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PUBLISHED WEEKLY (Gee 77 TRADESMAN COMPANY, PUBLISHERS DEGAS
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Forty-fourth Year GRAND RAPIDS, WEDNESDAY, DECEMBER 29, 1926
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Number 2258
The Year's Farewell
Let laughter, song and merriment
Within these walls resound.
And in my passing let no trace
Of aught save joy be found;
For I have lived my destined span,
My given task is done,
The coming year shall carry on
The work I have begun.
And as I merge into the past,
Full happily I know,
Upon the base that I have reared
A structure vast will grow.
But you who know no measured span
Save that decreed by Fate,
Could you pass on with like content
Unto the outer gate?
Is all so ordered and arranged,
That those you leave behind
Your half-hewn pathways find?
Are those you love so guarded that
Another fading year
Could find them free from want and care
With you no longer here?
The new year dawns—resolve and act,
Go—order all things so,
That though your guiding hands be stilled
Your work shall onward go.
That come what may your dear ones all
Shall dwell in deep content,
Protected by that fuller care
Your love and foresight lent.
Thus will your heart be filled with peace
Thus will your pathway clear
Of all the shadows that could mar
A Happier New Year.
Emanuel G. Frank.
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To Dealers—
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Forty-fourth Year
MICHIGAN TRADESMAN
E. A. Stowe, Editor
PUBLISHED WEEKLY BY
THE TRADESMAN COMPANY
GRAND RAPIDS, MICHIGAN
(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.*
Subscription Price.
Three dollars per year, if paid strictly
in advance.
Four dollars per year, if not paid in
advance,
Canadian subscription, $4.04 per year,
payable invariably in advance.
Sample copies 10 cents each.
Extra copies 3 current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.
Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.
GOOD WILL AMONG MEN.
To men of good will, the pledge
which the New Year recalls was made.
And by all signs the area of good will
is being greatly extended. At any rate,
the machinery is being got ready by
which the good will on earth can get
itself made effective. It is like the
whirling wheels that the Prophet Eze-
kiel saw in his vision: wheels that were
mounted upon by the cherubim but
were motionless unless the spirit of the
living creature moved them. “When
the cherubim went the wheels went
beside them.” So the spirit of good
will is the essential thing; but without
the wheels, full of eyes as the prohpet
saw them—that is, the organization for
ascertaining the facts, discovering the
truth and bringing both sides or all
sides to see it—the spirit is unable
to “lift up its wings.”
Although the Pope’s encyclical com-
plains that the name of the Founder
of Christianity is passed by in what
he calls “shameful silence,” it cannot
be doubted that the spirit of His teach-
ing is not only more widely moving
among men, but is more potent even
in assemblies and parliaments where
there is no mention of the name of
Christ. Men are becoming more aware
of the brotherhood which unites them,
and hence the danger of conflict is
being decreased—the very result in
which the Pontiff sees the evidence of
the “growth of the Kingdom of Christ.”
But without some medium of expres-
sion and concerted action this aware-
ness is, if not futile, at any rate in-
effective. Greater progress has been
made in a practical way during the
past year than in any preceding year
in the history of the world. It is in
no sense a materialistic program, even
though it will bying material good to
mankind. It is carried forward in the
spirit of the first Christmas proclama-
tion which recognized a divine power
revealed in peace to men of good will.
Nearly two thousand years ago this
proclamation was made. A thousand
years later, not a great way from Beth-
lehem in Judea, a Macedonian Greek
Emperor, victorious over the Bulgars,
caused his Bulgar captives, some fif-
teen thousand, to be blinded and divid-
ed into hundreds, gave as a guide to
each hundred a man deprived of only
one eye, and then sent them back to
their own capital so that their peuple
might read in their staring faces the
omnipotence of their foe. By con-
trast, these same two peoples, a thou-
sand years later, yield to the advice of
the good will resident in the earth and
pay to the Bulgars their adjudged fine,
mstead of blinding them as did Basil
the “Bulgar Killer.” The planning to
reduce armaments throughout the
earth, to which President Coolidge has
thrown the weight of his influence,
may be “laistic” in name, but it is a
step toward the fulfillment of an an-
cient Israelitish prophecy and of the
hope of Christendom. Peace will come
universally if there is but an effective
means for the expression of the good
will that there is already among men.
PLAIN HUMBUG.
Attempts to procure the enactment
of the so-called Truth-in-Fabric bill by
Congress having failed, a substitute
measure has been presented by Sena-
tor Smoot of Utah. The purpose back
of the original measure was avowed to
be the securing of higher prices for
domestic wool by compelling the label-
ing of textures and garments so as to
show the respective percentages of new
and reworked wool used in them. The
implication was that goods made whol-
ly of new wool were the better, which
is not true in fact, as has been re-
peatedly shown. A snag that was
struck early was that there is no way,
once a fabric has been woven, of show-
ing whether the wool used in it was
new or reworked. This would open the
dcor to unscrupulous manufacturers to
compete unfairly with those wno were
honest. Senator Smoot’s measure fol-
lows to some extent One introduced by
the late Senator Lodge of Massachu-
setts a few years ago, which, in turn,
was based on the British Merchandise
Marks Act. The latter is directed
against misbranding and misrepresen-
tation of all kinds of goods. In the
Smooth bill, however, are special pro-
visions about wool and woolens bor-
rowed from the discredited truth-in-
fabric concoction. The inspiration for
part of this is apparently the agitation
by a minor manufacturer of woolens
who organized himself into an alleged
“Sheep and Wool Bureau,” since use
is made of the term “virgin wool,”
which is his trade mark. The exposure
of the advertising purpose helped to
iy
defeat the proposition before, and it is
likely to do the same again.
eens ple
HOLIDAY TRADE HEAVY.
Now that Christmas is past, there
is an end to the rather hectic buying
at retail which marked the last fort-
night in all parts of the country. The
relief will be appreciated by overwork-
ed sales forces in the stores, no matter
how it will strike the owners. Reports
are pretty nearly unanimous that the
sales totals exceeded those of a year
ago. Staples will now appear more
among the offerings to retail cus-
tomers, and clearance and white sales
will figure in the features at the be-
ginning of the new year. From all
accounts, the volume of goods to be
oeffred at the clearance sales is not
overlarge, owing to the cautious buy-
ing policy pursued by the retailers,
and the latter have been in the market
trying to get extra merchandise for
their purpose. Garment manufactur-
ers and jobbers of dry goods are look-
ing forward to a good season’s business
after the turn of the year. The former
have their spring offerings ready for
the most part and are awaiting the or-
ders of retail dealers. Jobbers are not
prepared to do much venturing until
after the expiration of the inventory
period. The primary markets, in turn,
are awaiting the action of the whole-
salers, which is expected to materialize
within the next three weeks or so.
Certain lines of goods are available in
quantity and some others have already
been ordered in advance in sizable vol-
ume and may later on be rather scarce.
So far as surface indications show, the
promise for the new season remains
favorable.
WOOLS AND WOOLENS.
Not a great amount of business is
going on in wool at present. The
mills appear to be well supplied for
their immediate needs and are not at
all anxious to secure surplus stocks.
As special varieties are needed they are
purchased, and there is nothing to be
gained by trying to forestall the fu-
ture, because the supplies are ample.
The wool clip of 1926 is estimated at
3,024,500,000 pounds, which is over
26,000,000 pounds in excess of that of
last year. The Australian output 1925-
1926 made a new record of 2,370,000
bales and that of New Zealand was
585,900 bales, about 5,000 bales below
the 1925 clip. The 1926-1927 output
of both countries is expected to show
an increase over the preceding year.
Larger production is also expected in
all the other principal wool-growing
countries. Just now the goods market
is seasonally dull so far as new busi-
ness is concerned, but the mills con-
tinue active on old orders. Reorders
from manufacturing clothiers are €x-
pected to show up in the course of the
DESMAN
GRAND RAPIDS, WEDNESDAY, DECEMBER 29, 1926
Number 2258
next fortnight for spring fabrics. Con-
siderable has been done already on
weaves of the tropical varieties. Heavy-
weight business is expected ‘to be de-
layed somewhat except on overcoat-
ings. In women’s wear textures orders
have almost ceased for the time being.
The general disposition of the cutters-
up is to postpone buying as long as
Now that the labor troubles
are disposed of, the chances are that
the orders, when they do materialize,
possible.
will come with a rush.
In three successive speeches Sena-
tor Heflin has pointed out that the
country is going to the dogs. With a
courage equal to his intelligence, he
has fearlessly assailed the police of
Washington, the Department of Jus-
tice and the Secretary of the Treasury
and declared that they are all more or
less cognizant of a plot to compel the
bootleggers to raise $2,000,000 to re-
pay Secretary Mellon for money he
had loaned to the National Republican
Committee. While the Senators, even
those of his own party, listened with
dismay, none but Secretary Mellon at-
tempted to reply. The Secretary char-
acterized Senator Heflin’s speech as
“delirium,” but a better characteriza-
tion would be plain idiocy. Having
exposed and silenced the Department
of Justice and the Treasury Depart-
ment, the Senator next attacked the
Supreme Court. In some way which
Mr. Heflin cannot understand, the Su-
preme Court has fallen into the perni-
cious practice of hearing cases in or-
der, when it should put the cases in
which the Senator is interested on top.
Lawyers practising before that court
will oppose any change on the ground
that their cases are of importance to
those concerned. They will even con-
tend that an orderly procedure is de-
sirable in the administration of justice.
The Senator brushes these reaction-
aries aside and declares he believes in
constructive criticism even of the Su-
preme Court. On this he is willing to
stand or fall—but it is hard to see how
he can fall much further in public
estimation, because he has proved to
be one of the smallest men who ever
occupied a seat in the Senate.
In China a person of means employs
a physician on a life-time basis. The
doctor assumes the burden of keeping
his charge in health and ‘inspects” his
patient from time to time to see that
there is no sign of depreciation. If the
charge falls ill it is the doctor’s loss.
In America we operate on a plan the
exact opposite. We seldom see a phy-
sician unless we are ill or injured, and
when we are afflicted it is the doctor’s
gain and not his loss.
Learn to discuss without arguing
and you have gone a ong way toward
friendship,
2
MICHIGAN TRADESMAN
December 29, 1926
IN THE REALM OF RASCALITY.
Cheats and Swindles Which Merchants
Should Avoid.
Caledonia, Dec. 11—Will you please
advise me as to the Metrodyne Radio
Co., of Chicago, whether or not they
are a reliable company? They adver-
tise to return your money, if after
thirty days trial you are not satisfied
with the radio. These radios are made
by the Metro Electric Co., 2161 North
California avenue, Chicago.
I will appreciate any information
you can give me concerning this.
Harold Kaechel.
Our reply to this enquiry was as
follows:
We have succeeded in getting a re-
port on the Chicago house you con-
templated doing business with. The
report is a very bad one. So much so,
that we are sure if you ever had any
dealings with the house you would be
eternally sorry.
Besides the fact that the Chicago
house has no capital, no credit and no
standing with the trade, you would re-
ceive no service in dealing with the
Chicago shysters, and without service,
you would be utterly helpless.
We think you can secure a satisfac-
tory instrument from Wenger & Clem-
ens or any other dealer at Caledonia
who makes a specialty of radios. You
will then have someone to give you
service, which is the main thing in the
radio business.
The Chicago correspondent of the
Realm has this to say of the matter:
The subject company is operated by
L. and M. Mandel, who have incor-
porated the company for $10,000.
These two individuals went into
bankruptcy several years ago, with
liabilities in the amount of $30,000 and
they have never paid any of their
debts. :
This present company is operating a
small radio factory which they allege
is producing 300 radios a day (sup-
posedly selling at $100). We are un-
able to state whether or not that state-
ment is authentic but we do know that
the concern refuses to give out any
information, not only to this Bureau,
but to other financial agencies who
might have occasion to be interested
in their transactions.
They are not recognized as members
of the Radio Manufacturers Associa-
tion of this city.
Chicago Better Business Bureau.
The Treasury Department warns of
a $10 counterfeit note in its circular
letter No. 588.
The counterfeit bears the name of
the Federal Reserve Bank of Boston;
series of 1914, check letter “F,” face
plate No. 176, back plate No. 1096,
John Burke, Treasurer of the United
States; A. W. Mellon, Secretary of the
Treasury; portrait of Jackson and the
specimen at hand jis stamped with
serial number A74356177A which has
been retouched by hand with dark blue
ink, the first and final seven showing
evidences of having been formed by
hand.
It is printed from photo-mechanical
plates on two pieces of paper between
which imitation silk threads have been
distributed.
Notice comes from the Postoffice
Department of three new counterfeit
bills in circulation, two of which are
extremely deceptive, while the third
is a rather crude piece of work. The
two excellent samples of the counter-
feiter’s art are a $50 gold certificate
and a $10 gold certificate, while the
other note is a $20 Federal Reserve
note. The $50 gold certificate is
of 1922, check letter C face plate No.
161, signatures H. V. Speelman, regis-
ter of the treasury; Frank White, treas-
urer of the United States, and bearing
a portrait of Grant. This counterfeit
iS printed on bleached genuine paper
from etched plate retouched by hand
engraving in such a manner as to
make it a dangerous piece of work.
Wavy lines appear behind the corner
numerals in the bottom medallions on
the face and also in the background
of the legend on the back. In the por-
traiture, the crosshatch work is de-
fective and Grant’s name in the panel
base is almost indistinct. Between the
final 4 and the serial number there is
a space of about half an inch.
The other dangerous counterfeit, the
$10 gold certificate, is of the series of
1922, check letter H, face plate No.
174, signatures H. V. Speelman, reg-
ister of the treasury, and Frank White,
treasurer of the United States, with
portrait of Michael Hillegas. This is
an exceptionally well-perfected photo-
graphic reproduction on two pieces of
paper without threads or any like at-
tempt to imitate silk fiber. The coun-
terfeit, however, is nearly one-quarter
of an inch shorter than the genuine
and the generally reduced size is re-
flected in all the important details, with
respect to numerals and lettering on
both face and back. The back is de-
veloped in a bright orange tone.
The other counterfeit, the $20 Fed-
eral Reserve note, is on the Federal
Reserve Bank of Cleveland, and is of
the series of 1914, check letter A, face
plate No. 151, back plate number in-
distinct, looks as if it might be 837,
signatures, Frank White, treasurer of
the United States, and A. W. Mellon,
secretary of the treasury, with por-
trait of Cleveland. This counterfeit is
printed on two pieces of paper from
zinc plates and there has been no at-
tempt to imitate silk fiber.
Abraham Kritzer, Arthur Kritzer,
Augusta Kritzer and Clara Kritzer, of
New York City, are required by the
Federal Trade Commission to discon-
tinue false and misleading advertising
in connection with the sale of furniture
at retail.
The respondents have conducted
their business under various names
and at various addresses in New York
City, such as “Furniture Manufactur-
ers’ Warehouse,” “Furniture Manu-
facturers’ Auction Outlet” and Grand
Rapids Salesrooms.” At present they
own and operate the Grand Rapids
Furniture Company at 162 West 23d
street, and Kritzer’s, Inc., at 120 West
23d street. Both of the businesses are
under the management of Abraham
Kritzer, as is also the Chelsea Auction
Rooms through which respondents
purchase furniture for their business.
The Commission found that the re-
spondents, through newspaper adver-
tising and general display signs, repre-
sented that all furniture sold by them
was genuine Grand Rapids furniture
manufactured in Grand Rapids, Mich.;
that they were the manufacturers of
the furniture or that they were factory
representatives, and that the furniture
was being sold at manufacturers’
prices, These representations, the
Commission found, were false and mis-
leading inasmuch as the respondents
have no connection with furniture mak-
ers of Grand Rapids. Furthermore, it
was found that the respondents’ stock
contained only an_ inconsequential
amount of Grand Rapids furniture.
According to the findings, Grand
Rapids furniture enjoys a high repu-
tation and good will among the pur-
chasing public and the foregoing prac-
tices of the respondents resulted in a
deception of the public and injury to
the good will and business of Grand
Rapids furniture manufacturers and
are unfair to respondents’ competitors
who truthfully advertise their furni-
ture. These unfair practices, accord-
ing to the findings, also diverted busi-
ness from manufacturers in competi-
tion with respondents, who sold direct
to the consumers.
{n advertisements in the Pathfinder
and other periodicals J. B. Buchanan
& Co., a corporation of Forth Worth,
Texas, used free lot offers to secure
Prospects for a real estate scheme to
which the Post Office Department
closed the mails under date of Nov. 19.
lf a reader of this advertisement re-
sponded to the invitation to rearrange
the letters |-o-v-e-r-s-t-o-e to spell the
name of a president of the United
States, he was awarded a lot 20x100 ft.
in Finlay, Texas, which the advertiser
described as the coming rival of Ama-
rillo. The cost of a warranty deed and
a.l transfer charges was but $9.85. The
suggestion was made that $5.00—or
only $1.00 be sent as a “good faith
deposit” in the event that $9.85 was
not immediately available. The recip-
ient was also advised that the adjoin-
ing lot might be purchased for $100,
giving a total frontage of 40 feet. Num-
erous follow up letters hinted of oil
developments while specificaly denying
any direct knowedge of oil or gas on
the property. The facts back of this
alluring presentation were that Finlay,
Texas, is a flag station consisting of a
railroad station, two stores, three fill-
ing stations and the houses of some
score of inhabitants, chiefly railroad
employes. Once more the analysis of
a free lot scheme indicates that real
estate or other offers, baited with puz-
zles, free lot offers and the like seldom
signal a straightforward business tran-
saction.
The Cunningham Co. 189 West
Madison street, Chicago, has been de-
nied the use of the mails by the Post
Office Department because of the
manner in which it unloaded quantities
of merchandise upon unsuspecting
women. This action is timely in view
of the prevalence of so many very
plausible, country-wide home-work
schemes designed to exploit credulous
housewives.
Charles Cunningham and his daugh-
ter, Mrs. Florence Leis, were the prin-
cipals in this scheme. Under the rep-
resentation that remitters would be
employed by them to address and mail
advertising circulars, they collected
money for “Cunningham Rayon Silk
Lingerie.”
advertisements appealed to a number
of women at home, anxious to add to
The company’s classified.
the family income. One of their “Fe-
male Help Wanted” newspaper adver-
tisements is quoted:
“Address envelopes, earn $18-$50
weekly spare time at home. Working
outfit free. No experience. Cunning-
ham Co., 189 West Madison street,
Chicago.”
In the form letter sent by the com-
pany to those who replied:
1. The work was described as ad-
dressing and mailing advertising cir-
culars for “rayon lingerie.”
2. $18-$50 a week was quoted as
earnings possible if instructions were
followed.
3. It was necessary, however, to or-
der a sample garment at from $2.95 to
$4.50 from the company to obtain a
supply of circulars, instructions, etc.,
for doing the work. This cost would
- be refunded when $15 had been earned
“according to the rate of pay contain-
ed in the instructions.” Only after
the remittance for the garment had
been made, was it disclosed that the
rate of pay depended upon sales re-
sulting from the circulars and not upon
the volume of addressing.
The company owns no factory, as
the advertising implied. ‘Rayon silk”
is a misnomer. Rayon is the name of
a fabric made of vegetable fiber; silk
is a product from the cocoon of the
silk worm.
A Few Epigrams on Trade.
‘The merchant who cuts costs at the
expense of cut trade will have about
as much success as the economist who
MICHIGAN TRADESMAN
fed his horse shavings to save on feed
bills.
The merchant who thinks his adver-
tising bills are an expense has about
the same chance for winning out as a
peewee in a battle with an eagle. Good
advertising is an investment.
There are 450,000 known insects, and
when a fellow has got real well ac-
quainted with the chiggers he doesn’t
really care about meeting any of the
rest of the bug family!
The wise merchant is he who sits
down and digests his merchandising
journal. Unless his dome is all solid
bone there is a chance for some idea
to break into his incubator where help-
ful germs of better business are at
work.
Faults are like weeds. If you don’t
pull ’em by the roots they’ll multiply
and choke the good out of you.
The busy man who is too busy to
8
e
But the Past, let it rest.
Seem 6 6 Os 8 8 Fe 8 Ot Ps Fas PS Fe 6 Ons PRs Bas Ps Ps Bt PR 6 PR 8 Pl 6 Ps 6 Oo Oe
smile through the rush hours will soon
hit the trail to more leisure moments.
Over 3,200 slogans have been regis-
tered at Advertising’s Clearing House,
and one grouch of a salesman could
put a crimp in the best of the lot.
Little things do. count. A starving
man on a desert island with a million
dollars in his jeans would trade al] his
wealth for a cheese sandwich.
The mortal who isn’t getting real
joy out of his job is a misfit, and the
quicker he changes jobs the better for
the boss and all concerned.
There are 2,500,000 new babies born
in the U. S. A. every year—every one
a “prospect.” No wonder sensible busi-
ness keeps everlastingly at it along ad-
vertising lines.
Speaking of arterial highways, the
biggest, broadest and best, right from
the old family wallet to the treasury
of good business, is provided by good
advertising. —
oar t +6 9s oo et Sh Oh Fk ah Fk a FE PR 6 PS FS OS Oh OS Fe OS es Ps es
A Thought for the New Year
Tt’s a mighty good thing, while you’re running life’s race
Just to pause, as you go, and come face to face
With your consciencec, and ask it a question or two.
For it’s right you should know what your life means to you.
Have you done things worth while, have you drifted along,
Have you filled it with sighs, have you filled it with song,
Have you helped when you should, have you tried to do right,
Have you struggled for good, or just fought for might?
Have you given your hand to some fellow in need,
Have you sneered at the man who was not of your creed,
Have you been open-hearted and ready to do,
Have you tried to be just, have you tried to be true?
Oh, it’s easy to preach and it’s easy to tell
Of the other chap’s faults—but our own faults, ah, well!
We are cowards at times, and the truth, you will find,
Is a thing we dislike, for it’s rather unkind.
Give a thought of To-day,
And To-morrow, as well, for the Time’s growing gray;
Do the things that you should, do the best that you can,
Crown your life with your deeds—be a red-blooded man!
Oh Fs Ps Ph Os Ps 1s Ps Os FS PS OS Og Oh Ps PS Ps PS PS Ps PS Fs OS OS ns os,
After all, life is just one grand
scramble from the baby buggy to the
hearse.
The buying power that makes busi-
good good is in the masses and affords
the reason why little Johnny Advertis-
ing believes in the newspaper for quick
action.
——>->
Change in Sales Methods of Shredded
Wheat Co.
An announcement of interest to the
grocery trade is made by Proctor Carr,
Vice-President in charge of sales of
the Shredded Wheat Co.
It states that Jan. 1, 1927, Shredded
Wheat Sales, Inc., will sell the entire
output of the Shredded Wheat Co., ex-
cept the products manufactured by the
Pacific Coast Shredded Wheat Co., the
Canadian Shredded Wheat Co., Ltd.,
and the Shredded Wheat Co., Ltd.
The new company will be represent-
38
W. Dayton Wedgefarth.
0 om 6 Pt Pt Ps 8 9s Os gg Pe Pd Pd Pt Ps Ph Ps 8 as Fa 6 at ot Ps Ps 6 Ps es
ed by the same men who have previ-
ously served the Shredded Wheat Co.
They have been engaged to represent
Shredded Wheat Sales, Inc., as Divi-
sion Sales Managers. Mr. Carr will
be Vice-President and General Man-
ager.
The Pacific Coast Shredded Wheat
Co., Oakland, Cal., will continue to
manufacture Shredded Wheat biscuit
and triscuit and will sell both in the
Pacific Coast and Rocky Mountain
states. James Traverse will continue
as Vice-President and General Man-
ager of this company.
The Canadian Shredded Wheat Co.,
Ltd., will continue under the same
management as in the past. W. J.
Wilcox, of Toronto, and Elmer Brat-
ton, of Winnipeg, will represent the
company in the East and West, re-
spectively, as Division Sales Managers.
Concurrently with this announce-
ment, A. J. Porter, President of the
3
Shredded Wheat Co., stated that the
new company in England known as the
Shredded Wheat Co., Ltd., has been
most successful in its operation and
sales during 1926. J. W. Bryce, well
known among the grocery trade in this
country, is the Managing Director.
Each of the four units of the Shred-
ded Wheat Co. has made increases in
sales during the current year.
—_+<--__
Local Necrology Record of Noted
People.
The old year has taken its toll of
those prominent in the business, indus-
trial and financial life of the commun-
ity. Among those for whom we mourn
are:
Jan. 6—Mrs. James H. Campbell.
Jan. 13—Alfred H. Apted.
Jan. 20—Abram B. Knowlton.
Jan. 22—Mrs. Thos. J. O’Brien.
Feb. 12—H. D. C. Van Asmun.
Feb. 16—Thos. F. Carroll.
Feb. 26—Stephen J. O’Brien.
Chas. O. Smedley
Bishop E. D. Kelly.
April 1—Walter C. McGrath.
April 4—Robert D. Graham.
April 6—E. G. Studley.
April 12—County Clerk Edward L.
Wagner.
April 29—Sidney F. Stevens.
May 9—Sybrant Wesselius.
May 11—Frank S. Elston.
May 22—Chas. O. Skinner.
May 24—Harry R. Griswold.
June 12—Matthew Lund.
June 23—Eugene W. Jones.
June 30—Chas. P. Foster.
July 12—Jas. W. Spooner.
July 17—Lewis E. Hawkins.
July 22—Michael Colleton.
Aug. 17—Herbert L. Page.
Aug. 26—Christian Bertsch
Sept. 1—Henry E. Crow.
Sept. 24—Jacob Rauschenberger.
Nov. 3—Frederick W. Stevens.
Nov. 11—F. Emery Tuttle.
Nov. 20—John P. Platte.
Dec. 4—Geo. M. Harvey.
Dec. 6—Wm. Judson.
Dec. 18—Tom S. Handley.
Dr. D. Emmett Welsh.
———__>+ 2
The striking feature about a news
story from Chicago relating the efforts
of commuters there to bar women
from smoking cars is that the move-
ment sounds so completely anachron-
istic. One’s first impression is a feel-
ing of surprise that there are enough
men left in America to organize a pro-
test against the presence of women
anywhere they happen to wish to be.
The more or less renowned effort of
King Canute to sweep back the tides
looks perfectly sensible and feasible
by the side of this reactionary attempt
on the part of a lot of mere males to
keep women from occupying smoking
cars when they feel like it and even
from borrowing a light from the men
if they haven’t any matches handy. It
is a lost cause those embattled com-
muters have undertaken, lost even be-
fore the first gun was fired. The
saloon is gone as a place of masculine
refuge—at least, it is no longer known
in its pristine form, and the present
variety is open to women, not only in
the back room but also at the bar. The
barber shop has become a beauty par-
lor. All, all are gone, the old familiar
places,
4
MOVEMENTS OF MERCHANTS.
Alma—The Overland-Knight Sales
Co. has changed its name to the Ervin
Motor Sales.
Manistee—Fred Newman succeeds
John Foy in the bakery business at
431 River street.
Traverse City—David L. Wransky
succeeds Unger’s Grocery in business
at 548 East 8th street.
Ann Arbor — The Lutz Clothing
Store, (Mrs. Lydia Lutz), has filed a
petition in bankruptcy.
Detroit—David Brodkin has remov-
ed his stock of boots and shoes from
3125 Franklin avenue to 10510 Warren
avenue, East.
Detroit — Frieda Sobel, dealer in
boots and shoes at 8100 West Jeffer-
son avenue, is offering to compromise
with creditors at 22 per cent.
Copemish—Leon Conrad, recently
of Muskegon, will engage in business
here about Jan. 15, carrying a full line
of electrical appliances, household ar-
ticles, etc.
Clare—J. J. Green has leased the
Lewis building, next to the post office
and will occupy it with a stock of
clothing, men’s furnishings and shoes,
early in February.
Muskegon—The Straayer Drug Co.,
6 Francis Smith building, has been in-
corporated with an authorized capital
stock of $40,000, $21,000 of which has
been subscribed and paid in in cash.
Iron River—The Twin City Fuel &
Lumber Co. has been incorporated
with an authorized capital stock of
$10,000, all of which has been sub-
scribed, $4,100 paid in in cash and
$3,000 in property.
Iron Mountain—The Asselin Motor
Co., 710 Carpenter avenue, has been
incorporated to deal in automobiles and
accessories, with an authorized capital
stock of $10,000, $5,000 of which has
been subscribed and paid in in cash.
Crystal Falls—Wever Bros., Inc.,
has been incorporated to deal in gen-
eral merchandise at retail, trade in logs
and lumber, with an authorized capital
stock of $5,000, $3,000 of which has
been subscribed and paid in in cash.
“ Crystal— The store building and
bakery of Albert Stelwagon burned
Dec. 27. Loss, $3,000 on building and
$1,500 on equipment. Insurance, $2,-
500. The barber shop of Clare Stone,
adjoining the bakery, also burned. Loss
on building, $1,000; contents removed.
Detroit—C. E. Clark’s Electric Shop,
has merged its business into a. stock
company under the style of the Clark
Electric Co., 10756 Jefferson avenue,
with an authorized capital stock of
$100,000, of which amount $75,000 has
been subscribed and $68,000 paid in in
property.
Detroit—The Wayco Producing Co.,
2248 West Warren avenue, has been
incorporated to produce and deal in
petroleum and “its products, with an
authorized capital stock of 500,000
shares at $1 per share, of which amount
_ $100,000 has been subscribed and paid
in in property.
Saginaw—A jury in Justice Cement’s
court returned a verdict of not guilty
in the case of Joseph Costardo, local
grocery store owner, who was charged
with violating the city ordinance pro-
hibiting Sunday opening. The jury
MICHIGAN TRADESMAN
was out twenty minutes. Nine other
local grocers face similar charges.
Detroit—The Consumers Delivery
Co., 14707 Dexter boulevard, has been
incorporated to deal in fuel, ice and
building material at wholesale and re-
tail, with an authorized capital stock
of 1,000 shares at $10 per share, of
which amount 450 shares has been sub-
scribed and $4,500 paid in in cash.
Eaton Rapids—This, one of Michi-
gan’s oldest cities, has a population of
3,000. In 1836 what is now known as
the Eaton Rapids Woolen Mills was
established. During its infancy period
woolens were spun on old spinning
wheels by the few workers employed
and garments were woven on hand
looms. Establishment of the woolen
industry here during the early days
of the city really paved the way for
eventual growth and expansion, for to-
day Eaton Rapids is known throughout
the world as the original home of the
woolen industry in the Central West.
John B. Davidson, head of the John
B. Davidson Woolen Mills, and well
known throughout Michigan, is mayor
of Eaton Rapids. He is a man with
a vision and he sees a bright future
for this city. He is certain that even-
tually the woolen mills industry will
expand and will materially increase the
size of the city. For many years prior
to establishment of his own plant,
Mayor Davidson was superintendent of
the Eaton Rapids Woolen Mills, which
are owned by Horner brothers.
Manufacturing Matters.
Allegan—Baker & Co. has changed
its name to the Baker Furniture Fac-
tories, Inc.
Detroit—The W. M. Chace Valve
Co., 1450 21st street, has increased
its capital stock from $100,000 to $125,-
000.
Clawson — The Defiance Metal
Weatherstrip Co. has been incorpor-
ated with an authorized capital stock
of $10,000, $1,000 of which has been
subscribed and paid in in cash.
Kalamazoo—The Folding Paper Box
Corporation, 710 North Burdick street,
has been incorporated with an author-
ized capital stock of $10,000, $5,010 has
been subscribed and paid in in cash.
Grand Ledge—The Michigan Imple-
ment Co..has been incorporated with
an authorized capital stock of $60,000,
of which amount $20,000 has been sub-
scribed, $136.52 paid in in cash and
$19,863.48 in property.
Howard City — The Howard City
Furniture Co. has merged its business
into a stock company under the same
style, with an authorized capital stock
of $50,000, $28,000 of which has been
subscribed and paid in in property.
Muskegon—The Rudyard Clay Prod-
ucts Co., has been incorporated to
manufacture brick and other clay prod-
ucts, with an authorized capital stock
of $75,000, all of which has been sub-
scribed and $50,000 paid in in property.
Detroit—The Detroit Steel Cabinet
Corporation, 2779 West Kirby avenue,
has been incorporated with an author-
ized capital stock of $12,000, of which
amount $6,000 has ‘been subscribed,
$2,250 paid in in cash and $3,750 in
property.
Detroit—The Parsons Tire Co., 6420
Last Jefferson avenue, has been in-
corporated to manufacture puncture
proof tires, with an authorized capital
stock of $50,000, all of which has been
subscribed and paid in, $25,000 in cash
and $25,000 in property.
Detroit — Dickie’s Salad Dressing
Co., 4246 Secend boulevard, has been
incorporated with an authorized cap-
ital stock of 300 shares class A stock
at $1 per share and 100 shares class
B at $100 per share, of which amount
130 shares has been subscribed and
$3,100 paid in in cash.
Sturgis—The Kant Fall Curtain Rod
Co. has merged its business into a
stock company under the style of the
Kant Fall Manufacturing Co., with an
authorized capital stock of $125,000
preferred and 65,000 shares at $1 per
share, of which amount $125,000 and
65,000 shares has been subscribed, $2,-
500 paid in in cash and $65,000 in
property.
Adrian—The Bond Steel Post Co.,
through the action of Walter Clem-
ent and’ G. O. Wright, has made an
assignment for the benefit of credi-
tors, and George L. Bennett has been
appointed assignee for the purpose of
closing up the business. When the
charter of the company expired in 1925,
it was not renewed. It is practically
certain the company will meet al] its
obligations in full. The company has
also filed formal notice of dissolution.
Pontiac—The Oakland Motor Car
Co. will begin the new year with a pro-
duction schedule calling for the manu-
facture of from 9,000 to 10,000 auto-
mobiles in January. This is double the
production of January a year ago and
half, or more than half the peak pro-
duction for the fall months. There is
every indication, say company officials
that the year 1927 will be an excellent
one. February, March and April pro-
duction is expected to be increasingly
larger than that of January.
Fennville—The Fennville Canning
Co. has shut down for the season, after
a run for the past six weeks on Keiffer
pears. The company hada successful
run on white and yellow wax beans,
which kept the plant operating at ca-
pacity during the season between
blackberry and peach packing. The
refrigeration plant has enabled the fac-
tory to prolong its pack of various
commodities. Plans now are being
considered for additional warehouse
space next year. It is the intention to
double the present warehouse capacity
of the plant.
Monroe—At the annual meeting of
stockholders of the Consolidated Paper
Co., to be held January 18, the direc-
tors will recommend that the capital
stock of $7,500,000 be increased to $12,-
500,000, so that a_ stock dividend,
amounting to 50 per cent. may be de-
clared. The year has been a success-
ful one for the company. The regular
7 per cent. dividend has been paid and
will be continued at the same rate on
the new issue. The payment of bon-
uses to faithful employes inaugurated
two years ago amounted to’ $62,498
during 1926. Approximately 1,500 em-
ployes were again presented with life
insurance policies for 1927 totalling
$1,685,750. The insurance continues in
force when employes are off duty, due
December 29, 1926
to sickness or other causes. The com-
pany with a 500 tons daily production
manufactures folding paper boxes, box
and binders board, corrugated and fiber
shipping containers.
—_22>—___
Flour Is Safe and Conservative Pur-
chase.
Written for the Tradesman.
The wheat market has shown very
little activity during the past month.
Price fluctuations have been confined
to narrow limits, and speculation in
anything like a large scale has been
missing.
There is plenty of wheat in the
country, although undoubtedly the
most of it will be needed before anoth-
er crop is produced. The European
wheat crop is nearly 150,000,000 bush-
els short of last year and we have
already exported more wheat on this
crop than was exported to Europe all
last crop year, and their stocks are not
oppressive; in fact, Europe will need
to continue to buy from us in fair
sized quantities.
The Argentine crop is turning out
to be one of the largest they have
ever produced, but this is not a big
factor, as they will harvest about 166,-
000,000 bushels, not as much as the
State of Kansas produces.
Flour buying has been on a small
scale of late; in fact, no real heavy
buying has been indulged in since the
early part of the crop year, so that
both wholesalers and commercial bak-
ers will replenish contracts and stocks
very shortly, probably buying more
conservatively than they did last June,
Juy and August, but nevertheless a
considerable volume of business should
be done.
The movement of wheat has fallen
off, naturally, so that in all probability
it will not be heavy enough to exert
much depression on prices. The mar-
ket, as stated, has held very even of
late, and it is reasonable to expect it
will hold reasonably firm during the
next month or six weeks, during which
time there will be more buying of flour
on new contracts for scattering ship-
ment, necessitating the purchase of
cash wheat by mills; particularly in
view of the fact it did not decline to
any extent during the past couple of
months when the movement of wheat
was comparatively heavy, resulting in
an increased visible supply, and when
it was without active speculative sup-
port on the long side, or by heavy flour
buying.
Wheat appears to be worth the pres-
ent price, and the same thing is true
of flour, consequently, while there is
nothing to indicate a runaway market,
the situation seems to warrant the pre-
diction that both wheat and flour are
a safe and conservative purchase, par-
ticularly for merchandising require-
ments. Buyers will do well to watch
for reports of damage to winter wheat,
as in most sections it is without the
protection of snow and the weather
has been alternately cold and warm—
an unfavorable situation for the wheat
plant. Any material shrinkage on ac-
count of “freezing out” will start an
upward movement in price which could
easily result in materially higher prices
under unfavorable crop conditions.
Lloyd E. Smith.
ae re
Rigg ee rmeonngaga toe
December 29, 1926
MICHIGAN
TRADESMAN
5
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granu-
lated at 7.10c and beet granulated at
6.90c.
Tea—The usual holiday dullness pre-
vails in the tea market. Hand-to-
mouth buying is the rule but prices
hold steady at current levels.
Coffee—There are no_ individual
transactions of any consequence which
may have been due to the fact that
holders of contracts do not seem at
all anxious to sell. On the other hand,
the buying interest is not at all pro-
nounced and trading appears to be
confined for the most part to the eve-
ning up of positions over the year-end.
Canned Fruits—Lower prices have
been hinted for some of the canned
fruits, but it remains to be seen if any-
thing definite along these lines will
materialize.
Canned Vegetables—The two vege-
table items which stand out most con-
spicuously are tomatoes and spinach.
Packers are talking 99c and $1.40, re-
spectively, for 2s and: 3s tomatoes,
while spinach they say is getting
scarce on spot with the only sure
source of replacement the Pacific
Coast.
Dried Fruits—The leading factors in
California items have been receiving
shipments of prunes from the Coast
right along. Raisin sales, it is report-
ed, have held up decidedly well for
this season of ‘the year. Ordinarily
raisins would be inactive at this time,
but with retail grocers and chain stores
featuring raisins sales have ‘been
swelled to fairly sizable proportions.
While practically all items on the
Pacific Coast, including peaches, figs,
apricots and prunes, are without
change the packers have done a steady
business right along and are pretty
well sold up on some lines. Many im-
porters of figs closed out their stocks
before the holidays, and some of them
did not even realize cost. As demand
is always heavy during the first four
months of the year a subsequent im-
provement of prices is looked for.
Canned Fish—A little more buying
has developed in canned salmon and
this item is quite firm. According to
an advice from Seattle some 100,000
cases of canned salmon have been in-
voiced and shipped within the past
two weeks by members of the Pacific
Canned Fish Brokers’ Association. En-
quiries are being received on the Pa-
cific Coast for shipments after the first
of the year.
Beans and Peas—All varieties of
dried beans are very dull, with con-
siderable weakness evident in the mar-
ket. California limas are still very
easy. New crop red kidney beans are
firm and higher prices being asked for
them than for the old crop, which are
weak. Pea beans are still also rather
easy. Dried peas weak and dull.
Cheese—Offerings of cheese during
the past week on first hands have been
light and in consequence the market
has been firm.
Molasses—Not much can be observ-
ed in New Orleans molasses at this
time. More action is due after the
turn of the year. The market is firm
and prices’ are not likely to show any
change for-some time.
Nuts—While most of the holiday
demands had been taken care of just
before the Christmas holidays the
handlers of nuts say that their stocks
were so materially depleted in taking
care of these that they are going to
run into all kinds of difficulties in tak-
ing care of any additional buying
which may develop after the turn of
the year. Stocks are generally at the
lowest point in years past and a good
many houses have entirely cleared
their reserves of Brazils, long Naples
filberts and Sorrento walnuts.
Rice—Although trading in the rice
market was at low ebb owing to the
holidays there appeared to be no abate-
ment of the firm conditions which
have for some time ruled in the rice
market. New Orleans advices were
that the local mills were only receiving
very small quantities of rough rice and
that some of them were not running.
Salt Fish—There is a good active de-
mand for mackerel, which is cleaning
up the supply. Looks like a shortage
next spring. All grades of mackerel
are steady and unchanged.
— ++ >
Review of the Produce Market.
Apples — Wagners and Baldwins
command 75c@$1.25 per bu.; Northern
Spys, $1.50@$2:
$3.75.
Bagas—Canadian, $1.75 per 100 Ibs.
Bananas844@9c per Ib.
Beans—-Michigan jobbers are quot-
ing as follows:
Delicious in boxes,
C. Ee Pea Beans 2222 es $5.25
Light Red Kidney —-----_____-_- 8.55
Dark Red Kidney ~---_-__---_-- 7.75
Beets—$1 per bu.
Butter—Arrivals of fine fresh cream-
ery butter have been small and the
market was firm up to about the mid-
dle of the week, when increased pres-
sure developed and the market drop-
ped about lc per pound. Jobbers hold
fresh packed at 49c, prints at 5lc and
June packed at 44c. They pay 25c for
packing stock.
Carrots—$1.25 per bu.
Cauliflower—$3 per doz.
Celery—Home grown, 30@60c per
doz.; Rough California, $5 per crate.
Cocoanuts—$1 per doz.
Cranberries—$5.50 for Late Howes.
Cucumbers—$3 per doz. for South-
ern hot house.
Eggs—The market on fresh has de-
clined about 2c per doz. Local jobbers
are paying 42c this week for strictly
fresh. Cold storage operators quote
storage eggs as follows:
(April Extras 2050s 2 39c
Barsts (530 ce 37c
Seconds: 33c
‘(Cracks and dirties --.....______- 30c
Egg Plant—$3 per doz.
Garlic—35c per string for Italian.
Grape Fruit—$3.75@4.50 per crate
for Floridas.
Grapes—Calif. Emperors, $6 per
keg.
Green Onions—Chalots, 75¢ per doz.
bunches.
Honey Dew Melons—$3 per crate for
either 6, 8, 9 or 12.
Lemons—Quotations are now as fol-
lows:
300 Sunkist: 2.000 $6.00
360: Red Balk 3 5.50
300: Red Ball (202) 5.00
Lettuce—In good demand on the
following basis:
California Iceberg, 4s per bu. $4.00
Hot house leaf, per lb. _---_-___- 15c
Onions—Home grown, $2.50 per 100
Ib. sack; Spanish, $2.50 per crate.
Oranges—Fancy Sunkist California
Navels are now on the following basis:
(SESE OS ES es $4.25
6 4.75
ee 5.25
SES SS ee Ser cee 5.50
Oe CS Eee 6.75
WO 7.00
pe 7.00
We 7.00
a 7.00
Ce ge 7.00
Sunkist Red Ball, 50c cheaper.
Floridas are sold on the following
basis:
Oe es ae ee $5.25
26 5.50
a eS ee 5.50
ZG a 5.50
DOG ae eh 5.50
ee 5.50
NR eres oe 5.00
Ot see aioe a 5.00
Ga Bo ea ee 4.75
Parsnips—$1.50 per bu.
Pears—$3.50 per crate for California.
Peppers—Green, 75c per doz.
Potatoes—$1.70@1.80 per 100. Ibs.
Market steady.
Poultry—Wilson & Company pay as
follows this week:
Heavy fowls 22-22-52 25¢
Prehe fowls 20 18c
Springers, 4 lbs. and up --------- 26c
Turkeys (fancy) young ---------- 40c
Pirkey (Ola: Poms) (2.2 32c
Ducks (White Pekins) ---------- 24c
Geese ole 18c
Radishes—75c per doz. bunches for
hot house.
Spinach—$1.25 per but. for Texas
grown.
Squash—4c per Ib. for Hubbard.
Sweet Potatoes—$2 per hamper for
Delaware kiln dried.
Tomatoes—Southern stock, $1.50 per
7 Ib. basket.
Veal Calves—Wilson & Company
pay as follows:
Raney; 282) an 14144@15e
God 13c
Mediuny (2250252 77 12c
POO oe se 09c
—_—_> 2.
He Made the Sale.
“What!” exclaimed the lady, “you
charge me a dollar for that loose-leaf
scrap book.”
“Ves, ma’am,” replied the polite sta-
tioner, “that is the very lowest price
we can sell.it for.”
“How is it that I can get one just
like it at Brown’s for 90 cents?”
“T cannot say, madam. Perhaps Mr.
Brown has taken a fancy to you. He
is a widower and you are very beauti-
ful and—yes, ma’am, one dollar. Thank
”
you.
—_222———_
Think It Over.
If we all knew how slight is the dif-
ference in effort required to produce
high-grade and low-grade service there
would be mighty little low-grade ser-
vice.
Indifferent service is usually the re-
sult of an indifferent habit of mind.
A business house can be no better
than the individuals in it. And a busi-
ness organized by progressive indivd-
uals succeeds, while an indifferent in-
dividual and an indifferent business
flounder in the sea of despair.
NE
Word comes from Manila that the
Sultan of Sulu will arrive in the United
States early in the new year. To those
who associate the name only with a
comic opera which flourished twenty
years ago the impending occasion may
loom as an opportunity for our humor-
ous writers who so thoroughly enjoy
using the slap-stick on royalty. The
visit of the Sultan, however, is to be
no light interlude. He is coming on
serious business. As ruler of the Moro
tribes of the Philippines he will urge
upon Congress passage of the Bacon
bill, which would separate the Moro
districts and give them a distinct gov-
ernment. The Sultan has long been
sympathetic with American rule. He
does not believe that his people are
yet able to stand on their own feet
and he has opposed with ail his limit-
ed power the campaign of certain
Filipino factions for immediate and
complete independence. When Carmi
Thompson, the President’s envoy, re-
cently visited the islands the Sultan
appeared before him and urged the
continuance of American protection
for his tribes. He is no Gilbert and
Sullivan ruler, but a student of nation-
al affairs who is willing to journey far
from his throne to fight for what he
believes to be the interests of his sub-
jects. He will be welcomed not by
dancing choruses but with the dignity
befitting a statesman.
——_-> +.
Quack “cures” for cancer have cost
the lives of thousands of persons. They
arouse false hopes, delay treatment by
the knife and radium and keep the pa-
tient away from specialists until the
dsease has progressed too far to be
helped. One of the most interesting
features of the offer made by W. L.
Saunders of New York City of a re-
ward of $50,000 for the discovery of
the cause of the disease and of another
$50,000 for a cure is that the promul-
gators of fake remedies will find it
hard to dodge a test that might add
these large amounts to their takings
from benighted sufferers. They can
hardly go on advertising “cures” when
$50,000 is to be had for the mere proof
of the efficacy of their remedies. The
leading cancer experts of the country
do not expect Mr. Saunders to have
to surrender his $100,000 within its
three-year limit, which will, however,
be extended, although there is always
the hope that somewhere a laboratory
worker will unearth the secret of the
scourge and set medical science on the
road to a cure or a method of making
the race immune. In the meantime the
specialists are a unit in the assertion
that early operative treatment of the
disease, which now kills 150,000 per-
sons in the United States annually, is
usually efficacious, and that it is the
only remedy at hand. The reliance of
the anti-cancer groups at present is
education.
—_—_++.—____
Quit feeling sorry for yourself and
you'll soon see this is a pretty. goo]
world after all,
6
MICHIGAN TRADESMAN
December 29, 1926
LOSS FROM EGG BREAKAGE.
Suspension Method Results in Enorm-
ous Saving.
In 1920 losses incurred by breakage
of eggs in transit were estimated to be
slightly in excess of $5,000,000. In its
report, just issued, covering the first
quarter of 1926, the freight claim di-
vision of the American Railway As-
sociation states that “there have been
received at New York 698 cars of eggs
from South and North Pacific coast
points, containing a total of 362,323
cases of thirty dozen eggs each, all of
which were delivered to consignees
without breakage. These eggs were
packed in standard California cases,
using cup flats and cardboard fillers.”
Improvements in packing and ship-
ping methods during the last few years
have been instrumental in reducing the
country’s egg breakage bill to the ex-
tent where trade estimates place the
total loss for 1926 at a figure around
$600,000, as compared with a total of
almost ten times that amount in 1920.
Probably the most important factor in
this reduction of breakage has been
the introduction of the suspension
method of packing, which is now used
for more than 75 per cent. of all eggs
shipped within the United States and
for export.
The principle of suspension packing
is that articles are supported in such
a manner that the ends are protected
while the more fragile sides are pre-
vented from moving in such a way as
to touch any other substance which
would cause breakage. Articles thus
packed are arranged so that no two
can touch each other, and the space
between articles is clear, so that the
possibility of damage by impact is en-
tirely eliminated.
Columbus, who first demonstrated
the difficulty of breaking an egg by
pressing its ends, may be credited with
being the real inventor “of suspension
packing, which maye be one possible
reason why the system was first tried
out with eggs. Now, however, develop-
ment of the method is being worked
out for innumerable other fragile or
perishable commodities, such as lamp
chimneys, electric light globes, radio
tubes, china and glassware, fruits, etc.
The basic idea behind suspension
packing is that if the ends are pro-
tected the surface will take care of
itself. By holding the article rigid
enough to prevent lateral movement
chances of crumbling are eliminated,
because shocks, transmitted only to
the ends, are absorbed. -Any shocks
received by merchandise in transit can
come only from the outside; by pre-
venting each article from touching its
neighbor there is no danger of disas-
trous impact.
Suspension containers for eggs, com-
monly known as “flats,” resemble in
appearance nothing so much as an or-
dinary muffin tin made of waste pulp,
identical in texture wit hthe material
used in making printers’ matrices.
These flats, their cup-like indentations
fitting over the ends of the eggs, are
soft and resilent, so that they absorb
shocks, yet they are thick enough and
firm enough to hold packed articles
firmly in place so that there is no slip-
ping or sliding within the outer con-
tainer. PTA
There are many advantages to this
method of packing ,aside from the pre-
vention of breakage. The air surround-
ing each article provides ventilation,
which in many cases, particularly
where food stuffs are concerned, is
important to prevent spoilage.
As it eliminates individual wrapping
for each article, suspension packing
permits packers to attain a maximum
speed with a minimum effort, thus re-
ducing the labor cost. This same fac-
tor is also valuable in reducing mate-
rial costs in packing, as it eliminates
excelsior, tissue paper, and other ex-
pensive packing materials.
pension flats, being made of the waste
otherwise discarded and destroyed by
paper mills, are much cheaper of them-
selves than any other known packing
materials.
Designing of different types of sus-
pension packing equipment for dif-
ferent commodities is extremely simple
requiring nothing more than molds of
the proper size and shape. The same
flats that are used for eggs, for ex-
ample, may be adapted without change
for many types of radio tubes. Ordi-
nary waste paper or paper mill residue,
ground to a pulp and molded into suit-
able forms constitutes the entire equip-
ment necessary for the packer who
employs the suspension system. These
molds are in the shape of trays with
annular rings or cups which fit into
or over the ends of the articles to be
packed.
In packing eggs in suspension, each
tray or flat is molded with thirty-six
cup shaped raised rings. A ring at the
top and bottom of each egg supports
the egg so that it cannot shift in the
case. As these raised rings give suffi-.
cient cushioning to absorb all shocks
encountered in commercial transporta-
tion, it has been found possible to elim-
inate the excelsior padding formerly
required for all egg shipments. Being
raised, these trays also act as a trough,
so that if a cracked ‘egg is packed
through oversight, the leaking con-
tents will not smear the other eggs in
the case.
About six million eggs are stored in
New York each year, and each indi-
vidual egg must be candled before
being put away in storage. Under for-
mer methods of. packing for storage,
handling costs were enormous, but
since the introduction of suspension
packing this expense has been reduced
materially.
In the case of eggs, formerly packed
with no more protection between
layers than a thin layer of strawboard,
unmolded, the suspension method of
packing has added a cost of about 3
cents per case of thirty dozen eggs, or
one-tenth of 1 cent for each dozen
eggs. To offset this added cost of ma-
terials, it has reduced the breakage
cost by 90 per cent.
Another article now being packed
successfully in suspension is the glass
lamp chimney. More than 100,000,000
chimneys are manufactured annually.
Under old methods chimneys, packed
seventy-two dozen to the case, were
each enclosed in a corrugated conical
sleeve to pretect the surface. With
suspension packing no wrapping is
The sus- -
used. The trays are so embossed or
molded that the cups fill the top and
bottom of each chimney, supporting it
at the ends in an upright position. The
cups act as cushions to absorb the
shocks and chimneys are held apart
so that they cannot touch each other
or the sides of the case. Lamps thus
packed are easily handled without the
delay incident to covering and uncov-
ering each individual chimney.
Suspens‘on packing offers innumer-
able opportunities for development; the
trays can be molded to fit almost any
product. Work is now under way to
develop a means of suspension pack-
ing for electric light bulbs and radio
tubes, which offer a particularly diffi-
cult problem because of their fragile,
easily broken filaments.
—_-+>-.___
Falling and Calling.
In a florist’s window. small
Once I saw a waterfall
Rippling down a rocky nook
Like a little mountain brook
In a glen;
Quickly then
Was forgotten city street
Noises too from passing feet
Hurrying in their busy way
As approached a Christmas day.
Sprinkled by the waters there
Mosses and the maidenhair
Grew along the winding bank
While above a verdure rank~
Called to me
Audibly
Like a summer dale afar
Where the elfin florists are
And as fair and sparkling pure
Was this stream in minature.
If amidst this teeming life
Quite as fervent with its strife
We could only imitate
Character to separate
Right from wrong
In a throng
Then perchancce some one could see
Though it be unconsciously
Loveliness—and catch its call
Like the florist’s waterfall.
Charles A. Heath.
—_»s- >
Stand By Your Company.
If you think your company’s best,
Tell ’em so.
If you’d have it lead the rest,
Help it grow.
When there's anything to do,
Let the follows count on you—
You’ll feel bully when it’s thru,
Don’t you know.
If you’re used to giving knocks,
Change your style;
Throw bouquets instead of rocks
For a while.
Let the other fellow roast,
Shun him as you would a ghost.
Meet his hammer with a boast
And a smile.
When a stranger from afar
Comes along,
Tell him who and what you are—
Make it strong.
Needn’t flatter, never bluff,
Tell the truth, for that’s enough;
Join the. boosters—they’re the stuff
Sing your song!
—_2»2>___
England seems determined at last
to dam the flood of official memoirs
that have inundated the country with-
in the past few years. The severity of
the fine of $3,000 imposed upon a
former prison governor because he
published a condemned murderer’s
confession in a series of newspaper
articles is regarded as a warning to
other ex-officeholders with literary
aspirations. Basis for legal action /s
provided by the Official Secrets act.
The unfortunate feature of the situa-
tion is that a law has to be invoked -
when a little more good taste among
the putative leaders of the country
would have served the purpose equally
well, if not better. A law of this
kind rigidly enforced may infringe
upon the right of free and full criti-
cism of the administration of public
office, which is a foundation stone of
democracy, whereas restriction by
good taste would have no_ such
dangers. There is no doubt, how-
ever, that the sale of official secrets in
the guise of memoirs has become far
too widespread and should be checked
in some way. Interspersed with a
few spicy morsels of back-stairs gossip,
this information that has come to per-
sons directly because of their official]
positions has served to make many a
book—and incidentally many a pound.
“The Whispering Gallery” fiasco
should put an end to the hacks’ imita-
tions of these memoirs, while the
prospect of a large fine will undoubt-
edly go a long way toward discour-
aging budding ambitions toward au-
thorship in ex-officeholders.
—_22-.___
National City—Emery Junction, a
settlement on the Detroit & Mackinac
Railroad, in Iosco county, is. now
known as National City, because of the
finding of extensive gypsum deposits
in the vicinity and the erection by the
National Gypsum Co. of a plant. Al-
ready 180 men are at work on a build-
ing that is to be 756 feet long and
75 feet wide. When completed this
will be the largest wall board plant
in the world. There are to be three
plaster mills and five calcining kettles.
The company controls 400 acres of
land where the average thickness of
the gypsum deposit is said to be 25
feet. The cluster of houses that was
Emery Junction is already taking on
the proportions of a village. When
the plant is in operation 200 men will
be given steady employment. A farmer
digging fence holes in Sherman town-
ship, Iosco county, is responsible for
the metamorphosis of the little com-
munity. He communicated his discov-
ery to H. N. Butler, President of the
Chamber of Commerce at East Tawas
and Mr. Butler interested Eastern cap-
ital. He has been made Michigan rep-
resentative of the company.
—_+---
Niles—Webster L. Babbitt, retail
lumberman of Niles, and very well
known in the neighboring lumber
trade, died in Mercy Hospital, Chicago,
Dec. 12, at the age of 68. Mr. Babbitt
was born in Clinton, Iowa, on April
45, 1858. He entered the lumber busi-
ness as a young man, working in Chi-
cago wholesale yards in various ca-
pacities. When about 30 years old he
became connected with Gardiner,
Batchelder & Welles, of Clinton, Iowa,
then operating a large lumbering en-
terprise on the Mississippi. He was
sales manager for that concern for
some years after which he went to
Laurel, Miss., as mill manager for
Eastman, Gardiner & Co., later becom-
ing salesman. He was with that firm
for sixteen years. After that Mr. Bab-
bitt was employed as buyer by a num-
ber of representative yards in Chicago.
He began the retail lumber business at
Niles in October, 1914, and became a
successful retail lumber merchant
here, winning a high place in the com-
munity. Mr. Babbitt was as well vers-
ed in lumbering, probably, as any man
in the business, his wide experience
in all lines giving him a thorough un-
derstanding of the materials in which
he dealt.
high character, honored for his integ-
rity and business acumen.
He was a man of notable -
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December 29, 1926
MICHIGAN
TRADESMAN 7
HITS HILLSDALE HARD.
Mill Owner Resents Incompetency of
Road , Officials.
Mosherville, Dec. 28—To fail to
answer your kind letter of the 20th
would be to show a lack of apprecia-
tion. By all means keep clippings,
and enclosed find an extra one from
which I trust that you can quote.
Note the excellent things which
your paper has brought about through
publicity, and that is the only way
that I feel that justice can be obtained
in my own case. é
Road building expenditures have
reached a sum unheard of and the road
scandals smell to heaven. I note that
you know this part of the State well.
I believe that your paper can do much
to help it, as can and must be done by
constructive thinkers and builders.
I can remember the time when the
two leading counties, agriculturally,
were Lenawee and Hillsdale counties,
next to Wayne and Kent. To-day
these two counties rank very low in
progress and population. I know of
several industries which have been
taxed right out of Hillsdale county,
and I believe that you know of the
Same conditions in Lenawee. I am ad-
vised that the Paige Fence Co. left
Adrian on that account.
General Sherman said, “Destroy the
cities and leave the country and the
city will revive as though by magic,
but destroy the country that feeds the
city and the city will die without be-
ing destroyed.” And then he made his
famous march to the sea. I am won-
dering if the little political family
rings in certain counties are not de-
stroying the country, and if with its
. destruction that their little grasping
cities are not perishing with it. We
have in this county, Scipio township,
in which Mosherville is located. It
was one of the prosperous townships
of Hillsdale county. To-day the big
cement plant at Omega is gone and so
is the little town which was near it.
Mosherville Station or Scipio is now
falling into disuse and decay. They
recently closed the railroad station, or
took its agent away and in ten short
months it has dwindled to 50 per cent.
of its population; and now the road
commissioners have caused the prac-
tical ruin of the Lake Mills, which
date back to 1850. With the mills,
store, buckwheat mills, hydro electric
plant and railroad grain elevator closed
do you think that Scipio township is
improving or retrograding All a
part of Hillsdale county. Look at
Allen, Litchfield, Osseo, Pittsford.
Look at the roads of Hillsdale county.
Except the State highways, we have
no road system. Recently M 23 was
opened to traffic and our road commis-
sioner deposited some sort of box in
the concrete at Jonesville and pointed
with pride to the fact that you can
now go from New York City to Kan-
sas City without getting off the cement
pavement. What good will it do
Hillsdale county to send its traffic
East or West over perfect roads and
then to slime more mud on his car, if
he attempts to go from Jonesville off
of M 23 to Litchfield or to Mosher-
ville, Cambria or any other point than
he will get on his car if he motors from
New York City to Kansas City. The
fact of M 23 is this. All of M 23 was
finished except the piece through Hills-
dale and Lenawee counties. They
were finished last.
The commissioner of Hillsdale coun-
ty might well have preened himself
had Hillsdale county had the first sec-
tion of M 23 in concrete, but to haye
the last section shows the progress of
this county.
I am not a county knocker. Perish
the thought. The money I have ex-
pended in Hillsdale county is too large
a sum to show that I am not an
optimist. In fact, I believe I can
prove that in 1926 I have spent more
real dollars- in Hillsdale county im
proving my property than any other
individual in the entire county. But
to have my business swept away by
inefficient county officials and to get
the equine haha for it, is about all
that I want of Hillsdale county, and
if there is not justice in Hillsdale
county, then I for one shall make my
investments where a property owner
has the right to feel that he pays taxes
and makes improvements for but one
purpose and that purpose is that the
value of his holdings will be enhanced;
not that they will be destroyed.
I bel:eve in the Michigan Trades-
man and what it stands for and I be-
lieve it should be supported, but if I
cannot collect from Hillsdale county
this just debt, I shall not open my store
or mill again. I still feel that within
ten years Michigan will take the same
place in this country in the summer
that Florida and California have taken
in the winter and, as said, if I cannot
collect just and reasonable damages, I
shall hold the three lakes and water
power site which I have bought with
good hard earned cash until Michigan
comes into its own and then I shall let
my holdings go, and make my home
in that State in which I ‘earned the
money which I have expended in
Michigan, when I was filled with en-
thusiasm for the natural resources of
Michigan.
Hillsdale county is a beautiful coun-
ty and has many natural resources,
which can be developed, but it needs
a change of administration and needs,
above all things, good roads as arteries
through which the tide of trade may
flow. If you read the Michigan Farm
Bureau News of Nov. 12, 1926, you
will find voiced fully what I mean un-
der the heading Michigan State Farm
Bureau and Michigan State College
trying to check wasteful road expendi-
tures. You cannot miss the article.
It is under a double column spread on
the front page, having the most im-
portant place on the page.
What we need to do is when such
things as the Mosherville disaster
bring the conditions to light that the
press take a whirl at it. Publicity
alone will cause these rascals to give
us good roads and give us justice for
the results of their bad ones.
The writer knows the value of pub-
licity and will certainly call upon his
friends who hold positions similar to
your own to help to ameliorate the sad
conditions of our county road depart-
ments, for without good roads, Michi-
gan will never come into its own. Com-
pared to other states, Michigan has a
very poor road system, which will be
verified by any intelligent reader of the
article to which I have already called
your attention.
I have looked over the personnel of
the entire board of road commission-
ers of Hillsdale county and I do not
believe that any individual members of
that board has as much money invest-
ed in Hillsdale county, which he has
earned by his own efforts, as was de-
stroyed at Mosherville alone when the
bridge went out. It is time that we
entrust ‘fe expenditures of vast sums
of money into hands of men who have
done something, instead of making
the requirement finding men who have
done nothing and who have nothing
to do. E. A. Moross.
+>
A Final Message.
The patter of tiny feet was heard at
the head of the stairs. Mrs. Kinderby
raised her hand warning the members
of her Bridge Club to be silent.
“Hush,” she said softly, “the chil-
dren are going to deliver their good
night message. It always gives me a
feeling of reverence to hear them.
Listen!’ There was a moment of
tense silence, then:
“Mama,” came the message in a
shrill whisper, “Willie found a bed
bug.”
There were more than 2,000 new
Reynolds roofs applied, in Grand
Rapids alone, in 1926.
“Grand Rapids is a good place to live.”
¢
Grand Rapids Trust Company
Receiver for
H. M. Reynolds Shingle Co.
WORDEN GROCER COMPANY
The Frrompt Shippers
A Big Winner
QUAKER COFFEE
HOT FROM THE POT
SATISFIES
Ace ML LRM MC MSC SIL d Lt)
Makes customers repeat
WORDEN GROCER COMPANY
Wholesalers for Fifty-seven Years
OTTAWA at WESTON GRAND RAPIDS
THE MICHIGAN TRUST COMPANY, Receiver
THREE TARDY INDUSTRIES.
The year 1926 will go down in his-
tory as a period of greatest prosperity.
More freight was moved in the first
nine months of this year than in any
corresponding year in history. More
automobiles were made and sold in
that interval. Corporate earnings were
greater than ever before. Bank clear-
ings eclipsed all previous records. De-
partment stores, chain stores and mail
order house all established new high
levels in the matter of sales. Three
great and essential industries did not
share to any large extent in the pros-
perity of the first nine months of this
year. Their day in the sun is approach-
ing. The three industries referred to
are the sugar, mining and oil indus-
tries. Over production of sugar last
year caused prices to sink to levels
where growers could not obtain a
profit. Just recently raw and refined
sugar advanced quite sharply. Profits
are now in sight. The metals have
been slow to participate in the boun-
tiful trade of the world. Consumption
at home has been satisfactory, but
bankrupt Europe has not been taking
the surplus metals of this counry, with
the result that prices are extremely low
at the moment. But better times ap-
pear just over the ehorizon.
The one industry that probably will
have the greatest comeback is the oil
business. Last year an enormous pro-
duction of crude oil in California was
thrown on the market with the result
that prices tumbled. That situation has
been changed. Surplus stores of that
valuable product are relatively low.
Manufacturing of gasoline accounts for
the major portion of all crude oil pro-
duced. Consumption of gasoline is now
running at about a billion gallons a
month, or in excess of production.
When that condition arises, dealers are
forced to draw on surplus stocks.
That creates a shortage. A shortage,
in turn, is responsible for higher prices.
Higher prices, of course, mean greater
profts. Greater profits cause the prices
of securities to avdance. All of that is
in the offing. It is not an artificial
condition created by an individual or a
group of individuals, but is a natural
reversion to the laws of supply and
demand. As a matter of fact geolo-
gists of the United States Government
have gone on record as predicting a
shortage of crude oil in this country
within six years which will necessitate
finding new oil fields. Like in every-
thing else the United States is for-
tunate that its neighbors, Mexico and
South America, offer a wonderful field
for oil exploitation. In fact, the great-
est portion of heavy oil now is coming
from Mexico. That oil at one time
was used almost exclusively as fuel
oil. Modern methods of refining, how -
ever, make it profitable to refine it for
its gasoline content. With such bright
prospects ahead it is not difficult to be
cptimistic in regard to the oil industry.
EERE
AN OUNCE OF PREVENTION.
Chicago's datest murder again calls
attention to the need for parents to
take precautions against such shocking
crimes. It was well known that Harold
Croarkin was abnormal, either mentally
deficient or at least psychopathic. The
fact that he did not exhibit any marked
MICHIGAN TRADESMAN
criminal tendencies does not absolve
his family from the responsibility in
the matter.
A decade ago there was little to be
done with cases of this sort, but now
the large cities of the country have
psychopathic clinics where mental suf-
ferers may be examined and treated;
even the smaller towns are within
reach of comptent psychiatrists. Psy-
chiatry has not advanced to the point
at which it is able to work miracles,
but a careful examination of Croarkin
might have revealed his tendencies
years before they manifested them-
selves in murder, and might have made
it possible to avert this ghastly tragedy.
Prevention is to-day as much the
watchword of mental hygiene as of
physical. Clinics are set up, not to
railroad sufferers from nervous or
mental diseases into hospitals for the
insane, but to keep them out of such
places, and at the same time to save
them from conflicts with society into
which their diseased condition is likely
to lead them. These clinics should not
be feared by parents or other responsi-
ble elders; they are meant to help the
individual as much as society.
The question of Croarkin’s legal re-
sponsibility for the crime he has com-
mitted will offer the usual difficulties,
but no matter what its settlement, it is
impossible to escape the feeling that it
need not have been committed.
Facilities are at the disposal of rela-
tives of the abnormal, in many cases
without cost, that makes it imperative
they be carefully examined and prop-
erly cared for. It is a far better so.u-
tion than breaking the neck of a crazy
man after he has committed murder.
enareigeisernieg eee
STIFLING AN ENQUIRY.
At odd times for several years past
motions were made toward an investi-
gation of the aluminum monopoly. In
the Presidential campaign of 1924 the
Democratic candidate had something
to say about it, but as he was not
elected the matter did not get beyond
talk. After a while, however, the mat-
ter was taken up by the United States
Senate in the form of a resolution to
investigate. It was referred to the
Committee on Education and Labor.
But, in order to bedevil the issue, there
were coupled two other investigations.
One of these was for an extensive en-
quiry into the textile industries and
the other was for a similar probe of
the steel industry. This joinder of dis-
similar things appears to have produced
the desired result. When the Serate
committee faced the problem that had
been given to them, they began to fig-
ure out its scope and probable cost.
No good purpose could be served, it
was shown, unless the enquiries were
thorough, covering each principal type
of mill in the several industries. The
cost of such a work would run into the
tens of thousands of dollars and it
would take much time to gather the
necessary data. So the committee re-
ported to the Senate, which thereupon
postponed indefinitely the considera-
tion of the matter. The subject will
now be allowed to slumber until it is
resurrected in some other form in the
future.
COTTON AND COTTON GOODS.
Some comfort was found last week
by .those who are loking for higher
prices for cotton—or, at least, no furth-
er slump—by the ginning figures issued
on Monday and by the cold and wet
weather reported from the growing
dsitricts later on. The bales ginned
up to Dec. 13 were given as 15,542,249,
or over 700,000 more than last year
at the same date. Under ordinary con-
ditions this would not presage a total
crop of over 18,000,000 bales, which
was estimated. But the season was
rather belated and _ this may change
things. At the worst it would appear
as though over 17,000,000 bales will
be garnered and this is more than
enough for all purposes. The problem
is what can be done with all the cot-
ton, and the most hopeful proposition
is to extend the use of it. The domes-
tic mills appear to be doing something
in this direction. November activity
in them exceed that of the month be-
fore and also that of November, 1925,
The goods market keeps on adjusting
itself to the reduced cost of the raw
material. Prices of gray goods, es-
pecially for future months, continue to
soften, and the reductions have result-
ed in the placing of some business, al-
though no great volume is expected at
this period of the year. A marked
exception is in the case of denims,
which have been ordered in great
quantity for delivery during the next
three months. Ginghams also have
shown surprising activity and bid fair
to regain their great popularity of a
few years ago. Prints are likewise
attracting attention. Heavyweight un-
derwear is moving somewhat slowly
despite the reductions. The real busi-
ness will probably not materialize un-
til the middle of next month. Lower
prices are looked for in hosiery after
the turn of the year.
ee
WOOD SHOULD STAY.
We trust that Washington’s belief
that Carmi Thompson’s report on the
Phillippines means the resignation of
Governor General Wood will be dis-
appointed.
It is not at all impossible that Gen-
eral Wood may take the report and its
transmission to Congress by the Pres-
ident as a reason for resigning. He
is a man of fine natural pride, he has
known the Philippines for years, he
has given a_ splendid administration,
yet he finds his record criticized by a
cheap Ohio politician who has spent
but a few short months in the islands.
Used as he is to the ingratitude of
governments, General Wood may well
feel that the President’s gesture of
general approval of the Thompson re-
Port may force him out, despite the
fact that Mr. Coolidge slipped in a few
kind words about him.
We hope that General Wood will
not take this attitude. If he does, who
will be appointed to succeed him? The
name of W. Cameron Forbes, former
Governor General, comes first to mind.
Forbes was one of our great pro-con-
suls and would unquestionably fill wel]
his former post. Yet there is too defi-
nite a hint of his connection with the
Thompson investigation to make him
an altogether acceptable candidate,
December 29, 1996
Senator Wadsworth, who has
mentioned for the place,
been
would un-
.doubtediy give good service in it.
But to our mind Wood is and will
be for years the best man for the
governorship. The “military” stiffness
which Thompson ascribes to his ad-
ministration is something which he
emphatically proved he did not have
when he did his great clean-up work
Wood is a statesman rather
than soldier. We need him in Manila
as long as he will stay. Neither slight
nor political intrigue should drive him
from his job.
PROTECT THE BIRDS.
Since no political end will be served
by it, the Federal game refuge bill now
before Congress is likely to be over-
iookd in the short session unless sports-
men and publicists get behind it and
insist upon its enactment. There is
no dispute regarding the desirability
of such a law. The game commission-
ers of forty-three states, at their recent
meeting, unanimously endorsed the
bill. It provides for the maintenance of
bird sanctuaries throughout the country
where wild fowl may nest and feed.
When these districts were more sparse-
ly settled there was no reason why the
seitlers should not obtain necessary food
there. The wild fowl increased rap-
idly, and only a small percentage of
the birds were killed.
These conditions, however, have
now changed. Cities have arisen with-
in easy distance of the nesting and
feeding grounds, and numerous gun
clubs have been established. These
sportsmen—many will object to the
use of that word—in comparative com-
fort slaughter migratory fowls reck-
lessly and often for no other purpose
than to see which man can kill the
most in a given period of time. As
a result, there is danger of exterminat-
ing these birds. The necessity for con-
servation is too apparent to admit of
dispute.
in Cuba.
Although war is now. universally
deprecated, it would be unwise to as-
sume that it is no longer a possibility.
For this reason the pending treaty be-
tween the Republic of Panama and the
United States is of great importance
to both countries. In a conflict involv-
ing either country the canal would
naturally be endangered. Yet the duty
and the necessity of the United States
to maintain its full operation are too
plain to admit of discussion. Parlama
rightly recognizes that this can be
done only through complete co-opera-
tion with the United States. The
treaty provides that in any war in
which the United States is a belligerent
Panama will become an active partici-
pant for the purpose of defending the
canal and will give the United States
control of its territory, as well as the
wireless and radio communications,
aircraft aviation centers and aerial navi-
gation. The treaty is a wise precaution
against a deplorable possibility. For-
tunately, it is presented at a time when
there is no suggestion of trouble for
either country. It is to be hoped that
its advantages to both nations are too
aparent to call for extended debate or
any merely political oratory.
eS
|
:
December 29, 1926
WHAT THE DUB THINKS
Cement vs. Rails.
The recent stopping
of the Holland Inter-
urban right on the
verge of winter, with
other electric lines in
the hands of receivers,
should cause even a dub to sit up and
take notice. It is a near tragedy, not
only for the bondholders, and those
who invested their money, but for all
the towns and all the people along the
Ine and the public in general.
What’s the matter? Why did it die
right in the midst of the most pros-
perous era this country has ever seen
(apologies to Mr. Hoover), running
through a prosperous territory, and,
we may say, the most prosperous State
in the union?
It stopped for lack of patronage, of
course. And why a lack of patronage?
Too high fares, too much meddling
and too much good roads.
Most everyone places the entire
blame on the automobile and though it
plays a part in the immediate down-
fall, the real fault lies with the dear
public, extending over a_ period of
years.
Let’s start right. In the first place
you can get nowhere with any kind of
a vehicle, except a flying machine—
much less an auto—withouvt a_ solid
roadway. As a consequence, years ago
the interurbans and other railroads
bought their right of way at an enor-
mous expense, laid the ties and rails
at a cost that many prophets claimed
would never pay, and a lot of it never
did. The building of the Union
Pacific created a great scandal and
many of the dubs of that day had
apoplexy becouse of the land grants
by the Government, consisting of a
stretch a mile wide in the territory
through which the road ran, most of
which was not worth a tinker’s dam,
nor is it to this day after sixty years.
But where would our Golden West
be to-day without these streaks of
rust It is the same in every direc-
tion. You could not develop a garden
of Eden without strong, fast and re-
liable transportation, and any _ ter-
ritory is almost valueless until the
railroad comes. Take these roads
away and no community could exist
in any manner of prosperity. Right
now many of them are appealing to the
authorities, misnamed our “public
servants,’ to force the roads to con-
tinue a losing game. Only last week in
our own State the Utilities Commis-
sion denied the plea of the Pere Mar-
quette Railroad to abandon two
stations.
Now, regardless of all the benefits
of a railroad to the community, they
have always been penal'zed—forced to
pay a tax on every mile of their right
of way to the community through
which they ran—a community, made
possible only by the coming of the
road—at a valuation based more on
greed than justice. Again, later on,
there grew up a class of employes who
together with the conivance of our
public servants, gradually took over
the management of the roads—and
they are still doing it, so that about all
there was left for the board of di-
MICHIGAN TRADESMAN
rectors was to dig up the coin to pay
the bills. This gradually developed
into a battle of wits between the pub-
lic, the employes, the directors and the
stockholders, to maintain service at all
at a profit, resulting in much scandal,
many strikes, and in some cases re-
‘ pudiation of bonds.
On top of all this comes the auto,
the bus and the truck, running over
a free highway, which the dear dubs
are paying for—not the transportation
companies. Is it any wonder inter-
urbans don’t pay with these lines
actually paralleling them in many
places?
Originally these cement highways
were intended for individual travel. It
was never in mind when these roads
were built that they would eventually
be monopolized by the truck and bus
in competition with the ral lines.
What are we going to do about it?
Nothing—it is already done—the goose
is dead. The doing should have been
started away back. In the first place
the tax system was all wrong. The
roads should be taxed on their in-
comes, instead of on a fictitious land
value, based on the needs of the com-
munity. Again, our public servants
should have kept their hands off be-
tween the railroads and their employes,
stepping in only when the employes
threatened to tear up and destroy the
roads and burn the equipment, as they
frequently have done. Only a few
months ago the citizens of Grandville
barricaded the right of way of the in-
terurban where it entered their village
in an attempt to force the road to
pave their main thoroughfare—an-
othr case of dubs-and-didn’t-know-it.
The dub has his weak spots and one
of them is that he fails to realize how
much his own welfare depends upon
the success of all great enterprises in
manufacture and transportstion. He
generally looks upon them as an enemy
and legitimate prey to be exploited.
There was ample opportunity for
the busses to operate in ovtlying lo-
calities isolated from steam and electric
lines, but they chose to grab the meat
from the cocoanut, with the bait of
cheaper fares and more frequent ser-
vice. Not everyone knows that the
people of East Grand Rapids were far
sighted enough to refuse to allow the
busses to traverse their streets with
five cent fares to the lake, thereby
putt'ng another crimp in the already
crimped street railway. And don’t let
us “kid ourselves” that the fare would
remain cheap after the roads are put
out of business. Had the people of
Grandville been more far sighted and
more liberal in their treatment of the
interurban they probably would not
now be making a house to house can-
vass in an endeavor to run the road
themselves. While on the other hand
the busses are mak‘ng a strenuous ef-
fort to maintain a service that will
keep the road out of busines3, with six
busses making a total of twenty round
trips a day. More woe to the private
autos.
With all that may be said in favor of
a bus, they are a poor makeshift as
compared with steam and electric lines
and after the dear dubs, especially
women and children, have ridden sev-
eral winters through snow, ice, mud
and slush, cooped up in a narrow seat
with barely space to stretch their legs,
to say nothing of getting a drink or a
wash-up, nor any other toilet, accom-
modation, without even access to a
hand bag, they may awaker to the fact
that they are real dubs and didn’t
know it.
And just why these vehicles, to-
gether with freight trucks, should be
permitted to monopolize the public
highways for their own profit on the
strength of a mere license, with no
investment, no tax on right of way
and no upkeep, is beyond the scope of
this dub. The Dub.
2.
Mealy Mouthed Silence Over Greatest
Wrong in History.
Grandville, Dec. 28—The story of
the negro race in America has not
been a happy one.
New Years, 1863, was the date set
by Lincoln for the freedom of the
slave. Three months’ warning had
been given the slave owners who were
in rebellion against the authority of
the United States, after which every
slave owned by a white man in arms
against the Union should be _ hence-
forward and forever free.
President Lincoln did not live to see
that proclamation carried into full ef-
fect; in fact, it never was quite that,
since the black man down South to-day
has no rights which a white man js
bound to respect.
There is much hullabaloo made dy
certain persons over the unhallowed
use of money to secure neminations
for public office. This fact is a very
sad commentary on our code of morals,
and yet the men who make the most
complaint against this use of money
are degrading, even nullifying the Con-
stitution by denying to millions of
Amer'‘can citizens the right to the bal-
lot as given them by the Constitution.
Which is worse, to tax property
owners, at the same time denying
them the ballot, or to spend dollars ad-
vertising a candidate for office?
There are ten million American citi-
zens, native born, in this Republic to-
day who have no representation in
the hails of legislation. Their right
to the ballot is overridden without
the slightest compunction.
When war’s alarm sounded through
the land these disfranchised citizens
were drafted along with their white
neighbors and sent across the sea to
fight the country’s battles. Hundreds
if not thousands of black men who
fought under our flag lie beneath for-
eign soil, victims to that war, and yet
when the army of blacks, three hun-
dred thousand strong, returned to this
land of the free and the brave essayed
to perform the act of suffrage they
were turned away with a_ sneering
reference to the “nigger.”
Would it not have been better had
the United States at the close of the
civil war set apart a portion of its un-
inhabited territory for black occupa-
tion, thus forming a state for colored
people by itself, where they could
make their own state laws and govern
themselves as they saw fit? Such a
suggestion was made, but never acted
upon.
Nearly half the present legislative
body at Washington from the South
are not there by the choice of the peo-
ple they represent, but because the
Federal Constitution of the country
has been nullified at the expense of
human liberty.
With such a condition staring us in
the face, is it not the height of pre-
sumption for a Southern member of
either hpuse to sit in judgment on the
qualifications of a member elect from
the North?
What is known as the Black Belt is
indeed black with sin and corruption
of a nature most dangerous to the wel-
fare of the Republic.
9
This holy horror of the use of money
in elections is, no doubt, well meant,
yet a hand held. out to thrust a black
voter from the ballot box to which he
is entitled, and at the same time ges-
ticulating violently for morality in
other directions, is queer, to say the
least.
Ten million American citizens dis-
franchised in this country and not a
voice raised in the halls of Congress in
protest.
What does it mean? Is this quiet
consent to the squelching of the ballot
a good omen for the future of our Na-
tion? Can a Republic long endure
with so large a portion of its electorate
deprived of their rights under the
Constitution?
Washington and Lincoin would
turn in their graves could they witness
this shame on the escutcheon of their
beloved country.
By what right, human or divine, has
a Nation like ours to draft men into
army service, while at the same time
they deny them the right of representa-
tion at the ballot box?
The black man is a good fellow when
war menaces, a good American, fully
equal to his white brother where the
bullets of the enemy fly, but when it
comes to making laws that is another
proposition. Taxation without repre-
sentation caused our revolt from the
throne of Great Britain. The black
man of the United States has the same
complaint to make and has the same
excuse to go to war in defense of his
rights. He will not do it, to be sure,
and yet the provocation is equal with
that of our colonial forefathers.
Lincoln declared that a Government
could not long exist half slave and
half free. That was true and the Gov-
ernment was never safe until the curse
of slavery was wiped out.
For many years the Nation has
seemingly consented to having millions
of its voting population disfranchised.
A sort of dead and alive sloth has
overtaken the National legislators at
Washington. Now that so many
rascally official transactions are being
‘nvestigated would it not be well
enough to appoint a .commission to
look into this matter of the dis-
franchisement of the whole colored
race in America?
One of our Presidents declared for
a square deal for every man and that,
of course, did not draw the color line
as to its meaning. Are we giving that
square deal to-day? Every person of
intelligence under the flag knows that
we are not: Then why this mealy
mouthed silence where the greatest
wrong is being perpetrated under our
very nose?
It is not too early, and let us hope
not too late, to call the Nation’s atten-
tion to its shortcomings in the d'rec-
tion of an honest ballot and a fair
count. There should be an investiga-
tion into this mammoth wrong which
makes peons of one-tenth of our popu-
lation, and threatens the very per-
petuity of the Republic itself.
Old Timer.
si sienenee AE rae
New Kind of Potato Found That
Flourishes in Cold.
Victoria, B. C., Dec. 20—Discovery
of a new kind of potato which is ex-
pected to solve the frost problem in
the colder districts of Canada has
been reported to the British Columbia
Deparment of Agriculture. The new
potatoes, in two varieties, were orig-
inated from seed by a settler in the
Yukon territory, in the far North of
Canada. It flourishes in the cold,
Northern climate, the agricultural de-
partment was informed. The depart-
ment will take steps to experiment
with the new potato, with a view to
its use in districts of British Columbia
where late Spring and early Fall fros‘s
make it impossible to grow ordinary
varieties. Great importance is attached
to the success of the Yukon produc:
here.
10
SHOE MARKET
Taking Advantage of a Necessary
Move.
Recently a shoe store that had for
years been located in a certain build-
ing in a large city was forced to vacate
because the building was to be torn
down and replaced by a more modern
structure.
The store had made arrangements
to have space in the new building, but
while construction was going forward
it was necessary to take up temporary
quarters in a less desirable location
just around the corner on a side street.
As soon as the new building had
progressed to the point where the con-
tractor could fence it in the shoe re-
tailer arranged to have built in to the
fence at intervals of a few feet little
show windows. These windows were
well lighted, and were made as attrac-
tive as possible considering their tem-
porary nature.
In each window were shown three
or four styles, and a card directing
window shoppers to the store’s tem-
porary location. The building under
construction is a half block long, and
every pedestrian passing along the
roofed-over walk passes a half block
of very attractive little shoe displays
that invite him to step around the
corner.
The very novelty of these little win-
dows attracts attention. If you ever
find it necessary to go through the
throes of re-building, or moving tem-
porarily into less desirable quarters
you will find this idea worth using.
—_—_--.-2
Dealer Should Push Colored Shoes.
The shoe retailer knows that he can
get greater pairage from colored shoes
than he can from black shoes, which
puts it up to the retailer to stress his
colored footwear whenever possible,
because the sales of black shoes will
automatically take care of themselves.
Gull and crane shades are sure to be
featured in women’s apparel immediate-
ly after the first of the year and the
shoe merchant will need colored shoes
to fit in with this apparel vogue. For
that reason it seems feasible for him
to have some gray shoes, also he may
well have some of the new blonde,
parchment, and stone shades in foot-
wear because these will nicely accom-
pany the shades in frocks shown at
that time.
The dealer who is afraid of gtay
shoes may turn to parchments and
blondes with considerable security.
Later in spring, tones in foctwear are
certain to become slightly darker, in
which case stroller tan, wisteria, as
well as the continually popular parch-
ments and blondes are nearly certain
to hold sway.
2.2.2.
Keeps the Repair Department Busy.
Do you maintain a repair depart-
ment in your store? If so you prob-
ably have times when business is slow,
and your workmen do not have
enough to keep them busy.
A large Eastern department store
that maintains a shoe repair section in
its shoe department has hit upon an
idea that does away with dull days.
Every two weeks the store has a
bargain day, and on this day the re-
Pair department offers new half soles
MICHIGAN
and rubber heels for $1.° Shoes re-
paired at this special price are not
delivered for a week or ten days. In
this way the department always has
werk at hand to fill in dull days, and
the management feels that it is much
better to be busy on cut-price work
than to be idle.
People are willing enough to wait
for their work when they get it at
a bargain price, and the fortnightly
bargain offer is building up a big re-
pair business, and at the same time
bringing many new customers into the
shoe department.
—_2-.___
Spring Shoe Sales Show Up Well.
Although the recent storms and the
resultant clearing up of retail stocks
of rubber footwear in those parts of
the country which are supplied by lo-
cal wholesalers have not had the mark-
ed effect of improving advance pur-
chases of shoes that they might have
had if the depleted stocks had been
larger, there has lately been a picking
up in sales of Spring footwear that
usually is not noticeable at this time
of the year. As a result, the Spring
business taken to date by the average
wholesaler in this market compares
very favorably with that en the books
at this t'me in 1925. An even more
notable effect of the recent storms has
been the marked improvement in “at
once” sales of heavy leather footwear
for men and boys. Orders from re-
tailers for galoshes and rubbers for
immediate delivery have also been nu-
merous.
—_+2-___
This Idea Made a H& With Everyone.
One Saturday not long ago every
customer in an Illinois shoe store was
handed a coupon along with the pair
of shoes purchased. Invariably they
wanted to know, “What’s this for?”
And the reply was, “That's a coupon
good for an extra pair of rabber heels.
When the ones now on your shoes
wear down just bring them in and
present the coupon and we'll put on a
second pair free.”
It was then explained to the cus-
tomer that this was not a common
practice of the store, but a little spe-
cial feature that was occasionally put
on without advertising.
The idea made such a hit with
everyone that the shoe man is now
considering using it as a trade builder
for Saturday’s and special days, and
is planning to advertise it in his next
sale advertisement to test it out.
—~22.___
Leather Leggings For Women.
Novelty leather leggings for women
are being introduced as a style and
comfort feature because of the con-
tinued vogue of short skirts and silk
hosiery, even during the winter. The
leggings are of light colored kidskin
and fit the leg from instep to just be-
low the knee. Eyelets are provided on
one side of the leggings and hooks on
the other. The lacing through the eye-
let is not removed, so that it is only
necessary to slip the loops over the
hooks when the accessories are donned.
A fancy cuff of alligator slips over the
instep of the shoe under which it is
held in place by snap fastenings. The
leggings are described as flexible and
give the desired warmth without dis-
comfort or unwieldiness.
TRADESMAN
Predict Good Hosiery Business
Predictions are numerous in the ho-
siery end of the knit goods market
that early 1927 will be a prosperous
period for all branches of this trade.
They are based on the known low
stocks of practically all kinds of hose
in wholesalers’ hands, and the result-
ant need of replenishment that exists.
While this replenishment may not be
great in any individual case, it was
pointed out yesterday, the aggregate
business thus received cannot help but
be large. There is a fair amount of
buying going on now for deliveries be-
ginning about the middle of next
month, but in the absence of general
trading to sustain prices, this business
is being done at rather low levels in
many instances. As to the variety of
the goods being taken, a single order
received by one local selling agency
yesterday for nearly twenty different
styles.
—_~+++__.
Linen Prospects Are Bright.
The linen trade is going into the
new year with brighter prospects than
for some time. With the clearing up
of distress lots of merchandise in
Continental manufacturing centers and
a better feeling in the Irish market,
prices have taken a firmer undertone
and have materially increased the sta-
biity of the market. The result is that
buyers are no longer expecting to get
something for nothing, or almost that.
Advance buying of household linens
for January white sales has been
heavy and this, coupled with an ex-
cellent pre-holiday business, has cut
into the available supplies considerably.
Dress linens appear to hold more
promise than they did last year, but
there ‘s a question if they will sell as
freely as they did when they were in
great vogue two or three seasons ago.
—2>+-___
Handkerchief Stocks Are Low.
Not for some time have stocks of
handkerch‘efs been so low in this mar-
ket as at present. This is attributed
not only to the very active pre-holiday
business that was done on them this
year, but also to the demand for the
merchandise for inclusion in the Jan-
uary, white sales. For the holidays
both men’s and women’s handker-
chiefs sold freely, but in the purchases
made for sale purposes there is a pre-
ponderance of women’s goods. De-
spite the fact that it is meant for in-
clusion in “white” sales, much of this
merchandise runs to colors, and bright
ones at that. Color appears not only
in novelty corner and border styles,
but in solid effects as well. Many of
the latter show novel patterns in con-
tras‘ting hues.
—_2>+._
Growing Vogue For Calfskin.
The vogue for calfskin is growing
steadily. This material and that bear-
ing the fur of the unborn calf are al-
ready in favor for handbag, millinery
and coat trimmings. One of its latest
developments is seen in a tailored coat
of calfskin cloth. This is a new fabric
in brown and white or black and white,
which simulates real. calfskin very
closely. The model is very youthful
in appearance and is designed for the
younger set. The garment has a tux-
edo collar of real unborn calf.
December 29, 1926
FOR YOU
JOHN
COMER
A black blucher oxford
with wave tip, top sole,
harness_ stitching and
flanged heel. Uppers of
winter weight calf.
The top sole will pro-
tect you against rain and
slush and it’s the last word
in style.
Ask your dealer for
Style 983..He can get you
a pair from stock Nov.
Ist. The price will be
five dollars at retail.
=e .
HEROLD-BERTSCH
SHOE COMPANY
Manufacturers Since 1892
Grand Rapids, Michigan
We Have Made Many
Business Friends
Thru Our Special Service,
Complete Stock of Shoe
Store and Shoe-Repair Sup-
plies.
BEN KRAUSE
COMPANY
20 S. Ionia Ave.
GRAND RAPIDS, MICHIGAN
Henry Smith Floral Co., Inc.
&% Monroe Ave.
GRAND RAPIDS, MICHIGAN
PHONES: Citizens 65178, Bell Maia 178
SIDNEY ELEVATORS
Will reduce handling expense and
speed up work—will make money for
you. Easily installed. Plans and in-
Structions sent with each elevator.
Write stating requirements, giving
kind of machine and size of plat-
form wanted, as well as height. We
: will quote a money saving price.
Sidney Elevator Mnfg. Co., Sidney, Ohio
Wiveltt
Ask about ou
Barlow Bros., Grand. Rapids, Mich.
ee esteieendimescneninncnmciasot
re N
aed
eee tee anes aa
Neveriggenseaesameminnnaneniede tue
December 29, 1926
MICHIGAN TRADESMAN
11
FOE TO SHAMS AND SHIRKERS
Thomas Carlyle Was Fierce Preacher
of Duty.
This month is the anniversary of the
birth of Thomas Carlyle. He was
born Dec. 4, 1795. Let us consider
his message to the present age. He
was the warm advocate of hero-
worship, and in this—although as a
prominent man Said the other day, the
present is not a hero-worship age—
few w'll be found to gainsay him so
long as the hero is worthy of worship.
It is when Carlyle proceeds to deify
force that we cannot follow him. Much
as he did to present the real Crom-
well to a country which to a large ex-
tent misunderstood that herBic soul,
he failed in his attempt to defend the
massacre at Drogheda. In like man-
ner he could not, for all his ten vol-
umes, make a hero of Frederick the
Great. Conclusively he showed the
genius of that notable man, but he
failed to prove him to be anything
other than an unscrupulous statesman,
a pitiless commander, a_ consistent
treaty-breaker, and one who never
shrank from taking a base advantage
of countries weaker than his own.
Like all Germans of high degree, he
had no regard for his word, so he
could not be trusted by either friend
or foe. Doubtless hero-worship is
good; but if it leads to the deification
of brute force, even when guided by
keen intellect, it leads into a veritable
quagmire of horror and confusion.
It is not, however, upon this part of
Carlyle’s message which we would di-
late; for he had a nobler gospel to
preach to his own day and to ours. In
the first place, he had an absolute
hatred of shams of every kind. These
he denounced with unsparing rigour.
These are just as apt to delude our Na-
tion to-day as ever they were. Car-
lyle sought to lead the thoughts of his
countrymen to all that is real, all that
in life is worth living for. He could
see the delusions which were dazzling
the eyes of our toiling millions in his
own day. With the toilers his sym-
pathy is very strong, and this it is
which moves him to lash their incon-
istencies, and to scourge their blind
trust in incompetent and fanatical
leaders. It is his earnest desire to
urge and impel them to think for
themselves, to educate themselves, to
make the best of themselves. Hence
he never spared their faults, nor ever
blinked their solid excellences and
their real worth. Similarly he dis-
plays a sovereign contempt for the
follfes of fashion and of certain con-
ventionalities which eat the heart ont
of life. He wants men and women to
be real men and wcmen, neither “walk-
ing clothes screens” nor blind follow-
ers of the bell-wether, in politics or in
fashion. That is why he pokes re-
morseless fun at the dand‘es who pre-
ceded the French Revolution of 1789,
whose wickedness and whose follies
largely led to that terrible cataclysm.
That is why he praises the women who
led the attack on that monument of
Bourbon tyranny, the Bastile.
Carlyle is also an enthusiastic advo-
cate of faithfulness in daily work and
of the true grandeur of labor. This
note of his healthy gospel needs to be
preached to the million to-day. He
hated idleness as he hated unreality of
every species. He pleads for the con-
secration of the worker’s whole energy
upon his work while he is at it. He
strives to help him to see how noble is
the worker’s place in the sight of all
who are capable of judging aright. He
has no compassion for shirkers in high
places or low. One of the sources of
his sustained admiration for Frederick
the Great was that monarch’s tireless
devotion to hard work. Carlyle had
little patience with the thought of that
large class who in his time looked
upon work as a_ hateful necessity.
Hence in his own rugged, semi-barbar-
ous, masterful style he denounced both
it and them with unmeasured energy.
He had been used to work hard him-
self for the greater part of his long
life and he had little patience with
those who shrank from its blessed ex-
ercise.
Moreover, he was the strong, even
fierce, preacher of duty, not a lop-
sided duty touching one class alone,
but laid upon all classes. Few men
. have seen more clearly than he, or
pleaded more passionately for the
rights of the masses of mankind,
“mostly fools” though he called them.
As clearly did he also see that there
was something even more essential
than the struggle for rights. While
this was good and needful, to be
pressed forward to its true end, yet
after all, duty is of more importance
than rights, as they are called. It is
one of the most real things in life. It
is owed both to God and to man; but
in the clamor for rights, often perfect-
ly just, men are apt to forget their
duty to God and to their fellow-men.
It is quite certain that those who
neglect their duty will never be able
to use the advantages which their
rights have won for them. Duty deals
with the individual character and
makes it strong by practice, weak and
worthless by neglect.
Is Carlyle’s twin message of the
dignity of labor and the need of duty
entirely appreciated to-day? Is it not
very certain that duty both to God
and our neighbor is often put in the
second place, when it ought to be put
in the first? Clearly we cannot do our
duty to God if we fail to do our
duty to our neighbor, whether he be
employer or employed. Hence on this
131st anniversary of his birth we shall
do well to pay earnest heed to that
part of Thomas Carlyle’s teaching
which outlasts the changes of time and
the conventions and fashions of the age.
——_>-+____
Meat Canning in the Home.
Most of the canning practiced in
homes has been to the putting up of
fruits and possibly some vegetables.
The canning of meats has been con-
sidered by all but a relatively few per-
sons to be too complicated to be done
satisfactorily in the home. It has been
found to be a relatively simple matter
to can practically any food product in
the home with ord‘nary kitchen
equipment, and with the expenditure
of comparatively little labor. It is
important, however, that the directions
for canning are followed carefully.
One of the most popular methods
of canning is known as the one-period
cold-pack method. Detailed descrip-
_Hion of this method can be found in
farmers’ bulletins issued by the U. S.
Department of Agriculture. Copies of
these bulletins may be obtained from
the Division of Publication, U. S. De-
partment of Agriculture, Washington,
D. C. With the aid of these bulletins
and without previous experience, with
no other equipment than to be found
in almost any home, anyone should be
able to can food satisfactorily by the
methods described in these bulletins.
By preserving, “leftovers,” such as
soups, meats, gravies of any kind of
meat that the family may not care for,
will be appetizing to the family a week
or month later. Soup stock is a very
handy product and one for which
many uses will be found. Beef shins
make very excellent stock, as the bone
contains considerable marrow. The
bones should be cracked with a cleaver.
Twenty-five pounds of beef shanks in
five gallons of water should make
about five gallons of stock. This stock
may be canned and stored for future
use, and if it has been properly ster-
ilized and canned will keep for years.
The stock may be used as the basis
for most any kind of soup and gravies.
Various kinds of soups may be can-
ned and will be found to save con-
siderable labor later on when all that
will be necessary, when soup is plan-
ned for a meal, is to select the kind
desired and heat it, thereby saving all
the trouble of preparing this product
every time it is served. But the prin-
cipal saving by canning will be in
utilizing the whatever
they may be—mutton, beef or Irish
stews, New England boiled dinners,
‘Yeft-overs”
fricassees, gravies, etc.
PERSONAL TRUSTS
RECEIVERSHIPS
SAFE DEPOSIT VAULTS
EXECUTORSHIPS
REGISTRAR OF STOCKS
or could co-operate with you.
OUR SERVICE
OUR EXPERIENCE
of nearly forty years and a carefully chosen and
well-organized personnel enable us to give excep-
tional service in the following lines:
INSURANCE TRUSTS
REAL ESTATE
MANAGEMENT OF BUILDINGS
AGENCIES
TRUSTEE iN INDENTURES
REGISTRAR OF BONDS
You can rely, at all times, upon our ability and desire to serve you satis-
factorily in all the lines mentioned or implied in the functions given above.
We trust that you always will feel free to consult with us in perfect
confidence, regarding any matter in which we could be of service to you
THE
Michigan [RUST
COM PAR Y
GRAND RAPIDS
The first Trust Company in Michigan
INVESTMENTS
MORTGAGE LOANS
GUARDIANSHIPS
TRUSTEE UNDER MORTGAGES
BONDS ESCROWS
ADMINISTRATORSHIPS
TRANSFER OF STOCKS
MICHIGAN
TRADESMAN
December 29, 1926
____ FINANCIAL
Merger in Grand Rapids
During the Year.
The city’s largest business transac-
Largest
tion of the year was feserved for the
year’s closing hours, the consolida-
tion of the Grand Rapids Show Case
Co. and of the Welch-Wilmarth Cor-
poration, announced the day before
Christmas. The Welch-Wilmarth Cor-
poration is a merger of the Welch
Manufacturing Co. and the Wilmarth
Show Case Co., effected about two
The consolidation brings
under a single control three of this
years ago.
city’s largest factories and also fac-
tories at Sparta, New, York City,
Baltimore and Portland, Oregon, em-
ploying between 2,000 and 3,000 hands.
What the financial structure of the
combine will be has not been announc-
ed, but the Grand Rapids Show Case
Co. has $1,797,333 preferred stock out-
standing and the Welch-Wilmarih
$1,373,320 and their respective no par
common stocks are listed in the balance
sheets at $1,693,245 and $92,500 Class
\ and $596,000 Class B. The combine
will be under the name of the Grand
Rapids Store Equipment Co. and will
easily be the largest concern of the
kind in the world.
as follows:
Its officers will be
President, Samuel D.
Young; Executive Vice-President, Tom
Thoits; Vice-Presidents, W. K. Will-
jams, Henry Williams, Kenneth
Welch, C. L. Weldon, Edmund Mor-
ris, C. C. Curtis; Treasurer, Harold C.
Wilmarth; Secretary, Claude S. Allen,
and directors the officers and Lyman
W. Welch, O. B. Wilmarth, Warret
H. Snow, Wm. M. Bertles, Clay F.
Holl'ster and Wm. H. Anderson. The
merger was negotiated by Howe,
Snow & Bertles. 3ringing the two
big companies under a single manage-
ment, it is expected, will make pos-
sible many economies. especially in
designing, engineering and selling.
Two of the three companies in the
combine have their romances as in-
dustrial institutions. The Welch
Manufacturing Co. was organized
about thirty years ago to manufacture
several
makes of fold'ng beds in those days
folding beds. There were
and some of them had a mean Way of
folding up with the sleeper enclosed
and to his serious injury or death. The
newspaper jokesmiths fancied the con-
trivance a good thing to langh at and
between them and. the tragedies, the
folding hed finish. The
Welch company thereupon turned to
found its
store and office equipment and show
cases and was notably successful in
those lines,
The Grand Rapids Show Case Co.
also had its start about thirty years ago
in a little factory on the West side.
As the story goes, Henry Williams
and a partner were making a hard go
at the business when Henry wired his
brother, W. Kerney Williams, and
Samuel D. Young, who were together
in cotton in Baltimore, that help was
needed.
The two came on to take a
look at the Proposition and found it
doubtful, but the concern had a stock
of lumber on hand and they decided
that it would be as well to keep run-
ning until the lumber was used up.
When the lumber ran out it was found
there was still a supply of glass on
hand and operations were continued to
use this up. Then something else was
in surplus and efforts to get the sup-
plies all used up at the same time
In the meantime the
concern outgrew the West side plant
and expanded into the old McCord &
Bradfield factory in the North end,
then purchased’ the Michigan Barrel
Co. plant and began building an en-
tirely new and medern plant. The
seemed in vain.
concern was very busy with air craft
construction during the war and was
a leader in the war financing drives.
The Wilmarth Show Case Co. was
Started as a show case company by
Oscar B. Wilmarth. It started small
and it grew to large proportions
through the ability and enterprise of
Mr. Wilmarth.
Samuel M. Lemon was interested in
the Grand Rapids Show Case Co. not
aS an ‘nvestor, but as an endorser at
the time when the others were most in
need of credit. It ‘is said his estate
pulled out about $300,000 from the
concern upon its settlement.
1926 Bus-ness Profits Set Wide Margin
Over Dividends.
From the 1927 forecasts already at
hand it appears that business leaders
in the main expect good times again
next year but not many of them have
expressed their opinion on the prob-
able course of corporate profits. It
is not enough to know that the volume
of industrial output will hold up. What
the shrewd business man wants to
know is whether he will make money
enough to pay dividends to his stock-
holders and leave something as fat.
The volume of goods produced and
distributed this year was larger than
ever before in history and, notwith-
standing the downward trend in com-
modity pr’ces, corporate profits were
the largest on record for any peace-
time year.
At the offices of the Standard
Statistics Company, Inc., they reckon
that 184 industrial and utility concerns
will report an aggregate net income
for 1926 of $1,204.000,000 which com-
pares with a similar total for 1925 of
$969,000,000. Net corporate profits in
1926 rose in other words 24 per cent.
higher than those for the same group
in the year before. “In the interests
of conservatism,” says the statistician
for this organization, “we may assume
that these 184 corporations, being
among the largest and most efficiently
organized of American business con-
cerns, were able to earn relatively more
than the average business concern dur-
ing 1925. Yet it still seems safe to
assert that the average business or-
ganization probably earned 10-15 per
cent. more in 1926 than in 1925, and
likewise that for the majority of con-
cerns of all types and sizes the year
just closing was one of the most pros-
perous ever experienced.”
With net corporate income higher
than ever before, dividend require-
ments are, of course, being covered by
margins that are more than ordinarily
comfortable. It means that even if
profits are somewhat reduced in 1927
through a mild recession in business
activity the majority of companies
would still have enough to meet the
Payments scheduled for stockholders.
Kent State Bank
“The Home for Savings”
With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.
Banking by Mail Made Easy.
OUR OBLIGATION
We realize at all times, that ‘
it is the duty of this insti-
tution to do everything to
conserve, protect and pro-
mote the interest of its pa-
trons.
We solicit and accept
patronage, fully cognizant
of the trust which is repos-
ed in our own judgment and
integrity.
On this basis, may we serv
you? |
Is
“The Bank Where You
Feel At Home”
Main Office
Cor. MONROE and IONIA
Branches
Grandville Ave. and B St.
West Leonard and Alpine
Leonard and Turner
Grandville and Cordelia St. *
Mornoe Ave. near Michigan
Madison Square and Hall Grand Rapids
E. Fulton and Diamond :
Savings Bank
Wealthy and Lake Drive
OFFICERS
Bridge, Lexington and
Stocking
Bridge and Mt. Vernon
Division and Franklin
Eastern and Franklin #nLiA.a ALDEN SMITH. Chaicnsn of the Boers
oa CHARLES W. GARFIELD, Chairman Ex. Com.
Division and Burton GILBERT L. DAANE. Prot
ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT. Aw't Cashier
EARLE D. ALBERTSON. Vice Pres. and Cashier HARRY J. PROCTER, Aus't Cather
EARL C. JOHNSON, Vice President H. FRED OLTMAN, Ass't Cashier
aves feel
at — TONY NOORDEWIER, Aw't Cashier
OLDEST SAVINGS BANK IN WESTERN MICHIGAN
Investment Securities
E. H. Rollins & Sons
Founded 1876
Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids
New York
San Francisco
Boston
Chicago
Denver
Los Angeles
mw A Ati inst et
de —
Tope aie
‘+ Ih et aise io pic
wif eeecomeonem
mon}
December 29, 1926
MICHIGAN
TRADESMAN
For the 184 leading corporations in-
cluded in this analysis the net aggre-
gate income could shrink 45 per cent.
and still leave a sum equal to the total
current annual requirements for the
regular preferred and common divi-
dends. Of course the dividends of in-
dividual companies are not paid from
aggregate earnings of the 184 but of
the companies in this list that now pay
dividends net income in every individ-
ual case could decline 25 per cent. and
leave enough to equal dividend de-
mands.
The year 1926 has taught us that
rising commodity prices are not a nec-
essary prerequisite of enlarged profits
and it is possible that in 1927 ways
will be sought to maintain profits even
if the total volume of business declines
moderately. New methods for the re-
duction of costs have been found to
offset the handicap of falling prices
and if costs can be still further lower-
ed that will partially offset slight loss-
es in the volume of corporate profits.
Business leaders appear to be con-
fident that 1927 will bring good profits
even though the level through a slight
downturn in business activity may not
equal the record aggregate established
for the year just closing.
Paul Willard Garrett.
—_—_->- + 2 ____
Falling Price Level Is No Longer a
Paradox.
Falling commodity prices from the
time that cycles in business were
recognized and before have been as-
sociated with periods of business dis-
turbance. Good times on many oc-
casions have been ushered in by waves
of rising prices but never before in the
history of this country has the tide of
prosperity steadily pushed higher
against the handicap of falling prices.
It had become almost a rule that no
sustained upturn in industrial activity
is possible without a simultaneous up-
turn in, prices but now the world
knows that prosperity and declining
prices are not necessarily paradoxical.
The greatest period of prosperity on
record has blossomed to the benefit of
rich and poor despite a persistent even
if moderate recession simultaneously in
the general level of commodity values.
Here is perhaps the strangest and
most novel features of the present
business cycle and its import is em-
phasized anew by the announcement o/
the Bureau of Labor statistics that the
general price level, as registered in the
weighted index of 404 representative
commodities, fell 1 per cent. for No-
vember. In a little over 2 year, since
August, 1925, this authoritative index
has fallen from 160 to 148 which is to
say that prices in that interim have
fallen 7.5 per cent. until they now
stand within 48 per cent. of their pre-
war average. That the general price
level has been falling the world over
for the last two years does not alter
the outstanding fact that this country
has prospered to en unprecedented de-
gree against what always had been
viewed as an insurmountable handicap.
At once it must be said of course
that such a thing would not have been
possible except for the moderation of
the decline which, even though the
trend has been downward, has given
greater stability in the price movement
than at any time since the war. What
business most needs is a stabilization
of values and the achievement of that
ideal in large part lies back of the
present prosperity and not the trend
which although towards recession has,
fortunately, been comfortably slow.
Many factors explain the advent of
good times in the face of falling prices
but the most important are the large
volume of business, reduction of costs
through the introduction of better
management, an increase in the per
capita output of labor and the effi-
cient service of our carriers.
The downward movement has
brought one great misfortune and one
great fortune. On the side of dis-
advantage is the outstanding fact that
farm products have contributed more
than their share in the recession and
thereby reduced the purchasing power
of the agricultural reg‘ons just as ‘t
appeared that an old maladjustment
had been corrected. On the side of
advantage is the equally plain fact that
the downward movement in commod-
ities more than anything else has pre-
vented speculation and the return of
inflation. The result is that the coun-
try has progressed far in its prosperity
per‘od without running into an in-
ventory problem such as usually is met
in similar epochs.
Paul Willard Garrett.
[| Copyrighted, 1926.]
—_—_o-+ 2»
Big January Maturities Swell Demand
for Bonds.
In the financial markets during re-
cent weeks interest has been drawn
anew to bonds through the rise in
prices of these descriptions to the best
average levels since the war and
through the increased activity in trad-
ing. Back of the movement lie many
forces of deeper import but not the
least important of the immediate in-
fluences inducing improvement is the
approach of January. It is traditional
in Wall Street that the turn of the
year brings a better bond market since
at that season investors search for ob-
ligations in which to reinvest funds
made available through thc maturity
of outstanding issues. As old invest-
ments are taken from the portfolio to
be exchanged for the principal amounts
new issues must be found to take their
place. :
But it so happens that the maturi-
ties scheduled for January, 1927 are
substantially larger than were those
for the same month a year ago and in
anticipation of this period investors al-
ready have begun to reckon on their
future requirements. In addition to
the funds made available for reinvest-
ment through maturities a large sum
is, of course, brought into the invest-
ment markets through the payment of
interest. The tendency is not so
marked as once it was but in former
times it was a common practice to
make the maturity and interest pay-
ment dates fall on January 1 and July
1 in the main and that concentrated
the flow of reinvestment funds some-
what in those periods.
Nowadays companies very often see
an advantage in selecting other dates
for the payment of interest and ma-
turities may be found in abundance for
every mortth in the year. Relaxation
of public interest in the stock market
1 am not very friendly to col-
lection concerns, but this one
happens to be on the square
one in a thousand.
Mr.Stowe Says
Only one small service charge.
ing fees or any other extras.
References: Any Bank or Chnambker of Commerce of Battle Creek, Mich., or
this paper.
Merchants’ Creditors Association of U. S.
Suite 304 Ward Building, Battle Creek, Michigan
For your protection we are bonded by the Fidelity & Casualty Company of
New York City.
No extra commissions, Attorney fees, List-
GRAND RAPIDS PAPER BOX Co.
Manufacturers of
SET UP and FOLDING PAPER BOXES
G R A N D x A fF Ff BS M 1 € H I. G4 A
THE OLD NATIONAL BANK
May the business men of Western Michigan
enjoy a truly happy and prosperous
New Year!
cA Bank jor Gverybody_
MONROE AT PEARL NO BRANCHES
Grand Rapids National Bank
The convenient bank for out of town people. Located on Campau
Square at the very center of the city. Handy to the street cars—the
interurbans—the hotels—the shopping district.
On account of our location—our large transit facilities—our safe
deposit vaults and our complete service covering the entire field of
banking, our institution must be the ultimate choice of out of town
bankers and individuals.
Combined Capital, Surplus and Undivided Profits over
$1,500,000
GRAND RAPIDS NATIONAL BANK
GRAND RAPIDS, MICH.
ener ere eC ECON TE Te tT eC PNR eter a
$30,000. Sebring, Fla., 6% Improvement bonds due
$ 9,000. Sept. 15, 1927
10,000. Sept. 15, 1928
11,000. Sept. 15, 1929
denomination $1,000., principal and semi-annual
interest pavable New York Citv.
FINANCIAL STATEMENT
PURAe Ge ce LVECR UNOS 0 0 Sie $19,000,000.
SCE NCA 2,396,000.
Less Water & Light Debt ee eee ein ea Ge Ree
ess Sei liquidatine Debt 2 1,244,000.
: we 1,769,000.
em@lare NCC CNG ee 627,000.
Opinion Caldwell & Raymond, New York
Price Par and interest netting 6%.
These bonds are a general obligation of the City of Sebring, Florida, one of
the best interior cities in the state, and we believe will provide an attractive
short time investment.
VANDERSALL & COMPANY
410 Home Bank Bidg., Toledo, Ohio
29 So. LaSalle St., 1006 Penobscot Bldg.,
Chicago, Illinois Detroit, Michigan
14
in late months has provided additional
funds to the bond market also but still
another force has been making -for an
improvement in bond values that has
That is
the downward creeping movement in
Continued reces-
sion in commodities and ir the cost
not received much comment.
commodity prices.
of living automatically makes more
valuable all obligations that bear fixed
When commodities fall
in value it means that a dollar there-
interest rates.
upon commands a wider purchasing
power and since bond coupons call for
a fixed number of dollars they become
more and more valuable to the investor
as living costs fall.
Paul Willard Garrett.
[ Copyrighted, 1926.]
—_2-.___
What a Century Has Taught Us.
When we think of the past hundred
years we have a better understanding
of some things, if we. can realize the
conditions that existed 100 years ago.
Josiah Quincy, of Boston, in writing
of a reception given to Daniel Web-
ster on the 17th of June in 1825, at
which Lafayette was present, tells of
meeting the famous Fanny Wright, de-
scribed as a young woman, beautiful
of countenance, thirty years of age, but
having her hair cut short to her head.
We are wondering now whether the
custom mentioneda t tha t time, 100
years ago, was the forerunner of the
customs that we see to-day, or wheth-
er the customs of to-day are merely
the copies of this custom of 100 years
ago.
So there are many things that are
not wholly dissimilar to the times
through which we are passing. We
are told that James Monroe was the
last President to wear the knee breech-
es and the silk stockings and_ the
sword. We are told one of his fam-
ily was refused admission to one of
the functions at the White House on
account of having on the new fangled
regulation
dress, and we are reminded of a re-
cent President who had occasion to
trousers instead of the
comment upon the bagginess of some
of the trousers of some of the young
men who appeared before him, advis-
might
So there is a
ing certain appendages that
help their appearance.
similarity with the ancient as with the
modern.
There were no telephones nor tele-
graphs nor hardly any of the modern
We are told had there
Andrew Jackson
conveniences,
been a_ telegraph
might never have been President of
these United States, for he was made
President as the hero of the battle of
New Orleans‘over the British on Jan.
8, 1815, but the Treaty of Ghent had
been signed fifteen days before that.
So we wonder how people lived in
those days, as we compare those times
with ours. I could tell of the building
of the railroads, for one example, how
even the first engine that was built and
run by Peter Cooper was beaten on its
return trip from Washington to Balti-
more by a horse drawing another car
on a parallel rail,
Let us come down to some of the
lessons that we learn when we think
of present day insurance as compared
with that of our forefathers. Insur-
ance after all is merely the survival of
MICHIGAN
the fittest along certain well defined
lines consistent with the policy of
each company.
We are told that of the 202 com-
panies involved in the Chicago Fire in
1871, 68 of them were obliged to re-
tire, 81 others either suspended or
withdrew except in insurance in their
own state, that only 53, one-quarter
of the entire number, paid their losses
in full. The other three-quarters
were embarrassed by not having seg-
regated their sufficiently to
guard against this terrible catastrophe.
We must also go further and see that
one company or any company shall not
write more on a given risk than will
be consistent with its ability to pay;
this can be avoided by reinsurance or
by conflagration reinsurance, which is
so much in demand in these days by
many of our companies, and can be
bought at reasonable price from some
of our larger mutual companies, as
well as from many of our stock friends.
Apparently it is impossible to pre-
dict specific conflagrations, and it is
equally impossible to tell where the
next conflagration will start. So we
must be prepared at all times to guard
against these great events that threat-
en the welfare and very life of all of
our companies.
As I read the history of companies
that have passed the century limit, in-
cluding a number of stock friends, as
well as mutuals, in every case ‘ft is
found that their existence, to begin
with, their preservation as they con-
tinued and their final success has
largely been due to three or four ele-
ments. _
In the first place they had men of
integrity, energy, enterprise and tire-
less devotion: men of affairs, of large
means, oftentimes, and they were will-
ing to Sacrifice, if need be, in order
that their projects might be success-
fully launched and carried through.
They were willing to travel—and tray-
eling in those days was a hardship we
know nothing about; they had no rail-
roads, no telegraphs, no automobiles;
they of necessity depended upon the
old stagecoach and _ that lumbering
vehicle could travel about five miles
per hour. Going from New York to
Philadelphia required practically 24
hours, and frori New York to Boston,
48 hours. Thus we gain some idea of
energy required in those days to es-
tablish insurance companies, Further-
more, they were men of great enter-
prise. We are reminded afresh that
after many a conflagration not only
surplus was wiped out, but reserves
were wiped out in some cases capital
was wiped out, and those in charge
were obliged then to dig down for new
money and stand by the policy holders
who had suffered the loss and pay
dollar for dollar. If that is not enter-
prise, then I know not really what it is.
They were men of tireless devotion.
They were men who were working
early and late and who were Striving,
with might and main for the interests
that were at stake. Jas. Y. Noyes.
———_o-22s____
Farewell to the Christmas Tree.
All week you have stood in the corner
A marvel of color and light—
A riot of scarlet and silver—
A wistful and wonderful sight.
We thought you entrancingly lovely—
You caused us to Jaugh and to sing;
But now you are banished forever,
risks,
TRADESMAN
You gay little, brave little thing!
You reigned like a storybook princess,
The pride of the place for an hour—
The guest from some far-away palace—
Unequaled in splendor and power,
And now you must leave forever—
Perhaps at the stroke of a bell
Too fine for the ear of a mortal
To hear! Little Princess, farewell!
December 29, 1926
I’d make you a song were I able~
A song like a ripple of gold,
To hang in your bared little branches
And give them the splendor of old,
And yet, ‘‘’Twas enough for a lifetime,”’
I think you would say could you speak
“To live as a Christmas-tree princess.
The joy of all hearts for a week!”
Helen Cowles Lecron.
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tender BBL TEASE
December 29, 1926
Thoughts on the Threshold of a New
Year.
Grandville, Dec. 28—Watching the
old year out and the new year in was
the old fashioned way of celebrating
the change from the old to the new in
time.
The small churches in the backwoods
were nothing if not particular in regu-
lation observances. Some of the old
fathers in Israel thought the very life
of religion consisted in the outward
observance of Christmas and New
Years.
People tramped a long way to at-
tend the district meetings and keep up
their pledges to the church. The New
Year was fully as much observed as
was the ‘Christmas holiday. Such
things have not the significance to-day.
The rude lumberjack seldom failed to
take his best girl to the public hall,
and with her dance the old year out
and the new year in. It was the cus-
tom and one pretty religiously ob-
served.
Holidays were seldom neglected in
the settlements. Those who had not
team conveyances went on foot or
horseback. Almost the first dance the
writer attended he went on horseback
with a youthful chum, said chum one
of the wildest young fellows of the
time, and who yet in after years be-
came city marshal of a Pacific coast
town and was one of the leading citi-
zens.
At this dance, the dedication of a
new schoolhouse, a little excitement
was created by a bout at fisticuffs be-
tween a big lumberjack and a young
soldier who was at home on a short
furlough. The soldier in blue won
out and his adversary quit the dance
and was seen no more thereafter.
It was no uncommon thing, these
little disagreements which were ever
settled with bare fists, seldom a resort
to deadly weapons. Because of this
very few were the capital crimes of
that period.
New Year’s resolutions have ever
been on tap at the close of the old and
the opening of the new year. Such
resolutions are seldom worth the paper
on which they are written even if they
ever get to the recording stage.
Swearing off, they called these sets
of resolutions. Liquor was almost a
free beverage, being little less obtain-
able that good: Adam’s ale.
Whole mill crews on a drunken
spree on New Year’s day was no.novel
sight back in the.early days of Michi-
gan. Very seldom was any act of
a criminal ~nature done by these
hilarious folks of the woods. Much of
their carousing was done in a good
natured way and nobody thought the
- worse of it on account of thezcelebra-
tion. 2
Even at an earlier day, among the
staid citizens of Maine and -Massachu-
setts, liquor was an ordigary beverage.
A householder who failed to set out
decanter and glass -when the minister
called. would -not stay long in good
society: It was all a matter of taste,
you see.
Much of the social ethics of New
England and New York prevailed in
the lumber woods, whose shanties were
filled with genuine Yankee stock. Now
and then a foreigner was met with in
the woods, but the bulk of all camps
was made up of native Americans.
The white man’s firewater was a
bane to the American Indian, who sel-
dom indulged without creating a dis-
turbance.
What have we to say for the New
Year’s of to-day? There will be fes-
tivities, no doubt and public observ-
ances in the church, but there will be
none of the extravagant enthusiasm of
bygone days. It is not to be expected.
Modern life has so much to interest
and amuse the old time solid comfort
parties and balls have no place.
Automobiles, radio and a hundred
and one new inventions have com-
pletely changed the face of nature and
MICHIGAN
oo new adventures into the home
ife.
Christmas ideals may be as sweet
as ever, and yet the old timer some-
times lingers in memory over those
olden, golden glory days and wishes
the past might again return.
However the wheels of time never
revolve backward. Eternal progress is
the price we pay for our citizenship
on earth. What the good Lord has
for us beyond the curtain which sep-
arates this world from that other we
have no means of knowing.
We can but remember that New
Years comes but once in a twelve-
month, and what is the New Year this
week will be the fag end of the old
year a few hundred days hence. Then
let us see to it that the present New
Years day is one of hope and happiness
more especially for the young, who
have yet to experience the thrills of
joy and sorrow which go to make up
the span of life.
Across the gulf of years we look
to that other age when Lincoln,
‘Grant and his military family battled
to save the United States from dis--
ruption. Looking back thus we dare
not say that those old heroes of the
Great Republic lived in vain.
inspiration of such lives that gives zest
to the present age and serves to con-
vince our younger generation of the
immortality of the race and of the fact
that no man, not even the most humble
was born in vain.
Even the most commonplace human
in existence is a part of the great plan
of an all wise creator who has man-
aged the planetary system in such a
manner as to leave no loopholes for
disaster to any of the works of the
Great I Am.
Let us then meet the sunrise on
January first with an assured faith in
the betterment of things all down the
line of human endeavor. The radio,
that modern miracle, is worthy of our
deepest study. From its outcroppings
may come in the near future revela-
tions of a most startling nature.
Suppose some day, when listening
over the radio, the voice of an Abra-
ham Lincoln or that of a Charles Sum-
ner makes itself known in unmistak-
able terms what shall we say to the
revelations yet to come? There are
more things in nature than man has
ever imagined. Be content and wait.
Old Timer.
—__~+3++—
Dry Cleaning Eggs.
By subjecting eggs to a sand blast
dry cleaning process operated by elec-
tricity, the Washington Co-operative
Egg and Poultry Association has in-
creased the market price of their eggs
from one to four cents a dozen. They
are candled as they leave the cleaner.
This is one of the things that co-
operation can do to enhance prices.
The individual probably could not af-
ford to do so unless handling quite a
flock. It beats washing, which injures
the eggs.
With electricity to increase egg pro-
duction by lengthening the day; to in-
crease growth by putting the grow-
ing chicks or their feed under the ultra-
violet rays; to incubate the eggs; to
furnish brooder heat; to clean and
candle the eggs, it is difficult to name
any other line of farm production that
fits in so well with electricity.
—_ »-2.__
Obvious Proof.
Teacher—Is it true that heat ex-
pands bodies and cold contracts them?
Pupil—Yes, sir.
Teacher—Kindly give us a demon-
stration of this truth.
Pupil—For example, well, days are
longer in summer and shorter in win-
ter. ‘
It is the ,
TRADESMAN
15
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16
RELIGION OF AGRICULTURE.
No Other Occupation Engenders Such
Faith in God.
I should, perhaps, have been more
thoughtful and said morals of agricul-
ture, rather than religion. However,
in extenuation of ‘this possible error,
permit me to say that I have never
been able to formulate in my own
mind a proper distinction between the
two. Even after reading up on the
matter preparatory to the comprehen-
sion of learned discussions in religious
conventions which I attended for years,
wherein theological controversy was
dominant, my preparation seemed in-
adequate to the distinguishing analyses
of the experts. In extenuation of the
methods of the divines it may be said,
however, that drawing these nice dis-
tinctions sharpened the wits of the
scientific religionists, even if it did
not add to their knowledge of God.
The way I put the case to myself in
thinking over the religion of agricul-
ture, is this: The proper management
of the soil in the practice ot agriculture
is essentially a matter of morals and
a test of righteousness. Man acquires
what we term a “title” to a small sec-
tion of the earth’s surface. The title,
however, has not passed from God. A
proper abstract would still acknowl-
edge the real ownership in Him. We
who till the farm are simply tenants
under certain well-defined obligations,
based upon the central thought that
whatever we may take from the land
we must restore to it in some other
form, so as to leave asa legacy, if
possible, for someone else, a latent
power of production greater than that
which came to us under the unwritten
contract. Nothing short of this should
satisfy our sense of obligation which
makes the thirfty farmer essentially a
religious man. Practically, it is the
inspiration to higher attainment in the
science and art of agriculture. A man
may be thrifty and_ still mercerary,
never giving a thought to this higher
phase of responsibility in the pursuit
of agriculture. As the world goes, he
may be called a successful man, but,
through a lack of recognition of this
religious element, he loses the dis-
tinguishing charm of his chosen oc-
cupation.
Salvation is dependent upon the
proper acknowledgment of this obliga~
tion—salvation from selfishness and
the diminutive outlook.
There is no occupation which is cal-
culated to engender so great faith in
God as agriculture. It is faith which
is constantly being strengthened
through its exercise and it is always
the basis of intelligent activity.
If religion is the mind of God in the
heart of man—if getting religion is
simply finding out about God—the
fields of the farmer are mcre replete
with opportunity than the pews of the
church. I would not, however, for a
moment minimize the influence of the
church, for if it is properly exercised,
it will plant and cultivate the germ
which in growing will open the mind
of the farmer to” this beautiful vision
of God.
Abundance in life is the widening
of the angle of vision toward God, and
where in the world is the opportunity
MICHIGAN
So great for this broadened view as
in watching the processes of nature
as they are guided toward usefulness,
_ in the development of the highest type
of manhood?
A friend of mine who is a landscape
gardener, while sauntering one evening
through a very attractive farm coun-
try, in passing a farmstead noticed a
boy out in the yard on the West side
of the barn feeding the chickens. Be-
ing somewhat weary and willing to
enter into a bit of conversation, he
asked the boy about the breed of
fowls, how many he had, how much
he fed them per day, how many eggs
they laid, what price he got for broil-
ers, and other questicns appropriate
to the business of chicken raising and
egg production. As an addendum to
the conversation he pointed to the
Western sky and called the boy’s atten-
tion to the glorious sunset, touching
upon the rare tints of the cloud areas
and the wonderful afterglow as the
sun passed behind the horizon. The
boy looked in wonder and delight and
then, in a burst of confidence, said,
“Mister, I have fed these chickens
regularly in this yard for seven years
and I never saw that before.” The
truth dawned upon him that he had
never looked up and he had lost a very
important and attractive feature of his
country home life.
Some years ago, with some friends,
I was enjoying a carriage ride some
ten miles over the hills tc the South
of Grand Rapids. I had looked from
my own home toward these hills, and
wondered what the view would be
from this relief of ground, the highest
in our county. As our carriage reach-
ed what seemed to be the very crest of
the hill, we alighted abreast of a farm
house, the owner of which was evi-
dently looking after some corn that he
was cribbing, preparatory ts winter. I
asked him if he would object to our
passing through his field at the rear
of the house for the purpose of getting
what seemed to be a very beautiful
view to the Northward. He replied
very pleasantly, “Of course not, and
I will be glad o go along with you.”
Something like twenty rods from the
house we stood upon the verge of
ground that declined very rapidly to
the Northward, and from this point
we could see for fifteen or twenty
miles a landscape of unparalleled
beauty. Grand River, which makes a
strong bend to the Northward in Kent
county, in the reflected sunlight look-
ed like a silver thread dropped down
into the wealth of color which had de-
veloped in the autumn foliage. The
city of Grand Rapids was nestled down
in the center of the picture and all
about the background there were
beauty of tint and delicacy of form and
strength of ouline which rendered the
picture wonderfully attractive. Our
entire party, in viewing this marvelous
expression of God in nature, was
wrapped in surprise at the sudden
revelation of beauty. The first one to
speak, however, was the owner of the
land. With ourselves he had allowed
his eye to run over the different fea-
tures of this broad landscape, and he
said, in a voice affected by the emo-
tion of the occasion, “I was born on
this farm. I have lived here thirty-
TRADESMAN
seven years and I never saw that be-
fore.” The fact was that he had
never looked up. The wonderful op-
portunity given upon his cwn farm
for the education of the soul had never
been accepted and utilized
The prayer of the thoughtful hus-
bandman, who has the right spirit in
him, is a combination of gratitude for
the opportunities given him for learn-
ing about God, and an urgent petition
that his eyes—in iruth, al! his senses
—may be quickened to the reception
of the great facts of creation that are
everywhere in evidence. Nowhere in
the world, to one whose eyes are open
to see and whose ears are quick to re-
ceive impressions, is there such evi-
dence of the abundance and the lavish-
ness of nature as can be found in con-
nection with the ordinary experiences
of the husbandman. Putting our hand
trustingly into the hand of nature
opens our sympathies and quickens
our understanding to the tremendous
fact that we are a part of the Eternal
plan.
The rapid progress in agriculture,
whereby the latent forces of the earth
are harnessed and made to support a
constantly increasing pcpulation in
greater comfort, is concomitant with
the development of a deeper and more
pervading religious spirit in man. In
the field of plant and animal improve-
ment there must be a constant recog-
nition of the laws of life and the
marvelous opportunity afforded to man
for molding material things through
the application and operation of Di-
vine laws. Men sometimes delve in
this work of their lives, claiming to
recognize in science and law ail there
is of life. They never lft up their
heads to the higher level and to the
exquisite satisfaction coming through
the recognition of the power without
themselves that makes for righteous-
ness. This, I opine, is the exception
rather than the rule. As I have be-
come acquainted with the men who
are forging ahead in the science of
agriculture I am gratified to see the
result of more abundant life in the re-
ligious convictions that crystallize in
the character, as the successful applica-
tion of life’s laws results in newer and
broader and more beautiful creations.
To give the world a new glimpse of
God is worth the most serious effort
extended through a lifetime. This is
the final purpose of the far-reaching
work of the Experimental Stations de-
voted to the cause of scientific agri-
culture. The advanced and advancing
methods resulting from this able ad-
ministration of the educational forces
which make for a more successful
agriculture are essentially religious in
their final analysis. The man thus
engaged recognizes success as in ac-
cord with the laws of God and failure
as a lesson learned from a mistaken
interpretation of these laws or a will-
ful neglect to recognize the importance
of their constant application to all the
details which are at the foundation of
successful effort.
Occasionally the man who sees the
beautiful color deepening in the rip-
ening peach never seems to get above
the fact that the tree has been well
fed with potash. Once in a while a
man seems perfectly satisfied with the
December 29, 1926
A COMPLETE LINE OF
(jood
Brooms
AT ATTRACTIVE PRICES
<—
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INSTITUTION for the BLIND
SAGINAW W.S., MICHIGAN
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December 29, 1926
explanation that the rigidity of the
stem of wheat which holds up bravely
the surmounting grain is simply the
result of the deposition oj silex; and
still, again, we find the man who ac-
counts for the succulence in garden
vegetables as simply the natural de-
velopment which results from a nitro-
genous plant diet. However, it is my
observation that most men grasp the
opportunity of looking back of these
wonderful processes of nature to the
power that formulates and guides.
It is written that no man has seen
God at any time. In a certain sense
this may be true, but the man who
absorbs into h’s being the wonderful
manifestations of God, as they are
exhibited in nature’s processes, at
least sees His shadow projected upon
the screen of life.
My plea is for an enlightened agri-
culture. Not that more bushels of
grain may be produced from a given
acre of land; or that greater substance
or finer flavor shall be inducted into
the products of the garden; nor, again,
that a richer tint shall be blended into
the bloom of the peach or the apple;
not that a more delicate and varied
aroma or a wider range cf tints and
shades shall be made to permeate and
thread the tissues of nature’s floral
treasures; not that the wealth of the
forest growth so ruthlessly destroyed
shall in an economical manner be re-
stored to adorn and protect the earth;
but, rather, that in the evolution of
the business of the husbandman, the
curtain that hides the Power which
controls and modifies the steps of this
evolution shall be lifted and the ordin-
ary farmer become awakened to the
fact that he is actually dwelling in the
Kingdom of God.
In the evolution of landscape art—
the poetry of agriculture — where
beauty is the guiding star, we find our
purest types of religious men. They
are teachers of religion through object
lessons in the employment of God’s
most beautiful creations in combina-
tions that touch the souls of men.
The mistake of centralizing relig-
ious effort in edifices and in trodden
highways is more and more apparent.
The watchword that is now so strong-
ly in evidence in religious circles, of
“getting back to Christ,” in its broad-
est meaning, is getting back to His
methods and sloughing our machine
ways of finding out God. He looked
toward God through the common
things of the earth, the processes of
the husbandman, the laws of life. No-
where do we find so rich a field for
the development of healthy religious
thought as in the study of nature’s
processes and the development of
them in the interests of a richer man-
hood.
In rational forestry, as a department
of agriculture, I have seen the most
notable examples of that change of
heart which in the realm of theology
has been given a miraculous setting by
academic religionists. The modern
forester bases his whole system upon
the responsibility of man to- properly
conserve the legacy which came from
God and which find its expression in
the forest cover. He points out with
no uncertain language the results of
sinful waste as the punishment dealt
MICHIGAN
out by the Divine hand for sinful in-
fraction of the beneficent laws of bal-
ance that govern the conditions of
this earth’s surface. He points out
with unerring accuracy the way in
which man must be saved from him-
self and utters with no uncertainty the
startling truth that this is God’s world
and man in a very real sense puts him-
self outside the Kingdom of Heaven
by despoiling it.
The parables that fell from the lips
of that prince of story tellers, Jesus
Christ, linked together the processes
of the husbandman with the great re-
ligious truths he formulated into the
Christian method. The seeding, the
harvesting, the trial of the weeds, and
the management of labor were all
matters of deep interest to him in
carrying to the waiting multitude His
marvelous truths.
The farmer, the gardener, the for-
ester, all unite in the pronouncement
based upon reason and_ experience
that irresponsibility wih regard to the
life and conditions and_ relationships
of this world means forgetfulness of
the highest obligation to God. The
recognition of the operation of God’s
laws and processes in his world and
their relation to the wondrous beauty
with which this earth is adorned means
a lofty conception of the Power that
creates and by beneficent laws molds
the processes which are entrusted to
man in his triumphant march toward
the Kingdom of Heaven.
In the pursuit of a successful agri-
culture the first premise is the recog-
nition of the open door to the King-
dom of God established upon this
earth. The second premise is the re-
sponsibility which grows with the life
and which is an intrinsic part of ex-
istence in this world. The conclusion
manifests itself in more abundant life.
Charles W. Garfield.
oo
Crooks Use Grapefruit to Remove
Fingerprints.
Los Angeles, Dec. 24—It has long
been known that the grapefruit is an
expert in the art of self-defense, but
not until recently did the local police
discover that it also has criminal ten-
dencies. What is worse, it engages
in one of the worst forms of crime,
namely, helping yeggmen, those men
who open banks without incorporating.
The grapefruit’s part of the job, ac-
cording to a central division detective,
is the dirtiest part of all, the cleaning
up after the bandits have cleaned out.
With the discovery that no human
fingerprints are exactly alike, the safe
robber was confronted with a new
problem. He would have tc be care-
ful not to leave any tell-tale impres-
sions. Police are so curious at times
and fingerprints tell no lies. Here js
where the unsuspecting grapefruit took
is first wayward step. Some crook
discovered that nothing was more
satisfactory for removing fingerprints
from a steel safe than the acid from
this yellow fruit, and at least one gang
of yeggmen is known to have used it
for the purpose. A few deft swipes
over any safe or strong box, which
the crooks have touched, and there are
no fingerprints for the police to ex-
amine.
-_—-o2-->____
Detroit—Brooks Brothers, 12 Mich-
igan avenue, has been incorporated to
deal in clothing, with an authorized
capital stock of $20,000, $10,000 of
which has been subscribed and paid in
In property.
TRADESMAN 17
Always Sell
LILY WHITE FLOUR
“The Flour the best cooks use.”
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour
Satisfaction guaranteed or money refunded.
VALLEY CITY MILLING COMPANY
Grand Rapids, Michigan
|
Te
STEAMSHIP
Important Announcement
Of The Extension of Goodrich Transit Service.
Direct Into Grand Rapids, Via Holland, With a
Fleet of Up-To-Date Trucks.
Better Than Express Service At Freight Rates.
Your patronage is respectfully solicited via this
line and also via our other connection, the G. R.,
G. Hi. and M. Ry.
Goodrich Transit Company
Office and Warehouse, 25-27 Market St. Phone—62011
LINES
DELBERT F. HELMER
Importer
COFFEE AND TEAS
Phone 66021
All Work Guaranteed By Over Thirty Years Experience.
337-39 Summer St., Grand Rapids.
Coffee and peanut roasting for the trade.
WLLL). Lkkihdddititddsda
BONDED COLLECTORS
YOUR PROBLEM:
How to SALVAGE your DELINQUENT
AND SLOW PAYING ACCOUNTS.
THE SOLUTION:
Employ COMPETENT CREDIT SPEC-
IALISTS capable of eliminating mis un-
derstandings, re-establishing business re-
lations thru an educational system of
collections.
WE DO GET THE MONEY FOR YOU.
NO COLLECTIONS — NO CHARGES.
INTERSTATE PROTECTIVE AGENCY INC.
INTERSTATE BUILDING --- I3T.H & LOCUST STS.
KANSAS CITY, MISSOURI
18
DRY GOODS
Michigan Retail Dry Goods Associatior.
President—H. J. Mulrine—Battle Creek
First Vice-President—F. E. Mills, Lan-
ng.
Second Vice-President—G. R. Jackson.
Flint.
Secretary-Treasurer—F. H. Nissly, Yp-
silanti.
Manager—Jason E. Hammond, Lansing.
si
Features of Golf Suits.
Four-p‘ece golf suits are expected to
have an even greater demand during
the coming Spring than in the past
one, according to manufacturers. With
more women on the links, the men
players are paying much more atten-
tion to their attire. In addition, the
suits are described as ideal for motor-
ing, hiking and other sports. Grayish
tans: will be favored colors in the suits,
it was said yesterday. A leading style
in the coat is the three-buton model.
The back of this coat is seamless and
has' belt and pleats. It is designed to
fit like a sweater. Shoulders are loose
to permit free movement. Patch pock-
ets with flap are a feature Two styles
of knickers will be offered—the “plus
four” variety and the “plus six” type.
The collegiate demand is for the latter
variety. The knickers are cut to the
same fullness in front and back, with
two pleats on each side of the front of
the garments. The imported woolens
used in the garments mentioned are
novel in weave. The coat is plain
while the knickers are of the same
fabric. but overplaided.
—_2»___
Jewelry Sales Have Been Large.
Not for some years has the whole-
sale end of the jewelry trade been so
busy as it has been during the past
three weeks. Largely due to the
slowness with which many lines of this
merchandise were taken in by retailers
earlier in the year, retail stocks were
at a relatively low ebb at the begin-
ning of the month. The result was
that since then there has been a verit-
able wave of buying. As usual in this
trade, the great bulk of this buying has
been on memorandum, and the actual
amount of business done will not be
known to wholesalers until after the
turn of the year. Reports of recent
consumer-buying from various out-of-
town points, however, are very encour-
aging. Save for the stress that is be-
ing laid on pearl jewelry in all price
ranges and the greater attention to
earrings that is reported from some
quarters, there has been little out-
standing feature to the demands of re-
tailers,
—_22>___.
Expect Large Blanket Sales.
The extent to which jobbers’ stocks
of cotton blankets have been depleted
by the cold spells of the last month
or more, coupled with their unwilling-
ness to replenish their holdings in a
large way in the face of very probable
reductions in manufacturers’ prices,
has led to predictions that a very large
volume of business will be done on the
goods when the 1927 lines are opened.
In some quarters orders approximat-
ing in size and number those of the
boom period of the war are confident-
ly expected. This prospect is borne
out to some extent by the way the early
priced lines of part wool blankets were
snapped up by wholesalers. None of
the big lines of cotton blankets are
MICHIGAN TRADESMAN
I'kely to be priced before early Janu-
ary. Leading makers of all-wool blan-
kets also have so far withheld 1927
quotations.
—_+-+___
Towel Situation Is Irregular.
Probably in no part of the dry goods
trade is there more irregularity at the
moment, at least so far as sales and
stocks are concerned, than in cotton
towels. In some cases, it was said
here yesterday, mill stocks are such
that carload deliveries could be made
without much difficulty if the occasion
required. In others, while stocks of
some “numbers” exist, prompt deliv-
eries on other parts of the line cannot
be made. High-grade Turkish towels
are difficult to get right now for quick
shipment, due to the steady increase in
the consumer demand for them and the
good buying that has been done by
jobbers and large retailers to meet
this call. Stocks of fancy sets in the
better-grade towels are said to be es-
pecially low, due to the way in which
they have been bought up for holiday
gift purposes.
—~+--___
Other Lines Would Be Helped.
If the vogue fer women’s suits next
Spring is as good as the suit trade ex-
pects it to be, a number of other lines
of apparel will be notably benefited.
Blouses would be one kind of merchan-
dise to gain, inasmuch as a blouse is
required with the two-piece suit. To
say that the blouse industry would be
pleased is to put it conservatively as,
outside of costume blouses and a few
sports types, the demand for these
items has been very quiet for several
seasons past. Corsets would also have
a rebirth of favor, to the satisfaction
of a trade which has seen a good part
of the demand drop off or switch into
lower priced corset brassieres and
other combination garments. Certain
accessories, notably popular priced
novelty jewelry designed for suit wear,
would also be helped by a suit vogue.
———___—-2-s____ -—
Planning For Clearance Sales.
Retailers have been showing buying
activity in a number of lines of mer-
chandise covering their needs for
January clearance sales. The stores
plan to try in these sales to make up
some. of the seasonal loss earlier in
the season and also to prevent a bad
reaction which might follow the pres-
ent tremendous wave of holiday buy-
ing by consumers. Considerable at-
tention will be given to departments
which during the last two months have
been going backward. Piece goods,
particularly silks, will be offered liber-
ally, together with the stocks of sea-
sonal ' ready-to-wear in the stores.
White goods and house furnishings
will also be merchandising divisions in
which drives to stimulate turnover will
be conducted.
—_++>___
Had To Rush For Toys.
The extraordnary holiday business
in toys that is reported by large re-
tailers has in no small way been en-
joyed also by many of the small stores
of the neighborhood type. Among
these are stationery and novelty stores
which handle toys in a small way all.
through the year and which expand
their lines during the holiday season.
The rush of business caught many of
them unprepared, with the result that
a last-minute demand was made on
the available sources of supply and
with the further result that many
wholesalers, who at this time of the
year attempt to dispose of odds and
ends by sub-rosa consumer sales, are
pretty well cleaned out. Dolls, wheel
goods and mechanical toys are well up
among the goods for which the con-
sumer rush was largest.
—— oe
Jobbers Have Bought Ginghams.
If there was any shadow of doubt as
to the effect on buying of Spring ging-
hams that giving jobbers stock pro-
tection to April 1 would have, it has
been dispelled by the business that has
come in to first hands, both Southern
and Eastern, since this action was
taken. In some cases the volume of
orders received has been surprising,
and especially so in view of the un-
willingness of most jobbers nowadays
to contract for sizable quantities of
goods. Their action is attributed to
the noticeably improved outlook for
ginghams this Spring and the fact that
in order to do business in these goods
it is necessary to have them in stock
in January and February. To accom-
plish this some hasty action was neces-
sary. Both staple and dress ginghams
have shared in the resultant business.
—_2+2-.___
Children’s Hats Sold Ahead.
The amount of business already
taken on Spring lines of children’s
hats by manufacturers leaves little
fault to be found. Many of these pro-
ducers, in fact, have already covered
their production for February and
March deliveries. Up to the present
December 29, 1926
time the demand for the goods has
been centered on straw, georgette and
silk models. Those of silk are elab-
orated with shirrings and other intri-
cate trimmings. As the season ad-
vances the indications are that hats of
bright-colored felt, which are now be-
ing offered to the trade, will be fea-
tured more extensively.
—_~2+<->____
Leather Handbags For Spring.
Leather handbags are in strong favor
as the holiday season selling ap-
proaches its close. These, it was said
yesterday by manufacturers, will also
be offered retailers early next month.
Silk bags are likely to have some de-
mand, but, it is said, only toward the
latter part of the Spring. Both pouch
and under-arm styles are being offered,
but the trend lately has been toward
the former, developed in bright-colored
leathers and reptilian and calf fur ef-
fects. The Fall season, wholesalers
say, has been a very satisfactory one.
Business during the last six weeks has
been particularly active.
—_2>-s___
Eggs For Cones.
An Illinois merchant has conceived
the unusual idea of offering an ice
cream to every child who brings an
egg to the store on certain Saturdays.
The offer is only open to children be-
low a certain age, and each child is
limited to one cone. It’s not such a
bad idea—if you like eggs.
For Quality, Price and Style
Weiner Cap Company
Grand Rapids, Michigan
CASE LOTS (50 pairs)
_ Just One of the
Many Exceptional Values from our Blanket Stock.
WOOL MIXED PLAID BLANKETS
THE LEXINGTON
66x80—414 lb.—Five inch Block Plaid:
Best grade China cotton and Virgin wool filling.
ROSE, BLUE, GOLD, LAVENDER, GREY
Stine ay $3.20 pair
F. O. B. Detroit
OPEN STOCK PRICE ______ $3.30 pair
These are the best part wool blankets we know of at this price.
All are sateen bound. Goods in stock for immediate delivery.
EDSON, MOORE & COMPANY
1702-1722 West Fort Street
DETROIT
Decansticy: 29, 1526
MICHIGAN TRADESMAN
.
19
A Happy New Year !n the Store.
*Written for the Tradesman.
Every merchant and every helper
naturally wishes that the coming
twelve months may be a happy year in
store work. What must the employer
be and do to make this possible? What
must be the part of the workers? First
as to the employer.
For clearness we will take as our
example a storekeeper who personally
directs his rather small force of as-
sistants. It is understood that in a
large establishment the executive
functions are divided among a con-
siderable staff, while the number of
helpers may run into the hundreds.
But the principles that govern the re-
lations between manager and_ sub-
ordinates in a store will be practically
the same, whatever the size of the
concern.
Now let us sketch the merchant
who is a good man to work for.
He is no weakling. He has strength
of character and force of will, a per-
sonality that makes itself felt. He has
Sagacity and sound judgment, is cour-
ageous, yet properly conservative. He
is a man who, by nature and training,
is fitted to be in control.
He has clear and definite purposes,
ambitions which he wants to realize.
He is of clean morals and looked
up to by all who know him.
He must be a man of stanch in-
tegrity—one who will not tolerate de-
ceit or trickery in any form.
He should have high ideals and
should regard his business not only as
a means of making money, but as a
way in which he can be of real ser-
vice to the community in which he
lives, and of benefit to those whom he
employs.
Being all this, he still has his feet
on the ground. He is practical, is able
to adjust means to ends and has a
sure grasp of every situation.
He is systematic and uses the best
methods. Things never go at loose
ends. He is a disciplinarian. He is
progressive and able to adapt himself
o changing conditions.
His business is something in which
he takes pride and of which every one
who works for him rightfully may be
proud. .
The store building is as good and
attractive as circumstances will ustify.
The stock always is clean, neat and in
order. The merchant himself is well
dressed and presents a good appear-
ance.
He keeps himself mentally and
physically fit. He works hard but he
allows himself rest and relaxation. The
man who, night or day, never lets his
mind get off the job, is not the effi-
cient type of business man. The
dyspeptic never is a good boss.
Having the characteristics that com-
mand respect and obedience, he also
possesses in large degree those in-
gratiating traits that make a man like-
able in his human contacts and associa-
tions. He is patient, kind, considerate,
tactful. He cultivates the habit of
looking at things from the other per-
son’s point of view.
These qualities pervade the very at-
mosphere of his establishment. It is
_or officious,
a pleasant place. Courtesy is extend-
ed not only to every customer and to
every one who may become a cus-
tomer, but is habitual with him toward
every helper, and something he expects
every helper to use toward every
other helper. He requires respectful
treatment and he gives it. He knows
that the least and youngest in his em-
ploy is a human being the same as
himself, with feelings like his own.
In the training of his workers he
relies mainly on careful instruction
and showing how things should be
done, on the maintenance of high
standards, and on inciting each worker
to worthy endeavor. In this way
errors and offenses are largely pre-
vented, so reproof is seldom necessary.
He does not grumble. He does not
nag. He does not keep his workers in
a state of nervous apprehension. If a
correction is required, he makes it as
gently as will be effective, and private-
ly when it is practical to do so. He
never does so thoughtless and so cruel
a thing as to give a harsh reprimand
to a well-meaning worker in the pres-
ence of a customer.
As to working conditions, he will
not only live up to the laws in this
regard, but he will do, for the com-
fort and well-being of his helpers,
many things that are not legally re-
quired.
He appreciates industry, faithfulness,
and merit of every kind. He is ready
to consider the suggestions of his
helpers and give full credit for such as
may be advantageous. He will be the
inspiration of every boy or girl, man
or woman, who works for him. He
will foster their abilities and encour-
age the development of their initiative.
Insofar as possible he will be their
friend, one to whom they would turn
in trouble or misfortune.
He is just and gives every one a
chance. If he has sons or daughters or
other relatives in his employ, they are
not granted special privileges,
He recognizes that the relation be-
tween himself and his helpers is a
business one. He does not require nor
expect greater service than he pays
for. :
Naturally he will know what his
workers are doing outside of business
hours. He will ercourage them to
spend their leisure in wholesome
recreation and in ways that will be
educational. But he will not be nosey
nor will he meddle in
their private affairs. He will respect
the sanctity of the individual.
The man who is all this well de-
serves the loyal co-operation of those
who are fortunate enough to be on
his pay roll. The man who feels he
lacks in this or that phase of the many
traits that go to make up a good em-
ployer, may gain much by an honest
effort to bring up on his deficiencies.
Now as to the store worker. In
what follows the masculine pronouns
are used, but women and girls as well
as men and boys are included.
The good store worker arrives on
time in the morning, hopeful, cheerful
and with a genuine desire to do a
day’s work before he goes home at
night.
He always is neat clean, and suit-
ably attired.
He never forgets his manners. He
is courteous to everyone.
He really likes people and cultivates
a winning and magnetic personality.
He is truthful in his representations,
honest in the handling of money and
in every other way, entirely above all
crookedness.
He is trustworthy. He never dis-
closes any secret of the business that
may come to his knowledge.
He is loyal. He upholds the honor
and dignity of the establishment to
his fellow workers and to the public.
He respects the authority of the em-
ployer and tries to carry out his plans
and policies. Moreover, in his per-
sonal size-up of the man, he appreciates
his large and noble qualities and is
not on the lookout for funny little ec-
centricities. He never pokes fun at
the boss behind his back.
He pulls for the business and inso-
far as he consistently can, advertises
it among his friends and acquaint-
ances,
He enters heartily into the esprit de
corps of the establishment. He can
be depended upon to get along as
smoothly as possible with the other
workers.
‘He does not become so absorbed in
sports, amusements, or other outsidg
interests, as to be jaded and listless
for his regular job.
He is willing sometimes to do more
than is required of him. He will
cheerfully sacrifice his own pleasure
and convenience to the business, when
this may be necessary.
He gives careful attention to all
training and instruction offered. He
uses not only his hands but his brains.
He is not content with learning just
enough to get by, but by study, ob-
servation, and thought, is continually
trying to improve and make his work
better and better.
He does not speak of “taking up the
grind” when he goes to the store in
the morning. Nor without good rea-
son does he cherish the very prevalent
delusion that ‘his services are greatly
undervalued.
The more intelligent and capable the
worker, the more likely he is to have
aspirations to fill a far better position
than he now has, either in a mercan-
tile or some other line. To this end
he will cultivate his initiative and his
abilities. Meanwhile, his efficiency
increased by his broader vision, having
a place in a good store under the right
kind of employer, he will appreciate
his job, see its advantages, and bring
to it daily and hourly, enthusiasm,
energy, concentration, faithfulness. He
will want to earn his pay as well as
get it.
The store worker who will follow
the various suggestions that have been
outlined above, will be doing his es-
sential part in securing for himself,
his fellow workers, and his employer,
a happy and prosperous new year.
Ella M. Rogers.
—~+--.___
Look For Activity in Silks,
While Spring business has been slow
in developing in silks, manufacturers
look for the end of the holiday period
to mark the beginning of active buy-
ing, particularly by the retailers. No
Particular significance is attached by
the trade to the slowness so far, as
there is every indication of continued
favorable consumer demand and fash-
ion support. As a group, sheer silks
have had the best of the demand to
date. Chiffons have been particularly
well bought, with georgettes and light
fine crepes following. Flat crepes have
been well to the fore. Silks with moire
finish have been in demand for the
early spring, as have some of the taf-
feta effects. The dress trade continues
to give attention to silks in the new
ombre shadings.
—_2-+___
Nainsooks Lead in Activity.
The flurry of interest created by the
naming of prices on several leading
heavyweight lines of ribbed and fleeced
underwear for 1927 having largely
subsided, buyers have turned their at-
tention to nainsooks for Spring ship-
ment. The result is that a nice busi-
ness is being done on these goods at
the recently reduced prices. They are
being bought for deliveries ranging
from January to April, but mostly for
shipment in the period running from
late January to about March 15. Light-
weight ribbed underwear for Spring is
not expected to move very freely be-
fore the middle of the coming month,:
nor is much action on_ balbriggans
looked for until about that time. Opin-~
ions differ as to the amount of heavy-
weight buying there will be following
the advent of the new year.
—_2>+-___
Openings of Woolen Blankets.
From present indications, leading
lines of all-wool blankets will not be
officially opened until after New
Year’s. The offerings of the American
Woolen Company have been under
final preparation for some days now,
as have those of other prominent
New York blanket firms. There is a
possibility that some openings may be
made next week, but, as it is‘a holi-
day period, this is considered unlikely.
Sellers have had an active immediate
delivery demand quite recently. This
is one of the reasons why 1927 open-
ings have been held back. A good
many in the trade favor the practice
of yearly openings in January rather
than early in December as has been
the custom in the past.
—_2+.____
Silks Bought For New Millinery.
Finding that hats of belting ribbon,
failles and satins are taking very well,
millinery manufacturers have placed
good volume of orders for these silks.
In the ribbons, novelty effects in two
and three-tone patterns are said to be
doing particularly well. Failles of the
so-called frosted types are also actively
called for in the high shades. Black
is the shade wanted in the satins which
are of the cire variety. Braid is used
in combination with the satin.
—_~+--____
Followed Advice.
The grocer had just put a new boy
to work, and among the other instruc-
tions was this:
“Tf you don’t happen to have what
a customer wants, suggest something
else as nearly like it as possible.”
Soon a woman came into the store
and asked the boy, “Have you any
fresh green stuff to-day?”
“No, ma’am,” answered the boy,
“but we have some nice bluing.”
HARDWARE
Michigan Retail Hardware Association.
President—George W. McCabe, Petos-
ey.
ne een L. Glasgow, Nash-
e.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.
v
Suggestions in Regard To the Annual
Inventory.
Written for the Tradesman.
It is good policy to take stock in
the hardware store just as early as you
can in the new year.
Merchants differ on this point, of
course. But stock-taking represents
the sizing-up of business operations in
the year just finished, and is replete
with lessons for the year just opening.
So, if you are to make the most of
1927, you should, as soon as possible,
find out just what you did in 1926.
A great many hardware dealers
plunge into stock-taking right after
New Years. Others wait until the
second week of the new year. With
some, the start is not made until Feb-
ruary. However, unless special cir-
cumstances necessitate a late stock-
taking, it is best to take the inventory
early. It is not a pleasant task at best
and the quicker it is done and out of
the way, the better.
Where the inventory is late, this is
usually due to an established practice
of holding a pre-inventory sale. The
mid-winter sale, of course, has a vital
connection with the task of stock-
taking; and in connection with the
mid-winter sale, opinions also differ.
Is it better to hold the sale first and
thereby reduce the amount of stock
to be taken and the labor of stock-
taking; or is it better to take stock
first, and thereby get a line on the
goods which it will pay the dealer to
clear out by means of drastic price
reductions Probably the majority of
hardware dealers favor the latter
policy; but individual circumstances
and, to some extent, individual prefer-
ences, determine the policy to be pur-
sued.
The season after the holidays is at
best a dull one; and at the very outset
of the new year, the time for stock-
taking can be better spared than a
little later. A further inducement to
early stock-taking is that the inven-
tory should provide the merchant with
the facts necessary to estimate the
amount of business done during the
twelve months. This is a valuable
guide in mapping out the program for
the coming year.
The work of stock-taking should be
done as qu‘ckly as possible. The
sooner it is finished, the better. Under
the most favorable circumstances, 1t
is sure to interfere with the regular
business. While stock-taking is in
progress, the clerks cannot be expected
to display any marked interest in sell-
ing. They will wait on such custom-
ers aS may come in, but their selling
efforts are apt to be perfunctory. Cus-
tomers, knowing this, prefer to buy at
some other time. Hence, the best
time to take stock is when the fewest
customers are likely to come; and the
sooner the work is finished, the better.
Some dealers, to avo'd interfering
with regular business, adopt the policy
of taking stock after hours. They get
the staff together, lock the doors, pull
‘best policy.
MICHIGAN TRADESMAN
down the blinds, and simply go to it.
This, however, is not necessarily the
Long hours do not re-
sult in the best work; and what the
dealer saves by working in the evening
is apt to be lost again by slackness the
next day.
A fair compromise made by other
dealers is to restrict stock-taking to the
dull and quiet hours of the working
day—usually the morning and_ the
early afternoon. During these hours
the work of stock-taking is pushed as
rapidly as possible; while in the busier
hours of the day the stock-taking is
thrust entirely to one side.
Whatever the method, customers
should always be given first consider-
ation. Stock-taking must wait when
selling is requ‘red. It does not pay
to antagonize customers in order to
get the stock-taking done a day or two
earlier.
It will invariably be found helpful
to map out the work of stock-taking
beforehand. Get your stock book ready,
and decide in advance in what order
you will handle the different depart-
ments, and the different lines in each
department. There will undoubtedly
be some confusion immediately after
the holiday season, so that it will be
difficult to plan things with absolute
assurance tha the plans will work out
exactly. But preliminary planning will
unquestionably help you in your work.
When you do attack the actual work
of stock taking, go at it with alll the
energy at your command. It is tedi-
ous business and unless you put con-
siderable pep into the task, it is quite
likely to drag. Of course, it should
not be speeded up at the cost of accu-
racy, which is essential; but keeping
accuracy always in mind, your aim
should be to rush through your stock-
taking with the least possible delay.
If you have decided to hold a mid-
winter sale after stock-taking is com-
pleted, there is one stunt that will
Save you a lot of time and extra work
in preparing for your sale. As your
stock-taking progresses, set aside in
some one part of the store the article
you are planning of use as “special
features” in your sale. This will save
running over the entire stock a second
time to pick out these articles.
Quite often the stock-taking can be
combined wih another bit of necessary
work, the rearrangement of the store
interior. In most hardware stores
some shifting of the interior arrange-
ments is made for the special purposes
of the Christmas season. Afterward,
rearrangement is necessary. You can,
with little extra effort, rearrange your
stock as you go along.
Stock-taking will inevitably bring to
light a good many surprises. You
will find items you thought out of
stock; and on the other hand you will
unearth a lot of “dead horses” you
thought yourself safely rid of. The
process will be full of lessons for the
future, alike in regard to buying and
in regard to selling. You should aim,
not merely to determine the value of
your stock and your position now as
compared with your position a year
ago; but you should also draw what-
ever lessons you can from your stock-
taking, to guide. yoy in your coming
year's business,
December 29, 1926
Michigan Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
e
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
As the year draws to a close we wish to thank
the many friends who have favored us with
their patronage and wish you all a happy
and prosperous New Year.
os
G. R. STORE FIXTURE Co.
7 Ionia Avenue N. W.
mune rn nnn
BROWN &SEHLER
COMPANY
“HOME OF SUNBEAM GOODS”
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats
GRAND RAPIDS, MICHIGAN
er Stevens&(Co,
Founded 1837 —_e_a_—a=
WHOLESALE
General Hardware — Sporting Gocds
Fishing Tackle and Factory Supplies
We Ship Promptly
57-59-61-63 COMMERCE AVE., S. W.
GRAND RAPIDS -i- -i- MICHIGAN
.
December 29, 1926
MICHIGAN TRADESMAN
Tf you can personally take stock
without getting a lot of worth-while
ideas for the conduct of ycur business,
then you are an exception. Practical-
ly every hardware dealer comes out of
stock taking with a host of bright, new,
helpful ideas. The difficulty is that
many of these dealers fail to put their
new ideas into effect.
You should plan, therefore, to keep
some record of new ideas evolved
from your stock-taking disclosures—
ideas that may be helpful in buying,
selling, advertising, store arrangement
and window display. Jot down these
suggestions. After the job of stock-
taking is finished, go over them. Use
them as a basis for your plans for the
coming year.
The mid-winter sale should be the
big item of your winter’s business.
You will, presumably, feature timely
and seasonable lines right along in
your window displays; but the sale
should be especially utilized to stimu-
late business at a season when business
normally is anything but brisk. Also,
it will or should prove an effective
means for turning a lot of slow selling
items and odds and ends of stock into
cash.
The relative merits of the pre-inven-
tory and after-inventory sale must be
left to the individual dealer. The
point is, whenever you do put on the
sale, make it a sale worth while. Quite
often a merchant will advertise a spec-
ial sale, and yet will offer practically
nothing to attract the attention or
arouse the interest of the buying pub-
lic. Naturally, such a sale proves a
failure.
You will handle your sale better if
you keep clearly in mind your two out-
standing objectives. The first is to
clear out certain lines you want to get
rid of. The second is te attract to
the store customers who will buy regu-
lar lines at what are practically your
regular prices.
On these regular lines you do not
need to cut; or in any event your
price concessions need be merely nom-
inal. But on your spec‘als—the lines
you are anxious to get ric of—it will
pay you to cut prices to the bone.
These specials constitute the biggest
advertising feature of your sale It is
the bona fide reductions you quote on
these articles that will convince the
buying public that you are giving real
values.
Select the lines you want to feature,
trim down the prices to a point where
they fairly shriek to the customer to
come in and save money, display these
articles in your window with price
ecards showing not merely the sale
price but the reduction; and advertise
them in every way you can. Make
these specials the outstanding features
of your sale.
Then put your best selling efforts
behind the regular goods at practical-
ly everyday prices. Thes2 goods, with
nominal reductions, will yield you the
normal profit margin. When a cus-
tomer comes in to buy an advertised
special, interest him also ir. your regu-
lar lines. It is the features that will
bring people to your store; but it is
the regular lines at regular prices that
will make your sale really worth
while.
The poor salesman will, of course,
be content to sell the advertised spec-
ial and let the customer go. But the
good salesman will not rest satisfied
without earnest effort to interest the
customer in other articles.
The mid-winter sale is your big bid
for trade; and you should make it
count for as much as possible.
Victor Lauriston.
oo
Why Some Hams Cost More.
“Why does one ham cost more per
pound than another?” is a question that
is sometimes asked by your custom-
ers. To begin with, there are a num-
ber of classes of dressed hogs, all of
which do not make desirable hams. In
buying fresh hams the housewife usu-
ally wants a small ham. Half of a
larger ham will not do. It must be
a whole ham and a small one, but the
same customer would not buy a light,
thin piece of bacon. To supply small,
lean hams and heavy, thick bacon from
the same hog carcass is impossible, as
the hogs don’t grow that way.
That is one reason why small fresh
hams cost more per pound than the
larger ones. Most retailers who seli
pork would be greatly pleased if their
customers would buy half of a medium
sized ham instead of always insisting
on a small whole one, especially when
ordering fresh pork hams. Half of a
medium-size ham can be_ purchased
cheaper per pound than a whole small
one. In addition there will be less
waste in the half of ham, as there will
be only one end piece, while in the
whole ham there will be both the
shank and but ends, either of which
are more or less wasteful. However,
the larger ham should not be exces-
sively fat. The amount cf fat should
be in proper proportion to the lean
meat.
A nice way_{o roast pork ham, es-
pecially a half one, is to enclose it in
pastry dough and roast in the regular
manner. The crust formed by the
baked dough will retain the meat
juices and help to prevent the meat
from drying out. Corned hams are
excellent for boiling, and are preferred
by some persons to smoked ones for
this purpose and in additicn should be
less expensive. Smoked hams are uni-
versally popular, partially due to the
various purposes for which they may
be used. There are a number of grades
of smoked hams. The choice hams are
very carefully selected, cured and
smoked, and are usually wrapped in
parchment or sim‘lar paper, and are
sold under highly advertised names.
These choice hams are selected by ex-
perts, who grade them carefully prior
to placing the hams in cure. Choice
hams should have firm, bright, smooth
grained flesh, excellent conformation
or shape, with a large proportion of
lean, short shanks, smooth, thin skin,
free from wrinkles, blatches or bruises,
with the proper proportion of fat to
lean.
—_+-.___
Interference.
Jim—How did you like the radio
program last night?
Tim—I didn’t get all of it.
Jim—That’s too bad. What was
wrong?
Tim—The instalment collector came
around and took out the set.
Watson-Higgins Milling Ce.
GRAND RAPIDS, MICH.
NEW PERFECTION
The best all purpose Sour.
RED ARROW
The best bread flour.
Look for the Perfection label on
Pancake flour, Graham flour,
Granulated meal, Buckwheat flour
and Poultry feeds.
Western Michigan’s Largest Feed
Distributors.
A Guaranteed
Income
6%
INSURED
BONDS
These bonds have many
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of banks who set safety
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them for their own invest-
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for trust funds. Payment
of principal and interest is
guaranteed by the U. S.
Fidelity & Guaranty Co.,
which has assets of $48,-
000,000.00. They will safe-
guard your funds against
loss.
INDUSTRIAL
COMPANY
ASSOCIATED WITH
INDUSTRIAL BANK
GRAND MICH-
RAPIDS IGAN
IVAN WESTENBRUGGE
Grand Rapids - Muskegon
Distributor
Nucoa
The Food of the Future
CHEESE of All Kinds
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BEST FOODS Mayonaise
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for Western Michigan.
Send for literature.
200 Gilbert Bldg., Grand Rapids.
Under both State
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We are as near as your mail
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as mailing a letter.
Privacy
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Unusual Safety
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Send check, draft, money order
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HOME STATE BANK
FOR SAVINGS “2482 Rarips
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816-20 Logan St.
Grand Rapids, Michigan
2
24
COMMERCIAL TRAVELER
Verbeck in Love With City of Los
Angeles.
Los Angeles, Calif., Dec. 24—La
Ciudad De Neustra Senora La Reina
De Los Angeles, said to be properly
translated means Our Ladv the Queen
of the Angels. Los Angeles, proper-
ly translated, to my notion, means
Friendly Town. ['ll grant from a
superficial knowledge of the facts that
the angels abound here, but | know
that hospitality grows on every bush
and is constantly ripening.
Of course, the people of California
are stuck on their state, as they pa-
triotically ought to be, and they do
not hesitate to tell you so, but they
do not extend hospitality with one
hand and enter your pocket with the
other. They claim they have a great
and grand commonwealth, but they are
unselfish, want you to enjoy it to the
utmost, and they know that selfiish-
ness is not kin to geniality and neigh-
borliness.
When I arrived here late at night
from Needles, Arizona, I trusted my-
Self and belongings to the tender
mercy of a cab driver, and he deliver-
ed me at the Hotel Cecil, at a moder-
ate charge, and thanked me into the
bargain.
The Hotel Cecil, a new 700 room
affair, manned by Greeters, took me in,
made me comfortable and at a moder-
ate charge.
So much for the grand entree.
Aside from the fearful mix up on
the points of the compass, my first
impressions of Friendly Town was
very favorable, with the exception that
the sun rises in the West and goes to
bed where it ought to have been in
the morning. But you have got to get
used to such things, for Los Angeles
so they all admit, is different, even
to the weather. Will Rogers says that
in Los Angeles they have just two
kinds of weather—perfect and unusual.
We certainly have only had the per-
fect brand since I arrived. During
the ten days I have been here I have
only taken out my overcoat once, and
then it was only a matter of precaution.
On the day of the big Eastern blizzard
the best they could offer here was a
copious rainfall which was much need-
“ed. Every other day the parks were
full of people, some of them basking
in the sun, but all comfortable.
Now if you want any statistics about
Los Angeles you will have to go to
the encyclopedia. What I am going
to tell you will be from observation
without regard for encyclopedia, dic-
tionary or grammar, and I am going
to try and make you like it. Otherwise
we'll not play.
I came to Los Angeles in 1885 and
sold a dress of new type to the Times,
at that time, and which is now, one of
the leading newspapers. General Har-
rison Gray Otis was the owner. All
will remember the affair of dynam t-
ing the Times building, early in the
present century, by officers of the
typographicai union, and for which
offense the McNamara Brothers and
others were imprisoned. General Otis
passed on several years ago, but at
Westlake Park is a monument erected
to th’s virile genius, who made a for-
tune in newspaper operation and ex-
pended the major portion of it for the
benefit of mankind and his neighbors.
A magnificent public library is one of
the monuments he left behind.
Well, in 1885, the people of Los
Angeles claimed they had a -popula-
tion of 18,000, and were mighty chesty
about it. So much so, in fact, that I
was inclined to doubt the authority of
the statement, but whether or no they
finally recovered from the effects of
my vist and to-day, just as chestily,
claim a mill‘on and a quarter and
never bat an eyelash, when they hand
it out to you. Maybe it is so. I don’t
know, but I will say that the expres-
sion of a “city of magnificent -dis-
MICHIGAN
tances” applied to Washington, D. C.,
by Senator John J. Ingalls, will fit
Los Angeles to a dot, with something
over and the side boards for good
measure. And this is where I quit
Statistics and deal in glittering gen-
eralities.
The first morning after my arrival
I had a very excellent breakfast at a
cafeteria, opposite Pershing Square,
one of a chain conducted by a corpora-
tion which claims to serve an average
ot 17,000 meals per day. Whether
they do or not, I will say that every
patron got a darned good meal for a
very modest expenditure.
And while I am on the subect of
eating—you know we are all bound to
bring it up two or three times a day—
Los Angeles is entitled to the chiffon
banner. Every other institution is a
feeding emporium of some kind, and
owing to a rigid system of inspection
in vogue here, the lambs are separated
from the goats. You get good food
everywhere and you pay equitable
prices for it. For instance: One of
Los Angeles leading hostelries is the
Rosslyn. They serve three 50 cent
meals every day.
There are restaurants of high and
low degree, for the fastidious or other-
wise, and I think I have seen the most
of them, and I will say that there is
no profiteering. In fact, I don’t see
how they put it over, but they look
awfully prosperous and self. satisfied.
I almost forgot to say that I haven't
seen a paper napkin anywhere, and
while there is no danger of one in-
creasing avoirdupois on account of
using California milk and cream, I
have run down a single case of the use
of evaporated milk.
Of course, one important item in
catering is the fact that fruit of all
kinds is cheap. There are wonderful
stores devoted to the handling of fruit
exclusively and the people out here
consume more of it than they do back
East. Grapes—Tokays—retail for five
cents per pound, oranges for twenty-
five and grape fruit at fifty cents per
dozen. In the cafeteria you will be
served a whole grape fruit (halved)
for ten cents: a baked apple with cream
for the same price, and other fruits
proportionately.
Now after I had that initial break-
fast I spoke of I took my newspaper
and went over to Pershing Square,
occupying one city block, radiant with
flowers and beautiful palm and other
trees, and plentifully supplied with
benches. I met here Edgar Lee,
President of the Challenge Machinery
Co., Grand Haven. Edgar was wait-
ing for his wife to do Christmas shop-
ping and he was biack snaking (bask-
ing in the sun). The benches were
full of individuals from every walk of
life and those who were not perusing
the morning papers were discussing
the problems incident to reforming the
universe. They were good natured
and quiet, and an occasional down and
outer was to be seen among them.
but the ensemble was interesting even
though, in some instances, tragc. An
acquaintance told me the other day
that Pershing Square was better known
as the Home of the Unburied Dead,
but I think that was catrying it too
far.
Opposite the square is the much
talked of Biltmore Hotel. I was there
the second evening at a banquet given
to retiring Pres‘dent Patrick Shanley,
of the California Hotel Association. It
was surely some party and a good time
was had by all.
Speaking of the Biltmore. I am re-
minded of a story in connection with
the erection of same. Two parties
were d scussing the rapidity with which
buildings are erected nowadays, the
Los Angeles man telling about a
monster office building in his city be-
ing erected in five weeks, and his San
Francisco friend coming back wth the
statement that a similar structure in
his city went up in half that time. All
at once a view of the Biltmore—then
TRADESMAN
nearing completion—dawned on _ the
Frisco man, and he asked his friend
what it was. The Los Angeles man
looked it over and promptly replied:
“By George, Henry, I don’t know. It
wasn’t there last night.”
Now, I have had my breakfast, hob-
nobbed with Pershing Square states-
men, and now I am champing at the
bit to “blow off some of the foam,” as
it were, when a Hollywood car blows,
and I run for it. Now when I left
Michigan I was advised by some of my
various relatives and others to “watch
my step,’ so far as Hollywood and
Aimee were concerned, but here I was
the bearer of a letter from Charley
Renner to one of his Rough Rider
comrades at Hollywood, incidentally
interested in the proposed filming of
the Battle of San Juan. And _ the
bearing of “a message to Garcia”
means just as much when the said Ren-
ner hands it to me as if it had been a
Shafter.
Well, I found the place all right all
right—the Fox studio—not farm—but
the actors and soubrettes were all off
the lot, filming something at Ocean
Beach. But I have a “rain check,” and
have promised myself a snappy and
instructive session there before I get
away.
Do you know, Hollywood is just a
part of the city of Los Angeles, just
It is the Tuller
Facing Grand Circus Park,
the heart of Detroit. 800
leasant rooms, $2.50 and up.
ard B. James, Manager.
DETROIT, MICH.
HOTEL
ULLER
Warm Friend Tavern
Holland, Mich.
Under the new management of Mr.
and Mrs. E. L. Leland offers a warm
welcome to all travelers. All room
rates reduced liberally. We set a
wonderful table in the Dutch Grill.
Try our hospitality and comfort.
E. L. LELAND, Mgr.
December 29, 1926
WESTERN HOTEL
BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti.
lated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager
Phone 61366
;OHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDs, MICHIGA>
HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
Under the Direction of the
Continental-Leland Corp.
Grorce L. Crocker,
Manager.
Wolverine Hotel
BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.
Open the year around.
CUSHMAN HOTEL
PETOSKEY, MICHIGAN
The best is none too good for a tired
Commercial Traveler.
Try the CUSHMAN on your next
trip and you will feel right at home.
Columbia Hotel
KALAMAZOO
Good Place To Tie To
Four Flags Hotel
NILES, MICH.
80 Rooms—50 Baths
30 Rooms with Private Toilets
C. L. HOLDEN, Mgr.
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon -t- Michigan
HOTEL DOHERTY
CLARE, MICHIGAN
Absolutely Fire Proof, Sixty Rooms,
All Modern Conveniences. RATES
from $1.50, Excellent Coffee Shop.
“Ask the Boys who Stop Here.”
Hotel Roosevelt
Lansing’s Fireproof Hotel
250 Rooms—$1.50 up.
Cafeteria in Connection
Moderate Prices
One-half Block North of
State Capitol
CHAS. T. QUINN, Mgr.
CODY HOTEL
GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION
HOTEL KERNS
LARGEST HOTEL IN LANSING
300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.
E. S. RICHARDSON, Proprietor
3 en eis
December 29, 1926
MICHIGAN
TRADESMAN
25
far enough away so you are asked to
pay two car fares, but still within the
city limits? I had expected much of
Hollywood in the way of architecture
and magnificence, but what I find ut-
terly flabbergasted me. Nowhere, and
I have been around some and _ sup-
posed I had “seen everything,” have I
seen such magnificent country places,
villas, manors and even real castles.
Auxiliary to all these wonderful homes,
mostly owned or at least occupied by
professional people, are wonderful
landscape effects, beautiful gardens,
sunken and otherwise, trees and es-
pecially wide spreading palms, trans-
planted from leagues away, magnolias,
pepper, acacias, laurel, rhododendron,
wisteria, cactus, twice as high as your
head. roses in utter profusion and
abundance. Add to these the less im-
portant blooming plants and then top
it all off with bird life, from the black
and. mocking bird to water fowl of
every description.
And, mind you, while you are view-
ing all this think of the screen artists
who are ensconced behind the window
shades of these marvelous homes, and
drawing down millions in salaries for
a few minutes work occasionally, drop-
ping over precipices, chasing sharks
in the wild waves, brow beating wild
animals, bucking broncos, and then
topp:ng off with wild orgies at some
of Hollywood’s swell cabarets and
other unusual eating emporiums.
All of this preliminary leads to the
announcement that a real visit will be
made to a studio where they are “act-
ing up,” as it were. Don’t be surprised
if you discover me in a “close-up” be-
fore I get back to Michigan.
Now all this occurred in one day, be-
sides sending out two scores of postal
cards, some of which I trust went to
appreciative friends. During all this
time I. have had a weather eye open
for whatever may be going on in Los
Angeles, but I am just scribbling
around the edge, to get back to the
ma‘n topic later on.
The next day it snowed (in Michi-
gan), but I took a steamboat from San
Pedro and went over to Catalina
Island, paid for by jaw movements—
the country seat of William Wrigley,
Jr. The gum man has certainly got
some island. It beats Madagascar, so
far as I have observed.
We have all been told that it is
twenty-two miles away from terra
firma, and that when you go out
angling there you use a 400 pound
Leaping Tuna for bait, but I found
out that in an hour’s motor ride you
will see more mountains and ocean
views than you will discover in the
Wolverine State in two. (Mind you,
I still stick to the contention that
Glen Lake has it beat, but Catalina is
a close contender.)
In addition to possessing all the
modern civilizing influences like golf,
tennis, blind pigs, etc., you have here
mountain trails, canyons, sun washed
bathing beaches, beautiful homes,
casinos, a wonderful replica of a grand
amphitheater and the splendid Hotel
St. Catherine, where you partake of a
very appetizing and well selected
luncheon for $1.25. If you. want to
remain on the Island there are besides
the hotel, apartment houses, furnished
bungalows and tents, if you please.
Also one of the great attractions is
the Marine gardens to be viewed
through glass bottomed boats, a sur-
prising spectacle said not to be found
in any other part of the world.
Avalon Bay is said to be about as
spectacular as the Bay of Naples. It
must have cost Mr. Wrigley a pretty
penny for all this engineering and con-
struction work, but his upkeep is small
inasmuch as the water, which adds to
the attractiveness of the place, is sup-
plied gratis.
San Pedro, a few miles away from
Los Angeles, is really the port of
entry for that city. Bus lines and the
famous Pacific Electric Co., certainly
the most progressive of all California
enterprises, furnish transportation to
this harbor. From it sail vessels to
every civilized country in the world,
and it also is a harbor of refuge for all
the vessels of the U. S. Government
A war fleet is to be found here at all
times for free inspection by anyone.
Frank S. Verbeck.
—~+-2->___
Notes of Interest To Grand Rapids
Council.
Grand Rapids, Dec. 283—About three
times a year the Secretary-Treasurer,
A. F. Rockwell, is favored by a letter
from an old time member of Grand
Rapids Council, Franklin Pierce, now
residing at 1862 North Wilton Place,
Hollywood, California. When he was
carrying a grip in Michigan for many
years, selling products of the Standard
Oil Co., Mr. Pierce was known large-
ly for his genial manner and sunny
disposition, so it was but natural a few
years ago that he should remove to
the sunny clime of California. In his
letters he always expressed profound
sympathy for the poor unfortunates
who were still digging their way
through the snows of Michigan, and
contrasted their condition with those
favored sons of the earth who were
living in Southern California, where
snow was unknown. We are anxious-
ly awaiting his next letter, as we
would like to know if the people of
Hollywood enjoyed their ‘White
Christmas” as we nearly always do in
Michigan, or whether it was just
“Unusual” for them in Hollywood.
The Government report states that
Southern California was covered with
snow.
Harvey Gish and son, Russell, who
formerly lived at 545 Gladstone avenue,
have moved to the Morton Hotel,
since the death of Mrs. Harvey Gish.
Wilbur Brown, who is Vice-Presi-
dent and traveling representative for
the Brown & Sehler Co., has been on
the sick list for some time, but is mak-
ing gradual improvement. Mr. Brown
calls on the trade in Eastern Michigan
and expects to greet the buyers on his
territory soon after the first of the
year.
Junior Counselor Raymond W. Bent-
ley received a telegram last Wednes-
day, telling him of the death of his
father, James K. Bentley, which oc-
curred at Plant City, Florida. Mr.
Bentley was in business in Grand
Rapids for a number of years, but re-
tired about three years ago and has
spent the winters in Florida since, re-
tiring from active business. The im-
mediate cause of his death was high
blood pressure and heart trouble. In-
terment took place at Plant City, where
Mrs. Bentley will probably make her
future home.
Dave Drummond, residing at 1609
Plainfield avenue, who was traveling
salesman for Brown & Sehler twenty-
seven years, and a member of Grand
Rapids Council since 1902, has been ill
with throat trouble since Thanksgiving
day. His physician gave him permis-
sion to leave the house for the first
time. since Thanksgiving on Christmas
day. Mr. Drummond quit the road a
few years ago and formed a partner-
ship with Mr. Middleton under the
firm name of Middleton & Drummond,
who have been very successful in the
real estate business in Grand Rapids.
Arrangements are all set for the
dinner and dance being given by the
United Commercial Travelers of
America, in the Pantlind Hotel ball
room next Friday evening. The din-
ner will be served at 6:30 p. m. and
the entertainers during the dinner will
be Miss Marion Lypps and her com-
pany, Lew Caskey and his famous
orchestra and others. Dancing will
_ begin at 9 p. m. and continue until
-1la.m. Saturday. The.decorations will
be the most elaborate used this season
by the dance committee and the re-
freshments during the dance will be
extraordinary. The New Year dinner
and dance has become an annual ai-
fair and is looked forward to by all
those who once attend.
E. Groom, who is sentinel of
Grand Rapids Council and member of
the dance committee, left Tuesday
evening for Cleveland to attend the
annual conference of his'company, the
Cleveland Burial Case Co. He will
be accompanied by Franklin E. Shaw,
one of the leading morticians of Battle
Creek. :
Carlos R. Jacobs, representative of
the Shredded Wheat Co., of Niagara
Falls, N. Y., spent the Christmas holi-
day in Grand Rapids, the guest of his
several friends. Mr. Jacobs has been
a member of the United Commercial
Travelers about three months and is
quite enthusiastic over the advantages
of membership in the order.
The Scribe.
—~++>___
Gives Food Tablets To His Cows.
Marlborough, Eng., Dec. 15—Food
tablets for cows have been tried suc-
cessfully by A. J. Hosier, a dairyman
of Wexcombe House, near here. The
tablets are of Mr. Hosier’s own pre-
scription. He says that by experiments
covering five years he has demonstrat-
ed that milk can be produced at from
four to six cents a gallon below nor-
mal cost. He keeps his cows in the
open the year ’round and milks them
by machines.
—~+->___
Burt Long, dealer in groceries and
meats at Freeport, renews his subscrip-
tion and writes the Tradesman as fol-
lows: “I have read and used the
Tradesman as my business guide for
over twenty years, and have received
a great deal of valuable information
from its pages. I could not do busi-
ness without it.”
oo
Flint—R. F. Zackarais, of the’ firm
of Zackarais, grocers, was killed in an
automobile accident Dec. 28. He was
a member of the executive board of
the Retail Grocers and General Mer-
chants Association,
—_~>-___
Never put your hand out further
than you can draw it back.
First Ice Cream in Arctic Circle.
Circle, Alaska, Dec. 24—Ice cream
sold like hot cakes at $1.75 per quart
while the thermometer stood at 40 be-
low zero here on Tuesday. The ice
cream was received from Seattle as a
Christmas delicacy, and is said to be
the first ever to be received in the
Arctic Circle.
$1,650,000
Pantlind Hotel
Company
(Closed Issue)
1Q,
52%
FIRST MORTGAGE
(FEE) SINKING FUND
GOLD BONDS
Due August 1, 1946.
Denominations
$1,000, $500.
GRAND RAPIDS TRUST
COMPANY, Trustee
Secured by First Closed Mortgage
on the land and building appraised
at $4,007,885.20—which makes this
approximately a 41% loan.
Net earnings ended December 31,
1925, were 2% times. interest
charges.
A Sinking Fud is provided which
will retire in excess of one-half
of the bonds before maturity.
In the opinion of counsel these
bonds are legal investment for
Savings banks in Michigan. Free
from Personal Property Tax in
Michigan.
PRICE 100
AND INTEREST YIELDING 54%.
Howe, Snow
& BERTLES xc.
Investment Securities
GRAND RAPIDS
New York Chicago
San Francisco
Detroit
All information given herein is
from official sources or from
sources which we regard as re-
liable, but in no event are the
statements herein contained to
be regarded as our representa-
tion.
NEW BURDICK
Corner Sheldon and Oakes;
Facing Union Depot;
Three Blocks Away.
That is why
LEADERS of
Business and
Society make their
headquarters
at the
400 Rooms—400 Baths
In KALAMAZOO, MICHIGAN
In the Very Heart
The Only All New Hotel in the City. Representing a $1,000,000 Investment
250 Rooms—150 Rooms with Private Bath—European $1.50 and up per Day
RESTAURANT AND GRILL—Cafeteria, Quick Service,
Entire Seventh Floor Devoted to Es
WALTRR J. HODQES, Pres. and Gen. Mgr.
HOTEL BROWNING
GRAND RAPIDS
Rooms with bath, single $2 to $2.50
Rooms with bath, double $3 to $8.80
None Higher.
“A MAN IS KNOWN BY THE COMPANY HE KEEPS”
PANTLIND HOTEL
“An Entire City Block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
MORTON HOTEL
GRAND RAPIDS’ NEWEST HOTEL
Rates $1.50, $2, $2.50 and up per day
is the famous
Fireproof
of the City Construction
Popular Prices
pecially Equipped Sample Rooms
160 Fireproof
Rooms
Cafeteria—Sandwich Shop
150 Outside Rooms
$1.50 and up - - -
HOTEL CHIPPEWA
HENRY M. NELSON, Manager
New Hotel with alf Modern Conveniences—Elevator, Etc.
Hot and Cold Running Water and Telephone in every Room
European Pian
MANISTEE, MICH.
Dining Room Service
Rooms with Bath $2.50 and $3.00
DRUGS
Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-Pr-esident—J. C. Dykema, Grand
Rapids.
Director—H. H. Hoffman, Lansing.
Coming Examinations—Detroit, Jan. 138,
19 and 20; Grand Rapids, March 15, 16
and 17.
Selling Incidents That Offer Sugges-
tions To Others.
A middle aged man came to the
cigar counter of a drug store and pur-
chased a package of cigarettes. One
of the two owners of the store waited
on this customer and noticed that he
was a Stranger. Here, then, seemed to
be an opportunity for making a per-
manent patron for the store. But the
druggist also noticed that the customer
was a sour looking individual who ap-
parently didn’t have a drop of the milk
of human kindness in him. In fact, he
was the type of person who, apparently
delights in bawling out people and in
making people feel uncomfortable.
How, then, get under this customer’s
hide and make such a hit with him
that he would want to regularly buy
goods from the store?
The druggist thought the matter
over briefly and then said to the cus-
tomer:
“If you're a stranger in this town
trying to get located here, we'll be glad
to help you in any way we can.”
“Huh,” said the customer, “I’m lo-
cated already.”
“Well, then,” persisted the druggist,
“we'll be glad to have you patronize
us regularly.”
“Huh!” exclaimed the customer
again, and turned to walk from the
store.
The druggist had rather expected
this and he immediately came out from
behind the counter and caught the cus-
tomer by the arm.
“Say,” he said, “just for your own
good I’m going to tell you something.
You know ‘this is an oil town and
there’s a bunch of hard boiled eggs in
this town that won't stand for any
sort of rough stuff. Some of ’em would
knock you for a row of filling stations
if you weren’t any more civil to them
than you’ve been to me. So it might
be wise to watch your step. Person-
ally, I don’t mind gruffness because I
used to be that way myself, but I al-
ways feel like warniug anyone against
gruffness and incivility in this town
because it doesn’t get a person any-
where here.”
Representatives in
brincipal cities,
Consult your local
telephone book.
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UN
TTT
MICHIGAN TRADESMAN
The. customer looked absolutely
astonished. Then he looked angry.
But, finally, he smiled a little grimly.
“I had that coming to me,” he told
the druggist. “I don’t mean anything
by it—it’s simply an unfortunate
habit.” : :
And that customer developed into
one of the establishment’s best cus-
tomers and boosters.
Sometimes, under exceptional cir-
cumstances when the druggist is able
to s'ze up a man exactly right, it pays
to get rough w:th « customer in some
such way as this.
A young matron, about thirty years
of age, had purchased an amber toilct
set at a drug store and after using it
for a month, came to the store to e>-
change it.
“I shouldn’t have put that much
money into the set,” she told the drug-
gist. “I really can’t afford it and I’d
like to get my money back.”
The druggist examined the set care-
fully. It showed considerable signs of
usage. The set could never again be
sold as a new set.
What was the druggist to do? The
customer was a consistent patron of
the store and had a wide circle of
friends and relatives who were also
patrons of the store.
The druggist felt that he must per-
suade the customer to keep the set,
but he also saw that to make her do
so and feel all right about the proposi-
tion would be a more difficult sale
than the selling of the set to her in
the first place had been.
“I think I know just how you feel
about the matter,” said the druggist.
“I’ve wanted to turn in various things
I’ve bought from time to time and get
my money back on them. But, after
once using the articles, I’ve realized
that it is impossible to turn them in
for anything like the amount paid for
them. ‘
“You realize that I can’t resell this
set as a new set and you know there’s
no demand for used toilet sets. So it
means that if I give you your money
back-.for this set I will be making you .
an actual present of some money—
this present being the difference be-
tween the amount I return to you and
the sum at which I can sell this set.
“Now I don’t believe that either you
or your husband want me to be giving
you money, do you?”:
The customer gasped.
ae Re Pade
eee EH),
GRAND RAPIDS, MICH.
Store Planners, Designers and
ufacturers of
Gixtures in the
TTT
id
“Why, that isn’t it at all!” she ex-
claimed.
“It certainly is just what it is!” the
druggist replied. “You came in and
bought the set voluntarily. You've
used it a month. Now you want me
to buy it back from you without your
paying anything for the use of the set.
If that isn’t asking me to give you a
present of some money, what is it?”
With something of a gasp the cus-
tomer bundled up the set and left the
store. For some weeks she didn’t ap-
pear in the store again. But, finally,
she came back and was as good a cus-
tomer as. ever.
Isn't the above a good line of argu-
ment for other druggists to use in
similar cases?
A prosperous looking Stranger of
about forty years had purchased a box
of fairly expensive cigars at a drug
store cigar counter. The clerk in
ci:arge of the counter felt that the cus-
tomer could buy more than this and
should buy more than this, for the
customer's large automobile was wait-
ing for hin: in front of the store so
the means of carrying his purchases
was right at hand and, also, the sales-
man felt there was no doubt about the
customer’s ability to buy.
But—the customer was in a hurry.
It was evident, then, that if any
further sales were to be made to this
customer they must be made quickly.
“Y’ll make you a proposition,” de-
clared the salesman, doing some rapid
mental arithmetic, “I’ll seli you an-
other box of these cigars and two car-
tons of your favorite cigarettes at a
dollar and a half less than the cost of
the goods if you bought ’em separate-
ly.”
The customer looked up interestedly.
“What makes you think I'd be in-
terested in that sort of a saving?” the
customer asked.
This was different from what the
salesman had expected, but he was
equal to the emergency, nevertheless,
“Because you look to be successful,”
the salesman said, “and I’ve noticed
that the successful men are always
looking for ways and means of saving
money.”
And the sale was made. Sometimes
a little subtle flattery of this sort is
the best sort of a sales aid.
“Oh, I wouldn’t think of
rouge!” exclaimed a middle
using
aged
tk!
C¥inest Store
Wor Id e
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47
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=
45
RS AR
El Ms
December 29, 1926
maiden lady when the druggist who
owned the store where she regularly
ate her lunches suggested to her one
day that she try some new rouge he
had just received.
“That’s the way the flappers catch
the fellows nowadays,” he told her in
reply. “You're a good looking person
and you owe it to yourself to keep
step with the rest of the good-looking
people. Try some of this rouge. It
won't hurt you.”
The lady actually blushed at this,
but she made a small purchase. The
rouge greatly bettered her appearance
and soon she was one of the store’s
best purchasers of beauty goods. Also,
in a short time, this lady got married.
Unquestionably every feminine pa-
tron of a drug store who doesn’t -use
rouge offers an equally good sales op-
portunity to the live wire druggist. So
use this same line of talk in selling to
them. Frank H. Williams.
—_.+-—___
Eye Cream. _
Petroleum jelly, pale yellow ~_-_6 dr.
Deodorized cocoanut oil -.-.____ 4 dr.
Lanolin, hydrote 2. 2 dr.
Cocoa butter 222 2 dr.
Peach kernel oil -...-_--_._____ 2 dr.
Hard paraffin 2.02 2 dr.
This is a massage cream and skin
food combined for treating the hol-
lows round the eyes. A cream is need-
ed which liquifies by heat of the hand;
ordinary creams “pull” too much. A
little cream, the size of a pea, is rub-
bed into the palm of the hand to melt
it, then applied with the tip of the
little finger. A stearate from cocoa-
nut oil can replace the oil in this and
the cuticle skin cream formula.
—_—~><--.—__.
Eyelash Cream.
Petroleum Jelly, pale yellow --1 oz.
Peach kernel oil ~.-...__.____ 2. dr.
Hard paraliin oo 1% dr.
To be applied to the eyelashes with
a cosmetic brush, the lashes to be
brushed upwards to help the curl. The
brush should be supplied with the
cream, and shaped like a miniature
toothbrush.
——_-+-s__
Anti-Wrinkle Cream.
Lanolin, hydrous -.-_._.____ | 1% oz.
Petroleum jelly, white _...___ 6 oz.
Petroleum jelly, yellow _..____ 8 oz.
Distilled witch hazel ___..____ 5 oz.
Hard: paraffin: 2 ~ %oz.
———_2--¢___
A poet’s sole chance for getting
money is to marry it.
Af
ATTA
DRUG STORE
PLANNING
Recommendations
bo fit individual
conditions,
“«
DRUG STORE
FIXTURES
Planned to make
every foot of store
into sales space.
>]
December 29, 1926
MICHIGAN
TRADESMAN
Feature Programs,
In connection with window and in-
terior displays of radio it is a good
idea to use a show card on which you
call attention to the broadcasting of
some special sporting event or some
interesting feature on the regular pro-
grams. Let people who haven’t radios
know what they are missing. The
average American ‘s no longer interest-
ed in radio solely for the sake of the
novelty of the thing. The varicus
musical, sporting and political events
are what interest him, and the more
you tell him about these the more you
are boosting your radio sales.
—_»22—.—— _
Keep a Record of Window Trims.
Keep a record of your window dis-
plays. Set down the date, type of trim,
goods shown, number of days the dis-
play was kept in the window, and the
results. Such a record will tell the
merchant what his best displays have
been, and what ones were failures,
The big department stores invariably
keep careful records of their windows
and profit by carefully studying these
reports. General impressions count of
course, but cold facts will often dem-
onstrate that the window you like the
best is in reality a poor seller.
—_—_22->—__
Real Shadows.
A shadow on the wall
Came through my window pane
To palliate the thrall
Of night, as I had lain
Upon my bed alone
With darkness everywhere,
And danced within the zone
A street-lamp lighted there.
I watched the shawoded tree
Set out long years ago
No higher than my knee,
But rapidly did grow,
Now venturing to climb
Through storied window pane
When storms beat trunk and limb
In bleak October’s rain,
Shadows are truest things
With accurate design,
Depicting happenings
When these i eg the line
Of light; or mote it
Perchance are nen intent
To show how accurately
An error may be sent.
Could mortals only know
How far these: acts of ours
Do shadows also throw
Within the darkened hours
Which come perhaps with pain,
TO some disheartened one,
Would they not dare the strain
Like this old tree has done?
Charles A. Heath.
——_2-~2 >
I consider it one of the outstanding
accomplishments of the electric indus-
try that it is steadily increasing the
amount of electric power behind the
American workman, enabling him to
substitute brain for brawn, protecting
him against the competition of cheap
foreign labor and increasing his pro-
ductiveness to the points where he
earns and deservedly enjoys the high-
est living standards in the world.
S. Z. Mitchell.
—_+2>——___
Since the United States adopted a
policy of immigration limitation and
fixed admittance quotas there have
been many attempts to alter the re-
strictive provisions. Most of these
have been contrary to the spirit of
the policy established and many of
them sponsored by ax-grinders. Now,
however, the Senate has given its en-
dorsement to a broadening of the law
which is not only practical and hu-
mane, but a contribution toward the
solution of the vexing problem of
Americanization. It has adopted Sen-
ator Wadsworth’s proposal to permit
the@entry, regardless of quota restric-
tions, of wives and children of aliens
admitted prior to July 1, 1924, who
have applied for naturalization. There
are said to be 35,000 aliens affected.
Under the existing regulations their
families might be kept from them for
as long as three years. The new plan
would enable these prospective citizens -
to take deeper root in American -soil.
Family life is the greatest of all
stabilizers, not only from a sociolog-
ical — of view but morally as well.
* athe tal eee tanec
The Seasons Greetings
4
TTF
with all kind thoughts
and best wishes for
Christmas and the
New Year
ae
Wholesale Only
WHOLESALE DRUG PRICE CURRENT
Prices quoted are nominal, based on market the day of issue.
Acids
Boric (Powd.) _. 12%@ 20
Boric (Xtal) _.. 15 @ 25
Carbolic _____ 4 @ 40
Citric te 0 @ 65
Muriatiec —..... 34@ 8
ING Gre oe 9 15
Omailor 164%@ 25
Sulphuric __-_-_ 3%4@ 8
Wartaric 20020 1 40 @ 50
Ammonia
Water, 26 deg... 06 @ 16
Water, 18 deg... 054%4@ 13
Water, 14 deg... 04%@ 11
Carbonate .._-- 20 @ 25
Chloride (Gran. 09 @ 20
Balsams
Copaiba ______.- 85@1 25
Fir (Canada) .. 2 75@3 00
Fir (Oregon) ~~ 65@1 00
Peri 00@3 25
Welt: 2 00@2 25
Barks
Cassia (ordinary). 25@ 30
Cassia (Saigon)_. 50@ 60
Sassafras (pw. 50c) @ 60
Soap Cut (powd.)
BOG 25
Berries
Caheh: 20 @1 00
te @ 2
CEMINe? oo 12@
Prickly Ash 2. @ 7
Extracts
itcorice: 60@ 65
Licorice, powd. _.. 50@ 60
Flowers
AYR CA oe @ 45
Chamomile (Ged.) @ 60
Chamomile Rom... @ 50
Gums
Acacia, Ist _.____ 50@ 55
Acacia, 2nd _... 45@ 50
Acacia, Sorts -_.. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 65@ 70
Asafoetida -_-___ 50@ 60
POWs 75@1 00
Camphor _ WW... 1 05@1 10
Cuaige i @ 80
Guaiac, pow’d __ @ 90
MONO: @1 10
Kino, powdered__ @1 20
Ee @ 60
Myrrh, powdered @ 65
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19 92
Shellac -.-.___._ 65@ 80
Shellac Bleached. we. =
Tragacanth, pow.
Tragacanth 1 1502 Be
Turpentine —...-. @ 30
Insecticides
ArSeTiG oe 08@ 20
Blue Vitriol, bbl. @07%
Blue Vitriol, less 08@ 15
Bordea. Mix Dry 13@ 22
Hellebore, White
powdered -_.... 18@ 30
Insect Powder _. 35@ 45
Lead Arsenate Po. 18@ 31
Lime and Sulphur
Dry oo 8@ 23
Pua Green _.... 20@ 37
Leaves
Buch 2 85@1 00
Buchu, powdered. @1 00
Sage, Bulk __--__ 25@ 30
Sage, % loose _. @ 40
Sage, powdered_- @ 35
Senna, Alex. _... 50@ 75
Senna, Tinn. pow. oe 35
tive Uret Ss 20 25
Oils
oe Bitter,
Seo 7 50@7 75
Almonds; Bitter,
artifi _----. 3 00@3 25
Almonds, Sweet,
Tre oe oe 1 50@1 80
Aeaoube Swee
imitation ... 1 00@1 25
Amber, crude __ 1 25@1 60
Amber, rectified 1 50@1 75
AMINE 6 aus 1 40@1 60
Bergamont __.-11 wae 15
Cajeput _-.-... 1 50@1 75
Caseig oe 4 00@4 25
Castor.) 2 1 50@1 75
Cedar Leaf __.. 1 75@2 00
Citronella __..._ 1 50
Cloves
Cocoanut
Cod Liver __-_-.
Croton oc cee 2 00@2 25
Cotton Seed ____ 1 25@1 45
Cubebs: 6 50@6 75
Bigeron __--_... 9 00@9 25
Eucalyptus -___ : 25@1 50
Hemlock, pure__
Juniper Berries. 4 50@4 75
Juniper Wood ~— 1 50@1 75
Lard, extra ___. 1 55@1 65
Lard, No. 1 __-. 1 25@1 40
_ Lavender Flow__ 7 50@7 75
Lavender Gar’n_
EMVGON .
Linseed, raw, bbl. @ 89
Linseed, boiled bbl. @ 92
Linseed, bld. less
Linseed, rw. less
Mustard, artifil. oz. A 35
Neatsfoot -.._._
Olive, pure _... 3 75@4 50
Olive, Malaga,
yollow 3 2 75@3 00
Olive, Malaga,
BrOGH 2 75@3 60
Orange, Sweet — 5 00@5 25
Origanum, pure_ @2 50
Origanum, com’! 1 00@1 20
Pennyroyal -._. 3 25@3 50
Peppermint _.. 9 00@9 25
Rose, pure __ 13 50@14 00
Rosemary Flows i 25@1 50
Sandelwood, E.
z
alsa eee 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint —-.___ 9 00@9 25
Sperm 1 50@1 75
EE ee 9 00@9 25
Tar USP. 202. “<3 75
Turpentine, bbl. 93
Turpentine, less 1 0001 13
Wintergreen,
BORG 6 00@6 25
Wintergreen, sweet
birch: soo 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed -__. 6 00@6 25
Wormwood -... 9 00@9 25
Potassium
Bicarbonate -... 35@ 40
Bichromate -._.. 15@ 25
Bromide ....._-- 69@ 85
Bromide ~_.-.--- 54@ 71
Chlorate, gran’d 23@ 30
Chlorate, powd.
OF “etalk 16@ 25
Cranids 2... 30@ 90
FOGG 2 4 66@4 86
Permanganate _. 20@ 30
Prussiate, yellow 40@ 50
Prussiate, red — @ 70
Sulphate —_--- __ 35@ 40
Roots
PAROR GE 8 380@ 35
Biood, powdered. 35@ 40
Calamus 20... 35@ 75
Elecampane, pwd. 25@ 30
Gentian, powd.._. 20@ 30
Ginger, African,
powdered ______ 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,
powdered ______ 45@ 650
Goldenseal, pow. @8 50
Ipecac, powd. —_ @6 00
Iigorice 20 35@ 40
Licorice, powd... 20@ 30
Orris, powdered. 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd._. @1 00
Rosinwood, powd. @ 40
Sarsaparilla, Hond.
ground
Sarsaparilla Mexican,
Glycerine ~....._ 32@ 52
Sauls. 35@ 40
Squills, powdered 60@ 70
Tumeric, powd.-. 20@ 25
Valerian, powd.__ @1 00
Seeds
CTEM Se @ 35
Anise, powdered 35@ 40
Bird; i¢ ooo fe 17
Camiary 20 w@ 16
Caraway, Po. .30 - 30
Cardamon __.... 3 75@4 00
ae pow. .30 200 25
ee ee 15@ 20
Fennell _.....__ 25@ 40
WN oo 08@ 15
Flax, ground ... 08@ 16
Foenugreek, pwd. 15@ 25
Siero 8 15
Lobelia, powd. .. @1 60
Mustard, yellow 17@ 25
Mustard, black... 20@ 256
PapUy oo. 15@ 30
Quince —-.__--_. 1 00@1 25
Hane oo 15@ 20
Sabadilia Ss cea 60@ 70
Sunflower — -... 11%y@ 15
Worm, American 30@ 40
Worm, Levant — 5 00@5 25
Tinctures
Aconite ~~... @1 80
Aloes ___. a @1 45
Arnica —_.-. a @1 10
Asafoetida -...... @2 40
Belladonna _____- @1 35
Benzoin @2
Benzoin Comp’d_ @2 65
Buches @2 55
Cantharadies ___ @2 85
Capsicum uo. @2 20
Catechtw oo @1 75
Cinehiona: 200s. @2 10
Colchicum ___.__ @1 80
Cubes @3 00
Digitale re Sarees
ssteeiospae
=> Se as
2
neat EOE males saint Sew oo Orr
December 29, 1926
‘MICHIGAN TRADESMAN
31
sworn and examined, without a reporter.
The first meeting then adjourned without
date and the case was closed and re-
turned to the district cocurt as a case
without assets.
On this day also was held the final
meeting of creditors in the matter of
Harry Hall, Bankrupt No. 3023. The
trustee only was present. The trustee’s
final report and account was approved
and allowed. The bills of the estate were
approved and allowed and ordered paid
as far as the funds on hand would permit.
No objections were made to the discharge
of the bankrupt. The final meeting then
adjourned without date and the case will
be closed and returned to the district
court in due course.
On this day also was held the final
meeting of creditors in the matter of
William A. Ring, Bankrupt No. 2955. The
trustee was present in person. One claim
was proved and allowed. An order was
made for the payment of expenses of ad-
ministration, as far as the funds on hand
wi.l permit. There were no objections to
discharge. The final meeting then ad-
journed without date and the case will
be closed and returned to the district
court in due course.
On this day also was held the first
meeting of creditors in the matter of J.
Thomas Deacey, Bankrupt No. 3045. The
bankrupt was present in person and rep-
resented by attorney Judson E. Richard-
son. Creditors were present and repre-
sented by A. W. Penny. Claims were
proved and allowed. The bankrupt was
sworn and examined, with a reporter in
attendance. H. A. Millard was elected
trustee, and his bond placed at $500. The
first meeting then adjourned without date.
——_ + + ___-
Less Cider Vinegar This Year.
Manufacturers of cider vinegar say
that on account of recent weather con-
ditions there will be far less cider vine-
gar to offer during 1927 than was the
case in 1926. During the early part
of this year’s pressing season the rain-
fall was abnormal, retarding the pick-
ing up and delivery of the fruit, so
that the pressing season did not really
start until a much later date than
usual. Then on December 3 severe
cold weather and snow was general
throughout the East, the thermometer
registering zero in most places and
freezing the fruit so badly that no more
apples can be picked up this season,
thus cutting down the pressing season
to one of the shortest on record. An-
other condition tending to decrease
this year’s production is the low sugar
content of the juice. In most cases
the value of the juice pressed fluctuated
from 4.7 to 5.4 per cent., with a prob-
able average of 5 per cent., which
means a very decided reduction in the
available volume of 40 grain vinegar.
2.2
Buying Tendencies For Spring.
Even allowing for hand-to-mouth
buying, the orders placed for early
Spring in many textile and apparel
lines are very slow in developing, ac-
cording to a number of wholesalers
here. Much of this is traced to the
lack of favorable selling weather for
seasonable merchandise during the past
few months. Retailers, accordingly,
have been holding back until the holi-
day selling period and then the clear-
ance sales are completed. Beyond this,
however, is the belief which has gained
considerable strength among retail ex-
ecutives, that a “moderate decline” in
business is likely next year. Coupled
with this is the strong consumer
preference for novelties, the favor for
which, however, is uncertain and leads
retailers to minimize their risk by
small and frequent purchasing. There
is every indication that retailers as a
whole will adhere to the policy of quick
turnovers on limited amounts of stock
during the coming year.
Penick & Ford Doing Well.
Penick & Ford, which is in the same
kind of business as Corn Products Re-
fining, looks for a good business in
1927. The directors recently declared
a 25 cent quarterly dividend, after hav-
ing satisfied all back dividends on the
preferred. The company has $1,000,-
00 Liberty bonds on hand and about
$500,000 cash. Penick & Ford has al-
ways been a good earner, surplus avail-
able for the common over the last
six years averaging about $3 a share,
and, as as everyone knows, there have
been some pretty bad years. Corn
Products Refining will close one of the
best years in its history and Penick &
Ford will make an equally good show-
ing. The differential between the price
of corn and sugar is now very favor-
able to the corn products industry.
Penick already has two years sinking
fund requirements on hand.
—_»~-.+___
Three Grocery Chains Give Up the
Ghost.
New York, Dec. 21—Three chain
store corporations went into bank-
ruptcy in this locality lase week.
The Healey Corporation,. which
some time ago took over the Ecker-
son Chain Stores of Jersey City and
also the stores of the Atlus company,
had a chain of twenty-seven retail gro-
cery eStablishments. It has been slow
pay for some time, and has been hav-
ing difficulty in getting credit. T. J.
Healey the owner, reports assets of
$35,000, consisting mostly of stocks
and fixtures. No report is given of
liabilities.
The Tee Jay chain of thirteen gro-
cery stores, which was allied with the
Healey corporation, also filed a bank-
ruptcy petition, showing assets of
$18,000, and no liabilities.
The Federal Grocery stores, Inc., a
small chain having its headquarters in
Nishkayuna, N. Y., also filed a vol-
untary certificate of dissolution.
—_—_—_->- 2-9 ————
American Chickens Will Rejuvenate
Grecian Fowl.
New York, Dec. 17-—American
chickens will soon cackle and crow
amid the classic ruins of Greece. Bear-
ing the blessing of an arch-bishop of
the Greek Orthodox church, 100 prize
fowl from American’ poultry farms are
on their way to rejuvenate the Grecian
poultry. Other chickens are soon to
follow this first shipment. Some tur-
keys will also be sent and later, per-
haps, some American pigs and cattle.
The chickens of Greece and the Near
East are all “sad birds,” therefore the
importation of American poultry. The
propagation of these fowls will be
supervised by American experts. In
time, it is hoped, thoroughbred White
Leghorns. Rhode Island Reds _ and
other geod American chickens will be
as common in Greece and the Near
East as here. ,
——
Raincoats Moving For Sales.
Buying of raincoats for sales pur-
poses has served to reduce steadily the
stocks in the hands of wholesalers.
Misses’ and children’s garments have
been in most active demand. Recent-
ly, manufacturers introduced leather
finished coats, and these are said to
have a strong call at present, although
active business is also being done in
the high colored and plaid rubberized
cloth merchandise. Many of the
models have the raglan sleeve. Red,
blue, green, tan and black are describ-
ed as the best selling colors.
—~-+.___
Features of Children’s Coats.
Novelty sports fabrics featuring
plaids and other@designs are outstand-
ing in the early lines of children’s
coats for Spring. Garments of sheen
worsteds are to be offered a little
later. Fur trimmings are used on
many coats, the varieties favored be-
ing those also utilized in garments for
adults. In the better merchandise, the
trimmings are of unborn calf, twin
beaver and moufflon. The lower priced
coats are mostly untrimmed. They
comprise tailored styles having patch
pockets and leather belts.
—_—_+-+—___
Undergarments Bought For Sales
Buyers are now actively covering
underwear needs for January sales, in
addition to merchandise for pre-holi-
day selling. Rayon garments, includ-
ing vests, chemises, bloomers and
“French panties,’ have been particu-
larly sought. Clearance lots of glove
silk underwear have also been taken
by the stores for their forthcoming
sales. Costume slips have likewise re-
ceived much attention from buyers,
particularly garments of radium or
other lustrous material. Dealers in
hand-made Philippine and Porto Rican
undergarments trimmed with lace, es-
pecially light gowns, have had an ac-
tive demand lately.
—_+>-____
Wash Goods Bought For Spring
Plain and printed Celanese fabrics
continue outstanding in the new lines
of wash goods for Spring. Especially
important are sports satins and plain
and printed voiles. The latter feature
somewhat larger patterns than the new
printed silk and cotton fabrics, which
usually have small and medium de-
signs in multi-colored combinations.
New warp printed effects in rayon
weaves are also proving good sellers.
In the cheaper goods there has been a
good call for many printed batistes and
dimities.
>
Butter at Unprecedented Price.
Moscow, Dec. 10—Butter, which 1s
one of Russia’s principal agricultural
products, has reached the unprece-
dented price of $1.17 per pound in
Moscow, on account of a shortage in
all the State stores. While private
stores have limited supplies, the shelves
of the co-operatives are empty. In
order to corner the Siberian supply
and make butter available for export,
the government railroads are refusing
to accept shipments to private dealers.
The latter now are receiving butter by
mail. The Moscow post office is
swamped with big boxes of the cream-
ery product. The butter shortage fol-
lows a_ similar unaccountable egg
famine in the larger cities. A short-
age of textile goods has been aggravat-
ed by the cold weather.
a
My Symphony.
To live content with small means;
to seek elegance rather than luxury,
and refinement rather than fashion; to
be worthy, not respectable, and
wealthy, not rich; to study hard, think
quietly, talk gently, act frankly; to
listen to stars and birds, to babes and
sages with open heart; to hear all
cheerfully, do all bravely; await oc-
casions, hurry never; in a word, to let
the spiritual, unbidden and unconscious
grow up through the common; this is
to be my symphony.
William Henry Channing.
—_+~--.___
Selfishness makes riches, but never
happiness.
of taxes.
of an executor.
REASON FOR THE
DEVELOPMENT OF A
TRUST COMPANY
We are quite forcibly reminded that the Amer-
ican people have not long been the possessors of
great wealth, for it is said that George Washing-
ton, one of the wealthiest men of his time, was
worth about $500,000.00.
With the mines, railroads and a hundred and
one industries that have made for our wealth,
there has been brought into existence stocks,
bonds, mortgages and every conceivable form of
security, as well as a variety of different kinds
This variety of securities, good, bad and in-
different, and different forms of taxes, has called
for the skill of experts in the proper handling of
an estate, demanding a variety of qualifications
The combination of these qualities in a Trust
Company, is the cause of its tremendous growth.
Appoint as executor and trustee the
FFRAND Rarins [Rust [‘OMPANY
GRAND RAPIDS, MICHIGAN
32
Opinion of a Practical Farmer on Re-
forestation.
Trufant, Dec. 23—I suppose there
are few farmers who read the Trades-
man, but enjoy reading some-
thing a little different than farm re-
lief and co-operation all the time. I
am not in favor of combines of any
kind. However, other combines may
press the farmers into it. If so, and
he gets a good bull puncher at the
head, it will be all off and we again
will have high cost of living. I fail to
see how any kind of financing or price
fixing can or will benefit the farmer
any better than conditions at the pres-
ent time. Up to the past two years
everything we farmers had ‘to buy has
been very high, especially labor. If a
farmer wishes to grow more than he
consumes he is confronted with high
taxes and high wages.* The combines
have caused one-third of the farmers
to go to the cities. Their houses stand
empty and they have become consum-
ers. We few who are left feel the
benefit. \I call farming in fairly good
Shape now, but we should be more
careful, because this condition may not
last. Business may get top heavy and
tumble, leaving the consumer with an
unpaid home, an old automobile and
nothing to buy the necessaries with.
The majority are free spenders and
hard times to follow cannot surprise
us old timers, but let this come and
be as it may. I will now get at what
interests me most, which is regarding
conservation. The article by Frederick
Wheeler in your last issue hits my
hobby and is of much interest to me
and I think it should be to all. I have
read a good deal regarding conserva-
tion of timber, game and fish; also
reforesting, but to my mind it amounts
only to talk and salaried officers. Tour-
ists are invited at a time of the year
when we often have dry weather,
which causes fires. They must smoke
cigarettes which are very dangerous in
dry windy days and sure to cause
fires, destroy timber and game. This
does not look like conservation, does
it? As for timber, game and fish,
sports save nothing. In regard to tree
planting, reforesting the white pine
cannot be duplicated. I find them hard
to get started. I have one twenty-
three year old tract about 30 feet high.
One year it grew 18 inches; usually
about 14 inches per year; one more
three years old, only 12 inches, but.
growing. I have hard maples and
white oak, forty-five years old, 40
inches in circumference, black walnut
twenty-two years old which will meas-
ure 18 inches and better: some of
them bore as much as two bushel nuts
per year. We have a few cedars fifteen
years old which are growing fine and
are beautiful. I think the maple, oak,
cedar, walnut and white ash are all
easier to get started than the pine. I
am the owner of some wild land, part
of a lake and creek, running directly
through half mile and timbered with a
57 year old growth of white pine, oak,
beech, elm, basswood, black ash and
maple and find this land will reforest
itself if live stock is kept out. All but
the pine, which would also were it not
for the squirrels, but they will find the
seed. They also are after other seed,
but there is much they cannot do away
with, but very little of either, as the
ground is literally covered by seeds
from maples, oaks, cherries and beech
nuts, but we are pasturing some cattle
in the summer. They do very little
harm to the young growth, but we
used to pasture some sheep. They
killed all those seedlings. We did not
mind this, as the older trees would in
time smother them. We have now
sold the sheep, as visitors to the lake
and streams began to kill them for
mutton. So to avoid trouble we dis-
posed of them and will now see what
the young growth will do. We think
there is a long. stretch along Flat
River, between Greenville and Langs-
ton, also some above which in, most
places has quite a growth of timber.
MICHIGAN
along the river and around the con-
Why not have the State buy this up
necting lakes that is not already tim-
bered? It will reforest itself by keep-
ing live stock out. Put up dams at
the three old sites and grow more
fish. Then we can fish unless nets are
used. I have fished in those lakes
and streams before the dams and
while they were there and also after
and know the breeding of fish was
destroyed .after the dams were re-
moved. The dams now could be used
for power and lighting and some day
will come, but when? I. hear of te-
foresting cut-over land farther North.
No doubt this land can be gotten
cheap or for nothing, but for us, the
present generation, I would call it dear
with a gift of $50 per acre, beside the
land that is to compare it with an all
ready growth of say 25 to 60 years old
in places and can reforest itself on the
naked spots.
I have lately come back from a
hunting trip, the first since the one
buck law, and watched closely along
the G. R. & I, also Duluth, South
Shore & Atlantic and Chicago, Minne-
apolis & St. Paul and then in the so-
called woods from fourteen to eighteen
miles East of Sidnaw, which is nearly
all cut-over, and I must say I saw very
little that will be of any value for
timber the coming hundred years. I
Saw spruce at least thirty years old that
are not long enough for a pike pole.
I saw Norway pine on the heavy cut-
over white pine land grown up on old
ra‘lroad logging beds in Baraga county
over thirty years old not big enough
for fence posts. I found very little
hardwood timber of any kind on those
cut-over lands, lakes or streams of any
kind. We were not far from Trout
Creek, but did not see that. I believe
Montcalm and Kent counties could
furnish very good reforesting land
along lakes and streams and also pro-
duce more game and fish. I suggest
Frederick Wheeler look into this and
see if I am not right. We now read
our Government should take over or
reclaim all delinquent tax land, which
I should think best before such lands
become valuable if ever in this coming
generation. We will now soon have a
new administration and have a change
in conservation of both timber, wild
game and fish. At this time we have
a great supply of officers to protect
the forest and yet invite tourists to
destroy the forests by fires; kill the
wild game and birds and protect the
fish after they are well fished out and
the breeding ground spoiled by the
lowering of the water of lakes atd
streams by the straightening of the
streams and removing of the many
dams that furnished power for the re-
moving of our late forests. No doubt
but those dams will again be rebuilt,
the low lands flooded and we will
again have power for lighting and
plenty of fish. G. P. Rasmussen.
— r++. ___
Made $10,000 on Purchase of Lot im
Clawson.
Los Angeles, Dec. 20—To-day I
got $10,000 I didnt’ earn. So others
will have to earn $10,000 they will not
get.
Twelve years ago in the village of
Clawson, Michigan, a corner lot sold
for $2,500. Then ford workers and
others settled around that corner, in-
creasing its land value. Eight years
ago I bought that corner for $8,500 and
moved an old building on to it. This
I rented to a druggist, who has paid
the expense of my holding that cor-
ner ever since. Then still others
moved there, increasing its land value
still more. To-day I sold that cor-
ner to the druggist for $20,000. That
lot as a lot is not worth a dollar more
than when I bought it, but: the people
who live around that lot give it its
value. I sold that druggist the people,
not the lot. The man I bought it from
profited $6,000 and my rake-off was
$10,000, Spo that druggist has $16,000
TRADESMAN
invested that we got and he will have
to charge it up on things he sells.
Henry ford thought druggists were
overcharging so he put in a stock of
drugs to sell his workmen. He does
not see what increasing land values
are doing to his workers. If to-
morrow it should be announced that
ford were again tu increase the wages
of his men, land values would jump
up still more and take it away from
them. Mr. ford cannot see the joke.
The lot I sold is about fourteen
miles out of Detroit. Now look at the
increased land values in Detroit. Say
they are only one billion dollars. This
means that employed capital and labor
in Detroit will have to earn at least
one million a week that it will not get.
Increased land values are paid for in
interest and higher rents and charged
up, whether you buy prunes or cough
syrup or get a tooth pulled. Manu-
facturers’ associations and labor or-
ganizations are still cave men. They
want to take something away from
one another and as yet haven’t one bit
of economic sense. They are so near
sighted they do not realize that in-
creasing land values are getting a big
part of their earnings.
Single tax would untax improve-
ments created by employed capital
and labor and, instead, tax vacant lots
the same as lots in use. It would not
tax improvements on a lot, but would
base its value on the number of peo-
ple around that lot. That is called
location value and would make holding
idle lots unprofitable and throw them
on the market. If we were operating
under single tax, that druggist could
probably have bought that corner for
$2,000 instead of $20,000 and workers
could buy a lot for $50 instead of
$1,500. Increased land values not
only increase the price df lots but the
cost is added to everything we buy.
To-day it takes at least $7,000 to
buy a humble home and furnishings.
What chance is there for young peo-
ple of marriageable age? We can
build a church on every corner, but
unless we elders learn to look through
the eyes of youth and recognize their
predicament, churches and all will go
to the devil.
We older folks have yet to learn that
it takes backbone to be religious and
face sin in its den. We claim to be-
lieve that God made man in His im-
age. Yet birds have the privilege of
building a nest in any place not in use,
while man has to pay tribute to land
speculators. Let’s stop whining. Is it
not sacriligious for intelligent men and
women to pray “Thy Kingdom Come,
Thy Will Be Done on Earth as it is
in Heaven” and then not know what
Our present system of taxation is do-
ing to us? We m‘ght as well pray for
ice cream sodas in hell.
G. J. Johnson.
Sidel'ghts on Christmas Events in
Florida.
St. Augustine, Dec. 26—Christmas
day in St. Augustine was ideal with
a temperature range of from 62 to 74
degrees, while cloudless skies arched
over the Oldest City. Radiant sun-
shine and the vivid gleam of tropical
flowers made the day memorable. The
warmth of the day attracted many to
the beaches, and scores enjoyed surf-
bathing. It was a day of happy
gatherings, of home-comings and of
family reunions. In the majority of
homes happiness reigned. Numerous
individuals and organizations had their -
happiness intensified, because they had
helped to make the day joyous for
others.
_ Fruit and flower shows and county,
district and state fairs are especially
valuable in Florida because they serve
to show the visitors something of the
versatility of Florida products. Many
people come to Florida and gO away
aga‘n, not realizing that the state
raises other than oranges and grape-
fruit for which she® js famous the
country over. The annual fruit, vege-
December 29, 1926
table and flower show at Cocoa, held
the middle of December, displayed
Products of the famous Indian River
section, and among them were oranges,
tangerines, mangoes, grapefruit, kum.
quats, eggplants, peppers, tomatoes,
dasheens, Irish potatoes, sweet pota-
toes, jellies of all descriptions, bulbs
raised for the Northern market, roses,
and ferns, in addition to numerous
other exhibits.
The productivity of Florida, and its
adaptability is something for the un-
initiated to marvel over. Those who
come from sections of the North,
where the possibilities of crop-raising
are limited to certain staples, and
where the growing season is so re-
stricted, can scarcely believe the num-
berless crops, grove, garden and field,
which can be raised in Florida.
Following their success in develop-
ing a method of canning ripe grape-
fruit, the Hills Brothers Co., of New
York, has opened a large canning plant
at Bartow, which will handle the ripe
product of the grapefruit orchards in
this section.
This is the fourth large plant devoted
to the canning of ripe grapefruit, which
Hills Brothers have established in
Florida, and their operations are en-
abling the orchard owners to market
thousands _of tons of fruit, which,
Owing to its ripeness, will not stand
shipment in the usual way, to outside
points.
Hills Brothers, who are best known
as importers and distributors of dates,
are marketing the new product
throughout the country, and have re-
cently entered the English and Can-
ad‘an markets, consumers in these
countries showing a marked preference
for the new Florida product.
L. Winternitz.
Since we are without a state religicn
in this country, except in Tennessee—
where Calvinism and a belief in the
virgin birth has been made obligatory
in all religious teaching—there can be
no Governmental objection to the
coming of Japanese Buddhist mission-
aries to this country to preach their
doctrines and to attempt to spread
their faith. Buddhism, although an old
reglion with millions of followers, has
adapted itsef in Japan to modern con-
ditions, borrowing in toto such ad-
juncts to Christianity as the Young
Men’s Christian Association, the Sal-
vation Army and many social service
programs. It has also caught the
evangelical spirit which has carried
Christianity to the ends of the earth.
Buddhist missionaries to heathen lands
are not new, of course. The religicn
would not have spread as it has if its
priests had not gone of old into far
countries to carry their message. The
more orthodox part of our population
may feel that this invasion is a Piece
of effrontery, but there is little basis
for such a position. As a matter of
international courtesy, if for no other
reason, we are bound to let our visitors
come and to listen to them with the
patience they have shown to our own
representatives. We are in the habit
of calling ourselves a Chris‘ian nation,
but the fathers of the country were
scrupulously careful to make it clear
that freedom of religious belief in the
fullest sense was one of the foundation
stones of a free democracy.
————_>>-—>—_____.
“I never jump at conclusions,” said
the preacher. “No,” replied the elderly
member of the congregation, who is
very frank. “I have not'ced that from
your sermons; you reach conclusions
very slowly.”
aa pee caine
Quality
Quality in printing is just as easily recognized
and as thoroughly appreciated as Quality in
clothing. The appreciation of Quality in print-
ing is not a rare thing, confined to a few con-
noisseurs. It is present in every executive’s mind.
Good Quality is not a thing to be envied in
somebody else’s printed matter. It is a thing
that can be bought if only the buyer will buy
properly.
Business leaders recognize the difficulty of
building good will or prestige—it is the result
of years of patient, loyal effort. They will do
everything within reason to protect this valuable
asset. And the best measure of their ability lies
in the success of their efforts. Why the unneces-
sary risk of committing the fortunes of a house
to printing of low quality?
A fraction of a cent “saved” on a letter-head
may'prove to be costly economy. A contract or
commercial form that belies the financial sound-
ness of its sponsor is a liability no matter how
low the cost. A shoddy circular can shake the
confidence of a powerful patron. Salesmen
(good salesmen) have been hampered by un-
representative advance-matter.
A plea for Qualitygis not a cloak for extrav-
agance. On the part of the printer, Quality is
a matter of knowing how. On the part of the
buyer, Quality is a matter of considering the
work expected of his printing. Printing is not a
commodity; it is a professional service. Quality
in printing results from recognizing fitness,
utility.
But the question is—how to secure Quality?
For the buyer located in or near Grand Rapids
this is a comparatively simple matter.
Years ofjexperience (in this, the 'great market-
place for Quality in all things) have taught our
printing executives how to measure every job
for Quality; to
TRADESMAN make the fin-
ished productdo
Cc O M FP A N Y the work expect-
GRAND RAPIDS ed of it. They
know from their
contact with every type of business how to
balance Quality against extravagance.
After all, our printers are serving the buyer in
the way he wants to be served. If he requires
Quality— an economy, not an extravagance—
our representatives are ready and waiting to
serve to that end.
INCREASED
DEMAND
for a product depends upon HIGH
QUALITY--full satisfaction guaranteed.
RIGHT PRICE--to the consumer.
PROTECTION--to the dealer’s profit.
All three have been vital factors in the
ever increasing demand for
KG
Baking
Powder
No better at any price
25 oasin 25
(more than a pound and a half for a quarter)
Same price for over 35 years
The price is established—t is
plainly shown on the label.
Millions of Pounds Used by the
Government
A product for every need—
a service for every customer
Wherever sugar is used, and for whatever pur-
pose, the American Sugar Refining Company pro-
vides the right sugar for the need as well as the
easiest means of procuring it.
In the home, there is a Domino Package Sugar
for every occasion—the exact one, whether to
obtain perfect cooking results, or to add the final
touch to a perfect table setting.
In the trade, we have special grades of sugar
ideally adapted to every need—icings, bread,
cakes, candy, cold dough mixes. .. . Sugars that
save money as well as make work easier and surer.
And, no matter what locality may need our
service, our numerous refineries, strategically
located throughout the vast territory we cover,
assure you promptandefficient delivery. Custom-
ersin Maine or Texas find themselves served as
efficiently and surely as customers in New York
City or Philadelphia.
Remember, when you choose your sugar from
our line—the largest, most complete line in the
world—you get sugar which the test of time has
proved to be the most economical and most sat-
isfactory in quality for your product.
American SugarRefining Company
“Sweeten it with Domino”
Granulated, Tabiet, Powdered, Confectioners, Brown:
Domino Syrup
STRENGTH ECONOMY
THE MILL MUTUALS
AGENCY
Representing the
MICHIGAN MILLERS MUTUAL
FIRE INSURANCE COMPANY
AND ASSOCIATED COMPANIES
Lansing Michigan
Combined Assets of Group
$33,389,609.28
20% to 40% Savings Made Since Organization
FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile— Plate Glass
— ——e —— cel
This Is the House That
Mueller Built!
This is the house that stands behind every
package of MUELLER’S Elbow Macaroni,
Spaghetti and Egg Noodles.
It is also the birthplace of
MUELLER’S COOKED SPAGHETTI
Mueller means—quality.
Jersey City, N.J.
C.F. MUELLER CO.
Which Would You Rather Sell?
> ONE MATCH ,
OR
¢ | Two matTcues | <
y
Say to your customers: “Here are two boxes of the
new, perfected Diamond Match for thirteen cents
—the best match and the safest match to take into
your home. They are better value than ordinary
matches at five or six cents per box.”
Your percentage of profit on Diamond Matches is
larger than on ordinary matches, and your total
profit on Diamond Matches—two boxes for thir-
teen cents — is much larger than on one box of
ordinary matches at five or six cents.
And you will sell two boxes almost every time.
You may as well increase your match sales. And you
may as well make this extra profit on your match
sales.
THE DIAMOND MATCH COMPANY