i NSA Ace VESRR Dns aN CWZENOAES Vem TSA CFOS IO OCH? Veer gece : WW CCE RG UN ee on: SNR Ae iy CO Ea (SRS BREW NN wv, RA SIS 6 We A ») Qe Ss Cl Gy ORS S199 SS NNO ws aCe A Can ees KO (a Ss % G g Con EC RS a SC ed GET COTES ee EOC ae yee 2ePUBLISHED WEEKLY (GANG i> a TRADESMAN COMPANY, PUBLISHERSAX SIS USES SE OR SSS SSIS Forty-fourth Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 10, 1926 Mie 4 “A he WD SN c te HV la if \\ ve) 7) ST. 1883 SSS et Number 2251 Keep Out of the Past Whatever you do in this wonderful world, In business, in church or at play, Whatever of gain or of loss you have met With the others who go away, Keep out of the past From the first to the last, And away from its worries stay; The present has wealth you would never suspect, If prudent you are and wisely elect To live in the light of to-day. The things that are past did very well once; To-day they are rusty and stale, That trouble you had with your fellowman— Did you struggle in vain and fall? What of it indeed? There is all the more need That you start on a different trail. Don’t take to the woods, whatever you do. Just look right ahead; there’s a fortune for you In keeping a well-trimmed sail. So cramped can we be in our mental states, So burdened with might-have-beens, That life will become a woeful waste For its many outs and ins. But stop and reflect ‘You will never be wrecked By your own or another’s sins, If the past you will keep in its proper place And meet what is yours with a candid face— "Tis the man of to-day who wins. eee Parowax Season G3 SELELESSP SAIS SEL ET FFF | HIS IS PAROWAX SEASON — the time of year when Parowax sales run the largest. For the housewives of the Middle West know that nothing else protects their preserves from mold and fermentation like an air tight seal of Parowax. This year, the sale of Parowax is larger than ever before. Each year there is an in- crease in the number of women who use this modern way of preventing their preserves from spoiling. The dealer who sells Parowax profits by this demand. Keep the Parowax packages out on your counter, so that your customers will know that you handle it. Standard Oil Company ‘ [Indiana] j SELES ES LEP LEST EE EEE ESE SEPT LESSEE LETTE ET EEE SEES EEE PEE TEEPE EFS EE SEPT EFT ES PEEP ETP S GEESE LESSEE E SL SESS SSF " j i } eat a Cael Ser aaa entero ee b ee ee A DESMAN Forty-fourth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY BY THE TRADESMAN COMPANY GRAND RAPIDS, MICHIGAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. DRIFTING IN THE DOLDRUMS. Cotton, England’s largest manu- facturing and export industry, has been drifting in the doldrums during recent years. During that period one section of the trade has insisted that if ample supply of cheap cotton were available the industry would soon en- joy plain sailing again. It appears, however, that although the last two American crops have banished any fear of a shortage or of inordinately high prices for some time to come, “six-penny cotton” is not to be an immediate and unmixed blessing. The mills have great quantities of cotton as well as uncomfortably large stocks of yarn and cloth, on which losses will have to be taken and added to a trad- ing deficit of more than a billion dol- lars accumulated between 1920 and 1925. Although the barrier of the so- called obstructive price for American cotton has gone by the board, there are other obstacles in the way of Lan- cashire getting back to a pre-war vol- ume of cotton consumption. A short- ening of the legal working week, wages 90 per cent. higher than in 1913 and the virtual doubling of all other items entering into the cost of pro- duction and distribution of cloth make a total more formidable than the dif- ference between the current price of raw cotton and the average paid for last year’s crop. Then, too, continu- ous short-time working during several years has not only aggravated the cost situation but has also caused a drift of young people to other occupations and left such a dearth of skilled workers that it will take years to train enough new ones to enable all the factories 1o be operated on a full-time basis. Like- wise, renewals and repairs have been so sadly neglected that a long time must elapse before capacity produc- tion can be reached. Nor is the cir- cumstance to be overlooked that one, third of Lancashire’s spindles spin Egyptian—5,000,000 spindles were changed from American to Egyptian during one recent year. This section of the trade has been profitably and fully employed during the long years of depression in the American section of the industry. Lancashire, however, remains hope- ful of the future. Her faith in a cot- ton trade revival is sustained by the gradual stabilization of the currencies of the world, the placing of inter- national credit on a sounder basis and the fact that the purchasing power of the poorer and backward peoples is steadily increasing. Britain took 3,- 268,000 bales from the United States in 1919-20. This amount dropped to 2,567,000 bales in 1924-25, with an average of only 1,635,000 bales per season in the four preceding years. Here is a wide margin of potential cotton consumption to be cultivated. FULL OF DROLL SCHEMES. While the air has been full of droll schemes for the relief of the Southern cotton planter, ranging all the way from a proposal to burn the excess crop to a request that Henry ford buy 2,- 000,000 bales, Government agencies, acting under instructions from the President, have gone steadily ahead with a sensible plan for financing the warehousing of some 4,000,000 bales. This arrangement which is endorsed by leaders in all lines of thought in the South itself, makes certain the orderly marketing of the larger part of the crop and should reduce by a good many millions of dollars the loss that faced the planter before he and his friends in Washington busied themselves upon the problem of relief. It is little likely that the withdrawal of even this large proportion of the present record crop will put the staple back at prices that will hamper the manufacturer of textiles) There was a large carryover from last season and there will be more than 12,000,000 bales left from the present season to supply world demands. No prospects of shortage exist; Egypt, curiously enough, finds itself in exactly the same position as our own South this year, with an enormous crop and prices be- low the cost of production. Plans are under way there for a withdrawal of a large part of the crop. A sharp re- duction of acreage next season is in- evitable, and the two-year period should bring about an adjustment of the market. The promptness with which the emergency has been met is a tribute to the South’s courage and present financial strength as well as to the President’s genuine interest in farm problems which can be solved by legitimate use of governmenta! ma- chinery. GRAND RAPIDS, WEDNESDAY, NOVEMBER 10, 1926 FUNDS FOR RAILWAYS. By increasing its dividend from 6 to 7 per cent. the Pennsylvania Railroad declares its intention to pay stock- holders $5,000,000 more annually than before. This sum will be distributed to 140,000 individuals, which is to say that it will benefit more persons than any other railroad in the world could benefit by a similar move. The Penn- sylvania Railroad has capital stock outstanding to the amount of $500,000,- 000, or more than any other system, and the shares are held widely by widows, orphans and persons in va- rious walks of life who have not reach- ed a state of financial independence. In the decision to raise the dividend is unfolded a plan, however, that has as its aim something more far reaching than a desire to fatten the quarterly dividend checks of the Pennsylvania stockholders. At the time when the railroads were returned to private management at the close of the period of Government con- trol they were in need of rehabilitation but without funds through which ‘o make needed improvements. To raise money they found it necessary to sell bonds. Gradually the proportion of bonds to stock in the capital struc- tures of our great railroads has been increased over a period of years. A proper balance between bonds and stocks must be preserved in any con- servative plan of capitalization, but this is what the railroad bankers have found it exceedingly difficult to pre- serve in the recent past. Apparently a new era in the history of railrcad financing is dawning. The time -appears near when the carriers mav hove to raise funds for future de- velopment through the sale of stock. Only a few weeks ago the Southern Railway announced a plan of that character, and several leading railroads are at work on methods of offering stock to their shareholders. Legal restrictions sometimes make it impossible for railroads to market the:r shares at a price below parity; and that, among other things, has led them in some cases to consider the inaugu- ration of higher dividends. In the last analysis, however, the railroads themselves deserve the credit for the new confidence in carrier securities. It was their increased efficiency in ser- vice, their determination to pour earn- ings back into the property so long as necessary after the war, and their patience that prepared the way for the reward which is almost at hand. PRICE MAINTENANCE. Another phase of the question of maintaining resale prices is now under consideration before the United States Supreme Court. The past decisions of the Court have all been to the effect that the practice offends against the Number 2251 anti-trust laws. In the present in- stance the facts are somewhat different than were hitherto rendered. The General Electric and Westinghouse Companies are the parties in interest in the proceedings under review. In 1911 the first-named of these agreed to the entry of a decree by which it was to refrain from fixing the prices at which jobbers and retailers were to sell its electric lamps. To get around this, the company had put the jobbers and retailers on a commission basis instead of selling its goods to them. This made the distributors merely agents of the company and therefore conformable to its rules. It is the most ingenious of the many methods yet devised for getting around the statute and, theoretically, seems to Whether the court of last resort will so hold may be another matter. As an added ele- ment, the company contends that the monopoly it has on its lamps because of its patents gives it the right to dis- pose of them in any way it sees fit. But this point seems hardly so strong, since previous decisions have been on trade-marked articles, which were as much of a monopoly in their way as are patented ones. The Westinghouse Company appears to figure simply as a licensee of the General Electric in the proceedings. How the Supreme Court will decide the matter will be of much interest and may have rather a far- reaching effect. TRADE AND THE MOVIES. The motion picture film has attained world-wide recognition as a factor in trade. Great Britain’s uneasiness over the American cinema monopoly is not based upon mere prejudice against our pictures; it is grounded upon the firm belief that the showing of films made in this country is inevitably followed by demands for American goods. Our own Department of Commerce is in accord with this opinion. Government aid to the film industry here has been of the most limited variety. The amazing hold that our motion pictures have upon the amuse- ment world is due almost entirely to individual enterprise. But Great Brit- ain is ready now to turn to laws and subsidies to help improve the situa- tion. The fact that the matter was brought to the attention of the Im- perial Conference is evidence of the seriousness with which it is regarded in the highest circles. accomplish the purpose. Do the men who depend upon you for sales information hear methods for making business better, or do they hear only growls about what it has been during the last year? Is their daily business diet one of encourage- ment or of kicks? Are they fitted to fight or primed to retreat? 2 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. Matherton, Nov. 6—I am enclosing a copy of a letter I wrote to J. A. Coates & Son, of East Orange, N. J. Several times I have received a pack- age of their needles—one of which I kept and paid for—but when the next one came I took out part of the goods (as they asked) and _ returned the balance. Now I have another dose of needles, and when they send me the amount I have stated, they will be returned. Don’t you think I am doing quite the right thing in doing this? So far as the needles are concerned, they are poor things and I did not want them at any price. I am a subscriber to your publica- tion. C. W. Parmelee. Following is copy o fa letter Mr. Parmelee sent to the needle fusser: Matherton, Nov. 6—Several times I have received packages of your needles which I did not order. This package was taken from the postoffice and I found your terms in- side, asking me to return them if I did not want the goods, but there was no provision made to pay the return postage on them. This is the second time I have writ- ten you in regard to this, telling you if you would furnish postage and re- munerate me for the trouble I have been to in writing you, they would be mailed to you. Now I do not want the goods at all, and if you want them back it will be ‘necessarv for you to send enough to cover postage and in- surance charges and 25 cents for mv trouble, upon receipt of which I will gladly return the goo’s. C. W. Parmelee. Mr. Parmelee has the right idea. He is under no obligation to return the trash. He need not even take the trouble or go to the expense of writing the chap who is doing business il- legitimately. All he need do is to throw the packages in a corner and hand them to the man who calls for if he ever calls, which is doubt- them ful. How slight slips uncover commer- cial frauds is shown in the confiden- tial report made public to-day by the National Association of Credit Men of a case in Carnegie, Penna. The report of the association’s Credit Protection Department reads as follows: “Tsrael Gold was lured by the pros- pects of large profit through commer- cial fraud. He had established a fair- ly good business reputation and was reported to be wealthy among some of his countrymen who lived in the territory surrounding Carnegie, Pa., where he conducted a dry goods store for a number of years. “Tsrael Gold possessed real estate; he had accounts in some twenty banks throughout Pennsylvania and he own- ed three automobiles. Apparently there was no strong inducement for him to commit a crime in order to obtain more wealth. However, Gold devised a scheme whereby he could obtain large quantities of merchandise in a short time by placing orders with 300 odd concerns and by opening a retail store in a nearby town to make his increased purchases appear legiti- mate. “He succeeded in obtaining the merchandise, but failed to pay his bills for several months. He could have MICHIGAN TRADESMAN gone into voluntary bankruptcy but apparently that was not the cleverest thing to do; and it is believed that through some connivance Gold was forced into involuntary bankruptcy, making the situation appear more legitimate. “A legion of creditors appealed to trustees and district attorneys and a preliminary investigation revealed practically nothing in the form of evi- dence as far back as his transactions in 1923 with the exception of financial statements that had been sent through the mails. But there was so little else that could be uncovered that the task of proving the property state- ment to be false loomed up as an un- surmountable obstacle. “The investigators of the National Association of Credit Men, however, continued to work on the case in hopes that at least a scrap of evidence might lead them to additional facts in a case that they knew was fraudulent but were at a loss to prove. “Meantime Israel Gold and his son, David, lived their customary life. An examination of the bankruptcy case had not yet occurred. The family was watched and details of their daily ex- istence were assiduously kept track of with the hope that at the bankruptcy examination the bankrupt would make statements in conflict to known facts. “The Gold residence was located across the alley from a police station. One day, with the idea of interview- ing the police, the two investigators on the job strolled down the alley to enter the police station. One of them hesitated as he noticed a large touring car at the rear of the Gold store and residence. Observing no one about, the investigators approached the auto; mobie and saw within the tonneau a meat grinder, some packages of house- hold utensils and other objects that would not arouse suspicion. A. bur- lap bag, however, caught the atten- tion of one of the men who thrust his arm within and drew out a handful of mutilated and cancelled checks. “The now out of the bag. invoices vouchers like the cat, were All this occurred in broad daylight. The investigators, after a moment of hesitation, seized the bag and marched off with it to a safe place. “The bag contained, besides the can- celed checks and invoices, torn ledger sheets and the covers of Gold’s set of HART BRAND CHOICE or tHE LAND Look for the Red Heart on the Can LEE & CADY Distributor November 10, 1926 CANNED FOODS WEEK e November 10-20 e Are You Ready? An opportunity for the gro- cer—Canned Foods Week is the event of the grocery year. It is the time— when the grocer can put on the biggest sales drive of the year in one of the most important lines in his store. It is the time— when the grocer can get, for the asking, the assistance of jobber, broker, canner, and every other . interest connected with the canned food industry. It is the time— when the grocer can convert mer- __ chandise into cash. | e LEE and CADY RADEMAKER-DOOGE CO. NATIONAL GROCER CO. WORDEN GROCER CO. a November 10, 1926 MICHIGAN TRADESMAN books. After many tiresome hours the investigators succeeded in match- ing the pages and checking back the invoices and checks against the books. Conclusive proof now existed that the bankrupt had kept from the trustee those things which he should have turned over immediately if he were playing square. The _ investigators wondered how he would testify at the examination when asked about the books of the concern. “Gold lied vigorously at the exam- ination. He owned no automobile and know nothing about the existence of any books of accounts. “The Forty Thieves,’ a gang of bankruptcy crooks in Pennsylvania, were not inactive. They trailed the witnesses and pleaded with them to be lenient. In the face of opposition from the influences of ‘the Forty Thieves,’ the National As- sociation of Credit Men obtained an indictment in September, 1924. The case soon came to trial, and Gold ap- peared with four attorneys. The evi- dence was as solid as a cliff of rocks, and the United States Attorneys threw their energies into the prosecution, but the jury disagreed and was discharged. “A demand for a new trial was granted, but Gold on the plea of ill- ness obtained a postponement—an old story, an old game to wear down the strength and patience of the plaintiff and dull the enthusiasm of creditors. 3ut circumstances turned in favor of the law. One of ‘the Forty Thieves’ was arrested, indicted, tried and speedily sentenced for tampering with the Gold jury. This conviction tem- porarily terminated the case. It was no new game for this man, as_ his record showed that he had previously figured in a fraudulent bankruptcy. “During the past September the case finally came to trial. The jury found father and son guilty. The father was sentenced to two years in the Federal penitentiary and the son was paroled for two years.” —_+~->—__ Farmers Receiving $1.35 Per Bushel For Potatoes. Traverse City, Nov. 9—The new passenger station house of the Pere Marquette Railroad is approaching completion. Its location, one-half mile East of the present depot, is not so convenient to the public as the one the corporation now occupies. The passenger station house of the Pennsylvania Railroad, erected in 1873, is dilapidated, unsanitary and falling into decay. Perhaps it may be. considered sufficient in connection with the operation of the company’s one ten-mile-an-hour train daily be- tween Traverse City and Walton Junction. Farmers are taking advantage of the fine weather to transport their crops of potatoes to storage houses or to the railroad stations for shipment. The yield in this region is large and the quality excellent. Farmers are now receiving $1.35 per bushel. The municipality is taking prelim- inary steos toward the abatement of the foul water nuisance caused by the dumping of sewage into the Board- man River and West Bay. The State hospital, with its 1,400 inmates, is the source of much of the contamination. It is proposed to petition the State Legislature to authorize the hospital board of managers to co-operate with the city authorities in the preparation and execution of plans to effect the purpose stated. A reduction plant to cost $40,000 has been suggested. A blind man named Latona is a successful retailer of groceries in this citv. He waits on customers, delivers goods and solicits orders, going about his daily task unaided. His wife as- sists in making change and keeping supplies of stock on hand. A con- scienceless scoundrel stole the old man’s cart, used in delivering goods, on Halloween night. It has not been recovered. The coal used by the people of this region is transported mainly from Buffalo on steam barges. Last week an old rotten dock, owned by Han- nah, Lay & Co., overburdened with coal, collapsed and dumped the entire lot into the bay. Since that occur- rence the price of coal has been ad- vanced $2 per ton. Supervisors of Grand Traverse county have appropriated $800 in sup- port of the Western Michigan Tourist Bureau. Arthur S. White. ———EE—— Paying Before and After. Soda men who favor the plan of requiring customers to purchase their checks before they are served do so because it precludes the possibility of anyone getting away without paying for his drink. “I have discussed this matter with a great many fountain owners who use the pay-after-you-are- served system,” says Jaques Fountaine, “and they all agree that the great ma- jority of people are honest and that the amount they lose because of non- payment is almost negligible, and then 50 per cent of the cases of that kind which they do have are due to over- sight rather than to any real intent to cheat.” Dealers have told Mr. Foun- taine that occasionally customers will come back to pay for a drink or sun- dae, explaining and apologizing for having forgotten to do so when they left the store after being served. Frequently people have no idea whaff they want and much prefer to sit down at a table and look over the menu and decide leisurely, without the bother of returning to the desk for checks. This is especially true in the .case of men or women who are bringing in friends for a treat, as it is embarrass- ing to ask them what they want be- fore they are seated and equally un- pleasant to have bought 15 cent checks and have them order 20 cent drinks. —- Link, Petter & (Company Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN pee 5 lb., | Weve : ore | 1 Ib.. es i we r= vee | oe awe 1% Ib. r " Ve Y, Ib., iF Prati ) ( a ae i] |= Pgs. HARRY MEYER Distributor 816-20 Logan St. Grand Rapids, Michigan U \ mereerncmneme: , $ Z my » Sun-Maid Nectars : Ske no other raisins youve everseen. — 7) [tke FRESH GRAPES! "(39 Sun-Maid Nectars Announced to 13,000,000 housewives this month Of all the news in the magazines this month, none is more interestsing to your customers than this— about seedless raisins that smell and taste like fresh grapes—the new Sun-Maid Nectars. In full colors, the striking page shown here is presenting the wonderful Nectars so alluringly that many of your customers will insist on getting them the next time they buy seedless raisins. Carried in eight women’s magazines, the eight leaders, this advertisement is being read in over 13,000,000 homes, which is more than the number of homes in all the cities of the United States. Yet it is merely the first of a series of Sun-Maid advertisements that nearly all your customers will read. A campaign that will sell more carton seedless for you—if you have and feature Sun-Maid Nectars. SuUN-MAID Products Distributed by SUNLAND SALES COOPERATIVE ASSOCIATION Offices throughout the World 4 MOVEMENTS OF MERCHANTS. Shelbyville — Earl Curie succeeds O’Harrow Bros. in general trade. Alma—Niles & Co. succeed Eichen- berg & Co. in the grocery business. Holland—Westnate & Mead have engaged in the boot and shoe business. Mancelona—S. C. Meyer succeeds Don Layman in the cigar and beverage business. Lansing—M. E. Pohl succeeds Peter’ M. Nye in the grocery business at 2202 Donora street. Muskegon—The Brunswick Ewen Lumber Co. has increased its capital stock from $150,000 to $500,000. Sullivan—Ivy Sheringer has purchas- ed the general stock formerly conduct- ed by her deceased father, from J. R. Davidson. Jonesville—A. L. Massey is the man- ager of the general store recently pur- chased by Louden Bros., of Mont- perlier, Ohio. Detroit—The Congress Wall Paper & Paint Co, 150 East Jefferson avenue, has changed its name to the Fashion Wall Paper Co. Lowell—H. L. Shuler has been un- abie to sell his shoe stock and store fixtures so will restock the store and continue the business. Cadillac—J. L. Beckman has sold his shoe stock and store fixtures to E. G. Rice, who will continue the busi- ness at the same location. Decatur—The Decatur Co-Operative Association has filed a voluntary peti- tion in bankruptcy setting up liabili- ties of $35,489 and assets of $14,452. Birmingham — The Evans-Jackson Motor Co. has changed its name to the Evans-Legg Motor Co. and increased its capital stock from $10,000 to $30,000. Freeport—Floyd R. Everhart has sold his stock of general merchandise to Clarence Veldman, recently of By- ron Center, who has taken possession. Kalamazoo—Mrs. Virl S. Conn has opened a modernly equipped establish- ment at 432 South Burdick street, un- der the style of the La Virl Beauty Shop. Bear Lake—D. F: Dyslin has pur- chased the store building next to the taurant and baked goods shop about bank and will occupy it with a res- Nov. 15. Ludington—Arthur J. Lemire, who formerly conducted the Hub restaurant at 615 South James street, has opened the M-11 Hotel on Washington avenue at Dowland street. Fremont—Harry Meyers, who for several years owned and conducted the Pioneer Meat Market, has purchased the Central Market, of Charles Carr, taking immediate possession. Detroit—The Patterson Furnace Co., 19623 Oakland avenue, has been in- corporated with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Vriesland—The Vriesland Co-Oper- ative Elevator Co. has moved to the modern plant which it has just com- pleted and will now be able to care for its rapidly increasing business. Lowell—Hoag’s Variety store has been closed and turned over to R. E. Springett as trustee for the creditors. The stock will no doubt be sold and rrr oterinnesiireeanentaennethaittateeaamemnentrsieabtetasiennmeentanatenitines MICHIGAN TRADESMAN the business continued at the same location. Lawton—Carl Bartlett is remodeling his store building and when completed will have one of the most complete and attractive sales and display room for implements and automobiles in Southern Michigan. Detroit—The Java Tea Co., 12183 Stoepel street, has been incorporated to deal in coffee, tea and other mer- chandise, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. Detroit—The Mack Coal Co., 1900 Mack avenue, has merged its business into a stock company under the same style, with an authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Detroit—The Colonial Jewelry Shop, 516 American State Bank building, has been incorporated to retail jewelry, with an authorized capital stock of $10,000, all of which has been sub- scribed and $2,000 paid in in property. Detroit—Ayres & Blindbury, 2213 Dime Bank building, has been incor- porated to deal in fuel, with an author- ized capital stock of $10,000, all of which has been subscribed and paid in, $263.10 in cash and $9,736.90 in property. Lansing—The Better Business In- stitute, 1128 Prospect street, has been incorporated to conduct a school in merchandising, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in property. Bay City—The Wenonah Oil Cor- poration, 819 East Midland street, has been incorporated to deal in gasoline, oils and oil products at wholesale and retail, with an authorized capital stock of $25,000, $10,000 of which has been subscribed and paid in in cash. Lansing — George W. Campbell, owner of the Campbell store in the Scofield building on East Grand River avenue, will open a five cents to a dollar store at 224 East Grand River avenue as soon as the remodeling of the building has been completed. Munising—Baker & Shampine have dissolved partnership and are closing out their grocery stock at special sale. They have sold the meat stock and equipment to Morris F. Hanson, who will continue the business under his own name at the same location on West Superior street. Lansing—Haspas Bros., shoe dealers at East Lansing and at 220 North Washington avenue, Lansing, have dis- solved partnership and each will con- tinue alone. N. D. Haspas ‘has taken over the East Lansing store and will continue it under his own name and P. D. Haspas will conduct the store at 220 North Washington avenue. Ypsilanti—Joseph H. Thompson has merged his automobiles, trucks, parts, etc., business into a stock company under the style of Joseph H. Thomp- son, Inc., 20 East Michigan avenue, with an authorized capital stock of $100,000, of which amount $76,000 has been subscribed and paid in, $18,000 in cash and $58,000 in property. Nashville—H. D. Wotring, proprie- tor of the Rexall drug store for the past ten years, has been compelled to give up his business activities, owing to continued ill health and has sold his stock to Von W. Furniss, who formerly owned it, serving some twen- ty-two years in the same establish- ment in the capacity of clerk and owner. Manufacturing Matters. Detroit—The Leland Lock Co., 418 Free Press building, has changed its name to the Leland-Detroit Manutac- turing Co. Detroit—The Crating & Woodwork- ing Co., 10300 Mt. Elliott avenue, has changed its name to the Bohn Lum- ber Products Co., Inc. Allegan—Charles J. Schelhas, man- ufacturer and retailer of cigars, for nearly 24 years, has sold his retail stock to Homer Grable, of Cooper and will devote his entire attention to manufacturing cigars. Detroit—The Saf-T-Cab Co. of Michigan, 835 Lafayette building, has been incorporated to manufacture and deal in taxi cabs, with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Kalamazoo—The American Signs Corporation, 436 Willard street, has been incorporated to manufacture and sell electric signs, with an authorized capital stock of $250,000, $125,000 of which has been subscribed and paid in in property. Grand Rapids—The Hickock Special- ties Co., 14 Coldbrook street, N. W., has been incorporated to manufacture dental equipment, with an authorized capital stock of $10,000 of which amount $2,750 has been subscribed and paid in in cash. Detroit—W. J. R., Inc., Book-Cad- illac Hotel, has been incorporated to manufacture radio apparatus, with an authorized capital stock of - 100,000 shares at $100 per share, of which amount $10,000 has been subscribed and $1,000 paid in in cash. Allegan—The Allegan Woodworking Co., has been incorporated to manu- facture furniture and wood specialties, with an authorized capital stock of 200,000 shares at $100 per share, of which amount $20,000 has been sub- scribed and $2,000 paid in in cash. Kalamazoo—The Upjohn Co. has purchased from the Kalamazoo Sta- tionery Co. the property at East South and Taylor streets known as the American Playing Card Co. plant, to secure facilities for expanding the present enormous business of the Up- john company. Detroit—The Detroit Auto Jack Co., 600 Woodward avenue, has been in- corporated to manufacture and_ sell lifting devices, with an authorized cap- ital stock of 15,000 shares at $10 per share, of which amount $10,000 has been subscribed and paid in, $5,000 in cash and $5,000 in property. —_—_s»__ When we see ourselves in a situation which must be endured and gone through, it is best to make up our minds to it, meet it with firmness, and accommodate everything to it in the best way practicable. This lessens the evil; while fretting and fuming only serves to increase your own torments. —Thomas Jefferson, November 10, 1926 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Nov. 9—Now tha: the election is over and most of our local candidates were re-elected every- body seems satisfied. Our next worry will be filling the coal bin for the good old winter time, which is now start- ing. We have everything but snow and we are promised an ample supply according to our weather prophets. A new fox farm is being started here with our popular Mayor, Mar! Tymon, and ten other stockholders The new enterprise starts out with 2 half dozen silver foxes purchase( from the Soo Silver Fox Farm for $9,000. The tentative name for the new company will be the Elm Grovy« Silver Fox Co. R. G. Ferguson, of the Ferguson Hardware Co., left this week for Miami, Florida, where he expects to remain for the next month, lookins over his interests there. His Miami residence was somewhat damaged }h\ the recent storm. After his return he wil spend the remainder of the winter here, looking after the erection of our new hotel, of which he is the Presi- dent. Fred Shaw, the well-known sports- man, as well as a business man, re- ports a scarcity of rabbits in the woods this winter, which he attribute: to the activity of coyotes, woves, also disease, while it may be caused by conditions in general. He traveled for hours last Sunday in the vicinity of Bay Mills without seeing a rabbit. Hunting has its charm with Fred. He loves the woods and enjoys trailing along the paths in search of game. William McGuire, president of the DeTour village council, is busy this week with a committee who are wait- ing on several engineers who are figuring on the construction of th: new electric lighting system, which is to be erected in the near future. Luck always seems to favor the man who doesn’t count on it. Our fair next year will be held on: week earlier than it was this year. Let us hope that we may miss another week of rain. The dates for the othe fairs, as set by the Upper Peninsula for next year, are as follows: Luce, Aug. 30 to Sept. 2; Dickinson, Sept. 1 to 5; Gogebic, Aug. 30 to Sept. 2; Tron, Sept. 1 to Sept. 5; Marquette, Sept. 6 to 10; Delta, Sept. 13 to 16: Schoolcraft, Sept. 20 to 23; Menom- inee, Sept. 20 to 23; Alger, Sept. 20 to 23; Baraga, Sept. 22 to 24: Hough ton, Sept. 27 to 30. It is possible that we will have a carnival here at the fair next year, also night programs. Even at its worst, life is amusing if you have a sense of humor and a sound body. The W. H. White Lumber Co. mill at Algonquin is nearly completed and operations will start in the near fu- ture. It will employ between seventy- five and 100 men. The raw materia! will come from the company camps. back of Rudyard and in the vicinity o Raco, by railroad. With this new industry it will mean more activity and better business for the merchants. T. S. Strobridge, merchant at Shel - drake, was a business caller this week. taking back a load of supplies for th hunters, who are arriving in larg” numbers. Mr. Strobridge reports the work is progressing rapidly on the new club house, which will be com- pleted about next June. The hotel is also putting in a large fireplace, which will add much to the comfort of the members of the club. : William G. Tapert. —_21--. It sometimes appears that the ma- jority of business men look at business from the same viewpoint that the peo- ple in general look at the weather— they talk about it constantly but never seem to do a great deal about it. November 16, 1926 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granu- lated at 634c. Coffee—The market for Rio and Santos coffee, green and in a large way, has shown but little change during the week. The tendency of the market has been undoubtedly downward, but the market has had some support and the decline, if any, amounts to only a very small fraction. The financial situation in Brazil is not very good and this is largely responsible for the easy feeling. Mild coffees remain about unchanged for the week. The jobbing market for roasted coffee is unchanged and moderately active. Canned Fruits—California low grade fruits are being sacrificed which makes the whole line more or less unsettled. Canned Vegetables—Tomatoes are dull at quotations. All Southern sizes can be had but the inside prices do not represent the pick of the pack. There are watery and pale tomatoes put up at the end of the season when raw material had little body and such lines are sacrificed. Standard peas are improving somewhat but extra stan- dards and fancy are still weak and neg- lected. There is little buying except of standards. Corn is not favored as an investment. It is generally believed the current pack was large and with carryover there is more’ than enough to go around. Lima beans, spinach and some other minor vegetables are firmly held as they are scarce. Canned Fish—Alaska salmon _ re- mains at firmer quotations on the Coast and spot prices are only slightly above the Seattle basis owing to competition to unload among weak sellers. Maine sardines are quiet. Tuna is scarce in white meat which affects other varie- ties. Dried Fruits—Liquidation without replacement is the feature of dried fruits. Holiday specialties have first consideration and the capital which is temporarily tied up in such merchan- dise is not available for the staples. Besides there seems to be no impera- tive need of buying at the source for later needs. All commodities are more favorably placed than earlier in the season, with prunes less optimistically regarded than other packs. The Cali- fornia prune crop this season was large and it is grading out more of the big sizes than usual. Packers have been trying to move their offerings and without much support from domestic and export markets there have been no advances to induce advance buying. Many buyers do not see any more than fractional advances in the near future and they prefer to follow the Coast market at the’ time they need fresh shipments. Northwest prune packers hold the market steady, but they are not doing much new business. Apricots are decidedly firm in all posi- tions. There are indications that the crop will clean up closely before next summer and with hardening in values going on growers and packers are not inclined to sell. Very little fruit is said to be still owned by growers. Peaches are steady. The consumer demand is not heavy at this season and Coast buying is light. Coast raisins are MICHIGAN TRADESMAN being taken more liberally since the situation at the source has improved, while in jobbing centers continued liquidation of moderate holdings causes real need for additional commitments. Beans and Peas—The demand for all dried beans is dull. Prices show no change for the week, but the under- tone is soft. Green and Scotch peas are unchanged and dull. Nuts—Shelled walnuts were again sharply advanced by the leading sellers last week and there was also a harden- ing in nuts in the shell. Arlequins are selling on a higher basis than the best halves in an ordinary season, and as there is a dearth of high quality nuts the trend of the market is upward on this class of merchandise. While the high price is a handicap to the move- ment, shelled walnuts are being ab- sorbed. Importers see no chance of lower prices in the near future. Shel- led almonds have been held so firmly abroad that the spot market is affected and a firm undertone exists. Filberts are likewise on the up grade at pri- mary markets, which increases import costs. Walnuts in the shell are scarce in all positions. California packers have little or no surplus and there are few resale blocks available as distribu- tors do not know just what deliveries they will receive on their contracts. Salt Fish—Mackerel, both imported and domestic, are looking up. The large demand of the last few months is responsible. Norwegian mackerel is higher on account of the advance :n the Norwegan exchange. Mackerel market is in very good shape from the seller’s standpoint. z Syrup and Molasses—Sugar syrup is the firmest thing in this line. The production is light and the demand good. Prices are therefore well main- tained. Compound syrup is steady and in good demand. The good gro- cery grades of molasses are active and firm. The New Orleans crop will be light and possibly short. This has a strengthening influence. Provisions—The market for all va- rieties of beef and hog products dur- ing the week has been quiet in con- sideration of the comparatively light demand and easier prices in primary markets. The tendency of the week has been downward. —_»>+>—__ Two Weddings in the Dark Famiy C. Maurice Dark, oldest son of Moses Dark, was married Oct. 23 to Miss E. Ruth Hogan. The solemn nuptial mass ceremony was held in Holy Name church, being conducted by the groom’s brother, Rev. T. Ray- mond Dark, assisted by Rev. P. Dunne, C.S. S. R,, of Detroit, Rev. J. J. Sone- fedt, D. D., of Muskegon, and Rev, J. Bretz, C. S. S. R., of Grand Rapids. The couple took a wedding trip to Kentucky, stopping at all available cities en route. They will take up their own residence in their own home on Hobart street as soon as it is com- pleted. Mr. Dark’s daughter, Josephine, was married Monday to Maurice Farrel, of Detroit. The ceremony was per- formed by Rev. T. Raymond Dark, assisted by Rev. J. J. Sonefeldt, D. D., and Rev. E. Fitzpatrick. The couple will reside in Detroit. Review of the Produce Market. Apples—Strawberry, Wagners and Wealthy command 60c@$1.25 per bu. Bananas—8@8'%c per Ib. : Beans—Michigan jobbers are quot- ing as follows: () i Pea Beans 2-02 $5.50 Light Red Kidney ______________ 8.50 Dark, Red Kidney 2. 8.40 Beets—$1 per bu. Butter—The supply of fine creamery received during the week has been very moderate and consequently the situa- tion has been steady to firm. The de- mand has been active. Jobbers hold fresh packed at 47c, prints at 48c and June packed at 44c. They pay 25c for packing stock. Carrots—$1 per bu. Cauliflower—$2 per doz. Celery—50@75c per doz. Cocoanuts—$1 per doz. Cranberries—$4.50 per 50 Ib. box of Early Black; $5.50 for Late Howes. Eggs—Strictly fine fresh have been scarce during the week and the mar- ket has advanced about 4c per dozen. The demand takes all that come. Un- dergrades are neglected and soft. Loca} jobbers are paying 50c this week for strictly fresh. Cold storage operators quote storage eggs as follows: pel Extvas 39¢c Migsts --. 38c Secqnde cu 36¢ Egg Plant—$1.50 per doz. Garlic—35c per string for Italian. Grape Fruit—$7 per crate for Seal Sweet from Florida. Grapes—Calif. Emperors, $2 per crate. Niagaras, $2.50 per doz. 4 Ib. baskets; Delawares, $3 ditto. Honey Dew Melons—$3 per crate for either 6, 8, 9 or 12. Lemons—Quotations are now as fol- lows: OU Sesh i $5.50 NOU Red Boll 5.00 S00 Red Balbo 5.00 Lettuce—In following basis: good demand on the California Iceberg 4s, per bu. __ $4.00 Hot house leaf, per bu. ________ 2.00 Onions—Home grown, $225 per 100 Ib. sack; Spanish, $2 per crate. Oranges—Fancy Sunkist California Valencia are now on the following basis: ee $8.50 OO 8.50 nee ee eae ae 8.50 PO 8.50 Or 8.50 Oe ie, 8.50 ee sae ec 8.50 Le 8.50 WO 8.50 Sunkist Red Ball, $1 cheaper. Florida fruit commands the following: WOON ieee $6.00 EEE aS EA ARES Nee Mere 529 hs CMD Re Sa Sa a ee 5.00 Parsnips—$1.25 per bu. Pears—$3 per crate for Calif.; $2 per but. for Flemish Beauty; Kiefers, $1 per bu. Peppers—Green, $1.25 per bu. Pickling Stock—20c per 100 for cukes; $1.50 per 20 tb. box for white onions. Potatoes—Home grown $1.10@1.20 per bu. 5 Poultry—Wilson & Company pay as follows this week: meéavy fowls {20000 8 20c Eient fowls 2. 14c Sprinsers, 4 Ibs. and up 2... 20¢ Brduers 220 ee ‘Eurkeys Ganey) young _..-_____ 35¢ Markey (Old Eoms) _..-. 28c Ducks (White Pekins) __________ 20c CEES 4c Radishes—15c. Spinach—$1.25 per bu. for home grown. Squash—$1.25 per bu. for Hubbard. String Beans—$2.50 per bu. Sweet Potatoes—$3.25 per bbl. for Virginia. Wax Beans—$1.75 per bu. Veal Calves—Wilson & Company pay as follows: Paste 144%@15c O00) 14c. Méeditm = eee a .G POOR oe 09c —— +++ Death of Charles W. Carpenter. Charles W. Carpenter, many years manager of the dry goods estab- lishment of Gilmore Bros., Kalamazoo, died at his home in the Celery City Sunday.. His funeral was held from St. Luke’s church Tuesday afternoon. Mr. Carpenter believed in his com- pany and in the methods which he himself formulated and estab- lished; and, believing in them, he was able convincingly to represent them. But he resorted to no meritricious means to advance the interests of his house, nor did he believe in the sensa- tional methods pursued by some mer- chants in building a business up to large proportions, as he accomplished in the case of the Gilmore business. for business Mr. Carpenter was a man of large individuality and possessed great per- sonal charm and attractiveness of man- ner and disposition. He was the most genial, the kind- liest of men. He liked people and people liked him. Those who came in intimate contact with him, whether social or business, became his friends. In his business relations, he was the soul of honor and justice and rectitude. Socially, he was the personification of courtesy and courtliness, and no man was more companionable than he. He dignified, without being stiff, formal or’ pretentious. Indeed, he was a prince of good fellows and easily approachable, and yet, he did not invite, nor could he withstand, in- truding familiarity. was He was a man of commanding pres- ence, tall, well-built, and as straight as an Indian. He would be noticed in any gathering and singled out as very much above his kind. He was a man of great refinement of sense and feeling. He was faith- ful as a friend, devoted as a husband and honorable in all the relations of life. In short, it might truly be said of him as Tennyson wrote of his friend, Hallam: And thus he bore without abuse The grand old name of gentleman, Defamed by every charlatan, And soiled with all ignoble use. ——_+ 2+ Cheese—Offerings of cheese durin the week have been light and the mar- ket has been steady to firm, 6 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Nov. 2—We have to-day received the schedules, order of reference and adjudication in the matter of Harry Hail, Bankrupt No. 3023. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occu- pation is that of a pattern maker. The schedules show assets of none with lia- bilities of $591. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt are as follows: White Sewing Machine Co., Mus- Meron ee eo Sanitary Dairy Co., Muskegon ____ 14.30 Marshatl Furnace Co.. Marshall __ 145.00 Charles Yonkman, Muskegon ____ 18.00 Hackley Hosptal, Muskegon ______ 49.00 Mercy Hospital, Muskegon _______ 30.00 Dr. G. J. Hartman, Muskegon ___. 35.00 Dr. Frank Hannum, Muskegon __._ 25.00 a. Grover, Grayune ...... 40.00 Jacob Horst, Muskegon Heights__ 127.00 Noy. 2. We received the schedules, order of reference and adjudication in the matter of August Gumpert, Bankrupt No. 3024. The matter has been referred to Charles B. Blair, as referee in bank- ‘ruptey. The bankrupt is a resident of South Haven, and his occupation is that of a contractor. The schedules show as- sets of $6,850 of which $1,250 is claimed as exempt, with liabilities of $10,085.44. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of cred- itors of said bankrupt are as follows: City of South Maven $166.29 St. Pauls Evangelical Lutheran Church Assn.’ South Haven __$5,100.00 McDougal Stone Co., Coshen, Ind. 740.00 Frank Lounsberry, South Haven _ 450.00 John Valentne, South Haven _____ 295.00 ---———— Hides, Pelts and Furs. Green, No. t oo Green, NG. 2 Cured: No Fe ee CUBCR INGE) Oe ee 08 Calfskin, Green, Calfskin, Green, Calfskin, Cured, Calfskin, Cured, Horse, No. 1 Eee ee 3 PROVsO;. NG. ge 2 00 Pelts. RTE 50@75 Sheariings 2220 10@25c Tallow. Prime 07 No. 1 07 No. 2 06 Wool. Unwashed, medium -...............@35 Unwashed, rejects -~......-........@36 Unwashed, fine @30 4 ~~ ZR" Bea 2 : a Corduroy ae Built as good 5H iW as the best and | st then made better rf) by the addition 5 of Sidewall is: i] Protection We» Js e LB 2 ko S THE CORDUROY TIRE CO. GRAND RAPIDS, MICHIGAN gerne Protection . U. S. PAT. OFFICE Added Reinforcement. An original Patented and Visible Plus Feature Reservations Long Distance Football games and conventions crowd the Make sure of your accommodations by long distance tele phone. Results are all out of proportion to hotels. Hotel by in (&) Se” the small cost. Use Long Distance and yowll appreciate it. MICHIGAN BELL TELEPHONE CoO. JOHN BAIRD’S SUCCESSOR. The Tradesman is in perfect sym- pathy with Fred Green’s prouncement that, if the authority rests in him, one of his first moves when he is sworn in as Governor Jan. 1, will be to drop John Baird from the list of State em- ployes. When this shall have been accomplished, we all can draw a long breath of satisfaction; but, in naming his successor, we want the Governor to select a man in the prime of life, with great energy, technically equip- ped for the job, a good fighter and a man of unusual constructive and ex- ecutive ability. Such a man should have no political entanglements and should exercise his judgment, regard- less of the enemies he will make. The job requires a big man and preferably one from outside of our own State. Of course, in naming the members of the Conservation Commission they should be from within the State; and to have an ideal Commission, their work should be almost entirely advisory and they should serve with- out pay. The position upon this Com- mission is an honorable one and at- tractive to men who are glad to give their time and thought and energy to the greatest of our State problems. But the manager—that is, John Baird’s job—can be chosen from outside of the State. It is vital to the best ad- ministration of this office that the management shall be unhampered by friends to please or foes to placate. We ate not certain but that it will be easier to select a man from outside the State than within our borders. The great problem is not peculiar to this State; many other states are deal- ing with it, and even the Government finds in it a responsibility far greater than in most of the problems of state- craft. Above all things, the new man- ager should not be dominated by so- called sportsmen. However, the rights of the men who like to use the gun and rod should be protected, particu- larly in the private preserves in which our native fauna are safe from an- nihilation. We have little sympathy with people who denominate the kill- ing of things as sport; but we are mighty pleased to second their efforts in the protection of our fauna, even if they do it from extremely selfish motives. TROUBLE FOR THE CRUSHERS Awhile ago the Tariff Commission was importuned to help out the crush- ers of flaxseed in this country by rais- ing the tariff on linseed oil. As soon as this became known, those engaged in producing other vegetable oils thought they too should be favored in a similar way, and they were clamor- ous enough to have their commodities included in the enquiry. Especially solicitous were the crushers of cotton seed, despite the fact that this coun- try is the largest producer of cotton- seed oil. It has taken a long time to make the enquiries needed because 0} the necessity of finding out, as a basis of comparison, the cost of crushing the oil seeds in the various countries. The duty on linseed oil is now 3.3 cents per pound and on cottonseed vil 3 cents per pound, which would seem to the outsider to be enough to cover MICHIGAN TRADESMAN any difference in the cost of a merely mechanical operation. While the mat- ter is in abeyance, a disturbing note has been intruded which promises to put the cotton seed crushers in a rather awkward position. Complaint, it appears, has been made to the Fed- eral Trade Commission that producers of cottonseed oil have entered into a combination fixing the price to be paid to farmers for cotton seed. This con- spiracy, it is asserted, will deprive the cotton planters of millions of dollars. A preliminary enquiry has been begun in this matter. Should the facts sup- port the charges, the cotton seed crushers will be in no position to urgq their claims to a higher tariff. The matter is reminiscent of the charges made by sugar-beet growers, who used to declare their helplessness in trying to get higher prices because they were forced to take what the sugar factories would give them. a eneeeceneamas DRY GOODS CONDITIONS. In manufacturing circles and in the primary markets at the present time the principal werk is in supplying goods for filling-in purposes. Re- orders keep coming in for immediate needs in accordance with the hand- to mouth buying method which has become the rule. The multiplicity of the calls, as well as their variety, in- dicates a fair consumer demand for many commodities. In a few in- stances, especially in the apparel lines, the sales have not yet come up to ex- pectations, mainly because the weather will not accommodate itself to the hopes of producers. But the situation is far from discouraging, even in such instances. Jobbers are not stocking up at this period of the year because they wish their annual inventories to make a good showing. It may well be after the turn of the year before they become anything like a big factor in the market. In the dry goods field the various associations of whole- salers will not hold their usual annual gatherings until after the middle of January. By that time they will be in a position to determine their course of action. Then, also, they will have a good idea of the demands which retail- ers are likely to make on them. Mean- while, the latter will have got a line on consumers’ requiremen‘s and their inclination to buy. Just now the retail stores over the country are pushing Fall and Winter gcods and trying to start the holiday buying period. An especial drive on both men’s and wo- men’s merchandise was made on elec- tion day with varying results. Some stores reported an especially good lot of sales, while others were not so for- tunate. As a whole, however, the re- sults were encouraging. es WOOLS AND WOOLENS. Recent sales of wool in Australia and South America have come in for a fair share of attention because of their bearing on the matter of the: trend of prices. It seems to be taken for granted that lower values are in sight, but only to a limited extent. In actual money the recessions have been a very few cents per pound, which is not enough to have any effect on cost of fabrics or of made-up clothing. Some- what similar results, it js believed, will mark the course of the big Lon- don wool auctions, which open on the 23d inst. Imports of wool to this country continue to be small. In the last week of October the total re- here was 3,701,560 pounds, of which 2,486,895 pounds were carpet wool. Buying is very slow both of domestic and foreign wools, there be- ing no incentive to forestall purchases. Domestic mills are keeping busy on old orders for fabrics, but new ones are rather slow in manifesting them- selves. Buying of Spring clothing by retailers is tardy, partly because Fall and Winter goods are not moving as quickly as was expected. This has tended to check reordering of fabrics by clothing manufacturers. The sea- son for women’s wear fabrics for Spring promises to be somewhat pro- tracted, there being no haste to antici- pate wants. The selling of Fall -gar- ments continues in progress and is ex- pected to make a good showing when it is all finished. No appreciable amount of surplus is anticipated be- cause of the caution shown in cutting up. FAILURES OF PAST MONTH. One of the tests of conditions is af- forded by the records of business re- verses. It is not always conclusive, because there are many factors in- volved which, in the nature of things, are not made public. Lack of capital, or of credit, which amounts to the same thing, may account for some fail- ures, while in others the business mor- ality may be due to the inability of merchants to accommodate themselves to new methods. Taking all these things into consideration, however, the total of business failures in October is not very reassuring. According to Dun’s report, the number of such fail- ures last month was 1,763. This is the largest number in any month since April and 182 more than in October, 1925. The last quarter of the year usually starts an increase in failures which grow in number. with ‘the months, the peak being generally reached in January. In liabilities in- volved the October failures were the largest in amount since May, totaling $33,230,720. For the ten months’ pe- riod ended with last month the fail- ures were 17,874 in number as against 17,664 in the same period of 1925, but the liabilities were less by over $40,- 000,000. Unless there is a change from the usual, the failures of the year wil} show an appreciable increase from last year's. This is one direction in which ceived the general prosperity of the country | is not manifest. An average of nearly sixty failures for each working day of a month still leaves much to be desired. bessssasnstsnsnesemmmee eee en FIVE DAY FOOLISHNESS. The trend of public OPinion seems to be against a five-day week. Leading industrialists are pointing out sharp- ly that it would lower production and inctease the cost of living to a point that would bar American goods from the world’s markets, bringing about a general depression and ending in no work at all for many. There is no doubt that the Proposal appeals to a great number—there are still too many who believe that anything can be done by passing a law. But there are cer- November 10, 1926 tain economic facts that cannot be overcome in that way. Thus a tax rate may be so increased that it will produce a much lower revenue than a moderate rate will, That industry wil! bear so much and no more of the bur- den of a state was never more clearly shown than when Mr. Lloyd George inaugurated his nation-wide pension system. It looked pretty. It seemed quite easy and just to take from thos: who had and give to those who ha not by act of Parliament, and it made votes for a time. But the ranks o; those who didn’t want to work were swollen beyond the power of those who did to take care of them. The five-day week would probably hit the industrial worker harder than any other class of citizens, inasmuch as the idle day would have to be added to the cost of the things he had to buy. ceeeenennantmaicianem eas PAPER FROM BAMBOO. The part played in the life of the world to-day by paper would be hard to overestimate. New Yorkers have only to look at the great stacks of newspapers that are heaped upon the stands and so quickly melt away to realize that forests are vanishing dail) before the never-ceasing demands 0: the hungry presses—forests that can not be restored in a day or a year or ten years. In a word, we are constant ly drawing upon our Capital, as is the case with so many others of our natural resources. The bottom of the strongbox cannot remain long out of sight under such a system. This situa. tion gives prime importance to an an- nouncement from India that forestry research experts have discovered 4 method which will make bamboo usable as pulpwood. The bamboo for- ests of the world would make an enormous addition to the total raw ma- terial for the paper industry, but there is an even more cheerful fact in the statement. Bamboo, unlike other wood for papermaking, grows with great rapidity, so that if the announcement fulfills expectations an inexhaustible source of paper will have been found and man can go on reading his news- Papers without the hovering fear that some afternoon he may find his fav- orite journal reduced to the size of a lady’s handkerchief. —_—_—_—_——— CANNED FOODS WEEK. Canned Foods Week started Mon- day. Its aim is to Start retail liqui- dation on a broader scale than during the earlier part of fall. Canned foods of all sorts can be put over the retail counter at popular prices. Many well posted operators are of the opinion that the liquidation now under way will prove to be the solution of the Present unsettled canned food situa- tion. Wholesalers have adopted the policy of Carrying moderate sized . stocks and in replacing as occasion re- quires until conditions warrant antic- ipating wants for positions further in the future. Moving merchandise to the retailer starts a current which in time will be reflected in the wholesale market. bessssnetsatsssssstmasmeeneese The longer an account stands the more difficult it is to collect, and the more irritated the customer becomes at a request for payment, November 10, 1926 MICHIGAN TRADESMAN COOL HEAD AND WARM HEART Two Qualities Which Make Mr. Hodenpyl Great. While there has been so much talk recently in regard to our trust com- panies, it occurs to me that there should be some tribute paid to the man who really thought of and made trust companies possible in Michigan. I refer to Mr. Anton G. Hodenpyl who was loved by all in Grand Rapids and is always loved by everyone who knows him. In the latter part of the ’80’s the pine lumber business, in which he has been employed as a young man in connec- tion with Mr. Lewis H. Withey, Mr. Robert B. Woodcock and Mr. I. M. Weston, was becoming a thing of the past in Grand Rapids, and for a young man of ability and activity, as he was and always has been, it was necessary to look to new fields of endeavor. The idea of a trust company occurred to him and he went at the matter in his careful, painstaking way. He wrote to various states of the Union obtain- ing information as to their laws on the subject of trust companies and then consulted with his friend, Hon. Thomas J. O’Brien, who suggested that he procure the services of the late Roger W. Butterfield to draft a law for the organization of such a company in Michigan, there being no law on the statute books of Michigan at that time relating to trust companies. After Mr. Butterfield had drawn the law Mr. O’Brien looked it over and made some suggestions and Mr. Hedenpyl went to Lansing and had the bill in- troduced and it was referred to the Judiciary Committee of the House. At that time the word “trust” was odious on account of its connection with various monopolies and _ objec- tion was made, but Mr. Hodenpyl again obtained the service of Mr. O’Brien, who went to Lansing and ex- plained to the Judiciary Committee the purposes of the law and they reported it out favorably. Many members of the Legislature did not look upon it with favor and many of the old time bankers of De- troit thought its innovation was an attempt to poach upon their preserves, and endeavored to defeat it, but Mr. Hodenpy! overcame all obstacles and the bill was enacted. He requested his old employer and associate, Mr. Withey, to head the new company. Mr. Withey had completed a success- ful career as a lumberman and had intended to retire, but agreed to head the company if Mr. Hodenpyl would do the active work, and it was won- derful team. Mr. Hodenpyl was a perfect steam engine for business, but with all his energy for business there was a gen- tility and human sympathy that ap- pealed to everyone, and Mr. Withey, with his dignity and wonderful busi- ness sagacity, rounded out the begin- nings of the wonderful institution that was to be. They started the Michigan Trust Company in a little place on Fountain street in 1889. It is frequent- ly said that a corporation has no soul, but those familiar with corporate af; fairs will bear me out in the statement that no corporation can be a success unless it has a soul, and he was the soul of the Michigan Trust Company in those days. After the law was enacted he went to the successful lumbermen and bank- ers of Western Michigan and nearly all of them became stockholders in the new croporation. Better than that, they became so imbued with his ability and integrity that they were active workers for the success of the new corporation. He went to Manistee and the kings of the forest industry, like John Canfield and E. Golden Filer, assisted; he went to Muskegon and Charles H. Hackley, Charles T. Hills and others assisted; he went to Cad- illac and W. W. Cummer joined; he young man made none and the cor- poration grew. With all these wonderful men as partners in the corporation came other associates and at once the corporation was in close business relations with Messrs. Peters, Salling, Wente, Demp- sey, Sands and Burr of Manistee; the Danahers of Ludington; Sands and Maxwell, of Pentwater, and Blodgett and Lowe, of Grand Rapids—wonder- ful men who had developed the State in pioneer days. Mr. Hodenpy! had a vision of the company having a wonderful building of its own. Tall buildings were also an innovation, having started in Chi- cago—there was hardly one in New York—but this young man went to work and obtained the money neces- Anton G. Hodenpyl. went to Grand Haven and Dwight Cut- ler and William Savidge aided; and all the wonderful crowd who had made Grand Rapids what it was, Thomas D. Gilbert, Willard Barnhart, Julius Houseman, James M. Barnett, Harvey J. Hollister, Daniel H. Waters, Thomas Hefferan, Noyes L. Avery, A. D. Rath- bone, Henry Idema, T. Stewart White, D. D. Cody and all the rest were glad to follow the leadership of this young man who was starting out to form a corporation which was an innovation 1n Michigan, and from the very character of its business was a semi-public one which in its infancy must be watched with the utmost care as the slightest error in judgment would have been a hhard blow at the corporation; but that sary from the same people who were interested in the Trust Company, and out of his vision evolved the Michigan Trust Company building. It was ome of the pioneers in the whole country and loomed up large as a monument to the integrity of purpose of the cor- poration itself and this young man. It has been truly said that the boy is father of the man. Mr. Robert B. Woodcock told the writer that when Mr. Hodenpyl was once busy on his books he noticed that he was working over time and at night and finally he went to him and asked him what the trouble was. He said that he was one cent off on his balance, so Mr. Wood- cock suggested that he not take the time, but simply charge it off, but the boy said, “No, if I do that I will be letting dollars go by’, and he insisted upon taking the time and finding the one cent mistake. Based on integrity such as this, it is no wonder that he had the confidence of every one in those days, and ever Since. I remember very well becoming in- volved in a matter which I felt at the time was very unjust, but I had signed for it, and consulting with him he said to me with emphasis, “Hamilton, pay that if you have agreed to if you have to go to the poorhouse.” I did so and always felt better for it because that was exactly what he had always done himself. It made no difference wheth- er he had signed or had not signed, his word was just as good as his bond. At the time of the panic in ’93, the builders of Muskegon, Hackley, Mann, Moon and Hills, had started in to do something for the town industrially, but there had not been time to put the industries on their feet and the result was these backers of the industries felt the pinch of the panic. The Manistee people, like John Canfield, E. G. Filer and others, had large amounts of liquid capital on hand, and the confidence of both sides in our friend and the Trust Company was such that he gained the everlasting gratitude of both sides for himself and the Trust Company by act- ing as a clearing house by supplying the needs of Manistee with good in- vestments and those of Muskegon with relief of their burdens thereby. And this was true in many a financial in- stitution Grand Rapids which was struggling with frozen assets. The command that Mr. Hodenpyl had upon the confidence of the Manistee capital was such that several of our best and most successful institutions of the present time were tided over during the worst period of the 1893 panic. I read once in the National Geog- raphic Magazine of a volcanio in Mex- ico that would be a good example for men. It is snow clad and the state- ment was made that it had a cold head and a warm heart. Men in whom these qualities are combined are very rare, but our friend possesses them. He could say “No” with emphasis to his very best friend and admirer if it was necessary, and still he could do the most lovable things possible. If any of his friends were in trouble or dis- tress he always sat down and wrote a very sympathetic letter to them in long hand. How many of us even take the time to dictate a letter, to say nothing of a busy man taking the time to write a letter in long hand. After starting the Michigan Trust Company and putting it on a fine basis he moved to New York for larger fiedls of endeavor and from that center he did not forget his native State and city, but went on and developed the electric power and light business; and the rivers of Michigan, whose only use heretofore had been to carry down the lumbermen’s logs, were harnessed by him and made to serve the industries and homes in the State. In New York the same personal charm and fine sense of integrity at- tracted to him the big men of the metropolis, but he never forgets us out 10 here, and if any of his old friends go to him with any matter in which they are interested he makes them feel, as it is in fact, that their matters are his own for the time, and he gives to them that sympathy and courage which moves all the world. So while he has left us these many years and his home is hundreds of miles away, we who Ive him know that he is still with us and his soul goes marching on. His birthday is this week. He is still young and we hope that he may be here as long as any of those—and “they are a legion’—who know and appreciate the qualities of this true born king of men. Claude Hamilton. —»+->____ Review of Career of Retired Nashville Merchant. - Nashville, Nov. 9—After fifty-five years behind the counter and forty years in the retail grocery business, continued failing health, together with advancing years, necessitated the re- tirement of Frank McDerby, pioneer merchant of Nashville, who was born Aug. 5, 1853, on a farm in Kalamo township, Eaton county, of Scotch- Irish and Mohawk Dutch parentage. He attended district school and high school in Bellevue until about 1870, when he entered the employ of Gage & Hughes, general merchants of Belle- vue, where he worked three «years. After spending one year in a dry goods store in Fort Plain, N. Y., he return- ed to Michigan t oaccept employment in the dry goods store of Skinner & Decker, of Battle Creek. Coming to Nashville in 1878, he was employed in the general stores of Alysworth & Dickinson, D. K. Griffith and Lycur- gus J. Wheeler until 1886, when he bought the grecery and shoe stock of George Francis. Adding crockery and glassware, he moved to more spacious quarters in the Kocher block about 1895, where he sold out to E. B. Townsend & Co. in April, 1898. He bought the W. E. Buell stock of gro- ceries and shoes in June, 1898. Built the two-story, brick double-store on a prominent corner, which he occupied from its completion in April, 1900, to July, 1906, with both footwear and groceries. From 1906 to 1910 his stock was exclusively groceries. Since Sept. 1910, when dry goods and ladies’ fur- nishings were added, Elizabeth and J. C. McDerby were continuously as- sociated with Frank McDerby in the ownership and management of the business. He was married Oct. 29, 1879, to Elizabeth Mary Bullen, of Parma, Jackson county. Children, Carl Frank, Dent Wendell, John Clare and Clara Louise. The oldest son, Carl F., had been for some time prior to his untimely death during the “flu” epidemic of 1918, manager of the Rapides Wholesale Grocery Co., of Alexandria, Louisiana. Dent W. has been a resident of the Dominion since 1911, during which time he has built up a splendid office supply business, having had for a considerable time the exclusive distribution for the Canadian Northwest of L. C. Smith & Bro. and Corona typewriters, as well as the Portable adding machine and other office equipment and supplies. J. Clare has been continuously associated with his father in the retail grocery busi- ness since his graduation from Nash- ville high school in 1908, except for fourteen months in 1918 and 1919, when he was with the Colors in the 7th division. He accepted a position as a representative of the Mutual Life Insurance Company of. New York in April, 1925, and will now devote his entire time to their interests. The only daughter, Clara Louise, since graduating from Nashville high school and Western State Normal at Kala- mazoo, has been teaching in the public schools of Kalamazoo and Hammond, MICHIGAN TRADESMAN SUUVINIVONENATEONUOASUOAUEAAUGSEOAEOEEEESE OETA Indiana, where she is at present em- ployed. Frank McDerby is one of the few surviving charter members of Ivy Lodge, Knights of Pythias, of which fraternity he is a Past Chancellor. He served one term as clerk of Barry county, Castleton township as clerk, treasurer and supervisor, Nashville village as assessor and clerk, and was for several years a member of the vil- lage board of education, serving as its secretary during a major part of that time. ——_+->____ How Colored People Are Treated in Miami. The recent holocaust at Miami was evidently sent by the Lord as a re- buke and penalty for the wicked man- ner in which Miami people treat the colored people. The catastrophy has evidently not changed their hearts, judging by the following incident, which comes to the Tradesman from an authentic source: Miami, Fla., Noy. 13—Following in the footsteps of conscripting our men and women to act as servants for white people in this city, and the shooting of three persons by marines here because they showed an unwill- ingness to return to slavery, Miami came forward this week wth another of its recent evidences of injustice. This time it was a woman, wife of a prominent West Palm Beach doctor, who was arrested because she didn’t know any better than to appear on the Streets driving a high-powered car. Mrs. W. H. Collie, wife of Dr. Col- lie, who happened to be passing through Miami with her husband, her sister, Miss Mary Bethune, and a friend, Miss Lossie Hold, was the victim of this latest indignity. Ac- cording to evidence, Mrs. Collie was driving through the heart of Miami, after having left her husband at the office gf a friend, when she was hailed by a traffic policeman and or- dered to drive over to the curb. Thinking she had violated a_ traffic ordinance, Mrs. Collie obeyed and waited for the officer to inform ‘her of her act. : She was made aware of her crime when the policeman began to enquire about the car. Calling another officer, the two quizzed Mrs. Collie thorough- ly. They wanted to know where she got it; who sold it to her: how she happened to have enough money to pay for. it, and, finally, where she ac- quired ‘enough nerv- to drive it in Miami, where only white pecple are supposed to drive first-class cars. In spite of her answers, Mrs. Col- lie was compelled to drive to the police station, where she was* subjected to another severe grilling and insulting remarks by policemen. After having been detained at the station. for sev- eral hours, she was released’ with the admonition that “Niggers are not to drive cars like that in Miami.” She was told to get her party together and get out of town as quickly as possible. This is not the first time on record of such a happening in Miami. Two years ago a chauffeur was beaten by a Miami mob because he drove a car belonging to his employers on Miami's main street. For a while chauffeurs were forbidden to drive their em- ployers, if they were Northern tour- ists, on the streets of Miami. The incident in which Mrs. Collie was the victim is another indication of the attitude toward the colored peo- ple in this city. Men and women are arrested on the slightest pretext and are forced to work out their sentences doing reconstruction labor. The col- ored race here is still in virtual slavery and white officials are losing no op- portunity to impress that fact upon visitors in the city. The Collies are reputed to be worth upwards of $300,000 in real estate hold- ings in West Palm Beach, at all times. all] November 10, 1926 RESPONSIBILITY OO MANY REALIZE, TOO LATE, that Responsibility is one factor in Trust Com- pany service which would have saved them trou- ble and loss. The Trust Company not only is financially re- sponsible, but it also operates under strict legal requirements and necessarily has to develop an organization which acts promptly and efficiently In the investment and care of funds it must exercise good judgment and maintain a stew- ardship which is subject to strict audit at any time and which measures up to the highest busi- ness standards. In the» many changes in business conditions which sweep away personal fortunes, the Trust Company cannot allow the property of others, entrusted to its care, to become involved. Every transaction of a Trust Company becomes a matter of record and must evidence mature business judgment for there are no explanations or excuses for any departure from the high standards required of a Trust Company. The security which our responsibility, perma- nency and experience offer you in financial mat- ters is not expensive and carries with it the co- operation of a complete and seasoned organiza- tion working always for your best interests. MICHIGAN Trust COMPANY GRAND RAPIDS, MICHIGAN The first Trust Company in Michigan sal HUTNIUAUUAUONLAUUAUUAUUELEELEUEUUUUALULLAAEEEEEEGLGEOUUEU UTEUTEAEAEAEAEAUAEUTEAAE EEE = Ys ‘> Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Grah Rowena Golden G. Meal Grand Rapids, Michigan am Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY - oS) Sites (neat a, oe ee oo ee ee November 10, 1926 MICHIGAN TRADESMAN 11 SHOE MARKET Using Slogans To Build Up Good Will People like to memorize and repeat clever slogans; and that is the basic reason why it is comparatively easv for a slogan to be a vital aid in the systematic growth of any business. The shoe store that does not cash in upon this inherent trait of human nature is passing up an excellent chance to get the best sort of advertising at little cr no extra cost. Some enterprising shoe stores are doing it. For example the shoe store of Charles A. Meyer, Augusta, Ga., is located on perhaps the most promi- nent downtown corner. It is looked upon as “the” corner in Augusta. Obviously, if Mr. Meyer can keep prospective shoe buyers remembering to go to “the” corner whenever they want shoes, he gains extra business. Accordingly, he has a slogan that ap- propriately keeps this thought before the public. “Shop on the Corner” és the slogan used at every opportunity. Wherever the name of the shoe is printed the slogan is to be seen, in- viting people to shop on “the” cor- ner; for the concern realizes that if they can do that, they will shop in “the” store. Frank Bros., San Antonio, Texas, wants to keep constantly before the public that it is the proper store for buying the things it carries. It has a slogan that constantly keeps this thought before the public. ‘“The Store for You” is the slogan used; and be- cause of the self-suggestion it uncon- sciously creates in the minds of he public, it is a powerful sales stimulant, in the long run. A concrete instance of how this slo- gan helps Frank Bros. may be cited. A stranger was in San Antonio and he had occasion to buy a pair of shoes. He asked a friend of his, a citizen of the city, where would be a good place to get his shoes. “You might try Frank Bros.,” re- marked the citizen; “that’s a reliable store for you.” Thus the resident, who had seen the slogan of the com- pany in print hundreds of times, re- peated the greater part of the slogan without even realizing that he did it. The words had so long been impressed upon his mind that he repeated them as a matter of course. A good slogan calls to mind the store using it; the store name calls to mind the slogan. The mention of the line of goods carried by the store calls to mind either the store or the slogan, or both. The right sort of slogan gives the shoe mian a double pull upon the public mind. Next to the name of the store itself there is doubtless no other factor so important in building good will and indirect business than the right sort of business slogan. Its effect is mucin more far-reaching than the average merchant can even anticipate until he stops and figures out the thing. The W. W. Mills Co., Topeka, Kan- sis, says of its store, “The Shop for Gentlewomen,” and thus with a slogan impresses the public with the fact that it caters to a refined class of trade. In Orlando, Florida, is the Walk-Over Boot Shop, which, among other boot shops, uses the practical slogan, “Where Fit is Assured.” Thus the concern features one specific point of which it is proud—good fit. Winter’s, Shreveport, La., uses its dispay windows more closely than the average store; and it strives to keep these windows before the public mind constantly. In order to do this better it has embodied the idea into the slo- gan, “Watch Winter’s Windows.” Although few will dispute the fact that slogans are highly valuable as- sets to any local or national business, it is surprising how few shoe stores over the country have any slogan at all; and some of those who do havz given little or no thought to their preparation, and therefore the slogans are of a wording and form so com- monplace as to be poor selling aids to the firms which use them. A good slogan costs no more than a poor one and it is well worth the thought re- quired to prepare it. Anyone doubting the value of slo- gans has but to turn to the national field, where you find firms and organ- izations using slogans which they value by the millions. “Say It With Flowers” has been worth many mil- lions to the florists of the Nation, and nobody doubts the value of “Eventu- ally, Why Not Now?” “The Skin You Love to Touch,’ “No Metal Can Touch You,’ and so on. If slogans pay nationally, then the local shoe dealer can ill afford to overlook his. There are several different styles or types of slogans, each filling a particu- lar purpose. They may be grouped about as follows: 1. To denote the nature of the business. This is perhaps the most widely used form and is a valuabls idea when put over. Some shoe shop names do not tell fully just what line of business they are in, and the slogan finishes the job. And even though the name does signify the nature of ihe business, repetition in the slogan is mercily double-working the idea the owners desire to put before the pub- lic. There is nothing more essential in the shoe business than that the public knows exactly the nature of the commodity and service available. The slogan that clarifies this and is easily remembered is a real asset. 2. To stress some particular line of service. Where there is a shoe shop that endeavors to make itsef better known by featuring one specific line or service, this type of slogan is valu- able, for it may be made to keep this featured line before the public at all times, and in such a way that when- ever it is thought of the shoe com- pany using the slogan comes in min], er when the company is mentioned the line asserts itself. Of course, such a slogan, as in all forms, for that mart- ter, should be short and easily remem- bered. 3. A play upon words. This is a form of slogan that is difficult. to orig- inate, for it is not every shoe store or line of shoes that lends itself to a play upon words; but when this :s pessible the combination can be made into an exceptionally valuable slogan. To illustrate: Suppose a shop is own- ed by and named after a person named (Continued on page 31) We Have Made Many Business Friends Thru Our Special Service, Complete Stock of Shoe Store and Shoe-Repair Sup- plies. BEN KRAUSE COMPANY 20 S. Ionia Ave. GRAND RAPIDS, MICHIGAN O as id a FOR YOU JOHN COMER A black blucher oxford with wave tip, top sole, harness stitching and flanged heel. Uppers of winter weight calf. The top sole will pro- tect you against rain and slush and it’s the last word in style. Ask your dealer for Style 983. He can get you a pair from stock Nov. Ist. The price will be five dollars at retail. e HEROLD-BERTSCH SHOE COMPANY Manufacturers Since 1892 Grand Rapids, Michigan MicHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business For Information Write to L. H. Baker, Secretary-Tresurer LANSING, MICHIGAN 12 FINANCIAL Another Chapter in History of Local Banking. The Old National Bank’s compiled statements back to October, 1889, cov- ering a period of thirty-seven years, afford a splendid view of this city’s progress in prosperity. The figures, columns and columns of them, filling page after page, must be read with understanding, of course, and with some krowledge of what has been go- ing on, but even the novice will be impressed with the speedily rising to- tals which the compilations show. For a town of the Grand Rapids size and character the bank statement item that best shows local conditions is the deposits. The total deposits are good for this purpose, but the savings deposits, representing the thrift of the people and reflecting industrial con- ditions, are still better. Here are the total deposits and savings, as shown by the bank statements for 1890 to date, by five year periods for the first twenty years and then by years; also population figures for the four census years and estimates for the last six years: Savings and Total Certificates deposits Population 1926 41,695,545 76,559,369 169,000 1925 41,020,577 75,565,236 163,500 1924 39,336,828 69,800,091 159,910 1923 36,081,826 66,317,128 153,877 1922 32,264,551 59,732,057 145,947 1921 30,098,130 56,404,303 141,197 1920 28,330,364 57,019,454 137,634 1919 24,204,828 49,872,662 1918 22,101,965 41,470,929 1917 24,993,426 43,567,611 1916 20,773,942 40,449,751 1915 20,567,789 34,232,181 1914 17,312,723 34,110,748 1913 17,125,020 33,659,317 1912 17,369,022 34,126,152 1911 15,748,332 31,034,793 1910 14,298,096 29,474,227 112,571 1905 12,006,886 22,258,223 1900 8,050,606 19,049,078 87,560 1895° 4,720,248 9,055,828 1890 =. 3,314,705 6,474,073 60,278 In the years covered by the com- pilation the city’s population increased 2.75 times, the total deposits 11.8 times and the average deposits 12.6 times. The most impressive change, as showing increasing popular wealth, is in the per capita savings. Here are the figures, based on actual tion for the census years and popula- tion estimates for 1926: : Per Capita Savings 0920 245.26 20 3 206.79 BOO i 127.00 O90) 92.53 OG ee 55,23 The increase in per capita savings is 4.26 times. Following the columns from the bot- tom up what memories are awakened of changing business conditions. We had the panic of 1893 which took all the velvet from the preceding boom period and lasted until the elec- tion of 1896 put a rest to Bryanism, 16 to 1, and other fallacies. The re- turn to sanity in politics was follow- ed by a rising tide of prosperity until the “silent panic” of 1906, which gave business a jolt. This panic did not popua- MICHIGAN TRADESMAN last, but along about 1912, there was a slowing up and then came the out- break of the kaiser’s war and a seri- ous disturbance in business and in- dustry everywhere. When the war swung into its destructive stride and the allies looked to us for supplies, the increased deposits indicate that this city shared in the boom. In 1918 the deposits fell off nearly $3,000,000, but that was not a distress jolt. It was in 1917 and 1918 that Grand Rapids subscribed for $38,000,000 Liberty and Victory bonds, besides raising several millions for the war philanthropies and that scme should be with- drawn from the banks was to be ex- pected. The deflation period scarcely touched Grand Rapids for the reason that in 1919 and 1920, when all the remainder of the country went in for silk shirts and jazz, Grand Rapids stayed sober and on the job and saved its money. The figures seem to in- dicate some slowing up in savings the last year or two, but Grand Rapids has been building homes at the rate-of $4,000,000 to $5,000,000 per year and has been investing in stocks and bonds more freely than ever before, and it would be strange indeed if this did not check the growth of savings deposits. Two of the banks now have strongly organized investment departments. The two trust companies and the In- dustrial bank specialize along similar lines and many of the big investment houses of the East have Grand Rapids branches. The saved dollar these days has a merry time of it getting past all those agencies, before landing in the bank and yet the records show many of them are doing it. money The saving deposits do not tell the entire story of the city’s rise in pros- perity. The building and loan associt- tions, four of them, are almost entire- ly the development of the last thirty years and they have many millions of accumulated savings. Home buy- ing as well as building, is absorbing millions of savings and nobody knows how many millions are going into 4%, 5 and 6 per cent. investments, instead of accumulating in the banks at 3 and 3% per cent. The banks themselves, some of them at least, actually en- courage these diversions of savings, to home owning and investments on the theory that thereby good citizenship is increased and general prosperity pro- moted. In the long run this will help the banks. The compiled bank statements cov- ering so many years afford interesting glimpses of banks which have been and now by reason of mergers, sales and absorptions are not. we had five National and two State banks, with total capitalization of $2,- 400,000 and surplus and profits of $529,440. The National banks were the Old National, City National, Grand Rapids, Fourth and Fifth. The State banks were the Grand Rapids and the Keni County Savings. The Peoples Savings was established in 1891, the State Bank of Michigan in 1892, the Commercial Savings in 1904, and the City Trust and Savings in 1905, the Sout Grand Rapids in 1907. At that time we had five National and seven State banks, with total capital of $3,- 050,000, surplus and profits of $1,726,- November 10, 1926 Kent State Bank “The Home for Savings” ;, With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding Twenty- Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. OUR OBLIGATION We realize at all times, that ¢ it is the duty of this insti- tution to do everything to conserve, protect and pro- mote the interest of its pa- trons. We solicit and _ accept patronage, fully cognizant of the trust which is repos- ed in our own judgment and integrity. On this basis, may we serve you? “The Bank Where You Feel At Home” Grand Rapids Savings Bank . WnLiA.a ALDEN SMITH, Chainnan of the Boara CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, Ass’t Cashier EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Ass't Cashier EARL C. JOHNSON. Vice Piesident H. FRED OLTMAN, Ass't Cashier TONY NOORDEWIER, As't Cashier Cor. MONROE and IONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan Madison Square and Hall E. Fulton and Diamond Wealthy and Lake Drive Bridge, Lexington and Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin Division and Burton ee) (adhere gou feel at Home OLDEST SAVINGS BANK IN WESTERN MICHIGAN Back in 1889 . Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over } $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. Sa November 10, 1926 MICHIGAN TRADESMAN 138 and total deposits of $25,432,357. If happiness and prosperity lies in hav- ing many banks Grand Rapids should have been blissful in those days, but old timers do not recall that a multi- plicity was helpful. The movement toward fewer banks began in 1908 when the Kent County and the State merged to form the Kent State. In 190%, the Fifth National was merged inte the Commercial. In 1910 the Na- tional City and the Grand Rapids Na- tional were consolidated into the Grand Rapids National City, and then there was a long rest. In 1922 the City Trust and Savings was absorbed by the Grand Rapids National City and the latter resumed its old name as the Grand Rapids National. Very socr thereafter the Home Bank for Savings was established. In 1924 the Peopies and Commercial were elimin- ated by purchase by the Kent State and the South Grand Rapids by the Grand Rapids Savings. The last change was the purchase of the Fourth Na- tional. At the present time we have twe instead of five National banks and three instead of seven State banks. We have not so many, but the banks that are here are bigger and stronger and infinitely better equipped to render service The total capital is $3,550,- 0C0, with combined surplus and profits of $4,633,593. Individual banks to-day car do more in the way. of financing business and industry than all the banks together could do in 1889. The compiled bank statements do not reveal everything. They are silent as to the Geo. E. Ellis bank and the Merchants and Farmers Bank of Madison Square, and yet these two banks made an important chapter in the city’s banking history. George E, Elis was mayor of Grand Rapids for ten years. Upon his retirement in 1915, when the city adopted the com- mission plan, he opened a private bank. Personal popularity in some circles, keeping open when other banks were closed and paying higher rates on de- posits, his bank had a phenomenal growth and the total deposits reached $4,500,000 or more. Then Ellis died and the depositors found that their status was that of creditors to his per- sonal estate and that they would have to wait the slow processes of the probate court and the action of an ar- rogant administrator to get their money back. The estate is still in probate, with something over $500,- 000 still due the depositors. The de- positors will probably receive an ad- ditional distribution from the ,estate but that there will be a substantial loss in fairly certain, even though the estate has received all the interest earnings from the beginning, while the depositors have received none. The losses of interest the people sustained who trusted their earnings to the crafty individual who left them in the lurch by dying will probably exceed a million dollars, to say nothing of the worry and annoyance they have sus- tained and the inconvenience of hav- ing to accept their payments in drib- lets—according to the whim and ca- price of the administrator. The Merchants and Farmers Bank was a private partnership affair with many partners. The bank failed about the time the Ellis bank closed, with deposits of about $750,000. In the liquidation the depositors received 70% per cent. The partnership was an unlimited liability affair and to pay the claims several of the partners were brought close to financial wreck. The failure was due solely to the rank dis- honesty of the manager and the fail- ure of the men who masqueraded as “directors” to do their duty. These two bank episodes emphasize what has long been a Grand Rapids boast— that no organized bank here has ever failed. —_++ > Business Cycles Show Unity in World Trend. Wesley C. Mitchell, widely known as the first man in this country to present, in his book entitled “Busi- ness Cycles,” a comprehensive survey of the up and down swings in indus- try, now is rounding out a study of wider scope than his first. As director of research at the National Bureau of Economic Research he has drawn off some interesting conclusions from the vast amount of material collated by Willard L. Thorp. From. statistics gathered from seventeen different countries over a period that reached back as far as 1790 the Bureau has learned how long a wave of prosperity. continues until it turns gradually into depression and how movements the world over have become more or less synchronized. That is why Dr. Mitchell confesses to the discovery that there is a “trend in the direction of world economy in which all nations will prosper or suf- fer together.” Divergencies in the fortunes of the North, South and the West have diminished with the pass- ing of years. “Not that business is ever equally prosperous or equally de- pressed in all States of the Union even now; always there are perceptible dif- ferences, and at times the differences are wide, particularly among the farming belts,’ he says. “Yet the an- nals picture the vastly greater popu- lation of to-day, spread over a vastly greater territory, as having more unity of fortune than had the people of the thirteen original States and the fron- tier settlements in 1790-1820. “Broadly speaking, the annals sup- port a similar conclusion for the world at large. The net work of business relations has been growing closer and firmer, at the same time that it has been stretching over wider areas. The annals allow us to catch some glimps- es of this double trend within the bor- ders of a few countries besides the United States, and they show it clear- ly in the relations among different countries. As American business is coming to have one story, diversified by agricultural episodes, so, before the war shattered international bonds for a time, world business seemed to be approaching the time when it would have one story, diversified by political and social as well as agricultural epi- sodes in different countries.” That Dr. Mitchell has discovered this interesting relationship in the for- tunes of business in different countries does not mean of course that he fails to recognize the divergencies that still exist. He would be the first, for ex- $25,000. Lake Worth, Florida, 6% General Improvement bonds due April 1, 1935, denomination $1,000, principal and interest April and October 1st payable at the Hanover National Bank, New York. FINANCIAL STATEMENT DEORE Meth WAIATION 852 ey $30,000,000.00 Mp ere EMO css re te ee Digle eal tr 2,147,250.00 PICGH ater ree ccd $443,250.00 Less Sinking Fund _________ heaving Net Det pe ee eS Population, official estimate 12,000. Opinion, Caldwell & Raymond, New York Price to net 5.75 % a aden ead a uae GY eee eG 1,470,350.90 These bonds are a genera! obligation of the City of Lake Worth, Florida, which adjoins West Palm Beach. We believe they provide an attractive investment and if interested please wire or write us VANDERSALL & COMPANY 410 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St., 1006 Penobscot Bldg., Chicago, Illinois Detroit, Michigan BATION THE OLD NAHONAL BANK aoe fans. There’s always a welcome at the Old National for visitors to Grand Rapids — a welcome backed up by friendly helpful service! cA Bank jor Everybody _, MONROE AT PEARL NO BRANCHES Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles I am not very friendly to col- lection concerns, but this one happens to be on the square—— one in a thousand. Mr.Stowe Says Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES GRAN D RA PEO s MiIECHtEtEG AK 14 ample, to note that the United States and Great Britain in the last few years have not enjoyed the same de- gree of prosperity. What the findings do reveal is, however, that the trend is distinctly toward a greater uniform- ity. The lesson to be learned is that in following the movement of busi- ness commentators in the future must give more attention to foreign situa- tions than heretofore and this, it so happens, they are beginning to do. Paul Willard Garrett. [Copyrighted, 1926] ——_22+>—___ No Real Evidence of Ebb in Trade Tide. In a word what the National City Bank bulletin says in the November issue, published to-day, is that busi- ness fundamentally still is sound and that as yet tangible evidence of any important change in the tide is lack- ing. That a feeling of uncertainty has developed, notwithstanding the con- tinued high rate of manufacturing ac- tivity, George E. Roberts, as editor of the bulletin, frankly recognizes. He and his fellow officers in the bank see little basis either for unqualified op- timism or pessimism, however, “until the force and direction of currents now in motion can be measured more accurately.” In the past three or four years unprecedented activity in the building and motor industries has been a powerful stimulant to business and the possibility of a slowing down in these branches presents a problem in readjustment. As the bank itself says, however: “Perhaps never before after so long a period of prosperity has our business and financial structure generally been so well equipped to stand strains of re- adjustment. Credit conditions are good and the resources of the Federal Reserve banks are practically un- touched. Commodity prices have been declining for more than a year, which has encouraged conservative buying and discouraged the building up of excessive inventories. The cash posi- tion of many of the large corporations is in most cases exceptionally strong.” And, thanks to the increased produc- tivity of industry through the adoption of labor saving devices, the purchasing power of the great mass of people has “kept in step with our great produc- tive capacity.” In some quarters comments have been heard to the effect that the gen- eral position of agriculture is not so favorable as it was a year ago, but, except for the cotton situation, the bank does not share that view. It not only fails to see wherein the farmer is worse off than he was a year ago but believes that fundamentally his posi- tion is improving. A curtailment of future crops is given as a possible remedy for the cotton growers, for in the end the correction of the present position is one that they themselves must make. Loans in abundance can be supplied to withhold the surplus from the market until a short crop arrives but unless and until the pro- ducer cuts down his future crops no amount of financing facilities can per- manently lift cotton prices to the de- sired level. Presumably the bank feels with other institutions in Wall Street that MICHIGAN TRADESMAN the bond market is in an unusually strong position, for it says: “There is little in the business situation which might lead to substantial hardening of money rates in the near future, nor is there a sufficient volume of new is- sues in prospect to exert any depress- ing effect on the bend market. The present outlook seems favorable for the continuance of activity at or around present levels.” Referring es- pecially to the market in Liberties, the bank notes that the pressure now ap- pears to be on the buying side where- as a month ago the prevailing ten- dency was toward liquidation. It is believed that 1926 will hold the record for all time in the creation of new wealth and this, of course, must find employment. Paul Willard Garrett. [Copyrighted, 1926] —»-2.____ What Mr. Mann Likes. Fred P. Mann, the widely known North Dakota merchant who does an annual business of more than $500,- 000 in a town of 5140, was asked re- cently: “What kind of a salesman do you like to have call on you?” Mr. Mann replied that the sales- man who is welcome in his store is the one who can show him how he can sell a lot of merchandise and make a lot of money. “What I like,” he says, “is a sales- man who will come in and sell me a ton or two of canned goods instead of one or two cases. I want him to sell me a big order so I can do things in a big way. I want him to show me how I cér put on a sale, how I can display the goods in my windows on tables and around the store. I want him to advise me how to write show cards and advertising material and how to bring people int othe store and make the business a real success. “When a salesman comes into my store and tells me he has a line of merchandise he would like to see on my shelves, I am not so much inter- ested in the price of his line as I am in how I can take those goods and make money for myself.” Mr. Mann says that he realizes the success of his business has been brought abcut largely by the co-opera- tion which he has received from sales- men, and that he sought their co- operation, their ideas, their sugges- tions and made use of them to great advantage. —~2 +> Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Waterman Corp., Detroit. Peninsular Supply Co., Grand Rapids. Hutto Engineering Co., Detroit. Allendale Co-Operative Creamery Co., Allendale. Sales Equipment Co., Detroit. Electropure Corp., Detroit. Davis Pickling & Preserving Co., De- troit. Farmers’ Elevator Co., Laingsburg. Culver Realty Co., Detroit. Federal Finance Corp., Lansing. Great Lakes Printing Co., Detroit. —_++.___ Character consists of knowing when to yield and when to overcome—and doing both at the right time. November 10, 1926 STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $33,389,609.28 20% to 40% Savings Made Since Organization FIRE INSURANCE~ALL BRANCHES Tornado— Automobile— Plate Glass A.R.WALKER CANDY CORP. > owosso MUSKEGON GRAND RAPIDS KALAMAZOO DETROIT | INTELLIGENT EXCHANGES IMPROVE INVESTMENT POSITION May we serve you accordingly Michigan Bond & Investment Co. INVESTMENT SECURITIES 10th Floor Grand Rapids National Bank Building GRAND RAPIDS November 10, 1926 Modern Misconceptions Regarding the © Hours of Labor. Grandville, Nov. 9—To get through the world with as little work as pos- sible seems to be the object of the hu- man race at the present time. Less work, more pay. A manufacturer of automobiles at Detroit has originated a five day week with five days pay, and he considers this an advance over past days of six work days a week aan eight hours labor a day. But is itr Isn’t there enough mischief going on in the world at present without adopting plans that will add to it? What would the human race become if all work was taken away and the knack of killing time was the sole ob- ject for men? Does not the Good Book say that man shall earn his bread by the sweat of his brow or words to that effect? This being true, what will the world come to when the hours of labor form but meager part of man’s life? Without work this would, indeed, be a sorry world. Crime and mischief of all kinds are plenty to-day where such things were taboo in the old time of ten hours work, six days a week. Then work occupied the minds of men and not the study of crime. The invention of the automobile revolutionized methods of travel, of work even on the roads and in the fields. Farmers have gone out of the raising of horses in a great measure, substituting the unthinking machine for the labor on the farm. Has this change brought good or evil in its train? In the good old horse days crime was very little known. A single mur- der at a small town on the Michigan shore created more excitement than a dozen murders do to-day. Surely this is an unhealthy state of public mind. No doubt one of the most plausible reasons for so much present day criminality is because of so much idleness among the common people. In the days when men labored ten hours out of twenty-four there was less time for mischief, and at the close of the day the workingman was tired enough to rest. Was this work a hardship, think you? It was not so considered by the workingman him- self, and when those long days were in evidence the wage scale was scarce- ly a sixth of what it is to-day. Very few capital crimes were met with then. Work steadied the nerves. curbed the hot blood and gave little time for the hatching of outlawry. To-day we see employers combining to cut down the hours and days that the man who works may have more time for pleasure than for bone labor. At first blush this seems a godsend to the laboring man, but is it? The writer of this has known what it was to put in twelve hours work, day in and day out, throughout the greater nart of the year. At the time he had no thought but that such labor was necessary and heard no complaint. What an unhappy world this would be if man had no labor to perform. Men who have made their pile in mid- dle life and retire are seldom happy. Such retiring usually shortens their lives and they can look back to the days when they labored with a sigh of regret for those happy days gone by forever. : A spread-eagle orator in the days of the Knghts of Labor shouted his belief that eight hours was long enough for any man to work in a day, and when the Knights got into power the work day would be cut to three hours. This boast was met with jeer- ing laughter, but is it not a fact that such a time is coming to America? Five days a week. Sounds pleasant, and yet it is a mistake to suppose that the great American people will be any happier when that day dawns. It is an unnatural state to be in, that with- MICHIGAN out work. Man’s discontent would hatch schemes that would lead as a finality ‘to the destruction of govern- ment and the human race in general. Savages are not workers. The red Indian who inhabited America at the time Columbus made his discovery were slackers of the lowest order. What work was done fell to the squaws. It was no uncommon sight to see a stalwart Indian riding his pany, while bringing up the rear toiled his squaw, bearing a heavy load upon her shoulders. Had the redman been inured to work, such a state of af- fairs could not have existed. Even the schools have cut down the hours of study. In the old days a school teacher was supposed to set a good example to his or her’pupils; to- day the teachers in most of our public schools go as far on the road of popu- lar pleasures as do the rest of the world. There are twenty-four hours in each day. Certainly eight of those hours are little enough in which to study or to labor, the same number for play and an equal number for sleep. The modern reformers, however, are plan- ning on making even a shorter work- day and drop one day off each week. Satan finds mischief for idle hands to do. Is not this a true saying? When people are busy at work they have no time for scheming of how to make a living without work. The story of child labor, so much harped upon in days gone by, and which has been brought into the National limelight. has for its foundation very little good sense, since all know how uneasy young people become with nothing in the nature of work to do. The idea that a child shall not work until he or she is sixteen was born of a diseased brain. Work, not idleness, is often the making of a boy. Old Timer. >> The successful man always visualizes himself in the role of success. Under hoth State Eye M (tel seTh Supervision We are as near as your mail box. As easy to bank with us as mailing a letter. Privacy No one but the bank’s officers and yourself need know of your account here. Unusual Safety Extra Interest Send check, draft, money order or cash in registered letter. Hither savings account or Cer- tificates of Deposit. You can withdraw money any time. Capital and surplus $312,500.00. Resources over $5,000,000.00. Send for free booklet on Banking by Mail HOME STATE BANK FOR S AVING GRAND RAPIDS MICHIGAN TRADESMAN iS — os SAFETY GRAND RAPIDS, C. N. Bristo., SAVING H. G. Bunpy, CWO NEW LOCATION 305-306 Murray Bldg. SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” A. T. Monson MICHIGAN ae nS President | WILLIAM A. WATTS © Merchants Life Insurance Company Off -es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. | GREEN & MORRISON—Michigan State Agents RANSOM E. OLDS Chairman of Board ? } August 2, 1909 17 Years Without an Assesment Paying losses promptly Saving our members 30% on premiums GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with The Michigan Retail Dry Goods Association 320 Houseman Bldg. August 2, 1926 Grand Rapids, Mich OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tiere cotis BO% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan | ees WILLIAM N. SENF, SECRETARY-TREASURER OUT AROUND. Things Seen and Heard on a Week End Trip. I very much doubt whether God ever made a more beautiful day than last Saturday. With bright sunshine most of the time, with light fleecy clouds constantly changing in forma- tion and appearance and an eager air which would invigorate a dyspeptic, the conditions were such as to put new life and energy into any one who is at all influenced by his surround- ings. We seldom have company on our week-end trips, but last Saturday Frank S. Verbeck expressed a wish to be one of our party and we took him along. I have known Mr. Ver- beck about forty years. For about a quarter of a century he traveled on the road for Barnhart Bros. & Spind- ler, typefounders of Chicago. He probably knows riore country printers than any other man in America. For about a dozen years he has devoted his energies to hotel keeping and during the past three or four years he has spent much time and effort in the work of building up the Michigan Hotel Association, which is a monu- ment to his ability as an organizer. His knowledge of hotel management is so extensive and accurate that he is a welcome guest at any hotel which is conducted by a man who aims to improve his service and give his guests an equivalent for their money. Mr. Verbeck has accumulated a large fund of anecdotes applicable to nearly every phase of life and is certainly one of the most enjoyable companions I have ever met up with. We found Holland people crazy as loons over the foot ball game with the Grand Haven team scheduled to be played later in the day. The main business streets were lined with flags and bunting and young people adorn- ed with the school colors were in evi- dence on all the streets we traversed. After the game was over and the score of 15 to 2 was rolled up in favor of the invading club from the North, I imagine the enthusiasm was not so much in evidence. I have long wanted to navigate the gravel road which runs North from Holland to its junction with West Bridge street and thence on to Grand Haven. I was able to satisfy my am- bition last Saturday for the first time and make the acquaintance of three long-time patrons of the Tradesman whom I had never before met person- ally—E. Schilleman, at North Holland; John W. Neinhuis, at Crisp, and Bert Van Der Zwaag, at Olive Center. I found each of these merchants nicely situated on four corners, surrounded by prosperous looking farmers of Hol- land descent. They all owned up to having had a satisfactory summer and fall business and insist that the pros- pects for a steady winter business are excellent. Mr. Neinhuis stated that the Tradesman had been coming to his store for over forty years—thirty-two years to his father and eight years to him since his father’s death. I never visit Grand Haven without driving out to the remarkable cement oval created by the genius of Grand _ glory. MICHIGAN TRADESMAN Haven people—with the financial as- sistance of the State. I like to think of Grand Haven as about the first zccwn on the East shore of Lake Michi- igan which discovered the wonderful health giving properties of lake air, surcharged by the ozone which God in His goodness put there to contribute to the health and happiness of man- kind. Fifty years ago Grand Haven and Spring Lake were heralded all over the country as the Saratoga of the West, but Lake Michigan did not then ceme in for any share of the Everything was centered on Spring Lake, with Fruitport at one end of the lake and the Sheldon min- eral springs at Grand Haven at the other end. All of the hotels which made the Spring Lake region famous were one by one destroyed by fire— the original Cutler House, at Grand Haven; the Spring Lake House, at Spring Lake, and the Pomona Hotel at Fruitport. Now the lake is “com- ing back” again, but the movement finds expression in the construction and maintenance of beautiful homes with artistically designed surroundings, whose value exceeds 100,000 in many cases. The summer traveler of to-day usually refuses to store his automobile over night in anything but a fire proof building and when it comes to sleep- ing in a wooden hotel he ducks and drives to a nearby city where he can sleep in a fireproof hotel and enjoy all the creature comforts peculiar to his own home. This change of attitude on the part of the summer tourist has sounded the death knell of the aver- age resort hotel which has small rooms, inferior plumbing—or none at all—and is so far removed from the glare and clamor of the city as to at- tract very few people. The simple life is beautiful to contemplate, but no one seems to aspire to embrace it nowadays for any considerable length of time. After a long period of watchful waiting Grand Haven has scored a “come back” from the days when the shrill whistle of the sawmill called its sawdust makers to a twelve hour work day. She has proceeded care- fully in the selection of new indus- tries to replace the hectic plants of the lumbermen, making as few mistakes as possible. nearly every direction, the permanent prosperity finding expression in re- markable stretches of paved streets and comfortable dwellings. Shade trees are not so common as they will be some time, because it requires many years to grow a tree, especially where the soil is not exceptionally strong. I like the aggressive manner in which Grand Haven people have emerged from the slough of despondency and have demonstrated that they are capable of building a community which is second to none in permanency, be- cause it is based on the solid rock 7f cchesiveness, co-operation and brother- lv love. As we neared Muskegon the foot- ball crowd broke up and the friends and partisans of Union high of Grand Rapids proceeded homeward as silent as the grave. We could easily inter- pret the silence as due to defeat be- The city is expanding in- fore we learned that the score stood 14 to 7 in favor of Muskegon. We dropped our passenger off at the home of Landlord Swett, of the Occidental Hotel. The owner calls his residence a “shack,” but it looked to us more like a palace, with its eighteen bedrooms and every modern convenience. It is located at Lake Harbor and enables the elephantine owner and his estimable wife to escape the hum drum of hotel life whenever they are surfeited with the sameness of hotel guests and hotel menus. ' E. A. Stowe. —__+2.___ Foreign Church Loans Made on Sound Business Principles. In recent months investors have been asked to subscribe to various classes of religious loans to foreign countries, and it is understood addi- tional securities of this character will soon be offered in this market. In the main, such loans are based on the same sound business principles as the industrial and municipal ad- vances which have been made of late. They differ, however, in the use of the proceeds and appear complicated to many investors here because of the vast difference in the relations be- tween the churches and the govern- ments of some foreign countries than that which exists in the United States. In Bavaria, for example, the right of all recognized religious denomina- tions to levy and collect taxes is given them by the Constitution of the Ger- man Reich and by the Constitution of the State of Bavaria. It is because of this right and the fact that leaders of the different churches are large prop- erty holders that it is possible for bankers here to arrange loans for them along the same business lines as for industrial or other concerns. The $5,000,000 Roman Catholic Bavarian Church 6% per cent. twenty- year sinking fund gold bonds, Series A, which were offered a short time ago, are the direct obligation of the General Union of the eight dioceses, in addition to first mortgages on real estate, with an unbiased valuation of at least four times the value of the loan or other security approved by the administrative committee. Proceeds from the sale of the issue were to be reloaned to Catholic dio- ceses, institutions and organizations in Bavaria. As the proceeds are released by the trustee, the payment of prin- cipal and interest become the direct obligation of each bishop in whose diocese a reloan is made. Later this week a similar loan will be sold in New York for the Protest- ant Welfare Union. This organiza- tion combines practically all the Protestant welfare institutions of Ger- many in one central body. The in- dividual members of each of these central bodies reborrow the money under conservative restrictions. Each of the sub-borrowers must be entirely self-supporting from the rev- enues of their institutions, taxes and other revenue, exclusive of voluntary contributions received, before they are regarded as eligible. Interest and sinking fund payments on reloans must be made at least quarterly, suffi- cient to cover service on the loan, all November 10, 1926 expenses and to provide a_ reserve fund. Service charges on such re- loans are virtually assured, as a-ma- jority of the welfare institutions bene- fiting, although not operated for a profit, have a definitely assured rev- enue from payments received from insurance societies, which are estab- lished, supervised or controlled by the German Government. These societies have been establish- ed by law, and each employe earning less than 250 marks a month must be- long to one of them. Welfare insti- tutions receive stipulated sums from such societies calculated to cover run- ning expenses and interest and _ sink- ing funds on obligations. At the time the loan under discus- sion was granted applications for re- loans had already been submitted amounting to $2,288,000. The prop- erty value against which these loans were to become a first mortgage amounted to $16,500,000. Gross rev- enues, against which $228,000 interest and sinking fund charges on the loans were a first lien, amounted to $2,218, - 000 annually. (Copyright, 1926, by New York Evening Post.] 22-2 Mrs. James R. Hayes Prefers iMack- inac Island. Detroit, Nev. 2—I wish to thank you very much for your kindness in sending me the copies of the Michi- pan Tradesman containing the article Proposing to build a monument. in memory of Mr. Hayes. It makes me very happy to know that his friends regard Mr. Hayes with such admiration and love that it prompts them to erect this monument. I think the most suitable place would be at the cemetery at Mack- inac Island, where he is laid to rest and where no changes will ever come to disturb it. Mr. Hayes loved the Island and the people there loved him, and I think the happiest years of his life were spent at this beautiful spot. However, if you and the hotel- men have any other suggestions to offer, I would be very glad to hear them. I wish to thank you for the copies of the Michigan Tradesman contain- ing Mr. Hoag’s articles, sent me at the time of Mr. Hayes’ death, and for which I have so far neglected to thank you. It was not due to inapprecia- tion on my part, but that my time has been so completely taken up ever since. I do thank you sincerely. Augusta W. Hayes. Leather-Covered Articles Sell. In the pre-holiday gift buying that is now being done in this market, a nice demand is being enjoyed by leather-covered goods. Among them are several smokers’ articles, and these include 25-cigar, cedar-lined humidors in batik calf, Florentine and ecrase leathers. The humidors are of- fered in red, green, blue, brown and other colored leathers and wholesale at $90 a dozen for those covered with the batik leather. The Florentine and ecrase covered ones wholesale at $78. Octagonal cigarette boxes, cedar-lined and covered with the same kinds of leather wholesale at $60 a dozen for the batik calf and $54 for the others. These boxes have four compartments and hold fifty cigarettes, an imita- tion book in similar leathers is a camouflage for a 25-cigarette box, also cedar-lined, that wholesales at $36 a dozen for the batik calf and $30 for the Florentine and ecrase. November 10, 1926 MICHIGAN TRADESMAN 17 New Issue $2,500,000 Protestant Church in Germany Welfare Institutions (Central-Ausschuss fuer die Innere Mission der deutschen evangelischen Kirche ) 7% 20 Year Secured Sinking Fund Gold Bonds Authorized $5,000,000 Dated October 1, 1926, Due October 1, 1946. Interest payable semi-annually April 1 and October 1. Redeemable in whole or in part at 102 on or after October 1, 1931; at 101! on or after Oct. 1, 1932; at 101 on or after Oct. 1, 1933; at 100! on or after Oct. 1, 1934; at 100 on or after Oct. 1, 1935, in each case with accrued interest. Cumulative Sinking Fund commencing Oct. 1, 1928, sufficient to retire entire issue by maturity by redemption by lot at 100 and accrued interest or in lieu of Sinking Fund payments bonds may be delivered to the Sinking Fund at par. Coupon Bonds in $1,000 and $500 denomnations inter- chageable and registerable as to principal only. Principal and interest payable in New York without deduction for any present or future German taxes in United States Gold Coin of the standard of weight and fineness existing October 1, 1926. Central Union Trust Company of New York, American Trustee Hilfskasse Gemeinnuetziger Wohlfahrtseinrichtungen Deutschlands, G. m. b. H., German Trustee Geheimer Konsistorialrat Professor D. Seeberg, President of the Obligor, summarizes his letter as follows: The Protestant faith predominates in Germany, and is professed by about 40,000,000 persons or two-thirds of the total population. The official church of most of the German States is Protestant, and in most cases the Lutheran faith. The Lutheran faith, the oldest of the Protestant faiths, has existed in Germany for over four hundred years. These four cen- turies have produced the present stability and the sound financial basis of the Protestant Church in Germany. OBLIGOR: These Bonds are the direct obligation of a corporation, founded in 1849, which binds the principal Protestant Welfare, Educa- tional and Religious associations in Germany into a powerful unit: Central Committee for Welfare Institutions of the German Protestant Church (Central-Ausschuss fuer die Innere Mission der detuschen evangelischen Kirche). This committee is recognized by the Protestant Church and by the German Government as the official financial and administrative: representative of the German Protestants in welfare matters. The Protestant Welfare Institution in Germany affiliated with the Central Committee, such as hospials, asylums, homes for the blind, crippled old people, workmen, travelers and convalescents, total over 3,900 with over 223,000 beds and employ over 50,000 people. The estimated value of real property owned by these Protestant institutions is at least $275,000,000 and the estimated annual gross revenue is $40,000,000. The individual institutions will be liable to the extent that they receive or guarantee reloans. PURPOSE AND SECURITY: The Central Committee (the Obligor) will reloan the net proceeds of these Bonds to Protestant Welfare In- stitutions, Associations, Parishes and Synods throughout Germany against first mortgages on property having in each case a value of at least four times the principal amount of the reloan, or against a first lien on all taxes leviable by the subborrower, which taxes must be in excess of at least four times the service of the reloan. Furthermore, the majority of the reloans will be guaranteed by a financially responsible body. All obligations, mortgages, tax liens and guaranties securing the reloans will be held by the German Co-Trustee as collateral for the loan. Applications for reloans out of the proceeds of these Bonds have been received by the Central Committee as follows: Reloans Against Property Reloans Against Total Service Subborrower’s Total Mortgage Security Value Tax Liens of Reloans Gross Revenue (Reichsmarks) 6,604,000 42,990,000 2,133,400 838,790 12,800,000 SOURCES OF REVENUE: Payments from insurance companies or tax receipts make up most of the revenues of the subborrowers of this loan. Each subborrower must be entirely self-supporting and must_pay interest and sinking fund on its reloan at least quarterly in advance, The German Government by law (dated July 19, 1911) requires each worker earning under 250 Marks a month to pay, jointly with his employer, premiums to an insurance company established, supervised or controlled by the Government. The insurance companies in turn pay the institutions stipulated sums per occupied bed, calculated to cover operating expenses including depreciation on buildings and equipment and interest and sinking fund on obligations. Taxes can be levied, under German law (Art. 137 of Constitution) by each parish or diocese upon its parishioners. These taxes, which under State laws may be 10%, and if required more than 10%, of the direct local and State taxes assessed each individual, are collected for the Church, largely by governmental officials. Subborrowers who give as security a first lien on their tax receipts must, according to advice of counsel, assess sufficient taxes to enable them to pay interest and sinking fund on their subloans. The Obligor itself has available for the service of the loan substantial revenues derived from income producing properties and from other sources, and furthermore possesses a revolving fund amounting to about $1,300,000 (52% of the amount of the Bonds of this issue) which can be used to pay interest and sinking fund on these Bondss. ADMINISTRATION: Each of the reloans must be approved by an Administrative committee of five members, one of whom will be ap- pointed by the issuing houses. We are advised that the revenues of the Obligor are not subject to any charge under the Dawes Plan, and that the revenues of Welfare Organ- izations, Synods, and Parishes to which loans will be made out of the proceeds of this issue are not subject to any charge under the Dawes Plan, and that the Dawes Plan does not authorize any interference with the remittances for the services of the loan. The legality of ths issue will be subject to the approval of our counsel, Messrs. Cravath, Henderson & de Gerdorff of New York City, Messrs. Chad- bourne Hunt, Jaeckel & Brown of New York City and Dr. Wronker-Flatow of Berlin. : These Bonds are offered when, as and if issued and accepted by us and subject to the approval of counsel. We reserve the right to reject sub- scriptions in whole or in part, to allot less than the amount applied for and to close the subscription books at any time without notice. Interim Receipts deliverable in the first instance. Price 98 and Interest, to Yield 7.19% HOWE, SNOW & BERTLES (INCORPORATED) INVESTMENT SECURITIES NEW YORK GRAND RAPIDS DETROIT CHICAGO SAN FRANCISCO Information contained herein has, in large part, been transmitted by cable and the contents of this advertisement are subject to cable errors. It is believed to be correct, but it is not to be construed as representations by us. All conversions from German to United States Currency have been made at 4.20 Gold Marks to the Dollar. DRY GOODS Michigan Retail Dry Goods Associatior. President—H. J. Mulrine—Battle Creek First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—G. R. Jackson Flint. , Secretary-Treasurer—F. H. Nissly, Yp- silanti. Manager—Jason E. Hammond, Lansing. Queen Marie Helps Pearl Sales. The numerous pictures of Queen Marie of Rumania adorned with her pearls that have been printed since her arrival in this country appear to be having a marked effect in stimulat- ing the demand here for imitation pearls. One of the most prominent handlers of this merchandise reports a noticeable increase in demand from the retail jewelry trade for pearl ropes that retail at from $25 to $100, and re- ports also a strong stimulation of its entire pearl business beyond the or- dinary seasonal shipments. Sales of low-priced pearls by department and other stores that offer this merchan- dise to the public have been large of late, and for this the interest in pearls created by the Queen is held responsi- ble. —_—_~++>—__ Prepare For Holiday Selling. Active retail preparations for one of the biggest, if not the biggest, holiday seasons on record are now being made by retailers, particularly the large de- partnfent stores. Additional space for holiday goods is being set aside and Getailed plans for the sale and delivery of the merchandise are being carefully worked out. It is the impression of retail executives seen here yesterday that consumer buying will start early. Some of it in fact is being done al- ready, as increased sales totals in sev- eral “holiday departments” show. The bulk of the consumer purchasing, how- ever, is expected to develop after Thanksgiving and it is to this period, as usual, that the stores are now giv- ing their attention so that the greatest retail efficiency may be obtained. —_+-.____— Sweater Sales Keep Up Well. Although reports from the sweater end of the knit goods trade do not ex- actly agree as to the volume of busi- ness that is now passing in these goods, the best indications are that the jobbers are still taking them in good volume. With the coming of colder weather there has been a heavier call for “shakers” and the demand for the so-called lumberjacks also is good. Sports jackets in mixture effects are being taken well by the wholesale trade, and there is little apparent dim- i:ution of the call for novel high-coler effects in the pull-over type of gar- ment. October business in sweaters was said yesterday to have been ex- tremely satisfactory. In some cases the largest volume in many months was done. — > +> Better Sales of Handbags. With the approach of the holiday shopping period has come a pronounc- ed increase in the buying of women’s handbags. Leather ones are particu- larly wanted, but the demand takes in high-grade silk ones and those set with rhinestones or metal ornamenta- tion for evening wear. In the leather bags the trend is strongly toward under-arm styles, with novelty leath- MICHIGAN TRADESMAN ers and combinations of them in varied colors being featured. Some of the leading producers of the merchandise are substantially behind on deliveries owing to the rush of orders during the last few weeks. Marcasite or metal beaded handbags in scenic and historical designs are being offered in the more expensive merchandise. ———- << Tie Trade Placing Good Orders. Manufacturers of men’s neckwear are placing a substantial business ‘n tie silks for Spring, according to lead- ing producers of these silks. Failles, reps, crepes and twill weaves are be- ing well bougnt by the tie manufactur- ers, whose selections again stress bright colors in ground effects and the use of contrasting designs in pat- terns. Strings have received the bulk of the advance demand, with neat figured novelties also taking well. The necktie trade is credited with having little stocks of silks on hand. having little stocks of silks on hand. The holiday demand, if up to expecta- tions, will enable the manufacturers to enter upon the Spring manufactur- ing season in an excellent condition. +--+ Children’s Novelties Moving. _ Novelties for infants and children are selling well at present, much of the stimulation of business being attribut- ed to the approaching holidays. Gifts for infants this year include many ar- ticles more practical than toys. -» Want High-Priced Negligees. Reports from the women’s under- wear trade indicate that high-priced negigees are an important item in the pre-holiday business that is now being done. Many makers of these goods say that price is not an object with buyers of the more luxurious garments, and that many of them which wholesale at $100 or more are being bought. Os- trich and maribou trimmed models are being sold in large numbers, and com- binations of silk, velvet and chiffon of the very finest textures are shown in garments that resemble evening dresses. Among the novelties of the season is a sleeveless model of velvet draped over chiffon. -_——s oo Go forth into the busy world and love it, interest yourself in its life, mingle kindly with its joys and sor- rows, try what you can do for men rather than what you can make them do for you, and you will know what it is to have men yours, better than if you were their king or master.—Brook Herford. For Quality, Price and Style Weiner Cap Company Grand Rapids, Michigan November 10, 1926 THE CHRISTMAS NUMBER What every woman wants in stockings—smartness of color and trimness of fit combined with long-wearing qualities. All are found in Berkshire Stockings—full fashioned of course. Made by the Berkshire Knitting Mills, the largest mills in the world devcted exclusively to the manufacture of womens’ full fashioned silk stockings. FULL STOCKINGS FASHIONED SILK STOCKINGS ARE A BIG CHRISTMAS ITEM We have made special preparations on one number in the BERKSHIRE line which is exactly suited for Christmas gifts and stocked it in a big way. 1389 fisvoned, «Gauge 78a" $15.00 Eighteen Popular Shades Doz. Neutral Silvery Moon Skin Atmosphere Bran Light Nude Blonde Dove Grey Gravel Champagne Sunset Blue Fox Toast French Nude Woodland Rose Rose Taupe Black White Sizes 8% to 10. Packed % doz. WE ARE PREPARED FOR THE BIG DEMAND AND FOR THE REORDERS EDSON, MOORE & COMPANY 1702-1722 West Fort Street DETROIT REYNOLDS = SlateClad = ‘BUILT FIRST TO LAST” 7 Se THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 501-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Fn nt fia ors tee mest ae rh cpftnn a pencnah aappshiaicsen November 10, 1926 Watching the Apparel Stock. A feature of recent improvements in retail methods of merchandising ready- to-wear apparel for women is the greater importance which attaches to the position of head of stock. In some cases the status of this individual is recognized to the extent of calling her the assistant buyer, but in most stores, particularly in the smaller ones, her title has not changed as her duties have increased. The first duty of the head of stock is to watch the stock and to keep the buyer posted as to what is “short” or “long” in it. She must also report on how the stock matches up in quantity with that of the previous week, month or year. She must watch the move- ment of the various colors, sizes and materials represented in the stock and, based on this movement, must work out a purchasing budget for the buyer. In addition to this she must see that the stock on the floor is always repre- sentative of the merchandise in the stock room, in order that no sales shall ibe lost through apparent shortages of supply. She must know her stock well enough at all times to answer ques- tions but to her about it by the buyer or the saleswomen. She must spend as much time on the floor as possible, in order to learn at first hand what is selling, and she must be prepared in an emergency to assist in the sales work. On top of all this, in many out- of-town stores she is responsible for the transactions of the department's business when the buyer is away on a trip to market. —_»>2+.—_ __ Late Trends in Millinery. Advance showings of Palm Beach lines of millinery are being made by manufacturers. Body hats of serpen- tine, manchette, rayon and visca are featured in import models having small, pleated and drooping brims, o‘f-the-face and medium poke shapes. The trimmings are simple and stress belting ribbons in contrasting colors. High colored eflts are also prominent in the new lines. For immediate de- livery there is a good call for small hats of bengaline or belting ribbon. Some are stitched with gold or silver thread, while others are trimmed with embroidery or metallic cloth. —_+~-<-_____ Season Has Taught Some Things. The experience of the coat trade this Fall is said to have drawn attention to several things of marked impor- tance to manufacturers. The season is credited with demonstrating that the industry can operate effectively with fewer early sample garments and with a marked reduction in the number of styles. Both developments are said to have saved the manufacturers much in expense and in the number of gar- ments which usually have to be sold at a loss. Some factors in the industry claim that, if the samples and styles were reduced 50 per cent. a more profitable and satisfactory business would result. —_>-—___ Sports Trend Is Dominant. There appears no question as to the predominance of the sports type of merchandise for the Winter resort and Spring seasons. Early lines for the MICHIGAN TRADESMAN resort showings are now being pre- pared, and in every one the influence of the sports vogue is outstanding. Fabrics and coats show special treat- ment in these offerings, with the white mode particularly stressed. Early re- ports from the mills also indicate the strong favor accorded the sports weaves they are showing. As a class these fabrics are being better bought than any other weaves, including the staples. —_+++____ October Shoe Sales Lower. A summary of October business in the shoe line shows most of the leading houses ahead of the same month last year in volume, but behind September. November, to date, has not been as active in a business way as it might be. In the current demand for women’s goods wholesalers report a continued strong call for oxfords in tan, black and some combinations. The _ best- selling materials in women’s pumps right now are patent leather, satin and suede. In the last named the favored shades of the moment are cinnamon and black. Sales of men’s and boy’s shoes are normally active, but without particular feature. —_~+--»___ Glove Ordering Is Active. Glove manufacturers report a very- active demand from retailers and resi- dent representatives for both fabric and kid gloves. Cooler weather has stimu- lated reordering of staple merchandise, while the approach of the holiday sea- son has swelled the volume of business in the fancies. Owing to its popular price appeal, manufacturers and im- porters say the fabric glove is having one of its best seasons. The novelty merchandise features various kinds of embroidered treatments, with the fancy cuff much used. In kid gloves the two-button style is being given much attention. —_+>-.____ Muffler Demand Takes Spurt. Colder weather has stimulated the demand for mufflers. Many orders reached wholesalers through the mail over the week-end. Mufflers for both dress and sports wear are being called for, either in the long 20 by 40 or the 36 inch square sizes. In the silk goods, block print bordered and allover de- signs and woven effects are outstand- ing. Women as well as men are using the gay colored muffler, the former showing a preference at the moment for ones having a solid high colored ground on which dots are embroidered in contrasting high shades. —_>+.____ Trends in Juniors’ Dresses. In junior dresses some manufactur- ers are now offering merchandise made up for special sales purposes, in which tweeds, plaids and velvet styles are outstanding. The Fall season in this field is said to have been a duplicate of the good business in misses’ and women’s dresses. Spring lines are being shown in which silks are stressed. The principal offerings so far comprise dresses of flat crepe and georgette in the new Spring shades. Among the design details are apron effects, tunics and panels in harmoniz- ing or contrasting color arrangements. —_2+>____ Plain plugging is 50 per cent. of success. Fashion Favors Crepe Silk Crepes of every weave are used for nearly every type of fashionable dress. Satinback, All-silk Crepe is especially popular since so many chic features can be had by reversing the material. “Richardson’s” Quality 2700 40-inch Satin Crepe is a pure dye Silk Crepe of great beauty. It is finished to give that soft, drapy hand so much desired. Price, $2.30 per yard, (5c per yard additional for cuts). Suggested retail price, $3.75 per yard. “Richardson’s” Quality 2600 40-inch Crepe is a pure dye Silk Crepe of firm textiure. It is an excellent quality and will not split. It is guaranteed washable. Price, $1.60 per yard, (Se per yard additional for cuts). Suggested retail price, $2.50 per yard. Qualities Required For Silk Threads Every measurement stamped on a Richardson spool is ac- curate. Strength and elasticity mean that your seams will not rip nor pucker, but will always look smooth and even. The elas- ticity is a stretch to which a thread may be subjected under strain before it breaks. It is one of the most important qual- ities as it distributes the tension of the thread and prevents ripping. Smoothness and uniformity mean that your thread will run evenly and rapidly through the machine without roughing or breaking. Luster means that your seam will look well and always re- main so. “Richardson’s” spool silk combine all of these qualities, thus giving entire satisfaction to the wearer of the garment. “Richardson’s” Silk Threads are handled by most notion and dry goods jobbers. Color cards of Silk Threads or Silk Fabrics sent on request. RICHARDSON SILK CoO. 207 W. Monroe St. Chicago, Ill. 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Fundamentals Really Progressive Gro- cers Must Pursue. Written for the Tradesman. A few months ago I found a grocer who was rather strong for the thought that the old-line grocer was in effect a purchasing agent for his customers. That is a nice thought. But I also discovered that this man _ habitually sold one grade of goods under two names and sold each lot at a price of its own—two prices on one line of goods. That seemed a funny practice for a man who thought of himself as the purchasing agent for anybody. For the prime duty of a purchasing agent is to safeguard the interest of his principal—in this case the consumer. How can he think of himself as the agent of anybody else under such cir- cumstances Of course I recommended, strongly as I could, that this practice be dis- continued at once. I pointed out that no real merchant could afford to do it, because his very justification for existence lay in his supposed skill and conscientiousness as a buyer for the people of his community. As it hap- pened to be a small community, where he was personally known to most of his customers, his position was thus exceedingly risky—to put it on the lowest plane of self-interest. The real merchant is always an honest man first—an honest servant to his people. He is strictly careful to buy goods on their true, intrinsic merits—not for friendship, not as a favor to anybody, but with an eye single to give real, lasting, satisfactory service to his trade. Thus only can he hope to forestall competition and stand out against any mere price ap- peal. A grocer was puzzled that he made so little net money in a year. Examina- tion showed that his starting margins and prices were about right, but long ago the system of making special con- cessions to purchasers of full cases had become ingrained in his business. The result was one of common ex- perience to those who investigate busi- ness: that he did not get the margins he thought he was getting, because he did not get the prices he started out to get and the average of reduction was tremendously more than he real- ized. For example, an article costs $1.54 per dozen and is priced at two for 35c. That shows 26 per cent. plus. But when a case was sold a concession of twelve cents per dozen was made. That cut the percentage margin to 22.22 per cent. plus, a reduction of 3.78 per cent. Consider that three per cent. net is a nice earnings in groceries and you can appreciate a reduction of near- ly four per cent. That was enough of a reduction, but it did not reflect the worst conditions, for any reduction based on flat figures is difficult to hold within bounds. Con- sider an item priced at $1.25 per dozen MICHIGAN TRADESMAN November 10, 1926 which carries a margin of 20 per cent. Take twelve cents per dozen off that and what has happened? This: That you have taken off neary 10 per cent. and have only eleven and a half per cent. left. That is some different from the twenty per cent. on which calculations are based. This case was examined this way: Three items were taken at random from which 24c per case was taken. This resulted in 72c on the three cases, of course. But the same items showed only 57c reduction when 5 per cent. was taken off the prices. The differ- ence of 15c n the three cases amounted to a respectable percentage. Like many another grocer, this man hesitated to get all the margin com, ing to him at times. Certain staples, like three sieve peas, purchased at fur- tunate prices should be sold at regular figures, except in special instances, be- cause extra margins like that enable a grocer to recoup some leaks bound to occur despite great care. Example: Three sieve peas should pay 30 per cent. At cost of $1.54 a happy result comes from figuring at 30 per cent., for then you have $2.20 per dozen. Then you can price at 19c, 3 for 55c—both fetching figures. There is wonderful psychology in 19c—better than 18 or 17, in some instances better than 15c. Then the 3 for 55c¢ will result in many sales of three instead of one. But the basis of all this is that the margin is accurate, safe and sane to start with. Discounts from grocery prices must be computed with the greatest care. Three per cent., even two per cent. is a lot on groceries. Folks who don’t Delicious cookie-cakes and crisp appetizing crackers— There is a Hekman food-confection for every meal and for every taste. kman iscuit Co {y Grand Rapids.Mich. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables know groceries, among them many consumers, may not be impressed by two per cent. discount. Yet the keep- ers of the Biggest Little Store in the Country, I believe it is called some- thing like that—Garver Brothers, Strasburg, Ohio—have made two per cent. stick most effectively. But after all, merchants should get over the idea that price and _ price- concession is the way to larger sales. It is not. Nor is it the way to what you seek—sales at a profit. Sales at a profit are made by sales-effort, in- telligently thought out and industrious- ly applied. Elton J. Buckley recently comment- ed on a practice of R. H. Macy & Co., New York, thus: “I RECOMMEND YOUR YEAST TO MY CUSTOMERS” One grocer, who had a bad case of boils, was advised to take yeast. He says: “Inside of a month I was absolutely clear of boils and am now in the best of health. I faithfully recommend your yeast for boils and run down condition, and take every opportunity in doing so to my customers and friends.” Recommend Yeast for Health to YOUR customers. Healthy cus- tomers are bigger buyers of everything and they come to your store regularly for their supply of yeast. FLEISCHMANN’S YEAST service “Each Thursday night the Macy department heads check up their stock to see if they have any poor movers. If they have, special force is exerted to move them. Remember that— every Thursday night. “Mr. Reader, how long has it been since you went over your stock to check up the slow movers? Are you one of those who avoid doing this, put it off as long as they can because it may show their stock to be deader than they think? There is a large company of merchants who slink from combing their - stock because they dont like to admit they pulled all those boners. “My observation is that nothing can get people into a store so quickly as a special cleaning of bona fide odds and ends that are all right but not (Continued on page 31) Don’t Say Bread — Say HOLSUM November 10, 1926 MEAT DEALER Pork Loin Prices and Pork Loin Values. The terms “prices’ ’and “values” are quite frequently used interchange- ably in the markets, but there is a real distinction between them which is very noticeable at times. The price of an article is a very definite thing, while the value may vary according to the needs of different persons. To one familiar with the wholesale market prices on pork loins, according to their size and weight, there is a difference that seems to be entirely out of line with value, unless we are to give cus- tom and preference a very high rating in determining values. There have been sales of pork loins, differing in weight two to three pounds to a loin, varying as much as eight dollars a hundred. It is difficult to account for such a difference in price. Suppose we take two pork loins, one weighing twelve pounds and the other weighing fourteen pounds, side by side on a table, both being from corn fed hogs and high in the quality scale. Now the consumer buyer is asked to select a piece for roasting. The price of the lighter loin might be forty cents a pound, for instance. The price asked for the heavier loin would be eight cents a pound lower. One could buy the center cut or the end of either loin preferred at the different prices. Which would be selected? If the housewife were frugal she would, without doubt, buy the cut from the loin sold eight cents a pound lower than the other, providing, of course, she fully under- stood that the quality of each was the came. Retailers tell us they will not buy the cuts from the heavier loins unless they are sold at a great dis- count. It is claimed that they want six pork chops to a pound and are will- ing to pay a great deal more for the small pork chops than for those a little larger. We are wondering if the mat- ter is always presented to the house- wife right and if they have the real condition explained to them. We won- der if retailers are not just supposing what is wanted, rather than actually knowing. We wonder if the price ad- vantage of heavier loins is always pointed out. Somehow we cannot help feeling that the customer is just as anxious to save money on meats as on shoes or clothes and other things. We feel that the average housewife is pretty clever in the management of her home, and we have a great deal of confidence in her. The matter is worth talking over. ———--_o-e-oe——— — Pork Shoulder Butts. Pork shoulder butts are cut from a regular shoulder after the picnic has teen removed. They are made in vari- cus styles, some of which are Bostcn style, Milwaukee style, Buffalo style, New York style, picnic and boneless butts. Boston style butts are usually et from heavy pork shoulders when making picnics. The surplus fat is removed and the butt is trimmed smooth. This cut includes the end of the shoulder blade. The average weights are about three to seven pounds. Milwaukee style butts are the same as Boston style with the neck ‘MICHIGAN bones left in. Boneless butts: This cut is a solid piece of lean meat and is a part of the Boston style butt. New York style contains the neck bones, lean bones, blade bone and plate in one piece. It is the remaining portion of the shoulder after the picnic is remov- ed. Picnic butts are picnic shoulders that have been skinned and the sur- plus fat removed. The shank is cut off close to the breast and then trim- med. Buffalo style butts are cut the same as boneless butts except that the neck bones are left in. New York style are shoulder butts cut from the shoulders of the thinner and lighter grades. Many of these various cuts of pork shoulder butts are cured and smoked. The most familiar cut to most persons is the boneess butt. It is displayed in many retail windows, often tagged as smoked pork tender- loins. This cut, of course, is not a tenderloin and should not be called one, but, nevertheless they are rather popular with the housewives on ac- count of their small size, and there can be no question regarding their fine flavor and tenderness. It is from these qualities that it is sometimes called tenderloin. This cut has the advantage of being small, boneless and when closely trimmed is free from This is what makes it an economical cut to buy, although the price per pound may seem expensive. In meat, like anything else, it is the real economy that counts and not the apparent saving, which is often mis- leading. ——_~+2>___ We Will Have Fresh Reindeer Meat Soon. Reindeer meat exported from Alaska this fall for consumption in the States will soon be on sale and the prices will be reasonable, according to re- ports to the Biological Survey of the United States Department of Agri- culture. One leading reindeer com- pany in the Territory expects to ex- port not less than 5,000 carcasses, and more if additional vessels with re- frigeration facilities can be secured for shipping the meat from Nome, Alaska, to Seattle, Wash. ——_+--___. An old Southern planter was discuss- ing the hereafter with his old, black body servant. “Sam,” said his master, “let's make an agreement this way: The one that gets over there first must come back and tell the other what it is like over there.” ‘Yes, sah,” re- plied Sam. “Dat suits me all right, but effen you all dies fust, please come back in de daytime, sah.” waste. Zion Fig Bars Unequalled for Stimulating and Speeding Up Cooky Sales Obtainable from Your Wholesale Grocer Zion Institutions & Industries Baking Industry Zion, Illinois TRADESMAN IT’S A PLEASURE TO SELL Good Candy See OUR line of Hard Candy and Holiday Mixtures before placing your Christmas Orders. Priced right,too JOWNEY'S DPinami HOLIDAY PACKAGES NATIONAL CANDY CO.,INC. ARE WONDERFUL GRAND RAPIDS, MICH. Yellow Kid Bananas all year around Bananas are the year ’round fruit. They are clean, wholesome, nutritious and delicious. “Yellow Kid” Bananas are uni- formly good. Send in your orders. The Vinkemulder Company GRAND RAPIDS, MICHIGAN j Sceneiemmensniennemenelll Kola a 215 y Pe ae ee Reel hd € Flavor is Roasted Inf azz: WHITE HOUSE oe DWINELL-WRIGHT COMPANY Boston, Mass.; Chicaqo, IIl.; Portsmouth, Va. 22 HARDWARE Michigan Retail Hardware Association. President—George W. McCabe, Petos- key. it ra cccuaad L. Glasgow, Nash- e. vi Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Featuring the Tool Department in the Hardware Store. Written for the Tradesman. The need for tools of all kinds is steadily increasing; and with the in- crease of labor saving devices in every home, and of new machines in every shop and factory, the demand for new tools will continue to grow. There are few lines more important to the hardware dealer; and there is no line which lends itself more readily to at- tractive display. With a heating system, bathroom, automobile, radio, and many other modern improvements, the twentieth century man needs an infinitely larger variety of tools than did the man of the sixteenth century. In fact, the perfection of Jlabor-saving devices serves to multiply the number of re- pairs and adjustments man is -called upon to make. This paradovical con- dition means that there is a consi2ntly greater variety of tools needed in every household. The tool department is one of the most important in the hardware store. Not only is there a heavy and growing demand for tools of all kinds, but the profit margin is a quite satisfactory one. So that the hardware dealer should keep his tool department prom- inently before the buying public. It is necessary, of course, to handle all grades of tools. The average householder will not pay the same price for a saw or a hammer as a me- chanic will. The mechanic expects to use his tools continuously, and he knows from experience that it pays him to get the best. The householder, on the other hand, expects to use the tool only for odd repairs, and is gen- erally anxious to get something at the lowest possible price. It is, conse- quently, necessary for the dealer to carry the cheaper lines. It pays, however, in all cases to push the sale of quality goods and to urge the customer to purchase the better article. The people who buy cheap tools will come back oftener but they will not be satisfied; and in satisfac- tion lies the merchant’s guarantee of future business. Sell the quality ar- ticle if you can, and the cheap article if you have to. The tool department has the ad- vantage that there is one time of the year when tools can be sold, and that is all the time. season. round. They need tools continually; and con- sequently it pays to keep the depart- ment before the public at all seasons. In catering to the mechanic, of course the better class of goods should be played up. The skilled mechanic as a rule demands the best: and will be satisfied with nothing less. With him, price is far less important than quality. He knows well what he wants; and the dealer’s business is to anticipate his demand by carrying a complete stock. There is no closed Homes are open all the year People move in all seasons. et erecta Ree sata cet at ABcltantsh nase MICHIGAN TRADESMAN Every community has, however, its intermediate class of near-mechanics— men who have gravitated from other lines of activity into this line of work. These men may not be so critical in their demands; but it is up to the dealer to give them sound guidance in their purchases, rather than to cater to their inclination to be satisfied with a poor or medium-grade tool. Among householders, however, there is also a huge potential market. While in every home there is a considerable amount of repair work which de- mands an expert, there are also a vast number of small repair jobs which the man of the house, or even the house- wife, can attend to. Mostly, these repair jobs are neglected for lack of proper tools. The average home, where the man of the house is not a mechanic will likely have a general purpose ham- mer, a tack hammer, an axe or hatchet, - a saw, a screw driver, and a wrench. Now, this is a typical equipment. Sometimes the householder’s stock of tools is far less comprehensive. But the home which has what might be called a “complete practical outfit” of tools likely to be required for petty repair jobs which the householder can attend to himself—such a home is the exception. In his advertising for the house- holder, the hardware dealer should play up the idea of the “complete tool outfit.” What constitutes a complete outfit is a matter of opinion. In some stores, complete outfits of medium-grade tools, suitable for the- average house- holder, are gotten up and offered at a lump price. It is a good way to sell tools, and at the same time to suggest and drive home the idea of the ‘‘com- plete outfit” as the ideal toward which the householder should work. Such tcol outfits also make a very nice Christmas present for the grow- ing boy who has a mechanical turn of mind—and the practical tools select- ed from the regular stock, though a trifle more expensive, are sure to give Setter satisfaction than the cheap toy “oufits’ sometimes gotten up for boy: . Tle dealer will be better able to cater to the householder’s tool trade if he understands the sort of work the householder has to do. The scope of the householder’s repair activities is apt to depend on the individual. The householder who is also a mechanic will do practically all his own work— if he has time. But he buys a me- chanic’s A-1 tools. The householder who is not a me- chanic but who has plenty of money will—unless he has a mechanical slant -—-send for a man whenever any tfe- pair work, however small, needs at- tention. Yet there are exceptions. I know a popular novelist, whose in- come is probably $50,000 a year, who delights to clean the furnace, fix chairs, tinker with the automobile, and do odd repair jobs—anything, in fact, to get his mind off his work. But the average householder finds a lot of odd jobs to do. A door is apt to warp, so that it refuses to close— or to open. Regularly, the hot water taps leak, and have to be fitted with new washers, A pane of glass is November 10, 1926 BROWN &SEHLER COMPANY ———~ Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE”’ all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattie-proof. Made and Installed Only by AMERICAN METAL WEATHER STRIP co. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN! v \ Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle ————s Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS First National Bank Bldg. Telephones | Citizens, 4212 Detroit Congress Building RESTAURANT and HOTEL SUPPLIES ()UR BUSINESS is growing very rapidly in these lines. Chairs, tables, stoves, counters, dishes, silverware, etc. Give us a call. G. R. STORE FIXTURE CoO. 7 Ionia Avenue N. W. i + neath nkaroan mpi a sien DERN AIR November 10, 1926 MICHIGAN TRADESMAN broken; the average householder hates to pay for a man to put it in. Old furniture can often be recovered. Win- dow screens need new screen wire. Storm doors have to be put on in the fall, and taken off in the spring. And these little jobs about the house do not include such items as the radio and the car, which always call for more or less tinkering. The-average man, lacking the need- ed tools lets things go—and as a rule they go from bad to worse. The warped door and the leaky tap are a constant source of annoyance. The screen in summer lets in the flies it should keep out; the storm doors in winter remain in the basement or aitic. Life is unsatisfactory and harassing, where a complete tool out- fit would make it satisfactory and comfortable. In that last sentence is the dealer’s line of advertising approach to the householder who needs’ tools—the comfort that comes of attending to these petty repair jobs at once and keeping everything up to the mark. To do this, the householder needs a practical tool outfit. In pushing sales along this line, it is usually sound policy not to mix the quality tools for the expert and the lower-grade tools for the handy man-about-the-house. A window de- voted to high-grade tools for the me- chanic should keep away from cheap outfits for the householder, and vice versa. That is, a display should ap- peal to the mechanic, or to the house- holder, but should not try to appeal to both. In each display concentrate on the one idea—quality tools for the man who earns his living with his hands, and convenient tools for the householder who wants to keep his home up to the mark. Three common lines of publicity will help to sell to both classes of cus- tomers. Probably the most important of these is window display. Tool dis- plays for the mechanic can well be elaborate; for the handy-man-about- the-house they can be a great deal more simple, and devoted to bringing out the idea of owning a complete outfit so that repairs can be attended to at once. Newspaper advertising is also help- ful in pushing sales. So is mailing list advertising. But in both these directions the appeal should be differ- entiated. To the mechanic, talk qual- ity; to the householder, talk con- venience. You should have as complete as pos- sible a mailing list of carpenters and other mechanics in your community or territory; and classify them accord- ing to their line of work. It will be worth while, also, to have a separate list of householders likely to be in- terested in medium grade tools. Oc- casional circular letters to these lists will help to bring in business. Victor Lauriston. ———>-2->____ November. November lover of hoar frost And biting wind, Adventurer of chill and cold Whose calendar shall find The sombre weathered ways Of Boreas; Who gave you ken That corn was bundled in the shock, And showers mysterious Of falling leaves After October’s gala days Of red and yellow, pink and gold? Are you some sprite From Northern clime That makes a memory Of summertime, Nor caring whether Roses fade and asters die: Or in the ordered round of things Concerned as they in happenings Lovely and good? Through field and wood I went afar to-day Where trees were reaching Bare fingers to the sun Of Indian summer, Which you had brought; And like a fellow worshipper I joined the living host In the silent sanctuary Of Oak and Maple; Where birches white Seemed truly like Fair faultless guests With cheerful ministry. Here gratitude filled my hour And with the lengthening shadows I departed Thankful, too, the more For death and life, For peace and hope Which gray November brings In Indian Summer time. Charles A. Heath. ——___2+- > A book account is at best but a reference record of goods that have gone out without leaving a cash sub- stitute. Nuco2 “The Food of the Future” Nucoa means health and economy for the customer—and Frofit and turnover for the grocer. There’s a bigger demand for Nucoa every day—and there’s increasing satisfaction on the part of grocers who sell it and customers who buy it. Investigate Nucoa. RAN ||| Need ae” i i THE BEST FOODS, Inc. New York San Francisco i | i il 1 Ds fl l year Peal l iil his dn You are entitled to a generous profit on each and every sale of Rumford. It is the product that makes con- tented customers because it is pure and wholesome. Rumford isasteady seller and gives you consistent profits. * RUMFORD CHEMICAL WORKS Providence, R.1. Foster Stevens & Co. Founded in 1837. We are moving into our new location at o/-59-61-63 Commerce Ave., S. W., where we will conduct a wholesale business exclusively, retiring completely from the retail field. New lines are being added to our stock and it will be our policy and pleasure to try and take care of all your requirements.’ Our prices will be right and we shall solicit your business by offering careful and prompt service. FOSTER STEVENS & CO. 57-59-61-63 COMMERCE AVE., S. W. GRAND RAPIDS, MICHIGAN —— rare | 24 COMMERCIAL TRAVELER Good Words For the Niles and Hol- land Hotels. Muskegon, Nov. 9—Mrs. Nora B. Doyle has once more come into pos- session of what was known for many years as the Murray Tavern, at Ot- sego, hence the patrons of that insti- tution will have a positive guarantee of good, wholesale meals and neat bed- rooms with comfortable beds. Mrs. Doyle is a born landlady with mother- ly instincts and she will give her “boys” of the commercial fraternity a reali home. She certainly deserves their patronage and if I mistake not will get it. Ever since the Four Flags Hotel, at Niles, was opened to the public last summers, I have had a consuming de- sire to look it over, and it was my good fortune last week to be the guest of Mr. and Mrs. C. L. Holden, who are operating same. The Holdens are well known in Michigan, having open- ed the Rowe Hotel, at Grand Rapids, and conducted same satisfactorily to their patrons for two years. To describe this wonderful Niles Caravansary is something I would not dare to undertake. It simply beg- gars descriptions. It is a community built affair of seventy-eight rooms, all with running water and toilets and a large proportion of them with tub and shower baths. The lobby and all pub- lic rooms are the last moment in at- tractive decorations and furnishings. This also applies to the dining rooms and kitchen equipment. The guest chambers are modernly equipped with the latest features in furnishings and draperies and the beds are unsurpassed by any hotel I have ever visited. A special feature of the Four Flags is the cuisine. It is of such quality that it immediately brought the new hotel into promin- ence and has established it as the so- cial center of the community. The editor of the Tradesman has heretofore made mention of its many attractive features, and there is ittle left for me to add. Here is a dinner served while I was there at $1.25: Grape Fruit, Marasquin Radshes Cucumber Rings Beef Broth, with Spaetlel Consomme in Cup Salmon Steak, Maitre de Hotel Roast Prime Rib Beef, Drip Gravy Sweetbread Patties, a la Perigord Broiled Round Steak, Fresh Mushrooms Scrambled Hggs, Sweet Peppers Fried Spring Chicken, Cream Gravy Cold Ham, Tongue, Beef Pork Parsley or steamed Potatoes Green Peas Creamed Carrots Pineapple and Banana Salad Apple and Custard Pie Chocolate Eclaire Strawberry or Vanilla Ice Cream Beverages Contrary to predictions made by some, the Four Flags is enjoying a good patronage, with a satisfactory room occupancy and wonderfully good dining room patronage and I, for one, am much pleased to know it, for this most excellent couple well deserve it as a reward for their combined efforts. Last Saturday, in company with Out Around, it was my pleasure to again visit the Warm Friend Tavern, at Hol- land, now under the sole management of Mr. and Mrs. Leland, formerly op- erating the hotel of that name at Sau- gatuck. The Tavern, as we all know, was opened last year and is physically the equal of any interior city hotel in Michigan. Of the former conduct of this hotel I have nothing to say, but I con- gratulate the backers of the Tavern in having secured the services of the very people who are bound to make it a financial as well as an artistic success. Traveling men are already praising it to the skies and they have every rea- son for so doing. Partaking of lunch- eon there I was offered this selection: Fresh Vegetable, Jardiniere or Consomme Columbia Soup Sweet Relish Fish Flakes, with Green Peppers, au gratin Celery MICHIGAN TRADESMAN Stewed Sirloin Tips with Vegetables Smoked Pork Butt, with Red Cabbage Roast Shoulder of Lamb, with Jelly Boiled and Mashed Potatoes Baked Hubbard Squash Pumpkin Pie Corn Starch Pudding Chocolate Sauce Ice Cream In addition to the table d’hote, the Tavern supplies a la carte seryice of superior quality, included in which is a most wonderful offering of sea foods and fish of every description. I know of no other Michigan hotel which equals it. For the luncheon referred to, the charge was 75 cents; satisfactory in both quality and quantity. I want to commend them specially on the at- tractive assortment of French pastry, which is a daily offering to their pa- trons. Snce the advent of the Lelands, only about a month ago, various improve- ments in equipment have been made, adding much to the facilities for giv- ing service, which is surely beyond criticism. Fle was a large man, wrapped in a large coat. He wore a large hat and carried a large bag. Slouching over ine register, he signed himself as com- ing from a State that has given more cclenels to the Nation than West Point. Scarcely had the bell boy—uttering imprecations at bags of such huge di- n:cusions—returned to the lobby, when there was a peremptory summons from the larges man’s room. The uniform- ed attendant found the guest standing in the center of his chamber. He pointed a scornful finger at one cor- ner of the room and enquired, “What's that?” “A cuspidore, sir.” he replied. “Humph!” growled the large one, “Thought it was a finger bowl Son, you go get me a regular cuspidore.” The large one beamed when pres- ently the boy returned. He bere no cainty bit of painted china, but a mighty brass vessel that would glad- den the heart of the most exacting masticator of any solanaceous plant of the nicotine family. The large one eased his “galluses” aud relaxed. He had found comfort at last. And when he left, a day or two later, the mighty brass vessel was encompassed in the folds of his large traveling bag. The vast majority of guests, how- ever, are honest. Every hotel pro- prietor in the world proves that by the way he accepts his guests. You can come to his institution with a battered bag containing a couple of old tele- phone directors and as many _ brick dats and live a week. And the matter of money will not be mentioned or- cirarily within that period of time. The public’s attention has been called to the tremendous building wkich is going up four miles North of Jackson—the largest hotel of its type *n the world, with 5,180 rooms. Con- struction on this hotel has proceeded for more than two years and it is ex- pected to continue for six years more. It will be known as the new Jackson prison One of our State papers, in cemmenting on the building of this institution and its magnitude, says: “One way to save building more prisons like the great structure at Jackson is to catch and punish more ciiminals.” And yet here we are with more judges, increased jury service, court rooms. bailiffs and every adjunct to exercise the legal functions, and yet the demand for increased capacity in our prisons. Now the trouble is not so much an increase of criminals, but rather an increase of technicalities by which Aas unwillingly enter the criminal ists. Senator Reed, of Missouri, explains it in this way: “We have written upon the statute books of this country over 600,000 laws, and the Federal Government November 10, 1926 Hotel Whitcomb ST. JOSEPH, MICHIGAN Announcing Reduction in Rates Rooms with Lavatory $1.25 and $1.50 per day; Rooms with Lavatory and Private Toilet $1.50 and $1.75 per day; Rooms with Private Bath $2.00, $2. and $3.00 per day. All rooms Steam Heated. Cafe in connection, best of food at moderate prices. J. T. TOWNSEND, Manager atthe jit CUR RRES aoecrd 2a Sasa ea Warm Friend Tavern Holland, Mich. Under the new management of Mr. and Mrs. E. L. Leland offers a warm welcome to all travelers. All room rates reduced liberally. We set a wonderful table in the Dutch Grill. Try our hospitality and comfort. E. L. LELAND, Mer. It is the Tuller Facing Grand Circus Park, the heart of Detroit. 800 leasant rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan — HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof, Sixty Rooms, All Modern Conveniences. RATES from $1.50, Excellent Coffee Shop. “Ask the Boys who Stop Here.” HOTEL RICKMAN KALAMAZOO, MICH. One Block from Union Station Rates, $1.50 per day up. JOHN EHRMAN, Manager HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. Ask about our way. Barlow Bros., Grand Rapids, Mich. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. Henry Smith Floral Co., Inc. 5&2 Monroe Ave. GRAND RAPIDS, MICHIGAN PHONES: Citizens 65173, Bell Main 173 CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Hotel Roosevelt Lansing’s Fireproof Hotel 250 Rooms—$1.50 up. Cafeteria in Connection Moderate Prices One-half Block North of State Capitol CHAS. T. QUINN, Mgr. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel NILES, MICH. 80 Rooms—50 Baths 30 Rooms with Private Toilets Cc. L. HOLDEN, Mgr. November 10, 1926 alone has in excess of 15,000. We have established bureaus to regulate ma- territy, foods and drinks, and we have forbidden so many things that it is probable that not a single human be- ing in the United Staves over ten years oid has not violated some statute law. “We regulate our neighbors, spy on them, and then proceed to do the same things which seem to be so reprehens- ible in them—or even worse.” That’s why we have a shortage of prisons. Frank S. Verbeck. _——-o2-2 Gabby Gieanings From Grand Rapids —U. C. T. Notes. Grand Rapids, Nov. 9—At the regu- lar meeting of Grand Rapids Council Saturday evening. we were strength- ened by the addition of six high-grade “Angels of Commerce’ who seemed to thoroughly enjoy the initiation and were deeply impressed by the salutary iessons of U. C. T.’ism and the splen- did spirit of comradship that is dem- onstrated daily by the men who wear the crescent emblem. The new members by initiation are as follows: Charles H. Ghysels, living at 804 Scribner avenue, Grand Rapids, and selling California fruits for the Sun- land Sales Association, Detroit. Carlos R. Jacobs, living at 804 Scrib- ner avenue, Grand Rapids. and selling shredded wheat for the Shredded Wheat Co., Niagara -Falls, N. Y. Edwin W. Klein, living at the Mor- ton Hotel, selling stoves for the Quick Meal Stove Co., St. Louis, Mo. John P. Byrne, living at Rural Route No. 5, Lowell, and selling can- ned foods for the W. R. Roach Co. Ferry D. Smith, living at 2140 Mad- ison avenue, and selling Valentine cigars for A. S. Valentine & Sons, of Womelsdorf, Pa. We received by transfer from In- dependence Council the membership of Albert R. Luther, living at 1943 Francis avenue, selling paints and var- nishes for Patterson-Sargent Co., of Kansas City, Mo. In the ladies card games, held on the mezzanine floor, from 8 until 16 p. m., the first prize in five hundred was won by Mrs. Leon Tryon and the second by Mrs. L. L. Lozier. The value of the social feature of the Council meetings is being realized more at each meeting. We are very happy to report that the condition of Brother G B. Mc- Connel, 1342 Sigsbee street, who whas been confined to his bed for more than seventy days, is sufficiently im- proved that he is now permitted to see visiting U. C. T. brothers and friends. Martin VerMaire attended Council meeting after witnessing the fast foot- ball game at Ann Arbor, in which his favorite team won over their oppon- ents 37 to 0. : Mrs. James Murrav and Mrs. Frank Osgood, wives of two of our promin- ent members, returned to their homes last week from a visit of several days in Chicago and Milwaukee. The Salesmen’s Club of Grand Rap- ids, which meets at the Pantlind Hotel at 12:45 Saturdays for lunch and a program, was in charge of the ladies of the Club last Saturday, and a de- lightful meeting was held. Mrs. Cora Storrs Clark, interior decorator, gave a very intersting talk on her remin- scences of Europe and parts of the United States. Mrs. Frances Morton Cromb ed the community singing in a manner that aroused much enthusiasm and some music. She closed the program by singing two beautiful selections in her own inimitable manner, which were enthusiastically received. Mrs. Emily Loomis accompanied her at the piano. Miss Mary J. Field was_ chairman of the committee in charge of this meeting and the members who failed to attend missed a rare treat. The Scribe. MICHIGAN TRADESMAN Bears Now Invade Boyne City. Boyne City, Nov. 9—Boyne City is in the wilds. Bears roam the forests and investigate the food supplies of our hard workine farmers. That is what the Citizen says and when you see it in the Citizen either it is gospel truth or Clarke has had a nightmare. Next thing we know, some of the Hollywood gang will hear of our wild canyon and wilder beasts and we will be overrun with wild west thrillers. Don't know whether we will dare to go up the hill on M 13 any more. They caught a 300 pound bear out there just the night before election. Don’t know which candidate he was working for, but they caught him dip- ping into honey. Another advertise- ment for Boyne River Valley products. He came the night before and helped himself. It was so good that he came back for more. Thereby he got him- self into trouble. They were laying for him. Like many another dabbler in illicit sweets. he was not wise enough to let well enough alone. You can come up here next summer and we will show vou the place where he was. But then when the summer comes anything that’s bare won’t be a vision though some of them are a sight. We notice that our Onaway friend has been down in God’s country, and he enjoyed the experience. He. did not overdraw his picture. No one can. Thumb Lake or more modernly, Lake Louise. is one of the beauty spots of the North. The whole wavy from Indian River to Gaylord up the Pid- seon River is a dream of loveliness. To get his money’s worth he should have crossed Hudson to Boyne Falls, and up the hill to Elmira, following the two branches of the Boyne River. or better still to Boyne City ard South by Deer Lake, over the divide into the valley of the Jordan and up to Alba, skirting the edge of the “top of Michigan,” where the land drops off a thousand feet in less than twentv miles, making Eastern Charlevoix county the most rugged and _ pictur- esaue of all Southern Michigan and. incidentally, gives the driver some very interesting lessons in driving. Inter- esting, that is, to the other fellow, but it is worth it, any time of year. We have been driving these trails for al- most two decades and there is a new beauty every time. Charles T. McCutcheon. —_++>__ A Short Story. A. L. Trester, secretary of the In- diana high school athletic association, says that he was calling upon a farmer one Sunday afternoon and_ hearing sounds of rather violent argument coming from the vicinity of the barn asked this host what it was all about. “Just my five boys out there trad- ing pocket knives among themselves,” said the farmer. “They do it every Sunday afternoon and all of them seem to make a good deal of money att” peice ae ene ; Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather -Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO, Grand Rapids. — SAGINAW BRICK Co., Saginaw. JACKSON-LANSING BRICK O., Rives Junction. A merchant was recently speaking of two of his salesmen. “Jackson,” he said, “is going to be a winner because he sees so many reasons why he can, but Carlson will fail because he sees so many reasons whoy he can’t. 25 ASK FOR A variety for every taste The Center of Social and Business Activities THE PANTLIND HOTEL Everything that a Modern Hotel should be. Rooms $2.00 and up. With Bath $2.50 and up. MORTON HOTEL GRAND RAPIDS’ 400 Rooms—400 Baths NEWEST HOTEL Rates $1.50, $2, $2.50 and up per day GRAND Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING 180 Fireproof Rooms $s to $5.00 RAPIDS Rooms with bath, single Rooms with bath, double None Higher. HOTEL CHIPPEWA HENRY M. NELSON, Manager all Modern Conveniences—Elevator, Etc. New Hotel with 150 Outside Rooms Hot and Cold $1.50 and up - ~ Running Water and Telephone in every Room 60 Rooms with Bath $2.50 and $3.00 European Plan MANISTEE, MICH. ining Room Service In KALAMAZOO, MICHIGAN NEW BURDICK The Only All New Hotel in the City. Representing a $1,000,000 Investment Bath—European $1.50 and up per Day GRILL—Cafeteria, Quick Service, Popular Prices Devoted to Especially Equipped Sample Rooms WALYER J. HODGES 250 Rooms—150 Rooms with Private RESTAURANT AND Entire Seventh loor In the Very Heart . Pres. is the famous Fireproof of the City Construction and Gen. Mgr. One Biscuit is a Meal To Our Distributors: You know SHEDDED WHEAT has been on the market for thirty-five years. You know that no other cereal can be compared with it for nutritive value, and no process can be compared with the shred- ding and baking process for making the whole wheat grain digestible. But here is another thing to remember about SHREDDED WHEAT-—you can eat as many Biscuits as you like for a meal—some people eat as many as six—but ONE Biscuit with milk is a com- piete, nourishing, satisfying meal—twelve good meals in every carton. The Shredded Wheat Co. Niagara Falls, N. Y. DRUGS Michigan Board of Pharmacy. President—Claude C. Jones. Vice-President—James E. Way. Director—H. H. Hoffman, Lansing. Coming Examinations—Grand Rapids, Nov. 16, 17 and 18; Detroit, Jan 18, 19 and 20. Counter Prescribing and the Sale of Proprietary Medicines. The question of whether the sale of a proprietary medicine by a retail druggist constitutes a violation of the medical practice act has been raised by the health commissioner of Mil- waukee. He recently prosecuted a leading druggist of that city on the charge of having sold a rheumatic remedy prepared by himself to a cus- tomer claiming to be a rheumatic suf- ferer. The technical charge was that of diagnosing and dispensing medicine contrary to law. The court, however, after hearing the evidence submitted, dismissed the case. We abstract the following from the decision handed down: “In the instant case the defendant Mack did not ‘treat the sick’ as de- fined by the medical practice act, but on the contrary testimony tends to show he was called to complaining witness’ home by this witness himself, testified that he told Mr. Mack he was bothered with rheumatism. There- upon Mr. Mack, without diagnosing or prescribing after diagnosis, a remedy for the disease, sold to the complain- ing witness proprietary medicines which were in sealed packages; which were labeled to comply with the Fed- eral pure food and drug law; the con- tainers labeled with directions for using and carrying on the outside of them the name and location of the manufacturer, which, in this instance, happened to be Mr. Mack himself. “This conduct on the part of the defendant Mack, in my upinion, was an absolute compliance with the state pharmaceutical law and in no way did he violate either the letter or the spirit of the medical practice act. “To find the defendant Mack guilty of a violation of the medical practices act under these circumstances would be to brand every neighborhood drug- gist in the State of Wisconsin, who sells to a customer a proprietary rem- edy for some common ailment, a violator of this same medical practice act. If this were the purpose of the legislature in passing the medical practice act, the act itself would, in- deed, be of doubtful constitutionality. “T therefore, find the defendant not guilty of the offense charged and or- der his immediate discharge.” ‘Counter prescribing and supplyin simple household remedies are some- times so close together that they seem to overlap and so make it nearly or quite impossible to say just where the border line between them lies. Of course no druggist should engage in the former, yet we are confident in spite of all we can say and do to discourage it, there will always be some who will allow their natural kindness of heart, their desire not to give offense, to induce them to go further in the direction of attempting to allay the ills of their customers than a strict compliance with the code of pharmaceutical ethics would allow. As an instance of this is the experi- ence of a New York druggist who was asked by a customer to remove a splinter from a finger. He complied with the request but later on was sued for heavy damages. The claim was made that the unskillful manipulation MICHIGAN TRADESMAN of the druggist had infected the finger with subsequent loss of that member. The pharmacists’ business is to dis- pense, not to prescribe medicine. The physician has learned to diagnose, the pharmacist has not and the average pharmacist would not be able to dif- ferentiate between diphtheria and piles, if those two unpleasantnesses did not vote in different precincts. We believe the general consensus of opinion among pharmacists is that if a man states he has a trifling ailment and seems to be in doubt as to which of several remedies he will try, there is no harm or breach of ethics in help- ing him come to his own decision and seling him what he wants. If drug- gists think there is money or business in counter prescribing, they should obtain an M. D. diploma and go to it. —>---2 Use of Codeine Questioned. Dr. Carleton Simon, former head cf the Narcotic Bureau of the New York Police Department, recently conducted a survey of the narcotic situation in the State of Louisiana for the board of health of that state. In discussing the responsibility of the medical profes- sion in narcotic addiction, Dr. Simon is of the opinion there is appreciable danger that the prescribing of codeine may lead to the desire and use by the patient of stronger opium derivatives. He says: The extremely large quantity of codeine consumed, has no connection with addiction. The reason for 1ts increased use is largely due to its sub- stitution for heroin, which narcotic, prior to its prohibited manufacture by law, was used extensively in cough mixtures. The curtailment of the use of a narcotic which does not directly create addiction is not, among medical men, considered a State or Goverment problem. This is apparently an academic question which the physi- cians as a class must themselves de- termine. The connection between codeine and drug addiction has never been demonstrated, although its use produces a familiarity with the action of narcotics that may lead to the de- sire and use of stronger opium deriva- tives. For that reason, the physician who prescribes codeine freely, or in condi- tions where other remedies can be as efficiently substituted, creates a danger of addiction and also stimulates the importation of opium into this coun- try. He furthermore encourages di- rectly, the growth of the opium poppy plant, which our Government and all civilized nations are trying to reduce and control. The increased use of codeine be- comes a question therefore, that the physicians within their own ranks and consciences must solve. —_222____ Discretion. The pharmacist who adds to an ad- vertisement announcing a special sale c: flash lights, candy, books or other articles belonging equally well in many stores, the slogan “try the drug store first” may show a commendable spirit of loyalty but would never win a prize for business discretion. November 10, 1926 Is this great force bringing you, too, a steady increase in coffee business? indication of the results. The big in- creases are being won simply by taking advantage of the largest and fastest selling high grade coffee in the United States—the only brand supported for years by big scale national advertising as well as intensive local campaigns. During the last twelve months thou- sands of merchants throughout. the country have increased their total cof- fee sales 40-50-60%, and more. They are grocers who have taken advantage of one of the most powerful selling forces in America for building retail coffee business. These merchants knew that many women were coming into their stores who bought their coffee elsewhere. They realized that these women were the most logical prospects for new coffee business. They determined to go after this extra coffee business by getting behind, and pushing, the one coffee in America that could give them the most powerful assistance in winning and holding new customers—Maxwell House. The two letters from merchants print- ed on this page, just a few of the hun- dreds that we have received, give an You, too, can profit You know that new coffee customers will mean a lot to your store. Go after them now! Put Maxwell House in your windows—we will supply attractive dis- play material free! Pyramid the blue cans on your counter. Give them a prominent place on your coffee shelf. Get behind it! The new business that it will bring will mean greater volume and more profit for you. Cheek-Neal Coffee Company, Nash- ville, Houston, Jacksonville, Richmond, New York, Los Angeles. Built his coffee business “One of my very reat desires has always beer to increase my _ coffee sales. When I first stocked Maxwell House I thought that it offered me this opportunity. I was right. In the second six months in which I handled this blend, I sold over a_ thousand pounds. And it has greatly built up my entire coffee business. I am now selling coffee to many women who never bought this item from me before.” R. E. Coombs, Chicago, Illinois. Wins new, rugular customers “Many of my now reg- ular customers came in- to my store for the first time for a can of Max- well House Coffee. I don’t know of any arti- cle in my entire stock I can sell with greater confidence.”’ Harry B. Huhn, Washington, D. C. “Good to the last drop”’ Maxwe ut House Corre Topay —Avenizas largelt selling high grade coffes WHY MANY WILLS ARE NOT MADE “All men, think all men mortal but themselves.” Young. [RAND RAPins [RUST [UMPANY GRAND RAPIDS, MICHIGAN November 10, 1926 MICHIGAN TRADESMAN 27 HOLIDAY GOODS We are showing this year a wonderful line and you had better hurry along for it is now on display at Grand Rapids in our own building 38-44 Oakes St. We still have a most excellent supply of: FERFUMES, TOILET WATERS, SAFETY RAZORS, VA- CUUM BOTTLES, HARMONICAS, TOILET SETS, WHITE AND FANCY IVORY SETS, ATOMIZERS, INGERSOLL WATCHES, BIG BEN CLOCKS, BOX PAPERS, BOOKS, KODAKS, YALE FLASHLIGHTS, PARKER FOUNTAIN FENS, FOKER SETS, PIPES, CARDS IN CASES, LEATHER GOODS, MUSIC ROLLS, INCENSE BURNERS, CANDLE STICKS, MEMORY BOOKS, SMOKERS ARTICLES, BOOK ENDS, WAX SETS, TOY BOOKS, BIBLES, RATTLES, GAMES, TISSUE PAPER, XMAS CARDS, TAGS, SEALS, PAPER NAPKINS, DECORATED XMAS CREPE PAPER, CANDLES, ETC., ETC. We would be much pleased if you would inspect our line at once while complete. > Hazeltine & Perkins Drug Company Wholesale Only Manistee MICHIGAN Grand Rapids SIDNEY ELEVATORS Phone 61366 Will reduce handling expense and speed up work-——will make money for JOHN L. LYNCH SALES co. you. Easily installed. Plans and in- SPECIAL SALE EXPERTS ucts sent with each elevator. ce rite stating requirements, giving Expert Advertising kind of machine and size of plat- Expert Mrechandising form wanted, as well as height. We 209-210-211 Murray Bldg. will quote a money saving price. GRAND RAPIDS, Sidney Elevator Mnfg. Co., Sidney, Ohio MICHIGAN A Guaranteed Income 6% INSURED BONDS Every one knows how im- portant it is to carry life insurance and property in- It is just as im- Profitable customers— always looking for the best Customers who prefer to buy nationally known mer- chandise form an impor- tant and influential group. They are profitable cus- tomers, always looking for the best. To stock national leaders—such as Carnation portant to Milk, the world’s largest- ments against loss and this selling brand of evaporated is now possible with our milk — is to cultivate the 6% Insured Bonds. trade of these customers in the sure, direct way. Carnation Milk Products Company 1133 Carnation Bldg., Oconomowoc, Wis. ation Milk surance. insure invest- These bonds are secured by first mortgages on homes. Both principal and interest are guaranteed by the United States Fidelity & Guaranty Co., which has assets of $48,000,000. They are an ideal invest- ment. Ask us for further information. 4 OF; Ca Contented ¢ Cows” INDUSTRIAL co COMPANY eS ST —_— ASSOCIATED WITE = aaa INDUSTRIAL BANK GRAND MICH- RAPIDS IGAN WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.) 3 %¢ Boric (Xtal) a Carbolie 1. Clate: 30 g Muriatic -.--... 8% Nitvie 2.0 9 @ Oxaiie 2.000. 5 @ Sulphuric ___... 3%@ fe .. 40 @ Ammonia Water, 26 deg... 06 @ Water, 18 deg... 05%@ Water, 14 deg... 044%@ Carbonate --.... 20 @ Chloride (Gran.) 09 @ Balsams Copaiba -.... --—. 85@1 Fir (Canada) -. 2 75@3 Fir (Oregon) .. sa Peru _._..._.. 8 COGS Tone 00@2 Barks Cassia (ordinary). 25@ Cassia (Saigon)-_. 50@ Sassafras (pw. 60c) @ Soap Cut (powd.) Me Berries Cubeb -... @1 Mish oo @ Juniper oo. 12@ Prickly Ash -... @1 Extracts Licorice ._........ 60@ Licorice, powd, _.. 50@ Flowers Ce @ Chamomile (Ged.) @ Chamomile Rom... @ Gums Acacia, Ist _.. 60@ Acacia, 2nd _...- 45@ Acacia, Sorts -._ 20@ Acacia, Powdered 356@ Aloes (Barb Pow 25@ Aloes (Cape Pow) 25@ Aloes (Soc. Pow.) 65@ Asafoetida -.._-. 50@ Pow oo 75@1 Cae aus wee 1 05@1 Guaise @ Guaiac, pow’d _. @ Ming. 2002 @1 Kino, powdered_. @1 Myrrh 2. @ Myrrh, powdered @ Opium, powd. 19 65@19 20 16 11 26 20 00 26 25 Opium, gran. 19 — 92 Shellac 2-2. 65@ 80 Shellac Bleached 70@ 7 Tragacanth, pow. @17 Tragacanth _.. 1 75@ 3 is Turpentine —_..._ @ 20 —— Arsenic —___ Blue Vitriol, bbl. not Blue Vitriol, less = Bordea. Mix Dry 13@ 22 Hellebore, White powdered __.... 18@ 30 Insect Powder .. 365 45 Lead Arsenate Po. 18@ 41 Lime and Suiphur Bry. oo 3 23 Paris Green ______ 20 37 Leaves Buchu 85@1 00 Buchu, powdered @1 0 Sage, Bulk ...... 25@ 30 Sage, % loose -_ @ 40 Sage, powdered... @ 3% Senna, Alex. .._. H+ 16 Senna, Tinn. -.. 30 36 Senna, Tinn. pow. 28@ 35 Uva Ural 20@ 265 Olle — Bitter, So 7 60Q@7 15 Almonds, Bitter, artificial _....._ 3 00@3 25 Almonds, Sweet, ide 1 50@1 80 Almonds, § Sweet, imitation pages ; 00@1 25 Amber, crude __ 1 25@1 50 Amber, rectified i 60@1 75 ANS Go 1 40@1 60 Bergamont mane 50@11 75 Cajeput -..--... 1 50@1 75 Cassia, 2 4 00@4 25 Castor: 2... 1 40@1 65 Cedar Leaf .__. 1 175 : 00 Citronella __.... 1 35@1 60 Cloves... -— 3 00@3 25 Cocoanut -.-..- 25@ 35 Cod Liver -..... 1 > - 865 Croton ......... 2 00@2 26 Cotton Seed ____ 1 25@1 45 Cubebs -. - 6 50@6 75 Higeron --..-... 9 00@9 26 Eucalyptus -... 1 25@1 50 Hemlock, pure... 1 75@2 00 Juniper Berries. 4 50@4 75 Juniper Wood . 1 50@1 75 Lard, extra -... 1 55@1 65 Lard, No. 1 -... 1 25@1 40 Lavendar Flow__ 7 50@7 75 Lavendar Gar’n 85@1 20 Pemon 2 4 25@4 50 Linseed, raw, bbl. @ 90 Linseed, boiled, bbl. @ 93 Linseed, bld. less 97@1 10 Linseed, rw, less 1 00@1 13 Mustard, artifil. oz. @ 35 Neatsfoot ---... 1 35@1 60 Olive, pure --.. 3 75@4 66 Olive, Malaga, yellow ~.-. -- 2 75@3 00 Olive, Malaga, green 2 75@3 00 Orange, Sweet -. 5 00@5 25 Origanum, pure. @2 60 Origanum, com’l 1 00@1 20 Pennyroyal -... 3 25@3 50 Peppermint _. 12 50@12 75 se, pure -. 13 50@14 00 Rosemary Flows 1 25@1 50 Sandalwood, HE. I. --,-.---. 16 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 Spearmint -_-__ 9 00@9 25 Sperm ......... 1 50@1 75 Saney oo. 9 00@9 25 Tar USP .. 6@ 15 Turpentine, bbl, @1 00 Turpentine, less 1 07@1 20 Wintergreen, leaf ~.----.... 6 00@6 25 Wintergreen, sweet ite 20 3 00@3 25 Wintergreen, art 75@1 00 Worm seed ___. 8 00@8 25 Wormwood --__ 9 00@9 25 Potassium Bicarbonate -.-. 35@ 40 Bichromate —--.. 15@ 26 Bromide ........ 9@ 85 Bromide —....._. 54@ 71 Chlorate, gran'd. 23@ 30 Chiorate, powd. OF Xtal 16@ 25 @yanidea ..-.. 30@ 90 Jedide: 4 66@4 86 Permanganate -. 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red ._ @ 70 Mulpuate ....... 35@ 40 Roots Alkanet —.. 30@ 35 Blood, powdered. 35@ 40 Cala 35@ 75 Elecampane, pwd 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered -- _. 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered -.. .. 45@ 560 Goldenseal, pow. @8 50 Ipecac, powd. —__ @7 00 Eicorice .__. 35@ 40 Licorice, powd... 20@ 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powdered @1 Rosinwood, powd. @ 40 Sarsaparilla, Hond. erogia 90 Garasnariia Mexican, Glycerine ~._.-... 32g 52 Saquille 35 40 Squills, powdered 60@ 70 Tumeric, powd... 20@ 25 Valerian, powd.__ @1 00 Seeds Anise... @ 3 Anise, powdered. 35@ 40 Bird, le 2... 13@ 17 Canary 10@ 16 Caraway, Po. .30 25@ 30 Cardamon -..-__ 3 75@4 00 Coriander pow. .30 25 Dill 20 40 ea 15 Flax, ground --_. 16 Foenugreek pow... 15@ 25 RIOR oe 8@ 165 Lobelia, owd. —__ @1 30 Mustard, yellow. 17@ 26 Mustard, black _. 20@ 26 Poppy ......__... 16@ = Quince 1 25@1 60 Rane oo 50D 20 Sabadilla —.....__ 60 Sunflower ---... une 15 Worm, American 30@ 40 Worm, Levant... 4 60@4 76 Tinctures Aconitée .._........ @1 &0 MROGE. @1 46 ApGiCe 28 @1 if Asafoetida 0. @2 40 Belladonna -...... @1 36 Benign 2. @2 10 Benzoin Comp’d_ @2 65 Buche 2 @2 55 Cantharadiea —.. @2. 85 Capsicum ..-... @2 20 Catechu ........ @1 7 Cinehong -.2..-+< @3 10 Coeichicum — .... @i1 80 Cubeha .. @s 0 Digitalia —..... @1 80 Gentian @i 35 Ginger, D. S. — @1 30 Gugige —...... @2 20 Guaiac, ‘Ammon. @2 00 1OGIBG@! 2 @ % Iodine, Coloreless @1 50 Tron, Clo. oo ons @1 35 Bite. ie @1 40 Merch oo @2 60 Nux Vomica -... @1 55 Opin 2. one @3 50 Opium, Camp. @ % Opium, Deodorsz’d d @3 50 Bhvubard ......... @1 70 Paints Lead, red dry ~. 154%@15% Lead, white dry 154@15% Lead, white oil. ee a Ochre, yellow bbi. @ 2% Ochre, yeliow less 3@ : Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty be Ss Whiting, bbl. _.. @ 4 Whiting %w@ 10 L. H. P. Prep... 3 3@3 25 Rogers Prep. -. 3 05q@3 25 Miscellaneous Acetanalid -.-... 47@ 56 Ae v3s@ 12 Alum. powd. and ground 2... 09@ 1b Bismuth, Subni- teate 2. 3 87@4 07 Borax xtal or powdered _... 07@ 13 Cantharades, po. 1 50@2 00 Calomiel oo. 2 22@2 43 Capsicum, powd s3o@ 40 Carmine ...._. 7 GU@7 bu Cassia Buds _.-. 35@ 40 Cave 4... b0@ 65 Chalk Prepared__ lag 16 Cholorotorm --.. 51@ 60 Chioral Hydrate 1 35@1 8 Cocaine -.-.-. 12 10@12 30 Cocoa Butter __ 65@ 15 Corks, list, less. 40-10% Copperas --..... 2 10 Copperas, kowd. 4@ 10 Corrosive Sublm 1 80@2 00 Cream ‘Tartar __ 81@ 68 Cuttle bone ... = 60 Dexttrine 2... 6@ ls Dover's Powder 3 50@4 00 Kmery, Ail Nos. 10@ 15 Emery, Powdered @ 15 kipsom Salts, bbis. @ ispsom Salts, less 6%&@ lv dorgot, powdered _. @2 0@ Flake, White -.-. 15@ 20 Formaldehyde, lb. 15@ 30 Gelating: oo a. 80@ ve Giassware, less 65%. Glassware, full case 60%. Glauber Salts, bbl. o*% Glauber Salta less 04@ Glue, Brown __.. 21@ 20 Glue, Brown Grd 15@ 20 Glue, white -... 274%@ 35 white grd. 23@ 2% Glue, Glycerine ... 36@ 56 ogee 70 85 ane 6 45@6 90 fedoform ....... 7 30@7 60 lead Acetate _. 20@ 30 GCG @1 00 Mace, powdered — @i 60 Menthol oo 7 50@8 00 Morphine __.. 11 18@11 93 Nux Vomica ~.-. 30 Nux Vomica, pow. 17@ 25 Pepper black, pow. 40@ 650 Pepper, White, pw. 50@ 65 Pitch, Burgudry 20@ 25 Quassia es eta rad lé Quinine, 5 oz. cans 59 Rochelle Salts -.. 30 36 Saccharine -.... 80 Salt Peter 11@ 22 Seldlitas Mixture 30@ 40 Soap, green —_..__ 15@ 36 Soap mott cast. 22%@ 26 Soap, white castile case ee as @13 50 Soap, white castile less, per bar -... @l 45 Soda Ash _. 10 Soda Bicarbonate oe 10 Soda, Sal __--.. 02% 0% Spirits Camphor. “< 35 Sulphur, roll --.. 34%@ 10 Sulphur. Subl. .. 4%@ 10 Tamarinds __..... 30@ 26 Tartar Emetic .. 70@ 76 Turpentine, Ven... 50@ 75 Vanilla Ex. pure 1 76@3 25 Vanilla Ex. pure 3 50@8 6 Zine Sulphate _... 066@ 11 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable tc change at any time, and country merchants will have their orders filled at market ovrices at date of purchase. ADVANCED DECLINED Pork Veal Lard ee = ieee = AMMONIA Instant Postum, ss : =. oe 3% oz. Poe - 7 Instant Postum No. Beef, 5 oz., ua. sli. 2 6 = ' ti : = 9 : = Postum Cereal, No. 0 225 Beef, No. 1. B’nut, all. 4 60 Arctic, 32 oz., 1 dz. cs. 3 25 Postum Cereal, No.1 270 Beefsteak & Onions, s 3 46 Quaker 36, 12 oz case 3 85 Fost Toasties, 36s _. 3 45 Chili Con Ca., ls 1 35@1 4 ee Post Toasties, 24s _. 345 Deviled Ham, Ks -._ 3 3 - Post’s Bran, 24s -.__.270 Deviled Ham, %s _. 3 60 ee a _ aT, eT ite ; he 10 Ib. pails, per dos. 8& 5@ 15 Ib. pails, per doz. 11 95 265 Ib. pails, per doz. 19 58 BAKING POWDERS Arctic, 7 oz. tumbler 1 36 Queen Flake, 16 oz., dz 2 26 10c, doz. Royal, oz., Royal, 16 oz.. doz. K. C. Brand Per case size, 4 doz. ...... 3 7@ size, 4 doz. __._.. 6 60 size, 4 doz. size, 4 doz. size, 2 doz. size, 1 doz. .._._. 8 85 10 Ib. size, % doz. ____ 6 78 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. Mints, mime Fruit Drops __...___ as 20 Caramesis se e Sliced bacon, large Sliced bacon, medium 8 30 Sliced beef, medium _ 2 80 Grape Jelly, large ___ 4 60 Sliced beef, large ____ 4 60 Grape Jelly, medium__ 2 70 Peanut butter, 16 oz. 4 05 Peanut butter, 101% oz. 2 75 Peanut butter, 6% oz. 1 75 Peanut butter, 3% oz. 1 15 Prepared Spaghetti _. 1 40 Baked beans, 16 oz.__ 1 40 BLUING The Original Condensed #2 oz., 4 dz. cs. 3 00 #3 oz., 3 dz. cs. 3 75 BREAKFAST FOODS Kellogg’s Brands, Corn Flakes, No. 136 3 45 Corn Flkaes, No. 124 3 45 Corn Flakes, No. 102 2 00 Fep, No. 221 2 70 Pep, No. 202 2. =. 1 75 Krumbles, No. 424 ___ 2 70 Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Post’s Brands. Grape-Nuts, 24s _____ 3 80 Grape-Nuts, 100s ____ 2 75 Instant Postum, No, 8 5 40 Acar mesn eames Her ae BROOMS Jewell, doz. -......... 5 Standard Parlor, 23 lb. 8 25 ancy Parlor, 23 lb. .. 9 Ex. Fancy Parlor 25 Ib. 9 a Fey. Parlor 26 Ib. " 00 ‘oy 76 Whisk, No. 3 _...:_.. 2 75 BRUSHES Scrub Solid Back, 8 in. __-._ 1 50 Solid Back, 1 in. _... 1 76 Pointed Ends -__..... 1 25 Stove Rene 1 80 No. 6p 2 2 00 Peerlen 2. 2 60 Shoe NO: 4D 3: 2 25 MO: 20 3 00 BUTTER COLOR Dandelion, -.. CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ______ 12.8 Paraffine, 6s ..-_-_... 14% Paraffine, 12s ~---... 14% Wicking: a Tudor, 68, per box — 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 __ 4 75@65 75 Apple Sauce, No. 10 8 00 Apricots, No. 1 1 75@2 Apricots, No. 2 -.._._. 3 Apricots, No. 32% 3 00@3 75 Apricots, No. 10 _— 8 365 Blackberries, No. 10 10 50 Biueber’s, No. 2 3 00@3 75 Blueberries, No. 10_. 13 50 Cherries, No. 2 -.. 3 75 Cherries, No. 2% _..._ 4 Cherries, No, 10 -.. 14 Loganberries, No. 2 _. 3 Loganberries, No. 10 10 Peaches, No. 1 1 5093 Peaches, No. 1, Sliced 1 Peaches, No. 2 ______ Peaches, No. 2% Mich 3 Peaches, 2% Cal. 3 00@ Peaches, 10, Mich. —. Pineapple, 1 sl. Pineapple, 2 al. —__ P’apple, 2 br. sl. —.. P’apple, 2%, sli. P’apple, 2, cru. __— Pineapple, 10 cru. —_ 2 8 ss ™ 00 © 88 cs 80 80 CO Plums, No. 2 Raspberries, No. 2, blk 2 Raspb’s, Red, No. 10 13 50 Raspb’s. B o. 10 — ae Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 00 CANNED FISH Clam Ch’der, 10% os. Clam Ch., No. 3 __._. Clams, Steamed, No. 1 Clams, Minced, No. 1 Finnan Haddie, 10 os. Clam Bouillon, 7 os.. Chicken Haddie, No, 1 Fish Flakes, small -- Cod Fish Cake, 10 os. Cove Oysters, 5 oz. Lobster, No. \%, Star 1, wet Sard’s, 4% Ol, Ky - Sardines, % Oil, k’less Sardines, 4% Smoked Salmon, Warrens, \%s Salmon, Red Alaska Salmon, Med. Alaska 2 85 Salmon, Pink Alaska 1 90 Sardines, Im. %, ea. 10@28 Sardines. Im., _ o-. 26 Sardines, Cal. __ 1 66@1 80 Tuna, %. Albocore _- 95 Tuna, “4s. Curtis. doz. 2 20 Tuna, %s, Curtis, doz. 3 5¢ Tuna. 1s, Curtis. doz. 7 00 CANNED MEAT. Bacon, Med. Beechnut Bacon, Lge Beechnut Beef. No. 1. Corned __ 3 10 Roef Noa 1 Raaact 2 1a Beef, No. 2%, Qua. sli. 1 60 Cl 1 BO} bt st BO BO 08 08 8O OD Ht «3 a 3 25 3 30 5 40 ST aman Hamburg Steak & Onions, No. 1 ____-- 3 16 Potted Beef, 4 oz. __ 1 10 Potted Meat, 4% Libby 62% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 totted Ham, Gen. % 1 85 Vienna Saus., No. % 1 @® Vienna Sausage, Qua. 986 Veal Loaf, Medium __ 3 66 Baked Beans Campbells, le free 5 __1 15 Quaker, 18 oz. i. 85 Fremont, No. 2 —~---. 1 20 Snider, No. 1 --HwH}#6(88 Snider, No. 2 1 36 Van Camp, small _.._ 86 Van Camp, Med. --.. 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips — 38 76 No. 2%, Lge. Green 4 50 W. Beans, cut 2 1 45@1 76 W. Beans, 10 __.___ @7 50 Green Beans, 2s 1 45@32 = Red Kid. No. 2 --_— 1 26 Beets, No. 3, wh. 1 75@2 46 Beets, No. 2, cut _._._ 1 2@ Beets, No. 3, cut — 1 60 Corn, No. 2, stan. _. 1 26 Corn, Ex. stan. No. 2 1 65 Corn, No. 2, Fan. 1 80@32 86 Corn, No. 10 ~_ 8 00@10 75 Hominy, No. 3 1 00@1 16 Okra, No. 2, whole -. 2 00 Okra, No. 3, cut —_ 1 76 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Mushrooms, Hotels ____ 38 Mushrooms, Choice 8 oz. 48 Mushrooms, Sur Extra 60 Peas, No. 3, E. J. —. 1 68 Peas, No. 2, Sift, anne Peas, No. 2, Ex. Sift. m3. Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 35@1 45 Pumpkin, No. 10 4 00@4 75 Pimentos, %, each 12@14 Pimentoes, %, each __ 27 Sw’t Potatoes, No. 2% 2 26 Saurkraut, No. 3 1 40@1 5€ Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 8@ Spinach, No. 1 --.-_. 1 26 Spinach, No. 2_. 1 60@1 90 Spinach, No. 3__ 2 10@2 50 Spinach, No. 10__ 6 00@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@1 80 Tomatoes, No. 10 — 6 00 CATSUP. B-nut, Small —_____ 1 96 Lily of Valley, 14 oz. __ 2 60 Lily of Valley, pint 1 76 Paramount, 24, 8s _.. 1 45 Paramount, 24, 16s .. 2 46 Paramount, 6, 10s —. 10 00 Sniders, 8 oz. 1 78 Sniders, 16 oz. —_-__ Quaker, 8% oz. -._ Quaker, 10% ox. ___ 1 4 Quaker, 14 oz, ______ 1 90 Quaker, Gallon Glass 12 00 CHILI SAUCE Snider, 16 ozs. -..... 8 3@ Snider, 8 os, -.-...._._ 3 36 Lilly Valley, 8 ox. __ 3 865 Lilly Valley, 14 oz. __ 3 50 OYSTER COCKTAIL. Sniders, 16 oz. -____. 3 50 Sniders, 8 oz. ---.____ 2 60 CHEESE Roquefort __-_________ 52 Kraft, Small tins ____ 1 65 Kraft, American ____ 1 65 Chili, small tins ____ 1 & Pimento, small tins __ 1 65 Roonefort small tins 9 9 Camenhert emall ting 2 2k Wieenncin New _____ 24 Longhorn ___-________ 28 Mich. Flat Full Cream 2 Michigan Daisies ____ 26 New York New 1926 __ 30 3 CHEWING GUM. Adams Black Jack ____ 65 Adams Bloodberry ____ 65 Adams Dentyne -_..__ 65 Adams Calif. Fruit ____ 65 Adams Sen Sen ______ 65 Beeman’s Pepsin ______ 65 Beechnut Wintergreen _ 76 Beechnut Peppermint _ 75 Beechnut Spearmint ___ 70 Doublemint ____..._____ 65 Peppermint, Wrigleys __ 65 Spearmint, Wrigleys __ 65 Juicy Fruit a Wrigley's P-K ______ 65 ZOnO oe gg Tenperry 220 65 COCOA. Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, \ Ib. 2 35 Droste's Dutch, 5 lb. 60 Chocolate Apples ____ 4 50 Pastelles No. 1 _____ 12 60 Pastelles, % Ib. ____ 6 60 Pains De Cafe ______ 3 0 Droste’s Bars, 1 dos. 2 00 Delft Pastelles ____ 2 15 1 Ib. Rose Tin Bon Bons 8 90 7 oz. Rose Tin Bon “cng eee a en STE 00 13 oz. Creme De Cara- Oe 3 30 12 ozs. Rosaces ______10 80 % Ib. Rosaces ______ 7 80 % Ib. Pastelles ______ 3 40 Langues De Chats __ 4 80 CHOCOLATE. Baker, Caracas, %s ___ 37 Baker, Caracas, \%s _.. 35 COCOANUT Dunham's 15 Ib, case, %s and %s 48 15 Ib. case, %s ________ 47 15 Ib. case, %s —__-____ 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, ot 3 Braided, 50 ft. ____.___ Sash Cord 5 3 50@4 00 HUME GROCER CO. ROASTERS MUSKEGOR, MICB COFFE ROASTED 1 Ib Package Melrose Quaker Reno = ROVAl CHD 2s as 42 McLaughlin’s Kept-Fresh Vacuum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., icago. Maxwell House Brand. a 3 tins 49 S40; 4s ee 1 44 Telfer Coffee Co. Brand SORRY 9 oo ee a 42 Coffee Extracts M. Y., per 106 _.._ Frank’s 60 pkgs. __ 4 35 Hummel’s 60 1 Ib. 10% CONDENSED MILK Leader, 4 doz. _ Eagle, 4 doz _._.___ MILK COMPOUND Hebe. Tall. 4 doz __ 4 50 Hehe. Raby. & doz. __ 4 46 Carolene, Tall. 4 doz. 3 80 Carolene. Baby _____ 3 50 EVAPORATED MILK Quaker. Tall. 4 dos. __ ¢ 68 Quaker Rabv. & dow 4 85 Quaker, Gallon, % ds. 4 50 Carnation, Tall, 4 dos. 5 0@ Carnation, Baby, 8 dz. 4 90 Every Day, Tall -_-- Every Day, Baby -_-. Pet, Tall Pet, Baby, 8 oz. Borden's Tall Borden’s Baby Van Camp, Tall -_.__ Van Camp, Baby —.-. 1 1 | | ! ! i Om POR R EN a8SSSsss CIGARS G. J. Johnson’s Brand G. J Johnson Cigar, 10c Tunis Johnson Cigar Co. Van Dam, 1l@c -_-__. 75 00 Little Van Dam, ic 37 56 75 00 Worden Grocer Co. Brands King Edward ________ 37 50 Master Piece, 50 Tin_ 36 v0 Canadian Club __._.. 36 00 Little Tom _.....__.. 37 60 Tom Moore Monarch 75 00 Tom Moore Panatella 75 00 T. Moore Longfellow 95 00 Tom M. Invincible 115 00 Websteretts _....... 37 50 Vebster Cadillac _.._ 75 00 Webster Knickbocker 95 00 Webster Belmont_._110 00 Webster St. Reges__135 00 Tiona: 2 Clint Ford CONFECTIONERY Stick Candy Pails Standard -_.......___ 16 Jumbo Wrapped -____ 19 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten ____..____ 17 Leader © a mie a ie OL French Creams Cameo Grocers Fancy Chocolates 5 Ib. Boxes Bittersweets, Ass’ted 1 70 Choe Marshmallow Dp 1 70 Milk Chocolate A A 1 70 Nibble Sticks .....___ 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolis — 1 80 Magnolia Choc ..__._ 1 16 Gum Drops Pails Bmge 16 Champion Gums Challenge Gums Favorite Superior, Desig oo Boxes -...... 23 Lozenges A. A. Pep. Lozenges A. A. Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts ________ 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops -.-__-____ 19 O. F. Horehound dps. 19 Anise Squares -_..__ Peanut Squares __ Horehound Tablets _-_.. 19 Cough Drops Bxs Putnam's 20 1 35 Smith Bros. —..____ -- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 86 4 oz. pkg., 48s, case 3 40 Specialities Walnut Fudge __.._____ 23 Pineapple Fudge _____. 21 Italian Bon Bons ___._. 17 Banquet Cream Mints. 30 Silver King M.Mallows 1 50 Walnut Sundae, 24, 5c 80 Neapolitan, 24, Be _____ 80 Yankee Jack, 24, 5c ____ 80 Mich. Sugar Ca.. 24, Be 80 Pal O Mine, 24, 5c ____ 80 Say Mister, 24, 5c ______ 80 Malty Milkies, 24, 5c __ 80 COUPON BOOKS 50 Economic grade 2 50 190 Economic grade 4¢ 59 500 Economic grade 20 90 10909 Economic grade 37 60 Where 1.000 books are ordered at a time, spectal- ly printed front cover is furnished without charge CREAM OF TaRPTse 6 Ib. boxes _..s..... 3g 1926 November 10, ORIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 os. pkg. 16 Apricots Evaporated, Choice __ 30 Evaporated, Fancy __ 32 Evaporated, Slabs __ 26 Citron --------_... 48 10 Ib. box Currants Packages, 14 oz. Greek, Bulk, Ib. Dates Dromedary, 368 ______ Peaches Evap. Choice, un. Evap. Ex. ——a- 16 --—--. If i } Fancy, P. P. 30 Peel Lemon, American _..___ 24 Orange, American _______ 24 Raisins, Thompson's aD GR. 10% AEE OES 11% California Prunee 99@100, 25 Ib. boxes . 69@70, 25 lb. boxes fo $1) 50@60, 25 Ib. boxes --@11 40@50, 25 lb. boxes --@12 30@40, 25 lb. boxes --@16 20@30, 25 Ib. boxes -~@22 FARINACEOUS a@oops Med. Hand Picked _ 06% Cal. Limas —_________ 12 Brown, Swedish ______ 02 Red Kidney _______ 12 Farina 24 packages __....____ 2 50 Bulk, per 100 Ibs. ____ 06% Hominy ; Pearl, 100 Ib. sacks .. 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 os. p e, per case 3 #4 Elbow, 20 lb., bulk __ 09 Egg Noodie, 12 Ibs. __ 2 72 Egg Noodles, 6 oss. __ 3 66 Macaroni, 9 os. _.__ 3 60 Spaghetti, 9 os. 2 60 Quaker, 2 dos. _____ 3 00 Peari Barley Chentar< 2g 56 0006 a a Barley Grits -...____ § 00 Peas Scotch, Ib. -._...... @B% Split, Ib. yellow _____ @8 Split green _....__... © Sage East India 19 Tapioca Pearl, 100 lb. sacks .. 09 Minute, 8 oz., 3 dom. 4 @5 Drome Instant __ 8 6@ C4 Dos. Den Vanilla PURE Lemun 135 _. % ounce ___ 1 36 1 80 _.. 1% ounce ___ 1 9 3 20 __. 3% ounce ___ 3 30 300. 3 ounce ___ 3 0 Sw. ounce ... 6 56 UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, dos. 3 ounce, 15 cent, dom 1 3 ounce, 25 cent, dos. 2 4 ounce, 30 cent, dos. 8 Jiffy Punch FLOUR Vv. C. Milling Co. Brands Lily White 9 90 Harvest Queen ______ 9 80 Yes Ma’am Graham, 60g or — 2 4 FRUIT CANS F. O. B. Grand Rapids in. Half pint - 8 40 One pint 2 8 50 One quart _________. 9 66 Half gallon _______ 12 66 Ideal Glass T. Rubbers. - Half pint 2 - 9 8 ne pint ee: -—- 9 8 Ne quart 200 eo. - 11 % Ralf gallon __.... 18 1§ November 10, 1926 GELATINE - Bulk OLIVES eo a Quart gal. ke TR Jars = AD Burk 8 car dozen 9:00. . E Bulk, 2 hs ee Light eb ciwas SMAN int, Jars, es Coe 75 I ia) fins hoes 18 Lak oo dozen = 3 Heavy hogs) =~ W- 8% Wh, 100 Ibs oz. 2 Mad oe Ss. w 9 os. J Jar, pl., oz. 1 35 Butts ede ol a ae 6 ASHING ar, doz. LK ~—a----- 27 50 B POW sor BY ” oz. Jar plain, doz. 3 . shoulders oan 25 Tubs, 1 Mackerel Bon Ami Pd, 3 d one ” 36 oz. oz. Jar, doz._. 4 5 Noek fhe ci es 19 : ubs, 00 Ib. fn Bril Ami Cak z. bx 8 76 TEA 51% oz 1 doz. 6 os, Jar, Stu., doz. 95 Neck b ee 9 60 co cy fat 24 3rillo __ e, 3 dz. 3 ° One re 4 doz ase — eer 9,02. i stuffed, a ; 36 ones ___ - x Pails, 10 lb. pl ah 7 . Giimaiine, 4 4 Selden : = Medi Japan z. free ¥ e-. 3 2 stuff ee ee Fancy 25 Grand ; an um - F Jello-O, 3 ee with 5 ~,3 60 a Jar, cae a PROVISIONS ‘ hes fat 1 75 Grandma, 100, Se ae oanpeey nai mmese: 21@33 a. FO. yagi oregon B Med. sh Go ; se et 3 Pomene 8 You Ta so Gee Fancy, 100 Ib Gold ak a te ye aa be. . oe! iu > Ris GREEN | Short Cut Clear3! 00033 00 SHOE BLAC oie Gees te a. 20 pkg. Sitting s ----~ 2 55 ‘fc Dry 00 2 K i 320 ic, Gunpowder a Per doz., cada 28 nig oe 2 S P Bellies Meats mae eh Gon a La France Lain. 4 da. ca Chates ner ELEY A "a ences 90 A ca ~- 28 00@30 Dri-F mbination, 22 26 Did er Box dz. 3 60 ncy Co Fure, 30 Son ms PRU UTTER 7 « #20 oo dz. 1 35 Ri Dutch Clea 2 76 _———-—-——— trnration, 01, ets — Pure e epi Shinola =e ectainpey 20 hie = Panwa 4 dz : 40 Pekec, mec evion 46 re, 6 : . pails Ib. Srces _. foe @ Rinso, 24s 20 um Bucke: oz.. Asst, doz 1 75 56 1b tubs ____advanc 14% Ss 90 Me No More. 100. 1° 625 Co English B —--~- 66 ye, 18 oz . 110 . tubs vance TOVE . 100. 1° ngou, \ reakfast 8 0 —* or haees __ io i pails oe % i tg Rub No More, 2 RK Conguu, queue - Zag Es \ ----adva ack ° BP si m0 > 20 EF son ce _ ara per doz Bi pails nce % RI! Silk | 2 20 s Clean gz. 4 00 gou, Fan ne ion OLEOMARGARINE 37 (oc. cel Wk Pas a 3% on cy a 42@as RGAR 3 Ib. _.--adva % Enam Paste, d 149 2am! Fit ae @43s Van We INE Cor pails ___ad nee 1 En aline I’a oz. 12 Sapoli ash 1 doz. 3 85 stenbr mpound ti _advance 1 Snamalin ste, do Bos ao 2.3 eo 2.8 Carload ugge Br Compo ierces EZ. e Liquid, es FB oapine on. 2 26 Distribut ands und, tubs _____ 11% OR Cia os dz 135 Snow 100 12 of 3 15 er Be y eee 2 adium, per d 35 boy, 1 oz e ee 24 1 i Car-Mo Brand s 12% Rising so doz. = 1 40 Pindar de ay. 10 oz 4 pe ss R 2S) 6 Searchlight, 144 box-- 8 2s ee 93 polled Has aa Hinks Salt. 280'ib. bbl. 424 Nutmegs, phas.. dos ei cmene olls, per doz. 90 Ohio ed Label, 144 a. a a ee 12. Minced pe oh oe 46 @37 100, r Salt, 280 ib. bbl 4 40 Pep 28, 105-110 ____ @7g —‘Rayo, ster, No. 3, oz. 56 Ohio pool Tip, 144 —. . z | 2 Bacon - dams -.-—- es 70. . Ha Tab — bbl. 4 10 per. Hiack ______ @70 per doz. - doz 2 00 @ eg ota 50 arine a ea 2 Table <8 ae _ are Ground “2 48 power daae: uaker, 5 atches Be i b. Table —_-— spice, J n Bulk B RE . gro. Ir Bon et Table __ 6 00 Clov » Jamaic Bushe asket MIN cane 435 | WAEht - on Barrels oe rump 26 - « Cassia. Zansibar --- @18 wire ' narrow b None a MEAT Medium _____. cena a p, new 27 o 0b Ginger Canton a AG acs handles and, Quake . 4 dos ea a -- 62.2 C nal aie rile el a Ginger, Corkin ~--—-- @? ae sdies ——-——- 3 18 i 3 doz. case __ 1 no 64.2 oe — Mace We @3s0M: ood handle band, ei a Tm heavy ------— 662 Moist in 1 fi cie eG Mace, Penang --_—___. O32 Market’ aes kaka Ge MQLASSE . 22 Weaetce oo ete St in glass - brick 31 hoe —- 1 30 Mather single ee 96 . Seca 4 ae oman tae ae a Pepper, Watts — oplint Proiby a se 95 nol, § oz. ns, doz. 1 5 . q’s Fe -epper. a Sp'int. ave 60 “beetles cans, . : 50 Cooked in fa Paprika —_— o — 60 Shunt. medium ______ 3 ou Parowax, ny iB ° - % _ i: inegar » Spanish thay on mall 7 bt arowax. 20, ie . lg bbis., 35 Ibs. .___- 2 a 7 7 a - 20, 1 9.5 % bbls. Ibs a ‘ Season Ba Cnurn . 9.7 1, bbl. oe oo. Chili Powd mn oo eee oo 1 DDL a apnnnnnnnnnne 0 Celery S er, lic 3 ‘I, 10 gal ch__ 2 46 5 ibs. — a. ---- 1 36 fea seb a0 aaa Seto ss “a8 s., 80 Ibs. Garlic oe 9 No! Egg Cas ce Ponelt ee ee 1 35 No it ft. star ¢€ es. Casings mache. S16) Ga 1s 6 6ON o. 2, Star ee ae = Med. . foe [Bouquet ano. a ae Pin ae Star We oer. 10 re . reef, round per Ib. - Ma oe YS neue @oeerose of oC old Bre Beef, d set ~@57 rioram aoe ; leg Tr 25 No. 10 r Rabbit Shee, middles, set_ 23@36 Savory, 1. ian 6g se i 2a heep, S, set__ ¢ 249 Thyme, oo Mop Sti No. 5, 12 can to case 5 70 a skein vi 0 T wt 9 Trojan ticks 0. 2%, 24 8 to case 5 ~--- @2 65 Sig * Umerte ee 90 = Ecli spring _ Me it ieee: = RICE 2 40 aa & i pse patent spring 2 06 ans ect to cs. - Fanc SOA —- 2 ute 1 pring 2 v0 en Br 8. 56 15 y Blu P eal No. 7 rush h hag 10, 6 aa Rabbit Fancy He 2 oes ---- 06% a Family STARCH 12 oz Co Le —s NS. figtfagtea to ease 4 10 wee aS 2g Big Four W it? box 6 0 kc Corn ie or Ct ee Soe No. 1%, 3 cans to cs. 70 sd oe ee 03% Flake W Wh Na 1008 4 80 eee 40 p Heads 3 30 Au 6 cans to os. ¢ 20 ee Silver Fl slg OATS eon Nain? tee Le Mate foee, os, _. 2s 10 Palls ' unt : emdac, 12 can Quak ake, 12 a we, ie 2 (nee at. Gal No. 10 Dinah B ec, 12 at. s 2 70 uaker, 18 R Fam. 2 25 ma Whi 0 box 6: rey t ib obese. 400 12 at vanized No. 6, » 6 cans to rand PICK - cans 4 60 Quaker, 12 egular i 1 25 Bi Ne sah Na 10s 4 60 Quak » 48-1 - pkgs. 3 60 14 at. Galvanized ---- 2 50 age Riga gpa case 3 00 one ee a ee ™ 70 _Naptha. 100 “— 41 4 «12: at. Gaius a : » 24 case 3 : Barr: um § Ned , 128, M’num 270 Rub-N . 100 b oe lg qt. Fla aa Ne if sane bo Barb a a saad Pg ei fa yun te Wore. box — 400 Argo, 48 Gloss eS ws mee pe es i = Rack. a ), -- assic » 48, --- er blew Gelinane 3 00 a, 400 ee age : v0 peer Ib. oo 3 20 _ = 4 a, po box 4 o ping 12, ‘ _ pkgs. 2 60 Mo Traps - 4 00 = ae 75 ‘ Ut, Baa ie on : ») bp o e o 5 a us ae oe et 80 Gatton” 000" : patton = $28 Fraley, 100 box be i is Silver Goss, beam die Meus Wood, 4 holes 60 oe oo as gallon, 500 _-.-__ 42 00 R : tS 0X a : Slasti AS is 3 ae ouse, , €h 5 pe co , Zo us & these, ) So coes & ec, 64 8 oe . oles. Halt barrels Bc aaa 41 EE 8 25 Hol! KS. Jali Sees io 48 . oe 48-1 pkgs. i as Rat, wood 5 holes _- = Molasses in aowedg 800 Size, 15 — a_i ao wo - a 6s 50 Rat. ‘spring —-------—- 1 0 Dove ans oe rand tag a. + occeeanne Mouse, sprig ------- 10 Dove. 86, 2 Ib. PIP 00 sc roll : r, 1s pape -- 4 90 06 se 0 24, Wh. L. i Cob, 3 ES. $0 packages Pin ae le ee a Dove, 36, of eae = eae in bx: 1 00@1 20 i8 roll packages ---- 2 30 eae te -- © 3% RN SYRUP. Large G ~~ . pone 24, 24 Ib Black 4 <0 Battle A ING CARDS i8 carton packages __ 60 «Crandpa T: M0 box . ‘ 5. Bilt o Corn Mediun alvanized P; e 10 ib. Black s Dicyel xe, per d packages _. 3 2 Grandn: i SO ae m Ty is eave Ww Sonal en. 9 2b almetto, ad Blue fs ea oz. 2 75 eat 2265 Quak a Pa to ~~ 210 ue Karo. No. 1% oe l Galcusaue. neg 5 25 Babbitt’ Gaekaa 475 Arm and oe acon Hardwater | 3 50 ee Karo, No aa dz. 3 11 B Washboa a. oc Ss. 8s, 2 : mmer: Baiebaan Ss, bO Pe Karo, N : we ann rds Al Whole FR ee SAL ee iitby 2 Tar, a 2 86 ro Karo, oat 4 BT arise, Globe - ae Terre ESH MEATS Granulated SODA : fn) svap, 100 Pa 4 00 ted Karo, No Bi dz. 3 49 Glass, aoe Seige : 56 ae ee ee Seanad: aba” 1 8 eee Gomes net SEE Bibi ere ca : a ee 3 BT. an Ps € s Mu ‘ 0 Ore ; 9 x ess... . on ya Rasen o1 Med. ao & HWE 1 17 Salen 36 2% i. 1 60 g&. per doz 48 Orange, No ma Flavor Nivtha Peerless ______ R 5f Poe Virginia Raw 238 Com. Sicern & H’f. et SOS oe 5 CLE a No. ie 2 dz 2 0° Univeraa Queen ~—-- 7 5@ ae Vir. eo Raw 09% eers & H'f. ao coo te 40 ANSERS range, No. 10 1 doz. pees wat 6 at nate ee acai tg asted 10% OP Cows 2% Middles — 411 Wid Claas ™ Pecans, | Jumbo ratd 10% Good Sete an Tablets, % Ib. Pur x : Maple 12 in. leaners P s, 3 star | aa in Me 2 fh Tabos, % Ib. Pure, 15% ream . Ce ecans. Po a An 1: yete, A ure a Lahel oe TS Pe 5 Jumbo ce ies 25 ae 3 doz. a Ib. Pure a 19 rr Label i" 16 in, soaaeecsenecea 1 = Walnuts, aoe ee = : er ga Th cee icc. ee a —- oe Wie 2 3 os Saited afornia oe Top ___ eal Hole Cod . ure _. 29% Maple a ins ood Bowls cy, N eanuts. _ Goed i ee ~All May nd Cane 16 Butter Jumbo i oe Mediom _____. 2 H ” yflower, pe 17 im: Buttes 5 06 eee ig - oer ee a ‘nk erring real 1s 19 ri Sep erent 2 0 Sh : ‘ a eee a olla : - But ere 8 Aimonas "8 spring Lamb” oe Michiean, per i, Satter — 125 Ib, Spank. 70 Good ------------- ae bo Mixed. half bbis. 00 Sie. ver sal... 2.0 Fibre, M a oe . baggs -.._. i Poor _ ae re in thie. 9 50 — te No. 1 a white. 05% ee a ee ancorae a oA reat ona er oo Milkers, ee Ces a TABLE pet an mn€,€, Good Milkers, half bbls. ___ 10 Vid SAUCES crate la ___. 0 ee 2 ; K oe one 10 25 (oa s Perrin, 1 Kraft Stripe _.______ ore . 80 Poor . __ 14 & Ib. pai . Norway -- : 50 Pepusr Perrin, a oo Mee 09% eo aber 10 Cut bansho . han at $35 M YEAST CAK Boned 16 1c: homed 6 Toba me 1 60 ” agic, 3 dc e . Ib. boxes 1 60 Sh i... 2 40 Sunlight ae © Sho You. 9 oz., doz. 4 25 Sunlight. 3 dos. ———. 2 cases, $4.30 A 1, large oz., doz. 2 70 Yeast Fo 1% doz. ---- 274 80 per case (oo Yea ‘oam, 3 doz. _. 1 35 ae _2 20 st Foam, 1% a -_ 8 70 8 ema VEAST oz. 1 38 —% # of —co yi MPRESSED per dos. yw 30 Nubs of Finance. The National banks have not yet received their autumn call for state- ments and all over the country they are wondering why. These calls usu- aliy come a few days, one way or the otner, from October 1. Last year it was Sept. 28 and the year before Oct. i0. The State banks this year were called for Oct. 8, but the Nationals were passed and are still waiting. The last published statements were as of June 30, and it is said not in sixty years has so long a time elapsed with- out statements. In 1914, a record was made when 118 days elapsed between March 4 and June 30. Up to Nov. 1 this year is 123 days since the June 30 cal! and more days are steadily piling up. It is possible a call will be made some time this month and in that event it is thought likely the usual end of the year statements will be passed. In this city the Old and the Grand Rapids National, to keep local records complete, exchanged statements as of Oct. 8, but this was for their own pur- poses and not for publication. The earning statement of the Ameri- can Seating Corporation and subsid- iaries for the nine months to Sept. 30 shows net income of $967,096 after in- terest and Federal taxes, equivalent after preferred dividends to $6.56 per share earned on 120,000 shares of out- standing no par common stock. This compares with $730,195 or $4.58 per share for the corresponding period last year. A recent furniture factory failure was ascribed to lack of capital. The inquest showed three $5,000 salaries, fancy commissions to the active man- agers on sales and overdrafts in per- sonal expense accounts of about $35.- 000. Lack of capital was right. 22 Men’s Shoes Not So Active. Although this is the time of the year when, in the men’s fine shoe business, there is always a tendency for orders calling for “at once” deliveries to drop off, it also appears that there is some- thing of a lull in the business being placed by retailers of this class of foot- wear for Spring delivery. Not much gain is reported over last Spring by “ some houses, but this was said to be less the fault of present buying than that the advance orders for Spring, 1926, were larger than normal. In the new lines buyers seem to be taking well custom effects with slightly nar- rower toes and slightly higher heels, the 10-8 heels being favored. Several novelties are offered for the new sea- son, among them four and five button oxfords. Others include unusual ef- fects in color and leather combinations. Buyers are “feeling their way” on both types. ——_»-+—____ Stocks of Rubbers Are Light. Retail stocks. of rubbers are lighter now than they have been for some time, and wholesalers’ supplies are also very limited. The latter have been holding off in anticipation of new and lower prices on Dec. 1, but these re- ductions, while probable, will likely be so small that no change in the retail price will result. At most the cuts will not run more than a few cents a pair, possibly not more than 2 or 3. MICHIGAN With the situation as it is now, a sud- den snowstorm or continued heavy rain would soon exhaust existing supplies and bring about a general paucity of the goods. Business Wants Department Advertisements inserted under this heaa for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, doubie price. No charge less than 50 cents. Small display adver- tisements in this department. $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—One American Multigraph. Good as new. A bargain. Address No. 417, c/o Michigan Tradesman. 417 FOR SALE — ESTABLISHED SHOE STORE—in Grand Rapids. Now is the time to go in the shoe business, right in the height of shoe and rubber season, Good reason for seliing. For particulars, address No. 418, c/o Michigan Tradesman. 418 Let me put on that sale. very line. C. VerCies, 1021 So. Park, Kalamazoo, Mich. 419 FOR SALE—Unusually attractive de- partment store in town of 5,000. Estab- lished twenty-eight years. Has always been a money maker. Attractive building and fixtures and a clean stock. Town has two large industrial plants and is a railroad division. Draws from large farming community. This is not a run down business. Owner wishes to retire. Address No. 420, c/o Michigan Trades- man. 420 For Sale—$2,000 stock ladies’ ready-to- wear coats, dresses, millinery, etc. Only store of kind, in a good town. Other in- terests require attention. Will sell or rent building. Address No. 421, c/o Michigan Tradesman. 421 BILLIARDS—4 alleys, 1. billiard, 1 snooker, 4 pocket billiards. All Bruns- wick tables. Look place over any day but Saturday. Arcade Recreation, Mt. Pleasant, Mich. 422 Best Investment for Live Grocer—First $200 takes my $300 Grand Rapids Whole- sale Grocery Stock. EK. A. Brayman, Custer, Mich. 423 DRUG STORE—MODERN, IN CITY 85,000, doing annual business $85,000. P. O. Johnson, 400 Main St., Peoria, Ill. 414 Store For Rent—Best neighborhood corner location for drug store in Mus- kegon. In block with grocery and mar- ket. Reasonable rent. Paquin Bros., Muskegon, Mich. 416 SEVERAL excellent grocery and meat locations available; established business; big expansion in General Motors taking place. Come to Flint; you can make money here. Act quickly. Write Moffett Grocer Co., Flint, Mich. 40 I WILL PAY CASH for part or whole stocks of General Dry Goods, Shoes, Furnishings, Clothing, and Bazaar Goods. Call or write Jack Kosofsky, 1235 W. Euclid Ave., Northway 5695, Detroit, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs, bazaar novelties, furniture. etc LOUIS LEVINSOHN. Saginaw. Mich. TRADESMAN MUELLER'S i MACARON? Hi MUELLER'S MACARONI! MUELLER'S | MACARONI “This is the house that --- Jack Built: JACK, the grocer, decided to increase his profits on Mueller’s Macaroni, Spaghetti and Egg Noodles by suggesting to his customers that they buy these Mneller products in groups of six. He reasoned that particular people liked Mueller’s Macaroni, Spag- hetti and Egg Noodles ‘‘as a change from potatoes,’’ and that since he sold potatoes hy the peck, he should at least sell Mueller’s by the half dozen—for one package always called for more. Since 1867 C.F. MUELLER CO. Jersey City, N.J. of daily uses for BORDEN’S. cans to the customer who now buys only one at a time.. A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES CAHAD Michigan Employment Institution for the Blind SAGINAW W.S.. MICHIGAN for milk, recommend Did she say ONE CAN? Then tell her about the dozens ewes ret aporaTe? That is the way to sell a dozen So—wherever the recipe calls RATED ae 3 5 ae onPooune nt ia ite [ae << are The Borden Company NEW YORK, N.Y. By the makers of Borden’s Eagle Brand Milk, Borden’s Malted Milk, Borden’s Extra Grade Caramels, Borden’s Milk Chocolate Bars. November 10, 19% November 10, 1926 Using Slogans To Build Up Good Will (Continued from page 11) Farr or Phar. See how easy it would be to form a signature which might assert “Best Shoes by Farr (Phar).” There are several names which may be twisted like this into good slogans. Care should be exercised, however, to prevent the endeavor to form a play upon words to destroy the value vf the slogan. Such a form is of no value unless it means something, tells something about the company, arid can be easily remembered by the pub- lic. 4. To stress service. Service is a greatly overworked word, and some of the commonest slogans have service as their mainspring, as it were. If the shoe company has some specific ex- ceptional service to offer which is out- standing enough to be featured, the slogan that calls it to the attention of the public is good; but service as a slogan is poor business unless the ser- vice rendered is really worthy of being featured above other important things in the shop. 53. To stress location. Sometimes where a shoe store is favorably and conveniently located, or it is desired for one reason or another to especial- ly stress this location to the public, the idea may be embodied into a slo- gan that can put over the location easily and at the same time build busi- ness for the firm. One retail store says, “The City Hall is Just Opposite Us,” thus stressing its location in.a unique way. 6. Emphasizing quality. Like serv- ice, quality has been cruelly over- worked in advertising and slogans until it does not really mean a great deal to-day when used as such. How- ever, there is occasionally an instance where quality is so outstanding in some particular line or lines that the shoe dealer feels that it is to his ad- vantage to prominently feature this. Then if he can design a slogan that embodies quality without striking up- on the commonplace, well and good. As in using service, however, there is danger of using the commonplace and thus design a meaningless slogan and worthless, therefore. 7. Some firms are big-hearted and desire to help not only themselves but the entire industry; and in such in- Stances a slogan that stresses the value of the service rendered by the industry puts over the idea, all other factors being favorable. 8. To denote age. Especially old firms are usually proud of their age, and to have a record of a half-century or so of service to the industry is a record to be proud of. It bespeaks honesty and integrity of purpose. Some concerns use slogans to stress age, which is a good form when used in such a way as to be easily remem- bered. A negative factor, however, is that when the actual number of years the firm has been in business is used it is necessary to change this number every year. To overcome this some firms use the date of the founding of years in business. There are certain forms of slogans to be avoided, for a slogan that does not create a favorable impression ypon MICHIGAN TRADESMAN the public is worse than no slogan at all. The slogan that boasts of great- ness is, as a rule, both unconvincing and negative; for there is usually ground for doubt as to the average store being the greatest in its town, and so on. There is more than one basis for comparison. The too careless use of superlatives in any form is bad, for the average high-sounding word of description has been long since worn threadbare through too frequent use in advertis- ing; thus it no longer conveys the de- sired impression. —~+--___ Fundamentals Really Progressive Gro- cers Must Pursue. (Continued from page 20) moving. Why? I think because it carries genuineness on its face.” There is a keen grasp of human im- pulse in what Buckley says, but to my mind the idea is to sell. Grocers who modify Macy’s plan by constantly looking about their stock, seeking those items which are not moving as fast as they should, and then putting sales pressure on those items, keep a clean stock while simultaneously sell- ing goods at a profit. Filene of Boston, one of the famous- ly efficient department stores of the country, has a plan whereby goods can remain in any department, priced at original figures, only so long. Say it is thirty days. At the end of the time limit, the merchandise is-‘marked down a quarter. If it remains another fifteen days, down it goes another quarter. The final mark-down is seventy-five per cent. of the original price—some mark-down, what? If, then, it is not sold, it is given away to charity. But the practical effect is that virtually none is given away and only enough reaches the third mark-down to maintain the practice in working order. Why? Because in department stores de- partment managers are responsible for the profitable outcome of their de- partments. And there is no workable alibi. If no profit, or inadequate profit, or too sluggish stock turn is revealed at the end of any period—not by any means so long as a year, mind —the manager seeks another job. So each manager is on his toes con- stantly to buy carefully and then exert himself every working day and every hour of each day to sell what he has bought. Results in the Filene store are exceptionally good, but they are only a little better than accepted department store results everywhere; because department store merchants have developed exact science as ap- plied to retailing merchandise. How would it do for the grocer him- self to assume this same sort of ac- countable responsibility in his own store and sell goods constantly along these lines? Well, the truth is that really progressive grocers do this every day. To be progressive and feel safe for the future, you must do that and just that, too. Well bought—half sold? Maybe. But you must do the other half of the selling yourself. Paul Findlay. ———_2~—_ — When you make the same mistake with two customers, you show that you learned nothing from the first mistake, A product for every need— a service for every customer Wherever sugar is used, and for whatever pur- pose, the American Sugar Refining Company pro- vides the right sugar for the need as well as the easiest means of procuring it. In the home, there is a Domino Package Sugar for every occasion—the exact one, whether to obtain perfect cooking results, or to add the final touch to a perfect table setting. In the trade, we have special grades of sugar ideally adapted to every need—icings, bread, cakes, candy, cold dough mixes. .. . Sugars that save money as well as make work easier and surer. And, no matter what locality may need our service, our numerous refineries, strategically located throughout the vast territory we cover, assure you promptandefficient delivery. Custom- ersin Maine or Texas find themselves served as efficiently and surely as customers in New York City or Philadelphia. Remember, when you choose your sugar from our line—the largest, most complete line in the world— you get sugar which the test of time has proved to be the most economical and most sat- isfactory in quality for your product. American Sugar Refining Company “Sweeten it with Domino” Granulated, Tablet, Powdered, Confectioners, Brown; Domino Syrup Continually Advertised VERY time a woman uses Royal Baking Powder she re-convinces herself that she is the world’s best cook. So she orders more flour, flavorings, shortenings, eggs and other baking materials from you. The more women to whom you recommend Royal, the more rapid will be your turnover on all cooking ingredients. Just try it and see. ROYAL BAKING POWDER Absolutely Pure Made with cream of tartar derived from grapes 31 32 A New Director of Conservation For Michigan. Quoting a recent editorial, “It is time this vital office was taken out of politics and filled on a basis of capac- itv and training. Indeed if we have to go outside of the State to find just the man best qualfied to appreciate the ecenomic and technical aspects of con- servation and if we have to pay him a salary higher than that now attach- ing to the place, we shall be penny wise and pound foolish to hesitate.” The pre-eminent need is for a man of high training and capable by experi- ence of handling a comprehensive plan which will assure conservation of the inherent power of our soil and climate to reproduce good timber on our State- land. The State has hundreds of thousands of acres of land needing re- forestation and much that will be of greatly increased value for recreation- ai uses when the science of forestry is properly employed to make the most of all the latent resources. We need a leader trained in forestry, so that all problems of land conserva- tion will be handled under the super- vision of an expert having at his finger tips a knowledge trained to the easy mastery of these vital problems. With such a training there will surely be the ability to search and master the problems of the other work of the department. It is a fact that the State holds thousands of acres suitabe for recrea- tional park use which is now kept in a backward condition far short of its possible value because not adequately supervised by trained foresters. It is on such land and other land that needs reforesting that a compe- tent director of conservation could soon earn his salary. The problem of such land is not easily visible to the public eye nor thcroughly appreciated by many sportsmen. But ten vears’ care under the watchful leadership of a trained forester would put such land in the list ci tangible growing assets of the State, and in the course of a generation would yield value for recreational use and eventually for timber supply. We will do well to plan now for the use that the coming generations can make of the State land. Time is the element of greatest con- seqyence in this matter and we should have a leader competent to plan and see accomplished the necessary pre- liminaries that are to be the founda- tion for the park or forest needed by the people of 1970. In the matter of forests there are prohlems needing keen thought by the best most capable for- ester. A representative of a large wood fiber concern stated that jack pine is a poor material for their use—to be used only as a last resort. It is liable to have defects that interfere radically with necessary processes of wood pulp manufacture. trained and There are conditions brought on by development of various substitutes for wood in other lines of manufacture that should caution foresters to weigh carefully the problems sure to arise in the future in connection with timber utilization. MICHIGAN TRADESMAN It seems to me that the one funda- mental rule should be to grow on a specified type of soil the timber of the highest grade that the soil and climate can be made to produce. Low grade timber will give poor return on the investment and a glut of such stuff on the market will be a detriment to the stable lumber indus- try. Much low grade timber matures in a comparatively few years and commences to deteriorate, so that the time of harvesting for best results is of comparatively short duration and therefore likely to throw masses of ‘t on the market to cause such a dis- organizing glut and a breakdown of prices. Wherever the high quality timber és grown and it is found desirable to de- vote a part of the forest to park and recreational use, the timber can be kept to its full maturity, showing great scenic value from its majestic size. We can build now by commencing the foundation, based on a compre- hensive plan that shall secure per- petual forests for the centuries to come. As said in the editorial, the real leader must know the economic and technical aspects of conservation. He must know the source from which to bring the store of scientific truth ap- plicable to these problems. To build under direction of such a leader will secure permanent forests to the everlasting benefit of all the people of Michigan. It is a matter of placing on a natur- ally impregnable foundation the gen- eral welfare of all. Frederick Wheeler, Vice-President Michigan Forestry Ass'n. ——~>+>____ More Call For Pouch Bags. Both oblong pouch and under-arm Styles of handbags are in active de- mand. The buying of the former has increased somewhat after a period in which the under-arm variety was the biggest seller. Practically all of the call is for leather merchandise, silk bags figuring in but little of the de- mand except for certain evening wear novelties. In the new leathers being offered is suede or velvet mocha, used in bags to retail from $7.50 up. Solid colored calf, antelope or reptile effect leathers to match either coats or shoes are outstanding in staple bags. Watson-Higgins Milling Ca GRAND RAPIDs. MICH. KEW PERFECTION The best all purpose flour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Granulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. November 10, 1926 BEECH-NUT PEANUT BUTTER Sales of Beech-Nut Peanut Butter always respond to your selling ‘and advertising efforts. Preferred by discriminating people everywhere. Counter and window displays will stimu- late the turnover on this nationally ad- vertised product. Write for our attractive display material. BEECH-NUT PACKING COMPANY **Foods and Confections of Finest Flavor’? CANAJOHARIE NEW YORK | WoRDEN Grocer COMPANY THE PROMPT SHIPPERS Keep this in mind QUAKER FOOD PRODUCTS Sia a ad, BEST VALUE FOR THE PRICE FOR SALE BY THE COMMUNITY GROCER IN YoUR LETT And many customers know it WORDEN Grocer CoMPANy Wholesalers for Fifty-seven Years Ottawa at Weston Grand Rapids The Michigan Trust Company Receiver | | | | ————— Beth oa i A RRR ISS scien “I always give ’em what they call for” Every merchant whose aim is to please his customers, will be stocked with Kraft Grated Cheese. Here is an item that is con- venience itself for the housewife. It is an especially prepared form of Kraft Cheese to use for all cooking and seasoning pur- poses. No drying, no grating, no waste. It keepsindefinitely and is a typical Kraft product—which is enough assurance of quality. Ask your jobber or “wagon-man”’ KRAFT CHEESE COMPANY, General Offices, CHICAGO, ILL. KRAFT CHEESE rs vgn ere Helps your customers sell themselves NINE out of ten people would rather buy an article of their own accord than have some one attempt to sell it to them. That is why Crisco floor dis- plays like the one shown on this page have so successfully boosted Crisco sales for gro- cers who have installed them in their stores. The display actually helps your customers sell Crisco to themselves. Advertisements in the most popular women’s magazines have told them of Crisco’ superiority for frying, the impression of a “special sale’—something few women can resist. The display puts the cans at a height which makes them convenient to see and inviting to pick up and examine. It tells the price and reminds them again of the advertised reasons why Crisco is a desir- able purchase. Crisco box displays save your time because most women will help themselves. In addi- tion, Crisco, as it comes from the case, is enclosed in an at- shortening and cake-making. tractive, sanitary wrapper. Many of them have been When you sell a can it needs “sold” on Crisco but have no additional wrapping. never bought it. They need just the sort of urge to buy that this display gives them. Let us send you free material for one of these Crisco floor displays. It will quickly prove Standing by itself on your its ability to increase your floor, the display attracts the Crisco sales. Use the coupon attention of every woman below in requesting display who enters your store. It gives material. PROCTER & GAMBLE, Cincinnati, O. IVORY SOAP GUEST IVORY STAR SOAP CHIPSO P and G THE WHITE NAPHTHA SOAP STAR NAPHTHA WASHING POWDER IVORY SOAP FLAKES CRISCO Procrer & GAMBLE S-626 CINCINNATI, OHIO GENTLEMEN: Please send me the necessary material for a Crisco box display. I pie a I eee ee ee oe iy 2 Sige.