pe Noe LEIS ES GI Py RR SEES I VD RRS SS SIONS § are gp SG Sr ska Wes & WF S DBs NP yi Pa) y ee Sais CaF yoa0 Oe) a3 sa PS Th. fg A y Eve ) I MWK JEN | er ONE ny D) Om “aS a E EI i ‘ ae i my ae a ay ye ‘ fF) 1 re A al a ae ee om Oy K( At cae ri oe A A oF Di ) vy SE HG 64% ee 4 RC hha y/ ) aN LY: a i I; a6 an : a) Lf Ls + / a X Y H OS (GZ a SS eS VAS CAN ae STINGS AOS Bruwusreowerntre Ss EST. 1883, SECS SSUES SS Se | Forty-fourth Year GRAND RAPIDS, WEDNUSDAY. DECEMBER 22, 1926 Number 2257 Ohristmas a Day of the Spirit SI F WE were to fancy a wholly Christian- ized world, it would be a world inspired \__ by the spirit of Christmas—a bright, friendly, beneficent, generous, sympathetic, mutually helpful world. A man who is habit- ually mean, selfish and narrowiis a man with- out Christmas in his soul. Let us cling to Christmas all the more as a day of the spirit which in every age some souls have believed to be the possible spirit of human society. The earnest faith and untiring endeavor which see in Christmas a forecast are more truly Chris- tian, surely, than the pleasant cynicism of the atheists, which smiles upon it as the festival of a futile hope. Meanwhile we may reflect that from good-natured hopelessness to a Christmas i world may not be farther than from star dust to a solar system. GEORGE WILLIAM CURTIS SR ae A rere enema Pie ——-}— geass age nem To Dealers— en + If you are not NET CONTENTSS 2 16 FLUID OUNCES : now handling S t an O l a x REG. U.S.PAT.OFF. battaota (Heavy) ; let us send NA | « you informa- Wr coin i tion about this 6 oy, —— \ popular min- fe A (i if ‘4 4 , | eral oil. STANOLAX (Heav See a page i ae Hove owt SST p. ical. STANOLAX ( Y pure, tasteless, odor! ¥ mineral oil and has a i aceus ¢ heavy body. D (HE avy) : i Having a heavier i for Constipation dinary mineral oils S' i ae (Heavy) eliminates ti R Waite. MINERAL © ‘on K txtigs ee taree,mogemen acaveee TASTELESS = ODORLESS In tts preparation, ) ead taken to make it confi K S., Br. and other pha h standards for purity. * Kf i i i K Aro. INTOXICATION. INTESTINAL STASIS. ON MEMORAMOIDS 4 ‘ a > 4 ca (OEAL REMEDY IN CASES OF PA (PLES), SICK HEADACHES, ETC. 1 « > la a nee MEST MEDICAL Ai ees THES ND MINERAL THE TREATMENT OF CONST bation DARD. ll, COMPANY AGO U.S.A ! I LUOVAAVUUUYONGAGUUOUNAGNGHOUNAEAGOOUENGAAGUUUNOGNOGOUUUOOOGGGOOUOUAOOOOUNGOGGOOUOOGOAGDOUUUHI Stanolax Relieves Constipation | It is a fact generally recognized by physicians that constipation is the most prevalent of all human ills. Constipation is doubly dangerous, because it not only floods the system with poisons which should be elim- ; : : Z ‘ : i inated through the bowels, but it also reduces the resistance to contagion and infection. 4 At this time of the year, constipation is especially common. Few people take enough exercise in the open air during cold weather, and most people eat an excess of concentrated foods. Lack of exercise and the eating of concentrated foods are among the most common causes of constipation. f The best way to prevent constipation is by the use of Stanolax (Heavy). Stanolax (Heavy) is a pure white mineral oil which lubricates the intestines, enabling them to eliminate the waste matter promptly and easily, thus doing away with the possibility of intestinal poisons passing back into the system. Stanolax (Heavy) does not excite the bowels to sudden and unnatural action, as do cathartics and pur- gatives. It simply enables them to function normally. It leaves no ill effects, and is not in any sense habit forming. Within a short time the dosage may be decreased, and in most cases, eventually discontinued. area ane f a - we ' Standard Oil Company [Indiana] GHONHHOSUQN0Q00000000000UOOOOOUEOOOOOOUUDOOOOUUUUUUOUOOULOUUUOGOUOOAOOOUOOOOAONNGNGOOGOGOOONONOGOOOOOOOOOOMOOOOOOOOOOONGOOOOOOOOAOOOOOOOAOOOOOAOOOAOOOOAOOAOOAOOADOORODDDDDOOODLODOCAUOOOOOOOOOOUOOOOOOOOOOQOOOOOOOOONNE ohn ee oh zanna PKs So iypaaeaicre i pitiionon aes wenestettborassec te Way CF SSL ESS SSK ONS Forty-fourth Year GRAND RAPIDS, WEDN] 4 SDAY, DECEMBER 22, 1926 Number 2257 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY BY THE TRADESMAN COMPANY GRAND RAPIDS, MICHIGAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance, Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues tive years or more old 50 cents. Ientered Sept. 23, 18838, at the Postoffice of Grand Rapids. as second class matter under Act of March 3, 1879. THE SOUL OF CHRISTMAS. Christmas is one of the things which are inexorable. It arrives in the month of December inevitably. It comes on the twenty-fifth of that month punc- tually. Not all the king’s horses nor all the king’s men can dislodge it from its place in the procession of the days. It is impossibe to postpone it. There are years when we are not ready for it, but it comes nevertheless. Failures and disappointments and worries may have thrown us into a dishevelled and dismal mood, but no matter what our mood, Christmas knocks at the door and comes in. There is no escape from the clutches of the calendar. We may have fallen among circumstances which, like robbers, have left us bleed- ing and half dead, but Christmas, like a good Samaritan, picks us up and does its best to send us along our way rejoicing. Christmas is a day of giving. What shall I give? is a question which springs spontaneously to every tongue. Many express the answer in terms of matter. They think of things which can be bought in the store. But those who discern the spiritual significance of the day, see that it is not things which the world is most in need of, but life; not toys, but disposition; not con- fectionery, but temper; not diamonds, hut a sympathetic spirit. He then most truly celebrates Christmas who casts out of his own soul all racial preju- dices and national antipathies and class hatreds and religious animosities and social resentments, and gives to so- ciety the grace and power of a loving heart. GOOD ENGLISH. Perhaps the primary if not the most important duty of life is to learn to speak and write simply, correctly and clearly. It is not so easy to speak and write simply, correctly and clearly as. it may appear to be. There are so many synonyms in our language, al- most every one of which has a more. or less definite meaning. It is so easy to misuse the auxiliary verbs “shall,” “will,” “should,” “would,” “may,” “can,” “might” and “could.” There are so many ways of arranging the words of a sentence in a syntactically incorrect manner and so many ambig- uous forms of expression and puzzling little points of language that much reading of the ‘best authors (that is, the best authors who are noted also for their good style), much study of gram- mar, of rhetoric and of the meanings and connotations of words and con- stant thought, attention and care de- voted to speaking and writing are nec- essary in order to speak and write with simplicity, correctness, clearness, ease and grace. I understand that the College of the City of New York was the first or one of the first colleges in the country to establish a department of English and to make the study of English one of the most important features of the college curriculum. Every college, university and scholastic institution in the country should make English the most important study in its curriculum. Every newspaper in the country should publish a regular daily feature treating of points of grammar, rhetoric and diction. This newspaper feature should be conducted by some competent mem- ber of the newspaper staff or by some authority in the English language and could be written either wholly by the conductor of the column or in the form of answers to readers’ queries. THE STEEL DIVIDEND. A 40 per cent. stock dividend amounting to more than $200,000,000 would be impressive, no matter what the stock. The declaration of such a dividend on the stock which ever since it was listed has been the market leader is doubly impressive. The di- rectors of the United Steel Corpora- tion have never yielded to the temp- tation to cut melons prematurely. While all the financial writers have been emphasizing the growing im- mensity of the assets behind the Steel shares, those in command of the com- pany have turned a deaf ear to sugges- tions for a “distribution.” The divi- dend rate on the common stock has been increased gradually but so con- servatively that a 40 per cent. stock dividend is now possible without any abandonment of the company’s careful policy. Impressive in itself, the action of Judge Gary and his fellow directors is also a striking manifestation of the satisfactory conditions of the country’s general prosperity. The steel industry has long been the Nation’s business barometer... That its greatest unit should indicate fair weather in this un- mistakable fashion is as convincing evidence of the soundness of our eco- nomic position as could be offered. It will do no harm, however, to note that this stock dividend on Steel common has been made possible by steady adherence to tested business principles. It is the fruit of no sudden good fortune, but the reward of old- fashioned thrift. Because the corpora- tion which declares it was careful in husbanding its resources yesterday, it is able to give its shareholders an ex- tra return to-day. ble an example of wise financial pol- icy, the United States Steel Corpora- tion is rendering a public service. ea eee eee In setting so nota- OUR GREAT YEAR. Herbert E. Hoover, a man who is not a politician but a statesman with the detached mind of the engineer, tells us in his annual report as Secretary of Commerce: That the fiscal year 1925-26 has been one never surpassed in our history in the volume of production and consump- tion. That the rate of wages has never been exceeded. That there has been practically no unemployment. That on the whole the country was able to maintain the highest standard of living in its history—a standard far above that in most other countries of the world at this or any other time. This picture is not one drawn by a partisan orator on the stump. It is one drawn after the campaign has closed. It must be and is convincing. It will bring with it to many of us the striking of an after-note like that in Kipling’s “Recessional.’”’ We shall not boast about it. We cannot permit ourselves to flaunt it over less for- tunate nations. We must see that it gives us something of that humble and contrite heart for which even the poet of British Imperialism prayed in be- half of his people. Mr. Hoover reports no record of that extravagance which characterizes per- iods of inflation or of national insta- bility. The unsurpassed comfort of our people’s living does not yet mean the waste found in license and dissi- pation. Thankfulness for our great benefits and determination neither to waste them nor to throw them aside should guide our National course for the year 1927-28. EASY CREDIT DANGEROUS. Another medicine man has turned up with a panacea for the ills that af- flict American agriculture. Represen- tative Pat Harrison thinks that the farmers might emerge from their pres- ent Slough of Despond if the Govern- ment would only make it possible for them to borrow more money and bor- row it with less difficulty. Sentiment in some parts of the West is strongly against any further credit extension, as Government loans have become op- pressive, and there will be many among the sober-minded students of the situation in the South who will doubt the wisdom of making it possi- ble for the cotton planter to extend his credit at the expense of the Gov- ernment. Easy credit is dangerous thing; unless it is properly used it is quite as likely to hinder as to help. In the South, at least, one of the curses of the domination of agriculture by cotton has been the fact that it was a credit crop, with an overwhelming ele- ment of speculation that made it year in and year out a gigantic gamble. Further extension of Gevernment cred- it might situation easily make this worse. The permanent solution lies in the opposite direction. Representative ITarrison’s plan is medicine sweetened to the taste, for nothing is more tempt- ing than borrowing money from the Government. But its after effects are not so pleasant. Even Government loans have to be repaid. It is too much like a palliative that will’ eventually make the disease worse. WOOL CONDITIONS. Trading in wool is quite limited in scope at the present, both here and abroad. Buying is confined to im- mediate needs. Prices are, in most instances, in favor of buyers, although the finest varieties of merinos are still quite strongly held. While no great drop in price levels is expected, there is still less likelihood of any advance. Mills have ceased being apprehensive of any material change in conditions and are content to seek supplies as Orders for fabrics are still slow in coming, but the mills are fairly ‘busy on they are needed. spring weaves. There will be further activity as the manufacturing clothiers hear from re- tail dealers after the holiday business is over. The fall openings of suitings will not take place until after the mid- dle of next month. Meanwhile, some little movement in overcoatings is un- der way, athough the main buying of these goods is yet somewhat far off. The general tendency of buyers is to hold off as long as possible, as they feel there is nothing to be lost by de- lav. Purchasing of women’s wear fab- rics is almost at a standstill for the time being and may remain so until after the turn of the year. dencies are, however, closely studied Style ten- and a fair business is expected, once it Gratification is expressed on all sides at the settlements of the gar- starts. ment strikes, more especially so as the agreements are likly to be of a more permanent character than those under which operations were carried on be- fore the labor disputes became so acute. LIKE SWARMS OF BEES. New Leaders Lead Indian Followers To a Separation. Written for the Tradesm.n. In previous papers. of this series as they moved toward Michigan we have developed three questions: How came the various tribes of Indians, each with habits and customs which were char- acteristics of their tribes? What was the food of the Indians? Why did the civilization of Michigan come around by the North, instead of com- ing the direc‘ route from Montreal, as we would travel to-day? In the com- ing three or four papers it will be interesting to study these three ques- tions, their pecul‘ar relations to each other and their united answer in the development of the earliest settlements of the State. A general answer as to how came the various tribes can most simply be made by saying they came like so many swarms of bees. When a tribe grew so large that it was unwieldly new leaders would develop who would lead their followers to a separation and a new tribe would form. In many ways each new tribe would take on the special ideas and characteristics of its leaders, influenced by its sur- roundings and general environment. It is so difficult to study Indian life be- cause we unconsciously measure the Indians by our practices of civilization. We would come to a much better idea of the real Indians if we considered them just a part of the wild life about them. A general answer to the second of these questions is that, to a very large degree, the food of the Indians de- pended upon the kind of food which was most easily available in the neigh- borhood where they lived. In answer to the third question it might be said that there were at least four reasons why the advancing civilization came this way by the North route, any one of which would have been sufficient to send it that way. When Cartier came he found to the West and South of his settlement at Montreal, the Iroquois. This power- ful confederacy consisted of the Mo- hawks, Oneidas, Onondagas, Cayugas and Senecas, later adopting the Tuscar- oras. They were often spoken of as the “Six Nations.” In many respects the Iroquois were superior to the neighboring tribes. In their primitive way they were the leaders of all the Indians of the Northwest in commer- cial life. They came nearer to main- taining a central government of six nations. Its capital town was near where Onondaga. New York, now stands. While they could never be brought to understand how land could be owned by individuals, any more than the air we breathe, they controlled a vast territory where no one else was welcomed as inhabitants. While their language differed materially from the original Algonquin, there is enough of basic root to indicate that they were really an offshoot from that nation. They claimed the right to roam every- where, but shut their territory South of the St. Lawrence River to everyone else. Senator Fowle in his book on Sault Ste. Marie, likens them to an- MICHIGAN cient and modern Huns and in many ways he is correct. Bordering the St. Lawrence, their Northern boundary, they developed the watchword, “No white man must pass.” By Cham- plain’s time this reason number one was like a stone wall and remained so until 1670. With these main charac- teristics it was but natural that the principal food of the Iroquois should have come from the chase. They were not at all averse, however, to forming a variety for their rations with what- TRADESMAN be said that all that territory which was not claimed by the other tribes was their habitant. In Champlain's day the Iroquois had moved South from where Cartier found them. The Algonquins were principally West and North of Montreal when Champlain came. As the term Iroquois included five and later six nations, so the term Algonquin, in a larger sense, included quite a number of tribes. Central in the Algonquin territory, from Lake Huron Eastward, was a A lad upon his knee. Grandpa’s Christmas The face of grandpa grows so sweet When Christmas days are near And how he loves to now repeat This story of its cheer: “Well I remember—years ago— One merry Christmas day The ground was white with drifting snow When father took his sleigh And tucked us in—eight girls and boys Dear mother, too, was there Then off we flew to share the joys At Uncle Henry’s, where A farm had he as big as this And pleasure knew no lack; I can’t account just how it is But some folks have a knack Of heaping joy up in a pile And piling on until It keeps a growing all the while; Why I can feel it still To-day—as plain as plain can be. Well those who were to sup As I recall, were twenty-three When all were rounded up. We were told about a day Two thousand years ago When in a stable-manger lay A baby—and you know He came from out of yonder sky Where happy angels dwell A little child, as you and I; Why? I could never tell About it all and wise men too Who journeyed from afar O'’er hill and plain; the way they knew Because the wondrous star Of Bethlehem was doubly bright Upon the little band; Then suddenly this holy night Through that Judean land Was heard celestial singing—when Angelic choirs did say: ‘Glory to God! Good will to Men On this first Christmas Day!” Now grandpa is again a child Just like he used to be When Uncle Henry’s love beguiled Charles A. Heath. ever they found that was good to eat. Their plea that land could belong to no one led very directly to the idea that the products of the land, especial- ly if they could be appropriated be- fore they were harvested, could belong to no one and were the property of anyone who found them, To define the territory of the Al- gonquins would be very difficult. Older as a tribe than any of their neighbors —in fact, the parent tribe in this sec- tign—to a yery Jarge extent it could long narrow strip which was the home of the Hurons, another tribe of Algonquin descent. Scarcely could two peoples be more unlike than were the Hurons and Iroquois. The Hu- rons were a nation of farmers. Of sedentary habits, they moved their places of abode only when compelled to from sanitary or other reasons. For their homes they sought out places where trees grew in right relation to each other, bound their tops together and covered them with skins for a roof. December 22, 1926 Around the sides of these trees they wove their walls, varying in material according to the materials available in the neighborhoods. These houses, like the long houses of the Iroquois, were for several families. If the tribes divided properly the Huron ideal was for twenty families to each house, a fire for each two families, For them a field was cleared when the trees were girdled, but in time the dead trees furnished wood and in this way the clearing was much more complete. Their crops were Indian corn, beans, squashes and_ perhaps, pumpkins and melons. Their real methods of cultivation must have been very crude. Most of their tools were of wood and have rotted away. That some of the tools were of stone there is no question. In the making of every article used by an Indian, there is some character- istic which would speak to the student of Indian life. In hundreds of homes there are “Indian curios” which they have picked up or gathered in some other way. No matter how artistically arranged they mean nothing. In the hands of a trained student. with a knowledge as far as possible of where they were found, they become what archeologists call “artifacts.” They are so many words of the history of Indian life. The State of Michigan is just now building adequate building room to be properly equipped, to which everyone will be asked to con- tribute to the great collection to be gathered. If Dr. W. B. Hinsdale and his associates of the University of Michigan museum at Ann Arbor, shall have the support of the people of Michigan by the contribution of arti- facts of all kinds, when they are studied we shall know much more than we do now of a great many interest- ing things about the people who lived here before we came. Everyone who has anything in the nature of artifacts little or big, should write Dr. Hins- dale about them. Where the differences of character of the Iroquois and Hurons are con- sidered there seems little wonder that when the white men came tc Montreal they found a war of extermination on between these two nations. For vari- ous reasons Champlain sought mostly the favor of the Hurons and Algon- quins. On two or more occasions he took the side of the Hurons in battle. This with their old tradition of owner- ship of land drew the lines very squarely. The Iroquois were the foes of the French. In 1632 a very decisive battle was fought between the Hurons and Iro- quois, in which the former were the victors. This condition forced the Iroquois into a dilemma from which they extracted themselves by making peace with the Dutch settlements from whom they secured 400 guns. With these they came back at the victorious Hurons with a battle which forever settled the superiority of the Iroquois over the Hurons. The Hurons fled in five divisions, the largest of which settled to the Southwest of James Bay, in hopes of being beyond their long standing enemy. This move was the first real start toward what is now Michigan, A. Riley Crittenden. cise ieee Se OO ena 3 RES en A ~amncsialibeumsateaai anna et Late | SSRI ov pemenmneetens nnn sneener imme mein freee se a p pret ae Da BEE December 22, 1926 MICHIGAN TRADESMAN Tactful Method of Approaching a Store Customer. Not the least important factor con- tributing to the success of any retail establishment is the method of “ap- proach” to a customer that is used. Some stores have no set policy, but leave it entirely ‘o the sales person, with the result that irritation crops up which is frequently fatal to the successful completion of a sale. But most retailers, large and small, have realized the importance of the first contact of the customer with the sales clerk and have endeavored to map out a procedure satisfactory both to the store and the customer. In large department stores the rule in many departments is to allow the customer to “speak first.” This is based on the assumption that the cus- tomer wants to look over the mer- chandise and does not want to be bothered at every turn by importunate sales clerks. Once the customer dis- plays her interest in any item of mer- chandise, however, the sales person, in these stores, is taught to follow up the indicated lead tactfully. In certain lines of department store merchandise the customer usually knows what she wants, and tells the clerk at once. Then the latter usually has very little to say or do beyond the actual show- ing of the merchandise, which usually sells itself. In other retail establishments, in- cluding several big department stores, the clerks are taught to approach the customers immediately upon the lat- ter’s appearance. This is done even in street-floor departments, where there are usually a large number of custom- ers who are “lookers,” although po- tential purchasers as wel!. Advocates of this method say that it results in added sales and keeps the sales clerks “on their toes.” It is claimed, however, and com- ments of shoppers are cited in support, that under this plan sales clerks are too eager to make sales and bother customers unnecessarily. This is held to be particularly true in certain de- partments where there is a natural tendency for customers to browse around or make careful selection of the goods they have in mind. Thus, in the department handling books, on the main floor, a customer tells of being bothered by no fewer than four clerks within almost as many minutes. This sort of thing irritates some types of buyers, who, if left to themselves, would more quickly make up their minds as to their purchases. In certain lines of merchandise, such as ready-to-wear, the direct approach has been found desirable and, in fact, necessary. This is so if for no other purpose than to learn what the cus- tomer has in mind and properly to direct her. If she indicates, however, that she is inclined to be undecided and wants to examine the garments at her leisure, the sales girl should ac- quiesce. There are numerous custom- ers who like to look the garments over, either alone or with those accompany- ing them and without the aid of the sales clerk. The clever girl will real- ize this and will allow the customer free rein in her selection. From time to time, however, she will. go over ta the customer and courteously offer any assistance that may be desired. When it appears that the customer has made a choice, the sale can be successfully closed to her entire satis- faction. In some stores, notably specialty shops, this procedure is not generally followed because the customer who patronizes these stores usually wants the expert aid and assistance of the sales clerk. Here the best method of approach to the customer has been found to be the “intimate” one. If the customer’s name is known, she is usually greeted as Mrs. So-and-so by the sales girl, and this attitude is main- tained all through the process of sell- ing. It is this “intimacy,” in fact, which is one of the most appealing features of the specialty shop as con- trasted with the large department store. In the smaller stores, those of the neighborhood variety for example, the approach is again one of more or less intimacy. There are, hcwever, nu- merous opportunities for giving irri- tation to the customer. Chief among these is an insistence upon calling at- tention to merchandise other than that which the customer actually came in to purchase. Within certain limits “suggestive selling’ is generally re- garded as a desirable procedure. But when item after item is suggested and even lugged physically before the cus- tomer, who may be in a hurry, certain types of customers are apt to become weary. It is generally agreed that in men’s furnishings stores, particularly in the large chain emporiums, the art of the approach to the customer has been worked out to a very fine degree. One difficulty that has arisen lies in the tendency of some of the “high pow- ered” salesmen to have a high opinion of their sales capabilities and to slight customers’ preferences while substitut- ing their own. Complaint has been made more than once by customers that, even before they were allowed to indicate their in- dividual choices, they were taken in hand by a salesman who tried to sell what he thought was the right things for them. This is being combated in the leading stores. With some cus- tomers so-called “ritzy” and “high hat” attitudes may go. They may be impressed with the sartorial informa- tion the clerk tries to dispense and the selections he wants to make. But there are many others who want their own choices and do no tcare to have their personality overridden by a sales- man who is too much of a “go-getter.” —_2-.___ Prices of Rayon Underwear. By the turn of the year the rayon undergarment market is expected to be fully adjusted to the new price lev- els of the fiber. Stocks of rayon bought at higher prices will have been absorb- ed and the reduction will be taken into account in the new production. To some extent the lowering in rayon has hurt the undergarment trade, as buyers have been holding back their purchases. Sales of the merchandise at retail dur- ing the holiday period has been brisk, so that wholesalers here look for en- ‘Jarged buying when the holidays are " pyer. Save with Safety! Thrift is an admirable trait and should be en- couraged. However, the man with dependents who does not realize that he owes them the protection of a present estate, may be doing a great injustice. The young man with small means will do well to carry adequate life insurance, creating a present estate to bridge the gap when his estate created by thrift can take over the load. Life insurance is thrift, is saving, is a present day protection, and for the man of small means very necessary. We recommend, but do not life insurance fFRAND RAPIDS [RUST [ OMPANY GRAND RAPIDS, MICHIGAN is most apt to occur The sidewall is the vul- nerable point of attack on all tires. Here every jolt and jar makes an attempt at destruc- tion. The CORDUROY CORD is the only tire possessing real Sidewall Protection. Investigate CORDUROYS for yourself. Obtain this genuine saving and economy. Test a CORDUROY against the other tires on your car. Results will convince you. Try it. CORDUROY TIRE COMPANY GRAND RAPIDS, MICHIGAN Corduroy Cords Sidewall Protection U.S. PAT. OFFIC Added Reinforcement-An Oona Patented ae Visible PLUS feature stati hee 4 MOVEMENTS OF MERCHANTS. Charlotte — R. E. Moore succeeds John Creose in the grocery business. Comstock—J. P. McCarthy succeeds Ruster Bros. in the grocery and meat business. Vermontville—Earl H. Field has purchased the drug stock of L. W. Loveland. Bay City—H. Hirschfield Sons Co. succeeds the Richardson Lumber Co. in business. Calumet—The Edward Ulseth Co. succeeds Edward Ulse.h in the lumber and fuel business. Greenville—Obetts Bros. succeed Obetts & Leweke in the grocery, flour and feed business. Saginaw—Edward Sova has opened a baxery in connection with his meat market at 817 Fordney avenue. Holland—James Borr has engaged in the boot and shoe business at 232 River avenue, under the style of the Holland Boot Shop. Saginaw—The C. M. St. John Co., 1440 Sheridan Rad, fuel, builders sup- plies, contractor, has increased its cap- ital stock from $50,000 to $150,000. Akron—The Akron State Bank has been incorpora ed with an authorized capital stock of $20,000, all of which has been subscribed and paid in in cash. St. Louis—The Park Hotel Co. has been incorporated with an authorized capital stock of $10,000, all of which has been subscribed and $4,500 paid in in cash. ; Bangor—Sam Witz, who has con- ducted a clothing and men’s furnsih- ings store for over 35 years, has sold his stock and store building to a Chi- cago company. Grand Haven — The Ewald Drug Co., has been incorporated with an authorized capital stock of $20,000, $11,000 of which has been subscribed and paid in in cash. Holland—William Zonnebelt, pro- prietor of the Pine Avenue Market & Grocery, has sold his stock to Jack Sytsma, who will continue the busi- ness under the old name. Greenville—John H. Temmink has sold the hardware stock of J. H. Tem- mink & Co. to Kingsbury & Seiber, who conduct an implement store and will consolidate the business with their own. Fowler—Owing to ill health, Frank W. Geller has sold his grocery stock and s‘ore building to Frank A. Weiber, who has taken possession. Mr. Geller cnducted the store he has just sold, 42 consecutive years. Detroit—C. B. Weaver & Co., 515 Tenth street, has been incorporated to conduct a warehuse and storage, with an authorized capital stock of $1,200, all of which has been subscribed and paid in, $700 in cash and $500 in prop- erty. Port Huron — The Elizabeth Ann Shop, 510 Water street, has been in- corporated to deal in women’s ready- to-wear garments, with an authorized capital stock of $2,500, $1,500 of which has been subscribed and paid in in property. Detroit — The Mich-Ohio Riteall Corporation, 1023 Lafayette building, has been incorporated to deal in check- writers, office supplies, etc., with an MICHIGAN TRADESMAN authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Beaverton—The Peoples State Bank and the Old State Bank have consol- idated under the style of the State Bank of Beaverton, with an authorized capital stock of $30,000 and $10,000 surplus, all of which has been sub- scribed and paid in in cash. Elsie —- Crel] & Pierce, hardware dealers, are conducting a closing out sale preparatory to dissolving partner- ship and closing the store. J. G. Pierce will remove to Syracuse, New York and H. B. Crel! has not definitely decided what he -will do. Grand Rapids—The Heyman Co., 221 Monroe avenue, N. W., has merged its business into a stock company un- der the style of the Heyman Furniture Co., with an authorized capital stock of $20,000 all of which has been sub- scribed and paid in in cash. Detroit—The Alvin A. Green Coal Co., 13879 Goodard street, has been incorporated with an authorized cap- ital stock of $50,000 preferred and 50,- 000 shares at $1 per share, of which amount $20,000 and 2,000 shares has deen subscribed and $22,000 paid in in cash. Ishpeming—Ray Austin, who has been employed as a salesman by Mor- ris & Co., has taken possession of the Lindberg market on Vine street, be- tween Park and Third s‘reets. Oscar Lindberg desires to dispose of his lo- cal interests, as he is to take over a large market in Kenosha, Wis. Previ- ous to starting work for Morris & Co., Mr. Austin was employed in the mar- kets of Lindberg Bros., and the Ish- peming Store Co. Detroit—The new Masonic temple has been selected as the meeting place for the Better Merchandising Confer- ence and Exposition which will be con- ducted under the auspices of the Wholesale Merchants Bureau of the Detroit Board of Commerce March 8 to 10. Retailers are expected here from all parts of Detroit’s wholesale trading area and thousands of retailers are expected to view the exposition which will include displays of merchan- dise by Detroit wholesalers and manu- facturers. Lapeer—A man giving the name of Kenneth Mason entered the office of the R. B. Odle Coal & Ice Co., at Lapeer recently and asked for employ- ment. Told there was none, he lin- gered, and watching his chance when no one was looking, tore a page of blank checks, containing Mr. Odle’s name, out of the check book lying on the desk. Making out one of these cheks for $39.50, signing Mr. Odle’s name, Mason went to a store and made a giving the check in payment. Three or four days later the check was turned into the Lapeer Savings Bank and the forgery discovered. small purchase, Manufacturing Matters. Detroit — The General Necessities Corporation has increased its capital stock from $6,000,000 to $7,000,000. Ithaca—The Colonial Abstract Co. has decreased its capital stock from $18,000 to 180 shares no par value. Detroit— The American Bushing Corporation, Dime Bank building, has changed its name to the Pressed Met- als of America, Inc. Ubly—The Huron Overall Co., em- ploying twenty girls, has closed down and Edward Zinger, president of the company, states that the business may be sold if the purchaser will keep it in Ubly. Adrian—The Kewaunee Furniture Co., formerly the Economy Drawing Table Co., is working full time pro- ducing its line of schoo] laboratory equipment and plans to’add to its plant next spring. Big Rapids—Three of the largest machines ever made for the purpose of sharpening large knives, saws and railroad locomotive guide bars, have recently been turned ut by the Han- chett Swage Works. De:roit—The Williams Keyless Lock Co., 1827 East Larned street, has been incorporated to manufacture and deal in locks, with an authorized capital stock of $6,000, all of which has ‘beeg subscribed and $1,600 paid in in cash. Detroit—The Superior Refining Cor- poration, 3310 Fullerton avenue, has been incorprated to manufacture, deal in and refine chemicals, with an author- ized capital stock of $10,000, all of which has been subscribed and paid in in cash. De-roit—The Norman Boosey Man- ulacturing Co., 5140 Hamilton avenue, has been incorporated to manufacture aud deal in plumbing supplies, with an authorized capital stock of $200,000, $150,000 of which has been subscribed and paid in in property. St. Clair — The Michigan Drawn Metal Moulding Co., has been incor- porated to manufacture and deal in metal products, with an authorized cap- ital stock of $100,000, of which amount $52,400 has been subscribed and paid in, $2,000 in cash and $50,500 in prop- erty. Detroit—The Pyramid Products Co., 120 West Woodbridge street, has been incorporated to manufacture and deal m_ bakers and soda fountain supplies, with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in, $5,000 in cash and $5,000 in property. Detroit—Flue-Foe, Inc., 2425 Rich- ton, has been incorporated to manu- facture and deal in patent medicines, with an authorized capital stock of $100,000 preferred and 1,500 shares at $1 per share, of which amount $9,000 and 1,000 shares has been subscribed and $10,000 paid in in cash. Holland — The Western Machine Tool Works has purchased the entire assets of the John Steptoe Shaper Co., of Cincinnati, Ohio. Steptoe shapers will now be manufactured at the Hol- land plant of the former company, in addition to the Western radial drills and the Garvin automatic tappers. Adrian—At the Schwarze Electric Co.’s plant this year new steel frame windows have been installed in one of the buildings and a similar improve- ment to another building is to be made during the winter inventory season when manufacturing operations will be suspended for a time. In addition to installing new windows which have greatly improved the lighting of the building the company has installed a December 22, 1926 new elevator and enlarged its tool room. Adrian—The Anchor Concrete Ma- chinery Co. is completing a new fac- tory building and office at its plant on East Beecher street. The main offices of the company formerly located in Columbus, Ohio, are being brought to Adrian and will be opened as soon as the furniture and equipment arrive. In the meantime machinery is being mov- ed into the new factory building which when in operation will afford the com- pany nearly twice its present manu- facturing space. —_+--—____ Preliminary Programme For State Hardware Convention. The thirty-third annual convention and hardware exhibition of the Michi- gan Retail Hardware Association will again be held in Grand Rapids, Feb. 8, 9, 10 and 11. Convention head- quarters and meetings will be at the Hotel Pantlind, and the exhibition will be at the Waters Furniture Exhibition building, about a block from the hotel. The program, exhibit and entertain- ment committees are all at work, and we are looking forward to one of the best conventions ever held by the Michigan Association. The program, which is yet in its formative stage, promises us some- thing good. We will be honored with the pres- ence of National Secretary Herbert P. Sheets, who will -peak on “The Prob- lems of Adjustment.” Dean Charles M. Thompson, Col- lege of Commerce and Business Ad- ministration, University of Illinois, will address us on “Some Significant Trends.” Director, James B. Draper, Detroit, will speak on “Installment Selling and Financing.” S. R. Miles, manager of the Store Management Service, National Asso- ciation, will address us and has taken for his subject, “Stemming the Tide.” J. Fred. Berner, Jr., Euffalo, will speak on “The Future of Hardware Retailing.” R. W. Carney, Wichita, Kansas, will address us, his subject will be “Weld- ing the Weakest Link.” Charles J. Crawford, manager of the hardware department of Sperry’s De- partment Store, Port Huron, Michigan will speak on “The Application of Modern Methods in the Hardware Business.” Charles H. Williams, Streator, IIl., Past President of the National Retail Hardware Association, will give us a talk on “Getting On In the World.” Paul W. Ivy, Chicago, Ilf., Lecturer on Sales Methods at Northwestern University, will give us a selling talk. Questions pertaining to “The Future of Hardware Retailing” will be dis- cussed the first half hour of each ses- sion. There will be plenty of entertain- ment. Theater party, dance, banquet and special entertainment will be pro- vided for the ladies. >. Algonac—The Chris Smith & Sons hoat works are building an addition to its factory, 54 by 66 feet, with a load- ing platform attached. It is to be used for the installation of motors in the speed boats, December 22, 1926 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granu- lated at 7.10c and beet granulated at 6.90c. Tea—The market is firm, with al- most everything in the line of desir- able teas held at least steadily and mostly strongly. Ceylons and Indias are particularly strong. There have been no special changes during the week, possibly because the demand has been comparatively light. Coffee—The Brazilian exchange is ia such an unsettled condition that Rio and Santos are being affected almost trom day to day. Most of the fluctua- tions during the past week have been downward and amount to probably about %4c in all grades of Rio and Santos, green and in a large way. Per- haps as the week closes the market is slightly stronger. Mild coffees re- main unchanged for the week, although the list is undoubtedly easy. The job- bing market for roasted coffee remains about unchanged, but the tendency of course is a little soft, particularly on Rio and Santos. Canned Vegetables—Evidently quite a few factors have become restless over the prevailing situa*--- in toma- toes. It is felt that the position of this vegetable is quite strong, and that since the volume of future delivery bookings earlier in the year was relatively small bargain hunters will be looking around eary in the new year. There seems to be little doubt that the 1926 pack was short, but the competition which has been experienced in this market from Virginia and Tennessee tomatoes has perhaps operated to prevent the mar- ket from showing any particular im- provement. There may be a rush of deferred business for the tomato can- ner at an early date. The absence of many members of the trade who were in attendance at cannery conventions at York, Pa., and Philadelphia con- tributed to the narrowness of this mar- ket. Dried Fruits—Not more than a seas- onal amount of buying in the dried fruit line, it is expected, would be suf- ficient to lift values above their pres- ent basis. Early this week Coast wires told of a stiffening of packers’ views with the expectation voiced that apri- cots would be entirely cleared within another sixty days. Choice and extras have already been taken off the mar- ket, and only fancy or extra fancy ap- pear to be left. It is not to be expect- ed that lower prices will materialize on prunes, as present values which are right on the cost of production seem to be moving the item fairly well. The packers in California are not overload- ed with the fruit at the present time, as witnessed by the fact that they are to-day paying their growers Y%c per pound more for prunes than they were three weeks ago. Peaches and pears may begin to get a better seasonal call along in January and February, al- though the movement at .the present time is little better than routine. While special features are absent in raisins no fault has been found with the cur- rent rate of consumption. An excep- tionally good business is doing right along in the seeded varieties. Canned Fish—Due to a number of reasons it becomes more and more evident that it will be necessary for the Maine Co-operative Sardine Co., East- port. Me., to advance its prices on Maine sardines at a very early date. It is apparent that a sharp advance must be announced early in January. The necessity for this has been brought about by several causes, principally the largely reduced output of the 1926 packing season, and also to other caus- es not the least of which is the present competitive conditions between Maine sardines and imported sardines which strongly favor the Maine product. Ow- ing to the complete absence in Maine waters of small fish at the present time, fishermen are predicting that next season’s catch of sardines will be both very late and very light. This opinion is based on past experience covering a long period of years, and the older fishermen and packers feel very much discouraged about the promise of the supply of fish for next season’s pack. Packers have become most bullish in their ideas as to the value of their present limited holdings and are in- sistent upon getting a firm price for their present stocks, anticipating that the time is not far distant when Maine sardines will be almost impossible to obtain and that exceedingly high prices will be in order. Subject to confirma- tion, the company will confirm orders as per price list of Oct. 16 for ship- ment until but not later than Jan. 8. Nuts—As a result of the big pre- holiday movement seen in nuts and nut meats, the remainder stocks of a num- ber of items have been quite light. Some holders are entirely sold out of Brazil nuts and Sorrento walnuts. A last minute rush developed this week for the Christmas holidays and holders have priced their lines attractively in anticipation of it. The condition of foreign nut markets has been general- ly steady, with the exception of al- monds, in which the undertone has perhaps been somewhat softer. The recent improvement in the French and Italian rates of exchange has had but little influence in the final analysis because the value of foreign curren- cies themselves has remained relative- ly stable. It is believed that in the long run walnuts will prove to be quite desirable property. Beans and Peas—The demand for dried beans is now in possibly its dull- est time of the whole year. Trade in everything is extremely dull and prices are easy, particularly in pea beans and California limas. All varieties of dried peas remain unchanged from last week. Syrup and Molasses—The market for New Orleans molasses is strong, with higher prices being asked, es- pecially for new crop. Fancy grades of New Orleans molasses are wanted. The market is strong and active. As to syrup, sugar syrup is in very fair demand. There is no pressure to sell. Prices are steady. Compound syrup is satisfactorily active, at unchanged prices. Cheese—The market has had a firm week, on account of ccmparatively light offerings and a fair demand. Paper Bags—Manufacturers of paper bags have changed their basic list on bags from the “3’s” up. The increase. is about 5 per cent. above the old list, with the usual discounts. The ‘“3’s” which were listed at $5.10 are now $5.30; “4’s” which were $6.20 are now $6.90, with similar changes through- out. These changes will equalize the costs on various sizes, with each group bearing its own expense. — +2. Review of the Produce Market. Apples — Wagners and Baldwins command 75c@$1.25 per bu.; Northern Spys, $1.50@2; Delicious in boxes, $3.75. Bagas—Canadian, $1.75 per 100 lbs. Bananas—84%@9c per Ib. Beans—Michigan jobbers are quot- ing as follows: €; He Vea Beans 20 $5.20 Eight Red Kidney ..-.. 8.50 Dark Red) Kidney .-..-__.__.____ 745 Beets—$1 per bu. Butter—The market is weaker and ‘ower. Jobbers hold fresh packed at 50c, prints at 52c and June packed at 44c. They pay 25c for packing stock. Carrots—$1.25 per bu. Cauliflower—$2.50 per doz. Celery—Home grown, 30@75c per doz.; Rough California $5 per crate. Cocoanuts—$1 per doz. Cranberries—$5.50 for Late Howes. Cucumbers—$3 per doz. for South- ern hot house. Eggs—The market on fresh has de- clined about 6c per doz. Local jobbers are paying 44c this week for strictly fresh. Cold storage operators quote storage eggs as follows: pre Pachtde 25 38c Rtg 36c SeCOMds: ee 34c Cracks and dirties _.. 3lc Egg Plant—$2 per doz. Garlic—35c per string for Italian. Grape Fruit—$3.75@4.50 per crate for Floridas. Grapes—Calif. keg. Green Onions—Chalots, 90c per doz. bunches. Honey Dew Melons—$3 per crate for either 6, 8, 9 or 12. Lemons—Quotations are now as fol- lows: Emperors, $6 per SOO (Sunkisg 02 $6.00 S00 Red Ball oo 8 5.50 SOQ Red Ball 208 5.00 Lettuce—In good demand on the following basis: California Iceberg, 4s per bu. _.$4.00 Hot house leaf, per Ib. ___-______ 12c Onions—Home grown, $2.50 per 100 Ib. sack; Spanish, $2.50 per crate. Oranges—Fancy Sunkist California Navels are now on the following basis: Oc wwe $4.50 0 5.00 OY BERS S aSE S eee ea 5.50 OU ieee ee 5.75 ee 7.00 Oe eee 7.25 Pa AE REE meet aoe ia 7.25 OSG SIE OE IENOHE ERG 2S ieee beset el 7.29 Oe ee ee 1.29 ae se 7.25 Sunkist Red Ball, 50c cheaper. Floridas are sold on the following basis: ROO) co 2 $5.75 | SARE IS ct TSS aes nea 6.00 PO oe 6.00 ZO) ie ee 6.00 BOR ieee pe ee eed can 6.00 5 OIG 220 ee 6.00 Oe ee 5.50 288 oe 5.50 544) oe 525 Parsnips—$1.50 per bu. Pears—$3.50 per crate for California. Peppers—Green, 75c per doz. Potatoes—$1.70@1.80 per 100 Ibs. Market steady. Poultry—Wilson & Company pay as follows this week: Heavy fowls 252000 22¢ ight fowls 2200 23s 15c Springers, 4 Ibs. and up 2.:.-._ 2c ‘Furkeys Caney) young —.--.—__ 37¢ Turkey €Old Toms) .....2. 30c Ducks €White..Pekins) 2 3s. 24c CGCS Ce 20c Radishes—75c per doz. bunches for hot house. Spinach—$1.25 per bu. for Texas grown. Squash—$1.25 per bu. for Hubbard. String Beans—$3.50 per hamper. Sweet Potatoes—$2 per hamper for Delaware kiln dried. Tomatoes—Southern stock, $1.20 per 7 |b. basket. Veal Calves—Wilson & Company pay as follows: Haney 0202s 4Y@15c Good ae 13c Medi 222 12c BOOP 22286 09c Wax Beans—$3.50 per hamper for Florida. ——_>-~. Allegan—The Jewett Radio Co. fac- tory in this city has been absorbed by a new corporation here, the Baker Fur- niture Factories, which comprises Ba- ker & Co. and the Allegan Furniture Shops. Hollis S. Baker will be presi- dent and general manager of the new organization and the three plants will be operated from the general office in the old Baker & Co. offices. No change will be made in the managers of plants. The Jewett factory wiil be started up next Monday and chairs and furniture will be made there and later other lines will be added. Several months ago Baker & Co. were awarded the contract for making the furniture for a mammoth passenger steamer, Malola, now being built at Cramp & Co. ship yards, Philadelphia. The con- tract for furniture for 500 staterooms was held up for a time but now work will begin on it at the Jewett plant and be completed by April 1, next. ‘this contract should mean the em- ployment of skilled labor. President Baker states he expects to employ a force of 500 men before many months. -——_—_-> 2 Christmas Bells. I heard the bells on Christmas Day Their old familiar carols play, And wild and sweet The words repeat Of peace on earth, good will to men. Then from each black accursed mouth The cannon thundered in the South And with the sound The carols drowned Of peace on earth, good will to men, And in despair I bowed my head; “There is no peace on earth,” I said, “For hate is strong And mocks the song Of peace on earth, good will to men!’ Then pealed the bells more loud and deep “God is not dead, nor does He sleep The wrong shall fail, The right prevail, With peace on earth, good will to men!” Henry W. Longfellow. ge Let the quality of your work do your bragging. = IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. Howell, Dec. 17—I am glad that our good friends at Saginaw found time to write you about that fake Blind Man tie game. This town, as well as most every other town, has been flooded with his stuff. So much came here that the postoffice had to relay the carriers. All three banks, as well as the postoffice, tell me that it is sur- prising the amount of money that ts sent to this outfit. The ties are worth about 10 cents apiece. You can go on Woodward avenue in Detroit and see them made and have your choice for 10 cents. The appeal in the letter is what gets under the skin of a great many. A young man here, after getting the let- ter, got up in Sunday School and ask- ed that everyone send for some of the ties and also that the school make a donation. I am very grateful for the Realm of Rascality department. I believe that alone is worth ten times the price of the paper. I am going to have this tie revela- tion copied in our ret paper. C. Pettibone. Paunee Bill seems to = flooding the entire country with ties. We have reports from several states on him and his operations, and from every point we hear of ties and more ties. He must have many thousand dollars worth of merchandise in the mails. The postoffice at Lansing recently report- ed over 10,000 packages of his ties be- ing received at one time, and a later report indicated many of them being returned to the sender. Louis Guenther, editor of the Finan- cial World, thus pays his compliments to one of the most gigantic swindling shops on the globe: Under the guise of an organized market a gambling hell is operated whose field for patronage is national in scope. It outrivals Monte Carlo in the size of its game and the annual rake-off for its proprietors. Our Monte Carlo is none other than the Boston Curb. In comparing it with its European prototype we must apologize to the former, for it must be said in its behalf it does not parade under an alias of respectability, but flauntingly avows it is a gambling re- sort in which at least the gamesters are not playing with marked cards or crooked wheels. Not even this meager defense can be offered for the Boston Curb—since there is so much evidence available to prove its willingness to act the tool for legally branded criminals to aid them to fool American investors through manufactured quotations that are un- representative of actual transactions, and thereby lure them into the pitfalls of losses. Of approximately 113 securities list- ed on the Boston Curb seventy-eight are mining shares, the greatest bulk of which are undeveloped prospects, some are prominent “has beens” of previous get-rich-quick eras, like a few of the Lawson stocks, fourteen oils, eleven manufacturing companies and thé. remaining ten are of a miscellan- eous and and motely character. 2 havé gone through this list of stocks with a fine tooth comb and can- net firid-any that pay dividends, or. for MICHIGAN TRADESMAN that matter, with the exception of sev- eral, any that can be rated at all with a reputation entitling them to con- sideration even as a fair speculation. This extreme paucity of decent securi- ties in itself is an indicia of the low standing of the Boston Curb as an or- ganized market in respectable financial circles. One could well wonder how it is possible for such a market to thrive in Massachusetts, the home of the Pil- grims, the abode of Puritanism, the cradle of our Blue Laws and the last place in the country it would be sup- posed the criminal element, plying its trade in financial channels, would look to as a haven from which to carry on their swindles unmolested. In the city of Boston it is likely the Boston Curb does little harm, for there its Lilliputian proportions are recognized. It is throughout the coun- try that its pernicious influence spreads. Seeing its manufactured quotations in- nocently published in the newspapers the unposted investor assumes it to be an important market. In reality the Boston Curb is com- posed of a beggars’ guard of brokers, not more than thirty in number. In- stead of occupying spacious quarters befitting a popular and substantial ex- change it is located at 37 Exchange Place, in an obscure alley, on the third floor, over a shoe repair shop. The secretary occupies a small room 10 by 10 feet square. The trading floor is a room 50 by 50 feet, containing four posts, which are simply wooden bench- es with signs over them, giving the names of stocks. There were only twelve to fifteen members _ present when the investigator inspected the premises. What the Boston Curb lacks in di- mensions, membership and in import- ance it more than makes up in devious and despicable practices used to at- tract the attention of the outside pub- lic. Through its loose listing methods it has encouraged pool operations pri- ols Gi A is marily designed to create fraudulent quotations. The fact is admitted in some of the explanations made to the dupes who bought mining stocks on the invitation of its members when their prices began to slump away after a great many prominent newspapers refused to carry its quotations. Among the fake mining and oil pro- motions fathered by the Boston Curb are the following: Idaho Copper Unity Mines Consolidated Petroleum Quimby Oil Bagdad Silver San Juan Land Juno Copper Ardsley Butte. Del Norte Mining Bagdad Smelter Butte Copper Cons. Perpetual Petroleum Cheyenne Oil Dun Glen Mines. General Mines Colombia Emerald Development Butte Elk Park. A man who goes by the name of R. L. Everett is now jumping from place to place in Michigan selling a preparation which is labeled Never Idle Poultry Tone. He has been re- ported as operating in Hillsdale, Clin- ton and Ottawa counties. One Hillsdale county correspondent reports that he was in the neighbor- hood of Quincy not long ago selling his dope at $10 a bottle and one bottle is supposed to last each farmer a year without any mention as to the different sized flocks. Another from the same _ county writes that six or seven years ago a man came to his neighborhood and offered to cull chickens free of charge. The man then showed him a bottle supposed to contain “Never Idle Poultry Tone” and offered one bottle for one cull hen. The dope was to kill lice if placed in the drinking water, and Grand Raph Wich. Chit B ff iF Beughd ./ PRANK LETELLIER, Wholesale and Retail Deater in Groceries, Provisions, Pure Wines and Liquors, 27 CANAL STREET. Sf? oe oe i Mee LTA 7 A LL: Lorene KA ee + LIch 6 Leiet Chl Z * DAil Jifer 74 Lille oe Lf? eres LOVTS fee he ae I 2 Ca: Ge: . rs fy Cora eke eh ye or Lie Kb a a dt ya 47 LS 150 4A PG: Fa v A try 4 Jf. Pas SPT PIA SEEMS f Ruling Prices Sixty-Two Years Ago. J. J. Wolbrink & Son, general dealers at Allendale, send the Tradesman an invoice for goods purchased from a Grand Rapids nterchant in 1864, from which the following fac simile has been made: December 22, 1926 he would exchange as many bottles as anyone wanted on that basis. ‘The dope seemed nothing more than a weak solution of copperas,” writes our correspondent. This man visited the home of a Clin- ton subscriber and claimed to be from the ‘Never Idle Remedy Co., Center- ville, Mich.” He “hooked” several farmers in that section and nearly got our subscriber, but being short of money when he was there our sub- scriber told him to call back in a couple of days. He left a gallon of the dope and to date has failed to call for his money. If he knows what is best for him he will not call for it. The latest report on him comes from Ottawa county, where he worked dur- ing the week of Thanksgiving. That some of the folks proved too smart for him is indicated by the letter, a part of which reads as follows: “We fell for it and bought $10 worth. Later one of our neighbors called up and told us that he had found upon enquiring of those who had bought a few months before, that the stuff was no good. So we _ located Everett and had him come to a neigh- bor’s hci.-¢. 2nd while he talked to the neighbor we listened from another room. He told that we had bought for $18, and made some other state- ments. After he had talked for a while we walked in and told him that we had been informed that the stuff was no good. Of course he was angry and called up the man to whom he had referred us as a Satisfied customer of his. Apparently that man told him what he thought of him, anyhow he told us that there had been a mistake, but he would make it good with the man. Then we told him to make it good with us right there and he did by refunding our money. “He was supposed to call on some of the neighbors next day but he never showed up. We told as many people as we could so they would not get stung. “He was traveling in a Chevrolet coach, with Michigan 1926 license number M-3-478.” These folks served him right, but they made one mistake and that ‘s that they did not turn him over to the sheriff. —__+->—___ Regular Stocks For Silk Sales. In holding sales of silk fabrics it is preferable for retailers to mark down regular lines than to purchase special lots, in the opinion of a silk manufac- turer. After the sale, he added, the store can put the remainder of the un- sold merchandise back into the regu- lar stock at the usual mark-up and fill in on colors. This manufacturer says that customers have greater con- fidence in this type of sale. In addi- tion, the salespeople can put more en- thusiasm into their work, because they know the intrinsic value of the goods. Finally, according to the manufacturer, the store has a clean stock, with no broken assortment of colors which can- not be filled in and which cannot be readily disposed of. —_~-.—__ In order to concentrate your troubles all that is needed is to divide your love. wr December 22, 1926 MICHIGAN TRADESMAN 7 SUCCESSFUL SALESMEN. Geo. De Waard, Representing Ben Krause Co. George De Waard was born on the West Side, Grand Rapids, Jan. 11, 1905. His antecedents were Holland, both of his parents having been born in the Netherlands. He attended Union high school, graduating on the aca- demic course in 1921. The next two years he attended Junior College. He then entered the employ of the Ed- wards Shoe Co. with whom he re- mained two years. About a month ago he engaged to travel on the road for the Ben Krause Co., covering Southern Michigan and seeing his trade about once a month. Mr. De Waard resides with his par- ents at 1536 Turner avenue. He at- tends the Wealthy avenue Baptist church, having no fraternal relations as yet. His hobby is basketball. Mr. DeWaard is looking forward to his new connection with fond anticipa- tion and the energy and aggressive- ness he puts into his work gives every reason for believing that he will achieve a decided success. Mr. De Waard naturally assumes the leadership of any organization he joins or any movement he associates himself with, owing to his ability to preside over meetings without em- barassment and his knowledge of parliamentary law and usage. He has always taken an active interest in Y. M. C. A. activities, which recently found expression in his election as President of the Grand Rapids Hi-Y Society. —_———_—.2- > Of Course There Is a Santa Claus. Grandville, Dec. 21—What would this world be without its myths? There would be no Santa Claus, no fairies, no Daddy Long Legs, no Puss in Boots. All would be prosy enough for the little tots without mythology. Yet there are people who dissent from the idea of deceiving a child with a mythical Santa. It is wrong to thus deceive a child. _ Without Santa Claus, without those fairy tales of our tothood what would there be in this grim old world of ours worth living for, tell me that you sour old skeptic with re- gard to fairy land? Dear Editor: I am eight years old. Some of my little friends say there 1s no Santa Claus. Papa says, “If you see it in the Sun, it’s so.” Please tell me the truth: is there a Santa Claus?” Thus did a small girl write in the olden time to the editor of the New York Sun and that genial soul at once replied confirming her faith in the Christian Santa who comes once a year to bless the homes of the rich and poor alike. Alas! How _ dreary would be the world if there were no Santa Claus. And he who would shake the child heart in its belief of the Christmas Saint is not a friend to man. The best, most precious things in this world are things not seen by man or child. Be- cause you have never seen Santa com- ing down the chimney is no sign that he does not exist. The Christian’s be- lief in a heaven is not founded on what he has seen. If it were, how sorry would our old world be to-day. There is such a blessed reality in Santa Claus around Christmas holidays it would be a sin to tear the dear old saint of that hour from the belief of any child. Belief in things not seen is the height of faith. Tear out Santa from the lives and hearts of our juvenile world and the brightest picture in all their lives would be blasted. There are ills enough to come without spoil- ing childhood illusions by cold-blooded, hard facts. The mind lives as well as the body, and so long as the mind dwells happily on even that which may in reality be a delusion it is the he:ght of folly to dissolve the vision. Santa Claus has lived, breathed and had an existence as real as anything beneath the stars ever since Christian- ity dawned upon our world. Why tear from the heart of youth that pleasur- able story of the driver of the rein- deer, with his. sleigh loaded with sweetmeats, toys and more staple presents for budding humanity. A well told fiction may sometimes be better than sordid facts for the young minds of our world. Let us not think of taking away Santa Claus. Such an act would be more sacreligious than to tear out a part of the holy scriptures. We _ shall not do this. Only soured minds can conceive of such a thing. Truly and really there is a Santa Claus. How do I know? Because I have felt thrilled at the sound of his voice and the teuch of his hand. Sleeping calmly under the roof of a backwoods lo gcabin, I was one night visited by the jolliest old Santa who ever wore furs and sported a pair of nifty reindeer and sleigh. He came and smiled upon the sleeping boy. He did not depart until he had filled our stockings with goodies, and then he saluted me with the touch of a finger, and as my eyes flew open, fully awake to the situation, the jingle of his sle‘gh bells yet tinkled on the air, and his jolly laugh rang out across the snow. Through the frosty window I saw him flit away into the great pine woods and he was gone. The next morning my well filled stocking attested that old Santa, kindly old soul that he is, had been to our house and had not forgotten two little backwoods laddies whose faith in him has never from that day to this been shaken. Is there a Santa Claus? Well, if there isn’t, then more than half the joys of this world have been founded upon lies. A myth you say. Yes, that may be true, yet even a myth may bring more joy than the strongest fact. Most of life is made up of things not so. If all the myths were wiped out what would there be in life worth living Very little indeed. The early missionaries used to speak disparagingly of the poor In- dian’s conception of God. He was untutored, taking all his beliefs of a hereafter from nature, which was all wrong. Not until the Bible came into the red man’s life was he in any sense educated to the higher duties of life. Perhaps, and yet when the white man said “Lo the poor Indian, whose un- tutored mind sees God in clouds and hears him in the wind,’ with the thought of discrediting the brain of the Indian, the white man made a mis- take. Where better could a human, white or red, see the Creator than in clouds and hear Him in the wind The best of life is made up of myths. Santa Claus is the sovereign hero of our child life, and belief in him as truly a thing of life and actuality, has done more for the good of children than all the severe lectures of men who see nothing with a pleasant side, and have never found anything more interesting than Fox’s Book of Martyrs or a description of the woes of the condemned. Again we say the best of life is that which is largely mythical. Our im- aginations run wild at times mayhap, and yet the pleasantest pictures ever painted are those almost wholly of a mythical nature. Stand by Santa Claus, good friends, and don’t let the child minds lose faith in that dear old saint for any consideration whatever. Old Timer. —__~s<2-.—_ Five Hundred Hotels in Nice. Nice, France, Dec. 16—England ho- tels and resorts are less dependent up- on foreign patronage than France, hence far less catering to the comfort of Americans. In France is every- where noticeable Paris edit'ons of American papers and for sale at every corner news stand. And the same here in Nice, along the promenade with magazines, Saturday Evening Post, Literary Digest, American, Good Housekeeping and many others so easily obtained, while in England you have to enquire for stores where papers are sold and sometimes go a long ways to locate them. I wish I could read French papers to get their views about payment of American debts. Certainly their treat- ment of American visitors is unchang- ed from former years. I was told the other day that Nice has five hundred hotels. The figure seems staggering, but you are dis- posed to accept it when you note the great number of hostelries in all por- tions of the city. While they have here scenic beauty and fine climate (not equal to Califor- nia, however), one wonders where in Northern Michigan will be the center of the great resort section that is sure to develop. If Traverse City was awake and alive to its great possibilities and na- tural advantages it should be laying the foundation for a great destiny. Gay W. Perkins. —_—_++-<. Add'tions To List of Old Travelers. Grand Rapids, Dec. 21—Herewith find the names of twenty-one old trav- elers to be added to the list you print- ed in the Tradesman of last week: Barnhart, Clifford Baxter Drueke Hake, Louis. Dooley, J. J. Iden, L. €. *Imanigart, Louis. Jewell, Frank. MacAuley, Harry. *Campbell, A. L. Mangold, Ed. C. Miskill, J. D. *McWilliams, Geo. Reily, T. Edwin. Richter, Fred. Utman, John C. Way. Allen B. *Williams, Clark. Stevenson, A. W. Sweet, Benjamin. Swigart, Scott. I realize that there are probably many names yet that ought to be added to this list, but I cannot recall them. Geo. W. McKay. —_—__~>~+ > Treat failures as stepping stones to further effort. WoRDEN GROCER COMPANY The Prompt Shippers Another Quaker Leader QUAKER EVAPORATED MILK The Milk for Every Meal TYG AM MC CLL Customers know this brand OTTAWA at WESTON WORDEN (GROCER COMPANY Wholesalers for Fifty-seven Years THE MICHIGAN TRUST COMPANY, Receiver GRAND RAPIDS ineiAcan nstie sna Smartt THE ETERNAL STRUGGLE. St. Luke relates in his gospel that the tidings of the Nativity were indeed good tidings for, after hastening into Bethlehem to verify the fact of the Messiah’s birth, the shepherds “return- ed, glorifying and praising God.” The world of that day was a cruel place for the common man. Those who sat in the seats of the mighty—his kings and priests and Roman conquerors— oppressed him. He knew not peace, but eternal strife. He enjoyed the good will of few, nor had it in his heart for his fellows. Hate, hypocrisy and greed reigned. That was more than nineteen cen- The world has undergone great changes in many things since then. Empires have risn and crum- bled. Science has opened many doors to formerly hidden stores of knowl- edge. Discovery and exploration have widened the known world until nearly the whole globe is the workshop and the playground of mankind. Invention and industrial development have vastly improved the lot of the average man and woman. The arts and the progress of education have elevated us to a quite as crassly material as that of other times. We proudly boast of our civilization. So much for that. There is no gain- saying that the mind of man_ has wrought wonders that were once un- dreamed of. But how far has the heart of humanity progressed since that first Christmas eve when, the Christian Bible tells us, the angels appeared in the Judean sky and heralded an era of “Peace on earth, good will toward men!” Scarce eight years have passed since the close of the most horribly devastat- ing war in history. It has been fol- lowed by any number of minor wars. None can tell from day to day that the great nations will not soon again be at one another’s throats. There is no peace. Good will? Where is it to be found? Not in the chancelleries where wily statecraft plots and schemes. Not in the palaces of presidents and kings. Not in the parliaments of democracies. Not among the creeds, where bigotry and pharasaism still hold sway. Not in industry, where capital and labor claw angrily at each other. turies ago. plane not millions of Christmas firesides the light of love still shines and in millions of hearts there is still that goodwill which none but the warped professors of pessimism will doubt is capable of being made the foundation of better things in the or- ganized world. Human nature is right after alf and if hate and wickedness sometimes seem to have the better of the eternal struggle between right and wrong, still Christmas day comes with its assurances that the masses of man- kind, the plain people, believe devoutly that this world is not bad but good and that its destiny is to be better. Be- lieving so they will make it so. Sut around EXCLUDING PESTS. A list of pests collected from im- ported plants and plant products dur- ing the two years 1924-1925, recently issued by the Federal Horticultural 3oard, serves to recall the grumbling MICHIGAN TRADESMAN by certain foreign interests about American plant and fruit embargo and quarantine regulations. The list em- braces some 5000 items of intercepted insects and diseases coming from 117 countries. Some authorities on the subject have gone so far as to declare that the next great war will be waged between man and insects for the control of the world and not between man and man. It was two centuries after Fitzherbert published his “Boke of Husbandry,” in the reign of Henry VIII, that Sir Humphry Davy, the “father of agri- cultural chemistry,” laid the founda- tion upon which the scientists of to- day are erecting defenses against the modern menace. It is significant that half a century ago there were few pests among our farm crops, while to- day American soils are badly infested with insect diseases, fungus, etc. It is therefore of great importance that a curb be put upon the many pests, new and old, introduced from other countries. The Mexican cotton boll weevil caused damage to the extent of $5,- 000,000,000 during a period of twenty years and the pink boll weevil has done further great damage to our cotton crops since it was first introduced from Egypt. To choose another example at random, it was found that with an ac- tual production of over 450,000,000 bushels of potatoes in the United States in 1922 the reduction in yield due to diseases was 120,000,000 bushels. Of the foreign invaders, six new major pests which gained entry and estab- lishment during the four years 1908- 1911, with the plant enemies earlier introduced, now cause annual losses to farm crops of upward of $1,000,- 000,000, and the burden of their con- trol is laid upon the shoulders of the taxpayer in the form of an annual Fed- eral appropriation averaging more than $2,500,000. Thus, although some foreign fruit and vegetable producers object to American preventive measures and ac- cuse our authorities of using regula- tion as a sort of left-handed tariff pro- tection, experience fully justifies dras- tic regulation. As of collateral inter- ests, it may be mentioned that the strict quarantining of dogs from abroad finally stamped out hydropho- bia in the United Kingdom. MONARCHS ON THE HORIZON. Monarchies have faded from the world picture in such numbers in re- cent years that the prospect of two coronations in the immediate future looms as an unusual political spectacle. Emperor Yoshihito of Japan is dying, cabled reports declare. King Ferdi- nand of Rumania has only a few weeks to live, the most hopeful of his physi- cians say. Two new rulers, therefore, approach their destinies in a world that has changed beyond measure since royal lines were founded. Japan, upon the Mikado’s death, will enthrone Prince Regent Hirohito. As his title indicates, he has been the vir- tual ruler of his land for some time because of his father’s ill health. There is every indication that he is a son of the new Japan. As a boy he worried his guardians by swimming beyond the limits set for him at his private beach. More recently he has shown his inde- pendence by breaking a_ precedent which forbade a member of the royal family to leave Japan and touring Eu- rope, by ignoring political intrigue and marrying the Princess he wanted to marry, by playing golf in Western plus fours. Rumania is less sure of its next in royal succession. The baby Prince Michael, grandson of Ferdinand, is the heir to the throne through the renun- ciation of that right by Prince Carol. But there is an undercurrent of belief that Carol, when his father dies, may be recalled or may seize the scepter. He is another product of a new day, but of a different sort. His independ- ence has been shown in clandestine romances with notoriously immoral women, in defying political majorities in his country, in assuming the quar- relsome attitude of a “bad boy.” The two potential kings present a contrast. Each seems to be abreast of his age, but the spirit behind their modernism differs. It is not safe to venture a prediction regarding either as ruler. Men have a way of maturing under responsibility in ways not always indicated in their early lives. There are so few emperors left that it will be interesting to watch two new mon- archs settling under their crowns. COTTON AND COTTON GOODS. For a while during the past week cotton prices showed an upward ten- dency. This appeared to be due to the course of buying rather than to any new developments affecting the size of the crop. It seems, also, that nothing tangible has as yet been done toward withholding from the market several million ‘bales in order to keep up prices. In such plans a feature is to require a pledge from growers who are to be aided that they will reduce their acreage next year. But there is no way of keeping them to such a prom- ise. There is also another considera- tion. Should the carryover of cotton be as large as is indicated, the next crop would have to be a record low one if prices are to be pegged up at anywhere near the point which would be generally regarded as satisfactory. On the other hand, with a freer mar- ket and low prices more cotton would go into consumption and in new direc- tions, thus cutting down the carryover. It s noteworthy, in connection with this aspect, to call attention to the action just taken by the English spin- ners of American cotton. Since 1920 they have curtailed the weekly work- ing hours. Now, with cheaper cotton, they have resolved to go on a full- time basis. The ginning report which is due this week is expected to cor- roborate the latest of the crop esti- mates. In the goods market adjust- ments are steadily going on. Prices of heavyweight knit underwear were lowered substantially during the past week by New York State mills as well as by Southern ones. Denim prices were also cut drastically. Ginghams, however, were placed at the prevailing levels and prices guaranteed to April. Gray goods prices sagged somewhat. The fear is expressed in some quarters that there may be an overproduction December 22, 1926 of Southern cloths. Trading is still somewhat restricted in knit goods, but is expected to pick up within a fort- night or so. PROPHECIES FOR 1927. Already the prophets are busy let- ting us know what to expect from the new year which is just now hiding be- hind Christmas and which will be upon use before we realize it. The average man will be less inter- ested in the completion of astronomical calculations to show that it is really the earth which is erratic in motion, not the moon, as has been suspected, than he will be in Edward Ricken- backer’s prediction that the new year will see automobiles equipped with smaller, lighter, higher speed engines. It will matter far less to housewives that there are prospects of discoveries of more fossil remains of early man in Europe than that plant science prom- ises some new varieties of food from the vegetable world. Admiral Fiske’s prophecy that Germany will regain its pre-war position in shipping will dis- turb some business men, but the chief interest most of us have in such mat- ters is whether or not we can lay our hands on sufficient money to take us to the other side for a few weeks, re- gardless of the flag our vessel flies. Alfred Wiggam’s prediction that reg- ular psychological consultations may be held in future to aid students is perhaps too hopeful by a good deal, but the time is sure to come when such aid is offered in our schools and col- leges. Yale has made a fine start with its new psychiatric department. Whatever our interest in life, the year promises to keep us supplied with new material for thought. VOLUME OF BUSINESS GOOD. General conditions all over the country continue to be the subject of favorable reports. What exceptions there are pertain to certain agricul- tural sections, and it is noteworthy that there is less pessimism than there was in the cotton-growing _ states. Prominent factors down South have been taking account of things there and are calling attention to the fact that the prosperity in that part of the country is not wholly dependent on cotton, which produces only about one- quarter of the income of the states in the cotton belt. In generai, unemploy- ment is low, except in certain season- al occupations like road work, agri- culture and construction; savings de- posits of one kind or another are larger than they were a year ago at this time and the volume cf business transactions remains satisfactory. Most of the trading in evidence is at retail, for holiday and gift purchases. This continues at a high peak, although it was interrupted for a day or two last week by rather inclement weather. It is expected to come in with something of a rush during the present week be- cause of last-minute calls by tardy buyers. In the primary markets a little more confidence in the prospects is observable, resulting from the na- ture of the enquiries coming in rather than from any immediate business be- ing transacted. It promises to be well after the turn of the year. before trad- ing on a large scale is manifested. ' i i seen ate | 4 | i i } { : 5 } } bene December 22, 1926 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. If I live ten days longer I will have been a resident of Grand Rapids fifty years, having taken up my abode in the Valley City Jan. 1, 1877. The three years prior to that date were devoted to acquiring the rudiments of the printing trade in Big Rapids. During 1872 and 1873 I worked in three stores in Reed City—Nathaniel Clark’s dry goods store, Clark & Lonsbury’s drug store and D. M. McClellan’s general store. All of the men who gave me employment in Reed City and Big Rapids are long dead and I can now recall but three men who were in trade in Grand Rapids fifty years ago who are. still active in business— Wilder D. Stevens, the hardware job- ber; Chas. W. Jennings, founder and dominant owner of the Jennings Manufacturing Co., and E. J. Harvey, the jeweler. Grand Rapids was then a city of 25,000 people, with eight policemen, eight letter carriers and e‘ght paid firemen. The years from 1877 to 1927 have been, with possibly one exception, the most wonderful half century in all the ages for its industrial progress, moral advancement and the betterment of conditions for all classes of people. In such a splendid period I have done my hest to be a worthy citizen of the town of my adoption, although many have gone much further and done much better. Am I satisfied? No. I would like to do it all ovet again, having the same meager advantages and big ambitions as in the beginning. It has been a splendid adventure—a glorious trail winding in and out between fifty years of rich experiences. There have been fun and seriousness, sunshine and shadows, victories and defeats. I have had to take the lead in many combats and I thank God I have never turned my back to a foe or fled from his presence. I ‘have never been content until I could meet him face to face and fight it out in man fashion. In discussing this situation with a friend the other day, my friend remarked: “Did it ever occur to you what a small atom a man is and how little he means to the world after he has passed on? We all think we are es- sential to the well being of the world, but ten years after we are dead most of us are forgotten and a hundred years from now there will be no one who will have occasion to recall the fact that we ever existed. The names of great painters, composers and literary men may be kept alive by the records they left behind them and vreat soldiers like Grant and Lee will live in history, but financiers, states- men and orators are soon forgotten. The first 150 years of the Republic have produced only three presidents whose names will live a thousand years —Washington, Lincoln and Roosevelt —but Emerson, Longfellow, Whittier and Lowell ‘will be vital forces as long as time lasts, because the records they left behind them are immortal and can never die.” Since the most of us are “so soon forgotten when we're gone,” jt be- hooves us all to so live and function as to do all the good we can in all the ways we can while we are still per- mitted to encumber the earth with our presence. Speaking of Emerson, reminds me that as a young man I sought long and earnestly for the secret of his success —the fascination of his printed page. I finally discovered that from fifty to 100 words on every page of his essays were New Testament words. As a Unitarian clergyman he made a con- stant study of the New Testament as no other man of his age did, so that the words of the disciples became part and parcel of his daily life. These words are very largely of Anglo- Saxon origin, due to the wonderful work of the translators who gave us the King James version of the Scrip- tures. As a young man I belonged to a literary society which included a Quaker in its membership. Whenever he got up to speak we all listened to his remarks with rapt attention, be- cause we did not want to miss a single word. For a long time I could not understand why his remarks were so full of force and matchless beauty. In undertaking to solve the mystery, I asked him at one time to write out his remarks on a certain topic for pub- lication. When I received the manu- script I discovered the secret. He used Anglo-Saxon words almost altogether and nine words out of every ten con- tained but one syllable. The words we derive from the Greek, Latin, French and other languages may be impressive in length and sonorousness, but for beauty of diction no words are so attractive and fascinating as the short crisp words which come to us from our mother tongue. Because I have felt called upon from time to time to say some harsh things about the thoughtlessness of road offi- cials and employes I wish to say that, so far this winter, the road forces have apparently handled the snow problem with much skill and thorough- ness. I have gone out of the city in several directions during the past week and in all cases the pavements— and usually the through gravel roads —have been remarkably free from snow. I realize that this is not a very good substitute for the matter I undertake to present each week under the head- ing of Out Around, but with the thermometer hovering around zero, as it d'd last Saturday, I did not feel very much like taking the time of my mer- cantile friends who are so busy in waiting on customers for Christmas goods. E. A. Stowe. —_+->—_—_ Miss M. Fay, dealer in school sup- plies, groceries, candies, etc., at 932 Maffett street, Muskegon Heights, writes the Tradesman as_ follows: “Enclosed check for $3, my subscrip- tion to the Tradesman, which is an ever welcome visitor and friend. Your Tradesman expresses beautiful thought, good business sense, and words of en- couragement to all. Your week end trips are very interesting, and I sin- cerely hope they may continue for many more happy years.” WHAT THE DUB THINKS Sex-Appeal. We hear a lot now days about sex-appeal, mostly in the movies. The subject seems to be too new even for the dictionaries. Look- ing it up we find both sex and appeal, but no key to the combination. Con- sequently what could a dub be ex- pected to know about it? However, our curiosity got the better of our judgment and we started out to get the “low down” on it, as the saying goes. Some writers claim it is a delicate subject to discuss, and judging from some of the serpentine subjects seen by this dub, we agree with ‘them. Others claim the subject is too broad —most likely with some of the “over- stuffed’? variety in mind. Just what the term implies seems misty, although we infer it has some- thing to do with long legs, short skirts, peekaboo waists and X-ray clothes in general, judging from the displays seen in department store windows and along the beaches. Shieks, poets and pirates are said to possess it, but mostly, the female sex seem to have a monopoly on it. As far back as we can remember females have been appealing for something. As soon as they become old enough to want for anything, they start appeal- ing and they have kept it up ever since, adopting any device to take advantage of man. They have appealed for about everything a man has, including his trousers, even adopting his suspenders for evening dress. They appealed for the vote with the idea of legalizing the appeal. About the first authentic record we have of ‘“‘sex-appeal” was when Eve pulled it on Adam with a big “red appeal,” later adopting the fig leaf ap- peal, which is coming back. Then after getting Adam in bad, she tried to crawl out of it by laying it to the snake appeal—just like a woman. Pharaoh's daughter must have dis- covered the art long before she discov- ered Moses, and the seven virgins, or at least six of them, apparently ex- pected to get away with it, for only one of them pulled in at a filling sta- tion before starting out. Later on came the “liquid appeal’”— shedding tears like a leaky radiator. Then they combed their hair down over the “eyevory,” and cut it straight across down to the eyebrows—the “bang appeal.” As they became older they wore two long curls—not their own—down over the left shoulder. They used to wear things in their hair called rats to make it bulge out; in fact, they wore numerous devices to make themselves bulge, with appeal The single ones can’t resort to the verbal appeal, so they adopt the visual appeal—in other words, give you an eye full. You see them with a big cotton posy nailed to the left shoulder; rolling their sox; wearing kewpies on their garters—the windy day appeal. A hank of hair over one eye; whiskerless eyelids and purple eyes all have their various appeals. Bobbed hair came as a last appeal, but it became so com- mon that now only the hairless Mexi- can dog cut gets it over. Then there is the “Dianna slouch,” the Hula Hula gait, the henna hair and turpitude ap- peal. Last, but not least comes the cannibalistic skirt—you have probably read all about it. Each year brings out a new crop of appeals, of one sort or another. Of course, having the monopoly of the appeal, they never appeal to each other, but always to the opposite sex. Man has always experienced the heavy end of the appeal. Samson lost his hair by the “Delilah appeal.” I asked: father about it. He said mother had the “strong appeal,” al- ways with the mop or the broom, es- pecially when he came in from bedding down the stock without changing his clothes—cla'med he made the place smell like a bull pen. She pulled the “rolling pin appeal!” only once and that was the night he joined the Eagles. They served cherry bounce along with other refreshments and all he can recall is that before reaching the house he thought to facilitate get- ting quietly to bed by removing his boots and his trousers, and she saw him first. Mother said that no present day sex- appeal, as she understands it, would ever have wheedled $3 out of father for a new ‘hat in her day—it required action—but then father always was a dub anyway. Grandfather says he never even heard of it, but it might have been used in his time in the old games of “Snap-and-catchum”, “Drop the hand- kerchief,’ “Pussy wants a_ corner,” played at church socials, where all the boys got a chance to kiss the wife of the new preacher. Man has never been strong on ap- peals. They wore whiskers, in the early days, and what they wanted they went after, cave fashion. Whiskers have always had a certain appeal—the donegals, sideburns, spinach, the im- perial and the waxed moustache all had their sex-appeal. At the present day about all there is left for the young man is the one-piece moustache and the glassene hair. Older men must resort to the “throwing the bull ap- peal.” Anyway, after giving the subject the ‘low down,” the “once over,’ and the “get-out-and-get-under,’” a common dub just naturally reaches the conclu- sion that the whole thing is just appeal sauce. The Dub. —_~+-2.____ Christmas Day. To-day the whole Christian world prostrates itself in adoration around the crib of Bethlehem and rehearses in accents of love a history which pre- cedes all time and will endure through- out eternity. As if by an instinct of our higher, spiritual nature, there wells up from the depths of our hearts, emotions which challenge the power of human expression. We seem to be lifted out of the sphere of natural en- deavor to put on a new life and to stretch forward in desire to a blessed- ness which, though not palpable, is eminently real. Cardinal Gibbons. oe cae aegis H. L. Harris, produce, celery, etc., dealer of Newberry, renews his sub- scription to the Tradesman and says: “We could not get along without it,” 4 i i 3 i i | | i ‘ SHOE MARKET Banks Help Sell Children’s Shoes. One of the surest ways to find favor with children is to give them some little gift from time to time when they are in your store. And if you want to find equal favor with the fathers and mothers make your gifts practical! Did you ever think of using small savings banks as an advertising idea. Small banks similar to those used by banking institutions to encourage savings can be secured at a compara- tively small cost, ‘imprinted with your name or advertisement. The best of these are the banks that can only be unlocked with a key which you retain at the store. This makes it necessary for the child to bring the bank to the store to be opened. Suppose you called your banks Shoe Savings Banks and advertised them as such. You could well offer to loan such a bank to every child who would come to the store with his or her par- ents. Note that we said “loan” not give.” Your bank w'll be treated with more respect if you put over the idea that it is merely loaned. In giving out the banks, and in your advertising of them you should make it clear that you will gladly unlock the bank at any time it is brought in, pro- viding the owner is accompanied by a parent. Now for the part of the plan which enables you to get some tangible return. Advertise that whenever a pair of children’s shoes are purchased with the money saved in one of your banks you will add 10 per cent. to the amount in the bank at the time it is opened. Thus, if a child brings in a bank with $3.50 in it, and then buys a pair of shoes you will add 35 cents to the sum—or deduct it from the purchase price of the shoes as you prefer. If you have a good, trade-building line of children’s shoes to back up an offer of this kind you wll find many parents will heartily approve of your banks and will encourage their chil- dren to save their pennies in them against the day when another new pair of shoes is necessary. This idea will be a success ent’rely in proportion to the energy you de- vote to advertising it, and exp‘aining it to parents in your store. If you don’t want to go to the expense of ad- vertising it, and giv'ng out banks broadcast you could limit your offer to those who come to the store to buy. This would be a slower method of getting your banks in use, but would insure a greater number of them be- ing actually used in the way that would benefit you most. ——_>-2 What Do Your Customers Think? Some time ago we suggested the ad- visabil'ty of occasionally making an effort to find out just what your cus- tomers really thought about you and your store. Now as the year draws near its close and the holiday season approaches is a good time to make such an investi- gation. The only way to get the real truth from your customers is to per- mit them to criticize anonymously. Prepare a number of questions, the MICHIGAN TRADESMAN answers to which will give you an in- sight into public opinion of your store. Have these questions printed on a re- turn postcard, and mail this card to your customers with a ietter asking for their criticisms and suggest‘ons. Do not provide any space on the card for the sender to sign a name; make it plain in your ‘etter that since the cards are not siz zned customers are free to say what they really think. Possibly you will want to ask about your service, or the treatment of cus- tomers by your selling force. Possibly you are in doubt about whether your merchandise lines are exactly what the community wants. Whatever your doubts, don’t hesitate to ask for can- did opinions. You'll get some you won't like—but on the other hand you'll receive some bouquets as well. ——_.- Try This To Test Demand For Men’s Boots. At the convention of the South- western Shoe Retailers’ Association in St. Louis last week we were impressed by a merchant from Texas, and by another from Little Rock, Arkansas, that they were this year selling more men’s high shoes than for several years past. It appears that in both instances the sale of men’s boots had been stimulat- ed because these merchants had the good merchandising sense to display them well favored in the center of their windows. The response to their suggestion was almost immediate and has continued since they showed boots several weeks ago. The boots were not made of heavy leather, but of medium lightweight calfskin, and medium weight single soles, made over popular selling lasts. The plan is one that any merchant can test for himself. It costs nothing. It may help to increase the sales of pairs, especially to young men, who in the cases cited, had previously worn “doggy” oxfords. The plan is a simple one to put into operation. Try it! —_»+.___ Some Innovations. There wll be at least two innova- tions in the conduct of the coming National Shoe Retailers’ Association convention in Chicago, January 4, 5, 6 and 7: in the convention sessions and the style revue. It will be inter- esting to watch the results of the change in policy in these matters. The convention sessions will be held at the luncheon hour rather than at stated periods mornings and after- noons, as has been the custom in past years. The style revue will this year be devoted to the presentation of foot- wear effects by retailers, on their own models, rather than to the exhib't of manufacturers’ fashions. Twenty representative retailers from as many geographical sections, will portray the designs, materials, colors and lasts that typify the style range, trend and inclination of their respec- tive localities. In addition, the lead- ing Chicago shoe merchants will put on a special showing of the fashions that prevail, or tend to prevail in the great convention city. eG Res ERC ERE AREER ENTE EAT I re tT A Rae at Ait Resort To Radio Advertising. The Wagoner Marsh Shoe Co., Inc., with retail stores in Akron and Can- ton, is going after business through the medium of radio broadcasting. This company of shoe store operators, widely known through Eastern Ohio, have both a half hour each Monday night from 8:30 to 9 from Station WADC, and a half hour’s popular pro- gram is put on the air each Monday night. The company in its advertisements on Sunday, announces the artists and their program for the Monday night concert. Much interest has been mani- fest in the Wagoner-Marsh weekly program and the officials of the com- pany say it is money well spent. It is the most expensive form of ad- vertising attempted by any retail shoe concern in this section of the country and the only firm known to have adopted this medium to make known the fact that it sells shoes. ———_2 2 > Novelty Trend Is Dominant. Wholesalers in apparel and textile lines agree on one outstanding feature of Spring merchandising—the undimin- ished strength of the novelty trend in pattern, color and design. This is the basic character‘stic in lines of mer- chandise from men’s neckwear to wo- men’s shoes. It is held to be a direct reflection of consumer tastes, as nei- ther manufacturers nor retailers are desirous of having novelties and fancies so dominant as to shut out nearly everything of a staple charac- ter. Leading wholesalers also see no evidence of any departure from hand- to-mouth buying by retailers. By some the novelty trend is considered a s‘rong contributing factor to the con- tinuance of such buying. Retailers are unwilling to place forward orders for fancy patterned and novelty merchan- dise in which the r‘sk of loss, because of quick changes, is substantial. —_>+.+___ Early Interest in New Colors. Some of the stores that feature smart shoés for women are already be- ginning to receive calls for colored footwear, and although the public is not informed as to the names of the spring colors, it is evident that women who follow the style trend closely are aware that it is to be a colorful sea- son. Calls for blond are not infre- quent, and already the lighter shades of tan, both in plain leather and imitation alligator, are selling quite well. Some stores are showing such colors as Spanish rais‘n and midnight blue, together, of course, with chanel red, and all of these shades are fairly popular with that class of customers that demands the most advanced styles. — coo The Christmas Tree. The Christmas tree is in our yard, As green as green can be; It’s standing straight and tall and trim— A lovely sight to see. The snow is heaped around the base: It’s on the branches, too. You’d surely think that Christmas tree Was in the place it grew. Yet it’s the one we had inside, All decked with tinsel gay, Glass balls, bright lights, and other things, For our last Christmas day. We like to see our tree out there; We're very fond of it; The birds enjoy it, too, and on The branches often sit. Mary L. T. Tufts. December 22, 1926 EASY PROFITS You will find in the numerous Shoe Polish, Laces, Insoles, Arch Supports Foot Remedies. items such as 2 Our complete stock is at your command. BEN KRAUSE COMPANY 20 §S. Ionia Ave. GRAND RAPIDS, MICHIGAN FOR YOU JOHN COMER A black blucher oxford with wave tip, top sole, harness stitching and flanged heel. Uppers of winter weight calf. The top sole will pro- tect you against rain and slush and it’s the last word in style. Ask your dealer for Style 983. He can get you a pair from stock Nov. Ist. The price will be five dollars at retail. e HEROLD-BERTSCH SHOE COMPANY Manufacturers Since 1892 Grand Rapids, Michigan Henry Smith Floral Co., Inc. 8@ Monroe Ave. GRAND RAPIDS, MICHIGAN PHON®ES: Citisens 65173, Bell Main 178 SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and in- structions sent with each elevator. Write stating requirements, giving kind of machine and size of plat- form wanted, as well as height. We will quote a money saving price. chee Elevator Mnfg. Co., Sidney, Ohio Ask about our ny: Barlow Bros.. Grand Rapids. Mich. $ AN RTT : ‘+ Pa December 22, 1926 Joys of Christmas Time. Grandville, Dec. 21—We are ap- proaching the end: of the year. In olden times Christmas bells rang out adown the forest roads, across ex- pansive glare of ice to the creak of the sleigh and the ring of the skater’s steel-clad feet. All gone now, how- ever. New scenes, new thoughts, new aspirations thrill the breast of the old and young on and near to Christmas ay. The Christ Child had His worship- ers even in the dense confines of the great pine forests that lined our rivers and lakes, and the celebrants of that time had their joys, their Christmas trees, their school exhibitions wherein Christmas was duly celebrated. Sometimes to the tune of the fiddle and the dulcimer, at other times to the ring of jingling bells across the wastes of snow. It was pleasant then, on Christmas Eve to go after your best girl with bay Billy attached to the green cutter. Snugly tucking her in you set the nose of Billy toward the pine-crowned hills of the river, and went hotfooting down into the depths of the majestic pine forest. The moon glided above the treetops and shone in long, mellow streams of silver light athwart the road which creaked with the cross of steel-shod runners, the solemn silence of the woods holding two souls in a clasp of silent delight. At the end of that ride what? Sometimes a merry dance in some woodsman’s home, mayhap a halt ai the door of a wayside inn, where a steaming supper awaited the forest travelers. It was all glorious, and a happy time. You old fellow who mayhap had lately returned from the great war for the Union, enjoyed to the top of your bent that moonlight Christmas ride under the swaying pines, across the brilliant diamonds of snow. Christmas was even more a day for celebrating than the Fourth of July. A backwoods boy who had not his Sally or Jane to give a Christmas sleighride, and a hot oyster supper before the re- turn, was a poor stick indeed. Those old time Christmas outings are gone so far into the dim distance as to seem but figments of a long ago dream. The present day Christmas joys are of altogether different makeup. Society is of an altogether different type. In fact it is doubtful if what was a pleas- ure in that long gone time would not to-day prove very tame and uninterest- ing to our modern youth. It is well that this is so no doubt. We are ever progressing, and to stand still in our manner of celebrating the birthday of the Redeemer would mark us as a de- cadent nation. Despite this fact, how- ever, the old timer cannot look back w'thout a sigh of regret for good old times which made the heart of vouth abound in glad thrills as no present day doings can bring about. Then there was Christmas Eve on the old millpond whose icy surface ex- tended for a mile between two tower- ing forest clad bluffs, and whose sur- face was often the best skating ground to be had in any part of the lumber country. Christmas was a great day for the schools and the teachers and pupils. Always a Christmas tree and a speak- ing contest, after which the younger portion of the community adourned io the millpond, skates and partners on hand to engage in the sports of the season. Great bonfires prepared for on the previous day were Set ablaze, illumin- ing the white glare of ice far up be- tween the wooded hills, sending long shadows athwart the hillsides, and even into the ice field itself. With best girl seated on a boom log, or mayhap a block of wood brought for the purpose, our knight of the pine woods knelt at her feet and with MICHIGAN TRADESMAN glowing cheeks and tingling fingers, fastened the skates to the trim foot of the one he loved the best. Love matches were often made there under the shining moon, the flap and flare of the bonfires, as the gay couples glided across the bosom of the pond to the music of their ow nheart beats. Christmas among the pines was surely a delightful holiday. Dobbin then was in his element and entered into the sports of his driver with a zest that not the swiftest automobile can stir up to-day. It is doubtful if a plentiful supply of snow is as kindly greeted to-day as in old lumbering days, when a long, white winter spelled success for the many. loggers who eked out an_ existence among the white pines of Michigan. An “open winter’ was a dread. Luckily there were few of these, so that success in lumbering operations was the rule and not the exception. One man who had made many suc- cessful ventures into jobbing in the woods, lined his pockets one spring when, after a snowless winter, he took the job of barking several million feet of logs at a trucking price. Immediate- ly after the contract was cinched there came snow, followed b ynearly six weeks of sleighing, enough in fact so that the contractor put every log to the river on sleighs. Christmas time in the then as well as now should be the happiest season of the year. The giving and receiving of presents is a pleasing matter in itself, and the reuniting of families separated for the rest of the year, brings joys innumerable. The little folks certainly enjoy the visits of Santa Claus. What adult does not take pleasure in helping on the delusion of Kris Kringle’s visits down the chimney, his vast escapades with cutter and reindeer, his ever ready willingness to make good boys and girls happy by filling their stockings to the very top with toys and good things to wear. Old Timer. At Christmas. Give me not a great mansion filled by many voices, babbling through the sacred hours; served by an army of retainers conspiring to deprive me of even one moment of peace and quiet; built on worry, and doubt, and lavish expenditure. Give me not a place so hollow and empty and gaunt of all the real riches, however. embellished it shall be by the fine trappings of art and architecture, that it is a heaviness to turn my foot- steps towards it. Give me not a place that I hold at the sufferance of another, for I will not be content to live in another man’s house no matter how much rent I pay, nor how exclusive it may seem to do so. I will not go into partnership with any other man on the roof that shelters my brood, nor will I allow any man to tell my loved ones when to go. (Give me rather a house which has mirth and gayety in its lighter hours; contentment and quiet when they are so sorely needed to feed my soul and clothe my spirit. A house which has responded to my every mood and in the staunch weathering every storm, every crisis, every struggle earned at last that rare place in my heart, that dear affection, which will cause me to hold ‘t only in the most sacred thought possible—Home! ——_>-~+2—_____ You had better keep your troubles to. yourself. At least until you can find some one who is looking for trouble. il OuR SERVICE ay” WY ‘yy > “Exes fe ora ie f-——y a. OUR EXPERIENCE of nearly forty years and a carefully chosen and well-organized personnel enable us to give excep- tional service in the following lines: PERSONAL TRUSTS INSURANCE TRUSTS INVESTMENTS RECEIVERSHIPS REAL ESTATE MORTGAGE LOANS MANAGEMENT OF BUILDINGS GUARDIANSHIPS SAFE DEPOSIT VAULTS TRUSTEE UNDER MORTGAGES EXECUTORSHIPS AGENCIES BONDS ESCROWS TRUSTEE IN INDENTURES ADMINISTRATORSHIPS REGISTRAR OF STOCKS TRANSFER OF STOCKS REGISTRAR OF BONDS You can rely, at all times, upon our ability and desire to serve you satis- factorily in all the lines mentioned or implied in the functions given above. We trust that you always will feel free to consult with us in perfect confidence, regarding any matter in which we could be of service to you or could co-operate with you. THE MIcHIGAN [TRUST COM PAR Y GRAND RAPIDS The first Trust Company in Michigan Dealers with Vision c>amzozoom Med PaO mY A 98 26 NUTRITIOUS DEPENDABLE RUMFORD CHEMICAL WORKS — Providence, R.1. FINANCIAL More Than Half the Bank Deposits Savings. Of the $76,559,368 total deposits in the Grand Rapids banks, as of Oct. 8, $45,124,632 or 54.5 per cent. were sav- ings and certificates, $28,566,973 or 37.4 per cent. were subject to check, leaving 8.1 per cent. for due to banks and various other classifications. It will be seen that the savings and cer- tificates predominates by a substantial majority. This condition is not con- fined to Grand Rapids. It obtains in most other thrifty prosperous indus- trial towns. Here as elsewhere the banks encourage the weekly contribu- tion from the pay envelope and culti- vate those who lay something by. And the National banks are just as cordial toward savings as the State banks. It is a tradition in banking circles, how- ever, that not always was this the at- titude of the Nationals. As the story goes, if a man dropped in with a dollar or two to put away, the old First Na- tional from one corner and the old City National from another would jerk a thumb in the direction of the Grand Rapids Savings, at that time “on the square,” and send him away. Who started the Nationals on the trail of the saver is not a matter of record, but it is said to have been Wm. H. Anderson. He was cashier of the old Fourth National Bank, than at Mon- roe avenue and Lyon street, and it hurt his feelings to send a dollar away. He opened a window for savings and soon this new department was doing a thriving business. It did not take the other banks long to find out about it and they fell into line without de- lay, with savings books and all, and any amount welcome from a dime up. In one way the National banks still maintain their old high hat attitude to- ward savings deposits. In the‘r pub- lished statements “savings deposits” are never mentioned. This item is carefully camouflaged as “time de- posits subject to reserve,” and as “other time deposits.” Bankers, of course, know what this means, but the general public, reading the statements, would never suspect that the Nationals accepted other than the commercial dollar. And then they miss some good advertising, or at least the op- portunity for it. The banks are re-organizing their Christmas clubs for the new year and everybody is joining up or ought to. The distribution this year was around $1,250,000 and, judging by the rate of increase in the past, it is predicted the amount next year will be a quarter or a half million more. The idea of the Christmas clubs is to distribute the high cost of the hol'day season over the entire year by a regular pay day contribut‘on at the cashier’s window. In practice the plan serves a very useful purpose and, in addition, as a Sort of by product, it is one of the finest developers of the habit of regu- lar saving that could be devised. After a few months of Christmas clubbing, putting something in the bank each week becomes almost automatic. The Christmas club idea has many applications other than the name im- plies. Jt is popular for the financing MICHIGAN of summer vacations and excursions, and in many instances the principle is adopted without the formality of a club for meeting certain expenses. A fre- quent instance is the man who bunch- es his taxes, life insurance and coal bill and makes a weekly deposit against them. And then there is the man who figures how long his automobile will last and has his own little Christmas club for a new car. All of which is in line with orderly living and the prac- tice of thrift and therefore to be en- couraged. In the matter of savings the Grand Rapids banks pride themselves on their solidity and are fully justified in so doing; they claim the giving of ser- vice and courtesy and nobody will argue this. Occasionally we hear of their enterprise. But, really, are the Grand Rapids banks any more enter- prising in the matter of deposits than they were twenty or thirty or forty years ago? The banks do more ad- vertising and they have branches easy of access, as well as the main offices, but are they offering any new induce- ments? War financing brought out several new ideas in financing; did the banks take any of these ideas to heart and adopt them? Through the post- office they sold savings certificates at around $81.75 which with interest compounding at 4% per cent. would mature at $100 in five years, and one season more than a million dollars of these were taken in Grand Rapids alone. The Government sold billions of dollars of coupon bonds in denom- inations as low as $50 and Grand Rap- ids over subscribed the quotas in each of the five great drives. The Govern- ment did a fine job in popular educa- tion in savings certificates and coupon bonds, but the banks did nothing to follow it up. The building and loan associations, however, saw their op- portunities. These associations are selling certificates at $75 to compound at 5 per cent. in about six years at $100. They are also selling $100 certi- ficates at par and semi-annually remit the interest at 5 per cent. And they are attracting a lot of savings money, too. The annuals of the trust companies were held last week and were unevent- ful. No changes were made on the Grand Rapids Trust board and the board re-elected the old officers. The Michigan Trust Co. has several va- cancies and did not fill them at this time. The vacancies include the deaths of Frederick W. Stevens and Wm. Judson, the withdrawal of Governor- elect Fred W. Green, who wants to be free from business responsibilities dur- ing his term in office, and also of Frank T. Hulswit, who, it is under- stood, has sold his stock. The board will meet for organization in January. The bank annuals will be held Jan. 11. No important changes in directorates or organizations are in prospect. In the Michigan Trust annual Henry Idema was re-elected, which recalls that he ‘s the only member left of the original board elected in 1889, with Anton G. Hodenpyl, of New York, as the only other survivor. The original board: members, beside Mr. Idema and Mr. Hodenpyl, were Lewis H. Withey, Willard Barnhart, Thos. D. Gilbert, TRADESMAN December 22, 1926 Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Chicago Los Angeles Boston Denver Kent State Bank “The Home for Savings” With Capital and Surplus of nearly Two Mil- lion Dollars and resources exceeding 'Twenty- Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. OUR OBLIGATION We realize at all times, that : it is the duty of this insti- tution to do everything to conserve, protect and pro- mote the interest of its pa- trons. We solicit and accept patronage, fully cognizant of the trust which is repos- ed in our own judgment and integrity. On this basis, may we serve your yy, “The Bank Where You Feel At Home” Main Office Cor. MONROE and IONIA Branches Grandville Ave. and B St. | West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. Mornoe Ave. near Michigan ° Madison Square and Hall . I S$ E. Fulton and Diamond Wealthy and Lake Drive OFFICERS Bridge, Lexington and #mLiAn ALDEN SMITH, Chasanan of the Boara C Stocking Bridge and Mt. Vernon Division and Franklin Eastern and Franklin | Division and Burton dhe ‘Bank ‘Where you feel ai Home OLDEST SAVINGS BANK IN WESTERN MICHIGAN BEN Re eee ee ak Sea ae re eR we eee ince eee ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT, As't Cashier EARLE D. ALBERTSON. Vice Pres. and Cashier HARRY J. PROCTER, Ass’t Casheer EARL C. JOHNSON, Vice President H. FRED OLTMAN, Ast Cashier TONY NOORDEWIER, Ass’t Cashier 3 : i : eer ee eee rnp ada Fe cninearoenais Senne ringer tae “eerie mee eM as rT De rrertercor te ‘i : t i 2m eer ee SPEYER ARENT ESN ar operant tr Ss oie ve PormnreM enue n eee Pannen reas December 22, 1926 MICHIGAN TRADESMAN 13 Darwin D. Cody, Julius Houseman, Alfred D. Rathbone, Harvey J. Hollis- ter, Daniel H. Waters, James M. Bar- nett, Wm. Sears,. Chas. Fox, ‘T. Stewart White, Robt. B. Woodcock, Noyes L. Avery, S. B. Jenks, John W. Champlin, W. W. Cummer, of Cadillac, E. Golden Filer, of Manistee, and Chas. H. Hackley, of Muskegon. In making up the board all the local banks were given representation and it was expected that from all of them business would be secured. ——_>>-2____ Where Will American Light and Trac- tion Land? The American Light & Traction Co., an investment favorite and with large holdings, both preferred and common, in Grand Rapids, appears to be an orphan. At the special meeting of stockholders Dec. 8, the management’s plan was rejected for an issue of 614 per cent. prior preferred, non-voting stock, callable at 115, to take the place of the old 6 per cent. non-callable pre- ferred, with full voting powers. It is almost unprecedented in corporation circles for such a thing to happen to an official plan and it seems to indi- cate that the present management has lost control and, ordinarily, would forecast radical changes. The com- pany’s annual in January will be of more than usual interest. Since the death of Emerson Mc- Millan, founder of the company, four or five years ago, the company has lacked a dominant, acknowledged head. He and his family held about 10 per cent. of the common stock and had large holdings of the preferred. Estate representation was not the same as the personal touch. Besides, the time came when the estate for set- tlement purposes had to unload. The company was one of the oldest in the country and exceedingly rich in re- sources, and other similar companies began looking at it with appraising eyes. The McMillan common stock interests were finally purchased by Frank T. Hulswit, representing the United Light & Power Co. The pur- chase price, it is said, was around 145 at a time when the market quotation on the stock was 120 to 130. With this as a start the United Light & Power interests began buying, with a, view to gaining control. Other inter- ests, said to be the North American Co. and the United Gas Improvement, also entered the field. With this com- petition the quotation rapidly advanced and last spring reached 260@270. Then came the market smash and with a let up in the buying for control the quota- tion dropped back to around 200. The United Light & Power buying, how- ever, had concentrated a_ sufficient holding to give that interest three or four members of the board—not a ma- jority, but enough to represent a dom- inating influence. This dominating in- fluence, it is said, conceived the plan of issuing prior preferred non-voting stock with a slightly higher dividend rate and the retirement of the old pre- ferred with its voting power. Since the plan was put forth there has been much trading in the stock, with conse- quent bidding up of the price, and this, undoubtedly, represented rival buying for the control. The common stock advanced from around 200 to above 240, and the preferred from about 105 to 132, the latter an unprecedented high mark. The result of the special meeting indicates the defeat of the United Light & Power interest, but whether the opposition is together on anything more than against the United does not appear. If the opposition represents more than one interest the big fight for control and possible merger with some other company is still to come. The Grand Rapids interests, it is said, have been taking advantage of the fight for control to unload and this is especially true of the 6 per cent. preferred stock. Bids up to 132 lead many holders to let go. Some of them, it is said, have put their money in the bank to wait for the quotations to drop back to old and normal levels. The preferred has already eased back to around 115 and those who sold at 125 to 132 can already buy back at a substantial profit—that is, if they can get their orders filled. The fight for control is still on. The Dec. 8 meeting was the first round. It is certain so rich a property as the American Light & Traction will not long be left an orphan, but who will get it is a question yet to be settled. —_»+.+____ Grand Rapids Savings Bank. E. G. D. Holden and Marcus W. Bates (partners) were engaged in the business of selling fire insurance prev- ious to and during the year 1870. Mr. Holden was also employed as an ad- juster of losses sustained by corpora- tions the firm represented. A small store in the rear section of the Mc- Reynolds building (Southeast corner of Lyon street and Monroe avenue) formerly occupied by the postoffice, was leased and the firm added banking to their business under the name and title of the Grand Rapids Savings Bank. Mr. Bates carried on the office business of the insurance branch and served customers of the bank as well. Several years later the banking busi- ness ‘was taken over by a corporation organized for the purpose and Messrs. Holden and Bates retired. The bank found larger quarteres and the former location was promptly leased by Dr. L. Latourette, who had been engaged in the operation of a woolen mill and in banking as a private individual at Fenton, Mich. Latourette had served the Genessee district as a Senator in the State Legislature and was recog- nized as a power in business, church and social circles. Frank R. Alder- man, a capable young banker, was en- gaged as cashier and Latourette open- ed a private bank with impressive an- nouncements published in the news- papers. To further impress the public Latourette spread over the base of large show windows stacks of silver and gold, also greenbacks of all de- nominations. Many citizens opened accounts and the banker seemed to be prospering. The panic of 1873 struck the banker a fatal blow and a receiver in bankruptcy took charge of the as- sets. Finally the creditors were paid 10 per cent. of their claims and La- tourette received a discharge from the Federal court. Among the depositors who suffered loss was the Union Benevolent Association, a charitable institution. Arthur S. White. $30,000. Sebring, Fla., 6% Improvement bonds due | $ 9,000. Sept. 15, 1927 10,000. Sept. 15, 1928 11,000. Sept. 15, 1929 denomination $1,000., principal and semi-annual interest payable New York City. FINANCIAL STATEMENT Pe A a $19,000,000. aN ee 2,396,000. ess Water @ Eight (Dept 2 $ 525,000. Bese Sell biauidgting: Debt ooo 1,244,000. bigeees nea eannatiienentnnnnenentel sf » . ime Oe Te a 627,000. Opinion Caldwell & Raymond, New York Price Par and interest netting 6%. These bonds are a general obligation of the City of Sebring, Florida, one of the best interior cities in the state, and we believe will provide an attractive short time investment. VANDERSALL & COMPANY 410 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St, 1006 Penobscot Blidg., Chicago, Illinois Detroit, Michigan I am not very friendly to col- lection concerns, but this one happens to be on the square—— one in a thousand. Mr.Stowe Says Only one small service charge. ing fees or any other extras. References: Any Bank or Cnamter of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. No extra commissions, Attorney fees, List- GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G R AN D RA FPF FB Ss MeFEcékeH I G A N FEN THE OLD NABIONAL BANK A Merry Christmas and a Happy Prosperous Nef Year to you—this is the wish of the Officers, Directors and Emploves of the Old National! | cA Bank jor Gverybody_, MONROE AT PEARL NO BRANCHES Grand Rapids National Bank The convenient bank for out of town people. Located on Campau Square at the very center of the city. Handy to the street cars—the interurbans—the hotels—the shopping district. On account of our location—our large transit facilities—our safe deposit vaults and our complete service covering the entire field of banking, our institution must be the ultimate choice of out of town bankers and individuals. Combined Capital, Surplus and Undivided Profits over $1,500,000 GRAND RAPIDS NATIONAL BANK GRAND RAPIDS, MICH. en 14 Growth ‘in Commercial Loans Reflects Sound Trade Expansion. The 1926 growth in commercial loans is a subject on which the Fed- eral Reserve Board throws interesting light in its December bulletin now ready for distribution. Notwithstand- ing a decline this year in the volume of brokers’ loans and of security loans as a whole the aggregate of member bank credit reached this fall the high- est level in history. This growth in bank credit is explained by an increase in commercial loans which for the year has amounted to roughly $300.- 000,000 for the member banks in lead- ing cities aS against an increase of $250,000,000 last year and $225,000,000 for the year before. In certain circumstances such an un- precedented expansion in commercial loans might give alarm but, as the Board itself emphasizes, the increase in this instance has occurred “during a year characterized by a noteworthy growth in the volume of industrial production and a substantial level of trade activity, though at a declining level of prices.” The Board goes on to say that “the additional credit has not been used, so far as available evi- dence indicates, for the purpose of financing larger inventories, since there has been little increase for the year in the stocks of merchandise held by producers and middlemen.” Here of course is the heart of the matter for too often in the past an expansion in commercial loans has re- flected dangerous speculation in com- modities for which sooner or later the participants suffer dearly. It was just such a venture that lead to trouble in 1920. In the present year, on the con- trary, “the efficiency of the transporta- tion system, assuring the producers and dealers of prompt deliveries, and the cautious attitude induced in part by the downward trend of prices, ap- pear to have encouraged them to con- tinue their policy of so-called hand-to- mouth buying, which has prevailed during the past few years.” Unquestionably the persistent de- cline in wholesale commodity prices over the world during the last two years has been the effective force that the country needed to keep it on a hand-to-mouth basis as much as any- thing. Usually a falling price level is looked upon as a handicap to good business but in preventing an artificial expansion in speculation the moderate recession of the last year in particular has left industry perhaps in a better position than it would have been if stimulated by a rising price level. Paul Willard Garrett. [Copyrighted, 1926.] —_-+2>____ 1927 Forecasts Reveal General Faith in Business. What the prophets say about pros- pects for the new year will be read with more than ordinary interest ~in coming weeks since the movement of business to fresh peaks always raises a question of the future. With the general volume of business approxi- mately 6 per cent. larger than the previous record for 1925, corporate profits, it now appears, will run 27 per cent. higher for a selected and repre- sentative list of outstanding industrial MICHIGAN TRADESMAN companies. That is a much better showing than was anticipated a year ago when, it may be remembered, the forecast for 1926 expressed confidence in the performance of industry during - the first three or possibly six months but not so much faith in what might happen during the last half of the year. It is far too early to draw any gen- eral conclusion but the early forecasts for 1927, of which a number have al- ready been printed, reveal a confidence in the position of business that per- haps surpasses the expectations of most people. No less reliable an au- thority than the Secretary of the Treasury, Mr. Mellon, said in his an- nual report that “we can look for con- tinued improvement abroad.” He went out of his way to give assurances of the sound lines along which install- ment buying has been conducted for the most part, a practice that has, per- haps, given rise to wider differences of opinion than any other this year. That the current statistics on trade reflect some contraction in industry eyerybody admits but that is not so surprising when account is taken of the high levels late in 1925 against which the present period is set in the comparison. It was not until the au- tumn of last year that the full mo- mentum of the upturn in business had been developed, whereas during 1926 activity has been maintained at a high rate all year. All of the authorities who have expressed their views to date seem to be impressed with the fact that the present prosperity has been built upon a solid foundation. This firm belief makes them less fearful of a sudden break than usually is enter- tained after so long a period of good times. It has often been said that any fool in business can make money so long “as commodity prices are rising, for the advancing price scale then offsets bad management and automatically creates an artificial kind of wealth. In the present instance, of course, larger profits have been ground out by hard work against the handicap of an un- favorable price trend. Corporate profits for 1926 will go down in history as the largest ‘ heretofore attained for the country as a whole but prices never- theless have been steadily falling the world over and in this country. Better management, the elimination of waste, greater productivity of labor and a sound financial structure are a few of the features that have helped in the process. Paul Willard Garrett. [ Copyrighted, 1926.] —~++>___ Favor Small Textile Designs. Smaller designs in multi-colored ef- fects are favored in Spring lines of printed silk and cotton goods. Among the fabrics liked by early buyers are printed Celanese voiles, as well as sport fabrics in high shades made all of Celanese or of Celanese mixtures. Rayon alpacas with embroidered dots or small woven patterns are expected to sell very well in the high shades. Prices on these lines of wash goods are approximately 20 per cent. under those current on similar types of fabrics for the Spring season of 1926. December 22, 1926 We own and offer WELCH-WILMARTH Six and one-half per cent First Mortgage Gold Bonds Phone or write us for particulars Michigan Bond & Investment Co. INVESTMENT SECURITIES 10th Floor Grand Rapids National Bank Building GRAND RAPIDS Fenton Davis & Boyle BONDS EXCLUSIVELY Grand Rapids National Bank Building Chicago GRAND RAPIDS Detroit First National Bank Bldg. Telephones } Citizens 4812 Congress Building Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT ~| Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattie-proof. Made and Installed Only by AMERICAN METAL WEATHER STRIP CO, 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich. “AUDITS -SYSTEMS-TAX SERVICE’ LAWRENCE SCUDDER & Co. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. Chicago - St. Louis - Philadelphia - New York - Washington .- Boston Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. REYNOLDS = SlateClad = eeu, “BUILT FIRST TO LAST™ _ aa ee : ? i December 22, 1926 Sidelights on Happenings in Northern Florida. St. Augustine, Dec. 15—I went around and called on all the parties we mentioned in the Tradesman of Dec. 8 and all were very much pleased with the write up. The Petoskey Parties said they would be glad to have the home folks see this and thereby hear from them. I left one copy at the Chamber of Commerce booth. The parties in charge there are very oblig- ing and I tell you they are kept busy imparting all kinds of information. W. Dixon, a representative and salesman of the Fleischmann Co., of Jacksonville, passes through hese three times a week en route to Palatka and Gainesville and since I am here I have made it a practice to meet him every time he waits on the local trade and to get my three cakes of Fleisch- mann yeast per day from him for my health. The old slave market place in the center of. the city is now used as an amusement place, free of charge. There is a fountain of youth and it is well patronized by old and young. The local, as well as the tourist folks sit around and play checkers, dominoes, etc. The ones who are able to pitch horse “shoes and a great number like myself just sit or stand around and think what they were able to do in the past. H. R. Newcomb, Vice-President of the Fleischmann Co., who attended the opening of the Dorsey bakery, at Jacksonville, came over here with Mrs. Newcomb to spend the afternoon with me. I enjoyed their visit very much. We had luncheon at the Hotel Bennett and then took a ride to the fountain of youth, the orange grove, Fort Marion, the old city gates, the oldest house, and over the bridge to the alligator farm at Anastagiafla, where 6,000 gators from the age of four weeks to 300 years, can be seen. On my last visit there, two years ago, I took some very good pictures of the various groups of ani- mals there which pleased the proprietor of the alligator farm very much. Five points in the merchandising of bakers’ products were brought out in a talk before retail bakers of Jackson- ville and surrounding towns by Hy W. Burton, representative of Fleisch- mann’s Yeast Co., last night at the Carling Hotel. The talk was illustrated with motion pictures which depicted by plot and characters how sales may be increased in a shop by the application of these five points. These points, Mr. Burton said are the quality of the product, appearance of the store, both exterior and interior, psychological appeal to the customer, personality of the sales person and at- tractiveness of the product. The lat- ter is most important, he indicated, since the best article in the world will not sell unless it is advertised properly. During the showing of the film, Mr. Burton gave his talk, pointing out how simple a matter it is for the baker to provide the housewife with a wide variety of baked goods by the use of a recently perfected formula by which a baker can more easily make up quality products such as coffee cake, cinnamon buns, form cake and other products. He also brought out the fact that women are rapidly giving up home baking and are becoming more and more dependent upon the_ baker for bread and sweet goods. He said that the baker’s future lies in giving the housewife both quality and variety which, he said, any baker can now easily do and which all progressive bakers are doing. L. Winternitz. —_~--->——_ Getting the Right Viewpoint on Con- servation. Written for the Tradesman. Two of the later news items are of considerable interest to all progres- sive people. MICHIGAN Under date of Dec. 4 we find that Lieut. Governor-elect Luren Dickin- son proposes that there shall be a new Senate Committee to handle bills re- lating to the conservation of the na- tural resources of the State, leaving fish and game to another committee. This is a proper recognition of the need for a very definite study of land conservation and that it is desirable to have the time of one committee set apart for that purpose. Under date of Dec. 11 we learn that Governor-elect Fred Green, while in Washington, was conferring with the U. S. Forest Service leaders on the general subject of conservation and a new director to take the place of John Baird. The stage is being set for a change of scene. It portends the in- troduction of a trained leader in con- junction with a keen search by the Legislature for a thorough and com- prehensive plan and course of action that shall lead us actually forward. It seems like the preparaucn for adequate utilization of all our natural resources; to mean more of State for- ests and more of forested parks and recreation grounds on State land; in all ways planning for development of that State land to benefit all people throughout coming generations. As outlined by Col. Greeley, “State forests should be created in every sec- tion and be identified with its local problems of fire .hazard, of timber growth and of provision for future needs.” He says the care of public forests will prove the key to progress. We can begin to understand that these ideas have vital connection with our land problem. And as we take stock of the progress we want to make, we can see that such ideas, car- ried into decisive action, will mean real progress. There is a threefold need and use for State forests. From French experience we find that State forests are the only sure source of high grade timber essential for exacting industrial and construction use. As a State having great recreational development, we need and have much use for all the forest and forest park extensions that it is possible for the State to establish. The third item is shown by our need for State forests as demonstrative ob- ject lessons of great help to private owners in confident progress of private forestry. That has been French ex- perience and all the facts we know point to the application of that prin- ciple to our situation. The various facts that have lately been presented and the thoughtful con- sideration centered on this conserva- tion problem begin to show that the right viewpoint is coming into prom- inence and will be an aid in the sure solution. Frederick Wheeler. Vice-Pres. Michigan Forestry Ass’n. +> —___. The Secret of Christmas. It’s not the things we get—oh, no! That make our Christmas glad; Though gifts be rich and beautiful, The best we’ve ever had. It’s not the things we get that count, Or make the day complete; You’ll find the things you gave away Are what make Christmas sweet! Marjorie Dillon. TRADESMAN 15 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying TheNetCortis OVO Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C. N. Bristot, H.G. Bunpy, A. T. Monson CWO NEW LOCATION 305-306 Murray Bldg. GRAND RAPIDS, MICHIGAN Affiliated with THE WIGHIGHN RETAIL DRY GOODS ASSOCIATION An Association of Leading Merchants in the State If you can qualify, it will pay you to insure with us THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY affiliated with The Michigan Retail Dry Goods Association 320 Houseman Bldg. Grand Rapids, Mich. Merchants Life Insurance Company WILLIAM A. WATTS © RANSOM E. OLDS President Chairman of Board Of*-es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents. Bei | 16 THE CHRISTMAS SPLENDOR. It Stands Unique and Unapproachable in Human Annals. Once again we are in the light and glow and beauty of the Christmas story. Teeming as it does with upper- world disclosures, once again we must enquire after its inward meaning; for, surely, it contains a meaning we never weary of. Unquestionably, it is the fountain of a perennial freshness to mankind. What other story is so eagerly told and retold by the human heart? What other story has in it so much of hope and joy and gladness? What other story so ravishes the heart of childhood? What other story gives such raptures to the visions of age? What other story gathers all peoples, of all climes, and of all conditions, within its vast and tender heart, mak- ing them all rejoice with joy unspeak- able and full of glory? Of course, there is no other. Our Christian Christmas message stands _ solitary, unique, unapproachable in human an- nals. My subject is, “The Christmas Splendor.” Like the splendor of the sun, the Christmas splendor is every- where. | want us to gather a few of its beams into our own hearts to-day. Consider, first, the Beam of Spirit- ual Interrogation: “Where is He that is born King of the Jews?” There is something in the question which is older than the sun, more ancient than the stars. In point of fact, it was ask- ed nearly two thousand years ago. It might as well have been asked ten thousand ages ago. For it is an age- less question because it contains an ageless hope. Originally planted deep in humanity’s heart, it is still a fresh question on humanity’s lips. “Where is He that is born King of the Jews?” —King of the cycles, King of the na- tions, King of the heavens? It is the age-in and age-out cry of the travailing earth and universe. For example, is it not the mute, un- languaged question of the animal crea- tion? Reading the Christmas story, one is more and more impressed with this fact: The Virgin Mother laid her first-born Son in a manger. It seems that God was not content simply to condescend to the level of our fallen humanity. He wanted, also, to get in beneath the sub-human and ra’se it to higher planes of being. He wanted the. glow of His incarnate glory to illumine the dumb darkness of the lower orders of creation. Certain it is that, since Christ was born in a manger, even animals have become subjects of a human kindness they never knew before. It is not the least of the glories of the twentieth century that our under-neighbors are more kindly dealt with than in former times. Societies for the prevention of cruelty to animals are carrying forward a work definitely begun in the manger- cradle of incarnate Deity. So does longing of the animal world find expression in this compre- hensive question: “Where is He that is born King of the Jews?” Coming up into the human sphere, every phase and feature of our life is lighted up by the Incarnation. First of all, it lends a meaningful glow to the voiceless MICHIGAN the grow of motherhood. Sometimes we men, in thinking of our mothers, wonder why it is that our thoughts flow right on and on, symphony-like, until we find ourselves ‘bowed in the wor- ship of God. May we never lose that wonder! To do so is a sure proof of spiritual declension. Yet I venture to think that this wonder is not altogether inexplicable. When we think of our mothers, why is it we feel that God is inexpress‘bly near? Here is a par- tial answer to that question: It is be- cause motherhood is one of the ten- der eyes of God. God looks through motherhood into our inmost hearts. If we are true to our humanity, looking deep into their dear faces, we behold the transparent light and glory of the Divine. Benjam‘n West said the kiss of his mother made him a painter. Was it not, rather, God’s kiss behind his mother’s kiss which caused Benjamin West to utter this noble sentiment? For upon the sacred lips of mother- hood there is this radiant beam of spiritual interrogation: ‘Where is He that is born King of the Jews?” Moreover, this is the question of childhood. Surely, it must have been upon the crimson lips of the innocents so cruelly slaughtered by Herod. How the heart of the Eternal must have ached when H’s entrance into the world as a little child caused the mur- der of little children! The wail of every mother’s heart found an echo- ing sob in the heart of God. But, thank Heaven, from that black-bright hour, it has grown increasingly more difficult to practice cruelty toward childhood. And because that hour has struck, the hour is coming when heartless neglect of children will van- ish from the earth. Then we shall no longer ifail to give our little ones the opportunity of becoming all-around, full-toned Christian men and women. We shall insist upon the trinal de- velopment of body, mind and spirit. Christianity, let it be emphasized, holds no brief for fractional men and women. It opens the road to complete- ness, to Christlike perfection. As a thinker says: “We are just waking up to the value of town-planning. And we shall by-and-by be awake to some- thing bigger still—to planning and building the manhood that is to dwell in the towns.’ A little child shall lead us into this noble task. For more and more little children will ask: “Where is He that is born King of the Jews?” The Christmas splendor falls across the pathway of the toiler. Now we are all toilers. If we are not, we ought to be heartily ashamed of our- selves. For we have indeed tarnished the crown God set upon our manhood and womanhood. Let it be engraved in diamond-bright, spiritual characters on the tablets of our memories: God’s advent angel passed over royal idlers in the palace and stood by shepherd’s “abiding in the field and keeping watch over their flock by night.” Wise men, too, are wrapped in the spiritual mantle of the Christmas glory. Then they came from the East. Now they come from the four winds—East, West, North and South. Scholarship gladly reckons with the Yuletide fact. Otherwise, it drives itself into an in- tellectual museum. And what is that? TRADESMAN Why, just a place where mentally meatless dry bones rattle; just a place where deluded men vainly strive to look wise; just a place where mental icicles need to be shot through with warm, Christian sun-glow. Only Christ can create the true religious consciousness. And even Herbert Spencer tells us that the religious con- sciousness is unlike the ordinary con- sciousness. He says the religious con- sciousness has to do with that which is beyond the sphere of sense. He further affirms that the religious faculty is as normal as any ‘other faculty. Moreover, the Christmas splendor penetrates beyond the sub-human and the human. It extends on up into the extra-human—the angelic. Animals, men and angels—all are touched by the wonders of the advent. Did you ever think how differently different people reacted to the birth of our Lord? It caused Herod to knit his fierce brows more fiercely. It caused Herod to unloose his false tongue with serpent-like cunning. Obtaining a private audience with the Wise-men, he said: ‘Go and search out exactly concerning the young child; and when ye have found Him, bring me word, that I also may come and worship Him.” Truly, here is not a woman, but an unkingly king, with “the ser- pent’s tongue.” But, observe, the very thing that troubled Herod made the angels sing; the very thing that cloud- ed the ruler’s brow begot a purer whiteness in angelic hearts of snow; the very thing that made a selfish soul grumble made God’s oldest angels shout for holy, human joy! “Where is He that is Born King of the Jews?” Oh, my friends, there can be but one dear and final answer: He is everywhere! He sympathizes with the dumb creatures. He is in mother- hood-love. He aureoles the sweet faces of little children. He gives the toiler strength to bear his burden. He turns the mere scholar into a Wise- man. He floods angelic anthems with more golden melodies. Where is He? Everywhere! Look around, about, above, beneath you! Let us glorious- ly repeat the little girl’s mistake over and over again. The skeptic had writ- ten: “God is nowhere.” Spelling the words out, the child made them read: “God is now here!” And that, my friend, is the perpetual meaning of Christmas. God is everlastingly with us; for “God so loved the world that He gave His only begotten Son, that whosoever believeth on Him should not perish, but have everlasting life.” Frederick F. Shannon, D. D. —~+++__ Leggings Coming Back. Because of short skirts, leggings for women are coming back, according to the National Knitted Outerwear As- sociation. So far these old-fashioned leg coverings are of leather or suede, but the association remarks that “no doubt many knitters are busy prepar- ing a more colorful and extensive selection in their lines.” —_++.___ The way to health is in keeping the mind young by new and greater inter- est in each day. : December 22, 1926 Winter Vegetables Will Show a Profit When You Have a Vegetable Refrigerator Heretofore the chief objection to hand- ling green vegetables in the winter season has been that the average deal- er did not have any place or method of keeping them to prevent spoilage. The Crystal Vegetable Refrigerator removes this difficulty. It preserves every bit of your stock in fine condition until it is all sold, NOT A CENT OF LOSS From Spoilage Ice is placed on a wire shelf at the top. As it melts the cold water and the cold air drop over the vegetables. The wa- ter washes them off and the cold air freshens them in a wonderful way. Your customers will want the goods when they see them in such fine con- dition. SOLD BY JOBBING GROCERS and VEGETABLE WHOLESALERS Write to the factory for catalog and further particulars. CRYSTAL REFRIGERATOR CO. Fremont, Neb. el A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES ——s MICHIGAN EMPLOYMENT INSTITUTION for the BLIND SAGINAW W.S., MICHIGAN ~ = eg aa ih Se - AN, OO al = December 22, 1926 MICHIGAN TRADESMAN 17 Christmas the Embod'ment of Good Will Toward Men. The first Christmas was ushered in with a proclamation of “good will to- ward men.” The thrilling story of Christmas is of a democratic good will seeking to bring to the whole world overwhelm- ing joy. Divine democracy was strik- ingly declared. God willed to show the world that he cared for men as men, without any distinctions among them. That was the meaning of the manger. The manger was a lowly re- ceptacle into which to place the Christ- mas gift. The Wise Men of the East coming to worship a new born ruler naturally sought for him at Herod’s palace in Jerusalem. It seems incon- gruous that a Christmas constellation shone over a stable, that “songs of angels in the air, out on the hills’ led Judean shepherds to one for whom there “was no room in the Inn,” or that the gifts of the Magi were offered on bended knees to a sovereign in a manger. Yet the very manner of Christ’s coming was an essential part of God’s gift. The choice of a manger was made by Providence. The manger was not a disgrace. It was not an insult offer- ed the person of Jesus or his parents. It is not necessary to impute malice to anyone. The little town of Bethlehem had been celebrating Old Home Week. From far and wide, her former citizens had been gathered for this reunion. The innkeeper was driven frantic with “the thousand clamors of an inn.” How was he to know who should be born that night? No reservations had been made for the holy pair. They came in- conspicuously. The circumstances of Christ’s birth were deliberately plan- ned to declare a democratic disposi- tion. In a palace there would have been no welcome for lowly shepherds. We are not concerned with doctrinal interpretations of the significance of Christmas. The purpose of God was clearly “good will toward men.” There is nothing complex in that. Christmas obviously means that God did not hate the world; that he never thad hated’ the world; that he “so loved the world that he gave his only begotten son.” The manger was God’s device for such an expression of his disposi- tion toward men as would forever overwhelmingly assure the world re- garding the heart of its Creator. The custom of giving gifts to one another at this season is proof that the essential meaning of Christmas is understood. The purpose of gifts is the creation of happiness. All over the world in these days millions of men and women and children are made happy celebrating Christmas. Christ- mas means happiness. Yet Christmas must still be a meaningless holiday un- less it makes clear that in the manger was presented the proof of God’s democratic good will toward men. The world needs a renaissance of joy. The summons of the great holiday is not superfluous. The celebration of the b'rthday of Jesus Christ should bring to the world the gladdest season of the year. The Christmas event is fulfilling its purpose when it creates in us such broad outlook upon humanity, such. wideness of charity, such unselfish dis- position, as was expressed in its great announcement of purpose: “Good will toward men.” John Richelsen. a Balsiger Retires After Depleting the Treasury Surplus. The news from Kansas City—the resignation of Secretary Balsiger of the National Retail Grocers—will be a cause of much speculation in grocery circles. It is important beyond its personal phases. Mr. Balsiger’s administration of the Association and its affairs has marked a new note in the retailers National organization. He had larger dreams for the Association and its place in the trade machinery than had any of his predecessors—perhaps than his col- leagues in its management—and he sought to build a system based on these ambitions. In some respects he succeeded; in others the retailers of the country were evidently not in step with him. He faced the task of financing this larger life and, knowing full well that the re- tailers with their measly 25c per capita assessment could not supply the sinews of war, he put the organization into business to make money by sundry— clap trap enterprises—food shows, ad- vertising in the official bulletin, doubt- ful educational campaigns among re- tailers, associate memberships, ete.— all designed along lines of question- able activity of a grocery organization, but essentially drawing revenue from outsiders more than from retailers. This was Balsiger’s chief problem, rather than the regular activities of a trade association, and opinions will differ as to how well he succeeded. If the bulk of the trade feel that he did, probably the organization will con- tinue those same larger phases of life; if not, it may be expected to retrench and resume the more tranquil life of the olden days. Manufacturers and wholesalers, bro- kers and everyone else is anxious to see the retailers possessed of a strong and influential trade association of Na- tional character, capable of effective work without and within—constructive rather than partisan — co-operative rather. than belligerent—seeking the betterment of food and its supplying, rather than merely promoting the ma- terial profit of the retailer. In this respect the administration has at times lacked complete effective- ness, in the opinion of many, and Bal- siger has naturally been the target of the criticism. His retirement may very likely prove a turning stone—at least a point where it may turn if the executive committee cares to do so. The crisis is the natural penalty of a personal administration. How the new secretary will pan out remains to be seen. Whether or not the big ma- chinery set up at Kansas City will prevail or not is open to speculation. Whether or not the association will be a factor in trade circles is a wide-open issue of the hour. —~r++>__ A child is either cute or impudent according to whether it is your child or another’s. ——_+- Listen and answer cautiously. cide promptly. De- Twelve months a year Postum pays you a profit. Not a fluctuating, seasonal profit—but a profit you can depend on from January to December. © 1926, P.C.Co. Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties ~ Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan ora Important Announcement Of The Extension of Goodrich Transit Service. Direct Into Grand Rapids, Via Holland, With a Fleet of Up-To-Date Trucks. Better Than Express Service At Freight Rates. Your patronage is respectfully solicited via this line and also via our other connection, the G. R., STEAMSHIP ae Goodrich Transit Company Office and Warehouse, 25-27 Market St. Phone—62011 Q WL khha04anz2ntAaAadaeaaaalldllliliilisisiidilididiidididddddddlddddddiddddidididiiiai, DELBERT F. HELMER Importer COFFEE AND TEAS Lid. ULisisdiididdidilididilldddidaidsssd RZ Coffee and peanut roasting for the trade. Phone 66021 All Work Guaranteed By Over Thirty Years Experience. 337-39 Summer St., Grand Rapids. LLL ddddddddllllldillidsidsidddididdidiidiibididdddldddiddsddsdddidaadiddda. Wi Liddidddididiidddididdidbdisdddidddddddddédidaa DRY GOODS Michigan Retail Dry Goods Associatior. President—H. J. Mulrine—Battle Creeh First Vice-President—F. E. Mills, Lan-: sing. Second Vice-President—G. R. Jackson, Flint. Secretary- Treasurer—F. H. Nissly, Yp- silanti. ee E. Hammond, ee. Preparing For the Annual Meeting in ae: Lansing, Dec. The meeting of the President, ae Vice-President and Manager, with several of the Lansing members of the Michigan Retail Dry Goods Association, was held in Lan- sing at the Hotel Olds. The call was made for the directors of the Associa- tion to attend, but inasmuch as they are in the midst of the holiday season, their attendance was not fully expect- ed. The purpose of the meeting was to confer with George A. Fern, of Columbus, Ohio, who will have charge of the booths of our Merchandise Ex- position and Style Show at the annual convention which will be held in Lan- sing May 10, 11 and 12. With-Mr. Fern’s assistance, a comprehensive plan was devised and a prospectus of the convention with plans for booths will be sent to our members in the near future. Inasmuch as this in- volves some printing and considerable explanation, we will defer further com- ment regarding this conference until the prospectus is ready to be mailed to our members. The auditor of the State Depart- ment of Insurance has recently gone over the books and accounts of the Grand Rapids Merchants Mutual Fire Insurance Co. and the Secretary- Treasurer, John DeHoog, received many compliments on his method of keeping accounts, the financial stand- ing of the company and the soundness of the investments, the same being Liberty bonds, first mortgages on dwelling house property and certifi- cates of deposit. The office was told that ours is one of the comparatively few companies whose annual report to the State Department is never sent back for corrections. We are not able to say positively that on Jan. 1 there will be $7,000,000 of insurance in force, but the report for Dec. 1 indicated that if $56,000 more insurance were added to the amount in force that we would reach the above figure. We hope that dur- ing the present month of December this amount will be added. Possibly some of the members of the Associa- tion would like to help us attain to this figure by changing some of their insurance over to our company. Ex- amine your pol'cies and see if you can- not help accomplish this very desired result. : William Sidley Chapman, a man of refinement and culture, a gentleman every hour of the day recently passed away at Mercy Hospital, at Benton Harbor. Mr. Chapman, who was known by his associates as “Sid” was a familiar figure in Gilmore Brothers store of Kalamazoo for several years. It was there we first had the pleasure of meeting him. During the past six and one-half years he has been the merchandise man in President Mul- rine’s store in Battle Creek, retiring from that service in August of this year. -His many friends in the Michi- gan Reta‘l Dry Goods Association will remember him with great respect and have best wishes for his wife and daughters in this their hour of be- reavement. The funeral services and burial were in Battle Creek. We are again warning our members to look out for bills, Series 1923, raised from $1 to $5 denomination. One of our local banks picked up another last week and showed it to your Secretary. It is a very good piece of raising and would get by the average person. Let’s watch our $5 bills and if you have one handed to you which has the picture MICHIGAN TRADESMAN of Washington on it. grab the passer, as the picture is about the only thing on the bills now being passed which has not been changed. Only $1 bills carry the picture of Washington. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass’n. 22> Mufflers Retain Active Pace. Although selling time before Christ-: mas has grown shorter, wholesale ac- tivity in men’s mufflers continues at a good pace. The demand for weeks has been particularly brisk. Stocks now are not large, there being in fact some difficulty in obtaining certain styles, due to a paucity of the desired piece goods. A few wholesalers with stocks on hand, feeling the end of the active wholesale period is near, are liquidating their merchandise in a re- ceptive market. The excellent turn- over enjoyed this year because of the appeal of novelty patterns and silks is expected to develop similar and even more extensive styling efforts in the lines for next year. —_>--»—____ Absorbing Girls’ Coat Stocks. Manufacturers of girls’ coats have stopped production of Fall merchan- dise and are now devoting their atten- tion to the new Spring lines. There remains, however, a fair accumula- tion of seasonal garments which is being liquidated at price concessions. Retailers have been active lately in picking up these offerings for their sales events and it would not be sur- prising, according to market observ- ers, if, with Fall production stopped, there was something of a scarcity of these coats during January and Feb- ruary. The greatest number of gar- ments in the market now is in the 7 to 14 sizes, but sizes from 2 to 6 are not plentiful. ——_>> Shawls Are Selling Well. Fancy shawls for evening wear have been having a particularly good reail turnover and at present are selling briskly for gift purposes. Re- tailers have been able to buy attrac- tive shawls at prices that enable sale quotations of from $10 to $25, and at these levels consumers have shown much interest in them. Prior to this season the shawls were in the ex- pensive luxury class, few being pro- duced for the popular-priced trade. Most of the shawls are embroidered, vari-colored floral patterns in large effects predominating. oo ono Handkerchief Sale Is Large. Retail turnover of handkerchiefs has been particularly active, and whole- salers say that reorders have been coming in at a highly satisfactory rate during recent weeks. Boxed merchan- dise continues an outstanding item in the better grade goods for holiday selling. Novelty patterns dominate in all varieties with a tremendous variety of designs and color combina- tions shown. Stocks at wholesale are small and will present no problem with the turn of the year, according to manufacturers, who comment on the increasing steadiness of the all-year- around demand for the merchandise. —_+2—___ More Interest in Spring Suits. Interest in suits for Spring continues to grow and increasing confidence is expressed in the trade over the possi- bilities of this type of garment. Re- tailers are placing orders now for de- livery of early models to be used for window display. Featured are two and three-piece suits for both sports and more dressy varieties. Novelty pat- terned woolens combined with silk, are used in the former, with sheen wor- steds in high shades favored in the latter. Suits for misses show a similar trend. —_——»> +. Gain in Glove Orders. While the early business in men’s gloves was not aS good as was ex- pected, retail turnover during the last few weeks has been brisk. Reorders reaching manufacturers. stress not only the staple capeskin and suede gloves but more so than ever mer- chandise made of the more novel leathers which have been introduced by leading firms. Lined gloves have been doing well in many sections, sev- eral makers conducting a -special drive on these types, which was par- ticularly aimed at automobilists. Knitted materials, sheepwool and furs are three featured kinds of linings. —_>-2—__ The Eternal Presence. God is here! I hear His voice While thrushes make the woods rejoice. I touch His robe each time I place My hand against a pansy’s face. I breathe His breath if I but pass Verbenas trailing through the grass. God is here! From every tree His leafy fingers beckon me. December 22, 1926 Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Wayne Holding Corp., Detroit. Powers Ice Cream Co., Flint. Oconee Timber Co., Battle Creek. Detroit Discount Corp., Detroit. Criswell Furniture Co., Grand Rapids. Standard Machinery Co., Owosso. Golfers’ Manufacturing Co., Detroit. Manteris Co., Inc., Detroit. A. J. Smith Construction Co., Bancroft Drug Co., Saginaw. Canteen, Inc., Clarkston. Standard Hoop Co., Ltd., Bay City. Ross ‘Oil Service Co., Detroit. Triangle Studio, Detroit. Crandell & Ensing, Inc., Fremont. W. E. Waite Co., Detroit. Robert H. Hassler, Inc., Indianapolis. Murray Products Co., Detroit. Evenheat Oil Burner-Sales Co., Detroit Centerville Theater Co., Centerville. St. Clair Stamping Co., St. Clair. Coldwater Gas Light & Fuel Co., Cold- water. Monroe Gas Light & Fuel Co., Monroe Hillsdale Light & Fuel Co., Hillsdale. Grand Haven Gas Co., Grand Haven. Crawford & Co., Breckenridge. Wilbur’s, Inc., Kalamazoo. Slater Park Land Co., Detroit. John A. Mitchell, Inc., Detroit. — + +> Nothing is cheaper than the good wishes of your friends or of your enemies. Detroit. For Quality, Price and Style Weiner Cap Company Grand Rapids, Michigan JAN ORDER NOW FOR YOUR WHITESA COMPLETE ASSORTMENT OF THE F'Amous Reapy ror IMMEDIATE DELIVERY at Correct Prices EDSON, MOORE & COMPANY DETROIT ARY SpA iia anteater Liki sl aesshin as Kiba eee 1 iano cine = se! Sn eee oe ra Co sai nti ial tious too ink an eatin iN December 22, 1926 Some Foresee Moderate Decline. In some quarters the feeling is held that business, including the consumer demand at retail, during 1927 is likely to show a decline. No marked de- pression is expected, but an easing off of moderate proportions is thought likely. Aside from citing develop- ments in certain major industries, which they interpret as unfavorable, the proponents of the decline idea seem to base the‘r belief on a “psy- chological sensing” of a trend toward lessened activity. Meanwhile holiday business at retail continues very good and apparently gives no support at all to the belief that a decline in consum- er buying even of minor proportions in due in the Spring. With the passing of the first month of the new year, it is expected that something more definite in the gauging of the outlook for the Spring and Summer will be made available. ———_o-2-e Growing Use of Gift Checks. Increasing use is being made during this holiday period of gift checks or vouchers issued by stores entitling the recipient to merchandise of the value stated thereon. The gift check finds favor with many consumers, since it solves the problem of what to give by allowing the receiver to select what he or she wants. One of the large de- partment stores here has adopted the idea and is said to be well pleased w th the way its customers are taking to it. This store allows the merchan- dise check to be used at any time, it having no expiration date. It confines the values to $5 and $10 and allows a cash refund up to 10 per cent. of the face value, thus permitting change to be made on an article which costs less than the value of the check. +. Novelties in Leather Goods. The Chicago packers have nothing on manufacturers of women’s belts when it comes to utilizing odds and ends. Among the things that the lat- ter are making from scraps of leather are small change purses, which are offered in all colors of suede and kid, and also in silver and gold kid. These come in such a variety of colors as to match pocket books or their linings. One unusual novelty is an ash tray mounted on a strip of leather that is weighted at each end and can be placed over the arm of a chair without slipping. Combinations of colored leather are used for these strips, and on some there are metal trimmings set. with imitation stones. The ash tray is clasped to the strip, and can easily be removed for cleaning. ——_»-22___ Hosiery Color Card Issued. Eighteen shades are shown on the Sring hosiery color card just issued by the Textile Color Card Associa- tion. The new colors are selected to harmonize fully with the seven shoe colors endorsed by the leading shoe and leather organizations. Emphasis is accordingly placed on flesh pink, pearl blush, a soft rose-pearl, Aloma, a tropical brown; Algerian, a_ soft brown; auburn, and sawdust, a mauve sea-sand tint. Shell gray matches the color of the same name on the shoe color card. Colors retained on the hosiery card from the previous season MICHIGAN are atmosphere, champagne, sunset, French nude, Alesan, Dave Gray, Pip- ing Rock, evenglow, blue fox, grain and beige. ——_»--2 Southern Ticking Prices Low. Despite the recent cut made in prices on standard lines of Eastern tickings, similar goods of Southern make are available much cheaper. The new price on one of the well-known brands of 8-ounce goods is 19 cents, while South- ern tickings of similar weight can be bought as low in some cases as 17% cents. A nice business in Southern chambrays is reported here on the basis of 38 cents a pound for 3.80- yard goods, although the general ask- ing price for this weight, including some brands of Southern cloth, is about 2 cents a pound higher. The cutters are said to have taken large quantities of the goods at the recent reduction. — >> Denims Are an Excellent “Buy.” One of the reasons cited for the rapid sale of denims since the new prices were announced on them is that at their present levels they represent the best “buy” which the colored goods end of the market offers. Not only are these goods, with one excep- tion, lower than at any other time in years, but compared with other coarse-yarn colored fabrics they are cheap, in spite of the recent reductions made in the latter. With 8-ounce tick- ings quoted at 35 to 38 cents a pound, and with 3.80-yard chambrays held at 38 to 40 cents a pound, according to dye, 2.20-yard denims look low at a little under 30 cents a pound. —_2->—____ Color Will Feature Neckwear. The coming Spring season in wo- men’s neckwear promises to be one of color. The manufacturers in their early showings for the new season are playing up many solid colors in both made sets and yard goods. Color com- binations are frequently seen, and such ones as Copenhagen blue with flesh, tan or red are well regarded. Beige and tan and cocoa and tan combined are other colors that are expected to sell very well. As usual, says a bulle- tin from the United Neckwear League of America, an abundance of white neckwear will be shown. Delicate flesh pinks will be seen among the less bo‘sterous shades. — ++ > Spring Hats To Be Colorful. Spring neckwear and suits will not be the only colorful merchandise, for color will also be a prominent fea- ture of the new lines of men’s hats. Hat manufacturers are introducing shades in felts that have hitherto been confined to women’s wear. Lav- ender, for example, will be an out- standing color in one hat line. Fancy hat bands will again be used to offer a harmonizing or contrasting appear- ance to the solid color of the felt. Only minor changes are being made in the size and shape of the crown. Snapbrim styles are expected to be again popular. —_2~-.____ Call For Men’s Accessor‘es. Dressing gowns easily lead in the higher priced men’s wear accessories that are selling well for the holiday season. Reorders have come through TRADESMAN in steady volume and manufacturers say the demand exceeds that of prev- ious seasons by a substantial margin. The higher priced garments, made of novelty patterned silks and luxurious- ly lined and faced, are said to be sell- ing particularly well. The higher grade pajamas in more or less exotic colors and patterns, considering they are for men’s wear, are also having an active call. Smoking and lounging jackets are likew'se meeting with consumer favor. -—_22-~. Silks Bought For Spring. Sheer silks are in strong favor for the Spring season, a good share of the present demand being for these kinds. Chiffons are considered particularly good, and interest is also shown in georgettes and in the finer crepes. Flat crepe is another outstanding fabric, but wholesalers remark on the keen price competition in this weave. The profit margin on it tends to be further reduced because of weaving difficul- ties in its production, which result in imperfections and rejections. Silks in- tended for the compose or ombre shading treatment in dresses continue highly prominent. 2+ Use of Ribbons in Hats. Belting ribbons are be‘ng well pur- chased by the millinery trade for Spring hats. Early offerings of this type-of millinery have been so well re- ceived that a marked run of popularity is expected during the course of the Spring season. The men’s hat trade is also supply‘ng much business for ribbon producers. A large percentage of the output of men’s hats for Spring will have fancy bands. Leading ribbon manufacturers say that the bulk of the present ribbon demand, in coming from the men’s hat trade. —_+~++___ Labor Troubles Still Factor. Further labor trouble has added its complications to the selling of women’s wear woolens and worsteds for the Spring season. With circumstances as they are, selling agents see little if any prospects of a more active demand for fabrics until after Jan. 1. How long after that date is the question that some sellers are asking, having in mind the disruption caused during the Fall. So far novelty woolens for sports coats have been the most ac- tive selling fabrics, with weaves for two and three-piece suits also receiv- ing attention. —_>+—_ — Resort Lines More Diversified. Palm Beach lines of coats and dress- es are said to be meeting with a good demand. The lines are somewhat more diversified than usual. The at- tempt is being made in the offerings this year to cater to the travel trade as well as the strictly resort demand. This is expected to be a more profit- able development for both the re- tailer and the manufacturer. Tweed coats are outstanding in the travel garments, while sports merchandise, with considerable attention to white garments, are stressed in the resort wear. fact, is millinery and the eo Take good care of your friends. Weeds soon choke up the unused path. 19 $1,650,000 Pantlind Hotel Company (Closed Issue) 1G 2/0 FIRST MORTGAGE (FEE) SINKING FUND GOLD BONDS Due August 1, 1946. Denominations $1,000, $500. GRAND RAPIDS TRUST COMPANY, Trustee Secured by First Closed Mortgage on the land and building appraised at $4,007,885.20—-which makes this approximately a 41% loan. Net earnings ended December 31, 1925, were 2% times’ interest charges. A Sinking Fud is provided which will retire in excess of one-half of the bonds before maturity. In the opinion of counsel these bonds are legal investgnent for savings banks in Michigan. Free from Personal Property Tax in Michigan. PRICE 100 _ AND INTEREST YIELDING 52%. Howe, Snow & BERTLESixc. Investment Securities GRAND RAPIDS New York Chicago San Francisco Detroit All information given herein is from official sources or from sources which we regard as re- liable, but in no event are the statements herein contained to be regarded as our representa- tion. Link, Petter & Company (incorporated) Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool In Summer Brick is Everlasting GRANDE BRICK CO, Grand Rapids. SAGINAW BRICK CoO., Saginaw. JACKSON-LANSING BRICK CO., Rives Junction. Zion Fig Bars Unequalled for Stimulating and Speeding Up Cooky Sales Obtainable from Your Wholesale Grocer Zion Institutions & Industries Baking Industry Zion, Hlinois ———" 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Oria Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. This Grocer’s Figures Evince Real Knowledge. Written for the Tradesman. Referring to a recent expense tabula- tion, a grocer writes: “The figures show an astonishingly low percentage for trade expenses and are so void of detail that I personally feel they are rather misleading. If the average business can really be run on such a low expense, it is time I woke up. Wages alone, as a rule, run to as much as or more than the whole percentage quoted. “For a mixed grocery and provision business of, say, $1500 per week, I think the average cost would be about as follows: Wages, 7.5 per cent.; rent, taxes, lighting, insurance, etc., 1.25 per cent.; motor delivery, .97 per cent.; wrapping, etc., .25 per cent.; advertis- ing, .25 per cent. depreciation, .25 per cent.; interest on capital, .5 per cent.; sundry expenses, .25 per cent.” There is a total of 11.22 per cent. More than that, here is a grocer who has such exact, intimate knowledge of the kind and size of business he does that he is able to indicate a represen- tative figure or .97 per cent.—ninety- seven hundredths per cent—for mo- tor delivery. Where is such a grocer to be found? With real sadness of spirit I have to say that he is not an American grocer. He is not even a Canadian grocer. He is an English grocer. I have simply translated his 300 pounds sterling per week into the fair equivalent of $1500. Otherwise, I have transcribed his figures precisely. When will such grocers become common in our country? Answer: The minute real necessity presses hard enough. And that necessity is on the way. It is so close on our heels now that every so often a grocer awakens to the fact that he must bestir him- self if he would avoid the discard. As certain keen competition rapidly developing on all hands demonstrates that expenses are too high; that mar- gin-computation is altogether guess- and-gosh; that exact figures must be known and acted upon, the necessary knowledge will be developed among the chosen few. But that few will not include men who think in “abouts.” Grocers who have ideas so liberal that they think only in fives and tens will not stand the test of the future. Only men who can sense what a tremend- ous figure one per cent. on sales actu- ally is will be able to withstand the onslaughts of the new-era grocers— chain or individual. Do not overlook one immensely significant reflection this British gro- cer makes. “If the average business,” he says, “can really be run on such a low expense, it is time I woke up.” That remark js significant because he does not complain of “conditions,” “the unfairness of competition,” or anything like that. He does not play the baby act. He realizes fully that either he must meet conditions as they are or there is no help for him. Such MICHIGAN TRADESMAN realization is about the first thing that must come home to any grocer who expects to find his way to prosperity in the days ahead of us. For the day of the fraction is at hand. I never did like the name Buy-Rite Stores, for my often-stated reason that I do not like to see buying stress- ed. The important thing about busi- ness is selling. But ‘“what’s in a name?” Not a thing by itself. And if we make Buy-Rite stand for a definite, worthy service, we make the name definitely worthy. And that is pre- cisely what has happened. For now I have before me a full page advertisement of the Omaha Bee, wherein is detailed the sixth annual canned foods sale of the fifteen high grade service stores which make up the Buy-Rite organization. This event is extended ahead of and later than the National sales, being from Nov. 1 to 21, inclusive, three weeks altogether. The original co-operating stores numbered twelve, as I recall it. I do not note that one has discontinued, but I find fifteen listed now, so I con- clude that growth has been conservar tively steady. Apparently the plan has worked out well. That might have been expected because each one of the stores was a successful, profitable in- stitution before the co-operative or- ganization located in its own neighbor- hood environment, non-competitive with any of the others, every element of harmonious action is present. I have told the plan of co-operative buying before. I like now to be able t oreview a portion of the co-operative selling, which is so much more im- portant. The full page advertisement before me is a plain, business-like statement. No question it will get its message across. But that message would have been much more striking, vastly more effective, if some good art work and skillful typographical planning and ex- ecution had been put into it. With a full page of space and an event which comes but once a year, a special de- sign might easily have been procured. That certainly should have attention before next year rolls round. No matter how well known each of these grocers may be, it must always be remembered that one important function of advertising is to infuse new. blood into the trade of each. Folks not now familiar with the Buy- Rite stores may be really compelled to read the advertising if the an- nouncements be dressed up with mod- ern advertising skill. Let these gro- cers take a single look at any Sunday page published by the Brandeis stores of Omaha, and try to imagine how much less effective such a page would be if it were toned down into the prosy type style used by these grocers. True, such work costs something. But let service grocers take a little of their own medicine. Their service costs something. Quite frankly they tell their customers that they—the customers—must and do pay the cost of good service. They also tell said customers that the service is worth what it costs. Very well. Consider, if you will, the Burlington Route, which runs through Omaha. That December 22, 1926 “I RECOMMEND YOUR YEAST TO MY CUSTOMERS” Recommend Yeast for Health to YOUR customers. Healthy cus- tomers are bigger buyers of everything and they come to your store regularly for their supply of yeast. One grocer, who had a bad case of boils, was advised to take yeast. He says: “Inside of a month I was absolutely clear of boils and am now in the best of health. I faithfully recommend your yeast for boils and run down condition, and take every opportunity in doing so to my customers and friends.” FLEISHMANN’S YEAST service Don’t Say Bread — Say HOLSU COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. M. J. DARK & SONS GRAND RAPIDS, MICH. Receivers and Shippers of All Seasonable Fruits and Vegetables December 22, 1926 MICHIGAN TRADESMAN 21 MEAT DEALER road advertises. Its advertisements are lavishly illustrated. The art work of the Santa Fe is famous all over the country. Such art work costs money. I know. The originator of the prevailing style of Santa Fe advertising is art director in the organization of which I have been a part for over five years. We pay him a weekly salary of all of thirty cents. But, believe me, he’s worth it. Do those Omaha grocers realize that Brandeis and the railroads are rather hard headed old boys? Yes, they are “Show-me” folks for fair. Yet they “spend all that money for drawings and pictures.” Indeed, they do. And why? Because it pays. It would also pay you. This canned goods page is better than some I have seen. It does say a few words, somewhat on the plan of glittering generalities, about the goods offered; but with a special de- sign and about ten times the thought and skill devoted to writing the copy, how much more might it mean to any reader? . Hunt’s Quality fruit—7500 cases— is said to be “tree ripened and abso- lutely the finest packed in the world” —and not another word. Grand Can- yon vegetables have more said of them —and said better. But the right use of types, plus illustrations, would have enabled three or four times the fetch- ing information to have been put into this page, every word of which would have sold more goods. A new note—to me—is sounded in “Our Guarantee.” Incidentally, this should be Guaranty. “We will buy back from you, up to May 1, 1927, any part of your order that for any reason you wish to return. You may order one-half dozen of any of the items at the dozen rate.” A good point lies in the finale: “Make a list of your needs for the coming winter and place your order with your Buy-Rite store.” That is co-operative in spirit and letter. I hope these boys will realize that they have now reached a stage where they cannot afford to continue amateur- ish advertisement writing and plan- ning; that they need somebody who knows enough not to fill a page with capital letters; that descriptions are in order and should be written by a trained advertisement writer; and that such work is highly specialized, costs something and is cheap at its cost. Otherwise, they are doing quite well, thank you. Paul Findlay. —_>-~-—___ Frozen Meats. The other day we had the pleasure of escorting a party of teachers from a New York college through one of our Western branch houses, owned by one of the largest packers. The trip proved very interesting and from the many questions asked-and interest displayed beneficial to the teachers. In looking over the frozen meats offered in one section of the branch, particular inter- est was displayed in the neatness of the packages and apparent care in handling. We were later asked if it is not a fact that frozen meat is de- cidedly lacking in the qualities found in fresh, which is unfrozen. We did not hesitate to say that scientific tests have not proven such a contention to be based on facts. The fact that such an impression seemed to be in the mind of the teacher who asked the question made it very important to the industry. We have spoken on. this subject from time to time, but the mes- sage of goodness found in frozen meats apparently has not been fully brought home to meat users nor to those who touch on the subject of food utility. As a matter of fact there is a time limitation on meats held in freezers and the period does not per- mit deterioration providing the meat is properly held during the time it is frozen. Meat held for two or three years in a freezer loses its life and is not satisfactory for food, generally speaking, but no such time is permit- ted. The meat in the freezers in New York State must be removed before twelve months have elapsed. Meat will hold nearly all of its inherent good qualities for such a period if well taken care of, but as a rule it is not held for periods exceeding six months, and more frequently is only held long enough to tide over a period of over- supply and into a per‘od of scarcity. It is not considered an advantage to hold meat in freezers longer than is absolutely necessary because freezer charges pile up from month to month and in addition to this the value of the money invested is enough to give any concern a vital interest in getting it out and sold. The most important thing to consider in regard to frozen meat is its condition. Meat should never be frozen except when in per- fect condition and when it is so frozen it will come out perfectly sound and wholesome and possessing good flavor, as well as practically all of its food value, that is, up to the time permitted by law for holding it. It is doubtful if anyone who did not know that the meat under consideration had been frozen could tell it from fresh when properly defrosted and _ properly cooked. —_—_——>—_—____ Hides, Pelts and Furs. Green. No, V2.2 08 Green, No. 2 07 Crareds NOs dh a2 ace 09 Cured, No: 25 2 os ee 08 Calfskin, Green, No. 1 ______________ 11 Calfskin, Green, No. 2 ____--________ 09% Calfskin; Cured; No. J 22222 12 €altskin, Cured, No. 2... 2 10% moree: Noy Pec s ss 3 00 Horas, Nov 2 cco es 2 00 Pelts. DGFT 1 ee apices eee a Hae an ay 50@75 Sheéarlings 222202 10@25c Tallow. Prime 07 No. 1 07 No. 2 06 Wool. Unwashed, medium -........---...- @36 Unwashed, rejects -...-.-.-....... @25 Tnwashed. fine -___..__-___-_......@30 Racoon. NOs cl ee ee oe $9.00 No, °h Medium oo ee 7.00 IN Rea ese ee 5.00 Skunk IO. F BIR CR oe e $2.50 INGE Shere lo ce ee 1.75 IN ARTO We Se oe ea een, 1.10 ERY Ga is ar Sea -60 No. Twos at value. Red Fox. NO; -) Tiare ee $12.00 ING: 1 Mediums 2. 10.00 NOn t Small ooo ee es 8.00 —_———- Preserve by all the means in your power a sound mind in a sound body. € elias VITA Roasted Ini Pate acces Pee eR COFFEE DWINELL-WRIGHT COMPANY Boston, Mass.; Chicago, III.; Portsmouth, Va. Yellow Kid Bananas all year around Bananas are the year ’round fruit. They are clean, wholesome, nutritious and delicious. “Yellow Kid” Bananas are uni- formly good. Send in your orders. The Vinkemulder Company GRAND RAPIDS, MICHIGAN ~~ — IT’S A PLEASURE TO SELL Good Candy See OUR line of Hard Candy and Holiday Mixtures before placing your Christmas Orders. Priced right,too JOWNEY'S Dinas HOLIDAY PACKAGES NATIONAL CANDY CO.,INC. GRAND RAPIDS MICH. ARE WONDERFUL , | Ree HARDWARE Michigan Retail Hardware Association. President—George W. McCabe, Petos- key. Vice-President—C. L. Glasgow, Nash- ville. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. After Christmas Suggestions For the Hardware Dealer. Written for the Tradesman. While the Christmas rush is in its last stages, and the Christmas buying is climbing to the peak, the wide- awake hardware dealer will already be planning ahead. One of the im- portant elements in successful business is just this sort of planning. It is worth while to know your next move. When the Christmas rush is over the strongest tendency in the hard- ware store is for selling effort to slacken. The dealer himself and his salespeople are undoubtedly tired in reaction from a heavy strain. More than that, the buying public has, for the most part, over-spent itself. The tendency of the customer is to econ- omize: and the tendency of the hard- ware dealer is to rest up a bit and take things easy. As a result of this double tendency on-the part of both buyer and seller, the winter months represent, as a rule, a dull, quiet period in the hardware trade. During the Christmas season the public is in a buying mood, and price is no serious object. After the Christmas holiday the public is in the mood to economize, and prices must be tempting or needs urgent to move the buyer from this attitude. Is this a good reason why the hard- ware dealer should slacken effort, and, in fact, pretty well discontinue all ef- fort? Or is it rather a reason why the hardware dealer and his sales staff should put forth, in this extra dull season, extra aggressive efforts to capture trade? In order to keep the sales -during the winter months up to even a fair average, extra effort is required. Hence while the tendency to relax after the Christmas rush may legitimately be indulged, the dealer should not allow that tendency to carry him too far. The first thing after Christmas is to remind yourself that, at the very ut- most, the strain of the winter months will not be exceptionally heavy. With this concession to the forces of re- action, the dealer should, as quickly as possible, rally himself and his sales staff to the task of carrying on effi- ciently. To this end, a primary requisite is a firm determination to make the most of these dull winter months. Busi- ness will be hard to get. You will have plenty of room in which to turn around; and plenty of time to plan for spring trade. If, however, business is hard to get in January, February and March, and particularly hard to get the first week or two after Christmas, just determine that you, for your own part, will get every bit of business there is to be got. Resolve to put forth some extra efforts to get that business, put on some extra fine displays, and make a dead-set on the too-econom’‘cal public. This is the only way to make the winter months count for something. TE eS EE ET MICHIGAN The day after Christmas, you can do two things. First you can meet the needs of the immediate moment by launching a clean up sale to get rid of odds and ends of seasonable stuff. Second, you can begin to lay your plans for the entire three months of winter. Whether or not to hold a clean-up sale is a matter of policy. Some mer- chants make it a rigid rule under no circumstances to trim their prices or to offer special price inducements. Others wait until after stock-taking, and then put on a big inventory sale. Others hold a pre-inventory sale, but first take a week or two to sort over their stock and select the lines on which to quote feature prices. There is one phase of the matter, however, that calls for immediate ac- tion, and that is often overlooked. Be- tween Christmas and New Year holi- days there are still limited opportuni- ties for disposing of Christmas gift lines. Let us see what these oppor- tunities are. First, there are always people over- looked in the annual frenzy of giving —perhaps folks who have sent gifts and have not themselves been remem- bered. The recipient is on the !ook- out for some article “not too expen- sive” to send as a belated return gift. Then there are sure to be a good many youngsters disappointed in their gifts, clamoring for some forgotten ar- ticle, and who feel that the New Year holiday should be a second Christmas —and easy and indulgent parents will- ing to humor their whims provided the outlay involved is not too heavy. Third, there are parents—thrifty folk—who have refrained from pur- chasing certain articles on account of price, but to whom a special price concession would prove attractive. Finally, there are the still more thrifty folk willing to look ahead a year and to buy now in anticipation of the demands of next Christmas. Such folks may be rare, but they exist. There are, all told, sufficient such exceptions to the general rule to justify the dealer in putting on an after- Christmas sale. The sale, however, must be staged at once. You should be ready to launch it the day after Chr’stmas and push it through the en- tire week from Christmas to New Years. After that, the possibilities will be pretty well exhausted; and you, for your part, will be ready to go ahead with the serious business of stock-taking. For this after-Christmas sale, select the lines you obviously ought to get rid of at once—the odd articles and broken lots that it will not pay you even under the most favorable circum- stances to carry over. Pile a lot of them into the window in a hurry-up display with the biggest price-tickets and the most drastic price cuts you can afford. Make it a “Clean Up Dis- play”—put in a showcard explaining that these are extra specials offered at extra special prices to help the cus- tomer remember anyone he has acci- dentally forgotten. You might even point out, in another card—and, of course, in your newspaper advertising as well—that so drastic are your price cuts, it will pay to buy thesé articles TRADESMAN December 22, 1926 erStevens&(Co. Founded 1837 WHOLESALE Sporting Goods General Hardware Fishing Tackle and Factory Supplies We Ship Promptly 57-59-61-683 COMMERCE AVE., S. W. GRAND RAPIDS -i- -i- MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN, e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle RESTAURANT and HOTEL SUPPLIES (UR BUSINESS is growing very rapidly in these lines. Chairs, tables, stoves, counters, dishes, silverware, etc. Give us a call. G. R. STORE FIXTURE CoO. 7 Ionia Avenue N. W. BROWN &SEHLER “HOME > ee ae Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats GRAND RAPIDS, MICHIGAN December 22, 1926 now and hold them until next Christ- mas. That argument is pretty certain to appeal to a few people at least. The main thing is to get into action right away, if possible the very first business day after Christmas. Run an advertisement in your local paper and get out dodgers. Such a sale, to be worth while, must be put on at once. Don’t wait to make elaborate prepara- tions. U'se the sale rather as a “pick- up” affair that will fill your window and help to keep business moving while you get your bearings and for- mulate your larger plans for the win- ter months. This sale might, as you size up your stock, be gradually merged into your pre-inventory sale—that is, if you hold your big mid-winter sale before instead of after stock-taking. The problem of stock-taking should be considered immediately after Christ- mas. You may not start the actual stock-taking until January, or even February; but here, as everywhere else, it pays the hardware dealer to plan ahead, and to advance swiftly from one objective to the next. In any form of business it is ab- solutely vital to avoid long waits be- tween spells of activity. When you are tired you must of course rest; but your business has to keep going. Most dealers hold their mid-winter sales after stock-taking instead of be- fore. That is a matter of individual policy, and depends to a large extent on local conditions. No two dealers are similarly situated; and consequent- ly each individual must, in such mat- ters as his own store policy, determine what is best for himself. The Christmas lines you do not of- fer at your special after-Christmas sale should be pushed into the background to make room for more seasonable goods. Weather and fuel conditions may vary the demand. Snow shovels, cold blast lanterns, sleighbells, weath- erstrip, oil heaters, ice scrapers, kitchen utensils, Jumbermen’s supplies—these are a few of the vitally seasonable lines in early winter. Quite often a prel’minary ‘sale of stoves can be staged to good advan- tage right after Christmas. It is usu- ally considered that there is no de- mand for stoves at this season; but a certain demand can be created by judicious advertising and small price concessions. Often, instead of shading the price of a stove, some article of less value s “thrown in for good measure’”—such as a razor, a carving knife, a lamp or some article of sufficient value to serve aS an inducement. It is always possible to secure the necessary “premiums” by sorting over the stock and selecting articles still good but which have been in the store some time; the sort of articles, in short, which the shrewd dealer is anxious to get rid of. With his utmost efforts, the hard- ware dealer will not find his full time taken up these winter months, except while stock-taking is in progress. He should plan to take stock as rapidly as possible consistent with accurate re- sults. This done he will have ample time for laying pians fcr kis spring trade: - MICHIGAN and it is good policy to use the odd moments and spare time of these win- ter months for that particular purpose. A great deal of prel'minary work can be done in January, February and March which will thhelp to make it easier to handle the rush of business in April, May and June. More, the plans laid now for aggressive adver- tising, good window display and wide awake selling methods will help to swell the total of your spring trade. Victor Lauriston. ———o-2 Why Meat Should Be Freely Eaten. “What shall we have for dinner to- day?” is the question so often asked by the average housewife. And the chances are a meat dish or meat in combination with other food will be the answer. There is nothing, in fact, so attractive to the appetite of the average person as meat. There is ample authoritative evidence to show that an exclusively vegeterian diet is likely to cause weakness and enemia, and reduce resistance to disease, ac- cording to experts on nutrition who, in a recently published pamphlet en- titled “Meat,” state that “aside from the fact that meat is one of the most appetizing and satisfying of foods and that it is needed in the diet, there are several reasons why it should be used freely. One reason is that meat is high in nutritive value. It contains relatively large quantities of protein in its most palatable stimulating and digestible form, and liberal quantities of fats of the highest type. Proteins are required for the growth and main- tenance of the body and both protein and fats yield energy for muscular power and for keeping up the tempera- ture of the body. Vitamines, sub- stances about which little is known ex- cept that they are necessary for nor- mal growth and development, are present in meats, and its accompany- ing fats are in sufficient quantity for nutritional requirements. Meat also contains nitrogenous extractives, which stimulate the appetite and process of digestion. Meat is also unusually rich in phosphorus and iron. Since phos- phorus is found in every cell in the body, it is involved in every vital function. The iron in the red blood corpuscles carries oxygen to every part of the body. Without oxygen life cannot go on. It therefore is apparent that the food a person eats should contain liberal quantities of these ele- ments. Meat also contains calcium and, to a lesser extent, sulphur and other important mineral elements. It is true that some foods contain more calories per pound than meat, although few foods contain more calories per pound than bacon and salt pork.” There is no good reason why meat should not be freely eaten, unless a person is troubled with some physical ailment in the care of which his physician advises against the use of meat. —_+-.__ A Quitter. Old Santa Claus, that generous soul, Creates a joyous din, But hastens homeward to the pole Before the bills come in. —_~-+>—____ No matter how little we want, we still manage somehow to get along on less. TRADESMAN IVAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS §2yensise HONEY—Horse Radish OTHER SPECIALTIES Quality-Service-Cooperation ali j mus HARRY MEYER Distributor 816-20 Logan St. Grand Rapids, Michigan Watson-Higgins Milling Ce. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose Sour. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Granulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. A Guaranteed Income 6% INSURED BONDS These bonds have many strong features. Hundreds of banks who set safety above all else, are buying them for their own invest- ment, for customers and for trust funds. Payment of principal and interest is guaranteed by the U. S. Fidelity & Guaranty Co., which has assets of $48,- 000,000.00. They will safe- guard your funds against loss. INDUSTRIAL COMPANY ASSOCIATED WITH INDUSTRIAL BANK GRAND RAPIDS MICH- IGAN THE DEAF MADE TO HEAR The wonder of the twentieth century. The smallest known device for hearing. The Phonophor The nearly invisible—no head band. The noise in your head ceases at once. A. J. SHELLMAN, Distributor for Western Michigan. Send for literature. 200 Gilbert Bldg., Grand Rapids. cae: NPAT Under both State Py te sar T Supervision We are as near as your mail box. As easy to bank with us as mailing a letter. Privacy No one but the bank’s officers and yourself need know of your account here. Unusual Safety Extra Interest Send check, draft, money order or cash in registered letter. Bither savings account or Cer- tificates of Deposit. You can withdraw money any time. Capital and surplus $312,500.00. Resources over $5,000,000.00. Send for free booklet on Banking by Mall HOME STATE BANK FOR S AVING GRAND RAPIDS MICHIGAN MICHIGAN TRADESMAN - December 22, 1926 24 COMMERCIAL TRAVELER Graphic Description of the Grand Canyon. Los Angeles, California, Dec. 17— Away out here in the wilds of the Golden State I find letters from sev- eral of my good friends, among them D. J. Gerow, Elliott House, Sturgis; E. R. Swett, Occidental Hotel, Mus- kegon, and C. W. Taggart, Morton Hotel, Grand Rapids. I was “black snaking’ in Pershing Park, in front of Hotel Biltmore, when I discovered our old friend, Ed- gar Lee, president of the Challenge Machinery Co., Grand Haven, out here for his health. He certainly looked good to me. If I give anything but a disjointed account of my travels, I will have to go back to Albuquerque, New Mexico, which I left behind me last Saturday morning, taking the Sania Fe fast mail to Williams, Arizona, the entrance to Grand Canyon. All the way along the scenery gave me repeated thrills. Those wonderful mountain formations and deep canyons prepared, I presume, by the railroad people to add to the attractiveness of the trip. The hills calsomined with Venetian red and the gulleys bottom- less. Frequently, on account of the curves, you were on speaking acquaint- ance with the locomotive engineer. But all at the rate of fifty miles an hour. And everywhere those wonderful roads, almost congested with autos, particularly motor busses, groaning be- neath the weight of passengers and baggage, and all headed for the Prom- ised Land. At Williams, Arizona—altitude 7,000 feet—you take a train for the Grand Canyon, a three hours ride, arriving El Tovar Hotel—a Harvey establish- ment, about 8 a. m. Within a hundred feet of this hotel I had my first view of the Canyon, down to the surface of the Colorado river, 6,000 feet below. Involuntarily I drew back with a shudder, but a guide informed me that there was no danger if I did not fall overboard. But at first glance it Icoked risky just the same; in fact, I haven’t gotten over that feeling of squeamishness yet. Not only is Grand Canyon one of the scenic marvels of the world, but it seems to be appropriately framed by an enchanted region in the heart of the oldest happenings of America. Someone, I think it was George Ade or Elbert Hubbard, said: “One should start off on the Bay of Naples, do that until he has perfected it; then tackle the sunset on the hills of Stamboul and work on that until he has achieyed 100 per cent. Then sunrise on Mount Rigi, the vale of Cashmir, and others of nature’s wonderful attractions, and perhaps by this time he would be pre- pared for the wonders of the Grand Canyon,” but when one can describe this delightful effort of nature in its forming, he certainly crowns all previous efforts. Everyone I met had a different idea of this wonderful view, but while some were inclined to be cynical in their impressions of first acquaintance, you are bound to approach the scene with a feeling of doubt and dread. You are inclined to feel that you will be disappointed. If vou are, it is no fault of the Canyon; it is simply a condi- tion of mind. The Hotel El Tover, a beautiful creation of boulders, stands near the rim of the Canyon with a level stretch of a hundred feet lying between it and the very edge. A low railing marks the edge and a number of benches are arranged along the brink of the chasm for a silent contemplation of the view. Beyond the edge there is absolutely nothing. It is as though this wall marks the end of this world and the beginning of the next. It is not until the sightseer reaches the edge that the full force of the view strikes him with a shock that makes him gasp. Everything he has been promised, everything he has imagined is there and something besides. Silently he stands, gaping at the frightful immensity of the view. It is as though the world had dropped away, leaving one clinging on the very edge, with fascinated eyes fixed on mountains so vast and so unexpected as to seem unreal. My recollection went back to the cyclorama of the Battle of Lookout Mountain, exhibited in Chicago during the Columbian Ex- position. You are again looking at paintings of highly colored mountains and mysterious gorges, so artistically done as to suggest an infinity of space. The spectators are spellbound. They can think of nothing to say that will meet the emergency. The weather was moist and blue black clouds were bursting out of the gorges and giving a wierd mystery to the Canyon that was anything but earthly. The brilliant red peaks chang- ed to blue as the clouds passed over them. Great mountains faded-in the mist and a moment later reappeared like dawn of a city rising from the oceans. The weather not being particularly favorable for exploration on that day, the lounge of the hotel looked particu- larly inviting to me, and I decided to defer further investigations and ex- plorations until the following morn- ing, putting *in the time not taken up in eating and dancing—to the tune of an adorable orchestra—in sending pic- ture cards to my friends. Slumber came slowly when one realized that within a few feet of his bed chamber lav that awful Canyon as deep as the ocean and as silent as the grave. Bright and early the next morning the gong sounded and, after a break- fast such as one reads about, but sel- dom has the satisfaction of enjoying, a caravan assembles in front of the hotel, comprising pack mules, guides, ladies, portly and otherwise, in divided skirts, one sturdy, but diminutive ani- mal assigned to each passenger. It was right here I had an acute at- tack of “buck fever.” I remembered that during my “boyhood’s happy days upon the farm,” that on frequent oc- casions I had been called out at dawn, or before, to ride Old Dobbin for the purpose of cultivating corn or potatoes and for some time after partaking of my meals in a standing attitude. Then there was another reason which I miraculously observed in time and that was in propelling one of these mules, with me, would be like riding a broom- stick, with my O’Sullivan heels drag- ging on the ground. I decided to walk and this conclusion I did not amend. Also I had a feeling of sympathy for the mule. They all had a lot of fun in mount- -ing and getting away and guyed me considerably, but I had in mind that old adage that “he who laughs last laughs best,” and let it go at that. We all started down Bright Angel Trail, which leaves directly from the hotel, but I soon discovered that re- tiring on a 45 per cent. grade—or more —and Jooking down into that awful depth, would not prove what it was cracked up to be, and I returned to the surface and arranged to take an auto trip around the rim which pos- sessed as many elements of excite- ment as I reasonably required to make it a perfect day. On this fifteen mile trip, traversed slowly to give the guide and trapper a chance to get in his work, he told us much of interest, beside describing each situation as it developed. Some people speak of the Grand Canyon, of Colorado, giving out the impression that it is located in the state of Pike and Fremont. It is really formed by the Colorado river, in Arizona, and drains a territory of 300,000 square miles. At present it lies far from the routes of travel, though may be now approached by autos. The early Spanish explorers at first reported it in 1540 and again in 1776. A Spanish priest also made the dis- covery, but for more than eighty years thereafter the Big Canyon, then so- called, remained unvisited except by the Indian and occasional borderman. Later on the U. S. War Department made a survey and it eventually be- came a National Park under Govern- ment control. The average man measures long periods of time by centuries. To a geologist a hundred years are but the tick of a clock. He deals in ages. Many of these ‘rocks are among the very oldest of earth’s strata, but the Canyon itself is accounted geologically modern. It happened, so_ scientists say, only yesterday. But from the observations of a layman, I take the liberty of asserting that they will re- main there until to-morrow, and you all know about this “to-morrow” stuff. We are advancing along the South rim and looking at the North wall. The North rim is three times as far from the Colorado river as is the South rim, and is 1,000 to 1,500 feet higher, or 5,000 or 6,000 feet high, as compared wth the South rim, above the Colorado river. But I am not re- porting a scientific expedition and will Hotel Roosevelt Lansing’s Fireproof Hotel 250 Rooms—$1.50. up. Cafeteria in Connection Moderate Prices One-half Block North of State Capitol CHAS. T. QUINN, Mer. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager Phone 61366 [OHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-21% Murray Bldg. YRAND RAPIDS, MICHIGAN HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GerorGE L. CROcKER, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. It is the Tuller Facing Grand Circus Park, the heart of Detroit. 800 eo rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER Warm Friend Tavern Holland, Mich. Under the new management of Mr. and Mrs. E. L. Leland offers a warm welcome to all travelers. All room rates reduced liberally. We set a wonderful table in’ the Dutch Grill. Try our hospitality and comfort. EB. L. LELAND, Mgr. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel NILES, MICH. 80 Rooms—50 Baths 30 Rooms with Private Toilets Cc. L. HOLDEN, Mgr. |. | Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon oie Michigan HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof, Sixty Rooms, All Modern Conveniences. RATES from $1.50, Excellent Coffee Shop. “Ask the Boys who Stop Here.” CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION December 22, 1926 MICHIGAN TRADESMAN 25 first give you more of my impressions and less of statistics. It is bad enough anyway. There is a span of ten to thirteen miles from rim to rim which looks like a stone’s throw, and East or West of the Colorado river, encompassed in the Painted Desert view, are a hundred miles. In fact Navajo Mountains, 120 miles away, look easy. We are in the Navajo and Hopi country, adjacent to the petrified forests of Arizona. 1 wish I could show you a picture of the Canyon as I viewed it. Imagine this stupendous chasm, a dozen miles wide from rim to rim, more than 200 iniles long in its meanderings, and more than a mile deep. A mighty river, the Colorado, has chiseled out the granite gorge which is flanked on each side ‘by tier upon tier of huge architectural forms—veritable moun- tains—carved by erosion from the solid rock strata which lie exposed in great layers to the desert sun and are painted in colors of the rainbow. When you descend into the Canyon itself one after another of these forms seem to creep upward, until soon they take their place in familiar fashion along the horizon. Come back to the edge of the abyss in the late afternoon and witness the marvelous transformation. Immense forms have gushed out from the sheer walls. They float in a purple sea of mysterious shadows. As before stated I postponed indefi- nitely the trip to the depths of the Canyon, but from all I could learn from those who had made both jour- neys, the latter was more _ highly tinged with adventure and risk, with no greater conception of the immens- ity of the gorge than could be deduced from the trip around the rim. Oc- casionally a mule would stumble on the edge of a precipice, but the guide would assure them that if they went over they need not worry. I cannot close this article without a tribute to the enterprise of those who made possible the visiting of Grand Canyon in comfort, by provid- ing—not a rough and ready contrap- tion—but a veritable palace, with every attribute of a city club. From the time you register until you check out at El Tovar Hotel, you are given service that would do credit to an Ambassador or Biltmore and always at a reasonable charge. Consider that every particle of food which is prepared for your delectation here was transported thousands of miles. Even the water which is used for all purposes is brought 120 miles in tank cars, which they claim is more feasable than pumping from the Colo- rado river a mile below. Any season of the year you can view Grand Canyon in comfort and it is cer- tainly worth while. When you have viewed it you have practically “seen everything.” That veteran entertainer, the lament- ed Sol Smith Russell, at one time ren- dered a song hit entitled, “Some Mat- ters That Make Me Tired.” Were he living to-day, he could consistently add a couple of subjects to his reper- toire, viz: Persecutions of religious sects and their promulgators. In Los Angeles we have the dis- turbance about Aimee Semple Mc- Pherson and in Michigan the Benjamin Purnell fiasco. In the former case we have the in- stance of one of the weaker sex charg- ed with the crime of—making a fool of herself. Who knows? Perhaps she did. There have been instances when individuals have been condemned for applying the epithet of “fool” to an- other, but never for making one of themselves. But the hounds of the law have been set loose, not particular- ly against the individual, but in op- position to the sect which she repre- sents. The man Ormiston could not on a bet be apprehended even, in any other state in the Union, except Cal- ifornia, for abetting the crime of fool- ing the public, and the authorities, when the case is completed, will won- der “where they are at,” and the tax- payers ponder over a bill of expenses they are called upon to pay. All for the purpose of supplying questionable news for yellow journals. In the Benton Harbor case, a sect of law abiding people, an asset to the community, are drawn into an im- broglio through the tactics of a “con- tingent” attorney and a string of jur- ists have ‘been “strung” for the sole purpose of collecting damages, which, at best, savors of blackmail. Who ever heard of exacting a bail bond of $125,000 in anything of less importance than a capital case? Make you “tired.” Well, I should hope so. From a newspaper clipping supplied me, I learn that Pontiac is to have a new hotel, to be erected soon after the New Year, and that H. F. Helden- brand, ‘better known as “Hildy” is to operate it. It is to be a nine story structure, containing 150 rooms, to be located on the site now occupied by the Whitfield, Walter & Dawson Company, posses- sion of same on a 99 year lease having been obtained by the Heldenbrand Hotel Company, of which H. F. Hel- denbrand, the present operator of Ho- tel Kenwood, is president. The building will be of modern fire- proof construction throughout with the exterior probably of brick and stone. Mr. Heldenbrand is a prominent member of the Michigan Hotel As- sociation and has conducted Hotel Kenwood for eleven years, prior to which time he was identified with the Baltimore & Ohio Railroad dining service. The MHeldenbrands, two brothers and a son, are interested in hotels at Bay City and Fremont, as well as at Pontiac, are real landlords, and have made an unqualifiedesuccess of their several enterprises, and the good peo- ple of the latter city are fortunate in retaining them as operators in the future. D. J. Gerow, Elliott House, Sturgis, writes me that there is a revival of hotel talk in his city, but this time they are including him in their plan. Which is a wise proceeding, as Gerow is a real hotel man and has given them a regular as well as popular stopping place. Frank S. Verbeck. >> Notes of Interest to Grand Rapids Council. The annual meeting of the Grand Rapids Traveling Men’s Benefit As- sociation, was held last Saturday after- noon in the Pantlind Hotel. The fol- lowing officers were elected for the coming year: President—Walter S. Lawton. Vice-President—John B. Olney. Secretary-Treasurer—Allen F. Rock- well. Director—John H. Millar. The review of the Association’s ac- tivities during the past year noted an increase in membership of 27 per cent. and a substantial balance of cash on hand, with which to pay immediate death benefits to the beneficiary of the deceased brothers, if death should overtake any of them in any manner. In the year just closing, the Associa- tion paid benefits to beneficiaries of three prominent members—John Mar- tin, Gust Noneman and Major Walter N. Burgess. Only members of Grand Rapids Council in good standing are eligible to membership in this As- sociation, and by a recent amendment to the constitution, the wives of the above mentioned members are also asked to associate with their husbands in this Benefit Association, having all privileges and receiving all benefits of the organization. George B. Mc Connell, living at 1342 Sigsbee street, after an illness which confined him to ois bed for ninety-six days, is now up and arourd the house. He possesses a real appetiue for most any kind of food and is able to chat very entertainingly with any of the commercial travelers who will drop in to see hm. We hope to greet him in Council meeting soon. E. E. Kraai, who represents the Worden Grocer Co. in Muskegon, Grand Haven and Holland, was called to Grand Haven Dec. 11 on account of the illness and death of his sister, Mrs. Etta Vos. The funeral was held at her old home, which was Grand Haven. She was the mother of Peter Vos, well known in Grand Rapids. In pure bred live stock and dairy circles, there is an organization known as the Holstein-Friesian Association of America, whose purpose is to im- prove the above breed of cattle and co-operate with the dairy interests in producing and marketing a better grade of dairy products. This As- sociation is composed of successful men of character, vision and unselfish- ness who keep up the Association for the improvement that can be made by them collectively. Due to the modesty of our Secretary-Treasurer, A. F, Rockwell, it is aot generally known that he is the owner of twenty-nine head of the above breed prize cattle, and his name has recently been in- scribed on the rolls of life member- ship of the Holstein-Friesian Associa- tion. _ Mr. and Mrs. P. H. Fox, living at 925 Eastern avenue, will entertain their daughter, Mrs. W. S. Cooke, and family, of Toledo, during the Christ- mas_ holidays. _A wonderful sales address was de- livered at the luncheon meeting of the Salesmen’s Club of Grand Rapids, Saturday, at Pantlind Hotel, by Pearce H. Young, Educational director of the Missouri State Life Insurance Co. Elmitt Eastcott pleased the Club very much with selections on his violin, ac- companied by Mrs. Bertha Bradford Murphy at the piano. Election of officers of the Club will be held Jan. 22. The nominating committee, consisting of Bert Saxton, Phil Crowley and Rutlege Radcliffe, was appointed to carefully select can- didates for the office of President, Vice-President and Secretary-Treasur- er. Only members in good standing will ‘be permitted to vote. The next meeting of the Club will be held Jan. 8, Pantlind Hotel, Rotary room, at 12:45 p. m. Tudor Lanius, of Junior College, chairman, will be in charge of the meeting. The Scribe. oe —->___—_ Gabby Gleanings From Grand Rapids. Grand Rapids, Dec. 21-—L. J. Kos- ter (Edson, Moore & Co.) is in De- troit this week posting up on the changes which have occurred since he was forced off the road by illness four months ago. If he continues to gain in strength, he kopes to resume his visits to his trade after the first of the year. Charles W. Garfield and family leave for De Land, Florida, Dec. 30. They will be joined in January by Ossian Simonds and family, of Chicago. Mrs. Garfield has been in poor health for several weeks, but has recevered suf- ficiently to undertake the trip. Mr. Garfield will, as usual, keep Trades- man readers posted on Florida hap- penings. | : Local excursion ticket agents report that they are selling twenty tickets to. California to one for Florida. If this condition prevails all over the North the hotels of Florida will prob- ably not be overburdened with guests this winter. —__+2>>—__—_ Svecialty Convention at Atlantic City. The next convention of the American Grocery Specialty Manufacturers’ As- sociation will be held during the last week of October at Atlantic City. This dec’sion was made at a session of the executive committee of the organiza- tion, in this city this week. 150 Outside Rooms Hot and Coid $1.50 and up - : HOTEL CHIPPEWA HENRY M. NELSON, Manager New Hotel with all Modern Conveniences—Elevator, Etc. Running Water and Telephone in every Room European Pian MANISTEE, MICH. Dining Room Service Rooms with Bath $2.50 and $3.00 NEW BURDICK 250 Rooms—150 Rooms with Private In KALAMAZOO, MICHIGAN is the famous in the Very Heart The Only All New Hotel in the City. Representing a $1,000,000 Investment Bath—European $1.50 and up per Day RESTAURANT AND GRILL—Cafeteria, Quick Service, Popular Prices Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Fireproof of the City Construction Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 None Higher. 180 Fireproof Rooms That is why LEADERS of Business and Society make their headquarters at the “A MAN IS KNOWN BY THE COMPANY HE KEEPS” PANTLIND HOTEL “An Entire City Block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria—Sandwich Shop 400 Rooms—400 Baths MORTON HOTEL GRAND RAPIDS’ Rates $1.50, $2, $2.50 and up per day NEWEST HOTEL 501-511 IONIA AVE., S. W. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes GRAND RAPIDS, MICHIGAN 26 MICHIGAN TRADESMAN December 22, 1926 DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-Pr-esident—J. C. Dykema, Grand Rapids. Director—H. H. Hoffman, Lansing. Coming Examinations—Detroit, Jan. 18, 19 and 20; Grand Rapids, March 15, 16 and 17. Liability of Merchant for Acts of Parner. In view of the fact that many retail enterprises are operated under part- nership agreements, the questin of the extent of the liability of a merchant for the acts of his partner, or partners, is one of considerable imprtance. In other words, just how far is a merchant bound by the acts of his partners in the conduct of a business? In the first place, it may be stated broadly that each member of a com- mercial partnership is deemed to be authorized to transact business for the firm. And, in line with this rule, the acts of one partner, committed within the scope of the partnership business, will bind all members of the firm. It is of course obvious that whether a given act falls within the scope of a business is a question of fact, but the following will illustrate one phase of the subject. Several joined forces in the conduct of a mercantile business. In buying goods for the firm one partner gave a note in the sum of $700, which he signed in the firm name. The other members of the firm had not author- ized his partner to issue firm paper in this manner. The holder of the note thereafter brought an action against the partnership to collect on the note, and the court in holding the firm liable said: “The business for which the part- nership was formed, was the buying and selling of merchandise. It was a trading or commercial partnership. In such partnership, one partner may bor- row money, in the name, and on the credit, of the firm, by note, bill or otherwise, and all will be liable.” men The above language constitutes a clear statement of the general rule in Situations of this kind. And, in this connection, it may be noted, that any agreement between the partners as to authority, does not affect the right of third parties, without knowledge of such agreement. So much for this phase of partner- ship, liability for the contracts of a partner, and now let us consider an- other important rule in connection with Partnerships: Namely, the liability of a partnership firm for the dishonesty of a member thereof in relation to the property of third persons. Here we have a situation similar to the one reviewed above, in so far as each member of a partnership is held liable for the acts of other partners. For, generally speaking, any dishonest act of a partner, acting within the scope of a partnership business, which results in loss to a third person, will cause liability to attach to the partner- ship. For example: A third person intrusted certain goods to a partnership for sale.. The third person dealt with a member of the partnership, and the latter shipped the goods, along with other goods of his firm to a distant city for sale. This partner accompanied the shipment, sold it, and it appears, absconded with the proceeds. He thereby not only left with the money of the third person, but with a certain amount belonging to his firm as well. Following this the third person brought an action to recover his loss from the remaining partners. In hold- ing he had the right to recover, on the ground that the remaining partners were clearly liable for the dishonest acts of their associate, the court said: “The agreement in suit was in rela- tion to a matter fairly within the gen- eral scope of the parnership business of the firm, as the same appeared to be conducted by them, and was made with that member of the firm who seemed to be in charge of that branch of their copartnership business. “To such a case, it seems to us, the doctrine is clearly applicable, that, where one of two innocent persons must suffer by the act of a third per- son, he shall suffer who has been the cause or occasion of the confidence and credit reposed in such third person.” The foregoing cases aptly illustrate the application of the rule of partner- ship liability as generally applied by the court. This rule being that, in a commercial partnership, each member is deemed to have authority to bind his firm in all matters within the scope of the partnership business. In the light of this rule, it is obvious that where a business is operated as a partnership each member thereof must rely in a great measure on the hon- esty, integrity, and good judgment of his associates for success in the con- duct of the enterprise. In view of which, partnership agreements should be entered into with caution, and, as a general rule, only with persons of known ability and integrity. Leslie Childs. —_>+>—____ Reign of Reason and Fair Dealing in Business. We will respect the manufacturer’s suggested resale prices. We will not lend our co-operation to any manufac- turer who disregards the high ethics of good business practice. We are not fixing prices, and we are not op- erating in restraint of trade. We are simply undertaking to shuffle off or break the shackles of all methods of trade and barter wherein the slogan reign caveat emptor (let the buyer be- ware) and establish a reign of reason and fair-dealing in business; attempt- ing by the elimination of harmful per- formances to place business upon a plane where competition can be keen and at the same time be clean; operat- ing upon a foundation of quality and service against unfairness, uneconomic, harmful performances, the public wel- fare requiring it. Business pays for all education. Edu- cation makes for the development of character, which makes for recognized leadership; therefore, education should be the leading, directing and governing force. Business has long ago learned that one must serve to prosper; that he must fill a needed place, and fill that place better than anyone else in order ‘> survive. Therefore the public is safe in the hands of business by train- ed business executives of the accepted representative type of true American business men. We stand ready to prove and demand the recognition of the rights of business to serve the best and eliminate the worst. Law- yers, doctors, mule drivers, captains of industry, ditch diggers, and preachers, and all living individuals fall in the category of business. These are only some of the fingers which go to make up the great hand. Business permeates every phase of social, economic, com- mercial and political life of every in- dividual, organization, or government and of every generation; it always has and always will. Good business is “king” over all, in the final analysis it ministers to all alike—punishes the wicked, rewards the faithful—verily, it is the spirit of God, defending the weak, succoring the sick, guarding the innocent; its glitter- ing shield, polished by many a hard- fought victory for truth and right, stands four-square against all wrong- doers from wheresoever they may spring, to the end that it will force recognition of the fact that competi- tion must be clean as well as keen. R. R. Ellis. —~+---____ Pharmacists Entering Medicine. In many sections of the country as here, the country practitioner is a thing of the past. This one thing has had much to do with moving the peo- ple from the rural districts to the city. In this state there are rural districts left in the hands of patent medicine and humanity has to pay the penalty for the lack of that good old country prac- titioner who did so much in days gone by for the sick, in rural districts. High- er education is a good thing, but what we need most of all is better educa- tion, which will serve humanity in all sections of country. As it is to-day, no one but the rich man can study medicine. The poor man may have Manistee ‘ ‘ ‘ : ‘ ¥ ¥ the best of brains and the highest of ambition, but the lack of money keeps him from studying medicine, its the rich man’s profession. In days gone by the pharmacist was given credit for his training when he entered college to study medicine. But this has ceased, he gets no credit at all for his training when he takes up the study of medicine. There are plenty of good pharmacists well qual- ified who would make good practition- ers if given two years’ training in diagnostic work and surgery. The pharmacist who has a_ high school education or its equivalent, with four or five years’ experience in the practice of pharmacy after registra- tion, if given two years’ training in the subjects I have mentioned will make a good, safe practitioner, and re- lieve the present shortage of doctors in the rural districts. Then if he is at all ambitious he can take up the higher education. As you know, some of our best and most use- ful doctors of to-day are the old time doctor with but little literary educa- tion, who have applied themselves and worked hard for the best results. Un- derstand me, I believe in education, but it does not always produce the best men so far as ability is concern- ed. Let’s strive for better education, one which is more flexible and useful to humanity. Earl E. Pugh. —_—_>->-——___. Permanent Waving Lotions. These are weaker solutions of the “oils.” The latter are too strong for continual use; if applied every night they would bleach the -hair: Potassium carbonate __-.--___. 2 dr. Botax 2 ee 2 dr. Isopropyl Alcohol ~-..-._-____ 5 oz. Water 2 to 20 oz. The label must have suitable direc- tions. The Seasons Greetings with all kind thoughts and best wishes for i Christmas and the New Year i ; ¥ ta Hazeltine & Perkins Drug Company Wholesale Only MICHIGAN December 22, 1926 MICHIGAN TRADESMAN 27 Let in the Sunshine. regular customers. The occasional ten WHOLESALE DRUG PRICE CURRENT Burning words, fiery language, cent buyer of to-day may be the regu- strong statements—all of these I mean lar ten dollar buyer of to-morrow. Prices quoted are nominal, based on market the day of issue. my message to you to be, because I An easily-understandable manner of fokis @altan Seca 1 S6@1 45 Belladonna @1 35 take it that the time has come when in displaying your attitude toward the el 1 @Cubens PO 6 50@6 % Benzoin @2 10 i f ; . ae ne -- 2%@ ae Higeron 9 00@9 25 Benzoin Comp’d @2 65 the drug business of America right small purchase customer is the follow- Boric (Xtal) --- 15 @ 25 Micaivniie t 98@i 50 Buchu ze @2 55 Bec : “ : : : Canbolie, 22000 34 @ 40 Bee ets cae 2 aoe a ae a9 must take up the cudgel against wrong. ing simple window display—one which Gitric 0 @ 65 Hemlock, pure__175@2 00 Cantharadies -_. @2 8 Ideal incipl lity and servic fe ae rede = Nee a f Muriatie (000 3%@ g Juniper Berries_ 4 50@4 75 Capsicum -_---~-- @2 20 eals, principles, quality and service can be made by any retailer in a few wee 9 15 Juniper Wood -150@175 Catechu —_----~-- @1 75 must measure swords witn netarious minutes’ time. fOxalice (2 8! 16@ on a oe Boe : ean . Prep ria ees oi a . . ° ~ * re ard, NO. ee oO EC OLCriICUuME practices, underhanded methods, ir- Letter a large window card with the lag ara aa ca Lavender Flow-. 7 50@7 75 Cubebs —_--2_____ @3 00 regular debates, and practices of every — sentence: oo Gar'n_ ‘ ee a rei se -------- 1 = kind and every form, secret or de- Whether You Buy Much or Little— Ammonia Linseed, raw, bbl. @ _ Ginger, D. S. __ = 30 ena aie let j > ¢ i : Ha Oe ere Ne po OG 1¢ kamseed, boiled bbl @ 92 Guaiae —__-. clared. Let's Jet in the sunlight and We Solicit Your Trade wens a — co 13 Linseed, bld. less 99@1 12 Guaiac, Ammon._ @2 00 see whether the men who are engaged and then through contrasting a very water, 14 deg... 044%@ 11 Linseed, ee ap 96@1 S Jodine _________._ @ = in the drug business are really men or small article or package of merchan- ne Ga a g a oe 3501 = chara hana a Ie weaklings—whether they stand for dise with a very large one emphasize i Cine ais _... 3 16@4 50 ino ee Le _ pas live, Malaga, Mysth 2 principle and character or whether they the statement. For example—a drug Balsams voila roe 5 66406 Nae Venda @1 55 are bandits and grovelers who prefer store could show a very small vial of coe oo 3 — = ie ae ain cc « os a 3 a c ; : 7 nada). 2:-75@23 00 - green ~~... 27 pium, Ca “a wrong rather than right, who prefer perfume, contrasted with a five gallon wis ‘oe = ce sal 00 Orange, Sweet _ 5 00@5 25 Oates: Deodorzd @3 50 unhappiness, strife, irregularities, and demijohn filled with water or perfume. are oe : ee a cae pete : Be es Rhubarb -----_-- @17 false practices orogressive develop- Fae ee es Pennyroyal ____ 3 25@3 50 false practices to prog p 5 yroy ; oe Hair Dye. Peppermint --_ 9 00@9 25 : ment, square dealing, and reasonable A i ae Be he Sas Barks Rods pus 1k a4 © Paints returns for the service rendered. e echene evs 7 . Es Cassia (ordinary)- 25@ 380 Rosemary Flows 1 25 sal 50 Lead, red dry __ 154@15% : ie 0 Formulary for a “one-bottle” black dye Cassia (Saigon)-. 50@ 60 Sandelwood, E. _ Lead, white dry 154%@15% I believe that at least per cent. for the fis dc the followine- Sassafras (pw. 50c) @ 5@ Pe aes 10 50@10 75 Lead, white oil__ 154@15% ‘ Sean eacad: | : ah Re eee nee LOC TES» Soap Cut ee) Sassafras, true 175@200 Ochre, yellow bbl. @ 2% of the men engaged in the drug busi i me € é ness of America are morally right silver Nitrate -----------_--_- 2 drs. aes ae = nt a 9 Eb te - Hoa Wein ace Gaal ¢ 5 aye et | Aminonias water (20 cee 1 oz. eer ee 50@1 7 rr eas! ag Remember that an ounce of aniline can Tard cil 4 de Berries noe a a aa: o5 aa enet’n Eng. ca ruin a barrel of pure water; let’s stamp ee Gee aren taa * Cubeb ---_-__-___ @100 tar USP _____- 65@ 75 Whiting, bbl. _ @ 4% d ie 90 Distilled water, to make ------ 8 Ozs. Fish o------------- @ 25 Turpentine, bbl. @ 93 Whiting 2... 54%@ 10 out the 10 per cent. and raise our S. ae oil be seakuce | a donier 12@ 25 ‘Turpentine, less 100@113 L. H. P. Prep... 2 90@3 05 Saponity the oil by shaking it wit uickiv Aan @ 75 i ae - per cent. to 100 per cent. pure and keep : oe : rickly Ash ~----- Wintergreen, Rogers Prep. 2 90@3 05 eh TY if oo a ae te the ammonia water; dissolve the silver liege 6 00@6 25 at way. rou are C : : : = é rae oe. ; i nitrate in the water and add this to Extracts tae isi green, sary ae or ce 7 , fuse er- : ; Le sae os -------- 90 per cet. you age ce oe oe the oil solution. Let the mixture ve ae oe C00 a Wintergreen, art 75@1 00 Miscellaneous ain ¢ sary > form sales- : : , Ae Faure cde 6 00@6 25 : a 2 ae ae ee eee = stand for some time with frequent Worm in = gape 9, Acetanalid -____ 47@ 55 man, traveling representative or price- metition eo. Wormwood -__- be peso see ae 0s@ 12 ; i were as: > Alum. pow and S 7 De siness who of- : : ae : a x S list in your place of busine : . According to authority, this liquid ig Arnica -_--_______ @ 45 Datasaiun ground —_____ 09@ 15 fers irregular practices, unfair or un- ' ij ! ; : Chamomile (Ged.) @ 60 otassiu - Bismuth, Subni- : : to be applied to the hair by means of a Chamomile Rom.. @ 50 Bicarbonate _.-. 35@ 40 trate |________ 3 87@4 07 reasonable discounts and rebates. You bone Geech, Gelce ceil ty apo Sicha ea 3n Bore se oe have to pay for what you get. There ns PPlY G Bromide =<. 69@ 85 powdered _... 07@ 12 ; Dey ; ee all the hair and up to the roots; | ums so@ ss Bromide —————-- 34@ 71 Cantharades, po. 1 50@2 00 are no mysteries nor secrets nor snor me : ACACIA, ESC (2 5 Chlo rate, gran’d 23@ 30 Calomel 2... 22@2 43 ae in the game any more. Some- then looses up or shake out: the hax Acacia, 2nd _-__ 45@ 50 Chierste, Ted, Capsicum, pow’d 35@ 40 c : 2 : Po, a nee : nm 9 Ns oy | oe aS and expose to the sun, which brings Acacia, Sorts -_. 20@ 2 or -xtal oS 16@ 25 Carmine — 8 7 00@7 50 hi r nothing never has been ae i : Acacia, Powdered 35@ 40 Cyanide _.._... 30@ 90 Canin Buds... s-35@. 46 thing fo eS : out the color. Age seems to improve Aloes (Barb Pow) 25@ 385 Todide i ey 4 66@4 86 Cloves 50 55 r lasting 1 yer will be 5@ 3 we ( @ healthy or lasting, and nev : the dyeing property of this preparation. Aloes (Cape Pow) 25@ 35 permanganate __ 20@ 3) Chalk Prepared_ =a 16 f 2 > fooling yourselves and oe Aloes (Soc. Pow.) 65@ 70 prussiate, yellow 40@ 50 Chloroform __-_. 51@ 60 You are only g : : : i tee : Asafoetida -_-___ 00@ 60 prussiate, red - @ 70 Chloral Hydrate 1 3391 85 injuring your possibilities by any other Hair Colorer. Pow oo 75@1 00 Sulphate _______ 35@ 40 Cocaine ______ 2 10@12 80 course than refusing to deal with or The effect of pyrogallic acid solu- ae eae : -— - oo Bie ie ado 5@ 13 : : eae teens Omen waa Gumide ics in coe ( : : 2 ly encourage irregular practices. tion as a hair colorer may be some- ae pow’d __ Q. . Facts Gopperas %@ 10 : a 6 ‘ s RONG eee @ ue Copperas, Powd. 4@ 10 R. R. Ellis. what darkened by combining It with hi panne @1 20 aeenet oT Corrosive Subbu 1 soard 06 —e ‘ sodium hyposulphite, as in the follow- Myrrh __-------- @ 60 fo Soe ered_ Gum tate wee o Get em started. : c 3 Myrrh, powdered 2 to alee Cuttle bone _____ 40@ 50 T Ch es ing formula: Opium, powd. 19 65@19 92 Pisesepene, ae. Dextrine 15 It is always a goo ey 0 © Pyroedite acid 30 grs. Opium, gran. 19 —— = Ghee Abicca Dover's Powder 3 50@4 00 , i titude of your : : Shellac, 2 | ots ; - Emery, All Nos. 10@ 15 before your public the at Ditute alcohol 26) 30 L oz: Shellac Bleached. 70@ 85 , Powdered a aud) ao Emery, Powdered @ 15 store toward the small customer. Many Sodium hyposulphite ________ V4 oz. Tragacanth, pow. @1 75 Ginger, Jamaica. 60@ 65 fosom Salts, bbls. @ 3% i : : . e Tragacanth _.-_175@2 25 Ginger, Jamaica, Epsom Salts, less 3%@_ 10 times a year it happens that a customer Water: 20 ee ae ee 3 ozs. Turpentine @ 30 powdered ______ 45@_ 50 ct powdered @2 50 i 5 A ee ee er eran ae ewe Goldenseal, pow. @2 00 jen. aa of another store may not be able to Dissolve the pyrogallic acid in the Ipecac, oe G6 00 Sisko, White . ie = btain f it certain small articles : Be ae ess 35q@. 49 Formaldehyde, Ib. 15% @30 obtain irom it certain alcohol and the sodium hyposulphite in Insecticides ee ca ae g, Gdiatiie 2 80@ 90 but hesitates to come to your store ihe water and mix the solutions. Se 08@ 20 Orris, powdered. 30@ 40 Glassware, less 55%. : : ll val Blue Vitriol, bbl. Qs Ss ee = Glassware, full case 60%. for a purchase of such small value. ee 6 noe 2 Poke, powdered__ 35@ 40 2; es e Aa Rene, A : Blue Vitriol, less 08@ 15 Riba awa @1 00 Glauber Salts, bbl. oe“ Yet, this “odds and ends” trade Fashion’s big idea is not to improve Bordea. Mix Dry 13@ 22 Hoare awd. @ 49 Glauber Salts less ue : Hl tts Hee Hellebore, White Rohe a aa i Glue, Brown | Ae 30 should always be a by - re- our looks, but to grab off more of our handed 18@ 30 oe. Honda. = 99 Glue, Brown Grd : 15@ 30 tailer for from it is developed future coin. Insect Powder .- 36@ 45 22.00) ae Glue, Whte -___ 27% 35 7 bekd Seem Pe ee ay Set oorerills Mexican, . 5a Glue. white gra. aq a8 hipeatea Speer «= CS ac Glycerine _...... 36@ 56 D 8@ 23 Schuiige 2s 35@ 40 Hops 70@ 85 Pp: 6 eens 20@ 37 Squills, powdered 60@ 70 I ai Cie nen moe 6 45@6 90 Ae Se eee Tumeric, powd.-. 20@ 25 lo HS ee 35@7 65 7 ; a @1 00 adoferm 22. 7 35@ 5 & Valerian, pow Lead Acetate —_ a 30 eaves Mace @1 50 Beene) 85@1 00 Mace, powdered_ @1 60 Seeds Buchu, d a. 1 00 Monthdl 220-2: 00@8 80 Sage, Baie said 250 a0 SG @ 35 Morphine ~-.. 11 18@11 93 Sa % loose 40 Anise, powdered 35@ 40 Nux Vomica ____ 30 s * a od ¢ 35 Bird, 1s 13@ Nux Vomi 17@ 26 Sage, powdered__ » 1S -------- @ Nux Vomica, pow. 2 | Senna, Alex. ____ 59@ 7 Camary --_-_--- 10@ Pepper black, pow. 40@ 50 Senna, inn. pow. ne = oe 25@ gil cn pw. 4 oe Uva Ursi 2 20 5 ardamon Pitch, urgudry 5 : Coriander pow. : Quassia: 2@ 15 1 ee Quinine, 5 oz. cans @ 59 ! Oils aa Se ne Rochelle Salts — ng : i Almonds, Bitter, aX ------------ Sacharine —..--- 0 ! true J aepcias 750@7 75 Flax, ground --_ 08@ 15 Salt Peter ______ 11@ 22 | Almonds, Bitter, Foenugreek, pwd. 15@ 25 Seidlitz Mixture. 30@ 40 | artifielal ____ 3 00@3 25 Hemp —-----.--- 8@ 15 Soap, green -_-_ 15@ 30 | Almonds, Sweet, Lobelia, powd. -. @160 Soap mott cast. 22%@ 25 ! true 22 150@1 80 Mustard, yellow 17@ 25 Soap, white castile Almonds, Sweet, Mustard, black_- 20@ 25 case ________-- @12 50 imitation _._. 1 00@1 25 Poppy ---------- 15@ 30 Soap, white castile Amber, crude __ 1 25@1 50 Quince ---_-~-. 1 00@1 25 less, per bar __ @i 45 a ’ 5 2 Seay Amber, rectified 1 seat 75 Rape ----------- 15@ 20 Soda Ash -_--~-- 3@ 10 | : "A.R.WALKER Aniga: oe 160. Sabadilla .-_._.. 60@ 70 Soda Bicarbonate 34@ 10 NDY CORP: Bergamont __-11 “s0@ 11 75 Sunflower ------ 11%@ 15 Soda, Sal _.____ 02%@ 08 CA ‘ @Cajenut: 222. 50@1 75 Worm, American 30@ 40 Spirits Camphor @1 35 owosso Cassia: 2.) 4 00@4 25 Worm, Levant —~ 5 00@5 25 Sulphur, roll _--_. 34%@ 10 | MUSKEGON Caster 2500 i ee 15 eee a = zs Ss Cedar Leaf __-. 1 75@2 00 s Tamarinds 2-5. 5 | wacanasco Citronella _____- 25@1 50 Tinctures Tartar Emetic —_ 700 75 | DETROIT Cloves: 22 3 00@3 25 Aconite _-------- @1 80 Turpentine, Ven. 50@ 75 | Cocoanut —____.- 2n@ 35 ‘Alees: 250 @1 45 Vanilla Ex. pure 1 75@2 25 | Cod Liver —_-... 1 Th@? 00: ‘Arnica =.=. @110 Vanilla Ex. pure 2 50@3 00 H Croton: 222 2 00@2 25 Asafoetida -_--- @2 40 Zinc Sulphate _. 06@ il MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED Nucoa DECLINED Diamond Matches Oyster Cocktail AMMONIA Arctic, 10 oz., 3 dz. es. 3 75 Arctic, 16 oz., 2 dz. cs. 4 00 Arctic, 32 oz., 1 dz. es. 3 25 Quaker, 36, 12 oz. case 3 85 10 Ib, pails, per doz. 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19 50 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. -.-. 95 Royal, 6 oz., do. -... 2 70 Royal, 12 oz., doz. __ 5 20 Royal, 5 ib. 220 1 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case 10c size, 4 doz. ----.. 37 15c size, 4 doz. ~----- 5 50 20c size, 4 doz. __---- 7 20 25c size, 4 doz. __-_-- 9 20 50c size, 2 doz. ------ 8 80 80c size, 1 doz. ------ 8 85 10 Ib. size, % doz. __-- 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. Mints, all flavors -... 60 Gn oo 70 Fruit Drops ~--------. 70 Caramels 70 Sliced bacon, large -- 5 40 Sliced bacon, medium 3 30 Sliced beef, medium ~- 2 80 Grape Jelly, large -. 4 50 Grape Jelly, medium__ 2 70 Peanut butter, 16 oz. 4 Peanut butter, 10% oz. 2 Peanut butter, 6% oz. 1 Peanut butter, 3% oz. 1 Prepared Spaghetti -_ 1 Baked beans, 16 oz... 1 BLUING The Original Condensed N2 oz., 4 dz. cs. 300 (3 oz., 3 dz. cs. 3 75 BREAKFAST FOODS Kellogg’s Brands, Corn Flakes, No. 136 Corn Flakes, No. 124 Corn Flakes, No. 102 Pep, No. 224 Pep, No. 202 Krumbles, No. 424 __- 2 70 Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 en Post’s Brands. Grape-Nuts, 24s Grape-Nuts, 100s ---- Instant Postum, No. 8 Instant Postum, No. 9 Instant Postum, No. 10 Postum Cereal, No. 0 Postum Cereal, No, 1 Post Toasties, 36s —__ Post Toasties, 24s — Post’s Bran, 24s -_-- BROOMS Jewell, doz. 5 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.-- 9 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fey. Parlor 26 Ib. " ” Door hop OTe & te co on Oe 5 Whisk, Neo 8 eee 2 75 BRUSHES Scrub Solid Back, 8 in. -_-. 1 50 Solid Back, 1 in. -.-. 1 75 Pointed Ends ~_------ 1 25 Stove Shaker 2 : 80 é 2 BUTTER COLOR Dandelion __---------_ 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. -.--- ae Paraffine, 6S - -.-... 14% Paraffine, 12s ~-----_- 14% Wik 2 40 Tudor, 6s, per box —-. 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 -. 4 50@5 75 Apple Sauce, No. 10 8 00 Apricots, No. 1 1 a 00 Apricots, No. 2 ~_-.-- 3 00 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 50 Blueber’s, No. 2 2 00@2 75 Blue berries, No. 10__ 14 00 Cherries, No. 2 -... 3 75 Cherries, No. 2% —.-- 4 50 Cherries, No, 10 -.. 14 00 Loganberries, No. 2 -. 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, sliced 1 25 Peaches, No. 2 Sees 75 Peaches, No. 2% Mich 3 25 Peaches, 2% Cal. 3 00@3 25 Peaches, 10, Mich. -. : 50 Pineapple, 1 sl. --_- 1 75 Pineapple, 2 sli. --.. 2 80 P’apple, 2 br. sl. --.. 2 40 P’apple, 2%, sli. ---- 3 00 Papple, 2, cru. .__—_ 2 60 Pineapple, 10 cru. -- 9 50 Pears, No. 2 —... 15 Pears, No. 2% -_--.. 4 25 Plums, No. 2 -. 2 40@2 50 Plums, No. 2% 2 90 Raspberries, No. 2 blk 3 25 Raspb’s, Red, No. 10 13 50 Raspb’s Black, No. 1. 2.) 12 00 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 00 CANNED FISH Clam Ch’der, 10% oz. Clam Ch., No. 3 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 oz... Chicken Haddie, No. 1 Fish Flakes, small -. Cod Fish Cake, 10 oz. Cove Oysters, 5 oz — Lobster, No. % Shrimp, 1, wet ------ Sard’s, 4% Oil, Key -- Sardines, % Oil, k’less Sardines. % Smoked Salmon, Warrens, %s 5 bt DS Go DO S201 GD DO tt Pt BO BO GO OO wo o Salmon, Red Alaska 10 Salmon, Med. Alaska 85 Salmon, Pink Alaska 80 Sardines, Im. 4%, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. 1 65@1 80 Tuna, 4, Albocore __ 95 Tuna, 4s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 3 30 Bacon, Lge. Beechnut 5 40 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast -_.- 3 10 Beef, No. 24%, Qua. sli. 1 50 Beef, 3% oz. Qua. sli. 2 00 5 oz., Qua. sli. 2 75 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s __- 2 20 Deviled Ham, %s --- 3 60 Hamburg Steak & Onions, No, 7 2.22! 3 15 Potted Beef, 4 oz. --. 1 Potted Meat, % Libby 52% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 85 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium ~. 2 65 Baked Beans Campbells, 1c free 5 -. 1 15 Quaker, 18 oz. 85 Fremont, No. 2 ~----- 1 20 Snider, Wo. 1 95 Snider, No. 2 __-...- 1 25 Van Camp, small ---. 85 Van Camp, Med. ---. 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 75 No, 214, Large Green 4 50 W. Beans, cut 2 1 0 * W. Beans, 10 Green Beans, 2s 1 soe 3B Green Beans, 10s -. @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s, Soaked 95 Red Kid, No. 2 ~----- 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 26 Beets, No. 3, cut -.-- 1 60 Corn, No. 2, stan. -. 1 25 Corn, Ex. stan. No. 2 1 55 Corn, No, 2, Fan. 1 80@2 35 Corn, No. 10 __ 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole -- 2 00 Okra, No. 2, cut --.. 1 65 Dehydrated Veg. Soup 90 Dehydrated Potatoes, Ib. 45 Mushrooms, Hotels -- 38 Mushrooms, Choce, 8 oz. 48 Mushrooms, Sur Etra_ 60 Peas, No. 2, E. J 1 65 ee No. 2, Peas, Ex. Fine, —o 25 Pumpkin, No. 3 1 35@1 60 Pumpkin, No. 10 4 00@4 75 Pimentos, %, each 12@14 Pimentoes, 4%, each __ 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 40@1 50 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. 1 _. 3 26 Spnach, No. 2-- 1 60@1 90 Spinach, No. 3.. 2 10@2 50 Spinach, No. 10- @ Tomatoes, No. 21 20@1 30 Tomatoes, No. 3, 1 90@2 25 Tomatoes, No. 10. @8 00 : CATSUP, B-nut, small —-------- 1 90 Lily of Valley, 14 oz._. 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 8s --- 1 45 Paramount, 24, lés _. 2 40 Paramount, Cal. ---. 14 00 Sniders, 8 oz. ~-..---- 1 75 Sniders, 16 oz. -------- 2 55 Quaker, 8% oz. ------ 1 25 Quaker, 10% oz. ~----- 1 45 Quaker, 14 0z. ~------ 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin __ 9 00 CHILI SAUCE Bnider, 16 of. 3 30 Snider, 8 oz. ~_------ 2 30 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL. Sniders, 16 oz. _.--_--_ 3 30 Sniders, 8 oz. __--_-- 2 30 TRADESMAN CHEESE. Roquefort __--------..- 58 Kraft, small items 1 65 Kraft, American -. 1 65 Chili, small tins -_ 1 65 Pimento, small tins 1 65 Roquefort, sm, tins 2 25 Camembert, sm. tins 2 25 Wisconsin Flats and (Dae 2 29 Tonehorm 30 New York New 1926 __ 31 Sap Saeo oo 38 Tel 30 CHEWING GUM. Adams Black Jack -_.. 65 Adams Bloodberry -_.. 65 Adams Dentyne __------ 65 Adams Calif. Fruit _-. 65 Adams Sen Sen -_--.-- 65 Beeman’s Pepsin Beechnut Wintergreen_ 70 Beechnut Peppermint — 75 Beechnut Spearmint -._ 70 Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wregileys __ 65 Juicy. Fruit 20. = 6 Wrigley’s P-K Zeno Teaberry 2.2.52 65 COCOA. Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chocolate Apples -_.. 4 50 Pastelles, No. 1 ----.12 60 Pastelles, % Ib. ----- 6 60 Pains De Cafe __--_ — 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ----.. 215 1 lb. Rose Tin Bon Ons 2 —18 00 7 oz. — Tin Bon ONS 20 ee 00 13 oz, ‘ones De Cara- UG 13 20 12 oz. Rosaces ~~... 10 80 % Ib. Rosaces % lb. Pastelles _--__ Langues De Chats _. 4 80 CHOCOLATE. Baker, Caracas, %s ~_-- 37 Baker, Caracas, 4s —--- 35 COCOANUT Dunham’s 15 lb. case, %s and \%s 48 15 Ib. case, 48S —.----. 47 15 Ib. case, %s —.....-. 46 CLOTHES LINE. Hemp, 50 ft. -___ 2 00@2 25 Twisted Cotton, Ofte 3 50@4 S Braided, 50 ft. Sash Cord eo 2 3 50@4 00 COFFEE ROASTED 1 Ib. Package Melrose: 0 36 itherty.: 20 28 Duaker 2 43 Negrow 2 es 41 yeah Mouse ee RE BRAN oe 38 Royal Cub 42 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Brand. i, tie Cs 49 3 ib; tins. 2. 1 44 Coffee Extracts M. Y., per 100 __--_- 12 Frank’s 50 pkgs. _. 4 25 Hummel's 50 1 Ib. 10% CONDENSED MILK J.eader, 4 doz. __---_-_ 6 75 Eagle, 4 doz. __------_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. —. 4 50 Hebe, Baby, 8 do. -. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 76 Quaker, Baby, 8 doz. 4 65 Quaker, Gallon, % dz. 4 60 Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. Oatman’s Dundee, Tall 5 00 Oatman’s D’dee, Baby 4 90 Every Day, Tall -_-. 5 00 Every Day, Baby ---. 4 90 Pet; Dal 2 Se - 5 00 Pet, Baby, 8 oz. — 490 Borden’s Tall - _-_-__ 5 00 Borden’s Baby —--.-.. 4 90 Van Camp, Tall __--_ 4 90 Van Camp, Baby --- 3 75 CIGARS G. J. Johnson’s Brand o J: Johnson Cigar, 75 00 dan Grocer Co. Brands King Edward __--.-. 37 50 Master Piece, 50 Tin. 35 00 Canadian Club —-__-- 35 00 Little Tom __-~----_- 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Websteretts ~__._-_-_ 3 Webster Cadillac ____ 75 00 Webster Knickbocker 95 00 Webster Belmont__ 110 00 Webster St. Reges 125 00 Bering Apollos .... 95 00 Bering Palmitas —_ 115 00 Bering Delioses ___. 120 00 Bering Favorita __.. 135 00 Bering Albas —~_.-.. 150 00 CONFECTIONERY Stick Candy Pails Standara@: (37 eo 16 ppe 19 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 18 Peanut Brittle, 30 Ib. 10 Mixed Candy Kindergarten Jueader Pe as Mg Cameo Grocers Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 70 Nibble Sticks ~--_-.-_ 1 85 No. 12, Choc., Light ~ 1 65 Chocolate Nut Rolls — 1 80 Magnolia Choc - ---- 115 Gum Drops Pails ANISR: oo 16 Champion Gums ------- 16 Challenge Gums ---.--. 16 Wavyorite 22 19 Superior, Boxes -_~---.. 23 Lozenges Pails A. A. Pep. Lozenges 18 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts ~------- 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops ------- -— 18 O. F. Horehound dps. —. 18 Anise Squares - ------ 18 Peanut Squares ---... eat Horehound Tablets __-- 18 Cough Drops Bxs Putnam s 2 1 35 Smith Bros. ..-------- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Walnut Fudge —--------. 22 Pineapple Fudge ----.. 21 Italian Bon Bons ---.- 17 Banquet Cream Mints. 28 Silver King M.Mallows 1 50 Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5c -.---- 80 Mich. Sugar Ca., 24, 5c 80 Pal O Mine, 24, 5c -. 80 Malty Milkies, 24. 5c —. 80 Bo-Ka-To-Ka, 24, 5c —. 80 COUPON BOOKS 50 Economic grade 2 50 100 Economic grade 4 50 500 Economic -grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes ----..-_____ 38 1926 December 22, DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 27 Evaporated, Fancy -. 30 Evaporated, Slabs -. 25 Citron 10. 1b. boxe 40 Currants Packages, 14 oz. ---. 15 Greek, Bulk, Ib. ~----_ 15 Dates Dromedary, 36s --. 6 75 Peaches Evap. Choice ---.-.. 21 Evap. Ex. Fancy, P. P. 30 Peel Lemon, American -_.. 30 Urange, American ____ 30 Raisins Seeded, bulk —~-__-____ 09% Thompson's s’dles blk 9% eee seedless, jaan Prunes 90@100, 25 lb. boxes__.@08 60@70, 25 lb. boxes.._@10 50@60, 25 lb. boxes_.@11 40@50, 25 lb. boxes.__.@12 30@40, 25 lb. boxes_.@15 20@30, . boxes__@22 FARINACEOUS GOODS Beans Med. Hand Picked ~. 06 Cal. Limas 10 Brown, Swedish __---. 08 Red Kidney ate 11 Farina 24 packages ___-_--- 2 50 Bulk, per 100 Ibs. ~--. 06% Hominy Pearl, 100 lb. sacks —_ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20: Ib. —2..2----- Egg Noodle, 1 0lbs. _. 14 Pearl Barley or HE Eas 50 ODO 7 00 Barley Grits --.-----.. 5 00 Pea Scotch, ib, -~ 05% Split, lb. yellow -.---. 08 Split green —------... 09 ; Sage Haat Indig °K 10 Tapioca Pearl, 100 lb. sacks -. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 50 FLAVORING EXTRACTS Doz. Doz. Vanilla PURE Lemon 135 _- % ounce -_. 1 35 180 _.. 1% ounce -.. 1 80 3 20 _.. 2% ounce __. 3 20 300 _- 2 ounce ___ 3 00 550 _.. 4 ounce -_. 5 50 UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, doz. 96 2 ounce, 15 cent, doz. 1 25 3 ounce, 25 cent, doz. 2 00 4 ounce, 30 cent, doz. 2 25 Jiffy Punch 3 doz. Carton —-_------ 2 25 Assorted flavors, FLOUR Vv. C. Milling Co. Brands ijly. White: —...______ 9 90 Harvest Queen -...__ 9 80 Yes Ma’am Graham, BOS. 2 40 FRUIT CANS F. O. B. Grand Rapids Mason Half ‘pint... 8 40 One pint 8 50 One quart _.. 9 60 Half gallon __----..- 12 60 Ideal Glass Top. Rubbers. Half pint _..... 2. 9 50 Ons: pint: 9 80 One quart ______--.. 11 75 Half gallon __--_----._ 15 76 ae Fe December 22, 1926 MICHIGA GELATINE N TRADESMAN exis Bulk OLIVES a Quart 5 gal. keg ---. 9 00 Good Mutton Lak i rt Jars, dozen 6 00 1 ----------------~- 14 e Herring WASH Bulk, 2 gal. k Medium 16 bbl., 100 1 ING POWDERS Bulk, 3 gal er” ---- : o Poa oe _ a — 6 50 Bon Ami Pd, 3 dz. bx 3 75 bee * peee es BAe i ene 5 ’ Ms 7 rape oy ir ooo Pork Tv mecnere) mae Cake, 3 dz. 325 Medium oT oe ee ea co Eee ee tae fat 28 Oe iui fa Cites 2 -eu 9 oz. Jar et doz. 1 60 Medium hogs See eo 15 one 60 count: =. 6 50 Grandma, 100 Be a Ace eee oe ee - @46 a ck , plain, doz. 235 Heavy hogs __.___.__ 15 ails, 10 lb. Fancy fat 1 75 Grane 24 ; oC 2. 4:00 Na. tl Nibb ----- --. 54@59 So en See ae ke Mee 23 Whi ee a aa pkg. Sifting -—--—- 13 6 oz. Jar, wi dog. 135 Butts (oe ite Fish Gala tae t4 bares Sifting 9 oz. oe ee dz. 250 Shoulders ____--____-- 22 Med. Fancy, 100 Ib. 13 00 Golden Rod, 24 Large 3 20 _ Gunpowder 26 oz., 1 doz. case 6 00 12 oz. Jar ea 350 Spareribs __----______ no Jinx, 3 doe r - sia a ie 40 3% 0Z., 4 doz. case__ 3 60 2 die 4 50@47 Neck bones _________ 08 SHOE BLACKENING ie France Laun., 4 dz. 3 60 Se See 47 a Nr ert ‘vith B cases, 22 °% Jar, stuffed dz. 7 00 2in 1, Paste, doz. __ 1 36 ee ne 5a a oa Ceylon Jolin-O, 3 fos 3 45 PARIS GREEN PROVISIONS E. Z. Combination, dz. 1 35 i a eg ekoe, medium -------. 57 Plymouth, White -- ce 8c Clear mo Pork Bui oF av ee 200 Rinso, 40s oe ; ia C English Breakfast Quaker, 3 doz. __---- 2 55 Short Gar ct _. 30 09@32 00 Shinola, doz. -___--___ 435 (Rinso, 245 Sg 96 Conca Medium ---.—- HORSE RADISH ear 31 00@33 00 © s-------- 909 Rub No More, 100, 10 7 aoe oc __o. 95@36 /~ONngo 2 Per doz., 5 0Z. -------- SP on Salt Meats STOVE POLISH Rup a 2 85 gou, ancy .... 42@43 JELLY AND PRESERVES es -. 28 00@30 00 Blackine, per doz, __ 135 ~My ess clic i Medio ones Pure, 30 Ib. pails -.--3 30 eu Black Silk Liquid, dz. 1 ap e.cl, me son-a 7 io ee 39 Imitation, 30 Ib. pails 1 75 Pure in tierces Black Silk Paste, doz. 1 25 Sani ‘Flush, 1 don 25 Raney oe 45 Pure, 6 0z., Asst., doz. 1 10 60 lb. tubs Fae 14 Enameline Paste, doz. 1 35 Sapolio, 3 doz. iS 15 wo a- nena --- === 50 Buckeye, 18 o0z., doz. 2 00 50 lb, tubs -.-.advance % Hnameline Liquid, dz. 1 Soapine, 100, 12 oz. = Telfer a Co. B JELLY oe ee Se » dz. 135 Snowb 7 oe ee Ww. rand GLASSES Ib. pails adv 3 yuid, per doz. 1 40 oy, 100, 10 oz. 4 00 J. G. ______ 59 8 oz., per doz. -------- 10 1b. pails advance - pacer, per doz. _.-_ 1 85 Psa i 24 Large -. 4 80 a OLEOMARGARINE : lb. pails cicadcanaa & foe one per doz. 1 35 aes ge eae 7 20 a TWINE Van Westenbrugge Brands a lb. pails ___-advance 1 Vulcan - namel, dz. 2.80 Ww ne, 72 doz. 2... 409 Cotton, 3 ply cone ---. 33 Carload Distributor Bel C oe Gone tierces _.__ 114% Walesa. a oe oe 95 yandotte, 4§ 2)". 4 75 wot 3 ply pails ges ar- ound, t nol, No. 10, doz. 1 35 OL 6 oh eons Ay 1 lb. pails oe ubs ------ 12 Stovoil, per doz. oe Do wo Py 18 oz., 2 do. in case__ Sausages : ole Spices VINEGAR 5, 1b.’ pails, 6 in cake Bologna ------------- 15 SALT ao Janiaice G24. Wns ae oe 20 12 2 1b. pails -------- Liver | a epner, Black _._ @45 Rochester, No. 3, doz. 2 00 a Gas Machine Gasoline 41.1 eee ae @32 Baker Salt, 280 ib. bbl. 4 7. fwe : tayo, BEE COR, - = 75 Swan, $4 475 Capitol Cylin Waphtha 46 Goa. wala = @ig 100, 3 Ib. Table -____ '5 75 Allspi e Ground in Bulk woo Diamond, 144 box 6 00.—=«C Atlantic oe ------ 39.2 Hams ses 5 70,4 Ib. Table __-.. 5 25 C Ispice, Jamaica -._ @18 Snare Searchlight, 144 box__ 6 00 Winter jRed Engine-- 21-2 Boiled ae 35 @37 28, 10 Ib. Table ______ 5 25 Cloves, Zanzibar _ @46 B Baskets one Red Label, 144 bx 4 75 Ce 122 Minced Hams _... . oe a tees Tare 42 Ginger cn -_. @26 So narrow band o Blue Tip, 144 box Ba oo a Covkin @38 _wire handles |e as ab Ohio Blue Tip. Seacte ’ : olarin Oe ee 24 @36 ne eG @32 Bashels, narrow band _ Blinc Beal tk ‘He e a Mace, Penang 2 1 30 wood handles ____... 1 80 aa ae ee eef cee Biack = = @an ee drop handle. 90 Safety Matches Sate ump 26 00@28 00 ay uitmers TT @5 Market, single handle 95 Quaker 5 aco oe tent Iron Barrels p, new -_ 27 00@30 00 hs ly ane ee @eo Porc aaae extra 4 66 f -- 460 S16nC ---------— : 3 er, e oe Splint, larg aS MINCE MEAT Madi 62.2 Mince Meat Paprika Spanien ---- @32 Splint pe --------- 8 50 None Such, 4 doz. -. 6 47 Heavy 62 ae 64.2 Condensed No. 1 car. 2 00 anish ---. @42 Splint, small sas Saupe ao Gunter. 3 doz. case -. 360 ‘Special i. oe Condensed Bakers brick 31 Seasonin » Small --—___-__ 6 50 ibe, ‘Kees wet ip. 22 extra heavy 70.2 Moist in glass ~------- 6 50 Gall wed 4 bia eo MOLASSES Transmission Oil _--- 62.2 ta? Celery Salt. 3 2G as cee 5 gal., each __ 2 40 Finol, 4 0z. cans, doz. 1 50 sche ae eo ate ope te oe 2S Pino = as enue doa 2 es 1 ‘ooked in Vinegar Re aa 99 4° to 6 gal., per gal. -- 16 Parowax, 10 oe Dhe. 2 . 25 Caste --- 1 35 Ot .. Os: &% bom. 50 Yarlic ___ oo Egg Cases oe 40, 1° Ib. 95 i bbls. do tbs. 2 4 50 Ponelty, 316 oz. _-_- 135 No. 1, Star Carrier ce“ She te 20, 1 Ib. 9.7 1 bbl. ca De oes a 00 peeing Bouquet a 1 a ne 2, Star Carrier _ 10 00 ie 1 fed 1 ee Ae Poe eee fe % bbis., 40 Ibs. --__- 3 50 papa Log 50 o. 2. Star Ege Trays 12 50 % bbls., 80 lbs. ------ 5 00 +, whyae : bee Ba oC Mop Sticks Per case, 2%, 2 Ibs. .. 2 40 Tumeric gs a ae frojan spring —..- 00 Casings Five case lots “9 , 2% oz. _.. 90 Sclipse patent s aa Hogs, M lodized, 2 Roe ° No. 2, pé opring < ¢¢ gs, Med., per lb. -.@55 ized, 24, 2 lbs. __ 2 40 No. 2, pat. brush hold 2 00 Beef, round set ___- 23@36 re os STAR Ideal No. 7 ba Beef, middles, set_. @1 50 12 oz. Cot. Mop Heads = Ne. eee ne Sheep, a skein ---- @2 65 SOAP Corn 18 0 Cot. Mop Heads 3 20 No. 10, 6 cans to case 6 20 Am. Fami Kingsf i ae be 12 cans to case 6 45 RICE Export ee ao box 6 30 ae 40 Ibs. ---. 11% 10 qt. Ge —_ No. 21%, 24 cans to cs. 6 75 Fancy Blue Rose __-. 06% Big Four Wh ox ---. 480 Argo ae bags -——._- 06 a3 ae Galvanized -... 2 50 No. 144, 36 cans to cs. 5 50 Fancy Head ----- oe Fels N . Na. 100s 3 75 a 1 &. pee ce (22 tt Serene —. 2 i G B 08 els Naptha, 100 b Cream, 48-1 14 qt. Galvani pe Ne 16 8 Gee to ee ee ra 08. Flake White, 10 box aos Quaker, 40-1 ——W-- eo ic Ghee oe aie cans to case 4 95 me ae. sell 07° 40 gt. Tin ol al. Ir. 5 00 ae oo to case 5 20 Siicer oer oe: Rub No More White Gloss airy _. 4 00 ee ' cans to cs. 5 45 c Kes Fam. 2 25 Naptha, 100 A Traps unt Dinah Brand Semdac, 12 : M fe ly _. 2 70 Swift Classic, 100 b Maen So a - DEES. 9g Mouse, wood, 6 holes q No. 10, 6 cans to case 3 2 o St cans 460 Mothers, 12s, M’mim 3 2 20 Mule Bor : oc 4g Atego. 5. 5 tbh phase 325 Mouse, 0 Z fe yO. Sys se 3 25 Ned ; ) Mule Borax, 100 bx 7 55 Silver Glo eee ee, , tin, 5 holes ___ 65 No. 5, 12 cans to case 3 PICKLES row, 12s, China -_ 3 25 Wool, 100 ; ss, 48, Is __ 11% Rat, wood or ae 50 5 , box El j 4, Rat, wood ---___-__. No. 2%, 24 cans to cs. 3 75 Medium Sour Sack ie Ib. Jute -. 3 35 Jap Rose, 100 box - ? 5 Tiger, 48-1 oe 5a ee i 00 No. 1%, 36 cans to cs. 3 20 Barrel, 1600 count -_ 17 00 2 lb. Cotton __ 3 40 Fairy, 100 box Ce 6 66 Tiger, ah 350 Mouse, spring __-.--- 30 New Orleans Half bbls., 800 count 9 00 RU Palm Olive, 144 box 11 00 : i ae cea: 06 Tubs Bae Gee ee gallon, 400 count _. 4 75 — Lava, 100 bo ---- 90 Large Galvanized i Chotes, =. 62 Sweet Small Holland Rusk Co. Octagon 6 00 CORN SYRUP Minune camaniea 9 25 Raic o 41 39 Gallon, 3000 -_--_- 42 00 Brand Pummo, 100 box _._. 4 85 Soni Se -- 8 00 Heilf barrels Sc extra 5 Gallon, 500 -.---- 2 00 18 roll packages ---—- 2 39 Sweetheart, 100 box — 5 70 Ve ane on Molasses in Cans 800 Si Bey Clonias a sie packages ----- 4 50 pete Tar, 50 sm. 2 10 ee Karo, No. 1% __ 2 36 2. Washboards boo a te ee eee oe ag op 3 cotton packages -- § 20 pe ee ee ee et ES Banner, Globe -_---—- 50 Dove, 24, 2% lb Wh. L. 5 20 aa ee oe ee Quaker Hardwater ow a a ee a ee 6 00 Dove, 36, 2 lb eaten 2 ao Cocoa, 72s, box __-- 2 85 Red Karo, No. 1% __ 2 64 See Shige ot 6 00 Dove, 24, 2 a : IPES SALERA Fairbank Tar, 100 b Red Karo, No. 5, 1 Jouble Peerless __- ' 24, 2%6 Ib. Biack 3 90 Cob, 3 doz. in b TUS Tri x 4 00 ,£da.961 s «= & 66 Dove, 6 10 Ib. Blue L. 4 45 : . in bx. 1 00@1 20 Arm and Hammer -- 3 Triby Soap, 100, 100 7 20 Bee a a en cee 7 50 Palmetto, 24, 2% Ib.. 5 25 PLAYING CARDS ~ i eee i 9s 50 tmnt wee 5 50 NUTS se Axe, per doz. 2 iS 6 SAL SODA ms Mug, per doz. 48 4. abies Maple Flavor k BAN ana meine 7 25 Whole POO aaa ee 4 75 De bier 8 belie: -... 1 80 fe es 1%, 2 dz. 309 45 ; Window Cleaners Almonds, Tarragona__ 27 POTASH Granulated, 60 lbs. cs. 1 60 CLEANSERS Ors ge, No. 5, 1 doz. 4 31 i 1 65 Brazil, New —----- 18 Babbitt’s, 2 a a Granulated, 36 2% Ib. ranee, Ne, 10.4. 411 4 ii ee 1 85 Fancy Mixed ___------ 23 eo te. 215. PACNARCS ----—- 2 40 Cu. ae Filberts, Sicily ~-_-_- 99 FRESH MEATS : Maple. Wood a Peanuts, Virginia Raw 09% : Beef COD FISH Green Label Karo 13 in Butte Bowls Peanuts, Vir. roasted 10% Top Steers & Heif.-. 17 Middles) 207 5% i Green Label Karo _. 519 15 a ob pi cay ee Peanuts, Jumbo, rstd. 1914 Good Steers & H’f. 14@16 Tablets, % lb. Pure -- 19% A “4G Guu 9 00 Peanuts, Jumbo, std. 1% Med. Steers & H’f. 13%4@15 90%. -------=5----- “I 40 : Maple and Cane oi ae 18 00 Pecans, 3 star ----_- 20 Com. Steers & H’f. 10@12% Ww ona boxes, Pure _. 29% Ey Mayflower, per gal a . ON ee 25 00 Pecans, Jumbo __---- 40 ows Whole Cod ___--- ~ 11% ¢ » per gal. -_ 1 55 WRAP Pecans, Mammoth __ 50 Nop eae ee Ae ee Oe A Maple Fibre 2 PAPER Walnuts, California __ 38 Good -...-_-__.__-__-- 13 HE i Michie: No Tt wi anila, white. 05% Salted Pe : Medium 12 RRING H eae per gal. 2 50 ; a Bitte 0 08 a ena E Ie as -- 25 sutchers cone Fancy, No. 1 meer 4aip Common! ae eo os 10 oo Herring £ elchs, per gal. -._ 2 80 >> rR 06% Jumbo. ----------—----- 16 Top term 16 Mied, half bbls. _--. 9 o : TABLE SAUCES Mratt Stripe we Shelled Gaga Mixed, bbls _--------- 17 00 | Lea & Perrin, large Almonds _--- areca cn tat 15 Milkers, K H( arge.. 6 00 YEAST C p aes 70 Medium 12 : , Kegs -_----- 11 ) Lea & Perrin, small__ 3 35 AKE eanuts, Spanish, coo Milkers, half bbls. -.10 - Pepper ....._. a 3 35 Magic, 3 doz. - 2 70 ao. 11% Spring Lamb oe 19 00 Royal Mint __------ -160 Sunlight, 3 dog, ----- 2 70 img 88 Clik ets ee K K K K. Norway -- 19 50 Wohades Boz. 4 40 Sunlight, 1% doz. _. 1 36 Pecans Sarena 23 s Ib. pails s OZ, ----~~~- 42% Neaat Woam. % doz 35 Medium pals ---~~------ 1 40 Sho You, 9 oz 1 9 Foam, 3 doz 2 Walnuts Ti a ~ a ese _ 165 A-1, large 2 5 . Yeast Foam, 1% doz. 1 See oned, lb. boxes .. A-l, anak v at . 15 80 can cases, $4.80 per case Capers, 2 02, -------- : 0 Y EAST—COMPRESSED dil Fleischmann, per doz. 30 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Dec. 11—On this day was held the adjourned first meeting of cred- itors in the matter of George E. Kenny, Bankrupt No. 3027. The bankrupt was not present or represented. The meeting was further adjourned until Dec. 17. In the matter of J. Thomas Deacey, Bankrupt No. 3045, the first meeting of creditors has been called for Dec. 27. In the matter of Joseph M. Avery, Bankrupt No. 2037, the funds for the first meeting have been received and such meeting has been called for Dec. 27. matter of Joseph Liszkiewicz, Bankrupt No. 3042, the funds for the first meeting have been received and such meeting has been called for Dec. 27. Dec. 13. On this day was he'd the first meeting of creditors in the matter of Edwin Bostwick, Bankrupt No. 3028. The bankrupt was present in person and represented by William A. Mulhern, at- torney for the bankrupt. No _ creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court. On this day also was held the first meeting of creditors in the matter of Roy Culver, Bankrupt No. 3036. The bankrupt was present in person and represented by attorney William J. Gillett. No creditors were present or represented. One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without as- sets. On this In the held the first meeting of creditors in the matter of William Anderson, Bankrupt No. 3032. The bankrupt was present in person and represented by attorney John G. Ander- son. Claims were proved and allowed. No tustee was appointed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Frank M. Hogle, Bankrupt No. 2887. The bankrupt was present in person and rep- resented by Horace T. Barnaby, attorney. No claims were proved and allowed. No creditors were present. No trustee was appointed. The bankrupt was sworn and examined, without a reporter. The bank- rupt was directed to pay the filing fee. The meeting then adjourned without date and the case will be closed and returned to the district court. Dec. 13. On this day was held the first meeting of creditors in the matter of Andrew Nassiff, Bankrupt No. 3033. The bankrupt was present in person and rep- resented by attorney Clare J. Hall. Cred- itors were present in person and repre- sented by Robert Burns. attorney. Claims were proved and allowed. The bankrupt Was sworn and examined, without a re- porter. E. De Groot was named trustee, and his bond placed at $250. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Feldt & Feldt, copartners and Russell W. Feldt and Andreas Feldt, individually, Bankrupt No. 3034. The bankrupts were present in person and represented by at- torney. Claims were proved and allowed. Creditors were present in person and by representatives. The bankrupts’ were sworn and examined, without a reporter. Cc. W. Moore was elected trustee, and his bond placed at $500. The first meeting then adiourned without date. In the matter of William A. Bankrupt No. 2955, the his final report and meeting of Dec. 27. In the matter of Harry Hall, Bankrupt No. 3023, the final report and account of the trustee has been filed and the final meeting has been called for Dee. 27. Ad- ministration expenses will be paid as far as the funds on hand will permit, there being nothing for general creditors. Dec. 14. On this day was held the adjourned first meeting of creditors in the matter of William Buob and _ Clinton Lamphere, individually and as copart- ners doing business as East Grand Rap- day also was Ring, trustee has filed account and a final creditors has been called for ids Fuel Co., Bankrupt No. 3030. The bankrupts were present in person and represented by attorneys, Corwin, Nor- cross & Cook. The trustee was present in person and represented by Dilley, Souter & Dilley. Travis, Merrick, War- ner & Johnson were present for creditors. The bankrupts were sworn and examined, with a reporter in attendance. The ad- journed first meeting then adjourned without date. In the matter of George E. Bankrupt No. 3027. the meeting: cajled for Dec. journed, to Dec. 17,, Kenny, adjourned first 11 has been ad- MICHIGAN Dec. 14. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Carl Reed, Bank- rupt No. 3050. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $250 of which the full interest is claimed as exempt, with liabilities of $576.07. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt are as fol- lows: Prange Clothing Co., Grand Rapids $ 77.50 National Clothing Co., Grand Rap. 43.10 Perkins & Waters Co., Grand R. 14.40 Fox Jewelry Co., Grand Rapids__ 15.50 Commonwealth Loan Co., Grand R. 70.00 Herpolsheimer Co., Grand Rapids 63.38 Creston Dairy Co., Grand Rapids 10.61 Peter Beukema, Dorr —..__...__ 60.00 A. & E. Stehouwer, Grand Rapids 8.36 Cc. T. Willacker, Grand Rapids -- 16.72 Lock Canal Co., Grand Rapids ---. 21.00 Hake Coal Co., Grand Rapids ---. 32.50 Dr. James O. Scott, Grand Rapids 10.50 Dr. John Pedden, Grand Rapids -_ 5.00 American Auto Ass'n., Grand Rap. 10.00 YY. MC. A:; Grand Rapids 15.00 Mat McCarty, Grand Rapids __---- 102.50 Dec. 14. We have to-day received the schedules, order of reference and adjudi- eation in the matter of Cazimer Orlikow- ski, and Leon F. Orlikowski, doing busi- ness as Orlikowski & Son, Bankrupt No. 3051. The matter has been referred to Charles B. Blair as referee in bankrupt- cy. The schedules show assets of $369.23 with liabilities of $6,823.02. Although it is believed there is $800 more of assets in said estate. The bankrupt is a resi- dent of Grand Rapids, and their occupa- tion is that of clothing dealer. The first meeting of creditors will be called prompt- ly and note of the same made herein. The list of creditors of said bankruppt are as follows: City of Grand Hapidse _........ $ 400.14 Greenbaum Bros., Chicago ____-- 2,066.65 Edson, Moore. C.o, Detroit -__--- 1,312.95 Larned Carter & Co., Detroit --_. 63.20 L Tucker & Co., Chicaro —o | 74.13 Hershey Rice Mfg. Co., Columbus 43.12 Weiner Cap Co., Inc., Grand Raids 81.30 L. Friedman Neckwear Co., Mil- TAKS oe ei ee ae 26.75 Volk Mfg. Co., New York ~-__-~--- 81.00 Simon Bros. Co., Chicago ..__..._ 63.07 Cc. W. Mills Paper Co., Grand R. 33.75 Isaac Walcoff & Co., New York -_ 63.75 G. R. Awning Co., Grand Rapids__ 31.25 Netealf Neckwear Co., Cleveland 8.25 Manasse Hat Co., Grand Rapids_. 118.00 Rauser, Leavens & Kissinger Co., Milwaukee: 8 75.08 M. P: Cohen Co:., New York ... 15:75 Kal. Pant Co,, Kalamazoo 25.2: 142.75 Cc. E. Long Co., Grand Rapids 128.33 Pen Trouser Co., Pittsburg ~_____ 104.25 Tronwear Clothes Co., New York_ 258.75 Union Special Overal Co., Cincin- OA 56.25 Capital Knitting Co., Toledo ---- 17.92 Broadway Neckwear Co., New York 12.30 Rapids Advertising Co., Milwaukee 15.19 Spinner Skutt Lumber Co., Grand R. 43.79 Mich. Beil Tel. Co., Grand Rapids 20.35 Mr. & Mrs. Anthony Nadolski, Grand Munigs oo. 240.00 Sydney Orlikowski, Grand Rapids 200.00 Mr. and Mrs. Floyd Buskiewicz, (rand Hapigg 9 oo 325.00 Mr. and Mrs. Bernard Nadolski, Gna Bapiis ooo 100.00 Theodore Orlikowski, Grand Rapids 600.00 In the matter of Blue Ribbon Ice Cream Co., Bankrupt No. 2907, the trustee’s first report and account has been filed and a first dividend of 5 per cent. has been ordered paid to creditors. In the matter of Glenn H. Johnson, Bankrupt No. 2999, a first dividend of 20 per cent. has been declared and ordered paid, as well as the payment of expenses of administration. In the matter of Cazimir Orlikowski and Leon Orlikowski and Orlikowski & Son, copartners, Bankruptrupts No. 3051, the first meeting of creditors has been called for Jan. 3. Dee. 20. On this day was held the sale of assets in the matter of James K. Shanahan, Bankrupt No. 3016. The bank- rupt was not present or represented. The trustee was present in person. No others were present or represented, ex- cept Jackson, Fitzgerald & Dalm for creditors. The property was offered and sold to A. M. Epstein, of Grand Rapids, for $500. The sale was confirmed and the meeting adjourned without date. On this day also was held the sale of assets in the matter of Henry Bosscher and Robert Westveld, trading as De Young & Co. and De Young Bros., Bank- rupt No. 3029. The bankrupts were not present or represented. The trustee was present in person. Bidders were present in person. The property was sold in final offer of J. Ryskamp, for $1,225. The sale was confirmed and the meeting ad- journed without date. Dec. 20. We have to-day received the schedules, order of reference and adju- dication in the matter of J. Ross Thomp- The matter has son, Bankrupt No. 3053, TRADESMAN been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a salesman. The schedules show assets of $700 of which $100 is claim- ed as exempt, with liabilities of 317.42. The court has written for and upon receipt of the same, the $30,- funds first meeting of creditors will be called and note of the same made herein. Th e list of creditors of said bankrupt are as fol- lows: Kal. National Bank, Kalamazoo $11, Gray Bar Electric Co., Chicago 13, Fred Ransler, Kalamazoo __~----~- KE. M. Sergeant Coal Co., Kal. —-- Millers Coal & Seed Co., Kalamazoo 000.00 055.00 350.00 55.00 33.00 Lansing Market, Kalamazoo __---- 95.00 Anderson & Garrison Garage, alamazoo oe ee 19.50 William Reenders, Kalamazoo __-_ 35.00 Jackson, Fitzgerald & Dalm, Feoalamazon: 50.00 Jackson Flower Shop, Kalamazoo 20.00 Godrey Lumber Co., Kalamazoo -_ 20.00 L. A. Schoolmaster, Kalamazoo -. 19.00 Cc 3. Gonver, Richland ....._.. 18.48 Little Brothers, Kalamazoo --_-_--- 10.00 Hathaway Tire Co., Kalamazoo -_ 93.00 Kal. Auto Sales, Kalamazoo __---- 40.00 Henry T. Prange, Kalamazoo _-_. 15.00 Tackaberry Hat Shop, Kalamazoo 15.00 Musie Shop, Kalamazoo Su OD Bronson Hospital, Kalamazoo + 229.00 American Bosch Magneto Co., Springhield,: Mass. 2.255 132.42 John Brander Co., Kalamazoo -_-- 30.00 Columbia Electric Co., Kalamazoo 101.32 Electric Repair Shop, Kalamazoo aie Harry Cox, Kalamazeo ....__..._. 183.30 Harris & Pratt, Kalamazoo —_------ 33.00 Kal. Gazette, Kalamazoo ___--_--~- 25.25 L. R. Klose Electric Co., Kalamazoo 23.24 Kemper Thomas Co., Cincinnati. 25.80 Masonic News, Kalamozoo ___----. 12.50 Loose-Leaf Binder Co., Kalamazoo 16.50 M. & T. Battery Shop, Kalamazoo 21.16 Lamboy Label Co., Kalamazoo -- 8.60 H. Pendleton, Kalamazoo -_-~ 131.65 Standard Oil Co., Kalamazoo —---_- 20.00 Shakespeare Press, Kalamazoo —- 80.50 Star Paper Co., Malamazoo .___.. 30.25 Taylor Brothers Co., Rochester, N.Y. 37.95 Chas. FE. York, Grand Rapids __-~ 11.5t Wolverine Adv. Co., Kalamazoo__ 67.07 Wheeler & Blaney Co., Kalamazoo 4.38 Prest-O-Lite Co., Indianapolis ___ 56.06 A. Walker, Kalamazoo 2... 147.58 Wm. Nuwyin, Kalamazoo (002 299.56 Frank Clay, Kalamazoo _.........— 25.06 3Jattery Products Co., Chicago __-- 36.7& Connecti. Tel. Co., Meridan, Conn. 118.91 Mrs. Grace Harrison, Climax —__-__3,250.00 i. 3. Copper, Kalamazoo 41.88 Smith Tire Shop, Kalamazoo __-_ 78.00 Patterson Auto Supply Co., Kala. 14.19 Hinckley & White, Kalamazoo —-_ 171.57 Dr. O. C. Davidson, Kalamazoo __ 12.00 Dec. 20. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Frederick F. Marckwardat, individually and doing busi- ness as Grand Rapids Laundry, Bank- rupt No. 3054. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. of Grand Rapids and his occupati that of a laundry proprietor. The s ules show assets of $27,413.03 $450 is claimed as exempt, with liab of $52,546.67. The first meeting of itors will be the same made herein. itors of said The list of bankrupt are as The bankrupt is a resident on is cheG- of which ilities cred- called promptly and note of cred- follows: County of Kent __-_ eS SS 48-008 City of Grand Rapids ~ ~~ 185.00 Turner Wall, Grand Rapids Laat 15.00 Walter L. Viergever, Grand Rapids bs 00 Cornelius Vander Jagt, Aa 114.00 W. K. Philip Motor Car Co., G. R. 435.00 Watts Laundry Machiner, St. Josepn 2. eg see on Permiutit Co., New York ...... 3 466.24 Am. Laundry Mach. Co., Chicago 4,575.00 Kdw. I. Montgomery, Grand Rap. 7,304.00 Senff & Blain, Grand Rapids ____ 900.00 Win. M. Acker, Ypsilanti _.. 115.30 Acme Welding Co., GGrand Rapids 2.00 Bond Welding Co., Grand Rapids 10.50 Bixby Office Supply Co., Grand R. 10.00 Butterworth Hospital, Grand Rapids 2.00 Butterworth & Lowe, Grand Rap. 4.06 Burroughs Adding Machine Co., vane Rants 5.00 Wm. D. Batt, Grand Rapids 19.38 Central Mich. Paper Co., Grand R. 65.97 Water Works Dept., Grand Rapids 317.41 Consumers Power Co., Grand Rap. 45.08 Denison & Dykema, Grand Rapids 36.47 Dependable Prtg. Co., Grand Rapids 37.00 Dr. G. DuBois, Grand Rapids __._ 25.00 Foster & Stevens, Grand Rapids_ 20.00 Friedman Bag Co., Milwaukee ____ 3.75 Forbes Stamp Co.. Grand Rapids 8.3 Furn. City Dry Cleaners, G. R. 136.92 G. R. Beltin Co., Grand Rapids __ 35.00 Press, (Grand: Rapids: 2353 68.24 Grinnell-Rowe Co., Grand Rapids 95.59 G. R. Machinery Co., Grand Rapids 30.00 A. Himes Coal Co., Grand Rapids 72.20 Hayden Supply Co.. Grand Rapids 41.95 Cornelius Hoffius, Grand Rapids__ 500.00 Hartford Steam Boiler Co., G. R. 10.00 Haven Bush Co., Grand Rapids -_ 25.00 James Roofing Co.. Grand PRanids &7 45 H. Kohnstamm & Co., Chicago ~. 245.35 Keifers Garage, Grand Rapids -_. 35.42 lL. & K. Electric Co., Grand Rapids 70.90 Lewis Electric Co., Grand Rapids 54,62 December 22, 1926 Chas. Lindberg Shop, Grand Rap. 2.50 Mich. Tag Co., Grand Rapids ---. 30.15 Mich. Mut. Liability Co., Grand R. 199.33 Malewitz Bros., Grand Rapids —. 14.90 Morehead Mfg. Co., Detroit —--_-- 1.33 Morton Salt Co., Chicago =.-_:._ 39.50 Northwestern Pub. Co., Grand R. 36.00 W. K. Philip Motor Co., Grand R._ 7.50 Nat’l. Marking Mach. Co., Cin- Cnet oe 3.84 Plankinton Packing Co., Milwaukee 30.00 Parket Elec. Co., Grand Rapids __ 11.14 Paimolive. Co., Chickteo — Quimby Kain Paper Co., Grand R. Riverside Lumber Co., Grand R. Ruggles & Rademaker, Manistee. 15. fempis & Gallmeyer, Grand Rap. 67.42 Ruffe Battery Co., Grand Rapids 30.75 Stelle Bros., Grand Rapids —____._ 4.80 Swift & Co., Grand Rapids _... 338.02 Walter Shultus, Grand Rapids ____ 106.00 Sunshine Soda Co., New York -__. 50.00 Shaw & Co., Detroit: 202 66.75 Star Pub. Co., Grantville... 42.40 Standard Oil Co., Grand Rapids _. 11.16 Tenenbaum & Rose Co., Grand R. 23.3: H. W. TenBroek Co., Grand Rap. 60.50 Tisch-Hine Co., Grand Rapids __-_ 10.39 Tel. Directory Co., Detroit —-.... 31:50 Van Leeuwen Dry Goods Co., G. R. 7.26 Valley Mills Co., LaGrange, Ga. 651.60 Wings & Evans, Detroit —~_-_____._ 28.00 Watts Laundry Co., St. Joseph __ 50.00 W. D. Viergever, Grand Rapids__ 301.00 Waener Tire Co., Grand Rapids .. 23.25 Phillipp Jewelry Co., St. Mary’s Hospital, Dr. Wm. H. Veenboer, Grand Rap. 114 00 Dr. C. G. Kerschner, Grand Rap. 35.¢0 xerrit Van Strien, Grand Rapids__ 500 00 Central Fuel Co., Grand Rapids 1,036 (0 Paul Marckwardt, Grand Rapids 2,762.60 Grand Rap. 52.00 grand Rapids 345.00 H. W. Ten Broek & Sons, G. R.__ 515.00 Jack Kent, North Park _ Bee 85.00 Morman Coal Co., Grand Rapids__ 22.00 G. R- Savings Bank, Grand Rapids 30.00 Frank’in Fuel Co., Grand Rapids 513.00 Kent State Bank, Grand Rapids 4,650.9) Industrial Bank, Grand Rapids __ 187.00 Gerrit Vonk, Grand Rapids ______ 565.00 L. K. Elec. Co., Grand Rapids _. 340.0) Cc. A. Morrison, Grand Rapids __ 215.24 P. B. Gast & Sons, Grand Rapids 895.00 Carls Tire Shop, Grand Rapids __ 125.40 J. J. MacCauley, Grand Rapids __ 125.00 A. Boulet, Grand Rapids SO See ee a} Grimes & Madigar, Grand Rapids 311.: Meyers Transfer Co., Paul Marckwardt, Grand Rapids _ 341.°: . W.. Blain, Grand Rapids 3" 575.00 Checkometer Co., Chicago ____ 45.09 Grand Rapids 216. ‘ CIS John Boiler Works, Ferrysburg__ - 1,038. 00 Geale & Co., Grand Rapids ________ 200.00 Geo. Wells, Grand Rapids _________ 2,500.00 Cincinnati Time Recorder Co., Cimecimnart)) ee es 5.00 Morehead Mfg. Co., Detroit 327.08 Henry Marckwardt, Wawawatosa, Wis. 662.00 Otto Marckwardt, Royal Oak ____ 662.0) Albert Marckwardt, Grand Rapids 2 262." 0 G. R. Savings Bank, Grand Rapids 250.00 Crigin of Christmas Seals. The use of Christmas Seals on holi- day letters and packages has become a unique holiday custom throughout the United States. Many who buy and use these little Christmas stickers do not know the origin of this custom and the vast good it has done. In Denmark more than twenty years ago, a postal clerk thought of the pos- sibility of selling an unofficial stamp for use on mail at Christmas time to secure money to maintain a tubercu- losis sanatorium. He was given per- mission by the Danish government to use such a seal and secured thereby several thousand dollars to help the sick, In 1907 the seal was introduced into this country and $3,000 worth were sold in Wilmington and Philadelphia. They appealed to the hearts of the people and since that time more than $32,000,000 has been raised by their sale throughout the country. This money has been spent to se- cure tuberculosis hospitals, sanatoria, clinics, dispensaries, open-air classes, summer camps, and to educate the public to fight tuberculosis. The death rate from the white plague has thereby been reduced more than one-half throughout the country. —_»~+<+___-- Bring out the best that is in a man and you will kill whatever bad there is in him, ‘ He ess mnie : ‘ 2 S a ta healt entation nati LNE IC ne fac December 22, 1926 MICHIGAN TRADESMAN 31 VALUE OF LOCATION. Circumstances That Prompt the Plac- ing of Stores. Among the many problems that con- front man or firm in establishing a new retail enterprise, one of the most dif- ficult to solve is that pertaining to location. In fact, some merchandising experts rank it as the most difficult, especially in localities where there is no sharply defined shopping center or in those where all the best locations in such a center are occupied. Theoretically, at least, the best place for a store is at a point which a maxi- mum number of persons pass in a given period. It is for this reason that corner locations generally are so much sought for and command so much higher rents than those nearer the cen- ter of a block. Sellers of small arti- cles, whose only hope for success in a high-rent location is to make a maxi- mum number of sales per hour and thus obtain the greatest possible turn- over, are particularly keen in obtaining corner stores. One of the best exam- ples of this is a well-known chain of cigar stores, which carries the matter a step further in providing what might be called angle entrances that permit of entrance from both streets without the necessity of providing two doors. Incidentally, it is said that this chain, in opening a new store, is practically able to tell the volume of business that can be done in the proposed location before any definite steps toward ob- taining it are taken. This is done by having expert “clockers’ count the number of passers-by over a_ given period. Having already established, through the law of averages, the num- ber of persons out of every hundred passers-by who will enter the store in that period, and also having determin- ed by the same law the average pur- chase per customer, it is relatively easy for the executive in charge of the matter to determine the advisabil- ity of obtaining the location under con- sideration. The value of corner locations for de- partment stores is demonstrated in every large city of the country, al- though some flourish without this aid. In the smaller cities corner locations for department stores, while desirable, are not so essential to the success of the project, and there are numerous illustrations of the truth of this state- ment. Taken by and large, the old adage about birds of a feather flocking to- gether applies to stores handling simi- lar kinds of merchandise. This is il- lustrated in many cities by the way in which large department stores are grouped together. It is also shown by the manner in which competing stores handling 5 and 10-cent articles have placed their stores side by side. Usu- ally it is a case of one of the minor chains locating a store next to one of the largest. Instead of fearing inabil- ity to do business in a location near the big chain’s store, executives of the smaller chains trade on the larger or- ganization’s ability to pick excellent locations. The theory is sound that a store should locate as close as possible to its center of probable patronage. A store specializing in cheap shoes or cheap garments, for instance, would probably find the going pretty hard in the locations of the 5 and 10 cent stores. The average man or woman who patronizes these stores are not the type of customers who buy cheap mer- chandise, and for this reason the prob- able number of sales per thousand passers-by which a low-priced store could make would not be sufficient to make the business pay. Among other theories expressed re- garding store locations is that, so far as possible, they should be chosen on the West side of streets running North and South and on the South side of streets running East and West. The idea back of this is that the store lo- cated on the side of the street that is sunny during the afternoon works un- der a handicap, especially during the hot weather period. In many cities, however, stores on the shady side of the street outnumber those on the sunny side, and the small- er the city the more likely this is to be true. There is no question that the stores on the shady sides of most streets in all cities have the greatest number of passers-by from which to draw customers. One of the handicaps which stores on the sunny side are by merchandise authorities to under is that the advertising value of their show windows is lessen- ed by the unwillingness of prospective customers to study their contents as leisurely and as thoroughly, with the sun beating on them, as the same shop- pers study the windows of competitors on the opposite side of the street. It is admitted, however, that this handicap is not so great on large stores as it is on those in the smaller ones, because the windows of the larg- er establishments very frequently are devoted to displays of show pieces. These either have no direct sales ap- peal, or else appeal to so small a pro- portion of prospective customers as to suffer little from the lack of attention they receive. In the said work case of many of the smaller cities, the situation is dif- may smaller stores, or stores in ferent. The stores rely in good part on the “pull” of the merchandise on display to sell it, and the smaller the store is the more likely this is to be so. : There is also a noticeable tendency cities of late to “head of the street’ as possible; in other words, close to the open country. This is particularly true of stores which cater to rural trade, and the rapid growth in the use of automobiles by farmers is said to be responsible for it. Most farmers, it is said, do not like to drive in traffic, or have their cars driven in congested sections. The result is that they patronize most those stores which are the easiest to get to, and accessi- bility is the thing the well-posted new merchant tries to provide. for stores in small locate as near to the ——-_2se->—___—- Nine Miles From a Railroad. It is quite the thing in these days to sey that we couldn’t get along with- out this and we couldn’t get along without that, and, of course, we mean especially the railroad and the bus, Yet Hesperia has neither one, and you ought to see what a good town it is in which to live. When we had gotten settled in our rooms at the hotel, the Boy said, “Gosh, I’d like to come up here sometime and live for awhile!” Hesperia is nine miles from a rail- road, and always has been, ever since there wasn’t any railroad at all. But it has fine buildings, including a gym- nasium and auditorium, and every year the farmers and the teachers arrange a three days’ program of music and education, and the youth of Hesperia hear a great deal more that is to their advantage than the youth in tenths of our towns do. nine- Even the bus has not penetrated into this town, and let’s hope it never will. Of course, the automobile has done much for Hesperia. N one is ever any great distance from anywhere in these automobile days. As a matter of fact, our particular automobile was a couple of yards from the road and one down in a ditch last night, but that is an- other story, and not worth telling any- way, for a friendly ford came along and pulled us out, after all the big cars had whizzed by, and that’s that. Douglas Malloch. ——___+ +. Distinct Asset To Michigan. E. A. Stowe, of Grand Rapids, a Nashville visitor Saturday, is in many Ways a most remarkable man. He has made of his Michigan Tradesman one of the outstanding trade papers of the country and unique in many ways. He is absolutely fearless in exposing frauds and confidence men, stands out like a sore thumb in defense of his friends when they are right and bumps heads right and left when they need to be bumped. He is well along in years, but is as vigorous and full of pep as most men of thirty. His cour- age in standing up for the right and fighting the wrong are a distinct asset to Michigan and our best hope is that he will be able to maintain the fight Mich- igan needs a lot more men like Ernest A. Stowe, for he has the courage of his convictions and when he hits he hits hard. Our hat is off to you. Mr. Stowe; you're a bully old sport. for at least another forty years. o> > ___ Better Rugs Are Selling. Recently opened lines of spring with practically the same reception as those introduced to the trade earlier in the fall, the best business being received on the finer grades of axminsters. Lines including the better grades of velvets are also meeting with success, but as a general rule there is little call for tapestries and the cheaper velvets. The sale of the lower-priced axminsters also is smaller than that of better qual- ity rugs of the same construction. A pretty fair business is also being done in seamless wiltons, but it is not of great proportions. Orders from the Pa- cific Coast and Middle West districts were said to be best, with those from the South and New England making the poorest showing. agree as to the amount of buying that is being done by stores in and around New York, but the indications are that it could be larger. rugs and carpets are meeting Reports do not Outlook Bright For Silk Hose. Although the advance spring busi- ness done to date by direct-selling man- ufacturers of women’s full-fashioned silk hose is not so large as that in re- cent seasons, the general feeling in the trade is that a good period is ahead. The falling off in advance business is not ascribed to any lack of desire un the part of the retailers to buy, but to a lack of desire to buy so early as they used to. The general feeling, however, is that the present lack of volume in spring sales will more than be made up later on. In some quarters quite a wave of buying is looked for after February 1, by which time retail inventories will have been practically completed, if not entirely. One of the things notable of the spring business that has been done is the tendency to buy better goods, especially hose of the qualities to retail at $2 per pair and up. An especially good season is looked for on $2 “retailers.” ee Rightly Named. Old Lady—What is your little brother’s name? 30oy—We call him Flannel. Old Lady— How peculiar. Why? 3oy—Because he shrinks from washing. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department. $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—Up-to-date Millinery Shoppe and Marcel Stand. Doing big business. Cheap to right party. Wilma Gust, Cold- water, Mich. 447 For Sale—Stock of general merchandise and fixtures, to settle an estate. Wallace Bros., 159 Pipe Stone Street, Benton Har- bor, Mich. 448 For Sale—One Detroit Automatic scale, good as new. Cheap. Address Uhlman & Heidelberg, Edmore, Mich. 449 MR. MERCHANT—lIf you want an ex- pert sales advertising man to write an ad for your January sale, write Ad Writer, care Greene Sales Co., 142-146 N. Mechanic St., Jackson, Mich. 441 FOR SALE—Business for sale, at Mus- kegon, manufacturing and retail. Only $2,000 required from reliable party. Good place for two families. Address No. 446 c/o Michigan Tradesman, 446 FOR SALE—Stock of men’s clothing, furnishings, and complete line of shoes. In thriving town in Thumb of Michigan. Must be sold at once. Kinde & Co., Cass City, Mich. 433 Have customer for stock of general merchandise, dry goods, shoes, or ecloth- ing. Give full particulars. Merchants’ Advertising Service, 904 Watkins St., S. E., Grand Rapids, Mich. 434 I WILL PAY CASH for part or whole stocks of General Dry Goods, Shoes, Furnishings, Clothing, and Bazaar Goods. Call or write Jack Kosofsky, 1235 W. Euclid Ave., Northway 5695, Detroit, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Willi buy your entire stock or part of stock of shoes. dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc. LOUIS LEVINSOHN., Saginaw. Mioh. ASK FOR KRAFT (GEESE A variety for every taste 32 When On Your Way, See Onaway. Onaway, Dec. 21—All the different churches and religious societies in Onaway will present their Christmas entertainments this week and the pro- grams are numerous. Santa Claus will be present at each place by ap- pointment and already the long list of requests for presents from the little folks is in his possession. A commun- ity Christmas tree sponsored by the Community Council will be a big fea- ture and there is no lack of snow for good sleighing for Santa and his reindeers. ri | It 1s, indeed, interesting to review the list of 231 names of traveling sales- men furnished by Geo. W. McKay, some of whom are very familiar to me. For instance, the first on the list be- ing Geo. E. Abbott, known to me since his boyhood days and wearing knee pants. His father, L. Abbott, now conducts a furniture store in Onaway. A. S. Doak was the first salesman [ ever met in Michigan and that was in 1884 while riding from Kiddville to Belding on the old horse car driven by Fred Ranney. Mr. Doak’s travel- ing case fell off the car platform to the ground, but horse car speed was not very rapid at that time and the cas€ was soon recovered. In later years I assisted him to arise from a bad fall on the icy bridge of the river at Bie Rapids. There was dear old “Jim” Bradford, commonly called “Brad.” How many times I have waded and fished the Little Manistee with him when gray- ling and trout were about equal in number; and in spite of defective eye- sight “Brad” could cast a fly and hit the spot equally as well as he could imitate the Swede dialect. I must tell this one: I do not remember the year, but one 3rd of July I received a w-re from “Brad” to look for him July 4 to celebrate by going fishing on little Manistee; accompanied by my brother- in-law from Belding, also by appoint- ment, we started by team just before break of day and just as we reached the village limits a report of a giant firecracker started the team into a run, nearly throwing us all out. At the same time a little boy standing by the fence gate in his. shirt tail yelled, “Hooray, she cost a nickel, but damn it, she’s worth it.” “Brad,” after re- covering from his fright, exclaimed, “That’s Young America for you, this ‘s the 4th of July and I’m a civil war vet. I have never seen anything more appropriate or patriotic than that kid: it became a common by-word with him, “She cost a nickel, but d--- it, she’s worth it.” I might relate some of “Charlie” Robinson’s experiences with Dr. H. W. Hammond on Pine River and the re- ception that was given him at the Pacific House after a strenuous day, but it would fill a book. Aron B. Gates pasted a bible verse in my hat while riding on the train out of Grand Rapids, at the same time clipping one for the conductor in pay- ment of mileage; that was a Gideon mileage book. Mr. Bellamy, when I first knew him, sold paper, in later years soap and flour always smiling and walking erect. Billy Berner, the base ball fan. the little German boy full of pep. Geo. Fk. Owen, who alwavs had a good story up his sleeve. Pat Carrol. who be- lieved in the shoes that he sold as well as did Geo. Heinzelman, Henry Snitz- ler, Will Van Leuven—“Van’, all ac- quaintances. The star prefixed is the sad part. May the star remain miss‘ng from the list in the cause of good salesmanship and that the Tradesman editor may continue his good work for years to come. Squire Signal. ———_-~2.~>___ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Dec. 22—The locks closed on Saturday for the year, after the last two boats were locked through. MICHIGAN Much concern was felt for the last boats, which had not been heard from for the past three days. The missing boats are now all accounted for. They are six in number. Two will winter here and four at the Canadian Soo. The blockade at the Straits is still on. The William Fitch and the Thomas Britt are still locked in the ice near White Shoal, eight miles West of St. Ignace. It is not known whether they can be released by the car ferry, Sainte Marie. The experience of the past few weeks will long be remembered as the most unusual and thrilling in the his- tory of navigation. Many letters were received from mothers by the post- master at the canal office, making en- quiries about their sons, from whom they had had no word for a long time, and the fear that many would be lost in the freezeup and storm. Miss Kate McDonald, assistant postmaster at the canal, made a hit with the mothers when she asked the sailors who were waiting around the canal office if they had written to their mothers. In most cases they had not done so, so she furnished each with a post card and most all of the boys did zs requested, relieving much anxiety at home. The cold weather for the past week, with the thermometer as low as 20 degrees below zero, has not helped the merchants with their Christmas busi- ness. The buying has been very light, which means a big rush at the last. The only place where the rush is on is at the 5 and 10 cent stores, where they are catering to packed houses. Much Christmas cheer was lost last week when a small boat load of choice liquors was caught in the ice jam when crossing the river above the locks. The captain had to call for help, as he could not navigate any further and before the revenue cutters could reach him he threw the valuable cargo overboard. The liquor was for Sooites he said, and the officers threatened to publish a list of the names of the Owners, Causing some worry in many families here, but as yet the list has not been in print. Always something to be thankful for, you know. With such a tremendous apple crop, some of the cider is just bocnd to get hard before the people can get to it. The special holiday rates put on by the D. S. S. & A. Ra:lway are bring- ing many people to the Soo from the surrounding places. The ferry connecting the two Soos has laid up for the remainder of the winter. We are now obliged to pa.ronize the C. P. Railway until the ice is set for foot travel. Peter Kott, the well-known mer- chant at Raber, made a business trip to the Soo last week, taking back a load of supplies. He reports the country roads to be in good condition for auto travel. Ham Hamilton, the big butter and egg man from Pickford, brought in a large load of turkeys for Christmas. He reports the crop of poultry about cleaned up around Pickford for this year. Water was turned -on at the power canal on Friday, putting the machin- ery at the carbide plant and the street railway in motion again after about two months of repair work on the canal. This furnished work for several hundred extra men again, which meant added prosperity to the business com- munity. William Fleetham, the popular jeweler, has been on the sick list for the past week, but expects to be able to get out next week in time for the Christmas rush. We wish to take this opportunity to wish you all a Merry Christmas and a Happy New Year. William G. Tapert. me ee Salesmanship is founded on know!- edge, common sense, truth and char- acter. - TRADESMAN Remarkable Statement From Worden Grocer Co. Grand Rapids, Dec. 22—On October 18, 1926, we mailed to you, comparative statement showing the condition of the Worden Grocer Company and the result of the operation of the Com- pany since the time we were appointed Receiver, on February 9, 1926. The fiscal year of the Worden Grocer Company ended on November 30, 1926, at which time an inventory was taken and the books of the company audited by Lawrence Scudder & Company, Public Accountants. We herewith en- close financial statement as of Novem- ber 30th, which shows the progress made by the company up to November 30, 1926. Since February 9, 1926, the date of our appointment, the deficit has been reduced from $625,931.56 to $564,394.69, or a reduction of $61,536.87. The net profit from operations under the receivership to November 30, 1926, after deducting depreciation on fixed assets, amounts to $46,330.00. The audit established that during the months of October and November, 1926, the net profit aggregated $22,335.94. Since the date of the receivership, all bills for merchandise purchased to carry on the business have been dis- counted within the discount period. It was found necessary by the Receiver to borrow $50,000.00, in order to prop- erly finance fall purchases, and this will be paid off in the near future. We are pleased to give you the above information, as it vertifies our opinion ex Dressed in our former letter, that the Worden Grocer Company can be oper- ated at a profit. A great deal of credit for the result shown, is to be given to the new management, and the entire present organization of the Company. Up to the present we have not suc- ceeded in liquidating any of the real estate owned by the Company, but are putting forth every effort to dispose of these properties at a fair valuation. We trust that the statement and the showing made will meet with your ap- proval. The Michigan Trust Company, Receiver. C. Sophus Johnson, i CA, EAE, AE AE AE ME OMVG Lh OR ELE 3 ~ RORA RS RIRD RARE RA RARD & To all our friends: Ry ye y y ‘ And Patrons: e y y WE WISH YOU ALL A Merry Christmas AND THE UTMOST PROSPERITY FOR COMING YEAR A THE WORDEN GROCER COMPANY December 22, 1926 Assistant Secretary. W. A. Gilleland, General Manager for Receiver. —_--___ Another Bad Fire Loss at Kalamazoo. Kalamazoo, Dec. 21—Kalamazoo seems to be having another series of winter fires of no small proportions and, although the one of Saturday night reached the vast sum of $300,000, it may be considered a very good streak of luck that it did not. mount into a vastly greater amount, as it seemed at one time the whole block from Burdick street to Farmers Alley was about to be consumed by the flames. Persistent effort and hard work on the part of our fire depart- ment was very commendable in the face of zero weather and a stubborn fire and we are to be congratulated that the blaze was confined for the most part to the Velleman block. Late reports are to the effect that the wails will be torn down immediately, as there is great danger of a cave in. ’. H. Armintrout recently opened a first-class cash and carry grocery and market at 240 East Main street. This store is the third of a chain of stores conducted by Mr. Armintrout and his sons, Albert and Vernon, the other stores being located ‘oun Portage and Reed streets. Kalamazoo Council, U. C. T., gave a vule party Saturday evening at Moose hall which was well attended by councillors and their friends and chil- dren. Santa Claus visited the party at about 10:30 and brought each on: present a gift; also a box of candy. nuts and fruit. This is the second of the dancing parties stage:t during the winter by the Council, which are be- coming very popular with the mem- bers. At the January ineeting it is planned by Senior Counclor Bauer that th: Council will hold their annual Past Councilors meeting—all chairs bein filled by Past Senior Courcillors. U. C. T. activities for the winter are ar- ranged well in advance as the Lad‘e: Auxiliary have adopted their year book with a complete program for the remainder of the Council. year. Kalamazoo Council extends the season’s greetings to all other Coun- cils through the columns of the Tradesman. F. A. Saville. . we APRERIRA RA RAFI SS wary a CRON IIRC Your Selling Cost is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on KG Baking Powder Same Price for over 35 years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your customers to pay War Prices? It will pay you to feature K C Millions of Pounds Used by the Government buys only one at a time. Did she say ONE CAN? . SF Dycrdlew) ewer tex? TaporaT? MILK ee, oe | Then tell her about the dozens of daily uses for BORDEN’S. That is the way to sell a dozen cans to the customer who now So—wherever the recipe calls for milk, recommend The Borden Company NEW YORK, N.Y. By the makers of Borden’s Eagle Brand Milk, Borden’s Malted Milk, Borden’s Extra Grade Caramels, Borden’s Milk Chocolate Bars. STRENGTH ECONOMY THE MILL MUTUALS tnsing = LAXGENCY michigan Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY AND ASSOCIATED COMPANIES Combined Assets of Group $33,389,609.28 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile — Plate Glass . HART BRAND The Choice of the Land HART li Fancy rete Quality CANNED Fruits Vegetables FOODS Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan Breakfast in Two Minutes --and Such a Breakfast e So nourishing, satisfying, and so easily prepared. If you paid ten dollars for it you couldn’t get a better breakfast than Shredded Wheat with milk. Your customers should eat some whole wheat every day— but be sure it’s Shredded Wheat. After trying the “new ones” they will always come back to Shredded Wheat—always clean, always pure, always crisp and satisfying. Every Biscuit is a nourishing meal — 12 good meals in every package. e The Shredded Wheat Co. Niagara Falls, N. Y. Recommend FRANKLIN DAINTY LUMPS They are exactly the right size and shape for Tea and Coffee. Be sure to talk them during the holidays. The Franklin Sugar Refining Company 8 PHILADELPHIA, PA. «1 “A Franklin Cane Sugar for every use” BEECH-NUT Prepared Spaghetti +3 +R WITH CHEESE AN? MTV). aa Ready to Serve! The ideal quality product for the progress- ive Grocer to sell. Display it, thus telling your customers you have it. It is nationally advertised. BEECH-NUT PACKING COMPANY **Feods and Confections of Finest Flavor’’ CANAJOHARIE NEW YORK tn ie A ap tages. el + sen In MAGEE AP agg ay I