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Forty-fourth Year GRAND RAPIDS, WEDNESDAY, OCTOBER 6, 1926

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The Oath of the Athenian eanh

 

E will never bring disgrace to this,

our city, by any act of dishonesty
or cowardice, nor ever desert our suffer
ing comrades in the ranks. We will fight
for the ideals and sacred things of the
city, both alone and with many. We
will revere and obey the city’s laws and
do our best to incite a like respect and
reverence in those above us who are
prone to annul or to set them at naught.
We will strive unceasingly to quicken
the public’s sense of civic duty. Thus, in
all these ways, we will transmit this city
not only not less, but greater, better and
more beautiful than it was transmitted
to us.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Parowax

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HIS IS PAROWAX SEASON — the time of year when Parowax sales run the |
largest. For the housewives of the Middle West know that nothing else protects tf
their preserves from mold and fermentation like an air tight seal of Parowax.

This year, the sale of Parowax is larger than ever before. Each year there is an in-
crease in the number of women who use this modern way of preventing their
preserves from spoiling.

 

 

The dealer who sells Parowax profits by this demand. Keep the Parowax packages
out on your counter, so that your customers will know that you handle it.

Standard Oil Company

[Indiana]

PELL EELS ELSE EE ES EST ET FEET EESTI STEELE TSE LITE ESTE LETTE EL EEE ETT EEE LEE E ET ELE EEE LEE ELE IEF SALE ELE ELE LEE ELLY SLES

 

  

 

 

 

  
 

 

 
  

 

 

 

 

ADESMAN

 
 

 

 

Forty-fourth Year

GRAND RAPIDS, WEDNESDAY, OCTOBER 6, 1926

Number 2246

 

MICHIGAN TRADESMAN
(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Published Weekly By
TRADESMAN COMPANY
Grand Rapids
B. A. STOWS, Editor.

Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not paid in
advance,

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
{issues a month or more oid, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.

THE REAL COOLIDGE.

President Coolidge’s interview with
Mr. Bruce Barton, carried by the Asso-
ciated Press, has qualities that may win
it an enduring memory in the lives of
his countrymen.

Technically, it is an excellent piece
of reporting. One can almost hear
the President use such homely New
Englandisms as “hired it done” and
“come on the town.” Also it has the
quality of easy speech which charac-
terizes the President, the tradition to
the contrary, in his talks with the
newspaper men a tthe White House.

But beyond these details the inter-
view is significant because it has the
strength that lies in simplicity. Its
gospel is that kind of Americanism
toward which all of us instinctively
reach back. Work hard, live within
your income, honor your father and
mother, respect womanhood, go to
school, bring up a family and revere
the Lord thy God. Simple precepts,
familiar Nothing new in
them. No smartness of phrase or
self-conscious epigram.

sayings.

Yet they have impressiveness. They
take it not from the fact that they are
spoken by the President of the United
States, but because of their utter sin-
cerity. One knows that this quiet
man has lived every line of his gos-
pel. There is instant conviction that
he believes it, not as an abstract gen-
erality, but as something proven to
himself by actual experience.

The “intellectuals”? may satirize it.
They may see it as something almost
amusing in its unsophistication. Yet
to the great majority of our people, in
these days of changing standards, it
will come as a new inspiration to faith
in the old moralities. It records again
the plain doctrine of Franklin and
Lincoln.

The “Coolidge myth” is a phrase
that political foes have coined in
derision. The Barton interview comes
nearer to explainng the reality of the
“myth” than anything that has been

written of it before. It confirms the
justice of America’s intuitive belief
in the character of Calvin Coolidge.

DRY GOODS CONDITIONS.

A spell of unduly cold weather over
a large portion of the country during
the past fortnight has had the effect
of hurrying Fall purchases on the part
of consumers. Many retailers were
taken unawares by the rush and have
been and are trying to get the goods
for which customers have been clamor-
ing. This has: not in all. stances
been as easy to do as used to be the
case, because producers have been get-
ting the habit of restricting output to
orders in hand, and sudden spurts
of activity found them with limited
amounts of goods in stock. In the
textiles, with the exception of certain
cotton goods, this is especially the
case, and it applies to the merchandise
in all its forms from the fabric to the
finished apparel. As scarcity means a
premuim, buyers have had to pay ad-
vances on some of their purchases.
Still the business prospects are suf-
ficiently roseate to justify this, all fac-
tors agreeing that the outlook is much
better than it has been at this period
In this city and here-
abouts retail business during the past

for some years.

week has continued to be quite brisk,
the stores of all kinds being well
patronized. Sales in September were
well above those of a year ago, and
all the indications point to further
gains during the present month. The
primary markets and distributing chan-
nels report similar conditions, and their
preparations for the next Spring are
on a scale which shows their confi-
dence in a continuance of prosperity
in merchandising for the first quarter
of 1927. Nothing that may occur to
cloud the prospects has as yet appear-
ed. Optimism is shown even with re-
gard to the Winter resort season, de-
spite the recent Florida disaster, as is
apparent from the provisions being
made for it by milliners, garments man-
ufacturers and other purveyors of fine
raiment.

COTTON CROP ESTIMATES.

Last week the break in cotton quo-
tations, due to the latest official esti-
mate of the crop, was even more pro-
nounced than it was just after the
report was issued. The decline was
stayed and prices pushed up some-
what on Wednesday because of the
prevalence of the storm in the South-
west. The high estimate of the crop
has stirred up a lot of dissent, espec-
cially in Texas, which is put down as
contributing so materially to the to-
tal. Representations from that State
were so urgent that Secretary Jardine
of the Department of Agriculture de-
cided on having a rechecking of the

figures as published. Thus far those
who are insisting that the official crop
estimate is too large have based most
of their argument on the comparative
lowness of the cotton ginned to date.
This, however, is ascribed to the late-
ness of the crop. Unofficial estimates
issued during the week were much
higher than the official one. The fall
in cotton quotations continues to in-
fluence the market for cotton goods,
buyers reducing their offers to corre-
spond to the decline in the raw mate-
rial and sellers refusing to give way
to the extent desired. As it is, how-
ever, gray goods sold at a decline even
for spot lots, and there was a very
perceptible check to the buying. No
impression has been made on printed
and colored goods, especially percales
and ginghams, which continue to move
well at the recently established figures.
In knit goods the situation remains
about as it was. Heavy-weight under-
wear is still in demand at the former
prices. In lightweights buyers . are

asking concessions in price, which
some of the manufacturers are not
yet prepared to grant. ;

 

BUSINESS FAILURES.

September is the month in which
the smallest number of business fail-
ures is reported, and last month was no
exception to the rule. If the usual
course is followed this year there ought
to be increases in number of failures
each month up to and including Jan-
uary next.
the failures last month were 156 few-
er; but the liabilities involved were
$1,860,157 more. The actual figures
were 1,437 and 1,593 failures for Sep-
tember and August, respectively, with
corresponding liabilities of $29,989,817
and $28,129,660. In September, 1925,
the number of failures was 28 less than
last month, with liabilities about $700,-
000 greater. Thus far each quarter
this year has shown fewer failures
than the corresponding one a year ago,
but considerably in excess of those in
1924. The amount of liabilities in-
volved in the quarter ended with Sep-
tember this year, however, is the

As compared with August,

smallest for any similar period since
1920, when the great slump came. But
the failures, both as to numbers and
liabilities, appear greater than is called
for by the prosperous considitions gen-
erally prevailing. It would seem evi-
dent that there is room for improve-
ment in this regard, more particularly
when the cautious method of buying
is taken into account and the supposed-
ly keener scrutiny of credits. Data
are not yet available to show what
proportion of the failures is due to
lack of adequate capital and what to
ineptitude of the insolvents. But the
human element will doubtless be found
to remain as one of the great factors.

 

NO MORE GOOD COOKING?

As if the world did not have enough
to worry about, one of the famous
gourmets of France, Paul Descamps,
announces that the quality of the
cooking in his country is on the de-
cline. It is no longer possible, he says,
to find in village inns the dishes that
would once have turned a banker who
got rich foreclosing mortgages held
by widows into a sentimental poet.

If this terrible news is true, we are
witnessing the passing of a religion
which not even the revolutions in
France have ever threatened—a reli-
gion with rites and ceremonies as
solemn and awe-inspiring as ever came
out of the mind of man, as any one
who has ever watched the preparation
of a real French sauce can testify; a
religion, withal, that has never harm-
ed any one, but has made for good
feeling among all who have fallen un-
der its influence. If the French did
not originate the saying that cooking
and music are the only two pure arts,
they should have; it must have been
born under the influence of a dinner
concocted by a cordon bleu, a fat cor-
don bleu, with a round, red face. More
and more we all tend to make eating
a. business, a mere stoking of boilers,
and not a ceremony with spiritual
significance. It is one of the saddest
tendencies of an age enamored of the
graceless god it calls efficiency.

And that France should fall in with
the rest of us! It is almost more than
we can bear.

 

Mr. Tunney is unable to accept a
New York invitation, he says, because
he has an engagement to address the
Boy and Girl Scouts in the Phila-
delphia amphitheater where he “licked”
Mr. Dempsey. How times have
changed! Only a few years ago a
prize fighter was something that could
hardly be mentioned in the home
circle. He led a hole-and-corner ex-
istence, holding his fights in lonely
lofts and dodging the police. Yet
here he is, invited to address two of
our most preciously moralistic organ-
izations of juveniles. The war made
the big change in the country’s atti-
tude toward pugilism. Now it is cap-
ped by the emergence of a good-look-
ing and thoroughly respectable soldier
boy as heavyweight champion of the
world. Mr. Tunney has none of the
tough recklessness which our puritans
associate with prize-fighting because
they still connect it with the vivid
personality of John L. Suli'van. Mr.
Tunney may go on further tu address
ministerial convocations. Yet he might
well be careful. Once he
known as a sort of uplifter, he will find
the real fight world looking upon him
somewhat as he himself looked upon
the non-combatant welfare workers. in
France. The “killer” is the popular
type of heavy-weight champion.

becomes

  

 

 

2

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Oct. 28—We have to-day
received the schedules, order of reference
and adjudication in the matter of Irene
L. Townley, Bankrupt No. 3006. The
matter has been referred to Charles B.
Blair as referee in bankruptcy. The
bankrupt is a resident of Grand Rapids,
and her occupation is that of a milliner.
The schedules show assets of $1,646.23.
with liabilities of $4,227.98. The first
meeting of creditors will be called
promptly and note of the same made
herein. The list of creditors of said
bankrupt as as follows:

Ascher @o., Chicago 2.2) os $ 31.75
Crooks Bros. Co., Quimey, Ill. ~_ 81.25
Dubois Munn Co., Grand Rapids 1,478.58
B. 216k, OChicapp:. 41.
Siaee Gros., Chicago

  

Grubb & Cook, Inc., Chicago 50
Hart & Co., Cleveland _... 244.56
M. Herman & Co., Milwaukee __ 296.93
1. AV. dames Co., Toledo 23 7 69.75
C. Tt. Pidgeon, Fort Wayne —-_ 82.80
Pike Richmond, Cleveland ________ 76.43
Bee Gros., Cleveland... 39.3
Scott Boer Co., Grand Rapids ___- 137.00

Kent State Bank, Grand Rapids __ 560.00
J. J. Otterbein, Grand Rapids __
Grinnel-Row Co., Grand Rapids __ 80.28

On this day also was held the adjourn-
ed first meeting of creditors in the mat-
ter of Thompsonville Bank, E. M, Dixon
& Co., Wood Dish Co. and Edmund M.
Dixon, Lena Herren and Jessie Dixon,
Bankrupts No. 2963. The bankrupts were
present in person and represented by
attorney M. G. Paul. Jessie Dixon was
represented personally by Wicks, Fuller
& Starr. The petitioning creditors and
receiver in bankruptcy, as well as cred-
itors generally, were represented by Cor-
win, Norcross & Cook and Irving E.
Smith, attorneys. J. W. Patchin, W. H.
Yeared and Frank Welton were present
for creditors. Lena Herren was sworn
and examined before a reporter, the tes-
timony to be transcribed and filed. The
first meeting of creditors then adjourned
without date.

Oct, 1. We have to-day received the
schedules, order of reference and adjudi-
cation in the matter of N. Robert Ander-
son, Bankrupt No. 3007. The matter has
been referred to Charles B. Blair as ref-
eree in bankruptcy, and his occupation
is that of a baker. The schedules show
assets of $2,091, of which $341 is claimed
as exempt, with liabilities of $5,219.33.
The bankrupt is a resident of Muskegon,
The first meeting of creditors will be
called promptly and note of the same
made herein, and the following is the
list of creditors of said bankrupt.

Tom Karahalios, Muskegon 92,000.00

Buchanan Garage, Muskegon ____ 500.00
Becker Paper Co.. Fort Wayne 61.25

Anderson Packing Co., Muskegon 247.69
Biatz Brewing Co., Milwaukee __ 7.00

Buchanan Garage, Muskegon — 162.28
Badger Gummed Tape Co., Racine,
oe 43.75
Calumet Baking Powder Co.,
CAPO 19.00
Coca Cola Bottling Co., Muskegon 12.80
Drinan Roach Coal Co., Muskegon 18.85
Freeman Dairy Co., Muskegon ____ 70.00
ix. BH. Forhman, Chicago 36.10
Fleischmann Yeast Co., New York 43.72
E. B. Gallagher & Co,. Grand Rap. 87.00

Henderson Milling Co., Grand Rap. 183.74

Joe Lowe & Co., Chicarp = 38.80
C, W. Mills Paper Co., Grand Rap. 20.60
Morris Packing Co., Chicago ____ 50.00
Peoples Milling Co., Muskegon __ 126.90
Rumford Baking Powder Co., Chi-

Sati oe a ee 10.00
RSeid, Murdoch & Co., Chicago __ 68.10
Schueller & Co., Chicago ________ 40.85

Frank Barnett, Muskegon Heights 225.00

ewitt & Co, Muskeron = 76.24
W. & W. Motor Supply Co., Mus-
kegon 78.80

Menasha “Paper Ce. “Memasha,
Was ee 149.16

L. E. Schnorbach, Muskegon ____ 20.00
Swanson Bros., Muskegon ______ ale 4.75
Hoyland, Limle Co., Chicago ____ 99.00
North American Pub. Co., Chicago 49.00

Muskegon Glass Co., Muskegon __ 7.41
Muskegon Candy Co., Muskegon 8.00
Hall Bloomquist Elec. Co., Mus-

kegon Heights Se IG, 10.64
Joseph Ernewein, Muskegon ______ 12.50
Wolfis Bros., Muskeron 90 80.00
Gustave Meeske, Muskegon ________ 60.60

Sept. 30. On this day was held the

first meeting of creditors in the matter
of Rex-Robinson Furniture Co., Bank-
rupt No. 2993. The corporation was pres-
ent by Frank Van Maldegem, secretary
and represented by Thomas J. Whinery,
attorney. Creditors were present in per-
son and represented by Dorr Kuizema,
attorney. Claims were proved and al-
lowed. C. W. Moore was elected trustee,
and his bond placed by the referee at
$2,000. Frank Van Maldegem was sworn
and examined, without a reporter. The

bet meeting then adjourned without
date.
On this day also was held the first

meeting of creditors in the matter of
Twin City Wet Wash Laundry Co., etc.,
Bankrupt No. 2989. The bankrupts were
present in person and represented by J.

MICHIGAN TRADESMAN

W. Riford, attorney for the bankrupts.
No creditors were present or represented.
Claims were proved and allowed. The
bankrupts were sworn and examined
without a reporter. H. S. Whitney was
named trustee, and his bond placed at
$200. The Trustee is a resident of Ben-
ton Harbor. The first meeting then ad-
journed without date.

Oct. 2. On this day was held the first
meeting of creditors in the matter of
Walter S. Farrant, Bankrupt No. 2998.
The bankrupt was present in person and
represented by attorney Geo. B. King-

ston. No creditors were present or rep-
resented. No trustee was named at
present. Claims were proved, but not

considered at this meeting. The bank-
rupt was sworn and examined, without
a reporter. The first meeting then ad-
journed to Oct. 9 for further examina-
tion of the bankrupt and the appoint-
ment of a trustee if the creditors desire
Such examination and appointment.

On this day also was held the show
cause on the offer of compromise made
by Rhino Tire Store in the matter of Sol
H. Kahn, doing business as Right Clothes
Shop, Bankrupt No. 2740. The trustee
was present in person and represented
by Wicks, Fuller & Starr. Paul EB. Cho-
lette was present in person. The com-
promise offer of $4.250 was ratified and
confirmed and the trustee directed to
complete the same. The meeting then
adjourned without date.

Oct. 4. On this day was held the first
meeting of creditors in the matter of
Kent Building Co., formerly H. H. Al-
brecht & Co., Bankrupt No. 2987. The
bankrupt corporation was present by H.
H. Albrecht and E. Gay, its vice-presi-
dent and Secretary respectively. The
bankrupt corporation Was represented by
attorneys Diley, Souter & Dilley. Claims
were proved and allowed. The vice-
president of the corporation was sworn
and examined by Mr. Bryant, of Knap-
pen, Uhl & Bryant, attorneys for the
petitioning creditors. fiarry Stiles, one
of the officers of one of the petitioning
creditors was present. Minor Dutcher
Was named trustee, and his bond placed
at $100. The first meeting then ad-
journed without date.

—~+2>.__

Old Times Compared With New.

It is always interesting to compare
the old times with the new. This is a
favorite way wholesale grocers have
of showing their salesmen that old
methods of salesmanship will not do
for the new times, and further, that
the grocery business is undergoing
constant change. This subject is dis-
cussed by a wholesaler as follows:

“Not so many years ago every retail
grocer had a want book hanging on a
nail behind the counter. When a sales-
man came in he took down his want
book and calle off a list of fifteen or
twenty items which the salesman put
down after saying, ‘Thank you, Bill,
will see you again in two weeks,’ mov-
ed on to the next retailer. The sales-
man probably carried a lead pencil,
a block of order blanks, and a small
price book which he carried in his
outside coat pocket. That is all he
carried on his trip except a small hand
bag containing perhaps one shirt, two
pairs of socks and six handkerchiefs.

“To-day it is different. Many re-
tailers have no want book. They greet
salesmen like this, ‘Well, Jim, there is
not a thing I need this trip. Maybe
we can scrape up something for you
next trip.’

“The salesman has also undergone
a change. He carries samples. He
answers the retailers’ salutation with
a smile and says:

““T have carried some samples all
the way over her to show you, and if
you will cast your eye over this lay-
out, you will probably find something
that looks good to you.’

“In the meanwhile he is busy pull-
ing out samples of various articles and
putting them on the counter in front
of the merchant, talking about first
this item and then that item. The

 

 

merchant picks up a sample and shows
an interest. The salesman gets busy
and sells him and then takes out a
few more items. The salesman has to
work for everything he gets now-
adays. There is a big difference be-
tween the old system and the new
system. The traveling man who tries
to make a go vy following the old
time method doesn’t last longer than a
snowball in a hot place. You must
carry samples, you must show them,
and you must refuse to be discouraged
and you must dig.”
—_—__» 2.
Hard To Differentiate.

Professor (after hour’s dissertation
on Egyptian archeology)—‘Does any-
one care to ask any questions?”

Voice in back of room—‘“Just one
question, professor. In your opinion,
what is clam digging—fishing or agri-
culture?”

—_+-+>—____

Homes are now recognized as much
better places for orphaned or deserted
children than institutions, but it is not
always possible to find homes. This 's
especially apt to be true for older boys.
From time immemorial parents have
desired sons, but this rule does not
hold for adopted children. People
seem to think that boys are more diffi-
cult to bring up than girls, and when
the incentive of having the family
name carried on by a male heir is
wanting ,the choice is likely to fall
on a girl. The result is a condition
which gives the foundling homes a
good deal of trouble. For the re-
assurance of possible foster parents,
some figures have been published in a
report entitled “How Foster Children
Turn Out.” Almost half of the per-
sons referred to in this report had been
boys. The standard set up for judging
them was that of being law abiding,
managing their own affairs with good
sense and living in accordance with
good moral standards of their com-
munity. Judged by this test, almost
four out of five of these foster chil-
dren had turned out well. Children
brought up by their own parents
would hardly show a better record
than this. It ought to do something
to dispel the reluctance to take boys
for adoption.

October 6, 1926

 

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These bonds are secured
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INDUSTRIAL
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ASSOCIATED WITH
INDUSTRIAL BANK

Y

GRAND
RAPIDS

MICH-
IGAN

 

 

 

 

FIRE AND
BURGLAR
PROOF

SAFES

Grand Rapids
Safe Co. -

Tradesman Building

 

 

 

 

 

 

originating and

October 1, 1926.

 

 

 

ANNOUNCING

The formation of a corporation to conduct
a General Investment Bond Business,

participating in

conservative bond investments.

Epwarp C. Swanson Co.

Grand Rapids Trust Building
GRAND RAPIDS, MICHIGAN

OFFICERS AND DIRECTORS
EDWARD C. SWANSON, President and Treasurer
JOHN F. CHARLES, Vice-President
H. B. BARNES, Secretary
H. J. WARD, Ward Bros.

BRINTON F. HALL, President, Belding-Hall Co.

 

 

 

 

October 6, 1926

MICHIGAN TRADESMAN

 

Procrastination Proves Ruin For Many
Salesmen.

A salesmanager sermonizes as fol-
lows on the evils of procrastination:

“Procrastination has undoubtedly
blasted more hopes, been the stum-
bling block of more young salesmen;
been the downfall of more seasoned
salesmen; as well as one of the chief
causes the unhappiness of the world
over, than any other one thing.

“Some may say inefficiency is re-
sponsible for more failures among
salesmen, but not so. Give me the
man who has the will to do and the
nerve to do it, and he will find the way
regardless of his inefficiencies.

“One man admitted to me to-day,
that he had had so many other things
to do that he hadn't taken the time to
sell shoe polish; another that so much
was sold on the drive several months
ago, that there was no room left on
his territory for more, and then there
are other salesmen that haven't said
nothing, just didn’t sell it.

“Neither of the reasons given above
are right. We have requested you to
put this deal ahead of all others, and
that knocks the time story into a
cocked hat.

“We remember very distinctly that
the drive several months ago was not
the howling success that we had ex-
pected, and even though it were, there
was a lot of merchants we didn’t sell
then, and some of them only purchas-
ed 30 to 60 days’ supply, so there is
some business to be had.

“Time and tide wait for no man.
Take out your watch and listen to it
tick. Think, man, think. With every
tick of that watch time is rushing
madly on and you are drawing nearer
eternity, and your opportunity is pass-
ing.

“Truly, procrastination is the thief
of time. There is a little devil knock-
ing at your door right now, saying:
‘Heed not. You have other things to
do of more importance and this job
will wait.’ Are you listening to him?
Will you be pulled down, down to the
very bottomless depths of despair with
that great mass of people that have
no hope other than existence? Or,
will you be one of the few that are
known as doers of things worth while?
This is my battle; it is your battle.
It is up to you. To-morrow wont do.
There is no to-morrow, so push that
big devil out of the way and do the
thing to-day, that should be done and
the future will take care of itself.”

——_2 2 2
The Wise Mule and the Foolish Ox.

Down in Virginia, a farmer had an
ox and a mule that he hitched together
to a plow. One night, after several
days of continuous plowing, and after
the ox and the mule had been stabled
and provendered for the night, the ox
said to the mule:

“We've been working pretty hard;
let's play off sick to-morrow and _ lie
here in stalls all day.”

“You can if you want to,” returned
the mule, “but Vl go to work.”

So the next morning when the farm-
er came out the ox pretended that he
was sick. The farmer bedded him
down with clean straw, gave him fresh

hay, a bucket of oats and bran mixed,
left him for the day and went out with
the mule to plow.

All that day the ox lay in his stall,
chewed his cud and nodded, slowly
blinked his eyes, and gently swished
his tail.

That night when the mule came in,
the ox asked him how they got along
plowing alone all day.

“Well,” said the mule, “it was hard
and we didn’t get much done, and—”’

“Did the old man have anything to
say about me?” asked the ox.

“No,” replied the mule.

“Well——then,” went on the ox, “I
believe U'll play off again to-morrow;
it was certainly fine lying here all day
and resting.”

“That's up to you,” said the mule,
“but I'll go out to plow.”

So the next day the ox played off
again, was bedded down with clean
straw, provendered with hay, bran and
oats, and lay all day nodding, blinking,
chewing his cud and gently swishing
his tail.

When the mule came in at night, the
ox asked how they made out.

“About the same as yesterday,” re-
plied the mule coldly.

“Did the old man have anything to
Say to you about me?” again enquired
the ox.

“No,” replied the mule, “not to me,
but he did have a long talk with the
butcher on the way home.”

——_+-+___

Pick Your Customers Carefully.

A wholesale grocer gives his sales-
men the following statistics on the
failures of retail grocers and the reas-
ons therefor:

“The following impressive statistics
recently came to our attention. We
are passing them on to you for the
reason that a study of them should
quicken your sense of discrimination,
and make you keener in your search
for good customers,

“According to a survey made in
1925, there are 400,000 retail grocers
in the United States, which means one
retailer for every sixty-one average
size families. he indicates
that there were 17,452 failures among
retail grocers last year, divided as
follows:

7,006 failures due to incompetence.
1,062 failures due to inexperience.
6,912 failures due to lack of capital.

292 failures due to unwise credits.

148 failures due to extravagance.

236 failures due to neglect.

250 failures due to competition.

report

56 failures due to speculation.

830 failures due to speculation.

830 failures due to fraud.

“You should, therefore, become very
apt in picking your customers. There
are plenty of good ones everywhere.
The necessary thing now is develop-
ment of ability on your part to search
them out, and line them up. Incom-
petence, inexperience and lack of cap-
ital drove 15,640 merchants out of busi-
ness last year. As many, or more,
will go out for the same reasons dur-
ing 1926. Time and means spent on
them now will be a total loss a little
later. Build for permanency, hand-
pick your customers,”

It has helped more dealers

than any other coffee

 

The biggest advertising campaign ever put behind any coffee

(eovesd whore then
the best

seme

  

Giant posters every month
in 1,900 cities and towns
from coast to coast.

Big space advertisements
in newspapers in leading
cities throughout the
country.

Double-page spreads and full pages
in color every month in Saturday
Eve. Post, Ladies’ Howe Journal,
Woman's Home Companion, Good
Housekeeping and Holland's

 

 

 

 

What part of your business are competitors trying hardest to take away?
Probably coffee.

Every progressive merchant is working to build coffee trade. All over the
United States, merchants are finding that there is one coffee which steadily
brings in new business.

It is backed by the largest advertising campaign ever put behind any
coffee. And this campaign offers you a special opportunity right now!

Merchants everywhere are talking about the deuble-page color spread
advertising Maxwell House Coffee which recently appeared in the Saturday
Evening Post. There’s another one coming November 13. And these spreads
are only part of the powerful fall campaign!

Your customers are reading this advertising. Put Maxwell House in your
windows and on your counters. You will find that Maxwell House brings new
faces to your counters.

Cheek-Neal Coffee Company, Nashville, Houston, Jacksonville, Richmond,
New York, Los Angeles.

MAXweELL House CorFeEE
Topay —Americas largest selling high grade coffee

“Good to the last drop”

 

 

WoRDEN GROCER COMPANY
THE PROMPT SHIPPERS

 

You Safely Can Recommend

Canned Peas

Cheaper because they are Better

FOR SALE BY THE COMMUNITY GROCER IN YOUR NEIGHBORHOOD

 

They’re Quality at a Price

 

WORDEN (GROCER COMPANY

Wholesalers for Fifty-seven Years
Ottawa at Weston - Grand Rapids

The Michigan Trust Company Receiver

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Lowell—H. L. Shuter is closing out
his stock of boots and shoes at special
sale.

Detroit—The Hemeter Cigar Co.,
1815 Ford building, has decreased its
capital stock from $1,000,000 to $500,-
000.

Climax—Eugene Wells has purchas-
ed the Scramlin store building and has
opened an automobile accessories, etc.,
store.

Reese—R. J. Kern has taken over
the stock of the Reese Mercantile Co.
and will continue the business under
the style of Pete’s Store.

Grand Rapids—Charles D. Miller
has mortgaged his grocery stock and
meat market at 643 Stocking avenue
to C. R. Badman for $1,164.

Marcellus—E. §. Conklin, owner of
the Marcellus Milling Co. plant, has
leased it to W. L. Harvey, recently of
Allegan, who has taken possession.

Lakeview—Henry Wickerink, of Al-
len & Wickerink, dealers in general
merchandise at Altona, died suddenly
at his home, Oct. 5. He is 57 years
old.

Howard City—Ward Gibbs has sold
his coal and wood stock to Albert
O’Donald, who will consolidate it with
his grain, wool, lumber and fuel busi-
ness.

Climax—Henry & Fred Lanko, of
Kalamazoo, have purchased the plant
of The Climax Milling Co. and will
continue the business under the same
style.

Ann Arbor—Charels S. Millen, deal-
er in dry goods, cloaks, etc., for the
past 60 years, died suddenly, Oct. 5,
as he was preparing to leave his home
for his place of business.

Detroit — The Dickhour-Mooney
Drug Co., 12100 Grand River avenue,
has been incorporated with an author-
ized capital stcok of $50,000, $7,980 of
which has been subscribed and paid
in in property.

Detroit—The Thunder Bay Lime-
stone Co., 2214 First National Bank
building, has been incorporated with
an authorized capital stock of $50,000,
$1,000 of which has been subscribed
and paid in in cash.

Jackson—The Nash-Vickers Co., 526
East Michigan street, has been in-
corporated to deal in autos, trucks,
etc., with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in in cash.

Detroit — Jeffery-Hartshorn, Ltd.,
4319 West Euclid avenue, has been in-
corporated to conduct a general furni-
ture business, with an authorized cap-
ital stock of $13,000, all of which has
been subscribed and paid in in cash.

Grand Rapids—The Galewood Out-
fitting Co., 1112 Burton avenue, S. W.,
has been incorporated to deal in house-
hold goods, house furnishings, etc.,
with an authorized capital stock of
$20,000 common and $30,000 prefer-
red, of which amount $16,000 has been
subscribed and paid in in cash.

Saugatuck—Bert Mead, who has
conducted a dry goods store here for
the past nine years, has sold his stock
and store fixtures to Miss Edith
Brown, who has taken possession. Mr.
Mead will engage in the dry goods

 

MICHIGAN TRADESMAN

business in Holland, forming a co-
partnership with James Westrate, of
Allegan.

Flint—The Cooper Engineering Co.,
Second avenue and North Saginaw
street, has been incorporated to deal
in autos, auto parts, etc., with an au-
thorized capital stock of $50,000 pre-
ferred and 10,000 shares at $10 per
share, of which amount 100 shares has
subscribed and $1,000 paid in
in cash.

Grand Rapids—The Wolverine Vul-
canizers Supplies, Inc., 1-3 Ionia
avenue, S. W., has been incorporated
to deal at wholesale and retail in vul-
canizers and garage supplies with an
authorized capital stock of $50,000, of
which amount $6,750 has been sub-
scribed and paid in, $1,750 in cash and
$5,010 in property.

Ishpeming—The Ishpeming Co-Op-
erative Society will suspend business,
it is announced by its manager, James
Rowe, who has requested Judge R. C.
Flannigan to appoint a receiver. It
is believed the society will be able to
meet all of its indebtedness without
calling upon the shareholders for as-
sessments. The store building, a two
story structure, has considerable value
as has the stock of goods.

Allegan—Weldon Smith, the well-
known baker of this city, was last
week elected president of the Allegan
Commercial Club. Mr. Smith filled
this office several years ago and made
a splendid record. Now he has out-
lined a program of activities that will
be sure to aid the city commercially.
All that is needed to accomplish this
is the hearty co-operation of the Club,
and this he has by 100 per cent.

Ishpeming—James Rowe, former
manager of the Ishpeming Co-Opera-
tive Society, and George Ball, a for-
mer employe, have formed a partner-
ship and engaged in the grocery and
meat business, in the Quayle build-
ing, under the style of Rowe & Ball.

Grand Rapids—Besteman & De-
Meester, wholesale produce dealers at
40 Ottawa avenue, are erecting a one-
story and basement brick building on
Ellsworth avenue and will remove to
the new location about Jan. 1.

been

 

Manufacturing Matters.

Hastings — The Viking Automatic
Sprinkler Co. has decreased its capital
stock from $25,000 to $12,000.

Negaunee—The Eisendrath Glove
Co., of Chicago, will scon open a
branch plant here. occupying the Sund-
berg block.

Detroit—The Wavenlock Co., 3009
West Fort street, manufacturer of
toilet goods, has increased its capital
stock from $50,000 to $100,000.

Detroit—The Michigan Testing Lab-
oratories, Inc., 12100 Grand River
avenue, has been incorporated with an
authorized capital stock of $50,000,
$1,000 of which has been subscribed
and paid in in property.

Rochester—The Rochester Paper
Co. has been incorporated to manu-
facture special papers, with an author-
ized capital stock of $100,000, of which
amount $93,000 has been subscribed
and $30,500 paid in in cash.

Escanaba—The Kirstin Manufactur-

ing Co., 803 Ludington street, has been
incorporated to manufacure and deal
in automotive parts and do general
manufacuring, with an authorized cap-
ital stock of $25,000 preferred and 12,-
600 shares at $1 per share, of which
amount $25,000 and 750 shares has
been subscribed and $5,000 paid in
in cash.

Owosso—The Field Body plant, now
owned and operated by the Grand
Rapids Body Co., will be the scene of
a great increase of business activity
within the next month if predictions
of officials of the company for a busy
fall and winter season do not mis-
carry. The plant is now being re-
modelled and will soon be ready for
the extensive projects planned for it
this winter. The first delivery of an
order of twenty-one passenger bus
bodies was made this week.

Muskegon—A total employment of
1,550, the largest payroll in the his-
tory of the company, is reported by
the officials of the Campbell, Wyant
& Cannon Foundry Co. The number
at the same time last year amounted
to 1,350. This number has been main-
tained all through the summer season
and was swelled to its present figure
at the beginning of the fall season.
Company officials say there has been
no let up in the volume of business and
expect a continued steady demand for
the remainder of the year.

——_>+2>—___
X-Ray Treatment to Develop Chicks
Rapidly.

Chickens that go home to roost do
not get as much sleep as they did be-
fore ultra-violet rays became a fad in
poultry raising circles here. Young
chix have been made to grow twice
as fast by the use of electricity, says
Prof. Borlase Matthews, a poultry ex-
pert. Experiments have proved, he
says, that young birds treated for nine
weeks with the ultra-violet rays at in-
tervals during the day and night, be-
come twice as heavy as those not so
treated. Prof. Matthews advises poul-
try farmers either to give chickens
electrically made ozone, as provided
in underground railways, or to bathe
them with electricity radiated from
electric wires over their perches at
night. If this is done, Prof. Matthews
contends, the yield in eggs ought to be
increased by nearly 50 per cent.

—— +2 >
Beware of the Odessa Chemical Co.

Charles F. Howard has started in
another campaign at Lake Odessa un-
der the style of the Odessa Chemical
Co. His specialty is a product which
combats lice on sheep, chickens, etc.
The product is O.K., but Howard ap-
pears to be unable to market it hon-
estly He utters worthless checks on
banks which have no funds of his on
hand, stuffs orders and does about
everything else he ought not to do
in exploiting his product.

The Tradesman regrets the necessity
of publishing this warning on account
of the physical condition of the man—
he is deaf as a post and his eyesight is
greatly impaired—but he is not a safe
man to be permitted to go among: the
trade because of his pestiferous meth-
rds.

October 6, 1926

FAIR PLAY WITH CUBA.

The Cuban Legislature passed a bill
last December, which went into effect
January 2 this year, raising the weight
limit on parcel-post packages entering
Cuba from the United States from four
pounds to eleven pounds. Considerable
pressure had been brought to bear by
merchants in this country to obtain
this legislation, and they were aided
in their efforts by such organizations
as the American Chamber of Com-
merce of Cuba at Havana and the
Cuban Chamber of Conimerce in New
York.

But the Cuban lawmakers tacked a
very important reservation to the bill
It was declared to be law for a period
of eighteen months only, unless in the
meantime the Congress of the United
States should see fit to eliminate from
its statute books certain restrictions
covering the importation of cigars. At
present the law prohibits the importa-
tion of cigars in lots of less than 3,000.
As more than 90 per cent. of our im-
ported cigars come from Cuba, such
legislation is directed against that
country. When one stops to consider
also that Cuba’s imports from the
United States jumped from $25,000,-
000 in 1903 to more than $206,000,00u
in 1924 and that, to-day, Cuba pur-
chases 71 per cent. of her imports
from us, a sense of justice dictates
that legislation of this character
should be abolished.

The fear which the tobacco people
here express—that Cuba would im-
mediately begin to export cigars to
this country in large quantities—
does not seem to be justified by ex-
perience, as mail-order and box sell-
ing of cigars has never been very
successful in this country. Further-
more, if they should desire added
protection, they may obtain it through
increased tariff rates, without con-
tinuing the present ban on parcel
post expansion.

Unless Congress at its opening ses-
sion takes some action to permit the
importation of cigars into this coun-
try in lots of less than 3,000, Cuba
will terminate her agreement with us
on June 30 next, and the many mer-
chants here who have benefited so
greatly as a result of the increased
weight limit on parcel post packages
entering Cuba, will again be made to
suffer. In such an event they will
lose far more than the tobacco in-
terests could possibly lose with the
removal of the present restrictions.

—-—_22 2.
Peat Used For Linoleum.

An inventor in Sweden reports that
he has developed a method for the
production of linoleum in which the
principal filler is powdered peat in-
stead of cork, according to a report
from Commercial Attache T. O. Klath,
Stockholm. The inventor claims ad-
vantages for this linoleum, both in
cost and time required for production.

—~2++>____

From One Who Knows.
If you don’t feel just right.
If you can’t sleep at night,
If you moan and you sigh,
If your throat feels dry,

If you don’t care to smoke,

If your food makes you choke,
If your heart doesn’t beat,

If you’re getting cold feet,

If your head’s in a whirl—
Why not marry the girl?

 

 

October 6, 1926

Essential Features of the
Staples.

Sugar—Jobbers hold cane granu-
lated at 634c.

Tea—Although buyers of teas have
been holding aloof from the market
within the past fortnight a good po-
tential demand is said to exist, as it is
recognized that stocks over the coun-
try are only limited at the best. No
special recession was seen in the pri-
mary black tea markets last week. In
fact, Calcutta came in about %c per
pound net higher. Ceylon teas were
also firmly held. Very little business
came to the surface in Formosa or
green teas, but prices for these growths
were well maintained on the whole.

Coffee—The market for Rio and San-
tos coffees declined about lc since the
last report. News that has been com-
ing in from Brazil has been quite weak
and has had an immediate effect upon
prices here. All grades of Rio and
Santos coffees are materially lower
than a week ago. Coffee growers in
Brazil are reported to be trying hard
to keep the market up, but it is too
heavy. As to milds, the market is a
small fraction lower than it was a
week ago, in sympathy with Brazils.
The consumptive demand for coffee is
about normal. The jobbing market
for roasted coffee is a little soft, but
without material decline as yet.

Grocery

Canned Fruits—California fruits and
Hawaiian pineapple are held firmly.
As some of the smaller Coast packers
end their run and have a surplus they
move it at slight discounts. This does
not mean weakness individually or col-
lectively, but merely a desire to move
goods to stop the accumulation of
further expenses.

Canned Vegetables — The canner
would have it appear that a search
warrant is necessary to uncover tri-
State or Middle-Western tomatoes and
yet the distributor, even if he misjudg-
ed the market, cannot be blamed if he
does not rush to cover now when he
has to pay over $1 for goods he thought
would not be worth more than 70c.
High prices may be justified by a short
pack, he admits, but there is more or
less of a mysterious carryover, and
the new pack also is an unknown out-
put and will be until the pack statis-
tics are compiled. The actual supplies
of tomatoes existing to-day for dis-
tribution in the next twelve months
is therefore a matter of guess. On the
other hand, so are market outlets. Not
all of the last year’s 19,000,000 case
pack was moved into consumption
even though the wholesale market per-
mitted the sale of twos at retail at 7c
a can or thereabouts. There can be
no retail bargain counter tomatoes this
season if present prices are maintain-
ed. Undoubtedly distribution will be
more or less affected as corn, peas
and other cheaper vegetables will no
doubt replace tomatoes. Heavy buy-
ing now will not swell the pack as it
will not ripen tomatoes and no further
price incentive than the present high
market is needed to induce the canner
to pack out as much as_ possible.
Watchful waiting is he policy of
many buyers at present. Peas have

been dull again during the past week.

  

MICHIGAN

There is no need to stock up in the
face of a heavy pack and early pur-
chases on contract of fancy and ex-
tra standards do not leave a pleasant
taste in the mouth.

Canned Fish—Fish occupies. the
same position as a week ago. Salmon
is in limited demand for Alaska packs
on the Coast, while Maine sardines
are also unsettled.

Dried Fruits—The peach and apri-
cot markets are regarded as particu-
larly hopeful, because, for one thing,
the supplies in hands of growers are
reported to be negligible. Packers
are estimated to have not over 25 per
cent. of the total crop of these two
commodities. The trade has not
bought ahead on a speculative basis
so that fundamental are
sound. The apricot market on the
Coast has advanced several cents over
the season’s low, and it is generally
believed that when the export demand
sets in there will be such a change
that even higher prices than reached at
the peak of last season will be realized.
The period of heaviest consumption of
peaches and apricots is ahead. Cali-
fornia prunes are almost back to open-
ing and there has been no resistance
to the hardening in the market; rather
has the change been welcomed, even
though the trade let go by the chance
to buy on what may prove to be the
season’s lowest market. Buyers have
been following the market and have
acquired stocks, although many are
still looking for quotations which no
longer exist. In other words, they
have not adjusted their ideas to the
new price basis, although they endorse
conditions which mean a_ healthier
market. There has been no change
in the Oregon prune situation during
the past week. Neither packer nor
buyer is in a hurry to do much new
business. Raisins have recovered on
the Coast to within %c of the open-
ing on Thompsons and Sultanas. This
is a favorable sign, as bulk and pack-
age Thompsons had been on the bar-
gain counter and were offered so cheap
by some packers that buyers became
afraid of them. The spot movement
of raisins is good, as they are on a
reasonable basis to the consumer and
the manufacturer.

conditions

Beans and Peas—The general tone
of the market for dried beans is steady,
with some firmness. California limas
are possibly the firmnest in the line.
No material change has occurred dur-
ing the week. Green and Scotch peas
are unchanged and quiet.

Cheese—Cheese has shown
demand and steady prices.

a fair

Molasses—There is some disposition
manifested on the part of buyers to
hold out in view of the new crop
movement of New Orleans molasses,
but in spite of this fact leading factors
report a very satisfactory volume of
business for this season of the year.
Prices throughout the list are firmly
maintained at former levels.

Nuts—Nut distributors are busy al-
though they are handicapped to some

extent by the lack of assortments in:

sufficient volume to take care of job-
bing needs. This is the period of min-
imum supplies and awakened buying

 

TRADESMAN

interest. Carryover has been reduced
to a minimum because of the general
policy of cleaning house. New crops
have arrived in sizeable volume in some
lines but others will not be here. The
latter includes walnuts, one of the big
which means that there
light supplies for transient outlets.

Shelled nuts are generally high, par-
ticularly walnut which mean
extreme prices to the consumer. The

sellers, are

meats,

manufacturer is up against it as he is
forced to pay the price for walnuts
and cannot advance his product pro-
portionately.

Olive Oil—No weakness is apparent
in any
mary markets are decidedly firm and

branch of distribution. Pri-
the higher costs over earlier in the year
indicate still further advances on the
spot, as cheap oils are used up and
cannot be replaced.
selling, while traders do not object
to paying full quotations.

There is no free

Provisions—The market for - hog
products during the week has been
firm and weak by turns, fluctuating a
few points every day. In East
hog but
dull. No change since the last report.

Rice—The movement of
domestic rice from the South has been
absorbed by jobbing centers and re-

the

products have been steady

increased

distributed without allowing an accu-
to develop. Stocks at the
mill are firmly held and there is no
weakness in secondary markets. Qual-
ity is satisfactory and prices seem to
be on a stable basis. Most trading is
for nearby requirements.

Salt Fish—All sellers of mackerel
reported good business and there is
likely to be even better business this
fall. Mackerel is very moderate in
price, and the quality is good. Her-
ring is steady.

——__* + <+___

Review of the Produce Market.

Apples—Strawberry, Wagners and
Wealthy command 60@1.25 per bu.

Bananas—74%@8c per lb.

Beans—Michigan jobbers are quot-
ing as follows:

mulation

{OE Pea Heang 60202 $5.25
Eight Red Kidney —_-__.________ 8.75
Dark Red Kidney ...-...-2_. 8.25

Beets—$1 per bu.

Butter—There has been a fair job-
bing business in butter during the past
week. The finer grades have been
steady and have advanced 1c. Under
grades of butter have been dull and
weak. Jobbers hold fresh packed at
43c, prints at 46c and June packed at
4lc. They pay 25c for packing stock.

Cabbage—$1 per bu.

Cantaloupes—$1.50@2 per bu.

Carrots—$1 per bu.

Cauliflower—$2 per doz.

Celery—30@50c per doz.

Cocoanuts—90c per doz.

Cranberries—$4.75 per 50 Ib.
Cape Cod.

Cucumbers—$2 per bu.

Eggs—The demand is absorbing the
receipts and the situation is steady.
Under grades of eggs are neglected
and weak. Local jobbers are paying
38c this week for strictly fresh.

Egg Plant—$1.50 per doz.

Garlic—35c per string for Italian.

Grape Fruit—$6.25 per case for Isle
of Pines stock.

box

   

5

Grapes—Calif. Malaga, $1.75; Tokay,
$1.75 per crate; Wordens and Con-
cords, $2.50 per doz. of 4 Ib. baskets.

Honey Dew Melons—$1.75 per crate
for either 6, 8, 9 or 12.

Lemons—Quotations are now as fol-
lows:

S00 Sunkist 22 $5.50

a6) Red Balloo ee

SU0 Red Gall 5.00
Lettuce—In good demand on the

following basis:

California Iceberg 4s, per bu. ~-$4.00

Hot house leai, per bu. —--..-—- 2.00
Onions—Home grown, $2.25 per 100
Ib. sacks; Spanish, $2 per crate.

Oranges—Fancy . Sunkist California

Valencia are now on the following
basis:

Oe $8.00
176 ee 8.00
fe) Se eee ae 8.00
7G 8.00
J.),) OS 8.00
Ge 8.00
Ce 8.00
ARR 7.50
Oe 7.50

Sunkist Red Ball, 50c cheaper.

Peaches—Gold Drop and other va-
rieties fetch 75c@$1 per bu.

Pears—$3 per crate for Cal.; $2 per
bu. for Flemish Beauty.

Peppers—Green, $1.25 per bu.

Pickling Stock—20c per 100 for
cukes; $1.50 per 20 lb. box for white
onions.

Plums—$1 for Guis, Lombards and
Green Gages.

Potatoes—Home grown $1.25 per bu.

Poultry—Wilson & Company pay as
follows this week:

Pieavy fowls 22000200 2l\c
bight fowls 2002202 18c
Springers, 4 Ibs. and up —.________ ane
Broilers 220 18@23c
Turkey, Gancy) youre =. 39¢
Euckey. (Old Toms) ........- 32c
Dueks: (White: Pekins) —..2.02 26c
Geese 205 15¢€

Radishes—15c for outdoor grown.

Spinach—$1.25 per bu. for home
grown.

Squash—$1.25 per bu. for Hubbard.

String Beans—$2.50 per bu.

Sweet Potatoes—$4 per
Virginia.

Tomatoes—$1.25 for % bu. basket
for ripe; 75c per bu. for green.

bbl.

for

 

Veal Calves—Wilson & Company
pay as follows:
Fagey 2222 17@19%¢
CHOC ie
Medigny 2222002020 15c
Poor 225080 oe 12c

Water Melons—50@60c.
Wax Beans—$2 per bu.

EE
Not Much Difference.

“How’s the razor?” asked the talka-
tive barber in an effort to start a con-
versation with the customer.

“Holy mackerel! Is that a razor?
I thought it was a can opener,” warbled
the victirn.

—_———_>-->-|
The fellow who sticks to his work
while the boss is away is getting ready
to be a boss on his own hook.

I
When business slides back, it is be-
cause its owner is sliding and pulling
it with him.
——-.~>—___
The outside of people is the wrong
side to judge them by.

   

 

 

6

Gabby Gleanings of Grand Rapids—
U. C. T. Notes.

Gand Rapids, Oct. 5—Ai the regu-
lar mectog of the U. C. T. Council
No. 131, Homer R. Bradfield of the
Bradfield Insurance Agency, was ap-
pointed by Senior Counselor Dan M.
Viergevor, general chairman of the
committee that will have complete
charge of the U. C. T. convention of
1927, which will be held in Grand
Rapids. This appointment was so
Satisfactory to all the members pres-
ent that they individually pledged their
time and service to the chairman to be
used in any manner he decided would
be best for the Council and for the
complete success of the convention.

At this meeting we received as new

-~members Robert J. Ambrose, who
represents P. Lorillard Co., of New
York City, selling tobaccos, and

James T. Hughes, who represents the
French Canadian Syrup Co., of Grand
Rapids.

We regret to report the serious ill-
ness of Brother G. B. McConnell, who
lives at 1342 Sigsbee street.

F. E. Rogers, who has been a mem-
ber of the Council for a number of
years, recently passed on to his eternal
reward. Ill health compelled him to
withdraw from active business about
a year ago.

Some of our members are develop-
ing into high class public speakers and
they are much in demand. Brother
John B. Olney will deliver an address
before the Commercial Club of Lake-
view this week on the timely topic of
“The Merchant and His Home Town
Paper,” and at a later date at Muske
gon Heights will deliver a lecture on
“Developiny Community Spirit through
the Local Press.” Brother Olney has
spent almost twenty years calling on
the printing and publishing trade and
is an earnest student of civic and busi-
ness problems. His talks will be well
worth hearing.

Donald Downey, son of our genia
member, Brother Harry Downey, is
spending two weeks with his father,
absorbing the way in which “Dad”
sells furniture. He will then spend
two weeks in the factory learning how
it is made, and will then become a
keen competitor of his father for sales
honors. Much success to him.

Bertram W. Rockwell, son of Sec-
retary-Treasurer, A. F. Rockwell, was
recently transferred from Grand Rap-
ids to Fargo, North Dakota. He holds
a very responsible position with the
Kresge Co.

Mr. and Mrs. A. F. Rockwell have
closed their summer home at Beech-
wood Point, Wall Lake, and are again
located at their city residence at 1422
Wealthy street.

Our popular song leader, Harry
Behrman, has recently taken up his
home in Detroit. We are looking for-
ward to the time when he will return
to Grand Rapids, as they nearly al-
ways do.

Another member we regret to lose
is Milton Smith, who expects to make
his home in Bloomington, Ill. He has
recently accepted a position with the
Duchess Manufacturing Co., Pough-
keepsie, N. Y., selling the well-known
Duchess trousers. Brother Smith will
be remembered as the chairman of the
U. C. T. dance committee last season,

and is largely responsible for the
present popularity of the U. C. T.
dances.

Following the usual custom, the
ladies of the U. C. T. spent the even-
ing at cards on the mezzanine floor
while the Council was in session. In
the game of five hundred, the first
prize was won by Mrs. J. V. Ripperger
and the second prize was awarded to
Mrs. Fred H. Johnson, guest of Mrs.
i. L. Lozier.

Brother Roland A. Otton, who repre-
sented Ruggles & Rademaker, of Man-
is‘ee, in this territory for the past two
vears, is -now selling the famous
Blackmer rotary pump, manufactured

 

MICHIGAN TRADESMAN

by the Blackmer Rotarv Pump Co., of
Grand Rapids.

Owng to the resignation of Conduc-
tor Brother Lemoniere, some changes
were necessary in the official roster of
the Council. Brother H. E. Koesel
was advanced from Page to the office
of Conductor, Brother Roland A. Ot-
ton was advanced from Sentinel to the
office of Page and Brother R. E.
Groom was unanimously elected to the
office of Sentinel.

A. W. Stevenson (Hazeltine & Per-
kins Drug Co.) is very happy over the
fact that his son, Prof. Russell A.
Stevenson, has been made Dean of the
School of Business in the University
of Minnesota, with thirty-four pro-
fessors under ‘'m. The junior Stev-
enson graduated from the Muskegon
high school and is co-author of a text
book entitled Principles of Accounting
by Payton and Stevenson. He re-
ceived his Bachelor Degree from the
University of Michigan; his Master
Degree from the University of Iowa
and his Ph. D. Degree from the
University of Michigan. He was at
the head of a similar department at the
University of Chicago for five years.
Mr. Stevenson, Senior, has every rea-
son to feel happy over being the
father of so brilliant a son.

G. R. Clark, formerly with the Wor-
den Grocer Co., is now a full fledged
broker, with office at 200 Lindquist
building. Mr. Clark is a _ square
shooter and a decided acquisition to
the brokerage craft of this market.

The Scribe.
—2~--___
Items From the Cloverland of Michi
gan. |

Sault Ste. Marie, Oct. 5—Elmer C.
Thompson, who for the past two years
has been manager for the National
Grocer Co. here, has tendered his resig-
nation to take effect Oct. 1. Mr.
Thompson has accepted the agency for
some frigid air company at Detroit
and expects to change his residence
to Detroit. During his stay here he
has made many friends who will miss
him and his family. A banquet was
tendered him by the representatives of
the wholesale houses at the Park Ho-
tel Tuesday night, after which Mr.
Thompson in his farewell talk gave a
brief history of his life since starting
at the bottom with the National Gro-
cer Co., fifteen years ago. He re-
gretted his severing the ties which
have bound him with the old associates
but could not resist the road to riches
offered in his new field. He leaves
with the best of wishes from many
friends.

The Park Hotel will close for the
season Thursday. The last meal will
be served Thursday night, which will
terminate the career of this well-
known hotel. The new hotel will be
built on the opposite side of the street
and the old Park will then be known
as the annex for the new O’Jibway
Hotel, to take care of much of the
overflow during the tourist season.

John Fehner, the new merchant at
Raber, was a business caller last week.
He came for a load of supplies.

William McPhee, proprietor of the
McPhee store, at Hessel, will close the
store for the winter and has accepted a
position with the Soo Co-Op. Mer. Co.
here in one of the branch stores, in-
stead of spend the winter in the South,
as he did last year. The Sunny South
does not appeal to him since the storm
which nearly put Florida out of busi-
ness.

Always be careful about electing a
politician who has strings tied to him.
He has his drawbacks.

D. Frank Reynolds, who for the
Past seventeen years has been assist-
ant manager for the National Grocer
Co. here, has tendered his resignation
to take effect Oct. 1. For a number
of years prior to going with the Na-
tional Grocer Co., he was in the retail
grocery business with Mr. Eddy, the
firm being known as Eddy & Reynolds,

doing one of the largest retail business-
es in the city. It was considered one
of the soundest and most. successful
stores here. It seemed as if Mr. Rey-
nolds was making a mistake in making
the change to go into the wholesale
game, but it looked good to him at the
time and bid fair to his being pro-
moted in due time. When Ed. Stevens,
the manager at that time, resigned two
vears ago to go West, the National
brought in a new manager from else-
where. This was somewhat of a dis-
appointment to Mr. Reynolds and
their doing the same thing again at
this time without giving him the pro-
motion which he has so long worked
faithfully for was the last straw, so
that he is through and will decide on
something in the near future more to
his satisfaction.

We don’t know if old age brings
wisdom or wisdom brings old age.

Eight autos filled with Sooites and
their families made their annual pil-
grimage to St. Joe’s Island, in Canada,
Sunday. The scenery is at its best,
the foliage turning to autumn beauty.
Most of the grain has been harvested.
The widow’s crabapple tree was also
visited; also the maple sugar farms, but
no sales are made on Sunday. Dinner
was served on the banks of the Saint
Maries river on the West end of the
Island, where several beautiful sum-
mer homes, owned by Michigan peo-
ple, are located. Stops were also made
at the Hilton Beaches, which is one
of the prettiest places situated on the
water, surrounded by many small
beautiful islands and worth going
many miles to see. Those who have
not made this trip will have a real
treat in store for them if they are
looking for beautiful scenery.

William McGuire. one of DeTour’s
leading merchants, was a_ business
visitor last week

The pessimist is surprised when he
isn’t disappointed.

It is announced this week that the

October 6, 1926

Eisendrath Glove Co., of Chicago, will
at an early date establish a branch
factory in the Sundberg building, Iron
stree‘, Negaunee, and employ a sizable
force in the manufacture of leather
gloves and mittens. The concern is
one of the largest in the country manu-
facturing work gloves and mittens and
has a large factory in Marinette, Wis.,
which at the present time employs
over 250 people. The Sundberg build-
ing was acquired by Negaunee business
men, several years ago, with the aim
of inducing some reputable manufac-
turing company to occupy the quarters.
No doubt the new industry will be a
large benefit to our neighboring city.

James Rowe and George Ball have
formed a partnership for the purpose
of conducting a grocery and meat mar-
ket in the Quayle building, Main
street. Ishpeming, which was recently
vacated by the Wanek battery station.
The place will be opened for business
just as soon as fixtures can be install-
ed and stock assembled. Mr. Rowe
has for the past two years been the
manaver for the Ishpeming Co-Opera-
tive Society and for a number of years
previous was employed at the Tam-
arack store, in the copper country. The
“Co-Op” will close out its business at
an early date. Mr. Ball was in charge
of the market at this store for several
years and is now employed in one of
the Negaunee markets.

William G. Tapert.
—_>-———_
Not Infringing the Rules.

“What’s the matter wid ye? Can’t
yer read dat sign, ‘No smokin’ allowed
on dis car?”
I’m not smokin’.”

Ye have

“Faith, an’

“Well, what are ye doin’?
yer pipe in yer mouth.”

“Begorra, an’ I have my two feet in

>»

me boots, but O’im not walkin’.

In September, 1901, the First
REYNOLDSSHINGLE Roof

was Laid in Grand Rapids

In September, 1926, Approx-

imately 200

REYNOLDS

SHINGLE Roofs Were
Applied in Grand Rapids
Alone

Grand Rapids Trust Company

Receiver for

H. M. Reynolds Shingle Co.

THEY MUST

 

BE GOOD

 

 

 

October 6, 1926

IN THE REALM OF RASCALITY.

 

Cheats and Frauds Which Merchants
Should Avoid.

A considerable number of stock
salesmen—some of them selling very
questionable stock offerings — are
“knocking” the Tradesman because it
will not refrain from telling its read-
ers the truth when information is
sought regarding questionable proposi-
tions. Such men are skunks and
should be treated as one would treat
the real animal when he gets too near
a human habitation. A day never
passes that appeals do not come to this
office for information regarding stock
promotions. We have a large amount
of first-hand information along these
lines and promptly give our readers
the best advice possible. If the in-
formation is not on file, a letter is dis-
patched to the enquirer stating that
the desired information will be secured
promptly, providing it is obtainable.
While it is hardly fair to advise our
readers not to have any dealings with
any brokerage or stock selling house
that is not represented in the advertis-
ing columns of the Tradesman, yet it
is entirely proper to state that any
one dealing with our advertisers may
be assured of a square deal, because
the acceptance of an advertisement by
the Tradesman is equivalent to a
recommendation.

Swindlers follow the undertaker.
Many “sucker lists’ are made from
the death notices appearing in the
newspapers. The swindler who uses
these lists writes a business letter ad-
dressed to the deceased man or wo-
man. The family opens this and finds
it is an acknowledgment of an alleged
order for a fountain pen or a rug or
for some shares of stock in some ob-
scure corporation. Later the goods
are delivered and the family pays the

DEL MONTE PICKLES

MICHIGAN

bill, believing that the merchandise or
the stock was actually ordered before
the death of the deceased, when, in
fact, nothing of the kind occurred.

 

There are legitimate, dependable
market letters which give accurate re-
ports of many investment offerings
and their possible trend. Legitimate
market letters are imitated by unscru-
pulous promoters for the purpose of
passing off highly speculative and
questionable securities to the unsus-
pecting public. Such publications are
sometimes called “Tipster Sheets,”
and are usually sent to a large mailing
list of individuals who have not sub-
scribed for such service. These “Tip-
ster Sheets’ have proven profitable to
promoters, no doubt due to the fact
that the questionable investments are
favorably commented upon in the same
paragraph with legitimate securities
of known value, thus giving the ap-
pearance of respectability. Later the
promoter often resorts to the use of
telegrams or long distance telephone
calls in his endeavor to dispose of his
offering at an exorbitant price. If
you receive any of these “Tipster
Sheets” to which you have not sub-
scribed, get all the facts before you
invest.

 

According to the reports from near-
by cities the Wrigley Pharmaceutical
Co., Atlantic City, N. J., is using the
long distance telephone, urging the
purchase of the company’s stock,
which has already been offered by
form letters to many Michigan in-
vestors. If the telephone invasion has
not already begun, we expect that it
will in the near future. Readers of
this department will recall that their
literature carries the name of the
Wrigley Pharmaceutical Co. in a way
that is very apt to mislead the reader
to believe that the W. W. Wrigley Co.,

in cans--the modern

pickles.

DEL MONTE Canned Pickles provide the
really satisfactory way to handle this pro-
duct. They eliminate the waste of bulk
business, the trouble of handling and
the danger of spoilage or deterioration.

Best of all, they put a “trade-mark” on
the product itself--a buying guide your

way to sell them--

The DEL MONTE organization has been
a pioneer in this modern way of selling

customers know and trust.

TRADESMAN

manufacturer of Spearmint chewing
gum, is the same organization. The
latter concern informed us recently
that there is no connection whatsoever
between the two companies. Accord-
ing to letters from several merchants
they are considerably confused as to
the identity of the Wrigley Pharma-
ceutical Co. and were first tempted to
purchase stock, believing that the
Wrigley Co. of Spearmint gum fame
was a company whose stock was de-
sirable to own. The ‘high pressure
telephone method of selling by the
Wrigley Pharmaceutical Co. is not to
be commended.

 

The Central Savings Bank of De-
troit has notified bank officials at
Kewanee, Ill, that John A. Cooper,
who deposited checks there Sept. 25 for
$75,500 drawn on the Central Savings
Bank, has no funds to his credit in
Detroit and is unknown by bank of-
ficials. Cooper, an iron worker, re-
cently startled Kewanee with a story
that he had inherited the $9,000,000
estate of his grandmother in Virginia.
He purchased seven automobiles and
employed an architect to complete
plans for a new $250,000 Cooper
Memorial Christian Church and a
$150,000 nurses’ home, both of which
were to be gifts to Kewanee. He then
disappeared but reappeared several
days later and deposited the checks
drawn on the Central Savings Bank
in two Kewanee banks.

—_>-.____
The Inevitable Beef Stew.

Who would ever think of serving
beef stew at a formal dinner? And
yet what is there about this dish that
makes high brows turn their noses up.
We are not going to endanger our
questionable popularity as an inform-
ant on meat topics by advocating the
use of beef stew at social functions,
but we would like to bring out some

Sliced Sours

Sweet Gherkins

7

of its fine qualities so that they may be
better understood, and, if possible, re-
move to some extent the stigma of
proletarianism from it. Almost every-
body has enjoyed a beef stew at some
time or another, and a little thought
would convince one that the difference
between a good beef stew and a poor
one is the quality of the meat that
went into it and the kind of a cook be-
hind it.
formulae for

There are probably as many

making beef stews as

culitvated

there are tastes for it, to
which may be added the necessity of
putting left-over meats to use in the
homes. Some cooks seem to think of
a beef stew as a very ordinary dish,
and when they select the meat for it
they accept almost anything offered,
providing, of course, it is fresh. There
is no reason why meat should not be
as carefully selected for a beef stew
as for The selection
will naturally lead to a different part
of the carcass, but if the stew is to be

good the meat must be of high quality.

oven roasting.

Pieces out of the chuck, for instance,
from a steer that was corn-fed before
slaughter make a fine selection, and
the cut need not be so far away from
the neck as in the case of chuck steaks.
Any other part of a well-fed animal
except the meat on the shanks and the
very end of the neck, is suitabel. The
meat from a
than a poor
A simple formula for its prepara-
follows: Cut the
small squares, dredge in flour and fry
drippings partly
cooked; place sliced onion, cut turnips,

point here is to select
qualitied animal rather
one.
tion

beef up into

slowing in until
carrots and potatoes in a kettle with
two cups of water; add salt and cook
just below the boiling point. A half
hour before removing from fire, or fif-
teen minutes after reaching the boiling
point, add the partly cooked meat. Add
a teaspoonful of flour dissolved in cold
water fifteen minutes before done.

 

Packed in the following sizes and varieties:

Sliced Dills

Sour Gherkins Dills, Whole
Sweet Mixed Sweet Midgets
Sour Mixed Sour Midgets
Sliced Sweets Chow Chow

Peeled Onions

 

 

OTHER REMEDIES NEEDED.

It is a cheerful proposition which a
conference of Texas bankers is offer-
ing to the cotton growers of that
State; that is, it is cheerful to the
bankers, however it may strike those
to whom it is addressed. The finan-
cial gentlemen offer to lend $50 a bale
at 6 per cent. interest on one million
bales of cotton to be withdrawn from
sale until a rise in price will give plant-
ers “a fair profit.’ Now $50 a bale
means 10 cents a pound, at which
figure the bankers run no risk, as the
price of cotton is hardly likely to go
below that, no matter what happens.
But should the entire millions bales be
kept off the market for a whole year
the withdrawal of them would have
no appreciable effect on quotations,
would be more than
enough cotton available without them.
It also should be borne in mind that
the cotton, although withdrawn, would
still be in existence and would over-
hang the market, proving a source of
price as did the swollen
supplies of wool after the war. But
the Texas proposition is considered
to be only part of a larger one, where-
by 3,000,000 bales are to be stored
and kept from sale. With this is cou-
pled a plan for financing growers—
at the usual 6 per cent. rate—on terms
contingent on their agreement to plant
no cotton at all next year or plant only
on one-third to one-half of their cus-
tomary acreage. The growers would,
of course, have to pay storage and in-
surance charges in addition to the in-
li they will make
the necessary calculations they will
probably discover that it will pay them
better to sell their cotton in the or-
dinary way at prevailing prices, and if
they have a surplus of cash put it out
at interest instead of paying interest
on loans.

because there

weakness,

terest on the loans.

But the putting aside from sale of
even 3,000,000 bales of cotton, unless
it were actually destroyed—which is
not proposed—could not be depended
on for keeping up the price of the
article. If it had that result the corol-
lary would follow; that is, much less
cotton would be used, and this would
have the ultimate effect of reducing
the price, bringing things back to
where they started. It is a matter of
complaint now that so little cotton is
used per capita as compared with a
few yéfrs ago, and the Cotton Textile
Institute has been formed for the ex-
press purpose of enhancing the rise of
the fiber. That purpose will die aborn-
ing if cotton prices are pushed up
unduly. The hope of the cotton grow-
ers of the country must lie ultimately
in being able to dispose of what they
raise, and the cost of growing and
harvesting must be kept with bounds
if competition from other countries is
not to be encouraged to take away
from the United States the supremacy
in this direction which it has held so
long. A number of agitators in the
South have been emphasizing that it
costs 30 cents or thereabouts to raise
a pound of cotton. If it costs even
10 cents less a pound it is too much.
That the cost, whatever it is, is more
than it ought to be will strike most

 

MICHIGAN TRADESMAN

persons who have had occasion to
look inte the matter. The wasteful
methods of tenant farming are one
cause of this. Ignorant or careless
tillage is another. A third is a lack
of concerted action in destroying in-
sect pests. The average yield per
acre is somewhere between 140 and
150 pounds of lint. It ought to be
near, if not quite, double that at com-
paratively the same cost under ordi-
nary conditions. Each would
yield more, fewer acres would be need-
ed and prices would be lower, but
profits would be greater. If the bank-
ers have any surplus money to invest
this should suggest to them that they
can do nothing better with it than
educate the planters. In the end they
will make more than 6 per cent. on it.

acre

 

FLORIDA’S REAL CONDITION.

Florida’s habit of boom talk has re-
arisen to harm her in the hour of her
adversity. Contributions to the relief
funds for the hurricane victims have
slowed because of the State’s cheerful
instinct to deny that there is anything
wrong with her.

This is not the attitude of the seri-
ous-minded business men who have
handled so ably Florida’s drop from
the boom days into her real and per-
manent place as a playground for the
country at large. Herman A. Damn,
president of the State Chamber of
Commerce, insists he had no desire to
be among those who were saying that
the immediate necessities of the situa-
tion had been exaggerated. He paint-
ed in the most somber colors the re-
lief needs of the thousands who had
had their homes destroyed by flood
or hurricane.

As Florida business men, like Mr.
Damn, painted the situation, it lay
something like this: The minimum
relief fund of $5,000,000 set by the field
force of the American Red Cross was
absolutely essential as first aid; the
matter of refinancing and rebuilding
the homes of the hurricane victims
was one that should and would be
shouldered by Florida as soon as
emergency needs had been met; the
full recovery of the State would be
reached if the tourists brought to the
community the annual revenues of the
winter season.

Here is a self-respecting programme
that faces facts and asks from outside
no donations save those for immediate
human needs. Into such a programme
the country fell with that largeness
of generous giving which is so typical-
ly American.

Then came the cross current started
by the irrepressible boosters. These
gentlemen took to telegraphing north-
ward various statements that the dam-
age had been exaggerated and that
their particular communities were not
badly hurt. A mixture of undue op-
timism and praiseworthy local pride
was evident as the motive.

The Governor of the State should
have sifted the true from the false,
let the country know actual conditions
and called the Legislature to give evi-
dence that Florida was willing to help
herself with her own resources for
permanent relief. But Governor Mar-
tin rode in on the boom. Also, he

wants to go to the Senate. As the
situation looks to-day, he did nothing
for relief from within and gave calm-
ing statements that have decidedly
lessened the relief contributions from
without. The habit of admitting uo
evil in Florida apparently proved too
strong for him.

Governor Martin’s inability to meet
the crisis should not be visited upon
the heads of the homeless thousands
who must be fed and guarded from
epidemics. The Red Cross, im-
personal agency of proved reliability,
should receive full and new support
in raising its minimum relief fund of
$5,000,000. Florida, a State free from
debt and with a surplus of some $10,-
000,000 on hand, should compel her
Governor to finance her own rebuild-
ing. Finally, Northerners who had
planned to go to our Southern Riviera
should carry out their plans and give
the State its normal tourist income.

all

The execution of such a programme
will wipe out most quickly and per-
manently the effects of one of the
great American disasters.

 

WOOLS AND WOOLENS.

Foreign sales of wool at auction oc-
curred during the past week in Lon-
don and Melbourne. So far as the
meager reports sent out show, there
was no material change of prices at
either of them. With each successive
week the conviction is growing that
prices are very nearly at a stable point
and that the chances of any material
change are very remote. The buying
by Americans at the foreign sales has
thus far been slight. Imports of wool
are still quite moderate in quantity.
There is a little more firmness shown
on the part of holders in this country,
due to the fact that the domestic mills
keep buying from time to time, al-
though there is no disposition appar-
ent to anticipate needs. Some data
were issued during the past week on
the output of reworked wool during
1925. These showed a production of
67,543,476 pounds of the stuff, valued
at $19,056,866, which was an increase
in quantity of 25 per cent. over 1924
and of 208.9 per cent. over 1923. About
20,000,000 pounds of shoddy are im-
ported Domestic woolen
mills are, in general, very well occu-
pied at present, and many of them
have orders enough in hand to keep
them busy until after the turn of the
year. Belated demands for heavy-
weights are cutting into the time ‘re-
quired for filling Spring orders. Wom-
en’s wear fabrics, which were some-
what slow in moving because of the
garment strike, have been called for
so insistently lately as to command
higher prices for immediate delivery.
The clothing trade is beginning to
shape up for Spring, although not all
the Fall requirements have yet been
filled. The features of this week in
women’s wear fabrics were the open-
ing on Tuesday of the fancy lines of
the American Woolen Company. The
opening is about a fortnight later than
usual, due to the garment trade com-
plications. Offerings of some of the
distinctively high-class dress goods
will be delayed for a fortnight or more.

annually

 

October 6, 1926

HARVESTING TIMBER.

To Americans, accustomed to vast
areas of forest land, the idea of grow-
ing trees as one might grow wheat or
any other crop regularly harvested
may still have something of the fan-
tastic about it. But our forests are
melting before the ax and the saw of
the lumberman, our supply of timber
dwindling daily before a consumption
tremendously in advance of produc-
tion. Older countries of Europe learn-
ed a long time ago that it was possible
to make plantations of trees pay, and
pay well. It is a lesson we must learn
unless we are willing to lose our great
forests once and for all.

Ordinary methods of reforestation
are well enough and the purchase of
large tracts of timberlands by the state
and National governments form an
important part in our conservation
movement. Both deserve all the en-
couragement possible. But they can
only supplement the broader plan of
replanting for continuous crops. The
older parts of our country are begin-
ning to feel the pinch of lost forests
very keenly; New England stands to
lose industries worth some $16,000,000
a year unless some way can be found
to provide them with the necessary
raw materials.

A recent regional conference on
forestry held in New Hampshire has
suggested that each town own its for-
est and that every state acquire at
least 10 per cent. of its wooded area
—two suggestions well worth thinking
about. There is no more pressing
problem before the country to-day than
forest conservation, a problem intimate-
ly tied up with both agricluture and
industry and one which will not brook
any further delay. We are well past
the period when we can play the
wastrel with any of our natural re-
sources, least of all our remaining
timber.

 

AFTER THE BIG STORM.

Hurried investigations into the ef-
fect of the great Florida storm on the
credit standings of retailers in the
damaged sections of that State have
brought to light two things. The first
of these is that stores which were fi-
nancially “good” before the storm are
still in a position to meet their obliga-
tions as they mature. The second is
that those retailers who are usually on
the lookout for an opportunity to avoid
their obligations are now at work in
an effort to take advantage of the
situation.

The investigations have brought to
light the further fact that indulgence
on the part of creditors is warranted
in some instances. In most cases,
however, the storm is used merely as
an excuse to defer payments, and it is
not considered good business to grant
extra time or other concessions, Much
of the financial instability of retailers
in this class has been found to be due
to too little attention to business and
too much speculation in real estate.
As long as normal conditions prevailed
they were able to carry on without
trouble, but things are different now.
Depreciation of capital tied up in real
estate damaged by the storm has put
those merchants in a precarious posi-
tion.

 

 

le

rn
at

 

October 6, 1926

MICHIGAN TRADESMAN

9

 

OUT AROUND.
Things Seen and Heard on a Week
End Trin.

The dam on the Thornapple River,
at Ada, is practically completed and
the pond is now being filled. This
improvement ought to give Ada a
considerable impetus in a business way,
because a beautiful lake extending up
the stream to the tail waters of the
dam at Cascade village will nat-
urally attract sportsmen who will erect
cottages on the lake and thus make
business for the merchants of the town.

E. T. White, the Lowell grocer,
made me very happy by telling me of
the money he had made and the losses
he had prevented by carefully perus-
ing the Tradesman during the nine
years he has been engaged in business
at his present location. During the
kaiser’s war he had a claim against
the Grand Trunk Railway, but real-
ized he was powerless to enforce his
claim because the railroad had been
taken over by the Government. In
looking over the Tradesman one week,
he learned the course he should pursue
to obtain a settlement of the claim.
He did as directed and realized on his
account promptly. He was also in-
veigled into giving an order for bogus
hen remedies to the National Remedy
Co., Maumee, Ohio. The goods were
shipped promptly, but when the next
Tradesman reached him containing a
warning against the company and its
product, he refused to accept the ship-
ment and raised a deaf ear to all the
threats of legal procedure indulged in
by the Maumee crooks, who were
finally put out of business altogether
by the Tradesman’s exposures.

Saranac merchants speak encourag-
ingly of local business conditions and
are hopeful of a satisfactory fall and
winter trade.

I found Ionia merchants very happy
over the position the Tradesman as-
sumed toward their honored towns-
man, Fred W. Green, in the campaign
for the Governorship. I never thought
it possible for a man to secure 95 per
cent. of the total vote of his home
county for any public office, but Fred
Greene did just that in his candidacy
for Governor. I am told that the re-
sult will be about the same in the No-
vember election—that. the Democrats
who voted for Green in the primary
will do the same in the election, be-
cause they do not relish Comstock’s
unwarranted attacks on Green subse-
quent to the primary election.

Muir and Lyons appear to be hold-
ing their own. Both present attrac-
tive business streets and the residents
of both towns keep their homes and
surroundings in good condition.

At Pewamo I learned that James
J. Long had sold the Pewamo Hard-
ware Co. to the owners of the Pewa-
mo Elevator Co., who will continue
the business under the same name.
William Davarn will continue as man-
ager of the Elevator Co. and N. T.
Davarn will manage the hardware
business. Mr. Long retires from trade
with a comfortable sum to his credit.
He has purchased a farm near St.

Johns and will devote himself to agri-
cultural pursuits.

A year or so ago W. B. Long open-
ed a meat market as an adjunct to his
general store. He decided to handle
meat on the cash and carry plan, while
continuing the credit system in his
other regular lines. I was anxious
to learn how the innovation resulted
and asked him about it. He replied
that, by using coupon books, he had
succeeded beyond his most confident
expectations.

At Fowler I found Herman W. Mil-
ler had sold his general stock to a
retired farmer named Stone, who is
continuing the business at the same
location. Mr. Miller seeks employ-
ment as a traveling salesman or store
manager in the grocery line.

I undertook to reach St. Johns be-
fore O. P. DeWitt had closed his
wholesale grocery establishment for
the day, but the effort I made to ex--
change greetings with all my mercan-
tile friends en route brought me into
the county seat of Clinton county so
late that the DeWitt establishment was
closed. Mr. DeWitt is one of the
sixteen merchants who has taken—
and I hope read—every issue of the
Tradesman since the journal was es-
tablished in 1883. He was then en-
gaged in the retail grocery trade and
doing a small jobbing business on the
side. For the past thirty years he has
devoted his entire attention to the job-
bing business, in which he is now as-
sisted by his sons. He is the soul of
honor and a worker from Workville
and has built up a large and lucrative
business along modern lines. Every
merchant who does business with the
house speaks well of the DeWitt fam-
ily and commends the policy which
has made the establishment so popular,

St. Johns is an excellent example of
what an inland town can do when it is
flanked on all sides with excellent
farming country. Her four banks are
apparently impregnable, their man-
agement in strong hands. Her stores
are well stocked and generally well
managed. Her manufacturing  in-
terests are progressive and prosperous.
Her business and professional men are
actuated by a high degree of honor.
What more can be said of any town?

It seemed good to have the wonder-
ful old dining room in the Steele Ho-
tel open again, although this fact does
not appear to be generally known, due
to inefficient publicity. Mr. Martin,
the new landlord, is handling the hotel
in an admirable manner and deserves
a larger share of the public patronage.
I think he would get it if he took the
public into his confidence and _ told
them some things about himself and
his hotel.

The ride over the twenty mile
stretch of cement between St. Johns
and Lansing is always a delight. It
struck me as a little singular that no
merchant has located anywhere on
this line. I cannot say the same of
garages, but instead of being distrib-
uted along at convenient points on the
right of way, they huddle together in
groups.

I found the Hotel Olds, at Lansing,
a very restful place to spend Sunday.

Located across the street from the
State Capitol, I could not help notic-
ing the hundreds of strangers who
came to Lansing with apparently no
object in view but sight seeing. To
me it seemed strange that none of the
interesting features which the State
Capitol contains are open to the public
on Sunday, which is about the only
day many people can spare from their
home duties and regular employment.
Why they should be deprived of in-
specting the things they pay for
through the tax rolls is more than I
can understand. Lansing is taking on
metropolitan methods in many re-
spects, but the management of the
Capitol appears to be actuated by
village ideas, judging by the way tax-
payers are deprived of the privilege of
inspecting their own property, unless
they knock off a day and visit Lansing
at some other time than Sunday.

I bumped up against a strong friend
of Groesbeck at the Hotel Olds and
asked him why he did not insist on
the discredited candidate for Governor
accompanying him to the State con-
vention.

“That is just what I tried to do,”
said the gentleman. “I told Alex—
I always use his given name in talk-
ing with him—that if he would go to
the State convention with me, sit on the
platform with the other distinguished
gentleman, say a word of congratula-

.tion to Fred Green and predict the

united support of the Republican ticket
by the Republicans of Michigan, he
would receive the greatest ovation ever
given a Michigan man by a party con-
vention. His reply was just what I
expected, because it is in keeping with
his entire political career:

““TIl not go near the convention.
I'll not congratulate my opponent.
The Republican party can go to hell.
They are a gang of ingrates. I am
through with the Republican party as
long as [ live. ™

In view of Groesbeck’s belligerent
and resentful attitude, my friend said
he did not press the matter further,
because he knew the chief executive
well enough to realize that further
argument would be useless. This is
not the first time Groesbeck has left
the Republican party with curses and
invective, but it will probable be the
last time, because he is now so thor-
oughly detested by every fair minded
man in Michigan that he could not be
elected drain commissioner in any sec-
tion of the State.

Every man I talked with in Lan-
sing deplored the unfortunate posi-
tion Judge Carr placed himself in by
abjectly following Groesbeck’s instruc-
tions and issuing an injunction which
had no legal status whatever. They
all sadi Judge Carr would never have
made such a gross error if he had not
been forced to do so by his master—
he was appointed to the bench by
Groesbeck from the office of the At-
torney General. Groesbeck has never
done any man a favor without asking
tenfold in return. By his action in the
Carr case, he effectually ruined the
judicial career of a man who might
have developed into an able jurist and
possibly found a place on the Supreme

bench. Such a thing is now out of
the question, but the sentiment in Lan-
sing is wholly along the lines of sor-
row for Carr and resentment for the
man who ruined him.

The return to Grand Rapids late
Sunday afternoon was rendered glo-
rious by the frequency with which we
were confronted with wonderful red
and yellow trees in the woods and
along the highway. It seemed as
though the red coloring on the maples
was never so brilliant as this year, pos-
sibly due to the fierce autumn sunlight
which lighted up the crimson foliage
so that it fairly glowed.

E. A. Stowe.

—_—_».- 2.
Rubber Substitute Made From Corn
and Tubers.

Corn and potatoes may help the
United States to wres tcon trol of the
world’s rubber market from the Brit-
ish, A. L. Friedlander, vice-presidnet
of the Dayton Rubber Mfg. Co., said
recently. He declared that the manu-
facture of first-class rubber from such
products as potatoes and corn may
take years, but that a cheap process of
making synthetic rubber ultimately will
be found. “A process now under ex-
perimentation involves the breaking up
of the constituents of vegetables, such
as corn and potatoes, into alcoholic
products,’ he explained. “From that
stage they go into rubber. Commer-
cially it is not of much value yet, but
the day of good synthetic rubber prob-

ably is coming.”
ee ee

Men’s Fine Shoes Doing Well.

The excellent “at once” demand that
has marked this Fall's business in the
bette grades of men’s shoes continues
to keep up actively here, and a tidy
volume of sales is being piled up in
this way for the coming season is of
such a nature as to indicate another
good year in 1927. The new lines show
no material change in style from those
previously shown. In the footwear
selling for immediate delivery the
models with slightly narrow toes are
favored, with the so-called custom
lasts in general favor in the Eastern
half of the country. The large per-
centage of low shoes being taken for
cold weather wear is one of the current
features of trade in the area from all
accounts.

——_—_»-
Artichoke Fast Gaining Popularity in
America.

The artichoke, 16th cousin of the
national flower of Scotland, is winning
its way into the hearts of Americans
by the proverbial route. Green gro
cers “feature” it among their display of
vegetables. Ten years ago, they say,
the thistle-like plant was seldom de-
manded by customers. Now it has be-
come a favorite as a salad. Italians
are credited with its introduction. They
stuff its petals with spices and cook
it in oil, But the American eats it
raw, snapping off its petals and dipping

them in oil and vinegar.
++ —

You may be too far away to tell a
person about your goods, but you can
always telephone.

—__2.<2..___

“Business at the old stand” is no
longer a good slogan. The rest of
the world has moved on.

 

 

 

TRADESMAN

 

October 6, 1926

 

 

10 MICHIGAN
SHOE MARKET figure for your window, and get some Hosiery Demand Is Uneven.
local window decorator to make a A feature of the business being done re
It Sounds Reasonable. dress for it from women’s silk stock- in the hosiery end of the knit goods Mr. Retailer
A very successful merchant in a ings. There’s nothing new about this market continues to be the unevenness

comparatively small town was recent-
ly asked to explain how he built up
his big business. His reply was,
‘By doing things no one expects a
shoe man to do!”
He’s the kind of a
always giving the youngsters a little
come in the store.

fellow who is

gift when they
Some times he hands out good cigars
If there’s a
first

to the men on Saturdays.
big community event he’s the
one to offer his windows.

Does this all sound familiar?

many

You
suggestions
time.

similar
time to

have seen

in this section from
This man puts them into practice, and
The result is that every-
knows him and likes

shoes

has for years.

body in town

him, and

their first thought is for his store.
Now give thought to your own

methods. Is store particularly

different from your competitor's? Are

when anyone needs

your

your advertisements just “shoe adver-
that could as well be some-
one else’s if the name in it were

yours is just “another

tisements”

changed. If
shoe store,” then there’s no more rea-
son why the average man on the street
should buy from you than from your
competitor.

We don’t say every shoe merchant
should indulge in “circus stuff,” but
we do believe that there are a lot of
us who could show a larger bank bal-
ance if we would quit trying to run
the same kind of a shoe store that
the other fellow is running.

Be different, don’t be afraid to try
a new idea just because it is new, or
a new style of advertising. Do the
things nobody expects a shoe retailer
Doesn't it sound reasonable?

><.

Making Charity Pay Dividends.

Every merchant is approached from
time to time with requests for dona-
this charity and that. We
merchant's

1

tO do!

tions to
heard of one
the problem that sounds

recently
solution of
practical.

A drive was on in his town for some
worthy purpose and he was approach-
ed for a contribution. He offered to
give 5 per cent. of his sales on a cer-
tain Saturday if those in charge of the
drive would make every effort to urge
people to come to his store on that
day and buy.

The result was a tremendous day’s
business, and a resulting contribution
larger than he would otherwise have
given.

The next time you and your brother
merchants are approached for some
such worthy cause why not get to-
gether and all agree to give a certain
per cent. of one day’s business to the
charity on condition that the workers
do their best to get eveyone to shop
on that day? It seems to us that such
a plan would develop a booming day's
business, get every store concerned a
lot of good advertising and goodwill,
and produce a generous contribution.

ceed ee
A Hosiery Guessing Contest.

If you have a hosiery department
you can get some unusual advertising
for it with this idea. Borrow a wax

but if you offer a prize to the women
silk hose
dress you

who can guess how many
needed to make the
add a unique touch. The dress can
be so constructed that many of the
stockings used will not be in sight to
the casual it will be
hard to tell just how many stockings
have been used.

You can leave this figure in your

were

onlooker and

window for a week or ten days, and
allow visitor to the store to
register her guess. ‘Offer
your best silk hose to the winner.

A good window decorator can make
a clever dress by pinning the stockings
together and when you are through
with your contest the hose can be un-
pinned and put back in stock none the
worse for their experience.

>»
Advertising Your Own Brand.

Recenty we suggested the advisabil-

ity of selecting one particular price

every
a box of

and featuring it through the season.
If you can create the impression that
your specialty is $7 shoes, for instance,
you are certain to do more business
than if you scatter your advertising
energy on general publicity for your
entire line.

You will be even more successful if
you give a name to the special one-
price line you are going to feature,
for you then establish a brand that is
yours exclusively. Why not, instead
of selecting the name yourself, adver-
tising a prize contest, and offer a cash
prize for the most suitable name sub-
mitted.

This will promote interest in the
line you are trying to establish, and
will give you an excellent opportunity
to tell its points in advertising your
prize contest. A Milwaukee — store
used this idea to establish a $1.25 silk
hose which they wished to market un-
der their private brand, and the idea
is just as feasible for shoes.

2-2
It Was a Good Shoe Month.

The closing week of September kept
up the pace set during the rest of the
month for good buying of shoes in
this market, with the result that the
volume of business taken will, when
tabulated, prove with most wholesale
houses to be the best of the year to
date. The gain in several instances
promises to be sufficient to overcome
the deficit of 1926 business to Sept.
1, as compared with that of the same
period last year. The feeling is that
October will also be a good month in
the staple and semi-staple lines. As
usual, the uncertain factor in the situa-
tion is women’s footwear, which has
been dragging again of late.

—_»+-2—_ —

Making a “Hit” With the Golfers.

If you do a good business in men’s
sport shoes and hose procure a ma-
chine for marking golf balls with the

owners initials and offer to brand
your customers’ golf balls free of
charge. If you are a golfer yourself

you will appreciate what this means.
If not ask any golfing acquaintance if
such an offer would be good publicity
for you,

of the demand. Full-fashioned hose
continues in generally active request,
but in the seamless end, with the ex-
ception of low-end mercerized hosiery
selling from the mill around $1.75 a
dozen, there is very little being done
in women’s goods. In the specialty
goods a nice demand is reported tor
all-silk and all-rayon hose for girls of
9 to 13 years old. These goods come
in sizes 7% to 9%, and the rayon hose
sell from the mill at $3.25 a dozen. In
the men’s goods the best demand is
still for novelties in the popular-price
range, but a growing trend toward
plainer half-hose is reported in some
quarters.

—_—_—_»>.____
Late Toy Orders Are Growing.
As was expected, there has been
quite a pick-up in the orders placed
for dolls and other toys for delivery
during the next few weeks. Doll man-
ufacturers say that much of the busi-
ness that was not placed in the Spring
is now being booked, with the depart-
ment stores particularly active. They
add that, if further orders are delayed
much longer, it will be a question as
to whether the factories can turn out
the necessary production, as the manu-
facturing time is now comparatively
short. Additional orders are being
placed for mechanical toys of many
kinds, chiefly electric trains and wheel
goods. Indications to the trade are
that the retail toy demand this Christ-
mas will set new records.

——_+->___
Do You Do It?

The fall season, when new styles
are bringing people in, is a good time
to put into practice the suggestion
made here some months ago, of mak-
ing an effort to sell every customer
two pairs of shoes instead of one.
Have you ever tried this little sug-
gestion? Try it in October and you
will be surprised to see how many
extra pairs of shoes you will sell.

—~+2+>____
Shoes Go To Garbage Dump.

L. W. Fissler, a shoe merchant of
San Jose, Cal., recently complained to
the police that a box of shoes had dis-
appeared. Following a search of the
city an inspection was made of the city
dump and there the shoes were dis-
covered, the box having been taken
away by the garbage collectors.

 

 

here is amanin

your town whose
shoe business you
can get. Heisa
young man. He
knows style. He
insists on it. He
buys more than
one pair. Hisname
is John Comer.

> O_=359

Our salesmen are
now showing the
new fall numbers —
right in style, price
and fit.

HEROLD-BERTSCH
SHOE COMPANY

Manufacturers Since 1892
Grand Rapids, Michigan

 

 

 

 

 

 

“MILEAGE”
Means

Goad Shoe Laces

Good Rubber Heel

Good Heel-Grippers

MILEAGE

BEN KRAUSE
Company
20 S.lonia Ave.Grand Rapids,Mich.

 

 

 

 

 

 

 

 

 

 

Michigan Sh

Mutual Fire Insurance Company
LANSING, MICHIGAN

PROMPT ADJUSTMENTS

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

 

oe Dealers

LANSING, MICH.

 

a

 

  

 

  

October 6, 1926

MICHIGAN

TRADESMAN

 

11

 

CAME UP THROUGH RANKS.

 

Amos Ball, Sales Manager Standard
Oil Company.

Motive makes the man. All
who accomplish things are impelled
by some strong desire. But motive
without ability and judgment will
drive a man as a ship without a rud-
der inevitably is driven before a strong
gale—usually to ultimate and complete
disaster,

In scanning the records of potential
men we shall find tha tthey have had
strong nerves, courage, good ability,
accomplish things, self
esteem enough to be manly, and a
dominating purpose. All other traits
would be nugatory so far as the ob-
jective was concerned without the
presence of a forceful, impelling sub-
jective motive. Different men receive
their power by distinct desires or im-
pulses. The inclinations of one may
be for learning, for a professional life;
another for mechanics or engineering;
another for a military life, and others
for money making by a
career. At the outset environment or
circumstances initiate a man’s course
in life. Men rarely select the career
they should pursue, though sometimes
they do, particularly when they choose
a professional one. In business for
profit, opportunity, circumstances, fre-
quently accident, are the determining
causes. Yet aside from accident, en-
vironment, early direction, education,
special adaptability or any other influ-
ence there must be a strong impelling
native force in the man in order that

men

ambition to

business

he may accomplish much and be suc-
cessful. It must dominate and control
his very being and drive him ahead
despite all allurements to ease or en-
ticements to self indulgence.

We find this trait in the pioneers of
this country. It is especially pronounc-
ed in the old stock of Canada, New
England, the Middle States and the
Virginias, and it has been displayed
in their sons and daughters who have
settled in the great interior. It is virile,
muscular ,“nervy,” courageous to dar-
ing, persistent, with a desire for suc-
cess that has the strength of a passion.
Individuals with this characteristic are
conquerors of circumstances. They
win success despite all obstacles if
there is such a possibility, and they
usually compel the possibility.

Amos Ball has been made General
Manager of Sales and elected a mem-
ber of the Board of Directors of the
Standard Oil Company (Indiana). The
formal announcement of Mr. Ball’s ad-
vancement works the latest step in a
slow but certain rise from a lowly
start to one of the most important
positions in the company which has
received his unremitting efforts since
he joined it, January 4, 1897.

The story of his progress from gen-
eral utility man in: the then unimport-

ant branch office at Marshalltown,
Iowa, where he was called upon to
run errands, fire boilers, fill tank

wagons, solicit business and do most
of the clerical work, to to-day, when
he sits as one of the directing heads
of one of the largest and most powerful
industrial organizations in the world,
is the romantic story of achievement
through preparation. Every step of

the long arduous thirty year climb is
marked by a job done well and with
conscientious thoroughness, and each
advancement was earned because he
had prepared himself for the step
ahead. Those who have known him
longest affirm that he never has left
a job unfinished and never has under-
taken one which he was unprepared to

carry to a successful conclusion.
He spent his boyhood and early
youth in a little town on the Iowa

prairies where schools were few and
labor a commonplace. There he work-
ed in his father’s store, studying when
the chance offered under the tutelage
of his father. To work was a neces-
sity and even then he recognized that
an education was essential if he was
to get on in the big world. And so

 

Sometime during these three years
he attracted the attention of Milton
Storer, who was for many years Man-
ager of the Des Moines division, and
on April 1, 1900, he was transferred
to division headquarters at Des Moines
as stenographer and clerk.

Mr. Storer watched the young man
and soon learned that he could place
implicit trust in his ability, loyalty
and integrity, and as the business of
the division grew, the manager placed
more and heavier responsibilities on
Mr. Ball's Early in 1906
he was given the title of Manager’s
Assistant, which he retained until Janu-
ary 1, 1915, when he was appointed
Assistant Manager. When Mr. Storer
retired from active duty on January
1, 1922, Mr. Ball was made manager of

shoulders.

Amos Ball.

for almost twenty years he prepared
to take a place in the busy world of
men.

On New Years day, 1897, he left
home to journey to the neighboring
city of Marshalltown, where he secur-
ed a job with the Standard Oil Com-
pany. The hours were long and the
work was hard, but young Ball, trained
to industry and hungry for knowledge,
enrolled in the evening classes of a
local business college, where he master-
ed the rudiments of accounting and
business procedure.

During the three years which fol-
lowed he secured an insight into every
operation of the Company’s business
in the Marshalltown territory, and in
preparation for something better,
taught himself shorthand and became
an expert stenographer.

the consolidated Des Moines and Du-
buque divisions. But he was kept in
that position less than six months, for
on June 1, 1922, he was called to Chi-
As-
sistant General Manager in charge of,
first, the Western Division, then of the
Central division, and for the past two
years of the Eastern division.

cago to assume the position of

His appointment as General Man-
ager of Sales, and his election to the
Board of Directors of the Standard
Oil Company (Indiana) to succeed T.
J. Thompson, who retired after com-
pleting forty-four years of unbroken
service, is a distinct tribute to Mr.
Ball's ability, integrity and honest
loyalty, and at the same time it re-
affirms the established policy of the
great Standard Oil Company (Indiana)
to select as officers and directors men

who have earned preferment by com-
ing up through the ranks.

Personally, ‘Mr. Ball is
most companionable of men.

the
While

a busi-

one of

he is a master of discipline in
ness way, yet his severity has always
been tempered with justice, and even
those whom he has felt it his duty to
censure admit his fairness and
cede the justice of his criticism. Wher-
ever he been employed and in
whatever capacity he has exercised his

con-
has

usefulness he has found warm friends
and ardent admirers, both above and
below him, while those who have been
actively associated with him in similar
capacities have come to love him as a
brother. N. H. Reed.

+
Bugs and Embargoes and Things.
Is there never any limits to which
the autocratic Horticultural
Washington will not go to shut out
foreign food products for the American
consumer?

Boara at

again and

again the sufferers from this all-power-

Importers,
ful board, which clothes itself in the

mysterious garments of science and
plays into the hands of special inter-
ests, are just now up in arms about
the latest embargo issued by the board
—against imported walnuts, chestnuts
filberts.

strikes

and
“lt
this week, “that America might as well

me,’ said one importer

haul down its flag as ‘the home of the
brave’ for we do not appear to have
any bravery left, daily get scared at
anything foreign and lock the door
against it.

“Of course we shut the door to im-
migrants first and labor sky-rockets
Then we shut out

the Sicily lemon and California cashes

wages accordingly.

in; also Japanese beans and grapes

And
now they are afraid of nuts, which

and Southern Hemisphere fruits.

have been coming here for years with-
out the slightest colonization from the
‘coddling moth’ in all these forty or
fifty years. Looks to me as though the
bureau is doing more ‘coddling’ of fav-
orites than the moth does.”

Not only does the suspicion persist
that the bureau is “pulling chestnuts”
(literally) in the interests of favorite
American interests, but that it chooses
the most bungling time and manner
Most of the nut
will come to America

of doing it. crop
abroad which
has already been bought months ago,
and much of it is already afloat 1t will
land against a closed door unless the
Government board modifies its ruling
for this season.

If it really believed in the menace
of the coddling moth, why could it
not have issued its embargo before the
had
April or

American importers committed

themselves—last May—say
the importers. No ore can complain
that the
operate
ing such
years, but it them as
though the Government is still persist-

trade have refused to co-
with the Gvernment in mak-
recent

shipments better in

does seem to
ing in bug hunting in the wrong place;
the pests are already well entrenched
in Washington.
ce
There is a great field for the pro-
motion of farm prosperity by the re-
duction of farm fire losses.

 

FINANCIAL
Sees Big Future For United States as
: Creditor.

E. H. H. Simmons ,president of the
New York Stock Exchange, in an
address before a New York Univers-
ity forum frankly acknowledged that
certain problems of international fi-
nance have been pressed down upon
us, as a result of our new position as
a creditor nation, in just the same way
that the benefits have come. In his
talk Mr. Simmons makes a deduction
that contains a new view
on the position of this country in in-
ternational finance. Had the Euro-
pean War occurred ten or twenty years
sooner, he observes, the United States
would not have been in so favorable
a position to play the role of creditor.

That this country ultimately would
become a powerful creditor nation,
however, war or no war, is the point
he makes. “It was inevitable that
sooner or later the United States would
have become a great creditor nation.
The practical effects of the war have,
therefore, been to force within a brief
period, an economic development in
the United States which, under other
circumstances, well have re-
quired a half-century or more. And
this profound and tremendous trans-
formation of the international econ-
omic status of the United States has

somewhat

might

come suddenly upon a nation almost
wholly unprepared for it by experi-
ence, economic interest or traditional
outlook.”

Perhaps the most delicate task that
Wall Street has had to face in con-
nection with this transition has been
its effort to lead American investors
into European securities. That still
is a problem that confronts every large
investment house in the financial com-
field for the invest-
been opened up

munity. A new
ment of funds
which offers rewards to investors who
the'r selections.
has been to

has

exercise wisdom in
The job of the
guide the investor in so far as pos-
sible into issues of sound character and
away from those not desirable. In a
field new both to our bankers and in-

banker

vestors this country has gone far and
is destined to go still farther.

On the technical side our knowledge
of European methods and fore'gn prac-
tices is being perfected by closer per-
sonal contacts between American and
overseas bankers than ever before in
history. Every large investment house
in Wall Street has had its representa-
tives in Europe this year to study the

future financing in one

Many European ex-

problems of
form or another.
perts have been empoyed by the in-
stitutions here. The American
vestor in a short time has learned to
look sympathetically to the foreign
field for investment opportunities and
even leaders have come
to see that an excess of merchandise
imports over exports is not necessarily
All of these things de-
note progress. Paul Willard Garrett.
[Copyrighted, 1926]
———_>+ > ___
Outlook For Last Quarter of 1926.
As the third quarter of 1926 draws
t oa close and the final quarter begins
the agreement of the authorities on

in-

the business

unfavorable.

MICHIGAN

whatmay be expected in business dur-
ing the months immediately ahead is
a matter for remark. At the beginning
of the year the belief was that trade
would remain good for a little while
but opinions differed widely on what
the year as a whole might bring. Busi-
ness was so much better in the first
three months than had been predicted,
however, that the beginning of the
second and later of the third quarter
found the trade statisticians far apart
in their interpretation of the general
trend. Has not the increased mo-
mentum, they asked themselves,
brought us very near to the inevitable
downturn?

Apparently October 1 is to find most
business commentators convinced that
the established high rate of trade ac-
tivity will continue at least for another
three months. Of that no prominent
authority has raised any serious doubt.
Virtually all of the barometers that
point the way to the future in industry
indicate good business for the months
immediately ahead and perhaps a rec-
ord holiday trade. Unexpected
provement such as gains in orders
from the carriers is reported by the
steel industry. New models have
stimulated a vigorous and sustained
demand for motor cars. Again the
building industry has surprised the ex-
pert and just as a downturn appeared
to be inevitable an increase is seen.

Car loadings that run around the
million figure weekly reveal the flow
of a steady and enormous stream of
goods from producer to consumer and
the period of greatest seasonal move-
ment has not yet arrived. With wages
high and the commodity trend down-
ward the purchasing power of the aver-
age citizen is on a level that all but
assures a continuation of the prosperity
period for the remainder of 1926. What
the new year may offer time alone will
tell. Surely here is a question on which
the authorities differ. Prominent men
may be quoted who believe that we
are in for an era of sustained good
times. Others say that we may ex-
pect a panic within two years.

Recent experience has taught busi-
ness students not to lean too heavily
on forecasts of the distant future for
time has a way of opening sores never
anticipated and healing wounds that
may at the moment seem incurable.
Perhaps the most hopeful aspect of
present trade reviews is not the fact
that in general they report no immed-
iate dangers ahead but that they con-
tinually are seeking to discover the
bad spots before the whole has been
ruined. Concentration on the possible
evils that might arise from overexten-
sion of the installment plan has helped
to make that instrument useful with-
out making it, as yet, harmful.

Paul Willard Garrett.
[Copyrighted, 1926]

—_2-+___
Had His Doubts.

Willie: Hello! Why are you stand-
ing here in front of the office you got
fired from last week? Waiting to get
taken back?

Jimm‘e: Not much! I just wanted to
see if they was still in business.

—_»++>—____

The most enjoyable thing about go-
ing away on a trip is the fun of com-
ing back.

im-

 

TRADESMAN October 6, 1926

OUR OBLIGATION

We realize at all times, that
it is the duty of this insti-
tution to do everything to
conserve, protect and pro-
mote the interest of its pa-
trons.

We solicit and accept
patronage, fully cognizant
of the trust which is repos-
ed in our own judgment and
integrity.

 

On this basis, may we serve
you?

“The Bank Where You
Feel At Home”

rand Rapids
Savings Bank

OFFICERS
@NLLIA.A ALDEN SMITH. Chawman of the Boara
CHARLES W. GARFIELD, Chairman Ex. Com.
GILBERT L. DAANE, President
ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, As’t Cashier
EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER. Ass't Cashier
EARL C. JOHNSON, Vice President H. FRED OLTMAN, Aw't Cashier
TONY NOORDEWIER, Asst Cashier

Main Office

Cor. MONROEand IONIA

Branches
Grandville Ave. and B St.
West Leonard and Alpine

Leonard and Turner
Grandville and Cordelia St.
Mornoe Ave. near Michigan

Madison Square and Hall
E. Fulton and Diamond
Wealthy and Lake Drive
Bridge, Lexington and
Stocking
Bridge and Mt. Vernon

Division and Franklin

Eastern and Franklin

Division and Burton

| (oie pa
“Where you feel
at Home

OLDEST SAVINGS BANK IN WESTERN MICHIGAN

 

   

 

 

 

 

 

 

 

 

 

 

Grand Rapids National Bank

The convenient bank for out of town people. Located on Campau
Square at the very center of the city. Handy to the street cars—the
interurbans—the hotels—the shopping district.

On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of
banking, our institution must be the ultimate choice of out of town
bankers and individuals.

Combined Capital, Surplus and Undivided Profits over

$1,500,000
GRAND RAPIDS NATIONAL BANK

GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of nearly Two Mil-
lion Dollars and resources exceeding Twenty-
Three Million Dollars, invites your banking
business in any of its departments, assuring you
of Safety as well as courteous treatment.

 

 

 

October 6, 1926

MICHIGAN TRADESMAN

13

 

Railroad Earnings Reflect Reduction
in Operating Expenses.

Net operating income of approxi-
mately $135,000,000 for August is what
may reasonably be estimated on the
basis of the railroad reports published
down to date. Carrier earnings on the
whole were satisfactory last month
even if not uniformly higher. If the
final figure should prove to be about
what here is indicated the month
should represent substantial gains over
a month ago and over corresponding
months both in 1925 and 1924. Whether
this estimate in the end will have to
be somewhat reduced or expanded we
now may say with assurance that the
August earnings will set a new record
high for that month.

Perhaps the interesting fact about
the statements is not their size but
what they reflect of savings in opera-
tions. Expenses of that character have
been materially reduced, particularly
those that relate to the cost of trans-
portation. This is very important for
it enables the carriers to show larger
amounts proportionately of net from
the gross receipts than otherwise would
be possible. It is to an improvement
of their operating ratio, moreover, that
the managements must look primarily
in future months to register gains.
Gains im gross business during the re-
mainder of the year will be more diffi-
cult to establish than they were during
the first half of 1926.

The reason for this is easy to see.
In approaching the autumn 1926
months the railroads are up against a
stiffer comparison than they were at
the beginning of the year. Traffic was
excellent during the first half of the
present year, but even with a smaller
volume a good showing would have
been made since the early 1925 months
did not set up a very difficult goal. It
is different with the late 1925 months.
They were months of enormous rail-
road traific. All of which is to say
that railroad earnngs for the remaining
months of 1926 will doubtless continue
good, but will not in all probability
register such uniform gains over the
previous year.

In all discussions on railroad securi-
ties nowadays the topic uppermost in
the minds of the authorities is future
dividends and stock financing. The
real test of the commendable work
done by the railroads in the last few
years to win back public confidence by
providing efficient service will come

when the carriers endeavor on a broad

scale to raise new capital through stock
flotations. The railroads as a whole
have reached a point at which they
must begin to obtain more and more’
capital from stock sales and less and
less relatively from bond issues. It is
this necessity for stock financing that
suggests so strongly numerous in-
creases in the dividend rates of certain
prominent carrier stocks next year.
Paul Willard Garrett.
[Copyrighted, 1926]
—_~+<-+____
Drop in Silver Has Stimulated Study
of Problem.

A decline n the price of silver that
began late in 1925 has become acute
of late and the commodity now sells
again down around its pre-war level.
It has not been many months since

silver at this market commanded 70
cents an ounce but yesterday it touch-
ed a fresh bottom price close to 57
cents. So pronounced a depreciation
in the value of the commodity has
made it a feature of the financial news
and Wall Street now is earnestly
searching for information on the con-
ditions that surround the episode.

Most commodities have fallen in
price this year but silver has receded
more rapidly than the general list and
its peculiar position in the monetary
world makes its drop spectacular. A
combination of influences has been at
work to depress the market in silver
but perhaps those that bear most di-
rectly om the matter are: (1) the rec-
ommendation of the Indian Currency
Commission that India go onto a gold
bullion basis; (2) the record world
production of silver last year and the
heavy output to date in 1926; (3) the
release of metal as a result of the diffi-
culties of certain oversea institutions,
and (4) the heavy supply of silver in
China.

We will not know until early next
year whether the plan of the Indian
Currency Commission will be adopted
but the importance of that decision on
the market for silver may be under-
stood when it is realized that the silver
rupee for 400 years has been the prin-
cipal medium of exchange in India. A
gold standard for the country un-
doubtedly would cut down the de-
mand for silver from that quarter and
complicate the problem of providing
a market for the large world output
which, from present indications, may
set another new high in 1926. Do
these things forbode a downward
trend for silver over a long period?

Authorities reckon that the present
movement may run to excess but at
least one prominent Wall Street insti-
tution recently expressed the view that
in the long run “the tendency of sil-
ver prices seems more likely to be
downward than upward. India is like-
ly to be less of a buyer and possibly
will be a seller of silver in the interna-
tional market. World production now
at record high levels is not likely to
recede in proportion to decreased de-
mands for momentary purposes. The
present occasion affords an opportun-
ity to the industry to develop uses
of silver in the arts and industries that
will absorb the available supplies.”

[Copyrighted, 1926]
—_—_+ ~~. ____

Handkerchiefs May Run Short.

The way retailers are buying all
lines of handkerchiefs in this market
and from men on the road for im-
mediate shipment, together with the
known low condition of their stocks,
points to a possible shortage of this
merchandise early this Fall. The pur-
chases embrace both men's and wo-
men’s goods, and, while there is a
noticeable leaning toward novelties in
most of the orders placed, staple mer-
chandise is by no means being neglect-
ed. Reports from well-posted quar-
ters of the trade indicate that 1926
business to date is substantially ahead
of that taken during the same period
of 1925 and that when the holiday
business is received and tabulated the
trade will be found to have had one
of the best years in some time.

 

 

 

 

IF YOU ONLY
KNEW

the many pathetic cases that come to our

attention, which we cannot disclose,
caused by the failure of a parent or a hus-
band to make a Will, you would give the
matter of making your Will careful con-

sideration.

Consult our legal adviser and he will
explain to you the many advantages of
your dependents that can come only

through your Will.

IO)

[PRAND Rapins [Rust [OMPANY

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston
Denver

Chicago
Los Angeles

 

 

 

 

 

 

 

 

$155,000. Medina Co., Ohio, 514% Water and Sewer Im-
provement bonds maturing Oct. 1, 1929-46,
denomination $1,000, principal and interest Apr.
and Oct. 1 payable at the office of the County

Treasurer, Medina, Ohio.
FINANCIAL STATEMENT
Aetiual Valiation (6st. oo . .
Assessed Valuation (1925) —....._______-______ ee
Tota. onder Dent _... ee
PP Onbitiore 2C8Gaa ee 26,067
Pophiauion (Ost) 22200 27.000
Opinion, Squire, Sanders & Dempsey, Cleveland.
Price: 1929-30, 4.30 basis
1931-36, 4.35 basis

1937-46, 4.40 basis

These bonds are full county obligation and we believe are attractively

priced. If interested please wire or write us.

VANDERSALL & COMPANY

410-416 Home Bank Bldg., Toledo, Ohio
29 So. LaSalle St,
Chicago, Illinois

 
 

ae
maw

__$80,000,000.00
62,499.670.00

Jeane. «Lage bS1.62

1006 Penobscot Bldg.,
Detroit, Michigan

coe

 

 

——————s

 

 

14

Some Hazards in the Storage of Coal.

Anthracite coal consists of prac-
tically all fixed carbon, to produce
combustion of which requires suffic-
ient external heat to raise it to the
kindling temperature. Spontaneous
heating of anthracite coal is unknown,
consequently this kind of coal may be
stored in any amount and by any
method.

Bituminous coal, however, while
containing much fixed carbon, also
contains considerable volatile matter
and chemical impurities that under
suitable conditions may oxidize and
produce rise of temperature. Of these
impurities sulphur is most frequently
found. In the presence of moisture,
oxidation of this impurity apparently
occurs more rapidly than if the coal is
dry. Materials less dense than coal,
such as paper, wood and others forms
of cellulose, or having fibrous struc-
ture, have lower kindling temperature
than coal, or in ordinary language,
they are more easily ignited. The
presence of such materials in stored
coal increases the tendency to spon-
taneous ignition, as they may first be-
come ignited and communicate addi-
tional heat units to the surrounding
coal. In the case of storage of small
masses of coal in bins inside of build-
ings, waste material and rash must not
be permitted in the coal, not only with
regard to spontaneous heating of the
coal that may occur, but also the pos-
sibility of ignition of this combustible
material by carelessly disposed match
or smoking materials, the heat from
which may in turn set fire to the coal
itself. For storage of coal in greater
quantities the removal of all grass,
trash and similar materials is clearly
necessary. Damp ground affords poor
foundation for safe storage on account
of the possibilities for more rapid oxi-
dation of the chemical impurities in
the presence of moisture, as previously
stated.

The item of critical temperature has
been mentioned. Any associated con-
dition that will raise the temperature
of bituminous coal adds to the fire
hazard. The contact of coal with hot
steampipes for example has resulted in
spontaneous ignition in numbers of
cases, as through this means the pro-
cesses of self-oxidation are accelerated.

It will also be relealized that an in-
crease of surface for oxidation means
correspondingly increased tendency to
spontaneous heating. Therefore, very
finely divided coal is more likely to
heat spontaneously than lump coal,
from which radiation of the heat gen-
erated may more easily occur. In rail-
road coaling plants the accumulation
of dust or slack of bituminous coal in
wooden bins has been the means, ul-
timately, of setting fire to the structure
itself. Similarly, accumulations of this
characer, in contact with wooden posts
supporting trestle and other structures
may increase the fire hazard. The
general principle involved can be ap-
plied intelligently to the storage of
coal in large masses. As_ usually
dumped while placing for storage, the
large lumps tend to roll to the foot of
the slope, leaving large accumulations
of fine or slack coal at a single point

MICHIGAN TRADESMAN

where it may heat later and cause trou-
ble. Actual observations also indicate
that to store lumps so that air can pass
freely through the pile to the slack
is undesirable practice, but if the sizes
are fairly uniformly distributed heating
is least likely to occur. Attempt to
secure ventilation for the bottom of
the coal piles have frequently resulted
in fire around the ventilation openings,
due undoubtedly to permitting access
of oxygen to coal that was subject to
spontaneous heating. lf radiation
could occur at the same rate as the
creation of heat units due to oxida-
tion, the temperature of the entire mass
would remain constant. Deep piling
of coal tends to permit accumulation
of heat units, whereas in shallow piles
the heat can be more readily dispersed.
A limit of height of twelve feet has
usually been found satisfactory for
coal in outside storage.

It has been shown that the rate
of rise of temperature has distinct in-
fluence on the ultimate ignition of the
mass. A slow rate of rise may not
be cause for apprehension. If the
temperature of the coal reaches 120
degrees Fahrenheat and then rapidly
rises to 140 degrees, and over, it will
be advisable to pay special attention
to this section of the coal, and pos-
sibly to arrange for overhauling it at
the points where heating is observed.
Experience indicates that heating of
bituminous coal, if it is to occur, will
take place probably during the first
three months after it is mined. This
period can reasonably be considered
as the critical state of coal storage,
during which time its behavior should
be watched more carefully than is nec-
essary after that time. If coal can be
permitted to season about six weeks
after mining and before storing, ten-
dency to spontaneous heating will be
appreciably reduced.

Evidences of spontaneous heating of
stored coal can be obtained in various
ways. Usually a smell of burning
sulphur is a positive indication that
trouble may be expected. Snow will
melt on coal at a point where heating
is in progress. An iron rod thrust in-
to the pile may be tested by feeling
it after it has been in place long
enough to permit it to absorb heat.
A thermometer may be inserted in an
iron pipe with closed end driven down
into the pile. Pyrometers may be
buried in the pile during storage oper-
ations, arranged to read automatically
at the same central point. In special
cases, but only where the values in-
volved warrant, however, — special
watchman, or one from adjacent plant,
may be assigned to take temperature
readings at stated intervals.

If coal is found to have heated to
an extent that safety of the entire
pile is in question, only overhauling it
can be relied on to limit the amount
of coal that may be damaged. The
use of water is not recommended until
other methods have not proved satis-
factory. The value of sodium bicar-
bonate as an extinguishing medium
has not been thoroughly demonstrated.
Pouring small quantities of water over
the top of the pile does not usually re-
sult in extinguishing the fire beneath

 

  

 

 

 

 

$14,500,000
Central Power and Light Company

First Mortgage 5% Gold Bonds, 1956 Series

Dated August 1, 1926 Due August 1, 1956.

Denominations $1,000, $500 and $100.
Listed on Boston Stock Exchange.

In the opinion of counsel, this issue will be a direct obligation of the
Company, and is secured by an absolute first mortgage on all permanent
property, rights and franchises, now owned or hereafter acquired. Addi-
tionally secured by deposit with the Trustee under the mortgage of all
capital stocks and bonds at any time outstanding of the subsidiaries speci-
fied in the mortgage.

These bonds constitute the Company’s only funded debt and represent
less than a 55% mortgage.

Net Earnings over three times interest requirements on funded debt.

PRICE 96 and INTEREST yielding over 5.25%.

HOWE, SNOW & BERTLES

(Incorporated)
Investment Securities

GRAND RAPIDS

NEW YORK CHICAGO DETROIT SAN FRANCISCO
All information given herein is from official sources or from sources which
we regard as reliable, but in no event are the statements herein con-
tained to be regarded as our representation.

 

 

 

 

 

 

   

 

THE OLD NAHONAL BANK

According to the new city directory 6,000
persons have been added to Grand Rapids’
population since last year. New comers as
well as old residents appreciate the advantages
of affiliating with a sound, safe, accurate bank.
For seventy-three years the Old National has
been building an enviable record in its service
to Grand Rapids’ people.

cA Bank jor Gverybody_

MONROE AT PEARL NO BRANCHES

 

 

 

 

First National Bank Bldg. Telephones a ae

Fenton Davis & Boyle

BONDS EXCLUSIVELY
Grand Rapids Natienal Bank Building
GRAND RAPIDS

Chicago Detroit

Congress Building

 

 

Holders of German Mark Bonds of
German States and Cities

It is important that you communicate with us at once
for the latest developments in these issues.

M h Bond Department

ichigan Bond & Investmen °

INVESTMENT SECURITIES daw

10th Floor Grand Rapids National Bank Building
GRAND RAPIDS

 

 

October 6, 1926

 

 

 

 

  

October 6, 1926

the surface, as the water does not
penetrate the crust over the burning
section and reach the seat. of the fire.
Large quantities of water applied dur-
ing the overhauling may, however, act
effectively in reducing the temperature
of the coal. Coal that has spontane-
ously heated may burst into flame when
exposed to the air, so that overhaul-
ing should not be undertaken until
extinguishing water is available, unless
it is realized in advance that loss by
ignition of a certain quantity of coal
will occur.
—_+-____
Best Method of Extinguishing Bad
Chimney Fire.

Chemical extinguishers or lines from

a chemical engine can be used to suc-

cessfully extinguish almost any chim- |

ney fire. If building has open fire-
places, a covering should be put over
them to prevent damage when the ex-
tinguishing fluid is used in the chim-
ney. Care should also be used in the
application of the liquid so that if the
chimney is very hot the use of the
liquid would not crack the chimney.
If sparks are being emitted from the
top of the chimney have men proceed
to roof and kill sparks to prevent their
communication to the roof or through
open windows. This may be done by
directing a chemical stream down the
top of the chimney.

Proceed to basement and remove
cover from cleanout of chimney. Usu-
ally by application of extinguishing
fluid and removing accumulation of
soot at this point the heaviest source
of the fire is removed. Proceed to the
various floors and remove flue and
chimney caps and where fire is found
apply extinguishing fluid.

(b) Dangers from a chimney fire
consists of its communication to the
house itself through a defect in the
chimney or by sparks on inflammable
materials. The dangers from sparks
is particularly acute where wooden
shingles, awnings, open windows or
clothes reels are in close proximity.
In many old houses where individual
stoves in the rooms have been re-
placed by a central heating apparatus
it will be found that the chimney caps
on the various floors have been cov-
ered with wall paper. These caps be-
come porous through rust and de-
terioration and fire is easily commu-
nicated through them to the partitions.

A thorough examination should be
made of the chimney, top and bottom,
and on the various floors to ascertain
if the fire is out. All soot should be
removed through chimney clean-out.
If the walls around the chimney feel
unduly warm at any spot a hole should
be put through the plastering in order
to make sure that fire has not com-
municated to the building. At a par-
ticularly bad chimney fire a detail of
one man with an axe and a small
chemical extinguisher shold be left to
watch for any rekindling or any con-
cealed fire that has been overlooked.

——»+ 2+

Danger Greater After Midnight.

Everyone recognizes the problems
encountered by the fire department
because of modern congestion of traf-
fic during the business hours of the
day and the theater hours during the

MICHIGAN

evening. Little has been said, how-
ever, about the danger conifronting
departments by reason of the traffic
directly after midnight. More than
one fire department official has de-
clared that his department is in greater
danger of a serious accident after mid-
night than during the crowded traffic
conditions found in the daytime. The
fire department driver as well as the
drivers of other machines are then ex-
pecting to find heavy traffic and to
exercise some degree of care in driv-
ing. After midnight everyone feels
that traffic is cleared. Cab drivers
careless, often laughing and talking
often drive like mad. The revelers,
excitedly, speed along without watch-
ing. The “one arm’ drivers are out
in force. Thieves seeking to get away
with stolen cars are desperately eager
for rapid motion. All these things
combine to make the hours directly
after midnight a time of special hazard
for the fire department.

—_—__+ ++. -
When Water Should Be Used Spar-
ingly.

Unslacked lime. The addition
water to this commodity would gen-
erate heat and extend the fire. Saw-
dust and oil. Water should be used
sparingly as both of these commodities
are lighter than water and when burn-
ing will float on top of the water
spreading the fires. Electric fires. Wa-
ter will short-circuit and often increase
the fire in addition to a great increase
in the damage to the electrical ap-
paratus. There is also the danger of
injuries to nozzlemen when directing
a stream on electric apparatus where
a high voltage is used. This is espe-
cially true in the use of carbonic acid
gas extinguishers. Water should be
used sparingly where absorbent ma-
terial, such as baled cotton, wool, etc.,
are found, as the added weight in ma-
terials in such as these will often cause
floors which have been weakened by
fire to collapse. Water should be used
sparingly where metal framework of
buildings has become excessively hot.
The direct application of water in cases
like this will cause the metal to warp
and almost always cause a collapse to
the building.

——_2 <2.
Salt Avoids Hay Fires.

One of the best means of avoiding
fire in newly stored hay is to sprinkle
the hay with rock salt, according to
advice from J. A. Tracy, state fire
marshal of lowa. Particles of rock
salt about the size of gravel, such as
is used in ice cream factories in pack-
ing, in quantities of about one bucket-
ful to a load of hay, can bring the best
results, the state marshal says.

Clover and alfalfa are the most apt
to heat because they contain more
moisture than timothy or wild hay.
If the hay is well cured before being
put into the barn there is no danger
of heating, but it is not always an
easy matter to get it thoroughly dried

out before putting it away.
ee

Tight-wad husbands and _ extrava-
gant wives rarely escape the divorce
courts.

of

—__22>___—_
The parts that don’t show are what
determine the real value of anything.

TRADESMAN

 

15

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that

you are buying

The Net Costis OO Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.

of Fremont, Michigan

 

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

SAFETY

C. N. BrisTou,

GRAND RAPIDS,

SAVING SERVICE

CLASS MUTUAL INSURANCE AGENCY
“The Agency of Personal Service”

H.G. Bunny, <A. T. Monson

CWND
NEW LOCATION

305-306 Murray Bldg.
MICHIGAN

 

 

 

 

 

 

President

WILLIAM A. WATTS

Merchants Life Insurance Company

RANSOM E. OLDS

Chairman of Board

©

Off-es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

 

 

 

August 2, 1909

17 Years August 2, 1926

Without an Assesment
Paying losses promptly

Saving our members 30% on premiums

GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

affiliated with

The Michigan Retail Dry Goods Association
320 Houseman Bldg.

Grand Rapids, Mich

 

 

 

 

 

16

Early Settlement Schools Were of the

est.

Grandville, Oct. 5—The Campau
centennial gives point to some things
I would like to say about the common
schools of the pioneer days when
everything was in a crude state. The
early settlers were but little removed
from the Indian, some people of to-
day think, and yet, to use an old ex-
pression, some of those backwoods
district schools could give our modern
school system cards and spades and
then beat them to the goal.

To be sure, corporal punishment
was permitted and was at times needed
to keep order and proper discipline. I
sometimes think a lack of this may
have something to do with the laxness
of everything manly which exists to-
day in many parts of the country.

A school teacher then was supposed
to set an example for his or her pupils
to follow, and nearly all the members
of those wildwoods schools regarded
the teacher in the light of a superior
being—one who knew everything and
never went wrong.

The first school the present scribe
ever attended was in a small one room
dwelling house, the room not over
sixteen feet square, seated with home
made pine benches, the windows filled
with sash holding glass seven by nine
inches.

On one occasion when he sat near
one of these windows scanning the
A B C columns of his green Sanders
primer, a dozen Indians filed out of
the nearby woods, coming with long
strides toward the school building
The redman in advance twirled a
gleaming hatchet, while the second
one twirled a glittering hunting knife
in air. Dressed in leggins, blankets,
no head covering save a band stuck
about with turkey feathers, faces daub-
ed with red paint, that small boy
thought his last day had come.

The lead Indian let out a whoop as
he came within a few rods of the door.
I remember wondering why the little
schoolma’am was so quiet and un-
concerned with such a band of wild
Indians coming with the evident pur-
pose of murdering us all. The heart
of the boy in his mouth. He pictured
these red fiends slaying that room full
of girls and boys, going away with
bloody scalps dangling from their belts.

No more A B C’s for him after that.
The redmen filed to the left, gathered
around a grindstone that stood near
the roadside and proceeded to sharpen
their weapons.

My alarm was not yet appeased,
however. This sharpenine of weapons
was only a prelude for the slaughter
to begin later.

I did not recover from my fright
until the last Indian turned from the
grinding and went back to the shelter
of the woods. Being ashamed of my
fears I said not a word, but tried to
interest myself in the green primer of
kindly memory.

The next school building which we
were permitted to occupy as a temple
of learning was a deserted shingle
shanty, the pine benches being remov-
ed to this new structure where the
young idea was permitted to shoot
without let or hindrance.

Now and then the ferule was used on
a recalcitrant pupil to bring him to
terms, but never were there any severe
punishments. As a rule, the back-
woods boys and girls were good sort
of folks and never, or at least seldom,
broke the rules laid down by the teach-
er. I call to mind only one teacher
being worsted by his scholars and giv-
ing up his school before the conclu-
sion of the term. He was a conce'ted,
self opinionated young chap, who had
an idea that his especial family made
the world. He was driven out through
sheer ridicule and no one in the dis-
trict was miffed at his going.

At length the wise men of the dis-
trict situated in the heart of the great
pine woods, came to the conclusion
that the district needed a _ building

 

 

MICHIGAN TRADESMAN

made especially for school purposes,
hence a carpenter was hired and a
school building erected at a cost of
$400. It was looked upon as quite an
expense at the time, and yet within the
walls of that plain little schoolhouse
many ideas were turned to higher
things and some of the ablest men
graduated from that humble district
school.

That which the pupils learned was
learned thoroughly, and when a boy
said he had mastered this study or that
he meant exactly that. We had no
kindergartens or grades then and very
many of the studies now considered
a part of the city high school cur-
riculum were taught in these early
primary schools.

I call to mind an instance of how
thorough were those early teachers
in the Michigan backwoods. One pupil
who had never been to any but the
settlement school conceived the idea
of becoming a civil engineer. His
teacher taught the first principles of
the desired knowledge and from the
lowly backwoods primary this youth
went directly to Cornell University at
Ithaca, New York, where he entered
that school without any _ difficulty,
while at the same time many who had
passed a city hgh school test were
turned back to brush up their learning.

There died not long ago, and not
far from Grand Rapids, one of those
early teachers of that Muskegon river
settlement school. She was well along
in the eighties, her passing reminding
some of her old pupils of that time,
when she held the boards as one of
the most competent teachers of her
day and age. Old Timer.

> +
Junior’s Lines Very Active.

Excellent business in the better lines
of junior wear is reported by manu-
facturers of these garments. In this
apparel silk velvet is being used ex-
tensively for young girls’ dresses, as
well as crepe-back satin and georgette.
Bolero effects are among the most pop-
ular in these lines, as are tiered skirts
and bloused bodices. All the shades
from rust to tan, bright red, navy and
black are among the favored colors.
Trimfing details include artificial flow-
ers placed upon the shoulder and buck-
les at the waistline. Pleating is used

for skirts, bodices and undersleeves.

—~7+3>_-
Saray Pelts and Furs.

 

 

 

  

Green No. 40 07
Greer. No. 2 ee eee 06
cured, ND. 20 08
Cured; No, 2 2 07
Calfskin, Green, Noe. 1 _...._ 12
Calfskin, Green, No. 2 ______________ 10%
Calfskin, Cured, No. 1 _.. 13
Calfskin, Cured, No. 2... ae
Horse, me Secs
ipree, No. 2 oo ; 00
Pelts.
See 50@75
Bheartines 2 wate
Tallow.
Prime 07
No. 1 07
No. 2 06
Wool.
Unwashed, medium -__---..______ @35
Unwashed, Tajects @35
Unwashed, fine -__._.___ ee a
>.>.

Browns Lead in Fall Suitings.

Browns continue to come steadily to
the front in the demand for men’s wear
suitings for quick delivery. From pres-
ent indications the browns with a red-
dish tinge will be most successful dur-
ing the fall season, superseding blues
to considerable extent. Retailers are
already featuring the shades, and con-
sumer interest is strongly in evidence.
The tendency toward wide stripe effects
is also strong at the moment and the
mills are said to be having no diffi-
culty in disposing of stock goods hay-
ing wide stripes on a black ground.

 

0)
O

Banking
NPE

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Privacy °
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Unusual Safety
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Capital and surplus $312,500.00.
Resources over $5,000,000.00.

Send for free booklet
on Banking by Mall

HOME STATE BANK
FOR SAVINGS S482 Rarios

nem

 

 

 

 

 

 

A COMPLETE LINE OF

Good

Brooms

AT ATTRACTIVE PRICES
COWS

Michigan Employment
Institution for the Blind
SAGINAW W.S.. MICHIGAN

October 6, 1926

Zion Fig Bars

Unequalled for

Stimulating and

Speeding Up
Cooky Sales

Obtainable from Your
Wholesale Grocer

Zion Institutions & Industries

Baking Industry

Zion, Hlinois

 

 

Sand Lime Brick

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Nothing as Fireproof
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Brick is Everlasting

 

GRANDE BRICK CO.
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Distributor
816-20 Logan St.

Grand Rapids, Michigan
SS

 

 

DELICIOUS

alana cP aanai

 

 

a

 

 

+

Pr.

October 6, 1926

Looking Back To the Days of Boots.

Grandville, Oct. 5—In looking back
fifty years one sees the men folk of
the land wearing boots instead of
shoes, while the fairer sex had not yet
come into the heeled shoe.

When I was a small chap I im-
agined that the women walked on their
skirts, since their feet were always
hidden beneath their ample nether gar-
ments. As for shoes they wore the
heelless kind. Low heels did not come
in until later.

As a boy of 16 I clerked in a back-

oods store and sold boots and shoes
alone: Mens boots were made most-
in Boston, from which town we re-
ceived them in long boxes a dozen
pairs of boots to the box. Women’s
shoes were less bulky, cloth shoes
without heels predominating.

There were three qualities of boots
for men. The cowhide for laborers,
kipskin for those who liked a little
better grade and fine boots of calfskin
for Sunday wear.

And how those: pinewoods dudes
compressed their feet into those “fine
boots.” A small foot was a sign of
aristocracy for man. or woman. Many
of the troublesome corns were en-
grafted on the feet of those men who
compressed their feet tightly in calf-
skin boots when they took their best
girls to a dance or party.

Do not imagine for a minute that the
boys of the lumberwoods_ weren't
finicky in dress when they went out
among them. And the girls were al-
most as foolish with imprisoning their
feet in tight fitting shoes.

After dancing all night in tight boots
one may imagine what a relief it was
for the tired lumber lads to doff their
Sunday togs and get into big, easy
brogans and every day clothes.

Even boys in school whose parents
coul’ or would not afford to buy them
fine boots suffered excruciating torture
wearing tight kips and even cowhides
during school hours. At timse a fel-
low would find his boots so tight he
found it necessary to. stretch the
leather, which was done by filling the
foot of the boot with oats, dampening
them so that the swell of the oats
would expand the leather.

Boots and shoes large enough for
comfort were a sign of mediocrity, and
not even the veriest clodhopper among
the woodsmen would ever be caught at
a public gathering without his feet
compressed in tight calfskins. Milady
was no less particular and a small foot
was the height of respectability.

The making of leather into boots,
with more of the stock in legs than in
the feet, in time became an unneces-

sary expense and then came the shoes
Eng men. Before this, however, ap-
peared heeled shoes for the women. It
was nearly as much a knack to walk
on the first heels as it was to learn to
skate. Every new fashion, however,
is soon mastered.

The first hoop skirts were a wonder
for size and elasticity. I well remem-
ber a party of ladies from Muskegon
who visited in our village and were
shown through the big sawmill. Their
voluminous skirts more than filled an
ordinary doorway and were a wonder
to the eyes of the rustics.

These skirts were made to stand out
like a hogshead by ratan hoops. Later
came a moderation in size and the less
sensational steel hoopskirts, of which
I sold myriads across the counter.

It was not until later years that
rubber was utilized as footwear in the
winter season, before which the only
saf- uard against wet feet were copious
doses of tallow applied to the leather
boots. This was not: an_ infallible
remedy against moisture, however, and
no boy ever passed through a Michigan
winter dry shod.

Youne girls Gften wore boots to pro-
tect ther feet while wading through
the snow. Red teps pleased the chil-
dren, and sometimes those of older
growth,

Boots of any leather were found in-

MICHIGAN TRADESMAN

adequate for the protection of the
woods workers feet, conseguently a
genius of that day invented the shoe-
pack, sometimes called bootpack. These
were made of cowhide, oil tanned and
uncolored, heelless, with ample legs
in which the trouser could be tucked.

The shoepack was, in truth, a great
improvement over ordinary boots for
woods work in winter when snow was
deep, and they were soon universally
adopted.

One of the most eloquent preachers
I ever heard worked in the logging
woods and came regularly every Sun-
day to preach in the village school-
house. His garb was coarse but neat
and comfortable, his feet covered with
the universal shoepack.

It was found necessary to wear boots
when one went skating as all skates
had heel caulks which had to be press-
ed into the heel. The Indians either
filed down or removed these caulks,

NET WEIcrT

ONE POUNG

since they wore buckskin moccasins
which were heelless.

The days of bootwearing passed
many years ago, and where the women
walked on their skirts they now stand
up fully revealed as to underpinning.
The day of squeezing the foot that it
may be beautiful has passed; also
there are fewer corns and carbuncles
among the newer generation coming
on.

It is perhaps better so. We live and
learn, although there may be some
danger of learning things not so good
for the upbuilding of the race.

Old Timer

—_2-2-.____

What a Plant Manager Does.
“What are you doing now, Bill?”
“Plant manager for old Skidrox.”
“Plant manager! What do you have

to do?”
“Water the geraniums.”

17

Corporations Wound Up.
The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:

Moss-Schury Manufacturing Co., De-
troit.

3nton Harbor Forging Co., Benton
Harbor.
General Die Casting Co., Bentoa Har-

bor.

Benton Harbor Malleable
Co., Benton Harbor.
keamer Motor Car Co,

Sunshine Realty Co., Lansing.

Marysville Products Co., Marysviile.

Auto Tire Repair Co., Lansing.

Munising Motor Co., Munising.
srundage Drug Co., Muskegon.

Van Dyke Building & Realty Corp.,
Detroit.

Stimpson Scale & Electric Co., North-
ville.

Sanford’s Drug Store, Muskegon.

Schrouder’s, Inc., Grand Rapids.

Foundrs

Kalamazoo.

ee excel for
_ the price asked
“dp we hope to ob-
lain your interest
_ and merit your con-
tinued patronage

‘ 2 emerge i
.{_Iwosso, micnigan |

 

 

 

18

DRY GOODS

Michigan Retail Dry Goods Association.
President—H. J. Mulrine—Battle Creek.
First Vice-President—F. E. Mills, Lan-

sing.

Second Vice-President—G. R. Jackson,

Flint.

Secretary-Treasurer—F. H. Nissly, Yp-
silanti.
Manager—Jason IX. Hammond, Lansing.

Heavy Reorders For Negligees.

What is considered a demand of un-
precedented proportions is being re-
ceived by manufacturers of women's
negligees. Retailers in most sections
of the country are said to be having
a bigger turnover of this merchandise
than ever before and, in consequence,
reorders in great volume have been
reaching manufacturers. The pressure
has been.so. great that most whole-
salers have more business than they
can readily handle, and orders are be-
ing taken for delivery in from three
weeks to a month. Quilted satin robes
in bright shades are particularly
sought. The demand, however, is
described as well diversified and_ in-
cludes garments of velvet, metallic
brocades and other novelty silks.

—___22o_____
Short Petticoats Favored.

Short petticoats, most of them rang-
ing from 24 to 26 inches in length, are
favored this season by buyers of these
garments. They are shown in knitted
silk, radium and similar materials, and
are in fair demand with both local and
out-of-town _ retailers. In costume
slips, according to information receiv-
ed from manufacturers represented in
the United Petticoat League of Amer-
ica, the preference is for those of high
luster materials, whether they are
worn under transparent dresses. or
with street clothes. Bloomers are
being sold extensively at present, es-
pecially a new model that stops just
above the knee and is provided with
a good grade of elastic which serves
as a garter.

+2

Spring Lines in the Silk Trade.

Lines of broad silks for Spring are in
the final stages of preparation, and
openings of several of the leading do-
mestic offerings are said to be sched-
uled for the near future. Several lines
have already been opened, including
those of important foreign producers,
and representatives of these firms say
the development of the early buying is
more active than was at first anticipat-
ed. For the most part, however, silk
manufacturers are inclined to proceed
cautiously at this early date in order to
avoid the mistakes which were made
last Spring. It is still an open ques-
tion as to the part that novelty silks,
particularly prints, will play in the new
season’s merchandising. Certain it is
that they will not be rushed into heavy
early production.

—_22+<-___-
New Sanitary Bloomer.

A new type of silk bloomer having
a special sanitary feature is being of-
fered by a manufacturer. The gar-
ment has an inset of moisture proof
material, which is not noticeable un-
less carefully examined, designed io
safeguard the wearer against discom-
fert caused by perspiration, ete, In
addition, the inset, by reaching nearly
to the top of the back of the bloomer,
is said to give a certain “body” at th>

 

MICHIGAN 'TRADESMAN

curve of the figure, thus helping to
achieve the fashionable straight line
back. All seams are flatlocked. The
garment is cut along anatomical lines
and is designed for both stout and
slender figures. It is fashioned of
rayon or glove silk. Prices range from
$16.50 to $36.50 per dozen.
—_>++___
More Call For Underwear.
With the approach of cooler weather
a noticeable acceleration of demand
for men’s heavy underwear, both rib-
bed and fleeced, has become appraent.
The result is that most mills are sold
up for as far ahead as they care to
go and at least in the ribbed goods
end of the trade, from three to four
weeks’ time is asked in getting out de-
liveries on new crders. The demand
is expected to continue active for some
time, as jobbers report retailers to be
clamoring for rush shipments. Spring
goods continue very quiet here, but an
active call for nainsooks is predicted
for late November and December. Just
what prices on the goods will be at
that time is only a matter cf conjecture
at the moment.
—_2~+<-___

Orders For Sweaters Increase.
As the thermometer slowly drops
there is a great deal more than a cor-
responding rise in the demand _ for
sweaters of all kinds. Jobbers’ stocks
of these goods are still none too heavy,
despite active recent buying, and, un-
der pressure for prompt shipments to
the retailers, they have increased their
demands on the manufacturers for
quick deliveries. In most instances the
mills are too busy on orders placed
earlier in the season to comply with
their requests. This is especially true
of shakers, which appear to be having
one of the best seasons in some time.
Novelty types of sports coats are also
much in demand at present.
—_2+ 2+ >___
Good Trading in Rayon.

The leading makers of rayon have
sufficient business booked to keep busy
for some months to come. Despite the
slackness caused by the expectation af
lower prices in July, the reival of
confidence and buying since the re-
duction was made is said to justify the
belief that the full year’s business will
be as good as that of 1925. Producers
now are giving every attention to the
production of stronger and finer fila-
ments and of improving the resistance
of rayon to moisture. Additional out-
lets for the yarn are being developed,
one notably being the greatly increased
use of the finer deniers by the women’s
underwear trade.

—_+>+.___
Looking Ahead.

The big wholesale houses and nov-
elty manufacturers are now showirg
their lines of Hallowe’en novelties and
decorations. You will probably want
something of the sort to give away to
youngsters on some Saturday late in
Oc‘cher. And you will surely want
some material for a Hallowe'en win-
dow. Now’s a good time to order it.

 

Ene O-rality, Frice and Style

Weiner Cap Company

Grepd Rapids, Michigan

 

October 6, 1926

 

 

    

VWELLASTic
UNDERWEAR

VELLASTIC UNDERWEAR besides being wonderfully warm
because of the innerfleece, gives that “made to order” feeling.

Member of
the Family.

This is because of the accurate sizing and careful workmanship.

Next time try “Vellastic” and you'll always buy it.

Western Michigan Sole Agents

PAUL STEKETEE & SONS

WHOLESALE DRY GOODS GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

Nashua

White Cotton Blankets

‘To supply the early Fall demand for white cotton
blankets and blanket sheets, we offer for immediate
delivery the following numbers in the well known
Nashua line. These numbers are all first quality
goods and carry the mill tickets.

6 4x76 white cotton double blankets, Blue & Pink $1 45

Borders oe Pair
white cotton double blankets, Blue & Pink 15
68x80 borders (2 ek $1 Pair

72x80 white cotton double blankets, Blue & Pink $1 -90

borders ee Pair
72x99 Tine, no borden om single, Plain $7 5-50

READY FOR YOU—ORDER TODAY

EDSON, MOORE & COMPANY

1702-1722 West Fort Street <
DETROIT

DRY GOODS — NOTIONS — FLOOR COVERINGS — FURNISHINGS

 

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October 6, 1926

The Church as a Civic Asset.

I believe in the church as a civic
asset. I do not feel myself competent
to discuss religion from the stand-
point of doctrine, nor even as a matter
of personal experience. I[ leave this
high privilege to others, but I have
a conviction that the church is an in-
stitution essential to the welfare of our
city and hence of all cities, and I be-
lieve it is the civic duty of all citizens,
whether members of the church or
not, to give it support.

Not all of us will ever be robbed,
murdered, or burned out of our homes
or places of business by fires, but we
all contribute to the support of the
police and fire departments. Although
we may not personally have children
in our families attending the public
schools, we regard their maintenance
as essential to an intelligent citizen-
ship and accordingly contribute glad-
ly to their support.

We believe in public libraries, open
parks, lake beaches, recreational cen-
ters, the Art institute, the Field mu-
seum, the aquarium, and all other in-
stitutions which make for health and
happiness. We believe in them all.
In the same way, but with even greater
emphasis, we believe in the church as
an institution which is a benefit to all
and hence has a claim on all! people
for its support.

In the several great divisions of the
church, Catholic, Protestant, and Jew-
ish, there are wide differences in be-
lief, but there is one common platform
on which they all stand and show loy-
alty toward each other, and that is in
their opposition to every form of evil.
It is a remarkable fact, when we stop
to analyze it, that the church is the
one universally recognized organiza-
tion the world over created and main-
tained for the sole and exclusive pur-
pose of promoting good morals and
combating evil. For this reason, if
there were no other, the church is en-
titled to the presence and support of
every patriotic citizen proud of his
country and jealous of its good name,
for thus the church becomes a defense
against an enemy we are not able oth-
erwise to defeat and, indeed, are scarce-
ly able to hold in check.

As a business man and citizen with
a deep appreciation of the fundamental
purpose of the church, its long record
of universal helpfulness, and its unlim-
ited possibilities for future helpfulness,
if properly supported, I heartily join
in the appeal of so many ministers for
a larger attendance.

I understand, of course, that many
do not go to church because, they say,
they do not believe in the stories of
Jonah and the whale, Adam and Eve,
and others of like import, and they do
not care to listen to the views of min-
isters on this or that subject. Never-
theless, the stories are interesting,
whether true or not, and the minister
is not the only person who has dif-
ficulty in having his views adopted.
We are all subject to annoyances on
that score.

Benjamin Franklin differed with his
parents and most of his associates on
questions of creed, established a creed
of his own, and loyally attended and

MICHIGAN

supported the church because he be-
lieved in the propriety and utility of
public worship, in its influence on the
development of character and good
morals.

Big business, so called, sometimes
referred to by certain newspapers and
politicians as trusts, combines, or ‘‘the
octopus,” is in its policy and practice
a sincere believer in all the church
stands for in truth, honesty, and square
dealing. It is sometimes charged by
agitators that religion should be op-
posed because it makes the worker
content with his wages and patient
under the oppression of the rich. Such
critics taunt the church as “promising
pie by and by’—that is, a heavenly
reward—while denying just wages here
and now. We reply the reason why
vast aggregations of capital and prop-
erty support the church is because
good conduct and morals are essen-
tial, and both the church and big busi-
ness are continuous enforcers of these
qualities.

No man can long survive at the
head of a great business whose life is
not clean and conduct upright, an in-
spiring example to those under him.
And no one under him can long sur-
vive who does not follow his lead.
Big business has no printed rules re-
quiring the observance of truth, hon-
esty, and sobriety, but they are the
very atmosphere in which all business
thrives.

The necessary teamwork of thou-
sands working for a common business
end requires mutual respect and con-
fidence, on the part of the chief as
well as the humblest employe, if the
enterprise is to succeed. Indeed, big
business is only possible and can only
succeed through the observance of the
principles and practices for which the
church has courageously contended
from the beginning. In countries where
this basic faith is lacking there is no
possibility of big business, for men do
not trust each other and so cannot
co-operate with each other in common
aims and purposes. Faith and trust
are as much the foundation of success-
ful business as they are of the church
and religion.

In the old colonial days the meet-
ing house and the town hall were the
same building. The minister preached
on Sunday and was the moderator of
the town meetings on weekdays. The
minister and the mayor were invariably
the same man. Only members of the
church could vote at an election for
public offices.

It might make a_ difference with
some to be deprived of the privilege
of voting unless they belong to a
church; but, in view of the complaints
made by political managers that it is
difficult to get church voters to go to
the polls, the remedy, if it could be
applied, might have only little value.

It may be ungracious for me to
find fault with those who sit at home
and listen in on church services over
the radio instead of giving encourage-
ment and support to the minister by
their presence in local church. I be-
lieve, with all the advantage and won-
der of the radio and the help it is to
those who cannot attend the church,

TRADESMAN,

the happiness and usefulness of those
who actually attend church in premot-
ing their own and the community wel-
fare are much larger than they could
otherwise experience.

Church attendance should be a life-
long habit. Parents are, of course,
responsbile for the cultivation of the
habit by the children, and the most
effective factor in teaching children
their duty is for parents to add the
example of their own attendance to
their admonitions to their children. In
later periods in life there comes a
temptation to give up church attend-
ance. Young men and women prefer
pleasure. The tired business man
thinks his body and mind need the
rest of the golf links or the automo-
bile ride. The habit of nonattendance
at church grows, just like every other
habit. Persons who would be horri-
fied at the idea of closing our churches,
dsimissing our preachers, and relaps-
ing into barbarism nonchalantly adopt
the motto, “Let George do it,’ and
trust that all will be well as long as
George is on the job. We can no more
shift our church responsibility on some
one else than we can shift our per-
sonal duty of voting on election day.

3ernard E. Sunny.
—_—_e--

Holiday Neckwear Being Bought.

Men’s neckwear orders are being
placed in increasing volume, and busi-
ness for the holiday season is expected
to be particularly good. Retailers are
said to be getting a good turnover of
ties to retail up to $1.50. Stripes,
moires and satin ties are said to be

 

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doing particularly well, with warp
prints taking hold in the more ex-
pensive merchandise. In the special
holiday offerings are boxed sets com-
prising ties with handkerchiefs to
match. Boxed merchandise is counted
to sell in larger volume this Christmas
than in past years.
ee
Slave Bracelets Hold Interest.

The “slave” bracelet continues to be
outstanding in the buying of popular
priced novelty jewelry. Flexible links
are featured and rnost of the bracelets
are set with imitation cabochon stones.
The merchandise having the best turn-
over is priced at wholesale to enable a
retail figure of $2.95 and up. In other
jewelry items crystal and rhinestone
effects are dominating, the vogue for
“white” stones for evening wear being
very strong. In pearl merchandise the
trend is toward the sixty-inch “rope”
of large baroque style pearls. This is
designed mainly for formal wear.

ee

Women’s Underwear Doing Well.

Women’s undergarments for immedi-
ate and later delivery are selling well,
according to wholesalers. Both lace-
trimmed and tailored merchandise is
in demand, the buying covering rayon,
glove silk and crepe de chine garments.
A particularly good call for the latter
within the retail price range of $2.95
to $5.95 is reported. A specialty that
is said to be taking very well is the
combination bandeau and step-in of
jersey or crepe de chine trimmed with
lace. An excellent selling period prior
to the holidays is anticipated by glove
silk manufacturers.

      

 

 

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20

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

 

Look Everything in the Face and
Fight.
Written for the Tradesman.

One part of the enquiry I treated
last week was passed over. It related
to the enquirer’s question about con-
fining his purchases to a high grade
wholesaler, buying on sixty days time
and himself “going on a cash basis.”
Yet it seemed plain that credit could
not have been this man’s trouble since
with a business of $12,000 a year, he
had outstanding only $600.

But I omitted discussion of the ques-
tion for a yet more important reason.
There were so many perfectly obvious
things to be attended to—so much that
needed clarifying—the man’s knowl-
edge of vital questions was so plainly
lacking that the question now repeated
could wait.

You see, it is that way with human
nature. When we meet trouble or per-
plexity we are so apt to think up some
far-fetched scheme to obviate it, utter-
ly regardless of faults right before us.
How could anyone know what to do
until he had some definite knowledge
of what he was doing now?

Again, men who have never done a
cash business have a way of thinking
that it is a simple, easy business to do
But the reverse is true. A cash busi-
ness is difficult to run successfully,
much more so than one wherein credit
is extended. There are many reasons.
One important one is that consumers
will tolerate much from a credit mer-
chant, as a return consideration for the
accommodation of credit, which they
would not stand for a minute from a
cash merchant.

It is, therefore, easier, safer, likely
to be more profitable for a merchant
of the average grade to operate on a
fairly well conducted credit basis than
to sell for cash.

3ut of all plans for gojng on a cash
basis, the one suggested by my friend
is the worst. The fact that he ad-
vances the idea shows that he has had
no experience as a cash merchant, that
he has not investigated any of the
facts of the case, and that he has not
used his native horse sense in reason-
ing out the problem. For it must be
apparent to any thinking man that if
one is not going to pay for goods when
he has the money, he is not likely to
pay at all. Surely when you have the
cash is the preferred time to liquidate.

One of the reasons back of the regu-
lation of railroads by the Interstate
Commerce Commission was the for-
mer practice of the roads to buy on
credit while selling for cash. Freight
charges are paid on delivery of goods.
Passengers buy tickets for cash.
Money is collected either when ser-
vice is rendered or in advance thereof.
Hence, buying on time tended to de-
moralization which had to be checked.

It is axiomatic that a merchant may
be owed and still be safe so long as
he does not owe. But to owe and not
be owed is fatal. It is bad morals, bad
psychology, hence bad business.

Let my friend do what I told him

MICHIGAN TRADESMAN

in my last. Let him dig out the facts
in relation to his business as it stands
now. Once get the real low-down on
his present situation and the rest will
come easy. For to get the facts will
be to correct what is wrong. To cor-
rect what is wrong is to avoid wrong
actions in future. Credit is good busi-
ness if carefully handled. The process
I have indicated will promote care and
conservatism. That's what this man
needs.

Here is a live question. I want
merchants to answer it. I need the
information.

What proportion of your stock in-
vestment should be uncooked cereals?
I mean to include both bulk and pack-
age cereals—oatmeal, cracked wheat,
corn meal, rolled wheat, rolled oats. I
want to know about the entire line that
is not processed. This does not take
in shredded wheat, grape nuts, puffed
wheat or rice, or any other of the
ready-to-serve articles.

This may be reduced to the number
of dollars properly apportioned to such
goods out of a thousand dollars of
stock; but, obviously, the way to begin
is to discover what sum you have in
such items out of your own average
stock investment. Incidentally, this
will be useful information.

Therefore I expect a lot of letters.
Send them to me in care of the Trades-
man.

The Merchants Service Bureau of
the National Cash Register Co., Day-
ton, Ohio, furnishes lots of valuable
information to merchants everywhere
—and it is free for the asking.

I have before me the latest bulletin,
bearing the title indicated. It begins
with the suggestion ,“Who Will Be
Interested in This Bulletin?” It lists:

“The merchant who is now paying
a very high rent. The merchant who
is about to sign a long lease. The
merchant whose lease expires soon.
The merchant who wants to stay
where he is. Anyone who plans to
open a retail store.”

That seems to cover most of us.
And believe me, it is all true. We are
all interested, regardless of our pres-
ent situation. For the man who is
located under a long lease and there-
fore may feel that he “can not help
himself, regardless’ can, nevertheless,
gain hints from this bulletin which
will enable him to improve his situation
in one or many ways.

Nor is there any reason for a man
to feel that thought on location means
nothing to him because he is anchored
now. I know this from an experience
which was the turning point in my
business life.

We were located in our own build-
ing. The section had been the best,
but was rapidly losing cast and pres-
tige. Yet ‘there seemed no way to
dispose of the property. The best cor-
ner in town was then vacant except
for a lumber yard that occupied the
half block adjacent.
likely to build on it.

For a time I sort of gave it up. Then
came a day when I read in our news-
paper that Corry Brothers, our biggest,
most aggressive, even though personal-

Nobody seemed

ly friendly rivals, had arranged with
the owners of said corner to have a
(Continued on page 31)

 

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#

October 6, 1926

 

 

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3 mun :

“eke ep aha eect

October 6, 1926

_MEAT DEALER

Meat Dealers To Go To School.

A few days ago in a building at the
corner of New Jersey avenue and B
streets, Washington, D. C., an idea
was born which is destined to grow to
be the most significant thing in the
work of the Retail Meat Dealers As-
sociation. Government experts con-
nected with the Federal Board for
Vocational Education; National offi-
cers of the retailers’ association, and
a representative of the Institute of
American Meat Packers met over the
conference board for two days to dis-
cuss the problem of educating the retail
meat dealer.

The retail meat dealer is to be sent
to school.

Furthermore, they welcome it, and
on Nov. 1, six or eight of the most
progressive retail meat dealers of the
country are going to travel thousands
of miles to Washington, and be away
from their businesses for a week or ten
days, in order that those dealers less
fortunate in business astuteness will
be able to have the correct merchan-
information available. These
dealers will give the Federal Board the
benefit of years of successful meat
merchandising.

“What is the matter with the retail
meat business?” is the question which
is troubling many dealers. Many local
associations have already carried out
educational plans among their mem-
bers, but the conference in Washing-
ton will outshadow any local work be-
cause of its National scope and signi-
ficance. Among those co-operating in
this educational program are John A.
Kotal, and Charles Schuck, Executive
Secretary and Treasurer, respectively,
of the National Association of Meat
Dealers; Fred Graham, President Chi-
cago Retail Meat Dealers; John C.
Cutting, Director Department of Re-
tail Merchandising, Institute of Ameri-
can Meat Packers; J. C. Wright, Di-
rector Federal Board for Vocational
Education; Charles Allen, Editor and
Educational Consultant; C. F. Kline-
felter, Acting Chief Trade and Indus-
trial Educational Service; E. W. Rarn-
hart, Chief Commercial Educational
Special Agent, Retail Education. The
Service, and Miss Isabel Craig Bacon,
Special Agent, Retail Educatino. The
last four persons, with Mr. Wright,
are On the Federal Board for Vocation-
al Education.

It was agreed in starting an educa-
tional program for the Association the
following material would be needed:

1. Instructional material for a unit
course on pricing fresh meat.

2. Instructional material for a unit
course for buying fresh meat.

3. Suggestions to conference leader
for handling instructional material.

 

dising

4. General instructions for confer-
ence leaders.

5. Suggestions for use of local trade
educational committee.

6. General policies of the associa-
tion in conducting its educational pro-
gram.

It was agreed that the responsibility
for promoting and stimulating interest
for this program should lie with John
A. Kotal, Executive Secretary of the
Retailers, and John C. Cutting of the

MICHIGAN

Institute. The Federal Board for Vo-
cational Education will prepare these
various pieces of material in co-opera-
tion with the committee from the As-
sociation. The city and state boards
of education are to be asked to co-
operate in this project.

When this program is put into opera-
tion it will no longer be necessary for
any dealers to guess about their busi-
ness.

—_+-.___
Concentration on Quality Production.

The interests of the consumers of
beef in this country never received the
attention they are receiving at the
present time with respect to beef of
real, honest-to-goodness quality. All
interests along the line are concen-
trating on quality production and edu-
cation, with the firm conviction in their
minds that more choice and prime beef
is in demand than is produced and sold
at the present time. The present pro-
gramme conscripts the service of men
prominent in production, preparation,
distribution, research, dietetics, econ-
omics and education. State colleges,
the Federal Government Department
of Agriculture, leading
breeding associations, practical oper-
ators and others are linking their
knowledge and power to bring about
a better plan of production and dis-
tribution to those who eat meat. There
is scarcely a trade paper in the coun-
try that is interested in meats that
does not give space to the work, and
few prominent editors of such publi-
cations who have not expressed them-
selves in a favorable way towards it.
It seems to be the general opinion of
those who have studied the matter that
honest consumer demand exists for
high quality beef, and that the quan-
tities of under-grade beef consumed in
the past has been due more to price
advantage to dealers than to the wish-
es of those who eat the meat. Men
who spend a great deal of their time
in traveling on trains have found con-
siderable inconsistency between the
quality of meat served on different
lines, and in some instances have had
a lot to say about the toughness of
the beef on some lines. Recently one
of the large railroad systems operating
out of New York and other points has
inuagurated a grading system with
the co-operation of the Federal Gov-
ernment, by which all meats delivered
are the best the market affords, in or-
der that the patrons of the road will
have the best, and also as a support to
the livestock interests trying to bring
about a more general use of corn-fed
steers, well bred and properly handled.
Many other large interest are taking
advantage of the grading service by
the Government, and in every instance
find this service to their dietary and
economic advantage.

officials of

Retailers are re-
questing a similar service in some in-
stances, and it is not improbable that
in a short time it will be possible to
buy meat in shops handling only meats
graded by Government graders as
choice.
—_++<+__ —_

America is in greater danger from
law makers than from law breakers in
the opinion of Arthur Hadley, former
president of Yale University.

TRADESMAN 21

 

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22

HARDWARE

Michigan Retail Hardware Association.
President—George W. McCabe, Petos-

key.
Vice-President—C. L. Glasgow, Nash-

ville.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

A Stove Sale That Involved a Hard
Fight.
Written for the Tradesman.

“Talk about fights,” said the hard-
ware dealer, “but this Dempsey-Tun-
ney heavyweight championship affair
wasn't in it with the fight I had some
years ago to sell a range. It wasn’t
a matter of brawn but of brain; and I
sure had to use my wits. For it was
a fight, not merely with my customers,
but with the competing dealer across
the street.

“As I recollect, it had been a dismal
sort of day, but as business was pretty
brisk, the clerks were pretty well worn
out. J
the counter; but this afternoon I tried
to do a little more than usual to re-

usually do my share behind

lieve the others.

“While trying to please a farmer's
boy with a pocket knife, I saw a young
couple, apparently man and wife, enter
the store. As there were quite a num-
ber of other people in the store, they
took advantage of the opportunity to
walk over to our stove display.

“I Jet them do all the looking they
wanted, but as soon as the rush had
slowed down a little, I ventured to ask
if it was a stove they wanted. The man
looked at her, and she a him, as though
At last
had

they were choosing a coffin.
She
come to a stage in life where they

she confessed. said they

must have a range; but oh, they want-

ed to be so careful about it. Yes, he
said, they did not want to do anything
rash and rue it for the rest of their
lives; it was a pretty serious business.

“If ever | was careless, nonchalant,
was had
idea the kind of stove they required,
After

long experience in the stove business,

uninterested, it then. [| no

nor did I care at the moment.

I have found it bad policy to fill a man
chock full of good points in a range.
the ‘There 15
the line I carry. look at it.
If you like it, all right. If you don’t,
I did go to the length
of opening the oven door of one range,

I assumed attitude of,

Take a
well—beat it.’

and roughly ran off the prices of the
various styles.

“In other words, I let them size the
situation up for themselves, just keep-
ing an eye on every facial expression,
in order to know what move to make
at the right time. It never pays to
be so interested in what you are say-
ing yourself that you neglect to watch
flicker of
eyelid may be just the hint you want.

your! customer. The an

“At last I noticed they were par-

ticularly interested in a malleable
I was carrying at that time.

‘Can I close them up right now? I

range

asked myself; for if that was impos-
sible I was determined to explain each
point in detail, or there would be noth-
ing left for me to say.

“It was then that I learned that they
had been in my competitor’s store
across the road, and had promised to
see him again before purchasing. When

MICHIGAN

I learned this, back came my careless
air. They could go back, but before
they made a decision I wished to see
them again. The good points of the
range I did touch upon. ‘Oh,
youll come back,’ I said. ‘And when
you have satisfied yourselves that this
is the stove you want, I’ll not be so
busy, and will be able to show you the
wonderful features it has.’

not

So away they went; but it was not
long before they were back again. At
once I started in to reveal the wonder-
ful workings of my range. I took the
grates out, dirtied my hands, tried to
get the husband to put his head in the
oven, until I was sweating from head
to foot. Then I learned that
still had a trip to make across the road

they

before purchasing. My competitor had
taken a leaf out of my book and made
them promise to see him before they
actually bought.

“I wiped the sweat away, put the
grate bars back, luck would
have it, the store was full of people,
so it was easy to start that couple
But I was careful
once more to get their promise to
return before making a purchase.

and as

across the street.

“They came back. They must have
been thoroughly conscientious people;
but then, they were buying a range.

It was a big event in their lives.

“The first thing I discovered was
that the man had again promises to
see the dealer across the street. It

was getting rather late in the after-
noon by this time, and they were pret-
ty wel] exahusted, especially the man,
who had been testing the weight of a
the street for

each side of

three

range on

the last hours.

“The time had arrived to pull hard.
I felt that the fish was mine if I could
only exert myself a little more. And
then a happy thought struck me.

“Why not direct my arguments to
the woman? She might have a little
more pul] than the
land the

would be a complete change in tac-

average woman,

and sale on my side. It

tics, but something drastic was needed

to break this deadlock.
“So I began to direct my thought
and conversation to her, and imme-

diately I perceived that I was making
an impression. I kept right on, pound-
ing right home to her every selling
point in connection with that range,
when all of a sudden she exclaimed,
‘That's good enough for me,’ opened
her pocket-book, and signed her own
name to a check.

“That evening I sat down to supper
at the hotel with my competitor. ‘You
son of a gun,’ he said, ‘you beat me
on that range sale, and I'll tell you
why; you got after the woman, while
I stayed with the man.’ I often won-
inas, 1
husband,

how he knew
that the
pulling the wagon up to
“He must tell the man
weve bought. Probably he also re-

dered remem-
before

store,

bered later
my
said, other
vealed to my competitor that his wife
carried the pocketbook.

““TIt shows how easily a sale can be
lost by talking to the wrong individual.
In many cases—probably most cases
man would have been the

—the in-

 

October 6,

TRADESMAN

1926 ]

 

 

 

ect

Seeene& oe te
See
be
ie

 
   
    

Aika

Pop Eh aad
é ;

” F i.
Mebt ee eGecl eas se
ee
Perr ec etre eens

 

  

Write for Circular

FOSTER, STEVENS & COMPANY

Grand Rapids, Michigan

 

 

 

 

 

G. R. STORE FIXTURE CoO.

7 Ionia Avenue N. W.

igan Scales, Cash Registers, Refrigerators, in fact all
store equipment, at better prices than can be

obtained elsewhere. Investigate.

 

are in a position fo sell the merchants of Western Mich-
j

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

id
|

4 >
\4

i4

‘4

i

i

1

|

|

 

 

 

 

 

Seti

BROWN &SEHLER
“HOME ve a

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

SL

 

 

 

October 6, 1926 MICHIGAN TRADESMAN 23
dividual to address. It pays, too, to Knows Where Her Husband Is. —cSS]]_HLHSsSSSae—— se
BS

watch your customer’s reactions. They
guide you as to the most effective line
of approach.” Victor Lauriston.
~~.
Celluloid Fumes Deadly.

One fireman died and four other
members of the Boston (Mass.) fire
department are seriously ill as a result
of inhaling the poisonous fumes thrown
off by burning celluloid while fighting
a fire there recently.

The tragedy has opened up a new
problem for fire department officials
for the acid fumes thrown off by burn-
ing celluloid generaliy result in death
when inhaled. The presence of these
deadly fumes in smoke is not notice-
able to the victim when they are in-
haled and the effects of the poison
are not felt until from 24 to 28 hours
after the inhalation.

—_—_--.
Fined For Dyed Sausage.

A meat dealer in Warren county, Pa.,
recently attempted to make some
bologna sausage appeal to his cus-
tomers by coloring it with a coal tar
dye. It caught the eye of one of the
State’s pure food officials as well as
customers and as a result the sausage
artist paid a $100 fine. The sale of
sausage colored artificially with a coal

tar dye is specifically prohibited. The
Sureau of Foods and Chemistry, State
Department of Agriculture, is deter-

mined to put a stop to such unlawful
sales.
—_2---._____

Young Folks Will Appreciate This.

In a little town in Indiana there is
a men's that each fall gives
away hundreds of little pennants in
the colors of the local college.

The pennants are given away on the
day of the big football game of the

shop

year, and the store gets considerable
favorable publicity out of this little
“stunt.” Small pennants can be se-

cured very reasonably from one of tke
big manufacturers of these goods.

If there’s a big football game in
your town this fall you might find this
idea worth borrowing.

——_+ >
Trends in New Handbags.

Tailored pouch bags of large and
medium size made of reptile leather,
calf and antelope are leading in the
buying of women’s handbags. Bags of
velvet and unborn calf are also being
bought quite actively by retailers.
Black leads in the color preference,
with strong interest also in the new
browns, tans and greens. Some manu-
facturers are bringing out a line of
new merchandise made of leopard and
other flat pelts. These bags are de-
signed to match fur coats.

—_+-+—__. —
Dressier Millinery Sought.

A growing call for the dressier types
of millinery is reported. Hats of vel-
vet, velour and felt, trimmed with em-
broidered and applique motifs of silver
and gold, are in particular request.
Among the best-liked velvet hats are
the copies of Agnes models, which fea-
ture high, receding crowns draped to-
ward the back. Beret effects are also
in strong demand. The outstanding
colors in millinery are black, hunter’s
green, royal blue, Bordeaux and the
wood tones,

“Ah, madam,” said the pious visitor,

“I am going about giving advice and

consolation to unhappy wives. Do you
know where your husband is every
night?”

‘Indeed, 1 do.”

“Alas, madam. You think you do,
but he may be here, there, anywhere.”

“Well, if he gets out of the place
where he is now he has to raise a

granite slab that weighs at least a ton,
and he couldn't even lift a scuttle of

coal when he was alive.”

—_——_- 2. 2>________
A New Automatic Grocery.
The latest idea in the grocerteria
line is reported from California. In

this novel, automatic grocery shop the
customer views the samples of goods
displayed in permanent show cases on
prominent street and orders
by pushing buttons under each kind
of goods desired.
each

corners

A Gand drop out for
and this is dropped in a
slot with the name and address of the
purchaser. Deliveries are made from
a central warehouse.
——__-2.2-2>___ _
There once was a far-sighted Mr.
Who ealled on his girl and he kr.
When he turned up the light
He found to his fright
That it wasn’t his girl but her sr.
+4 __
SWORN STATEMENT FURNISHED
THE POSTOFFICE DEPARTMENT.

Statement of the Ownership, manage-

ment, circulation, etc., of the Michigan

Tradesman, published weekly at Grand

apids chigan, required by the Act

of Aug. 24, 1912. . ;
J ss.

item,

State of Michigan,
County of Kent, t

Before me, a notary public in and tor
the State and county aforesaid, person-
ally appeared Ernest A. Stowe, who,
having been duly sworn according to law,
deposes and says that he is the business
manager of the Michigan Tradesman and
that the following is, to the best of his
knowledge and belief, a true statement of
the ownership, management (and if a
daily paper, the circulation), etc., of the
aforesaid publication for the date shown
in the above caption, required by the
Act of August 24, 1912, embodied in sec-
tion 443, Postal Laws and Regulations,
to wit

iz That the names and addresses of
the publisher, editor, managing editor,
«und business manager are:

Editor—E. A. Stowe, Grand Rapids.

Managing Editor—E. A. Stowe, Grand
Rapids.

Business Manager—E. A. Stowe, Grand

apids.

Punlohiex-Tradeninan Company, Grand
Rapids.

2. That the owners are: (Give names
and addresses of individual owners, or,
if a corporation, give its name and the
names and addresses of the stockholders
owning or holding 1 per cent. or more
of the total amount of stock.)

E. A. Stowe, Grand Rapids.

F. E. Stowe, Grand Rapids.

F. A. Wiles, Grand Rapids.

3. That the known bondholders, mort-
gagees, and other security holders owning
or holding 1 per cene. or more of total
amount of bonds, mortgages, or other
securities, are: ONE.

4. That the two paragraphs next
above, giving the names of owners, stock-
holders, and security holders, if any, con-
tain net only the list of stockholders and
security holders as they appear upon the
books of the company, but also, ir cases
where the stockhoider or security holder
appears upon the books of the company
as trustee or in any other fiduciary rela-
tion, the name of the person or corpora-
tion for wnom such trustee is acting, is
given; also that the said two paragraphs
contain statements embracing affiant’s
full knowledge and belief as to the cir-
cumstances and conditions under which
stockholders and security holders who do
pot appear upon the books of the com-
pany as trustees, hold stock and securt-
ties In a capacity other than that of a
bona fide owner; and this affiant hag no
reason to believe that any other person,
association, or corporation has any inter-
est direct or indirect in the said stock,
bonds, or other securities than as so
stated by him.

E. A. Stowe, Business Manager.

Sworn to and subscribed before me
this 5th day of October, 1926.

( L Florence E. Stowe.
Notary Public in and for Kent Co., Mich.
(My commission expires Jan. 26, 1927.)

 

 

 

 

 

 

HERE MAY BE SOME, WHO, reading of the

many large estates which have been committed to
our care, might feel that their estate would be too small
for our consideration.
We extend to the smallest estates the same care and
consideration that we give the largest.
In fact, we believe that in most instances, small estates
need the care and protection which we can give them
more than many of the larger ones, in that they are not
safe-guarded by the capital, legal advice and experi-
enced employees which have been connected with the
larger estates.
Those controlling larger estates know the See
of ‘Trust Company service. But those interested i
small estates should have this safeguard. And the ser-
vice of this experienced Trust C Copy is extended to
them at the same charges that are allowed an individual,
even one without experience or financial responsibility.
Ask for the latest issue of our booklet, “Descent and
Distribution of property.”

THE

MICHIGAN TRUST

COMPANY

GRAND RAPIDS, MICHIGAN

The first Trust Company in Michigan

 

ae
HS

IS IT TOO SMALL?

He
KI

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturere of
SET UP and FOLDING PAPER BOXES

RAePre}THe.A $s M £- € BH § G AieN

G KR AN BD

 

 

 

 

I am not very friendly to col-
lection concerns, but this one
happens to be on the square—
one in a thousand.

Mr.Stowe Says

No extra commissions, Attorney fees, List-

Only one small service charge.
ing fees or any other extras.
References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or

this paper.

Merchants’ Creditors Association of U. S.

208-210 McCamliey Bidg., Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

cena NE ORRIN

 

 

 

24

COMMERCIAL TRAVELER

Verbeck Heartily Welcomed at Wis-
consin Hotel Association.

Milwaukee, Oct. 5—Last week I de-
cided to “step out” a trifle and take in
the Wisconsin Hotel convention, held
in this city at the Plankinton Hotel.
Not the Old Plankinton of thirty years
ago, where Charley White was man-
ager, but the newer one owned by the
Keenan Hotel Co., presided over by
S. E. Duffy and rated among the first
in the Cream City. (Milwaukee, you
should understand, has for decades
held this title on account of the cream
colored brick for which she led the
world for quantity and quality for a
half century. To be sure, she also
held an auxiliary title from a product
which she produced copiously from
time immemorial.)

Herman Kletzsch, one of the owners
of the well-known Renvublican House,
at Milwaukee, is secretary and treas-
urer of the Badger organization, and
he has rather insisted that 1 should
visit one of the annual conventions of
this Association and, as expected, he
made it a point to see that I was mag-
nificently entertained.

I am not going to give my Michigan
readers a verbatim report of what hap-
pened, although I could certainly do
so to their decided advantage, for the
Wisconsin members, while absorbing
a full measure of joy, ‘did not allow
their entertainments to interfere with
the transaction of much important
business.

Addresses were made—carefully pre-
pared ones, too—on all vital topics of
interest to operators, such as over-
production of hotels, food and the
preparation thereof, labor complexes,
resort hotels, tourist business, bad
checks, etc. It was noticeable that
every subject was carefully handled
and everyone had more or less to say
on each topic.

The Wisconsin Association is going
out for bigger things, and increased
membership and increased activity
along all vital lines, and appropriated
large sums for promotional work,
which its officers have outlined for the
coming vear.

That her neighbbor, the Michigan
Association, is well thought of is evi-
denced by the fact that a framed hotel
roster and a printed bulletin of all
meetings are supplied to all members
after the manner of the Michigan or-
ganization. Sectional meetings are
also held.

While I was there many of his old
Wisconsin colleagues enquired after
D. J. Gerow, Elliott Hotel, Sturgis,

years conducted the Hotel

 

who for
Witter, at Wisconsin Rapids.

As before stated the entertainment,
so arranged as not to interfere with a
full two day session, was most won-
derful, consisting of luncheons, dinners,
dancing and theater parties.

This is my acknowledgment for the
many courtesies shown me while there,
exemplifying their well selected slogan:
“Courtesy with Service.”

A five story addition to the Coumbia
Hotel, at Kalamazoo, strictly fire proof
and to cast approximately $150,000, is
announced by its owner and manager,
Frank Ehrman. The new structure
will in a way very closely duplicate
the section erected three vears ago and
long since outgrown. Its dimensions
will be 50x80 feet over all, occupying
that portion of the Columbia realty
now used as a park, and will have aa
frontage on Pitcher ‘street, a well
known thoroughfare.

On the ground floor will be the ban-
quet hall, 33x56 feet in area and cap-
able of seating 250 guests comfortably.
This will have a brass formed and
bound terrazzo floor. There will also
be five private dining rooms ranging
from 14x20 to 20x30 feet. Carpeting
will be used for floor coverings in these
rooms. To care for this additional

MICHIGAN

dining capacity, the kitchen will also
be proportionately enlarged.

The four upper floors will provide
fifty-six sleeping rooms, fourteen on
each floor. Nine on each floor will
have toilet washrooms and_ clothes
closets, five will have combination tub
and shower baths. This addition will
give the hotel 209 guest rooms, or the
second largest establishment in that
city. The new portion above the first
floor will be separated from the present
structure by a court twenty-six feet
wide, ensuring adequate natural light
and air. Steel and reinforced concrete
will be used in the construction work,
which will begin immediately.

When the Columbia Hotel was ac-
quired by Adam Ehrman, father of
the present owner, more than a score
of years ago, it contained about thirty
rooms. The present improvement is
th fifth movement for expansion dur-
ing the past twenty years .

I have to take off my hat to Frank
Ehrman. When he bought the prop-
erty from his father, three years ago,
and immediately proceeded to add fifty
more modern rooms, I questioned the
wisdom of the undertaking, but it
turned out that his judgment was bet-
ter than mine. But Frank didn’t stop
at simply adding capacity; he made his
hotel so attractive in a hundred differ-
ent ways, that it is now recognized as
one of the best moderate priced insti-
tutions in the Middle West; it is much
talked about, with warm praises, by
hosts of travelers who visit Kalamazoo.

He also offers a cafe service which
had proved an added attraction and
while his neighbors sometimes question
his claims, he is making a profit on
this department. The facts are he is
soaring and you cannot stop him.

Readers of the Tradesman will know
that the writer has in all his communi-
cations in the past two years, dis-
couraged in every manner possible the
bulding of new hotels in every com-
munity where it could not be satisfac-
torialy demonstrated there was a de-
mand for them. In every instance, ex-
cept possi*'» two, his “survey” was
correct. Of all the hotels erected in
Michigan in the past two years, only
two are paying fixed charges and op-
erating expenses. Several others are
paying operatton expenses, without
covering their interest and dividends,
but in most cases are doing neither.
Some will possibly do something in
five or ten years, but in such cases the
investment will be swallowed up by
interest charges.

Now Detroit comes forward with a
record that is certainly a world beater.

During the past three years that city
has maintained the surprising record of
having erected on an average more
than: one hotel each month, according
to a survey just made public by the
Detroit Convention Bureau.

All building records were smashed
during these thirty-six months with
the erection of forty-eight hotels. This
activity has added more than 14,000

 

It is the Tuller

Facing Grand Circus Park,
the heart of Detroit. 800
cone rooms, $2.50 and up.

ard B. James, Manager.

DETROIT, MICH.

HOTEL

ULLER

TRADESMAN

 

 

e
Wolverine Hotel
BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home.

 

 

 

 

 

Hotel Hermitage

EUROPEAN
Room and Bath $1.50 and $2.00

JOHN MORAN, Mgr.

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

Four Flags Hotel
NILES, MICH.
80 Rooms—50 Baths
30 Rooms with Private Toilets

Cc. L. HOLDEN, Mgr.

 

 

 

 

Occidental : Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mor.

 

 

 

HOTEL DOHERTY

Absolutely Fire Proof, Sixty Rooms,
All Modern Conveniences. RATES
from $1.50, Excellent Coffee Shop.

“Ask the Boys who Stop Here.”

HOTEL RICKMAN

KALAMAZOO, MICH.
One Block from Union Station

 

 

 

Rates, $1.50 per day up.
JOHN EHRMAN, Manager

HOTEL KERNS

LARGEST HOTEL IN LANSING

30 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold runnina water in all
rooms. Several rooms with bath. All
rooms well heated and weli venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Gerorce L. Crocker,
Manager.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2 a

 

 

October 6, 1926

 

Woodward Ave.

 

Detroit's
Newest Hotel

JheSavoy

CONVENIENT
COMFORTABLE
REASONABLE

Opening on or about
September 15th

Containing 750 rooms with baths
and situated just six short blocks
north of Grand Circus Park on
Woodward at Adelaide, Detroit’s
newest high-class hotel, the
Savoy, opens on or about Sep-
tember the 15th.

The cuisine of the Savoy will be

unsurpassed. Club breakfasts, sable »
d@’bote luncheons and dinners and «
a la carte service at all hours will &
be offered in the main restaurant, §
(Bohemian Room) while a 60- §

:

chair Coffee Shop and a Food
Shop will afford supplementary
service and private dining rooms
also will be available.

During dinner each evening an
excellent orchestra will supply
music for dancing and there will
be nightly supper dances, at
which a nominal cover charge
only will be assessed.

Other outstanding features of the
Savoy will be, the 20-chair Barber
Shop and the 18-Booth Beauty
Salon—-the walled-in Garden
Court the international Suites
(each decorated in the national
style of some foreign country) —
the emergency Hospital — the
Florist’s Shop—the Humidor—
and the Gift Shop.

The advantages of the Savoy are
many and varied, yet the rates are
astonishingly low, $2.50, $3.00
and $3.50 per day, with suites
and sample rooms from $5.00 to
$12.00. Make reservations now
for your next trip to Detroit.

A. B. RILEY,
Managing Director

 

Detroit.

 

 

 

October 6, 1926

rooms to the city’s accommodations
for visitors.

Investments on the forty-two new
caravansaries represent the approxi-
mate sum of $60,000,000. All of these
propositions are modern, fire-proof af-
fairs, up to the last minute in detail,
and range from 100 to 1200 rooms. The
Book-Cadillac and Webster Hall, ag-
gregating 2,000 rooms, are the most
notable, but there are now under con-
struction and recently opened the New
Savoy, with 800 rooms, at a cost of
$4,000,000, and the Barlum and Detroit,
with an additional room capacity of
1,500.

A cup of coffee! A simple thing to
speak of, but an important item in
our daily lives.

This is to be no sermon on. this
beverage, but a simple reference to
discussions I have heard on this
beverage, but a simple reference to
discussions [ have heard on this
trifling addition to the daily meal.

One purveyor of food makes the bold
statement that at five cents per cup,
this aromatic tonic cannot be served
at a profit. Perhaps not if he was
mercharidising coffee only, but as an
advertising feature—well, that is much
different.

Visiting recently the manager of one
of Chicago’s largest hotels, I asked
him why in these many years, when
food values had fluctuated so continu-
ally, he had still furnished coffee to
his guests at the one standard price of
a nickel, he called my attention to the
magnificent structure which surround-
ed us and remarked: “Five cent coffee
did all this for me. While prices of
all other articles on my menus have
continually fluctuated, my patrons have
always fully realized that the charge
for coffee has remained the same.
Why? Because, while I have never
publicly made any special announce-
ment, I have discovered that patrons,
especially strangers, in looking over
my bills of fare just focus their optics
on my beverages, and my quotation on
the standard beverage gives them a
feeling of confidence that I am not
profiteering, and they become my
regulars.”

That’s it. An advertising feature,
pure and simple, and not expensive
propaganda at that.

The other day on a journey from
Chicago to Milwaukee on the North
Shore Line—electrically operated—I
took occasion to patronize the dining
car, and the first thing that attracted
my attention was this announcement
on the menu:

“Patrons are invited to indulge in
additional servings of coffee without
charge. If you like our coffee, tell your
friends. If you do not, tell us.”

At a recent hotel gathering this sub-
ject was much discussed and the con-
census of sentiment was to the effect
that while good coffee with necessary
trimmings might not, of itself, be
served at a profit, it still continued to
be the caterer’s trump card as an ad-
vertising attraction.

The fixed or table d’hote meal is
another topic which usually elicits
much discussion.

Naturally it is for each hotel man
to determine for himself whether in
his own establishment it is advisable
to serve “club” or “regular” meals.
Some argue that the overhead expense
is there anyway and the help must be
fed, hence if one can get by with even
a small profit, the table d’hote is the
best card for a hotel dining room.

The Hotel Review, in a recent edi-
torial, dwells at some length on the
subject and speaks particularly of an

MICHIGAN

instance where a profitably operated
hostelry in a highly competitive local-
ity put in a fixed price luncheon, on
which there could possibly be but a
narrow margin of profit, but when a
good trade had been developed took
off the table d’hote and substituted a
la carte, with the result that there was
a large drop in business, although the
a la carte prices were most reasonable.
This experience was duplicated once
afterward with the same result. In
brief, the table d’hote showed a small
profit, the a la carte a distinct loss.

It is quite noticeable that the intro-
duction of “Tab” meals in hotels and
restaurants is increasing, and where
meals are served on both plans the a
la carte is falling into disuse.

Many New York hotels are pur-
suing the plan of combining a break-
fast with their room charge uniformly
and it is proving successful, evidencing
a gradual return to the American plan.

While the courses on a table d’hote
bill are numerous, the portions are
made smaller, so that the variety may
be increased without sacrifice of profit.

Some of the estimates made of the
amount of business coming to Michi-
gan hotels through the effort of tourist
publicity bureaus are interesting, or
would be if they had any foundation
in fact. Wisconsin claims that during
the season of 1926 visitors to that
State amounted to 1,236,000, and that
the average amount of money expend-
ed by each was $84. Anybody’s esti-
mate without any claim of being offi-
cial, would be just as reliable. It
might be even five millions, with an
average disbursement of $273, and we
would still know just as much about
it as we do now. The hotel man would
be in a position to tell you just how
his house count ran, but even he could
not separate the sheep from the goats,
and then there are the tourist camps,
the farm houses and even the straw
stacks to be reckoned with.

When in Milwaukee I visited the
manual training department of Shore-
wood Institute and was much impress-
ed with the operation of the cooking
division. It is not conducted on a
scientific scale, but is given over more
to an interchange of ideas along culin-
ary lines. Its sessions in no wise inter-
feres with the regular courses of study,
but when the day’s educational course
is completed the student hies herself
or himself to the kitchen, bringing in
the raw material and it is here trans-
formed into palatable food with the
assistance, in an advisory capacity, of
an older head.

The idea is a good one. Many phases
of domestic science are not practical.
Calories and the balanced ration are
all right for “stall” feeding, but the
human stomach is a great “craver”’ and
the human palate has its “hankerings,’
consequently scientific feeding can
never become popular. A good cook
is a joy, but who wants to be reminded

(Continued on page 32)

Hotel
Whitcomb

ST. JOSEPH,
MICHIGAN

 

 

Announcing Reduction in Rates

Rooms with Lavatory $1.25 and $1.50
per day; Rooms with Lavatory and
Private Toilet $1.50 and $1.75 per day;
Rooms with Private Bath $2.00, $2.50
and $3.00 per day. All rooms Steam
Heated. Cafe in connection, best of
food at moderate prices.
J. T. TOWNSEND, Manager

 

 

 

TRADESMAN

25

 

The Pantlind

 

Business Activities.

proof.

in connection.

 

750 rooms

and up with bath.

 

The center of Social and

Strictly modern and _fire-
Dining, Cafeteria
and Buffet Lunch Rooms

Rates $2.50

 

 

 

 

 

150 Outside Rooms
$1.50 and up -

HOTEL CHIPPEWA

HENRY M. NELSON, Manager
New Hotel with all Modern Conveniences—Elevator, Etc.

European Plan
MANISTEE, MICH.

Dining Room Service

Hot and Cold Running Water and Telephone in every Room

60 Rooms with Bath $2.50 and $3.00

 

 

 

 

 

 

IN THE HEART OF THE CITY
Division and Fulton

.¢ . $1.50 up without bath
err i $2.50 up with bath

CODY CAFETERIA

IN CONNECTION

 

 

HOTEL BROWNING

GRAND RAPIDS

Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away.

160 Fireproof
Rooms

Rooms with bath, single $2 to $2.50
Rooms with bath, dade $3 to $3.80
None Higher.

 

 

 

 

 

 

 

 

 

 

 

Morton Hotel

vee are cordially invited to
visit the Beautiful New
Hotel at the old location made
famous by Eighty Years of
Hostelry Service.
400 Rooms—400 Baths
Rates $1.50, $2, $2.50 and up per day.
Menus in English
WILLIAM C. TAGGART, Manager

 

 

 

 

 

 

WHEN IN KALAMAZOO

 

In KALAMAZOO, MICHIGAN is the famous
NEW BURDICK _ "tte Yerz,tteert Fireproof

of the City Construction
The Only All New Hotel in the City. Representing a $1,000,000 Investment
250 Rooms—150 Rooms with Private Bath—European $1.50 and up per Day
RESTAURANT AND GRILL—Cafeteria, Quick Service, Popular Prices
Entire Seventh Sloor Devoted to Especially Equipped Sample Rooms
WALTER J. HODGES, Pres. and Gen. Mgr.

 

Headquarters for all Civic Clube

Excellent Culsine
Turkish Baths

Luxurious Roems
ERNEST McLEAN, Ngr.

 

 

 

 

 

 

DRUGS

Michigan Board of Pharmacy.
President—Claude C. Jones.
Vice-President—James E. Way.
Director—H. H. Hoffman, Lansing.
Coming Examinations—Grand Rapids,

Nov. 16, 17 and 18; Detroit, Jan 18, 19
and 20.

The Druggist and His Bunk.

“Borrow money at the bank to dis-
count your bills.” That is advice that
is heard frequently, yet it is not al-
ways good policy. On the face the
idea looks fine. The druggist has $500
in unpaid invoices on which he can
earn a cash discount of $10 if they are
paid by the the tenth of the month.
The cost of borrowing $500 on a 30-
day note at 6 per cent. interest is only
$250. The
transaction is obvious.

But what happens when the 30-day
During the month he
has probably accumulated $500 more

apparent profit of the

note is due?

of unpaid invoices on which he again
sees the opportunity of saving $10 by
discounting them. The druggist has
One is to pay the $500
note and let the invoices run to ma-
turity, thereby losing the $10 cash dis-

two choices.

count. The other is to try to renew
the note for another 30 days and again
earn a profit of $7.50 on the transac-
tion. The process can be continued
indefinitely, of course, if the bank is
willing to have its money so tied up.
What a bank really would be doing in
this case is to supply working capital
for the druggist and that is not a
proper function of a bank. The drug-
gist, himself, should control the cap-
ital that he keeps permanently invest-
ed in the business. It is easy to see
from the above example the embar-
rassment and Joss which would result
if the bank withdraw thee
money it, in effect, has put into the
business.

were to

The business of the bank is to sup-
ply capital for temporary or unusual
These trans-
actions should be self-liquidating. The
following case illustrates what I mean:

A druggist in had been un-
usually successful in selling imported
In October, 1925,
he received the invoice for these goods
and along with it a letter offering him
an extra 5 per cent. discount, in addi-
tion to the regular 2 per cent. if he
would pay cash immediately. Ordi-
narily the invoice was not due until
January 1. As the invoice totaled over
$2,000 the extra 5 per cent offered was
a considerable saving. Five per cent.
plus 2 per cent. equals $138. To pay
over $2,000 cash in October, however,
would have seriously reduced his work-
ing capital. As a result he arranged
at his bank a 90 day note, due Jan-
uary 15, for $2,000. The interest at 6
per cent. amounted to only $30, so that
on the transaction he made an extra
profit of about $108. Most important
of all, however, is the fact that the
Past

needs of its customers.

holiday novelties.

transaction was self-liquidating.
experience had told him that the hol-
iday merchandise would be converted
profitably into cash by early in Janu-
ary and that by the time the note was
due he would have on hand this extra
cash to meét it.

The other kind of credit which a

 

 

MICHIGAN TRADESMAN

bank can supply properly to a druggist
is by loans on what are known as im-
provement mortgages. Suppose, for
instance, a druggist believes that by
spending $5,000 on his property to
modernize the building and equipment
he can increase greatly the value of his
property and the volume of his busi-
ness.

If the proposition looks practical to
the banker and the druggist has enough
of a substantial equity in his property,
the bank may advance him the money
to make the improvements. In such
cases the money is not handed to the
borrower to be spent as he chooses.
All contracts and awards are first ap-
proved by the bank. Then, as the
bank advances
the proportion of the total cost that it
has agreed to loan. Suppose the total
cost of the improvements to be made
amunts to $6,000 of which the bank
has agreed to advance $4,000. Then
when $600 worth of work has been
completed and approved by an officer
of the bank, the bank advances $400
total credit allowed. The
idea is, by not paying the contractor
in full, his continued interest to the
completion of the work is assured. As
other work is completed, money is ad-
vanced by the bank in like proportion
until the entire loan has been paid
out. The balance of the cost of the
improvements may be paid for by the
druggist from his own money or he
may arrange with the builder or con-
tractor to carry the balance (secured
by a note), as deferred payment for
a period long enough to conver it into
a regular investment mortgage or a
building and loan mortgage.

Three things determine whether or
nor a druggist is entitled to loans from
his bank, either for self-liquidating
transactions or for improvement mort-
gage loans. These three things are:
The character of the borrower, his
business ability and his financial
strength. I cannot emphgsize too
strongly, therefore, that as soon as he
starts in business a druggist should
establish and cultivate friendly rela-
tions with the officers of his bank.
He should not hesitate to discuss his
problems with them frankly and open-
ly because many times the banker with
his wide contacts is in a position to
give him valuable advice. For the
same reason, he should file with his
bank, as soon as possible, a statement
of his financial strength. Any bank
can supply the proper form. He
should do this regardless of whether
or not he has any immediate need
for a loan. The filing of the statement
has two values—by submitting it be-
forehand the bank may be able to
point out dangerous weaknesses and
suggest practical ways to correct them.
Second, demands for extra money
sometimes come with surprising sud-
denness and if the bank already is ac-
quainted with the applicant’s financial
i Position to act

work progresses, the

from the

strength i015 in a
instantly.

Another thing that impresses a bank-
er is the size of a depositor’s balance.
Many druggists think that by keeping
their balance balance at a minimum

they are saving money. That is not

so. It is perfectly human for a banker
to be,more interested in the accounts
which are profitable, just as a druggist
is more interested in the customers
who buy something more than postage
stamps and cigarettes from him. Aside
from this, an average bank balance of
any size—say $500—immediately es-
tablishes (all other things considered)
a credit for him at the bank of $2500,
which the bank will loan him if it is
to be employed for any practical busi-
ness purpose. O. W. Osterlund.
——_»+-—____
The Old-Time Drug Store.

May 6, 1865, I walked into a drug
store located at 106 West Second
street, Davenport, Iowa. For fifty-
five years after that date I was in that
one location either as apprentice, clerk
or proprietor.

It was a real drug store. Paints and
oils were the only side line. It did
not resemble the present-day drug
store. On the lower shelf of the first
section were one-gallon tincture bot-
tles. In these were tincture of arnica,
gentian compound, Huxham’s tincture,
and other popular articles.

On the second shelf one-half gallon
bottles in which were kept the aro-
matic waters; spirit of nitre, spirit of
lavender, etc. On the third shelf, quart
tinctures, in which were the remainder
of the pharmacopoeial tinctures from
Aconitum to Zingiberis. The bottom
shelf of the second section was given
to specie jars; there were quite a num-
ber of two-gallon jars in which were
kept some of the most frequently call-
ed for herbs: Senna, buchu leaves,
uva ursi, etc.

On the second shelf were also half-
gallon bottles in which were aloes,
hiera picra, roots, barks, etc. and
quarts occupied the third and _ top
shelves. The bottle labels were of
gilded paper, as the glass labels had
not then appeared.

All tinctures, syrups, etc., were
manufactured in the store and these
from the whole roots and barks, so
that Swift’s drug mill and the big iron
mortar were in frequent use by the
apprentice. The first “ready to wear”
remedy prescribed by physicians was
the “Elixir Cort. Peruv. cum Ferri
Protox,” made by J. R. Nichols & Co.,
Boston.

A well-arranged prescription case
was on the rear counter where the
most used pwders, extracts, etc., were
kept. Blue mass, extracts of nux vom-
ica, gentian, dandelion, etc., were prom-
inent, and Dover’s powder, tartar eme-
tic, lead acetate, etc., were conveni-
ently at hand.

We had a fairly good prescription
trade. In those days prescriptions
were really compounded, for physicians
prescribed the officials instead of pro-
prietary compounds. Sugar-coated
pills had not appeared and every pre-
scription for pills had to be made to
order, except compound cathartic pills
and rhubarb compound, which were
kept in stock, and these uncoated.

Plasters? Yes, every one made to
order from Burgundy pitch, medicated
with belladonna, arnica, camphor, etc.,
and also emplastrum cantharidis in
various shapes and sizes.

October 6, 1926

The prescription clerk was also the
night clerk and had a modest room in
the rear of the store or a room up-
stairs, and many were the calls he had
to answer. Physicians carried gnly
a small pocket case, and many pre-
scriptions were sent in at night. Steam-
boating was then popular on the Mis-
sissippi River and the deck hands oft-
en had discussions which ended in
seeking first aid at the drug store and
the sleepy night clerk had to repond.

The convenient package dyes had
not appeared, but the good housewife
was just as anxious to renovate an old
garment then as now, and the efficient
salesman had to know the suitable
dyes and mordants to use to produce
the desired color. Barrels of logwood,
fustic, nicwood and camwood were
stored in the basement and were quite
an item in the business.

Chicago and St. Louis were conveni-
ent sources of supply, but we relied
on New York. Heavy goods, such as
brimstone, copperas, blue vitriol were
sent by Erie canal and then by steam
around the lakes, requiring about six
weeks, but at a low freight rate. Pitts-
burgh was the headquarters for bot-
tles and these came by boat down the
Ohio River, then up the Mississippi.

The country was new; horses were
overworked and badly fed and then
given condition powders, which were
fearfully compounded from sulphur,
black antimony, asafetida and foenu-
greek—sometimes they endured the
treatment but failures were frequent.

Cosmetics? Yes, the young ladies
dolled up then as now, but their arma-
mentarium was confined to a cake of
magnesium carbonate, drop chalk and
carmine; the boys used beaver oil to
keep their hair shining and slick.

Instead of the tiny pink pills now
largely dispensed on Saturday, senna
and manna, hiera picra, rhubarb and
magnesia, were quite popular with the
working classes.

The labor unions did not function
in those days. The junior opened the
store at six o'clock in summer and
seven in winter; his day ended any-
where from eight to ten o’clock in
the evening. But with all the time
and labor required to be an old-time
druggist, I always loved the business
and finally graduated from the New
York College of Pharmacy in 1876, of
which institution only one living grad-
uate is my senior. John W. Ballard.

eo...
No Longer Possible.

Gruff father to son: Why don’t you
get out and find a job? When I was
your age I was working for $3 a week
in a store, and at the end of five years
I owned the store.

Son: You can’t do that nowadays.
They have cash registers.

—_2->__ __
Versatile Workman.

Itinerant Gordener (with large
shears)—“Morning, mum—trim your
grass, mum?”

“No, thank you.”

“Clip your bushes, mum?”

cNo.”

“Bob your hair, mum?”

—_+-s____.
It’s a weak mind that requires con-
stant amusement,

 

 

 

 

October 6, 1926 MICHIGAN TRADESMAN 27
Got the Wrong Pitch. he able to find any opposition to hi8 WHOLESALE DRUG PRICE CURRENT

A clergyman gave out the hymn, “I suggestion for the reuniting of these
Love to Steal Awhile Away,’ and the broken families. Laws touching the Prices quoted are nominal, based on market the day of issue.
deacon who led the singing began: “I lives and happiness of people so close- Acids Cotton Seed __-__ 1 50@1 75 Belladonna --___. = “

av steal—’ but found he hag ly < intimately immi i Cubebs -________ 6 60@6 75 Benzoin -_.____ 0
ive _ : . aa > see ttienatels as ee cain oon aoe un at is*o 3 Higeron ----___ 9 00@9 25 Benzoin Comp’d_ @2 &
pitched the note too high. statutes need flexibility, so that their ene re Bucalyptus oe 1 aot 60 Buchu oo @3 68

/ : “ ‘ os ieecanee dL. 1s ose > softene eo ea. emlock, pure. 1 7 0 antharadies —..

Again he began, I love to steal necessary hardships may be softened Ce oe ee ° Juniper Berries. 450@4 175 Capsicum ~~. @2 20
but this time it was too low. Once as much as possible. The Secretary’s Nitric _.-_------ 9 @ 15 Juniper Wood ~ 1 50@1 75 Catechu --—~--. e: .
more he tried. “I love to steal—” and proposal should be put into effect early = eee 7 - i age —- : Ol = Poor een digameameeae $i p>
again got the wrong pitch. in the coming session of Congress. Tartaric -----. 40 @ 60 ao — + . ¢ =

“ . eS n eee en me

After the third failure the minister —_—_—_~»~--___ phate Co 0004 man @1 35
eaid:  % odin ther’c s i . f 2 3 ‘ ¢ Ammonia Linseed, raw, bbl. @ 30 Ginger. D. Ss. @i 30
said: Observing our brother’s pro Che report of the | Department of ee a ew bce toe th oo Ge $3 30
pensities, let us pray. Commerce on France’s trade balance Water, 18 deg. 07 @ 18 Jinseed, bid. less 97@1 10 Guaiac, Ammon.. @2 00

+2... fc Ope ne hat ae aaa a Ae : _ 06 11 Linseed. rw, less 1 00@1 13 Iodine ......_ @ %6
. for 1925, showing that expenditures of | Water, 14 deg. za g 4 Mustard, artil, ox. @ %5 lodine. “Golocelcas @1 60

Apt Illustration \ . Carbonate ---—
‘| : ‘\merican tourists actually topped the Chloride (Gran.) 09 @ 20 Neatsfoot 1 35@1 60 Iron, Clo. --...-_ @1 3%

Teacher—Remember the saying, “It value of French exports by some $74,- Olive, ‘Malaga, — aon cats sane o2 $0
is better to give than to receive.” 000,000, has much in it of interest to — 85@1 25 oft a a oa eo

il—My fz say is hi ° : , Copaiba -.--.._ ve, a, oe

ute My father says that is his students of economics. The average yp (Canada) _. 275@3 00 green __..... 2 15@3 00 Opium, Camp. 3 < ss
maxim} man who may find himself a bit be- Fir (Oregon) -. 65@100 Orange, Sweet __ 5 00@5 25 Opium, Deodorsz’

“What is your father?” widered by such phrases as “invisible are es as = Cee. neg PB - ee ee a

“What is y0 b phrase oe 2 008 25 Origantm. com! 1 49g 38

A pugilist! exports, used in this instance to in- Pevaeaint ~_ 15 00@15 25 Paints

—_~2~+-___ _

The soundest laws may at times en-
tail unnecessary suffering in their en-
forcement. Many genuinely distress-
ing cases have arisen from the admin-
istration of our laws restricting im-
migration, and anything that will make
for a more humane handling of the
situation will meet with general ap-
proval. Secretary Davis’ proposal to
make it possible for families torn apart
by the quota rule to be reunited, either
through giving their members prefer-
ence within quotas or by allowing the
Department of Labor a certain num-
ber of visas, to be used in extreme
cases, does no harm to the laws them-
selves. It merely loosk toward the
elimination of some of the poignant
tragedies that have grown out of it. It
is, as Secretary Davis says, “the natur-
al and proper thing for any right-
minded workingman to want to have
with him his wife and children or his
aged parents.” He adds that not even
on the West Coast, where sentiment is
strongest for the most rigid observ-
ance of immigration restrictions, was

clude transportation, board and lodg-
ing paid for by visitors, will be more
interested in the evidence presented by
the figures of the amazing develop-
ment of the tourist business since the
close of the World War. It is estimat-
ed that last year 220,000 Americans
left behind them in France $226,000,-
000, or an average of a little more than
$1,000 each. This year the number of
tourists was far greater and, even with
the smash of the franc, the total ex-
penditures will undoubtedly be larger.
When one reflects that France is only
one country out of the many to which
Americans are  flocking—the most
popular and destined to remain so for
many reasons, it is true—the tourist
movement assumes staggering propor-
tions. Aside from its economic as-
pects, which are significant enough, it
is interesting as one of the freest and
friendliest mingling of peoples the
world has ever known, likely in the
end to have an important effect upon
the whole course of civilization.
—_++<.___
The tank and its gas are soon parted.

 

 

Manistee

 

SCHOOL SUPPLIES

Pencil and Ink 'Tablets, Composition Books, Spelling
Blanks, Note Books, Drawing Books, Music Books,
Theme 'Tablets, Crayons, Crayolas, Chalks, Pens, Ink,
Mucilage, Pastes, Lead Pencils, Penholders, Pencil
Boxes, Rulers, Protractors, Scholars Companions, Dic-
tionaries, Students Loose-Leaf Note Books, Water
Color Paints, Slates, Slate Pencils, Black Board Slating
and Erasers, Sponges, Compasses, Pencil Sharpeners,
Fountain Pens, Etc., Ete.

Complete Line. Send us your order or come in
and see Samples of same.

HOLIDAY GOODS
Now on Display in our own Building in Grand Rapids.
The best we have ever shown. Come look it over.

Hazeltine & Perkins Drug Company

Wholesale Only
MICHIGAN

Grand Rapids

 

 

Barke
Cassia (ordinary). 25@ 30
Cassia (Saigon)-. 50@ 60
Sassafras (pw. 50c) @ 50
— Cut (powd.) \

a a 25
Berries

Cubeb 22. @1 00

Risk oes @ 26

Juniper _____. nan 10@ 26

Prickly Ash -... @1 5
Extracts

Licorice —_...... 6O@ 65

Licorice, powd, __. ~. 50@ 60
Fiowers

Arnica @ 3

Chamomile (Ged.) @ 60

Chamomile Rom... @ 50
Gums

Acacia, Ist _.... 50@ 65
Acacia, 2nd _.... 45@ 50
Acacia, Sorts -.. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 65@ 70
Asafoetida -..___ 0@ 60

te 75@1 00
Camphor __.__ 1 05@1 10
Cue @ 80
Guaiac, pow’d  __ @ 90
Ming @110
Kino, powdered_. @1 20
M yrrh Se @ 60

Meth, powdered @ 65
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19 92
Sheliae |. 65@ 80
Shellac Bleached 70@ =
Tragacanth, pow. @17

Tragacanth _.. 1 75@ 3 38
Turpentine ~...._ @ 320

Insecticides
Arsenic
Blue Vitriol, bbl.__
Blue Vitriol, less 08@ 15
Bordea. Mix Dry 13@ 22
Hellebore, White

powdered ___.__ 18@ 30
Insect Powder __ 35@ 45
Lead Arsenate Po. 18@ 31
Lime and Sulphur

Dry oS 22
Parla Green -...__ 20 37

Buchu
Buchu, powdered
Sage, Bulk -._...
Sage, % loose -. 40
Sage, powdered_. @ 36
Senna, Alex. _... 30@ 15

Senna, Tinn. -.. 30@ 35
Senna, Tinn. pow. 253@ 35
Uva Ursi -....... 20@ 25
Olle
—— Bitter,
eee 1 50Q@7 15

Mace Bitter,

artificial _...._ 3 00@3 25
Almonds, Sweet,

tne 2 1 50@1 80
Almonds, § Sweet,

imitation ---- 1 00@1 25
Amber, crude __ 1 35@1 50
Amber, rectified 1 50@1 75
Anise __..._.... 1 26@1 50
Bergamont ____10 See =
Cajeput —_...._ 1 5
Cassia 4 0o4 3

Castor 20 1 40@1 65
Cedar Leaf -_.. 1 75@2 00
Citronella ..-... 1 25@1 50
Claves: 3 00@3 °
Cocoanut -..... 25@

Liver -...._ 1 66@1 36
Croton -.-...... 2 00@2 26

Rose, pure — 13 50g 14 00

Rosemary Flows 1 25@1 50
Sandalwood, E.

Eo 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l) 75@1 00
Spearmint -___ 10 50@10 75
Sperm ......._. 1 60@1 75
Tansy _..___.. 10 benny 25
Tar USE... 716
Turpentine, bbl. *@ 98
Turpentine, less 1 05@1 18
Wintergreen,

leaf — &§ 00@6 25
Wintergreen, sweet

Dire 2 00@3 25
Wintergreen, art 7J5@1 00

Worm seed -... 9 00@9 25

Wormwood --__ 9 00@9 25
Potassium
Bicarbonate ---. 35@ 40
Bichromate -_-._ 185@ 26
Bromide ~~... . 69@ 85
Bromide —__-____ 54@ 71
Chlorate, gran’'d. 23@ 30

Chiorate, powd.

Or Niak 16@ 25
Cyanide 2.2. 30@ 90
Todide oo 4 66@4 86
Permanganate -. 20@ 30
Prussiate, yellow 40@ 50
Prussiate, red __ @ 70
Sulphate —..... 35@ 40

Roots
Alkanet -- 002 30@ 35
Blood, powdered. 35@ 40
Calanine 2 35@ 75
Elecampane, pwd 25@ 30
Gentian, powd.._. 20@ 30
Ginger, African,

powdered --... 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,

powdered -..-__ 45@ 650
Goldenseal, pow. @8 50
Ipecac, powd. __ @7 00
Eiceri¢e 20 35@ 40
Licorice, powd... 20@ 30
Orris, powdered. 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powdered @1 00
Rosinwood, powd. @ 40
Sarsaparilla, Hond.

SvOune oo 90
Sarsaparilla Mexican,
Glycerme 32@ 62
mauris oo 35@ 40
Squills, powdered 60@ 70
Tumeric, powd.-. 20@ 25
Valerian, powd.__ @1 00

Seeds
BURG @ 3
Anise, powdered. 35@ 40
Bad, ie 2. 13@ 17
Canary 23 10o@ 16
Caraway, Po. .30 25@ 80
Cardamon —.____ 3 75@4 00
A iced pow. .30 20@ 25

[9 1 ARE ei aela al 15@ 20
Fennell --...... 25@ 40
ae Ee 8@ 15

Flax, ground -... 08@ 16

Foenugreek pow.. 15 25
Haase og 16
Lobelia, powd. — @1 25
Mustard, yellow.
Mustard, black __
Poppy oo 15@ 30

Guinée 25@1 50
Se ue 20
Sabadilla .....___ 4

5
Sunflower -..... 11 149 15
Worm, American 30@ 40
Worm, Levant... 4 50@4 75

Tinctures

Aconite
.

2 eee
eee ee meme

ee _—

a easretila

Ssas

©9680
BS it pt

Lead, red dry -. 154% @15%
Lead, white dry 15%@15%
Lead, white oil__ “<>
Ochre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 34%@ 7

Red Venet’n Eng. 4@ 8
Putty 2.02 -—- 6@ 8
Whiting, bbl. -.. @ 4%
White 10
L. H. P. Prep. 3 05@3 25
Rogers Prep. -. 3 05@32 25

Miscellaneous

Acetanalid -..... 47@ 65
Ai 2 Oo@ 13
Alum, powd. and

ground 2... o9@ 15
Bismuth, Subni-

Gate oo 3 87@4 07
Bone xtal or

powdered -... 07@ 13
Cantharades, po. 1 75@2 00
Calome! 2 10@2 30
Capsicum, pow’d 35@ 40
Carne ........ 7 0O@7 60
Cassia Buds -.-. 35@ 40
Caves... 50@ 655
Chalk Prepared__ 14@ 16
Cholorotorm --.. 61@ 60

Chloral Hydrate 1 35@1 8
Cocaine -...-. 12 10@12 80

Cocoa Butter _. 655@ 1%6
Corks, list, less. 40-10%
Copperas ae 2% 10

@
Copperas, Powd. 4@ 10
Corrosive Sublm 1 71@1 =

Cream Tartar ._. 31@

Cuttle bone -.._ = 50
Dextrine ....__ 6@ 16
Dover's Powder 3 50@4 00
Emery, Ail Nos. 10@ 15
Emery, Powdered @ 15

Epsom Salts, bbls.

Epsom Salts, less 6%@ lv
Ergot, powdered .. @2 00
Flake, White --.. 15@ 20
Formaldehyde, lb. 13146@30
Gelatine ....._... 80@ 9@
Giassware, less 55%.
Glassware, full case 60%.
Glauber Salts, bbl. os
Glauber Salts less 04@
Glue, Brown __.. 21@ 30
Glue, Brown Grd 15@ 20
Glue, white -... 27%@ 35

Glue, white grd. 25@ 2
Giveerine ..0 2. 36@ 56
EONS 0@ 85
loding Gg isos 90
lodoform ....... 7 85Q@7 6&
Lead Acetate _. 20@ 30
Mace .......... @1 60
Mace, powdered — @i

Menthol 0@8 00
Morphine _... 11 18@11 93
Nux Vomica ~... @ 3
Nux Vomica, pow. 17@ 26
Pepper black, pow. 40@ 60
Pepper, White, pw. 50@ 65
Pitch, Burgudry 20@ 25
Quassia _.-....... 12@ 15

Quinine, 5 oz. cans g 59
Rochelle Salts -. 30 36
Saccharine —.... 80
Salt Peter _...... l11@ 23
Seidlitz Mixture. 30@ 40
Soap, green -..... 15@ 30
Soap mott cast. 22%@ 25
Soap, white castile
case

@
Soda Bicarbonate 3%oO 10
Seda, Sal: _..__... 02%@ 08
Spirits Camphor. 5
Sulphur, roll -... 8%4%@ 10
Sulphur. Subl. -. 4%@ 10
Tamarinds _.-.... 20@ 35
Tartar Emetic -. 70@ 1%
Turpentine, Ven. 50@ 15
Vanilla Ex. pure 1 76@3 25
Vanilla Hx. pure 3 50@8 0
Zine Sulphate _... 6@ 11

 

 

1926

28 MICHIGAN TRADESMAN October 6,

GROCERY PRICE CURRENT

DRIED FRUITS
Appice

Carnation, Tall, 4 dos. 5 0@
Carnation, Baby, 8 dz. 4 90

Mich. Flat Full Cream 23
Michigan Dasies

 

 

 

 

 

New York New 1926 __ 28 Every Day, Tali ---. 5 06 N.YF 50 Ib. box 15%
These quotations are carefully corrected weekly, within six hours of mail- Sep Sage —————_-_ 8 net Ee hanced ae : * oe a oe ; — _
ing and zre intended to be correct at time of going to press. Prices, however, Pet, Baby, 8 oz. -.-. 4 90 Apricots
are liable tc change at any time, and country merchants will have their orders CHEWING GUM. ae aby iEAg : : Evaporated, Choice — 80 é
filled at market orices at date of purchase. Adams Black Jack __. 65 Van Camp, Tall 490 jivaporated, Fancy - 35 :
—__.._—«Ss«-« Adams Bloodberry _._ 66 Van Camp, Baby --- 3 75 2 oS i
= Adams Dentyne ______ 6 Citron :
ADVANCED DECLINED sae —_ eeit ee - CIGARS 10 tb. tex 22 a |
ms Sen Sen &
slid Beeman’s Pepsin ______ 65 G. J. Johnson’s Brand Currants ¥
utton Beechnut Wintergreen _ 7@ >
Beechnut Peppermint — 75 G. aoe a Oe 16 60 ae ae  o is =
——— Spearmint = 18: = y _ as ms :
oublemint  _-._.__.___ 65 a
Peppermint, Wrigleys __ 65 ete See Cer Dromedary, 368 ...... 6 75
: Spearmint, Wrigleys __ ¢5 Van Dam, 10c --_- 75 00 : ae
SESS —S— = = Juicy Fruit ________ -_ gp Little Van Dam, bc - 37 56 Peaches
: _ Wrigley’s P-K __._..._ 65
AMMONIA Instant Postum, No. 9 6 00 Beef, 3% oz. Qua. sli. 1 90 = Evap. Choice, un. 37
Arctic, 10 oz., 3 dz. cs. 3.75 Instant Postum No. 10 450 LBeef, 5 oz., Qua. sli. 2 65 a —--------------- 65 Worden Grocer Co. Brands yo," px. Fancy, P. P. 30
Arctic. 16 oz. 2 dz. cs. 4.00 Postum Cereal, No. 0 225 Beef, No. 1. B’nut, sll. 4 60 eaberry ------------.- 65 Master Piece, 50 Tin_ 36 00 Peel
Arctic 32 oz. 1 dz. cs. 3 25 Postum Cereal, No.1 270 Beefsteak & Onions, s 8 45 Canadian Club ---___ 35 00
Quaker, 36, 12 oz. case 3 85 Fost Toasties, 36s -. 345 Chili Con Ca., 1s 1 35@1 45 COCOA, Little Tom -- _--__ —- 37 50 Lemon, American ...... 84
» 36, 12 oz. Fost, Toasties, 248 11345 Deviled Ham, %8 220 Droste’s Detch, 1 86s Tom Moore Monarch 75 0@ Orange, American _.._. #4
Z Post’s Bran, 24s -...270 Deviled Ham, %s _._ 8 60 Rees D Tom Moore Panatella 75 00
cere Hastie Hiak & ee hate : Ib. -— T. Moore Longfellow 95 00 Raleins,
cowl, Ae 25 _ Onions, No. 1 ---- 815 Droste’s Dutch, 5 Ib. 60 Wanstiret ee mcible. 115 00 Seeded, bulk --________ 09%
Standard Parlor, 23 lb. 8 25 Potted Beef, 4 oz. ___ 1 10 Chocolate Apples 10 @ege con 75 00 Thompson’s s’dles bik 10
ancy Parlor, 23 Ib. 925 Potted Meat, 4% prc tog Pasteiles No. 1 _____ 12 60 Wetatos niche 95 00 Thompson’s seedless,
Ex. Fancy Parlor 25 ib. 9 75 Potted Meat, % Libby 3 Pastelles, % Ib. ___ 6 60 Webster Belmont...110 00 15 OZ. -

 

10 Ib. pails, per dos. 8 50
15 lb. pails, per doz. 11 95
25 lb. pails, per doz. 19 50

BAKING POWDERS

Arctic, 7 oz.

tumbler 1 36

Queen Flake, 16 oz., ds 2 25

 

Royal, 10c, doz. ---._.. 95
Royal, 6 oz., doz. —-
Royal, 12 oe doz.

Royal, 6 ib. _ 1 20
Rocket, 16 “oz. doz. 1 25
K. C. Brand

Per case
10c size, 4 doz. .._... 3 7@
lbc size, 4 doz. _..... 5 5@
20c size, 4 doz. -..... 7 20
25c size, 4 doz. ...... 2 20
50c size, 2 doz. .._... 8 80
80c size, 1 doz. _.-_.. 8 85
10 Ib. size, % doz. __._ 6 75

Freight prepaid to jobbing
point on case goods.

Terms:

30 days net or 2%

cash discount if remittance
reaches us within 10 days

from date of invoice.

shipments from factory.
BEECH-NUT BRANDS.

 

Drop

Mints, all flavorge -..... 60
Gum:
Fruit Drops | SU Solenae ne @O
Caramels 78

Sliced bacon, large __ 5
Sliced bacon, medium 3
Sliced beef, medium — 2

Grape Jelly, large ._.
Sliced beef, large --__
Grape Jelly, medium__
Peanut butter, 16 oz.
Peanut butter, 10% oz.
Peanut butter, 6% oz.
I’eanut butter, 3% oz.
Prepared Spaghetti _. 1

bt pet DO HR DO ee

40

Baked beans, 16 oz.__ 1 40

 

BREAKFAST FOODS

BLUING
The Original

Condensed

Kellogg’s Brands.

Corn Flakes, No.
Corn Flkaes, No. 124
Corn Flakes, No. 102

No. 2

Pep,

Pep, No.

Krumbles,
Bran Flakes,
Bran Flakes,

No. 424 _._
No.
No. 602

136

624

Mb Doe bop 05 0

Post’s Brands.

Grape-Nuts,
Grape-Nuts,
Instant Postum, No, 8

248
100s __--

once

~d Fcy. Parlor 26 ib. 10 00

oe 76
Whisk, No, 2 2b
BRUSHES
Scrub
Solid Back, 8 in. ---.. 1 50
Solid Back, 1 in. __.. 1 78

   

 

 

Peerless ee gp
Shoe
No £0 2 a
No. 20 2
BUTTER COLOR
Dandelion,
CANDLES

Electric Light, 40 lbs. 12.1
Plumber, 40 lbs. 12.8
Paraffine, 6s ---- “4%
Paraffine, 12s ~---... 14%
Wicking — 40
Tudor, 6s, per box — 30

CANNED FRUIT
Apples, 3 lb. Standard 1 60
Apples, No. 10 -_ 4 75@5 75
Apple Sauce, No. 10 8 00
Apricots, a. 1 1 75@2 00
Apricots, No. 2 --_-_ 3 06
Apricots, No. 2% 3 00@3 75
Apricots, No. 10 _— 8 25
Blackberries, No. 10 10 50
Blueber’s, No. 2 2 00@2 75

 

Blueberries, No. 10_. 13 50
Cherries, No. 2 -.— 3 75
Cherries, No. 2% --. 4 50
Cherries, No, 10 ~.. 14 00
Loganberries, No. 2 -- 8 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@2 16
Peaches, No. 1, Sliced 1 25
Peaches, i oO. ee 4
Peaches, No. 2% Mich 3
Peaches, 2ig “Cal. . 00@3 38
Peaches, 10, Mich. — . 50
Pineapple, 1 sl. ~~ 76
Pineapple, 2 sl. ~~ 3 60
P’apple, 2 br. sl. _-. 2 40
P’apple, 2%, sli. ---. 3 00
P’apple, 8, cru. -__._ 2 60
Pineapple, 10 cru. — 9 50
Pears, No. aoe : “4
Pears, No.

2% -
Plums, No. 2 -- 2 rto3 60
Plums, No. 2%
Raspberries, No. 2, blk ; $0
Raspb’s, sh No. 10 13 50

Raspb’s, lack,

No. 120) 12 00
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 006

CANNED FISH
Clam Ch’der, 10% oz. 1 35
Clam Ch., No. 8 _----- 3 50
Clams, Steamed, No. 1 2 00
Clams, Minced, No. 1 3 25
Finnan Haddie, 10 oz. 8 30
Clam Bouillon, 7 os.. 2 50
Chicken Haddie, No. 1 3 75
Fish Flakes, small --
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz.
Lobster, No. %, Star
Shrimp, 1, wet —__ 1 90
Sard’s, % Ol, Ky —
Sardines, % Oil, k’less 5 50
Sardines, 4% Smoked
Salmon, Warrens, %s8
Salmon, Red Alaska 2 95
Salmon, Med. Alaska
Ealmon, Pink Alaska 1 80
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 65@1 80
Tuna, %, Albocore __ 95
Tuna, 4s, Curtis, doz.
Tuna, %s, Curtis, doz.
Tuna. 1s, Curtis, doz.

CANNED MEAT.
Bacon, Med. Beechnut 3 30
Bacon, Lge Beechnut 5 40
Beef, No. 1, Corned -- 3 10
Beef. No. 1. Roast ___ 8 1@
Beef, No. 2%, Qua. sli. 1 60

iy
td
a

Potted Meat, % Qua.

Potted Ham, Gen. % 1 85
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium —. 2 66

Baked Beans
Campbells, 1e free 5 --1 aS

Quaker, 18 oz. -----

Fremont, No. 2 ---... 1 20
Snider, No. 1 _.._.... _- 5
Snider, No. 2 —----- 1 26
Van Camp, small _..— 88
Van Camp, Med. --.. 1 15
CANNED VEGETABLES.

Asparagus.

No. 1, Green tips ~ 8 76
No. 2%, Lge. Green 4 50
W. Beans, cut 2 1 45@1 75
W. Beans, 10 ___.__ @7 50

Green Beans, 2s 1 45@2 26
Green Beans, 10s —. @7 60
L. Beans, 2 gr. 1 35@2 65
Lima Beans, 2s, Soaked 95
Red Kid. No. 2 --.... 1 25
Beets, No. 3, wh. 1 76@2 40
Beets, No. 2, cut _. 1 26
Beets, No. 3, cut —— 1 60
Corn, No. 2, stan. — 1 25
Corn, Ex. stan. No. 2 1 55
Corn, No. 2, Fan. 1 80@2 36
Corn, No. 10 ~ 8 00@10 75
Hominy, No. 8 1 00@1 18
Okra, No. 2, whole — 3 06
Okra, No. 2, cut — 1 15
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 45
Mushrooms, Hotels -.-. 37
Mushrooms, Choice 8 oz. 48

Mushrooms, Sur Extra 60

Peas, No. 3, E. J. —_-. 1 65

Peas, No. 2, Sift,
Sune

Peas, Ex. Fine, French 2
Pumpkin, No. 3 1 35@1 45
Pumpkin, No. 10 4 00@4 75
Pimentos, %, each 12@14
Pimentoes, %, each _. 27
Sw’t Potatoes, No. 2% 23 26
Saurkraut, No. 3 1 40@1 50
Succotash, No. 2 1 65@2 560

Peas, No. 2, Ex. Sift.
BH. J.

Succotash, No. 2, —* »
Spinach, No. .

Spinach, No. 2_. i eel 30
Spinach, No. 3__ 2 10@2 50
Spinach, No. 10_. 6 00@7 60

Tomatoes, No. 2 1 05@1 25
Tomatoes, No. 2 glass 2 6@
Tomatoes, No. 3, 1 90@1 =

Tomatoes, No. 10 — 6
CATSUP.
B-nut, Small —---_-__ 1 90

Lily of Valley, 14 oz. _. 3 66
Lily of Valley, %
Paramount, 24, 88 __
Paramount, 24, 168 —
Paramount, 6, 10s — 16 4
Sniders, 8 os. 17
Sniders, 16 oz, ~--_.
Quaker, 8% oz. -...
Quaker, 10% ox. _.__ 1 46
Quaker, 14 oz. _._..._ 1 9@
Quaker, Gallon Glass 12 00

 

CHILI SAUCE
Snider, 16 oz, -..... 8 30
Snider, 8 og, —~.--.. —— 2 36
Lilly Valley, 8 ox. —__
Lilly Valley, 14 oz.

OYSTER COCKTAIL.

Sniders, 16 oz. --____ 3 50
Sniders, 8 oz, ~-----_. 2 50
CHEESE
Roquefort 2.0 52
Kraft, Small tins _.___ 1 65
Kraft, American  ____ 1 65
Chili, small tins ___. 1
Pimento, small tins __ 1 65
Roquefort, small tins 2 25
Camenbert, small tins 2 25
Wisconsin New ______ 24
Longhorn: 2020 26

Pains De Cafe _..__ 3 80
Droste’s Bars, 1 dos. 2 60
Delft Pastelles _..._ 2 15
a — Rose Tin Bon

sue 00
7 oz. nan Tin Bon
Ons
13 oz. Creme De Cara-
que 8 8
12 oz. Rosaces —.____ 10 80
% Ib. Rosaces -.-.__ 80
% |b. Pastelles -..... 3 40
Langues De Chats __ 4 80
CHOCOLATE.
Baker, Caracas, %s ___ 37
Baker, Caracas, Ks - 35
COCOANUT
Dunham's
15 Ib. case, %s and %s 48
15 Ib. case, %s —_-_--__ 47
45 ib. cane, 45 —____.. 46
CLOTHES LINE.
Hemp, 50 ft. ____ 2 00@2 25
— Cotton,
ee ee 3 50@4 00
Braided, 50 ft 2 25
Sash Cord ---- 3 50@4 00

 

HUME GROCER CO.

ROASTERS
MUSKEGON, MICE

 

 

 

COFFE ROASTED
1 Ib. Package
Melrose —... ae sf
idberty 0
Quaxer: | 44
Nearow 2 eg
Morton House -...... 48
Reno 22
Royal Club -.---...... 43

McLaughlin’s Kept-Fresh
Vacuum packed. Always

fresh. Complete Hne of

high-grade bulk coffees.

W. F. McLaughlin & Co.,
Chicago.

Maxwell House Brand.
23D. ting oo
3 i. tne Uma
Telfer Coffee Co. Brand
BoOwey a

Coffee Extracts
M. Y:, per 108
Frank's 50 pkgs. __ 4 235
Hummel’s 60 1 Ib 10%

CONDENSED MILK

Leader, 4 doz. ____--_- 6 75
Eagle, 4 doz. --_______ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. —. 4 50
Hebe, Baby, 8 doz. __ 4 40

Carolene, Tall, 4 doz. 3 80
Carolene, Bayy 2. = 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz. __ 4 65
Quaker, Baby, 8 doz. 4 55
Quaker, Gallon, % ds. 4 56

Webster St. Reges__125 00
Starlight Perlas -... 90 =
Starlight P-Ciub — 1 38 60

fone _--. 30 00
Clint Ford -~-_-___.. 85 00
CONFECTIONERY

Stick Candy Pails
Standard 2242 16
Jumbo Wrapped -.--_ 19
Pure Sugar Reicks 600s 4 20

Big Stick, 20 lb. case 20

Mixed Candy
Rindergarten. 8 17
Beeader «oo 16
fa 0, ee ae ae
French Creams _------- 16
SamneO 19
STocers 2 1J

Fancy Chocolates
5 Ib. Boxes

Bittersweets, Ass’ted 1 70
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 70
Nibble Sticks —.---.. 1 85
No. 12, Choc., Light — 1 65

Chocolate Nut Rolls — 1 80
Magnolia Choc -.--.. 1 15
Gum Drops Pails

Anise: 2 a a
Champion Gums -.---. 16
Challenge Gums -..-- 14
Pavoerite. 22 19
Superior, Boxes —.--.. -~— 23
Lozenges Pails

= A. Pep. Lozenges
A. A. Pink Lozenges a
A. A. Choc. Lozenges 1
Motto Hearts i3
Malted Milk Lozenges 21

Hard Goods Pails
Lemon Drops .....-.... 19
QO. F. Horehound dps. —. 19
Anise Squares ~_.-___.. 19
Peanut Squares —.-----. 18
Horehound Tablets -__. 19

Cough Drops Bxs
Putnam's oe 1 35
Smith Gros: — 1 50

Package Goods.

Creamery Marshmallows
4 oz. pkg., 12s, cart. 86
4 oz. pkg., 48s, case 3 40

Speclaities

Walnut Fudge .-. 22
Pineapple Fudge  __-... 21
Italian Bon Bons -__... 17
Banquet Cream Mints. 30
Silver King M.Mallows 1 50
Walnut Sundae, 24, 5c 80

Neapolitan, 24, 5Be -____ 80
Yankee Jack, 24, 5c ___. 80
Mich. Sugar Ca.. 24, 5e 80
Pal O Mine, 24, 5¢ -. .

Say Mister, 24, bo
Malty Milkies, 24, Ge —. 3

COUPON BOOKS

50 Economic grade 2 60
190 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 60

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 1b. boxes 2. ao ee

California Prunes
eee 26 lb. boxes _@068
@70, 25 Ib. boxes __.@10
s0eae 25 lb. boxes __.@11

 

 

 

 

 

 

 

 

40@50, 25 lb. boxes _.@12
30@40, 25 lb. boxes --@15
20@30, 25 lb. boxes ._.@22
FARINACEOUS GOODS
Beans
Med. Hand Picked — Osi
Cal. timas 2
Brown, Swedish .._ os
Red Kidney ________ 18
Farina
24 packages —_...._
Bulk, per 100 Iba. -.._ ie
Hominy
Pearl, 100 lb. sacks .. 3 60
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 3 60
Elbow, 20 lb., bulk —. 3 40
Egg Noodle, i2 Ibs. — 2 83
Egg Noodles, 6 ozs. — 3 66
Macaroni, 9 oz. 3 60
Spaghetti, 9 os. 32 60
Quaker, 3 dos 3 00
Pearl Barley
ae piesa 4 50
0000 10
Barley Grits & 0
Scotch, Ib. --..WwH6Hesese BK
Split, lb. yellow —__... 68
Split green —
Sage
East India
Taploca
Pearl, 100 lb, sacks __ 09

Minute, 8 oz., 3 dom ¢ 0
Dromedary Instant _. 8 66
FLAVORING EXTRACTS

 

Doz. Dea.
Vanilla PURE Lemon
135 _. % ounce 1 36
1 80 _.. 1% ounce 1 9
3 20 __ 3% ounce . 8 26@
300 _. 2 ounce —. 8 06
550-4 ounce _ 5

UNITED FLAVOR
Imitation Vanilla
1 ounce, 10 cent, dom 0
2 ounce, 15 cent, dos. 1 26
3 ounce, 25 cent, dos. 3 0¢
4 ounce, 80 cent, dos 8 86
Jiffy Punch
3 doz. Carton a6
Assorted flavora,
FLOUR
Vv. C. Milling Co. Brands
Lily White __________ 9 90
Harvest Queen ______ 9 80
Yes Ma’am Graham,
BOB) ee 2 40

FRUIT CANS
F. O. B. Grand Rapids

 

Mason.
Half pint ____- sg 8g
One pint 22s 8 35
One ‘quart: 40 9 60
Half gallon: =) 2 12 60

Ideal Glass Top.

Rubbers.
BMaltping 2 es 9 50
One pint. 2 9 80
One quart 11 76

Half gallon ________._ 15 7

capaho ueiaehi i aaa HARRI

2 tii ies

 

a sal mame

 

 

   

   
  
   

   
  
 
 

 

 

x
a

 

uasiimts

— its

  

    
     
  
     
    

   

 

October 6, 1926

   

 

 

 

 

 

 

 

 

 
 

 

 

 

 

G
ELATINE ”
Bulk, 5 OL ICH
Quart 5 gal Kee IGAN TR
Quart Jars, dozen — 8 75 a ADES
Bulk 3 gal. keg 6 00 Ligh ork. MAN
Pint, j gal. tee cc 3 75 Media hogs ---
4 oz. oe dgeea ls 5 45 wags} ia 19 “> Lake Herri
5% o ar, plain, ——- o oo Loins, ides oe 20 % “Ybl., 100 rring
9 "on. J Jar, pl., ps, 135 Butts ie, be Ibs. -..-... 6 WASHI
20 oz. ar, plain oz. 1 60 Butts ——----——-----— 28 M ~- 650 Bon NG POWD
26 at 3 OZ Pn Pi 40%: 2 35 Srarer tia see 25 ‘Tubs, 100 Co Bon yee Pd, 3 dz ERS. 29
Hage ia ian we 43g Neck bor PD aia ae b. fney fa oo - bx 8 75 TE
e ar do: n ce = co t 24 , a 4 A
One doz. f doz. case_- 600 2,07: yan stuffed ae 1 35 Cee 15 ane aa Cumalne. 7 den Zz. 3 25 i‘ .
Jello-O, . a with 5 c 3 60 12 os. ar, stuffed, doz 2 50 : ---- 96 Whit _. 725 Grandm a 4 don, 85 Medium pan.

Minute, 3 a ee : a ated - 3 50 ROVISIONS Med. Fanc e Fish Geatdctn, - . 4 20 Choice eee eo 37
ot oo 4 oe 0 02, 2. Jar, stutted 50@4 75 Clear onli Pork SH y, 100 Ib. 13 00 Gold Dust 4 qaree - 3 7 No. 1 i ee ay ie
e a , ie No 1 Nite

ones 4 ie a GREEN | Short Gat cldarsa taaer oe Pig ia hea soy Golden. Tod 12 Large 3 20 1b. pkg. Sitting —- to
Per doz RADISH Dry S r34 50@3 Eze aste G mx. 2 doz. c. i ae
fo . @ P Helles aaa 5 Drew » doz, __ 1 35 Jinx, 3 doz. ------—- 425 Ch Gun on ie
JELLY oe es _. 2% s ri-Foot nation, dz. 35 Lust ance Laun., 4 az. 4 50 F oice powder
Pure. Pag PRESE 00@30 00 Bixbys ae , dz. 135 Old er Box. 4 dz. 8 a
* Shi | Beg on D 54 60 tone aw
Imitati Ib. pails a > La Shinols, ae rae, - 200 Rins utch Clean. 4 3 76 areca s
Pure, gt 30 Ib. pails 3 30 Pure in ti “¢ | on 135 Rin 0, 40s - n. 4 az 8 40 Peke Ceylo ———- @
B : oz.. AS ¥ Is 1 75 60 Ib. (sd stove pouish 90 eo ta -kee, med n
oe ae abe — fabs | ae an POLISH oo aaa 1 525 Con ination fps sneree 65
co. o oie ce a i“ fo Mie at Rub No More, 18 Ta se Congou, Meaium —
gd alii ES 5 lb. eo a % nto silk i da t - Spotioss More, 18 te. 4 S Congou. Choice =
RGAR fe 3 Ib. a3 a nee % E aline P. e, doz. s on r, 48, ' ncy 1a 36
Van W INE 2 lb. pails ---advance namali aste, d 140 sani Flush, 1 d = 429
est oO a 1 E ne OZ. Ss nat 2 don 43
nerd Olt Brands Souanaa Fea vai 1 Bg, laut pe ait i = Sesnine 7 ‘a doz. -. : = Modiom Oolong
ibuter B Ce pund, tubs sia. Bi per oz. 1 Sn , 100 1 ieee! oice
Ic a £2 sing doz. 40 owbo » 12 02 6 Fan
241 ib ar-Mo B te 654 S Sun, ise ag Sno y, 100 . 6 46 cy
i. ra St per 85 whoy, , £6 be lag neg
Som, 2 rig cli ° Bologna Sausages Vuteanol, Enamel ey ogg Speedee, fon * io “La eo ee
. ae ay Pier ot Vulcanol, 0. 5, doz. 0 7 i “a2. z a3 - Brand
12 2 pails, 6 i case ie St nol, No , doz. Wyandot 2 doz lle
M4 eo =e Frankfort --a-—----5 os cee ae - ica an Cotton, 3 TWINE “
0 Ib. s nen ec yd ree 19 —=- 5 ‘otton, 2 ply cone
25 Ib. Bip en veal ee 18@20 e SALT : SPICES Wool, a patie 38
oe, PETROLE ~nannnnan— ee oo - i con es th, Whole Spi v one cs
hast. igs a a SUR Hats aes 2 oe |. meee INEGAR
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Special Rol aie amon 25% ae I gach : Hams. JOE 5 14-16 Farmer § 100 ib. be 2 60 br cistaty Sa On = @40 ) prain.. 2
a 20 Solite Gasoline —____— 197 fo oe aoe ae i - = anes. fan” oe wien '
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Ohio R ght, 144 box__ 6 25 inter eee Engine 39.2 ea ve 21 Baker S ih bl. 4 24 Werte BG pes. doz. @24 Re ess Rolls a $64
eS e. ied Gia alt. 280 lb. bb N egs, 70¢@ in COZ, schester. No per 0
Ohio sa Label rag = 16 2 ck ___ 21.2 wii aa mie (ue 40 100, 3 280 1 cul gg Sem 0@90 @45 Roe r, Ny doz.
bel, 144 2) ---- Mince¢ ns @44 Ib. b. b egs, 105 ae toches No. 2 90
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Saf Tip, 720-1¢ : “H arine Mo nnannn----= 2 @19 28 1b, oe 5 ae Pp ack —--——- O45 oe ae 2 00
et ae apc aee + weneee
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None — ane 425° Mean ai iia oan rump 26 00 - Cloves, Zanzibar --- @18 asics. wee “
uc T aan . , new ea @2 assia, C “bar _... @ wire fh arro
oo se 88 = Ma -—----- 62.2 Cond mikes Mos 00@30 Ov Ginger, Canton __.-_- O46 aire handles ~ band,
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oo oe 50 Co ceo Feet Pepper, ‘s a @75 a ee 1 re
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Parowax, % 40, 1 aa 93 % fa =------ - Spanish ___- pe ( anal 7 50
» 20, 1 Ib. — ae oe oe Seasoni ee a ”
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ti 5 Big ot 60 ppt Salt, 3 post a 4k 3 ri 7s gal., — : 40
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No. 10 er Rabbit eef, midd set 8 @63 Five , 24, 2 Ibs Maeicant aves Ai Star fee Trays
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a 2u, Fe gonna oe . i skein__ 2 00@2 25 asa Sk 2 30 Thyme, 1 ps En 90 eae hid ates 50
ot 62 : RI : (4 meric, 2% oz. 90 clips spring
G ans 20 Bance B CE % OZ. 90 clipse patent sprit
io to cs. 5 16 Faney Blue Ros soar — BO hed Patent spri __ 200
N . 6 ¢ abbit ncy H ose An Id pat. b ng 2 0
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vee ee roses , 120° bo3 a 2 oz. Cot. Mop Head
No. ta i cans es : 70 Ee a ~ Four ae OX eg 6 3 Kin Corn 16 oz. one _— Heads : 46
No. te 8 a. on 495  Somaac, 12 at oe ee qo eae oe. 375 + ad iano i Heads 3 20
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No. 23 12 cans case 3 00 were 4 60 Mothers 12s ae oo 80 ap No i Na ia 4 50 .. i+ ian 46 at Galea a4
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New 300. 7 gallon, 4 800 cou 00 Sacks 96 Ib. Jute 326 2 Ciddate. yellow 5 Argo, 4 oss it. Tin D Gal. Ir. 5
Fanc Orlea et et ad oe ee Cote wo c, 100 — 4s a airy 00
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Choic Open Kettl 30 G Sweet Sm _ £16 Cut, 100 1 20 Og Woot, 100 rax, 100 bx 40 Argo, 12, 3 Ib. gs. __ 4 05 Whoa Traps 06
— ro F pecs pag a “ita te aes Svc Gian ue oe Mace, Wood, 4
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If barrels 5 41 Cont nee 8 25 H eke. tap Rose, 100 box ___- ST fee is -- 1% Mouse, tin d, 6 holes_ &
M c ext Dill oll Oli ea ger, 48- gs. ; is eased h 70
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liberts, Sicily —.-—- a Med. Steers - Ht. 14@16 parkages 36 2% Ib. ‘ug, per do TE sag Mla Flav Double Peerless ----- 00
Pean Virginia Raw 28 Com. Ste rs & H’f. 131 @\6 Bees (22 Ns z. 48 Oxarare Wo. 16. : or. Northe eerless 6 ae
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nn 7 oe ring H . per gal. 15 in. Butter —-—--_- 5 00
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we lb’ be paniah, ae Medium naaannnnnnnnn be Sie a hola) 1 00 Welchs., oe gal. ‘a eh RAPPING aa 25 00
Plexi Un cer ae 11% Poe ee 23 Milkers Is. 3» ---- 9 50 or gal. ___ N re, Manil ER
Ww ee a, oo MER ate Kegs 18,00  @m a 1 Fib a, white_
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shoe 10 iad Ro i oe <3 YE ~ 09%
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fg 0 Ses a oo as
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, $4.80 per ca A-1. lorme Oak doz. 2 70 Yeast Rise doz.
se Capera, i. a9 0 reast F m, 3 doz 3
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Fletach: OMPR&ESS
mann, per ED
aos. &

 

 

30

HOUSE FURNISHINGS LOSSES.

 

CustomersAre Not Offered What They
Want.

Taking the home furnishing depart-
ments generally, they are usually un-
profitable in stores doing a business
of less than $2,000,000 annually, accord-
ing to Ernest Hastings, President of
the Hastings Research Group, of New
York City. Mr. Hastings is a director
of the Merchandise Managers’ Group
of the National Retail Dry Goods As-
sociation and recently iprepared for
that body a study of the reasons for
the lack of success experienced in the
merchandising of home furnishings.

“From pots and pans up to drap-
cries,’ said Mr. Hastings, “the one big
outstanding reason for unprofitable-
ness is price buying instead of style
buying. In spite of everything that
may be said, particularly by the manu-
facturers, we are not in a price age.
We are absolutely in a style age. For
one little illustration, take the alum-
inum ware sold in the basements, par-
ticularly percolators. We have found
that the plain round ones stay on the
counter; they do not sell. The panel-
ed ones sell,

“Another big factor that has con-
tributed to turnovers and un-
profitableness in housefurnishings is
what I would term ‘group buying. I
don’t mean group buying in the sense
mean

slow

of an association of stores. I
taking an assortment and buying them
together because of a price. The buy-
er, say, is offered an assortment that
he can retail for 99 cents per item if
he buys fifty dozen. He buys the
lot and puts them on his counter. In
the first two or three days of the sale
he will dispose of from 40 to 60 per
cent. of the entire assortment at 99
cents per item. What is left never
was intended t osell and never would
sell for 99 cents if kept for a million
years. The remainder will have to be
reduced to 79 cents, at which price
75 per cent. may be cleared out, and,
as for the rest, 29 cents per item
would be a good price to get.

“We have checked this lot buying,
and in no case has one ever been prof-
itable. This applies to aluminum ware,
to enamel ware and, in fact, to any
class of merchandise that is grouped
for sale for a definite price by the
manufacturer.

“Another of the chief causes we
found for losses in the home furnish-
ings department is the buying of sec-
A buyer goes down to the mill,
par-

onds.
the manufacturer shows him a
ticular lot of merchandise and
‘If you take the
have them for 50 cents apiece. The
lot and offers the
He sel's the

best ones, but when he gets down to

says:
whole lot you can
buyer takes the
items for 69 cents each.

the end and examines what js left he
is very lucky if he can get 10 or 15
cents apiece.

“Another reason for unprofitable-
ness is that retailers have not yet in-
stituted price lines in the house fur-
nishings department. Some retailers
may argue that they have price lines,
but experience shows that it is pos-
sible to go into almost any store and
not find this section properly lined.

“As I see it, the retailer has got to

 

 

MICHIGAN

have a basic list for the proper op-
eration of this department. This list
must be made out according to the
quickness of the sale of the items.
This list must govern the buying if
the retailer is to get turnover and
make a profit. If percolators head the
list of items which are selling, plenty
of them must be bought and made
available on the aluminum ware table.
The same thing applies to practically
every other item of merchandise that
is carried in the house furnishings de-
partment.

“Now as to flour coverings, many
retailers find that they are not making
money out of this department. The
losses in some cases are more, in others
Sometimes the loss is due to
workroom costs and not merchandis-
ing, but the departments are not mak-
ing money.

“In our investigation we found poor
choice of patterns the sole reason. We
found departments where the buyers
had been going to auctions and thought
they were going to get rich because
they had bought merchandise at a sav-
ing of a dollar or two, so they bought
the rugs in piles and took them to the
store, where the rugs stayed and did
not sell.

less.

“We proved that people bought pat-
tern instead of price in this way: In
two or three stores we took a certain
manufacturer's rug which ordinarily
sells for $150. We took a pattern that
had been in stock for two seasons and
offered it for $125 or $135, a consider-
able reduction. We showed that rug
to people who came in and then show-
ed them another rug exactly the same
quality at $150, and yet people would
not buy the $125 rug, but went over
and paid the price for the other rug
because they wanted the pattern,

“We went through our rug stocks
with the buyers and salesmen on the
floors and inspected the rugs one at a
time. When we found one that was
last season’s, we asked why it had not
sold. In every case that rug hadn’t
sold because the pattern was bad or
the color wasn't right. So we decided
we were all off in our merchandising
of floor coverings, and we have now
gone to the other extreme. Now, if
necessary, we will pay $2 or $3 more
for the pattern we want and not the
price.

“Many buyers will say: ‘I’m in Bos-
ton; I can't sell the same rugs as they
do in Cleveland.’ We took five of our
best buyers and sent them to a certain
manufacturer. We asked them to pick
out in certain definite groups that we
had selected what they thought would
be the best-selling patterns. One of
the buyers from Western New
York, one from Eastern Pennsylvania,
two from Western Pennsylvania and
one from the border-line territory be-
tween Ohio and Indiana. Their selec-
better than 99 per

Was

tions dovetailed
cent.

“We went to the head of that rug
concern and found out that they were
grouping their patterns according to
the best selling possibilities. The best
selling pattern was listed as No. 1, and
so on. Our selections dovetailed with
that pattern selection of the organiza-
tion 99 per cent. Its pattern selection
represented the whole of the United

TRADESMAN

States; ours represented three states.
I think, therefore, that the old belief
that ‘what doesn’t sell here will sell
there’ isn’t true.

“The same thing was true of lino-
leums. At the present time, buyers tell
me, the vogue is for block patterns,
particularly smaller blocks. Checking
up our linoleum stocks, we found that
we had a lot of fancy patterns—florals,
matting effects, etc-——which had been
there for quite a number of seasons
and had not sold. That was the rea-
son we were not getting turnovers in
our linoleums.

“Now for the curtain and draperies
situation. I can almost repeat my
statements about floor coverings for
draperies, with this possible exception:
The tendency for the time has been
toward panels, and panels exclusively.
We have found, this past season, that
the tendency has been very decidedly
back toward pairs, and we are shaping
our course that way. By carefully
studying patterns and colors and get-
ting what people wanted, all of our
stores, except possibly one, are well
ahead this year in sales of draperies,
etc., some by as much as 42 per cent.
Price has not done it, because we have
not bought price. We have only bought
pattern and color.

“A word as to fad merchandising.
There are a great many fads coming
into drapery departments these days.
One that has been in for perhaps a
season is ready-made valances. Some
of our departments put in only one or
two, which they sold out quickly. They
stocked three or four more, sold them
and the nput in twelve. Then we
stopped the buying. The danger of
fad merchandise, in draperies par-
ticularly, is that when it goes out it
goes out very quickly. When the vogue
is over the retailer is lucky if he can
get 10 cents on the dollar for what is
left over.

“To sum up, if the house furnishings
or rug departments are unprofitable.
styles, patterns and colors must be
looked into to see if price is being
bought instead, and if that is the case
it is time to ‘switch around and buy
what people want. These departments
will then become oroftable instead of
losing money.”

———_2--2»__
Know What Your Goods Will Do.

A salesman who merely knows the
prices of his goods has not made much
progress along the road of successful
salesmanship. He must know what
his goods will do, not only for the con-
This
point is exemplitied by a salesmanager
as follows:

sumer, but his retail customers.

“As a salesman you must know what
your articles can do. You must have
so studied the products you sell that
you can name every important and
unimportant detail about them. Once
you possess this knowledge, you sim-
ply can’t be indifferent; you grow en-
thusiastic. The enthusiasm becomes
contagious and you jump your sales
quota with unfailing regularity. Sell
the bigger, broader idea back to your
product and your service; show the
prospect or the customer where he
needs it and he'll buy the goods, if he
is a prospect at all. In creating the

October 6, 1926

desire for his merchandise the top-
notch salesman first learns all about
his article he is trying to sell. Know-
ing all the strong points of the article
he is trying to sell, the salesman pres-
sents these points and creates the de-
sire for the article in the mind of the
prospect. By working along this. line,
he is building a business on the class
of merchandise he wants to sell, that
is profitable merchandise. This high-
class salesman always puts prices in
the background. He talks quality.
—_2-+>___
Fight It Out, Stick It Out, Think It
Out.

The degree of reserve power pos-
sessed by the salesman is what finally
spells his success or failure.
manager treats his subjects as follows:

“Fight it out, stick it out, but above
all, think it out. We are told by all
business prognosticators that this year
will be a prosperous year, but the
business will, as the years go by, be
subjected to more and keener compe-
tition than ever before and this means,
in many instances, the sweating of
blood.

“It means that salesmen must call
upon and tap that wonderful reserve
power which man
that reserve power which enabled the
immortal Lincoln to stand at the helm
and guide the ship of state through
the stormy seas of rebellion to the
end that we are now a united people
with no North and no South. But it
means, On his part, the sweating of
blood. We would always have it
otherwise, but the great plan seems
to be that ultimate success, real suc-
cess, comes to us only by fighting our
way through the underbrush of trials
and via the stepping stones of diffi-
culties.

“The salesman who wins success
during the years upon which we are
entering will be the one who fights
it out and sticks it out, but above all
who thinks it out.”

—~>~-.___
Definitions of Good Will.

A manufacturer gives his salesmen

A sales-

every possesses;

the following treatise on the value of
good will:

“What is good will?

“A very able judge recently gave
his definition: ‘Good will is the dis-
position of the well pleased customer
to return to the place where he has
been well treatd. This judge may
well have added, ‘Who will buy again
the goods which have given satisfac-
tion?’

“Another definition given is, ‘Good
‘will, the most valuable asset any busi-
ness can possess, is nothing more or
less than the favorable opinion of the
alert.’

“The point for every firm and every
salesman to remember is good will is
being created or destroyed every hour
of the day.

“Nothing else reduces costs as good
will does.

“Nothing else increases sales as good
will does.

“And nothing else makes an organ-
ization run so smoothly and pleasant-
ly, as well as profitably, as the daily
production of good will.”

 

e
€
:
$

 

 

i ie er aan

 

October 6, 1926

Look Everything in the Face and
Fight.

(Continued from page 20)
suitable building erected which they
would occupy on a long lease.

Apparently that settled it. The
place was gone. Our chance went
with it. I remember my feeling dis-
tinctly. Disappointed, I yet had to
go on, doing the best I could where
I was. So—as I have told elsewhere
—I went my way advertising along
new, carefully thought out lines, to
attract to my out-of-the-way location
the kind of trade I wanted. It was
the best trade, the folks who wanted
value as a consideration secondary to
price.

It all worked together for good.
Things often do when we least ex-
pect such results. Corry Brothers
got into financial difficulties, largely
because, like my correspondent of last
week, they did not know the real facts
of their business, but went along by
guess and be-gosh—“going it blind.”

So the building, which had been
planned and was ready to be started
on, was there minus the prospective
tenant. An unhoped for ,opportunity
came to sell our property, not ad-
vantageously, but on a basis which let
us get footloose. We leased the new
corner pronto.

This new corner was in the middle
of traffic. Many grocery stores would
surround us. Crape hangers warned
us that we were going into vigorous
competition. That did not phase me.
I told ’em that I wanted business and
that therefore I was going where busi-
ness was.

It took many months, but eventually
we got there. We were strapped for
capital, because the new store must be
well outfitted. But the advertising we
had done had prepared trade to expect
good stuff from us, and they came
saying, “We wanted to trade with you
before, but you were so out of the
way.”

Our business which had run $2,500
per month became $4,000, $4,500 and
$5,000 as the months passed. Our ac-
counts had been $2,000. They hecame
$4,000, $5,000, $6,000—the best credit
in town. It kept us humping, but it
made our success. And that is simply
an outline of a tale which shows the
value of location. Paul Fnidlay.

—2--

Corned Beef and Cabbage.

Corned beef and cabbage would not
be a very appropriate dish to serve to
patrons of Bailey’s Beach at luncheon,
and yet it has its friends. Those who
have become well acquainted with it
find it very nourishing and sustaining,
not to mention its delicious flavor and
penetrating aroma. Times have chang-
ed since modern Maggie Murphys had
it cooked in the back yard, to the
preservation of the incensed odors in
the home and the edification of the
neighbors. The modern fireless cook-
er or electric cooker makes possible
its preparation in the kitchen without
informally notifying those in the neigh-
borhood what is going to grace the
dinner table. Leaving its popularity
and its limitations to the imagination
for the moment, we will digress a
little on its digestive possibilities, for
it is in this feature that its yse depends

MICHIGAN TRADESMAN

to a considerable extent. Some com-
plain that they cannot partake of
corned beef and cabbage, cooked with
all the flavor imparted when both oc-
cupy the same keitle at the same time,
but say they suffer from a feeling sug-
gesting rivaling Atlas, with the load
resting further down the anatomical
region. To get away from metaphors
and similes and talk plain English,
corned beef and cabbage gives them
indigestion. As a matter of fact, the
corned beef does not contribute to this
disorder so much as the cabbage.
Books treating of the fundamentals of
dietetics teach us that cabbage is rath-
er hard to digest, if we need such in-
formation to realize it. When the
aromatic vegetable is covered with fat,
interrupting the usual process of dis-
integration, digestion and assimilation
the condition may become serious for
the time being, especially to those who
have a delicate constitution, to put it
as it is often put. There is a method
of serving cabbage which permits en-
joyment of all it is and stands for and
at the same time keep safely away
from its health disarrangements. The
solution is chopping. Get a wooden
bowl and a chopper and chop the
cooked cabbage fine, adding butter,
a little salt if needed, a sprinkling of
vinegar, and perhaps a little white pep-
per. Comminuting the cabbage breaks
up the fat-covered leaves so that ex-
posed surfaces are attacked by diges-
tive juices before reaching the stomach,
thus permitting the process to start
where it normally does in the case of
vegetables. At all events, this helps
digestion, and that is what is wanted.
—__s--o_
How To Fight Mental Duel of Selling.

The sales game is a mental duel.
How it stacks up is explained by a
wholesale grocer as follows:

“In the job of selling there is a
verbal and mental scrap between you
and the prospect. It is his job to not
buy;yours to persuade him to buy.
Why should you worry about his at-
titude toward you, so long as you
sell him the thing you have for sale?
Whatever he does that frightens you,
embarrasses you, is merely a part of
his campaign to keep from buying.
Likely as not he is as afraid of buying
as you are of him. Nothing matters
at the moment but the sale. The cus-
tomer can’t do you bodily harm.

“That is farthest from his thoughts.
His gruffness is merely his method of
fighting off the desire to buy. Let him
fight. It is his privilege. But don’t
permit his tactics to throw fear into
you and cause you to bungle your im-
plements of war. Get a definite idea
fixed in your mind and then put a
fool-proof resolve behind it to carry
on, and you'll win. There is so much
indifference and so much carelessness
and so much slip shoddery that the
fellow who is in dead earnest is bound
to get somewhere simply because the
opposition is not strong enough to de-
feat his determination. But you've got
to have backbone and not wishbone.
You've got to sacrifice the little things
on the altar of your big purpose. Pro-
vided your goal is a worthy one and
you stick at the tackling job long
enough and hard enough, you'll make
it.

 

|. VAN WESTENBRUGGE

Grand Rapids - Muskegon
Distributor

Nucoa

The Food of the Future

CHEESE of All Kinds
ALPHA BUTTER
SAR-A-LEE

BEST FOODS Mayonaise

Shortning

HONEY—Horse Radish
OTHER SPECIALTIES

Quality-Service-Cooperation

 

 

 

 

SIDNEY ELEVATORS

Will reduce handling expense ané
speed up work—will make money
for you. Easily installed. Plans
and instructions sent with each
elevator. Write stating require-
ments, giving kind of machine and
size of platform wanted, as well
as height. We will quote a money
YF saving price.

Sidney Elevator Mnfa. Co.. Sidney, Ohle

 

 

Watson-Higgins Milling Co.

GRAND RAPIDS, MICH.

 

NEW PERFECTION
The best all purpose flour.

RED ARROW
The best bread flour.

 

Look for the Perfection label on
Pancake flour, Graham flour,
Granulated meal, Buckwheat flour
and Poultry feeds.

Western Michigan’s Largest Feed
Distribrtors.

 

 

Henry Smith Floral Co., Inc.

52 Monroe Ave.
GRAND RAPIDS, MICHIGAN

PHONES: Citizens 65173, Bell Main 173

 

 

You Make
Satisfied Customers

when you sell

““SUNSHINE’’
FLOUR

Biended For Family Use

The Quality is Standard ana the
Price Reasonable

 

Genuine Buckwheat Flour
Graham and Corn Meal

J. F. Eesley Milling Co.
The Sunshine Mills
PLAINWELL, MICHIGAN

 

 

 

Ask about our way. :
Barlow Bros., Grand Rapids, Mich.

 

 

 

31

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR SALE—Established dry goods and
men’s furnishing goods business in good
suburban Detroit industrial section. Won-
derful oportunity. Inventory about $7,-
000. No stock buyers need reply. Owner
has other interests which require atten-
tion. Address No, 387, c/o Michigan
Tradesman. 387

MY STOCK of general merchandise,
dry goods, groceries, and shoes for sale.
Stock and fixtures about ten thousand,
can reduce, will rent building. Cash only.
J. H. Riederer, Rozel, Kansas. 388

For Sale—To settle estate, clean gro-
cery stock and good buildings. Home
connected with store. Located in town
of 6,000, thirty-five miles from Grand
Rapids. Address No. 389, c/o Michigan
Tradesman. 389

For Sale—$10,000 stock men’s clothing,
furnishings, and dry goods—forty cents
on the dollar. A snap for someone. Ad-
dress Levinson’s Department Store, Pe-
toskey, Mich. 390

FOR SALE—Stock of shoes and rub-
ber footwear. Located at Bangor, Mich,
Must be sold before October 15. No
reasonable offer refused, Merson Shoe
Co., Bangor, Mich. 391

WANTED—Man with automobile to
tover Michigan and Indiana for trade
publication. Salary and commission.
Address No. 392, c/o Michigan Tradesman.

299
oda

 

 

GOOD CHANCE FOR A LIVE MAN—
A cleaning, pressing, and dying business,
well established and having good busi-
ness. Housed in good one-story brick
building, 25x80 ft. Good plate glass front.
Well equipped with new 5 HP boiler,
Hoffman steam press, steam dry room,

electric service. A big bargain at the
price. Write to McCutcheon Real Estate
Service, Boyne City, Mich. 393

For Sale—Bazaar store in town of 4,000
Southwestern Michigan. Good business
town. Many manufacturing industries.
Address No. 382, c/o Michigan Trades-
man. 382

FOR SALE—HFight-drawer National
cash register for sale. Good as new.
Will seil for one-half price. Address
Edward Wolf, Hillsboro, Wisconsin, 385

I WILL PAY CASH
for part or whole stocks of General Dry
Goods, Shoes, Furnishings, Clothing, and
Bazaar Goods. Call or write Jack
Kosofsky, 1235 W. Euclid Ave., Northway
5695, Detroit, Mich.

McCASKEY CREDIT REGISTER, ad-
dressing machine, duplicator, multigraph,
typewriter, check writer. dictaphones,
envelope sealer, adding machine, about
half price. Write for details. The Pruitt
Co., 117 M. T. N. Market St., Chicago.

375

TO EXCHANGE—A good farm in Tus-
cola county on state highway, 80 rods
from good market town, for stock of
general merchandise. Address No. 376,
c/o Michigan Tradesman, 376

FOR SALE—General stock and two-
story and basement store building located
at old established trading point about
fifteen miles Northeast of Grand Rapids.
Equipped with Westinghouse lighting
system. Property cheap at $10,000. Will
take $4,000 down, balance in productive
real estate in Grand Rapids. W. P. Joyce,
Cannonsburg, Mich. 366

SHELVING AND COUNTERS For Sale
—Standard for variety and household

goods. Good as new. Cheap if taken at
once. Inquire J. Haga, 1437 Tamarack
Ave., Grand Rapids. Tel. 77515 362

Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566

CASH For Your Merchandise!
Will buy your entire stock or Part of
stock of shoes, dry goods, clothing, fur-
nishngs, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN. Saginaw, Mich.

FIRE AND BURGLAR PROOF

SAFES

GRAND RAPIDS SAFE CO.
Tradesman Building

 

 

32

Verbeck Heartily Welcomed at Wis-
consin Hotel Association.

(Continued from page 25)

constantly that palatable victuals are
dangerous to human welfare.

Harry Halfacre, who is well known
to Michigan hotel men on account of
his association activities in Ohio and
other near by states, is now assistant
manager, under Ray Smith, of Hotel
Pfister, Milwaukee, where I discoy-
ered him the other day. This hotel,
with a career of several decades and
one of the most substantially construct-
ed of any in that city, is being remod-
eled at great expense without doing
away with any of its magnificence or
reputation for service.

Editor Bohn, of the Hotel World,
has this to say about a topic which in-
terests many Michigan hotel oper-
ators: “Possibly the spotted summer
resort business of this season just
closing may be construed as the clos-
ing chapters of the rise and fall of the
old-fashioned summer resort. The old
scheme of advertising fishing, swim-
min,, golf, tennis and so on, whether
you had them or not, can be laid to
rest with the roller towel and the pub-
lic drinking cup. To label someone’s
cow pasture a fine nine-hole golf
course and the duck pond a swimming
pool, will not hold a paying clientele
even should they fall for the advertis-
ing camouflage. Good motors and
good roads will take your guests awav
from you as fast as your exaggerated
publicity brought them to you. In the
old days possibly the hardships in-
volved in reaching some of the out-
of-the-way places were so great that
people would put up with a lot before
they would go to the trouble of moy-
ing on, but not to-day.”

A real honest to goodness resort
which does not lay claim to all the
category of attractions, gives service
with a smile and does not live on the
assumption that the resorter was only
created for the purpose of filling the
landlord’s coffers, will become known
to that class of transients who only
ask for fair treatment, and it will not
be necessary to indulge in a campaign
of misrepresentation.

The fishing in Michigan is just as
good as in our neighboring states, but
there are more fishermen and fewer
fish each year, and no amount of
“trick” fishing illustrations in resort
advertising will change these condi-
tions.

3ut the opportunities for supplying
good, wholesome food was never bet-
ter, and cleanliness is no less the ob-
tainable qualification. Then why not
give the resorter what you can hon-
estly and not accentuate on the i1m-
possible? Frank S. Verbeck.

——_»->___
Needed Change in Hotel at Holland.

The traveling public will be rejoiced
to learn that a change has been made
in the management of the Warm
Friend Tavern, at Holland, the utter-
ty incompetent landlord having been
succeeded by Mr. and Mrs. E. L. Le-
land, who have conducted the Leland
Lodge and tea room, at Saugatuck, for
several years. The new managers are
fine people and will, in all probability,
elevate the dining room of the W. F.
T. to a standard which will be in keep-
ing with the otherwise high character
of the hotel. Their first move will
probably be to replace the present
corps of waiters with competent and
trustworthy helpers who will make the
tip question a little less forcible and
offensive. With a beautiful and well-
equipped hotel to work with the new
managers should make the establish-
ment a very popular one.

 

 

MICHIGAN TRADESMAN

Federal Trade Commission After Kirk
& Co.

A complaint has been issued against
James S. Kirk & Co., Chicago soap
people, by the Federal Trade Com-
mission. It is alleged that the label-
ing by Kirk & Co. of its products with
the word “‘castile” gives the impres-
sion that they are imported from
abroad and that such branding, label-
ing and advertising “has the capacity
and tendency to mislead and deceive
the trade and the public into the erron-
eous belief that respondent’s said’
soaps are genuine castile soap.” The
complaint further recites that “gen-
uine castile soap, a geographical divi-
sion of Spain, the place of its first
manufacture, is a hard soap the oil in-

 

ment there is a possibility of slight in-
creases in the make, due to an abund-
ance of fall feed. Cool, rainy weather
prevailed over a large portion of the
dairy belt and recent frosts reported
in many sections did considerable dam-
age to late planted crops, but corn for
the most part was well out of the way.
Fall pastures have been excellent and
cattle generally are reported in fine
physical condition, which leads many
operators to believe that the winter
make of butter will be large. Produc-
tion has held up fairly well and ac-
cording to most reports has exceeded
that of September last year, although
some sections have reported slight. de-
creases. The report of the American
Association of Creamery Butter Man-

Joseph Brewer,
Grand Rapids’ Napoleon of Finance.

gredients of which always has been
and now is olive oil to the exclusion
of other oils and fats. Because of the
qualities of olive oil as a soap ma-
terial and for other reasons said soap
has long been and now is considered
by manufacturers and dealers in soap
and by the public generally, as an ex-
cellent soap, free from substances
harmiul to the skin and delicate fab-
rics, of undoubted excellence and pos-
sessing desirable qualities not con-
tained in other soaps.”
—_2+>—___
Butter Production Uncertain.

Uncertainty as to the future supply
of fresh butter has for some weeks
been an important factor. Because of
this uncertainty regarding future pro-
duction prices have been maintained
without material change. At the mo-

ufacturers jor the week ended Sep-
tember 25 showed a decrease of 2.6
per cent. from the previous week and
an increase of 8.7 per cent. over the
corresponding week last year.
—_» >> —_
New Bond House in Grand Rapids.
The Edward C. Swanson Co. has
opened its doors to the investing pub-
lic. The company will underwrite
and participate in conservative bond
issues and will have its offices in the
new Grand Rapids Trust building. The
corporation was organized by Edward
C. Swanson, who needs no introduction
to the investors of Michigan. Rather
than a new company in the usual sense
of the word, it may be said that it
represents the same capable service as
of old, but under a different corporate
name. During the past eight years

October 6, 1926

Mr. Swanson has acquired a broad in-
vestment banking experience which
thoroughly qualified him as head of
the organization. Originally with Fen-
ton, Davis & Boyle, and subsequently
with Paine, Webber & Co., he was
most recently vice-president of Hay-
den, VanAtter & Co., and in charge of
its Grand Rapids office. His knowl-
edge of the bond business together
with his reputation for conscientious
investment service augurs well for the
company for success; as it is a well
known fact that sincere investment
counsel and efficient service are im-
portant factors in the success of any
investment institution.
—_+-+—____-
Postum Cereal Co. Buys Minute Tap-
ioca Co.

The officers of Postum Cereal Co.,
Inc., and ot Minute
Orange, Mass., have negotiated an

Tapioca Co,,

agreement for the acquisition by Pos-
tum of the property and business of
Minute Tapioca Co... The latter com-
pany is a Massachusetts corporation,
which has been in business for the
past thirty-two years. It manufac-
tures the well-known and_ nationally
“Minute Tap-
ioca.” No change in management or

advertised food product
policies is contemplated. The transac-
tion is to be financed out of the Postum
Co.'s cash surplus without increase
in its capital stock.
——_+2-.

According to all histories and tradi-
tions of Grand Rapids, the Old Na-
tional Bank is the legitimate successor
of the oldest regularly
banking house in this community. It
has always conducted its business

estabtished

along conservative lines and_ invites
the accounts of customers who are
looking for faithful service and con
servative accommodations.
a ES
Possibly Not Intended.
Mrs. Brown—Does your husband ob-
ject to cats?
Mrs. Smith—Yes, indeed. He says
I feed all the cats in the neighborhood.
Won't you stay and have tea?

 

Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Blde.
GRAND RAPIDS, MICHIGAN

 

 

 

—_—={={{{={={=_z_=_=azae—=xzxq[====_=_sy»
Corduroy Cords

   
  

2
Next Tire
Be a

Corduroy |

--Built as good |
as the best and
‘then made better
by the addition
of Sidewall
Protection

ae CORDUROY. dese co.

Si de wall Protection

. S. PAT. OFFIC
Added Rea An criaioed i
y

 

 

Patented and Visible Plus Feature

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
ining «= - AGENCY  aitchicam

Representing the

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
AND ASSOCIATED COMPANIES

 

Combined Assets of Group
$33,389,609.28

20% to 40% Savings Made Since Organization

FIRE INSURANCE —ALL BRANCHES
Tornado— Automobile— Plate Glass

Good Coffee-Good Will-Good Sales!
LEE & CADY Distributors

0
i oy

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eae

|-

 

 

 

 

 

Did she say ONE CAN?

Then tell her about the dozens

of daily uses for BORDEN’S.

That is the way to sell a dozen

 

cans to the customer who now

 

buys only one at a time. ee ON
So—wherever the recipe calls sie > a |

| , ;

for milk, recommend i i

The Borden Company

NEW YORK, N.Y.

By the makers of Borden’s Eagle
Brand Milk, Borden’s Malted Milk,
Borden’s Extra Grade Caramels,
Borden’s Milk Chocolate Bars.

 

 

 

 

Mueller built

It stands for:
Purity of Product. Square deal Policy for Grocers.
Consumer Satisfaction.
Because of the high quality of Mueller’s products, backed by an

extensive advertising campaign, “MUELLER’S” is now a household
word and recognized as the perfect substitute for meat or potatoes.

MUELLER’S

 

as a change from potatoes

 

C.F. MUELLER CO. Jersey City, N.J.

 

 

 

 

 

 

 

 

 

 

Speed Up Sales

by featuring properly
advertised lines

The manufacturers are creating
the demand and saving your time
through their advertising.

You realize a maximum profit
with a minimum of effort in selling

KG

Baking
Powder

Same price for over 35 years

D5 anni 5h

(more than a pound and a half for a quarter)

 

Your customers know it is a
quality product—that the price
is right. Why ask them to pay
War Profits?

It’s up to you to show them that
you have it.

The Government Used Millions
of Pounds

Look for the
McCray
Name Plate

You'll find it on the
refrigerator equip-
ment in the better
stores, markets, ho-
tels, hospitals, res-
taurants, florist
shops and in homes.
This name plate
gives positive assur-
ance of foods kept
pure, fresh and
wholesome.

This Favorite McCray

model meets the needs of thousands of food dealers exactly.
Ample storage space, convenient to serve customers, at-
tractive display, economical operation, handsome appear-
ance, and enduring satisfaction.

Send for catalog illustrating McCray models for every
purpose — sizes and styles for every need.

McCRAY REFRIGERATOR SALES CORPORATION

 

639 Lake St. Kendallville, Ind.

Salesrooms in all Principal Cities
Detroit Salesroom—36 E. Elizabeth St.
Grand Rapids Salesroom—20 W. Fulton St. Kalamazoo Salesroom, 324 W. Main St.

CCRAY

> REFRIGERATO RS

Sor all Purposes

 

 

   

©

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Which Would You Rather Sell?

PY | ONE MATCH >

TWO MATCHES |e

 

 

  
  
 

 

 

Mamonad
SCO
Diamond Matches }

HOF peel ar
<a
SS

 

 
    

Say to your customers: “Here are two boxes of the
new, perfected Diamond Match for thirteen cents
—the best match and the safest match to take into
your home. They are better value than ordinary
matches at five or six cents per box.”

Your percentage of profit on Diamond Matches is
larger than on ordinary matches, and your total
profit on Diamond Matches—two boxes for thir-
teen cents—is much larger than on one box of
ordinary matches at five or six cents.

And you will sell two boxes almost every time.

You may as well increase your match sales. And you
a as well make this extra profit on your match
sales.

THE DIAMOND MATCH COMPANY

 

 

 

 

 

 

 

 

 

OE Pn ersten a Se

 

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A OTE IE yg Me cme

Pg ea ra.