PRP Resign “ « ay HS 2 eA, 5) / ») NX ee o ) Za Rs (Oe a ees oi rag a 7 a WEG VEDIS 2 5 "Ss 6 q Ly My y/ % a ‘ j se / OTe OR Need OAS ; Sp SSA 2 ENC DEEZ GIN) JULES Ec Ors Nos CPPUBLISHED WEEKLY ¥ 775 UZ ADESMAN COMPANY, PUBLISHERSR 22 sinn2)) STO Ge eae ON OE SSE Wa fumber 2277 » Forty-fourth Year GRAND RAPIDS, WEDNESDAY, MAY 11, 1927 | The Glory of the Lilacs Oh, the glory of the lilacs When they wave ther royal plumes, When they lift their faces skyward And thew breath all earth perfumes: With the heart-shaped green leaves round them Shielding them from wind’s rough play H And the tiny, starry blossoms Massed in lovely clustered spray. Oh, the glory of the lilacs? Pale sweet purple, purest white, How they draw you, and entice you— How they fill your soul with light. For their sweetness has a magic That will soothe an old wound’s rain, And the look of them can summon Dreams of youth and joy again. Oh, the beauty of the lilacs In the park in proud display, On the wall by stately mansions, By the country’s green-clad way. They have thrilled, and, aye, shall thrill me To my heart's most secret dee ps— For they guard a little garden Where my mother sweetly sleeps. Adele Jordan Tarr. The old-fashioned way of “clearing the blood” in the Spring was to take liberal doses of a mixture of sul- phur and molasses. Nobody knows the reason for the almost universal faith in this formula, for modern medicine declares that it is of practically no value, but our grandparents kept their faith in it for many years. The modern physician knows that certain toxins do accumulate in the system during the winter. These toxins are caused by lack of out-door exercise, and by a diet too rich in meats and other concentrated foods. The modern way to remove the toxins and clear the system during the Spring months is to use STANOLAX (HEAVY) jor constipation Stanolax [Heavy] is a pure, carefully EEL refined, heavy bodied mineral oil. It lubricates the intestinal tract, kj i To Dealers making elimination easy and re- E storing normal intestinal activity. STANOLAX Stanolax [Heavy] is not a purgative [Heavy] or a cathartic. It does not increase offers you an the flow of intestinal fluids, but attains its results by purely me- chanical means. It is not habit excellent profit and a ae steady repeat forming: in fact, the dosage can be : business. Write oradually decreased after the first few days, and in most cases, even- for our prop- tually be discontinued altogether. osition. Stanolax [Heavy] is a safe and sure , : : f relief for constipation. _—— | Standard Oil Company’ + Indiana wratieniatonaan Ve nesta cithdceieaslashieseiei satin * SN ichsdeiintictenidesan earn rent ee hh OREN NO Ma. natal iil ~—s. nn tg gl ae WS. = eS, i KLIN Forty-fourth Year GRAND RAPIDS, WEDNESDAY, MAY 11, 1927 Number 2277 MICHIGAN TRADESMAN E. A. Stowe, Editor ~ PUBLISHED WEEKLY BY THE TRADESMAN COMPANY GRAND RAPIDS, MICHIGAN (Unlike any other paper.) Frank, Free and Fearless for the Good That We Can Do. Each Issue Complete in itself. DEVOTED TO THE BEST INTERESTS OF BUSINESS MEN. Subscription Price. Three dollars per year, if paid strictly in advance. Four dollars per year, if not paid in advance, Canadian subscription, $4.04 per year, payable invariably in advance. sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, ld cents, issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered Sept. 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. Northern Michigan as a Playground. Boyne City, May 10—Fifty years ago Northern Michigan was a wilder- ness. From Port Huron and Muske- gon to the Straits of Mackinaw it was an untrodden forest. “Saginaw’s tall, whispering pines’ was no- myth. Thousands of square miles was nothing else but. Only the trapper and tim- ber cruiser knew of the beauties of lake and stream, and they had little use for either. This is all gone. A generation has come which has not the faintest con- ception of the yealth that once clothed the hills and valleys. They have gone to the less fortunate states to build and furnish the homes that grew up in the grassy planes of the Middle West. This wealth, that had its be- ginning before Columbus sighted the little sand bank of San Salvador or Cabot, saw the wonders of the Saint Lawrence, that was 500 years in pre- paring for our growth, has all been swept away in less than two genera- tions. Three centuries would not re- place it. Within the past 25 years another source of wealth has grown up. It is not material. It is purely psycho- logical. Rest. Recreation. Beauty. The industrial age has housed people up in cave dwellings, clogged their lungs with smoke and dust and stun- ned their ears with the clangor of ma- chinery, and jaded their nerves with the eternal rush for wealth or pleasure. To these cave dwellers, in the throw- back to their natural environment Northern Michigan’s thousands of lakes, miles of streams and reaches of Great Lake shores, have become valu- able. not for any tangible product, but for their artistic and aesthetic value. Within a very short time, five years perhaps, it has become apparent that there is a very distinct limit to the ex- tent of the recreational territory. There never was and there never will be any more. It makes little difference how big a city may grow, there always will be room for expansion. But lakes are just so big, streams are just so long, just so many miles available. And like the forests it will soon be gone. The beauty will always remain, but its use hy the general public will be restricted or denied. This is not intended for a sales talk. I! is a statement of conditions as they exist to-day on every part of this “Play ground of Michigan” and_in- cludes all the country from Port Huron to Duluth. Charles T. McCutcheon. Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 10—J. H. Wager, the well-known pop corn man, has arrived this week from his winter abode at Port Huron. This is always an indication of spring, according to the past ten or twelve years. We hope that this vear will be no exception, as we have had another week of cold weather and many had to replenish their coal supply. This is clean-up week here under the direction of the Civic and Commercial Association. Fred Shaw is chairman of the clean-up committee and is re- ceiving the co-operation of the citizens. A marked improvement is noticed, so we have every reason to be proud of our city during the tourist season. The New Lincoln cafe has re-opened, after having been closed for several months while undergoing improve- ments. Mr. Briskas, the proprietor, has added new fixtures and new booths and a new system of cooking has been installed. This cafe is now one of the finest in the city and is one of the best down town locations, which will attract the tourists. It has heretofore built up a reputation on chop suey, as well as fancy cooking. Mr. Briskas has had many years experience in the larger cities prior to his opening here and is considered an expert at the business. When a man whines that he’s being held down, the truth is, as a general thing, the boss can’t hold him up. W. H. White, of Boyne City, and President of the White Lumber Co. here, was a business visitor last week. Mr. and Mrs. Frank D. Reynolds have returned to this city after having spent the winter in Florida, where they went to reside. Prior to moving South Mr. Reynolds was assistant manager for the National Grocer Co. here, which position he held for sev- eral years, but resigned last year to go into business in the South. He found conditions were not so flowery as they had been advertised. The climate also had much to do with their return, as they did not enjoy the good health they did here. After looking around they decided that the Soo looked the best to them and here they are, with their numerous friends to welcome them back. Mr. Reynolds has not as yet decided just what he will take up, having several proposi- tions under consideration. William G. Tapert. +2. Gabby Gleanings From Grand Rapids. Grand Rapids, May 10—Geo. H. Mc- Williams, who traveled many years for Ball-Barnhart-Putnam Co. and_ the Tudson Grocer Co., leaves soon for Hollywood, Calif., where he will spend the summer season. He has spent the winter with his son and daughter- in-law at Windsor, Ont. George trav- els altogether by automobile and man- ages to cover about 10,000 miles every vear. including his round trip to the Land of the Setting Sun. Bertron Rockwell, son of Allan F. Rockwell, is now located at Fargo, N. D., where he is assistant manager for the Kresge Co. He was recently presented with a bran new daughter, now five weeks old, who will be known hereafter as Alice Louise. Richard Bean, Manager of the Na- tional Candy Co., has returned from St. Louis, where he attended a di- rectors meeting of his corporation. Next week he goes to Atlantic City to attend the annual meeting of the Na- tional Confectioners Association, of which he was President several years ago. A. W. Peck, of Traverse City, who has traveled for the Hazeltine & Per- kins Drug Co. about thirty years, and Walter Reed, Manager of the Lake Odessa Canning Co., are two of the sixty-six candidates who are being ground through the Consistory at the Masonic Temple this week. Some salesmen are like some clocks, they run mighty fine when they are first wound up, and gradually go slow- er and slower until they stop. A sales- manager tells the how of this as fol- lows: “It seems that the majority 0i men start out Monday morning all pepped- up, tull of life and ginger, Lut as the week grows older, it seems that they let up on their efforts. Realis we don’t know i: this is in the at- mosphere all over the country, but it seems to us that it prevails with some of our men. Every work day 'ooks alike to us, and our doors are opex ————_ Oldest Merchant and Mason in Lansing Lansing, May 7—Henry Woodworth Lansing’s oldest Mason and merchant celebrated his 90th birthday annivers- ary Thursday, May 5. Mr. Woodworth, who was born in Rochester, N. Y.. Mav 5 1837, came to Lansing at the age of 17 with his parents, Mr. and Mrs. George Wood- worth, when the population of this city was but 1,200 and Ottawa street was a brisk brook which emptied into the Grand River near the State Journal building. His father went into the boot and shoe business at the location where the present Woodworth store stands and made shoes to order and measure for the 1200 persons that then crowded the streets of the city. At the death of his father, Mr. Woodworth took possession of the business and operated it until his son, Harrv. grew up. With his advance in age Mr. Woodworth turned the man- agership of the store over to his son, Harry but he still goes to the store every day. In addition to being the oldest busi- ness man in the city, Mr. Woodworth is also the oldest Mason in Lansing and has the distinction of belonging to all the Masonic orders here. He was well remembered on his birthday by his brother Masons. ee Who Benefits From the Grocer’s Win- dow? Are grocers protecting their interests when they object to giving a manufac- turer a window to be trimmed with his products? Or are they failing in co- operation without which neither party A Sunland Ser- vice man presents both sides thus: can wholly succeed? ‘I am only one of 250 service men calling on the grocery trade represent- ing Sunland Sales,” he writes the Jour- nal of Commerce. “In the course of a year we put in approximately 100,000 trims. Our experience indi- that very being helped, provided it is sincerely offered. window cates few grocers obect to It is only when the manufac- turer puts his own selfish interests fore- most and asks to monopolize the whole window for a product that hasn’t suf- ficient turnover or profit in it that the grocer rebels. “We that our 15,000 Christmas trims were not suf- had so many calls ficient to take care of everyone and we had to disappoint some of our good distrivutors. I can remember the time when I had window material that I had to beg the grocer to let me put in and I knew that back the nex day it would be down. when I came “There are three reasons why the grocer wanted our holiday window: First, we had shown the grocer how he can make Sun-Maid raisins sell oth- er items for him. The big cake that was featured called for other products besides raisins and the grocer knew it. He therefore was eager to make Sun-Maid raisins an advertised leader. Second, the art work used in this win- trim was the finest obtainable. The trade knows that our trims have both decorative and advertising value. dow Third, prominent space was given to an important message for the grocer: ‘Make our store headuarters for qual- ity products.’ This is a message that any grocer is eager to convey ta his trade.” ——_+- + Ten a Week on the Average. The Tradesman receives an average of ten additions to its subscription list The additions this week tollows: every week. are as Samuel Falls, Spring Lake. Bullman, Muskegon. 3Joelkins & Sons, Muskegon Glen Cc. Heights. Keiser & Co., Detroit. Harry C. Schuberth, Port Huron. Geo. E. Wilcox-Kuennen Co., Grand Rapids. Steven Schreur, Kalamazoo. J. J. Berg, Grand Rapids. R. H. Randall, Grand Rapids. J. M. Golding, Windsor, Ont. There is no rule restricting the limit to ten per week. New names are al- ways welcomed and nice clean places are reserved for all who wish to share in the good fortune which is available to all readers of the Tradesman. ——_+-.____. In the last six years America has expended more than $4,000,000,000 on its War and Navy Departments. MICHIGAN TRADESMAN May 11, 1927 MEN OF MARK. J. A. Doyle, Business Promotion Manager Hotel Tuller. It is a little premature now to write a success story about the subject of this sketch, He is comparatively young in years and has the best part of his life ahead of him, but the time is opportune to give some of the de- tails that make him outstanding among young business men and a growing figure in the activities of a big Ameri- can city. In the short space of five years J. Allan Doyle was transformed from an utter stranger in Detroit to a well known and energetic worker on behalf of community affairs. He came to De- troit from Lexington, Ky. He was first employed by the Pere Marquette Railroad and later by the Chrysler Motor Corporation. The Detroit Convention and Tour- ist Bureau was planning to enlarge the scope of its work. A small ap- propriation was being raised by public J. Allan Doyle. subscription for this purpose. The ex- pansion of the Bureau necessarily re- quired additional man power. Whether it was good fortune or the confidence that Mr. Doyle instilled in officials of the Bureau is a matter of opinion, but he was given the job. The sum of money which was then provided for the Tourist and Conven- tion Bureau was $45,000. The outcome was so successful that the following year the appropriation was raised to $85,000. Next it was $150,000 and now it is a million dollars to cover a three year program. Into these vast programs Mr. Doyle entered with zest and determination. This small town boy, who but a few years before would have paled at the mention of raising a thousand dollars, was assisting in a program of civic progress that ran into tens of thou- sands of dollars. His acquaintance had spread to all sections of Detroit. He was recognized as a go-getter and, consequently, gained the confidence of the business men of Detroit. The Tuller Hotel interests were branching out at this time, building a string of new hotels. The Tuller itself was enlarged with an addition, and the big job was to keep the rooms filled. Much new business could be obtained by conventions. The need of an ag- gressive promotion manager was nec- essary. Mr. Doyle, having established him- self favorably in the eyes of the ho- tel management, was offered the posi- tion of business promotion manager, which he accepted. Thus in five years he had developed from a_ stranger seeking a job to a young executive much sought after. The importance of a business pro- motion manager to a hotel has in- creased in proportion to the growth of the nation as convention-goers. The business promotion manager must be awake to meetings being held through- out the country and know immediate- ly when these meetings are going to be held in his city. Like every busi- ness with a good product he brings to the attention of the convention men the quality and facilities of his prod- uct, which in his case is service and accommodations. The business can be of great assistance to a secre- promotion manager tary or manager whose convention selects his hotel for headquarters. He can make arrangements for accom- modations and keep the secretary and manager advised on all particulars of the city. He can relieve him of much of the detail in connection with a big and important convention. Describing the convention phase of Mr. Doyle says, “In making each delegate to a convention feel that he has profited by his trip, fully as much depends upon the selec- tion of a location as upon the plans hotel service, and program. “Here at the Tuller our staff is train- convention ed to anticipate require- ments. We are so organized that our staff becomes an auxiliary staff to the convention. “We secure reduced railroad fares, plan and obtain publicity and arrange a full program of convention meetings and social features. In cases where it is necessary, we plan such details as registration. This service is offered without charge. “Conventions also expect special rates. To make it profitable for all concerned we have standardized rates. so that the convention delegate re- ceives comfortable accommodations and complete service at less than he would under other circumstances.” Since taking over the business pro- motion department of the Hotel Tuller Mr. Doyle has specialized in catering to Michigan associations. a First Attempt at Settlement in Michi- gan. Written for the Tradesman. In 1633 when a French vessel tack- ed back and forth te make its way up from the mouth of the Gulf of St. Lawrence to the landing at Quebec, there two on deck watching every progress with that wondrous in- terest when men with a great purpose who have had that purpose thwarted find themselves at liberty to renew their efforts. Champlain would easily were have been recognized by those who knew him when he made that first journey to America. Fr. Brebeuf had little resemblance to the sickly con- sumptive when he first greeted the new world. His years among the pine and fir trees in the far way Huron mission at Ihonatirai had made a new man of him. Both these leaders were returning with advancement in their positions and responsibilities. Cham- plain was to become acting governor and Fr. Brebeuf to become superior of the great wilderness work of his church, which was to be generally known as the Huron mission. Fr. Massey came with Fr. Brebeuf, arriv- ing in Quebec on the 5th of June. Frs. Daniel and Davost arrived from the fort on St. Ann’s Bay, near Cape Breton, just a little later. The three priests at once commenced their efforts to get to their field of labor, but were unable to do so until 1634, when they joined a Huron band of traders who were returning from their annual trip to market. They took with them on the trip three white men and two boys as hired assistants. Another interesting personage who was a member of this same party when it left Three Rivers, and probably when it left Quebec, was Jean de Nickolet, a lieutenant to Champlain, who was commissioned upon a voyage of discovery under in- structions to penetrate to the South- west from the Soo, which had already been visited by Brule and_ possibly others. Later on this trip Nickolet had an escort of seven Hurons. Wheth- er they formed his canoe party from the start is not quite sure. The flotilla got away from Three Rivers July 7, 1634, and went by the way: of the Ottawa River. On the way up the Ottawa River they were all scattered. Just what and why of this has as many reasons as there were members of the party. Some claim that Fr. Brebeuf had become so corpulent that the In- dians were afraid to carry him in their canoe. Some writers give more credence to troubles with Iroquois bands than do others. Nickolet’s jour- nal, as prepared to give to Champlain with his report when he returned, says that Fr. Brebeuf learned of a fleeing band of “his indians” who had settled near the more Northern route and de- cided to visit them, while the remain- der took a longer portage without traveling as far North. Two or three references in various Ontario archives, starting with the volume of 1908, when pieced together form nearly a perfect story that with one of the “hired men” who went with the party, Fr. Brebeuf went to the portage from lake Nippis- sing to French River. There he left the “hired man” to carry their bag- gage and canoe across and then wait for him. It was the afternoon of the third day before he returned. During his absence the writer has found sev- eral references to cause him to believe that he had visited the band of refugee Hurons who had fled from the Iro- quois triumph; that he had found them greatly alarmed because they had heard that the Iroquois were planning to follow them there, and that he had promised them that, as soon as he reached Ihonatirai, he would seek out a new refuge for them beyond any then present habitation. In spite of this three day loss Fr. Brebeuf was the first of the party which left Montreal to reach Ihona- tirai, where he arrived twenty-four days after leaving Three Rivers. Fr. Daniel arrived nine days later, on August 10. Nickolet and Fr. Da- vost arrived the evening of August 19. The whole party were received with much rejoicing and were the guests of Chief Aouandoi when at Ihonatirai un- til September 17, when their own house was completed. Nickolet remain- ed for a few days to rest and then pushed onward, going up the East shore of Georgian Bay, thence around to Soo Ste. Marie; thence South through the Strait of Mackinac, and along the West shore of Lake Michi- gan to Green Bay. In a letter to his brother, Charles, days after Nickolet’s departure, Fr. Daniels speaks of Fr. Brebeauff’s absence from Ihonatirai, and in his first “relation’ which must have been written at that time, he was in charge of the mission there. It is quite doubtful from what we know, if Fr. Brebeauf was at Ihonatirai when they moved into their new house. a few That Nickolet had a priest with him when he left Ihon::tirai is assured from the fact that he referred in his journal twice to “the black robe.” One of these times was during their stay at the Soo and the other when they pass- ed a group of islands (probably Les Cheneaux) when Nickolet said they “were very attractive to the black robe, for his purpose” When Nickolet passed through the strait he recorded that he was the only white man of the party. There is just about time enough for Fr. Brebeuf to have gone as far as Mackinac with Nickolet. and from there to leave for a trip to the “Northwest of Lake Nippissing,” as he did October 20, according to On- tario Archives of 1908. He returned from there December 15, according to the same authority. It seems to me that the chain is com- plete and that on this latter trip, when Fr. Brebeuf visited the Huron refugees. he explained to them what he had found at Mackinac, and that he must have conducted them there in the spring of 1635 beyond any question, as Wood’s History of Mackinac de- tails how these refugees came there and that scarcely had they settled in their new location until they were very much aroused by the news that the Iroquois were arranging to follow them there, and that they moved from there to the main land North of the Strait of Mackinac. The same author- ity says that “No sooner were they in their new location (Mackinac) than the traders were obliged to follow them there in order to maintain their business,” thus completing the chain for a regular French settlement, the first attempt at settlement in what is now Michigan. A. Riley Crittenden. —_2++> The percentage of murder in this country, per 100,000 population, is seven times greater than that of Eng- land and Wales. AAAS com BR OD i May 11, 1927 MICHIGAN TRADESMAN GONE TO HIS REWARD. Death of Charles M. Alden, Local Hardware Dealer. Charles M. Alden died at his home, 311 Pleasant street, Saturday, as the result of bronchial pneumonia. The funeral was held at the First Presby- terian church Monday afternoon. In- terment in the Mausoleum on U. S. 16. Charles M. Alden was born at Pon- tiac, Nov. 14, 1853, being the eighth descendant of John Aiden of Colonial fame. When he was 2 year old his family removed to Grand Rapids, where his father, Dr. John M. AI- den, was elected City Physician, be- ing the first practitioner to hold that position. In 1858 the family moved to Detroit, where the father died Jan. 27, 1870. They then returned to Grand where Mr. Alden attended school in the old stone school house When he was 16 years of age his mother died, and he went to work in the factory of Henry S. Smith, driving wooden teeth in hay Rapids, on Turner street. Charles M. Alden. rakes. He subsequently worked for the Michigan Barrel Co. and on his 18th birthday he apprenticed himself to learn the tinsmith trade in the hardware store of J. Whitworth & Son. The work in the tinshop was superintended by the late George G. Whitworth, subsequently President of the Grand Rapids Board of Trade and later President of the Berkey & Gay Furniture Co. In June, 1875, he pur- chased an interest in the firm of J. \Whitworth & Son and the firm name hecame J. Whitworth & Co. In 1880 he purchased George G. Whitworth’s ‘nterest in. the firm name became Whitworth & Al- den. This relation continued until 1885, when he sold his interest to his partner and formed a_ coportnership with his brother, George W. Alden, and engaged in the hardware business on West Bridge street under the style cf Alden Bros. In 1889 the firm sold out to Barnett & Richards and Mr. Alden served as clerk in the retail de- nartment of Foster, Stevens. & Co. for a year. On the death of John Whit- worth, in 1890, he and Kar] §, Judson business, when the purchased the stock and continued the business for the past thirty-seven years under the style of Alden & Judson. Mr. Alden was niarried Oct. 11, 1877, to Miss Nellie S. Garrick, of Grand Rapids. They had four chil- dren—three daughters and a son—all of whom are married and settled for life as follows: Kate C€. is married to Fred C. Choate and resides in Greenville. Cecelia is married to Horace S. Hunt and resides in Jackson. Helen G. is married to Fred Colvin and resides in Lansing. John M. is married to Janet Gunn and resides in Grand Rapids. He is connected with the Travelers Insur- ance Co. The family resided in their own home at 311 Pleasant street, where Mr. Alden celebrated his 73d birthday on Nov. 14, 1926. Mr. Alden was a member of Doric Lodge, F. & A. M. He was a mem- ber of the Board of Education for eight years from 1913 to 1920. He was a member of the local branch of the Sons of the American Revolution for many years and served the organiza- tion as President in 1919. Mr. Alden had been a member of the First Presbyterian church since he was 18 years of age. He had been an elder of the church since 1887; clerk of the session since 1898, superintend- ent of the Sunday school for twenty years and choir master for over forty He served as President of the Grand Rapids Sunday School Associa- years. tion. Mr Alden was always an advocate of organization. He was one of the founders of the Grand Rapids Retail Hardware Association and served as its President. He had long been a member of the Michigan Retail Hard- ware Association and was elected Vice- President at the conention in this city in 1906. At the annual convention in Detroit a year later he was elected President, and it goes without saying that he gave the organization the bene- fit of his best thought and most pains- taking effort. He had been a member of the Grand Rapids Association of Commerce for many years and had al- ways been active in furthering the in- terests of that served as a director several years and organization. He was Vice-President for two while Heber A. Knott was President. Mr. Alden owned up to no hobby hut music, both vocal and instrumental. He studied vocal music under Prof. Marauski in years flowers, church and work. 1880 and sang with him nine months in St. Mark’s church during 1881. Mr Alden attributed his success to constant attention to business, He he- lieved in strict honesty and service in His theory of life was to keep the other fellow smilling. business. ———>-. 2 The Installment Way. The Installment Buyer—How much is this hat: Clerk—It is ten dollars cash,’ Mrs. I. B—And how much by in- stallments? Clerk—Fifteen dollars. Ten dollars down and one dollar a week for five weeks. Y “Jell-O is a registered, trade-marked name. No other gelatin dessert can be called Jell-O. Jell-O customers are satisfied customers and have been for twenty-six years.” AMERICA’S MOST FAMOUS DESSERT @ 1927, FP. Co., Inc. ‘ j the big , drive goes on telling the women of America the facts. Mest after month the Borden Company is Not just one advertising campaign — but FOUR, Eagle Brand for infant feeding, Condensed Milk for coffee and cooking, Evaporated Milk for all ’round household use, Malted Milk as the best food- drink for everybody. Take up ’most any one of the leading women’s period- icals — you'll see Borden advertising. Big display. Straight-from-the-shoulder selling copy. Note the striking Malted Milk drive in Liberty Maga- zine. Newspapers, billboards, — The Borden Company is using every forceful medium to carry its story to the consumer. This means for you—a noteworthy increase in profits on Borden goods, through quick turnover. Every month, to more and more women, MILK MEANS BORDEN’S. THE BORDEN COMPANY Chicago 350 Madison Avenue New York, N. Y. San Francisco 4 MICHIGAN TRADESMAN May 11, 1927 MOVEMENTS OF MERCHANTS. Lake Odessa—M. J. Hulbert suc- ceeds Fred G. Smith in the grocery business. Ashton—Roy Kanouse succeeds Lee Duddles in the grocery and general store business. Shepherd — The Commercial State Bank of Shepherd has increased its capital stock from $20,000 to $25,000. Detroit—The People’s Lumber Co., 15000 Linwood avenue, has increased its capital stock from $50,000 to $300,- 000. Shelby—T. B. Phillips has purchased the Munson blacksmith shop and is remodeling it for occupancy with his harness and leather shop. Detroit — The Munger-Gutherie- Brand Lumber Co., 124 South Military street, has changed its name to the Gutherie & Brand Lumber Co. Middleville—Harry N. Potter, re- cently of Mulliken, has taken posses- sion of the L. J. Roberts hardware stock which he recently purchased. Nashville — The Sommers Baking Co. has closed its bakery and removed its equipment to Niles where it will continue the business under the same style. : Fennville—The Fruit Exchange has razed its frame building and is ex- cavating and in other ways preparing to erect at once a $10,000 addition to its place. Coldwater—Prospects for reopening the bankrupt Hoosier Shoe Co. appear very bright. The Coldwater Indus- trial Club will attempt to sell a new issue of stock. New Lathrop—The State Bank of New Lathrop has been incorporated with an authorized capital stock of $20,000, all of which has been sub- scribed and paid in in cash. Allegan — The Michigan-Tennessee Lumber Co., through its president, J. P. Castleman, has filed a petition in bankruptcy, setting up liabilities of $57,968 and assets of $22,500. Three Rivers—About $30,000 worth of stock was subscribed at a recent meeting of Three Rivers business men towards erection of a new hotel. The new hotel will cost $185,000. Marcellus—L. B. Sweet has sold the meat department of his grocery and meat market, to Elgin Dougherty, re- cently of Three Rivers, who will con- tinue the business at the same location. Flint—The Kelly Credit Jewelers, has been incorporated to conduct a retail business, with an authorized capital stock of $15,000, all of which has been subscribed and paid in in cash. Detroit — The Good Humor Ice Cream Co., has been incorporated with an authorized capial stock of 5,000 shares at $10 per share, $30,000 being paid in in cash and $20,000 in prop- erty. Paw Paw—F. J. Webb ciates, have leased the Paw Paw can- nery to the Hartford Canning Co. for two years. It will be opened June 1, under the management of D. J. Brug- gink. Mendon—David Harmon has sold his store building and restaurant to Mrs. Harry Hacker, of Colon, who will and asso- remodel and enlarge the building and add a lunch counter to the restaurant business. Kalamazoo—John DeMeyer, one of the organizers of the Ideal Dairy Co., 610 North Burdick street, has pur- chased the interests of Mrs. Nettie Wheaton and Lee McLain and is now sole owner. Lake Odessa—G. A. Berry of De- troit, owner of Anchor Inn, will re- open it May 14, with a dance. The hotel has been closed for over a year and has been remodeled and refurnish- ed throughout. Detroit — Recording Change Ma- chines, Inc., 2232 Buhl building, has been incorporated with an authorized capital stock of 5,000 shares at $10 per share, $4,500 being subscribed and paid in in cash. Ironwood—The A. Durham Co., 213 East Ayer street, has been incorporat- ed to deal in general merchandise, with an authorized capital stock of $16,000, $12,000 of which has been subscribed and paid in in cash. Jackson—The Soo Electrical Prod- ucts Co., 202 North Jackson street, has been incorporated with an author- ized ‘capital stock of $30,000, of which amount $15,000 has heen subscribed and paid in in cash. Lansing—Hotel Kerns is developing a park on its river frontage, for the use of its guests. Trees, shrubs and flower beds are much in evidence and swings, benches and a slide for chil- dren are being installed. Bay City—The Martindale Bean Co., 230 Fellowcraft building, has been in- corporated with an authorized capital stock of $50,000, of which amount $43,- 000 has been subscribed, $15,200 paid in in cash and $23,000 in property. Detroit—The Finley Sales Corpora- tion, 919 Majestic building, has been incorporated to sell automotive acces- sories, pistons, etc., with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Bad Axe—The Thomas Elevator Co., has been incorporated to deal in hay, grain, farm produce and fuel, with an authorized capital stock of $12,500 com- mon and $17,500 preferred, of which amount $16,700 has been subscribed and paid in in property. Lansing—The Cushman-Carl Co., Turner and Beaver streets, has been incorporated to deal in groceries, seeds and farm produce, with an authorized capital stock of $50,000, of which amount $25,000 has been subscribed and $4,000 paid in in cash. Detroit—The Hoffman Development Co., 4461 West Jefferson avenue, has been incorporated to deal in machin- ery, tools, etc., with an authorized cap- ital stock of $30,000, all of which has been subscribed and paid in, $3,000 in cash and $27,000 in property. Kalamazoo—Mr. and Mrs. Archie Lawrence will open the Paradise Shop, a retail establishment specializing in fancy baked goods, boxed candies, ice cream and fountain drinks, at the cor- ner of Main and Rose streets, just before Decoration day. Shelby—Clyde E. Claeys is remod- eling his store building, recently va- cated by T. B. Phillips with his har- ness and leather shop and will occupy it with the H. W. Ogden hardware stock which he recently purchased and will combine with his electrical busi- ness. Muskegon—The Muskegon Farmers’ Dairy Co., 547 Catawba street, has been incorporated to deal in dairy products and produce milk derivatives, with an authorized capital stock of $60,000, of which amount $30,170 has been subscribed, $4,758.63 paid in in cash and $22,241.37 in property. Manistee—The Vincent-Wolters Co. are closing out their entire stock of hardware at auction. The sale starts every morning at 9 o’clock and con- tinues until the noon hour, starting again at 2 o'clock in the afternoon. This plan will be in effect until the entire stock and fixtures have been fisposed of. Manufacturing Matters. Detroit—The Hafner-Rose-Lenz Co., 6445 East Jefferson avenue, auto paint- ing, trimming and electric nickel plat- ing, has changed its name to the John J. Hafner Co. Detroit—The Scott-Shuptrine Co., 6501 Mack avenue, has been incorpo- rated to manufacture and sell uphol- stered furniture, with an authorized capital stock of $25,000, $11,000 of which has been subscribed and paid in in cash. Jackson — The Litchfield-Cosgrove Corporation, 235 West Biddle street, heating, plumbing, etc., has been in- corporated with an authorized capital stock of $10,000, of which amount $5,- 000 has been subscribed and $1,500 paid in in property. St. Joseph—The Perfection Pack Co., 806 Water street, has been incor- porated to manufacture fruit packing devices, with an authorized capital stock of $12,000, all of which has been subscribed and paid in, $4,700 in cash and $7,300 in property. Kalamazoo—The Ajax Manufactur- ing Co., 133 East Kalamazoo avenue, has been incorporated to manufacture and sell electrical devices, tools, etc., with an authorized capital stock of . $50,000, $2,000 of which has been sub- scribed and paid in in cash. Detroit—The Peninsular Stove Co. has started construction of its new fac- tory at Burt road and the Pere Mar- quette Railway in Brightmoor. The new plant will have 230,000 square feet of floor space and will be of modern type. It will be completed Jan. 1, 1928. Detroit—The W. J. McKee Machin- ery Co., 2601 Sixteenth street, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $50,000, all of which has been subscribed and paid in, $21,343.80 in cash and $28,656.20 in property. Port Huron—James Wilson & Son, ice cream manufacturers, have merged their business into a stock company under the style of the Wilson Ice Cream Co., 1101 Third street, with an authorized capital stock of $50,000, all of which has been subscribed and paid in in property. Detroit—The West End Beverage Manufacturing Co. 3625 Toledo avenue, has merged its business into a stock company under the same style, with an authorized capital stock of $40,000, all of which has been sub- scribed, $1,600.48 paid in in cash and $28,399.52 in property. Jackson—The only vacant factory space remaining in the city of Jackson, of appreciable size, is that provided by the Jackson Motors palnts. The property, which is owned by the Unit- ed States Tax Co., has been placed in shape so that it can be sold with an assured title. Adrian—The mill and elevators for- merly operated by the Detroit Milling Co., have been purchased by the Lee- son Grain Co., of Buffalo, N. Y., and the operation of the mill is to be re- sumed at once. IF. L. Kinsey, who has been associated with the company in Buffalo has been made superintend- ent of the Adrian establishment. Midland—A_ substantial increase in volume of business is reported by the Dow Chemical Co. over that for last year. Orders for Dowflake (calcium chloride) booked at the present time are said to be 15 per cent. ahead ot last year’s orders, and sales of other products in proportion with prospects for a record year in 1927, officials stated. Detroit — Consolidated Industries, Inc., 2143 Howard street, has been in- corporated to manufacture heating ap- paratus, with an authorized capital stock of 15,000 shares class A stock at $10 per share, 15,000 shares class B stock at $1 per share and 30,000 shares no par value, of which amount $15,000 has been subscribed and paid in in property. Detroit — The National Research Laboratories, Inc., 743 Beaubien street, has been incorporated to manufacture and deal in medical products, chlorine gas apparatus, etc., with an authorized capital stock of 10,000 shares class A stock at $10 per share, 20,000 shares class B stock at $1 per share and 30,- 000 shares no par value, of which amount $6,620 has been subscribed and paid in in cash. Carleton—The Carleton Cooler As- sociation has been formed, with $200,- 000, one-half subscribed, to manufac- ture iceless refrigerators. R. J. Mc- Cormick, vice-president and cashier of the State Savings Bank, is the special trustee, with S. D. Barker and A. H. Hooper, Detroit, and S. O. Reeves and George Egle, of Carleton, directors. Operations are to start in thirty days in a temporary bulding. It is planned to erect a building, the site for which is to be donated. Monroe—The France Stone Co. has started operation with a force of about 150 men. The company manufacturers crushed stone and has a number of plants in Ohio towns. The plant was destroyed by fire more than a year ago with a loss of approximatey $500,- 000. It has been entirely rebuilt at a large expense, and when the plant re- sumes complete operation about 200 men will be employed. The Monroe plant turns out thousands of tons of crushed stone yearly. sere nn dee May 11, 1927 Features of the Staples. Sugar—Jobbers hold cane granulated at 6.90c and beet granulated at 6.80c> Tea—The situation is about un- changed for the week. The informa- tion from primary markets is that high- grade tea everywhere is steady to firm, but that the undergrades are dull and neglected. Good Ceylons are particu- larly strong. No material change has occurred in price during the past week. In this country trade are looking for- ward to the usual improvement in the demand for tea due to summer weather. Essential Grocery Coffee—The market has shown no marked change during the past week. The entire situation in Rio and Santos, however, green and in a large way, is easy and dull. Rio 7’s have been par- ticularly soft during the past week and possibly show a slight fraction lower than a week ago. Mild coffees are un- changed for the week. In this coun- try the demand for coffee is rather poor at present as there is no induce- ment to anticipate wants. Rio 7’s did improve a little toward the close of the week, on account of scarcity. All the Santos grades turned easier. The jobbing market for roasted coffee is moderate, without incident. Canned Fruits—California fruits are moving pretty well, particularly pears, cherries and peaches. Canned Vegetables—-Few changes of any consequence have occurred in the general line of canned vegetables. Per- haps the position of peas is strength- ened a little by the recent elimination of some of the weaker sellers and the fact that some of the packers are no longer willing to sell on to-day’s low market. As repeatedly stated, Wis- consin packers entered a new year with large stocks on hand, estimates having placed the totat at about 2,000,000 cases, although a goodly portion of these were no doubt carried for the ac- count of buyers for future delivery. Seeding operations have started in Wisconsin and elsewhere and_ while some curtailment is indicated, it is also likely that the knowledge that some people are going to cut down will spur others on to greater endeavors. It de- velops that fair sized sales have been going through in No. 10 stringless beans on basis of $5.25, but there are offers from some directions at prices lower than this. A better demand came into the market for Southern to- matoes during the week and it was said that standard 2s had been pretty well established on basis of 82%c. Those who have made an analysis of tomato statistics say there is a pos- sibility that there will be quite a pro- nounced shortage before the new pack is available. Dried Fruits—Perhaps the feature of outstanding interest in dried fruits is the outlook for stronger conditions in California apricots. Production in the Santa Clara Valley and the remainder of California is not likely to be exces- sive this season if all the reports heard from the Coast are to be relied on. It is too early of course to secure in- formation as yet that has positive ear- marks of definiteness, but let it suffice that intimations have already gone the MICHIGAN rounds that the crop may not be more than 40 to 50 per cent. of normal. This past week has witnessed another strengthening of the Coast markets for raisins. Offers made this week by New York houses for two carloads of bulk Thompson raisins at the old limits were flatly turned down by the Coast holders. The advance in Thompson raisins on the Coast lad amounted to perhaps 4@M'%c per pound. Evidently there is room for more raisins here, for stocks have generally gotten into decidedly small compass. Pacific Coast packers are responsib'e for the statement that the trade has been buy- ing raisins readily at the advance. A fair sized advance has also been seen in muscat raisins. The presence in this market of split prunes appears to have operated to check the advance which had been in progress up to ten days ago. Santa Clara 40-50s are available at basis of 814@834c a pound and Oregon 40-50s at 734@8c a pound, although easier conditions have ap- peared in the larger sizes of both. The trade on the Pacific Coast would be quite well pleased if the remaining holdings of prunes should be cleaned up at ruling or slightly better than present quotations. Prune stocks in New York are not particularly heavy, it is reported, and with unconsumed stocks all practically held in California no one would be surprised at sub- stantial progress in the matter of clean- ing the stocks up. Canned Fish—Holders of red and pink Alaska salmon are feeling a little firmer, but the trade are not respond- ing very much as yet. So far the catch of new tuna is disappointing. A num- ber of houses have received reports that shrimp canning establishments in the vicinity of New Orleans are threaten- ed by the rising waters of the Missis- sippi. This is all very well. of course, but at the same time it must be re- membered that various plants are op- erating along the Atlantic seaboard. Getting back to the position of the Louisiana shrimp packers it is stated that the cut in the levee below the city of New Orleans will prevent Biloxi packers and those canners situated on the East coast of Louisiana from op- erating until next August. Flood waters may affect these canners until along in August and it is doubtful if any shrimp will be packed until then. Salt Fish—The only feature of the fish market during the week has been a decline in Maine sardines. The rea- son apparently is that business has been very poor since the last advance. They have begun to catch mackerel off the American coast, but very little has been salted as yet. Further de- clines in codfish have been expected, but have not yet occurred. Beans and Peas—Sales for dried beans is extremely small and sales are few and comparatively small. Prices, however, are not as weak as one would think. Dried peas are unchanged and very dull. Cheese—Old cheese is scarce, firm and wanted. Newly made cheese is not wanted and is easy. Nuts—Although it is too early to secure any accurate data as to condi- TRADESMAN tions affecting the European nut crops it is generally believed that foreign production of walnuts this year will again be small. Damage to French walnut crops was quite extensive in 1926, it will be recalled, it being then held that recovery inside a year was virtually impossible. The usual tend- ency seen at this season of the year ‘o convert walnut and other nut hold- ings into cash to avoid summer carry- over and cold storage carrying charges has not been so much in evidence. In fact, with no distressed lots of nuts in sight it is doubted if any pronounced selling pressure develops this season. The coming crops of filberts bid fair to be in fair volume and the tone of the market has recently been a little reactionary. Syrup and Molasses—Molasses has had a quiet week, with the demand al- most down to a summer basis. Prices are steady in spite of this. Sugar syrup is steady on account of compara- tively offerings. Compound syrup is selling pretty well, at un- changed prices. a - Review of the Produce Market. Apples—Baldwins command 75c@ $1.25 per bu.; Northern Spys, $2@3 for good; $3.75 for fancy; $4.50 for extra fancy. Delicious in boxes, $3.75. Asparagus—/5c@$1 for big bunch. Bananas—6@6'%c per lb. Beans—Michigan jobbers are quot- ing as follows: light Co. Bea Beatis: 10 $5.80 Light Red Kidney ......__..__ 8.00 Dark, Red) Kidney ..___..____._- 6.90 Beets—$1.25 per bu. for old; $2.25 per hamper for new from Mississippi. Butter—The market has declined about lc for fine creamery since the last report, due to increased offerings and light demand. At the present writing the situation is quiet but steady. Jobbers hold fresh packed at 4lc, prints at 42c. They pay 24c for No. 1 packing stock. Cabbage—$6 per crate for Mississip- pi stock. Carrots—$2 for hamper from Texas. Cauliflower—$3 per doz. Celery—California Jumbo, 75@90c; Rough Florida, 4 to 6 doz., $5.50. Cocoanuts—$1.10 per doz. Cucumbers — $1.50 per doz. for Southern hot house. Eggs—Fine fresh eggs are still in good demand and usually cleaned up the receipts. The market did decline, however, from one-half to 1c per dozen the last of the week, as the demand did not support the receipts, but later advanced about the same. Local job- bers pay 22c for strictly fresh. Egg Plant—$3 per dor. Garlic—35c per string for Italian. Grape Fruit—$4@4.75 per crate for Floridas. Green Onions—Home grown, 20c per bunch. Lemons—Quotations are now as fol- lows: SOG ‘Sunkist 2.25 0° $5.50 300° Red Bal) goo 5.00 800° Red Bal) boo 5.00 Lettuce—In good demand on the following basis: 5 California Iceberg, 4s, per bu. ~--$6.00 Hot House feat, per 1b. _._.---___ 17c New Potatoes — Florida, $8.50 per bbl. for No. 1, $7.25 for No. 2 and $5 for No, 3. Onion Sets—White, per bu., $3.50; yellow, $2.50. Onions—Texas Bermudas, $3.50 per crate for yellow and $3.75 for white. Oranges—Fancy Sunkist California Navels are now on the following basis: Se $4.75 DOD ee es 5.25 VAG ee 5.50 0 6.00 6 co 6.00 AM (Soo 6.00 AIG oo. 6.00 Be oe 6.00 Oe 6.00 Oe oo a ee Sunkist Red Ball, 50c cheaper. Parsnips—75c per bu. Peppers—Green, 60c per doz. Pieplant—$1.50 per bu. for grown. Pineapple—$5 for 24s and 30s. Potatoes—$1.25@1.35 per bushel gen- erally. Poultry—Wilson & Company pay as follows this week: home Heavy fowls 0.0.0.0 28c Raent fowle 42.000) ot Zic Radishes—40c per doz. bunches for home grown. Spinach—$2@2.25 per bu. Strawberries—Klondykes from Ten- nessee and Arkansas command $3.50 per crate for 24 qts.; Romers, $4.75. Sweet Potatoes—$1.75@2 per ham- per for Delaware kiln dried. Tomatoes—Southern stock, $1 per 6 lb. basket. Veal Calves—Wilson & Company pay as follows: Paney (22/02 15%c GOed 225500 14c Medium 222.5200 7 12c Pode 2 09c a a Waiter and Waitress Invidiously Com- pared. Alas for the passing of the old-time waiter! He used to earn his tip. He would draw out our chair, serve our meal in a proper and becoming man- ner, hover attentively near, ready to heed our slightest gesture of want, and help us on with our overcoat when we had finished our meal. But now! Some disinterested so-called waitress con- descends to take our order, dumps the tood upon the table, and then vanishes. She does not earn her tip, but accepts it nevertheless as a right and not with the graceful manner and urbane smile of the old-time waiter, who earned his gratuity if ever a man did. Why is the waitress a poorer insti- tution than the old-time waiter? For two reasons. In the first place, men have more conscience where money is concerned than women have. The waiter desired to earn his tip; the aver- age waitress is not controlled by such a desire. In, the second place, the sex elements obtrudes to prevent a waitress from being to attentive to a diner’s wants, lest he miscontrue her motive. Charles Hooper, 6 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Victor Hosiery Mills of Phila- delphia, Pa., has been denied the use of the mails by the U. S. Postoffice Department. William Victor, who operated no mills, was conducting his business from a furnished room by means of advertisements featuring “Men's Silk Socks,” “Men’s Silk and Wool Hose,” and “Men’s Wool Hose,” endeavoring to sell merchandise through the mails. Investigation re- vealed that the hose was chiefly cot- ton, cheaply made and in all cases im- perfect—being classed by the mill as seconds— decidedly different in qual- ity from that which prospective pur- chasers were led to expect from his advertising. The field of real estate mortgage bonds is clearing to a point where the lay investor will be supplied facts that he can use as a yardstick to measure the soundness and desirability of a real estate mortgage offering in which he is asked to put his money. Plans whereby purchasers of such bonds will be placed in possession of the facts re- garding specific issues have been de- veloped by the selling companies through their own organization, the American Construction Council, and by the National Association of Securi- ties Commissioners. While the past year has seen the fali of two widely known distributors, their mishaps have served to concentrate attention on the weakness that brought them about and to point the way to remedial steps. Bonds secured by real estate should be shrouded in no more mystery than bonds secured by railroad property or factory buildings. Neither is any bet- ter than the property behind them. If an apartment house or hotel financed by a bond issue is unprofitable, fall in the value of the securit‘es is inevitable. Elementary this may be, but it has been difficult to determine from the practices of some issuing houses whether their primary aim was to finance construction of a necessary building or to furnish a mere means of keeping their salesmen busy. Abuses in which a few indulged were obscured until they failed. In some cases funds derived from cur- rent sales were employed to maintain interest payments on completed pro- jects which could not earn enough to pay their own way. Investors pur- chased so-called construction bonds without a clear understanding that work on the building which was to secure them had not been begun; they also purchased leasehold bonds under the impression that the land covering the same was owned in fee. Bloated appraisals, which moderates would call of over-enthusiasm, were Instances the result fatal to several enterprises. were noted where the borrower’s in- vestment in a given building was negligible and not commensurate with his interest in its success. This dark- er side of the picture applied only to MICHIGAN a small part of the business but it colored the public conception of the whole. The foregoing factors have prompt- ed a thorough inventory of the whole situation. Measures proposed at the series of meetings by interested firms since the summer of 1926 point the way for investors who want to make their own analyses. Responsible un- derwriting houses have agreed to fur- nish accurate, signed appraisals on properties against which they issue bonds. They have bound themselves to furnish guarantees to bondholders that the project underwritten would be completed. Under the terms of the American Construction Council agree- ment, the house of issue may itself act as trustee or it may provide a _trus- tee; in either case, the attendant pro- visions are more stringent than here- tofore. Complete information on im- portant points pertaining to the issue must be outlined in circulars, these comprise, among others, the descrip- tion and location of the security and full details of any connection of the underwriting house with the project other than as the house of issue. Sep- aration of the wheat from the chaff in real estate mortgage bonds has been greatly simplified for the investor who seeks the best in the market. If he is fully informed on the point on which information has been assured him, so much the more has he decreased his risk. Foreign countries are offered as the locales of concessions exploited as lat- ent sources of easy wealth to buyers in this country. Lest romance check- mate shrewdness, three important con- siderations should be settled to the complete satisfaction of possible pur- chasers before they mail checks to the promotional companies. The first con- cerns title to the property. Difficulties have been recorded in the past as to the ability of concessionaires to prove unquestioned ownership to the prop- erty offered. Concessions have been too often the creatures of unstable governments or rival political factions. Even when granted in good faith, suc- ceeding administrations have found it expedient to repudiate them. Remote- ness of the regions within the limits of concessions have resulted in surveys so inaccurate that the fairest and most impartial of courts could not declare them valid. Litigation in a foreign country is expensive and slow, nor may the absent owner reasonably ex- pect the benefit of doubt. Although the concessionaires, so far as their willingness to guarantee and furnish clear title to individual buyers is con- cerned, may be honorable men, the same factors may weil hinder lawful transfer of real estate to their cus- tomers. Secondly, the same question of trans- portation may face the farmer of alien lands and the grower of produce near any American ‘city. Fertile his land may be, but unless he can get his goods to market, the finest crops or the rich- est ores avail him nothing. Here. TRADESMAN passable roads and an automobile or the railroad are apt to solve his prob- lem. But if every statement of the seller of foreign lands as to the soil, climate, mining possibilities and stana- ing timber be true, there is still the May 11, 1927 all-important factor of hauling to a profitable market. It is imperative to know whether the alleged railway pass- es through the property, whether the river is navigable and, if so, whether steamers ply its waters, whether there ee MICHIGAN BELL | TELEPHONE CoO. Long Distance Is An Aid To Albion College Orrice oF Tus PRRewERT JLS Did ALBION COLLEGE Axbion, Micmican Mr. Burch Foraker, President Michigan Bell Telephone Company Detroit, Michigan Wy dear Mr. Foraker. Please permit me to com- pliment and thank you for tne splen- did service we are receiving from the telephone company, particularly on our long distance calls. During our recent building operations when the Susanna Wesley Hall, our dormitory for women, was under construction there were many eccasions when time was money and we found it imsensely cheaper and more effective to telephone rather than to write or telegraph. &t all times your long distance service has been very satis- factory, and we are glad to bear wit- ness to the speed and efficiency with which you have met needs of Albion College and its students. President. March 23, 1927. Very truly yours, AGENTS FOR JOwNEY’s RESORTERS AND TOURISTS Buy a lot of Candy Fill your show cases for this Big Business with Biewt The Good Candy PUTNAM FACTORY Grand Rapids, Michigan May 11, 1927 MICHIGAN TRADESMAN 7 are roads cut through for wagons or automobiles, and whether river, roads or railways lead to a market. Without transfortation and markets, the best of land is worthless. In the third place, the prospective settler should know definitely what preparations have been made for his reception. Reports of strangers liter- ally deserted in an uncleared wilder- ness have belied the assurances of the salesmen and the literature. Aside from the elements found to exist in the past development of concessions, the possibility of sale of such property in case of need deserves a thought. The man you approach to sell a farm in an- other hemisphere may be far more in- terested in a lot across the street. If a loan is sought on the strength of a deed to property in Peru, the bank may reasonably be expected to ask for time to investigate. —__+2- The Month of May in Our History. Grandville, May 9—The month of May is the month of flowers, birds, leaving trees and a glad awakening from the long winter through which our hemisphere passes each year. May was an eventful month as well in the annals of war. Although most of our wars began in April there are many happenings on that field in May that were most sig- nificant. Fort Sumpter fell in April, and three long, costly years of frat- ricidal struggle followed before the dawn of a light which foretold that success was about to crown the Union arms, and this light was made manifest at the opening of May. “Grant has crossed the Rapidan!” The name of the Western tanner had been looming large for several months in the West. It was not until he was transferred to the Army of the Poto- mac that this army began to show the real stuff that composed its brigades. Several other generals had been at its head and each one had been a dis- appointment to Lincoln and the Na- tion. The studied plan of battle usually re- sulted in either a standoff or a Federal retreat. The many attempts to cap- ture Richmond had resulted in failure and the North was becoming discour- aged, when on a certain May morning the Potomac army broke loose from its moorings and crossed the Rapidan in ve agpressive movement against the oe. What would the stubborn little man from Galena do now? He had made a splendid record along the Mississippi. Would he continue to win victories as he had been doing or would the super- ior generalship of the Confederacy’s greatest captain, Robert E. Lee, prove a damper on his to date successful career? It was certainly a thrilling and anxious hour in the history of that war when on a May morning the army of the Potomac crossed the Rapidan as Caesar had traversed the Rubicon at an earlier era of world history. Lee’s army was in waiting, and at the Wilderness was fought one of the most bitter battles of the war. Grant did not retreat, however, even when his troops seemed to be getting the worst of the fight. Other commanders of that Potomac army had usually fallen back, taken up a new line of defense and awaited the onset of Lee. Not so with Grant. “By the left flank forward,’ was a command that meant a new experience to friend and foe. “I propose to fight it out on this line if it takes all sum- mer,”’ was another ringing slogan which served to hearten the North and add new interest to the war in the East. Although the Potomac army met with some rebuffs and many desperate- ly contested struggles. it had ceased its old time retrograde movement and stubbornly held its ground. The spirit of Grant added new im- petus to the soldiers who had been so many times repulsed in the past. Presi- dent Lincoln had made no mistake when he called this Western com- mander to take command of the Po- tomac army. In fact, he made Gen- eral Grant real commander-in-chief and told him to go to it. The month of May, 1864, was one of the most sanguinary in the annals of our great civil struggle. Neverthe- less it was the beginning of the end. Before the advent of Grant it had been customary for the rebel leader to call for twenty-four hours cessation of bat- tle while he buried his dead. During such a recess from battle the rebel chief drew his army into a new and more impregnable position, thus making ready for a renewal of the battle from a more advantageous posi- tion. The Confederate commander tried this on Grant, at which the latter simply replied: ‘I will bury your dead. I propose to move immediately upon your works.” And the fight was re- sumed. Glorious days of May when the light of victory began to dawn up- on the Union arms. It not only took all summer, but the whole of the next winter, yet Grant did not falter, but kept everlastingly at it until he tired down the veteran regiments of Lee and, finally, at Ap- pomatox forced a surrender. Therefore we have reason to regard this month as one ‘of equal standing with April as of importance in the story of the United States of America. The history of the world has mostly been a history of wars. Without these wars there would have been no history worth recording. Had pacifists had their way in 1861 the Federal Union would have been dissolved and the There is an effort being put forth to-day to discourage the practice of Was not the freedom of the slave, military tactics in our schools and col- the more firm uniting of this great leges. Young people are being taught republic into a strong and powerful that war is wicked and always inex- Nation, worth all the blood and treas- cusable and that all effort at forming ure that was shed during the four a reserve force of drilled young Amer! years of civil war? If not let some cans is absolutely wrong. peace at any price advocate stand up These spineless teachers do not sub- and tell us why and wherefore. scribe to the saying that a stitch in War is hell, according to General time saves nine, and yet the facts bear Sherman, and yet that general knew out that statement. Military prepared the absolute necessity for that war, ness is a prime necessity for the con and knew that a slice of the lower tinued existence and prosperity of this regions must be enforced before we republic. Those who inveigh against could become a free and independent military training are the worst enemies nation such as exists to-day. of the republic. Old Timer. | ~~ ea United States would have gone into a state of bankruptcy as a nation. A.R.WALKER CANDY CORP. - owosso MUSKEGON eee ee x oe Always Sell Kl Mw) LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan SAUDITS-SYSTEMS- TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston Don't wait for the manufacturers to create a demand for the “new ones’’—Cash in on the demand already created for aaa SHREDDED WHEAT MICHIGAN TRADESMAN May 11, 1926 THE FOOL MAYOR OF CHICAGO Mayor Thompson has started his war against King George—not King George III, as might be supposed, but King George V. His first move is made against the Chicago Superintend- ent of Schools, William McAndrew. The King may express surprise at this action; he may pretend that he does not know McAndrew, but all such attempts to dodge responsibility will avail him nothing. Thompson, in the vernacular, has his Majesty's number and is going to make the most of it. The initial count in the joint indictment against the King and the superintend- ent is that the story of George Wash- ington and the cherry tree is not given in the textbooks used in the Chicago schools under the superintendency of McAndrew. Did Benedict Arnold ever do anything worse than this? Here is as pretty a story as was ever faked by Parson Weems, and Chicago school children are not allowed to learn it as one of the essential facts of American history. What is to become of Amer- ican patriotism as displayed by Thomp- son if this sort of thing is permitted? Nay, what is to become of the love of truth itself as exemplified by the Mayor of Chicago in his primary and election campaigns? If Mayor Thompson looks further he may find other damning pieces of evidence against Superintendent Mc- Andrew—and, of course, King George. It is just possible—we hope that it is not so, but it is conceivable—that the story of Grant and the apple tree at Appomattox is not taught to Chicago boys and girls. The mere fact that Grant in his memoirs denies that the alleged interview with Lee took place under an apple tree has nothing to do with the case. If it didn’t take place there, it should have. Besides, didn’t Conkling, in putting Grant in nomina- tion for a third term in 1880, recite a bit of verse in which it was stated that Grant hailed from Appomattox “and its famous apple tree”? To any fair-minded person it must be evident that there is a conspiracy on foot against American trees. The cherry tree is subtly discredited by the omis- sion from school books of the story of Washington and his little hatchet. The apple tree is cunningly undermined by omission of reference to it in the ac- count of Lee’s surrender at Appomat- tox. Who but King George could have inaugurated this drive against Amer- ican trees, one of the glories of the American landscape besides producing luscious fruit? STANDING ROOM ONLY. After we have devoted vears and spent immense sums of money to cor- serve human lize, Professor Ross cf the University of Wisconsin now points out that we ,have only been creating a great problem for our descendants. It seems that we have raised the world’s birth rate to forty-five a thou- sand and brought the death rate down t» fifteen a thousand. At this rate te earth’s population will increase thirty-two times in ‘the next century, and by 2027 there will be 60,800,000,000 persons living on the globe instead of the 1,900,000,000 now here. A large factor in the increase is at- tributed to advanced hygienic and sani- tation methods which the white races have introduced into oriental coun- tries. These heathen races will not curb their birth rates, and as a result our greatgrandchildren will have to erect barriers against their encroach- ments. In this way the orientals, like Eugene Field’s Gingham Dog and Calico Cat, will eat one another up. Accordingly, our descendants will not have to worry over wars in the Far East. If the different races there want to fight one another, their funerals will not be the funerals of our great-grand- children. Nearly 150 years ago the English economist Malthus startled Europe by announcing that population was in- creasing so fast that unless something was done it would soon overtake sub- sistence and the world would starve to death. But subsistence, according to so eminent an economist as Bernard Baruch, has outdistanced” population. “There is no obvious need of our con- serving our food supply,” says Mr. Baruch. Perhaps some 2027 Baruch will prove that Professor Ross was in error and our descendants will read his prophecy as we now read that of Malthus. TOO MANY FAILURES. That commercial conditions are ca- pable of much improvement is evi- denced by the continued large number of business failures. Last year the in- solvencies were more numerous than the year be‘ore and those for the first four months of the present year are even greater than the corresponding period of 1926. Each month, more- over, of this year shows an excess over the same month a year ago. In April the failures totaled 1,968 in number as against 1,957 in 1926, while for the four months they were 8,611 as against 8,038 last year. An increase in the lia- bilities involved is also shown. this year, the total of them for the four months’ period being $209,277,580 as compared with $146,947,660 in 1926. April was conspicuous for the large amount of liabilities shown, these be- ing $53,155,727, the greatest of any month ior a very long time. The month was also noteworthy because of the large number of insolvencies involving over $100,000 each. These data are particularly surprising in view of the greater attention now being paid to credit matters and would seem to indicate that there are things in the business situation that need clearing up. If the failures for the remainder of the year continue to mount as they have done for the first four months there may be established a new record both jor number of insolvencies and for liabilitiés involved. Since the war years the record has been held by 1922, when there were 23,676 failures with liabili- ties of $623,896,251. eee SMALLER PACKS INDICATED. The veracity of the statement that people are eating as much as ever would seem to be open to serious ques- tion if one were to accpet the lan- guishing condition of affairs which have prevailed in some quarters of the food market on the West Side in New York. However, statistics prove that the National appetite is not on the wane and that the population is in- dulging itself gastronomically as much Consumers have learned to buy in smaller units, however, and they only negotiate now when conditions seem to be favoring them to the maxi- mum extent. All avenues of distribu- tion are affected by the changed con- ditions, so that the wholesalers and jobbers govern their purchases accord- ingly. Meantime the serious condition of overproduction which has so long op- erated directly against any price im- provement is still the most potent fac- tor in affecting valuations. Serious consideration is given the proposal to reduce the size of coming crops. The market has entered the spring months with corn and peas pressing it in abundance. What is hoped for is some definite action that will relieve the trade of the anxiety incident to carry- ing enormous stocks through the year. Dame Nature may step in and relieve the trade of some of its woes if re- ports from widely separated parts of the country are reliable. In this con- nection the flooding of the wonderful Mississippi River Valley country for an area of close to 10,000 square miles and reports of frosts and cold weather in parts of the Middle and Northwest have been quite interesting. as ever. COTTON AND GOODS PRICES. It is conceded that the great influence back of the rise in cotton quotations which continued during most of the past week is the devastation caused by the Western and Southwestern floods. As yet, however, there is nothing def- finite on which to base an opinion as to the probable size of this year’s crop, nor will there be for a couple of months to come. But the flooding of a large area of land usually planted to cotton has had the effect of inducing many oi those not in the submerged section to add to the acreage they intended devoting to the crop. Then, too, in the flooded territory there may yet be opportunity for seeding it to cotton after the water drains off. Meanwhile the higher quotations for the raw ma- terial are having an effect in the cotton goods market. Prices for certain con- structions of gray goods have advanc- ed, and this would be the case with regard to others were it not for the existence of some surplus stocks and the lack of demand for them. It is generally expected that advances will take place in lines of finished fabrics later on should the prices of cotton stay high or rise. Business in distributing channels for printed and colored cloths continues quite brisk. In underwear there is a demand for light weights for quick delivery and the mills and agents are hard put to it to fill the orders. Regarding heavy weights, it is begin- ning to be questioned whether buyers have not overstayed the market in de- laying their orders. Higher prices are confidently expected as a result of the rise in cotton. WOOLS AND WOOLENS. A tendency toward weakening of wool prices was perceptible at the opening of the auction sales now in progress at London, and this has not changed. As a result the withdrawals of offerings have been frequent, es- pecially in the case of wools consigned by speculators, and it has been deter- mined to close the auction earlier than originally intended. It would seem that the requirements of buyers are not as urgent as they were and they are waiting for a downward readjust- ment of prices before going on with their purchases. In this country buy- ing continues of the domestic clip. One of the largest transactions of the past week was the sale of the Jericho pool about 1,000,000 pounds, at 30% cents. The imports for the last week in April were nearly 7,000,000 pounds, of which about 3,- 690,000 pounds were carpet wool. Mills are still buying sparingly, although the output of fabrics is gradually increas- ing. In men’s wear cloths for fall certain mills have been doing a good business while others are still awaiting duplicate orders from the manufactur- ing clothiers. In several instances slight advances in price have been made. Salesmen for clothing manu- facturers are finding the retail cloth- iers in a receptive mood but a little inclined to delay placing their orders. The women’s wear end of the market is rather listless, although some busi- ness has been placed. It is expected to show more activity in a month or so when the garment manufacturers are in a position to push for fall trade. holdings, totaling DRY GOODS CONDITIONS. With the coming of May the cal- endar is beginning to be a greater urge to consumer buying than is the weath- er. In many parts of the country the season has been very backward, quite heavy late snows. The rise in temperature which is now in progress is looked upon to provide much better business, especial- ly in articles of apparel. How much effect on mercantile trading the dis- astrous floods will produce is a good deal of a moot question. On the one hr -d are the many thousands of per- sous who have lost much of their pos- sessions and who will have a hard tug to get on their feet again and resume their normal work. On the other hand, however, is the fact that a lot of goods of one kind or another will be needed to replace those that have been lost. These necessary articles will be pro- vided and some means of payment will be furnished. Within a month at the latest the most acute phases of the dis- aster will have disappared and rehabil- itation will be well under way. Mer- chants in the cities in the zone of the disaster are already preparing for the business which they expect to follow. Their attitude inspires confidence in the primary markets and in distribut- ing channels. Business showed signs being marked by of improvement during the past week and more activity is expected this week. But there is still a lot of selling to be done to meet needed requirments. % % May 11, 1927 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Grand Rapids people are so fortun- ate as to have two all cement thorough- fares to Muskegon—one via Casnovia and one via Ferrysburg. When we go one way we think that one is the better and when we return the other way we think that one the most en- joyable. Both have their advantages and disadvantages; both have their beauty spots and blemishes. If I were asked which route I prefer, I would have to assume the adroitness of the child when he was asked which one he loved most, father or mother, and re- plied: “Both of them.” I regret to note that Coopersville has not yet paved the Southern en- trance to their town from M 16 (par- don me, it is U. S. 16 now), as I think it should do, to avoid the ‘possibility of the business portion of the town moving over to the main line of U. S. 16 some of these days. Samuel Falls rounded out forty years as a merchant in Spring Lake April 1. For ten years he was a grocer. For the past thirty years he has confined himself to dry goods, during which time he has attained a comfortable competence.- He recently purchased the Willows resort on Spring Lake, comprising forty acres, which with the three other properties he owns on Spring Lake gives him a total lake frontage of a mile and a half. Mr. Falls is a high type of merchant and stands for all the things a merchant should represent in an ideal commun- ity like Spring Lake. man, a fraternity man, a good citizen. a capable municipal official, a leader in all movements for the public welfare and an all round good fellow. I wish we had merchants like Sam. Falls. Tom Belknap, who is known to every person in Spring Lake, is pulling up stakes and transferring himself to Lamont, where he has pur- chased a comfortable cottage nestled behind two beautiful walnut trees. Tom was associated with his brother, Capt. Chas. E. Belknap, many years in the manufacture of wagons in Grand Rap- ids. He has lived on the bank of Spring Lake several years, but finds the nearness to the water a little too strenuous for a person who is disposed to dally with Old Rheum. He will be a good citizen of Lamont and_ his flowers and chickens—to say nothing of his piscatorial achievements—will soon be the tallk of the town. He is a church- more Walter R. Johnson will shortly re- move his drug Heights from the corner of Delano and Hoyt streets to the corner of De- lano and Peck streets. A new brick store is being erected for its recep- tion. W. J. Carl, the pioneer merchant of the Heights, has returned from Florida, where he spent the winter. He came home by way of Howell, where he was born and raised. stock at Muskegon Almost by accident I stumbled into a most attractive grocery store and meat market at 801 Moffett street. The peahobly sign on the door read C. H. Boelkins & Sons. I naturally dropped in and enquired what right the owners had to conduct a store under the name of Boelkins without having the Trades- man on file in the office. They saw the point, acknowledged the force of my immediately enrolled themselves on our list. A cousin of the senior partner, Derk Boelkins, be- gan taking the Tradesman with the first issue in 1883 and was a stalwart supporter of the publication as long as he remained in trade. The Boelkins store is one of the most attractive food emporiums I have ever inspected. The stock was evidently selected with great care and thoroughness and the enquiry and goods are displayed and arranged in such a manner as to make trading at the store a genuine pleasure. John W. Boonstra, for many years engaged in the grocery business in Muskegon, is now connected with the Walker Candy Co. Edward R. Swett, proprietor of the Occidental Hotel, tells me that he owns fifty acres of land at Lake Har- bor. It is located on the North side of the channel and fronts on the chan- nel and Lake Michigan. ———_ Silk Hosiery on the Gain. Although reports concerning the amount of business done in the better grades of women’s full-fashioned silk hose during the last month or two have not altogether agreed, there are plenty of signs that some of the more progressive houses are doing well. Sales of one of the biggest direct-to- retailer manufacturers of this mer- chandise showed a gain of 33% per cent. last month over April, 1926, and actual shipments increased about 15 per cent. The sales gain in March and February was quite a little under the April figure, but that for March was larger than the one for February. This would indicate a steady increase in demand since the end of January, with quite a marked improvement during the month just closed. Full-fashioned hose are said to be an excellent “buy” right now, as some of the good lines are priced under the present parity of raw silk. +. Not Much Change in Hosiery. Transactions in the hosiery end of the knit goods trade this week have not shown much change from last weeks’, at least so far as the volume and character of the buying are con- cerned. Novelties in the middle and better grade half-hose for men con- MICHIGAN tinue to be taken well by jobbers, and a nice call for fine-gauge lise hose for women was also reported by some sell- ing houses. Fancy heels continued to dominate in the lines of full-fashioned sik hosiery that were sgld. The most wanted goods were those to retail at or above $1.50 a pair, and the novelties in heels included not only the form but the color. Most of the active lines showed heels that contrasted with the body of the stocking, the two lines either being different color or different shades of the same ore. As for the type of novelty heels wanted, pointed ones have moved best this week. —_+2+>—___ Interest in Sports Coatings. The women’s coat trade has peen showing considerable interest in the new sports’ woolens being shown by the mills. Although primarily intended for fall these coths will be made up into garments for late summer travel and uitility wear. The goods wll also be used for early fall sports’ coats, which are expected to sell well up to about Thanksgiving Day. Most of these fabrics are of the mannish type and show varied pattern effects, in- cluding nub effects, small designs with indistinct stripes and overchecks, twists and Shetland weaves. —_2+>—___ Cut Silk Ties Favored for Fall. Neckwear manufacturers are ap- proaching the end of the active whole- sale period of a season in which cut silk merchandise had everything its own way. The knitted ties sold to a limited extent in the higher price ranges. Wholesalers said indications are that a similar situation will prevail for the fall. Retailers at present are sending in fill-in orders for foulard, moire and mogadore merchandise, and business is also being placed in ties of light crepes and other silks for sum- mer wear. Both plain and bright col- ored effects are in demand. —_~++>—__—__ Reptile Effects Stay in Favor. Repile effects continue to lead in women’s handbags. Water snake, lizard and alligator are outstanding in the better grade merchandise. The last two have been duplicated in calf- skin for large under-arm bags which have met with a good demand from retailers. Small pouch bags with back strap are likewise meeting with favor. Several manufacturers have done well with large shopping bags with shell frame and so-called gate top. Purses for Summer wear are being offered and are expected to take well. ———_2-2-.___ Sk'rt Sales Have Benefited. The strong demand for sports gar- ments is helping the skirt trade to a very substantial extent. The garments are designed to be worn with sports jackets, sweaters and blouses. The variety of merchandise available is large and incliides skirts of flannel, wool crepe, silks, tweeds and _ linens. Practically all of the garments are pleated, the effects including kick, ac- cordeon, side and box pleats. The combination cf skirt with knickers is said to be taking well, particularly for golfing, hiking and camping. TRADESMAN Did you ever find yourself with an unkempt shoe, a broken shoe lace, a rough in- sole in your shoe, and no way to remedy same? Your May 11, 1927 Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business Information write to L. H.BAKER, Secretary-Tresurer LANSING, MICHIGAN customers have likewise found themselves in the same predicament. , Now the lesson is—be a BE SURE TO — service to your customer, Aes keep your findings stock up get the facts to standard. about the . Our stock is always com- 4 plete. We are awaiting your —p> “BERTSCH orders. iia . BEN KRAUSE CO. early Summer 20 Ioni: Avenue a ot GRAND RAPIDS, MICH. : Men’s and Young Men’s Hodenpy!] Hardy Snor Numbers. Securities a ; Corporation They're real Winners! s A personal advisory Waite the a service freely offered to large and small Herold-Bertsch investors alike 4 4 4 . Securities carefully Shoe Company aeinoret eee. Manufacturers of Quality Footwear individual needs. Since 1892 . GRAND RAPIDS, MICHIGAN 231 So. La Salle Street Chicago New York Grand Rapids SURANCE CO. 4. Organized for not for Profit q May 11, 1927 MICHIGAN TRADESMAN 11 Industrial Conditions in Grand Rapids Eighty Years Ago. Henry Naysmith came to Grand Rapids eighty-two years ago and en- tered upon a long and interesting career as a carpenter and contractor. He has now been dead about a quarter of a century. In 1890 he read a paper be- fore the Old Residents Association describing local conditions as he found them in 1845, as follows: By appointment of your committee, this response falls upon one, who forty-six years ago had attained his majority and had been launched upon the tidal wave of emigration then roll- ing West. On the beautiful spring morning of April 23, 1845, with a treas- urv reduced to 75 cents, he found him- self a guest at the National Hotel of Grand Rapids. It stood upon. the ground where we meet to-night (Mor- ton House) to recall and rehearse early scenes and experiences. The capital which he brought with him to invest in the building up of the then thriving village and of his own fortunes consisted of a good vigorous constitution, willing hands and the ex- perience of two seasons at house build- ing in a country town of central New York. To make a speedy connection there was imperative need, and employment was solicited of Woodward & Burnette —-a firm who had contracted to build the first bridge across Grand river at sridge street. But it was too earlly in the season to begin the work and a continued search resulted in an en- eagement with H. H. Ives, who was erecting a cabin on the deck of the steamer Mishawaka. The boat was brought here by Henry R. Williams, the first mayor of the city, and lay in the channel in the exact locality of the tower clock building. The wages agreed upon were one dollar per dav and board—the highest price then paid to journey workmen of my age and experience. The condi- tions of payment were one-fourth money and three-fourths in orders on tradesmen, dealing in the necessaries of life—to be paid on call. The lumber used was manufactured in Deacon Hinsdale’s sawmill, located in the big mill on the canal; it was put in a dry kiln for twenty-four hours, then brought to the boat and no time was lost in completing the work, which occupied only one week, for Harry was a hustler on a cheap job. At this time as I remember, Kendall Woodward, David Burnette, Robert Hilton, Wm. I. Blakely and the firm of Curtis & Ives were the principal carpenter contractors. Wm. Davidson and I. L. Wheeler were the mason contractors and I. F. Finney and Loren M. Page did most of the painting and decorating. As the seasons succeeded each other, new and enterprising men came to swell the ranks and contribute to the industry. Isaac Leonard and P. B. Potter did much in piling up brick walls, which have not been excelled in beauty and strength by later professionals. Reuben Wheeler. one of the best mechanics interested in building, did much to en- hance the architectural beauty of the growing town. From 1845 to 1857 was an era of building, both business houses and residences. Many of them were built of limestone, cobblestone and concrete and a few structures were built of im- ported brick. The principal business houses at this time were the Rathbone building on the corner of Monroe and Ottawa streets, Col. Roberts’ block at the foot of Monroe street and Judge Almy’s on Kent street. Irving Hall, at the foot of Monroe street, was built of brick by Samuel Ball, who lived but a short time after its completion. We had no machinery at this time for working lumber after it left the mills; everything was done by hand, driven by will power. Sawing, planing and matching flooring were wrought by this slow and now tedious method. The most expert carpenter could pre- pare and lay only about one square of flooring per day. Now we have ma- chinery which dresses and matches 15,000 feet in ten hours; and the car- penter lays from three to five squares in the same time. James Scott had some sash and door machinery, but the best of them were made by hand. After a time Eliker Smith, a machinist, procured and set up a machine for dressing flooring and every year the facilities for building improved. At this stage of development the harder woods were not used to any extent for finishing, owing to the great expense of preparing them. Among the better residences were those of Judge Almy, George Martin, Wm. Henry, Lovel Moore, E. B. Bostwick and Damon Hatch. Dr. Sheppard’s house, in process of completion, was considered the best. Zenas G. Wisner, Charles H. Taylor, Truman H. Lyon, Daniel Ball, Henry R. Williams, Eliflet’ H. Turner and others whose names I might mention also built permanent and_ substantial residences. A cheaper class of houses was being constructed in all parts of the town. I remember going with Mr. Ives to the sawmill of Wm. Nelson for lumber just sawed, which was taken to a place near the Bridge street house, where it was framed and put up in one day; and while we were shingling the roof, the family moved in, using a rough floor. In anticipation of the modern fashion, blankets were hung as_ sub- stitutes for doors. Every mechanic worked early and late. I myself have shingled by moon- light, and lathed by the light of an Indian campfire. The eight hour system had not then been dreamed of and strikes were of a different breed altogether from those of the present day. The mechanic who did the most work came to the front. Near the close of this period began the putting in of iron column. store fronts and a better class of business houses were projected, one of which, the Luce block, corner of Monroe and Ottawa streets, still stand as a monu- ment of the thrift and enterprise of that day. a The Taylor block was another which was burned in the spring of ’60 with other valuable property, includ- ing the county records. In July of this year the present county offices were commenced; P. L. Pierce, then county clerk, being the architect, and Nichols & Naysmith the contractors. In Iess than ninety days the county had taken possession of the building. After the war activities were renew- ed. Plate glass fronts came in. Cap- ital with improved appliances, fresh inventions and greater skill have each contributed their part, so that we are able to boast of a citv giving employ- ment to thousands of industrious skill- ed mechanics. Each year as-it passes witnesses the erection of substantial structures for business and manufac- turing. The primitive schoolhouses and meeting houses have by like gradua- tions grown to their present number and status. And we are not unmindful of the numerous costly and elegant residences and of the hundreds of at- tractive and convenient ones. It would not be amiss for us to note the thousands of humble dwellings where- in are housed our laboring class. While our benevolent homes—present and prospective—are more to our credit than all else, it should be our proudest boast that we havé no wretched quar- ters where human beings live like brutes. ——o-os > Some advertisers talk about service as though it were a gratuity. Mer- changising is service in eyery detail. ROYAL quality insures SUCCESS.- REAM OF TARTAR makes Royal a quality product. Housewives realize it can’t be the cheapest—but they know it to be the best. They run no risk of wasting good ingredients or kitchen time when Royal is in the batter. Two cents’ worth in a big layer cake insures success. Royal leaves contains no bitter no alum AB Sere taste WORDEN (GROCER COMPANY The Prompt Shippers Keep This In Mind EGS Te CULTS ARE BETTER BEST VALUE FOR THE PRICE ay Oe And Many Customers Know It WORDEN (;ROCER COMPANY Wholesalers for Fifty-seven Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver 12 FINANCIAL Review of Business Conditions in Michigan. Four months of 1927 have passed into history. The general economic situation throughout those four months has been quite satisfactory. Many in- fluences have been at work to make business good, chief of which have been the abundance of money and con- tinued steadiness in the purchasing power of the dollar. These influences give promise of supporting a volume of commercial and industrial activity well above normal during the remain- der of the year. The month of April witnessed further additions to the ranks of those who believe that busi- ness during 1927 will be more than normally good. As the year wears on, it becomes in- creasingly apparent that he who would play the game of business successfully must from now on know thoroughly the principles of marketing, produc- tion and finance and understand their application to his own particular busi- ness. The rule-of-thumb type of busi- ness man is passing out and his place is being taken by the man who is broadly trained in the fundamental principles of sound business practice. The latter do not fear the present era of increasing competition but regard it rather as an opportunity to display their skill and to earn still larger re- wards. The soft coal strike, now a month old, has been little felt. Prominent coal operators predict that the strike will be long drawn out. Large stocks above ground, together with non-union mine production, will take care of the country’s needs for several months. Meanwhile 150,000 miners will be idle. Bituminous coal prices are expected to rise until the strike ends. Prices, f. o. b. mines, rose 250 per cent. between April and September during the soft coal strike of 1922. Other unfavorable influences in the present business situa- tion are the Mississippi Valley floods, which are checking trade in that sec- tion, and reduced automobile output and building construction, estimated at 15 and 10 per cent. respectively for the first quarter, when compared with a year ago. Favorable influences far outnumber those that are unfavorable. Bank clearings the last week in April ex- ceeded those of the corresponding week in 1926. Car loadings continue at high levels, placing the railroads in one of the most prosperous positions in their history. Commodity prices are holding steady, which gives the assurance that inflation does not exist. The crop outlook is excellent. Another large crop of winter wheat is indicated. Commercial inventories are in keeping with demand. Further gains are re- ported by the cotton textile industry. Business organizations generally have good cash balances. Payrolls are very close to the high level of a year ago. Production of steel continues very large. Further additions were made in April to our gold holdings which now equal one-half of the world’s sup- MICHIGAN ply. Navigation on the Great Lakes, which opened two weeks earlier than last year is proving a stimulus to busi- ness. The general business situation in the State of Michigan, like that of the Nation as a whole, is above normal. Manufacturers generally are optimistic concerning the outlook. The electric refrigeration industry, one of the State’s most promising businesses, is expanding rapidly. Furniture factor- ies report a better tone in business. Manufacturing establishments general- ly are well occupied and are showing steady improvement. The _ situation, however, is somewhat spotty. A num- ber of automobile factories are work- ing at capacity, others are operating at or below normal. Output of cars and trucks for the first four months of 1927 justified the predictions made by motor authorities early in the year that 4.000,000 vehicles would be manufactured in 1927. Early estimates place produc- tion for April in the neighborhood of the output for March which was 409,- 344 cars and trucks. Production of ford cars for March is estimated at 80,000 vehicles, an increase of 20,000 units in comparison with the Febru- ary output. Dodge Brothers and the ford Motor Company by early sum- mer will introduce new models which both companies confidently expect will boost sales in a large way. Employment continued to increase in most parts of the State during April. Labor in almost all communi- ties is now well employed. Several cities report a shortage of skilled labor. Farm and public improvement work and the opening of lake shipping is absorbing many workmen. There has been a small gain in employment in Detroit during the past month. Building construction continues to move along at a good pace. Twenty per cent. of our correspondents re- port a shortage of houses, and seventy- five per cent. advise that a good vol- ume of new construction is being planned. Prices of building materials are slightly lower than a year ago. Detroit. building permits for April show a small gain in value compared with those for the month of March. Irving Fisher’s commodity price in- dex, based on 100 for 1913, has been almost stationery for over a month and now stands at 139.6. There are no indications that commodity prices will experience a decided upward movement in the near future. Practically all sections of the State report money sufficient for local needs and the demand good to strong. There has been practically no change in the rates which prevailed a month ago. Wholesale and retail trade shows some improvement but remains spotty. Dry goods have been making a better showing lately. Collections are im- proving. The Euster trade was good. An early Spring and favorable crop conditions have placed the Michigan farmer in a good position. Crops are being planted and farm work in gen- eral is progressing very satisfactorily. Winter wheat, rye and pastures are in very good condition. Fruit trees have TRADESMAN May 11, 1927 ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-611 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN What Good Is Your Bank? What good is your Bank to you? As a progressive financial institu- tion, it should be helping ycu to make and save money. If it is not, then both you and the Bank are to blame. Sometime soon let us get together and talk this over. We think it worth while. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home”’ 16 Convenient Offices Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Bullding Bank Building Phone 421 Detroit 2056 Buhl Bullding GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY ee Investment Securities “The Bank onthe =A fFliated with Grand Rapids National Bank Square” May 11, 1927 MICHIGAN TRADESMAN 13 been injured by frosts in only a few localities. Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. —_~+-+—___ Big Stock Rise Seen as Illusion. A mine of information on the move- ment of stocks and bonds over the last year is contained in the annual report of E. H. H. Simmons, Presi- dent of the New York Stock Exchange, published to-day. Perhaps the most astounding fact Mr. Simmons uncovers is that through the addition during 1926 of $5,543,331,023 in listings on the big board the total value of securities listed has been swelled to $75,543,769,- 606. It is significant that the sub- stantial gain has been achieved pri- marily by the additions of new stock rather than new bond issues. For the first time since the war the total value of shares listed on the Stock Exchange has come to equal, and for that matter to exceed, the total value of listed bonds. Mr. Simmons performs a real ser- vice when, in the face of a common belief that the 1926 and early 1927 stock markets reached unprecedented heights, he stoutly denies the accuracy of the standard averages by which the public is guided. It may be somewhat of a shock to many that the New York Stock Exchange’s weighted aver- age of listed issues reached its peak on November 1, 1925 and that at no time during the great bull market of 1926 did it again attain that peak. “This would, of course, lead to the con- clusion,” as Mr. Simmons points out, “that instead of the rise in share prices in 1926 concerning which there has been so much published comment, ac- tually a decline occurred.” Some real objections to the use of this yard stick can be found but the final conclusion of Mr. Simmons that share prices “appear to have been rather stable’ during 1926 may cause many prophets to re- vamp their opinions on the market. Certainly it is true that last year “the undoubtedly sharp advance in some share issues was largely offset by the pronounced decline in others.” Frequently it has been pointed out in these columns that danger awaits the man who places too much confidence in the market averages commonly ac- cepted as a true index of the stock market movement. In time doubtless a variety of stock market barometers will be constructed each for a definite purpose. What the trader usually should want is to know whether his chances for profit are better on the upside or downside of the market. That is to say he wants to know whether the majority of listings at any given time are falling or rising and for that purpose an unweighted average of a representative lot of issues is the best. More and more it becomes evident that the New York Stock Exchange represents not one big market but a whole family of small markets. All during last year and to an even greater extent this year these small markets have revealed a disposition to move more or less independently. It can no longer be said even that the industrial shares move together for while some groups are advancing others are de- clining. Certain general influences, of course, always will bear upon the movement of all groups and of these money is especially important. In this connection those on the constructive side of the market will find great com- fort indeed in the fact to which Mr. Simmons calls attention that whereas brokers’ loans have decreased over the year the aggregate market value of the listed issues has expanded. This thought he throws out as one that must be puzzling to those “who may be inclined to express alarm or con- demnation of the 1926 stock market as perilously inflationary.” Paul Willard Garrett. [Copyrignted, 1927.] —_+->—___ Growing Old Gracefully. Since the sale of the Fourth Na- tional Bank to the Grand Rapids Na- tional, William H. Anderson has not been active in business affairs except to conserve his own resources, which are commonly reported to be in ex- cess of a million dollars, and to man- age his large farming interests in Sparta township. He has recently de- veloped a great liking for fishing and is frequently seen whipping the trout streams of Western Michigan or sit- ting on a rock or in a boat waiting for the wily bass to come his way. Some of his friends insist that he has just as good a time when the fish avoid his hook as he does when his creel is full, because it is the Great Out Doors which he really cherishes and that the various manifestations of Nature mean more to him than any particular suc- cess as an angler or sportsman. All of which goes to show that Mr. Ander- son is growing old gracefully, as the expression goes, and that he is able to retire from the fierce battle for financial dominance to the placid life of contentment and satisfaction with- out a pang of regret or a single bitter memory. —— “Down To Brass Tacks” Traced To Its Origin. For some years I have been en- deavoring to discover how the expres- sion “getting down to brass tacks” originated. The explanation which seems most logical is based on the fact that some years ago the distance from the pointed nose of a dry goods clerks to the end of his outstretched arm was unversally accepted as thirty-six inches. Goods were thus measured by “smell- ing the yard.” When the public began to notice an increase in the number of long-nosed clerks with short arms, it remonstrated So yardsticks were nailed to the count ers. This method was awkward and a row of six brass tacks were substituted If a clerk went back to the “smell- ing” stunt he was quickly ordered to get down to brass tacks. A. D. Guion. Link, Petter & Company (acorporsted) Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Investment Securities E. H. Rollins & Sons F ounded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-'Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Choosing Your Executor .. NAMING AN INDIVIDUAL AS your Executor and Trustee under your Will, acquaint yourself with what Executorship involves and the many vital ways in which a Trust Company can serve you and safeguard your Estate. Our Trust officer will be glad to explain this to you or send you infor- mation bearing on these important matters. THE M{IchIGAN [RUST COMPANY JOHN DUFFY, Chairman of Board NOYES L. AVERY, President The first Trust Company in Michigan 14 MICHIGAN TRADESMAN May 11, 1927 HARD KNOCK OF EXPERIENCE Does Your Burglary Insurance Really Insure? Written for the Tradesman. The average business man taking out burglary insurance policy is very much like the ostrich that buries its head in the sand. Both think they are fully covered and that their prob- lems are over. It is peculiar how a man in business will use every bit of care and ingenu- ity in buying merchandise to make, sure he knows exactly what he is get- ting—he wouldn’t think of entering into a contract without first studying it carefully and making sure he is ready to carry out all its provisions— and yet, when it comes to his burglary insurance, he will go into it on the blind, so to speak, ard remain con- tent with his “cat in the bag.” The process seems to be to have the broker get a policy, pay the premium, throw the policy into the safe or vault and then run along in the comfortable feeling of safety and security that comes with “insurance’—until some- thing happens. It is only then, on the day of reckoning, when it is too late, that insured painfully finds out that having a policy and collecting on a loss are two different things, unless all of the conditions provided for in the policy have been observed. The really unfortunate part is that the .conditions are fairly simple to carry out, and had the insured known about they, he could easily have taken care of them. But I suppose that here, as in so many other cases, costly experience alone becomes our only teacher. The average purchaser of burglary insurance does not seem to realize that an insurance policy is merely a con- tract, and like all contracts, every one of its terms must be strictly complied with in order to make the whole con- tract effective. The insurance com- pany sets forth in the policy the con- ditions under which it will be liable, and the premium is fixed by it with When a man buys a policy, he takes it subject those conditions in mind. to the conditions. Unless he under- stands them and complies with them, it can readily be seen that the policy is worse than worthless to him. Not only doesn’t he get insurance, but he is out the premium to the bargain. It is too bad that the insurance com- pany does not specifically call these matters to the insured’s attention in advance. That would certainly be a great good-will builder for it. In any event, certainly the insureds own broker ought to explain just what the insured must do to really be insured. Instead, however, the broker usually looks at it only from the point of view of saving premium or advising what must be done to get a policy in the first place. The client will be told that if he places certain additional locks on the door or bars his windows, 1x does something else along similar lines, a policy or a reduction in prem- That has only ‘5 do with the issuance of the policy, sot with keeping it alive after it is ‘ssued. But whether the insured gets ‘um can be obtained. outside assistance or not to make clear the policy to him, the fact is that the policy does contain a number of pro- visions which must be complied with throughout its life in order for it to be worth anything. For some unexplain- able reason, very few business men seem to be fully aware of this. Now, it is not my intention to take hold of the burglary policy and analyze all its terms and conditions. That would hardly be the practical way of going about it here. | do want to com- ment, however, upon two of the im- portant accounting features that are embodied in insurance First there is the provision that the insured must keep such rec- ords as will enable the insurance com- pany to accurateiy determine the loss from them. Note that it is the insur- ance company that must be able to make the computation, and that it must come from the records, and that the records must be so kept as to make it possible to accurately determine the almost all policies. loss. Then there is the requirement that within 60 or 90 days after the loss, the insured file a complete detailed list of exactly what he claims was stolen, showing the cost as well as the mar- ket value of each item at the time of loss. From the insurance company’s point of view, these are perhaps perfectly reasonable provisions. It is no more than fair that a man claiming a loss be required to submit full details and to have accurate records supporting the claim. At any rate, the company has a right to sell its burglary insur- ance on its own terms, and these are some of the terms. In that respect, the situation is somewhat different from the case of fire insurance, where the law prescribes the form of policy and neither the company nor the in- sured may change it. In burglary in- surance, however, the parties are left to themselves to work out their own agreement. Besides, the fire usually leaves some trace as to what was con- sumed. Merchandise may be only partially destroyed, or there may be some unburnable parts that would give a clue to the part that was burnt. With burglary, however, what is gone is gone. About the only way of establish- ing the loss is througn the records. How many business men can come into their place of business in the morning and from their records be in a position to make a detailed list of a large and varied quantity of merchan- dise that may have disappeared over- night? How many keep such records as will enable them accurately to de- termine even the dollar and cent loss, no less the quantities of merchandise? The man who keeps a regular double entry set of books would probably say offhand that his records would answer the purpose. Perhaps he has certified accountants checking his records reg- ularly and is receiving periodical re- ports too. He would probably then feel particularly exempt from = any worry about having all the records the insurance company could require. A little reflection on the subject, however, is bound to lead bim to a somewhat different conclusion. A gen- SECOND Thought Everybody makes mis- takes in business. Snap judgments, for instance . . . hurried deci- sions. Often an interview with a friendly Old National official will improve a good idea — and avoid a pitfall. The OLD NATIONAL BANK MONROE at PEARL A Bank for Everybody- WHAT CLASS ARE YOU IN? We grade our dividends according to the nature of the class of business at risk, on mercantile and dwelling. CLASS A 40 to 50% CLASS B 30 to 40% CLASS C 20 to 30% FIRE TORNADO BURGLARY LIABILITY AUTOMOBILE PLATE GLASS COMPENSATION THE CLASS MUTUALS AGENCY 305-06 Murray Bldg. Granp Rapins, MicH. BONDS In justice to yourself, as well as to those depend- ents or heirs who rely on your judgment, at least part of your surplus funds should be invested in well secured Bonds. Michigan Bond & Investment Company 1020 Grand Rapids National Bank Building Grand Rapids Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising + . 309-210-211 Murray Bldg: GRAND RAPIDS, MICHIGAN INSURED BONDS paying 6% It is just as important to insure investments against loss as it is to carry prop- erty insurance. You take no risk with the money you invest in our 6% Insured Bonds. They are secured by first mortgages on_ individual homes worth double and principal and interest is guaranteed by U. S. Fidel- ity & Guaranty Co., with assets of $48,000,000. Tax exempt in Michigan. INDUSTRIAL COMPANY ASSOCIATED WITH INDUSTRIAL BANK GRAND MICH- RAPIDS IGAN May 11, 1927 eral set of books, modern in every way, only deals with dollars and cents, and nothing else. It will show how much was bought or sold, or how much was the last inventory, but it will not show what was bought or sold, or how much was in the inventory. Such informa- tion would come from properly kept cost records or stock records that keep tab on merchandise quantities, as well as the amounts. How many business men can say they have such records The best answer to that question can be found in the many cases where what were undoubtedly perfectly good claims were thrown out and not a dol- lar recovered by the insured. It is true that often certified accountants are called upon to determine the mer- chandise loss from a double entry set of books, and the accountants will be able to closely approximate the amount of the loss without stock records, but then they must have a detailed mer- chandise inventory at some date prior to the burglary, a detailed record of all purchases since, an accurate record of sales property describing style or lot number, etc., and, in the case of a manufacturer, some kind of a cost book showing approximately the ma- terial, labor and overhead going into each finished article. As I have already mentioned, this yields a close approximation. It may even happen to give the correct loss to the penny, but naturally the ac- countant representing the insurance company is going to do his own ap- proximating, and in such a manner as will best serve the purpose of his client, the insurance company. The result is that in many cases, the accountant for the insured will show a large loss whereas the accountant representing he insurance company will show a much smaller loss, or perhaps none at all—and the queer part is that the con- dition of the records may justify the conclusions of both. In such cases, the insurance company can usually be expected to take the position that the insured did not comply with the con- dition of the policy which calls for the keeping of the records that will en- able the insurance company to accur- ately determine the amount of the loss, and there is very little the insured can say in defense. Under these conditions, it can readily be understood why the insured will often be willing to settle for a great deal less than the amount of the ac- tual loss. In fact, it would seem an act of kindness on the part of the in- surance company to be willing to pay anything at all in those cases. The probabilities are that it does so in or- der to maintain a certain amount of good-will and to avoid making all other policy holders fearful about their insurance. That explains a good many settlements that are made in cases where the records have not been kept strictly in accordance with the policy. Quite often, however, the insured is not so fortunate as to have a company that is inclined to overlook the viola- tion of the condition, or who is willing to settle for even a fraction of the loss. There are companies whose policy it is to litigate every claim in which there appears to be the ieast possibility of MICHIGAN successfully avoiding any payment on a policy. It is true that cases have been litigated that have been won by the insured, in spite of the failure to strictly comply with the accounting That, how- ever, has more often probably been the result of good fortune in finding a sympathetic jury than anything else. provisions of the policy. In the meantime, the insurance com- pany continues to hold the whiphand as long as these accounting require- ments are part of the policy—and there is no reason why they shouldn’t be. The only fault I have to find, so far as that is concerned, is that the insur- ance company ought to see to it be- fore the policy is issued that the sys- tem of record employed meets its re- quirements; or it should tell the busi- ness man just what changes he must make to bring his records within the requirements. Then, continues keeping such records, the in- surance company should not be in a position to complain. The condition of the books ought to be regarded no differently from the condition of the premises themselves. Before a policy is issued, the company makes an in- If everything is O. K., it will issue the policy or else it will say what changes should first be made. Once the condition of the premises is passed on and the policy is issued and everything continues the same, the company cannot later say that there was something wrong with the prem- ises and therefore refuse to pay. The same thing should apply with respect to the records. if the insured spection. But however good a theory that may be, the far more important point is to meet the situation as it actually exists in practice to-day. It is almost un- believable that business men will pay millions of dollars in premiums, yet leave their records in such shape where, at best, they may be buying into a lawsuit. The strangest part is that it is so relatively simple in most cases to observe the conditions of the policy. The only satisfactory conclusion I can make from the situation is that the business man does not realize, either through the failure to read his policy or for any other reason, that the con- ditions are there. Tne result is that in many cases, the insurance premium is just like so much money thrown away. It is too bad that men will wait to be taught by the hard knocks of experience. Frank E. Seidman. ————_++-2—___ Dress Fabrics Lead Linens. Only a fair business is passing in linens at the moment, with colored dress fabrics moving more freely than household goods. The cloths selling best wholesale at 35@62% cents a yard, and the leading colors at the moment are Copenhagen and medium blues. Next after them, in order of the pref- erence shown them, come tan, green, rose, medium pink and orchid. White dress linen also is wanted, and just now is about the hardest of all on which to get quick deliveries. Cut- ters-up, jobbers and retailers are all buying, with the cutters taking the largest yardage. TRADESMAN 15 $2,800 South Bay Cities, Calif. 5% Sanitation District Bonds Dated: October 1st, 1924. Due: 1400 October Ist, 1959; 1400 October 1st 1960. Denomination: 1000 and 400. Interest April and October 1st at the County Treasurer’s Office, Los Angeles, Calif. FINANCIAL STATEMENT Real Value of Taxable Property - Ce eee soap oe eee eee cae Assessed Value of Taxable Property —....-----.....---..----- 14,456,300 Total Bonded Debt including this issue oe 462,800 Population 20,000. Opinion John C. Thomson, New York. Price: Par and Interest netting 5%. If interested, please write or wire any of the offices below: VANDERSALL & COMPANY 410 Home Bank Bldg., Toledo, Ohio 29 So. LaSalle St, 1006 Penobscot Bldg., Chicago, Illinois Detroit, Michigan Merchants Life Insurance Company RANSOM E. OLDS Chairman of Board WILLIAM A.WATTS President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Affiliated with THE MUGHIGAN RETAIL DRY GOODS ASSOGIATION An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rhe Net Cots OY Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 AROUND CAPE OF GOOD HOPE Thirteenth Lap of a 22,000 Mile Ocean Trip. Mozambique, Portuguese East Africa March 12—My last letter from Dur- ban was written on our first day there in order to catch an outgoing mail. Durban, being the first port of call in South Africa for boats from England, seems to be the chief port of entry for goods and material for the Union and is a busy place. The city is surround- ed on three sides by rising ground like John Ball Park at home, but it does not rise so abruptly and on these hill- sides are the residences of the well-to- do people. We were given a ride around these suburbs overlooking the city and some cof them facing the ocean. Most of the homes are of white and cream colored stucco with red tile roofs—a very effective combination. They have a fine country club and golf club and a fine bathing beach on the ocean front with a number of hotels on the beach that would do credit to Atlantic City. 1 wrote in a former letter about what fine public buildings they have in all these places, even in the small towns, and in the larger cities they invariably have fine big buildings for their different clubs and here there are three clubs, each with a fine big building. The school build- ings are commodious and seem to be in great numbers. Here, like Eng- land, they run largely to private schools and these in different cities have fine buildings and grounds. Their public school buildings are also good. The Y. W. C. A. and Y. M. C. A. both have good looking buildings here On one of our drives our chauffeur pointed out a fine big building which he said belonged to the city and was for old ladies who had no homes Some of them paid, others who had nothing were kept free. He also pointed out a large children’s home owned by the city. All the large towns and cities have municipal baths, usually a large out door tile pool about 40 bv 60 feet. A small fee is charged for its use. As I wrote previously I cannot un- derstand how they get the money for these buildings, for everywhere they far surpass American cities of the same size in not only the size but in archi- tecture. I wrote of their city hall here costing a million and a half, covering a block. One end contains the museum and art gallery, both with fine exhibits. Then there are rooms for various city departments and in the other end a fine big room with seating capacity for 2,000, finished in mahogany and with an immense pipe organ and stage seating 300 for their singing societies. The city gave us a reception last night in this room. They had about a hun- dred small tables around the room with chairs and served very elaborate refreshments, sandwiches, three kinds of gelatine in molds, ice cream and French pastry in all colors and shapes, with coffee and lemonade. The mayor welcomed us in a two minute talk and we enjoyed a musical program by a fifty piece orchestra. A boy choir, vocal numbers and dancing followed. One of the sights here is the rick- shaw boys decorated with horns, bells, and plumes, a very fetching get up. I think everybody on the boat took a picture of them. They claim to have the third largest dry dock in the world, 950 feet long. I had the tugboat cap- tain’s word for this. It may or may not be correct, but it is a big one at anv rate. ‘ They have restricted immigration laws against Chinese and Japanese and iust lately against their sister country, India, prohibiting the East Indians from coming in. In my Round the World letters in 1923 I spoke about their bar room hotels in Hong Kong, Shanghai and other oriental ports. This . country. largely controlled by the British, has the same thing. They have some good hotels and usually have MICHIGAN two or three large lounging rooms or parlors, but they are nothing but saloons. If you come out after dinner or luncheon they are the only places in which to sit down and you are no sooner seated than a boy comes run- ning up, asking you, “What will you have to drink.” In one big hotel in the corner of the room was a bar with the bottles standing along in rows ex- actly like our corner saloons in the old days. I don’t think I am a crank o> the subject, but most of the Trades- man readers traveling with their wives, even though they had no objection to taking a glass of beer, wine or whisky and soda, would get as disgusted as the writer if the only place to sit down were these hotel saloons. To say they only drink in moderation is a farce, for the residents come in groups of three or four, either men or women. One treats, then all must treat and the first thing they are so noisy you have to leave. But it is their way and. their hotel and if you don’t like it you can stay away. I could probably make my letters more readable if 1 spoke of the num- ber of funny things happening on the boat, for we are all at times funny to the other fellow. To see how some of the old bachelors and widowers try to snuggle up io the girls young enough to be their granddaughters and to see how some of the widows try to counteract this tendency on the part of their legitimate prey would fill a book. At one of the dances which are held every night on deck when at sea some woman draped herself with the American flag and attempted a solo dance in it. This was too much for Mrs. Follmer’s D. A. R. training, her temper got the best of her and she called for a halt in the performance. You readers are busy and I attempt at least to give in as concise a form as possible the things I want to know about a country. They may be too drv to be interesting, but the facts are from hundreds of publications I have read on the trip. boiled down to the best of my abilitv. Both in South America and in South Africa I am surprised at the number of good trade magazines they get out, finely printed on good paper and well edited. I have before me now the South African Sugar Journal of Durban. It is slight- ly smaller than the Tradesman, print- ed on good glazed paper in two colors, red and black, seventy-two pages with thirty-four pages of advertising, three of which are American oils and mo- tors. From the editorials they have the same troubles with sugar cane growers that our Michigan refiners have with beet growers. They have had several meetings to get the in- dependent growers to sign a contract on a sliding scale. They are also at- tempting to stabilize both the retail and wholesale selling price for ten years but a number of speakers at the meeting took the same ground that President Coolidge did in his veto of the farm bill. You cannot control the price of a worldwide commodity. A funny thing happened at Johan- nesburg. Mrs. Follmer and I had a little time and we went into a fine look- ing building which was the law court. A custodian took us around to the rooms where the different judges held their courts. In the criminal court room he said a native had been sen- tenced to death by hanging at the fsrenoon session. We had quite a visit with the custodian, because he had been to America some vears ago. As I am somewhat partial to red neck- ties and had on a light suit, the morn- ing was cool and I put on a red tie to make it look warmer. As we were leaving he said, “You will pardon me, but. they don’t waar red neck ties here. It is rather a badge of anarchism.’ We had been told by a superintendent of one of the mines visited that seven of their white assistant superintend- ents had been shot two years ago by TRADESMAN Now is the time to cash in on sugar The fruit season has begun. Strawberries are in. Everywhere, people are eating their fill of this delightful dish. And this is the time to get back of Domino Powdered Sugar. It is so much better on strawberries than granulated! Smoother, more pleasant. You will find by pushing Dom- ino Powdered Sugar that it builds real business, for this Domino prod- uct is a profitable item with steady repeats. It will bring real profits into your sugar sales. American Sugar Refining Company “Sweeten it with Domino” Granulated, Tablet, Powdered, Confectioners, Brown; Domino Syrup May 11, 1927 STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $33,389,609.28 20% to 40% Savings Made Since Organization FIRE INSURANCE~—ALL BRANCHES Tornado— Automobile — Plate Glass 10 May 11, 1927 MICHIGAN. TRADESMAN 17 an uprising among the white labor and as I did not want to get a reputa- tion of being a Bolshevist, I took off the tie when I returned to the hotel. I wrote of it before, but cannot help mentioning it again. This line is do- ing a great thing for South Africa by bringing Americans down to see their country. The tourists not only spend a lot of money in purchases of different kinds but also advertise the country when they get home. The cruise gives the railroad and hotels some good business. The mayors of every town and the people all give us a most hearty welcome. The editorials in the papers, as a rule, were courteous. Oc- casionally they send out some squirt of a reporter who has been lately weaned and allow him to pick up any- thing sensational or derogatory to the cruise members. One said the woman all wear diamonds and chiffon dresses for morning wear. He may have seen one in a hundred. Another had a long tale about Americans being money grabbers and dollar chasers. At one of the mines the manager insisted that each visitor should take a handful of crushed stones, showing a trace of gold as a souvenir. The reporter who was on the outside and did not know this said _in his report the tourists all filled their pockets with valuable gold ore and some had a hangdog look, as if they were ashamed of it. How can editors be so short sighted as to allow these misinformations and untrue re- ports. At one place after a morning paper had printed a mean article of this kind several orders that had been placed for jewelry and furs and dress- es were canceled by our people. I think that the paper caused its mer- chants a loss of more than a thousand dollars’ worth of business by his want- ing to be sensational. The editors as I said, had usually courteous editorials, but at times allowed their real thought to get the better of their business judgment. One editorial said, “We have suffered the invasion of 300 Americans,” and after this introduc- tion wrote a half column about how English speaking nations should be friends and work together. My own idea is that they are all so infernally jealous of America they can hardly avoid expressing it—jealous of her wealth, jealous of her people, jealous of her business success, jealous that 300 of us saved up enough money to take this cruise whilst their cruise money goes down in an endless procession of brandy and soda. As the ship left the dock Thursday, March 10, colored paper streamers were thrown ashore until the whole side of the boat was covered, making a very pretty sight. The docks were lined with hundreds of people, all waving us good bye. Our nineteen day stay in South Africa has been de- lightful. As we sailed North along the shore of Africa we could see its shores Friday morning, passing Delagoa Bay. Saturday morning a nice breeze was blowing and the Indian Ocean was on its good behavior. Sunday afternoon, March 12, we landed at Mozambique. Went ashore in six of the Asturias life boats. The waves were so choppy that some of the passengers did not go. It is a small island off the coast of Portuguese East Africa, with an old fort built in 1508 with stone brought from Lisbon. Four hundred years ago it was quite an im- portant place but of very little im- portance now. The streets are narrow, but the buildings have all been kept up in good shape. There were two very good buildings, one housing the telegraph and postoffice and the other the administration building, but I was somewhat surprised to see everybody— half of the population is white—neatly dressed. The blacks also looked neat and clean. We sailed at 7 o'clock. Cc. Ce Follmer. Lamont Warning Makes a Hit. No small amount of interest was aroused in Wall Street investment circles by the warning issued by Thomas W. Lamont of J. P. Morgan & Co. early this week against what he loaning of The oc- termed indiscriminate money to foreign countries. casion was a meeting of the American section of the National Chamber of Commerce in Washington, D. C. Mr. Lamont stated that from the point of view of the American investor it is obviously necessary to scan the situation with increasing circumspec- tion and to avoid rash or excessive He said he had in mind re- ports of American bankers and firms competing on almost a violent scale for the purpose of obtaining loans in various foreign money markets over- seas and added that this sort of prac- tice tends to insecurity and unsound practice. Leading lending. bankers in Wall Street concur with Mr. Lamont that the situa- tion is a serious one, and many have refrained from entering bids for all but the better grade of foreign bonds. Because of the growing shortage of good issues, however, others have more or less unwillingly gone after business which, under normal monetary condi- tions, they would have allowed to pass. The result is best illustrated by a statement made in responsible quarters that no less than forty underwriting houses were competing recently for a foreign municipal loan of $20,000,000, only half of which is to be offered this year. Included in the race were Lon- don and Holland as well as New York bankers. If, as it would seem logical to ex- pect in time, more banking institu- tions come to realize the importance of Mr. Lamont’s warning, it will be in- teresting to note the effect it will have on the bond market. Mr. Lamont estimated that the gross annual interest and sinking fund ser- vice payable to America on foreign loans amounts to about $1,000,000,000. That total is more than one-half as much as all the foreign loans floated in the United States last year. It is easily conceivable that our total loan operations abroad may shortly drop to a level of $1,000,000,000 a year or less. In that event the amounts received in interest and sinking fund payments would equal or exceed the new loans made, and the surplus wealth now in existence as well as such new wealth as is created will have to find employ- ment at home. A situation of that sort, sheuld it develop, would be cer- tain to find reflection in a higher level of investment values in this country. Ralph Hendershot. [Copyrighted, 1927.] —_+-2> A Bargain Counter. A bargain counter draws everybody, furnishing general household indispens- ables, juvenile nicknacks, lasting me- mentoes, novelties of positive quality, reflecting stability, trustworthiness, un- usual values, worth exceeding your zealous anticipation. —_+-+—___ Inheriting a fortune is to some a misfortune. DIAMOND BRAND CARTON CLOTHES PINS Made of New England x White Birch y Selected- =. Polished CARTONS OF 24 PERFECT PINS~ TRADE MARKED QUALITY OF THE DIAMOND MarTcH Co Sold and Recommended by ALL LEADING DEALERS WHITE HOUSE COFFEE Test it by your own Taste! You can best sell a product that you yourself like best. Test White House Coffee in your own home. Connpare it wih any other high grade coffee—bar none! We leave the judg- ment to you. We know you will recommend, FIRST. this coffee that is the fruit of 40 years’ experience in blend’ng and roasting the choicest coffee bean the world produces. The Flavor Is Roasted In! COFF ae Ute ee ad Boston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY 18 MICHIGAN TRADESMAN May 11, 1927 DRY GOODS Michigan Retail Dry Goods Associatior President—H. J. Mulrine—Battle Creeh. First Vice-President—F. E. Mills, Lan- sing. Second Vice-President—G. R. Jackson, Flint. Secretary-Treasurer—F. H. Nissly, Yp- silanti. Manager—Jason E. Hammond, Lansing. Will It Bring Muffs Back? One of the interesting questions that has come up in the fur trade in con- nection with reports that manufacturers of women’s cloth coats are figuring on less use of fur trimmings next fall and winter is whether muffs will come back if the coatmakers carry out their plan. Regarding this it was pointed out recently that muffs went out of favor with the appearance of heavy fur trmmings on the cuffs of women’s coats and that this was due to the fact that the bulkiness of those trimmings made it impossible—perhaps unneces- sary—to use muffs. Sporadic attempts to revive these articles have been made from time to time during the past sev- eral seasons, but none was successful. With less use of fur collars on cloth coats a broadened demand for fur neckpieces would come about, and it is said not to be out of the question to see a revival of scarf and muff sets when cold weather comes again. —__~+2-> To Clarify Trade Terms. The research associate of the Na- tional Association of Hosiery and Un- derwear Manufacturers is making a study of children’s five-eighth, three- quarter and seven-eighth ribbed hose with a view to giving these terms some definite meaning and to establish stan- dard lengths for the stockings to which they refer. To this end the Associa- tion has sent a questionnaire to a se- lected list of its members touching on such points as how these descriptions originated, how they are related to the age of the wearer, what field each type covers, and the individual member’s standard length for each size. The questionnaire also seeks to learn if such factors as the height of the child, fash- ion or locality affects these types, or if any other factors do. The answers will be carefully classified when re- ceived and are expected to yield val- uable information for the hosiery in- dustry. —_~+-+—___ Fur Versus Cloth Coats. Both fur and cloth ccat manufactur- ers are watching the early indications of the probable trend with respect to the Fall demand for their respective types of merchandise. It is conceded that the competition between the fur and cloth garments will again be keen. There are those who look for the fur coat to have one of the best seasons on record while coat manufacturers believe that, with new styles and heav- ier fabrics and warmer interlining, the cloth coat will regain its former popu- larity. The fur manufacturers will learn the early drift of buying during the next two months and particularly by the reception given by consumers to the August fur sales. The cloak producers will watch this trend which, coupled with the results of early buy- ing of their own lines, will afford some inkling as to the probable develop- ments next Fall. oe Dress Demand Is Divided. The current demand for dresses is largely divided between new models for sport and warm weather wear and special lots for sales with which to boost retail volume. In the newer lines a feature is the way that chiffon, both by itself and in combination with lace and other harmonizing materials, Wash crepes in dresses meant either for sport or street is being played up. wear also are being emphasized by manufacturers, not only in the pastel colorings, but in such staple shades Flat crepes con- tinue a favored material, despite the length of time they have been in vogue. Georgette and georgette over printed crepe are also keeping their hold. As for the favored style, a nice demand is reported for sleeveless models. as navy and gray. ——2> + Ready to Show Straw Hats. Men’s wear retailers are hopeful of warm weather during the middle part of next week as about Wednesday or Thursday many stores will begin to show straw hats. It had been expected that some of the local retailers would launch the new straw season late this week, but the weather prevented exe- cution of the plan. May 15, the of- ficial opening date, comes on a Sunday this year, which some interpret as fav- orable to active consumer buying this week, while others think the bulk of the purchasing will not come until the week following. The new hats feature medium widfh brims, sennit and noy- elty braids and fancy bands. 2-22 Broadcloth Shirts Lead. Business in men’s broadcloth shirts is supplying most of the volume de- mand. Although the attempt has been made to “get away’ from broadcloths, on the ground that they have been overdone and they do not afford manu- facturers a sufficient margin of profit, consumer preference for this type of merchandise unabated. Whites are wanted, but there is also some interest in colored broadcloths. Fancy patterned merchandise in collar- attached and collar-to-match styles are said to be selling fairly well. Many retailers are staging shirt sales at this time, and this has taken some of the surplus production out of the market. continues >> Are Clearing Seasonal Silks. Silk manufacturers have been clear- ing stocks of seasonable merchandise and retailers have been active buyers for sales purposes. Sheer goods, par- ticularly flat crepes and georgettes, are leading in the demand, with crepes de chine, satins and small design print- ed silks also included in the buying. Prints generally have not taken as well as was hoped for, but warm weather is expected to prove stimulating to trad- ing. The emphasis on sheer goods this spring is being carried into lines for the fall season and manufacturers are featuring many new numbers in these weaves. : —_>++___ Friendship cannot be bought with money, but it can be lost for money’s sake. When a boy is old enough to take pride in his appearance help to encourage that spirit of pride by selling him shirts that bespeak dependable quality and good taste. Happylad shirts are distinctively different. The addition of this line will be a profitable investment for your store. Nappylad Shits FOR THE BOY OF CHARACTER A.KROLIK & CO.,Inc. Exclusive Michigan Distributor DETROIT is most apt to occur * The sidewall is the vul- nerable point of attack on all tires. Here every jolt and jar makes an attempt at destruc- tion. The CORDUROY CORD is the only tire possessing real Sidewall Protection. Investigate CORDUROYS for yourself. Obtain this genuine saving and economy. Test a CORDUROY against the other tires on your car. Results will convince you. Try it. CORDUROY TIRE COMPANY GRAND RAPIDS, MICHIGAN Corduroy Cords Sidewall Protection (REG. U.S. PAT. OFFICE Added Reinforcement-An Original Patented and Visible PLUS feature ‘ we = « we = May 11, 1927 MICHIGAN TRADESMAN 19 SUCCESSFUL SALESMEN. Peter T. Hendricks, the Well Known Hardware Man. The day when the salesman sat in his office with his feet on his desk, waiting for business to come in, has passed, never to return, and in his place is the up-to-date solicitor, who is The salesman of to-day has to be all these salesman, advertiser and hustler. and more to compete not only with his neighbor, but with mail order com- petition. He has to be up and doing, a leader in the community, taking part in everything for the betterment of existing conditions, not only in the town in which he resides but in the county and in the State. The gospel of doing things, helping others, has spread during recent years until now man who wishes to succeed realizes that he must take part in community life, and he reaping a commensurate re- the enterprising business does it, turn. Peter T. Hendricks was born in a house which was located where the Peter T. Hendricks. Mertens Hotel now stands May 26, 1875. His mother was born in Holland and_ his Holland reason he was the only child in the father’s mother’s antece- dents were also. For some family, which is a very unusual cir- cumstance in the case of Holland families. Peter received his educa- tion in the public schools and left Cen- tral High after completing the tenth grade to enter the employ of the Gunn Hardware Co. as clerk. He remained in this position three years,’ when he devoted a similar period to the Grand Rapids School Furniture Co. in con- nection with the cost department. He then went to Chicago, where he work- ed for a year for the wholesale hard- ware house of Wells & Nellegar. Not liking Chicago as well as he thought he would, he returned to Grand Rap- ids and entered the employ of Rutka, Hamilton & Co., who then conducted hardware South Division street. Two years later he transferred himself to Foster, Stevens & Co. remained al- together eighteen years. At first he was bill clerk; then he went on the road in place of A. D. Baker. He a retail store on with whom he aferwards returned to the retail store, where he had charge of the tool de- partment for several years. During the last years of this connection he was in charge of the factory sales de- partment. He then signed with Buhl Sons & Co., of Detroit, to cover the Grand Rapids city trade. This rela- tion continued three years, when he entered into similar relations with Luetkemeyer Co., wholesale hardware Cleveland. He this house until it remained went out of He then house for three dealers of with business, three years later. Buhl years. covering city and country trade returned to the for fifty miles round about, including Ionia, Holland, Grand Haven and Muskegon. A year ago he retired to represent three houses in Grand Rap- ids—Trico Fuse Mfg. Co., Milwaukee; Arrow Boiler Compound Co., St. Louis and Globe Vise & Truck Co., Grand Rapids. He has maintained these con- nections with great energy and is get- ting his work well organized. Mr. Hendricks was married May 10, 1900, to Miss Clara Stryker, of Grand Rapids. They have had ten children— two boys have Gone Beyond, leaving four boys and four girls. The oldest The other three boys The oldest daughter is in charge of the stationery depart- ment of P. Steketee & Sons. The next daughter acts as his housekeeper and home maker; the cther two girls are Mrs. Hendricks died about son is married. are in school. in school. The family re- 440 Cass eighteen months ago. side in their own home at avenue. Mr. Hendricks is a member of the Central Reformed church and has been Secretary of the Sunday School prac- tically all his life. He is a 32d degree Mason and has taken all of the orders and degrees in Masonry, except the Shrine. He is Past High Priest of Columbian Chapter; Thrice Illustrious Master of Tyre Council; Past Com- mander of De Molai Past Patron of Peninsular Chapter No. President of the Edward Wheeler class of the Consistory. He Modern he has Commandery; 65 and member of the Woodmen. For is also & some years acted as correspondent of the Trav- elers Magazine of the T. P. A. and advertising manager of the Triangle, the official publicaion of De Mola’ Commandery. Mr. Hendricks’ hobby is Masonry and trying to do something for the other fellow. He attributes his suc- cess to hard work, but those who know him believe that a delightful personal- ity anda happy temperament have quite as much to do with his success as the persistent effort he has given every job he ever undertook. > Pure Irishism. An Irishman was out gunning for ducks with a friend, who noticed that Mike aimed his gun several times, but didn’t shoot. At last his friend said: “Mike, why didn’t you shoot that time? The en- tre flock was right in front of you.” “I know it,” said Mike, “but ivery time I aimed at a duck another duck came right between us.” GRAND RAPIDS PAPER BOX Co. SET UP and FOLDING PAPER BOXES Manufacturers of GRAN BB A A fF I 8 s mM Y € mm SE GAN CAMP EQUIPMENT BOAT SUPPLIES AWNINGS Distributors of Brooks Square Umbrella Tents CHAS A. COYE, Inc. Grand Rapids, Michigan FAST SELLING IONIA FLOWER POTS Fancy, Plain or Assorted. If we send you this crate of quick sellers we will sell you more. 36 — 4 in. 36 — 5 in. 24 — 6 in. 12 — 7 in. 6 — 8 in. You can double o1 IONIA pots and saucers @ 2M%c $ .90 pots and saucers @ 5c 1.80 pots and saucers @ 7c 1.68 pots and saucers @llc 1:32 pots and saucers @l6c 96 Total net.25 .__ 36.60 treble your money on this assortment. POTTERY COMPANY Ionta, MICHIGAN Living Trusts Serve a Dual Purpose Voluntary or living trusts relieve the creator fro same time m financial burdens and at the familiarize him with the ability of the Trust Company to administer his estate in the event of death. Men of means who seek retirement and recreation after many years of confining service are turning more and more to Trust Con the marke voluntary years. ipanies, which is indicated by d increase in the number of trusts created in the past few [;RAND RAPIDS [RUST | OMPANY Telephone 4391 20 MICHIGAN TRADESMAN May 11, 1927 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. South Irish Potato Originated in America. The “Irish” potato did not come from Ireland, but from South America to Europe through the Spaniards, thence from Eoonontsny, Ireland, to Londonderry, N. H., as the “Irish” po- tato. The wild species Solanum tuber- osum has not yet been found but is generally credited to the Andean re- gion. There are an astonishing number of widespread and ancient economic plants whose »riginal home is. still not definitely known, and others whose histories are obscure, said Kenneth R. Boynton of the New York Botanical Garden. About some of these the bo- tanist and anthropologist now stand corrected. The white potato was not taken to Great Britain by Raleigh from North America, nor by Hawkins, nor by Drake. The “potato” that was found here when the colonists first set- tled was the little groundnut, apios. Botanically, said Mr. Boynton, one of the most interesting groups is that of the cabbage. Kale, Brussels sprouts, Savoy cabbage, cabbage, red cabbage, collards, kohl-rabi, cauliflower, and the newly-popular-in-American broccoli are varieties of one species. Turnips are of a closely related species, which may be found growing wild in Russia and Siberia. Beets, which are modern, ex- cept in a medicinal way, are derived from a plant growing naturally in parts of Europe and North Africa. Vegetables and herbs, Mr. Boynton said ,are closely connected with man’s history. Movements of peoples have ac- counted for the histories of many eco- nomic plants, and the tastes of tribes have furnished the reason for the do- mestication of wild plants, and their visits to other nations have resulted in the interchanging of foods and the gradual extension of food plants. “Who is not familiar with the Queen Ann’s lace or the wild carrot?” he asked. “Vilmorin in three years de- veloped from the wild form plants with roots as large and edible as the culti- vated varieties of carrot, proving that this plant was the origin of our famil- iar carrot of to-day. Carrots were eaten by the ancients, but were not such fa- vorites as they are to-day. They were common in the sixteenth century in China, and probably grown long before that. Botanists claim that most types of the carrot may perhaps be found in nature. Thus it is one of the vege- tables most easily adapted as a food of man.” Lettuce, our best salad, is one of the oldest. Five hundred years before the Christian era it was eaten. Aristotle praised it highly, and the Romans had named varieties of lettuce in the first It is a member of the chicory related to the dandelion and The last-named vegetable is of uncertain origin. It has been said by some to be wild in India, by others in Sicily. As with many of the vege- century. family, the endive. tables, long and widespread cultivation has obscured the history of its origin. The Greeks and Romans did not know spinach, and it was new to the North- ern Europe of the sixteenth century, but on the other hand it was intro- duced into China from Persia, 100 B. Cc. “Tt looks as if the Greeks and Ro- mans did not like it,” said Mr. Boyn- ton, “and Southern Europe probably appreciated and grew spinach some time before the Northern countries. Watercress, growing naturally in all North Temperate regions, has been eaten as a salad since the Greek and ascendency and it has been cultivated since the sixteenth century.” Roman Peas were used by the ancient Egyp- tians, and others, but were not com- mon food in Europe until the eigh- They were probably grown in the earliest American set- tlements. Nearly one hundred varieties were described by the New York Agri- cultural Experiment Station in 1884. teenth century. “Tn the tomato, on the other hand,” said Mr. Boynton, ‘we have a vege- table from the Western side of the world. While the first cultivation dates for England are around 1596, it was only used as a curiosity or in soups before 1750, and had only become com- mon in Northern England in 1830. The’ tomato was grown earlier in warm countries. Matthiolus mentioned it as being in Italy around 1550. Thomas Jefferson recorded the growing of to- matoes in Virginia in 1781, yet it is said that an Italian could not per- suade the people of Salem, Mass., to taste the fruit in 1802. But the ‘love apple’ or ‘gold apple’ of the herbalists soon after began to appear aS a mar- ket vegetable. In the early part of the eighteenth century the tomato was a subject of general field culture in Italy, and it is to the people of that country that we must accord its high- est and earliest appreciation.” Rosemary is a plant of the mint family, used for flavoring. It was men- tioned in 1475 as a seasoning herb for salted meat, and was accorded many virtues in the older herbals. Sage which is a native of the Mediterranean regions, has been cultivated since re- mote times, not only as a seasoning herb but also for its medicinal value. Thyme, from Southern Europe, was do- mesticated in many countries after 1850. Fennel was grown by the Romans and used to season meats and sauce, and spread rapidly with the various civili- Foliage and seeds in various varieties have been used for seasoning, and the enlarged leafstalks of the Florence fennel, favored in Italy, are used as a food. zations. Sweet basil, a seasoning herb which is grown on thousands of window sills of New York City, comes from tropical Asia, and is a very ancient herb. Pars- ley, which the great physician Galen praised as a food, was used for deco- rating the dishes of the Greek and Ro- mans, much as it is used now. It possessed magic seasoning man has improved it only by intensifying the crisp and curl of ithe leaves.—N. Y. Times. always properies; Mix Pleasure with Business at the Convention Omaha . the place! June 20th to 23rd the time! Also, a good time, chockful of good fun, good fellows, and lots of good ideas to take back to your own business! Don’t miss the annual convention of the National Association .. help put it over! Ask your local secretary or your Fleischmann man. THE FLEISCHMANN COMPANY Fleischmann’s Yeast Service of Retail Grocers. Come over . Don’t Say Bread — Say HOLSUM COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. eruamenens Bakers Az I) 1D vai oe CTL LLL LLL LLL LLL LLL M.J.DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN ~~ CLA WILL LLL addddddddddidddddlidlshlbdd WL dddddddbddddddtde WEEE Lc ddtddddddddabsssdshbd Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables TELE d dd ldbb od “@e May 11, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER _ Dodging High Prices Charged For Lamb. To some persons lamb chops are just lamb chops, but to others they are a big dent in the family budget. When the supply of lambs is cut so that not more than two-thirds of a normal sup- ply can be found it is quite natural, according to usual market perform- ances, for the prices to be on rather a high scale. Some say that when lamb consumption has been well developed by a period of moderate values and fewer lambs are available for a while the industry immediately commences to unwittingly destroy the demand developed. There are many who do not know nor care what the price of lamb is. They are able to buy what they want without jeeling the strain that others feel. This class will go right on buying lamb chops whether high or low, if they Ike lamb chops. To those who represent the vast multi- tude in our populace and may be class- ed as of moderate means the high lamb prices are something to think about. Of course there is redress in other meats, but, after all, if one wants lamb, lamb is what one wants. And if one wants lamb, wny should one not have lamb? Chops are not by any means the only part of a lamb that is good. Neither is the leg, nor the shoulder. How about the breast? This cut is so poorly advertised that many people appear to be uraware of its presence. It is true, nevertheless, that there is no part of the lamb more ten- der nor of better flavor. If you do not agree with me I wili credit you with a more acute sense of taste than I pos- sess and less power of mastication. You are thinking of the breast for a stew, aren't you Well, I don’t always like stew either, so let’s see about roasting. Plfce the lamb in a roasting pan, cover it with strips of bacon, season with salt and pepper, add one half cup water, cover and bake about three-quarters of an hour. Make a rich brown gravy from the juices left in the pan by add- ing one tablespoon flour to each cup of liquid. Pare potatoes and_ place around the lamb in the roasting pan when the meat is put in the oven, sea- son them and baste them once or twice with the juice. The flavor is delicious because of the large amount of extrac- tives in the forequarter cuts. The cost of the breasts should not be nearly so high as legs and chops, and besides, the average retailer will think vou are a very good customer if you buy them. Some consumer-buy- ers seem to be ashamed to buy what they think is cheap meat. They seem to think the retailer thinks them cheap. As a matter of fact, he thinks such customers very sensible. —_——_+2>—__—_ How Much Marbling Do You Expect in Beef? Usually the industry thinks for con- sumers when quality is under consid- eration. This is because individual ex- pressions of preference directed to pro- ducers and wholesalers are not fre- quently made. Consumer demand is deducted to some extent by demand of retailers, but price is such a factor in marketing that conclusions arrived at in this way are apt to be uncertain. The average dealer is probably influ- enced as much by his own preference as by any other factor, and if he is a good judge of quality, as he is liable to be, his findings are reasonably certain. Descriptions of different kinds of meats have been prepared by the United States Department of Agriculture. It is almost impossible to put into any description all the fine shadings that are found in commercial practice. Marbling is acknowiedged to be an important factor in beef, and house- wives ere coming to lock more and more for the intermixture of fat par ticles in the meat they buy. The mar- bling that appeals to her in the strong- est way is the kind that is plainly seen; that is, the kind that is coarse enough to be readily seen by the naked eye. Marbling is known to be a result of the right kind of feec and well-grain ed meat is high in quality. Certain kinds of feed when fed to some beef animals result in very fine marbling. In some cases this is so fine that it cannot be seen so plainly as in other typical moderately coarse marbled meat. The fat part'cies are there, but they are so fine that they do not stand out so plainly. The meat has a vel- vety appearance and appeals strongly to those who recognize quality. Many retailers prefer this finely marbled meat to the coarser kind, because they know it will give excellent satisfaction and because such carcasses do not, as a rule, carry so much free fat as the other. The kidney fat is apt to be less extensive and the fat covering over the ribs and loins is only sufficient to properly protect the meat and give it the economical finish necessary to best commercial The meat under consideration is bright and pinkish red in color and very smooth to the touch, although it is not necessary to touch it to know this if one understands the finer points in meat quality. When buying in the retail shop it is well to remember this. value. ++ + Hides, Pelts and Furs. GGT INO. ae 09 fiveem, NO. 2 fo0 2 08 Cuceq, Noo) 2 10 Curen, No 2 2. 09 Calfskin, Green, No. i. Calfskin, Green No. 10% Calfskin, Cured No. 13 Calfskin, Cured, No. 2 11% morse, NO. f oo .. 3 00 oves KO. = 2.00 Pelts. Vans 9 ee 50@75 Shearives: 10@25 Tallow. Prope _.. 5 a ee 07 No. 1 A ae No 2 2 ee OG Wool. Unwashed; medium ..--_-___-..___. _ @30 Tweened, rejects ._........ @25 weed G80 |... @25 ——_+- > Keeping Dad’s Record Straight. The called at the Jones home one Sunday afternoon and little Willie answered the bell. minister “Pa ain’t home,” he announced. “He went over to the golf club.” The minister’s brow darkened and Willie hastened to explain: “Oh, he ain’t gonna play golf. Not on Sunday. He just went over for a few highballs and a little stud poker.” Freshness— For Goodness Sake Goodness depends upon fresh- ness—partticularly in crackers. Your customers depend upon you to furnish fresh crackers. And you may depend upon “Uneeda Bakers” products—a wonderful delivery service in- sures uniformly fresh goods. NATIONAL BISCUIT COMPANY “Uneeda Bakers” VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Latest Arrivals — Strawberries, Pineapples, New Po- tatoes, Valencia Oranges, Texas Onions. Phone Automatic 4451 WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Street Granp Rapips, MicHIGAN ROFITS RESULT FROM RUMFORD The stability of Rumford has been re- flected by the years of service it has ren- dered to the housewives of the country and the steady and fruitful source of profit it has been to the dealers. RUMFORD CHEMICAL WORKS Providence, R.I. QUALITY 22 HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. The Hardware Dealer Can Help Swat the Fly. Written for the Tradesman. The first house flies of spring have already made their appearance. Al- though unwelcome, this dirty little creature represents an opportunity for the wideawake hardware dealer. Some dealers may say: “What's the use? This Swat-the-lly stunt has been done to death.” As a matter of fact, the Swat-the Fly campaigns of other years have served a useful purpose. They have educated a large portion of the public to the fact that the common house fly, musca domestica is, not a harmless little insect, but a deadly menace. And in fighting that menace, it 1s for the hardware dealer to supply the munitions, of many of which he pos- sesses a practical monopoly. Practically everything in the fly- swatting line is part of the modern hardware stock. The lines handled range from fly papers and fly swatters to screen doors, window screen, paint and disinfectants. A Swat-the-Fly campaign may at first glance scem a trifling matter. A few fly-swatters at 15 cents—what is there in that to bother about? Just examine the business prospects a little more closely. See for yourself what lines will link up with a Swat-the ‘ly campaign. cover that the opportunities are much You will speedily dis- more substantial than you at first suspected . There are two important potential sources of help in a hardware dealer’s Swat-the-Fly campaign. One is the fact that through a good many years, public opinion has been educated to regard the fly as a menace; and the necessity of swatting the fly is some- thing that requires no extended argu- ment. This is a help. The other potential help will be found in a general Swat-the-Fly cam- paign conducted by your local health authorities and helped out by the local newspapers. In the early days, when Swat-the-Fly was a novelty, local health boards quite often conducted campaigns of this sort. Newspapers took up the cry, and published a great deal of valuable reading matter on the subject. If, therefore. a similar gen- eral campaign is carried on in your community with the backing of the local health authorities and the sup port of the press, it will materially help your business activities. Failing such a general campaign. it should be possible to secure the help of your local paper to the extent of running a series of reading articles on the subiect. If vou can furnish some pertinent and well written materia!— if striking and sensational, so much the better—the editor will be pretty sure to lend you a hand. Let him work over the material as he sees fit, adapt it to his space and other requirements to suit himself, anything so long as he gives the matter even a little publicity. MICHIGAN With some such general background your own Swat-the-Fly campaign is the next point to consider. Swat-the-Fly goods can be divided into two classes. First, the hardware dealer offers cure; second, he offers prevention. With humanity constituted as it is. more people will always be interested in remedying a trouble that has come into existence than im preventing it from emerging. Few people are fore- handed enough to keep the fly out of the house; but once let him get in and become a nuisance, and they act vigor- ously enough in the effort to hold him in check. The principal remains sound, never theless, that prevention is better than cure: and this principle the hardware dealer should stress in the early part of the campaign. For his preventive equipment is most useful and most saleable then. In the direction of prevention, there are numerous lines which can be fea- tured. Prevention should early be emphasized in your advertising and display. It may be casier a little later in the season to sell fly swatters and fly pads: but the preventive phase of the business represents larger possible returns and better sanitary conditions. For instance, screens can be featured to advantage. They let the air in and keep the fly out. Screen doors, ready made, are always a good line to push. Stressing the importance of using screen doors early in the season to keep out the first flies, you can push them to advantage before the really hot weather sets in—when such lines are still saleable at regular prices. Ready-made window screens, adjust- able to various widths of window space, are also easily saleable. And while these lines will satisfy many customers, there are many more who prefer to buy their screen wire and make their own door and window screens to suit themselves, or have them made. In this connection, try to get into the customer's mind the idea of equipping every window with a proper screen. Many purchasers of ready-made win- dow screens buy three or four of the adiustable screens and shift them from one window to another. The labor, annoyance and inconvenience involved would probably, in the long run,pay for the complete equipment. “A Screen for Every Window” should be the dealer's objective. Also, the fact should be stressed that every window screen should be sound. A sereen with a single hole in it is as futile to keep out flies as an open window. Urge the renewal of screen wire where it is wearing out. Incidentally. screens made to fit the windows usually require hooks and eyes. See that your salespeople sug- gest and sell the hooks and eyes when- ever they have calls for screen wire; and when screen doors are to be made, see that you sell the hinges to go with them. An important feature of prevention is the elimination of the sort of places where flies breed. Thus, every home should have a garbage can with a tight fitting cover. The covered garbage can is required in up-to-date municipalities TRADESMAN May 11, 1927 Decorations losing freshness KEEP THE COLD, SOOT AND DUST OUT Install “AMERICAN WINDUSTITE" all-metal Weather Strips and save on your coal bills, make your house-cleaning easier, get more comfort from your heating plant and protect your furnishings and draperies from the outside dirt, soot and dust Storm-proof, Dirt-proof, Leak-proof, Rattle-proof Made and Installed Only by AMERICAN METAL WEATHER STRIP CO. 144 Division Ave., North Citz. Telephone 51-916 Grand Rapids, Mich Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep lined and Blanklet - Lined Coats GRAND RAPIDS, MICHIGAN ° COMPLETE LINE OF NESCO STOVES | Nesco dealers are increasing their sales because they offer the housewife the combination she demands—quality merchandise at an attractive price. The new 1927. The greatest of range value on the mar- ket. Built-in oven, right or left, with thermometer. White porcelain surfaces. fostes Stevens&Co. eee Founded 1837 ———— GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN THE BEST THREE AMSTERDAM BROOMS PRIZE White Fwan GolddBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. meetin eee te May 11, 1927 MICHIGAN TRADESMAN 23 but everywhere it is an effective means of reducing the fly menace. Scientists claim that eight days are required for the fly’s eggs to hatch. Thus a weekly garbage collection, end- ing in an up-to-date garbage inciner- ator, is an effective check to the fly population. Supplementing this, a good preven- tive measure is to spray any garbage, manure or other likely breeding spot with suitable mixtures which will pre- vent the eggs from hatching. Kero- sene, soaked in with the aid of water, is said to be excellent. Paris green in solution is also used. Besides there are on the market a number of this, commercial mixtures for this particu- Jar purpose. Another help in preventing the breeding of flies is the regular painting of old woodwork and other surfaces. This where otherwise flies are apt to find refuge. Paint all and wax all flooring, and thereby save the wood and keep out the flies. This fills in the cracks and crevices woodwork, finish argument may prove helpful in con- nection with paign. On the curative side, your goods are more readily Indeed, the preventive lines are rather difficult to the spring paint cam- saleable. sell until the fly nuisance has reached a stage where it calls for cure. The curative devices include fly papers, fly traps and fly swatters. Swat- ters are particularly popular; they pro- vide exhilarating exercise for both children and adults. Now that the public has been educated to the fly menace, swatters sell very easily. Dis- play them in the window, give them a corner of the counter, and they prac- tically sell themselves. The campaign affords some spec- tacular material for use in connection with window displays and newspaper publicity. The generally accepted figures show that one female fly will, inside of forty days, multiply to 64,- 136,401. Good window display will help a great deal in selling your Swat-the-Fly lines. Here is one stunt at once simple and emphatic. Take a large piece of white card- board. In the center draw a circle several inches across. This circle can be made double—an outer circle heavy and black, an inner circle red, and in the very center a big white space. In the exact center of this white space, the exact center of the entire card, at- tach one dead fly. On the outer edge of the card use a lettering somewhat like this: In 40 days this fly would multiply to 64,136,401. Swat Him! The card may be encircled with fly swatters. The rest of the window can be devoted to fly-fighting devices of one sort and another—screens, screen wire, garbage cans, insecticides, ete. A helpful stunt in connection with such a display is to bulletin in your window extracts from health bulletins relative to the activities of the common house fly in disseminating filth and disease. A display of this sort can be put on - early. Feature the preventive aspects of the campaign—preventing the fly from breeding, and preventing the fly from getting into the house. Later, when the fly has become a nuisance, the swatters and kindred curative lines can be played up in a second display. Indeed, if you have window space, a succession of three or four dis- plays in the course of the season would not be too much. ample Victor Lauriston. —_——_+2>—_—_ Animal By-Products. The major portion of all meat pro- ducing animals is the carcass. Literally interpreted a carcass is all parts, in- cluding viscera, of a slaughtered ani mal that are capable of being used for food. A more restricted meaning ex- cludes the viscera, which includes the heart, lungs, liver and tongue. In utilizing the parts commonly referred to as meat, many other things pro- cured from the animal exert an influ- ence on the commercial value of what blood, hair, Bones, skins, glands, oil and other things is eaten. sine ws, are used to best advantage and are credited when determining the cost of This branch of the meat industry has come during recent the carcass proper. particular in for great attention years and their use not only prevents waste of usable material, but actually reduces the meat bill to a considerable extent. There are numerous parts of the literal carcass that are extremely important, both in influencing meat values, and in dietary importance as These parts are usually spoken of as offal. In the earlier days of slaughtering in this country much that used wasted. Livers, hearts, kidneys, lungs, ears and such things were either allowed to be wast- ed entirely or only partly used. With modern methods, and especially with modern refrigeration, there is little reason why any edible part should not well. is now was be used to good advantage. At times much of the supply has to be frozen, but it is used later after defrosting. Surplus and temperature at time of slaughter has fully as much significance. Livers, kidneys and similar things deteriorate rather quickly kept under proper refrigeration, and back, even twenty years ago, much was lost when shipped fresh from the central slaugh- fering centers to distant points of con- sumption. When 1 becomes sour it is lost for food, and as a matter of fact has little commercial value manufactured into fertilizer or rendered for its fat fer soap making. When these products are frozen while in perfect condition and then properly handled there is no loss. Consumers accustomed to eating fresh-frozen offal and find no objection to it. Such offal 1s seldom sold to consumers in a frozen state, but rather after being properly defrosted. supply influences freezing unless liver when have become —_—_+-.—____ Saw a Long Way Ahead. First City Man—I heard Hardupp’s store was burned to the ground last night. They say you could see the fire a long way off. Ditto—Yes, I months ago. Second saw it six Building confidence Your reputation is based on the quality of the mer- chandise you carry and the type of service you offer. To carry Carnation Milk is both to identify yourself with high-grade wares and to serve your customers’ convenience by supplying them with a product which they know and prefer. Carnation Milk Products Company 533 Carnation Bldg., Oconomowoc, Wis. ation Milk “From Contented Cows” ro a ee rea ye © 1927, C. M. P. Co. A COMPLETE LINE OF Good Brooms AT ATTRACTIVE PRICES ——— MICHIGAN EMPLOYMENT INSTITUTION for the BLIND SAGINAW W.S., MICHIGAN Henry Smith FLORAL Co. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 ASK FOR A variety for every taste “Grocers’ Records that Talk” Write for our FREE BOOK BIXBY OFFICE SUPPLY CO. Grand Rapids, Michigan HART BRAND CHOICE or THE LAND Look for the Red Heart on the Can LEE & CADY Distributor IVAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE Mayonaise BEST FOODS Shactaine HONEY—Horse Radish OTHER SPECIALTIES Q ulity-Service-Cooperation FAVORITE TEA in % Ib. lead packages is a strictly Ist May Picking and is one of the very highest grades sold in the U. S. If this Tea is not soid in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N. W. GRAND RAPIDS, MICH. 24 MICHIGAN TRADESMAN May 11, 1927 COMMERCIAL TRAVELER Impressions Denver and Colorado Made on Verbeck. Denver, Colo., April 10—If one were to ask me for suggestions concerning a trip to the Far West, with special desire to view the scenery and not skip anything worth while, I would say, Go to Denver, and make the trip from there to Salt Lake City by daylight, stopping over night at Glenwood Springs and completing said trip on the following day. By adopting an itinerary such as this you do not miss anv of the scenic attractions and pro- vide yourself with a comfortable night’s sleep. You can yourself, on arrival at Salt Lake Citq, determine your own pro- gram for looking over the saintly city. It may be done in two days, but four would be much better. You take the Feather River Canyon route to San Francisco, stopping over night at Winnemucca, Nevada. The next morning you will find a comfort- able train to take you on to San Fran- cisco, some four hundred miles away, with a wonderful pee Y of en- joying the sc enic beauties of said Can- Von. Sometime during vour stay be sure and visit the Yosemite Valley, but re- member that from San Francisco you may spend days or weeks radiating from that city, visiting the spots where history was made. A day light trip, 500 miles, to Los Angeles gives you diversified views, including the Coast Range of Moun- tains and the Pacific Ocean. San Diego should not be omitted from your program. The principal railroads issue round trip tickets from Los Angejes to this point without extra charge. Your return trip should be via Grand Canyon, and be sure and not ov erlook Santa Fe. Observe the same direc- tions about stopping over night at some of the best hotels vou ever saw. Passengers making through trips with- out stops, miss just one-half of the beautiful and awesome scenery, which one never hears of and yet which exists and entertains. I took my trip in the reverse order, but I know better now. Put off your visit to the Grand Canyon until you have seen all the rest. for seeing it ‘ust takes away the thrill from the lesser attractions. I am not advertising any particular line of railroad, but just at present there is a very attractive round-trip rate to California which, taken ad- vantage of within the next few weeks, will provide you with a comfortable and entertaining tour. Colorado undoubtedly supplies the greatest mountain attractions of any single commonwealth, and the Den- ver & Rio Grande Railroad serves most satisfactorily. In fact, it casts a gigantic loop of steel around the Rocky Mountain state, where the mountains are the highest in the world, and where from car windows the tourist can view the majestic sche in all their varving moods and colors. the wide plains, mining camps, awe inspiring gorges and fruitful valleys, he is receiving much more than he has paid for. It means the swift un- folding of the West's great story of beautv, romance and industrial devel- opment. The main line crosses the Continental Divide by easy stages, no snow sheds cutting off the view. When vou reach Tennessee Pass, you are literally on “top of the world,” for this is the high- est point every reached by a standard gauge railroad, something like 11,000 feet. Marshall Pass, several hundred feet higher, is an another division of the same railroad system, but is a narrow gauge. Prior, however, to negotiating Ten- nessee Pass, you traverse the canyons of the Eagle and Colorado rivers and the zone occupied by the fruit raisers. Then mountains. Mountains, can- vons, ‘orges. Sturdy sentinels of snow-capped massiveness aS a back- ground. Verdure covered eminence, seemingly within a stone’s throw, yet miles and miles in the distance. Here the rails follow a carved niche in the mountain side; then a trestle and a surging flood of torrential waters be- low. Here the train plunges through the Roval Gorge, the mightiest chasm in the world traversed by steel rails. The walls of solid granite rise to a tre- mendous height above a gap so nar- row that the rails are suspended above the river to let the rushing waters pass. Tennessee Pass, being situated at the Apex of the Divide we have the — river on the West slope and he Arkansas on the East. At Leadville Junction, a branch line runs to the city of that name. a few miles distant. For many years Lead- ville was the greatest mining camp in the world. At one time it boasted a population in the neighborhood of 40.000. To-day only 3,500 remain to talk of its former greatness. Due, more or less, to the avariciousness of the railroads, which demanded the last farthing for transporation of ore to the smelters and have as a heritage thousands of disintegrating ore cars and much motive power. It will prob- ably never come back. Cripple Creek, a shorter distance from Denver, is in the same boat and will doubtless re- main so. To restore the mines to their former producing power would require a vast amount of capital, even if- the old rates were restored, and no one wants to take any chances on the vagaries of railroad management. From Canyon City into Pueblo are many cement producing plants and some iron working establishments, evidencing more or less activity. Also indication of agricultural development of a high order, with wonderful facili- ties for irrigation. Pueblo is a prom- ising city of 65,000, a railway junction point, and interesting as a manufac- turing center. At Pueblo the Denver & Rio Grande Railroad turns abruptly to the North, and after a short run vou are at Colorado Springs, famous the world over as a resort. It is lo- cated eighty miles South of Denver, almost at the foot of Pike’s Peak, com- bining with Manitou, in reality a sub- urb, in a population of 50,000. It is the center or hub of a wide circle of mountain scenic wonders. It is prac- tically the tourist headquarters for those who desire to visit the thousand wonders of mountain. canyon, vales, caves, springs and waterfalls to be found in endless array in the shadows of Pike’s Peak. It has beautiful streets, parks, buildings and many fine hotels. The Broadmoor is said to be one of the finest hotels on the globe. Manitou is really Colorado’s most famous watering places. with a climate which allows one to sojourn the year round. Mount Manitou is indicated by a white gash in the mountain just West of the city of that name. You can alwavs locate the locality by this gash. It is the path of the incline railroad and at night it is lighted by electricity for many miles. It is said to be the longe st and highest railroad of its kind in the world. The cars are drawn by cable and reach an elevation of 3,000 feet above the city. Add this to the altitude of Manitou, 6400 feet, and you are somewhat in the air. While the trip up the incline is in itself wonderful. the magnificent pan- oramic views which ever widen while you are making the ascent are mar- velous—beyond anything one would ever contemplate. And right on the top of the mbduntain has been estab- lished by the Government a beautiful park. Quite likely Pike’s Peak is the most famous mountain in the world. It is THANKS: DETROIT Facing Grand Circus Park, the heart of Detroit. 800 pleasant rooms,$2.50 and up Ward B. James, Mgr., Detroit, Mich. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel NILES, MICH. 80 Rooms—50 Baths 30 Rooms with Private Toilets c. L. HOLDEN, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mor. Muskegon -te Michigan CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. New Hotel with all Modern Con- veniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Roms with Bath $2. 50 and $3 HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL-- Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $1.50, $2, $2.50 and up per day. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGE L. CRocKER, Manager. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. = mean Sabatini chaste mansion % st a titi lt spamere eo ape i | 4 J 4 fe i "4 21 ahdneaiaa anes i st as A NEDA oo ARE IRIE May 11, 1927 MICHIGAN TRADESMAN 14,109 feet high and_ still growing. There are two means of reaching the summit of Pike’s Peak—the cog rail- road and the auto highway. As an en- gineering feat the former has never been surpassed and the trip is made with a feeling of absolute safety. The wonderful auto road, running through the Pike National Forest to the very tip-top of Pike’s Peak, twenty to fifty per feet wide, with an average grade of 7 per cent., and a maximum grade of 10% per cent., smooth and even aS a pavement, is, without doubt, © one of the wonders of the world. While the sensation and exhilaration of look- ing from the mountain top on count- less miles of the earth’s surface, the greatest wonder of all is the way in which this road climbs up and around the mountain in its ascent to the sum- mit; turning, twisting and winding, but always on the outer side of said mountain, enabling passengers to get an unobstructed view of the scenery. It looks scary, but its record for safety is unblemished. One of the best known attractions of the Pike’s Peak region is the Gar- den of the Gods, nearby both Colorado Springs and Manitou. The ‘Garden” consists of unique rock formations of red sandstone in grotesque shapes. The strata runs up and down, instead of horizontally, indicating that they were heaved from their original position and placed on edge by some gigantic con- vulsion. Many claim the Garden of the Gods was a playround of prehistoric mon- sters or a worshipping ground for the Indians. The savage was wont to visiting the “echoing cave,” where he heard the voice of “Manitou,” the great spirit. As it cannot be success- fully refuted we will leave it-at that. Much interest is now centered around the Moffat Tunnel, a six mile railroad bore through the base of James Peak. fifty miles West of Den- ver. It will be a combination of rail and water tunnel, The former will be t centy-four feet high and sixteen wide, while the aqueduct will be nine feet in. diameter. This engineering feat, when completed. will cut down the distance to Salt Lake by 175 miles or over a quarter of a day in traveling time, besides eliminating much heavy grading, which always increases the cost of operation. The tunnel has a grade of only two per cent. Adventure and romance still cling to the West. Especially do I find this so of Colorado. The Indian still chants his incanta- with the tions to the sun, but not security of peace which he once en- joved. For Americans have hemmed him. in on all sides—steel rails and highways have replaced the overland stretches and the trails leading to dizzy heights in the Rocky Mountains. Coronado and his marching Span- iards dreamed the vision of wealth, a reality which was denied them, but which came to pass 300 years later when the Argonauts pushed on to California in the great gold rush of 49. A jittle later other thousands were drawn by the discoveries of the precious metal in Colorado. ° Sudden riches turned the heads. of many prospectors who for months had _ sac- rificed everything and suffered great privations. Colorful events have filled the pages of Colorado journals ever since and with reason. Even before the discovery of gold in Colorado there was much of human interest that grasped the hearts of the bravest of the frontier settlers. A story runs to the effect that two bearded fur traders robust and of powerful physique, fought the most unusual battle for love ever recorded. Here in a court yard they fought for the hand of an Indian maiden. They had been wondrous friends until she appeared upon the scene and surreptitiously made love to both of them. From a battle of fishts, daggers flashed in the sunlight. It was a battle to the death and they both lost. Other tales are of equal import. Chivalry, rivalry and jealousy were not unknown among these hardy pioneers. After all the world rocks on such foundations. Vanishing trails are forgotten trails in changed settings. Usually there is a touch of the primitive or the mem- ories of pioneer men and women who came into the Golden West. One hears of the days of the pony express and the old time stage coach. It took ten days and nights to advise the in- habitants of San Francisco by pony express of the latest news received at St. Joseph, Missouri, a feat that is now accomplished in fifteen hours by air mail, and the stage coach required a much longer time—fifteen days, now accomplished by the lightning express in two. Colorado is sometimes called the ‘Centennial State,” because it was ad- mitted to statehood in 1876, the hun- dredth anniversary of the signing of the Declaration of Independence. It was composed of three separate and distinct accretions made by the United States. That part East of the Rocky Mountains was included in the Louis- iana purchase, made from France in 1803. The Southwestern part, South of the Arkansas river, and a strip that ran North through the mountains into what is now Wyoming, was claimed by Texas and was included when Texas was annexed to the United States in 1845. The Western part of the state. with a strip South of the Rio Grande river, was ceded to the United States by Mexico in 1848. With the exception of Wyoming, Colorado was one of the first states to adopt equal suffrage. Denver has a population of 325,000 and is almost the geographical center of the country, it being 1,913 miles from New York, and 1,673 from San Francisco. Ite record of commerce is surprising. It is the center of the leading beet sugar producing district in the United ~States, with a record last year of over 1,500,000 tons. Its manufactured prod- ucts exceeded one-eighth of a billion dollars during the same period and it is the largest feeder sheep market in the world. It is supplied with pure mountain water from the ever present snows in the mountains. Lake Cheesman, sixty miles from the city, following the course of the South Platte river, in the heart of the United States forest pre- serve containing nearly 2,000,000 acres has a capacity of twenty-six billion gallons—enough to supply the city with water for one and one-half years without replenishing, and, in addition, there are other sources of water sup- ply available. Its educational facilities are surpris- ingly adequate and of a high order. Here are located the Denver Univers- ity and other institutions of learning, bearing a National reputation. Its park system includes forty-two city parks with an aggregate area of 1,644 acres. Its zoological garden is one of the foremost in the country. Its mountain parks are numerous and con- tain an acreage of 10,240. Their alti- tude varies from 7,400 to 12,740 feet above sea level. On Lookout Moun- tain is the Cody Memorial, including a large museum and the grave of Buffalo Bill. The first railroad, now the Union Pacific, came here in 1870. It now has six trunk lines, a beautiful depot and other convenient terminals. Its street car system is all that could be asked. Estes Park is at the base of Long’s Peak and is accredited to be the most beautiful of all of Colorado’s National parks. It is twelve miles long and three in width. Its disance from Den- ver is 70 miles and roads leading to same are of the highest order of con- struction. But Denver’s attractiveness is chief- ly in its streets which are wide and well groomed, bordered continuously with modern store buildings and won- derful residences. There is a spirit of enterprise revealed by its citizens which is most commendable. Denver’s government is different from any other municipality in the United States. The city and county of Denver constitute a single body, political and corporate. By amend- ment to the state constitution Denver was given power to make its own charter and ordinances passed by the city council in conformity with this charter supersede, within the county and city limits, state laws passed by the legislature. There is a great deal more to be said about the state of Colorado and the city of Denver. Indeed I have copious unused notes covering © ty entire Western trip. Some time I i..ay combine them with fiction and create one of those so-called “thrillers,” but I am inclined to think that Trades- man readers have had a surfeit of my stories of adventure, at least for the present. ° One thing noticeable along the route from Denver to Omaha,in Nebraska, was an entire absence of timber. Even in the Eastern districts there was none. Years ago the Government gave out to settlers additional land, under what was known as tree claims. It is quite reasonable to suppose it was all en- tered under the terms of the tree claim act, but there are no trees just the same. Kansas makes a much better showing in this direction. Tupper Townsend, who has charge of the construction of the new Whit- comb Hotel, at St. Joseph, and who will continue to be its manager, show- ed me a drawing of the proposed new building. It surely will be one of the most 2ttractive, of its kind, in the en- tire West. Above its 200 rooms will rise a tower which. with the base e’evation, will be as tall as the Wrigley tower in Chicago. On a visit to the Hotel Benton Ben- ton Harbor, I found ‘hat Mr. and Mrs. W. F. Rick, its operators had just returned from a trip to Florida and Cuba. as delegates to the Greeters convention at St. Petersburg. The 3enton has been undergoing much re- iuvenation, and looks very attractive. New carpets and furniture give it a very attractive seting. At South Haven, Dave Reid, at his Reid’s Hotel, was devising ways and means to get rid of some more of his easily acquired wealth. I think he really gets more of a thrill spending money in improving his hotel than he does acquiring it from the poor, weary traveling man. His coffee shop has been wonderfully successful. Several of the Greyhound busses stop there for meals. He certainly gives them good service at reasonable charges. The Hotel Janis there, which was recently disposed of at forced sale, has been re-opened by its Chicago pur- chasers, with a promising young man, C. A. Wilson, as manager. This hotel, with its sixty rooms, forty with bath, certainly cost a mint of money, and is very artistically and substantially furnished. The mineral bath rooms, on which they expect to specialize, will be ready within the next few weeks, as will be their catering de- partment. Stopped off one train to see my friends Mr. and Mrs. C. L. Leland, of the Warm Friend Tavern, at Holland, but it being a delightful day, as well as a week-end, this worthy couple were out driving and I could not await their return. They shall not escape, however, as they have this visit com- ing to them. ‘hey are surely the best ever. At Muskegon I met my old friend B. F. Holloway, the drug salesman, and he undertook to use me as ballast as far as Ludington. He has a good looking Nash car, and having passed through all the vicissitudes of driving, 25 I took a chance. At Pentwater, we had dinner with Mrs. Sampson, the new owner of the former Glendee, now the Commercial Hotel. I will not at- tempt to describe its excellence. B. F said it was the best meal hé had ever eaten and I am prepared to back him up in his statement With twenty- seven years’ experience as a Caterer, this worthy lady is surely well equip ped to feed a discriminating public. I have already mentioned the physical changes in the hotel. It is doing a good business and it ought to. The sixty room addition to the Hotel Perry, Petoskey, will be opened to the traveling public some time in June. {t will then be the largest and one of the best equipped hotels North of Grand Rapids. All the new rooms are modernly equipped. Under the man- ayement of D. H. Reycraft, it will continue to be the favorite stopping place for commercial men and its in- creased capacity will enable it to cater to the tourist trade also. The Ojibwa-Park Hotel, at Sault Ste. Marie, with its 100 rooms, will be ready for the public with the open- ing of the resort season. The old Park Hotel will be used as an annex to same. The new hotel is six-stories and fire proof throughout. While in the main the Soo hotels were all wholesome and comfortable, there have been very many occasions when their capacity was overtaxed, and it was only after a careful survey of the situation, that the new one was promoted. It 1s understood that Mrs. Augusta W. Haves. widow of the well-known James R., will be the new managress If this be true I want to congratulate the promoters of the new enterprise on their selective qualifications, for cer tainly this estimable woman will prove a wonderful asset to the enterprise. It will hardly be necessary for me to give her any instructions on hotel operations, but I hope to be at the opening and absorb something worth while in the shape of hotel knowledge. The governors of the various states are going to meet in convention at the Crand Hotel. Mackinac, in July Presi- dent Coolidge has been invited to be present. They will all have a good time in one of the best operated hotels in the country. which is spending a quarter of a million dollars in im- provements. Frank S. Verbeck. —_—»s.co>————— Farmer Learns. More and more the farmer is learn- The United States De- partment of Agriculture reports that the average yield per acre of corn has increased 18 per cent. since 1885, wheat 17 per cent., oats 14 per cent., potatoes 39 per cent. The total area of these four crops has expanded about 52 per cent., but total production has increas- ed 77 per cent. ing his job. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. 26 MICHIGAN TRADESMAN May 11, 1927 THE SERVICE PROBLEM. Ignoring It Will Surely Spell a Great Loss. Written for the Tradesman. Service is a great word in merchan- dising these days, one much used and expressive. It is high praise to say of a store that it gives good service. When a considerable number of its patrons are saying this about any place of business, that establishment has a valuable business-gaining and business-holding asset in its service. Between a pretentious concern where the service is poor, and a smaller place where it is excellent, many persons will prefer the humbler shop. Since the quality of the service often is the deciding factor in the cus- tomer’s choice between one store and another, it is vitally important that anyone who is at the head of a business if he has not already done so, should take hold of his service problem in earnest and arrive at its correct solu- tion. It is the problem of his own par- ticular store that he must work out, presenting in all probability features peculiar to itself, so that he cannot wisely adopt ready-made and entire a system of service that some other dealer, differently situated, may be using with distinguished success. Our merchant is not likely to find his prob- lem an easy one, but puzzling as it is, if undertaken with the right spirit, the task of solution will have its pleasures and should result not only in gaining the end directly sought, but in added knowledge and an_ enlarged mental outlook. Every storekeeper who is not an utterly dead one kas ideas in the back of his head for the improvement of his business. There is something he wants to do. Perhaps the ambition is large and for a new and finer equipment. It may be thought that a far larger stock could be carried to advantage. Or the heart’s desire may be a different loca- tion and getting into a handsome building. But in many instances the way is not clear to making the wished-for change. It is sometimes too risky to be under- taken under present circumstances— the additional expenditure involved might be a courting of disaster. The only course that good judgment ap- proves is to keep going along lines that have been tried out, not taking any big ventures into the unknown. But the marked bettering of a ser- vice that is faulty—this is something that in almost every case can be ef- fected with little or no additional cost and without departing from the policy of what is safe and sane. The risk lies in going on without applying cor- rection to defects that are causing losses every day and have a cumula- tive tendency in undermining future success. If a merchant already knows that some of his competitors are giving’ ser- vice that is more acceptable to the public than that he is giving, or if on taking an impartial survey of the situa- tion he finds that such is—for him— the unhappy state of affairs, then he is making a serious mistake if he is roused only to a mental defense of his shortcomings. It may be the natural thing for him to say, “You can’t suit every- body.” Doubtless if he has been in business for some years he can recall laughable instances in which customers have expected what was unreasonable and have become dis- gruntled because their absurd demands were not granted. If formerly he was quite successful, he may feel that the methods he always has used are still plenty good enough. He may take the position that the only way to give a service that would measure up to what exacting patrons of the present time would like, would be to dismiss all his old clerks and hire in their stead “high- powered” salesmen, smooth-tongued, polished in address, and elegantly at- tired, whose salaries would more than eat up all his profits. many The man who shoves the subject aside in any such fashion is commit- ting a sad blunder. If rival dealers are putting one over him, let him ad- mit it to himself and take steps to amend the failings in his service, do- ing this generally, not by going to great additional outlay, but by better application of means already em- ployed. Right here, in order to insure per- fect clearness, it may be well to ex- plain what is to be understood by the word service. It sometimes is used with the unmistakable implication that a store is giving service only when it grants credit and makes delivery of goods. See comparisons drawn by trade writers between chain or cash- and-carry stores and “service” stores. Without making any criticism of such use of the word, let it be said that this is not the meaning that attaches to it in the present article and in others on the same subject that will follow. Here the word service is used in its wider and more usual application. We take it that all stores give service, some that which is simple and inex- pensive, others that which is elabor- ate. A store that does a strictly cash business may give excellent service of its kind. Further, let the reader get distinct in his mind the two types of service that we may class as personal and im- personal. That furnished by an or- dinary vending machine is an excel- lent example of that which is almost wholly impersonal. Contrast this with the service of an apparel shop cater- ing to fashionable and exclusive pat- ronage. Here a very high degree of the personal element is to be seen. Between these extremes innumerable combinations of the two types are to be found. In any store where the stock is so arranged that customers themselves, with little or no aid from a salesper- son, make selection of some of the articles they buy, there is impersonal service to a certain extent. Believing that many dealers, by encouragement of this practice, ‘may increase their sales to a desirable class of patrons, the writer will take up this matter a little more fully in a later article. A merchant should form a definite plan of just what the service of his store shall be. It should of course be as free as possible from faults. More than this, it should have qualities of positive merit. A service that he can well afford financially, that is pleas- ing and satisfactory to customers so that it holds their patronage and causes them to recommend his store to their acquaintances and friends—this is the ideal of good practical service. Ella M. Rogers. —_—_.->____ Wonders of Grand Rapids as Seen by a Boy. Grandville, May 10—Despite the fact that the writer was brought up in the woods and learned to regard wolves, deer and bear as friends, he yet, now and then, as his years mount- ed upward, found time to tread the long trail to the South which termin- ated at the growing town of Grand Rapids. Joseph Troutier, the oldest settler on the Muskegon, whose avowal, ‘Me and my wife two fust white men on the river,’ asserted that the Indian name of Grand Rapids was “Bobatink.’ Whether this is true or not I cannot say, although Mr. Troutier was re- garded as a man of the strictest probity. In the fall of the year closing the civil war, I journeyed to the thriving little city on the Grand and listed on the roll of Swensberg & Robbins Com- mercial college, then located high up in the Luce block. So far as I know it was up with the times as a commercial school and many business men in after life reckoned their start from their course at this business college. I went from it back to the wilds of the Muskegon and ac- cepted a place in a store as book- keeper and general manager. While in Grand Rapids I made my first visit to a theater. All the enter- tainments in our neck of the woods had been by traveling cheap john com- panies, or sleight of hand manipu- lators. Squire’s theater, on Canal street, was the place and Healy’s stock company of theatrical folks the manipulators of wonderful dramas. The first on the boards was “Fanchon, the Cricket,” and I thought it was a most wonderful production. This held the boards for a week, Miss Virginia J. Howard be- ing the star performer. A falling screen knocked the star to the floor and laid her up for several days, another member of the company taking the role of Fanchon. That week was, indeed, a holiday for the boy from up-state, who had never seen such acting before. There were other companies which held forth at Squire’s theater, but this one, being his initial introduction, lived longest in the memory of the boy from the North woods. It was many years thereafter before the moving picture came into public notice, and none of them have ever filled the place of those old time traveling companies of the long ago. : Luce’s hall was an attractive show room as well, and in the more aris- tocratic part of the town. Some theatrical companies utilized this hall, although in general it was given over to lectures and church fairs, as well as old time dances. It was in this hall that the greatest stump speaker of the Nation held forth one evening during a_ political campaign. I refer to Captain Julius Caesar Burroughs. It has been said that as a campaigner from the stumps the Captain has never had his equal. The hall soon was regarded as a fire trap, yet I think was not fully con- demned until a much later time. Here one evening, while Mrs. Mary A. Livermore was holding forth in one of her marvelous woman's rights lec- tures, an alarm of fire was sounded, and but for the coolness of the speaker under trying conditions a dreadful calamity might have resulted. The alarm proved false, so far as the Luce block was concerned, and after the first flurry, with every man and wo- man in the audience-on their feet ready for a grand rush to safety, calm set- tled over the audience and the lecturer proceeded undisturbed to the end. From this rostrum Rev. T. Dewitt Talmadge held forth gn one cf his in- imitable discourses. I had heard the small fry of the backwoods towns, but never such a big gun as Talmadge. I was fairly well pleased, even though | did not fully concur in the reasoning set forth by the reverend gentleman. I learned early in life to understand that all that glitters is not gold. Also tha the demarkation between medioc- rity and greatness is not large. The dfference between a Unted States senator and the man who handles the plane isn’t by any means so great as my boyish fancy once imagined. Recent years and later performances of legislators and congresses have con- vinced me of the tact that we are all made of the same flesh and blood, that the difference between us is not meas- ured by the heights to which some of us attain, but rather by the spiritual mndedness of those who, however high or low in the world’s estimation, have human hearts in their breasts. I call to mind with what delight | anticipated the coming of the great humorist, Mark Twain, to lecture in the hall. He came at the appointed time and I heard nis lecture. 1 am willing to confess that Twain was an abject failure as a humorist, so far as I was concerned. It seemed to me his attempts to be witty were strained and unnatural and that impression has remained with me to the present time. Another man of considerable local fame among newspaper men was the irrepressible Brick Pomeroy, editor and publisher of the La Crosse Demo- crat. I do not understand that he was a man of great ability, but rather it was his radical ideas in politics which brought his name preminently before the public. There was no politics in the lecture he gave, but it was filled with humor- ous descriptions and laughter-provok- ing comments that carried his audience with him from start to finish. As compared with Twain, he semed to me to be by far the more original joker. On one occasion I attended a church fair held at the hall. Grab bags and trees loaded with knicknacks were in evidence, with romping misses decked out in gala attire, sporting the Greciai Bend, the then feminine fashion of the hour. There was plenty to amuse in the olden time, even though it may have been in less an undress uniform than prevails at the present time. Old Timer. —_+2+2s—___ Death of Veteran Kalamazoo Grocer. Kalamazoo, May 10—Klaas_ T. Hyma, 73, one of the oldest grocers in Kalamazoo, died at the family home in Howard street Sunday eve- ning following an illness of several months. In 1900 Mr. Hyma entered the grocery business here, starting in Wheaton avenue and in 1913 erected the present store at 1309 South West- nedge avenue. He was born Feb. 2, 1854, in Fries- land, Netherlands. On April 7, 1878, he was united in marriage to Anna Osterhagen of the same place and they came to America in 1882. They lived for a time at Friesland, Mich., coming to Kalamazoo in 1884 and settling in Howard street where they have re- sided since. Mr. Hyma was a devout and active member of the Bethany Reformed church and a member of the Modera Woodmen of America. Lahaina oe May 11, 1927 MICHIGAN TRADESMAN 27 DRUGS fraction forms the fractional part of WHOLESALE DRUG PRICE CURRENT Michigan Board of Pharmacy. the adult dose which is to be admin- President—James E. Way, Jackson. istered to the child. Prices quoted are nominal, based on market the day of issue. Vice-Pr-esident—J. C. Dvkema, Grand coe : i Rapids. lo ascertain the dose of sodium and Acids Cotton Seed ___. 1 25@1 465 Belladonna -_..- @1 44 Director—H. H. Hoffman, Lansing. feat ots ts a eae Cubene 6 50@6 75 Benzoi shai @2 28 salicylate to be administered to a six Borie (Powd.) -- 12 s = a ee Coming Examinations—Detroit, June 21, baie . - oo - Boric (xtal) ie iso 25 EHigeron -------- 7 50@7 75 Benzoin Comp'd. @2 40 22 and Zs; Marquette, Aug. 16, 17 and 18. year old child, if the adult dose is 15 Carbolic ____- 7 34 @ 40 ene a 1 Gs 0 Bache... @2 16 4 grains, divide 6 by 24, which equals Citric ---------- a2 & Pole, 1. 16S Seno — Se i a , Muriatie 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum ----- @2 23 ‘ Jelly Powders, or Prepared Gelatin. one-fourth, indicating that one-fourth Nitrie —~-------- 9 @ 15 a bg a ; oe . Catechu .....-..- = = if i a : ae ; rd, ex oo PONONS 622. 5 These consist of a good quality of the adult dose is the correct dose, then ao ano = Lard, No. 1 Ce Hr 40 cutee se + $0 qs gelatin combined with citric or tartaric one-fourth of 15 equals three and three- Tartarie ---~---- 47 @ w& Pavander Flow... 6 0006 25 Cubsbe ----..--. gs 76 ’ eid a Beworl : ea : : Lavender Gar’n. 85@1 20 Digitalis -.----.-- @2 04 acid, a flavoring material and some quarters grains. Percentage solutions . : Lenon ...____. 4 60@4 75 Gentian -_-...--- @1 35 33 Cc ‘ithe 2 are an ne ae ee aaa mmeonia Linseed, raw, bbl. @ 90 Guaiac -_-.------ @2 28 harmless color. Either the powdered are not affected by Cowling’s rule. water, 26 deg... 06 @ 16 Linseed, boiled, bbl @ 93 Guaiac, Ammon.. @2 04 . gelatin may be used and the acid, etc., Having ascertained the proper dose, Water, 18 deg... 054@ 13 pie bid, — 1 pip . IOGIN6 420 a @1 25 : i . oe a : i i Ww ee uinseed raw, 33 « Le ] as mixed with it or the gelatin may be the solution may be made in the usual co ase —~ oe a Mustard, artifl. os. o 35 ao ot 6 dissolved in water, combined with the imanner. Chloride (Gran. 09 @ 20 oe —— ia) = Kino -.---------- @1 i e, oe a \ acid and the flavoring and colorng ma- —— ee o: Olive, Maines. fae weullng 33 30 ‘ . ‘ . 8 ee terials and dried in the form of thin Panama Hat Cleaner. SRE cc FORO ne emecemme 2 85@3 25 Opium -.--.----- @5 40 ’ : ce : Copaiba, —....-._ 1 00@1 25 Olive, Malaga, Opium, Camp. --. @i 44 sheets which are then cut into shreds 1. Sodium sulphite ~----- LOZ. pee 2 a= = oo -------- 2 85@3 25 Opium, Deodorz’d @5 40 by means of a specially devised ma- Giveerne oo ee ola 4 @tS. pasa atin ED 3 sons 25 ee eave oe a -ccmnanictl meme oF 8 chine. The following formulas. will PICOHOU toe i dy: Tolu ----------- 2 00@2 25 poet com’) : eos a ‘ ennyroyal -__. show the proper proportions of the Water 2 V7: drs. Barta eae mag Paints : - ? as e, r -< different materials: Mix and dissolve. Cassia (ordinary). 25@ 30 Heacuary wines 1 25@1 50 Lead, red dry -. 14%4@15 Gettin 1% 2) Gitwie: acid) 208 a | 1%4 drs, Cassia (Saigon). 50@ 60 Sandeiwood, E. Lead, white dry 14%4@16 ee rs ; Atcotiol 1 i Sassafras (pw. 50c) @ 60 Se 10 50@10 75 Lead, white oil_. 14%4@16 Game 4 Ibs. PO nanan een mns “ ee @ 25 Sassafras, true 1 et 2 00 oo aay — a aM Ae : ; Nate C go —Sti(‘é‘é EE $+ + ----- shre, Powdered Tartaric Acid -- 1 to 3 ozs. Water ee 7 Ree Sassafras, — s ; o Red Venet'n Amn 848 7 One tigon ae Mix and dissolve. Berries 1 5001 15 Patt Venet’n Eng : : Harmless Yellow Solor ~_--Sufficient First SPO ORs: the hat with No. 1; oo wenn neenn = ¢ - =<" oa Whos th g ty This gives the lemon flavored vari- then lay it aside in a moist place, pre- Juniper —-...---- 11@ 20 peers’ fev “ue + LHe. “Prep._- 2b 3 05 ety. All other flavors are made in the ferably a cellar; then apply No. 2, and Prickly Ash @ 18 Wintergreen, Rogers Prep. -. 2 3003 05 ae same manner, the following quantities teu ree feet for twenty-four hours. Extracts Wintergreen, sweat " of flavoring. materials being used to Finally, iron with a flatiron, which poo 60@ 65 Bac ee . > tae * tice : rgreen, each pound of gelatin: should not be too hot. Licorice, powd. -.. 50@ 60 Worm Seed as 6 00@6 25 Acetanalid 57@ 15 For orange use oil of sweet orange Sodium hyposulphite may be used ei Wormwood -.... 9 00@9 25 Aium __._.__.__ 08@ 12 nh a ‘ oe oe : Me el ae pewd. ane : 2 drams, color orange. in place of sulphite. Arhica, 2.0 @ gp pt ” 09@ 15 i : ae ee et Chamomile (Ged.) @ 60 Potassium Bismuth, Subni- For pease 8 aes : rasp- Unna’s Soft Zinc Paste. Chamomile Rom... @ 60 Bicarbonate --_-- ue 40 ne aoa 3 03@3 24 j err artihcia oz., color red. The National F meer fo ae Bichromate .._._. 15 5 orax xtal or . _ ; The National Formulary formula for diuiee Hignide 69@ 85 powdered .... 07@ 12 i For strawberry use essence of straw- the above preparation has always acacia ist 50@ 65 Bromide -..-.--- 54@ 71 Cantharades, po, 1 50@2 00 berry (artficial), 1 0z., color light red. yelded a very satisfactory product in Acacia, 2nd __-. 45@ 60 Gaauaee, oe — Cee Toe so ‘0 ae 7 i . ‘ Ub 3 ‘ : 5 ‘ : The quantity of acid may be varied our. hands. We may say that the lin- pony oo cancan 350 4 Cr ‘a 200 90 Casula noah ae f 35Q. 40 i ° . . - f anide -~~- - a itueieaGnd to suit the taste, and citric acid may seed oil should be very gradually rub- —- oon Pons ze . —. 4 36@4 65 Cloves _...._.... 50@ 55 : oe es : i : pe row 9 Permanganate -_ 20 30 Chalk Prepared. 14 16 be used instead of the tartaric if pre- bed into the two powders first, then the aes B08. Pow.) 65@ 70 Pitste, yatlow ‘3a 50 Giissedcien ae ae 60 ferred. lime water (and it should have its full —— Prussiate, red - | @ 70 Chloral Hydrate 1 20@1 50 ee 0.14 per cent. of calcium hydroxide) Camphor —- Sulphate ._----. 35@ 40 chet Ee. ee Dr. Cowling’s Dosage. added a little at a time with diligent’ Guaiac, powd thou Copperas 26@ 1 Cowling’s rule applies to any age to trituration. Nothing can be made to Kino --__-----.-- @ . egug ae ; Copperas, Powd. 4@ 10 Kin AleaneL — 30 35 5 : i : 0, powdered__ @ @ Corrosive Sublm 2 21@2 42 the twenty-fourth year. The age at the take the place of the slow adding of Myrrh ---------- @ eee powdered. 35@ 40 Gream Tartar : 32@ 40 next birthday is divided by 24 and this the lime water and long rubbing. Myrrh, powdered = @ 65 jiccampane, pwd. scm 39 Cuttle bone _.._- 40@ 50° } g g Opium, powd. 19 65@19 92 Elecampane, pwd. 26@ 20 . Hextrine 6@ 15 aaa gran. 19 — 92 eae al 20@ 30 Dover's Powder 4 00@4 50 may Shellac Bicached. 10@ 6 powdered _... 20@ a5 Tmery, All Nos, 10@ 38 : Tragacanth, pow. e 75 Ginger, Jamaica. 60@ 65 ae gain ‘bites ¢g 3% = Gi 7 * ° 7 ANDREW’S STEEL ROD FURNITURE Tragacanth -.—1 75Q2 35 Or gna s@ 50 Epsom Salts, less 3%@ | 10 : ee eee @ © Goldenseal, pow. @800 Ergot, powdered -- 60 Inecan powa . @600 Biake, White .. 15@ 30 Insecticides Licorice ie 35@ 40 ri a Ib. 154 @30 Ldcorice, powd... 20@ @ -......... t4.5 © eee a 08@ * Orris, powdered. 30 40 Glassware, less 55%. riol, a @ Poke, powdered 35 40 Glassware, full case 60%. Blue Vitriol, less 0@ 15 piiuparb powd._. @1 00 Glauber Salts, bbl. @02% Bordea. Mix Dry 13@ 22 Rasinwood powd. @ 40 Glauber Salts less 04 10 Hellebore, White Sarsaparilla, Hond Glue, Brown --. 21@ 30 ee, SES eso Sie. Geer rd ~~ Sancta Wael. ‘ i ue, a 7 | Lead Arsenate Po. 15%@37 Gireabarillia Mexican, | —) Glue, white grd. 2@ 35 — Sulphur s@ 2g Sauills an a Giyeerine eee “a o eee je Paris Green. 23@ 88 Sduille, powdeted 0G a6 lodine ------— 6 4597 00 Valerian, powd... @1 009 lodoform -----.. 8 00@8 30 € seas i Lead Acetate _. 2 30 Mee Bucky ........-> 85@1 00 Mace, wdered_ Buchu, powdered. 10 Yeods Menth thol. gieainsacealed 1 80@8 5 Sage, a ae 30 —_ pais uo s Morphine _.-- 11 18@11 a3 No. 3M Chair No. 300 Line Tables No. 3M Chair _No. 273M Stools Sage. aud. an we. & ... 13@ 17 oe aoa poe - a. Senna, Alex. _... 50@ 15 aoa -------- 3 16 Pepper black, pow. 40@ 50 All Japanese Copper Finished Bases. Senna, Tinn. pow. 30@ 35 Caraway, Po. .30 25@ 30 pepper, White, pw. 55@ 60 Each Uva Ursi....---_- 20@ 35 Gorlander oe is “— : Pitch, Burgudry 20 a6 oriander pow. .30 20@ 25 Qyassia _....... No. 3M. Chair. Oak or Mah, Fin. Seat, 14% in, diameter $1.90 et ae @ Slee ic ae SO No. 300M. Round Table. 18 inch diameter -------------------- 4.90 a “ae tg ae “ 7 comame ee ee 7 S06 Patel, See oer Sacharine ~.---- ude No. 301M. Round Table. 24 inch diameter -------------------- 5.50 tru ° a Bitar 50@7 75 Flax, ground -... 7@ 15 Sait Peter ------. 11@ 22 . No. 303M. Round Table. 30 inch diameter ____---------------- 7.50 almond Bitter Foenugreek, pwd. 15@ 25 Seidlitz Mixture. 30@ 40 No. 305M. Round Table. 36 inch diameter -------------------- 10.25 artificial __.._. 3 00@3 25 Hemp ------.--- 8@ 15 Soap, green -... 16@ 30 No. 237M. 24 or 26 inch high Stools __------------------------ 1.65 Almonds, Sweet, con nse powd. -. @160 Soap mott cast. 22%@ 26 No. 237M. 28 inch high Stool 1.80 TI cine 1 560@1 80 Mustard, yellow 17@ 26 Sem, waite eastiie 0. 237 inc gh Stools ------~-------------------------- Almonds, Sweet, Mustard, black_. < 25 pe) @15 00 No. 237M. 30 inch high Stools -___---------------------------- 1.95 imitation -..- 2 00@1 25 Poppy ---.------ 16@ 30 jan ° white castile i Remember all Chairs, Tables come Quartered Oak or Birch Mahogany Amber, crude _. 1 25@1 50 Quince - ---- 1 25@1 50 jess, per bar -- 32 60 i Veneer. Tops, Oak sent unless specified. Amber, rectified one 75 Rap Pail , 15@ 20 Soda Ash -.---- 0 : ; : Anise 20000 | 40@1 60 Sabadilla -...-.- 60@ 70 Soda Bicarbonate 248 10 { Chairs and Table Made Especially for Children. Bergamont —_--11 *s0@il . oes 11% 15 Soda, Sal -.—..- %@ 08 ' No. 9M. Chair. Oak or Mah. Finish, 12 in. high, 9% in. diam, $1.70 ee : : Sood Be Worm. Levant . 5 00@5 25 ae Cainphor © 5 . fee Se ee ee ee ee ee ae ee kk Oe , - ulphur, roll .... 34@ 10 i No. 331M. Table. Cak or Mah. Finish, 17 in. high, 16 in, diam, 2.35 Castor _..----- 1 60@1 85 Sulphur, Subl. -. 4 10 i Cedar Leaf -... 2 00@2 25 Tamarinds ------ 20@ 25 Citronella __-... 1 25@1 60 Tinctures Tartar Emetic _. 170@ 15 Hazeltine & Perkins Drug Company oo mana 2 50@2 7 Aconite -.—.. @1 80 Turpentine, Ven. 609 1% | Manistee MICHIGAN Grand Rapids Cocoanut —_---- 25@ Algae 22 @1 56 Vanilla Ex. pure 1 50@2 00 Cod Liver -.---- 2 ——: 26 Arica .........~ @1 44 Vanilla Ex. pure 2 25@2 60 Crotop — 4 00@2 26 Asafoetida -.-... @2 28 Zinc Sulphate .. 06@ 11 MICHIGAN TRADESMAN May 11, 1927 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at are liable to change at any time, and filled at market prices at date of purchase. time of going to press. Prices, however, country mercharts will have their orders ADVANCE | DECLINED Some Cheese Beef Gasoline Smoked Meats Coffee Quaker Milk Paramount Catsup aaaae. I SS AN SS AMMONIA - oe Stove oe Baked Beans Arctic, 10 oz., 3 dz. cs. 3 Shaker --------------- Campbells, oe Arctic, 16 oz., 2 dz. cs. 4 00 No. 50 ~--------------- 2 00 oie 18 oo ze Arctic, 32 0z., 1 dz. cs. 3 00 Peerless ------------- 260 fremont, No. 2 ------ 1 10 Quaker, 36, 12 oz. case 3 85 Shoe Snider, No. 1 ~.-.---- 96 No. 40 4. 226 Snider, No. 2 ~----—- 1 25 No. 2)... 300 Van Camp, small -.-_ 85 Van Camp, Med. ---- 1 16 BUTTER COLOR Dandelion —_-----—— — 28 caNNED VEGETABLES. CANDLES Asparagus Electric Light, 40 Ibs. 12.1) ee Plumber, 40 1 o. 1, Green tips -- 3 76 umber, bs. -- 12.8 N. 2%, La G 4 60 Paraffine, 68 _.-._--- 14% °° » Large Green Paraffine, 128 -------- 14% W. Beans, cut 2 1 45@1 75 Wicking 40 W. Beans, 10 — 7 60 24, 3 lb. 10 lb. pails, per doz. 8 50 15 lb. pails, per doz. 11 95 25 Ib. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. 95 Royal, 6 oz., do. ---. 2 10 Royal, 12 oz., doz. -- 5 20 Royal, 5 lb. ----—--- 31 20 Rocket, 16 oz., doz.-. 1 26 K. C. Brand Per case 10c size, 4 doz. ------ 3 70 15e size, 4 doz. ~----- 50 20c size, 4 doz. -.---- 7 20 25ce size, 4 doz. _----- 9 20 50c size, 2 doz. ------ 80 80c size, 1 doz. ------ 8 85 10 Ib. size, % doz. ---. 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed z., 4 dz. cs 300 z., 3 dz. cs. 3 76 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 2 00 Pep, No. 224 ~------- 2 70 Pep, No. 202 _.------ 1 75 Krumbies, No. 424 --- 2 70 Bran Flakes, No. 624 2 25 Rran Flakes. No. 602 1 60 Post’s Brands. Grape-Nuts, 24s ----- 3 80 Grape-Nuts, 100s ---. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 9 5 00 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Postum Cereal, No. 1 2 70 Post Toasties, 36s -- 2 Post Toasties, 24s -- 2 85 Post’s Bran, 24s ---- 2 70 BROOMS Soares, 48... -.- Standard Parlor. 23 Ib. 8 25 Fancy Parlor. 23 Ib. - 9 25 Ey Fancy Parlor 25 Ib. 9 75 Ex. Fey. Parlor 26 ib. 10 00 Tov 1 ou 0 a Whisk, No. 3 ______-—_ 2 75 BRUSHES Scrub Solid Back, 8 in. ---- 1 50 Solid Back, 1 in. ---. 1 75 Pointed Ends --.------ 1 25 Tudor, 6s, per box -. 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 -. 4 50@6 76 Apple Sauce, No. 10 8 00 Apricots, No. 1 1 75@2 00 Apricots, No. 2 -.---- 3 00 Apricots, No. 2% 3 40@8 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 60 Blueber’s, No. 2 2 00@2 75 Blue berries, No. 10-. 14 06 Cherries, No. aun ae Cherries, No. 2% Cherries, No, 10 ~-- 14 00 Loganberries, No. 2 -. 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 60@2 10 Peaches, No. 1, sliced 1 26 Peaches, No. 2 ------ 2 76 Peaches, No. 2% Mich 8 25 Peaches, 2% Cal. 3 00@3 25 Peaches, 10, Mich. -. 8 60 Pineapple, 1 sl. ----. 1 16 Pineapple, 2 sli. ---. 3 80 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. ----- 3 00 P’apple, 2, cru. ----- 0 Pineapple, 10 cru. -. 9 Gf Pears, No. 2 -------- 3 16 Pears, No. 2% ------ 3 50 Plums, No. 2 -. 2 40@2 60 Plums, No. 2% .------. -2 90 Raspberries, No. 2 blk 3 25 Raspb’s, Red, No. 10 13 60 Raspb’s Black, No. 1) 2) 12 60 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 60 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 -.---- 3 50 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 3 26 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 0z.. 2 50 Chicken Haddie, Ni Fish Flakes, small -- 1 Cod Fish Cake, 10 oz. 1 Cove Oysters, 5 oz -1 Lobster, No. %, Star 2 90 Shrimp, 1, wet ------ 2 Sard's, % Oil, Key -- 6 Sardines, % Oil, k’less 5 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 80° Red Alaska Salmon, Med. Alaska 2 85 Salmon, Pink Alaska 1 85 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 65@1 80 Tuna, %, Albocore -. 95 Tuna, \s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 3 30 Bacon, Lge. Beechnut 5 40 Beef, No. 1, Corned 3 10 Beef, No. 1, Roast ---. 3 10 Beef, No. 2%, Qua. sli. 1 50 Beef, 3% oz. Qua. sli. 2 00 5 oz., Qua. sli. 2 75 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions. s 3 45 Chili Con Ca., 1s 1 35@1 45 Salmon, Deviled Ham, %s --- 2 20 Deviled Ham. %s --- 3 60 Hamburg Steak & Onions, No, 1 _----- 3 15 Potted Reef. 4 oz. .-. 1 10 Potted Meat. % Libby 52% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham. Gen. % 1 86 Vienna Saus., No. % 1 45 Vienna Sausage. Qua. 95 Veal Loaf. Medium -. 2 65 Green Beans, 2s 1 45@2 26 Green Beans, 10s -. @7 60 L. Beans, 2 gr. 1 35@2 66 Lima Beans, 2s, Soaked 95 Red Kid, No. 2 ~--.-- 1 26 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 26 Beets, No. 3, cut ---- 1 60 Corn, No. 2, stam. -. 1 10 Corn, Ex. stan. No. 2 1 36 Corn, No, 2, Fan. 1 80@2 36 Corn, No. 10 -- 8 00@10 76 Hominy, No .3 1 00@1 15 Okra, No. 2, whole -- 2 00 Okra, No. 2, cut - 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Mushrooms, Hotels -- 338 Mushrooms, Choice, 8 oz 45 Mushrooms, Sur Etra_ 60 Peas, No. 2, E. J. _.-- 1 65 Peas, No. 2, Sift, ime 1 85 Peas, No. 2, Ex. Sift. a J. 2 26 Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 35@1 60 Pumpkin, No. 10 4 00@4 75 Pimentos, %, each 12@1¢ Pimentoes, %, each — 7 Sw't Potatoes, No. 2% 2 26 Sauerkraut, No.3 1 35@1 50 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. 1 -----— 1 25 Spnach, No. 2-- 1 60@1 90 Spinach, No. 3-- 2 25@2 60 Spinach, No. 10_- 6 50@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@2 28 Tomatoes, No. 10-_ @8 00 CATSUP, B-nut, small --------- 1 90 Lily of Valley, 14 oz.-- 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 8s ---- 1 40 Paramount, 24, 16s ~- 2 35 Paramount, Cal’ ~---13 50 Sniders, 8 0Z. -------- 1 76 Sniders, 16 oz. ~.--.--- 2 55 Quaker, 8% oz. ------ 1 30 Quaker, 10% oz. —---- 1 46 Quaker, 14 oz. ------- 1 90 Quaker, Gallon Glass 13 00 Quaker, Gallon Tin __ 9 00 CHILI SAUCE Snider, 16 oz. ~---..-- 3 30 Snider, 8 oz. —------.. 2 30 Lilly Valley, 8 oz. -_ 2 25 Lilly Valley. 14 oz. -. 8 26 OYSTER COCKTAIL. Sniders, 16 oz. ~------- 3 30 Sniders, 8 oz. ~_----- 2 30 CHEESE. Roquefort 65 Kraft, small items 1 65 Kraft, American -- 1 66 Chili, small tins -. 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 mpisias =. 26 Lonmnorm 26 Michizan Fiat 25 New York New 1926 -_ 32 Sap Sago —__________ 38 eek 27 CHEWING GUM. Adams Black Jack ---- 65 Adams Bloodberry ---- 65 Adams Dentyne __------ 65 Adams Calif. Fruit ---- 65 Adams Sen Sen --.----- 66 Beeman's Pepsin --.-.-- 65 Beechnut Wintergreen_ 70 Beechnut Peppermint ~. 70 Beechnut Spearmint --. 70 Doublemint 65 Peppermint, Wrigleys -. 65 Spearmint, Wregileys _. 65 Jucy Frat: ..... 65 Wrigley’s P-K -------- 65 Zan 65 Teaveny -..-. 65 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % lb. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 -----12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe -_--- — 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles 2 15 1 lb. Rose Tin Bon Bins 2 —18 00 7 oz. Rose Tin Bon Bons oo 9 00 13 oz, Creme De Cara- qu6 2 ee 13 20 12 oz. Rosaces ------ 10 80 % Ib. Rosaces ------ 7 80 % lb. Pastelles ~----- 3 40 Langues De Chats -- 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, %s —--- 35 COCOANUT Dunham's 15 1b. case, %s and %s 48 15 lb. case, %S -------- 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. _._- 2 00@2 25 Twisted Cotton, Bo tt 3 50@4 00 Braided, 50 ft. ----- 25 Sash Cord 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Molrose 24 Saber. 24 Quaker =... 39% Nearow. <2 37% Morton House ~------- 4316 mene. 2 34% tovyat Gine 88% McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 14>) ine oe 46 3s >. Hee... 1 36 Coffee Extracts M. Y., per 100 -_---- 12 Frank’s 50 pkgs. -. 4 25 Ib. Hummel’s 50 1 10% CONDENSED MILK Leader, 4 doz. ------ 6 76 Eagle, 4 doz. __----- —_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. —. 4 60 Hebe, Baby, 8 do. -. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -- 4 90 Quaker, Baby, 8 doz. 4 80 Quaker, Gallon, % doz. Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 0@ Oatman’'s D’dee, Baby 4 90 Every Day, Tall ---- 6 00 Every Day, Baby ---- 4 90 Pet Tan 5 15 Pet, Baby, 8 oz. ~----- 5 05 Borden’s Tall -------- 5 15 Borden’s Baby ------- 5 05 Van Camp, Tall _.--- 4 90 Van Camp, Baby .--- 3 76 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 10662 75 00 Worden Grocer Co. Brands King Edward --.--- ae 60 Master Piece, 50 Tin. 35 00 Canadian Club ------ 35 00 idttie Tom: 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac .._. 75 00 Webster Knickbocker 95 00 Webster Belmont. 110 00 Webster St. Reges 125 00 Bering Apollos --.. 95 00 Bering Palmitas -- 115 00 Bering Delioses ---- 120 00 Bering Favorita ---. 135 00 Bering Albas ------ 150 00 CONFECTIONERY Stick Candy Pails Standard __.-..__._._. 16 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten ---------- 17 iasdcer 2. 14 i 0, 2. — 12 French Creams -------. 16 Paris Creams --.-- ae Grocers at Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks -~------- 1 85 No. 12, Choc., Light. — 1 65 Chocolate Nut Rolls — 1 85 Magnolia Choc ------- 1 25 Gum Drops’ Pails Anise 2203 ee 16 Champion Gums ------- 16 Challenge Gums ------- 14 Favorite -—-------------- 19 Superior, Boxes ------ —— 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A. Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -------- 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------- 18 O. F. Horehound dps. — 18 Anise Squares -------- 18 Peanut Squares ------ i. a0 Horehound Tablets __-- 18 Cough Drops Bxs Putnam's ------------ 1 36 Smith Bros. -.-------- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 128, cart. 4 oz. pkg., 48s, case 3 40 Specialities Walnut Fudge -------- 23 Pineapple Fudge ------~- 22 Italian Bon Bons ----- 17 Banquet Cream Mints. 28 Silver King M.Mallows 1 35 Bar Goods Walnut Sundae, 24, 5c 80 Neapolitan, 24, 5c ------ 80 Mich. Sugar Ca., 24, 5e 80 Pal O Mine, 24, 5c ---- 80 Malty Milkies, 24. 5c .. 80 Bo-Ka-To-Ka, 24, 5c -. 80 COUPON BOOKS 50 Economic e 3 60 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib. bores — 38 DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 28 Evaporated, Fancy -. 33 Evaporated, Slabs -. 25 Citron 10 1b. box = a ee Currants Packages, 14 oz. ---. 17 Greek, Bulk, Ib. ----- 17 Dates Dromedary, 36s -... 6 76 Peaches Evap. Choice -.._--.. 21 Evap. Ex. Fancy, P. P. 30 Peel Lemon, American .... 30 Orange, American .... 80 Raisins Seeded, bulk —-------- 11 Thompson’s s’dles blk 9% Thompson's seedless, 15 of... Seeded, 15 oz. -------- 12% California Prunes 90@100, 25 Ib. boxes__-@08 60@70, 25 lb. boxes--@10% 50@60, 25 lb. boxes_-@11 40@50, 25 lb. boxes_-@12 30@40, 25 lb. boxes--@15 20@30, 25 lb. boxes--@21 FARINACEOUS GOODS Beans Med. Hand Picked — - Cal. Limas —.....-.. 1 Brown, Swedish —_.... 08 Red Kidney -— -.--.-. ll Farina 24 packages -------- 2 50 Bulk, per 100 Ibs. ---- 06% Hominy Pearl, 100 lb. sacks -- 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 lb. —---.----.. 09 Egg Noodle, 10 Ibs. — 16 Peari Barley @hester 2.050 4 50 0000 T 00 Barley Grits ~--------- 5 Ou Peas Scotch, ib. _.-..._-..-. 06% Split, lb. yellow ------ 08 Split green -- -------- 08 Sage feast India —......__--_ 10 Tapioca Pearl, 100 lb. sacks -. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -_ 3 50 FLAVORING EXTRACTS Doz. Dos. Vanilla PURE Lemon 135 _.. % ounce --. 1 35 180 _.. 1% ounce --. 1 80 3 20 ___ 2% ounce -.. 3 20 300 _. 2 ounce --. 3 00 6 50 ___ 4 ounce --. 5 60 UNITED FLAVORING Colored Imitation Vanilla 1 ounce, 10 cent, doz. 96 2 ounce, 15 cent, doz. 1 26 3 ounce, 25 cent, doz. 2 0¢ 4 ounce, 30 cent, dos. 3 26 Jiffy Punch 3 doz. Carton —.-.---- 3 36 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily White ---------- 9 90 Harvest Queen ------ 9 80 Yes Ma’am Graham, BOR 222 2 4u FRUIT CANS F. O. B. Grand Rapids Mason Half pint ------------ 7 50 One pint —.----------— 7 75 One quart —.-.-__..-.- 9 10 Half gallon ~--------- 12 15 Ideal Glass Top. Rubbers. Pall pint 2. 9 00 One pint 2) 9 30 One quart _....-_-___- 11 15 Half gallon —_..----... 15 40 GELATINE 26 oz., 1 doz. case .. 6 00 3%, oz., 4 doz. case__ 3 66 One doz. free with 5 cases. Jello-O, 3 doz. _------ 3 45 Minute. 3 doz. __------ 4 05 Plymouth, White _... 1 55 Quaker, 3 doz. -_-.-- 2 55 { i a | i : Loko snes aearvcnanNnRRS nde ae sn ee May 11, 1927 MICHIGAN TRADESMAN JELLY AND PRESERVES Pure, 30 lb. pails ----3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 1 10 Buckeye, 18 oz., doz. 2 00 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. Nucoa, 2 and 5 Ib. Wilson & Co.’s Brands Oleo Certifed 222. 5..0 24 et 18 Special Roll ~-----+--- 19 MATCHES Swan, 144 ..- 2 4 75 Diamond, 144 box ---- 6 00 Searchlight, 144 box_- 6 00 Ohio Red Label, 144 bx Ohio Blue Tip, 144 box 6 00 Ohio Blue Tip, 720-1lc 4 Blue Seai, 144 Reliable, 144 Wederal, 144 __-_-.---- 5 80 Safety Matches Quaker, 5 gro. case_- 4 25 MINCE MEAT None Such, 4 doz. -- 6 47 Quaker, 3 doz. case -- 3 60 Libby, Kegs, wet, Ib. 22 MOLASSES > no o Gold Brer Rabbit No. 10, 6 cans to case 6 20 No. 5, 12 cans to case 6 45 No. 214, 24 cans to cs. 6 70 No. 1%, 36 cans to cs. 5 50 Green Brer Rabbit 10, 6 cans to case 4 95 No. 5, 12 cans to case 5 20 No. 2%, 24 cans to cs. 5 45 No. 1%, 36 cans to cs. 4 55 Aunt Dinah Brand No. 10, 6 cans to case 3 25 No. 5, 12 cans to case 3 50 No. 2%, 24 cans to cs. 3 15 No. 1%, 36 cans to Cs. 3 20 New Orleans Fancy Open Kettle --- 74 Choice 2. 62 Wain eee 41 Half barrels 5c extra Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% Ib Wh. L. 5 20 Dove, “og 2 Ib. Black 4 30 Dove, 24, 2% lb. Biack 3 90 Dove, 10 Ib. Blue L. 4 45 Palmetto, 24, 2% Ib.- 5 25 NUTS Whole Almonds, Tarragona-_- 27 Brazil, New --------- 18 Fancy Mixed _-------- 23 Filberts, Sicily ------ 22 Peanuts, Virginia Raw 09% Peanuts, Vir. roasted 10% Peanuts, Jumbo, rstd. 19% Peanuts, Jumbo, std. 12% Pecans, 3 star ------ Pecans, Jumbo Pecans, Mammoth -- 50 Walnuts, California -. 38 Salted Peanuts Fancy, No. 1 -- eel Shelled Almonds -_------------ 70 Peanuts, Spanish 125 lb. bags -_---- 12% —— AC 32 eae 1 05 Walnuts — Co se OLIVES Bulk 5 sal Kee -..-_ 9 25 Quart Jars, dozen _ 6.50 Bulk, 2 gal. keg ---- 3 75 Pint, Jars, dozen ---- 3 50 4 oz. Jar, plain, doz. 1 35 5% oz. Jar, pl., doz. 1 60 9 oz. Jar, plain, doz. 2 35 20 oz. Jar, Pl. do._. 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 12 oz. Jar, eres @0m. 225. 4 50@4 75 20 oz. Jar, stuffed dz. 7 00 PARIS GREEN PEANUT BUTTER = Bel Car-Mo Brand 94:1 ib Fins 0252 8 oz., 2 do. in case. tS 1b. pails 2. oh th. pails ......--.—--. PETROLEUM PRODUC)s Iron Barrels Perfection Kerosine ~~ 13.6 ted Crown Gasoline, ‘Tank Wason ____..... 14. Solite Gasoline ------- ii. ‘ é Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 Capitol Cylinder —._.__ 39.1 Atlantic Red Egine.- 21.1 Winter Black 12.1 olarine lron Barrels Light 222 65.1 Meoiun _.............. 65.1 Heavy . 65.1 Special heavy -------- 65.1 Extra neavy .. 65.1 Polarine “RO 0 65.1 Transmission Oil ---- 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 25 Parowax, 100 Ib. __-- 9.3 Parowax. 40, 1 Ib. __ 9.5 Parowax, 20, 1 Ib. -. 9.7 Semdac, 12 pt. cans 2 70 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour 1600 count .. 17 00 Barrel, Half bbls., 800 count 9 00 5 gallon, 400 count .. 4 75 Sweet Small 30 Gallon, 3000 __---- 42 00 5 Gallon, 500 -_---- 8 25 Dill Pickles 900 Size, 48 gal. ---. 22 00 1100 Size, 48 gal. -- 27 50 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 75 Bicycle =... 4 75 OTASH ued 2 doz. FRESH MEATS Beef Top Steers & Heif. -_ 18 Good St’rs & H’f. 15%@17 Med. Steers & H’f. 15@15% Com. Steers & H’f. 144%4@15 Cows TOD (22 15 Gooa) 22 14 Modium |. 13 a 12 Veal BO 6 es 18 Cn 2. 17 Medium 20 13 amb Spring Lamb: o... 32 Coon Medium Peer 222 Good. Medium Poe oa ea ; Pork Tight hoes 16 Medium hogs -------- 16 Meavy tore 15 Rieing: Wet. ooo. 22 rs 2 21% SHouuer _.--+-—---++ i SPATerips. co. 16 Neck bones ---------- 07 PROVISIONS Barreled Pork Clear Back -_. 30 00@32 00 Short Cut Clear 31 90@33 00 Black Silk Liquid, dz, i 10 80 can cases, $4.80 per case Capers. 3 08. ----~ ~~ 2 y Salt Meats DS Baltes __ 18-20@20-22 Lard Pure in tierces —.--.. 138% 60 Ib. tubs -.--advance % 50 lb, tubs .---advance %& 20 Ib. pails _.--advance % 10 Ib. pails _-_-.advance % 5 lb. pails ----advance 1 3 lb. pails __-__-advance 1 Compound tierces ---- 11% Compound, tubs —----- 12% Sausages Golegna 22.2.7 15 (wer |. 14 Mpanwtort 2220 19 oe 18@20 ea ee 19 Tongue, Jellied ------ 36 Headcheese ---------- 18 Smoked Meats Hams, Cer., 14-16 lb. @26 Hams, Cert., Skinned 16-15 ID, .. @28 Ham, dried beef. Miucties ....._.... @31 California Hams ---. @18 Pienic Boiled Hams 22 20 @22 Soiled Hams 40 @42 Mineed Hams ---- @19 Bacon 4/6 Cert. 24 @3 Beef Boneless, rump 28 00@30 00 Rump, new -. 29 00@32 00 Mince Meat Condensed No. 1 car. 2 00 Condensed Bakers brick 31 Moist in glass .--..... 6 00 Pig’s Feet Cooked in Vinegar phe 2 50 \% bblis., 35 Ibs. -.---- 4 60 % Pe ae 9 00 { Bit 20 17 00 Mite, 15 ibe. ..---.. 1 75 1% pbis., 40 ibs. _-._ 3 50 % bbis:, 80- ibs. -----. 5 00 Casings Hogs, Med., per Ib. ~_@55 Beef, round. set ._._. 23@36 Beef, middles, set_. @1 50 Sheep, a skein ---- @2 65 RICE Fancy Blue Rose ---- 06% Fancy Head ---.-.--- 09 Broken. .2.-_ 4+ 03% ROLLED OATS Silver Flake, 12 Fam. 2 Quaker, 18 Regular -. 1 Quaker, 12s Family -- 2 70 Mothers, 12s, M’num 3 3 Nedrow, 12s, China —. 3 25 Sacks, 90 lb. Jute -. 3 45 Sacks, 90 Ib. Cotton -- 3 50 RUSKS Holland Rusk Co. Brand 18 roll packages ----- 2 30 36 roll packages ----- 4 50 36 carton packages -- 5 20 18 carton packages -- 2 65 SALERATUS Arm and Hammer -. 3 75 SAL SODA Granulated, bbls. -.-- 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages 2. 2 40 COD FISH Middlies, 2 15% Tablets, % lb. Pure -- 19% doz. 1 Wood boxes, Pure -- 29% Whole Cod —. 11% HERRING Holland Herring Mixed, Keys 2.0 2. 1 15 Mied, half bbls. __-. 9 50 Mixed, bbls __-------- 17 00 Rikers, Kegs ....__.. 1 25 Milkers, half bbls. -_10 25 Milkers, ols. —..... 19 K K K K, Norway -- 19 50 8 ib: pass 1 40 Gut Lone. 22 1 66 Ronea 9 Th hoes _ 16 Lake Herring % bbl, 10G ioe. .._.-- 50 Mackerel Tubs, 100 lb. fncy fat 24 50 Tubs, 50 count _----. 9 00 Pails, 10 lb. Fancy fat 2 00 White Fish Med. Fancy, 106 lb. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. -_ 1 35 E. Z. Combination, dz. 1 35 Dri-Foot, doz. -_----- 2 00 Bixbys, Doz. -—.------ 1 35 Shinola, doz, ..._..._. 90 STOVE POLISH Blackine, per doz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. BE. Z. Liquid, per doz. Radium, per doz. Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. Vuleanol, No. 10, doz. Cm RO et oo ao Stovall, per aos. ... 00 SALT Colonial, 24, 2 Ib. ---- 95 Colonial, 36-14% --.--- 1 2 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbis. -.-- 2 60 Med. No. 1, 100 lb. bg. 865 Farmer Spec., 70 Ib. 90 Packers Meat, 50 lb. 57 Crushed Rock for ice cream, 100 lb., each 85 Butter Salt, 280 lb. bbl. ~ ne > Biock: 60 Ibo 2 40 Baker Salt, 280 lb. bbl. 4 10 100, 3 Ib. Table _____- 5 75 10, € 10. ‘fable... 5 25 os. 10 ib. Table ..___ 5 00 28 Ib. bags. Vaole __ 42 Old Hickcory, Smoked, 6-10 Ib. eat eT | iH SALT POURS) Ty} SLL Per case, 24, 2 Ibs. -. 2 40 Five case lots ------ 30 Iodized, 24, 2 Ibs. __-. 2 40 SOAP Am. Family, 100 box ‘ 30 Export, 100 box __ 00 Bie Jack, 60s —__.____ 4 50 Fels Naptha, 100 box 5 50 Flake White, 10 box 3 80 Grdma White Na. 10s 3 85 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx a 55 Wool, 100 box 6 50 Jap Rose, 100 box ---- _ 785 Fairy, 100 box 2 5 50 Palm Olive, 144 box - 00 Lava, 100 bo —.....__ 4 90 Octason 200 6 00 Pummo, 100 box ---. 4 85 Sweetheart, 100 box ~ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Quaker Hardwater Cocoa, 72s, box __.. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz, 48 CLEANSERS WASHING POWDERS Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. a cee ee lei Climaline, Grandma, Grandma, Gold Dust, 100s __-_.. Gold Dust, 12 Large Golden Rod, 24 dims, & G08. «.+-..-<.. La France Laun., Luster Hox, 4 ....- Old Dutch Clean. 4 dz Octagon, Gs ...__.._.. Hineo, 408 oo... Rigs “248 Rub No More, 100, 10 109, 5e oo 24 Large Oz Rub No More, 20 Lg. pay Cleanser, 48, O08 62. oo eae Sani Fiush, 1 dot. .. Sapolio, 3 doz. -..--- Soapine, 100, 12 oz. - Snowboy, 100, 10 oz. Snowboy, 24 Large -- Speedee, 3 doz. ------ Sunbrite, 72 doz. Wyandotte, 48 SPICES Whole Spices Allspice, Jamaica -.-- Cloves, Zanzibar Cassia, Canton Cassia, 5c pkg., Ginger, African Ginger, Cochin Mace, Penang Mieg No. 1k -...-4-2-. Mixed, 5c pkgs., doz. Nutmegs, 70@90 —---- Nutmegs, 105-110 __-- Pepper, Black @45 Pure Ground in Bulk Allspice, Cloves, Cassia, Ginger, Mustard Mace, Penang --.----- Pepper, Black -------- Notes -~...._..-.. Pepper, White Pepper, Cayenne ---- Paprika, Spanish Jamaica --- Zanzibar .-..-. Canton .. Covkin -. 8 Seasoning Chili Powder, lic — Celery Salt, 3 oz. -- page, 2.0% ...----54 Onion Salt ---- GANG oo Ponelty, 3% oz. Kitchen Bouquet Laurel Leaves Marjoram, 1 oz. Savory, 1 oz. Thyme, } 02. ~....--.. Tumeric, 2% 02. STARCH Corn Kingsford, 40 lbs. ---- Powdered, bags --~--- Argo, 48, 1 lb. pkgs. Créam, 45-1 __.....-.. Quaker, 40-1 ......--- Gloss Argo, 48, 1 Ib. pkgs. Argo, 12, 3 lb. pkgs. Argo, 8, 5 lb. pkgs. -- Silver Gloss, 48, ls -- Elastic, 64 pkgs. Tiger, 48-1 Tiger, 60 Ibs. .....--- CORN SYRUP Corn Blue Karo, No. 1% -- Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 -- Red Karo, No. 1% -- Red Karo, No. 5, 1 dz. Red Karo, No. 10 -- @18 @46 @ 26 @38 @32 1 30 @50 @76 @60 @32 @A2 11% 09 G8 bo GO & DS — oo Imit. Maple Flavor Orange, No. 1%, 2 dz. Orange, No. 5, 1 do. Orange, No. 10 ------ Maple. Green Label Karo, Green Label Karo Maple and Cane Mayflower, per gal. Maple per gal. .- her ‘gal 1. Michigan, Welchs, TABLE SAUCES Lea & Perrin, large-- Lea & Perrin, small_- Peper 2.8. enone Royal Mint _........_ Tobasco, 2 02. Sho You, A-l, A-l, oz., IGPGO oc cone small 3 15 4 41 4 21 5 19 6 00 - +7 TI || Zion oo ret | Unequalled for | Stimulating and | Speeding Up Cooky Sales Obtainable from Your Wholesale Grocer ions & Industri Baking Industry tio Tene tet ied TEA Japan Mediuni ..._._ aaa CUNOICE (20 ~~ 37@46 Raney oo 54@59 No. 1 Nibbs ae 1 lb. pkg. Sifting - ana 13 Gunpowder COGS icc eens 40 Pate 47 Ceylon Pekoe, medium --....... 57 English Breakfast Congou, Medium Congou, Choice __-- 35@36 Congou, Fancy -.-. 42@4ia Oolong MaQhtIN: oc a ’ Choice Jo ae ann Paney. 3... oe. is TWINE Cotton, 3 ply cone -... 33 Cotton, 3 ply pails --.. 35 Wool 6 oly 1... 38 VINEGAR Cider, 40 Grain ._-..... 20 White Wine, 80 grain.. 26 White Wine, 40 grain 20 WICKING No. 0, per erose ..... 75 No. 1, per gross .... 1 % No. 2, per groes .... ft 56 No. 3, per gross 2 00 Peerless Rolls, per “doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 avo, ner dos. ...... 15 WOODENWARE Baskets Zushels, narcow band, wire handles -..... 75 Zushe!s, narrow band, wood handles .-..... 80 Market, drop handle. 90 Market, single handle. 95 Market, extra .-...<. 1 60 Solint, large _.-.....- 8 50° Splint, medium ------ 7 60 Splint, small --....--- 6 50 Churns Barrel, 5 gal., each _. 2 40 Barrel, 10 gal., each.. 2 55 4 to 6 wal, per gar. 16 Pails 10 qt. Galvanized .... 2 40 12 qt. Galvanized -... 2 60 14 qt. Galvanized --.. 3 00 12 qt. Flaring Gal. Ir. 5 00 10 qt. Tin Dairy --.. 4 00 Traps Mouse, Wood, 4 holes- 60 Mouse, wood, 6 holes. 170 Mouse, tin, 5 holes .. 65 Rat, wood .....---sc0< 1 00 Rat. epring ...---.<-- 1 00 Mouse, spring -.----.. 30 Tubs Large Galvanized __.. 8 50 Medium Galvanized .. 7 25 Small Galvanized --. 6 50 Washboards Banner, Globe __..... 5 50 Brass, single 2.24... 6 00 Glass, single ......... 6 00 Double Peerless ----- 3% 50 Single Peerless -.---- 7 60 Northern Queen -.--. 5 50 DRIVERRRE ode 1 2 Wood Bowls 13 in: Butter ........ 6&6 16 in, Batter ... VW in. Batter ... “a 9 - in. Batter ........ 25 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Pile: 2.4... 08 Butchers D. F. ..--. ~ 06% MAE oe eee scwas 07% Kratt Strive ....-...-- 09% YEAST CAKE Macic, 2 dom. .c.see 2 70 Suniieht, 2 d0Om ua<00 2 70 Sunlight, 1% doz. .. 1 36 Yeast Foam, 3 doz. -. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per 30 Concluding Session of the Flint Con- vention. The closing session of the conven- tion was held in Parlor A of the Du- rant Hotel. A few questions out of the question box remained to be answered, which took up an interesting half hour. Wm. McNeil, of Lee & Cady, was asked to address the meeting, which D. L. Davis, Ypsilanti. he did, urging a higher standard for merchants and encouraging us for the future. The following chosen dele- gates to the National Grocers conyen- tion in Omaha: D. L. Davis, Ypsilanti; O. H. Bailey, Lansing; M. C. Goossen, Lansing; Herman Hansen, Grand Rapids; Ole Peterson and Hans John- son, Muskegon. were Mrs. E. A. Stowe. were present and Mr. Stowe Our friends, Mr. and Hans Johnson, Muskegon. was called upon for a few remarks. In his characteristic manner he told of the various organizations which have arisen in the past, such as the grange, etc., all of which have caused the gro- cer to worry about the future. He suggested that the modern chain store, while threatening the individual gro- cer with extinction, would probably also go the way of these other schemes. MICHIGAN TRADESMAN He urged us to do all the chain stores do and do it better. Mr. Stowe told how that a certain chain store in Grand Rapids had got- ten its biggest boost by keeping open on Thursday afternoons when the other stores are closed. It was suggested that the stores which have considerable chain store competition discontinue a mid-week half holiday and employ extra help throughout the week, so that the clerks could alternate in taking a half day off, but that the store keep open. The Resolutions Committee pro- posed a rising vote of thanks to the following, which was duly given: E. W. Jones, Flint. E. W. Jones, Flint. Rudy Eckert, Flint. Flint Chamber of Commerce. Flint Convention Committee. Messrs Tatman, Affeldt and Loefler, who are retiring from the Board. The Secretary wishes to extend thanks to the management of the Du- rant Hotel for the efficient manner in which they cared for us. In spite of John Affeldt, Jr., Lansing. the fact that they were also entertain- ing the State P. T. A., they managed to take care of all of our members who wished to stay at the Durant. As officers, we will sorely miss those who retire from the Board of Directors—Messrs Tatman, Affeldt and Loefler—but we welcome the new members—F. H. Kuhlow, G. Vander Hooning, Park Haynor, H. C. Schu- berth and O. L. Brainard. The addresses given at the conven- tion and the papers read at the various sessions have all been published in the Michigan Tradesman and it will be well if you read them over again. Paul Gezon, Sec’y Retail Grocers and Meat Dealers Ass'n. —_> +2 Losses Which Result From Giving Overweight A customer will be satisfied, know- ing that the package he is buying is overweight. Many of them weigh up everything, and no complaint is ever made regarding overweight. However, on the hit and miss weighing system now and then a package is bound to be short, and while the customer may not come in and complain, he or she feels that the store has robbed them. They forget about the many cases of over- age. From the merchants’ standpoint weights should be accurate—not guess- ed at. For one thing they will not average up, as so many people will argue. the scale goes down, not to a balance. In buying a hundred pounds of any- thing the retailer generally gets 100 pounds of balanced weight from the jobber. When he sells he will sell 100 pounds perhaps on balanced weights, if there is no other loss, but if he is loading down the measure side past balancing point, he is not selling 100 pounds, and in pound sales won't be able to make up 100 packages. It isn’t the single sale that hurts, it is on a lot of sales. Most clerks will weigh until For sake of argument suppose an item sells for 16 cents per pound. If the clerks should average a half ounce or an ounce too much it would make a difference of either one-half or one cent on each pound sold. On _ 1,000 pounds at one cent the merchant is out just $10 that he should have in the form of cash. Package goods have greatly reduced labor and time lost in packing mer- chandse about the stores. A few years ago a great many of the present pack- age lines were sold from bulk. The scale in those days played a much more important part than it does to-day. Tn the large flour, sugar and other manufacturing plants automatic ma- chinery is loading the packages and It costs the mer- chant a little more to buy package goods, but it saves him a lot of loss on overage in a year, plus paper. bags, string and labor or time, and the cus- tomer is much better satisfied with es- tablished weights. weights are right. However, there are some items which continue in bulk or which are sold in bulk and package. The grocer prob- ably doesn’t use his scales anything like as much as he formerly did, but he still needs them, and the warehouse, or store room is one of the places where they are needed the most, as that is one of the places where the most guess- ing is done. Fancy scales are not need- ed for such purposes any old style bal- May 11, 1927 ancing scale can be purchased quite cheaply from the junkers and dealers in used store equipment. Years ago when the writer was serv- ing an alleged apprenticeship for a very successful retail grocer, drawng all of $10 a week, he learned a great deal of how things should and should not be done. In a previous employment every- thing was done the wrong way and that merchant wondered why he never made money and went broke. At the successful store house the hours were 6 a. m. to 7 p. m., and 9 o’clock every other night. There wasn’t much busi- ness in the evening, but the time was used for putting up bulk goods. The first evening at filling and weighing up sugar packages the old man stepped over and said: “I’ve been watching you and every package you've put on that scale has pulled the beam to the bottom. We _ use balanced weights here and nothing else.” There is a world of difference be- tween a well managed and a poor man- aged store. If the manager or owner does things wrong it is a license for every employe to do things the same way. If employes know that the old man does things only the right way and won't stand for his workers to do them any other way, they soon get in the habit of doing things right, even if it does mean a little extra effort and more footsteps. At any rate, that is what they are paid for. —_+2-2—————_ The Hardest Job of All. “I want you to understand,” said Young Spender, “that I got my money by hard work.” “Why, I thought it was left to you by your rich uncle!” “So it was; but I had to work to get it away from the lawyers.” “MERCHANTS ARE READY TO BUY Grant Dalite Egg Candler All that is necessary for your sales- men to do is to mention the merits of this candler over the dark room method and the sale is made. LAWS MAKE IT COMPULSORY FOR EVERY MERCHANT TO CANDLE ALL EGGS AFTER MAY 15th. No investment is required to han- dle this specialty. We wi'! ship direct to your customers and give you 25 to 334% commission. Write us for literature. GRANT MANUFACTURING CO. 208 N. Wels St. Chicago sacar aa . to ; i ‘ i secs RASTA AEC May 11, 1927 MICHIGAN TRADESMAN 31 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, May 2—On this day was held the first meeting of creditors in the matter of Lee B. Hart, Bankrupt No. 3136. The bankrupt was present in per- son and represented by Wiliard G. Tur- ner, Jr., attorney for the bankrupt. Cred- itors were represented by Alexis Rogoski and Lou Landman, attorneys. Claims were proved and allowed. The bankrupt was sworn and examined, without a re- porter. No trustee was appointed for the present. The matter was then adjourned without date, but held pending report of attorneys for creditors upon the necessity of a trustee. In the matter of Isaac Warsaw, Bank- rupt No. 3072, the trustee has filed his final report and account and a final meet- ing has been called for May 13. The re- port and account of the trustee will be passed upon and the expense of admin- istration ordered paid, as far as the funds on hand will permit. There will be no dividends for general creditors. In the matter of Walter H. Lefler, Bankrupt No. 2997, the trustee has filed his final report and account, and a final meeing of creditors has been called to be held on May 13. The report and ac- count of the trustee will be considered and expenses of administration paid, as fas as the funds on hand will permit. There will be no dividend to general creditors. wn tuis day also was held the first meet- ing ot creditors in the matter of Winfield seott Thomas, Bankrupt No. 3131. The bankrupt was present in person. No creditors were present or represented. No claims were proved and allowed. No trus- tee was appointed. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Mara-Rickenbacker Co., Bankrupt No. 3129. The bankrupt corporation was pres- ent by William R. Mara, its president and represented by Francis L. Williams, at- torney. Creditors were represented by Corwin, Norcross & Cook; G. R. Credit Men’s Association; lL. N. Atwater and Robert S. Tubbs. Claims were proved and allowed. Harold F. Lusk was named trustee, and his bond placed at $1,000. Witllam R. Mara and one other witness were sworn and examined, without a re- porter present. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Ernest Bonnette, Bankrupt No. 3134. The bankrupt was present in person and rep- resented by Clyde Ketcham, attorney. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date. The case has been closed and returned to the district court as a case without assets. April 29. We have to-day received the schedules, reference and adjudication in the matter of DeForrest Peet, Bankrupt No. 3150. The matter has been referred to Charles B. Blair as referee in bank- . gruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $59 of which $25 is claimed as exempt, with liabilities of $808. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of ereditors of said bank- rupt are as follows: R. B. Colby, MeCord .. $100.00 Alvah Brown, Grand Rapids --_-_. 280.00 Lowell State Bank, Lowell -_------ 50.00 Dintman Gros., Alto’. —..- 30.00 it A. ©Caon, towel 0. 30.00 Dr. Shepherd, Lowell __-_.._- 30.00 E. A. Prange, Grand Rapids --_--. 45.00 National Clothing Co., Grand Rap. 15.00 Woe Watts: AltG joel oe 72.00 Fox Jewelry Co., Grand Rapids —_- 30.00 Clyde Waters, Cascade ___---_--- 32.00 Barnum’s Grocery, Alto i. 38.00 Chas. Brown, Lowell _-------~_-- 17.00 May 2. On this day was held the sale of assets at auction in the matter of William T. Glimn, Bankrupt No. 3124. The bankrupt was not _ present. The trustee was present. Several bidders were present in person. The assets, as set out in the inventory and appraisal, with the exceptions of reclamations _ heretofore made, were sold to Glenn E. Banton, for 250. The sale was confirmed and the meeting adjourned without date. On this day also was held the sale of assets in the matter of Fairview General Store, ete., Bankrupt No. 3106. The bank- rupts were not present or represented. The trustee was present in person. The stock in trade and fixtures, except re- clamations heretofore made, and including the equity of certain contract property, was sold to N. D. Gover, of Mt. Pleasant, for $801. The sale was confirmed and the hearing adjourned without date. On this day also was held the first meeting of creditors in the matter of Meech, Arnold & Meech, Bankrupt No. 3133. The bankrupt corporation was pres- ent by Frank M. G. Meech, secretary- president and represented by Clarence HB. 3utler, attorney. Creditors were present in person and represented by John C. Bt, Clair, attorney. Claims were proved and allowed. Frank M. G. Meech was sworn and examined, without a reporter. The first meeting then adjourned without date. In the matter of Regal Sandwich Shop, Bankrupt No. 3123, the first meeting of creditors has been called for May 16. In the matter of Abe Gelman, Bank- rupt No. 3142, the first meeting of cred- itors has been called for May 16. In the matter of Carl A. Bruer and Adolph F. Breuer, individually and as co- partners doing business as Grand Bowl- ing Academy and Banquet Beverage Co., Bankrupt No. 3144, the first meeting has ” been called for May 16. In the matter of Glen Carlton, Bank- rupt No. 3140, the funds for the first meeting have been received and such meeting has been called for May 16. In the matter of Edward Brouwer, Bankrupt No. 3138, the funds for th first meeting have been received and uch meeting has been called for May lv. In the matter of John E. Quinn, Bank- rupt No. 3093, the funds for the first meeting have been received and such meeting has been called for May 16. In the matter of Arthur T. Slaght, Bankrupt No. 3139, the funds for the first meeting have been received and such meeting is called for May 17. In the matter of Arend Geldhof, Bank- rupt No. 3146, the funds having been re- ceived for expenses, a first meeting of creditors in this matter has been called for May 17. In the matter of Kate L. Chase, Bank- rupt No. 3145, the funds for the first meeting have been received and_ such meeting has been called for May bee May 3. On this day was held the sale of assets in the matter of Harry A. Fil- kins, Bankrupt No. 3081. The bankrupt was not present or represented. The trus- tee was present in person and represent- ed by Fred G. Stanley, attorney for the bankrupt. No other offers were received and the offer of Anna Wilhelm, of $450 for the stock in trade, tools, fixtures, ma- chinery and equipment of the estate was accepted and confirmed. The meeting then adjourned without date. May 2. We have to-day received the schedules, reference and adjudication in the matter of Robert A. Slaugher, Bank- rupt No. 3151. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon Heights, and his occupation is that of a laborer. The schedules show asset of $148.25, of which $62 is claimed as exempt, with liabilities o $1,182.38. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of creditors of said bankrupt are as follows: Central Supply Co., Indianapolis__$189.17 Crane Co., Indianapolis —.__....___ TT. American Radiator Co., Indianapolis 202.60 Husband & Anderson, Hesperia -~ 342.55 Richard Pikaart, Fremont ____---- 90.00 ‘A A’ Bristol, Premont —.......---_ 69.72 J. H. Vandenbeldt, Fremont —------ 45.15 Fremont Co-operative Co., Fremont 21.45 A. LL Burt, Bremone oe eee ©. S¢ Burkle, Breniont —...--. W: S. Balman, Coloma —_.___-____ Ernest Slenk, Grand Rapids ~-..-. 26.00 International Correspondence Sehool, Seranton, Pa: ........._. 77.50 May 2. We have to-day received the schedules, reference and adjudication in the matter of Jacob D. Kirkhuff, Bank- rupt No. 3152. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a bond salesman The schedules show assets of $60,850, which is all cov- ered by mortgages, assignments, etc., of which $250 is claimed a exempt, with lia- bilities of $27,983.39. The court has writ- ten for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt are as follows: Federal Government $2,454.27 G. R. National Bank . . 2,900.00 Massachusetts Mutla Life Ins. Co. 824.00 Northwestern Mutual Life Ins. Co. Chess 2. 475.00 Industrial Bank, Grand Rapids 1,200.00 Chas. M. Heald, Grand Rapids 3,800.00 Edward Heuser, Grand Rapids __ 1,000.00 G. J. Doran, Grand Rapids _._... 400.00 R. G. Bickel, Detroit ..____-_-_--_ 3,150.00 BE. C. Eifert, Grand Rapids ___.__ 3,000.00 T. A. Breen, Grand Rapids __._.. 500.00 K. S. Hall, Melbourne, Fla. _._-_~ 3,600.00 Bonbright & Co., Detroit cen Ly048,08 Becker Auto Co., Grand Rapids. 179.77 Steketee Dry Goods Co., Grand R. 65.84 Hammer & Cortenyof, Grand Rap. 24.75 A. Himes Coal Co., Grand Rapids 126.25 Herpolsheimer Co., Grand Rapids 720.00 Young & Chaffee, Grand Rapids — 47.50 Klingmann Furn. Co., Grand Rap. 124.00 James P. Gray Shops, Detroit _.__ 410.20 D. L. Healy Shops, Detroit ~___-_ 15.00 Rosengarten & Co., Detroit -.-_-. 395.00 Irvings, Detroit —.-- Sones 33.50 Ruby Shops, Detroit eo eee Dr. A. V. Wenger, Grand Rapids 35.00 Dr. Alexander Campbell, Grand R. 225.00 Dr. T. D. Gordon, Grand Rapids 75.00 Dr. F. Hardy, Grand Rapids --~- 54.00 Freyling & Mendels, Grand Rapids 101.43 Coles Glove Shop, Grand Rapids-_- 20.75 KF. W. Campbell, Detroit ~----.---~ 90.00 Enterprise Electric Co., Grand R. 125.00 George Tower, Grand Rapids ---- 100.00 Norwood Market, Grand Rapids —- 74.95 beidman & Seidman, Grand Rapids 50.00 J. L. Hudson Co., Detroit ------ May 2. We have to-day received the schedules, reference and adjudication in the matter of Mike J. Nowicks, Bankrupt No. 3153. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The schedules show assets of $310 of which $200 is claimed as exempt, with liabilities of $1,994.07. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The eourt has written for funds and upon re- ceipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of creditors of said bankrupt are as follows: National Cash Register Co., Grand Menigd 2. at eee Sherwood Hall Co., Grand Rapids — 85.98 Colonial Oil Co., Grand Rapids 55.92 U. S. Rubber Co., Detroit Lc Lae eo Air Reduction Sales Co., Detroit -. 5.50 Butterworth Hospital, Grand Rap. 557.60 Willis L. Dixon, Grand Rapids —~. 200.00 Vacuum Oil Co., Detroit ——- . 139.21 H. M. Hollongshed, Grand Rapids 16.25 Worden Grocer Co., Grand Rapids 52.25 Michigan Candy Co., Grand Rapids 57.45 G. H. P. Cigar Co., Grand Rapids 26.90 City of Grand Rapids ba AOee Herpolsheimer Co., Grand Rapids 142.97 National Grocer Co., Grand Rapids 24.59 Delbtr F. Helmer, Grand Rapids ~~ 16.75 L. 4. Froman, Chicago .-....--.. 17.50 Gibson Grocer Co., Grand Rapids 17.02 Kent Grocer Co., Grand Rapids -. 13.50 Lee & Cady, Grand Rapids ~----- 5.63 Morris & Co., Grand Rapids -----. 20.90 Arnold & Bros., Chicago --~---- 10.75 Boston Store, Grand Rapids - 61.00 Abe Schefman:& Co., Grand Rapids 8.40 cho Electric Co., Grand Rapids_ 27.14 Devries Biscuit Co., Grand Rapids 20.50 In the matter of Reuben Markman, Bankrupt No. 3143, the funds for the first meeting have been received and such meeting has been called for May 18. In the matter of Robert Flach, Bank- rupt No. 3147, the funds for the first meeting have heen received and such meeting called for May 18. In the matter of James lL. Deitz, Bank- rupt No. $135, the funds for the first meeting have been received and such meeting has been received and such meet- ing has been called for May 17. In the matter of Jared Arnold, Jr., Bankrupt No. 3148, the funds for the first meeting have been received and such meeting has been called for May 17. In the matter of Sherman L. Barnes, Joseph Den Houten and Edward Ste- houwer, individually and as copartners doing business as Fairview General Store, Bankrupt No. 3106, the trustee has filed his first report and account, and expenses of administration to date have been or- dered paid. sankrupt No. 3124, the trustee has filed In the matter of William T. Glimn, his first report and account, and expenses ef administration to date have been or- dered paid. —_—__>+ > Damage Suit Against South Haven Merchants. A suit has been brought against M. Hale & Co., of South Haven, by a woman to whom was sold a coat with a Mandle fur collar. The alleged damage, as stated in the complain, was that on account of wearing the fur collar, eruption start- ed on her neck and her physician claimed that the fur collar caused ir- ritation and poison. Suit has been brought for $5,000, doctor's bill, hospital bill, suffering, ete. ' Merchants generally will be interest- ed to learn the outcome of the suit because the question involved will, if decided against Hale & Co., become one of very great interest to retailers Further information re- garding this case will be furnished to our readers as the case progresses. ——_++>—___ U. S. Oranges. The United States produces more than half the world’s oranges, annually about 34,000,000 boxes. generally. " passenger. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. ORLENTAL ARTICLES for retail trade. Particulars free. Beia Co., Los Angeles. 5 Want To 3uy—Shoes, clothing, dry goods, or general store. Must be cheap. D. H. Hunter, Rockford, Mich. 572 FOR SALE~—Grocery store, including stock, fixtures, and building. Steam- heated, living rooms up stairs. Doing a good business in a thriving town of 1200 population. No chain store competition. Death of my husband reason for selling. Mrs. M. J. Flennery, Edmore, Mich. 573 FOR RENT—Village Inn, at Walled Lake. Accommodates twenty-five room- ers, seventy-five diners. Completely fur- nished. Beautiful grounds and lake front. Very low rent to worthy party. Address owner, Box 412, St. Petersburg, Florida. 567 FOR SALE—Pioneer building at Walled Lake; six stores, six flats. 3ig income property. For sale on easy terms. Good opportunity for theater, meat market, grocery, dry goods, ete. Will consider taking mortgage in on deal. Owner, Box 412, St. Petersburg, Florida. 568 NEARLY NEW ELEVATOR FOR SALE—Electric, two-ton capacity. Made to serve first, second floor and basement. Slightly used as combination freight and Good as new. Cash or terms. Cheap. Burrell Tripp, Allegan, Mich. 5 GENERAL STORE WANTED — Have cash and gilt edge Detroit property for live business in small town, with or with- out building. Send particulars to y. Sutherland, 2955 Grand River, Detroit, Mich. 556 FOR SALE—Good clean stock of gen- eral merchandise and fixtures, located in a thriving little town. Old established business. Will inventory about $10,000. Will give good lease or sell building. Reason for selling, to settle an estate. Address Box 19, Palo, Mich. 557 HUSSMAN, GRUENDLER and _sstan- dard makes freezer display cases; butch- er’s coolers, grocers’ boxes; 100 sets com- plete bar fixtures. Priced right. St. Joseph Transfer Co., St. Joseph, Mis- souri. 558 For Sale—Something new in duplicate receipt books, two or four to the page; and scale books. The Observer, Saline, Mich. 563. For Sale—Thriving, successful retail business 8 years old, with yearly earning of over ten thousand dollars, net. Last year equal to past 5 year average. Lo- cated on Monroe Ave., in Grand Rapids’ best business section, Established trade, and trained organization. Any man or woman with business experience and common sense can operate. Price, $22,500 plus inventory. Fifteen thousand dollars cash (minimum) needed. Full particulars given to those interested and able to swing this attractive proposition. Write No. 531, c/o Michigan Tradesman for ap- pointment, at which time full details, etc., will be given. 531 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 566 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structures Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting. GRANDE BRICK CO., Grand Rapids. SAGINAW BRICK CO., Saginaw. JACKSON-LANSING BRICK CO., Rives Junction. 32 SUDDEN SUMMONS. Franklin Moore, Treasurer Diamond Crystal Salt Co. St. Clair, May 10—Franklin Moore. of St. Clair, Treasurer of the Diamond Crystal Salt Co. member of the State prison board, and a former member of the State Legislature, died in Ford hospital Detroit to-day. The world lauds always—sometimes unconsciously and involuntarily but acquirement of success. Be it con- always—the as the world measures success. envious or critical or frankly demnatory of it, freely or reluctantly it accords to him who has “arrived” a high place in its mental Hall of Fame. The moralist, the priest. the reformer or the disciple of the Simple Life may condemn the theory of worldly —so- called success. but in their heart of hearts, whether they confess it to themselves or not, the mass of man- kind hold in high respect one who has wrested from his fellows by hon- orable means an accumulation of sub- stantial possessions greater than is held by the average. There the world’s gauge of a man rests. Comparatively little criticism, commendatory or dis- approving, is directed to the future em- ployment of success, however acquired, conventional climax of fiction that where they should begin—that the at- great object story of his Critics of the have said novels end tainment of the hero’s should initiate the real life with that attainment the crucial test of his real strength and character. Similarly, a faithful biography of a successful business man, to depict the real story of his career, to hold the mirror up before the real man, begin at that point in his life—if in the ambitions it may be that such a point can be beginning would has reached an assured would what use he has made of his success. The acts and lives of comparatively few could safely be exposed to the identified—where he competency and note glare of publicity, beginning at such On the roll a period in their careers. f may appropriately and of that few safely be recorded the name of Frank- lin Moore, salt manufacturer and ster- ling citizen. This story has to do with his life up to and beyond the point where his brains, probity and indus- try placed him among the ranks of successful business men, but the char- acter of the that attain- ment is reflected by the story of his man since struggles and triumphs. Franklin Moore born at 5t. Clair Sept. 6, 1877, his antecedents be- ing Scotch-Irish on both sides. When he completed the tenth grade in the public schools at the age of 16 he went to work in the shop of the salt com- pany as a He worked at this job five years, when he was promoted to the position of shipping clerk and traffic manager. Altogether seventeen was barrel nailer. he devoted these two positions, exhibiting a degree of application and_ faithfulness which fitted him for higher duties and re- sponsibilities. Eight years ago he was made Secretary and Treasurer of the years to MICHIGAN TRADESMAN Hon. Franklin Moore. company, which position he held at the time of his death. Mr. Moore was married June 27, 1905, to Miss Jennie Harkness, of St. Clair. Two children grace the family circle—a daughter of 21 and a son 18. Mr. Moore resided in his own home in St. Clair and was a member of the Congregational church. He had served as Alderman, Supervisor and Mayor of St. Clair. He represented the Sec- ond District of St. Clair in the legisla- tures of 1917, 1919 and 1921. He was Speaker pro-tem of the House of Representatives in the last named ses- sion. Mr. Moore was a Mason up to the Shrine degree and was a Past Master of his lodge. He was also Past Grand Patron of the Eastern Star. He was a member of Elks lodge, Port Huron, No. 343. He was a member of the Knights of Pythias and was a Past Chancelor of Lodge No. 20. He was a member of the Sons of the Ameri Detroit and Presi- Jank of can Revolution of dent of the State St. Clair. Savings —_—_+-- Method in His Spelling. A storekeeper had for displayed in his some time window a card in- scribed “Fishing Tickle.” A customer drew the proprietor’s at- tention to the spelling. “Hasn't anyone told you of it be- fore?” he asked. “Hundreds,” replied the dealer, “but whenever they drop in to tell me they always spend something.” Height of Folly To Indulge in Heavy Buying. Written for the Tradesman. Prices have made a substantial gain for wheat during the past week, due principally to unfavorable weather con- ditions in the spring wheat sections of the Northwest, although some of the strength has been and is due to rather heavy movement in international trade channels. In fact, since the first of January world shipments have averag- ed approximately 18,400,000 bushels per week, whereas the probable bal- ance remaining in exporting countries available jor shipment prior to August first would not provide a higher aver- age than 16,000,000 bushels per week, and of course, shipments that are out of relation to supply do influence prices. Then, too, conditions have been un- favorable for planting of corn; particu- larly so as relates to the preparation of the seed bed, and as a consequence corn has enjoyed a substantial advance in price, and this has also had an in- fluence on the price of wheat. The abnormal wet weather in Min- nesota has resulted in a decrease of 10 to 15 per cent. in the acreage sown to spring wheat; the acreage will be cut about the same percentage in North Dakota, while in South Dakota it has been increased 25 per cent. un- der ideal soil conditions. In both Min- nesota and North Dakota there is an abundance of moisture in the ground, which many claim will provide an off- May 11, 1927 set to the shorter acreage sown, by in- creased yields. However, it is alto- gether too early to talk about yields; a lot of things can happen to a wheat crop up to within a week of harvest; in fact too much warm wet weather during harvest could easily ruin the crop from a milling standpoint. In other sections crop conditions are ideal; crop prophets in the Southwest are very enthusiastic over the excellent conditions of both soil and crop. The outlook is for another big yield. Seed- ing is well under way in Western Can- ada although the season is rather late in Canadian provinces as a whole, but the ground has an abundance of mois- ture. ‘The total acreage for twenty-one countries of the world shows an in- crease of 4,000,000 acres compared to ago, conditions on the whole, favorable. Thus it will be seen there are both bullish and bearish fac- tors in the present market, as usual. higher a year with Those favoring prices argue world shipments are larger than the supply can care for until the first of August, if the present ratio is main- tained; that corn is bound to go higher on account of unfavorable planting conditions, and this will influence the price of wheat; that spring wheat seed- ing is two to four weeks late, and in spite of moisture the crop is not likely to turn out well, as late-sown sprin.; wheat does not do well; that we had a substantial decline and wheat is now only bringing what it is worth. On the other hand, the bears point to the very favorable conditions in the South- west: the increase in world acreage; the abundance of moisture in all sec- tions with good growing weather, and the rather pertinent fact that the trend of commodity prices is downward and not upward, and that with favorable conditions wheat cheaper on the new crop than on the old. Personally, we feel prices will be pretty well maintained until new wheat is available in large quantities along in August and September. For the time being we would not like to be short of either wheat or flour, prefer- ring to trade require- ments covered for the next five or six weeks, although it would appear there sufficient known conditions. crowing will be have normal has been advance to meet As to new crop prices, everything depends on the general outturn of the growing crop of wheat, as well as the coarser grains, and consumptive and seeding requirements. While it is pos- sible to predict a yield on present con- dition, it is not possible to know whether that condition, or other con- ditions surrounding crop markets will be maintained, improved or reversed, so it is a wild gamble to predict new crop prices at this time, and the height cf folly to indulge in heavy buying for new crop delivery at the present level of prices. L. E. Smith. ——_22.—___ Detroit — The Anchor Post Iron Works, with business offices in the Dime Bank building, has changed its name to the Anchor Post Fence Co. cess —— = er de New Eva Life Association now issues the following certificate forms: FIVE YEAR TERM, RENEWABLE AND CONVERTIBLE The Most Protection for the Lowest Cost ORDINARY LIFE TWENTY PAYMENT ENDOWMENT AT AGE SEVENTY These are full legal reserve, profit-shar- ing contracts. We also issue a very at- tractive Juvenile Certificate ASK FOR DETAILS. e NEW ERA LIFE ASSOCIATION HOME OFFICE Grand Rapids Savings Bank Building, Grand Rapids, Michigan With the Price Established through the manufacturers’ advertising your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in KG Baking Powder Same price for over 35 years 25 omcsin D5 (more than a pound and a half for a quarter) You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by the Government eeeesnannnacnannt atten Grocery Shelf Gossip ee eee ea ee ee ee LARGE 1. C. Cutpso—‘Good morning. How's little brother today?” Mepicw Curpso—‘Fine, and you look the same. Thank goodness they close the store at night or the Chipso family never would get any rest. As it is, they've taken five or six of us away al- ready this morning.” “Oh, well, we've got to ea- pect that. You and I won't be here long either—we've never been ‘shelf-warmers, you know. Anyway, we ought to be out helping some busy housewife. M. C.—“ Right you are. It’s ‘here today and gone tomorrow with us. That must be why they call us ‘the most amazing success in A: the history of household soap.” C.—" Pes, thats ove of the reasons. But there are plenty of others. Were amazing to women, of course, because of our quick suds and because we make all of their cleaning tasks easier. But the most amazing thing is the way be became the leading seller among soap chips so soon after we appeared on the grocers’ shelves.” M. C.—‘No one can deny that. Probably there’s no product in this store which has paid the grocer quicker returns on his in- vestment and selling effort. We have given him a new wunder- standing of quick turnover. As CINCINNATI, OHIO soon as women tried us once, they came back for more. And they have kept on coming.” L. C.—That’s easy to understand. We have the goods. Women recognize efficiency, and constant advertising and store displays have kept them from forgetting us.” Our Chipso’s amazing success has un- questionably been due in large measure to keeping it before the public in advertisements and in store displays. Are you sharing in Chipso’s success’ Display mate- rial to help you sell more Chipso, or any other Procter & Gamble product, is yours for the asking. Use the coupon below. PROCTER & GAMBLE i i [| Procter & Gamble Cincinnati, Ohio Please send me free the num- ber of display pieces indicated \ opposite: Chipso Crisco Guest Ivory Ivory Flakes P and G White Naphtha_ BRAND Ivory Soap (large size)-_- [Ivory Soap (medium size) Counter Cards Window Trims Have you a copy of our 26 page booklet— “Windows that Sell’’— which contains valuable information on effective window displays? A copy will be mailed free up- on request. Name 200000 Siteee oe City. ee tate ee Price Posters