4267 BELL MAIN 2435
Henry Smith Floral Co., Inc.
52 Monroe Ave.
GRAND RAPIDS, MICHIGAN
PHONBS: Citizens 65173, Bell Main 173
Ask about our way.
BARLOW BROS. Grand Rapids, Mich.
Business Wants Department
Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous irsertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too smal! to open accounts.
FOR SALE—Stock of an old established
men’s clothing business, to close an es-
tate. Write D. Healy Clark, Adminis-
trator, Caro, Mich. 341
FOR SALE—General store in good
town. Stock and store will invoice at
Good business reason for selling.
Tucker Bros., DeWitt, Mich.
342
$20,000.
going West.
FOR SALE—aAn established business for
ten years in a 100 per cent location. live
Western Michigan city 15,000 population
which is steadily increasing. Stock con-
sists of dry goods, shoes and furnishings.
Store 23x110 with basement, tile floor. five
or ten year lease. Stock at present in-
ventories $10,000, Reason for selling,
owner leaving city. Address No. 334,
c/o Michigan Tradesman. 334
FOR RENT—Store buiiding in a most
desirable location, Muskegon Heights,
Michigan. Can be used for any business.
24x112 with basement. Will give lease
five to ten years. Apply Muskegon
Heights Bazaar Co., Muskegon Heights,
Mich. 335
For Sale—Dry goods and variety stock.
Best location in Michigan. Town 10,000
population. Cash sale, no trade. Inven-
tory about $10,000. Address No. 336, ¢/o
Michigan Tradesman. 336
FOR SALE—A REAL BARGAIN IN
one of the best located general stores in
Northern Wisconsin. Write for full par-
ticulars. Will consider partnership. Pound
Mercantile Co., Pound, Wisconsin. 337
For Sale—Grocery stock and fixtures.
Cream, egg, and poultry business in con-
nection. Corner location.- Store building
just redecorated, inside and out. This
business is located in one of the best
farming districts in Northwestern Ohio.
Stock and fixtures at invoice. A real
proposition for one who wants a busi-
ness. Very good reason for selling. Ad-
dress No. 328, c/o Michigan —
328
FIRE AND BURGLAR PROOF
SAFES
GRAND RAPIDS SAFE CO.
Tradesman Building
Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishngs, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
ARE YOU SELLING OUT?
Will pay highest amount in Cash for
your entire or part of stock and fixtures
of any description. Call or write Jack
Kosofsky, 1235 W. Euclid Ave., North-
way 5695, Detroit, Mich.
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer
Brick is Everlasting
GRANDE BRICK CO,
Grand Rapids.
SAGINAW BRICK Co.,
Sa Ww.
JACKSON-LANSING BRICK
CO., Rives Junction.
FIRE AND
BURGLAR
PROOF
SAFES
Grand Rapids
Safe Co.
Tradesman Building
conan
ii on sige sera
32
Progress in Drive Against Fraudulent
Advertising Claims.
The progress made by the Federal
Trade Commission in checking mis-
representation in advertising is of first
importance to all honest retailers. The
Commission has been conducting’ a
drive for a considerable period against
misleading advertising in the form of
trade names, cuts and slogans.
The last annual report of the Federal
Trade Commission contained details of
cases against many advertisers whose
methods were considered unsatisfac-
tory, misleading or downright dishon-
est. Among those which resulted in
“cease and desist” orders being hand-
ed down against the advertiser were
the following:
Naptha Soap—Prohibited use of the
word “Naptha,” or its equivalent, in
describing soap containing kerosene,
not naptha, or in describing soap con-
taining no naptha when sold to the
public, or in an amount of 1 per cent.
or less by weight.
Fictitious Prices—Prohibited estab-
lishment or representation of any fake
price intended to indicate value or cus-
tomary prices in comparison with the
sale price.
“Free” Offers—Prohibited represen-
tations that any part of a combination
offer is “free’ when the purchaser
must pay for the whole or part of the
combination in order to get the alleged
gift.
English Broadcloth—Prohibited use
of words “English Broadcloth” to de-
scribe garments unless they are made
of broadcloth made in and imported
from England.
Misuse of Trade Names—Prohibited
use of word “wool,” alone or in com-
bination with such words as “nap” (as
‘woolnap”) to describe products con-
taining no wool, unless other words
aptly and conspicuously state that the
product contains no wool whatsoever.
This same principle may be applied to
other lines and terms.
False Representations as to Prices—
Prohibited false representations that
the prices asked for merchandise are
lower than previously asked for like
merchandise. Also prohibited repre-
sentations that commodities offered for
sale at varying prices differ in quality
and make according to the scale of
prices when such is not a fact.
Direct From Factory to You—Pro-
hibited use of this slogan to create an
impression that savings are possible by
MICHIGAN TRADESMAN
eliminating intermediate distributing
agencies, unless merchandise so de-
scribed is actually direct from factory
to the public with actual savings, and
unless the user of such slogan is a
manufacturer.
Silk and Part Silk—‘Silk” must not
be used in any form, way or manner,
to describe a product unless it is made
entirely of silk derived from the cocoon
of the silkworm. Where a fabric is
only partly made of silk, the other
material must be mentioned.
The great body of honest merchants
profits by the efforts of the Federal
Trade Commission in this direction for
the obvious reason that every false
claim or misrepresentation which is
read by the public reduces the pulling
power of all advertising. It is human
to be skeptical of advertising claims
after one has been fooled or disappoint-
ed a few times.
———_>++—____
Cuban Pineapples.
The following statement regarding
the pineapple season of the island of
Cuba is taken from the Havana office
of the Bureau of Foreign and Domestic
Commerce:
The pineapple season has just come
to a close and because of the low price
being offered in the United States for
the Cuban product and because of the
interruptions from the railroad strike,
exportation decreased noticeably from
that of the preceding season. From
the producing section served by the
United Railways of Havana, it is re-
ported that total exportations amount-
ed to 2,486 cars, nearly 200 less than
during the preceding season.
>>>
Common Business Errors.
1. Neglecting to get receipts when
bills are paid in cash.
2. Neglecting to keep receipts
where they can be located.
3. Neglecting to check up items in
current bills.
4. Inability to keep check book
balanced.
5. Too easy optimism in starting
credit accounts.
6. Carelessness in handling of valu-
able business papers.
7. Signing documents without first
knowing their contents:
8. Tendency to estabiish living ex-
penses which would exceed income
and eat into savings.
9. Tendency to invest money on
dangerous hearsay, without proper
knowledge of facts.
—_——
The end doesn’t justify meanness.
Don’t Say Bread
— Say
HOLSUM
August 4, 1926
You Can Call
Battle Creek
by
Long Distance
for 35c
from
GRAND RAPIDS
AFTER 8:30 P. M.
Here are the rates:
DAY
4:30 A. M. to 8:30 P. M.
"Anyone all... 45¢
‘Particular Person” call ____ 65ce
NIGHT
AFTER 8:30 P. M.
“Anyone «all... 35¢
‘Particular Person” call ____ 65e
“Anyone” call means that central
needs only to get any person who
answers at a given number—while
a “Particular Person” call means
that central will have to locate a
particular person at the number
given. This takes more time and
therefore costs more.
“Anyone” calls save money.
MICHIGAN BELL TELEPHONE
COMPANY
One System One Policy Universal Service
estab
we Mapes
Sd The
Follow the Arrows
—the Safety way—
to the Fair Grounds
Detroi Sie
Reduced Rates On Sei. aa
STRENGTH ECONOMY
THE MILL MUTUALS
AGENCY
Representing the
MICHIGAN MILLERS MUTUAL
FIRE INSURANCE COMPANY
AND ASSOCIATED COMPANIES
Lansing Michigan
Combined Assets of Group
$33,389,609.28
20% to 40% Savings Made Since Organization
FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile— Plate Glass
BEECH-NUT
PEANUT BUTTER
Sales of Beech-Nut Peanut Butter always
respond to your selling and advertising
efforts. Preferred by discriminating people
everywhere.
Counter and window displays will stimu-
late the turnover on this nationally ad-
vertised product. Write for our attractive
display material.
BEECH-NUT PACKING COMPANY
‘*Foods and Confections of Finest Flavor’’
CANAJOHARIE NEW YORK
Which Would You Rather Sell?
OR
>| ONE MATCH
¢ | TWO MATCHES
.
BB) Toraateracee -
SS) BECO CS
[
~ nn
Diamond Matches )
eee ed phair tos
Rbibearp aie Sear rent ee
ESTA Pre es Perna pte
ie
atety
Say to your customers: “Here are two boxes of the
new, perfected Diamond Match for thirteen cents
—the best match and the safest match to take into
your home. They are better value than ordinary
matches at five or six cents per box.”
Your percentage of profit on Diamond Matches is
larger than on ordinary matches, and your total
profit on Diamond Matches—two boxes for thir-
teen cents—is much larger than on one box of
ordinary matches at five or six cents.
And you will sell two boxes almost every time.
You may as well increase your match sales. And you
may as well make this extra profit on your match
sales.
THE DIAMOND MATCH COMPANY
ith the Price
Established
through the manufacturers’ advertising--
your selling cost is less and profits
more. Your customers recognize
that the price is right when it is
plainly shown on the label and in
the advertising as it is in
KG
Baking
Powder
Same Price
25 ounces for 25c
for over 35 years
You save time and selling expense
in featuring such brands as K C.
Besides your profits are protected.
Millions of Ponnns Used
by Our Government