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PUBLISHED WEEKLY iG GEE Gite ez78 TRADESMAN COMPANY, PUBLISHERS! 2k
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Forty-fourth Year GRAND RAPIDS, WEDNESDAY, MAY 18, 1927

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Number 2278

 

 

 

 

 

The Bridge of Yesterday

VER the bridge of yesterday
My thoughts have turned tonight,
And out of the far-off distance
Comes a tender, glowing light,

And centres around a friendship
That has lasted through time and tide,
Though the chance and change of fortune
Has severed our pathways wide.

It may be the Earth’s tomorrows
Hold for us no meeting place;
It may be that only in Heaven
I shall meet you face to face.

 

But when memory seeks a pleasant trip,
And the choice of a pathway comes,
I choose the bridge of yesterday
To the days when we were chums.

Jacqueline E. Rogers

 

 

 

 

 

  
 
  
 
 
  
  
 
 
 
 
    

 

 

 

 

 

 

 

 

 

The old-fashioned way of “clearing the blood” in the
Spring was to take liberal doses of a mixture of sul-
phur and molasses. Nobody knows the reason for
the almost universal faith in this formula, for modern
medicine declares that it is of practically no value,
but our grandparents kept their faith in it for many
years.

The modern physician knows that certain toxins do
accumulate in the system during the winter. These
toxins are caused by lack of out-door exercise, and by
a diet too rich in meats and other concentrated foods.
The modern way to remove the toxins and clear the
system during the Spring months is to use

STANOLAX

(HEAVY)

jor constipation

 

Stanolax [Heavy] is a pure, carefully aN

refined, heavy bodied mineral oil.
It lubricates the intestinal tract,

k; eee d To Dealers
making elimination easy and re- :
storing normal intestinal activity.

STANOLAX
Stanolax [Heavy] is not a purgative [Heavy]
or a cathartic. It does not increase offers you an

the flow of intestinal fluids, but Cee l ion t

attains its results by purely me-

profit and a
chanical means. It is not habit

rou steady repeat
forming: in fact, the dosage can be

3 - : business. Write
oradually decreased after the first

for our prop-
few days, and in most cases, even- oe Ee

tually be discontinued altogether. osition.

 

 

Stanolax [Heavy] is a safe and sure

 

relief for constipation.

 

 

 

 

Standard Oil Company ~~»

Indiana

 

~

aE.

 

 

ed ‘

 

 

 

DESMAN

 

Forty-fourth Year

GRAND RAPIDS, WEDNESDAY, MAY 18, 1927

Number 2278

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY BY
THE TRADESMAN COMPANY
GRAND RAPIDS, MICHIGAN

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.
Each issue Complete in Itself.

 

 

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.

Subscription Price.

Three dollars per year, if paid strictly
in advance.

Four dollars per year, if not paid in
advance,

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.
Entered Sept. 23, 1883, at the Postoffice
of Grand Rapids as second class matter

under Act of March 3, 1879.

 

 

Prejudice Against America in Europe.

New York, May 15—Enclosed you
will find a clipping from the New
York Times quoting George Ade as
being impressed with the strong Anti-
American sentiment in England. I re-
ferred to it in my letters several
months ago and this view has been
confirmed by the reading of English
papers during the past seven months.

This Anti-American feeling has
grown less pronounced in each suc-
ceeding country that we have visited.

In France they were superficially
polite, but readers of their papers found
them teeming with anti-debt propa-
ganda, and you could hear of incivili-
ties to Americans like my experience
with the French customs guard at the
Italian border, which was made more
noticeable by the affable reception by
the Italian customs officials.

The French merchants, if they share
in the sentiment, are too dependent on
American patronase to openly demon-
strate it; but in Italy and Sicily the
warmth of welcome from the populace
generally seemed more genuine.

It remained for Vienna and the
cities of Germany to demonstrate real
joy in welcoming Americans, one
manufacturer from the Black Forest
expressing regret that it was not like
the pre-war times. This gentleman
also expressed the oft heard hope that
Germany was through with war for-
ever, but he believed there was strong
feeling between England and France
that within ten years would become so
tense that it would culminate in ac-
tual rupture.

Most every one seems to expect
there will be war of some kind. but
they differ widely as to who will be
in it.

We met a Montreal merchant who
travels extensively in Europe who be-
lieved the. next war would be the
gobbling up of France by Germany
and Italy.

We were in Nice at the time of the
arrest of Garibaldi and heard nothing
to disturb our serenity until just be-
fore leaving we were told that their
papers had been teeming with news of
war with Italy and that they had a
date fixed for the bombardment of
Nice by Mussolini. He is the buga-
boo for all Europe. Thev all admit
his ability, but fear his cunning.

While in Italy we were frequently
told that under no circumstances was
it wise to mention his name in coy.

versation, and it was common _ for
visitors to refer to him as Mr. Smith
or Mr. Jones.

I encountered one exception at a
transient hotel in Italy, where, in con-
versation with the manager about the
prevalence of the flu throughout Eu-
rope, he said although at the borders
of Italy on every side, it would not be
allowed to cross the border. When I
asked why, he replied that Mussolini’s
Fascists were there and they would
stop it (as sarcasm). I was surprised
to learn that he was a Frenchman,
bold enough to say it openly.

Gay W. Perkins.

~~
Illness of Long-Time Leroy Merchant

Recent reports from Leroy are to
the effect that Godfrey Gundrum, the
pioneer merchant of that place, is very
ill at his home. Mr. Gundrum_ has
lived a long and useful life and his
friends hope for his early recovery.

The Tradesman recently wrote to
George Gundrum, who now conducts
the general store established by his
father, requesting that he send us a
review of his father’s life. His reply
was as follows:

Leroy, May 17—I thank you kindly
for your letter. My father is very
sick. He is so ill at present our
doctor thinks he may die.

I copied an autobiography my father
wrote and enclose it herewith.

He algo kept store in Evansville,
Indiana, in partnership with A. P.
Lahr. You may add this in some place
if you wish. George Gundrum.

 

Godfrey Gundrum was born in Pir-
mansens, Germany, August 27, 1839.

Our family emigrated to this coun-
try November, 1854, and settled in
Stewartsville, Indiana.

During my first years in this coun-
trv I did farm work.

Next three years storekeeping un-
til June, 1861, when I enlisted and be-
came a soldier in the civil war, serving
three years and two months.

In 1862 my father met a_ tragic
death and I, being the oldest and most
capable of our family, took his place
and under a motto I thought good and
practical, our family of mother and
her six children were kept united, al-
though apart.

Our motto was: Each for all and all
for each.

Our mother’s home remained her
children’s own dear home.

After six years of our promiscuous
family life we were enabled in 1870
to enter into a small business, and a
new, joyful, happy home at Ionia,
Michigan. After a struggle in business
of twelve years, caused by the panic
of 1873 in 1882 a double misfortune
befell me—failure of health and busi-
ness.

Being in meager circumstances J had
to begin again in a small way and
selected Leroy, Michigan, for a new
start in October, 1882.

This was a new town and surround-
ed by dense woods. The people then
here were in lowly circumstances like
myself,

None of us were independent but
dependent for help and favors.

This condition inspired the whole
quality of friendship.

Fortunately for humanity in neces-
sity, deprivation, misfortune and sor-

row, we are all friends in deed.

I often felt a great satisfaction in my
success of winning so many patrons
to be my friends.

Godfrey Gundrum and Mary V. O’-
Brien were married in 1875. From this
union six children were born. Three
died in their early life. The remaining
three are known to most of our com-
munity. Bessie Gundrum is at home
in Leroy, George Gundrum has kept
store with his father for vears and
Dean Gundrum is with the Standard
Oil Company at Grand Rapids.

——_-_>-
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, May 17—The new
lumber and millwork yards opened for
business last week at 819 Ashmun
street by L. M. Hollingsworth are
stocked with a complete assortment of
lumber. Being located on the main
street, within one block of the North-
ern Power Co. terminal, they will have
excellent shipping facilities, also get
much of the farming trade which pass-
es by the vards in entering the city.

The Lock City Mercantile Co. is
the name of the new firm which pur-
chased the J. Macki & Co. grocery
stock and meat market, at the corner
of Spruce and Johnson streets.

Charles Nelson, of Saginaw, has ac-
cepted a position with H. P. Hossac
& Co., the Cedarville merchants, as
meat cutter during the tourist season.
Mr. Nelson has had many years ex-
perience at the meat cutting game and
will have a real job during this season,
catering to the cottagers and summer
hotels which receive their meat sup-
plies from the Hossac market.

The Civic and Commercial banquet,
which took place at the Sault Ste.
Marie Club last Friday, was largely
attended. The principal speaker was
A. W. Dawson, the honorary president,
who has returned from an extended
trip throughout the United States. He
gathered much information in refer-
ence to conditions and many pointers
which he passed out to the Association
to make the Soo one of the most at-
tractive places on the map. He urged
the members to learn more about our
city, as we have more attractions to
offer the tourists than any other city
anywhere near the size of the Soo. He
also suggested that the police depart-
ment get posted and be able to impart
this information to the visitors. as they
do in California and some of the other
places. Mr. Dawson also said that our
camp Site was the best for comfort,
peauty and convenience of any camp
site between here and the Pacific coast.
At the banquet it was decided that we
have our second homecoming next
vear and preparations will be made in
the near future for the big event.

If you want to look at the solid facts
of a thing, you must strain off the
sentiment first.

R. N. Adams, one of our grand old
men, celebrated his 83d birthday Sat-
urday. He is still active, getting to
his office at 9 o’clock in the morning
and looking after his ranch on the
Seymour road in the afternoon. He
said that he did not feel any different
than when he first saw the Soo on May
5, 1879. He drives his auto each day
and enjoys his work and the fellow-
ship of his many friends.

If we love mystery and adventure
we must love life, for life is both of
these, William G. Tapert.

Why Some Men Fail.

There are many causes that lead to
failure. Here is a list of the most
common causes:

Finding fault with the other fellow,
but never seeing your own.

Doing as little as possible and trying
to get as much as possible for it.

Spending too much time showing up
the other fellow’s weak points and too
little time correcting your own.

Slandering those we do not like.

Putting off until to-inorrow some-
thing that we should have done day
before yesterday.

Talking friendly to the other fellow’s
face and stabbing him in the back as
soon as he turns around.

False belief that we are smart enough
to reap a harvest of pay before sow-
ing a crop of honest service.

Disloyalty to those who have trusted
us.

The belief that we know it all and
no one can teach us anything.

Last, but not least, lack of the nec-
essary training and education to enable
us to stand at the head in our line of
work.

Look this list over and check your-
self up by it. If none of these causes
for failure apply to you, then you are
to be congratulated, because you are

& SUECESS.

 

<->
Zinc Is Mined Near New York.
Zine ore of a high quality is mined
not far from New York City, at Frank-
lin, N. J.

for more than seventy years and there

The mine has been worked

is a large amount of ore still available.
Zine is found in other places in the
eastern parts of the United States,
but the Franklin deposits are the only
ones of any size or consequence in the
East. The United States, as a whole,
produces more zinc than any other
country in the world. Most of it comes
from Missouri, Oklahoma, Nevada,
New Mexico, Montana, Colorado and
Kansas.
++.

Five New Subscribers This Week.

Eckstrom & Saur, Grant.

EK. Gould, Bailey.

Elliott Moore, Augusta

Thos. Clifton, Plymouth, Ind.

C. E. Walker, Cedar Springs.

+++

A man using various names and
claiming to be a member of the car-
penters’ union, is working various
towns in Michisan, passing forged
checks on metchants. His game is to
use the names of local carpenters and
contractors and to present checks late
in the afternoon in payment for small
orders of goods. He uses a union card
which he has made out to the name
of the payee of the check to identify
himself,

mscusciaeieensynteasesosteanuanetes mtn itm

I

2

MICHIGAN TRADESMAN

May 18, 1927

 

THE SMALL TOWN MERCHANT

 

Some Problems He Must Meet and
Overcome.*

It has been stated and broadcasted
over the country that the day of the
small town merchant is past and that
the chain stores of various kinds are
going to take his place. Ladies and
gentlemen, right from the beginning
let me assure you that this statement
is not only erroneous, but I am fully
convinced that that day never will
come. Now understand me rightly—
I am now talking about the merchants
of the small towns—towns of 1,000 to
10.000 or even 25,000 population—and
not of cities of 100,000 or more popu-
lation.

The small town merchant is to-day
and will continue to be the one out-
standing important factor in his com-
munity throughout the years to come
—if he so wills.
“success” in a small community de-

But remember that

pends entirely on the individual—not
the one who to-day tries to run his
store as father did fifty years ago, but
the one who is wide-awake—on_ the
job—who knows his customers, most
of whom are his friends; knows their
whims, wishes and idiosyncrasies; who
caters to them day and night like a
mother does to her children; who is
ever ready to sacrifice his own com-
forts, his own pleasures that his cus-
tomers may have the things they want
when they want them—at the price
they want to pay. Now, please, my
good friends, do not think that it is
my desire to picture for you the “ideal”
merchant, but just one who has a real,
heartfelt desire to succeed—make a
little money for himself and give to his
customers all that they are rightfully
entitled to.

We are talking about the small town
merchant, the man who pays his taxes
in his home town, who can be relied
upon to help at any time for any oc-
casion that may call for his help. He
is the man who is selected by his fel-
low townsmen for the honored posi-
tions that the towm has to offer. He is
the man who supports the home news-
papers, who patronizes his fellow mer-
chants, who is a member and supporter
of some church organization. And be-
lieve me, this good man is facing some
real problems to-day that the merchant
of twenty years ago never heard of.
We are coming back to the
stores” that have not only attempted

“chain

but have made severe inroads into the
“old fashioned” business of the small
merchants the country over. We fully
realize that the average merchant—who
is conducting a successful business—
cannot do that business at less than
22% to 27% per cent. overhead. But
here is where the trouble begins. It is
a well known fact that the big chain
organizations are doing business at
from 14 to 18% per cent.—very few
over that. The Woolworth, Kresge
and other variety store organizations
are doing their business at an over-
head not exceeding 16 per cent.—while
the grocery chains, such as the A. &
P., Consumers and others are doing

*Paper read at dry goods convention by

W. E. Schmalfuss, manager of the great
Zion Store at Zion, Il.

business on an overhead of from 6%
My good friends, you
cannot equal this no matter what you

to 15 per cent.
attempt to do. Therefore you will
have to do something to offset this
small overhead—something that you do
not find in the average chain store—
something that money cannot buy—
something that is greater, better, more
iniportant to the success of your busi-
ness and that, ladies and gentlemen, is
“Yourself.”

Now, my friends, from the name of
your organization, the Michigan Re-
tail Dry Goods Association, I take it
that I am now addressing men and
women who are primarily interested in
dry goods and associated lines—not
meat dealers, grocerymen or variety
These latter would
need a different message from yours.

Let us take, for instance, the J. C-
over 700

stores, which did a business in 1926 of

store keepers.

Penney organization with
$115,682,738, which was an increase of
$24,620,122 over 1925.

ladies and gentlemen! And some of

Some business,

you are facing this very competition.
Personally, | would not consider them
as very important or dangerous com-
petition. And still you have to over-
come their lower cost of distribution—
their tremendous purchasing power—
their perfect or nearly perfect check-
up on sales—their daily sales com-
parisons, etc. And here is where you
have to begin—if you have not as yet
begun. More of that later.

Mail order competition is getting
less and less all the time. We have
ro more farmers who used to patron-
ize these great mail order institutions
—they are getting less and less—for
the automobile has brought them into
the ranks of the town dwellers. But
now these mail order houses, in order
to check this loss, which appeared in-
evitable, have opened some very fine
in some cases very elaborate retail
stores. But, friends—they need not
frighten you, for they are no more
than just one More store in your com-
munity which will have to fight for
their business. And don't you lay
down on the job—your past successes
won't help you any to get new laurels.
Fight back and re-organize, if neces-
sary, your entire business in order to
win.

Now listen, you men and women of
the small town stores.

You are the ones who have been re-
sponsible for these chain store organ-
izations. You are the ones who have
made them possible. Never before in
the history of business has the mor-
tality been as great as it is to-day
among the merchants of the smaller
communities. What is the cause? For
there cannot be an effect without a
cause. And again I want to state most
definitely, the merchant himself is to
blame. The methods of years gone by,
by which father was able to accumu-
late a smal] fortune, are completely
passe to-day. To-day it is the survival
of the wide-awake, active, up-to-the-
minute merchant—the survival of the
fittest.
the merchant, in order to survive, must

And that simply means that

be on the job every day. He must be
thoroughly acquainted with the facts

pertaining to his business. He must
take an inventory based on present
market values at least once a year—
twice a year is better. He must watch
his stock carefully every month. He
niust know his costs of doing business.
He must know what each salesperson
costs him every month. He must
know what his mark-downs amount
to, but before he does that he must
know what his mark-up must be in
order to produce a profit. He should
have a perfect system of check-up on
He should have daily com-
parisons with sales of a year ago. He
should have a fairly good knowledge
of merchandise. You wonder why I
put “knowledge of merchandise” last?
Because it is the least important fac-
tor after all, for a man can hire a good
merchandise man or buyer, but he can-
not afford—in a small town—to hire a
superintendent for the business. Again
I want to say that “you, yourself” are

his sales.

the most vital part in the success or
failure of your business. Your busi-
ness success depends almost entirely
on yourself, on your personality, on
your attention to your business. In
many, many cases your customers
trade with you because they have con-
fidence in you, in your judgment, in
your honesty and integrity, in your
Of course, the buy-
ing must be expertly done—the selec-
tion of stocks must be perfectly per-
formed—the prices made reasonable
to meet all competition—and the dis-
play and advertising of the merchan-
dise must be artistically accomplished.
And all this is done for the sole pur-
pose of attracting and selling the cus-
tomers.

business ability.

 

But to do this it is most essential
that an efficient, loyal sales force be
The time for the untrained
And in order to

trained.
sales person is past.
so train your sales people you must
again personally supervise the develop-
ment of sales ability in your sales-
people. Please remember that sales-
men are not born, but developed. Very
few sales people are any good when
they first begin, but I have seen men
and women
highest type of sales persons from
what anyone might consider a very
poor beginning. Daily
personal attention of the department
manager or store manager, helpful
suggestions and demonstrations will
soon put the new clerk on his feet.
Teach your sales people loyalty. Do
not retain in your employ any person
who is not loyal to your store. You

supervision,

should insist that your co-workers—
please note the word—buy all goods
they possibly can from you. Person-
ally, I would not retain in my store
anyone who is disloyal in word of
deed to either the proprietor, manager
or anyone connected with the organ-
ization. Employ only men and women
o! unquestioned integrity and char-
Be clean in your life and teach
your co-workers the value of clean
living. Only men and women who are
truly clean in their personal lives can
expect to succeed.

acter.

What, then, shall I say of religion?
Just this: No matter what your re-
ligioys belief—whether Jew, Catholic

develop into the very

or Protestant—be honest in your con-
viction and do not be a hypocrite.

I believe in prayer—we all do in
Zion—and we start every day in our
store with a prayer service and you
may believe me, my friends, that we
are all better sales people because of
it. One of the greatest difficulties the
small town merchant has to contend
with is stock-turn-over. It is true
that in most small towns most mer-
chants carry far too big stocks of mer-
chandise for their own safety. Our
stock turn is only about 3% times per
year on all our goods. It costs us 26%
per cent. to do business, while our net
profit after all interest charges, etc.,
are met, amounts to 3.6 per cent. Of
course, we have some departments
which show practically no profit—
others that show a very small margin
—such as the grocery, where our net
profit on sales is only 1 per cent., but
where we micet all competition and
have had as high as $7,200 business in
one single day, while other depart-
ments show very satisfactory returns
all the way from 5 to 17 per cent. on
sales. And although the entire super-
vision of the whole store rests on my
shoulders, I personally buy all the
ladies ready-to-wear items. Now you
will wonder, as many have, whether
we have a New York buying office or
whether we are associated with what is
known as a “Buyer’s Syndicate.” Most
emphatically we are not. And my ad-
vice to the average small town mer-
chant is to keep away from these
buyers’ syndicates. Do not trust the
buying of your merchandise to anyone
who has absolutely no knowledge of
your problems, of your local condi-
tions, of the wants and wishes of your
clientele. Unless you are in a position
to superintend your own buying I ad-
vise you not to become associated with
these buying offices. Remember that
most of these “buyers” have been as-
sociated with big firms and they, there-
fore, know nothing of your problems.
Your problems are local ones. The
solution of your problems must be a
leccal one and cannot possibly be ar-
rived at in New York through men
who do not know you-—and care less.

Let me tell you, my friends, that
the most essential thing for you to
do is to buy in small quantities—buy
good quality merchandise—buy often
and thereby have nice, clean, fresh up-
to-date goods always. Concentrate
your buying. Do not buy from every
man who wants to sell you. Your
best friend is your When
your jobber knows that you are giving

jobber.

him a fair and reasonable amount of
your business he will give you his very
bes price. He will work with you and
for you, for your success is of great-
est interest to him. And, believe me,
that he will not let you overbuy. Let
me tell you another thing that you
should never lose sight of—and that
is this: Suppose through some unfore-
seen circumstances your business
should slump and you should find
yourself up against it to meet your
obligations. Who is going to help
you through? The fellows a long ways
away who don’t know you and are
not interested in you except to get

 

'
i
i

 

:

 

May 18, 1927

MICHIGAN TRADESMAN

3

 

their money from you or your jobber
who is close by, to whom you can turn
and consult with and whom you go to
for advice and extension of time which
invariably will be granted if you have
stuck by him? I have known a num-
ber of merchants who could have been
in business to-day if they had not
scattered their business so much that
it was practically worthless to any-
one. And when trouble came, as it
may at times even be the best of them
no one stood by them. Consequence
—failure. Therefore, I want to im-
press upon you the advisability of
concentration of buying.

3ut, my good friends, this does not
mean that you would needs confine
your buying to one of two sources—no,
not by any means. If you do contem-
plate joining a buying association, be
sure that the selection of merchandise
is left in your hands, for you and you
only know what your customers want.

Now what about Special Sales? Are
they beneficial or harmful? Just let
me state that too many sales are not
only harmful, but distinctly destruc-
tive to good business. Of course,
friends, I know that special sales if
properly conducted are beneficial, but
it will be utterly useless for me to try
to tell you what kind of sales to have
and when or how to conduct them.
One of our best sales efforts is our
dollar day sale. We have two of them
each year. One in May and one in
October. These sales amount to
something and our people know it. We
have had dollar day sales amounting
to from $16,500 to $24,500—all cash
in the till at the end of the day. But
of course, these days have meant a
great deal of planning, and planning
in the right direction. Instead of try-
ing to see how much goods we could
give away we have planned. special
merchandise at a_ profit for these
events—at the same time reducing our
top-heavy stocks which will accumu-
late in the best of stores. And believe
me, friends, we budget all of our sales,
Purchases and Expenses—and so at
the very beginning of our six monthly
period we have some idea how we are
going to come out. And with that ad-
vance knowledge we plan our advertis-
ing expenses. In our store it costs us
234 per cent. on sales for advertising.
That includes S & H green trading
stamps, which—we all know—are a
great expense. Do not ask my opinion
as to the benefits derived from them.
I might want to discontinue them but
might’ feel somewhat doubtful at the
present time—but then I am not tell-
ing you. Use your own best judgment
after thoroughly investigating. That’s
what we did.
I have been

Another question that
asked many times is:
What can be done to keep people from
going to the nearest larger town and
buying their merchandise there, for
which in many cases they pay more
than they would at home? My answer
is: “Nothing.” Remember that the
greatest desire of every woman is to
have something different from her
friends and neighbors and she _ im-
agines she will get something better,
more distinctive and more select in the
larger city than she does at home, Will

she get it? Sometimes she will—fre-
quently she will not. Does she save
money by going away from home?
Rarely if ever. Usually she pays more.
For the big city stores must make a
good margin of profit, for their over-
head is greater than yours. Of course,
we fully realize the futility of arguing
with a woman. There is only one way
to convince her that the home store is
right and that is by giving her con-
sistently good values. Have you ever
noticed a woman, after having bought
a beautiful new dress of your com-
petitor in some other town and then
have her find the same garment in her
home store at a considerably lower
price? I have. And have you then
noticed the utterly foolish expressior.
of chagrin and annoyance? So have
I, but wisdom teaches me to. say
nothing then. For you'll gain nothing
by making her feel cheap; you want
her for your customer hereafter, don’t
you?

Now friends, just a word about ad-
vertising. Use your home paper free-
ly. Write truthful advertisements.
Sometimes use comparative prices, but
not always. No hard and fast rule
can be laid down for that—it just de-
pends on conditions and seasons. But
as a general rule I would say, do not
use conservative prices too freely. It
creates a doubt in the minds of your
customers. A doubt in your sincerity,
a doubt in your veracity. And, never
permit a doubt to enter your cus-
tomer’s mind as to your veracity or
integrity. Use circulars and build up
a real mailing list. Keep your ladies’
list separate from the men’s. Have a
list of households and know how
many children there are in the family.
It will pay you well. Folks—young
folks as well as old folks—like “per-
sonal” mail coming to them. Write
them “personal” letters about the won-
derful new arrivals in the ready-to-
wear department or about the new
things from the men’s section. Or if
you have a furniture department about
the lovely new furniture, draperies or
curtains. Tell them about these things
so enthusiastically that they will want
some. For the true value of advert's-
ing is not selling the things that are
advertised, but to create a desire to
visit the store and look over the items
that are advertised. And then sales-
manship steps in and sells something
better, more expensive or some of the
advertised goods. Again I say to you,
develop salesmanship among your co-
workers. Your store in your com-
munity is exactly what you and your
co-workers make it. At one time busi-
ness was built on friendship—to-day
it is built on service. But it is retain-
ed by building on friendliness.

Remember that the morale of your
business is built on the morals of the
men in charge. Live clean, whole-
some lives—set a worthy example be-
fore your co-workers. Always be on
time. In fourteen years I have never
been late once in the morning. I am
there at 7 a. m. and 1 am the fast to
leave the store.

Take care of your health. Never
forget that the real success of your
business depends on your physical

condition. For your mental strength
is largely influenced by your health.
Work hard. It is not going to hurt
you. And train someone to take your
place—someone as capable, as_ fear-
less to do right as you are.

Just a few more words about the
chain stores. There is some agitation
among trade paper publishers to make
the small retailer believe that the basic
theory of the chain store is wrong. I
just read such an article in one of the
hardware publications. The history of
the past ten years has proven conclu-
sively the fallacy of this assumption—
for the operation of the chain stores is
basically right in spite of certain weak-
No better proof could be of-
fered than their balance sheets.

In conclusion, note the Rexal chain
At one time a drug

nesses.

of drug stores.
store was primarily an apothecary
shop actually selling drugs—and mak-
ing a living doing so. Well, I am glad
that drugs have largely gone out of
style. And people live longer. To-day
the total sale of drugs is only about 5
per cent. of their sales, while they have
gone into the business of selling razors,
knives, scissors, sporting goods, toys,
rubber goods, cosmetics, dry goods
specialties, handkerchiefs, mirrors, elec-
trical appliances, stationery of various
kinds, popular copyrights, magazines,
bathing suits and accessories, auto-
mobile accessories, radios, phonographs
and hundreds of other items, besides
having a soda fountain and a lunch
counter. In reality a veritable minia-
ture department store. And their suc-
cess is due to splendid displays in the
windows and inside the store and
every item is plainly price marked.
Their service is prompt, courteous,
cheerful, willing—smiling. In order to
succeed, go and do likewise.

 

Oe
Fall Shirt Line Opened.

Lines of Fall shirts are being opened
at lower prices. It is expected that
most firms will soon be ready with
their offerings, while two important
lines have already been opened. Novel-
ties are featured to a considerable ex-
tent in the new goods, continued em-
phasis being put on collar-attached and
collar-to-match models. 3uying at
present is confined mainly to fill-in re-
quirements on seasonal merchandise,
with broadcloths having the best call.
Several sellers, in commenting on their
Fall offerings, say that there is now
very little demarcation between sea-
sons, as the various periods are blend-
ing into one another, and new offer-
ings are made from time to time.

a

Heavy Colored Cottons Wanted.

Although, along with most other
lines of textiles, colored cotton goods
are affected to some extent by the
seasonal slump, there is a nice demand
for several kinds of them at the mo-
ment. Among the goods selling best
are heavy chambrays of the work shirt
type and, where they can still be had,
denims. Much of the production of
the latter goods, however, is covered
until Sept. 1, this being true of the
output of the largest producer. Also
being taken, mostly for export ship-
ment, are colored drills and heavy cot-
ton suitings. Tickings seem to be the

slow movers of the market right now,
without a great deal of prospect of
bettering their position for some time
a

Leading Items in Undergarments.

¢

Retail reorders for slips continue to

 

be active. The demand for this mer
chandise has been good for weeks
past. New sports types which have

been recently shown are taking well,
and the demand also covers garments
of crepe de chine, metallic rayon, satin
and broadcloth. The French panty is
likewise a leading item in underwear,
together with the combination under
garment which has five garments in
one. Nightgowns in both silk and cot-
ton fabrics have been doing well.
Rayon merchandise for sales purposes
has moved very actively.

Hides, Pelts and Furs.

Green, No, 1 eid ic ia a dad ua elas ides 09
meen, NO fF LW... a
Cured, No. 1 i ee el ee
Cured NG, 2 ce ee ae
Calfskin, Green, No. 1 Ho oe
Calekin. Green No. 2... 10%
Calfskin, Cured No. 1 ee ee 13
Calfskin, Cured, No. 2 .- a Be
weoree, NO. Do scale ee
Prorae, OG, 2 W... e
Pelts.

Lambs (oe mnwe SOOT
Shearlings ee cucu See
Tallow.

Prime ; _ oo a
No. I oe eu ae
No. 2 E a ee
Wool.

Unwashed, medium ................ @ae
Unwashed, rejects HH aan. Ga
Uvwsened, fe 22.000 @25

 

Good Button Trade Prospects.
Style trends are favorable for a good
fall season in buttons and buckles, ac-
cording to manufacturers and import-
ers. The indications are that the cou-
turiers will be lavish in the use of
ornamental buttons in their models
for the new season. Noveky effects of
many kinds, it is believed, will find
much favor, with metal, rhinestone and
galalith buttons looking like “win-
ners.” Extensive lines are being pre-
pared by manufacturers.
Og
White Handbags Being Featured.
The vogue for white has become a
factor in the handbag field. Bags of
white washable kid are now being of-
fered to retail at $2.95. The merchan-
dise is of the pouch type and_ is
equipped with back strap or long
handle. The frames are leather-cov-
ered and the trimmings are of nickel
and gun metal. Leather piping is used
in the designs, which are worked out
in varied color combinations. The
bags are also obtainable in solid white.
—_»-.—___
Reptile Effects Outstanding.
Reptile effects continue to predom-
inate in the new handbags being
brought out by manufacturers. Suc-
cess of these types has been marked,
the wholesalers say, the indications
being that they will also come in for
attention during the fall season. The
pouch style is favored over the under-
arm type of bag. Silk bags are more
or less neglected as far as volume sell-
ing is concerned, although they may be
offered later for summer wear.
++.

 

Every merchant should be a per-
manent resident and a dependable
unit in every indispensable feature of

city life,

 

4

MICHIGAN TRADESMAN

 

May 18, 1927

 

MOVEMENTS OF MERCHANTS.

Ionia—J. C. Osborn succeeds O. S.
Thorne in the grocery business.

Crystal—Strait & Volz succeed H.
J. Fisbee in the grocery business.

Lansing—Earl Wright succeeds the
Hall Grocer at 415 West Maple street.

Saugatuck—S. L. Newnham succeeds
A. T. McDonald in the grocery busi-
ness.

Sparta—Charles A. Robinson § suc-
ceeds A. Oostdyke in the grocery busi-
ness.

Casnovia—Collins & Estlow, grocers,
have added a line of hardware to their
stock.

McBrides—Virginia Guyette  suc-
ceeds C. E. Main in the grocery and
meat business.

Sheridan—Samuel W. Maus suc-

ceeds Fred Mosser in the grocery and
meat business.

Negaunee—Henry Levine, dealer in
boots, shoes, etc., has filed a petition
in bankruptcy.

Elsie — The Clinton Creamery Co.
has increased its capital stock from
$70,000 to $250,000.

West Olive—Bert Beckman = suc-
ceeds B. A. Gebben in the dry goods
and grocery business.

Allegan—Oscar Frank Fuller suc-
ceeds C. Surprise in the grocery and
second-hand goods business.

Newberry—Fountain Bros. have en-
gaged in the paints, wall paper, etc.,
business on Newberry avenue.

Muskegon Heights—Steve Thomas
succeeds John Suchovsky in the gro-
cery business at 1500 Eighth street.

Iron Mountain—The Upper Penin-
sula Office Supply Co. has decreased
its capital stock from $30,000 to $25,000.

Detroit—The Detroit Dry Kiln Co.,
200 Dubois street, has decreased its
capital stock from $200,000 to $50,000.

Detroit—The Cook-Gross Motor Co.,
8323 Van Dyke avenue, has changed
its name to the E. H. Cook Motor
Sales Co.

Battle Creek—The Hagadorn Lum-
ber & Coal Co., 26 Hambling ave., has
changed its name to the Ruthbun &
Kraft Co.

Cedar Springs—George W. Knapp
has stock to C.. E.
Walker, formerly engaged in business
at Luther.

Flint—The Entroth Shoe Co. has
been incorporated to deal in boots,
shoes, etc., with an authorized capital
stock of $10,000.

Newberry—A. L. Newmark, dealer
in men’s furnishings and clothing on

 

sold his grocery

Newberry avenue, has installed a mod-
ern plate glass front in his store.

Grand Rapids—The Standard Build-
ers Supply & Fuel Co., 1535 Kalama-
zoo avenue, S. E., has increased its
capital stock from $50,000 to $100,000.

Lansing—Wells B. Eldred, who has
conducted a grocery store at 601 River
street for the past fifteen years, died
at his home 530 South Capitol avenue,
May 11.

Lake Odessa—Fred Smith has sold
his grocery stock and store fixtures
to Merl Hulbert, formerly connected
with the Bishop Haddix grocery and
meat market.

Climax—Ira Barkley, who has con-

ducted a clothing, dry goods and gro-
cery store here for the past twenty
years, is confined to his home with a
serious illness.

Pontiac—Wint’s Dairy, 264 Norton
avenue, has been incorporated with an
authorized capital stock of $6,000, all
of which has been subscribed and paid
in in property.

Muskegon Heights—John Suchovsky
sold his store building, grocery
stock and store fixtures to Steve Thom-
as, who has taken possession and will

has

continue the business.

Lawton — The John Free Lumber
Co., of Paw Paw, has purchased the
lumber yards of L. Stoker & Son and
Lambert & Co. and will consolidate
them at the Stoker yards.

Hull & Sons, furni-
ture dealers at St. Johns, are erecting

Lansing—FE. 1.

a modern three-story building at 912
East Michigan avenue, which they will
use as a branch furniture store.
Middleville—William Trombley has
sold his restaurant, ice cream and con-
fectionery store, the Auto Rest, to R.
Grand Rapids,
business.

Hamelele, recently of
who will continue the
Detrait—Lasalle Fixtures,
Inc., 7334 Third street, has been in-
corporated with an authorized capital
stock of $2,000, all of which has been
subscribed and paid in in cash.
Kalamazoo—Rothchilds’s Shoe Co.
has leased the store at 132 South Bur-
dick street and will occupy it with a

Lighting

stock as soon as a new front and nu-
merous interior changes can be made.

Grand Rapids—The Battjes Fuei Co.,
1547 Division avenue, has been incor-
porated with an authorized capital
stock of $25,000, $12,000 of which has
been subscribed, and paid in in cash.

Lansing—-Avers Bros. have erected
a modern meat market adjoining their
store, 108 Rockford road and
with the latest market
including mechanical re-

grocery
equipped it
equipment,
frigeration.

Delton—Harry Scott has erected a
modern store building and filling sta-
tion on the former site of the Mansion

House, at Yankee Springs and will

conduct a general store and oil sta-
tion there.
Kalamazoo — Herbert E. Johnson,

former president of the Kalamazoo-
City Savings Bank and later, chairman
of the board, has disposed of his entire
interests in the institution and retired
permanently.

Detroit—Parks, 15821 LaSalle
street, has been incorporated to deal
in fruit, farm produce and_ groceries,
stock of
sub-

inc.,

with an authorized capital
$10,000, all of

scribed and $1,000 paid in in cash.

which has been
Lansing—The Cushman-Carl Co. has
been incorporated to conduct a gen-
eral elevator business as well as sell
fertilizer, building materials, grocery
sundries and farm products, with an
authorized capital stock of $50,000.
Bitely—John Koopman has sold his
store building, stock of general mer-
chandise, warehouse and resort prop-
erty to D. F. Leffingwell, recently of
Grand Rapids, who has taken posses-
sion and will continue the business.
Detroit—The Royalite Stores, Inc.,
1100 Penobscot building, has been in-

corporated to deal in lighting and elec-
trical supplies, with an authorized cap-
ital stock of $2,500, all of which has
been subscribed and paid in in cash.

Kalamazoo—Lawrence L. Lynch, as-
sociated with the Star Bargain House

“for the past eighteen months, has pur-

chased the entire holdings in the com-
pany of Mrs. Myra Stranahan and
will continue as active manager of the
business.

Tyre—The Tyre Elevator Co., with
business offices at Bad Axe, has been
incorporated with an authorized cap-
ital stock of $12,500 common and $17,-
500 preferred, of which amount $21,750
has been subscribed and paid in in
property.

Detroit—The Universal Electric Co.,
6373 Belfast avenue, has been incor-
porated to deal in all kinds of electrical
apparatus at wholesale and retail, with
an authorized capital stock of $2,910,
all of which has been subscribed and
paid in.

Charlotte—Vhe Sawyer Oil Co. has
been incorporated to deal in fuel oils,
lubricants, etc. with an authorized
stock of $20,000, $10,000 of
which has been subscribed and paid
in in cash,

capital

Muskegon—Control of the Muske-
gon Trust Co. has been purchased by

the Union National, Lumberman’s,
Muskegon Savings and First State
Savings, of Muskegon Heights, the

first two banks to have active charge
cf the institution.

Traverse City—The Traverse City
Lumber Co. has been incorporated to
deal in lumber and building materials
of all kinds at wholesale and retail,
with an authorized capital stock of
$20,000, all of has sub-
scribed and paid in in cash.

Cadillac—The Cadillac Muskrat Co.
has been incorporated to breed and
deal in muskrats and other fur bear-
ing animals, with an authorized capital
stock of $8,000, $1,100 of which has
been subscribed and paid in, $100 in
cash and $1,000 in property.
Rivers—Over $27,000 worth
of stock has been subscribed for by
local business men for erecting a mod-
hotel Construction
commence about July 1 and comple-
tion is expected early in the fall. The
cost of the hotel will be about $185,000.

Big Rapids—Charles P. Judson, one
of the best known hardware men in
the State, died May 16 in a hospital at
Jacksonville, Fla. Judson was 65 years
old. He is survived by his widow and
a brother, George, of Schoolcraft. Mr.
Judson also was known for public spir-
it, benevolence and church work.

which been

Three

ern here. will

Kalkaska—George F. Bow, formerly
landlord of the Manning House, but
for the past seventeen years engaged
in the grocery business, has sold his
grocery stock to Fred DeBoer, who
was formerly engaged in the mercan-
tile business at McBain. Mr. Bow will

continue the coal and wood business,
which he has conducted in connection
with the grocery business for several
years.

Detroit—Weil & Co., Detroit furni-
ture dealers, are constructing a new
warehouse which will give them 220,-

000 square feet of floor space when
completed. It will be 350 feet long
by 105 feet wide, and will be equip-
ped with every modern facility for
handling merchandise quickly and
safely. Estimated cost of the building
is $500,000, but only four of the six
stories are to be built at present.

Corunna—Officers are searching for
two men, one of whom is believed to
have been wounded, who were sur-
prised in the act of burglarizing the
clothing store of Eesley & Moore here
early Monday. Patrolman James Wil-
son surprised them and fired several
shots as the pair fled down an alley.
He thinks he hit one. The men had
several hundred dollars worth of goods
piled near the store door, ready to be
hauled away.

Manufacturing Matters.

Muskegon Heights —- The Centra!
Wheel Co. has changed its stock from
$100,000 common to $10,000 shares at
$10 per share.

Detroit—Sperlich & Uhlig, manufac-
turer of electrical appliances,
changed its name to the Ironrite Iron-
er Co., 38 Piquette avenue.

has

 

Ionia—The Universal Garment Co.,
Chicago, has closed its branch plant
here. The machinery will not be mov-
ed at present, pending a change for
better trade conditions.

Detroit—The Interstate Tool Co.,
1936 Mitchell street, has been incor-
porated with an authorized capital
stock of $25,000, $1,000 of which has
been subscribed and paid in in cash.

Detroit — The East Side Products
Co., 1008 Devonshire Road, has been
incorporated to manufacture and deal
in beverages and syrups, with an au-
thorized capital stock of $25,000, all
of which has been subscribed and $5,-
000 paid in in cash.

Joll Kids Garment
Co., P. O. Box 125, has been incorpo-
rated to manufacture and sell children’s
garments, with an authorized capital
stock of $10,000, all of which has been
subscribed and paid in, $5,000 in cash
and $5,000 in property.

Bangor—The

Detroit—The Detroit Aircraft Er-
gine Corporation, 8747 Brandt streez.
has been incorporated with an author-
ized capital stock of $250,000 preferred
and 25,000 shares no par value, of
which amount $94,000 and 25,000 shares
has been subscribed and $219,500 paid
in in property.

Grand Rapids—The Michigan -.Auto
matic Vending Machine Co., 706 G. R.
National Bank building, has been in
corporated to manufacture and distri
bute machines, “Tri-Sum”, with an
authorized capital stock of $25,000, of
which amount $3,000 has been sub-
scribed and paid in in cash.

Detroit — The Michigan Products
Corporation, 728-30 Penobscot build-
ing, has been incorporated to manu-
facture and sell beverages, with an
authorized capital stock of $150,000
common, $10,000 preferred and 10,000
shares no par value, of which amount
$20,000 and 4,850 shares has been sub-
scribed and $24,850 paid in in prop-
erty.

 

 

May 18, 1927

MICHIGAN

TRADESMAN

5

 

Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 6.90c and beet granulated at 6.80c.
Tea—The demand from first hands
is rather poor and the consuming de-
mand is also light, because the weather
still remains cool. Prices, however,
remain about unchanged since the last
report. The undertone is steady to
strong, without material change.

Coffee—The situation has shown no
special change for the week. The mar-
ket on Rio and Santos, green and in a
large way, has had its usual small
fluctuations, but they have not amount-
ed to much. All grades of Rio and
Santos are dull, with ices about on
last week’s basis. The undertone is
weak, except for high-grade Santos.
Mild coffees show no change for the
week. Jobbing market for roasted
coffee is unchanged and moderately
active.

Canned Fruits—California fruits have
been selling pretty well, with stocks
getting low in some lines, particularly
apricots and pears. New prices are
expected soon. California pear canners
are predicting an advance in 1927 pack
on account of light yield.

Canned Vegetables—A fair amount
of business is moving in staple vege-
tables like corn, peas and tomatoes,
but market features of any unusual
snap or interest are lacking beyond
recent estimates that crops of peas
and corn in New York State as well
as in New Jersey will undoubtedly
show quite a material reduction. The
volume of buying in Southern toma-
toes holds up well, but prices for these
are quotably unchanged. Continued
rainfall in the West is reported to have
seriously interfered with plowing op-
erations and the tomato crop will be
delayed. As for some time past, the
average buyer is quite willing to let
the canner continue holding the bag
in the face of all of the reports of
smaller crop indications.

Dried Fruits—There is a much more
optimistic feeling evident throughout
the market for dried fruits, with sell-
ing conditions gradually beginning to
favor leading holders. The gradual
increase seen in the movement of rai-
sins and at somewhat higher prices are
regarded as especially favorable, both
Muscat and Thompson raisins being
firmer than they have been in some
time past. The commercial packers
with one or two exceptions appear to
be pretty well cleaned up on the Pacific
Coast, and from all appearances the
bulk of unsold stocks are now lodged
with the association. Promotion work
in prunes is going ahead and produc-
ing wider markets for them. The Sun-
Maid is coming out with a definite
campaign on Sun-Maid prunes. Re-
verting to raisins there is a feeling in
some quarters that some of the in-
dependent packers will be entirely
withdrawn on standard items in the
near future, and buyers have been urg-
ed to cover their early fall require-
ments. Other items with the excep-
tion of evaporated apples, which have
shown a firmer tone, are about un-
changed.

Canned Fish—-Salmon packing is un-
der way in the West and the market
on all varieties of has re-
mained about unchanged since the last
Alaska salmon is about as firm
as it has been. The recent decline in
Maine sardines unexpected and

salmon
report.

was
has brought about some buying. It
looks now as if there will be
California sardines than were expected.
Other tinned fish unchanged from last
week.

more

Salt Fish—Some of the new domestic
mackerel are being salted and _ they
will be on the market shortly, but prob-
ably not in sufficient supply to amount
to much. So far the catch of domestic
mackerel has been very much larger
than usual up to the present time. Im-
ported mackerel are still very scarce.

Cheese—Fine old cheese is. still
steady to firm on account of scarcity.
New cheese is not wanted and is dull
and inclined to be weak.

Nuts—Attention in the nut line is
focused on the firmer position ruling
in walnuts and the larger sizes of
almonds. The stronger views enter-
tained by Bordeaux shippers on wal-
nuts lend a tone of strength to the
American market and offers from all
directions are reported in decidedly
small volum. Pignola nuts are also in
limited supply and trade factors assert
prospects favored a higher market.

Rice—The latest break in the levee
at Bayou Des Glaizes, which has cov-
ered Northeastern Louisiana, one of
the richest sugar and rice sections in
the world, is viewed with alarm in the
rice market. Conditions throughout
are reported as decidedly firm and large
handlers are showing keener interest
in offers.

Syrup and Molasses—The demand
tor grocery grades of molasses is poor,
on account of the season. Prices,
however, are still maintained. Suyar
syrup is in light supply and excellent
demand at unchanged prices. Com-
pound syrup is moving right along, at
fair prices, which show no change for
the week.

—_++.____

Review of the Produce Market.

Apples—Baldwins command 75c@
$1.25 per bu.; Northern Spys, $2@3 for
good; $3.75 for fancy; $4.50 for extra
fancy. Delicious in boxes, $3.75.

Asparagus—75c@$1 for big bunch.

Bananas—6@6%c per Ib.

Beans—Michigan jobbers are quot-
ing as follows:

©. EL Pes Besns 2 $5.80
Might Red Kidney 22.28 8.00
Dark Red Kadney .23.0 0 11 6.90

Beets—$1.25 per bu. for old; $2.25
per hamper for new from Mississippi.

Butter—The market has had some
fluctuations during the week. Early
in the week, on account of light re-
ceipts and strong advices from outside
markets, prices went up a small frac-
tion, but later the situation changed
and the market went down to the for-
mer figure. At the present time the
situation is fairly steady, with a fair
demand. Jobbers hold fresh packed at
41c, prints at 42c. They pay 24c for
No. 1 packing stock.

Cabbage—Mobile stock commands
$8@8.50 per crate.

Carrots—$1.75 for hamper from
Texas,

Cauliflower—$3 per doz.

Celery—California Jumbo, 75@90c;

Rough Florida, 4 to 6 doz., $5.50.
Cocoanuts—$1.10 per doz.
Cucumbers—$1.25@1.35 per doz. for

Southern hot house.

Eggs—The market steady
week until buyers began to slacken
up in their purchases and the market
went off a slight fraction for fine fresh
eggs. The situation is fairly steady,
with plenty of eggs coming forward.
Local jobbers pay 21'%c for strictly
fresh.

Egg Plant—$3 per doz.

Garlic—35c per string for Italian.

Grape Fruit—$4@4.75 per crate for
Floridas.

Green Onions—Home
skins, 25c per bunch.

Lemons—Quotations are now as fol-

had a

grown silver

lows:

S00 Suniist $6.00

o00) edi Maly 220 5.50

200 Red Bat tt 550
Lettuce—In good demand on_ the

following basis:
California Iceberg, 4s, per bu. ~-$6.00
Hot house leaf, per lb. .__.___-__- 17c
New Potatoes—Carolina stock com-
mands $9 per bbl.
Onion Sets—White, per bu., $3.50;
yellow, $2.50.
Onions—Texas Bermudas, $3.50 per
crate for yellow and $3.75 for white.
Oranges—Fancy Sunkist California
Navels are now on the following basis:

SO ee $4.50
00 5.60
126 5.25
150 5:75
70 nae eee 5.79
200 5.75
2 5.75
260 575
Aaa 575
ee ee 4.75
Sunkist Red Ball, 50c cheaper.
Parsnips—75c per bu.
Peppers—Green, 60c per doz.
Pieplant—$1.50 per bu. for home

grown.
Pineapple—$4.50 for 24s and 30s.
Potatoes — $1.75@1.85 per bushel
generally.
Poultry—Wilson & Company pay as
follows this week:
Heavy fowls 2 25c
Eight fowls) ce 2lc
Radishes—40c per doz. bunches for
home grown.
Spinach—$2 per bu.
Strawberries—Aromas
$5; Aromas from Kentucky, $5.50.
Sweet Potatoes—$1.75@2 per ham-
per for Delaware kiln dried.

from Tenn.,

 

Tomatoes—Southern stock, $1 per 6
lb. basket.

Veal Calves—Wilson & Company
pay as follows:
Pate 15%4c
COod 2 l4c
Medi 2 12c
Peet 2 09c

A
Who Remembers?

We look back over Time and we

tremble before the swift, sure, march

of Progress. We behold the sewing

machine and we see millions of human
feet released from the slavery and

drudgery of foot power by the science
of automotive power. We see whaling
oil give way to kerosene and kerosene
to the modern electric light.

We talk through the air—we fly
through the air — we send pictures
and even to-day we
are being promised that soon we shall
hundreds of

through the air—

see each other through
miles of space.
Telephone—telegraph — electricity —
automobile—elec-
tric refrigeration—washing machine—

 

harvester machine
millions of man-made slaves created by
the and the muscle of
man, in order that the mind may be
free to learn and grow.

Mlilions of us know the most popu-
lar movie star—the leading home-run

mind of man

hitter—the witchery of the latest love
triangle. How many of us know the
romance of science? How many of us
know the names—the struggles — the
courage of those who
brought these blessings of civilization?

Only yesterday I heard from the lips
of a great leader in industry the tre-
mendous old man in
New England at work day and night
laboratory, solving — curing—
improving—the problems and trials of
industry in order that to-morrow may
be better than to-day.

and fortitude

romance of an

in his

Millions have profited from his work.
only a hundred know his
name. What a wonderful thing it is
to realize that science and industry and
not-—

Perhaps

invention need not—nor wait
nor care not—for the applause of the
multitude.
—_~++ >
Sale of Canary Birds Wh'ch Won't
Sing.

Last week the Tradesman described

the

Michigan

experience of a Southern
had
canary birds which wouldn’t sing has
produced some fireworks. It will be
remembered that these birds were sold

costly

merchant had with

on a commission arrangement made
with a salesman by the name of Steffen
who disappears about the time the

complaints come in.

Several merchants have written since
the story
the hope that we would locate this
man and let them know where they
could find him. We have
the National Better Business Bureaus,
Inc., in this stunt and have their as-
surances that they will employ every
facility at their

was published, expressing

interested

disposal to mkae it
warm for anyone who tries to earn his
Not
only will an effort be made to round up
salesmen of this kind of merchandise,
but publicity and other facilities will
be used to warn retailers against the

living out of silent songsters.

risk involved.

It is easy advice to tell merchants
that they must be sure of the depend-
ability and honesty of any concern
with which they enter into a deal on
We
can’t think of anything better to sug-
gest while the

such an uncertain article as this.

3etter Business Bureau
is running down the bad actors,
a ee
Pedigree Hootch.
“Is this good alcohol?”
“Tt oughta be! I got it out of a
Packard Radiator.”

 

6

MICHIGAN

TRADESMAN

May 18, 1927

 

PRODUCING AND MARKETING.
Two Essential Factors in Handling the
Egg Crop.*

The business of producing eggs has
doubled and trebled and quadrupled in
the last few years and has grown to
a business with such rapidity that com-
paratively few of us realize that the
business of producing eggs and mar-
keting eggs and poultry meat is one
of the greatest industries in the Nation
to-day. The annual poultry crop, con-
sidering both the value of the market
egg and market table meat, totals now,
approximately, one billion, three hun-
dred million dollars annually, and in
Michigan alone the 1926 poultry crop
totalled seventy-four million, five hun-
dred thousand dollars in value. Most
of us can not comprehend a million
dollars and a billion dollars is such a
great sum that even with the aid of
a pencil, we cannot adequately visual-

ize its magnitude.

We hear much and read much of the
depression under which the farmer
We hear and read
discontented, that
farming is an unprofitble enterprise,
that the farmer takes all the risks of
poor crops, bad weather, low markets,

struggles to-day.
that farmers are

high taxes, etc., without adequate com-
pensation, and we are the most of us
convinced that the farmer at the pres-
ent time has not the same show and
the opportunity to make a profit as
have merchants, etc.
Those of us who are gathered here this

manufacturers,

afternoon, engaged as grocers or meat
dealers in making our livlihood, are
essentially agriculturalists. Practical-
ly every commodity that we handle
originates on the farm, with the ex-
ception of a few mineral salts. Our
entire businesses are built and our
profit is made through the handling of
agricultural commodities.

Grocers and meat dealers are, per-
haps, more closely connected with the
farming industry than any other one
class of business men. The farmer de-
pends upon the country store or the
nearby city store to buy his produce
and the grocer or meat dealer depends
entirely upon the farmer to supply him
with goods to sell. Some of these
goods may have gone through various
manufacturing processes, but they are
still essentially agricultural. Our pros-
perity, therefore, and the prosperity of
the farming community are closely
linked

In the last few years of farm de-
pression, every effort has been made
by the Federal Government, by the
agricultural colleges and experiment
stations, by the farm papers and other
interested agencies, to diversify farm-
ing, to eliminate the old practice of one
crop farming. The one crop farming
areas of the corn belt and the Great
Plain States have suffered the most,
and you have noticed in your own com-
munities that the farms depending up-
on one crop or one product for their
entire income have suffered most, un-
less that particular crop happened to
he one not affected by the general de-
pression.

Michigan farmers have been urged

*Paper read at grocers convention at
Flint by J. A. Hannah.

to keep a reasonable number of good
dairy cows, a flock of good hens and
to diversify their crops so that they
were not forced to depend upon any
one single cash crop for the year’s in-
come. This diversification campaign
has been carried on extensively in
Michigan and other states and the gen-
eral farmers have taken to it readily and
have profited thereby. The general
farmer in Michigan, with a good herd
of cows, a good flock of hens and two
or three cash crops, is now on a fairly
sound foundation. One
hundred and eighty thousand Michigan
farmers are keeping flocks of good
hens. Most of these farmers, have
rather small farm flocks, but thousands
of them have increased the size of their
farm flocks to the point where the hen
is depended upon to return a consid-
erable percentage of the farm income.

These poultry projects have been
profitable and are still profiable. That
is, they return to the farmer a living
wage, which can not be said of all
agricultural products. These thousands

economical

of farmers in whose welfare you are
interested, are dependent upon you if
their poultry crop is to remain profit-
able. They can produce eggs and mar-
ket meat of high quality, but they are
depending upon you to market it for
them.

Eggs are a highly perishable prod-
uct. An egg depreciates in quality and
in value rapidly. An egg is never so
good again as it is at the time that it
is laid. The rate of this depreciation
in quality and value depends entirely
upon the conditions under which the
egg is kept. You are interested in sell-
ing your customers only products of
the highest quality. This is particu-
larly true of those commodities whose
quality is easily detected by the buyer,
as it is in the case of the egg. You
Michigan dealers and grocers sell mil-
lions of dozens of eggs each year and
are anxious that each of these dozens
of eggs shall give complete satisfac-
tion.

You wish to hold your trade and still
many of you are overlooking a most
excellent opportunity to not only hold
your trade, but secure new trade, by
offering a quality egg. Some of the
chain stores use eggs as a price leader.
Eggs may be used as a leader: but as a
quality leader, they will bring more
lasting results. The better city trade
wil pay almost any price for a good
quality egg and go to unusual incon-
venience to get it. There are dozens
of poultry farms which sell their entire
product at the door at a price from
5 to 10 cents above the highest retail
price in the nearby city, and have dif-
ficulty in supplying the demand from
persons who drive five, ten and fifteen
miles into the country, many times
over poor roads, to secure these eggs
of known quality.

I believe that if you will offer an
egg of guaranteed quality, fresh, well
kept and candled, you will find that
not only will it‘ satisfy the customers
you already have, but that as soon as
the quality of eggs offered becomes
generally known, you will have a num-
ber of persons visiting your store solely
to secure these eggs of good quality.

An egg is not always an egg. Many
eggs which are offered by grocers
should be placed on sale in the meat
market or in the fresh meat depart-
ment, as in many cases they combine
not only the qualities of an egg, but
meat as well in various stages of de-
composition. Eggs may be kept for
several weeks under good storage con-
dition, with very little deterioration in
On the other hand, if only a
few hours old, of poorly stored, they

quality.

will deteriorate so rapidly as to make
A good egg
cooled immediately upon
gathering, all animal heat removed
from it at once. It should be kept at
a temperature not to exceed fifty or

them unfit for food.
should be

fifty-five degrees until sold.

Of course, all eggs should be can-
died, as some eggs are laid carrying
blood spots and blood clots which can
be detected only by the candle. These,
of course, are unfit for food and even
sold absolutely fresh will be considered
stale eggs by the consumer. If you
are interested in offering a high qual-
ity egg, you should find a supply that
is reliable, and should educate those
furnishing you your eggs, so that they
may produce for you an egg of the
very highest quality.

Barnyard eggs are never of as good
quality as are hennery eggs. The vari-

ous foods a hen may pick up about the
barnyard are often such as to give
peculiar and undesirable flavors to the
eggs. The hens producing your eggs,
therefore, should be fed solely on clean,
well balanced foods, and in purchasing
your egg supply, you should remember
a fresh barnyard egg may not be of
Your producers should
then be educated to gather eggs fre-
quently once or twice each day, keep-
ing them in the refrigerator or the
cellar, cooling them rapidly and keep-
ing them cool until brought to you
All of these eggs should be
candled either by your producer or by
yourself before they are offered for
sae. Blood spots can be removed in
this way only. These eggs should be
graded so that they are uniform in ap-
pearance, packed in an attractive car-
ton, and you will find, as many of you
have already found, there is a very
unusual demand for these high quality
certified or guaranteed eggs. Many
of you are using these high quality
eggs as a bait or a leader to attract
new customers to your store. I be-
lieve there is no food product the aver-
age person is so particular about as
an egg, and if you will offer eggs of
known high quality, you help yourself
by creating a demand for a good prod-
uct and you help the egg producer by

good quality.

for sale.

 

 

 

SPRING AND GREEN THINGS ARE
ON THE WAY—IT’S TIME TO
THINK OF MORE SALADS!

BLUE RIBBON
MAYONNAISE

This delicious dressing will supply
just the added urge your
needs at this time of year.

The irresistible flavor of BLUE

appetite

 

AUDITS -SYSTEMS-TAX SERVICE”

924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH.

New York

RICHARD HELLMANN, Incorporated

RIBBON MAYONNAISE is supplied
by the fresh yolks of eggs, finest
imported spices—blended by a secret
process. Its tasty tang will win your
palate!
—ALWAYS FRESH
—ALWAYS UNIFORM

Manufactured by

Chicago
Distributed by

COX MARGARINE CO.

11 Scribner Ave., N. W.
Grand Rapids, Mich.
Phone 64097

 

 

 

LAWRENCE SCUDDER & Co.

ACCOUNTANTS AND AUDITORS

313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.

Chicago

St.

Louis - Washington - Philadelphia - Boston

 

 

e

May 18, 1927

 

MICHIGAN

TRADESMAN

7

 

encouraging him to produce only eggs
of the highest quality.

So long as you do not differentiate
between eggs of good quality and barn-
yard eggs, there will be no effort upon
the part of the general farm producer
to produce an egg of better quality.
By refusing to handle eggs of poor
quality, you will within a very short
time bring all producers to producing
a product of good quality, without an
increase in the average price. Eggs
are being produced and will continue
to be produced, and if there is no de-
mand for the poor quality eggs an
egg of good quality will be produced.

There is much prejudice in the mind
of the buying public against a cold
storage egg, due to a lack of under-
standing. Stored eggs, if well han-
dled, may be of the highest quality.
Stored eggs, if poorly handled, are cer-
tainly of poor quality. In purchasing
your storage egg supply, you should
enquire as to the date of storage, the
conditions under which the eggs were
stored and the method of grading and
of candling as they come out of stor-
age. Cold storage eggs are not all
alike. Well stored eggs you may offer
to the most discriminating trade to
their entire satisfaction. Stored eggs
should, and eventual'y will, be sold on
a strictly quality basis.

Egg consumption is low in America,
only approximately half of what it is
across the border in Canada. In the
past six years, or during the operation
of the conpulsory egg grading laws in
Canada, the average egg consumption
has doubled, increasing from 13.2 doz-
ens per person, to 26 dozens of eggs
per capita at the present time. This
great increase is attribued directly to
the egg grading laws and to the sale
of eggs on a quality basis. We believe
that egg consumption in America will
increase proportionately just as soon
as eggs are sold on a quality basis.
The buying public realizes that all
eggs are not of the same quality, but
many grocers and meat dealers who
handle eggs do not realize this, and
still take pride in every opportunity of
offering eggs at the lowest possible
price, without grading and with no
assurance of quality. The old line of
“strictly fresh eggs” is out of date.
The freshness of the egg does not de-
termine its quality. A twenty-four
hour egg may be a poor egg and a
three week egg may be a good one.

—
Knew How To Economize.

A live-wire salesman rushed up to
the home of a doctor in a small village
about 3 a. m. and asked him to go at
once to a distant town.

The doctor cranked his flivver, and
they drove furiously to their destina-
tion.

Upon their arrival the salesman
asked: “How much is your fee,
doctor?”

“Three dollars,”
in surprise.

said the physician,

“Here you are,’ said the salesman,
handing over the money; “the town
garage keeper wanted $15 to drive me
over when I missed my train.”

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Alpena, May 16—I send you here-
with some circulars received from the
Barrett Eyesight Institute, Inc., Los
Angeles, Cal. They would be wonder-
ful, if true. I understand you do some
investigating. Could you find out
whether this is 99 per cent. fake?

John M. Glenn.

It would be wonderful if true. Bar-
rett Eyesight Institute claims to re-
store perfect vision without the use of
lf true all of us would joy-
fully lay aside our glasses and adopt
the Barrett plan. The claims do not
seem reasonable in view of the mil-

glasses.

lions of people who find it necessary
to wear glasses, and the best scientists
of the medical profession searching for
means to preserve perfect vision and
correct that which is faulty. Eye
specialists tell us that there is no
foundation for the claims of the Bar-
rett Institute, the methods pursued are
not new, and have been discarded as
without material value by the best eye
students and authorities.
Barrett does
ture to be a doctor, to say nothing of
being an eye specialist, and his name
does not appear in the directories of
the medical profession. The claims of
this so-called institute can therefore
only logically result in raising a false

Urbane L.
not claim in his litera-

hope in those who have defective eye-
sight and incidentally separate them
from a certain amount of money—in
the event that he or she decides to test
the claims to a definite conclusion.

The Federal Trade Commission,
Washington, D. C., has directed W.
R. Maxwell, trading as International
Publishing Co., Chicago, IIll., to dis-
continue certain unfair business prac-
tices.

 

_ According to the Commission’s find-
ings, Maxwell, since March, 1923, has
been engaged in selling, through
agents directly to purchasers, a set of
books in 10 volumes entitled “Inter-
national Reference Work.” These
books are bought by Maxwell from B.
P. Holst, of Boone, Iowa, who does
business as Holst Publishing Co. and
who sells the same work in eight vol-
umes as “The New Teachers’ and
Pupils’ Cyclopedia,’ both works being
published from the same plates by W.
B. Conkey Co., printers, of Hammond,
Ind., the only difference being in the
title pages and covers.

The respondent, continues the find-
ings, represented himself as a publish-
er; represented on business stationery
and in the “International Reference
Work” that he maintained branch of-
fices in various cities, that the work
has been thoroughly endorsed by
superintendents of education of more
than twenty-four states, that the work
is used by more than 300 colleges and
normal schools and in the public
schools of all the principal cities of
the United States, that the work was
bound in “full library buckram” or
“full chrome levant,”’ that the price of
$49 was a greatly reduced price and
that he operated the ‘‘International Re-
search Bureau” to answer questions
propounded by purchasers of the work,
all of which representations the Com-
mission found to be untrue.

A partial list of contributors and as-
sistants, containing the names of 48
persons with their respective titles and
prominent positions as educators and
authors, the Commission found to be
untrue, as were also fictitious letters of
recommendation that the respondent

published and circulated as written by
persons of prominence.

The findings conclude that these
misrepresentations deceived the pur-
chasing public, injured respondent's
competitors, and constituted untair
methods of competition in commerce.

The above findings of the Federal
Trade Commission reveal the typical
book agency scheme. Many people
have been deceived by the agents of
this concern into signing orders for
Some of the victims have

Realm regarding

these books.
complained to the
the deception. Our advice has been
to refuse the books, or ship them back
and refuse payment. The Federal
Trade Commission is doing good work
in curbing the operation of individuals
promoting such frauds. The Commis-
sion’s order is to cease and desist from
the practices and claims which are
pronounced untrue.

 

Quincey, May 17—-Will you give me
scme information about the Lydon
Manufacturing Co., 180 North Wabash
avenue, Chicago, [ll.? They sent a
set of eight spark plugs wites I never
ordered. I took the plugs home and
have them yet. A few days afterwards
I got a letter telling me to put the
plugs in my engine and try them for
30 days free trial, and if I did not like
them better than any other plug on the
market I was to send the plugs back.
I did not try them or even take them
out of the boxes they came in, and the
other day I got a letter from the
auditing department telling that I owe
them $8, and they also claim that it is
past due now for the payment and that
they are going to collect it if I don’t
send money. I did not order these
plugs. What do you advise me to do?
I don’t care about paying 17 cents

 

 

 

 

THIS IS THE AGE OF
SPECIALISTS AND
SPECIALTIES

We have a Franklin Cane Sugar for every
purpose:
FRANKLIN POWDERED SUGAR
—for fruits, cereals and cold drinks
FRANKLIN XXXX
—for icings and uncooked candies
FRANKLIN PRESSED TABLETS
—just the right size for tea, coffee, cocoa
and other hot drinks
Tell this to your customers and make sales

The
F ranklin Sugar Refining Company

PHILADELPHIA, PA.
“A Franklin Cane Sugar for every use”

postage that it takes to send the two
sets of spark plugs back when I did
not order them, RK. S, &.

The Chicago concern has adopted
the plan of the cheap necktie concerns
tc sell spark plugs. Our advice to the
subscriber is to keep the spark plugs
until Lydon Mfg. Co. send a duly au
thorized representative for them. This
subscriber is under no obligation either
to send the spark plugs back or to pay
for them, provided he does not use
them. He will be threatened with
legal action, but he need have no con-
cern regarding such threats. Unless
merchants refuse to be bulldozed in
this way, they will be flooded with all
sorts of merchandise for which they
have no use. No reputable concern
will send out goods that are not
ordered.

ee
To Spend $4,000,000 Advertising
Apples.

National headquarters of Apples for
Health, Inc., which is soon to start a
$4,690,000 National advertising cam-
paign for the apple industry o: the
country, will be established at Indian
y Paul C. Stark, of Louis:

president of the organiza-

apolis S01) b
jana, Mo.,
tion, announces.

Under the direction of the organtza-
tark, $1,000,000
a year for the next four years will he
News-
pepers will be largely used as the ad-

tion, according to Mr. S

spent on advertising apples.
vertising medium.
2.2?
The English language is rich in
words, but that is no excuse for being
extravagant in speech.

 

 

 

 

 

MICHIGAN

TRADESMAN

May 18, 1927

 

AS THE BRITISH SEE US.

The official report of the delegation
sent by the British government last
autumn to investigate industrial condi-
tions in this country is interesting, in-
asmuch as it enables us to see our-
As the dele-
gation was made up of representatives

selves as others see us.

of the government, as well as of capital
and labor, no attempt has been made
to formulate recommendations. The
report simply sets down what the dele-
gates could agree upon unanimously.

Judged by the report, the greatest
impression made upon the delegates as
a whole was that of the friendly rela-
tions existing in this country between
They point out that
the trade depression in the United
States in 1921 resulted in a joint effort
of capitalists and workers to lower the

capital and labor.

costs of production by increased ef-
ficiency, based on no higher motive
than that of self-interest, the workers
themselves having become convinced
that reduced costs increased consump-
tion and provided more work at higher
wages.

The delegates think, however, that
the increased energy and skill of the
individual worker are not the only
causes for the generally higher stan-
dard of living in the United States.
The formation of the large industrial
combinations, the standardization and
simplification of industrial methods,
the system of installment buying and
the American attitude toward the re-
sponsibilities of management all play
an important part in the industrial de-
velopment of this country. The report
devotes considerable space to our in-
dustrial combinations, referring to
them as “horizontal trusts,” and sums
up its findings in these words:

Where well organized their success
is undeniable. They have caused
cheaper production and lower selling
prices, and this has resulted in widen-
ed markets, greater employment and
higher wages. Large amalgamations
of similar industries are no more dif-
ficult to control than small units, and
the advantages are that overhead
cherges are lessened, selling expenses
are reduced and individual factories
cin be specialized on the production of
fewer varieties of articles, again caus-
inz cheaper production.

As a corollary to this organization
on the part of capital the delegates
found that labor generally was pulling
away from the trades unions and form-
ing alliances with their employers
which eliminate strikes, boycotts and
the rioting and ill feeling which neces-
sarily accompany union methods and
union domination. Workmen general-
ly feel that confidence and good will
are the bases oi industrial peace, while
trade unionists are forced to follow the
orders of unscrupulous leaders and go
out on strikes and participate in boy-
cotts which are utterly destructive to
the good will and the good feeling
which should prevail between the em-
ployer and the employed.

In concluding the report the delega-
tion calls attention to three lessons to
be learned from industrial conditions
in the United States. First, the value

of co-operation. Until that fundament-

al truth is realized by both partners
in British industry there is no hope ot
improved conditions for either of them.

Second, trade unions can never play
the part they should play in industry
because they invariably elect unscru-
pulous men to head their organizations
—men who misrepresent their cause
and use their positions to extort black-
Third, employ-
ers, individually and as a whole, must

mail from employers.

do more to establish friendly relatioas
with those to whom they pay wages
and also to improve their methods of
production and organization.

 

COTTON CONDITIONS.

As for some time before, the flood
situation remained the principal factor
last week in changing the quotations
on cotton. Combined with it, however,
was the speculative instinct with its
disposition to watch for weak points
in the game of the operators. In the
main quite a high price was kept up.
Attention is given to the large amount
of the takings of the record crop of
last year, which promised at the out-
set to overhang the output for the
present year whatever that might be.
But the indications now are that the
exports will take care of about 11,000-
000 bales, while the takings of domes-
tic spinners are estimated at about 7,-
500,000 bales. If so much cotton will
be taken care of, the carryover will be
very moderate and the size of this
year’s crop will be controlling as to
future prices. There have been ad-
vances in price on long staple cotton
of from one and three-sixteenths to
one and one-quarter inch lengths be-
cause of the belief that these varieties
will be scarce in the new crop in conse-
quence of the floods. Domestic cotton
mills have more orders in hand than
in a very long time. Those which se-
cured their supply of raw material be-
fore the recent price advances are in
a position to sell fabrics at compara-
tively low prices. Printcloth buying
has been up to September-October de-
livery and sheetings up to July-August.
Denims are well sold up ahead, and
this is also true as to certain ging-
hams. Fine goods have been much in
demand. A feature of the week has
been the advance of half a cent a yard
Export

business in cotton goods is looking up.

in a branded line of muslins.

In underwear the nainsook lines have
gone well and balbriggans are showing
coming of
‘eight knit

more activity with the
warmer weather. Hea
underwear is stagnant.

 

URGING THE METRIC SYSTEM.

Before the Pan-American Standard-
ization Conference, held in Washington
during the past week, an attempt was
made to have that body commit itseif
in favor of the metric sysem of weights
and measures. This seems a little in-
congruous because all the Latin-Amer-
ican countries now employ that sys-
tem, and they do not need to be coa-
vinced of its utility so far as they are
concerned. In fact, practically every
country except the English-speaking
ones use the system and, so, what
propaganda there may be ought to be
directed to the latter. This country
has the decimal system of coinage, but
adheres to the Anglo-Saxon standards
of weights and measures. Theoretical-
ly, everything appears to favor the

metric system. It does away with the
anomalies and variances apparent in
the other. It has no duplications like
troy weights and avoirdupois, dry
measures and wet and the variances in
the contents of barrels, gallons, quarts
and the like, to mention only a few
illustrations. But it is no easy mattcr
to change the habits indulged in by a
people for centuries so that they will
throw away their old yardsticks and
other measures of dimensions and Ca-
To do this would mean a lot
of expense and inconvenience. A _ for-
midable and well-organized opposition
also exists against changing to the
metric system. One argument often
advanced in its favor is its value in
foreign trade. But, as against this,
there is the example of Great Britain,
which manages to be the world’s great-
est trader and which clings tenaciously
to the old method. As there appears
to be cogent arguments for and against
the adoption of the metric system the
process of persuading English-speak-
ing peoples to resort to it promises to
be a slow one.

pacity.

 

 

WOOLS AND WOOLENS.

At the London wool auctions the
closing days bore out the promise that
was earlier manifested. Only the with-
drawal of a large percentage of the
offerings prevented quite a slump in
prices. In this country the tendency
appears to be toward lower prices also,
although it is meeting with much re-
sistance from sellers. The mills seem
to be fairly well supplied with raw ma-
terial and are buying quite sparingly.
From different sources come com-
plaints about the conditions prevailing
in the domestic woolen industry.
Among the latest to express them-
seives on the subject were the worsted
and woolen spinners who met during
the past week in New York. The
problem faced is an obvious one. There
is not enough demand for woolen goods
to keep the machinery of the mills in
motion and there does not seem to be
any immediate prospect that this con-
dition will change. The result is a
ruinous competition, which often cuts
off hope of any profit and which has
forced to the wall a number of the
mills. Most organizations are now
trying to restrict output to demand.
A change for the better in the call
jor fall woolens has recently come
about, orders for duplicates from the
clothing manufacturers having follow-
ed the retailers. In womens wear
fabrics there has been no material
change in the situation. Cutters-up
have the samples in hand, but the bulk
of their orders will not be put in for
some time to come.

 

ASKED FOR BREAD, GOT STONE

The merchants of Michigan peti-
tioned for the enactment of two meas-
ures from the Legislature—a Sunday
closing law and the abolition of trad-
iyg stamps.

Did they get what they asked for?

Not by a jugful.

The dilatory legislators had all
kinds of time to devote to the Dill
which provided for an increase in their
own salaries—which Governor Green

very properly vetoed—but they could
not find time to consider two meri-
torious measures which were sponsor-
ed by the men who handle the food
which keeps the people alive and active.
The make-up of the Senate this year
came very near to qualifying the mem-
bers for admission to the imbecile
class, judging by the reprehensible
manner in which they handled the cap-
ital punishment bill and finally suc-
ceeded in defeating it altogether. By
reiusing to enact a capital punishment
law, the members of the Senate placed
a premium on murder and encouraged
the viciods elements of the State to
continue the reign of lawlessness which
has made life so cheap in Michigan.

 

 

DRY GOODS CONDITIONS.

Buying of summer goods at retail
has fairly set in and promises to con-
tinue well into next month. Weather
vagaries hereabouts and _ elsewhere
throughout the country have tended to
delay the business and to set at naught
the efforts of many who have tried to
force their offerings to the public ac-
cording to the calendar instead of in
consonance with the thermometer. All
the indications point to a fairly good
season, but without the lavishness that
marked those of some years ago. It
is the consciousness of this that is
prompting the great stress laid on
price in many of the offering of the
stores throughout the country, despite
the movement in favor of quality goods.
The lure of the great outdoors has
been giving a greater impetus than
ever to sales of sports wear in all its
branches. The imminence of com-
mencements and of June weddings has
brought an insistent demand for ap-
parel suitable to such occasions. Nor
has the call for household goods slack-
ened to any extent. Accessories and
articles of personal adornment continue
to be called for in a rather liberal way.

 

FULL OF MEAT.

The Tradesman seldom prints an
e-ticle which exceeds a page in length,
but sometimes the importance of the
subject or the method of treatment jus-
tifies such an exception to the general
rule. Such a situation confronts the
Tradesman in the paper presented at
the dry goods convention at Lansing
last week by W. E. Schmalfuss, Man-
ager of the Zion Store, at Zion, Ill.
It is full of meat and is so specific in
statement and so general in character
that it applies with equal force to mer-
chants in any line of business.

The paper is not the creation of a
dreamer or theorizer, but presents the
actual every day experience of a hard
headed, practical business man who
puts in long hours six days every week
in directing the destiny of one of the
largest small town stores in the United
States. The Tradesman has_ never
published a more valuable and sug-
gestive treatise on independent store-
keeping along independent lines than
the paper in question.

—_—_—__

So acute is the human eye that in
total darkneses it can see the lights of
a candle sixteen miles away.

 

 

 

May 18, 1927

MICHIGAN

TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Last Saturday was about as stormy
a day as I have encountered since I
began my week end trips several years
ago. It begins to look as though 1927
would be noted for the number of
rainy Saturdays, just as 1926 was not-
able for the number of pleasant Satur-
days which were crowded into the
summer season.

My first stop was at the Dodge gen-
eral store at Comstock Park. The
senior owner of the establishment
rounded out a mercantile
fifty years last fall and has since been
taking life easy, leaving the manage-
ment of the store to his two sturdy

career of

sons and their capable wives, who
make a double team hard to beat. I
do not wonder the people who trade
at Comstock Park enjoy doing business
with the leading dry goods and gro-
cery emporium of the place.

My next stop was at Bailey, where
I found a new grocery store since my
last visit to that place. It is con-
ducted by E. Gould, whom I consent-
ed to accept as a subscriber to the
Tradesman on the condition that he
read carefully every issue. I have long
ceased accepting subscriptions from
merchants who express doubt as to
their finding time to read the Trades-
man, because experience has taught me
that a man who does not read his trade
paper is headed for the bankruptcy
court and I dislike very much to be
“in” at the demise of any merchant. I
have always felt that it was a reflec-
tion on the Tradesman to have a regu-
lar patron of the publication surrender
to his creditors and I fully believe that
any merchant who reads the Trades-
man and profits by its teachings and
advice cannot fail.

After devoting
strenuous years to the creation, de-

forty-four years
velopment and maintenance of a trade
journal I do not want any merchant
to subscribe for it and pay for it un-
less he proposes to read it. Three dol-
lars is little enough to pay for fifty-
two copies of a paper, any one of which
may contain a suggestion which is
worth a hundred times $3 to any
thinking, progressive merchant. No
one need take the Tradesman to “help
the cause” or “encourage the editor.”
The cause does not need any help and
the editor does not need any encour-
agement. He has satisfied himself
vears ago that he has a useful niche to
fill in the world of mercantilism and
he is doing his best to fill that niche
to the satisfaction of all concerned.

At Grant I had the pleasure of add-
ing the hardware house of Eckstrom &
Saur to our list. They are both hard
working chaps and I believe—now
that they are both going to read the
Tradesman—they are rightly headed
for a prosperous career.

F. T. Longwood has rearranged his
stock since I was in Grant the last
time, occupying one side of the store
with dry goods, the other side with
groceries, with the shoe stock in the
rear. It is one of the most attractive

store interiors I have ever had the
pleasure of inspecting.

The Pollard Mercantile Co. has now
been in existence twenty years. Mrs.
Millicent M. Pollard has been con-
nected with the establishment since it
was started and since the death of her
husband, thirteen years ago, she has
conducted it alone. In the meantime
she has had to close her doors three
times to submit to operations in Grand
Rapids hospitals.

I regretted to learn that A. B. Cash,
who clerked for Mr. Longwood seven
years, was very low at his home in
Grant and that his reccvery is a mat-
Mr. Long-
wood spoke in high appreciation of his

ter of very grave doubt.

capable and much liked assistant.

At Newaygo I was informed that
N. A. McDonald had been in poor
health for several years. The store
looked very inviting under the man-
agement of his capable relatives.

I have long held the Christenson
family in high esteem for the remark-
able record they have made as mer-
chants and good citizens. Unfortun-
ately, they were all out when I called
at the store.
the senior Christenson started on a
small scale, in keeping with his orig-
inal resources, gradually expanding as

Tf I remember rightly,

the volume of his business increased
and his ability to buy in larger quan-
tities developed. During the war, when
it was so hard to obtain supplies and
prices were advancing by leaps and
bounds, he piloted me through his
warehouse. It looked to me more like
a wholesale than a retail establishment,
but the shrewdness of the merchan-
diser was exhibited when he worked
the stock down to normal conditions
before the sudden declines set in. Mr.
Christenson’s greatest asset is a group
of sturdy sons who served the country
well and faithfully when it was men-
aced by the kaiser and who now re-
l'eve the father from most of the detail
work connected with the store.

The First State Bank looks very in-
Vitine in its new location. | cannot
understand how the officers managed
to get along in the cramped quarters
they occupied so many years.
William Ansorge,
local manager of the Newaygo Port-
land Cement Co., for nearly forty
years, but I never saw him in better
spirits than he was last Saturday.

I have known

While waiting in the Valley Inn to
see Mr. Ansorge, I looked out in the
street and was reminded of the visit
I paid Newaygo in 1880—forty-seven
years ago—in company with Gen.
James B. Weaver, of Iowa, who was
then the candidate of the Greenback
party for President of the United
States. I mounted an empty dry goods
box in front of the hotel—it was the
Courtright House then—and _har-
rangued the crowd to subscribe for the
Grand Rapids Leader, with which I
was connected. The paper was a
weekly and the price was $1 per year.
I took only yearly subscriptions and
inside of two hours I enrolled 110 new
names on our list. There was little
paper currency in those days and I
distinctly recall how weighty I felt

with 110 silver dollars in my pockets.

Newaygo county was one of the chief
centers of Greenbackism in those days
and elected Greenback county officials
for several years. The nexi day we
campaigned in Flint and the tollowing
day in Bay City. but T never afterward
equalled the record I made in Neway-
g» as a subscription solicitor.

The Greenback party was an out-
growth of the panic of 1873, and was
due to the impression entertained by
Western farmers and mechanics that
the bondholders who purchased our
bonds during the civil war with de-
preciated currency should be repaid in
the same kind of currency, instead of
gold. They did not object to the pay-
ment in gold of the bonds which we
sold for gold. The movement grew
rapidly in certain sections of the West,
being strongest in Michigan, [linois,
Indiana, Towa and Kansas. Michigan
elected a Congressman on that issue-
Geo. L. Yaple, the so-called boy orator
elected La

of Michigan. Indiana

Follette and Towa elected General
Weaver. All were earnest and ener-
getic men who presented their cause
with much vigor and effectiveness. I
have always thought they served a
useful purpose and did much to temper
the arbitrary attitude both the Repub-
lican and Democratic parties had as-
sumed because of their close alignment
with Wall Street and the banking in-
I think the leaders
of the movement were generally hon-

teres‘s of the East.

est, but some of the men who under-
took the political manipulation of the
party succeeded in getting enormous
sums of money from the Democrats on
pleas that they could induce the voters
of the party to support Democratic
candidates. When Wellington R. Burt,
of Saginaw, was nominated for Gov-
ernor by the Democrats of Michigan,
the Greenback party had practically
ceased to exist. General Wm. P. Innes,
who had previously acted as chairman
of the State Central Committee of the
Greenback party, called a meeting at
Lansing, which was attended by three
people Gen. Innes elected himself
Chairman, Ben Colvin Vice-President
and Will Innes (his son) Secretary.
He then solicited an interview with Mr.
3urt on the plea that he could divert
25,000 Greenback votes to the Demo-
cratic candidate. The conference was
held in Grand Rapids in the presence
of two men who are still living and
who will vouch for the correctness of
this disclosure. Gen. Innes left the
meeting with Mr. Burt’s check for
$25,000, with the understanding that
he would pursue an energetic cam-
paign in behalf of the Saginaw gentle-
man. He never held a meeting, never
hired a band, never engaged a speaker
On the
defeat of Mr. Burt. he came to Grand

and never sent out a circular.

Rapids, called on Gen. Innes and de-
manded an accounting. Gen. Innes
laconically replied:

“T will account to my own com-
mittee, sir.”

forced
appoint him State
Railroad Commissioner, which office
he held two years, traveling around the
State on a pass purporting to inspect
risks for the fire insurance companies

Gen. Innes had_ previously
Gov. Begole to

which he represented in the capacity
of general agent.

I am told that the political manipu-
lation of the party in some other states
was equally profitable for the manipu-
lators.

The Greenback movement found ex-
pression later on in the Peoples party,
the Populist party and finally the free
silver party, which was subsidized by
the silver miners of Colorado and
other Rocky Mountain states

I have occasionally booked twenty
subscribers a day for the Tradesman,
but there is some difference between
the enthusiasm of the converts to a
new political party and the conserva
tive attitude assumed by some mer
chants who are not familiar with the
good qualities of a trade journal which

he trust.

is faithful to t I meet no diffi
culty in interesting seasoned merchants
in the Fradesman and when I once get
them to read the paper I can almost
invariably hold them as long as they
remain in trade; but the new beginner
almost invariably throws up his hands
and protests he “has no time to read,”
which means that he 1s directly headed
for the scrap heap and will reach his
destination before he knows the fate
that has befallen him.

My itinerary for Saturday also in-
cluded White Cloud, Woodville, Big
Rapids, Stanwood, Morley and Howard
City, but the steady downpour forced
me to abandon the idea of completing
my route, so I headed homeward, en-
joying the pink and white blossoms of
the apple and pear trees and the deep
green of the wheat fields which were
much in evidence aS we meandered
along M 54. .

I have watched the spring foliage
for fifty years and have noted that the
leaves on the forest trees are usually
all out (except the oaks) by May 10
This year the foliage was about four
days later than usual. In other words,
it did not reach perfection until May

14, E. A. Stowe.
a
New Orleans Abandons Public Mar-
kets.

In the face of the persistence of
certain reformers that municipal mar-
kets are highly desirable, it is sig-
nificant to find New Orleans, which
has operated public markets for sev-
eral generations, practically deciding
to drop them and let private interests
take them in hand. In all twenty-one
such establishments are to be abolished
and only one likely to be retained.

Of the twenty-two only five showed
an increase in revenues for the year
ended last August 1, as against the
These five were the
Keller Market, whose

vear previous.
revenues in-
creased about 4 per cent.; the Subur-
ban, which showed a 1% per cent.
gain; the Rocheblave, which gained
3 per cent.; the Foto, which gained 8%
per cent., and the Zengle, which gain-
ed not quite 1 per cent.

The French Market, which the city
proposed to continue operating, showed
a slight decrease during the year. The
Magazine Market showed a slump of
32 per cent., and decrease of from 10
to 15 per cent. were common among
the other markets.

 

 

10

MICHIGAN

TRADESMAN

May 18, 1927

 

SHOE MARKET

New Style in Men’s Shoes For Fall.

So far as men’s shoes are concerned,
the outstanding feature of the fall
forecast as formulated at the recent
Joint Styles Conference unquestion-
ably is the prediction that extreme
balloon lasts, carrying toes even wider
than those now in vogue, will be sold
extensively during the coming season,
particularly in the medium and popu-
lar price grades.

The story of this latest development
in men’s styles is an interesting one.
As one of the speakers at the confer-
ence declared, there was every indica-
tion a few weeks ago, that the balloon
last was slipping. Considerable talk
was heard in the trade of a more con-
servative style of last, with narrower
and more pointed toe. Then the new
extreme balloon flashed on the hori-
zon and the style situation with ref-
erence to this class of men’s shoes
reversed overnight.
authorities

 

Now ac-

on men’s

was
knowledged
styles see this ultra balloon as the de-
cidedly new and coming thing for fall.
As Harry Silver, of O'Connor & Gold-
berg, remarked at the styles confer-
ence:

“Tf wide toes do not sell for fall, then
I'll be looking for a job.”

When Jesse Adler, of New York,
read the report of the men’s style com-
mitee at the session of the Joint Con-
ference, this question of wider toes
precipitated a sharp debate from the
floor. Mr. Adler’s committee had made
only a passing reference to the de-
velopment of the ultra wide toe, ven-
turing the prediction that it would be
good in some localities. Several
speakers from the floor took issue
with the report in this particular, con-
tending that the language not
strong enough to convey an idea of the
extent to which balloons extra
wide balloons may be expected to sell.

The sentiment of
was by no means unanimous in favor

was
and

the conference

of wide toes, however. Several speak-
ers declared they had noted a trend
narrower and
After
back and forth it appeared that the
confined

toward more pointed

toes. considerable discussion

call for narrower was

mainly to the higher priced lines, while

toes

the popular and medium grades were
still strong for balloon toes and for
toes even wider than the balloons with
which the retail trade and the public
are now familiar.

Accordingly, the report of the men’s
styles committee was revised and the
section covering lasts was rewritten,
the report as finally adopted being as
follows:

In Medium Grades—Brogues, bal-
loons, extra wide bailoons, French and

conservatives. In Higher Grades—
Brogues, French, conservatives and
some narrower toes.

Presumably the call for the new ex-
treme balloon toe last will come very
largely from the young men’s trade.
This is a type of shoe well suited for
wear with loose-fitting, baggy trousers,
as affected by college men and the
young fellows who attend prep schools
and high schools, as well as by the

It is
can

young men’s trade in general.
not a type of last which one
easily associate with the well dressed
but conservative business or profes-
sional man, and it is in this class of
trade that the call for narrower toes
is largely to be found.

Right in this connection, however,
it is worthy of note that some of the
manufacturers of the highest grades
of men’s shoes have recently brought
out wide balloon toe lasts, on which
shoes are built carrying either a stiff
box or soft toe. Such lasts will doubt-
less appeal to the younger fellows and
possibly to a certain percentage of
middle aged and older men, who find
it difficult to wear narrower toed shoes
and will readily adopt the wider toes
from a comfort standpoint.

A number of progressive manufac-
turers have already brought out sam-
ples representing their conception of
the new ultra-wide balloon, most of
these the medium price
grades and in the field of high style
young While the bal-
loon toe in its inception was regarded

being in

men’s shoes.
as more or less of a collegiate propo-
sition, following closely the wide or
“balloon” trousers popular among col-
legians, it must be borne in mind to-
day the so-called collegiate styles in
clothing, shoes and wearing apparel
generally apply not only to the col-
lege man, but to a much wider group
of young men in all walks of life who

in their wearing apparel take their
cue chiefly from the college styles.
—_———ss———————_

Turk’sh Towels Sell Freely.
Turkish towels are among the most
active items in the market at the pres-
ent time. The demand for
well spread, both geographically and
between
tion of its size is the fact that the pro-

them is

manufacturers. One indica-
duction of one of the newer factors in
this field well
August after a relatively short period
of sale. All-white towels of the Turk-
but

has been sold up into

ish type are in some demand,
sales of them are far outnumbered by
The

are

those of colored-border effects.

leading border colors jas named,
blue, pink, gold, lavender and green.
Although a good business is being done
in the 23 by 46 inch and 24 by 50 inch
sizes, the greater part of the demand
Those
particularly wanted measure 20 by 40
inches and 22 by 44 inches.

is for slightly smaller towels.

———_>+ +
Novel Dollar Smoking Set.

A novel and compact smoking set to
retail at a dollar is being placed on
The outfit is made of
polished brass in round, square and
octagon shapes. On the sides of the
base, which measures about six inches

the market.

across, are mounted holders for cig-
arette pack, pipe, match box and col-
There is an
engine-turned design on the base, the
bottom of which is covered with felt.
Similar outfits ‘may be obtained in cop-
per and nickel silver. In the latter,
colors may be obtained in the base
design at slight extra cost. The brass
set wholesales at $9 a dozen. The in-
dividual pieces with their own bases
are priced at $5 per dozen, assorted.

ored glass ash receiver.

.

Wedding Rings Are in Demand.

Current and recent sales of wedding
rings in the jewelry trade presage an
active matrimonial season next month.
This was attributed in part yesterday
to the short wedding period in April,
due to the late Easter, and also in part
to the unwillingness of many prospec-
tive brides to go to the altar in May.
Diamond set platinum wedding rings
to be in greater request than
usual this year, those ornamented by
attractive carved work being especially
favored. The average offerings of this
type of ring show them containing up
to twenty small diamonds. Wedding
rings not stone set are also offered in
profusion in platinum and in yellow
and white gold. Here, too, the pref-
erence seems to be given to novelty
carved effects, mostly based on orange
blossom motifs.

seem

———_+ > __-
Large Hats Coming in Well.

Predictions that the Summer of 1927
would see a revival of large hats for
women, especially in chapeaux of the
better kind, seem in a fair way to be
borne out. A nice business is reported
here, in the finer merchandise, in large
hats of milan or of that material edged
with crinol in such colors as light and
medium blue, black, red, navy and tan.
At the same time small hats of Italian
crochet in such pastel hues as hy-
drangea, flesh pink, pale yellow, etc.,
are being sold in a good way. Sport
moving in considerable
Felt shapes with
medium brims are favored to a large
extent and, in addition to being taken
in self and ecru shades, they are mov-
ing freel yin the various pastel color-
ings.

hats are

variety and quantity.

—_—_>+>—____

Wr'st Watches in High Favor.

One of the features of the present
demand for timepieces is the general-
ly good call for wrist watches. Wo-
men’s watches of this type are selling
in a wide price range and in a variety
of designs, sizes and metals. The same
is true of strap watches for men, es-
pecially in sold gold and gold-filled

styles. One of the big manufacturers
is having considerable success with
curved back cases, which fit more

closely and comfortably to the wrists
of the wearers. Taken altogether the
current call for wrist watches is said
to be unusually active for this season
of the year.

 

 

MERCHANTS!

 

Get full

facts NOW

about our

new

“SPORTS BOOT”
&

“TRAFFIC SHOE”

Both are unusuai values
that are selling readily!

Herold-Bertsch

Shoe Company

Manufacturers of Quality Footwear
Since 1892

GRAND RAPIDS, MICHIGAN

 

 

 

POLISH LACES
Whitmores Nufashond
Cinderella Mileage
Uno Rawhide
Steel Lobel Novelties
Dyanshine ——
‘Two-One Insoles
Shinola Lyon Hose Prot.

Spring is at Hand

Is your stock complete?
We can supply you with
what you need.

Polly-Shine Leather-no-Slips

BEN KRAUSE CoO.

20 Ionia Avenue
GRAND RAPIDS, MICH.

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE ComPANy

LANSING, MICHIGAN

Prompt Adjustments

 

 

 

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

 

LANSING, MICH.

 

 

 

May 18, 1927

MICHIGAN

TRADESMAN

11

 

The Importance of Flavor in Nutrition

There are Government food tasters
at Washington who chew meats,
vegetables and other products cooked
in the experimental kitchens of the
Department of Agriculture. The pro-
cedure is part of a new program of
testing food values according to palat-
ability.

Palatability tests, were made
cently of 100 legs of lamb from breeds
used in the Western range States.
These particular animals had been
produced at the Government sheep ex-
periment station at Dubois, Idaho.
They were sent to Purdue University
last Fall for finishing, then shipped to
the department’s experiment farm at
eltsville, Md., for slaughtering.

Twenty-five legs from each of four
breeds of lambs were cooked in the ex-
periment kitchens in lots of eight in
temperature-controlled ovens. Five
judges scored the cooked meat for
aroma, texture, tenderness and flavor.

The results are to be incorporated in
recommendations to producers as to
better production methods, and in re-
commendations to consumers with re-

rc-

gard to cooking practices.

Spectators at a pie-baking contest
at the Department recently were as-
tonished to see the judges score the
pies by tasting them; they had _ half
expected the judging to be done with
scientific instruments. Enquiry elicited
the information that mechanical stom-
achs are used to determine digestibil-
ity, and rats to determine body build-
ing qualities, but that only the human
palate can be used to determine fla-
vor.

“There has been an unfortunate ten-
dency among students of nutrition,”
said Miss Caroline Hunt of the De-
partment, “to underestimate the
portance of palatability, individual
preferences and family customs. The
question of how foods go together
from the standpoint of taste as well as
from that of body building and health
must be kept in mind. The human body
has need of many substances and no
one food provides them all.

im-

“The various flavors—bland, sweet.
spicy, acid, savory—must be not only
pleasant in themselves but also well
blended or skillfully contrasted. In
the meal that satisfies the taste there
is usually a background of compara-
tively mild-flavored foods, such as
bread, butter, cereals and milk, and
against this background, and offset by
it. is the savoriness of meat or vege-
tables or the mild acidity of fruits.”

The activities of the official
tasters have resulted in many new
recipes and new cooking methods. It
has been found, for example, that suc-
cessful results in roasting beef are ob-
tained by a preliminary searing at 250
degrees centigrade, and then by lower-
ing the temperature to 125 degrees
centigrade for the remainder of the
cooking period. The time of cooking
may be shortened by cooking at 150 to
175 degrees, but the evaporation and
dripping losses increase, and there is
less uniformity of “doneness”’ as com-
pared with meat cooked at the lower
temperature.

“Many food customs,” the nutrition

food

experts have found, “have been formed
in response to instinctive requirements
of the body. In the early days of this
country people went to considerable
gather herbs and
greens of various kinds. These foods
provide an important dietary element
necessary for health. In the light of
recent studies on the nature of protein
it is probable that the common cus-
tom of serving a small quantity ef
meat with beans may represent an
instinctive effort to make the dish sat-
isfactory in the matter of the quality
as well as in the quantity of protein
it provides.

“In a less variously productive coun-
try the instinctive demands of the hu-
man body might finally have led to
the custom of satisfying body needs
by means of simple palatable meals in

trouble to wild

which each requirement of the body
was satisfied by one or at most two
foods. It is not unusual for a meal
to provide several animal protein foods;
meat, milk and eggs, perhaps; several
starchy foods, such as bread, macaroni
and potatoes; several fat foods, such
This cus-
tom often involves waste of materials
and the housekeeper’s time and energy.

“Tn vegetables as a class, as in
cereals, the largest though not the
most important ingredient is starch.
In fruits as a class, as in syrups, honey
and candy, the largest ingredient is
sugar. In most nuts, as in cream,
bacon and chocolate, the predominat-
ing nutrient is fat. Good meal-plan-
ning, therefore, that vege-
tables be considered in connection with
the other chief sources of starch, the
cereals; that fruits be considered with
sweets; nuts in connection with other
fat-carrying materials used to enrich
our meals.”

as butter, cream and bacon.

suggests

+2 2
Try To Help Veil Sales.

While it has been a long time since
veils have met with any degree of
popularity, the trade is watching with
interest the showing of this merchan-
dise by a leading local store. This
veil is of the type which extends from
the hat to a point just below the eyes.
It may be had either attached as part
of the hat or separate. Although it is
not expected that the vogue for this
merchandise any great
immediate demand by consumers, it is
felt that some stimulation may result
that will be helpful. Bobber hair, to-
gether with small hats, are the great
stumbling blocks to a real vogue for

will result in

veils and veilings.
—_—_++.—____
Offering Fabrics Gradually.

Many of the women’s wear mills are
not making all their fabric offerings
at one opening, as has been the case
The idea of
‘something in reserve” is tak-
ing hold, together with the plan of
showing fabrics closer to the time they
are in demand by the garment manu-
facturers. Thus, a number of mills are
announcing their intention to sponsor
new fabrics continually as the season
progresses. This action, it was said,

for many seasons past.

‘

holding

will serve to eliminate the criticism
made by the cutters-up that the orig-
inal offerings look “stale,” and will be
productive of stimulated activity.

 

|

 

 

 

Speed Up Sales

by featuring properly
advertised lines

The manufacturers are creating
the demand and saving your time
through their advertising.

You realize a maximum profit
with a minimum of effort in sell-

in

Baking
Powder

Same Price
for over 3§ years

25 ounces for 25c

Yourcustomers know it’sa quality
product—that the price is right.
Why ask them to pay War Profits?

It’s up to you to show them that
you have it.

Millions of Pounds Used by the

Government

 

 

 

12

MICHIGAN

TRADESMAN May 18, 1927

 

FINANCIAL

New Investment Trust Idea.
Ideas and methods of finance so far

have originated for the most part in
Europe, but there have been instances
in which they have been enlarged up-
on and improved by American finan-
ciers—the latter due partly to the dif-
ferent needs of the people and indus-
tries of this country and partly to the
natural aggressiveness and ingenuity
of bankers and business men here.
The investment trust is a product of
England and Scotland and is one of
the outstanding investment mediums
countries. The principles
upon which they are operated were

of those

introduced into this country since the
war, and, although there have been
slight variations in their adaptations,
until the present time there has been
little which might be termed as an
improvement over them.

What appears to be a new method
of serving investors, however, has just
been worked out by the Investment
Managers Company, whicih bids fair
to broaden the scope of its operations.
This company, of which Edgar Law-
rence Smith is president, it was an-
nounced to-day, is about to undertake
the building up of accumulative in-
vestments for subscribers to its sec-
ond trust fund.
ings on the subscribers’ funds will be

That is to say, carn-

reinvested under investment trust
principles, with the primary object of
increasing the principal rather than of
providing current income. Subscrib-
ers to this fund will pay income taxes
annually, though receiving no actual
distributions out of income, all of
which will be
benefit. It will be recognized that
such tax payments are equivalent to
annual additions to their accumula-
tions.

This new plan, it is believed, will
fill the needs of those who wish to
build up a fund for use during their
declining years. It will probably also
appeal to those who wish to invest fer
their children.

Mr. Smith, in outlining the purposes
of “accumulative investment,” writes
as follows in the company’s pros-
pectus:

“The results which follow the regu-
lar compounding of income over a
period of years are appreciated by
many, but where income is received
by individuals in odd amounts at ir-
regular intervals its prompt reinvest-
ment is troublesome. Too often, on
this account, a program of great po-
tential future worth is never under-
taken, or, if undertaken, is not con-
tinued for a period long enough to
show substantial results.

“Tnvestment trust fund B, managed
by Investment Managers Company, 1s
designed to serve investors who be-
lieve that a sound program of un-
interrupted accumulation can be most
safely carried forward under experi-
enced professional supervision.

“By combining the accumulative
funds of many investors in a single
trust fund such management is effec-
tively applied to the resources of all

reinvested for their’

participants at a minimum cost to
each.” Ralph Hendershot.
[Copyrighted, 1927.]
—~ > >
Shareholders Get Full Data.

A rather unique method has been
employed by the management of the
Grand Rapids Railway Company in
presenting the reorganization plan of
that concern to stockholders for con-
sideration. Instead of merely furnish-
ing them, as is usually the case, with
the proposed terms of the plan, which
must necessarily appear somewhat
complicated to security holders not
well versed in financial matters, offi-
cials have prepared a rather compre-
hensive list of questions and answers
which should be helpful in deciding
for or against the proposal.

Of especial importance is the detail
into which the answer goes on the
question of why the reorganization is
necessary. This is explained in part
as follows:

“Tt is necessary to reorganize the
Grand Rapids Ratlway Company at
this time because of its large floating
indebtedness and its lack of a medium
for doing any financing other than
through first mortgage bonds, which
cannot be issued and sold in sufficient
amount or at advantageous prices in
view of the company’s present condi-
tion. The cause of the present float-
ing debt goes back to June 1, 1919,
when the three-year issue of bonds,
amounting to $3,700,000, became due,
which bonds were, in turn, issued to re-
fund the long-term 5 per cent. bonds
originally issued in 1900.

“The present outstanding first mort-
gage bonds require semi-annual sink-
ing fund payments amounting to $80,-
000 annually, and the car trust notes
become due in monthly installments
aggregating approximately $98,000 a
year. It is believed the consummation
of the plan will enable the company
again to sell its first mortgage bonds
at prices more nearly approaching par.”

As a result of the proposed reorgan-
ization, it is pointed out that $2,000,-
000 of common stock held by the
Union Railway, Gas and Electric Com-
It is pro-
posed to issue two shares of new com-

pany is entirely eliminated.

mon stock for each share of old pre-
ferred stock outstanding, and holders
of the latter are offered the privilege
of subscribing for new preferred stock
at $100 a share. Each share of new
preferred carries a bonus of five shares
of common and an option to purchase
an additional five shares of common at
$10 a share on or before May 1, 1929.
The bonds of the company remain
undisturbed.

Based on the results of operations
during the twelve months ended Feb-
ruary 28, 1927, the annual dividend
requirements on the new preferred
stock, after giving effect to the plan,
were earned nearly fourteen times,
which would inditate the advisability
of the holders of the old preferred sub-
scribing to a liberal portion of the
new. On the same basis, the company
earned 85 cents a share on the new
common stock, and it is stated that,
due to the expected sayings, earnings

 

Fenton Davis & Boyle

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Building
Phone 4212

Detroit

2056 Buhl
Bullding

Chicago

First National
Bank Building

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES.

 

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

 

“The Bank on the
Square”

 

 

 

 

 

ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-
ing fees or any other extras.

 

References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or
this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

 

Leads State in Automobile Insurance

Large Increase in Business for April
12,000 more cars insured in one year than any state
competitor. Reasonable Rates.
12th Year of Success.

State-wide Organization to give Prompt
Adjustments

Increase in Business and Assets as follows:

Dec. 31, 1922 $226,499.45
Dec. 31, 1923 375,945.95
Dec. 31, 1924 565,225.96
Dec. 31, 1925 704,152.41
Dec. 31, 1926 840,845.24

The leading business men insure in this company

because the local agent and the home office are con-
venient ta give prompt service on claims.

Call on the leeal agent or write to the -

CITIZENS’ MUTUAL AUTOMOBILE
INSURANCE COMPANY

Howell, Michigan

 

 

 

 

 

 

 

 

 

 

May 18, 1927

MICHIGAN

TRADESMAN 13

 

may equal as much as $1.45 a share
in the near future.
Ralph Hendershot.
[Copyrighted, 1927.]
a

Big Winter Wheat Crop in Prospect.

A crop of winter wheat smaller than
that for 1926 but larger than for any
other year since 1921 is indicated by
the Department of Agriculture’s esti-
mate based on May 1 condition. The
present prospect is for a 1927 produc-
tion of winter wheat of 593,940,000
bushels which falls short of the high
1926 output of 626,929,000 bushels. A
variety of opinions on the 1927 crop
have been expressed since the torren-
tial rains of the West set in earlier in
the year and Kansas authorities de-
clare that a bumper production there
this now is impossible. No
grounds to fear any serious decline in
output can be found in the new Gov-
ernment figures.

year

Only four times since 1910 has the
production of winter wheat equaled
593,940,000 bushels. The new estimate
compares with an actual output in 1926
of 626,929,000 bushels and in 1925 of
401,734,000 bushels. Similarly, the es-
timated production of rye for this year
is 47,861,000 bushels which represents
a substantial increase over the 40,024,-
000 last year. It is, of course, too early
to draw any very accurate conclusions
on the agricultural output this year
but at least these preliminary signs
point to a large output in some of the
important staples. While the
area of winter wheat to be harvested
now is reckoned at 38,701,000 acres or
less than was planted last autumn it
still represents an acreage substantial-
ly greater than was harvested last year.

more

A sizable 1927 production of the
leading agricultural crops would go a
long way toward the rehabilitation of
the districts still in distress provided
prices hold up. It had been thought
that the heavy rains might seriously
reduce the production in many areas
and this it doubtless has done. Re-
ports now are coming in to the effect,
however, that production will be sub-
stantial despite reverses in the grow-
ing conditions that were suffered this
spring. It would, of course, be un-
reasonable to reckon at this stage that
the flood conditions will bring to the
wheat market any such rise in prices
as have come to the market in cotton
for actually the rise in cotton repre-
sents far more than the flood itself.

While the destruction of cotton along
the Mississippi Valley has accelerated
the rise in cotton the basic reason for
this advance must be explained in an-
other manner. It rests primarily on
the world-wide increase in consump-
tion of the commodity. Not only has
the demand for raw cotton increased
by leaps and bounds in this country
recently but the demands from other
countries have multiplied so rapidly
that the statisticians now say without
qualification that the outlook is defi-
nitely for a record world consumption
this year. The purchasing power of
the farmer still is low relative to that
of other producers and for this reason
the 1927 crop reports and the trend

in agricultural prices will be watched
with more than usual interest.
Paul Willard Garrett.
[Copyrighted, 1927.]

oe

Peak Seen in Capital Offerings.

If the volume of new financing con-
tinues at the present pace May will
set a new record for many months. In
the first thirteen days of the month,
or down to the close of business Fri-
day, new capital offerings reached a
total of $374,275,000. That is
than twice the total of $143,322,000 for
the same period last year. April financ-

more

ing was the highest on record for that

and those who follow such

matters in the financial district are be-

month

ginning to reckon on another record
performance for May.

This drops interesting light on the
trend in 1927. What
will happen in the months that lie
ahead nobody knows but so steadily

financing for

has the tide of new offerings rolled in
for the year to date that a substantial
margin over the total for any other
The 1927 flotation
so far of bonds and stocks aggregates
$2,947,134,000, which represents a lead
of more than $700,000 over the total
of $2,233,643,000 offered up to this time
a year Especially’ significant
among the fresh offerings of the
month has been the $60,000,000 issue
of New York City obligations pur-
chased by the syndicate on a 3.936 per
cent basis and distributed at a price
representing a yield of 3.90 per cent.

year has been set.

ago.

to investors.

This rising volume of new capital
flotations has been readily absorbed in
the investment markets without ma-
terially affecting money
deed, seldom, if ever, have fluctuations

rates. In-

in money been so narrow as in 1927
to date. Even a chart of the renewal
rate for call loans looks
like a straight line drawn along the
4 per cent. level.
ing that this unusual stability in the

very much
It goes without say-

price of money has been achieved part-
ly through the influence of gold im-

ports. Seasonal tendencies in money
to advance have been offset by a
larger inflow of yellow metal than

had been anticipated.

It now appears likely that still more
gold will come into the country on
the present movement but
fore this was known authorities in the

even be-

financial district had reckoned on a
good bond market. As
that forced money rates to abnormal
heights following the war have passed
old levels gradually have
proached. The market still has a con-
siderable distance to rise before bonds
will sell on so low a yield basis as was
1900 and 1901 and 1902
but faith that it will eventually reach
that goal does not appear to be shaken
by signs of an increasing volume of
offerings. Paul Willard Garrett.
[Copyrighted, 1927]
2 +
Height of Monotony.

“T have always maintained,” declar-
ed Charles, “that no two people on
earth think alike.”

“You'll change your mind,” said his
fiiancee, “when you look over our wed-
ding presents.”

conditions

been ap-

common in

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding 'Twenty-Three
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Banking by Mail Made Easy.

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston
Denver

Chicago
Los Angeles

 

 

 

 

 

GOOD MERCHANDISE

can be purchased almost anywhere
but you prefer to deal where you are
sure of satisfactory service as well as
of goods which are as represented.

 

THE GRAND RAPIDS SAVINGS BANK
credits its growth to the fact that its
service merits and has received the
commendation of its customers.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”’

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THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes
601-611 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN

 

 

 

 

14

MICHIGAN

TRADESMAN

May 18, 1927

 

Making a Business of Summer Resort
Fire Protection.

The problem of securing adequate
fire protection around lake resorts
and similar property locations lacking
metropolitan fire fighting equipment
seems to be efficiently and economical-
ly solved by a tiny fire boat recently
developed by an enterprising Western-
er. Simultaneously the builder and
operator of the boat has established
himself in a leisurely and lucrative
business which enables him to earn
the equivalent of a year’s income dur-
ing a season of fire danger of approxi-
mately four months.

One of the most popular mountain
lake resorts in Southern California is
3ig Bear Lake, situated at an eleva-
tion of about 7,000 feet in the San
Bernardino mountains. Being only
some five hours by automobile from
Los Angeles, the fifteen odd miles of
shore line of this lake are the summer
retreat of thousands of vacation seek-
ers, cabin camps, hotels and resorts.
The lake is located in the midst of a
virgin forest, and during the long
dry summer of a region of seasonal
rainfall the danger from fire is an an-
nual menace. Big Bear Lake, how-
ever, has a fire hazard that is not par-
ticularly different from hundreds of
other Western lake resorts, and the
lake resorts of many Eastern and
Middle Western states.

The danger from fire at Big Bear
Lake, as it was observed by Frank W.
Lewis, of Los Angeles, set him to
thinking of ways by which the tre-
mendous property investments around
the lake might be adequately protected
against fire. At the same time Mr.
Lewis pondered as to how a satisfac-
tory method of lake resort fire protec-
tion might be commercialized to his
own advantage. All this was with the
result that he devised a highly satis-
factory method of protecting such lake
resort properties from fire, and set
himself up in a business that is thor-
oughly profitable as well as rather
leisurely.

Being mechanically inclined, and
trained in the use of tools and ma-
Lewis built a little fire
efficient fire

chinery, Mr.
boat that is a_ highly
fighting unit. It is virtually a pocket
edition of the great fire boats in use
in various seaports and most import-
ant commercial harbors. The craft is
merely a 16-foot rowboat powered with

a 2-horsepower outboard motor. Into

this hull was installed a 5-horsepower
high pressure centrifugal pump, and
a 1,000 foot length of 2 inch hose. The
fire pump and engine weigh only 105
pounds. The 1,000 feet of hose weighs
slightly less than 200 pounds. Thus
the entire load in the boat, counting
fuel, tools, machinery and all, is less
han 400 pounds—a very light load in

16-foot power driven boat. The
boat can speed across the lake to the
scene of any fire within 1,000 feet of
the shore, traveling at the rate of six
miles per hour. Arriving at the scene
f the blaze, the fire hose is quickly
ran out, the suction hose dropped over
he side of the boat, and the pumping
eagine started. Water is then played
onto the fire in a stream that can be

thrown nearly 100 feet from the nozzle
of the hose, and at the rate of a barrel
a minute. The liveliest kind of a
forest fire, or blaze originating in a
lake resort cabin, cannot last long
under such an extinguishing jet of
water. Moreover, with the entire lake
to be drawn upon, the supply of water
for fighting any fire is inexhaustible.

Obviously, any fire that breaks out
anywhere in the region within a
thousand feet of the lake shore can be
reached by the little fire boat’s hose,
and is usually of short duration. A
greater length of hose might be used,
but 1,000 feet is sufficient to reach all
the property of the owners who pay
for the fire protection upon a monthly
subscription basis.

The fire boat owner and operator
now spends most of his summer days
fishing from his craft out in the mid-
dle of the lake. A system of gongs
placed around the shores inform him
of the location when a fire breaks out.
It then becomes his duty to forget
the bass and trout while he hurries
to shore to put out the blaze.

Each property owner under Mr.
Lewis’s fire boat protection subscrip-
tion plan pays $1 per season for pro-
tection for each $1,000 value of his
property. A cabin owner who has a
$10,000 property thus pays the fire
boat man $10 for protecting his sum-
mer home for the whole four months
of the dry season. This amount is
more than restored to the property
owner by the reduction of premium al-
lowed by the fire insurance companies
when the fire boat protection is sub-
scribed for. Nevertheless, this basis
is highly profitable to the fire-boat
blaze warrior. He has approximately
a million dollars’ worth of property
on his paid-for subscription list, and
that nets him the tidy sum of $10,000
as gross receipts with which to finance
his fishing, and an occasional job of
fire fighting. The fire boat and all
its equipment represent an investment
of only about $1,000, and its operating
cost probably does not exceed $100 per
month even when. several bad fires
have to be fought during any one
month.

Of course, among the many hun-
dreds of property owners around the
lake: there were a certain number who
refused to subscribe to the fire boat
protection. Consequently the fire boat
man words his contracts agreeing to
fight fire in the property of non-sub-
scribers only when such fires threaten
to spread to the holdings of paid sub-
scribers. At least one instance is
recorded of a non-subscriber who re-
gretted not having paid $10 for a
whole summer’s protection from the
fire boat after it was too late. The
man who refused to subscribe had a
$10000 summer home located between
two other $10000 homes whose own-
ers gladly contributed their $10 each
for protection. A fire broke out on the
roof of the non-subscriber’s property,
whereupon the fire boat rushed to the
scene and bégan playing water on the
trees to prevent the fire from spread-
ing through the pine needles to the
cabins of the two subscribers. There-
upon the non-subscriber appeared and

 

 

BONDS

In justice to yourself, as
well as to those depend-
ents or heirs who rely on
your judgment, at least
part of your surplus funds
should be invested in well
secured Bonds.

Michigan Bond &
Investment
Company

1020 Grand Rapids National Bank

Building
« Grand Rapids

 

 

 

 

 

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

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paying

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You take no risk with the
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They are secured by first
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GRAND MICH-
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Vacation
‘Time

Is it Europe? or the Rock-
ies? or a Great Lakes trip?

You'll find the Old Na-

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Routes, tickets,
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reserva-

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mercantile and
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CLASS A 40 to 50%
CLASS B 30 to 40%
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May 18, 1927

MICHIGAN

TRADESMAN

15

 

offered the fire boat man a one hun-
dred dollar bill if he would extinguish
the blaze on the roof. Mr. Lewis
promptly put out the fire, collected
the hundred dollars, and then another
ten dollar bill as his subscription fee
for protecting the same property un-
til the fall rains will have rendered his,
services unnecessary.

The most surprising thing about
Mr. Lewis’s fire boat and his subscrip-
tion fire protection scheme is like that
which is said of every new money-
making idea which delivers high value
for the money paid—‘‘Why did no one
ever think of it before?” It is like
the automobile, the airplane, and the
radio; simple enough after we learn
how it’s done. John Edwin Hoag.

—_—_> >>

Tribute To Motherhood of America

Grandville, May 17—Wife, mother
and home.

We have been paying tribute all
over the land to the sweet purity of
that mother love which has sweetened
the most bitter gyves of a frenzied
dash after frivolity and a place in the
sun.

The names, wife and mother, are
the sweetest nectar that is spoken by
human lips, and it is certainly a sorry
spectacle to see how sadly out of tune
in this modern day is the old fashion-
ed name of mother.

There has been an unprecedented
struggle in our public life to cut a
swell, regardless of the proprieties.
The mother who once stood at the
door of her home and proudly count-
ed her little flock as she prepared
them for attendance at church or Sun-
day school seems to have melted
away into the dim distance.

Schools, colleges and churches have
fallen into the swift flowing tide which
bears the American people onward to-
ward the great falls which seeps ready
to devour them.

Neglect of home life and the slack
bringing up of the children of the
present day are fast making a jazzy,
sissyized, spineless production of
weaklings which, if it continues,
threatens the most serious results.

Mother, what of your child? Are
you doing your whole duty by it or
has a certain imagined duty to your
set in society taken your whole
thought from that little boy or girl
who looks to mother for an example
to be followed? Has running to
parties night after night, leaving the
little ones with grandma or the neigh-
bors, constituted your whole duty to-
ward them?

Little human souls adrift on the
great lake of the universe.

Is it any wonder that so many slips
are made by our young people when
mother has become no more to them
than the hired help?

Get right in your motherly duties,
my good woman, and then go out of a
Sunday and celebrate mothers’ day.
One day out of the three hundred and
sixty-five. What a sarcasm on the
precious name of mother.

Those children who know the all
mother from birth to adult age are the
ones who make their mark in this
world of ours, and who seldom go
astray. How could they go astray
with the constant love and faith of a
mother standing with them and for
them in every spot and place where
temptation meets them.

One has not to be very observing
to note the homes where there is a
genuine mother, and where the joys
of growing up are ever present. To
neglect your child from its conception
to adult age is a sin which, if there
are unpardonable ones, heads the list.

The poet has seen fit to ask “What
is home without a mother?” Such, of
course, is not home and the many
children coming up in the land with-

out the mother influence is lamentable.

The motherhood of America has
been on the down grade for years and
it is the mightiest threat against the
stability of our institutions extant.

The tremendous increase of crime
can be inscribed more directly to a
want of motherhood in our land, and
our churches and schools have not
seemed to grasp the situation in all its
portentious meaning.

War has been inveizhed against by
our best people, while these same
citizens have never once taken into
consideration the real why and where-
tor of war with all its horrors. We
have climbed the heights of a sublim-
inal civilization, which counts as
naught the dearer rights of home and
a faith in mother love which once
filled the hearts and souls of our
ancestors,

Motherhood, genuine and unadul-
terated, not the slimsy pretense of the
flapperized jazz-monger of to-day, is
what must return to America before
the real joys of life will get back with
us as it existed a few decades ago.

So many “kids” just running wild
in place of being subject to home in-
fluence is alarming in its possibilities.

It is not necessary to have
men and women among our young
boys and girls, but genuine juvenile
elasticity, with all the enjoyments of
real childhood, and this can be made
possible only by a return to mother
and home. The happiest moments of
a woman’s life should be those while
her little family is growing up around
her.

So few, however, seem to respect the
Almighty arm that has buoyed them
up in their household duties and
taught them to appreciate the charms
of motherhood.

The handsomest woman who ever
lived is that one who has one child in
arms, another clinging to her skirts
and telling mamma its wants, while
the third boy, Jimmy. comes racing in
after a play spell with his dog, ready
and anxious to join the rest at the
midday meal, even though the little
room where the repast is spread may
be of the humblest.

Be gentle with your children, al-
though not giving way to their whims
and undesirable demands. The old
saying, “spare the rod, spoil the child,”
was an exploded fallacy many years
ago. Even in some of the most relig-
ious households, where the rod was
not spared, many severe whippings
took place, and with the result that the
children of those parents became
soured and embittered in later life.

The old schoolmaster’s avowal that
“no lickin’ no learnin’ says I” was
long ago proven a fallacy, although it
may be questioned if the reaction has
not gone to the other extreme.

Mother’s day reawakened old mem-
ories and a desire to see the day made
one to celebrate three hundred and
sixty-five times in the year.

Old Timer.

—__+--
Fellow Flayers.
Son—What is a taxidermist,
Father—He skins animals.
Son—Well, what is a taxi-driver?
Father—He skins humans.

 

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16

FORGOTTEN TOWNS.

 

Settlement Near St. Ignace Gone Back
To Wilderness.

There are several places in America
where towns have been established,
grown to considerable size and then,
for some cause, gone back to wilder-
ness and been forgotten. Such a town
stood on the North coast of

That such a town once stood

once

Maine.
on the shore of Lake Huron, just South
of the present city of St. Ignace, the
writer is just aS sure as he is of
any place of historic geography. Care-
ful research and the piecing together
of the bits of history, found here and
there in reliable places, have made
quite a complete history of the lost
town in Maine, since its remains were
About 1923
men who were digging a trench for a
water pipe at St. Ignace threw out sev-
eral human Each of the
skulls had an injury at the base in the
then

discovered. some work-

skeletons.

rear which the writer believed
and is convinced now was due to the
The research
then and continued ever

extensive

work of tomahawks.
commenced
since has not only led to
correspondence with the best authori-
ties, but to many days’ research in the
State library at Lansing, City library
at Detroit, University library at Ann
Arbor and others. The result is not
a complete history of the lost town,
but here are some of the things dis-
covered.

To understand this lost town we
must remember that the French idea
of a settlement was not a combina-
tion of homes like the English settle-
ments, but was purely commercial.
Like the settlement of Fr. Marquette
at St. Ignace in 1671, they had a foun-
dation of Indians, with traders and a
priest or After telling of the
disasters which befell the Huron In-

two.

dians about 1633 and their fleeing from
the Iroquois to various places, one of
which was Mackinac Straits, Wood’s
Mackinac, vol. 1, page 10
affected the
Indians

Historic
“These

traders as well, for with the

says: disasters
gone it was necessary to follow them
to their new retreats to open up new
fields of trade.”

In telling the story of the going of
Fr. Marquette and his band to St.
Ignace in 1671, Regic’s history of the
diocese of Marquette and the Soo, says:
“To again establish a mission at that
Dablon, Fr. Mar-

quette’s superior went to the Straits

place, Fr. Claud
and camped on the island the winter
before the settlement by Fr. Marquette
at St. Ignace. A treaty of peace had
been made between the Iroquois and
the United States, which time proved
was a permanent treaty, and Fr. Dab-
lon made this trip to look over the
newly opened country. In his report
(Jesuit Relations, vol. LV, 157-167) he
says that the how
that
intrenched themselves in a

Indians told him
numerous they used to be and
they had
fort, a league and a half in circum-
Iroquois, elated at

raining a victory over three thousand

ference; that the

men who, had carried the war even
into the very country of the Agnien-

ronnons, came and defeated them.”

MICHIGAN

In his report of the settlement of
Fr. Marquette at St. Ignace, as pre-
served in the Jesuit Relations, Fr.
Dablon says: “Their purpose was to
repair to that land where they had
already dwelt in times past.”

There are a number of things which
combine to fix the date of the Huron
settlement at the Straits as 1635, and
the victory over three thousand men
above referred to was in 1649, which
thus sets the date of the destruction
of the old town.

During his administration as Super-
ior of the Huron mission, it was Fr.
3rebeuf’s policy to establish missions
in all the prominent Huron towns. In
1638 Fr. Brebeuf is reported as hav-
ing visited all Huron towns and there
is such emphasis upon the question of
all that the question as to whether he
was over at the Mackinac is settled to
any fair minded person, whether there
French there at the time the
Hurons there. It would take
that town to make them all. This of-
ficial round was Fr. Brebeuf’s last one

were
were

as superior of the old Huron mission.
He was succeeded as superior by Fr.
Jerome Lalemant, who decided to
change the general pelicy. concentrate
the missions into five central locations
and send the fathers on flying missions
The first
named, Atoronchron, has always been

to the several indian towns

in controversy as to its location. In
the Ontario Archives, 1908
the author,

Dr. Jones,
presents arguments to

show that the various places which
have claimed to be the location could
not have been, and analyzes the word
with a complete translation as “The

1641

a hospice and hospital were granted to

nations beyond the Lakes.” In

this mission.

In my early research of this settle-
ment I wrote the Bibliotheque Nation-
ale, the public library of Paris, France.
In their reply under date of May 22,
1924, one paragraph is of
right here: “St. Ignace at Michilli-
mackinac. was visited in 1641, by the
Jesuits (Jesuit Relations, v. 11-16) but

interest

Mackinac jis not mentioned again until
1670, when the name appears in the
The

before the

Relations of Menard and Allouez.
Hurons had withdrawn
Iroquois. However, a memoir of Den-
onville in 1688 says that the inhabi-
tants had been living there for over
forty years.”

Not 16, volume 11 of the Jesuit Re-
lations, referred to above, tells the
story of a missionary journey by two
West Lake
Huron, the whole length of the Upper

priests up the shore of

Peninsula. One of these priests was
taken sick at the Soo and was sent to
“

twenty
distant.” If the reader will refer to

the Huron Mission leagues
a map he will be interested to know
that it is just sixty miles from the Soo
to St. Ignace, straight across the lakes
from St. Marys—the place where “the
nations across the lakes” were granted
that
Marys itself would be about as near
as any other known mission at that
time and that is 243 miles from the
Soo.

In Michigan as a Province, vol. 1,
page 88, Fr. Lalemant is quoted as

a mission in same year, St

TRADESMAN

May 18, 1927

 

 

 

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MICHIGAN

TRADESMAN 17

 

being an unwilling witness in 1639, to
the execution of an Irequois chief, the
details of which he relates. These de-
tails are precisely the same as those
of such an execution which are told
by Huron Indians as occurring at such
an execution at St. Ignace, before Fr.
Marquette’s day there.

In Shae’s edition, vol. 2, page 1085,
a report had reached Fr. Christian Le-
Clerq, a Recolect, that the first settle-
ment at the Straits of Mackinac was
upon the island. In this reference he
is quoted as writing a letter in which
he makes it very plain that this was
not the case, but that it was on the
North side, where the Straits began.”

In 1654 there was a settlement at
St. Michaels Island in the mouth of
Green Bay. A rumor had_ reached
them that a war party of Iroquois was
coming their way and they decided to
In this settle-
ment were refugees from the massacre

erect a hasty stockade.

at Mackinac, who were very anxious
ideas “the black

them and used at

to build after the
given
From their d’scussion we

robe” had
Mackinac.
eet quite a little of the Mackinac
stockade, of interest in the study there
and also of interest because Fr. Bre-
heuf is quoted in another place, with
exactly the same plans for a stockade.

There is another question which is
growing more interesting the more I

follow it. To what, when and. by

whom was the name Mackinac in its
first form given. I have several au-
thorities to say that it was first ap-
North, of the
Straits and afterward moved to other

plied to a site just

places. I can trace it very close to
1635. I am very careful not to give
positive statements relative to “the
beginning of Michigan’ until I have
convincing proof. I do not say that
the name was given to the settlement
by Pr:
settlers there in 1635.
anything definite on this question, I

3rebeuf when he led the first
If anyone has

will consider it a favor if he will write

me about it. to my home at Howell,

Michigan. A. Riley Crittenden.
+2. -

What I Know About Chain Stores.
Written for the Tradesman.

Within the past few years retail gro-
cery stores operated by two different
chain systems have come under my
observation.

They demonstrate the advantage of
the cash and carry plan. They prove
that the public appreciate having every
item or line of goods distinctly price-
ticketed. They draw
their newspaper advertising, glaring
signs, distinctive colored fronts. But

customers by

we are not convinced that it pays any
better to trade at a chain store than
at the individually owned retail gro-
cery where managerial ability, system,
personality, dependability, prompt ser-
vice and reasonable prices are in evi-
dence.

IT know that at a chain store one
can buy a dozen bars of soap for less
than the prevailing wholesale price per
100 bars—for once or twice
that a satisfactory grade of salmon can
be had for less than the regular retail
grocer asks; but when you go again

I know

that brand is not in stock, but one at
the same price must be tried before
you know whether it pleases or not.

I know that at the chain store three
cans of corn or peas or beans can be
bought for a quarter which are satis-
factory—high quality—but when you
want another supply they have none
of those brands. You are told that
those were specials on certain days,
but regular two for a quarter goods.
We know that you can buy a box of
delicious, flaky crackers for fifteen
cents. a pound—once or twice—then
when you think you are buying the
same grade you later find them tough
and hard as chips.

I know that at the chain store you
can buy delicious corn flakes for less
than you ever bought such before. But
soon that brand is not in stock and
they offer you their own brand. You
try it and it is satisfactory; you buy
that brand again and ere the box is
used you decide to go to your old gro-
cer and get some other old standby.

At the chain store they have a car-
ton containing fifteen ounces of crack-
ers for twenty cents.
just what you want at 18 cents for 16

Your grocer has

ounces.

If you know a grocer in whom you
have confidence; one who knows you
by name and reputation, and who will
rectify errors or replace unsatisfactory
goods, why deal with strangers and
always be obliged to put your knowl-
edge of goods and
against theirs?

selling schemes

A leader may not always be a bait;
a special may not always be a decoy
and a low price may not always be a
part of a deceptive scheme, but you
cannot lose much by so regarding them
especially at the chain store.

E. E. Whitney.
++.
He Cheated Himself.

A striking story is told of a rich
man who wanted to help a poor car-
He hired the
carpenter to build a house on a hill-

penter and his family.

side and then went away on a long
journey. The carpenter said to him-
self. “My boss is away and I can use
shoddy materials and neglect the sup-
porting work that doesn’t show. The
house will be weak, but nobody will
know it.” So he built a ramshackle
house.

When the rich man came back, the
carpenter said, ‘Here is your house.”
“Thank you!” said the rich man.
“Here is the deed and the key. I’m
giving it to you.”

And the carpenter grieved that he
had robbed himself of a good house.

We reap what we sow. We have
to live in the house of life we build.
If we do shoddy work, if we “soldier”
on the boss, we pinch ourselves, shrivel
up and lose our ability to discern be-
tween right and wrong. We have to
live in such a house without character.
We have to live with ourselves!

It is a tremendous fact that each
one of us is building to-day the house
we must live in to-morrow. We can
build a palace or a hovel, a mansion
or a jail or a pigpen, but we must
live in it.

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18

MICHIGAN

 

 

May 18, 1927

TRADESMAN

 

DRY GOODS

Michigan Retail Dry Goods Associatior.
President—H. J. Mulrine—Battle Creek
First Vice-President—F. E. Mills, Lan-

sing.

Second Vice-President—G. R. Jackson,

Flint.

Secretary-Treasurer—F. H. Nissly, Yp-

silanti.
Manager—Jason E. Hammond, Lansing.

Hosiery Business Is Spotty.
Hosiery buying continues spotty, but
least some nice
One of the
active things at the moment is men’s
fancy half-hose, which have been doing
well for some time and which promise
to produce business for quite a while
yet. Another is women’s colored-heel
full-fashioned silk hose to retail from
$1.50 up. “Numbers” in these goods
to sell over the counter at $2.50 are
especially active. In addition to the
black heel and gun metal body combi-
nation that has been popular so long,
a nice business is being done in such
combinations as dark nude on light
nude, mauve on gray, a shade known
as mode on brown, and auburn on a
number of pastel shades. Black heels
on light-colored stockings of different
hues are also seen, but reports do not
agree as to how well they are liked.

in two directions at

orders are being taken.

—_.->—___

To Check “Evils” of Business.

A novel plan to check business abus-
es is being tried out by the United
Women’s Wear League of America.
It consists of a series of cards, each
of which takes a specific “evil” for its
subject. Each card points out just
how unfair to manufacturers is the
practice of the abuse it mentions and
shows how it hampers trade relations
between them and the retailers. The
cards are issued to members of the
league for inclusion with the statements
they send to retailers, and are signed
by the league. Among the things
touched on by the cards, which are to
be sent out in regular sequence, are
unjustifiable discounts, returns, insist-
ence on price concessions, etc. The
plan grew out of the number of cases
handled by the league in which re-
tailers attempted to “put something
over” on manufacturers from whom
they bought goods.

———_ oo

Luggage Buyers Still Inactive.

Manufacturers and selling agents of
luggage are somewhat discouraged at
present as a result of the continued
inactivity of luggage buyers for retail
stores, both large and small. Where,
ordinarily, retail buying begins about
March 15 for delivery starting around
May 1, this year practically no im-
portant orders have yet been placed.
This is particularly true of stores in
and near the city. Decoration Day is
generally looked upon as the beginning
of the travel season, and in former
years when this holiday was only
about a month off a substantial volume
of business had been placed. One of
the reasons for retailers’ holding off
this year was said to be the carryover
of stocks from last summer as a result
of the bad weather during much of
that season.

—_2++.—____
Favor Novelty Drop Earrings.
Novelty pendant earrings ending in
large “drops” are gaining steadily in

favor with buyers of popular-priced
jewelry. They may be had in sterling
silver, set with crystal. jet and imita-
tion sapphires, amethysts and other
colored stones, to retail at $3 and up.
Attractive neck chains to match them
are available to retail around $5 each,
and appear to be selling well. In
bracelets there is still a good call ior
narrow bangle effects in sterling. They
are worn in multiple, anywhere from
three to tweny being considered chic.
Some of them may be retailed as low
as 25 cents each. For children, brace-
lets embodying enameled animals in
color, connected by sterling links, are
offered at prices which will let them
be sold over the counter at a profit
at $1.50.

—_~+-+.>—__—

Revised Silk Throwing Rules.

Rules for the commission throwing
of silk, revised by a committee of buy-
ers and sellers of commission throwing
of the Silk Association of America,
have been approved by the Board of
Managers of that organization. The
revisions provide that transportation on
all incoming raw silk that is rejected
by. the throwster or ordered returned
by the owner shall be charged to the
owner. Property of the throwster
must be returned within sixty days
after shipment is received, the throw-
ster to pay carrier’s charges. After
this period the latter is entitled to pay-
ment for the unreturned property.
Some change has also been made re-
garding terms and waste allowance,
while other clauses have been added
to specify further the basis for com-
puting clearance and payment and av-
erage variation on skeins and twist.
Other revised clauses cover claims and
the price at which claims are to be
settled. Arbitration is provided for

under the procedure of the association.
———_>+>____

Containers With a Double Use.

Bath salts in novel as well as useful
containers are being offered by whole-
salers. The containers are of grackle
finish glass in hand painted cat and
dog shapes. After the bath salts are
consumed, the containers become bev-
erage sets. Another type is a pinch
bottle which, after the salts are emp-
tied, is filled with colored liquid and
serves as a lamp base. The container
is equipped with socket and wire, but
comes without shade. The cat and
dog styles are priced at $90 per gross
and the lamp types at $13.50 per dozen.
The salts are available in assorted

odors and colors.
—_— oo

Trends in the Silk Market.

Sheer crepes and tub silks lead in
present buying of silks. Prints are
moving more actively, but a good deal
of business yet remains to be placed
in these goods, according to converters
and printers. White silks are meeting
with a good call that promises to grow
with the approach of warmer weather.
Retailers have been in this market for
goods for sales and manufacturers are
clearing their stocks of certain kinds.
Prices on fall silks are being made on
a tentative basis and do not show
much change. Fall business from the
dress trade is expected to shape up
well.

MICHIGAN BELL
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Quotations Subyed ro Market Chenges:

Granp Rapios.Micn. Dec. 7th, 1926.

   
  
   
   
  
  
   
   
   

Mr. EB. H. Dickey
wichigan Bell Felephone Coe,
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Dear Mr. Dickey:-

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the improvement in the long distance service. We have from ten
to twenty calls a dsy, long distance, and we cen cheerfully say
that it helps materially in getting orders on Voigt's Creseent
flour and other Voigt producta.

io hope that the good service that you have been
rendering will continue and with best wishes, we are,

Very truly yours,

VOIGT MILLING ‘oo.

    

csv/aG

 

 

 

 

 

af '
Even the housewife who fails to sweep
in the corners, insists that her meat
and her groceries come to her neat and

clean.

K. V. P. DELICATESSEN

a high quality, low price paper that
protects, preserves and makes a good
impression. Ask for prices and samples.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO MICH., U. S. A.

GRAND RAPIDS PAPER BOXCo.

Manufacturers of
SET UP and FOLDING PAPER BOXES

G RAN DBD x A f £ 2 Ss M 1:.C 8 4

wf

 

 

 

 

 

 

G AN

 

 

 

 

 

May 18, 1927

Novelties Strong in Jewelry.

While the more staple articles in
popular-priced jewelry are not doing so
well at present as they might, there
seems to be no end to the call for nov-
elties. Merchandise of this character,
if priced right, needs very little selling
cfiort to move it. Among the newest
things offered to trade are gold-filled
flexible chain bracelets in the form of
serpents. The bodies have the appear-
ance of being scaled, the heads are
enameled in a life-like manner, and the
ends of the tails are coiled. The bodies
of the serpents pass through the coiled
tails, thereby making them adjustable
They can be retailed
profitably at $1.50 and up, while neck-
lets to match, also gold-filled, retail
at $2.25 and up. The latter are seen
with eiether single or double heads.

— eee —
Demand For Ribbons.

Although the situation in ribbons
has not been of the best for the spring
season, some firms are doing much
better than general market conditions
would indicate. Considerable stimula-
tion has been noted during recent
weeks by the demand from the coat
trade for ribbons to be used for bow
and sash decorations. The millinery
trade has has also been productive of
a fair call for belting and moire rib-
The men’s hat trade likewise
has been giving the ribbon mills or-
ders for fancy bands. Metallic fancies
will be prominent in fall ribbon lines.
The general tendency is still toward
ribbons of medium and narrow widths,
with satins having the volume turn-

to various sizes.

bons.

over.
—————_eo2eo_—_

Floor Coverings Sell Better.

Both seasonal specialties for prompt
shipment and fall lines of “regular”
carpets and rugs are selling better now
than was the. case not so very long
ago. The coming. of warm weather
has done much to stimulate the demand
for the former, in which grass rugs
Busi-
ness on “regular” lines that have been

are playing an important part.

opened for the new season is appar-
ently much better on the road than in
this market, this applying to lines that
were priced early last month. In dis-
tricts where shipments of goods from
the Smith auction have been received
and moved into consumption, buyers
are said to be laying down nice orders

for future delivery.
oo

Beige Tones Still Lead.

Beige shades continue their outstand-
ing leadership in color preferences in
silks. These tones now have close to
50 per cent. of the demand, according
to the figures of one large manufacturer
here. The favor of them is almost
three times that for greens, which
compose the second color group. Blues
of the Limoges and sea blue types
have third place, with grape, gray and
mahogany following in the order nam-
ed. In individual colors two beiges
are outstanding, followed by a gray
and a green.

—_—_~++>__
Buying of Bathing Suits.
Advance interest in bathing suits has
been good, and several leading manu-
facturers are credited with booking or-

 

MICHIGAN TRADESMAN

ders which will take care of scheduled
production. Novelty effects predom-
inate in women’s merchandise, with
somewhat of a similar trend also noted
in men’s lines. Contrasting stripes and
bandings are much used, together with
varied jacquard effects. The price
status of both worsted and wool gar-
ments is considered attractive and the
former kinds are said to be doing well.
Much business is yet to come from
retailers. Activity during the next few
weeks depends upon weather favorable
to an early opening of the beach and
resort season.
—_+.+—___

Summer Millinery Outlook Good.

Present prospects for summer milli-
In the higher-
priced merchandise an excellent busi-
ness is looked for during the coming
month in very large hats of fine Milan
or of Milan with crinol hair edging.
These are being shown to the trade in
colors, including light
blues, black, navy, tans and reds. Also
well thought of for summer use are
small or “pocket” hats of soft Italian
crochet in hydrangea, flesh pink, the
yellowish shade known as mellow glow
and other pastel hues. In sports hats
medium-brim felts promise well in the
pastel color ranges and also in natural
and ecru colorings.

are extremely bright.

a variety of

 

> <->

Platinum Prices Lower Here.

Platinum prices have eased off quite
a little recently under the softening
influence of the offering of what yes-
terday was described as “quite a large
quantity” of the metal by representa-
tives of the Soviet government. While
the New York market is nominally
firm at $104 an ounce for “soft” plati-
num, wholesalers are buying this grade
as low as $93. For platinum contain-
ing 5 per cent. of iridium for harden-
ing purposes, wholesalers are paying
$94 an ounce, while for that with 10
per cent. of iridium in it the price to
them is $95. The highest that “soft”
platinum has cost in this market in
the last year or so is $118 an ounce,
which was asked for it last fall.

—_+2+.-——

Slips Lead in Undergarments.

Slips continue among the most ac-
live selling items in undergarments, the
demand for them having been good
for some weeks. It covers crepe de
chine, metallic rayon, satin, broadcloth
and cotton garments. The recently
introduced sports slips are said to be
taking very well. New types of French
panties and nightgowns are also meet-
ing with a good turnover. The com-
bination garment featuring brassiere,
girdle and panty is being actively re-
corded. Chemises, shirts and dance
sets have not sold as well in the high-
er grade merchandise as was expected.
All types of rayon undergarments are
in demand for sales purposes.

—_—_~++.—____
Squared Up All ’Round.

Jones—Sorry, old man, that my hen
got loose and scratched up your gar-
den.

Smith—That’s all right; my dog ate
your hen.

Jones—Fine. I just ran over your

dog and killed him.

19

 

 

It Isn’t Easy To
Talk About

O MANY, AND NATUALLY, PERHAPS, IT

is not an easy matter to discuss with husband or
wife the matter of making a Will to protect the
family in case of death, but it must be done if those
left behind are to be properly safeguarded.

Trust companies are organized to care for Estates
in the best and most economical way.

A Trust company has continuous life; it always
is on duty and accessible when its services are re-
quired; it is supervised by the state; it has ample
capital to carry on its work and bring the experience
and judgment of many capable people to the man-
agement of properties committed to its care.

And its charges are no greater than are allowed
individuals, even those without experience or finan-
cial responsibility.

THE

MICHIGAN [RUST

COMPANY

JOHN DUFFY, Chairman of Board NOYES L. AVERY, President

The first Trust Company in Michigan

 

 

 

 

 

$2,800 South Bay Cities, Calif. 5% Sanitation District Bonds
Dated: October 1st, 1924. Due: 1400 October 1st,
1959; 1400 October 1st 1960. Denomination: 1000
and 400. Interest April and October 1st at the
County Treasurer’s Office, Los Angeles, Calif.

FINANCIAL STATEMENT

Real Value of Taxable Property —- Cs An en ___----$30,000,000
Assessed Value of Taxable Property -~--------------------------- 14,456,300
Total Bonded Debt including this issue HS ee 462,800

Population 20,000.
Opinion John C. Thomson, New York.
Price: Par and Interest netting 5%.

If interested, please write or wire any of the offices below:

VANDERSALL & COMPANY
410 Home Bank Bldg., Toledo, Ohio
29 So. LaSalle St, 1006 Penobscot Bldg.,
Chicago, Illinois Detroit, Michigan

 

 

 

 

 

 

 

RESORTERS AND TOURISTS

Buy a lot of Candy

Fill your show cases for this Big Business with

Bie

The Good Candy

PUTNAM FACTORY
Grand Rapids, Michigan

AGENTS FOR

JOWNEY'S

 

 

 

20

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

 

Let Us See Ourselves as Others See
Us.
Written for the Tradesman.
Most of us think we have a monopoly
other

of trouble. Regardless of the

fellow’s line of business, he seems to
have an easier time and fewer perplexi-

Nothing is so
as to get into our

ties than we have.
broadening, perhaps,
neighbor’s position occasionally, study
his problems and learn therefrom that
there are trials everywhere.

The farmer, for example—surely he
has plenty to contend with. I think
you have never talked with one, wheth-
potatoes in Aroostock

barley in Rock county,

er he raised
Maine,
hogs in Iowa or oranges

county,
Wisconsin,
in California, who would tell you any-
thine but his troubles. As for profits

why, to hear ‘em tell it, there is no
such thing in any kind of agriculture
All right. Listen to

Railway

or horticulture.
the Southern Pacific Com-
pany:

“Mr. Producer, put yourself in our
place. Suppose you had a farm or
factory with a physical value of $10,-
000 and you were subject to the same
governmental regulation as railroads.

“You would be limited to a return
of $575, or 534 per cent. on the value
Out of that $575
you would have to pay interest on
money borrowed for improvements and
equipment. If the operations of your
plant did not bring in a return of $575,
that would be your loss, for there
would be no guaranty that the dif-
ference would be made up from any

of your property.

source.

“If your return was more than $600,
you would have to give half of the
excess to the Government and you
could only spend the other half in cer-
tain definite specified by the
Government.

ways

“The Government would establish
the rates of pay for the labor you hired
and would fix the prices on the things
you produced. The Government would
tell you how many of your farm or
factory operations must be done and
require you to make detailed reports
on those operations.

“If like the railroads as a whole,
you had been unable for a number of
years to earn the $575 permitted, you
would have considerable difficulty in
borrowing money to make improve-
ments and purchase necessary equip-
ment that would enable you to attain
greater production at less cost.

“Tf like the railroads, you had been
unable for many years, despite the
greatest efficiency of operation, to earn
the $575 and those who purchased your
products kept urging the Government
to fix lower prices on those products—
what would you think?

“Railroad costs are as real as costs
in any other industry, and a railroad
must earn a reasonable return in order
to keep up its plant and give good

- . 9
service.
A time ago a citrus farmer traveled

MICHIGAN TRADESMAN

across the continent. The first morn-
ing out he ordered grapefruit in the
diner. He was scandalized to be
charged 30 cents for that service. His
order of cakes and sausage consisted
of two moderate sized cakes and two
sausage meat; and he had a
pot of coffee. Cakes and sausage were
65 cents, coffee was 20 cents.

True, the cooking was excellent and
volunteered to refill his

pats of

the waiter

coffee pot and made no additional
charge. He felt quite a bit better after
his breakfast. But that 30 cents for

grapefruit stuck in his crop, so that
he related it as a child might tell of
a bad bump on his head when he got
home.

The railroad charged him $1.15 for
But to furnish the car, the
the silverware, pay
the Pullman company’s royalty, main-
waiters, haul the diner and
hotel service
while traveling at high speed over the
$1.10,

as plain expense overhead—

that meal.
napery, the china,
tain the

otherwise render such
landscape cost that railroad
average,
with no charge whatever for the food.
How would a grocer like to run a din-
ing car system and depend on it for
a living? Bear in mind, too, that the
average check paid is less than the
average overhead—or was a short time
ago.

Men often are puzzled to know why
there is always demand for better
goods, better service; why merchants
who trade up are the successful ones.
This is the fact, regardless of whether
we consider individual merchants or
chains, personal service or non-service

stores. We find the explanation in the
following facts, taken from the
Optimist:

“Every market is constantly drop-
ping off from the top and just as con-
stantly building up from the bottom.
Each year 2,500,000 newly-born Ameri-
cans begin consuming, 400,000 some-
what older Americans are graduating
from high schools, 1,250,000 brides be-
gin housekeeping and 1,250,000 young
husbands begin spending their pay
envelopes in a different way.

“Each vear 2,000,000 families move
into new homes or apartments. And
hand, 1,400,000

Americans die, and perhaps an almost

then, on the other

number lose their productive
capacity. Thus, in a few years a mar-
ket may become entirely new; and it
beyond the influence of
good will previously obtained.

equal

may move

“The artillery of commerce must be
trained upon ever shifting targets. It
The target of
yesterday is passing out of range and

can never relax its fire.

to-day a new one is swinging into
view.”

“Confronted with this ceaseless
prospect of turnover, this constant

falling off of old markets and oncom-
ing of new ones, what are we doing?”

That is the crucial question. Are
we awake to the fact that every day
we must push for business and that as
knowledge of better
plus the: money to buy them,

folks grow in
goods,
there is room at the top for the go-
Ed. Swasey, of the
Hearst organization, comments thus:

getter of business?

(Continued on page 31)

May 18, 1927

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

COOKIE CAKES AND CRACKERS ARE
MOST DELICIOUS AND WHOLESOME.

 
 
   

YOU WILL FIND A HEKMAN FOR EVERY
OCCASION AND TO SUIT YOUR TASTE.

STE RPIECES

the Bakers Ai

an Prscuit (o
Grand Rapids,Mich.

WELLL LLL LLL LLL LLL LL LLL LLL LLL LLL

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

        

      

 

 
 

Z

LLL Ld dddddddddidiidlldéidddlidlbddlldidbiddbdte

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

WILL LLL ddadddaddaaddiiddddilllillldihidhiDdijllllése

ZZ

JTL LLL LLL LLL LLAMA AA MAMA

 

 

 

ON TO OMAHA — AND IDEAS!

Be sure to attend the annual convention of the National As-
sociation of Retail Grocers at Omaha, Nebraska, June 20th
to 23rd.

Find out what the other fellow is doing. Get together and
swap ideas with your brother tradesmen!

Remember: Omaha... June 20-23rd. Make it part of your
vacation trip! Get in touch with your local secretary or ask
your Fleischmann man.

THE FLEISCHMANN COMPANY

Fleischmann’s Yeast Service

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

May 18, 1927

MICHIGAN

TRADESMAN

21

 

MEAT DEALER

Veal in the Springtime.
The Spring of the year is the sea-
son when the little lambs gambol on

the green and is a time when the
lanky, shambling calf does a little
gambling, too; or, to be more exact,

the men who deal in them feel the ef-
fects of uncertainty in their transac-
tions, and uncertainty is the very es-
sence of gambling.
During the Spring
comes into market in large quantities
and so provides at times an unusual
supply. If consumers take advantage
of this period and buy veal more liber-
ally than usual as they do certain
other products, the gamble
is reduced, if not entirely
the transactions.
We have heard consumers say when

months veal

seasonal
removed,
from
asked to buy more of one
kinds of meat to help a
congested condition that they saw no
reason why they should depart from
their usual custom to help
did not know all they
had no interest in them. Such
not general, we be-
such an attitude
narrow one—devoid of hu-

they were

or another

someone
they and, tor
knew,
an expression is
and seems to
very
man sympathy.

lieve,
us a

Those who produce veal and other

things good to eat are doing what
consumers want done and what must
be done if they are to get enough to
eat. Consequently, there should be a
feeling of co-operation present, and
when opportunity comes to help those
who are doing worthy work it should
be grasped.

There are other reasons why con-
find it of advantage to

meats. During

sumers buy

seasonal periods of
heaviest production a large selection
meats are available
The tact that
work in helpful

of high aqualitied

at reasonable prices.
the consumer-buyers
with

agencies

producers and market-
lead to essen-
but rather to free
active movement of what is to be sold.
When demand is constant and in pro-
portion to what is to be sold, sudden
demoralizing drops in. prices do

harmony
ing
tially higher prices,

does not

and
result, and, what is more im-
portant, all meats are handled and sold
while perfectly fresh.

Healthy movement of
products means little loss through
spoilage or deterioration. Conversely,
when markets are giutted and demand
light it often happens that much good
food is lost or impaired in value. This
is an economic loss that cannot be re-
covered and it is bound to reflect in
later supply and prices. Veal will be
good during the next few weeks and
a little added thought to it as part of
the daily menu is recommended.

—_—_—_> >> ___
Ox Tail Soup.

There is something appealing in the
term “oxtail soup,’ and when it ap-
pears on the bill-of-fare in most res-
taurants and hotels the orders from
patrons come in thick and fast. A few
years ago the demand for oxtails was
not as general as at the present time
and sometimes they were sold very
low. Eyen now the cost of ox tails at

not

perishable

wholesale in most places where they
are sold is not high enough to wreck
National but still high
enough to make the packing and sell-
while

factor in the prices of the balance of

the Treasury,

ing of them well worth and a

something
that is
and its

the carcass. There is
flavor of the
any other,
makes the meal that
We
business
tails
small

about the soup

different from

stimulating effect

follows taste better. know of

places where a small has

been built up on ox alone, the

vendor supplying restaurants

and boarding houses. If this soup is
so good when ordered from menus in
hotels and other similar places it
must command respect
in the home; and it usually does. All
tails,

will be glad to do

when served

retail markets do not
but
so if he is requested to do so or will
fill orders for them if he is given time
For the
never tried this kind

Catry ox

every retailer

ta dO so, information of
those who have
of soup the following recipe is given:
The

Sary:

ingredients are
tail cut
pieces, one-half cup of cut onions, one-

following neces-

One ox into small

half cup of dried carrots, one cup sliced

potatoes, one-quarter cup of barley,
full salt,
teaspoon full white pepper,

full

top, a

one tablespoon

one table-

pearl barley, parsley or
little

tablespoonful caramel.

spoon

celery thyme and mar-

joram
The ox tail should be chopped at each

and one

joint, making the pieces from one to

two inches long; wash well in two to
three put on to boil with two
add
two
salt
minutes.

waters;
and one-half cups of cold water;
the barley and
hours; then add the
and boil for
Add the potatoes and boil for twenty
little
marjoram

boil slowly for

onion, carrot,
pepper; fifteen

paprika,
the
Serve with the pieces of ox tail.
that

oxen. AS 2

minutes; add a thyme,

parsley and and cara-
mel.
The

they are all

teri OX tail does not mean

taken from
most of the tails come
but this
they are
same.

matter ot fact,

and cows, does
the least, for
taste about
tail, weighing
upward of one and a half pounds, but
most are lighter in weight.

from steers

not matter in

all good and the

Some demand a heavy

———_> 2. -—

What a Risk.
Jock Sandy,
who agreed that they needed a drink.
But pooling their disclosec.
the fact that they enough money
for one drink only.

Two Scotchmen, and
resources
had
They

drink,

approached

the par, ordered «he and de-

bated for a while as to which should
drink the first half.
When a friend entered, they had an

inspiration.
“we hae just been
Won't you join

they said,
drink.

Som,
having a little
us?”

He took the proffered drink, disposed
of it and smacked his lips with appre-
ciation.

“Let’s hae anither,” he suggested, or-
dering a drink of each of them.

When Jock looked

Tom had zone,

at Sandy and said, “Weel, Sandy, it
wor-rked!”
“Ay, it worrked,’ Sandy replied,

“Dut ob, mon, what a risk!’

one-quarter

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Latest Arrivals — Strawberries, Pineapples, New Po-
tatoes, Valencia Oranges, Texas Onions.

 

 

 

 

 

Phone Automatic 4451

WHOLESALE FIELD

EEDS

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Street
Granp Rapips, MIcHIGAN

 

 

 

 

 

po

   

A.R.WALKER

 

il
oy
a. -
DETROIT Mm |

rn a || || ll

 

 

 

 

 

 

 

 

 

Always Sell
LILY WHITE FLOUR

“The Flour the best cooks use.”
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING COMPANY
Grand Rapids, Michigan

 

 

 

 

 

 

 

AWNINGS for

HOME, COTTAGE
OFFICE, STORE

Write or phone for Estimates
Flags, Camp Equipment, Covers
Boat Supplies

CHAS A. COYE, Inc.
Grand Rapids, Michigan

meen

 

 

 

 

 

22

HARDWARE

Michigan Retail Hardware Association.
President—C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

Selling Possibilities of Cordage and
Allied Lines.
Written for the Tradesman.

One successful hardware dealer
specializes strongly in the sale of rope.
This man sells approximately three
times as much rope as any competitor.

His success is due, not to any par-
ticular quality of the line he handles
but to the up-to-date selling methods
he employs.

To the uninitiated, up-to-date meth-
ods applied to the sale of so staple a
line as rope may sound odd; but suc-
cessful. dealers are discovering that
with the aid of good selling plans, rope
is a profitable line to handle.

A good many dealers regard their
staple lines with complete indifference.
Rope is such a line. You probably
have it in stock; and probably the
stock and assortment are adequate to
meet normal demands.

The usual method of storing rope is
to place the balls somewhere in the
store basement, with an unwound
piece of each sticking up through a
hole in the floor. This is a handy
method of storing the rope and a labor-
saving means of getting at it quickly;
but a rather poor way to advertise the
line.

Rope will stand advertising. Yet
it is the rare and exceptional dealer
who takes the trouble to put ona win-
dow display of rope. The average
dealer regards such a display as hardly
worth the trouble.

Yet such publicity pays. One dealer
who undertook to push the sale of
rope by newspaper advertising and
window display observed an increase
in sales right from the start. Ultimate-
ly he was selling three times the quan-
tity he had sold before. Some of this
was business no one would have got-
ten: new business developed by pub-
licity.. Much of it was business taken
away from the competitive dealers
who stuck to old methods.

The sale of the rope itself is not
the sole consideration. Among the
many lines in every retail trade, there
are a few articles which, when sold,
help to sell other goods. This used
to be, and to some extent still is, what
the farm wagon does for the dealer in
farm machinery. And rope does very
much the same thing for the hardware
dealer. A good line of rope well sold
is a splendid advertisement for the
hardware store.

The dealer who goes into the sub-
ject thoroughly will find a large actual
demand for rope, and a larger poten-
tial demand—a potential demand that
can be developed by aggressive sell-
ing methods. In rope there are
numerous different sizes, each size
suited for some particular purpose.

The dealer should remember that
che larger the variety of sizes he car-
~ies, the better his chance of pleasing
and satisfying his customers. Quarter
inch, three-eighths, one-half, _ five-
eighths, three-quarters, seven-eighths,

MICHIGAN TRADESMAN

one inch, one-and-a-quarter, one-and-
a-half inch, all have their special uses.
Thus, for halter ties, one-half and
three-quarter inch rope are the popu-
lar sizes; most farmers preferring to

. use for this purpose as light a rope

as possible.

One dealer, though he was not lo-
cated in a “cow country,” contrived to
build up a substantial trade in lariat
ropes. Nearly all the farmers and
farm boys, the cattle buyers and many
others had occasional use, and some
of them very frequent use, for the
lariat. Some farmers purchased stand-
ard rope and manufactured their own
lariats from that; but standard rope
wasn’t entirely satisfactory. This
dealer studied the problem. He took
time to work it out for himself. He
found ultimately that seven-eighths,
hard-laid rope exactly met the require-
ments. This rope would not kink or
snarl. It ran free, and withstood the
hardest usage to which a lariat could
be put.

Having found the exact rope that
would give satisfaction for lariat pur-
poses, the dealer proceeded to feature
that rope. Hence, his ultimate prac-
tical monopoly of the lariat trade.

The quéstion, “How can I boost my
rope sales?” is answered very simply.
You must know your goods; be able
to effectively describe their good qual-
ities: then describe them—using your
window display, newspaper space and
personal selling effort to this end.

Here is a suggested bit of descrip-
tion calculated to appeal to average
individual who requires rope:

“Our big rope sale is now on. We
have the best and most dependable
line of rope that is manufactured. No
other line would satisfy you or satisfy
us. We carry no second grade stock,
doubtful mixture or shoddy stuff.

“Why is our rope the best We are
glad to tell you why. It is the best
because it is made of the highest grade
manila fiber, full size, long wearing
and flexible. We have a full assort-
ment of all sizes. Please look at our
window display and come in and see
our stock.

“If you need it, we have it.”

When the shrewd hardware dealer
puts on his window display of rope, he
does not confine that display to the
rope alone. If the season is right
(anywhere between March and No-
vember) he displays hay carrier out-
fits as well.

Why? Because the hay carrier out-
fit is made principally of rope. The
erdinary hay carrier outfit requires
160 feet of three-quarter inch rope,
and 70 feet of three-inch rope. This
is sufficient for a barn 60 feet long.

The dealer is well advised to dis-
play. advertise and sell complete hay
carrier outfits. No farmer builds a
barn nowadays without equipping it
with the modern outfit for carrying in
the hay. Many old barns are being
equipped with these outfits.

Then the outfit for stacking the hay
on the ground is also worth showing.
This outfit (for a 50 foot stack) will
require 150 feet of galvanized cable,
130 feet of three-quarter inch rope,
and 75 feet of three-eigkhths inch rope.

May 18, 1927

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
_ Goods and

Fishing Tackle

 

 

 

 

 

 

BROWN &SEHLER

COMPANY

“HOME OF SUNBEAM GOODS”

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment

Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

COMPLETE LINE OF NESCO STOVES
Nesco dealers are increasing their sales because
they offer the housewife the combination she
demands—quality merchandise at an attractive
price.

The new 1927. The greatest of range value on the mar-
ket. Built-in oven, right or left, with thermometer.
White porcelain surfaces.

sterStevens&Co.

Founded 1837

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

 

 

 

 

 

THE BEST THREE
AMSTERDAM BROOMS

White fwan GolddBond

PRIZE
AMSTERDAM BROOM COMPANY
41-55 Brookside Avenue, Amsterdam, N. Y.

 

 

Decorations losing freshness
KEEP THE COLD, SOOT AND DUST OUT

Install “AMERICAN WINDUSTITB” all-metal
Weather Strips and save on your coal bills, make
your house-cleaning easier, get more comfort from
your heating plant and protect your furnishings
and draperies from the outside dirt, soot and dust.
Storm-proof, Dirt-proof, Leak-proof, Rattie-proof.
Made and Installed Only by
AMERICAN METAL WEATHER STRIP CO.
144 Division Ave.. North
Citz. Telephone 51-916 Grand Rapids, Mich.

 

wanaacaeneanntoanent st rhiiae

 

 

 

 

 

dit NR INES SAA NBSEE ANE AK ah US eto rao AEE

acta cares

to omental neal Ree iA aeRO

since Ea KCnaN UR arise

 

 

 

 

May 18, 1927 MICHIGAN TRADESMAN 23
These haying outfits help materially quality; and, while meeting mere price Ala!
Uae 54 it is competiti i cessary educate we
to promote the sale of rope. 50 oo cc mpetition if necessary, to 1 : A Great Advertising Feature Corduroy Cords
worth while to feature them, quite your public to the fact that quality for Your Store te
apart from the immediate returns. goods are worth the difference. And, le ic Gaus Oa-Lie Bee Can- c
It is worth while for the dealer as in general, aggressiveness on the deal- dler you can candle eggs on your Your
: oe tein oe 3 Soa icty watza ad- ‘counter conveniently and in the
a preliminary to developing this busi- ers part, good display, energetic ad cae i yale customers. Next Tire

ness to take time to thoroughly in-
vestigate the possible uses of rope in
his community. Then study the vari-
ous classes of rope, and their adapt-
ability for various purposes. Know
what sort of rope to recommend for
each specific purpose.

Assisting the customer to select the
right-size rope for his needs is not
diff cult, provided the dealer under-
stands the business of selling rope.
For instance, a rope too large for a
certain purpose should never be recom-
mended. Take the hay catrier, for
example. The rope sheaves on the
average carrier will take anything
from a three-quarter to a one inch
rope. However, the one inch is too
heavy for the purpose and the retailer
who hopes to keep on the good side of
his customers will so inform them.

The hay carrier outfits for the barn
and the field stacking outfits are not
the only opportunities for the dealer
in this direction. The slings for hay
wagon or the grapple fork for unload-
ing, are included in the list. If a man
wishes to unload his hay with slings,
sell him slings. If he prefers a grapple
fork, sell him the grapple fork. In
some sections harpoon hay forks are
demanded. The wide-awake dealer
usually carries three sizes of these im-
plements. The 25 inch tine harpoon
fork is often used; for handling straw
and alfalfa longer tines are often more
convenient.

The successful handling of
twine depends on selling in large quan-
tities. A ball here and there doesn’t
Lt 1s nec-

binder

make money for the dealer.
essary to go out after the big business
and get it.

Newspaper advertising and window
display will materially increase the
sale of binder twine. One dealer in
the Middle West has exceptional suc-
cess in this line; which is all the more
remarkable because he carries on busi-
ness in a section where wheat and oats
are not the principal farm crops. He
binder twine, however, in
seasonable window displays; adver-
tises it: shows it prominently inside

features

the store; and canvasses every farmer
who comes in to secure his binder
twine trade.

These methods may seem common-
place. But display and personal sug-
gestion are both powerful factors in
swinging trade.

Some dealers make excellent use of
the rural telephone in selling rope,
twine and accessories. A little time
spent each evening, or at some other
convenient portion of the day, calling
up farm customers and prospects, will
usually bring in considerable business
that might otherwise go elsewhere.
“Tf you haven’t time to come in, just
phone me,” is the slogan of one wide-
awake dealer in catering to this trade.
And when the farmers are busy in the
fields, any time-saving service is apt
to be appreciated.

In selling cordage it pays to stress

vertising and wide-awake, intelligent
salesmanship make the difference be-
tween big business and a just average
trade. Victor Lauriston.

——_+--+>—____
Standard Packing For Bolts and Nuts.
The National Committee on Metals
Utilization, Department of Commerce,
is planning to call a conference for
March 23 in Washington on the sim-
plification of the packing of bolts and
nuts. The Bolt, Nut and Rivet Manu-
facturers’ through its
committee on standard packing, has
submitted proposals for reducing the
number of sizes of containers now used
in handling, packing and shipping bolts
and nuts. of the current
practice was started in 1924. It has
been stated by Chair Ralph Plumb, of
the Standardization Committee which
conducted the survey, that “these lists

Association,

The survey

have been prepared after a_ careful
study of orders received, and are the
result of six different methods of ap-
proaching this subject. While the
quantities noted on these lists are, in
a number of instances, a radical reduc-
tion from the general packing list now
in use by the industry, the committee
is of the opinion that this reduction
in quantity and weight per case will
not increase packing costs, but, on the
other hand, will decrease same as it
moves a large number of sizes from the
mixed case list and its expensive pack-
ing, to the straight case list and its
lower costs.” It is estimated that
1,250,000 tons of steel are con-
verted annually into bolts, nuts and
rivets, and that under the program
for dis-
and users, as well as pro-

there will result economies
tributors
ducers.

——_—_+ 22>

Automobile Epitaphs.

Lies slumbering here one William Lake;
He heard the bell, but had no brake.

At 50 miles drove Allie Pidd;
He thought he wouldn’t skid, but did.

At 90 miles drove Eddie Shawn;
The motor stopped, but ‘“‘Ed’’ kept on.

Here he sleeps, one Johnny Fonker;
He rounded a turn without a honker.

Down in the creek sleeps Jerry Bass;
The bridge was narrow—he tried to pass.
Beneath this stone sleeps William Raines;
Ice on the hill—he had no chains.

Here lies the body of William Jay,
Who died maintaining his right-of-way.
And here’s what's left of Samuel Small;
Hle paid no attention to “slow” signs a-tall.
Here lies all that’s left of Harry;

At the railroad crossing he did not tarry.

John William Jones lies under this thistle;
He didn’t heed the choo-choo's whistle.
—_—_»+-.—___-

How She Fooled the Man.

The girl about to travel alone was
warned not to talk to strange men.

At the station the conductor said:
“Where are you going?”

“To Detroit,” she answered; so he
put her on the Detroit train.

As the train pulled out she looked
back and said:

“Fa, ha, I fooled him that time. I’m
going to Chicago.”

 

Grant Dalite Egg Candler
In use by 90 Percent of the Produce
Dealers in the United States.

Model 3 for use with $7. 00
electric light. Price

With kerosene lamp ceca, and

special reflector (for use where no
e'ectric lights are available)

Price, $8.00

Grant Egg Candler Mfg. Co.

 
 
 
 

Be a

Corduroy [|

.-Built as good |
as the best and
then made better p }
by the addition B
of Sidewall

Protection

THE os eal ee co

Side wall Protection

 

 

Added ks atl ‘a tated
Patented and Visible Plus Feature

 

 

 

 

 

 

 

208 N. Wells Street Chicago, Ill.

 

 

 

 

Link, Petter & Company

(Incorporated)
Investment Bankers

6th FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

 

IVAN WESTENBRUGGE

Grand Rapids - Muskegon
Distributor

Nucoa

The Food of the Future

CHEESE of All Kinds

ALPHA BUTTER

SAR-A-LEE

BUST FOODS

HONEY—Horse Radish
OTHER SPECIALTIES

Q wlity-Service-Cooperation

 

A COMPLETE LINE OF

Good

Brooms

AT ATTRACTIVE PRICES
ar
MICHIGAN EMPLOYMENT
INSTITUTION for the BLIND

SAGINAW W.S., MICHIGAN

 

 

 

 

 

 

 

Henry Smith
FLORAL Co, Inc.

52 Monroe Avenue

GRAND RAPIDS
Phone 9-3281

 

 

 

 

 

 

ASK FOR

 

A variety for every taste

 

 

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly Ist May
Picking and is one of the very
highest grades sold in the U. S.
If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER
337-39 Summer Ave.,

N. W.
GRAND RAPIDS, MIC#I.

 

 

 

 

 

*Grocers’ Records that Talk”’
Write for our FREE BOOK

BIXBY OFFICE SUPPLY CO.
Grand Rapids, Michigan

 

 

 

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Bg A i nN IB a Nae a

24

MICHIGAN TRADESMAN

May 18, 1927

 

COMMERCIAL TRAVELER

AROUND CAPE OF GOOD HOPE

 

 

Fourteenth Lap of a 22,000 Mile Ocean
Trip.

Port Tufk, Egypt, March 25—
Leaving Mozambique at 7 p. m. Sunday
we arrived at Dares-Salaam Tuesday at
7 a. m. There does not seem to be any
literature on board about this place, but
the purser says it was the capitol of
German East Africa, now under British
protectorate. The name given on the
only map on board shows it as “Ter
Dutanganka.”” From this place there
is a railroad running 600 miles due
East to Lake Tanganyika, which sep-
arates this territory from Belgian
Cor~>.

We anchored in a good sized harbor
surrounded by small islands three
miles out from the town. Went
ashore in launches. The Germans
built some good looking structures
along the water front. Back further
are cocoanut groves with native thatch-
ed huts laid out by dirt streets. There
is said to be a population of 52,000, of
which 500 are white. They have a big
country back of them about 600 miles
square. Ivory and copra are exported
from this territory.

A South African on board said Gen-
eral Smutz was up here during the
kaiser’s war to dislodge the Germans
and that the English had 300,000
troops, mostly natives, from British
points and lost during the war 60,000
in different engagements with the Ger-
mans.

We sailed at 2 p. m. for a three hour
run to Zanzibar. At some of the ports
we saw the native women clothed with
strings of beads—rather scantily dress-
ed—then we came back to the ship
and saw some of the vounger women
passengers lounging on the steamer
chairs in abbreviated bathing costumes.
There seems to be at least one differ-
ence. Whereas the native with the
least bead girdle on is the best looking
of the bunch, on the boat the homeli-
est girls seem to wear the most ab-
breviated bathing suits.

Sailing at 2 p. m. up the coast be-
tween the shore and numerous islands
on our ee side, we reached
Zanzibar at 5 p. m. Probably no other
stop since leaving South America has
been talked about as has this. port.
Most of us since our first geography
lesson have known of it. There has
been a romantic fragrance woven about
it because of its reputation as an
island where spices come from, par-
ticularly cloves. It is estimated that
there are 48,000 acres with five million
trees devoted to this product, with an
output of seventeen million pounds.

Zanzibar has one of the best harbors
in Eastern Africa. It is an island of
640 square miles, twenty-three miles
from the mainland. The island has a
population of 200,000. It was  pur-
chased from Germany in 1890 in ex-
change for Heligoland in the North
Sea. It is supposedly governed by a
sultan, but Great Britain pavs him a
salary and the island is administered
by a British high commissioner and
a British president. Its revenues in
1924 were $2,081,500; its expenditures
$2,500,000; its exports about one mil-
lion and its imports about nine hun-
dred and fifty thousand dollars. Most
of the trade between East Africa and
the Arabian and East Indian ports go
through this port, although of late
vears Mombasa is getting a larger
share of this business.

Entering by steamer from the South-
ward the buildings along the shore are
very conspicious, as the houses are
dazzling white and can be seen for
many miles before anchoring a mile
from shore. The town itself, under
the native name of Unguga. has a
population of 35000! The buildings
are of concrete, with little streets most

ef them not wide enough for rick-

shaws, and are very irregular winding
and twisting around like a maze. There
are many shops and small manufactur-
ing rooms in which they are carving
ivory, making jewelry, etc. The shops
are mostly run by East Indians and
their display of ivory necklaces, brace-
lets, cigarette holders and cases and
all kinds of native animals are so at-
tractive it is almost impossible to get
away without buying.

We were taken on an auto ride out
to the clove plantations at Bu-bu-bu.
Our driver, who spoke very good Eng-
lish, said they had sixteen passenger
ships call here every month, eight
North and eight South, besides the
regular cargo steamers. The town
shows off from the ship better than
any place we have been, extending
along the beach for half a mile. The
afternoon sun on the red roofs and
white and soft vellow buildings, makes
a real picture. Some of the merchants
have their wares on deck and, as the
boat sails at 5, bargaining is going
fast and furius.

One of the interesting sights on
shore was the afternoon outing of the
sultan. The palace guards, in military
uniform when the bugle blew, stood at
attention. The sultan, dressed in an
Arabic long frock coat, with a military
collar and red fez, came out and took
a seat in his carriage, which was lined
with red plush. It was hitched to two
fine looking horses, with a driver in
a red coat and two footrnen also dress-
ed in red. He saluted the passengers
who stood at the gates to see him and
they, of course, returned the salute,
as royalty, be it ever so humble, is al-
ways an interesting sight to most of
us. What we all enjoyed was that it
was so cool, as everybody had been
forecasting a very hot day here.

We Michigan people think our State
is a good one and that Grand Rapids,
on account of the furniture industry,
is as well known as any of the cities
of the United States, but our pride had
a fall when a passenger from New
Jersey, probably never having been
West of the Jersey marshes, said,
“How did you people out West ever
learn of this trip?” We were so limp
for a minute that we could hardly think
of a reply adequate to the remark. An-
other passenger who has been every-
where, but who has evidently not
given much attention to geography.
said. ‘When I come down here on my
next trip 7 am going up the West
coast of Africa. It is so much cooler.”
Evidently with the hazy idea that the
equator ran North and South through
the East coast of Africa.

Mrs. Boltwood is the mermaid of the
passengers. She has been in the pool
every day when we are at sea and at
every port where we stayed long
enough she has been in surf bathing.
The inside pool hours for women are
10 to 12 and a number of ladies are so
enthused bv the pleasure Mrs. Bolt-
wood gets out of it that they decided
to take swimming lessons and a num-
ber of them have become very good
swimmers.

Talk about swimming the English
channel. Our friend can go them one
better by having swam round the Cape
of Good Hope and through the Red
Sea via the Asturias swimming pool.

March 17 was a great day. We
crossed the equator on the Northern
lap of our journey and celebrated St.
Patrick’s day with the dining room
ablaze with green flags, green balloons,
green dresses, green neckties and green
hats. A cool breeze blowing and
everybody happy.

Wednesday p. m. March 16, to Mon-
day a. m., March 19, en route to Aden,
sea smooth and comfortable breeze
blowing. Every novel which has ever
been written about:Aden speaks of its
being so hot, but when we landed at
9 a _m.a cool breeze was blowing and
it was very pleasant on shore.

Aden is the only harbor of any im-
portance on the North shore of the
Gulf of Aden, It is a coaling station

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mer.

 

 

 

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.

New Hotel with all Modern Con-
veniences—Blevator, Etc.

150 Outside Rooms
Dining Room Service

Hot and Cold Running Water and
Telephone in every Room.

$1.50 and up
60 Roms with Bath $2.50 and $3

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$1.50, $2, $2.50 and up per day.

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

Four Flags Hotel
NILES, MICH.
80 Rooms—50 Baths
30 Rooms with Private Toilets

Cc. L. HOLDEN, Mgr.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ete Michigan

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in al!
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.

RESTAURANT AND GRILL--
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

 

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GrorGE L. CROCKER,
Manager.

 

"THANKS:
DETROITS

Facing Grand Circus Park,
the heartof Detroit. 800
pleasant rooms,$2.50 and up
Ward B. James, Mgr., Detroit, Mich.

ULLER

 

 

Wolverine Hotel |

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home

 

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

oe

_ poms

 

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'

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May 18, 1927

MICHIGAN

TRADESMAN

 

25

 

for vessels to East Australia, New
Zealand and South Africa. The rain-
fail is comparatively small. The Gulf

of Aden is 460 miles long and 125 to
220 miles wide. The territory of Aden
is a peninsula, about eighty square
miles, and is a British possession. The
Strait of Bab el Mandel, the entrance
from the Gulf of Aden into the Red
Sea, is fourteen miles wide, divided by
Perin Island into Large Strait and
Small Strait. The Island is about two
miles wide and two miles long. The
town claims a population of 50,000, has
a fort, barracks and a number of sol-
diers. It is the Gibraltar of the Red
Sea. There is one long street across
the Gulf front, with good looking
buildings and three and four stores of
white stucco. Back of this are sev-
eral streets of native buildings and
about a half mile back from the shore
are volcanic rocks or hills about half
a mile high, on which is situated the
wireless station and fort. The shops
have the usual display of fans, ivories,
etc.

We sailed at 1 o’clock Monday aifter-
noon and Tuesday in Red Sea very
comfortable, good breezes blowing.
Wednesday morning at 7 o'clock we
stopped at Port Sudan, about one-third
of the distance to Port Said. Port
Sudan has a harbor about a mile long
and 1500 feet wide, dredged out of the
sand to a depth which enabled our big
ship to go up to the dock. It has a
number of good warehouses, big coal
docks and oil tanks. There were four
big ships in the harbor discharging
cargo. It is the port for the Sudan
and railroad runs from here to Khar-
tum, a city of 25,000.

We sailed at 10 o’clock Thursday on
the Red Sea so cool we had to change
t- heavier clothing. Friday morning
we land at Port Tufik and take train,
some for Cairo and some of us for a
three day visit to Jerusalem, then back
to Cairo. From now on we are going
over same ground I covered in my
Laconia letters, Naples, Monoco, Gib-
raltar and England.

I hope some of the Tradesman read-
ers have derived pleasure in reading
my descriptions of the points we
touched in South America and Africa.

Cc. C. Follmer.

——_>+>—___

Gabby Gleanings From Grand Rapids.

Grand Rapids, May 17—Seymour W.
Johnson, who represented Foster,
Stevens & Co. a great many years and
who left about a year ago to travel for
Standart Bros., of Detroit, will be back
on his old territory for Foster, Stevens
& Co. within the next month. He has
been living in Battle Creek during his
connection with the Detroit concern,
but will soon again take up his resi-
dence in Grand Rapids. Mr. Johnson
is a member of No. 131 and will be
welcomed back.

Two weeks ago a paragraph in these
columns announced that R. W. Bent-
ley, representing the Blackmer Pump
Co. in Michigan, had been transferred
to the Philadelphia territory. This
was all wrong, probably due to the in-
experience of the writer. It was the
genial Rolland W. Otten, Conductor
of Grand Rapids Council, No. 131, who
should have been the subject of this
article. Raymond W. Bentley, the
Senior Counsellor of No. 131, is still
successfully representing the Wood-
house Co. in Michigan.

The meeting of the Salesmen’s Club
of Grand Rapids Saturday, May 14, was
in charge of Mrs. R. H. Randall, Rev.
Whittemore, the new rector of Grace
church, gave a very interesting ad-
dress on “Personality,” which was
particularly adapted to salesmen. Geo.
H. Clark, Sales Manager for the James
Bayne Co., of Grand Rapids, very
kindly rendered a couple of baritone
solos, ably assisted at the piano by
Mrs. Ernest B. Ghysels.

The Convention Committee for the
Grand Council meeting to be held in

Grand Rapids June 9, 10 and 11 are
making preparations for the largest
convention ever held by the Michigan
Grand Council, United Commercial
Travelers.

The meetings of the Salesmen’s Club
of Grand Rapids, whic: are held in the
Rotary Room of Pantlind Hotel, at
12:45 p. m., each Saturday, have been
in charge of the ladies of the Club,
during the mo.ith of May and they are
increasing the attendance and interest
by the splendid programs and the fine
spirit of good-f.ilowship that prevails.
The meetings tur the year of 1926-
1927 will close w::1 a memorial meet-
ing on Saturday, 4. ay 28, at the usual
hour of 12:45 p. m. It is very fitting
that this meeting si.al! be the best of
the year. The his:ory of Memorial
day is one of interest. During the
dark days of the civil war some of the
wives, daughters an widows of sol-
diers in the Confede 1:e Army met on
some of the battle .e.!s in the South-
land in the Sprin: ot the year and
strewed flowers 1)0n the graves of
their fallen dead ‘vho gave their lives
in the ‘Lost Ca'.se.” The sentiment
and reverence which prompted them
to so honor the'r dead made a strong
heart appeal to people of the North
who had lost loved ones in that grim
struggle to preserve the United States
of America and they also placed
flowers on the graves of their own
dead and thote who died that the Na-
tion might :ive, although the graves
were nameless. This sentiment con-
tinued to develop. until 1868, when
General John A. Logan, then Com-
mander-in-Chief of the Grand Army
of the Republic issued an order to the
members that May 30 of each year
should be observed by them asa
Memorial day for their fallen com-
rades. Most of the states in the Union
have adopted this date as a memorial
day and the observance of it has be-
come almost universal by all of us, but
is especially emphasized in military
organizations. The meeting for May
28 is in charge of Mrs. L. L. Lozier,

_ who has engaged Dr. George H. Mc-

Clung, pastor of the First Methodist
Episcopal church of Grand Rapids to
deliver a patriotic address. The Club
will also be favored with patriotic
readings and songs. No effort will be
spared to make the closing meeting
one of the strongest of the year. The
attendance of all the members who are
in the city on May 28 is desired and
expected. Roy H. Randall.
——_->

When On Your Way, See Onaway.

Onaway. May 17—Clifford Schlienz,
the genial proprietor of the Schlienz
restaurant and ice cream parlor, is now
nicely located in the Stone building,
just across the way. With the added
room, nicer location, new fixtures and
that famous smile for which Clifford
is so noted the tourist, as well as the
local trade, will be nicely taken care of.

Mr. Banks, at one time a_ hotel
keeper in the adjoining town of Tower,
is making a short stay in the city on
a return trip from the West.

Mrs. Small and daughter, Miss Ruth,
formerly engaged in the grocery busi-
ness in Onaway, have returned from
the West. They say Michigan is still
in the lead for a State in which to live
and enjoy life.

Mr. and Mrs. E. V. Smith, expert
piano tuners of Boyne City, are busy
calling upon their numerous customers
this week. There will be no discord
hereafter, for Ed. knows his business.

Everything points to a busy season
in Onaway and vicinity. Now comes
the 10,000 acre alfalfa booster society
and the farmers are signing up rapidly
in response to the action taken by the
County Agricultural Society and the
county agent. The merchants are also
sponsoring this movement by mailing
out literature and posting their show
windows. In the near future the sur-
rounding fields will present a beautiful
sight and the well filled barns will pro-

vide the rich food for all the thorough-
bred cattle which are rapidly being
developed hereabouts. “Back to the
Farm” is already becoming the cry
and why not—is it not the only life?

Here comes a new industry for Ona-
way. Preparations are being made to
install a garment factory on the sec-
ond floor of the Gumm brick block. It
is intended to have the machinery run-
ning in thirty days. It will furnish
labor for from seventy-five to 150
hands, as the business increases. Suf-
ficient local help has been secured and
the hum of wheels will soon be heard.

Palmer McMillan has returned to
assume his duties with the Onaway
Lumber Co., where he was formerly
employed. This company is supply-
ing large quantities of lumber and
building material, interior finish and
everything that goes with it for the
many cottages that are being built at
the Lake. Better and improved farm
buildings are also springing up, creat-
ing a demand for material that is up-
to-the-minute.

Now comes the big event; going the
clean-up proclamation one better. The
city under the management of Vern
Tran is going to improve Pine street,
one of the busiest streets, by grading
and graveling. The City Commission,
the Community Council and the public
in general will take a hand in this mat-
ter. Yes, and the public schools in-
tend to dismiss for a day and everv
teacher and the pupils will don work-
ing clothes and how things will fly;
this will end up with a big supper and
a dance celebrating the event. As this
street leads directly to the school
buildings seeking an education will
soon be smooth sailing.

You should see the broad smile on
the face of Mayor Ott. He landed a
seventeen pound shovel nose pike on
one of his recent trips and the photos
prove the story. He says wishing for
them doesn't get "em—you have to go
after ’em.

_ U.S. 23 formerly M 10, has received
fresh surfacing coats and is as smooth
as a floor. We welcome you. “When
On Your Way, See Onaway.”
Squire Signal.
>>>

Detroit Wholesale Merchants Elect
New Officers.
Detroit, May 16—William Brown,

general manager of the Carey Co., ol
Detroit, and vice-president of the
Phillip Carey Co., of Lockland, Ohio,
was elected president of the Whole-
sale Merchants’ Bureau of the Board
of Commerce last week by the new
Board of Directors at its organization
meeting. George R. Treble, treasurer
of Lee & Cady, was elected vice-presi-
dent. E. E. Prine, who has been sec-
retary of the Bureau for eight years,
was re-elected. Mr. Brown has been
a director of the Bureau for several
years and served on several important
committees. Mr. Treble has also been
a director for a number of years and
has served on the Legislative Com-
mittee of the Board.

The Directorate of the Bureau is as
follows: T. F. Ferguson, Wm. Brown,
W. W. Thompson, F. J. Martin, W.
B. Campbell, Geo. R. Treble, W. C.
McLaughlin, Howard J. Harvey, W.
B. Hazelton, F. W. Woolrich, T. J.
Marsden, A. H. Nichols, H. F. Mur-
phy, F. B. Farmer, Henry Barmby,
John W. Ladd, T. C. Carey, Geo. F.
Minto, C. J. Peck, Carter Sales, F. E.
Bogart, O. L. Heath, J. G. McPher-
son and J. L. Buell.

The Wholesalers’ Bureau has just
completed one of he most active and
flourishing years in its history. During
the ten months of the past fiscal year,
which was shortened by advancing
the Board’s fiscal year to end June 30,
instead of August 30, the Wholesalers
conducted ten trade promotion trips
out into the territory where 3,342 re-
tail merchants were guests of the
wholesalers at luncheon and dinner
meetings.

Jim Golding in New Field.

Detroit, May 17—James M. Golding
has severed his connection with A.
Krolik & Co., where for years he has
been the sales manager, and has gone
into the real estate field in the border
cities of Ontario. He is widely known
among the members of the Board of
Commerce and was for years an active
worker with the Wholesale Merchants’
Bureau. As a mark of appreciation

for his services each member of the

 

salesmen

fifty-five
came to Detroit at his personal expense
from all parts of the territory in order
to attend a pretentious farewell ban-

force of

Krolik

quet tendered by the salesmen who
had worked under his direction. To
his new field Mr. Golding brings a
wealth of sales and executive experi-
ence, which, combined with his
knowledge of Canadian real estate,
will be of the utmost value to him. He
expects to have his new concern in
operation in the very near future.
++.

John Parker’s Business
Boyne City.

Zoyne City, May 17—Over twenty
years ago J. H. Parker came to Boyne
City and started a small grocery busi-
ness in the South end of town. As the
years passed, this grew into a good
sized general Not a
department store, but one in which one
could go in and buy anything from a
pin to an automobile, and from a peck
of potatoes to a side of beef, not to
mention a little loan, to help out on
the rent or take the “missus” to the
fair. John was a book-keeper, clerk,
hauled freight and delivered goods, any
time of day or night. He has made a
lot of friends and some money. One
of the “solid” men of the town.

Last winter he thought he would
take a vacation, so he sold his business.
Henry Kaden, who has been in the
same business with kis brother, Frank
Kaden, at the other end of town, for
more than a decade, as an employe,
took over the Parker stock. And now
Henry is serving John’s old customers.
Mr. Kaden has had years of experi-
ence, is well known and well liked by
the whole town. His success is a
foregone conclusion.

Mr. Parker’s vacation consists in
fencing in forty acres of cedar swamp,
with a cute little lake on it, down by
Deer Lake, where he has laid out a
muskrat town, with all modern im-
provements. He reports his develop-
ment very popular, over a hundred
families having moved in and_ built
houses within the past three months,
which added to those farsighted musk-
rats who had already pre-empted prop-
erty on the tract, makes a very respect-
able colony. We fear, however, that
they are to be disappointed. There is
little doubt they will be skinned, final-
ly, and some lady will be wearing a
“senuwine” black fox fur. Any way
Parker is having a lot of fun, and he
says that it beats golf for reducing the
waist line. Besides there’s money in

Career in

store business.

+ Hf Charles T. McCutcheon,

 

26

 

MICHIGAN

TRADESMAN

May 18, 1927

 

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-Pr-esident—J. C. Dvkema, Grand

Rapids.
Director—H. H. Hoffman, Lansing.
Coming Examinations—Detroit, June zi,
22 and 23: Marquette, Aug. 16, 17 and 18.

 

Names Forgotten.

If you have ever spent any time
looking through the family album with
some older member of your family, you
must have been struck with the fact
of how soon names are forgotten and
how quickly memories fade; how even
friends are
quickly lost touch with; now just a

completely the

near relatives and dear

few years obliterate
names of once so familiar companions
and scenes from one’s mind.

In the Standard
Remedies, names of articles of once

same way, says
common use, which you bought at the
store nearly every day, have been for-
gotten, and with them the names of
their makers and of the storekeepers
selling them,

On the other hand, there are some
products which are just as well-known
to-day as they were in the days of
your grandfather and great-grandfath-
er. Their names have survived through
all these years and they are still used
You them in your
home, and the storekeeper at the cross-
roads, or the neighborhood druggist,
still sells them.

What has kept them in the public
mind- Why are they still known for
their excellence the country over? The
answer is: Their Merit and Continuous
Advertising.

Their manufacturers have carefully
kept them before the public. “Ever-
lastingly”, persistently, year after year,
week after week, day aiter day, in sum-
mer and winter, in prosperous and in
panicky times, in peace, in war days,
have tell people
about their goods and the advantages
of using them. They made up their
minds not to let peop'e forget about

every day. have

they continued to

their products; they passed the same
determination on to their successors;
and they succeeded beyond their fond-
est hopes, for their goods are winning
more friends every day, and their sales
are increasing year after year.
———_~><
Obtaining Confidence.

The best asset a store can have is
good will and the confidence of its
trade. There are many ways, inex-
pensive and convincing, by which the
merchant can emphasize certain feat-
ures of his store’s policy which are
conducive to building both good will
and confidence. As _ illustrative, one
merchant had received some merchan-
dise and had placed it on display be-
fore the invoice had arrived. The dis-
play attracted attention to the articles
and several made purchases. He sold
the articles at selling price based on
the quotation made by the salesman
at the time the order was given. In
the meantime the manufacturer's price
had been reduced a few cents per doz-
end an when the bill came the mer-
chant was given the benefit of the re-
duction.

Now _ the
amounted to only a few cents, which

the average person would consider

reduction per article

hardly worth mentioning. This mer-
chant however, had foresight so he
wrote each purchaser that he had just
received the manufacturer’s invoice of
the article the customer had purchased
and had noticed the billed price was
somewhat lower than that at the time
of buying. This reduction rightfully
belonged to his customer as he had
figured his profit on the basis of the
buying price, therefore he was en-
closing refund check for the few cents.

This refund
created a confidence in his integrity

merchant’s letter and
that would be attained ordinarily only
through years of custom and acquaint-
ance. In addition every refund check
sent out insurance that the
soon make another
purchase in order to use the refund
check.

was an

customer would

ee

On Cutting of Prices.
A bulletin of the National Associa-
of Wholesale Druggists carries
the iollowing on price cutting:

tion

“One of our members recently issued
the following statement on the subject
This was
used as an advertisement and also in
circularizing customers.

of price standardization.
Copy is sub-
mitted as a suggestion to our other
members.

“The cutting of prices of trade-
marked and patented articles, in our
judgment, is revolutionary and af-
fects not only the prestige of the re-
tailer, but misrepresents the true value
of the merchandise in the minds of the
customers, thereby directly affecting
the interest of the retailer.

“The manufacturer, who, through
organized sales plans and_ publicity,
creates the demand, is justified in pre-
venting activities that tend to misrep-
resent the established value of his
products.

“We are conscious of the moral obli-
gation to maintain the policies of the
manufacturer who creates the demand.
Consequently, we reserve the right to
refuse to sell any retailer who is prac-
ticing such methods as in our judg-
create a condition that funda-
affects the interest of our
customers.”

—_++>—___-

The Jobber Is a Necessity.

The middleman is the jobber. Is he
necessary between the manufacturer
and dealer in raw drugs and the re-
tailer? Where would the retailer be
without the jobber? When years ago
we had lined up the retailer on a plat-
form to boycott any jobber who sold
the cutter, T. N. Jamieson and I came
to Peter Van Schaack with our tale
of woe. Peter smiled, handed us the
old Salamander stogies and went to
the safe and got out a bunch of mort-
gages and said, “75 per cent. of your
signers would be closed up the very
day they attempted to live up to their
platform and T. N. Jamieson and I
went away like licked bull dogs. How
many retailers have been kept afloat
by the jobbers? I am out of the game
now and can speak unbiased. I would
have gone to the wall twice, if Robert
Van Schaack had not kept my boat
afloat and, of course, I felt
bound to stick to him when my boat
wind.

ment
mentally

in duty

was sailing again before the

Hence, I say most emphatically, the
middleman, viz, the jobber, is a neces-
sity, a savior in time of storms to re-
tailer. Stick to him and he will stick
to you when you are in straits.

W. Bodemann.

———_—_> o>
Sure Way To Kill the Drug Business.

Have the store opened at any old
hour in the morning.

Do not come down until 11 a. m.

Leave it in charge of youngsters,
who, meanwhile, will be skylarking.

Allow your window displays to top-
ple over and do not rearrange them.

Also allow the the corpses of de-
parted flies to gather in neat little
heaps in the corners.

Let the dust accumulate a-plenty.

Allow the show cases to look like
home on housecleaning day.

Keep your prescription department
sloppy and in disorder.

Do not keep informed on the “topics
of the day’ as far as they concern
your business.

Have a cosy hang-out for a bunch
of good fellows who will smoke cigars,
cigarettes, and make your store look
like a Turkish bath and smell like a
garbage dump.

Those are just a few suggestions.
If you can think of others yourself,
go right ahead, don’t let anyone stop
you.

—_++>_—_
White Library Paste.
Water oe 1 at.

Alem 2 oe 6 dr.

Dissolve, and add enough flour to
bring it to the consistence of cream,
and then. bring it to a boil, stirring
all the time.

Pare ee 2 dr:
Siicar 2 2 1 oz.
Atatia 62000 2 dr.
Water 220 sufficient

Dissolve the gum, add the sugar,
and boil until the starch is cooked.

3 Rice Starch 9-22 1 oz.
Geltine = 0 oe 3 dr.
Water 2 8 fl. oz.

Heat with constant stirring until the
milky liquid becomes thick and glassy,
when the paste is ready for use.

——__+22——_
Liquid Deodorant.

Zinc sulphate —__---_----_-___- 14 oz.

Aluminum sulphate ---------- 14 oz.

Betanaphine! 220)) 1 2 18 oz.

(Oil of theme — = = 1 dr.

Water, to make .__--_- 4 gal.

Dissolve the zinc and aluminum sul-
phates in % gallon of water, by the
aid of heat, add the naphthol and oil,
and shake the mixture occasionally, in
a stoppered bottle, until it cools. Set
it aside for a few days, if convenient,
and then pass it through a wetted fil-
ter, following it with enough water
to make % gallon.

—_22>___

Liquid Bluing.

The following is taken from the
Standard Formulary.
Prassian blue 2250. 1 Ib.
Oxalic acid 22235070 4 oz.
Water 90 e \Y gal.

After solution is effected, dilute as
much as desired.

Soluble blue or blue aniline may also
he employed for making this prepara-
tion.

Another preparation which may be
employed is a solution of 1 part of
indigo-carmine in 10 parts of water.

Living Nobly.

1 don’t know any life better than that
of the business
man. To have endured early hard-
ships with fortitude, to have overcome
ditficulties by perseverence, to have
conducted and developed a large busi-
ness, useful in itself and giving em-
ployment to many; to have achieved
position, fortune, independence and in-
fluence, to have established a character
above reproach, to have accumulated
the esteem and confidence and friend-
ship of one’s fellows, and to have
gained all this in the world without
sacrificing the soul to avarice or starv-
ing the heart into hardness: I say that
he who has so lived, has nobly lived.

David B. Forgan.
—_22+—____
Combine For Delivery.

Ii you are maintaining the expense
of delivery equipment for your store—
and if your deliveries are not sufficient
to utilize this equipment to the fullest
extent go to one or two of the other

honorably successful

leading merchants of your town who
are probably in a similar position.
Suggest that all of you combine into
a co-operative delivery system, naming
it independently of your stores. You
thus would save duplication routes,
could extend the range of your deliv-
eries and economize in many ways.

ee

Fly, Moth and Mosquito Spray

Eustace H. Gane states that a very
satisfactory, practicaliy odorless and
very efficient fly repellent and destroy-
er may be prepared by mixing together
paradichlorbenzene and kerosene, with
enough methyl salicylate to impart a
pleasing odor. This preparation is said
to resemble many of the present day
fly sprays and is useful also in driving
away moths. Paradichlorbenzene forms
the base of some proprietary moth
preventives.

ge
Fluxes For Soldering.

The fluxes generally used in the soft-
soldering of metals are powdered rosin
or a solution of chloride of zinc, alone
or combined with sal ammoniac. A
neutral soldering liquid can be pre-
pared by mixing twenty-seven parts
neutral zinc chloride, eleven parts sal
ammoniac, and sixty-two parts water;
or, one part sugar of milk, one part
glycerine, and eight parts water.

———~»+2.—___
Frosting Electric Bulbs.

In frosting glass, the manufacturers
employ a sand blast, but suppose in
your case what is desired is a tem-
porary frosting. The simplest method
is to dip the bulb into a saturated so-
lution of alum and allow the liquid
to dry on it. If you prefer colors, the
solution may be colored with chochin-
eal, tumeric indigo and so on.

—_—_>- +>
Turnover and Surplus.

The druggist enamored of an occa-
storal sale and a long profit, who is
indifferent to the
of turnover, is never going to get very
well acquainted with that cheerful
member of the Gotrocks family whose
name is Surplus.

accumulative value

 

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-~—

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

May 18, 1927
MICHIGAN TRADESMAN 27
Fifteen Suggestions Spell Suc sales i W
cess. the salesforce, and by watching the ; \)
Departmentize your business to ad- reaction of patrons of the store to new HOLESALE DRUG PRICE CURREN A
vantage: goods Pri inal
oo : rices quoted are nomi based on market t is
By determining upon the major or 3y avoiding as far as possible, put- : ae Gaga eee
main division into which the stock ting in lines which vill, ki — Cortes Heed... | BGI S
: i 1k oe L 4 elladonna ---- a @1 44
euaily fails e " c w ill or servé Boric (Powd.) -. 12%@ 20 Cubebs --.---.-- 6 50@6 75 Benzoin —------- @2 28
; alls. as too active competitors of lines al- _— oo aot - @ 25 Becatsnt -------- ee 4 75 Benzoin Comp’d- @2 40
sy selecting a depa : : i carbolic ‘ p 40 ptus -.-. 1% 560 Buc ee ‘
= selec ing a department head for ready carried. Civic | 68 ¢ 79 Hemlock, pure-. 2 00@2 25 canadian as 33 52
each section who will be responsible —— ae Muriatic 34@ § Juniper Berries. 4 S0@6 % Capsicum ——— 2s
for stock arrangement, department in- Revolution in Food ‘Gaate ee 18% 26 Lard, extra, = a i S51 65 Cinchor ee o2 i
; _ : : Jxalic  --------- , ~--- inchona .- a 16
ventory, the preparation ot publicity, While the news from Madison, Wis., ae ee sme pao pa FI 7 nt 3 Colehicum a oi a0
ae 4 a : : Tartarie 00 avender Flow~- @6 25 Cube co
and business returns. that Professor Steenback has at last on” Lavender Gar'n- : 3501 20 Digitalis Ennai 3: Os
By marking the departments in such captured the elusive “Vitamin D” and Ammonia yinaesd “raw, bbl “s 30 a Or 28
ne : : ee sinseed, raw, a ‘
a manner that each has a definite per- trained it to reside in any desired food wee 7 deg... 06 @ 16 Linseed, boiled, bbl @ 93 Gentes, “Ammon.- 3 oe
sonality to the store force and to the product at will, will be received with Water, 14 oe ii nite ii Tinssed pe "lee mg 10 iodine Colorless. $1 re
: -- Xe ans Ps odine, Colorless.
public. some skepticism by the food trades ae ee a @ - wentatne ae a 2 oe aioe a1 so
By keeping records of each depart- until shown more tangible evidence Olive, ws 3 291 so ial ae @3 a
ment separate. than press reports, it is a subject of Balsams a 2 85@3 25 Nux Vomica --- @1 80
By keeping suitable leaders in view tremendous importance to every pro- ee Saat ie. 25 Olive, Malaga, — : Opis. Camp. -- @1 4
to stimulate interest in each depart- ducer of food. Fir occa ie aol 00 Onnoen. Sweet . B 00s 25 Cams. Decwre ye
ment. Professor Steenback is a reputable aoe ec a oes 7 Origanum, pure. @2 50 ee er _—
By requiring each department to scientist and is reported to have un- oo Pennyroyal pistol 3 208 80
rive a good accoun itse selfishly refuse et by his di Barks Peppermint ---- 7 00@7 26
g a Z ( ng of itself or to selfishly refused to profit by his dis- Gosia (mun we w Rose, pure __ 13 50@14 00 —
make clear the reason why. covery. He claims to have discovered Cassia (Saigon) - 50@ 60 Rosemary Fiows 1 25@1 60 [ead, red dry, —- “yet
3y encouraging each department that treating virtually all foods with ee on (pw. 50c) @ 50 — - 10 50@10 75 coe wane a ioe
ES . is . . . : oap Cut (powd.)  ~—_ Sassafras, trué é hi
head to become a specialist in that ultra-violet rays, ‘“inoculates’” them 30¢ sg sb 18@ 25 Sassafras, true 1 756@2 00 Ochre, Yellow Boe @ %
Geld ie ee Sassafras, arti’l 7a 00 Ochre, yellow less 3@ 6
‘ with “Vitamin D,” (except salt and Spearmint --~--- 8 00@8 25 Red Venet’n Am. 3%4@ 7
By encouraging a friendly but com- — sugar( and brings their nutritive ‘i Bereiee peal Cen 3 cog : at lad li — $9 3
petitive spirit as to percentage profits qualities to the height of ef- ao i ee ¢ Tar USP ----- 65 50 15 Whiting, bbl. __ @ 4%
aa : : a oe : : : Toned Turpentine, bbl... @ 67 Whiting -....-.. 5 1
of different departments. ficiency—especially in the vitally im- Prickly ion “= = eee less 14@ 87 Le HL P. Prep. 2 3093 05
rickly Ash @ d Pp @
Decide what to buy and how much: portant storage of calcium that defies pei Wintergreen, Magers Sig. — 3 ar
By studying public needs carefully _ rickets. If a simple process can in- Extracts ona ”
end the extent of popular fads and tensify food vz i Licorice -- 60 en aca + oe a
end sify food values in a way hereto- Licorice, powd. --- @ 6 wint é Mi
fancies. fore impossible—every food manufac- cee te Worm Seed "_-- 0096 25 tou 7
By records which enable a fairly ac- turer must sit up and take notice. Flowers Wormwood ---- 9 00@9 28 Alum _--—----—_- 08@ 12
curate estimate of what the public will ee a qa nnn eon @ % ‘a i 09@ 15
absorb if the goods are satisfactory, Bells Have Rung For Seven Centuries Chameutie oon g 60 Bicarb ee 3 erm Subni- :
: ; : : - icarboné oo 36 rate 3 03@3
the price right, and the advertsing ade- A consecutive record of 727 years of Bichromate —~ ? 16@ 25 borax xtal or asin
: oes : a Gu Bromide ........-- 69@ 8% powd Sue
quate bell-ringing in the church at Halisham, Acacia, 1st ay 50@ 65 Bromide -------- 54@ uC ‘antharades, po, 1 Boe 00
By keeping closely in touch with new England, was almost broken recently Acacia, 2nd —._- 45@ 50 ene o — 8 ee 5 i
Sing > oo : : : caci x oe Shlorate, powd. Capsic 35@
goods, and being one of the first to when the bellringers went on strike pps Pawtovaa pee = ov Xtal ___.- 16@ 25 Caysieum, pow | 00@7 60
introduce them. because their pay was not forthe Aloes (Barb Pow) 25@ A Cyanide ____--- 30@ 90 Cassia Buds -.-. 35@ 40
oe a : ' ‘ pay s not forthcom- ‘ajiges (Cape Pow) 25 * Wade —....___ 4 36@4 55 Cloves ~...----.- 50@ 565
3y avoiding that which is impractical ing. The historic record was kept in- Aloes (Soc. Pow.) oe 7 eae el 20@ 30 Chalk Prepared_ a 16
: ikelv + acl ; : : : Can thotiaa | oe ; Yrussiate, yellow 40@ 60 Chloroform = ----
and likely to be of passing interest. tact by the church organist, a woman, , oo ot eo oc Prussiate, red - @ ww € inloral Hydrate 1 091 $0
By makiig a try out with arrange- who rang the bells for several weeks Camphor -------- 96@1 02 ae eS pam aitae 10@13 80
mee int ee ; . Guage ocoa Butter ~... 70 90
ments for the replenishing of stock if Now the townsfolk have raised a fund Guaiac, pow’d _- 6 Ms Corks, list, less_ 10210%
the goods are ready sellers. to guarantee the bellringers their sal- Kino -----.- @1 10 oe ee eer ’ 2
By profiting by past experien b are ‘ Kino, powdered_- @1 20 Alkanet __---~--- 30@ 35 Conperats: FONG se
p perience; by ary. One of the church bet!s has been Myrrh 20! @ 60 Blood, powdered. 35@ 40 Corrosive Sublm 2 21@2 42
the advice of wide-awake members of in constant use since 1198 Myrrh, powdered @ 65 Calamus -------- 35@ 76 Cream Tartar 3214@41
a : Opium, powd. 19 65@19 92 Elecampane, pwd. 25@ 39 Cuttie bone ----- 0@ 50
Opium, gran. 19 65@19 92 Gentian, powd... 20@ 30 Dextrine ----~--- 6@ 15
Shellac 0 65@ 80 Ginger, African, Dover's Powder 4 00@4 50
| Shellac Bleached. 10@ 8 powdered... 30@ 35 pmery aden 7 is
‘ragacanth, pow. @1 75 Ginger, Jamaica. 60@ 65 :
WW. . : Tragacanth __-.1 75@2 Ginger, Jamaica, Epsom Salts, bbls. @ 3%
We are Distributors for Turpentine ___--- g? 5 powdered -_---- 45@ 60 Epsom Salts, less 3%@, 10
Goldenseal, (pow. @8 00 ck hy eo “45 an
“y YAY) ARP? O a Ipecac, powd. -- 600 bel are
K AS 1 MAN S KODAKS Insecticides peg gogo 350 40 Formaldehyde, Ib. 13430
Arsenic 220). 0s@ 20 Licorice, powd.-- 20@ 30 ees ae ee
r - . a Blue Vitriol, bb Orris, powdered. 30@ 40 Gjoc- . .
KODAK FILMS mt Vitciol, ‘po ose = Poke, powdered. 25@) 40 Glassware, full case 60%.
a Bordea. Mix Dry 13@ 22 Rhubarb. powd.- @1 00 Sientar Salts’ lead ug 10
/ ee : : Hellebore, Wt osinwood, powd. @ 40 si .
: nd ¢ : 2 s stock one of the largest powdered ---. 18@ 39 Sarsaparilla, Hond. oo i ce oe
ines oO “j oui Insect Powder .. 35 groune —-— 9 G y
1 m carried in the Central Insect Powder =o. ister Satsaparilla Mexican, Glue, Whte -... 27%4@ 35
States. Always ready for regular or Lime and Sulphur Glycerine -------- fe @ Ge ee OF TG
ys ’ regular OF se 8@ 23 Sauills ---------- 35@ 40 Glycerine --=--- 54
ie a rush orders. We also stock all the Paris Green ----- ie ee te vet’ Se ss > paisa 6 io 00
eaders in Kopaks—Pocket Kodaks, V wisiam, pow... @1 00 lodoform ——-—-
AKS et Kodaks, Vest Pocket Ko- Valerian, powd..-  @100 [eng Acetate —- 8g. 80
ae : ans ’ , : , a Lead Acetate -. 20@ 30
( ‘ a ‘ pas . Leaves
laks, Autographic Kodaks, Cartridge, Hawk-Kye Buchu 85@1 00 acs. sewdared. i 60
Brownies, Folding Brownies a eae ae te agus Mentha = 7 $08 80
os age, Bulk ___._. 5 —. €&€f8 Bae... ¢
ALSO LINE Sage, % loose -- ? g = Anise, powdered 159 rr ae _ — -
d EK OF KODAK SUPPLIES Sage, powdered_ «09 35 yee 1s ...-.--- re 17 Nux Vomica, pow. 15@ 25
- / S ; Alex. _.o 16 aides oo 68 146 =p 4
Developing Boxes, Printers, Shutters, Lens, Portrait Uva Ora 200 88 See a een Pepper, Whitey pw. tc #0
Ea am , sana 5 : 2 i
heii Film Tanks, Coriander pow. “30 20@ 29 a poe? Te a
Irintin ena a. oe Cia i Quinine, 5 oz. cans 59
ng © ames, Flash ies Olls a 25@ 40 Rochelle Salts _ 30@ 36
light Supplies, Kodak Al- nionde, Bitter, bain a. none ‘: = Sacharine ons 2 60@2 75
les, Kodak Al- | il NS Almonds, ‘Bitter, ’ a Salt TOE cnnnwe
bums, Tripods, Dark Almonds, Bitter, 3 00@3 2 — “ a Seldiite Mixture sg 40
: Dark | ~@at = _ Ages Attmonds, ‘Sweet, ie.
Room Lamps, Papers Lait Almonds, Sweet, Berle. powd 1. "@1 60 Sosy wot cast 2260 2
st : ’ Capers, i oa trie 50@1 80 Mustard, yellow 17@ 25 Soap, white castile
Clips, Ete. I Se a Sweet, Mustard, black-. 20@ 25 ease @15 00
a4 dp Nt silanes gogn a5 BOPPY,——-——-— BG Bp SR, Wha ceee
rite for complete cata- , " ma Amber, rectified 1 50@1 76 ea Sai. 39° 10
ag i eae : e \| Mine 40@1 60 abadilla ....... 70 sod
— price list or ask cf \ ae oe ea ‘sit 15 potas ------ Kg 15 Soda, — ont 08
one of our ‘ yr anloa agepue __. 50@1 75 Worm American 30 40 Spirits Camphor 1 20
many salesmen. — LES 4 00@4 25 Worm, Levant - 5 00@65 25 Sulphur, SA 2%0 10
Ha: iti Cedar Leaf 22. 2 0002 25 ae a
i a Tamarinds ----.-- 25
ze ne & Perkins Drug Company Citronella —_—-—- 25@1 60 Tinctures Tartar Emetic -. 70@ 15
MICHIGAN c Ra — a 250@2 75 Aconite --------- @1 80 Turpentine, Ven. 50@ 15
rand Rapids oe ee 25@ 35 Aloes ----------- @1 56 Vanilla Ex. pure 1 50@2 00
oo ; iver oo. 2 00@2 26 Arnica ___--_---- @1 44 Vanilla Ex. pure 2 25@2 60
rotop — % 0002 25 Asafoetida ------ @2 28 Zinc Sulphate -. 06@ 11

 

 

 

,

 

  

 

MICHIGAN TRADESMAN

 

May 18, 1927

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

 

ADVANCED

 

 

DECLINED
Rolled Oats—Sacks Mushrooms
Pork
AMMONIA i “ Stove . Baked Beans
Arctic, 10 oz., 3 dz. cs. 3 75 Shaker -~--~---------- 0 Campbells, lc free 5 -. 1 16
Arctic, 16 oz., 2 dz. cs. a0 No. 60 _---__.-____.__ 2 00 roan ig ik of. 4. 85
Arctic, 32 0z., 1 dz. cs. 3 00 Peerless ------------- 260 fremont, No. 2 —----- 1 10
Quaker, 36, 12 oz. case 3 85 Shoe Snider, No. 1 _ 95
ye 482 ..... 325 Snider, No. 2 __-_--.- 1 25
No. 2 300 Van Camp, small ---_ 85
Van Camp, Med. ---. 1 16
BUTTER COLOR

D:

BRIO een — 28 CANNED VEGETABLES.
CANDLES

 

AXLE GREASE

2. ith 4 35
a 32 hb. 6 00
10 lb, pails, per doz. 8 560
15 lb. pails, per doz. 11 95
25 Ib. pails, per doz. 19.15

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 0z., dz 2 25
Royal, 10c, doz. -.-- 9%
Royal, 6 oz., do. ---- 2 70
Royal, 12 oz., doz. -- 5 20
Royal, 5 lb. ----—--- 31 20
Rocket, 16 oz., doz.-. 1 26

K. C. Brand

Per case
10c size, 4 doz. ------ 37
15¢ size, 4 doz. ------ 5 50
20c size, 4 doz. ~----- 7 20
25c size, 4 doz. _----- 9 20
50c size, 2 doz. ------ 8 80
80c size, 1 doz. ~----- 8 85
10 lb. size, % doz. ---- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.
BLUING

The Original

Condensed

      

Lih2 oz., 4 dz. cs. 3 00
gis oz., 3 dz. cs. 3 76
q

&

nH! Fy
=

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2
Corn Flakes, No. 102 2 00
Pep, No. 224 -------- 2 70

Pep, No. 202 -.------ 1 75
Krumbies, No. 424 --- 2 70
Bran Flakes, No. 624 2 25
Rran Flakes. No. 602 1 60

Post’s Brands.
Grape-Nuts, 24s -----
Grape-Nuts, 100s ----
Instant Postum, No. 8
Instant Postum, No. 9
Instant Postum, No. 10
Postum Cereal, No. 0
Postum Cereal, No, 1
Post Toasties, 36s --
Post Toasties, 24s --

bh po hw to Oe COTO 6
©
a

Post’s Bran, 24s ---- 2 70
BROOMS

Suge. dos. ...-..---- 5 26

Standard Parlor, 22 Ib. 8 25

Fancy Parlor, 23 Ib. 9 25

Ex Fancy Parlor 25 Ib. 9 75

Ex. Fey. Parlor 26 tb. 10 00
17

Wy oe dD
Whisk, No. 3 ..-.----- 2 7%
BRUSHES
Scrub
Solid Back, 8 in. ..-- 1 50
Solid Back, 1 in. ---- 1 75
Pointed Ends -.------ 1 26

Electric Light, 40 lbs. 12.1

Plumber, 40 Ilb& ~---- 12.8
Parakine, 6s ....__-- 14%
Paraffine, 12s —...---- 14%
Wicking _. 40

Tudor, 6s, per box -. 30

CANNED FRUIT

Apples, 3 lb. Standard 1 50
Apples, No. 10 -. 4 50@5 75
Apple Sauce, No. 10 8 00
Apricots, No. 1 1 75@2 00
Apricots, No. 2 ~-.--- 3 00
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 8 60
Blueber’s, No. 2 2 00@2 75
Blue berries, No. 10.. 14 00

oe

Cherries, No. 2 -.-. 3 75
Cherries, No. 2% ---- 4 50
Cherries, No, 10 -.. 14 00

Loganberries, No. 2 -_ 3 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@2 10
Peaches, No. 1, sliced 1 25
Peaches, No. 2 27
Peaches, No. 2% Mich 8 25
Peaches, 2% Cal. 3 00@3 25
Peaches, 10, Mich. — : 60

Pineapple, 1 sl. ----- 16
Pineapple, 2 sli. --.. 3 80
P’apple, 2 br. sl. -.-. 2 40
P’apple, 2%, sli. -.--- 3 00
P’apple, 2, cru. ---.. 2 60
Pineapple, 10 cru. ~. 9 Gf
Pears, No. 2 —....... 3 16
Pears, No. 2% —~--- 3 50
Plums, No. 2 -. 2 40@2 50
Plums, No. 2% ------ -2 90

Raspberries, No. 2 blk 3 26
Raspb’s, Red, No. 10 13 50
Raspb’s Black,

No: 2 12 60
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH

Clam Ch'der, 10% oz.
Clam Ch., No. 3 _..___
Clams, Steamed, No, 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0oz.-
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. -
Lobster, No. %, Star
Shrimp, 1, wet
sSard’s, % Oil, Key --
Sardines, % Oil, k’less
Sardines, % Smoked
Salmon, Warrens, %s 2 80
Salmen, Red Alaska 3 10
Salmon, Med. Alaska 2 85
Salmon, Pink Alaska 1 85
Sardines, Im. \%, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. _. 1 65@1 80
Tuna, %, Albocore ._ 95
Tuna, %s, Curtis, doz. 2 20
Tuna, %s, Curtis, doz. 3 50
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast —_..
Beef, No. 2%, Qua. sli.
Beef, 3% oz. Qua. sili.
Beef, 5 oz., Qua. sll.
Beef, No. 1, B’nut, sli.
Beefsteak & Onions. s
Is 1 35@1 45

DOr ho BS BO PD OO 69 BO OO ht
oo
uo

uo wm BO HS 4 00 69 Or OD
a
o

Chili Con Ca..

Deviled Ham, %s --. 2 20
Deviled Ham, &s --- 3 40
Hamburg Steak &

Onionk, No 4... 3 15
Potted Beef. 4 0z. -. 1 10

Potted Meat, % Libbv 52%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 85
Vienna Saus., No. &% 1 45
Vienna Sausage Qua 5
Veal Loaf. Medium -.. 2 66

Asparagus.

No. 1, Green tips -. 3 76
No, 2%, Large Green 4 60

W. Beans, cut 2 1 45@1 76
W. Beans, 10 7
Green Beans, 2s 1 45@2 26
Green Beans, 10s _. @7 50
L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s, Soaked 95
Red Kid, No. 2 ..._.. 1 25
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 35
Beets, No. 3, cut -.-- 1 60
Corn, No. 2, stan. ~ 1 10
Corn, Ex. stan. No. 2 1 36
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 -. 8 00@10 76
Hominy, No .3 1 00@1 16
Okra, No. 2, whole -- 2 00
Okra, No. 2, cut --— 1 66
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 45
Mushrooms, Hotels -- 35
Mushrooms, Choice, 8 oz. 40
Mushrooms, Sur Etra_ 60
Peas, No. 2, E. J. _.-- 1 65
Peas, No. 2, Sift,
6 — 1 8
Peas, No. 2, Ex. Sif
Sf,
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 35@1 66
Pumpkin, No. 10 4 00@4 7
Pimentos, %, each 12@14
Pimentoes, %, each __ 27
Sw't Potatoes, No. 2% 2 25
Sauerkraut, No.3 1 35@1 50
Succotash, No. 2 1 65@2 560
Succotash, No. 2, glass 2 80
Spinach, No. 1 ----- a Bb
Spnach, No. 2-. 1 60@1 90
Spinach, No. 3-- 2 25@2 60
Spinach, No. 10_ 6 50@7 00
Tomatoes, No. 2 1 20@1 30
Tomatoes, No. 3, 1 90@2 28
Tomatoes, No. 10. @8 00

CATSUP,
B-nut, small ~ ------- 1 90
Lily of Valley, 14 oz._. 2 60
Lily of Valley, % pint 1 7a

Paramount, 24, 8s ---- 1 40
Paramount, 24, 16s -. 2 35
Paramount, Cal. ----13 50
Sniders, 8 oz. ~------- 1

Sniders, 16 oz. -.------ 2 55
Quaker, 8% oz. ~----- 1 30

Quaker, 10% oz. _-_--. 1 45

. Quaker, 14 oz. —~------ 1 90

Quaker, Gallon Glass 13 00
Quaker, Galion Tin _. 9 00

CHILI SAUCE

Snider, 16 of. —...... 3 30
Snider, $ 0s. ...._...- 2 30
Lilly Valley, 8 oz. -. 2 25

Lilly Valley, 14 oz. -. 3 26

OYSTER COCKTAIL.

Sniders, 16 oz. -.------ 3 30
Sniders, 8 oz. ------- 2 30
CHEESE.

Roqguefort _..._____-_- 65

Kraft, small items 1
Kraft, American -. 1
Chili, small tins -. 1
Pimento, small tins 1 65
Roquefort, sm, =?

Camembert, sm. tins 2 25
Daisies 2... 26
a 26

Michigan Fiat _........ 26
New York New 1926 __ 32

mn Cae 38
Brick 2
CHEWING GUM.
Adams Black Jack ---- &5
Adams Bloodberry ---- 65
Adams Dentyne __.-_--- 65
Adams Calif. Fruit -_-. 65
Adams Sen Sen ------- 65

 

Beeman’s Pepsin -.---- 65
Beechnut Wintergreen. 70
Beechnut Peppermint ~—- 70
Beechnut Spearmint --. 70
Doublemint —....._.__. 65
Peppermint, Wrigleys -- 65
Spearmint, Wrgileys __ 65

Juiey fruit .... 65

Wrigiey's P-K —-_....- 65

Zone 2. 65

weavers 2. 65
COCOA.

Droste’s Dutch, 1 lb._- 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60

Chocolate Apples ---. 4 50
Pastelles, No. 1 -----12 60
Pastelles, % Ib. ------ 6 60
Pains De Cafe __--- _— 3 00

Droste’s Bars, 1 doz. 2 00
Delft Pastelles ------ 2 15
1 Ib. Rose Tin Bon

Bons. 2 —18 00
7 oz. Rose Tin Bon
Bons 9 00
13 oz, Creme De Cara-
nee 13 20
12 oz. Rosaces ------ 10 80
% Ib. Rosaces -_-—- 7 80
% Ib. Pastelles —.---- 3 40
Langues De Chats -. 4 80
CHOCOLATE.
Baker, Caracas, 48 ---- 37
Baker, Caracas, 4s ---- 35
COCOANUT
Dunham’s

15 Ib. case, %s and %s 48
15 lb. case, %S -------- 47
15 Ib. case, %8 -------- 46

CLOTHES LINE.

Hemp, 50 ft. ____ 2 00@2 26
Twisted Cotton,

SO tt 2 3 50@4 00
Braided, 50 ft. ~------ 2 25
Sash Cord __-- 3 50@4 00

 

HUME GROCER CO.

 

COFFEE ROASTED
1 Ib. Package

Molrose —.. 246
Siferty 24

Ouaker 394%
Nearww 22. 387%
Morton House -------- 43%
Reng) So 34%
Rove: Club 38%

McLaughlin’s Kept-Fresh
Vaccum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee.
. 1b: tine 46
2 1b. one 1 36

Coffee Extracts
NM. Y¥., per 109 -.-._. 12
Frank’s 50 pkgs. -. 4 25
Hummel’s 50 1 Ib. 10%

CONDENSED MILK

Leader, 4 doz. -..-_--. 6 75
Eagle, 4 doz. __----- — 9 00

MILK COMPOUND
Hebe, Tall, 4 doz. —. 4 60
Hebe, Baby, 8 do. -- 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby ------ 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz. -- 4 90
Quaker, Baby, 8 doz.. 4 80
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz. 5 15
Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 5 15
Oatman'’s D'dee, Baby 5 00

Every Day, Tall ---- 5 00
Every Day, Baby ---- 4 90
Pet 3a 2 5 15
Pet, Baby, 8 oz. —..--- 5 05
Borden’s Tall —.------ 5 15
Borden’s Baby ------- 5 05
Van Camp, Tall ----- 4 90

Van Camp, Baby --- 3 75

CIGARS
G. J. Johnson’s Brand
G. J. Johnson Cigar,

0c. 2 75 00
Worden Grocer Co, Brands
King Edward -_----- 3

7 50
Master Piece, 50 Tin- 35 00
Canadian Club 35 00
iattie Tom 2... 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _.-_ 75 00
Webster Knickbocker 95 00
Webster Belmont__ 110 00
Webster St. Reges 125 00

Bering Apollos --.. 95 00
Bering Palmitas -_ 115 00
Bering Delioses ---. 120 00
Bering Favorita ---. 135 00
Bering Albas -----. 150 00
CONFECTIONERY

Stick Candy Pails

Standard: 0s 16

Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20

 

Mixed Candy
Kindergarten
eager.

Bot Oo

French Creams -------- 16
Paris Creams —--_...._. 17
Grocers 2. a

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 70

Milk Chocolate A A 1 80
Nibble Sticks ~------- 1 85
No. 12, Choc., Light —~ 1 65
Chocolate Nut Rolis ~1 =
1 25

Magnolia Choc -------
Gum Drops Pails
Anisg (20 16
Champion Gums ------- 16
Challenge Gums ------- 14
Favorite 2: 19
Superior, Boxes ------ — 23
Lozenges Pails

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -------- 19
Malted Milk Lozenges 21

Hard Goods Pails

Lemon Drops —-------- 18
O. F, Horehound dps. — 18
Anise Squares 18

 

Punams =. 1 36
Smith Bros. ~.-------- 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 488, case 3 40

Specialties
Walnut Fudge -------- 23
Pineapple Fudge ------- 22
Italian Bon Bons ----- 17

Banquet Cream Mints_ 28
Silver King M.Mallows 1 35

Bar Goods
Walnut Sundae, 24, 5c 380
Neapolitan, 24, 5c ~----- 80

Mich. Sugar Ca., 24, 5c 80
Pal O Mine, 24, 5c ---- 80
Malty Milkies, 24. 5c —. 80
Bo-Ka-To-Ka, 24, 5c -. 80

COUPON BOOKS
50 Economic grade 2 60
100 Economic grade 4 560
500 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 th hoxes _- 38

DRIED FRUITS

Applies

N. Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 0z. pkg. 16

Apricots
Evaporated, Choice -- 28
Evaporated, Fancy -- 33
Evaporated, Slabs -- 26

Citron
10 ib. DOs... 40

Currants
Packages, 14 oz. ---- 17
Greek, Bulk, Ib. ----- 17

Dates
Dromedary, 36s .... 6 76

Peaches
Evap. Choice -...-- =. an
Evap. Ex. Fancy, P. P. 30

Peel

Lemon, American .... 30
Urange, American ._-. 80

Raisins
Seeded, bulk -------- 11
Thompson’s s’dles bik 9%
Thompson's seedless,
1h og, 2 10%
Seeded, 15 oz. ~---.-. -- 12%

California Prunes
90@100, 25 lb. boxes--@08
60@70, 25 lb. boxes__@10%
50@60, 25 lb. boxes_-@11
40@50, 25 lb. boxes-_-@12
30@40, 25 lb. boxes--@15
20@30, 25 lb. boxes--@21

FARINACEOUS GOODS

Beans
Med. Hand Picked — 06
Cal. lamas... uw 30
Brown, Swedish ------ 08
Red Kidney ---.----- 11
Farina

24 packages -_------ 2 50
Bulk, per 100 ibs. ---- 086%
Hominy
Pearl, 100 lb. sacks -- 3 50
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60
Bulk Goode
Elbow, 20 lb. ---------- 09
Egg Noodle, 10 lbs. — 16

Pearl Barley

Chester -—------------- 4 a0

0000  -..-.------------- 7 ov

Barley Grits ---------- 5 Ov
Peas

Seotch, Ib. ORM

Split, lb. yellow ------ Vo

Split green ---------- 08
Sage

East India —.---------- 10

Tapioca
Pearl, 100 Ib. sacks -- 09

Minute, 8 0z., 3 doz. 4 05
Dromedary Instant -- 3 50

FLAVORING EXTRACTS

JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

Same Price
% oz. 1 35
1% oz. 1 80
2% oz. 3 20
3%, oz. 5 00
2 oz. 3 00
4 oz. 5 75
8 oz. 9 60

 

21%, Ounce
Taper Bottle

50 Years Standard.

Jiffy Punch
3 doz. Carton ---~---- 2 26
Assorted flavors,
FLOUR
Vv. C. Milling Co. Brands
Lily White _---.----- 9 90
Harvest Queen ------ 9 80
Yes Ma’am Graham,
Se 22 2 4u

FRUIT CANS
F. O. B. Grand Rapids

Mason
Half pint -----.------ 7 50
Qne pint —..__--_-_-_— 7 15
ne quart 9 10
Half gailon —.--.-.___ 12 15

Ideal Glass Top.

Rubbers.
Halt pint -.. 9 00
One pint 2. 9 30
Que guart 2 11 15
Half gallon -_-.------ 15 40

 

 

 

 

ib Gi A be

i un

 

 

May 18, 1927

GELATINE

 

26 oz., 1 doz. case -. 6 00
3%, oz., 4 doz. case_. 3 66
One doz. free with 5 cases.
Jeve-C, 3% doz. _..___. 3 45
Minute, 3 doz. __.----- 4 06
Plymouth, White ---- 1 55
Quaker, @ doz. —__-__- 2 55

JELLY AND PRESERVES

Pure, 30 Ib. pails ----3 30
Imitation, 30 lb. pails 1 75
Pure, 6 oz., Asst., doz. 1 10
Buckeye, 18 0z., doz. 2 00

JELLY GLASSES
8 oz., per doz.

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

ee
Lesa

OLEOMARGARINE |/ii1]

mvc SuTree Commare 4

 

Nicos, 1 ib. -.. 3 21
Nucoa, 2 and 5 Ib. __ 20%
Wilson & Co.'s Brands
Oleo
Certifnes 9.) a Ze
Nap oo 18
Special Rol 0. 19
MATCHES
Swan, 1440 4 75
Diamond, 144 box  ___. 6 00
Searchlight, 144 box __ 6 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 6 00
Ohio Blue Tip, 720-1c 4 50
Blue Seal, 144 ------ 5 60
Rellable, 144 ______-- 4 35
Mageral, 144. 5 80
Safety Matches
Quaker, 5 gro. case__ 4 28
MINCE MEAT
None Such, 4 doz. 6 47
Quaker, 3 doz. case .. 3 60
Libby, Kegs, wet, tb. 22
MOLASSES
Molasses in Cans
Dove, 36, 2 Ib. Wh. L. 5 60
Dove, 24, 2% lb Wh. L. 5 20

Dove, 36,
Dove, 24,

2 1b Black
2% lb. Biack

oP we OCT
ow
o

Dove, 6 10 ib. Blue L. 45
Palmetto, 24, 2% 1 25
NUTS Whole
Almonds, Tarragona__ 27
Brazil, New .._.-_.-_ 18
Fancy Mixed __------- 23
Filberts, Sicily -—_____ 22
Peanuts, Virginia Raw 09%
Peanuts, Vir. roasted 10%
Peanuts, Jumbo, rstd. 10%
Teanuts, Jumbo, std. 12%
Pecans, 3: star — 20
Pecans, Jumbo  __---- 40
Pecans, Mammoth —_- 50

Walnuts, California _. 38

Salted Peanuts

9 oz. Jar, stuffed, doz.
12 oz. Jar, Stuffed,
doz. 4 50

20 oz. Jar, Knee dz.

Haney, No. t - 16
Shelled
Almonds 70

Peanuts, Spanish,

125 Ib. bags _ i
Miiherts 2... 32
Pecans 2 1 05
Wainute 2 vo

OLIVES

Bilk 5 gal kee __._ 9 25
Quart Jars, dozen _ 6.50
Bulk, 2 gal. keg ---- 3 75
Pint, Jars, dozen ---- 3 50
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
9 oz, Jar, plain, doz. 2 35
90 oz. Jar, Fl. do._. 4 25
3 oz. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 50

3

@4

7

PARIS GREEN

a So Ee eae 31
5G AS Ie les aie 29
4 and of)... ore at

PEANUT BUTTER
Ss ? E

   

Bel Car-Mo Brand
24:1 ih) Pins -.2
8 oz, 2 do. In case__
15 10; Pare 2.)
25 , pele _...

PETROLEUM PRODUC{s
Iron Barrels

 

Perfection Kerosine -. 13.6
Red Crown Gasoline,

Tank Wagon __.__--- 14.7
Solite Gasoline 0 a7
Gas Machine Gasoline 37.1
VM. & P. Naphtha 19.6
Capitol Cylinder —----- 39.1
Atlantic Red Egine_. 21.1
Winter Biack =... = 12.1

olarine

Iron Barrels
isnt oo 65.1
Mean 2... 65.1
heavy ...... 65.1
Soecial heavy ._....... 65.1
ira eavy ____......_. 65.1
Polartne (Hi 65.1
Transmission Oil —-.. 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib: ..-. 9:3
Parowax. 40, 1 Ib. -_ 9.5
Parowax, 20, 1 1b. .. 9.7
Semdac, 12 pt. cans 2 70
Semdac, 12 qt. cans 4 60

PICKLES

Medium Sour

1600 count -. 17 00

800 count 9 00

400 count __ 4 75
Sweet Small

80 Gallon, 3000 ___-_- 42 00

5 Gallon, 500 8

Barrel,
Half bbls.,
5 gallon,

Dill Pickles
900 Size, 48 gal.
1100 Size, 48 gal. -- 2

PIPES
3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. : 15
Bicyele 22. 4 75

POTASH
Babbitt’s, 2 doz. —--__

FRESH MEATS

Beef

Top Steers s Heif. __ 18
Good St’rs & H’f. 154% @17
Med. Steers & H’f. 15@15%
Com. Steers & H’f. 144%@15

Cob,

2 75

Cows
roo 6. 15
Coot 2 oie 14
Meagitim f00 020 13
Comoven 1... 12
Veal
op oo ee ee 18
COCR 17
Medium (0200 aS
amb
Sporimnse Lamp: 20 32
Coot oo 30
MGGIUn «oo 27
rom. 2... 25
Mutton
Good) oo 18
Mean, {02 16
POOn ee 13
Pork
LAent hogs) oo 13
Medium hoes __..... 3
Meavy: hoee. fo 12
Toms, Med ...40..... 22
Pane 19
SHNOMGArS 6
Sparertne 0 ee 14
Neck bones

 

PROVISIONS
Barreled Pork

Clear Back __ 30 00@32 00 Blackine, per doz. 1
Short Cut Clear 31 00@33 00 Black Silk Liquid, dz. 1 40

MICHIGAN

Dry Salt Meats
D S Bellies .. 18-20@20-22

Lard

Pure in tierces. ....-_ 13%
60 Ib. tubs ..-_-advance %
50 lb, tubs ..--advance %
20 lb. pails _._-advance %
10 lb. pails _._-advance %
5 lb. pails -..-advance 1

3 Ib. pails _._--advance 1
Compound tierces ---- 11%
Compound, tubs —._.-_ 12%

Sausages
Moloens 2200 15
PO 14
RrateIort 2S 19
ror “ae
Vee oe
Tongue, Jellied ------ 38
Headcheese —_______.. 18
Smoked Meats

Hams, Cer., 14-16 lb. @26
Hams, Cert., Skinned

16-18 Ib. @28
Ham, dried beef

Ronekics (22-0 @31
California Hams -.-. @18
Pienic Boiled

ame 20 @22
Soiled Hams .... 40 @4z2
Minced Hams -_-- @19
3acon 4/6 Cert. 24 @34

Beef
Boneless, rump 28 00@30 00
2Zump, new __ 29 00@32 00

Mince Meat
Condensed No. 1 car. 2 00
Condensed Bakers brick 31
Moist im eines _.__ 6 00

Pig’s Feet
Cooked in Vinegar

Mm Bhs. 2 50
1% bbis., go tbs. —--__- 4 50
Opis. 26 9 00
Lon 17 00
Mites, ( ite. 1. 1 75
y% bbis., 40 lbs. _.-_ 3 50
7% bbis., 80 Ibs. .-.=-- 5 00
Casings
Hogs, Med., per lb. -_@55

Beef, round set -.-._ 23@36

Beef, middles, set_. @1 50
Sheep, a skein _--. @2 65
RICE
Fancy Blue Rose -_.-. 06%
ancy Head 2. 09
Broken (02. 038%
ROLLED OATS
Silver Flake, 12 Fam. 2 25
Quaker, 18 Regular _. 1 80
Quaker, 12s Family -. 2 70
Mothers, 12s, M’num 3 25
Nedrow, 12s, China —. 3 25
Sacks, 90 lb. Jute .. 3 75
Sacks, 90 Ih. Cotton __ $ 80
RUSKS
Holland Rusk Co.
Brand
18 roll packages ----- 2 30
36 roll packages —.--- 4 50
36 carton packages __ 5 20
18 carton packages  . 2 65
SALERATUS
Arm and Hammer -. 3 75

SAL SODA
Granulated, bbls. -... 1 80
Granulated, 60 lbs. cs. 1 60
Granulated, 36 2% Ib.

packages 2... 2 40
COD FISH
Middles (oo. 5%
eo 1% lb. Pure -_ 19%

ee 1 40

Wood boxes, Pure _. 29%
Whole Cod 2... 11%
HERRING
Holland Herring
Mixed, Geve _......... 15
Mied, half bbls. __.. 9 50
Mixed, Dbis 22... 00
Milkers, Kerra ...-. 1 25
Milkers, half bbls. -_10 25
Milkers, DES... 19 00
K K K K, Norway —. 19 50
& . pele ... 1 40
Cut Tameh oo 1 65
ReneA 4 Ih hnoxes __ 16
Lake Herring
+. HBL, 100: lbs, 22 50
Mackerel

Tubs, 100 lb. fney fat 24 50
Tubs, 50 count 9 00
Pails, 10 lb. Fancy fat 2 00

White Fish
Fancy, 100 lb. 13 00
SHOE BLACKENING

2 in I, Paste, doz. .. 1 35
E. Z. Combination, dz. 1 35
2

Med.

Dri-Foot, doz.  ..... 00
Bixbys; Doz... 1 35
Suinoia, Gaz _. 8 90

STOVE POLISH

TRADESMAN

Black Silk Paste, doz. 1
Enameline Paste, doz. 1
Enameline Liquid, dz. 1
BE. Z. Liquid, per doz. 1 40
Radium, per doz. 1

:

2

Rising Sun, per doz. 35
654 Stove Enamel, dz. 80
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 3
Stovoil, per doz. un @ OF
SALT
Colonial, 24, 2 Ib. .--. 96
Colonial, 46-14% ..... 1 25
Colonial, Iodized, 24-2 2 00
Med. No. 1 Bbls. __-- 2 60
Med. No. 1, 100 Ib. bg. 86

Farmer Spec., 70 Ib. 90

Packers Meat, 50 Ib. 57

Crushed Rock for ice
cream, 100 Ib., each 85

 

Butter Salt, 280 lb. bbl. 4 24
Bock, OF ih... 40
Baker Salt, 280 Ib. bbl. 4 10
100, 3 Wb. Fable ...... & 76
70, 4 1), Taos ...... 5 25
28, 20 Ib. Table __..__ 5 00
28 ib. bags, Table —_ 42
Old Hickcory, Smoked,
6-10 FO.
Per case, 24, 2 Ibs. -. 2 40
Five case lots —-_-__--. 30
Iodized, 24, 2 Ibs. __-- 2 40

 

SOAP
Am. Family, 100 box
Export, 100 box 2 -_ 4 00
Big Jack, Gee _...__... 4 50
Fels Naptha, 100 box 5 50
Flake White, 10 box 3 80
Grdma White Na. 10s 3 85
Swift Classic, 100 box 4 40
20 Mule Borax, 100 bx 7 55

Wool, 106 box —. 6 50
Jap Rose, 100 box -_-- : 85
Fairy, 100 _ 5 50

box

Palm Olive, 144 box 11 00
Lava, 100 bo
Octagon 2.
Pummo, 100 box _.._
Sweetheart, 100 box —
Grandpa Tar, 50 sm.
Grandpa Tar, 50 lge.
Quaker Hardwater

mr CNTs
i
°

Cocoa, 72s, box __-. 2 85
Fairbank Tar, 100 bx 00
Trilby Soap, 100, 10c¢ 7 30

Williams Barber Bar, 9s 60
Williams Mug, per doz. 48

CLEANSERS

ry)
/

a

Co eee
SS
ae
TS

 

80 can cases, $4.80 per case

 

WASHING POWDERS

Bon Ami Pd,
Bon Ami
ee
Climaline, 4 doz.
Grandma, 100, Se -.-.

3 dz. bx
Cake, 3 dz.

Grandma, 24 Large

Gold Dust, 100s __..-. 4 00
Gold Dust, 12 Large 20
Golden Rod, 24 ee 25
ihe @ GOS. le 4 50

La France Laun.,
Luster Box, 54

3
3
4
4
. 316
4
3
4
4 dz. 3
3

Old Dutch Clean. 4 dz 3 40
Octagon, Gon 4 00
Mineo, 406 2 3 20
Rinso, 24s ee Oe
Rub No More, 100, 10
aes 3 85
Rub No More, 20 Lg. 4 00
are’ Cleanser, 48,
ee ee 85
Sani ‘iuahs, 1 doz. _. 2 25
Hanoia, & G04. ..---— 3 15
Soapine, 100, 12 oz. ~ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large 4 80
Speedee, 3 doz. -_---- 7 20
Sunbrite, 72 doz. .... 4 00
Wyandotte, 48 4 75
SPICES
Whole Spices
Allspice, Jamaica _... @24
Cloves, Zanzibar  -... @40
Cassia, Canton  _..... @25
Cassia, 5c pkg., doz. @40
Ginger, African --.--.. @15
Ginger, Cochin -...__- @30
Mace, Fenang -.... 1 te
Pee IG 8 ee ee @24
Mixed, 5c pkegs., doz. @45
Nutmegs, 70@90 ao Gia
Nutmegs, 105-110 _.. Gre
Pepper, Black —_..._- @45
Pure Ground in Bulk
Allspice, Jamaica -.. @18
Cloves, Zanzibar -... @46
Cassia, Canton ___... @26
Ginger, Corkin _._--. @3
BeuetarG «= ........-..~--. @32
Mace, Fenang -_...... 1 30
Peoper, Black ......... @50
NUtmeee oo @75
Pepper, White ------ @60
Pepper, Cayenne ---. @32
Paprika, Spanish __-- @42
Seasoning
Chili Powder, 15c _._. 1 35
Celery Salt, ¢ oz. _.- 95
Mage. 2°67. 22 90
Onion Sale - 2. 1 35
Gapie (2 ee
Ponelty, 316 O47, u. S 2h
Kitchen Bouquet __-- 4 &0
Laurel Leaves ..._._- 20
Marioram, 1 oz. ....._ 90
Savory, 1 of. ..-. : 90
Theme, | of. ....-..-— 90
Tumeric, 2% of. ...- 90
STARCH’
Corn
Kingsford, 40 Ibs. -.-- 11%
Powdered, bags ------ 4 00
Argo, 48, 1 lb. pkgs. 3 60
@€rdam:, 48-5 .._... 80
Guaker, 40-1 _....___. ri
Gloss
Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96
Argo, 8, 5 lb. pkgs. ~- 3 35
Silver Gloss, 48, 1s -. 11%
Elastic, 64 pkgs. -.-. 5 35
Piget, 45-1 _ 3 50
Tiger, 60 ios. ........ 06
CORN SYRUP
Corn
Blue Karo, No. 1% -- 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 -. 3 13
Red Karo, No. 1% -- 2 70
Red Karo, No. 5, 1 dz. 3 71
Red Karo, No. 10 -. 3 51
Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 15
Orange, No. 5, 1 do. 4 41
Orange, No. 10 —_._- 4 21
Maple.

Green Label Karo,
Green Label Karo __ 5 19
Maple and Cane
Mayflower, per gal. -_ 1 55
Maple
Michigan, per gal.  . 2 50
Welchs, per gal. --.. 2 80
TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, small_. 3 35
POO ie 60
Noval Mint _....._..._ 2 40
‘TOPReOG 2 OF, onan 4 25
Sho You, 9 oz., doz. 2 70
Ay, targe ....._....... 5 20
A-t, ama ..._...... 3 15
Capers, 2 O02. .oc-1e-e 6 OV

rae oP Bars|

Unequalled for

Stimulating and

Speeding Up
Cooky Sales

OO etir ly wisi m cuts
Wholesale Grocer
Zion Institutions & Industries

Baking industry

ee

 

 

TEA
Japan
Medium ‘i . 27@33
choice .. ice Sere
Fancy .. 54@69
No. 1 Nibbs go a ah 54
1 ip. ple. Sifting ...... i
Gunpowder
CRAG 40
Davee (oo. 6
Ceylon
Pekoe, medium  ....... 67
English Breakfast
Congou, Medium ...... 2
Congou, Choice 35@ 36
Congou, Fancy 42@43
Oolong
Meg 28 2 cic nee 39
Choice A 5
Fancy
TWINE
Cotton, 3- ply cone -... 3%
Cotton, 3 ply palle —....
Weel 6 uly... a
VINEGAR
Cider, 40 Gavi ........ 26
White Wine, 80 grain_- 26
White Wine, 40 grain 20
WICKING
No. 0, per gross ..... 715
ING. 1, per gross ..... be
No, 2. per groas .... % 66
No, 3, per gross .__.. 2 00
Peerless Rolls, per doz. 90
Rochester, No. 2, dos. &@
Rochester, No. 3, doz. 2 00
tayo, per €oZ. .._... 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles a 15
ashe!s, narrow band,
wiod handies ...... 1 30
Market, drop handle- 90
Market, single handle. 95
Matket extra _...... 1 60
Splint, large _........ ¥ 60
Splint, medium —_..._ 7 50
Solnt, small ....___.. © 00
Churns

Zarrel, 5 gal., each __ 2 40

Barrel, 10 gal., each. 2 55
3 to 6 gal., per gal. .._ 16
Pails
10 qt. Galvanized .... 2 40
12 at. Galvanized .... 2 60
14 qt. Galvanized .... 3 00
12 gt. Flaring Gal. Ir. 5 00
10 at. Tin Dairy ._.. 4%
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, 5 holes .. 65
Hat, Wo0e .. Uncen 1 00
Rat, Sorine .......... 1 00
Mouse, spring ......- 30
Tubs
Large Galvanized __.. 8 60
Medium Galvanized _. 7 25
Small Galvanized -.. 6 50
Washboards
Banner, Globe ee
frase, Singlé ......... 6 00
Glass, «ingle _........ 6 00
Double Peerless —.... % 60
Single Peerless ...._. 7 60
Northern Queen -.__. 5 50
Universal ae oe
Wood Bowls
Ia in. Batter _2 nan 06
i in, Batter ... 4... 9 00
7 i Bittern oo 18 00
1S fe Batter 2... 25 00
WRAPPING PAPER
Fibre, Manila, white. 05%
Ne i wipe
Butchers DD. F. 2.1 we or
MYSte oo cian 07%
Krate Stripe 09%
YEAST CAKE
Magic, 3 G06, —.2..200 2 70
Sunlight, 4 40Z, «<< 2 70
Sunlight, 1% doz. -. 1 36
Yeast Foam, 3 doz. -. 2 70
Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischmann, per doz, 30

 

  

30

MICHIGAN

TRADESMAN

May 18, 1927

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, May 6. On this day was
held the final meeting of creditors in the
matter of Kent Building Co., formerly
Hi. H. Albrecht & Co., Bankrupt No. 298%.
The bankrupt was not present. No oth-
ers were present, except Knappen, Uhl &
Bryant for the petitioning creditors.
Claims were proved and allowed. The
trustee’s final report and account Was
considered and approved. Expenses were
ordered paid, as far as the funds on hand
would permit. There were no dividends
for creditors. The final meeting then
adjourned without date, and the case will
be closed and returned to the district
court in due course,

May 6. We have to-day received the
schedules, reference and adjudication in
the matter of Frank B. Wilson, Bankrupt
No. 3154. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey, and the bankrupt is a resident of
Kalamazoo, and his occupation is that
of a laborer. The schedules show assets
of $100 of which the full interest is claim-
ed as exempt, with liabilities of $919.76.
The court has written for funds and up-
on receipt of the same, the first meeting
of creditors will be called, and note ot
the same made herein. The list of cred-
itors of said bankrupt are as follows:

Perry McKee, Howe, Ind. - __.-$285.00
Art Atwater, Howe, Ind i. Bee

Estate of Alfred A. Wade, Howe 63.75

H. Cc. Large, Howe, Ind. - _.. s8e0d
Ellery Ernsberger, Howe, ind. _... 40.00
Home Elevator Co., Howe, Ind. -- 75.00
Drs. Wade & Wade, Howe, Ind. 75.00
Verne Swihart, Howe, Ind. ------- 45.00

QO. K. Warner, Howe, Ind, -------- 1.00

Dick Wilder, Orland, Ind. ~_------ 30.00
Dave Jennings & Sons, Orland, Ind. 20.00
John Minche, Howe, Ind. -- 30.00

May 6. We have to-day received the
schedules, reference and adjudication in
the matter of Michigan-Tennessee Lum-
ber Co., Bankrupt No. 3156. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The bankrupt con-
cern is located at Allegan, and their oc-
cupation was that of manufacture and
sale of lumber and timber products and
the cutting of timber. The schedules
show assets of $22,500 with liabilities of
$57,968.93. The first meeting of creditors
will be called, and note of the same made
herein. The list of creditors of said bank-
rupt are as follows:

State of Tennessee ------------ 400.00
30ulev'd Bridge Bank of Chicago 24,356.87
Frick Co., Waynesboro, Penn.-_- 527.50

 

 

International Harvester Co., L
Chicago --- ee Bin
Whittaker Mfg. Co., Chicago -- 33.50
Bell Tel. Co., Chicago —--------- 31.50
West. Union Tele. Co., Chicago-- 52.25
Mich. Ohio Bldg., Chicago --~-~-- 5

Cc. P. Dodd & Co., Louisville, Ky. 61.26
Oscar Farmer & Co., Louisville 330.21
Stearns Coal & Lbr. Co., Stearns,
Adkins & Co., Chicago - ee 114.49
Altsheller & Co., Louisville, Ky. 934.26
Tribune Co., Chicago ~----------- 8.50

Burhop Paper Co., Chicage ao 23.12
Anderson Spellman Co., Danville,
ce ee Bee
Louisville Pont Lbr. Co., Louis-
282.00

mie whe eS
Standard Oil Co., Louisville, Ky. 51.20
Blue Ridge Lbr. Co., Chicago
Landeck Lbr. Co., Chicago bisa
Alden Latham & Young, Chicag ;
Cyclone Blow Pipe Co., Chicago__ 374.22
Chie. Ind. & Louisville m. &,

Chicago  _-_------~------------- 268.76
Drexel State Bank, Chicago ---- 7,600.00

May 6. We have to-day received the
schedules, reference and adjudication in
the matter of Frank S. Schlicht doing
business as Frank S. Shlicht Motor Co.,
Bankrupt No. 3157. The matter has been
referred to Charles B. Blair as referee in
bankruptey. The bankrupt is a esident
of Grand Rapids. The schedules show
assets of $14,291.50 of which $550 is claim-
ed as exempt, with liabilities of $23,880.52.
The first meeting of creditors will be
called and note of the same made herein.
The list of creditors of said bankrupt are
as follows:

 

Walter Carey, Grand Rapids --$ 120.00
Moon Motor Car Co., St. Louis 2,000.00
Industrial Bank, Grand Raids -_ 2,200.00
Midwest Commercial Credit Co.,

Detroit ok ; eee
Kent State Bank, Grand Rapids 5,000.00
Esther Biferno, Grand Rapids -- 1,050.00
L. H. Semeyn, Grand Rapids --- 1,850.00

Mrs. P. I. Schlicht, Grand Rapids 2,700.00
W. W. Hubbard, Grand Rapids_ 2,225.00
Kent State Bank, Grand Rapids_ 1,250.00

Arnold Landgshow, Allegan ---- 198.50
Automotive Parts Corp., Grand R. 10.29
Aupperiee & Veltman, Grand R. 20.53
Bowman Trautman Co., Grand R. 15.30
Burroughs Adding Machine cO.,

Grand Rapids —-__-.--------——--- 7.33
M. A. Baloyan & Co., Grand Rapids 20.00
Bond Welding Co., Grand Rapids 7.85

Brown & Sehler Co., Grand Rapids 1.50
Commercial Painting & Enam-

eling Works, Grand Ranids —___ 40.00
Consumers Power Co., Grand R. 175.00
7 0. Colson. Paris, 1. _______- 39.50
Electric Service Station, Grand R. 19.80
Firestone Tire & Rubber Co.,

Grand Rapids ------------------ 14.25
Furniture City Plating Co.,
Grand Rapids ------------------ 18.00

Forbes & Belknap, Grand Rapids 200.00
85.86

 

Press, Grand Rapids __._-.-.-.-—- 6
Heraid, Grand Rapids __---------- 160.00
Chronicle, Grand Rapids ~_----- ~ 54.00
Gabriel Snubbers, Grand Rapids. 37.38

G. R. Advertising Co., Grand Rap. 133.00
G. R. Art Glass & Mirror Works,

Grand Rapids —...-____-____-__---— 20.55
G. R. Trunk Co., Grand Rapids. 24.00
Crown Life Insurance Co., G. R. 100.00
G. R. Insurance Agency, G. R. -- 23.40
Hastings & Harfst, Detroit ~----- 24.20
Heth Auto Elec. Co., Grand Rapids 12.59

Johnson, Grand Rapids 3.00
Grand Rapids 6.75

Robert A.
Lewis Electric Co.,

Miller Rubber Co., Grand Rapids 3.10
Northwestern Weekly, Grand Rap. 15.00
Passenger Car Dealers Ass’n.,

Grand Rapids _._________..__-_-_-- 60.00
Piston Service Co., Grand Rapids 84.54
Quality Tire Shop, Grand Rapids 10.25

Luffe Grand
Stevens-Davis Co., Chicago ------
Service Auto Laundry, Grand Rap. 5.00
Sherwood-Hall Co., Grand Rapids 124.06
Sinclair Refining Co., Detroit _--- 491.00

Battery Co., Rapids 54.50

Tisch Auto Supply Co., Grand Rap. 14.40
Tisch-Hine Co., Grand Rapids -- 1.45
Tracy Clock Co., Grand Rapids _- 7.50
Universal Car & Service Co., G. R 6.68
Vacuum Oil Co., Detroit ____------ 131.00
Ver Wys & Co., Grand Rapids . 2.35
Vrana Auto Top & Trim Shop,

Grand Rapids oe 2 > en
Wolfe Sanitary Wiping Cloth Co.,

Detroit See 2 88d
F. F. Wood Motor Co., Grand Rap. 14.45
Wilson Bros. Co., Grand Rapids -- 10.00
Weiland Mfg. Co., Grand Rapids_- 17.53
Warren Refining Co., Cleveland 154.00

National Discount orp., Grand Rap. 300.00
Guarantee Bond & Mortgage Co.,

Grand Rapids —._----------------- 247.00
Motor Bankers Corp., Grand Rapids 63.00
Citizens Co., Grand Rapids —----- 200.00
Alward & Son, Hudsonville _ 300.00

May 6. On this day was held the final
meeting of creditors in the matter of
Ethel Rosenberger, Bankrupt No. 3025.

The trustee was present in person. No
others were present or represented.
Claims were proved and allowed. The
trustee’s final report and account was
approved and allowed. An order was
made for the payment of expenses of
administration and for the declaration
and payment of a first and final dividend
to creditors of 11 per cent. No objections
were made to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case will be closed
and erturned to the district court in due
course.

On this day also was held the final
meeting of creditors in the matter of
Zelda M. Phelps and Kenneth Bartholo-
mew, doing business as Tri-City Baming
Co., Bankrupt No. 2902. There were no
appearances. The trustee’s final report
and account was considered and approv-
ed. Claims were proved and allowed.

Claims were proved and allowed. Ex-
penses of administration were ordered
paid and a_ first and final dividend of

21 per cent. ordered paid to general ecred-
No objections were made to the

itors.
discharge of the bankrupts. The final
meeting then adjourned without date.

The case will be closed and returned to
the district court in due course.

May 3. (Delayed). On this day was
held the final meeting of creditors in the
matter of Albro E. Young, Bankrupt No.
2702. The trustee was present in person.
R. J. Cleland, for petitioning creditors and
for creditors generally was present. The
report and account of the trustee was
considered and approved. Claims were
proved and allowed. The expenses of
administration were approved and order-
ed paid. as well as the payment of a first
and final dividend of 38.8 per cent. to
general creditors. There were no objec-
tions to the discharge of the bankrupt.
The final meeting then adjourned without
date and the case will be closed and
returned to the district court in due
course.

May 9. On this day was held the final
meeting of creditors in the matter of
Louis A. Lambert, Bankrupt No. 2817.

The bankrupt was not present or repre-
sented. The trustee was present. The
report and account of the trustee was
approved and allowed. Claims were prov-
ed and allowed. An order for the pay-
ment of expenses of administration was
made. There were no funds for the pay-
ment of dividends to creditors. No ob-
jections were made to the discharge of
the bankrupt. The meeting then ad-
journed without date and the case will
be closed and returned to the district
court in due course.

Mav 10. We have to-day received the
schedules, reference and adiudication in
the matter of Edward C. Eiberlein, per-
sonally and as Eberlein Tire Co., Bank-
rupt No. 3158. The bankrupt is a resi-
dent of Grand Ranids, and his occupation
is that of a garage operator. The sched-
ules show assets of $495.33 of which $290
is claimed as exempt, with liabilities of
$1,989.11. The court has written for funds
and upon receipt of the same, the first
meeting of creditors will be called, and
note of the same made herein. The list
of creditors of said bankrupt are as fol-
lows:

National Cash Register Co., Grand

Ranids $425.00
Becker Auto Co., Grand Rapids - 41.32
Ernest B. Blett & Son, Grand Rap. 54.40
Colonia) Oi) Co., Grand Rapids --- 85.50

Electric Service Sta., Grand Rapids
Fisk Tire Co., Grand Rapids ----~ 381.72
B. F. Goodrich Rubber Co., G. 9

S. A. Hobson & Co., Detroit ---- 14.41
Lambert & Kaminga Electric Co.,

comand meaplds 0 24.75
Reliable Tire & Access. Co.,

Muskteon 2. 107.19

Richards Motor Co., Grand Rapids 62.85
Sherwood Hall Co., Grand Rapids
Geo. W. Tubbs Oil Co., Grand Rap. 260.00
Tood Bros., Grand Rapids ~~------
Morris Bros. Hdwe., Grand Rapids 169.00

Comstock Park Fuel Co. -.-___-___ 74.00
Mich. Bell Tel. Co., Grand Rapids 30.00
Press, Grand Rapids _-_____------~- 7.56
Comstock Park State Bank, ------ 150.00

May 11. We have to-day received the
schedules, reference and adjudication in
the matter of John P. Evans, Bankrupt
No. 3150. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a janitor. The schedules show assets
nf $250 of which the full interest is claim-
ed as exempt, with liabilities of $403.05.
The court has written for funds and upon
receipt of the same, the first meeting of
creditors will be called and note of the
same made herein. The list of creditors
of said bankrupt are as follows:
Commonwealth Loan Co., Grand R. $120.00
Joseph Janatowski, Grand Rapids_ 150.00

A. Helmer, Grand Rapids -_---_-- 64.75
Ideal Coal Co., Grand Rapids ---- 22.50
William Meat Market, Grand Rap. 11.00

Dutmer Drug Store, Grand Rapids 5.00
Richards Storage Co., Grand Rap. 29.80
May 11. We have to-day received the
schedules, reference and adjudication in
the matter of Gertrude Ruggles Beam
doing business as Eastern Hat Shop,
Bankrupt No. 3160. The matter has been
referred to Charles B. Blair as referee in
bankruptey. The schedules show assets
of $515 of which $250 is claimed as ex-
empt, with liabilities of $1,372.21. ‘The
first meeting of creditors will be called
promptly and note of the same made
herein. The list of creditors are as fol-
lows:
Dubois-Munn Co., Grand Rapids__$195.95
Max Mayer, New York City ------ 9.13
Hart Co., Cleveland, Ohio ~-------
Reed Bros. & Co,, Cleveland :
J. A. Seott & Co., Grand Rapids__ 141.63
Ryerson Co., Chicago ~------------- 113.75
C. M. Kelly, Grand Rapids ------ 13.50
Mich. Bell Tel. Co., Grand Rapids 7.25
Consumers Power Co., Grand Rap. 4.31

Edson Keith Chic Merc. Co.,

Chicago —.-----~----——----------- 473.17
Benjamin Insurance Agency,

Grand Rapids ---_--------------- 16.80
Gage Bros., Grand Rapids __------ 50.006
Sinclair Rooney Co., Grand Rapids 52.00

May 11. We have to-day received the
sehedules, reference and adjudication in
the matter of Fred T. Wilson, Bankrupt
No. 3161. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The schedules show assets of
$140 of which the full interest is claimed
as exempt, with liabilities of $4,993.72.
The court has written for funds and upon
receipt of the same, the first meeting of
creditors will be called and note of the
same made herein. The bankrupt is a
resident of Kalamazoo. The list of cred-
itors of said bankrupt are as follows:

L. V. White Co., Kalamazoo --$1,613.57
Cedar Rapids Engineering Co.,

Cedar Rapids, lowa -----------—- 110.00
Wm. Robinson Auto Parts Co.,

Kalamacoo 220 15.88
Bond Supply Co., Kalamazoo --_-- 4.55
Barley Motor Car Co., Kalamazoo -7o
Crockat Elec. Co., Kalamazoo __-- 13.69
Cc. G. Spring Co., Kalamazoo ---. 94.77
California Top Co., Kalamazoo -- 9.50
Cleveland Auto Co., Cleveland -_ 23.77
Crosstown Corp., Detroit _-------1,109.06
Doug__las Auto Elec. Co., Kalama. 41.60
Jackons, Fitzgerald Dalm, Kala-

masop _..____-- a . 10.00
Kal. Auto Parts Co., Kalamazoo -- 7.00
Kal. Loose Leaf Co., Kalamazoo _-_ 26.50
Kal. Publ Co., Kalamazoo ---__- 6.25
Kelly Radiator Shop, Kalamazoo -- 16.17
Kal. Glass Co.. Kalamazoo ------- 439.90
Nusbaum Supply Co., Kalamazoo__ 29.66
Pattison Auto Supply Co., Kala-

magoe 6 2 a
R & Rideley Co., Detroit ____.__ 49.26
Sherwood Hall Co., Grand Rapids 11.46
Harry Scott & Co., Kalamazoo 52.10

Shakespeare Press Co., Kalamazoo 3.25

Westgate Adv. Co., Kalamazoo -- 30.00
Home Savings Bank, Kalamazoo__ 500.00
G. H. Herrington, Kalamazoo 80.00
L. V. White Co., Kalamazoo —----- 70.00
Geo. P. Wiggington, Kalamazoo —_ 600.00

In the matter of Gertrude Ruggles
Beam, doing business as Eastern Hat
Shop, Bankrupt No. 3160. the first meet-

ing has been called for May 27.

In the matter of Mike J. Nowicki, Bank-
rupt No. 3153, the funds for the first
meeting have been received and_ such
meeting has been called for May 27.

In the matter of Frank S. Schlight,
doing business under the name Frank S.
Schlicht Motor Co., Bankrupt No. 3157,
the first meeting of creditors has heen
ealled for May 27.

In the matter of Jacob D. Kirkhuff,
Bankrupt No. 3152, the funds for the first
meeting have been received and such
meeting has been called for May 27.

In the matter of Donald H. Starks,
3ankrupt No. 3149, the funds for the first
meeting have heen received and such
meeting has been called for May 27.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too smal! to open accounts.

 

Fixtures For Sale—Mahogany clothing
cabinets with revolving racks. Others
with pull rods, suitabie for men’s or
womens clothing. Shelving and show
cases. Going out of business. Will sell
at fraction of original cost. Apply Kala-
mazoo, Mich., 110 West Main St., Martin
Stores Corporation. 574

IF YOU WANT TO SELL YOUR store
I can tell you how to get from 80c to 100c
on the doliar for it—CASH. Write me.
No charge. No obligations. No contract.
(P346). EF. B. Powetson, Box 465, Gales-
burg, Ill. 575

FOR SALE—Dry goods and ready-to-
wear stock and fixtures. Building can be
had on long lease. City of 3,000. No
other exclusive dry goods stock in city.
A good deal to right party. Lemunyon
& Co., Durand, Mich. 516

For Sale—200-account McCaskey regis-
ter; Toledo counter scale, weight capacity
40 pounds; used two years; two Bowser
basement steel oil tanks, capacity 120
gallons each, new. Will sell cheap. Send
lor prices. Schuiteman & Jacokes, Fre-
mont, Mich. 577

WILL PURCHASE ESTABLISHED re-
tail store, any line, preferably on west
coast near Lake Michigan; or buy inter-
est with services in good business propo-
sition. Address Box 237, Ludington,
Mich. 578

For Sale—Grocery store and fixtures in
good live city of 3000. Fixtures suitable
for general store. Building 25x100 ft. for
sale or rent. A. D. Lamb, Durand, Mich.

oo : 579
Man with ten years as chain store
manager, also department store experi-

ence, is open for position as manager of

small store or department head. Address

H-, 514 W. Allegan St., Lansing, Mich.
580

 

For Sale—Grocery, nicest one in fine
residence city, main street. Cash_busi-
ness. Price, wholesale inventory, 25% off
fixtures. Ernest Lawson, Howell, Mich.
581

For Sale—Electrical contractor-dealer
business, growing suburban community.
(;00d location. Very low rent. Can be
bought for about $600 if taken at onc .
Address No. 582, c/o Michigan Trades-
man. 582

For Rent—Store and fixtures for dry
goods. Good building. Corner location,
large trading area. No local competition.
G. H. Burt, Byron, Mich. 583

WE SELL RETAIL AND WHOLESALI:
stores, manufacturing plants, or any
going business, city or country. Quick
results. FRANK P. CLEVELAND & CO.,
1006-6 N. Clark St., Chicago. 569

ORIENTAL ARTICLES for retail trade.
Particulars free. Beia Co., Los Angeles.

571

 

“Want “To Buy—Shoes, -elothing, “dry
goods, or general store. Must be cheap.

D. H. Hunter, Rockford, Mich. _ 572
FOR SALE—Grocery store, including
stock, fixtures, and building. Steam-

heated, living rooms up stairs. Doing a
good business in a thriving town of 1200
population. No chain store competition.
Death of my husband reason for selling.
Mrs. M. J. Flennery, Edmore, Mich. 573
FOR SALE—Good clean stock of gen-
eral merchandise and fixtures, located in
a thriving little town. Old established
business. Will inventory about $10,000.
Will give good lease or sell building.
Reason for selling, to settle an estate.
Address Box 19, Palo, Mich. 557

For Sale—Something new in duplicate
receipt books, two or four to the page;
and scale books. The Observer, Saline,
Mich. 63.

For Sale—Thriving, successful retail
business 8 years old, with yearly earning
of over ten thousand dollars, net. Last
year equal to past 5 year average. Lo-
eated on Monroe Ave., in Grand Rapids’
best business section. Established trade,
and trained organization. Any man or
woman with business experience and
common sense can operate. Price, $22,500
plus inventory. Fifteen thousand dollars
cash (minimum) needed. Full particulars
given to those interested and able to
swing this attractive proposition. Write
No. 531, c/o Michigan Tradesman for ap-
pointment, at which time full details,
ete., will be given.

CASH For Your Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc,
LOUIS LEVINSOHN, Saginaw, Mich.
Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich, 56€

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

May 18, 1927

THE SERVICE PROBLEM.

 

Customer’s Point of
View.

Written for the Tradesman.

Getting the

In the minds of some ,merchants
even those of long experience, there
still exists a strange haziness as to
what constitutes good service. They
do not know the essential elements that
go to make it up. This is mainly be-
cause they never have come to realize
how things look to those on the other
side of the counter. A good way to
clear up this haziness is to analyze
concrete examples of service that is
good or bad from the customer's point
of view.

First we will take Mr. Link’s case.
He is a house painter who works at
his trade in the small city in which he
lives, and also takes jobs in the sur-
rounding country. “TI generally buy
my supplies at Sutton’s Hardware,” he
told a friend. “Barton carries
a large stock of everything in my line.

also

30th are reliable men and handle only
dependable goods, but I get quicker
service at Sutton’s.

“T like to pay cash and keep every-
thing squared up as I go along. Then

I know where I’m at. Naturally |
want to get the lowest prices. At

Sutton’s everything is marked plainly
—so much for the single item and a
closer figure when purchase is made
of a larger amount, as a half dozen or
The same idea is carried out
in bulk goods.

a dozen.
These prices go abso-
lutely. It doesn’t matter who waits
on you, you pay the same.

“Mr. Barton still clings to an old-
fashioned practice. He himself makes
prices that are lower—sometimes much
lower—than he allows his clerks to
make.
good cash customer wants to deal with

The way this works out, every

him personally, or at least to settle
with him. Taking one thing with an-
other, he—that is he himself—would
sell me my stuff at just about the
same I am paying at the other place.
But whenever I go to his store I have
to stand around from twenty minutes
to three-quarters of an hour, to get his
attention. At Sutton’s anyone can
wait on me, I buy what I want in a
few moments, pay for it. have it loaded
into my little truck. and I am off. A
busy man must save his time as well
as his money.”

Annoying defects in service may
crop out in a very small transaction.

Last Mrs. Alvord had a
cousin drop in on her unannounced, ar-

summer

riving on the noon train and scheduled
There

wasn’t time to do much, but she quick-

to leave at five forty-five.
lv decided to ask in, three or four
ladies who were old friends of both.
For refreshments she would serve ice
and cake at three thirty. It
happened that she had that morning
baked a delicious cake, so now she
telephoned a near-by drug

cream

store for
the cream, which was to be brick and
to arrive not later than three twenty.

The friends came and things went
along nicely until about half past three
when the hostess began o be nervous
and anxious. She called up the drug
store and was told that her order

MICHIGAN

would be right along. Fifteen minutes
passed and again she went to the tele-
yhone and again received the same re-
ply, without a word of explanation or
apology. Fully seven minutes more
passed before the boy appeared with
the cream, which was of the bulk
variety and badly melted.

The boy guessed “The brick must
‘uy been all sold up, an’ p’raps the bulk
wasn’t packed as it ought to ’uv been
this morning,” which suggestions af-
forded scant satisfaction to the ex-
asperated Mrs. Alvord. She paid the
bill and has since bought neither ice
cream nor anything else at that drug
store. She justly felt that her plan of
refreshments for her little party was
ruined by the lack of dependability in
the place she patronized.

It must never be forgotten that any-
thing that savors of taking advantage
of inexperience or ignorance is re-
sented deeply. Here is an illustration.

A few wecks ago Robert, the nearly
grown son of the Ellitsons, was need-
ing a new suit. Previously his father
or his mother always had gone with
him to buy his clothing, but on this
particular Saturday morning it was all
but impossible for either to get away,
so the boy went alone to make the im-
portant purchase.

When he arrived at the
which his mother had suggested that
he should go first and see what they
were offering, he was taken in hand
by a salesman who, unfortunately, was
not as conscientious as he was smooth
and affable. Lest this episode be set
down to the discredit of a race that
numbers many clothing dealers, let it
be said that the owners, who are also
the managers of this establishment
and the well, are all

store to

salesman as
Gentiles.

Of the two suits first brought out
for his inspection, Robert knew that
neither one would answer at all. As
to the third, after slipping on the coat,
he remarked pleasantly, “I like the
cloth of this one. It’s just swell—
couldn’t please me better. But, as he
looked in the mirror, “it’s altogether
Haven’t you one like
it that is my size?”

too big for me.

“That’s the only one of those we
have left; but it’s only the least trifle
Our tailor can fix it so it
will look as if it had been made to your
measure.”

too large.

Then the salesman focused his ef-
forts on selling the boy that particular
suit, dwelling persuasively upon its
s‘yle, the excellence of the material,
the quality of the linings, and the
reputation of the manufacturers. He
promptly and masterfully
Robert’s objection.
time, that it

overrode
raised a second
seemed much too large
through the shoulders, by repeating the
assurance that the alterations would
make it perfectly satisfactory.

The deal was closed and the money
paid. The salesman could not agree
to send the suit out that afternoon after
the changes would be made, so it was
arranged that Robert was to call for
it at the store at 5 o'clock. He took
it home and wore it that evening, be-
fore the family had given it the once-
over.

TRADESMAN

We will let Mrs. Ellitson tel! brief-
ly the rest of the story.

“When we came to look at it ,it was
that nothing had done
that the trousers had
shortened, so we thought there had
Tuesday Robert

evident been

except been
been some oversight.
took the suit in for the other altera-
tions that had been promised. In
three or four days it was sent out, but
it was just the same as before. Then
Mr. Ellitson Robert and
took the matter up with the manager
The man-

went with

—had Son put on the coat.
ager coolly insisted that it looked very
well as it was, that a snug fit was not
desirable, and so forth. However, he
would have their tailor change it if
Mr. Ellitson insisted.

“The suit was left. When it came
out there was a note with it saying they
were sure it would be entirely satis-
As to what had actually been
shortened,
which was an improvement. Possibly
the sleeves had been taken out and
a very little taken off from the fronts
and backs at the arm holes—I can’t
tell positively. But the collar still
sticks out at the back of the neck, and
all through the shoulders the garment

factory.

done, the coat had been

shows that, even loose as everything
is worn these days, this needs a young
man several inches larger than Robert
to fill it out properly. I think it is
so much too large that they knew it
couldn’t be altered successfully, and
they are of the kind just to bluff it out.

“T don’t pretend to know whether
the salesman had some object in work-
ing off that particular suit upon the
boy, or whether he wanted to make a
sale without taking the trouble to find
what would be right for the customer,
but I call the whole matter very poor

Ella M. Rogers.
—_—_~++ +. —_
Let Us See Ourselves as Others See
Us.
(Continued from page 20)

“The public has a notoriously short

memory.

2 ”
SEr VICE:

Not only is the public mind
distracted by personal concerns and
interests, but the constant shifting and
realignment of the population con-
tributes toward making it fluid and in-
constant.”

The grocer who thinks he has an
trade, that “everybody
him,”

established
knows must remember that
“everybody” dies, moves away, gets
new contacts and forgets. He must
realize that he must always pump new
blood into his trade or it will wither
and blow away; but also that if he
does so pump new blood into his bust
ness, if he steadily trades up with the
increasing prosperity and wellbeing of
his customers, he will progressively
prosper.

neighbor-

In every city and town

hoods change. Change is slower in
some places than in others; but change
is the only constant thing there is in
life. And Swasey says:

“Each time a neighborhood changes
the retailer is confronted anew with
the problem of getting a steady buy-
ing public. The workingman has in-
creased his buying power many times.
He cares not a rap what anybody

thinks of him. He gets from $25 to

31

week. He

pleases with his purse of plenty. He

$75 per does what he
has buying power.”

But let us note that this same work
man has children for whom he has un-

limited ambitions. He wants his wife

and children to fare better than he
fared. He gets them a good home,
puts in furnishings in line with a

taste that develops in any ambitious,
wakeful woman, and—best of all—he
lives on the best food in the world.

So there is always room at the top
of trade. Let the wakeful grocer take
heed. Paul Findlay.
erence epee mnemanenone
Patriotic Crabs.

Crabs were plentiful in the Hudson
River when the Dutch settled on Man-
hattan. The Dutch liked them for
edibility and for their colors,
When the British took
Manhattan they liked the crab because
when boiled it

their
white and blue.

turned red.

 

Hodenpy! Hardy

Securities
Corporation
L

A personal advisory
service freely offered
to large and small
investors alike * * ¢
Securities carefully
selected to suit your
individual needs.
4

231 So. La Salle Street
Chicago

New York Grand Rapids

 

 

 

 

 

HART BRAND
CHOICE or THE LAND

 

Look for the Red Heart
on the Can

LEE & CADY

Distributor

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.,

Grand Rapids.
SAGINAW BRICK CO.,
Saginaw.
JACKSON-LANSING BRICK co.,
Rives Junction.

 

 

 

 

 

 

 

 

32

 

MICHIGAN TRADESMAN

: May 18, 1927

 

REPRESENTATIVE RETAILERS.
Fred R. Dodge Has Sold Goods Fifty-
Two Years.

Fred R. Dodge was born in Unioa
City, Branch county, Mich., Dec. 8,
1860, and is a son of Hiram and Mary
(Vail) Dodge. The father was born
near Utica, N. Y., was a wagon man-
ufacturer for a long time in Union
City, but finally retired from business
and came to Grand Rapids and died
Dec. 28, 1897.

Fred R. Dodge was reared in Union
City, but, as the family was a large
one, the children were all early set
to work, and in those days Mr. Dodge
had rather attend school.
When thirteen vears of age he went
into a blacksmith where he
worked two years, and then, for eight
years, was a clerk in a dry goods store.
He first started in business on his own
account by opening a grocery and
bakery in his native city, and this he
prosperously conducted unil he came
to Grand Rapids, about the year 1888,
and here started a grocery on Canal
street, which he conducted until about

work than

shop,

 

Fred R. Dodge

twelve years ago. He then removed to
250, 252 and 254 Plainfield avenue,
where he handled a stock of general
merchandise for twelve He
then transferred his stock to Comstock
Park, where he has beeen an impor-
tant the interests
of that rapidly growing suburb. In his
new location he has been assisted by
two of his three sons, who have grad-
ually the auhority
and now relieve Mr. Dodge of all the

years.

factor in business

assumed reins of
detail work connected with the estab-
lishment.

Mr. Dodge was united in marriage,
in Union City, Dec. 4, 1889, with Miss
Emma Dennison, of Quincy, Branch
county. They have. three living chil-
dren—Hugh S. and Deo W.—who de-
vote their entire time to the store, and
Chester, who is a professional musician.

In politics Mr. Dodge is a Repub-
lican, but he has given little attention
to party affairs, as his business has
occupied most of his time. Neverthe-
less, his popularity has forced him into
office, and about thirty years ago he

was elected alderman from the Fifth
ward, which is emphatically a Demo-
cratic ward, and he was the only Re-
publican ever elected to represent it
in the city council. He served one
and afterward eschewed party
politics. Fraternally, Mr. Dodge is a
member of Valley City Lodge, F. &
A. M.; Lilly Lodge, K. of P., in which
he has held all the chairs, being now
a Past Chancelor. He is a member
of the Plainfield avenue M. E. church,
which he serves in the capacity of
trustee.

Mr. Dodge resides at 440 Kenwood
avenue, where he derives a great deal
of enjoyment from home ties and the
association of his friends. He is an
expert trout fisherman and for fifteen
summers at

term,

spent his
Lake, of which region he
Because his business is

years has
Houghton
is very fond.
so well handled by his sons and their
wives, he feels that he has a right to
enjoy life to the utmost because of the
close application he gave his store un-
dertakings for more than forty-four
successive years. He is in excellent
health and spirits and bids fair to live
many more years to enjoy the fruits
of his frugality, shrewdness and close

 

attention to business.
oe 2.—o_———_
Unwise To Purchase Flour Beyond
Requirements.

Written for the Tradesman.

Another week of slightly advancing
prices on wheat has passed and yet
flour buyers did not respond in a large
way to the bullish activities of wheat,
believing, apparently, that the strength
had about run its course, in which
they are probably correct.

The past ten days have been, gen-
erally speaking, rather unfavorable to
Canadian spring wheat seeding, and
this condition, rather than buying of
wheat by exporters, has been the main-
spring of the upward tendency of
wheat prices; of course, the strength
in corn has been a factor, and will con-

tinue to be, but with latest reports in-

dicating clearing weather in the
Canadian provinces, with plenty of

moisture, the probabilities are the bal-
auce of the spring seeding will be com-
pleted promptly, and while the acre-
age will in all likelihood be less than
a year ago, with good growing weath-
er from now on an excellent crop of
Canadian wheat can be raised this year;
some reports indicate with the increas-
ed number of farmers in Canada this
vear the acreage will be as great as
last in spite of the temporary set-back
in seeding.

Anyway wheat has had a good ad-
vance, and is plenty high enough to
meet the general conditions of the
crop in the United States and Canada;
it would not be surprising to see some
reaction, and ultimately a somewhat
Iswer level of prices, unless something
serious occurs to the growing crop in
North America. The fact is, our price
1: too high to suit European buyers at
this time; their bids are under our
domestic market, and this portends
somewhat lower prices for us under
favorable conditions.

The world prospects for wheat are
some better than a year ago; there

are about 4,000,000 more acres sown to
wheat, and European prospects are for
higher yield per acre than last year;
this condition is offset by an increase
in the consumption of wheat bread on
that continent; at least increased con-
sumption is a strengthening factor in
the exact proportion to increased de-
mand, for demand is what makes the
price advance, so that with a large
crop and big demand comparatively
high prices would prevail, while
rather low ones would result from a
short crop without active demand.
The present appears to be a better
time to sell wheat than to buy it, so
if would seem to be unwise to purchase
flour byeond thirty to forty days re-
We favor playing as
nearly even as possible, as conditions

quirements.

may change in either direction over

night. Improved secding and growing
conditions, with light demand will
bring about a rather sharp decline,
while unfavorable conditions and in-

creased damage to growing wheat in
North America might quite materially
advance prices from present basis.
Temporarily at least, it is a weather

market. Lloyd E. Smith.

—_+->___
Making Beefsteak From Cotton Seed.

Now is the time for all food purity
faddists to get busy, for none other
than Dr. David Wesson, who made cot-
ton seed oil atractive as a table oil and
for a cooking fat, is out with a sug-
gestion that the next thing in line will
be a synthetic sausage made from cot-
tonseed meal.

Just why there should be any great
objection to such a product is not ap-
parent to and liberal-minded
folk, but whenever such expansion of
our food supply has ever been pro-
posed in the past there has arisen a
howl of protest from the Wileyites,
and such other foes of cheap, second
grade foods.

rational

And yet they have rarely
show that foods which
are pure and wholesome and honestly
labelled are offensive to the Pure Food
law.

But now comes Dr. Wesson, telling
the faculty of the State College of
North Carolina that it is feasible to
dream of beefsteaf from cotton seed
meal at a cost of 5c a pound.

Dr. Wesson carried his hearers with
him in an illustrated lecture showing
the cotton seed from the time it was
produced in the fields until it had come
into the home in the form of refined
cooking oils.

For forty years chemists have been
working on the oils from the cotton
Dr. Wesson stated, and cotton-
seed meal may be made into high grade

been able to

seed,

food products.

He predicted revolutianary changes
in the methods of refining the meal.
In this new method the oil would be
extracted by chemical solvents, giving
a purer oil and a meal that would be
worth more as food. It would be no
greater miracle to convert the meal in-
to a high grade protein food than it
was to have converted the oil into a
delicious cooking fat.

He told of experiments where he had
tested a food product before a group
of business men, feeding them with a
kind of sausage made from cotton seed

meal. The sausage was pronounced
delicious by those who attended the
luncheon before they knew the source
of the so-called meat. Within twenty
years, Dr. Wesson said, there would
be plenty of these new food products
available.

——>»2___
What Kind of Initiative Do You Pos-
sess?

1. Do you wait to be told what to
do several times before you contem-
plate action?

2. Do you reason that having wait-
ed so long, you might as well wait a
little longer?

3. Do you see things to do your-
self, or let the
them?

4. Do you see what ought to be
done but lack the pep and the push and
the courage to make a beginning?

5. Do you make frequent beginnings
and fail to push things through to the
point of real achievement?

6. Do you see what you can do, and
are you enterprising enough to go
ahead and do it?

7. Have you sufficient initiative to
make use of the ability, energy and
activities of others?

8. Are you able to subordinate in a
proper manner the will of
your own will?

9. Are you able and
take advanage of opportunity and cir-
cumstances?

10. Are you able to supply yourse':
and others with inspiration and en-
thusiasm enough to tide over hard
places?

11. Are you able to carry on de-
spite apparent setbacks?

12. Can you keep out of ruts?

If you have climbed one by one up
those twelve rungs of the ladder, you
initiative which will count ir
making you a leader among men—ar:
eexcutive of the first watetr and a
success financially.

—_+~+>____
Business Philosophy.

Frederick C. Howe, former Immi-
gration Commissioner, once undertook
to explain the movement of peoples
over the earth under the theory that
mankind has ever tried to get the most
with the least effort.

We are all lazy, by nature.

If we will think about this we will
see that it is through our effort to get
out of work, or at least to get the most
with the least effort, that we owe most
of our progress.

The discoverer of a new sea route,

other fellow discover

others to

prepared to

possess

the inventor of a new device and the
formulator of a new method receive a
personal but
small proportion of the total benefit;
the major portion accrues eventually
to the public.

By each of us trying to produce
more of the world’s goods with less
effort, we are gradually making it eas-
ier for ourselves and others to live
comfortably and happily.

We cannot depend on the altruistic
impulse of the human being, but we
can be sure of his self-interest. If
we can realize that by best serving our-
selves we best serve others, then pro-
gress is as sure as the rise and fall of
the tides. William Feather.

reward, this is only a

 

 

 

 

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The Mill Mutuals Agency

Lansing, Michigan
A. D. BAKER Secretary and Treasurer

Representing the

Michigan Millers Mutual

~ Fire [Insurance Company

and associated companies

Combined Assets of Group $33,389,609.28
Combined Surplus of Group 12,306,262.36

Fire Insurance—All Branches

Tornado Automobile Plate Glass

 

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SAVINGS MADE

Since Organization

 

 

 

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THE WORLD'S LARGEST MANUFACTURER GE REFRIGERATORS FOR ALL PURPOSES

 

 
 
 
  
  
 
 
 
 
 
 
 
 
 
 

For ELECTRIC
Refrigeration
McCRAY refrigerators may be used
with any type of electric or mechan-
ical refrigeration. All models are
ready for immediate installation of
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in the refrigerator is vital to satis-
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chine 1s used.

Pure corkboard insulation, covered
with waterproof insulating sheath-
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cement, insures perfect air-tightness
in all McCray refrigerators

Ce)

 

‘a, Cx REFRIGERATOR that
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Used with Electric Refrigeration

      
   

 

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McCray No. 150

McCray No 185

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A Refrigerator
._ © That SELLS Food

for all purposes

orice, every McCray modelinsures
efficient, economical, enduring service.
Built upon basic patents, in accord
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are the accepted standard of refrig-
erator quality.

For 37 years McCray refrigerators
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Send the coupon for details about
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McCRAY REFRIGERATOR SALES CORPORATION
739 Lake Sr., Kendallville, Ind.
Salesrooms in All Principal Cities (See Telephone Directory}

 

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For further information
MAIL COUPON
McCray Refrigerator Sales

Corporation,

739 Lake St.
Kendallville, Ind.

Please send further infor-
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hotels,restaurants,clubs
hospitals, institutions

j florist shops [ ] homes.

Name = 2
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