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{e PUBLISHED WEEKLY (Gas Gu ecae 7 TRADESMAN COMPANY, PUBLISHERS <2 Wes “| EST. 1883 2

SSS NSS STOR ROTA IE Oe
Forty-fourth Year GRAND RAPIDS, WEDNESDAY, MAY 4, 1927 Number 2276

 

 

 

 

|

 

 

 

On to Washington’

Oh, let us march to Washington
And ask for legislation,
To make the trees grow greenback leaves,
To make the clouds rain pure milk,
To make nutritious, wooden beeves,
And strong, tenacious cobweb silk,
For each man in the Nation.

Oh, let us march to Washington
With a polite petition,
That Congress change red sand to meal,
And make the pieplant bloom with pie:
Or else make all the common weal
Be satisfied and nourished by
Spontaneous nutrition.

Oh, let us march to Washington
And ask our legislators
To make pure air a legal food,

To make all apples without core.
And that all pebbles that are strewed
Along the misty ocean shore

Be changed into potatoes.

Oh, let us march to Washington
And urge with force and reason
That Congress make all labor crime,
And abrogate old Adam’s fall,
And make all hours dinner time,
All work unconstitutional
And industry high treason.
*These verses, by Samuel Walter Foss, were read into the Congressional Record |

by Congressman McGregor of New York at the close of the debate on the MecNary-
Haugen Bill. They express a mighty lot of truth in a few words.

 

 

 

 

 

 

 

 

 

 

 

 

The old-fashioned way of “clearing the blood” in the
Spring was.to take liberal doses of a mixture of sul-
phur and molasses. Nobody knows the reason for
the almost universal faith in this formula, for modern
medicine declares that it is of practically no value,
but our grandparents kept their faith in it for many
years.

The modern physician knows that certain toxins do
accumulate in the system during the winter. These
toxins are caused by lack of out-door exercise, and by
a diet too rich in meats and other concentrated foods.
The modern way to remove the toxins and clear the
system during the Spring months is to use

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HIGA

    

GS

 

Forty-fourth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY BY
THE TRADESMAN COMPANY
GRAND RAPIDS, MICHIGAN

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each Issue Complete in Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not-paid in
advance.

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.

 

 

Official Report of the Flint Conven-
tion.

Flint has done the seemingly im-
possible thing. They have put on a
State grocers’ convention without hav-
ing a local grocer’s association. We
have just closed a very successful con-
vention in that city, with a splendid
registration, program and entertain-
ment.

The Mayor of Flint, Wm. McKeig-
han, gave us a hearty welcome to the
second largest motor city in the world,
which was appropriately responded to
by A. J. Faunce. He asked for a
friendly discussion of the various prob-
lems before us. Rudy Eckert, chair-
man of the Flint committee, introduced
President Bailey and also outlined the
program for us. The President’s ad-
dress was very optimistic and compli-
mented all the officers for their sup-
port. The report of Secretary Gezon
was read and approved as was the re-
port of Treasurer Albrecht, and a vote
of thanks was given each gentleman
for his good work. The Treasurer's
report showed a balance on hand of
$1,713, which is the largest cash bal-
ance we have ever had.

The following committees were ap-
pointed:

Credentials—J. F. Tatman, Clare;
H. H. Roberts, Flint; Herbert Pierce,
Battle Creek.

Constitution ‘and By-Laws—Charles
Christensen, Saginaw; Park Haynor,
Flint; A. H. Goltz, Big Rapids.

Auditing—E. C. Piggott, Fowler;
W. G. Derkie, Flint; G. S. Van Sykle,
Barryton.

President O. H. Bailey, who was a
delegate to the Rochester convention
of the National Retail Grocers As-
sociation, made a report, which was
well received.

An address was. given by O. L.
Brainard, of Elsie, on Does It Pay To
Advertise? Mr. Brainard pointed out
that there are many kinds of adver-
lising, newspapers, show windows,

GRAND RAPIDS, WEDNESDAY, MAY 4, 1927

hand bills, general store appearance.
His address brought forth a very in-
teresting discussion.

F. H. Albrecht reported on the ford
commissary proposition and he was
asked to keep the members informed
of the outcome of this ford experience
through the columns of the Michigan
Tradesman.

Adjournment was taken for the day
and in the evening we were entertain-
ed with a smoker at the Durant Hotel.

Two educational films were shown,
one on “How bananas are grown and
marketed” and “Health regained” by
the Fleischmann Co. William Garfitt,
Sec’y Western Fruit Jobbers Ass’n.,
Chicago gave a very interesting ad-
dress on “The Future of Retail Grocer”
which contained an abundance of edu-
cational and inspiring material.

The first order of business Wed-
nesday morning was a report of the
Legislative Committee by Paul Gezon,
which showed that our Sunday closing
bill was having hard sledding before
the House. He also told about the
trading stamp measure which was
sponsored by the Retailer’s Council of
Michigan. The Association went on
record as being opposed to the giving
of trading stamps other than the mer-
chants’ individual stamps or tickets.

J. A. Hannah, of the Michigan State
College, at Lansing, spoke to us on the
following subject, “How the Grocer
and Meat Man Can Help the Egg
Producer.” He showed that egg pro-
duction is the second greatest in this
country, second only to that of wheat.
He suggested that the grocer pay more
for hennery eggs than for ordinary
barn yard eggs. We were urged to
support National egg week, which is
May 2 to 7.

Report of the committee on by-laws
and constitution was read. A number
of minor changes were made, the prin-
cipal of which is a change in the name
from Retail Grocers and General Mer-
chants to Retail Grocers and Meat
Dealers of Michigan. There were also
a few changes made in the dues and
this will work in favor of the larger
towns, which send in a large member-
ship list. The schedule is as follows:
Cities which join as a group and which
contain less than twenty-five members
pay $1.75 each per year; 25 to 49 mem-
bers, $1.50 per year; over fifty mem-
bers $1.25 per year. After a lively dis-
cussion all of the recommendations of

the by-laws committee were adopted.

Herman Hanson, of Grand Rapids,
gave an interesting talk on “Progress
of Quality Service Stores in Michigan.”
He showed that this organization was
growing very rapidly and prophesied
that it would soon extend to every
town in Michigan. Later in the day
a motion was carried that a committee
be appointed at this time to organize

a Michigan quality service group. The
following committee was appointed by
the President: H. C. Schuberth, Port
Huron; W. Loefler, Saginaw; E. H.
Weide, Bay City; G. Van Der Honing,
Grand Rapids; Dick Miles, Holland;
Hans Johnson, Muskegon; J. E. Pease,
Kalamazoo; W. R. Van Auken, Big
Rapids; Basil Gulliver, Detroit. The
point was brought up that those who
organize under the quality service
name should look into the legality of
this reference to doing business under
an assumed name. The secretary
urged all who were doing business un-
der a name such as John Smith &
Co. or any other name than their own
register this assumed name with the
county clerk of their county.

The following committees were ap-
pointed by President Bailey:

Nominating—Ole Peterson, Muske-
gon; William List, Big Rapids; D. L.
Davis, Ypsilanti; M. C. Goossen, Lan-
sing: Charles Shreve, Detroit.

Legislative Committee for 1927 and
1928—John Affeldt, Jr., Lansing; Chas.
Christensen, Saginaw; Paul Gezon,
Grand Rapids.

The Auditing Committee reported
that the books of the Secretary and
Treasurer agree perfectly and _ that
both seem to be 1n first-class shape.

The Question Box was in charge of
A. J. Faunce, Dick Miles, Elmer Van
Antwerp.

The following questions were answer-
ed: “Should independent stores dis-
pense with delivery service in order to
meet chain store competition?” “Are
Quality Service stores a success?” “Is
it advisable for the quality service
stores to have a warehouse?” “Is a
midweek half holiday advisable in the
face of strenuous chain store compe-
tition?” “Is the buying of “futures”
advisable?” All of these questions
brought out interesting discussions.
For lack of time discussion on the
question box could not be continued.

William Rorke, of Saginaw, gave an
instructive address on “Pay Day to
Pay Day Plan.” He said that the
basis of credit should be the three C’s,
capacity, capital and character. He
strongly urged a “Pay Day to Pay
Day Plan.” The next speaker was
John W. Symons, President Whole-
sale Grocers’ Association of Michigan.
He made a strong plea for greater co-
operation and is optimistic about the
future of the wholesaler and individual
retailer of groceries. His talk was en-
joyed by all of us.

In the talk by John Affeldt, Jr., he
showed that a great deal of good can
be done by calling upon unorganized
towns in the State. He mentioned
Ann Arbor and Battle Creek as fertile
fields for organization.

Quantity buying was the subject of

Number 2276

said we should tic up our quantity
buying with quantity displays. He
made a strong plea for more progres-
siveness among the jobbers of the
State and reported excellent success in
Grand Rapids with quantity purchases.

F. Preus, the veteran meat dealer,
of Lansing, gave an interesting talk
on making money in the meat busi
ness, giving as his secret close atten
tion to business and hard work.

Ole Peterson gave a short talk on
Selling a Distinctive Line. He said
there was nothing like the personal
touch and high quality goods to build
up a prosperous business.

Mr. Peck, of the Michigan Miller’s
Mutual, of Lansing, urged co-opera-
tion between their company and our
members.

This closed the session Wednesday.

Wednesday evening we enjoyed a
wonderful banquet at the Durant Ho-
tel, after which the members indulged
in dancing.

More next week.

Paul Gezon,

Sec'y Retail Grocers and Meat Deal-
ers’ Association.

—>.+s————
New Directors Elected at the Flint
Convention.

The Retail Grocers and Meat Deal-
ers Association re-elected the follow-

ing officers:

President—O. H. Bailey, Lansing.

First Vice-President—Hans John-
son, Muskegon.

Second Vice-President—A. J. Faunce
Harbor Springs.

Treasurer—F. H. Albrecht, Detroit.

Directors elected were Park Haynor,
Flint; F. H. Kuhlow, Bay City; H.
C. Sehuberth, Fort Huron; 0. L.
Brainard, Elsie, and Gerrit Van Der
Honing, Grand Rapids.

The convention was invited to hold
its 1928 meeting in the following
places: Mackinaw Island, Grand Rap-
ids and Lansing.

After a lively debate and the intro-
duction of the following slogan: “Lan-
sing Against the Rest of the World,”
Lansing won out and we will meet in
the New Olds Hotel in 1928.

At the Board meeting, held im-
mediately after the convention ad-
journed, the undersigned was re-elected
Secretary. Paul Gezon, Sec’y.

——_—_>.-—__—_
Farewell Dinner For James Golding.
Detroit, May 3—Fifty salesmen as-
sociates of James M. Golding, sales
manager for Krolik & Co., gave him
a farewell banquet Saturday evening
at Althea Gardens. Golding has re-
signed to enter the real estate and
specialized advertising business in the
border cities. For some years Golding
was a traveling salesman, and became
well-known throughout the State.

Later he was associated with Burnham-
Stoepel, and served as President of the
National Sales Managers Association.
At the banquet he was given a travel-
ing bag.

 

Sn

ss ocneins vg pan ae sihE

 

MICHIGAN

TRADESMAN

 

May 4, 1927 8

 

MEN OF MARK.
George W. Hubbard, Millionaire Hard-
ware Dealer of Flint.

George W. Hubbard was born on
a farm near Canadaigua, N. Y., Feb.
27, 1844. His antecedents were Eng-
lish and Scotch on his father’s side,
and Scotch on his mother’s side. He
lived at home until he was 20 years
of age, when he came to Michigan
and located at Rocking, Upper Penin-
sula. He taught school there six
months. Not liking the Lake Super-
ior country, he went to Pontiac, where
he secured employment in the hard-
ware store of Morris & Messinger. After
working there six months he went to
Flint, formed a copartnership with J.
B. Newton under the style of Newton
& Hubbard. and purchased a hardware
stock. The stock inventoried about
$10,000 and the buidling in which the
stock was located had to be purchased
for $4,000 additional. The two part-
ners had only $3,800 between them,
so they had to go in debt for $10,200.
Not only were they compelled to pay
10 per cent. interest on this indebted-
ness, but they were handicapped by
chattle mortgage security which was
demanded by the man from whom they
purchased the stock. Notwithstanding
this handicap, however, they succeeded
in making good, building up their cred-
it and meeting their obligation. Five
years later Charles Wood purchased
the interest of Mr. Newton, when the
This
copartnership continued thirteen years
when C. M. Wager purchased the in-
terest of Mr. Wood. Five years later
Mr. Hubbard
the business. Twenty-three years ago
he admitted his Bruce G. Hub-
bard, to partnership, and five years later

firm became Hubbard & Wood.

became sole owner of

son,
he took in as a partner James 5S. Ray-

The
ago at the age of 33.

mo. son died about ten years
The business has
since been incorporated under the style
of the Geo. W. Hubbard Co., with a
capital stock of $250,000 and a surplus
The offi-
cers of the corporation are as follows:
President—Geo. W.
Vice-President—Morris White.
Secretary Thomas
Mossop.
The house had a small fire in May,
1913, and in December of the same
year the department

completely destroyed by fire. A new

equal to the capital stock.

Hubbard.

 

and Treasurer

hardware was
store building was erected on the same
location, 24 x 150 feet in dimensions,
four stories and basement. Business
was reasumed in this store, which is
one of the most complete and up-to-
date hardware in the country.
The company also owns a warehouse,
51 x 65 feet in dimensions, five stories
and basement, fire-proof construction.
A second warehouse of ample dimen-
sions is located in the next block.
Mr. Hubbard was married March
28, 1868, to Miss Amanda L. Sura, of
Rochester, N. Y. Mrs. Hubbard died
five years ago. In addition to the son
who died ten years ago, Mr. Hubbard
has another son, Wm. M., now 55
years old, who is engaged in the hard-
ware business at Brea, Calif., and a
daughter, Mrs. J. E. Burroughs, who

stores

resides in Flint. Her husband is erect-
ing a $150,000 residence and the father
has arranged to furnish the new home
at a cost of $30,000. Mr. Hubbard re-
sides in his own home at the corner
of Church and Third streets, where he
has lived without interruption for for-
ty-six consecutive years. His theory of
is that the should
owe but one person—his banker—to

business merchant
whom he should always look for ad-
vice, assistance and financial aid. In
his opinion, the merchant is concerned
with only four things—stock, service,
credit and reputation—and on the man-
ner in which he handles these four es-
sentials depends his success or failure.

Mr. Hubbard takes a cold water bath
every morning and works every week
home. He
winer, but

in the year when he is at
usually takes a trip every

 

time inventoried
careful manage-

The estate at that
about $75,000. 3y
ment and scrupulous attention to every
detail, Mr. Hubbard succeeded in en-
hancing the value of the estate more
than twofold.

Mr.
painstaking

most
Michi-
His
automobile has remained in the garage
three years wihout being used. He
saw his stock destroyed by fire with-
out insurance and never worried. He
suffered a similar loss with ample in-
surance and never worried. He says
that troubles have never caused him to
miss a single meal or lose a single
His only hobbies are
fishing, prize fights and horse races,
although he is fond of nearly all
wholesome outdoor and indoor games.

one of the
business men in
He is a perpetual worker.

Hubbard is

gan.

night's sleep.

2
George W. Hubbard

failed to get away last winter for the
first time in many years.

Mr. Hubbard is a 3d degree Mason
the Episcopalian church
He is also an Elk.

and attends

regularly. He has
never held any city office. He
charter member of the Michigan Re-
tail Hardware Association
He has been

Was a

and served
one year as President.
a director of the Citizens Commercial
Savings Bank about thirty years, Vice-
President about and

twenty years

President about ten years. He is a
large owner of real estate in the city
of his adoption, including both homes
and bulidings. He owns two
brick blocks in the North end of the
city, which he rents for business pur-
poses. When Judge Newton died,
some years ago, it was found that he
had named Mr. Hubbard as executor

of his estate and guardian of his son.

store

He finds delight in horses and has
raised a number of colts which made
good when they came to maturity.
Mr. Hubbard attributes his success
to hard work and bull dog tenacity,
to never having gotten tired and to
never have permitted himself’ to get
discouraged. He celebrate, this
year, the sixty-third anniversary of his
engagement in the hardware business
in Flint and it goes without saying that
the congratulations he will receive on
that occasion will come from a large
circle of friends and acquaintances.
Mr. Hubbard has a large, warm
heart and a keener interest in life than
blase youngsters in their
twenties. He likes young people—
young people, that is, who have enough
nerve, vivacity and such commodities
to make themselves interesting. He
kriows how to be as much of a com-

will

plenty of

panion to a young man of 25 as he
does a man of two or three times that
age.

Once in a while Mr. Hubbard goes
to a hardware convention. On such
occasions he always extracts a maxi-
mum of enjoyment from his attend-
ance. Every time he joins a group of
yarn-spinners in a hotel lobby he is
usually the last one to leave. He likes
good yarns and doesn’t like to miss
any, although some of the younger
spinners may have to go to bed, be-
cause, forsooth, they are tired and must
have sleep. But Mr. Hubbard always
pops up bright and early the next
morning as chipper and fresh as a
mountain daisy.

——_>2>__—_
Grass Bags to Match Hats.

A new development in the vogue of
matching hand bags with hats is being
featured by a wholesaler. He is offer-
ing bags made of fancy woven gras:
which are dyed in all the new shades.
The shown in two
models. frame
covered with leather and with
of the material. The other is
flat in shape opens at the top
through a “zipper” arrangement. Both

merchandise is
One is mounted on a
a hand!+
same
and

types are lined with silk and are fitted

with purse and mirror. The bags
wholesale from $24 ‘o $42 a dozen.
——_»>2.a_____
Mother’s Day.
Mothers’ day again is here

To recall the mem'ries dear

Of those who no more are known

In the world we call our home (
And to see that those yet here i
Have a special day of cheer. i

Those who wear the whiter rose
Of which mother nature knows
Find in it the tie that binds
That which memory defines

As the one whose past we share
Yet in ways beyond compare.

And those wearing roses red
By an impulse sweet are led
As the years go by to prize
Mother-love that never dies.
Naught that natures God

Seems so beautifully grand.

has) planned

Mothers’ day to mothers now

Means a tribute that somehow

Is their due, as naught of earth
Means so much as Mother-worch,
For there’s naught can take the place
Of a Mother’s care and grace.

<

And so everybody may
Have a part in Mothers’
And no other of the year
Should to all be quite so dear
As this one to mortals given,
Best of all this side of Heaven.

day,

L. B. Mitchell. a
—_> >>
Beloved.
Written for the Tradesman.
In that after hour e

When Love is Memory’s guest
Dearer grows its dower
Than all the loveliest
Which life
Has ever given me
Since erst one came to be
My wife.

Gardens fair in May
Became a charm to
Fairer far than they
Is my full calendar
Of life—
For day to day do grow
Forget-me-nots to know
My wife.

her;

Skylarks sang for her
From meadows every June
But their challenger
Are old heart strings-, atune
For life—
Whose mellow sweeter strain
Keeps bringing back again

My wife.
Charles A. Heath.

It may be a satisfaction to tell your
business troubles to your customers,
but it is not satisfaction to them to
hear them. They have troubles of
their own.

 

8

May 4, 1927

MICHIGAN

TRADESMAN

3

 

The Real Question of the Hour.

Grandville, May 3—After all the talk
of agricultural deflation the fact that
no Government bonus can make mat-
ters any better has begun to sift
through the head of even the densest
political manipulator. The farmers
have begun to sit up and take notice.

The big farmers are yet a long ways
from the alms house, while the small
farmer has a well fiiled board at every
meal time, which cannot be said of ail
city workers.

It has been ascertained that our
farm population is decreasing at a
somewhat startling rate, which has
only to continue to in a short time
make the tiller of the soil lord of the
manor in more senses than one. While
this is going on the army of consum-
ers continues to increase, making it a
surety. that farming is going to pay
big dividends in the no distant future,
all of which comes under the head of
supply and demand.

The danger which threatens the
United States to-day is not too many
farmers, but too few to feed the multi-
tudes of consumers that are increas-
ing with startling rapidity.

When there are not enough farmers
to raise food for the millions employed
otherwise, what then? Is not such a
crisis looming in the not far distant
future? The outlook is certainly in
that direction and all the agriculturist
has to do is to hang on and his re-
ward is sure to come.

Our cities are rapidly multiplying
and those now to the fore are increas-
ing in population never so rapidly as
now, all of which augurs well for the
farming population. There is one
thing sure and that is the farmer’s chil-
dren never go hungry. The table of
even the smallest land tiller is well sup-
plied with the best food in the land, all
of which is a mighty big item in the
solution of life’s troubles.

As the destruction of our bird popu-
lation has multiplied, the difficulty of
raising farm crops increases, because
of the untoward increase in insect life,
so is the depletion of farm population
raising a question of how we are going
to feed the rapidly multiplying city
populations with enough food to keep
them from abject want.

Money is not all. Lack of food pro-
duction is really the main problem
which confronts America to-day. Far-
mers who have confined themselves to
a single crop, such as wheat, corn and
the like, may be slightly behind in
receipts for the year, but such deficits
are easily remedied by applying di-
versified farming, a fact which is be-
coming better understood as the days
go by.

The farm problem is really no prob-
lem at all from the side of the ruralite,
but it is really a problem when we
look at the picture from the city con-
sumer’s standpoint. No doubt some
farmers will deride the idea of too
little farm production, yet such a con-
dition is the real danger that menaces
to-day.

Again we come face to face with
the age old fact that supply and de-
mand constitute the real gist of the
whole matter. Congress nor Govern-
ment fiats can regulate the prices of a
nation and make them iust and stable
adjuncts of law.

The idea that every time there is a
falling off in the price of some farm
product it is sufficient excuse to invite
the interference of Congress is too
piffling for consideration.

The idea also that because a few
Far West farmers feel aggrieved over
the falling corn prices-they must have
a_dirt-farmer for President is too silly
for discussion.

A farmer President could be of no
particular benefit to the farmer. In
fact, the President has very little to do
with the making of our laws, and when
one sees red every time Wall street is
mentioned, it is foolish to credit the
President with being the tool of the
boss bankers of America.

There has been some talk too about

the inequalities of the tariff where the
farmer is concerned, all of which is
pure bunk, since the rural population
has been well provided for along tariff
lines, many things which the farmer
buys coming in free of tariff tolls.
From the present outlook, with our
farm population growing less and less
year by year, there can be no question
as to the serious menace to our pros-
perity because of a falling off in farm

production.
Deserted farms are mumerous in
Michigan. Doubtless there is as large

a proportion in other states, so that
we may infer that if farming does not
pay, the farmer does not hesitate to

change his occupation for that at which
the profits seem to him more quickly
realized.

All that glitters is not gold. Be-
cause wages seem large in many lines
of city work, farmer boys are led to
drop the shovel and the hoe and skip
to town and become urbanites over
night. Some may win out, but more
often the prospect of sudden wealth
proves to be dead sea apples that pall
on the senses.

He who sticks to the farm for the
next decade is going to make good,
whatever the world wise prophets may
say to the contrary.

The increase of insect life, which has

become a problem, is as nothing when
compared with the rapidly decreasing
farm population. The fact that there
is going to be a large decrease in pro-

‘tion may not seem of moment just
now, but it will not be long before the
naked truth of a scarcity of food will
menace the Nation with alarming
force. How shall we meet the crisis?

Old Timer.
—_—_».- > ___—_-

If business urgency causes an as-
sociate to speak with apparent sharp-
ness to you, learn from your feelings
how others feel if you forget courtesy
at times.

 

 

 

a

bb

 

order now.

 

Pints).

 

Paste this thought on your cash register:
every insecticide on the market:
everything you've got into selling it.”

and on your counters.

Sranco Disrrisu rors, Inc. -t-

REG.V.S. PAT OFF.
SIZES
Half Pints (with mouth sprayers) ---------

Combination P ac ckage s s (pints with hand ‘sprayers) 9.00
1

IT

 

 

 

 

Pick the WINNER

“Don’t attempt to stock
“Wick the winner

Play Flit strong! Make Flit success YOUR own success. An
established leader, a fast repeat-seller—a known profit-maker. .
The Flit proposition is unbeatable—a wonderful product backed
by a whale of an advertising campaign, reaching every neighbor-
hood in the country.
Display Flit—F lit sells on sight! Feature it in your windows

Keep plenty of Flit in stock. Place your
Flit sells the year ’round.

    
     

and PRICES Per Doz.

ee eo teen 0.00
Ce eee 33.00
Hand Sprayers (ithographe ee 3.00

Flit will still be the leader when your great
grandchildren are running your business

26 Broadway, New York

and then put

DESTROYS
Flies
Mosquitoes
Moths

 

 

 

 

 

 

—————

 

4

MICHIGAN

TRADESMAN

May 4, 1927

 

MOVEMENTS OF MERCHANTS.
Dtroit—The Seidler Miner Co., 316

East Jefferson avenue, has changed its

name to the Motor City Electric Co.

Menominee—The Central West Coal
Co., Pengally street, has increased its
capital stock from $150,000 to $250,000.

Iron Mountain—The American Se-
curity Bank of Iron Mountain, has
decreased its capital stock from $100,-
000 to $50,000.

Lansing—The Michigan Supply Co.,
jobber of mill, heating and plumbing
supplies, has increased its capital stock
from $130,000 to $200,000.

Lainsburg — Mr. Hoyt, of Grand
Rapids, has taken over the Emil Lee
& Co. lumber and fuel business and
will continue it under his own name.

Pontiac—Preparations are under way
for an Exposition of Progress, to be
held June 3-10, sponsored by the Jun-
ior Chamber of Commerce of this city.

Cascade—Harold Yeiter is erecting
liam Wood addition and Jack Glen-
Alle will erect a store building on the
opposite corner which he will occupy
with a stock of groceries.

Detroit—The Reliable Roofing Co.,
3940 Michigan avenue, has been in-
corporated with an authorized capital
stock of $5,000, all of which has been
subscribed and paid in in property.

Flint—Thieves obtained more than
$200 when they broke into the Shaheen
Brothers grocery store on North Sagi-
naw street and knocked the combina-
tion off the safe with a sledge hammer.

Laingsburg—The Hoyt Lumber Co.
has been incorporated to deal in lum-
ber, fuel and paint, with an authorized
capital stock of $24,000, all of which
has been subscribed and paid in in
property.

Adrian—The Riverside Milling Co.,
Wolverine avenue, has been incorpo-
rated with an authorized capital stock
of $25,000, of which amount $15,000
has been subscribed and $1,500 paid
in in cash.

Paw Paw—Lake Cora hotel, four
miles west of here, burned to the
ground, May 2, entailing a loss of $40,-
000, with insurance of $18,000, as esti-
mated by John Burke, Jr. and Lowell
N. Foard, Kalamazoo, owners.

Saginaw—The erection of another
big store unit to its North Washing-
ton property, by Morley Bros. will be
started at once. The building will be
6714x120 feet in size, five stories high.
The company was established in 1863.

Jonesville—E. C. Varnum, of E. C.
Varnum & Son, druggists, died May
1, at the home of his daughter, in Mil-
waukee, where he was visiting. Mr.
Varnum had been in the drug business
a business block on M-16, on the Wil-
46 years.

Detroit—The Peninsular Chandelier
Co., 439 East Columbia street, has
merged its business into a stock com-
pany under the same style, with an
authorized capital stock of $1,000, all
of which has been subscribed and paid
in in cash.

Dearborn—Damon E. Frutchey, Inc.,
12 West Michigan avenue, has been
incorporated to deal in haberdashery
and general merchandise, with an au-
thorized capital stock of $10,000, $7,000

of which has been subscribed and paid
in in cash.

Saginaw—George E. Schumm, 65
years old, .a traveling salesman, was
found dead in his bath at a hotel here
last Friday. A coroner’s physician
said death was due to a heart attack.
Schumm had been traveling out of
Des Moines, Iowa.

Benton Harbor — The Slatterback
Motor Co., 221 West Main street, has
been incorporated to deal in motor
vehicles, parts and supplies, with an
authorized capital stock of $10,000, all
of which has been subscribed and $5,-
000 paid in in cash.

Jackson—The Jackson Glove Co.,
224 Otsego avenue, has been incorpo-
rated to manufacture and deal in gloves
and apparel for workmen, with an au-
thorized capital stock of $15,000, of
which $5,000 has been subscribed and
paid in in property.

Kalamazoo—The DeBolt Candy Co.
has been dissolved and Bert P. De-
Bolt and Bertha Cavanaugh have form-
ed a copartnership and engaged in the
ice cream and confectionery business
at 356 South Burdick street, under the
style of The Garden.

Saginaw—The Woman’s Shoppe has
been incorporated to deal in women’s
wearing apparel, with an authorized
capital stock of 22,500 shares at $1 per
share, of which amount $22,500 has
been subscribed and paid in, $3,000 in
cash and $19,500 in property.

Webberville—The Webberville Auto
Sales, has been incorporated to sell
automotive vehicles, parts and supplies,
with an authorized capital stock of
$40,000, of which amount $20,600 has
been subscribed and paid in, $1,022.06
in cash and $19,577.94 in property.

Grand Rapids—Peck’s Drug Store,
Rowe Hotel, corner
Monroe avenues, has been incorporated

 

Michigan and

to deal in wholesale and retail drug
business with an authorized capital
stock of $40,000, $20,000 of which has
been subscribed and paid in in cash.

Detroit—The Manistique Lumber &
Supply Co., 12730 Eaton avenue, has
been incorporated with an authorized
capital stock of $100,000 preierred and
2,000 shares at $1 per share, of which
amount $14,000 and 1,700 shares has
been subscribed and $15,700 paid in in
cash.

Grand Rapids—The Furniture Mart
of Grand Rapids with business offices
at 100 Grand Rapids National Bank
building has been incorporated to deal
in display fixtures and furniture, with
an authorized capital stock of $10,000,
$1,000 of which has been subscribed
and paid in in cash.

Detroit—The Century Auto Service,
Inc., Grand River avenue and Lin-
wood street, has been incorporated to
deal in auto accessories, with an au-
thorized capital stock of 5,000 shares
at $10 per share, of which amount 3,-
000 shares has been subscribed and
$13,010 paid in in cash.

Bay City—The Michigan Orange

Crush Co., with business offices in the
New Miner building, Owosso, has been
incorporated to sell orange crush prod-
ucts and other non-intoxicating bev-
erages, with an authorized capital stock

of $20,000, of which amount $7,100 has
been subscribed and paid in in cash.

 

Manufacturing Matters.

Detroit—The W. J. McKee Machin-
ery Co., 2601 16th street, has changed
its name to McKee, Kenyon & Co.

Adrian—Lamb & Co., Inc., has been
incorporated to develop patentable ar-
ticles, with an authorized capitai stock
of $3,000, all of which has been sub-
scribed and paid in in cash.

Adrian—Lionscribe, Inc., has been
incorporated to manufacture and sell
show card writing device, with an au-
thorized capital stock of $50,000. all of
which has been subscribed and $10,000
paid in in cash.

Detroit—The Moulded Art Tile Cor-
poration, 715 Hammond building, has
been incorporated with an authorized
capital stock of 20,000 shares at $1 per
share, $20,000 being subscribed and
paid in in property.

Jackson—Kimmel, Inc., 105 East
Michigan avenue, has been incorpo-
rated to manufacture and deal in hos-
iery and other apparel, with an au-
thorized capital stock of $25,000, of
which amount $15,000 has been sub-
scribed and $5,200 paid in in cash.

Detroit—The Electric Sprayit Co.,
3550 Second boulevard, has been in-
corporated to manufacture and_ sell
electrical spraying device, with an au-
thorized capital stock of $10,000, of
which $6,000 has been subscribed and
paid in, $3,000 in cash and $3,000 in
property.

Detroit—H. Killian & Sons, 6031
Rivard street, has been incorporated
to manufacture meat products, deal in
other foods, etc., with an authorized
capital stock of $200,000, of which
amount $137,300 has been subscribed
and paid in, $10,000 in cash and $127,-
300 in property.

Detroit—The Wayne County Engi-
neering Co., with business offices at
501 American State Bank
building, Lansing, has been incorpo-
rated to deal in iron, with an author-
ized capital stock of 1,000 shares at $1
per share, $1,000 being subscribed and
$250 paid in in cash.

Hudson — The Sawyer Shade &
Lamp Co., 319 West Main street, has
merged its business into a stock com-
pany under the style of the Sawyer
Manu.acturing Co., with an authoriz-
ed capital stock of $12,000, of which
amount $8,000 has been subscribed and
paid in, $3,000 in cash and $5,000 in
property.

Muskegon Heights—Two Muskegon
Heights plants which are working full
time and some overtime are the Ben-
nett Pumps Corporation and the
Browne-Morse Co. The former now
has about 200 men employed and can
hardly keep up to orders for gasoline
and oil station equipment. The Browne-
Morse Co. is working with a full force
in the steel department on overtime
hours. The wood department is work-
ing somewhat light.

Adrian—The Electric Auto Lite Co.
has doubled its production and nearly
doubled its working force during the
last year. The plant employed be-
tween seventy-five and eighty men and
women last year and at the present

Savings

time has a total force of 144 employes.
The factory is assembling generator
parts for Essex automobiles. The elec-
trical equipment is shipped to Adrian
from Toledo where it is assembled and
then reshipped to Toledo where the
generators are completed and sent to
the Detroit factory of the Essex com-
pany.

Bay City—The launching of the Bay
City Lumber and Manufacturing Co.
is announced by the industrial com-
mittee of the Bay City Chamber of
Commerce. Headed by Edward J.
Sloan, recently of the Sloan-Gould
Lumber Co., the new corporation has
purchased the old MacDonald bean
plant, more recently used by the Gold-
en Pickle Works. Drop hammer boards
for drop forging plants, particularly as
allied with the automobile industry,
will be the principal product of the new
company, which will also be in the
wholesale lumber business. Mr. Sloan
has severed his connection with the
Sloan-Gould company and wili devote
his entire time to the new business.

—_++>—____
Fruit Ripened By Ethylene Gas.
Richmond, Va., April 30—The
American Chemical Society, in session
here last week, was told that ethylene
gas would within a few hours ripen
fruit which would require days or
weeks to ripe non the trees. Dr. S. C.
Lind, head of the Department of
Chemistry of the University of Minne-
sota, described the experiments, which
were conducted by Dr. R. B. Harvey,
of the College of Agriculture of St.
Paul. The fruit artificially ripened is
said to be more palatable than that
ripened by the sun. Dr. Harvey has
found that a small quantity of the gas
released in a ripening room will quick-
ly bring green fruit to maturity. His
first experiments were carried out with
celery. Later he found that the gas
had the same effect on all fruits. Chem-
ists here believe the experiments will
lead to the saving of millions of dollars
yearly for fruit growers, as they will
not be compelled to dump all of their
products on the market at once, as is
the case now.

—--—_.--——
Gold Nuggets Discovered in Crops of
Chickens.

Winlock, Wash., April 30—There 1s
likely to be another Weepah strike in
Lewis county, according to John C.
Lawrence, manager of the local sta-
tion of the Washington Co-operative
Egg & Poultry Association, if many
more chickens are received that have
been prospecting for gold. He recent-
ly received a call from a local butcher
who was trying to trace the origin of
a shipment of hens he had slaughtered
at the station. One customer reported
the discovery of a $6 nugget in the
crop of one of the birds, while another
“yanned out’ even better, and yielded
nuggets to the value of $20. Test
proved them to be gold, declared the
butcher. Evidently some poultryman
has missed his calling and should es-
tablish a mining camp in his poultry
yard instead of devoting his energy
to so prosaic an occupation as raising

chickens.
——_..->————_

Every piece of work which is not as
good as you can make it, in which
you have palmed off imperfect, meag-
erly thought, niggardly in execution,
upon mankind, every hasty or slovenly
performance should rise up against you
in the court of your own heart and
condemn you for a thief—R. L. Ste-

venson.
sooo

Never wish for the time when you
will have nothing to wish for.

 

 

 

4
<

May 4, 1927

MICHIGAN TRADESMAN

5

 

Essential Features. of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.90c and beet granulated at 6.80c.

Tea—The market hs been quiet
throughout the entire week. There is
very little business doing from first
to second hands. The consumptive
demand is just about what it usually
is before the summer season opens. In
spite of the dullness, however, the un-
dertone of the market is strong and
healthy. Everything desirable is rul-
ing steady to firm.

Coffee—The market for Rio and
Santos coffees, sold green and in a
large way, has been irregular and easy
during the past week. The whole
Brazil coffee situation is soggy. The
trade is dull from first hands, as every-
body is afraid of the market. The
prices of Rio and Santos coffees show
comparatively little change from a
week ago. Milds show no _ change
whatever. The jobbing market for
roasted coffee remains unchanged and
fairly active.

Canned Vegetables—Some improve-
ment in the volume of buying in the
general run of standard vegetables over
what has been experienced in the re-
cent past, but prices on the whole are
not much altered. Holders of toma-
toes are still endeavoring to get stan-
dards 2s up to a basis of 82%c. En-
quiry for fancy peas is a little live-
lier, but prices are about steady. Lists
from packers disclose no drastic price
changes in stringless green or wax
beans, but it is reported that a little
more enquiry is deyeloping for future
delivery. The situation in corn is sub-
stantially unchanged. Bookings of
California asparagus continue on a lim-
ited scale.

Dried Fruits—Most California prod-
ucts are maintained on a firm price
basis, but new changes in prunes, apri-
cots or raisins are lacking. The posi-
tion of cured citrus peels is coming in
for a little more attention. It is re-
ported that replacement costs in orange
and lemon peels exceed by far prevail-
ing spot valuations. Both orange and
lemon peel from Leghorn are now at
the highest levels seen in some time.
As compared with normal values, cit-
ron is said to be selling too low and
indications are not wanting that prices
may soon begin to work higher.

 

Canned Fish—The new season in
Columbia River salmon opened May 1.
As yet there are no opening prices.
Shrimp is being packed and the market
is firm. New prices of 1927 Nova
Scotia lobster will be named soon.
Both red and pink Alaska salmon are
a little firmer on the coast, but the de-
mand is light.

Salt Fish—No change has occurred
in mackerel during the week. Fisher-
men off our own shores are beginning
to catch some mackerel, but none of
it has been salted as yet. The market
is practically-bare of Norway, shore
and Irish. There are still a few Cana-
dian mackerel.

Beans and Peas—No change has oc-
curred in any variety of dried beans
during the past week. Trade is very
dull, but prices are fairly steady. Dried
peas unchanged and quiet.

Cheese—Old cheese of good quality
is actively wanted, and because it is in
small supply it is firm. New fresh
cheese is dull, at unchanged prices.

Nuts—Firmness of walnuts in the
shell as well as in shelled walnuts was
of outstanding interest in the market
last week. A fair business was gen-
erally reported as moving in most
grades. A broadening of the markets
for California grown almonds is an
outstanding feature of the markets.
There is a trend away from bulk sales
and toward the sale of smaller pack-
eged units.

Olive Oil—Fair buying of Spanish
grades continued in evidence in the
market for olive oil in the closing days
of last week. The tone of the market
was generally reported as steady with
the barreled oil available at $2.40@
2.50.

Rice—Various disquieting reports
have been received regarding the rice
situation. No doubt losses will be
sustained through flood
ruling in the South.

conditions

Syrup and Molasses—The situation
in good grocery grades of molasses
has been quiet during the past week
and will be quiet during the hot
weather. Prices, remain
steady as yet. Sugar syrup is in small
supply, at unchanged prices. Com-
pound syrup steady at the recent de-
cline, which was caused by the weak-
ness of corn.

—_—_—_+9____

Review of the Produce Market.

Apples—Baldwins command 75c@
$1.25 per bu.; Northern Spys, $2@3 for
good; $3.75 for fancy; $4.50 for extra
fancy. Delicious in boxes, $3.75.

however,

Asparagus—/5c for big bunch.

Bananas—6@6'%c per Ib.

Beans—Michigan jobbers are quot-
ing as follows:

CH Bea Beans oul $5.60
bicht Red Kidney (22 8.00
Dark Red Kidney -__._- 7 6.90

Beets—$1.25 per bu. for old; $2.25
per bu. for new from Texas.

3utter—-The market during the first
part of the week ruled steady to firm,
with slight advances. Later, however,
the receipts increased and reports from
outside markets being weaker, prices
declined about 3c per pound. There
is considerable pressure to sell at the
moment. Jobbers hold fresh packed
at 42c, prints at 43c. They pay 22c
for packing stock.

Cabbage—$3 per 100 Ibs. tor old;
$6 per crate for new.

Carrots—$1.25 per bu. for old, $2
for hamper from Texas.

Cauliflower—$3 per doz.

Celery—Californa Jumbo, 75@0<¢;
Rough Florida, 4 to 6 doz., $5.

Cocoanuts—$1.10 per doz.

Cucumbers — $1.50 per doz. tor
Southern hot house.

Eggs—Demand for fine fresh eggs
has been excellent during the week,
with just about enough of this grade
coming forward to satisfy the demand
and keep the market steady. No change
has occurred in price during the week.
The market is steady to firm and
healthy. Here and there a slight frac-
tional premium is being paid for extra

fine stock. Local jobbers pay 22c for
strictly fresh.
Egg Plant—$3.50 per doz.
Garlic—35e per string for Italian.
Grape Fruit—$4@4.75 per crate for
Floridas.
Green Onions—Shalots, 75c per doz.
bunches; home grown, 20c per bunch.
Lemons—Quotations are now as fol-
lows:

SOU Sunkist 200 $6.00
OG0) Kea Bale oo 5.50
S00 Red Bal i 5.00

Lettuce—In good demand on the
following basis:

California Iceberg, 4s, per bu. ~-$5.00
Hot house lear, per fh 2... 14c

New Potatoes — Florida, $8.50 per
Bol for No. 1, $7.25 for No. 2 and $5
for No. 3.

Onion Sets—Whte, per bu., $3.50;
yellow, $2.50.

Onions—Home grown, $4@4.25 per
100 Ib. sack; new Texas, $3.50 per
crate for yellow and $4 for white.

Oranges—Fancy Sunkist California
Navels are now on the following basis:

RD $4.75
LOC Ea eee oe S25
0 5.50
ee 6.00
7 Ee 6.00
2 6.00
2.0 UCONN EUR Saas 6.00
Ae 6.00
Pooks UGE Sn UE Ce ae 6.00
20 eee 5.00

Sunkist Red Ball, 50c cheaper.
Parsnips—$1 per bu.
Pears—$3.50 per crate for California.
Peppers—Green, 75c per doz.
Pieplant—$2 per bu. for home grown.
Pineapples—$5.25 for 24s and 30s.
Potatoes—$1.50 per bushel generally.
Poultry—Wilson & Company pay as

follows this week:

Fleavyvi fowls 292-0000 28c
Paohnt fowls) 26 200 2 2lc
Springers, 4 Ibs. and up —.._____ 29c

Radishes—60c per doz. bunches for
kome grown hot house.

Spinach—$2@2.25 per bu.

Strawberries—Klondykes from Ten-
nessee and Arkansas command $4.75@
5.50 per crate of 24 qts.

Sweet Potatoes—$1.75@2 per ham-
per for Delaware kiln dried.

Tomatoes—Southern  ste’., $1.25
per 7 lb. basket.

Veal Calves—“’ .,0n & Company
pay as follows.

Maney oo 15%c
Coot oe 14c
Negi 22. 12c
OGG ee 09¢
a
Keep Flour Requirements Well Cov-
ered.

Written for the Tradesman,

The market on wheat and corn is
rapidly becoming very sensitive to un-
favorable weather and seeding condi-
tions, which as far as corn and spring
wheat are concerned, are decidedly un-
satisfactory, and together with con-
tinued heavy buying for export have
created considerable bullish sentiment
among the trade, to such an extent, at
least, as to cause shorts to hasten to
cover.

Private estimates of 603,000,000
bushels of winter wheat by Murray

and 589,000,000 bushels by Snow were
under what the trade anticipated they
would be, and this also resulted in
creating bullish sentiment, so on the
whole wheat has been, and yet is, in a
comparatively strong position; not as
strong now of course, as before the
rather material advances of the past
ten days.

The one thing certain about th:
wheat market, and conditions sur-
rounding seeding and crop conditions,
is the uncertainty of the influences
that express themselves in either hign-
er or lower prics. Even at the advance
the price of wheat seems fairly estab-
lished for the time being; there remains
a very strong undertone to the markt,
and this may assert itself and result
in additional advaiuces. Certainly con-
tinued unfavorable seeding conditions
in the spring wheat territory, and even
in the corn belt, will surely result in
a short spring wheat crop, and prop-
ably reduced corn acreage, both of
which will influence the price of wheat
as well as the price of coarser grains.

We would not care to be short either
flour or wheat under present condi-
tions, for while speculation on the long
side of the wheat market at this time,
in the face of new crops, appears in-
advisable, the market does possess
symptoms that could readily develop
in good-sized bull campaie~, 1f ma-

L

tured, and squeeze st .c interests too

bard for comf::t.

The -icsent market will bear watch-
ing; keep posted on crop reports cov-
ering wheat, corn and oats; on export
business on wheat and flour, and, while
these letters are merely informative,
not advisory, it appears advisable to
keep flour requirements well covered
for thirty to forty days.

Lloyd E. Smith.
2.2.
Urge Substituting Potato For Rice in
Japanese Diet.

Tokio, Japan, March 29-——Substitu
tion of potatoes for rice as the main
article of diet for the Japanese people
is being urged by some of Japan's
leading economists as a solution for
the empire’s fesd problem. which is
growing mre serious as the popula
tion ir _..eases. Dr. Ko Nasu, professor

“ -conomics at the Imperial Univers-
ity, in an address before the Institute
of Pacific Relations, declared that,
while Japan now had twice the popu-
lation she had 50 years ago, the total
arca of cultivated land has not increas-
ed in proportion. The country’s food
problem, he said, would become more
and more menacing unless some other
food, such as the potato, was substi-

2
tuted. Potato advocates, however, ad-
mit that the main drawback to the uni-
versal use of the potato by the Japan-
ese is their age-old appetite for rice.
It will be extremely difficult, it is
said, to induce the people to change
to Ireland’s popular diet.

Ancient Apple Orchard Is Still Bear-
ing Good Fruit.

Manzano, N. H., April 30—An an-
cient apple orchard, variously esti-
mated to be from 250 to 400 years old,
is still providing dessert for the small
boys and girls of this village, as it did
centuries ago. The apples are above
the size of a plum. The old orchard
was planted in the days of Spanish
exploration by early clerics. On Sun-
days, when the people of the village
are observing the day of rest, they find
shade and fruit under the old trees
and the orchard has become the rest-
ing place of the village. A miniature

park has grown around the trees.

 

6

Work of the Milk and Milk Products
Research Bureau.

As the result of several years of in-
vestigation, of intensive study of the
needs of the milk industry as a whole
in the United States and Canada the
formation, preliminary work and ob-
jectives of the Milk and Milk Prod-
made

Rapids by

ucts Research ureau were
known recently in Grand
W. H. Hassett, managing director, of
that city. The North central head-
quarters of the bureau are in Grand
Rapids. Other executive offices are
to be established soon, it was said, in
Battle Creek, Washington, and later
in Chicago.

The aims of the bureau, according
to Mr. Hassett, are by educative meth-
ods to effect the expansion of the sale
of milk as a food to a degree com-
mensurate with the sale of other food
commodities, establishment and main-
tenance of a National standard of
purity, enlargement of the volume and
increase in the certainty of milk sup-
ply, gain in public knowledge as to the
dietary properties of milk, advance-
ment of the vital position of milk in
relation to the welfare of the child,
enhancement of instruction as_ to
sanitation and hygiene in cow barns
and milk plants, promotion of new uses
for milk, extension of the scientific
knowledge of milk within the indus-
try, co-operation with public health
officers, medical bodies, school author-
ities and the like, systematization of
transportation and marketing, im-
provement in the breeding and feeding
of herds and in the growth of feed
crops, and statistical and other forms
of research the resu'ts of which are to
be disseminated to the ublic.

“Tn 1925, according to Federal sta-
tistics,’ said Mr. Hassett, “the an-
nual consumption of whole milk in the
United totaled 116 505,395,000
pounds. Of that amount 25 per cent.
entered the production of butter, 11

States

per cent. into farm butter, 47 per cent.
was used by households, and 17 per
cent. was converted into cheese, con-
densed milk, iced
cream and like commodities. The num-
ber of pounds of whole milk consumed
by households was 54,757,.535,650.” The

milk, evaporated

total monetary value of dairy products
in this country in that year, as cited by
Mr. Hassett, was $2,740,000,000 and of
milk used by houszholds $1.287,800,-
000.

*Data published py the United States
Government,” Mr. Hassett continued,
“chow that the per capita annual con-

sumption of milk as reckoned in dol-.

lars was ten. That meant that less
than three cents per day was spent for
milk in its various forms by each per-
son in this country. Therein lies one
of the greatest needs of the milk in-
dustry.

“Despite the fact that milk is praised
by the highest medical scientists as an
ideal food, despite the fact that it is
essential to private and commercia!
baking and cooking, less than eight
per cent. of the total annual food bill
of the 115,000,000 persons (amore or
less) in this country was expended for
milk.’ The remedy for that situation
which he described as deplorable Mr.

MICHIGAN

Hasseit said was the betterment of
marketing or sales methods.

One of the greatest difficulties en-
countered by the milk industry as a
whole, according to Mr. Hassett, is in-
sufficient and uncertain supply. “It
shall be our duty,” he said, “so to im-
prove the present contact of producer
and distributor as to assure both a
ready, constant market. There does
not seem to be now a widely organ-
ized effort to regulate the flow of milk
dairy or the

of reliability

from the farm to the
plant. It is that lack
which harms not only the productive
and distributive factors of this busi-
ness but ultimately the public as a
whole.”

Variation of of milk
throughout the United States especial-
ly exerts an obstructive influence on
the industry. opined the chief of the
Milk and Milk Products Research bu-
“The need for a milk standard-

standards

reau.
ized nationally never was so urgent as
at present,” he declared. “The bene-
fits which
standardization ar?
trade as a whole would benefit as
would the public. Once the latter
were assured that the milk it consumes
national

bacterial

ensue from such

obvious. The

would

standard,
count

is of the highest
once the maximum
were nationally defined, once the but-
ter fat content were nationally estab-
lished, once the manner in which milk
is handled is fixed by a national stand-
ard of sanitation, the confidence of
those who consume milk, especially the
households, would be very greatly in-
creased. The greatest result would be
of course an appreciable increase in
sales. That gain in the movement of
milk would certainly accrue to higher
profits for the producers and the dis-
tributors.”

The properties of milk not only as
a nutrient but as a therapeutic should
be more widely known, asserted Mr.
Hassett. “What the right application
of milk will do for the sick, for the
lean and the fat, what the vital im-
portance of milk is in relation to the
health of the community and that of
the Nation has not been sufficiently
emphasized’ he “a he
public should be relieved of the appar-
ent idea that ‘milk is just milk. An

maintained.

industry so necessary to the life of the
Nation should occupy its proper or ap-
propriate place therein.”

How milk may be converted into
commodities other than food, how the
correct breeding, feeding and care of
herds enrich and safeguard the supply
of milk—those and kindred phases of
the industry are to form the basis for
the educational program of the Milk
and Milk Products Research bureau.

——_»> 2 <-__—.
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed nctices of dis-
solution with the Secretary of State:
United States Heat & Power Co., De-

troit.

Forest Greenhouse Co., Lansing.
Alger Telephone Co., Alger.

Homer Detroit Furnace Co., Detroit.
McCormick Specialty Co., Pleasant

Ridge.

Keweenaw Rink Co., Mohawk.
Hikrest Land Co., Ann Arbor.
B-Metal Refining Co., Detroit.
Webster, Oliver, Streeter Co., Detroit.

TRADESMAN

Central West Elevators Co., Monroe.

Cadillac Cigar Box Co., Detroit.

Ira Lee Suction Cleaner Corp., Detroit

Miller Pharmacies, Detroit.

Clermont Construction Co., Detroit.

Franklin Automobiies, Detroit.

Bay City Theater Co., Bay City.

Citizens’ Realty Co., Ann Arbor.

Richards-Nicklin Co., Detroit.

Miller Coal & Dock Co., Port Huron

C. F. Battenfield Oil Co., Detroit.

Indiana Electric Utilities Co., Angola,
Ind.

Hercules Explosives Corp., Ishpeming

Lawvers’ Guaranieed Directory, Inc.,

Detroit.

Manistique Dairy Products Co., Man-
istique.

Ziezer & Co., Inc., Detroit.

National Survey Service of Florida,
Detroit.

Duluth Superior Milling Co., Detroit.
Arbela Cheese Co., Millington.
Cleveland Ice Machine Co., Detroit.
Leith & Young, Detroit.
Crystal Corporation, Detroit.
Adams-Karow Co., Detroit.
Detroit-Grand Rapids Airline Co.,

Grand Rapids.
Tawas Fish Co., Bay City.
Kloster Building Corp., Detroit.
Oakley Park Amusement Co., Walled

Lake.
Detroit & Florida Highland, Inc., De-

troit.

—_—_> +> —___
Sports Trophies Are Selling.

With the opening of the outdoor
season a noticeable improvement has
come about in the demand for sterling
and plated silver sports trophies. Quite
a few of the best-selling articles are
of the strictly amateur prize type, such
as cigarette boxes and servers, com-
bination cigar and cigarette
flasks, etc. In the higher-priced
trophies a good call is reported for
beverage sets, or, in other words, cock-
tail shakers and cups. Some of the
finer sets of this kind have the cups
gold-lined, and they run into a tidy

sum otf

servers,

money when made of solid

silver. The usual range of “loving
is also being bought well for

trophy purposes.

cups”

May 4, 1927

 

 

Henry Smith
FLORAL Co, Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

 

 

 

 

 

 

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well as to those depend-
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your judgment, at least
part of your surplus funds
should be invested in well
secured Bonds.

Michigan Bond &
Investment
Company

1020 Grand Rapids National Bank

Building
Grand Rapids

 

 

 

 

Assets $3,194,142.55

305-06 Murray Bui!dinz

 

write

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Surplus $1,552,912.80

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Always Sell

Rowena Golden G. Meal

 

LILY WHITE FLOUR

“The Flour the best cooks use.”
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Buckwheat Compound

Rowena Whole Wheat Flour

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VALLEY CITY MILLING COMPANY
Grand Rapids, Michigan

 

 

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May 4, 1927

MICHIGAN

TRADESMAN

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Canary birds may be beautiful to
behold whether they can sing or not,
but the store which sells birds with
nothing to say for themselves is go-
ing to have an uncomfortable time
with a lot of irritated
“Beautiful but dumb’ is no recom-
mendation for a canary. This all goes
back to the old and time-honored game
of road salesmen and occasionally a
wholesale bird dealer who make a busi-
ness of getting retail stores to put on
big sales of canary birds. Sometimes
everything is right and proper. Once
in so often we hear that the sale has
been held only to be followed by a
stream of complaints from customers
that the birds won’t sing.

customers.

 

A case is before us now. A store
in a Southern Michigan city writes
that a traveling salesman, by the name
J. H. Steffen, arranged to put on a
two day canary bird sale on a 10 per
cent. basis, all birds guaranteed to be
singers. The contract exempted from
any commission the exhibition birds
and half of the sales came under his
class. A substantial number of birds
were returned by the customers be-
cause they would not sing. They ap-
parently had not been partie. to the
guarantee. The salesman left instruc-
tions with the store that all birds
which were returned within ten days
because of failure to sing would be
shipped to a large department store
in Indiana. The birds were sent, but
the latter store shipped them back with
word that it had never heard of Stef-
fen. Several other addresses were left,
but the salesman could not be located
at any of them. The merchant also
was told by the salesman that after
the first ten days any birds which were
unsatisfactory should be returned di-
rect to Louis Rauhe, 351 Bowery, New
York, a wholesale bird dealer who
would replace them at half price.
Rauhe advised the store that Steffen
was in no way connected with him
and that their only relations were that
occasionally Rauhe sold Steffen a lot
of birds for cash.

 

Since the store had advertised the
birds in its own name, it had to make
good to all dissatisfied customers. We
understand that the male canary does
the vocalizing, while females do not
sing and should never be sold as sing-
ing birds. Apparently the importers
get a considerable number of females
in their shipments and dispose of them
for what they will bring. The buyers
then mix in some singers and peddle
the whole lot out as singing birds. This
scheme isn’t very reputable at best
and, unfortunately, it is difficult for
retailers to tell when they are getting
the right kindof birds. Merchants
should exercise extreme caution in
staging these sales. Particular care
should be taken to investigate the re-
liability of the bird distributor and the
truth of the representations of the
man who approaches the store.

 

The money had not come so easily to

a Western Michigan family that they
were willing to invest it recklessly.
Obtaining excellent advice from a
competent source before parting with
a penny, they purchased the stock of
a Michigan business concern of un-
questionable soundness. ‘The assured
return upon this investment was as
high as is commensurate with safety.
Then the high pressure salesman en-
tered the picture. He was engaging,
convincing, overwhelming. He said
that the stock which they held was
good, but that there was no prospect
of its increasing in market value or
dividend yield. He offered a security
of equal soundness and a far, far high-
At length they parted with
their well-planned holdings and signed

er yield.

up for stock in the enterprise which
the salesman represented. Reflection,
after the salesman’s departure. raised a
lingering doubt. They investigated
the market for their new acquisition
and found that there was no demand,
that its earnings were invisible. and
its promoters persons of doubtful re-
pute. Panic stricken, they engaged
counsel to retrieve some part of their
lost savings. Upon careful investiga-
tion it was found that the salesman
had left with his clients little compe-
tent evidence of misrepresentation and
that the jurisdictional defense of the
promoter had been carefully thought
out. A visit to local law enforcement
officials verified the attorney’s analysis
of the situation.

As a last resort they went to New
York and laid their problem before an
officer of the concern with whose
securities they had so unwisely parted.
Knowing the broad ramifications of
Better Business Bureau work he sent
them to the Better Business Bureau
of New York City.
incidently and occasionally that resti-
tution of money or securities ensues

Now, it is only

as the result of a Retter Business Bu-
reau’s intervention. In this instance,
however, the promoter elected to re-
imburse these Michigan investors.

The time to call for assistance how-
ever, is before making an exchange at
the instance of a glib salesman. The
most valuable service which Bureaus
render every day to thousands of in-
vestors is not the salvaging of lost
savings which, now and then, result
from their efforts, but the ounce of
prevention which they furnish without
cost to the many enquirers who hesi-
tate on the brink of almost certain
losses. It is better to get the facts
first, than to take chances on success-
fully retrieving mosey once paid out.

—_—_>+>—___

Vogue For Ostrich Wraps.

A growing vogue for soft uncurled
ostrich feather
wholesale circles. The wraps, recent-
ly brought out by

wraps is noted in

Maria Guy and
Agnes of Paris, are being worn by
young women in the fashionable res-
taurants and on Fifth avenue. De-
veloped in both two-tone and _ solid
color effects, the wraps are worn over
coats and tailored suits. The fashion
is said to be stimulating the sale of
uncurled ostrich feathers.

 

 

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In this time of test, cost is the last consideration

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Quality Firstc— Then Cost

The wise buyer of insurance, the man who buys
protection—looks ahead to this hour of test and
makes quality his first buying requirement. He
makes certain that the insurance will be good
when the emergency comes. ‘Then, as further
evidence of buying wisdom, he buys where he

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That’s why Central policies are in such favor
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of Van Wert. Ohio.

FIRE AND AUTOMOBILE INSURANCE FOR SELECT RISKS

 

 

 

 

 

 

 

 

MICHIGAN

TRADESMAN

 

ORIGIN OF MOTHERS’ DAY.

The idea of observing Mothers’ Day
is said to have originated in Baltimore
in 1892. Rev. Royal H. Pullman,
brother of the inventor of the Pullman
car, was pastor of the Universalist
At the morning
session of the Sunday school, May 22,
1892, the death of Mrs. Emily C.

Pullman, the pas‘tor’s mother, was an-

church in Baltimore.

nounced. The superintendent of the
Sunday school proposed that the ser-
vice be made a memorial one for Mrs.
Pullman. Later the
proposed that the Sunday nearest May

superintendent

22? be observed every year, not as a
personal remembrance of Mrs. Pullman
alone but as a service in honor of uni-
versal motherhood. Mothers’ Day has
been observed annually ever since in
that church.

However, Miss Anna
Philadelphia, is generally given credit
for making Mothers’ Day a national

Jarvis, of

event She apparently knew nothing
of the practice of the Baltimore church.
She organized the International
Mothers’ Day Association to promote
The second Sunday in May
was adopted. Nebraska was the first
state to make that day a legal holiday.
In 1913 Congressmn Thomas Hefflin,
request of Miss
resolution

the idea.

of Alabama, at the
Jarvis, introduced a joint
whereby the President should designate
by annual proclamation the second
Sunday in May as Mothers’ Day. The
first proclamation in pursuance of this
resolution was issued by President
Wilson in 1914. The white carnation
was suggested by Miss Jarvis as the
flora! emblem for the day. This was
the only color used at first, but later
usage has introduced the wearing of
the red carnation in tribute to living
mothers and the white carnation for
a mother who is dead. But this rule is
far from being universal.

 

THE COTTON SITUATION.

Cotton has recently been a good sub-
ject for speculative activity. 3efore
floods
though prices would remain stable un-

the great came it looked as
til the outlook for the next crop could
be at least guessed at. But the inun-
dation of a few million acres of land
has changed the situation and given
opportunity for the imaginative. With
the coming in of successive reports of
the damage caused by the waters, the
quotations were forced up to levels
higher than any since last
Fall. It may turn out that many of
the apprehensions are unwarranted be-
cause floods subside almost as quickly
as they come, and there is yet time to
do planting for a crop to be gathered
four to six months hence. The rise in
the price of the raw material has not
yet been reflected in the goods market,
but there is a little more firmness in
maintaining the levels hitherto set.
Trading in gray goods has been a little
spotty and the transactions have not
been in large volume. In finished fab-
rics ginghams and denims have been
somewhat conspicuous because the old
prices have been announced for contin-
uence a few months ahead. A surpris-
ins result followed this announcement.
Within forty-eight hours the orders

attained

for denims were so great in volume

that the largest producer of such goods
issued notice withdrawing further of-
ferings from sale. The sale of cotton
fabrics to cutters and retailers keeps
up well and forecasts a good season.
This is especially the case as regards
the finer constructions and the rayon
There is little new in the
Light

mixtures.
situation regarding knit goods.
underwear is taken as freely as it can
be had, while the heavies remain neg-
orders are still in-

lected. Hosiery

frequent.

THE METHANOL WOODPILE.

It is not alone in bootlegging circles
that the subject of wood alcohol keeps
attracting attention. Under its trade
name of methanol it has a way of
bobbing up to confute theories and
puzzle the curious. A short time ago,
for instance. President Coolidge raised
the rate of duty on the article from 12
to 18 cents a gallon under the flexible
provisions of the tariff act. This fol-
lowed a report from the Tariff Coms
mission purporting to show that
synthetic methanol from Germany can
be landed here at a cost of 24 cents a
gallon less than that at which Ameri-
can producers can make it from the
destructive distillation of hardwood.
Two things will naturally occur to the
average person in contemplating such
a situation. One is what good it can
do to raise a tariff rate to 18 cents a
gallon when the differential in favor of
the foreigner is 24 cents. The second,
and equally obvious one, is why did
not American manufacturers make
methanol synthetically and so offer
real competition to the German ma-
terial. These two things do not ap-
pear to be so unrelated as might ap-
pear at first thought. When the Tariff
Commission's report was made to the
President some methanol was already
being made synthetically in this coun-
try. Now it is announced that a plant
for such production on a large scale
is in operation in West Virginia. The
output will be sufficient, it is declared,
to take care of all of the country’s
needs in a short time. What will be-
come of the plants making methanol
from wood. for whose benefit the tariff
readily be

 

raised, can
imagined But the advantage to the
domestic makers of synthetic methanol
is beyond question. They will be able
to establish a monopoly in the Ameri-
can market and put up the price cor-
respondingly. The cynical might be in-
clined to infer that there was a Sena-
gambian in the methanol woodpile.

la cee
SEQUEL TO THE FLOODS.
How many interests have been hit

by the disas‘rous floods in the West

and Southwest it is hard to calculate.

rates were

Cotton production and the yield of |

grains come naturally to the minds of
most as being outstanding. Then there
are the ruined homes and the destruc-
tion of personal property of some hun-
dreds of thousands, the latter including
not only actual personal effects but
also farm animals and the tools of
husbandry. The curtailment, and in
some instances the wiping out, of the
purchasing power of the flood suffer-
ers is bound to be reflected in the
business of the stores throughout a
large section of the country. In turn

the stores will buy less from manu-
facturers and producers. These are
some of the main elements. But there
are also certain incidentals which loom
up as equally important to those in-
terested. An episode, not at all un-
usual in stories of floods, occurred last
week which visualized a phase of such
events not quite so obvious as those
stated. It related to the sharing by
refugees of their rations with a bear
who had been driven by the rising wa-
ters to share their place of safety. This
brought to mind the plight of other
wild life in the flooded regions and
especially of the small fur-bearing ani-
mals who are hunted or trapped for
their pelts. It is now conceded that
many of these have been destroyed
and that there is likely to be some-
what of a dearth of raccoon and opos-
sum furs and even of certain kinds of
muskrat. As one of the incidental
and minor results of the great calam-
ity the circumstance is perhaps worth
mention.

 

 

WORKS MORE THAN ONE WAY

It is pretty well established now that
the seller of an article may choose his
customers and maytrefuse to deal with
those who are objectionable to him be-
cause they are given to price cutting.
The last of a series of decisions on this
subject was rendered by the United
States Supreme Court a few weeks
ago. But it is a poor rule that will
work only one way. Of this the mem-
bers of the National Wholesale Dry
Goods Association are told in a letter
just sent to them from their head-
quarters. If a seller can pick the buy-
er he will sell to, the buyer can like-
wise select the seller from whom to
buy and refuse to have dealings with
any whose course he deems inimical
to his interests. This puts a weapon
in the hands of wholesalers in fight-
ing producers who try to combine di-
rect dealing with retailers while at the
same time endeavoring to keep the
trade of the wholesalers. But care has
to be taken in making use of this
It would be a simple enough
process if an association of whole-
salers get out a blacklist of
manufacturers of the kind referred to
and agree to sever business relations
with them. If they did so, however,
they would come under the ban of the
law and stand a good chance of going
to jail. But there is nothing to pre-
vent wholesalers individually from
ceasing to trade with producers who
sell to retailers. If enough of them
do this, each on his own account, the
result might well be that the practice
complained of would cease. There is
a ray of hope in this.

weapon.

could

 

 

WOOL AND WOOLENS.

Another one of the sales of Colonial
wools is scheduled to begin in Lon-
don this week. It is likely to attract
some interest, although there
expectation that any marked change
in prices will be witnessed. From
Sydney, Australia, Trade Commission-
er Squire reported under date of April
21 that the market tendency was lower
there. At Bradford, England, on the
same date there were decreases of 1
penny per pound in tops of 60s super

is no

May 4, 1927
merinos and 56s crossbred Colonial
carded. English spinners are still

complaining that wool prices are too
high, considering the prices that can
be obtained for fabrics. In this coun-
try shearing in a number of places out
West was delayed by the cold weather,
but the demand has not been great for
any kind of wool. A greater activity
on the part of the domestic mills is
awaited to spur up matters in this
direction. Imports of wool for the
week ended April 23 totaled 9,544,987
pounds, the bulk of which was comb-
ing wool. More attention is being paid
to men’s wear fabrics for Fall, now
that the Spring business is pretty well
disposed of and the clothing manufac-
turers are hearing from their salesmen
on the road. Some mills report a fair
amount of business in Fall dress goods,
but most of them do not. The real
volume of such buying is not expected
to materialize for a month or more
yet. Garment manufacturers are in
no hurry to lay in stocks of piece goods
much in advance of the time for mar-
keting the garments themselves.

 

 

THE TRADING STAMP BILL.

House bill No. 274 is expected to be
reported out by the Judiciary Com-
mittee of the House some day this
week. The bill absolutely prohibits
the use of trading stamps. It is prac-
tically a copy of the Wisconsin law,
which has been sustained by the Wis-
consin Supreme Court and is said to
prove very satisfactory to Wisconsin
merchants. It was introduced by Hon.
Ate Dykstra, of Grand Rapids, who
has been very energetic in promoting
the measure in thé House. It is un-
derstood he has secured the affirma-
tive votes of seven of the nine members
of the Judiciary Committee. A public
hearing two weeks ago Monday was
largely attended by _ representative
merchants from all parts of the State.
The bill has the solid backing of the
Merchants Council, the Michigan Re-
tail Dry Goods Association, the Re-
tail Grocers and Meat Dealers As-
sociation, the Merchants Association
of Battle Creek and the Retail Mer-
chants Association of Detroit. Mer-
chants who would like to see this bill
become a State law should wire their
Representatives to support the measure
in the House and then do the same by
their Senators when the bill reaches
the Senate, which will probably be
early next week.

The scholar only knows how dear
these silent, yet eloquent companions
of pure thoughts and innocent hours
become in the season of adversity.
When all that is worldly turns to dross
around us, these retain their steady
value. When friends grow cold, and
the. converse of intimates languishes
into vapid civility and commonplace,
these continue the unaltered counte-
nance of happier days, and cheer us
with that true friendship which never
deceived hope nor deserted sorrow.—
Washington Irving.

Many a sale has failed because of too
much talk about the weather, too many
asides about this or that external mat-
ter.

 

;

noel SARC NEF SNA ON

 

{

enemy

one caren ae

May 4, 1927

MICHIGAN

TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

There are four different ways of
covering the distance between Grand
Rapid. and Flint—out M 16 to the
Ada road and thence directly to Flint
cver M 21; out M 16 to a point eight
miics South of Ionia, North to Ionia,
thenee East on M 21; out M 16 to
Lansing. thence North on M 14 to St.
Johns, thence East on M 21; out M 16
to Waelliamston, thence North on M
47 tc Owosso, thence twenty-six miles
Fast to Flint. All of these main thor-
oughfares have their advantages and
disadvanages. The Ada route is the
shortest and the Williamston route
the longest, being about 135 miles. Be-
cause we had never navigated the
longest stretch, we took the Williams-
ton route in going to Flint to attend
the grocers and meat dealers’ annual
convention last week. We reached our
destination in time to listen to the
closing speeches at the annual banquet
Wednesday evening. We found the
gathering to be thoroughly representa-
tive of the two great lines of business
embodied in the membership of the
organization.

The Thursday morning session last-
ed less than two hours, being devoted
mainly to the election of officers and
the selection of the next place of meet-
ing. The remainder of the day was
devoted to calls on the trade and an
inspection of some of the gigantic in-
dustries which are enabling Flint to
make such giant strides toward the
rank of Michigan’s Second City. The
Buick plant is a mile and a half long,
the Fisher body plant will be about
the same length on the completion of
the two wings now under construction
and the Chevrolet plant is turning out
4.000 cars every twenty-four hours,
thus eclipsing anything Henry ford
ever accomplished during the time he
held a dominant position in the auto-
mobile industry.

I became well acquainted with Flint
about 1880, when I was invited to re-
move to that city and establish a po-
litical newspaper there. I have always
been glad I did not avail myself of the
opportunity so generously offered, be-
cause politics never had an attraction
for me and never will. If I remember
correctly, the city then had a popula-
tion of 12,000. I made many acquaint-
ances during the period named, most
of whom have since gone to their re-
ward. I especially recall Chas. F.
Bridgeman, the banker-merchant, Mr.
Stone, manufacturer of woolen goods,
and Charles T. Warren, the cigar man-
ufacturer. One man whose acquaint-
ance I made in 1880—now nearly fifty
years ago—still survives—and is still
active at 83 years of age. I refer to
Geo. W. Hubbard, who engaged in the
hardware business over sixty years
ago and is now regarded as one of the
financial giants of the city. He has
long been President of the Citizens
Commercial Savings Bank. One of
the directors of that institution as-
sured me that Mr. Hubbard’s personal
holdings exceed $1,000,000, which I
was glad to learn, but Iam much more

pleased over the wonderful life he has
led—the service he has given whole-
heartedly to his community, the assist-
ance he has rendered many young men
in getting started and the example of
business probity he has been to his
fellow citizens. I would rather have
the reputation George Hubbard en-
joys in the city of Flint than the bil-
lion dollars Henry ford has accumu-
lated in twenty years by methods not
in keeping with the best thought of
the age.

The first night I was in Flint I noted
that five floors of the business block
across the street from the hotel were
lighted up brightly. I asked a Flint
man what that meant and he remarked
that it was the Lome of the Indus-
rial Mutual Association, composed of
14,000 of the employes in the automo-
bile factories of Flint. The next night
I introduced myself to an officer of
the organization and was given a card
of admission to all departments—ex-
cept the prize fight then in progress.
I could hardly believe my eyes. There
were bowling alleys and billiard and
pool tables on three floors. One floor
contained a well-conducted eating
place. Another floor was given up to
technical instruction classes which
meet every evening. When I asked as
to the cost of membership in the or-
ganization I was informed that the
expense was only 16 cents per week,
so far as the individual employe is
concerned. At the end of the year any
deficit is made up by the manufac-
Shower baths are provided at
5 cents each, which is about what it
costs to launder the towels.

turers.

I was also informed that any mem-
ber of the organization could provide
against sickness and accident by pay-

‘ing 15 cents per week into the benefit

department and receive $15 per week
when disabled or ill. Of course, this
proposition necessarily involves sub-
stantial contributions by the employers.
I was handed a publication showing
that $35,341.50 was paid out in benefits
during the month of March.

All of these wonderful advantages to
the worker are predicated on the theory
that no union man is permitted to gain
entrance to any factory in Flint.
Whenever a union organizer puts in
an appearance for the purpose of
creating trouble, he is taken before a
committee of the manufacturers, shown
the payrolls and the advantages the
workers now enjoy. and asked to
specify what the union can give the
men better than they are now receiv-
ing. He has to admit that the bene-
fits of union affiliation are not equal
to the conditions now in possession of
the workers of Flint and leaves town
without--creating the machinery to
foment strikes, boycotts, mobs and
slugging, which are the universal ac-
companiments of trades unionism.

In talking with Flint merchants and
bankers I find they attribute the mar-
velous growth of the city largely to
the fact that the labor union element
has been entirely eliminated. Unions
are necessarily destructive. The policy
of the manufacturers and working men
of Flint has been constructive to a
remarkable degree. So long as the

unions are kept out of Flint, the city
will continue to advance with rapid
strides and both employer and em-
ployed will continue to work in har-
mony, live in peace and_ prosperity,
with full confidence in the sincerity
and good faith of each other. Both
share in equal proportions the beauti-
ful atmosphere which prevails wher-
ever the vile and unscrupulous walk-
ing delegate and strike manager are
relegated to the obscurity they de-
serve. The experience of Flint in this
respect affords an excellent example
for other cities to follow in the fierce
strife for advancement and commercial
and mercantile supremacy. See

A drive around the city with a long-
remarkable
growth and improvement in every sec-

time resident disclosed
tion. The General Motors Co. has
recently purchased a large tract of
land adjacent to the city for the avowed
purpose of creating a new battery of
buildings which current
will be occupied by the Cadillac or-
ganization, now located in Detroit.

report Says

I greatly enjoyed my two day visit
in Flint and had the pleasure of adding
ten new names to our subscription list
at the convention, as follows:

John Alex, 1734 Glenwood avenue,
Flint.

Geo. A. Davis, 5809 North Saginaw
street, Flint.

Jay C. Clarkson, 602 Gillespie avenue,
Flint.

Cc. H. Burleu, 841 Margaret street,
Flint.

Scott & Bros., 701
street, Flint.

Kardux Grocery, 167 River avenue,
Holland.

C. F. Shreve, 4529
avenue, Detroit.

Fred W. Walton, Ypsilanti.

A. L. Foirer, Davison.

D. H. Wyckhoff, Williamston.

Saturday afternoon I called on the

West Court

Grand River

merchants at Dutton, Caledonia and
Middleville and added two new names
to our list—Tape & Huyck, at Cale-
donia, and H. G. Benaway, at Middle-
ville. At the suggestion of Roy Smith,
of Caledonia, I visited the new park
and tourist camp located on the bank
of the lake which has always afforded
a beautiful setting for the town. A
good gravel road has been constructed
along the side of the lake to the high
ground where the tourist camp is lo-
cated in a grove.
benches have been provided for visit-
ing tourists. I do not know of a tour-
ist camp anywhere which is more com-
plete in creature comforts than the
Caledonia camp. E. A. Stowe.
++.
Necessity of Clean Stores.
One of the main reasons for the suc-

Ample tables and

cess of the chain cash and carry stores
lies in the fact that they maintain at-
tractive, clean stores. Another is that
they go in for package goods just as
far as it is possible to use them. In
the store where the customer helps
herself, on the cafeteria system, not
many clerks are needed, and _ that
means a considerable saving in clerk
hire. Clerks do put up some bulk
goods in packages, but the wholesale
or buyiag department, much prefers
buying package goods, and doves so in

so far as it is able. Package goods
look well on the shelves, give a clean
and neat appearance, and the customer
is satisfied with the weight, which
while it may only be 14 ounces, is
plainly marked on the package, and
sold at a price.

The chain store in selling package
goods is not losing anything through
package

clerks over-weighting the

through carelessness. Guesswork has
been largely taken out of the handling
methods of the chain stores.

As a result of the chain store meth-
ods, and increasing demand from the
public for package goods, resulting in
greater demand from independent re-
tailers for package goods, there are
some grocery jobbers to-day who op-
erate considerable packing establish-
ments, which employ considerable
forces in putting up attractive pack-
ages of various lines, including staples,
specialties and even some of the com-
mon drug store items. The independ-
ent retailers over the past few years
have renlaced items,
which they formerly handled in bulk,

many, many
with nicely put up packages, which are
clean and attractive and which make
a good showing on their shelves.

The wholesaler who is not taking
an interest in furthering movement and
consumption of ready packed merchan-
dise is finding it harder and harder to
get volume of business, as retailers no
longer are grabbing bulk goods, that
is in city stores where the public has
gotten into the habit of buying pack-
age goods, in paper, tin, glass, wood,
glazine or paraffine, or foil. Combina-
tions in which foil or glazine are used
have increased materially over the past
few years.

—__2 22
Novel Excuse For a Sale.

In California there is a shoe store
that each year runs what it calls its
“Coupon Sale.” A number of good
values are advertised, and each one
is blocked off in a little coupon in the
advertisement.
bargain at the special price it is neces-

To get the advertised

sary to clip the coupon and bring it to
the store.

The advertisement states that each
year the store likes to test the effec-
tiveness of its advertising in the va-
rious newspapers it uses, and that
different bargains are offered in each
paper so that the coupons brought to
the store will show which newspaper
ge‘s the best results.

Whether the idea really results in a
worth while test of the advertising
value of the various papers we do not
know. If the values are equally good
in each paper it probably does. But
at any rate it provides the opportunity
for a special selling which is put over
in an unusual way and no doubt pro-
duces much extra business.

—_—___» +»
Result of the Flivver Boycott.

In March, 1926, 2757 ford cars were
sold in the city of Detroit. In March
of this year the sales were 643 cars.

Chicago shows a falling off from
1,624 to 638 during the same months.

The new flivver is due the latter part
of Tune, but the boycott will still con-
tinue working overtime.

 

10

SHOE MARKET

Selling Hosiery For Birthday Gifts.
Most of us would not think of sell-

 

ing hosiery for birthday gifts, yet the
hosiery department of a Chicago shoe
store has found it very much worth
while.

This store has a “Birthday Box,” at-
tractively made up, containing three
pairs of good quality hose, the en-
tire to retail for $5. Somewhere in
the hosiery department there is always
a display of this special box, where it
will catch the eye of shoppers, and fre-
quently the box is given window space.
The stc-e finds these displays result
in a steady sale for the box, and since
“$5 is larger than the average unit of
_sale this business adds handsomely to
the total.

Any store could do as much—or
more. If this box were advertised in
the newspapers occasionally it would
certainly help sales, and we believe at
least two mailings a year featuring the
box would be worth while. An item
like this gets considerable word-of-
mouth advertising, and any store that
features it consistently is going to find
sales increasing steadily.

—_+++____

Getting Business Against Competition

A suburban shoe retailer in Chicago
has been very successful in meeting
downtown competition by sending out
each month a circular to every one in
his territory, on which are advertised
all his new styles, together with a few
specials. He always emphasizes the
inconvenience of taking the children
in to the crowded city shop, and has
built up a considerable children’s busi-
ness by hammering away.

He stays open evenings, and a re-
cent circular addressed to the man of
the house invited him to “bring the
youngsters in this evening and see for
yourself that you can save money by
shopping at home.” He carries a good
line of smart men’s and women’s foot-
wear, and by using the children’s lines
as an entering wedge has built up an
unusually fine business in all lines.

Another suburban shoe retailer in
the Chicago area boldly advertised “It
costs you 88c and a day’s time to go
to the city to save a dollar on a pair
of shoes. We'll save you the day, the
88c and the dollar too!

—___2-e____
The Men Probably Liked This Offer.

Spoden’s Shoe Store of Wheaton,
Illinois, offered a popular make of
safety razor in a cabinet with every
pair of men’s shoes sold on a certain
Saturday. Most men use safety razors
nowadays and a good many of them
are continually experimenting with
new makes in the hope they will find
one more to their liking. For that
reason we believe this unusual offer
a good one to bring in extra business
and in quantities the razors were no
doubt obtained at a reasonable figure.

—___» oo
Advertise Hosiery For Mothers’ Day

Your hosiery department should

certainly cash in on Mother’s Day,
which this year falls on Sunday, May
8. A box of hosiery makes an ideal
Mother’s Day gift, and a very accept-
able gift box can be made up, by using

MICHIGAN

a plain white box and pasting a Moth-
ers’ Day greeting card on the cover.

Window displays during the first
week of May featuring such a box, and
newspaper advertising referring to it
will certainly bring considerable extra
hosiery business. In this connection
it would be good to address an adver-
tisement to men who wish to remem-
ber their mothers on that day. Many
men are perplexed as to what to buy,
and the suggestion of a box of hosiery
would probably result in numerous

sales.
—_22 >__

Selling Men on Style.

A smart advertisement from Murk-
land’s of Beloit, Wisconsin, emphasizes
a theme that too few retailers of men’s
shoes bring out in their copy. Men
may not be as susceptible to the style
appeal as women, but every man is
interested in presenting a good ap-
pearance, and it is this that the Murk-
land advertisement emphasizes.

One way to solve the -problem of
selling men’s shoes satisfactorily is to
sell them on some other than a price
basis, and we believe any shoe retailer
will find it productive of business to
address an occasional advertisement to
men in which he talks up appearance
and the part good footwear plays in
appearance.

—_.->___

Take Advantage of Friday the 13th.

There is a lot of superstition con-
nected with Friday the 13th, but a lot
of merchants have found that the sur-
est superstition is that it is a good
business day if you do something un-
usual to make it so. And since May
13 falls on Friday, why not hold a
special “Friday the 13th sale on that
day?

You might run a series of specials
at prices ending in 13, such as $6.13,
$8.13, ete.

special prize for 2very 13th customer.

Or you might advertise a

Anything you do that calls attention -

to the day, and at the same time gives
the customer some special reason for
coming to the store to buy will help
your day's business.
—_—_++ >

An Interesting Window Display.

In a metropolitan shoe store window
we recently saw a display that any
shoe retailer could duplicate. It was
drawing a crowd constantly, and pro-
voking much comment—and the idea
was so simple that nine out of ten
of us would never think it worth
using.

It was merely a display of various
shoe styles, with little cards on each
shoe pointing out the meaning of va-
rious common every dav shoe phrases.

>>
A Reptilian Vogue.

One especially interesting feature of
the season is the eccentric fancy for
everything reptilian. Collars and
cuffs, belts, bands of trimmings on
gowns and wraps, are all matched with
entire coats of snake skin, shoes, hats,
bags and numerous smaller accessor-
ies. These include cigarette | and
vanity cases, and now umbrellas are
being shown with the handle covered
with the skin of a boa _ constrictor,
black snake, or other specimen of the
creepy things.

TRADESMAN

Shoe Wholesalers Fairly Busy.

Although the usual post-Easter slow-
ing up in the demand for shoes, par-
ticularly women’s continues, there is
enough buying going on to keep the
wholesalers. fairly busy. In the wo-
men’s end of the business strap and
tie patterns are still moving better
than plain pumps, and there is little in-
dication of much change during the
remainder of the season. Trimmed
patent leather and colored kid pumps
are moving best, with the latter gain-
ing steadily in favor as the weather
grows warmer. Light shades, among
them such hues as blond and parch-
ment, rank high. The approach of
warmer weather has also. brought
about in some quarters an improve-
ment in the call for men’s tan shoes,
which had been a bit slow. Retailers
are likewise taking more interest in
white canvas and other shoes suitable
for sport and camp wear.

——_+-.___
Trends in Pajama Sales.

Fall lines of pajamas are about
ready, manufacturers say. They com-
ment on the trend toward “loud” wall-
paper designs in collar-attached gar-
ments. Flannel lines will be about 10
per cent. cheaper than a year ago, ac-
cording to one whelesaler. Blazer and
awning stripe effects are prominent in
It. will be
possible to secure a “pretty good”
pajama to retail at $1, it was said, the

this class of merchandise.

quality of this number being better
than at any time since the war. The
chain stores are selling the dollar re-
tailer in plain effects, but the specialty
shops and department stores are seek-
ing fancies to retail at that price. Per-
cale and broadcloth merchandise, par-
ticularly the latter are in demand for
mid-summer wear.
++.

Knitwear Demand Shows Gain.

Taking the Sprirg demand as a
whole, knitted outerwear producers
assert that it showed a marked gain
over that of previcus seasons. They
took the view that knitted merchan-
dise has now regained its style favor
with consumers and also that material
improvement has come in the produc-
tion and merchandising aspects of the
wholesale market. Reorders are con-
tinuing to reach distributors, who have
begun the clearing of present stocks.
Slipover sweaters are the most active
items.

May 4, 1927

 

ARE YOU INTERESTED
IN IMPROVING THE
APPEARANCE OF
YOUR STORE

We can help you. We can
supply you with:

New Opera Chairs

Fitting Stools

Show Cases
You will always find our
Findings Stock complete in
staples, also latest novelty
creations.

BEN KRAUSE Co.

20 Ionia Avenue
GRAND RAPIDS, MICH.

 

 

 

 

 

The

BERTSCH LINE
of
EARLY SUMMER
NUMBERS FOR
MEN
are

reall “WINNERS!”

Smart styling, combin-
ed with foot-fit, make
these “BERTSCH ’ SHOES
and Oxrorps real val-
ues!

GET IN ON THE MARKET.

Write the

Herold-Bertsch
Shoe Company

© Manufacturers of Quality Footwear
Since 1892

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

 

 

 

 

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

€%

 

nan

sneresin

et

May 4, 1927

MICHIGAN TRADESMAN

11

 

“Satisfaction” Contracts of Employ-

ment.

The continued success of any retail
business may depend in a great meas-
ure upon the ability of the owner
thereof to select, and keep in his em-
ploy, the right kind of employes. It
follows, that in order to get the kind
of employes demanded, the merchant
may be compelled.to enter into long
term contracts of employment with
what may be termed his “key” em-
ployes.

Now,if the employes contracted will
give entire satisfaction all may be well.
However, in entering into long term
employment contracts, the merchant is
bound to run some risk of employes
proving unsatisfactory, in which event
the contract may become a substantial
source of embarrassment. ‘

With this in mind, common prud-
ence would seem to dictate that a mer-
chant, in entering into contracts of
employment, should protect himself in
so far as possible against “bad bar-
gains.” And in this connection so
called “satisfaction” contracts, that is
contracts whereby the employes agree
to work to the “satisfaction” of the
merchant, have much to commend
them.

In the first place, the courts have
quite generally held that where an em-
ploye agrees to work to the “satisfac-
tion’ of an employer, the latter has
the right to terminate the contract
whenever he is not satisfied. And in
construing contracts of this character,
it has been held that the employer is
the sole judge of when he is satisfied.
For example.

In one well reasoned case of this
kind, an employe was hired for the
period of one year. The contract was
in writing and stipulated that the em-
ploye should diligently perform his
duties to the satisfaction of the em-
ployer.

The employe took up the duties of
his employment, but after several
months, the employer discharged him.
The employe thereupon brought an
action to recover his salary for the en-
tire year on the ground that he had
been wrongfully discharged.

In this action, the employe took the
position that so long as he performed
his duties in an efficient workmanlike
manner he could not be discharged,
until the expiration of his term of em-
ployment. And he offered evidence to
the effect that he did faithfully per-
form his duties in all respects.

On the other hand the employer
pointed to the “satisfaction” clause of
the contract, and contended that he
had the right to discharge the other
any time he became dissatisfied with
his services. Further, the employer
insisted that under this contract he was
the sole judge of when—he was dis-
satished. The case reached the higher
court on appeal,and here in upholding
the contention of the employer it was
said:

“Tt is settled law that, where a per-
son coniracts to do work to the satis-
faction of his employer, the employer
is the judge, and the question of the
reasonableness of his judgment is not
a question for the jury.

“Here the contract contained indes

pendent provisions. It is clear and ex-
plicit in its terms. Had it been the
intention that the contract should con-
tinue in case plaintiff [employe] should
‘perform all of his duties and should
serve first party diligently according
to his best ability in all respects,’ it

‘would have been quite unnecessary to

have added the clause, as to the satis-
faction of the defendant.

“To give the ‘satisfaction’ clause
any force, it must refer to the mental
condition of the defendant, [employer]
and not to the mental condition of a
court or jury. We think that the con-
struction ef the contract by the circuit
judge was a correct one.

In the light of the foregoing, it is
clear that by the insertion of a so-

called “satisfaction” clause in a con-

NET Wweigrr
OVE POUN

tract of employment, the merchant may
in a great himself
from errors in judgment, in the selec-
In other
words, by this method he can reserve
the right to terminate a contract if he

measure protect

tion of long term employes.

becomes dissatisfied with the services,
without incurring an excessive liabil-
ity.

If, on the other hand, an employe
objects to such a clause in a contract
of employment, this difficulty may
usually be overcome by an agreement
to pay an agreed amount, in case of
the discharge of the employe before
the term expires. This will usually
satisfy objections of this kind, and will
permit the employer to retain the
“satisfaction” clause in the contract,
which after all is the important thing

in situations of this kind. Truly, in
view of the foregoing, the question o!
inserting “satsfaction” clauses in long
term contracts of employment is one
that may well be given careful con
sideration by retail merchants in gen
eral, when employes are being engaged
Leslie Childs.

—__-—_. ><

in this manner.

If you are gradually educating your
customers to buy a better grade of
merchandise, you are gradually work-
ing toward lines that pay better profits
and are cut less.

—_—_+ >>

If you lack confidence in the store,
to succeed you must do one of two
things; assume a confidence you do not
feel, or change to a store tliat can ac

quire your confidence.

nly as our
candies excel for
the price asked
do we hope to ob-
tain your interest
and merit your con-
tinued patronage

CORPORATION |

a

Owosso, Michigan ; j

 

TLL LT

Se ee Na REN TS ON EN RT NE NER See ea AR aa NNR NTS

 

 

FINANCIAL

Teagle Sees Peril in Oil Flow.
A danger signal calculated to warn
everybody against over-production in

the oil industry will be hoisted by Wal-
ter C. Teagle, president of the Stand-
ard Oil Company (New Jersey), in the
April issue of that company’s period-
ical entitled the Lamp. A 43 per cent.
drop in the average price of gasoline
crude oil since the first of November
is the unmistakable warning that the
industry faces. Despite the segrega-
tions of 1912 the New Jersey company
to-day is the largest in the country
and when such a leader declares that
“the present cycle of overproduction
differs from those that have gone be-
fore in that its duration for a much
longer period than any of its predeces-
sors is almost certain,” the matter as-
sumes real importance.

If overproduction in the oil indus-
try is so serious as it appears a frank
statement of the problem will go far
oward its solution. Earlier in the year
Mr. Teagle sounded his first warning.
Marland,
president of the Marland Oil Com-

About ten days ago E. W.

pany, said plainly that something must
be done. Now Mr. Teagle’s organiza-
tion again declares that the problem
is increasing rather than diminishing
in complexity. The decline in the
price of crude to a level below the
average cost of production would not
be so serious were this a period simply
of flush production. Its significance
lies in the fairly certain prospect that
over-production will continue for “an
extended duration.”

Precisely what should be done no-
body knows. Restoration of an equi-
librium between supply and demand
involves a variety of things and more
than anything else the united efforts
of the industry. Development of new
sources of crude oil for a considerable
time is one of the evils that the Stand-
ard. Onl
wholesome ambition would be to ef-

group is combating. “A
fect the utmost economies of operation
in every phase of the business,” says
the Lamp, “to recognize that the de-
velopment of new sources of crude for
a considerable time promises to be
hurtful, and to more nearly bring
about an equilibrium between produc-
tion and consumption by means which
will inflict the minimum of injury or
loss to any unit. There are complexi-
ties in the present outlook which are
new, but there are also compensating
opportunities for greater efficiency and
the ultimate prosperity of the indus-
try, which are only now being recog-
nized.”

The supply of motor fuel is derived
principally from the distillation of
crude and the cracking of fuel oil. One
pertinent question is, therefore, wheth-
er from naphtha-bearing crudes enough
natural gasoline can be recovered to

supply the total demand. It now ap-

pears that to meet the 1927 demands
the industry will be obliged to pro-
duce by cracking about 86,000,000 bar-
rels. That being the case it would
seem unlikely that the cost of natural
gasoline content will decline to a price
below the cost of gasoline obtained by

MICHIGAN

the cracking process. The cost of
cracked gasoline is determined by the
price of fuel oil, which to-day is the
foundation of the petroleum price
structure. Since fuel oil through the
price of gasoline controls the value of
crude the New Jersey company con-
cludes that any further decline in crude
prices will make fuel oil compete only
with itself. Paul Willard Garrett.
{[Copyrighted, 1927.]

A -

Retail Business Equaling Year Ago.

That mid-April finds underlying con-
ditions in business as good as they
were a year ago, if not better, is the
belief of the National Bank of Com-
The authorities
of this bank right along have stuck to

merce in New York.
the view that the present business
structure rests on a foundation more
solid than is commonly appreciated.
From the beginning of the year they
have held out many definite hopes for
bank’s

monthly bulletin, published to-day, re-

a prosperous 1927 and the

iterates this attitude.

While retail distribution is appar-
ently about as high as a year ago in
dollar aggregates, allowance should be
made for the difference in price levels.
Commodity prices are distinctly lower
than they were at this time in 1926 so
a total in sales of retail stores, chain
stores and mail order houses equal to
reflects a larger

last year really

physical volume of goods. Reasoning
along this line the bank reckons that
consumers are taking more goods than
they did a year ago which, as the bank
says, “is certainly a healthy situation.”

Still another indication that condi-
tions are as good as they were at mid-
April 1926°is to be found in the in-
creased stability of business that re-
sults from the lower level of com-
modity prices. Gently falling com-
modity prices tend “to lessen risks”
and to inject a more cautious spirit.
Says the bank, “Manufacturers and
merchants are scanning credits care-
fully with a disposition to restrict them
more rigidly than heretofore. This
policy, together with sharp competi-
tion, is likely to result in the further
weeding out of weak concerns, but the
final effect is to strengthen the busi-
ness structure as a whole.”

In commenting upon the increase in
loans by banks for stock market op-
erations, economists of the National
Bank of Commerce find no reason for
alarm. They believe that the total
“has been comparatively small when
considered in relation to new securities
marketed in the United States last
year, which amounted to over $6,000,-
000,000 excluding issues for refining.”
The total market value of securities
listed on the New York Stock Ex-
change at the beginning of 1927 was
$75,544,000,000. What the future of
money rates will be the bank does not
presume to guess but to them the
available data does not indicate ‘any
imminence of extremely easy money,
unless gold should flow toward us.”

Paul Willard Garrett.
[Copyrighted, 1927.]
—_+2-—___

Iowa has a law that forbids the sale
of certain kinds of canned heat because
there is alcoho] in it.

 

May 4, 1927

TRADESMAN :

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—LIncorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

 

“The Bank on the
Square”’

 

 

 

 

ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-

ing fees or any other extras.

References: Any Bank or Chnamker of Commerce of Battle Creek, Mich., or
this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes
601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN

 

 

 

 

There is no mystery about banking with
this institution It is as simple a matter,
and as informal, as buying from your
corner grocer.
.

We have here the things you want and
need—safety for savings, assistance in the
handling of current funds—and we sup-
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“‘The Bank Where You Feel At Home’’
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Fenton Davis & Bovle

Investment Bankers

Chicago GRAND RAPIDS

First National Grand Rapids National Bank Building
Bank Building Phone 421

Detroit

2056 Buhl
Buliding

 

 

 

 

 

Ene

 

us

Pine

 

May 4, 1927

MICHIGAN

TRADESMAN

 

13

 

Treasury May Call Second 4%s.

-A large number of owners of United
States Liberty Second 4% per cent.
bonds have apparently decided to hold
these securities until their redeemable
date on November 15 rather than avail
themselves of Secretary Mellon’s offer
to exchange them now for new 3% per
cent. notes, despite the fact that they
stood to receive a rather attractive

_ bonus in the event the trade was made.

This is evident from the fact that
only about one-half of the bonds have
been so exchanged. The reason for
this undoubtedly lies in the belief, or
rather hope, that the Government will
not exercise its option to call the re-
maining bonds or will make a more
attractive offer for an exchange.

In the opinion of C. F. Childs & Co.,
specialists in Government securities,
those who expect to profit by holding
out for a better offer are certain to be
disappointed. In its latest investment
bulletin that firm says in part on the
subject:

“The Treasury, in effect, is virtually
committed to call the balance of the
outstanding
on November 15, 1927, since failure to
do so would indicate that the current
yield level of the Seconds and the Gov-

Seconds for redemption

ernment’s credit level of all its loans
are too high.

“However, no better terms than the
3% per cent. rate on the notes need
be offered
Seconds.

to refund the remaining
Nor should the Treasury be
expected to offer a more attractive ex-
change to present-day holders of Lib-
erty Seconds who did not tender them
in March, since to do so would be to
favor and reward those who rejected
the Treasury’s previous invitation.

“The Treasury wanted the public to
respond and co-operate. Its desire and
object was to reduce interest charges.
It cannot get results in the future if
it rewards those who reject and penal-
izes those who acquiesce as each prop-
osition is presented.

“Rither the Treasury must allow the
untendered Seconds to
standing in the hope of being able to
refund at a later date or call them
promptly and
Treasury note of the same rate of 3%

remain out-

tender in exchange a

per cent. or a lower rate if possible.”
The above reasoning appears sound
in every respect, and in view of this
firm’s long experience as specialists in
Government securities it would seem
advisable for investors, in lieu of any
official announcement, to make their
plans accordingly.
Ralph Hendershot.
[Copyrighted, 1927.]
—_+--+>
Wholesale-Retail Co-operation Begets
a Chain.
Chain evolution is evidently
“evoluting”’ in Minnesota and in a way

store

which is_regarded by students of the
drift as wholly logical and consistent.
Perhaps it is prophetic.

Clear analysis of chain store eco-
nomics long ago disclosed to many
people throughout the country that,
so. far as operating costs go, the
wholesaler-retailer combination, of
which there are many and various ex-
periments on trial throughout the
country, is an exact parallel of the

chain system—many stores, buying in
co-operation at lowest prices and sell-
ing together through the use of mod-
ern efficient store keeping and adver-
tising meihods—usually under more or
less centralized direction of a higher
order than was available to the indi-
vidual store. That such plans have
produced results is amply testified.
But, after all, it was not a radical
experiment. The savings were only
such as were made through quantity
purchasing, unified sales effort, joint
sales advertising and the elimination
waste,

of competitive especially of

needless salesmen. Any wholesaler
who could secure the entire patronage
of his retail customers without fight-
ing for it or dividing it could do the
same on the savings end and any re-
tailers willing to unite in selling cam-
paigns could produce the sales results,
if he had the brains to devise the de-
tail material.
has been, for a seller in any class to
secure that kind of co-operation from
his customers.

It 1s logical, and always

The new plan was only
one of adaptation.

But having created a parallel for the
chain system in all economic and effec-
tive details, one step only was needed
to make it actually as well as virtually
a chain—common ownership. Some of
these co-cperative plans have already
developed such a close understanding
and demonstrated efficiency that par-
tial ownership has resulted and now
word comes from Minneapolis to the
effect that the co-operative joint plant
evolved by the Slocum-Bergren Co., a
Minneapolis jobber, under the name of
“Red and White Stores,” has been in-
corporated as a regular chain organ-
ization, with capital of $50,000.

Perhaps it may be only a forerunner
of similar combinations elsewhere.
Whether it is or not, it illustrates how
narrow ere the lines of demarcation.

—_++2>
Little Jim.
Written for the Tradesman.
Can any thing be as sweet
As what a baby is?
This one has got all beauty beat
Around the premises.
The roses on the garden wall
In leveliness do not at all
Begin with Little Jim.

A baby! Why What happened when
In councils held above

They gave the greatest gift to men
To tell us what is love;

Lo! In a stable manger lay

3eside a mother on the hay
A babe like Little Jim.

Gather the lovely things of earth
The pearls from every sea.
All heaped together lack the worth
That just a babe can be;
And when men ask where heaven is
I walk ’em round our premises
Then show them Little Jim.
Charles A. Heath.
—_2 +>
Laying Synthetic Eggs.
Synthetic pullets are laying synthetic
eggs, according to A. R. Winter of
the poultry department of the Ohio
State University. The pullets
fed on purified foods from the time
they were hatched. They never tasted
corn, wheat, oats, milk or grass, the
things that make up a large part of
the diet of the ordinary laying hen.
“There was only one thing that kept
synthetic
“that

were

us from producing a real
chick,” Mr.
was, the eggs would not hatch.”
_——___-~>—>->_—_—
More than 1,000 cities are laying
streets of concrete.

Winter observes,

 

 

  

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Zeal value of all taxable property - Ss
Assessed valuation for taxation, 1926 - vet
Assessed valuation for taxation, 1927 (approx.)
Total Bonded Debi (ine. these bonds) ce
Water Works and Electric Light Bonds -_--------
Sinking Fund -—-.-~-
Net Debt... ic

 

 

$250,000 Edinburg, Texas 6% Hospital Bonds, direct obli-
gation, Dated: January Ist, 1927. Due: January
1st, 1937-67. Denomination $1,000. Interest Jan-

uary and July 1st at New York City.
FINANCIAL STATEMENT

Population (City Census) March, 1925
Population (Present Official Est.)

(ss ego ane

ieee enon 57,740

 

Joe eee OOO

eo

Opinion, Chapman, Cutler & Parker, Chicago, Hi.

Price to net 5.40%

If interested, please write or wire any of the offices below:

VANDERSALL & COMPANY

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ee cue
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oe

,238,650
500.000

630,000

117,740
512,260

Blidg.,

 

 

 

 

 

14

MICHIGAN

 

May 4, 1927

TRADESMAN

 

AROUND CAPE OF GOOD HOPE

Tenth Lap of a 22,000 Mile Ocean
Trip.

Durban, March 8—Johannesburg or,
as they call it, Joeburg for short, is a
city of 300,000, the largest of South
Africa, 5,735 feet above sea level. The
country from Mafeking up is good
looking farm land and as we near the
city out on this level farm land are
immense piles or almost mountains of
light colored sand or waste from the
gold mines. They dot the landscape
in every direction. Some of the older
mines have two or three of these
refuse dumps. When waste comes
irom the plant it is in liquid form and
they usually start it on a hillside, run
it down as far as they want to, then
stop it with boards. It hardens and
gradually fills up until it looks like a
white brick wall. When it gets above
the level they use dump cars and send
it up in the air two or three hundred
feet.

The city is a busy bustling place
with good streets, stores and public
buildings. They have as fine a zoo as
far as its layout is concerned as I ever
saw. They combine the buildings,
which are of sandstone, large and of
good architecture, with a park. The
grounds are nicely laid out with great
gardens of flowers, plants, grass and
trees with the usual park lake. They
kave the usual zoo animals, but the
novelty was an enclosure of wire net-
ting about three feet high out on the
lawn, in which were eight lion cubs,
three months old, about as large as a
Newfoundland pup. Think they weigh-
ed about fiity pounds. They were so
tame the keeper invited the ladies in
one at a time to hold them and many
of the ladies had their photos taken
holding two of these cubs. They also
had in the enclosure two leopard cubs
two months old, hardly any larger than
a good sized kitten. The ladies also
held these and were photographed.

We were driven out twenty-five
miles to the Hodderfontein Mines,
Limited. The reef or rock on which
these gold mines are located (there
are some fifty of them in this vicinity
some of which have been worked out)
showed on the surface and as they
followed the gold bearing rock forma-
tion they found it dipped at an angle
of about 20 degrees a number of miles
wide. The government had this di-
vided into claims and to go to the
cost of operating required the group-
ing together of a number of these
claims just as in Oregon the lumber-
men had to buy a number cf claims in
order to get a group of timber to-
gether to warrant the cost of a big
mill. When a company — secured
enough of these claims they commenc-
ed drilling a vertical shaft to cut the
vein at right angles. The best claims
were those nearest the outcropping.
The first shaft might run down 200
feet, the shaft for the next mine a
quarter of mile further would run
down 500 feet and so on along the
vein until some of the mines at great
distance from the outcropping are
down 7000 feet. The vein is marked
by the ore in a general way, the good
ore being in veins or leads. The rock
which looks like our gray granite
does not all carry the same percentage
of gold. The engineer keeps close
track and only works ore which car-
ries a certain percentage of gold.

You mav or may not be interested
in what profit there is in these gold
mines. The mine which we visited was
organized in 1901 with a capital of $2.-
500,000. Gold produced, $76,734,882;
$1296 per ton milled. Working costs,
$26 265 530; $443 per ton milled. Net

profit after taxes, $35,952,165. Gevern-
‘ent ineome taxes $6,297,580. Divi-
dend paid twenty-five years, 1370 per
cent. or 54 per cent. yearly. They are

now milling 1700 tons per dav at a
profit of $10 per ton or $17,000 per
dav.

To give you an idea of the courtesy

of the places we inspected the cruise
managers had arranged for the visit.
When our division, consisting of ten
autos, arrived we were greeted by the
manager and several of his assistants,
were invited into the office where the
girl stenographers had tea and a great
layout of sandwiches and French
pastry. After having tea they .took us
in small groups, each with one of the
superintendents, through the mine and
those who cared to go down into the
mine to see the men at work getting
out the ore, were allowed to do so.

In the afternoon we were taken to
a native compound to see the natives
give their war dance. They were
dressed with loin cloths of skins,
feathers in their hair, ornaments on
their ankles. They jumped in the air,
did the native Charleston, rolled on
the ground, stamped their feet in
unison much like our Indian dances in
the West. Quite exciting to see them
do it.

Sunday morning at 9 the train pulled
out for Pretoria, a two hour run. We
were driven out twenty-five miles to
the Premier diamond mine, one of the
oldest diamond mines in the country,
but different from the Kimberly mines
in that it is an open mine, no shaft. It
did not seem possible that the two
round holes in the ground about a
quarter of a mile across and 500 feet
deep would furnish enough ore for
that number of years and before the
war they worked as many as 16,000
natives per day, but the ore is a solid
bed of the blue clay and is all pay
dirt.

We were taken to the hotel for
luncheon and in the afternoon driven
to the Governor General's house and
to their union building, built crescent
shape on the hillside with great stone
pillars and front like the forum at
Rome. I spoke in a former letter of
two of the union's, but was not sure
as to the function of each, but the
Senate and Legislature have their
building for meeting which they do
for two or three months every year.
The records and books are kept at
Pretoria and when the session adjourns
all the government come to Pretoria
for the remainder of the year and all
the business of the different state de-
partments is conducted here.

The flowers through this country
are about the same as ours at home.
Some of our party have been greatly
disappointed at not seeing any wild
animals. Some of them had an idea
we would see them from the train.
One lady said she was going to close
her car window every night, so they
would not jump in, but none were
seen. They are getting further back
from the railroad every year.

Leaving Pretoria, which with Joe-
burg is in the Transvaal province, Sun-
day night, in the morning we were
in the province of Natal, which they
call the garden province of the four
states of the union cf South Africa, be-
cause it is along the coast and has few
dry times.

At Glenco, 280 miles Eas of_Pretoria,
we enter the coal mining area and
from here to Petermaritzburg, 160
miles, the road is electrified. We had
coupled onto the train three electric
engines like those on the N. Y. C. out
of New York. The road winds around
the foothills of the Drakensberg moun-
tains, the Alps of Africa, with one of
its peaks 11,000 feet high. We drop-
ped from 5400 feet at Volkrust to 4300
feet at Glenco in three hours. The
road runs over one range of hills, then
down through a fertile valley, then up
over another hill or mountain. At 9
o'clock we stopped at Ladysmith for
twenty minutes. This name is prob-
ably more familiar to Americans than
any other in South Africa, because so
much of the Boer war news spoke of
it on account of its siege lasting four
months. Extensive coal mines are lo-
cated just East of the town. South-
east of Ladysmith, thirty miles, is the
town of Colenso, the site of the battle

 

 

 

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May 4, 1927

in which Field Marshal Lord Robert’s
son was killed.

The Tulga river flows through
Ladysmith and on to Durban. The
country around has many _ separate
mountain peaks and at the time of the
siege the river was a raging torrent on
account of the rains and the British
forces could not get across on account
of the Boer guns on the hill tops
raking them every time they attempted
to cross. As we run along we See
little cemeteries here and there and
little monuments marking different en-
gagements.

We talk of the Horse Shoe Bend on
the Pennsylvania Railroad, between
Pittsburg and Harrisburg, but this
road twists and turns and has not only
one but dozens of Horse Shoe Bends.
The mountains are different from those
in our country. In place of a_ long
mountain range, like the Blue Ridge
Mountains, of Virginia, or Allegheny
mountains, running like a backbone
down through the country, these are
broken into groups or individual hills,
making it hard to get a railroad
through. All forenoon we were run-
ning through a good looking agricul-
tural country. We just passed a town,
Mooi River, noted for its cheese fac-
tories and we saw at several stations
cabbages in boxes for shipment.

At Merrivale we stopped and were
taken in autos out to Howick Falls, 365
feet high, then on to Petermaritzburg,
seventeen miles. This is the capital of
Natal province, a_ nicely built town,
and we were quite surprised to have
the driver say that on the hills in the
distance, 4,000 feet high, they had
snow at times. The ride from this
town to Durban is seventy-one miles,
during which we drop down 2,300 feet
and pass some fine mountain views
and gorges.

The first train division had arrived
at the boat the day before and gave us
a hearty welcome home. Tuesday
morning we were driven thirty miles
out to a Zulu village to see a native
dance which was quite interesting be-
cause some of the native girls had on
a costume in some instances hardly
more than a bead girdle. The men
gave their war dance and the women
several dances, but we have seen so
many we were not so enthusiastic over
this one.

We were taken to Mountain Hotel
for lunch and back to the boat. It
does not seem true, but in our 300
mile trip into South Central Africa,
there was not a night we did not sleep
under a blanket and none of the days
were at all uncomfortable. We saw
no flies and no mosquitos. The peo-
ple here say we have had unusually
pleasant weather, for which, of course,
we were thankful.. There came back
with us eight lion cubs bought by dif-
ferent people on the trip to take back
home for their town or city zoo.

In the vicinity around Petermaritz-
burg they have a new farm crop
never heard of before—Wattle trees—

- which they plant and in six or seven

years it is a tree of five or six inches.
They cut it down, strip off the bark
and ship it to South America for tan-
ning purposes. They are planting it
all over that section. A resident told
me it was the most profitable crop
they could raise. Land and labor 1s
cheap and if they had land enough
they could keep a_ harvest coming
every year after the first crop ma-
tures.

Durban _is-alively seaport town. All
of these South African towns have
good public buildings. Where they
get the money for them I cannot un-
derstand. Here they have a city hall
covering one of their small blocks
which cost over a million and a half.
They have a kaiser’s war monument
which cost twice as much as ours at
home. They have a big sugar factory
here and we drove through the sugar
fields. They must have at least 2,000
acres planted to cane.

Every country has its worries. The
diamond mining country is worried

MICHIGAN

over the new surface mining diamond
fields just discovered, for in order to
hold the price in the past the big com-
panies have held the diamonds, letting
them go only at certain prices and it
is stated they have some millions of
dollars’ worth of stones on hand. As
they cannot control the new fields they
are very uneasy about prices. The
gold mine pessimists say the mines
will be all worked cut during the next
ten years.

Politically, the Nationalist party 1s
strong in Natal and they are trying
to have passed a $5,000,000 grant to
build iron mills im Pretoria. There
are two private companies North of
there which have been operating suc-
cessfully because this country can
about consume their output. To build
government works will swamp the
market and make competition the pres-
ent companies cannot meet but it
would give the politicians a juicy pub-
lic utility to milk for their friends.

We are sailing from here to-morrow.
I think everybody has enjoyed their
stay and leave with a very good im-
pression of this country and with our
very best wishes for its future success.

Cc. © Follmer.
———__. 22>
Not More Laws But Competent Courts.

There are occurrences give

offense to an individual or the public

which

which viclate no known legal enact-
ment, and people say, “There ought
to be a law against it.”

The question there no
immediate remedy in such cases? Must

arises, “Is

it ever be that such offenses shall re-
cur or increase until public sentiment
is so aroused that laws are enacted to
deal with them?

It seems absurd that our established
courts cannot dispose of such cases un-
til our legislatures have enacted laws
specifying each and every kind of of-
fense.

Provision could be made to avoid
consuming the time of magistrates with
trivial and needless complaints by re-
quiring that complaints be signed by
an adequate number of reputable citi-
zens,

The matter was brought to our at-
lady who protested
against profane and brutal signs upon

tention by a

automobiles. Perhaps she might have
obtained satisfaction if she had made
a complaint. Possibly some law could
have been found broad enough to cov-
er the case. One great trouble is that
the great majority of us know but
little about

law—only a fraction of

what we should know—and so con-.

sider ourselves without redress when
in fact there may be laws which are
adequate for our need.
E. E, Whitney.
—_2+2>___

Fabric Numbers Versus Names.

The women’s garment trade is again
being cautioned against the practice of
featuring fabric names in the selling
of finished garments. It is argued that
such tactics are productive of price
cutting and giving the buyer an op-
portunity to say that garments of the
same material are being shown else-
where for less. It was added that two
leading mills, specializing in style fab-
rics, have realized this situation and
are now substituting numbers for
names. These mills are credited with
saying that they can help the cutting-
up trade a great deal by not broadcast-
ing detailed information about their
cloths as they have done in the past.

TRADESMAN 15

 

 

What about your
Insurance Money?

If you will leave Insurance money as a part
of your estate,, you should take means to
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consumed after eight or ten years have
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By creating an Insurance Trust fund with this
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An Insurance Trust offers a way to free your
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perience in financial matters.

THE

MICHIGAN [RUST

COMPANY

JOHN DUFFY, Chairman of Board NOYES L. AVERY, President

The first Trust Company in Michigan

 

 

 

 

 

 

 

Investment Recommendations

REAL ESTATE

 

Grand Rapids Trust Bldg. 5% 1955 100 5.00%
Highland Park Trust Co. 544% 1934 100 5.50%
St. Mary’s Col. & Acad. 544% 1983 100 5.50% |
State Randolph Bldg. Co. 544% 1942 9TYy 5.75%
Fox Office Bldg. ------ 6% 1942 100 6.00% |
PUBLIC UTILITY

Duquesne Light Co. ---- 442% 1967 Mkt. 4.65% |
Public Service Co. of |

On noma _.__.--_.- 5Y 1957 971% 5.15% |
Northwestern Public

Sevvice Co. __....- 5% 1957 9614 5.25% |
Pennsylvania State

Water Corp. ------ 514% 1952 98 5.65% |

MUNICIPAL

Berkley, Mich. Sewer-------- 5% 1954 4.35% |
Village of Memphis, Mich. ~-~- 5% 1948 4.40%, |
Manistique, Mich., Water ~~~ 5% 1931 4.40%
Ashe County, North Carolina

(Mich. Tax Free) ------- BIA% 1947 4.50%

(Select the Firm before the Bond)

F/RAND RAPIDS [RUST [,OMPANY

Telephone 4391

 

 

 

 

 

 

 

 

 

 

 

nT orceensncttesapernemer tana tease

 

16

THE RETAILER’S PROBLEMS

 

Difficulties the Independent
Grocer Must Face.*
Believing that changes in the distri-

Some

fruits and vegetables
bar-

bution of fresh
raised all but

riers to further expansion and devel-

have impassable
opment of the industry, the Advisory
Board of the Western Fruit Jobbers
Association in October of last year
decided to make an investigation for
purpose of determining
conditions in the

the twofold
two things—actual

retail market and what remedy or
remedies are needed to bring this most
Nation’s scheme of
food supply out of chaos and into its
rightful state of prosperity.

As wholesale distributors we recog-

vital part of the

nized that our success depends on the
While

sides for or

success of the service retailer.
not attempting to take
against any system of distribution, we
realize that we cannot ourselves enjoy
prosperity if the retailer does not reap
a reasonable profit on his time and in-
yvestment. In comparing the opera-
tions of independent dealers with those
of their chain store competitors it was
not our purpose to find a way to elim-
inate the latter but to suggest ways to
improve the lot of the former.

We recognize that the chain store
performs a real service, so far as a
certain class of consumer is concerned.
From the standpoint of the population
as a whole, however,it is apparent that
there is a limit at which chain store

Whether
reached, or

must stop.

been

encroachment
that limit has yet
whether it has been passed, remains to
be seen, but the fact that certain chain
organizations, in the food industry as
well as in other lines, are planning
marked expansion of their systems,
would indicate that they do not them-
selves believe their mode of merchan-
dising has yet reached the saturation
point.

It remained for us, then, to attempt
to discover what chain store methods
are applicable to independent retailers,
and to help apply them, so far as we
are able. The independent retailer is
keen for a solution of his problems, but
the very nature of the business of re-
tailing makes it impossible for the in-
dividual to work out his own salvation.
We must look to producers and whole-
sale distributors for ammunition with
which to wage his war against the
more ably financed chain store and its
greater buying power.

We chose as the locale for our sur-
vey a prosperous Mid-Western city on
settled for the following
reasons: (1) its accessibility to all
sources of supply; (2) its cosmopolitan
characteristics; (3) the willingness of
its jobbers to co-operate. We felt with
respect to the first consideration that
we wanted a market to which carlot
made from all
producing sections. With respect to
the second consideration, we wanted a
market with all the characteristics of
a large city, yet uot so large that the
effect of our experimental work might
be lost. With respect to the third
consideration, it is obvious that no

*Paper read at Grocers’ convention at
F'int by William Garfitt, Secretary West-
ern Fruit Jobbers Association,

which we

shipments are being

a nage tee RR I

MICHIGAN

such operation can succeed without
the whole-hearted support of those
who will benefit by it.

The city we chose is a typical Ameri-
can community. It has a population
of 148,000 with 458 independent retail
people, in-

grocers, employing 1,215

cluding the proprietors themselves,

who are sometimes the sole operators

of their establishments. It has three

typical chain — store organizations,
while a fourth is about to enter that
market. The Great Atlantic and
Pacific Tea Co. conducts eighteen
stores, and it is announced that it

plans to add forty-two to the string
this year, bringing the total up to
sixty. The Piggly-Wiggly chain, we
found, has twenty-four stores, to
which it will add eleven in 1927, mak-
ing a total of thirty-five. A locally
managed chain, now has _ thirty-five
stores in our Mid-Western town and
plan
year, so far as we

does not expansion during the
current know.
Skage’s, a National institution, is plan-
ning to enter the market
1927. Evidently the chains
are not ready to cry quits.

It was apparent, therefore, that our
retail facilities consisted of 535 outlets,
458 or approximately 80 per cent. of
which were independently owned and

with ten

stores in

operated, with slightly leses than 20
per cent. controlled by national or lo-
cal chains. With a population of 148,-
000, each of the 535 has an
average of 375 consumers or seventy-
five families, and the fact that some
stores have many more is proof that
others must exist on the patronage of
less than seventy-five families. As in
other cities we found a retail
grocers’ association and, like most
other cities, it represents only a small
percentage of the entire trade, having
only sixty-eight members. Not much
evidence of co-operation, you'll admit.

outlets

most

Our first task was to get a picture
of the mental attitude of the retailer
himself, not by high-spotting the trade,
but by a thorough canvass, a store-to-
store investigation which started in
one end of the city and did not stop
until it had reached the other end. In
twenty-three days we made a total of
392 calls, 342 of which were original
visits, forty-seven repeat calls and
three were calls upon chain store man-
agers. One of the most encouraging
circumstances in connection with these
calls was the fact that with few ex-
ceptions, the storekeepers were willing
to talk of their troubles and listen to

suggestions.
Roughly speaking, we found the in-
dependent retail trade divided into

three classes. In each class we found
a typical mental slant toward the per-
ishable food end of the business. The
top layer, or “upper crust,” represents
the high-class, full-service, charge-ac-
count type of retailer who has a nice
store in a good location. He serves
a fine class of consumers, grants judi-
cious credit, sells the best the market
affords, is progressive in his buying
and selling and has little to worry
about. This man is a merchant. He
needs little help from the outside, but,
strangely enough, he is the quickest to
grasp a new idea, the first to put sug-
gestions into operation. Almost with-

 

May 4, 1927

TRADESMAN

 

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“As A Change From Potatoes”

Mueller’s Spaghetti
Mueller’s Egg Noodles

Mueller’s Elbow Macaroni

Mueller’s Cooked Spazhetti

 

C. F. MUELLER CO.

JERSEY CITY, N. J.

 

 

 

 

 

OTHER’S DAY

SPECIAL GIFT PACKAGES

  

——
CHOCOLATES

ORDER WHILE THE ASSORTMENT IS COMPLETE

 

NATIONAL CANDY COMPANY, INC.

PUTNAM FACTORY

GRAND RAPIDS, MICHIGAN

 

 

 

FAST SELLING IONIA FLOWER POTS
Fancy, Plain or Assorted.

If we send you this crate of quick sellers we will sell
you more.

36 — 4 in. pots and saucers @ 2%c $ .90
36 — 5 in. pots and saucers @ 5c 1.80
24 — 6 in. pots and saucers @ 7c 1.68
12 — 7 in. pots and saucers @llc 1.32
6 — 8 in. pots and saucers @16c .96

Total net. .2 oo $6.66

You ean double or treble your money on this assortment.

IONIA POTTERY COMPANY
IontA, MICHIGAN

 

 

 

 

 

May 4,

1927

out exception, merchants of this class
tell us that their green grocery de-
partments are profitable.

The next layer :s what you might
the “fine.” it the
rank and file of commodity stores and

call represents

outnumbers the high-grade establish-
ments many times over. It is presided
over by a hard working conscientious
but more or less unimaginative class
of proprietor whe is willing to be help-
ed but who has lttle time to help him-
Teis

directly iby chain-store competition. It

Sct. class of store is hit most

is this class of store which finds it
thinks it

meet down town price competition, at

necessary, or necessary, to

the same time performing all delivery

and credit services of the top notch

specialty stores. Many merchants in
this class consider perishables a mere
trade
do not look on them as potential profit

“accommodation” to their and
makers.

The bottom layer may be considered
all but

storekeepers—the

hopeless. It is composed of

term of merchant
would be a serious misnomer—of the
frequently

most unprogressive type,

foreigners. Its establishments are lo-
cated in the poorer sections. They are
generally dirty, illy kept and illy stock-
ed. Their proprietors, often the wives
suspicious of

of workingmen, are

straangers and lack sufficient under-
standing to profit much from sugges-
While this class of store is in
the minority, it represents a sufficiently
the
make consideration of it worth while.

The

found to be

tions.

large portion of retail trade to
as a whole, we
with an at-
The

store keeper seems to be at sea.

retail trade,
prevaded
mosphere of gloom. average
He
feels that, as an institution, independ-
He refers to

encroachment

ent retailing is doomed.
cut-throat
of chain stores, lack of co-operation by
lack of sympathy with

Rarely, if ever, does a re-

competition,
jobbers, his
problems.
tailer refer either to lack of capital or
lack of business ability, but it is ap-
parent that both of these items figure
largely as causes underlying conditions
in which he finds himself to-day.
Lack of capital is, perhaps, the most
retail merchan-

prevalent disease of

dising to-day. It is based primarily
upon lack of business understanding,
which often tempts the inexperienced
to venture into the field of storekeep-
Too
many men and women turn to grocery
resort when all
other attempts at earning a livelihood
There many
dwelling house Too
many widows and cripples are deceived
into believing that a few hundred dol-
lars of insurance money will set them

ing as means of an easy living.
retailing as a last

have failed. are too

grecery stores.

up in a “nice little business.”

Lack of business ability is bred in
the bone. Our investigation convine-
ed us that the rank failures in retail-
ing are not always the result of heavy
competition, chain store encroachment,
lack of credit or other ills enumerated
by some of the unsuccessful men on
whom we called, but are frequently
caused by their own inability to solve
the simplest problems in merchandis-

ing and salesmanship. That a large

MICHIGAN

number ot these unfortunate store

keepers realize their shortcomings and
are anxious to be helped seems to us

a most hopeful ray of light through

the gloom.

As jobbers, we may be responsible

for having put some of these unfit peo

ple into business. We are certainly

responsible for having kept some of

them in business by extension of

credit encouraging them to

But

and by

purchase our wares. whether or

not we heed our responsibility from
the standpoint of the good of the
retailing industry, we cannot over-

look our responsibility to ourselves.
That

with

responsibility is concerned
the that

are the last line of defense between our

fact these merchants
products and the goods of other and
more aggressive distributors who are

competing for the consumer's dollar.

Objection has been raised to many
plans for promoting the sale of fresh
5

fruits and vegetables on the ground

that a man has but one stomach; that
he can eat just so much and no more
This
which a few minutes’ investigation in
will

assumed that

theory presupposes a condition
any town, or in almost any home
untrue. It
with only

prove to be

your man one stomach is
already eating all the fresh fruits and
vegetables he can afford. Such is not

the case and the question is: Who is
getting the consumer's dollar?
A review of the chattel mortgage

notices in the newspapers will prove
the best answer to this question. Chat-
tel mortgages to secure the purchase
price of automobiles, diamonds, musi-
cal instruments, fur coats, mahogany
furniture and other luxuries will show
that the present day buying habits of
the citizen have become

average Cx

travagant if not exotic. This tendency
to hypothecate earning power, to mort-
gage the future for to-day’s pleasure,
is responsible in a large way for the
troubles of the dealer in staple neces-
sities.

‘Many retailers realize what is wrong,
while the rank and file merely know
that something is wrong, but haven't
the the
evil. Our investigation indicated that

faintest idea how to correct

with
tomers of small earning capacity is re-

a too liberal credit policy cus-
sponsible for the tendency of this class
of citizens to over spend on luxuries
and under spend on necessities. Store
keepers in the middle and lower classes
tell us that credit is a necessity with
them, that they couldn’t do business
without it, while the competition they
complain bitterly the

chain store, does not extend one penny

most about,
of credit to any customer.

They tell us that they are frequent-
ly compelled to open charge accounts
with some of their customers because
of temporary financial stringency, lack
of employment and the like, and that,
when the habit has
been formed it his hard to break. If
these

buy-and-charge

customers get far in arrears,
the
store keeper either demands payment
off the simply
transfer their patronage to the chain
store or some other competitor and

pay cash The

which -they frequently do, and

or cuts credit, they

for their purchases.

 

TRADESMAN 17

WHITE HOUSE COFFEE

National Distribution for Over
40 Years

When you sell White House Coffee, you
profit from a reputation that has grown
through nearly half a century. Yet the acid
test is the serving of White House Coffee in
your own home. Try this test. Compare
the aroma, the rich coffee taste, with any
other brand of coffee. After drinking White
House Coffee, yourself, you will push it all
the harder among your trade.

The Flavor Is Roasted In!

    
   

aaa ieee Uae

Boston - Chicago

Portsmouth, Va.

DWINELL-WRIGHT COMPANY
M:chigan O:stributors—LEE & CADY
a

 

 

STRENGTH ECONOMY

THE MILL MUTUALS |
AGENCY

Representing the

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
AND ASSOCIATED COMPANIES

Lansing Michigan’

 

Combined Assets’of Group
$33,389,609.28

20% to 40% Savings Made Since Organization

FIRE INSURANCE ALL BRANCHES
Tornado — Automobile — Plate Glass

 

 

 

 

 

 

 

 

 

18

small independent retailer feels him-
self helpless against such conditions.

We believe that education as to the
proper relationship between charge
and cash business will do much to re-
lease the average retailer's frozen
assets. We also believe that the timid
merchant, who hesitates to offend a
slow-pay customer by asking him to
pay up, will have to learn that it is
better to lose the customer now than
to lose both customer, goods and cap-
ital later on. Many retailers need a
lesson in hard heartedness.

Appearance of the store is an un-
failing indication of its prosperity and
the business ability of its proprietor.
You will generally find the unmistak-
able signs of thrift and industry in the
profitable establishment. Clean, well
dressed windows; clean floors, coun-
ters, showcases and shelves; neatly ar-
ranged stock; attractive displays of the
more quickly selling commodities; the
absence of boxes, barrels and other
empty containers; and, above all, a
neat, cheerful and well-informed corps
of helpers—all these indicate a store
that is not only catering to a profitable
trade, but giving pieasure to its owner.
Such an establishment need not fear
encroachment of the chain store.

Proprietors of these high-class es-
tablishments always seem to have time
to listen to constructive suggestions.
They ask questions and apparently are
keen to try any ideas to improve the
appearance of their stores or increase
the volume of their sales. These men
are members of the local grocers’ as-
sociation. They go to conventions,
read trade papers and try in various
ways to improve their merchandising
ability.

The middle class merchant generally
operates a middle class store from the
standpoint of appearance. He washes
his windows whenever he has the time,
which is generally not very often. His
place of business is usually too small
for the size of his stock. His equip-
ment is generally not of the best and
his help is indifferent. Frequently,
however, he occupies a position of re-
spect and confidence and as such he is
an important factor in the commercial
life of his community. He is a type
capable of improvement and, realizing
his need, he is easiiy approached.

In our work we had nothing to sell
and our only message was one of
earnest, sincere desire to help. The
first thing needed was to establish a
feeling of open-minded interest on the
part of the retailer; to convince him
of the similarity of our needs and dif-
ficulties. The average retailer has,
through one cause or another, come
to look upon the wholesaler and even
upon the manufacturer as an antagon-
ist, if not an enemy. It is hard for
him to see that, unless both whole-
saler and retailer profit, there is some-
thing wrong with the whole scheme of
distribution.

After overcoming this feeling of
antagonism, we usually found the re-
tailer willing to listen to suggestions
as to (1) improving his display; (2)
better
stock; (3) cleanliness of his windows,

location and _ accessibility of

racks, cases or bins; (4) a reasonable
margin as against prohibitive prices;

MICHIGAN

(5) the value of rapid turnover; (6)
potential profits in the perishable food
line; (7) systematic credits; (8) per-
sonal appearance and training of his
help. Lastly, we endeavored to arouse
his enthusiasm, to make him proud of
his business, his store, his customers,
himself and his cmployes.

In sections inhabited by the poorer
classes, by unskilled laborers, drifters,
foreigners, negroes and the like, we
found store conditions at their worst.
Here we found the installment evil
and ruinous credits hand in hand. Prac-
tically everything offered for sale, aside
from groceries and perishable foods, is
offered on easy payments. The aver-
age wage earner has little trouble
spending his income some weeks or
nonths in advance of getting it. Natur-
ally, the local grocers suffer, and feel-
ing themselves helpless against the
time payment evil, they seemed to have
little incentive for improvement.

As to the unsightly condition of
their stores, many retailers told us
frankly that they dared not clean up,
because their customers would be sus-
picious of them, thinking that they
were either making too much money
or getting too good for the neighbor-
hood. That this is a false theory is
proven by the fact that inhabitants of
these sections will patronize spick-and-
span chain stores and apparently ob-
ject not at all to being waited on by
clean and polite sales people.

It is difficult to foretell what can be
accomplished with store keepers of
this class, even with the most elab-
orate educa‘'tcua! program, but it is
certain that any improvement in the
methods employed by middle class
stores must resul: in a gradual trans-
ference of more and more business in
thar direction. Chain stores are at-
tacking this class of trade as the most
vulnerable point in independent re-
tailiag, and it seems to us the average
middle class retailer stands a very
good chance to share in it, if he will
improve his facilities.

That the retail trade is willing to
listen to suggestions and to co-operate
in carrying them out was evidenced,
not only by the friendly reception
given us during the nearly 400 calls
we made, but by the attendance at a
meeting held under the joint auspices
of the local jobbing trade and the-re-
tail grocers’ association. One of the
main purposes of this meeting was to
demonstrate to the retailer that the
jot-ber’s chances for success are tied
up with his own. The educational
work thus launched was continued by
tlie sales forces of the several jobbing
houses with the resul- that an almost
immediate improvement was noted in
store conditions and in the relations
between retailers and their jobbers.

Price cutting was a topic frequently
referred to at meetings and in talks
with individual grocers. Apparently
there is a feeling that some compulsory
method of price maintenance must be
devised by legislation or otherwise or
the retail business of the country will
eventually gravicate into the hands of
a few large selling organizations. The
fact that chain siare overhead aver-
ages as high as that of independent

retailers and that price cutting is in-

 

TRADESMAN

dulged in by the chains for advertis-
ing advantages, rather than because of
= desire to “split profits with the con-
sumer,” does not seem to mean much
to the average store keeper, who feels
that he must meet the chain’s prices
and perform extra services to boot.
A point which will have to be gotten
across to the retail trade is that price
cutting is not the answer to the prob-
lem of competition.

We did not find serious price cut-
ting with respect to fresh fruits and
vegetables. In fact, we more frequent-
ly found these items loaded with un-
bearable margins. This overloading of
perishables is the result of two things,
namely: (1) a desire on the part of
merchant to recoup his spoilage loss-
es; (2) the necessity for an _ extra
profit from his quick-moving items to
make up for losses on some of his
shelf-warmers and cut-price articles.
That this practice is unfair both to
the perishable commodities and to the
consumer is not so important as the
fact that it is injurious to the profits
of the retailer himself.

We found some reflection of road-
side buying habits of motorists, a
number of merchants complaining that
their best trade drives into the coun-
try during the summer and _ fall
months, to purchase farm produce at
the fence rail at prices often far in ad-
vance of local store prices, and that
such buyers frequently accept products
of a quality that would be rejected in
the neighborhood store. We do not
consider this phase of the retail dis-
tributing business a serious matter, ex-
cept for the fact that it is evidence of
lack of public confidence in our pres-
ent retailing system. It is human na-
ture to want to “buy from the manu-
facturer,” no matter how much trouble
and how much extra expense is in-
volved, and the only way we can over-
come this tendency is to make our
service to the consumer so efficient
and so attractive that he will not want
to buy “a la fence rail.”

Thus far we have covered the major
difficulties of the retailing industry
and have discussed in a general way
our activities in getting at the bottom
of conditions as they apply to a typical
market. We have touched but lightly
on methods for improvement, as it is
our opinion that individual applica-
tions of the remedy or remedies will
be found in each case. We wish to
summarize our findings, however, and
to itemize a few points wherein we be-
lieve that the wholesale industry is
able to co-operate with the retailer in
producing mutually prosperous trade
conditions.

1. We found the retail trade in a
depressed and somewhat hopeless
frame of mind. It is divided into three
strata; the first or upper class needing
no help but glad to receive sugges-
tions: the second or middle class
needing help, but not knowing where
to get it; and the third class badly
in need of help, hut more or less in-
capable and unwilling to accept it.

2. We found chain stores expand-
ing at the apparent expense of inde-
pendent retailers, while the rank and
file of the independent trade is ill or-
ganized to combat this highly effi-

May 4, 1927

cient and well-financed method of re-
tailing.

3. We found that the problem is
not so much one of competition be-
tween retail grocer and retail grocer,
as it is between food commodities and
luxuries offered for sale on the install-
ment plan.

4. \We found credit condition in
most small stores to be bad and the
proprietors with little understanding of
the principles of finance.

5. We found store conditions gen-
erally unsatisfactory as to cleanliness,
condition and display of stock and
other points affecting quick sale and
reducing deterioration.

6. We found the trade as a whole
eager to receive our suggestions and
apparently willing to give them a
trial.

While the above findings are based
on information gathered in the survey
of but one city, we believe that they
are typical of conditions generally. We
are convinced, therefore, that a remedy
exists, and to that end we offer the
following suggestions:

1. We suggest that the Advisory
Board be authorized by the Associa-
tion to organize a Dealers Service Bu-
reau or Department capable of car-
rying on educational work of the na-
ture described above.

2. That this service be at the dis-
posal of members or groups of mem-
bers of the Western Fruit Jobbers
Association to promote better mer-
chandising methods in the various mar-
kets where it is employed.

3. That the cost of organizing and
training the necessary staff be absorb-
ed by the Western Fruit Jobbers As-
sociation, but that the actual cost of
work in each market be met by the
trade in that market.

4. That the work of such Bureau
or Department be expanded ultimately
to include contacts with certain class-
es of consumers and those having in-
fluence upon the consuming and buy-
ing habits of the public, such as
domestic science instructors, nurses,
dietitians, women’s club leaders, par-
ent-teachers organizations and the like.

We believe that education, like char-

_ ity, should begin at home, and that

before attempting any national pro-
gram of appeal ‘to the consumer, we
must put our own house in order. We
believe that the experiment described
above is the most constructive step
that could have been taken in the di-
rection of better merchandising of
perishable foods and we ask you to
give it careful consideration at this
meeting.
—_———~» 2-2

Hides, Pelts and Furs.
Green: Be to eae 09
Green, No. 2 ------
Carmea Neo. ee 10
Cured, No. 2 09
Calfskin, Green, No.
Calfskin, Green No.
Calfskin, Cured No.

 

Catfakin; Cured, No. 2 _._.._._______. 11%
Rares, Ne. ft 3 00
Tioreo, We. 2 2.08
Pelts.
Tams 50@75
Shearing@s 4.6 10@25
Tallow.
Prime 2 eee 07
NS ee 07
NO Oe eee 06
Wool.
Unwashed, medium __--~---------_- @30
Unwashed, rejects ......-.-------. 25
THemshed: Gne 2 @25

WU

i

 

 

5
3
2
s

yr

 

May 4, 1927 -

DRY GOODS

Michigan Retail Dry Goods Associatior.
President—H. J. Mulrine—Battle Creek
First Vice-President—F. E. Mills, Lan

sing.

Second Vice-President—G. R. Jackson

Pim. ~*

Secretary-Treasurer—F. H. Nissly, Yp-
silanti.
Manager—Jason E. Hammond, Lanstng.

Blouses Shown in New Models.
Some evidence is apparent of the
return of the short-sleeved frock, with
the result that many of the new blouses
and vestees are being shown with only
cap sleeves. Naturally, if this is any
indication of the Summer styles, many
women will not begrudge buying sev-
eral blouses to go with their new three-
piece Spring suits. For a blouse makes
a big difference in the appearance and
Blouses are made in
well with the

styling

liking of a suit.
fabrics that will go
woolen. skirts, and in their
there will be little hesitancy, for the
jumper idea seems to predominate.
Neck treatments are varied, the col-
lar effects being mostly shown with
sleeves mannish cuffs.

long having
g

The straight neckline copied from

Vionnet, with either long or cap

sleeves, is often finished with fagot-

ting at sleeves, lower border and

across the neck banding. Fine hori-
ontal tucking takes the place of other
trimming on the round or square neck
models. When a more elaborate note
is required there are several attractive
blouses now being shown with finely
pleated jabots that extend from the
side of an open neck treatment that
has a collar, or again this jabot idea
is used with a Vionnet neck on the side
in.a cascade effect from the shoulder
line.
—_»+2+.

S yles of Elders Adapted For Child.

The extent to which the styles in
women’s dress are copied in miniature
for children is interesting and amus-
ing. Belts are used in many of the
new Spring models, even on frocks for
very little girls. In a daytime dress
which is suitable for one of six, or one
of the age of ten or more, English
broadcloth in China blue is made with
4 round neck yoke of white muslin, to
which the dress is attached in box
pleats with fagotting in blue silk. A
narrow string belt tied at one side lifts
the frock into a slightly bloused effect,
and a band of white is added with
fagotting around the bottom. Another
model is shown in which the material,
peach colored crepe de chine, is laid
in small side pleats in front, with yoke
and short sleeves of the crepe scallop-
ed at the lower edge. The bottom of
the frock is finished with a narrow
band of blue crepe, and a string sash
of the blue lifts the dress to blouse
slightly about the hips.
—_~+->
Sweater Demand Irregular.

Manufacturers of sweaters who sell
to the jobbing trade report irregular
buying of the current season’s lines,
been
brought about by increased consumer

although some activity has
purchases from retailers as the outdoor
season approaches. Right now fancy
numbers on the order of “crickets” are
getting attention, especially in attrac-
tive small patterns in two-tone com-
binations in which heather figures to

MICHIGAN

quite some extent. Also for sports
purposes there is a pretty fair move-
ment of crew neck “pullovers” in black
and navy. Ribbed effects in heather
mixture sport coats also are wanted in
some quarters. For later delivery a
fair movement of shaker sweaters of
the better qualities is reported, with
cardinal, navy and other staple shades
leading.
———_> +.

Spring Trends in Stout Wear.

Firms specializing in stout wear are
said to have been successful in their
drive for business during the Spring
and are credited with having absorbed
a good share of the orders that ordi-
narily go to the producers of regular
sizes. It was added that the variety
of garments available in the specialty
lines was probably greater than in any
bcth in styles and

previous season,

fabrics used. The general range of

materials and colors prevailing in regu-

lar sizes was made available with
slenderizing effects and sturdiness,
however, being featured. The price

difference between the “stouts’ and
“regulars” was said to be smaller than
in other seasons.
——_+->_—
Girl’s Party Dresses Active.
Current business in girls’ and juniors’
frocks is stimulated by

par‘y being

the approach of the commencement
season and by the demand for pastel
colored ‘picture’ frocks for use by at-
tendants at weddings. ‘Che present
style trend indicates a preference for
“robes de style’ developed in taffeta,
and also for such novelties as printed
The silk
frocks are lavishly trimmed with net

organdies in floral patterns.

and with ruffles of the same materials,
and the organdie dresses are set off
with silk in pastel shades to match the
colors in the prints. Tight bodices and
very full skirts are the favored sil-
houettes.
——_+-
Velvets Have Good Outlook.

The outlook for velvets for the Fall
has been favorably commented on by
Much

than last

a number of silk wholesalers.
more comprehensive lines
year have been prepared, with atten-
tion given to both

staple and high

novelty varieties. Velvet factors are
watching with great interest the pos-
sible development of a strong vogue
next Fall the material.
Coat manufacturers have tried out the
these garments for
Spring and results are said to be fa-
vorable enough to warrant their show-
ing them in a larger way for the new
season.

for coats of

possibilities of

—_—_> » >
Orders For Men’s Ties.

Business in men’s neckwear contin-
ues to be largely confined to cut-silk
merchandise. Foulards, mogadores and
moires have all been well reordered.
It is expected that the foulards and
lighter-weight crepes will do well for
the Summer. White grounds and
bright-color combinations are still sell-
ing in volume, but the trend toward
solid-color effects in moires and other
silks has spread from the big cities to
the smaller ones. Tie manufacturers

are said to be placing good early orders
fer tie silks for Fail delivery.

TRADESMAN

Vestees Lead in Neckwear.
Although the demand for vests for
wear with women’s two-piece suits has
vestees in designs

passed its peak,

suitable for use with dresses and
sweater suits are being actively sought
in this market, according to a bulletin
from the United Neckwear League of
America. Georgette models are liked
most, they showing tucking and other
tailored details. Crepes de chine are
also proving acceptable in these lines.
This Spring is also witnessing a re-
vival of interest in organdie as a ma-
terial for neckwear, particularly in
the collar and cuff sets designed for
wear with silk frocks.
—_—_-o >>

Look For Big White Season.

Preparations of both wholesalers and

 

retailers indicate confidence in a big
“white season” directly ahead. Coat

manufacturers are already showing
new models featuring white or cream
sports and dressy fabrics, and the be-
lief is that the demand for this type
of merchandise will surpass that of
last year. The silk trade is showing

wash silks and satins in white and

ivory. These fabrics are intended not
only for sports wear, but also for con-
firmation and graduation dresses, wed
ding gowns, party frocks, ete In a
number of important accessories the
trend to white is also noticeable.

~~ =

Men who succeed in your line of
business have ‘o know more about the
business than was necessary a couple
of decad:s ago. Do your best to keep
at the head of the procession.

 

19

10 REASONS

Why You Should Sell

Pure Belle

HAIR NETS

] STRENGTH—every net is
skillfully tied by hand with
its famous duro knots.
2 DURABILITY—Does not

 

easily tear—retains its
original shape after being
worn.

3 SIZE — A size that fits

every head comfortably.
Comes in cap and fringe

styles.
BOB SIZE — A special
small size net for bobbed
heads.

Perfect!
Matches any shade of

hair.

FOR MODERN COIF-
FURES—specially adapt-
ed for the latest modes.
PROFITS — greater for
you because our discounts
are liberal and turnover
is rapid.

geen any DOZEN
PACKAGE—an exclusive
Duro Belle feature.

9 FREE ADVERTISING —
an elaborate array of
beautiful lithographs for
store and windows.

10 SERVICE — Supplied di-
rect by your jobber. Iim-
mediate shipments.

NATIONAL TRADING CO.

630 South Wabash Ave.,
Chicago, Ml.

4
Be oto
6
7

Governor Place & 14th St.,
Long Island City, N. Y¥.

 

 

 

 

When a boy

FOR THE BOY

 

to take pride in his appearance help to
encourage that spirit of pride by selling
him shirts that bespeak dependable
quality and good taste. Happylad
shirts are distinctively different. The
addition of this line will be a profitable

investment for your store.

“Mappylad Shis

 

A.KROLIK & CO., Inc.

Exclusive Michigan Distributor
DETROIT

is old enough

OF CHARACTER

 

 

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
Vresident—Orla Bailey.
Vice-Pres.—Hans Johnson,
Secretary—Paul Gezon, Wyo
Treasurer—F. H. Albrecht,

Lansing.
Muskegon.

oming Park.
Detroit.

Grocer’s Figures Fine—Do They Re-
flect Facts?
Written for the Tradesman.

The most reliable guide any business
a successtul manager

like to

management

man can find ts

in his own line. That is why I
publish stories of good
A Southeastern

splendid statement

grocer sends mec a

and asks for sug-

gestions, especially relative to margin

earned—whether too high, too low or

about right—and how his expenses

look to me. He operates a self-serve

sells

variation

store, no delivery; but he about

half on credit, which is a
statement is one
that

what

from the usual. The

of operation. It 1s complete for

purpose. I cannot tell, however,

he makes on his capital because he
gives no data for tat. Figures follow:
$65,498.77

54,859.54

Total gaits 2.._---------

Merchandise bought

Inventory first of year ----- 3,253.65
Inventory end of year ----- 2,282.50
PidireR — 224 t 1,000.00

108.33
1,557.36
415.00
200.00
1,640.34

Cash on ad oe
Accounts receivable
Notes
Notes payable --

receivable hk ee a ee
Bills payable ~-------------

Expenses

 

Supplies ------------------ © 459.73
Wages, self included ------- 4,463.00
Interest on indebtedness ---- 6.67
(a 113.78
Property losses ------------ 39.00
Rod debts _...__--_----_--- 165.26
1 855.00
Tacsurance —_._-_-------_--- 99.62
Repairs ------------------- 294.85
Automobile ~--------------- 49.75
Water and lights ---------- 54.56
ra ee 97.75
Advertising --_------------- 387.21
Office supplies ------------ 55.03
Telephone ----------------- 38.30
Donations ---.------------- 75.00
*Laundry ------------------ 25.00
New equipment ---------- 294.48
Depreciation ~------------ 100.00
$ 7,673.89

Inventory at sale -~--------- S 2,857.96
Inventory at cost ---------- 2,282.50
Margin -------------------- 575.06

the finals: margin

spread of $575.06

Let us begin at
The
inventory at
20% per cent. The
11% _ per
both within trifling fractions. So
of 8%
wonderful,

and expense.

between sale and cost
shows a margin of
expenses tabulated figure
cent.,
here is an apparent net profit
per cent. That
if it could be true.
not be true;

age net in the grocery business.

would be
Trouble is, it can

for there is no such aver-

What, then, is the difficulty? This:
that at inventory time there is always
a light stock of bread, butter, cream,
vegeables and iruits; very likely a
light stock of sugar; perhaps a light
stock of potatoes and many other
items which run to huge volume in

sales, but which are purchased weekly,

daily, for immediate sale. Such

MICHIGAN

staples are handled on a margin of 8,
9 sometimes 10 per cent.; and because
they run to large totals, those margins
run down the average far below what
the inventory spread would indicate.

In Findlay’s store, for instance, our
inventory spread was over 30 per cent.,
the
21 per cent.

although average spread was

Without complete
figures for at least two years, I cannot

around

say whether this store is profitable or
tell what the average
is: but I feel that this
I also feel that inventory mar-

exactly margin

man makes
money.
gin of 20 per cent. may be correct for

him, former 30 per cent.,
because of the difference in the plan of

full

against my

operation—mine having been a

service store.

I judge this business prosperous be-

cause of certain basic factors being

apparently in line with the best prac-

tice. Advertising is just less than six
tenths per cent.—perhaps half a cent
too conservative. Rent is one and

cent., about as right
Bad debts
one-quarter
the
tabulation runs so to de-

three-tenths per

as it could be. figure a

fraction over per. cent.
which is on
The
tail that it indicates a mighty

watchful-

‘nside of good busi-
ness.
careful
knowledge, plus

and exact

ness. Sound practice would indicate
interest charge on all the capital used,
for reasons hitherto discussed. Inter-
est thus charged can be credited to
loss and gain after deduction of what-
ever is actually expended. Bad debts
charged with half

per cent. and surplus carried forward.

account should be
? J ~ : " + ~ n+ 0
Joth such items would then constitute

additional safeguards against unfore-
seen contingencies.

The item of new equipment, $294.48,
An al-
per cent

should be

does not belong in expenses.

lowance of ten to twenty

 

depending on its character
covered into depreciation annually. Yet
such extreme conservatism is not al-
ways wrong—better than being too
liberal. In this this item takes
the place of omissions I indicate, so
the
way

case,

total is probably about right any-
the than 12
is certainly creditable.

and less per cent.
expense

Unless my friend wishes to say what
wants to dis-
said all
apparently knows
going
May he continue

other specific things he

cuss, I believe I have 1 can
say usefully—that he
rather accurately where he is
and is headed right.
to prosper.
Recently I quoted a grocer’s ad-
vertisement in which he told his cus-
tomers some of the things he did for
them. The secret is to tell what you
do, carefully avoiding any mention or
hint of else does

not do.

anything anybody
night in
a small town garage had on the steer-
ing the card on
which was printed this:

An automobile stored over

wheel in norning a

“Good morning, or howdy free: your
windshield Your
tires

cleaned.
filled. Your
Your gas tank is

has been

radiator has been

need no attention.
Your engine oil is
Your fan belt is O. K.”
ed a suggestion of what might be done
Ask

and

three-fourths full.
full Follow-

for what charges. Then: “Free.
look at

(Continued on page

transmission

31)

us to your

 

TRADESMAN May 4, 1927

  
    

>TELL LILI LT LL

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

  

CL.

   

  
   
   
   
    

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

WHUTTTE adadaaaaiaaiiiiidiiddsisidddddbddbdddds

 

STILL UL

 

 

 

Mix Pleasure with Business at the Convention

Omaha June 20th to 23rd . the time!
Also, a good time, chockful of good fun, ae fellows, and

the place!

lots of good ideas to take back to your own business!

Don’t miss the annual convention of the National Association

of Retail Grocers. Come over . help put it over! Ask

your local secretary or your Fleischmann man.

THE FLEISCHMANN COMPANY

Fleischmann’s Yeast Service

 

 

 

 

 

 

Don’t Say Bread
— Say ¥

HOLSUM | |

 

 

 

   
     
   
  

At
Ever et

HEKMAN Ss
Cookie-Cakes YOU WILL FIND A HEKMAN FOR EVERY a
and Cracker OCCASION AND TO SUIT YOUR TASTE.

STER RPIECES

e Bakers Art

mah Dia (0

  

COOKIE
MOST DELICIOUS AND WHOLESOME.

CAKES AND CRACKERS ARE

 

 

 

Se rea eC AC TRRRDE..

 

 

May 4, 1927

MICHIGAN

 

TRADESMAN 21

 

_MEAT DEALER

Utilization of Fat.
Considerable fat results from cook-
ing, and if this fat is wisely used the

 

meat bill is proportionately reduced
and the feeling that something has been
wasted is kept out of the mind. Beef
fats and those from lamb and mutton
when used alone are apt to be less sat-
isfactory than those which are normal-
ly more soft, such as lard and the olis
either in their natural state or stif-
fened by added hydrogen.

Beaf, lamb and mutton fat will adhere
to the roof of the mouth if added to
certain kinds of food or if used in cook-
ing vegetables. This disadvantage may
be removed by mixing them with lard
or oil. As shortening products they
are excellent and they do not burn at
that lard
useless for further cooking. This 1s

high temperatures render
an excellent point in their favor if deep
frying is to be done.

The flavor of mutton or lamb may
be somewhat pronounced and it may
be used for modifying these flavors.
Mix two parts of lamb or mutton suet
with one part of leaf or other pork fat.
Grind the mixture fine and heat in a
double boiler with about half its weight
By this method the
fat is quickly released from the tissues

of whole milk.

and when strained and allowed to cool
forms a cake on the surface of the li-
quid. The fat possesses little of the
characteristic lamb or mutton flavor.

When fat from lamb or mutton, as
well as beef, is used to make cream
gravy, both the texture and the flavor
of the gravy will be better if the flour
is browned in the hot fat before add-
ing water. In this connection it might
be pointed out that it is not well to
use too much fat. If there is consider-
able fat in the pan it is better to pour
off some before adding to the flour so
the gravy will not be too rich or
greasy.

The rendering of fats in a big com-
mercial way is not materially different
in principle from simple methods em-
plyed in homes. When water or steam
is added in packing houses this is re-
moved by drawing it off from the bot-
tom, or by drawing the hot fat off,
leaving the other liquids to be drawn
off later.
hot fat floats on water after time has
been allowed for settling.

This is possible because the

This plan
may be used in the home through the
use of a
made of glass that withstands intense
heat. By a
the melted fat is almost entirely re-

decanter of sufficient size,

careful pouring process

moved and will be found clear and
good.
———_++ 2

The Meat Dealers’ Daily Dozen.

1. Arms outstretched to meet cus-
tomers and make them feel that in
your store they can get what they
want.

And at a fair price.

2. Bend leg muscles to show cus-
tomers foods they are
for many times a satisfied eye springs

interested in,

the pocketbook open.

And they return again—and again.
3. Hands behind back when weigh-

ing food, fr many humans have eagle
eyes.

And heavy hands belong to the Dark
Ages.

4. Rise lightly on tip-toes to hand
out samples of ready-to-serve meats
over counter to skeptical customer.

Because summer housewives are not
crazy to cook over hot stoves.

5. Hands on hips as you listen pa-
tiently to neighborhood gossip.

Shrug shoulders as you answer, with
mouth closed.

6. Inhale breathe
fresh, pure air of your store with all
meats under refrigeration.

deeply as you

And cheeses under glass.

7. Run lightly to open door for cus-
tomer with many bundles leaving your
store.

For this saves a delivery expense.

8. Parry a grouch with a smile, for
it causes the cleaver to descend oftener.

And the packer salesman to make
extra visits.

9. Buy right or you'll get left.
For all tosses are not over your
counters.

10. Lay down rules for clerks.

And live up to them yourseli.

11. Raise right leg to angle of 45
degrees on dead-beat trade and thumbs
down.

For an imposter is more to be dread-
ed than the shrinkage of meat.

12. Exhale your business success to
vour family.

3ut keep your troubles to yourself.

Selah.

John C.
—_—_—_»+<->

Fillets of Fish Universally Used.

Market reports the past week speak
of the
been made in the practice of market-
of fillets either in
vegetable parchment wrappings or in
tin or box containers in bulk. That
there must be waste this
method of marketing stock the meat
trade is fully aware.

Cutting.

 

tremendous advance that has

ing fish by way

incident to
Boning, trim-
ming, discarding of much sound ma-
terial, is necessitated. Not for a mo-
ment could meat packers consider such
a project than for
cuts; but, nevertheless, it appears to
suit the fish trade fairly well. These
individual fillets passed over the coun-
ter direct to the

otherwise fancy

housewife cause no

muss or litter in meat and grocery

markets. They can be further process-
ed by use of small pastry cutters, and
so forth. Brine covered as they are
it is possible to keep them for some
time in a cool atmosphere, and they
create no unpleasant odors around the
fillets

their

house. Naturally cost more,

but considering many conveni-
ences it 1s not surprising to learn that
they are ia ever-increasing demand
wherever fish is being marketed at re-
tail.

—__»+- >

Holland—C. J. Bro.,

Inc., has been incorporated to manu-

Lawrence &

facture paper boxes and _ containers,
toys and novelties, with an authorized
capital stock of $50,000 preferred and
2.000 shares at $100 per share, of which
amount 10 shares has been subscribed

and $1,000 paid in in cash.

  
 

 

Even the housewife who fails to sweep
in the corners, insists that her meat
and her groceries come to her neat and

clean.

K. V. P. DELICATESSEN

a high quality, low price paper that
protects, preserves and makes a good
impression. Ask for prices and samples.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO MICH., U. S. A.

Hf

 

 

Phone Automatic 4451

WHOLESALE FIELD

SEE

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Street
Granp Rapips, MicHiGANn

 

 

 

 

 

 

 

WORDEN GROCER COMPANY
- The Prompt Shippers

 

 

A Big Winner

NC mengaaall|

HOT FROM THE POT

SATISFIES

TM MPL ULM Ltd

Makes Customers Repeat

 

 

WORDEN (;ROCER COMPANY

Wholesalers for Fifty-seven Years
OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

 

 

 

 

 

 

 

22

MICHIGAN

TRADESMAN

May 4, 1927

 

HARDWARE

Michigan’ Retail Hardware Association.
President-—-C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

the Kitchen Shower
Trade.

Written for the Tradesman.

Catering To

In the hardware store, there are
timely lines which are in season only
for a limited period each year, and
hence must be pushed for all they are
But

other lines which, while es-

worth during that limited period.
there arc
seasons of

the

peciaily timely at certain
the

round.

year, are saleable oll year

ir the hardware calenda’, June is

inevitebly associated wit the wedding

pift trade. In recent years the aver-

ace hardware siore has cate-ed more

and more to the demand fo. v edding

uifts. The tendency steadly growing,
ta yurchase ‘practical’ and ‘ useful”
gifts, has helped this. And :t :s emin-

ently in order fot the hardware dealer
to give his wedding gift lines, during
window

June, an especial degree

‘isplay and newspaper public:ty.
vcwever,

eift trade,

means

The wedding
this

Weddings occur

isn't by any confined to
one month of June.
at atl times of the year; and wedding
eifts are always saleable.

The reason for especially featuring
these lines in June is that June is gen-
erally recognized as the month of
brides; more weddings take place then
than in any other month; the public
the

and

mind ts especially interested in
subject at that time;
consequently the hardware dealer with

particular

his gift displays and gift talks, is ap-
pealing to a very receptive audience.
June is the “psychological moment”
to push your gift lines.

But if the first June wedding occurs

on June 1, the first of June will be a

little late to appeal to this trade. It is
consequently good business for the
hardware dealer to put on his first

gift display in the latter part of May.
It is a safe rule to display and adver-
tise a little in of the actual
selling season.

advance

Another fact is worth remembering.
In these days, every wedding is pre-
ceded by one or more “showers’’—little
social affairs to which the more dis-
tant friends of the prospective bride
and groom are invited and to which
they bring the less expensive class of
maid or invites
immediate circle of friends to a
little party in honor of the bride. Each

gifts. Some matron

her

person invited brings some small gift
of a specified sort.

Thus there are liren showers, where
all the gifts are of linen; handkerchief
china or crockery showers.
The hardware dealer, however, is par-
ticularly interested in kitchen showers,
where the gifts are some of the smaller
kitchen utensils. -

showers;

These “showers” usually take place
in the month or six weeks preceding
the wedding. Sometimes they come
earlier. If June is the month of wed-
dings, May is the month of showers;
and this month is just the right time

to make the strongest appeal to this

class of trade.
The hardware dealer might very
well make his initial appeal to the

“shower trade” quite early in May.
There are three or four dependable
methods of reaching this class of trade.
An-
newspaper advertising. A
third is the circular letter. But the
fourth and in many ways the best is

One of these is window display.

other is

by intelligent personal solicitation.
Right now, or within the next two
weeks, it will be good business to put
on a “shower display.”
Some things should in this connec-
tion be kept in mind.
tain well recognized forms of

There are cer-
“show-
ers" —the tinware shower, the enamel-
ware shower, the woodenware shower,
or the more general kitchen shower.
These events will inevitably be put on.

But the average young lady or ma-
tron who undertakes a shower for the
prospective bride will quite often be

anxious for new ideas. Perhaps some-

one else has already put on the
“kitchen shower” for this particular
bride. Here is where the hardware

dealer's interest and ingenuity will help
him to develop. business.

One hardware dealer in such a case
said, “Why not an aluminum shower?

That The
larger aluminum articles are, of course,
for pur-
But there are numerous small

$3

was rather a new idea.

”

rather expensive “shower
chases.
articles in aluminum very suitable for
such an occasion. The bardware store
carries most of them.

Another suggestion is an electrical
shower, devoted to electric irons, toast-
ers, and other handy devices of the
less expensive sort. An enamelware or
tinware shower is less novel, but can
be suggested. And it the
dealer to look over his stock, and thor-
oughly canvass the possibilities. The
ability to make intelligent and helpful

will pay

suggestions will help materially to de-
velop business.

In your display you should aim, not
merely to stress the suggestion of a
“shower” but to suggest some of these
new possibilities. Your can
be helped out by bright show cards:
“Showers for the June bride.’ “May
showers for June Brides.” “Why not
shower?” “An aluminum
“Don't forget the

display

an electric
shower will please.”
kitchen shower.”
In your window display, show as
wide as possible a range of goods. The
acceptability of your aluminum shower
suggestion, for instance, will depend

on your ability to sell low-priced
aluminum articles in so wide a variety
duplications.

Show the public what you can furnish

as to avoid needless
for shower purposes in any one line—
keeping always in mind the fact that,
for showers, low priced gifts are usual-
ly the rule.

If you can inject into your displaya
some striking or novel effect, sugges-
tive of June brides or otherwise ap-
propriate to the occasion, so much the
better. One
couple of

hardware dealer took a
large hoops, bound them
about with wire and cheesecloth, and
covered the whole with gilt paper. The
resulting product looked enough like
a gold wedding ring to suit the dis-

THE BEST THREE
AMSTERDAM BROOMS

PRIZE Whute Fwan

AMSTERDAM BROOM COMPANY
41-55 Brookside Avenue,

GoldcBond

Amsterdam, N. Y.

 

 

Decorations losing freshness

Install “AMERICAN WINDUSTITE"

Storm-proof, Dirt-proof, Leak-proof,
Made and Installed Only by

144 Division Ave.
Citz. Telephone 51-916

North

 

KEEP THE COLD, SOOT AND DUST OU1

all-metal
Weather Strips and save on yvur coa! bi!ls, make
your house-cleaning easter, get more comfort fron.
your heating plant and protect your furnishing»
and draperies from the vutside dirt. soot and dust
Rattie-proot

AMERICAN METAL WEATHER STRIP CO.

Grand Rapids. Mich

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

&

 

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

BROWN &SEHLER

COMPANY

“HOME OF SUNBEAM GOODS”

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

COMPLETE LINE OF NESCO STOVES
Nesco dealers are increasing their sales because
they offer the housewife the combination she
demands—quality merchandise at an attractive
price.

The new 1927. ‘The greatest of range value on the mar-
ket. Built-in oven, right or left, with thermometer.
White porcelain surfaces.

fostes Stevens&Co.

Founded 1837
GRAND RAPIDS

 

 

61-63 Commerce Ave., S W.

 

 

MICHIGAN

 

 

 

 

 

manna

 

sy

3
;:

:

  

Bes NIA cal elit aliasne alin! r sooth alec abit aol
i

TREES ASS 6

 

Sseiapammene

ad

i aii Nias

 

Pe

 

 

May 4, 1927

MICHIGAN

TRADESMAN

23

 

play. Inside this ring he stood a
miniature bridal couple, with wedding
veil, orange blossoms, bouquet, etc.,
complete.

Another dealer secured the dummy
figure of a bride, holding over her
head a huge parasol. Over this, sus-
pended by invisible wires from the top
of the window, dangled a wide variety
of “shower” — gifts. Others were
sprinkled about the floor of the win-
dow. Orange blossoms, a bridal boquet
and real rice were further realistic ac-

cessories. The accompanying slogan
asked, “What about that kitchen
shower?”

Where dummy figures and elaborate
effects are too difficult, it is still pos-
sible to introduce into the window a
lot of helpful accessories. For instance,
the dealer can get hold of magazine
covers, etc., showing June
brides, bridal like.
These can be bulletined in the window

pictures,
parties, and the
or pasted on show cards. Accessories
such as these help to make your dis-
play of goods very much more effec-
tive.

The dealer who has earned the repu-
tation of making helpful suggestions
to his customers will have a distinct
advantage in catering to this class of
trade. For instance one dealer sug-
gested an “But
electrical goods are expensive, aren't

electrical shower.

challenged the prospective
Lactess. That.” said the dealer, “is
one reason why your electrical shower
will be a novelty. But we have a lot
of little articles that do not run into
very much money. He instanced a
number of smaller articles. “Then,”
he added, “why can’t two or three of
your guests club together and buy
something more expensive? Individ-
ually it won’t cost them any more, and
it will make the shower very much
worth while.”

Another dealer has rather specialized
in this class of trade. He keeps a
scrap book in which are pasted sug-
gestions, clipped fom the household
magazines and the newspaper, regard-
ing showers of onc sort and another.
The material includes menus, games,
decorations, gift suggestions, and the
liek The dealer kas been collecting
this material for some years; and the
prospective hostess who doesn’t know
just what sort of shower to put on or
how to make her arrangements will
find a mine of suggestions in the handy
scrap book.

Pretty nearly every young woman
in town knows of the existence of that
helpful scrap book; and of the further
fact that one of the salesmen in that

they |

particular hardware store has given a
close study to the matter and stands
ready to make helpful suggestions to
all comers. There is no obligation to
buy anything at the store. That fact
is stressed. But the free service given
helps to attract Anyone
thinking of putting on a shower for
the June or any other bride thinks
almost automatically of that store. The
hostess can, with the aid of the well-
posted salesman and the scrap book,
work up the entire program for her
shower in an hour or less, instead of
spending days on the job. Naturally,
the helpful store gets the preference,

business.

If the store can provide some meth-
od of avoiding duplication in “shower”
gifts, that fact is also helpful in at-
tracting trade. Some dealers put forth
considerable effort to prevent duplica-
tior, of actual wedding gifts. One deal-
er who tries to do the same thing with
his shower trade has evolved a com-
paratively simple system. He has a
mimeographed list of shower gifts in
the various lines. At the top of a list
he will write the name of either the
hostess or the prospective bride. As
a rule, a young person buying a gift
of this sort volunteers what event it is
for. It is an easy matter for the sales-
man to glance through the list, check
off the article—and, when a similar ar-
ticle is asked for by another guest, to
state that it is already provided by
someone else. and to suggest some snit-
able alternative. What this merchant
does to prevent duplication is widely
known: and the tendency is for trade
to gravitate to his store in order to
avoid duplication.

Of course almost any dealer will
readily exchange an article where there
But there is little dif-
ference in the amount of work involv-

is duplication.

ed: and where the list is kept and
checked off it has a certain advantage
in attracting trade.

Coincident with your window dis-
play, it may be worth while to do
some newspaper advertising. If you
change your “copy” every other day,
your advertising program might in-
clude two “shower” advertisements,
one early in May and another about the
middle of the month; with a wedding
gift advertisement toward the end of
May, and another about the middle
of June. Or the second shower ad-
vertisement and the first wedding gift
advertisement can be combined.

Circulars can be used if you have an
intelligently mailing list.
Here, personal work on the part of
your clerks is helpful. Particularly
your younger clerks; for it is these
who are in touch most intimately
with happenings among the younger
people of the community.

One hardware store some years ago
had a bookkeeper who, at first glance,
seemed a positive blight. She was
quick and clever but with a strong
propensity to linger and gossip with
everyone. She went to all sorts of
parties and quite often brought a
headache to work with her at a some-
what late hour in the morning.

But she brought in, as a result of
her gossip, a lot of helpful informa-
tion. She brought in longer and more
accurate prospect lists in various lines
than the men. clerks could secure.
Among other things, she had advance
information of practically every wed-
ding. She turned this
boss. He would say:

“Miss Brown going to be married,
eh? Well, what’s her address? Now,
who are her most intimate girl friends
—or young married women friends?
Which of these are the most likely to
give showers for her? When is the
wedding? Who wiil likely be invited?
And to one set of friends of the pros-
pective bride the dealer mailed “Sug-
gestions for Showers;” to another list
he mailed wedding gift suggestions.

compiled

over to the

It is worth while to encourage the
younger members of your staff to be
alert for such information and to turn
it in promptly. Train them to be con-
stantly on the lookout for news of this
sort, which spells business oppor-
tunities for the store.

Your shower campaign in May will,
of course, pave the way to your wed-
ding gift campaign in June. This in
turn leads to a “follow up” of the new-
ly married couples who remain in your
community; for every such home rep-
resents a receptive prospect for the

hardware dealer. Victor Lauriston.

Link, Petter @ Company
(incorporated)

Investment Bankers

6th FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

 

 

A COMPLETE LINE OF

Good

Brooms

AT ATTRACTIVE PRICES
——
MICHIGAN EMPLOYMENT

INSTITUTION for the BLIND
SAGINAW W. S., MICHIGAN

 

 

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly 1st May
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If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER
337-39 Summer Ave., N

Ww.
GRAND RAPIDS, MICH.

 

 

 

“Grocers’ Records that Talk”
Write for our FREE BOOK

BIXBY OFFICE SUPPLY CO.
Grand Rapids. Michigan

 

 

 

INSURED
BONDS

paying

6%

It is just as important to
insure investments against
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You take no risk with the
money you invest in our
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They are secured by first
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principal and interest is
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assets of $48,000,000. Tax
exempt in Michigan.

INDUSTRIAL
COMPANY

ASSOCIATED WITH
INDUSTRIAL BANK

GRAND
RAPIDS

MICH-
IGAN

 

 

 

HART BRAND
CHOICE or THE LAND

 

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

 

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Grand Rapids - Muskegon
Distributor

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CHEESE of All Kinds
ALPHA BUTTER
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BEST FOODS Mayonaise

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HONEY—Horse Radish
OTHER SPECIALTIES
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24

COMMERCIAL TRAVELER

Verbeck Pays Tribute to Genius of
the Mormans.

Salt Lake City, April 10—The West-
ern Pacific Railroad, operating be-
tween San Francisco and Salt Lake,
unfolds to its patrons some ot the
choicest scenery it was my privilege to
view on my entire trip. It is of re-
cent construction and has much to ac-
complish before its roadbed and equip-
ment reach the efficiency of the older
lines, but nature has provided it with
the Grand Canyon of the Feather
River in passing across the Sierra
Nevada mountain range, and the ef-
fort exnended in making the passage
is worth while.

Ranging f

fiom sea level at San
Francisco to 5,907 feet at Flower
Lake Pass, in Kastern Nevada, and
covering the thousand miles of peak,
plateau, canyon and valley, separating
the wonderful inland sea and the daz-
zling Pacific, its flight is notable. Its
rails are the only thoroughfare to the
West's greatest phenomenon, next to
the Great Salt Lake—the great salt
beds.

The route from San Francisco, after
leaving Marysville, through Sacra-
mento to Stockton, gives glimpses of
the extensive bay and river traffic of
the lower Feather, the Sacramento and
the San Joaquin rivers, and displays
the immense truck garden system of
the famous delta region—America’s
Nile.

The Grand Canyon of the Feather
River supplies the leng trail by which
the Western Pacific gradually ascends
and descends the Divide. It starts in
at the citv o fOroville at the Coast end
and continues to Portola, a distance of
something over a hundred miles. In
places, as in the Red Gorge, below
Keddie, and the tremendous gorges of
the Merlin and Cresta localities, the
canvon is a chasm; in other places it
widens out into gentler aspects. The
railroad also changes its course, from
the stream’s edge to the canyon walls
a thousand feet above the boiling cur-
rent, But ever the blue misted high
Sierras hedge about, emerald clad to
their summits, and the air 1s sweet
with the perfume of flowers and shrubs.

The Canyon of the Feather was the
scene of the earliest placer workings in
California. The sluices and excava-
tions are still in evidence. Some of
them are in actual operation at this
time, although small in comparison
with the days of '49. Some of the
railroad station names date back to
camps of over a half century ago. Then
the pass was available only to the
most hardv pioneer. Now you view
them from the window of the Pullman
The old trails are still in evidence. but
paralleling same, either above or be-
low, vou will discover busses and au-
tomobiles being propelled over mod
ern highwavs.

The altitudes varv from 202 feet at
Oroville to 3,223 it Keddie and 4,832
at Portola. Along the gorge are
numerous resorts. cottages and camps.
Power plants supplv electric voltage
to San Francisco and other coast cities
the fall being so great the water of
the streani is used over and over
again. Surrounding peaks rise to the
altitude of 8,000 feet.

After leaving Winnemucca, Nevada,
the rails spread over one of the mst
desolate stretches ever known to the
traveler. For scores of miles you pass
through regions where rainfall has
never been heard of, where wells and
water deposits are unknown Sage
brush has a hard job to keep in
istence and jack rabbits and_ prairie
dogs are unknown. Water for use on
locomotives has to be hauled by rail
in tank cars.

 

3ut it is all solemn and grand. No
towns or habitations. except an oc-
casional abode of section men. All is
endJess solitude. There is no grade,

iN I ARE SIE 9 Ns i

MICHIGAN

4

just an endless level plateau and the
atmosphere clear and crisp.

For at least thirty miles, the road
bed is laid on white, solid salt from
one to fifteen feet thick and extend-
ing for miles on either side. Here you
will find the dredges of the Morton
Salt Co. actually scooping up the
saline crystal, 98 per cent. pure.

After traveling the salt beds you ap-
proach a trestle crossing the Southern
edge of Great Salt Lake for a dozen
miles or so and then Salt Lake City.

Salt Lake City was founded by a
hand of Mormon pioneers from the
State of Illinois, in 1847. When the
pioneer leader, Brigham Young, de-
clared “This is the place,’ the weary
and footsore pilgrims were almost dis-
couraged but with unparalleled faith
and devotion they pitched their camp
built a fort for protection from the In-
dians. and commenced on the very day
of their arrival to build a city. It is
claimed that on thé very day of their
arrival they turned the waters of a
mountain stream over the sun baked
soil and began plowing. The first
Sunday was spent in thanksgiving and
prayer and the work of exploring the
valley quickly followed. A site of ten
acres was selected for the temple and
vork of constructing same began im-
mediately.

There can be no doubt but what
these pioneers labored under great
difficulties, but they certainly builded
well. Absolutely isolated from any
form of outer civilization or any means
of communication, they were compelled
to create for themselves any advan-
tages their location did not provide.
Laying aside all feeling of religious
prejudice one cannot but admire the
sturdy heroism of the men and women
who laid the foundation of the pres-
ent city under adverse physical condi-
tions probably without parallel in
American history.

The winters were severe, fuel scarce
and food was procured only through
the occasional capture of the habitat of
that region. Within a short time, how-
ever, the desert began to teem with
food providing vegetation and small
farms. averaging about ten acres each,
were assigned to the colonists.

Their efforts bore fruit, a city began
to raise itself above the barren plains,
and to-day a magnificent monument
commemorative of their efforts is evi-
denced by beautiful Salt Lake City.

Approximately, Salt Lake City and
its suburbs has a population of 150,000.
The total length of its beautiful streets
;s 478 miles. The standard width of
its streets is 132 feet. Its standard
hlocks cover about ten acres. With the
single exception of Washington. D.C.
no other citv in the entire world equals
these and. as a rule, on both sides a
constant stream of pure water flows, a
sanitary provision unknown in any
other city I ever visited.

Most of the streets are paved, and
+s street -car system is unexcelled.
These streets were all laid out by the
original Mormon colony, and diverge
from the tabernacle, well known in
history.

This enormous auditorium, eliptic in
chane, seats comfortably 8 000 people.
It is 250 feet long. by 150 feet wide
nd is 80 feet in height. The self sup-
porting wooden roof is a remarkable
feat of engineering. It rests upon pil-
lars of red which stand
from 10 to 12 feet apart in the whole
circumference of the building. The
nillars support wooden arches, ten feet
in thickness and spanning 150 feet
withont other details. These arches
are of lattice construction, all put to-

sandstone

gether with wooden pins, there being

no nails or iron whatever used in the
frame work. The building was started
in 1863 and finished in 1870. Its or-
iginal cost was about $300,000.

At the West end of the tabernacle
is the great organ originally construct-
ed over fifty vears ago. It is world
renowned on account of the purity of
its tones. Especially notable among

TRADESMAN

 

 

 

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rcoms —400 Baths

Menus in English

MORTON HOTEL
ARTHUR A. FROST

Manager

 

 

 

 

 

 

THANKS:

Sor Sending. me to the duller

DETROITS
aust , Cravorite

&; Hotel

Frcing Grand Circus Park,
the heartof Detroit. 800
p.easant rooms,$2.50 and up
Ward B. James, Mgr., Detroit, Mich.

      
    

  
  

 
    
     

  

  

May 4, 1927

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you wil! feel right at home

 

 

Columbia Hotel
K4.LAMAZOO

Good Place To Tie To

 

 

 

 

Four Flags Hotel
NILES, MICH.
80 Rooms—50 Baths
30 Rooms with Private Toilets

c. L. HOLDEN, Mgr.

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mor.
Muskegon +t Michigan

 

 

Phone 61366
JOHN L. LYNCH SALES CO
SPECIAL SALE EXPERTS

Expert Advertising
Expert Mrechandising

209-210-211 Murray Bldg.
3RAND RAPIDS, MICHIGAD

 

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.5f up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.

RESTAURANT AND GRILI--
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
TER J. HODGES,
Pres. and Gen. Mgr.

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill wth reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Grorce L. CrocKER,
Manager.

 

 

Wolverine Hotel
BOYNE CITY, MICHIGAN

Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up

Open the year around.

 

 

 

saasitnaoat t iii icc NA aaa

 

wecaseireiitite

sai
oe

parila

sate

 

 

¥

 

sspaaenbabanbt aaa

 

 

 

May 4, 1927

MICHIGAN TRADESMAN

 

25

 

its pipes is the large open 30 foot
diapason. Many of the pipes were
built in pioneer days, but the organ has
been equipped from time to time with
modern improvements. Every day of
the week, except Sunday, a concert,
free to all, is given to all who desire
to attend, but you must enter before

2 o'clock or else “sit on the fence.”

The Mormon Temple is always the
great attraction for tourists. It is 186
feet long, 99 feet wide and its central
tower rises to a height of .222 feet. Its
construction was begun in 1856, the
rock being hauled from the quarries,
twenty miles away, by ox teams. After
nearly forty years of hard labor it was
finally completed in 1893, at a cost of
over $4,000,000.

At the corner of Temple Square,
head of Main street, is the bronze
monument erected to the memory of
Brigham Young. It is much admired
by visitors of artistic temperament
and weighs 120 tons exclusive of its
foundation, which is of granite.

A building, exceeding in cost the
sum of one million dollars, near at
hand, is used by the various offices of
the Deseret (Mormon) organization. It
is sightly and its exterior is designed
in the highest type of architecture.

The Eagle Gate, a historical place
of interest, formerly the entrance to
the residential grounds of Brigham
Young, is of hand wrought construc-
tion and interesting. Within the en-
closure formerly guarded by a wall
and this gate are the Beehive and Lion
houses which in the days when po-
lygamy was rampant housed the some-
what numerous family of the so-called
saint, and within a short distance
therefrom is the unmarked grave of
Brigham Young, surrounded by a
river enclosure, and graves of numer-
ous departed help-mates and other
relatives. That his final resting place
is unmarked is said to be in accord-
ance with his own request.

The Utah State capitol, overlooking
the city from an eminence North
therefrom, is a sightly affair, costing
some $3,000,000, which it is claimed
was constructed without the slightest
evidence of graft of any kind, which
is, to be sure, quite noteworthy.

Let no one get an idea that there is
anything wrong with Salt City, or the
Mormon residents who are very much
in the majority. Its administration has
been wonderfully free from abuses of
every description and without any
form of dissatisfaction or disorder.

Polygamy as practiced by some of
the devotees of the Mormon creed, in
its early days, was never any part of
its doctrines. It was a mistaken prac-
tice, no doubt, but was corrected upon
the entrance of Utah to statehood and
is now a forgotten topic.

Salt Lake City is an inudusti ial and
commercial center and draws its sup-
port from a territory reaching out for
hundreds of miles in every direction,
which area is equal to the British Isles
and France combined; it has wonder-
ful railroad facilities and highways of
the highest type reach out over dale
and mountain.

It is tributary to a mining district
which is still a source of much profit.
and has the advantages derived from
an intensive production of sugar beets
With the aid of irrigation there is no
longer any gamble in the question “t
production. Given a certain amcunt
of water, fertilizer and cultivation, vu
are sure to be there with satisfactut v
results.

Its business streets are lined with
beautiful and imposing structures, its
stores are busy marts, and you will
find the usual congestion that is no-
ticeable in other cities of its class, with
the exception that there is plenty of
parking space for its automobiles.

It is quite noticeably a city of homes.
There are very few apartment build-
ings. The early residents as well as
those of to-day were home builders,
and passing through its wide streets in
every part of the city you will find
palatial residences, as well as modest,

comfortable homes, side by side. The
claim is made that the number of peo-
ple owning homes is larger in Salt
Lake City than in any city of similar
size in America. But what made the
city beautiful from its inception was
its streets, broad sidewalks and lawns
intervening between sidewalks and
houses. All the homes of the earlier
days were fenced, but in such a man-
ner that the passerby was able to en-
joy the flower gardens, shrubbery and
orchards. Many of the streets have
become parks, for in the middle of the
blocks many of the thoroughfares have
parks and flower gardens.

Much building of business blocks
is going on everywhere, structures
which would do credit to any metro-
politan city.

The city of Salt Lake is in the heart
of the Great American Desert we used
to read about in our geographies as
school children, and yet it is now the
common pride of the Mormon and
Gentile and is a monument to their
wisdom and hearty cu-operation in any
movement to promote municipal pros-
perity.

Saltair is the great resort on Great
Salt Lake, a few miles away, and easily
reached by various methods of trans-
portation. While it is not a very busy
place at this time of year I can im-
agine that in the season it is a busy
place. Bathing in Salt Lake is ab-
solutely devoid of the element of risk,
the specific gravity of the water being
so great that one cannot sink, and a
plunge therein ‘s pronounced to be
exceedingly refreshing.

Among the interesting points ad-
jacent to Salt Lake City are numerous
canyons which afford ample oppor-
tunities for summer homes, and the
rugged mountain scenery makes it at-
tractive to nature levers.

Fort Douglas, one of the most beau-
tiful and largest military reservations
in the United States is here located
and is the scene of much social ac-
tivity. It is 700 feet above the city.

Its water works system. supplied by
mountain streams, has a capacity equal
to the demands of a city twice its size,
and supplies electricity for the opera-
tion of its street railroad, which has
more than 150 miles of trackage, with
a most excellent equipment and ser-
vice.

‘A mean temperature of 51% degrees
prevails here; the high extreme being
98 and the lowest at zero, and they
claim 71 per cent. sunshine.

Next to the sugar industry, which
I have spoken of, is mining, when
measured from the standpoint of pro-
duction. The nearest important min-
ing districts are Bingham, Tintic and
Park City. really suburbs of the great
city. It is claimed that Bingham is to-
day the yvreatest of all known mining
camps. In one mine alone she has 225
acres of ground with copper ore de-
veloped over the whole area. There
is said to be 360,000,000 tons of ore
developed, so that at the present rate,
sav 30,000 tons per day the life of the
tine will be at least thirty-five years.
With this vast amount of shipping ore,
there is associated the crushing of
waste rock for highway building. The
steam shovels of this mine are moving
daily more material than the greatest
amount ever handled by the Panama
Canal. To mine, transport and treat
these ores requires the services of 10,-
000 men. Tintic has a record of pro-
ducing $200,000,000 since its opening.
Park City has been ranked for years
as one of the Nation’s great silver
mining camps.

Within a short distance of Salt Lake
City are important coal mines which
are turning out annually millions of
tons of a very excellent grade of
bituminous coal, wh.ch supplies the
Rocky Mountain region.

The salt industry would reach
prodigious heights in importance were
it not that the railroads hold it down
to a minimum by the application of
prohibitive rates.

When it comes ic absolutely crim-
inal waste of energy the Western
Pacific Railroad easily supplies the
“horrible example.’ The passenger
train on which I made my trip from
San Francisco to Salt Lake City was
made up of passenger coaches and six
sleepers. The totai train occupancy
was eleven passengers. One Pullman,
it was claimed by train employes,
would accommodate demands for
sleeping accommodations at almost
any season of the year, and yet the
Ic comotives of this system labor over
hundreds of miles of steep grades to
haw; these empty cars, just because
each road diverging from Denver must
‘ave an individual sleeper over this
particular line of travel. Secretary
Hoover, in his very laudable effort to
standardize industries of the country
on an economical basis, should begin
ou this unpardonable waste. Denver
is the natural terminal, with ample
facilities for transferring passengers
and an enormous saving could be made
tor the railroads, and finally the pay-
ing public, if one, or not more than
two Pullmans were employed in this
-ervice, the passengers to be turned
cver to connecting lines at terminals
with a minimum of inconvenience.

It is such railroad administration as
this which is making it necessary for
the public to pay excessive rates for
transportation. That I am not alone
in making this observation, I attach
extracts from an editorial of Arthur
Brisbane, along a similar view:

“Railroad men, doing their best to
help stockholders, as they are bound
to do, have concentrated on getting
increased passenger fares and freight
rates from the public authorities, and
that has seemed good business. The
time is not far off when good business
will consist in finding a way to carry
passengers and freight for and
thereby making more money.

“Por instance, the train on which
this is written, bound East from the
Pacific. traveling now 7,000 feet in the
air over the border of Arizona to New
Mexico, is on as well managed a r ad
as there is anywhere in America It
must be profitable, as tts stock is well
up in the market.

“The danger to the railroads is a
small. ridiculous looking thing on four
wheels running along the highway,
paralleling the railroad on a “right of
way” that costs the motor omnibus
and motor truck nothing but the price
of their license. Every day four motor
busses leave Los Angeles carrying
passengers to Chicago. That doesn’t
amount to much, but each bus is in
reality carrying more passengers than
there are on this magnificent limited
express train with its expensive equip-
ment And the bus “overhead” is just
the wages of one man to drive and
another to relieve him. It is claimed
by the railroads that busses are un-
comfortable and cannot successfully
compete with an express train, but in
the language of Grover Cleveland, ‘it
is a fact, not a theory. which con-
fronts us, and what will it result in
when passengers are carried, as they
soon will be by flying machines?

“And what about freight hauling by
truck? On the Mojave Desert, farm-
ers buying agricultural machinery from
Los Angeles, hundreds of miles away,
do net ask the railroad company to
carry it. The farmer calls up the deal-
er and the freight motor truck delivers
the particular machine which he re-
quires right in his farmyard, at a cost
of but a trifle more than the railroad,
and he gets it the next day, without
being compelle’ to wait a week and
heing stalled bv the depot agent.”

less

Nearly a decade after the cessation
of hostilities, the railroads are still col-
lecting a so-called “war tax” and in a
constant struggle to get even higher
rates. The bus man is satisfied with
what one might call an equitable
charge for services he renders, prompt-
ly and satisfactorily, and makes money

sufficient to keep up the quality of his

equipment and purchase new ones.
And our government abets

suicide policies of the rail

tion companies. Frank S. Verbeck.

the
transporta-

RE ee
Helium, being noninflammable, is
beng used to inflate toy balloons and

thus make nursery airways safer.

 

 

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HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.

New Hotel with all Modern Con-
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26

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-Pr-esident—J. C. Dykema, Grand

Rapids.
Director—H. H. Hoffman, Lansing.

Coming Examinations—Detroit, June 21,
22 and 23; Marquette, Aug. 16, 17 and 18.

Most Essential Ingredients Used in
Perfumery.

The source of musk has been attrib-
uted to every kind of an
known under the name of musk, as
musk-rat, musk-ox and musk anything
else, but the musk used in perfumery
source,

animal

is obtained from only one
namely the musk-deer.

The deer from which

This is con-
sidered the best.
this grade of musk is obtained is an
active, graceful animal somewhat re-
sembling a roebuck and inhabits the
mountainous regions of Tibet. Its
movements are remarkably quick and
light, the limbs being long and slen-
der but have become modified by the
animals’ habits so that the hinder ones
are somewhat stouter. The average
deer measures 2 fect 3 inches in height
at the shoulders and 2 feet 9 inches
from the sole of the hoof to the top
of the haunch. The hoofs are narrow,
long and pointed and the lateral pair
are exceedingly large, assuring} the
animal a firm grip on the slopes and
slippery rocks where it makes its
home. They have no antlers and the
ears somewhat resemble those of a hare.
The most peculiar characteristic is
their canine teeth which project from
the upper jaw sometimes as much as
three inches. The animal when pur-
sued usually seeks a high altitude
where it is almost impossible for man
to follow. They very seldom travel
in herds but wander alone in pairs.
During the day they lie concealed in
a “form” similar to that of a hare,
only issuing forth to feed in the eve-
ning and early morning.

The special gland from which the
musk is obtained is a small hairy sack
about the size of a tangerine, lying be-
neath the skin of the abdomen. This
sack, or pod as it is called, has a nar-
row tubular orifice. The secretion of
musk accumulates until the pod is full,
usually being discharged by a com-
pressor muscle when the animal is
frightened. The musk while in the pod
of a living animal is of a viscid con-
sistency, hardens when dried and be-
comes dark, granular, soft and more
pleasant in smell. This pod is cut out
together with a small portion of the
skin and tied up until it hardens. When
sufficient pods have been collected
they are sold to dealers and in turn
shipped to Europe. The amount of
musk contained in these pods and the
odor depends very greatly upon the
age and health of the animal. In the
young the pod is quite empty and in
the old it contains a little musk and
that of a poor quality. Musk seems to
be secreted in the largest quantities
during the rutting season and it is then
The musk of the deer
China is more
powerful than that of Siberia. The
odor of this species of musk (Tonquin)
is so powerful that the hunters them-
selves can hardly endure it and when
fresh and in large quantities it pro-

most powerful.
inhabiting Tibet and

MICHIGAN TRADESMAN

duces violent effects on the nervous
system. Inhalation often seriously af-
fects the eyes and ears. One of the
most interesting and important prop-
erties of musk is the power of im-
parting an odor to everything with
which it becomes /n contact. Its taste
is bitter, acrid and somewhat astrin-
gent. As noted above the smell is
extraordinarily lasting and diffusible.
In fact one part of the musk is said
to be able to impart its odor to some
3,000 parts of any inodorous powder.
The exact source of this odor is un-
known but it is supposed to arise from
some slow putrefaction of the grain.
It has a strong ammoniacal smell es-
pecially noticeable in that which is
kept in closed space for some time.

There have been many attempts to
manufacture musk synthetically. There
are many musk products in the mar-
ket at the present time but “natural
musk” still holds its value as a base
with the leading perfume houses
throughout the world.

—_+-+.2—___—_
Turn Over Your Stock.

There is more money in turning
your stock five times a year at a net
profit of 25 per cent. than in turning
over the same stock twice a year at
a net profit of 50 per cent.

It has been figured out that if the
cost of doing business is 20 per cent.
to the druggist, every sale on which
he makes a gross profit of less than
20 per cent. means an actual loss to
him. This theory is all right and is
practiced to a certain extent, but the
matter of turning over the stock must
be considered at the same time.

For instance, an article costs 2%
cents a package, and, selling at 5 cents
shows a profit of 50 per cent. Selling
three packages for 10 cents, costing
7%4 cents, pays a gross profit of only
25 per cent., but on the other hand,
the profit in money on each transac-
tion is 2% cents.

If your cost of doing business is
now 25 per cent. on your gross sales
and you increase the volume of your
business to double or treble the amount
with the same cost, the same clerk
hire, the same interest on investment,
the same rent, and the same store
costs throughout, of course, you natur-
ally reduce the cost of doing business
as far as percentage on the gross
results are concerned, and, of course,
you increase your profit, even though
the percentage on each sale is lessened.

Another illustration: Buy a gross of
$1 articles at $96 to save 5 per cent.
on gross quantity. Take the same
article and buy it in one dozen quan-
tity, turning the gross over in a year
and only getting 1 per cent. discount;
yet you turn your stock over twelve
times a year, saving 12 per cent. in-
stead of 5 per cent. and practically no
money invested, and at the close of
the year you have made 7 per cent. by
turning over your stock.

L. G. J. Mack.
—_+-.—__—_

Druggists Score Twice at Lansing.

The Michigan State Board of Phar-
macy sponsored two bills at the pres-
ent session and both have been passed.
One provides that all containers in
which denatured alcohol is sold must

be labeled “Poison,” in red letters. A
Federal law requires that this be done.
It is reported to be but loosely en-
forced, perhaps because Government
enforcing officers have so many other
duties. Loosely, too, it is further re-
ported, is enforcement of the Federal
provision against advertising by signs
or other ways denatured alcohol as
just “alcohol.” The new Michigan act
also requires that -all denatured al-
cohol must be advertised so purchas-
ers will know it is poison. It in no
way conflicts with the Federal pro-
vision, but vests in State officers the
same enforcing powers as Federal offi-
cers. The act does not apply to dena-
tured alcohol sold to be poured into
radiators at time of sale. The other
Department bill will require that all
clinical therometers be certified by the
Federal Bureau of Standards. It is
explained that there is considerable
trade in cheap clinical thermometers,
which often are inaccurate to the ex-
tent of two degrees; and inasmuch as
family use of these thermometers is in-
creasing, and uncertain instruments can
not be depended upon to denote an
exact fever temperature, there may be
a dangerously high temperature with-
out the unskilled being aware of it.
This would not be the case with cer-
tified thermometers, used exclusively.
—_—_~+-+—__

Making Prescription Labels Readable.

P. I. Minton says that sometimes
when a prescription bottle is brought
in to be refilled and the label is par-
tially or wholly unreadable, he has
found that a strong solution of oxalic
acid, generously applied for a few
minutes, will often revive legibility to
a surprising degree. The explanation
of this action he believes to be as
follows:

There is iron in the writing fluid
or ink, with which the directions have
been written. Most prescription mix-
tures contain a percentage of tannin.
Iron tannate is formed. We are all
more or less familiar with the be-
havior of oxalic acid in the presence
of ink, or iron formations. Of course
this will not always turn the trick,
but it is worth trying on an otherwise
unreadable label.

—

Glycerin of Cucumbers.

Nolk of eg 1 only
(slyceme 2020 2 ozs.
Tancture quillaja _- 2 drs.
Expressed oil of almond ----- 1 oz.
Essence of cucumber -------- 1 oz.

Rose water, enough to make 8 ozs.

Mix the yolk of the egg with the
glycerin, and add the tincture of quil-
laja. Gradually beat in the essence of
cucumber diluted with 2 ounces of
rose water. When all has been added
make up the volume to 8 ounces with
rose water.

—_—_—_+ 2-2

Liquid Bandoline.

tcish Migss el 2 ozs
Water 2 16 ozs.
Boracic Atid 2-6: 2 drs.
(Coleone Water 22.000) 2 ozs.

3oil the Iris moss and boracic acid
with the water, strain, add water to
make 14 fluid ounces, and mix with the
colgone water.

See eee eerenenaeeiee iene aed

May 4, 1927

 

 

 

INLAND POWER &
LIGHT
CORPORATION

Collateral Trust Sinking
Fund Gold Bonds

Price 96 to Yield 6.380%

Convertible into 11 shares 7%
Preferred. Sinking Fund Com-
mencing 1928 to retire entire is-

sue by maturity.
81.5% of net earnings from elec-
tric power and. light.

Net earnings over 2.28 times in-

terest requirements.

Howe, SNow
& BERTLES rc.

Investment Securities
GRAND RAPIDS

New York Chicago Detroit
San Francisco, St. Louis

 

 

 

 

 

 

 

 

 

 

 

 

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Securities
Corporation
4

A personal advisory
service freely offered
to large and small
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Securities carefully
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May 4, 1927

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

Leadi
ing N i
ationa
in oo
11 Jetroit, M etroit. Gather MICH
11 representativ 3—On M Th IGAN
ee e ay ° Tak
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ns ee gather « gee 200 of In rece ne Tradesman : SMA N
National it, when at the oo, of the durin ‘ut years ‘
dav < _ Advertis the Ass el Stat- g the kai S = more WHO
conv anniversar isers. | Ociatio much 2 aiser’s ore espe . a LE
onventi¢ Sdty  ¢ 1olds < n of about S war— ecially AL
oe marks convention a three government the need of we heard Price E DRUG
ganizc at of the f e seve ° Thi terpri and i supe s qu
1 © } . entee 1s prises in le perme : ote
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sed la Poe a @ 0 Licorice, “ powd.- - oa me’ i ieee wae 3%
year st ell ix 08 rr po 3 9 Flak wd 3%
sie make i p ebore, White 1 . & one ance wa. 200 «@ He e, Whi — ¢. 10
ately eT ue a ee a 4 ea oe
Pack year Lead owder __ 18@ Rosi rb, po d_ 35 49 Gia sip » Ib. 1 £0
e ‘ ; Ars 3 sinw ow d.— o uae ban 5%
d d 3 and i ye Po 35@ rt savas gard powd. @1 be Glassware, less 5: 14030
: ozen of each 6 -. Sulphur’ 15% @37 qeeaune lla, ane @ o Glauber’ Salts, som,
in ; siz ana Gras rsaparilla | rig - >.
a shi : e€ reen -— 8 Glyce arilla M Glue er Salt bbl.
ton. canenice Paes 0 = Sauilis mie joxiean, 90 Glue, Brown less ug io
Squille a4 32@ ue, W wn Grd
B Le ‘Tamer powdered 2@ 52 Glue, ht rd 30
: PRICE ee aver wo og ae Gace white aoe wt 20
in 6 3uchu, powder erian powd 0@ 7 ycerin e grd %@ 35
Doz. C Sage _ppowdered- 85@1 . powd.__ 20@ 9 Hops a . 2@ 5
: Sage, t ee @1 — -- @l a pare se aaa 34@ ?
a poke odine --2---_- q
No. 395 Doz. Senn: powdered 26@ 30 4 5 lodoform  ————.-- uae
. 6 Ss a, A red__ @ 4 nise seeds au @7 0
oie 53¢ Uva t Tinn. ue iS files.» pp a ae 20
’ ; va U nm DOW 0 Bird, powdered a aauke -- 20
No. 397 pe 58c Ursi eo ae : ae nee sn 35 Mentha ots @1 30
N : Oz. ---- 20@ Ca eee 40 aie .
o. 398. 10 63c eS oa ny 13g 40 Nux hine eg ai 60
No. 399 oz. 68c Almonds Olls Cast tes Ass “30 25@ 16 as once : 1 18@11 pe
tn the . 12 oz. 78c a me NOs Dill nat Song 5@4 * to Pati pow “1 30
f ee doz a onds, Bi <n 5 pct eteaaie aa eieuee 20@ wien Wh » pow. 4 @ 25
° ‘ . lo rti itt 0 la a 5 ch ite 0
oe : Abeoede, iii * Plax ------—-—_. aa 20 Quassi Burgud Bw: 50 2
to above — 2c aneee C Sweet, 3 00@3 25 Flax, ‘ground —. 10 ° Quinine ca if 20@ =
=& Oe ou ae ronda, Sweet 1 50 Hemp. =~ car le is Bocnele oa, cans QB
| azelti ply your sup uae oe eet, @1 80 apes. ergs . 16@ 25 Salt arine ? _ aa 59
| Manis ne & today oe a 1 00 Mustard wd. 58 38 Seidl ‘oro . 35
= Perk stocks are _ Anise rectified 2601 60 — tel wee Seldilts Mixture. 11g. 22
c CRORE 5 os -- 2 Soap reen 2
Ce ae Dru plete. om- Caleput 3 beat 75 Gatese Snowe te : Soap, mat or « ae “0
—— g Com Gaoela ssoQil Ts a 180 30 soap, tikeTeasule 8
pan Cedar i ey ‘ Sood 73 Wor flower ane Poe 20 oe white cast! @15
Grand v Citr ar ol 1 60 25 =V rm, American 1 @ 70 Soda J per stile 00
Ra ‘onel oo @. Vo me 1% aA ba
Rapids Glovas — 2 00@2 = rm, oo 4g 15 Soda oh _ iu
a Gocoanii 2501 60 ag 8 Spin Bicarbonate 3 gio
ae anut ------ 2 50@2 - 5 25 Spirits _ Ce sue or
rotop (2. he 5 Aco Tinct Sulphu amphor 02%4@ 0
_.. 2 00@ = A nite ures Suiph r, roll . 08
2 06 Wea te Ta ur, Subi pa me 20
G2 Armies a out Terat Bim mo HO
netida @------- @1 56 Tartar Hmetic —— 20@ 10
os @1 44 Vanilla a Ven. 10@ =
$328 sano s Ex. pure no
ec 8 pur 2
ulphate - 2 35 2 =
ll

 

 

 

 

MICHIGAN TRADESMAN

 

28 May 4, 1927
Beeman’s Pepsin -----. 65 CIGARS Raisins
Beechnut Wintergreen_ 70 G. J. Johnson’s Brand Seeded, bulk -------- 11

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

ADVANCED

AMMONIA
Arctic, 10 oz., 3 dz. cs. 3 75
Arctic, 16 oz., 2 dz. cs. 4 00
Arctic, 32 oz., 1 dz. cs. 3 00
Quaker, 36, 12 oz. case 3 85

 

AXLE GREASE

2 itp 4 35
mk, 6 00
10 Ib, pails, per doz. 8 60

15 lb. pails, per doz. 11 95
25 Ib. pails, per doz. 19.15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 36
Queen Flake, 16 oz., dz 2 26
Rovai, 10c, doz: _..._ &
Royal, 6 oz., do. ---. 2 70
Royal, 12 oz., doz. -_ 5 20
Reval, > ib. —-.__-- 31 20
Rocket, 16 oz., doz... 1 25
K. C. Brand

Per case
10c size, 4 doz. ...____ 3 70
15c size, 4 doz. ------ 5 50
20c size, 4 doz. __---- 7 20
25c size, 4 doz. _----- 9 20
Soc eise, 2 Gos. ______ 8 80
S0c size, 1 Geox. —__-_- 8 85
10 Ib. size, % doz. __-- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

BLUING
The Original

  
 
  

i Condensed

th
Uh 2 oz., 4 dz. cs. 3 00
3 oz., 3 dz. cs. 376

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136

Corn Flakes, No. 124 85
Corn Flakes, No. 102 00
Pep, No. 224 .___--—- 70
Pep. NO. ae ...--

Krumbles, No. 424 ---
Bran Flakes, No. 624
Bran Flakes. No. 602

Post's Brands.
Grape-Nuts, 24s -.---
Grape-Nuts, 100s ----
Instant Postum, No. 8
Instant Postum, No. 9
Instant Postum, No. 10

bo bo bo PS bo PO
«a
a

Postum Cereal, No. 0 25
Postum Cereal, No, 1 70

Post Toasties, 36s --
Post Toasties, 24s --
Post’s Bran, 24s

BROOMS
Jame, Acc. ..---__- 5
Standard Parlor, 23 Ib. 8 25
Fancy Parlor, 23 Ib._- 9
Ex. Fancy Parlor 25 lb. 9 75
Ex. Fey. Parlor 26 Ib. 10 00

9 po bo fo 8 S CF OTS ©
oa
Oo

oe eee 1 75
Whwk, wo. 2 ...... 2 75
BRUSHES
Scrub
Solid Back, 8 in. .--. 1 50
Solid Back, 1 in. ---. 1 175
Pointed Ends --.--.---- 1 25

}

DECLINED

 

Stove
Shaker ....-..- 1 80
No. OO Qe ee 2 00
Peerless ——---------- 2 60
Shoe
No 12 2 26
No. 20.2 3 00
BUTTER COLOR
Dandolicon _ __.. — 2 85
CANDLES

Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. —---- 12.8
Paraffine, 68 -------- 14%
Paraffine, 12s —------- 14%
Widnes oo 40
Tudor, 6s, per box -. 30

CANNED FRUIT

Apples, 3 lb. Standard 1 50
Apples, No. 10 -. 4 50@5 76
Apple Sauce, No. 10 8 00
Apricots, No. 1
Apricots, No. 2 ------ 3 00
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 8 50
Blueber’s, No. 2 2 00@2 76
Blue berries, No. 10-. 14 00
Cherries, No. 2 -... 3 15
Cherries, No. 2% ---- 4 50
Cherries, No, 10 —--- 14 00
Loganberries, No. 2 -_ 3 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@2 10
Peaches, No. 1, sliced 1 25
Peaches, No. 2 ------ 2 76
Peaches, No. 2% Mich 8 25
Peaches, 2% Cal. 3 00@3 25
Peaches, 10, Mich. — 8 5

o

Pineapple, 1 sl. ----- 1 15
Pineapple, 2 sli. ---. 2 80
P’apple, 2 br. sl. ---. 2 40
P’apple, 234, sli. -—-- 3 00
P’apple, 2, cru. ----- 60
Pineapple, 10 cru. -. 9 Gf
Pears, No. 2 -.____- 15

Pears, No. 2% ------ 3 50
Plums, No. 2 -. 2 40@2 60
Plums, No. 2% ------ 2 90
Raspberries, No. 2 blk 3 25
Raspb’s, Red, No. 10 13 50
Raspb’s Black,

No. 10. _..--.-—----= 12 60
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH
Clam Ch’der, 10% oz.
Clam Ch., No. 3
Clams, Steamed, No. 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0z..
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 os.
Cove Oysters, 5 oz -
Lobster, No. %, Star
Shrimp, 1, wet ------
Sard’s, % Oil, Key --
Sardines, % Oil, k’less
Sardines, % Smoked
Salmon, Warrens, %sS
Salmon, Red Alaska
Salmon, Med. Alaska
Salmon, Pink Alaska 1 85
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. _. 1 65@1 80
Tuna, %, Albocore __ . 95
Tuna, 4s, Curtis, doz. 2 20
Tuna, %s, Curtis, doz. 3 50
Tuna, 1s. Curtis, doz. 7 00

CANNED MEAT

Bacon, Med. Beechnut 3 30
Bacon, Lge. Beechnut
Beef, No. 1, Corned __ 3 10
Beef, No. 1, Roast -.-. 3 10
Beef, No. 2%, Qua. sli. 1 50
Beef, 3% oz. Qua. sli. 2 00
Beef, 5 oz., Qua. sii. 2 75
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 45
Chili Con Ca., 1s 1 35@1 45
Deviled Ham, %s --- 2 20
Deviled Ham, %s --- 3 60
Hamburg Steak &

Onions, No. i __... 3 15
Potted Beef, 4 oz. --_ 1 10
Potted Meat, % Libby 52%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 85
Vienna Saus., No. % 1 45
Vienna Sausage. Qua. 95
Veal Loaf, Medium -- 2 65

<en-e

O71 D> = DS 4 b+ 4 BO PD Co 69 BO OO
~~
wn

Baked Beans
Campbells, lc free 5 -- 1 16
85

Quaker, 18 oz, ------

Fremont, No. 2 ------ 110
Snider, No. 1 —-.....- 96
Snider, No. 2 -----—- 1 25

Van Camp, small -.-_ 86
Van Camp, Med. -.-- 1 16

CANNED VEGETABLES.

Asparagus.
No. 1, Green tips -- 3 75
No, 2%, Large Green 4 60

W. Beans, cut 2 1 45@1 75
W. Beans, 10 ------. 7 60
Green Beans, 2s 1 45@2 25
Green Beans, 10s -. @7 50
L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s, Soaked 95
Red Kid, No. 2 ~----- 1 25
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 35
Beets, No. 3, cut ---- 1 60
Corn, No. 2, stan, — 1 10
Corn, Ex. stan. No. 2 1 36
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 —. 8 00@10 75
Hominy, No .3 1 00@1 15
Okra, No. 2, whole -. 2 00
Okra, No. 2, cut -— 1 66
Dehydrated Veg. Soup 90
Dehydrated Potatoes, Ib. 45
Mushrooms, Hotels -. 38
Mushrooms, Choice, 8 oz 45
Mushrooms, Sur Etra_ 60
Peas, No. 2, E. J. -.-- 1 66
Peas, No. 2,

June
Peas, No. 2, Ex. Sif

a 3.
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 36@1 60
Pumpkin, No. 10 4 00@4 75
Pimentos, %, each 12@1¢4
Pimentoes, %, each 37
Sw’t Potatoes, No. 2% 2 26
Sauerkraut, No.3 1 35@1 50
Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 5
Spnach, No. 2--.
Spinach, No. 3-. 2 25@2 60
Spinach, No. 10- 6 50@7 00
Tomatoes, No. 2
Tomatoes, No. 3, 1 90@2 26
Tomatoes, No. 10. @8 00

CATSUP,

B-nut, small -.------- 1 90
Lily of Valley, 14 oz.-. 2 60
Lily of Valley, % pint 1 75
Paramount, 24, 8s --- 1 45
Paramount, 24, 16s .. 2 40
Paramount, Cal. ---. 14 00

Sniders, 8 0Z. -------- 75
Sniders, 16 oz. ~.------ 2 55
Quaker, 8% oz. ~----- 1 30
Quaker, 10% oz. —.__ 1 45
Quaker, 14 oz. ------- 1 90
Quaker, Gallon Glass 13 00
Quaker, Gallon Tin __ 9 00
CHILI SAUCE
Snider, 16 oz. ~------- 3 30
Snider, § oz. —-..-.— — 2 30
Lilly Valley, 8 oz. -. 2 25

Lilly Valley, 14 oz. -. 3 26

OYSTER COCKTAIL.

Sniders, 16 oz. -------- 3 30
Sniders, 8 oz. ~--.-. 2 30
CHEESE.

Ronnefert —_..__.___... 65

Kraft, small items 1 65
Kraft, American -. 1 65
Chili, small tins -. 1 65
Pimento, small tins 1 65
Roquefort, sm. tins 2 25
Camembert, sm. tins 2 25

Daisies 2... 26
Longoarn 2... 26
bone horn) 27
Michigan Flat —.._---- 26
New York New 1926 __ 32
San Sago 38
CK 28

CHEWING GUM.

Adams Black Jack ---- 65
Adams Bloodberry ---. 66
Adams Dentyne __------ 65
Adams Calif. Fruit ---. 65
Adams Sen Sen ---.... 65

Beechnut Peppermint - 70
Beechnut Spearmint -.. 70
Doublemint 65
Peppermint, Wrigleys -- 65
Spearmint, Wregileys __ =

Juicy Fruit .__.______ 6
Wrigley’s P-K -------- 65
Cano a= OP
Teaberry -------------- 65

COCOA.

Droste’s Dutch, 1 lb._- 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 36
Droste’s Dutch, 5 lb. 60

Chocolate Apples -.-- 4 50
Pastelles, No. 1 -----12 60
Pastelles, % Ib. ------ 6 60
Pains De Cafe -.--- — 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ------ 215
1 lb. Rose Tin Bon

Bou 2... —18 00
7 oz. Rose Tin Bon

Bons 00
13 ez, Creme De Cara-

que 13 20
12 oz. Rosaces ------10 80
% Ib. Rosaces ------ 7 80
% lb. Pastelles ~.---- 3 40
Langues De Chats -. 4 80

CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas, %s ---- 35
COCOANUT
Dunham's

15 Ib. case, %s and Ks 48
15 Ib. case, %S -------- 47
15 lb. case, %8 -------- 46

CLOTHES LINE.

Hemp, 50 ft. _.__ 2 00@2 25
Twisted Cotton,

so tt. 3 50@4 00
Braided, 50 ft.
Sash

a 2 25
Cord __-. 3 50@4 00

 

 

Melons —..-. 34
Idberty —~---._-.__.--- 24
Quaker 2 41
Nearaw: 2 2. 39
Morton House --------- 45
Rene 2 36
Royal Club --.----.---- 40

McLaughlin’s Kept-Fresh
Vaccum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee. .

Coffee Extracts
M. Y., per 100 _----- 12
Frank’s 50 pkgs. -. 4 25
Hummel’s 50 1 Ib.

CONDENSED MILK

Leader, 4 doz. -.---. 6 75
Eagle, 4 doz. —_..---. — 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. — 4 50
Hebe, Baby, 8 do. -- 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby ---.-- 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz. -. 5 00
Quaker, Baby, 8 doz. 4 90
Quaker, Gallon, %4- doz.
Carnation, Tall, 4 doz. 5 15
Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 5 60
Oatman’s D’dee, Baby 4 90

Every Day, Tall ---. 5 00
Every Day, Baby ---- 4 90
Pet, Tal ooo 5 15
Pet, Baby, 8 oz. ~----- 5 05
Borden’s Tall ~_------ 5 15
Borden’s Baby ------- 5 05
Van Camp, Tall -.--. 4 90

Van Camp, Baby --- 3 76

G. J. Johnson Cigar,

1p 2 75 00
Worden Grocer Co. Brands
King Edward ------- 37 60
Master Piece, 50 Tin. 35 00
Canadian Club ------ 35 00
Little Tom —...._-... 37 50

Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _.-- 75 00
Webster Knickbocker 95 00
Webster Belmont-. 110 00
Webster St. Reges 125 00
Bering Apollos ---. 95 00

Bering Palmitas -- 115 00
Bering Delioses ---- 120 00
Bering Favorita ---- 135 00
Bering Albas ------ 150 00
CONFECTIONERY
Stick Candy Pails
Standara ....2 16

Pure Sugar Sticks 600s 4 20
Big Stick, 20 Ib. case 20

Mixed Candy

Kindergarten ---.------ 17
Leader —_......___-__.--- a ae
x i Oo — 1
French Creams -------. 16
Paris Creams --.------- 17
Grocers _._______.__-_- ao ak

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 170
Milk Chocolate A A 1 80
Nibble Sticks -~------- 1
No. 12, Choc., Light —~ 1 65
Chocolate Nut Rolls — 1 85
Magnolia Choc ------- 1 25

Gum Drops Pails
Anise <<... —__ 16
Champion Gums ------- 16
Challenge Gums ------- 14
Favorite  —-------------- 19
Superior, Boxes ------ 2

Lozenges Pails

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges =

Motto Hearts --------
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops --------- 18
O. F. Horehound dps. -- 18
Anise Squares -------- 18
Peanut Squares ------ on aa
Horehound Tablets ..-- 18
Cough Drops Bxs
Putnam’s ------------ 1 36
Smith Bros. ~.-------- 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart.
4 oz. pkg., 48s, case 3 40

Specialities

Walnut Fudge
Pineapple Fudge --
Italian Bon Bons ----- 17
Banquet Cream Mints. 38
Silver King M.Mallows 1 35

Bar Goods

Walnut Sundae, 24, 5c 80
Neapolitan, 24, 5c ~----- 80
Mich. Sugar Ca., 24, 5c 80
Pal O Mine, 24, 5c --.. 80
Mailty Milkies, 24. 5c —. 80
Bo-Ka-To-Ka, 24, 5c -. 80

  

COUPON BOOKS
50 Economic grade 3 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 60
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes ------------ 88
DRIED FRUITS

Applies
N. ¥. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice -- 28
Evaporated, Fancy -- 33

Evaporated, Slabs -- 25
Citron
10 ib. box —.. ae
Currants
Packages, 14 oz. ~--- 17
Greek, Bulk, Ib. ----- 17
Dates
Dromedary, 36s ---- 6 75
Peaches
Evap. Choice --------
Evap. Ex. Fancy, P. P. 30
Peel

Lemon, American -... 30
Orange, American ---- 30

Thompson’s s’dles blk 9%
Thompson’s seedless,

16 Of) 10%
Seeded, 15 oz. -------- 12%

California Prunes
90@100, 25 lb. boxes_-@08
60@70, 25 lb. boxes--@10%
50@60, 25 lb. boxes--@11

_

40@50, 25 lb. boxes--@12
30@40, 25 lb. boxes--@15
20@30, 25 lb. boxes--@21

FARINACEOUS GOODS
Beans
Med. Hand Picked — 06

Cal. Limas -_---..-

Brown, Swedish __---- 08

Red Kidney ------- in at
Farina

24 packages --------

Bulk, per 100 Ibs. ---- 06%

Hominy
Pearl, 100 lb. sacks -. 3 560

Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

Bulk Goods
Elbow, 20 Ib. -----.-- peed
Egg Noodle, 10 Ibs. — 15
Pearl Barley

Chester’ 2... 4 50

0000 7 00

Barley Grits ~.-------- 5 OU
Peas

Scotch, ib. 2... Ob

Split, lb. yellow ------ 03

Split green —__------ 08
Sage

Mast india. ooo. 10

Tapioca

Pearl, 100 lb. sacks -_ 09

Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -. 3 50

FLAVORING EXTRACTS

 

Doz. Dos.
Vanilla PURE Lemon
135 _._ % ounce --- 1 35
180 _.. 1% ounce --. 1 80
3 20 _.. 2% ounce -.. 3 20
300 _.. 2 ounce - 3 00
6 50 ___ 4 ounce --. 5 50

UNITED FLAVORING
Colored
Imitation Vanilla
ounce, 10 cent, doz. 96
ounce, 15 cent, doz. 1 25
ounce, 25 cent, dos. 2 0¢
ounce, 30 cent, dos. 3 26

Jiffy Punch

mohtr

3 doz. Carton ---.-.-- 3 28
Assorted flavors,
FLOUR
Vv. C. Milling Co. Brands
Lily White ---------- 9 90
Harvest Queen ------ 9 80
Yes Ma’am Graham,
608 2. ._.. 4u

FRUIT CANS
F. O. B. Grand Rapids

Mason
Half pint ------------ 7 50
One pint —------.----- 7 75
One quart ------------ 9 10
Half gallon ---------- 12 15
Ideal Glass Top.
Rubbers.
Half pint ..-.-___...-_ 9 00
One pint —_-.-.____.-. 9 30
One quart 11 15
Half gallon ----..---- 15 40

GELATINE_

   
 

26 oz., 1 doz. case -- 6 00
31% oz., 4 doz. case. 3 66
One doz. free with 5 se

Minute, 3 doz. -_------ 4 05
Plymouth, White ---- 1 55
Quaker, 3 doz. ------ 2 55

 

 

 

ae ee ae ee ee ee

30

du

 

 

May 4, 1927

JELLY AND PRESERVES
Pure, 30 lb. pails ----3 30
Imitation, 30 lb. pails 1 75
Pure, 6 oz., Asst., doz. 1 10
Buckeye, 18 0z., doz. 2 00

JELLY GLASSES
8 oz., per doz, --------

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 ib. __-___-- 21
Nucoa, 2 and 5 Ib. -_ 20%
Wilson .S* Brands

leo
Certified —._._.___....-. 24
Nae ee 18
Special Roll ~.-------- 19
MATCHES
Swan, 144 ~.-----.---- 4 75

Diamond, 144 box ---- 6 00
Searchlight, 144 box-. 6 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 6 00
Ohio Blue Tip, 720-1c 4 50

Blue Seal, 144 ------ 5 60
Reliable, 144 -------- 4 35
Federal, 144 __-------- 5 8f

Safety Matches
Quaker, 5 gro. case. 4 25
MINCE MEAT
None Such, 4 doz. -- 6 47
Quaker, 3 doz. case -- 3 60
Libby, Kegs, wet, Ib. 22

MOLASSES

 

Gold Brer Rabbit
No. 10, 6 cans to case 6 20
. 5, 12 cans to case 6 45
No. 2%, 24 cans to Cs. 6 70
No. 114, 36 cans to cs. 5 50
Green Brer Rabbit
. 10, 6 cans to case 495
. 5, 12 cans to case 5 20
. 216, 24 cans to cs. 5 45
. 1%, 36 cans to cs. 4 55
Aunt Dinah Brand
. 10, 6 cans to case 3 25
. 5, 12 cans to case 3 50
. 2%, 24 cans to CS. 3 75
. 1%, 36 cans to cs. 3 20
New Orleans

Fancy Open Kettle --- 74
Ghoice —__.--__.-------- 62
Wate 2. _ 41

 

Half barrels 5c extra
Molasses in Cans
Dove, 36, 2 Ib. Wh. L. 5 60
Dove, 24, 2% Ib Wh. L. 5 20
Dove, 36, 2 Ib. Black 4 30
Dove, 24, 2% lb. Black 3 90
Dove, 6 10 Ib. Blue L. 4 45
Palmetto, 24, 2% Ib.- 5 25

NUTS Whole
Almonds, Tarragona__ 27
Brazil, New --------- 18
Fancy Mixed --------- 23
Filberts, Sicily ------ 22
Peanuts, Virginia Raw 09%
Peanuts, Vir. roasted 10%
Peanuts, Jumbo, rstd. 10%
Peanuts, Jumbo, std. 11%
Pecans, 3 star ------ 20
Pecans, Jumbo __---- 40
Pecans, Mammoth -- 50

Walnuts, California -_ 38
Salted Peanuts

Fancy, No. £ —_-_-- 16
Shelied

Almonds ------------- 710

Peanuts, Spanish,

725 ib. bags. -__--- 12%
Filberts ------------ 32
Pecans —_--------—- 1 65
Wainute —---_-----—- 90

OLIVES

Bulk, 5 gal. keg ---- 9 00
Quart Jars, dozen --- 6.50
Bulk, 2 gal. keg ---- 3 15
Pint, Jars, dozen _--- 3 50
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
9 oz. Jar, plain, doz. 2 35
20 oz. Jar, do._. 4 25
3 oz. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 50
9 oz. Jar, stuffed, doz. 3 50
12 oz. Jar, Stuffed,

ee 4 50@4 75

doz.
20 oz.
PARIS GREEN
oo lL
28 and DS ------e-e=2--2 87

PEANUT BUTTER

   

0 41 1b. Tins
8 oz., 2. do. in case_.
15 ib. pails .-_-_----—-
25 Ib. pails ....--_.----

PETROLEUM PRODUC1s
Iron Barrels
Perfection Kerosine -. 14.6
Red Crown Gasoline, .
Tank Wagon ------- 16.7
Solite Gasoline ------- 19.7
Gas Machine Gasoline 39.1
V. M. & P. Naphtha 20.6
Capitol Cylinder ~----- 39.1
Atlantic Red Egine-. 21.1
Winter Black 12.1

 

larine

Iron Barrels
Light ce Ss eae ee a eteetee eeeneenn oe ee 65.1
Medium —... 65.1
Heavy ... 2. 65.1
Special heavy -------- 65.1
Extra heavy ——-..-____ 65.1
Polarine “FE —-.-.—-.- 65.1
Transmission Oil —--- 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. ---- 9.
Parowax. 40, 1 lb. - 9.5
Parowax, 20, 1 Ib. -- 9.7
Semdac, 12 pt. cans 2 70
Semdac, 12 at. cans 4 60

PICKLES

Medium Sour

Barrel, 1600 count -- 17 00

Half bbls., 800 count 9 00
=

5 gallon, 400 count -- 4 75
Sweet Small

30 Gallon, 3000 ~----- 42 00
5 Gallon, 500 ------ 8 25
Dill Pickles
900 Size, 48 gal. ---. 22 00

1100 Size, 48 gal. -- 27 50

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 75
Bicycle ._._.. 4 75

POTASH
Babbitt’s, 2 doz --__

FRESH MEATS
Beef
Top Steers & Heif. ~- 17%
Good St’rs & H’f. 154%4@16%
Med. Steers & H’f. 15@15%
Com. Steers & H’f. 14%@15

 
 

 

Cows
Ton fos el 15
Good oo 14
Medium... -. 13
Common [00 12
Spring Lamb -------- 32
Goeq. 2c 30
Medium —.-_- 27
Poor 2 2) oe 25

Mutton
Good 22.302 18
Medium 220-2 16
Poon oo 13

Pork
Light hogs —-—-__-__-_- 16
Medium hogs -------- 16
Heavy hogs -..----.-. 15
Loins, Med. _...._-.-- 22
Bats 222 214%
SONI ee 17
Spareribs —-.-._-_---- 16
Neck bones ---------- 07

PROVISIONS

Barreled Pork
Clear Back -. 30 00@32 00
Short Cyt Clear 31 00@33 00

MICHIGAN

Dry Salt Meats
D S Bellies .. 18-20@20-22

 

Lard

Pure in tierces -~----- 13%
60 lb. tubs --.-advance %&
50 Ib, tubs _.--advance %
20 Ib. pails _._-.advance %
10 lb. pails ..-.advance %
5 Ib. pails ---.advance 1

3 lb. pails -_--advance 1
Compound tierces ---- 11%
Compound, tubs ------ 12%

Sausages
Bologna -------------- 16
Live® ....-.--- a 14
Frankfort
Pork...
Veal ou. nee
Tongue, Jellied ~----- 35
Headcheese ---------- 18
Smoked Meats

Hams, Cer., 14-16 Ib.
Hams, Cert., Skinned

16-08 1b. 2 @29
Ham, dried beef

Knuckles .-.-______ @31
California Hams ---- @18
Picnic Boiled

Mame oo 20 @22
Boiled Hams ---. 44 @45
Minced Hams ---- @19
Bacon 4/6 ------ 24 @36

Beef
Boneless, rump 28 00@30 00
Rump, new -. 29 00@32 00

Mince Meat
Condensed No. 1 car. 2 00
Condensed Bakers brick 31
Moist in glass ~------- 6 00

Pig’s Feet
Cooked in Vinegar
2 50

1% bbls. ~------------- 9 00

{bw 2

Kits, 15 ibe. —--._.. 17

% bbis., 40 Ibs.

% bbis., 80 lbs. ------ 5 00
Casings

Hogs, Med., per lb. ~.@55

Beef, round set ---. 23@36

Beef, middles, set-_. @1i 50

Sheep, a skein ---. @2 65

RICE
Fancy Blue Rose ---. 06%
Fancy Head -----.--- 0

Broken -—.--.---..---- 03%
ROLLED OATS
Silver Flake, 12 Fam. 2 25
Quaker, 18 Regular .. 1 80
Quaker, 12s Family -- 2 70
Mothers, 12s, M’num 3 25
Nedrow, 12s, China -- 3 25
Sacks, 90 Ib. Jute -. 3 45
Sacks, 90 lb. Cotton -. 3 50
RUSKS
Holland Rusk Co.
Brand
18 roll packages -.--- 2 30
36 roll packages ----- 4 50

36 carton packages -- 5 20

18 carton packages -. 2 65
SALERATUS

Arm and Hammer -. 3 75
SAL SODA

Granulated, bbls. ---- 1 80

Granulated, 60 lbs. cs.
Granulated, 36 2% Ib.

1 60

packages ~---------- 2 40
COD FISH
Middies __....._____._.... 15%
Tablets, % lb. Pure -. 19%
G0n, 1 40
Wood boxes, Pure -- 29%
Whole Cod .___.__ 11%
HERRING
Holland Herring
Mivod, Keva ooo 1 15
Mied, half bbls. ---- 9 50
Mixed, bbis .__.-___.. 17 00
Mitkers, Kegs ..___.. 1 25
Milkers, half bbls. --10 25
Milkers, bbls. ------ 19 00
K K K K, Norway -- 19 50
8 ib. palie 2 1 40
Gut Tannen 1 65
Roned. 10 Ih. boxes __ 16
Lake Herring
% bbl., 100 Ibs. ~---_- 6 50
Mackerel
Tubs, 100 Ib. fncy fat 24 50
Tubs, 50 count -_---- 9 00

Pails, 10 lb. Fancy fat 2 00

White Fish
Med. Fancy, 100 lb. 13 00

SHOE BLACKENING

2 in 1, Paste, doz. -. 1 35
BE. Z. Combination, dz. 1 35
Dri-Foot, doz. ------- 2 90
Bixbys, Doz. -.-----— 1 35
Shinola, doz.  -------- 90

STOVE POLISH
Blackine, per doz. _. 1 35
Black Silk Liquid, dz 1 40

 

TRADESMAN

Black Silk Paste, doz. 1 25
3

Enameline Paste, doz. 1 35
Enameline Liquid, dz. 1 35
B. Z. Liquid, per doz. 1 40
Radium, per doz. ---. 1 85
Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 2 80
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. —.-- 3 00
SALT
Colonial, 24, 2 Ib. ---- 95
Colonial, 36-14% ----- 1 25
Colonial, Iodized, 24-2 2 00
Med. No. 1 Bbls. ---- 2 60
Med. No. 1, 100 Ib. bg. 85
Farmer Spec., 70 Ib. 90
Packers Meat, 50 lb. 57

Crushed Rock for ice

 

cream, 100 lb., each 865
Butter Salt, 280 lb. bbl. 4 24
Block, 50 Ib. —~.------ 40
Baker Salt, 280 lb. bbl. 4 10
100, 3 lb. Table ~._..- 5 75
70, 4 Ib. Table ~--.-- 5 25
28 10 Ib. Table -..__ 5 00
28 lb. bags, Table __ 42
Old Hickcory, Smoked,

G10 ib.) 22 4
Per case, 24, 2 lbs. -. 2 40
Five case lots ------ 30
Iodized, 24, 2 Ibs. __-- 2 40

SOAP

 

Am. Family, 100 box 6
Export, 100 box —----- 4
Big Jack, 60s _-------. 4
Fels Naptha, 100 box 5
Flake White, 10 box 3
Grdma White Na. 10s 3
Swift Classic, 100 box 4
20 Mule Borax, 100 bx 7
Wool, 100 box ------
Jap Rose, 100 box ---. 7
Fairy, 100 box -...-- 5
Palm Olive, 144 box 11
Lava, 100 bo _.....-- 4
@ctagon oe 6
Pummo, 100 box ---- 4
Sweetheart, 100 box ~ 5
Grandpa Tar, 50 sm. 2
Grandpa Tar, 50 lIge. 3
Quaker Hardwater
Cocoa, 72s, box __-- 2
Fairbank Tar, 100 bx 4

Trilby Soap, 100, 10c

7

Williams Barber Bar, 9s

Williams Mug, per doz.

CLEANSERS

 

 

WASHING POWDERS
Bon Ami Pd, 3 dz. bx 3 75

Bon Ami Cake, 3 dz. 3 25
BIG Coe 85
Climaline, 4 doz. --- 4 20
Grandma, 100, 5c ---- 4 00
Grandma, 24 Large - 75

Gold Dust, 1008. _..._.
Gold Dust, 12 Large
Golden Rod, 24 ----.--
ding, 3 dos. ......-..-
La France Laun., 4 dz.
Luster Box, 54

2 © CO om ee CO oh OO ae
J
or

Old Dutch Clean. 4 dz 3 40
Octagon, 60s ~.-.-..--- 4 00
Rinse. 404 3 20
Rinso, 246 __........._--- 5 25
Rub No More, 100, 10

Coe Fe ae een ES ae
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,

SG 68. 24 85
Sani Flush, 1 doz. -. 2 25
Sapolio, 3 doz. -.---- 3 15
Soapine, 100, 12 oz. - 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large -- 4 80
Speedee, 3 doz. -.---- 7 20
Sunbrite, 72 doz. .--- 4 00
Wyandotte, 48 .----- 4 75

SPICES
Whole Spices
Allspice, Jamaica -.-- @24
Cloves, Zanzibar -... @40
Cassia, Canton -—----- @25
Cassia, 5c pkg., doz. @40
Ginger, African ------ @15
Ginger, Cochin ---.--- @30
Mace, Penang ------ 110
Mied No, ft ......_.._- @24
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 ---.~ @78
Nutmegs, 105-110 _.-- @70
Pepper, Black ------- @45
Pure Ground in Bulk
Allspice, Jamaica -.- @18
Cloves, Zanzibar -... @46
Cassia, Canton -._.-- @26
Ginger, Corkin ------ @38
Mustard .......__..-. @32
Mace, Penang ------- 1 30
Pepper, Black -_------ @50
Nutmegs -----------—- @75
Pepper, White ------ @60
Pepper, Cayenne ---- @32
Paprika, Spanish -.-. @42
Seasoning
Chili Powder, 15c¢ -.-- 1 35
Gelery Salt, 3 oz. _.... 9%
Sage, 2 02. ~.-.------ 90
Onjon Salt -.--------- 1 35
Gasne 1 35
Ponelty, 3% oz. ---. 3 25
Kitchen Bouquet —_-- 4 50
Laurel Leaves __----- 20
Marjoram, 1 oz. —----- 90
Savory, 1 oz. —..... 90
Thyme, 1 oz. --..-.---- 90
Tumeric, 2% oz. ---- 90
STARCH
Corn
Kingsford, 40 Ibs. ---- 11%
Powdered, bags ------ 4 00
Argo, 48, 1 lb. pkgs. 3 60
Créarm, 43-1 __.__..__. 80
Quaker, 40-1 -_------- 07
Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96
Argo, 8, 5 lb. pkgs, ~- 3 35
Silver Gloss, 48, 1s -- 11%
Elastic, 64 pkgs. ---- 5 35
Tiger, 48-1 ~---------- 50
Tiger, 50 lbs. —-------- 06
CORN SYRUP
Corn
Blue Karo, No. 1% -- 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 -- 313
Red Karo, No. 1% -- 2 70
Red Karo, No. 5, 1 dz. 3 71
Red ward, No, 10 .. ¢ 62

Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 15

Orange, No. 5, 1 do. 4 41
Orange,, No. 10 —-.---- 4 21
Maple.

Green Label Karo,
Green Label Karo -- 5 19

Maple and Cane

Mayflower, per gal .. 1 56
Maple

Michigan, per gal. -- 2 50

Welchs, per gal. --- 2 80

TABLE SAUCES

Lea & Perrin, large_. 6 00

Lea & Perrin, small_. 3 35
1

Pepper _.-.-._----..—_ 60
Royal Mint —.-.-.-..-- 2 40
Tobasco, 2 0Z. ~.------ 4 25
Sho You, 9 oz., doz. 2 70
A-l1, large ~---..------ 5 20
A-1, small --.------.- 3 16

80 cap casos, $4.80 per case Capers, 7 08. ~~ uv 2 90

ead

Zion

| Unequalled for |
SSarrtelevetateae tere
Speeding Up |

Cooky Sales

Obtainable from Your |
Wholesale Grocer

Zion Institutions & Industries

Baking Industry

ee

 

Japan
Medium  ......... MGs
Crewe ..2... 5 - 37@46
Pancy ........... . 64@69
No t Nibne ul Se
t ih ties, Sifting _...... ia
Gunpowder
Chelsea 40
Bancy |...)
Ceylon
Pekoe, medium ......... 67
English Breakfast
Congou, Medium ._-.... 2
Congou, Choice ---. 35@36
Congou, Fancy ---- 42@4a
Oolong
Mediant .........-.- 39
Cheiee 2 a 45
Baney ...2.....5...-.4 50
TWINE
Cotton, 3 ply cone ---. 33

Cotton, 3 ply pails .... 35

Wool, 6 py .0.4.2-.-.«« 18
VINEGAR
Cider, 40 Grain .....--. 20

White Wine, 80 grain. 26

White Wine, 40 grain. 20
WICKING

No. 6, per gross ..... 16

No. 1, per gross .... 1 25

No. 2, per gross .--. 1 60

No. 3, per gross -... 2 00

Peerless Rolls, per doz. 90

 

Rochester, No. 2, doz. 50
Rochester, No. 3, doz. 2 00
Rayo, per coz. -.---- 75

WOODENWARE

Baskets

Bushels, narrow band,
wire handles ....... 1 76

Bashe!ls, narrow band,
wood handles --..--.. 80
Market, drop handle. 90
Market, single handle. 95
Market, extra, —---...~ 1 60
Splint, large —---...-- 8 50
Splint, medium ------ 7 50
Splint, small ~...----- 6 50

Churns
Zarrel, 5 gal., each ._ 2 40
Barrel, 10 gal., each-. 2 55
3 to 6 gal., per gal. -. 16
Pails

10 at. Galvanized -.-- 2 40
12 qt. Galvanized --. 2 60
14 qt. Galvanized ---- 3 00
12 qt. Flaring Gal. Ir. 5 00
10 at. Tin Dairy .... © 09

Traps
Mouse, Wood, 4 holes- 60

Mouse, wood, 6 holes. 170
Mouse, tin, 5 holes .. 65
tat, wood —_.-...---.. 1 00
Rat, apring —.......... 1 00
Mouse, spring ------- 30
Tubs
Large Galvanized = 2
Medium Galvanized —. 7 25
Small Galvanized -.. 6 50
Washboards
Banner, Globe --...... 5 50
arass, single .......-.- 6 00
Glass. singié ...4.... 6 00
Double Peerless -.-.-. 3 50
Single Peerless -.---- 7 60
Northern Queen -..-... 5 50
Univeraal .........4 7 25
Wood Bowls
13 . Butter .......08 06
5 in. Butter ........ 9 00
17 in. Butter ....<.- 18 00
19. in, Butter ........ 25 00

WRAPPING PAPER

Fibre, Manila, white. 05%
Wo. Ft. Fibre .......-. . 08

Jutchera |. FB. onsen 06%
MOTE eee ens OT%
Keatt Strive .........— 09%

YEAST CAKE

Magic, 3 doz. -.-...-« 2 70
Sunlight, 3 doz, -.... 2 70
Sunlight, 1% doz. -. 2 35
Yeast Foam, 3 doz. -. 2 70

Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per dos. 3@

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, April 19—We have to-
day received the schedules, reference and
adjudication in the matter of | Reuben
Markman, Bankrupt No. 3143. The mat-
ter has been referred to Charles B. Blair

as referee in bankruptcy. The bankrupt
is a resident of Grand Rpaids, and his
occupation is that of a decorator. The

assets of $139 with lia-
bilities of $4,025.13. The court has writ-
ten for funds and upon receipt of the
same the first meeting of creditors will
be called and note of the same made
herein. The list of creditors of said bank-
rupt are as follows: a
City of Grand Rapids -----~- a eee
General Paint & Varnish Co.

schedules show

‘hi 498.00
Chicago -------------------- 98.
J. B. Pearce Co., Cleveland ...---- 50.00

is © ietruets > s ; Ce a
Indiana Indistructable Paint Co ke

Chicago ----------—--------------
on: Western Oil Co., Grand Rap. 21.20
Lenox Wall Paper Co., New York 120.00
John lL. Armitage & Co., Newark, :

N. og. : 59.00
‘arnis or ‘ts Co., Brooklyn,
Varnish Product 7 ws
Gus-Kay Paint & Varnish Corp., :

New York ; 512.00
is. I. Dupont De Nemours & Co., :

Wilmington, Delaware 99.25
Gold Oil Co., New York . 35.00
Adam J. Bosand, Woodhaven, N. ¥. 212.00
Reliable Paste Co., Chicago 32.00
A G. Hoffman, Grand Rapids 1,000.00
Stouten & Co., Grand Rapids 228.12

Leonard & Sons, Grand Rapids --~- 212.00
West Side Coal Co., Grand Rapids 28.00

Modern Wilner Friends, Inc., N. ¥. 600.00

In the matter of Rendezvous, a Michi-
gan corporation, an order for the pay-
ment of current expenses ol administra-
tion has been made.

In the matter of Zelda M. Phelps and
Kenneth Bartholomew and Tri-City Bak-
ing Co., Bankrupt No. 2902, the trustee

has filed his final report and aecount and
a final meeting of creditors has been
called for May 6. The report and account
of the trustee will be considered and
passed upon. The claims will be allowed
and expenses of administration and a first
and final dividend to creditors will be
declared and ordered paid.

In the matter of Kent Building Co.,
formerly H. H. Albrecht & Co., Bankrupt
No. 2987, the trustee has filed his final
report and account, and a final meeting
of ereditors has been called for May 6.
The trustee's final report and account
will be passed upon, Expenses of admin-
istration, as far as the funds on hand
will permit, will be ordered paid. There
will be no dividend for general creditors.

In the matter of Ethel Rosenberger,
Bankrupt No. 3025, the trustee has nled
his final report and account, and a final
meeting of creditors has been called for

May 6. The report and account ot the
trustee will be considered, expenses of
administration will be ordered paid and,
if possible, a first and final dividend de-
clared and ordered paid to general cred-
itors. 7

April 17. We have to-day received the
schedules, reference and adjudication in
the matter of Wray J. B:ackburn, Bank-
rupt No. 511i. The matter has been re-
ferred to Charles B. Blair as referee In
bankruptey. The bankrupt is a resident
ot Muskegon, and his occupation 18 that
of a merchant. The schedules show as-~-
sets of $84/.1o of which $500 is claimed
as exempt, with liabilities of $2,901.10.
The court has written for funds and upon
receipt of the same, the first meeting of
creditors will be called and note of the
same made herein. The list of creditors
of said bankrupt are as follows:

Hume Grocer Co., Muskegon - ----$203.45
Moulton Grocer Co., Muskegon -- 257.36
Lee & Cady Grocer Co., Muskegon 46.64
Reid Murdock & Co., unknown -- 27.94
Levy & Son, Muskegon ee 154.65
T. Schillaci Co., Muskegon ------ 339.81
Peoples Milling Co., Muskegon -- 52.12
Muskegon Candy Corp., Muskegon 115.85
stiendier Paper Co., Muskegon -- 75.93
Sanitary Dairy Co., Muskegon 121.40

D. Christie, Muskegon
Muskegon
Muskegon

Baking Co.,
Baking Co., ‘
Biscuit Co., Detroit
Biscuit Co., Muskegon
Wolffis Bros., Muskegon

Francis Jiroch, Muskegon

Horton Cato Mfg. Co., unknown
Wit & Van Andle, unknown
Swift & Co., Chicago -- :
Standard Oil Co.. Muskegon ~-----
J. J. Burggraaf, unknown

.S. H. Fink, Muskegon : - a
Van Westenbrugge, Grand Rapids 38.60
Lumberman’s Natioal Bank,

Muskegon —_.--------------
A. J. Kasper, Muskegon --
Merkle Broom Co., unknown -
Renfro Brothers, unknown
Proctor & Gamble, Detroit ~--~----
Arbuckle Brothers
Mona Lake Ice Co.,
General Cigar Co. ---- i.
Anderson Packing Co., Muskegon

Heights ----- : a Ne

Winner
Muskegon
National
Kekman

300.00

Muskegon ~---

Terry Tea Co., Muskegon - Co ae
Constan M. Colignon, Muskegon -- 113.13
John Hughes & Son, Muskegon —_- 17.50
City of Muskegon Lee 44.27

 

 

 

 

MICHIGAN

April 25. We have to-day received the
schedules, reference and adjudication in
the matter of Carl A. Breurer and Adolph
F. Breurer, individually and as copart-
ners, trading as Grand Bowling Academy
and Banquet Beverage Co., Bankrupt No.
3144. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt concern is located at Grand
Rapids. The schedules show assets of
$4,955.18 with liabilities of $4,801.80. Carl
Breurer shows assets of $665 of which
$250 is claimed as exempt, with liabili-
ties of $623.59. Adolph Breuer, shows
assets of $1,506.23 with liabilities of $5,-
750. The first meeting of creditors will
be called promptly and note of the same
made herein; the list of creditors of said
bankrupt are as follows:

Walter J. Breuer, Grand Rapids
Mnaitowoc Products Co., Mani-

$200.00

towoc, Wis. -- oo ~--~-2,300.00
Brunswick-Balke Collender Co.,

Detroit : i 2RO:49
Uv. S. Sanitary Specialty Corp.,

Chicago _-. ioe
M. Braudy & Sons, Grand Rapids 175.00
Marx-Rawolle, Chicago a ABn0
Liquid Carbonic Co., Chicago __.. 39.00
Muskegon Bottling Co., Muskegon 199.35

I. Comstock, Grand Rapids _ gi.76

General Tire Co., Grand Rapids 27.00
OReilly Hdwe. Co., Grand Rapids — 2.25
Michigan Bell Tel. Co., Grand Rap. 24.85
Mich. Welding Co., Grand Rapids 9.50
Viergever & Berman, Grand Rapids 49.00
J. DeVogel, Grand Rapids 8.75
Great Lakes Coca Cola Bottling

(o., Grand Rapids / 5.00
Woltona Co., Grand Rapids —_ 47.89

Vanden Berge Cigar Co., Grand R. 30.70
Aetna Window Cleaning Co., G. R. 2.00
Bert Coreoran, Grand Rapids 168.00
Crystal Candy Co., Grand Rapids 4.65
G. R. Gas Light Co., Grand Rapids 33.66
City of Grand Rapids : Se 2.20
Consumers Power Co., Grand Rap. 21.33
INent State Bank, Grand Rapids__1,000.00

A. Hansen, Big Rapids __._...___. 100.00
Consumers Ice Co., Grand Rapids 9.67

Grombacher & Major, Grand Rapids 84.00
I’. Steketee & Sons, Grand Rapids 123.65

‘Friedrich Music House, Grand R. 3.00
Scribner Coal Co., Grand Rapids ~~ 46.75
Ray Watkins, Grand Rapids - 128.00
Friedman Spring Dry Goods Co.,
Grand Rapids Cee ee
Winegar's, Grand Rapids a SSS
Naylor Upholstering Co., Grand R. 10.00

City Coal & Coke Co., Grand Rap. 28.00
Huyge & Backart Coal Co., Grand R. 25.00
G. R. Art Glass Co., Grand Rapids 11.80

Thor Electric Co., Grand Rapids 1.25
Consumers Ice Co., Grand Rapids 17.67

Dr. Wm. BR.
Dr. Horace J.
Kent State

April 25.

schedules,

jarney, Grand Rapids 6.00
Beel, Grand Rapids 10.00
Bank, Grand Rapids _2,750.00
We have to-day received the

reference and adjudication in

the matter of Kate L. Chase, Bankrupt

No. 3145. The matter has been referred

to Charles B. Blair as referee in bank-

ruptey. The bankrupt is a resident of

Grand Rapils, and his occupation is that

of a milliner. The schedules show assets

of $250 of which the full interest is claim-
ed aS exempt, with liabilities of $629.55.
fhe court has written for funds and upon

receipt of the same, the first meeting of
creditors will be called, and note of the
same made herein. The list of creditors

of said bankrupt are as follows:
Madison Square Advertiser, G. R. $ 8.3

Mulder-DeVos Electric Co., G. R. 3.78
DuBois Munn Co., Grand Rapids__ 89.34
J. EK. Bachelder, Grand Rapids ____ 20.00
Koven Hat Co., Chicago ____._ s«16,. 50
Reed Brothers Co., Cleveland ____ 366.63
M. S. Johnson, Charlotte 125.00

April 25. We have to-day received the
schedules, reference and adjudication in
the matter of Arend Geldhof, Bankrupt
No. 3146. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his ocecupatio is that
ot a Jaborer. The schedules show assets
of $270 of which the full interest is claim-
ed as exempt, with liabilities of $1,652.03.
lhe court has written for funds and upon
receipt of the same, the first meeting of
creditors will be called and note of the
same made herein. The list of creditors
ot said bankrupt are as follows:

Battjes Fuel & Bldg. Co., Grand R. $ 76.78

Comstock & Graves Tire & Vul.

Co., Grand Rapids fo 50.00
Douma & Son, Grand Rapids ___* 20.00
Doyle, Clute, Carlisle Co., Grand

RapItS peek 40.00
John Englehard, Grand Rapids __.. 77.20
G. R. Savings Bank, Grand Rapids 50.00
G. R. Wood Finishing Co., G. R. 151.50
R. M. Hollingshead Co., Detroit 8.50

Kutsche’s Hdwe. Co., Grand Rapids 100.00
Leitelt Iron Works, Grand Rapids 300.00
Frank J. McKnight, Grand Rapids 107.70
S. H. Metcalf & Co., Grand Rapids 220.00
Peake-VanderSchool Electric o.,

Gig Ragiqde 35.00
C. F. Peterson Coal Co., Grand R. 50.00
John Rice, Grand Rapids — g35
Rosendall Co., Grand Rapids : 30.00
Schroeder & Treymane Co., St r
_ Louis, Mo. ee tae 25.00
Van Rossum Plumbing Co., G. R. 300.00

April 25. We have to-day received the
schedules, reference and adjudication in
the matter of Robert Glach, Bankrupt No
3147, The matter has been referred to
Charles B. Blair as referee in bankruptcy
The bankrupt jis a resident of Grand

May 4, 1927

TRADESMAN

 

MICHIGAN BELL
TELEPHONE CO.

Long Distance Helps Get Out

Quick Information on Price Changes

 

KEeNTUCKY-WEST VimomtA COAL COMPANY
ecuvene or
AL AND CO
meertam (eye! OO
GRAND RAPIDS, MICHIGAR

oe Qua
es ones

E.u.Dickey, Keres

Michigan Bell Telephone Coe, December 7th, 1926,
CITY.
Oear Sir:

We ere creat believers in Tong, Distance service,
especially so during the winter months when our salesmen sre
unable to travel the territory on account of snow ond ice,

| and, of course, the winter months ere cur big months, und
| without Long Distance service, we know our business would

suffer matoriallye

During the time prices are changing, we can cover,
at least, twenty five customers out of town on the Long
Distance ‘phone, whereas if we were to depend upon persona
calls, we would not be able to get in touch with even half
this amounte

 

 

 

 

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Latest Arrivals — Strawberries, Pineapples, New Po-
tatoes, Valencia Oranges, Texas Onions.

 

 

 

 

R. J. FERNEY CO.

 

   

lee CUSTOM HOUSE BROKERS

IMPORTERS’ AND
EXPORTERS’ AGENTS
CUSTOMS ADVISORS
MARINE INSURANCE

WORLD WIDE
CONNECTIONS
FOREIGN TRADE
SERVICE

434 Kelsey Bldg.
Dial 8-2616

 

 

 

 

 

eo

 

 

Se aaa icace he Re

 

 

 

 

+

eo

 

May 4, 1927

MICHIGAN

TRADESMAN

31

 

Rapids, and his occupation is that of a
laborer. The schedules show assets of
$250 of wrich the full interest is claimed
as exempt, with liabilities of $1,908.58.
The court has written for funds and upon
receipt of the same the first meeting of
creditors will be called and note of the
same made herein. The list of creditors
of said bankrupt are as follows:

Gitbert Koontz, Gladwin =-___.-__ $113.00
Galdwin State Bank, Gladwin —-_ 288.65
Charles Wolahan, Gladwin 23.50
George Glach, Gladwin —__
Floyd Meyers, Gladwin __----------
Home Fuel Co., Grand Rapids ----
Hills & Healey, Grand Rapids ---- 4.93
Madison Square Hdwe. Co., G. R. 8.95
Madison Square Meat Market, G. R. oo
o.

 
 

M. N. Parris Dry Goods Co., G. R.

Leo Bendekgery, Grand Rapids -- 12.00
Jerry M. Miller, Gladwin ____----- 18.95
Mrs. Iris Gelsch, Grand Rapids -- 55.00
Ww. H. Hammond, Gladwin __------ 18.00

April 25. We have to-day received the

schedules, referee and adjudication in the
matter of Jared W. Arnold, Jr., Bankrupt
No. 3148. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Traverse City, and his occupation is that
of a laborer. The schedules show assets
of $175 of which the full interest is claim-
ed as exempt, with liabilities of $2,016.91.
The first meeting of creditors will be
ealled as soon as funds Are received, and
notice of the same will be made therein.
The list of creditors of said bankrupt are
as follows:
T. C. State Bank, Traverse City_-$516.21
First National Bank, Traverse City 472.64
Peoples Savings Bank, Trav. City 412.00
William Noteware, Traverse City— 258.75
Bank of Williamsburg, Williams-

burg ae : oo  S6t.aL

In the matter of G. Leslie Runner,
Bankrupt No. 2962, the trustee has filed
his final report and account, and a final
meeting of crelitors has been called for
May 9. The trustee’s final report and
account will be considered and passed
upon. Expenses of administration will
be ordered paid, and a final dividend to

general creditors will be declared and
ordered paid.
In the matter of Louis A. Lambert,

Bankrupt No. 2817, the trustee has filed
his final report and account, and a final
meeting of creditors has been called for
May ¥. The report and account of the
trustee will be considered and approved.
The expenses of administration will be
ordered paid, as far as the funds on hand
will permit. There will be no dividend
to general creditors, and there may be a
payment to preferred tax claims filed and
allowed.

April 26. On this day was held the
first meeting of creditors in the matter
of John M. O’Brien, Bankrupt No. 31382.
The bankrupt was present in person and

represented by attorney A. E. Ewing.
Creditors were represented by Jewell,

Face & Messinger, attorneys. No claims
were proved and allowed. No trustee was
appointed. The bankrupt was sworn and
examined, without a reporter. The first
meeting then adjourned without court and
the case has been closed and returned to
the district court as a case without as-
sets.

April 26. On this day was held the
first meeting of creditors in the matter of
A. C. Weimar, Bankrupt No. 3128. The
bankrupt was present in person and rep-
resented by attorney Leo C. Lillie. No
creditors were present or represented.
One claim was proved and allowed. One
petition for reclamation was filed and
allowed. No trustee was appointed. The
bankrupt was sworn and examined, with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Fred R. Morse, Bankrupt No. 3121. The
bankrupt was present in person and rep-
resented by Horace T. Barnaby, attorney.
One creditor was present in person. No
claims were proved and allowed. The
bankrupt was sworn and examined, with-
out a reporter. C. C. Woolridge was
named trustee, and his bond placed at
$100. The first meeting then adjourned
without date.

On this day also was held the first
meeting of creditors in the matter of
Ernest F. Glinke, Bankrupt No. 3130. The
bankrupt was present in person and rep-
resented by attorney Lucien F. Sweet.
Creditors were represented by Jackson,
Fitzgerald & Dalm. Claims were proved
and allowed. The bankrupt was swern
and examined, with a reporter present.
M. N. Kennedy was elected trustee, and
his bond placed at $1,000. The first meet-
ing then adjourned without date.

April 28. On this day was held the
meeting and show cause to creditors in
the matter of Amos M. Carpenter, Bank-
rupt No. 2979. The bankrupt was present
in person and represented by Jewell, Face
& Messinger, attorneys. The trustee was
present by Fred G. Stanley, attorney. One
witness was sworn and examined, with-
out a reporter. The attorneys present
were directed to-agree upon order upon
the petition of the trustee and report to
the referee. The hearing and show cause
then adjourned without date.

April 29. On this day was held the

show cause on sale of assets free and
clear of liens, the sale and the show
cause on the acceptance of a compromise
offer made to the trustee. The trustee

was present by Mr. Johnson and repre-.

sented by Corwin & Norcross, attorneys.
Grand Rapids Trust Co. was present by
Mr. Wells and represented by Travis,
Merrick, Warner & Johnson. Creditors
were present in person. The party offer
in compromise was represented by Jewell,
Face & Messinger. The property was
decreed to be sold free and clear of liens
and encubrances, except on possible right
of reclamation. The offer of E. C. Mc-
Cobb in the sum of $50,000 for the Grand
Rapids plant was accepted and confirmed.
This sum is to be paid part in cash and
part by reduction of the lien of the mort-
gage securing the bond issue and by a
correspondent reduction of the deficiency
claim of such mortgagee. The offer of
compromise was accepted and confirmed.
The meeting then adjourned without date.

April 27. We have to-day received the
schedules, reference and adjudication in
the matter of James L. Deitz, Bankrupt
No. 3135. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Niles, and his occupation is that of a
laborer. The schedules show assets of
$150 of which the full interest is claim-
ed as exempt with liabilities of $876.50.
The first meeting of creditors will be call-
ed promptly and note of the same made

herein. The list of creditors of said
bankrupt are as follows:
Regina Corp., Kalamazoo —___--~- 62.25
Troost Bros... INHES <2.) oo 255.00
Hamilton & Anderson, Niles —.--. 67.00
Amer. Dry Cleaners Co., Niles -. 4.50
Harry Bernard, Niles --_------ no 2.40
Blaekmond Jewelry & Optical

Store, Nes oo 4.25
Consumer's Coal Co., Niles __----$ 14.50
B. F. Gousins, Niles : a. USiEOe

DePoy Motor Co., Niles - ale 3.50
Diamond Tea Co., South Bend
Go.den Rule Store, South Bend —_
india Tea Co., South Bend _______ 4.50

Dr. i. Re Imelerient, Niles ....-_.. 10.00
international Correspondence

School, Scranton, Pa. =._--._-____. $5.00
Landsman Clothing Store, Niles -. 10.95
Longs Grocery Store, Niles ---- 42.65
William tmrah, Niles... so 62.67
Niles Gas Light Co., Niles ~_--~--- 9.50
Nies Transfer Co., Niles —-.---- 3.50

Dr bs OME Bouts, Niles 0
»tudebaker Corp., Niles
Webber & Sears, Niles
Winters & Winters, Niles —-__---
Yorow Cab Co. Niles .__._..___.

April 28. We have to+day received the
schedules, reference and adjudication in
he matter of Donald H. Starks, Bankrupt
No. 5149. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Traverse City, and his occupation is that
of a laborer. The schedules show assets
of nothing, with liabilities of $9,339.90.
The court has written for funds and up-
on receipt of the same, the first meeting
of creditors will be called and note of the
same made herein. The list of creditors
of said bankrupt are as follows:
Automotive Parts Co., Grand Rap. $ 10.94
Alemite Lumber Co., Grand Rapids — 8.54

Brown & Sehler Co., Grand Rapids 64.04
Builtweil Products Co., Bay City 35.50
Detroit Electric Co.. Grand Rapids 83.57
Durwyllan, Co., Patterson, N. J. -. 27:48
Dro Mite. Co., Chicago —.. ee 3.36
Db. F. Goodrich Tire Co., Detroit —. 668.78
Gillman & Moor Co., Saginaw ---. 57.86
Greenleaf Corp., Detroit _-_.______ 22.50
Hazeltine & Perkins, Manistee 17.38
Harrison ©@o., Chicago 2.2 17.87
H. M. Hollingshead, Detroit ~-_-_-- 35.50

Independent Electric Co., Muskegon 43.48
Jenkins Vulean Spring Co.,

Biehmiond, fund: oo 33.00
Middleton Mfg. Co., Milwaukee —_ 102.09
Reliable Tire Co., Muskegon —-_-~ 371.25

Sherwood-Hall Co., Grand Rapids 107.36
Safe Padlock Co., Lancaster, Pa.
Schroelder & Tremayne, St. Louis 4.80
Steindler Paper Co., Muskegon -_-_ 2.68
Protecion Products Co., Kalamazoo
Record Eagle, Traverse City ----
Mich. Bell Tel. Co., Traverse City 4.21

T. C. Light Co., Traverse City -_ 12.90
U. S. Tire Co., Wastfield, Mass. 5.38
Geo. Wilkenson, Muskegon ___-~--- 39.00

Northern Auto Parts, Traverse City 35.75
Robert H. Kirschmann, Muskegon 1,219.71
Robert H. Kirschmann and N, A.
Cobb; Muskegon oo 6,159.53
————_+->_—_
Grocer’s Figures Fine—Do They Re-
flect Facts?
(Continued from page 20)
differential. Thank you very
Come again.”

much.

Regardless of your business, that is
excellent advertising—optimistic, hap-
cheerful. It suggests
It is a magnet to
draw good will plus trade anywhere.

We may have drifted so far from
old time respect. for law that the say-
ing, “It is the law,” does not hit us so

py, smiling,
pleasure in service.

 

at that
really

as it should do. Yet
who

hard
there are few among us
like to get mixed up in anything shady,
regardless.
Quoting an
many trade papers question: “Palm-
Aus-

Australian news item,

olive maintains resale price in
tralia—why not The
is that it is the law that the manufac-

turer who cares to do so can fix a

nere?” answer

minimum resale price on his product
and the courts will back
Great Britain and many of the Brit-
ish offshoots.

him up in

The biggest drug chain the world
operates in Great Britain. Virtually
every advertised item it handles 1s
sold under a minimum price regula-
tion. It is unable to retail any of
those things for the slightest fraction
less than the smallest one-store drug
gist charges. Yet it grows and pros
pers. How?
Two ways: It renders exceptionally
good, pleasing service. Its stores are
gems of good arrangement, charm and
convenience. It also manufactures
many items under its own label, and
those it can sell as it likes. But the
first
the principal cause of its success.

The

fore Columbus set foot in Santo Do-

reason—exceptional — service—is

Briton was a trader long be-

mingo. His experience is centuries

longer than ours. Some day our law-
givers and courts will catch up with
British trading
doubt about it—for the right of the
manufacturer of an article to say how

common S€nse-—-HoO

it shall be handled is grounded on com-
mon sense—‘and the law is common
sense.”

But retailers everywhere can hasten
the day of the maintained resale price
—provided they are in earnest about
it. This can be done by intelligent,

concerted action; by talking up and

writing up the issve; by jarring our

congressional representatives; and—

perhaps most important—by backing

up those who protect our earnings

Paul Findlay.

now.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

Fixtures For Sale—Mahogany clothing
cabinets with revolving racks. Others
with pull rods, suitable for men’s or wom-
en's clothing. Shelving and show cases.
Going out of business. Will sell at frac-
tion of original cost. Apply Kalamazoo,
Mich., 110 West Main St., Martin Stores
Corporation. 565

FOR RENT—Village Inn, at Walled
Lake. Accommodates twenty-five room-
ers, seventy-five diners. Completely fur-

nished. Beautiful grounds and lake front.

Very low rent to worthy party. Address

owner, Box 412, St. Petersburg, Florida.
567

FOR SALE—Pioneer building at Walled
Lake; six stores, six flats. Big income
property. For sale on easy terms. Good
opportunity for theater, meat market,
grocery, dry goods, ete. Will consider
taking mortgage in on deal. Owner, Box
412, St. Petersburg, Florida. 568
WE SELL RETAIL AND WHOLESALE
stores, manufacturing plants, or any
going business, city or country. Quick
results. FRANK P. CLEVELAND & CoO.,
1006-6 N. Clark St., Chicago. 569
Want to know of good location for a

creamery. Must be in good dairy terri-
tory. Address No. 570, c/o Michigan
Tradesman. 570

NEARLY NEW ELEVATOR FOR
SALE~—Electric, two-ton capacity. Made
to serve first, second floor and basement.
Slightly used as combination freight and
passenger. Good as new. Cash or terms.
Cheap. Burrell Tripp, Allegan, Mich.

564

CLOTHING and shoe business, estab-
lished twenty-five years. Great tourist
and farmer trade. Unusual opportunity.
Healthiest climate. Lindquist & Jacob,
Park Rapids, Minn. 652

FOR SALE OR TRADE—240-acre farm
six miles from Petoskey. Good land, fair
buildings, fruit, fine water. Lot of new
seeding. Sell cheap, or will trade for
stock merchandise. A. J. Crago, Petos-
key, Mich. 554

FOR SALE—Grocery store.

I am now
offering one of the best i

groceries in

Newton, Kansas, doing a strictly cash
business. Better than $50,000 a year.
Low rent. Good reason for selling. Look
me over. Greer Cash Grocery, Newton,

Kansas. 555
GENERAL STORE WANTED — Have
cash and gilt edge Detroit property for
live business in small town, with or with-
out building. Send particulars to N.
Sutherland, 2955 Grand River, Detroit,
Mich. 556
FOR SALE—Good clean stock of gen-
eral merchandise and fixtures, located in

a thriving little town. Old established
business. Will inventory about $10,000.
Will give good lease or sell building.

Reason for selling, to settle an estate.
Address Box 19, Palo, Mich. 557
HUSSMAN, GRUENDLER and _sstan-
dard makes freezer display cases; butch-
er’s coolers, grocers’ boxes; 100 sets com-
plete bar fixtures. Priced right. St.
Joseph Transfer Co., St. Joseph, Mis-
souri. 558
FOR SALE—100-foot lake and _ road
front with garage and boat shop with
equipment for doing most any kind of
work. Located on Clam Lake, %4 mile
from beautiful Torch Lake, with very good
business. For particulars, write Dan G.
Berg, R. No. 1, Bellaire, Mich. 559
FILLING STATION—For sale or lease.
Battery and tire repair shop in connec-
tion. On US-131. Harold Edger, Howard
City, Mich. 561
For Sale—Dry goods, furnishing goods,
stock in Detroit suburban town of about
6,000. Splendid surrounding business
drawing territory. Clean stock. Inven-
tory slightly over $20,000. Worth investi-
gating. No stock buyers. Address No.
562, c/o Michigan Tradesman. 562
For Sale—Something new in duplicate
receipt books, two or four to the page;
and scale books. The Observer, Saline,
ee

Mich. — 563. _

THIRTY-FIVE ROOM SUMMER HO-
TEL AND SEVEN COTTAGES FOR
RENT—New equipment. Electric light

and running water. Located on beauti-
ful point between Elk and Round Lakes
and nine miles from M-11 at Elk Rapids,
Michigan. Beautiful virgin timber, fine
fishing, boating and bathing. Motor and
row boats. Camp sites and two miles
of excellent lake frontage. Owners will
accept as rental one-half of gross income
from rooms and cottages. Operator to
have entire income from meals. State
experience and references in first letter.
Address Earl M. Grove, 321 Bay street,
Traverse City, Mich. 554
FOR SALE--A general store on M-14
in Southeastern Michigan. Fine location.
Reason for selling, ill health. Address
Charles Salter, St. Johns, Mich. 547

FOR SALE—A meat market located in
thriving town in close proximity to the
eity of Flint. Doing a good conservative
business. This market is the best equip-
ped outfit north of Detroit. Ill health
only reason for selling. H. C. Agans,
Fenton, Mich., Lock Box 152. 536

FOR SALBE—Up-to-date drug store, city
of 13,000 about 100 miles north of Grand
Rapids. Best location in city. No foun-
tains, and about $8,000 investment. Will
net owner $6,000 per year. Terms to suit
buyer. Address No. 538, c/o Michigan
Tradesman. 538

For Sale—Thriving, successful retail
business 8 years old, with yearly earning
of over ten thousand dollars, net. Last
year equal to past 5 year average. Lo-
cated on Monroe Ave., in Grand Rapids’
best business section. Established trade,
and trained organization. Any man or
woman with business experience and
common sense can operate. Price, $22,500
plus inventory. Fifteen thousand dollars
cash (minimum) needed. Full particulars
given to those interested and able to
swing this attractive proposition. Write
No. 531, c/o Michigan Tradesman for ap-
pointment, at which time full details,
ete.. will be given. 531
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
_ LOUIS LEVINSOHN, Saginaw, Mich.

Pay spot cash for clothing and furnish-

ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566

 

32

 

 

MICHIGAN TRADESMAN

May 4, 1927

 

Gobby Gleanings From Grand Rapids.

Grand Rapids, Mav 3—The Sales-
men’s Club of Grand Rapids will give
a dancing party at the Capitol ball
room Friday evening, May 6.

Milton Smith, who has been cover-
ing Illinois territory for the Duchess
trousers, has returned to Grand Rapids.

The Phelps Hotel, at Greenville, has
been sold to Mr. Ansted of Grand
Rapids. Ali the boys visiting Green-
ville will certainly miss the Barnabys,
who have conducted this hotel for
some time.

R. W. Bentley, who has represented
the Blackmer Pump Co. in Michigan
for several years, has had his territory
changed to Eastern Pennsylvania,
Delaware and Maryland, with head-
quarters in Philadelphia. At the next
meeting of Grand Rapids Council, the
following letter of regret from Mr.
3entley will be presented:

“Tt is with regret that this letter
must officially tender my resignation
from the office of Conductor of Grand
Rapids Council, but due to my being
permanently transferred to Phila-
delphia, it must be.

“The friendships made with brothers
so loyal and true will long be cherish-
ed and I can look back with fondest
memories of the pleasant times I had
with Councilors of No. 131.

“May the Grand Council at Grand
Rapids be the greatest success ever
this June and No. 131 ride on the high
tide of success and prosperity through
all the years to come.”

Lee M. Hutchins left school at Ionia
fifty-four years ago May 1 and entered
the employ of Taylor & Cutler, whole-
sale and retail druggists. He was
then 16 years of age. From Taylor &
Cutler he went to the wholesale drug
house of Williams, Davis, Brooks &
Co. at Detroit. He came to the
Hazeltine & Perkins Drug Co. twenty-
nine years ago June 13. It happened
that June 13 that vear fell on Friday.
Dr. Hazeltine undertook to convince
his new associate that it would be un-
lucky to start in with a new house on
Friday, the 13th, but Mr. Hutchins
laughed at the idea and kept to work.
And he has been working ever since,
with few absences from illness and
none from idleness. Last week he at-
tended the annual convention of the
National Wholesale Druggists Associa-
tion at St. Louis and acted as toast-
master at the main banquet. He took
active part in every feature presented
at the convention.

Harvey Gish left Saturday for a trip
through Wisconsin, Minnesota and
Manitoba. He will be gone until some
time in Julv. He has given up his
apartments in the Morton House and

reopened his home on Gladstone
avenue. _
Benj. F. Parmenter, the veteran

traveling man, who has been on the re-
tired list for about a dozen years, 1S
now located at Grandville, where he
is under observation.

Jackson D. Dillenback, a former
newspaper man of Grand Rapids, who
has resided at Denver for nearly fifty
vears, suffered a stroke of paralysis
about seven weeks ago, and is slowly
recovering from the effects ot the at-
tack. He still tas many friends in
Grand Rapids who hope to see him
make his usual annual visit to Grand
Rapids next fall. Roy H. Randall.

—_+ +2 __—__
Interesting Reunion of the Old Time
Travelers.

The first annual reunion of the Old
Time traveling salesmen was held at
the Hotel Pantlind Saturday evening
April 30. Invitations were sent out toa
great many men who had traveled out
of Grand Rapids between 1880 and
1910 and about 200 men and their

ladies responded to this invitation.

A meeting was called for 3 o'clock
in the afternoon and from 3 to 6:30
some of these men who had not met
each other for years renewed old ac-

quaintances and had a very enjoyable
time.

At 6:30 a banquet was served in the
English room and after the banquet,
George W. McKay, chairman of the
evening, read about fifty letters of re-
grets from some of these old time
salesmen scattered all over the United
States. Mr. McKay then introduced
Leo A. Caro as the toastmaster of the
evening. Mr. Caro recalled a great
many interesting incidents which came
to his mind during his many years of
traveling and introduced E. A. Stowe,
editor of the Michigan Tradesman for
forty-four years, who had been in
close contact *with the traveling men
of Michigan all those years. From a
list of 103 traveling men, who had
passed to the Great Beyond, Mr.
Stowe selected twenty-five names at
random and from the incidents he
could remember in connection with
these men’s traveling lives, he gave
a very interesting talk, the subject of
which was “Memories.”

The toastmaster then introduced Lee
M. Hutchins, manager of the Hazel-
tine & Perkins Drug Co., who gave
a very pleasing and entertaining talk
on “The Traveling Man.” As the oc-
casion was the 55th anniversary of
Mr. Hutchins’ entrance into the mer-
cantile business, and as during all
these years Mr. Hutchins had constant-
ly come in contact with traveling men,
it is unnecessary to say that his sub-
ject was thoroughly enjoyed by all
present.

The  toastmaster
Wilbur S. Burns, who very aptly re-
cited “The Traveling. Man’s Wife.”
Walter S. Lawton was then called up-
to a toast to “The

then introduced

on to
Ladies.”

Music was furnished during the ban-
quet by the Crescent Trio and Fred A.
Caro. son of the toastmaster, who
gave several baritone solos, accompan-
ied by Walter Miles as pianist and
composer.

After the regular program, the
toastmester called upon several of the
old timers, many of whom have long
since retired from the road and were
either living lives of leisure or were in
some other line of business.

respond

All in all, the occasion was thor-
oughly enjoyed by every one present
and it was the unanimous concensus of
opinion that the banquet should be
made an annual affair. A rising vote
of thanks was given to George W.
McKay for his untiring efforts in mak-
ing this first meeting a huge success.

Roy H. Randall.
—_—_+2 +>
Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, May 3—The New
Sault Ste. Marie Hotel, one of our
leading summer hotels, is undergoing
a general overhauling. Mr. Welch, the
proprietor, is sparing no pains or
monev on the job. The new hardwood
floors are being sandpapered and some
readjustments are being made prior to
the opening, which will occur about
Mav 10. Mr. Welch is going to give
his personal attention to the business
again this year and is lookine forward
to a record breaking season. The ho-
tel is in‘ one of the best locations in
the city, directly opposite the locks

and within two blocks of the union ©

depot.
- 2 Muslaik, of Eckerman, has

opened a grocery store in the building
formerly occupied by John Upper
and will cater to the tourists as well
as to the Eckerman residents.

E. J. Barry & Co. are building a
vacuum storage vault in connection
with their cleaning works. The vacu-
um vault will be added to care for the
storage of fur garments and will be
the only one of the kind in the city.
It will have a capacity of 500 garments.
Heretofore many of the fur coats have
been sent to Detroit and other cities
for summer storage.

Leonard Everett, one of our well-
known young business men, is erect-
ing a gas filling station at Portage
avenue and Brady place. This is in
one of the best locations in that neigh-
borhood, being handy to the ferry dock,
affording our Canadian friends an op-
portunity to fill before going back
across the river, where the price of gas
is higher than in the States. The many
tourists who will cross into Canada
this season will help activities in many
other lines as well.

Thomas Hallisey has moved _ his
stock of groceries to the brick building
on Portage avenue, next to the Paul
Specialty Co., opposite the locks, and
is getting the place in shape for busi-
ness. He will have living apartments
in the same building and continue in
the grocery business. Mr. Hallisey is
a hard worker and gives the business
his personal attention, having his wife
as an assistant. They expect to run
the business on the cash and carry
plan.

A woman who is trying to reduce
her weight eats lightly at home, but
when she gets in a swell restaurant,
where they charge 40 cents for a cup
of coffee, how she does let go.

Chester Crawford, the popular mer-
chant and postmaster at Stalwart, was
a business visitor here last week. He
is also a radio fan and reports fairly
good results of. late.

Frank Gillott, the South Side gro-
cer, has given his store a new coat of
paint, inside and out. He has a clean
and well selected stock of groceries,
neatly arranged, which ‘makes his
place very attractive.

Hard work is a better tonic than
you can buy at the drug store.

Isaac DeYoung, Superintendent in
charge of the U. S. locks, has purchas-
ed the summer home of Dr. C. Mc-
Candless, on the banks of the Saint
Mary's River, adjoining the H. E.
Fletcher summer quarters, which is
one of the finest places along the river.
Mr. DeYoung is an expert gardner as
well as a civil engineer and expects
to devote some of his spare time to
experimental gardening.

We have gone back to Eastern
standard time, starting Monday, for the

summer, which will put us on the same

time as our Canadian friends.

The bakery of D. W. Draper, on
South Ashmun street, was destroyed
by fire last Friday morning. The
books and cash register were saved,
but the stock was badly damaged. The
loss was covered by insurance. Mr.
Draper has as yet not stated whether
or not he will start again. The bakery
enjoyed a good patronage and was in
a good location.

The Wilson auto bus line was sold
last week to the Mackinac Motor Bus
Co.. which is composed of Cedarville
and St. Ignace capital. The stock-
holders are H. P. Hossack, of Cedar-
ville, the Arnold Transit Co.. of Mack-
inac Island, and Prentiss Brown and
Seth McGregor, of St. Ignace. Mr.
McGregor will continue to drive one
of the busses and will be operating
manager for the new company. Mr.
Wilson. who has been in the bus busi-
ness for twenty vears, will continue
to conduct the freight and parcel ser-
vice between the Soo and St. Ignace.
G. Graham will continue as driver at
the Soo end of the route. Mr. Wilson
announces that the service will be im-
proved and that freight trucks will op-

erate between the terminal points
through the entire year.
William G. Tapert.

——

Criminal Carelessness of Men.

Boyne City, May 3—Talk about re-
forestation, we went out to look at a
piece of “cut over land.” Back in the
hills, it was. And when we say hills,
we mean hills, not little hummocks.
We went up an old logging road. The
trees were showing a faint green from
the bursting buds. The ground, so far
as the eye could see, was carpeted with
the faint pink glow of the anemonies.
The dark green of the leeks, showing
here and there where some venturous
plant had pushed up into the snow a
white tip. Liverwort in bunches, just
showing their white petals. Triliums
beginning to lift their lily buds. Now
and then a chipmunk, so tame that he
would sit up and stare and chatter.
Now and then a partridge would rise
and thunder away in the tree tops. Up
and up we walked, until it seemed that
we were at the top of the world, then
down and down again on the other
side of the divide. Closely set through
the timbers were the stumps of ancient
trees, enormous elms, hemlocks and
maples. But the things that interested
were old skidways, where the lumber-
men of a generation ago had piled
their logs for loading, and between the
rolling old skids were new trees, big-
ever than a man’s leg which had grown
since the timber was cut. Another
was an old camp building made of big
logs which had rolled down to the
ground. Not many of these old camps
have lasted that long. That arch
enemy of nature’s reforestation, fire.
has wiped them out. Dame Nature
will attend to the reforestation if fool
men will cease their criminal careless-
ness. Charles T. McCutcheon.

—_»+2+>—____

Karscher Law No Longer a Menace.

Saginaw, May 3—The State Senate
has amended Karscher bill, No. 256,
so that the effect of this law will not
restrict the sale of common drugs, nor
confine them exclusively to the regis-
tered pharmacist.

Many of our members have taken an
active interest in this bill and our leg-
islative committee has used its best
efforts to prevent any new law being
written which was not in harmony
with the best interests of the public.
The bill as originally introduced, was
dangerous. It is now safe and worthy
of your support.

It is pleasing to note that the
amendment reads, word for word, as
suggested by our Association, as
follows:

“Provided, further, that this act
shall not apply to stores or shops in
which patent or proprietary medicines
and ordinary domestic or household
remedies, such as the sale of is pro-
vided for in Section 1 of Act 134, Pub-
lic Acts of 1885, are the only drugs
and medicines sold at retail.”

Co-operation does pay.

P. T. Green,

Sec’'y Michigan Wholesale Grocers’
Association.

Sends Dime as Payment For Stolen

: Turnip.

_ Mexico, Mo., April 29—A worn dime
is the conscience money toll received
recently by Lewis Y. Moore, grocer,
from a former school girl here, now
a Denver resident, who writes to
“make restitution and payment” for the
theft of a turnip from his store “sev-
eral years ago.” “I took a dare and
snatched the turnip when your back
was turned,” the unsigned penitent
wrote, in sending the coin with her
“humblest apologies.” She realizes
now, she said, that the act was a theft.
—_++—————_

Nothing less than knowledge oi
your goods will give you confidence
in them. Nothing less than confidence

in them will make sales possible.

 

 

 

 

a"

ey eo -»

 

 

 

Why Sacrifice
Profits?

It is not necessary when you stock
and sell well-known merchandise
on which the price has been es-
tablished through years of consis-
tent advertising.

In showing the price plainly on
the package and in advertising

KG

Baking
Powder

Same price for over 3 5 years

25 aman QE

(more than a pound and a half for a quarter )

we have established the price—
created a demand and insured your

profits.

You can guarantee every can to
give perfect satisfaction and agree
to refund the full purchase price
in which we will protect you.

Millions of Pounds Used by the

Government

 

 

 

 

 

 

 

 

 

New Era Life Association
now issues the following
certificate forms:

FIVE YEAR TERM,
RENEWABLE AND
CONVERTIBLE

The Most Protection for the Lowest Cost

ORDINARY LIFE
TWENTY PAYMENT

ENDOWMENT AT
AGE SEVENTY —

These are full legal reserve, profit-shar-

ing contracts. We also issue a very at-
tractive Juvenile Certificate ASK FOR
DETAILS.

é

NEW ERA LIFE
ASSOCIATION

HOME OFFICE

Grand Rapids Savings Bank Building,
Grand Rapids, Michigan

 

 

 

 

 

 

 

 

 

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DELICIOUS for _. |
SALADS ané SANDWICHES

 

a : Peay a oer i we eS

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Maula eae | DELICIOUS for
MEY TT (er Se OT TT

The New Food
Sensation

AY, a new spread for sandwiches, by Kraft.

Here is a product that without special effort on our
part has become the second largest volume seller in the entire
Kraft line — and that within the short space of four months.
So you can easily imagine the opportunity for increased sales
on Kay now when we are using larger newspaper space in
advertising Kay than we have ever expended on any single
Kraft item.

This advertising is now telling your customers all about Kay.
Keep it on display to remind them.

KRAFT CHEESE COMPANY, General Offices, CHICAGO

 

 

 

 

 

 

KRAFT CHEESE