a iN tat tI + A AEE Nona: wets eNO ie SCT renee mmr. RIGID % g 6 : _____ Square Pegs For Square Holes. This is the age of specialists. When you are in legal difficulty you consult ‘our lawyer; your banker assists you :n your financial problems; the wel- fare of your body and soul is entrusted to your doctor and minister. You employ other specialists for lesser mat- ters; your chauffeur takes care of your car, your gardener tends your garden, your wife or housekeeper man- ages your house. Have you made equally intelligent provision for the management of your estate?> Have vou chosen a specialist for his most :mportant function? a7 Cet ae 2 fae LZ Lo aS a ag Le ie eee + Y B24 << a oe Ce oe nance ee peneer eee pega oaenee January 12, 1927 MICHIGAN TRADESMAN 3 IN THE REALM OF RASCALITY. Cheats and Swindles Which Merchants Should Avoid. Howell, Jan. 3—I do not brand the hereinafter described deal as a swindle, but to say the least, some features of it look so questionable that I am transmitting the details to you for con- sideration if facts warrant it; and post- ing the trade if this alleged publishing | company is still active. Fourteen months ago a man of good address and high powered salesman- ship, representing himself to be the head of his publishing house of the Lester B. Sterling Co., contracted with a number of merchants here to get out a Farmers Account Book, defraying cost of same by selling advertising space to said merchants, charging for these advertisements $20 to $40 apiece. The First National Bank of this city was to receive and distribute the books when published, in consideration of getting its advertising space free. Mr. Sterling agreed with them, as he did with me, and no doubt with all the rest, that books would be out “before the first of the year; otherwise we told him we didn’t want the deal at any price. He asked me to pay on the spot, which I promptly refused to do, whereupon he took my order and 1 signed the contract, which read O. K., with the exception of the usual small print at the bottom, which always makes me hot under the collar. Nothing more was heard from the concern for over a year when a few weeks ago along came my bill for ad- vertising, some sample copies and no- tice that books were at bank. As many of the advertisements had be- come obsolete, local situation entirely different, and they had fallen down on 1925 delivery, I did not care to accept the proposition, though sure enough when I dug up my contract date of delivery was not noted thereon. Fur- thermore, I was not given the location as specified in contract. I wrote in at once, protesting the obligation, so far as I was concerned, but have not re- ceived any reply. I immediately started an investiga- tion and, believe it or not, every one of the other interested merchants had paid in advance, and not one of them, or the bank either, had ever heard a word from the promoter. On one con- tract I saw was a notation written in at bottom which looked like an order to call at First National Bank for a refund of $15. Can vou beat that? This particular contract called for $35, which the merchant had paid. These paid up contracts were in par- tial form of receipts and different from the one I was given. The concern, as you will note on the outs‘de cover of book is listed as do- ing business at Detroit, Indianapolis and Milwaukee. Enquiry by the bank through financial agencies and the Better Business Bureau of Indianapolis elicited nothing but unfavorable re- ports. The packages of books, how- ever, as well as my bill, came from 107 Lyon street, N. W., Grand Rapids, and that is where I wrote. For your full information I am send- ing you a sample book, together with contract and bill. You need not re- turn the former, but please mail back the papers to me at your convenience. Of course, as far as I am concerned, I have my money and intend to keep it; but I cannot conceive of the line of talk and statements handed out that would induce the other boys, most of whom are successful and reputed shrewd business men, to give up the:r money to a stranger. I submit above for what it is worth, with anthority to use any part that can do anybody any good, should you investigate it and find it off color, as I suspect it is. However, the field may be worked. over by now, the issue dead and the easy money artists may have moved on. C. S. Line. On receipt of the above letter the architect of this department succeeded in locating Mr. Sterling at the Brown- ing Hotel, where he is located with his family. When asked to explain the situation he stated that the contracts were obtained in the fall of 1926 and delivery made within a month. When confronted with the letter written by Mr. Line and the contract Mr. Line had signed Oct. 29, 1925, he revised his statement and gave as an excuse for the delay that he had been dis- appointed by his printer, who had un- necessarily delayed the completion of the order. On being asked to explain why he had retained money obtained by false representations for more than a year, he replied that was his business; that he made no promises to deliver the books at any time and that he would conduct his business as he saw fit and any one who did not approve of his methods could “keep out.” In proof of the incorrectness of his Statement that he made no verbal promises regarding delivery in order to secure payment in advance, the Realm herewith submits the following signed statement voluntarily furnished by his Howell victims: We hereby certify that we gave Lester B. Sterling an advertisement for his Farm Account Book in Octo- ber, 1925, with the distinct under- standing that the books were to be distributed the latter part of 1925. They did not reach us until the latter part of 1926. We paid in advance for the ad- vertising on the above condition. First National Bank. Lawson Cash Grocery. Don W. Goodnow, Hoff & Smith. M. R. B. Howe Co. L. W. Co-op. Ass’n. F. C. Schnackenberg. Purdy & Woodruff. Russell D. Smith. _ The letter accompanying the above signed statement was as follows: Howell, Jan. 5—I send you here- with statement signed by the parties who paid this man Sterling their good money in advance. To be sure, the scheme may be leg‘timate enough, if legitimately con- ducted, although it is a matter of doubt as to the advertising value of such things. However, in this particular case, it was the earmarks of deceit and misinformation that led me to believe the deal was crooked, and the facts disclosed in your letter more than ever convinee me that the basic idea behind the whole thing was to get easy money without regard to service rendered. I have gone a bit further than you requested and have obtained the con- tract from Purdy & Woodruff with their attached cancelled check in pay- ment thereof, and herewith submit same for your examination and opinion. In this case the price of the advertise- ment was understood to be $20, but on some specious pretext that the man who s‘gned the contract cannot at this late date recall, they paid him $35, Sterling making a notation at bottom of contract in regard thereto. Mr. Woodruff thinks Sterling told him that he (Woodruff) would get a refund of $15 from the First National Bank on delivery and distribution of books. At any rate, this endorsement, which we cannot rightly make out seems to imply a refund or drawback on personal ac- count from the bank, or whatever the text of the endorsement may be; but, of course. if it is all right and regular Mr. Sterling would have no objection (Continued on- page 31) w _ Surplus Funds Dowt LET YOUR SURPLUS FUNDS lie idle. Invest them in good bonds and have them working for you. We always have for sale a wide range of Bonds, all bought for our own investment after close investigation as to their desirability. Our Bond Department will be pleased to give you details as to the various issues, interest periods, maturities and other points bearing on the desirability of the Bonds for your particular | requirements. THE | MicuieanJRust COMPANY | The first Trust Company in Michigan CO O52 D EE U.S OE O_ SO A_U_ED COO. COV S9 0G CEOS OU VO U_E Cr O_O Ue FDL D EF DQ FD LDIF DDI FDI LF PDI IAF IDI OF DI FDI OF OF IIA CET QIN | Wear eF a9 ee ae awe am CLLLLMMLALL ALLL ALLL dddddddddddddddddddadEEEEEEZEZZZZZZZZE!) COUGH “THE DEPENDABLE KIND” National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Michigan LiMMdMbdidhdldddddddelldddddiddaciccrinwuua5n53QnackkxKE_E_ZEZEZLEEEEZEZ. LLhdddddhihddidddidddddddddiiiiaiituviaunzxnzxc4cscwrccrqccQcQcQc AAA L, 4 MOVEMENTS OF MERCHANTS. Detroit—The Detroit Vixen Co., 126 West Congress street, has changed its name to the Cooper Sales Corporation. Detroit—The Lanyon Cement Con- struction Co., 504 Dime Bank build- ing, has changed its name to the A. C. Lanyon Coal Co. Tawas City — The Iosco County State Bank has been incorporated with an authorized capital stock of $25,000, all of which has been subscribed and paid in in cash. West Branch—The State Savings Bank of West Branch, has been incor- porated with an authorized capital sock of $20,000, all of which has been subscribed and paid in in cash. . Detroit—The Sales Co., 3143 Bellevue avenue, has been incoz- porated with an authorized capital stock of $20,000, $10,000 of which has been subscribed and paid in in cash. Detroit—The Detroit. Men’s Wear Corporation, 2415 Woodward avenue, has been incorporated with an author- ized capital stock of $3,000, all of which has been subscribed and paii in in cash. Lacquer St. Johns—Jokn C. Hicks has open- ed a basement department in his gen- eral store, where merchandise of all kinds will be handled. The basement under the entire store has been ar- ranged for the purpose. Royal Oak—The Northern Glass Cog, 111 West Lincoln street, has been mcorporated with an authorized cap- ital: stock of $25,000, of which amount $15,000 has. been subscribed and $10,- 600 paid in in property. Detroit—The Hadas-Auburn Co. 5036 Woodward avenue, has been in- corporated to deal in automobiles, etc., with an authorized capital stock of $50,000, $10,000 of which has been sub- scribed and paid in in cash. Plymouth—The Plymouth Commun- ity Hotel Co., has been incorporated with an authorized capital stock of $300,000 preferred and 1,500 shares at $1 per share, of which amount $213- 060 has been subscribed and $42,000 paid in in cash. Detroit—The Droelle Store has: merged its business into a stock company under the style of the Droelle Drug Co., 901 Gratiot avenue, with an authorized capital stock of $20,000, all of which has ‘been subscribed and paid in in property. Detroit—The U. S. Wholesale Fur- merged its business into a stock com- niture Co., 2140 Cass avenue, has pany under the same style, with an authorized capital stock of $75,000, $30,000 of which has been subscribed and paid in in property. Drug Iron Mountain—The North Side Feed Store has merged its business into a stock company under the style of the North Side Feed Co., 1010 Nor- way street, with an authorized capital stock of $3,000, all of which has been subscribed and paid in in cash. Lansing—R. J. Corlett & Sons, Inc., dealer in limber. fuel and builders’ supplies, has merged its business into a stock company under the same style with an authorized ‘capital stéck of 1,000 shares at $90 per share, of which MICHIGAN TRADESMAN amount $90,000 has been subscribed and paid in in cash. Detroit—The Edison Fixture Co, 1104 Dime Savings Bank building, electrical supplies, lighting fixtures, etc., has merged its business into a stock company under the sagne style with an authorized capital stock of $1,000, all of which has been subscrib- ed and paid in in cash. Benton Harbor—The Baugher °& Bash Co., Second and Miller streets, has been incorporated to conduct a wholesale and retail business in butter, eggs and other food products, with an authorized capital stock of $10,000, all of which has been subscribed, $5,000 paid in in cash and $4,500 in property. Detroit — The Don-Beck Motor Sales, Inc., 4410 Cass avenue, has merged its automobiles and auto ac- cessories business into a stock com- pany under the same style, with an au- thorized capital stock of $25,000, of which $6,000 has been subscribed and paid in, $2,000 in cash and $4,000 in property. Detroit—The R. G. Moeller Co., 8900 Livernois avenue, dealer in mz- chinery and contractors’ equipment, has merged its business into a stock company under the style of the R. G. Moeller Co., Inc., with an authorized capital stock of $60,000, of which amount $55,000 has been subscribed, $3,750 paid in in cash and $43,300 in property. Muskegon—The Larsen Sales & Service, new and old automobiles, parts and accessories, has merged its busi- ness into a stock company under the style of the Larsen Motor Sales Ca., 76 Apple avenue, with an authorized capital stock of $50,000, of which amount $20,100 has been subscribed and paid in, $1,318.97 in cash and $1S,- 781.03 in property. Manufacturing Matters. Detroit—The Detroit Lacquer Co.. 3143 Bellevue avenue, has been incor- porated to manufacture and deal in lacquers, paints, etc., with an author- ized capital stock of $30,000, $15,000 of which has been subscribed and paid in in cash. Detroit—The Zindler-Kuhartz Fur- niture Co., 7344 Gratiot avenue, has been incorporated to manufacture and deal in household equipment, with an authorized capital stock of $20,000, . $12,000 of which has been subscribed and paid in in cash. Iron Mountain—The United States Veneer Co., 519 East 3rd street, has been incorporated to manufacture and sell commercial veneer, with an au- thorized capital stock of $60,000, $30,- 000 of which has been subscribed and™ paid in in property. Detroit—The Griffiths, Lavigne & Hamel Co., 3786 Vicksburg street, has been incorporated to manufacture met- al products, auto wheels and rims and locking devices, with an authorized capital stock of $100,000, of which amount $71,000 has been subscribed, $20,000 paid in in cash and $1,000 in property. Saginaw—W. B. Mershon & Co., Madison and Carrolton Road, manu- facturer and dealer in machinery, etc., has merged its bysiness into a stock. company under the same style, with an authorized capital stock of 4,000 shares at $78.75 per share, all of which has been subscribed and $315,000 paid in in property. Detroit—Money-Meters, Inc., 710 First National Bank building, has been incorporated to manufacture and deal in mechanical specialties, with an au- thorized capital stock of $300,000 pre- ferred and 150,000 shares at $8 per share, of which amount $200 and 150,- 000 shares has been subscribed, $200 paid in in cash and $1,200,000 in prop- erty. Jackson—Construction has started on Jackson’s newest industry, the Macklin Co., makers of abrasive prod- ucts and grinding wheels, with plant located between Wildwood avenue and the Michigan Central railway, just West of the city limits. The company has $250,000 capital and is headed by T. J. MclIrtyre, formerly with the Waltham Grinding Wheel Co., of Waltham, Mass. The plant will start operations in March, employing fifty men. —_2o2___ Items From the Cloverland of Mich. Sault Ste. Marie, Jan. 11—The Bos- ton Store, under the management of Mose Mezero for the past several years, has sold its ‘stock to Barish Bros. who will close the Boston Store, which has been running at a lost for the past year. William Homberg, formerly in the meat business at DeTour, was married last week to Miss Mae Sims, also of DeTour. Mr. Homberg is in the em- ploy of T. L. Derocher & Sons, where he has been since he dropped out of the meat business. Mr. and Mrs. Hom- berg were both born and raised at De- Tour and have a host of friends who wish them happiness in their wedded life. Mike Hotton, who for the past few weeks has been in charge of the A. H. Eddy market, is leaving next week for L’Anse, where he will be in charge of the largest market there. All hammer throwers are not ath- letes. We are pleased to know that the Citizens Miltary Training Camp will be here again during the summer, as it was rumored a short time ago that it was not coming back. The Camp will mean about 450 men to spend the sununer here. The boys behave well here and the citizens are pleased to learn of their return. The man who used to “swear off” something on New Years day now finds that there are enough laws to cover the situation. ; W. L. Campbell, the well-known merchant from Hulbert, was a business visitor here last week. Harvey Paquin, of the Passmore & Paquin shoe store, has returned from Chicago, where he has been transact- ing business for the past week. Purchase of locations for new State parks in Chippewa and Luce counties and the pictured rocks in Alger county, the big spring in Schoolcraft county and the Porcupine mountains on the shores of Lake Superior may be pos- sible in the future without special acts of the State Legislature, according to George E. Bishop, Secretary of the Upper Peninsula Development Bureau. The recent action of the State Admin- istrative Board in authorizing the ex- penditure of $48,000 for purchasing game refuge and park lands at Higgins Lake establishes a precedent that may point the way for like action in the Upper Peninsula. John Upper, who has been in the grocery business at Eckerman for the past year, has closed the store and will engage in another occupation, hoping January 12, 1997 that he will be able to settle with his creditors. Giving too much credit is assigned as the cause of his failure. Eckerman seems to be a Jonah for business, as more failures have taken place there than any other place along the D., S. S. & A. The ice harvest will start here next week. The Alf Richards Ice Co. will fill the Pittsburg Supply Co.’s houses first, then put up the supply for the summer. W. H. Stribling will also start filling his ice house next week. This will give employment to many men for a few weeks. John Fehner, the merchant at Raber, made a trip to the Soo last week for supplies. The DeTour stages, as well as the St. Ignace stages, are making daily trips to the Soo just the same as during the summer, this being the first winter that this has been possible. So much for the snow plows and the good road committee. It stimulates business and is much appreciated all around. affording our neighbors an opportunity to come to town and take in the movies, just the same as they did in the good old summer time. Years ago the aim of college stu- dents used to be the sheepskin. Now- adays it is the pig skin. William G. Tapert. —_2+-.—____ Kalamazoo Showing Substantial Im- provement. Kalamazoo, Jan. 11—Many local changes in the building line can be no- ticed on the main streets of our city. The W. T. Grant store is building a new front for their store on South Burdick street; also the new store room of Shupan & Co., at the corner of South street and Burdick, is nearing completion and will be occupied by an up-to-date millinery and_ ladies ready to wear establishment, while in the next block South, on Burdick street, the Sherman Candy Shoppe and the Blue Parrot have moved into their new quarters in the Elite build- ing. Still farther down the street one can view the steel structure of the new Butterfield theater building, gradually taking shape as the huge beams and steel girders are riveted into place. Main street is due for some of the glory, too, for here we find in the block directly opposite the court house two new store fronts, one of which will be occupied in the near future by an up-to-date shoe store. The other building I do not know the occupant as yet. Surrounding Bronson park in every direction one can see some form of structure, principally church buildings, of which there are three in course of construction. Mayor George K. Taylor has been confined at home for the past week, recovering from an operation upon his tonsils. He expects to be back on duty in a few days. Kalamazoo Council held past coun- cillor’s night last Saturday evening at its January regular meeting, preceded by a potluck supper arranged by the ladies of the auxiliary and was very well attended and enjoyed by nearly all present. Several members not being accus- tomed to regular U. C. T. debates were overcome, so they had to retire before the session was over. However, it 's presumed that by this time all are in better condition and will be present at our regular in February. : The annual U. C. T. charity ball will be held on Friday, Feb. 25, the last Friday evening before the Lenten sea- son. This is an annual event and one sponsored by the Kalamazoo Council for the benefit of Pretty Lake vacation camp, where a large number of un- fortunate children receive clean food and a two weeks’ vacation at one of our nearby lakes. F. A. Saville. Shelf warmers don’t heat a store to any perceptible degree, but they cer- tainly make it hot for the proprietor. ee ee ee Renee Ree eR January 12, 1927 MICHIGAN TRADESMAN 5 Essential Features of the Grocery vancing continuously due to compar- Beans—Michigan jobbers are gee LO) i ee ee $5.25 Staples. atively low stocks and a brisk demand ing as follows: F200 5.50 Sugar—Jobbers hold cane granu- from Europe. One small cargo of C. H. Pea Bicans oo 2 ee 5.50 lated at 7.10c and beet granulated at about 150 tons is now reported on the Light Red Bidney 2 ob OM 6 2 5.50 6.90c. way here. Pras Ned Kidney 0. Oe 5.50 Tea—The market has not yet drop- Canned Fish—The high light in the aetna) Wee OU fer old, S175 per, 216 5.50 ped the holiday spirit and the whole market was last week’s announcement bu. for new from Texas. OA eee 5.00 situation is quiet. The consumptive of an advance of 10@15c in Maine sar- meet - 20 aatket has bad its ups «2288 5.00 demand goes forward regularly and dines. This advance was in line with and downs during the past week) S44) ee 4.75 moderately, but the first hands buying is very light. Indias are developing more strength, particularly in the bet- ter grades. Other grades show no change. Coffee—The market for Rio and Santos coffee, green and in a large way, has developed some firmness during the past week and possibly the Rio and Santos list advanced a ‘half cent. Later in the week, however, the market eased off again on account of exchange conditions in Brazil. The whole fluctuation, however, both up and down was within a very small scope. Mild coffees shown no change for the week. The jobbing market for Toasted ‘coffee is quiet, without inci- dent. Canned Vegetables—So far as corn and peas are concerned they are selling considerably lower than they were last summer, as canners overpacked to some extent. Most of the liquidation which has. been in progress in corn and peas appears to be over, however, as the cheaper lots have already been taken off the market. Corrective methods may be applied to corn, it is understood, that is next year’s acre- age will no doubt be reduced. There has been 4 continued increase in con- sumption of canned spinach. Last year close to 2,300,000 cases of California spinach were sold and distributed and the outlook for the coming year is that the United States can consume and distribute some 2,500,000 cases. Dried Fruits—A new campaign aim- ing at widening the market for prunes is now under way. The move to co- ordinate the entire California prune in- dustry tending toward a stabilization of prices and greater development of the industry has been watched with considerable interest in the trade here. There has been a gradual broadening of the amount of enquiry which has been coming to hand for the general run of dried fruits, with business cen- tering for the most part in prunes and apricots: As one of the cheapest breakfast foods now on the retail counters it is expected that prunes will develop into market leaders. In- ventory taking in various sections of the market disclosed the fact that job- bers and wholesalers were holding light stocks of most staple items. In the case of raisins distribution was on a big scale throughout last season and there is every reason for assuming that another record year will be seen in the raisin market next season. According to reliable data released by importers there appears to be a deficit of close to 20,000,000 pounds in the available stocks of Greek currants. Offers are being made sparingly and generally at an advance. One cable from Patras has quoted Amalia currants at 35s 6d, with possibilities of a higher market before the end of the current month. The primary markets have been ad- predictions of the Maine Co-operative Sardine Co. that an advance in prices during January was almost inevitable. They look for further advances in prices throughout the remainder of the winter and spring, and_ strictly urge all buyers to take advantage of the present opportunity to make lib- eral purchases at prices shown on their list of October 16. Last week the salmon market gave some signs of life, with business reported to have been done on a larger scale than usual in the Pacific Coast markets. Various foreign fish products have shown a firm undertone which is expected to continue. ‘Salt Fish—The demand for mackerel has been very quiet indeed for several weeks, owing to the holiday demand for other things. Very shortly, how- ever, it is expected to pick up again, and in view of the scarcity of all grades, may be expected to continue steady to firm, with a possible advance. Beans and Peas—Dried beans are dull and easy. Pea beans especially so. Kidneys are fairly steady and so are California limas, which have been fair- ly firm during the whole week. Green and Scotch peas unchanged and easy. Cheese—The market has ruled firm during the whole week. The reason for this, in face of rather light demand, was continuous light offerings. Olive Oil—With Spain only produc- ing 50 per cent. of her normal olive oil stocks this year and with Italy in much the same position, while Greece is only producing enough to take care of her domestic consumption, quite a firm situation has been developed. There has been a fairly brisk trade in this market and considerable quan- tities of odds and ends have been clear- ed. French shippers look for resump- tion of an active market during the latter part of this month. A fair volume of business for account of domestic buyers is grad- ually developing in the rice markets. The receipts of rough rice at Southern points are -going directly to the mills. The cleaned grades are all firmly held. The: fact that quality of last year’s rice crop was 91 per cent. as against 83 per cent. in 1925 and 84 per cent. in 1924, should make for satisfactory marketing conditions this season. Syrup and Molasses—Molasses has had a dull week, without any - change whatever. New. Orleans molasses is expected to develop more activity now that the holidays are over. Lower grades are all very firm. Sugar syrup is.firm and in quiet demand. Com- pound syrup dull, but steady. —_2---___ Review of the Produce Market. Apples —+ ‘Wagners and Baldwins command 75c@1.25 per bu.; Northern’ Spys, $1. 59@2; Delicious in boxes, $3.75. “, Rae $1. 75-1 per 100 Ibs. Bananas—714@8c per Ib. mostly downs. The supply seems to be rather heavy just now and there has been considerable pressure to sell. Early in the week the market advanced a half cent, but later declined a half cent. Undergrades of butter follow the price of fine creamery to a cer- tain extent, but have not been in evi- dence much this week. Jobbers hold fresh packed at 49c, prints at 50c and June packed at 43c. They pay 25c for packing stock. Cabbage—$3 per crate for new from Texas. Carrots—$1.25 per bu. for old, $1.75 per bu. for new from Texas. Cauliflower—$3 per doz. Celery—Home grown, 30@60c per doz.; Rough California, $4.75 per crate. Cocoanuts—$1 per doz. Cranberries—$5.50 for Late Howes. Cucumbers — $2.75 per doz. for Southern hot house. Eggs—Demand for fine fresh eggs continues good. Receipts of this grade have been moderate and have been just about enough for the demand. In fact, early in the week they be- came heavy for the demand and fine fresh eggs declined lc and refrigerator eggs 2c per dozen. Loca] jobbers are paying 37c this week for strictly fresh. Cold storage operators quote storage eggs as follows: wee Wee 35¢ es 33c een es: 30c Cracks and disties 27c Egg Plant—$3 per doz. Garlic—35e per string for Italian. Grape Fruit—$3.75@4.50 per crate for Floridas. Grapes—Calif. keg. Green Onions—Chalots, 75c per doz, ‘bunches. Honey Dew Melons—$3 per crate for either 6, 8, 9 or 12. Lemons—Quotations are now as fol- lows: Emperors, $6.50 per Oe Sake $6.00 wo Mea Bed 5.50 We ee ee 5.00 .Lettuce—In good demand on the following basis: California Iceberg, 4s, per bu. ~-$3.50 Hot house leaf, per lb. __-_______ 15c Onions—Home grown, $3 per 100 Ib. sack; Spanish, $2.50 per crate. Oranges—Fancy Sunkist California Navels are now on the following basis: Se eo $4.75 RO eee a 5.25 12 ie eee ee rl 6.00 Pee a 6.00 | 7a 575 COW ee ae §.75 PA Ce ae 5.75 Bree rg as Be eg 5:25 288 ee oa le oe what sive: (5,50 SAF ee oe hs toe ea ta 5.25 Sunkist Red: Ball; 50c cheaper. Flotidas are! sold’ om the following basis: Parsnips—$1.50 per bu. Pears—$3.50 per crate for California. ‘Peppers—Green, 75c per doz. Potatoes—$1.70@1.80 -per 100 Ibs. Market steady. Poultry—Wilson & Company pay as follows this week: Peavy fowls 50 26c Pight fowls 22 18¢ Springers, 4 Ibs. and up _/_______ 26c Jorkeys, 4 lbs and up 2000) 3 26c Turkeys (fancy) young ________ 40c Eurkey (Qld Toms) 22 32¢ Ducks. White. Pekins) _..... 24c CCS te 18c Radishes=-75c per doz. bunches for hot house. Spinach—$1:35 per bu. for grown. Squash—4ec per Ib. Texas for Hubbard. Sweet Potatoes—$2 per hamper for Delaware kiln dried. Tomatoes—Southern stock, $1.75 per 7 Ib. basket. Turnips—$1.75 per bu. for new from Texas. Veal Calves—Wilson & Company pay as follows: Maney 0 164%@17¢c Gigd: 2s 15c NMedignt 00 es 14¢ POGr lic — Mail Order Swindle Stopped: Toledo, Jan. 11—A few weeks ago the Toledo Bureau began receiving enquiries concerning the Fulghum Hatchery, which appeared to have of- fices at Atlanta, Georgia, although some of the. communications were dated at Freeburg, Illinois. Investiga- tion showed that the Fulghum Hatch- ery, formerly operated from Freeburg, but on Nov. 23 appeared to be located at Atlanta. Information gathered here was forwarded: to the Post Office In- spector at Atlanta. Later it was re- ported from Atlanta that D. W. Nichols and one Gaines, and one Grimes were the ones operating the Fulghum Hatchery offering baby chicks, honey, oranges and lemons at very low prices. Advertisements were released in newspapers in various cities and respondents sent checks with their orders, but the merchandise was never received. A similar matter was reported to the Toledo. Bureau. concerning the Acme Orange Farms, said to be of Gaines- ville, Florida, and LaGrange, Texas. A check sent by one Toledoan to the Acme -Orange Farms, at Gainesville, came back from the bank endorsed by D. W. Nichols, but the oranges were never received. A United Press dispatch states that postoffice inspectors arrested D. W. Nichols, and W. H. Gaines, who were alleged: to be engineering a Nation wide swindling scheme which netted them $1,000,000. —_2---__ Tit For Tat. A son at college wrote to his father: “No mon, no fun, young sén.” The father answered: “How sad, too bad, your dad.” ——__>---___ A contract is like a blank check. No good until it is signed, and then only as good as the man who signs it. Bal ae io. vant BE cn at Sacer Siete 6 REVISING THE CALENDAR. Proposed Change To Thirteen Months Each Year. Everyone who reads the papers with any degree of horoughness has seen at some time in the last eight or ten years references to a movement to re- vise the calendar. It is a safe guess that most business men have passed these stories by with only a cursory glance, judging that here was another fad which would die a natural death in its own good time. What are the underlying reasons for a demand that the calendar now in common use be altered? It is so much a part of our daily lives, it seems to be an inviolable guide so well estab- lished by antiquity, by scientific re- search and by common usage that probably not one person in ten thous- and ever thinks of questioning its per- fection. If the average man were ask- ed whether it would be desirable to alter the calendar, the chances are that he would warn you solemnly that the only result would be to set every- thing topsy-turvy. The truth of the matter is that the present calendar is a product of al- most haphazard development over many centuries. The Gregorian cal- endar, used now in America, parts of Europe and in a few other scattered localities, was adopted first in 1582. England and her colonies put it into use in 1752. At the present day, hun- dreds of millions of people in various parts of the civilized world are using calendars radically different from the one we know. The ancient Egyptians used a calen- dar of twelve equal months of thirty days each. They got rid of the re- maining days each year by having a glorious five-day holiday. Julius Caesar arbitrarily altered the Egyptian calen- dar, taking the 30th day from Febru- ary and the five Festival days and tack- one day to every alternate month be- ginning with January because he be- lieved that odd numbers were lucky. Augustus Caesar, his successor, took a day off February and tacked it on August (his name month) and switch- ed some other days around for rea- sons just as ridiculous as those which prompted the great Julius. Constan- tine the Great made a change or two about 350 years later and, finally in the 16th century, Pope Gregory con- ducted other major operations which gave us the present calendar. It is impossible to describe here in detail the evolution and history of. our calendar. Those who wish to inform themselves can secure much vitally in- teresting literature on this subject. Let the brief outline above be accepted as an indication of how scientific and how inviolable is our calendar. Defects in the present calendar, if any exist, are of tremendous import- ance to business as a whole. The de- pendence on high-speed accounting and statistics grows greater each year. These vital business activities cannot hope to function at greatest efficiency when they are based upon units of time which vary so radically as our months, quarter-years and half-years do. Here are three defects in our present calendar which must be appar- MICHIGAN ent to every business man; if for no other reason than because of the ex- pense and annoyance they cause: 1. The months are unequal and not comparable. 2. The month is not an_ exact multiple of the week. 3. The ordinary year consists of 365 days, or one day over 52 weeks. Accompanying these major disad- vantages are such inconveniences as the variation in the number of weekly pay days in different months—some- times four and sometimes five. The variation in working days runs from twenty-three in February, 1926, to twenty-seven in March of the same year, a difference of 1 per cent. Im- portant industries like retailing and transportation which work on a month- ly comparison basis and have heavy weekend peaks of business are serious- ly upset in their comparisons by the variations in the number of weekends in different months. Confusion is caused to business by the fact that there can be a difference of three days in che two half-years or of two days in two quarters of the same year. Retailers and manufac- turers are inconvenienced seriously be- cause so many of our important holi- days drift all over the place. Easter, for example, is scheduled to strike TRADESMAN a sufficiently advanced stage for the representatives of all the important re- ligious orders to be called in to reach an agreement on the fixing of Easter and other religious holidays. Active forces are at work in many countries to line up support for favored plans. There is a growing belief that ob- stacles to reform will be overcome and a simplified calendar adopted through- out most of the civilized world before many years have passed. Of the many plans for calendar re- vision which have been suggested, the Cotsworth Calendar has gained the most support from business men in America. This plan, which was evolved in 1895 and has been perfected in the intervening years, has all the advantages of extreme simplicity. It apears to cause a minimum of inter- ference with existing conditions and promises benefits in its application to business which would not be gained from any other plan which has come to our attention. The Cotsworth Calendar may be described briefly as follows: The year will be divided into thirteen months of twenty-eight days each; each month will begin on Sunday and end on the fourth Saturday; the 365th day of the year will be December 29, but will have no week-day name; this will be MODEL FOR PROPOSED MONTHS EVERY MONTH Sun Mon Tur Wep Tuu Fri Sat ee ee | 4 5 6 7 | 8 9 | 10 | 12 13 14 15 16 | 17 | 18 19 20 21 | | | | 22 | 23 | 24 | 25 | 26 | 27 | 28 | Every Month to Have 28 Days, Starting on Sunday and Ending on Saturday anywhere from mid-March to mid- April. Christmas and many other holi- days which affect business occur on a different day every year. Thanksgiv- ing is the one exception and there is no law to prevent the President setting it where he pleases. The merchant who pauses to con- sider this problem can continue this list of inconveniences almost indefinite- ly. Certainly the consumer who bud- gets this expenses on a -weekly basis and whose income is received monthly has reason to complain that he is up against a stiff problem in making things come out right. The present movement to bring some sort of order out of this chaos started as far back as thirty years ago. No substantial progress, beyond the formation of organizations in several countries, was made until after the kaiser’s war. The movement now heads up to a committee of the League of Nations which has been working seriously on the many plans which have been suggested for permanent re- form. The discussions have reached inserted between December 28 dnd January 1 and be known as “Year Day.” In like manner, in Leap Year the extra day will be inserted between June 28 and the first of the seventh month. The name suggested by Mr. Cotsworth for the extra month, which is not at present in our calendar, is “Sol.” It will follow June and pre- cede July. Let us consider for a moment some of the advantages of this calendar. They were summarized in an article by George Eastman, appearing recent- ly in the Nation’s Business, as follows: 1. All months would have the same number of days (28) the same num- ber of working days, except for holi- days ,and the same number of Sundays. 2. All months would have exactly four weeks. 3. Each week-day would always oc- cur on the same four fixed dates of the month. : 4. Quarter-years and half-years re- spectively would be of the same length in each year and every year. January 12, 1927 5. The month would always end on Saturday. 6. A holiday would always occur on the same week-day. 7. The date of Easter could be fixed. 8. Yearly calendars no longer would be necessary; one fixed monthly ca! endar would be sufficient. If the merchant will consider those advantages in connection with the op- eration of his own business, it is un necessary here for us to dwell on their importance. It is well to give thought to the possible disadvantages, both to business and to the individual, but these should not be insurmountable. Among other things are the necessity for certain readjustments in procedure and forms; prejudice against “Unlucky 13,” birthdays and maturity dates on the 29th, 30th and 31st in the present calendar, dividend payments, old con- tracts and lease requirements, fiscal obligations and a few others. Most oi these are purely temporary in their in- convenience. . One of the advantages of the thir- teen-period year is that the retailer would render his statements and bills thirteen times each year. His credit business would yield cash more rapid- ly than at present. The additional cost of billing would be slight compared with the gain in working capital. At the same time, our study brought out the fact that store owners would be benefited largely by placing their Statistical work on a thirteen-times a- year basis. The demand is for more frequent reports based on shorter time factors for really comparable periods. The Cotsworth calendar would help to bring about this result. A careful study of the literature on this subject shows that the many prob- lems of adjustment which would sug- gest themselves as arguments against making a.change in the calendar have been worked out in the most exact de- tail by supporters of the plan. There are comprehensive tables showing how the calendar would be adjusted to take care of financial settlements, interest Payments and many things of that character. It seems that every objec- tion has been anticipated and met with a solution. The fixing of the date of Easter would be a relief to the retail mer- chant. It is proposed now to have Easter fall on the second Sunday in April; in other words, April 8. If the Proposal is adopted Easter would oc- cur on that date every year and bring joy to the hearts of legions of business men. Most of the churches have agreed to this proposal. The only outstanding exception is the Catholic church ,and the matter, so far as it is concerned, is not closed. Something like 130 different plans for calendar revisio nhave been sug- gested to the League of Nations. We are informed that the ones most favor- ed in Europe would retain the twelve- month year as a basis, but would re- vise the length of the month so that each quarter-year would have two- thirty-day and one thirty-one day month. This plan also would leave a day holiday at the end of the year and a day in the middle of the fourth year for leap year. The reason this plan is etaiarahinians Se PROTA psc ee ee ee eee January 12, 1927 MICHIGAN TRADESMAN favored in Europe is because account- ing and all kinds of business statements are on a quarterly basis in most coun- tries. Therefore, quarters of equal length are suitable for their purposes and it is argued that adoption of the “quarter” plan would cause less tur- moil than a change to some other plan. Enquiry made among American firms has brought us the information that a number of substantial houses already are using a thirteen-period year in their accounting and statistical work, with the exception of statements to customers. We are advised in sev- eral cases that the plan has worked out with complete satisfaction after a trial extending over a period varying from seven t oten years. We know definitely of one very im- portant group of department stores which is giving serious thought to the advantages of the revised calendar. We are informed by other stores that their accounting now is conducted on a twelve-month year in which the length of the months has been altered to approximate some degree of uni- formity. The movement certainly has widespread support. —_+~+-__ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 5—In the matter ot Orlikowwski & Son, Bankrupt No. 3051, the trustee has filed his first report and account and expenses of administration have been ordered paid. In the matter of Stuart F. Lyon, as Lyon Music House, Bankrupt No. 3043, the trustee has filed his first report and account and the expenses of administra- tion have been ordered paid. Jan. 5. We have to-day received the order of reference and adjudication in the matter of Michiga Box Co., Bankrupt No. 3057. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt concern is located at Muskegon. The court has issued an order directing the bankrupt to file sched- ules and upon receipt of the Same, list of creditors will be made herein, and the first meeting of creditors will be called and note of the same made herein also. George’ S. Stribley, Muskegon, has been appointed custodian. Dec, 30. (Delayed). We have to-day received the schedules, order of reference and adjudication in the matter of Arthur C. Anderson, Bankrupt No. 3060. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedules show assets of $501 of which $250 is claimed as exempt, with liabili- ties of $1,455.55. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt are as follows: City of Kalamazoo ______________ $ 11.49 United Autographic Register Co., ROCA 55.53 Chas. F. Thompson Scenic Co., Chicago: oe 73.00 Brown & Bigelow, St. Paul, Minn. 16.00 4.32 Parke Corp., Kalamazoo ___._____ Carl E. Walters, Kalamazoo __.. 14.66 Frank H. Clay, Kalamazoo ______ 13.05 L. V. White Co., Kalamazoo ____ 128.48 Cable Sales Co., Kalamazoo ______ 45.20 Nusbaum Motor Supply Co., WBIBINGIOG 67.73 South. Mich. Tire Co., Kalamazoo 153.45 Harry A. Boyer, Kalamazoo _____ 439.00 Standard Oil Co., Kalamazoo ____ 83.64 Rose Tire Co., Kalamazoo ________ 350.00 Jan. 3. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Leo Kraus, in- dividually and doing business as Burton Heights Paint & Wall Paper Co., Bank- rupt No. 3061. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resi- dent of Grand Rapids, the schedules show assets of $2,870.90 of which $500 is claimed as exempt, with liabilities of $4,740.65. The first meeting of creditors will be called promptly and note of the same made herein. The list of creditors of said bankrupt are as follows: Sam Friedman, Grand Rapids -~--$300.00 Kinney & Legan Co., Cleveland __. 139.82 E. L. Black, Grand Rapids ______ 375.00 Bolhuis Lumber Co., Grand Rapids 21.90 H. Leonard & Sons, Grand Rapids 445.50 Great Western Oil Co., Grand Rap. 60.02 Friedman-Springs Co., Grand Rap. 102.86 Boston Store, Grand Rapids —-____ 26.89 Herpolsheimer Co., Grand Rapids 43.49 Rason & Dows, Grand Rapids -.-. 14.00 Wood Bros., Grand Rapids -_._____ 54.20 Valentine & Co., Grand Rapids _. 62.37 Star Brush Mfg. Co., Grand Rapids 71.29 J. B. Pearce Co., Grand Rapids 1,248.63 Nathanson Bros. Co., Toledo —___-. 64.56 Geo. C. Mages Co., Chicago __-_-- 84.96 C. W. Mills Paper Co., Grand Rap. 6.78 Madison Square Garage, Grand R.--45.70 Murphy’s Rugs & Linoleum, Grand WR ee 20.90 Kline, Mitre Lock & Art Co., Grand URC | 20,44 Kreuter-Faasen Co., Grand Rapids 34.65 B. H. Record, Grand Rapids __.. 56.80 Battjes Fuel Co., Grand Rapids ~. 34.50 B. S. Chapin, Grand Rapids ___. 53.02 Henry J. Heystek Co., Grand Rap. 115.83 Dunn Electric Co., Grand Rapids | 41.55 Borin Mfg. Co., Chicago _______- * 20.45 Louis M. Ascherenka, Cincinnati. 41.65 Glidden Mfg. Co., Chicago ________ 700.38 J. A. Schaafsma, Grand Rapids __ 72.90 Fisher Wall Paper Co., Detroit -_ 177.39 Hilding & Hilding, Grand Rapids 23.00 Columbus Varnish Co., Columbus_ 137.00 Press, Grand Rapids: i Dr. W. H. Wisner, Grand Rapids 23.00 Taplin Furnace Co., Grand Rapids 10.50 Mich. Bell Tel. Co., Grand Rapids 14.90 Consumers Power Co., Grand Rap. 6.38 Tepper Nursery Co., Grand Rapids 13.00 G. R. Clinic, Grand Rapids ________ 23.00 Jan. 5. We have to-day received the schedules, order of reference and ad- judication in the matter of John S. Parsh, Bankrupt No. 3062. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a wage earner. The schedules show assets of $250 of which the full in- terest is claimed as exempt, with liabili- ties of $1,327.65. The court has written for funds, and upon receipt of the same, the first meeting of creditors will ‘be called and note of the same made herein. The list of creditors of said bankrupt are as follows: Central Electric Co., Muskegon__$ 40.00 Industrial Bank, Grand Rapids __ 47.00 Brown & Bigelow, St. Paul, Minn. 282.88 Auit & Wilberg Varn. Co., Cincin- Ti a 47.00 Columbus Varn. Co., Columbus __ 12.24 Demming Color Co., Toledo __.___ 56.38 Beckwith Candler o., Newark, N.J. 12.75 Valentine Varn. Co., Chicago __ 40.07 Kent Laundry, Grand Rapids _... 4.00 Mich. Paint Mfg. Co., Grand Rapids 12.13 Murphy Varn. Co., Chicago ______ 24.00 Flood & Conklin Varn. Co., Newark, a ee 40.00 Stouten & Co., Grand Rapids —___ 173.75 City Coal & Coax Co., Grand Rap. 43.00 Herald, Grand Rapids ____________ 59.20 Pittsburgh Plate Glass Co., Grand Re es ee $1.25 Dr. W. D. Lyman, Grand Rapids_. 83.00 Dr. Edward Vis, Grand Rapids _. 15.00 Dr. Louis Barth, Grand Rapids __ 12.00 Dr. O. H. Gillett, Grand Rapids -. 30.00 Dr. V. M. Moore, Grand Rapids __ 12.00 G. R. Savings Bank, Grand Rapids 259.00 Jan. 25. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Orrin L. Franks, Bankrupt No. 3063. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Sebewa township, Ionia county, and his occupation is that of a farmer. The schedules show assets of $250 of which the full interest is claimed as exempt, with liabilities 0 $1,868.29. The court has written for funds and upon receipt of the same the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bank- rupt are as follows: B. B. Bowes, Portland ____._______ $150.00 Fred Balderson & Co., Portland __ 60.00 International Harvester Co., Jack- son = ae 168.00 Portland Eievator Co., Portland __ 393.00 Portland Milling Co., Portland ___ 62.00 Builders Lumber Supplies Co., POveians 27.95 Claud Plant, Portland ____________ 6.90 Will C. Stone, Portland __________ 29.00 Barton Bros., Portland ____________ 20.00 Dr. R. W. Alton, Portland ____.___ 13.75 Dr. G. D. Allen, Portland ________ 43.71 Will Stocum, Portland ____________ 11.00 Estate of E. A. Richards, Portland 79.00 Roy Dowdy, Portland _____________ 11.00 Esate of Roy Newkirk, Portland _ 101.50 Thomas A. Healy, Lake Odessa ._ 95.00 Ionia Co-operative Oil Co., Ionia 32.08 F. A. Turner, Sunfield ~...-_-_____ 17.50 G. L. Implement Co., Grand Ledge 215.00 Sunfield Lbr. Co., Sunfield ~_______ 201.75 Ionia Co-operative Oil Co., Ionia. 16.50 . Will Withe, Portland ~_._______. 25.00 R. J. Griswold, Portland —____ --- 11.00 Herman Rochlitz, Portland __._____ 225.00 Charles Lundquist, Sunfield ______ 34.50 In the matter of Fred C. Alley, Bank- ruppt No. 2809, the trustee has filed his fial report and account and a final meet- ing has been called for Jan. 18. The trustee’s final report and account will be passed upon, administration expenses or- dered paid and a first and final dividend to creditors ordered paid if the funds on hand will permit. There is no better roof insurance than the name REYNOLDS Only the genuine can be genuine ¢ Grand Rapids Trust Company Receiver for H. M. Reynolds Shingle Co. sF7ROHED OY Vy, WoRrRDEN GROCER COMPANY The Prompt Shippers You safely can recommend Quaker Canned Peas Cheaper because they are Better FOR SALE BY THE COMMUNITY GROCER IN YOUR NEIGHBORHOOD They’re Quality at a Price WORDEN GROCER COMPANY Wholesalers for Fifty-seven Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver micsiletinessttoiaiinasd DRY GOODS CONDITIONS. What Spring business over the re- tail counters will amount to is, of course, still a matter of conjecture. The lateness of Easter is one of the factors that is variously construed, some believing it to be beneficial, while others are of the contrary opinion. This relates more particularly to the dealings in women’s attire. But. cir- cumstances in general favor rather liberal consumer buying, and this has brought about a feeling of confidence in the general outlook. The best in- dications are that there will have to be repeated visits of buyers to mar- ket to take care of the business that will present itself. This is inferred from the fact that stocks are low in retail hands, while, at the same time, the disposition still remains to limit initial orders. Encouragement is found in the ex- perience of the last month or two, culminating in the holiday buying. The latest reports on this from different sections of the country confirm the preliminary ones showing most excel- lent results nearly everywhere and sur- passing those of the same period a year before. The disposition to buy was, perhaps, the most significant circum- stance in the purchases, many of which were not in the class regarded as necessaries. A fersistence of such disposition is thus far apparent in the clearance and other sales staged as usual at this time of year which con- tinued through last week. The price appeals in women’s apparel, men’s clothing and articles for the household met with quite a liberal response, so much so as to call for a replenishment of stocks. This is regarded as a hope- ful sign of what the regular Spring business should be when it is once launched. Untoward factors are not expected to show themselves thereaf- ter, at least not until the Summer, when the outlook for the crops and in- dustrial prospects may prove control- ling elements. For the time being it is not necessary to look so far ahead in determining buying policies. New con- ditions can be met as they arise and without much difficulty or fear of em- barrassment so long as the present purchasing methods continue and, as has been stated, there is no incentive to change them. Meanwhile, a feeling of conservative optimism is justified by the circumstances. COTTON AND COTTON GOODS. Such changes in cotton quotations as occurred during the past week were mostly of a minor character and were influenced apparently by speculative movements. A disposition is shown at the South to sell whenever a slight price increase occurs. Nothing to change the statistical position of cot- ton has appeared since the issuance of the last ginning figures. Two weeks from to-morrow later statistics of the same kind will be forthcoming. They are not expected to show any material change so far as the size of the crop is concerned. More disposition is ap- parent on the part of spinners, es-. pecially those abroad, to stock up on the raw material at the existing low prices. With comparative ° Stability now assured on cotton, manufacturers MICHIGAN of cotton goods are fallirg into line in making reductions on their products to correspond. More cotton blanket lines were opened during the past week at declines of from 10 to 12% per cent. Gray goods continue to hold their own at the lower levels recently set, but the amount of trading in them is not very marked. It is expected to show up better in the course of the next fortnight or so as converters re- Sume their purchases. In knit under- wear the situation shows little change. Among the happenings of the past week was a substantial reduction in the prices of a branded line of women’s underwear. A lot of lightweight goods has yet to be bought to make up the usual quota, while comparatively little attention has been paid to heavy- weights. Formal openings of North- ern goods are yet to be made in the last mentioned class but the delay is not important because buyers are in no hurry to put in their orders. More is expected after the jobbers’ meetings scheduled for next week in New York City. ee WOOLS AND WOOLENS. Little definite has been shown in the resumption of the wool auctions in Australia and New Zealand during the week. Prices remain practically where they were, although they are said to have been slightly in the sellers’ favor for a few varieties. There is, how- ever, quite a lot of wool to be offered in the course of the next two or three months, and values are hardly likely to advance unless something unfore- Seen occurs. Imports of wool continue on a rather moderate basis. During the past year they were about 13,000,- 000 pounds less than in 1925. In this total the imports of mohair are in- cluded. These totaled 13,469,071 pounds, as against only 1,511,913 pounds the year before. Buying of wool by the domestic mills is proceed- ing very leisurely, and practically only as needed. These mills are still en- gaged on lightweight fabrics. Re- orders are still expected as the cloth- ing manufacturers hear further from the retail clothiers, who have been rather slow in making their wants known. Some overcoatings have been opened for the fall season, but the movement is not general. Toward the close of the month the openings of woolens are to come, and after them the worsted suitings. Prices are not expected to show any marked reduc- tions, judging from what has taken place so far in the overcoatings. The opening of blanket lines by the prin- cipal factor in the trade is scheduled for early in the present week. Women’s wear fabrics excepting those of the sports variety, are moving slowly. THE BATTLE OF TRENTON. Celebrations such as the one hun- dred and fiftieth anniversary of the Battle of Trenton serve a useful pur- pose. They turn public attention from the pretentious volumes filled with petty gossip which nowadays pass for “new material” in the lives of the men who founded the Nation to the more authentic stories in our history. The few sketchy lines in any well written schoolbook that treat of the Battle of TRADESMAN Trenton are more valuable in giving a clear understanding of the character of George Washington than any biography that has been written re- cently. The Battle of Trenton was the tri- umphant culmination of a disastrous campaign. The invading force was made up of some of the best trained soldiers in the Old World. It was well equipped, well cared for and supplied with all the military requirements of the age. The army—almost a rabble —opposed to it was wretched beyond description and sought refuge in flight whenever the enemy approached. Newark, New Brunswick and Prince- ton fell to the invader with hardly a struggle. When Trenton in its turn capitulated the conquerer paused to celebrate his victory. Cornwallis pre- pared to return to England with the news that the American rebellion was over—and then “the old fox,” as Corn- wallis called Washington, gathered to- gether a few regiments of his wretched troops for an assault on Trenton from two sides. Only the ragged Contin- entals under the immediate command of Washington were able to surmount the difficulties of the snowstorm in the wilderness and destroy the army of the victors in the midst of its festvi- ties. The Battle of Trenton was acclaimed by Frederick the Great as one of the most brilliant achievements in military history. It helped to justify fifty years later the half-jesting, half-serious de- scription of the victor at Trenton in the words, “The soldier who never won a battle, but who never lost a campaign.” Eo STEAL A PLENTY. The Grand Rapids Press of Tuesday contains the following item: Theodore Cordell, 26, of 743 Scrib- ner avenue, N. E., who pleaded guilty before Judge Leonard D. Verdier Mon- day morning to a charge of taking overcoats from a bowling alley, was sentenced to one to five years at Ionia. The judge recommended the minimum sentence. Guy Rouse deliberately stole $234,000 from the stockholders of the Worden Grocer Co. and about as much more from his personal friends and goes scott free. He is living in luxury at the finest hotels in Southern Califor- nia, devoting his time to card playing and joy riding. The moral is obvious: When you steal, steal a plenty; don’t take a loaf of bread or a ham or an overcoat and draw one to five years. Instead, steal two hundred thousand dollars, mas- querade among your friends as a much abused and _ persecuted individual: among strangers as a Napoleon of finance and throw your ill gotten gains around with the prodigality of a Croesus. No crime ever committed in this community has caused the unfavorable comment which Rouse’s defalcation has provoked, because it furnishes ground for the often repeated state- ment that the big thief always in- variably goes unpunished, while the petty thief receives the full penalty of the law. There are a thousand stockholders in the Worden Grocer Co. who suffer- January 12, 1927 ed loss through the embezzlement of this shining light in church circles. Any one of these thousand men and women Can swear out a warrant for Rouse’s arrest and have him brought back to the scene of his criminal acts and tried by a jury of his peers. The prosecuting attorney announces his readiness to authorize the warrant any time a responsible person will sign the affidavit. , Who will act first in this matter? Een BLUFF, BLUSTER, BOMBAST. Reports continue to reach the Tradesman of the high-handed meth- ods of the Butterick Co. in dealing with those merchants who had con- tracts with the Designer Co. when the latter was absorbed by the Butterick Co. Instead of recognizing the right of the merchant to cancel the contract if he did not wish to substitute But- terick patterns. for Designer goods, the Butterick Co. has in all cases insisted on forcing the Butterick goods on the merchants. Of course, such an atti- tude is unfair, illegal and vicious, and any merchant who resents such high- handed methods can secure relief by appealing to the courts, which have held that the Butterick Co. cannot compel any Designer customer to ac- cept the Butterick goods in lieu of what he contracted to purchase. The career of the Butterick Co. has been marked for years by methods not in line with those of high grade business men and any merchant who signs a Butterick contract almost in- variably finds that he has entered into an arrangement which will be carried out by bluff, bluster and bombast. CANNED FOODS CONDITIONS. While inventory taking affected the volume of business in canned goods to some extent last week the new year has begun, according te not a few closely posted members of the trade, with great promise. Enquiries for staple food items have developed in.a way that has been satisfactory for the most part. While the day when the jobber purchased futures and allowed the canner to ship his goods as quick- ly as packed seems to be a thing of the past, the enlarged consumption which appears to be in progress in to- matoes will offset this handicap to some extent. In the death of Edmund W. Booth the newspaper fraternity has lost a loyal member and wise counselor; the church, a noble example; and the com- munity, a faithful citizen. Mr. Booth was a man of clear, sane mind and helpful spirit. He was a firm friend and a forceful and persuasive speaker and writer. His sympathies were broad and his interests wide spreading. He was internationally minded, and at the same time an ardent patriot. Genial, courteous, thoughtful. and deeply spiritual in his nature, he was much beloved by his fellow workers. The homage accorded his meinory is an eloquent tribute to the power of Such a man to permanently fasten him- self into the hearts and minds of those : who came under his spell. a ee a ee Sreceaeton: January 12, 1927 MICHIGAN TRADESMAN 9 INSTALMENT OBLIGATIONS. Too Easy To Acquire and Too Hard To Pay. The fever of competition and in- creased production appears to have produced a high business blood pres- sure during the last twelve months. In human life this is a danger signal and suggests slowing down and I be- lieve in business life it should suggest at least moderation. Whether it is impossible or whether it is embarrassing for manufacturers to unload some of the expensive facilities added during the war and which greatly increased their over- head, appears difficult for the average layman to determine, but certainly some condition appears to have driven them (at least some of them) to re- sort to every known scheme to force a stimulation of trade with the hope that it may become permanent but C. L. Guasgow. however without considering the con- sequences in case of failure. So long as dealers remain respon- sible while responding to these sug- gestions, this action on the part of manufacturers may increase their sales but in my opinion an yplan that results in the distribution of more merchandise in a given territory than the earnings of that territory can absorb and pay for is fraught with danger. Any plan that “appears” to make debts easier of payment but at the same time increases them, by extending final settlement into the realm of luck and overlooking loss of health, loss of job, sickness or death is dangerous, as the party incurring the debts is often mis- led by the partial or deferred payment plan (which has been made to look so easy) until the number of such easy payment obligations exceed his ability to meet and courage and credit be- come badly strained. The people of every community are able to buy and pay for a certain amount of merchandise but when by any plan suggested by the dealer they are induced to exceed that amount an unfortunate condition for both seller and buyer results, this proposition means passing on to the ultimate con- sumer the “buck” passed to the dealer by the manufacturer. I believe the adoption of partial or deferred payments is an encourage ment of the credit system which we are all trying (or should be trying) to depart from. It has been said, and I believe with reason because so often proven, that the credit system with its alluring de- ferred payments has ruined financially more merchants, more farmers, and more stock men than any other prin- ciple injected into business. It has often been proven that it is very difficult for a person to save if he contracts to spend his money before he gets it. I believe the dollar down and dollar a week proposition, or any other proposition embodying the same prin- ciples, is wrong because it leads those least able to stand it to extravagance and excess. It increases the expense of doing business, therefore, increases the cost of the goods to the consumer, for of necessity every added expense is re- flected in the price charged. Installment or deferred payment sales are a matter of city rather than small town business, although practised in both. In the former it operates where the customer is one whose em- ployment is on the weekly or monthly basis and whose pay is received at stated times, and while it may be true that deferred payments tend to increase sales because such customers can make small payments easier than large ones out of such weekly or monthly salaries, the added clerical work and collection expenses, to say nothing of goods taken back, must be added to expense or deducted from profits. It must be conceded that the lowest prices find their basis in cash sales, eliminating all expense incident to the conduct of charge accounts, time sales or deferred payment sales and it is adm ‘tted that expenses increase in the same ratio that payments are delayed. The truth of this is evidenced by the prosperity of A. & P., United Cigar, Ten Cent and other stores conducted on that plan as there is no book- keeping, collections, delivery, lost ac- counts or goods taken back. Installment selling demands carry- ing larger stocks and deferred payment selling means interest paid or interest lost. There is a chance that an expres- sion coined recently in England may find its way to us in this country be- cause of its fitness in describing suc- cinctly a method of doing business which has become quite widespread here. It rose in this way: A speaker on economic conditions in the United Kingdom, in calling atten- tion to certain hazardous trade prac- tices, said that one of the dangers was in doing business on the O. P. M. plan. By this he said he meant operating with other people’s money. This had reference not only to the usual credit methods but was more especially directed to the increasing amount of buying on the installment plan. There is no criticism of this plan when payments are contracted to be made for the purchase of equip- ment of a home and confined to the reasonable necessities thereof, provided always such payments are restricted to amounts commensurate with the in- come and fair prospects of the one making them. It is a different matter, however, when it comes to the buying of luxuries or needless articles or of such as are likely to be used up and rendered worthless before the end of the instal- ment period. Some recognition of the danger back of the installment pur- chases is voiced at different times by bankers and credit men who have been pointing out the widespread disaster likely to follow should there be a seri- ous set back to business or industry. The matter has also been taken up by trade bodies which are establishing more rigid rules governing contracts of the kind. There appears to be a feeling among some dealers that finance corporations are a boon to the retail merchant, but I am unable to see where or how. The borrower from such corporations or the sale of accounts thereto involves the guarantee‘ng of the payment of all such accounts by the seller and the finance corporation deducts usually 10 ber cent. as a service charge and then withholds another ten or fifteen per cent. to insure the prompt payments of all instalments at time of maturity and if such payments are not so paid the dealer loses this deduction. The dealer must collect and remit all payments promptly and after his indulgence for a time in this kind of business his office becomes a veritable collection agency. If the dealer’s credit at his home bank is good (and it should be if his guaranty of accounts sold is good) he can obtain his money at the legal rate and receive it all without any deduction at either end of the transac- tion and thus be in possession of more cash with which to discount his bills. He will then be able to spend his time making new sales instead of making collections and remittances. No doubt there are some articles of merchandise the sale of which is in- creased by deferred payments, but for the reasons given and others that might be advanced, I seriously ques- tion the wisdom of stressing this point when making sales, for as a business principle cash comes first and short time payments next, because it means quicker returns and less loss and ex- pense. I believe the policy so strongly ad- vocated by several manufacturers of an initial payment down and_ ten months to pay is a delusion and bene- fits neither buyer nor seller. They recommend making arrangements with some finance corporation to handle such accounts or notes and in order to do so it is necessary to add to the price charged the customer the expense of such deferred payment plan and it is admitted that that charge exceeds the expense of obtaining the money at the legal rate of interest. It will be noticed that while the man- ufacturer suggests that the dealer in- dulge in this long drawn out style of payments, it is further suggested that he obtain cash by this method in or- der that the manufacturer may receive his pay promptly and without any de- duction whatever. If a customer’s purchases are of an amount sufficient to justify dividing it into eleven payments (one down and ten extended), would it not be better to divide into two or four if necessary for the same length of time, sell these notes direct to the bank at par, shift the responsibility and expense of no- tices, collections, remittances, etc., each month and the guaranty of the ac- counts, and this too would avoid your having to drum your customers month- ly, which might eventually disgust them and drive them to your com- petitor. Every dealer knows that the smaller the amount, the greater the number and the longer the run of accounts or payments, the greater liability that the customer will become careless and not meet his payments promptly and in such case the dealer must as previously stated, advance the sums of such pay- ments to the finance corporations or lose the ten or fifteen per cent. with- held to cover this contingency. Why may we not benefit by the methods and experience of some of the largest and most retail mercantile organizations in the world prosperous who do a “cash with order” business and not be led into business quagmires by will-o’-the-wisp finance corpora- ticns who would absorb the profits of a business we have spent half a life- time building up?—C. L. Glasgow in Hardware Reta’‘ler. Coat and Suit Jobbing. Further progress of the reported trend away from the jobbing-contract- ing of coats and st‘ts to inside manu- facturing of them is hanging fire. No important additions to the firms which have already announced such a change in policy were made during the past week, Opinion in a number of quarters in the garment trade ind‘cates the be- lief that while more firms may take up direct manufacturing on their own premises, this is not likely to become general. While it is believed such a trend would be very beneficial to the trade in ra‘sing standards of produc- tion and merchandise, one outstanding objection to its progress is cited. This is the continued adherence on the part of retailers to want quick de- livery, which only large stocks on hand can cope with. Few inside shop manu- facturers can afford to gamble with large stocks, a condition which in it- self tremendously stimulated the move- ment away from manufacturing to jobbing. The jobber can carry large stocks because he can keep numerous contractors working to- supply him. The same output by an inside manu- facturer would take an enormous force of labor, the handling of which in it- self is a most difficult problem. The inside shop manufacturer usually has to ask at least a week for delivery of merchandise, which has to be made up. In addition the jobber usually is able to supply a. greater variety of styles in popular priced merchand‘se, whereas the inside shop manufacturer cannot do this, unless he is willing to take production risks which are greater for him than for the jobber. —_~>~--___ Detroit — The Wynsett Sales Co., 7610 Byron street, has been incorpor- ated to manufacture and sell proprie- tary medicine and drug accessories, with an authorized capital stock of $10,000, all of which has been subscrib- ed, $235 paid in in cash and $8,450 in property. SHOE MARKET Don’t Neglect the Plainer Shoes. Now that interest in early fall buy- ing is at its height it is a good time to sound a note of caution as to the pro- portion of sales that over-ornate shoes bear to the total volume in women-s shoes. To one who has looked intensively at women’s samples there is an abund- ance of pretty shoes to select from, but lines are so freely sampled in trimmed shoes of two and more color combinations that it is going to be difftcult for merchants and shoe buyers to keep their feet on the ground and not overbuy on ornate shoes, and then realizing the fact when the season opens that there always is a demand and sale for plain, one-color shoes, for if all the appropriation has been spent ior extreme two-toned shoes there will then be nothing left with which to buy salable shoes of one color. Make this simple test, and take the now famous “walk around the block” while enjoying the after lunch smoke; Observe the types of women on the street and the types of shoes they are wearing. From a mental picture of the percentages of colors, the whites, the blacks, and the ornate shoes as against the plainer types, and you will receive a forecast of about the types of shoes these same women will want next season. These types are as sharp- ly divided as ever and will not change. The woman who formerly wore the conventional oxford is now wearing the two and three strap model, or the cut-out tie. Colors and fancy leathers have done yeoman work in diversifying materials and trims for women’s pretty footwear. There will always be a field for shoes that can only be built with the aid of such contrasts and combina- tions. But in using shoe materials thought should always be given to the broadest possible use of the greatest number of available materials if we are to effect economies in the cost of materials. When a great volume of orders is focused on one class of ma- artistic terial it becomes a seller's market on that material, and a buyer's market on the field of less popular materials for the moment, with consequent business d’stress in certain quarters. he style situation is by no means clarified well enough for any one man to forecast what will be profitable mer- chandise in point of material. or what will be the “red ink” It is a good bet, however, that if shoes are guesses, bought as they are being shown in the many merchants will overbuy on extremes and underbuy on ageregate that shoes of one color material, which in- cludes all-over patents, black satin, and medium shades of colors in kids in sections where colors will be a volume It must be borne in mind that extremely distinctive colors or grain- lactor, ings are something that one becomes tired of sooner than a more conserya- tive design or color. Some will argue that, if this is true, it means a quicker resale of something different, but what of the difficulties in disposing of an overdose still left on the shelves? Most have Progressive merchants MICHIGAN now become accustomed to budgeting expenses and the buying of merchan- dise either in dollars or pairs. The next step must be budgeting one’s clientele and figuring out the percent- ages of people who will buy extremes in colors, patterns and combinations, and of those to whom one color shoes will appeal, and those to whom black shoes only can be sold. Every good merchant. retailer or manufacturer, wants nothing more than to see merchandise made and bought that will be profitably passed on to the customer. Too much grief in bad guesses left on the shelves creates a bad condition for the retailer; this. reacts against the manufacturer who sold the merchandise. It is a good time now to give thought to the mak- ing, selling and buying of safe and sane one color shoes in a proportion due their importance—Shoe Retailer. —_+->___ Preposterous Decision Affecting Shoe Trade. A Virginia judge has recently ren- dered a decision, which if crystallized into the dignity and importance of a judicial precedent would become of the greatest interest and concern to the shoe industry. This decision was handed down in a suit instituted in a lower court to recover the value of a pair of shoes sold by a retail shoe dealer to a 14- year old girl; while wearing these shoes she fell and sprained her ankle and her parents brought the shoes to the store with a claim for restitution, alleging faulty shank construction. The merchant stood suit and the judge held for the plaintiff on the ground that the merchant had no more right to sell a pair of high heeled shoes to a 4-year old girl than a vendor of liquor in pre-prohibition days had a right to sell whiskey to a minor. The merchant complied with the de- cision and failed to note an appeal within the ten-day limit prescribed in Virginia law in such cases, thus set- ting up a bair against a review of the case by higher judicial power. The local shoe retailers’ association recognized the significance of the de- cision and took up the matter with the Pennsylvania Shoe Retailers’ Associa- tion—it will be remembered that Vir- ginia is included in the now being worked out for the formation of which tne plans a regional association, in Pennsylvania association has had a leading part. This association has taken up the case and has the co- operation oi the Nationa] Shoe Retail- ers’ Association. It is certain that steps will be taken to thresh the matter out to a satisfactory finish. It is impossible to overestimate the dire results to retail shoe dealers every- where should this grossly unjust court decision rest as the basic law in such matters. In all probability shoe manu- facturers would also have a definite responsibility in cases that might, and certainly would, arise. Without at all entering into the med- ical aspect of high heels on young girls’ footwear, it is ridiculous to sup- pose that the onus of determination should be placed on the shoe dealer. There is no basis in fairness, in good TRADESMAN judgment, or in common sense for such a proceeding and it is preposter- ous to establish a legal basis. It is a matter calling for definite co-operation and following through until there shall remain no judicial groundwork for the possibilities of countless difficulties and abuses that such an absurd deci- sion would inaugurate. ———_+---- Handbags For Spring. Lines of handbags for Spring are ready in some instances, although the offerings of some manufacturers will not be made until about Jan. 15. Leather merchandise is favored for the new season, the sale of such goods in both staple and novelty leathers and patterns having been particularly good during Fall. For more than one manu- facturer the past few months were record-breakers in volume of turnover. Unborn calf-skin is one of the ma- terials being strongly featured at the present time. It is selling well, par- ticularly to the misses’ trade, but the duration of its vogue well into the Spring is said to be questionable. Both pouch and underarm styles will be again offered. —_r+>___ Detroit—The Sure Lock Co., 912 Detroit Savings Bank building, has been incorporated to manufacture and sell locks for automobiles and trucks, with an authorized capital stock of $100,000 preferred and 100,000 shares at $1 per share, of which amount 10,000 shares has been subscribed and $1,000 - paid in in cash. —_2-.___ You drive mules, but you lead men. January 12, 1997 The FIRESTONE FRANCHISE offers: |. Better margin of Profit. 2. A complete line of Rub- ber and Canvas Foot- wear. 3. Multifit fitting—reduces your stocks and increas- es your turnover. 4. Exclusive representation 5. National Advertising. 6. Michigan Newspaper Advertising. 7. Michigan Farm Paper Advertising. 8. “Overnight Service’ on fill-ins from complete stocks in Grand Rapids. The Firestone Franchise may be available for your com- munity. If you intend to Make a Profit in 1927, write us Today. HEROLD-BERTSCH SHOE COMPANY Manufacturers Since 1892 Grand Rapids, Michigan @ MiIcuHiGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit We are Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business For Information Write to L. H. Baker, Secretary-Tresurer LANSING, MICHIGAN enn cn iat ent teen ag eae aaa ~~ Sen ena ene ne i i te hho ea — " % ri y R 4 i] January 12, 1927 THEIR BASIC THEORY WRONG Claim of Savings By Chain Stores Erroneous. Chain stores, in the opinion of E. C. Riegel, a merchandising counselor of this city, do not play the part in the economic life of the country that is generally supposed. For this, he says, there are several reasons. One of these is that the basic theory of chain stores is wrong. “This theory,” Mr. Riegel explains, “is that by tying up a number of stores together, both the buying and selling costs are lower and _ that, therefore, the consumer gets the benefit of two savings. Even if there were such sav- ings it is unlikely that the consumer would get them. Chain stores are not built for the public benefit. “Analyze the claim of ‘our enormous buying power.’ In the first place, the only buying power there is is the pub- lic buying power. The advent of the chain store has not increased this one penny. The chain store system having a thousand stores naturally buys more than a single small town merchant, but it does not buy any more than a thousand such merchants. Ask any wholesaler or manufacturer whether he prefers a thousand accounts of $1,000 each, which is $1,000,000, or one ac- count of $1,000,000. He will tell you that he prefers the thousand accounts, for the simple reason that it is safer to have them. The lure of the big order is not as great as it is professed to be, and the bargaining of the chain store usually ends in securing a slightly smaller package or a slightly lower grade of merchandise. “There are always opportunities in trade to take advantage of conditions of distress to secure price concessions. As a steady diet, however, no manu- facturer or wholesaler is going to sell merchandise without a normal profit. Grouping together a number of orders does not actually increase the volume of business, and it does not effect any economies in distribution. Whatever of such costs the chain store saves the wholesaler, it must in turn expend in distributing to its various ware- houses and stores. “Chain stores do sometimes secure secret or camouflaged price conces- sions, but they secure them by devious methods instead of by effecting some economic saving. Consequently, their efforts sconer or later meet with re- sistance from those who have been despoiled of legitimate profits. If there were really any economic advantage in sending to a wholesaler or manufac- turer the order of a thousand stores on one sheet of paper instead of on a thousand different sheets of paper, there would be nothing to prevent a thousand home store merchants in as many cities from so combining their orders and thus creating an ‘enormous buying power.’ “Let us see how the magic of being one of a chain enables a store to sell at lower costs. No one store can do the work of another. So, for all prac- tical purposes, the chain store is an in- dividual unit when it comes to selling, and it has the same costs for whatever service it renders. By reading its ad- vertising it is found to profess to save MICHIGAN TRADESMAN by selling only for cash, by making no deliveries, and in some cases even requiring self-service. “But is ‘big business’ needed to im- pose these limitations upon the con- sumer? Can’t any individual home store merchant impose these same _ rules if they work for the benefit of the customer? He can, but he won’t. He shouldn’t. The chain store must, and that is its limitation. It is a cold- blooded business institution. It has to do business through a hired manager with people who are utter strangers to it. Hence it adopts the cash policy. Next it tries to make a virtue of neces- sity by advertising that credit produces great losses, and that the city is in- fested with dishonest people who im- pose burdens upon their honest neigh- bors through the credit system. Yet, from nation-wide statistics, we learn that losses from giving credit to the American people amount to less than the cost of wrapping material. ““Big business’ is supposed to be more scientific than ‘little business,’ but it has not proved to be so in re- tailing. Without any pretense of science the individual retailer is really more economically correct than the ‘see-how-big-we-are’ fellows. He no doubt got there by merely doing what the home folks wanted him to do—by being accommodating. “The loud noise that chain stores make has caused some surveys to be made. One of these was by the Na- tional Wholesale Grocers’ Association. It was found that the average cost in wages in serving ‘cash and carry’ customers was nearly three times as much as serving customers who ‘phoned their orders and had them de- livered and charged. The reason for this is that when a store tries to make its customers do part of the job the customers act when and as they please. This destroys efficiency by producing extreme rush periods and extreme slack pertods. “Though the popular impression is to the contrary, it is a fact that the cus- tomer who puts herself at the least in- convenience is the most economical to serve. A woman may, without dressing for the street, telephone for merchan- dise, have it charged and sent, and she will be less expense to the merchant than the one who takes up time in the store selecting her purchase, pays cash, and then waits to have her package wrapped to carry away. The customer cannot help in the process of service because she is not expert and is not subject to discipline. Consequently, she does pretty well what she pleases and when she pleases. Hence she is a hindrance rather than a help. “It must not be overlooked that the most economical method of life is to work intensively in our chosen voca- tion in the service of our fellow-man, and to accept the fullest measure of service from him in his. That inten- sive specialization is the secret of American progress in the development of wealth. The chain stores are trying to reverse this principle."—N, yY., Times. —_+~-~___ Women remember the ages of other women better than they remember their own. 11 Why Sacrifice Profits? It is not necessary when you stock and sell well-known merchandise on which the price has been established through years of consistent advertising. In showing the price plainly on the pack- age and in advertising KG Baking Powder Same price for over 35 years 25 me 25i (more than a pound and a half for a quarter) we have established the price—created a demand and insured your profits. You can guarantee every can to give per- fect satisfaction and agree to refund the full purchase price in which we will pro- tect you. Millions of Pounds Used by the Government 12 FINANCIAL Rise in Sugar Reflects a Temporary Shortage. In rising to a new high of 3% cents per pound raw sugar prices touched a level 62 per cent. above their low for the year. Improvement in the price of Cuban raw sugar has been persistent for nine months, but the upward move- President December 10. Most of the advance from the year’s low of 2-3/16 cents made on March 25 has come since publication of the news that the Cuban government might restrict production this year to 4,500,000 tons, and of which the trade had intimation as early as the middle of November. At its present position in the market the commodity com- mands more than it has at any time in the past eighteen months, and most authorities in the trade look forward with real confidence to greater pros- perity in 1927, ment was accelerated by : : : Machado’s decree of Doubtless the immediate cause of the present rise is the temporary short- age of stocks in Cuba where only 60,- 0J0 tons are reported to be on hand as against 120,000 tons a year ago. In 1925 it will be remembered grinding began early in December and during that month the Cuban production to- taled roughly 250,000 tons. Grinding under the Machado decree did not be- Since the new production will not, of course, be available this year until about the third week of January, supplies have been replenished from old stocks to which no additions were being made. That has cut down materially the stocks on hand in Cuba and forced the price up on this market. gin this year until January 1. It is true that importers hold more sugar than they did a year ago, but much of it was bought several months ago, and their costs have been swelled by carrying charges, so that in many cases importers see no profit in un- loading even at present prices. Stabil- ization in the sugar trade is more de- sirable than a rapid advance, and some authorities fear that the recent im- provement has been too rapid. Now that grinding has begun, however, the time should not be distant when new sugar will be available from Cuba and the temporary squeeze relieved. Back of these immediate changes, it must be remembered, of course, that consumption of sugar in this country has gone ahead very fast in the last few years. In 1924 per capita con- sumption of sugar in the United States averaged about ninety-six pounds. Computation showed that in 1925 it had risen to a new high record of 107% pounds, but it now appears that in 1926 no fewer than 112 pounds per capita were consumed. Not many people appreciate how much sugar is absorbed in the consumption of ice cream and soft drinks since prohibi- tion. Not the least promising aspect of the sugar situation for 1927 is that whereas production is estimated at 23,217,000 ‘long tons, or 1,167,810 long tons less than a year ago, consump- MICHIGAN TRADESMAN tion is reckoned at 25,000,000 long tons, or 1,000,000 more than a year ago. Paul Willard Garrett. [Copyrighted, 1927] Commodity Price Stability Evidently Here To Stay. Two of the January 1 commodity price indexes, Bradstreet’s and Dun’'s, have been computed. In one case the net change represents a small fraction, and in the other the variation from the month previous is so small that the statisticians did not trouble to calcu- late it. To the casual reader perhaps these monthly fluctuations in the gen- eral price level mean little. To the student of business trends they mean everything. Prosperity such as the country has enjoyed in the last year would never have been possible in the face of wide commodity fluctuations. In the present instance prosperity has been achieved despite an adverse price movement for the reason that the trend although downward has been relatively free from variation. Perhaps the index of commodity values made by ‘Bradstreet is as sen- sitive to change as any since it repre- But no Bradstreet compilation for the last eight months has revealed a change in the price level so broad even as 1 per cent. from the month before. It is necessary to go back to May 1 when the Bradstreet’s index fell 1.8 per cent. from the total for the month of April 1 to find a time when this monthly index dropped more than 1 per cent. Virtually the same situation is reflect- ed in the movements of the Dun com- pilation since last spring. sents primarily raw materials. Thus while it is true that commodity prices have been falling of late, it js even more true that they have been moving on to a more stable basis, and the advantages of increased stabiliza- tion far offset the disadvantages of gently falling prices. More and more We are given evidence that the malad- justment of war time have been cor- rected in the main, and that commodity . Prices for the time have been stabil- ized around present lévels. At a recent luncheon of New York economists a poll was taken on the probable 1927 trend in prices. In no case did an authority believe that the fluctuations for the year would be great and the consensus was that the trend while downward would be slight. No discussion of the price situation is complete, however, that does not point out the failure of agricultural prices to maintain the stability appar- ent elsewhere. It was in part the spectacular recovery of agricultural prices and, therefore, of the purchasing power of the farmer from its low posi- tion at the middle of 1924 that started the present epoch of prosperity. By the middle of 1925 the old maladjust- ments had been wiped out and agricul- tural prices were on a level with non- agricultural prices, but immediately they turned down again and have been receding ever since. Thus for some- what more than a year the disparities between agricultural and non-agricul- tural prices have been widening. Paul Willard Garrett. {Copyrighted, 1927} January 12, 1927 OUR OBLIGATION EASES We realize at all times, that ‘ it is the duty of this insti- tution to do everything to conserve, protect and pro- mote the interest of its pa- trons, Za We solicit and patronage, fully cognizant of the trust which is repos- ed in our own judgment and integrity. accept On this basis, may we serve you? em “The Bank Where You Feel At Home” Cor. MONROEandIONIA Branches Grandville Ave. and B St. West Leonard and Alpine Leonard and Turner Grandville and Cordelia St. e@ Mornoe Ave. near Michigan Madison Square and Hall Tan pl E. Fulton and Diamond Savings Bank Wealthy and Lake Drive OFFICERS Bridge, Lexington and wnLlA.a ALDEN SMITH. Charman of the Beare Stocking Bridge and Mt. Vernon CHARLES W. GARFIELD, Chairman Ex. Com. GILBERT L. DAANE, President a Division and Franklin Eastern and Franklin ARTHUR M. GODWIN, Vice Pres. ORRIN B. DAVENPORT. Aws't Cashier Division and Burton dhe Bank EARLE D. ALBERTSON, Vice Pres. and Cashier HARRY J. PROCTER, Aus't Cashier “UWhere you feel EARL C. JOHNSON, Vice President H. FRED OLTMAN, Aw't Cashier atHome TONY NOORDEWIER, Aw't Cashier OLDEST SAVINGS BANK IN WESTERN MICHIGAN STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $33,389,609.28 20% to°40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES | Tornado— Automobile — Plate Glass Ue meee Sel ee a gg ee fet cecmaaaeanrtee center ree Panny ee Peer Paes en en ee ee i sill paclip iia isa dapat Fagot ~ on Shiai es od | e ‘ ¥ i A ae ees Pinkert eR er ee oe Oe es ee ee January 12, 1927 MICHIGAN TRADESMAN 13 No Tight Money Seen By Leading Banks. Opinions on the 1927 trend in busi- ness as expressed in the annual fore- casts were strikingly in agreement on at least one point. Most bankers, economists and statisticians hold that the fundamental position of money is not only sound, but that the prospect for cheaper money soon is good. There is real encouragement in the fact that business has continued in large vol- ume without absorbing an excessive amount of surplus credit. It means that the machinery is well oiled. It also means to the dealer in bonds that a market for gilt-edged descriptions is virtually assured for the months im- mediately ahead. The moderate ad- vance in call rates to 5%4 per cent. and 6 per cent. late in the old year re- flected simply preparations for year- end payments and demands incident to the season. With the advance of January, how- ever, the usual seasonal easing in rates may be expected. In its current bulle- tin on business conditions, The Nation- al City Bank points out that currency requirements which during the sum- mer were running $80,000,000 to $100,- 000,000 above a year ago “have recent- ly dropped down to where they are about equal to, or below last year, and this change, together with the lower level of net demand deposits, has meant during recent months a lessened demand upon the country’s banking reserves. At the same time the vol- ume of these reserves has been in- creased by net imports of gold of ap- proximately $90,000,000 since last year. So long as these conditions persist it is pretty certain that nothing in the nature of tight money is in the offing.” The bank also expresses a general sentiment when it says that the ex- pansion in commercial demands in- cident to increased industrial activity has brought no evidence of excess bor- rowing. For the most part business concerns have financed themselves without recourse to bank credit such as usually follows a growth of a simi- lar character. And, as the bank says, “inasmuch as the increase in com- mercial loans has been unaccompanied by an increase in other types of loans and investments, the year ends with but a moderate increase in total bank credit outstanding over the levels pre- vailing at the close of last year.” In years gone by business depres- sion usually has been invoked in part at least by a tightening in money rates. It is scarcely conceivable how the present period of prosperity could be turned into serious depression so long as the country’s money and banking position rests on solid rock. That is why leading authorities lay stress up- on the movement of money rates in efforts to follow business trends and why they may, with good reason, look forward to continued activity during the months immediately ahead. That bankers should continue to maintain a position of liquidity is plain enough but nothing on the horizon now in- dicates any desire on their part to de- part from this prudent policy. Paul Willard Garrett. [Copyrighted, 1927.] Humanity. What care I for caste or creed? It is the deed, it is the deed. What for class, or what for clan? It is the man, it is the man! It is of love and joy and woe, For who is high and who is low, Mountain, valley, sky and sea Are for all humanity. What care I for robe or stole? It is the soul, it is the soul. What for the crown or what for chest? It is the soul within the breast, It is the faith, it is the hope. It is the struggle up the slope, It is the brain and the eye to see, One God and one humanity. Robert Loveman. —_—__2o7 > Officials in the Post Office Depart- ment have discovered that Alexander Hamilton was right when he said two and two make four in arithmetic but not in finance and trade. Several years ago the officials in that depart, ment were convinced that if the postal card rate was raised from one to two cents the Government would receive about $10,000,000 more revenue each year from that source. The estimate was in keeping with the popular error that the higher tax the greater the in- come. The postal officials now know better. After a two years’ trial they have learned that the increase in the rate has resulted in a loss of nearly $6,000,000 a year, owing to the falling off in the use of postal cards. In an effort to get back that revenue, the officials have been urging Congress to restore the old rate of one cent. The House of Representatives has just passed the bill. The debate on the subject ought to enable the average Congressman to appreciate the argu- ment of the newspaper publishers that the present prohibitive rate for news- papers deters many persons from sending newspapers through the mail and results in the loss of considerable revenue. Any rate or any rule that hampers legitimate business is wrong. ——_+--~__ Christmas cards, we believe, have passed the danger period of commer- cialism that seemed about to engulf them. This year, at least. in such in- stances of personal experience as we were able to tap, by far the greater number of cards were designed to con- vey messages of individual remem- brance rather than appeals for con- tinued trade. There was a time, a year or two back, when the reverse was the case. Advertising and business getting seemed to be the dominant motive, and a Christmas observance, in many ways delightful, seemed to be passing into the discard. We rejoice at the changed tendency. tI is one more proof that Bernard Shaw and Old Scrooge are wrong about the spirit of Christmas. That spirit, despite all the convention- alism and commercialism that threaten to smother it, emerges triumphantly in every encounter. A Christmas card can be—and for the most part is—a thing of beauty and cheer. You know that it can be no burden of expense to the person who sends it. In the main it must represent a real intent to- ward good feeling and kind remem- brance. ———_> +> You may stumble once in a while, but don’t quit! Remember a worm is the only thing that can’t fall down. —_>->—____ The greatest invention we know about for killing time, is work. ONAL BANK There are a dozen reasons why you should join the Old National’s 1927 Christmas Club. But the best reason is—to get ac- quainted with a friendly bank! cA Bank jor Everybody_ MONROE AT PEARL NO BRANCHES Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Btilding, Grand Rapids New York San Francisco Boston Chicago Denver Los Angeles Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. ~<— $7,000. Lenoir Co., N. C., 512% Road bonds, full county obligation, dated June 1, 1919, due June 1, 1948, denomination $1,000., interest June and Dec. 1, at New York. FINANCIAL STATEMENT Real valuation, estimated en et $90,000, 000, PGCE eek eer ROO 32,038,000. CN eR 2,110,050. Population, 1920 Census—29,555 Opinion Reed, Dougherty & Hoyt, New York City These bonds are payable from taxes levied against all the real and personal property in the county and we believe will make you a thoroly satisfactory investment. If interested, please write or wire any of the offices below. VANDERSALL & COMPANY 410 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St., 1006 Penobscot Bldg., Chicago, Illinois Detroit, Michigan 14 The Debt Industry Owes To Insur- ance. American industry continuously is harvesting an insurance crop of which it has little knowledge. That crop has been developed by the scientific application of the law of averages to It is a crop of business principles intermingled with social laws. Tke chief crop of insurancec is the principle of saving to-day for protec- tion to-morrow. The old Greek phi- losophy, based on the proverb, “let us eat and drink, for to-morrow we may die,” often was the extent of business foresight until insurance taught the more sensible theory of levying on the present to provide reserves with which to meet future contingencies. Insur- ance has indeed taught business how to live from decade to decade instead of from year to year or from day to day. Befcre insurance was developed to its present high state of efficiency the risks and hazards of carrying on the work of the world were borne either by the individual or by devices and organizations illy adapted to the as- suming of such burdens. Both pro- duction and marketing were essentially speculative. The function of insur- ance has been to reduce to a minimum, in the many situations where its prin- ciples may be applied, the economic consequences of uncertainties. It probably has had more to do with the stabilization of industry than any other institution by protecting and equahzing both life and property values. Risks, of course, have not been elim- inated by insurance, but many of them have been made impotent by the dis- tribution of their incidence over a wide area or over a wide variety and selec- tion of subjects. Wrecks, fires torna- does and deaths have not been abolish- ed, but the human and property losses, so far as such losses may be compen- sated for in terms of dollars, which they occasion quite generally, have been lifted from the shoulders of the individual or the few and so distribut- ed as to minimize their social and economic effect. Insurance, indeed, is industry’s shock absorber. When bumps are hit it takes up the recoil. When the road ahead is smooth it has a steadying in- fluence, as it gives a sense of certainty to progress along the rough highway which may lie over the next hill or around the next turn. Insurance not only tends to miti- gate the social and economic losses caused by the death of the individual produced, but it also has neutralized a greater part of the social and eco- nomic shock of great disasters. Every day it is relieving all manner of hu- man distress, safeguarding property aainst all kinds of risks from theft to earthquake, and generally performing an indispensable service in the carrying on of the work of the world. economic situations. Insurance has accomplished these things because it has applied to the business of risk bearing two important principles, one mathematical and the other economic, but both inter-related. The first of these is the law of large numbers, the law of averages, if you. MICHIGAN TRADESMAN ‘please. The second is the principle of establishing reserves for the meeting of future obligations and contingencies. In its early stages insurance was highly speculative. The institution lived from day to day. It soon was discovered, however, that the first duty of an organization purporting to sup- ply insurancec in any form was to re- main solvent. To effect permanency and solvency the laws of average was brought into play. Little use had been made of it before in practical affairs, although its theory was well known. Insurance adapted this theory to good advantage. Sound insurance to-day lives by the law of averages. All charges are based upon it. It has developed in- surance from a speculative enterprise to a well ordered and settled business. Insurance, however, could not suc- cessfully be conducted by relying sole- ly on statistical deductions or induc- tive statistics. As an institution it could not live on a day-to-day basis or on a year-to-year basis. It must provide against catastrophes and unlooked for disasters of all kinds. In order to re- main solvent an insurance organiza- tion must make provision for the pay- ment of future or long deferred lia- bilities, and must so adjust its income and outgo that there always is some- thing put aside in the rich or prosper- ous years to take care of the estimated dosses in the lean years of depression. Here the law of averages is brought into play again, but with a different Stage setting. The institution of insurance indeed was the first modern business to adopt a stringent and adequate reserve pol- icy. and that is the chief insurance crop which American business is harvesting to-day. It was not very long ago when most of the large Amerian industries were conducted on a “hand to mouth” basis. Much of the net income was divided with but little thought of the morrow. To-day the stability of a business en- terprise is measured more by its re- serves and surplus accounts than it is by the dividends paid. Men have learn- ed to appraise earning power by the ability to produce or sell at a profit over a period of years. The depres- sion following the inflation period of 1919 and 1920 would have wrecked the National industrial structure if it had not been for the fact that the leaders in the business world had had the fore- sight to put away funds during the fat years to soften the shock. Many an industry was saved by such reserve accumulations. Solund business is applying the law of averages to its book-keeping, and like insurance, is keeping in its rear line money trenches sufficient liquid capital to absorb to the greatest pos- sible extent nearly every sort of a future risk which may reasonably be anticipated. It is working on a ten to twenty year spread of experience. And more and more it is calling upon the institution of insurance to assist it in working out its reserve problems, and by the process of risk distribution to reduce to a minimum the reserve account and thus permit the productive use of a large amount of capital which January 12, 1927 Adequate Life Insurance Signifies Thrift and Foresight The life insurance idea originated in * England, but the American people so soon grasped its many advantages that we carry three times as much life insurance as all of the rest of the world together. In spite of this fact very few of us are insured for a sufficient amount to cover our family’s needs. Assure your family’s care and educa- tion by adding to your accumulated estate an adequate amount of life insurance. We recommend but do not sell life in- surance. [RAND RAPIDS TRUST ['OMPANY GRAND RAPIDS, MICHIGAN Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Chicago First National Bank Building Detroit 2056 Buhl Building GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affliated with Grand Rapids National Bank Square” ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. ing fees or any other extras. References: Any Bank or Cnamter of Co =<. mmerce of Battle Creek, Mich., or Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded i Mee Po ee by the Fidelity & Casualty Company of No extra commissions, Attorney fees, List- eee Se He eae ane banerai en cin renciscimesy ete Sony eS : q q sii Nita ils January 12, 1927 otherwise would be held in a. static state, It thus seems quite plain from an examination of industrial history that business has learned the reserve habit from insurance, and also that it is keeping an ever increasing amount of its reserves in the form of insurance protection. And there still is another insurance crop which the American people as a whole are harvesting and of which hardly one of them as the slightest conception. I refer to the influence of insurance in retarding the growth of monopolies and in the stimulation of competiion. Without universal in- surance protection against the risks and hazards of industry freely avail- able without discrimination, the bulk of American business to-day would be carried under the sovereignty of large aggregations of capital capable of main- taining sufficient reserves and surplus funds to provide their own insurance, as many of them do now. It is unfortunate that the public does not recognize its dependence upon in- surance and the principles upon which insurance is founded. If it did perhaps it would not now be the prey of polit- ical spoilsmen, would not be overbur- dened with taxation, would not be op- pressed with discriminatory and_ in- equitable government regulations and would not be threatened by state con- fiscation. The greatest need of the American business man is a primary course in insurance economics and the greatest need of the institution of in- surance is to see to it that he gets it. Henry Swift Ives. — 7-2. ___ Card From oo County Road Commission. Hillsdale, Jan. 8, 1927—Yours of Dec. 31, with enclosure, at hand and in reply will say that we fully appre- ciate the courtesy you have extended to us and we consider that your care- ful perusal of Mr. Moross’ letter con- vinced you that statements made came from a prejudiced mind and are of little or no value. We sincerely regret the accident at Mosherville, but feel as though we were in no way to blame and will be fully exonerated in the court action now begun by Mr. Moross. You will fully understand that defense cannot at this time be made public and regret that we cannot comply with your re- quest. We are also very sorry to know that Mr. Moross considers that this county has had road scandals and that our road system is very poor and that our board is very inefficient. This board welcomes investigation and examina- tion of county road conditions and maintenance by yourself or anyone whom you may choose and feel con- fident that you will decide that the people of Hillsdale county should be proud of their county roads and main- tenance system. We also regret that Mr. Moross has been misinformed relative to this board having deposited a box in the concrete at Jonesville and celebrating the com- pletion of M 23 and wish to state that this board took or had no part in those ceremonies. We also might add that prior to the cement laid on M 23 that road through this county was a good gravel road and further we maintain that this county, with its neighboring county, Lenawee, still ranks with the best counties in the State, and that our State holds a high place among other States of the Union. We also regret that we do not pos- sess the amount of worldly goods that MICHIGAN Mr. Moross_ considers necessary to constitute good judgment and efficien- cy, but, as before stated, we are will- ing to let you decide for yourself as to our good judgment and efficiency. We thank you for the courtesy ex- tended and assure you that we wel- come a thorough investigation and ex- amination of road conditions, manage- ment and maintenance. Hillsdale County Road Commission, Lewis A. Rainey, Chairman. ———_2.-.—____ Corporations Wound Up. The following Michigan corpora- tons have recently filed notices of dis- solution with the Secretary of State: Shredded Wheat Co., Detroit. Brady-Oppenheim Co., Detroit. M. & W. Light & Power Co., land. Fuel Oil Burners, Inc., Detroit. Ray V. Bechtel Co., Detroit. Potter & Johnston Agency Co., Detroit Detroit Auditorium Co., Detroit. Madison Square Building Co., Detroit Hyde-Onstott, Inc., Detroit. Majestic Billiard Co., Detroit. Dunkley Co., Kalamazoo. Michigan Cansing & Machinery Co., Kalamazoo. Universa! Refrigerating Sales Co., De- troit. Way- ——— +2. —__ Two of a Kind. A soldier went to his colonel and asked for leave to go home to help his wife with her spring cleaning. “T don’t like the colonel, to refuse you,” said “but I’ve just received a letter from your wife saying that you are no use around the house.” The soldier saluted and turned to go. At the door he stopped, turned and remarked: “Colonel, there are two persons in this regiment who handle the truth loosely, and I’m one of them. I’m not married.” ——_2+2___ Man shapes the domestic animals to his needs. That is an old story to any one who knows the history of stock breeding. To learn that cattle are now being raised to produce cuts of beef suitable to our modern compressed apartments should not, therefore, be a surprise. We have come a long way from the days of the giant roast turn- ing on a spit before an open fireplace, itself as large as four modern kitchen- ettes or an ordinary living room in a modern apartment house. Your modern housewife must have a steak that can be popped for a moment into a stove which occupies a niche in the wall along with the icebox and the provision closet. And so the mighty Hereford of bygone days, with a back as broad as a dining table, has given way to a pocket edition, as compact as a two-room apartment which contains living room, a couple of bedrooms, a dining room and a kitchen. Must we have a miniature world to fit our pres- ent way of living? The needs of apartment house dwellers change the demand for dogs; the larger breeds have not much chance when a grown one occupies a third of the living room. Inanimate objects succumbed a long time ago to this need for compression, and even the grand piano is now made in sizes that will permit its presence in an apartment. There is no telling where it may end. It is hard luck that the animals have to suffer for man’s curious goings-on, but that, too, has been happening ever since the associa- tion began. TRADESMAN 15 Merchants Life Insurance Company WILLIAM A. WATTS © RANSOM E. OLDS President Chairman of Board Of*-es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tene cots @O% Less Michigan Bankers and Merchants Mutual F ire Insurance Co. of Fremont, Michigan WILLIAM N. SENFE, SECRETARY-TREASURER SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C.N. Bristor, H.G. Bunpy, A. T. Monson CWO NEW LOCATION 305-306 Murray Bldg. GRAND RAPIDS, MICHIGAN Affiliated with THE JOIGHIGAN RETAIL DRY GOODS ASSOCIATION An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY | 320 Houseman Bldg. Grand Rapids, Mich. 16 EARLY FRENCH EXPLORERS. They Were Forced To Face Many Discouragements. Written for the Tradesman. Just when the development of the fur trade in America was commenced by Frenchmen is unknown. When Cortez sent home his collection of spoils to prove to Emperor Charles V what a country of wonderful wealth he was subduing in Mexico, in 1521 or thereabouts, King Francis I is quoted as saying that “he would like to see the clause in Adam’s will which en- titled Spain and Portugal to divide the new world between them.” He sent out a small fleet under Verrazzani, who sailed along the coast from Carolina, to Nova Scotia, traded with the In- dians and took formal possession of the whole country in the name of his king. He gave the name of New France to the land he claimed, and that is about all that came in a perma- nent way from his voyage. European wars about the time of Verrazzana’s return gave King Francis all he could attend to and America was forgotten in an official way until 1534. France in that period was a land of commerce, and the commerce of France was among the very first to find the new world. The Rusch map in Ptolemy for 1508 located Cape Breton island and gave it that name. In 1509 4 Norman uavigator from Dieppe brought seven Indians to France and their appearance was even more a subject of comment than were those taken back to Spain by Columbus seventeen years before. As early as 1506 the markets of Rouen were supplied with codfish from the New Foundland banks and all the sea- ports of France had fishermen who made regular trips for fish. But all these, with more or less of a begin- ning in barter for furs with the In- dains, were private enterprises and failed to impress the king. In 1522 the one remaining ship which had survived Magelland’s trip around the world stopped at the port of San Lucar and created all kinds of public interest. Magelland had been killed in the Among those who had formed the expedition and were now returning home was Antonia Piagfetta, an Italian, whose daily journal became the acknowledged history of the trip. On his way home Pigafettta passed through France. Louise of Savoy was regent for France while the king was away on a war expedition. She received the return- ing navigator and, in return for her courtesies, he presented to her a copy of his journal. As soon as the king returned he became deeply interested in the document and through it in an effort toward colonization in the new world. The immediate result was the voyage of Verrazano. From this voy- age the greatest accomplishment was the maps which soon after appeared, upon which the country around St. Lawrence bay and from there West- ward was assigned to France. These maps became the recognized authority of the times and really opened New France in such a way that all France had to do, so far as other nations were Phillippines. MICHIGAN concerned, was to go on and colonize. Ten years elapsed, however, before a real effort was made to make a practical use of the accomplishments of Verrazano. In 1534-35 Jacques Car- tier led a voyage of discovery to St. Lawrence bay, which was followed the next year by another. On this second voyage he gave the name it has since held to the bay. On this second voy- age Cartier wintered near what is now Quebeck. Intense cold and severe hardships took away all the enthusi- asm of the party and in May, 1536, after raising a cross as his symbol, to indicate that he had taken possession in the name of the king of France, the party returned to the mother country. It was 1541 before they re- turned. This time they were prepared to make a start for a permanent col- ony, but the great ideal of the enter- prise was to search the new country for gold and silver. The Cape Rouge River, about twelve miles above Que- beck, was the site selected for the new settlement. Afer a w'nter, however, Cartier became despondent and, aband- oning his settlement, sailed for France. In the mouth of the St. Lawrence he met Roberval who was his superior by the king’s appointment, who had recruited a colony from French prisons and everywhere else that he could in- ducement to try their luck in the new world. Cartier refused to return, but the neww colony came on and occupied the abandoned town site. Roberval had a somewhat similar experience of hard- ship as had Cartier and in the fall of 1543 he, too, became discotiraged and returned to France. The coming of Cartier and Roberval with their attempt at settlement hardly had an effect upon the fish and fur "trade, except that after these would- be explorers, venturesome fishermen and traders extended their efforts by following their customers and pros- pective customers further into the in- terior, to their villages and hunting grounds. On this side there is no available record of their advance, but in France and other European coun- tries there grew up a custom of haunt- ing the seaports for information from the returning seamen, which was trans- lated in the form of a series of crude maps and charts. There is every reason to velieve that if they had been as anxious for exploration as for trade, we would have had a large territory which would have become known then, instead of about a century later. In fact one of the maps of that period locates the Eastern end of Lake On- tario. Among the leading map mak- ers of that period was Hakluyt, an Englishman, who haunted not only the harbors of his own country, but of France. Among others he had inter- views with two men who had for various reasons found themselves marooned in America, and wandered over a large territory before finding an opportunity to get back to Europe. From one of these men he gathered so much that reference was made in one of his writ- ings to a river which flowed into the North side of what we know as Lake Ontario, and came from another lake further North. There were several Strange stories and conjectures, too, TRADESMAN which found more or less support by these maps. One of these was named Lake Conibaz, which appeared to be a considerable distance to the North- west of Lake Ontario. The common- ly accepted story of this lake was that the Indians secured their wampum from its waters. It was claimed that the bodies of captives were cut and slashed and let down deep in the waters of this lake, and allowed to remain there for a long time. When they were brought to the surface the legend declared that these slashes would be found to contain the small shells. Hakluyt gave much attention to the story of Lake Conibaz and in 1600 is- sued a new map which omitted it. This map is supposed to have been the one most relied upon by Henry Hud- son on his voyage of 1609. While all this map making and con- jecture about the new world was going on two very important events to the movement toward Michigan took place. The fishing trade was more than hold- ing its own and the fur trade was get- ting such a start that a base of opera- tions on this side of the Atlantic was becoming more and more imperative. On the other side, France was coming out from its war period and develop- ing ,under Henry IV, to be a real na- tion of power in world affairs. In the spirit of developments at home it was an easy matter to interest King Henry in the new world. After two unsuc- cessful attempts to plant colonies by adventurers of the age, the king turned to men of experience. Francois Grave Sieur dePont, commonly known to historians as Pontgrave, was heavily engaged in a capitalistic way in the fur trade of New France; Samuel de Champlain was a seaman, not onlv of recognized ability as such, but under Spanish employ he had had expe”ience in the West Indias and along the maiz shore. The union of these two was a master stroke for new world achieve- ment. Their first voyage left Dieppe on March 15, 1603. Pontgrave suc- ceeded in traffisking with the Indians, ‘through whom he loaded his vessels with a valuable cargo of furs at a price which made the voyage highly profitable. Champlain took with him the maps which Cartier had made, as well as the latest map of Hakluyt. He promptly recognized the places which Champlain had located; climbed the mountain and received from the In- dians their stories of what was beyond, just as Cartier had done, and then they returned to France. A. Riley Crittenden. a Annoying Features of Sales Forcing System. One of the current sales nuisances is the practice of mailing ties, handker- chiefs or similar articles to persons who have not ordered them and who, in many cases, do not want them. Re- turn postage accompanies the parcel, with the request that the contents be- returned if the recipient does not wish to pay the amount named. It is as- serted by competent judges of values that the articles of merchandise could be sold materially below the price asked and still ~ield a comfortable January 12, 1927 margin of profit. Frequently an ap- peal to the sympathy is used to pro- mote sales, packages being mailed from distant cities presumably by a blind man. Sometimes it is alleged that acceptance of the articles will aid a cripple to support himself or to re- ceive needed surgical attention. It is not known how many thousands of such packages have been received by Chicagoans, but the extent of the practice may be judged by an article in an Indiana newspaper, which states that eighteen large mail sacks filled with packages of neckties have been sent for residents of its city and coun- try, approximately 44,000 packages. Commenting editorially on the system, the paper says: In order to make the system a com- plete success, the attempt was made to insure all these packages against loss for their full value. Postmaster General New ruled against. that, as it was nothing but a move to make the Government responsible for every package sent out. Notwithstanding that return postage is enclosed, rio one is under the least obligation to return the packages and the way to break up the business is not to return it. This system should not be confusea with the regular plan of advertising articles which will be sent on approval, subject to return if the customer does not choose to keep them. The person who is bothered by articles which he did not order and does not want should realize that the most certain method of ending the nuisance is to ignore shipments, neither returning them nor the sum requested. As a point of honor, of course, he should not use them. Letters reflecting on the indi- vidual’s honesty may follow, chiding him for failure to mail either the goods or the money, but the company which receives neither is likely to revise its nuisance list—Chicago Evening Post. —_2>+-____ Things have changed since the days when Spain rode the top of the wave wth her Armada. There are still navies, of course, but in the charts which illustrate their relative strength Spain's entry appears as a small tug- boat alongside the symbolic dread- noughts of Great Britain and America. Recent news, however, from the na- tion which was once mighty indicates that it has come to life with a new spirit which may give it place in the commercial world at least. It is build- ing a new fleet of ocean liners. What is more significant, it is turning its eyes toward the air. The German Zepplin works are building an airship for Spain which Dr. Hugo Eckener hopes will be the first to encircle the globe. Later it will be put into regu- lar service between Seville and Buenos Aires, the first of several which are contemplated for this purpose. There are other signs, too, of aviation ac- tivities in that country. The flight of Commander Franco from Spain to South America in the seaplane Plus Ultra last spring stimulated aero- nautical interest in Spain amazingly. The completion of the contemplated Zepplin will have a further effect. The Prospect is of a new Spanish Armada, this one of the air. Fortunately, how- ever, it will be one devoted to the Peaceful pursuit of trade. January 12, 1927 MICHIGAN TRADESMAN 17 How Congress May Best Serve the People. Grandville, Jan. 11—How different this world would be if all men were honest. Why should they not be honest, since honesty is the best policy, and it is a known fact that cheating and over- reaching has brought more failures to man than any other single cause? From the township to Congress dis- honest methods prevail. In all de- partments of government the trickster and cheat seems to have the upper hand. This is a government of the people, for the people, by the people, and yet the simplest rules of square dealing seem to have been turned out to grass. Once upon a time, in the early spring, a farmer walked down to a near neighbor in quest of the supervisor w:th regard to some township business. ‘The township official was not at home, but the lady of the house vouchsafed the information that the supervisor was “down the creek a ways seeking to catch a mess of trout for dinner!” The cat was out of the bag, you see, since it lacked a week for trout fishing to begin. Well, what’s the difference? Only a few little trout anyhow. tut there \as the offense of break- ing the law of the State, and it was being done by one who was supposed to look after the interests of the peo- ple. It is really imposs ble to be hon- est in big things and tricky where the little ones come in. Faithful in the smallest articles of faith, faithful in all. Doubtless the extravagances and dis- honesties of public servants have vast- ly multiplied since the close of the kaiser’s war. The extravagant expen- ditures of that time were, in a measure, overlooked because of the excitement of the great war. Since its close, how- ever, now eight years and more, there can be no possible excuse for keeping up useless extravagances. Our road system, both State and National, has been very beneficial to the American people, and yet the money of the taxpayers has been thrown to the winds in more instances than one. An overplus of Govern- ment employes is a source of annoy- ing extravagance. There are too many men holding down places which are unprofitable to the people. The common American man, however, is a patient fellow, who permits nature and undue expenditures take their course without breaking into protest. It is nice to be robbed in a gentle- manly way, no doubt, and vet it does seem as if the time for protest has come, and that the common man come to the front with a demand for an in- vestigation from the lowest to the highest in off:cialdom. Robbing the people has become sec- ond nature to so many, there seems no qualms of conscience about keeping it up indefinitely. In Washington a few of the staid Senators are Waxing warm under the collar because of some big expenditures in primary elections, Well and good, but while at it let them prod a little deeper and get at the regular simon pure, dyed in the wool rascals who make no bones of skinning the easy going public right along. There is scarcely a county in Michi- gan which has aot a black spot on its escutcheon. Officials have a duty to perform so few of them take into earnest consideration. Dereliction of duty is one of the profound evils of our complicated political system. Few of the laws on the statute book are as rigidly enforced as they should be, the consequence being that the pocket of the taxpayer is often despoiled un- mercifully. Many evils have been perpetrated in the name of religion, while other in- justices have come to pass under the name of education. No honorable citizen wants to be considered as opposed to advantages which can be given our growing boys and girls, yet even so there are in- competents in office who have juggled with the people’s money in a way which has proven a scandal that smells to heaven. The old hunter said there were more ways than one to skin a coon. True, no doubt, and there are more ways than one to beguile people into be- lieving that it is only the white mice which are stealing the cheese. In revolutionary days there was a saying that it was safe only to put Americans on guard. During civil war days Grant felt content when “Michi- gan is on guard to-night.” Be sure to whom you give over the guarding of public property. Make it impera- tive that our elected guardians shall be strictly honest, then hold them to the letter of the contract. It is even more reprehensible to be an official plunderer than a_ private thief; this because the official has a much larger clientele with which to deal. Frown on even the smallest dis- honest tricks of the trade. Honest men in office would ease a considerable burden of taxation and make life in America more than ever worth living. Forest conservation is one of the grandest principles at stake in our Na- tional life. Much of the future pros- perity of the country hinges on keep- ing up a lumber supply for the use of our rapidly growing population. How is this being done think you? Many imagine there are vast tracts of Government .reserve pine and fir lands on the Pacific slope which are improving in value each year and real- ly making provision for the future needs of the Nation. This is a pleas- ing pictures, yet the facts fail to bear it out. Vast Government reserve ‘tracts have been sold by Government agents, which are being stripped by private parties, while we the people hold the bag. Such dishonesty is very depressing to the honest citizer who has faith in officials of Uncle Sam. Right now it is time to call a halt to all this deception and dishonesty. Congress would be in better business if it investigated its own immediate servants who make America’s neces- sities a matter of profit by downright thievery. Old Timer. ——-—-. >< Say City—The Union Motor Truck Co. was sold at public auction due to default in an $80,000 mortgage made to Lester H. Deeley, of Detroit, in behalf of the creditors. The building, machinery and equipment were sold to George E. Wedloff, who bid $121,000 for the entire plant, in behalf of the Mr. Wedloff has resold the equipment to separate buyers. bondholders. gan Have We Reached The Danger Line in Taxation? MERICAN railroad taxes are mounting to new Alpine heights this year, the latest estimate for 1926, being that they will aggregate somewhere between $400,000,000 and $420,000,000, which may be expressed in various ways, although meaning the same heavy load: That they will average from $1,005,800 to $1,150,675 a day. That they will involve a charge per hour between $45,659 and $47,945. That from six cents to six cents and fo dollar taken in will go towards taxes. That the railroads in 1926 will have to devote more than the net earn- ings of one mile out of every four for the payment of taxes. ur and a half mills out of every The national government has cut down the national debt from January 1, 1920, to January 1, 1926,by about $4,250,000 ,000--four and a quarter billions. In the same interval, the debts of state and local governments have increased by about 634 billions—$6,750,000,000. During this period of federal debt reduction, the state and local governments have been incurrin the old debt. During this same combined have been incurred 4 The total public debt of all forms of higher than at the peak of the war debt in 1919. The national debt is being reduced at the r billion dollars a year—$750,000,000. State and local debt is being increased at the rate of more than a billion and a quarter dollars a year—$1,250,000,000. From January Ist, 1920, to January Ist, 1926, national government expenditures were reduced about two billion dollars—$2,000,000,000. During the same period current expenditures by state and local govern- ments increased more than two billion dollars a year—$2,000,000,000—and they are still increasing. Rising taxes are one of the initial moving forces of the vicious circle of rising costs, Labor asks for higher wages, along the accumulating burden to swell the consumer. This, too, food, fuel and clothing costs, etc. After all, railroads are like any other industry. The farmer does not look forward to his tax bill with more anxiety than does the railroad. Have we not reached the danger line? Is it not time to retrench state, county and local expenditures? MICHIGAN RAILROAD ASSOCIATION g obligations 20 times as fast as they paid off period, debts of state and local governments ¥6 times as fast as they were before the war. government in this country is ate of three quarters of a Producers and distributors pass family budget of the ultimate involves higher rents (or home ownership cost), higher DRY GOODS Michigan Retail Dry Goods Associatior. President—H. J. Mulrine—Battle Creeh _First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—G. R. Jackson, Flint. Secretary-Treasurer—F. H. Nissly, Yp- silanti. Manager—Jason E. Hammond, Lansing. Sales Getting More Active. The active stage has now reached in the buying of women’s Spring ready-to-wear and wholesajJers here expect the next few weeks to be a particularly busy period. Dress buy- ers are most numerous in the market here now and substantial commitments in the new offerings have been made. The coat trade is not in as satisfactory a condition, as buying has tended to be slow in developing. Suits are being sampled fairly well and confidence con- tinues in the revival of interest in these styles. The dress trade, as is natural under the influence of the present satisfac- tory buying by retailers, looks forward to an excellent season. Wholesalers find their market considerably enlarged because of the favor being accorded both dressy and sports types. Women are now said to be buying the largest number of dresses per individual in the history of the trade. There is no need for “a dress for every occasion” move- ment for women as they are already carrying out this idea. Ready-to-Wear been Production of dresses is rapidly in- creasing and wholesalers have brought out additional offerings, mainly copies of models which are fresh creations of MICHIGAN TRADESMAN the Parisian couturiers and just im- ported. Much of the present buying interest centers in the higher grade merchandise, which is normal at the start of the buying period. Manufac- turers and jobbers of popular-priced dresses look forward to a demand as good, if not better, than last Spring. At that time new records were set in production and sales turnover of this type of merchandise. In the coat trade wholesalers have been trying to eliminate the after ef- fects of a disturbed Fall season. Be- cause of the strike and other factors, among which was the tendency to cheapen merchandise, buyers are dis- posed to go very carefully in their commitments for the new _ season. Many of the stores are still liquidat- ing their Fall purchases. Wholesalers say the present tendency to shop around on the part of buyers will be replaced by active purchasing with the arrival of more buyers here and a greater confidence in styles as the sea- son advances. Sports coats have been selling better than dressy varieties to date—N. Y. Times. —_22»___ Jobbers Buy:ng Sweaters Better. The extent to which jobbers’ stocks of sweaters were cleaned up during the holiday season has resulted in a ma- terially improved demand for these goods on the part of wholesalers. Among the lines that have felt the im- provement most are ribbed sport coats, in heather mixtures, to retail at $5 to $7.50, and the better grades of “shak- ers” to sell over the counter at $5 to $10. Both V-neck coat and crew-neck pullover effects in the latter have been taken well lately in such staple colors as black, navy and cardinal. All of these lines have been ordered for Fall delivery, and the business taken in them to date either equals or slightly exceeds that done in a similar period up to this time last year. For Spring shipment, novelty “crickets” still lead in demand, the favored “numbers” running to smaller patterns and less vivid color effects. Two tone combina- tions, many of them with heather grounds are much in favor. —__>-.—__ Retail Aid in Pushing Suits. While suits are being well sampled for Spring, in both sports and dressy types, there are some manufacturers who would like to see retailers co- operate more effectively in the revival of the suit vogue. The stores can either “make or break” the suit, they contend, not so much in holding back buying but in the way in which the merchandise is presented to consumers in the next few weeks. If there is a real effective presentation of the suit through style shows, advertisements and other media, the chances of a real vogue for the merchandise are excel- lent. In other words, as one manu- facturer put it, the consumer should be made to feel she must have a suit in order to be in style. In such a situa- tion, he said, orders for the merchan- dise will take care of themselves and both retailers and manufacturers should benefit. —~2--_____ Sales Have Now Become General. Sales are now the order of the day January 12, 1927 in most stores, with clearances of sea- sonal merchandise, particularly furs and ready-to-wear. The sales are on a wide scale throughout the country, and the markdowns reflect the poor sell- ing weather in these lines earlier in the season. Opinions indicate that con- sumers are responding well and that the results of the sales should be satis- factory. The thought was also voiced that sales are likely to be frequently held during the early months of the year in an effort to stimulate turnover. Retail executives are on the alert for a moderate decline in business as com- pared with 1926, and if this is con- firmed by comparison of figures for the identical periods every effort will be made to lessen the amount of the loss. —_+>.___ Infants’ Novelties Numerous. Manufacturers of novelties, having found the infants’ and children’s field to be a very profitable one, are laying plans for an excellent business this Spring. In the celluloid toy lines that are going to be played up strongly are banks made of that material. They come in a number of shapes and sizes, but none of them is too large for a child to grasp. A large line of Easter novelties for little children is now on the market, among the offerings being the increasingly popular floating bath toys. Among the novelty dolls now shown here for wee folks is one that is made of French powder-puff velvet, and it is said not only to be soft and “cuddly,” but indestructible. Dolls and toy animals of the same material are also shown and are taking well. Fiesta—684 Jack Rose—665 Gull—25 3 Pelican—257 Crane—258 Arbutus—675 Spring Beauty—115 Dahlia—425 Wood Violet—121 Heartsease— 123 Blue Lotus—661 Gobelin—4 37 Flemish Blue—476 Larkspur—427 Build up your notion sales b colors are listed below with This carton contains 6 doz. Richardsons 50 from which to order in solid boxes of a colo were selected from the list-of-seasonable shades listed above. 207 W. Monroe St. Liberty Blue—142 Hydrangea Bl.—356 Mosaic Blue—358 Daffodil—4 35 Silver Fern—208 Castillian Red—153 Goya—154 Moth. Goose 1—382 Moth. Goose 3—239 Monkey Skin—696 Morocain—240 Marron Glace—28 1 African Brown—200 Cornsilk—668 SEASON SHADES rc. LATEST SPOOL SILK COLORS FOR SPRING y featuring Richardson’s Spool Silk. The most popular seasons The Richardson corresponding color number. Mimosa— 107 Forsythia—309 Golden Poppy—310 Indian Orange—416 Canna—674 Periwinkle—695 Pistache—446 Gooseberry Gr.- 445 Mignonette—455 yards spool silk seasons colors and is a guide The shades in this attractive counter carton This carton is carried in stock by Dry Goods and Notion Jobbers. RICHARDSON SILK COMPANY Manufacturers of Silk Thread, Silk Fabrics and Hosiery Bouquet Gr’n—216 Corsage Gr’n—683 Antique Gr'n—697 Blue Sapphire—218 Olive Green—398 French Beige—694 Athenia—692 Tanagra—1 83 Cameo Pink—288 Bach. Button—289 Meadowpink—478 Tea Rose—110 Brier Rose 2—296 Wild Raspb’y—297 Shell Pink—345 Baby Rose—462 Sweet William—1 13 Cherry Bloom—667 Chicago, Ill. ees NEE IEA ETSI SSS SESS Reon rc eee Sees) ee ee: ee ae ee | a January 12, 1927 Word of Appreciation From the Pacific’ Coast. Grandville, Jan. 11—From far off Seattle comes a note of good cheer from one who has met Old Timer through the columns of the Michigan Tradesman. Says he: “You and I do rot agree on politics, prohibition and maybe religion, but we both agree on America for Americans, and in deploring all unnecessary de- struction of wild life.” That was a Christmas message from the far Pacific coast, from an utter stranger, who found food for his words from reading the Tradesman. What a tremendous influence Stowe’s pub- I'cation has for good even to the re- motest corners of the American Union. One would scarcely have expected to find a reader so far away. But then the Tradesman may well say that the whole boundless universe is ours. It warms the heart of the writer to know that his humble efforts in behalf of the dumb creatures of God’s world are appreciated in the great out around. It is not likely that my Seattle friend knows my religion; as for politics and prohibition, well, mayhap something has been said by the writer to give outsiders an inkling of where I stand. The main point of the whole mat- ter is that of the widespread extent of interest in the matter of preserving wild life and the wild forests of America. Good Americans should agree on that and plant their stakes accordingly. I note that Governor Green has ap- pointed men to look after Michigan’s interest in fish, game and forests, so it is to be hoped that a new leaf may be turned on this important matter early in the new year. Michigan has an abounding interest in reforestation; it also has an interest in fish culture and the preservation of the game in season and out. It looks as though we were, perhaps, making progress in the right direct‘on after long years of reckless disregard of public good and the safety of the State’s health and prosperity. The cawing of numerous crows at- tracted the notice of the writer. This has been going on mornings for sever- al weeks. What does it portend? Nothing less than the fact that our good old friend Crow is up and at his business of keeping his eye on the do- ings of the human family in a way that is both reputable and pleasing. Forty crows once hung to a wayside fence, dead at the hands of a farmer, the sight anything but pleasurable, and yet that farmer imagined he had been doing his duty in a manger most ef- fective. The weird tales told the Du- pont Ammunition Co. several months ago, no doubt had its influence in set- ting this crow-killer going. It is an easy matter to enrage the human against wild creatures, who not being gifted with speech, have no way of telling their side of the story to the public. No doubt we should have charity for these bird-killers since they have been reared to believe that man’s dom- ination over dumb creatures is such as to make him lord of all he surveys. Laws making it an offense to treat domestic animals cruelly have doubt- less, had a beneficial effect along that line, but wild life has had to suffer without a dissenting voice. I am glad to know that my friend in far away Washington has the right idea where wild creatures are concerned and that the need of education along this line is still paramount to many lesser things which agitate and stir Congress to the depths. The word sport has. been sadly ma- ligned when it leads men and boys. to commit most harassing crimes against the animal kingdom. As. for religion, there is one sort which cannot be improved upon and that is to de good wherever you are. Those who are brutal in their treat- MICHIGAN ment of even the least of God’s crea- tures are not in His kingdom and are fast going the way of the evil doer to well merited punishment. Reforestation includes merciful treat- ment of the wild life which still exists in limited degree in the woods still left to the State. Education is one of the most im- portant factors to be considered in the fight for the salvation of bird and beast life in our country. People in general do not seem to understand the danger to the State and Nation through the destruction of wild life. The world would soon become depopulated were even all birds exterminated. It has become an axiom that self defense is the first law of nature and it is a summoning of the American people to this defense that the bird lovers and nature defenders have come Out so strong for their dumb friends. Our lumber interests have taken a setback because of the ruthless slaugh- ter of our virgin forests. People have become aroused to this fact when they undertake to build, and this has had an influence on making timber reserva- tion‘sts out of a large class of our peo- ple to-day. The fact that dire neces- sity confronts us is enough to make one understand where the reckless disregard of forest preservation is tending. Experience is a dear teacher. All America is now suffering from past recklessness where wild life and the wildwoods are concerned. The burnt child dreads the fire, likewise the houseless lumber-seeker finds when too late that there isn’t enough timber left in our woods to-day to half stock the yards of the country with building material. What are you going to do about it, my friend? Must the last tall tree fall, the last bird and beast go under the slayer’s hand before you take up the cudgel in defense of saving your country from the most causeless fam- ine which ever afflicted any land be- neath the sun? Old Timer. Many Novelty Negligees. The increasing demand for novelties on the part of buyers has caused an unusually large assortment of negli- gees to be prepared for Spring show- ing. While these garments are not so elaborate and expensive as those of- fered during the holiday period; they are ingeniously designed and worked up in all kinds of lightweight materials. These include both georgette and nov- elty crepes, as well as satin and fig- ured silks that are in demand all through the year. The new models show a lavish use of lace for flounces and as insertions. Most of them open down the front, according to reports from manufacturers represented in the United Women’s Wear League of America, though some slip-on effects are included in the lines now being shown to the retail trade. —_2<--____ More Call For Pongees. The call for pongee has been grow- ing steadily. Both retailers and gar- ment manufacturers have been placing orders for these Chinese silks, which are counted on to have a very good season. The fabrics are well suited for sports wear, it was pointed out yes- terday and will be a feature of later models in combination with other nov- elty cloths. The children’s dress trade is also giving much attention to the goods for small children’s garments. Some buying is being done by men’s shirt manufacturers, although the popularity of broadcloth has cut down the sales of this trade. TRADESMAN 19 INSURED BONDS paying 6% It is just as important to insure investments against loss as it is to carry prop- erty insurance. You take no risk with the money you invest in our 6% Insured Bonds. They are secured by first mortgages on _ individual homes worth double and principal and interest is guaranteed by U. S. Fidel- ity & Guaranty Co., with assets of $48,000,000. Tax exempt in Michigan. INDUSTRIAL COMPANY ASSOCIATED WITH INDUSTRIAL BANK GRAND MICH- BAPIDS IGAN Watson-Higgins Milling Co. GRAND RAPIDS, MICH. NEW PERFECTION The best all purpose four. RED ARROW The best bread flour. Look for the Perfection label on Pancake flour, Graham flour, Granulated meal, Buckwheat flour and Poultry feeds. Western Michigan’s Largest Feed Distributors. IVAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS Mayonaise Shortning HONE Y—Horse Radish OTHER SPECIALTIES Quality-Service-Cooperation THE DEAF MADE TO HEAR The wonder of the twentieth century. The smallest known device for hearing. The Phonophor The nearly invisible—no head band. The noise in your head ceases at once. A. J. SHELLMAN, Distributor for Western Michigan. Send for literature. 200 Gilbert Bldg., Grand Rapids. Henry Smith FLORALCo. Inc. 35 Monroe Avenue GRAND RAPIDS Phone 9-3281 Link, Petter & Company (lncorporated) Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN BD ro * " eee HARRY MEYER Distributor 816-20 Logan St. Grand Rapids, Michigan oldf}ond REGISTERED US PATENTOFPICE Sy, its lightness and fineness oz precious strei “4 save th | #) Gold ha finish nN es} e-Gol. tJ | »” AMSTERDAM *BROOM COo- AMSTERDAM, NY. Makers of PRIZE, WHITE SWAN and GOLD BOND Brooms 20 MICHIGAN TRADESMAN January 12, 1927 RETAIL GROCER eail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F, H. Albrecht, Detroit. Alleged Reasoning vs. the Logic of Facts. Written for the Tradesman. The Grocery World, Philadelphia, prints a long communication from one who feels that advertised goods tend to a level so low he cannot handle them, yet must handle them because of consumer demand; and he argues with fairly good nature the manufac- turer’s side of the problem as well as his own. He illustrates the situation by the following example: “Canned milk is a big seller in my section. I sell several cases every week. I recognize the quality of the several highly advertised brands. I would like to put my effort behind those brands. One or perhaps two brands would fill the bill for me, pro- vided I could see my way clear to put my efforts behind those two brands. I carry those brands but to keep up with competition I keep a price on them which is just about cost. I can’t even get my strings and wrapping paper back. I keep those two brands for people who insist on them; but I sell just as little of them as I can. “Only two people out of five insist on a brand of milk by name. It 1s one thing to insist on a brand and refuse any other. It is another matter for people to have a moderate prefer- ence with whom it usually is possible to do business on another brand. So I have another. milk, which I feel is equally good but produced by a con- cern which does no advertising or missionary work—just packs and sells milk, and for that reason is obliged or able, as you prefer, to supply me lower than I have to pay for adver- tised brands. I am able to Satisfy my customers and make twenty per cent. on my cost price, whch is less profit than one might like, but good on milk which turns rapidly.” There is a lot more argument, but above is the outline of the facts, Be- ing facts, they must be reckoned with. If this man could run up to 135th street and Broadway, New York. he could find a neighborhood grocer liter- ally surrounded by chain units, all re- tailing milk at three for a quarter. That is eight and a third cents per can, vir- tually his cost. He gets twelve cents straight. Asked how he could do that, he answered: “Because the folks who come to me don’t go to the chains, and the folks who go to the chains don’t come to me.” He might have talked a week and would have said no more. He covered everything in those few words. He also manifested his ap- Preciation of the fact that no man can hope to sell everybody, every class or satisfy all comers. You see that plainly in the case of the chain; that not everybody is satisfied to go there. See it in your own case, that it must be impossible for you to devise any scheme whereby you can suit the needs of all people. Then do the logical thing. Serve those who like your Ways and want your character of service and pass up the others. Then your mind will be free to do profitable work—which is not the case so long as you bay at the moon as uselessly as the ky-yi dog. But work according to your own environment. It is always dangerous to quote New York because that town is distinct in its ways and prefer- ences. A cent in New York means nothing. Two cents means very little. But a cent in the home town of Phila- delphia means a definite thing. So consider that twelve cents against eight and a third is an advance of more than forty-five per cent. Yes, that’s what it is. That is more than anybody outs de of Manhattan can expect to get away with. But with chains retailing at nine cents, three for twenty-five, you sell at ten cents. Make your half dozen price, 55c and the dozen price $1.09. Can you do that? You surely can. Your customer does not think in percentages. She thinks in pennies and multiples thereof. She gets credit and delivery from you. She likes those services. She does not kick if your price is “only a cent more” on a unit. Yet the ten cent price con- trasted with the nine cents is an ad- vance of 11.11 per cent. plus. And that affords you all the margin you should attempt to get on milk. I mean that ten to twelve per cent. is all you should look for on such a staple. And at that you should pre- fer advertised milk, for the reason that it is pre-sold. It is the greatest error to think that anybody saves money be- cause he does not advertise. Analyze further: The difference be- tween eight and a third and ten cents is sixtee nand two-thirds—exactly “20 per cent. on cost.” So face the logic of facts. For these are the facts: The chains are selling at such figures. There is no way of sidestepping that issue. But it can be met by setting your prices in logical accord with such facts, remembering the additional services you render. But see that you stop at the point where a just compensation: is covered; for to go further is to head for disaster. If what I write now were not sound, there would be no room for any auto but the ford; any piano but the Maver- ick; any tea but siftings; any coffee but twelves rio; any rice except broken. For folks pay for quality and grade in food—also quality and grade in ser- vice. How much narrower the average Margin is going to become, all along the line, as a result of pre-packaging and pre-selling, I do not know; but I think it will be considerably narrowed. In such case, only exact figuring in conformity with precisely the extent of Service rendered, plus great skill and industry in business, will cause any man to stay in business. Shortening packed in tins is an item in point. On the first suggested price of a certain manufacturer, 50c, this item pays ten per cent. I believe that is sufficient and also safely above com- woman petition, service considered. At 53c the margin is nearly sixteen. At 55c, ‘s Just short of nineteen. Any of those figures above the first is danger- ous. Yet there are grocers who get ate eae coer EGEIS M. J. DARK & SONS GRAND RAPIDS, MICH § Receivers and Shippers of All Seasonable Fruits and Vegetables SIX REASONS FOR SELLING FLEISCHMANN’S YEAST (1) It banishes constipation, (2) relieves indigestion, (3) clears the skin—this means better health. (4) It turns chance customers into regular buyers, (5) makes healthy customers who buy more groceries, (6) enables a grocer to render a service to his customers—this means better business. Ask the Fleischmann man. FLEISHMANN’S YEAST service Don’t Say Bread — Say \ i Va 4 COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. TERPIECES e Bakers » Hekman Biscuit Co, Grand Rapids, Mich. Tian FE Ceg eaee le ne gee iE fe) ee ee ee 5) a January 12, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER 65c, which shows nearly thirty-one per cent. Thus grocers everywhere, because of ignorance of percentages and lazi- ness about investigating the facts of their own business, hold the umbrella wide and high, for anybody to come in and cut the ground from under them. For economics will not be mocked, believe me. Back in Hold Hingland they are ‘havin’ a time in some ways. And all the ignorance is not found this side of the water. “Two educated women applied to me not long ago to decide the point wheth- er California was in the Empire. They had been offered California fruits by a grocer’s assistant who said he thought California was in the Emp’‘re. Some Britons appear to believe that the British Empire includes, in addi- tion to California, such American pos- sessions as Florida, Hawaii and the Phil‘ppine Islands.” The item is signed simply Meath. You may not know that such signa- ture indicates that the writer was Lord Meath. From the British stand- point that, of course, is quite impres- sive. Now if you seek evidence that good advertising, put behind worthy prod- ucts, is good business and gets across, here is what you seek. For advertis- ing, plus quality aforesaid, has insti- tutionalized the products of California so they are staples in London, Canter- bury, Chester, Glasgow and other British towns, even as they are in Memphis or Milwaukee. And when you put anything on such a plane in a country long known as literally, figuratively and traditionally a “tight little isle,” it is but natural that the inhabitants should grow to feel that the point of origin must be within the confines of that Empire whereon the sun never sets. It is true that said Empire exists no longer. The British Commonwealth of Nations has taken its place. Even the United Kingdom exists no longer outside of history. But these facts are of too recent origin to have penetrated to the British people generally, and anyway, old habits of thought, speech and action are slowly changed any- where—nowhere more slowly than in the land of conservative John Bull. But now the old saying that there are two classes of people: Those who live in Cal‘fornia and those who want to live there, is amended. We read now: Those who live in California, those who want to live there, and those who believe California belongs to Mankind. And that is, come to think, not such a rotten amendment. Paul Findlay. —_—_2~> > ___ Government Grading in Retail Meat Shops. The advent of government grading in retail meat shops aroused consider- able curiosity in the trade as to how beneficial it would be to consumers as well as to the retailers themselves. The service is new, since the first shop requesting it dated its inauguration as September 13, 1926 Since that time several other shop owners have made similar requests until the present num- ber is fourteen, with others in the of- fing. The retailers who have put this service into effect find it of real bene- fit and their business has increased as a result. In some cases retailers re- port 100 per cent. increase. This in- crease in business would not have been possible were it not for the fact that consumers appreciate, knowing that the shops where they buy their meat are handling the kind of meat they claim to be handling, and that they can be sure of getting meat that is of high quality in fact as well as in name. Dealers who have discussed the matter say that there is a growing tendency on the part of consumers for better quality foods, including meats. A rather striking example of attempts of dealers to fool the public on qual- ity, depending on low prices for busi- ness, is exemplified in one of the old- est and largest chain store concerns iw the East being forced to abandon their former name over their shops in many important sections. They de- veloped such an unsatisfactory reputa- tion for under-grade meats that their business fell off to such an extent that they found it necessary to either change their name or close the shops. They are now handling better quality, charging prices more in line with other dealers handling similar quality, and doing a more profitable business. We know of another large dealer in New York who handles some of the highest quality marks of such things as poultry and canned goods known to the trade, although his largest shops are in what are generally considered cheap neigh- borhoods. Working people are de- manding foods of high quality more and more as time goes on, and we are not surprised that this is so, for work- ing people need full sustenance to do their work. The meat grading service conducted by the government is op- tional with retailers at the present time, and all who have requested it are handling only choice meats. The pres- ent number using this service is only a small percentage of all dealers in New York, but the number will un- doubtedly grow until one or more will be found in all neighborhoods. —_2~-.—____ Hides, Pelts and Furs. Green NOt a ee 08 Green, No. 2 Cured, No. 2 og . Cured, ING. 2 08 Calfskin, Green, N Calfskin, Green, Calfskin, Cured, Calfskin, Cured, Horace, No: 1 oo Horse, No, 2 2 00 Tamia co 50@75 10@25c 07 ee 07 06 ea @35 Unwashed, rejects ~--@26 Unwashed. fine -____- Racoon. INO? 2 Chee ee ee $9.00 INO 8s MOONE oi ieee ea 7.00 Wor TD Simanl eee ee ee a 5.00 Skunk Oe PRG ca re $2.50 INO. fe NORe oe 1.75 BN AITOW 1.10 a 60 No. Twos at value. Red Fox. INO: be Eire See $12.00 ING. t Medium oe 10.00 Ue 2 SRD 8.00 DELBERT F. HELMER Importer COFFEE AND TEAS Coffee and peanut roasting for the trade. Phone 66021 All Work Guaranteed By Over Thirty Years Experience. 337-39 Summer St., Grand Rapids. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Yellow Kid Bananas all year around Bananas are the year ‘round fruit. They are clean, whoesome, nutritious and delicious. “Yellow Kid’? Bananas are uniformly good. Send in your orders. The Vinkemulder Company GRAND RAPIDS, MICHIGAN ort aunt ae 7 e aA Ee The House of Mueller Takes advantage of the season to thank its many friends and customers for their co- operation and support in making MUELLER PRODUCTS a household word and to wish them a happy and prosperous New Year. C. F. MUELLER CO. JERSEY CITY, N. J. HARDWARE Michigan Retail Hardware Association. . President—George W. McCabe, Petos- ey Vice-President—c. L. Glasgow, Nash- ville. Secretary—A. J. Scott Marine City. Detroit. Treasurer—William Moor . Paint Department Hints For the Win- ter Months. Written for the Tradesman. Too many hardware dealers are in the habit of disregarding the possibili- ties of the paint department in the win- ter months. The fact that winter tules just now is no reason why the paint department should be allowed to go dead. It is true that, so far as outside paint is concerned, the sale has practically stopped; but the long evenings, when the householder does not wish to brave the disagreeable weather out of doors, give ample time for a great deal of work along the line of interior decora- tions. A great many people do not go into the hardware store for paint in the winter simply because they do not realize what can be done with a few dollars’ worth of paint and a few spare hours. They do not realize these pos- sibilities simply because the hardware dealer has neglected to educate them in the matter. Paint selling is, in its every phase, a matter of paint education. Even with exterior paints, before a sale can be made, there must be a process of prov- ing to the customer the need of paint, the usefulness of paint and the prac- tical value of paint. If such a process Is necessary with exterior paint, which has been on the market from time im- memorial, how much more is it requir- ed when it comes to selling the newer interior specialties, which have been offered the public for a comparatively few years? To develop business for your paint department in winter you must. first of all, realize what your paint depart- ment can do for you; and, second, you must tell your customers what your paint specialties can do for them. Incidentally, it is always good policy, in advertising paints, to “talk results.” Suppose you are advertising a floor finish. The obvious way is to adver- tise “Blank Floor Finish, admirable for refinishing old floors, at so much per can.” But how much more effective is it to put your argument this way: “Is that old pine floor worn and shabby? Why not make it look like a new hardwowod floor? Blank’s Floor Finish, with the accompanying grain- ing outfit, will do just that. One can at so much covers so many square feet of floor space.” The average customer is not inter- ested in Blank’s Floor Finish. He does not care five cents where you have it for sale or not. It is when he realizes that it will perform miracles or near- miracles with that unsightly pine floor that he begins to show interest. He is, in other words, interested in the results your paint specialty can pro- duce. That is why it pays to feature re- sults. The hardware dealer who fancies MICHIGAN that the paint department is a dead issue at this time of year will find it profitable to sit down and examine the possibilities. He will discover quite a number of directions in which, right now. the paint trade can be pushed. For in- stance, wagons and farm implements need paint to preserve them; and the only time the average farmer has to do this painting is when the imple- ments are not in active use and time hangs heavy on his hands—in other words, in the winter months. The argument that he can use the dull winter days to add to the value of his implements will appeal to the average hard-headed farmer. It should not be difficult to bring this argument to bear on your farmer customers and develop quite a little business with them. With the limitation of outdoor ac- tivities, people generally spend more time indoors; and the wear and tear on furniture and woodwork is just that much greater than at any other season of the year. It follows that there will be more demand for interior paint and furniture stains and polishes than at other seasons. This demand, however, is passive. People recognize that these things are needed; but there is a tendency to the actual work until the spring housecleaning. This tendency is aided and abetted by the average dealer who neglects to urge the pur- chase of interior paint specialties in the winter months. So that it will pay the dealer to play specialties postpone up his interior paint throughout the winter. Winter is, normally, a slack time with industries. The average workman has more spare time on his hands than at any other season of the year. Like the farmer, he can turn this spare time to good advantage by doing a lot of the little odd jobs about the house that he has put off from busier seasons. Or he can use _ his spare time to even better advantage doing similar odd jobs for hire for the neighbor who is not so handy about the house or who is too steadily employed. to attend to them. There is a vast amount of work that needs doing in this line in the homes of every community. Floor painting or finishing, varnishing and painting of woodwork and furniture, wal] tinting, repainting of radiators, etc. It is doubtful if 10 per cent. of the work that might be done in this direction actually is done. There is an immense potential market for interior paint specialties; but it can be reached and developed only by a process of paint education. The first essential in pushing inter- ior paint specialties is to play them up prominently in the store. Move the stock well to the front of the store if you can; or, if you can‘t show the entire stock in the front, at least have a prominent place to display leading lines you wish to feature. Use price cards, color cards and other incidental advertising material to enhance the ei- fectiveness of your interior display of these lines. These specialties have the advantage most by TRADESMAN January 12, 1927 Founded 1837 WHOLESALE General Hardware Fishing Tackle and We Ship Promptly GRAND RAPIDS -i- -i- Fostex: Stevens&Co. Sporting Goods Factory Supplies 57-59-61-63 COMMERCE AVE., S. W. MICHIGAN Michigan Hardware Co. e Goods and 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN Wholesalers of Shelf Hardware, Sporting Fishing Tackle arta erase tn chains tes Decorations Install “AMERICAN and draperies from the Mad AMERICAN METAL Citz. Telephone 51-916 924-927 GRAND RAPIDS NAT’L BANK BUILDING, 313 PECK BUILDING, KALAMAZOO, 452 W. WESTERN AVE., MUSKEGO St. Louis - Washington New York - Chicago - losing freshness KEEP THE COLD, SOOT AND DUST OUT WINDUSTITE” all-metal) Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattie-proof. le and Installed Only by WEATHER STRIP CO. 144 Division Ave., North Grand Rapids, Mich. “AUDITS -SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & Co. ACCOUNTANTS AND AUDITORS GRAND RAPIDS, MICH. MICHIGAN N, MICH. - Philadelphia - Boston COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars BROWN &SEHLER “HOME OF SUNBEAM GOODS” Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats GRAND RAPIDS, MICHIGAN ——————— SS January 12, 1927 that an effective interior display re- quires comparatively little space; and, neatly arranged, the goods show up well. The cans readily lend them- selves to space economy. One dealer contrived to place a highly effective interior display of paints in about three ' square feet of floor space. This was done by erecting a tall pyramidical formation of paint cans on a small ta- ble situated in almost the center of the store. The pyramid was flanked on each corner by smaller formations of varnish, shellac, etc. The display caught the eye of every customer im- mediately on entering the store. Window display space can be used to good advantage. It is, however, not enough to merely display the goods. Remember, your great object is paint edtication—getting across to the customer the idea of what results interior paint specialties will produce for him. Therefore, it will add to the effective- ness of the display if you use adver- tising posters, show cards, color cards, and other incidentals — anything, in fact, that will emphasize the message contained in the window display. A good device is to use contrast—as, for example, a bit of old pine flooring, one portion left in its rongh state and the other portion refinished, and grained. A good circular letter or two, urg- ing upon the householder the wisdom of using spare time in the winter months to add to the value of his prop- erty by re-decorating, will often prove helpful in getting business. On the whole, it is better to send a series of two or three follow-up letters to a carefully selected list of prospects than to broadcast one letter to a more ex- tensive list, perhaps not so carefully selected. Demonstration is always an effective means of advertising paint specialties. You do not need an imported demon- strator for this; an intelligent, tactful clerk who understands the use of the specialty and how to apply it can quite readily learn to demonstrate. It is often a good advertising stunt to have the demonstrator work in the window. A moving display of any sort is always certain to attract a crowd. Newspaper advertising should also be used to interest customers in your interior paint specialties. In your ad- vertising, aim to get across to the customer the salient idea of using spare time in the dull months to im- prove his property—in other words, turning waste moments into money. Try to get across also the idea of spending a few cents on paint or var- nish and making the old floor, the old wall, the old piece of furniture, look like new. Stress the ease with which the ordinarily handy individual, even the housewife, will learn to do the work. Use your advertising, above all, to get people inside the store— that is the salient thing. The cus- tomer who is sufficiently interested to visit your store in January will not be hard to sell after he gets there. Of course personal salesmanship is the dominant factor in this as in all other business-getting. Prospects who are brought into the store by news- paper advertising, circular letter and MICHIGAN window display may be repelled by poor and inefficient salesmanship. The wide-awake salesman can do much to develop business by calling the attention of actual customers for other lines to the paint specialties on display. Particularly can this be done when a demonstration is being held or some new specialty being introduced. Suggestion is immensely helpful in salesmanship. In a hardware store a lady who was buying a sauce-pan noticed the paint specialties, and made the remark that when she was housecleaning in the spring she might try some wall tint on her kitchen. A good many clerks would have let such an opening pass. The salesman in this instance, how- ever, seized the opportunity to em- phasize the satisfactory results secured by other customers who had done their own interior decorating. “Is it really wise to wait until spring housecleaning to do the work?” he asked. “A Ict of people find more time for it now.” He went on to stress the amount of work of this sort which could be done in the winter months, without appreciably upsetting the house. “Take a room at a time and it’s easy,” he said. The upshot of it all was that he sold the paint for redecorating the kitchen then and there; and that several other rooms were done later in the winter. The business in these lines will not aggregate anything like that in exter- ior paints when the outdoor painting season is at its height; but it is con- siderable, it is worth going after, and it can be steadily developed, year after year, by a persistent process of paint education. Victor Lauriston. ——__2+.+—__ The Height of a Candor. Mrs. A—I make it rule never to ask another to do what I would not do myself. Mrs. B—But, my dear, surely you don’t go to the door yourself and tell your caller you are not at home? oe - Misunderstanding is frequently the cause of war and many lesser human evils. And now we are being told with increasing frequency that it extends to other fields as well and that our mis- judgment of forms of life below our plane often is unfair. William Beebe, for example, declares that the shark does not eat human flesh and that the unpleasant reputation we have given it in that respect is unjustly bestowed. Comes now an official of the Ameri- can Health Association who says that the mad dog does not bite indiscrim- inately, but that it uses its rabid teeth only when it is frightened. Next, per- haps, we shall be told that the mos- quito is really a friendly little fellow who is trying to kiss us and that the snake, when it shows its fangs, is just Waving us a merry greeting. Yet the news about the shark and the mad dog is interesting and important. The study of animal psychology has been neglected. It has been left largely to the writers of bedtime stories, who deal lightly with it for the purposes of their young audiences. Further scientific research may clear other names and, in addition, give a few clues as to what is the matter with the strangest of all animals, man. T RADESMAN 23 Why It Pays To Have a “Uneeda Bakers” Cracker Department Investment is small. Turnover is fast. Profit is good. Demand is constant. Sales are easy. Goods are fresh. Customers are pleased. NATIONAL BISCUIT COMPANY “Uneeda Bakers” candy har hit of tee in wwe A.R.WALKER CANDY CORP. > Owosso MUSKEGON oa oe nan See Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan Important Announcement Of The Extension of Goodrich Transit Service. Direct Into Grand Rapids, Via Holland, With a Fleet of Up-To-Date Trucks. Better Than Express Service At Freight Rates. Your patronage is respectfully solicited via this line and also via our other connection, the G. iS se G. H. and M. Ry. Goodrich Transit Company Office and Warehouse, 25-27 Market St. Phone—62011 OT STEAMSHIP LINES 24 COMMERCIAL TRAVELER Graphic Description of Hollywood and Pasadena. Los Angeles, Calif., Jan. 8—Master Jimmie Bishop, 7 year old scion of a Detroit family now living in this city, for a Christmas greeting, sent me this, prepared by himself, without assist- ance or suggestion of any sort: Santa Claus “Santa Claus will soon be here again, And won't you be glad, then? He will bring you toys, So you will have lots of joys, His reindeers eight will pull till late at a fast rate. He fills your stockings with dolls and drums and sugar plums. “He comes down the chimney black, And lands on the hearth with a whack, Some stockings he fills with whips And other with candy and ships. He brings you trains For days when it rains. He brings you books To place in nooks. He is fat and round and jolly, When he sees all the dollies.”’ Blood will tell; especially the Wol- verine strain. The fame of Hollywood covers the entire earth, but the Hollywood that is and the Hollywood of movie myth are two different and distinct proposi- tions. The real Hollywood is a wholesome, normal American city of sound, flour- ishing ideals, a city of homes and home builders, whose population have a very sane outlook on life. Here in less than a score of years has been established a city of beauty from the jungles, as it were. While everything I have seen so far in California is beautiful, because na- ture made it so, the people of. this suburban city have given of their brains and soul the inspirations which in fruition have added luster to nature’s handiwork. It no longer shows evi- dence of crudeness, but has been built up substantially; First, with houses of the highest type of architecture and construction; second, with hotels, resi- dential and otherwise, business blocks in profusion and_ public buildings of every nature; third, with industries of all kinds, chef among them being moving picture studios, of which I will speak more particularly, especial- ly for the reason that many of my friends, and quite likely a majority of Tradesman readers, having feasted on viewing the product are naturally in- terested in knowing where they came from and the processes of production. Hollywood, was, for this very rea- son, one of the first of Los Angeles’ attract‘ons I had in mind. Armed with a letter to the management of the William Fox studios, on a delightful afternoon, I took a trolley car and made for the “lot,” ten miles away, only to meet with temporary dis- appointment, for the reason that the actors and supernumeraries were work- ing outside of the studio. at some mountain fastness, I believe. There is something doing every minute in the I'fe of a movie studio attache. Plays are never produced ac- cording to a regular fixed provram. At times there are several different films in some particular process of de- velopment. A fair day and clear at- mosphere is the signal for loading up motor cars with cameras, sections of scenery—and actors—and hieing away to some remote spot to take in a beach scene, mountain view or jungle color- ing. If the skies glower or the weather is inclement then the numerous en- closed studios, with their wonderful lighting. train loads of scenery. with mvsterious mechanical effects are brought into play, and the action goes on and on. Snap shots are taken at random, without meaning and seemingly pur- poseless, but when the films are de- weloped the falcon eyed “cutter” be- MICHIGAN gins his or her work, and eventually a completed play is submitted for a “try out” for experts only. From necessity, the public is arbitrarily ex- cluded from the studio, and it is much easier to gain an interview with Presi- dent Coolidge than to find the open sesame to a movie studio. The production of films is, like all theatrical enterprises, a prodigious xamble. During the last year the Fox interests paid out the enormous sum of $30,000,000 on its productions, some of which will never see the light of day, and others will remain in seclu- sion until such time as it is deemed best to offer them for exhibition. War plays and wild west scenes are in the greatest demand and necessitate the greatest outlay. In one war play alone, which has not been named, 1,800 horses were used, and in order to obtain them, it was necessary to “drill” bag and baggage to the Ari- zona desert. Howling mobs and excited populace cost money. For the creation of these films it is necessary to constantly em- ploy thousands of so-called “supes,” who are on the studio pay roll at $5 per day, besides the equipment and costumes necessary for a proper pres- entation. Not all the salaries go to the stars by any means. Of course we hear of the enormous sums paid to celebrites (and there must be some truth in the Statements, for every known star has a million dollar castle at Hollywood, besides motor cars and jewels), but by jar the greatest share is disbursed among the lesser lights: which in itself is equivalent to a million dollars weekly. {t is claimed that that infallible thermometer—the box office—shows a marked preference for motio np cture plays based on the kaiser’s war. The production of the “Big Parade,” a Metro-Goldwyn effort, set off the fire- worxs, and since its wonderful recep- tion every studio is constantly en- gaged in something along these lines. The pendulum having swung in that direction, producers not only choose the war as a gigantic dramatic scene, but there is a marked tendency to color the comedes produced with military flavoring. ‘What Price Glory,”” which has recently been released, is, however, a combination of comedy and drama. However, there is also a demand for real slap-stick comedy and all the studios are grinding out such film fea- tures in leagues of negatives. At the Fox studio, it was my good fortune on a later visit to not only witness camera work and real acting, with vared complications, not unlike the workings on a real stage, but to have pointed out to me in a close-up view, professionals whose names are consiantly in the mouths of screen fans throughout the world. Except that you see them in a larger sense, they are the same as you _ see in real theatrical life everywhere. The Hollywood Bow! is a magnifi- cent theatrical amphitheater, where 50,000 people gather for Easter ser- vice, concerts and other events, morn- ing noon and night the year round. Its capacity will soon be ™ereased to 100,000. Its symphonies beneath the Stars are famous and its acoustics are phenominally perfect. Hollywood is a part of Los Angeles and there are 150,000 people living in the district. But all the picture films are by no means made in Hollywood. Through the kind offices of friends | have mo- tored through many other cities and towns where the industry ‘s em- Phatically in evidence. At Culver City, Burbank and the celebrated Lasky ranch, some miles further away in the San Fernando valley, are many such institutions. The latter comprises 1675 acres, is a city of itself, and at times as high as 5.000 to 6,000 people are regularly employed, TRADESMAN Hotel Roosevelt Lansing’s Fireproof Hotel 250 Rooms—$1.50 up. Cafeteria in Connection Moderate Prices One-half Block North of State Capitol CHAS. T. QUINN, Mer. January 12, 1927 Warm Friend Tavern Holland, Mich. Under the new management of Mr. and Mrs. E. L. Leland offers a warm welcome to all travelers. All room rates reduced liberally. We set a wonderful table in the Dutch Grill. Try our hospitality and comfort. E. L. LELAND, Mer. It is the Tuller Facing Grand Circus Park, the heart of Detroit. 806 giessent rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER Cords wy Ts — Your Next Tire Be a Corduroy ~-Built as good as the best and | then made better by the addition of Sidewall Protection THE CORDUROY TIRE CO. GRAND RAPIDS, MICHIGAN Side wall Protection G. U. S. PAT. OFFICE Wee Patented and Visible Plus Feature Added Reinforcement. An original J SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and in- Structions sent with each elevator. Write stating requirements, giving kind of machine and size of plat- form wanted, as well as height. We ee will quote a money saving price. Sidney Elevator Mafg. Co., Sidney, Ohio WESTERN HOTEL BIG RAPIDS, MICH. : Hot and cold running water in al rooms. Several rooms with bath. Ali rooms well heated and well venti. lated. A good place to stop. Amer. ican plan. Rates reasonable. WILL F. JENKINS, Manager Phone 61366 OHN L. LYNCH SALES CC SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. ‘RAND RAPIDS, MICHIGA> HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD ING COMMERCIAL AND RESOR; HOTEL. American Plan, $4.00 an up; European Plan, $1.50 and up Open the year around. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tire: Commercial Traveler. Try the CUSHMAN on your nex: trip and you will feel right at home Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel NILES, MICH. 80 Rooms—50 Baths 30 Rooms with Private Toilets Cc. L. HOLDEN, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon -2- Michigan HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof, Sixty Rooms. All Modern Conveniences. RATES from $1.50, Excellent Coffee Shop “Ask the Boys who Stop Here." CODY HOTEL RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con. nection. Rates $1.50 up. tt tics So et pe E. S. RICHARDSON, Proprietor ak kc a wee en January 12, 1927 MICHIGAN TRADESMAN 25 weeks at a time on one picture, where scenes are rehearsed over and over again until the critical directors and producers are satisfied that the so- called “mobs” will act satisfactorily before the camera. This is the scene of the production of the “Four Horsemen of the Apoc- alypse,” where whole villages were erected to be destroyed, and the real- ism attained in such pictures is so striking as to be beyond the realization of even those who have taken part in the picture and are familiar with all the details of its making. In a substantial sense “all the world’s a stage” to these makers of Moving pictures, and so varied is the topography of Los Angeles and sub- urbs that the picture makers find cor- ners of any part of any country right here within a radius of fifty miles. The deserts of Arabia and the mountains of Switzerland are all right here, and the climatic conditions are stich that better pictures are produced here than in any other part of the known world. That is the reason that 80 per cent. of all film work, the world over, are produced here, and eighty-four studios, at an annual expenditure of $200,000,- 000 furnished amusement for nearly all the human family. But when you hear anyone talk of Hollywood as the modern Babylon, don’t you take any stock in it. Its code of morals is just as exacting as in your own home town. Angelus Temple, Los Angeles, was founded by Mrs. Aimee Semple Mc- Pherson about four years ago, and for- getting, for the moment, all the nause- ating publicity given its chief during the past few months, is the home of one of the most gigantic religious or- ganizations the world has ever known, with the possible exception of Zion City. > The first Sunday morning of my ad- vent in Los Angeles I devoted to an investigation of this institution and this dynamic individual who holds in the palm of her hand its welfare. In order to get a seat in the tabernacle, which seats comfortably 5,300 persons, if was necessary to stand in one of a dozen lines of humanity for nearly two hours. “At a given signal from the chimes the various doors swing open and in an almost incredibly short space of time the congregation was seated, and the doors were again closed against a niultitude. A mighty orchestra and gigantic organ filled the vast auditorium with’ secular music of a most wonderful volume. Every move from beginning to end was spectacular in the extreme. _First the vested chorus of 200 male and female members, filed down from the galleries and were seated im- mediately above the altar. Then came the myriads of Sunday school children, Who were given places on the stage in the rear of the pulpit. Next and finally the central figure of the cult, attended by two assistants, came down from the gallery on a spiral staircase. he program was not unlike that of the orthodox church. There was the invocation, singing by the choir, by the congregation and by soloists. It was certainly a most pleasing prologue for What was to follow. Aimee in person is, in stage bearing, a Leslie Carter; in action a Nazimova. Her work is evangelistic. the entire gamut from comedy to tragedy, variously, but she does it magnificently. Applause, evidently Dermissible, is frequent and ponderous. Her smife iS magnetic, her enuncia- tion is clear, and her conclusions sent home firmly and understandingly. At no time was any remote sugges- tion made concerning the tribulations she is undergoing. And her congregation. I have at- tended occasionally the Christian Science Church and marvelled at the aggregation of intelligence and whole- She runs: & someness of its attendance. The saine may be said of Aimee’s constituency. They are clean cut and have an air of prosperity, the latter borne out by a newspaper statement the next morn- ing to the effect that the collection, taken without solicitation of any kind, represented the tidy sum of $11,000. The prodigious heap of currency in sight certainly looked like ready money. : Following the orthodox sermon, which was spectacular in a sense, seventeen babies were brought forward for baptism and sixty odd converts ‘were received into the church. At the close of the service strangers were invited to meet the pastor per- sonally, and I think fully 1,000 took advantage of the Opportunity for a close-up and handshake with this much talked of individual. She is well pre- served, is absolutely without the ap- pearance of boldness or carewornness and certainly possesses every attribute of gentility. As to the outcome of her troubles there seems to be but one unanimous sentiment in Los Angeles—that she will be vindicated and, if possible, beatified. ‘ It is a matter of much comment that in the Blue Book of the 400 of Los Angeles, issued within the past month, her name is included. _T have seen this wonderful character, viewed all the spectacular features of her presentation of theology and ad- mire her greatly, but I cannot say that I would be. willing to stand in line again for two whole hours for the pur- Pose of witnessing a repetition of same. Opportunity has been given me sey- eral times to visit among other cities, Pasadena, only eleven miles Northwest of Los Angeles’ business center, famed for its “homes of the rich,” its gorgeous gardens, magnificent broad, shaded Streets, fine hotels and retail shops, and I am looking forward to the ad- vent of their annual Tournament of Roses, which is to be given on New Years Day. The population of Pasadena is ap- Proximately 75,000, but it is, in fact, a-part of Los Angeles, being connected by three 100 foot Paved highways, three railroad lines, and the Pacific Electric, one of the most efficient trolley systems I ever heard of. Be- sides bus lines galore. With a background formed by the San Gabriel Mountain ranges, . sur- rounded by citrus groves at all times undergoing the transition from blos- som to fruition, its wonderful palms and varied foliage, its beautiful castles, and _ attractive bungalows, Pasadena certainly made a most wonderful im- Pression with me, and off and on I have Spent many pleasant hours in its environs. The world renowned Busch sunken gardens are here, a f0rgeous melange of beautiful plants and flowers of every description; shrubbery such as magnolias, thododendrons, laurel, ole- ander and bitter sweet: palms of the various varieties, including date, ban- ana -and cocoanut; pepper trees, eu- calyptus and a long list of tropical vegetation. We have the superbly beautiful Arroyo Seco bridge, a unit in a 100 foot concrete roadway, the huge Rose Bowl, thousands of acres of parks in the highest Stage of perfec- tion, the celebrated Huntington re- search library, second only to the world famed London museum, and nearby on the summit of Mt. Wilson, the Carnegie solar observatory with the largest reflecting. telescope in the world. Pasadena has twelve golf courses, all patronized to their full capacity, and vet at no time have I seen a golf outfit or golf “duds” anywhere in a public place. They evidently play golf for health or pleasure, with no hanker- ing for cheap notoriety. : Everything in this charming city is in apple pie order, except the right of way of the Santa Fe Railroad, which ave me an unfavorable impression of Pasadena the first morning I arrived in Los Angeles, the right of way be- ing evidently used as a dumping ground for the town. The railroad company which has made such a won- derful hit with travelers by the beauty and appointments of its stations en route falls down pitifully when its sta- tion showings at Pasadena and Los Angeles are taken notice of. You have all read more or less of Pasadena and its antecedents. I am not going to bore you with any sta- tistics. You can find them anywhere. What you get here will be impressions. What I do want to say something about, while it is on my mind, is the water supply of Los Angeles. It is brought here through an aqueduct 230 miles in length from Owens river on the East side of the Sierra Nevada mounta'ns, across the great Mojave Desert, and tunneled through the Coast range. It is twice as long as the next longest aqueduct in the world, that which supplies water to New York. The water is certainly of Superior quality, is supplied to a mil- lion users with a capacity twice as great as its present requirements, be- sides irrigating 35,000 acres of land intervening. Now in addition to this, hydraulic Power is derived for production of electric current, from which the city of Los Angeles receives a gross in- come of $10,000,000 per year. Its pres- ent us€ amounts to 272,000,000 gallons daily and it develops 215,000 horse power. Air transportation has more nearly reached perfection out here than in any section I know of. They have daily mail to Chicago and New York, and while I have no knowledge of what they are accomplishing further East; there is a plane leaving here every morning for Salt Lake City, at 4235) reaching that city, 800 miles away, at 2:20 p. m., and they claim, in the eight months of service, they have never had a serious accident or lost a particle of their cargo. which sure 1S some record. Air planes are a very common sight here. You see flocks of them any clear day, which “means practically every day. Especially on the beaches are they in evidence for taxi service if you desire, and they specialize on excursion trips to all parts of South- ern California and to the peaks of the Snow-capped mountains within a radi- ous of a hundred miles or so. The weather since my arrival has been almost perfect and I have had little use for a top coat, but during the past week smudge pots have been burning in many of the citrus orchards, though no frosts have been reported as yet. They feel the chill far more than visitors from Eastern climes. It seems almost uncanny when you realize that within seventy-five miles of Los Angeles snow is even now four feet on a level and transportation has been delayed on account of it. Frank S. Verbeck. The Tradesman commends a care- ful perusal of the plan presented else- where in this week’s paper regarding the revision of the calendar so as to provide for thirteen months of twenty- eight days each year, instead of twelve months. This plan has now been ve- fore the American people for several years and appears to be rapidly grow- ing in favor. No one can read the plea for the adoption of the Cotsworth plan without being greatly enlightened on the subject. Richard D. Prendergast (Worden Grocer Co.) has returned to his home from Blodgett hospital, where he suf- fered an operation for cataract on one of his eyes. > No man ever made a bull’s-eye shooting at his ambition with lowered sights. ORetail Manche, GREENE SALES Co JACKSON, MICH. 142-146 North Mechanic St. “A MAN IS KNOWN That is why LEADERS of Business. and Society make their headquarters at the 400 Rooms—400 Baths BY THE COMPANY HE KEEPS” PANTLIND HOTEL “An Entire City Block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 an MORTON HOTEL GRAND RAPIDS’ NEWEST HOTEL Rates $1.50, $2, $2.50 and up per day d up. Cafeteria—Sandwich Shop N 150 Outside Rooms $1.50 and up ss HOTEL CHIPPEWA HENRY M. NELSON, Manager ew Hotel with ali Modern Conveniences—Elevator, Ete. Hot and Coid Running Water and Telephone in every Room European Plan MANISTEE, MICH. a Dining Room Service Rooms with Bath $2.50 and $3.00 In KALAMAZOO, NEW BURDICK RESTAURANT AND G tire — Floor Devoted to MICHIGAN is the famous In the Very Heart The Only All New Hotel in the City. Representing a $1,000,000 Investment 250 Rooms—150 Rooms with Private Bath—European $1.50 and: up per Day. RILL—Cafeteria, Quick Service, Popular Prices Especially Equipped Sample Rooms ALTRR J. HODGES, Pres. and Gen. Mgr. Fireproof of the City Construction Corner Sheldon and Oakes; Facing Union Depot; Three Blocks Away. HOTEL BROWNING GRAND RAPIDS Rooms with bath, single Rooms with bath, double $3 to $3.50 None Higher. 150 Fireproof Rooms $2 to $2.50 DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-Pr-esident—J. C. Dykema, Grand Rapids. : Director—H. H. Hoffman, Lansing. Coming Examinations—Detroit, Jan. 18, 19 and 20; Grand Rapids, March 15, 16 and 17. Things Seen and Heard in a Drug Store. It is mighty poor policy for a re- tailer to emulate a football by going up in the air whenever a customer makes a kick. Some wise person has said, “It is unreasonable to expect positive results from methods and efforts that are negative.” While this is true in most any case it applies with, double force in any mercantile or commercial un- dertaking. There is just one kind of person be- hind a drug store counter that is more obnoxious and trade repelling than a discourteous or inadequately informed one, and that is a salesman who has the appearance of being bored by his duties in serving the folk on the other side of the counter. It is quite amazing how many pa- trons of a drug store, both men and women, there are who never think they need a new tooth brush unless they happen to see some of them displayed; a basket, tray or small display case of assorted tooth brushes right at the serving counter where they are easily seen and handy to examine will sell many brushes that otherwise would not be purchased. In selecting materials for covering the flooring and background of show windows in order to make window displays of merchandise more attrac- tive, likewise in the selection of ma- terials for making counter and window cards, a little knowledge of color schemes and an artistic sense is very helpful, almost necessary, for floor ” coverings, window draperies and show -cards in colors that “swear at” or do not harmonize with the merchandise displayed often repel rather than sell goods. Phineas Pestle, Ph.G., the Main street pharmacist says, “The woman who gets my goat is the one who spends $20 willingly and with a smile on her phiz for a permanent wave-— that’s about as permanent as world peace—that takes less than two hours’ time and can be done by most anyone with two hands and a couple of weeks’ experience; and when we ask that same dame seventy-five cents for a prescrip- tion that has taken a graduate in phar- macy—who had to serve a four years’ apprenticeship in a drug store and spend three years in a college of phar- macy—a good half hour to compound, she is ready to yell for the police and she slips us the six bits with an ‘I hope you choke’ look on her face!” We had a little sales woman in our toilet goods department last summer who was just a bit different from the general run; as far as native sales ability went she wouldn’t have carried off any medals, but she had something that was not only “just as good” but in some respects a little better. She was blessed with an abundance of un- failing good humor and always wore a smile that just wouldn’t come off and MICHIGAN no matter how cranky, hard to please or disagreeable the customers were— and some of them are pretty hard- boiled—this little damsel never let ’em ruffle her for a minute, she just kept her temper sweet and kept on smiling “like a basket of chips before the kitchen fire’ and before the sunshine of that smile even the most crabbed old dames capitulated; her cheerful, happy nature seemed to be infectious and in most every case she not only succeeded in selling the cantankerous ones some of her wares but she sent them on their way in a more pleasant frame of mind. Broadly speaking, there are two classes of drug clerks, those who can invariably be depended on to do the things expected of them, and those who cannot. The chaps in the first class are generally anxious to do more than they are compelled to do, while the other fellows seem perfectly satis- fied if they succeed in doing just about enough to get by and hold their jobs. In a way, the men in the latter class rather resemble the type of citizen who, while not exactly dishonest, just manages to keep within the law. The difference between the men in class one and class two is not usually one of brains or ability, for quite frequently the unreliable ones are brighter than their more reliable colleagues; how- ever, when it comes time for promo- tion, the first mentioned type are gen- erally selected, for dependability is absolutely essential in any employe who is to be placed in an important position. And yet, many of the chaps in class two wonder why they never get beyond a certain point and why they are not chosen for promotion. A number of retail druggists in vari- ous parts of the country seem to be in a sort of panic and are predicting “blue ruin” for all and sundry con- nected with the business, outside of the big chain stores; while the writer is fully aware of the opposition these chain stores are to the individually owned store, he can see no reason for a stampede, nor any real excuse for weep'ng, wailing or gnashing of teeth. A pharmacist who owns and conducts his own store, no matter where locat- ed, has one of the biggest assets in any retail business, his own personality, and no matter how big or powerful a corporation may be, this is a talent, commodity—or call it what you like— that the owners of the chain stores cannot buy, hire or otherwise acquire for any of their places of business. This personality should be utilized to the limit in the conduct of the busi- ness and if this be done it will go a long way in holding trade in spite of all the opposition from chain stores. There are many things we may learn from the big stores, numerous up-to- date methods of doing business that the individual pharmacist may with profit copy that will help him. The men at the head of these big corpora- tions are not dubs, but mighty good business men, and they have shown us a number of ways of doing things that are a big improvement on the old order. On the commercial end of the business we have learned a lot from them and there «re still a number of improvements we can imitate, but TRADESMAN selling proprietaries at less than cost is not one of them—as some pharma- cists have, to their sorrow, discovered. This sort of thing is a ghastly error and poor business any way you look at it, so lets forget that part of it and let every man put his own personality and professional skill into conducting a clean, legitimate, properly managed pharmacy that will inspire confidence in himself and his place of business and then he'll probably be so busy he won't have time to worry about the chain store supplanting the individual- ly owned, legitimate pharmacy. Prescott Loveland. —_~--3.—___ A group of German scientists recent- ly drank a toast “to the first woman to reach the North or South Pole.” Ac- counts of the incident indicate that it may have been something of an am- biguous academic joke, for Germany, it is said; in spite of its numerous ex- ceptions, still clings to the theory that the frau’s place is in the haus. How- ever, the development of a feminine Peary or Byrd or Amundsen is not by any means out of the question. Annie Peck, in 1908, climbed to a mountain- ous altitude never before reached by man. Gertrude Ederle, in swimming the English Channel, broke all male records made before her plunge. Mrs. Delia Akeley has roamed the African jungles and Mrs. Marguerite Harrison has made the perilous trek of the Bak- tiari tribes. In fact, women have so heartily entered the field of explora- tion that the newly formed Society of Women Geographers already has a membership of twenty-two. That they have so far overlooked the Arctic re- gions means little. There is time. German scientists who toast up their sleeves would do well to conceal the fact. They may yet have their high hats knocked off by a snowball thrown from the North Pole by a woman. —__2.__ We assuredly have advanced far from the days of the nineties when we find women swimmers talking of en- tering the Catalina Island race clad in black axle grease instead of bath- ing suits. Indeed, they are claiming the absolute right to this lack of cos- tume and demanding that the man- agement refrain from ruling against it. This example of the “new freedom” is interesting because it is one not based upon stage exploitation of nud- ity. It may well be a perfectly serious fact that in a long swim even the smallest bathing suits might be an encumbrance sufficient to make the difference between victorv and defeat. If this is the basis of the demand for the axle grease coverage, it must be viewed as legitimate. The maidens of ancient Sparta, it will be remembered, took as a matter of course the fact that they ran their races utterly un- encumbered by garments. Still, it must be said on the other side that both “Our Trudy” and Mrs. Corson swam the Channel in axle grease plus bathing suits. What woman has done, woman can do. —__>-+9__ Statistics. Killed by gas 1926: 32 inhaled it. ; 140 lighted matches in it. 5,000 stepped on it. January 12, 1927 EPPLEY HOTELS COMPANY $2,500,000 Omaha, Nebraska First Mortgage 612% Sinking Fund Gold Bonds Due 1941 This issue is secured by First Mortgage on fee simple real estate having a value in excess of $4,000,- 000, making this a 60% loan. Total security pledged has an ap- praised value in excess of $7,000,- 000, making this less than a 35% loan. Average net earnings for the last three years over 2% times in- terest requirements. A substantial sinking fund is pro- vided which will retire over $1,- 500,000 of the bonds prior to ma- turity. Upon application the Michigan Per- sonal Property Tax will be refund- ed, making this Tax Free to Mich- igan holders. Price 100 and Accrued Interest Yielding 614% Howe, Snow & BERTLES ix. Investment Securities GRAND RAPiDS New York Chicago San Francisco All information given herein is from official sources or from sources which we regard as re- liable, but in no event are the statements herein contained to - regarded as our representa- tion. Detroit A COMPLETE LINE OF (good Brooms AT ATTRACTIVE PRICES Raa MICHIGAN EMPLOYMENT INSTITUTION for the BLIND SAGINAW W.S., MICHIGAN HART BRAND CHOICE or tHE LAND Look for the Red Heart on the Can LEE & CADY Distributor January 12, 1927 MICHIGAN TRADESMAN 27 May Grow Own Nicotine To Combat Pests. Geneva, N. Y., Jan. 7—New York State fruit growers may be growing their own nicotine for their sprays and dusts within the next few years, if practical means can be devised for converting the raw product int osatis- factory physical condition for use in spray machinery. This statement is based on recent findings by the ento- mologists at the State Experiment Station here, who have been making a study of the effectiveness of tobacco ground to a fine dust as a source of nicotine and of ways and means of rendering it even more effective. Ex- periments completed recently at the station show that the effectiveness of pure tobacco dust as an insecticide de- pends largely on its physical condi- tion materially, while the addition of water to the mixture of lime and to- bacco dust hastens the liberation of nicotine and renders the mixture much more effective against insect pests. —_+-.__ The chronic fault finder never in- spired a man to try harder. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Coo!l in Summer Brick is Everlasting GRANDE BRICK CO, Grand Rapias. SAGINAW BRICK CoO., Saginaw. JACKSON-LANSING BRICK CO., Rives Junction. ASK FOR A variety for every taste Manistee 2 Doz. Lots Pe Ben -$2.15 Big Ben Luminous ______ 2.97 Beby Ben... 21S Baby Ben Luminous ____ 2.97 Sleenmeter _.. 1.32 Jack-o-Lantern ________ 1.98 Piackbd 1.65 Paice .99 me Ged... 145 WESTCLOX and INGERSOLL WATCHES We are Distributors for the above lines and stock at all times all the items they make, and can give prompt shipment. We car- ry largest stock of Alarm Clocks of any dealer in the Central States. PRICES ON WESTCLOX ALARM CLOCKS 1 Doz. Lots _—_ Less $2.21 $2.29 Each 3.06 3.16 Each zal 2.29 Each 3.06 3.16 Each 1.36 1.40 Each 2.04 2.10 Each 1.70 1.76 Each 1.02 1.05 Each 1.19 1.22 Each “THRIFT” Special Alarm Clock 75c Each Cases of fifty, 72c Each Hazeltine & Perkins Drug Company Wholesale Only MICHIGAN Grand Rapids MUNICIPAL REAL ESTATE WE BUY AND SELL INDUSTRIAL and PUBLIC UTILITIES BONDS Michigan Bond & Investment Co. 10th Floor Grand Rapids National Bank Building Phone 94205 GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES GRAN D RA FP D s$ M I © H i .G A N WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.) _. 12%@ 20 Boric (Xtal) __. 15 @ 25 Carbolic _ -~ 34 @. 40 Chtrie oe 50 @ 65 Muriatiec _______ 3%@ 8 Netrie 9 @ 15 Oxalie (os 164%4@ 25 Sulphuric ______ 34@ 8 Tartaric 220s. 40 @ 50 Ammonia Water, 26 deg... 06 @ Water, 18 deg.__ 05%@ Water, 14 deg.__ 04%@ ill Carbonate ______ 20 @ Chloride (Gran. 09 @ Balsams Copaiba ________ 85@1 25 Fir (Canada) __ 2 75@3 00 Fir (Oregon) .. 65@1 00 Or 3 00@3 25 ORG, | 2 00@2 25 Barks Cassia (ordinary)_ 25@ 30 Cassia (Saigon)_. 50@ 60 Sassafras (pw. 50c) @ 650 Soap Cut (powd.) S06 a 18 25 Berries Cube se: @1 00 igh a @ 25 Juniper: oo 12@ 25 Prickly Ash —_____ @ 7 Extracts Edecoricg 222 60@ 65 Licorice, powd. ___ 50@ 60 Flowers Arnies oe. @ 45 Chamomile (Ged.) @ 60 Chamomile Rom.. @ 50 Gums Acacia, ist 50@ 655 Acacia, 2nd ____ 45@ 50 Acacia, Sorts ___ 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 70 Asafoetida } OW. Camphor ________ 1 00@1 Guatae 80 Guaiac, pow’d __ @ 90 Bing oo @1 10 Kino, powdered__ @1 20 DEVE es @ 60 Myrrh, powdered @ 65 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Sheliag 2. 65@ Shellac Bleached. 70@ 85 Tragacanth, pow. @1 75 Tragacanth _..1 75@2 25 Turpentine —.____ @ 30 Insecticides Arsenic 2 08@ 20 Blue Vitriol, bbl. @07% Blue Vitriol, less 08 15 Bordea. Mix Dry 13@ 22 Hellebore, White powdered __.___ 18@ 30 Insect Powder __ 35@ 45 Lead Arsenate Po. 18@ 31 Lime and Sulphur Dry 8@ 23 Paris Green _.... 20@ 37 Leaves Buche 22 85@1 00 Buchu, powdered_ @1 00 Sage, Bulk __--__ 25@ 30 Sage, % loose __ @ 40 Sage, powdered__ @ 35 Senna, Alex. _... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Ursi 20@ 25 Oils Almonds, Bitter, Crue) soo 50@7 75 Almonds, Bitter, artificial 223 3 00@3 25 Almonds, Sweet, true 50@1 380 Almonds, Sweet, imitation _-_. 1 00@1 26 Amber, crude _. 1 25@1 50 Amber, rectified 1 50@1 75 Ase 1 40@1 60 Bergamont __..11 50@11 75 Cagenut: 1 50@1 75 Cassia os 4 00@4 25 Cantor 05 1 65@1 80 Cedar Leaf __.. 1 75@2 00 Citronella __..__ 1 25@1 50 Cloves: 255 3 00@3 25 Cocoanut =... 25@ 35 Cod liver ____.. 1 90@2 10 Croton -------.- 2 00@2 25 Cotton Seed ____ 1 25@1 GCabebs 50@6 Higeron ... 00@9 Eucalyptus __.. 1 25@1 Hemlock, pure__ Juniper Berries_ Juniper Wood 50@1 Lard, extra ____ 55@1 Lard, No. 1 ____ 1 25@1 NHR RRR HOo a o ne Lavender Flow__ Lavender Gar’n. 85@1 ROMO yoo 4 25@4 Linseed, raw, bbl. @ Linseed, boiled bbl. @ Linseed, bld. less 94@1 Linseed, rw. less 91@1 Mustard, artifil. oz. @ Neatsfoot ______ 1 25@1 Olive, pure -_.. 3 75@4 Olive, Malaga, VOHOWw 0 2 75@3 Olive, Malaga, Green 2 75@3 Orange, Sweet — 5 00@5 Origanum, pure_ @2 Origanum, com’l 1 00@1 Pennyroyal ____ 3 25@3 Peppermint _.. 9 00@9 Rose, pure __ 13 50@14 Rosemary Flows 1 25@1 50 Sandelwood, E. | de es pes sree sc 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint —__.__ 9 00@9 25 Sperm 1 50@1 75 RRS 9 00@9 25 Tar USP. 6 75 Turpentine, bbl. @ 92 Turpentine, less 99@1 12 Wintergreen, leat oe 6 00@6 25 Wintergreen, sweet Direh 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed _.._ 6 00@6 25 Wormwood --__. 9 00@9 25 Potassium Bicarbonate .... 35@ 40 Bichromate _____ 15@ 25 Bromide .____-- 69@ 85 Bromide ________ 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. Or Atal 16@ 25 Cyanide 22. 30@ 90 ROGIGG: 4 66@4 86 Permanganate _._ 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red _ @° 70 Suiphate:: 2... 35@ 40 Roots Alkanet: | 30@ 35 Blood, powdered. 35@ 40 Calamus 2 35@ 75 Elecampane, pwd. 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered ______ 45@ 560 Goldenseal, pow. @8 50 Ipecac, powd. __ @6 00 Eieorice 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd.__ @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground ...... 90 Sarsaparilla Mexican, Glycerine ~_______ 32 52 POC ER ATS 35@ 40 Squills, powdered 60@ 70 Tumeric, powd... 20@ 25 Valerian, powd.__ @1 00 Seeds AMmeg @ 35 Anise, powdered 35@ 40 Bing, ta 17 Canary 0 16 Caraway, Po. .30 25@ 30 Cardamon ______ 3 75@4 00 Coriander pow. .30 20@ 25 EE 15@ 20 Fennell —....___ 25@ 40 ee ee 08@ 15 Flax, ground -.. 08@ 15 Foenugreek, pwd. 15@ 25 PRGA 2 15 Lobelia, powd. _. @1 60 Mustard, yellow 17@ 25 Mustard, black.. 20@ 25 Ronpy 2. 15@ 30 Quince ________ 1 00@1 25 Rape. oe 15@ 20 Sabadilla -._____ 70 Sunflower —_.___ 11%@ 15 Worm, American 30@ 40 Worm, Levant — 5 00@5 Tinctures Aconite .. 0. @1 Aloes -. ia @1 Arnica —____. @1 Asafoetida -..... @2 25 Belladonna ______ @1 35 PGA @2 1 Benzoin Comp’d_ @2 6 PGE @2 55 Cantharadies ___ @2 85 Capsicum =... |. @2 20 Cateehw 0 @1 75 Citiechona @2 10 Colebicum ___... @1 80 Cubebe @3 00 Brigitta @1 80 Gentian . @1 35 Ginger; D Ss. @1 30 Grawe o @2 20 Guaiac, Ammon._ @2 00 Roding os @ 9% Iodine, Colorless_ @1 50 Iron, Cl 2 @1 35 Kino @i 40 Myrrh @2 50 Nux Vomica —_.__ @1 55 Open: 2. eo 3 50 Opium, Camp. __ @ 85 Opium, Deodorz’d @3 50 Rub ae @1 70 Paints Lead, red dry __ 144%@15 Lead, white dry 144%@15 Lead, white oil__ 144%@15 Ochre, yellow bbl. @ 2% Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty oo 5@ 8 Whiting, bbl. ___ @ 4% Whiting 54@ 10 . H. P. Prep... 2 90@3 05 Rogers Prep. __ 2 90@3 05 Miscellaneous Acetanalid _____ 47@ 55 AN 08@ 12 Alum. powd. and SrOune 09@ 15 Bismuth, Subni- Tate 3 87@4 07 Borax xtal or powdered _... 07@ 12 Cantharades, po, 1 50@2 00 Calomel 2 22@2 43 Capsicum, pow'd 35@ 40 Carmine . 7 00@7 50 Cassia Buds ____ 35@ 40 Claves 50@ 55 Chalk Prepared_ 144@ 16 Chloroform _... 51@ 60 Chloral Hydrate 1 35@1 85 Cocaine _2_ |. 12 10@12 80 Cocoa Butter __ 55 75 Corks, list, less. 40-10% Copperas ______ 2%@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 1 80@2 00 Cream Tartar _. 31@ 38 Cuttle bone _____ 40@ 50 Dextringe 6 15 Dover’s Powder 3 50@4 00 Emery, All Nos. 10@ 15 Emery, Powdered @ 15 Epsom Salts, bbls. @ 3% Epsom Saits, less 3%@ 10 Ergot, powdered __ @2 50 Flake, White __ 15@ 20 Formaldehyde, lb. 154%4@30 Gelating 80@ 90 Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown -.. 21@ 30 Glue, Brown Grd 15@ 20 Glue, Whte -__. 27%@ 35 Glue, white grd. 25@ 35 Glycerine -_.... 36@ 56 Pope 70@ 85 Joding 2-8 6 45@6 90 Iodoform . 7 35@7 65 Lead Acetate _. 20@ 30 PARC @1 50 Mace, powdered. @1 60 Menthol 7 80@8 50 Morphine __.. 11 18@11 93 Nux Vomica .__ 30 Nux Vomica, pow. 17@ 25 Pepper black, pow. 40@ 50 Pepper, White, pw. 50@ 55 Pitch, Burgudry 20@ 25 Quassia, 12@ 15 Quinine, 5 oz. cans @ 69 Rochelle Salts _ 30@ 35 Sacharine -_.... @ 80 Sale Peter 7 11@ 22 Seidlitz Mixture. 30@ 40 Soap, green _... 15@ 30 Soap mott cast. 22%@ 26 Soap, white castile Case Soap, white castile tb o o less, per bar __ @1 45 Soda Ash 3@ 10 Soda Bicarbonate 3%@ 10 Soda, Sal -..... 024%@ 08 Spirits Camphor @1 35 Sulphur, roll .... 34@ 10 Sulphur, Subl. _. 4%@ 10 Tamarinds ____.. 20@ 25 Tartar Emetic —_ 0@ 75 7 Turpentine, Ven. 50 15 Vanilla Ex. pure 1 75@2 25 Vanilla Ex. pure 2 50@3 00 Zinc Sulphate .. 06@ lJ 2 MICHIGA GROCERY PRI est January 12, 192 These qu CE CURRE CHE ae Otations are car — efull Ro MILK COMPOU ing an ly corrected w quefort ________ siege a “oe a es to be correct at time of si y, within six hours of mail- eon small raise Hebe: Ban ‘3 - i he ge € to change at a ng to press. Pri aft, erican 165 Carol y, 8 do. 440 N.Y pples fi ny time, and coun ices, however, Chili, small ti arolene, Tall, 4 doz. . Y. Fey., 50 lb. bo led at market prices at date a ot merchants will have their orders Ronee sob gece = Carolene, Baby _— = N. Y. Fey., 14 oz. ae 15% cos uefort, sm. tins Apricots nents sm. tins 2 28 EVAPORATED MILK ae ee coolte — 37 ADVANCED isconsin Flats and Quaker, Tall, 4 doz. __ 4 75 See 8 Gasoline DECLINED Longhorn Lines . aS Baby, 8, doz. 465 P — se oo eaters Blue Seal Matches Sao a New 1926 __ 31 oe Tall, 4 doz. 5 00 10 Ib. box -_-_. : os 40 atches Galvanized : Se en 38 ion, Baby, 8d Cc oe mcivanked von rick —------_-________ 39 Qatman’s Dundee mail 6 oy Packages eens » ubs Deans 0 Res, Baby 499 Greek oo oo = CHEWING GUM. Every Day, ny ae © ates a denes Black Jack 65 sy Tall y ---- 4 ” roialnes 36a. 6:75 ams Bloodberry ____ et, Baby, 8 oz... Peache Arctic Foca ie Post’ Pyke Dentyne .—-_-- 4 Borden's ‘Tall 7-7 490 Evap. Choice _- 21 pede ome 4 a. cs. : 15 Gre Nae rants. os CANNED MEAT yan ceet Senit =o) 65 ae s Baby : : Evap. Ex. Fancy, P. P. 30 Arctic, 2 . 8. 4.00 Grape-Nuts, Sos en Sen : an Camp, Tall _____ : peer 32 oz., 1 dz. cs. 3 25 oe Nuts, 100s ____ 2 75 Bacon, Med. Beechnut 3 3 Beeman’s Pepsin ______ 65 Van Camp, tees a oe 4 90 amon PO Sia er, 36, 12 oz t Postum, No. 8 Bacon, L; 0 Beech Se by 23-95 ’ erican : . case 3 85 Instant pctan he 3 . : Bact Nor. oa 5 40 ot a ntorenpen 70 ie vrange, American ____ = nstant Postum, No. Beef, No. 1, ed 310 #8 eppermint _ 70 CIGARS R io Postum Cereal, No. ng 28 Beef, No. 234 Qua a vies Sek --- 70 G. J. Johnson’s B Seeded, on Postum Cereal, No.1 270 Bech 3% oz. Qua sli. 150 Peppermint, Wrigleys __ 6 Gg 4g. rand = Thompson's s‘dies bik oe ——* 36s __ 3 45 ees 5 0z., Qua. alt so Spearmint, ‘Wretlese a a 10c Johnson Cigar, ee seedless 4 oasties, 24s 73 eef, No. 1, B’ fo Juic 8 So 0 ae . Post’ ~- 3 45 nut, sli. uicy Fruit _____ Word 0 iy Om (a------------- ost’s Bran, 24s _-. 2 70 Beetsteak & Onions, : ; Hola Peo _ King oe Co, ae Soeaed. 20°02, oe ce BROOM a., Is 1 35@1 4 no Master Piece. 50 Tin Calif Jewell, doz. : 5 26 Deviled at ss ~~ Tae = Canadian ‘Club = oO oe 25 1b, bone O08 Standard Parlor, 23 Ib. Hamburg § s --. 3 60 o itis Som 7 30@70, 25 Ib. boxes__ ieate fence oe i Gee burg Steak & Tom Moore Monarch 37 60. 50@60, 25 Ib. boxes. Ot ne oe et 8 Be paopions, No. 1 3 15 COCOA. To Moon fee es ee 23 Ib, bekee ote — Fey. Parlor 26 Ib. 10 . Potted Meat ag cae cate oe s Dutch, 1 Ib.__ 8 50 Sa Longfellow 95 00 20030, - lb. boxes__@15 es oe 7 e ’ . Whisk, No 3 ; AS oe oe _ ed 9216 Pee Duteh, : Webster St 15 09 5 lb. boxes__@22 roe ‘ 2 Qua D ebst BRUSHES Stang Ham, —— %1 s cere Webster ee ize 00 oo ee Sc Vv , No. % 145 Past ---- ering A Beans AXLE GREASE Solid Back, 3 in. -_. 150 You leat Metta 2 ee Pasteles i ib. Bane Palmitas “2 148 00 Se 48, 1 lb “ ack, 1 in. 17 -- 5 ains De Cafe ___ ering Delioses = B pe-------- 10 cee ee Pointed cian panier 5 ; gS Beri . ---- 120 00 rown, Swedish _ 10 ib, gett crpetnnraag Fag é 00 seo segs ag Baked Beans De 1 doz. 2 Betne ee = igh op Bed Kidney __- . 15 Ib. ae - a 50 Shaker hentia es Compbaiin, istees_1n eg — eo 150 00 bi ack Farina : OZ. ee ee uaker, ee acka, inne aoe ee 2.09 Fremont, ig Caey is 7 Bons ———---—-=-———18 00 conrecrioneay (= ae er eae Snider, No, 1 0 ick Ca co ee oo POWDERS No a6 Shoe eo on Dee oe 1 = 13 oz, Creme De Cara- 00 Sanders es ~~ . Pearl, 100 ih oacks 35 oz. tumbl N ———_— 2 25 an Camp, small ____ qu - umbo Wrapped... . es 0 Queen Flake, 16 er 135 No. 20 -_- Van C » Small _... 85 ee 13 pped -____ 19 M awa See 12 -....-13 20 Pure Sugar S acaroni Royal, 10c, 4a 0z., dz 2 25 BUTTER a gmp, Med 445 ge Rosaces ___._ 10 80 Big St gar Sticks 600s 4 20 Mueller’s Brands Sat Gok on. Loe OB ee COLOR 16 Ib, Rosaces ______ 7 80 g Stick, 20 Ib. case 1g 2 02- package — . s Royal, +» do. ___. 2 70 mdelion me 14 lb. Pastelles ______ 9 oz. pack . oz. 1 30 Royal, 5 a oe “si 20 E CANDLES 285 CANNED VEGETABLES. 1@8ues De Chats ae ‘ 30 K Mixed Candy age, per case 2 60 peket 76 os anaes” lect A a inde Bu et, 16 oz., doz.__ 1 25 Pieber. os 40 Ibs. 12.1 No. 1 ae pop emai Reng war sE es, 17. Elbow, 20 ib. ne K. C. Brand Paraffine, — S Ne Sk oo oe eee sl cence x 1. 0. Sanaa 14 Hee Noodle, _ 7 araffine, 125 _______ er, Caracas, rench Creams ______ = Ae ths wink 4 Qos Per case Wicking ess ; = — cut 21 19@1 16 Baker, Caracas, — oe a Anise Ciceins 5 -——-—— 16 a Barley 15¢ size, can oe 70 udor, 6s, per box G ae ee 7 50 io TCeTe 0000 ___ ee ee 5 50 -~ 30 ee ee ee ee 11 Barl ~----- cota 7 20 CANNED FRUIT Green Beans, 10s Or Bo COCOANUT Fancy Chocolates oe 50c size, 2 doz. _..... 9 29 Apples, 3 lb. Standard 1 5 Li eans, 2 gr. 1 35@2 65 Dunham's Scotch ee 101 size, . doz ati j a ame tan 10 -_ 4 50@5 78 el kid No. ~ — 95 15 lb. case, %s and %s 48 poe eee Ass'ted 110 Split, Ib aliow Cesk = Ib. size, % doz. ____ auce, No. 10 800 B ag ee ee 125 15 Ib. case, oc Marshmall Split green 8 "77" 6 75 Apricots, N 0 eets, No. 2, wh. 1 ee 47 M ow Dp 179 "Put Breen -------__- Ereight propeld to jobbing aaa No. : 1 15@2 -. a ~- 2, cut 1 100i “4 15 Ib. case, %8 -------- 46 tiie co A Ad cae B Sage - ise ods. pricots, No. 2% 3 40¢ Beets, No. 3, cut -_-- No. 12, Choc., Light ast India _____ te ged days net or 2% Apricots, No. 24 3 tis 90 Corn, No. 2, stan. __ i = CLOTHE Patna ml Light _ i 65 oo 10 reaches = pita ae tase peti No. 10 8 50 Gone Ne. o No. 2155 Hemp, 50 ft. pees Magnolia aon . i 15 Sisal Tae “br sacks 09 from days ueber’s, No. , No, 2, Fan. 1 80 : 223 0@n ee Minut a ce > invoice. Drop Blue berries, od one 75 cee! No. 10 __ 8 one = ee Cotton, @2 25 . Minute, 8 = 3 doz. 4 05 rom factory. Cherries, No. -- 4 ominy, No 3 100@115 B Ofte 50@4 00 Ani um Drops. _ Pails y Instant __ 3 50 BEECH-NUT Cherries, No. 2% ___- 4 Okra, No. 2, whole — 2 00 Braided, 60 ft. -____ (i. oe 16 FLAVORING BRANDS. Cherries, No kas 50 eon No. “2 cut _._. 1 65 ash Cord -__. 3 50@4 00 Challenge ae ae EXTRACTS oganberries, No. 2 __ rated Veg. Soup 90 e Gums _ Loganberries, No. 3 00 Dehydrated Potat Favorite ____- 101090 M atoes, Ib. 45 ete hind ener ear oo ae eee Matiineen Gens, & Ge a perior, Boxes —__---_- ss Peaches, No. 3 _ 4 25 Mushrooms, on men 60 ee Pails Peaches, No. 2% Mich 3 o oa No. 2, E. J. __-. 1 65 A. A. Pep. Lozenges 18 Peaches, 2% Cal. 3 00@3 2 can, No. 2, Sit, A. A. Pink Lozenges 16 Peaches, 10, Mich. 5 Hane A. A. Choc. Lozenges 1 Eres i sl. -¢ = — No. 2, Ex. Sift. nape Hearts . : ineapple, 2 sli. ____ ee alted Milk Lozenges Pavele es a 2 10 Paka. No 2 1 ace i Hard Se Doz e, Sit oe 7? . 35@1 60 ard Goods i j Doz. yg all flavors _.._. 60 Pinenuples a pais 2 80 eee oC ne ; OTeu oa Drops _- es ahs . sae ees ; cru. _.950 Pi . , each 12@14 . F, Horehound aps... -—— ounce ___ 1 35 Fruit Drops - 70 Pears, No. imentoes, %, each 27 Anise S ps. _. 18 180 -__ 1% oun PEON ee 70 Pears, No. 2% _____- 315 Sw’t Potatoes, No. 2% 2 25 Panat bee i 3 he ee Sinaloa. aa 70 Plums, N _.---. 425 Sauerkraut, No.3 1 quares __....-- 17° 8 00>: unce .._ 3 20 Sliced bacon, large —— 5 40 Plums, No. 2 - 2 002 50 Seomaes 2h. 3 1 6502 80 HUME GROCER CO Horehound Tablets __-. 18 5 50 ___ Gee ee liced beef, medi aspberries, No. 2 blk uccotash, No. 2, glass 2 ROASTERS . c vie um _ 2 80 Rai » No. 2 blk 3 25 Spinach, a3 ough Drops Bxs fon far oe te ee ee ee eee ao eee Putnam's r3p—-CUNITED FLAVOR Peanut but! 2270 No: 30 2 Spinach, No. 3_. 2 10 TOR, 1 50 ees o oz. 405 Rhubarb, No. i0 T5605 00 Spinach, No. 10_ 6 O07 . COFFEE ROASTED P 1 ee oe Peanut butter, 6 oz. 275 Strawberries, No. 1 50 Tomatoes, No. 2 1 20@1 30 1 Ib ackage Goods ounce, 10 cent, doz. 96 Peanut at eae - 1 1 ances pales 12 00 or, No. 3, 1 90@2 26 Melrose . Package Comet Marshmallows 3 Sasne ie cent, doz. 1 25 repared Spaghetti __ Cla omatoes, No. 10.. @8 00 Libe 36 oz. pkg., 12s, cart. 85 4 et cent, doz. 2 00 Baked beans, 16 oz... i 40 Clam ch. ONS. 3 - 3 50 c Quaker . 4 oz. pkg, 485, case 34000 30 cent, doz. 2 25 = Clams, Sicaaeoa. No. 1 ATSUP Nedrow Speci Jiffy P 0.1200 B- . 41 pecialties y Punch BLUING Clams, Minced, No. 1 3 25 oe a 1. 47 Walnut Fudge a. 2 25 “ Hinnan Heads, _ 3m ie of vomee * oz.-_ 2 60 Royal me 38 ssecepre Fudge _____- 21 Assorted flavors. he Original Chick on, 7 oz. 2650 P homies oC oe 42 a hie eae . hicken Haddie, No. 1 aramount, 24, 8s 1 45 Banquet Cream Mints_ 17 FLOU Fish Flakes , . 1275 Paramount, 24, 16s __ McL 2 = ream Mints_ 28 ae R Condensed Fish Cake 10 = : 4 Paramount, a Ae - Vencua ae s hort ee Walnut. > Mallowe 1 60 a ested Co. Brands 2 OZ, 4 ove Oysters, 5 : niders, 8 oz. pe fresh. C YS Nea ; , » oc ite Fy Psi sacs - cs.300 Lobster, No. 4% ae : 65 Sniders, 16 oz. __----__ : “2 sigscacade bak line _ of seek es = C ~---- go Harvest Queen _____ 9 30 es. 3 75 Shrimp, 1, wet. i ed sakes, 8% ox. CU: McLaughlin a Pal O Aine. ; ree ang 5c = = Ma’am Graham, _ Sard’s, % Oil, Key __ uaker, 40% oz. es i 45 Chi "2 Malty Milkie ‘ ---- 80 oo : 4 Sardines, % Oil nth -__610 Quaker, 14 oz. ------ cago. Bo- ies, 24. Bc —. 80 ---- 0 pr Wiese 6 5B “Guakoe Gallon iisas 1 90 o-Ka-To-Ka, Dae AEASY Koeus Sardines, %4 Smoked 6 - Quaker, Gallon Glass 13 00 M 24, be -. 80 FRUIT CANS Salmon, Warrens, %s 2 Quaker, Gallon Tin 9 00 axwell House Brand co F.0.B Kellogg’s Brands. Salmon, Red Alaska 3 - = : ty. BB a ay UPON BOOKS . O. B. Grand Rapids Corn Flakes, No. 136 3 45 Salmon, Med. Alaska 2 85 CHILI SAUCE Ib. tins ----__--.--_ 142 100 Economic grade 2 50 Mason Corn Flakes, No. 124 5 Salmon, Pink Alaska 1 Snid Economic grade 4 50 Half pint -_. Corn Flakes, No. 102 3% Sardines, Im. %, = 10 80 nidcr. 16 oz. —-_-____- 3 30 Coffee Extracts 500 Economic grade 20 00 One pint 2 8 40 aan in 200 Sardines, Im., o® Lill ms OF, 24 2 30 M. ¥., per 100 -_____ 1000 Economic grade 37 50 One quart __......_. 8 50 Pep, No. 202 _____ 270 Sardines, Cal. ay 65 Lilly Vv ley, 8 oz. 225 ‘Frank's 50 pkgs. __ 4 25 Where 1,000 b Half gallon ___._.. 9 60 Krumbles, No. 424 ___ 3 i ea %, Albocore a es y Valley. 14 oz. _. 325 Hummel’s 50 1 Ib. 10% ree at a tice Epooer: eS = ara Blakes, No. 435245 Souk. 8 Curtis, doz. 2 20 OYSTER COCKTAIL. Ss front cover is ideal Glass Top. Tuna, %s, Curtis, doz. 3 50 Sniders, 16 oz 3 CONDENSED MILK without charge. Rubbers. . ‘ is, doz. 700 Sniders, 8 oz. Dense. eae 2 . Leader, 4 doz. _-__ 6 75 CREAM Half pint __..___ 9 eS Eagle, 4 doz. - "9 OF TARTAR One Pint ----___ 50 n------- 00 6 Ib. boxes ___ a ee ne ere alf ae Galion 2. 15 76 Bran Flakes, No. 602 1 50 January 12, 1927 MICHIGAN TRADESMAN GELATINE 26 oz., 1 doz. case __ 6 00 3% oz., 4 doz. case_. 3 60 One doz. free with 5 cases, Jello-O; 3 doz. oi... 3 45 Minute, 3 doz. _______. 4 05 Plymouth, White ___. 1 55 Quaker, 3 doz. ___---_ 2 55 HORSE RADISH Per doz.,.5 ef. 22. 90 JELLY AND PRESERVES Pure, 30 lb. pails =. 3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 1 10 3uckeye, 18 oz., doz. 2 00 JELLY.GLASSES S 02. per dow 37 OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 lb. 21 Nucoa, 2 and 5 Ib. __ 20% Wilson & Co.’s Brands Certified 23 251% Ne 9 Special Moll 20 MATCHES Wah, ae oe 19 Diamond, 144 box Searchlight, 144 box__ Ohio Red Label, 144 bx Ohio Blue Tip, 144 box Ohio Blue Tip, 720-1¢ Blue Seal, 144 Reliable, 144 Safety Matches Quaker, 5 gro. case__ MINCE MEAT None Such, 4 doz. __ 6 47 Quaker, 3 doz. case __ 3 €0 Libby, Kegs, wet, lb. 22 MOLASSES OD OD He b Gold Brer Rabbit . 10, 6 cans to case 6 20 - 5, 12 cans to case 6 45 . 2%, 24 cans to cs. 6 75 . 1%, 36 cans to es. 5 50 Green Brer Rabbit 10, 6 cans to case 4 95 5, 12 cans to case 5 20 2%, 24 cans to es. 5 45 1%, 36 cans to es. 4 55 Aunt Dinah Brand 10, 6 cans to case 3 5, 12 cans to case 3 2%, 24 cans to cs. 3 1%, 36 cans to cs. 3 No. No. No, No. No. No. No, No. 0 New Orleans Fancy Open Kettle ___ 74 Choice 2 Fair 1 Half barrels 5c extra Molasses in Cans Dove, 36, 2 lb. Wh. L. Dove, 24, 2% Ib $Vh. L. 5 5 Dove, 36, 2 Ib Biack 4 30 Dove, 24, 2% lb. Biack 3 90 Dove, 6 10 Ib. Blue L. 4 45 Palmetto, 24, 2% Ib._ 5 25 NUTS Whole Almonds, Tarragona__ 27 Brazil, New —. = 18 Fancy Mixed ___..____ 23 Filberts, Sicily ______ 22 Peanuts, Virginia Raw Peanuts, Vir. roasted Peanuts, Jumbo, rstd. Peanuts, Jumbo, std. Pecans, 3 star Pecans, Jumbo ______ 40 Pecans, Mammoth __ 50 Walnuts, California __ 38 Salted Peanuts Fancy, No; Joo. 3% PBMDO 16 Shelled Almonds: oo 70 Peanuts, Spanish, 125 Ib. bags —___-__ 11% Filberts ~______ oe ae Pecange: 2 110 Walnuts _.....---.. 85 OLIVES Bulk, 5 gal. keg ____ 9 00 Quart Jars, dozen __ 6 00 Bulk, 2 gal. Kee. 8-75 Pint, Jars, dozen ____ 3 35 4 oz. Jar, plain, doz. 1 35 5% oz. Jar, pl., doz. 1 60 9 oz, Jar, plain, doz. 2 35 20 oz. Jar, Pl. do,__ 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 12 oz. Jar, Stuffed, COA, ee 4 50@4 75 20 oz. Jar, stuffed dz. 7 00 PARIS GREEN WGA G22 es 31 oS ees 29 OS and Se. 27 PEANUT BUTTER ert ool Bel Car-Mo Brand ee © AD) patie ee $02., .2 de. in ease” 5 lb. pails, 6 in crate 122 1B. pallg 2 Ta DAM oe 0 Ib tine oon fo 1D, pails 235 PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine __ 14.6 Red Crown Gasoline, Tank Wasson 0: 10.7 Solite Gasoline _______ 22.7 Gas Machine Gasoline 40.1 V. M. & P. Naphtha 21.6 Capitol Cylinder ______ 39.2 Atlantic Red Engine__ 21.2 Winter ‘Black: 25 | 12.2 fron Barrels Pare os 62.2 Modiam 2 e 64.2 Reavy 8 eae 66.2 Special heavy —_._..__ 68.2 lixtra neavy 2s 70.2 Transmission Oil ____ 62.2 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 25 Parowax, 100: Ih. °.9:3 Parowax. 40, 1 Ib. _.. 9.6 Parowax, 20, 1 Ib. a7 Semdac, 12 pt. cans 2 70 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour 1600 count __ 17 00 Half bbls., 800 count 9 090 Barrel, 5 galion, 400 count __ 4 75 Sweet Small 30 Galion, 3000 42 00 5 Gatlon, 600 2.0... 8 25 Dill Pickles 800 Size, 45 gal. ___. 22 00 1000 Size, 45 gal. __ 22 50 : PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 75 SECM OLE a2 oS 4 75 POTASH Babbitt’s, 2 doz. _.._ 2 75 FRESH MEATS Beef Top Steers & Heif. __ Ag Good Steers & H’f. 14@16 Med. Steers & H’f. 138144@15 Com. Steers & H’f. 10@12% ROR ee ee ee 14 Good 25.0 Medium MIORAMOR: a 10 Veal OD) sos ee 16 ood oo a 15 Medium .2050 50 12 Lamb Spring Lamb ~~. -._ 24 AOR ae a ea 23 Medtum: ooo 22 Paer 22 Mutton Good 62) eg 14 Medinn: 22k 12 Por ee 10 Pork ident hogs 2 14% Medium hogs ____..__ 144% dleavy howe 8s 13 ois, “Neds 2 23 Batts 22 SOUIders. oe 18% NParéring | 20 Neck bones (i 08 PROVISIONS Barreled Pork Clear Back __ 30 00@32 00 Short Cut Clear 31 00@33 00 Dry Salt Meats S P Bellies __ 28 00@30 00 Lard Pure in tierees: 14% 60 lb. tubs ____advance % 50 lb, tubs ____advance % 20 lb. pails ____advance % 10 lb. pails ____advance v7 5 Ib. pails __.__advance 1 3 lb. pails _.._advance 1 Compound tierces ____ 11% Compound, tubs ______ 12 Sausages Bologna oe 15 EAVeR oe 14 Hrankfort: 23 19 FOr. Se 18@20 Weak es 19 Tongue, Jellied ______ 35 Headchieese 18 Smoked Meats Hams, Cert., 14-16 Ib. @28 Hams, Cert., 16-18 Ib. @29 Ham, dried beef mmuckies 5 @32 California Hams ____ @19 Picnic Boiled Prats 2 35 @37 Boiled Hams __._. 44 @44 Minced Hams ____ @19 Bacon 0 24 @36 Beef Boneless, rump 26 00@28 co Rump, new __ 27 00@30 00 Mince Meat Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass 6 50 Pig’s Feet Cooked in Vinegar te BDI 2 50 t@ bols., 35 Ibe, 2. 4 50 16 Dig 10 00 LD ee 25 00 Rite, to) Ibey 75 4% bbis;, 40 Ibe 22 oo 3 50 74, Dbls., $0 tha, 2 7 5 00 Casings Hogs, Med., per Ib. __@55 Beef, round set ____ 23@36 Beef, middles, set_. @1 50 Sheep, a skein ___. @2 65 RICE Fancy Blue Rose ____ 06% Haney Head «2 09 Broken: Go cose ae 0334 ROLLED OATS Silver Flake, 12 Fam. 2 25 Quaker, 18 Regular __ 1 Quaker, 12s Family __ 2 Mothers, 12s, M’num 3 Nedrow, 12s, China __ 3 25 Sacks, 90 Ib. Jute __ : Sacks, 90 Ib. Cotton __ 3 40 RUSKS Holland Rusk Co. Brand 18 roll packages _____ 2 30 36 roll packages _____ 4 50 36 carton packages __ 18 carton packages __ 2 65 SALERATUS Arm and Hammer -__ 3 75 SAL SODA Granulated, bbls. -___ 1 80 Granulated, 60 Ibs. es. 1 60 Granulated, 36 216 Ib. packages oe 2 40 COD FISH Mitdglen 15% Tablets, % lb. Pure __ 19% GOee 2 ee ee 1 40 Wood boxes, Pure __ 29% WihGle Cod 2v 50. bo 11% HERRING Holland Herring Mixed. Keys 20, 1 00 Mied, half bbls. ____ 9 50 MEIKOG, (DIG) ts 17 00 Milkers, Kegs _____u_ 1 10 Milkers, half bbls. __10 25 Milkers, bbls. ______ 9 K K K. Norway —_ 19 50 § Wes patie. ooo 1 40 Cut. Dench oo 1 65 Boned, 10 lb. boxes .. 16 Lake Herring 36 bbL, 100tbs. 2 | 6 50 Mackerel Tubs, 100 lb. fney fat 24 50 Tubs, 50 eount 9 00 Pails, 10 Ib. Fancy fat 2 00 White Fish Med. Fancy, 100 lb. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. . 135 E. Z. Combination, dz. 1 35 2 Dri-Hoeot, doz, 00 Eixbys,. 10g. 2 1 35 RhiMoOid.|doz: 3 90 STOVE POLISH Blackine, per doz. 4 Black Silk Liquid, dz. 1 Black Silk Paste, doz. 1 Enameline Paste, doz. 1 35 Bnameline Liquid, dz. 1 E. Z. Liquid, per doz. 1 Radium, per doz. ____ 1 85 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vuleanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ____ 3 00 SALT Colonial, 24, 2 Ib. _.._ 95 Colonial, 6-156 1 25 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbls. ____ 2 69 Med. No. 1, 100 Ib. bg. 85 Farmer Spec., 70 Ib. 90 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 lb., each 85 Butter Salt, 280 lb. bbl. 4 24 Block, | 50 ih; 40 Baker Salt, 280 lb. bbl. 4 10 5 400, 3 iy Pable | 5 75 1, 4 Ib. Table 5 25 28, 10 Te: Pahie 6 oi) 5 00 28 Ib. bags, Table __ 42 Old Hickcory, Smoked, GrlO The ee 4 80 Per case, 24, Z Ibs. __ 2 40 Five case lots ______ 2 30 Todized, 24, 2 Ibs. ____ 2 40 SOAP Am. Family, 100 box 6 30 Mxport, 120 box = 4 30 Big Jack, 608 600). Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Rub No More White Naptha, 100 box AIOIATR PRO 2 > Rub-No-More, yellow 00 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 55 Wool; 100 box _.. 50 Jap Rose, 100 box ____ 7 85 Hairy, 100 ‘box: 50 Palm Olive, 144 box 11 00 have, 106 bo 2 4 90 OGtamon 6 00 Pummo, 100 box ____ 4 85 Sweetheart, 100 box _ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lge. 3 50 Quaker Hardwater Cocoa, 72s, box ___. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS Tires | x Soa ts ci 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. 3 25 Perlis os a 85 Climaline, 4 doz. ____ 4 20 Grandma, 100, 5c ____ 4 00 Grandma, 24 Large _ 3 75 Gold Dust, 100s __.._ 4 06 Gold Dust, 12 Large 3 20 Golden Rod, 24 ____._ 4 25 oie. 2 dom 4 50 La France Laun., 4 dz. 3 60 Luster Box, 54 3 75 Old Dutch Clean. 4 dz 3 40 Octagon, 606.7 4 00 BUiIMSO. 406 0020 3 20 dkinsd 2460 2 5 25 Rub No More, 100, 10 Se 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, te Of 85 Sani Flush, 1 doz. __ 2 25 Napolo, 3 doz. 2... 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. Snowboy, 24 Large __ +m be J fe be oR CO DD OO oS ° Speedee, 3 doz. ______ 20 Sunbrite, 72 doz. ___ 00 Wyandotte, 48 2 | 75 SPICES Whole Spices Allspice, Jamaica ____ @24 Cloves, Zanzibar ____ @40 Cassia, Canton _____ @25 Cassia, 5c pkeg., doz. @40 Ginger, African ______ @15 Ginger, Cochin @30 Mace, Penane _.. 110 Mica, No. 1. @24 Mixed, 5c pkgs., doz @45 Nutmegs, 70@90 ____ @78 Nutmegs, 105-110 ____ @70 Pepper, Black’ @45 Pure Ground in Bulk Allspice, Jamaica ___ @18 Cloves, Zanzibar ____ @46 Cassia, Canton . @26 Ginger, Corkin 2... | @38 Niustard 3 @32 Mace, Penang _______ 1 30 Pepper Black @50 IORI @75 Pepper, White @60 Pepper, Cayenne ____ @32 Paprika, Spanish ____ @42 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 3 oz... 9& mage 2 07, a 90 Onion ‘Salt 2. 1 35 Ganne 2g 1 35 Ponelty, 34% oz. ___.. 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves _._.___ 20 Mariorain. 197. 90 Savory, to o7 2 90 Thyme, £070 220 90 Tumerie, 246 67... 90 STARCH Corn Kingsford, 40 Ibs. ____ 11% Powdered, bags ______ 4 00 Argo, 48, 1 lb. pkgs. 3 60 Creain, 4825 2 4 80 Quaker, 40-1 07 Gloss Argo, 48, 1 Ib. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, §, 5 1b, pkes: _ 3 35 Silver Gloss, 48, 1s __ 11% Elastic, 64 pkgs. ____ 5 35 Meer ARE oe 3 50 Pisa, oO Ins. | |. 06 CORN SYRUP Corn Blue Karo, No. 1% __ 2 36 Blue Karo, No. 5, 1 dz. 3 23 Blue Karo, No. 10 __ 3 03 Red Karo, No. 1% __ 2 64 Red Karo, No. 5, 1 dz. 3 61 Red Karo, No. 10 __ 3 41 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 09 Orange, No. 5, 1 doz. 4 31 Orange; No. 106° =. 411 Maple. Green Label Karo, Green Label Karo __ 5-19 Maple and Cane Mayflower, per gal. __ 1 55 Maple Michigan, per gal. __ 2 50 Welchs, per gal. ___ 2 80 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 Mewper So oe 1 60 Royal) Mint 2.007 2 40 TODSSGG, 2 Oz 9) ts 4 25 Sho You, 9 oz., doz. 2 70 Mot, VARS 5 20 Ant vera. 3 15 Capers, 2 9%. ........ 2 30 Stimulating and Speeding Up Cooky Sales Obtainable from Your Wholesale Grocer Zion Institutions & Industries Baking Industry Pare ony TEA Medium Choice Sone, 54@59 No Lt Nibbs: 0 54 Ss Ib opke. Sifting 2. 13 Gunpowder Choee 40 aROW ooo ee 47 Ceylon Pekoe, medium ___... 57 English Breakfast Congou, Medium —_____ 2 Congou, Choice ____ 35@36 Congou, Fancy ___. 42@43 Oolong Medium = 22000 39 Crolee. 45 PanGy fe 50 TWINE Cotton, 3 ply cone _._. 33 Cotton, 3 ply patis ... 45 Wool Giply 420. 7: 18 VINEGAR Cider, 40 Grain, 225 20 White Wine, 80 grain__ 26 White Wine, 40 grain _ 20 WICKING No. 0, per sresg 9G No. 1, per gross 4. 96 No. 2, per gross _... 1 50 No. 3, per gross __- 3 60 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per €oz. 8 75 WOODENWARE Baskets Bushels, narrow band, Wire handies, _.. 75 Pashe!s, narrow band, wood handies _..._. 80 Market, drop handle. 90 Market, single handle. 95 Market, extra =... 1 60 She. Itree 8 50 Splint, medium ______ 7 50 Spit, sna 6 50 Churns Barrel, 5 gal. edeh .. 2 40 Barrel, 10 gal., each_. 2 55 & to 6 gal, per gal .. 16 Pails 10 qt. Galvanized ____ 2 40 IZ qt. Galvanized 2 66 14 qt. Galvanized ____ 3 00 12 qt. Flaring Gal. Ir. 5 00 10 qt. Tin Dairy. .... 4 06 Traps Mouse, Wood, 4 holes_ 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes __._ 65 Hat, Wood 20s 1 00 Rat, spring 2. 1 00 Mouse, spring ____.__ 30 Tubs Large Galvanized __._ 8 50 Medium Galvanized __ 7 25 Small Galvanized 6 50 Washboards Banner, ‘Globe _..___ § 50 Brass. Single 6 00 Glass, single 0°. =) 6 00 Double Peerless _____ 8 50 Single Peerless ______ 7 50 Northern Queen _____ 5 50 Universal 0 7 25 Wood Bowls ig in. Batter: 30 3. 5 00 15 in. Batter. -9 00 i im, Butter 18 00 19 in. Butter. | 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. t Wibre 25S 08 Butchers 2. ho 06% POG cee 07% Hrate Strive 3: 22 09% YEAST CAKE Massie. & deg: 3 2 70 Sunlight, 3 doz, _.... 2 70 Sunlight, 1% doz. __ 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 3Q WHAT THE DUB THINKS Merchandising. Nothing puts us so- called humans on the hummer so quickly as to feel sorry for us, until we commence to feel sorry for our- selves, then the fat’s in the fire. Aside from prohibition and the Mexican question the farmer has_ everything else scraped off the boards for down- right lamentations. He is the under dog, the downtrodden, the fall guy, and, in fact, the polecat of the uni- verse. Out West he has borrowed about all ° the money that other people have saved up, traded cars every other year, and thinks he is the only individual on earth suffering for the things he wants and can't get. From this particular locality his howl comes in so loud it threatens to jar loose the whole po- litical situation and throw out the big- gest man ever in the White House since Abe Lincoln. One speaker says: “We are going to swat this administra- tion with anything and everything which comes handy, including Brook- hart, until it performs—meaning the enactment of legislation requiring the rest of us dubs to come across with the price for anything and everything the farmer raises.” This thing has grown on him until he has entirely lost sight of the fact that there is anyone else in the world but an auto manu- facturer and a bootlegger. We are all in the same boat, in- cluding the animals. Just why some of us are called “humans” is one I could never frame. As soon as we get our eyes open we are out hustling for grub—an existence. The main differ- ence between us and the animals is that we not only hustle for grub, but about everything else useful and use- less that we hear of, from bathtubs to radio sets, and we also immediately start out to ruin an otherwise good constitution, doing it, which animals don’t. Some of us choose our own methods and do anything and everything from preaching to robbing a bank. Others are jostled along in a methodical sort of way, and at the finish nose out about as well as many of those who pick and choose and flit from flower to flower. In going after this existence agri- culture and merchandising have play- ed an important part with us himans. These two occupations have developed an urge for around seventeen thousand other unessentials, including lawyers, efficiency experts, office holders, poli- ticians, city managers and gold dig- gers. with other frills that add little to life but taxes. But when the good Lord sent Adam forth from the gar- den of Eden to till the eround from which he came, he started something. To be a farmer you simply scratch up a piece of so'l, put in the seed. dig around it a little, then just sit around and do the chores, while the Almighty, the weather, the weeds and bol weevil do the rest. Merchandising is different: You buy something for a dollar, sell it for a collar and a half and you are fifty MICHIGAN cents to the good—or you think you are. You can hold out the fifty or put it back and take a bigger chance. If you can do this ten times in twenty- four hours, you have accumulated’ five dollars, providing you collect it. If it takes you a week to do it you probably won't be doing it the next week. Ex- penses? Oh, that’s up to you. If you will eat and sleep in a bed, you must expect to have to dig up. You may also have rent, license or a tax, and soak up some heat and light. There are other trimmings called “overhead” you could add on, but if you do, there won't be enough left for a sandwich. Anyhow, I am telling you all this to illustrate the simplicity of ‘these two well known occupations, as they appear from oppos'te viewpoints of the farmer and the merchant. Neither occupation, in their way of seeing, requires either experience or an apprenticeship. Every merchant is looking forward to the time when he will go out on the little old farm and “delve” in the soil and feed the chickens in his de- cl’ning years; and every farmer hopes to move to town and sell insurance or run a small store, after he is too old to chase anything but a golf ball. This crosseyed vision is undoubtedly the main reason for there beng around steen million more farmers and mer- chants than the world has any use for. In the early days when a man with a few hundred dollars felt the urge to engage in the mercantile business he looked up a location, generally bought it, purchased a miscellaneous steck of goods which would rival a department store of to-day in variety, marked the stock up 33% per cent. and he was on his way. He had never heard of “overhead” and expected the 33% would leave something for personal expenses, and, strange to relate, it did in spite of the open cracker barrel and the big cheese handy. Stranger still, there were fewer failures or bank- ruptcies in those days, and some of the big business of to-day is the out- come of those primitive starts. In those days the merchant was a teal public benefactor. In sparsely settled communities he was few and far between. He furnished the capital to carry a stock of about everything a new community needed, and not only supplied their wants, and carried them along. but took the bulk of their prod- uct, turning it into cash at the right opportunity. But these good old days are gone, along with the candle, soft soap, the woodpile, the churn, red flannel un- derwear and the Saturday night scrub- down by the kitchen stove in the wash tub. The farmer, however, hasn’t noticed ‘t. He still sees the other fel- low just counting the money and play- ing golf—in other words he has gone plum color blind. Talk about surplus and overproduc- tion: if there is any one thing that is over-produced in this country, it is merchandising. Always we find two drug stores or grocery stores where one formerly grew—thicker than oil stations.. Every time one poor dub Seis a tax-paying foothold, another lands alongside or opposite to grab off some of the profits. TRADESMAN January 12, 1927 81% of the representative New England Doctors who answered the question,” Which type of baking powder do you consider most health- ful?” replied, “Cream of Tartar.”” The Dieti- tians agree, adding that it gives the best results. Because ROYAL is the perfect cream of tartar baking powder, the best grocers are quick to recommend it. ROYAL BAKING POWDER Absolutely Pure Made with cream of tartar, derived from grapes. Let’s be frank about this sugar business One of the most important items the grocer han- dlesis sugar. It represents 14% of the total sales. Yet numberless retailers would cease carrying sugar tomorrow if it were not for the demand. : Let’s look frankly at this sugar business and see if it is as bad as it seems. We will take average round figures for calculation. These figures may not apply exactly to every individual. But they are figures that show the average of the entire trade. The average grocer puts in a new stock of sugar every week—let us call it 50 stock turns. Let uS say that the margin of profit is 4% (a fair average). On 50 stock turns that means a gross profit of 200%. Now, if the grocer must scoop his sugar, weigh it, wrap it, tie it, give down-weight, lose some by spill- age—then we acknowledge that the margin of profit is not worth the trouble. And that is why for years we have been urging the grocery trade to handle Domino Package Sugars. With this line on your shelves you eliminate all handling costs, all expense, all losses. On that basis, even with only a moderate amount invested in your sugar stock, surely the 200% profit is practically clear. And aiter all, 200% profit on any amount is well worth having. Try it out. You'll findthat Domino Package Sugars will put your sugar business on the most profitable basis possible. < e American Sugar Refining “Sweeten it with Domino” Granulated, Tablet. Powdered, Confectioners, Brown; Domino Syrup ea anit cab gil January 12, 1927 If you are accustomed to travel the same business thoroughfare week after week you will have noticed the large number of new places which bloom, run a short time and fade away, all of course, dipping into the dole of the other gink. To-day it is only the most experi- enced and capable merchant who can hope to get by. Few of them have little to look forward to but a sale to the “chains.” To start with they pay a monthly rental equivalent to what the old timer paid for a year. Store fixtures and equipment cdst as much as the stock, including cash registers, high priced scales, meat cutting ma- chines, containers, cheese cutters, power coffee mills, refrigerating ap- paratus and a hundred and one frills that his gradfather never heard of. On top of all this comes the Nationally advertised brands, the nightmare of all grocers, with a price control at both ends, and a quantity output clause, “takeum or leaveum.” So between the wholesaler, the manufacturer, the job- ber, the chain and the department stores, it takes a Red Grange to reach a goal. Along with these minor troubles is the ever perishable geods, over stock, expense of delivery, which many still try to maintain, to say nothing of bad accounts. Every jake who trades at a store in his prosperity considers it up to the merchant to feed him when he is down. Being a dub instead of a merchant I have prob- ably mentioned but a few of their ills; but, anyhow, if the farmer can enum- erate any more jokes played on him than the merchant has, I am listening. And I also want to add, that in spite of it all I have never yet heard one peep from the merchant relative to dumping one set of office holders for another in an endeavor to even things up on a level with a bootlegger. While this dub didn’t come from Missouri, but from “Ioway,” he wants some intellectual acrobat to show him, in the name of all Jehova, wherein or whereat one individual is any worse off than another, who gluts the market with any product, whether hairpins or cheese, that nobody wants, has any use for, or the price to pay if he did want it, whether that individual is a farmer, a merchant, a piumber cr a printer. The Dub. —_++-___ Wine Drinking Hens Produce More Eggs. Paris, Jan. 8—Wine as a stimulant to the egg-laying capacity of hens is recommended by M. Joubert, professor of agriculture at Fountainebleau, who has, carried out experiments over a period of six months. M. Joubert found that six hens, whose daily food was augmented by a small amount of wine, produced 169 more eggs in the six month period than six other hens of the same breed and age which lived on a strictly prohibition fare. —_-2.—__ Belding—The E. J. Knapp ‘Co. has merged its roofing and metal paint manufacturing business into a stock company under the same style, with an authorized capital stock of. $45,000 common and $5,000 preferred, of which amount $42,020 has been subscribed, $20 paid in in cash and $35,000 in property. MICHIGAN IN THE REALM OF RASCALITY Continued from page 3) to showing the original. Of course, the bank disclaims any such arrange- ment or any knowledge whatever of any such understanding, and in my mind, if this notation is what it seems to be, the Sterling outfit lays himself liable to the penitentiary for obtaining money under false pretenses. One place I found had paid $25. To justify delivery in 1925, 1926 or any other time, at his pleasure, no doubt Sterling will stress the point that no delivery date is specified and by reason of his clause of no verbal agreements recognized, etc., try to get by. I will call his attention, however, to the fact that in case of seasonable goods to be furnished before the first of the year,” any jury on earth would construe the meaning to apply to the forthcoming January, and not to the following year or the year. after. Cc. S. Line. In addition to Howell, complaints of similar character have come to this department from the following towns: Marshall Traverse City Richmond Chelsea Lenox Lowell Romeo In all of these towns it is understood that Sterling collected money in ad- vance on distinct verbal agreements as to delivery, but has thus far failed to make deliveries, except in the case of Lowell, to which place a shipment of books was recently consigned. Only one-half of the books due Traverse City advertisers have gone forward. The Realm has no objection to Sterling seiling advertising in his books anywhere he can find customers, but he should not collect money in advarice o npersonal assurances that the books will be delivered with'n two months and then withhold shipment fox four- teen months, as he did in the case of Howell. In practically all printed orders used by questionable salesmen nowa- days there is a line or two in small print to the effect that any agreements not embodied in the order are null and void. Because this clause is invariably taken advantage of by shyster con- cerns, the Realm advises every one who is asked to sign an agreement in- cluding this condition to strike it out WITH INK before signing the agree- ment. Unscrupulous agents make all kinds of verbal inducements to secure signatures to orders. If the conversa- tion cn which the agreement is predi- cated is conducted in the presence of a third party, and the third party notes it down, with date, suit can usually be defeated in justice court where false representations are made to secure orders. The best way, however, is to refuse to have any dealings whatever with a stranger who presents a con- tract containing conditions which tend to make the document one sided; to have no dealings with a stranger un- der any circumstances; to pay no money in advance; to make no advance payment, with the condition that bal- ance of sum involved is to be paid C. O. D. Men who do business along these lines are almost invariably shys- ters and should be treated as such. There are plenty of honest men to do TRADESMAN business with in this world without bothering with crooks, cranks and fakers. This circumstance recalls the fact that for several years an unreliable publisher named G. B. Anderson, Jr., made his headquarters in this city and victimized many merchants. He left the city under cover of darkness and no trace of him has since been uncovered. If any reader of this department hap- pens to be familiar with Anderson’s whereabouts, he will confer a favor on many worthy persons by acquainting the Realm of Rascality with the fact. ——— +> Thin Line Between Defeat and Vic- tory. I am reminded of a story which illustrates the thought that there isn’t very much of a heavy line between defeat and victory. It concerns some ladies who went to Kalamazoo to in- spect the insane asylum. As _ they entered the grounds they saw a man pushing a lawn-mower and_ saying “Norah, Norah,” and one of the wom- en said. “What is he saying ‘Norah’ over.and over for!” The Irish attend- ant said, “That is a terrible case. That poor fellow was in love with a girl by the name of Norah, who jilted him and here he is. All he does is push that lawn-mower and say ‘Norah, Norah.’ We have a worse case on the inside, however.” They went inside and there was a fellow with a straight- jacket on, bumping his head against the wall and the women said, “Who is that?” and the attendant said, “That is the fellow who married Norah.” There is a thin line between defeat and victory. Frank Stowell. —_~+-___ Many a man who thinks that he is thinking is merely rehearsing his prejudices. 31 Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department. 84 per inch. Payment with order Is required, as amounts are too small to open accounts. For Sale—After 41 years in business have decided to retire. Well-established clothing and men’s furnishing business. A clean stock, good fixtures. Centrally located. Store can be leased for term of years. Excellent opportunity for anyone wishing to go into business. Act quick. Erickson Bros., 241 Monroe Ave., Grand Rapids, Mich. 456 Wanted To Rent—Small furnished res- taurant in or near Grand Rapids. Oliver Mason, 4 Crescent St., N. W., Grand Rap- ids, Mich. 457 FURNITURE Building For Rent—Three floors and basement. 8500 ft. of floor space. Did a $40,000 business last year. Has been furniture location for years. Sickness cause for selling out. Write for particulars. G. H. Kilian, Albion, Mich, 451 For Sale—Stock of general merchandise and fixtures, to settle an estate. Wallace Bros., 159 Pipe Stone Street, Benton Har- bor, Mich. 448 I WILL PAY CASH | for part or whole stocks of General Dry Goods, Shoes, Furnishings, Clothing, and Bazaar Goods. Call or write Jack Kosofsky, 1235 W. Euclid Ave., Northway 5695, Detroit, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw. Mioh. rec Ask about our way. : Barlow Bros., Grand Rapids, Mich. best and purest materials. NEY YORK January Is the Month of Economy in the Home It is also the month when the food bill is higher. Suggest to your customers that they can economize by using NUCOA It is wholesome, appetizing and economical. Left-overs may be turned into dainty dishes with BEST FOODS (Gold Medal) MAYONNAISE BEST FOODS THOUSAND ISLAND DRESSING BEST FOODS RELISH SPRED A convenient and economical feature. They are made from A cold weather suggestion—don’t let the dressings freeze. A little care on your part will prevent this. THE BEST FOODS, Inc. CHICAGO EE ' SAN FRANCISCO - 32 Items of Interest To Grand Rapids Council. Grand Rapids, Jan. 11—It was the intention of the Scribe not to take the valuable space of the Tradesman re- porting the New Year's Dinner and Dance held at the Pantlind ball room, Dec. 31, but the committee is still re- ceiving congratulations on the wonder- ful party they were responsible for and some fo the regular readers of the Tradesman have asked why it did not appear. The dinner was held in the ball room at 6:30 p. m. and the basis of same was one-half of broiled chicken served smoking hot to each guest, with the usual side dishes to make a well balanced and highly palatable dinner. The guests were entertained during _ the dinner by Miss Marion Lypps and company, who are always a delight to their audience. The decorations were as artistic and harmonious as we have ever seen in he Pantlind ball room and were put up by William Fox. Dancing from 8:30 to 1 a. m. Saturday was engaged in by about 300 guests, to the “foot compelling’ music of Lew Caskey and his famous. orchestra. Judging from the dancing and general merriment our party was composed of youth in their teens. The one big ef- fect of the dances this season is that those who attend grow younger as the season advances. On our committee we have one very attractive lady who is a grandmother and she dances very well with her grandson. We contend this is a fine demonstration of the sp‘rit of the United Commercial Travelers of Amer- ica—never to cease being active and mingling with those who are coming along the same paths we have trod, that we may influence them and be in- fluenced by them, thus modifyine the tendencies of youth against reckless- ness and stimulating the tendency of agd against too much retrospection and looking backward. It is a happy combination and any crowd that has grandparents and grandchildren in the same dancing party will always be a sane, happy, well-balanced crowd of people. We want to see more of the so-called old timers at these dances, for they may be surprised to learn how young they are if they will but give themselves a chance on the dance floor. At the last meeting of the Council, Senior Counselor Dan M. Viergever, appointed John B. Olney chairman of the committee to put on the twenty- fifth annual banquet and ball, with au- thority to select his own committee. Brother Olney has been assisting with these annual parties for nearly twenty years and he states that this one will eclipse any and all others which have gone before and then he will retire from his usual service on this commit- tee, after hanging up a mark for the younger ones to shoot at. Plans are being matured rapidly for the entertainment of the Grand Coun- cil of M‘chigan at their convention, which will be held in our city, June 9, 10 and 11. Council No. 131 will be general host to the visitors and their friends. -The membership of Grand Rapids Council was further strengthened at the last meeting by the addition of elght—four by initiation, one by transfer, three by re-instatement. Those by initiation were as follows: : Thomas Stafford, proprietor of Staf- ford Insulating Co., located at 436 Bond avenue. G. C. Schenkelberg, living at 225 Henry avenue and selling lumber for Boland Lumber Co., of Grand Rapids. James A. Whittemore, selling flour for the Valley City Milling Co., cover- ing territory from Grand Rapids North to Mackinaw. ‘Fred Bonner, living at rural route No. 11, Grand Rapids, salesman for Brown & Sehler Co. for the last eighteen months. By transfer: Gilbert Oleman, living at 1055 Fulton street, selling cigars for MICHIGAN Van Den Berg Cigar Co., of Grand Rapids. By re-instatement: Harry C. Hoag, living at 207 Hamilton avenue, Bir- mingham, representing the General Paper Co. in Michigan; Chas. E. Well- man, living at 959 Michigan street, representing the Alabastine Co., of Grand Rapids; George D. Borden, sell- ing linotypes for the Merganthaler Co., of Chicago. Brother Borden is now living at 2310 Juliet street, Los Angeles Calif. The meeting of last Saturday was at- tended by two of the original thirteen members of Council No. 131. Since the organization in 1898 the original number has increased to 568 or an in- crease of about 420 per cent. The or- iginal thirteen surely started the Coun- cil on the right road to permanent progress. Brother David E. Keyes and Alvah W. Brown, the two brothers referred to above, always give the Council a new inspiration for the work ahead of us. Very glad to report that Brother G. B. Mc Connell, living at 1342 Sigsbee street, who has been very ill for a long time, is now able to walk about in his part of the city, making a few calls on old friends. He expects to return to his territory about April 1. The Salesmen’s Club of Grand Rap- ids, at the first meeting of the year at the Pantlind Hotel, Rotary room, last Saturday at 12:45, had a banner meeting. The Club was addressed by Arthur C. Andrews, Superintendent of Junior College, who delivered one of the finest sales talks we have been privileged to listen to for some time. He stated that at present Junior Col- le » has an enrallment of 700 students and is the second largest junior col- lege in the United States. Also that the increase in population in Grand Rap‘ds from 1912 to 1922 was 16 per cent. , while the increase in the en- rollment in schools of the city in- creased 122 per cent., which indicates Grand Rapids will have a very intel- ligent class of voters in the immediate future. The meeting of the Club will be at the same place and time next Saturday and in charge of committee No. 2, Philip H. Crowley, chairman. The fifth in the series of six dances given by the U. C. T. will be held in the Pantlind Hotel ball room next Sat- urday evening. Plans have been made to make this one of the best during the Season. Our dances need no ad- vertising to those who have attended any of them. Lew Caskey will be there, the Pantlind will serve their famous punch, William Fox will do the decorating. Truly it will be a gala affair. Dancing from 9 p. m, to mid- night. The Scribe. —_2-___ Death of Woman Who Kept Store 43 Years. Kalamazoo, Jan. 11—The death of Mrs. E. T. Duffield marks the end of a ‘business career of over forty years. Long before the days of women’s recognized place in the business world, Mrs. Duffield, then a young widow, found. herself confronted with the task: of maintaining a home for her children’: at the same time she provided their. bread. She had come to this country from England, a happy bride, and with’ her young husband had started their. little home at once in Kalamazoo, choosing as the site the spot on which” she founded the business which is stil] being carried on. The husband, al- Ways in poor health after coming to America, died after twelve years here, and then it was that Mrs. foun dherself confronted with the dual problem of home-maker and bread- winner. with her while she worked. It was in 1884 that she opened her : little store in the living room of her modest home in Locust street. Small,’ Duffield . \ This problem she solved by: Starting a little business for herself, where she might keep her children : TRADESMAN indeed, was her stock of threads and laces, and such notions, with which the business started, for her capital was exceedingly limited. Gradually canned goods and groceries were added and always she planned to keep her living expenses just under the profits of her business that it might steadily increase. Slowly the patronage of this little shop grew, and as it did, more rooms of the house were devoted to it, until finally it became necessary ‘to build a little store onto the house. Here in this store she continued her business until the store pushed her out of the house, which was transformed into a stock room, and she built for herself an attractive home across the street. In time even the combined store and house failed to serve the needs of the growing business, and in 1914 a new and modern store building was erected on the site of the little house where over forty years ago she started busi- ness. About five years ago she turned the business over to her son and daughter, Albert P. and Mary Duffield, but pa- trons of the store scarcely realized the change, because Mrs. Duffield was a familiar figure at the store, and was seen there almost daily. Possessed of remarkable spirit, made the stronger by the years of her early struggle, she never gave up during all the years of her failing health, and with remarkable fortitude recovered in turn from a broken hip, and broken arm, sustained in two different auto- mobile accidents. Even on Christmas day she went to the home of her son, A. P. Duffield, in Grand avenue, to spend the holiday with her children and grandchildren, and had planned on entertaining them all at her home on New Year’s day. But gradually her failing strength ebbed, and she died ee a COFFEE DWINELL-WRIGHT COMPANY Boston, Mass.; Chicago, IIt.; Fortsmouth, Va... J anuary 12, 1927 on the evening of the first day of the New Year. In Memory of Mrs. Elizabeth T. Duffield. She has gone from earth, our loved one, Tho’ her spirit may hover near, She has gone to meet Our Father, And the Christ she held so. dear. For Master, Thou hast called her, From earth and its scenes below, Thy Will be done, Oh Father! Tho’ it grieves us, Thou dost know. As she neared the end of her journey, With a peaceful look, she Smiled, “God's been good to me,” she whispered, With the trusting faith of a child. “Let us pray,’ her pastor suggested, She clasped her hands in prayer, While he spok@ of the Mansions in Heaven, And the meetings of dear ones there. We deeply mourn when one so true, Is taken from active life, But the Lord carries those into Heaven, Away from all pain and strife. Her life still unfolds its beauty, Over there in the City of Gold, With Christ the Great Teacher, Eternal, Where never a sorrow is told. Then Angels of: Heaven, adorn her, With jewels hedeck her crown, She’s worthy an entrance in Heaven, Vith the shadows of earth laid down. Bereaved ones, our duty awaits us, For the new home let us prepare, May the great book of life there enroll us, And this loved one we’ll meet over the:e. Almena Senith Millar. Wanted His Money’s Worth. The Judge—You are charged with running your car sixty miles an hour, smashing a telegraph pole and plate glass window, and injuring six people. What have you to say? The Offender—Great Scott, Judge, doesn’t the $15 I paid for my license entitle me to any privileges at all? —_> >. ___ The merchant who reads something more than paper profits. makes Ps Se sae eM aetsig: RB ag “ORY | tVSRY QHSOAP PRotea «cintt, A “FORY | WvoRY ~~ te S\N 2 >] SS ye” ve [@x} o/ y fae 7 7 ! KX SOAF CWP eee ee x SOAYP ‘TIP ie tao C* N a fe % SOAP Pan AP Grocery Shelf Gossip! Larcr Size Ivory — “Hello, neighbor, what’s YOUR name?” Unknown Brann or Soap—“Use your eyes, man—I’m ‘X’ Soap!’ L, S. I.—* ‘X’ Soap? That’s fumny —never heard TH AT name be- fore. Where do you hail from?” U. B.—“Oh, you wouldn’t know the place if I told you. Our fam- ily isn’t very well known—we’ve never been around much.” L. S. l—"That’s tough! Why, I’ve got millions of friends. Of course, I’m from one of Amer- ica’s best families—the Ivory Soap family. (I’m the biggest member, by the way.) We're known from coast to coast. For 47 years we've been welcomed into the best homes in this coun- try. Don’t suppose there’s a sin- gle family that doesn’t know who we are and what we are fa- -mous for —‘99-44/100% pure’, ‘It Floats’ and thorough, safe cleansing. I don’t like to talk about myself, but when it comes to handling big jobs like home laundering and dish washing, no one can touch me. And SAFE- TY — boy, that’s my middle name!” U. B.— “Yes, I know all about you and your family. Who doesn’t? You've been in the limelight, thanks to advertising in maga- zines, newspapers, outdoor pos- ters and car cards, ever since I can remember, and long before that, I guess. That’s where you've had it on me. When I first came into the world they said nice things about me, too. But after a little while they left me to shift for myself. That's why I’m a shelf warmer today. On the level, I’ve been here so long that my clothes are shabby and I’m nearly dried up. No one seems to know that I ewist.” L. S. I.—“Well, shelf warming has never been a habit in our family. We're always on the move. Look down there on the counter. There’s some of my brothers. This morning there were twice as many as you see there now—someone is always asking for us. Perhaps you think we're too fond of display, but believe me, you've got to show yourself these days if you want to be popular. We don’t believe in this ‘modest violet’ stuff. We get out where people can see us and we make them want to know us better. Gee, here I go now— someone’s asking for me. So long—wish you luck!’ Fanciful? Of course! Yet the fact remains that Ivory’s popularity has been due not alone to its fineness but in large measure to consistent advertising backed by well-plan- ned displays in grocery stores throughout the country. No one can deny that properly displayed goods will sell. You can sell any Procter & Gamble product faster and easier if you take advan- tage of the window, counter and floor display material which we supply free. Display material for any prod- uct will be sent free to any grocer who sends us the coupon below. PROCTER & GAMBLE Faas: fe es CINCINNATI. OHIO Window/|Counter| Price BRAND | . Have you a copy of our 26 page booklet— Proctor & Gamble K-127 ivory Soap Vlarge aie _Trims | Cards | Posters “Windows that Sell”—which contains val- Cine i, Ohi vory Soap (large size)___ uable information on effective window incinnati, 10 ivory Soap (medium size)_ displays? A copy will be mailed free upon Guest Ivory _____.-_-.__-- request. Please send me free the num- __|ivory—Fiakes re ber of display pieces indicated [P and G White Naphtha_- Oe Aniitiaite- NO oe rc PP : Chins: a ee ie ea ie “I always give ’em what they call for”’ RATED TCA) CHEESE By aba) r GRATED KRAF Naoko Every merchant whose aim is to please his customers | will be stocked with Kraft Grated Cheese. Here is | an item that is convenience itself for the housewife. | It is an especially prepared form of Kraft Cheese to | use for all cooking and seasoning purposes. No drying, | no grating, no waste. It keeps indefinitely and is a typical Kraft product—which is enough assurance of quality. Packed in 2 oz. glassine bags and 5 oz. shaker cartons for kitchen and | table use. Also in one pound shaker cartons for restaurants and hotels. Ask your jobber or “wagon-man” | KRAFT CHEESE COMPANY, General Offices, CHICAGO, ILL. RAFT CHEESE Le ee ke nA me pin SSA PRS tN i a A A -—=pf oman tmedt et aa nage