Forty-fourth Year

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GRAND RAPIDS, WEDNESDAY, APRIL 18, 1927

 

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Number 2273

 

 

 

 

 

 

 

There Are Loyal Hearts

 

 

There are loyal hearts, there are spirits brave,
There are souls that are pure and true;

Then give to the world the best you have,
And the best shall come back to you.

Give love, and love to your heart will flow,
A strength in your utmost need;

Have faith, and a score of hearts will show
Their faith in your word and deed.

For life is the mirror of king and slave.
’Tis Just what you are and do;

Then give to the world the best you have,
And the best will come back to you.

Madeline Bridge.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The old-fashioned way of “clearing the blood” in the
Spring was to take liberal doses of a mixture of sul-
phur and molasses. Nobody knows the reason for
the almost universal faith in this formula, for modern
medicine declares that it is of practically no value,
but our grandparents kept their faith in it for many
years.

The modern physician knows that certain toxins do
accumulate in the system during the winter. These
toxins are caused by lack of out-door exercise, and by
a diet too rich in meats and other concentrated foods.
The modern way to remove the toxins and clear the
system during the Spring months is to use

STANOLAX

(HEAVY)

jor constipation

 

Stanolax [Heavy] is a pure, carefully

 

7 \

refined, heavy bodied mineral oil.

It lubricates the intestinal tract,

ae a : To Dealers
making elimination easy and re-

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storing normal intestinal activity.
STANOLAX
Stanolax [Heavy] is not a purgative [Heavy]
or a cathartic. It does not increase offers you an

the flow of intestinal fluids, but a
attains its results by purely me-
chanical means. It is not habit
forming: in fact, the dosage can be
gradually decreased after the first
few days, and in most cases, even-

tually be discontinued altogether. osition.

profit and a
steady repeat
business. Write

for our prop-

 

 

Stanolax [Heavy] is a safe and sure

ipati el
relief for constipation. |

 

 

 

 

 

 

Standard Oil Company .

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Pe

 

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Forty-fourth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

~ PUBLISHED WEEKLY BY
THE TRADESMAN COMPANY
GRAND RAPIDS, MICHIGAN

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itself.
DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Subscription Price.

Three dollars per year, if paid strictly

in advance.

Four dollars per year, if not paid in
advance,

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month er more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.
Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter

under Act of March 3, 1879.

 

WASTE ALL ALONG THE LINE.
At the bottom of the whole trouble
in the soft coal situation lies the fact
that there are too many mines and too
many miners. The industry as it now
exists could produce almost twice as
much soft coal as the country can use.
Most experts agree that one mine in
every three now being worked should
not have been opened. Miners are
idle, on the average, one-third of the
year. We cite as evidence of the in-
efficiency of Soviet Russia’s industrial
management the lack of machinery in
Russian mines. Yet by the introduc-
tion of proper methods into our own
mines we could produce enough coal
for our present needs with only about
a third of the miners who are now
kept employed in a haphazard way.

Waste runs through every process
of our handling of soft coal, from
production to distribution and con-
sumption. One-third of the coal is left
in the ground in such condition that
it can never be recovered. In distrib-
uting coal we often ship it over coal
fields which are much nearer the con-
sumer than the mine from which it
came. By zoning coal so that it went
to consumers from the nearest mine
the Federal Fuel Administration saved
160,000,000 car miles during the war.

Freight costs are enormous. It is
almost as expensive to haul a ton of
coal from the mines in Southern Illi-
nois to Chicago as to produce it. It
costs more to deliver a ton of coal from
the car in Chicago to the consumer’s
bin than it costs to dig it or to haul
it from the mine to the city.

Added to the waste in production and
distribution is the waste in consump-
tion. In an investigation made for the
Smithsonian Institution two engineers
found that in every ton of soft coal
there are 1,500 pounds of smokeless
fuel similar in many respects to anthra-
cite, besides 10,000 cubic feet of gas,
twenty-two pounds of ammonium sul-

Ee sg ered aenra 2) | marae anmene rere a

GRAND RAPIDS, WEDNESDAY, APRIL 138, 1927

phate, two and a half gallons of benzol
and nine gallons of tar. These by-
products have a value three times that
of the present retail price of a ton of
soft coal; yet we burn them up.

Consolidation of the mines into a
few large groups, with elimination of
the nonpaying ones and with the intro-
duction of up-to-date methods of min-
ing, is favored by the operators, but
no visible progress is being made in
that direction. It would certainly be
much preferbale to the solution favor-
ed by the United Mine Workers, al-
though opposed by President Lewis—
nationalization of the mines; that is,
their purchase by the Federal Govern-
ment and their operation by a body
composed of representatives of the
miners’ union, technicians and the pub-
lic.

It is axiomatic that in the soft coal
industry, as in every other, there must
be a decent living for the men and a
fair return for the management. De-
lay in bringing about this condition
plays into the hands of those who
clamor for governmental interference.
It is high time that the soft coal in-
dustry cleaned house.

——EE

LISTER’S CENTENARY.

The hundredth anniversary of the
birth of Joseph, afterward Baron,
Lister was celebrated last week with
the veneration due to the man who
raised surgery from a fearful peril to
an agency which is said to have saved
more lives by the end of the nineteenth
century than were lost in all the wars
of the eighteenth. ‘Before antiseptic
surgery,” declared Sir William Osler,
“bacteria was more deadly than bul-
lets.”

Lister was the son of a noted physi-
cian and his father-in-law was the emi-
nent professor, James Syme, whose
chair of clinical surgery at the Uni-
versity of Edinburgh Lister took. After
his student days he began a study of
the mortality resulting from surgical
operations. At that time a large per-
centage of all kinds of wounds, wheth-
er surgical or accidental, was fatal.
Basing his observations on Pasteur’s
announcement that putrefaction was
due not to the gaseous parts of air but
to the presence of germs, Lister made

 

experiments which led him to the con-’

clusion that festering of wounds could
be stopped by keeping the germs out.

After various unsuccessful attempts -

to protect wounds Lister found that
carbolic acid was effective. He pro-
ceeded to use dressings which had
been soaked in this liquid, and he ap-
plied it also to his instruments and
to the surface on which he was to
operate. The prompt and striking re-
duction of the death rate in surgical
cases so treated testified to. the efficacy

of the antiseptic process. One result
of Lister's revolutionary discovery is
the extension of surgery into areas
formerly inaccessible, such as the ab-
domen, the chest and the brain.

Before Lister one-fourth or more of
those wounded in battle died. With
the use of antiseptics wounds now are
serious only in proportion to the direct
injury they inflict. To-day everybody
can apply first aid to a scratch or a
cut with full confidence that, whatever
else may happen, infection is prevent-
able.

It is not easy to realize that the
man who thus created modern surgery
died only fifteen years ago.

 

 

MENUS FOR THE THRIFTY.

After American housewives have
had a chance to study Fru Ester Mey-
dell’s plan for providing food for a
family of four on $25 a month they
will be able to appreciate the surprise
of their Norwegian sisters. When Fru
Meydell announced her discovery the
Norwegian women said it could not be
done, but the fru replied by publishing
the details of her plan.

The housewife who wishes to spend
no more than $25 a month on her
family of four must begin by saving
her bread crumbs, bones and potato
peelings. With these she may produce
three or four kinds of soup as she
The other parts of the meals
then become a mere matter of organ-
ized routine. For breakfasts and
lunches Fru Meydell recommends
menus that will produce a slender, ooy-
ish figure in any woman, no matter
how much she may be inclined to put
on flesh. These meals consist of cof-
fee, bread and butter, home-made pre-
serves and cheese.

wishes.

With two such meals no one can
possibly fail to have an appetite for the
big meal of the day, whether it is
served at 6 in the evening, as in Amer-
ica, or at 1 o’clock in the afternoon,
as in Norway. For this meal Fru
Meydell suggests mock pork croquettes
and milk pudding in addition to the
regular allowance of bread and butter
and home-made preserves. The cro-
quettes are made from the side cut of
a hog sprinkled with spices and the
bread crumbs saved from various other
meals. The pudding is made from
milk, gelatine and vanilla sugar.

If one wishes for a more elaborate
dinner. that is to say with a roast add-
ed, one has only to keep two rabbits
in the kitchen. Fru Meydell produces
statistics to show that rabbits are so
prolific that the housewife will always
be able to find her roast running
around, easily captured and served for
dinner. Besides any thrifty housewife

can in this way provide herself with

a fur coat for the winter.

Number 2273

NO SLACKENING IN BUYING.

With the opening of spring has come
the usual revival of a number of seas-
onable operations giving employment to
many persons. In the basic industries
the increased activity has been quite
marked, and construction in
well under way.
The outlook, also, as indicated by or-

much
divers directions is

ders appears promising for some time
ahead. There is plenty of money avail-
able for projects of merit and the rates
Collections in
most lines have also been good. The
primary markets, while not quite as
active as they were a month or so

remain reasonable.

ago, are still holding up well and, in
some directions, are finding it hard to
make deliveries as promptly as asked
for. There is no slackening in the in-
clination to buy, as long as the arti-
cles are desirable and the prices are
fair. This was strikingly shown in
the auction sale of rugs and carpets
which came to an end Friday with
record-breaking results. Buyers had
the satisfaction of knowing that they
mede their own prices in open com-
goods
disposed of showed that there is a mar-
Retail trade in
apparel has not been as brisk as was
hoped for, a result largely due to in-

petition, while the volume of

ket waiting for them.

clement weather. Other sales, how-
ever, have tended to make up the de-
ficiency. Much is expected during the
present week, but it is already evident
that quite a lot of buying which should
occur before Easter will be after that

holiday.

 

MERITORIOUS MEASURE.

A bill providing a fine of $1,000 and
six months in jail for persons or asso-
ciations who interfere with non-union
employes or employers is before the
House of Representatives at Lansing.
It was introduced by Representative
Aate Dykstra, of Grand Rapids.

The effect of the bill would be to
discourage the threatening tactics by
labor unions.

“Tt shall be unlawful,” the bill says,
“for any person or association of per-
sons to interfere by threats, coercion,
intimidation or humiliation of any oth-
er person for the purpose of preventing
such other person from entering the
employ or remaining in the employ of
any employer, or to interfere in such
other person’s determination of com-
pensation or terms of employment or
working conditions.”

ENE

Work either thrills or kills.

choose.

You

LET OES

Your rainbow-end pot of gold lies
under your skull.

Inanimate things roll down hill. Be
animated.

 

ceevverenmapmapennsnretae tetas cI TOC TE ae

a ea =

 

2

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

As long ago as last August a man
who gave his name as P. H. Paddeson
made a trip through Michigan, taking
orders for a business directory which
purported to be published by the State
of Michigan Directory Co., Grand
Rapids. Payment in advance was ex-
acted in all cases, but no books have
ever been forthcoming. Diligent search
has been made for both the man named
and the company, but neither are any-
where in evidence. The whole thing
is probably a fale.

The readiness with which lawyers
who hold up their heads like men and
assume to be guided by honest mo-
tives espouse the causes of notorious
thieves, embezzlers and defaulters and
defend them to the limit naturally sug-
gests the enquiry as to the real differ-
ence between the original criminal and
the lawyer who shields the criminal
from the punishment which should be
meted out to him for his
Grand Rapids has had more than its
share of and embezzle-
mens of late years, yet no crook who
looted his emplover has been properly
punished—not even prosecuted—owing
to the intercession of lawyers of high
have shielded their
The Realm is un-

misdeeds.

defalcations

standing who

clients from arrest.

able to differentiate between the prin-

cipal and his legal partner in cases of
this kind.

A Pennsylvania recently

wrote Necktie Tyler as follows:

woman

Some little time ago I received your
usual package of cheap, atrocious neck-
ties, that I would not be found dead
with or wear to a dogfight. I did not
order these ties. They are at present
reposing in the junk room in our attic,
aad tkere they will remain until you
call for them or send an authorized
representative for them. In case this
is not convenient you may remit the
nominal charge of $1 for my time and
trouble and I will mail vou the ties.

Your printed Blind Man literature is
very touching no doubt, but there is
plenty of tatigible evidence that you are
a faker and a public nuisance. as well
as trving to sell cheap and _ inferior
goods at several times their value.

What monev I have for charitable
purnoses I intend to give to causes that
I perscnally know to be worthy and
free from fake and graft.

That is that, Mr. Necktie Tyler.

E. G. Lewis is again denied use of
the U. SB: orders were
issued against him last week. He in-
duced 10,000 dupes to send him $100,-
000,000 for a dozen or more schemes
in California. They are in bankruptcy,
and he has been working his “sob” ap-
peals on the send more
money to save what they have already

mails. Fraud

victims to

lost. He got $800.000 on this appeal
before the mails were closed to him.
Twenty years ago Lewis had de-

veloped similar schemes at St. Louis.
There he picked up $12,000,000 from
country people, and spent it liberally at
St. Louis. The Government issued
“fraud orders” against him, and some
of his schemes there, and indicted him
for fraudulent use of the mails. He

MICHIGAN

got bankers and business men and
politicians to go on the stand and swear
to his good reputation and character.
He was not convicted, and the “fraud
orders” were lifted. It was no crime to
rob country people of $12,000,000 and
spend it in St. Louis.

Then the schemes were revived and
The was

street

multiplied. Government
abused, Wall denounced.
Lewis asked his victims to send him
assignments of their investments in
the bank which he had organized, and
which was in the hands of a receiver.
They sent him about $4,000,000, and
they never saw a cent of it again. He
was indicted again, tried again, got
testimony of his good reputation and
again, and escaped again

was

character
through a jury that disagreed.
Twenty years ago high-class farm
and literary papers were caught in his
schemes and published full page ad-
vertisements for him. College profes-
sors, agricultural educators and schools,
women’s clubs and associations, and
even the Chautauqua Circle lent them-
selves to his schemes, and by their en-
couragement of them, helped swindle
the public. Rural New-Yorker
exposed him and fought him, and for
a time forced him to return money to
poor victims. Then he tried bluff and
sued for several hundred thousand dol-
lars damage in libel. He had reso-
luiions passed in his clubs denouncing
the paper, its publisher and its editors.
He called them “kickers and knockers,”
“enemies of the people,” and “bought
tp by Wall street and the Postoffice.”
He published volumes of abuse from
his own pen and from his deluded vic-
tims. The Rural New-Yorker kept on
telling the truth. Then his disillusion-
ed victims went into the equity court
before a judge who could not be fooled
or swayed and the foul mess was clear-
ed up. If Lewis took any of the $12,-
000,000 to the Pacific Coast it was be-
cause the receiver could not find it.

Alone

The brazen impudence of the fellow
was exhibited in his attempted bluff of
the U. S. Government. He _ gained
sympathy his victims with his
show of innocence and defiance.

from

When the Administration changed,
Lewis. posing as an innocent victim of
official persecution, induced the Con-
gressional Committee on Postoffices
and Postroads to investigate the Postal
Department. Hon. W. C. Redfield,
then in Congress, and later a bright
and shining light in the Wilson Cab-
inet, championed Lewis, and refused
to see any fraud in the chain of
schemes that separated country people
from $12,000000. The stench of the
record, however, could not be confined
to the jury room, and the case was
dropped.

Lewis then went to California and
by the same cunning and appeal to
cupidity $100,000,000. Gullible

victims create their own idols.

got

 

ASK FOR

 

A variety for every taste

TRADESMAN

 

How You Cash In

on
“Uneeda Bakers”
Products

Advertising makes them
known.

Quality makes them liked.

Freshness makes them de-
pendable.

Demand makes them sell.
Turnover makes big profits.

 

NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”

 

 

 

 

April 13, 1927

 

- Slate€lad -

 
    
    
  

“ARMWALKER il
CANDY CORP.
pS
Owosso
of MUSKEGON
GRAND RAPIDS

l

 

 

 

suit”

 

 

COYE AWNINGS

The Standard for
Forty-five years
TENTS, COVERS,
CAMP EQUIPMENT

Prices on request

CHAS A. COYE, Inc.

Grand Rapids, Michigan

 

 

 

 

 

 

 

 

 

vets cite

April 13, 1927

MICHIGAN

 

TRADESMAN

 

Verbeck Back on the Hotel Trail.

Grand Rapids, April 12—In Chicago,
the other day, I discovered an old
friend in the person of W. C. Keeley,
well known in Michigan as_ general
manager of the Morton Hotel, Grand
Rapids, up to two years ago, and Na-
tionally known as a successful oper-
ator of hotels in the Middle West. Mr.
Keeley is manager of the Planters Ho-
tel, Chicago, besides being interested
in other enterprises. If there is any-
one in the world I would like to see
succeed it is this aggressive and agree-
able gentleman, and I will be very
much surprised if he does not make the
Planters, which is “around the cor-
ner from everything,’ a mecca for
Michiganders visiting in Chicago.

At Kalamazoo, I found Frank Ehr-
man putting the finishing touches on
the addition to his Columbia Hotel, so
as to be ready for its dedication on
Sunday next. The addition, which
contains fifty-eight rooms, with mod-
ern improvements and beautifully fur-
nished, also increases his dining room
capacity 100 per cent. in the shape of
a large banquet hall, and several private
dining rooms. Mr. Ehrman is one of
the most successful operators in Mich-
igan. Two years ago, when he told
me he was adding fifty rooms to his
plant of 100 rooms, I questioned the
propriety of so doing, but he went
ahead, constructed them, and within a
few months discovered that he had
builded too conservatively, as he was
turning away commercial men four
davs out of every week. Now he has
the largest hotel in Kalamazoo, 208
rooms, does a most wonderful cate
business, and is on Easy street. Much
power to him.

It was a disappointment to me when
I reached Grand Rapids to find my
friend Charley Taggart had resigned as
manager of the Morton, for I held high
hopes of his making a wonderful suc-
cess of that institution, which had
passed through so many _ financial
vicissitudes. I wish him well, and
trust he will speedily connect up with
some position commensurate with his
ability as a hotel manager.

The Tradesman gave A. A. Frost,
his successor, a well deserved write-up
when the change was made. I have
known this gentleman for a long time
and found him most likeable. I hope
to have much to say in praise of his
accomplishments in the future.

At the Morton, the Italian dining
room will be supplanted by a first-class
coffee shop; the palm room will be con-
verted into a formal cafe, and many
changes are being undergone in the
kitchen, which will add to its facilities
and convenience.

From the papers I learn that the
Hotel Doherty, Clare, is being re-
decorated and new furniture added.
For the life of me I don’t see why this
is necessary, for the Dohertys have
certainly been running a hotel 100 per
cent. “chemically pure.” Still if thev
must do this thing I don’t see why I
should interfere, for they certainly get
a lot of joy out of doing things which
their patrons appreciate.

Some time ago Mrs. S. Sampson
purchased the Glendee Hotel, at Pent-
water, and now she has opened it as
a first-class commercial hostelry. Last
Saturdav, in accompanying the editor
on his Out Around, I had occasion to
call there and, familiar as I had been
with the situation, the improvements
fairly took my breath away. The en-
tire establishment has been re-decor-
ated from basement to garret, new
furniture installed everywhere and four
new bathrooms added. The dining
room is a work of art, and I doubt if
any hotel North of Grand Rapids has
furnishings equal to those to be found
there. The estimable landlady has been
a successful restaurant operater in Chi-
cago for many years, proposes to cater
especially to traveling men, and will
operate every day in the year. The
program of operation which she out-
lined to me looks interesting and, if

carried out, will, no doubt, prove suc-
cessful.

At Shelby, Claude Peifer had just
opened a new coffee shop in his hotel,
to be known as the Greyhound and
operated for the principal purpose of
taking care of the patrons of the bus
line bearing that title. It was opened
last Friday night with much eclat, all
the principal officers of the Greyhound
organization being present, with Harry
Roval as toastmaster. It is certainly
a gem in conception and ought to
assist Claude in increasing his bankroll
perceptibly.

That most genial of all hotel men,
Henry Nelson. of Manistee’s Chippewa,
never batted an eyelash when I told
him I had come to “sponge” off him.
He is the same good natured, good
looking individual, who asked me,
some three years ago, to criticize his
methods of operation. I told him then
to go ahead as he was and he had the
world beat. He hasn't been spoiled,
keeps his hotel in inrmaculate condi-
tion, has had a very fine trade this
winter and will, no doubt, beat all
records this coming summer. Henry
has arranged to entertain me on the
installment plan, so I hope to see him
again before long. Given an inch,
Henry will surely take an ell when it
comes to securing business.

The writer found half a hundred
communications awaiting his arrival
home from the West, expressing good
wishes and containing some invitations,
all of which will be duly acknowledged
and accepted in due time. Thanks to
everybody. Frank S. Verbeck.

ee
Upper Peninsular Grocer Has Two
Non-Financial Partners.
Laurium, April 9—Enclosed find
check for $3 to cover one year’s sub-
scription to the Tradesman. We feel it
is our duty to pay same promptly, as
this is our only direct obligation due
you for one whole year’s service, and
you can expect a good many more
yearly subscriptions, as we surely have
very much to learn.
We have (clerks and myself always

say we sounds better) three partners

in our business—our banker, our
Tradesman and ourself. Our banker
and the Tradesman are our non-finan-
cial participating partners. They ad-
vise and indirectly work for us with-
out any direct financial obligation from
us. Our banker sees that we do not
buy any securities which are not gilt
edge, looks over our insurance policies,
contracts, etc., and sees that there are
no flaws in them, advises us truthfully
at all times, serves us what. we con-
sider bad medicine at times but which
later turns out to be O. K.; and the
Tradesman is a kind of a know-all,
see-all weekly that will surely serve
the merchant who reads it 100 per cent.
It aims to make us watch our step at
all times. We can certainly give you
credit for helping us turn over our
stock in 1926 a little over twenty-eight
timés, with but very few “outs,” and,
believe me, we surely are eliminating
the “outs” so that there will be no
more “outs” if we can help it this
vear.

The wholesalers around here surely
help the retailer keep down his stock,
as they make daily deliveries. There-
for there are no excuses for big stocks
or any cuts. If the retailers around
here tried to help each other as much
as the wholesalers try to help the re-
tailers, this surely would be the life.

When an agent comes in the store
and starts to talk deals and free goods,
oh, boy! Whenever I hear an agent
say ‘free’ it just starts a. cold chil
running down my spine. Deals may
he all right for some, but for me the
less deals we buy the longer we will
be in business. Charles Salotti.

 

 

When a man. stops growing, his
business does the same thing.
—_——_»-2~
Nature appears to give the most
children to folks who can’t afford them.

 

 

What about your
Children’s Future?
eter

What would happen to your children if you
no longer were here? Have you thought of
the struggle thy would have if deprived of
the educational and other advantages you
now are planning to give them?

A way to assure their education and future
welfare is to establish a Trust fund with this
company. Under this plan a portion of your
funds may be set aside to be used exclusively
for the benefit of your children. We will
invest the funds conservatively, pay income
regularly, or devote it to such use as you
may direct.

Such a Trust will assure the fulfillment of
your plans for the future of your children.

THE

MICHIGAN [RUST

COFAPAN Y

JOHN DUFFY, Chairman of Board NOYES L. AVERY, President

The first Trust Company in Michigan

 

 

 

 

 

 

 

 

 

and they’re
all Borden’s

 

Every woman knows Bor-
den’s.

Millions of them have been
using Borden's in some form
—Borden’s Condensed Milk,
Borden's Evaporated Milk,
and Borden's Malted Milk—

for years.

uses for Borden's, and every
ad displays one of the name
plates shown above.

2. They can buy Borden's
anywhere, and one Borden
product sells them the others.

In fact, the very name—
Borden's — for any product
means consumer acceptance,

And they are using more to-
day than ever before be-

eau consumer satisfaction — in-
; - creased repeat business for
1. Four big advertising cam-
the trade.

paigns — now appearing in
leading women’s magazines,
newspapers, billboards and
car cards — are constantly
telling women new and more

The Borden Company, 350
Madison Avenue, New York
City. Branches in Chicago
and San Francisco.

 

reer yaatyenaneamar Se

ae

 

4

MICHIGAN TRADESMAN

April 13, 1927

 

MOVEMENTS OF MERCHANTS.

Copemish—G. S. Cole has engaged
in the grocery business.

Marquette—J. W. Bennett & Son
succeed Anderson & Bennett in the
boot and shoe business.

Detroit—Louis Gottlieb, Michigan
avenue, dealer in boots and shoes, has
filed a petition in bankruptcy.

Marquette—Clayton P. Frei is clos-
ing out his stock of house furnishings
at special sale and will retire from
trade.

Detroit—Thomas H. Stephens, Inc.,
455 West Jefferson avenue, has increas-
ed its capital stock from $1,000,000 to
$1,250,000. )

Detroit—The M. H. Hussey Lum-
ber Co., 3472 Hart avenue, bas in-"
creased its capital stock from $300,000
to $450,000.

Onekema—Mrs. Louis Haidt, recent-
ly of Manistee, has opened a confec-
tionery store and ice cream parlor in
the Schroeder building.

Detroit—Rowley & Smith, Inc., 2457
Woodward avenue, interior decorators,
supplies, etc., has changed its name
to Leo H. Rowley, Inc.

Highland Park—Our Sales & Service
Co., 16500 Hamilton avenue, washing
machines, has increased its capital
stock from $25,000 to $100,000.

Saranac—A. B. Clark is closing out
his stock of groceries and will continue
his line of crockery, adding bazaar
goods and allied lines of dry goods.

Lansing—The L. B. Rulison Co. has
engaged in business at 7 Strand Ar-
cade, carrying full lines radio, radio
equipment, electrical appliances, etc.

Detroit-—-Cantor’s, Inc., conducting
shoe stores at 14131 East Jefferson
avenue, 11406 East Jefferson avenue
and at 2930 Gratiot avenue, has filed
a petition in bankruptcy.

Detroit—The Overholt Lumber Co.,
9001 Alpine street, has been incorpo-
rated with an authorized capital. stock
of $50,000, of which amount $13,000 has
been subscribed and $8,190 paid in in
cash.

Kalamazoo—The Miller Coal & Sup-
ply Co., 529 West Willard street, has
been incorporated with an authorized
capital stock of $30,000, $3,000 of which
has been subscribed and paid in in
cash.

Detroit — Hammerson’s, Inc., 342
Michigan avenue, has been incorpor-
ated to deal in women’s ready-to-wear
apparel, with an authorized capital
stock of $25,000, all of which has been
subscribed and paid in in property.

Detroit—The Auto Factory Supply,
Inc., 605 East Milwaukee avenue, has
been incorporated to deal in auto, fac-
tory and mill supplies, with an author-
ized capital stock of $25,000, $2,200 of
which has been subscribed and paid
in in cash.

Detroit—Meyers Specialty Co., 234
Buhl building, has been incorporated
to deal in mechanical devices, etc., with
an authorized capital stock of 2,500
shares at $1 per share, all of which
has been subscribed and $2,500 paid
in in cash.

Detroit—The West Central Garage,
3434 Third avenue, has been incorpo-
rated to conduct a garage and deal
in auto supplies and accessories, with

an authorized capital stock of $10,000,
$5,500 of which has been subscribed
and paid in in cash.

Pullman—A. M. Bostater has taken
possession of the meat market lately
vacated by C. E. Miller & Sons, as
they have discontinued business, the
sons having signed a contract to play
ball with a team now touring through
Texas and Oklahoma.

Detroit—The Louis Posar Corpora-
tion, 1301 Farnsworth avenue, has
been incorporated to deal in groceries,
flour, feed and fruit, with an authorized
capital stock of $5,000, all of which
has been subscribed and paid in, $500
in cash and $4,500 in property.

Grand Rapids—Ben L. Isroff, Inc.,
209 Monroe avenue, has been incor-
porated to deal in jewelry and kin-
dred merchandise with an authorized
capital stock of 25,000 shares at $1
per share, of which amount $15,000
has been subscribed and paid in in
cash.

Detroit—The C. F. Battenfield Oil
Co., Milford 5970-96, has been incor-
porated to deal in oil, soaps, etc., with
an authorized capital stock of $30,000
common and 4,500 shares at $10 per
share, of which amount $15,000 and
4,500 shares has been subscribed, $9,500
paid in in cash and $45,000 in property.

Ann Arbor—William A. Schneider,
49 years old, prominent hardware mer-
chant and business man, died suddenly
in his hardware store April 14. Death
was due to a sudden heart attack. Mr.
Schneider, who was a native of Mich-
igan, came to Ann Arbor as a boy and
had been in the hardware business here
nearly all his life.

Pullman—George Masters, manager
of the Sunbeam store, has severed his
contract with the Pullman Farm Bu-
reau Co-operative store as its manager
in place of Floyd L. Hayes, resigned.
Mrs. Borland has assumed
charge of the Sunbeam _ store, while
Lutz is clerk in the Co-

Hugh

Myron 1.
operative in place of Mrs. FL. Mayes.

Kalamazoo — Consolidation of the
John D. and the
George McDonald Drug Co., to be
conducted under the latter name, has
been effected. Three stores will be
conducted, located at Main and Bur-
dick streets, Portage street and Wash-
ington avenue and on South Burdick
street, the latter store opening this

Lyons Drug Co.

week.

Detroit—The next trade promotion
trip of the Wholesale Merchants’ Bu-
reau will be made on April 18, when
the wholesalers will entertain the re-
tail merchants of Howell and adjacent
communities at dinner in the Howell
High School. The trip will be made
by motor bus, leaving the Board of
Commerce at 2 p. m., and returning to
Detroit shortly before midnight.

 

Manufacturing Matters.

Jackson—The Walcott Machine Co.
has increased its capital stock from
$350,000 to $500,000.

Detroit—The Holliss Pattern Works,
2114. East Woodbridge street, has
changed its name to the Cadillac Pat-
tern Works.

Detroit—Wine Bros. & Co., 2312

Woodward avenue, manufacturer of

paints, has increased its capital stock
from $90,000 to $250,000.

Adrian—The Anchor Consolidated
Concrete Machinery Corporation, has
increased its capitalization from 50,000
shares no par value to $950,000 and
200,000 shares no par value.

Coldwater—At the sale of the plant
and equipment of the Hoosier Shoe
Co., the highest bid, $10,300, was re-
fused by Paul Wing, referee in bank-
ruptcy. The sale will be continued at
a later date.

Sebewaing—The  Sebewaing Prod-
ucts Co. has been incorporated to man-
ufacture food products, with an au-
thorized capital stock of $25,000, of
which amount $15,000 has been sub-
scribed and paid in in cash.

Port Huron—The South Park Weld-
ing Works, 2624 Connor street, has
merged its business into a stock com-
pany under the same style, with an
authorized capital stock oi $10,000,
£6,500 of which has been subscribed
and paid in in property.

Belding—The Grand Rapids Vitreous
Products Co. has been incorporated to
manufacture and sell enamelfrit, ena-
mel products, etc., with an authorized
capital stock of $50,000, of which
amount $15,500 has been subscribed
and $8,500 paid in in cash.

Detroit—The W. J. McKee Machin-
ery Co., 900 Union Trust building, has
merged its business into a stock com-
pany under the same style, with an
authorized capital stock of $50,000, of
which amount $10,000 has been sub-
scribed and $2,500 paid in in cash.

Grand Rapids—The Nichols Cement
Co., 418 Straight avenue, woodturnings
and furniture trimmings, has merged
its business into a stock company un-
der the same style, with an authorized
capital stock of $24,000 all of which
has been subscribed and paid in in
property.

Detroit—The Consolidated Manu-
facturers Corporation, has been incor-
porated with an authorized capital
stock of 2,000 shares at $10 per share,
2,000 shares at $1 per share and 4,000
shares no par value, of which amount
$10,000 has been subscribed and paid
in in property.

Detroit — The Gwisfalla Products
Corporation, 20159 Lumkin street, has
been incorporated to sell machinery,
auto accessories, etc., with an author-
ized capital stock of $50,000 common
and 50,000 shares at $1 per share, $28,-
000 of which has been subscribed and
paid in in property.

Detroit—The Pneu-No Chemical Co.,
4602 Michigan avenue, has been in-
corporated to manufacture and sell at
wholesale and retail, proprietary med-
icines, with an authorized capital stock
of 5,000 shares at $10 per share, of
which amount 2,625 shares has been
subscribed, $1,000 paid in in cash and
$15,000 in property.

Detroit—The Iron Fireman Co., 505
Canfield avenue, has been incorporated
to manufacture and sell heating plants,
power devices, etc., with an authorized
capital stock of $150,000 preferred and
45,000 shares at $1 per share, of which
amount $25,300 and 25,480 shares has
been subscribed, $48,700 paid in in cash
and $2,000 jn property.

 

Iron Mountain—There has been an-
other let-out of ford employes in the
Iron Mountain district. It is stated
that a four-mile circle was drawn
about the town of Iron Mounain, this
prescribing the limits where the new
order was applied, a rather unusual
method that is being much criticised.
At the Iron Mountain plant the only
place not affected is the pattern shop,
which is busy to capacity, this sug-
gesting there is something new being
prepared in the ford car line, the pat-
terns being produced lending this idea
to those who are familiar with what 1s
going on at that location. This is only a
guess as to this feature, but there is
no guesswork as to the discharge of
employes, that being a stern reality.

———_.2s-
Nourish the Roots.

A tree can be no better than its
roots. Likewise—a business can be
no better than its roots—the men who
come i ncontact with the buying pub-
lic and draw from it the sales upon
which your success depends.

Nourish the roots of your business.
Cultivate and educate the men behind
your counters so that your business
may develop in service to your com-
munity and in profit to you.

—_——_—_-—>2-————

Doubtful Ethics.

Little Abie asked his father the
meaning of “Business Ethics.”

“Well,” said his father, “I will ex-
plain: The other day a customer came
into the store and bought a pair of $6
shoes. He handed me a ten-dollar
bill and I started for the cash register.
On the way over I noticed that there
were two ten-dollar bills stuck together.
Here’s where the ‘business ethics’
comes in—should I tell my partner?”

——_» + 2

Offhand, almost anybody would say
that suicide among boys and girls has
been showing a rapid increase. This
fact indicates the danger of judging
trom mere impression. Telltale figures
prove the very opposite of an increase.
There was an increase after the war,
when the number jumped from the
477 of 1919 to 709 in 1920, 858 in 1921
and 900 in 1922. But the next year
there was a drop of 50 per cent., and
this decline contained, until last year
it reached the low level of 339. Even
if such suicides should go on for the
rest of the present year at the rate
they have manifested for the first
two months, they would still number
only about a third of those for 1926.
But they will probably not keep up
this pace. Among adults the number
rises sharply late in January and reach-
es its peak in May, then declines rap-
idly and remains low for the rest of
the year. These figures, made public
by the Metropolitan Life Insurance
Co., are quoted in a survey by the
magazine called Children which lays
strees upon the observation of Dr.
Thomas D. Wood that suicides have
taken place among students rather than
among working boys and girls. How
common has been the contemplation
of suicide by persons under twenty is
revealed by the diaries and journals
of any period one chooses to read.

 

'
+
'

t
i

 

April 13, 1927

MICHIGAN

TRADESMAN

 

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.70c and beet granulated at 6.60c.

Tea—The market, so far as primary
markets are concerned, has had a very
firm week. This applies particularly to
Indias, Congous, China greens and so
forth. The market for all these at
primary points is strong. This feeling
is reflected to some extent in markets
of this country. There has not, how-
ever, been a very active demand for
tea during the week nor have prices
materially changed.

Coffee—The market, meaning par-
ticularly Rio and Santos, has shown a
further downward trend during the
past week, although this has been more
decidedly with Santos than with Rio.
Rio coffee is relatively much steadier
than Santos. All the above applies to
Brazil coffee, green and in a large way.
Brazilian holders are pushing coffee
for sale, especially Santos. It is un-
doubtedly a buyer's market. Mild
coffees show no change for the week.
The general demand for coffee is poor.
The jobbing market for roasted coffee
is about unchanged.

Canned Fruits—Of compelling in-
terest in the market for California
canned fruits was the reduction during
the week by the California Packing
Corporation in standard yellow cling
peaches from $1.75 to $1.50 and the
corresponding reductions announced
in the same item by all independents.
The trade took hold of canned cherries
and pears in a more formidable way.
The schedule of peach prices has been
open to shading right along. Hawaiian
pineapple has been selling well. An
advance approximating 10c has taken
place in the standard 2%s pineapple,
which are firmly placed at $2.25. Other
fluctuations included a somewhat lower
range of prices for grape fruit, as well
as blackberries and blueberries.

Canned Vegetables—Warmer weath-
er has produced larger enquiries in the
general run of vegetables with bargain
hunters very much in evidence. Of
feature interest in vegetables was the
announcement by the California Pack-
ing Corporation as well as other pack-
ers of opening prices on California
asparagus providing for an average
lower range of prices, although one or
two items in the new schedule were
quoted above the opening prices of a
year ago. Middle West canners were
still liquidating warehouse holdings of
tomatoes and in the course of this
process prices weakened slightly.
Brokers say that with buyers as bare
of supplies as they are at present, any
effort on the part of buyers to cover
could easily bring an advance of 10 or
15c.

Dried Fruits—With the primary
market in California feeling the im-
pulse of a gradually broadening move-
ment in dried fruits and with definite
developments promising in the prune
situation for the near future it was re-
garded as likely that a considerable im-
provement might soon show itself in
all branches of the dried fruit market.
Oregon prunes led in interest last
week, as reports from the Coast were
that stocks in a good many sizes were

being cleaned up and that the total
remaining holdings in all descriptions
did not exceed some 6,000,000 pounds.
The enquiry for apricots it is expected
will develop along broader lines in the
near future. The stocks of apricots
on the Pacific Coast are evidently in
such small compass that prices can
vary easily, according to the attitude of
the various sellers. Thompson raisins
have shown up firm of late. The Sun-
Maid Raisin Association notes increas-
ing demands for its seedless Nectar
raisins, with grocers everywhere or-
dering them faster than they have ever
ordered them before.

Canned Fish—Shrimp attracted more
attention than any of the other canned
fish products with offers at $1.35, al-
though it was a question as to whether
this was old or new pack. New pack
goods for prompt shipment in medium
sizes sold at $1.45 factory, despite of-
fers at $1.35. The pack of California
sardines is substantially short and no
more fine fish will be available. All of
the 5-6s have been taken up and more
4-5s are to be had until next February.
Jobbing sales of pink salmon have been
made on spot at $1.42%. The remain-
ing stock of pink may not carry the
trade through until the next pack which
will not be in cans until June. No
definite action in the matter of starting
the publicity campaign for Maine sar-
dines is expected to be taken until the
end of this month.

Beans and Peas—The trade in all
dried beans is nearly lifeless. Every-
thing is weak and in favor of the buy-
er. Prices are soft and the market is
generally demoralized. The same ap-
plies to dried peas.

Cheese—The demand for cheese has
been moderate during the week with
prices steady.

Salt Fish—Mackerel market con-
tinues almost bare of everything ex-
cept a small amount of Canadian mack-
erel. The fact is that there are hard-
ly enough mackerel about to make a
market.

Syrup and Molasses—A fair business
for good grocery grades of molasses is
done every day, at steady prices. Sugar
syrup is moving right along at un-
changed prices. Compound syrup is in
fair demand, at unchanged prices.

2-2-2

Reviews of the Produce Market.

Apples—Baldwins command 75c@
$1.25 per bu.; Northern Spys, $2@3
for good; $3.75 for fancy; $4.50 for
extra fancy. Delicious in boxes, $3.75.

Asparagus—75c for big bunch

Bananas—6%4@/7c per Ib.

Beets—$1.25 per bu. for old; $2.25
per bu. for new from Texas.

Butter—Late last week the butter
market was soft and declined about
2c per pound. Later, however, the sit-
uation turned suddenly and on ac-
count of firm outside advices got back
all it had lost, but later lost it again.
At the present, the market is weak,
with receipts of fine fresh creamery
not clearing up every day. Jobbers
hold fresh packed at 50, prints at 49c.
They pay 24c for packing stock. Gov-
ernment reports show 14,357,000 pounds
less in storage April 1 than one year
ago.

Cabbage—$3 per 100 Ibs. for old;
$4 per crate for new.

Carrots—$1.25 per bu. for old, $4.50
for iced crate from Texas.

Cauliflower—$3 per doz.

Celery — Calif. Jumbo, 75@90c;
Rough Florida, 4 to 6 doz., $3.75.

Cocoanuts—$1 per doz.

Cucumbers — $2.25 per doz. for
Southern hot house.

Egg Plant—$3.50 per doz.

Eggs—The market has been rather
firm during the past week, with the
receipts no greater than the everyday
demand could take care of. The mar-
ket has remained steady during the
week, without change in price. Local
jobbers pay 22c for strictly fresh. Gov-
ernment reports show 1,100,000 dozen
more eggs in storage April 1 than one
year ago.

Garlic—35c per string for Italian.

Grape Fruit—$3.75@4.75 per crate
for Floridas.

Green Onions—Shalots, 75c per doz.
bunches; home grown, 25c per bunch.

Lemons—Quotations are now as fol-
lows:

300 Sunkist 220 $6.00
S60 Red Balt 22) 0.08 5.50
S00) med Ball 5.00

Lettuce—In good demand on_ the
following basis:

California Iceberg, 4s, per bu. ~-$4.50
Hot house leai, per Ib. ~----- 18@20c

New Potatoes—Florida, $10.50 per
bbl. for No. 1, $9 for No. 2 and $6
for No. 3.

Onion Sets—White, per bu., $3.50;
yellow, $3.

Onions—Home grown, $4@4.25 per
100 Ib. sack; Spanish, $3.75 per crate;
new Texas, $3.50 per crate for yellow
and $4 for white.

Oranges—Fancy Sunkist California
Navels are now on the following basis:

Oe $5.00
100 5.00
Oe § 25
0 5.25
SC 5.50
V6 575
200 5.75
OG 575
Bie ee 575
1 cis 2 US lig fe et 5.25
ee 4.75

Sunkist Red Ball, 50c cheaper.
Parsnips—$1 per bu.
Pears—$3.50 per crate for California.
Peppers—Green, 75c per doz.
Pieplant—l2c per Ib. for hot house.
Pineapples—$6.50 for 24s, 30s and
36s.
Potatoes—$1.35@1.50 per 100 Ibs.
around the State.
Poultry—Wilson & Company pay as
follows this week:

Heavy fowls -----_--_----_------ 28c
Event fowls 2.27.22. 21c
Springers, 4 lbs. and up --------- 29c

Radishes—75c per doz. bunches for
hot house.

Spinach—$1.50 per bu. for Texas
grown.

Strawberries—Klondykes from La.
command $4.75 per crate of 24 pts.

Sweet Potatoes—$1.75 per hamper
for Delaware kiln dried.

Tomatoes—Southern stock, $1@1.25
per 7 lb. basket. :

Veal Calves—Wilson & Company

pay as follows:

Fancy .----__---..--__---+.----- 17c
Geek | 2 15c
eee ee
Foor 4... eel cae datas ok ge on eae no lle
—_—__>>>———
Hotel Men Find Cashing Checks
Dangerous.

Hotel men are beginning to study
the accommodation of cashing checks
in the light of a growing nuisance of
considerable seriousness. The Copley
Plaza Hotel, at Boston, Mass., last
year handled 44 576 checks having 4
face value of $2,487,667.
17.000 of them were taken in payment
of bills of guests.

The remaining 27,644 were cashed as
an accommodation to guests and others.
Of these, 180 checks were dishonored
by the banks on which they were
drawn for various reasons.

Of the 180 dishonored 163 were final
‘ly paid, leaving 17 forever dead.

—_>++
“Knicker Linens Selling.

Not only are importers of linens do
ing an excellent business in dress
fabrics, but they are also selling freely
checked and plain linens for men’s
knickerbockers. In addition to this
they are also enjoying an active de-
mand for linen suitings of all kinds.
in the household goods end of the busi
ness there is also increasing activity.
Canny buyers have come to realize
that stocks of desirable merchandise
abroad are practically nil, and_ that,
with good prices higher there as a re-
sult of advanced costs and flax and of
linen yarns, the only wise thing to do
is cover their needs before these ad-
vances are inevitably reflected in prices
in this market.

——__>>+

_No question—not even the Chinese
war—is agitating the British so much
as whether women shall be allowed to
vote at the same age as men. At
present the franchise for women is
limited to those of thirty or over. A
considerable majority of the voters
seems to be in favor of lowering this
age limit, but this majority is divided
as to whether the age should be twen-
ty-five or twenty-one. If the age is
made twenty-one it will enfranchise
some 5,000,000 women, “putting the
men voters in the minority except in
some of the mining constituencies.”
This means a great deal to British
men. Fear is expressed that Great
Britain will become like the United
States, “a country where laws are pass-
ed to please women,” and the Volstead
law is held up as the most horrible
example of this sort of legislation.
This sort of argument wlil surprise
Americans who have lived for any
length of time in Great Britain, for
women there have never shown the
same antagonism to drink that has
characterized American women. Both
the Liberal and the Labor parties have
long favored equal age for men and
women voters, but the decision now
rests with the Conservatives. The
chances are that settlement of the

question will be postponed until the -

next session of Parliament.

—_——_~++.—___
Constantly fall out with others and
you'll be let out.

Only about,

 

  

MEN OF MARK.

 

Guy C. Lillie, Vice-President The
Michigan Trust Co.

Guy C. Lillie was born on a farm
in Wright township, Ottawa county,
Jan. 31, 1878. His antecedents were
Yankee on his father’s and

Pennsylvania Dutch on his mother’s

side

side. As he grew into boyhood he at-
tended the country school near his
home, supplementing the education

thus obtained by a four year attend-
ance at the Coopersville high school,
from which he graduated on the literary
course June 21, 1895. The next four
years he taught rural schools in the
vicinity of Coopersville. In 1899 he
entered the law department of the
Michigan University, from which he
graduated in June, 1902. He accomp-
lished this undertaking solely by de-
‘pending on his resources, selling news-
papers on the streets, delivering news-
papers to regular subscribers and per-
suing other useful and gainful occupa-
tions. He was so successful in these
undertakings that he
home for his vacations with money in

always came
his pocket.

After completing his legal education,
so far as college goes, he entered the
office of Butterfield & Keeney as law
clerk. He remained in this position
three years. In January, 1906, he en-
tered the employ of the Michigan Trust
Co. as probate clerk.

Aug. 6, 1917, he was appointed Trust
Officer.

Jan. 10, 1921, he was elected As-
sistant Secretary.

Aug. 4, 1924, he was elected Secre-
tary.

March 23, 1927, he was etected Vice-
President.

It goes without saying that he must
have proved himself worthy to receive
such recognition at the
discriminating

hands of a
conservative and cor-
poration.

Mr. Lillie was married Thanksgiving
day, 1906, to Miss Mary Randall, of
Lamont. They have two children—a
son 19 years old who is attending the
law department of the Michigan Uni-
versity, and a daughter 8 years old who
attends the Congress’ street school. The
family reside in their own home at a4
Calkins avenue winters. Their sum-
mers are spent at Lamont. Mr. Lillie
owns three fine homes at that promis-
ing suburb of Grand Rapids.

Mr. Lillie was initiated in York
Lodge, F. & A. M., thirteen years ago.
He was raised to the 32 degree two
years ago.

Mr. Lillie frankly states that his only
hobby is to assist in the development
and beautification of Lamont as a
place of residence for the tired denizens
of Grand Rapids who seek the peace
and quiet of village life during the
summer season.

Mr. Lillie attributes his success to
hard work. He is a man who believes
in the old-fashioned essentials of hon-
esty and common sense. He has ex-
hibited those qualities to a marked ex-
tent during the twenty-one years he
has been associated with his present
connection. He has a sharp disdain

MICHIGAN

for inefficiency and waste, for muddling
and muddle-headedness.

Mr. Lillie is a good citizen in the
virile, affirmative sense of that term—

a man of sincerity, strength, intel-
ligenec and courage.
Oe

Takes Issue With the Governor of
Florida.

Sebring, Florida, April 9—Hon. John
W. Martin,
April 6, delivered his second biennial
address to a joint session of the Sen-
ate and House of Representatives of
the State, in which he said: “No com-
monwealth in the Union has ever ex-

Governor of Florida, on

perienced such rapid growth and such
an era of prosperity as has Florida.”
That all controversy with Governor

Martin and the representatives of the

 

TRADESMAN

from other states and countries; and
I will set up this claim without fear
of successful contradiction, that as a
result of the natural reverses, follow-
ing one of the wildest and craziest real
estate speculations which ever visited
any section of the United States up to
this time, which temporarily lopped off
a part of the winter resident and tour-
ist trade, nearly the whole state of
Florida’s business and labor interests
have been under a partial eclipse the
past winter, and the restoration of the
winter resident and tourist trade to
normal, the coming winter is all that
will save a large part of Florida’s in-
stitutions from a total eclipse. The
colonization of a few hundred people
on little sand farms and the sale of
vacant lots may, in a way, contribute

Guy C. Lillie.

Florida press may at this time be
avoided, I will not deny it. Neither
will I deny the most extravagant

claims of the wild-cat speculators in
vacant lots and little farms who de-
houses or even
build sky scrapers in the woods. Yea,
more, I will agree with them that it
can be fully substantiated that millions
of dollars’ worth of Florida products
are shipped out of the State annually.
Not anywhere near enough, however,
to bring in sufficient money to sustain
the institutions of the State in a rea-
sonably prosperous condition. Nor
will they for a generation to come. All
other resources of Florida are but
paltry when compared with the amount
of wealth brought into the State an-
nually by winter residents and tourists

velop cities without

 

in some quarters to a slow progress of
a small community, but on the whole
cannot be considered as adding any-
thing to the immediate resources of
the State. Florida has got to have
cash down from the present genera-
tion. And the only way to get it in
sufficiently large quantities is from the
winter resident and tourist. The sale
of vacant lots and small farms is all
right for the transportation companies
and land speculators, but it contributes
little to the support of permanent and
reliable Florida institutions. The most
of the vacant lands are owned outside
of the State and consequently the most
of the purchase money goes out of the
State.

In support of my contention as to
the source of Florida’s income in suf-

 

April 13, 1927

ficient amount necessary to the pros-
perity of the State, I will quote Flor-
ida authority. In a recent issué of
one of the State’s leading dailies, Hon.
Herbert Hoover, it is alleged made the
public statement that “between seven
and eight millions of winter residents
and tourists visited Florida annually
in normal times,” that these visitors
spent an average of $300 each was
added to the statement by local ex-
perts. This would mean that between
two and three billions of dollars came
into the State annually from this source
—an amount, compared with which the
total resources from other ways pales
into insignificance. I take great satis-
faction in quoting this from what is
considered the highest Florida author-
ity.

The reliable people of Florida should
immediately get busy in the work of
reclaiming the State, by relegating the
promoters of all colonization schemes
and wild-cat lot developments to the
realm of rascality, that the winter
may be robbed of the
money he brings to the State, to be ex-
pended for his comfort in the patron-
age of legitimate institutions. Those
sufficient will naturally
winter

visitor not

with
build

other

means
and become in
permanent in-

governed by

homes
reliable,
the

ways
vestors along lines
common sense.

It is up to the government of Florida,
backed by her substantial people, to
protect her winter visitors from the
exploitations of inter-state crooks. As
soon as the confidence of these visitors
is regained, Florida yill again become
a prosperous State through the influx
of winter residents and tourists, and
the money they will bring for the sup-
port of the legitimate enterprises of
Florida. HY. Potts.

———————

When a convict about to be released
from the San Quentin Penitentiary in
California complained that he couldn't
go straight because his face was too
well known the surgeon in charge at-
tempted to help him by lifting his face
It wasn’t much of a job. The cauli-
flower ear of the convict was shaved
down to normal proportions and the
flesh turned into a
and shapely Not much,
enough to change the man so that his
fellow convicts were unable to recog-
nize him. Twenty-two other prisoners
immediately clamored for new faces,
and the surgeon has agreed to perform
the operations. But there are two
sides to lifting the faces of convicts.
The process at once destroys the value
of our criminal records, which the
police throughout the country take
such pains to collect. A much-sought
criminal whose photograph has been
sent far and wide in the hope of inter-
cepting him has only to visit a plastic
surpeon to enable him to start on a
new career of crime. A fourth offend-
er can easily become a first offender
because of his new face. For the pro-
tection of society we may yet need a
new law: surgeons must not lift or
beautify the faces of third or fourth

offenders.
———_..>————

Become tired very «‘ten and you'll
find yoursclf retired,

excess Was new

nose. but

 

April 13, 1927 MICHIGAN TRADESMAN 7

 

 

|
|

‘| CONVENTION

Retail Grocers and Meat Dealers
APRIL 26 - 27 - 28

 

 

 

 

 

 

 

 

” Headquarters
DURANT HOTEL - FLINT

 

 

Splendid Practical Program Snappy _—‘ The rates in the Flint hotels are as
Business, Best Entertainment Ever. follows:

If you are a member you WILL be Durant Hotel—$2.50 per day up
there. Ifnota member you SHOULD Dresden Hotel—$2.00 per day up

 

 

 

 

 

 

=r be there. Jefferson Hotel—$1.50 per day up
Bryant Hotel—$1.50 per day up
ALL ARE WELCOME Flint Hotel — $1.25 per day up
Annual Dues, $2.50. By all means reserve your rooms
. . early as there will be another conven-
‘| a tion in Flint on those dates and hotel
Local Secretaries are urged to hand _— rooms will go at a premium.
eee Ber cope NOTE—If you did not receive a
See Complete Program in the next souvenir program, drop a line to the
week’s Tradesman. undersigned.
wh-
PAUL GEZON

Secretary Retail Grocers and Merchants Association

 

 

 

 

 

 

 

 

MICHIGAN

TRADESMAN

April 13, 1927

 

 

BRITISH TO END DOLE.

Great Britain is about to reform its
system of insurance against unemploy-
ment, with the aim of eliminating the
dole.

Originally the system was intended
to take care of the 4 per cent. of the
population which labor statistics be-
fore the war showed was the number
usually out of work throughout the
year. The scheme as planned was in
keeping with other forms of insurance
and was carefully worked out on an
actuarial basis. It provided benefits
for the unemployed during a period
of fifteen weeks in each year, and at
the time was acclaimed as solving a
serious labor problem in that country.

But the real test of the system came
after the war. Unempoyment ran up
from 4 to 16 per cent. and there were
obliging politicians always ready to
‘change rates and conditions to meet
the constantly growing industrial dis-
tress. Politically it was easy to pass
a law extending the benefits from
fifteen weeks to cover the entire year,
but the system then automatically
changed from an insurance against un-
employment to an out-and-out dole.
It became more and more difficult to
provide for those out of work. The
government was unable to abandon the
scheme, and resorted to borrowing
money from the exchequer to meet the
increasing demands, or, as the British
themselves expressed it, they “support-
ed themselves by taking in their own
washing.”

The Blanesburgh Committee, which
for more than a year has been trying
_ to find a way out of the troube, now
recommends the restoration of the in-
surance scheme on an actuarial basis,
limiting the benefits to thirteen weeks
in the half year and paying no more
without first submitting the claim to
a special review by the authorities.
In thus limiting the amount of the
payments the committee hopes to bene-
fit the youth of the country. The
amount received from the state will
no longer be a “dole” on which they
may live the year round without look-
ing for work. One of the most per-
niccious features of the present sys-
tem results from the rule which pro-
vides that benefits shall be paid to
those who cannot find “suitabe em-
ployment.” The term “suitable em-
ployment” is widely interpreted by
those who don’t want to work. The
committee proposes that if a man out
of work is unable to find “suitable em-
ployment in a stated time” he shall
take any work he can get.

 

RELIGION OR POLITICS?

It is high time that attention was
called to the propaganda in several so-
called “religious” periodicals printed
and widely distributed in our midst.
Their numerous radical editorials and
special articles give them not merely
a pink but a red hue. Their names
are subterfuges because their contents
are for the most part strongly political
and not religious.

Recently one of them came out ina
violent attack on President Coolidge
concerning dry enforcement in the
District of Columbia. Nor was this

article, strictly speaking, a dry article

or written in behalf of dryness, but
rather to embarrass the President. He
was asked -for “some burning word,
some passionate avowal” of his stand
in the matter. Senatorial and House
radicals, including wets, praised the
editorial.

While these editors and their edi-
torials proclaim a noisy love for peace,
some doubts will gather in readers’
minds of their sincerity, inasmuch as
with almost the same breath they
praise radical organizations and dis-
roderly or irresponsible governments.
Their stand on international -matters,
such as Hayti, Nicaragua, Mexico,
Russia and China, clearly places them
in the class of anti-American propa-
gandists. They call objectors to the
recent attacks on the character of
George Washington “professional pa-
triots.”

These so-called “religious journals”
have warm praise for Soviet Russia,
for fake peace societies, for “youth
movements” and so on. Certain law-
makers and politicians have their warm
support. Ministers ought to be asham-
ed to allow such periodicals to enter
their houses, as their sponsors are,
many of them, well known as radicals,
if not worse, all bent on a deliberate
move to “bore into” our churches and
church organiations, including the
young people’s associations, with the
sole idea of hurting our country’s pres-
tige, its institutions and its history.
Christian people had better scan a little
more closely the sort of literature they
are receiving under the guise of
“Christianity.”

 

COTTON AND FABRIC PRICES.

Nothing of real consequence affect-
ing either last year’s crop of cotton or
that of this year came to light during
the past week. A report on boll wee-
vil conditions related wholly to a very
small section of the growing districts
and was rather inconclusive even as to
that. The weather conditions later on
in the season will have much to do
with determining the amount of infes-
tation. Just now nobody is very ap-
prehensive on the subject. Neither is
there much concern expressed as to
restriction of the acreage. The fact
of the matter is that the planters have
discovered that a large crop is not an
unmixed evil. Fluctuations in the
price of cotton continued within a nar-
row range during the past week. In
the goods market the main feature is
still the delivery of fabrics on old or-
ders. Prices of gray goods softened
somewhat, especially for constructions
to be delivered in two months or so.
Finished fabrics are holding their own
and calls are frequent for quick de-
Ivieries of printed and colored varie-
ties. This condition results from the
large consumer demand already in evi-
dence or which has given signs of be-
ing so in the near future. The finer
cloths and the many highly styled
rayon mixtures are in especial request.
In underwear the demand for light
weights has improved, but goods for
next fall are little called for. Bathing
suits are beginning to show signs of
activity as the warm weather season
approaches.

TOO MANY IN THE BUSINESS.

Back of all the complaints in the
garment trades, one thing seems to
stand out as the cause of most of them.
This is the fact that there are too
many concerns in the business. It
takes a year of exceptional prosperity
to provide enough trade to go around,
and such years have not occurred re-
cently. New manufacturing establish-
ments keep springing up and they are
fréquently started by persons who
make hope take the place of capital.
Sometimes they succeed because of
the skill of the promoters in sensing
styles quickly and in producing eco-
nomically. More often they fail be-
cause of a lack of selling ability. Al-
ways they are a disturbing factor to
those already in the field because of
the kind of competition they offer.
They will take chances which establish-
ed concerns cannot afford to do be-
cause a failure means little to them in
the way of a loss of capital, and they
can always fall back again in the ranks
of workers for others. Recent meth-
ods of buying are a help to them. They
cater to the large number of buyers
who are on the lookout for bargains,
regardless of quality. The irresponsi-
ble manufacturers, having no standards
to maintain, are always prepared to
turn out goods which simulate those
made by the more reputable houses but
are of cheaper workmanship and ma-
terial. Their main competition is with
the makers of popular priced garments,
who comprise the bulk of the indus-
try. They cannot affect those who
turn out the highest grades and whose
labels mean something.

 

WATCH DOG OF TREASURY.

Auditor-General Oramel B. Fuller
again demonstrates that he is the
watchdog of the State treasury by giv-
ing notice to the legislators that, even
though they pass the Palmer bill to
pay themselves $5 a day during the
session for’ expenses, in addition to
their constituional salary, which is $800
for the two-year term, they will not
receive the extra compensation unless
the Supreme Court orders him to pay
it. No money can be drawn from the
Sate treasury unless the voucher is
counter-signed by the Auditor Gen-
eral. He says the bill is a subterfuge
to evade the Constitution, fixing legis-
lators’ compensation at a flat $800 for
the period for which they are elected.
Also, he mentions, it is plainly mani-
fest that the dominant sentiment of
the State is opposed to paying legisla-
tors more than $800. Several times
when a proposal was. submitted to
raise the compensation to $1,200 it was
rejected by a decisive vote, the last
time in November, 1926, when the vote
was 189,739 for a raise to $1,200, to
279,241 against.

 

WOOLS .AND WOOLENS.

For the time being the wool situa-
tion exhibits no new features. At the
auction in Sydney, New South Wales,
which closed last week, the prices were
about on a par with those recently pre-
vailing. It is a curious circumstance
that, at practically all of the late auc-
tion sales of wool, the principal bid-

ders were from the Continent and from
Japan. They were responsible for any
increases in price which were obtained.
In Great Britain, spinners of woolen
yarns and weavers of cloth are a little
bit doubtful about being able to raise
the price of their products to corre-
spond with the slight increase in the
cost of the raw material. In this coun-
try foreign wools have been available
at less cost than abroad and this has
led to some re-exports. The new clip
is beginning to come in and there is
no likelihood of any scarcity. Buying
continues on a rather restricted scale,
although the domestic mills are begin-
ning to show an increase of orders for
fall goods. Manutacturing clothiers
have their salesmen on the road with
heavyweight lines and are beginning to
hear from them. There is still some
disposition to delay on the part of re-
tailers who are waiting to clear their
shelves of spring attire. Women’s
wear fabrics for the fall season are
being sampled, but the bulk of the
business in them will not be forth-
coming for a month or two.

 

 

That a Government so wealthy and
so influential in world affairs as ours
should house its representatives abroad
so poorly as it does has long been rec-
ognized as an incongruous condition.
It hampers our Diplomatic Corps, in
which the first necessary qualifications
for an appointee is that he shall be
able to spend many times his official
income in order to live on the same
plane as his official neighbors. It is
gratifying to know that the Foreign
Service Buildings Commission, created
by recent legislation, is in session at
Washington, with such men as Secre-
tary Kellogg and Sectary Hoover in
attendance, considering a plan for im-
proving the quarters and living condi-
our representatives abroad.
The commission, which is headed by
Representative Porter of Pennsylvania,
has taken the sensible view that the
unhealthful spots on the globe where
our envoys are forced to live, such as
Central and South America and the
lar East, shall receive first attention.

tions of

 

That honest citizen and popular
playwright, William Shakespeare, ac-
customed to the humble accessories of
the Globe ‘Theater of over three hun-
dred years ago, would have failed, for
all his boundless imagination, to fore-
see the erection of a $750,000 Shakes-
peare Memorial Theater at Stratford-
on-Avon, concomitant with a school of
the drama, a festival company, a mu-
seum and a library. But if the plans
of the leading citizens of the English-
speaking countries mature properly,
this year the aim of raising a total of
$2,500,000 will be realized and a new
temple to his fame arise. The quota
for the United States has: been set at
$1,000,000, and committees in twenty-
one cities have been formed to collect
subscriptions. Although Shakespeare
needs no material monuments to per-
petuate his memory, the enterprise will
be worth while if it spurs the public
to read and see his works more rather
than merely parrot his name.

 

April 18, 1927

MICHIGAN

TRADESMAN

 

9

 

CHAIN STORE MENACE.

 

It Is Not Feared By Those Who
Know.

There comes a time in the life of
every man when he has to look things
squarely in the face, take an inventory
of himself and his surroundings and
chart his career along a_ different
course than he has been pursuing.
Such a crisis now confronts every in-
dependent grocer in America because
of the apparent menace presented by
the chain store.

I have always maintained that 50 per
cent. of the men who stand behind
the grocery counters of this country
have no business to be there; that they
are not properly qualified to handle
food products, either by education, ex-
perience, cleanliness or business judg-
ment. This percentage of grocers
comprises almost wholly the ephemeral
class who embark in business without
any just conception of the duties de-
volving upon them and soon disappear
from the scene through a receivership
or the bankruptcy court, having ac-
complished nothing to their credit and
leaving only a trail of indebtedness,
broken promises, blasted hopes, soured
dispositions and disappointed creditors.
This experience is being repeated con-
stantly in every locality so long as
wholesale houses persist in starting
men in trade because they happen to
have a few hundred dollars on hand.
No enquiry is ever made as to their
previous experience or knowledge of
the business—the only thing the jobber
requires is a substantial cash payment
on his opening order. He instructs the
salesman who calls on the new mer-
chant to keep close watch of things
and any time the dealer under sus-
picion gets behind with his payments
to permit some other jobber who is
not so wary to take over the account,
while the original jobber pulls out in
time to avoid the loss which necessar-
ily ensues.

No sooner does the new merchant
get fairly started than he begins to set
up a howl about the competition of the
chain stores. He declares they are
selling goods less than he can buy
them and undertakes to retain the cus-
tomers he has acquired by meeting the
cut prices put out by the chains. He
apparently does not realize that it is
the policy of the chains to cut prices
only on brands which all dealers can
purchase—regular factory brands which
the chains can frequently purchase on
the same basis the jobber pays, be-
cause they buy in jobbing quantities
and thus secure an initial advantage.
The rule of most of the chain man-

agements is to permit cuts on 30 per |

cent. of the goods handled, while the
private brands put out by the chain
management, which comprises 70 per
cent. of the total sales, must be moved
at a handsome profit, established by
the house, and never deviated from un-

der any circumstances. If the new

merchant possesses brains enough to
study the situation and pattern after
the chain store methods, he can beat
his competitor in the race, but, in the
absence of brains, what does he do
instead:

1. He is “too busy to read” a trade

paper which would set him aright and
educate him to meet and face the con-
dition which confronts him.

2. ‘He permits his store to become
untidy and filthy and he usually goes
around in a dirty sweater, puffing
away at a cigar or pipe which he does
not lay aside while waiting on cus-
tomers.

3. He whines and growls about the
machinations of the chain stores, thus
impressing his customers with the
idea that he cannot meet their compe-
tition.

4. He makes injudicious credits,
which render it impossible for him to
discount his bills, which, in turn, im-
pairs his credit and deprives him of
the baits and cut prices he would other-
wise be able to secure from his job-
bing friends. Wholesale dealers never
offer a cut price or a special induce-
ment to a poor pay merchant—they
do not have to do so to retain his trade.

Here you have the situation in a nut-
shell.

The old, experienced merchant who
takes a trade paper and profits by it;
who discounts his bills and takes ad-
vantage of every favorable turn in the
market: who keeps himself and his
store clean and
greets every customer with a smile and
is firm enough to say “No” when asked
to grant unjustified credit—he is not
bothering himself about the encroach-
ments of the chain store, because he
knows he can withstand any ordinary
shock and come out victorious. He
has lived through the threatening
menace of the Patrons of Husbandry
and the Patrons of Industry; he has
seen mills and factories open com-
missaries and close them; he has
smiled at threats of the labor unions
that he must handle the products of
union slaves or be put out of business.
He realizes that he has a legitimate
function to perform as an important
link in the chain of distribution between
the producer and consumer, so he reads
his Tradesman, heeds its advice and
buys a bond at frequent intervals to
furnish him an income when his days
of intense activity are succeeded by a
period of rest and retrospection.

wholesome; who

Of course, not all new grocers meet
the fate above described. A consider-
able number of the accessions to the
ranks are men who have had experi-
ence as clerks and who enter upon
their new relations fully conversant
with the details of the business. Such
men are quite likely to succeed if they
carry into their new relations the
fundamental principles which enable
them to achieve a foothold which leads
to ultimate success. The royal road
to fortune in the grocery business is
not paved with gold or good inten-
It leads through devious paths
and forces the seeker after wealth and
position to do many unpleasant things.
If he has the stamina to meet, face
and surmount the difficulties which
confront him, he is pretty sure to
reach the pinnacle of his ambition—
that of a successful grocer, a title

tions.

which brings credit and-prosperity to -

himself and the commendation of the
community in which he lives.
E. A. Stowe.

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Although our local weather prog-
nosticator insisted that Saturday and
Sunday would be marked by rain or
snow, we headed for Manistee Satur-
day and experienced beautiful blue sky
weather going and coming.

At Rothbury I had the pleasure of
adding two new names to our list—A.
W. Morris, who recently succeeded
Everard Seaver, and Orrin Payne, who
succeeded Earl Shirtum. I recalled
Mr. Morrs as a twenty year patron of
the Tradesman at Sherwood, where he
succeeded W. R. Mandigo. Mr. Mor-
ris was a brother of Rev. S. T. Morris,
who was an honored member of the
Congregational clergy of Grand Rap-
ids for many years.

At Pentwater I had the pleasure of
adding three new names to our list—
Robert O’Brien, Fred C. Myers, Jr.,
and Mrs. Sophia Sampson. I distinct-
ly recall Mr. O’Brien as a clerk in the
old Sands & Marwell store for many
years. He was a worthy associate of
the late Charley Moodey and Orson
Wickham, both of whom reflected
great credit on the retail business of
Pentwater forty years ago.

I reached Manistee in time for din-
ner at the Hotel Chippewa,
every guest receives a Nelsonian wel-
come from the versatile landlord. I
had to submit to the usual ordeal and
follow Mr. Nelson through his kitchen,
cold storage department and store-
house, after which I felt like sitting
down and eating another dinner. I
happen to know of some hotels which
would not dare to do as Mr. Nelson
did to me, because the landlords real-
ize that one trip through the kitchens
would place an effectual embargo on a
guest ever entering the dining room
again.

where

I never visit Manistee that I do not
call on Harry J. Aaron, the long-time
clothier and perennial good fellow. I
like Mr. Aaron because he always tells
me the truth, without whitewash or
varnish He says that all of Manistee’s
industries are working full handed and
that retail trade is as good as could be
expected, considering the number of
croakers and stock salesmen there are
abroad in the land.
Harry Aaron stands at the head of the
If Manistee had a hundred men
of the type and temperament of her
leading clothing merchant, she would
be a city of 50.000 people and well
headed for the 100,000 class.

I doubt if any man was ever more
sincerely mourned in Manistee than R.
G. Peters, who passed to his reward
about two weeks ago. With all his
wonderful activity and energy, he had
He was not al-

As an optimist,

class.

many glaring faults.
ways a good judge of men and was
frequently victimized by unworthy
employes and associates in whom he
placed implicit confidence. Some
things he did not do very well, while
others he did wonderfully well. He
possessed a remarkable combination of
strength and weakness, but his heart
beat true and he meant well in all the
relations of life. He never willingly

did a mean thing and never intentional-
ly betrayed a friend or business as
sociate. I asked Mr. Aaron to give
me the name of some one who could
prepare an appreciation of the life
work and accomplishments of Mr.
Peters and he immediately suggested
the name of William Vincent.
acted on the suggestion and requested
Mr. Vincent to embody
in an article for the benefit of the

I have
his viewpoint

readers of the Tradesman.

On my return home Sunday | paid
brief calls on two much esteemed
friends—Father Dark at Scottville and
Harry M. Royal at Shelby.
known Father Dark since he was a
small child and I am giad to learn that

I have

he numbers as his friends every man,
woman and child in his parish, as well
as in the adjoining parishes he serves
as spiritual director. He is worthy of
the confidence and admiration of every
person who knows him, no matter
what religious belief he may cherish.

Harry Royal manages to discharge
his manifold duties as editor, fruit
canner, Democratic politician and ail
round good fellow to the satisfaction
of himself and his associates. Of
course, a Democratic leader in Oceana
county is something of a misfit, but he
is not so radical in his democratic be-
liefs as to make him a nuisance, as is
frequently the case with individuals on
both sides of the political fence. Harry
keeps his poise and the people like
him because he is faithful, capable and
energetic.

Mr. Royal told me the peach crop of
Oceana was seriously injured by the
two or three days of below zero
weather experienced in January, but
the cherry outlook is good up to this
time. The critical period in cherries,
however, has not yet been reached.

We had a very pleasant companion
on our trip to Manistee in the person
of Frank S. Verbeck, who returned
last week from a winter trip to Cal-
ifornia and Honolulu. Mr. Verbeck
called on the landlords (while I inter-
viewed the merchants) and was (near-
ly) everywhere greeted with genuine

pleasure en route. E. A. Stowe.

Ee

An analysis of the claims for dam-
ages received by an accident insurance
company during the past year presents
some curious contrasts. According to
its tables, the strenuous game of foot-
ball appears to be much safer than the
games which are less vigorously con-
tested. Here are the figures showing
the number of persons injured at play
and the games they are playing: Bas
ketball, 634; golf, 421;
376: tennis and squash, 340; gymmnas-

swinnning,

ium exercises, 319; football, 139. Five
more persons were seriously injured
getting in and out of bathtubs and beds
than were hurt at football games.
Nearly 1,400 persons suffered in falls
resulting from uneven ground and 666
by slipping on icy pavements.
—_—_+2>———

Safe Advice.

Bill—Do you think this medicine
will do me good?

Hank—Yes, if you follow directions:
“Keep bottle tightly corked.”

————_+2>———_

Keep your muscles in trim, especia!

ly the ones that produce smiles.

 

__SHOE MARKET _

To Increase Consumption of Men’s
Wear.

At the convention of the National
Association of Retail Clothiers and
Furnishers in St. Louis last week, an
elaborate three years’ program calling
for expenditure of approximately
$500,000 annually for the purpose of
increasing consumption of men’s and
boys’ apparel, received the enthusiastic
support of the assembled representa-
tives of the men’s wear industries.

In view of the fact that the men’s
shoe industry has under consideration
a somewhat similar plan to increase
consumption of men’s footwear, the
conclusions of the Apparel Industry
Committee representing the clothiers
and furnishers, which has formulated
the proposed three years’ program for
these trades after devoting more than
a year to study and analysis of the
situation, are of direct and immediate
interest to manufacturers and retailers
of men’s shoes.

The situation which exists in the
men’s apparel trades is, broadly speak-
ing, similar to that which confronts the
men’s shoe business. Men are spend-
ing a relatively smaller proportion of
their incomes for clothing and furnish-
ings, just as they are buying fewer
shoes than formerly.

To meet this situation, the clothiers
and furnishers have mapped out two
lines of attack, first, education of the
consumer, and, second, co-operative
service for retailers and their organiza-
tions. In connection with the educa-
tion of the consumer, the committee
gave consideration to the possibilities
of increasing consumption through a
co-operative campaign of national ad-
vertising but decided against this
proposition, at least for the present.

“National advertising campaigns,
similar to those employed by the flor-
ists or the paiat and varnish industry,
are not necessarily fundamental,” the
committee reported, “in view of the
peculiar requirements of the men’s and
boys apparel industry. . . . Our in-
dustry is, and has been for many years,
an advertising industry of large pro-
portions. It spends approximately
$70,000,000 per year for advertising.
The industries that are at present en-
gaged in special national campaigns
are not advertising industries. Another
important point is in the fact that the
consumer seems ‘fed up’ on national
advertising campaigns. There have
been, perhaps, too many such plans in
the last few years.” The report con-
tinues:

Education of the consumer is fun-
damental. It is the basic point, the
chief object of consideration. Obvious-
ly if the consumer dollar is to-day di-
verted to the buying of pleasurable
commodities, it becomes necessary to
our industry to educate the consumer
to want to be correctly dressed with as
much fervor as he wants his car or
radio. A national advertising cam-
paign will not accomplish this re-
sult. The educational process which
should be employed for the teaching of
the consumer. must, of course, be one
which will educate the consumer with-
out his being aware of the fact that he
is being educated

Co-operative service with the retail-
er is an important consideration. Re-

MICHIGAN

tailers have given evidence of their
welcome to a plan that contemplates
co-operation with them to stimulate

and arouse the consumer to apprecia-
tion of appearance. A_ plan of co-
operative service would contemplate
co-operation with the advertising dis-
play and selling activities of the re-
tail stores throughout the country.
Getting down to brass tacks, the re-

port details a list of fifty proposed ac-
tivities whose purpose is to educate
the consumer to a greater clothes con-
sciousness and twenty ways of co-
operating with the retail merchant in
increasing his volume of business.
The nature of these plans is indicated
by the concluding paragraph of the
committee’s report:

The plan as outlined includes the
employment of practically every known
means of communication for the edu-
cation of the consumer. It includes
radios, motion pictures, music, the
press, the mail, distribution of leaflets
and booklets, lectures and addresses;
illustrations, style shows, contests,
stunts and the co-operation of other
industries. It is based on practices
that have been tried and proven. It
is built on a substantial foundation. Its
principle is that there is a thrill,
power and influence in a good appear-
ance, It can educate the consumer. It
can and will increase the consumption
of men’s and boys’ apparel.

If the proposed campaign is carried
out according to the above plans, the
men’s shoe industry cannot fail to
benefit, incidentally, through the in-
creased pride in appearance which
should be the natural consequence. In
considering their publicity plans, the
men’s shoe manufacturers might well
take thig fact into consideration and,
if possible, co-operate with the apparel
industries to the end that the greatest
possible benefit may result all along
the line-—Shoe Retailer.

—_+2>—__
Make Your Windows Sell More Shoes.

Most retailers readily admit that
window displays are among the most
productive means of sales building, but
few shoe stores sell as many shoes
through their windows as they might.

Effective displays require time and
patience and a certain amount of study
of the principles of the art, but time
thus spent yields substantial returns.
The small store, which employs no
display man, should, as a rule, assign
the job to one member of the sales
force, picking the man whose con-
scientious attitude and instinctive good
taste will prompt him to take a real
interest.

Often the services of a display man
who looks after a number of small
stores can be engaged at a reasonable
figure.

Spring and summer offer unlimited
opportunity for effective window dis-
plays, featuring summerweight shoes,
white footwear, sport shoes and other
attractive merchandise. It is also
a time when special attention should
be given to the windows for the rea-
son that the public, as a rule, is more
given to window shopping when the
weather is mild and pleasant.

eo
Reptile Effects Still Strong.
Reptile leather effects continue to
dominate in handbags. The vogue for
this type is so strong that manufac-
turers have had much success with
many new variations that have been
brought out during recent weeks, The

TRADESMAN

pouch style is in most favor, but there
is also a good deal of interest in un-
der-arm bags. The color selections of
buyers cover a wide range and include
blond, tan, parchment, a sprinkling of
reds and greens and pastel shades such
as rose, Nile and orchid.
— +22

Firmer Prices For Sports Coats.

The revival of the demand for sports
coats has created a firm market situa-
tion in this merchandise. Stocks on
hand are not large and this has
brought about higher prices on the
better-grade garments. It was thought
by most manufacturers that the sea-
sonal demand for these coats had
ended, but the indications are that ad-
ditional production wili be made avail-
able for at least a few weeks to come.

 

Did you ever find yourself
with an unkempt shoe, a
broken shoe lace, a rough in-
sole in your shoe, and no
way to remedy same? Your
customers have likewise
found themselves in the same
predicament.

Now the lesson is—be a
service to your customer,
keep your findings stock up
to standard.

Our stock is always com-
plete. We are awaiting your
orders.

BEN KRAUSE CO.

20 Ionia Avenue
GRAND RAPIDS, MICH.

 

   

 

 

April 13, 1927

yy

BY ALL MEANS
STOCK SIZES
in the

NEW BERTSCH

OXFORD
for Young Men!

 

This handsome tan Ox-
ford is practically selling
on sight to the fellows
who want class!

 

WRITE

Herold-Bertsch

Shoe Company

GRAND RAPIDS,
MICHIGAN

Manufacturers of
Quality Shoes
Since 1892

 

 

 

 

MIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

 

Organized for
SERVICE
not for Profit

Weare Saving our Policy Holders
30% of Their Tariff Rates on

General Mercantile Business

Information write to

L. H. BAKER, Secretary-Tresurer
LANSING, MICHIGAN

 

 

 

 

MICHIGAN TRADESMAN 11

April 13, 1927

 

Flivver Surrender Foreshadows Hand-
writing on the Wall.

Naturally there is rejoicing in re-
tail grocery circles over the humiliat-
ing surrender of Henry ford with his
commissary stores at Detroit, in the
face of an organized movement to boy-
cott his “tin Lizzies” by the grecers
of the country. But it is a lesson

appearance of selling at low prices, but
careful analysis shows that it is only
seeming—that in the long run the aver-
age food bill of the family runs about
the same in a chain store as in an old-
line grocery.

On the other hand, big systems have
become tyrannical toward the men
from whom they buy, and have quite
commonly exacted preferences which

the grocer is not really unpopular and
the public at large is his friend. At
least they want him to get a fair
chance.

The ford plan was startling and suf-
ficiently weak in its popular phases to
be wide open to an arising public re-
sentment. That, probably, far more
than the proposed flivver boycott, was

even judges and clergymen—or be
thrown in jail indefinitely. Now
everything has reached a condition of
universal chaos, as must necessarily be
the case in the three steps of unionism,
communism and anarchy.

Ed. Howe.

" Hodenpy! Hardy

— RT ORNATE aA OE

MICHIGAN BELL .
TELEPHONE CO.

 

 

 

 

 

 

 

 

 

 

a n .
| whose value lies deeper than the mere the voice to which Mr. ford responded. Lon D : t ° N ®
' superficial indications. And some of the big chains will do well g istance 1s a ecessity
The campaign conducted by the gro- to heed the lesson and adopt less M :
cers in Detroit and in every other city tyrannical methods of buying and sell- to otor Wheel Corporation
‘ where ford cars are sold has practical- ing.
ly put the flivver out of business and —— ee
a : Another Failure. ;
it will never be able to regain an ey 4 : Morton WHeBL CORPORATION
: ‘ Russia’s gigantic and catastrophic i :
ascendency in the field, owing to the i : : MOTOR VEHICLE WHEELS COMPLETE
oy . experience in Communism has allow- PRESSED STEEL PRODUCTS~ VEHICLE WOODSTOCK
indignation and resentment the ford : ; ‘
: . : ed another spectacular failure in the ANSING. MICHIGAN
menace has created in the minds of fair ee ce : s :
; ; application of Socialist doctrines to December 4, 1926.
minded men everywhere. Mr. ford’s :
whole commissary investment is in- pass almost unnoticed. I refer to the
Cee : : experiment which the labor govern- ur. F, A. Eastwood, Manager,
consequential compared with his other | g° Michigan Bell Telephone Company,
: ment of Queensland, Australia, has Lansing, Michigan.
interests and he could well afford to a ad far the fast a
: i conducted for a n years. od
pitch it overboard, but the grocers will : F os My dear Mr. Eastwood:
: 4 ‘ Without revolutions, with that calm | : ‘
do well not to imagine that their ap- . ce ‘ ; In our business the use of the Long distance telephone
: : and methodic spirit which is char- is not merely a convenience nor an assistance to our
parent victory strikes at the roots of ee fis Apel S hes Sales, Engineering, Manufacturing end Purchasing De-
the real ford problem. acteristic of the Anglo-Saxons, the la- partments, but is an absolute necessity.
< hi f 1 sh bor party of that wealthy autonomous Tne question is not "Shall we continue to use the 1
. : : f § wha 1 u he lon
2 The issue for which the or L OPS territory rose to power and dedicated distance telephone?" but, rather, "How could we do —
we stood as the temporary sign and a) itself to the realization of Socialist este ee re ere precsure system, without
was really the same pe Pe ne doctrines by means of a gradual ex- ae i.
oe pS r 3 i ° e increase, wore ion, 3stlance
ee tae a | . i ls iy tension of the powers of the state to pe result. When business shows & decrease, wore long <—_
vie cued e it may be or ig capita the field of industry and production. istance calle are necessary.
with its natural ange eat The government of Queensland thus Very truly yours,
; , QTOR WHEEL CORP f
to curt the br i Oo si ying the came to organze vast state farms, state HEEL CORPORATICK,
American public with food. cattle stations and slaughter houses,
‘ ° 5 ’ . . . ‘
‘Big capital” can undoubtedly ac- state mills and bakeries, state factories,
complish economies in food distribu- state timber yards and brick works, ecretary.
tion, but the neighborhood grocer is state fisheries, state establishments for
essentially a creature of small units if the production of canned goods and a
he is to attain the highest ends of ser- quantity of other enterprises. Now
vice. Whether the public prefers that this same government confesses the
kind of service or the mere reduction ruin of its own initiatives.
of cost and expense is very much de- Not one of these initiatives has paid
batable. for itself. The money of the govern-
If there was ever any menace in ment has been devoured. Taxation i
monopoly—and the anti-trust doctrine has increased to a point that has re-
would seem to establish that there is— sulted in universal confiscation of all
st is more menacing in the food supply real estate. Workers are paid twice
oie than anywhere else. If monopoly meant as much as they possibly earn, but
a keener attention to the needs and the extra money brings no advantage
convenience of the public, that would to the worker, because everything he
be one thing, but experience has not has to buy can be obtained only by
thus far shown that it does. Chain paying three times what it is worth. lL
stores may have created an outward Every one is forced to join a union— <r
4 ‘

 

 

R. J. FERNEY CO.

= CUSTOM HOUSE BROKERS
s ae IMPORTERS’ AND
‘\\ EXPORTERS’ AGENTS
} CUSTOMS ADVISORS
MARINE INSURANCE
WORLD WIDE

   
 

were hard to deny on the part of the Securities i CONNECTIONS
seller, but have undermined the very Corporation Js ) FOREIGN TRADE
essentials of fair competition among a ay. SERVICE

=
‘ee 434 Kelsey Bldg.

 

grocers. Manufacturers have quite as /
whe commonly suffered from such big buy- A personal advisory ee eee
ing units as have their retail com- service freely offered — Dial 8-2616

petitors, and concentration into such
hands is distinctly not healthy, while
every new preference they secure only
entrenches them further. This is the
point—perhaps the only point—which
niakes chain stores dangerous.

There is a limit to bigness. The
public applauds to a point and then re-
acts. When the chain or the ford sys-
tem “gets hoggish,” public sentiment
is likely to rebel. With all the tirade
against “profiteering” and the h. ¢. ]

to large and small
investors alike * *
Securities carefully
selected to suit your
individual needs.

s

231 So. La Salle Street
Chicago

New York Grand Rapids

 

 

 

\ AUDITS-SYSTEMS- TAX SERVICE”

LAWRENCE SCUDDER & Co.

ACCOUNTANTS AND AUDITORS
924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH.
313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.
New York - Chicago - St. Louis - Washington - Philadelphia - Boston

 

 

 

12

FINANCIAL

Paper Industry Developing on Sound
and Permanent Basis.

The paper industry as it is now be-
ing developed in the United States,
Canada and Newfoundland is on a
sound and permanent basis, according
to an extensive study of the business
just completed by the Bankers Trust
Company of New York. This state-
ment is qualified only by the proviso
that adequate forest fire protection is
provided to conserve the raw material
supplies.

Among the influences which are
working toward prosperity and equi-
librium in the industry, the review
states, are the comparative independ-
ence of foreign competition, in the
small number of interests operating in
it and in the effective control which
‘Governmental authorities can exercise
over its expansion.

“The newsprint industry,” said the
booklet containing the findings of the
bank, “continued in 1926 the impres-
sive expansion which has characterized
it in recent years, in fact, to an increas-
ed degree. New mills were construct-
ed in Eastern Canada, and existing
mills in Eastern Canada, Newfound-
land and British Columbia were en-
larged. The current year will see such
construction carried on to an even
greater extent and will witness, as last
year did not, the conversion of some
of the mills in the Northeastern States,
unable longer to compete with the low
cost of producers of Canada, to the
manufacture of other classes of paper.”

Along with the entire paper industry,
the study developed, the manufacture
of newsprint may be said to be passing
through a definite stage in its evolu-
tion. Newsprint manufacture is being
transferred Northward and to the
Pacific Coast, and the manufacture of
wrapping paper Southward and to the
Coast, while newsprint and wrapping
nulls alike in Northeastern States are
being converted to book or specialty
paper.

The Bankers Trust scouts the idea
that the forests of Central and South
America will ever supply any ma-
terial part of the lumber for paper. It
says concerning such possibilities:

“Experiments have been made in the
utilization of chemical pulps derived
from the faster-growing woods of the
South and the tropics in the manufac-
ture of newsprint, but nothing of prac-
tical importance has resulted. Log-
ging costs in the tropics are too high
to compete with the Northern forests.
Tropical forests are composed of such
a wide variety of trees, for many of
which there is no demand for pulp or
lumber, that the large-scale operations
which can be carried on in the uniform
forests of the North are impracticable.”

Ralph Hendershot.

[ Copyrighted, 1927.]
——_+<-._
Moderation of Price Decline Is Favor-
able Sign.

That the general level of commodity
prices still is falling gently is the plain
indication of R. G. Dun & Co. compila-
tions for April 1. Only a fractional
recession occurred during March, ac-

MICHIGAN

cording to the new index numbers just
published, but a variety of gropus con-
tributed to the decline. Nine of the
thirteen groups carried in the list lost
ground last month. They were bread-
stuffs, live stock, provisions and gro-
ceries, textiles, metals, coal and coke,
oils, naval stores and building ma-
terials. Two groups, fruits and chem-
icals, remained unchanged. Only two
of the lot, hides and leather and mis-
cellaneous products, advanced in price.
So long as the trend in commodity
values still is downward it will be con-
sidered fortunate that the decline is
gentle. Notwithstanding a persistent
recession in commodity prices for about
eighteen months the country has en-
joyed its most prosperous period in
history. The movement in commodities
has not contributed to increase profits
but despite falling prices corporate
profits have set new high records. They
have done so through substantial and
effective offsets in the form of greater
efficiency, lower production costs and
the heavier turnover of goods. Rarely,
if ever before, has a country enjoyed
prosperity over a long period in the
face of falling commodity prices.
Beyond a certain limit, no doubt, it
will be impossible for this country to
erind out larger and larger profits if
business continues to work against the
After all,
economies in operation and reduced
costs of transportation cannot reach
beyond a certain point. At the mo-
inent it appears likely that the down-
ward movement in commodities, if :t
dangerously

handicap of falling prices.

continues, will not be
rapid. Enough recession has occurred
since a year ago or two years ago to
make some prophets believe that a
cently falling price level may give way
in time to a gently rising price level.
from the Dun records it is not pos-
sible to tell what the future may hola
but the evidence is clear that the rate
of decline has become smaller and
smaller.

The significant feature in the move-
ment of commodity prices of late lies
not in the moderate decline but in
the increased stability. Prices continue
to drop in value but so gentle is the
drop that the advantages of increased
stability offset the disadvantages of
the decline. What is true of this coun-
try is also true of the world at large
The fall in commodity prices here is
a reflection of a decline in all leading
countries and just as the rate of re-
cession has become slower and slower
here it has become less pronounced the
world over. In the case of this country
the 1927 fluctuations in staple prices
will depend as much upon the farmer
as upon any other group: or, put in
another way, upon the agricultural
production this year.

Paul Willard Garrett.
[Copyrighted, 1927.]

 

—_>- >
Flivver Statement Discloses Tremend-
ous Shrinkage.

A drop in inventories to $88,074,000
in 1926 from $124,445,000 the year be-
fore. or about 18 per cent., was the
feature of the ford Motor Co.’s annual
statement published yesterday that

aroused most interest in Wall street.
Precisely what Henry ford is going to

April 13, 1927

TRADESMAN

 

ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-

ing fees or any other extras.

References: Any Bank or Chamter of Commerce of Battle Creek, Mich., or
this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes
801-611 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN

 

 

 

 

Depend on this Bank

In all financial matters you will find us
ever ready and anxious to assist you. We
feel that this bank exists because of the
service it renders. We believe that ren-
dering intelligent, hearty and generous
co-operation is our duty. You can depend

on us to serve you to the utmost.

May we serve you, too

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”’
16 Convenient Offices

 

 

 

 

 

 

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—lIncorporated 1865
NINE COMMUNITY BRANCHES

      
    
 

 

  

BE

it oy ys
al i

    

GRAND RAPIDS NATIONAL COMPANY

 

zt

  

Investment Securities
Affiliated with Grand Rapids National Bank

mn :

 

   

“The Bank on the
Square’”’

 

 

 

 

Fenton Davis & Boyle

Investment Bankers

Chicago GRAND RAPIDS

First National Grand Rapids National Bank Buliding
Bank Building Phone 421

Detroit

2056 Buhi
Building

 

 

*

4

 

 

y

2

4

 

April 13, 1927

do next long has been one of the burn-
ing questions for which the financial
district has sought an answer in vain.
That increased competition in the mo-
tor industry has reached a point at
which the pioneer motor maker will
make a surprising move soon is the
general expectation. A variety of pos-
sible moves has been considered in the
opinion of the authorities but perhaps
the one that commands most credence
is the persistent rumor that a new
model is in the making.

The decline in inventories to the
lowest position since 1923 was seized
upon by some as confirmation of the
view that preparations are under way
for a new move. Real estate was writ-
ten up to $143,293,000 from $132,107,000
the year before. At the new high
figure the properties undoubtedly are
still heavily undervalued but the entry
on the books has doubled since 1921.
The cash position was improved, the
1926 statement showing $413,709,000 as
against $377,105,000 for the year be-
fore. Altogether the assets now are
carried at $784,208,000 as cmpared with
$742,913,000 for 1925, representing a
continuation of the steady yearly in-
crease that the annual statements long
have shown. The total assets as re-
cently as 1921 were entered as $345,-
140,000.

On the liability side of the balance
sheet Henry ford made several interest-
ing changes. The capital stock re-
mains at the figure long carried, $17,-
264,500, but there was a decline in re-
serve and an increase in the profit and
loss surplus. Reserves in the new
balance sheet are carried at $18,866,000
as against $26,503,000 for 1925, where-
as the profit and loss surplus rose to
$697,637,000 from $622,366,000 in the
year before. Except for the decline in
inventories the position of the balance
sheet shown by the ford Motor Co.
was in many respects better than had
been anticipated.

Although the ford Motor Co. stock
is not listed on the New York Stock
exchange the movements of Henry
ford are watched closely by those who
follow the market’s performance.
Some leading prophets have wondered
what the effect on the market as a
whole might have had the ford stock
been among those actively traded in
during recent months. No reliable
check can be made on the daily opera-
tions of the Detroit manufacturer but
reports have it that production has
fallen heavily since the peak of last
year. Since Henry ford has no thought
apparently of putting his stock on the
hig board the matter must remain a
mystery. Paul Willard Garrett.

[Copyrighted, 1927.]
——_>2>——
Factors Making For Good Trade Still
in Ascendency.

In its monthly survey of business
conditions edited by George E. Rob-
erts, the National City Bank of New
York says to-day that the slow but
steady improvement since the turn of
the year “has been genuine and that
industry and trade are still moving
forward, not backward.” Late, in 1926
there was indication that the forward
movement had progressed too rapidly.
The consequent recession in industrial

MICHIGAN

activity provoked the conclusion in
some quarters that a real and perhaps
permanent downturn had come. Ap-
parently the month of March has
strengthened the opinion of the Na-
tional City Bank authorities, expressed
two months ago and repeated now, that
the factors making for good business
are still in the ascendency.

Industrial production still remains
below that for a year ago, but it is
easily possible to lay too much stress
on a comparison with a period in which
business was extraordinarily active.
Perkaps the more significant point is
that the general output of production
has turned upward nicely since the first
of the year. As the bank says, how-
ever, “some caution in expanding pro-
duction is a healthy sign, as there is
nothing to suggest the likelihood that
manufacturing will experience any
serious letdown. Distribution is going
on in large volume, and as low stocks
are the order of the day, new goods
must be made up to replace those go-
ing into consumption.”

It is only natural that the conserva-
tive economist for the National City
Bank should hesitate to prognosticate
that business in 1927 will top that for
last year. The opinion that it will fail
to establish a new record for the cur-
rent period is based on the belief that
neither the building nor automobile
industries, which, after all, are two of
the most important key branches, will
enjoy so good a year as in 1926. Mr.
Roberts obviously is still convinced,
however, that if 1927 fails to equal the
1926 pace its margin of loss will be
small. In its expectation of a good
year, even though not so good as 1926,
the National City Bank authority ex-
presses a view widely held.

That falling commodity prices the
world over and increased competition
in this country have been especially
hard on the small fellow long has been
plain. As the bank points out, the
large organizations operating on a
quantity basis can introduce large
scale economies and have gone ahead
much faster. The bulletin says “the
trend of the times is more and more
in the direction of doing business in
larger units, as shown not only by the
higher failure record among small con-
cerns but also by the tendency toward
mergers and consolidations which has
received impetus from the ease with
which funds can be obtained to carry
through these undertakings. It is by
these processes that the excess capac-
itv existing in numerous lines of indus-
trv works out its own cure.”

Paul Willard Garrett.
[Copyrighted, 1927.]
-—__>2-2———.
Getting Sleepy.

Mrs. Downing—Why are you bath-
ing your head in cold water?

Her Husband—To keep awake. I’ve
called the doctor for my insomnia and
I'll feel like a fool if I’m asleep when
he gets here.

2-2-2
Very Appropriate.

Customer: I hear Jones has selected
six bankers to act as pallbearers.

Richards: Well, they’ve carried him
for years; they might just as well
finish the job.

TRADESMAN

13

 

 

 

 

 

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Founded 1876

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Michigan Trust Building, Grand Rapids

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FINANCIAL STATEMENT

Real value of all taxable property $6,000,000

Assessed valuation for taxation, 1926 : 3,238,650
Assessed valuation for taxation, 1927 (approx.) $,500.000
Total Bonded Debi (inc. these bonds) 630,000

Water Works and Electric Light Bonds $60,000
Sinking Fund 4 : S 57,740
Net Debt —____- ae i us ioe : :
Population (City Census) March, 1925 Ese
Population (Present Official Est.) 7500
Opinion, Chapman, Cutler & Parker, Chicago, Lil.
Price to net 5.40%

If interested, please write or wire any of the offices below:

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14

MICHIGAN

TRADESMAN

April 13, 1927

 

TOO MANY WHOLESALERS.

 

How the I. G. A. Propose To Solve
the Problem.

More and more each day I am be-
ing forced to the conclusion that seri-
ous developments are brewing and that
radical changes are impending in food
and other retail distribution.

I have just concluded a most com-
prehensive study and survey of the
wholesale and retail grocery situation
and some very startling facts have
been brought to light. For instance,
on listing all wholesale handlers of
grocery items, it was found that there
are over 6,000 such concerns.

Now, carefully laying out the coun-
try into natural economic zones and
providing in each zone a wholesale
grocer with a designated territory
which such wholesaler can serve very
efficiently and most economically—and
considering transportation, delivery,
sales and other vital problems—it was
discovered that only 778 distributing
points are required to completely, effi-
ciently and tconomically serve the
entire country.

Some cities, of course, will require
more than one wholesale grocery es-
tablishment, and, allotting to such
cities as many wholesale houses as are
necessary to serve properly, the maxi-
mum number of wholesale houses
needed to completely serve the Nation
is 914.

Pushing aside for the moment the
competitive angle (which, of course,
cannot be entirely disregarded) the big
question is, “How can over 6,000 con-
cerns operate profitably when only
914 are actually needed?” Allowing
for basic competition requirements
(two wholesale houses in each dis-
tributing zone), a maximum total of
1,828 is the very limit.

What does the future hold for the
other four to five thousand?

The intense struggle for sales has
created a situation, so far as cost of
doing business is concerned, that is
slowly but surely driving these con-
cerns out of a sound competitive
position.

Retailers of all kinds have been split-
ting up their purchases between so
many different wholesale and specialty
houses that no single wholesale house
is securing enough business to enable
it to operate efficiently.

This situation is not confined to the
grocery business. The big chains—S
and 10 cent—department stores, shoes,
millinery, drugs, etc., are so invading
the retail field that the individual re-
tail store of every kind is in im-
mediate danger. Witness the big
wholesale dry goods houses that have
“passed out of the picture” in the past
two years. Watch what will happen
to other big wholesale business—hard-
ware, millinery, shoes, drugs, etc.

The serious feature in this situation
is the almost criminal apathy on the
part of wholesale concerns who sit
supinely by and do absolutely nothing
to protect their retail outlets on which
they must depend for their very future
existence.

Wholesalers of groceries, dry goods,
hardware, millinery, drugs, shoes, etc.,

stand convicted to-day of short sight-
edness, lack of vision, lack of initiative
and have woefully lacked strong
leadership. Upon their shoulders will
rest the odium of retail failures.

Unless the wholesaler wakes up and
immediately puts on a program which
will place strong, well organized mer-
chandising plans and advertising be-
hind the retailer, he should not com-
plain if the retailers take such a pro-
gram in hand themselves.

It was only very natural that, with
such conditions constantly developing
for the past twenty-five years, new
ideas in distribution should develop a
new type of distribution.

The chain store plus the beginning
of decentralization on the part of the
big mail order houses is the first step
in this impossible situation.

The fundamental weakness in the
chain type of distribution lies in the
fact that it destroys individual oppor-
tunity and ultimately will destroy the
commercial life of every community.

The retail business, by its very na-
ture, is essentially a local business. Re-
duce the opportunity of the young
man, who saves in order to have a
business of his own to mere clerkships,
and the local community will face its
most serious problems in history. With
the opportunity to invest his savings
and enterprise in a business of his own
denied to the young man, communities
will become depopulated and all local
enterprise will suffer.

Further, the commercial life blood
of every community is the profit made
in the community itself. Take this
profit out of the community and hand
it to large organizations located in big
centers and the main avenue of com-
munity growth is gone.

I firmly believe that soon this whole
problem will find its way into the
political arena. Our Congressmen and
Senators jealously and zealously
watching and guarding the interests
of their constituencies will soon see
that the chain system is directly aim-
ing at the destruction of the very com-
mercial life of the districts they repre-
sent.

Bankers whose interests are indis-
solubly linked with community pros-
perity are already awake to the serious
menace. The system aims at limiting
the usefulness of the local bank, ‘f
not at its actual destruction.

No thinking person denies the tre-
mendous value to the country at large
because of the development of mass
production and mass wholesale distri-
bution. Our commercial supremacy
to-day is largely based on the rapid
strides in this direction; but when the
retail field is invaded and the profit
made locally is skimmed off and sent
outside the community, then a danger-
ous element is introduced which
eventually will bring about a serious
reaction.

The organization of the Independent
Grocers’ Alliance is the first big step
which offers the independent retailer
surcease from his troubles. Careful

observation will reveal that the better
retail merchants are the ones taking
immediate active interest.

Many wholesalers and retailers- say

that the chains will never seriously
affect rural communities. Here again
bobs up that smug complacency which
lulls to sleep. Has it not been clearly

demonstrated that consumers for miles ©

around a city with chain stores will
pass up the local store and drive fifty
miles or even more to trade at stores
which “know how to cater” successful-
ly to the housewife’s desires? The gen-
eral stores in even the smallest village
will suffer greater injury than those in
larger cities.

When a city becomes known as a

good chain grocery town, other chains,
department stores, shoes, millinery,
butchers, drugs, etc., are attracted and
soon the entire retail trade is bottled
up. Retailers of all kinds whose fam-
ilies patronize the chain grocer are
deliberately preparing the way for
chain competition in their own line.

Will the awakening come too late?

Behind the Independent Grocers’
Alliance will be hundreds of whole-
salers and eventually thousands of re-
tailers.

The “I. G. A.” plan provides for a

 

GRAND RAPIDS PAPER BOXCo.

Manufacturers of

SET UP and FOLDING PAPER BOXES

 

eon AnD BRA FE

c H1GA™N

 

 

Merchants Life Insurance Company

 

WILLIAM A. WATTS
President

© RANSOM E. OLDS

Chairman of Board

 

Offices: 3rd floor Michigan Trust Bldg —Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

will.

Given as an Honor —
Received as a Burden

EK MAN WHO Is APPOINTED EXECUTOR

of a friend’s estate accepts the position

as an honor, but when the will is probated

and the executor is called upon to act, the
position is received as a burden.

It could not be otherwise for so numer-
ous are the tasks demanded of an execu-
tor, so great is the time required for con-
ferences, so many are the details com-
manding attention, that the executor’s
own business must be neglected.

Do not thrust such a burden on a friend.
Delegate this important work to an insti-
tution organized to handle it efficiently.
Name this institution executor under your

 

 

[FRAND Rapins [RUST | OMPANY

Telephone 4391

 

 

 

 

 

 

April 18, 1927

definite, practical tieup between whole-
saler and retailer. A centrally organ-
ized plan is necessary, because expert
and experienced organizing ability is
vital. Abortive plans poorly executed

_ will react seriously and discredit any

such movement.

All “I. G. A.” stores are painted in-
side and out. A sign strongly featur-
ing the retailer’s name, with “I. G.
A.” insignia prominently displayed to
act as an advertising hook-up, is erect-
ed.

The inside of the store is rearranged,
shelves are lowered so that orders can
be filled promptly. Old counters,
bushel baskets for vegetables and
fruit are done away with. A double
deck fruit and vegetables display stand
is installed in one of the windows,
thus immediately putting such items
on attractive display. Old boxes,
filthy ice boxes, etc., are thrown out
and the entire store made instantly
accessible and attractive.

A price tag is displayed on every
item thus at once inspiring confidence
on the part of the housewife and mak-
ing possible important savings in cler-
ical help. A store so equipped can
operate with 40 per cent. less clerical
help, and—best of all—the housewife
likes it, she likes to help herself on
occasion when clerks are busy. She
likes to trade in a store that exudes
activity and attractiveness.

Then follows a real, thoroughly or-
ganized advertising campaign. Win-
dow posters, splendidly gotten up,
window displays so illustrated and
with directions for installation that
every retailer can have the most up-
to-date and effective window displays.

Window placards artistically design-
ed and prepared in colors focus atten-
tion immediately.

Electric light companies in every
city are co-operating to the fullest ex-
tent in laying out effective and eco-
nomical lighting systems. Stores so
arranged and equipped are ready for
‘business—no more attractive stores
will be found anywhere.

The retailers in small communities
can have stores equally attractive and
equally efficient with any in the larger
towns and they will justify the patron-
age of local consumers.

Store News, a well gotten up four
page bulletin containing menus, reci-
pes, household hints and featuring
seasonable items of many kinds, is is-
sued regularly in sufficient quantities
so that each retailer will have enough
to blanket his immediate territory.

Monthly bulletins bringing to the
retailer up-to-the-minute ideas in store
arrangement, store up-keep, selling
plans, credit and collection plans are
issued regularly to keep the retailer
posted.

The movement has already reached
such proportions that the Independent
(I. G. A.) Grocergram is published
and issued at regular intervals. Here

the retailer is given news of the spread
of “I. G. A.” movement, and interest-
ing as well as helpful testimonials from
retailers all over the field are pre-
sented.

Remodeling and clearance sales are
splendidly organized and the retailer

 

 

 

MICHIGAN

almost immediately helped in dispos-
ing of all excess merchandise. Great
numbers have had such big results
from these sales that they are for the
first time in years out of debt—have
money in the bank and are discounting
their bills.

A new life, new hope, new ambition
has awakened within these merchants.
They now see some real hope ahead.
One only needs to talk to “I. G. A.”
merchants to be impressed with the
marvelous change in morale.

All this is supplemented with strong
newspaper advertising. Only when the
retailer functions properly — prices
goods right and presents an attractive
store—will newspaper advertising get
the fullest results.

Full-page advertisements when sales
are on and large space at least once
a week is used. The “I. G. A.” in-
signia ties up the advertising with the
stores. We are strong for real, well
prepared newspaper advertising and in
every district it will be carried on ex-
tensively.

Now, backing such a program with
what will undoubtedly be the greatest
food buying power in the world, the
retailer can meet and defeat any legiti-
mate competition.

With retailers concentrating their
buying, the wholesale house will op-
erate at a greatly reduced overhead
and can offer “I. G. A.” members real
values. Every one knows that the
high cost of doing business in both
wholesale and retail establishments is
proving a serious obstacle to getting
business.

The retailer equipped to get larger
volume will eventually cut his cost of
doing busiffess squarely in two. The
wholesaler with larger volume—with
less sales resistance—will so reduce
his expense percentage that he will be
in position to genuinely co-operate
with the retailer.

The independent grocer, general
store, dry goods store, milliner, shoe
store, drug store, hardware _ store,
clothing store—backed with organized
merchandising and advertising—sup-
plemented by that greatest of assets
individuality can easily maintain his
position against any chain system.

With retailers so functioning, com-
munities can sincerely and earnestly
bid for local patronage.

Keep locally earned profits at home
if the community is to grow and pros-
per. Take it away and its life blood
is gone.

On a basis of merit, economy, ser-
vice the independent retailer will jus-
tify his continued existence. Every-
where, the housewife openly declares,
“On anywhere near an even break, I
will buy exclusively from my _ local
merchant, who is my real friend.”

At the headquarters of the Inde-
pendent Grocers’ Alliance, in Chicago,
one can get an idea of the tremend-
ous progress that is being made.

Let the wholesale grocer—whole-
sale hardware dealer—wholesale drug-
gist—wholesalers in every line, wake
up and sensibly stop the inroads into
all retail lines. It can be done if there
are enough courageous and far-sighted
leaders. - James F, Grimes.

TRADESMAN

15

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

rhe Net Cots O%) Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

Affiliated with
THE JOIGHIGAN RETAIL DRY GOODS ASSOCIATION

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

Representing the

MICHIGAN MILLERS MUTUAL

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16 -

AROUND CAPE OF GOOD HOPE

Seventh Lap of a 22,000 Mile Ocean
Trip.

Kimberly, South Africa, Feb. 24—
The first sight from the sea at Cape
Town is the much talked of Table
Mountain, a mountain with a great
fla. top looking to be about a couple
ot miles square and on which clouds
are almost always to be seen. The
harbor, Table Bay, is a semicircle,
about five miles in from the ocean and
five miles across. The city and sub-
urbs extend all around it. They have
fine docks and one fine municipal pier
for restaurant dancing and enjoyment.

Mountains surround the town.
Devil's Peak, Lion’s Head and Signal
Hill, all hills or mountains which have
drives up and around them, give you
views of the ocean and the city with
tre villages between with peach
orchards, grape vineyards and other
small fruits, with numerous old Dutch
farm houses along the valley. The
mountains are covered with trees.
One day we were taken on a drive
through their 1100 acre National
botanical garden at Kirstenbosch. An-
other 160 mile drive was to the Cape
of Good Hope. Some of our passen-
gers say they think it is a more beauti-
iul drive than the Amalfa Drive in
Italy. It is certainly fine, with sea and
mountain views. Then an all day drive
to Stellenbosch, a college town, and a
drive to the bathing beaches. Our five
day stay was a continuous delight.

The city itself, with a population of
200,000, has good _ streets and fine
stores. It is an English speaking city.
The Union of South Africa consists of
Cape Colony, National Orange Free
State and the Transvaal. It has two
capitals. The legislative capital is at
Cape Town, with its parliament build-
ings at Pretoria, the seat of govern-
ment. These colonies were united in
1910. Legislative power rests with a
Senate of forty members with a $2,500
property qualification, eight appointed
and thirty-two elected. A house of 135,
all elected by vote, must be British
subjects of European descent. The
parties are divided into Nationalists,
South African and labor. The Union
of South Africa is a member of the
League of Nations. The railroads of
thece states, 11,500 miles, are govern-
ment owned and operated.

Cape Town was also the home of
Cecil Rhodes and his estate, Groote
Schuur, covering many square miles,
was presented by him to the city and
contains the zoo. On its mountain
slope stands the classical monument,
Rhodes Memorial, and Walts statue,
“Physical Energy,” erected by the
nation. As a background to the
Memorial towers there is Table
Mountain and Devil's Peak and on the
other hand the vast outlook over Table
Bay bordered in the distance by the
Hottentots Mountains.

Cape Town seaside resorts read like
a record of the towns along the New
Jersey coast. They are commencing
at Muizenberg, St. James. Kalk Bay,
Fish Hook. Sea Point. Clifton-on-the-
sea and Camp’s Bay, all with their
big hotels and bathing beaches.

This nation has the same questions
to face we have with the Philippines
native vote. They have taken the
ground that as the whites are out-
numbered ten to one the natives can-
not and shall not vote.

This is not a prohibition letter, but
knowing that the great army of
Tradesman readers are neither boot-
leggers nor cocktail guzzlers, | was 1n-
terested in a church publication here
containing the following: “The new
liquor law proposes uniform hours for
the sale of liquor, which brings the
clubs under the same rule as. bar
rooms.” etc.. and ends up. “While this
is an improvement we deplore the re-
tention of the tot system (whatever
that may mean), even in modified
form and the authority given the gov-
ernment to open beershops for natives.

MICHIGAN

We continue to protest against any
proposal to extend the use of intoxi-
cants.” So while we in America have
the idea that Britain and its colonies
are a hard drinking lot, we find there
is a large body of them who believe in
sobriety. England gets her idea that
with us prohibition is a failure, because
most of her news comes from the At-
lantic seaport and they never hear of
the vast army of people who think that
rum is a curse and prohibition a busi-
ness and moral success.

In our drive to Stellenbosch we stop-
ped at the State experiment farm. They
had a fine display of Jersey and Hol-
stein cattle and fruit. In talking with
one of the students, whose people live
on a wheat farm, he said the farm land
around the Cape Town lacked fertiliz-
ing because it was a fruit country and
kept few cattle and to bring in fertiliz-
+r from the cattle countries further
North was too expensive. His father’s
farm was an old one and they put in
wheat one year, oats the next and
the next year let lie fallow, plowed it
up the next and sowed to wheat again.
So their land is idle half the time.
They cannot raise grass or alfalfa suc-
cessfully, so they have no root crop to
replenish the soil. He said their farm
and the other older farms around Cape
Town were worth about $12 per acre
and that they raised nine to twelve
bushels of wheat to the acre and were
getting now $1.60 per bushel. I asked
if his people were making anything
farming and said, “Oh, yes, a little,
for farm labor is cheap.” This State,
although the greatest wheat growing
State of the Federation, does not raise
enough for its own consumption.

We were shown through some fine
old Dutch farm homes dating back to
1600. They opened their grounds and
homes to show the tourists the old-
time construction and how they make
wine. Some of them are making wine
on a large scale with large pressing
rooms and fermenting and ripening
tanks. Every place we stopped they
were extremely pleasant and hospitable.

Our Masonic members were enter-
tained by the Travelers Lodge here
and saw their degree team work. They
have four jurisdictions here—Dutch,
English, Scotch and Irish.

Their museum is a fine one, contain-
ing many mounted animals now ex-
tinct.

The cruise gave a Washington birth-
day party and invited Cape Town
guests. About a hundred accepted and
the young girls and boys were hard to
distinguish between a gathering of the
same kind at home. The girls were as
good looking and tastefully dressed as
our home girls and the boat spread
themselves on refreshments. I do not
remember ever seeing, even at home,
such a bountiful and varied layout.

They savy we have experienced most
every kind of weather expected at this
season of the year. Saturday after-
noon on our arrival the wind blew and
we had a regular sand storm from
some of the unpaved streets, although
most of their streets are well paved.
Sunday was comfortable. Monday was
hot, 100 in the shade. Tuesday was
cool enough for a light wrap in riding
and there was very little wind. The
nights are cool, but the weather here,
like at home is very variable. People
here say they like the climate.

It seems to me every letter I have
written I tell about harbor lights, but
as the harbor in all cities is the big
arterv and as it is invariably in a semi-
circle, there is always a boulevard
around it and of course this is elec-
tric lighted and as you sit on the boat
deck in the evening it is beautiful and
so impressive you are affected by it.
Like the dance tune, every little harbor
has a beauty all its own.

I attended a session of their Lower
House of Parliament. The Upper
House or Senate has adjourned for
two weeks for the House to get bills
ready for their consideration, having
finished up with all their own Senate

TRADESMAN

work. The House is so arranged that
the seats of the opposition party are
on the left in straight rows, the party
in power on the right side, facing the
opposition, two at a desk, looking like
school seats. Although African or the
Boer language is the official national
language, members of both sides spoke
in Dutch or English, the one they were
most familiar with. The clerk in read-
ing apparently talked Dutch in reply
to a Dutch member’s question and
English to an English member’s en-
quiry. Just as in our Senate at home
the members seemed to pay little at-
tention when another member was
speaking and went on talking to one
another and making so much noise
that from our gallery we could not
hear what the member was talking
about.

The stores are good and prices are
very reasonable. At a first-class
tailor’s they asked $40, our money, for
their best suits made to measure. At
another tailer shop a good looking
suit was made to order for $20. In the
windows of a good store men's best
felt hats are $7. Men’s shirts, socks
and ties were just about our own home
prices.

I went into a fruit store. They
asked 12 cents per pound for fine
blackberries; 24 cents per dozen for
best pears; 4 cents per pound for best
grapes; 24 cents per dozen for fine big
peaches; dried peaches, 20 cents per
pound; dried apricots, 16 cents per
pound; prunes, 8 to 10 cents; candied
fruits of all kinds 50 cents per pound;
almonds 24 cents per pound; English
walnuts and Brazil nuts, 30 cents per
pound.

In the railroad station a notice
stated that the railroads were starting
a bus line to one of the suburbs, show-
ing that they, like our roads at home,
are trying to hold their business.

C. C. Follmer.

—_22>—_—_
America Stands in Awe of the Voting
Woman.

Grandville, April 12—Great is the
human gullet.

Gold mines and oil gushers have
contributed largely to the divertisment
of the human family, but it remains
for the lowly lager beer to cut the
widest swath of all and lay our Can-
adian neighbor open to the greatest
tourist rush since the discovery of
America.

Very little less than four millions of
visitors from the American side of the
Detroit river is counted on to add to
the shekels of the beer and drink sellers
of Windsor and other Canadian towns.

It is figured by the Canadians that
the American is always thirsty, and
when we come to remember that
whisky and beer have been taboo for
a long time in the United States it
may be supposed that the accumulated
thirst must be little short of monu-
mental at the present time.

Free beer will be a luxury. Pos-
sibly some of our smaller towns may
become depopulated for the time in
order that their citizens may make up
for lost time under the Volstead law.

It is almost laughable to note the
great preparations being made for the
occasion, the opening taking place May
15. The scramble across the river
ferries is expected to swamp the car-
riers. The scramble will be some-
thing like that akin to a rush of starved
swine to the swill trough at the sound
of trickling feed from the farmer's pail.

What a commentary on the nobility
of man. Intellect, culture, refinement
of character does not count against the
drawing character of lager beer.

The Canadians are counting on the
most profitable season ever known,
and they are doubtless right in their
estimate, since the human animal has
greater capacity for gorging than any
other known species.

Several large hotels are being plan-
ned, the cost mounting into the mil-
lions. while Canada in general is sure
to make the coming season one grand
holiday scramble for-the dollar.

April 13, 1927

Meantime the Yankee politicians will
continue to discuss Volsteadism and
plan whether it will be advisable to
fetch the prohibition question into the
next National campaign. The friends
of wet Al ‘Smith have dared to suggest
a drawing of the lines along liquor
courses.

The more astute leaders, however,
know better than to make prohibition
a party question. There could be but
one outcome to such a campaign. If
the male portion of the inhabitants
were alone to be considered the wet
advocates might hope for success, but
with the great American womanhood
figuring in the balloting, no party will
dare to fly in the face of certain de-
feat by making ‘liquor the deciding
factor.

Our Canadian neighbors, however,
have conceived of a plan by which they
can enrich themselves at the expense of
thirsty Yankees, and they are about to
carry the project into execution. The
Detroit river isn’t wide enough to hold
back the avalanche of human freight
that will sweep across, into Windsor
and adjacent towns, at the opening of
— beer kegs of the government May

Doubtless this exodus from Yankee
land will prove a bonanza for many
foreigners and its success or failure
will be pointed to by advocates of a
modification of the Volstead act, as
well as those who stand squarely by
the Constitution in the matter.

“Man being reasonable must get
drunk.”

Thus argued the late Lord Byron,
and he has had many followers, both
in Europe and America, since his day.
It almost seems as though the ma-
jority of the eminent British and
Scotch poets were addicted to the use
of intoxicants. The most of America’s
men of poesy were temperate, how-
ever, and it has been fully demonstrat-
ed that strong drink, even beer, is in
no way necessary for the upbuilding
of high intellectual manhood.

No doubt a large entourage of
Americans will concentrate along
Michigan’s Eastern river boundary
about the middle of May, the cause for
which cannot be construed into plac-
ing a feather in the American cap.

As for political prohibition, that has
gone as far as we may expect it to go
in this country of ours. Long before
now the politicians—those who seek
high honors at the hands of a free
electorate—have come to a full under-
standing of the fact that the factor
with whom they have to deal is not
the old time man voter, but his better
half, the keeper of the home, she who
knows the value of temperance and
will stand firm at the ballot box to
keep what she won with the enact-
ment of the Volstead law.

It may seem a trifle audacious for
weak woman to dictate the moral
policy of the Nation, yet that fact is
most gratifying to a large share of the
best citizenship in the country.

Politically the old and gone open
saloon is as dead as Julius Caesar. Less
than a score of years ago, before the
advent of women suffrage, no one
suspected such an outcome possible.
However, the American people have
made wonderful advances along po-
litical lines in the past generation, and
to even suggest a return to even light
wines and beer excites a smile of con-
tempt.

Canada may try the experiment of
government beer if she chooses. The
United States has taken an irrevocable
step which cinches the fate of the
saloon for all time. Nothing would
please the advocates of strict temper-
ance better than a referendum on this
much discussed liquor question.

Shall we have that referendum? It
is not likely. Those who support the
wet argument have a wholesome fear
of the little American maid and wo-
man with a ballot in her hand. It is
safer to fight shy of that little woman.

Old Timer.

 

 

April 18, 1927

MICHIGAN

 

TRADESMAN 17

 

Organized Grocers Oppose Truckers
on Municipal Markets.

Grand Rapids, April 11—I note your
article in the Michigan Tradesman of
March 30 pertaining to the city muni-
cipal markets; also Mr. Sperry’s reply,
published April 6, which, if [ may be
permitted to criticize, was very un-
diplomatic for a servant of the citizens
and taxpayers of our city, whose busi-
ness it is to serve all the people of
Grand Rapids.

The various organizations which
met in the city manager’s office under
the direction of Lee M. Bierce, Sec-
retary of the Association of Commerce,
was so conducted as to afford the city
commissioners an opportunity to cor-
rect the municipal markets and avoid
publicity that might be detrimental to
same were all the facts known to the
consuming public; but it was very evi-
dent the committees were confronted
with an anti-retailers’ attitude, which,
apparently, has been adopted by the
city commission due to the influence
of certain city employes.

It is generally conceded by all con-
cerned that it is a proper municipal
junction to provide market places
where producers and consumers can
trade with each other at the lowest
possible cost and for the purpose of

enabling the consumer to purchase
farm vroducts which are perfectly
fresh.

In providing a market of this na-
ture, the producers are brought to our
city, and, in turn, patronize our retail
stores, which warrants the so-called
selfish motive of our Director of Public
Service, but incidently serves to the
advantage of our city as a whole and
is a part in the system of taxation on
personal and real estate property.

When such markets are thrown open
to. non-producers, the fundamental
theory of the markets is violated and
it is impossible for the consumer to
save any money or buy fresher mer-
chandise. Therefore, it is only natural
that any group of citizens, merchants
or otherwise giving this matter con-
sideration should be opposed to the use
of the municipal markets by non-pro-
ducers. Mr. Bierce demonstrated to
the commissioners on just one item not
grown in Michigan, which happened
to be lemons shipped into Grand Rap-
ids in carload lots and purchased by
wholesale produce dealers. Retailers,
in turn, buy case lots from the whole-
salers and sell by the dozen or unit
thereof to thé consumer.

A huckster would be obliged to pay
as much for the lemons from the
wholesaler as the retail merchant. In
selling this product on the municipal
market, he would be obliged to get at
least as much as the retailer, and prob-
ably more, his sales being so limited
that the selling expense is prohibitive
unless the product is sold at a long
profit, and Mr. Bierce personally knows
that on a certain day in 1926, hucksters
on the municipal market asked 40
cents per dozen, when lemons were re-
tailing in the stores at a popular price
of 29c per dozen.

Similar illustrations could be cited
in connection with the sale of South-
ern strawberries and grapes trucked in
from Southern Michigan. It is a known
fact by those who have observed and
studied the situation that the public is
not saving any money; in fact, losing
money by buying such commodities on
the municipal markets.

Another reason why those who have
studied the operation of the local mar-
kets are opposed to their use by non-
producers is the fact that the law of
supply and demand: (a natural law) is
tampered with. Artificial surpluses are
created by trucking farm produce
from long distances, sometimes several
hundred miles, and_ then artificial
shortages are created by local produc-
ers and truckers staying off the mar-
ket on account of artificially depressed
prices. This creates a very unsettled
price situation, which is detrimental

to all concerned, but especially to the
consumers.

Practically all American cities con-
duct municipal markets and all of
them have felt their way, in order to
determine the very best basis upon
which to operate. It is safe to state
that a very large majority of municipal
markets are barred to the non-producer,
the authorities realizing that the best
interests of the consumer are protected
by such restriction. This has been
proven by correspondence with other
communities.

The retail grocers of Grand Rapids
and the farmers in this vicinity have
for years been dissatisfied with the
manner in which the markets of Grand
Rapids are being operated. This dis-
satisfaction is shared by the whole-
sale produce merchants of this com-
munity (at least all of the larger and
more responsible ones), by the Kent
County Farm Bureau, the Grand Rap-
ids Growers Association and others.

It is interesting but peculiar, to
note that at a recent hearing before the
administrative committee of the city
commission, the only parties approv-
ing the present method was the truck-
ers. Toa large extent these truckers
are not citizens of Grand Rapids and
not taxpavers in this community. They
are in immediate competition with the
wholesale produce merchants who are

taxpavers and are citizens of Grand
Rapids.
If the public at large was being

benefitted by the presence of the
truckers on the wholesale markets and
the hucksters on the retail market, ihe
city authorities would be justified in
supporting the present situation, but
owing to the fact that the public is
not benefitted and the city is entering
into an agreement with, to a large ex-
tent, non-taxpayers to divert business
from Grand Rapids wholesalers and
retailers, taxpayers and legitimate
merchants, the action on the part of
the city commission is mysterious and
entirely unsatisfactory.

If it is the wish of the city govern-
ment that the public be acquainted
with all the true facts and then the
opinion of the public ascertained, this
can be easily accomplished and, to my
mind, should be the next activity on
the part of those who are interested
in a proper regulation of the local

markets. Herman Hanson,
Sec’y Retail Grocers and Meat
Dealers Ass’n.

22>

The officials of the United States
Health Service are to be congratulated
on their decision to spend one after-
noon of their coming biennial session
in discussing the question of deaths
from poison alcohol. Reports from
health boards throughout the country,
as well as the statistics of life insur-
ance companies, indicate that deaths
from this cause are steadly growing in
number. If this is true the matter will
have to be considered in a legislative
way sooner or later, and it is well to
have the matter threshed out in ad-
vance by scientists rather than to wait
for wet and dry politicians to take the
matter up. We already know how and
why these representatives of the two
sides of the question of prohibition
will color their remarks. What is
needed is the exact truth. It is more
a question of public health than of pro-
hibition, and when it is taken up offi-
cially it must be dealt with on that

basis.
—_2++ >

Battle Creek
F. W. Thompson in the grocery busi-
nes sat 157 Hubbard street.

—_—o2 sa

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18

DRY GOODS

Michigan Retail Dry Goods Associatior.
President—H. J. Mulrine—Battle Creek
First Vice-President—F. E. Mills, Lan-

sing.

Second Vice-President—G. R. Jackson,
Flint.

Secretary-Treasurer—F. H. Nissly, Yp-
silanti.

Manager—Jason E. Hammond, Lansing.

Status of the Trading Stamp Bill.

Lansing, April 12—-House Bill No.
274, File No. 247 introduced by Repre-
sentative Ate Dykstra, of Grand Rap-
ids, is still in the hands of the
Judiciary Committee of the House of
Representatives. The members of the
Committee on Judiciary are as follows:

Frank P. Darin, River Rouge.

B. G. Cameron, Charlotte.

R. B. McDonald, Laurium.

George C /Watson, Capac.

Otis Huff, Marcellus.

M. F. Callahan, Detroit.

Vernon W. Main, Battle Creek.

Charles F. Haizht, Lansing.

R. W. McLain, Quincy.

While all members of the Legisla-
ture receive their mail at Lansing, we
believe that it wou'd be a good plan if
you will write to the member from
your, county and send the same to his
home address. We believe that in this
way the matter will get quicker atten-
tion, as practically all the members
whose homes are in the Lower Penin-
sula of Michigan spend the weekends
at home.

If you write to them late in the week
send your communication to Lansing.
Here is an opportunity for the mer-
chants of the State to have something
to say regarding a measure that will
be a benefit to not only the merchants,
but to the people generally.

This bill is patterned after the Wis-
consin law and we have information
from the Attorney General of that
State that the Wisconsin law has been
passed upon favorably by their courts.
Along with this information we have
the opinion of a very able attorney re-
siding in Battle Creek, and we quote
in full the opinion of this attorney:

“T have examined the copy of House
bill No. 274 entitled, “A bill to regu-
late the use of trading stamps or simi-
lar devices and to provide a penalty
for violation thereof.

“Similar statutes in a number of
states have been found effective.

“In answer to your question concern-
ing the operation of the proposed
statute upon existing trading stamp
contracts, it is a gencral rule, which
has been recognized by the Supreme
Court of Michigan, that “where the
act contracted for is rendered unlawful
by the enactment of a statute before
the expiration of the time for perform-
ance, the obligation is thereby dis-
charged.”

Hooper vs. Mueller, 158 Michigan
595, 59. :

Cordes vs. Miller, 39 Michigan 581.

“The decisions of practically all
jurisdictions , are to the effect that
where a contract. legal in its incep-
tion, becomes illegal by subsequent
statutory enactment, the contract is
wholly terminated as soon as the
statute takes effect, even though the
time specified for its performance has
not yet fully expired, and no action can
be maintained by either party for fail-
ure to perform the obligations of the

contract after the illegality has at-
tached.
6R. C. L. 1000
“Reliance upon these principles

should proceed with caution.

(a) Where the illegality declared by
the statute is applicable to a severable
portion of the contract the remainder
of the contract may be enforced.

(b) The fact that a contract be-
comes illegal through legislation pro-
hibiting its performance does not ex-
cuse non-payment for goods or other
things of value received under the con-
tract before such legislation.

“Where the trading stamp contracts
are so drawn that the essential ele-

 

MICHIGAN

ment involved is the delivery of trad-
ing stamps to the merchant, and where
all other parts of the contract revolve
about this feature, it is my opinion
that such contracts will be unenforcible
after the proposed bill becomes a law.

“The liability of the merchant to
pay for stamps, services or goods
delivered prior to the effective date of
the law will remain in force.”

For your further informaton we are
giving the names and home addresses
of the Judiciary Committee of the
Senate. When the bill passes the
House and reaches the Senate, these
are the gentlemen who will doubtless
have consideration of it:

George M. Condon, 601 Transporta-
tion Bldg., Detroit.

Seymour H. Person, Lansing.

Joseph Bahorski, 1447 E. Hancock
avenue, Detroit.

Seth Q. Pulver, Owosso.

Cass J. Jankowski, 4851 Chene street,
Detroit.

Albert J. Engel, Lake City.

Herbert J. Rushton, Escanaba.

Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass'n.
2...

Novel Material For Interlining.

A new material has just been placed
on the market which, it is said, will
solve the coatmakers’ problem of se-
curing a warm yet non-bulky interlin-
ing for women’s cloth coats. The ma-
terial is made of paper through a pat-
In appearance it re-
sembles a fine chamois skin. It has
neither warp nor woof and is as tough
as leather. Its outstanding feature is
that it is extremely warm and at the
same time weighs little and is not
bulky. It was used by the maker in
one garment and served to reduce its
bust measure by 3 inches and was also
used for sleeves and around the shoul-
ders where other interlinings could not
be used. The fabric is soft and pliable
and is said to launder perfectly. It is
equally strong wet or dry and the
edges will not curl. Its action under
the pressing iron is said to be good,
as it will not stretch in any direction.
Coat manufacturers who were shown
samples of the material were impressed
with its possibilities.

—_2++>——__—__
Blending Garment Seasons.
Stocks of coats and suits or dresses

tented process.

-are not large, according to most re-

ports. For a period so close to Easter
the general condition of the ready-to-
wear industry with respect to either
piece goods or finished merchandise is
credited with being the “cleanest” in
years. Primarily, this situation re-
flects one aspect of an adjustment that
will be carried on for some years yet,
according to one known manufacturer.
This adjustment is taking two forms,
making up merchandise close to the
time of actual demand and the gradual
elimination of sharp seasonal divisions.
The time is coming, said this executive
yesterday, when garments will be
styled and sold practically on a month-
ly basis rather than the traditional
seasonal one. Incidentally, one lead-
ing dress house has been operating
successfully on this plan for the past
year.
—_>2
Bathing Suit Sales Improving.

Reports from concerns which sell
bathing suits direct to the retail trade
are to the effect that although the 1927
demand is getting in late, it has im-
proved noticeably in the last week or

TRADESMAN

ten days. Retailers are said to be
buying carefully, however, having in
mind the lateness of the season last
year and the cold weather that pre-
vailed through a good part of the
Summer. Novelties are largely sought
in the merchandise that is selling, al-
though in the more conservative types,
and wool and worsted goods striped
effects are highly favored. A popular
line of women’s suits, for instance,
shows graduated stripe flap skirts with
solid-color bodies, the stripes ranging
in width from about 1% to 3 inches.
Such combinations are seen in these
goods as pearl gray and scarlet, Kelly
green and navy, china blue and buff,
navy and royal blues. They wholesale
at $42 a dozen.

—_ +22
Women’s Cotton Undergarments.
The imminence of the May under-

wear sales is creating a good deal of

interest in women’s cotton undergar-
ments, according to reports received
from manufacturers represented in the

United Underwear League of America.

Colored voiles in pastel shades are the

favored materials. Styles include

those favored in the silk lines—step-
ins, chemises and nightgowns with
lace and ribbon trimming. These items
are all designed for late spring and
early summer presentation in retail
stores. The material washes well, and
the manner in which it is developed
makes it suitable for “style’ garments.

Pink, orchid, blue and green are the

shades most frequently seen.

———_»>++—____
Men’s Sweaters Selling Slowly.
Although reports from the women’s

April 18, 1927

end of the sweater trade are indica-
tive of buying activity, the reverse is
true at the moment with most of the
men’s styles. The novelty lines of
men’s goods are the most active, with
a brisk business being done in the bet-
ter grade “crickets” in the pastel
shades. Some of the makers of men’s
fancies were said yesterday to be sold
ahead for three or four weeks. The
staple lines are not doing so well as
the mills would like to see them. Job-
bers’ salesmen are on the road sound-
ing out the retail trade and, until the
results of their trips are known, there
is not likely to be much activity in this
end of the market. That plenty of job-
ber buying will be done before the
season is out, however, is about the
only “bright spot” in the present
situation for the mills.
—_+2s———_
Toy Sales Picking Up.

Efforts of toy manufacturers and
wholesalers to increase sales of their
products to retailers by emphasizing
the probability of a broad consumer
demand for toys in conjunction with
Children’s Day already seem to be suc-
cessful. This event is set for Saturday,
June 18, and plans are on foot to make
it a kind of National birthday for
children of all ages. That retailers ap-
pear to have fallen in with the idea is
shown by the recent improvement in
the call for practically all kinds of
playthings, and this gain is expected to
grow as the day in question approaches.
Present prospects in the toy trade gen-
erally are for an excellent business
throughout 1927.

 

 

 

sentative call.

 

 

The history of retail selling proves that pleasing the
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Take ‘“‘Happylad”’ shirts as an example of real trade
building. Not only is the boy delighted, but the entire
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‘‘Happylad” labels in boys shirts mean smart styles,
snappy patterns, full cut sizes, superior workmanship.
And they retail at popular prices.

We will be pleased to submit samples or have a repre-

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Exclusive Michigan Distributor
DETROIT, MICHIGAN

 

 

 

 
   

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it a nit aac

BNA HESSD

 

April 13, 1927

Dress Linens Very Active.

So active has been the call for col-
ored dress linens this season that they
have become extremely scarce. Jobbers
and large retailers are buying them
very freely and, while the cutters-up
are also taking them well, they are
inclined to hold off somewhat on the
ground that prices are too high. It
was said yesterday, however, to be im-
possible to get any fair quality of 36
inch fast-color linen at less than 35
cents a yard, and from that figure
prices range up to about 621% cents. A
wide variety of goods is wanted, and
they are being shipped out by impor-
ters as fast as received. In some cases
the lines are sold up to the middle of
next month, which is exactly the re-
verse of last Spring. The call for white
dress linen is very strong, so much so
that it is said to be outselling colors
about two yards to one. Oyster white
is also wanted, as are pink, old rose,
orchid, apricot, peach, and other fast
shades. Staple blues are “good,” too.

—_+ >
Novelty Belts Are Favored.

Sales of women’s novelty belts are
very good at present. Well up among
the favored items are braided strands
of leather and ombre effects achieved
by blending several shades of the same
color. The combination of white and
black, which is seen so much in the
new season’s dresses, is creating a de-
mand for belts to match. Some of
the newest ones show a pattern of
white kit, in cut-out effects imitating
lace designs, set over black kid. All
kinds of kids and leathers are in de-
mand, including the popular baby
hornback. Pastel shades in plain mod-
els are also among the wanted items.
Widths remain about the same, rang-
ing from three-fourths of an inch to
two inches. The uncertainty about the
place of the waistline in Spring gar-
ment styles is resulting in a demand
from certain quarters for belts short
enough for the natural waistline. Other
stores call for belts designed for the
so-called lowered line.

—-2>—__
Fur Scarfs Moving Better.

The rapid approach of the end of
Lent has resulted in a noticeable pick-
ing up in the demand for fur scarfs
from retail buyers, who are apparently
anticipating a good consumer call for
them during this week and next for
wear with new Easter outfits. The call
for silver fox continues heaviest in the
more costly pieces, while the demand
for the more popular-priced types is
headed by pointed fox. Fine natural
blue and white fox scarfs are also
selling well in the better goods, and
there is an improved call for extra
prime red fox. Dyed fox scarfs are
sought in a wide range of colors,
among them platinum, blue, ashes of
roses, etc. Prospects of an excellent
season continue bright.

—_22>—_—_
Trends in Home Decorations.

Lamps for sales purposes are being
bought by retailers, with popular-
priced ones for bridge having the
greater call, according to makers of
this merchandise. The manufacturers
are now preparing their new lines for
Fall, which will be opened in July.
While for sales purposes the bridge

MICHIGAN

lamp is in most request, because of the
greater cheapness of base and shade,
the junior lamp outseils the bridge type
in many sections in the course of the
season, it was added. Table lamps are
said to be meeting with a stronger de-

‘mand each year. Occasional pieces of

furniture, such as metal and marble
tables, table ends and coffee and smok-
ing stands are likewise in growing fa-
vor. Novelty metal designs in combi-
nation with silks, marble or glass are
being used very extensively for living
rooms, inasmuch as they serve to re-
lieve and set off the woodwork and
furniture.
—__+-.
Ginghams Still Moving Well.

Although the attention of many job-
bing buyers of cotton goods is centered
on the approaching opening of fall
lines of ginghams and kindred fabrics,
which will probably take place about
the middle of this month, other lines
of colored goods are not being over-
looked. Wholesalers have apparently
come to the conclusion that the recent
slight ups and downs of cotton are no
reason for holding off any of their
business, and the result is that orders
in yesterday’s mails were heavier than
those of a week ago. Buying of ging-
ham goes on steadily, and, while most
of it is for delivery this side of June 1,
orders are being taken by some houses
for shipment as far ahead as Septem-
ber. This business is being accepted
on the basis of current prices, with
any necessary adjustments to precede
confirmation.

—_++>—__-
Seamless Stockings Sought.

One of the features of current trade
in hosiery is the good business that
is being done with wholesalers in cer-
tain parts of the country, especially
the South, in women’s — seamless,
pointed-heel goods in both silk and
silk and fiber. The flesh and tan color
ranges top the call for these goods
with the $1 “retailers” wanted most.
Medium-weight full-fashioned hose are
moving better, and are reported espe-
cially active in the “numbers” to re-
tail at $1.50. A better demand is also
reported for fiber-to-welt hose to retail
at half a dollar. Another feature is
the recent demand that has come up
in several sections for fifty-cent mer-
cerized lisle hose. One of the big
manufacturers is putting 260 needle
goods of this kind on the market to
retail at that price, against the 240
needle lisles formerly produced.

—_2+>—_—_
Sweater Has Covered Fastening.
A lumberjack sweater for girls of

from 8 to 16 years has a front fasten-
ing which is described as having sev-
eral new features. The fastening is of
the double slot type, already familiar,
but so arranged that the metal does not
show or touch the inner garments. The
prongs are flat and will not cut or
scratch the skin, tear fine dresses, etc.
The ring for opening is covered with
yarn, and a short strap is attached
underneath one side of the collar at
the neck. The sweaters are available in
popular color combinations and have
purled bottoms, cuffs and pockets with
flaps. Whilesale prices are from $42
to $48 per dozen.

 

TRADESMAN

Slip Demand Is Active.

Costume slips have had an extensive
sale this Spring, the business showing
a substantial gain over last year, ac-
cording to wholesalers. Those of
crepe de chine or the new rayon cloths
with metallic luster are selling best at
the moment.
merchandise is fairly active, but is not
in as great volume as the types men-
tioned.
blouses or
shortly be placed on the market. These
are made of heavy crepes and will
have small knife-pleated effect at the
side or box pleating.

The demand for radium

Slips for sports wear under

sweater ensembles will

——~+->—___
Allows Thirty Days For Examination.
A new rule, as far as the jobbers
are concerned, has been put into effect
by the American Woolen Company.
This allows a period of thirty days
only for examination of womens wear
fabrics purchased by the woolen job-
bers. This regulation has applied to
manufacturers’ purchases for some
time. Its effect, according to opinions
expressed yesterday, will be that job-
bers will take in their purchases near
to the seasonal date or the time in
which they will have to call for the
fabrics. It is expected it will tend to

curb speculation and returns.
—_+ >>

Flannels Receiving Attention.

Flannels are in much favor as sports
fabrics for the summer season. Both
plain and novelty cloths are receiving
attention, with stripings in the latter
class being used in conjunction with
the plain weaves. The goods are being
used for coats, jackets, jumper dresses,
Skirts. At
present the trend is toward soft blues,

straightline dresses and
pale yellow and pink. Greens, however,
have been gaining in interest, while for
semi-sports garments gray is much
liked, together with a clear tan which

differs from the more formal beige.
——_22>—__

New Compose Handbags.

New pouch and flat handbags are
just being placed on the market that
feature compose effects in the popular
reptile leathers. Three shadings are
related
achieved by the superimposing of two
scalloped strips near the top of the
bag, while the frame is designed to
match the scallops. Eight color group-
ings are available, but the maker said
yesterady that particular interest is
being shown in the bag featuring
heliotrope, lavender and _ purple in
compose. The merchandise is priced

at $72 per dozen and up, wholesale.
—_~++>—____

Bordered Towels Are Favored.

Current wholesale buying of cotton
towels is running very strongly toward
colored border effects in Turkish goods
although a normal trade is also pass-
ing in the staple all-white lines. Blue,
pink, gold, heliotrope and green are
the favored colors in the bordered
goods. Most of the call is for the
larger sizes, notably the 22 by 44 inch,
23 by 46 inch and 24 by 48 inch. The
great bulk of the goods now being
purchased is for delivery this side of
July 1.

shown in colors. This is

——_+2>—___
Keep going—but first make sure you
going in the right direction.

19

 

 

 

 

 

 

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1020 Grand Rapids National Bank

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305-06 Murray Bldg.
Granp Rapips, MIc8H.

 

 

 

 

20

MICHIGAN TRADESMAN

April 18, 1927

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

 

Independent Grocer Who Figured Too
Much Profit.
Written for the Tradesman.

The trader’s instinct is the most
valuable faculty a merchant can have.
Men with that made
money—lots of it—in the absence of
scientific knowledge of their business
or any other constituent of success.
But, like every other faculty, this does
not stand alone, nor will it take the
place of business knowledge or sound

instinct have

practice. Here’s a story:
A young grocer who

neighborhood store and has built a fine

conducts a

business in a few years had a new cus-
tomer come to him. She went around
the store with him, giving a nice or-
der. Coming to a certain locally popu-
lar soap chips, she asked the price of
that and, seeing a popular fluid beside
it, asked the price of that also. The
chips were 40c, the fluid 20c.

Well, she couldn’t pay those prices.
She had been buying at a chain unit
where she came from for 38c and léc.
She cancelled the order—by that time
“about ten dollars worth,” said the
grocer—and flounced out. Telling me
the story, the grocer remarked: “Now
I could not sell that fluid for 16c on
my cost.”

Well, no service grocer needs to
sell on chain, non-service prices. I
have always insisted on that. But no
grocer can expect to get more than a
correct percentage over chain prices.
He can get paid for his additional ser-
vice, plus a profit on that service; but
he must stop there if he expects to
retain trade. So, with a view to find-
ing exactly the price this man could
sell for properly, I asked him his cost.

His cost was $1.62'% per dozen. It
was a staple. As such it can be sold
easily by any grocer on a 20 per cent.
margin—and this grocer said so. And
yet if you figure 20c each, $2.40 per
dozen sale against a cost of $1.62% you
will find a margin of over 32.7 per
cent. Using the well-known rule for
computing margins on $1.62% of cost,
you will find that 17c will give full
20 per cent.

Realizing that his new customer
probably would have paid 17c or even
18c with hardly a protest where she
quit cold in face of 20c, this man re-
gretted the mishap and then explained
that he was able to work all over his
store, but he hated to sit at a desk and
figure. He did hate office work, to
be exact.

I sized him up: An upstanding, vig-
orous young man; keenly alert; a
natural tradere by instinct; a worker
congenitally; with a history of remark-
able success evinced by tangible prop-
erty all round him—yet making such
an error in judgment and _ pricing.
Plainly, here is a man who has re-
markable business talents, but who is
functioning only part capacity because
of his reluctance to sit right down and
know precisely what margins he gets
out of his pricings.

Believe me, there is nothing to it.

The grocer who does not use his head-
piece hereafter is apt to have slim
pickings in many lines.

A grocer asked me recently whether
“some advertising might not be done
by retail grocers to offset the chains?”
I confess, I get a bit testy when such
a question is put to me. My answer
is: “No, you will get nowhere adver-
tising with any such notion in mind.
If you want to ad-
vertise to build your own business, go
to it. That will be the right slant and
if you are awake and persistent, you
will profit by such effort; but to ad-
vertise to nullify the efforts of anybody
else is to be defeated before you be-

Save your money.

gin to fight.”

One service grocer prints a circular
wherein he lists his services. I con-
dense the set-up to save space:

“We deliver free with your grocery
(and will even purchase for you)
fish, drugs, hardware,
chicken feed, bakery goods, dry goods
and other parcels. We give credit. We
make change. We call the transfer
man. We obtain money orders. We
notify the clothes cleaner. We notify
the garbage man. We sign library
cards. We loan our telephone. We
tell people where you live. We park
the baby’s go cart. We cash checks.
We call the taxi. We loan you bus
fare. We sell stamps. We call the
doctor. We notify the laundryman.
We call the policeman. We identify
you. We loan our city directory. We
notify the milkman. We order fuel
for you.”

order
magazines,

“We tell the paper man if your paper
fails to come. We notify the telephone
company if your telephone is out of
order. We endeavor to secure any
article not in stock. We direct you
where to obtain any information desir-
ed. We re-wrap your packages secure-
ly for mailing. We give messages,
money or parceles left in our care to
your children or friends. We make ad-
cheerfully. We correct
errors promptly. Beyond all this we
carry in stock for your convenience a
full line of Blank’s Famous Foods.”

Not a word or hint is there that
anybody is hurting this merchant. He
is not saying that anybody else does
not do just as well. He does tell his
trade some of the things he does. That
kind of stuff will help build business,
and it is the right idea behind any ad-
‘other trade-promoting

justments

vertising or
effort.

“There hain’t no opportunities in re-
tail groceries any more” complains the
“Can’t Man.” But the young grocer
whose story opens this article began
a neighborhood service business four
years ago with a capital of about
thirty cents. To-day he owns his new,
modern corner store building, clear;
owns his home; owns one or two other
houses; has a good line of life insur-
ance; and has $4,000 lying in his bank.
Not so bad for a “played out line” like
groceries.

A young man started a few years
ago with $4 capital. He piled up $14,-
000 by several years of work so hard
that it may well be called toil. Dur-
ing the past four or five years he has
turned that into—well, let us be mod-

 

 

 

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Get in touch with your local secretary and make your reservations early.

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April 13, 1927

MICHIGAN

TRADESMAN 21

 

MEAT DEALER |

est, and call it $400,000. He owns his
business. He owes nobody. He is a
chain store merchant who built his or-
ganization single handed from that $4.-
start. He operates in San Francisco.
His chain is known as Great Western
Grocery Co. His name is Harry
Wissman. Talk about no chances.
Paul Findlay.

——_+> >

Large Cities and Meat Retailing.

It is figured that when a retail meat
dealer supplies the needs of one thou-
sand consumers he has a pretty good
chance for success. The average
number of consumers per store in Chi-
cago and New York is 429 and 462 re-
spectively, according to estimates as
published in “Methods and Practices
of Retailing Meats,” by W. C. Davis,
of the United States Department of
Agriculture. The difference between
the number of consumers that guar-
antee a fair chance for success and the
average for our two largest cities is
quite appreciable and when we con-
sider the rental value of space in the
large cities we may well wonder how
many retailers are able to live at all.
In figures released by the Chamber of
Commerce of Dallas, Texas, it is shown
that from over 1,100 to over 1,700 con-
sumers patronize retail meat stores in
the states of Texas, Arkansas, Okla-
homa and Louisiana. Perhaps it would
be better to say that the population is
as given in relation to number of
stores selling meats. In many sec-
tions of the states mentioned livestock
is killed on farms and so consumers
do not depend so much upon the re-
tail markets as in congested cities. Re-
gardless of this, however, less than
five hundred logical consumers per re-
tail meat store does not spell prosper-
ity for the average retailer of meats
Like other business endeavors, some
retailers succeed very well and do far
more than their pro rata share of meat
distribution. This does not alter the
general condition, for what one does
above the average must come from the
stores that do less than an average
amount of business. The meat re-
tailing business is conceded to be an
overcrowded one in the large cities and
we wonder how anyone could develop
courage enough to start a business
when percentages for succeses are so
unfavorable. We may suppose that re-
tailers take the same chance when they
open a shop that some humorists
claim they take when they get mar-
ried. They expect to be the exception
and win out where others fail. As a
matter of fact, many do, but the: fail-
ures recorded in the retail meat busi-
ness are numerous enough at times to
be appaling. Capacity business is the
means most depended upon for suc-
cess, and special prices are used to
accomplish _ results. As a result,
dwellers in large cities are able to buy
meats at prices comparable with any

in the country, quality and service
considered.
—_—_22 >

How Long Can Meat Be Held?

We were asked to-day how long
meat could be held without spoiling,
and the question was intended to bring

out a practical answer, taking into con-
sideration present methods of handling
meats. In 1916, Ralph Hoagland, W.
C. Powick, and C. N. McBryde, all of
the Bureau of Animal Industry, U. S.
Department of Agriculture, concluded
research that meat
could be held in cold storage at tem-
perature above freezing for as long as
77 days, but it was not thought pos-

after extensive

sible to hold it in many vacking-house
coolers longer than 55 days. We are
glad that the latter conclusion was
reached and if meat is to be held for
even 55 days conditions must be above
what is found in most coolers where
meat is held unfrozen. In theoretical
temperatures of 20 degrees Fahrenheit,
meat will mold in two or three weeks,
partly because the air of the cooler is
apt to be somewhat moist and partly
because temperatures are seldom held
uniform for long periods. At such a
temperature the interior sections of a
heavy beef carcass or the pieces of
meat in the center of packages would
not receive the full benefit of the cold
air for some time and unless previous
cooling had been very effective the
meat in the center would be in danger
of being injured. Coolers especially
adapted to holding meats unfrozen and
when vigorously attended as to even
refrigeration may be expected to hold
meat in a good state for periods of
three or four weeks, although some
trimming is apt to be necessary to re-
move dry mold. Under unusual and
favorable conditions the
period of holding may be extended,
but this hardly applies to usual opera-
tions. Retailers seldom have coolers
that are adaptable to holding meat
very long, unless in special compart-
ments where the temperature is below
freezing. Some retail coolers are bet-
ter than others, and those operated by
means of mechanical refrigeration and
dry as a consequenre are by far the
best. Ordinary retail coolers must be
opened frequently and the admission
of air and moisture hurts the keeping
possibilities of the meats. Such things
as livers and other offal have to be
watched carefully. Pork will spoil
quicker than beef or lamb, and veal will
not hold up as well as beef either.
Three or four days to a week is long
enough to hold meat in any ordinary
retail cooler unless cured, smoked or
cooked.

especially

a

Hides, Pelts and Furs.

Green, No. 2 ooo Oe
Green, No. 2. EEE iC Say 08
Cuveq, No 2 i 10
Cura, No. 2 2 09
Calteskin, Green, No. ft 0. 12
Calfskin, Green No. 2 _____.______-_ 10%
Catenin, Cured No. 1... 13
@attekin, Cured, No. 2 20 o 4 11%

Horse, No. 1
Horse. No.

 

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Shearlings

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se tL 07
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washed, fine 20. cja @25

———_++-+____—

Greenville—Fred A. Richmond has
engaged in the grocery business on
North Lafayette street, The Wordcir
Grocer Co., of Grand Rapids, furnish-
ing the stock.

 

 

Phone Automatic 4451

WHOLESALE FIELD

SEEDS

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Street
Granp Rapips, MicHIGAN

 

 

 

 

 

 

 

Yellow Kid Bananas
all year around

Bananas are the year ‘round fruit.
They are clean, whoesome, nutritious and
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“Yellow Kid’? Bananas are uniformly
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The Vinkemulder Company

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

WoRDEN GROCER COMPANY
The Prompt Shippers |

 

 

 

Don’t hesitate to recommend

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OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

 

 

 

 

 

 

 

 

MICHIGAN

TRADESMAN

April 13, 1927

 

HARDWARE

Michigan Retail Hardware Association.
President—George W. McCabe, Petos-

ey.
* aati ioeaaaes L. Glasgow, Nash-
e.

Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

v

 

 

Getting the Trade of the Amateur
Gardener.
Written for the Tradesman.

The keynote of the hardware deal-
ers appeal to the housewife is, or
should be, “Complete equipment makes
household work easy.”

In the same way the hardware deal-
er,in his efforts to get the trade of the
backyard gardener, should adopt a
similar slogan, “Proper equipment
makes the garden productive.”

Before he attempts to cater intelli-
gently to this trade, the hardware deal-
er will find it worth while to study
conditions as they exist in most com-
munities in North America. With
greater leisure and greater wealth
there has been, in recent years, a grow-
ing tendency toward the improvement
of homes and the surrounding little
patches of lawn and garden. Numer-
ous Horticultural Societies have arous-
ed a keener interest in flowers, for their
own sake and as a contribution to the
ideal of the City Beautiful. Grounds
are better kept, even in the poorer sec-
tions of our cities.

The wealthier people hire this work.
But among those who look after it
themselves, whose individual sweat
drips over the turned-up clods, there
are few indeed who have an expert
knowledge of gardening or who have
anything like adequate equipment to
get results.

The wealthy individual who _ hires
his work done often has a full supply
of tools. Sometimes the man he hires
supplies the tools. But the individual
who does his own work rarely has
much more than a spade, a rake, a hoe
and perhaps a watering can.

Hence, there is a big field awaiting
the hardware dealer in which he can
develop considerable trade. Unless
the hardware dealer does his utmost to
put across the doctrine of “adequate
equipment,” the great majority of back
yard gardens will prove failures for lack
of proper cultivation.

I have heard of one city man who
dug up his little plot of ground with
the spade, planted seeds in rows
scratched with the same implement,
and then left the crop to take care of
itself. Naturally, that garden was a
failure. “There’s nothing in garden-
ing,” said the man.

Yet another man, on a back-yard plot
less than forty feet square, raised in
one season more than enough produce
to pay a $100 tax bill. Of course he
used the stuff himself, but it reduced
the ordinary table expenses by that
amount.

That man, however, did not attempt
to do it all with a spade. He had a
fairly complete outfit of garden tools,
studied his subject pretty thoroughly,
started some plants indoors so that
they could be transplanted early in
time to produce vegetables while prices
were still high; and where vegetables
matured early, he invariably secured a

second crop of some sort from the
same soil.

In successful gardening, adequate
equipment is very important. The
hardware dealer has that equipment in
stock. He can sell more of it, and sell
it more easily, if he drives home to the
prospective gardener the practical im-
portance of being fully equipped for
his work. First, that cultivation is the
keynote of successful gardening. Sec-
ond, that successful cultivation is pos-
sible only with proper tools.

In every community there are many
people with whom gardening is a
hobby. These people plant gardens
every year as regularly as the frost
comes out of the ground.

One hardware dealer some years ago,
when the “Greater Production” cam-
paigns were in progress, made use of
this fact. He went early in the spring
to one of the local newspaper editors.

“See here,’ he said, “why not start
a home gardening campaign? Make it
local. Tl give you a list of men right
here in town who supply their own
tables from their own back yards, year
in and year out. Get each of these
his experiences and
methods, and run the series in your
paper the last half of April and the
first week of May. tI will please the
people, interest the public, and do no
harm to the grocers’ sales of imported
stuff, since the home-grown stuff comes
on far later.”

The newspaper took up the idea.
The local gardeners—people known to
everybody—fell in with it. The stuff
was not theory, but practical experi-
ence. The hardware dealer used space

men to tell of

on the home gardening page to adver-
tise garden tools and equipment. It
was a week or two before his com-
petitors woke up to what was happen-
ing.

It is not difficult to sell tools to
enthusiastic gardeners. Many new en-
thusiasts, however, do not realize the
wide variety of garden tools available.
It is for the hardware dealer to tell
these people, through window displays,
newspaper advertising and direct-by-
mail advertising, just what he has to
offer.

Many people who do not garden en-
tertain a deep and settled conviction
that back-yard gardening is a losing
game; that when the cost of the tools
and of the seed is counted and set off
against the value of the production,
there is usually a debit balance.

This is undoubtedly true of the care-
less and inefficient gardener. But it is
not true of the man who goes about
the work intelligently. The idea that
back-yard gardening does not pay has
been fostered by the numerous jokes
appearing in the “funny columns.”

But the gardener who goes about
the problem intelligently and system-
atically, who studies the possibilities,
who knows when to plant and what to
plant or is willing to learn, who buys
just the tools he needs, will in almost
every instance make money out of his
garden plot; and will secure, thrown
in for good measure, a great deal of
needed and healthful open-air exercise.

These points are worth remembering.
For, while the hardware dealer will

 

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April 13, 1927

secure a certain amount of garden tool
trade by merely advertising garden
tools as such, he will secure a great
deal more if he advertises with a view
to converting the host of non-garden-
ers into spare-time tillers of the soil.

Here is a talk that can be used in
your advertising, or for a show-card
in your window display:

What Home Gardening Will Do For
You

It will save you money.

It will give you fresh vegetables of
all kinds in season.

It will give you a stock of winter
vegetables.

It will furnish healthful and not too
heavy out-door exercise.

It will help clear your mind after a
hard day’s work.

Plant a Garden

These are just a few of the advan-
tages of the home garden to be driven
home in your advertising. Against
such a background of solid argument
show your goods and talk them up. A
prospect is far more interested in gar-
den tools if you have first interested
him in gardening, and sold him on the
gardening idea.

Just a word of warning. Don't
knock your own game. Don’t knock,
even for the sake of being funny.

An amateur gardener bought a few
seed packets from a hardware dealer
and commented, jocularly:

“There's fifty cents all shot to pieces.
And I suppose I’ll harvest about two
cents’ worth of lettuce and a cents’
worth of wormy radishes.”

“Tt is rathe ra joke, isn’t it?’ agreed
the complaisant hardware dealer.

Suppose, instead, the dealer
said:

“Tt’s that way with some people,
but I don’t think you'll find it works
out like that. You know John Brown,
on West street? That man puts in a
garden every year. He's got a little
plot, but all season through he has
fresh vegetables for his table, and
plenty more to give away; and gen-
erally he stores something for the win-
ter. Not an awful lot, perhaps, but
it helps. And there’s the outdoor ex-
ercise in the bargain.”

had

Any customer would be considerably
perked up by hearing of the success in
backyard gardening of someone he
knew. And if the hardware dealer
went further and discussed the mys-
teries of fertilizers and cultivation, he
would realize that backyard gardening
was, not a sorry jest, but a serious
proposition in which intelligent effort
produced dividends.

So don’t discourage your garden tool
prospects by suggesting even in jest
that their effort is futile. Rather, cite
human experiences and proven facts to
show that it’s worth while.

In putting on a garden tool display,
give prominence to the less familiar
lines. Show a full assortment—wheel
barrows, garden. trowels, weeders,
planters, hoes, spades, rakes, spading
forks, shovels, garden lines, reels,
pruning shears, hedge shears, turf
edgers, canvas and leather gloves,
long pruning hooks, lawn rakes, ex-
tension ladders, garden hose and hose
reels, and spraying devices. A sugges-

MICHIGAN

tion of spring should be added wher-
ever possible—artificial leaves and
flowers, boxes of plants, squares of
green turf, loose earth with lines and
stakes to indicate rows. The seed
packets lend color to such a display.

Simultaneously with his window dis-
play, the hardware dealer’s newspaper
advertising should deal with home
gardening—stressing the sure results
of good work and the importance of
good equipment.

In selling garden tools, do not ac-
cept the idea that every purchaser is
after the cheapest article he can find.
Show both the best and the cheapest,
and urge quality wherever possible.

Thus, one customer hesitated be-
tween a 35 cent rake and another at
85 cents. The dealer said:

“This is just like the capital expendi-
ture in fitting out a factory. The manu-
facturer could put up a ramshackle
building very cheap. It would last a
year or two. He builds substantially
because it pays in the long run. The
price of an article depends on the ser-
vice it gives you. Is it cheaper to buy
a 35 cent rake that will last you a
couple of years, or to pay 85 cents for
a rake that is good for ten years?
This cheap rake is the very best you
can get at the price; but the high-
priced rake will give you the best value
you can get and many times the ser-
vice.”

The customer in this instance did
not respond at once. He bought the
cheap rake. A year later he came back,
refused a similar cheap rake, and in-
sisted on having the good one.

That was a case of a cheap buyer
converted by hard experience into a
quality buyer. But in many instances
the cheap buyer will be converted the
first time by the salesman’s argument;
and in any event, the salesman is pro-
tecting the store against a “come
back.”

Even where back-yard gardening is
not taken up, the dealer will find a
good market for horticultural and lawn
supplies. Many people keeping their
grounds attractive. Public interest in
flowers is increasing. A growing army
of rose fanciers in themseives afford a
large market for a certain line of tools,
sprayers, insecticides and fertilizers.

The hardware dealer should aim to
cater to all such activities. A good
help in so doing is a carefully classified
mailing list of (a) back-yard gardeners,
(b) horticulturists, (c) fruit growers,
(d) specialists, such as rose fanciers.
In addition to your window display
and newspaper advertising, send out
to this list carefully prepared circular
letters, designed to appeal to each class
of recipients.

The more you study the various gar-
dening activities, the more you know
of problems and equipment, the better
your position to cater intelligently to
this trade. It is an asset to any store
to be known as the headquarters for
any particular line, where the cus-
tomer can secure, not merely the exact
goods he needs, but intelligent advice.

Victor Lauriston.
——_»>-.

The exclusive right to look down on

others is monopolized by the aviator.

TRADESMAN

 

23

 

 

Henry Smith
FLORAL Co. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

 

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly lst May
Picking and is one of the very
highest grades sold in the U. S.
If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER

337-39 Summer Ave., N

. W.
GRAND RAPIDS, MIC#i.

SIDNEY ELEVATORS

Will reduce handling expense and
speed up work—will make money for
you. Easily installed. Plans and in-
structions sent with each elevator,
Write stating requirements, giving
kind of machine and size of plat-
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will quote a money saving price.

Sidney Elevator Mnfg. Co., Sidney, Ohio

 

 

 

 

aed oe

 

 

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24

COMMERCIAL TRAVELER

Delayed Letter From Our Honolulu
Visitor.

Hilo, Hawaii Island, Feb. 15—Co-
coanut Island marks the entrance to
the Bay of Hilo, the only harbor on
this island, the largest of the Hawaiian
group. Here is the only subdued vol-
cano in captivity— Kilauea.

From the veranda of the Volcana
House, one may see, rising from the
crater of Kilauea, clouds of smoke,
steam and sulphur fumes. In the in-
tervening space are barren fields of
lava rock, several miles of dead, burn-
ed out cinder, absolutely arid, utterly
desolate.

In former times one went by horse
over the trail leading to the crater, but
now a motor car leads one to the brink
in a few minutes. It is a wierd, al-
most uncanny, experience to travel
over the gnarled and knotted surface
of lava rock. Cracked and_ broken,
twisted into inconceivable shapes, this
dead mass continues for miles. Over
this scene of desolation a motor road
has been constructed, and one may now
park his car within a few feet of the
brink.

Leaving Honolulu on_ the 5. 3.
Haleakala on Tuesday afternoon, we
pass the Island of Maui and reach Hilo,
our destination, at 7 a. m., 200 miles
distant.

After breakfast on the ship, at 8
o’clock we boarded a special observa-
tion car train which is drawn up at the
dock, and departed for a scenic trip
along the sea coast through picturesque
sugar plantations, across deep gorges
and most wonderful waterfalls and re-
turn to Hilo for luncheon at a very
comfortable hotel.

After lunch, you start for Rainbow
Falls. which, next to the volcano, is
one of the chief attractions of the
Island. which while of no great magni-
tude, presents to the observer the ever
present rainbow, caused by a perihelion
of the mist and sunshine. You pass
through a wonderful aggregation com-
posed of verdure—the celebrated fern
forest—and many other scenic effects
of the Hawaiian National Park, and
finally land at Volcano House about 3
p. m.

After checking in at the hotel, you
proceed at once to the crater via auto,
get a daylight view of same, and at
dinner time return to the hotel for a
very satisfving meal.

I had alwavs supposed that Pele was
a mountain, but a close-up reveals the
fact that Pele is the Hawaiian goddess
of mountains, who, with her six sisters
and a brother, supposedly came from
Kahiki (Samoa) in ancient times
These deities lived first at Oahu (Hon-
olulu): then they moved onward to
Molokai: and finally “lit” on the Island
of Hawaii. The cone-like craters ol
the volcano were their houses. and
when these craters roared and flamed
the goddesses were dancing The
Hawaiians occasionally threw the
bodies of relatives into a crater in order
that they might join the company of
the deities and afterward befriend the
familv—a_ finality in the disnosition of
relatives who are “wished”? upon you,
which carries with it an appeal to rea-
son. Whenever there was an eruption
the people would pick Ohele berries
and toss them into the crater as an
offering to Pele. Thev also sacrificed
pigs, for pork was supposedly a favor-
ite dish of the gods.

At present writing Kilauea is smol-
dering. There is little of the pyro-
technic to interest one, but it is still
the great attraction of the Islands, and
one with a gift of imagination can see
great possibilities.

Mauna Loa (great mountain) is by
far the largest volcano in the world.
From a base measuring at sea level
about seventy-five miles from North to
South and fiftv miles from East to
West. it rises gradually to a height of
13.675 feet. But Mauna Loa, which is
crowned on top by the crater Mokua-

 

MICHIGAN TRADESMAN

weoweo (try and spell this backward,
and when you have done this “try
and get” a correct pronunciation), but
it has been inactive for years, so that
for real hilarity the natives, and, in-
cidentally, the cash customers, have to
fall back on its understudy, Kilauea,
for excitement, and this element is not
oozing out to any great degree. Now
wherever a section of the mountain
side caves in, the populace put out the
cat. wind the clock, and prepare for
a cabaret performance of the highest
order. 1899 was the date of its last
performance, which is still the talk of
the town.

But Kilauea, which only rises to a
height of 4,000 feet above sea level,
still “acts up” at intervals, and evi-
dences of what it has done are at hand
and interesting.

At present the lava has entirely dis-
appeared, and while there is a rumbling
sound like a stone crusher, and a cloud
of dust accompanying it, we must use
the guide’s own words as to what it
would be if the stoker were not asleep
at the switch:

“When in eruption it is a gorgeous
sight, and at night the steam and
smoke are lit up until the heavens are
as bright as day. The long, snake-like
flow of lava balow becomes intense in
its glow. The crater seems to realize
that it could make a better showing at
night and the fountains of fire are more
active, while the great boulders, some
of them weighing more than a ton, are
thrown into the air at more frequent
intervals. It is a revel of fire, the very
incarnation of the Hawaiian idea of
the goddess Pele.”

Kilauea’s crater is eight miles in
circumference, but its active zone is
only about 3,000 feet across, and is ac-
cessible by a well marked trail, with a
depth of several hundred feet, varying
according to the extent of the erup-
tion. At present, as before stated, the
lava flow has entirely ceased, and only
for the constant rumbling and oc-
casional avalanche of rocks, disappear-
ing into the depths, one might call it
peaceful.

But Hawaii has other mountains,
and while they are not accessible to
transient visitors, they are very much
in evidence and awesome. For in-
stance, there is Mauna Kea—called
White Mountain from the perennial
snow upon its summit. It is taller
than Mauna Loa, being 13,823 feet, the
greatest of any in the Pacific Ocean. It
lies to the Northeast of its sister, and
still further along is Mauna Hualalai,
8.269 feet in height. Its last eruption
was 125 years ago, and while IT was in
no particular hurry I decided that $9
a day at the Volcano House, might
prove too devastating to warrant me
in waiting for the next reel.

There are forty volcanic peaks in the
Hawaiian Islands. On the island of
Maui is Mauna Halekala, which, rising
to a height of over 10,000 feet, has at
its summit an extinct pit crater which
is the largest’ in the world. This
crater is seven and one-half miles long,
two and one-half miles wide and covers
an area of nineteen square miles. Its
greatest depth is 2.720 feet.

This is about all I can say about
volcanoes, except that by watching
your step and without the aid of a
ecout you can find various (7) bazaars
where relics are to be had, presumably
not made in Germany. for transmission
to your friends in the States, at twenty-
five cents per pound, plus insurance.

The principal products of the Island
of Hawaii are sugar, rice and coffee. as
well as bananas. which are to be had
“every” day. Pineapples are also a
highly commercial product.

In addition to these industries con-
siderable attention is paid to stock
raising, sheep and cattle predominating.
the most of which live stock is shipped
to Honolulu on barges built for this
express purpose. Then they are
slaughtered and_ distribution, purely
local, is made. One large ranch is
said to contain 500,000 acres.

Hilo. is the second largest city in the

      
 

ews.
444
’ es

  
 

  

mn

It is the Tuller

Gor Value

Facing Gran
the heart nd Dee. Pets

leasant rooms, $2.50 and up.
ard B. James, Manager.
DETROIT, MICH.

OTEL

ULLER

April 13, 1927

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.

New Hotel with all Modern Con-
veniences—Elevator, Etc.

150 Outside Rooms
Dining Room Service

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Roms with Bath $2.50 and $3

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Grorce L. CROCKER,
Manager.

 

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel
400 Rooms -t- 400 Baths

RATES
$1.50, $2, $2.50 and up per day.

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home.

 

 

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria <i- Sandwich Shop

Four Flags Hotel
NILES, MICH.
80 Rooms—50 Baths
30 Rooms with Private Toilets

Cc. L. HOLDEN, Mgr.

 

 

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

Under the new management of Mr.
and Mrs. EB. L. Leland offers a warm
welcomne to all travelers. All room
rates reduced liberally. We set a
wonderful table in the Dutch Grill.

Try our hospitality and comfort.
E L. LELAND, Mgr.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ote Michigan

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.

 

$2.50 up with bath.
CAFETERIA IN CONNECTION

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

 

 

WILL F. JENKINS, Manager

 

 

|
i
i

 

 

 

 

id a i ANAS RIBAS OTTER nt

ee

April 13, 1927

MICHIGAN

TRADESMAN

25

 

Territory of Hawaii. It is the prin-
cipal port of the largest island and has
a population of approximately 15,000.
It is beautifully situated on a deep bay,
which is the largest harbor in the en-
tire chain. It has many fine buildings
and residence properties. It is said to
be the wettest town in the Islands.
There is a saying to the effect that “it
is always raining at Hilo, but as Mark
Twain put it: “What if the rain sifts
down? ‘The umbrella (Banyan) tree
is at hand and the india-rubber tree
stands at our very door.” Sometimes
in Hilo it rains on one side of the
street, while the sun is shining bright-
ly’on the other. —

There is much more to be said of the
Island Hawaii, but this may be found
in the ordinary reference books.
could spend a wezk or two there and
find something sensational to disclose
every day, but I want to leave some-
thing for those who may follow me,

One of the most attractive of the
islands is Maui, about twenty-six miles
Northwest of Hawaii. It is formed by
two mountains, connected by an isth-
mus. The peaks of its mountains and
the valleys intervening are noted for
the beauty of their tropical scenery.
It is the second largest of the group,
produces large crops of sugar-cane and
pineapples, and is known as the “val-
ley” island. It has its own sugar mills
and pineapple canneries, and with
proper fertilization produces five tons
of raw sugar to the acre. ‘here is
one peculiarity to be noted here and
that is it requires from fourteen to
sixteen months to mature a crop oO
sugar cane, and I think about the
same time for pineapples. It produces
a brand of coffee known as the Kona,
which has an international reputation.
Also a superior brand of Guava jelly.

Our next point of debarkation is
Kahoolawe, which though unimportant
in size, is still to be reckoned with in
the commercial world. While its
mountains are rugged and have very
little verdure, the valleys in between
afford fine pasture for numerous large
flocks of sheep. -

This condition also applies to Lanai,
seven miles further on. It also has a
mountain range and produces a great
deal of mutton.

Molokai is our last point of visita-
tion. This island is about forty miles
long and has an average width of
seven miles. On the Kalawaoo penin-
sula is the leper colony, spoken of
elsewhere. It is separated from the
main land by a rock wall 2,000 feet in
height. This spot is never spoken of
without a warm glow of admiration for
that noble martyr, Father Damien, a
Belgian priest, who, in 1873, voluntarily
joined the colony of lepers to help them
and then later contracted the disease
and died. Robert Louis Stevenson
wrote a glowing tribute to Father
Damien, in which he called him “the
man who shut with his own hands the
door of his own sepulcher.” Molokai,
like all the other links of the chain is
productive and growing in importance.

There is a tri-weekly boat service
beween all the Islands, and while the
boats are not large, they are perfectly
safe and the service is most excellent.

Our return to Oahu (Honolulu) was
without incident of note except that I
formed the acquaintance of two or
three individuals who were variously
interested in the pineapple industry,
and who supplied me with much first-
hand information which I have al-
ready conveyed to Tradesman readers.

Also I learned much of the human
side of Hawaii affairs, which I have
reason to believe might be of much in-
terest to my “back home” acquaint-
ances.

It is just possible that one per cent.
of civilization may know something of
the inner or more personal affairs of
the Hawaiians—not more.

On this human side Hawaii is a
fascinating inter-racial experiment sta-
tion where under the American flag,
with white leadership and Christian

background, on the foundation of a
brown-skinned Polynesian population,
there is being built up a community
combining representatives of the lead-
ing races of the Pacific area—Chinese,
Japanese, Korean, Filipino and Ameri-
can, with a sprinkling of Porto Rican,
Russian, German, Spanish, Portuguese
and Norwegians. If this sociological
experiment succeeds, it will throw rays
of light over both sides of the Pacific,
and have much to do with the settle-
ment of racial problems which now
confront us, and still greater ones re-
served for the future.

Here in Honolulu it is possible that
every sixth person you meet is a
Caucasian, and yet they all intermingle,
not only in a commercial and industrial
way, but in social affairs as well, in the
church, theater and other public places.
They were in evidence the other eve-
ning at the opening of the Royal
Hawaiian Hotel, where angels would
fear to tread.

On the streets you will see bevies
of bright young girls and boys, each in-
dividual therein being of a different
race. There are few negroes here—
only two or three families, and they
are segregated—but you will see South
Sea Islanders who seemingly possess
their traits and yet are not isolated.

In their early life the Hawaiians
were pagans, but in addition to their
forms of worship there was a wide-
spread system of sorcery, incantation
and mental healing carried on by so-
called “medicine men.’ Human sacri-
fices were common, but they were
never, so far as known, cannibals.
There was a certain class of mind
healers who had a cheerful custom of
praying people to death.

The family tie was a very light one
and polygamy was much _ practiced.
Also the moral code was not seriously
respected. In fact, the first appear-
ances of the missionaries a century ago
found them practically “down and
out.”

But with much that was degrading
and barbarous, the ancient Hawaiians
had much that was noble. They were
great fishermen and sailors, and always
industrious.

I believe in my account of the voyage
across from Los Angeles to Honolulu,
I mentioned the fact that my stateroom
mate was a Mr. Waterhouse, but at
that time I did not know that he was
so prominent in the affairs of the
Islands. The fact is that he is the
Hon. William Waterhouse, of the dis-
tinguished family who have been
prominent in the affairs of the Islands
for upwards of two hundred years. My
meeting with this interesting individual
was a most fortunate one, in that I
found him not only a fund of informa-
tion on all Hawaiian affairs, but he
brought me in touch with other men
of affairs here. Not only have I had
tunusual opportunities of meeting them
in their private offices and homes, but
in public functions where I have had
an opportunity of telling them about
the virtues of the Wolverine State.
Every day since my arrival have I had
autos at my service, have visited every
nook and byway on the Island of Oahu
and been favored by invitations to
participate in worth while social affairs.

Dictators of fashion will be astound-
ed when they know that the natives
here complain that styles of clothing
introduced from the States and for-
eign countries have proven detrimental
to health, which accounts for the
prevalence of the Holoku. It is still
shown in the fashion plates of the
aborigines, and is in reality a simple
gown, the only garment which hangs
from the shoulders, has a yoke, but no
belt, and flows in ample folds to the
feet. It often has a train and is made
in many different materials and colors.
The “flapper.” however, now predom-
teeters and as we all know, wears even
ess.

It is interesting to hear the various
angles on the life and career of Kala-
kaua. the last king of Hawaii. He was

elected and not a hereditary monarch,
and while he has been canonized there
seems to be little doubt but what he
was at most times a “naughty boy”
and more or less a dreamer. It was
Kalakaua’s personal conduct, which
had much to do with the final dissolu-
tion of the monarchy. It was the busi-
ness element of Honlulu who instigat-
ed the revolution, carried it on almost
without bloodshed, and brought about
present very satisfactory conditions.

\Wages paid labor in the Islands are
largely based on those paid in the
States. The laboring class, however,
is almost exclusively confined to Japan-
ese and a sprinkling of Filipinos. They
exhibit a high degree of efficiency, but
they are not without their labor or-
ganizations ,and while strikes are in-
frequent, if one is projected, it speedily
becomes fast and furious, but with an
absolute absence of disorder.

Mr. Waterhouse told me of a strike
staged by the Japanese labor federa-
tion in the spring of 1890. The move-
ment was most cleverly organized.
Only on one island did the laborers
strike. On the others they kept work-
ine and out of their wages paid strike
benefits to support the strikers. Thus
the sugar planters were forced prac-
tically to finance a strike against them-
selves. The Japanese laborers un-
doubtedly had some real grievances
and deserved a better wage and im-
proved living conditions. But they
went about things in such a national-
istic fashion, even reporting non-
strikers to their home-town officials in
Japan. At one time it looked as
though American control of the Islands
depended on the outcome of the strike.
But it was finally settled and there is
to-day a much more satisfactory rela-
tion existing between employer and
employe.

The Japanese, however, in civil af-
fairs, are by no means a unit. They
have two parties—progressives who
favor Americanization and reactionaries
who oppose it. This enters into the
educational program to a great degree.
Some Japanese are very strong for re-
taining the kindergarten grades as a
part of their language schools, while
others recognize the fact that kinder-
garten work should be in English. But
for all this clashing, the result is that
the Nuanu kindergarten in Honolulu,
built and financed in every way by
Japanese, is administered on standard
American lines, on a_ free basis.
Language schools are in evidence, but
the march of time will speedily amalga-
mate them with the public school sys-
tem. Seventy-five per cent. of the
public school attendants are of oriental
extraction. It is worthy of notice that
the two daily Japanese newspapers are
printed partially in English.

Such of the aliens who have become
naturalized, and manv of American
adoption through birth, possess a
strong and abiding love for our coun-
trv, as evidenced by this little incident
told me the other day:

A friend asked his chauffeur: “Joe,
you aren’t pure Hawaiian, are you?”
“Oh, no,” he replied, “My father was
part-German and part-Portuguese and
my mother was part-Hawaiian and
part-Chinese.” “Well, Joe, what does
that make you?” “Me Oh, I all
American.”

A teacher told me the other day that
fifty per cent. of her pupils were Jap-
anese. I told her she ought to be
proud of the position she occupied;
that she was virtually building a bridge
between Japan and America.

Apropos of the volcanoes and Pele,
the goddess of volcanoes, I heard
Professor Adams tell one which incor-
porates tradition in a very interesting
form. It certainly interested me after
having viewed the volcanoes.

Kapiolani, daughter of the great
chief, Keawe-Mauhili, of Hilo, was one
of the noblest characters of her time.

Though at one time intemperate and
dissolute, Kapiolani became an ex-
ample to her countrywomen of virtue

and refinement and excelled them all
in the readiness with which she adopt-
ed civilized habits and sentiments.

In December, 1824, she determined
to break the spell of the belief in Pele,
the dread goddess. In spite of the op-
position of her friends, she made a
journey of 150 miles on foot to visit
the great crater of Kilauea, in order
to defv the wrath of Pele, and to prove
that no such being existed. On her
way she met the priestess of Pele, who
predicted her death if she carried out
her proposed plan of defiance. She
spent the night in a hut near the edge
of the crater. and the next morning
descended five hundred feet inside the
crater, to what is known as the “black
ledge.”

There in full view of the grand and
terrific action of the inner crater, she
ate the berries consecrated to Pele, and
threw stones in the burning lake, say-
ing: “Jehova is my God. He kindled
those fires. I fear not Pele; but if I
trust in Jehova, and he preserve me
when breaking her Tabus (laws), then
you may all serve him.”

Kapiolani’s name is a token of high
esteem. The principal park in Hono-
lulu bears it, and you will hear fre-
quent allusions to the “greatest act of
moral courage ever known.”

Another story I heard was to the ef-
fect that Capt. Cook was killed by his
own crew in a mutiny caused by the
appearance of mosquitos. I can well
believe it. Frank S. Verbeck.

—_2~+ >

Battle Creek—Creditors of Armour &
Co. have sold the breakfast cereal
p.ants, Maple-Flakes, Inc., and Armour
Oats to the Ralston Purina Co. of St.
The plants, located at Battle
Creek and Milwaukee are valued at
$2,000,000. The Ralston company has
plants at St. Louis, Buffalo, Kansas
City, Minneapolis, Fort Worth, Nash-
ville, East St. Louis and Woodstock,
Canada. The Armour company will

Louis.

continue its grain dealing business with
no change.

Detroit--M. J. Peterson & Co., 304
lloffman building, has been incorpo-
rated to deal in brick, lumber, ete.,
and to operate a saw mill, with an
stock of $100,000
preferred and 125,000 shares at $1 per
share, of which amount 50,000 shares
has been subscribed and $5,000 paid

in in cash.

authorized capital

Monroe—A. Wagner & Bro. 31
East Front street, are celebrating their
69th business anniversary, by conduct-
ing a special sale of their jewelry, sil-
verware, etc., stock during the entire
month of April. The store was opened
at its present location in 1858 by A.
Wagner.

 

 

HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.

 

26

DRUGS

Michigan Board of Pharmacy.
President—James KE. Way, Jackson.
Vice-Pr-esident—J. C. Dvkema, Grand

Rapids.

Director—H. H. Hoffman, Lansing.

Coming Examinatios—Grand Rapids,
Mareh 15, 16 and 17; Detroit, June 21,
22 and 23.

What Price Modern Stores?
Several druggists recently engaged

in conversation found their talk drifting
to the importance of putting their best
foot forward in the matter of store ap-
pearance.

“| appreciate the importance of all
this,” said one, a druggist from a sinall
town, “And I have a real problem along
this line in a new drug store that has
recently opened, with all new fixtures
and a peppy proprietor that promises
more than average competition.

“From a purely financial angle I
would say that I am not able to re-
model my store, but from a business
angle I am aware of the fact that I
am going to have to.

“I can compete with this man with-
out fear on merchandise alone, but the
town folk won't let me do it. Since
the new store. has opened I am daily
made aware of the fact that they value
store appearance. So you see I have
a problem indeed!”

Spoke up the
“Custo-

“There you have it!”
advocate of modern. stores.
mers, even of years standing, are often
ready to go to the newer sore, the
store that has ‘style’ and there seems
nothing to do but fall in line or drop
out. And it’s hitting us men who have
been in the business ten to fifteen years
in the pocket book, and hitting us hard
to fall in line.”

A third man of the group now joined
in the conversation. ‘“I’d like to go
on record as saying that new, or ap-
parently new, fixtures, need not flatten
the store purse quite so flat if a fellow
is willing to do a lot o. planning, plus
some work, to modernize his store.
And I am prepared to prove it. All
those interested jump in my car and
let's take a run out to my place.”

The number taking advantage oi the
offer indicated that the problem was
one that many druggists are interested
in, for half a dozen men, from as many
towns, made the trip to see the re-
modeled store.

“This,” said the host, on arriving,
“Is what I have to offer to back up
my statement. True, you cannot ap-
preciate to the full just what I have
done, but perhaps you can picture wha:
the store was when I tell you that it
was of the vintage of 1910, and that
the business hes rocked along just as
I had started out until about a year
ago a competitor opened fire across the
street.

“It did not take me long to get wise
to the fact that my store wasn’t what
it used to be. The folks seemed to be
tired of eating sodas off my ancient
tables, where every scratch in the var-
nish greeted them like an old friend.
They preferred the gleaming marble
top tables across the way, unless my
eyes were deceiving me. Neither could

the merchandise off my ancient shelves
compare with the same stuff when

MICHIGAN

taken off a length of plate glass across
the street. Folks that I wouldn’t have
thought it of were being lured by the
glitter of that store, and by the way
its proprietor had of greeting them like
they were long lost rich uncles.

“But it takes a fight to put me down,
and I decided that if shine and glitter
was what they wanted I would give
them shine and glitter. But when I
priced new fixtures I was simply flab-
bergasted, to use a good old-fashioned
word.

“Looking about the store that night
i took stock of what I had. All the
fixtures were good substantial mahog-
any. But the varnish was checked, and
the gimcracks that 1910 style demand-
ed were decidedly out of place in these
straight line days.

“Next morning I hung out a sign,
‘Closed for remodeling!’ and with the
aid of a painter, and all the hired help
we got busy. Varnish was removed
as fast as willing hands and varnish
remover could remove it. And as it
came off a new coat went on, and
when that was dry it was waxed until
it gleamed.

“Display cases and wall cases were
attacked. In the former I had plate
glass shelves fitted. But I used the
old wood shelving, covered with an
attractive shelf paper, in the wall cases
And I’ll venture to say that not one
in ten of my customers stop to think
that the paper covers the wooden
shelves that they had tired of.

“The serving tables presented a prob-
lem, as did the fountain. But when
the former had been revarnished, and
plate glass fitted over the top they had
all the charm of marble. And when
the fountain had had a fancy, heavy
looking top, and a lot of dust catching
decorations removed, and put on its
new dress of varnish and wax, it was
nothing to be ashamed of.

“The floor, unfortunately not tiled,
was covered with a tile design, lino-
leum, and the black and white squares
were very effective aiter the floor was
waxed and ready to put in use.

“Tl also got a supply of white jack-
ets for the soda boy, and druggists,
coats for-myself. And in off moments
we practiced smiling and extending the
glad hand so that when re-opening day
rolled around we had our smile down
pat, and were ready to enquire after
the kids, or mom and dad, the garden,
the chickens, the car, the world’s series
or golf, as the exigencies of the case
demanded.

“Adding up what I spent I found
that the entire investment was under
two hundred dollars. And adding up
profits since that time I find that it
was mighty well invested, for I am
providing the fellow across the way
with a brand of competition he had
not counted on!” Mary L. Tennery.

—_—_> >
Label Varnishes.
Sattiarat 22200 ee 3 oz.
Mast 22002 34 Oz.
Venice Turpentine —--._-2.-- 150 gers.
Aloohe) 22 16 oz.

Macerate with repeated stirring un-
til solution is effected, and then filter.
The paper labels are first sized with
diluted mucilage, then dried, and then

TRADESMAN

coated with this varnish. If the labels
have been written with water-soluble
inks or color, they are first coated with
2 coats of collodion, and then var-
nished.

The varnished labels of stock vessels
orten suffer damage from the spilling
of the contents and the dripping after
much pouring.

Formalin gelatin is capable of with-
standing the baneful influence of ether,
benzine, water, spirit of wine, oil, and
most substances. The following meth-
ods of applying the preservative is
recommended: Having thoroughly
cleaned the surface of the vessel, paste
the label on and allow it to dry well.
Give it a coat of thin collodion to
protect letters from being dissolved
out or caused to run, then after a few
minutes paint over it a coat of gelatin
warmed to fluidity—5 to 25—being
careful to cover in all the edges. Just
before it solidifies go over it with a
tuft of cotton dipped into a 40 per
cent. formalin solution. It soon dries
and becomes as glossy as varnish, and
may be coated again and again without
danger of impairing the clear white
of the label or decreasing its trans-
parency.

a
5

—»-~»—____
Liniments For Household Use.
Household Liniment.

Menthol 220 1 drachm
Oil of criganum,-- 1 fluid oz.
Oil of hemlock _.3 1 fluid oz.
On Of sassaimas 2000s. 1 fluid oz.
Oil of turpentine ~------_- 1 fluid oz.
Camphor 22.420 ee 1 fluid oz.
Tincture of capsicum -__--_- 1% fluid oz.
Pincture of myrra oe Y% fluid oz.

Tincture benzoin comp’d ™% fluid oz.
Alcohol and Petroleum—of each equal
parts sufficient to make one pint.
Dissolve the oils and camphor in the
alcohol and then add the other ingred-
ients.
Magnetic Liniment.

Oil of turpentine ~_--__-- 9 fluid oz.
Tincture of capsium —---_- 12 fluid oz.
Spirit of camphor -_-_---- 96 fluid oz.
Stronger ammonia water__ 9 fluid oz.
Piephial) 2 18 fluid oz.
Oil of sassatras 5 Y% fluid oz.

Dissolve the oils in the alcohol, and
the stronger ammonia water and mix

well.
—__2 + >—__

Clothes-cleaning Compound.

White Castile soap ---------- 1% dr.
ANCOROL se 4 dr,
Glycerin 222 28 1. 0z.
Solution of Ammonia ___-_-_ 1. 62.
Bithner 295 ee 1 OZ:
Soit qwater to. 222 16 oz.

Mix. Add 3 dr. of this mixture to
a 4-oz. bottle and add petrol, a little
at a time, shaking thoroughly after
each addition, until bottle is full; the
result will be a thick ‘white cream.

2-2
Aperient Salt.

The composition of the aperient salt,
commonly known as Harrogate salts,
and which is a favorite purgative in
gout, rheumatism, etc., is given in the
British Pharmaceutical Codex as fol-
lows:

Potassium Bitartrate ----_--_ 1-dr.

Sulphurated Potash —-..-._.= 12 grs.

Magnesium Sulph., exsiccated 5% drs.
M. Dose, one to two teaspoonsful.

April 13, 1927

Showed Pictures of Notables When
Babies. .

Coldwater, April 12—‘“When I Was
a Baby’ was the title of an unusual
window display made by N. E. Roby,
local druggist, who secured photo-
graphs of the city’s representative pro-
fessional and business men, taken
when they were between one and six
years old, and placed them in the win-
dow along with a display of baby
powder and other baby products.

The display attracted much attention
and the whole town was soon talking
about it. The prominence of the men
whose baby pictures were shown made
the display such an interesting piece
of news that the Coldwater Daily Re-
porter ran feature stories on its first
page for three nights. It presented a
paragraph about each man _ whose
photograph was shown and it took
three issues to complete the list.

Among the baby photographs dis-
played were those of a circuit court
judge, a chief of police, prominent
manufacturers anid leading business
men.

—_»2>—___

The Bull Knew What He Was Doing.

The applicant for an insurance policy
was being given a medical examina-
tion.

“Did you ever have a serious ill-
ness?” asked the physician.

“No.”*

“Did you ever have an accident?”

“No.”

“Never had an accident?”

“Never, except a year ago when a
bull tossed me over a fence.”

“Don’t you call that an accident?”

“Why, no,” was the answer, in a
tone of surprise. ‘He did it on pur-
pose.”

>>

Each Have Their Separate Duties.

Scene: A gasoline station in a small
town on the Mackinaw Trail.

Dramatis personae: Small boy in
back seat of sedan and resident min-
ister of the gospel.

Minister: “And to whom do you be-
long, my little man?”

Young American (proudly): “Daddy
is a lawyer and a Rotarian, and mother
is president of the Law Enforcement
League.”

Minister: “And what do you do?”

Young American: “Oh, I look out
of this back window for the motor

”

cop.

——_+->—__.

General Disinfectant.

Cresol oe 62.5 parts
PROS Coe 12.5 parts
(Caste Botash = oo 2 parts
Waterton 100 parts

Heat the resin in the cresol until
dissolved. Dissolve the potash in
about 8 parts of water and add to the
resin solution; boil the whole until
saponification is complete, cool, and
add enough water to make 100 parts.

—_>2-

Soda Mint, Liquid.
Sodium Bicarbonate ~-___-__- 2 drs.
Aromatic Spirit of Ammonia _ % oz
Peppermint Water, enough to

Make Go 8 ozs
Mix. Dose, 1 teaspoonful.
>>
A Reason.

“I think there is company down-
stairs.”

“How do you know?”

“T just heard Mamma iaugh at one
of Papa’s jokes.”

 

 

 

 

wales

oan,

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

April 13, 1927 MICHIGAN TRADESMAN 27
The Retort Courteous. they know enough of conditions in WHOLESALE DRUG PRICE CURREN1
In Detroit, recently, two autoists everyday life to enable them to cope
met in an alley too narrow to permit with the nimble witted bootleggers, Prices quoted are nominal, based on market the day of issue.
them to pass each other. One of the who know more tricks than Lucifer cite Cotton Seed .... 1 25@1 46 Belladonna -—-- @1 44
autoists rose in his car and shouted himself. If the new agents, after prov- Boric (Powd.) -- 12%@ 20 a ees 6 -—— Benson 2... @2 28
: : os : ; es Bori ae 2 TUMOTONE cmt, 7 50@7 75 Benzoin Comp’d- @2 40
at the other: ee officially that they are without read gua a a ¢ pr Eucalyptus -.-. 1 25@160 Buchu --..------ @2 16
“T never back up for any d—n fool.” guile, are able to see throueh and  § Gtirte 20 52 @ 70 Hemlock, pure.- 2 00@2 25 Cantharadies --- @2 52
: ae : ee a - a : Muriatic —.----- 3%@ 8 Juniper Berries_ 4 50@4 75 Capsicum ----—-- @z2 28
The other driver quietly put his cat frustrate those tricks, they will do Nite — 77777 9°@ 15 Juniper Wood - 1 60@1 75 Catechu ----~---- @1 44
in reverse. backed out, and replied: much to confound the purveyors of | Oxene 2 16%@ 25 Lard, extra -... 1 55@165 Cinchona ------- @2 16
Bs : : ai ene ; Sulphuric ___--- 3%@ 8 Lard, No. 1 -.-_ 1 25@1 40 Colchicum ------ @1 80
That’s all right. I always do. illict liquors and those who buy from ‘Partaric --_----- 46 @ 55 Javender Flow... 6 00@6 25 Cubebs -_-------- @2 76
Hew curcentitiousty Lavender Gar’n. 85@1 20 Digitalis -----.--. @2 04
————_>o_ nem s I DUSTY. aa er el 50@4 75 Gentian _...._..- $; =
TL. Aes o > a J sinseed, raw, bbl. @ S81 Guaige ..........
The newly created Bureau of Prohi a : : : Water, 26 deg... 06 @ 16 Linseed, boiled, bbl. @ 90 Guaiac, Ammon... @2 04
bition will undertake to prove that the There is a time in every man’s edu- Water, 18 deg... 05%@ 13 Linseed, bld. less 97@110 Iodine ---------- @1 25
i teas i ‘ : : ae Linseed, raw, less @1 07 ine, C ss.
old police maxim, “Set a thief to catch cation when he arrives at the convic- oe — ue o Mustard, re oa — 36 cg eases $i a
a thief,” is fallacious. The bureau will tion that envy is ignorance; that im- Chloride (Gran. 09 @ 20 Neatsfoot ------ 1 26@1 35 Kino ------------ @1 44
te i Ci a eee Olive, pure --.. 3 75@4 50 Myrrh ---------- @2 52
insist that those who are entrusted with itation 1s suicide; that he must take ts Olive, Malaga, Nux Vomica ---- @1 80
= rege oe tie : pes ies . : } yellow ..--._-. 2 85@3 25 Opium ---------- @5 40
enforcing the prohibition law shall be himself for better, for worse, as his Copaiba __------ 100@1 25 Olive, Malaga, “nan. 6
required to prove that they themselves portion; that though the wide unverse rn ame) ey — : green 2 85@3 25 Opium, Deodorz’d @5 40
: a . : e c s fir ae 7 Sr 5
have led spotless lives. The salaries is full of good, no kernel of nourish- Pere — 3 ons 25 poo abagaiae " “ss Br RE meen lat
attached to these positions range from ing corn can come to him but through Tolu ----------- 2 00@2 25 eee. com’l : pp a
3 f ; ; snnyroyal --_-
$35 to $100 a week. No doubt there his toil bestowed on that plot of ground baste Vonnceniat ce ee 25 Paints
will be thousands of men ready to un- — which is given him to till. The power Cassia (ordinary) 25@ 30 al ool retbgtag = 2 Lead, red dry _- 14%@15
dergo the examinations for these which resides in him is new in Na- Cassia (Saigon)-. 50@ 60 Sandelwood, E. Lead, white dry 14%4@16
s Sassafras (pw. 50c) @ 60 I 10 50@10 75 Lead, white oil. 144%4@15
places even at these salaries and that — ture, and none but he knows what that Soap Cut (powd.) Sassafras, true 1 75@2 00 Ochre, yellow bbl. @ 2%
many will be able to prove that they is which he can do, nor does he know I Seinen non 18@ 25 Sassafras, arti'l 75@1 00 Ochre, yellow less 3@ §
: Oe : Spearmint _...-- 8 00@8 25 Red Venet'n Am. 3%4@ 7
have led innocent lives. But it will be until he has tried. Seen 1 50@1 75 Red Venet’n Eng. 4@ 8
; : ‘ , : Berries See , Putty 5@ 8
interesting to learn later on whether Ralpi Waldo Emerson. Cubep, 2 @1 00 ao ab oe § - ee Whiting, bbl. _— @ 4%
— e400 “| a wate —— “T 5%@_ 10
Juniper —.----. 1@ 20 jurPcntine, less 78@ 91 L. H. P. Prep. 2 90@3 06
Prickly Ash —...-. @ Wintergreen, : Rogers Prep. -. 2 90@3 05
WEE ene 6 00@6 25
9 Extracts Wintergreen, sweet @3
Miegee hee ice 3 00@3 26
Licowtoc. powd. ___ Sao ° Wintergreen, art 75@1 00 Miscellaneous
Worm Seed ---- 6 00@6 25 Acetanalid __-.-- 57@ 75
Wormwood _... 9 00@9 2h Alum __.._.... 08@ 12
Flowers Alum. powd. and
SPECIAL GIFT PACKAGES Arnica —-________ @ ground ............ 09@ 15
Chamomile (Ged.) @ 60 Potassium Bismuth, Subni-
Chamomile Rom... @ 50 Bicarbonate -.-.. 385@ 40 trate . 3 08@3 24
Y ar : - 3ichromate -...- 1b@ 2 psgeehoal my or
Gums Bromide -—--— ug & pewarel — , Ge
—— Acacia, 1st ------ 50@ 55 Chlorate " gran’d 30 30 Calomel .--. : " 2 70@2 91
Acacia, 2nd _-.. 45@ 50 Chiorate. pve : Capsicum, pow’d 35@_ 40
Acacia, Sorts --_ 20@ 25 “oy Xtal ’ ; 16@ 25 Carmine Le 7 00@7 60
CHOCOLATES Acacia, Powdered 35@ 40 Gennes Tones 0@ 90 Cassia Buds 35@ 40
Aloes (Barb Pow) 25@ 85 jcaide 4 36@4 65 Cloves ........_. 50@ 55
Aloes (Cape Pow) 25@ 35 permanganate 20@ 30 Chalk Prepared 14@ 16
ORDER WHILE THE ASSORTMENT IS COMPLETE Aloes (Soc. Pow.) 65@ 70 fpeussiate, yellow 40@ 50 Chloroform - 561@ 60
Asafoetida _----- oe Of e ved @ 70 Chloral Hydrate 1 20@1 50
ar ow See regi 06 Guiaie ._... 35@ 40 Cocaine -..--- 2 10@12 80
NATION L CANDY COMPANY, INC. oa noe Cocoa Butter --.. 10@_ 86
suaiac --~------- @ 80 Corks, list, less. 40-10%
PUTNAM FACTORY ae
Kino ---.-- oo @1 10 yy 7 »- Copperas, Powd. 4@ 10
Kino, powdered__ @1 20 Alkanet ------- 30@ 35 (orrosive Sublm 2 21@2 42
GRAND RAPIDS, MICHIGAN Moyrh (2c) @ 60 flood, powdered- 35@ 40 (eam Tartar 32@ 40
Myrrh, powdered @ 65) Calamus -------- 356@ 7 Guttie bone 40@ 50
Opium, powd. 19 65@19 92 Hlecampane, pwd. 25@ 30 pextrine ------- 6@ 15
Opium, gran. 19 65@19 92 Gentian, powd.-- 20@ 30 overs Powder 4 00@4 50
Shellac _---_-_- Gtge 26 Ginger, African, . Emery, All Nos. 10@ 15
. wonsae Shellac Bleached. 70@ 85 powdered -__- 30@ 35 ‘mery, Powdered @ 15
Tragacanth, pow. @1 15 Ginger, Jamaica_ 60@ 65 Epsom Salts bbis @ 3%
| SPORT VISORS FOR SPRING tragscanth’ 2's neg ag Ginger, Jamaica, (2 5) Epsom salty, legs 34, 10
Turpentine --.--- @ 6 powdered ..... 45@ 50 jorgot, powdered -. @2 50
Goldenseal, ‘pow. @8 00 Piake, White “15@ 20
THE LATEST STYLES, be 0x@ 20 Licorice, ‘powd..- 20@ 30 Gustware” ious 65%.
Ilue Vitriol, bb. @ 07 Oris, powdered- 30@ 40 Glassware, full case 60%.
THE BEST OF COLORS. Blue Vitriol, less 08@ 15 Poke, powdered 35@ 49 Glauber Salts, bbl. Qi2%
Bordea. Mix Dry 13@ 22 Rhubarb, powd.-- @100 Giauber Salts less 4@ 10
Hellebore, White Romreces vere © 40 Giue, Brown -.. 21@ 30
| We sold hundreds of ates... He we Meresnarila, Pond. 99 Glue, Brown Grd | 15@ 20
Insect Powder . 4@5@ 45 _ BtCURG --— @ % Glue, Whte ---. 27%@ 35
\ thousands last year and Lead Arsenate Po. 15%@37 Sarsaparilla Mexican, Glue, white grd. 25@ 35
| : : Lime and Sulphur Glycerine -------- 32@ 52 Giycerine ------ 34@ 54
this year they are selling ae 8@ 23 Sduills ---------- “ £ fe 70@ 85
better than last. Buy an Paris Green --_—- 22@ $8 Sauills, powdered O0@ 35 lodine -----.--.- 6 45@7 00
js : Valerian, sow. @1 00 lodoform —....-— 8 00@8 30
| assortment. Put in a win- : . “ Lead Acetate -. 20@ 30
|g pe d h eaves Mace __........ @1 50
| ow isplay and watc nies see “a. % inne Mace, powdered_ gi 60
' : - uchu, powdered. 0 Menthe) .......... 7 80@8 50
‘5 :
| them sell like hot cakes. — Sage, Bulk __-.—- 25@ 30 Anise ---------- @ 35 Morphine .... 11 18@11 93
Sage, % — @ 40 a ag powdered o a Nux Vomica ---- @ 30
age, powdered__ @ 35 ird, 1s -.-..... Nux Vomica, pow. 15@ 25
HERE Is A LIST OF THE VERY BEST SELLERS. inca ae eee coe - aoe ag a. - Peopes binck, saad 0@ 50
ti. ae : 5 Senna, Tinn. pow. 3 5 Caraway, Po. . 5 Pepper, White, pw. 55@ 60
No. V6—Six straps over head, assorted color visors with assorted hae 20@ 35 Cardamon _..._- 3 75@4 00 Pitch, Gureuary 20@ 25
color bindings, come assorted colors to dozen ------.- $1.75 Doz. Coriander pow. .30 20@ 25 Quassia .------- 12@ 15
No. 80X—Six straps over head, white body with colored edges. ou Dill --~--------- 15@ 20 Quinine, 5 oz. cans @ 59
one-half inch wide, sweat band 1% in. wide, assorted colors, . eae —-~--—- 253@ 40 Rochelle Salts - | 30@, 36
i . ; Almonds, Bitter, Flax ------------ 7@ 15 Sacharine ------ 2 60@2 75
transparent cloth bound visors with colors to match straps een 50@7 75 Flax, ground --__ 7@ 15 Salt Peter ---- 110 22
and sweat band, assorted eolots to dozen .2- 2 $1.75 Doz. Almonds, Bitter, Foenugreek, pwd. 15@ 25 Seidlitz Mixture. 30@ 40
No. 25—With four white one-half inch straps over head, 1% in. ie on 3 00@3 25 ot 8¢ br Soap, green ——= sue 2
ae . ‘ : G monds, Sweet, , aor Soap mott cast.
sweat band of same color, assorted colors, white trimmed cel ie 1 50@1 80 Mustard, yellow 17@ 25 Soap, white castile
luloid transparent peaks. Price -----------------2-5- ---$1.75 Doz. Almonds, Sweet, Mustard, black-. 20@ 25 case —_-------- @12 50
No. 4645—For ladies. Four satin trimmed and bound 2 inch over aiinitation |---- ‘ues 25 Ferry eee ‘ Tat = Soap, white castile ;
aps it vis ith a mber, crude -_ 5 50 uince ~--~_~---- ¢ less, per bar __ 45
head straps, transparent isors, come assorted colors with as tet amd i ein tee - ie ea. 3@ 10
sorted bound visors ------- peat sais --------$4.00 Doz. DS eee 1 40@1 60 Sabadilla ------- 60@ 70 Soda Bicarbonate 34@ 10
No. 4654—Ladies’ silk knit, the “Olympic”, made with knitted silk Bergamont -_--11 50@11 75 Sunflower ------ 11%@ 15 Soda, Sal ------ 0 03
top straps and sweat bands, all two-color effect with assorted Cotepat a ; as e eo ppokngs . at = Suistts ape wa =
i a ic Ssia@ -.------ orm, - Sulphur, roll -..-
color green bound visors. Price ---------------------- $3.75 Doz. aa. 1 60@1 85 Sulphur, Suit. .. 44@ 10
Cedar Leaf .... 2 00@2 25 Tamarinds _-.--- 20@ 25
Hazeltine & Perkins Drug Company | ci a Cg ee ae ee
TOMES) 20 oe 5 5 eOnitée 264-5... 0 Turpentine, Ven.
Manistee MICHIGAN Grand Rapids Cocoanut _.---- Seq 86 Aloes ....---..- @1 56 Vanilla Ex. pure 1 50@2 00
Cod Liver ------_ 2 00@2 25 Arnica —_---. ee @1 44 Vanilla Ex. pure 2 25@2 50
Croton .-------- 2 00@2 25 Asafoetida ---~-- @2 28 Zinc Sulphate .. 06@ 11

 

MICHIGAN

TRADESMAN

April 13, 1927

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country merchants will have their orders
filled at market prices at date of purchase.

 

ADVANCED

Evaporated Milk
California Prunes

SS ———_—_—_———————————

AMMONIA
Arctic, 10 oz., 3 dz. cs. 3 75
Arctic, 16 oz., 2 dz. cs. 4 00
Arctic, 32 0z., 1 dz. cs. 3 00
Quaker, 36, 12 oz. case 3 85

 

10° lb, pails, per doz.
15 lb. pails, per doz. 11 95
25 Ib. pails, per doz. 19 50

BAKING POWDERS

  

Arctic, 7 oz. tumbler 1 36
Queen Flake, 16 oz., dz 2 26
Royal, 10c, doz. ---- 95
Royal, 6 oz., do. ---- 2 70
Royal, 12 oz., doz. -- 5 20
Royal, 5 Ib. ----—--- 31 20
Rocket, 16 oz., doz... 1 25
K. C. Brand

Per case
10c size, 4 doz. ------ 3 70
15c size, 4 doz. ------ 5 60
20e size, 4 doz. ~----- 7 20
25c size, 4 doz. 9 20
B50c size, 2 doz. — - 8 80
80c size, 1 doz. ------ 8 85
10 lb. size, % doz. ---- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

 

Mints, all flavors ---- 60
ee 70
Fruit Drops ----—---- 70

Caramels —------------ 70

Sliced bacon, large -- 5 40
Sliced bacon, medium 3 30
Sliced beef, medium - 2 80
Grape Jelly, large --- 4 50
Grape Jelly, medium-- 2 70
Peanut butter, 16 oz. 4 25
Peanut butter, 10% oz. 2 90
Peanut butter, 6% oz. 1 85
Peanut butter, 3% oz. 1 20
Prepared Spaghetti -- 1 40
Baked beans, 16 oz._. 1 40

BLUING
The Original

  

Condensed

Bi) 2 oz., 4 dz. cs. 300
#13 oz., 3 dz. cs. 3 75

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136
Corn Flakes, No. 124

Corn Flakes, No. 102 2 00
Pep, No. 224 -------- 2 70
Pep, No. 202 —.------

75
Krumbles, No. 424 .-. 2 70
Bran Flakes, No. 624 2 25
Bran Flakes, No. 602 1 60

DECLINED

 

 

Post’s Brands.
Grape-Nuts, 24S ----- 3 80
Grape-Nuts, 100s ----
Instant Postum, No.
instant Postum, No. 9
Instant Postum, No. 10
Postum Cereal, No. 0
Postum Cereal, No, 1
Post Toasties, 36s --
Post Toasties, 24s --
Post's Bran, 24s

BROOMS
Jewell, doz. ---------- 5
Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 lb.-- 9 25
Ex. Fancy Parlor 25 Ib. 9 75
Ex. Fcy. Parlor 26 lb. 7 00

Mr ww wr oroir
to
ou

 

Toy —_____--------—---—- 75
Whisk, No. 3 --------- 2 75
BRUSHES
Scrub
Solid Back, 8 in. ---- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -------- 1 25
Stove
Shaker ..__________-_—- 1 80
No. & ___._________- 2 00
Peerless ------------- 2 60
Shoe
No. i2 ... 2 26
No. 20 ..._._-—_____—_-- 3 00
BUTTER COLOR
Dandelion __-------- _ 2 85
CANDLES
Electric Light, 40 ibs. 12.1
Plumber, 40 Ibs. ~---- 12.8
Paraffine, 68 -------- 14%
Paraffine, 12s ~------- 14%
Wicking ——_.___{._.__ —

Tudor, 6s, per box -. 30

CANNED FRUIT

Apples, 3 lb. Standard 1 50
Apples, No. 10 -_ 4 50@5 75
Apple Sauce, No. 10 8 00
Apricots, No. 1 1 75@2 00
Apricots, No. 2 3 00
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 60
Blueber’s, No. 2 2 00@2 75
Blue berries, No. 10_. 14 00
Cherries, No. 2 37
Cherries, No.
Cherries, No, 10
Loganberries, No. 2 -- 3 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@2 10
Peaches, No. 1, sliced 1 25
Peaches, No. 2 2

Peaches, No. 2% Mich 3 25
Peaches, 2% Cal. 3 00@3 25

Peaches, 10, Mich. -. 8 50
Pineapple, 1 sl. ----- 1 75
Pineapple, 2 sli. ---- 2 80
P’apple, 2 br. sl. ---- 2 40
P’apple, 2%, sli. -—-- 3 00
P’apple, 2, cru. ----- 60
Pineapple, 10 cru. -- 9 cn
Pears, No.

Pears, No. 2% ------ 3
Plums, No. 2 -. 2 40@2 60
Plums, No. 2% ------- 29
Raspberries, No. 2 blk 3 25
Raspb’s, Red, No. 10 13 50
Raspb’s Black,

No, 10... 12 60
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH
Clam Ch’der, 10% oz. 1 35
Clam Ch., No. 3 3 6
Clams, Steamed, No. 1 2 00
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0zZ..
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.

Cove Oysters, 5 oz. — 1 65
Lobster, No. %, Star

Shrimp, 1, wet ------ 90
Sard’s, 4% Oil, Key -- 6 10
Sardines, %4 Oil, k’less 5 50
Sardines, % Smoked 75
Salmon, Warrens, %s 80
Salmon, Red Alaska 10

DO G9 ND > 1 So BD Ht et bt BO BO CO OO
o wo
o

Salmon, Med. Alaska
Salmon, Pink Alaska 1 85
Sardines, Im. %, ea. 10@28
Sardines, Im., 4, ea. 25
Sardines, Cal. __ 1 65@1 80
Tuna, %, Albocore -- 95
Tuna, 4s, Curtis, doz, 2 20
Tuna, %s, Curtis, doz. 3 50
Tuna, 1s, Curtis, doz. 7 00

a

CANNED MEAT
Bacon, Med. Beechnut 3 30
Bacon, Lge. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast ----
Beef, No. 2%, Qua. sli.
Beef, 3% oz. Qua. sli.
Beef, 5 oz., Qua. sli.
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, 8
Chili Con Ca., 1s 1 35@1 45

Wm toh OOo
ao
o

Deviled Ham, %s --~- 2 20
Deviled Ham, %s --- 3 60
Hamburg Steak &

Onions, No, 1 ------ 3 15
Potted Beef, 4 oz. --_ 1 10

Potted Meat, % Libby 62%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. %&
Vienna Saus., No. %
Vienna Sausage, Qua. 9d
Veal Loaf, Medium -- 2 65

Baked Beans
Campbells, 1c free 5 -- 1 -

Quaker, 18 0zZ. ------

Fremont, No. 2 ~------ 110
Snider, No. 1 ~------- 96
Snider, No. 2 —.__-.- 1 25
Van Camp, small ---. 86

Van Camp, Med. -... 1 16

CANNED VEGETABLES.

Asparagus.

No. 1, Green tips -. 3 75
No, 2%, Large Green 4 60

W. Beans, cut 2 1 45@1 76
W. Beans, 10 ~----._ 7 60
Green Beans, 2s 1 45@2 25
Green Beans, 10s -_ @7 60
L. Beans, 2 gr. 1 35@2 66
Lima Beans, zs, Soaked 96
Bed Kid, No. 2 ._._. 1 25
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 26
Beets, No. 3, cut ---- 1 60
Corn, No. 2, stan, - 1 10
Corn, Ex. stan. No. 2 1 36
Corn, No, 2, Fan. 1 8u@z 36
Corn, No. 10 -. 8 00@10 75
Hominy, No .3 1 00@1 15
Okra, No. 2, whole —. 2 00
Okra, No. 2, cut ~- 1 66
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 45
Mushrooms, Hotels ~~ 38
Mushrooms, Choice, 8 oz 45
Mushrooms, Sur Etra _

S 5

Peas, No. 2, BE. J. _.-- 1
Peas, No. 2, Sift,
Sune — 1 85
Peas, No. 2, Ex. Sift.
8. sees 25
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 36@1 60

Pumpkin, No. 10 4 0v@4 7
Pimentos, %, each 12@14
Pimentoes, %, each —- 7
Sw’t Potatoes, No. 2% 2 26
Sauerkraut, No.3 1 35@1 50
Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 ----- — 2 2p
Spnach, No. 2-- 1 60@1 90
Spinach, No. 3-- 2 26@2 50
Spinach, No. 10- 6 50@7 00
Tomatoes, No. 2 1 2u@1 30
Tomatoes, No. 3, 1 90@2 26
Tomatoes, No. 10. @8 00

CATSUP,
B-nut, small —..__--- 1 90
Lily of Valley, 14 oz.-. 2 60
Lily of Valley, % pint 1 75

Paramount, 24, 8s --- 1 45
Paramount, 24, 16s __ 2 40
Paramount, Cal. ---. 14 00
Sniders, 8 os. —--_-__ 1 76
Sniders, 16 oz. ~------- 2 55
Quaker, 8% oz. ------ 1 30

Quaker, 10% oz. ----—- 1 46
Quaker, 14 oz. 1
Quaker, Gallon Glass 13 00

Quaker, Galion Tin __ 9 00
CHILI SAUCE
Snider, 16 oz.. ..---..- 3 30
sniaer, 8 OZ... 2 30
Lilly Valley, 8 oz. 2 25

Lilly Valley. 14 oz. _. 8 26

OYSTER COCKTAIL.
Sniders, 16 oz. _.------ 3 30
Sniders, 8 oz. ----.-- 2 30

CHEESE.
Roguefort —......_---.-- 65
Kraft, small items 1 65
Kraft, American -. 1 65
Chili, small tins -- 1 65

Pimento, small tins 1 65
Roquefort, sm, tins 2 25
Camembert, sm. tins 2 25
Wisconsin Flats and
Daisies
Longhorn
Michigan Flat —-..---.
New York New 1926 -_ 32

San Sago oo 38
Brick (2 28
CHEWING GUM.
Adams Black Jack ---- 65
Adams Bloodberry ---- 65
Adams Dentyne __------ 65
Adams Calif. Fruit ---- 65
Adams Sen Sen ------- 65
Beeman’s Pepsin ------ 65

Beechnut Wintergreen. 70
Beechnut Peppermint - 70
Beechnut Spearmint --- 70
Doublemint
Peppermint, Wrigleys -- 65
Spearmint, Wregileys -- 65

 
 

Juicy Fruit —----.------ 65
Wrigley’s P-K -------- 65
Geno 2... = 65
Teaberry -------------- 65

COCOA.

Droste’s Dutch, 1 Ib._- 8 50
Droste’s Dutch, % lb. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60

  

Chocolate Apples ---- 4 50
Pastelles, No. 1 ---.-12 60
Pastelles, % lb. ------ 6 60
Pains De Cafe ----- —_ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ------ 2 15
1 Ib. Rose Tin Bon
Bons —_18 00
7 oz. Rose Tin Bon
ons 9 00
13 oz, Creme De Cara-
que 13 20
12 oz. Rosaces ------10 80
1% Ib. Rosaces ---—- 7 80
% Ib. Pastelles ------ 3 40

Langues De Chats -- 4 80

CHOCOLATE.
Baker, Caracas, %S ---- 37
Baker, Caracas, %48 ---- 35

COCOANUT
Dunham's
15 Ib. case, %s and 8 48
15 Ib. case, %S -------- 47
15 Ib. case, %8 -------- 46

CLOTHES LINE.

Hemp, 50 ft. ____ 2 00@2 25
Twisted: Cotton,

be te 50@4 00
Braided, 50 ft. ------- 2 25

Sash Cord -.-- 3 50@4 00

 

HUME GROCER CO.

ROASTERS

 

COFFEE ROASTED
1 Ib. Package

 

McLaughlin’s Kept-Fresh

Vaccum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.

Coffee Extracts
M. Y., per 100... -. 12
Frank’s 50 pkgs. —. 4 25
Hummel’s 50 1 lb. 10%

CONDENSED MILK
Leader, 4 doz. _------ 6 75
Eagle, 4 doz. __---_-_ 9 00

MILK COMPOUND
Hebe, Tall, 4 doz, —. 4 50
Hebe, Baby, 8 do. —. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby -----. 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz. -. 5 00
Quaker, Baby, 8 doz. 4 90
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz. 5 15
Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 5 0¢
Oatman’s D’dee, Baby 4 90

Every Day, Tall ---. 5 00
Every Day, Baby ---- 4 90
Pet: Tal 2-2 5 15
Pet, Baby, 8 oz. ------ 5 05
Borden’s Tall ~------- 5 15
Borden’s Baby ------- 5 05
Van Camp, Tall ----- 4 90
Van Camp, Baby --- 3 76
CIGARS

G. J. Johnson's Brand
G. J. Johnson Cigar,

eo 75 00
Worden Grocer Co. Brands
King Edward ---..- ae 60
Master Piece, 50 Tin. 35 00
Canadian Club ----.- 35 00
Littie Tom _.--_..- 37 50
Tom Moore Monarch 76 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac -.-- 75 00
Webster Knickbocker 95 00
Webster Belmont.. 110 00
Webster St. Reges 125 00
Bering Apollos ----. 00
Bering Palmitas -- 115 00

Bering Delioses ---. 120 00
Bering Favorita -.-. 135 00
Bering Albas ------ 150 00
CONFECTIONERY
Stick Candy Pails
Standard —... 16

Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case. 20

Mixed Candy

Kindergarten --..------ 17
Leader —..._.-__.___..-- 14
Mi. O, 20.2. l ese

French Creams --..---- 16
Paris Creams —-------:- 17
Grocers. ..--_-.- oe Ad

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 80
Nibble Sticks ~------- 1 8
No. 12, Choc., Light — 1 65
Chocolate Nut Rolls ~ 1 85
Magnolia Choc ------- 1 25

Gum Drops’ Pails
Anise ...2 16
Champion Gums ------- 16
Challenge Gums ------- 14
Favorite —_....______ ae |
Superior, Boxes ------ ee

Lozenges Pails

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges .

Motto Hearts -~------- 1

Malted Milk Lozenges 21
Hard Goods Pails

Lemon Drops --------- 18

O. F. Horehound dps. ~. 18
Anise Squares

Peanut Squares ~.---- — ae
Horehound Tablets _.-- 18

oon eeee

Cough Drops Bxs
Putnam’s ------------ 1 36
Smith Bros. ~--------- 1 50

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart.
4 oz. pkg., 488, case 3 40

Specialties
ee 23

Walnut Fudge
Pineapple Fudge ------- 22
Italian Bon Bons ---.- 17

Banquet Cream Mints. 28
Silver King M.Mallows 1 35

Bar Goods
Walnut Sundae, 24, 5c 80
Neapolitan, 24, 5c ~----- 80

Mich. Sugar Ca., 24, 5c 80
Pal O Mine, 24, 5c ~--. 80
Malty Milkies, 24. 5c .. 80
Bo-Ka-To-Ka, 24, 5c —. 80

COUPON BOOKS
50 Economic grade 2 50
100 Economic grade 4 60
500 Economic grade 20 00
2000 Economic grade 37 60
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes ........... - 38

DRIED FRUITS
Apples
N. ¥. Fey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice -. 28
Evaporated, Fancy -- 33
Evaporated, Slabs -. 25

Citron ©
10 ib: box (2
Currants
Packages, 14 oz, -.-- 17
Greek, Bulk, Ib. ----- 17
Dates
Dromedary, 36s --.. 6 76
Peaches

Evap. Choice -...--- 31
Evap. Ex. Fancy, P. P. 30
Peel
Lemon, American .... 30
Urange, American ..-. 80
Raisins

Seeded, bulk ~------- 10
Thompson's s’dles bik 9%
Thompson’s seedless,

15 68)...
Seeded, 15 oz. -------. 12%
California Prunes
90@100, 25 lb. boxes__@08
. boxes__@10%

. boxes..@11
40@50, 25 ib. boxes.-@12
30@40, 25 Ib. boxes--@15
20@30, 25 lb. boxes--@21

FARINACEOUS GOODS

Beans |
Med. Hand Picked — .

Cal. Limas -.---.-—-

Brown, Swedish .---.- 08

Red Kidney --------- 11
Farina

24 packages -------- 2 50

Bulk, per 100 lbs. ---- 06%

Hominy
Pearl, 100 lb. sacks -- 3 50
Macaronl
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

Bulk Goods
Elbow, 20 Ib. ie
Egg Noodle, 10 lbs. — 16

Pearl! Barley

ee

Chester -------------- 50
Se ae ns 7 00
Barley Grits ---------- 5 00
Peas
Scotch, Ib. ----------- 05%
Split, lb. yellow ------ 038
Split green ---------- 08
Sage
East India - _---------- 10
Tapioca
Pearl, 100 lb. sacks -- 09
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -- 3 50
FLAVORING EXTRACTS

 

Doz. z.
Vanilla PURE Lemon
135 _- % ounce --- 1 35
180 _.. 1% ounce --. 1 80

3 20 _.. 2% ounce -.. 3 20

300 _. 2 ounce - 3 00
5 50 _.. 4 ounce -._ 5 60
UNITED FLAVORING
Colored

Imitation Vanilla
1 ounce, 10 cent, doz. 96
2 ounce, 15 cent, doz. 1 25
3 ounce, 25 cent, doz. 2 0¢
4 ounce, 30 cent, dos. 3 26

Jiffy Punch
3 doz. Carton ---.---- 2 %
Assorted flavors,
FLOUR
Vv. C. Milling Co. Brands
Lily White -------- -- 9 90
Harvest Queen ------ 9 80
Yes Ma’am Graham,
608... = 2 du

FRUIT CANS
F. O. B. Grand Rapids

Mason
Half pint —------.-_-- 7 50
One pint —..... 7
One quart —_-----.---- 9 10
Half gallon —_.------— 12 15
ideal Glass Top.
Rubbers.
Halt pint 9 00
One tt 9 30
One quart... 1i 16

Half gallon -_------.. 15 40

 

 

 

 

April 13
MA
N
29

 

   
  

 

    

 

 

 

GE
Bulk OLIV
Quar 5 gal Es
tJ . ke
Bi og eee st das
4 Jars a keg _ -- 6 00 —- a utton
5% we — aia. its ; . — Rarer ,
z. Ji n, doz. 5 Hum ----2-----=-- 8
7 aoe te ui = = eee 16 % bbl ere Herring
te Bal ae rm dos. 2 0 Li oo oe 0 Ib
: . ' : S gh P Ss. -
26 oz., 1 on, jan a. ae 25 Medium — ca ie ue eee
Mog. 4 doa. “ease-- 8 208 dae tute, e138 Loins hogs Tubs, 100 Ib. fey Bon Ami Pa, 3 dz. bx 3
. a a ’ i y hogs --------- s, 5 id ‘ ’ i
Fello~0, 3 do ares 3 . ce eric Stuffed, 3 50 Butts Med 15 Pails 7 count « fat 24 50 a ™ Cake, 3 beg 3 15
ot case Jar, stuff Butts | ——------------—- 21 . Fancy fat 9 ‘limaline, 4 doz. 3 25
Plymou $ doe 3 a ,» stuffed 4 50@4 75 Spareribs se NR RRS 211 ancy fat 2 Grandma, 1, faa 85 re a
Quake : wis 4 - %s PARIS G dz. 7 00 Waste oo 21% Whi 00 Grandma, ee ea 420 n rT —
gy ~ : 56 Is --o-2—--- — hones 16 _— Shang Sipe Gold Dust, 1¢ Large — 4% ear é Bars i
eg tet a BER ; ‘ - ci 0s * | ; erer:
Soe ec ponannnnnnnnn - PROVIS . SH 100 Ib. 13 00 Golden ito 1 Voces. + 00 eimai anette for ||
imication, 20 PRESERVES = = Shon Barreled Por 2 ae pate aoe Jin 3 dom. we ie ee reat
Pure, © 02, Asst align? 3 NUT BUT Short cite ed Pork 8 n 1, Paste, doz. T ba Brance Lavi. 4 de 3 20 ae
cke Asst., s 1 = TER t Cl 00@ ri-F bination. ol Bo ee 50 Tar Tl
ye, 18 a doz. 1 75 ear 31 00 32 090 ©Bixb oot, eo a 135 6 ad Dutct x, 54 , 4. dz. 3 60 reas
J Z., doz. 2 10 Ds y Sal @33 09 Shi ys, Do “= - 1 35 ctagon th Clean. 4 dz 3 75 Ob
8 0 ELLY G o Belle t Meat bys, Doz, -_-----— Soe ee ie... 4 dz 3 sabi pale
gee aa 3. 18-20@20- » doz. —-—-- 1 35 Rinso. dos -------o- 4 oe cerca
OLE ace P es 90 ub N 5 ee ee 3 a Ta
v OM am ure i La ST o betes 20 7
an. Westenbrugge Bra 60 Ib. in therees Blackine, pe POLISH Rub’ ae naa icine
oak Eaeemater ny tubs ----advane iy Black Silk Sor Rub Ku More, 30 Le 3 Pte tram
fibutor bs gr, ee Miagintine aS eg 20 oz. Cleanser, ie 4 00 Parrnnnaied
0 Ib. pai es e E tne Bante ape 9 Sar + ~~ » 48,
Be z 5 lb. aoe a - ae a von, a. 1 25 ae grea 3
241 a ~~ S = lb. aaa reece % Radiu Liquid iquid, na : 35 Soapine 3 doz. doz, oe 2 =
(ask rand compeuns <"aavanee 1 Risin “a ‘per’ doz. doz. 1 3g Snowboy 100, 12 oz. - 31
15 lb ae ta cane ympound ierces ce l 654 ge Sun oz. 40 Snowb y, 100 OZ. 5 M
- Ib. a e c case_- S une he 12 oo Miia. doz. : 85 aegaine. 24 , 20 oz. : oe
° a ~ Helis ie) Ee , nol 7 m . S nae 3 & ~ ice ee eeea ne
Nu eee Bologn Sausa 24a Vulcanol, No. _" dz. 2 en cre - -- 4 80 Fancy ee es 21@
> Nucoa, 1 Ib. eae we - aisle ik gy 10 po 95 yandotte, an et ‘ 20 f lb, Nibbs ~ ane 3146
i 2 and 5 lb Ulver | anonnenannnnnnn- Br ao i eo 4 , z ---- 0 ib. Nibbs 5
Wilson & Co. oe Eon & ee ork ee ia a on 00 ae SPICES i o oe
Certi ’s Ba r eros rre Ke ----------- 186 1 7 h | Gunpowder
ertified Oleo Brands Tank Wa ae ne by wea Foils en tee 9 Coloni SAL Allspice ole Spice choice one Ds
Nap Solite oo line, 6 Tiana on jue . Coluiar 24 2 T Cloves , Jamaic s A li aie er
Nut a 24 agg > Gasoline ————__- 16.7 cheese = ~a=-- 38 Colonial, a 14 ono Cassia, Zanzibar ---- @24 cent eiieeroagicn 40
s lorena oe . > Gasoline 19.7 sm OG ied No hon ee a s 25 ae Canton ___-_. aa CU pose ena 47
cn : See i ane tar it ee eae Ginger, Aten” oo" gi eosin 6
Se: ond, 144 box _. - Wi ic Re er 2! 6 ms, Cert. 4-16 thin ld s Ib. be. go Mac  Cochi a 0 Cong naan Mahia 67
| Searchlight 4 boi ise fed Baie 203 alts ane", @as Crushed a a Mied ‘Penang —-—-- gis Congou Medium on
4 ’ -- as -- is es tees U 26 . i , ih ‘ : ‘ a 1
oe oo {8 @olarine 2.2 iackiog ce @30 B cream, 100. in 37 ies an “oe ongou, Choice ...- 36¢ 28
| Blue Blue Tip, 72 he larin california “Ham ya0 Butter Salt, 280 each Nutmegs, 70036 cn ou aney “> 42Q48
e Se ip, 7 6 00 icnic Boi mena @3 lock, 5 , 280 I g5 F gS, oo. 5 Medi Ool : 43
; lable, 144 -------- 5 aA Heine 100, ¢ git Oo «38 pure Ground in nian QE sholce <--—-=
: ral 144 4 60 Light Iron Ba ee awe 2 70, 4 - ies bbl. 4 40 Pure G mee De NO1Ce naan nnn nnnnm 39
Guakee 5 ¢ oa © an Medium aneee shay hi or a ge 28, 10 eee ea Altapice -o in B ' ae 45
‘ gro. ches eavy exe Ta. ees cae ao 28 Ib. , Tabla 5 ih loves, te amaice ulk Cott : WIN ---- 50
None MINCE case__ 4 25 7 ap ---- 24 or Old ee Mahle. 5 7 eae Zanzibar ac. Qs Gahan 3 ply .
Quaker, 3 4 4 pond axes a ena 66.2 Boneless Beef 6 6-10 ekeary, alle ° Ginger, Canton on coven, uty one oe
‘ ibby, doz BG ransmi Den ae ee ump , rump 2 0 eee ed, stard rkin Jo Cae , 6 ply a pe
{ , Kegs . case Be 47 Finol ) apo Oil ----- » new i Mustard ---—--------- ¢ ----- --- 35
; i ao : ’ ] - 70.2 2 29 0 00 ~~ 4 80 P , Penang ___ @38 ----==
' MOL. avat ib 360 inol oz. ca aes 00@32 eppe nang it : VINE 18
j ASS ’ _ 22 P , 8 02 ns, d o2 M 2 00 N r, BI eS 32 ‘ider, GAR
i ES arow. . can oz. 1 Cond ince utme ack Se Ww 40 Ga
; lh 100 s, doz 50 ¢C ensed Meat Pep ae aaa _80 hite V train
; ax. Ib. - 2 25 onden No. 1 P meg @50 Whit Wine, $0 grain
: Parcnex. it ae nice peg wipe sot paay car. 2 00 a a Se e Wine, 40 grain__ 30
{ ; 20, 1 Ib. 915 n glass eer brick 31 aprika, anne _--- @60 oo 40 grain 26
i hice See : a Spanish ___- on No. 7 nremKe . 20
: F Oe Re.
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= bole ear stein ee ean No. 3, per gros ae
—_ Vs - fo 2 60 oS tia Peoria, per ann os 25
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i rae ee penser 9 00 oo os ochoalen a “dow. 90
wre -~~~- ert Dei ste : 2,
if % ah a aa ne " . Ponelty, Ji on, cor 1 7 Rayo, a Pe 4. Pgs 50
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I ee ee 0 case 6 Soe ngs Savory, 1 oe apie 2¢ shels, Bisnie
i No 2%, 24 to cas 20 B ef, round per lb P Thyme, Ga a wire arrow
i pis 36 a i i . 45 reer fishy Aga ie 33055 ror cane as a. — a - oo eee band,
iW N caen ns to cs. 70 ep, a ne set__ 36 Io case lc Ibs. ma a wood » narrow band, 1
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Ni , 24 to ca 9% Ss ce, 12 a 0 CH cae oa
i 0. 11%, 36 A pony 5 20 emdac, 12 pt. cans hewn Head Rose _ Ay sa ee ; Splint, foci dle. 96
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; oro Ooen motile s. 3 20 30 Gian ae a og . oo 12 Family _- 180 20 te oe Na. oo aa A . i we 3 gal., per each... 2 40
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Dov ‘ - ge Black 20 oz. in b roll rand 0. Sw oO, Sr 4 90 oe 3 50 Mous i uae £00
ve, lb. 4 X. 36 pack eeth SE conn avmue ; ise, Wo raps
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ly 24, lue L. 90 attle ING C 18 carton ges a 2 80 Goan Tar box 85 N SYR Wause. wood, 6 holes.
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oo. % oo 18 1 ixed bile 1 15 ie Ee 9 in. B Of oe 9 0
—ooe a 32 Spring tayame Cea Milkers bbls a 9 a Michigan Maple 55 a en a 00
aie oa 11Ke ead ee i Tele ° ;. per a A niverane 0
1. 30 Millers, halt ET 7 12 chs, os lee Sma ie iia 0
eases 8 KK s. "10 a 3.8 . But Fibr a, wt
econ) 8 K, oe 25 TA 2 80 3ute re 1ite_
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an 1 65 toyal Mint __. mali_. 3 3 a uae cor
Tob Aint ee 3 N EAS %
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Wain
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Poor
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, per doz.
3

 

30

MICHIGAN

TRADESMAN

April 13, 1927

 

Proceedings of the Grand Rapids

Bankruptcy Court.

Grand Rapids, April 6—In the matter of
Frank Hile, the trustee has filed his re-
port, showing that there are no assets in
this estate over and above exemptions
and secured and preferred claims. The
case has accordingly been closed and re-

turned to the district court as a case
without assets.
In the matter of Otis Barlow, Bank-

rupt No. 3102, the trustee has filed his
return showing that there are no assets
in this estate and the case has been
closed and returned to the district court
as a case without assets.

In the matter of Le June Smart Shoppe,
Inc., Bankrupt No. 3091, the trustee has
filed his report of the receipt of an offer
of $100 for the interest of this estate in
the lease to premises occupied by the
bankrupt and for the fixtures located in
such premises. The fixtures are of the
appraised valuation of $219. The proper-
ty has been used by the bankrupt in the
operation of a ladies furnishing shop,
at Grand Rapids. The offer is made by
Mrs. Norval J. Cox, of Grand Rapids. The
sale will be held at the office of the ref-
eree. An inventory is in the office of the
referee and in possession of Robert Ss.
Tubbs, trustee, G. R. National Bank
building. All interested should be present
at time and place named.

in the matter of Johner Sisters, etc.,
Bankrupt No. 3077, the trustee has filed
his report of the receipt of an offer of
$305, from James Cramer and Harry Pad-
nos, of Grand Rapids, for all of the re-
mainder of the assets of this estate shown
on the inventory and appraisal to be the
sum of $706.12. The property consists of
stock and fixtures of a ladies ready to
wear and apparel shop, locatede at Hol-
land. The sale will be held at the office
of the referee April 18. An inventory is
in the hands of the referee, and the
property may be inspected prior to sale
by application to John Arendshorst, trus-
tee, at Holland. All interested should be
present at the time and place indicated.

In the matter of Fred Sutton, Bankrupt
No. 3088, the trustee has filed his return
showing that there are no assets in said
estate and the case has been closed and
returned to the district court as a case
without assets.

In the matter of Henry W. Ogden,
Bankrupt No. 3079, the trustee has filed
his report of the receipt of an offer of
$500 from R. C. Churchill. of Shelby, for
all of the stock in trade and fixtures of
this estate, which consists of hardware
and attendant fixtures for the operation
of a complete hardware store, located at
Shelby, and appraised at $4,017.43. The
date fixed for sale is April 19. The sale
will be held at 1225 G. R. National Bank
building, in Grand Rapids. An inventory
is in the hands of the referee. The prop-
erty may be inspected prior to the date
of sale by application to H. K. Royal, of
Shelby, trustee in bankruptcy. All in-
terested should be present at the time
and place indicated.

April 6. We have to-day received the
schedules, reference and adjudication in
the matter of John M. O’Brien, 3ankrupt
No. 3132. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The schedules show assets of
$275, of which the full interest is claimed
as exempt, with liabilities of $579.35. The
The bankrupt is a_ resident of Grand
tapids, and his occupation is that of a
laborer. The court has written for funds
and upon receipt of the same, the first
meeting of creditors will be called, and
note of the same made herein. The list
of creditors of said bankrupt are as fol-
lows:

West Leonard Upholstering Co.,

Grand Rapids ~----~-------------- $ 27.00
Super Maid Cook Ware Corp.,

Chicago —------------------------ 29.45
Motor Dis., Inc., South Bend —-- 383.90

HW. W. Lehnen Fuel Co., Grand R. 9.00

pr. A. B. Thompson, Grand Rapids 3.00
Dr. Frank Doran, Grand Rapids -- 10.00
St. Mary’s Hospital, Grand Rapids 85.00
Bowman-Trautman Co., Grand R. 30.00

April 6. We have to-day received the
reference and adjudication in the matter
ot Regal Sandwich Shop, Bankrupt No.
2128. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
As this is an involuntary case, an order
has been made for the bankrupt to file
schedules, upon receipt of the same, list
of ereditors and notice of first meeting
will be made herein.

April 6. We have to-day received the
schedules, reference and adjudication in
the matter of Mara-Rickenbacker Co., &
Michigan corporation, Bankrupt No. 3129.
The matter has been referred to Charles
B. Blair as referee in bankruptcy. The
bankrupt concern is located at Grand
Rapids. The schedules show assets of
$7,493.68, with liabilities of $30,589.57. The
rst meeting of creditors will be called
promptly and note of the same made
herein. The list of creditors of said bank-
rupt. are as follows:

City of Grand Rapids oo SOs

Clarence Barronds, Grand Rapids_. 18.90
Dalton Adding Machine Co., Cincin-

HAL ....-. Ne Re eo Sp hee
Allen & Folger, Grand Rapids —-_- 6.00
Automotive Parts Corp., Grand R. 24.57
Boyland & Co., Grand Rapids ~ 10.00
Brown & Bigelow, Minneapolis i 19.338
Breen & Hailaday, Grand Rapids —- 217-35
A. F. Bureh Co., Grand Rapids -- .36

Crosby Insurance Co., Grand Rapids 62.02
Consumers Power Co., Grand Rap. 99.57
Dalton Adding Mach. Co., Cincin-

BAG oe IE
DeLuxe Motors, Grand Rapids --_-
Dependable Printing Service, G. R.
Electric Service Station, Grand R.
Freeman Distributing Co., Denver
Gley Hardware Co., Grand Rapids :
G. R. Art Glass Co., Grand Rapids 31.05
G. R. Forging & Iron Co., Grand R. 11.25

 

Werald. Grand Rapids ._....__.-__ 180.38
G. R. Motor Club, Grand Rapids - 90.00
Press, Grand Rapids oo 112.96
G. R. Sereen Co., Grand Rapids -. 19.00

G. R. Steel & Supply Co., Grand R. 3.12
Grimes & Madigan, Grand Rapids 100.00
Harder Welding Co., Grand Rapids 12.75
Hart & Crouse, Utica, N. ¥Y. —--__- Oe
Hayes-lonia Co., Grand Rapids __ 780.30
Hermitage Battery Co., Grand R. 72.35
Heth Auto Blectric Co., Grand R. 71.27
R. M. Holinghead, Detroit ------ 20.00
Hudson Tire Co., Grand Rapids 4.00
Huyge-Backart Coal Co., Grand R. 30.00
nelly-Springfield Tire Co., Grand

Rapids oe oe aes eo
Kemper-Thomas, Cincinnati --~--~- 60.00
H. M. Lehnen, Grand Rapids
Lewis Electric Co., Grand Rapids 5.10
McAvoy Varnish Corp.. Grand Rap. 49.84
Mark's, Grand Rapids - oe
Matheson-Oakland, Grand Rapids 37.83
Metal Office Furn. Co., Grand Rap. 25.00
Michigan Bell Telephone Co.,

Crang Rapids 2. 9.30
Michigan Paint Co., Grand Rapids 3.00
Miller Tire Service Co., Grand R. )

Mich. Mut. Liability Co., Grand R.
National Cash Register Co., G. R.
New Era Spring & Wire Co., G. R. :
O'Niei Oil & Paint Co., Milwaukee 40.3

 

Page’s Hardware, Grand Rapids - 18.50
Payne & Galer, Grand Rapids 13.25

Peiter Auto Co., Grand Rapids - 2.21
Piston Service Co., Grand Rapids 131.04
Ponce DeLeon Water Co., G. R. 1.50
Pulte-iorreck Plbg. Co., Grand R. 17.50
Rathbun Electric Co., Grand Rapids 32.61
Rex Sales’ Service Co., Grand Rap. 14.73
Rickenbacker Moor Co., Detroit ~~ 798.82
Poohe's, (Grand Rapids _...- ss 5b-00
Roseberry-Henry Electric Co.,

Grand Rapids ---- : _ 380

Sherwood-Hall Co., Grand Rapids _ 11.59
Tisch Auto Supply Co., Grand Rap. 10.89
Wolverine Bumper Co., Grand R. 16.00

Udell Printing Service, Grand Rap. 9.25
United Detective Agency, Grand R. 85.17

Yonker & Mieras, Grand Rapids-_- 3.50
Warren Refining & Chemical Co.,
Cleveland 23.53
F. F. Wood Motor Co., Grand Rap. 55.31
Weatherly Co., Grand Rapids ---- 12.59
F. L. Williams, Grand Rapids ---. 72.16
Fenton Matteson, Grand Rapids -- 304.62

Roseberry-Henry Electric Co.,
Grand Rapids -------------------- 456.00
American Employer’s Ins. Co., G. R. 450.00

    

ePpoasZOozZzoon

NUTRITIOUS

 

Dealers with Vision
stock

   
   

RUMEORD CHEMICAL WORKS — Providence, R.I.

Hulbert & Maris, Grand Rapids _- 50.00
International Rubber Co., Akron, O. 57.00
William R. Mara, Grand Rapids 15,750.00
G. R. Savings Bank, Grand Rapids 3,000.00
Mfgers. Finance Co., Detroit ---- 3,000.00
Industrial Bank, Grand Rapids __ 3,000.00

april 6. We have to-day received the
schedules, reference. and adjudication in
the matter of Ernest F. Glinke, Bankrupt
No. 3130. The matter has been referred

bef tt od > I = el] © SG

AB 26

DEPENDABLE

 

and properly mixed.

Nucoa Nut Margarine

NEY YORK

 

The Month of Easter

Spring brings with it the desire for salads. The
appetite craves the things of Spring. Suggest that
a salad should be made with good salad dressing.

BEST FOODS SALAD DRESSINGS are the only

ones made from fresh eggs broken from the shell

Bread and Butter Pickles

“Six of the Best Foods”

MADE BY

THE BEST FOODS, Inc.

CHICAGO

 

and with every other ingredient carefully selected

Best Foods (Gold Medal) Mayonnaise, Thousand Island
Dressing and Relish Spred are made in ‘‘Best Foods’ way.

Best Foods Shortning

SAN FRANCISCO

 

 

 

 

 

Fifteen million dollars expended in advertising in

aaa

thirty-five years to help you sell

SHREDDED WHEAT

 

 

 

es A SEAS sa eats atc

 

— +

 

 

 

 

April 13, 1927

MICHIGAN

TRADESMAN

31

 

to Charles B. Blair as referee in bank-
ruptecy. The bankrupt is a resident of
Kalamazoo, and his occupation is that
of a contractor. The schedules show as-
sets of $3,201.62 of which $1,800 is claimed
as exempt, with liabilities of $3,045.67.
The first meeting of creditors will be
called and note of the same made herein.
The list of creditors of said bankrupt
are as follows:
Aa J. Nook) Kalmaazoo 2.220525. $ 43.10
Kal. Citizens Loan & Inv. Co.,
Malamazoo, 222 oo 206.19
Holland Furnace Co., Kalamazoo 292.50
Home Furnace Co., Kalamazoo -_~ 150.00
Peoples Outfitting Co., Kalamazoo 50.00
Round Oak Heating Co., Kalamazoo 90.00
Reginia Corp., Kalamazoo ___-~--- 69.25

Dr. Hosea Barnebee, Kalamazco_. 16.00
Sprague Hdw. Co., Kalamazoo -~ 317.85
Wise Hdwe. Store, Kalamazoo -. 18.00

DeBoer & Sons Lbr. Co., Kalamazoo 300.00
Casper H. Haas Co., Kalamazoo__ 150.00

J. R. Van Holde, Kalamazoo ___-_ 50.00
Castle Buick Co., Sturgis ~_-_----- 43.00
Classen Hdw Store, Sturgis —__---~ 15.00
Standard Fuel Co., Kalamazoo —-_ 100.00
Garrett Bushouse, Kalamazoo ___. 76.00
Kal. Tank & Silo Co., Kalamazoo 33.00
Sunlight Lamp Co., Chicago --_-~- 107.00
Ficonomy Wall Paper Co., Kala-

TV a a ae ee 26.00
Hoover Bond Co., Kalamazoo __-_ 2.00
McMaster-Carr Supply Co., Kala-

WNRROO a soe a ee 47.63
Ray T. Parfet Co., Kalamazoo 12.85
Chamberlain Weather Met. Co.,

IealamazOo: 22 ee 56.00
Nelson Culvert Co., Kalamzoo __.. 39.00
Kalamazoo Gazette, Kalamazoo __ 15.96
Kalamazoo Cement Products Co.,

Malaise oo 103.00
P. Kromdyk & Son, Kalamazoo __ 45.00
Johnson & Hubbard, Kalamazoo 45.00
A-1 Tire Co., Kalamazoo ____..__-- 15.00
Mr. Peterons, Kalamazoo ___-----~ 11.25

Fred Stevens, Kalamazoo _____- unknown
Charles Barber, Kalamazoo ____~__- 76.00
Stoddard Dick Co., Detroit ______ 299.06
Edward Vander Slick, Kalamazoo 120.70
Lydon Mfg. Co., Chicago ~_------- 4.00
April 6. We have to-day received the
schedules, reference and adjudication in
the matter of Winfield Scott Thomas,
Bankrupt No. 3131. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids and his occupation is
that of a laborer. The schedules show
no assets with liabilities of $670.50. The
court has written for funds and upon re-
ceipt of the same, the first meeting of
creditors will be called, note of which
will be made herein. The list of creditors
of said bankrupt are as follows:
Dr. John Pedden, Grand Rapids __$ 98.00
Hospital Council, Grand Rapids _. 27.50
Prange Jewelry Co., Grand Rapids 37.50
Dr. C. DeJong, Grand Rapids ___-~ .
Arthur F. Bremer, Grand Rapids 500.00

oo
Overworking Lincoln.

The fame of Abraham Lincoln wax-
es with the years. Every record about
him that thas leaped to light since his
death has, even if it appeared for a
moment belittling, really heightened
his stature in the eyes of all the world.
During the great war, and in Europe
and example and say-
ing have been multifariously cited.
Any statesman looking about for rea-
sons to justify his own course has been
glad to find a warrant in something
that Lincoln did or said. It will not
be forgotten that Mr. Lloyd George, in
the dark days of the war, confessed
that he had been seeking guidance and
consolation in the career of Lincoln.
And when Lord Curzon delivered his
address at Oxford on the great orators
of the nineteenth century, he adroitly
avoided giving the first prize to any
of the competing Englishmen by
awarding it, as beyond question due,
to Abraham Lincoln.

All this is naturally gratifying to
Americans, though they may well utter
a warning to those foreigners, or those
natives, for that
Lincoln too hard;
small men under the shadow of his
mighty name, or force the parallel be-
tween him and others. Not long since,
for example, the English actor, Sir
Johnston Forbes-Robertson, was lec-
turing on the mystery of Shakespeare.
and sought to make it more credible

since, his name

work
endeavor to hide

matter, who

by adducing the case of Lincoln. If
it seems something like a miracle that
the works of Shakespeare could have
been produced by a poet of lowly origin
and little education, think of the great-
er miracle of Lincoln rising from a
still humbler and less promising en-
vironment to be a people’s hope and a
world’s desire. But that kind of com-
parison is not very enlightening or
helpful. It simply explains one mys-
tery by another that is deeper—namely,
the inscrutable way in which genius
manages to find its material and do its
work, even against terrible odds. Lin-
coln has been used for a great many
strange purposes, quite apart from his
actual nature and achievement, but
this is the first time, so far as we know
that he has been summoned to unlock
Shakespeare’s heart—N. Y.

—_+-<___

Business Philosophy.

Certainly there is no profit in culti-
vating a false pride, a closed mind, an
unreasonable prejudice. The truth is
that these stupidities cost the business
world millions of dollars each year.

It doesn’t take a salesman long to
learn that a testimonial from Brown
not only may not convince Jones of the
merit of a device or product, but may
actually prejudice Jones against it, as-
suming Jones doesn’t like Brown.

Times.

What a lot of us are victims of closed
minds! The closed mind first ridicules
and then resents. To the closed mind
the accumulated proof that its first
judgment was entirely wrong is simply
added reason for opposition.

We might as well realize that chang-
es are inevitable. We may be tired
of making adjustments. We may have

reached the age when we prefer to let

things remain as they are. We may
have grown weary of replacing usable
hut out-of-date equipment. But we
cannot stand still.

A visitor to whom we showed this
article remarked:
like a closed fist. I may want to pres-
ent you with ten thousand dollars but
if your hand is closed tight I can’t even
gve you the money.”

“A closed mind is

Why aren’t we more sensble? Why
are we afraid of the facts, the truth?

“Would any of us pay ten thousand

dollars a year for the privilege of be-
ing stubborn? We may not know it,
but possibly some of us pay even a
greater price than that. The steel
manufacturers who resisted the Besse-
mer process certainly paid a far higher
price. William Feather.
—_+++___
Pearl Necklaces Hold Favor.

Retailers have been actively reorder-
ing pearl necklaces for pre-Easter sell-
ing. Turnover of this merchandise
has been good since the early Fall
and the prospects are said to be favor-
able for continued popularity next Fall.
The 60 inch strand or opera type of
necklace has had the best demand.
Chokers have also been in increasing
call lately and are expected to sell well
into the Summer. Wholesalers add
that popular priced metal jewelry of
varied types has likewise been moving
well. These items are set with color-
ed stones, which feature jade, rose,
corn and sapphire blue shades.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR SALE—The best located country
store in Central Michigan. Wholesale in-
ventory. Will sell or rent property. Small
amount of capital will handle deal. Ad-
dress No. 585, c/o Michigan Tradesman.

535

FOR SALE—A meat market located in
thriving town in close proximity to the
eity of Flint. Doing a good conservative
business. This market is the best equip-
ped outfit north of Detroit. Ill health
only reason for selling. H. C. Agans,
Fenton, Mich., Lock Box 152. 536

RESTAURANT—And confectionery for
sale. On M-13, near résorts. Fully equip-
ped. In operation. Owner has resort.
Cannot handle both. S. C. Meyers, Man-
celona, Mich. 537

EXCLUSIVE—MEN’S CLOTHING AND
FURNISHING STORE IN GRAND RAP-
IDS; BUSY SECTION; STORE FULLY
STOCKED WITH NEW MERCHANDISE;
ADVANTAGEOUS LEASE; VERY LIT-
TLE COMPETITION. CALL OR WRITE
Kk. DE GROOT, 450 HOUSEMAN BUILD-
ING, GRAND RAPIDS, MICH. 533

FOR SALBE—Up- to-date drug store, city
of 13,000 about 100 miles north of Grand
Rapids. Best location in city. No foun-
tains, and about $8,000 investment. Will
net owner $6,000 per year. Terms to suit
buyer. Address No. 538, c/o Michigan
Tradesman. 538

FOR SALE— Twenty-one Golden Oak
twenty furnishing goods

clothing, and

cabinets, five plate-glass show cases and
one five-drawer departmentising National
cash register three years old. Everything
in first-class condition and wonderful bar-
gain. Should be sold at once. See Peter
H. Van Ark, Holland, Mich. 539

FOR SALE—Four-station Lamson car-
riers; almost new. Address Cash Offer,
L. B. 351, Chanute, Kansas. 540

Hussman, xruendler, and standard
makes freezer display cases; butcher’s
coolers, grocer’s boxes; 100 sets complete
bar fixtures. Priced right. St. Joseph
Transfer Co., St. Joseph, Missouri. 541

For Sale—General store in Cloverdale,
Barry county, Mich. Farm and resort
town on M-43. Two lakes within twenty
rods. Brick buildings. Modern home
connected with store. Long established
business. Real estate small payment
down. Reason for selling, going West.
A. _. Patton, Cloverdale, Mich. 542

For Sale—One 200-account McCaskey
register. Cost $133, sell for $35. One
Wayland paper baler, $10. A-1 condition.
Brooks & Warner, Carson City, Mich.

543
FOR SALE—New and used Northey
coolers, refrigerators, freezers, and dis-

play cases. 3argains. Send for list.
Modern Store Fixture Co., 1815 Gratiot
Ave., Detroit, Mich. 521

BAKERY FOR SALE OR TRADE—

GOOD eauipment and business. What
have you? SBaney's Sanitary Bakery,
Rantoul, Illinois. 523

Wanted—General store, ~ $5, 000 to $10,-
000 stock. Address No. 524, c/o Michigan
Tradesman. 524

Expert Special Sales Service—To reduce
or close out stocks of merchandise any-
where. Arthur E. Greene, 142-146 N.
Mechanic, Jackson, Mich. 525

WANTED—Pxperienced shoe salesman,
Address The Hub, Sault Ste. Marie, Mich-
igan. 2 526

FOR SATL,B—Grocery, dry goods, shoes
and rubber line. Also fixtures and two-
story brick building. This is all fresh
merchandise. Located in a live town
with large farming territory to draw
from. Excellent location. Four large
factories. Only general store in the town.
Address No. 527, c/o Michigan Trades-
man. 527

For Sale—Thriving, successful retail
business 8 years old, with yearly earning
of over ten thousand dollars, net. Last
year equal to past 5 year average. Lo-
cated on Monroe Ave., in Grand Rapids’
best business section. Established trade,
and trained organization. Any man or
woman with business experience and
common sense can operate. Price, $22,500
plus inventory. Fifteen thousand dollars
cash (minimum) needed. Full particulars
given to those interested and able to
swing this attractive proposition. Write
No. 531, c/o Michigan Tradesman for ap-
pointment, at which time full details,
ete., will be given. 531

 

For Exchange—Cadillac touring 8 auto,

Splendid condition.

A. L. Red-
515

just well broke in.
Will trade for merchandise,
man, Olney, II.

REAL ESTATE and Business at Bar-
gain Price—Large lot, and store, fourteen
living rooms above, on M-1l. Good loca-
tion for automobile supplies. Grocery
business cash sales 1926, $37,317. Owner
has other business that takes entire time.
L. Mz urvin, Ottawa St., Muskegon, 629

FOR RENT—-Store Suliding and fixtures
suitable for furniture, hardware, or dry
goods and clothing. Write No. 534, c/o
Michigan Tradesman. 534

Wanted—National cash register, Bur-
roughs adding machine, and floor show
cases. A. L. Redman, Olney, IIL. 607

FOR SALE—One fifteen-foot Sherer
grocery counter, one National cash reg-
ister, one set Dayton computing scales,
and other show cases and counters. All
in A-1 condition. Frank A. Wieber, Fow-
ler, Mich. 477

CASH For Your Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.

LOUIS LEVINSOHN, Saginaw, Mich.
Pay spot cash for clothing and furnish-

ing goods’ stocks. lL. Silberman, 1260
Burlingame Ave., Detroit, Mich. 566

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

 

HART BRAND
CHOICE of THE LAND

 

SED RASPBERRIES,

Look for the Red Heart
on the Can

LEE & CADY

.

Distributor

 

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

 

Brick is Everlasting
GRANDE BRICK CO.,
Grand Rapids.
SAGINAW BRICK CO.,
Saginaw.

JACKSON-LANSING BRICK CO.,
Rives Junction.

 

 

 

 

 

 

 

FIRE AND
BURGLAR
PROOF

SAFES

Grand Rapids
Safe Co.

Tradesman Building

 

 

 

 

 

 

 

 

   

32

Changing Conditions Will Influence
Values.
Written for the Tradesman.

For the next seven or eight weeks
the wheat market will be influenced
principally by crop reports and export
business, for while there will be more
or less domestic trade, the volume will
probably not be heavy.

Winter wheat continues in a favor-
able condition; there have been some
reports of too much rain, but at this
time of year too much rain is not like-
ly to do much damage to the growing
wheat, except in the Spring wheat sec-
tions where it would interfere with
seeding. Too much rain at and around
harvest time wouid be another ques-
tion. Certain sections of Kansas com-
plain of too little moisture, but it is in
a limited section, and no particular
damage has been done to date. Win-
ter wheat on the whole, as_ stated
above, appears to be in excellent con-
dition.

In the Spring wheat sections too
much rain, some snow and continued
cold weather has retarded seeding;
there is plenty of time left, however,
to sow more than a normal acreage,
but the continuance of unfavorable
weather conditions would soon reduce
the acreage, or make seeding very late,
and generally speaking, late-sown
spring wheat does not do well. This
phase will bear watching.

While primary receipts continue
reasonably large, the visible supply
was reduced during the past week near-
ly a million and a quarter bushels; this
is a favorable symptom for firm mar-
kets, and should the export business
continue on a comparatively large
scale, with some deterioration in the
growing winter wheat crop, which is
to be expected, and spring wheat seed-
ing be delayed much longer, we might
run into considerably higher prices -on
flour, particularly in view of the fact
that mill feeds are almost certain to de-
cline quite materially within the next
thirty to sixty days, which on an even
wheat market will strengthen the price
of flour. Wheat appears cheap enough
under conditions. Improved
crop prospects and early settlement of
the Far-Eastern question will be a
bearish factor; while deterioration in
the crop, and increased probabilities
of foreign complications in the Far
East, together with a good export
trade on wheat and, or, flour will pro-
vide an incentive for future buying,
and probably speculative interests
would also become active on the long
side of the market. Changing condi-
tions will influence wheat and flour
values, consequently the flour buyer
will do well to keep posted on both
domestic and foreign conditions.

Lloyd E. Smith.

present

a
Effect of Piece-Meal Buying on Manu-
facturers.

The continuance of hand-to-mouth
buying on the part of both wholesalers
and retailers is putting such a strain
on manufacturing concerns with large
production facilities that, as one well-
knewn knit goods man expressed it,
“it doesn’t pay to be big any more.”
The trouble seems to lie principally in
the fagt that, no matter how the big

MICHIGAN

manufacturer tries to meet the prob-
lem, his production costs are forced up
and he is not able to get the increase
back in his selling prices. This means
either lessened profits or no profits at
all.

“About the only way the big manu-
facturer can meet the present situa-
tion is to cut down his operating force
and make goods only on order, or else
make up goods in normal volume and
hold them until buyers want them. If
he cuts down his working force he
breaks down an organiation that has
probably taken him years to build up,
and it may mean the loss of some of
his best operatives.

“Not only that, but it is an axiom
of manufacturing that the fewer arti-
cles made with the same or practically
the same overhead, the higher the
production cost of each. This is true
whether the product be automobiles or
piece goods. Higher production costs
make necessary higher selling prices
if the business is to go on, but try to
get higher prices nowadays for any-
thing that does not come into the nov-
elty class.

“Turning out goods in vclume and
holding them keeps down the actual
cost of production, but it forces up
other expenses through higher interest
charges, greater insurance costs, etc.
Here, again, the manufacturer must
ask higher prices if he is to get a le-
gitimate profit but, as I said before,
try to get them.

“T don’t know what the ultimate out-
come will be if hand-to-mouth buying
continues indefinitely, as it is expected
to. One of the possibilities, however,
is the gradual disappearance of large
manufacturing organizations and their
replacement by numerous smaller ones
planned to operate along entirely new
lines. Another possibility is a gradual
abandonment of staple merchandise by
big manufacturers and the establish-
ment in their plants of several sub-
plants for the manufacture of novelties
only. In this event the specialty man-
ufacturer of staple goods in small lots

would probably come into being.”
—_——_o-+-

Queen of Cheese.

It is not the way of the world to
honor every deserving inventor with
a suitable monument, and so the spirit
of Marie Harel must smile on her na-
tive village of Vimoutier, Normandy,
where the inhabitants are to unveil a
memorial in her name next week; for
in 1791 Mme. Harel produced the first
Camembert cheese. The train of
events leading to Mme. Harel’s remark-
able discovery have not been recorded,
but presumably it was no accident.

Left to itself, a bowl of milk has ap-
proximately 150 different ways of go-
ing wrong. It takes a strong hand and
a clear head to prevent the bacteria
from running amuck and producing
foul Limburger instead of delicate
Cheddar, but Mme. Harel understood
the little animals and they obeyed her
instructions implicitly, with the result
that for 135 years the world has been
a much happier place.

Proper estimation of Camembert be-
longs in the province of poets and es-
sayists. It is, as orientals say “a moun-
tain of yirtue,” half liquid, half solid,

TRADESMAN

and so complex in structure as to defy
chemical classification. Mme Harel’s
invention has sustained explorers in
the wilderness and saved hostesses in
tight places. If her obelisk is not 100
feet high, America should dig deep in
its pockets——Detroit Saturday Night.

o-oo
Why Hose Shades Vary.

The continued vogue for colored silk
hosiery for women, which has made it
necessary for manufacturers and stock
houses to make some quick shifts in
order to keep up with swiftly changing
tastes in hues, has brought with it not
a little complaint as to variations in
stockings that are supposed to be of
the same shade. This is truer of hose
that are knitted first and then dyed
than of stockings which are made of
yarns dyed before going on the knit-
ting machines.

Most of the variation complained of,
it was said yesterday, is that the light
shades tend to grow darker little by
little as the season advances. This
was admitted by an executive of a
concern which does a large business in
hosiery dyed after knitting, and an
interesting reason for it was advanced.
It was this:

The hose are dyed in hundred dozen
lots, after which it is necessary to
change the dye bath. Each time a
new batch of dye is made up it is nec-
essary for the dyer to compare its
color with a “master” stocking, which
represents the shade desired. Fre-
quent mixing of dye baths requires
frequent handling of the “master”
stocking and also results in exposure
of it to light and dust. Almost imper-
ceptibly it becomes soiled and darker
in tone. From this it is not difficult
to figure out the variations in color
and the gradual darkening of the
lighter shades.

—_»-2.—____

Forced Into the Hands of Receiver.

On petition of David Stoll Judge
Willis B. Perkins of the Kent Circuit
Court, has appointed the Michigan
Trust Co. receiver for the Specialty
Dry Goods Shoppe.

The petitioner in his bill alleges C.
S. Simpkins is indebted to him in the
sum of $4,300, covering the amount of
a loan. The assets, consisting of a
stock of merchandise, accounts and
notes receivable, aggregate $10,000 and
the liabilities are approximately $40,-
000.

Action tc appoint a receiver was
taken following a recent judgment
favoring Mayme Ottenwess against
the Specialty Dry Goods Shoppe, Mr.
Simpkins and Earl D. Stoll, together
with Merlin E. Shanteau and Heber
R. Sarles, the latter two representing
a local detective agency. Judgment was
rendered Miss Ottenwess for $6,500.

—_»-2—____
Drained the Cow.

Six-year-old Freddy, bred in the city,
was on his first visit to his uncle’s
farm. At breakfast he heard his
uncle’s Jersey cow had been stolen
during the night.

“That’s a good joke on the man who
stole her,” was Freddy’s comment.

“Why?” asked his uncle.

“Why, just before supper last night,
the hired man took all the milk out of
her.”

April 13, 1927

 

 

 

 

$95,000,000
Missouri Pacific
Railroad Company

FIRST AND REFUNDING l4

5% GOLD BONDS

Due March 1, 1977

Gross income for the year
ended December 31, 1926,
applicable to payment of in-
terest on funded debt and
other fixed charges, before

Federal

amounted to $24,930,072;
while such charges after giv-
ing effect to present financing

amount to $15,181,261.

Application
these bonds on the New York Stock
Exchange.

YIELDING 5%

Complete

Howe, SNow
BERTLES xc.

Investment Securities

GRAND RAPIDS
New York

&

MORTGAGE

Series F

Income ‘Taxes,

will be made to list

PRICE 100

descriptive circular upon
request.

Chicago Detroit

San Francisco

 

 

 

 

 

 

and Rapids

 

 

vale GOMDAN

 

OLDEST
LARGEST

STRONGEST

Handlers of Safes in Michigan

No Commission too Large

No Order too Small

Our prices are 10 to 20 per

cent. lower than those of Chicago
and Detroit dealers, due to our

low overhead.

 

 

17,707,291 women read
the Royal message

=n A enormous selling force, at work every
day—the nation’s leading magazines
carry the influential opinion of food experts
on Cream of Tartar Baking Powder right
into the homes of your customers. That’s
why it requires little selling persuasion on
your part to sell Royal Baking Powder—-the
favorite for three generations still the recog-
nized best.

   

} fEOy aa 2
“i Be vol HN ; FR Cia ie
as Wire, [Pilg Sia & | a te] [ sti SENOLD oe
| | 4 Ptuial Tewirw es j

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Vornan's Hom

| Compan on

    

is most apt ©
to occur *

The sidewall is the vul-
nerable point of attack on all
tires. Here every jolt and jar
makes an attempt at destruc-
tion.

 

 

 

 

 

The CORDUROY CORD is the only tire possessing real Sidewall
Protection. Investigate CORDUROYS for yours self. Obtain this genuine
saving and economy. Test a CORDUROY against the other tires on
your car. Results will convince you. Try it
sd
CORDUROY TIRE COMPANY
GRAND RAPIDS, MICHIGAN
Royal contains no alum
—leaves no bitter taste C orduroy Cords
Sidewall Protection
Added Reinforcement-An Or canal Bod and Visible PLUS feature
id

99

this...

‘How many brands of Jell-O are there?’’ asked the
grocer. ®

"Why,  replicd the clerk, four or frve—

‘Wrong! Jell-O is the trade-marked name for just
one gelatine dessert. It is registered and fully pro-
tected by law and cannot be used for any other

product. Only Jed/-0 is Jell-O."

7 | JELLO

'
Trade-Mark Reg. U.S. Pat. Off. purk tee)
AMERICAS MOST So

 

   

os
eRe RRY

|
1 peur FLAVOR | |
| Ke

 

FAMOUS DESSERT
1927; P. Co. Tne. \ j

“A FRANKLIN
CANE SUGAR FOR
EVERY USE”

FRANKLIN GRANULATED

—for cooking and baking

FRANKLIN POWDERED
—for fruits, cereals and cold drinks

FRANKLIN OLD-FASHIONED BROWN
—for baked beans, gingerbread, etc.
FRANKLIN PRESSED TABLETS
—for hot tea or coffee

Explain this to your customers and they will
appreciate it

The
Franklin Sugar Refining Company

PHILADELPHIA, PA.
“A Franklin Cane Sugar for every use”
y

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DIAMOND BRAND CARTON
CLOTHES PINS

        
 
     
   

 

  

  

Made of
Zs —~ New England
=" \ White
uh / = Birch
a SS Selected-
SSS Polished
== ~

CARTONS OF 24 PERFECT PINS~

TRADE MARKED QUALITY

OF
THE DIAMOND MATCH Co
Sold and Recommended by
ALL LEADING DEALERS

 

 

 

 

 

 

 

|
WHITE HOUSE COFFEE

Test it by your own Taste!

 

You can best sell a product that you yourself
lie best. Test White House Coffee in your
own home. Coinpare it with any other high
grade coffee—bar none! We leave the judg-
ment to you. We know you will recommend,
FIRST. this coffee that is the fruit of 40

years’ experience in blending and roasting

    
   

the choicest coffee bean the world produces.

The Flavor Is Roasted In!

OD]

owsns ‘if
COFFEE
Tae RRO

ONE POUND NET

DWINELL-WRIGHT COMPANY oe

Michigan Distributors—LEE & CADY
aS a

Tortsmouth, Va.

 

 

 

 

 

Your
Selling Cost

is less when you stock goods of
known value. Especially when the
price has been established by the
manufacturer and you realize your
full profit as you do on

KG

Baking
Powder

Same Price
for over 3§ years

25 ounces for 25c

A fair price to the consumer and
good profit for you. Why ask

your customers to pay War Prices?

It will pay you to feature K C

Millions of Pounds Used by the

Government

i .
?
Cates, anaes wesc ag hme ora mete ONE ante oa amo i a eee ia alpomnne ete ate omen samen TE eee agen nom

 

 

 

 

 

 

 

 

 

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