Wi WOOF NPV ASAHI ROCF CERES RAMP DG ERS aS ye i $B CA c , \ 8 ON es “aa > NUS S Gx ~ = HN VS WZ WSS Zz ip Rie Re Alesse oe Ce RSI ES ED SO N@7 ae & ENC FRG LSA ey ee) ee MIEN’ SSA RN ds sacs Ae AX) ee Dike or ecw ia EC ae 7/ & & SN Bm WE ‘RNR ® AS iow | 3 WO EOE S SO Ge % AG CE NEES # Me AC FoR EER FERIA. I) 4 5G wR dg Go ( p cs be, $ b/ Ay) Z wf 2 a aN d FZ SI SY } Ae (CT NSN a ON i ae ee eR fis ZN Meas SDN SSPUBLISHED WEEKLY (Gare <= RTRADESMAN COMPANY, PUBLISHERSA Goss) eet LEST. 1883 3 SIS ae NE SS MOO SONG PD LES PIO RD DUES ESS ee Forty-fourth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 2, 1927 Number 2263 c Oe The en UDeavers Let us take to our hearts a lesson—no lesson can braver be— From the ways of the tapestry weavers on the other side of the sea. Above their heads the pattern hangs, they study it with care, The while their fingers deftly move, their eyes are fastened there. They tell this curious thing beside of the patient, plodding weaver; He works on the wrong side evermore, but works for the right side ever. It is only when the weaving stops, and the web is loosed and turned, That he sees his real handiwork, that his marvelous skill is learned. ! l l ! ! d ! i ] f i ! ! { f i t ; Ah, the sight of its delicate beauty, how it pays him for all his cost! j No rarer, daintier work than his was ever done by the frost. i Then the master bringeth him golden hire, and giveth him praise as well, f { ! ! , ! ! ! { i t f { f l t t i t t And how happy the heart of the weaver is no tongue but his own can tell. The years of man are the looms of God, let down from the place of the sun, Wherein we are weaving ever, till the mystic web is done. Weaving blindly, but weaving surely, each for himself his fate— We may not see how the right side looks, we can only weave and wait. But, locking above for the pattern, no weaver hath need to fear, Only let him look clear into Heaven, the Perfect Pattern is there. If he keeps the face of the Saviour forever and always in sight His toil shall be sweeter than honey, his weaving is sure to be right. And when the work is ended, and the web is turned and shown, He shall hear the voice of the Master, it shall say unto him, “Well done!” And the white-winged angels of Heaven, to bear him thence, shall come down; And God shall give him gold for his hire—not coin but a glowing crown! Anson G. Chester. oat Os - 4 es 6 as Os PS 9a a 6 ts PA 6 6 6 ts Bs HA Ph PS BS Bt Ds PS NS PO PS PN eh eS oe ak es ah PR 8 Oa 6 a OS Pi 6 PS FS Ps OS Ph PS PS | . 1 eee .— aut To Dealers— If you are not now handling Stanolaa (Heavy) let us send you informa- tion about this popular min- eral oil. —w Ads sli \' Cy ' | : Meliss ili, [ ull STANOLAX (Heavg |) egg os remedy for the relief mtr comenrs @ nue ounces 310 aT 100° 6 tion. Its action is pura ee cent San See 12 S10 teal. STANOLAX (H pure, tasteless, odor mineral oil and has ay eat OFF ate us ator heavy body. (HEAVY) Having a heavier bd for Con stipation. dinary mineral oils S} (Heavy) eliminates t! leakage. RSE A PURE MEDICINAL WHITE MINERAL OIL mace wm ud pane Fe ee Ot mB) Seat aon TASTELESS - ODORLESS In its preparation, cf taken to make it confo| S., Br. and other phaq standards for purity. LET rre eee e Pte Pee ES Fs WIGMEST mE AUTHORITIE RECOMMEN, Ont iw TREAT! Te 4 dj ( Ki Adu aes : ct HIF Oxi) un IMFan: s fa or 4 . an 7 STANDARD Oil COMPANY CHicaGO =e Stanolax Relieves Constipation It is a fact generally recognized by physicians that constipation is the most prevalent of all human ills. Constipation is doubly dangerous, because it not only floods the system with poisons which should be elim- inated through the bowels, but it also reduces the resistance to contagion and infection. At this time of the year, constipation is especially common. Few people take enough exercise in the open air during cold weather, and most people eat an excess of concentrated foods. Lack of exercise and the eating of concentrated foods are among the most common causes of constipation. The best way to prevent constipation is by the use of Stanolax (Heavy). Stanolax (Heavy) is a pure white mineral oil which lubricates the intestines, enabling them to eliminate the waste matter promptly and easily, thus doing away with the possibility of intestinal poisons passing back into the system. Stanolax (Heavy) does not excite the bowels to sudden and unnatural action, as do cathartics and pur- gatives. It simply enables them to function normally. It leaves no ill effects, and is not in any sense habit forming. Within a short time the dosage may be decreased, and in most cases, eventually discontinued. Standard Oil Company [Indiana] CC ” a in i ic AON Alaa Sas Forty-fourth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY BY THE TRADESMAN COMPANY GRAND RAPIDS, MICHIGAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance, Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act 6f March 3, 1879. Items From the Cloverland of M‘chi- an. Sault Ste. Marie Feb. 1—It is a cold day when the South beats the North, but such was the case last Wednes- day morning when the thermometer registered 45 degrees below zero at Pickford, while it was only 39 deg. heliow at the Soo, and we are twenty- four miles North of Pickford. One would think that it was good weather for the ice man, but such was not the case, as Alf. Richards had to lay off his crew on account of the ice freezing solid before it could be loaded from the water. There is always someth’ng to be thankful for, say the coal men, who are feeling optimistic over the cold spell. Richard Hughson, who for the past few years has been in charge of the sales department for A. H. Eddy, has resigned and will open a cash and delivery grocery and fish market at 900 Ashmun street. He will special- ize in fancy groceries, fresh vegetables and fish. Mr. Hughson has had six- teen vears experience jp the grocery business and needs no introduction to his large acquaintance here, who wish him every success in his new venture. The hemstitching and art shop of Mrs. J. C. Markle has moved to its new quarters at 520 Ashmun street, where it re-opened for business Wed- nesday. H. L. Lawton, formerly of the Soo Creamery, but now located at St. Augustine, Florida, writes that he likes the South, where they are now having Indian summer, as they call it here, while we are far below the zero helt: It makes us long to get out of the cold here at times, especially when we hear of the nice warm weather in the South. Miss Leila Seaman, manager of the Ledlow’ Seaman general store, at Drummond Island, who has. been spending several weeks visiting here, has returned to Drummond. The many friends of John Agnew were shocked to hear of his tragic death at Detroit last Monday, which he met at the Fordson plant. Mr. Agnew had been in the meat business here for a number of years before moving to Detroit. His brother left on Tuesday for Gaylord where inter- ment will take place. Norman H. Hill, the well-known editor of the Evening News here, has been appointed a member of the State Conservation Commission. He was the principal speaker before the Pick- ford Rod and Gun Club at their sec- ond gathering. We congratulate the Commission, as Norman is an experi- enced hunter and all round good sport and will be a valuable member. It is astonishing what a difference there is in the earning power of a man who does things pretty well and one who does them as well as they can be done. The Murray Hill Hotel has been re- decorated and laid composition floors in the office, lobby and dining rooms. The wash room has been rearranged and many other improvements made. An army of decorators and skilled la- bor has practically transformed the hotel to compare favorably with many of the best hotels in Cloverland. Man- ager A. E. Marriott, has every reason to be proud of the Murray Hill. With Bob Craib, the well known chef, cater- ing to the public, the Soo will also reap the benefit, and with the comple- tion of the new Ojibway Hotel, we will be able to care for the largest share of the tourists who call here during the summer. Fred High, of Chicago, was the prin- cipal speaker at the annual meeting of the Civic and Commercial Club, held at the Sault Je Sainte Marie Club rooms last Friday evening. The place was filied and extra tables had to be provided to care for the large attend- ance. After listening to the Presi- dent, J. P. Olds. who related the ac- complishments of the past year and the contemplated accomplishments planned for the next year, the speaker of the evening was introduced. He paid the officers and directors many compliments, in which he mentioned that in all of his travels he had not met with a more progressive civic as- sociation than he did here. The talk was one of the best we have had here and spread pep and optimism among the members. The new hotel and the White Lumber Co. were the principal industrial achievements during ‘the year. The Home Bakery, 213 Ashmun Street, will close for the remainder of the winter, but will open again about April 1. V. M. Hemm, one of the proprietors of the Northern Hotel, at St. Ignace. also of the New St. Marie Hotel here has bought the interest of his partner, ©. i. Welch. When the New St. Marie Hotel opens here in the spring it will be under new management. Mr. Hemm will manage the Northern at St. Ignace himself. Mr. Welch has not decided on his plans for the future. William G. Tapert. Old Tin Can Will Soon Be Replaced. Atlantic City, Feb. 1—Undesirability of tin as a container of foods, as well as 1tS growing scarcity. has led to the discovery of a substitute shortly to be used to make “tinless can,” it was an- nounced at the twentieth annual con- vention of the National Canners’ As- sociation held here last week. The announcement was made by Brigadier General H. F. Rethers, of Washing- ton, attending as an observer for the Army, and by E. F. Kohman, of Washington, in charge of the Can- ners’ Research Laboratory. The sub- Stitute is made of steel plates lacquer- ed and welded electrically GRAND RAPIDS, WEDNESDAY, FEBRUARY 2, 1927 MEN OF MARK. Ralph H. Prince, Local Manager Fleischmann Co. Ralph H. Prince was born in Boston in 1891. His antecedents were Yan- kee for several generations. He grad- uated from the public schools of the Hub and in 1911 went to work for the Fleischmann Co. as local salesman. In 1916 he was transferred to Keene, N. H., as sub agent. In 1920 he came The fol- lowing year he was made traveling supervisor in Eastern Michigan. In to Detroit as route foreman. 1925 he was promoted to the position of special foil representative. Feb. 1 Ralph H. Prince. of this year he was made manager of the Grand Rapids office, succeeding Mr. Douma, who resigned to join the sales force of the Muller Bakeries, Inc. Mr. Prince was married Sept. 12, 1912, to Miss Lillie A. Collier, of Gro- ton, Mass. They have three children —Ralph H. Prince, Jr., 11 years old; Barbar, 8 years, and Virg‘nia, 5 years. They reside at 1426 Milton street. Mr. Prince attends the M. E. church. He is a member of Rochester Lodge No. 5, F. & A. M. He has already joined the Grand Rapids Association of Commerce. He likes Grand Rapids and her people and confidently expects to be accepted as one of them. —_——_o-2.->————_——— Roads Kept in Excellent Condition. Boyne City, Feb. 1—Boyne City is especially favored this winter. The county road commission, in conjunc- tion with the State Highway Depart- ment, has given the city the most satistactory road service. At no time during the past two months have the roads been closed for more than a few hours at a time by snow, and most of the time they have been really better than in the fall and spring. M_ 13, M 32 and M 14, our way out to Grand Rapids, Detroit, Mackinaw and Che- boygan, have been in the best of con- dition all winter. The Elmira hill, which has always been the bottle neck Number 2263 which kept us at home, has been in the best of condition and the dreaded Gaylord road, which gives access to M 14 and South, has been like a boule- vard. The Highway Department is certainly in the good graces of the people of the Boyne City district. It is the first winter that any but the most venturesome have had their cars in commission. A man has been working around 3oyne City for the past month who seems to think there is a real possibil- ity of exploring the territory for petroleum. Not overly optimistic, he is comparing the geological forma- tions. The funny part of it is that he doesn’t want any money. It surely would help in the development of Boyne City’s natural advantages if a reasonable supply of good fuel were available. Here is hoping there is as good resources under the surface as was on the top a half century ago and will be again in another hundred years. It does not look very summery around here now, but some of our friends in the South must be thinking of next July. They are asking about vacation places already. This is all right. We are preparing for them. Chas. T. McCutcheon. ———_-+ © 2 Gotten the Same Idea Kaiser Bill Had Flint Feb. 1—Enclosed find check for $3 to extend my subscription to the Jradesman to No. 2337. The Tradesman is much appreciated at our store, especially the reply Mr. Liebo!d made to Mr. Podberg, as reproduced in your last issue. Mr. ford and his man Friday, Liebold, have surely gotten the same idea Kaiser Bill had previous to 1918. According to Liebold there is no competition in the grocery busi- ness in Detroit—just a lot of sleepy grocers and butchers doing business on the cost plus plan. Before relief could be had, ford had to make his billion dollars and then come to the rescue. The great surprise to me is that ford didn’t go into the grocery and meat business previous to his entry intc the auto game. Perhaps it wouldn’t have worked well that way. It is very easy to be chesty when you are on top and L’ebold certainly does expand his chest in his reply to those he thinks he has his knee on. Talk about egotism, otherwise known as guts, ford and Lie- bold have their share. We hope to see more of this interesting subject in the Tradesman. Kenneth C. McCredie. —————. > Pigskin Bags for Spring. Pigskin is to be the chosen medium for the smart spring bag, according to one of the leading manufacturers. Whether the bag is of the tailored type or of the more formal afternoon style, this leather is to be featured. Its neutral color warrants its use, the manufacturer says, as does its adapt- ability to varied styling. Pigskin makes up especially well in pouch and envelope bags, and both of these styles are selling very well at present. Am- berlike frames are seen on most of the pouch models. In _ flat: “envelopes” pigskin is often combined with other leathers, thus producing contrast in both material and color. These bags come in the better class merchandise and sell at $10 each or more. 2 PLAIN TALK ABOUT FLORIDA. Progress Stayed Until Land Specula- tors Are Throttled. What Florida needs, and must have, if it become a_ successful agricultural state, is the further legiti- mate investment of large capital in the development of its vacant lands: and the abandonment of real estate gam- bling in alleged town lots and little farms, scattered over vast tracts of raw land. This applies especially to about two-thirds of the South end of the State, although there is plenty of va- cant land in the North part of the State. Duval county, in which the city of Jacksonville is located, has been or- ganized a hundred and five years, and the Jacksonville Board of Commerce invites farmers to settle upon the lands of Duval county, “75 per cent. of which are still vacant.” Jacksonville is one of the best local markets in the State. is ever to Why? Because of its tourist patron- age. St. Augustine, with its tourist trade and railroad shops, is another chief market only thirty miles from Jacksonville and, by the way, the old- est town in the United States. Al- though the small farmer has had a standing invitation to come and de- Duval hundred or 75 per cent. of it, he has never been able to cope with the specu- lators who have and still hold the most of it. Price and terms consider- ed, there is no doubt but Duval county velop county for a years, will some day become a prosperous agricultural and horticultural county. That will be after its vacant lands pass under the control legitimate capital on a large scale. It will have to be ef- ficiently cultivated in large tracts in a way that will ensure legitimate cap- ital attractive dividends. It will need reserve capital always to carry through lean years and an occasional freeze. When the cultivation of the Florida soil is being considered, this rule ap- plies to most of the vacant lands of the State. Reliable statistics pertaining to lands in Florida are hard to obtain, as they have been produced largely by land gamblers and land speculators. During the past one hundred years there have kundred thousand, more or less, plats of vacant lots placed on the market in Florida. Millions have been paid on these lots by the unsophisti- cated from every clime, but principally from other states than Florida; buyers with limited means, in most cases. The location of thousands of these plats would now be hard to find, as llany of them were never legally re- corded. They have always put a lot of easy money into the hands of the gamblers and proved a fruitful source of anguish to the purchasers. The little farm racket has always proved its worth to the land shark. Since the recent big boom in Florida There advertisements been a town building has subsided. are evidences in Iccal that the little farm come into its own again. graft will soon Some of these little farm developers of the past have become so enterprising and en- thusiastic in their determination to locate every family in the United States and Canada, to say nothing of foreign countries, on little farms that MICHIGAN TRADESMAN Uncle Sam has been obliged to limit their benevolent work by denying them the use of the mails. You can not charge these shady operations to the substantial citizens of Florida. In fact, they have done all they could to keep these operators in check, but you might as well try to stop prairie fire with a bottle of seltzer water. They say the only remedy is to raise the standard of civilization. The owners of these vast tracts of Florida land in its natural state, unless stripped of the timber which furnishes the basis of these operations, are like their victims scattered all over the United States and foreign countries. All the permanent and reliable citizens of Florida get out of these enterprises is the entertainment of the crowds, and in the end furnish the money to care for and send back home those who go broke. Why do these small farm purchas- ers fail? In the first place the prices they agree to pay for the land are prohibitive, even if the soil was the most fertile on earth and did not have to be built up at large expense. Dis- tances from markets have to be con- sidered when the product is shipped North. Those of experience say they can only successfully produce crops in the winter. Weather and climate are unfavorable during the heat of summer. There are exceptions and bred experts will tell you there are many fertile sections in Florida where small farmers with limited means are making a good living and some of them a good deal better than that. The chief crop, however, in most places is small fruits. Hastings has her potatoes, San- ford her celery, Plant City her straw- The whole, however, util- college berries, etc. izes but a small part of the millions of acres of Florida. Cultivation in favored sections is confined to a com- paratively small area, when the whole State is considered. However, the lands of Florida, as a whole, these ex- are made up of sand from This sand perts say, thirty to fifty feet in depth. runs in streaks of yellow and white. The yellow is fine for oranges and grape fruit if the money is forthcoming to develop it. They havn't found just what is necessary to develop a crop on the white sand yet, but ‘by expend- ing money in large quantities, some- body will surely some day. In the meantime a firm operating large mar- kets in several cities of Florida says the State produce enough foodstuffs in a year to last thirty days, if all were consumed at home. There is fine stock in Florida, especially in the dairies, but they will tell you that they ship in all their feed, and only produce one-sixth of the milk used in the State. Thorough-bred stock will not thrive on saw grass. Land gamblers with immense hold- ings in the everglades are everlasting- ly drumming into the minds of the people the advantages to be gained by the cinch of a small farm in the rich soil of the everglades around Lake Okechobee at about four times the normal price of the best tillable land in the country. Inquisitive people are some of them asking why, if the soil of the eyerglades is naturally so pro- does not dauc.ive, these holders ot thousands of acres do not till it themselves. So far these lands have practically been all held for gambling purposes only. In short, to sell to the gullable in small allotments. The State is trying to put through a scheme to drain some por- tions of the everglades, and recently at least ten suits have been filed against it on the ground it would’ be confis- catory and of no advantage to the land or owners. They don’t want it drain- ed. It sells better without drainage upon the promise of drainage. Of course, there are exceptions to all rules, but in this but slight. Until the large capitalists who hold 75 per cent. of the undeveloped lands of Florida see it to their interest to put their money into the development of these lands on a large and efficient scale, Florida will have to be content with the reputation, based upon a firm foundation, of being the greatest of our winter-resort states. The forecast is that, as now, for some time to come, 90 per cent. of her legitimate income will be from winter residents and tour- ists. HY. $6Potts. Sebring, Florida. —_—+_+ +. Robert D. Graham Defeated Building and Loan Bill. In the year 1892 the State organiza- tion of building and loan associations, in convention assembled, decided that the standing of such organizations would be srengthened in the minds of the public if they were placed under the inspection and regulation of an official of the State. A committee of the State organization was appointed to prepare a bill to provide for the purpose stated to be presented to the Legislature. After a study had been made of the laws enacted by the leg- islatures of other states relative to the regulation of building and loan asso- ciations the committee drafted a bill for presenation to the Legislature of 1893 for the consideration of that body. The writer had been financially inter- ested in several building and loan or- ganizations and in the year mentioned held the office of president of a local Harry C. State organization, brought the measure to Lansing and requested me as a member of the House of Representatives, to intro- duce it, which was done in the usual The bill was referred to the committee on private corporations and put to sleep. Try as often as I might I was unable to obtain a report to the House from the committee, either for or against the bill. When the ses- sion closed, five months later, the bill was still in a pigeon hole of the com- mittee. At the regular session in 1895 the bill was reintroduced in the House and promptly passed by that body. The Senate and the Governor approved the. measure and since it has been a law of the State. In conversation with the late Robert D. Graham, two or three years ago, I recalled my efforts to pass the build- ing and loan bill in 1893. “As a repre- sentative of ‘banking and important industrial interests,’ Mr. Graham re- marked, “J went to Lansing and spent a day with members of the Legislature association. Leonard, Sec- retary of the way. $1,500,000 NATIONAL LIFE BUILDING (of Chicago) First Mortgage Leasehold Sinking Fund Gold Bonds at Par and Interest to 6% The National Life Building is at La Salle St. and Arcade Pl. in the heart of the Chicago financial district. The lowest of two apprais- als values the building at $2,284,500 and the leasehold estate at $1,- 556,061; total, $3,840,561. Loan is only 39% of value of property. Net earnings for 1927 esti- mated at $257,437 or $2.86 times _ interest charges. AE. Kusterer& . INVESTMENT BANKERS BROKERS 303-307 MicHiGAN Trust Bins, PHONE 4267 CURRENT INFORMATION FOR INVESTORS Send for January Booklet the general status of securi- ties, as well as the money and business situation as of the close of 1926; also other valuable informa- tion regarding bond prices during the past two dec- ades and a discussion of economic trends. our describing Copy upon request Howe, SNow & BERTLES we. ‘Investment Securities GRAND RAPIDS New York Chicago San Francisce Detroit =I sir ngsoaatis i aioeleataedata: Ce eee ae February 2, 1927 MICHIGAN TRADESMAN 3 and Governor Rich. I called their at- tention to the fact that the official designated in your bill to enforce the act was at that moment under a finan- cial cloud; that many suspected his in- tegrity and that he was considered an unfit person to administer such a law as your bill proposed. For that reason solely action by the Legislature was dividual referred to was not in office. Mr. Graham did not consult me in regard to the measure. Had he taken me into his confidence an amendment to the bill to remove the objection of himself and his friends would have been written and the bill enacted. Arthur Scott White. > +. Are Retailers Trading Up? Whether it is due to the trading up tendencies of retailers who have final- ly become convinced of the fallacy of trying to build volume on “price” mer- chandise, or to more careful cutting on the part of dress manufacturers who do not make up stocks, the fact remains that present merchandise sup- smaller than they have been for some time. In fact, it was said that a num- ber of manufacturers of the better dresses of the popular-priced variety are not able to make deliveries on new orders under three or four weeks. There appears to be little difficulty in getting prompt deliveries on low- priced dresses, however, regardless of withheld.” Two years later the in- plies in the hands of the latter are the size of the order. Human nature craves novelty. | | . pote! a a “op “ aes , a 7 a ui NT my r wr ar Ne ya y 1 y hye pa an TY, AKAN y HAW AMAL ‘i : LM MUAY raT ve IR a yl rf ‘ seen | ; -, ‘ : } Vall I it) nn ; : me iS 5 / <2 . if a Pe ° " : : ; cee else ea 5 oa g ae ie ‘ | See 7 imi WT we | ee -_ ye UT along the tower-line tonight you can hear a singing in the wires! It’s a new music that comes down across the hills and fields—out of the night. In the years long gone—the Indians of Michigan — the Chippewas, the Pottawatomies, the Ottawas — listened in the darkness to the low moan of the pines — and it brought them messages from the Great Manitou. Gone are they — eee ‘ f I fh ia) a Le 7, YY A, Tonight, where roamed the Indian to the North, rushing water turns great turbines — and the giant, Electricity, is Sa born and pours mighty energy into his copper arteries. Mile 72oe, | | eae on mile it travels, from city to city — 178 in all — feeding into iM Wy ly fa 7 each a part of this great waterpower Electric supply. And as ee it travels — steel towers hold these vital arteries in their Tie i y ‘ die I fy Mining, outstretched arms. From tower to tower the message is i mn a carried — this strange singing in the wires — , U wa A ( Sp ial pa we ai erin "fi Wo Nea AV nth ANY aay yyy we PCR h ian HAN rae Widyaay Lao ny bu i mn Mh \ Pay ie 6 ; Son It is the Song of Service! Where the Indian listened and heard the psalms of the pines — tonight he might hear the message of Electric Serv- ice — the story of men on duty, all through the day and night — and women, too — 4000 in all — making Consumers Power Service a living, vital thing. And, too, of the twenty-eight thousand Michigan families whose investment in this Company is building the monument of Home-Ownership. That’s the singing in the wires—the story of Consumers Power Company. : Cold copper and steel, you say? No—just go out, some night, where the tall towers wind over the Power Trail into the night — and listen! You, too, will hear it. 4 MOVEMENTS OF MERCHANTS. Ann Arbor—The State Savings Bank of Ann Arbor has increased its capital stock from $300,000 to $400,000. Detroit—Tony Livja, dealer in boots and shoes at 19631 Bauman avenue, has filed a petition in bankruptcy. Lansing—The Lansing Ice & Fuel Co., 921 Center street, has increased its capital stock from $200,000 to $250,- 000. Springwells—The Bank of Com- merce of Springwells has changed its name to the Bank of Commerce of Fordson. Detroit—The Fidelity Trust Co. has increased its capital stock from $500,- 000 to $1,000,000. Holland—The Henry Kraker Plumb- ing & Heating Co., 216 River avenue, lias increased its capital stock from $30,000 to $125,000. Ann Arbor—Alphonse Lemble has sold his grocery stock at 530 Forest street to Kindie & Holcomb. Mr. Kin- die comes from Cass City. Detroit—The Town & County Home Co., 2208 West Grand boulevard, has changed its name to the June Engi- neering & Construction Co. Paw Paw—Charles Lake has sold his furniture and undertaking stock to FE. C. Hawley, who has consolidated it with his own undertaking business. Mount Morris — The Mount Morris State Bank has been incorporated with an authorized capital stock of $25,000, all of which has been subscribed and paid in in cash. Holland—A. B. Hulsebos has engag- ed in trade at 208 College avenue, un- der the style of the Sample Clothing Store, dealing in women’s and men’s wearing apparel. Detroit—The Lovell H. Turnbull Co., 159 Twelfth street, wholesale dealer in fruits and produce, has in- creased its capital stock from $50,000 to $100,000, $50,000 being paid in. Detroit—The Palace Credit Cloth- ing Co., 313 Michigan avenue, has been incorporated with an authorized cap- ital stock of $5,000, $1,000 of which has been subscribed and paid in in cash. Ionia—John FE. Lake and Ward Smith, both of Nashville, have formed a copartnership and opened a_ feed, seed and produce store on Steel street, under the style of the Quality Feed & Produce Co. Tustin—V. E. Pullman, who has conducted a grocery store and meat market here for the past seventeen years, has sold his stock and store building to Magnus Martz, who has taken possession. Negaunee—Harold R. Cates, furni- ture dealer and undertaker of Mar- quette, and his brother-in-law, E. L. Carter, have opened a furniture store and undertaking parlors in the Hogan block, 511 Iron street. Highland Park—The Detroit Royal Motor Corporation, 305 Murphy build- ing, has been incorporated with an authorized capital stock of $25,000, of which amount $12,500 has been sub- scribed and $2,500 paid in in cash, Bay City—The Mau Baking Co., 1029 South Madison avenue, has heen incorporated with an auhorized capital stock of $10,000, of which amount $7,- MICHIGAN 800 kas been subscribed and paid in, $3,800 in cash and $4,000 in property. Lansing—H. K. Dodge has purchas- ed the interest of his partner, Reuben Smith, in the Smith & Dodge radio sore, 216 South Grand avenue and will continue the business under the style of the Lansing Radio Electric Shop. Grand Rapids—The Fisher-Drum- mond Wall Paper Co., Inc., has been incorporated with 300 shares at $100 a share of which amount 250 shares has been subscribed, $12,500 paid in in cash, and $12,500 paid in in property. Kalamazoo—George C. Doxey has purchased the interest of his partner, C. J. Monningh, in the drug stock of Monningh & Doxey, 348 West Main street, and will continue the business under his own name at the same loca- tion. Detroit—The Highland Park Tog- gery Shop, 16024 Woodward avenue, has been incorporated to deal in dry goods and men’s furnishings, with an authorized capital stock of $3,500, all of which has been subscribed and paid in in cash. Harbor Springs—Henry Stewart has sold his grocery stock to Reuben Hil- debrant, who. will continue the busi- ness at the same location. Mr. Ste- wart will remove to Petoskey and de- vote his entire attention to the grocery store he owns there. Mackinaw City—The People’s Bank of Smith & Co., which is now in the hands of a receiver, is to be recognized as a state bank. Two hundred shares of stock at $100 a share are required to incorporate as a state bank, $18,000 has already been pledged. Detroit—The N. R. G. Oil Co., Inc., 13161 Auburn avenue, has been incor- porated to deal in gasoline, oils and greases at wholesale and retail, with an authorized capital stock of $50,000, of which amunt $16,500 has been sub- scribed and paid in in property. Detroit—The C. E. Rogers Co., 8731 Witt street, has been incorporated to deal in milk and cream and milk con- densing machinery, with an authorized capital stock of $80,000 preferred and 45,000 shares at $1 per share, all of which has been subscribed and paid in. Flint—A. Farah Co., 214 Harrison street, wholesale and retail dealer in groceries and fruits, has merged the business into a stock company under the same style, with an authorized capital stock of $40,000, all of which has been subscribed and $4,000 paid in in cash. Port Huron—The E. A. Hansen Co., 512 Water street, retail dealer in wom- en’s ready-to-wear apparel, has merged its business into a stock company un- der the same style, with an authorized capital stock of $5,000, all of which has been subscribed and paid in in property. . Detroit—The Van Products Co., 40 West Milwaukee avenue, has been in- corporated to deal in drugs, sundries, especially soaps, with an authorized capital stock of $45,000 and 5,000 shares at $1 per share, of which amount 5,000 shares has been subscribed and $1,000 paid in in cash. Ironwood—Raymond E. Garvey has merged his plumbing and heating busi- ness jnto a stock company under the TRADESMAN syle of the Garvey Oil Heat Equip- ment, Inc., with an authorized capital stock of $2,000, of which amount $750 has been subscribed and paid 1n, $219.47 in cash and $530.53 in property. Manton—Fire damaged the furni- ture and undertaking stock of John A. Muche Jan. 27, entailing considerable loss which is protected by insurance. Saranac—Victor Poole has sold his bakery to Paul Cahoon, who has taken possession. Mr. Poole will remove to Greenville and assume the manage- ment of the grocery store recently pur- chased by John Adgate. Big Rapids—The Thad Proggemeyer Co., 218 Maple street, has been incor- porated to deal in automobiles, parts and accessories, with an authorized capital stock of $7,000 common and $14,000 preferred, of which amount $11,050 has been subscribed, $450 paid in in cash and $6,550 in property. Saginaw—Purchase of the stock, lease, fixtures, etc., of the M. C. Mur- ray department store by Charles E. Gray, of Lansing and Harry Reiser of New York City has been announced by the owners. A corporation will be formed to conduct the business, al- though its name has not yet been de- cided upon. Kalkaska—The Kalkaska County Chamber of Commerce has been or- ganized to succeed the Kalkaska Board of Trade and aims to promote the agri- cultural and business interests of the county, to strenghten friendly rela- tions in all lines of endeavor and to enlist co-operation in making better known to tourists the natural attrac- tions of that section. Hastings—Under the direction of the High School Agricultural Club, the Hastings National Bank held its sec- ond annual egg show, one of the larg- est of its kind in the State, Jan. 26 to 29. There were classes for practically all producers and retailers, including a brown and white egg class for pro- ducers and brown and white classes for retailers. Prizes of merit were of- fered in each class along with ribbons for the first five winners in each class. Millington—Governor Green was visited recently by a delegation of twenty-one men who sought his inter- cession to allow them to open a bank in that town. The group was headed by Wynne C. Carwin, Richard F., Squires and Edward T. Pavlow. They presented data tending to prove that tne Millington Savings Bank, which they had organized and capitalized at $20,000 could be supported by the com- munity. Their application for a char- ter had been approved Nov. 8, 1926, and on Jan. 11 they purchased from trustee the building and equipment of the Ealy, Evans & Co. bank. On the following day, however, their permit to operate was rescinded by C. E. Kaye, deputy state banking commis- sioner, on the grounds that two banks could not be supported. The other in operation there is the Millington Na- tional, controlled by the Vassar Na- tional Bank interests. The Governor will carry the delegation’s appeal to a board composed of himself, W. W. Potter, State Attorney General,, and John C, Haggerty, Secretary of State. February 2, 1927 Manufacturing Matters. Grand Rapids—The Grand Rapids Sash & Door Co., has increased its capital stock from $25,000 to $75,000. Detroit—The Detroit Door & Sash Co., 5115 Lorain avenue, has increased its capital stock from $25,000 to $200,- 000. Detroit—The American Show Case & Manufacturing Co. 5235 Grand River avenue, has increased its capital stock from $275,000 to $1,025,000. Jackson—The Alva F. Watkins Co., 210 North Jackson stree, manufacturer of pharmaceuticals, has increased its capital stock from $5,000 to $10,000. Detroit—The Commercial Tool Cor- poration, 6535 Livernois avenue, has been incorporated with an authorized capital stock of $25,000, of which amount $9,500 has been subscribed and $6,500- paid in in cash. Ferndale—The Interlocking Rim & Manufacturing Co., Hartwick building, has been incorporated with an author- ized capital stock of $25,000, all of which has been subscribed and _ paid in, $3,500 in cash and $21,500 in prop- erty. : Detroit—H. E. Githens, Inc., 17185 Ryan Road, manufacturer of realtors and surveyors supplies, has been in- corporated with an authorized capita! stock of $10,000, all of which has been subscribed and paid in, $117.85 in casn and $9,882.15 in property. Chesaning—The Chesaning Furni- ture Co., with business offices at 1101 Guaranty Trust building, Detroit, has been incorporated to manufacure ba- kers’ wooden ware, doors, sashes, deal in lumber, ete. with an authorized capital stock of $200,000, $108,000 of which has been subscribed and paid in in property. Grand Rapids—The Konkrestone Construction Co., 552 Jefferson avenue, S. E., has been incorporated to manu- facture and deal in tools and material for concrete construction with an au- thorized capital stock of $20,000 pre- ferred, and 30,000 shares at $1 per share, of which amount $2,000 and 30,000 shares has been subscribed and paid in, $2,007 in cash and $30,000 in property. Alpena—Assurance that the $25,000 needed to finance the transfer of the American Piston and Machine Co. from Detroit to Alpena was given at a meeting of the stockholders held last week. Steps were taken toward the organizaion of a new corporation by the election of a directorate for the company. Equipment will be removed from Detroit shortly. The concern is capitalized at $75,000. Traverse City—Charles S. Vader and Frank Kluzak, owners of the Traverse City Cigar Box Co., announce the com- pletion of a new department that con- stitutes a new industry for Traverse City. They have gone in‘o the manu- facture of corrugated boxes. and the display in the Chamber of Commerce windows is attracting considerable at- tention, particularly among packers ot fruit. Machinery costing several thou- sand dollars for the handling of cor- rugated paper, has been installed. —_.-.— — Good clothes add to the appearance, but not to the intelligence | ] ee ae See: ee February 2, 1927 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Brazil nuts as indicated are more fav- bers pay 32c for strictly fresh and course is in the same position as the Staples. orably placed than they were a year sell storage eggs as follows: khen-pecked husband who was too tall Sugar—Jobbers hold cane granu- lated at 7.10c and beet granulated at 6.90c. Tea—The market is in a firm and healthy condition, with a strong ten- dency upward. China political troubles are having an effect upon tea condi- tions here, notably Congous, which are going to be hard to replace. China teas generally are in the same condi- tion, Ceylon and Indias are also high- er for the week and Orange Pokoes in primary markets show an advance of 1@2c per pound The whole tea situa- tion for anything wanted is strong, with a fair demand. Coffee—Coffee, speaking particular- ly of green Rio and Santos, sold in a large way, has had a soft week. News from Brazil has been weak and easy and in consequence buyers have held off and have practically controlled the market. Possibly the entire line of green Rio and Santos are half a cent a pound below a week ago. Mild cof- fees, although they have not shown much of a decline since the last week are exhibiting an unmistakable tenden- cy in that direction. Throughout the entire coffee line it is a buyer’s mar- ket. Jobbing market for roasted coffee remains at the moment unchanged, but for the green market continues weak and declined. Roasted coffee will un- doubtedly follow. Dried Fruits—Coincident with the Nationwide campaign which has been in progress in California prunes dur- ing the week, it has been developed that the market has evidently seen its low point for the season. There has been a stiffening of the views of pack- ers on the Coast and prices for Cal- ifornias have advanced at least. 4c@ Yee per pound while Oregon prunes have gone up about 4c all round. Most of the business passing in the spot market has been in 30s-40s, which are holding at 7%@8c per pound. A sharp demand for cheap Oregon prunes from Europe has been a feature of some interest and it is predicted that this movement will go further during the next few months. The raisin pro- motion plan of the California co-opera- tives is making continued good head- way. Latest offering prices by the Sunland Sales’ Co-operative Associa- tion were nectar Sun Maid seedless 45-15 ounce, 9c; carton seedless Sun Maid, 45-15 ounce, 9c private label car- ton seedless, 9c, seedless market day special 8-4 wood, 67c, seedless Jr. mar- ket day special 16/2 wood, 7c, midget seedless bakers Wednesday special 25 pound wood 7c, midget seedless bakers Wednesday special 250 pound wood 6%c, and seedless midget type Sun Maid 25 pound boxes 7c. Apricots, it is reported, have changed hands in larger quantites on the Pacific Coast. The spot market is ruling firm. Nuts—Practically afl nuts except- ing Brazils continue scarce and high with the biggest shortages apparently in walnuts and almonds. Business has been fair, but none of the big handlers have shown any disposition at all to shade prices as there are big Lenten demands in the offing to take care of, so that where the stocks are coming -from is a matter of conjecture. While ago, the yield this season may not reach that of a year ago indications calling for a crop not much in excess of 25,000 tons. According to a recent statement of Carlyle Thorpe, general manager of the Calfornia Walnut As- sociation, payments of over $500,000 on all first pool delivery walnuts as of December 11 represented deliveries up to 90 per cent. of opening values and is all the money that will be distributed until the association’s unsold stocks, amounting to 10,000 bags of fancy va- rieties, have been made. The Califor- nia walnut situation is represented as be'ng promising and returns material- ly higher than those of last year for shelled culls of corresponding quality are practically assured. All light grades have already been sold in vacu- um tins, while dark grades are also well accounted for through contem- plated tin pack or contracts through bulk. Beans and Peas—The entire line of dried beans is dull and weak. Nota single item shows any particular strength and California limas, kidneys and pea beans have been affected; all the rest are very easy, with a draggy trade. Green and Scotch peas are dull without change. Cheese—Offerings have increased during the past week. The result has been a light demand and barely steady prices. Salt Fish—Mackerel situation is firm throughout, for reasons that have been already explained, namely, scar- city of shore, Irish and Norwegian fish. Herring for smoking are still scarce and firm. —_~+-.___ Review of the Produce Market. Apples — Wagners and Baldwins command 75c@1.25 per bu.; Northern Spys, $1.50@2; Delicious in boxes, $3.75. Bagas—Canadian, $1.75 per 100 Ibs. _ Bananas—7@7'%c per Ib. Beets—$1 per bu. for old; $2.25 per bu. for new from Texas. Cabbage—$3 per 100 Ibs. for old; $4 per crate for new. Carrots—$1.25 per bu. for old, $2.25 per bu. for new from Texas. Beans—Michigan jobbers are quot- ing as follows: Cy te Ped Beans 2 $5.10 Miget Bed Bitnes 20. 8.15 Dark Red Kiducy 7.15 Butter—The demand has been good during the past week, especially fine, fresh creamery. Price has shown little fluctuation since the last report. Job- bers hold fresh packed at 48c, prints at 49c and June packed at 44c. They pay 25c for packing stock. Cauliflower—$2.25 per doz. Celery—Home grown, 30@60c per doz.; Calif. Jumbo, 65c; Rough Flor- ida, 4 or 6 doz., $3.50. Cocoanuts—$1 per doz. Cranberries—$5.50 for Late Howes. Cucumbers—$3 per doz. for South- ern hot house. Eggs—The egg market has kept on about an even keel during the week. Receipts have been enough for the demand. The market has remained steady, with no particular boom. Job- —<— Ppt Poctrag, ss 30¢ ES 29c Beconde ay 26c Cracks and Dirties 00 25c Egg Plant—$3 per doz. Garlic—35c per string for Italian. Grape Fruit—$3.75@4.50 per crate for Floridas. Grapes—Calif. Emperors, $6.50 per keg. Green Onions -Chalots, 65c per doz. bunches. Lemons—Quotations are now as fol- lows: OU Sinvicist $6.00 ool Wed! Baby ou 5.50 S00) Red Bale 5.00 Lettuce—In good demand on the following basis: California Iceberg, 4s, per bu. __$4.00 Hot house leat; per tb. _.....__.. 15¢ Onions—Home grown, $3 per 100 Ib. sack; Spanish, $2.50 per crate. Oranges—Fancy Sunkist California Navels are now on the following basis: OO ee $5.50 Oe 6.00 TO 6.50 Te 6.50 DO 6.25 70) 6.25 FO 6.25 Be 6.25 De 5.50 0 4.50 Sunkist Red Ball, 50c cheaper. Mloridas are sold on the following basis: Te $5.25 0 5.50 DS 5.50 TO 5.50 FO 5.50 Pe ee ee 5.50 Fe 5.00 Ce 5.00 ee 4.75 Parsnips—$1.50 per bu. Pears—$3.50 per crate for California. Peppers—Green, 75c per doz. Potatoes—$1.40@1.50 per 100 Ibs. Poultry—Wilson & Company pay as follows this week: Heavy fowls ~..2--____ a Z5€ Eight fowls) 1l6c Springers, 4 Ibs. and up ~-------- Z3¢€ Radishes—75c per doz. bunches for hot house. Spinach—$1.50 per bu. grown. Sweet Potatoes—$2 per hamper for Delaware kiln dried. ' Tomatoes — Southern stock, $1.65 per 7 Ib. basket. for Texas Veal Calves—Wilson & (lompany pay as follows: ae 18c Roce ce l6c sa a eee IT aga a ee 14¢ POO 12c —_>+-—___ Buy As Needed To Cover Require- ments. The present wheat market is a two- sided affair as usual but there is not much difference in the two sides. It has reached that stage where the pro- fessional dopester advises the purchase of wheat at $1.3914 per bushel for May, and the sale of it at $1,40 per bushel for the same option. The fel- low who attempts to predict its future when he stood up and too short when No matter what he tried If some one little enough he sat down. to do he couldn‘t please. comes along who has sense and plenty enough nerve to pre- dict the price of wheat is going up, all the flour buyers insist he be “given the air,” while if he predicts it is going down the farmer is in favor of having him executed for attempting to rob him of a living. then, how high should the price of wheat go, or how low should it de- cline? As Will Rogers would say, it ought to go just high enough so as not to be too high, and yet go low enough and not be too low. That acswer is just as correct, and no more explicit as the one Linroln made to the practical joker who asked him how long a man's legs ought to be, when he replied “he reckoned a man’s legs ought to be long enough to reach from his body to the ground.” Naturally we enquire regards specifications. as The Bears or “Shorts” argue that cash wheat is weak; that Southwest- ern receipts of wheat continue to show a slow but steady increase; that Gulf premiums are quoted easier; that ele- vators at the head of the lakes are plugged full of wheat, besides which there are stocks afloat; that there is an increase in winter wheat heavy acreage over a year ago both in North America and Europe, and in view of the fact it is apparently in good con- dition we are bound to have another good sized crop harvested during the summer of 1927; that while Liverpool shows occasional spurts of strength, it means nothing to us as Liverpool is only about 8c per bushel over Chi- cago May, in all of which there is more or less truth. The Bulls, or “Longs” on the other hand claim Europe has already taken more wheat from us on this crop than they did altogether on last year’s crov: that while there is quite a quantity o: wheat in elevator storage in Canada, the quality is quite inferior and there- fore good wheat will continue to be in good demand at home and abroad, with Europe particularly being active buyers, more from North America than. from either the Argentine or Aus- tralia; that while the Argentine crop is larger than a year ago this means little as the State of Kansas alone raises more wheat.than all of Argen- tina; that a good export business, in fact, is being consummated about every day, and that more wheat has actualiv been sold than has been re- ported; that our surplus or carry-over into the next crop will be comparative- ly small; flour buyers have purchased conservatively and as a consequence will continue to come into the market for supplies, and thus keep alive a com- paratively active demand for wheat. All in all it appears wheat is worth present prices; the future value of it depends on crop prospects; if we have a big crop to harvest next summer, wheat will be lower; if we have a small crop it will be higher, so we advise watching crop reports, in meantime buying as needed to cover srequire- ments. Lloyd E. Smith, 6 Hillsdale Road Commission Evidently Very Incompetent. Mosherville, Feb. 1—Saw the letter in the issue of the Michigan Trades- man, of ‘an. 12. I note that Mr. Rainey answers a couple of general statements making them specific. He does not, however, answer any of the facts of my letter or give proof for any of the statements which he made. My letter did not state that “There has been road scandals in Hillsdale county.” It states as follows, speak- ing generally, “Road expenditures have reached a sum unheard of and the road scandals smell to heaven.” In various states the road scandals do smell to heaven and I am not sure that if Governor Green makes a close in- vestigation of the road expenditures of Michigan that they will not add to the stench. For the stench of the Mosher- ville disaster certainly does irritate the nostrils ot the motoring and general public. But if, as the writer states, “There have been no scandals in Hillsdale county,’ that does not mean that there will not be one and that it will not gyrate right around the Mosherville disaster. For the thousands who have been making the detour of several miles over the miserable roads near Mosherville have not been blessing Mr. Rainey or the Road Commission- ers as he may imagine. As he is in a receptive frame of mind for an investigation, I suggest that he be accommodated. Mr. Rainey states, “We sincerely regret the ac- cident at Mosherville, but feel that we are in no way to blame and will be fully exonerated by the court action begun by Mr. Moross.’” If Mr. Rainey and the County Road Commissioners and their Engineer are not to blame, perhaps he knows who is? It may be that he thinks that Mr. Moross is to blame, certainly had he not come to Hillsdale county and invested his money in a property on the road where the County Road Commissioners as- sayed to build a bridge, he would not now be sueing Hillsdale county for $20,000 damages. But perhaps Mr. Rainey’s opinion as to who is to blame is the profound secret which he is so profoundly guarding from the public, which is the scret of the defense. Mr. Rainey, however, did say in the presence of witnesses that he believed the property of Mr. Moross had been damaged and that he felt that he could say reasonable damages should be paid. After the suit or claim was filed, he came back with this, “Had Mr. Moross waited and not started action, I believe that an adjustment could have been made.” But now that he has started suit, the county will fight his suit. The statute of limitations for filing a claim against the county is sixty days and as Mr. Moross waited fifty-nine days for the County Road Commissioners to offer to settle, ] am sure no one will claim he was unreasonable. In one more day he could not have filed his claim, and the county could have of- fered any ridiculous figure, which is just what they were prepared to do. If the bridge which the County Road Commissioners built at Mosher- ville was a good and _ satisfactory bridge, why did it wash away? And after it washed out, why if it was all right, did they replace it with an en- tirely different sort of structure which was more costly? For instance, the floor of the bridge which washed out was only six inches thicks and had no steel reinforcement used therein and the entire amount of cement used for the entire structure—floor, piers and top—was less than 105 barrels. The floor of the new structure built to re- place the old one is from eighteen to twenty-four inches in thickness with thousands of pounds of steel used therein, and the floor alone required more cement than the entire structure which washed out. The fact is, the old bridge which washed out or col- MICHIGAN lapsed was not all right and he knows it and he has authorized the spending of thousands of dollars to replace the original old sluiceway which functioned for over fifteen years and which when built cost only about $100. Mr. Rainey’s letter ignores a dozen facts of my letter and answers a couple of general statements which he at- tempts to make specific. Mr. Rainey must have been reading the Fall-Doheny case. His statement is exactly the one which one of the star witnesses used, “That owing to the fact that the evidence which he has is of a secret character he could not reveal it.” So Mr. Rainey gets be- hind that same statement and his evi- dence is to be reserved, perhaps not even to be given, at the trial which will vindicate him, etc. How does Mr. Rainey know to-day that the evi- dence which he has, and which he may not even give at the trial will vindicate him? Does he feel that he has it all fixed up with the judge and the jury or both of them in advance. If not, why should he make such a statement? Mr. Rainey should alter that state- ment to “I believe the trial will vin- dicate me.” or “I hope that it will:” as a contrary statement, or a_ positive statement is an impeachment of jus- tice. Mr. Rainey seems overconfident as to the outcome of the litigation. Perhaps he thinks that Mr. Moross may be fined $20,000 for having and owning a property that needed a bridge. Or Mr. Rainey may be “kid- ding himself.” If any one-doubts the incompetency and inefficiency of the Hillsdale Coun- ty Road Commissioners all he need do is to look at the one-half mile of road where it passes my property and he will find it plowed up and almost impassable and it has been that way now for many months, and the best evidence is not my word about it, but it is the road itself. When the in- vestigator reaches that place where a perfectly good $100 sluiceway function- ed for many years, until removed by the County Road Commissioners, they will find a gap almost 100 feet in width, from ten to twelve feet deep, which has been impassable for many many months now, or since the fall of last year. But if they are to now see this evidence, the writer advises them to hasten, for the articles printed by the Michigan Tradesman, and other publications have borne fruit. For !o and behold, Monday, Jan. 24, a convoy of State highway trucks arrived on the job, two huge steam shovels, a large catapillar tractor and a large body of men, with two experts skilled in the use of dynamite, and where there was inaction, it has suddenly been changed to the greatest activity. It may be well to mention right here that Frank Frank F. Rogers, or the Michigan State Highway Commissioner, is the father of Fred F. Rogers who design- ed the Mosherville bridge and is the County Engineer for Hillsdale coun- ty. In spite of the severity of the weather and the fact that frozen ground is not suitable for dam build- ing, the work is being rushed and ex- pedited with all dispatch. So after all “pitless publicity,” does ameliorate in- tolerable conditions. However, with the work started to- day a protest was filed against the unsuitable material beino used and the fact that the remains of the old bridge are being covered, and not removed from the gap, as the logs and debris form an unsuitable filler. Had the ac- t'on started now been started months ago, there likely would have been no damage suit. It is simply an illustra- tion of work being done by efficient and capable State equipment and supervision in an attempt to undo in- efficient and incapable county super- vision. In regards to “knocking Michigan,” as the letter states, my statements about Michigan were as follows: “In TRADESMAN ten years or less, I expect to see Michigan take the same place as a summer resort state as Cailfornia and Florida have taken for the winter.” That surely is not blasting the hopes of Michigan. But sidestepping an is- sue or the facts by making inconse- February 2, 1927 quential statements is an old way of the politician dodging an issue which everyone is familiar with. E. A. Moross. If all prayers were answered, who would do the hard work? No other baking powder insures such light, wholesome cakes | pees say that is why Royal is most eco- nomical in the end—why they have preferred it for more than fifty years. Today, throughout the world, Royal is recognized as the standard baking powder —recommended by and food experts—used in millions of kitchens daily. health Royal contains no alum —leaves no bitter taste customers by suggesting zest to the appetite. Other suggestions— NEY YORK ea Fresh Cucumbers are too costly now for the average table. You will please your NEW FANNINC’S BREAD AND BUTTER PICKLES They have the fresh cucumber taste and provide an additional THE BEST FOODS, Inc. CHICAGO BEST FOODS (Gold Medal) MAYONNAISE BEST FOODS THOUSAND ISLAND DRESSING BEST FOODS RELISH SPRED BEST FOODS SHORTENING SAN FRANCISCO Sar ee 2 nap piabaei n -taadnae anal reece ooo eliat i ' i i i 2? seanaseotanndamneneneatasaiac car tll Lane te oem February 2, 1927 Better Merchandising Conference Cre- ates State Interest. Detroit, Feb. 1—One of the out- Standing features of the Better Mer- chandising Conference and Exposition, scheduled to be held at the Masonic Temple, Detroit, March 8, 9 and 10, is the great educational value the exhibit being put on will be to the retailers from throughout the State of Michi- gan and other tributary territory. Leaving out the remarkable list of speakers which have undertaken to at- tend the Conference and tell the re- tail merchants in attendance frankly how they succeeded in solving the present-day problems that are worry- ing retailers and stores the country over, the exhibit being put on is alone well worth making it a point to be present to see. The entire program, both from the angle of the conference itself and also from the angle of the exposition, is builded essentially for the benefit of the retailer and to help demonstrate what just a little bit better merchan- dising will do toward surmounting those problems all are facing to-day. Among the list of exhibitors will be found some of the largest producers in their respective lines and greatest wholesaling establishments on the continent. Among those now allotted exhibit space are: Arctic Dairy Products Co., Detroit Creamery Co. and Detroit Dairy Coun- cil, with exhibits of their products and demonstration of modern dairy meth- ods. J. W. Ladd & Co., an exhibit of dairy machinery. Annis Fur Post, exhibit of furs. Buhl Sons & Co. and Standardt Bros., exhibits of hardware. Beecher, Peck & Lewis and Union Paper & Twine Co., who will exhibit products. Berry Bros. Inc., line of varnishes. Burnham, Stoepel & Co., A Krolik & Co., Edson, Moore & Co. and I. Shetzer, d-» goods. E .B. Gallagher Co., bakers and con- fectioners’ supplies. Crane Company, fountains, basins, etc. Carey Co., asbestos and roofing. Farrand, Williams & Clark and store drinking Michigan Drug Co., drugs. MICHIGAN A. Harvey Sons Manufacturing Co., steamfitters and plumbers’ supplies. G. F. Minto & Co., haberdashery. Wright Pike Co., hats. Sealpax, underwear. Commercial Electric electric supplies. American Radiator Co., radiators. Larned Carter & Co., overalls. Milo Art Studio, decorating. C. A. Finsterwald Co., floor cover- Supply Co., ings. Detroit Wholesale Furniture Co., furniture. Detroit Showcase Co., showcases and fixtures. Detroit Manufacturers’ Representa- tives Association, Nationally advertis- ed food products distributed through Detroit wholesalers. J. H. Duprey Co., condiments. A very considerable additional list of representative wholesalers and manufacturers have promised to also take space in this exhibit. Another important factor will be demonstrations by experts in window trimming, showing how they dress a hardware window, a dry goods win- dow, a shoe window, a grocery win- dow, a general merchant’s window, etc. Also demonstrations of show card writing and store arrangement. Merchants throughout not only Michigan, but also from Northern Ind‘ana and Ohio are steadily getting behind this affair and promising in large numbers to be present. Cham- bers of Commerce all over the State are giving it not only their endorsa- tion, but also are actively co-operating with Conference headquarters in get- ting the retailers in their towns and cities to visit Detroit and take in this important meeting. That it will help all retailers in many ways toward being just a little bit bet- ter merchandisers is a certainty. It will do much to bring into closer co- operation the different sections of the merchandising field and it is built for the retailer and his benefit from start to finish. Charles W. Collier, Sec’y. — ++ >___ More About the Concluding Years of Ladd J. Lewis. Adrian, Jan. 27—The thought has been in my mind that Mr. Lewis was TRADESMAN so well known in your city among business men that it would be of in- terest to them to read something of his business career after leaving Grand Rapids and therefore I am sending you a clipping from the Adrian Daily Tele- gram for publication in the Michigan Tradesman if you have the space and wish to do so. We were in Grand Rapids last April and called several times to see you, but missed vou every time. We were sorry to miss you and I know you feel the same, especially now:since he is gone. The beginning of his failing health started about the time we were in Grand Rapids. About April 10 he was afflicted with Diplopia—double vis‘ion—and from that time on had to wear a shield over his left eye. We consulted some of the best eye special- ists in the State and had him in Ford hospital, Detroit, for a check up and for observation; but his case seemed to be beyond the aid of human skill, and Nov. 19 he was called to his Heavenly home. The memory of his pure, true Christian life is a benedic- tion to his surviving family and his friends. I am glad you had the pleas- ure of knowing him. The Michigan Tradesman is an interesting paper— full of good things which every bus’- ness man and woman should know. I enjoy reading it. Mrs. Ladd J. Lewis. The late Ladd J. Lewis came to Adrian in 1900, unsolicited, to estab- lish the Adrian Knitting Co., of which he was president at the time of his death. This company has experienced a continual growth to the present time owing in great measure to the unusual business abliity of Mr. Lewis. In 1903 he purchased his present home on Division street. Since his retirement a few years ago from ac- tive business he has traveled much of the time. spend‘ng the winters in California, Florida and Europe. For many years Mr..Lewis has been interested in the genealogical history of his family and has gathered the names of 7,000 descendants of his earliest known ancestor, John Lewis, who came to Rhode Island from Wales prior to 1660. In 1921 he wrote the family history and had it published to- 7 gether with a sketch of his own life. He often expressed the wish that he might have received a more thorough education, but he read much and had a retentive memory and was. well versed in world history. His favorite book was the Bible and for a layman he was an unusual student of it. In his early mamhood he made a profession of the religion of Jesus Christ, uniting wth the Presbyterian church and dying in its communion. Fraternally he was afifili- ated with the Masonic orders of the city. Extreme simplicity marked the funeral service by the request of Mr. Lewis who in the last days before his death planned all the details. By his request also the following lines, writ- ten by himself and which he called his creed, were read: I'm standing to-day on the far edze of life and just looking backward to see What I’ve done with the days and the years that were mine, and all that has happened to me. I've lived with my friends and I’ve shared in their joys, known sorrow with a.l of its tears, I've harvested much from my journey through life, but never have squan- dered my years, For much that is good has been mine to enjoy and I have tried to live at my best, And have no regret, as I’m nearing the end, for with God I have left all the rest, Among the many beautiful flowers were pieces sent by the employes of each of the mills both in Adrian and in Sauquoit, N. Y., to which every employe contributed. Other floral p eces were from the Adrian chapter of the Sons of the American Revolution of which Mr. Lewis was _ historian, from the Knights Templar and the Men’s class of the Presb~vterian church. —_~--— Sunbeams. I saw a little baby try To catch a sunbeam, from the sky, Which filtered through the curtained bay Upon a pillow where she lay; But it escaped her eager hand— A thing she could not understand— So tried again the selfsame way To get that fascinating ray; Until I wondered at the sign And queried ‘‘does this heart of mine As true beguile another's grasp If so it be I ought to clasp Its winsome beams and bear them where No rays of love are shining there.” DEL MONTE SPINACH —another popular§staple with3 special advertising to speed its sales The large volume of business enjoyed by retailers on Det Mownvre Spinach is the result of its uniform high quality and years of advertising, specifically on this product. Pages, like these shown here, are typical of the messages we are sending to the homes of your customers. Our Derr. Monte Spinach advertising is entirely aside from our regular adver- tising on the whole line. It offers big possibilities for new business on_ this growing staple. FAITHFUL TO EVERY TRUST. Lewis G. Stuart, who was an active newspaper worker in Grand Rapids for over forty years, died Monday as the result of a heart malady which be- gan to trouble him about a dozen years ago. Mr. Stuart edited the Tradesman during the seven months the regular editor was ill with typhoid fever (Oct. 15, 1910, to May 15, 1911) and suc- ceeded to a remarkable degree in sus- taining the high standard sought to be maintained in the editorial depart- ment. He had been a regular con- tributor to the Tradesman ever since it was established, his last copy having been printed in December. He had four additional articles in mind when he was called to meet his Maker. If Mr. Stuart had one quality, more than another, which commended him to his fellows it was his dependability. He could always be relied upon to do the right thing at the right time. His word was as good as his bond. He was the recipient of many confidences and never betrayed a friend or violated a trust reposed in him. Mr. Stuart’s ability to retain dates and names was remarkable. No other man in the city had such a wide and accurate command oi figures. To him a colum of figures was a live subject. to be interpreted in such a manner as to teach a useful lesson or drive home a vital argument. No one ever took greater delight in marshalling figures than Mr. Stuart. A great hearted and public spirited citizen, his activities found expression in channels remote from those pur- sued by most men. Not financially able to create a great hospital like John Blodgett, he originated and car- ried into effect several incidental ac- tivities in connection with the Public Library which will serve as helping stones to the patrons of that institu- tion for a thousand years to come. On social, educational, economic, hu- manitarian or National questions, Mr. Stuart threw the light of his crystal- line thought and expression. Accept- ed or contested, his opinions always stirred and often persuaded. He was simple and benign. He presented a wonderful example of a life beneficent- ly used and lived with constant zest. Grand Rapids has developed some very remarkable newspaper men dur- ing the fifty years the writer has been a member of the fraternity, but the memory of “Lew” Stuart will ever be cherished by those who knew him as one of the most dependable, most likeable and most resourceful men ever connected with the press of the Sec- ond City. COTTON CONDITIONS. Last Monday’s report of cotton gin- ned up to Jan. 16 did not appear to have much effect on prices. It show- ed that 16,600,517 bales had passed through the gins up to the date men- tioned, leaving about 2,000,000 bales more to equal the Government’s last estimate of the crop. Whether this estimate will be verified by the final figures to be issued in March seems to be a matter regarded as of slight con- sequence. The main thing is that the crop of last year was a record one and MICHIGAN far beyond the world’s needs. The Department of Agriculture deemed it a duty to urge cotton growers to re- duce their acreage this year by 30 per cent. in order to avert price slumps. But it is still a question how much it ought to cost to grow cotton. With the most improved equipment, it has been stated, cotton can be produced and sold at a good profit at 12 cents. Spokesmen for the cotton growers, on the other hand, have been insisting that it costs anywhere from 16 to 20 cents to grow and harvest the fiber. These two figures leave a wide mar- gin. The comparative stability in cot- ton prices had resulted in decidedly large sales of cotton fabrics. Gray goods of various kinds have been eagerly sought and the business of Januar 3 been. of record propor- tions. 1 _.ces have remained firm at recent advances. Bleached goods have also been priced higher, as have a number of other varieties of finished fabrics. The stage seems to have been set for a large bus‘ness in all kinds of cotton goods this Spring. Under- wear sales have been increasing both in light and heavy weights. More of a movement in hosiery is also per- ceptible. — PRICE MAINTENANCE. Controlling the resale prices of their products is and always has been one of the great goals of manufacturers and more especially of such as make distinctive wares. Laws restricting this desire met with resistance at every step and litigation as to their validity were pursued up to the court of last resort this being the Federal Supreme Court. In the main the laws were up- held as binding, although a few loop- holes were indicated in the various de- cisions rendered. One privilege that was conceded was that a manufactur- er or selling agent handling a prod- uct has the right to determine to whom he shall or shall not sell. This enables him to withhold his wares from dealers who sell at cut rates. Full advantage has been taken of this privilege in many instances, but it is still of limited application, because it cannot be made to reach resales by retailers unléss the wholesaler is wholly eliminated from the transac- tion. An ingenious method of taking full advantage of the selective plan was worked out by the makers of elec- tric lamp bulbs. They made the deal- ers their agents and thus retained full control of the articles until they were sold. Automobile manufacturers have been doing the same thing all along. Latterly, certain textile interests have taken to the plan, the pioneer being a manufacturer of trade-marked blan- kets. It will take a little time to dis- cern whether the method will work out satisfactorily. If it does, it will simplify some of the problems of dis- tribution. If it does not, it will be easy to revert to former ways. WOOLS AND WOOLENS. Little significance has been shown by the auction sales of wool which took place abroad during the past week. Prices were fairly well main- tained at the London sale, due some- what to the fact that lots were with- drawn whenever upset figures were TRADESMAN not reached. The strength of the market seems to depend on the ability of holders to retain their stocks. In this country there has been some con- tracting in advance of shearing, but the dealings in wool are still quite re- stricted. There is resistance to any- thing like price advances. Imports have been dropping off, the bulk of them recently having been of carpet wools. In the goods market the main event of the past week was the open- ing by the American Woolen Com- pany of certain classes of men’s wear fabrics for the Fall season. This at- tracted much attention, particularly when it was found that the prices were a little higher than those for last Spring, though about 8 per cent. lower than those for the preceding Fall. On Wednesday the same company will offer plain and fancy back overcoat- ings, piece-dye staple suitings, special- ty cloths, etc. Its fancy and semi- staple woolens and worsteds will not be shown until about the middle of February, and women’s fabrics will follow in two or three weeks. Inde- pendent producers are expected to open their Fall lines this week. Buy- ing for Spring needs is still going on. lt will probably be hastened some-- what, now that the Fall goods are be- ing shown. ————————_—_—_—= OUT OF THE WILDERNESS. All honor to the fruit jobbers for giving the independent grocers an op- portunity to compete with the chain stores! In other words, the fruit jobbers agree to sell any independent grocer two boxes of fruit at the same price he sells the chain store 100 boxes on one condition—that the grocer pay his bill within. a week in the coin of the realm without deduction or controversy. This proposition is so fair and gen- erous that no grocer can afford to ignore the opportunity thus presented to him to meet the competition of the chain store, so far as the sale of fruits is concerned. If this can be done in fruits it can be done in many other lines, so that ultimately the spell of the chain store will be broken, as has been the case in many cities where this plan has been put into execution. Certainly this proposition js worthy of consideration and the plan should be given a careful test in every local- ity where the chain store exists. eens EVIDENTLY A BOOMERANG. From all directions come echoes of Henry ford’s attempt to destroy the retail grocers within the trading ra- dius of his grocery store and meat market, 500 feet in length, where goods are sold at a profit of 3% per cent: One grocer writes that he has pur- chased seventeen ford chassis since 1912, but that no more ford vehicles will ever be delivered to him. This is the word which comes from all di-— rections, with variations. It is possible that the truck patronage the Detroit Croesus will lose by reason of his recent action in putting several hun- dred grocers and meat dealers out of business will amount to more than the profit he makes on selling $12,000,000 groceries and meats annually. February 2, 1927 IS SISAL DOOMED? New inventions or discoveries have a way at times of upsetting established methods and customs. Changes, epoch- al in their nature, followed the har- nessing of steam to industrial uses, and similar ones have attended the de- velopment of the gas engine and the practical applications of electricity. No field of human effort to-day makes use of the appliances common a half cen- tury or so ago, to go back no further. Sometimes entirely new industries have been created, while in other instances old-established ones have been trans- formed. In the readjustment old ma- terials have been put to new uses or discarded altogether. A case im point is said to be imminent with regard to the use—or rather disuse—of the sisal fiber ,which was called rather prom- inently to public notice some time ago by Secretary Hoover as one of the in- stances in which this country was de- pendent for its supplies on a foreign monopoly. The story goes that a new device will do away altogether with the necessity of using binder twine. As that is the principal product made of sisal, it would seem to follow that, once this is not needed, the fiber itself will cease to have any trade interest or importance. The new machine which, it is said, will accomplish this is described as making one operation of the harvesting and thrashing of grain making binding unnecessary. If put in general operation, it will lessen the cost of grain production and will, at the same time, put out of business the manufacturers of binder twine as well as most of the growers of sisal in Yucatan, Africa and the Dutch East Indies. This, in its way, would be quite a revolution. LIKELY TO BE UPWARD. Clearance sales at retail are about at the end of their course and their close will usher in the taking of inventories. In some apparel lines, both for men and women, the sales did not come up to expectations, although the induce- ments so far as price was concerned were quite alluring. Aside from ‘this circumstance, there is good ground for believing that retailers’ stocks are rather below than above the average at this time of year. It may also be added that the present disposition is not to add unduly to the goods on hand until the buying disposition of the general public is made more ap- parent. This is likely to be delayed somewhat by the lateness of Easter, which prompts retail buyers, especially the feminine contingent, to hold back on their purchases in order to secure the latest and most advanced styles. There is much less hesitancy on the part of wholesale buyers, particularly those interested in dry goods of one kind or another. During and following their recent convention in New York City they were fairly liberal in their commitments because assured of the stability of prices in most lines, while also convinced that what future changes were in prospect were more likely to be upward than downward. This has brought about rather more than the usual activity in the primary markets and an encouragement to a larger output by many of the mills. er ee net ae ee pinsensaenn titan ssatently FRaRRIRRNER UNREST | 238 Sere Lene ceieuninnadanereemenemnsameantanakenansieam: February 2, 1927 MANY TYPES OF DIVERSION Adapted To the Use of Elderly People. It is, perhaps, not out of place for an “old fellow” with a philosophical temperament to voice his views con- cerning the pastimes of people who de- sire to enjoy to the limit lifé’s decline. Definite views concerning heaven and the life beyond the veil have a decided value in lighting up destiny with hope and bright expectations. It delights my ‘heart to get in touch with a personality beautified and ennobled by a clarified vision of eternity. If accompanied by a wise desire to radi- ate happiness here and now, the con- tagion of it illuminates the present and prepares one for the inevitable, whatever that may be. The fact re- mains, however, that we have no exact knowledge beyond existence in this world and any form of faith which di- verts us from the best service we can render during the days of this pil- grimage has some error attending it which justifies criticism. I take it, then, that activities. which add to the wholesomeness of our earthly sojourn may well demand our thoughtful attention and mature delib- eration. We often speak of the joys of child- hood and the satisfactions attending life when it is at its acme of strength ana virility, but isn’t there an excep- tional beauty in a mellow and radiant decline of life? And dees ths not hinge largely upon a proper balance in the diversions of the period? My sympathies go out to the men who have given up business or profes- sional activities and hang around ho- tel corridors, awaiting the advent of some one with whom they can con- verse or who resort to club rooms for games of cards with men of their ilk who have nothing to give but their time and willingness to share it in this form of diversion. The farmer who has worked and slaved all h‘s life and has accumulated enough of this world’s goods, with the practice of wholesome economy, to retire and who goes to the city hop’ng for a restful period and escape from manual labor is at a dangerous stage and unless the is guided by unusual wisdom will, by this change, shorten his days and be encumbered by dis- appointment. I have known many in- stances of this character in which the man didn’t want even a garden and labored under a delusion as to the proper definition of rest. A good farmer who has been a keen observer of nature in connection with progres- sive methods in agriculture and who loves the soil makes a blunder when he invades city life and expects to end his days in ease. If he desires hap- piness he will find it in playing with the soil and soil products in the en- vironment to which he has been ac- customed. There is no more enjoyable diver- sion for one who has always lived next to land than in using his head and his hands in awaken‘ng new pos- sibilities with the soil on following the gentle occupation of the gardener. It is wonderful what joys can come MICHIGAN TRADESMAN from intensive soil cultivation with a variety of crops. The possibilities of a small area of land, wisely deveolped are almost startling when put into figures. During the great war period this was illustrated in every corner of our country and what joy attended these efforts, largely by children. Second childhood may find a charm in these undertakings and real rest comes sure and soon through a de- lightful diversion that accomplishes something worth while. A game of dominoes, cards, croquet or quoits has its place in the scheme of living for declining years, but to one.who has measured his life by accomplishments this garden pastime becomes a joy not only in the activity, but in results which are tallied in the kitchen and at the dining table. When shall the man of affairs retire from business activity? Not while he enjoys his work and feels that his ser- vice is a useful factor in the vocation he has espoused, yet he is warranted in a release from major responsibilities and in seeking lines of diversion which comport with his personality and add to the joys of living. Too many men devote themselves so exclusively to business that they neglect the prepara- tion for partial or complete release from business responsibilities and they do not know how to relax and enter upon pastimes which recreate and awaken thrills of satisfaction. To be prepared for proper diversions in life’s decline means that during the years of business activity one must have in mind these later years and the joys to which the period is entitled. This means that his reading must have a wider range than market reports and crop conditions. He must give time and attention to civic, political and welfare matters, so that with more leisure he can make them prominent in his diversions. He must, through contact with children and an interest in their games, maintain an attitude of sympathy toward the refreshing in- fluence of play. He must not leave all this until he thinks he will have time for it. The habit of jotting down comments upon current events and books read is a good one to establish and when one retires from active affairs it can be cultivated more ass‘duously and become both an interesting and ser- viceable diversion. It tends to fix things on the mind and furnishes ex- cellent material for conversation and the en‘ertainment of others. As the years are added one finds it more difficult to call people by their names and too many take it for grant- ed that this is a necessary accom- paniment of advancing age. This need not be the case if one takes the pre- caution to cultivate the habit of pro- nouncing to one’s self the name of every person met whom one knows. This can be acquired during activity in affairs and emphasized upon retire- ment from business to great advan- tage and increased enjoyment. The conscious admission that one’s powers are waning is an unfortunate frame of mind. Zack Chandler’s famous tele- gram, “Admit nothing—claim every- thing,” is a good slogan for advancing years to stimulate the retarding brain functions. Persons who have been all their lives stimulating their process of ob- servation have been acquiring a vital equipment for business retirement. No matter in what field this process has been directed the acquisition attained can be wisely utilized in life’s decline, for its application is universal. One of the most entertaining diver- sions I can imagine for a person who has been very active for a long period of years and who is forced by an in- definite vacation from cares and re- sponsibilities is the study in detail of the geography of the country about one’s abiding place. What jolly fun it would be for a man and his wife who have lived very active lives and desire to do something different that does not involve responsibility or care to set out for a year’s diversion in be- coming acquainted with the environs of Grand Rapids, as _ pedestrians, equestrians or automobilist. The topog- raphy; the streams, springs and lakes; the roads, woodlands and growing crops; location of churches, school houses and other meeting places; the highways and byways, character of soil, the swamps and waste lands; trees, shrubs and wild plants; the wild lite and beautiful vistas and po‘nts of vision; character of the homes and types of people met; the embellish- ments of the countryside and entrances to the farm homes; the care of tools and machines, conveniences and con- trivances: urchards, gardens and at- tractive offenses to the senses and landscape blemishes; ap- pointments for the happiness of chil- dren and elderly people; the courtesies of the highway; the erosion of hill- sides, landmarks that should be per- petuated, historic places that should be placarded; offensive advertising; meth- ods of giving information to travelers and hundreds of other things that ob- servers would find it worth the while to note, enjoy or criticise. Just think of the wonderful fund of useful information that could be garnered and what joy in the gather- ing. The story of such an experience would be enchanting. A couple enter- ing upon an adventure of this kind and carrying it out would know more about our city and roadsides; the countryside surrounding it than anybody else and would have a fund’ of interesting facts that would add to the joys of all their remaining years. Even if they were just common kinds of folks, they would become oracles in our com- munity and their lives given a prom- inence which would outrank anything in social or political life. There are many other types of di- version stited to elderly people who have given some thought to the pro- motion of blessedness and happiness during their more active years, which I could enumerate and expand. My contention is that declining years may become, with timely preparation and proper attitude of mind, as sweet, beautiful and purpose- ful as any other period in the lives of people. Charles W. Garfield. —_~+--.____. Resourceful men accumulate re- sources. 7 Overs Young! HIS is the seven- tieth anniversary of the Borden Com- pany. Seventy years of producing the finest milk products it is pos- sible to make. Think what this means to the consumer and the trade. Purity, quality and the largest milk house in the world standing squarely be- hind every can. This year marks also the beginning of the most powerful adver- tising in Borden his- tory! Three big, inten- sive campaigns which will make it easy for you to sell more goods. 1. Kagle Brand for in- fant feeding and Bor- den brands of con- densed milk for coffee and cooking. 2. Kvaporated Milk for general household use. 3. A tremendous cam- paign on Malted Milk in Tuiberty Magazine. Tie up with the Borden Make the most of this big opportunity to increase your own profits through Borden quality and advertising. name. THE BORDEN CoO. 350 Madison Ave. New York, N.Y. 10 SHOE MARKET The Voice of the Shoe Window. The modern showcard probably had its origin back in the dark ages when the cave man chiseled a few crude characters upon a sandstone slab and placed it along side a basket of grapes or wild berries. The first showcard on record, how- ever, were those used by the Egyp- tians about the tenth century before Chr’st. In the Louvre at Paris one finds many specimens of the art in a good state of preservation. The characters are wonderfully well made with a reed or quill on papyrus and the ink they used in those days had the fained German dyes beaten to a frazzle. The characters are in red and black and appear to be tattooed into the papyrus. In the excavation at Pompeii more evidence of the early use of showcards was found. The workmen unearthed a pottery shop completely intact. Jugs and water bottles were arranged in an orderly fashion on shelves about the room while in the center stood a large slab, apparently of clay, which itemized the wares and gave the price opposite each. The remains of the merchant himself was found in a baker’s oven in an adjoining room. He evidently took refuge there to escape the fury of Vesuvius. These instances are set forth to show that the showcard has played an im- portant part in the selling game all down through the ages. In modern merchandising it is indispensable. It is the voice that speaks from the show window. The past fifteen or twenty years many interesting A complete period would In this arti- cle the writer will endeavor to show only a few of the most important facts have brought out facts about showcards. treatise covering this make a healthy volume. and their applcation to present day merchandising. In interviewing an authority on showeards, the outstanding features of window cards come under four head- ings. They should be of a proper size for the trim for which they are in- tended. The color combinations on them should be pleasing to the eye so the reader will have no diff’culty in grasping the message. The wording should be brief and crisp that the passer-by may read it at a glance. And next, the card should be placed in the proper position in the window; at the right angle and not too high or too low. These are the vital points to keep in mind in order to get the maxi- mum results from your show windows. going back to discuss the proper size of showcards as mentioned in the preceding paragraph, a Southern clothier had an interesting experience the other day that will illustrate this point. He had a lot of shirts whch consisted of odds and ends which he placed in his show window at half price. He used a full size mat board which is 22x40 inches to announce the sale. The show card was well made and featured the “14” about two feet in height. He expected a grand rush for the shirts as many well known Now, MICHIGAN brands were included in the assort- ment. At the end of the first day’s selling, less than a dozen of the shirts had been disposed of. The second day he decided to make the showcard just half the original size and put more shirts on display. The result was a complete sale of the assortment in the next two days. He goes on to say that he believes the original card was so large that the message was completely lost. A well known shoe merchant operat- ing a chain of shoe stores uses*8 x 12 show cards and goes on to explain that this card is of a pleasing proportion, and is amply large for the price and text. He is careful not to use too many cards in one trim as they are apt to confuse the window shopper. This merchant follows the law adopt- ed by Wanamaker—there must be a price ticket on every pair of shoes in the window! In interviewing propr’etors of popu- lar priced shoe stores, the writer found practically all of them to favor cards ranging in size from 8 x 12 to 12 x 20 —nothing larger except for. special sale purposes and the 12 x 20 cards were used in very large trims. From this then, it appears that the ideal card for the average window should be 10 x 16 inches. The most used cards are those of white stock lettered in black. The severeness of these contrasting colors must necessarily be relieved with a border, a decoration or shading of some light shade as gray, light green, pale blue or tan. This tones the harshness down and helps bring out headlines or prices which should have special prominence. White show cards should always be lettered in one color and that should be black. Colored let- ters or figures upon a white ground are confusing and only an expert typog- rapher can get by with the job. Wonderful effects may be had by the use of colored stock and colored text. Care must be taken though in the use of choice of colors for the text. More than two colors on a card givesa scrambled effect regardless of how well it may be lettered, unless one of the colors is used for decorative pur- poses and then it must be in subdued tones. Navy blue, black, buft and other colored stock is widely used and lettered with lighter colors that har- mon'ze, except in the case of light col- ored stock. On the lighter shades of the mat board the tertiary shades of lettering may be harmonized with very pleasing effects. From a survey of thousands of shoe cards one finds the average lettering to consist of a heading in strong but artistic style; a few words of descrip- tive matter in smaller type as the body of the card and then the price in figures to harmonize with the heading. The survey showed not more than two styles of lettering was used on any one card. The Old English font is seldom used as it is indeed difficult to read. Decorations should be used sparingly as they sometimes detract from an otherwise artistic show card. —~+++___ The new German rotor sailless sail- ing ship can “sail” yery near to the wind. TRADESMAN FORT MYERS. Destined To Be a Great and Beautiful City. Fort Myers, Florida, Jan. 24—Like a sparkling jewel mounted in a setting of gold, Fort Myers, the beautiful “City of Palms” is casting its brilliant rays afar and attracting the attention of people from all corners of the land. With the golden state of Florida forming the setting, Fort Myers, with its unsurpassed natural beauty and un- limited resources, is rapidly climbing the ladder to take its place as one of the leading cities of the South. Nothing can retard the rapid and substantial growth and development of this city. for the hand of man is being called into service to merely develop’ the things already here, the natural God- given resources, frantically sought in other places, but blessed in few. Fort Myers, to be true, is still in its infancy. Old in years and traditions and covered with an atmosphere of Indian warfare, the city is in fact just stepping from its cradle to take its place among the thriving municipali- ties of the Nation. Only five short years ago Fort Myers counted less than 3,000 inhabitants within its limit- ed boundaries and the one-story frame buildings were few and far between. Ten years ago there were but a few more than one thousand people mak- ing their homes here and the cattle roamed the streets in the business dis- trict. ' Ten years spells but little in the growth and development of most cities for it has taken a great many years to build the leading centers of the North and West. What has been the result of five years of development in Fort wivers? One glance will tell the story and a most remarkable story it is. tort Myers to-day has a total per- manent population of 20,301, not in- c.uding between 10,000 and 20,000 win- ter residents and visitors. There must be some strong drawing power to bring such an astounding growth. Cities do not just grow because they are efficiently promoted—there must be a fundamenal background, natural resources, a mighty strong cause. As a foundation the city has in- numerable rocks upon which to build. Its geographic location is unexcelled, ‘ts climate is recognized to be the very best on an all year basis, month for month throughout the year; the natur- al beauty needs no introduction or explanation for no city in the United States can claim a greater abundance of splendor, nor as great a store of charms. The glorious Royal Palms and beautiful flowers lend grace and charm that cannot be reached in any other section of the land. The beauties of Fort Myers are known far and wide, but beauty is not all. Fort Myers is a rapidly growing commercial and industrial center, with February 2, 1927 the wheels of trade humming prosper- ity Many new manufacturing plants and mercantile houses have been es- tablished during the past twelve months. The city’s business growth has been so rapid that a number of store buildings and office structures have been added to extend the commercial section. Hotel buildings have gone up to changeethe city’s skyline and with the greatest building year in its his- tory just closed with a total of nearly $3,000,000 in permits issued for new construction, Fort Myers is looking to the sun for an even greater year ahead. Adding to the city’s stepping stones to permanent growth, the Seaboard Air Line Railroad on Jan. 7 of this year operated its first passenger train over its new line into this city to form a final link in the cross state service and through Pullman accommodations to all points in the North and West. FIRESTONE INDIVIDUALITY is your biggest asset or 1927. Fifteen daily newspapers in Michigan will back up the national advertising cam- paign in the Saturday Eve- ning Post and ten other mag- azines. Firestone is the best known name in the rubber industry. Firestone means Quality. Firestone means Style. Firestone means Fit. WATCH FIRESTONE The exclusive Firestone Franchise may be open for your community. Write to- day to HEROLD-BERTSCH SHOE COMPANY Distributors for Michigan Grand Rapids, Michigan / Michigan Shoe Dealers Mutual Fire Insurance Company LANSING, MICHIGAN PROMPT ADJUSTMENTS Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. : 4 February 2, 1927 With the completion of the Seaboard’s line Fort Myers was designated as a two-railroad city, the Atlantic Coast Line having been the only railroad op- erating daily passenger and freight service. Fort Myers is also a designat- ed stop on the Florida Airways cor- poration’s daily passenger and air mail service, while bus lines are oper- ated from this city to all parts of the state on daily schedules. Then there comes the campaign for a deep water channel in the Caloosa- hatchee river from Fort Myers to the Gulf of Mexico, which marks one more instance where the city is planning ro take advantage of and utilize one of its greatest natural resources in the potential waterway to the sea. Through its active and progressive Chamber of Commerce, and with the expert ser- vices of W. Fineren, waterway engineer, prospects are looming bright for the dredging of the channel to a depth of 18 or 20 feet at mean low tide, which will provide sufficient water for sea going vessels to dock here, and ultimately develop Fort Myers into one of the most important port cities ot the United States by virtue of its location and accessibility. Another outstanding factor in the city’s growth and future possibilities, centers around its highways. Records show that during the 1925-26 season the State Highway department actual- ly counted 648,000 tourist automobiles going into Bradenton and 660,000 go- ing into Miami. They average three people to the car, or 1,944,000 people in Bradenton and 1,980,000 in Miami. With the completion of the Tam‘ami Trail, which passes directly through Fort Myers, it can be safely assumed that between 600,000 and 700,000 tour- ist automobiles will spend the night in this city, bringing not less than 2,- 000,000 persons here annually. Then there is the new cross-state highway, the Fort Myers-Palm Beach Boulevard, making an almost direct specially NOW |! Sell MICHIGAN TRADESMAN line route from this city to the East coast of Florida by way of Clewiston and around the South side of Lake Cheechobee to Belle Glade and on into West Palm Beach, thereby cutting the mileage from approximately 250 miles to 150 miles. This highway is expect- ed to be completed early ths year and it is thought that thousands of auto- mobiles will stop over in Fort Myers as a half way station between the East and West coasts. It is an undisputable fact that the backbone of any city is revealed by its banking figures. Accurate statistics show bank deposits in Fort Myers to have increased 451,13 per cent. in the past five years. One new bank was opened in the new business section of the city during the year just closed, while the capital of another was doubled and a new and modern home constructed. Postoffice receipts have also shown a remarkable gain of 147.07 per cent. in five years, while deeds filed for record in Lee county jumped 576.20 per cent. over 1920. The city’s growth is further mirrored in the building per- mit records which reveal an increase in four years of 822.35 per cent. An increase of 244.44 in one year was shown in city paving, while county ‘Paving increased 228.57 per cent. in five years. In carrying out its extensive pro- gram of improvements the city of Fort Myers recently sold one-half of its $1,750,000 municipal bond issue to finance extensions of water, gas and sewer systems, while a part of the county’s $850,000 school bond issue has been turned into cash to build four new and modern school buildings and a teachers home in the city. The recreational program is also being carried out rapidly. A full time director of recreation has been em- ployed by the city and a $100,000 pleasure pier and swimming pool are under construction. Tennis and roque courts, an 18-hole golf course, pleasure parks and muncipal playgrounds are included in the year’s program. In addition to its geographic loca- tion, its climate, its beauty, its wealth, its progressiveness and its determina- tion Fort Myers is materially assisted in its growth by a back country second to none. With a soil rich of quality and hailed as the most productive in the state, the agricultural possibilties in the country surrounding the “City of Palms are both bright and unlimited. Thousands of acres of rich farm land in Lee county are being develop- ed and cultivated and Fort Myers is destined to become one of the great agricultural centers of the Southwest portion of the state. Fort Myers is, therefore, cupable of raising more than one crop, for it has been given credit for producing a great “tourist crop.” It must not be forgotten that its soil is one of its greatest natural assets and farmers now taking advantage of the land are reaping handsome profits each season. Fort Myers is destined to be a great and powerful city. It will soon stand erect with its head towering high, its buildings forming a picturesque sky- line, its spread‘ng paims of more than 100 varieties still flourishing. its beauti- ful homes going up rapidly and its people happy and prosperous, to mark a just reward for their successful ef- forts in boosting, working and build- ing. S. O. Godman. ——.>— In New York. Friendly German (to waiter)—“Wie gehts?” Waiter—‘‘One order of wheat cakes.” German—‘“Nein, nein!” Waiter—“Nine? hungry!” —_2-<--___ The worst rent dodger of the busi- ness world is the empty show window. Boy, you sure are 11 Report of His Death is Slightly Exaggerated. Colorado Springs, Colo., Jan. 29—It would seem that the Michigan Trades~ man is determined to consign me to the ranks of the dear departed, for at the time of the transfer of the Judson Grocer Co. to Lee & Cadv. your good paper informed the public that I,. with John Shields, Charlie Olney and others, had passed on to my reward, and then again in the issue of Dec. 15, 1926, a star appeared opposite my name in the list of the old-time traveling men prepared by Geo. McKay, indicat- ing that I had passedon. This should have been my good old brother, Sam, who left me thirteen years ago the 22d of last December. Of course, I realize that it is an error, but this announcement, as Mark Twain said, is a little premature, for I am still here and still alive. As evi- dence of that, I am mailing you under separate cover our company’s monthly Dynamo. You will note by this, in spite of the fact that I am no longer on this earth, I produced $344 900 worth of life business personally in 1926. My agency produced a m'llion. This amount placed me in sixth place in personal production in the United States. Of course. the men who led me were much older men and have much better territory. I will be 67 April 25 and it has been predicted by some that after a few more vears of experience and matured age, I will be a real insurance man. I assure you that I enjoy your paper. The same is true of old Marshall Moore, who used to run a grocery store in Lamont and who now resides here. He certainly does enjoy the Tradesman which I nass on to him every week. James A. Morrison. —_+~-.____ Study your successes to insure repe- tition. Study your faults to avoid repetition. Full color pages in the leading women’s magazines are telling the story of canned asparagus to your customers. Its delicacy, Tips its convenience, its economy, are being illustrated in tempting ways to more than 1114 million readers—representing nearly half the families of the country. Right now, these color messages urge the housewife to put the freshness of spring into her winter menus by serving aspara- gus tips. ; This is your opportunity. Clip the asparagus pages from the magazine and paste them in your window. Display and talk tips to your customers. Make this advertising produce extra business for your store! CANNERS LEAGUE OF CALIFORNIA Asparagus Section CALIFORNIA. CANNED _ FINANCIAL Review of Business Conditions in Michigan. Steadiness prevailed in trade and in- dustry during the opening month of the year. A number of business lead- ers are inclined to be more optimistic than they were a month ago in their statements and expectations regarding the general business outlook. More- over, the general public is beginning to realize that it is not necessary to continually establish new high records in commerce and industry in order to have genuine prosperity. There is a strong feeling that a steady increase will take place in the volume of busi- ness from week to week with a de- cided quickening two or three months hence. Car loadings, one of the most accu- rate gauges of the condition of busi- ness, for the first two weeks in Janu- ary showed nice increases over the corresponding weeks in 1925 and 1926. It is reassuring to learn that the Na- tion’s credit losses of all kinds for 1926 were $100,000,000 less than those for 1925. Unfilled steel orders recent- ly reached the highest total since last April. In general, corporate earnings are satisfactory and inventories light. Employment generally continues good. The railroads, according to informa- tion now available, will probably spend $900,000,000 during the current year for new equipment and additions and improvements to their properties. Within the borders of our own State many millions will be spent for pub- lic improvements. A bill appropriat- ing $5,000,000 for improvement work on channels of the St. Mary’s River has been passed by the United States Senate. The Michigan Bell Telephone Co. has ind‘cated its intentions to ex- pend $28,000,000 in plant ‘expansion and improvements during 1927. Less favorable factors include a slowing down in building construction in some parts of the country, reduced automobile output and lessened pur- chasing power of agricultural districts, estimated to be 10 per cent. under a year ago. Furthermore, on March 31 the Jacksonville agreement fixing wages for union miners of bituminous In the opinion of some observers it will be difficult to avoid a strike of the miners in April. The Mexican situation might turn out more coal expires. seriously than current reports indicate. Michigan’s industries, with the ex- ception of automobile factories, are operating at or close to normal. Nu- merous factories report a good volume of orders on hand. A strong note of optimism is sounded over the outlook for increasing activity from now. Auto- motive manufacturers are well plesaed with the interest shown in the New York, Detroit and Chicago shows, and are arranging production schedules on a gradually’ increasing scale, although under that of a year ago. From many quarters the opinion is voiced that the saturation point in motor production has at last been reached. Those who hold this view should bear in mind that our population is increasing at the rate of two million a year, that the surface of the export field is practical- MICHIGAN ly unscratched and that the desire on the part of the average family to own at least two cars is growing rapidly. Automotive leaders predict that the year’s output will amount to at least 4,000,000 cars and trucks. Lower prices were announced by several com- panies during January, but leading executives within the industry are of the opinion that in view of the pres- ent close margin of profit, further re- ductions are inadvisable. Used cars continue to be one of the industry’s chief problems. Labor is fairly well employed throughout the State. Detroit’s em- ployment figures showed a large in- crease, following inventory taking and have been gaining steadily each week since. They now slightly exceed the figures for the corresponding period in 1925. If the same trend is followed as in 1925 a sudden upward swing will take place early in March. Building construction in this State promises to be in good volume during the first half of 1927 at least. In prac- tically all the larger cities the volume of contemplated construction is as large as it was a year ago. An exten- sive program, both residential and commercial, is reported for Detroit, Pontiac, Flint, Ann Arbor and other cities. Building and engineering con- tracts in the Lower Peninsula for 1926 exceeded $349,000,000, an increase of 36 per cent. over those for 1925. Commodity prices for the week end- ing Jan. 22 turned slightly upward, but a week previous, on the basis of 100 as the average of 1913, stood at 145.1, the lowest since the early Autumn of 1924. A marked upward turn of prices is regarded unlikely for the present, since there is an adequote supply of raw materials and manufactured goods. Our correspondents report money in good supply except in a few localities. The demand is from good to heavy. Continued easy money except in rural sections, is predicted. The long trend is apparently towards lower rates. Trade, both wholesale and retail, al- though quiet in certain lines and cer- tain communities, is generally good. Retailers are optimistic over the pros- pects for spring business. Purchases are still limited, for the most part, to spot requirements. Lower commod- ity prices should be reflected soon in retail prices. Sales of jewelry and clothing stores selling goods on the installment basis are quite poor. Credits are being scrutinized carefully. Both retailers and wholesalers report collections fair to good. Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. —_2.+.___ Last Royal Prerogative. The New York World’s Rome bu- reau reports that when the King of Italy was signing some state papers, he dropped his handkerchief. Musso- lini picked it up and said, “I trust Your Majesty will allow me to keep this as a souvenir.” “I fear not,” answered the king. “It is the one thingleft which you let me put my nose into.” —_+2.—___ Note the first three letters of artisan, February 2, 1927 TRADESMAN We invite you to consult us We stand ready and willing at all times to render advise and assistance an all matters of finance. Bear in mind that the same effort to render complete and whole hearted service will be exerted to depositors and others as well. Feel free to consult us on any and all matters of finance. GRAND RAPIDS SAVINGS BANK ‘The Bank Where You Feel At Home’’ 16 Convenient Offices WE BUY AND SELL MUNICIPAL REAL ESTATE INDUSTRIAL and PUBLIC UTILITIES BONDS Michigan Bond & Investment Co. 10th Floor Grand Rapids National Bank Building Phone 94205 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY i. iE Investment Securities ——e AG lated with Crand Rapids National Bank Square”’ ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Cnamker of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded the Fidelity & Casualty Company of New York City. - . : " ee 2 sei vii elena inde riaeialands* Pew inenannc nA IANA” TARE ae EN February 2, 1927 New Financing For January Will Set Peak. A veritable rush of new capital is- sues this month makes it now a cer- tainty that January will go down in the record as a new peak month in the volume of bonds offered to the public. Already the total has reached $581,- 000,000, which is more than for any other individual month, and, with sev- eral days yet to go, January bond flotations may reach or exceed the $600,000,000 goal now set by not a few dealers when called upon to give a possible mark for the month. In ad- dition to the record volume of bonds already sold this month no less than $95,000,000 in stock also has been mar- keted so that the total of the new cap- ital issues, offered up to the close of business to-day, equals $676,000,000. That the volume of new bond flota- tions and possibly, for that matter, the volume of new capital issues should this month set a fresh high mark is no accidental occurrence. January ordin- arily is looked upon as a favorable month in which to sell new securities for the reason that the flow of rein- vestment funds at that season of the year usually is heaviest. Other things being equal both the banker and the borrower will pick the most favorable time to ask the investor for money. But the temptations to choose Janu- ary must have been especially strong this year for two very good reasons: namely (1) money in search of em- ployment is plentiful and (2) interest has switched in a degree from the stock to the bond market. How volume of new capital issues has grown since the war may be seen by a return to the nearest pre-war month appropriate for comparison, January, 1924, when, it will be illumin- ating to note, the total of such offer- ings equaled only $130,000,000 or 19 per cent. of what already has been marketed in January, 1927. Thus, while it is true that, except for the ease in money and the diversion tem- porarily at least of interest from the speculative to the investment markets, the present tide of flotations would not be so large as indicated, it also must be plain that’ the expansion which has followed the introduction of the aver- age American to bonds is permanent. Not only has industry begun to finance a larger proportion of its growth through funds from a vast army of small investors but foreign borrowers in increasing numbers have turned to this country for money. No small proportion of the new financing has been instigated by the public utility industry which in the days before the war had, by present standards, scarcely begun to grow. Here is an industry that in the size of its capitalization now towers high above most others in the country, de- spite its youth, and that in time promises to surpass that even of the railroads. So enormous is the demand for new securities from industries such as this one in the bloom of life and from new borrowers abroad that finan- cial prophets have been constantly up- set in their estimates on future financ- ing. Late in 1926 it did not seem likely that the January offerings would for example, run so high as now ap- MICHIGAN pears certain. Believing that general business was preparing for contraction rather than further expansion these prophets thought the demand for new money would fall but they had not, it now is plain, reckoned on the new channels soon to be opened up. Paul Willard Garrett. [Copyrighted, 1927.] —_——_>->—____ Investment Value of Oil Securities Should Improve. That the oil companies, as a group, enjoyed a prosperous year in 1926 is an accepted fact in trade c'rcles. Some authorities even go so far as to pre- dict that annual reports, now being compiled, will show better financial returns than for any similar period in the last five years. Those familiar with the oil business say the big problem in recent years has been to keep production within con- trol. This problem, it is believed, has gradually been worked out, and the opinion is expressed that from now on greater stability may be expected than ever before. Authentic figures of the amount of oil and oil products placed in storage each year are cited as proof of this contention. These figures show that in 1920 30,000,000 barrels were placed in storage and that by 1922 the total had reached a peak of 100,000,000 barrels. Each year after that there was a de- cline until 1925, when only 15,000,000 barrels were stored. The latest figures available indicate that last year output and consumption were about equal. It is not to be inferred that the situa- tion was cleared up wholly by with- holding production. As a matter of fact, production continued to increase at a pace which at times became alarm- ing, but at the same time the consump- ton gain was almost phenomenal. The point hs now been reached, in the opinion of some authorities, when the industry will be called upon to ex- tend itself to its full capacity to meet current consumption demands. A few even go so far as to predict an actual shortage within the next few years un- less new producing fields are discover- ed. Such a view was expressed in a re- cent study of the industry by Jackson, Boesel & Co. They pointed out in this study that about 1,000,000 barrels of the 2,400,000 daily crude production at the present time are obtained from 11,000 flush wells and that the remain- ing 1,400,000 barrels are obtained from 299,000 non-flush wells and add that the flush well production is subject to rapid shrinkage. What the industry needs primarily is a stable output, which will come as near as possible to meeting current consumption demands. Such a condi- tion would add materially to the in- vestment value of securities of com- panies engaged in that business. Gen- erally speaking, the producing com- panies are hurt by overproduction, while underproduction is apt to have a similar effect on the refining con- cerns. Ralph Hendershot. [Copyrighted, 1927.] —_+--.____ Baldness is said to be increasing among civilized people, particularly those living in cities. TRADESMAN 13 $7,000. Lenoir Co., N. C., 514% Road bonds, full county obligation, dated June 1, 1919, due June 1, 1948, denomination $1,000., interest June and Dec. 1, at New York. FINANCIAL STATEMENT Meah waltiation, ¢stimated 3 $50,000,000. MIRRORS WANS EIOt 392 32,038,000. Oth Gee) ee 2,110,000. Population, 1920 Census—29,555 Opinion Reed, Dougherty & Hoyt, New York City These bonds are payable from taxes levied against all the real and personal property in the county and we believe will make you a thoroly satisfactory investment. If interested, please write or wire any of the offices below. VANDERSALL & COMPANY 410 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St, 1006 Penobscot Bidg., Chicago, Illinois Detroit, Michigan 9 VV (SPAS ~ THE OLD NAHONAL BANK Don't ever hesitate to bring your financial problems to the Old National. You'll learn that a good banker can be the friendliest, most helpful man on earth! cA Bank jor Gverybody_ MONROE AT PEARL NO BRANCHES Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Chicago Denver Los Angeles Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. WHAT THE DUB THINKS The Boss. We frequently hear the expression, “Ev- erybody loves a_ fat man,” but who ever © heard of anyone lov- ing a fat boss or a lean one for that matter? The fact is, most everyone has it in for the boss. Did it ever occur to you that about everybody has a boss, including the boss himself? Even the President of the United States has several. He not only has Borah, but all of Congress, and a lot more, including the farmer, telling him where to head in. No man is so big that he doesn’t have a boss, especially if he is married. Being a boss is not the most fascin- ating job on earth, but we have to have them. Many times he is not a boss from choice. Someone had to do it, and he just happened to be “George.” Have you ever stopped to consider that nothing could be accomplished without a boss? When the boss stops, everyth'ng stops—the whole works are gummed up without a boss. Most of us have to have a boss. We can't even boss ourselves, to say nothing of someone else. Kings have said, “The people don’t know enough to govern themselves,” and I agree with them up to seventy per cent. The other thirty per cent. not only boss these, but run all over them. Writers, musicians and all these people called temperamental have to have a boss, or you may say a man- ager. Did you ever hear of a prize fighter who didn’t have a boss? We have known people endowed with bril- liant minds, with assets they could not capitalize. Without a boss, they would starve to death. There are all kinds of bosses, in- cluding the political boss, the most non-essential polecat in all bossdom. Some bosses are never satisfied with anybody or anything, and their only idea of a day’s work is “more.” Like an old timer I recall who, after his gang had literally torn the‘r clothes in an endeavor to produce a proposi- tion in a week, that should have taken four, he would cheer them up with, “Well, boys, we sure did a pretty good job, but I believe we can beat it next time.” Hot dog. Of all the bosses deliver us from what a celebrated cartoonist calls the “deer peepul.” That's the boss that takes the hair off the top of your boss. But, anyhow, the boss is the boss, and when you find one whose idea of a living wage don’t match up with yours, don’t tell him where to “head in at” or where to go to. He prob- ably knows a lot of better places than you can refer him. Just slip out quiet- ly and quote your figures to some other boss, and if you can make the sale, leave like a gentleman, and it may sometime result in a better under- standing between you and your old boss, when he finds out he can’t run the business without you. Every boss has his failings, but it isn’t up to you or anyone else to tell him about them. He knows, and prob- ably feels, bad enough about it. If MICHIGAN TRADESMAN you are wise, which I doubt, you will profit by his shortcomings, should you ever get to be a boss. Don’t give the boss long talks or tell him any funny stories. Just assume he has heard them all. And above all things, avoid springing any gags on him. His wife may have sprung one that morn- ing which upset his sense of humor— just your luck. If the boss listened to all the gang thought, he would eventu- ally land in an institution, under ob- servation. He generally has a few thinks of his own which he is trying to put across to see if they are a suc- cess, and he is hiring you to help him put them over—not to tell him what you think or that his thinks will not work, The one who clutters up the boss’ desk generally knows what he is try- ing to do. He is not there on account of his pull, his clothes or his looks, but because his boss considers him just about the best bet for that job, and if he isn’t well, leave it to him. Oh, yes, we have heard about the old man occasionally trying out a son-in-law or some other lame duck in the family he has to support, but they seldom last. Only the real honest-to-God boss sticks. The boss cannot always say “thank you” and, above all things, he has no time to argue. It is better to do as the boss says, even though you know he is wrong. If he is one of these bosses who knows it all, don’t attempt to disillusion him. He is probably young and the big “swat” will come later. Remember that old one, “Pride goeth before a fall?” No matter what he does, he is your boss, right or wrong. Occasionally someone complains that the boss swears. Well, we carry no brief for the swearing boss, but it is a ten to one shot that the complainee never bossed a railroad section gang, put a tunnel through a mountain, or took a square rigger around the Horn. More likely his mother-in-law tells him where to head in. Always we find the gink inflated with humor, who delights in showing up the boss. By all means, lay off that. If you have a boss who can be shown up, he needs your assistance more than your ego. Whatever you do, try to make the boss a success, if you can’t be one yourself. If you do ever expect to be a boss, keep your eye on the boss. You may say, “What's the use—we can’t all be bosses.” I agree with you—darned few of you will be bosses—perhaps one in’ one hundred. On the other hand ,if you cannot be a boss you are all the more dependent on a boss. So better pick a good one soon as possible and make his job as light as possible, for the sake of your own bread basket. Can you imagine anything more Pitiable on a freezing winter day than a big strong, able bodied man, perhaps with a family, or a poor half starved woman, walking from place to place looking for a boss to give them.a job and tell them what to do? I£ you can’t, you are in a position to appre- ciate the boss, who isn’t a boss at all after he gets home. The Dub. February 2, 1927 STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $33,389,609.28 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile— Plate Glass Adequate Life Insurance Signifies Thrift and Foresight The life insurance idea originated in Kingland, but the American people so soon grasped its many advantages that we carry three times as much life insurance as all of the rest of the world together. __ In spite of this fact very few of us are insured for a sufficient amount to cover our family’s needs. _ Assure your family’s care and educa- tion by adding to your accumulated estate an adequate amount of life insurance. We recommend but do not sell life in- surance. [RAND RaPins TRUST [ONPANY GRAND RAPIDS, MICHIGAN ibe ie Sah ay tascaitniode lacie aetna ae £ i 4 : i i ll i i February 2, 1927 Prevention Slogans. A very successful Fire Prevention Slogan campaign was conducted during Fire Prevention Week by Deputy State Fire Marshal G. K. Monroe, of Sidney, Ohio, over his district. The scheme was promoted locally by various civic organizations, such as chambers of commerce, merchants’ associations and boy scouts. Scores of original slogans were submitted by teachers, classes, janitors, caretakers, professional men, merchants, hotels, restaurants, manu- facturers and members of civic organ- izations, By courtesy of the local papers in each town a different list of the slo- gans was published each day, to the end that the whole community became interested in Fire Prevention. Some of the slogans submitted were as fol- lows: “One man’s fire may bankrupt fifty.” “Prevention is a stitch in time that Saves 9999,” “Say it with safety—and save the flowers.” “Fire creeps.” “Patriotic people practice fire pre- vention.” “What fire destroys, never returns.” “Fire is a menace—kill it with care.” “Prevent fires by watching yours.” “Watch the sparks—they are the children of destruction.” “Fire—faithful friend fearful foe.” “Fire prevention is self protection.” “Protect your open stove or grate, and avoid almost certain disaster.” “Better a dollar spent in fire preven- tion than dollars lost for lack of it.” “Common sense saves burnt dol- lars.” “Guarded lights mean guarded lives.” “Prevent fire by firing carelessness.” “Don’t blame the match, you should have used your head.” “Why work and save to burn?” “A match may be down, but not out.” “Has a match a brighter head than yours?” “Fire feeds on careless deeds.” “There must be no pacifists in the war against fire.” “Check your fire, save your checks.” “Do not use water on a gasoline or kerosene fire.” —+->—__ Making a Local Fight on Incendiarism Both at the convention of fire chiefs in New Orleans and at the convention of fire marshals in Memphis, more than ordinary attention was given to the subject of municipal activities in curb- ing incendiary fires. Both the fire marshals and the fire chiefs agreed that no startling reduction can be made in the fire loss in any community without giving special attention to the incen- diary. Until recently, municipalities have not given specialized attention to the arson problem. Within the last two or three years, however, cities in various parts of the country have been organizing special arson squads. These squads, usually picked from the police department, are called at once to every fire where there is the slightest sus- picion of incendiarism. The premises are carefully noted. Available evi- dence is gathered. Photographs of material indicating or proving incen- sweeps where carelessness MICHIGAN diarism are taken. Careful observation of those watching the fire or hanging about the place where the fire occur- red oftentimes yields surprising re- sults. Not only are cities recognizing the arson problem as a local problem which can be dealt with successfully by special investigating officers, but fire chiefs are finding that a little pre- liminary investigation of certain risks will disclose over-insurance likely to cause a fire. Special watch on such properties and appeals to insurance companies carrying the insurance have frequently prevented fires which were undoubtedly scheduled to occur. Fire chiefs who assert themselves vigor- ously in seeking co-operation of the insurance companies and the best type of insurance agents are finding that the prevention results are surprising. Here are two important conclusions: That no local municipal effort toward reduction of fire losses is complete without direct attack on the problem of the incendiary fire; that startling reductions in the fire loss are most like- ly to be obtained by emphasizing the prevention of incendiary fires.—Fire Protection. ———~+- > Cause of Spontaneous Combustion. Spontaneous combustion is the in- ternal development of heat to the point of ignition, caused by the chemical of its own constituents when brought into contact with oxygen. This condition is brought about by such substances as cotton or fabrics soaked with oil. In this condition the combustible ma- terial and a supporter of combustion, oxygen, is present. If the air could be excluded, there would be no oxida- tion, and if the air be free to all parts of the substance, the heat generated would be dissipated so that the tem- perature would not rise to the kindling temperature of the products. But if the condition is midway between these two, the heat then generated by the localized rapid combustion, will com- municate itself to the adjacent por- tions of the inflammable mass and thus cause spontaneous combustion. The processes and conditions which may incite to spontaneous combustion or ignition are as follows: 1. Moisture. 2. Bacterial activity. 3. Germination. The above includes agricultural products, fodder and manures. 4. Contained fat or oil, which in- cludes organic substances, fibers, colors (paint), clothing. 5. Absorption of moisture, which takes in quicklime, potassium, sodium and carbides, ———++.___ Ever. In the endless round of life Happenings are so They establish with their strife Laws—which clearly show Elephant and bumble bee Proving this philosophy. If it be that Nature lives Through the blade of grass Or the bloom which honey gives At her breast—Alas! How this truth ten multiplies: Life is Law—and neither dies. If it be that grass survives, Though a withered thing, How much more do human lives With their conjuring; For deny it as we may Men live on—in Wisdom’s way. Charles A. Heath. TRADESMAN 15 Affiliated with THE JOIGHIGAN RETAIL DRY GOODS ASSOCIATION An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. Merchants Life Insurance Company WILLIAM A. WATTS © RANSOM E. OLDS President Chairman of Board Of*-es: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying the Net Costis 2 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER SAFETY SAVING SERVICE CLASS MUTUAL INSURANCE AGENCY “The Agency of Personal Service” C. N. Brisrot, H.G. Bunny, A. T. Monson me a) NEW LOCATION 305-306 Murray, Bldg. GRAND RAPIDS, MICHIGAN 16 INCREASING MEAT SALES. Several Ways This Condition Can Be Accomplished. “Sell more meats and groceries to more people.” This thought is as old as the existence of man. And man is still trying to exist. Food manufacturers of all kinds are making a great play for the American stomach. The American stomach will hold only so much—even though vests come in large sizes. In the good old days, when men were men, and women were house- keepers, it used to be that meat was meat, bread was bread and eggs were eggs. All of these three food com- modities were sold on the basis of price and appetite appeal. Nowadays they are sold on the basis of their food value. Pick up a mag- azine and see the advertisements. No longer is it: “Raisins are delicious.” The new slogan is: “Have you had your iron to-day?” Other advertisements which keeps the optics wide-eyed are all kinds of breakfast cereals advertised as health foods. Dairy products and fish and bread are advertised as health foods. Even catsup, carbonated waters and what-not are appealing to your stomach and pocketbook on the basis of their healthfulness. Now, what is the picture we have before us? It is none other than that the meat industry has to compete with scores of other food manufacturers to se- cure cargo space in the human stom- ach. Manufacturers to-day are selling their food products solely on the basis of their respective health appeals. Let us see how this works out in real life. Let a doctor tell a patient that he can’t eat this or he can’t touch that and what happens? The bozo not only doesn’t eat that which the M. D. mentions, but he goes around beefing about it to his friends and relatives. Unfortunately, many of his friends andi relatives believe what he says, and they, too, lay off. Word of mouth advertising, if unfay- orable, is worse than a plague. It spreads worse than a blanket. So, then, dealers selling meats should climb aboard the bandwagon and toot the virtues and health-giving qualities of meat products from the housetops. Instead of selling a nice round steak, he should be selling so much good thealth. Don’t let food fad- dists, quack physicians and vegetarian extremists tell you that meat is harm- ful. Men and women want to be healthy. Health makes for a strong body and an alert mind. With both of these assets a person is bound to succeed. To get back to the gentlemen who sell meats over the counter, I wonder if all of you appreciate the significance of being a retailer of food products. Without the grocery store and the meat market the public would, indeed, have a difficult time trying to exist. Can you name another industry as necessary as the food industry? If necessary, we could get along without shoes; we could get along without clothes. In fact, many flappers are al- ready trying that out; but we cannot MICHIGAN get along without food. The corner grocery store and the meat market supply the daily sustenance for us to continue to live. We can trot around the corner and buy beef from Texas steers and a roast of pork from hogs raised in Iowa. You can buy prepared cereals from grain raised in Ohio. But what if you had to go yourself to Texas or to Iowa or to Ohio for your beef steak, your pork roast or your breakfast food? The general scheme of food distribution has been so well worked out that the big consuming centers East of the Missis- sippi River are regularly supplied with sufficient quantities of foods from the big producing centers West of the Mississippi River. There are 122,000 meat markets alone which see to it that the workingman and the house- wife has his and her daily meals. We can well understand, then that the public cannot do without the gro- cery store or the meat market. Know- ing this has made some retailers care- less, while at the same time has con- vinced other dealers—more energetic and alive to the situation—that there is a good living for them if they mer- chandise their food products _intelli- gently and satisfactorily to the cus- tomer. In merchandising food products there is one big item to never forget. That is, the customer must be satisfied. No matter whether it is the chain store or the service store, those who make purchases at these respective Stores want to leave with the feeling that they are getting value received. Some customers consider value receiv- ed when they are given service, such as credit and delivery. Others con- sider value received solely on the basis of low prices. There is a place in the general scheme of affairs for both types of stores. In a congested section, close to adequate transportation facilities, the cash-and-carry store has more of a chance. Some people don’t mind carrying bundles if they are near car lines. The service store appeals to those who do not care to do their own shopping. They prefer to phone their orders and have their goods delivered. They do not shop on the basis of price appeal. Service in good measure is what appeals to this class and they are willing to send their checks at the end of the month. The cha‘n stores have increased con- siderably in the last five years; yes, in the last three years. But, just as some people who formerly lived in the “sticks” have moved into the indus- trial centers, so have many who for- merly lived in the cities have moved out into the suburbs, where they either rent or own detached houses. For this latter class, the service store can render a distinct service. The chain or cash-and-carry store will like- wise serve those who moved into the industrial centers. ‘One thing I would like to state right here is that I hold no brief for the chain store, although it would be folly to deny the existence of some of their efficient merchandising methods. Many of the methods and practices of successful chain stores’ are the out- growth of thé “application of efficient TRADESMAN methods used by our most successful and well patronized service stores. Many chain stores fail, but you've got to admit that they overlook very little which makes for better methods of merchandising food products to the great American public. The independent retail meat dealer thas the edge on the independent re- tail grocer in one respect: Chain stores with meat departments have not been so plentiful as chain grocery stores ex- clusively. In some cities, however, all chain grocery stores have meat de- partments. Philadelphia is an example of this. Chicago has seen very few instances of chain grocery stores with meat departments. Cleveland and De- troit are cities where chain meat mar- kets are pretty well intrenched. The perishability of fresh meat products has, no doubt, deterred many chain grocery stores from entering this al- ready well-filled field. The leaders of the National Association of Retail Meat Dealers concede that there are too many retail meat dealers. What is to be done about it, however? There are two solutions: One is that the inefficient dealer wili eventually have to close up because of his own incompetence. The second and more practical solution is to help these inde- pendent dealers who are not above ac- cepting suggestions to cut their costs so that they will be better able to com- pete with the rapidly growing chain store. When we are confronted with a problem to be solved, we first con- sider those elements known as resist- ance to its successful solution. As we ponder over our problem certain factors loom up as certainties. In other words, these factors aren’t going to be changed—for the simple reason that we cannot change them. The old copy books in school taught us that it is futile to beat our heads against a stone wall—we must go around it. Many of you may feel that the chain store will fold up its tent and steal away. Not so. The chain store is the symbolic stone wall, and rather than butt your heads against it, you must go around it. The chain store is not going out of business. It is here to stay—and in all probability to grow as years pass on. Our problem is to find a way to compete with it. One obvious way is to try to cut down our operating ex- penses. How about our buying? Are we giving the proper share of our time to buying as economically as possible? I don’t mean acting like a Shylock and demanding our pound of flesh from the packer and offering him money for a half-pound. But there are many times when we can pick up good buys if certain cuts are dragging on the market. Pass along these bargains to our customers. Let them in on a good thing now and then. If chucks are dragging, feature pot roasts and chuck steaks to our trade. If the packers are long on fresh pork, tell your customers about the ap- petizing appeal of a roast shoulder of pork or a loin of pork or pork chops. Get your trade accustomed to bar- gains, when it is possible for you to offer them, and this will stimulate February 2, 1927 their desire to eat meat oftener. Get away from any feeling that you are doing your duty as a dealer if you have the meats only when your trade wants them. Make them want them oftener. This all gets back to selling more meat to more people. Lots of times it is easier to solve a merchandising problem by finding out what your competitor does best. For instance, in a study of many stores in several large cities it was discovered that efficiency measured by low-cost of operation was found chiefly in the cash-and-carry plan of merchandising. The service store, then, has a tangible clue to the so-called efficiency of the chain cash-and-carry store. How to reduce operating costs, then, is his lookout. This will seem startling to many service store owners who are of the firm opinion that the chain cash- and-carry store is successful solely be- cause of some of its prices. Here are some other items to consider in re- ducing expenses: Relatively high wage bill due to unnecessary labor and un- remunerative labor service. The irregular purchases by custom- ers, this requiring extra help to take care of the peak load and leaving the major part of the salesmen’s time un- remuneratively employed. High rents due to competitive influ- ence for the locations occupied; too high-priced locations for the type of the trade served; occupancy of a build- ing either owned or rented for which high rents must be charged. Other factors in conditions making for high operating expense: Unneces- sary service for the trade involved. Too large a fixture investment, re- sulting in needlessly ‘high depreciation and interest charges. Lax credit relations, resulting in bad debt losses, slow payments by cus- tomers, and dissipation of the pro- prietor’s time in making collections. Low operating expenses would be to minimize the expense of all things I have just recounted. Wages consti- tute almost two-thirds of the operat- ing expenses. An unnecessary labor force, or one unremuneratively em- ployed, goes a long way toward ex- plaining the differences, not only be- tween high and dow operating expens- es, but also between a condition of profit and a condition of loss. I want to come back to the main theme: Sell more meat and gro- ceries to more people. The first thing is to find out what your trade wants. Keep records that tell you which goods are selling which goods are asked for. Few food dealers turn their stocks fast enough to make all the profit they might. Many have too much capital tied up in stock. Fast stock- turn is one of the secrets of bigger profits. Taking into consideration stores of from one to four men em- ployed, the average turnover is every 3.4 to 4.8 days. The larger the store the more often the stock is turned over. It is quite obvious a dealer cannot hope to make a quick turnover of his stocks unless he is going to make an effort to sell more. This spells volume with a capital V. The dealer who is (Continued on page 21) = > February 2, 1927 Sebring Resident Takes Issue With Hi. Potts. Sebring, Fla., Jan. 29—It was with considerable interest and not a little chagrin that I read the article by Hi. Potts in the Michigan Tradesman of Dec. 15 and being a former resident of Detroit, and, like Mr. Potts, now in Sebring, Fla., I am writing to clarify in the minds of the readers of this ar- ticle certain points which Mr. Potts emphasized. First, let me state that Mr. Potts is a winter visitor and I am now a per- manent resident of Sebring, having been here since the fall of 1925. I have been keenly interested in the study of all phases of the agricultural industry and have made it a point to travel over the greater part of the State of Florida, gathering statistics and noting the results of the: various acres under cultivation, and I take ex- ception to the statement Mr. Potts makes that “All that is needed to en- joy the wonderful climate of Florida is a reasonable income from back home and sufficient common. sense to be able to handle it judiciously.” There are 59,219 farms in Florida, most of which are operated by owners and the annual total revenue from ag- riculture, according to figures from Commissioner L. M. Rhodes, of the Department of Agriculture, is $157,- 864,523. Simplifying statistics, the ten leading perishable crops in Florida— snap beans, cabbage, celery, cucum- bers, green peas, lettuce, potatoes, strawberries, tomatoes and _ water- melons—yielded an average over a period of five years gross income per acre of $430.63 and a net return of 296.78 per acre. Our fruit and vege- tables are marketed in the winter and early spring when demand is keen and prices are good. According to the State Marketing Commissioner, there are 20,000,000 acres available and suit- able to agricultural purposes and only 2,022,284 acres in use. While Florida farm acreage has increased 300 per cent. in the last fifty years, this State could increase its fruit and vegetable production 2,000 per cent. Confining ourselves to our immedi- ate county, Highlands, so recently carved out from the old DeSoto county the agricultural industry is steadily on the increase and received a marked impetus when the first county agent, Louis H. Alsmeyer, took office, as evi- denced by the first annual county fair held Jan. 11 to 15. I am enclosing a photograph or two, showing some of the truck crops shown at this fair, the pictures being taken on Dec. 16. The farmers who raise these crops do not have a “reasonable income from home,” nor did they come to Florida with much of a bank roll, but they are mak- ing a good living. The celebrated Bryant farm, eight miles from Sebring, has over the past four years yielded a gross income of $4,800 per acre per vear from each of five acres of leaf mold soil, with rotating crops. This is an unusual income, but shows what can be done with intensive farming on certain types of soil. Citrus grows best in sandy soil, and from one of our grove owner’s personal experience with his 300 acres, his net income is a minimum return of $200 to $400 per acre for seven-year-old trees. Ninety per cent. of the products in this coun- tv are citrus. Rex Beach’s farm is in close prox- imity to the Bryant farm, and while at present he is experimenting to dem- onstrate how many varieties of truck can be grown on his soil by a clever Japanese truck grower, and the pos- sibilities in bulb raising, he is also settling many poultry farmers on a portion of his 265 acres and it will not be long before his investment will prove that he can obtain “royalties” from his agricultural nursuits, as well as frim his books. As Southbridge has so aptly termed it, Florida is truly “in the making,” MICHIGAN “maker” you will not have to look far afield i find work with its reward. On the other hand, if you are a visitor, it is a fine thing to “have something coming from back home.” When you come to Florida, come to see me at my Orange Blossom Poultry farm, which is also in the making. Paul A. Van der Schouw. —_—_e~~-___ Florida Frost a Smashing Disaster. De Land, Florida, Jan. 24—The rea- son for delaying a reply to your query concerning conditions was the uncer- tainty of the situation and I can only voice a personal opinion now with hesitancy. It looks as if the citrus crop was practically wiped out, except where artificial heat protection could be given, and in many places the trees are materially injured. This is true even in what was considered the safety zone along the backbone of the State. I rank the Florida disasters measured and if you are a TRADESMAN in dollars—hurricane, bad: Freeze, worse; speculation, still worse. Re- covery from hurricane will be rapid; from frost, two or three years; from the landslide. many, many years. The worst in the last condition may not be reached in two or three years, because immense areas platted will have to shift back to acreage. In the mean- time taxes will accumulate, investors will hesitate to take tax titles and the State will have to shoulder the bur- den of delinquent tax lands and a seri- ous condition will gradually develop. The rapidity of recuperation, however, may be surprising for the climatic con- d'tions are so attractive to tourists that they will continue to come. Living expenses will, without question, be re- duced—rents are already rapidly drop- ping. My faith in the future of the State is not diminished, but the in- vestors in lands will get tired waiting for the return to normalcy—and this will throw great quantities on the 17 market at almost “any old price.” Mr. Simonds has visited the region North of Tampa—at Perry and Homosassa and gives encouraging reports of the prospects of this new gateway to the Gulf cities. Tom Brown reports to me that the citrus and market garden industries tributary to St. Petersburg are in a smashing disaster. : Charles W. Garfield. eg Between Towns. A man and a woman stopped the bus in Stevens Point, Wis., n front of the courthouse: “There’s one building,” remarked a fellow-traveler, “when people get off at, it means trouble.” “Oh, I don’t know,” said another, “maybe they are going to get a mar- riage license.” “That's what 1 said.” candies excel for the price asked do we hope to ob- tain your interest and merit your con- tinued patrona NET Weiser One POUND Sr eS IE SY ISAT IY THAT IR TET TD SBesrwsrnisoesenmsnorrronhon- ron cinerea snail DRY GOODS Michigan Retail Dry Goods Associatior. President—H. J. Mulrine—Battle Creeh First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—G. R. Jackson. Flint. Secretary-Treasurer—F. H. Nissly, Yp- Silanti. Manager—Jason E. Hammond, Lansing. Grand Rapids Mutual Adds Three New Directors. Lansing, Feb. 1—The Grand Rap- ids Merchants Mutual Fire Insurance Company and the Michigan Retail Dry Goods Association have been af- filiated and working together now for seven or eight years. When we first commenced with the company there was less than $3,000,000 of insurance in force and by action of our Board of Directors quite a portion of that was canceled, as many of the risks were hazardous. The President, John N. Trompen, and Secretary, John DeHoog, have shown a loyalty and intelligence in in- surance matters which have been very gratifying. The company now has $7,- 000,000 of business in force, while through the Grand Rapids office dur- ing the past year $634,100 worth of business was placed with other com- panies, on which the company receives the regular agency commission. The address of President Trompen brought forth the fact that during the past five years the company has paid gross losses amounting to $179,594, The company has also paid to policy holders through dividends over $75,000. There has been an increase in total assets during the past year and a very substantial sum added to surplus. The losses for the past year have been heavy, but the reinsuring has been done by the Secretary of the com- pany in such a way that the net losses to our company have not been bur- densome. Besides the President and Vice-President, the company has had six directors. Owing to the distance necessary to be traveled by directors residing in re- mote parts of the State, it was thought advisable to increase the number of directors from six to nine. Notice of this intention was given with the no- tice of the annual meeting. The directors were elected by bal- lot, the result being that Secretary- Treasurer John DeHoog, of Grand Rapids; Associate ~ccretary J. £E. Hammond, of Lansing, and C. A. Mills, of Mills & Healey, of Grand Rapids, were chosen. By the above method it was thought that a quorum can easily be present at each meeting without making it wecessary at all times for those residing in distant parts of the State to take their time and in- cur expense of traveling. After the close of the annual meet- ing, which included the election of officers, the board of directors had a meeting in which matters for the good of the company were discussed. The board felt that the work of our Presi- dent was not sufficiently appreciated. For ten years or more Mr. Trompen has received $]50 annually for his ser- vices. The motion was made to double his salary, but Mr. Trompen protest- ed. After discussion, it was decided that Mr. Trompen’s salary be raised to $250 per year. After discussion it was decided that the dividend of 30 per cent. be allowed on policies for the ensuing year. The question arose as to whether the com- pany should take insurance on good dwellings. The office renvorted that dwellings are much more desirable than formerly, due principally to im- proved roof constructions and the fact that the public has awakened to the increased value of buildings. The board members present expressed themselves in favor of good residence property and instructed the office to get the opinion of Board members not MICHIGAN present at this meeting. The board aS now constituted is as follows: President—J. N. Trompen, Grand Rapids. Vice-President—C. P. Lillie, Coop- ersville. Secretary-Treasurer—John DeHoog, Grand Rapids. Associate Secretary mond, Lansing. Directors—V. O. Jones, Kalamazoo: F. E. Mills, Lansing; Anthony Klaas- sen, Grand Rapids; D. M. Christian, Owosso; J. B. Sperry, Port Huron; John Vanden Berg, Grand Rapids: C. A. Mills. Grand Rapids. The National Retail Dry Goods As- sociation has recently formulated a pian which, if taken advantage of by the dry goods and clothing trade, will be productive of much benefit not only to the merchants themselves but to their customers. Textile fabrics, for example, if they do not measure up to the consumers’ requirements for color fastness, clean- ability, etc., frequently produce much bad feelings and often expense and friction of adjustment and replacement. Recently the need of such testing has been brought to the foreground by the dyers and dry cleaners. Cus- tomers have been receiving many com- plaints about textiles which have not cleaned or dyed successfully. The losses sustained by the cleaners in making good on garments which have not stood the cleaning process have been heavy and the National Associa- tion of Dyers and Cleaners have made a scientific study of the whole field of textiles through the United States Bu- reau of Standards. They have come to the conclusion that they are being blamed for the sins of the manufacturer and the re- tailer. They are anxious to do some- thing to correct the situation and their ideas have ranged all the way from a plan to make a periodic test of all fab- rics in the retail stores to a Nation- wide advertising campaign to transfer the responsibility from their own shoulders to the manufacturer and the retailer. They have established a testing laboratory in New York for the con- venience of retail buyers. This lab- oratory will test fabrics for shrinkage, color fastness, serviceability, washing and dry cleaning. It will not be oper- ated for profit. The buyer can send a sample of any material in which he may be interested and in three hours after the sample has been submitted, a report will be ready. This service will cost the retailer $1 per sample. Here- tofore, it has been impossible to have such tests made except to such con- siderable expense and loss of time. After the fabric or garment has had the approval of this testing laboratory and later is damaged in dry cleaning, the cleaner will have no alibi, but will be expected to make good to the cus- tomer. From a letter received from Lew Hahn, managing director of the Na- tional Retail Dry Goods Association, we quote as follows: “We believe this is a very progres- Sive step for the cleaning industry to take. It is much more constructive than any other plan they have consid- ered and as the idea grew out of con- ferences with your representatives in the National Retail Dry Goods As- sociation, the Cleaners Association naturally enough expect us to help them popularize the idea. “This, we feel we should do because it places a very valuable service at the disposal of our member stores at a price which is quite unheard of for such tests. “Will you write and tell me what your reaction to the plan is and if you would co-operate with such a lab- oratory by instructing your buyers to make use of it, so that your store may have the benefit of more informed buy- ing and the assurance of knowing you Jason E. Ham- TRADESMAN are selling your customers something which will be satisfactory? “It is planned to start the laboratory working in February, 1927, and if the retailers make sufficient use of it to justify the plan, other laboratories will be established in other important mar- kets.” With the above explanation we would suggest to our members to write to this office for further information or communicate directly with Lew Hahn, 225 W. 34th street, New York City. It is hoped that the dress and cloak manufacturers will carry this matter still further and attach a tag to the garments that they put out, especially those which are made of material that is guaranteed to dry clean. The manufacturer, both of the ma- terial and the dress or garment, will have a great advantage in the market by adopting this tag, as people gen- erally speaking, have had more or less disagreeable and unsatisfactory ex- perience with a great many garments they have bought. By putting a gar- ment on the market that will stand the test will be promoting the sale of the material and also the garment. Jason E. Hammond, Mgr. Mich. Retail Dry Goods Ass’n. — 22> Types of Sport Coats. Outsanding among the sports coats shown in high-grade collections are those of multicolored patterns on light grounds. Silks, woolens, linens and de luxe cottons comprise the range of fabrics now employed in the creation of both topcoats and ensemble jack- ets, according to a special bulletin issued by the Botany Worsted Mills. Hand-blocked designs are highly re- garded as a decorative medium in these exclusive creations. Equally favored are combinations of woven and printed motifs, or woven, quilted and embroi- dered details, combined in a usage new to garments designed for practical Wear. “For the most part,” the bulletin continues, “the designs in these crea- tions are geometric in form and of - greatly varied sizing of motif, Their scope is wide and embraces the revival of Far East themes of museum deriva- tion. Naturalisic and conventionalized florals, small closely spaced rosette and pinwheel allovers and bold, dynamic treatments in modernistic guise are al- so included in the embroidered and painted developments. Such extremes of decoratione are rivaled by hand- drawn work, padded appliques and clip- ped wool tufts in self-tone or degrade handling. “The rise of satin crepe is notable as a medium adopted for sports coats of February 2, 1927 great distinction. A favored decora- tion for such models is a white all- over embroidery in wool, or combined wool, silk and metal thread. These luxurious coats are most frequently lined in sheer crepe, or crepe de chine, and bound in the dull reverse crepe. Rayon crepe, swansdown taffeta and crepe faille are additional features in- cluded in the silk fabric group of lead- ing houses of design. “Fine woolens listed in the creation of such extremes of the mode are of very open basket weaves and cloths of similar. lacy construction, cashmeres, flannels and soft cheviots which em- ploy the combination of rayon and wool. Embroidery of a new type has also been found to be successful upon lightweight supple napped fabrics. “A fine suede cloth is occasionally used for applique in lieu of leather, although the metal leathers continue to appear in the handling of elaborate decorative themes. Both rattail and soutache braid are revived for the working up of floral, leafage, geomet- ric and human figure borders, sleeve and large areas upon sperts and for- mal town wear coats.” —_++->—____ Luggage Outlook Is Bright. The outlook for a good spring busi- ness in luggage is regarded as very bright. Things have been a little slow in getting started, due, largely, to the delay in getting out the new season’s sample lines. This delay is charged to the last-minute holiday rush on the part of retailers. which kept the manu- facturers busy turning out seasonable merchandise for about ten days longer than usual. In the new lines there is a marked trend toward fancy grain leathers in gray and other colors. Alli- gator promises to be one of the fay- ored leathers of the season. —— 7+. Low-End Dresses Well Bougnt. The dress demand continues active and wholesalers now are steadily in- creasing the number of styles and pro- duction. In addition, to high-grade garments buyers are said to be giving increasing attention to lower priced merchandise, particularly flannel and jersey cloth dresses in one and two- piece styles. Enlarged offerings of sheen worsted and twill garments are also being made. Low-end silk dress- es have been moving actively right along, especially those of flat crepe and georgette. N ew Spring Write for samples ncw! Wholesale Dry Goods 34 inch Madison Cretonne - , 34 inch Harrison Cretonne 36 inch Waxwing Percales We have these goods in a wonderful selection of color combina- tions assuring you of the seasons best patterns. Ask our salesman to show you these! Paul Steketee & Sons Merchandise 15¢ yard - - 12%¢ yard - - 16%¢ yard Grand Rapids, Michigan Siento soecrwem menos: SL aS ATONE SPARSE SORE ebH PUN Ntsaetttirenenaibanethenincatesnihetonen secstireae none ee eee ae ee end osoraniaams Bi nae ANG din gr nisms ato 0 February 2, 1927 Knitwear Research. A program of constructive activity for the coming year has been officially adopted by the National Knitted Out- erwear Association, as the outcome of the meetings of its Board of Directors which ended last Friday. The Asso- ciation, according to announcement, will expand its research work not only to include standardization of sizes, but to solve individual research problems for its members, the field of enquiry being most comprehensive. A com- plete study will also be made of the packing container situation, with a view of saving money in packing costs as well as in transportation charges. The National Retail Dry Goods Asso- ciation will co-operate in this work. The knitwear body will also continue its endeavors to obtain an increase in the size limit of outer containers al- lowed for freight shipments. Under- wear manufacturers are also interested in this project and will co-operate in carrying on the campaign. Opening dates for seasonal lines will be given attention by the Merchandis- ing Committee of the association and it will render a report at the annual meeting next summer. In addition a special committee has been appointed to devise means to maintain the mo- mentum of popularity for knitted out- erwear. Attention will be given to the question of conducting an exposi- tion of knitted outerwear on a large scale. ——>-+ > Will Show Toy Novelties. Although most of the new things are being kept under cover, it is said that when toy buyers go into the New York market this month they will find not only a number of brand-new things but new variations of or additions to lines previous offered. Manufacturers and selling agents are “all set” for a big month’s business, but many of them would feel a little surer of this were the intentions of important re- tail buyers more certain. Last year, and to a somewhat lesser extent the year before, most of the business done at the various “fairs” was placed by the jobbers and other bulk buyers. Kven where retail orders were placed, confirmations did not come through until considerably later in the year. This put a production strain on the manufacturers that was not easy to meet, and they are strongly hoping that a similar condition will not ob- tain this year. ————~o 2 “Fruit of the Loom” Muslin Up. An advance of half a cent a yard on “Fruit of the Loom” 4-4 bleached muslin, became effective Monday of this week. This makes the next price of the goods 16% cents, and that fig- ure will cover deliveries during Feb- ruary, March and April. The iast previous price on the goods, which was 16 cents, was announced about the middle of November. It was then said to be the lowest price put on them in nine years. —_+- > Will Pay Delivery Charges. A new policy designed to allow re- tailers a greater margin of profit on women’s silk underwear is announced by a well known company producing this merchandise. This concern will MICHIGAN henceforth prepay all shipments to retailers in any city in the country. the latter stating preference as to ship- ment by freight, express or parcel post. Thus, the prices quoted by the com- pany’s salesmen will represent the ex- act cost of merchandise laid down at the retailer’s store. Officials of the company said the payment of the trans- portation costs would not be reflected in the price of the goods, but would be absorbed and paid out of the profits of the business. ———_+-+___ Silk Hosiery Sales Gaining. Direct sellers of the better grades of women’s full-fashioned hose tell of a noticeable improvement in the de- mand for their merchandise. With the end of the retail inventories, which are not far off, the season will get under way in full force. The general trend of the color demand is strongly toward the lighter shades as the seas- on advances, this being in keeping with the trend in women’s outer ap- parel. Another noticeable thing about the demand for these goods is the greater call for lines ranging upward of $24 a dozen at wholesale. All in all, one of the best seasons for fine hosiery in a long time is looked for, —_+2+>—____ _Cotton Dresses Well Regarded. Lines of cotton dresses are being prepared in a comprehensive way and it is expected that the merchandise will meet with a strong spring and summer demand. Retailers from South- ern cities have already begun to place orders for the garments and it is pre- dicted that the demand throughout the country will reflect the fruits of the energetic campaign being carried on to inform consumers of the desir- ability and style value of cotton dress- es. Sheer effects are stressed. Linens and voiles are also featured in the summer dress lines and are expected to do well. ———_++ > Spiral Bracelets Reordered. New lines of novelty jewelry are meeting with a favorable reception, following the excellent holiday turn- over of this merchandise. Spiral brace- lets have sold very well, and reorders are being received from many retailers throughout the country. Pearl neck- laces continue their vogue, and the in- dications are that their popularity will last during the remainder of the spring wholesale season. The long sixty-inch rope of pearls is in most favor with consumers as it may be worn ir a number of different ways. —_>-____ Good Call For Princess Slips. Princess slips have been meeting with an active demand, according to wholesalers. Particularly liked are those featuring metallic effects, which are wanted in plain tailored styles or with ruffle trimmings. Slips of radium or crepe de chine are likewise in good call, with buying interest shown in both tailored and lace trimmed mod- els. Early purchasing by the stores stresses higher grade garments, al- though popular priced merchandise is being ordered in satisfactory volume. —_+->______ The main trouble with worry is that it leaves so little time for constructive thinking. TRADESMAN 19 MATURING BONDS er \ YY \\Y \ i St ye : S OTL \ ae oats a 5 er oes it eee E ALWAYS ARE IN A POSITION TO suggest reinvestments which will carry on without loss of intesest. It is not necessary for investors’ funds to remain idle awaiting reinvestment, as our diver- sified line of bonds provides a wide range. Among the securities which we offer are bonds which will meet the requirements of every type of in- vestor who includes safety as one of the factors of his investment plan. Let us go over your holdings with you and submit suggestions which we believe would be of value to you. THE MICHIGAN TRUST COMPANY The first Trust Company in Michigan “AUDITS -SYSTEMS-TAX SERVICE’ LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Chicago First National Bank Building Phone 4212 Building Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Detroit 2056 Buhl 20 RETAIL GROCER “ail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Speeding Up Production in Grocery Store Annex. Written for the Tradesman. Some old time wise guy once said, “Language is given us to conceal our thoughts,’ but that was old-time di- What | am writing now is This is up-to-date and worth plomacy. different. while now. Up under the roof of a large East- ern department store is a concrete, paint-surfaced room which the man- ager refers to, rather affectionately, as his “laboratory.” Taking you up as far as the elevator runs, making you climb stairs to the last floor up, he will say: “This is the most perfectly stand- ardized portion of our store. Here we make doughnuts—nothing else. This room was designed exclusively for one thing. Here are supplies, in- gredients, machinery and tools for the manufacture of doughnuts and that’s all. There is not an item nor appliance here not required to make doughnuts, nor one which could be as well utilized for any. other purpose. It is located where it belongs, where ventilation is perfect, where the frying odors are carried directly into the air. The man who runs this department has one thing to do—make doughnuts.” Then, pointing at the mixing troughs, the bins, kettles, machin- bracket and hood over the kettles, he will continue: “When the room was ready I install- ed these appliances as you see them except that there was only one kettle, and I put a doughnut maker to work. He turned out 200 dozen in eight hours, working alone. I used to come up here frequently and watch him work. It seemed to me that he made a lot of false motions which absorbed much time and energy, militating against efficiency with every motion. “T installed that second kettle with its equipment, but a‘l I said to him was that it was put there for his con- venience. ‘Seems to me, John,’ I said, ‘that sometimes on Saturdays, when demand is heavy, you may find it handy to use this second outfit.’ Al- most immediately his output jumped to 325 dozen daily and I noticed that he used the two kettles constantly. “Then I said to him: ‘John, I want to make this department the leader of our baking activities. Doughnuts al- ways have been regarded as the tail- ender, the filler-in, but we are going to change that around and make this the most important item in our output. Therefore, I am going to pay you more than I pay anybody else. You will get $35 a week hereafter instead of $30. I know we can sell as many douehnu‘s as you can make.’ “He seemed to be quite tickled and his output jumped next day to 408 dozen. I complimented him warmly on that and added: ‘Do you know, I am sure we could sell 500 dozen a day if we could get them?’ Next day he put in a little overtime and produced MICHIGAN 525 dozen. He was getting the idea in great shape. “As soon as I saw the figures next morning, I came right up here. He was grinning all over and I grinned back at him. I told him that was the right idea and the right spirit. ‘Now,’ I said, ‘I know we can sell all you can make. We can sell 1000 dozen if you can make them on Saturday. I ain gong to give you a helper to enable you to turn out capacity here, and if you produce 1000 dozen, Ul give you a $10 bill for a premium.’ “Next Saturday, having broken in his helper, he turned out 1026 dozen and got his $10. He has continued ever since on that gait. The only times when he does not produce 1000 dozen or over are when the grocery manager hints to him to go a bit slow because it is unlikely that so many can be sold.” “That shows what can be done by judicious planning and leading by sug- gestion. Here was an increase of 500 per cent. at the expense of a little equipment and the cost of a helper. We make a net profit of 7 cents per dozen on those doughnuts, which is 234 per cent. on sales. “Just think what a gain it is to have one man turn out almost 500 dozen extra at a cost of two cents per dozen for his time. On the original basis of 200 dozen, his time, at $30 per week, cost us 2%c per dozen. When he got $35 and turned out 400 dozen, the cost per dozen was only 1%c for his time, it is true; but all other factors were pro- portionately more. Now he turns out 600, 700 or 800 dozen, as sales warrant, any day, at a cost for his labor of 34 cent per dozen. All together, these factors enable us to make the wonder- ful net profit of 23% per cent. “One great trouble with American business,” concludes this manager “is lack of standardization. Few employ- ers know where they want to go, and of those few only a small percentage know how to put the thought before their employes in such a way as will make the employes want to carry out the idea.” If you will read back over what I have written about this manager and note the quiet, subtle, unobtrusive progressiveness which characterized his treatment of the doughnut maker, maybe you will get the full force of his closing remarks. It seems to me there is a vast power of suggestive- ness about the incident of this “lab- oratory.” There is another great handicap uns der which the grocery trade—the in- dividual trade, I mean—labors. That is, that so many grocers enter business experimentally. Having a little money and thinking they see a “fair gamble” in a certain town or location, they rent the place, stock it and fix it up more or less. If things happen to turn out well, all right? if not. they say they are ‘out of luck” and they wind up and cut as best they may. Rut ‘he department store man and the cha’n grocer neither “take a fair gamble,” nor depend on any sort of “luck,” nor yet do they enter business on any experimental pian. They study the environment. locality, apparent (Continued on page 31) TRADESMAN eel COOKIE MOST DELICIOUS AND WHOLESOME. CAKES AND CRACKERS ARE February 2, 1927 YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. e Bakers INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables LLLLMMUAMLALL LLL LLL LLL LLL LLL LLL EEEEEEEEEZEZEEZZZZEZEZZEZ. STERPIECES . of th Art n Prscuit Co, Grand Rapids,Mich. KLIMA MAMA ALLLLALLLA LL LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLEZEEEZZZZEE. M.J. DARK & SONS Kid bbdbdbdddddbiiddddddidiisaiicaaauuanaaeaccxzzZEZZEZZZZZ. business. FLEISCHMANN’S YEAST SIX REASONS FOR SELLING (1) It banishes constipation, (2) relieves indigestion, (3) clears the skin—this means better health. (4) It turns chance customers into regular buyers, (5) makes healthy customers who buy more groceries, (6) enables a grocer to render a service to his customers—this means better Ask the Fleischmann man. FLEISHMANN’S YEAST service Don’t Say Bread — Say HOLSUM *~ February 2, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER INCREASING MEAT SALES. (Continued from page 16) content with a big profit on small volume should be in the very small minority. This type of store will not stimulate much desire for more meat eating. One profitable factor which is stead- ily growing each year is the merchan- dising of ready-to-serve meats. These are the meat loaves, the luncheon specialties, the attractive molds of cooked corned beef, beef and pork combinations in various size casings. There are approximately sixty of these ready-to-serve varieties of meat food products, and they are appealing more and more to the housewife. They are quick to serve on the table, and there is approximately no waste. They are almost 100 per cent. food. They are not only delicious as appetizers, but there is such a varied assortment, that three or four kinds easily can serve as the main meat dish for the meal. These ready-to-serve meats are so tasty and nutr‘tious that it is quite likely that they will play a great part in developing the consumers’ appetites for more meat eating. It is quite illogical to stress more meat eating unless there can be found a practical reason for it. The prac- tical reason is this: People can eat meat without worry; they can enjoy its wonderful palatability and = can benefit from its superior food qual- ities. Why? Because the building and repairing of tissues is one of the prime functions of any food. High-grade proteins are needed during growth and, later in life, for repair. Meat furnishes these high-grade proteins. Meat not only has a high percent- age of the most complete form of pro- tein known, but also contains other necessary elements, so that when bal- anced with vegetables, fruits, dairy products and cereals, it assures a good, all-around diet. If varied meats are used—lean, fat, liver, kidney, heart and sweetbreads—then one will have valuable proteins for replacing tissues and taking care of growth require- ments; fats for furnishing energy; certain vitamins for control and stim- ulation, and some of the important mineral salts for various functions. The newer nutritional work of chemists, physic‘ans and dietitians establishes for a meat diet the same high rank that the instinctive judgment of man- kind has granted it for countless cen- turies. There is one thing I want to men- tion at this time. The packer sales- mlan is in a position to help the dealer a great deal. The salesman gets around among the retail trade and has the opportunity to see how dealers are merchandising their products. Any new stunts he tells other dealers about are appreciated and put into opera- tion. Many dealers’ organizations are alive to the necessity for stimulating a desire for meat among the public. Probably one of the most practical methods which has been used is the products campaign. Let me trace this through for you: Packers in your town find beef chucks dragging. They are low in price, yet dealers find the consumers are holding back. The wholesalers and dealers get together and map out a little campaign. The packers agree to help the dealer stimu- late his trade to eat pot roasts, chuck steaks, meat pies and beef stews. In fact, any dish which calls for meat from the beef forequarter. Window streamers are printed, fea- turing pot roasts and other tasty dishes from the forequarter of beef. These are distributed by packer sales- men, fat and tallow wagon drivers and through the local dealers’ organization. The dealers put them in their win- dows, behind their counters and in other suitable places in their shops where they will be seen by the public. Recipe leaflets, containing several tasty dishes to be had from beef fore- quartet cuts are printed and distribut- ed to dealers who, in turn, hand them to their customers, or wrap them up i neach bundle which leaves their Store. In the meantime, the editors of the local papers are persuaded to run a short story on the campaign, pointing out the healthfulness of the products which at this time are selling at rela- tively low-price levels. One of the dealers puts on a radio talk on the economy of preparing dishes from the beef forequarter. The local broad- casting station has civic pride and is willing to do this. Any time a food faddist whispers in your ear that meat is harmful, you whisper right back and tell him that recent scientific experiments have in- dicated that a diet which does not contain protein from animal foods would lead to race extinction within a few generations. Now, if you want to do the right thing by your son’s grandchildren, keep these facts in mind. Sell more meats and groceries to more people. The independent dealer must in- crease his volume if he expects to compete with the progressive retailer of to-day. If he expects to continue to provide a good living for himself and family and remain in business at the same time, he cannot sit back and merchandise as he did fifteen years ago. John C. Cutting. 2. >____ Hides, Pelts and Furs. Green, Nor foe 08 Green: Nol 2 oe 07 Cored, Nob eee 09 Cured. NG. 2 08 Calfskin, Green, No. 1 2 2 11 Caltstin, Green, No 2 2203) 6c 09% Caltskin Cured: No to. 12 Calfskin, Cured No. 2 10 00 10% morse, No, be 3 00 Horse, No: 2 ae 2 00 Pelts. ee 50@75 Shearitngs, 0 10@25c Tallow. Prime 07 No. 1 07 No. 2 06 Wool. Unwashed, medium -.._...________ @35 Unwashed, rejects ....-..-.._..._. @25 Unwashed. fine 2. ~~-@30 Racoon NOC area $9.00 Non T Medium, oo 7.00 NO. 2 Sinaloa 5.00 Skunk. NO EP BigCk s $2.50 Ma ch Short 2 1.75 INSEYOW PERORG en No. Twos at value. Red Fox, INO. Maree eos $12.00 Wo. 1 Medium 2200 ~- 10.00 WO.) Sma 8.00 DEPENDABLE KIND” National Candy Co., Inc. PUTNAM FACTORY Grand Rapids, Michigan KML LLL LLL ddd ULLLdlidlildidllllidiliddllu: THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., 8S. W. GRAND RAPIDS, MICHIGAN Yellow Kid Bananas all year around Bananas are the year ‘round fruit. They are clean, whoesome, nutritious and delicious. “Yellow Kid’ Bananas are uniformly good. Send in your orders. The Vinkemulder Company GRAND RAPIDS, MICHIGAN DELBERT F. HELMER Importer COFFEE AND TEAS Phone 66021 All Work Guaranteed By Over Thirty Years Experience. 337-39 Summer St., Grand Rapids. Coffee and peanut roasting for the trade. N NY NY NY AY NY NY NY NY NY NY > > N NY N x w s NY NY N N AY NY NY NY NY AY NY NY NY AY ys NY > NY NY ~ GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G R AN D RAPES § MtHcC#8eite@GgaNn Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan HARDWARE Michigan Retail Hardware Association. President—George W. McCabe, Petos- key. eee L. Glasgow, Nash- ville. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Looking Forward To the Spring Paint Trade. Written for the Tradesman. A great many hardware dealers de- vote a portion of the relatively inactive winter months to making preparations for the spring paint campaign. The spring campaign is a big factor in every year’s turnover in the paint department; and it is up to the dealer to make the most of the opportunities it presents. He cannot do so unless he makes adequate preparations in ad- vance. For while a certain proportion of paint business will undoubtedly come to him, the lion’s share of the business will fall to the lot of those dealers who go out after the business aggressively. It must never be forgotten that pa'nt business required in 99 cases out of 100 a preliminary process of paint education. This is true in all depart- ments of the paint trade. In interior paint specialties, though the individual sales may be in compara- tively small amounts, the average in- d‘vidual does not realize the possibili- ties, or the improvement which a com- paratively small expenditure will make to floors, walls and furniture. He has, accordingly, to be educated in regard to the possibilities. On the other hand, while the public has a clearer comprehension of the need and the desirability of exterior painting, the expenditure involved in the average job is large; and the aver- age individual will deliberate a long time before he undertakes any large expenditure. So again a process of paint education is necessary. A large percentage of the public is very indifferent to the importance and necessity of good paint. When a man builds a house, he is a rare exception if he does not paint it. But after a few years, when the house is in need of re-painting, either the owner feels that he needs the money for other— supposedly more important—purposes, or he thinks the house will go another year or two without harm, or he is entirely indifferent to the subject. The property owner who, the minute his house shows the need of paint, at once realizes that need and orders the job done, is the very rare exception. It will be seen, therefore, that paint education—‘n other words intelligent paint publicity—is very much needed if the dealer is to realize even a fair proportion of the money-getting pos- sibilities of the paint department. A first essential is to see that the stock is well selected and assorted. In selecting the spring stock the dealer should make it a point to secure a line of goods in which he has the ut- most confidence. It may be that the firm from whom he purchases his paint has several lines of specialties that he does not carry in stock. Whether or not the dealer should stock all these lines is for him to decide; but in any event he should not take the agency for a line of specialties unless he in MICHIGAN tends to push the goods and create enthusiasm among his salespeople in regard to the new line. It is a mistake to place a line of goods in stock and leave that line to sell itself. In making a decision as to the line he will handle the dealer should put quality first. With quality as a foun- dation, proper co-operation between dealer and manufacturer, and up-to- date advertising methods, the dealer is bound to make a success of his paint department. Satisfaction is dependent on quality. You can’t push a poor line of paint successfully two years in succession. Business building with a quality line at a reasonable price may be slow; but it is sure. Of course, it should be re- membered that satisfaction is not al- together a matter of price. Adaptabil- ity to individual requirements is an es- sential element in paint merchandising and a high grade paint has often been condemned when the fault rested en- tirely with the user who was ignorant regarding the proper method of ap- plying the paint. This point should be taken up by the dealer when arranging his spring order; and every salesman should be thoroughly informed regarding all the lines put in stock. The services of the pant traveler should be utilized, to instruct the salespeople in the selling points and proper utilization of his paint lines. In regard to preparation, a well as- sorted stock of popular colors is es- sential in the handling of exterior paints. With arrangements for prompt- ly filling re-orders, it may not be nec- essary to stock heavily; but the dealer should sedulously avoid the risk of running short of a popular color. A study of last year’s sales will show what were the popular colors then; and while various color combinations fluctuate in popularity, it is pretty safe to stock last year’s colors, even while you watch vour sales to see if there is a sudden rush demand for some new combination this season. “Keep up your stock at all times,” is an essential axiom of paint selling. Plans should be worked out also for prompt and systematic reordering when the stock of any color for which there is a keen demand falls dangerously low. In addition to selecting his stock, the dealer can right now make prac- tically all his preparations for an ag- gressive selling campaign. In paint selling the most effective method is personal solicitation. This should be backed by direct-by-mail advertising, newspaper advertising, window dis- paint demonstrations. In fact, all the recognized advertising methods can be utilized to advantage. play and Now you can prepare practically all this advertising in advance. The man- ufacturer as a rule offers very effective co-operation in direct-by-mail adver- tising of the follow-up tvpe. It will be worth while, however, for any deal- er to supplement this by some adver- tising of his own, even if it is only a personally-signed circular letter to his list of prospects or a series of adver- tising talks in the local newspaper. The manufacturer will, primarily, advertise the brand of paint; it is for you, as the local dealer, to tie up your store effec- TRADESMAN February 2, 1927 Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Farm Machinery and Garden Tools Blanklet - Lined Coats GRAND RAPIDS, MICHIGAIN PAPER FLEECE TWINE The twine sheepmen want for tying wool Put up in two pound tubes Full bales-80 pounds Ask our salesman or write for prices Fostex: Stevens&(Co. 57-59-61-63 COMMERCE AVE., S. W. Grand Rapids, Michigan Founded 1837 q_eeeeeenen Prize 41-55 Brookside Avenue, THE BEST THREE AMSTERDAM BROOMS White Swan AMSTERDAM BROOM COMPANY Amsterdam, N. Y. Gold Bond Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust Storm-proof, Dirt-proof, Leak-proof, Rattle-proot ade and Installed Only by M AMERICAN METAL WEATHER STRIP Co. h 144 Division Ave., Nort Citz. Telephone 51-916 Grand Rapids, Mich all-meta) Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN 7 Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle SnEEEEnemmmmmmmseee EE, February 2, 1927 tively and definitely with the manu- facturer’s more general advertising. You can draft now any direct-by- mail advertising the manufacturer pro- vides. Also, you can prepare adver- tising copy for use in the local news- papers. You can also sketch on paper the designs for any window displays that may suggest themselves. When the time comes these displays can be modified to suit your immediate re- quirements; but it will be helpful to have such a preliminary sketch for your guidance when the time comes to put the display together. The interior arrangement of the paint stock is important. Paints should be given a reasonably prominent place in the store. Whatever space is given them, see that it is utilized to the best advantage; and even if the space is small, you can use it to put on an in- terior display that will catch the eye. ‘Color cards, posters and other ma- terials can be effectively used to help out window and interior displays. So can photographs of successful paint jobs done with your brand of paint; or lists of satisfied paint customers. “Be- fore and after” photographs are good where the property-owner has no ob- jection to your using them. Anything involving contrast, and showing the improvement result'ng from the use of paint or paint specialties is helpful in making an effective display. Now is a good time to put together your prospect list for the spring cam- paign. Bear in mind that the paint season starts with th ewarm weather; and that your follow-up campaign should start several weeks in advance of the season and should be planned to continue through the entire season. And you must have your prospect list compiled before you start your direct- by-mail campaign. As a basis, take last year’s prospect list; eliminating those prospects who have actually purchased paint or who for other reasons are no longer in the market. Add to this the names of any paint enquirers brought to your notice. If a man shows interest in painting, get his name, address and other particu- lars; and see that your salespeople do likewise. A good idea is to make an inspection of the residential streets in your community or section, note down all properties needing paint, get the names of the owners, and put them on your list. Bear in mind, however, that a small and intelligently-selected list of prospects determinedly followed up is better than a more extensive list compiled at haphazard. Incidentally, see that names are correctly spelled, initials correct, streets and numbers correct. It will usually pay you to do some outside work in the early part of the season—in fact, before the season ac- tually gets under way. Canvass some of the likeliest of your prospects and get them tied up at once. A few ad- vance orders like this, to which you can refer in talking to later prospects, will give your spring paint campaign a good start. It is important to have your sales- people well posted in regard to paint selling. Get them together once or twice before the campaign starts. Go over the prospect list with them; dis- MICHIGAN cuss individual prospects; get them to help in checking up names and ad- dresses; get them to canvass individ- uals with whom they may have influ- ence. Also discuss your paint line with them; talk over its selling points; see that they are weil grounded in re- gard to the correct methods of apply- ing paint and able to give sound and authoritative advice in answer to any questions your customers may ask. Have the paint traveler go over the whole ground with your staff. In short, use every effort to see that every member of your staff is a real paint salesman. See, too, that your salespeople are enthused with the idea of making this a record year for the paint department. Enthusiasm counts for a great deal; and enthusiasm can be inspired by good leadership, constant individual encouragement, and real recognition of good work by your salespeople. Victor Lauriston. — +2. ___ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Seeretary of State: Oakhurst Realty Co., Port Huron. Fireproof Construction Co., Detroit. Briscoe Devices Corp.. Pontiac. Clearport Valve Co., Dowagiac. R. A. Smith Manufacturing Co., Min- den Citv. Haggerty Land Co., Detroit. Josselyn Realty Co., Ann Arbor. George A. Fuller & Co., New York and Detroit. Hutchins’ Car Roofing Co., Detroit. Betty Lane Co., Bay City. Benzie County Power Co., Frankfort Riviera Theaters Inc., Detroit Murphy Chair Co., Detroit. Farm Realty Co., Flint. Buehler Leaf Tobacco Co., Detroit. Greater Detroit Eastward, Detroit. Universal Victor Co., Detroit. St. Clair Haven Realty Co., Detroit. Detroit Baking Co., Detroit. J. J. Van Kersen, Inc.. Kalamazoo. Allegan Furniture Shops, Allegan. Columb‘a Motor Truck Co., Pontiac. Quincy Mutual Oil Co., Adrian. Sarasohn Stores Co., Inc., Detroit. Finch Hardware Co., Jackson 3ronson Mutual Oil Co., Bronson. Shamie Bros., Inc., Detroit. Simmers & Waalkes, Inc., Detroit. Northview Land Co., Royal Oak. Marcellus Milling Co., Marcellus. Franklin-Raynor Co., Vicksburg. Lakeside Cranberry Co., Alpena. Harry E. Saier Co., Lansing. Buchanan Co., Hillsdale. Burt D. Howe Co., Detroit. M. Gourwitz, Inc., Detroit. —_2-.___ Make the Best of Life. What's the use of always fretting Over ills that can’t be cured? What’s the use of finding fault with What we know must be endured? Does it make our burdens lighter If we grumble ‘neath their load? Does it make life’s pathway smoother If we fret about the road? Better use our time than fill it Full of sighs and vain regrets Over some imagined blunder— As does he who always frets. We cannot expect life’s pathway To be always strewn with flowers: Nor the time which God has given To be all made of happy hours. Storms will follow every sunshine, Grief be mixed with every joy; And ’tis best that it should be so— Gold’s too soft without alloy. Half our trouble’s our invention, We're to blame for half our strife; Then, if life is what we make it, Why not make the best of life? ——~-- >. Chain stores do not tolerate weak links, TRADESMAN 23 LOSS AND DAMAGE overcHarce ; CLAIMS BLANKS $1.00 PER PAD BARLOW BROS. 549 Ottawa Ave., N. W. GRAND RAPIDS, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Link, Petter & Company (incorporated) Investment Bankers 6ch FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN ASK FOR KRAFT (GEESE RK variety for every taste A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES een MICHIGAN EMPLOYMENT INSTITUTION for the BLIND SAGINAW W.S., MICHIGAN Henry Smith FLORAL Co, Inc. 35 Monroe Avenue GRAND RAPIDS Phone 9-3281 ITARRY MEYER Distributor 816-20 Logan St. Grand Rapids, Michigan INSURED BONDS paying 6% It is just as important to insure investments against loss as it is to carry prop- erty insurance. You take no risk with the money you invest in our 6% Insured Bonds. They are secured by first mortgages on_ individual homes worth double and principal and interest is guaranteed by U. S. Fidel- ity & Guaranty Co., with assets of $48,000,000. Tax exempt in Michigan. INDUSTRIAL COMPANY ASSOCIATED WITH INDUSTRIAL BANK GRAND MICH- RAPIDS IGAN IVAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS 3avcnnee Shortning HONEY—Horse Radish OTHER SPECIALTIES Quality-Service-Cooperation Your Next Tire Be a Corduroy --Built as good | as the best and then made better | by the addition of Sidewall Protection Sidewall Protection (REG, U. S. PAT. OFFICE) Added Reinforcement. An original THE CORDUROY TIRE CO. GRAN Patented and Visible Plus Feature 24 COMMERCIAL TRAVELER Interesting Towns Between Los Angeles and San Bernardino. San Bernardino, Calif., Jan. 15— When Shakespeare indited the line, “What fools we mortals be,” he most assuredly had a royal hunch, which reminds me that according to all press reports, the most eminent Queen Marie, of Bulgaria, arrived home with- out a ripple of applesauce, and her countrymen were still wondering why they had not heard she was out of town. There were no receptions and history does not state whether any- one met her at the train to help her along with her 185 trunks, etc. Now in the old country they take a different viewpoint on this royalty stuff than we do in America, where our forefathers made provision against the establishment of any such kind of autocracy. Evidently Europe is hardened to kings and queens, dow- ager this and consort that. Perhaps she has seen so much of this class of nobility that she no longer gets a thrill out of viewing them, let alone kissing the hems of their garments. Possibly this may be due to the fact that they have made the discovery that they have little influence and cannot pos- sibly do them a great deal of harm. It will be just as well for America if we have no more visiting royalty for awhile. It will give the high-hat- ters a chance to change their clothes and rest up a bit, don’t you know. Scions of nobility are embarrassing to have around and distract attention from more pressing affairs and set up foolish standards, which the great and near-great seem to think all important. To consider the whole matter soberly, such adulation as shown for the wife of a ruler of an insignificant nation was ridiculous. Now in America every man and wo- man is a member of the nobility and few realize it. But what makes Amer- ica so popular in the eves of royalty is that we have all got a supply of “hog and hominy” on hand and we also possess the ducats which they very much require. If Marie found it easy picking. as some reports tell us she did, a fresh crop of princes or baronets are likely to drop in on us at any time and pass the plate. When the President goes on a tour, he pays his fare just like the rest of us. He may jot it down in his ex- pense account, but it is paid just the same and when he traevls he is usual- ly on business for the Nation. But let a queen or a lady in waiting hover around and the railroads will almost rupture themselves in the'r efforts to supply service without charging for it. We ought to know better, but it seems there are always a large per- centage of our people who want to zo on dress parade and wear a red sash or a badge of some kind and _ offer themselves as door mats for royalty. That is what's the trouble in Mexico lack of royalty. The Mexicans don’t want a republic. They «want (and truthfully they ought to have) another Diaz. They are ignorant and don't know any better. but when it comes to intelligent America, well, “What fools we mortals be.” The Pacific Electric Company, of which T have heretofore spoken as the greatest service provider which Calif- ornia has to offer, specialize on ex- cursions at half rates to many interest- ing points within a hundred miles of Los Angeles and one of these is what is called a “trip through the orange emp're.” It is exceedingly enjoyable, and one should not come to the Gold- en State without taking advantage of it. You leave Los Angeles on an observation car early in the morning, have an opportunity of viewing por- tions of the residence districts of that city, thence entering the gardens of the San Gabriel valley, passing through MICHIGAN attractive cities, and about luncheon time you are surrounded by all the ravishing attractions of Riverside, which is not only a_ brilliant gem among the ciites of Southern Califor- nia, with a population of upwards of 30,000, but surrounded on every side hy the tallest snow clad peaks of the Serra Madre mountains. Its altitude is 850 feet. Like many of these charm- ing municipalities I have visited since being here, it is a hard task to try and describe it adequately. It has the usual paved streets, 100 miles of them, bordered by palms, roses and shrubbery of every description. Its commercial institutions are of the highest grade, its public buildings and residences superb. At Riverside we ‘are allowed two hours for luncheon at Glenwood Mis- sion Inn, which is known to. every traveler who has ever covered Califor- nia. In architecture the Mission ef- fect is carred out everywhere. Its meals and service are 100 per cent. Its museum contains a wealth of beautiful and interesting historicai relics, its grounds are surpassing in loveliness and it certainly is deserving of much more than passing mention. Riverside is the birthplace of the navel orange in America. In 1873 the first two trees were brought here from Brazil, and from these two have come all the navel oranges raised in the United States. Within the city limits are 16,000 acres in citrus groves and sixteen of the largest shipping ware- houses in California; also a beaut‘ful lake of forty acres, effectively hemmed in by foliage and flowers. From Los Angeles to San Bernard- ino, as the crow flies, is about seventy miles. This is called the Gateway City and is where the famous orange expositions are held annually. On the way here you pass through the largest vinyard in the world, at the foot of Mt. Robidoux. The San Bernardino mountains face you evervwhere. On the West slope of the mountains you have sunshine and warmth: on the other, snow in profusion—four feet deep in places. The “Rim of the World” is the pic- turesque name which has been given to the highway that circles the moun- tains, by which Big Bear and Arrow- head hotels are reached. For much of its length this h‘ghway is a mile above sea level, and in some places the altitude is considerably more. From this wonderful height may be seen on one side the Mojave Desert: on the other the orange groves and other tertility reaching to the sea. Picture a vast territory of 30,000 square miles, as large as seven or eight Eastern states. Endow _ this kingdom with a wealth of resources that might be the envy of many a Nation. Provide this area with great fertile valleys, guarded with forest covered mountain ranges with their lakes. streams and snow-capped peaks. ‘hen people it with 180,000 inhabitants and you in reality have, just as is cla med, an Inland Empire. Thirty vears ago a writer in a pioneer news- paper chronicled the fact that San Bernardino had 1,000 population, and at that time was third in importance in the state. It now has 36,000 and re- tains its commercial supremacy. Arrowhead Lake is next. visited. some twenty miles distant. It is an attractive resort, with an alluring ho- tel, which operates the year round, specializes on baths and enjoys a pat- ronage from long reaches. Redlands, known as_ the Radiant City, is at the head of the San Ber- nardino valley. At an altitude of ap- proximately 1,500 feet, with 15,000 acres of orange groves spread out in front of it and the mountains at its back door. It possesses all the beau- teous features of the other towns | have mentioned. In the perfection of auto bus. ser- vice California is pretty close to 100 TRADESMAN February 2, 1927 YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Rates $1.50, $2, $2.50 and up per day Menus in English MORTON HOTEL Wo. C. TAGGART, Manager e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD.- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel NILES, MICH. 80 Rooms—50 Baths 30 Rooms with Private Toilets Cc. L. HOLDEN, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon te Michigan tall tae. MESES) Bapaizes. Warm Friend Tavern Holland, Mich. Under the new management of Mr. and Mrs. E. L. Leland offers a warm welcome to all travelers. All room rates reduced liberally. We set a wonderful table in the Dutch Grill. Try our hospitality and comfort. E. L. LELAND, Mgr. It is the Tuller Gor Value Facing Grand Circus Park, the heart of Detroit. 806 leasant rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER HOTEL DOHERTY CLARE, MICHIGAN Absolutely Fire Proof, Sixty Rooms, All Modern Conveniences. RATES from $1.50, Excellent Coffee Shop. “Ask the Boys who Stop Here.” HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager Hotel Roosevelt Lansing’s Fireproof Hotel 250 Rooms—$1.50 up. Cafeteria in Connection Moderate Prices One-half Block North of State Capitol CHAS. T. QUINN, Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorcE I.. Crocker, Manager. February 2, 1927 per cent. Busses run day and night on through -schedules between Los An- geles to Seattle, skirting the Pacific shore for more than 1,000 miles. When night time comes, a passenger on one of these busses, presses a button that allows the back of the seat to drop in a reclining position, sinks into its upholstery and composes himself into sleep. Even if he cannot sleep, the Pullman service has nothing on him. He can at least secure relaxation and a certain amount of rest. Now, some of the busses have had tiny kitchens built into them that are even more compact than the ordinary apartment k'tchenette. The steward who pre- pares the meals can hardly turn around in his minute orbit, but he develops a surprising variety of food. . They call this the “non-stop” ser- vice. Not only can you go to Seattle and Portland, but regular service is operated between Los Angeles, Salt Lake, Denver and even Texas cities. If you want to ride during the day, such a service is provided, and you can stop over night at some conveni- ent hotel. Of course, a majority of the passengers prefer to eat and sleep on terra firma but the service is there and you can take your choice. To keep busses from being delayed when far from terminals, the operat- ing companies have provided aero- planes for use as “trouble shooters.” Should an axle break or a gasket burn out when the bus is too far away from home for quick arrival of a relief bus, the driver gets a passing autoist to take him to the nearest phone, from which a call brings him the spare parts and he is soon on the way. The rail transportation lines have made a big fight on this type of ser- vice, for the reason that it is surpris- ingly popular with the public. The state officials have rather abetted the railroads in their fight, but the feature of inter state service has taken them out from under state control and the U. S. Supreme Court has decided that they are a legitimate industry. There is keen competition between rival bus lines, but the traffic is in- creasing all the time and thousands of through passengers may be seen hov- ering around their stations every day. I think in amount of service and qual- ity of equipment California has the call on Michigan, and we certainly are showing some volume of passenger business. It is said that at least 8,000 people pass through the bus terminal stations of Los Angeles every day. It does not seem to be for the reason of cheaper fares, because the Pacific Electric Railway, covering a vast ter- ritory, makes attractive rates at all times and the bus fares are mostly based on steam line charges. It is simply because passengers have a better opportunity of getting in per- sonal touch with the territory through which they pass and hecause the ser- vice is more frequent than that offered by the steam lines. : As in Michigan, the interurban lines are “acting up” on account of the en- croachment of the busses and are mak- ing a demand on the State Railroad Commission for increased fares, a form of suicide. It always seemed to me that some railroad officials, especially when it comes to dealing with a real complication, show the mental capacity of a four-year-old school boy. If the railroad had a monopoly, it might be different, but here they are dealing with real competition and advancing their rates because of the encroach- ment of their competition. Not only encouraging the public to patronize the bus lines, but making them sore, which is poor policy. As has already been announced, the case against Aimee Semple McPher- son, in the Los Angeles courts has been dismissed. It cost the taxpayers here at least $100,000 and was worth millions to Aimee, who will now, no doubt, go to the lecture platform. The MICHIGAN only one here who objected to the dismissal of the case were other church organizations, showing the application of “charity” planned 2,000 years ago. When it Gomes to competition between religious organizations, prize fights and horse racing become tame affairs. When I got to pronouncing San Juaquin, San Wawkeen, I felt I had accomplished a heap, but I imediately stubbed my toe on San Jose, which the aborigines pronounce San Hosay. Some system, I would call it. But I like the golloptious rhythm and melodiousness of these Spanish names. They appeal to me almost as effectively as the vaunted climate and scenery. In fact, they make these commodities appear more beautiful. They sound like ready money. For instance, Playa Del Rey, sounds a whole lot better by that name than it would by the English equivalent, King’s Beach. Just imagine Carpenteria, which commonly means “Carpenter Shop,” called by that name by a railroad brakeman. Almost as bad as Grooch’s Junction. Palo Verde sounds a lot more prosperous than. “Green Tree,” even if the meaning is just the same, and El Camino Real brings to mind a wide, winding road, stately and beau- tiful, rather than a mere trail. All California, and tourists as well, fall under the spell of singing tuneful syllables. La JJolla looks good on paper, but is improved 100 per cent. in its pronunciation, La Holay. San Pedro, and its inner ° harbor, Wilmington, are said to be the mari- time marvels of the century. It is a city within a city and spreads upwards from the ocean into the hills which almost entirely surround it. It is lo- cated about twenty miles from Los Angeles business center, but is. still within the limits of that municipality, a place of much shipping and many beautiful homes. It had: 7,000 residents in 1910, and now claims upwards of 50,000, and its shipping has increased in proportion. Fort MacArthur, on an eminence, is equipped with batteries of heavy guns for coast defense, and the major por- tion of the Pacific division of the U. S. Navy is anchored, at most times, off the entrance to the harbor. The harbor at Wilmington is ab- solutely controlled by the city of Los Angeles. It owns all the wharves and controls all the features of shipping development. The Los Angeles Steam- ship Company, on a steamer of which— the Calawaii—I leave on for Honolulu to-day, is a purely local corporation. Two years ago a committee of 200 representative businessmen, rail and marine officials, planned a harbor im- provement program, collaborating with the Federal Government, and then went ahead and accomplished much. Four great railroad systems reach its docks, and now at least 500 vessels call here every month, with ocean connections reaching to every port of the world. Nearby is the great oil producing center, Signal Hill, from which oil is piped to the carriers at the Wil- mington docks, tankers in myriads leaving here for the Antipodes and other points daily. There are over 300 fishing canneries and plants located at this point, with a monthly payroll ex- ceeding $2,000,000, and an investment of $75,000,000. I notice that the Hotel Harvey, Constantine, Michigan, has changed hands. I am sorry to hear of this, though I hope the Hassingers, who have operated it so successfully and satisfactorily for years, have done well in disposing of it. Some years ago a Tradesman contest for the purpose of locating the ideal country hotel of Michigan named the Hotel Harvey as the verdict approved by. many travel- ing men. Mr. and Mrs. Leon Laws, of Allegan, are the new owners, but TRADESMAN Mr. and Mrs. Hassinger, it appears, will remain there until April to see they have proper introduction to the “regulars” who patronize the institu- tion. Now for the “Briny.” Aloha. Frank S. Verbeck. Wholesalers Give Retailers Dinner. Saginaw, Feb. 1—Retailers of Birch Run, Frankenmuth, Bridgeport and Tuscola and several local bankers en- joyed the hospitality of members of the Wholesale Merchants’ Bureau of the Board of Commerce at a good fel- lowship dinner at Fischer’s hotel, Frankenmuth. About 115 attended the dinner, which was followed by a pro- gram of speeches. Both Saginaw and outside speakers stressed the value of the meeting which is the first of a series of its kind plan- ned during the year, in blending the interests of the urban and suburban business men for the general good. Through such affairs an invaluable un- derstanding is reached, the speakers said. Among those addressing the gather- ing were: Otto Trinklein, president of the Frankenmuth Board of Commerce; William Zehender, Frankenmuth; Thomas Watson, secretary of the Birch Run Board of Commerce: Fred J. Fox, Charles W. Haensel and Michael A. Gorman, all of Saginaw. Ralph C. Morley, jr. president of the wholesalers’ organization, acted as toastmaster and welcomed the guests. Mr. Trinklein responded. Every Sag- inawian present was introduced by William A. Rorke, manager of the wholesalers’ bureau, who also led in community singing. —_--—— —_ Gabby Gleanings From Grand Rapids. Grand Rapids, Feb. 1—Wm. E. Bos- worth, who was identified with Mose- ley Bros. thirty-five years as office manager, has taken the management of the potato department of the Vinke- mulder Co. Arthur Gregory, formerly suear buyer for the Judson Grocer Co., has become a full fledged real estate sales- man, handling Detroit suburban prop- erty. Terry Barker, formerly cashier for the Worden Grocer Co., is now on the road for A. E. Brooks & Co. In the bankruptcy report (furnished by an official in the bankruptcy court) last week, Perry & Oudman_ were given as creditors of the Purity Pie Shop to the amount of $600. Mr. Oudman assures the Tradesman that their claim is only $53.95. —— ~~. Lake Freight Service Established at ZOO. Kalamazoo, Feb. 1—The Goodrich Steamship Lines, will inaugurate di- rect freight service between Kalama- zoo and Chicago. J. A. Johnson, gen- eral freight agent, has leased the freight warehouse in West Main street, formerly occupied by the Kalamazoo, Lake Shore & Chicago Railroad, and reports that a fleet of trucks will be operated to Benton Harbor and Hol- land, connecting at those points with boats for Chicago. The company will offer free door delivery in Kalamazoo. The same company is also planning to extend its service with the opening of the summer season. 25 The PANTLIND HOTEL The center of Social and Business Activities in Grand Rapids. Strictly modern and fre- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS Corner Sheldon and Oakes Facing Union Depot; Three Blocks Away. Rooms with bath, single $2 to $2.50 Rooms with bath, double $3 to $3.50 None Higher. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. New Hotel with all Modern Con- veniences—Hlevator, Ete. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Roms with Bath $2.50 and $3 soyeenienspeinninnenen anerannse cece 26 IN THE REALM OF RASCALITY Cheats and Swindles Which Merchants Should Avoid. Detroit, Feb. 1—Knowing that you have the interests of the merchants of Michigan in mind at all times, I am writing to advise you that a clever crook is operating a hosiery swindle in this State. The man’s name is Kent. The name of the house is the Aristo- cratic Hosiery Co., 230 Market street, Newark, N. J. The man has a very clever scheme. He defrauded Mrs. C. O. Misch (Misch Dress & Hat Shop), 55 Macomb street, Mt. Clemens, out cf $188 The order blanks, etc., show that they are not trying to do business on the square. The first shipment 1s always sent C. O. D. Your investigation and then publish- ing the facts may save many a mer- chant a similar loss. s Sidney A. Styer, Seventeen years on the road in Michi- gan. ; The concern named is not rated— not even listed—by the mercantile agencies, which gives reason for the bel'ef that the claim of fraud is per- haps well grounded. This concern will be carefully investigated by the archi- tect of this department and the result duly chronicled in a later issue of the Tradesman. Atwood, Jan. 29—Last fall we re- ceived a sample pair of men’s socks, with the customary billing, from the Great Western Spinning & Knitting Mills, Duluth, Minn. We wrote these people that we were tired of returning samples or remit- ting for them and told them on re- ceipt of return postage and 50c for packing and storing we would return the socks. : : Enclosed you will find their answer. Have you heard from any more of your subscribers in regard to these people? We intend keeping the socks until they do as we asked them to do. Henry Klooster & Co. The letter Mr. Klooster refers to ex- presses regret that the recipient is not willing to retain the shipment and pay for it on regular terms, but protesting against being penalized to the amount of 50 cents for packing and return Mr. Kloostcr is perfectly within his rights and we hope he stands firm and that every other mer- chant who receives unwelcome and unordered goods stands firm until this abandoned. No this source postage. grievous abuse is other complaints have reached the Realm. from The janitorial branch of the stench bomb industry, with its allied force— the thugs’ trust, had its origin in Chi- cago, and was transplanted by busi- ness marauders, who, after careful investigation, determined that Detroit offered easy pickings. The manner of organization is as follows: An agent calls on the janitor and if he succeeds in signing him up as a member of the industry, he gets a commission for his efforts and the janitor pays a certain stipulated sum each month into the treasury of the free-booters. Tf the janitor does not sign up, he is threatened, bombed, and ‘f he doesn’t “see the light,” he is eventu- ally slugged and driven off the job. The protesting apartment owner is al- so treated to the third degree if he objects to his janitor being brought into the fold and his property is dam- aged or destroyed. stench MICHIGAN The first citizen of record in De- troi't to discover the workings of this nefarious industry was one Johnson, somewhat given to temperamental flights. He lived in an apartment building and had about as many troubles as Bungle of comic strip fame. One evening, after a hard day’s work, he arrived home weary and hungry to discover that his wife had just gotten in and that there was no meat for dinner. He called up the neighborhood store and ordered a steak sent over pronto. After a reasonable wait the meat didn’t arrrive, so Johnson called up again. He was told that the steak would not be delivered, as the union janitor demanded a 10 per cent. com- A few minutes later the irate cliff dweller had rounded up the care- taker and after a few words a battle ensued in which the janitor got de- cidedly the worst of it. The matter was reported to the agencies who are endeavoring to curb the stench bomb industry, and the in- vestigation revealed a serious state of affairs. It developed that wherever mission. the grafters had secured control of an” apartment building, either through en- rolling the janitor willingly or by in- timidation, or coercing the owner, or both, petty blackmail was rampant. Residents of apartments so controll- ed were informed that they would do business only with certain firms—that is, purchases which called for delivery —and from these establishments the janitor collected his commission of 10 per cent. or more. In this manner nothing could be delivered in the apartment unless tribute was exacted, and under the protection of the indus- try tenants paid well for any service the janitor rendered or they got no service. A typical example of apartment house stench bombing occurred at the Belfour Apartments, 245 Glendale avenue, Highland Park, the janitor of which was not affiliated with the union. The first bomb landed in the lobby with nauseating effect. Every known means was employed to combat the terrible odor and the tenants were pre- vailed upon to remain. A few nights later an alert leasee noticed two men loitering in the areaway with their car standing at the curb with the engine running. These men had what appeared to be apples and oranges in their hands, but they were in reality disguised stench bombs. The tenant took the number of the car and a little later, after the bombs had been hurled into the jan- itor’s apartment, he called the police and gave them his information. The officers rounded up the car, smelling of the bombs, and two men with the odor of the bombs on their clothes and arrested them. They were charged with malicious destruc- tion of property, a felony, despite their attempts to have the accusation read discrderly conduct, a misdemeanor. One was convicted after trial and the o‘her pleaded guilty. The sanctity of the American home and the safety of women and children ‘s of little moment to the stench bomb industry. Here are a few instances, TRADESMAN talen from many on record, of this species of atrocity perpetrated in 1926: Jan. 23. Stench bomb thrown into home at 1546 Chicago boulevard. Jan. 23. Stench bomb thrown home at 5319 Oregon avenue. Jan. 25. Stench bomb thrown home at 2315 Longfellow avenue. May 2. Stench bomb thrown home at 4972 Ivanhoe avenue. May 27. Stench bomb thrown home at 5622 Brooklyn avenue. May 27. Stench bomb thrown home at 979 Hudson avenue. July 5. Stench bomb thrown into home at 565 W. Grand boulevard. In all instances the bombs were broken and their contents ruined every- thing they came in contact with, be- sides leaving a lingering odor which prevented the use of the rooms for months. In one instance the damage to furnishings totalled $5,000 alone. Citizens who believe that law and order should prevail in our community have come to the conclusion that the punishment for these outrages by union thugs should more drastically fit the crime, and a movement is on foot to institute changes in the statutes of the State to make them apply more directly and efficaciously to the depre- dations of the stench bomb industry and its allied branch, thugs’ trust cre- ated and maintained by all the union organizations of Detroit. —_—_--.__ Items From the Cloverland of Michi- : : gan. Sault Ste. Marie, Feb, 1—The snow storm of Tuesday mussed up our nice streets again, after having been put in such good condition by our City Man- ager, but it looks as if they will soon be cleaned again, judging from the rate they are working to remove the snow. A good share of the autos are out yet and expect to keep on all winter. Many of our merchants have not found it necessary to get out the sleighs, for the first time in history here. Earl H. Owen, who since October has been in charge of the dairy de- partment of the Soo Creamery Co., has resigned his position, but has not divulged his intentions for the future. Prior to taking the position with the Soo Creamery Co. he was for several years in charge of the milk depart- ment of A. H. Eddy and for a time he had charge of the Puritan Creamery. Mr. Owen has made many warm friends in the Soo who hope to hear of his remaining here. News reached here last week that the first robin of the year was seen in the Canadian Soo by one of her reput- able citizens, who saw the robin com- fortably sitting in a tree. If this is a fact, it will rob one of our well-known citizens, who usually sees the first robin on the American side of the river. Fred J. Zschetzsche, of Sheboygan, Wis., has moved to the Soo, accepting the superintendency at the Northwest- ern Leather Co., succeeding Albert S. Capron, who has resigned. Mr. Zsche- tzesche has been connected with the Armour Leather Co. for the past twenty years. Mr. Capron has made many friends during his stay here. He bought one of the best homes in the city, is a member of the Country Club, also the Sault Club, and has been active in many social affairs. As soon as he can dispose of his holdings he expects to move back East. His many friends regret his departure and wish him every success for the future. Orders and satisfied customers are what count. It isn’t your religion or vour politics or the clubs to which you belong. It is putting your proposition into into into into into February 2, 1927 across so you can repeat that justifies your claiming to be a salesman. The news announcing the death of Thomas Green, the Assistant Attorney General at Lansing, last Sunday came as a shock to his many friends here. Mr. Green was one of the best known citizens here before moving to Lan- sing, having held many positions of trust while practicing law and acting as Prosecuting Attorney here. Many expressions of sympathy were sent to the bereaved family. A country isn’t made great by the number of square miles it contains. It's the number of square people. The D., S. S. & A. Railway announc- es a new schedule, commencing Jan. 23, changing the time for Detroit from here to 4 p. m., which had been here- tofore leaving at 4:45 p. m. Better connect‘ons with East, South and Westbound trains at Detroit is the reason given by the railroad for the change. The tourist season promises to be- gin earlier this year than it has in for- mer -vears. This is indicated by the large number of enquiries as to early spring fish ng. Many ardent fishermen who have visited this district before know that excellent fishing is to be had before the fly season. During May some of the largest fish of the season are taken. William G. Tapert. —_2>2>—____ Still Pushing Surplus Stock. Retailers are still engaged in clear- ing seasonal stocks of men’s suits and overcoats through special sales. Re- ports in the wholesale market indi- cate that the consumer response has not been as good as it should have been in view of the stiff mark- downs that have been taken. Sur- plus stocks of cheaper lines of over- coast, which are now in the hands of the stores, are not being easily ab- sorbed. Until the sales make further headway, and retailers still have some weeks to dispose of the goods, addi- tional orders for spring merchandise are expected to be slow in coming. Meanwhile, manufacturing clothiers are conservatively producing spring mer- chandise. —_++2—____ Still Taking Brimless Hats. Notwithstanding all the talk about small felt hats and large hair hats for early spring, it appears that buyers in town at the present time really pre- fer the small brimless types. These hats are made of fancy woven bodies, somewhat like those which were seen here last spring. Trimmings consist mostly of jeweled motifs or fancy co- cardes of grosgrain or belting ribbon. The favored colors run to blues, tans, reds and purples, with a profusion of black and white, to meet the early spring trade. Some ribbon hats are called for, but the demand thus far is mostly for the dainty chapeaux that look well with fur-trimmed coats. ——_2-._____ Good Sampling of Silk Coats. Manufacturers report much interest in silk coats on the part of buyers. Ordering has not yet reached the ac- tive stage, but for so early in the season the sampling of models is de- scribed as very good. Black satin is used principally in the garments, the heavier fabrics being employed al- most exclusively. In some instances the coats are fashioned of imported Fur trimmings are lavishly used, light colored pelts being favored in order to afford the necessary contrast to the black satin, sil:s of ribbed types. February 2, 1927 MICHIGAN TRADESMAN 27 se = DRUGS Sodium perborate =. 0 parts WHOLESALE DRUG PRICE, CURRENT Michigan Board of Pharmacy. Castile SoeP Cs eS 3 parts A a : President—James E. Way, Jackson. Oil of peppermint _______ 1 part Prices quoted are nominal, based on market the day of issue. Vice-Pr-esident—J. C. Dykema, Grand 2 Cale b ipitated.. 90 t Rapids. oe ee pated Oe eee Acids Cotton Seed ____ 1 25@1 45 Belladonna _____ @1 44 Director—H. H. Hoffman, Lansing. . Magnesium carbonate ____ 10 parts Boric (Powd.) __ 12%@ 20 Cubebs _____-__ 6 50@6 75 Benzoin _______. @2 28 Coming Examinations—Detroit, Jan. 18, Castile soa 3 parts Boric (Xtal) __ 15 @ 25 Higeron ________ 9 00@9 25 Benzoin Comp’d_ @2 40 19 and 20; Grand Rapids, March 15, 16 Seas orate mance pam = Carbolic ____ 34 @ 40 Sucalyptus -... 1 25@150 Buchu ________ @2 16 and 17. Oil of wintergreen _______ 1 part Cite a 50 @ 65 Hemlock, pure-_175@2 00 Cantharadies __. @2 52 On Gf i rZ Muriatic __.__.. 3%@ 8 Juniper Berries_ 4 50@4 75 Capsicum @2 28 1 Of peppermint oo Y2 part Nigic (oo 9 @ 15 Juniper Wood ~150@175 Catechu __ @1 44 Dandruff Remedy. 3. Magnesium oxide ________ 50 parts Gralic gma 45 _. : ---- : ne e co oF be a © Ty, ~' ~ icate 2 ~ . ae ra, oO. ---- oicnicum P. Henry Utech CO ROATES the Calcium carb. precipitated 100 parts Sol a oo “ae “a Lavender Flow_-_ 7 50@7 75 Cubebs __...-. —- @2.: 76 following formula of a preparation with Magnesium dioxide ______ Cae 0 Ler Gar’n_ ; ei = Digitalis _-/ = 04 which he has had success, to the Bulle- Menthol eles ee ay ae eae Z parts Ammonia Fad, “yaw, bbl. @ 86 a 2 = tin of Pharmacy, and makes the com- Saccharin _ 1 part Water, a6 deg... 2 16 Linseed, cx agg ng “ane oe Ammon... o 04 ce. ae [oe ater, 18 deg.__ 05 3 e edie —...._ @1 25 ments herewith: Oil of peppermint ________ 2 parts Water, 14 7 -- 4%@ 11 Linseed, ph ty “= = — Colorless_ = 50 : : _ vis : Carbonate ae 20 25 ustard, arti OZ. POM, CxO oo 56 : —_+++__ The formula is quite interesting, and E Chloride (Gran. 09 @ 20 Neatsfoot ______ 1 25Q1 a King @1 44 was given me by a physician of large Salicylated Talucm. e Olive, pure -_.. 3 75@4 50 Myrrh _......._ @2 52 i 3 icyli i Olive, laga, I Tomica ____ 1 80 experience. It is a well-known fact pis acid ~-~----_______ 1 dr. Balsams gaa aia 2 15@3 00 a ane eo: 40 that chloral hydrate has decided stim- RE As ee ess 6 ozs. woes ae e — . imac Sk 8% . . . a= @ fowe ve freon 2 a Vo ulant and antiseptic properties, and = copodium ---------_-_-___ 3 ozs. fir (Oregon) _. 68Q1 00 Orange, Sweet 5 00@5 25 Rhubarb —_____- @1 92 ae st ee is emeouae rh and eliminating this sebaceous scurf | cade re es 1 oz. Pennyroyal ____ 3 25@3 60 irom the scalp. The cantharides acts , og a0 quantity sufficient. Barks i is gaara br Paints : : ° . a , -= i Fr as a rubefacient and is slightly stimu- ee Ce ee 1 dr. — pre nek ha ne a coe De 1 25@1 50 ioe ie ale lana . : “ == ande 0 <4 ’ lating. The cinchona is somewhat I . oe Reo ener eas 2 drs. Sassafras ot £2 fC 10 50@10 75 Lead, white oil__ 144%@15 eee eS Cll 8) ers, Sete at OWS req 25 Sassafras, true 1 75@2 00 Cchre, yellow bbl.” @ 2% part a brownish color to the finished ae aS @ @estne powder. Spearmint ______ 9 00@9 26 Red Venet’n Am. 3%@ 7 —_ 2.2 >_____ are Sperm ______. 150@1 75 Red Venet’n Eng. 4@ 8 product. These three substances are Carbolated Tooth Powder. erries a UU §téa9 6 Putte: 5@ 8 simply mixed with a perfumed hydro- Cale Po eee @1 S Tar USP __.._- 65@ 75 Whiting, bbl. -- = @ 4% gee : alcium carb. precipitated 1000 parts *##SA ---------_____ @ Turpentine, bbl. @ Ss; Whiting 5%@ lv alcoholic liquid according to the fol- Juniper ____.___. 12@ 25 i 4@1 07 L. H. P. Prep... 2 90@3 05 Orris t Turpentine, less 94@1 07 5 lowing recipe: BO mines eae 250 parts Prickly Ash ____ @ 78 Wintergreen, Rogers Prep. __ 2 90@3 05 ' a Castile soap!) 125 parts 1egt 6 00@6 25 “arina cologne r cent. Se z E Wintergreen, sweet gr : ( pe Dore acid (20 ee 125 parts tis mune i hyal cee 3 00@3 25 : cologne spirit) _...___... ee 30 parts Tite? a —— OO SS wintergrcans art" tees oe Miscellaneous Ti / i A ors a ; : : Cae Worm Seed -___ 6 00@6 25 Baa oe Tincture of cantharides -___ + O26 Ol of eucalypius 5 pases vo. as z Acetanalid es ie 3 Tincture of cinchona flay ____ 2. ozs. co. Flowers Alam. pad. aaa Chioral hydrate 2% ozs S : : Artes: ot @ 45 eround 2 09@ 15 5 Tie ‘ ummed Up in a Single Word Chamomil i i ; i re . e (Ged.) @ 60 Potassium Bismuth, Subni- Magnesium carbonate a sufficient We have seen many great fortunes Chamomile Rom. @ 50 Bicarbonate ---- 35@ 40 ae a 3 70@3 $0 oo . accumulated, but they do not domin- Guns > aa 30 Fe powdered me 07@ 12 ‘ater to make ------______ 120 928. te the people. Rather the people Agusts ies ‘m6 Gn cosa feb Gna © 2 Steen a . . « foe a + ’ rang «@ 3 Permanganate _. 20@ 30 Chalk Prepared. 144@ 16 oe preignie pmo “a Prosper‘ty is not based on indolence _— oo Pow.) ao a Pruasiate, yellow 40@ 50 Chloroform ---- 51@ 60 il it becomes clear, and the i oe oetida __-___ 5 id 3 7 Ct 1 Hydrate 1 15@1 75 c : a n dissolve and ease, on avarice and greed, or on POWe S240 75@1 00 Suna” sang 350 to Caeatne a 12 10@ 12 80 the chloral hydrate in the filtrate. selfishness and self-indulgence. It is | Camphor ____-_22 ee Crees Butier —. 1 Ss i \ sul of ud Es : s Guaige oo @ 80 Corks, list, less_ 40- i Oxydizing Tooth Powd a Eco ere gf Roots Copperas 2%@ xydqdizin oo owcer. iz 7 itv i S a ee - Copperas, Powd. 4@ a y “ ei denial and generosity. It is all sum Kino, powderca.” @1 20 rem ae 7 “— : Corrosive Sublm 1 8002 a oe cum carb. precipitate_. 75 parts med up in a single word, it is char- Myrrh a @ ee Blood, powdere 4 75 Cream Tartar _. 31@ 38 Magnesium car aa 2 ale: Ag yrrh, powdere oe. : Cuttle bone _____ 40@ 50 gnes carbonate 10 parts acter. Calvin Coolidge. Opium, powd. 19 65@19 92 Elecampane, pwd. 25@ 30 Destine 6@ 15 Ingersoll and Westclox Watches We are General Distributors for the above Lines and carry complete lines in stock INGERSOLL WATCHES Plain Dial— Costs You Sells for Wankee: 82 $1.02 $1.50 enna ee 1.67 2.50 Ganiog 22 2.17 3.25 Midget ie 2.17 3.25 Wrist-Metal Dial 2 ee 2.33 3.50 Radiolite Dial— Yankee Radiolite __.____ 1.50 2.25 Eclipse Radiolite ___________ 2.17 3.25 Junior Radiolite __.._____ 2.67 4.00 Midget Radiolite ___________ 2.50 3.75 Wrist Radiolite _...__._____ 2.67 4.00 Jeweled Models— Waterbury . $3.00 $4.50 Waterbury Radiolite ________ 3.67 5.50 Waterbury Rolled Gold Plate 5.33 8.00 Reuance 4.00 6.00 Reliance Rolled Gold Plate __ 6.33 9.50 WESTCLOX WATCHES Pocket Ben— Bach) Ge a $1.05 Dozen Lot Each 2... 1.02 2 Dozen Lots, Baek ee .99 Glo Ben— ACH $1.58 Dozen Lots, Mach 1.53 2 Dozen Lote a, 1.49 Hazeltine & Perkins s Drug Company Grand Rapids Opium, gran. 19 65@19 92 Shellac (oo. 65@ 80 Shellac Bleached_ Tragacanth, pow. @17 Tragacanth ____1 75@2 25 Turpentine ..... @ Insecticides ATSGMIG 2 08@ 20 Blue Vitriol, bbl. @07% Blue Vitriol, less 08@ 15 Bordea. Mix Dry 13@ 22 Hellebore, White powdered paninleieaa io - Insect Powder __ Lead Arsenate Po. is4o2? “4 and Sulphur Sy 8@ 23 Paris Green .____ 20@ 37 Leaves Buckho o20 85@1 00 Buchu, powdered_ @1 00 Sage, Bulk ______ 25@ 30 Sage, % loose __ @ 40 Sage, powdered__ @ 35 Senna, Alex. _... 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Urat . 20@ 25 Oils ee Bitter, true 2 oo: 7 50@7 75 Alsonan Bitter, artificial __..__ 3 00@3 25 Almonds, Sweet, rue oe 1 50@1 80 Gg me ae imita A oe: 26 Amber, ae -- 1 25@1 60 Amber, rectified : pe 75 POE B ee eo 1 40@1 60 Bergamont ____11 weet 75 Cajeput 1 50@1 75 Caaaia oo 4 00@4 25 Castor 2: 1 60@1 85 Cedar Leaf __._ 1 75@2 00 Citronella ______ 1 25@1 50 Cloves) 22 3 00@3 = Cocoanut. _____. 25@ Cod Liver ~_____ 1 5002 i0 Crotop --.--....- 2 00@2 26 Gentian, powd... 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered —_____ 45@ 650 Goldenseal, pow. @8 50 Ipecac, powd. __ @6 00 Ei¢orice 2.2 35@ 40 Licorice, powd... 20@ 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd.-._ @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground ... @ 90 Sarsaparilla Mexican, Glycerine ~....... 32@ 52 Squille 35@ 40 Squills, powdered 60@ 70 Tumeric, powd.-. 20@ 25 Valerian, powd.__ @1 00 Seeds ERG, @ 35 Anise, powdered 35@ 40 Bird, te 2 a7 17 Camary 2. w@ 16 Caraway, Po. .30 =< 30 Cardamon __.... 3 75@4 00 ae pow. a ive = Fennell 280 40 eee ~~ (%@ 15 Flax, ground — 7%@ 15 -- 07% Foenugreek, pwd. 15@ 25 Hemp 0 7, 15 Lobelia, powd. .. 1 60 Mustard, yellow 119 25 Mustard, black.. 20@ 25 Peppy —...._ 180 30 Quince 1 00@1 25 SRG e 2 Sabadilla ...... 60@ 70 Sunflower __-. 11%¥@ 15 Worm, American 30@ 40 Worm, Levant — 5 00@5 25 Tinctures Aconite 8 @1 80 Ales @1 56 PRTC @1 44 Asafoetida - -_- @2 28 @ Dover's Powder 4 00@4 50 Emery, All Nos. 10@ 15 Emery, Powdered @ 15 Epsom Salts, bbls. @ 3% Epsom Salts, less 3%@ 10 Ergot, powdered __ @2 bo Flake, White _. 15@ Formaldehyde, Ib. 15% @30 Gelatine __..___ 80@ Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. ou Glauber Salts less 04@ Glue, Brown -.. 21@ 30 Glue, Brown Grd 15@ 20 Glue, Whte -... 27%@ 35 Glue, white grd. HS) 35 Glycerine -_... 56 Hope .200 700 85 TOQING c2 6 45@7 00 lodoform .. 8 00@8 30 Lead Acetate _. 20@ 30 Minee @1 50 Mace, powdered. @1 60 Menthol ________ 7 80@8 50 Morphine __.. 11 18@11 93 Nux Vomica -__. 30 Nux Vomica, pow. 17@ 25 Pepper black, pow. 40@ 50 Pepper, White, pw. 50@ 55 Pitch, Burgudry 20@ 25 Quassi ga cast RE Es 12@ 15 Quinine, 5 oz. cans @ 659 Rochelle Salts _ 30@ 35 Sacharine 2 60@2 75 Salt Peter ..._.. 11 22 @ Seidlitz Mixture. 30@ 40 Soap, green _... 15@ 30 Soap mott cast. 22%@ 25 Soap, white castile case @12 50 Soap, white castile less, per bar __ @1 45 Soda Ash __.-___ 3 10 @ Soda Bicarbonate 3%@ Soda, Sal... 02%@ Spirits Camphor @ Sulphur, roll -... 3%@ Sulphur, Subl. ‘“e 10 Tamarinds __.... 20@ Tartar Emetic _. 70@ Turpentine, Ven. Vanilla Ex. pure 1 75@ Vanilla Ex. pure 2 50@ Zinc Sulphate __ 06@ anteantpcseraenaicesiereannasanrhnen, 28 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED Lard DECLINED Canned Pineapple Canned Pears ——— AMMONIA Arctic, 10 oz., 3 dz. es. 3 75 Arctic, 16 oz., 2 dz. cs. 4 00 Arctic, 32 oz., 1 dz. es. 3 25 Quaker, 36, 12 oz. case 3 85 00 8 50 10 lb. pails, per doz. 15 lb. pails, per doz. 11 95 25 Ib. pails, per doz. 19 50 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. __.. 95 Royal, 6 0z., do. _... 2 70 Royal, 12 oz., doz. __ 5 = Royal, 6 ib. _____ Rocket, 16 0z., doz... 1 3 K. C. Brand Per case 10c size, 4 doz. ______ 3 70 l5e size, 4 doz. -.____ 5 50 20c size, 4 doz. ______ 7 20 25e size, 4 doz. ______ 9 20 50c size, 2 doz. ______ 8 80 80c size, A ape, : 85 10 Ib. size, % doz. 15 Freight prepaid to roid point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. 60 70 Fruit Drops 70 Caramels 70 Sliced bacon, large __ Sliced bacon, medium Sliced beef, medium — Grape Jelly, large ___ Grape Jelly, medium_-_ Peanut butter, 16 oz. Peanut butter, 10% oz. Peanut butter, 6% oz. Peanut butter, 3% oz. Prepared Spaghetti __ Baked beans, 16 oz.__ bt mt DO HB DOP DO OO OT ~~ o BLUING The Original Condensed My Li 2 oz., 4 dz. cs. 300 903 oz., 3 dz. cs. 3 75 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 3 45 Corn Flakes, No. 124 3 45 Corn Flakes, No. 102 2 00 Pen, Wa, 226) 23 3 = Pep, No. 202 __.__.__ 75 Krumbles, No. 424 __. 2 70 Bran Flakes, No. 624 2 45 Bran Flakes, No. 602 1 50 Post’s Brands. Grape-Nuts, 24s __._ 3 80 Grape-Nuts, 100s - -- Instant Postum, No. 8 Instant Postum, No. 9 Instant Postum, No. 10 Postum Cereal, No. 0 Postum Cereal, No, 1 to an Post Toasties, 36s __ 3 45 Post Toasties, 24s 45 Post’s Bran, ‘245 oe ao BROOMS Jewell, doz. 5 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.__ 9 Ey. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 lb. 10 00 OY 222 1 75 Whisk, No. 3 2 2 75 BRUSHES Scrub Solid Back, 8 in. ___. 1 50 Solid Back, 1 in. _... 1 75 Pointed Ends -___--.. 1 25 Stove pneirer 22 1 80 No. 60 2 2 00 Peeriess. 2 60 Shoe No. 4-0 2. 2 25 NO: 20 3 00 BUTTER COLOR Dandelion ___.--____ ~~ 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. _.___ 12. Paraffine, 6s —_______ 14% Paraffine, 12s ________ 14% Wicking 9 40 Tudor, 6s, per box __ 30 CANNED FRUIT - Apples, 3 lb. Standard 1 50 Apples, No. 10 __ 4 50@5 75 Apple Sauce, No. 10 8 00 Apricots, No. 1 Apricots, No. 2 0 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 Blackberries, No. 10 Blueber’s, No. 2 2 00@2 75 Blue berries, No. 10__ 14 00 Cherries, No. 2 __W_ 75 Cherries, No. 234 ___. 4 50 Cherries, No, 10 ___ 14 00 Loganberries, No. 2 __ 3 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, sliced ; 25 Peaches, No. 2 eee 2 75 Peaches, No. 2% Mich 3 25 Peaches, 2% Cal. 3 00@3 25 Peaches, 10, Mich. _. 8 50 Pineapple, 1 sl. -____ 1 75 Pineapple, 2 sli. _... 2 80 P’apple, 2 br. sl. ... 2 40 P’apple, 2%, sli. -.... 3 00 P’apple, 2, cru. 60 Pineapple, 10 cru. __ 9 Gf Pears, No. 2 . 3 15 Pears, No. Raspberries, No. 2 blk 3 25 Raspb’s, Red, No. 10 13 50 Raspb’s Black, No: 20 2 2 00 Rhubarb, No. 10 4 toe 50 Strawberries, No. 10 12 00 CANNED FISH Clam Ch’der, 10% oz. Clam Ch., No. Clams, Ecce No, 1 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 oz._ Chicken Haddie, No. 1 Fish Flakes, small -_ Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. — Lobster, No. %, Star Shrimp, 1, wet —...__ 90 Sard’s, 4% Oil, Key __ 6 10 Sardines, %4 Oil, k’less 5 50 Sardines, % Smoked 75 Salmon, Warrens, %s 80 Salmon, Red Alaska 10 Salmon, Med. Alaska Salmon, Pink Alaska Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 65@1 80 Tuna, %, Albocore __ 95 Tuna, %s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, is. Curtis, doz. 7 00 pike bs WG en Misisiseiets in oe oa a A CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ Beef, “oe 1, Roast Beef, 2%, Qua. sli. Beef, A oz. Qua, sli. 2 00 Beef, oz., Qua. sli. : 75 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s ___ 2 20 Deviled Ham, %s __. 3 60 Hamburg Steak & Onions, No, 1 __.... 3 15 Potted Beef, 4 oz. __ Potted Meat, % Libby Potted Meat, % Libby Potted Meat, % Qua. 90 Potted Ham, Gen. %& Vienna Saus., No. % Vienna Sausage, Qua. 95 moo tO oH o Veal Loaf, Medium __ 2 65 Baked Beans Campbelis, 1c free 5 _. 1 15 Quaker, 18 Fremont, No. 2 Snider, No. 1 Snider, No. 2 Van Camp, small _.. 86 Van Camp, Med. -_-. 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips —. 3 75 No, 2%, Large Green 4 50 W. Beans, cut 2 1 45@1 75 WwW. Beans, 10 22: 7 60 Green Beans, 2s 1 45@2 25 Green Beans, 10s __ @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s, Soaked 95 Red Kid, No. 2 ______ 1 26 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 25 Beets, No. 3, cut -.-. 1 60 Corn, No. 2, stan. __ 1 25 Corn, Ex. stan. No. 2 1 55 Corn, Corn, No. 10 __ 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole __ 2 00 Okra, No. 2, cut --.. 1 65 Dehydrated Veg. Soup 90 Dehydrated Potatoes, Ib. Mushrooms, Hotels .. 38 Mushrooms, Choce, 8 oz. 48 Mushrooms, Sur Etra 60 Peas, No. 2, E. J. _.-. 1 66 Peas, No. 2, Sift, sume 2 ’ Peas, Ex. Fine, — 25 Pumpkin, No. 3 1 35@1 60 Pumpkin, No. 10 4 0u@4 75 Pimentos, %, each 12@14 Pimentoes, %, each _ 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 40@1 50 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. a 1 25 Spnach, No. 2.. 1 60@1 90 Spinach, No. 3.. 2 10@2 50 Spinach, No. 10_ 6 00@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@2 26 Tomatoes, No. 10-. @8 00 CATSUP, B-nut, ema oo 1 90 Lily of Valley, 14 oz... 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 8s ... 1 45 Paramount, 24, 16s __ 2 40 Paramount, Cal, __.. 14 00 Sniders, 8 oz. —..... 1 76 Sniders, 16 oz. _--_. Quaker, 8% oz Quaker, 10% oz. —. Quaker, 14 oz. 1 90 Quaker, Gallon Glass 13 00 Quaker, Gallon Tin __ 9 00 CHILI SAUCE Snider, 16 oz. ________ 3 30 prider, 8 OZ... 2 30 Lilly Valley, 8 oz. __ 2 25 Lilly Valley, 14 oz. __ 3 25 OYSTER COCKTAIL. Sniders, 16 oz. ________ 3 30 Sniders, 8 oz. _______ 2 30 CHEESE. Roquefort 58 Kraft, small items 1 65 Kraft, American __ 1 65 Chili, small tins __ 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 Wisconsin Flats and Deimos 29 Ronehorn 2 fag New York New 1926 __ sap Sage ooo 33 Back 20 30 CHEWING GUM. Adams Black Jack __-. 65 Adams Bloodberry - _.. 65 Adams Dentyne ___-__-- 65 Adams Calif. Fruit -_-. 65 Adams Sen Sen -_--... 65 Beeman’s Pepsin __..._ 65 Beechnut Wintergreen_ 70 Beechnut Peppermint — 70 Beechnut Spearmint -._ 70 Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 Juicy Fruit — Wrigley’s P-K ~ 65 Teno: ~ 65 Weaherry. 222 65 COCOA. Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ____ 4 50 Pastelles, No. 1 _..._12 60 Pastelles, % Ib. ._._-- 6 60 Pains De Cafe .-. 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ...__ 215 1 Ib. Sot Tin Bon ee 8 00 7 ooh "Rose Tin Bon ee 9 00 13 ae ‘Couine De Cara- 00 13 20 12 oz. Rosaces .....10 80 % lb. Rosaces __.. 7 80 % Ib. Pastelles _--__ 3 40 Langues De Chats _. 4 80 CHOCOLATE. Baker, Caracas, %s __-. 37 Baker, Caracas, %s -.-. 35 COCOANUT Dunham’s 15 lb. case, %s and %s 48 15 Ib. case, %8 ----_- 47 15 Ib. case, 4s 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, 0 ft. 50@4 00 Braided, 50 ft. _____ 2 25 Sash Cord ____ 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Molrose 0 -- 36 TAbverty: 2 28 Muaker 2.00 ke 43 PPGTOW. 2 41 Morton House —__-__.. me aRONO oo 38 Royal Club __--.___-_. 42 McLaughlin's Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 1 ib. tins 3 Ib. tins Coffee Extracts M. Y., per 100 ______ 12 Frank’s 50 pkgs. __ 4 25 Hummel’s 50 1 Ib. CONDENSED MILK Leader, 4 doz. _.-___. 6 75 Eagle, 4 doz. __..___ -- 9 00 MILK COMPOUND Hebe, Tall, 4 doz. . 4 50 Hebe, Baby, 8 do. —. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby -_.... 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 75 Quaker, Baby, 8 doz. 4 65 Quaker, Gallon, % dz. 4 60 Carnation, Tall, 4 doz. 5 00 Carnation, Baby, 8 dz. 4 90 Oatman’s Dundee, Tall 5 00 Oatman’s D’dee, Baby 4 90 Every Day, Tall -... 5 00 Every Day, Baby .... 4 <4 Pet, Tal 5 0 Pet, Baby, 8 oz. _.____ 4 30 Borden’s Tan oo 5 - Borden’s Baby -_-_.. Van Camp, Tall __._ 4 30 Van Camp, Baby ... 3 75 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 50C 75 00 Worden Grocer Co, Brands King Edward __-_. 6 Master Piecé, 50 Tin_ 35 00 Canadian Club -._._. 35 00 idttie Tom: 22 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac ____ 75 00 Webster Knickbocker 95 00 Webster Belmont_. 110 00 Webster St. Reges 125 00 Bering Apollos -... 95 00 Bering Palmitas —_ 115 00 Bering Delioses ___. 120 00 Bering Favorita __.. 135 06 Bering Albas —_._._ 150 00 CONFECTIONERY Stick Candy Pails Standard 2 16 Jumbo Wrapped -.... 19 Pure Sugar Sticks 600s 4 20 Big Stick, 20 Ib. case 18 Mixed Candy Kindergarten -..______ 17 Deacon 6 14 fe Oe French Creams ou __ 16 Paris Creams —.._...._ 16 Grocers 20 accues Fancy Chocolates ' 5 Ib. Boxes Bittersweets, Ass’ted 1 70 Choe Marshmallow Dp 1 70 Milk Chocolate A A 1 70 Nibble Sticks ~.....__ 1 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls _ 1 80 Magnolia Choc -_.... 15 Gum Drops Pails Anine oo 16 Champion Gums -._.... 16 Challenge Gums _..... 16 Havorite oo 19 Superior, Boxes ~_...... 23 Lozenges Pails A. A. Pep. Lozenges 18 A. A, Pink Lozenges 16 A. A. Choc. rere 16 Motto Hearts —.-.._.. 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --_.---.. -- 18 O. F, Hicsouel dps. .. 18 Anise Squares __------ 18 Peanut Squares —_..... aad Horehound Tablets __-. 18 Cough Drops Bxs Putnam's 1 35 Smith Bros. ..--..... 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4-o0z. pkg., 48s, ease 3 40 Specialties Walnut Fudge —_----_.. 22 Pineapple Fudge ___.._ 21 Italian Bon Bons -__.. 17 Banquet Cream Mints. 28 Silver King M.Mallows 1 50 Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5¢ -..... Mich. Sugar Ca., 24, 5c 80 Pal O Mine, 24, 5c _... 80 Maity Milkies, 24. 5c .. 80 Bo-Ka-To-Ka, 24, 5c —. 80 COUPON BOOKS 50 Economic grade 2 60 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR § Ib. boxes... 2 38 February 2, 1927 DRIED a pha Ap N. Y. Fey., ny ‘b. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice _. 27 Evaporated, Fancy __ 30 Evaporated, Slabs .. 26 Citron 20 2D; DOR 40 Currants Packages, 14 oz. -... 15 Greek, Bulk, Ib. -.____ 15 Dates Dromedary, 36s ____ 6 76 Peaches Evap. Choice ...._.__ Evap. Ex. Fancy, P. P. 30 Peel Lemon, American _... 30 Urange, American ____ 30 Raisins Seeded, bulk _________ 09 9% Thompson’s s’dles blk 9% Thompson’s seedless, 15 oz. Calitersta Prunes 90@100, 25 lb. boxes..@08 60@70, . boxes..@10 50@60, . boxes_.@11 40@50, . boxes..@12 30@40, . boxes_.@15 20@30, . boxes..@22 FARINACEOUS GOODS Beans Med. Hand Picked . - Cal. Limas Brown, Swedish ______ Red Kidney -.-..... 11 Farina 24 packages _______. 2 50 Bulk, per 100 Ibs. ..-. 06% Hominy Pearl, 100 lb. sacks __ 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 9 oz. package, per case Bulk Goods Elbow, 20 Ib. ~.---..-_. : Egg Noodle, 1 Olbs. .. Pearl Barley 1 30 2 60 Chester 0000 Barley Grits -.-....... 5 00 Scotch, Ib. -~ 05% Split, Ib. yellow -_-... 08 Split green —_--.-.... 09 Sage pal eRe ie 10 East India Tapioca Pearl, 100 Ib. sacks _. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant _. 3 50 FLAVORING EXTRACTS Doz. Doz. Vanilla PURE Lemon 135 _.. % ounce -_. 1 35 180 _.. 1% ounce -__ 1 80 3 20 -.. 2% ounce _.. 3 20 300 _.. 2 ounce ___ 3 00 5 50 _.. 4 ounce ... 5 60 UNITED FLAVOR Imitation Vanilla 1 ounce, 10 cent, doz. 96 2 ounce, 15 cent, doz. 1 25 3 ounce, 25 cent, doz. 2 00 4 ounce, 30 cent, doz. 2 25 Jiffy Punch 3 doz. Carton -.....-. 2 25 Assorted flavors, FLOUR Vv. C. Milling Co. Brands lily White _....__.. 9 90 Harvest Queen -...__ 9 80 Yes Ma’am Graham, SUBD 2 2 4u FRUIT CANS F. O. B. Grand Rapids Mason Halt: pint 8 40 One pint ~-..._....... 8 50 One quart __-........ 9 60 Half gallon __..... 12 60 ideal Glass Top. Rubbers. Half pint: 203 9 50 One pint —.-._______. 9 80 One quart _______.__ 11 75 Half gallon __________ 15 76 February 2, 1927 MICHIGAN TRADESMAN GELATINE _ 26 oz., 1 doz. case -- 6 00 31%, oz., 4 doz. case__ 3 60 One doz. free with 5 On: Jello-O, 3 doz. =... Minute, 3 doz. __----_. 4 05 Plymouth, White —--- - 55 Quaker, 3 doz. __-_-- 55 HORSE RADISH Per doz., 5 0Z. _------_ JELLY AND PRESERVES Pure, 30 lb. pails -_--3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 1 10 Buckeye, 18 oz., doz. 2 00 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 2g Nucoa, 2 and 5 Ib. __ oo Wilson & Co.’s Brands Oleo Certified =e 25% INGE ee 19 Special Roll ~--___.___ 20 MATCHES Swan. 140 ooo 4 75 Diamond, 144 box ____ 6 00 Searchlight, 144 box_. 6 00 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 6 00 Ohio Blue Tip, 720-1c 4 50 Blue Seal, 144 ______ 5 60 Reliable, 144 Waderal 1445050 5 St Safety Matches Quaker, 5 gro. case__ 4 25 MINCE MEAT None Such, 4 doz. _. 6 47 Quaker, 3 doz. case ._ 3 60 Libby, Kegs, wet, Ib. 22 MOLASSES Gold Brer Rabbit No. 10, 6 cans to case 6 20 No. 5, 12 cans to case 6 45 No: 2%, 24 cans to cs. 6 75 No. 1%, 36 cans to es. 5 50 Green Brer Rabbit No. 10, 6 cans to case 4 95 No. 5, 12 cans to case 5 20 No. 2%, 24 cans to es. 5 45 No: 116, 36 cans to cs. 4 55 Aunt Dinah Brand No. 10, 6 cans to case 3 25 No. 5, 12 cans to case 3 50 No. 2%, 24 cans to es. 3 75 No. 1%, 36 cans to es. 3 20 New Orleans Fancy Open Kettle __- 74 Choice oe 62 RRR 41 Half barrels 5c extra Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 6 Dove, 24, 2% Ib tVh. L. 5 2 Dove, 36, 2 lb Biack 4 3 Dove, 24, 2% lb. Brick 3 9 Dove, 6 10 Ib. Blue L. 4 4 Palmetto, 24, 2% Ib. 5 2 NUTS Whole Almonds, Tarragona__ 27 Brasil New. oo 18 Fancy Mixed ___------ 23 Filberts, Sicily ----__ 22 Peanuts, Virginia Raw 09% Peanuts, Vir. roasted 10% Peanuts, Jumbo, rstd. 19% Peanuts, Jumbo, std. 1.42 Pecans, 3 star __-_-- 20 Pecans, Jumbo __---. 40 Pecans, Mammoth __ 50 Walnuts, Califernia __ 38 Salted Peanuts Fancy, No. 1 =... -- 3% SUMO oe 16 Shelled Almonds _____-~-2---- 70 Peanuts, Spanish, 125 Ib. bags __i--- 124% Bilberte 22.0 32 POCAne 1 05 Walnuts ..---.-----. 90 OLIVES Bulk, 5 gal. keg ____ 9 Quart Jars, dozen 6 Bulk, 2 gal. keg 3 Pint, Jars, dozen 3 4 oz. Jar, plain, doz. 1 5% oz. Jar, pl., doz. 1 9 o2, Jar, plain, doz. 2 35 20: oz, Jar, Pi, do... 4 1 2 3 4 iz 3 oz. Jar, Stu., doz. 6 oz. Jar, stuffed, dz. 9 oz. Jar, stuffed, doz. 12 oz. Jar, ee doz. 4 50@ 20 oz. Jar, stuffed dz. PARIS GREEN Bel Car-Mo Brand 241 lobe pails. 8 oz., 2 do. in case__ . Ib. pails,.6 in crate i 22 ie Pans 12 Ip patie oo GG. 1b: ding) 290 eo IR pals PETROLEUM PRODUCTS Iron Barrels Perfection Kerosine __ 14.6 Red Crown Gasoline, Tank Wagon -_____ 10.7 Solite Gasoline ~______ 22.7 Gas Machine Gasoline 40.1 Vv. M. & P. Naphtha 21.6 Capitol Cylinder ____.. 39.2 Atlantic Red Engine__ 21.2 Winter Biack - 8 12.2 2 4 6 mpecial heavy ..... 8 Pixtra heavy oo 0. Transmission Oil 62. Finol, 4 oz. cans, doz. ; 5 Finol, 8 oz. cans, doz. 2 2 Parowax, 100 lb. 9 Parowax. 40, 1 Ib. 9 20,. 1° 1b. 9 Parowax, ‘i # 4 “ $ i z Semdac, 12 pt. cans 2 70 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour Barrel, 1600 count —. 17 00 Half bbls., 800 count 9 00 5 gallon, 400 count -. 4 75 Sweet Small 30 Gallon, 3000 __--__ 42 00 Bb Galion; 500 8 25 Dill Pickles 800 Size, 45 gal. _... 22 00 1000 Size, 45 gal. -_ 22 50 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. ri 75 Bicyole (2.20... 4 75 POTASH Babbitt’s, 2 doz. --__ 2 75 FRESH MEATS Beef Top Steers & Heif. _- ii Good Steers & H’f. 14@16 Med. Steers & H’f. 134%@15 Com. Steers & H’f. 10@12% Cows ete ee 14 Sea oo 13 Medi 2.6 12 Comnen 2... 10 Veal Pr ee ee 19 GOOG: aso 18 Medium 2. 14 Lamb Spring Lamb -.------ 24 Good: 3 eooree MeGtun: 22 22 Cor enetdios’ ae Mutton Good 14 Median. 2202 12 Poor 00 10 Pork EApht Hoes 2 16 Medium hogs .... 16 Heavy hoge 22 15 Loins, Med; _. 0 23 Butts 22 Snoulders 20s 18% Spareris 2 18 Neck bones... | 07 PROVISIONS Barreled Pork Clear Back __ 30 00@32 00 Short Cut Clear 31 00@33 00 Dry Salt Meats DS Bellies __ 18-20@20-22 Lard Pure in tierces —_____ 14 60 Ib. tubs ___.advance 50 Ib, tubs _._..advance % 20 lb. pails _._.advance % 10 lb. pails _.._.advance % 5 lb. pails ___.advance 1 3 lb. pails _.__.advance 1 Compound tierces ___. 10% Compound, tubs ______ 114% Sausages BOWRna be ee 1 RAV GE 14 Mrankfort 22 60 0 19 ROU 18@20 Veal 2220 oo t Tongue, Jellied __-__- 35 Headcheese _________- 18 Smoked Meats Hams, Cer., 14-16 lb. @30 Hams, Cert., Skinned A6-28 TD, 2 @ Ham, dried beef Meuenies @32 California Hams ___. @20 Picnic Boiled Bia 33 @35 Boiled Hams ____ 45 Minced Hams ____ Bacon 24 ee Boneless, rump 28 00@30 00 Rump, new .. 29 00@32 00 Mince Meat Condensed No. 1 car. 2 00 Condensed Bakers brick a Moist im giacs 6 0 Pig’s Feet Cooked in Vinegar he DB DIie. oe 2 50 % Dbis., 35 Ibs. ....-_ 4 50 Ae DBS oS 9 00 eo DS 17 00 mite, to ibs.) 23 1 75 4 Dbis,, 40 Ibe: oo 3 50 % bbls... 30: Ibs, 2. u.. 5 00 Casings Hogs, Med., per lb. ~.@55 Beef, round set ___. 23@36 Beef, middles, set_. @1 50 Sheep, a skein __.. @2 65 RICE Fancy Blue Rose ___. 06% Rancy PHMéead 2 09 Broken ROLLED OATS Silver Flake, 12 Fam. 2 25 Quaker, 18 Regular _. 1 80 Quaker, 12s Family -_ 2 70 Mothers, 12s, M’num 3 25 Nedrow, 12s, China _ 3 25 Sacks, 90 Ib. Jute -_ 3 35 Sacks, 90 Ib. Cotton __ 3 40 RUSKS Holland Rusk Co. Brand 18 roll packages —____ 2 30 36 roll packages __--- 4 50 36 carton packages __ 5 20 18 carton packages __ 2 65 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, bbls. -... 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packares 2 2 40 COD FISH ITO GRE, oes 15% Wood boxes, Pure __ 39% Whole Cod oo 11% HERRING Holland Herring Mixed; Keys 0 00 Mied, half bbls. ____ 9 50 Mixed: Dbis 22:50 2. 17 00 Milkers, Kegs __-_--- 1 10 Milkers, half bbls. __10 25 Milkers, bbls. ~_._-_ 19 00 K K K K, Norway —_ u 50 3-1b. pals 2 40 65 Boned, 10 Ib. boxes _- 15 Lake Herring 34: bbI., 100 Ibs... 6 50 Mackerel Tubs, 100 Ib. fney fat 24 . Tubs, 50 count 3¢ Pails, 10 lb. Fancy fat 2 00 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35 E. Z. Combination, dz. 1 35 2 Dri-Moot, doz 2 00 Bixbys, Doz: 1.35 Shimoga, dog) 8. 90 STOVE POLISH Blackine, per doz. __ Black Silk Liquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. E. Z. Liquid, per doz. 1 40 Radium, per doz. ____ 1 85 ee Sun, per doz. 35 DO et ee oo a 654 Stove Enamel, dz. Vulcanol. No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. _| 2.3 06 SALT Colonial, 24, 2 ib; _... > 95 Colonial: 36-136 25 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbis. __._ 2 690 Med. No. 1, 100 Ib. bg. 85 Farmer Spec., 70 lb. 90 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 lb., each 85 Butter Salt, 280 lb. bbl. 4 24 Block, 50 Ib. Baker Salt, 280 lb. bbl. 4 10 100, 3 Iv. Table oe 5 75 1, £ ib. Pable 2...) 5 25 28, 10 %D. Tables. 5 00 28 Ib. bags, Table __ 42 Old Hickcory, Smoked, 6-10 th, oo 4 80 Per case, 24, Z Ibs. __ 2 40 Five case lots =... 2 30 Todized, 24, 2 Ibs. ___ 2 40 SOAP Am. Family, 100 box 6 30 Export, 120 box =... 41380 Big Jack, 60s) (0. 4 50 Fels Naptha, 100 box 5 50 Flake White, 10 box 4 05 Grdma White Na. 10s 3 85 Rub No More White Naptha, 100 box _. 4 00 Rub-No-More, yellow 5 00 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 55 Wool; 100: boy 6 50 Jap Rose, 100 box ____ 7 85 airy, 100. box 20 5 50 Palm Olive, 144 box 11 00 rave, 100 Do 4 90 Octagon ee 6 00 Pummo, 100 box ___. 4 85 Sweetheart, 100 box _ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lge. 3 50 Quaker Hardwater Cocoa, 72s, box __.. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS , i Ey ; | He 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. EN Climaline, 4 doz. Grandma, 100, 5c —_.. Grandma, 24 Large _ Gold Dust, 100s Gold Dust, 12 Golden Rod, 2 Jinx, 3 doz. La France Laun., 4 dz. 3 60 wm CO CO ne 0D > o Luster Box, 54 2. 3 75 Old Dutch Clean. 4 dz 3 40 Octaeon, 60s oo. 4 00 Winse, 405) 2 3 20 eens 246 5 25 se No More, 100, 10 Se ee ea 3 85 Rub. No More, 20 Lg. 4 00 Spotless Cleanser, 48, A Oe 3 85 Sani Flush, 1 doz. __ 2 25 Sapolo,. 3 doz. 4.0. 3 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large __ 4 80 Speedee, 3 doz. ______ 7 20 Sunbrite, 72 doz. _._. 4.00 Wyandotte, 48 _.._ 15 SPICES Whole Spices Allspice, Jamaica __.. @24 Cloves, Zanzibar _.._. @40 Cassia, Canton @25 Cassia, 5c pkg., doz. @46 Ginger, African —_..._ @15 Ginger, Cochin __.___ @30 Mace. Penane 2. 1 10 Mico, No. fo @24 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 ____ @78 Nutmegs, 105-110 ____ @70 Fepper, Black 2... @45 Pure Ground in Bulk Allspice, Jamaica __. @18 Cloves, Zanzibar ___. @46 Cassia, Canton -___ @26 Ginger, Corkin _.___ @38 Mustard (0 @32 Mace. Penane (7 I 30 Pepper; Black —. | @50 INGERIORS (i @75 Pepper, White —.__. @60 Pepper, Cayenne ____ @32 Paprika, Spanish __._ @42 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, 3 oz. 95 ARO, 2 CFs 90 Onion salt 1 35 Gare 1 35 Ponelty, 33% oz. _... 3 25 Kitchen Bouquet ____ 4 50 Eaurel heaves =. 20 Marioram, 1 oz... 90 Savery, | on 90 eve, 2 Of) 2 90 Tumeric, 2% 02. .. 90 STARCH Corn Kingsford, 40 Ibs. .___ 114% Powdered, bags ______ 4 00 Argo, 48, 1 lb. pkgs. 3 . Cream, 48-30 48 Quaker, A0ee oe ov Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. .. 3 35 Silver Gloss, 48, Is _. 11% Elastic, 64 pkgs. _... 5 35 IBGE, Geek 3 50 ‘ger, oo Ips 2 06 CORN SYRUP Corn Blue Karo, No. 1% __ 36 Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 __ Red Karo, No. 1% __ Red Karo, No. 5, 1 dz. Red Karo, No. 10 _ wewbhow wp So w Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 09 Orange, No. 5, 1 doz. 4 31 Orange, No. 10 ..._.. 411 Maple. Green Label Karo, Green Label Karo __ 5 19 Maple and Cane Mayflower, per gal. __ 1 55 Maple Michigan, per gal. _. 2 50 Welchs, per gal. __. 2 80 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 Wenger oc 1 60 Royal Mint 22 2 40 ZODASCO. 2 OF. 4 25 She. You, 9 oz,, doz. 2 70 ee ere ce 5 20 dee be SUE oo 3 15 Capers, 2 02, ..-.---- 3 30 En | re ere Eyre Unegualled for Stimulating and Speeding Up . Cooky Sales Obtainable from Your _ Wholesale Grocer Zion Institutions & Industries Baking Industry Medinet 27@33 Cngicd: eo 37@46 Baney oo 54@59 ING. tT NIDDS 54 t fo phe. Sifting 2. 13 Gunpowder COL oa 40 Raney 47 Ceylon Pekoe, medium... 57 English Breakfast Conzou, Medium ........ 2 Congou, Choice __.__ 35@36 Congou, Fancy ___. 42@43 Oolong Medinet 39 @HOICE Ge 45 Fancy 50 TWINE Cotton, 3 ply cone -.._ 33 Cotton, 3 ply pails ..... 35 Wool, G.ply 2 18 VINEGAR Cider. 40 Grain 2. 20 White Wine, 80 grain__ 26 White Wine, 40 grain__ 20 WICKING No, 0, per gross |... 7 No. +, per gross 1 35 ING. 2, per. sross = 3 §0 No. 3, per gross 2 00 Peerless Rolls, per “doz. 90 tochester, No. 2, doz. 50 Rochester, No. a. doz. 2 00 Rayo, per doz, 75 WOODENWARE Baskets Bushels, narrow band, wire handies __.... 75 sashe's, narrow band, wood handies 80 Market, drop handle. 90 Market, single handle. 95 Markel, extra 3:66 Solo. Wine __...... 8 50 Splint, medium _..... 7 50 Splint, small: oo 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each. 2 55 3 to. 6 gal, per gal. 16 Pails 10 qt. Galvanized _... 2 40 12 qt. Galvanized _._. 2 60 14 qt. Galvanized ___. 3 00 12 qt. Flaring Gal. Ir. 5 60 0 Gt. Tin Dairy .... 40 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes _. 65 Rat. wood 1 00 Rae, Sprig 1 00 Mouse, spring 2. 30 Tubs Large Galvanized ___. 8 50 Medium Galvanized __ 7 25 Small Galvanized ___ 6 50 Washboards Banner, Globe ....... 5 50 Iprass,” singie. | oo 6 00 Glass, ingle 6 00 Double Peerless _____ 8 50 Single Peerless ___-__ 7 50 Northern Queen -____ 5 50 Universal 7.25 Wood Bowls is in. Butter : 06 Is in. Butter 2.22 9 00 it: in. Butter 22 18 00 1S in, Batter 25 00 WRAPPING PAPER Fibre, Manila, white. °° No Lt Wibrée Butehers D. WF. 2 06% Mrate 7% Kratt Stripe — 09% YEAST CAKE Magic, 3 dom... 2 70 Suniight, 3 doz —..._ 2 70 Sunlight, 1% doz. ,.. 1 35 Yeast Foam, 3 doz. .. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 Dennen ane ee 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 21—We have to-day received the schedules, order of reference and adjudication in the matter of Frank Hile, Bankrupt No. 3076. The matter has been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of Sparta, and his occupation is that of a laborer. The schedules show assets of $731 of which $250 is claimed as exempt, with liabilities of $10,198. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of cred- itors of said bankrupt are as follows: A. Bennett, Ravenna ____________ $ 618.00 Advance Raumely Threasher Co., Battle (Wreck 0 1,200.00 International Harvester Co., CRO 625.00 Bishop Furniture Co., Muskegon 125.00 Beerman Music Shop, Muskegon 75.00 Bloch Coal Co., Muskegon _______ 50.00 J. B. Colt Lighting Co., New York 350.00 Skinner Irrigatig Co., Troy, Ohio 150.00 Belnap Cement Products Co., (aneenvalle. 2 100.00 T. S. Royster Guano Co., Toledo 348.00 KE. L. Hansen, Muskegon ________ 500.00 W. J. Carl, Muskegon Heights __ 1,750.00 A. R. Damm, Muskegon _________ 730.00 Edwards Lumber Co., Muskegon BUGienie 304.80 J. J. Howden & Co., Muskegon __ 75.00 Dr. Frank W. Garber, Sr., Mus- ON ee 100.00 J. KE. Marvin, Muskegon ____..__. 175.00 Dr. Clark T. Mixer, Muskegon H. 21.00 Dr. Walter Davis, Muskegon ____ 12.00 Dagget Lumber Co., Ravenna __ 21.00 Dr. L. T. Powers, Muskegon ____ 14.00 Hackley Hospital, Muskegon ____ 135.00 W. J. Jones, Ravenna 50.00 Lennox Oil & Paint Co., Cleveland 14.81 Jos. Pelon, Muskegon ____________ 25.00 J. S. Barton, Grand Rapids _____ 225.00 T. Butterfield, Grand Rapids ___ 100.00 Alfred J. Hunter, Muskegon _____ 25.00 Lansing Silo Co., Lansing T. E. Tigenfritz’ Sons Co., Monroe’ 112.25 Prudential Nursery Co., Kalama- Zoo 2 ee a ee eee 135.00 Dr. A. F. Harrington, Muskegon 20.00 George C. Norton, Casnovia ____ 44.82 Elliott S. Nichols, Detroit ______ Masons General Store, Casnovia 11.00 Dr. F. N. Norfold, Muskegon __ 20.00 Fred Emmons, Casnovia _______. 109.62 Henry VanDyke, Ravenna ______ 25.00 Farmers & Merchats State Bank, aenovia — os) eee A. Bennett, Ravenna ____________ 20.00 Houston Ave. Vul. Co., Muskegon 11.00 Johnson Drug Co., Muskegon _- 7.50 Muskegon Farmers Co-operative Dairy Co., Muskegon __________ 24.00 Shupp & Andrus, Grand Rapids__ 125.00 M, Kelly, Cagnovia 13.5) Morris & Sons, Casnovia ________ 46.73 A. H. Moore, Ravenna ___.______ 100.00 Farmers State Bank, Alto ______ 101.17 In the matter of Herbert N. Talcott, Bankrupt No. 2821, the trustee has filed his final report and account, and a final meeting of creditors has been called for Feb. 3. The report and account of the trustee will be considered and expenses of administration paid as far as the funds on hand will permit. There can be no dividends for general creditors. Jan. 22. On this day was held the final meeting of creditors in the matter of Clarence E. Pitkin, Bankrupt No. 2814. The bankrupt was. not present or repre- sented. The trustee was not present or represented. No additional claims were proved and allowed. The trustee’s final report and account was considered, ap- proved and allowed. An order was made for the payment of expenses of adminis- tration and for the declaration and pay- ment of a first and final dividend of 20 per cent. to the one general claim proved and allowed. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date and the case will be closed and re- turned to the district court in due course. Jan. 24. On this day was held the first meeting of creditors in the matter of Orrin L. Franks, Bankrupt No. 3063. The bankrupt was present in person and rep- resented by attorneys Watt & Colwell. Creditors were present in person. Claims were proved and allowed. The bankrupt was sworn and examined, without a re- porter. C. C. Woolridge was appointed trustee and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of John S. Parsh, Bankrupt No. 3062. The bankrupt was present in person and rep- resented by attorney Francis L. Williams. One claim was proved and allowed. The bankrupt was sworn and examined, with- out a reporter. No trustee was appoint- ed for the present. The first meeting then adjourned to Jan. 31, to permit the bankrupt to amend his schedules. On this day also was held the first meeting of creditors in the matter of George. F. Bostock, Bankrupt No. 2059. The bankrupt was present in person and represented by attorney Earl W. Dunn. No creditors were present or represented. No claims were proved and allowed. No MICHIGAN TRADESMAN trustee was appointed. The bankrupt was sworn and examined, without a re- porter. The first meeting then adjourned without date and the case has been clos- ed and returned to the district court as a case without assets. In the matter of Automotive Sheet Metal Co., Bankrupt No. 2800, the trustee has filed in said court his final report and account and a final meeting of cred- itors has been called for Feb. 4. The report and account of the trustee will be considered and administration ex- penses and a final dividend to creditors ordered paid. In the matter of A. H. Roberts, Bank- rupt No. 2775, the trustee has filed his final report and account and a final meet- ing of creditors has been called for Feb. 4. The trustee’s final report and account will be considered and passed on; admin- istration expenses will be ordered paid and a first and final dividend to creditors directed paid, if the funds on hand will permit such action. In the matter of Irving Hurwitz, Bank- rupt No. 2937, the trustee has filed his final report and account and a final meet- ing of creditors has been called for Feb. 4. The report and account of the trustee will be considered and expenses of ad- ministration paid as far as the funds on hand will permit. There will be no divi- dend to creditors generally. Jan. 24. On this day also was held the first meeting of creditors in the matter of Andrew Moutsatson, Bankrupt No. 3066. The bankrupt was present in person and represented by attorney A. P. Cady. Creditors were represented by W. M. Cunningham, attorney. Claims were prov- ed and allowed. The bankrupt was sworn ad examined, without a reporter. Harris S. Whitney, of Benton Harbor, was nam- ed trustee, and his bond placed at $500. The first meeting then adjourned without . date. On this day also was held the final meeting of creditors in the matter of Grewe & Humberg, Bankrupt No. 2770. There were no appearances. The trus- tee’s final report and account was ap- proved and allowed. Administration ex- penses were ordered paid. An examina- tion of the files leads to the belief that there can be no dividend to general cred- itors. If a dividend can he paid the amount thereof will be given here. No objections were made to the discharge of the bankrupt. The first meeting then adjourned without date and the case will be closed and returned to the district court in due course. _ Jan. 25. On this day was held the ad- journed first meeting of creditors in the matter of Albert L. Joyce, Bankrupt No. 3058. The bankrupt was present in per- son and represented by attorney Don E. Minor. The trustee was present in person and represented by attorneys Hilding & Hilding. The bankrupt was sworn and further examined, with a reporter present at the examination. The adjourned first meeting then adjourned without date. On this day also was held the final meeting of creditors in the matter of A. G. Cusser, Bankrupt No. 2973. The bankrupt was not present or represented. The trustee was present in person. The final report and account of the trustee was approved and allowed. The bills for administration were approved and allowed as filed. An order was made for the payment of such expenses and for the declaration and payment of a sup- plemental first dividend on new claims proved and allowed and for the declara- tion and payment of a final dividend of 9.4 per cent. on all claims proved and allowed. No objections were made to the discharge of the bankrupt. The first meeting then adjourned without date and the case will be closed and returned to the district court in due course. On this day also was held the final meeting of creditors in the matter of Fred Voss, doing business as Dehco Enameling Co., Bankrupt No. 2615. The bankrupt was not present or represented. The trustee was present in person. Claims were proved and allowed. The bills for administration and exemptions were approved and allowed. An order was made accepting the offer of com- promise on the secured claim of Good- speed Realty Co. An order was made for the nayment of expenses, as far as the funds on hand will permit. There will be no dividends to general creditors. The meeting then adjourned without date and the case will be closed and returned to the district court in due course. On this day also was held the final meeting of creditors in the matter of International Vinegar Co., Bankrupt No. 2662. The officers of the bankrupt were not present or represented. The trustee was present and represented by Norris, McPherson, Harrington & Waer. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. Expenses of administration were ordered paid, as far as the funds on hand would permit, there being no funds for the payment of divi- dends to general creditors. Jan. 26. We have to-day received the schedules, order of reference and adjudi- cation in the matter of Ida M. Johner, Marie DeWjlde and Pauline Vierhout, in- dividually and as copartners doing busi- ness as Johner Sister, Bankrupt No. 3077. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupts are residents of Hollad. The scheduled assets are $2,219.25 with lia- bilities of $4,343.76. Ida M. Johner indi- vidually shows no assets with liabilities of $41.50. Marie DeWilde shows no assets with liabilities of $8.50. Pauline Vierhout shows assets of none with liabilities of $24.50. The first meeting of creditors will be called promptly and note of the same made herein. The list of creditors of said bankrupt are as follows: City of Movand 20 $ 70.00 City: Of Deriand 3. 30.00 Cornelius Roosenread, Zeeland __1,300.00 Herpolsheimer Co., Grand Rapids — 15.00 J. Y. Huizenga & Co., Holland -_ 12.00 G. Moeke & Sons, Zeeland —__.___- 18.68 Holland City News, Holland ____-- 12.00 Sentinel Pub. Co., Holland __---___ 31.52 Verhage Milling Co., Zeeland -__. 23.00 Arie Van Dyke, Zeeland ~_-_------ 35.00 C. Telgenhof, Zeeland ________-___ 25.74 Diepenhorst & Westrate, Holland 5.75 Imperial Lingerie Co., Chicago -- 28.75 J. L. Apfelbaum, Chicago ________ 433.43 Alport & Cutler, Chicago _________ 115.25 H. Blum & Co., Cleveland ________ 813.42 Boag Ribbon Craft Co., P. O., Il. 441.09 Eggers & Sudhoff Co., Cincinnati 252.35 Goldstein & Flak, New York ___. 235.75 Haasen Dress Mfg. Co., Detroit _. 76.03 Lloyd & Elliott, New York ______ 82.50 Lind’ey Box & Paper Co., Marion, MN se ee 6.59 Milwaukee, Hosiery Co., Milwaukee 108.81 Morris Blum & Co., Chicago ______ 41.00 Rudolph Jacobs & Co., Cincinnati 10.00 Paul Steketee & Sons, Grand Rap. 15.00 Ed. Strassburger, Chicago ________ 69.00 Stare Paper Co., Kalamazoo ______ 17.66 5S Mm & i. Co., Cileago 114.87 Worth While Garment Co., Hicks- Wille, Ohig 2 80.20 Herro & Co.; Chicago 31.13 Looman Elec. Shop, Holland ______ 19.09 Zeeland Record Co., Zeeland ______ 9.90 Mrs. Marie Wimms, Holland ______ 97.25 Holland Gas Co., Holland ________ 10.50 City of Holland, Holland —________ 6.59 Wichers Lumber Co., Zeeland ___. 45.00 Henry Baker, Grand Rapids ______ 200.00 Mrs. M. Buser, Detroit ____________ 350.00 First State Bank, Holland _______ 150.00 W. Hochstrasser, Grand Rapids __ 200.00 J. A. VanDer Veeb, Holland ______ 300.00 C. Vierhout, Holland __.... 206.27 IP. DeWilde, Grand Rapids ________ 100.00 Zeeland State Bank, Zeeland ____ Zee'and Commercial Bank, Zeeland 200.00 Nagelkirk. Zeeland ________________ 100.00 Charles H. MeBridge, Holland ____ 27.90 Dr. C. E. Boone, Zeeland ________-_ 9.50 Dr. Wm. G. Winter, Holland ____ 35.00 Dr. J. J. Brower, Holland ________ 15.00 Dr. W. Vix, Grand Rapids ~_______ 15.00 Jan. 27. We have to-day received the schedules, reference and adjudication in the matter of Wilber Pease, Bankrupt No. 3082. The matter has been referred to Charlies B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a truck driver. The schedules show assets of $250 of which the full interest is claimed as exempt, with liabilities of $938.75. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt are as follows: Andringa & Datema, Grand Rapids $343.00 Butterworth Hospital, GGrand Rap. 34.50 Buys Bros., Grand Rapids _____ 125.09 J. Kuiper, Grand Rapids ________ 96.39 Metcalf Funeral Directors, Grand Hapids: ] 27.50 J. Mollema & Son, Grand Rapids 61.09 Dr. John Pedden, Grand Rapids __ 49.00 Dr. Henry Pyle, Grand Rapids __ 49.00 A. Verwys, Grand Rapids __ 126.28 M. Warmolts, Grand Rapids ____ 26.90 February 2, 1927 In the matter of John Hare, Bankrupt No. 3073, the funds for the first meeting have been received and such meeting has been called for Feb. 11. In the matter of Reank Hile, Bankrupt No. 3076, the funds for the first meeting have been received and such meeting has been called for Feb. 11. 2. Tweeds Continue Well Liked. Tweeds continue in high favor in the women’s wear trade. These cloths in both plain and novelty effects and col- orings fit in extremely well witr the sports trend. They are being exten- sively used in sports coats and suits, in both medium and_ higher price ranges. Mill selling agents here be- lieve reorders on the goods will be good and have prepared stocks for quick delivery. These executives also regard the fall outlook for the weaves as promising, and advance lines for next season are already being made available in the market here. THE DEAF MADE TO HEAR The wonder of the _ twentieth century. The smallest known device for hearing. The Phonophor The nearly invisible—no head band. The noise in your head ceases at once. A. J. SHELLMAN, Distributor for Western Michigan. Send for literature. 200 Gilbert Bidg., Grand Rapids. HART BRAND CHOICE oF THE LAND Look for the Red Heart on the Can LEE & CADY Distributor ————— rr ————— ee, ° ST ee ne, ————————__ You can give your customers Rum- ————_—_——_ —————— _ ford Baking Powder and know they 9 ————___—— —————__ willcome back for more. Its purity, —————_——— ————————_ wholesomeness and dependability in. §——————_——— —__——— __ sures better baking and will please ————————— ————————__ the most critical housewife. — eo Se eee eee RUMFORD CHEMICAL WORKS Seer eed eee. Dies Providence, R. 1. Se sateen mn ——— ee ee —- ne an] a ee 7 — a rn od = = ee an > Le —ae-HTE WHOLESOME - BAKING POWDER Se SEE Tera eee Soe ee ee ROR Tt February 2, 1927. SUCCESSFUL SALESMEN. Arthur N. Borden, Representing Fos- ter, Stevens & Co. Arthur N. Borden was born in Oswego, N. Y., Feb. 1, 1877. His antecedents were English on_ his father’s side and French and German on his mother’s side. When he was 3 years of age the family removed to Cleveland, where Arthur resided for about nineteen years. He attended the public schools as far as the eighth grade, when he completed a business course at the Spencerian Business College. He then entered the employ of Wm. Taylor, Son & Co., whole- sale hardware dealers, with whom he remained about a year. He then en- gaged in the show business, becom- ing one of the North Brothers, come- dians who covered many states from Ohio to the Pacific coast, including Winnepeg and the Canadian North- west. He continued to pursue this profession for six years, when he de- cided to leave it for a business career. Arthur N. Borden. His first employment after retiring from the show business was with John W.S. Pierson & Co., hardware dealers at Stanton. After three years behind the counter, he went on the road for D. M. Osborne & Co., who are now a constituent of the International Har- vester Co. He remained with this house .three years, covering Central Michigan in the meantime. During this period he was a member of the Carson City Distributing Co. Liking the hardware trade better than the im- plement business, he resigned his posi- tion with the Osborne Co. to take a position with John W. -Hallet & Son, hardware dealers of Carson City. At the end of two years he conceived the idea of entering the profession of salesman and secured em- ployment with the Fletcher Hardware Co., of Detroit. He represented this house in Western Michigan for three and one-half years, when he changed over to the Shapleigh Hardware Co., of St. Lou's, which arrangement con- tinued for several years. His next connection was with the Simmons Hardware Co., of St. Louis, with whom he remained about five years. He then engaged to cover Texas for the National Brass Co. His territory was subsequently changed to the Chi- traveling MICHIGAN TRADESMAN cago and Wisconsin trade. Last Au- gust he formed an alliance with Foster, Stevens & Co., with which house he is very happily situated. Mr. Borden was married July 1, 1896, to Miss Cloe May Chapin, of Stanton. They have three boys, aged 28, 23) and 21 respectively, and one girl 19 years old. They reside in their own home at 518 Fuller avenue. Mr. Borden attends the Plymouth Congrégational church and formerly sang tenor in the church choir. He is a charter member of Malta Lodge, F. & A. M., and is also identified with the Modern Woodmen. He has no hobby except his likimg for base ball. He has never. played a game in his life but is one of the most enthusiastic fans in the city. He attributes his success to hard work but those who know his methods of work insist that a delightful personality and a charm- ing .conversational capacity are quite as much to be attributed to his suc- cess as pers‘stent effort. Mr. Borden has never held any pub- lic office except that of constable at Stanton, to which he was unanimously elected. He joined the U. C. T. in 1910 and was elected Page the second year he was a member. He subse- quently filled all the offices up to that of Senior Counselor, to which he was elected in the spring of 1916. His ad- ministration was marked by a bril- liancy of achievement which is still a happy tradition of the order. As a story teller Mr. Borden is one of the best in the ranks of the fratern- ity. His varied experience on the stage gave him a vocabulary, a clear enunciation and a self possession which enable him to put over any cleam story im such a way that it appeals to the hearer with telling force. On account of his ability to “think on his feet,” his services are in constant demand, especially on the occasion of im- promptu gatherings where it is neces- sary to assemble and_ present quickly and effectively. ideas It would be as easy to catch a weasel asleep as it would be to catch Mr. Borden at a time when he could not say something worth hearing in an exceedingly pleas- ing manner. ——_»~+.___ Speeding Up Production in Grocery Store Annex. (Continued from page 20) opportunity, digging out all possible facts for months or years in advance. For these men expect to make their undertaking a life work. As a preliminary, those men study. They read and observe as far and as often as they can, what others have done and are doing by way of advanced management and _ perfected plans. They are on their toes to improve and perfect means, men and methods. For these men plan to become permanent merchants. This idea pervades the grocery busi- ness in older countries. It is institu- tional in many of our own older sec- tions—New England, for example. And the idea must become general over the entire land rather soon, for otherwise the present generation of grocers will pass away to make place for men who do take their calling ser- ously. And maybe this is a good thought: Chain merchants build on the basis of permanence. They expect and plan to stay in business. Is not that fact in itself an element of strength in chain competition which most of us tend to overlook? Editorially speaking, the Canadian Grocer remarks on hand-to-mouth buying: “The speculative element has been curtailed. Margins to-day are not suf- ficient to allow for many mistakes in buying futures. It has come as an economic development and there is every likelihood that it will remain as a basic policy.” All sound, solid stuff; but here is something significant: “A result is that manufacturers have been forced to shorten their credit terms, and by collecting money in shorter time and lessening losses, have been able to meet price competition.” So one apprehended bugbear—that goods must cost more on this basis— has been obviated. 3ut, more import- ant, grocers are called upon to pay more promptly and, as an inevitable result, they collect Which is more promptly something the trade has needed ever since the days of year-to- year settlements. Paul Findlay. ———_2-.____ Mills Going After Profits. Now that the primary cotton goods markets are beginning to take on a sellers’ hue, a number of the mills are showing a disposition to seek the prof- its on their merchandise that have been lacking for so long in many cases. There is no question that low prices have kept profits at a minimum for a long time, and this is said to have been so true of several lines that, even with the present low cost of cotton, there is very little in it for the manu- facturers. The only way to overcome this situation is to boost prices, but until recently it has been impossible to take this action because of the slack demand. Certain lines of staple low- priced cloths have been moved up a cent a yard very recently, and there are indications that similar rises in other lines are only a matter of days. REYNOLDS - SlateClad = ‘BUILT FIRST TO LAST” : ¥ “SS 31 Business Wants Department Advertisements inserted under this head for five cents a word tbe first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department. $4 per inch. Payment with order Is required, as amounts are too small to open accounts. GET IN in ground floor for Boulder Dam income property. Bargains. Close- in acreage. Artesian water. Box 1, Las Vegas, Nevada’s liveliest city. 470 FOR SALE—$12,000 HARDWARE and implement stock to be sold to the highest bidder February 5. Located in fine farm- ing section and store has been operating successfully for about 40 years. Has best reputation. Lease on two-story building and basement with electric elevator, must go with sale. Rents cheap. Terms made known the day of sale, but would consider safe proposition before that date. Reason for sale, other interests. W. P. FELTS HARDWARE CoO., INC., Fulton, Kentucky. 471 For Sale—One computing scale, one adding machine, one typewriter, one cash register, one rotospeed, one account reg- ister. Every one a bargain. New Haven Cash Store, Middleton, Mich. 472 FOR SALE—A four-drawer National cash register, No. 1,769,923 and 942(2) R. S.—E.L.4C, in good condition, for $525. Redman Brothers, Alma, Michigan. 473 FOR SALE—Dry goods store. Eastern Michigan. Stock, $12,000; sales $40,000. Will consider good farm as part payment. Address No. 466, c/o Michigan Trades- man, SPLENDID OPPORTUNITY—In Sagi- naw. Store catering to ladies’ and men’s ready-to-wear, shoes, etc. Long estab- lished, with good trade. For sale cheap. Owner leaving for California. Stock re- duced to just a few thousand to enable new owner to re-stock right. Great op- portunity for anyone wishing to start in business with small capital. Deal direct with owner. Address No. 467, c/o Mich- igan Tradesman. 467 FOR SALE—Stock of general merchan- dise, and fixtures, to settle an estate. Wallace Bros., 159 Pipestone Street, Ben- ton Harbor, Mich. 468 For Sale—General store, gas station, residence, in farming community. $2,600 down, terms reasonable. South Riley Store, DeWitt, Mich. 1 FOR SALE CHEAP—Two light oak clothing cases with revolving racks. One eight-foot light oak hat case with sliding racks. Write or call B. Barnett, 951 Gratiot Ave., Detroit. Phone, Cadillac TOL. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishngs, bazaar novelties, furniture, etc. LOUIS LEVINSGHN., Saginaw. Mion. SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and in- structions sent with each elevator. Write stating requirements, giving kind of machine and size of plat- form wanted, as well as height. We = will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio ‘ Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO, Grand Rapias, SAGINAW BRICK CoO., Sa Ww. JACKSON-LANSING BRICK O., Rives Junction. a 32 Items of Interest to Grand Rapids Council. The Secretary of Grand Rapids Council recently received a letter from Wilbur Burns, who was formerly in ‘the coal and lumber business at Wyo- ming Park, but is now sojourning in Cahfornia midst the orange groves. His heart is still in Michigan and he wishes to be remembered to all the boys and states he will soon return for a permanent location. It seems that one who has enjoyed the many ad- vantages of Grand Rapids and vicinity never quite gets away from the influ- ence of it. Cy Perkins, who is quite favorably known in this territory as a Court Royal Boy, has recently entered the employ of Lee & Cady, cigar depart- ment, and will cover the Northern ter- ritory for them, which includes North- ern Michigan and a part of the Upper Peninsula. He will continue to make his home in Grand Rapids. John B. Olney, who has earned quite a reputation for himself as a speaker upon business topics, will address the Michigan Press Association in their annual meeting at Lansing on Friday forenoon. Brother Olney has been. in the service of the American Type Founders Co. for more than twenty years. Owing to his expert knowledge of the printing business, he is often called upon to assist in an appraisal of equipment and’ adjustment of loss fol- lowing a fire in a printing establish- ment. He will talk to the members of the Michigan Press Association on the subject of insurance enlightening many of them not only on why they should be insured but the most favorable con- tract they can secure to protect them and their business in the event of loss by fire. At the meeting of the Salesmen’s Club of Grand Rapids next Saturday at 12:45 p. m. in the Rotary room of the Pantlind Hotel, they will be ad- dressed by Leslie A. Butler, Superin- tendent of Grand Rapids Schools, on the subject of Practical Education. This is an important subject and Superintendent Butler should be heard by as many parents of children of school age as the Rotary room will accommodate. Superintendent Butler addressed the Club two years ago on the Development of Education and his talk was so pleasing and instructive that he was made an honorary member of the Club. I am glad to report that Glen Brod- erick, who has been in Butterworth hospital for several days as the result of an operation for ulcers of the stom- ach, has sufficiently recovered that he returned to his home last Monday. The Scribe acknowledges rece‘pt of a letter from Brother Broderick, in which he thanks the Council for the flowers sent to him and states he will be a new man in a very short time. The regular meeting of Grand Rap- ids Council will be held Saturday evening at 7:30 in the Council room of the Rowe Hotel. This is the last meeting before the close of the year and the annual meeting the first Sat- urday in March. Memberes of the Council should be present themselves and as many as’ possible bring in a candidate for this is about the last MICHIGAN TRADESMAN opportunity of helping your Council make a record and earn one of the prizes offered by the Grand Council of Michigan, which have been mentioned in this column several times previous- ly. The ladies will be entertained, as usual, with cards from 8 until 10, after which hot refreshments will be served, followed by dancing until 12 o’clock. Music for the dancing will be furnish- ed by piano and saxophone. Real definite progress is being made in the arrangement of program for the twenty-fifth annual banquet at the Pantlind Hotel on the evening of Mar. 5. A very practical and useful souvenir of considerable value for the ladies has been ordered and other details of the event are being worked out rapidly. A very novel plan of seating the guests will be in effect, which will avoid the confusion that has been experienced on a few of the former occasions. In- asmuch as this is the twenty-fifth an- nual banquet of the Council it is be- ing regarded as a “silver jubilee.” We predict it will be remembered with pleasure by many of those present for another twenty-five years. The Scribe. ——__ 2-2 ____ A Case of Ingratitude. The entry of ford into the rerail grocery and meat business is rather un- fortunate for him and the dealers in Detroit whom he is displacing because of his philanthropic ideas of giving the people of that city food at whole- sale cost and without any desire to make a profit. It is unfortunate for him as it is going to cost him more money than it will the grocers, whom he succeeds in driving out of business in the Motor City. Self-preservation is the first law of nature and since ford has opened the fight by endeav- ering to ruin the business of his best customers, it is but natural the latter would adopt means to retaliate. The retail grocers, as a class, are larger buyers of ford cars than any other. They have been buying his trucks and pleasure cars to render ser- vice to the people which _ ser- vice, Mr. ford’s spokesman says, is responsible for high prices which he hopes to eliminate by running stores of his own. There are over 300,000 of these grocers in the country. At least two-thirds of them have a truck or more in their business, as well as pleas- ure machines. They have twice as many relatives and friends, to say nothing of salesmen calling on the grocers, who are also large buyers of ford cars. There is a potential buying capacity, therefore, of not less than 300,000 to 400,000 cars and his action is nothing less than. an expression of ingratitude toward them. Mr. ford is recognized as about the richest man in this country, but when he attacks the hand that has been con- tributing so largely to the accumula- tion of his wealth he must expect re- sentment. His car production has al- ready declined 25 per cent. due to com- petition, it is stated, but with the gro- cers and their friends on his trail he is apt to realize he has run against a Tartar. A fight of this kind is un- fortunate and should never take place. —Interstate Grocer. MEN OF MARK. Sales Manager Muller Bakeries, Inc. Isaac Douma was born in Holland, Mich., Aug. 8, 1888. His antecedents were Holland Dutch on both sides. He attended the public schools of Hol- land and pursued a mathematical course at Hope College. While he was still a schoolboy—sixteen years ago—he secured the agency for the Fleischmann Co., at Holland. Dur- ing the summer he delivered yeast to his customers with his bicycle and in the winter he traveled about the city on foot. Later his employer furnished him a horse and wagon. On leaving school, he added lines of cheese and oleomargarine, which he sold at whole- sale to his retail grocery customers. Fifteen years ago he decided to espouse the yeast business as a lifetime occu- pation and the company sent him. to Columbus, Ohio, for the necessary I. Douma, Isaac Douma. training. At the conclusion of his course which required one year he was transferred to Grand Rapids and made assistant manager under C. A. Mul- holland, who served the company as Grand Rapids agent for nearly a quar- ter of a century. In November, 1917, he entered the service of his country and went into training at Columbus Barracks. At the end of fifteen months his employer succeeded in getting him released and he returned to his old position in this city. Two months later Mr. Mulholland resigned and Mr. Douma was promoted to the position of manager, which he has held ever since until this week, when he resigned to take the position of General Sales Manager for the Muller Bakeries, Inc. He will make Grand Rapids his headquarters, maintaining a desk in the executive offices at the corner of South Division avenue and Wealthy street. Mr. Douma was married Nov. 24, 1920, to Miss Cora Copithorne, of this city. They reside in their own home at 1951 Madison avenue. Mr. Douma owns up to no hobby but work and attributes his success to the thorough training he has received February 2, 1927 at the hands of the Fleischmann Co., to rigid discipline, and also to the fact that he has always aimed to conduct himself and serve his customers in strict accordance with the Square Deal and the Golden Rule. He enters upon the duties of his new position full of hope and courage, confident in the belief that he will achieve some greater victories in the future than he has in the past. — ~-7+2—___ Pay-Day-To-Pay-Day Credit System. Sebewaing, Feb. 1—The business me nof this place have decided to cur- tail some of the evils of the long- time credit system by the adoption of the following agreement: Beginning February 15, 1927, we the undersigned will conduct our business on a cash basis with the following provisions: 1. Accredited customers so desir- ing and for their converience may have the customary thirty days for payment. 2. Pay Day to Pay Day credit may be arranged for. 3. On telephone orders and where delivery is made same may be paid on delivery or weekly if not operat- ing under rule 1 and 2. 4. Credit for large amounts or for a longer period than thirty days may be arranged for by settling at time of sale with a bankable note. We believe these terms will not in- convenience anyone and we ask you to kindly co-operate with us on same and not ask us to deviate from them a: they will be strictly adhered to. John Rummel & Co. Chas. Beckman. Alfred Liken Star Market. Ernst C. Kohtz. Jacob Mischung. Sebewaing Concrete Products Co. G. F. Gremel.’ J. E. Wurm & Co. H. J. Bauer. Paul Rueffar, A. C. Eberlein. J. C. Liken & Company. Sebewaine Blade. * City Dray Line. Myers & Riedel Co. Sebewaing Motor Sales. A. E. Mast. H. F. Glabuesch. Alfred W. Neuman. Sebewaing Lumber and Supply Co. John Eisengruber. Municipal Light Plant. Sebewaing Sandstone Brick Co. W. H. Kellogg. ‘Fred Neigenfind. Ben Einwachter. Sebewaing Gas and Oil Co. Adolph Bernthal. oe? Adopt Ceremony Invokes Apple Trees To ear Well. London, Jan. 25—A ceremony sur- viving from pagan times was carried Out on the eve of old Twelfth Night, Jan. 18, at Carshalton, Somerset, when West country orchards echoed with the wassail song which invokes apple trees to bear a lusty crop next season. The ceremony was accopmanied by much cheering, gun firing and cider drink- ing. It is said that on one occaison the revelers, upon arr‘ving at the last orchard. solemnly assailed a lilac bush instead of an apple tree. —_~>-~-.___ Manager Gilleland Worden Grocer Co.) will take his executive and trav- eling forces to Toledo Saturday to spend the day in the factory of the Woolson Spice Co. They will leave in two sleepers Friday midnight, re- turning to Grand Rapids at 6 o'clock Sunday morning. a seine Naa aaa (= ee COFFEE |, OTD anea A tctaRm Gell th e WHITE HOUSE TSF A DWINELL-WRIGHT COMPANY Boston, Mass.; Chicago, IIl.; Fortsmouth, Va. BEECH-NUT PEANUT BUTTER Sales of Beech-Nut Peanut Butter always respond to your selling and advertising efforts. Preferred by discriminating people everywhere. Counter and window displays will stimu- late the turnover on this nationally ad- vertised product. Write for our attractive display material. BEECH-NUT PACKING COMPANY “*Foods and Confections of Finest Flavor’? | CANAJOHARIE NEW YORK | Which Would You Rather Sell? ONE MATCH D OR TWO MATCHES || Mamonad 7 Ruts cel att aaa eee eee eeeeee ea aeanc crete a Diamond Matches ) CF aie en ew Say to your customers: “Here are two boxes of the new, perfected Diamond Match for thirteen cents the best match and the safest match to take into your home. They are better value than ordinary matches at five or six cents per box.” Your percentage of profit on Diamond Matches is larger than on ordinary matches, and your total profit on Diamond Matches—two boxes for thir- teen cents — is much larger than on one box of ordinary matches at five or six cents. And you will sell two boxes almost every time. You may as well increase your match sales. And you may as well make this extra profit on your match sales. THE DIAMOND MATCH COMPANY WoRDEN GROCER COMPANY The Prompt Shippers Another Quaker Leader QUAKER EVAPORATED MILK The Milk for Every Meal Pe Lee TM aC CT Customers know this brand WORDEN GROCER COMPANY Wholesalers for Fifty-seven Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver Giving your customers a new idea for breakfast Stir a handful of raisins into the morn- ing cereal— what a breakfast treat it makes! Many a family in your neigh- borhood will be wanting to try this tasty combination now. For Sunland advertising features raisins in cereals—in all the great women’s magazines, in the street cars, and on 3-sheet posters. Blanketing the nation, this advertising day after day will reach and tempt the people in your city— your own customers—to try Sun-Maid raisins and cereals together. So then, whenever a customer asks for cereals, remind her of Sun-Maid raisins. Surprisingly often it will mean two sales instead of one. And don’t forget, windows and counters can do a lot of reminding, too! SuN-MaAID Products Distributed by SUNLAND SALES COOPERATIVE ASSOCIATION Offices throughout the World FAST SELLING LINES mean rapid turnover of stock— less money invested and more profit for you. It is to your advan- tage to push KC Baking Powder Same Price for over 3§ years 25 Ounces for 25c The price is on the package and in all KC Baking Powder adver- tising. Your profiits are always protected. The turnover is fast. Millions of Pounds Used by the Government