a SS SS Y 7)) A yJ)s Pts Co EN | ; | AL 4 Y ? ( Wy) PSE SSR ESS A ee YL NII ASA PANN Fife SSD) SSS MERA AO WT £C TSN i. LM ((@ yy shen =a PUBLISHED WEEKLY ¥ 75 C20 Sas TRADESMAN COMPANY, PUBLISHERSR nw AVA | EST. 1883 4% STIS a ELE SSS SRS SSID EOS Forty-fourth Year GRAND RAPIDS, WEDNESDAY, MARCH 30, 1927 (AOE ( = eM lori An Number 2: In a land that then was the future, But now is the present time. And I thought of my former thinking Of the judgment day to be; And which, though I learned it dreaming, I hope to forget no more. So I sit alone with my conscience In the place where the years increase, But sitting alone with my conscience And I try to remember the future, 5 RN | Seemed judgment enough for me. In the land where time will cease. Iau! | tel Ll And I know of the future Judgment Pt] oo How dreadful so’er it be, je? That to sit alone with my conscience Will be judgment enough for me. Oe oe ON i ee ee el * > ~~ % x tt tt tre rt rms ears ret km tt a Soe mg Ft ee A 9 tk Fs Pa Sk PF Poms ee a 9h Bk a ek ed Ps —_< i) ice) tj l 7 ! | me! | ae! fil fet Ise ie! oF Pi] oa Rs] Me} ALONE WITH MY CONSCIENCE ae! inl | | : td. ee) sat alone with my conscience And I wondered if there was a future : a I sat al th my And I wondered if tl fut ea i! In a place where time had ceased, To this land beyond the grave; 1 fat And we talked of my former living But no one gave me an answer, ryt oy In the land where the years increased, And no one came to save. “4 ej And TIT felt I should have to answer Then I felt that the future was present, Sie} j i j The question it put to me, And the present would never go by fe) ou And to face the answer and questions For it was but the thought of my past life vn bug! Through all eternity. Growing into eternity. boy] pat yt | LR! The ghosts of forgotten actions Then I woke from my timely dreaming, (A! | Liu Came floating before my sight, And the vision passed away, Le! Fi And things that I thought were dead things And I knew that the far-off seeming 'j jj Were alive with a terrible might. Was a warning of yesterday; ea idol And the vision of all my past life And I pray that I may not forget it, Il - Pit Was an awful thing to face, In this land before the grave, eit | Last Alone with my conscience sitting That I may not cry in the future Lan! ‘ ie] In that solemnly-silent place. And no one come to save. ej } . Fs . 2s ! 7 8 tte And I thought of a far-away warning, And so I have learned a lesson + mF a Of a sorrow that was to be mine, Which I ought to have known before, l l ! |! ] | 8 ih Os 6 Fs a es a GF Os ts es Fs Ps Fe Sd Ps Fs Ca i i Re ee et ih ed af l 9 8 Yh Fk Ns 9h aS OS PS Pd Ps a Fh Ok Pe OS OS ORs Os PS OS Pe Fs Ps Ps ts as Ft Oh Ps FS Os PN OS Fs OS Fd Fk OS Ft Os Oe PS Ons Ps I es Oe Fs Oe To Dealers-— — If you are not NET CONTENTSS 5 #6 FLUID OUNCES now handling Stanolag (Heavy) | | i 1 let us send Mil you informa- ( HEAVY) — REG. U.S.PAT.OFF. tion about this popular min- eral oil. 0 re ie x STANOLAX (Heav remedy for the relief Oe eS SS eee tion. Its action is purd tcal. STANOLAX (H (HEAVY) eee Constipation | pure, tasteless, odor! mineral oil and has a heavy body. Having a heavier ba dinary mineral oils S (Heavy) eliminates t leakage. PURE MEDIC! WHITE MINERAL Ont In us preparation, c taken to make it confo| S., Br. and other phar standards for purity. 24 > Bo ah yar errr rrr 2 os § FAA IAS Ss oe) Sane, 2 L SSS 1 a {| | | ! teeters eileen Stanolax Relieves Constipation t is a fact generally recognized by physicians that constipation is the most prevalent of all human ills. Constipation is dout sly dangerous. because it not only floods the system with poisons which should be elim- inated through the bowels, but it also reduces the resistance to contagion and infection. At this time of the year, constipation is especially common. Few people take enough exercise in the open ¢ air during cold weather, and most people eat an excess of concentri ited foods. Lack of exercise and the eating of concentrated foods are among the most common causes of constipation. The best way to prevent constipation is by the use of Stanolax (Ileavy). Stanolax (Heavy) is a pure white miner: al oil which lubricates the intestines, enabling them to eliminate the waste matter promptly and easily, thus doing away with the possibility of intestinal poisons passing back into the system. Stanolax (Heavy) does not excite the bowels to sudden and unnatural action, as do cathartics and pur- vatives. It simply enables them to function normally. It leaves no ill effects, and is not in any sense habit forming. Within a short time the dosage may be decreased, and in most cases, eventually discontinued Standard Oil Company [Indiana] WNFVHONTHONUOOONUONCOUOUTOUGURGQUOOGOUAYRUUEOUUYEOUONEOOUEOOEOAVOUOUOOOOUOOUOLUEEAGEUGYEDVDOSOOOAOOve AOA AEUONEONRAUEUAUO GUAT AveUAUUAOEAUEAOE AAA EA y eee poate a Forty-fourth Year Number 2271 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY BY THE TRADESMAN COMPANY GRAND RAPIDS, MICHIGAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in Itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance, Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents, issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. THE FOREST PROBLEM. That we are awakening to the fact that we have a forest problem on our hands and that it is a problem of no small size is shown by the figures re- lating to planting. All but ten of the forty-eight states have laws which encourage forestry by bounties, tax exemption or other provi- sions. The country has twenty-two schools of forestry and about 3,000 trained foresters, who are being in- creased by nearly 200 every twelve months. We are making progress. So much remains to be done, how- ever, that what has been accomplished is only a fair beginning. The fire hazard, for instance, is still large. Year before last, despite the development of forest protection there were more than 90,000 forest fires, and they burned over more than 22,000,000 acres, with a resulting damage of $38,000,000. Pro- tection from fire has been said to be 75 per cent. of the problem of timber growing in this country. Even if this is an exaggeration mathematically, it serves to give a not inaccurate idea of the importance of this factor in the problem. : When such a phenomenon as the chestnut blight appears, all but exter- minating one kind of tree throughout its Northern range and then sweeping through the Southern, the public has a graphic proof of the destruction wrought by tree diseases. Less spec- tacular enemies of this sort, which in- jure but do not kill the tree, are held responsible for huge losses. What we call decay is the result of disease, which in large measure can be pre- vented. Replanting falls far short of keeping up with the losses. Timber is being used four times as fast as it is being replaced. We must push our conser- vation activities further and more rapidly. One explanation which a_ special committee of the Society of American Foresters offers for our slow progress in replanting is that a multitude of owners of forest lands hesitate to start the growing of timber on a large scale until they feel assured that “dem- onstrated cultural methods give reason- able promise of success and profit.” The committee adds: “We have for- estry in public opinion but far too little in the woods.” As a step forward in reference to the whole problem, the committee recommends instituting a comprehen- sive system of scientific forest re- search. The present growth on our forest lands it puts at 6,000,000,000 cubic feet annually. This production could possibly be more than doubled by thorough protection against fire and simple methods of timber growing al- ready known. But 14,000,000,000 feet is barely more than half the present drain on our forests. How is this huge gap to be filled By intensive prac- tice, answers the committee through the medium of forest research. Such a system would mean at least a thoroughness and a co-ordination which do not now exist. THE TRIUMPHANT OYSTER. It is a relief to turn aside from the contemplation of changes in fashion, crime and punishment, wars and ru- mors of wars to something in which we can become interested, with the prospect of continued happiness. What could be more pleasing than to learn that our oyster crop is growing rapidly and that there is no danger of this bivalve becoming as scarce as shad or terrapin? In thirty years,we have in- creased our output of oysters 70 per cent. and there is a prospect of still further increase, owing to improve- ments in our methods of cultivation. And not only have we learned how to increase the number of these bi- valves, but we have also found ways of protecting them from contamination. It is not longer necessary for fastidious diners carefully to cut off the tails with an apology to their hosts that it is in that part of an oyster that typhoid lurks. Our modern oyster is pedi- greed, with a guarantee of ancestry on his shell, so that we can swallow him raw with impunity. Thirty-five countries are able to pro- duce oysters, but no oysters are super- ior to ours. And our oysters are pa- triotic. Visiting Englishmen, delight- ed with their size and taste, time and again have attempted to transplant them to British shores without success. Our American oysters simply refuse to reproduce in that environment, but when they are taken to the Pacific Coast they multiply as rapidly as they do on thejr mative shores, SINISTER SUN SPOTS. French astronomers, it is solemnly stated, are not convinced of the sound- ness of the theory recently propounded before the French Academy of Medi- cine—that the responsibility for sud- den death is to be placed upon sun spots. No reason is given for this strange reluctance to accept so obvious- ly reasonable an explanation. If it isn’t sun spots, then what is to blame? The scientist who advocates this theory ought to go a step farther and declare that the sunspots are interfer- ing with the prompt adoption of. his interesting hypothesis. If they are the cause of sudden death to persons, they may also be the cause of sudden death to ideas. Take away sun spots as the explana- tion of whatever cannot be explained satisfactorily on any other basis and where will professional explainers be left? The director of the Paris Ob- servatory allows himself indulgence in a bit of satire at the expense of the sun-spot philosophers. People used to blame fatalism for their woes, he remarks, but now, whenever there is a crime, a sudden death or a catastro- phe, they place the blame even farther away by pointing to the spots on the sun as the source of the calamity. If this tendency persists, we may expect the political manager of the next candidate for President who meets defeat to attribute the result to sun spots. It would be as good an ex- planation as those usually given. Windsor, Ontario, is experiencing a boom as spectacular as those of Gras- fontein, South Africa, and Weepah, Nev. Grasfontein owed its sudden fame to the opening of a new diamond field, Weepah to the discovery of gold and Windsor to the fact that the citi- zens of our populous Northern Mid- Western States have found that they will be able shortly to purchase wines, beers and liquors readily on the other side of the Detroit River by paying $2 for a permit. Canadian officials estimate that as many as 3,500,000 Americans will visit Ontario this sum- mer because of these permits and that most of them will cross to Windsor from Detroit. The total population of all Ontario in 1921 was 2,933,000, con- siderably less than the number of visitors expected. Windsor, with its population of 85,000, is hoping to be- come the center of this business and is feverishly preparing to care for it. Within the past few weeks three ten- story hotels have been begun, the leading hotel is getting ready to con- struct a large addition and a group of American capitalists is reported to have purchased land on which to build a hotel with a 100-car garage. The clerks in the building department of the town are hard pressed to keep up with the demands for permits ‘to erect dwellings, stores and apartment houses. On the whole, Ontario's new liquor laws are expected to provide more business for its border towns than the discovery of acres of diamonds or fields of gold would have done. Of the making of books there is no end. They pour from the presses in such numbers that we are puzzled to know what becomes of them all, yet the reviewers declare that the demand for books grows greater year by year. Sut despite the overwhelming number of new books, there is an increasing demand at the public libraries for what the managers are pleased to call the semi-classical works of such authors as Dickens, Thackeray and George Eliot. they point to the fact that the circula- tion branches of the public library in As an evidence of this interest New York City regularly carry twenty- five copies of “David Copperfield” to one of any book of modern fiction and that Louisa Alcott’s “Little Women” still holds first place among books called for by girls in their teens. It is interesting to note that the foreigner plays a large part in the consumption of this standard literature: According to the librarians, ‘he has no use at all for light literature. It comes and goes too fast to please him. He wishes to get at the backbone of things, so he reads the more substantial books which give him a better understanding of the people with whom he is living.” All of which is most gratifying. The hope of picking up diamonds caused a rush of men and women to Grasfontein, South Africa, and the prospect of finding gold led another army to set out for Weepah, Nev. A few will be successful; the greater number will suffer the fate of those who sought the treasure at the foot of the rainbow. But diamonds and gold are not the only things that lead men and women to leave home in multi- tudes. The new liquor laws in Ontario have resulted in thousands of Ameri- cans getting ready to cross the border line as soon as they are assured that they can buy liquor freely. The new divorce laws have brought about a similar rush to Reno. The Nevada Legislature has lowered the residential requirement for divorce from six to three months, and now a divorce suit is filed every hour. feverish migrations differ considerably. The rushes to Grasfontein and Weepah are temporary; those to Ontario and Reno will be continuous. Diamonds and gold called their thousands, but In character these liquor and divorce will call their ten thousands and keep on calling them. 2 MICHIGAN TRADESMAN March 30, 1927 THE MERCANTILE PROBLEM. Work Out in the Future. I am addressing the big merchants of the future—that is, who are running some of the smaller stores to-day. You do not need to be told that we are in the midst of the greatest chang- es in distribution and production the world has ever known. My task to- day is simply to bring out in bold perspective the actual facts of the changes which you are familiar with, and to interpret their meaning, so that if possible greater understanding and greater success may come to all of us. The basic facts are clear. The chain store movement is going forward by leaps and bounds. Until now, a good part of the country’s business in most lines been done by small retail stores, buying in small quantities, often paying three or four profits to inter- They are now in direct competit‘on with the chain — stores, which sell enormous volumes of goods which they either produce themselves or buy direct from the producer, and who in addition sell under standardized How It Will men has mediaries. methods which make the common property of all the small branches the best experience and most successful work of the world. The chains are thus able to undersell This is shown by the fact that in those lines in which chains have been longest es- tablished, the small individual store has largely disappeared or is fast dis- appearing—as, for instance, tobacco stores, drug stores, grocery stores, res- taurants, bakeries, etc. most of the small retail stores. I believe the individual small store owner can meet and beat this move- But before considering how this can be done, let us go on first and analyze what is happening. ment—else I should not be here. There are chains in most of the lines of wanted goods. ginning, Some are just be- There is hardly a day that the papers do not carry some new item reporting the growth of the chain store movement, either some new line open- ed or an increase in the business of existing lines. economical standard methods and chain stores have a further advantage in being able to ad- vertise on a big scale at a negligble cost to each of their branches—a thing impossible to the small individual store. And there are still other ad- vantages well known to you, which I might mention. The disappearance of individual stores wherever these chains have been most developed is portentious of what will happen to all such stores, as the chains continue to spread, not only in- to new territory, but into new lines. This danger, if there were no escape from it, would be very disheartening to retail merchants, because the chains have a very solid basis, buying so much more cheaply that they can often aindersell—and “underbuy”—the small store by 25 per cent. I would prefer to observe the ancient Greek rule and refrain from dwelling on these discour- In addition ‘to and the best practices, buying, these aging things did I not feel sure that the individual retailer has advantages which will make him conquer against all chain store competition, if he be organized effectively to do so. Of this I shall speak when I finish the picture of what is happening in retail distribu- tion. It is well for the retailer further to bear in mind, that in addition to all of this competition which I have describ- ed, there is under way another and stronger competition, namely that of chains of department stores. These new chains have been developed to an important extent already. Just as the department store outdid the individual small store, so for the same reasons the chains of department will over-shadow the present chains. This is clear, because the de- partment store chain will have the same advantages over the small store chain that the single department store the individual small store cannot afford. For instance, its bulk size, bulk selling; its great power for advertising; its delivery and other ser- vices; etc. stores has over into de- partment store chains is only at its very beginning, and has not anywhere near reached its full growth in power. The formula that I have been forced to accept as a result of all my work is a chain of department stores of which the similar Gepartments of all the will themselves constitute a chain within the main group. For example, all the shoe departments will be operated as a chain of shoe stores in charge of a merchandise manager who in ability and experience will be at least equal to the merchandise man- ager of a separate chain of shoe stores. At present this movement stores There is no department store or “single line chain” that will be able in the long run to stand up against When this type of organization comes it will be able to sell cheaper and buy in larger this class of organ‘zation. quantities; it will help the manufactur- ers to eliminate their waste and so to sell cheaper than their competitors: it will make enormous total profits; and the more stores they have the better they can do the job. This fair means size that in every city of department store of a chain of department stores such as I have been describing will be the con- quering distributor—although the in- dividual small stores can get together and organize for their own preserva- one tion and do a relatively successful job. Just imag?ne such a chain of de- partment stores located in 100 cities. The total sales would easily run over a billion dollars. One hundred shoe departments in 100 of the biggest cities in the country would sell easily over $50,000,000. And so on in the other departments. Ii these conclusions are sound, it means, of course, that the department store chain will determ‘ne the fate not only of the individual department stores, but of the small individual re- tail stores also. You will bear in mind, of course, that the department store itself has no choice in the mat- ter. Unless the department store meets the chain stores in the way I have ind‘cated, it will likewise be put out of business. This is a statement that will prob- ably be challenged or, perhaps, even laughed at; but any calm study of the facts will show that it is true. Remem- ber that there are already chains in upwards of half a hundred lines of goods or types of products, most of which the department stores are sell- ing. Every time chains are formed of one of the lines of a department store, it affects the business of the depart- ment stores in a way that the small individual stores never have done; be- cause the small individual store pays so much more for its goods that the department store, even with its waste, can undersell them—besides, of course, offering the much greater choice of goods, and other real advantages. But the chain stores can buy at least as cheaply as the department stores, perhaps more cheaply, and do business at less cost than the department store as at present organized; and if the de- partment store owners should be blind to what is happening—which they are not, although rather slow to face it definitely—then. the time will come in the near future when the chain stores will come together and occupy depart- ment store buildings. While preserv- ing ther individuality, they will com- bine the‘'r power, just as the fruit growers of the Pacific Coast have done so successfully. And thus they will add to their present great power all the other powers that the department store now possesses. I have hesitated to tell you this to- day because it has not yet been clearly seen. I think it is an original discov- ery and I am sure I could make a fortune out of it; but I am giving it to you because, after all, I am most interested in taking the waste out of distribution. Some man, perhaps one of you, will be able to make a fortune out of it, besides being held as an in- ventor of a new and better method of distribution. But lest you may still not be con- vinced that you should organize to use your full powers as indivdual store owners, it will be well to remember that in addition to all the foregoing, the chain store movement is so pronounced that at least two Chicago mail order houses are now creating chains of re- tail department stores. As you know, Sears, Roebuck & Co., have stores in Chicago, Philadelpha, Kansas City, Dallas, Seattle and Evansville, Indiana, and Montgomery Ward & Co., have them in Chicago, Kansas City, Port- land, Ore. St. Paul, Oakland, Cal., Fort Worth and Baltimore. Accord- ing to reports their sales are greatly exceeding expectations. I believe the mail order houses, in taking this step, are doing a great service to the country, although they may do their share in inconveniencing the small retailer, who is too self- satisfied and is not trying strongly enough to understand what is happen- ing to the retailers, wholesalers and producers. I know of the difficulties the mail order houses are having at this, the experimental stage of their retail store chains; but I want to go on record here that within ten years the leading mail order houses, such as Sears, Ro- buck & Co. and Montgomery Ward & Co., will be doing more _ business through these retail stores than they are doing by mail order now, and, in addition, will be doing more mail order business also than they are doing at present. This is not difficult to under- stand, because as they develop their retail department stores, they will be able to fill more definitely and satis- factorly the mail order needs of the territory where each department store is because of their closer touch with those outside areas. I must go one step further in pre- senting the array of your competitors. In addition to the competitive agencies already described there are being created many stores which sell only at one price or at a limited range of prices. You are familiar with single- price stores. In Washington street, Boston, where our store is, there are numerous one-price shoe stores, there are three clothing stores which are selling at only a single price; and there is a good tailor who makes clothes at one price. While this movement is in its in- fancy, it has very great possibilities— very great probabilities—and will, of course, carry with it still greater power of underselling the individual stores on the most wanted lines of goods. Not only is there a definite beginning, a very successful beginning, of one-price stores, such as the Thom McAn $4 shoe shops and others, but, as you know, Woolworth is doing a business of more than $250,000,000 annually on five-and-ten-cent goods—almost the most restricted price area in which one price goods can be made. But the pos- sibilities for profit in applying the Woolworth ideas to the higher priced goods are very much greater, as you can readily see, because the waste in production and distribution on high priced goods is not restricted to one or two cents, as it necessarily is on five-and-ten-cent goods. This must lead definitely to more chains of one- price stores. The conquering type of department store which I have described, namely, the chain of department which the corresponding departments of all the stores will themselves con- stitute chains within the chain group, will of course be greatly influenced also by this partcular development. The department store chain of chains will be obliged to meet it by buying and selling 85 per cent. of its goods in each of the department chain units at the three typical prices prescribed in the so-called “Model stock system,”— namely, the “cheapest full-line price,” the “best-selling full-line price,’ and the “highest full-line price.” I cannot well explain this system in the short time I have. It sounds very theoretical, but it is really only an extension of the Woolworth idea. Briefly, 85 per cent. of the sales of any One commodity, in almost any store, can be made at three prices, deter- mined roughly by the incomes of the customers served, ranging from those of lesser means to those of ampler means. This will be disputed at first thought—has been disputed—because the ayergae business man simply buys stores. of March 30, 1927 MICHIGAN TRADESMAN 3 from the producer as cheaply as he can and then adds his profit in the re- tail price. This, however, results in an unnecessary multiplicity of prices. It becomes clear that the retail prices are finally determined by the incomes of the masses of buyers, and this is the dominating power in fixing prices. Therefore, it follows that price simplification should be undertaken to determine in each commodity the three prices best suited to the buying power of one’s customers. If prices are apparently fixed differently, yet it is clear to anybody who studies the mark-downs of stores that the orig- inal prices are not the final selling prices. The average mark-down for the most successful big stores is some- where near 8 per cent. That means there are millions of dollars of mark- downs per year in the most successful - stores and in all stores there is a big percentage. It is eas'’ to see why this is true. It is already understood by almost every storekeeper that a very great quantity of goods can be sold at the cheapest price at which the article can be made, provided it is of good enough quality so that customers will buy it again and again. It is also well known from experience by every storekeeper that there is a limit as to how high a price can be and still sell goods in quantities and it is also understood by practical- ly every storekeeper that there is a middle price—a price in between these two—at which the greatest quantity of goods of any class can be sold, be- cause goods are bought at the middle price most of the time by the average customer, and some of the time by every customer. The storekeepers sense th's vaguely, but “the trouble is it is costing them great amounts of profits and interfer- ing with their success because they don’t know that they know. In my book you will see this treated at great length, and with great care. But we may now pass from our own troubles and turn to the less harrass- ing contemplation of those of others. What is happening to the wholesaler and middleman becomes clear from what I have already said. Most all of these new forms of retail distribution buy in enormous quantities from the producer direct and, as a result, the wholesalers and other intermediaries have been running up against difficult times. You know, for instance, what is happening to the grocery whole- salers. You know also that two great dry goods jobbing houses, one in Chi- cago and one in New York, which for- merly were very successful, la‘ely gone out of business. have Some of the new forms of distri- bution are even producing for them- selves. Personally, while this is theo- retically advisable, I doubt whether it is practically the best plan at present or for the next ten years at least. The first objection is that their field for distribution is so enormous as to re- quire all their attention. With proper organization, with proper co-operation between themselves and the producers, they can leave this entirely diffirent field of production to the men special- ly adapted to it—provided, of course, : ment. these men are far-sighted enough to understand what is happening and do not stick their heads in the sand, as some are doing, by refusing to sell to these new types of customers. But the wholesaler, jobber and other intermediaries can save themselves and enter into bigger prosperity than they have ever had, provided they open- mindedly accept the facts of what is happening and re-organize themselves to meet it. It is my idea, as I have previously declared elsewhere, they can become centers of chains compris- ed of their old customers; and if they do this i na big, far-sighted way, they will help the individual retail stores in applying remedies which I am go- ing to describe, which will greatly prosper both the individual retail stores and the central jobber. Wholesalers and jobbers are now in touch with these individual stores. If they are far-sighted enough to realize the possibilities of enormous increases in sales through organizing their pres- ent customers and others into chains and to realize that a comparatively small percentage of profit per unit of sales to such chains will make a total profit much greater than they have ever earned before, they will be a bet- ter agency for the preservation of suc- cess of the individual small retail stores than any other now in sight. The wholesalers and jobbers can start with the connections they now have with their customers—the indi- vidual stores; they can start with their established machinery for buying for many stores—the machinery which can most easily be expanded into the mass buying, on which the chains of stores must chiefly depend for success. But it must be done in a big, far- sighted way, having basic in it the idea of service to the individual stores whom they are going to help combine; and this leads directly to a considera- tion of the saving remedies for the in- dividual stores. Having listened with fortitude to my recital of your troubles you will allow me to tell you now the way by which, I am sure, the indi- vidual store—your stores—can meet and beat the growing chain store com- petition. I have already stated the answer in suggesting the way out for the whole- salers. The small stores must unite for their own advantage, to secure the very advantages of the competing chain stores. They can do this by forming chains themselves, retaining their individual ownership by uniting so effectively that they will get all those advantages of mass group buy- ing. By so uniting they can gain all the advantages of making common property among them the best business experience and knowledge in the world, such as the chains now have. I do not have to elaborate this state- You realize its significance at once and comprehend the picture it presents. Organizing on such a basis is a difficult thing for individualistic private store owners to do, but they will do it if they see they have no other choice in escaping the fate of the individual grocery stores, drug stores and tobacco stores. I may point out however, that a weak organization will not do the job. It must be fully as efficient as the chain store organization. If it is made so, it will compete with the chain stores effectively. It should really be the more effective, because individual ownership, added to centralized or- ganization will bring to the individual stores some advantages that the small chain unit does not possess and prob- ably cannot have fully—that is, the personal interest of the individual owner, with all that that implies. In- dividual ownersh“p gives the direct in- terest of a proprietor in each store, which means, among other things, more intimate personal acquaintance with many of his customers. The per- sonal element counts a good deal, as when you enquire: baby?” and get a glowing reply. It also gives the power to correct mis- takes more easily and qu'ckly. Private “How is your proprietorship supplies the biggest o1 all driving forces for maintaining con- tinuous and effective interest in selling —bigger than that stimulated by the percentage of profits or sales which the chain store companies give to their heads. As I said, it is a difficult thing to do, but it has been done very successfully in another line, with which you are familiar. For Chicago lawyer, Aaron Sapiro, put together the fruit growers, who from a losing busi- ness have organized themselves—or- ganized their market, organized Na- tional advertising, organized their pro- duction—so that to-day they command the National fruit market for their types of fruit. It is interesting to note that they realized they must be at least as effi- cient as their competitors, for they use some of the money they pay in them- selves to their treasury, to sue them- selves—that is, to sue individual mem- bers who break their agreements—to compel themselves, by law, to be as cohesive and efficient as their strong- est competitors. Finally, a third and very important group have a place in the picture, and I shall now answer the natural enquiry in your minds: What about the pro- ducers? The producer, of course, like our- selves and the wholesalers, is faced by the chain stores as a reality which he cannot escape. If he is not ready to accept the chain stores unreservedly example, a at this time, he would better organize to sell, say, one-third or one-half of his product to chains, and sell the re- mainder of it where the chains are not functioning yet. Gradually out of his exper‘ence he will know what he wants to do in the future. As I have said, production and dis- tribution require different qualities. There have been many attempts of producers to distribute directly which have been failures. No dogmatic state- ment can be made about this, of course but whereas formerly I did not believe there was any reason why a good pro- ducer should not be a good retail dis- tributor, the facts have made me change my mind a good deal on this point. There are certain things, as we know, where the producer must or may best be his own distributor, such as automobiles for example. But when it comes to clothing, furniture, crock- ery, food—in fact, almost all the neces- sities where a wide variety is required, no manufacturer can in this era of mass production successfully make, at the lowest prices and the best values, the many things required. In these lines the way out for the producer is to experiment. The right way certainly is not to shut his eyes to what is happening and refuse to sell the chains because by doing this he chains to either simply forces the manufacture goods for themselves or else to back new producers who will make for them what they need. The chances are that these new pro- ducers will produce for less than the old ones, because they will locate in the best places—the sale of their out put being assured—that is, locate where they can get cheap water power or get coal without transportat’on costs, a better labor market, etc. For instance, you will recall that the producers of a cloth-covered octavo book, 150 pages, well printed, which sells for ten cents at retail in the Woolworth stores and perhaps other places, are located at Kingsport, Tennessee. This remote town does not seem, until you under- s‘and the facts and reasons, exactly the place that would be chosen from all the United States for book publish- ing—although I understand it is a very charming town of nice people. If the producers of all the kinds of goods which can be sold in mass quan- tities will adopt the principles which underlie the production of the Chevro- let car, the Ford car, the Kingsport McAn_ shoe and numerous other articles- books, the Thom the principle of the best quality for the lowest price, the principle that the right to profit begins only wth service to the cus- tomer, the principle that nothing but scientific production can the future, which means that running production practical, compete successfully in by opinions must give way to produc- ing and distributing on the bas‘s of facts, they will also greatly increase the size scientifically ascertained—then of their business and their profits; es- pecially if they realize that big adver- tising wh'ch tells the truth and helps the customer to choose wisely is not uneconomic, is not a waste, but is a real service to the progress of the world. I do not know how all th’s has im- pressed you. 1 imagine the word of a surgeon that a major operation is required never sounds very welcome, very attractive; but the surgeon may be necessary, may even be our best friend, even while he cuts into the tender tissue of our growth. I hope for one thing, at least, out of this talk with you. Inasmuch as it is based wholly on a very deep and sincere de- sire to make the profession of business a real profession—-which means a real machine for service for the common good—inasmuch as it is based on a real and sincere desire to point out to you the possibilit'es of greatly in- creasing your success, and avoiding the dangerous competition that is upon yeu. On account of all of - these things I hope that if anything in my method or manner of stating the facts has been undiplomatic and has offend- (Continued on page 31) 4 MICHIGAN TRADESMAN March 30, 1927 MOVEMENTS OF MERCHANTS. Grand Haven—The Sherk Auto Co. has changed its name to the Soule Motor Co. Linden—Wallace Bros. succeed Era M. Frappier in the lumber, builders’ supplies, fuel and ice business. Monroe—The Wolverine Lumber & Supply Co. has increased its capital stock from $75,000 to $150,000. Lansing—The Henkel Radio Shop has removed its stock to its new loca- tion at 121 West Washtenaw street. Detroit—The Howie Glass Co., Inc., 13911 Meyers Road, has changed its name to the Howie Paint & Glass Co., Inc. Detroit—The Cook-Central Co., 350 East Jefferson avenue, retail furniture, has increased its capital stock from $25,000 to $50,000. Highland Park—The Detroit Royal Motors Corporation, 305 Murphy building, has increased its capital stock from $25,000 to $50,000. Mt. Clemens—J. J. Millen, dealer in boots and shoes, has removed his stock from 84 Macomb street to his new lo- cation at 22 New street. Clinton—Fay Van Nest, recently of Britton, has engaged in the grocery and meat business. Ralph Oliver will manage the grocery department. Battle Creek—E. H. Bourlais has purchased the stock formerly owned by the Excel Drug Co. and will con- tinue the business at the same location. Greenville—James L. Case, veteran grocer of this city, died March 28 at the home of his daughter, in Utica, following an illness of several months. Pittsford—Glen Daykin has traded his store building and hardware stock to Howard Lamb, for his farm north of town, giving immediate possession. Nunica—Robert S. Brown, general dealer, suffered the loss of his wife last week. The funeral was held at the Methodist church, at Coopersville, Sunday. Hersey—The Hersey Co-Operative Association has taken over the Coakley Hardware Co. stock and will consoli- date it with its implement and lumber business. Dearborn—The Kandt-Penhale Lum- ber & Supply Co., has been incorpo- rated with an authorized capital stock of $100,000, of which amount $84,700 has been subscribed and paid in. Hastings—W. J. Reed has sold his grocery and meat stock to G. F. White and Isaac Houvener, who have formed a copartnership and will continue the business under the style of White & Houvener. Detroit — The Mechanical Equip- ment Co., General Motors building, has been incorporated with an authorized capital stock of $5,000, of which amount $3,000 has been subscribed and $1,000 paid in in cash. Jackson—The Case Jewelry Co.. 101 South Jackson street, has been incor- porated to conduct a retail jewelry and silverware store, with an authorized capital stock of $25,000, of which amount $8,500 has been subscribed and $3,000 paid in in cash. Albion — The Bishop-Porter Co., Superior and Porter streets, retail dealer in furniture, office furniture, musical instruments, etc., has been in- -incorporated to corporated with an authorized capital stock of $50,000, $15,000 of which has been subscribed and paid in in cash. St. Johns—O. D. Crowell has erect- ed a modern bakery and equipped it with the latest improved baking ma- chinery, at 305 North Emmons street and will market his product by dealing direct with the housewives by means of delivery wagons which will cover all parts of the town. Petoskey—Business men of Petos- key have requested the Detroit and Cleveland Navigation Co. to make this city a port of call for the Detroit, Mackinac and Chicago boats. Reply- ing to their spokesman, President A. A. Schantz of the company, stated that the navigation officials would be glad to comply with the request if the Pe- toskey harbor was made safe for the big steamers, Eastern and Western States, to dock. Manufacturing Matters. Traverse City—-The Grand Traverse Metal Casket Co. has increased its cap- ital stock from $25,000 to $50,000. Port Huron—The Mueller Brass Co., 1925 Lapeer avenue, has changed its name to the Lapeer Avenue Corpora- tion. Birmingham—The Birmingham Sash & Door Co., 714 Madison avenue, has increased its capital stock from $12,000 to $30,000. Detroit—The Annite Products, Inc., West Jefferson at foot of Clark street, has increased its capital stock from $10,000 to $50,000. Detroit—The Detroit Brass & Mal- Works, 1177 Holden avenue, has increased its capital stock from $1,500,000 to $1,650,000. Port Huron—The Lake Huron Brass Co., 505 Water street, has increased its capital stock from $10,000 prefer- red and 10,000 shares no par value, to $500,000 preferred and 200,000 shares no par value. Ferndale—The Cadillac Shellac Co., 1521 Hilton avenue, has been incorpo- rated to manufacture shellac and var- nishes, with an authorized capital stock of $75,000, $5,000 of which has been subscribed and paid in in cash. Highland Park—The Miller-Schade Co., 16491 Woodward avenue, has been manufacture lamps, design shades, etc., with an authorized capital stock of $50,000, $2,000 of which has been subscribed and paid in in cash. Niles—LaMont Hunter, president of the Hunter Co., manufcaturer of dairy products, has filed a petition for a re- ceiver. It was stated in the petition that the assets of the company amount- ed to $35,000 while the liabilities to- taled $40,000. Detroit—The Continental Steel Cor- poration, 604 Stephenson building, has been incorporated to manufacture and deal in steel products, with an author- ized capital stock of $50,000, $10,000 of which has been subscribed and $1,000 paid in in cash. Detroit—The Terpozone Products Corporation, 7644 Woodward avenue. has been incorporated to manufacture and deal in chemical compounds with an authorized capital stock of $200,000, of which amount $25,000 has been sub- scribed and $10,000 paid in in cash. leable Detroit—The Metalic Door & Spec- ialty Co., 1354 Buhl building, has been incorporated to manufacture and sell hollow metal doors, elevator doors and partitions, with an authorized capital stock of $10,000, $3,500 of which has been subscribed and paid in in cash. Detroit—Kleinman’s, 8045 Ferndale avenue, has been incorporated to man- ufacture and deal in auto accessories, radio supplies, etc., with an authorized capital stock of 10,000 shares at $10 per share, of which amount $9,000 has been subscribed and paid in in cash. Albion—The Albion Metal Products. Co., 310 Washington street, has been incorporated with an authorized capital stock of $14.000 preferred and 7,000 shares at $1 per share, of which amount $12,000 and 6,000 shares has been sub- scribed, $1,400 paid in in cash and $6,000 in property. Holland—The O. E. Szekely Corpo- ration has been incorporated to manu- facture and sell tools, machinery, etc., with an authorized capital stock of 1,000 shares at $79.25 per share, of which amount 899 shares has been subscribed, $1,596.90 paid in in cash and $69,648.85 in property. Saginaw—The Forest Lawn Granite & Marble Works, has merged its busi- ness into a stock company under the style of the Forest Lawn Granite Works, 3217 South Washington avenue, with an authorized capital stock of $5,000, of which amount $4,500 has been subscribed and paid in, $3,000 in cash and $1,500 in property. Sturgis—All chattels and goods and the building and equipment of the Sturgis Manufacturing Co., recently named the Kant Fall Manufacturing Co., have been ordered sold at public auction. The Peoples State Bank of Detroit was issued a judgment of $134,- 971.83 against the above company Feb. 22 and it is to satisfy that judgment that the sale has been ordered. —__++>—___. Items From the Cloverland of Michi- gan. Sault Ste. Marie, March 29—Pass- more & Paquin, the well-known ex- clusive shoe dealers, are having some- thing decidedly new in window dis- plays designed by the Lawrence Art Studios, who are remodeling the win- dows with polychrome panelling. With the color scheme of white and gold, it will make a very pretty display. The work will be completed about April 1. Mr. and Mrs. Spencer Hill are spending the winter in the city and expect to leave for Albany Island about May 1 to re-open the popular summer resort. The Civic and Commercial Associa- tion have approved of the idea of see- ing what can be done to build a large new rink during the summer, so that the hockey fans may enjoy the winter sports. The Association also adopted a reso- lution requesting the State Highway Commission to recommend and the State Board to authorize a reduction in automobile fares at the Straits of Mackinac in order to equalize the re- cently decided upon fare of 25 cents per passenger. Some people’s bank accounts are ex- aggerated and others are overdrawn, but that doesn’t mean the same thing. Instead of a gold rush our Canadian friends expect a liquor rush and hope for as great a profit. Hotels, boarding houses and even the lowly flop joints are preparing for the influx of foreign visitors. Cottages are springing up all over Algoma. The Algoma Central Railway is flooded with requests for in- formation about the sites along its right of way and many tourist camps are being erected. Early May is given as the probable opening season on Americans breezing their way to Canada. Clyde Conolly, the well-known mer- chant at Thorice, is building a new three-storv hotel of twenty-four rooms, which will be ready for the tourist season. Mr. Conolly expects the big- gest season in its history. \Munuskong is the official name of the place known as Thorice to many who are acquaint- ed with the lower river, especially the bass fishermen and duck hunters. It is just below the West Nebish Cut. Mr. Conolly is also postmaster and is developing a sub-division called River- side Park, he has also several summer cottages which he rents to tourists and resorters and which are also used by hunters during the hunting season. Folks used to commit suicide by turning on the gas. Nowadays they get quicker results by stepping on it. Mr. and Mrs. Joseph Plaunt, who conducted the Rest A While resort last year, have taken over the Har- monic Beach for this season and will make many improvements and altera- tions, enlarging the dining rooms. They will have the resort ready for the tourist season, when they will serve frog and chicken dinners during the summer. Mrs. Plaunt needs no intro- duction, having established a reputa- tion for the past few vears on the famous chicken dinners which have been enjoyed by our citizens, as well as our Canadian friends from across the river. In spite of all the gunmen in Chi- cago, the city goes on growing right rapid. Seems like the population is just shooting up. Blain Bailey, D. M. Seaman and Frank Avery, of Drummond Island, commenced making maple syrup last week. The sap ran good all the week, despite the fact that it is nearly one month earlier than usual. The hotel at DeTour has opened for the season. While not on summer schedule, it will take care of the pres- ent requirements, which means much to the travelers making that territory. William G. Tapert. | —_>+.—____ The war against the “bob” is grow- ing more active. Recently an inter- national convention of hairdressers in Vienna assured the world that it was on the decline. Recently a group of American artists in this same line, as- sembled in Philadelphia, issued a statement saying that clever flappers were allowing their hair to grow, hav- ing discovered that since their grand- mothers adopted the “bob” the stupid men were unable to distinguish be- tween flappers and old ladies who should be wearing lace caps. Conse- quently, the flappers were missing a lot of fun. To circumvent the de- signs of these elderly persons, the more youthful are beginning to adopt “transformations,” switches, “rats” and bought hair. And now no less an authority than M. Marcel, the inventor of the wave, has solemnly assured the young women of London that the “bob” is doomed. “A girl with a boy’s head behind and a girl’s coiffure in front is similar to a bad piece of furni- ture,” says M. Marcel, adding the pro- phecy that in a few years long locks will be fashionable and the “bob” but a memory. All of which may or may not be true. The only thing certain about women is their uncertainty. They always do the thing you don’t expect them to do, March 30, 1927 MICHIGAN TRADESMAN Essential Features of the Staples. Sugar—Jobbers hold cane granulated at 6.80c and beet granulated at 6.70c. Tea—The primary markets for tea have been very firm during the past week, with further advances on medium and fine grades. This refers especial- ly to Ceylons and Indias, also to Javas. There is plenty of low-grade tea in primary markets, which is going beg- ging. In this country prices are feel- Grocery ing the strength of primary markets, © although no actual change has oc- curred in tea, sold in a large way, dur- ing the past week. The demand is only fair. : Coffee—The market for Rio and Santos coffee, green and in a large way, has been quiet during the past week, with an upward trend for the most part in Rio, but continued weak- ness in Santos. Crops in Brazil are expected to be heavy and this has af- fected the market. Mild coffees have shown no change during the past week, except here and there certain grades have moved up a little. There has, however, been no general advance. The jobbing market on roasted coffee remains about unchanged. Fruits — California fruits There is Canned show no particular change. some demand for peaches. Hawaiian pineapple is also wanted. Prices are not very firm, but most of the stocks are in firm hands and there may be no further decline. Canned Vegetables—Movements of canned vegetables into consumption have been fair as a general proposition, with buyers placing repeat orders from time to time for rather substantial quantities. It has been difficult to par- ticularize on any group of canned veg- etables but as a general proposition it is safe to say that enquiry for canned corn has shown an increase. The buy- ing in tomatoes, corn and beans is in fair volume. Primary market holders of tomatoes are hopeful of securing better prices. Some of them say that stocks are gradually being reduced. Dried Fruits—Interest in the dried fruit situation centered in the generally firmer position reported for dates. Sales in the first two months of the year ran 50 per cent. ahead of a year ago, and as bulk dates are about the most favorably priced fruit in the dried fruit line their popularity continues to increase. The action of one of the leading packers in placing pitted dates on the market should further increase consumption. A recent reference to an early exhaustion of date stocks was intended to apply to figs. The latter have been selling rapidly and may be closed out by May 1. Demand for raisins has been good, without mater- ial change in conditions. Prunes have also been selling pretty well, although here and there prices are being shaded about half a cent. Prune market is therefore more or less unsettled. No change has occurred in _ apricots, peaches, Greek currants or other varieties of dried fruits. Canned Fish—Fancy shrimp is re- ported very scarce. California sardines are still scarce and firm, with advance in prospect. There is undoubtedly a very short pack of sardines in Califor- nia this year. Maine sardines have been dull since the last advance. Pink and red Alaska salmon are both steady to firm, without change for the week. Salt Fish—The mackerel market is almost bare of everything except Ca- nadian mackerel, but the trade are looking forward to the advent of the new fish. The situation of course is very firm. Beans and Peas—Demand for all varieties of dried beans is very dull. Prices are about unchanged from last week. Dried peas are also weak and dull. Cheese—The demand has been about routine during the past week, with the general situation quiet and steady. No change has occurred in prices. Rice—Reports in the rice are that prices of clean rice at New Orleans are quite firm and as farmers supported by the banks, are holding rough at firm prices, if mills are to be enabled to operate at any profit the clean price will have to advance enough to create that profit. Syrup and Molasses—There is no change reported in New Orleans mo- The market is steady, with considerable firmness in primary mar- kets and there is a very fair demand for grocery purposes. No material change seems to be ahead in molasses. Sugar syrups are in rather light sup- ply and are therefore steady to firm. Demand is fair. Compound syrup is steady and firm. market lasses. —_——_+~- + Review of the Produce Market. Apples—Baldwins command 75c@ $1.25 per bu.; Northern Spys, $2@3 for good; $3.75 for fancy; $4.50 for extra fncy. Delicious in boxes, $3.75. Asparagus—/75c for big bunch. Bagas—Canadian, $1.75 per 100 Ibs. Bananas—64%4@/c per Ib. Beets—$1.25 per bu. for old; $2.25 per bu. for new from Texas. Butter—At this writing the general feeling in butter is higher and firmer. The situation is quite strong. with an active demand for the finer grades. Jobbers hold fresh packed at 50c, prints at 5lc. They pay 24c for pack- ing stock. Cabbage—$3 per 100 Ibs. for old; $3.75 per crate for new. Carrots—$1.25 per bu. for old, $4.50 per bu. for new from Texas. Cauliflower—$3.50 per doz. Celery — Calif. Jumbo, 75@90c; Rough Florida, 4 to 6 doz., $3.50. Cocoanuts—$1 per doz. Cucumbers — $2.25 per doz. for Southern hot house. Eggs—Receipts of eggs continue heavy, but the market has been in pretty good control. In consequence prices have ruled steady during the week. The demand is excellent, as eggs are cheap. Local jobbers pay 22c for strictly fresh. Egg Plant—$3.50 per doz. Garlic—35c per string for Italian. Grape Fruit—$3.50@4.25 per crate for Floridas. Green Onions—Chalots, 75c per doz. bunches. Lemons—Quotations are now as fol- lows: S00 ‘Sunkist (200 2o cco) eo $6.00 360: Red: Balk ooo toes 5.50 OOe Red Bayo 5.00 Lettuce—In good demand on the fol- lowing basis: California Iceberg, 4s, per bu. ~-$4.25 Hot house leaf, per Ib. _._....___ 10c Onions—Home grown, $4@4.25 per 100 Ib. sack; Spanish, $3 per crate. Oranges—Fancy Sunkist California Navels are now on the following basis: SO $4.75 00 ee 5.00 126 §.25 PO 5.50 1/1) Ue hee 5.75 2 5.75 6 §.75 Pe §.75 280 B25 Fe ee 4.50 Sunkist Red Ball, 50c cheaper. Parsnips—$1.35 per bu. Pears—$3.50 per crate for California. Peppers—Green, 90c per doz. Pieplant—12c per lb. for home grown hot house. Pineapples—$6.50 for 24s, 30s and 36s. Potatoes—$1.25@1.40 around the State. Poultry—Wilson & Company pay as follows this week: 100 Ibs. per Hiéavy fowls go 28c Tene, Soe 2lc Springers, 4 Ibs. and up —..._._. 29c Radishes—65e per doz. bunches for hot house. Spinach—$1.50 per bu. grown. Strawberries—$7 per crate for 24 qts. from Alabama. Sweet Potatoes—$2 per hamper for Delaware kiln dried. Tomatoes—Southern stock, $1@1.25 per 7 lb. basket. Veal Calves—Wilson pay as follows: for Texas & Company ame oe 18c Gogg) ee l6c Wied) 20 ee 14c Poet oe i2e —__»2s————_ Conservative Buying May Be Indulged In, Written for the Tradesman. The wheat market has been saunter- ing along this week in the even tenor of its way, without fire-works, crop scares, fainting spells or paroxysms from speculative efforts; it has appear- ed perfectly satisfied with itself and acted accordingly, which leads us to the conclusion that at last the Bearish Influences have pretty well spent themselves, and that prices have reach- ed a low enough level to warrant sta- bility and possibly occasional show of strength. The fact that certain varieties of our wheat have declined to the point where the price is practically on a world basis is a very healthy sign; a good indication there will not be much if any more liquidation of future con- tracts at a lower price level, unless, of course, the world crop prospects be- come so good as to cause a general lowering of the world price level, and, of course, as about 75 per cent. of the total world’s production will be har- vested within the next five months, crop prospects will certainly have a very definite bearing on prices. At this time, prospects are excel- 5 lent for the growing crop of winter wheat; have seldom been better, but this condition as already been discount- ed. It is too early to know about the amount of spring wheat seeding to be done, but this information will be available within thirty days. Of course, an increase of spring seeding, and con- tinued favorable showing of the winter wheat will have a tendency to depress values, particularly if this showing is world-wide. However, it would be a most unusual circumstance to have the wheat go to maturity without some crop scares er some actual deteriora- tion in condition, so that, as stated above, it would seem as though flour purchased for immediate and_ early trade requirements would not show a loss even though the market profit Stocks of flour, generally speaking, are compara- seems to be negligible. tively light, and more or less buying to replenish actual requirements must be done; prices are reasonable, low in fact; good crop prospects have been discounted, as have rather heavy stocks that all-in-all ap- pears no danger of an immediate de- cline, and while speculative purchasing of wheat, so there for deferred shipment holds no fascina- tion under present conditions, con- servative buying may be indulged in without unnecessary worry or fear of heavy loss through price declines. Lloyd E. Smith. gs Wars and rumors of wars in Eu- rope we shall have always while the salkans are Balkans. In that of Europe war seems to be almost as section much of an industry to-day as it was With a half dozen self-determining small nations forever in medieval times. bent on seizing a few more miles of one another’s territory, however rocky and unproductive, war seems to be possible any day. And it is made more so by the insidious political manipu- lations of the stronger nations in West- ern Europe. Rightly or wrongly, here in the Western Hemisphere we have come to look upon these Eastern na- the cannot dismiss the matter spoiling for a fight all We with an impatient gesture and the re tions as time. mark that those who are always talk- ‘There have been too many wars in the Bal- ing of fighting seldom fight. kans for that, even if we could forget that the thousand years was begun there only thirteen years ago. the that one of will greatest war in a There is constant this small a conflagration that will involve the rest of Europe. But we have this consolation just now: A modern danger some group start war, with its enormous ex- penses, costs so much nowadays that every nation, big or little, is forced to think twice about being able to carry it on. The Boomerang. It may take time but every scandal boomerang finally comes back and hits the would-be character assassin be- tween the eyes. a In criticizing frankly one good thing to remember is that those who need the truth most usually are not big- minded enough to accept it at its real value. 6 Hosiery To Match Shoes and Dress. The advent of the short skirt, which seemingly has come to stay, has made hosiery the most important accessory to women’s costumes, for the sixteen inches of exposed stocking supplies no small part of the ensemble. In the last three years women’s hose have ceased to be a_ staple article worn merely to protect their feet from their Instead, they have assumed a place of importance in every woman’s shoes. wardrobe. Not only must present-day stockings have quality in their makmg, evenness of knitting, gracefully shaped ankles and feet but they must also be of exactly the right shade to harmonize with the shoes and dresses As a result, salesgirls departments of retail stores all over the country daily are luster and of the wearers. in the hosiery asked by customers some such ques- tions as these: “What shade of stock- ing should I shoe?” “What should | this of stocking 599 wear with a dress like this? wear with color or shade “What are the newest hosiery shades?” for use by their clerks, with the correct answers Furnishing the stores, to such questions seemed to a_ well known knit goods house of this city to offer an excellent opportunity not only to gain new retail customers for its lines through the medium of an authen- tic fashion service, but to aid retailers purchases of by encouraging larger hosiery by indivdual customers. In connection with this it was recognized that the correct application of style to the retailing of hosiery must inevitably result in the sale of more pairs. Such Miss Merle Higley in charge as fashion di- a service was installed, with rector. Yesterday Miss Higley outlined the workings and results of this ser- vice. “Increasing emphasis on the ensem- ble idea in the costuming of American women, which is illustrated so forcibly in the ‘compose’ costumes featured this the the ‘costume for the occasion,’ immediate- Spring and development of ly influenced footwear styles,” she the occasion’ were produced, so styled as to fit in exactly said. “Shoes for with the type of costume with which they There were sturdy Oxfords with rubber soles for ac‘ive sports wear, and lighter weight Oxfords with medium heels for semi- Several types for various times And, similarly, different weights and kinds of stock- ings were brought out and chosen by well-dressed women for these different types of shoes. Wool and silk mix- tures, chiffon lisle, medium-weight silk and sheer silk for formal wear were all were to ‘be worn. sports and street wear. of pumps were offered and occasions. included in the wardrobe of such wo- men. “In line with the trend of style, fash- ion magazines began to tell American the shoes for a given occasion or affair, women about correct choice of but they gave them no such advice about the proper choice of hosiery. The it was necessary for patrons of the stores result has already been mentioned to seek this advice from the salesgirls, most of whom were not properly post- ed themselves. MICHIGAN “It was with the idea of filling the need so plainly manifested that a de- cision was reached by the house in question to issue each season an au- thoritative style book, containing not only information about the correct cos- tume colors for every occasion, but also harmonizing shades of shoes and hosiery. The results that have been obtained since the idea was put into execution bear silent witness to the sales-building of the passing on of correct style information the proper powers ‘to retail stores and, through them, to their customers. “This information, in the form of a style book, is distributed by retailers to their charge customers. Some stores enclose it in packages sent from the ready-to-wear department, while others enclose it in bundles containing piece goods and boxes containing shoes. A store in a college town distributed copies to sorority houses and dormi- tories with considerable success, while another got a number of new custom- ers by distributing the book among teachers attending a State convention. “A concrete example of the value of style information in selling hosiery to consumers is supplied by a letter re- cently received from the buyer for a store in a city of 750,000 population. A wealthy woman who had received a copy of the book from the store called on the buyer in question for help in matching up the shades of hosiery she wanted to buy with dresses she al- ready possessed. The buyer, who had studied the style book and who had the wanted information at her finger ends, worked with the woman. The result was the sale of $95 worth of stockings, not a pair of which has been returned by the customer. “As for the power of an authentic and carefully prepared style book in increasing sales to retailers, the case may be cited of. a certain town in which sales for the year of a particular brand of hose were doubled. In a num- ber of cities and towns new accounts have been opened on the strength of it. ‘One made a comfortable fortune and could not be reiailer, who had merchandising ser- to the style interested in any vice, ‘cottoned’ at once service idea and installed a complete line of the hosiery it advertised. “That style and style promotion are gaining ground steadily as sales pro- ducers in apparel lines, as well as in accessories, is constantly being demon- strated. One progressive retail store opens its ready-to-wear floor one eve- ning a week twice a month for a pri- vate fashion show, which is conducted by a different group of women each time. One night recently more than five hundred women employed in the banks and trust companies of the city in which this store is situated attended a show of that kind, chose their own models for the demonstration and listened to a talk on ‘smart’ colors and correct costume choices. This type of style not only increases sales in the store, but also increases the style consciousness of larger groups of women, who will seek merchandise with better style in all lines. “The use of style as a sales asset, however, must be based on absolutely promotion TRADESMAN authentic data, and also upon real style in the merchandise. Specious use of style for promotion purposes is sure to prove a boomerang. It creates dissat- isfied retail accounts and sales resist- ance to the featured’brand on the part of the consumer, for retailers in small towns, as well as large, are becoming increasingly informed on the correct details of style information as it affects the varied merchandise Consequently those manufac- and advertisers seek to profit by the use of the most powerful carried by them. turers who single sales influence on the woman customer to-day—style—must present authentic information only. It is be- coming more and more difficult to fool the great bulk of the American wo- men into buying a product by the spe- cious use of style. This applies almost as much to the selling of refrigerators, lamps, towels, etc., as to the selling of hosiery or any other of the many and varied lines of merchandise in which women are interested.”—N. Y. Times. —_2>.____ Grocers Protest Against Fliver Owned Retail Stores. A great deal of criticism has been occasioned by the ford Motor Co. con- ducting retail stores at which their em- ployes and the public generally can purchase meats and groceries at less cost than both independent local deal- ers and chain stores can sell. Manufacturers sell the ford stores direct risk considerable antag- onism on the part of the trade in gen- eral. Criticism of ford in his new enter- prise has become so general that re- tail grocers’ associations and mer- chants’ associations in other states have protested against the new ford under- taking. As an example of how far-reaching this feeling exists, we are quoting from a letter written to Henry ford by L. F. Padberg, Secretary, Missouri Retail Grocers’ and Merchants’ Association: “Much bad feeling exists to-day in St. Louis and Missouri from the In- dependent Retail Grocer and Butcher who toward the ford Company on account of you operating Retail Meat Markets and Groceries in Detroit. coming in from all parts of Missouri steadily. “In principle: Why should you, af- ter having been favored by God in ac- quiring vour wealth, try to drive your fellowman in other lines out of busi- ness? “You are trying to mislead the peo- ple into the belief that the corner re- holding them up, over-charg- ing, etc. You know it is not true. You are sowing the spirit of suspicion, hatred and discontent among the public little retailer. You are the community tailer is toward the helping to destroy builder. “The retail business, more than any other, gives the individual an oppor- tunity to put his own initiative to work, to bring his own personality into play, to work out his own salvation. Why destroy the very thing “by your retail policy,’ that has done more to our country, our men, to the than anything else—‘initiative.’ store bring front, “The present day grocer should be supported and perpetuated. Allow an- March 30, 1927 other comparison. How many auto- mobiles do you sell to chain stores? “T am sure every corner grocer and meat dealer buys and operates an auto- mobile in his business, mostly fords. No line of business has populated your small trucks as has the grocer and meat-dealer. St. Louis has 500 chain i stores. “No delivery,” 2,500 independ- ent grocers and meat dealers, at least one car apiece. They deliver. If they } did not, it would mean 2,500 fords less. You, in your meat market, advocate cash and carry. ‘No delivery.’ Should we follow? Remember, no delivery— no ford truck. “Tn conclusion, don’t let us fall out. Close up your meat shops. You can’t sell meat and groceries cheaper than we do at a profit. Operating without a profit in competition with us is un- fair and monopolistic.” —»+++—___ Favor For White Silks. Manufacturers of plain crepes antici- pate a big season for white silks dur- ing the next few months. For party dresses, weddings, confirmations, graduations and similar occasions white and ivory shades will be widely used. The cutting-up trade is said to have already placed a substantial vol- ume of orders for these two shades. The silk trade is also planning to fea- ture strongly the four new shades ’ sponsored by the Gorment Retailers of America. These tones are peach, coral, gray and blue, the distinctive names of which will probably be an- nounced next Monday or Tuesday. When fame gets behind you, 1t stays there. Protests are. FLORIDA WEST COAST ICE COMPANY ist Mortgage Sinking Fund 20-Year 6% Gold Bonds, Series A Company serves many of the larger cities of the Florida West Coast, including St. Petersburg, Orlando, Tarpon Springs and Clearwater. Price 97 and interest To yield 6.25% Complete descriptive ¥ circular available upon request Howe, Snow & BERTLES ic. Investment Securities GRAND RAPIDS New York Chicago San Francisco Detroit © March 30, 1927 MICHIGAN TRADESMAN 7 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Expert check forgers will some- times go to considerable trouble to set the stage properly for their operations, according to the Merchants Journal. One of these professional swindlers undertook to put over a wholesale check forgery stunt in Kansas City, Kansas, recently. He went to the Brotherhood State Bank, introduced himself to the cashier a's J. P. Gillman, of Minneapolis. He said he was presi- dent of the Gillman Monument Co. of Minneapolis, a concern which was en- gaged in the business of selling monu- ments by mail. “You'll notice out through the country,” he explained, “the little graveyards still have the old style tombstones. They disappeared from the cemeteries in the big city half a century ago. Now, the people in these little towns want modern monuments just like you see in the cemeteries in the big cities. Our ‘business is to manufacture these. We send out our catalogs to the undertakers in the smaller cities. People can make their selection and we ship the monument out either by train or by truck. These paved highways enable us to ship heavy monuments great distances at small ex- pense. Our business has almost doubl- ed in the lake states in the last year.” Mr. Gillman said he wanted to lo- cate a branch factory in Kansas City, and was looking for a suitable site. He also wanted to make a deposit, and open an account at the bank, and pro- duced $5,675 in checks, as a starter. The banker accepted the checks for deposit, and expressed. his pleasure Mr. Gillman informed him that he had rented an office in the Brotherhood bank building. And he had. That part of his story was true. But the cashier had met many men in his time and had learned much. So he queried Minneapolis and was in- formed that no such man was known there. The St. Paul bank knew nothing about the bank book he brought to the Kansas City, Kas., bank. So Mr. Alberti told the police. Charles Costello and Charles Little, city detectives, walked into the neatly furnished office of the “monument company” and placed Mr. Gillman un- der arrest. Just as they walked into the office, two real estate brokers who had found sites for the large monument works appeared. An investigation disclosed the office furniture, a neat business suit, a hat, a pair of shoes, and even the large dia- mond ring had been purchased at vari- ous stores on a “dollar down and a dol- lar forever plan.” Part of these were paid in worthless checks. The prisoner admitted, police say, that his right name was Fred Riggs, and he was 31 years old, and that he had served a sentence of one year in the Federal prison at Leavenworth for forgery. About $125 in worthless checks writ- ten by Riggs, are held by Kansas City, Kan., merchants. Charges of forgery have been filed against Riggs. Another slick scheme which is be- ing worked with great success in a number of towns is engineered, appar- ently, by two negroes. This is rather unique, for it is not often that negroes go into the check swindling business. It is not just in their line. The negroes claim to be Pullman Car porters. When they light in a town they engage rooms with some reput- able colored family, and stay carefully away from many questionable negro resorts. Having secured a location and set the stage, they don their Pullman jackets and Pullman badges, and sally forth with finely lithographed checks apparently issued by the Pullman com- pany in payment for wages. The checks are apparently signed by Pull- man officials, and) have every appear- ance of being the real thing. They are generally drawn for good sized sums, from $75 to $95 each. They go to a store, buy something, and order it sent to their room. Then they ten- der the Pullman check in payment. If the merchant calls up the house to which the goods are to be sent, he is assured that the man lives there and that he is a pullman porter. They pass all the checks they can in one afternoon, and then disappear. The Kansas City, Mo., Better Busi- ness Bureau reports that someone is working the “stolen statement” game in that city, with big returns. In this game, the first step is for the crook to follow the postman in his rounds, about the first of the month, and pick up some of the monthly statements left in the mail boxes. With a statement from a downtown store, taken from some one’s mail box, the crook presents himself at the cashier’s window of the store, offers a check for twice the account and says he wishes to pay his bill. It looks rea- sonable. The check is made to the customer as recorded on the store’s books and apparently is endorsed by him. He receives his receipted bill. With that identification he goes to another department, where he obtains apparel or whatever merchandise is desired and asks that it be charged to his account. The check forgery is not discovered for days later. A man of good appearance went to a Kansas City jewelry store recently and selected a diamond ring. The cost was around $2,000. He was in no hurry. When the check had time to clear he would call for the diamond. In a few days the stranger returns to find the check has been returned marked insufficient funds. The patron explains he was stupid enough to draw the check on the wrong ‘bank and gives another check, receiving the old one, which was stamped with the endorsement of the jewelry firm. He will give the second check time to clear and call for the diamond. Instead he takes the endorsed check, deposits it in another bank, after re- moving the insufficient fund notation, checks against it and disappears. The following warning to business houses has been issued by Julius Klein, director of the Bureau of Foreign and Domestic Commerce of the U. S. De- partment of Commerce: Certain foreign publishing concerns, or parties purporting to be publishers, have approached a large American spondence, publish, without charge, in their trade publications articles of public interest number of manufacturers by corre- offering to prepare and respecting the business organizations An exchange of correspondence usually leads to the of American concerns. preparation of the article and finally debit American concern involved for half- tone cuts. The charges have varied between $100 and $600. our investigations have developed that the publications have no circulation or standing and that an indication of to an exorbitant against the Inasmuch as fraud is very evident, it is suggested that you avoid direct dealings with any such publishers until after ade- quate investigation has been made. If approached in this way it would be well, before responding, to consult responsible American advertising agen- cies or this Bureau. If you submit the name of the publication and the pub- lisher to the Specialties Division of the Bureau you will be informed whether these names are already known in con- nection with cases where other firms have been victimized. If you have had past experience with this class of solicitation, you will increase the effec- tiveness of our efforts to safeguard American industries by making the de- tails available for the confidential use of this Bureau. ae a. Appraised Value of William Judson Estate. The appraisers have filed the report on the value of the William Judson estate, placing the following values on the properties left by the deceased: Real Estate. Grocery building $100,000.00 Hlomestead 10,000.00 Land in Newaygo county 80.00 Bonds. 10 Berkey & Gay Furniture Co. 10 Morris Friedman Liberty Loan 10,200.00 Pennsular Club 100.00 lhling Bros. & Everard 90.00 Stocks. 9,500.00 9 800.00 Antrim Iron Co., American T. & T G. R. Mutual B. Ass'n. 1,476.93 G. KR. Railway Co., 1 share 100.00 Kent Country Ciub 250.00 Liggett & Meyers Tobacco Co., 50 shares Preferred 6,250.00 1400 Common 139,475.00 2209 Common B 220,348.00 Masonic Country Club 100.00 Mich. Bell Tel. Co., 10 shares 1,000.00 Michigan Trust Co., 50 shares 12,000.60 Old National Bank, 200 shares 56,000.69 Pantlind Building Co., 1 share 80.00 50,000.00 750.00 Accounts Receivable. Note Arthur J. Plumb, $325 1.00 Recapitulation. Real Hstate Bonds 29,990.0) Stocks 517,829.93 Stocks 1.00 Accounts Receivable 1.00 Cash 7,030.55 House furnishings 1,883.45 Automobiles 1,300.00 140,080.00 $698,064.75 Total D93-26 You can give your customers Rum- ford Baking Powder and know they will come back for more. Its purity, wholesomeness and dependability in- sures better baking and will please the most critical housewife. RUMFORD CHEMICAL WORKS Providence, R. I. —— MOTHER’S DAY SPECIAL GIFT PACKAGES CHOCOLATES ORDER WHILE THE ASSORTMENT IS COMPLETE NATIONAL CANDY COMPANY, INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN “— JOWNEY'S ‘UNFAIR COMPETITION. It is doubtful if there ever was a time when so much dissatisfaction was expressed as now over certain condi- tions in the garment industry. The conditions themselves are not new, but circumstances have become such as to make them more of a source of wide- spread irritation than ever. All con- cerned in the production of garments and their disposition are complaining except the retailers. So the guns of all other factors are being trained on the latter as being the only ones who are benefited by existing conditions. The producer of fabrics at first was disposed to place blame on wholesalers or garment manufacturers, but was forced to admit finally that the two last mentioned had been compelled to adapt their buying policy to the meth- ods of the retailers. This policy, usu- ally described as that of hand-to-mouth or piecemeal buying, leads to some- thing more than the mere purchasing for immediate needs. As carried out by the buying representatives of re- tailers, it means putting the screws on those from whom they buy. Much time must elapse between the selec- tion and purchase of a fabric and its manufacture into a garment. Yet the maker of the latter is expected by the retailer's buyer to hand out the finished article whenever called for, which is usually as late in the season as can be. No time is allowed for its making. This gives the manufacturer the option of making up garments in advance to meet supposititious needs or to losing sales. If he does the former, the close of the selling season is apt to find him with a lot of garment on his racks which he must dispose of for what they will bring in the brief time left him. This is the opportunity for which the retail buyer has been scheming. He is fully aware of the situation and has learned how to play off.one gar- ment manufacturer against another to his own advantage. It has frequently resulted in goods being sold even at a loss, because the manufacturer had to do this or suffer a greater loss by being compelled to keep garments un- til they could no longer be disposed of on any terms. The procedure is so well known that it seems surprising, at first glance, that it can be con- tinued. But the garment trade is a peculiar one in many respects. Among those engaged in it are quite a number with little, if any, financial responsibil- ity. They are willing to take chances, the more so because their ideas of cost accounting are vague and indef- inite, and they never seem to know whether they have done business at a profit or loss until they are confront- ed with a book-keeper’s statement at the end of a selling season. At one This is skimp- The poorest of thing they are adepts. ing wherever possible. material and workmanship goes into their products, which are got out to sell at a price. But this kind of stuff, with which manufacturers of reputa- tion cannot compete, makes it harder for the latter to market their really servicable wares. It also prevents the carrying out of any understanding it the trade not make up goods except MICHIGAN on order and thus helps flood the market with more garments than can be disposed of to advantage. CANNED FOODS CONDITIONS. Considering the enormous quantities of vegetables and fruits that were put in cans last year, and disregarding many of the crepe hanging operations ‘” those who have only catered to the buy-as-you-need-it trade, it is still evi- dent that records were broken by the Amercian people in the volume of can- ned foods consumed so far this year. The quality of last year’s pack was about the best that has ever been turn- ed out. Now that the end of many of the packs is in sight, those canners who have taken any kind of losses at all are found asserting that hereafter they will only pack against orders, but this fine scheme of operating on a reduced basis has its pitfalls in that if the distributor feels that the market is on the bottom he may purchase an increased volume of futures. The new season is close at hand and acreage contracts are already being made. If any stock can be placed in the predic- tions of long distance weather fore- casters it will be safe to assume that two record crops will not follow each other and that there will be no record production this year as was the case in 1926. Meanwhile canners are studying the market for the purpose of closing out their lines at the best prices obtain- ablee. If the next season should turn out unfavorable for the grower some of the items that may be held over may prove to be decidedly valuable property. AlIJ things considered, in- cluding the keen competition which has been met up with from fresh vege- tables and fruits which are available nine months out of the year, the can- ned goods market has done well. The supplies of fresh goods by the way have been arriving in steadily increas- ing quantities. A few years ago it was virtually impossible to secure toma- toes, lettuce, beans, spinach, asparagus, etc., during the first three months of the year. Now the average iruit and vegetable stand can produce nearly all kinds of fruits and vegetables and at a price which is not more than 25 per cent. above that paid during the height of the regular season. THE WOOLEN INDUSTRY. Auction sales of wool at London and Australia during the past week pre- sented few new features. While the cabled reports show a firmness in prices, there is also brought out the fact that there was a fair percentage of withdrawals of offerings because the bids failed to reach the upset prices. In this country there have been some more dealings in the new clip, but prices generally are below the parity of those abroad. The supplies avail- able here are ample, but there is not much incentive to buy as yet on the part of the mills. Recent reports would appear to indicate that woolen manufacturing concerns are contract- ing their facilities to meet existing con- ditions. A report during the week showed that there were fifty-eight few- er mills in operation in 1925 than in 1923. Since then, and especially with- TRADESMAN in the last month or so, this process orf reduction has been going on. The American Woolen Co. is setting an example in this respect by shutting down mills which it does not pay to operate. The company opened its fall lines of women’s coatings during the past week, most of the offerings show- ing price advances. Worsteds are not to be shown until well into the sum- mer. Other concerns have set no dates for their fall openings of women’s wear fabrics, not deeming it advisable to do so until buyers are ready to operate. Clothing men will begin showing their fall lines within a week or so. They are not yet through with their spring business. The season for carpet and rug purchases will start with the open- ing of the big auction by the Alex- ander Smith & Sons Co. on Friday. This is expected to be attended large- ly by buyers from all over the country. COTTON CONDITIONS. When the final ginning figures for the 1926 cotton crop were made public last Monday advantage was promptly taken of them to push up quotations. The large drop of over 700,000 bales below the final estimates appeared to surprise dealers. But the total ginned still remained a record one of nearly 18,000.000 bales, and the calmer re- flection of a few days resulted in a lowering of prices. The outlook now is for a fair amount of stability unless something unforeseen should occur to change the prospects for this year’s crop. Planting of the latter has al- ready been started, and the indications are still for only a slight reduction in acreage. The success of mechanical methods of picking cotton has shown a way for reducing production costs, and this will enable planters to sell their product for less and still show a profit. The firmness to cotton quo- tations has been reflected in the prices of various fabrics. Gray goods of dif- ferent constructions have held to the levels recently established, although the transactions have not been large in volume. Finished fabrics, which are moving quite briskly, are holding their own. This is true of prints, including printed draperies and colored cottons. : Denims and ginghams continue in good demand. Rayon mixtures are also sought by buyers. The season for fall ginghams has been opened, deliveries to be made in May, June and July, and the prices are to be named later. In knit underwear little change in condi- tions is noted. Hosiery, however, seems to be picking up. COURSE OF TEXTILE PRICES. For several of the textiles there is no really free market. Cotton is the one conspciuous example of price being governed by the law of supply and demand. In the case of raw silk there was either over-production or under- production during the past year and the prices began to drop rather sud- denly. Then the Japanese government stepped in and helped carry the sur- plus so as to hold up prices. It is still aiding in this direction. The last crop of jute in India was a record one and, by all the rules, burlap should have fallen greatly in price. Here, also, concerted efforts by those interested March 30, 1927 have resulted in withholding supplies from the market and so prevented the drop which was confidently expected. Upset prices at various wool auctions have had much to do with checking the downward course of the article which was so marked a feature a year ago. In the case of flax, the best evidences are that the supplies are rather limited, alhtough the demand has not been over large. But with a recent increase in the call for linens, the price of these has been generally advanced abroad as well as here. In the case of rayon the market last year was somewhat demoralized. The in- creased use of the material, however, has put it on a better basis. Then, too, the European combination of manufacturers of the material enabled them to fix higher prices, which have been reflected in those of the domestic article. MORE JEWELS THAN EVER. More than $80,000,000 worth of gems were imported by Americans during 1926, a gain of about $5,000,000 over the preceding year. In its own particu- lar way this fact reflects the very per- sistent quality of National prosperity. At the same time a further analysis of the schedule of precious stones which passed through the custom houses discloses something else—name- ly, that there was an increase of nearly $4,000,000 in the value of the uncut diamonds, which would indicate that at least a partial shift of the gem- finishing industry from its center in the Netherlands is under way. There was an increase of $1,500,000 in the importation of finished dia- monds, unset, and these gleaming gems led by an exceedingly high percentage the whole list of stones imported. More than 60 per cent. of the total gem in- flux of 1926 was of diamonds, rough There was a slight slump in the figures of the pearls imported, just about paralleling the diamond gain. or finished. Gems are essentially a luxury. The demand generally fluctuates with the ebb and flow of good times. With the exception of a few who regard certain gems, more particularly diamonds, as a form of investment, the purchases are purely for purposes of personal adorn- ment. The fact that gems do not bear interest, but depend for the advance of their value upon the increase in market price, is a deterrent to their employment by the common run of investors as desirable units of a for- tune. There is a tradition that when Eve completed her dress of fig leaves Adam made the first joke on the length of time it took a woman to dress. But such jokes are obsolete now. A dress- ing contest conducted in Chicago be- tween groups of men and women showed that the average time required for men to dress was twenty-one min- utes, while the women needed only fifteen. “And why shouldn’t we dress fast,’ said one of the triumphant women, “we only have three garments to put on besides shoes and stockings.” And this is midwinter! How rapid will the women be in summer? * ee ry) Sere cermampcnns nee ) March 30, 1927 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. We had an interesting companion on our last week end trip in the person of John I. Gibson, who is known to near- ly every man, woman and child in Western Michigan through his ten year connection with the Western Michigan Development Association. Mr. Gibson has a fund of anecdotes and a string of stories which apply to every occasion and no more com- panionable man was ever made by the Creator. We sauntered along to Mus- kegon, where we parted company for the afternoon—he to call on friends and I to make a dozen or more calls as follows: Peoples State Bank, Pine Street Grocery, A. D: Valk, E. F. Hilbert, D. P. Berghuis, Lloyd Han- sen, Edward Hesse, Paul Hillman, Hans Johnson, Lakeside Lumber Co., Olsen William A. Pierson, Henry Poirier and S. M. Mangleson. Every call I made was a pleasant one. I was made to feel that I was among friends, which is about the happiest feeling a man can have in this world. No visit to Muskegon is complete which does not include a trip over the cement road in North Muskegon which starts at the intersecetion of M 11 and runs to the mouth of Muskegon Lake. For two years I have deplored the fact that this beautiful thoroughfare ended in a swamp. I was delighted to note Saturday that work on the ten mile extension to Michilinda had been started. The extension runs past the channel which connects Muskegon Lake and Lake Michigan, thence North along Lake Michigan under _ the shadow of some of the finest sand dunes to be found anywhere. The road will be a scenic highway in all the term implies. Because of the enormous amount of excavating, fill- ing and grading to be done, I imagine it will require two years to complete the work. When completed it will probably be the most picturesque ten miles of highway anywhere in Michi- gan. The development of Interlaken Park —between Muskegon Lake and Bear Lake—is proceeding along most mod- ern lines. The homes already erected on the tract are marvels of beauty and utility and indications of additional homes are everywhere in evidence. We spent a most delightful evening at the Occidental, having learned by accident that there is at least one room in the hotel large enough to house a small family. It has long been my custom to insist on a large room, not too far up in hotels which are not thoroughly fireproof. If I cannot get what I require in this line I proceed to some other city or return to my own home. I would have spent many a night at the Occidental in the past if Landlord Swett had not concealed all knowledge of Parlor A from me. Now that I know about the existence of such a room, he may expect to see my name on his register more frequently hereafter. One thing I have never been able to explain about the Occidental is the comparatively small number of people 3ros., a. who eat in the main dining room at the evening meal. With good food, well cooked and carefully served at very reasonable prices, I cannot understand why the dining room is not crowded to capacity. I do not think the special fish or steak $1 evening dinner can be matched anywhere for the price. Why the good people of Muskegon pass up such an opportunity is beyond my com- prehension. Although the special din- ner is only $1, it is not a plate dinner, as some hotels are now serving for much more money. Landlord Swett assumes that his patrons are not in the kindergarten or high chair class and treats them like gentlemen and ladies. While the members of our party proposed to see Hoot Gibson, I craved the privilege of sitting in the office in order to meet any of my old Muskegon friends who might happen to drop m. | sat as still as a statue for an hour, but nary a friend or ac- quaintance put in an appearance. I have met the same experience at the Pantlind Hotel. Twenty-five years ago I could meet a dozen congenial spirits any evening at the Morton House or Occidental Hotel. What has gotten into the men? Have they ceased to cultivate the friendly spirit which was once so manifest or have the wives of these men induced them to abandon the habits of a lifetime by dragging them off to moving picture shows, whist parties or on automobile trips? I realize that we live in an age of change, but some things do not seem to me to be much of an improve- ment over the customs of the past. I have frequently had occasion to commend the wonderful activity which has changed Muskegon from a saw- dust village to a city of beautiful homes, well paved streets and com- modious store buildings; but the most valuable asset she possesses is still neglected—easy access to Lake Michi- gan, so that all classes of people can enjoy the life giving air and bathing facilities of the finest body of fresh water in the world. I have twanged on this string so long that I would not be surprised if my Muskegon friends were tired of reading my con- stant reminders, but I shall never cease to regret that the wonderful peo- ple who brought about the rebirth of their city when it was down at the heel should be short sighted in this re- spect and permit Grand Haven and Ludington to show other them the way without profiting by their example. E. A. Stowe. —_—__ +> >____ Europe Nearing a Crisis Through the Greed of Italy. Grandville, March 29— Whatever concerns Europe in a lesser degree concerns America. The trouble at present brewing in Jugo-Slavia and Albania is of a piece with every trouble that has led to the embroiling of greater Europe in the past. This trouble might be referred to the league of nations for a settlement, but is not likely to be, from the fact that this vaunted league, entered into as a peace- making agreement, is really a mere rope of sand. When one of the great powers of Europe conceives the idea that its rights are being trampled upon, that moment the league is cast aside and the aggrieved nation begins mobilizing troops, hurries baftérfés and ‘guns to the front, making immediate prepara- tions for war. So much for this vaunt- ed league of nations which America was urged to join. It is well that Uncle Sam had the good sense to keep out. It is said that Jugo-Slavia has plans for the overlordship of Albania, which at present is held by Italy. The boot- shaped nation considers its preroga- tive being trodden upon and at once, without consulting the vaunted league of nations, to which she is a.signatory member, proceeds to rush troops to her Northern frontiers preparatory to war on Jugo-Slavia at a moment’s notice. A bit of unnecessary bungling along diplomatic lines and central Europe will become involved in war. Too bad this is so, but such is the situation, no matter what peace advocates may say. Albania is only a pawn in the strug- gle between Italy and Jugo-Slavia for dominance in the Balkans. and the former is not going to permit a sec- ondary power to balk her plans in the least. France and England are being brought into the controversy, yet whatever Mussolini decides upon as for Italy’s interests will go through willy nilly. Those small nations of central Eu- rope have ever been a disturbing ele- ment, and are as much so to-day as they were in the past. We in America can hardly conceive of big nations go- ing to war over some disputed point with such small fry, but nevertheless some great wars have been thus brought about. If the league of nations was calcu- lated to save Europe from these inter- minable quarrels over territorial ex- tensions it is now certain that such a hore has gone glimmering. Serious representations and warlike bristlings are being indulged in by Italy, France and other European gov- ernments. People may cry peace, peace while the war clouds gather thicker and.thicker over the nations of Europe. Some may choose to belittle all this, and even sneer at the prospect of so small a matter embroiling great na- tions in deadly strife, and yet almost every war, aWcient and modern, which has plowed the fields with blood and fire started from smaller beginnings than the present eruction in Albania. The prodding of these small powers are to the greater ones like the gnats irritating the skin of an elephant. The irritation goes on until the national strain is too great to stand, and fire and flood ensues. Such irritation is even now going on, pushed by Jugo-Slavia and Albania to the breaking point. In fact, Itaiy has warned France of impending hos- tilities along her Northern’ border, while settled peace was supposed to hover dove-like over continental Eu- rope. Italy has warned Jugo-Slavia_ to keep hands off in Albania. Whether such warning will be heeded remains to be seen. There is fire enough in this pot to set a flame going among the great powers of Europe, a fact that emphasizes the wisdom of this Nation refusing to sign any agreement made over the European bargain counter. We being out have learned from re- cent events to hold back from any bargaining with Europe on any ques- tion whatever. That another war in Europe is on the cards cannot be brushed aside. The only question is as to the hour when the gong announcing a break will sound. When it does sound the United States will be in a position to take ad- vantage of any and all divertisements that may arise, a much more enviable and safe position than would have been had we signed away our rights at the league of nations table. It does seem as though those pacifist workers in America ought to use a little common sense in dealing with the question of peace and war. It is a known fact that war, howéveér révolf- ing, must come in order to secure an honorable peace, and the nation which is fully prepared is the one to keep safely out of such contests. Let the quarreling nations of Europe go to it if they will. We in the United States will have none of it unless the honor and integrity of the Nation is assailed, which is hardly likely with trowning guns at every port, an or- ganized army of fighting men behind them. Italy has been more than once the ground over which large contending armies have marched, since the days otf the Caesars down to Napoleon, and later times, and it may still covet the glory of other wars if Mussolini car- ries out the campaigns he has planned. The ambitions of men high in po- litical life have ofttimes driven a coun- try into war. It is easy to call to mind the coup made by president-elect Louis Napoleon when, after being elected President of France, he declared him- self emperor, and won the position through the shedding of blood in the streets of Paris. Should the Italian dictator's ambt- tion lead him to strike for the throne for himself it is impossible to tell where the bloodshed will end. Old Timer. —_—_-—_->->-————_ Healthy, Wealthy and Wise. Men die because of some fault or faults in the organization or manage- ment of their bodies. Businesses die, or fail for the same reason. One of the best ways to be sure of dying sooner than you need to is to be an optimist whose optimism 1s based wholly on sentiment and not at all on knowledge. Your kidneys may be showing albu- men or sugar, but do not investigate to find out. Be an optimist. An epidemic of flu or smallpox is on the way. It is very ‘bad in certain sections of the country. Forget it, or better do not let anyone tell-you about it. Be an optimist! Expose yourself! Go where the epidemic is worst. Be an optimist! Do not build up addi- t.onal physical resistance. Refuse to read or heed all information of any- thing bad or of depressing or threat- ening conditions. This attitude, or this philosophy, if it may be called a philosophy, is cut- ting off many years of life for men. 1920 and 1921 taught business men that they must not be so foolish about business. But still there are many that need to learn that unintelligent optimism is dangerous, and intelligent pessimism a mark of wisdom. —-+_++ 2 Suit Over “Big Butter and Egg Man” Minneapolis, Mar. 28—Miss Frankie Heath, vaudeville performer, may go on chiding the “big butter and egg man” in song without fear of being disturbed bv court proceedings. Her- man Klingelhutz, a local produce deal- er, defender of the “butter and egg man,” has decided not to press his suit for $100,000 damages against Miss Heath and the Orpheum Theater, which he instituted a year ago when Miss Heath sang the song in an ap- pearance here. Mr. Klingelhutz com- plained that he had “suffered in morals, integrity, character and intelligence” from the implications of the song, which he contended was a reflection on the State of Minnesota, “the biggest butter and egg producing state in the United States.” In her answer, Miss Heath contended the term “butter and ege man” was a harmless slang éx- pression which meant a “newly rich man frqgm the West who comes to the East intent on painting the fown réd.” Te ees A : 10 MICHIGAN TRADESMAN March 30, 1927 SHOE MARKET The Value of Better Salesmanship. Back of all the thought and effort which merchants and manufacturers are giving at the present time to pro- moting the interests of the shoe indus- try lies one ultimate object, namely, to sell more shoes to the consumer. It avails the manufacturer little to sell a sizeable order of merchandise to a retail account unless the shoes move in due course and in a reasonable space of time from the shelves of the merchant to wardrobes of the indi- vidual customers whose use they were originally intended to serve. Similarly, it helps the merchant but little to stock shoes which represent the carefully matured judgment of him- self and his buyers unless his sales- people are able to arouse in the minds of the customers who come to the store something. of the enthusiasm and admiration which the merchant experi- enced when he bought them. In the final analysis, the success of the whole chain of intricate operations involved in the designing, making and distribution of shoes depends in a very large measure upon the ability of the retail salesman and the retail sales- woman. One of the most hopeful de- velopments in the retail shoe business to-day is to be found in the increasing recognition that is being given to this fact. Salespeople are being encdur- aged to take a greater interest in their work, to qualify themselves through special training, continuation courses in salesmanship and various. other ways to become more efficient in their profession. The salespeople themselves are giving evidence of a new attitude toward their work and are realizing that its possibilities for future advance- ment are limited only by their ambi- tion and their capacity to make them- selves more efficient and more pro- ductive. One of the most interesting ex- amples of this new attitude on the part of the retail salesman and the in- creasing recognition of his importance on the part of merchants and leaders of other branches of the trade is to be found in the movement to organize associations of retail salesmen, whose objects are primarily self improvement, education and mutual advancement along the lines of increased efficiency. —Shoe Retailer. 2.2 >______ Barefoot Sandals of Skeleton Type. The vogue of sandals is on the ascendency and bids fair to become one of the chief features of the warm weather season. Shoemakers have achieved very novel effects in subtract- ing as much leather as possible from the shoes and yet assuring comfort and sightliness. In some of the high grade shoes, there is more space than leather. Only diminutive counters are used and just enough leather stripping for the forepart to keep the shoe on the foot. This is a very difficult shoe to make and in some cases only the hand turned manufacturers will dare to fashion it. : Simultaneously with the advent of the sandal vogue has come a new in terest, in open shank types and all kinds, and particularly in strap up the front models. Instances are noted among the better grade shoemakers where factory production at the pres- ent time is 70 per cent. open shank shoes. In the cheaper grades, natural- ly, the open shank model is not quite so popular. ——_»-~»___ Reptile Leathers More Popular Than Ever. The vogue of reptilian leathers has achieved new emphasis, and no style program is complete unless some con- sideration, at least, is given to this interesting type of shoe material. A number of institutions in various parts of the country, are more enthusiastic than ever about reptile leathers, and insist that they will feature these throughout the summer months of the year. The bench makers, making only high grade shoes, report a tremendous interest in reptiles, especially lizards. Imitation reptile leathers have waned a bit, but even these are used frequent- ly on moderate priced shoes. A great many new finishes in reptile leathers have been perfected recently, such as polychrome and mottled effects in various skins. Genuine ostrich leather, not a reptile skin, has been revived, but only in the expensive grades of shoes. Reptile leathers of all kinds are being extensively used in women’s coats and suits. —_»—___ Silk Hose Demand Reviving. The approach of Easter is bringing about a revival in the demand for the better grades of women’s full-fashioned all-silk hosiery, which had been lag- ging rather noticeably. Features to current sales are few, about the only real one being the continuance of the call for gun metal hose with black heels. Manufacturers were caught nap- ping on them, not having expected them to stay in vogue so long, and de- liveries are generally behind. In some cases goods on new orders cannot be shipped under three to four weeks. Some indication is seen of a vogue for navy stockings this Spring to go with navy outer garments and shoes of this hue, but there is no telling how big it will become. In the men’s half-hose of the better kind there are signs of a demand for solid color effects in keep- ing with the stress that some of the high-grade haberdashery shops are lay- ing on plain colors in neckwear. —+>-____ Fashion Welts to the Fore. In the past three months, particular- ly, there has been a great improvement in the selling of stylish welt shoes, in stores located in all parts of the coun- try. Certain welt shoes now are avail- able which are difficult to distinguish from turns, are very light in weight, trim in appearance, and increasingly popular. The tailleur seems certain to feature in the apparel world during the season ahead, and produces additional reasons for continuous featuring of fashion welt shoes. These welts are made up of all kinds of materials and a great many colored kidskins, as well as a profuse usage of tan and black calf. A black calfskin tailored pump, trimmed in black alligator, black pin seal, or in pipings of patent leather, seems certain to be readily accepted by a certain type of trim and carefully dressed feminity. —_2--.—____ Black Shoe Sales Gaining. The increase in sales of men’s black shoes for “at once” delivery as against tans, that was reported recently by wholesalres of the cheaper lines of footwear, has lately been manifesting itself in the higher-priced lines as well. This is particularly noticeable in “siz- ing up” purchases by retailers, and in some cases fully 60 per cent. of cur- rent shipments are of black shoes. This is attributed to several causes, one of which is that most retailers seem well stocked with tans for the moment. Another is the snowy weather of the early Winter, which drove many men into rubbers and galoshes for quite a while, this caused their feet to per- spire and this, in turn, resulted in tan shoes becoming stained. Because of this it was intimated yesterday, a number of men are “off” them for the time being. —_22>—___ Beautiful Evening Shoes. There is one cycle of style in shoes which provides a wide latitude for decoration, combination of materials, and intricate patterning, and that is the evening shoe group. Luxurious and ‘beautiful brocades are now avail- able. Nicely frosted and semi-shiny finished leathers are here. Silk kid, astralac and ferricule leathers are in great demand and exceedingly scarce and using these for shoes elevates the price thereof quite a bit. In the bet- ter grades of evening shoes, ofttimes, as many as five different leathers are used in combination to achieve a cer- tain effect. Patterns are very elab- orate and the fitting expensive. —_>-.——_—_ Grays Feature Spring Selling Gray kidskin shoes, always a logical feature for selling during the early months of the year, this time register among the very important items of current selling. Stores all over the country report increasing sales in gray kid shoes, particularly shell gray. Late reports from Paris are to the effect that gray in costume, as well as gray in shoes, rule as high favorites, not - only in the gay capital but also at the fashionable watering places. — ++. Want a diamond mine? Dig under your hat. you put in a stock of ] the new wa ” “Bertsch” Oxfords, ‘ youre going to get some nice business this Eastertide! —Brand new lasts. —Smart styling. —Popular priced. Just the oxford the young fellows will “‘fall for’’ and enjoy wearing. Send for new folder oe Herold-Bertsch Shoe Company : Grand Rapids } ' Michigan a HIDDEN - PROFITS WHERE? In the unsolicited sale of Shoe Laces, Polishes, ete. Do not loose these profits ae by neglecting your Find- ings Department and when you are thinking where to find what you need think of BEN KRAUSE CO. 20 Ionia Ave. Grand Rapids, Michigan MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN i Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 hm NRE oes = eR! LANSING, MICH. March 30, 1927 MICHIGAN TRADESMAN il As To That English Sparrow Again. Grandville, March 29 — Elizabeth Swift Verbeck, of Pentwater, takes exception to an article of mine which credits the so-called English sparrow with being an American bird. If it is true, as she avers, he has been in the United States since 1852, he has cer- tainly gained a residence and should be classed as a full fledged American bird citizen. I do not pose as one who knows all about birds. My information comes from a daily contact with them, both on the farm and in town. I am not posing as a book-learned student of bird life, nor have I intended to state that there is but one species of spar- row. There may be a score of them, so far as I know, each and every one an American, the so-called English sparrow being one of them. I was pleased to note what she said of the bluejay, considered by some even more ill omened than the spar- row. Certainly his song isn’t one whit more musical. ~“As for those many birds who stay through the winter on the lake shore I have no contention to make, only that here in Grandville the sparrow is omnipresent, and with- out his presence we would be birdless during the cold of winter. “The sparrow does not eat bugs or insects.” Is she quite sure of that? I certainly have caught them doing that very thing many times. Moreover, to quote once again, ‘They increase so rapidly they must have room for colonization, and they drive out all other -birds to accomplish this pur- pose.” This being true how come there are so many different birds near your lake- shore home? She refers to my “mis- leading propaganda.” Well, what I have written in defense of the birds (not sparrows alone) has been from a personal knowledge which is worth more to me than all the bird book yarns in existence. Birds in general should be protect- ed from the pothunter and the careless gun-toter, as well as the poisoner whom our Michigan State College in- structs as to how to slaughter most effectually. Even had the sparrow been the only sufferer from these laws outlawing him, conditions would not be so bad, but millions of other birds, song birds if you will, have fallen in a supreme rush to extinguish a single specie. { am out to defend the birds regard- less of the name. Sparrows and crows have long been legitimate prey for the destroyer. It is pleasing to note the affection displayed by this Pentwater lady for woodpeckers, nuthatches, chickadees and the like, and I believe if she will give this wicked (?) spar- row a thoroughgoing investigation she will cease to lay up wrath against him and come to learn that he is one of our most useful birds. Old Timer. ——_.-.>——___ Quality Service Stores Organized at Big Rapids. Wyoming Park; March 28—Last Thursday, in company with Herman Hanson, I went to Big Rapids to help them organize an Association and to start a quality service group of adver- tisers. We were surprised and pleased at the splendid condition of the gravel roads in Kent county, but in Mont- calm and Mecosta counties conditions were not quite so good, although they are working on M 13 in both counties. In Big Rapids we were well enter- tained with a fine supper at the West- ern Hotel, which seemed to be doing a good business. All of the best stores of the town were represented at the meeting, at which Wm. Whittaker presided. Pres- ent were the following: O. D. Hilderly H. C. Sprague Frank Hall C. R. Ohrenberger A. H. Galtz W. R. -Van Auken te Wm. C. Whittaker F. M. Binney Wm. C. Krupp Fred Nehmer (Mr. Hanson and Mr. Gezon. Mr. Hanson gave a very interesting talk on the Quality Service Stores of Grand Rapids and Mr. Gezon gave a short talk and strongly advised them to organize to keep out further chain store competition. . This they proceeded to do and elect- ed W. R. Van Auken President and Fay Binney Secretary and Treasurer. They agreed to join the State As- sociation en masse and a number prom- ised to attend the Flint convention April 26, 27 and 28. Your Secretary explained House bill No. 244, now in the hands of the Com- mittee on State affairs, which bill pro- posed a grocer and meat dealer regis- tration and Sunday closing. The mem- bers of the Big Rapids Association favor this bill 100 per cent. strong. Two of their number who now feel they must keep open part of Sunday said they would be pleased to see this bill become a law, so that they, too, might have one day in seven for rest. I certainly hope every grocer and meat man in the State will write their representative and senator in Lansing, requesting them to work to have House bill No. 244 reported out of committee. Don’t put this off. Paul Gezon, Sec’y Retail Grocers & General Mer- chants Ass’n. —_+++___ Port Huron Association Join State Association. Wyoming Park, March 28—To-day I received a check for twenty-eight memberships from W. T. Van Conant, Treasurer of Port Huron Quality Ser- vice Grocers. The officers are as fol- lows: President—H. C. Schuberth. Vice-President—J. F. Orr. Secretary—E. W. Rice. Treasurer—W. T. Van Conant. I have heard that Port Huron plans to invite the 1928 convention to their city. What other locality would like to have us meet in their town? We now have three invitations and it looks as though there would be a lively contest at Flint. Paul Gezon, Sec’y. — >. Rabbit Ear Bounties Pay Taxes. Topeka, Kans., March 28—Rabbit- ear bounties in Kansas sometimes amount to large sums. Occasionally a case is reported where a farmer collects enough money from rabbit-ear boun- ties to pay his taxes. Whether or not this is so, three sources of income from rabbits actually exist—bounties, feed for livestock, and skins. Each Winter 15 to 20 carloads off rabbits are bought up at 10@15c a carcass for shipping to the Biological Survey. Shipments last season amounted to about 100,000 rabbits. Fur companies buy the dried skins, and farmers, who save the skins to sell, feed the carcass- es to hogs and chickens. Uses Apple To Wipe Rain From Windshield. New York, March 28—It often oc- curs that in the most inclement weath- er the windshield wiper proceeds to go on a strike. This is not only annoy- ing, but extremely dangerous, both to the motorist and to others. Accord- ing to L. G. Evans, of the Service De- partment of the National Automobile Club, a first aid relief in such cases is to rub on the outside of the windshield a fresh cut apple, which will im- mediately clear up the glass sufficient- ly for fairly good vision and will al- low the unfortunate motorist to get to where better repair can be made. —_+-»___ Filial Loyalty. “My boy, when you grow up I want you to be a gentleman.” “T don't want to be a gentleman, pop-——l wanna be like you.” cent ne Ce En Oeeve erewerww-b--90 ss And a real Milk Service 5 OU know Borden’s Products—of course. Eagle Brand Condensed Milk, Evaporated Milk, Malted Milk, Dry Milk, Caramels. You know that they’re absolutely pure and good. Now a few words about Borden SERVICE. The Borden Company has been in business for seventy years. It will be here tomorrow, next year, for years to come—always standing squarely behind every package, guaranteeing its quality through jobber and retailer, right into the kitchen. The Borden Company offers a FULL LINE of milk products— a COMPLETE milk service. The dealer is sure of the same quality and constant supply of Evaporated Milk as he is accus- tomed to in Eagle Brand. The Borden Company advertises its products—a SELLING service. Its brands are known and accepted everywhere. Four big Borden advertising drives are going on now. Finally, there are Borden salesmen and representatives in every city ready to help the trade in any way they can—ready to back up the Borden guarantee. With Borden’s, quality is first and close after that comes service. The Borden Company, 350 Madison Ave., New York, N. Y. Attractive, forceful advertising is merchandising the complete Domino line Two hundred sixty- three leading newspapers in one hundred twenty- eight cities east of the Rocky Mountains will carry attractive, forceful copy featuring our entire Domino line during March and April. American SugarRefining Company “Sweeten it with Domino” Granulated, Tablet, Powdered, Confectioners, Brown; Domino Syrup | FINANCIAL _ Michigan Trust Company Strengthens Its Position. The big story in Western Michigan financial circles during the past week was the action of the directorate of the Michigan Trust Company in add- ing two new members to the board, the acquisition of George C. (“Bottles”) Thomson as an officer and director of the company and the advancement of several heads of departments in recog- nition of years of faithful and efficient service. By the new arrangement George C. Thomson, prominent in higher finan- cial circles in Western Michigan for some years, joins the company as a director and vice-president. Popularly known as “Bottles” Thom- son, the title conferred on him during his U. of M. days when he won lasting fame and admiration as a football star for his Alma Mater, Mr. Thomson carried with him into the financial field the popularity and effectiveness which had made him the idol of the Uni- versity when he was “bucking the line” for old Michigan, and he thas been markedly successful in the financial and investment fields. General John H. Schouten, for many years an officer of The Michigan Trust Company, brings to the board of directors of that company a practical knowledge of Trust pro- cedure and the friendship fidence of the thousands with he has come in contact through his activities as an officer and representa- which again company and con- whom tive of the honors him in the new appointment. Guy C. Lillie, for some years secre- tary of the company, is advanced to company vice-president and is succeeded as sec- retary by excellent record as manager of the Re- ceivership Department has won wide C. Sohpus Johnson, whose recognition. Other William H. Mortgage Department and Alexander S. Palmer, manager of the Realty De- who become promotions are those of Perkins, manager of the partment, assistant sec- retaries, though retaining their direct connection with the which they have managed so success- fully. The official roster of The Michigan Trust Company now stands: Chair- man of the board, John Duffy; Presi- dent, Noyes L. president, Henry dents, Frederick A. Gorham, Guy C. Lillie, John H. Schouten and George departments Avery; senior vice- Idema;_ vice-presi- C. Thomson. Treasurer, Arthur C. Sharp; assistant treasurer, J. Donald McCormick; secretary, CC. Sophus Johnson; assistant secretaries, Arend V. Dubee, William H. Perkins and Alexander S. Palmer. Manager of Mortgage department, William H. Perkins; Realty Depart- ment, Alexander S. Palmer; Bond De- partment, Harry B. Wagner. The directorate of the company stands as follows: Noyes L. Avery, Clarence S. Dexter, John Duffy, Fred- erick A. Gorham, Thomas Wm. Hef- feran, Thomas H. Hume, Henry Idema, Miner S. Keeler, James D. MICHIGAN Lacey, August H. Landwehr, Edward Lowe, Charles T. Mitchell, Ransom E. Olds, John H. Schouten, George C. Thomson, Dudley E. Waters and Ed- mund W. Wurzburg. —_++.—____ Setting Up Financial Structures of Power Companies. Probably more than 75 per cent. of the public utility securities offered for public subscription so far this year have been for the account of concerns which have direct corporate relation- ship with other companies in the same line of business, either as a subsidiary This has con- or as a holding company. made for a certain amount of fusion on the part of the investor. In any one of these securities it was important in attempting to form an opinion of its investment merits to make a careful study of this relation- ship. In the formation of power and light- ing systems it has been customary in recent years to adopt one of two prin- cipal methods in setting up their cor- porate structures in order to finance the necessary for additions and One method, after subsidiary prop- erties have been acquired, has been to tie-ins and to provide extensions. retire the outstanding securities of such subsidiaries through the sale of parent company’s stocks and bonds. The other and most commonly used method has been to leave subsidiary capital structures very much the same as before their acquisition and to create new obligations secured direct- ly by the operating properties when additional funds were needed. From the investor's point of view, both methads have proved satisfactory when properly carried out. However, the latter provides greater opportun- ities for pyramiding, and there is less certainty that those in control have the best interests of the so-called operated company always in mind. Occasionally the only direct financial interest of the parent company in its subsidiary is the ownership of a ma- jority and sometimes even less, of its outstanding voting stock. In such an event the danger lies in the opportun- ity which dividends on large a percentage of available earn- ings, thus affecting the safety of the bonds. One of the principal differences which exist in the bonds of companies exists for paying out in such voting stock too employing the two methods of financ- outlined is that securities are issued directly against the operating property it is possible to secure them with first mortgages, while if holding company obligations are issued the best security which can be offered is collateral. ing already when Inasmuch, however, as this collateral may be a first mortgage bond, the ob- ligation which is offered to the investor is entitled to virtually as high an in- vestment rating as the first mortgage issue. If the holding company con- trols a number of subsidiaries, its col- lateral bonds offer a greater degree of diversification than is usually obtain- able in the purchase of a direct first mortgage against one individual prop- Ralph Hendershot. erty. TRADESMAN March 30, 1927 “The Bank on the Square” GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Fenton Davis & Boyle Chicago First National Bank Building Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Detroit 2056 Buhl! Bullding ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: this paper. Merchants’ Any Bank or Chamker of Commerce of Battle Creek, Mich., or Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN J Safety for valuables As in everything else there is quality in Our safe-deposit service includes a big strong vault, mechanical protection, a perfected indentification system and close personal vigilance. Your personal valu- ables and business papers are complete- ly protected. Special Facilities for Bulky Valuables GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ “SAFETY SERVICE” 16 Convenient Offices March 30, 1927 Retail Trade Upturn New Evidence of Strength. Dr. Lewis H. Haney, director of the bureau of business research at New York University, expressed him- self to the writer to-day as of the opinion that, so far as the business outlook is concerned, “the worm turn- ed in February.” When pressed for an explanation Dr. Haney referred to the recent upturn in retail trade re- vealed by a new index just completed at New York University, and not yet published. In the belief that the movement of retail trade is one of the best keys to general business, econ- omists of that institution some time ago set out to construct a barometer that might be relied upon to reflect the ups and downs of the retail de- mand. Mail order sales were accepted as the major guide to fluctuations in the rural communities. Department store sales were chosen to represent the position for the cities. It usually is conceded that the con- sumer demand for goods in the last analysis is what determines the char- acter of business and the duration of any cyclical movement. At the New York University shop in the Wall Street district are tabulated many fa- vorable and unfavorable factors likely to influence the future but Dr. Haney’s observation, after an examination of his new graph, is that “no very bad condition of business can exist as long as retail trade holds up as well as at present.” Projected back over a period this index shows that until the late 1920 slump retail trade had run along at a level more than ordinarily satisfactory. Not since May, 1925, had the volume dropped below a theoreti- cal normal line used as the base in the computations. A peak was reached in July, 1926, when retail trade reached a position about 10 per cent. above normal but then began the irregular decline. The recession spread. It finally carried the retail curve down to a low level some- what under normal in January, 1927, allowing, as the bureau of course does, for the various seasonal adjustments. Now it appears that the downward movement is checked. An unmistak- able and substantial upturn in retail trade came in February. From all that can be seen furthermore, observes the author of this new barometer, the turn represents a real. change for the better. It will be another month, when the March movement can be set alongside of February, before some will want to revise their views on trade but the plain inference is that the late 1926 recession did not mark the be- ginning of any major turn for the worse. In this connection it is interesting to note that the labor position appar- ently has been improving simultane- ously with that in retail trade. After falling since early last summer labor earnings, allowing again for seasonal correction, turned upward in February. The cost of living, as if by a stroke of good fortune for the working man, has reversed its trend. It has turned down at a time when earnings turned up. The highest point in employment MICHIGAN since 1924 came early in 1926. Em- ployment fell off during last year, how- ever, declining to a new recent low in January, 1927. This gave alarm to some economists who feared it fore- cast a decline in purchasing power. As in other respects February brought an upturn in employment, adding one more bit of evidence to the argument that a real change for the better is on the way. Paul Willard Garrett. [Copyrighted, 1927.] —_—__2- + Price-Cutting Is Peanut Salesmanship. The price-cutter is worse than a criminal. He is a fool. He not only pulls down the standing of his goods; he not only pulls down his competitors; he pulls down himself and his whole trade. He scuttles the ship in which he, himself, is afloat. Nothing is so easy as to cut prices; and nothing is so hard as to get them back when once they have been pulled down. Any child can throw a glass of water on the floor, but all the wisest scient- ists in the world can’t pick that water up. Who gets the benefit of price- cu‘ting? Nobody. The man who sells makes no net profit; and the man who buys soon finds himself getting an in- ferior article. No manufacturer can permanently keep up the standard of his goods if the price is persistently cut. Pretty soon he is compelled to use cheaper -materials, and to cut down the wages of his workers. The man who cuts prices puts up the sign: “This way to the junk heap.” He admits his own failure as a salesman. He admits he has been de- feated according to the Marquis of Queensbury rules of business. He ad- mits he cannot win by fighting fair. He brands himself as a hitter-below- the-belt. If the business world were domin- ated by price-cutters, there would be no business at all. Price-cutting, in fact, is not busi- ness any more than smallpox is health. > 2 One of the touching incidents of our time is the passing of the Grand Army of the Republic. After it# or- ganization it was able to muster at least a hundred veterans at the service of a comrade in any part of this city; to-day it can gather a bare half-dozen. In many cases but one or two have been present to conduct the G. A. R. ceremony. Nevertheless, a scene such as this has its inspiration for those who would lay down their lives, if occasion demanded, as well as_ its memories for the few remaining members of the organization. To see a handful of these grizzled veterans, some assisted by others more able, some hobbling on crutches or support- ed by heavy canes, surrounding the bier of a departed comrade is truly pathetic. A decade hence the G. A. R. ceremony will live in memory only. Taps, sounded in their mute way by the last few remaining heroes, will ring down the curtain on the grand army that saved the republic. PRM RTE B IEE STE ET) TTT TRADESMAN 13 $10,000 Highlands County, Fla., 6% Road Bonds, full county obligation, Dated: February 1st, 1923, Due: January 1st, 1952. Denomination: $500.00. Interest Jan- uary and July 1st at New York City. FINANCIAL STATEMENT Real Valuation Assessed Valuation Total Dent ...._ $25,000,000 is a pice aak es : 6,000,000 ges eee ie : 1,154,000 Populaton—12,500 Opinion Clay & Dillon, New York City Price to net 5.60% We will make these bonds tax free in Michigan at our expense. If inter- ested, please write or wire any of the offices below: VANDERSALL & COMPANY 410 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St., 1006 Penobscot Bldg., Chicago, Illinois Detroit, Michigan JONAL BANK J 6 THE OLD N Have you some important problem we can help you solve. Write a letter to the Old Na- tional Question Box——your answer will appear in the Sunday Herald or the Tuesday Press. cA Bank jor Everybody_ MONROE AT PEARL NO BRANCHES Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding 'Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. 14 Prospect For Stock Dividends Is Major Bull Force. Lackawanna’s announcement of a $92,000,000 melon did not lift the mar- ket in that stock but it plainly affected others that are in line for something of the same nature. In Wall Street stocks still are bought in anticipation of favorable developments and_ sold when the good news is out. The action of the directors this week had been discounted in the rise of Lackawanna during 1926 and in the 33-point ad- vance since the turn of the new year. The powerful swing upward in this quality stock during the last two months emphasizes the impetus for ac- tivity in the stock market at a time when economists have sought in vain for an explanation in the forecasts of business conditions. The prospect for stock dividends, split-ups, increased cash distributions and all of the extra trimmings that the stockholder so much covets is the ma- jor bull force in the stock market. Sur- veys on the ‘business situation are studied nowadays not so much for evi- dence of any great expansion from present levels in corporate profits but for an assurance of a continuation of good trade conditions. Charts of the money market are followed for the light they throw on the availability of funds for market purposes. Neither the business nor money outlook is what lies back of the present stock market. They are not the lure that makes in- vestors of late seem to rise to the sur- face in search of stock. Unless big investors were confident that industry would remain sound and money cheap they would not now take stock so eagerly in a market that ap- pears high but the bait they seek is stock dividends. That is why out- bursts of strength in the market this year have been largely in stocks of merit. Here is the essential difference between ihe top structure of the ‘mar- ket that collapsed a year ago this month and the present movement. In the early part of 1926 a market that seemed already dangerously high went higher through excessive speculation in stocks not yet seasoned. It often appeared that the poor stocks had bet- ter show than the good ones. The good stocks, on the other hand, are the favorites now. These common stocks of the qual- ity group are not so attractive on a yield basis. Many of them return less than 5 and some of them less than 4 per cent. But in the case of a sub- stantial group the stockholder is in position for a windfall as a reward for years of waiting. The railroads are a conspicuous example. Over a long period of years the railroads have been improving their earnings position until now it seems that even if traffic does not expand in 1927 they will show ex- cellent returns. No fewer than twenty- five railroads last year earned more than $10 a share, half of that number earned $15 or better and roughly a quarter earned $20 or more. Earnings plowed patiently back into the prop- erties over a long time always enhance the intrinsic values of a system and MICHIGAN TRADESMAN make it possible sooner or later to re- ward stockholders generously. Paul Willard Garrett. [Copyrighted, 1927.] —_—_>-~>____ Efficiency Opens the Door To Oppor- tunity. That we have become the richest nation in the world, even the richest nation in history, doesn’t really mean very much. But that we have reached that achievement through tremendous- ly increased efficiency in production means a great deal. Everything which we call wealth is just potential and actual raw material plus man’s labor. Money itself is but a convenient meas- ure of wealth, stored-up power to com- mand wealth. In a better way than it has ever been done before on so large a scale, we have turned nature’s resources into useful and beautiful commodities. By ingeniously devel- oping new ways of greatly multiplying man power, and at the same time les- sening drudgery, we_ have literally lifted a nation by its own boot-straps. And in that process, a keener, cleaner manhood has been developed, else the pace would not have been possible. American business is done in glass houses. Europe has not yet discarded its secret diplomacy and _ back-deor commercial intrigue. But in this wholesome Western world hugger- mugger practices in business are rapid- ly on the decline, and even in politics, they have achieved distinct unpopular- ity. Our advertising has brought busi- ness out into the open for the world’s scrutiny. The fox does not hunt in the clear light of day, neither can a business that lurks in a shadow find sustenance. Secret discounts, unfair labor conditions, dirty and ugly fac- tories, dishonest products can find no place in a successful advertising pro- gram of to-day. Advertising has been a mighty revealer of the worthy and a quick eliminator of the unfit. I sometimes think that the best side of a man is his business side. He is apt to think best with that part of his brain. He is apt to act best with the muscles that control that side of him. Away from business he may be trav- eling nowhere at sixty miles an hour, but in his work he must keep steady pace and his eye on the goal. He is delightfully disciplined by his work. I sometimes think that the best side of a man is his business side. 3 Glen Buck. —_7>->—__ Black Handbags Sought. Black handbags with white trim- mings are meeting with much favor, according to manufacturers. Pouch shapes are stressed and volume orders are for merchandise to retail up to $4.95. At the same time there is a growing call noted for the pastel shades in ‘bags, particularly orchid, light green and red. The envelope shape is in some demand but it is coming mostly from the smaller cities. The so-called passport bag is in in- creasing request with the onset of the travel season. Reptile leathers and combinations of them with staple grains continue to be featured in the novelties. March 30, 1927 ay, The Life of an Estate aIANY estates are dissipated within a short period of iit}! time because they have not been properly safeguarded. Failure to make a will, failure to appoint a trust company as ex- ecutor and trustee, failure to ar- range for the distribution of life insurance money under a life in- surance trust—these neglects mean short lived estates. Safeguard your dependents by safeguarding your estate. Let us discuss this matter with you. [RAND RAPios [RUST [‘OMPANY Telephone 4391 IMPORTERS’ AND EXPORTERS’ AGENTS CUSTOMS ADVISORS MARINE INSURANCE WORLD WIDE CONNECTIONS FOREIGN TRADE SERVICE 434 Kelsey Bldg. Dial 8-2616 R. J. FERNEY CO. , CUSTOM HOUSE BROKERS LAWRENCE SCUDDER & CoO. ACCOUNTANTS AND AUDITORS 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. “AUDITS -SYSTEMS-TAX SERVICE” 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan é Be es March 30, 1927 MICHIGAN TRADESMAN 15 The Model Arson Law. Many of the state legislatures are now considering the Model Arson Law advocated by the Fire Marshals’ As- sociation of North America. In some states the objections brought against the bill embodying this law are of the same tenor as the objections brought against any measures brought forward to-day to curb the criminal. All kinds of imaginary cases are brought for- ward to show that there is danger of an innocent man being made the vic- tim of the law, yet fire marshals have such a difficult time obtaining convic- tions when the law and evidence is overwhelmingly on their side that they have neither the time nor the inclina- tion to bring into court cases about which there is any doubt. If there were one-half the solicitude to prevent crime by improving and fortifying our archaic legal system that there is in protecting the guilty under the guise of safeguarding the innocent, the number of crimes would undoubt- edly diminish. The new Baumes laws in New York State are credited by the New York Police Department officials with having had a marked effect in the reduction of crimes in New York City during the past several months. These are the laws, which among other things, provide for an automatic prison sentence of long term for the third conviction of committing a crime even though the third crime itself may not be a major one. Nearly all fire marshals as well as police officials are kept so busy these days seeking to obtain convictions - where the evidence of guilt seems to them conclusive that innocent men and even men against whom little evidence of guilt is obtainable, cannot be con- sidered in any great danger. The arson laws in some states are such that cer- tain classes of property may be de- stroyed -with impunity ‘because the laws fail to specify kinds of property which were not even in existence when the original statutes were placed on the books. The Model Arson Law does little more than make old laws conform to modern conditions. ——_> > —____ Lowering Lake Levels’ Barefaced Proceeding. On the general subject of the low- ering of the level of navigable waters by artificial channels—the case of the Great Lakes versus the Chicago Drain- age Canal is the outstanding present day illustration— Attorney General William W. Potter recalls a decision of the Michigan Supreme Court twenty- three years ago in a suit in which he and his then law partner, Phil J. Col- grove, of Hastings, appeared for the plaintiffs. The unanimous decision of the court was that lowering navigable waters by artificial channels was a violation of a Michigan statute. Should the United States Supreme Court follow the same line of reason- ing as the Michigan Supreme Court, assuming that the canal is the cause of the lowering, then the present con- troversy might, it is reasonable to as- sume, be decided in favor of the plain- tiffs—the connecting channels and the harbors of Michigan and other lake- bordering states. The Michigan court’s decision was in the case of Ervin P. Cole and others versus Patrick Dooley, drain commis- sioner of Barry county, and the waters Thornapple Lake in Barry county. The decision is in volume 137, page 419, Michigan Supreme Court reports. Thornapple Lake is about three miles long and half a mile wide. The lake is deep, but shallow for some distance out from the shore. Thornapple River is the outlet. On the shores are summer cottages, out-buildings and boat landings for resorters. Dooley, as county drain commissioner, institut- ed proceedings for construction of a drain to benefit farm lands. The drain would have lowered the lake about four feet and laid bare 66 acres of the bottom. This would impair the value of complainant’s frontage, whose buildings covered a stretch of a mile and a half. The proceedings were that under these circumstances the con- struction of the drain would be a vio- lation of law. In its decision the Su- preme Court held that the evidence was clear that both the lake and the river, when there were lumbering op- erations in the district, had been used to float logs and that when developed as a summer resort, a small steamboat and many skiffs plied the waters and were used by thousands yearly. Then reads the decision: “The lake and river are, therefore, navigable waters under our decisions. The action of the defendant in the case at bar seems to be a plain case of tapping and drawing down the sur- face of the lake, a barefaced proceed- ing to improve farms at complaintants’ expense under the pretense of improv- ing public health—a prostitution of the drain laws for private purposes. Under our statutes it is provided that private lakes and ponds may be obliterated in the interest of public health upon com- pensating the owners, but the Legisla- ture has fixed bounds to the practice by prohibiting the impairment of navi- gable waters. Thornapple Lake be- ing navigable, and the proceedings in the case before us being admittedly to lower the lake level four feet, the pro- ceedings are in violation of the statute.” —_>+>____ A Novelty in Jewelry. Among the new offerings of novelty jewelry is an unusual combination ring, hand ornament and bracelet, all in one piece. It is made up in platinum and set chiefly with tiny diamonds, about 200 being used, although some styles show the introduction of emeralds, sapphires, rubies and other colored precious stones in larger sizes. The entire piece is made to fit with a com- fortable degree of snugness, yet it is flexible enough to give full play to the hand of the wearer. It is held in place by an adjustable platinum slide-snap on the bracelet part, which permits its being fitted to almost any woman with- out alteration. The retail price of the novelty ranges from about $800 to $2,000, depending on the kind of stones with which it is set. — 2... Anybody can cut prices, but it takes brains to make a better article. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Costis OTD Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with THE JOIGHIGAN RETAIL DRY GOODS ASSOCIATION An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. Merchants Life Insurance Company WILLIAM A. WATTS President RANSOM E. OLDS Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents REYNOLDS. = Slate‘Clad = ‘BUILT FIRST TO LAST” / a GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G RAN D RaerPeseiePs Mm: ¢ mE G A N 16 OFFENSES TO THE SENSES. Brief Dissertation on Annoyances In- flicted on Others. This is not a preachment and a text would seem to be inappropriate, still in the few suggestions in mind to be made under the above caption a quota- tion occurs to me as a fitting prelude to my brief exposition of the subject: Woe unto the world because of offense, For it must needs be that offenses come; But woe to that man by whom offenses cometh. The tragedies that come into the lives of men seem to arouse in them a spirit that overcometh and it is an exception when men facing great trials do not arise to the situation and com- mand themselves in a manner that leads to a balance of mind. It is the small affronts and trespasses that are the pin-pricks of life and these are the things that irritate our nerves and lead us often times to lose command of ourselves and these causations are the things which ought to be quite easily eliminated, if we were all thoughtful of our obligations to each other in the creation of happiness. One of the offenses which occurs to me as in the class I have mentioned is a concomitant of city platting. We have been in, for a few years, an epoch in which cities were expanding and their environs have been picked up by speculators and platted into sub- divisions with great expectancy. Not only are the stakes made permanent in showing the outlines of the lots, but narrow sidewalks are put in, the streets turnpiked and sometimes ornate entrances are erected in the way of towers ornamented by vases of cement construction. Very soon the whole region is covered with weeds, grass springs up in the interstices of the blocks of sidewalk. If there are orchard trees which are mentioned in adver- tisements as important factors, they’ are neglected and it is a rule that very soon after the initial movement .is made these plats become offenses to the eye. If this platting were confined to the immediate environs of the city, it would not be quite so bad, but it reaches in every direction and covers such an immense area that tourists coming to the city cannot enter with- out coming through these platted areas, which are often an offense to the senses. If cities would take it upon them- selves as an obligation in striving for cleanliness and healthfulness and at- tractiveness to educate their realtors with regard to methods of sub-divid- ing land that would add instead of detract from the suburbs of a city, it would be a very important method of education. In the interior districts of cities are eve sores which are due to the neglect of men engaged in real estate transac- tions. I have in mind a lot I have passed by daily which was a year ago occupied by a church. The property was sold and the purchaser, having good vision of the future, expected to erect a business block thereon and thus add to the value of a progressive city. The blight in real estate coming suddenly caught him with the debris MICHIGAN scattered over the ground—the result of razing the church edifice—and he, perhaps unwittingly, is taking his dis- appointment out by annoying all the people who pass that way with this offensive situation. Here and there in every city there are illustrations like this one and they combine to detract materially from the beauty of the city and are a reflection upon the govern- ing power which tolerates them. The question occurs to the every day citi- zen, what right have people to thus TRADESMAN able kind of rubbish. These people who thought themselves reputable citizens imposed upon me and upon the neighborhood by rendering a good looking home premises an objection- able object in the neighborhood. This offense upon the senses is quite noticeable in the approaches to a city along railroads and highways and it is a rare thing to enter a city without being influenced by the un- attractiveness of the line of entry. Here is a case of corporation responsibility PCF 0 DOOOOIOINOO OOOO 000 —¢ C09 >C JOOOOOOOCO OOO GOOD 000 O00C >c 5c We must live while \< As it flies on the WOOCOO COO COC COO COO C00 COOCOO COO COO OOO OOO COO0CO Cc JOOOCOOCOOCOO OOO COC OOO COCO COO COOCGOOCOOCOOOCO0000C Living While We Stay stay, though bright be the way Or ruggedly toilsome and steep; Though strewn with life’s flowers and swift flying hours Or griefs that are poignant and deep. We must live for the task of which longing hearts ask Of a friend they may meet in the road, For the cheer they may crave, for the help that may save From the burden and crush of the load. We must live while we stay, never lingers the day “wings of the morn.” So we turn to our task, ah, some one has passed Some one so sad and forlorn! We must go to him yet, we must never forget That living means helpful employ, We must go though it cost, but naught will be lost If the moments are freighted with joy. We must live while we stay, remem’bring alway That this is our part of the plan, That merely to stay, come and go as we may Was never intended for man. “’Tis more blessed to give than it is to receive,” But our gifts may not measure the need, We must “pour out of life’ in the labor and strife To prove out our right to succeed. 1 We must live while we stay, rejoicing each day f 1 With those who are happy and blest, A) Let us truly enjoy without an alloy With them the worth while and the best. f Let no rivalries rise between us and our skies p . Because wealth may be coming their way, . It may be that the price is their sacrifice And we may be richer than they. We must live while we stay, we must greet by the way Those who may need pity and cheer, That they too may know by the “heart” that we show That the sympathy craved may be near. It is well to obey the impulse alway To “weep with those who may weep,” For this is the rain that softens the pain And there’s blessing for both in the meet. We must live while we stay in the wonderful way Of the world and all that’s divine, Nor take second hand any law or demand Made by man down the annals of time. The perspective is wide and there’s little denied In the book spread before us so real, The book that from birth to inherited earth Is the one of God’s signet and seal. So we'll live while we stay, for "tis ours day by day To live more than in those of the past. If mem’ries be sweet the links are complete That will bind to the things that may last. A And while nature so sweet pours out at our feet ts i Her gifts all so precious and rare, UJ In her wonderful art she will be to the heart f) \ At once both the answer and prayer. - - L. B. Mitchell. . x | easaceats: —53¢-—5 JTOOOC00 000000 000000000 C2 CF 000000 000000000000000 CFF ¢ > cae IF OOK >C >c DOOOCCO COO OCOO OOO ODOC OOO OOO ONT COOOCOCOOCO OOO OCC O00 Sr SOOO COO COO COO OOO DOO OGD OOO COO DOOD OCO COCO COO OC0000C impose upon the sensitiveness of the community? Some years ago I became the owner of a house and lot on Union avenue, in my own city, located in a fine resi- dential neighborhood. I was disappoint- ed in losing tenants and for some months the house was unoccupied. Every week I was compelled to clean off the rear of this lot, because so many people took occasion to cast upon it the waste from their own premises, including the most objection- which could be inexpensively avoided and which would, if removed, add measurably to the reputation of the town. . One of the eyesores connected with urban life is the dump. I rarely visit a city in which somewhere I do not find a place where waste is placed in a most unsightly heap of rubbish. It is an offense not only to the sight, but to the sense of smell and a trespass upon the good health of the community. It has been my habit for some time, March 30, 1927 when standing upon some prominent corner in the city where beautiful architecture is the commanding feature, to notice how common it is for peo- ple in little ways to commit offenses against these buildings. By inspect- ing the walls one will find that thous- ands of people have, through thought- lessness and carelessness in the scratch- ing of matches for the lighting of cigarettes and cigars, rendered beautiful surfaces an unpleasant thing to look at. How common it is for us to note the dribbling of waste from vehicles passing along the streets. This is an uncalled for trespass upon the com- munity and should not only be frown- ed upon, but eliminated by governing authority. Occasionally an advertis- ing board, which has been allowed the privilege of location upon a vacant lot, hides from view of the passing public a very objectionable feature, but these boards themselves become decidedly objectionable features in most of the places where they are erected, because they replace beautiful pictures by un- seenly and flagrant pictures and let- tering. An offense which is somewhat difficult to eliminate is an egregious piece of architecture in a residential neighborhood which is criticized by ’ good taste in building. Some person, because he thinks he has a right to do what he choses with his own property and is obsessed with an idea that he knows what he wants better than others, builds a house which, in its ob- jectionable features, is a disparage- ment to the neighborhood. This of- fense against good taste is extremely unfortunate and a very delicate one to deal with. There are offenses of sound as well as of sight and when they are entirely uncalled for and unnecessary, it would seem as though the good sense of the community ought to result in their obliteration. If the whistling ,of the locomotive is necessary for certain purposes, its unnecessary multiplication is an offense which ought to be eradi- cated. The offense of the automobile horn is one of the worst with which we have to deal-in the realm of sound to- day. Nothing is more rasping in a neighborhood than the constant honk of autos and nine-tenths of it is en- tirely useless and not only devoid of accomplishment, but a menace to peaceful neighborhood life. The con- stant use of the horn becomes a per- nicious habit and is rasping to the nerves. The good sense of community life ought to succeed in its abolition. I think we have statutes against tak- ing the name of God in vain. Of course, they are inoperative, but pub- lic opinion ought to succeed in sup- pressing vile language used in public places and the man who taps you on the shoulder arresting your attention and says, ‘““Have you heard the latest ” and pours into your ears a vile story is a nuisance in a community. I am almost willing to say his name is legion, because it is such a common trespass and is tolerated where it ought to ‘be suppressed’ through righteous indignation. There are also offenses against an- other very useful method of joy in us ‘ 4 March 30, 1927 MICHIGAN TRADESMAN 17 and that is the We have as much authority to suppress a vile odor as we have to become rid of an eyesore or an offense to the ear; if allowed to this sense of smell. a sense of righteousness, itself eradicate phase of community life. To an educated sense of smell comes great joy through the delights of price- express would less odors and aromatic agencies. Com- pare the violate delicate aroma of a rose or a the that in decay. are awfully producing with trespass these We matter of flowers are careless in this mal through thoughtlessness. odors carelessness and There are too many back yards which illustrate this condi- the suburban will find tion and particularly in districts about every city we illustrations of trespass upon the sense of smell that are vile and inexcusable. We for keeping ourselves, our premises and our neighborhood as clean and sweet as possible and it is a flagrant abuse against good sense and neighborly in- stincts to be responsible for transgres- sions which are offensive to our God- given method of detecting odors. In the category of offenses I cannot That picture beautiful family circle and the accompaniment ‘of a pet dog connected with one of the sonalities 1s are responsible to a community leave out cats and dogs. of a home with a per- a beautiful thing to look upon and we connect the dog with it salient feature. It seems an thing, the expression of for a dumb brute, which in so many ways may contribute to the joys of the family. The definition of a weed is that it is a plant out of place and no matter satisfactory the dog may be in a home picture, he be- comes an unendurable nuisance when he trapses through your’ garden, knocking down your sweet peas, roll- ing over in your seed bed, breaking through your cold frame, and _ pos- sibly in his greediness while following a wild rabbit you have coddled, breaks He be- nuisance and if all as a appropriate love how off a carefully planted shrub. comes an undesirable he is your own dog of course you can- not complain, but if he is a neighbor’s that rights have been impinged upon and that you have And still, dog you feel your cause for serious complaint. how true it is that a neighbor is so perfectly thoughtless of your rights and privileges that it never occurs to him that his pet dog is a nuisance and it is an awfully delicate thing for you to tell him so and you often bear the burden of a most serious loss which is really that of your thoughtless neigh- bor who has thus sacrificed your own good opinion of him. That is a beautiful picture of an in- terior in which the mother is knitting, the father reading his newspaper, the children upon the mat in front of the fireplace looking at a picture book and others sitting at a table playing some game with an accompaniment of the petted cat, which lies so beautifully and comfortably upon the rug before the fire. In this picture the feline ac- companiment is a source of joy, but should that cat at i.idnight make life miserable for you I yowling under your window or. stealthily crouching under your bushes and destroying the life of a little bird which has been pushed out of the nest by its Spartan mother; or come prowling into your premises only on evil intent, the ‘Ene cat Responsibility lies pic- ture is not attractive. has become an offense. on your neighbor who seems to. be fact that the family perfectly oblivious of the the happiness of circle menace to the The had some of these things in mind and as a tul- of them member of the Master must have beautiful iS) 4 neighbors. wonderful method of part of his tion must have utilized many in the stories he told to bring home to the human heart the obligations of and in all probability he had in the auditors to manifested by life mind neglect of many of his the the keen sense of kind- accept obligations liness and neighborliness when he said, “It is impossible but that offenses will come but woe unto him through whom they come.” The tain as the woe is immediate and is cer- One the un- punishment for. sin. against tolerate the without suffering cannot commit an offense senses of others or necessary nuisances the penalty of a severe criticism of his fellows and an estrangement from them. Herein lies the opportunity to express) neighborliness and_ sincerity and friendship and the recognition of the rights of others in your manner of life. How the thought this can we formulate better than to thoughtlessness for the sensitive feel- ings of our fellows is simply an illus- tration of bad manners. Charles W. —_—_»+ And That’s That. the story traveling man visited a certain small the proprietor of its When the roofing stuff arrived it was not as and the quently returned it. But the company, nevertheless, at- tempted to collect the bill, drew a sight draft on the merchant through say, Garfield. Not so long ago, runs, a town and_ sold general store a bill of goods. represented, merchant conse- and the local bank, which returned the draft unhonored. The wholesaler then wrote to the postmaster about the financial standing of the merchant, and the postmaster replied that it was O. kK. Finally they appealed to the local collect the bill, ceived this reply by return mail: “The undersigned is the merchant on whom you attempted to palm off your worthless goods. The undersigned is president and owner of the bank to which you sent your sight draft. The undersigned is the postmaster to whom you wrote, and the undersigned is the lawyer whose services you sought to obtain for your nefarious business. If the undersigned were also the pastor of the church at this place he would tell you to go to hell.” —____*-e--—- Encouraging. Her Little Brother—Yes, a box with lots of funny things in it. There’s a rolling-pin, a revolver, two attorney to and re- not sister has flatirons, some long hairpins, ‘n’ every- thing. Sister's Beau—Dear me, what does she call that? Her Little Brother—Her hope chest. wae a a an You are devoting your time and energy to creating a an Estate. What precautions have you taken to preserve your Estate? By making a Will, you can establish Trusts to assure that your children will receive a thorough education; that your son will get a good start in business; that your wife will be relieved of the care and management of your business and other interests. Through your Will you can surround your Estate with every safeguard so that after you are gone your affairs will be administered accord- ing to your wishes and to the best advantage of ee eee ir your heirs. yee eieicl) ] Acting as Executor-Trustee under your will, this company will soundly manage the money or property you leave, and ultimately distribute your Estate according to your instructions. Send for our booklet, “Descent and Distribution of E Property.” fa THE Michigan [TRUST COMPANY JOHN DUFFY, Chairman of Board NOYES L. AVERY, President The first Trust Company in Michigan § ae BR cs . ae BR ORDER Coye Awnings Now for Store, Office, Home — CHAS. A. COYE, Inc. Campau Avenue and Louis Street GRAND RAPIDS, MICHIGAN ~+.____ Some Jewelry Lines Selling. Although the business now being done in popular-priced jewelry cannot be said to be generally good, there are some lines that are moving well. Among the active sellers of the mo-° ment are sterling silver bangle brace- lets. These articles, which for the most part are worn in multiples of three to twelve, may be had to retail as low as 50 cents. Also good are long “drop” earrings, especially in bag- nette stone effects in sterling silver mountings. They are seen in imita- tion crystal, jet, topaz, sapphire, etc., are featured by the large “drops” at the end, and may be retailed from $3.50 to $7 a pair. For children a nice business is being done in novelty cut- out bracelets of sterling silver. They retail at $1 to $2.50 each, and are of- fered in both the plain metal and in colored enamel effects. —_——_.-.-————_ Gift Silverware Sells Well. Although the late ending of Lent this year will shorten the April matrimonial season for members of those religious denominations who observe it, a nice business has been done in both sterling and plated silverware for gift pur- poses. The call for this merchandise has extended all the way from simple, single pieces to elaborate services, and an unusual number of chests of fine sterling ware was said yesterday to have been disposed of by the silver- smiths. Sales of sterling ware con- tinue to exceed those of a year ago, it was further said, despite the fact that the business done in such merchandise TRADESMAN throughout 1926 was of record propor- tions. A nice business has also been done in small children’s silver mugs and table sets, presumably for use as Easter gifts by the ultimate pur- chasers. —__+-+—___ Novelty Covers For Card Tables. A manufacturer in the Middle West is now offering novelty card table covers of oilcloth that wholesale at $7.50 a dozen and that are particular- ly useful when bridge or “500” is played. On opposite corners of the covers bridge and “500” scoring schedules are enameled, there being two of each on every cover. Decora- tive figures enhance the appearance of the covers, which are about a yard square and which are made with “pinked” edges. An elastic webbing which fits under the four corners of the table and’ is held by snap fasteners keeps the covers in place when in use. They are offered in seven colors, in- cluding red, black, orange green, blue, lavender and yellow and in smooth and shot-grain effects. The lettering and figures of the scoring schedules are in white. ————>-+ + _. Children’s Millinery Selling. One of the features of the business now passing in the mililnery trade is the activity of the demand for chil- dren’s hats. While the call for felt ones of this type has died down to some extent, there is a good call for straws. Many fancy straws, as well as Milans, are being shown in all the wanted shades, and are taking well. Popular-priced models in Milan are greatly in demand. These are usually trimmed with ribbon and arranged with long streamers or a tailored bow. All tailored hats for children are “sood” at the moment taking prece- dence in sales over the fancier models. The usual lines of silk caps for babies, as well as organdie and gingham bon- nets for Summer wear, are also being shown. Some orders for them are being taken. —_>-.+ Reorders For Gloves Coming In. Nearer approach of Easter has stim- ulated the demand for women’s and misses’ gloves. Reorders have been steadily coming in for glace kid mer- chandise and fabric gloves. There is also a steadily growing demand for silk gloves, which have their best re- tail selling period directly ahead. Novelty effects predominate in all types of the goods, with the short French cuff still continuing in favor. Colors to match shoes and hosiery are in best demand. ——>-> + ___- Some Improvement in Ribbons. Although the general demand is not as active as is desired, business in rib- bons is said to show a gain over last year at this time. Styles in ready-to- wear are more conducive to the use of ribbons as trimmings. A fair yardage, for example, is now being absorbed as decorations for women’s coats in the form of bows at the shoulders or at the hips. The dress trade is also using a fair quantity, as is the millinery trade. The buying by retailers continues to be of the more staple narrow goods. March 30, 1927 BONDS In justice to yourself, as well as to those depend- ents or heirs who rely on your judgment, at least part of your surplus funds should be invested in well secured Bonds. Michigan Bond & Investment Company 1020 Grand Rapids National Bank Building Grand Rapids Have You Ever Wished to have your fire and casualty insurance with one concern, to deal with only one office and yet have your insurance placed in different Companies? That's Us We represent fifteen of the strongest Board Rate Mutuals doing business in this State and we are in a position to give you this service. On Top of That we save you 25 to 50% on i your insurance premiums. THE CLASS-MUTUALS AGENCY Cc. N. BRISTOL H. G. BUNDY A. T. MONSON 305-06 Murray Bldg. Granp Rapinps, MicH. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN SSATP TRAN Tahari rnin t od i a 4 ; March 30, 1927 MICHIGAN TRADESMAN 19 REPRESENTATIVE RETAILERS. Hans Johnson, the Well-Known Mus- kegon Grocer. Hans Johnson was born in Norway, July 13, 1878. His father and mother were both born and raised in Norway. When he was 6 years old the family came to America, locating in Spring Lake, Mich. Four years later the fam- ily removed to Muskegon, where Hans attended school until he completed the seventh grade. He then went to work in the general store of John B. Per- ham, the Spring Lake merchant, with whom he remained a year. He then enlisted as a private in the Spanish- American war, serving eight months, including the time he was in Cuba. On receiving his discharge from the ser- vice he returned to Muskegon and en- tered the employ of Nick Schuler, in whose grocery store he clerked two years. His next contact with the gro- cery business was as clerk in the Hans Johnson. store of F. W. Bailey, of Hyde Park, ill, Two years later he returned to Muskegon to take a position as grocery clerk for Amil Hess on Beidler street. In March, 1902, he opened a grocery store on his own account at the cor- ner of Washington avenue and Frank- lin street. He is still engaged in busi- ness at the same location and is this month celebrating his twenty-fifth an- niversary as a grocer. ‘Mr. Johnson was married in 1904 to Miss Pearl Stone, of Muskegon. They have three children—Evelyn (21) who assists her father in the store; Wm. Clark (17), who is attending the St. Thomas military school at St. Paul, Minn.; Marian (10), who is at- tending the public schools of Muske- gon. The family reside in their own home at 1075 Washington avenue. Mr. Johnson is a member of the Norwegian Lutheran church. He is also a third degree Mason and an Elk He owns up to but one hobby, which is fishing, although he admits he is not doing much at it now. Mr. Johnson has been a strong ad- vocate of organization among retail grocers and is at present Vice-Presi- dent of the Retail Grocers and Gen- eral Merchants Association of Michi- gan. Unless all signs fail, he will soon be elevated to the position of President. —__2 2 > The Chinese Menace Due To Russian Influence. Grandville, March 29—News from the Orient is not reassuring. China is still on the rampage; many Americans as well as English have been killed and the landing of marines has been imperative. The heathen Chinee, like his more civilized brethren, responds to force where soft words would be accepted as an exhibition of fear on the part of the whites. It becomes necessary to deal stern- ly with the yellow men, even though there has been much of injustice heap- ed upon the people of that vast coun- try. No people in the world have been so wrought upon with enduring patience as has the Chinese. Well and good, and yet we cannot desert our fellow men to their fate when death threatens, hence the landing of U. S. marines and a call to halt the murder- ing which has been sweeping over the Cantonese district. Missionaries have been endangered and many of them slain. China de- spite the scores of years it has been under the teachings of Christian fol- lowers, is still very much in a bar- barous state. It is this fact, and the further fact that China is the most populous nation in the world, which makes the situation so delicately dangerous. Has the war of the yellow men against the white begun? Is it not a pertinent query in view of what has been taking place in recent weeks throughout the Chinese empire? A nation of four hundred millions stirred to the depths by incessant en- croachments on their rights by out- siders is a sight not pleasant to con- template. What the outcome will be depends very largely on how the Chris- tian nations of the world handle the subject. One of the most dangerous fire- brands injected into the problem is the meddling of Red Russia, urging the Chinese to do their worst where America and England are concerned. Russia is an old-time enemy of Great Britain, and she will leave no stone unturned to make trouble at the pres- ent time. The war cloud in Europe shrinks to a mere shadow when compared with this great uprising of four hundred millions of yellow men who believe they have been unjustly dealt with by their supposed white friends. American marines are performing a difficult and dangerous task in China, and there is no disguising the fact that our sea boys are in danger of extermination unless some unforeseen streak of luck comes their way within a short time. What becomes of the peace propa- ganda in America in face of this tre- mendous outpouring of wrath from the yellow races of Asia? America will need to gird on the whole armor for self defense in this new bellicose at- titude of Chinese nationalists. The Chinese debacle which began as a civil war bids fair_to terminate in a complete uniting of opposition forces to fight the common enemy as the Chinese people have come to re- gard their white invaders. Although the yellow men may be unjust in their suspicions of British and American spoilation, nevertheless there is suffi- cient hatred, which has been growing for a long time, to cause more than a peck of trouble for the white investors in China. We should view the situation with unprejudiced minds and grant to the Chinese a fair hearing in their case against the white race. Hostilities have certainly menced. “American guns bombarded Nanking to-dav after the Cantonese, who had com- captured the city, killing many Ameri- cans.” Thus one dispatch from the seat of war. This does not look like a peace- ful settlement of the troubles in the Orient. War has begun providing the Chinese have decided to break with the white powers, and we may expect more war news from now on. “The rioting Cantonese troops, who had looted the American, British and Japanese consulates, were attempting to storm the hill to reach the foreign refugees when the American and Brit- ish ships cleared their decks and open- ed fire.” This news is important. It shows how desperately determined are the reckless element in China to destroy both American and British interests. Can such a feeling of hatred be com- ~-omised and peace and quiet again be brought to pass? We may hope for the best, yet it is quite proper to look for the worst and make ready for a war against Chinese nationalism. There are many Americans in China who are remote from the position held by our marines, and it may be a diffi- cult undertaking to seek shelter from the violence of the Chinese mob. Many Americans have been rescued, but what of those beyond the reach of our guns? There is danger of complete extermination of all whites within the boundaries of the Chinese empire, and when that is accomplished American and Britain face the most difficult and dangerous war problem of their ex- istence. A missionary in China to-day is about as safe as a fish in boiling water. Although the Chinese, North and South, have been fighting each other, they seem a unit in their zeal to do to death all foreigners. Although we speak of this latest out- break as a yellow menace, it is not wholly that, since Japan is on the side of America and Britain, and she is by no means a sick duck in the pit. We shall await further news from the seat of war in China with the utmost interest and concern. Old Timer. —————- oe Fall Outlook For Velvets. Silk factors look for velvets to have an increased vogue during the coming Fall. cloths in somewhat greater variety, the offerings including both staple and nov- elty effects. The trend is strongly to- ward flat pile velvets which are light and supple. Use of the goods for evening wraps and gowns is expected to be on a liberal scale. New develop- ments have been made in rayon velvets that are counted on to increase favor for these types. Manufacturers are also watching the possibilities of, a strong vogue for velvet coats for day wear during the next season. Coat producers are showing some of these coats for immediate delivery, and favor for them may grow strongly for the Fall. ——_>-+- Sheer Silks Doing Well. Sheer fabrics are well to the fore in the consumer demand for Spring silks. The buying covers crepe chiffons, geor- gettes and romaines in both plain and printed effects. In the latter the small designs continue to be strongly fa- vored. Flat crepes are likewise selling well, but the wholesale margin on both these goods and georgettes has been cut to a very narrow margin, manu- facturers say. Five of the best-selling shades for silks at retail, according to the results of a recent questionnaire, are French beige, black, rose beige, navy and queen blue. Wholesalers are showing the Importance of Satin Shoes. In the past three weeks especially, shoes of various kinds have forced attention. Black satin is in- creasingly popular. Several new shades of blonde satin are on the boards and are selling actively. Grosgrain silk is a new item in the same family, which was lately featured by a leading bench maker, for a prominent Fifth Avenue store. ee Corduroy Cords Lec Your satin Be a Corduroy | --Built as good f as the best and 4, then made better by the addition of Sidewall Protection THE CORDUROY TIRE CO. GRAND RAPID Al AND RAPIDS, MICHIGAN Sidewall Protection (REG. U. S. PAT. OFFICE) Added Reinforcement. An original Patented and Visible Plus Feature HART BRAND CHOICE or THE LAND Look for the Red Heart on the Can LEE & CADY Distributor Sand Lime Brick Nothing as Durabie Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO, Grand Rapids. SAGINAW BRICK Co., Saginaw JACKSON-LANSING BRICE CO., Rives Junction. ASK FOR ~ A variety for every taste Link, Petter & Company ncorporated) Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN 20 RETAIL GROCER Retail Grocers and General Merchants : Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht. Detroit. Making Rules and Living Up To Them Written for the Tradesman. Solomon’s Proverbs fill a little book 434 by 2% inches, with sixty-six pages of reading; but all the “homely wis- dom” of the world, which means busi- ness wisdom—grocery wisdom—hard- ware wisdom—is to be found within it. Whatever has been written since is merely a rehash. Solomon probably did some rehashing himself at that; for plain wisdom, which cometh out of consequences, is as old as human thought based on experience. I have quoted the major portion of one saying. It applies directly to the operation of the Frankford Grocery Co., Frankford, remainder of it applies, too; and I shall quote it later or, perhaps, leave The looking up Pennsylvania. The it to you to look up. will harm nobody, nor will it waste his time. The chief interest in the Frankford Co. is its living answer to the question, Is co-operative wholesale operation a success? Can it be made successful? Here are the bare facts of the answer: Frankford Grocers Association or- ganized 1888, 100 members, started co- operative buying 1892; present mem- bership, 1300. Frankford Grocery Co., Inc., incor- porated 1905. Warehouse built 1910. Two floors added 1914. Four floor sec- tion added 1925. Four floors and basement; 106,000 square feet; five elevators; one three- box refrigerating plant; five car siding on second floor; ten motor trucks can be loaded inside building; eight mo- tor trucks can be !oaded on street. Garage rebuilt 1924; present capacity 24 cars; cars in use owned by com- pany, 17; number of employes, 85; cap- ital and surplus, $600,000; business, 1924, 434 million dollars; operating overhead, .0347 per cent. Subsidiary corporations: Grocers’ building and lean association; grocers’ saving fund; co-operative insurance fund. Territory covered: Spring Garden street North to Tullytown, Richboro, Hathboro, Will6w Grove, South to Germantown and East of Schuylkill to Delaware River. I copy these details from a skeleton sketch issued in 1925 on the occasion of the opening of the newly built ad- dition. I do it for the purpose of in- dicating how closely the organization observes the limits of its work in every direction; for such observance is a cornerstone of its success. Nothing is sidestepped or camouflaged. The man- agement faces facts and the music thereof, whether harmonious or dis- cordant. Any member can know pre- cisely the condition of any portion of the business in which he is a_ co- operator any time if he wants to. These characteristics of the organ- ization have impressed me for years. But I got a special impression thereof in 1920 or 1921. Anyway, it was the time when sugar slumped and ditched MICHIGAN TRADESMAN any number of formerly sanguine buyers. At that time both Frankford and the ill-fated Girard got nipped. Both had quite a crimp put into their resources. But the way the loss was handled dif- fered radically. Frankford faced the condition then and there. The entire loss was ascertained, plainly stated in the first report to its members, its bankers knew all about it. The amount was charged off in one lump. My recollection is that not only was no dividend paid at the next dividend period, but that a deficit was sustained. This contrasted strangely with the action of Girard. The management of that company elected to carry the deficit over a term of years. The plan was to charge off a percentage each year, paying dividends right along. In itself, that might not have been alto- gether wrong or unbusinesslike; and because of the history of success be- hind the management of Girard, I tried to see their action from their stand- point. Well, Girard is dead—gone—obliter- ated from the business horizon and the officers have been indicted for crimes which will probably keep them in prison for years to come. Frankford is sturdier than ever. An indication of why Frankford succeeds may be found in a plain talk by J. A. Edgar, long President and general manager of both Frankford organizations, from which I quote in part. This talk might well and profitably be digested by any grocer anywhere: “Wholesale and retail grocers’ as- sociations meet in solemn conclave and adopt resolution after resolution, ‘We are opposed to free deals, etc.,’ and some members hasten out before the meetings adjourn to get busy on deals and beat competitors who might pos- sibly have taken the resolutions seriously. The manufacturer pays high-priced salesmanagers and advertising experts to figure out schemes to put it over on the grocer. Do they love the grocer? Will they help him? They do—they will—as the corner saloon loved the wage earner who stopped on Saturday night with his pay envelope and, after the envelope was empty, kicked him into the gutter. “The wholesale grocer comes in for a lot of criticism on unfilled mission- ary orders; but if the manufacturer had financially to back up the whole- sale grocer on deal missionary orders, deals that load the grocer would dis- appear like the proverbial snowball.” “Nothing can be more inequitable than deals. They discriminate against the grocer with small capital. If he falls for them, he soon finds himself without money to pay his bills. If he has backbone to say ‘no’ and his com- petitor goes in on the deal and under- sells him, he gets sore on manufacturer and competitor, probably falls for the next deal offered and gets it under the necktie. “Helping the grocer by a succession of deals means helping him over the shortest road to bankruptcy. “Some deals evince the manufactur- er’s questionable honesty. They offer (Continued on page 31). WWI LLL ddllllllddldidddidlddlllllldslllbilisibsdis L NZ WL addddddddiddaiddddddididididididsddibbsssshhd: WL adadadauaiiiiilllllidldldldlllllilidllslllldidsllbiddddds March 30, 1927 COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. crak STERPIECES of the Bakers At an Biscuit (o Grand Rapids,Mich. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN vs Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables WEEE dddddaddddddiidididdidididbddda ONE GROCER SAYS: One grocer who was troubled with constipation and stomach troubles says: “Having a grocery store, a customer told me of the help he got from eating Fleiscrmann’s Yeast, so I tried it and feel safe to recom- mend it to all.” Recommend it to your customers too. It will make them healthy— better customers. And calling daily for their supply of yeast will give you an opportunity to sell other groceries too. FLEISHMANN’S YEAST service Don’t Say Bread — Say HOLSUM sae AS Rac Wt Bee oe id i hc cece Ni i Sac ee iassaihaiis March 30, 1927 MICHIGAN TRADESMAN 21 _ MEAT DEALER Is Our Beef Quality Growing Better? We are sometimes told by people who have had considerable experience in beef handling, and even at times in beef cooking, that the quality of beef to-day is not so good as it was some years ago. This is a pretty hard pill for the corn-feeding part of the indus- try to swallow, and, we believe, not in accord with opinions of men who make a study of meat quality. It is easy to remember the wonder- ful steak we had some few years ago were gathered around our friends and when sentiment was high. We remember the phrase given and the general enjoy- We remember even when we festive ‘board with ment experienced. more vividly the rather tough, stringy, flavorless steak we ate last week. Un- for.unately, most of us judge condi- tions nationally from a provincial standpoint, and it is because of this that we very often wander afleld and have less real conviction associated with our conclusions. The meat produced twenty or thirty years ago contained some choice beef, and the meat produced to-day also has its percentage of top notchers. Be- cause we happened, for one reason or another, to have a tough steak is not evidence to base a conclu- sion on. We should investigate fur- ther and find out how much of the possible amount we may logically draw sufficient on is of this inferior whether or not we cannot find dealers who have the genuine quality article. quality and Properly ripened beef is more tender than beef that is served close to slaugh- ter. It is not within the scope of this talk to go into the details of ripening beef, but there is a period of time that must before beef reaches its greatest tenderness after slaughter and yet retain all its other good character- pass istics. Besides this the place where the beef is held must be proper in all respects if best results are to be ob- tained. This is important. There are some seasons of the year when high qualitied beef is relatively scarce, and other when it is quite plentiful, but at no time during the year is it impossible to secure high-qualitied beef if one really to the trouble necessary to get it, and pays the price This statement has been proven on many occasions by the Department of Agriculture through its there are seasons wants it, goes charged for it. meat grading service. A great deal of attention has been given recently to better quality beef production and to provisions for easier and more positive- ly accurate ways for the average per- son to get it. > > Establishing Grades of Meat. In the interest of better marketing of meats and livestock a conference was held recently in New York between representatives of the Federal Gov- ernment and the various livestock and meat interests in this vicinity. Stand- ards and grades are to be made official by the Government and before this is done it was considered necessary that the best thought of competent men in the trade be secured. This is only one of several confer- ences of a similar nature held in vari- ous parts of the United States recently, and in every instance those attending have great interest and have offered many helpful suggestions which have been adopted and included in the grade descriptions. shown In preparing standards and grades of livestock and meat it has been the object of Government officials from the first to have them so worded and arranged that they would be easily adapted to trade requirements, and the fact that millions of pounds of meat are handled annually with transactions tentative of official standards and grades already prepared seems to prove that the intent to make them workable has been accomplished. based on the Consumers are interested in this work because it leads to surer meth- eds of buying meat. When official grades of meat are universally used it will be comparatively easy for any housewife to buy her meat and she will not have to worry about the qual- ity. Men who are meat experts will look after the grading and the meat will be marked so that anyone can identify it. This will not necessarily increase the price of what is bought but will allow any person buying meat, whether an expert or not, to know when he or she is buying choice, good, medium or common quality, or any other grade the retailer has for sale. At the present time quite a few re- tailers in New York and vicinity are having their meats graded by the Gov- ernment and have inspired so much confidence among their patrons and others that were not formerly their patrons that their business has in- creased in a very satisfactory manner. The growth of the Government meat grading service in retail shops will be according to the demand of the public and the benefit received from it by retailers. —_>-2.. Hides, Pelts and Furs. Green No. tf 08 Groen, INO: 2 oe CUBEG, NO) 09 Curee No. 4 08 Calfskin, Green, No. 1 Calfskin, Green No. 2 Calfskin, Cured No. 1 - Calfskin, Cured, No. 2 Horse, No. i Hiovee, No, 2 . Oe 2.00 Peits TU ee 50@75 Sheariines 20 10@25 Tallow Prime 07 [CONUS SION EE SSG SAGE eat leaped ES 07 Be Ch yee ee ee 06 Wool. Unwashed, medium __- oo @ae Unwashed: rejecta ___..._....._. _ @25 Uwashed, fine @25 No. | Binek ... ee $1.75 No. tf Short: 2 1.00 Narrow —_..._... ee ee «10 POG oe .50 No. Twos at value. Red Fox. NO. | Earee oo $12.00 No) Medina 2. 10.00 INO. 2) SiGe 8.00 ——+--o- 2 L‘terally Speaking. Small—What would you say of a man whose wife makes “him wear socks that need mending? Tall—I should say that doesn’t give a darn for him! his wife WORDEN (GROCER COMPANY The Prompt Shippers Keep this in Mind QUAKER FOOD PRODUCTS | Via a yee And Many Customers Know It WORDEN (FROCER COMPANY Wholesalers for Fifty-seven Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver Phone Automatic 4451 WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Street Grand Rapips, MIcHIGAN ° Yellow Kid Bananas all year around Bananas are the year ‘round fruit. They are clean, whoesome, nutritious and delicious. ‘Yellow Kid’ Bananas are uniformly good. Send in your orders. The Vinkemulder Company GRAND RAPIDS, MICHIGAN “ee ’ eT = 22 MICHIGAN TRADESMAN March 30, 1927 HARDWARE Michigan Retail Hardware Association. President—George W. McCabe, Petos- ev. : ee L. Glasgow, Nash- e. Secretary—A. J. Scott, Marine Treasurer—William Moore, Detroit. & v Suggestions For the Hardware Dealer in April. Written for the Tradesman. With an early spring, housecleaning lines should already be prominently featured in the hardware business. Even if, in your particular locality, spring is merely in sight around the corner, it will be good policy to play up these lines. In most stores the demand is well under way. Housecleaning lines will be a big factor in your April busi- ness, and will continue active until the hot weather sets in. So that a timely way to start the new month of April is to put on an appealing display of housecleaning lines. For while there are housewives who rush the season and start their spring housecleaning when the snow is still on the ground, there are others who defer the task as late as possible —until, in fact, the June roses come. The hardware dealer’s objective is, while catering to those who buy early, to bring out and hurry up the trade of those who normally buy late. In your early displays it is good policy to stress the idea of prepared- ness. Emphasize the desirability of being fully equipped for housecleaning before the housecleaning actually starts. The idea to get across is that, first of all, the housewife should have handy every labor saving device she is likely to need; and, second, that the more complete her equipment the easier the work will be. The lesson for your first display to drive home is that it pays the house- wife to have proper equipment. This idea cannot be too strongly emphasized. Efficient household help is hard to get. This is particularly true at busy seasons such as this, or in homes where the work is extra heavy. -The greater the need for help, the greater the difficulty in securing it. So that the hardware dealer has an excellent opportunity to push the sale of house- hold helps which will do the work of hired helpers. The time to make your strongest ap- peal, however, is before the majority of housewives get into the thick of their housecleaning. The housewife who has got the work well under way, per- haps half finished, while for that very reason she may feel the need of labor- saving devices all the more is apt to Say: “Well, anyway, I’ve got the work pretty well done. If I’d had these things at the start they’d have helped a lot—but worry through until next season.” Many hardware dealers have found it advantageous to specialize in their household lines in April, to the extent of putting on a series of carefully planned displays. Thus, the campaign can be launched with a carefully-planned display of housecleaning lines. Everything that now I guess I'll suggests housecleaning or helps to re- duce the labor of housecleaning may 90 Oe oe ET ee et. Sg be worked into this display. Such a display may include lines so varied as brushes, vacuum cleaners step ladders, dusters, mops, pails, sweeping com- pounds, polishes—in fact, pretty nearly everything that has a part in house- cleaning. Of course, it doesn’t pay to crowd any display or to show too many things. This is a rule in display. The great idea in display is to stick to one topic. Here, your topic is “house- cleaning’—or you might say, “com- plete equipment makes housecleaning easy.” So that, to bring out your idea, a very comprehensive display is needed. But be sure to bring out the idea. A mere jumble of housecleaning de- vices is not enough. Help out your display with show cards emphasizing this idea that “complete equipment re- duces drudgery.” As the season progresses, you can put on further displays less compre- hensive. Thus the series might in- clude on “Easy Washday” window, featuring laundry equipment. For this you can show washing machines. If you handle electrics, feature your elec- tric machine. If you can put on a demonstration in the window, so much the better. Washer and wringer should, of course, both be demonstrat- ed. Around the machine on display you can arrange ail sorts of wash-day accessories — tubs, ironing boards, clothes racks, sleeve boards, irons, cur- tain stretchers, clothes lines, pulleys, reels and clothes pins. Wherever possible, it is policy to show the goods in action. It is a yrood idea, if you have the space, to show a modern, well-equip- ped household laundry, with electric ’ sound machine, stationary tubs, and com- plete laundry equipment. Quite often where the window is not large enough for such a display, it is found ad- vantageous to show a model household laundry inside the store. Such displays drive home once more the idea the hardware dealer should always keep before his customers— that it pays to have complete and mod- ern equipment for all household work. The spring series should also in- clude a paint display. The paint de- partment links up logically with housecleaning. House cleaning un- covers a great deal of unsuspected wear and tear. To meet this condi- tion, the hardware stores offer a wide variety of varnishes, stains, enamels, paints and interior specialties. A display of interior specialties will thus logically precede the spring drive in exterior paints. In this connection an excellent line to push is flat wall paints or other in- terior wall finishes. A great many homes have never been decorated; and a great many more have reached the stage where they need re-decorating. The householders are perhaps con- sidering — and from — the huge job of completely redecorating the house. If you can sell a complete order, do so. But that isn’t always possible. To redecorate an entire home runs into a lot of money; the price is apt to scare away the intending purchaser. If there shrinking THE BEST THREE AMSTERDAM BROOMS PRIZE White Fuwan GoldBond AMSTERDAM BROOM COMPANY a 41-55 Brookside Avenue, Amsterdam, N. Y. Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE” all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust. Storm-proof, Dirt-proof, Leak-proof, Rattle-proof. Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 61-916 Grand Rapids, Mich. Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN & e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” 7 Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats GRAND RAPIDS, MICHIGAN Complete Line of } lishing tackle + oster, Stevens & Co. Founded 1837 ——————_— GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN MICHIGAN March 30, 1927 TRADESMAN 23 is any tendency on the customer’s part the dealer a good. chance to push his to back away and postpone the work, stove trade. In many instances the Write for our FREE BOOK the hardware dealer should shift his migratory families represent good “Hardware Records that Talk” line of attack. stove prospects. A new house sug- BIXBY OFFICE SUPPLY CO 5 lb., “Why not try one room—the room gests a new stove; but once the old Coaids Wanita Michi i that needs redecorating the most? stove is moved to the new house and eee 1 Ib., Take that room and fix it up. Then _ set up, the opportunities of clinching when you are ready to go on with the a sale are far less than if you get in Ib next, you can do so. That way, the touch with the stove prospect at the Wy ’ cost is spread over a longer time and psychological moment. you don’t feel it at all. A little bit In communities where natural or Vy lb., each year will keep your whole house artificial gas is available, gas ranges al Aceon oer looking right, with no great expense or should also figure prominently in the co p Py = Pkgs. inconvenience.” People who adopt that plan may get the habit of redecorating one or two rooms every year, and they ‘buy the materials almost automatically. It is far easier to sell on that basis than to sell where the entire house has been let go and has to be all done at once. As a business getting stunt, this “Why not try just one room?” is a good one. For the one room, once it is redecorated, shows up all the others; which, under ordinary conditions might have passed muster for another year. The result is that, usually, sev- eral additional rooms are undertaken. At this season of the year, the tool department deserves some pushing. Carpentry tools and garden tools alike make very appealing and attractive displays. In putting together a display of the window can often be advantageously arranged in_ terrace form, one step rising behind another. Another popular arrangement is to pro- vide a good background and show the tools in the shape of a fan attached to the background, some of the larger items shown in the front of the ‘window. White cheesecloth makes a good background; sometimes colored material can be used to good advantage. The background and the color scheme contribute very materially to the at- tracitveness of a tool display. With garden tools, “realistic” dis- plays are often possible. That is, into the arrangement of the tools them- selves accessories that emphasize the suggestion of gardening be in- troduced. These include artificial flowers and leaves. A still better stunt is to provide a patch of turf. If you some flowers or vege- tables in ‘boxes, these can be worked into the display; if you have none yourself, you can usually borrow some from the florist. A good many dealers purposely plant such boxes, with the seeds so arranged that when the tiny shoots appear above ground they will spell a word, the firm name, or even a complete slogan, such as “Our Seeds Grow.” In the arrangement of such displays, the hangers supplied by the seed firms can be used to add color, and the bright-colored seed packets themselves can be worked into the arrangement. Show cards can also be improvised. Display the fullest possible line of tools. Here, again, you have a chance to emphasize the idea of complete equipment, even for the small back- yard garden. Quote prices on com- plete outfits as well as individual tools, to further carry out the idea. Toward the end of April, many families will be moving. This gives small tools, with can have started spring business. This trade is most active in spring and early summer. As a rule some preliminary work is neces- sary. A good stunt is, early in the season, to stage a demonstration. One dealer at the first touch of warm weather puts a pair of gas ranges, dif- ferent models, in his window. He has the two ranges connected, and in the evenings keeps kettles boiling on top. “How long will it take to bring the water to a boil?” a show card asks. A clock is shown in the window, and a clerk stands by, marks the exact minute of lighting the gas fire and watching the clock, marks the exact minute the water starts to boil. After it has boiled a while the kettle is re- filled with cold water and the process repeated. A window like that draws a crowd. Simultaneously with these displays, this dealer circularizes a list of pros- pects, inviting them to witness the demonstration. In conjunction with range displays, it is often a good stunt to show a “model kitchen”—a kitchen with com- plete modern equipment. While many housewives get along with a dozen or so cooking utensils, complete equip- ment involves far more. Most house- wives do not realize what the hard- ware store can supply in this direction. It is a good stunt to advertise, and to distribute in printed form, a com- plete list of kitchen accessories. Show your customers just what you have. And if your window is big enough, show your “complete kitchen” there; if not, show your complete kitchen in- side the store. Sporting goods should move rapidly in April. The dealer who is well stocked with all lines in readiness to meet the demand will get the bulk of the spring trade. The demand is apt to develop suddenly; and when a sporting enthusiast gets started, he wants what he wants when he wants it. So it pays to have the goods in stock when the demand arises, rather to have them “on order—expected any day.” Victor Lauriston. —_~+->___. A London scientist draws a delight- ful picture of the world twenty years hence. Events will be projected be- fore our eyes as they happen. Arti- ficial sunlight will pour strength into us. Electric cooking and cleaning will look after the home, where women will be found only when there is nowhere else to go. Our grandchildren will be even better off. They will sip con- centrated food juice through a tube as they see and hear activities at the front, where the most terrible war of all time is being fought. Could any- thirfg be 'more charming? lead FAVORITE TEA in % Ib. packages is a strictly Ist May Picking and is one of the very highest grades sold in the U. S. If this Tea is not sold in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N . W. GRAND RAPIDS, MIC#i. HARRY MEYER Distributor 816-20 Logan St. Grand Rapids, Michigan A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES Sd MICHIGAN EMPLOYMENT INSTITUTION for the BLIND SAGINAW W.5S., MICHIGAN INSURED BONDS paying 6% It is just as important to insure investments against loss as it is to carry prop- erty insurance. You take no risk with the money you invest in our 6% Insured Bonds. They are secured by first mortgages on_ individual homes worth double and principal and interest is guaranteed by U. S. Fidel- ity & Guaranty Co., with assets of $48,000,000. Tax exempt in Michigan. INDUSTRIAL COMPANY ASSOCIATED WITH INDUSTRIAL BANK GRAND RAPIDS MICH- IGAN Henry Smith FLORAL Co. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 SIDNEY ELEVATORS Will reduce handling expense and speed up work—will make money for you. Easily installed. Plans and in- structions sent with each elevator. Write stating requirements, giving kind of machine and size of plat- form wanted, as well as height. We will quote a money saving price. Sidney Elevator Mnfg. Co., Sidney, Ohio AL WESTENBRUGGE Grand Rapids - alta Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS Mayonaise Shortning HONEY—Horse Radish OTHER SPECIALTIES Q sality-Service-Cooperation eT enn ann nae | Cee ruerenarasran 24 COMMERCIAL TRAVELER AROUND CAPE OF GOOD HOPE Fifth Lap of a 22,000 Mile Ocean Trip. Buenos Aires, Argentina, Feb. 7— Owing to head winds we were de- layed and on account of the delay the itinery was changed and we do not stop at Monteveido going up the river but on our return down. Our leader pronounced this Monte-vid-eo, with accent on the third syllable, in his first talk. Someone must have corrected him, for the last talk he called it Monte-video with accent on last syllable. He also the first night called Buenos Aires, Bonus Aires, but last night in his talk pronounced it, Wenos Aires. Buenos Aires is the capital of Ar- gentina and is as much a rival of Rio as Minneapolis is of St. Paul. Some one has said that the difference in their beauty is that God made the setting for Rio and man made Buenos Aires. Rio far surpasses Buenos Aires in its scenic beauty, but Buenos Aires is a finer city in its laid out streets, parks and public buildings, but does not have the ocean at its front door, for you have to steam up the River Plate for 100 miles to reach it. The river is wide and not very deep and very muddy so that big boats must run slowly. The screw of our ship churned up mud at every revolution. The port is a walled in basin and is about one- half mile square and from this another basin about a mile long with a lock at the entrance to close when tide goes out, much like Liverpool dock on a smaller scale. They have docking room for fifty ships. The Uruguay and Parana Rivers flow into the Platte at Buenos Aires. Buenos Aires is almost on the same latitude South of the Equator that New York is North, about 42 degrees. I was surprised at Sao Paulo in look- in- at a railroad map of Argentina. I doubt if we have a state at home that has such a net work of railroads as they have. We have known that Argentina is a great wealth producer, but some- how its being honeycombed with rail- road tracks has never soaked in. Argentina is a big country with an area of 1,153,418 square miles or one- third as large as the whole United States and. as you all know, a rival of the United States in cattle, sheep and wool production. They also raise flax, oats, cotton and maize. To give you some idea of the cattle business the census of 1922 returned 37,000,000 head of cattle, 30,000,000 sheep and 1,500,- 000 hogs. Chicago packers have large packing plants here. The constitution of Argentina, like that of most South American repub- lics, is patterned very largely after ours. Argentina has fourteen prov- inces with a very high measure of home rule or state rights which we talk about at home. They elect their own governor and legislators. There are also ten territories administered by governors appointed by the president. The president of the republic must be native born and a Roman Catholic, which is the state religion. He is chosen for six years and is ineligible for re-election. To my mind this is an improvement, because he can act on his best judgment and not always with a view of how it will affect his re-election. Military service is com- pulsory. Argentina is a member of the League of Nations, but evidently does not place much dependence in the League, for in 1923 the president sent to the senate for secret considera- tion a request for a large fund to modernize the army and for rebuild- ing her two battle ships and four cruisers and for increasing her air fleet. Although in the vear 1924 the total exports of Argentina were $971,892,210 and her total imports $799,695,500, she imported from the United States $56,- o-—— ~ dove MICHIGAN 000,000 more than she sold. Buenos Aires has a population of 2,310,440. It is laid out like a checker board with our system of numbering. The streets are well marked and most of them wide. It has 100 parks, thirty markets, and twenty-eight theaters. The cen- ter of the city is the Avenida de Mayo which, like Pennsylvania avenue in Washington, runs from the govern- ment house to the capitol. It is twenty feet wide and on each side of it are planted rows of fine trees and in the middle of the street are electric light poles. Most of the buildings are only four or five stories high. The capitol is a handsome building somewhat like our capitol at Wash- ington. In the House of Deputies the walls are marble. In the Senate Cham- ber the walls are marble and the furni- ture red mahogany. While Avenida de Mayo is the most important street and Florida is the main shopping street, business is not confined to one or two streets. One of the reasons given for the tremendous activity in Buenos Aires is that its development has not been confined to one section. Florida, the shopping street, is narrow, no street cars and hardly 100m enough for two autos to pass. The Plaza Hotel has a_ beautiful park, in which there is a statue of their national hero, San Martin. Americans are proud of the Washington statue erected by patriotic residents of Buenos Aires on the hundredth anniversary of Argentine independence. They have a subway, but I did not have time to take a ride in it. They have beautiful public buildings and a fine zoological garden. Their executive summer re- sort, the home of wealthy Buenos Aires residents, thirty minutes by train, is El Tigre. I thought Rio had a won- derful Jockey Club, but the one here is grander still. It is said they make so much money that it has to exercise a good bit of ingenuity to keep it spent. Its Corinthian columns, fine paintings, tapestry and carvings certainly make it look like money. Their basis of money is the peso, which to-day :s quoted at 42 cents American. To-day we were all presented with a certificate by Neptune certifying we had crossed the equator. We were taken for a drive to the Jockey Club race track with luncheon at Paddock restaurant at the Club. Monday a trip to Tigre, a ride on a river steamer and lunch at Tigre Hotel. Tuesday we were driven in autos around the city, with luncheon at Plaza Hotel. In the evening a special dinner and_ dance was given by the American Express Co. at the Savoy Hotel, to which mem- bers of the American colony were in- vited. Tigre, their summer resort, ‘is a thirty minute ride by electric train from Buenos Aires. On the road out along the river banks there were a number of fine homes with elaborate- ly laid out gardens, much like Edward Lowe’s at home. Then through fine truck garden lands, in which they were growing tomatoes which were just ripening, corn, cabbage, peppers, sugar cane and peach trees from which the peaches were just coming into market. They tasted like Benton Harbor peaches. The Tigre River, on which they gave us a boat ride, is narrow, but I never saw so many yachts. We were only out about a mile, but in that mile I counted 170 gasoline yachts that would cost from $3,000 to $25,000 each. For the accommodation of the public I counted forty fine gasoline launches with canopies and wicker chairs. This will give you some idea of the life on this river. We noticed along its banks a fine rowing club building. At the dancing pavilion at the hotel I saw something new to me. The floor had numbered spaces about three feet apart. At one end was a roulette wheel. The orchestra played and the people danced and after about two minutes the manager spun the roulette TRADESMAN MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $1.50, $2, $2.50 and up per day. Warm Friend Tavern Holland, Mich. Under the new management of Mr. and Mrs. E. L. Leland offers a warm welcome to all travelers. All room rates reduced liberally. We set a wonderful table in the Dutch Grill. Try our hospitality and comfort. E. L. LELAND, Mgr. mn It is the Tuller Cor Value Facing Grand Cir the foarte at teerot. 3; gece rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. New Hotel with all Modern Con- veniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up } 60 Roms with Bath $2.50 and $3 March 30, 1927 WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms ALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. CrocKER, Manager. ING COMMERCIAL AND RESORT Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD.- HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel NILES, MICH. 80 Rooms—50 Baths 30 Rooms with Private Toilets Cc. L. HOLDEN, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon -t- Michigan “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor ae oor $ & : 5 March 30, 1927 wheel, the music stopped, each couple stood on a number and the number on which the wheel stopped was called out and the couple standing on that number received a prize. You pay so much for each dance with chance of getting your money back in the prize. At the Paddock luncheon they had three toothpicks at each place. I could not find out whether they expected the Americans would pick their teeth after each course or whether it was South American style to do so. As in Rio all our cars here are American. The company had about 100 cars for us, all fine five and seven passenger cars, and I could not find one not American made. I rode in a Chandler and felt very much at home in it, as I have driven one for five years. They go on 24 hour time down here. Three p. m. is fifteen o'clock. Sitting on the ship’s deck the wharves, storehouses and’ railroad tracks extend back from the water front for two blocks, then the land rises and the next street is about fifty feet high and the city runs back from it level land with no mountains in sight. The have much finer banks and the stores are much better than Rio, some of them as good as in Grand Rapids, but saw none that would compare with Chicago stores. In the store windows men’s wear and shoes were all prices and for same quality prices seemed to be about what we would pay in Grand Rapids. They get their water by wells drilled under the Platte River. This is sup- posed to filter down from the river, then they treat it just like we do at home, and the buildings for this filtration plant are of architectual beauty near the center of the city. One of their streets, Avenue Alvera, has two wide asphalt dfives and in the center about ten feet wide grass very elaborately set with flower designs and in every block in the center of this is a fine statue. This extends for about half a mile. In walking down one of the business streets they were putting up a large new building and they were doing it in such an up-to-date manner I felt like looking for Ed Owen’s yellow sign. They had in the center a big derrick six stories high with a fifty foot arm, four big trucks with sand and gravel shoveling it into electric driven mixers. The wood forms were wire bound and they were all hustling. Sunday was 98 in the shade, the hottest day this summer. Last Sun- day it was over 95, but we were quite comfortable on the ship. Our state- room was cool with fan running and we all slept fine. I cannot understand why the men here all seem to wear such heavy clothing for hot weather— mostly black or blue—very few light colors. The traffic cops as well as policemen all wear dark blue suits with collar buttoned tight around their necks, with a black peak helmet which looks as if it would be hot enough to bake them. This is certainly a busy, growing city. Mrs. Follmer called at the Y. W. C. A. to-day to see if Miss Garvin, who was coming here from Grand Rapids, had arrived but she was not in. Two of the secretaries had been in Grand Rapids and were very glad to see her. Miss Brough and Miss Chapman, of Grand Rapids, had registered yester- day. They are making a South Ameri- can trip. C. C. Follmer. —_+-+>—___ Bigger and Better Big Rapids. Big Rapids, March 29—C. W. Pull- man, formerly located on West Maple street, where he has conducted a very successful feed and grain store for several years, is now located in his modern new building near the post- office on East Maple street. The boulevard lights erected on Michigan avenue in the main business district last summer and lately extend- ed to Maple street have given our city a very metropolitan appearance. Later MICHIGAN the lights are to be extended across the bridge into East Big Rapids. W. F. Jenkins, familiarly known by the boys on the road as “Bill,” is en- joying an excellent patronage in his hotel, the Western. The hotel is the headquarters for the local Exchange and Rotary Clubs and is one of the best conducted hotels North of Grand Rapids. The old red store building located on Maple street, back of the Stilwell store, is being razed. Fifty years ago this building was located on Michigan avenue and afterwards moved to Maple street. Of late years the founda- tion on the West side had _ rotted away, causing it to lean against the building adjoining and it was familiar- ly known as the “Leaning Tower of Pisa.” The removal of this old eye- sore iS a great improvement to this district. Foster Burch, of Burch’s cafe, on Michigan avenue, has greatly improved this popular eating place. The walls have been re-decorated in pearl white and blue. New booths have been built and a large electric Orthophonic Victrola installed to provide music. A Chinese chef has been secured from the King Joy Lo restaurant in Chicago and both Chinese and American dishes are served. The cafe is open night and day and never closes. It is justly popular with the traveling public and the Ferris Institute students. The Big Rapids Credit Bureau, or- ganized Jan. 5 of this year, is proving a complete success and is supplying a long needed service to our merchants. Former attempts to create a credit bu- reau, on account of lack of team work, co-operation and financial support, proved futile, but our new organization has gotten off on the right foot. Early in January a good representation of our business men sent out Frank Hardy and F. M. Binney to scout around the State and ascertain how credit bureaus were operating and their plans of procedure. Having very favorable reports of the Ionia Credit Bureau they eventually went there and were strongly impressed with the merits of their system. On returning a report of their investigation was given to a large gathering of our busi- ness men at a meeting held in the basement of the Big Rapids Savings Bank and a very favorable report was given of the working plan of the Ionia Bureau. A banquet was then arranged to be held in the Masonic Temple, at which gathering a majority of the business men of the city attend- ed and were addressed by the secre- tary of the Ionia Bureau, who ex- plained their plan more in detail. At this time the local organization was perfected with Frank Hardy, Presi- dent, and F. M. Binney, Secretary, with a membership of forty-four mem- bers. The office of the bureau is in the Nesbett block, with Secretary Binney in charge. Mr. Binney is giv- ing his full time to this work and is well qualified for the position, being a born diplomat, a tireless worker and very popular with the public. He has a capable stenographer to assist him. Every resident of the city and sur- rounding country has been card in- dexed and rated. The pooling system of collections is being used. Already six accounts have been pooled. Uncle Joe. ——»- Gabby Gleanings From Grand Rapids. Grand Rapids, March 29—Lee M. Hutchins, President of the Hazeltine & Perkins Drug Co., has returned from Florida, where he devoted two or three weeks to sight seeing. He first made his headquarters at Clear- water, visiting nearly all the leading cities of the Western portion of the State. He then moved on to Palm Beach, Miami and Coral Gables. From Miami he took a Ward liner to Ha- vana, where he put in three very busy days. He found.a.city of .600,000.peo- ple, with 7,000 drinking places and no . TRADESMAN one drunk—in public at least. He found the tourists in Cuba were mostly confined to Americans, Canadians and Englishmen. He found every house in Coral Gables occupied, but no new con- struction in progress there or at Miami. He accumulated a large fund of information on the sponge industry, which he found in full blast at Tarpon Springs. Thomas Thompson, formerly Man- ager of the Standard Oil Co. of Indiana is in the city for a few days, prior ti his leaving for Europe, where he wil remain about three months. On hi: return he will purchase a home ir Grand Rapids and make this city his permanent abiding place. Charles N. Remington, who recenth returned from an automobile trip tu Florida, reports very little bad road anywhere except 22 miles in Virginia, which he experienced on his return trip. He went via Louisville, Chat tanooga and Atlanta, returning viz Savannah, Charleston and Washington. He covered more than 1,000 miles of tarvia roads in Florida, going as far South as Tampa and Miami. He found pretty nearly the entire State platted into lots, fully 95 per cent. of which has no business to be anything but acreage. He estimates that it will require ten years for Florida to re- cover from the effects of the orgy of speculation which wrecked nearly every one who took the matter serious- ly. He found rates at the Florida ho- tels lower than in any other state he covered, either going or returning. ————_>->_____ Gusher Lures Prospectors in Fortune Hunt. Saginaw, March 29—A _ short time ago the forty-acre plot behind Ferdin- and Stelzreid’s farmhouse was a cow pasture. To-day it has become an El Dorado—the focal point of a rush of oil men from all parts of the United States, men who are ae to ganible for big stakes in the Saginaw district, and, if necessary, accept big losses. Every twenty-four hours approxi- mately 500 barrels of crude petroleum flows into the four storage tanks at the edge of the pasture. Since Satur- day, when Michigan’s first and onlv gusher flung itself from the earth, oil has been rippling into the bulky red tanks. And since Saturday the oil army has been invading the city—geologists, scouts employed by great corporations, contractors, drillers, prospectors, spec- ulators, tool dressers—for the quest which has brought incredible wealth to some persons and stark poverty to others. There are enthusiasts who see pos- sibilities in every bean patch and gar- den, and these, prospectors and specu- lators, are prying and peering through- out the district. Every acre in the present field, which, extends two and a half miles Northwest of the Saginaw business district and is a mile and a half wide, is under the lease of the pioneer companies. Within the city limits of Saginaw oil has insinuated itself into business, domestic and even spiritual life. A der- rick is being constructed within a block of the largest office building. Others tower over grocery stores, ga- rages, preside cver private homes, their framework utilized by house- wives for stringing clothes lines. —_+--. Was He Worth It? A Topeka school teacher let the class make valentines that day. A 9 year old girl “made up” this one for a boy: Tell me quick Before I faint, Is you mine Or is you ain’t? ——_—_» A hard job is a challenge to your ability. 25 When On Your Way, See Onaway. Onaway, March 29—Andy Johnston, the veteran meat dealer, has moved from the rear of the Warnock building into his store on State street, having a nice frontage and display windows. An attractive up-to-date market like this creates appetites as well as busi- ness. An unusual spring; although the nights are very cold, the days are pleas- ant. Snowfalls are numerous but soon disappear. This is ideal sugar making weather and the Vought sugar farm at Black Lake is turning out an unusual quantity of pure maple syrup of ex- cellent quality. Poultry farms are springing into existence quite rapidly near Onaway; the new-comers claim this to be a most favorable section for that indus- try and they seem to make a success of the business, and why not? Good soil good drainage, good water and good climate all combined with good management and, perhaps, some small fruit ensures a man an_ independent living. The Community Council stands ready to assist in giving information to those seeking a location for poultry raising or farming on a larger scale. A good natured contest for city of- fices is being staged and after the elec- tion is over several interesting enter- tainments will be presented for the public celebrating the event; a good community spirit predominates in Onaway. A week's vacation at the high and normal schools is giving many of the teachers an opportunity to visit their homes. Spring is opening up with all its glory. We welcome you and the sum- mer visitor. Squire Signal. —_—__»--+—_—_ “Stop, Look, Listen?” A Texas sign painter says that the “Stop, look, listen’? signs at railroad crossings do not mean anything. For fail to register up- mentality of motorists. They some reason, they on the must be based upon wrong psychology, else their appeal would not be so in- effective. He suggests that the rail- roads employ such a warning sign as the following: Come Ahead! You're not important! Don’t Stop! Nobody will miss you! Try our engines! They are effective! Take a chance! You can die but once! At railroad crossings many people act as if it were impossible for them to die. oo The Boy Knew. Teacher—If a farmer raises 300 bushels of wheat and sells it for $2.50 a bushel what will he get? Little Boy—A new car. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. 26 MICHIGAN TRADESMAN March 30, 1927 DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-Pr-esident—J. C. Dvkema, Grand Rapids. Director—H. H. Hoffman, Lansing. Coming Examinatios—Grand Rapids, March 15, 16 and 17; Detroit, June 21, 22 and 23. Tooth Paste For Collapsible Tubes. The chief requisites of a specialty of this kind is that it shall be pleasant to use, effective in action and possess keeping qualities in the highest degree. To these ends, it must be pleasantly flavored and colored; it must employ antiseptic germicidal properties com- bined with sufficient abrasive power to remove stains and discolorations from the teeth without doing injury to the enamel, and it must be so made as not to harden or dry out in the tubes from keeping. In order to produce such a prepara- tion, we must first have a “mass solu- tion” or “base” which will keep the paste of such consistence that it may be easily squeezed from the tubes. After much experiment, we have se- lected the following as conforming in the highest degree to these conditions: Gelatin in small pieces 7% drs. (asule Seap —-___- iS = drs. Weiter 2 ge dts. Saccharim =. 2 dats. Mcotno! Z drs Oil of Eucalyptus ---- 2 drs. Oil of Wintergreen or Cassa. 5% drs. Glycerm —-22. = 32 OZs. Soak the gelatin over night in 16 ounces of water (cold). Dissolve the soap and saccharin in the remainder of the water (hot). In the morning, mix the two solutions and add the glycerin, which has previously been combined with the menthol, eucalyptus and win- tergreen. Mix to a smooth paste. This should be allowed to stand from 24 to 48 hours after mixing before it is combined with the powder portion of the formula. As a powder to act zs the cleansing or abrasive agent, nothing is better than a fine grade of precipitated chalk. This is the basis of the best tooth pow- market and combines ders on the cleansing properties with low price to an admirable degree. To make the paste take equal parts by weight of the mass solution and pre- cipitated chalk, mix thoroughly and put at once in tubes. This is very soit when first made, and will enter rapidly into the tubes without the use of a machine for filling. After a few days, however, the calcium of the chalk and the gelatin react in such a way that they form a firm but not too stiff paste which will remain of this consistence indefinitely. By increasing the quantity of chalk a product is obtained which may be sold in tin boxes, but such a plan of putting up is not recommended. How- ever, if you desire to market it in this form you will use: Mass Solution -....... 3% tbs. Precipitated Chalk ---- 5 Ibs. Pack in boxes as soon as made, and store in a cool place until the paste has “set up” before selling. +2. Mosquito Pastilles. The following will yield satisfactory pastilles: 1. Carbolic. acid = 6 drachms Potassium nitrate, powd. 12 grains insect powder ....2.. 5 ounces Charcoal, powdered -~---10 ounces Oil of pennyroyal ---- 2 drachms Mix the ingredients, form into a mass with powdered tragacanth and water, and mold into pastilles. Let them dry spontaneously. 2. Thyme, coarsely powdered -- 2 oz. Lavender, coarsely powdered_ 2 oz. dncect poweer 5 Z OZ. Potassium nitrate, powdered_- 2 oz. Potassium chlorate, powdered 1 dr. Tragacinth, powdered —------- 3 dr. Mix thoroughly, make into a mass with water, form into pastilles and dry. —>---___ Polishing Pastes For the Nails. Try one of the following formulas: L doicdm 5 drachms Stannous oxide —_.--__ 3 drachms Powdered tragacinth __-- 5 grains Giycerme (2 1 drachm Rose water—quantity sufficient. Solution of carmine—sufficient to tint. Make a paste. 2 Mosne 2000 10 grains Waite wax Y% drachm Spermaceti -. Y% drachm Sott paratian 22. 1 ounce \lcohol—a_ sufficient quantity. Dissolve the eosine in as little alcohol as will suffice, melt the other ingred- ients together, add the solution, and stir until cool. For softening the nails, curing hang- nails, etc., an ointment is sometimes used consisting of white petrolatum, 8 parts; powdered castile soap, 1 part; and perfume to suit. Gelatin Capping Mixtures. These are made with either gelatin or glue in combination with water and other ingredients, frequently containing glycerin. They may be tinted blue, red, purple, or other colors with water- soluble aniline dye. Solution of carmine or tincture of cudbear may be used for coloring the mixture. Mix the mixture before use by the application of a gentle heat. The cap may be stamped while still soft with a slightly oiled die. (Seige ot 1 oz. Gaim Arabic J 022 222 1 02. Starch 1 oz. Boric Acid 220 20 gr. Water 22205000 16 oz. Mix the gelatin, gum and acid with 14 fluidounces of cold water, stir oc- casionally until the gum is dissolved, heat the mixture to boiling, remove the scum and strain. Also mix the starch intimately with the remainder of the water, and stir this mixture into the hot gelatin mixtures until a uniform product results. The latter may be tinted with any suitable aniline dye. Resinous Mixtures. The regular sealing waxes may be employed for sealing bottles. The fol- lowing are somewhat different: J, Rosin (2 ee 4 ozs. Vellow Wax 2205000 7 9 ozs. 2 White Wan 22 ee 8 ozs. Bismuth Sabnit 2 1 oz. Melt the wax at a gentle heat and stir in the bismuth subnitrate to form a smooth mixture. This makes a nice white cap. ——_—_> +. Fixing Up Your Customers. Customers appreciate it if you notify them promptly upon the arrival of goods they have been trying to get at your store. Have some _ postcards printed to read: “The good about which you enquir- ed recently have arrived and you can now obtain them.” Have each clerk keep a supply of these on hand. The minute that there is a call for something not on hand the clerk should fill in the card, in the presence of the customer, with name of the article and the date. The other side should be addressed then and there, and the name gotten cor- rectly. The card should then be drop- ped in a box for “out cards.” A one cent stamp should be placed on it and when the goods arrive a search through the “out” box will show all who want- ed it. The cards are ready to drop in the mail and the customer is notified without waiting to go through a pro- cess of letter-writing. It also helps get a mailing list. ee ee A Bid For It. In May and June start newly-mar- ried couples to trading at your store. You will begin many permanent busi- ness friendships. Have printed some “Honeymoon Cards” on small size cards. Reading matter should be sim- ilar to: “As our concrete wish for your hap- piness through life, we are sending you this card entitling you to 5 per cent. discount on all aticles in our store, selected within thirty days from (Insert date of marriage).” Prepare a standard letter, which you can have typewritten to each couple congratulating them, calling their at- tention to the card and suggesting that it will enable them to make quite a saving in the purchase of many articles needed by young people in starting their home. The names of married couples can be obtained from the county clerk. ——_2>> > —_ Motorists’ Trade Is Asset For Any Store. Every drug store now carries a number of articles useful to motorists. The thermos bottle is valuable for car- rying liquids, hot or cold. The electric flash is an article that every car owner will do well to buy. It is very useful in looking over the machine when something goes wrong after dark and the car is halted on a lonely road. This is much better than lighting matches, and does away with the danger of ig- niting dripping gasoline. The electric flash occupies a place of its own. Paper cups are coming into demand more and more every day. Every car owner needs a couple of good sponges ior washing the car. Some druggists stock complete lunch outfits, which comprise knives, forks, spoons, plates and cups. A great many pennants are sold. Auto goggles command a steady sale. —_—_——_~+2.___ _ Shaving Soap in Stick Form. We have published from time to time any number of formulas for shav- ing powders and creams, but not for shaving sticks. As a matter of fact, soap making is theoretically quite sim- ple, but in endeavoring to carry out eRe MMMM INIT Pe ee GRAND STORE EQUIPMENT RAPIDS CORPORATION GRAND RAPIDS ~ MICHIGAN MECC Occ abe Ba hkl ALL abana ' St ucceeding GRAND RAPIDS SHOWCASE CO. DRUG STORE FIXTURES Planned to make every foot of store into sales space. WELCH-WILMARTH CORPORATION MMI DRUG STORE PLANNING Recommendations to fit individual conditions. COE) perm 4 — anid leadnbeanititebie ee March 30, 1927 MICHIGAN TRADESMAN 27 the theory, difficulties are likely to be portions of the latter. Strain throu g : oo sh WHOL met which can be fully overcome only muslin cloth, and add the tincture of O ESALE DRUG PRICE CURREN1 by practice. These difficulties are in benzoin and hydrogen peroxide. Prices quoted are nominal, based on market the day of issue. the line of producing a fine quality and 2.2 ae fi : oe : : . : Acids Cotton Seed _... 1 25@1 45 SBelladonna —__- 1 44 economizing in cost. For soap being Au‘omobile Paint Remover. Boric (Powd.) _. 12%@ 20 Cubebs —_--....- 6 50@6 75 Benzoin ay 3: 28 so staple an article, competition in its Benzol ~--___._---_.___-__- 75 parts Boric (Xtal) --- 15 @ 25 i nasnn~mnm 1 SOG? TS Senzoin Comp'd. @2 46 sale is very strone. ‘Space precludes Pusel oil o-....- 20 parts a ae $ Ss Ti ee 2 D002 28 Cie 2 52 our publishing formulas for soap mak- Wax Yellow 5 Muriatic ---_--- ee & Taniper Berriag. 4 S0@s 1S Capsicum -—-.. es 2 ae CenOW oo 9 parts as Juni ra ee ae oe oeeuse Nita 9 @ 15 uniper Wood 1 O0@i @% Catechu _..__ @1 44 ing, but a variety of processes will be ico foc the wax inte benect aed Ce 16%@ 25 lard, extra -_-. 1 55@1 65 Cinchona --____- @2 16 round in Henley’s Twentieth Century f i ao Oe of leaks ee ae oa G2 76 ae ae j add the fusel oil. Tartare 40 @ 50 seeder Piow.. 7 50@7 15 Cabelas -......... @2 76 ook of Recipes. : . aay er Gar’n_ 5 : igite Pelye Apply with a paint brush. The paint ae a — 4 B04 78 Gentian Lee ei 35 a ‘ wil Saften and cuell when 4 c: : Ammonia Linseed, raw, bbl. @ 83 Gualac __------- @2 28 A gssawin-ate Sunburn Lotion. sccuand: oo swell, when it can be water, 26 deg... 06 @ 16 Linseed, boiled, bbl. ,@, 86 Guaiac, Ammon. @2 04 Chis old-fashioned but soothing and ~ ay off, Water, 18 deg... 05%@ 13 Linseed, bid. less 938@1 06 Iodine -~..----- @1 2% : : Water, 14 deg.-. 04%@ 11 Jinseed, raw, less 90@1 03 Iodine Colorless_ @1 50 cooling lotion is made as follows: Carbonate -.-~-- = Se © Mustard, ariel. os. @ oS tron, Clo, -_.--—- @1 56 Almonds. blanched ... | 1 drachm Menthol After-Shave Lotion. a en ee * cre tae oa. ; cme Z a Oe oi z . ae » pure -... 3 75 yrth ~~------~- : ee 20 grains Che following yields a satisfactory Galsame Olive, Malaga, Nux Vomica -.-. @1 80 ata ‘ - a aan oe oo ee ° wenn o 5@ 5 i Tincture benzoin ____-----50 minims preparation: Conaiba: i222 1 00@1 25 i. wee bees Gato Camp. —- $1 i4 Orange flower water ---- 3% ounces MentnGl, (0050s 1 drachm oe eee ee ing ae a 2 S608 % Opium, Deodorz’d @5 40 Fir (Oregon) ~~ 65@100 Oran S 5 00@5 2 é ; t Mei L : 0 ge, Sweet — @5 25 Rhubarb -_-___-- 1 92 Solution of hydrogen Boric acid =. 4 drachms ae warn nn -- 00@3 25 Origanum, pure_ @2 50 peroxide 2 Y% ounce GIVG@ehiN ooo 4 ounces Pe res oo = Someresal — ; Hf = Bruise the almonds, dissolve the Miche: 2 1 pint Barks Peppermint ---. 7 00@7 26 Paints ane : : ; Rose, a. 48 berax in the orange flower water, and Witchhazel, water to — prsoccie ha - - Rosemary Fiows 1 2¢@1 4 Lead, red dry -. 14%4@15 triturate the almonds with successive Ole 3. 1 gallon Sassafras (pw, 50c) @ 650 — mae 50@10 76 pe whee a ols _ ar Cut er . ‘Sassafras, true 1 75@2 00 Ochre, yellow bbl. @ 2% w----------- Sassafras, arti’) 75@100 Ochre, yellow less * 39 6 Spearmint _____- 8 00@8 25 Red Venet’n Am. 3%4@ 7 Berries Sperm fe 1 50@1 75 putes Venet’n Eng. be - . ce 9 00@9 25 utty ~.--..-.._- oa os om ver 850 76 Whiting, bbl. -— @ 4% a 1@ 29 Turpentine, bbl... @ 7g Whiting -_..._. 5%@ 10 Prickly Aah \pciapazicriany @ Turpentine, less 85@ 98 i H. fae ; 9093 05 ee Wintergreen, ogers Prep. -- 5 al 6 00@6 25 Extracts voor sweet @ Eicotice 02. men 2. 3 00@3 26 . | Licorice, powd. _. 509 2 Wintergreen, art 75@1 00 Miscellaneous | Vom ar ---- {as = Acetanalid __-.. 57@ 75 | Pian ormwood .... @ oan a oe O8@ 12 : um. owd. an } Arnica .________ @ : gece aie ace 0o9@ 15 Chamomile (Ged.) @ 60 Potassium Bismuth, Subni- | Chamomile Rom.- @ 60 Bicarbonate _... 35@ 40 — trate -______ 3 70@3 90 nae psig oes 7 25 gg vn coy or Gums FORtide 22.2 69@ 85 powdered .... 07@ 12 Aedela tot 50@ 65 Bromide 54@ 71 Cantharades, po, 1 50@2 00 | Rodeia: Bag 45@ 50 Chlorate, gran’d 23@ 30 Calomel 2 48@2 69 hone ip Ss oe Chlorate, powd. 4 ‘apsicum, pow’d 35@ 40 pepe gap seis Pee ao = o& xt ws Ga 7 00@7 50 ainée (Barb Pow) 28@ 35 Cyanide ._...... 30@ 90 Cassia Buds .... %6@ 46 Ns Aloes (Cape Pow) 25@ 35 WOCGG) 6 4 66@4 86 Cloves .......... O@ 65 : A.R.WALKER Aloes (Soc. Pow.) 65@ 70 Permanganate 20@ 30 Chalk Prepared. 14@ 16 are. Abatostida, ° 50@ 60 Prussiate, yellow 40@ 50 Chloroform -... 51@ 60 CANDY CORP. al 5@1 00 Prussiate, red =. _@ 70 Chloral Hydrate 1 20@1 50 eueuee Camphes 96@1 02 Sulphate __..... 36@ 40 . ieee 12 10@12 80 uel oe aa @ 80 ocoa Butter __.. 70@ 85 ' GRAND | RAPIDS erg pow'd -_ @_ 90 Roots Saas” — ‘@ ie KALA PNG D1 1 Sanaa Dae joao” Kino, powdered__ er i Alkariet 30@ 35 Copperas, Powd. 4@_ 10 \ Myrrh @ 60 Blood, powdered_ 35@ 40 Corrosive Sublm 2 02@2 22 ii Myrrh, powdered @ 65 Calamus --_-_-~- wen See ~ Be Opium, powd. 19 65@19 92 Hlecampane, pwd. 25@ 30 pe bone -...- “7 50 oo gran. 19 65@19 92 a powd... 20@ 30 ac ie Rawaae 4 oom i Shéllag 2 65 80 inger, African, oe . 5 ==¢ Shellac Bleached_ 10 — ween... we s wee ee Tragacanth, pow. @1 75 Ginger, Jamaica 60@ 65 moe 6 Powdered @ 16 SPORT VISORS FOR SPRING fragacantty PO, gt Singer jemi som gai hi, @ 2h Tones @ 30 i aadasad eee 45@ 60 Epsom Salts, less "3%@ 10 Goldenseal, ‘pow. @8 00 — ad “soa a Ipecac, powd. —-. @6 00 lake, a ineecticiae Etoacica are Formaldehyde, Ib. sea ae THE LATEST STYLES, pe te ek oe me Cea 80@ a ce oe Glassware, less 55%. Blue Vitriol, bbl. 07 Orris, powdered. 80@ 40 |...” THE BEST OF COLORS. Bigs Vielar lees 088 # Poke, powdered. 35@ 40 Glassware, full case 60%. Bordea. Mix Dry 13@ 22 Rhubarb, powd.- @1 00 Ginter Salts’ tess OO 10 Hellebore, White osinwood, powd. @ 40 & ‘ , $6 lue, Brown -.. 21@ 30 powdered ______ 1 Sarsaparilla, Hond. Glue, We sold hundreds of ict Weeder ea ce pound e 6 Gs ee Le 2 thousands last year and Lead Arsenate Po. 15%@37 Sa'saparilla Mexican, Gis wits a. A fe é : line and Gaiohur Glycerine _..____- 32@ 52 Hue, white grd. 25@ 35 this year they are selling Dry - s@ 29 Sauls — 2, hl lUMe eS SIC que en EAE Sa Squills, OG siete ee By better than last. Buy an Paris Green 23@ 98 Tire. ‘powd.. 20@. 25 -Jodine ----—--—- ‘on & : ae Valerian, powd._- 109 lodoform --—.--. 8 00@8 30 assortment. Put in a win teuwes . ¢ Lead Acetate -. 20@ 30 dow display and watch Boeke: 85@1 00 igus powdered. oi 0 them sell like hot cakes. Buchu, powdered. | @1 00 — Menthol -..__-_ 7 80@8 50 Sage, Bulk ___-_- 25@ 30 Anise ----~_-~-- @ 35 Morphine 11 18@11 93 Sage, % loots @ 40 aoa powdered 35@ 40 Mux Vomien 30 age, powdered__ 35 ira, ta 13 WN 7 aa HERE IS A LIST OF THE VERY BEST SELLERS. Wee oy ee ts Boe. mw ee No. V6—Six straps over head, assorted color visors with assorted te thea - 30g = cuts > 7804 00 Pepper, White, pw. 50@ $5 color bindings, come assorted colors to dozen ~_______ S195 Doe Coriander pow. .30 20@ 25 fail ns io is No. 80X—Six straps over head, white body with colored edges. Dill -._.-----.-- 15@ 20 Quinine, 5 oz. cans 3 59 one-half inch wide, sweat band 1% in. wide, assorted colors, al a — ch onan 25@ 40 Rochelle Salts _ 30@ 36 | transparent cloth bound visors with colors to match straps on rr ce Sa T2@ 4g Sacharine ------ . or po. GE tlie ee 7 60@7 75 Flax, ground -_. 07%@ 15 Sait Peter 11@ 22 and sweat band, assorted colors to dozen ~-----_------- $1.75 Doz. sinned Bitter, Foenugreek, pwd. 15@ 25 Seidlitz Mixture. 30@ 40 No. 25—With four white one-half inch straps over head, 1% in. artificial __.-__ 3 00@3 25 Hemp ---------- 8@ 15 Soap, green __.. 15@ 30 sweat band of same color, assorted colors, white trimmed cel- Riaeute.: Sweat, Mobelia, Dowd a” 179) $2 Soap mott cast. 22%@ 26 ha es acuee Siig “ies , trig 1 60@1 80 Mustard, yellow 17@ 25 Soap, white castile aioid transparent peaks. Price... - 2, ---$1.75 Doz. Almonds, Sweet, Mustard, black-- 20@ 25 case @12 60 No. 4645—For ladies. Four satin trimmed and bound 2 inch over imitation ---_ 1 ras 25 Poppy ---------- 15@ 30 Soap, white ‘castile head straps, transparent visors, come assorted colors with as- Amber, crude -. 1 25@1 60 Quince vot SES oem per Bar . 1 45 eee oe Amber, rectified ! 50@1 76 Rape ----------- 15@ 20 soda Ash 1 sorted Hound Visors (288 oe $4.00 Doz 32 ile ae Deuces, i nd vi : F == : - t : Amae eg @160 Sabadilla ---__-- 0@ 70 Soda Bicarbonate ote 10 No. 4654—Ladies’ silk knit, the “Olympic”, made with knitted silk Bergamont ___.11 ‘sou 75 Sunflower -----. 11%@ 15 Soda, Sal 02%@ 08 top straps and sweat bands, all two-color effect with assorted Cajeput ---.---- @175 Worm, American _ 30@ 40 Spirits Camphor @1 20 colne aicen beth eee ee ee $3.75 Doz. o— ee 4 00g a orm, favent.. § 00@5 25 Sulphur, roll __.. 34@ 10 Ber 2 1 60@1 85 Sulphur, Subl. —_ 12@ 10 Cedar Leaf _... 2 00@2 25 . Tamarinds —___.-_ 20@ 25 Hazeltine & Perkins Drug Compamy Gece 2120952 conte qa ao Barta Rieti soe fs Manistee MICHIGAN Grand Repids jak dee foe | «Vii at pars scenes Cod Liver —..._. 2 00@2 25 Arnica __._-_---- @1 44 Vanilla Ex. pure 2 25@2 50 Croton: 5 2 00@2 25 Asafoetida - -.-. @2 28 Zinc Sulphate _. 06@ 11 MICHIGAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED DECLINED Beef Lard stom aa Scene z coed ak AMMONIA Post’s Brands. CANNED MEAT Arctic, 10 oz., 3 dz. cs. 3 75 Arctic, 16 oz., 2 dz. cs. 4 00 Arctic, 32 oz., 1 dz. cs. 3 26 Quaker, 36, 12 oz. case 3 85 10 Ib, pails, 15 lb. pails, 25 lb. pails, per doz. per doz. 11 95 per doz. 19 560 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. -.-. 95 Royal, 6 oz., do. -... 2 70 Royal, 12 oz., doz. —. 5 20 Royal, 6 lb. _...__-__ 1 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case 10c size, 4 doz. ------ 3 70 lic size, 4 doz. ~----- 5 50 20c size, 4 doz. -_---- 7 20 25c size, 4 doz. __---- 9 20 60c size, 2 doz. -_---- 8 80 80c size, 1 doz. -_---- : 85 10 lb. size, % doz. __-- 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. Caramels ........_----- 70 Sliced bacon, large -- Sliced bacon, medium Sliced beef, medium — Grape Jelly, large --- Grape Jelly, medium-- Peanut butter, 16 oz. Peanut butter, 10% oz. Peanut butter, 6%4 oz. Peanut butter, 3% oz. Prepared Spaghetti -- Baked beans, 16 o0z.-- it bt et et DD Hm DO DO CO OT bo or BLUING The Original Condensed z., 4 dz. cs. 300 z., 3 dz. cs. 3 76 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 2 00 Pep, No. 224 __-.---- 2 70 Pep, No. 202 _.--- . 1-76 Krumbles, No. 424 --- 2 70 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 50 Grape-Nuts, 24s -_--- 3 80 Grape-Nuts, 100s ---. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 9 6 00 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 26 Postum Cereal, No. 1 2 70 Post Toasties, 36s -- 2 Post Toasties, 24s -. 2 85 Post’s Bran, 24s ---- 2 70 BROOMS Jewell, doz. —.... 25 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.-- 9 25 Ex. Fancy Parlor 25 Ib. 9 75 a Fey. Parlor 26 lb. 10 00 ee 1 75 Waleic, No, § oa 2 75 BRUSHES Scrub Solid Back, 8 in. ~--. 1 50 Solid Back, 1 in. ---. 1 75 Pointed Ends -------- 1 25 Stove BUTTER COLOR Dandelion __-------- — 2 85 CANDLES Electric Light, 40 Ibs. ot Plumber, 40 Ibs. Paraffine, 6s ---.---- 14% Paraffine, 12s —..-.--- 14% Wicking —........-— _ 40 Tudor, 6s, per box -. 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 -. 4 50@5 75 Apple Sauce, Apricots, No. 1 Apricots, No. Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 50 Blueber’s, No. 2 2 00@2 75 Blue berries, No. 10. 14 4 Cherries, No. 37 Cherries, No. Cherries, No, 10 Loganberries, No. 2 -_ 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, sliced 1 25 Peaches, = 5 8 76 Peaches, No. 2% Mich 3 25 Peaches, 2% Cal. 3 00@3 25 Peaches, 10, Mich. -- : 50 Pineapple, Aa 1 75 Pineapple, 2 sli. ---. 2 80 P’apple, 2 br. sl, ---. 2 40 P’apple, 2%, sli. ----- 3 00 P’apple, 2, cru. —---- 2 60 Pineapple, 10 cru. -- 9 ON Pears, No, 2 —...__ 3 15 Pears, No. 2% ------ 3 50 2% Plums, No. 2 .. 2 o2 50 Plums, No. 2 2 90 Raspberries, No. 2 bik ; 25 Raspb’s, Red, No. 10 13 50 Raspb’s Black, NO. 8. 12 60 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 60 CANNED FISH Clam ae 10% Oz. Clam Ch., No. 3 ..-._ Clams, Sie wa, No. 1 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 0z.- Chicken Haddie, No. 1 Fish Flakes, small -- Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. -— bo ©9 LO DO DD &* DD tO BO Co Co BO OO Pt oo a Lobster, No. %, Star 2 90 Shrimp, 1, wet ~------ 90 Sard’s, % Oil, Key -- 6 10 Sardines, % Oil, k’less 5 50 Sardines. 4% Smoked 75 Salmon, Warrens, %s 80 Salmon, Red Alaska 10 Salmon, Med. Alaska 85 Salmon, Pink Alaska 1 85 Sardines, Im. %, = 10@28 Sardines, Im., %, e 25 Sardines, Cal. __ ‘i 65@1 - Tuna, %, Albocore -_ Tuna, 4s, Curtis, doz. 2 3 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 Bacon, Med. Beechnut 3 Bacon, Lge. Beechnut 6 Beef, No. 1, Corned __ 3 Beef, No. 1, Roast -_-. 3 10 i 2 2 4 Beef, No. 244, Qua. sli. 1 50 Beef, 3% oz. Qua, sli. 2 00 Beef, 5 oz., Qua. sli. 2 75 Beef, No. 1, B’nut, sli. Beefsteak & Onions, s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s --~ 2 20 Deviled Ham, %s --- 3 60 Hamburg Steak & Onions, No, 1 —.---- 3 15 Potted Beef, 4 oz. --_ 1 10 Potted Meat, % Libby 52% Potted Meat, % Libby “ Potted Meat, % Qua. Potted Ham, Gen. % 1 So Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium -- 2 65 Baked Beans Campbells, lc free 5 -. 1 15 Quaker, 18 oz. -.---- 85 Fremont, No. 2 ~----- 1 10 Snider, No. 1 ....._—__ 96 Snider, No. 2 ..-.._. 1 25 Van Camp, small ---. 86 Van Camp, Med. ---. 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips -- 3 75 No. 244, Large Green 4 50 W. Beans, cut 2 1 45@1 75 W. Beans, 10 ------- 7 60 Green Beans, 2s 1 45@2 26 Green Beans, 10s -- @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s, Soaked 95 Red Kid, No. 2 ------ 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 2365 Beets, No. z, cut _... 1 60 Corn, No. 2, stan. -. 1 10 Corn, Ex. stan. No. 2 1 35 Corn, No, 2, Kan. 1 8u@2 36 Corn, No. » Ss 00@10 75 Hominy, No .3 1 00@1 16 Okra, No. 2, whole -_ 2 00 Okra, No. 2, cut -- 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. = 45 60 Mushrooms, Hotels -- Mushrooms, Choice, 8 0z Mushrooms, Sur Etra Peas, No. 2, EB. J. _.-- 1 65 Peas, No. 2, Sift, Jne —- 1 85 Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 35@1 60 Pumpkin, No. 10 4 0u@4 75 Pimentos, %, each 12@14 Pimentoes, %, each __ 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 35@1 50 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. 1 1 Spnach, No. 2-- Spinach, No. 3-- Spinach, No. 10_ Tomatoes, No. 2 1 2u@1 30 Tomatoes, No. 3, Tomatoes, No. 10__ @8s 00 CATSUP., B-nut, small —-------- Lily of Valley, 14 oz... 2 Lily of Valley, % pint : 75 2 - wo o Paramount, 24, 8s --- Paramount, 24, 16s __ Paramount, Cal, ---. 14 00 Sniders, 8 oz. -------- 1 75 Sniders, 16 oz. ~.------ 2 55 Quaker, 8% oz. ------ 1 25 Quaker, 10% oz. ------ 1 46 Quaker, 14 oz. _.--_- 1 90 Quaker, Gallon Glass 13 00 Quaker, Gallon Tin -__ 9 00 CHILI SAUCE Snider 316.62. ~~... 3 30 sSniger, 8 og. .... 2 30 Lilly Valley, 8 oz. -. 2 25 Lilly Valley. 14 oz. -. 3 25 OYSTER COCKTAIL. Sniders, 16 oz. _._------ 3 30 Sniders, 8 oz. ------ 2 30 TRADESMAN CHEESE. Roguetert. 2202 65 Kraft, small items 1 65 Kraft, American -. 1 66 Chili, small tins -_ 1 65 Pimento, small tins 1 65 Roquefort, sm, tins 2 25 Camembert, sm. tins 2 25 Wisconsin Flats and Daisies — 28 Longhorn 2. 29 New York New 1926 _. 31 San Sago —............. Bruck 30 CHEWING GUM. Adams Black Jack --.. 65 Adams Bloodberry ---. 65 Adams Dentyne __------ 65 Adams Calif. Fruit ---- 65 Adams Sen Sen ------- 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen 70 Beechnut Peppermint ~ 70 Beechnut Spearmint --~' 70 Doublemint Peppermint, Wrigleys -_ 65 Spearmint, Wregileys _. 65 Juicy Pruitt 65 Wrigleys P-K —__...-.. 65 Bene 22 65 Teanprry: 65 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 -----12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe _____ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles -.---- 215 1 Ib. Espn Tin Bon pS CRE 8 00 7 oz. "aoa Tin Bon Bons 200 9 00 13 ez, ‘Cnme De Cara- ie ee 13 20 12 oz. Rosaces -.----- 10 80 % lb. Rosaces -...-- 7 80 % Ib. Pastelles ~.---- 3 40 Langues De Chats -. 4 80 CHOCOLATE. Baker, Caracas, %s ---- 37 Baker, Caracas, 4s ---- 35 COCOANUT Dunham’s 15 Ib. case, %s and %s 48 15 lb. case, %8 -------- 47 15 lb. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. _.___ 2 00@2 25 Twisted Cotton, BO t. 3 50@4 00 Braided, 50 ft. ------- 25 Sash Cord __-_ 3 50@4 00 COFFEE ROASTED 1 Ib. Package Melrose = 34 Tiperty: 2 24 Quaker 2 41 Neorow 39 Morton House --------- 45 Beng 228 36 Royal Cigp 2 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk _ coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. A Ub ans 47 Sib; ne 1 39 Coffee Extracts M. ¥., per 100 _.._._ 12 Frank’s 50 pkgs. __ 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. __---.. 6 75 Eagle, 4 doz. —_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz, —. 4 50 Hebe, Baby, 8 do. -. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ Quaker, Baby, 8 doz. Quaker, Gallon, % dz. 4 60 Carnation, Tall, 4 doz. 5 00 Carnation, Baby, 8 dz. 4 90 Oatman’s Dundee, Tall 5 60 Oatman’s D’dee, Baby 4 90 Every Day, Tall ---- 5 00 Every Day, Baby -.-. 4 90 Pet, Tall 5 Pet, Baby, 8 oz. -._-.. 4 90 Borden’s Tall a Borden’s Baby Van Camp, Tall as 4 Van Camp, Baby --- 3 75 CIGARS G. J. Johnson’s Brand ~ = Johnson Cigar, ees ae 75 00 wean Grocer Co, Brands King Edward -_--.-. 37 50 Master Piece, 50 Tin. 35 00 Canadian Club ------ 35 00 TAjttie Tom —....-_- 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac -.__ 75 00 Webster Knickbocker 95 00 Webster Belmont... 110 00 Webster St. Reges 125 00 Bering Apollos 95 00 Bering Palmitas -. 115 00 Bering Delioses __-. 120 00 Bering Favorita —... 135 00 Bering Albas -~----- 150 00 CONFECTIONERY Stick Candy Pails Standard (202 16 Jumbo Wrapped ----- 19 ped Pure Sugar Sticks 600s 4 20 Big Stick, 20 Ib. case 18 Mixed Candy Kindergarten -...----.. 17 Reader 00 ee 14 x i Oo. _. 42 French Creams --.-..-. 16 Paris Creams .. Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 70 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 70 Nibble Sticks 1 85 No. 12, Choc., Light ~ 1 65 Chocolate Nut Rolls — 1 80 Magnolia Choc 1 165 Gum Drops Anise Champion Gums -.- Challenge Gums — Favorite =a Superior,. Boxes ------ -- 23 Lozenges Pails A. A. Pep. Lozenges 18 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -------- 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------- 18 0, FE: Bate ll dps. -. 18 Anise Squares -------- 18 Peanut Squares ------ a Ag Horehound Tablets __-- 18 Cough Drops Bxs Putnam’s -—- --------- 35 Smith Bros. —.-------- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 488, case 3 40 Specialties Walnut Fudge --------- 22 Pineapple Fudge ------ 21 Italian Bon Bons ---.- 17 Banquet Cream Mints_ 28 Silver King M.Mallows 1 50 Walnut eee a 5e 80 Neapolitan, 24, 80 Mich. Sugar hag 24, 5c 80 Pal O Mine, 24, 5c _--. 80 Malty Milkies, 24. Be _. 80 Bo-Ka-To-Ka, 24, 5c ~. 80 COUPON BOOKS 50 Economic grade 2 60 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR S ib: boxes... 38 1927 March 30, DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 28 Evaporated, Fancy -. 33 Evaporated, Slabs -. 25 Citron 10 ib. box: an 40 Currants Packages, 14 oz. ---. 15 Greek, Bulk, Ib. -----. 16 Dates Dromedary, 36s ---. 6 75 Peaches Evap. Choice ------.. 21 Evap. Ex. Fancy, P. P. 30 Peel Lemon, American -.-. 30 Urange, American ~.-. 80 Raisins Seeded, bulk Thompson's s’dles blk 9% oe s seedless, pees a 10% Seeded, 15 Of; 2 2 12% California Prunes 90@100, 25 lb. boxes--@07 60@70, 25 lb. 50@60, 25 Ib. boxes._@09% boxes_.@10 40@50, 25 lb. boxes--@11 30@40, 25 lb. boxes--@14 20@30, 25 lb. boxes_--@20 FARINACEOUS GOODS Beans Med. Hand Picked — . Cal. Limas —.-..... Brown, Swedish —_---- 08 Red Kidney ---.... a 3 Farina 24 packages -------.~ 50 Bulk, per 100 lbs. ---- 06% Hominy Pearl, 100 lb. sacks -_ 3 50 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. ~.--..-.. Egg Noodle, 10 Ibs. — 15 Pearl Barley et 2 Ee 50 O000 220 7 60 Barley Grits -.-.------ 5 00 P Scotch, 1b, =... -- 05% Split, lb. yellow ------ 08 Split green =... 08 Sage Wast india. oo 10 Tapioca Pearl, 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -_ 3 50 FLAVORING EXTRACTS Doz. Dos. Vanilla PURE Lemon 135 _.. % ounce --- 1 35 180 _.. 1% ounce --- 1 80 3 20 ___ 2% ounce -.. 3 20 300 _.. 2 ounce --. 3 00 5 50 _.. 4 ounce --. 5 50 UNITED FLAVORING Colored Imitation Vanilla 1 ounce, 10 cent, doz. 96 2 ounce, 15 cent, doz. 1 25 8 ounce, 25 cent, doz. 2 00 4 ounce, 30 cent, doz. 2 26 Jiffy Punch $ doz. Carton -.-.---. 2 2% Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily Witte 2... 9 90 Harvest Queen --..-- 9 80 Yes Ma’am Graham, BOs) 2. ee 2 4u FRUIT CANS F. O. B. Grand Rapids Mason Halt pint 22... 8 40 One pint -.-..... desea 8 50 One quart oo. 9 60 Halt gallon: 2... 12 60 Ideal Glass Top. Rubbers. Half pint 2 9 60 One pint oo 9 80 Qne quart __....--.. 11 75 Half gallon __-.__.... 16 76 ; ei ie RES RDU ION March 30, 1927 MICHIGAN TRADESMAN 29 GELATINE OLIVES . Mutton . Lake Herring WASHING POWDERS t= Bulk, 5 gal. keg ---- GOOG nnn nnn nnn nnn mn bbl., 100 Ibs. _.-... 6 50 Bon Ami Pd, 3 dz. bx 375 ff 7 Quart Jars, dozen -- 6 00 Medium -------------- es Pe Bon Ami Cake, 3 dz. 3 25 co Py Pod Bulk, 2 gal. keg oe tO POOR oo 53 M k i Brillo ea ae 85 Pint, Jars, dozen —.-. 3 35 oT Climaline, 4 doz. _420 Unequalled for 4 oz. Jar, plain, doz. 1 35 Pork Tubs, 100 Ib, fncy fat 24 50 Grandma. 100, bc .... 4 00 | vr ; ; 5 ; S 5 ama, , ---- Stimulating and 5% oz. Jar, pl, doz. 160 Light hogs ------------ 16 Tubs, 50 count ______ 9 Yrandma, 24 Large — 3 75 4 9 oz, Jar, plain, doz. 2 35 Medium hogs -------- 16 Pails, 10 lb. Fancy fat 200 Gold Dust, 100s _.... 4 00 Speeding Up 20 oz. Jar, Pl. do... 425 Heavy hogs ---------- 15 Gold Dust, 12 Large 3 20 [ENGR mnriras 3 o7. Jar, Stin.. doz) 65 Loins, Med. Zr . Gq 8 : 2 | White Fish Golden Rod, 24 avon 4 oe } 6 oz. Jar, stuffed, dz. 250 Butts ---------------- 21% Med. Fancy, 100 Ib. 1300 Jinx, 3 doz. ..-.----_ 4 50 9 oz. Jar, stuffed, doz. 3 50 Shoulders _-_-------- tie y, Me La France Laun., 4 dz. 3 60 | Obtainable from Your 12 oz. Jar, a 50@4 75 Sparerivea ooo ‘6 Luster Box, 64 _._... 3 75 | ae ar Cm eleeraag doz. -.---.---- Neck bones ---------- 07 SHOE BLACKENING Old Dutch Clean. 4 dz 3 40 7 an oa 1, doz, gaa : a0 20 oz. Jar, stuffed dz. 7 00 2 mt, Faste, doz. _ 1 $6 Cevagon. COe 4 00 Zion Instituti _ One doz free with 5 cases, PARIS GREEN PROVISIONS E. 4. Combination, dz. 1 35 Rinso, 40s -.---.----- 3 20 Baking ir teeeg Jelie-O, 3 doz. ....-- 3 45 uecniad task Dri-Foot, doz. __.___ 60 Bees tes |... 5 25 Minute, 3 doz. ____--_- 4 05 Clear Back 30 00@32 00 Bixtys, Dez _____.__ 1 35 wy No More, 100, 10 Plymouth, White —__- 1 55 Short Cut Clear 31 00@33 00 Shinola, doz, ________ 90 OF emsarernaen an 2 SE Quaker, 3 doz. —_--.-- More, 4 HORSE RADISH y Galt Meat STOVE POLISH ee Ds Bellies -- 18-20@20-22 20 G6. od, 3 85 Per doz., 7 oz. _._-_. i 20 Soa, per doz. 135 sani Flush, 1 doz. .. 2 25 JELLY AND PRESERVES Lard ack Silk Liquid, dz. 140 Sapolio, 3 ‘doz. ..---- 316 Medium .........--- 21@33 Pure, 30 Ib. pails -_--3 30 Pure in tierces __..-. 13%4 Black Silk Paste, doz. 1 25 Soapine, 100, 12 oz. ~ 640 Choice 37@ 46 Imitation, 30 Ib. pails 1 75 66 th hue advance % nameline Paste, doz. 135 Snowboy, 100, 10 oz. 4 00 EE none Oe Pure, 6 0z., Asst., doz. 1 10 50 Ib, tubs _---advance % aoe Liquid, dz. 135 Snowboy, 24 Large -. 480 No? Nibba vow BA Buckeye, 18 0z., doz. 2 00 20 lb. pails _...advance % oo rn P ie doz. ; = Speedee, 3 doz. -..__- 720 1 Ib. phe. Sifting 13 JELLY GLASSES 10 lb. pails _.._.advance % Rising ‘Sun, per oa is Sunbrite, 72 doz. -.-. 4 00 és € o2., per doz. _-_-.__ 37 5 lb. pails -.--advance 1 654 Stove Enamel, dz. 2 80 Wyandotte, 48 —..... 4 16 Chotee Pp e “ OLEOMARGARINE = ood as Vuleanol, No. 5, ‘doz. 95 SPICES my... Van Westenbrugge Brands “ 3... 19% Vuleanol, No. 10, doz. 1 35 i ee iho oe 1% ‘Stovoil, ‘per doz. __.- 3 00 dies Gea Oi Fence: mete 67 a SMR EEID | mereer on comme mnmene § ’ ---- SRGOG, MOGI .ocnccon 8 oz., 2 do. in case. Sausages Cloves, Zanzibar -... @40 15 pais polars A 4 eat Cassia, Canton ___.__ @2% , enene A iscgiarss a 20-1b. pais: oo aVer —_.- Cassia, 5c pkg., doz. @40 ‘ongou, Medium -~.... : Brepitare ———on—niggag olen 4, 2 —-- 28 Ginger, Aten” “°" QE cingos Chole agi PETROLEUM PRODUCTS Pork ------------- @un Colonial, Iodizei, 24:3 25 Ginger, Cochin -..... @30 Congou, Fancy Iron Barrels Val ------------------ ae ; Mace, Penang ------ 1 10 Getda : : : Tongue, Jellied —---- af Med. No. 1 Bbls. ___.. 2 60 Mied, No. 1 @24 / 9g Perfection Kerosine -_ 14.6 Med. No. 1, 100 Ib. b ' : Seen eat MEG go 39 Red Crown Gasoline Headcheese --_.------ 18 ce . 8 85 Mixed, 5c pkgs., doz. @45 Choice ed Crown Gasoline, Farmer Spec., 70 lb. 90 Nutmegs, 70@90 Yi ra letra 45 Nucoa, 1 Ib. Tank Wagon --_---- 16.7 Meat Packers Meat, 50 Ib. 57 Bay es eee 50 Solite Gasoli 19.7 Smoked Meats ‘ , . Nutmegs, 105-110 ___. @70 vee 7 ef - 20%4 Be ee ee = }*-' yams, Cer., 14-16 Ib. @29 Crushed Rock for ice P Black @45 TWINE Wilson & Co.'s Brands Gas Machine Gasoline 40.1 Hams, Cert., Skinned cream, 100 lb., each 85 en ee acs : Oleo . M. & P. Naphtha 21.6 “oe D.” @31 Butter Salt, 280 lb. bbl. 4 24 Pure Ground in Bulk cotton, 2 Ey cone ---« 1 — ea 24 Capitol Cylinder -_-_-. 39.2 JF Suea ect ' Block, 50 Ib. 40 : Cotton, 3 ply as «asa 20 Se ee 18 Atlantic Red Engine. 21.2 444m, Cried be Baker Salt. 280 1b bol Alispice, Jamaica ... @18 Wool, € ply -........_.. 18 y WHUCKICR 2.5.0... 25 @32 aker Salt, 280 lb. bbl. 4 10 Cl s Z ibys 46 Saceial Roll ou 19 Winter Black ____.--- 12.2 Calttoonia Hames . @18 106 3 Ue Table 575 Cloves, Zanzibar -__- @ 5 situa MATCHES e Picnic Boiled 70; 4 ib. Tabla 525 Cassia, Canton -- @26 Swan, 144 000 75 olarine pe a 20 @22 28, 10 lb. Table ______ 5 00 oc. ------ oe Cider, 40 Grain __--..-- 20 Diamond, 144 box -_-_ 6 00 Boiled Hams __.. 45 @45 28 Ib. bags, Table __ 42 tea, Pasian == -------- oo White Wine, 80 grain. 26 Searchlight, 144 box__ 6 00 Minced Hams ___- @ig Old Hickcory, Smoked, ee aoe : White Wine, 40 grain_. 20 : FPepoer, Black _._....... @50 Ohio Red Label, 144 bx 4 20 Bacon 0. 24 @36 G-10 Ib, oo. 460 3 WICKING Ohio Blue Tip, 144 box 6 00 see Tl Nutmegs _----------—— er Ohio Blue Tip icle 460 «(ight 2 62.2 Beef repper, White ........ @ee No. 06, per gross ..... 1% : Medium 0 64.2 Pepper, Cayenne -... @32 No. 1, per gross __.. 1 25 Blue Seal, 144 -____- 5 60 : Boneless, rump 28 00@30 00 Saccika Snania @42 Z Reliable, 144 ao, Mele 66.2 R new 29 00@32 00 aprika, spanish -.-- No. 2, per grogg i... 1 6 a Special heavy __--.... aa ie No. 3, per gross .--. 2 00 Federal, 144 a p y Safety Matches BETA ROOTS rece mene 13 Mince Meat Seasoning rae wee. ver See Quaker, 5 gro. case.. 425 Transmission Oil ---- 62.2 Go ngensed No. 1 car. 2 00 Chill Powder, 15c _... 135 Rochester, No. 2, dos. : Finol, 4 oz. cans, doz. 1 50 ey + y Rochester, No. 3, doz. 2 00 MINCE MEAT ; Condensed Bakers brick 31 Colery Salt, 3 oz. .... 96 ae 8 A Finol, 8 oz. cans, doz. 2 25 Moist in glass 6 00 P Sage Fon 90 Rayo, per dos. —..... 75 None Such, 4 doz. 6 47 Parowax 100%). 0 ag MOISe A BES oo 3 aaa 1 $5 Quaker, 3 doz. case __ 360 4 40. 1 Ib 9.5 i S on © wan n-- ane - ° WOODENWARE Libby, Kegs, wet, Ib. 22 Se eant ae oe leet ee Pig’s Feet = AMG oo 1 35 heetes ’ ’ ’ ; Parowax, 20, 1 Ib. = $7 “1 5 Potiel 31 askets MOLASSES Cooked in Vinegar =¢C. onelty, 3% 02. -.--325 bushels, narrow band % Ba 2 50 =): Kitchen Bouquet __-. 4 50 ite Haniiee (0 5 4% pbis., 36 Ibe. 4 2 = on Leeds Sona a Sishein Haviow Wana Ww bbls. Sree San emia eae ae a ee men oes 3 Marjoram, OZ. ~----- wood “handles ' 86 L bbl. -------------- 17 00 = Savory, 1 oz. -....... 90 ysarket, drop handle. 90 Kits, 15 Ibs. -------- 1 75 Thyme, 1 oz, ---_--.-- 30 Market. anak. handle. 95 % bblis., 40 lbs. ----- 3 50 Tumeric, 2% oz. --._ 90 MMavicat. gre ats . i a % bblis., 80 Ibs. ------ 5 00 Splint, large __---.... 8 50 Casings Per case, 24, 2 Ibs. -_ 2 40 STARCH ae ec at ee os Hogs, Med., per Ib. -.@55 Five case lots --__.. 2 30 ee ee ee a Beef, round set _... 23@36 lodized, 24, 2 Ibs. ____ 2 40 Corn Churns Beef, middles, set_. @1 50 ee - Ibs. ---- a jarrel, 5 gal., each 2 40 Sheep, a skein ---- @2 65 owdered, bags -_---- Barrel, 10 gal., each... 2 55 ae SOAP Argo, 48,/1 Ib. pkgs. 360 3 to 6 gal., per gal. .. 16 Gold Brer Rabbit RICE Am. Family, 100 box 6 30 Cream, 48-1 ____.__.__ 80 : No. 10, 6 cans to case 6 20 Fancy Blue Rose _-.- 06% Export. 120 box _... 4 80 Quaker, 40-1 _____-_-. 7 : Pails No. 5, 12 cans to case 6 45 Fancy Head ----..--- 09 se Jack, G06 4 50 10 qt. Galvanized ue ae No. 214, 24 cans to cs. 6 70 Broken (oo 03% %‘Fels Naptha, 100 box 5 50 Gloss 12 qt. Galvanized nue 2 OO No. 1%, 36 cans to cs. 5 50 Semdac, 12 pt. cans 2 70 Flake White, 10 box 405 Argo, 48, 1 Ib. pkgs. 360 /4 at. Galvanized -_-. 3 00 Green Brer Rabbit Semdac, 12 at. cans 4 60 ROLLED OATS Grdma White Na. 10s 3 85 Argo, 12, 3 Ib. pkgs. 296 12 at. Flaring Gal. Ir. 6 00 No. 10, 6 cans to case 4 95 PICKLES Silver Flake, 12 Fam. 2 25 Swift Classic, 100 box 440 Argo, 8, 5 lb. pkgs. -. 3 35 10 qt. Tin Dairy -.-. 4 00 No. 5, 12 cans to case 5 20 Medium Sour Quaker, 18 Regular __ 1 80 oe ee 100 bx 7 55 Silver GJpss, 48, 1s ~- 11% Traps No. 2%, 24 cans to cs.5 45 = parrej, 1600 count -. 17 00 Quaker, 12s Family -. 270 7200» 0 box ------ 6 50 Elastic, 64 pkgs. ---. 5 35 Mouse, Wood, 4 holes. 60 No. 1%, 36 cans to cs. 455 yan bbis., 800 count 9 00 Mothers, 12s, M’num 3 25 Pair oe box ---. 7 85 Tiger, 48-1 ------.---- 350 Mouse, wood, 6 holes. 70 Aunt Dinah Brand 5 gallon, 400 count .. 4 75 Nedrow, 12s, China -. 3 25 Bee eae earreiat 5 50 Tiger, 50 Ibs, -------- 06 Mouse, tin, 5 holes _. 65 No. 10, 6 cans to case 3 25 Sweet Small Sacks, 90 Ib. Jute -. 3 35 ro rs 144 box = Hi tie WOGG oo 1 00 No. 5, 12 cans to case 3 50 30 Gallon, 3000 __---. 42 00 Sacks, 90 Ib. Cotton 340 Gries 0) DO -------- 6 00 CORN SYRUP tat, Spring 22. 1 00 No. 2% 24 cans to cs. 3 75 5 Gallon, 500 8 25 gon --—___-- = . Mouse, spring -...... 30 . : 3 20 ie eee RUSKS Pummo, 100 box __-. 4 85 Corn No. 1%, 36 cans to cs. Dill Pickles Sweetheart, 100 box _5 70 _ - : Tubs New Orleans 74 900 Size, 48 gal. ---. 22 00 Holland Rusk Co. Grandpa Tar, 50 sm. 210 Blue Karo, , 1% ..242 Large Galvanized __._ 8 60 Eagor Oper ere --- 4. 1100 Size, 48 gal —. 27 60 Brand Grandpa Tar, 50 Ige. 350 Blue Karo, No. 5, 1 dz. 333 Medium Galvanized .. 7 25 Choice ----------------- 18 roll packages ----- 2 30 Quaker Hardwater Blue Karo, Wo. 10 ao © 18 Small Galvanized __. 6 60 Fair ------------------ 41 PIPES 86 roll packages ----- 4 50 Cocoa, 72s, box 285 Red Karo, No. 1% -_ 2 70 ; : : » tas, ie : : pt he Half barrels 5c_extra 120 36 carton packages -- 5 20 poirbank T 100 b 9 Red Karo, No. 5, 1 dz. 3 71 Washboards Cc Cob, 3 doz. in bx. 1 00@ airban ar, x 40 Pd ese 0 a Banter. Cine 5 50 Molasses in — 18 carton packages aa 2 66 Trilby Soap, 100, 10c 7 30 sea ~ Karo, No. 160 .. § G1 weer. FIODE ~ mow me nee Dove, 36, 2 lb. Wh. 5 60 ; - Bras: Gin@ie: nee 6 00 , Ib Wh. - 5 20 PLAYING CARDS Williams Barber Bar, 9s 50 : Giada’ atnela 6 00 Dove: ee Fb. Black 430 Battle Axe, per doz. 2 75 oer Williams Mug, per doz. 48 ee Double Peerless... 8 50 nove 24, 2Y% Ib. Black 3 90 Bicycle --------------- 475 Arm and Hammer -. 3 75 peg oe 1%, 2 dz.315 Single Peerless _..... 7 60 Dove, 6 10 Ib. Blue L. 4 45 POTASH SAL SODA CLEANSERS ae a a Norern Queen —_.. 5 60 Palmetto, 24, 2% lb.. 5 25 Babbitt’s, 2 doz. -.__. 2 75 Granulated, bbls. -.-. 1 80 ange, No. 10 -...... Universal: |. 1 2 NUTS Whole Granulated, 60 Ibs. cs. 1 60 Almonds, Tarragona__ 27 FRESH MEATS Granulated, 36 2% Ib. Maple. eee Wood Bowls Brazil, New _-_------ 18 Beef packages ____-____ 2 40 Green Label Karo, . in. ieee --enwen~ °c Fancy Mixed _-------- 23 Top Steers & Heif. __ 17% COD FISH P Green Label Karo __ 5 19 ve sy Battes w------- 18 ae Filberts, Sicily --~--- 22 Good St'rs & H'f. 15%@16% 4. i eee Peanuts, Virginia Raw 09% Med. Steers & H’f. 15@15% Middles ib Pure .. = ) Mantle and Cans i a Se onl _ oe a aa oa Com. Steers & H’f. 144%@15 ee * oe ae FY Mayflower, per gal. .. 1 55 WRAPPING PAPER Paanuee, Jumbo, std. 12% Cows Wood boxes, Pure -. 29% Hy Maple Fibre, Manila, white_ 05% Pecans, 3 star 2 20 Top) 2c 14 Whole Coa 11% ii Mechtan wer cal 2 £0 No. 1 Fibre -.....---- 08 Pecans, Jumbo __---- 40 Good 220 13 HERRING | Woleles ie ont eg 46 Butchers BD. F. ...... 06% Pecans, Mammoth -- 50 Medtum: {0 12 i Fy cies , al --~ Kraft queer 071% Walnuts, California __ 38 Common, 20.0 0 0o is 10 _ Holland Herring i us ws ane Kraft Stripa 09% Salted Peanuts Mixed, Keys 9. 1 1b S Sees Sk 13% Veal Mied, half bbls. -.-. 9 50 Lea & Perrin, large_. 6 00 YEAST CAKE Fone ee arose 16 Top 19 Mixed bbhis .. | N 00 Lea & Perrin, small..236 Magic, 3 doz. ........ 2 70 Shelled O08 18 Milkers, Kegs -._---_ 1 25 rie ne 160 Sunlight, 3 doz, --.- 2 70 Almonds 02.12.22. 70 Medium --~------------- 14 Milkers, half bbls. -.10 25 soca, Ming 240 Sunlight, 1% doz. .. 1 36 Peanuts, Spanish, : Lamb Milkers, bbis. --..-- 19 00 Tehasco, 2.64, 425 Yeast Foam, 3 doz. -. 2 70 125 lb. bags __---- 12% Reune Lamb -------- ho ¥ = K es Norway -. 19 _? 2 Yeast Foam, 1% doz. 1 35 ee 32 Cen 22 patie 2 beans Se 1 05 Medium ------------- 27 «Cut Lunch a3 65 3 YEAST—COMPRESSED Watnits 20. $0 POOR eon pee cutee. - 25 Boned, 10 lb. boxes .. 15 80 can cases, $4.80 per case Capers, 2 oz. ...-.. -- Fleischmann, per dos, 39 30 MICHIGAN TRADESMAN March 30, 1927 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, March 22—On this day was held the first meeting of creditors in the matter of Edward De F. Anstett, Bankrupt No, 3098. The bankrupt was present in person and represented by at- torney Cornelius Hoffius. Mr. Dorr Kui- zema was present for Mr. Hoffius. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed for the present. The bakrupt was sworn and examined, without a reporter. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of George Stavron, doing business as Boston Grocery, Bankrupt No. 399. The bank- rupt was present in person and repre- sented by attorney John G. Aderson. Creditors were represented by H. H. Smedley. Claims were proved and al- lowed. The bankrupt was sworn and examined by the referee and Mr. Smed- ley. No reporter was present. George I. Strielby, of Muskegon, was named trustee and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Sherman IL. Barnes, Joseph Den Houten and Edward Stehouwer, individually and as copartners doing business as Fairview General Store, Bankrupt No. 3106. The bankrupts were present in person and represented by attorneys Turner & Boyd. Creditors were present in person and represented by attorneys Norris, McPher- son, Harrington & Waer and Corwin, Noreross & Cook. Creditors were also present by Grand Rapids Credit Men’s Association and C. W. Moore, agent. Claims were proved and allowed. C. W. Moore was elected trustee, and his bond placed at $1,000. The bankrupts were sworn and examined, with a_ reporter in attendance. The meeting then ad- journed to March 28. March 23. On this day was held the first meeting of creditors in the matter of George D. Lathrop, Bankrupt No. 3110. The bankrupt was present in person and represented by J. T. & T. F. McAllister, attorneys for the bankrupt. No creditors were present or represented. One claim was proved and allowed. The bankrupt was sworn and examined, without a re- porter. No trustee was appointed. The first meeting then adjourned without date and the case has been closed and ‘re- turned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Henry F. Schliewe and Henry lL. Schliewe, copartners doing business as Bungalow Construction Co., Bankrupt No. 3096. The bankrupts were present in person and represented by attorneys. The creditors were represented by attorneys H. Smedley and John G. Anderson. Certain ereditors were also present in person. Claims were proved and allowed. The bankrupts were sworn and examined, with a reporter present. H. H. Geoghan was elected trustee, and his bond placed at $1,000. The first meeting then adjourned to April 15 for the transaction of further, estate business. On this day also was held the first meeting of creditors in the matter of Herman Teitsma, Bankrupt No. 3103. The bankrupt was present in person. One ereditor was present. Claims were prov+ ed and allowed. No trustee was appoint- ed for the present. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date. On this day also was held the first meeting of creditors of Glenn H. Phillips and Fred hillips, individually and as co- partners as Phillips & Son, Bankrupt No. 3108. The bankrupts were present in per- son. Claims were proved an1 allowed. The custodian was present in person. The bankrupts were sworn and examined, without a reporter. M. N. Kennedy was named trustee, and his bond placed at $100. The oer of Jay L. Hinckley, in the sum of $395 for the assets upon the in- ventory and appraisal was considered and accepted and confirmed by those present. The offer represented more than 75 per cent. of the appraised valuation of the property sold. The first meeting then adjourned without date. March 23. On this day was first meeting of creditors in the matter of Ward R. Brown, Bankrupt No. 3111. The bankrupt was present in person andl represented by attorneys Adams & Van Horn. Creditors were present and rep- resented by H. M. Kimball, attorney. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter present. M. N. Kennedy was present as custodian. Frank Willison, of Climax, was named trustee, and his bond placed at $500. The first meeting then adjourned without date. Mareh 24. On this day was held the first meeting of creditors in the matter of Stella Lee, individyally and doing business as Le June Smart Shoppe, Bank- rupt No. 3092. The bankrupt was present held the in person and represented by attorneys Dilley, Souter & Dilley. Creditors were present in person and represented by Robert S. Tubbs and R. L. Newnham, attorneys. The bankrupt was sworn and examined, with a reporter in attendance. Robert S. Tubbs was named trustee, and his bond placed at $100. The first meet- ing then adjourned without date. On this day also was held the first meeting of creditors in the matter of Le June Smart Shoppe, Inc., a corpora- tion, Bankrupt No. 3091. The corpora- tion was present by its president, Stella Lee, and represented by Dilley, Souter & Dilley, attorneys. Creditors were pres- ent in person and represented by Robert S. Tubbs and R. L. Newnham, attorneys. Claims were proved, but held for further consideration. Robert S. Tubbs was elect- ed trustee, and his bond placed at $100. Stella Lee was sworn and examined, with- out a reporter. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Sturgis Furniture Corporation, Bankrupt No. 3087. The bakrupt corporation was present by D. M. Britton, attorney. Cred- itors were present in person and repre- sented by Hilding & Hilding; Weston & Fox and W. Frankhauser, attorneys. Claims were proved and allowed. Thomas R. Bradford was elected trustee, and his bond placed at $1,000. The first meeting then adjourned to April 4. Mareh 23. (Delayed). On this day was held the first meeting of creditors in the matter of South Haven Hotel Co., Bank- rupt No. 3114. The bankrupt corporation was represented by Hilding & Hilding. Creditors were present by Edward P. Saltiel; Frost & Frost; Robert S. Tubbs; Robert H. Kavanaugh, Lawrence W. Smith: Corwin, Norcross & Cook; Dilley, Souter & Dilley, and Wicks, Fuller & Starr. Claims were allowed. Herman E. Kantor was sworn and examined, with a reporter in attendance. Walter Dickin- son, of South Haven, was named trustee, and his bond placed at $10,000. The first meeting then adjourned without date. In the matter of George Start, Bank- rupt No. 3000. the trustee has filed his first report and account and an order for the payment of current expenses of ad- ministration has been made. In the matter of Harry H. Davisson, Bankrupt No. 38080, the trustee has filed his first report and account and expenses of administration and a large secured claim have been ordered paid. In the matter of Ransom W. Peevy, Bankrupt No. 3119, the funds for the first meeting have been received and such meeting has been called for April 11. In the matter of Ernest E. sy bee, Bankrupt No. 3115, the funds for the first meeting have been received and such meeting has been called for April 11. In the matter of Robert L. Damon and Cyrus DPD. Ormiston, individually and as copartners as Damon & Ormiston, Bank- rupt No. 3118, the funds for the first meeting have been received and such meeting has been called for April 11. March 28. On this day was heid the adjourned first meeting of creditors in the matter of Fairview General Store, ete., Bankrupt No. 3106. The bankrupts were present in person. The trustee was present in person. Creditors were present in person and represented by Norris, MeVPherson, Harrington & Waer, attor- neys. Joseph Den Houten and Edward Stehouwer were each sworn and examin- ed, with a public reporter present. The adjourned first meeting then adjourned without date. March 22. We have to-day received the schedules, reference and adjudication in the matter of William Pretzel, Bank- rupt No. 3120. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Belding, and his occupation is that of nu laborer. The schedules show assets of $76.80 of which the full interest is claimed as exempt, with liabilities of $61.25. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called, note of the same will be made herein. The list of creditors of said bankrupt are as follows: Dr. Hollard, Belding $25.00 Wm. DeVleiger, Belding : 90.00 Geo. McQueen, Belding —____._____. 15.00 Modern Meat Market, Belding ---- 5.00 Ford Garage, Gelding _._............ 2.00 Peoples Savings Bank, Belding ___ 40.00 Belding Savings Bank, Belding -_~ 28.00 *. is. Coph, Belding 2. 2280 A. ®reidman, Gelding 2.20 EK. Kendall, Belding ____- —— 15.00 Mr. Whitney, Belding ......__- B08 Letger Bros., Belding _.............. 2.00 A. L Simmons, Belding —..._...__._ 2.60 G. Wortley, Belding So ee aD H. Connell, Belding a ee i. Males, Benne oo eee Dr. Harrison, Belding - So ee G. Croathers, Belding __-__- : 290 Fr. B. Hall, receiver, Belding _____ 285.00 Mareh 22. We have to-day received the schedules, reference and adjudication in the matter of Fred B. Morse, Bank- rupt No. 3121. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $225 of which $200 is claimed as exempt, with liabilities of $1,085.18. The court has written for funds and upon receipt of the same, the first meet- ing of creditors will be called and note of the same made herein. The list of ereditors of said bankrupt are as follows: Arthur E. Peck, Grand Rapids ~_$950.00 Massey Harris, Lansing _---~----- 110.18 Dr. John Wright, Grand Rapids ~_ 25.00 March 23. We have to-day received the schedules, reference and adjudication in the matter of Clarence Clark, Bankrupt No. 3122. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Muskegon, and his occupation is that of a contectioner. The schedules show assets of $1,048.45 of which $250 is claimed as exempt, with liabilities of $1,743.49. The first meeting of creditors will be held on April 11. The list of creditors of said bankrupt are as follows: Bishop Furn. Co., Muskegon ~~~-$196.00 Harriet Adams, Muskegon —------~ 325.00 Independent Transfer Co., Muske- nL - 23.00 Workman Printing Co., Muskegon 15.25 Sanitary Dairy Co., Muskegon --. 24.22 Steindler Paper Co., Muskegon ---. 7.35 Woodhouse Co., Grand Rapids __-- 35.08 J. J: Warven, Muskecon —.— 2. 230.00 Ambrosia Chocolate Co., Milwaukee 162.00 J. 1D. irish, Muskegon’... 8.00 Muskegon Candy Corp., Muskegon 146.00 W. J. Brinen Lbr. Co., Muskegon 60.00 Steketee & Son, Muskegon ~------- 11.50 Liquid Carbonic Co., Chicago ---. 10.75 Jones-White Electric Co., Chicago 46.00 Muskegon Glass o., Muskegon -.-. 42.00 El Nims, Muskegon _..____._._.... 50.00 f. B. Gallagher Co., Grand Rapids 83.3: Cardinal Petroleum Co., Musk. Hts. 4.15 Foote & Jenks, Jackson __-------- 5.00 Muskegon Paper Co., Muskegon __ 12.88 Moulton Grocer Co., Muskegon -_ 84.56 Dickery Dick, Muskegon __-_-_-~--- 5.00 James Coybe, Muskegon —--------- 78.92 Klein Chocolate Co., Elizabethtown, Pas ee 65.50 i. Dweer, Muskeeon ......____.._._.. 15.00 March 24. We have to-day received the schedules, reference and adjudication in the matter of William T. Glimn, Bank- rupt No. 3124. The matter has been re- ferred to Charles B. Blair-as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a druggist. The schedules show assets of $1,025 of which $500 is claimed as exempt, with liabilities of $2,961.99. The first meeting of creditors has been called for April 11. The list of creditors of said bankrupt are as follows: City of Grand Rapids —____....- $ 200.00 Hazeltine & Perkins Drug Co., Grand Rapids 2.2 1,829.26 Kastman Kodak Co., Rochester —~ 131.00 Rysdale Candy Co., Grand Rapids 175.00 Vandenberg Cigar Co., Grand Rap. 100.00 Woodhouse Co., Grand Rapids -- 25.00 Mills Paper Co., Grand Rapids ---. 25.00 Baldwin Perfumery Co., Chicago 15.00 Brooks & Co., Grand Rapids ___--- 10.00 Camera Shop, Grand Rapids ___-__ 25.00 Cc. ©. Jamieson Co., Detroit _.______ 10.00 G. J. Haan Calendar Co., Grand R. 15.63 H. A. Schlichtgi, Grand Rapids_. 69.00 Consumers Power Co., Grand Rap. 16.00 Mich. Bell Tel. Co., Grand Rapids ~ 5.00 Michigan Candy Co., Grand Rapids 31.10 Shaw News Agency, Grand Rapids 15.00 IXent State Bank, Grand Rapids ~~ 225.00 Holland Cigar Co., Grand Rapids 15.00 Wm. R. Warner & Co., Philadelphia 25.00 March 25. We have to-day received the schedules, reference and adjudication in the matter of John Van Dam, Bank- rupt No. 3125. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grandville, and his occupation is that of a laborer. The schedules show assets of $100 of which the full interest is claim- ed as exempt, with liabilities of $2,001.58. The court has written for funds and upon receipt of the same, the first meeting of creditors will-be called and note of the same made herein. The list of creditors of said bankrupt are as follows: Star Publishing Co., Grandville __$ 14.75 Ajax Tire & Rubber Co., Akron__ 123.27 Reliable Tire & Accessories Co., Crone Hapige ............... ... =GAae Crystal Oil Co., Hudsonville ___-~~- 2.15 Grandville Hardware Co., Grandville 32.03 Standard Oil Co., Grand Rapids__ 280.02 Woman's Home Companion, Springfield, Ohio ~__-_____ ee ae 2.80 Welmers-Dykema Fuel Co., G. R. 2.50 Lacey Co., Grand Rapids __...._.. 26.25 Dr. L. G. Wedgwood, Grandville__ 60.00 Burns Fuel Co., Wyoming Park __ 23.51 Spears Lumber Co., Grand Rapids 20.90 Automotive Parts Corp., Grand R. 3.93 Metroit Cover Co., Detroit —._..-__ 15.16 Mich. Bell Tel. Co., Grand Rapids 13.65 Grandville Reformed Church, re 125.00 John Van Dam, Sr., Grandville 70.00 Carret Ver Strate, Grandville ____ 100.00 Wrist Gattery Co, 2... 5.56 B. F. Goodrich Rubber Co., G. R. 326.91 R. B. Ridgiley, Detroit —..._-._.__- 64.70 Vacuum Oil Co., Chicago —.._.... 4.26 R. M. Hollinghead, Detroit ----_---- 52.13 Star St. Garage, Grandville ------- 11.73 Rh. Polk & Co., Detroit <. 4.01 Brown & Sehler Co., Grand Rapids 124.33 Ind. Oil Co., Grand Rapids ~------- 32.40 J. I. Holeomb Mfg. Co., Indianapolis 6.19 B. L. Alward & Sons, Hudsonville 80.35 Suburban Fuel Co., Grandville ---_ 27.00 Holleman-Deweerd Auto Co., Byron Center 222.005 20.00 Burnip’s Auto Sales Co., Allegan __ 10.00 March 25. We have to-day received the schedules, reference and adjudication in the matter of Carl J. Nelson, Bankrupt No. 3126. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Cedar Creek, and his occupation is that of a farmer. The schedules show assets of $795.50, of which $710.50 is claimed as exempt, with liabilities of $1,330. The court has written for funds and upon receipt of the same, the first meeting of creditors wiil be called and note of the same made herein... The list of creditors of said bankrupt are as follows: General Motors Acceptance Corp., Grand Rapids 8S 85.00 Oscar A. Martin, Holton _.______ 900.00 S. P. Murphy, Holton --- 10.00 Henry O'Conner, Holton 5.00 Dr 6... Black, Holton... 30.00 Holton Mercantile Co., Holton 65.00 Drs. Geerlings, Fremont — 100.00 Geerlings Bros., Fremont 55.00 Dick Nieusema, Holland - ue 55.00 Tri-County Farm Bureau Market Association, Brunswick 15.00 Louis Benier, Holton 10.10 In the matter of Purity Pie Shop, et-., Bankrupt No. 38071, the trustee has filed lis first report and account and an order for the payment of expenses of admin- istration has been made. In the matter of Herman Arold, Bank- rupt No. 3101, the trustee has filed his first report and account, and an order for the payment of expenses of administra- tion to date and for the payment of labor claims filed, has been entered. March 29. On this day was held the first meeting of creditors in the mattc, of Albert V. Zeller, Bankrupt No. 3105. The bankrupt was present in person anl represented by attorney L. N. Averill. No claims were proved and allowed. No ereditors were present or represented. No trustee was appointed. The bankrupt was sworn and examined by the referee, without a reporter present. The first meeting then adjourned without date ani the case has been closed and returned to the district court, as a case without as- sets. On this day also was held the first meeting of creditors in the matter of Claud M. Faude, Bankrupt No. 3113. The bankrupt was present in person or rep- resented by attorneys Watt & Colwell. One creditor was represented by B. J. Jonkman, attorney. One claim was prov- ed and allowed. No trustee was appoint- ed. The bankrupt was sworn and exam- ined, wthout a reporter present. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. —_——— 2-9 Flexible Bracelets Now Lead. The slave bracelet, popular for so long, is being replaced by the new types of flexible bracelet as a_ best selling item in popular priced jewelry, according to wholesalers. Reorders for the latter merchandise have been com- ing in steadily, with bracelets to retail up to $10 having the best call. Diamond set cameo brooches have been ing with a good demand, and there is meet- a general revival of interest in cameo effects in rings as well. Rhinestore ‘brooches featuring button-effect earrings are likewise sell- ing actively. Pearl necklaces in sixty- caricatures and inch lengths are favored. ——_-~-2 cands By the Meat Dealer. “How is it that you always manage to have such delicious meat?” enquired a young bride of an older married friend. said the older a good honest “It is very simple,” woman, “I first select meat dealer and then I stand by him.” “You mean that you give him all your trade?” “No. I mean that I stand by him while he is cutting the meat.” 2+ + We all ought to say “No” twice as often as we say “Yes.” Pe RAO oo nese kel March 30, 1927 MICHIGAN TRADESMAN 31 THE MERCANTILE PROBLEM. (Continued from page 3) ed you, you will forget that and simply ask yourself, ‘““‘How can I make or save a dollar out of what has been said?” If anything I have said will help you more quickly to become more successful and more efficient, then you will help me to advance what I value most in life—the religion of service— the service in this case that helps to fight what is at present an almost in- credible waste in production and dis- tribution and which, in turn, underlies the weaknessees which cause war and poverty, feeling, insufficient funds for education and many of the other things that retard the progress of the world. class Business is one of the finest ways of expressing true religion, and if I have helped vou even a little bit to think further along the lines of expressing your business at its best, then all I have to do now is to thank you for the opportunity you have given me. Edward A. Filene. —__+->____ Making Rules and Living Up To Them (Continued from page 20) re‘und to the grocer who sends in his bill, knowing that many grocers will forget or neglect to send in the bills.” Mr. Edgar runs through much more. Most of it is theoretically familiar to all of us. But the point is that this is the practice of one of the most suc- cessful wholesale operators in the coun- try. It portrays what he does as well as what he says; for he has consist- ently fought deals and quantities dur- ing all the years of his management. And so we come to the rest of Solomon’s proverb, quoted above, “The hand of the diligent maketh rich.” You will miss the force of this if you content yourself with the customary narrow definition of diligent. For it means not merely the industry we commonly think it means. As used by self-control, self- mastery, the ability to make ourselves do what we know is right and wise and to be consistent about that. For self-discipline is the keynote of Frankford Solomon it means success. The hours for business have been mapped with an eve to true efficiency, to the economy of time and effort which really con- serves energy and resources. Bills are due Monday following purchase and that goes. No member can buy on credit in excess of what he has in- vested in the organization. One per cent. weekly is charged on bills not paid the following Monday. Prices are based on sidewalk deliv- ery. It costs extra to have goods car- ried inside. On order—only one—is accepted from anybody for delivery in any week; and no additions can be made to any order. Why? Because it takes time and time costs money to hunt up an order and add to it, also to run to the same store more than once a week. Also, any man worth his salt can arrange his business to accord with these practices. That is diligence, as Solomon meant it. That is the element which under- lies Frankford success\—the willing- ness of the members to submit to dis- cipline. Like soldiers, they obey. As a result, they grow to command suc- cess and increased capital, which leads to a competence, sometimes to a for- tune, as a direct result of making rules and then living up to those rules without deviation. Paul Findlay. —__- -— Modes in Millinery. Among the outstanding items of in- terest to the millinery trade at pres- ent is the flower toque. The Agnes toque of white violets is credited with the introductory success of the vogue for these hats, but this model was pre- ceded by the appearance of a parma violet Russian turban at Palm Beach The specialty shop which introduced the closely sewn small flower hat in the United States at that time must, in the opinion of trade authorities, also be credited with the presentation then of the tricorne, al- though the latter model is now mak- ing headway as a Reboux creation. a year ago. recent A high-crown sailor offered in picot straw with satin bound edges by Re- boux a year ago is again coming to the fore as a style issue. The Agnes panama sailor of lower crown and nar- rower unbound brim, which was also presented at that time, is being used for special treatments by several de- signers again this Spring. One house uses for this type of hat such flowers as dahlias, large double daisies and closely petaled flat roses in kid and crepe de chine. These are placed as rosettes above and below the brim at the side back. The transparent crush hat, intro- duced last season in two layer geor- gette banding, is still confined to the exclusive mode. In these lines it is now worked out on Tam o’ Shanter lines, with tiny flowers applied in beadwork design or with pasted feather trim. Although turban styles are every- where gaining ground for town wear, it is anticipated that the success of the Riviera season—the helmet hat— will prove its real importance in rela- tion to the severely tailored suit and travel apparel as the season pro- gresses. Water snake, used as inserts on the “dipped” or natural leghorn helmet, is typical of this mode. —_>2 > ____. Call For Women’s Neckwear. The demand for women’s neckwear continues unabated in this market, with the result that manufacturers represented in the membership of the United Neckwear League of America are working to make deliveries on time. The active call is encouraging pro- ducers to ‘“‘spread themselves” in the manufacture of novelties. One of the most effective of those recently put on display is a vest which achieves an ombre effect by the use of georgette three shades of the color set perpendicularly. This model can be had in a variety of colors, among them blue, tan, green, red and other desired hues. The same group- ing of georgette in ombre shades is also to ‘be found in yard goods, from which collars and cuffs may be fash- joned. crepe in same Candy Explosions Now. “Candy explosions’ are the latest phenomenon studied by the United States Bureau of Chemistry, according to an announcement by the American Chemical Society. Margaret B. Church, R. S. Paine and John Hamilton, who conducted the research, found that the active growth of yeasts of high sugar tolerance in the cream centers of choco- late coated candies bursting. “Proper sanitary conditions at the fac- caused tory and the use of sound ingredients and of a cream of high syrup density will reduce this trouble,” the report of the investigators says, and unless these steps are taken, it was asserted, the confectionery industry, wholesale and retail, will continue to pay heavily for chocolate spoilage due to the forming of minute quantities of gas in the cream. —_—_-. Men’s Wear Orders Still Slow. Orders for men’s wear Fall fabrics have shown a slight gain during the last few weeks. Most of the business is in small amounts, spread Buvers are building up their sample lines for Fall mainly on. the reference swatches, with the result that further improve- ment in orders may be held back un- til the manufacturing have shown their early Fall showing to re- tailers. As illustrating the number of styles, the largest organization in the market is credited with showing 18,000 different patterns. In proportion to its number of looms, this is not so great as the showing of 1,000 styles by an- other mill which has a much smaller number of looms. over a variety of styles. basis of clothiers +--+ Long, Slender Earrings Favored. According to reports which have reached the local jewelry trade from abroad, earrings tend to run long and narrow. Women are seen there wear- ing long strings of tiny brilliants, with a colored gem at the end. A character- istic of the new earrings is the size of this gem, which is very much larger than those making up the remainder of the article. Somewhat large emeralds perfectly matched if possible, are in high favor as “drops.” of the colored “drop” earring there is the diamond “drop,” which from a chain made up of smaller dia- monds. As a variation swings $y some, these earrings are considered the better style. —_——_+~+.____ Show Three-Piece Ensembles. New models in children’s clothes in- clude some attractive tailored interpre- ensemble tations of the ‘three-piece idea. They are made up of a white flannel skirt attached by a belt to a white silk blouse, and over them is worn a fairly long blazer with bright colored stripes on a white background. They are available in 6 year old sizes, as well as for older children. Corre- sponding suits for small boys are to be had in the same fabrics. Prints of all kinds, particularly printed dimities, are among the most “favored fabrics for children’s dresses. —_+++___ Good Buying of Work Garments. Continued industrial activity is re- sponsible for quite an active demand for work shirts, according to whole- salers. Orders have been developiing so well that it is not easy to get quick delivery of merchandise. The situa- tion is also reflected in the demand for chambrays, of which the shirts are made and which are in steady request Shirts priced at from $4 to $7 per dozen are selling best. Suying of work pants and overalls is also described as good. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. If set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. at firm prices. FURNITURE STORE IN SAGINAW One of the oldest and best established. Good location, Largest floor space. Stock has been reduced. Will lease building. Excellent opportunity to get into Sagi- naw. Good reason for disposing. Get in touch at once. with S. M. Keller, Box 101, Saginaw, Mich. 516 For Sale—Moore’s Cash Store, Kings- ley. Dry goods, shoes, furnishings. Will sell or rent building, two-story brick, basement, furnace. teason for selling, death of Mr. Moore. Gertrude M. Moore, Kingsley, Mich. 517 FOR SALE—Hardware store fixtures, including scales, cases, display trays, Heller wall fixtures, etc. Prices RIGHT. Allegan Hardware Co., Allegan, Mich. 518 Salesmanager—Put on any kind of a Sale, C, Ver Cies, 1021 So. Park St., Kalamazoo, Mich. 519 Have $35,000 to buy going retail grocery store. Some small city in Central Mich- igan. Address No. 520, c/o Michigan Tradesman. 520 FOR SALE —A good going drug. busi- ness in an excellent farming community located on one of the best lakes in Mich- igan. Splendid resort business. Address A. W O., c/o Hazeltine & Perkins Drug Co., Grand Rapids, Mich. 499 Wanted—National cash register, Bur- roughs adding machine, and floor show cases. A. L. Redman, Olney, III. 507 For Rent—"xcellent location for small department, general, or shoe and clothing store. Town needs such, badly. Low rental. Second door from main corner, thrving Western Michigan farm and re- sort town. Two-story brick building. With five percent of entire Lake Michigan frontage within fifteen miles ride, town has very bright future. Address No. 508, c/o Michigan Tradesman. 508 FOR SALE OR RENT—Store building and 20 acres good land; 10 acres cleared with 50 eight-year old apple trees; 10 acres second growth timber. Store build- ing 24x60, one-story stucco finish, and cement basement; iron clad warehouse, 20x30, adjacent. Complete set fixtures in store. Good point for buying cream, eggs, poultry, beans, etc. Store did good eash business. Located at Bagnall, 30 miles west of Cadillac on Ann Arbor rail- road. Would exchange for improved or unimproved city property. If interested, write L. B. Bellaire, 120 East Cass St., Cadillac, Mich. E For Sale—Grocery stock and fixtures. First-class location, clean stock, good fixtures. Will inventory about $8,500. Can be reduced. Price, wholesale inven- tory. Deal direct with owner. Address Lock Box 452, Ypsilanti, Mich. 513 For Exchange—Cadillac touring 8 auto, just well broke in. Splendid condition. Will trade for merchandise. A. L. Red- man, Olney, IIl. 515 For Rent—Desirable location for studio or offices. Also modern apartment. John Monroe, East Jordan, Mich. 496 FOR SALE—One fifteen-foot Sherer grocery counter, one National cash reg- ister, one set Dayton computing scales, and other show cases and counters. All in A-1 condition. Frank A. Wieber, Fow- ler, Mich. 477 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. : Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 Wanted—Position to represent hard- ware or kindred line in Michigan terri- tory. Fifteen years’ experience. H. ‘ Ww Ogden, Shelby, Mich. 506 32 MICHIGAN TRADESMAN March 30, 1927 MENACE TO HEALTH OF CITY. The City Commissioners of Grand Rapids have taken a very unwise step in voting to admit hucksters and ped- dlers to the city markets on the same basis as actual growers. Their action opens the door to all sorts of decep- tion and fraud. For instance, wops and dagoes hang around the produce houses Saturday and when the dealers start for the dump with a load of fruit and vegetables which is unfit for human consumption these worthies buy these loads for $1 apiece, take the trash on the city markets and thus break the price for good stuff. The action of the Commission puts a premium on this sort of dealing and adds to the death rate by permitting such trash to be sold in competition with wholesome food. The action of the Commission is a direct affront to the legitimate grow- ers and dealers who handle only whole- some food. The members of the Grand Rapids Grocers Association feel so keenly the illegitimate competition thus forced upon them that they are consid- ering the plan of refusing to grow stuff for the Grand Rapids market, be- *cause they cannot consent to consort with the scum of the earth who .con- fine their attention to handling rotten and rotting fruit and vegetables and employ all the tricks and schemes pe- culiar to crooks, shysters and persons of low mentality in dealing with the public. SAUCE FOR THE GOOSE. Twenty-five hundred grocers and meat dealers of St. Louis have agreed to discard their ford cars and trucks and buy no more vehicles manufac- tured by ford so long as he persists in his present policy to put hundreds of legitimate dealers out of business. BETTER TRAINED LAWYERS. Apparently the movement to raise the standards of admission to the bar is steadily gaining headway. That there is need for improvement in the character and fitness of the applicants has long been recognized by responsi- ble practitioners. Lawyers of standing, whose sincer- ity is beyond question, recently have been calling attention to the lack of preparation on the part of most of the applicants, and gravely announce that something must be done if the law is to retain its high place among the learned professions. At the present time all that seems to be necessary is a superficial knowledge of court pro- cedure and a sympathetic committee. The general knowledge or the intelli- gence of the applicant plays only a small part in the examination. The effect of this condition on the public should be the first considera- tion. It means nothing to the rich or to large corporations. These can pick and choose among the best equipped members of the bar. But the poor and those of limited means must rest their cases on lawyers who are neither educated nor qualified, but who have the official endorsement of the bar that they are both. A movement to require candidates for admission ‘to spend four years at college before beginning the study of law has gained many adherents. Such a rule would eliminate the most glar- ing faults in the present system— lawyers then would know something of American history and acquire exact definitions of English words, both of which are important in the practice of the law. The only possible objection to this rule would come from those who are ambitious to become lawyers and who If the rule were changed so as to admit those who could pass an equivalent examination this objection would be overcome. The facilities for obtaining a sound educa- tion have improved so much in the past decade that any youth has only to apply himself seriously to meet such a requirement. are not collegians. Full Text of Proposed Trading Stamp Law. Lansing, March 29—The Legislative Committee of the Michigan Retailers’ Council are behind House Bill No. 274, introduced by Representative Ate Dykstra, of Grand Rapids. This bill is now in the hands of the Committee of Judiciary of the House and has been ordered printed. It has been modeled from the Wis- consin law, which has been tested in the courts of that State and has been declared legally operative. We request a careful reading of this bill and ask our members to write to their Senator and Representative at Lansing, direct- ing his attention to this bill and ask- ing for their support. The bill is as follows: Section 1. No person, firm cor- poration, or association within this State shall use, give, offer, issue trans- fer, furnish, deliver, or cause or au- thorize to be furnished or delivered to any other person, firm, corporation, or association within this State, in con- nection with the sale of any goods, wares or merchardise. any trading stamp, token, ticket, bond, or other similar device, which shall entitle the purchaser receiving the same to pro- cure any goods, wares, merchandise privilege, or bond or other similar de- vice, except that any manufacturer, packer or dealer may issue any slip, ticket, or check with the sale of any goods, wares or merchandise which slip, ticket or check shall bear upon its face a stated cash value and shall be redeemable only in cash for the amount stated thereon, upon presenta- tion in amounts aggregating twenty- five cents or over of redemption value, and only by the person firm or cor- poration issuing the same; provided, that the publication by distribution through newspapers, or other publica- tions, of coupons in advertisements other than their own shall not be con- sidered a violation of this section. Section 2... Any person, firm or cor- poration violating any of the provisions of this act, shall be euilty of a mis- demeanor and on conviction thereof be punished by a fine of not more than one hundred dollars. or by imprison- ment in the county jail for a period not to exceed ‘three months or by both such fine and imprisonment in the dis- cretion of the court. One of the most genial men whom it has been my pleasure to call upon in the performance of my work was Herbert E. Decker, Manager of the E. > Clark Dry Goods Store at Green- ville. A copy of the Greenville Daily News comes to my desk stating that Mr. Decker passed away at the United hos- pital of that city March 19. The news- paper account of his life refers to him as a leader in community business matters, prominent ig civic associa- tion work. He had served as Presi- dent of the Chamber of Commerce and for years had been an officer and lead- er in that organization. He was of a disposition that made many friends and his keen interest in the welfare of his city, his high ideals of business and love for his fellow men brought him the highest regard of all who knew him. It is with great regret that we are called upon to record the passing of this splendid man. Our sympathy and best wishes go out to his family. Jason Hammond, Mer. Mich. Retail Dry Goods Ass’n. —_2-3-———— Putting Politics Above Business Effi- ciency. Some of the members of the Michi- gan State Pharmaceutical Association and the Detroit Retail Druggists’ As- sociation have adopted resolutions pro- testing against the action of Governor Fred W. Green in asking for the resig- nation of all five members of the State Board of Pharmacy, the Board that administers the drug laws of the State. When the members of the Board asked the Governor if he had any charges against them he told them frankly he had not, but simply desired to appoint a new Board. The members are ap- pointed for five-year terms. The term of one expires each year and so there are always four experienced members in office. In their resolutions the rep- resentatives of the two Associations declare that the action of the Governor “is without precedent in the forty-two years’ history of the Board;” that “it was created in the interest of public health. We deem it would be destruc- tive of the best interests of public wel- fare not to allow the present members to complete their terms, and in this we are actuated by a sincere desire to promote the best interests of public health and professional pharmacy.” The real motive behind the Gover- nor’s action is the desire to replace H. H. Hoffman, who acts as Secretary of the Board, with a man who will de- vote his entire time to the best inter- ests of pharmacy, instead of playing politics and backcapping the present Governor in his effort to serve the people well and faithfully. Governor Green believes that faithfulness to trust should actuate every man who draws a salary from the State. Hoffman has devoted most of his time for years to promoting the political ambition of the most unscrupulous politician Michigan has ever produced. Now that his idol is shattered, he should have _ sense enough to retire gracefully, but he is so completely under the spell of the man who was thoroughly discredited by the people at the last general elec- tion that he hangs onto the job in which he has .been a laughing stock for several years. In the interest of good government and common de- cency, it is to be hoped that Governor Green will be able to separate Hoffman from the sinecure he has so long en- joyed at the expense of the people. —_~++2—_—_ Believe in destiny—that you will get where you deserve. Apple Hat Shysters Bob Up Againi. Marcellus, March 29—Almost two vears ago I sold my stock and retired from business. My little girl happen- ed to go the postoffice. The post- master handed her a package sent to me from the Apple Hat Mfg. Co., St. Louis, Mo. I wrote to them the caps were here and I would return them for $1. In turn, they placed my name in the hands of the Benthrup Collecting Agency. I will send you the letter I wrote to the B. C. Agency, also the letter I received from the A. H. Mfg. Co. Please advise me what to do and return me my papers. By what the Realm of Rascality has been doing I would like your opinion as a subscriber to the Michigan Tradesman. Am I responsible for this bill? I did not order these caps. I offer to let them have them, never denied the goods were not here, but I consider this practice of sending goods I did not order pernicious. I never sold caps in my life. Why must I have my name in a collection agency and treat- ed in that way when I never had a lawsuit and always paid cash for what I bought? Mr. Stowe, must I submit to have my good name pyt in the hands of a collecting agency? I owe no man, always paid 100 cents on the dol- lar for what I bought. To be treated in this way in my old days I feel hurt. Have I a case against this A. H. Co. or can a firm treat me in this way, use the mails to libel and slander me? Thanking you again for past favors. - Cc. C; Leng. Our advice to Mr. Long is to sit pretty and pay no attention to the threatening letters sent him by the so- called Apple Hat Manufacturing Co. and the Benthrup Collection Agency. The St. Louis house has no more busi- ness to send him goods he has not ordered than an automobile owner has to park his machine on Mr. Long’s front porch. In both cases trespass has been committed. Mr. Long should throw the shipments in a draw- er and permit the St. Louis shysters to come and get them personally or send him $1 for the bother caused him by their illegal act. If they come per- sonally he should have them arrested for misuse of the mails and attempting to extort money by threats, which is a crime under our Federal laws. Unless this menace to good merchandising can be squelched the liberty of the in- dividual to buy goods when and where he pleases will be superseded by meth- ods akin to extortion and blackmail. ———_o-- ._ Our Aspirations. Our wishes, it is said, do measure just our capabilities. He-who aspires with all his might to the mountain's upper height, holds in that aspiration a great trust, a warrant he cannot dis- regard, a pledge to be fulfilled. Re- member, then, when these aspirations thrust themselves unbidden in your face, that each dream reality, that your feet may reach the height to which your hope has taken happy flight, and every wish is but the prophecy of what you have the power to do and be. ——_+--2 We see no white-winged angels now. But yet men are led away from threatening destruction; a hand is put into theirs which leads them forth gently towards a calm and bright land, so that they look no more backward, and the hand may be a little child’s.—George Eliot. clasps some ; i THE MILL MUTUALS by BONDED COLLECTORS \\) J tmeng = AGENCY michican Sy, (en lditn S, STRENGTH o oe YOUR PROBLEM: DS Representing the How to SALVAGE. your DELINQUENT ih | MICHIGAN MILLERS MUTUAL AND SLOW PAYING ACCOUNTS. FIRE INSURANCE COMPANY THE SOLUTION: | AND ASSOCIATED COMPANIES Employ COMPETENT CREDIT SPEC- IALISTS capable of eliminating mis un- &y ft H derstandings, re-establishing business re- lations thru an educational system of collections. WE DO GET THE MONEY FOR YOU. NO COLLECTION —— CH i . Oo or Combined Assets of Group $33,389,609.28 | 20% to 40% Savings Made Since Organization i a (S] 7 7 ; 4 , ‘ INTERSTATE PROTECTIVE AGE i\(omm ai INTERSTATE BUILDING --- hiar ape ne FIRE INSURANCE ALL BRANCHES KANSAS CITY, MISSOURI ; Tornado— Automobile— Plate Glass To help you during the new year, the great- | est advertising campaign ever run on White ND BRAND CARTON House Coffee has begun in national publica- tions. It will run throughout the year and throughout the United States. Beautiful | uy color advertisements in a dozen leading i | magazines will broadcast the goodness of White House Coffee to 20,000,000 readers. A > In addition, over 400 newspapers will build Co — fade oS White House Coffee sales in local stores. = ee : Tie up with White House Coffee. Tie up a = New England with this advertising campaign. If you do, ‘ a — =. : 2 e. White \ i Birch you will ring up a mighty fine profit on coffee this year. The Flavor Is Roasted In! sy Selected- s—_ Polished — TRADE MARKED QUALITY OF THE DIAMOND MATCH Co Sold and Recommended by CARTONS OF 24 PERFECT PINS~ q PD eee chest hg crook ALL LEADING DEALERS Portsmouth, Va. 4 DWINELL-WRIGHT COMPANY Boston ~ Chicago Yours for selling more VOCCEVLES A Sunland Service Man Now Grocer Werden gets “yes” answers ye that’s all today,” replied Grocer Wer- den’s customer when he asked, “Is there anything else?” Of course it wasn’t the answer that Werden wanted, but somehow it seems to be the answer that that question gets. So when his customer had left, I put him hep to a way to get “yes” answers—an idea that I'd seen other grocers use with big success. And I suspect you d like to know about it. +4 “Anything else,” I pointed out, “‘in- cludes too much,even the cash register and a date for tea. But if you'll remind your customer of a specific something she’s apt to want, you'll have at least a 50-50 chance of getting it for an extra order. “For instance, when a woman asks for cereals, tell her how much better they'll taste with Sun- Maid raisins in them. That’s something she’s in favor of —easy ways to make foods more appe- tizing.”’ Well, next time I called, Werden was busy waiting on a customer. I perked my ears when she asked for cereals, and sure enough Werden took his cue. “Have you tried putting Sun-Maid Nectars into it?” he asked. “Mrs. — — says her youngsters are crazy about cereals that way.” Down went Nectars on the sales slip! “T certainly land a lot of extra orders since I began suggesting definite items,’ Werden told me later. “And the best yes-answer getter I use is that raisins in cereals idea!” Try it on your patrons, friend grocer, and listen to the calculator jingle encores. And ask the Sunland Service Man who calls on you for some other Sunland sales-winning ideas. He’s full of ’em. lemy Fast Selling Lines mean rapid turnover of stock — less money invested and more profit for you. It is to your advan- tage to push KG Baking Powder Same Price for over 3§ years 25 ounces for 25c The price is on the package and in all K C Baking Powder adver- tising. Your profits are always protected. The turnover is fast. Millions of Pounds Used by the Government