Y Z ‘ ~ . “

LLERECRROS TF FF EENMOSS SIns %
7 RAS LP

0 A

rN f
3
<]

|

AE; oy,
ae Y (Sie RE

 
  
 

   

         

%) xs
TELS OTL. : Ny
PUBLISHED WEEKLY 4.75 = 2 Y, PUBLIS SRE 3
Se SOR SSS SEO SASS

2
NSS

Forty-fourth Year GRAND RAPIDS, WEDNESDAY, JUNE 8, 1927 Number 2281

ont and

 

 

 

 

 

 

Ever a Song Somewhere

There is ever a song somewhere, my dear,
There is ever a something sings alway;
There’s the song of the lark when the skies are clear,
And the song of the thrush when the skies are gray.
The sunshine showers across the grain,
And the bluebird trills in the orchard tree;
And in and out, when the eaves drip rain,

The swallows are twittering ceaselessly.

There is ever a song somewhere, my dear,

Be the skies above or dark or fair;
There is ever a song that our hearts may hear—
There is ever a song somewhere, my dear—

There is ever a song somewhere!

There is ever a song somewhere, my dear,
In the midnight black or the midday blue;
The robin pipes when the sun is here,
And the cricket chirrups the whole night through.
The buds may blow and the fruit may grow,
And the autumn leaves drop crisp and sere;
But whether the sun, or the rain, or the snow,

There is ever a song somewhere, my dear.

There is ever a song somewhere, my dear,
Be the skies above or dark or fair;

There is ever a song our hearts may hear—

There is ever a song somewhere, my dear—

There is ever a song somewhere!

James Whitcomb Riley.

 

 

 

 

 

 

 

Nothing to Do
But Work

Nothing to do but work,
Nothing to eat but food,
Nothing to wear but clothes,
To keep one from being nude.

Nothing to breathe but air,
Quick as a flash ’tis gone;

Nowhere to fall but off,
Nowhere to stand but on.

Nothing to sing but songs,
Ah, well! Alas! Alack!

Nowhere to go but out,
Nowhere to come but back.

Nothing to read but words,
Nothing to cast but votes,

Nothing to hear but sounds,
Nothing to sail but boats.

Nothing to comb but hair,
Nowhere to sleep but in bed,

Nothing to weep but tears,
Nothing to bury but dead.

Nothing to see but sights,
Nothing to quench but thirst,
Nothing to have but what we’ve got,
Thus through life we’re cursed.

Nothing to strike but a gait,
Everything moves that goes,

Nothing at all but common sense
Can ever withstand these woes.

Ben King.

 

 

 

 

 

 

 

 

 

 

 

 

 

The old-fashioned way of “clearing the blood” in the
Spring was to take liberal doses of a mixture of sul-
phur and molasses. Nobody knows the reason for
the almost universal faith in this formula, for modern
medicine declares that it is of practically no value,
but our grandparents kept their faith in it for many
years.

The modern physician knows that certain toxins do
accumulate in the system during the winter. These
toxins are caused by lack of out-door exercise, and by
a diet too rich in meats and other concentrated foods.
The modern way to remove the toxins and clear the
system during the Spring months is to use

STANOLAX

(HEAVY)

jor constipation

 

Stanolax [Heavy] is a pure, carefully ww

refined, heavy bodied mineral oil.
It lubricates the intestinal tract,

kG ae To Dealers
making elimination easy and re- .
storing normal intestinal activity.

STANOLAX
Stanolax [Heavy] is not a purgative [Heavy]
or a cathartic. It does not increase offers you an

the flow of intestinal fluids, but
attains its results by purely me-

excellent

profit and a
chanical means. It is not habit

ee steady repeat
forming: in fact, the dosage can be

: business. Write
gradually decreased after the first

: fi ‘
few days, and in most cases, even- re ee

 

 

 

tually be discontinued altogether. osition.
Stanolax [Heavy] is a safe and sure . 7
relief for constipation. ecexnnnel

 

 

 

 

Standard Oil Company .

Indiana

 

ia, nti Fenton

 

le:

 

 

 

 

 

 

Forty-fourth Year

GRAND RAPIDS, WED?)

 

ESDAY, JUNE 8, 1927

Number 2281

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor
“PUBLISHED WEEKLY BY

THE TRADESMAN COMPANY

GRAND RAPIDS, MICHIGAN

 

(Unlike any other paper.)
Frank, Free and Fearless for the Good
That We Can Do.

Each Issue Complete in Itself.

DEVOTED TO THE BEST INTERESTS
OF BUSINESS MEN.
Subscription Price.

Three dollars per year, if paid strictly

in advance.

Four dollars per year, if not paid in
advance,

Canadian subscription, $4.04 per year,
payable invariably in advance.

Sample copies 10 cents each.

Extra copies of current issues, 10 cents;
issues a month or more old, 15 cents;
issues a year or more old, 25 cents; issues
five years or more old 50 cents.

Entered Sept. 238, 1883, at the Postoffice
of Grand Rapids as second class matter
under Act of March 3, 1879.

DRY GOODS CONDITIONS.

In quite a number of directions the
spring season has not come up to the
expectations of those engaged in mer-
A good deal of the
blame for this state of affairs has right-
ly been ascribed to the vagaries of the
weather.

cantile business.

Last month, for example, it
rained nearly every day and, when it
dd not, the raw winds gave no fore-
taste of spring as it is generally under-
stood. Apparel lines were hardest hit
by these conditions because many con-
sumers came to the conclusion that
they would wait for warmer weather
and then stock up on summer attire
instead of buying for the intervening
season. A little sunshine and warmth
during part of last week brought
throngs to the stores and stimulated
buying. Sports togs for both sexes
have been in demand and, added to
these, have been the requirements for
June weddings and graduating exer-
Haber-
dashery of one kind or another has had

cises at schools, and colleges.

an appeal for men who have been re-
Toward
the end of the week straw hats began

plenishing their wardrobes.

to show up in large quantity on mascu-
line heads, even though topcoats were
Primary markets are still
comparatively dull so far as new orders

still worn.

2re concerned, but a fair amount of
husiness is passing in distributing chan-
nels.
MAINLY CAREFUL PLANNING.
Success is the result of endeavor. It
is accomplished by some definite aim.
Success is not luck. Luck may be an
element in success, but success is more
than luck.
or a chance invention is not succéss.
It is opportunity for success. Fulfilled
success never comes to any one of it-
self. It is obtained only by earnest
effort. There are laws by which suc-
cess is achieved, and only those who

An unexpected discovery

are obedient to the laws of success will
realize its triumph.

Captain Lindbergh is justified in re-
senting the judgment that his victor-
ious airplane flight from New York
to Paris was a piece of good luck.
Luck did not embrace the Spirit of St.
Louis and her pilot and carry them
through the air for a distance of 3,600
miles. That is a feat beyond the
powers of luck. Of course, luck was
present and apparently was favorable,
but by no means the controlling factor.
Lindbergh's spectacular flight did not
simply happen. It was an achievement
thoroughly governed by the laws of
success.

Lindbergh’s flight to Paris was care-
fully planned and prepared for. Prep-
aration is the second law of success,
and a most complete preparation was
inade by this conqueror of the air.

He never had time to learn to smoke
or to drink alcoholic liquors or to
dance. What relation have such prac-
tices to an aviator?) Only to make him
less fit. and therefore not to be in-
dulged in. For the same reason in-
toxicants and rich foods are omitted
from his diet.

The journey was calculated to re-
quire thirty-six hours. Could he stay
awake that long? He learned to by
practicing wakefulness in San Diego,
and a week before he left that city for
his venture he remained without sleep
for forty-nine hours. Thus, physically,
he was well trained for the anticipated

strain.

 

SPOILING LINDBERGH.

The American people habitually like
to drive a good horse to death and
their press has every desire to please
them. Therefore is it that we see be-
fore us a daily effort to print so much
about Lindbergh as eventually to ren-
der that young gentleman a bore. Of
course, we are entering the dog days
and topics of supreme interest are
But that hardly absolves us
from publishing overwhelmingly repe-
titious details about the gallant New
York-to-Paris flyer. We are over-
playing Lindbergh as badly as we ever
We may
well make his own countrymen. sick

SCarce,

overplayed a murder trial.

of him before they see him. If he were
not as good as he is we would have
Whatever he
does, he is placed in the position of
offending somebody. That lad will
surely be the marvel of the age if he
gets through all this fuss without im-
pairing his present high estate.

spoiled him long ago.

 

After a survey of the laws enacted
by forty-icur states the National In-
dustrial Council estimates that before
the year is over 10,000 new laws will
result from 40,000 bills that the law-
making bodies in the various States
will consider. The council points out

 

 

that this multiplying of laws has led to
such a chaotic condition that a meas-
ure of law enforcement has become
practically impossible and attributes
the widespread lawlessness to the con-
fused and overburdened statute books
of the various states. The council’s
discovery is not new. It has long
been the subject of complaint among
lawyers and publicists. Many things
which are legal to-day are made il-
legalo vernight. But the difficulty lies
in curbing legislators or bringing about
some form of co-operation among the
lawmaking bodies of the various states.
The council, however, hopes that a
thorough discussion of the subject at
its coming meeting in this city may re-
sult in inaugurating a
movement that will lead to greater
smplification in the forms adopted by
the various states and may impress up-
on legislators the futility of enacting
unnecessary laws.

nation-wide

It ts a large job.
Every legislator—there must be 15,000
of them scattered over the country—
believes that his chief duty is to make
a new law about something. But pro-
tests that seem hopeless at first some-
times prove effective. Continued agi-
tation of the subject may bring about
a reform—some time.

LN RTS

 

Should a bootlegger declare his prof-
its and pay full income tax on them?
The question is as old as the Volstead
law, but it now has been brought for-
ward sharply for final settlement by
the Federal Court of Appeals in South
Carolina referring a particular case to
the Supreme Court of the United
States. The case is known as the Sul-
livan case. The Government seeks to
force a reputed bhootlegger to pay a
tax on the income derived from his
unlawful trade, but the defendant has
set up as a defense that the “tax is
not enforceable because Congress has
not provided immunity from criminal
prosecutions based on disclosures in
tax returns.” As it stands, the case
presents a clear constitutional question
for the Supreme Court. In a lesser
way it also covers incomes derived
from the traffic in narcotics, gambling
and other illegal occupations. A  pro-
posal that Congress shall pass an
amendment granting immunity from
prosecution on the basis of disclosures
made in tax blanks, which has been
suggested, is hardly worth considering.
It would have no chance for adoption
in a Congress which favors the Vol-
stead law, to say nothing of the doubt-
ful morality of having Congress declare
a business unmoral and then taking
part of the profits.

 

The Supreme Court of Arizona has
just handed down a decision which will
interest all moralists, whether they are
wet or dry. A resident of Arizona,
while in Mexico, bought a quantity of

intoxicating beverages and returned
home without having paid for his li-
quor. The vendor sought to enforce
his contract in the Arizona courts, and
when the vendee obtained judgment
the Mexican appealed. The Arizona
man contended that the courts of that
State could not compel him to pay for
intoxicating liquors obtained elsewhere,
since that would be in contravention
of the public policy of the United
States and of Arizona as expressed by
the Eighteenth Amendment, the Vol
stead law and the laws of Arizona.

The Justices of the Supreme Court,
}
t

however, held that “there is no public
policy that will justify the refusal of
a court to extend comity under such
a state of facts unless the transaction
would present to our people a_per-
nicious and detestable example—shock
ing to the prevailing moral sense.” As
no such condition exists in this case,
the court declared that when an Amer-
ican tourist purchases and consumes
wines or liquors in a foreign country
his contract to pay for them is as en-
forceable in our courts as if he were
to purchase ordinary wearing apparel.
This may be a shock to reckless trav-
elers, but it sounds very much like

common sense.

cisco siete
Old-age pensions are being develop

ed in this country through private
effort

the Congregational National Council it

At the forthcomigg meeting of

will be reported that assets of more
than $10,000,000 are being administered
for the purpose of safeguarding Con-
gregational ministers in old age. Pro
vision of such a fund would avail little
if it were not properly handled. This
fund is managed in accordance with a

carefully planned system. It pays a

life annuity to a member when he

1

reaches annuity age or if he becomes
disabled, and to his wife if she survives
him. The size of the annuity is gov
erned by the accumulation which is
made to the credit o

the member
through dues deposited annually by
himself and his church during the
years of his active ministry, supple
mented by a share placed to his credit
from the income of a memorial fund.
Ministerial relief in some form goes
back more than a century, but the idea
of organizing it so as to give it Nation
al scope is much more recent, while
the creation of an annuity arrangement
is comparatively new. Colleges face
much the same problem as that which
confronts the churches in this matter.
The experience of various cities, not
excluding New York, is eloquent upon
the necessity of not only honesty but
expert knowledge if pension funds are
not to show a disconcerting tendency
to vanish.
SNEED

Don’t confuse showing off with

showing up.

wo

aa

 

MICHIGAN TRADESMAN

June 8, 1927

 

THE BLACK MAN’S GRAVE.

It Was the Altar Which Regenerated
a Woman.

As Memorial day comes and goes
each year my mind invariably goes
back to an incident that I can never
forget. Old Uncle Isaac Randall came
back from the war and settled on his
The war had changed
him. When he volunteered he was

father’s farm.

just a great boy, thoughtless—playing
tricks and taking all sorts of chances.
He came back sobered and very silent.
He acted like a man who had, some-
how, looked directly upon death or per-
haps some great disgrace which haunt-
ed him. I used to notice that very
thing about many of these old soldiers.
I suppose it was fixed upon them in
battle.
away.

They never could shake it
I have seen Uncle Isaac pull
up his horses when plowing on the
top of his hill and stand looking off
across the valley to the dark woods to
the west. I could see nothing worth
looking at over there, but to the old
man there was some mystery hidden

When Un-

cle Isaac came back he brought a col-

within those dark shades.

ored man with him. This man was
more than colored; he was stove black.
A light-colored scar ran across his face,
one arm was stiff and hard to raise,
Colored

folks had never been very plentiful in

and he limped quite badly.
that neighborhood. There were quite
a number of war Democrats there, and
they mostly felt that the slaves had
been responsible for the war. In fact
Uncle Isaac had felt that way about
it. Yet here he came back with Black
John—treating him about as he would
a dark complexioned brother. The
women folks fixed up a place for John
to eat in the kitchen. but Uncle Isaac
brought him right in to the table and
made him sit there. Once the minister
came to supper, and the girls were
greatly embarrassed. They begged
their father to put John in the kitchen
John was

or somewhere out of sight.
clean and neat, and did not want to
offend, but Uncle Isaac was like iron.
Before supper he took the minister up
on the hill in the pasture and the girls
saw them talking earnestly. When they
came down the minister walked right
up and shook hands with John before
them all.
to tell what that hili pasture talk was

They never could get him
about. A few weeks later the minis-
ter preached a sermon about the no-
bility of giving your life for a friend.
He went on to say that some men gave
more than life—they gave honor and
character. The girls saw Uncle Isaac
and John glance at each other, but they
could not solve the mystery. This went
The white man and the
Negro were inseparable.

on for years.
They were
far more than master and man, and
everyone wondered what it meant. Un-
cle Isaac seldom spoke of his war rec-
ord, but in some way it became known
about the county that he had perform-
ed some wonder of valor. No one
knew just what it was, and Uncle Isaac
never would discuss it. Now and then
when hard pressed by the children he
would merely say:

“Ask John.”

But John wiuld only shut his lips
tight and say nothing.

After a long struggle the family gave
up and accepted the situation—all but
Sarah. She was the youngest daugh-
ter. It seemed to her parents some-
times that she was a changeling. Years
ago the primitive New England people
believed that the evil one changed ba-
bies in the cradle—substituting some
strange imp for the sound family babe.
What really happened probably was
that through a form of atavism some
peculiar or hateful trait jumped from
some old ancestor over several genera-
tions, and dominated a child, to the
great scandal and sorrow of its parents.
That seemed to be the case with Sarah.
She had the most consuming love and
admiration for her father and the most
Black John. She
thought Uncle Isaac a hero, the no-

awful hatred for
blest of them all, and she came to be-
lieve that John held some terrible pow-
er or charm over him. It was really
a reversion to something of a belief in
witchcraft, and this was heightened
when Uncle Isaac made his will.

Should a man make his will a family
affair, consulting his heirs about the
disposition of his property, or should
he make it a secret document—sheld as
a:surprise to those who follow him?
The lawyers tell me that a man is fool-
ish to consult his heirs about his will.
The property is his. In most families
there never could be any full agree-
ment about its disposition. Go ahead
and leave it as you want to. If you
like—tie it up with agreements and
provisions, but use vour own judgment.
1 do not fully agree with this, but it
isn’t worth arguing here. Uncle Isaac
Randall left his property fairly, but
he made one strange provision.

He gave Black John a sum of money
and provided that he was to remain a
member of the family as long as he
lived. At his death he was to be buried
in the family gravevard—on the little
wooded hill at the south of the farm,
and “I appoint my daughter Sarah as
custodian of his grave. She is to keep
it in which she considers a suitable con-
dition.” The lawyer who drew up the
will, and who knew something of the
family history, tried to change this,
but the old man was as firm as flint
and he made the distribution of his
property contingent upon the perform-
ance of this duty, as he called it.

You can imagine the storm that
broke loose from Sarah. She would
gladly have let the entire property go,
but the others pleaded with her and
she finally agreed. It was hard to un-
dersand how this wild, untamed nature
hated the black man.

“To thing of tying me up to a nig-
ger in this way.”

As she thought it over she came to
believe that perhaps her father had
taken this method of testing her great
love for him. So, while she still be-
lieved that in some way Black John
held some mysterious power—like that
of the old witches—she agreed to her
part. John did not live long after Un-
cle Isaac passed on. Sarah had her
brothers dig a grave down among the
rocks in one corner of the little ceme-
tery—as far as she could from the
other graves. There they laid the black

man—without great ceremony—except
that the old minister read the service
and made a prayer. They were all in
a hurry to get back to their work or
play. The wind sang through the
trees, a squirrel eyed them from an oak
just over the wall; a crow seemed to
pause in its slow flight, over the field
as if somehow it knew a little of the
curious mystery which entered that
grave among the rocks as the black
man was laid away. They filled the
grave—the old minister standing by
watching them. I have seen in the
South what always seems to me a very
beautiful ceremony when some friend
who was popular in life is laid away.
They do not leave the undertaker to
fill the grave, but one after another
mourners take up the shovel and per-
form this homely labor—the last duty
to the dead. Perhaps it was some such
impulse or some little idea of loyalty
which prompted the minster to take
the spade away from one of the boys
and help fill the grave. The hired man
had tried to play up to the part of town
He told about this at the store
that night:

“Always did think the old man was
a crank, but when I saw him filling

atheist.

in a nigger’s grave—well, it beat all.”

As they walked back to the house
the minister turned to Sarah as if to
speak to her. It may have been force
of habit, for was it not his duty to
‘comfort those who mourn?” But
Sarah was in no mournful mood—and
the mystery which lay there with John
among the rocks was not revealed.

“In what she considers a_ suitable
condition.”

Sarah said she would live up to the
letter of the law as she found it in
the will. She was to decide what that
“Suitable condition” should be and
surely she had her ideas about that.
She just let that corner of the ceme-
tery alone. No one was to touch it.
The weeds grew there nearly shoulder
high. The briers came creeping in—
standing guard with their sharp thorns,
wild outlaws that fought off all who
would put the grave in order. They
hid the grave. The spot became an
eyesore. A woodchuck dug its hole
close by. A black snake nested in the
tall grass and weeds. Vermin sought
the spot as its natural home. The neg-
lect of the spot was so evident that
the rest of the family protested to the
lawyer. Perhaps this would break or
nullify the will. When the lawyer came
to argue it Sarah pointed out that this
condition suited her and that was the
end of it. It is hard for us to imagine
such hatred. One would think it might
be buried in the grave, but Sarah would
not have it so. The crowning insult
or infamy came at Memorial day, when
a group of old veterans went about the
town placing flags at the graves of old
soldiers. They put one at Uncle Isaac’s
grave, and were searching through the
grass and weeds to find where Black
John was buried when Sarah appeared
and drove them off. They had dropped
their little flag on the grass. Henry
Drake was planting corn in an adjoin-
ing field and at the sound of the quar-
rel he came over to see what it was
all about. Henry picked up the little
flag and started to put it at the head

of John’s grave, when Sarah turned on
him in a flaming passion. Henry and
Sarah had been “keeping company” for
years. They were supposed to be en-
gaged, but Sarah’s violent anger tore
them apart, for Henry’s father had
been killed while serving under Sher-
man. It ended with Henry walking
away—carrying the little flag in his
hand.

The months swung around to Mem-
orial day. The town planned a great
celebration. Judge Benson was to come
irom far out West to make the speech.
During the war Judge Benson had
served as private with Uncle Isaac, and
he dodged the entertainment committee
and insisted on going home to his old
comrade’s farm. One of the boys drove
him home.
the old judge sat on the porch—unable
to visit his comrade’s grave until the

It was raining a little, and

rain ceased.

“And Black John?” he asked. “What
became of him after Isaac died?”

“He died, too—we buried him on
our farm!”

“Just like old Ike to do that! Say,

 

 

 

 

BONDS

In justice to yourself, as
well as to those depend-
ents or heirs who rely on
your judgment, at least
part of your surplus funds
should be invested in well
secured Bonds.

Michigan Bond &
Investment
Company

1020 Grand Rapids National Bank

Building
Grand Rapids

 

 

 

 

 

A COMPLETE LINE OF

Good

Brooms

AT ATTRACTIVE PRICES
———
MICHIGAN EMPLOYMENT

INSTITUTION for the BLIND
SAGINAW W.S., MICHIGAN

 

 

 

 

 

 

 

June 8, 1927

 

MICHIGAN TRADESMAN

 

did your father ever tell you just what
that black man meant to us?”

“No, we never could get him to talk
about it!”

“Just like Ike to act like that. And
John would have died before he told
it! Now it’s all over I think I ought
to tell it.”

Sarah was in the kitchen preparing
for supper. She came close to the
window and stood listening as the old
judge settled himself and began his
story.

It was during the Vicksburg cam-
paign. Grant had to know the enemy's
plans, and word came that a scout was
carrying a copy of these plans from
Johnson to Gen. Pemberton. Uncle
Isaac and the judge, two likely young
fellows. were ordered to go out and
capture this scout and get his papers.
It was Grant himself who told them.

“You men understand that if you
get these papers you must bring them
back or destroy them. You must die
before you give away one word otf
what you know about this army. If
you betray your trust you will be
guilty of treason and liable to be shot.
Now are you willing to go?”

And both men answered “yes!”

A big, powerful black man, his only
name was John, went along as guide.
Their job was easy. They caught the
scout eating his dinner, jumped on him,
tied him and secured the papers. Then
they turned back, but within an hour
ran right into a bunch of Confederate
soldiers. They were surrounded. Quick
as thought Uncle Isaac slipped the pa-
pers into a hole in a tree. The white
men were not harmed, but Black John
was stabbed with a bayonet and left
on the ground for dead.

Uncle Isaac and the judge were lined
up before a great tree and the leader
of the Confederates pulled out his
watch and gave them five minutes to
tell where the papers were and what
they could about Grant’s army. If
they did not tell they would be shot
at once.

‘Now,” said the judge, “from what
you believe of your father and of me
you think of course we stood up and
told them to shoot. The truth is we
jailed. At heart we were traitors. Life
We remembered
our homes, our wives and friends. We

seemed too sweet.

could not let them go. Except for the
actuai deed we were guilty of treason.
I don’t remember whether it was Ike
or me who spoke first, but honestly we
started to betray our country.

“Then all of a sudden Black John
seemed to come to life. He jumped to
his feet—a horrible figure. It seemed
as if that bayonet had nearly cut his
head in two. He just said:

“Don’t! Don’t go back on Mr. Lin-
kum!’ He caught those papers out of
the tree and dashed off into the bushes.
The soldiers fired a volley at him and
he seemed to stagger. They forgot us
and chased after him. We jumped into
the brush and made our way to camp.
Two days later a fearful looking ob-
ject came crawlink up to the breast-
It was Black John, bled so
that he was almost white and shot all
to pieces. But the papers were in his
pocket and he lied like a gentleman in
telling how brave your father and I

works.

had been. Now, do you know why we
honored Black John? He gave us more
than life. I want to see his grave!”

Sarah, inside the kitchen, heard it all.
She hesitated a moment and then went
to the sitting-room door.

“Mary,” she said quietly,”
to get supper.
farm!”

They were accustomed to her strange
ways. She put on an old sun bonnet,

you'll have
I’m going out on the

on her brother's rubber boots, and
threw a shawl over her shoulders, drew
started along the lane to the back of
the farm, through the drizzle of rain.
Henry, on the next farm, standing in
the barn door, looked across the fields
and saw her enter the little cemetery.
After a moment’s hesitation he came
across the pasture and looked over the
Sarah was on her knees
Black

weeds and brers with her bare hands.

stone wall.
beside John’s) grave pulling
She looked up as the man appeared.

“Htenry, she said, will you do
something for me?”

“You know [ll do anything for you,
Sarah.”

“If you have kept that little flag you
took away go home and bring it here.”

The flag hung on the wall above the
picture of Henry’s father. The young
man put it in his pocket, found a sickle
and spade and came back with them.
Not a word was said. Together they
worked. They cut or pulled up the
weeds and thorn and threw them over
the wall. While Henry trimmed and
made up the grave Sarah brought a
great bunch of lilacs and put them at
the foot and pushed the little flagstaff
into the ground at the head. Then
they stood beside it and unconsciously
their hands met in a firm clasp. They
did not know the rain had stopped.
They did not see the little group slow-
ly coming up the lane.

“Fine! Splendid. Just as it should
be.”

It was Judge Benson who brought
them out of the past. He watched them
out of the past. He watched them
with an admiring eye. Both of them
were soaked to the skin. The woman’s
hands were torn and bleeding from the
briers. Her dress hung clammily about
her. Her hair had broken loose from
Yet the old Judge
thought he had never seen a more

under her bonnet.

heautiiul woman, for her face showed
that in the contest between love and
hatred in her soul love had won, and
this black man’s grave was the altar
upon which her offering to country
had been laid —H. W. Collingwood in
Rural New-Yorker.
————_+<-.

Peanut Growing in Favor With the
French.

Paris, France, June 1—The peanut
family has come into its own here, but
it has had a hard struggle. For many
years it tried to win the hearts of the
Parisians who clung to their favorite
nut, the chestnut, declaring they saw
very little in the monkey variety, but
of late the peanut vendor has become
one of the most familiar faces around
the cafe terraces and does more busi-
ness than the Algerian carpet-sellers or
the old peddler of Italian statuettes.
Recently, the peanut-man who sells
them around the cafes of Montparnasse
did a huge evening business. The de-
mand was much greater than the sup-
plv and he hastened away for a fresh
stock, which was speedily bought up.

 

 

 

 

‘The Sixth Sense
in Salesmanship

Something entirely new and different, but
not a preachment.

This booklet is highly endorsed by manu-
facturers and retailers, employers and
employees, bankers, educators and pro-
fessional men.

I’ree sample copy and prices mailed upon _
application.

Brownell Publicity Service
501-2 Hanselman Bldg.

KALAMAZOO, MICHIGAN

 

 

 

 

 

INCREASED BUSINESS FOR
CITIZEN'S MUTUAL AUTOMOBILE
INSURANCE COMPANY OF
HOWELL, MICHIGAN

APRIL AND MAY TWO LARGEST MONTHS IN THE
HISTORY OF THE COMPANY

During the months of April and May the company wrote
and renewed 14,700 policies on automobiles, an increase of
1,100 over the same months last year, and an increase in

business of $21,537.84.

Automobile owners have begun to appreciate the great
hazard in driving a car and when the car is stolen or wrecked
in a collision or a liability loss occurs, the policyholder then
appreciates an opportunity to call at the home office or the
office of the local agency and get a prompt adjustment. One
man, who has a large number of cars and trucks insured in
this company, says, “I have tried a number of different insur-
ance companies and where th main office is located out of the
state, there is usually a delay and in complicate cases it is
impossible to get in touch with the main office. Then too, as
most of the cars in the territory where my cars ar driven are
insured in the Citizens’ Mutual, | find it much easier to get a
satisfactory settlement as where two or more companies are
involved, there is always a difference of opinion and delays.”

If not insured, call on local agent or write

CITIZENS’ MUTUAL AUTOMOBILE INSURANCE CO.
Howell, Michigan

 

 

 

 

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

 

June 8, 1927

 

MOVEMENTS OF MERCHANTS.
Delton—George Dewey, recently of
Detroit,
business here.
Petoskey—Smith & Lake have re-
opened their grocery store at Bay View

has engaged in the bakery

 

for the summer.

Bloomingdale—Bruce & Lohrberg
have closed out their meat stock and
retired from trade.

Har—Fred DuVall sold the
Economy Market to Glen Walker, who

has

has taken possession.

Lansing—Earl Wright succeeds J.
A. Moch in the grocery business at
415 West Maple street.

Detroit—The Better Sausage Co.,
2459 Riopelle street, has changed its
name to Hamel Bros. Co.

Detroit—The Wesson Sale Co., 7338
Woodward avenue, has increased its
capital stock from $25,000 to $50,000.

Kalamazoo—The Kalamazoo Maytag
Sales Co., 458 North Burdick street.
has changed its name to he Kalamazoo
Washer Co.

Detroit—The Detroit Sales
Co. 206 Terminal building, has been
incorporated with an authorized capital
stock of $30,000, all of which has been
subscribed and paid in in cash.

 

Paper

Lamont—Marshall Moore, who was
engaged in trade here for many years,
died at Colorado Springs May 23 and
was buried May 25. The widow will
continue to reside at Colorado Springs.

Jonesville—The Jonesville Commer-
cial Bank, organized in 1918, has been
merged with the Grosvenor Savings
Bank, organized in 1854 and the busi-
ness will be conducted under the lat-
ter name.

3yron Center—Peter DeMann, deal-
er in groceries and general merchan-
dise at Corrinth, has sold his stock to
Ben Mersman, recently of Grand Rap-

ids, who will continue the business
under his own name.

Mt. Clemens—The East Michigan
Motor Car Co., 43 South Gratiot

avenue, has been incorporated with an
authorized capital stock of $12,000, all
of which has been subscribed and $6,-
000 paid in in cash.
Detroit—The Motor City
Co., 994 Catharine street, has been in-

Plating

corporated with an authorized capital
stock of $40,000, which has been sub-
scribed, $9,000 paid in in cash and $23,-
600 in property.

Jackson—The Cashin Motor Sales,
224 Wesl Cortland
incorporated to

Inc., street, has

been deal in motor
cars, accessories and parts, with an au-
thorized capital stock of $20,000, $10,-
000 of which has been subscribed and
paid in in cash.

Eaton Rapids—The Inter-State Ser-
vice 155 South Main street,
has been incorporated to make investi-
gations for prevention of fraud, with
an authorized capital stock of $10,000,
all of which has been subscribed, $150

Zureau,

paid in in cash and $950 in property.
McCauley &
Sipple Co., Market and Oakes streets,

Grand Ranids—The
has been incorporated to deal in gaso-
line, oil, and auto accessories at whole-
sale and retail with an authorized cap-
ital stock of $100,000, all of which has
been subscribed and $500 paid in in
cash.

Detroit—The M. B. Evans X-Ray

Co., 2539 Woodward avenue, has
merged its business into a stock com-
pany under the same style, with an
authorized capital stock of $36,000, all
been subscribed, $200
paid in in cash and $11,800 in prop-
erty.

Flint—Farwell Co, 705
Brush street, wholesale and retail deal-
er in automobiles appliances, etc., has

of which has

Motors

merged its business into a stock com-
pany under the same style with an
authorized capital stock of $20,000,
$11,000 of which has been subscribed
and paid in in cash.

Grand Rapids—M. J. Van
has purchased the interest of John Den
Herder in the meat market of John
DenHerder & Co., 644 Grandville
avenue and will continue the business
under his own name. Mr. Den Herder
has been engaged in trade at the loca-

Zoeren

tion named iorty years and Mr. Van

connected with him
for eighteen years.
Detroit—The Artcrait Display Case

Co., Inc., 3009 East Jefferson avenue,

Zoeren has been

has been incorporated to deal in ma-
chinery and appliances and in_fabri-
cated material, with an authorized cap-
ial stock of $100,000 preferred and
50,000 shares at $1 per share, of which
amount $65,500 and 10,000 shares has
been subscribed, $40,000 paid in in cash
and $10,000 in property.

Royal Oak—Ben Kohn, who opened
a small dry goods store here about
eight years ago, celebrated the removal
of his stock into one of Royal Oak’s
finest stores on May 29, with a big
grand opening sale. Souvenirs were
given away and an orchestra played
throughout the The
new building, which is one of the most
modern of its kind, was built by Mr.
Kohn.

business hours.

Manufacturing Matters.
Alpena—The Garment Co.
started operations in their branch plant
at Onaway, May 23.

Detroit—The Ligonier Refrigerator
Co., 1562 Gratiot avenue, has increased
its capital stock from $100,000 to $200,-
000.

Detroit—The Cadillac Cotton
Co. 260 East
increased its capital stock from $60,000
to $85,000.

Kalamazoo—The Kalamazoo Cement
Co., Alcott
street, has increased its capital stock
from $15,000 to $25,000.
Witchell-Scheill Co.,
manufacturer of

Alpena

Prod-

ucts High street, has

Products and Portage

Detroit—The
1254 Labrose
Witch-Elk athletic shoes and hunting
boots, has increased its capital stock
from $300,000 to $325,000.

Detroit—The Du More Tap & Tool
Co., 1800 Penobscot building, has been
incorporated with an authorized cap-
ital stock of $15,000, of which amount

street,

$1,200 has been subscribed and paid
in in cash.
Detroit—The Detroit Salt Service

Corporation, 2450 Buhl building, has
been incorporated to manufacture and
deal in fertilizers, salts and chemicals,
with an ,authorized capital stock of
$50,000, $1,000 of which has been sub-
scribed and paid in in cash.
Saginaw—The National Farm Feed
Co., Sheridan and Hess avenues, has

beea incorporated to manufacture and
deal in supplies incidental to “Sugar
Jack Feeding Process,” with an au-
thorized capital stock of 250 shares
class A stock at $100 per share, 1,500
shares class B stock no par value and
1,250 shares at $1 per share, $2,250 of
which has been subscribed and paid
in in cash.

Ishpeming — The Cleveland-Cliffs
Iron Co., which is preparing to suspend
operations at mines in Republic and in
the Gwinn district has, for some time
past been transferring men from the
properties to Ishpeming and Negaunee
Most of the Republic men are
being placed at the company’s mines at
North Lake and many already have
moved the location.
As soon as desirable houses can be ob-
tained others from Republic and Gwinn
will move their families to Ishpeming.

Adrian—The Consolidated Machin-
ery Co., with $1,000,000 capital, has
been organized through a merger of
five concrete machinery concerns and
will have general offices and plant at
Adrian. The includes
the Anchor Concrete Machinery Steel
Casting Co., the Ideal Concrete Ma-
chinery Co. of Cincinnati, the Univer-
sal Tamping Machinery Co. of Peoria,
Ill., and the Thomas W. Noble Co. of
The consolidation will util-

mines.

their families to

consolidation

Chicago.
ize all floor space of the Anchor com-
pany of Adrian, including a new of
ice buildng and a new steel fabricating
mill erected last fall. Although the
slack season is approaching, the pres-
ent force of 170 men will be retained all
summer and will be added to in the
fall.

the Universal company, at Peoria, will

The equipment and machinery of

be moved to Adrian.
—_+22>—___

The outstanding example of labor-
saving arrangements is that which has
made Henry ford famous. Mr. ford
has raised the wages in his factory, but
the “great and enduring benefits to
labor” which have resulted from his
activities, Professor Fisher emphasizes,
are not these high wages but the addi-
tion to the laborer’s convenience and
pleasure which has come both directly
and indirectly from the millions of
ford cars made possible only by labor-
saving contrivances.
the
velopments.

other de-
They have given employ-

vies, radio and many

ment to a large number of persons,
but their chief value to the working-
man lies in their service to him, not
“< producer but as consumer. Labor
only hurts itself when it restricts out-
put. Yet the fault in this matter has
not been altogether on one side. Some
employers have virtually endorsed the
policy of restriction of output by creat-
ing artificial scarcity and by cutting
piece rates, thus taking away from the
individual worker the incentive to in-
creased production. A very interesting
example of co-operation between em-
ployers and employes in adding to pro-
duction is supplied by the Baltimore &
Ohio Railroad, on which literally thou-
sands of suggestions offered in meet-
ings management and men
have been adopted within less than a
vear. Professor Fisher holds that em-
ployers should have a free hand in
making improvements and that they

between

So with the mo-.

should enjoy the ensuing profits, but
that they should also provide work-
men whose jobs are thus wiped out
with “every reasonable opportunity”
to find another job equally good.

—_+> >

Among the many things that Ben-
jamin Franklin tried to teach his coun-
trymen was that the theory and prac-
tice of medicine change from time to
time and that what is considered ex-
cellent by one generation is likely to
be considered bad by the next. Frank-
lin’s theory found strong endorsement
when Dr. Walter C. Alvarez, of the
famous Mayo Clinic at Rochester,
Minn., enlivened the meeting of the
American Medical Association in ses-
sion at Washington, by vigorously as-
sailing the dietitians for stuffing their
patients with vitamins and iron in the
form of greens, spinach, salads and
fruits. It can’t be good for a really
sick man to have to eat food he doesn’t
like. ‘Fortunately, fads are self-limit-
ing,” said Dr. Alvarez, “so the time
is doubtless coming when spinach will
retire into the background and milk
toast, custard and calf's foot jelly will
again appear on the tray of the invalid.”
All of which indicates that we are
likely to return to tiie delicacies of the
sick that were approved of by our fore-
fathers and that gave ailing stomachs
But Dr.

Alvarez placed the greatest stress upon

a chance to rest for a while.

allowing patients in hospitals to have
sufficient sleep. He will find multi
tudes who will agree with him that the
pernicious habit of awakening the sick
at 6 o'clock in the morning may be
and the
doctors who want to get through their
early for the
Rest and
sleep are often more useful than drugs.
0

good for the hospital chefs

is bad
patients who want to sleep.

rounds, but it

The little red schoolhouse is vanish-
ing. Unfeeling as it may sound, it is
vanishing because it cught to vanish.
Good enough’ for primitive conditions,
it was like the stage coach in not be-
ing able to meet the demands of ad-
vancing civilization. About ten thou-
sand of these one-teacher schools were
closed in two vears recently, giving
wey to larger rural schools, some of
which were formed by consolidation.
In these consolidated schools country
children have educational opportunities
comparable to those of city pupils. Yet
it is not easy to make the transition.
Sentiment is strong for the little red
schoolhouse, and sentiment is enforced
by considerations of convenience and
expense. A consolidated school is a
new-fangled affair which requires some
of the pupils to travel father and which
more. The objection
score of distance is met by the running
of a bus, but many a community has
to be educated to the point of being
willing to pay for an educational ar-
which overturns tradition.
Even with the growth of the larger
rural there are 160,000 one-
teacher school still, so vast is the area
of our thinly settled land. The rural
school problem has led to recognition

costs on the

rangement

schools

of the desirability of considering the
entire county before planning changes
in educational arrangements.

——_++>___
The multiplication table affords the
miser food for thought.

 

 

June 8, 1927

MICHIGAN TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulat-
ed at 6.80 and beet granulated at 6.70.

Tea—The situation is a good deal
stronger in foreign markets than it is
in the markets of this country. This,
however, is not increasing the demand
here very much. Good grades of Cey-
lons are reported from 1 to 2 cents
higher for the week in primary markets
but no change has occurred in this
country during the week. Javas are
also firm in primary markets, but un-
changed here. China and Japan teas
have shown no particular change for
the week. The consumptive demand
is rather light.

Coffee—The coffee market, meaning
green Rio and Santos in a large way,
has shown some little strength during
the week and the consumptive demand
for these grades of coffee has improved
a little. Rios have been rather scarce,
which is responsible for the firmness.
The jobbing market on Rio and Santos
grades has not felt this very much as
yet. Authorities on the coffee market
claim that the undertone is much
stronger than it has been on account
of the strong statistical situation. As
to milds, they have not shared to any
great extent in the firmness in Brazils.

Dried Fruits—Business in the dried
fruit line has developed in rather sur-
prising volume during the past week.
Only a few good California No. 40
prunes have been available and these
are being snapped up with regularity.
Independent offerings of California
raisins have met a fair amount of at-
tention. Last week California peach
and fig growers began their last efforts
to prevent Interstate Commerce Com-
mission from approving an examiner’s
report recommending that the growers’
complaint regarding freight rates
against the Santa Fe and other rail-
roads be dismissed because complain-
ant had shown rates were unreason-
able and discriminatory. Growers ex-
cepted to the examiner’s report on the
ground that it was based on faulty
reasoning. It also developed last week
that the first peach shipments of the
season were made by California grow-
ers in Woodlake, Tulare county. They
were twenty days later than the first
shipments of a year ago, however. The
peaches are of the early Alexander
variety and the expectation is cited that
carload shipments will be coming East
shortly.

Canned Fish—British Columbia sal-
mon met a lively demand for their
product the past week. As a result of
high waters in the Columbia River
only a few packers equipped with the
proper kind of equipment, gill nets,
have been able to secure much raw
fish, but guesses as to the pack at this
time are still permature. There was
an announcement this week from the
Maine Co-operative Sardine Co. of an
advance of 10c in all grades of Maine
sardines to become effective June 14.
The association points out that the
outlook for packing sardines through-
out the entire length of the coast of
Maine continues to be most discour-
aging. There are no signs of any sup-
ply of raw fish in sight, and it would
be difficult to tell when an packing

can be done. More and more as time
goes on it appears likely that the pack-
ing season of 1927 will be another of
those short packing seasons which
occur every sp often in the sardine
Indications continue ‘0
point to a repetition of the conditions
which existed during such packing sea-
sons as 1923, 1921, 1913, and other
years when raw material was obtain-

business.

able only in the most discouragingly
limited quantities.

Salt Fish—New shore mackerel are
still being offered at the low prices
quoted last week and is selling fairly
well.

Beans and Peas—One of the few
firm lines in dried beans is pea beans
which have continued firm throughout
the week. White kidneys are another
firm item, but the other lines are no
more than steady. Dried peas are
quiet and unchanged.

Cheese—Quiet and fairly steady.

Nuts—Advances have been disclosed
everywhere throughout the nut lines.
Reports from the primary markets on
walnuts have been quite pessimistic
as to coming crops. Walnut crops in
France are not expected to be as large
as those of a year ago, while in the
Balkan States, in contrast to the good
crops of 1926, it is reported that the
coming crops give indications of being
exceedingly small in many districts
the cause being drouths and heavy
frosts at time of budding. It is point-
ed out that with a good No. 1 walnut
selling well over 30c it would appear
that Bordeaux halves are destined for
higher levels, especially in view of the
prospects for the 1927 crops, and in
view of the fact that present stocks are
not sufficient to take care of ordinary
requirements until the new crop is
available early in November. There
have also been pessimistic reports from
Spain and Italy from sources which
some time ago had been quite optimis-
tic when the market had been steady
at 2,400 francs. It would now appear
that the present basis of prices is but
temporary and that higher levels are
desired regardless of recent manipula-
tions. Based on supply and demand
considerations, the situation seems seri-
ous to some, and these interests do not
hesitate to predict that this fall may
witness past high levels for walnuts
topped. The same excitement that
prevails in the Brazilian nut market as
a result of recent reports that the har-
vest will be the smallest in a good
number of years past may prevail in
walnuts, as the only fundamental dif-
ference in conditions is that walnuts
are under the control of larger inter-
ests.

Syrup and Molasses—The market
for New Orleans molasses is dull, but
fairly steady. Sugar syrup is quiet
and unchanged in price. Compound
syrup very spotty as to demand, but
without any change in price. *

—_~2+>—_____
Review of the Produce Market.
Apples—Baldwins command 75c@
$1.25 per bu.; Northern Spys, $2@3 for
good; $3.75 for fancy; $4.50 for extra
fancy. Delicious in boxes, $3.75.
Asparagus—$1 per doz. bunches.
Bananas—6@6%c per Ib.
3eans—Michigan jobbers are quot-
ing as follows:

CH Pea Beans 6.2 $5.80
Tight Ned Kidney —-.-..-.___... 7.75
Dark Red Kidhey —-..--...--._-- 7.00

Beets—$3 per crate for Iced Calif.

Butter—The market has had some
fluctuations during the past week. At
first the market was firm, on account
of rather small receipts and firm news
from outside markets, and prices of
fine fresh creamery advanced slightly.
Later, however, the receipts increased
or at least the demand decreased and
the prices receded a fraction. Under-
grades are not at all wanted at any
price. Jobbers hold fresh packed at
41c, prints at 42c. They pay 24c for
No. 1 packing stock.

Cabbage— Mobile stock commands
$5.50 for pony crate.

Cantaloupes—Standards, $5.50; flats,
$2.25:

Carrots—$4.25 per crate for Iced
Calif.

Cauliflower—$3 per doz.

Celery—California Jumbo 9%0c@$1;
Rough Forida, 4 to 6 doz.; Bermuda,
$10 per Jumbo crate.

Cocoanuts—$1.10 per doz.

Cucumbers—$1.25@1.35 per doz. for
home grown hot house.

Eggs—Market has been fairly steady
during the past week, showing only
one fluctuation, a decline of 2c. Offer-
ings have been fairly heavy and the
demand moderate. Local jobbers pay
20c for strictly fresh.

Egg Plant—$3 per doz.

Garlic—35c per string for Italian.

Grape Fruit—$4.50@5.25 per crate
for Floridas.

Green Onions—Home grown silver
skins, 2£c¢ per bunch.

Lemons—Quotations are now as fol-
lows:

OOO (Suneise 0 $7.00
SO Ned Ball 20 6.50
SOO) Red) Balbo 6.50

Lettuce—In good demand on_ the
following basis:
California Iceberg, 4s, per bu. —~_$7.50
Outdoor leaf, per Ib. __....._____ 18¢

New Potatoes—Carolina stock com-
mands $13 per bbl.

Onions—Texas Bermudas, $3.75 per
crate for yellow and $4 for white.

Oranges—Fancy Sunkist California
Valencias are now on the following
basis:

SO es $6.50
RO 7.00
DO 725
COE 7.50
Te 7.50
J) ee 7.50
2.0) A ee 4.25
Oe 6.50
Ce 4.25
i a ee 4.00

Red Ball, 75c cheaper.
Peppers—Green, 75c per doz.
Pieplant—$1.50 per bu. for home

grown.

Pineapples—Are held as follows:

Te $4.25
ee 4.25
S06 oe a5e
B68 3.25

Poultry—Wilson & Company pay as
follows this week:
Heavy fowls 2.205...) 20c
Pont fewie so ok l6c
Radishes—25c per doz. bunches for
home grown.

Spinach—90c per bu
Strawberries—Everyone waiting for
home grown.

Sweet Potatoes—$1.75@2 per ham
per for Delaware kiln dried.

Tomatoes—Southern stock, $1.25 per
6 Ib. basket.

Veal Calves—Wilson & Company

pay as follows:

Fancy a uel ee ee
Cood 2 | eae
Medi 2.2.0. J _ ie
Paor ___. oo ee

The Western movement to establish
moral educational courses in the public
schools will be watched with interest.
Rightly or wrongly, those who send
their children to the secular schools
have come to consider moral instruc-
tion as inseparable from religious in-
struction, and the wide differences in
relgious faiths in this country make it
impossible to agree upon any form
which will meet with the approval of
the parents. The movement in the
West, however. attempts to draw the
‘ne between moral and religious in-
struction. It is planned to teach speci-
fic virtues, such as industry, courtesy,
loyalty, courage and those habits and
attitudes which have much to do with
the moral welfare of children. The
course is graduated into approximate
age and grade groups. There is no
reason whatever why an_ everyday
teacher should nct go that far in de-
veloping the pupil's sense of right and
wrong. Much can be done in this way
toward strengthening a pupil’s will and
leading him into correct habits and at-
titudes. But such courses will call for
smaller classes. The pupil’s contact
with the teacher will have to be made
more personal. No teacher, however
gifted, can teach ethics to forty or
fifty young children at the same time.
Morals cannot be taught like multi-
plication tables.

a

There doesn’t seem to be any way of
keeping the Darwinian theory down.
It has a way of ‘bobbing up unexpect-
edly. When the Londoners undertook
to build a new monkey house in their
zoological garden they placed four
chimpanzees in the keeping of one
Shelley.
scientific rather than a poetical mind.
He attempted to teach the chimpanzees
the manners of their human cousins.

Shelley proved to have a

He succeeded in teaching them to sit
down at table, use tin mugs and plates
and behave better than some of the
Londoners do in the Strand restaurants.
The most intelligent one—a male, by
the way—learned to pass the dish to
the others before he helped himself.
In an idle moment Shelley invited
some of his friends to see the result of
his experiment. This was his undoing
The news spread. All sorts of per-
sons—college students,
clergymen and more statesmen than

professors,

there are in the Tennessee Legislature
—insisted on seeing the civilized chim-
panzees at dinner. Shelley’s accom-
modations inside the house proved in-
adequate, so a temporary structure has
to be erected outside for the purpose
of giving all London an opportunity to
study this endorsement of the Dar-
winian theory.

 

G

MICHIGAN

TRADESMAN

 

June 8, 1927

 

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

The latest Florida swindle is the
“Orange Growers’ Sales Service,” of
by a man_ by the
apparently

Tampa, operated

name of Dixon. Dixon
planned to operate along the same line
as the other two concerns already out
of existence before he started up. He
was ready to accept orders for “three
dozen oranges and one dozen grape-
fruit, delivered, prepaid, for $2,” but
he was unable to show investigators
that he had made any arrangements to
fill the Dixon
departed for parts unknown and all
mail to the “Orange Growers’ Sales
being returned to the
sender unopened by the Post Office
Department.

orders he received.

Service” is

Did you ever have any dealings with
the Maidwell Apron Co., of Schenec-
tady; New York? We_ understand
they have closed their place of business
which was the second story of a two-
family flat, and we would like to

Michigan people swal-

Selling aprons was

know if any
lowed their bait.
their scheme and the worker was sup-
posed to get from $4 to $5 a dozen
for making them at home, but the
worker had to send them $1.50 for
the complete outfit for making the first
sample.

 

In Spring the sucker’s fancy lightly
turns to thoughts of easy millions. All
kinds of games and swindles, by which
the money is neatly taken from the
the gullible and put into
say in Wall

flourish when the grass shows

pockets of
“sate hands, as they
Street,
the world how to be green and the
sourest apples are sweet blossoms on
the bough. The missing-heirs or
trick works most
beautifully at this time of year. It
has been showing fresh vitality these

waiting-fortune

last few seasons, enormous for so old
a creature; but never in living memory
has it been so prosperous and well fed
as it is at the moment. This venerable
fraud comes up with the herbage for
two reasons, one general and one
specific. Spring is the season of folly.
The blood runs freer then; so does the
imagination. Optimism takes color
from the fields, and the simple sons of
man are in the expansive (and expen-
sive) mood. Hence it is with the robin
that the confidence man of every rank,
from the humble shell-game worker to
the development swindler and com-
pany promoter, starts his piping of rich
promise. The missing-heirs business
is, additionally, influenced by the fact
that late Spring brings to the coun-
weather for picnics
affairs. {Tt is at
such gatherings of rural folk that the

tryside pleasant

and other outdoor

practitioner of this cheat now raises

his voice and practices his deceptions.

writing to
Doe, let
He is, or poses as, a lawyer;

The sharper begins by
numerous individuals named
us Say.
and he says he has been commissioned
to find all the extant descendants of
Sir John Doe of Cholomondeley-on-the
Chump, who journeyed to America in

1629, owned vast tracts of land in
what was then Virginia and died at
sea about forty years later, leaving
no direct heirs and no will. The
estate, in chancery for
more than two hundred years, is now

having lain

said to amount to seven billion dollars.
Sharpers don’t deal in trifles, for they
know the greed of their prey. It is
but necessary to establish the actual,
indirect descendants of Sir John and
his family and to bring suit in the
British courts; that being done, each
of the Does will be rich. To this bait
the swindler adds a secondary lure.
He has been made aware, through his
genealogical researches, that Mr
Simpleton Doe, the popular plumber
of Milltown, to whom he is addressing
his letter, is a descendant of the rich
Sir John. In order to help the whole
thing along will Simpleton Doe please
write him the fullest and most precise
information he can give as to his fatehr
and mother, his grandfather Doe and
all prior antecedents? Usually the let-
ter winds up: “This obligates you in
Send no money.” Hundreds
of thousands of the Does answer. From
their various bits of information the
swindler now patches together a main-

no way.

ly fictitious Doe genealogical tree.
Wherever he needs a connection he
invents it. This document
is now sold to all the Does for a fee
as low as $1 and as high as $25. A

spurious

thousand Does at $5 each give a con-
tribution not to be sniffed at, especial-
ly by a man who is at the same time
trimming the Whites, Blacks, Browns,
Greens, et al.

But this is just the beginning. Soon
the trickster finds that he must have
It costs a
small fortune to send learned counsel
to England, to hire others who know
the ropes in that country, to pay fees
and to get litigation started. It is
necessary to keep the victims in an
optimistic frame of mind and satisfied
Accordingly,
the trimmer goes out into the various
regions Does reside. He
Doe

other

money to cover expenses.

with the progress made.

where the
holds meetings, Doe reunions,
dances and
There are always
food and dance music for the women,

picnics, Doe barn

pleasant festivities.

and, in spite of a vaunted aridity, there
is never any lack of hip fiasks among
the men. When every one is feeling
receptive, the swindler takes the ros-
trum, clears his throat and tells the
Does all about the grandeur of their
name, the glory of their lineage, the
vastness of their inheritance and, most
vaguely, of the steps being taken to
make them rich as well as noble. He
has already flattered and beguiled the
leading individuals, who are therefore
inclined toward him. His talk is de-
vanity of the
He winds up with a revivalist

signed to foster the
others.
peroration and leaves his dupes so en-
raptured that a blast of dynamite
would hardly shake their faith in their
man or in the Doe legend.- Naturally,
when the rascal asks for fresh financial
support it is forthcoming. Often he
goes along for years, making an ex-
cellent living out of a few such groups.
I know retired rogues who have made
fat fortunes by this low trick. As

already noted, this is an ancient game.
It has been in almost constant use in
this country for a hundred years—per-
haps longer. The rational mind might,
accordingly, suppose that it must now
be too stale and familiar to “get the
money.” But there is nothing rational
about the mind of the dupe. Normal
mass psychology fails to explain his
behavior. It happens that a century
of trimming has had just the opposite
effect. Time has laid the foundations
for periodic resurrections of the fraud.
How?

 

Nothing is so human, so absurd and
often so pitiful as the hunger of the
obscure and lowly human being for a
bit of personal romance and superior-
ity. Thus, if some one tells him that
he is a descendant of a rich and fa-
mous family, that he is heir to a his-
toric hoard, how is he ever to be made
precious delusion?
If he finds
that he gets nothing back for all his

to give up this
Reverses do not daunt him.

contributions, as a rule he does not
conclude that he has been duped or
that his eminence is a fable. Usually
he believes that the foreign courts are
crooked or that the lawyer has made
some Another man comes
along a few years later, tells him the
same tale, with fresh accents of prom-
ise and flattery. The dream comes to
life again, for the ego is fed, and the
purse flies open anew.

mistake.

Take the Drakes, for instance. In
all parts of the country simple people
are being deluded and mulcted this
season by rascals who trade on a very
old and entirely baseless proposition.
The victims are made to believe, as
fathers and grandfathers

that they are to have
some part of an enormous estate, from
two to twelve billion dollars, which
has accumulated since the death of
Sir Francis Drake. Nearly every one
of the Drake name and lineage has
approached and thousands of
them are firmly convinced that they

were their
before them,

been

are the descendants of the old free-
booter and Armada fighter. They are
nothing daunted by the fact that there
are no descendants, direct or indirect,
of the Elizabethian Captain, nor are
they to be convinced that there is no
Drake fortune waiting for heirs, even
though the British government bu-
reau in charge of unclaimed funds has
repeatedly and specifically pronounced
the truth. Scores of groups of the
“Drake heirs” will be meeting, or
about to meet, this very moment “to
consider ways and means of further-
ing our claims.” This Drake swindle
has been in use since about 1835, and
has been constantly expanding. Thus
there are families in the United States
to-day among whose members this
fraudulent yarn has assumed the
prestige of a tradition based on history.
Such people are, of course, easy to
steal from again.

Not all the waiting fortunes are in

England. Mythical German billion-
aires, Dutch East India magnates,
owners of South African diamond

mines, Italian lords and even Russian
boyars are being swallowed, hide and

 

That's how many big

businesses began.

Brains, energy, a lit-
Business

Not al-

tle capital.
experince ?

ways.

Often a good bank
supplies that.

 

The OLD
NATIONAL BANK

MONROE at PEARL
Al Bank for Everybody-

 

 

 

 

WHAT CLASS
ARE YOU IN?

We grade
our dividends
according to the
nature of the class of
business at risk, on
mercantile and
dwelling.

CLASS A 40 to 50%
CLASS B 30 to 40%
CLASS C 20 to 30%

FIRE
TORNADO
BURGLARY
LIABILITY
AUTOMOBILE
PLATE GLASS
COMPENSATION

THE
CLASS MUTUALS
AGENCY

305-06 Murray Bldg.

Granp Rapins, Mic.

 

 

 

June 8, 1927

MICHIGAN

 

TRADESMAN

 

hair, by our inferiority ridden ma-
jorities. Neither are they all swindlers
who lead kith, kin and friends to fol-
low this will o’ the wisp. Most are

fakers, pathological liars or petty
grafters, to be sure. They want to ap-
pear great, interesting, superior—

meantime picking up a little highly
useful change, a good many: free meals
and sundry adventures. There are
also some self-deceivers and sufferers
from comparatively harmless delusions.
Neither warnings nor dire experiences
serve to protect the missing-heir dupe
from his fate. The bait is too alluring
for his frail humanity, since it plays
upon those irresistible major strings
of human nature, greed and snobbery.

——_-+>-2 2
Ann Arbor and Jackson Organized By
Secretary Gezon.

We are getting all the large towns
of Michigan organized into Quality
Service groups. The latest to follow
in line are Ann Arbor and Jackson.
We made a trip to Ann Arbor last
week and found the boys very enthus-
iastic. We had a meeting and I out-
lined the success which we are having
in Grand Rapids in the Quality Ser-
vice stores and urged them to stress
collective advertising, rather than col-
lective buying, as the buying will take
care of itself, naturally. It usually
works out that when a group is or-
ganized the chances to buy collective-
ly are very numerous and the tenden-
cy to overbuy must be discouraged. I
helped them to write their first adver-
tisements and they are starting off
with about a dozen advertisers and the
promise of a great many more.

Victor Sorg and P. E. Schneeberger
are the leading spirits in the formation
of the Ann Arbor Quality Service group
and their enthusiasm is contagious.
Mr. Sorg showed me about the city
and we secured the following new
members for the State Association:

Gauss Baking Co.

Weirs Donut Co., 325 E. Hoover.

S. R. Thompson, 1030 Broadway.

Ed. Dean, 545 Second.

Jefferson Grocer Co., 411 East Jef-
ferson.

Grennam & Claque, 1200 Packard.

Quality Baking Co., 341 South Main

L. T. Strickland, 1352 Geddes.
L. A. Townley, 1123 South Uni-
versity.

The President of the Ann Arbor
Collective Service grocers is L. A.
Townley; Vice-President, P. E.
Schneeberger; Secretary, E. S. Gauss;
Treasurer, L. T. Strickland.

While in Ann Arbor Mrs. Gezon
and I were shown about the town and
we marveled at the new stadium being
erected, which will seat 75,000 people.
Ann Arbor is a beautiful town, but the
principal need seems to be first-class
hotels. From Ann Arbor we made a
trip through the Irish Hills to Jack-
son. If any of our readers have not
taken this trip they should do so at
the first opportunity. From the tower
in Irish Hills one can see fourteen
lakes. The country is beautiful and
the crops seem to be coming fine.

In Jackson we held a dinner meet-
ing as guests of the Muller Bakeries,
Inc., at the new Hayes Hotel. Jack-
son also was all set for the organiza-
tion of a Quality Service group and,

after a short talk by the Secretary, we
formed an organization with the fol-
lowing officers elected:

President—F. N. Hodge.

Vice-President—H. M.

Secretary and Treasurer—D. C.
Wild.

The necessary committees were ap-
pointed for constitution and to write
up the advertisements and they are all
set for a good start. They asked me
to call on them again in two weeks,
which I expect to do. We hope that
this is the beginning of. the Quality
Service movement and I stand ready
to help any town in the State, irre-
spective of location, to organize an as-
sociation. Call on me and I will be
there.

There will be a dinner meeting of
the Quality Service stores of Michigan
at the Pantlind Hotel, Wednesday
June 8, at 7 p. m., at which time mat-
ters pertaining to a State organization
will be discussed.

Paul Gezon, Sec’y.

Dickinson.

———
Lima Bean Acreage Prospects Less.

The total acreage in standard lima
beans in 1926, the California Lima
Bean Growers Association estimates,
was approximately 100,000 acres, and
adds that the 1927 acreage will be no
doubt less than in 1926. Some 3,000
additional acres over 1926 have been
planted to sugar beets and over 1,000
acres to pimientos and other vege-
tables.

The 1926 baby lima acreage was ap-
proximately 42,000 to 45,000 acres. Ac-
cording to the information gathered
lately, the 1927 acreage will be con-
siderably reduced. San
Valley will have a reduced acreage.
Lompoc district, where some 75,000
bags were raised in 1926, will have
very little acreage this season. In ter-
ritory surrounding Sacramento the
acreage will be reduced. Modesto dis-
trict will have about the same acreage,
but the Tracy. district will show an in-
crease in acreage.

Fernando

——_>-.>__—
To Tabulate Unsold Canned Food
Stocks.

A survey of wholesalers’ unsold
stocks of canned pineapples, peaches
and corn, is being made as a test by
the National Wholesale Grocers’ As-
sociation to discover if possible wheth-
er or not wholesale grocers are inter-
ester in periodical surveys of this char-
acter and whether or not they feel that
the issuance of figures of this type
will be helpful in their merchandising
policies.

A circular is being sent to all whole-
sale grocers, who are urged to co-oper-
ate so that the final figures may be
thoroughly representative. The replies
received will be compiled promptly and
results issued not only to all wholesale
grocers but will also be given to the
trade press and filed with official and
semi-official statistical agencies and the
Government so that all interested will
receive the information  simultane-
ously.

——»+~- >

W. J. Hanna, grocer at 941 Baker
street, Muskegon Heights, renews his
subscription to the Tradesman and
says: “A good way to spend one eve-
ning a week is to read the Trades-
man.”

 

 

 

 

 

Selling Cost

is less when you stock goods of
known value. Especially when the
price has been established by the
manufacturer and you realize your
full profit as you do on

KG

Baking
Powder

Same Price
for over 3§ years

25 ounces for 25c

A fair price to the consumer and
good profit for you. Why ask your
customers to pay War Prices?

It will pay you to feature K C

Millions of Pounds Used by the

Government

 

 

 

 

 

 

 

 

MICHIGAN TRADESMAN

June 8, 1927

 

MYSTERIOUS MEXICO.
Mexico moves in a mysterious way
Nobody will
question the right of its government to

its blunders to perform.

refuse to purchase supplies in this or
any other country which it wishes to
ban in this particular but a decent re-
spect for the opinion of mankind, es-
pecially that part of mankind affected
by its decision, would seem to call for
an explanation of so unusual an action.

The only answer our State Depart-
ment has been able to conjure up is
that the decree is a reprisal. But a

reprisal for what? Reprisals are not
made against a general attitude; they
are directed at a specific act.

The Mexican decree speaks of a
“systematic embargo on merchandise
acquired by various dependencies of
the Federal Government’” but no such
embargo is known of here. The em-
bargo we have been imposing on ex-
portation of arms and munitions from
this country into Mexico was decided
upon to prevent Mexican revolutionists
from obtaining weapons on this side
of the border. It operates, therefore,
in the interest of the Mexican govern-
ment. Why then, should that govern-
ment resent it?

Diplomatic—or undiplomatic—moves
in Mexico have a way of turning out
to be different, or at least differently
meant, from what they appear to be
or to mean. One reason for this
changeability of aspect is that they are
sometimes intended to have one mean-
ing at home and another abroad. Or-
dinarily this double purpose is fairly
visible to those who are familiar with
Mexican affairs. The present decree,
however, leaves our officials at a loss
for a reasonable solution.

A cheerful view of the mystery may
be taken by regarding it as less sinister
then if would be if it occurred at a
time when our relations with our neigh-
bor were less strained. It may be ar-
gued that one source of misunder-
standing more or less hardly matters
at the moment, unless of course, it is
deeply serious, as this one can hardly
be said to be. It merely adds to the
number of difficulties which await set-
tlement, and may possibly be disposed
of almost automatically in the general
clarification. Happening when the skies
were quite clear, however, it might
have been looked upon as ominous.

If the reader is not favorably im-
pressed with this view of the incident,
he is at liberty to take one that suits

him better.

cece
OUTLAWING WAR.

It is impossible not to sympathize
with the spirit behind the model treaty
for outlawing war between the United
States and other Powers which has
been drafted by Professor James T.
Shotwell and J P. Chamberlain of
Columbia. The substitution of peace-
ful processes for the destructive meth-
ods of war is a consummation devout-
ly to be wished.

There is also this to be said for the
draft treaty, that, unlike most attempts
at a plan to render war impossible, it
frankly account certain

‘horny problems.

takes into
Domestic questions,
for instance, are excluded from its

scope. Thus immigration is inferen-

tially placed beyond the purview of the

agreement. The Monroe Doctrine is
similarly recognized as outside the field
of its provisions.

In addition to making these excep-
ticns the draft treaty bans from its
arrangements questions which affect
the vital interests, the independence or
the honor of the contracting nations or
the interests of third parties.

All these reservations are probably
Yet, taken together, they
constitute so large a number of pos-

necessary.

sible cases as to raise the question of
the practical usefulness of such a
Between “vital
interests” on the one hand and “inter-
ests of third parties” on the other
most disputes between us and some
other nation would be left for settle-
ment by methods now employed.

treaty as is suggested.

“An American Locarno” sounds well,
bu: the phrase does not reflect an
actual condition similar to that which
brought the European
gether.
which geographical propinquity keeps
alive on the Continent.

Powers to-
We stand outside the rivalries

The argument
for our participation in such an agree-
ment as that which has lightened ap-
prehension abroad rests rather upon
sentimental than practical grounds.

In his preface to the treaty Dr.
Butler points out that our ex’‘sting ar-
bitration treaties with France, Great
Britain and Japan will soon expire
This is, therefore, he suggests, the
time to consider the possibility of ex-
tending their scope preparatory to their
renewal. To such consideration there
can be no reasonable objection. The
draft treaty is a definite contribution
toward that discussion.

 

 

THE COTTON SITUATION.

Quotations on cotton stayed at a
high point during the week, the fluc-
tuations being usually within a narrow
range and frequently the result of man-
ipulation. The weather map in the
growing districts was carefully scan-
ned and every advantage taken of the
conditions apparent. It is the growing
belief of a number of observers that
the effect of the floods has been over-
estimated and that, unless weather and
weevil militate against it, a good sized
crop of cotton will yet be obtained.
There is no indication of this, how-
ever, in the quotations on futures,
which remain high. These have had a
decided effect on the manufacturers of
cotton goods who are putting prices
up to the basis of replacing cost of the
Gray goods during the
past week were held at higher levels
and some fair sales were made at the
A wide variety of finished
fabrics and other cotton goods was

raw material.

new figures.

Certain
cotton hosiery lines were put at higher
prices and so were ribbed heavy under-
wear, flannels and other fabrics. Some

also the subjecjt of advances.

ginghams also figured in the advances.
The demand for fancy cotton cloths
continues, especially the rayon mix-
tures. Unless there is an unlooked for
change in conditions, the chances would
seem to favor further price advances
in practically all kinds of cotton goods
later in the season. This is based on
the fact that, at present prices, there
is not much of a margin of profit for
the mills.

WOOLS AND WOOLENS.

At present the foreign wool situation
is practically devoid of feature. No
public sales are being held, the next
one being set to begin on July 5 at
London. The disturbance of trade re-
lations between Russia and Great Brit-
zin has caused some speculation as to
whether this would affect the usual
wool buying by the former in the Lon-
don market. But as Russia needs the
wool and England can supply it, the
chances all are that business will be
More buying of
domestic wool is reported in the West

continued as usual.

and Southwest, and some large clips
have been shiped on consignment from
Wyoming to the National Wool Ex-
change in Boston. Imports of wool to
this country are diminishing. In the
week ended May 28 the total or them
was only 2,654,954 pounds of which
wool.
A report from the Department of Com-

1,722,887 pounds were carpet

merce during the past week showed a
consumption of wool by domestic mills
in April to have been 43,970,805 pounds,
grease equivalent. This compares with
54,262,378 pounds in March and 40,-
093,383 pounds in April, 1926. The re-
port is incomplete because it only ac-
counts for about three-quarters of the
machinery in operation, due to the re-
fusal of some mills to put in reports.
It also does not allow for tops and
noils used because manufaturers are
not able to distinguish between these
and those of domestic origin. The
woolen goods market is showing more
activity so far as men’s wear fabrics
for fall are concerned, but it still lacks
the snap usual at this period. There
is also more interest manifested in
women’s wear fabrics, although the
bulk of this business will not be placed
for some time to come.

 

SUBSTSITUTE FOR JUTE.

For sacking and baling purposes,
cloth made of jute has been used so
long that it would seem a_ hopeless
undertaking to change the practice.
The substitution of cotton, especially
for covering cotton bales, was strong-
ly urged some time ago when it looked
as though the world would be over-
whelmed by the big crop of the staple
of last year’s growth. Nothing came
of the proposition because jute was
cheaper for the purpose than cotton
even at the lowest quotations reached
by the latter. And yet there are draw-
backs to the use of jute as a covering
for either cotton or wool. The most
serious of these is the tendency for
fibres of the jute to get mixed up with
the contents of the bales it covers and
make trouble for the spinners and
Among those concerned in
ge ig rid of this difficulty have been
the wool merchants and woolen manu-
facturers of the Bradford district in
England. They have been experiment-
ing to secure a substitute for the jute.
Now it is announced by Vice Consul
Fleming at Bradford in a report to
the Commerce Department that a fab-
ric has been developed to take the
place of jute and that this can be pro-
duced in large quantities at prices com-
paring favorably with the cost of that
fibre. The new fabric is composed of
strands of paper twisted around a

weavers.

strand of unusually strong steel wire.
Bradford interests appear to be satis-
fied with the fabric and they are going
to place the matter before the wool
growers of the colonies for considera-
tion. If the fabric appeals to the lat-
ter a guick shift to it is likely and,
should it do what is claimed, it would
not be surprising to see it adopted for
cotton as well as wool.

 

 

MASS PRODUCTION.

Garment manufacturers, especially
those who produce the better and more
exclusive kinds, have sometimes been
criticized for resorting to the use of
imported woolen fabrics instead of
patronizing those turned out by the
domestic manufacturers. To such crit-
icism their answer has been that, in
order to obtain distinctive weaves, they
were obliged to apply to the foreign
makers, as the ones in this country
either could not or would not turn them
out. The mills here are seeking mass
production and volume selling goods.
Their scheme of operation does not
permit of frequent changing of looms
to satisfy individual orders or require-
ments, which would increase overhead
and perhaps cut down profits to the
vanishing point. Then, too, the great
bulk of garment manufacturers, who
are chiefly interested in getting out
goods to sell at a price are content with
fabrics less varied but which answer
their purpose. This matter was
thrashed out a few days ago at a meet-
ing between a certain number of gar-
ment men and representatives of wool-
en mils. The former wished to have
the mills turn out distinctive patterns

and confine their sales, but the mill

men did not take kindly to the sug-
gestion. On behalf of the latter it was
stated that such a course was possible
for the British mills which have the
whole world for a market but it would
not work out in domestic mills whose
sales are practically confined to this
country. After this it appears prob-
able that the garment men will go on
buying as they have been doing.

 

 

CANNED FOODS CONDITIONS.

Leading food authorities report a
decided quickening of the pulse of the
canned goods markets during the past
week, with an expanding enquiry every-

-where witnessed for staple items such

as corn, tomatoes, peas, pink salmon,
etc. Prices as a general proposition
are not appreciably changed, although
there is a tendency toward increased
firmness in various directions. There
was considerably more activity during
the week in peas and the reports of
substantial acreage cuts in Wisconsin
and other producing states had the ef-
fect of stimulating more enquiry.
Miscellaneous sales have been ac-
complished at some advance over the
prices that recently ruled. Activity
in corn has not been as pronounced as
in some other items, but fancy grades
have continued to meet a liberal de-
mand, and those packers who will pay
attention to fancy corn will unquestion-
ably enjoy a successful distribution
during the coming season.

 

It is the man who does not want
to express an opinion whose opinion
I want—Abraham Lincoln.

 

 

 

June 8, 1927

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End. Trip.

There are few towns in the Lower
Peninsula I have not visited during the
forty-four years I have published the
Tradesman. Two of the towns I have
missed in my meanderings are Palo
and Westphalia, both located in the
neighboring county of Ionia. Neither
town has ever heard the whistle of a
locomotive, being somewhat remote
from the Pere Marquette and Grand
Trunk tracks. I had the pleasure of
visiting Palo last Saturday. I enquired
the way at Ionia and was told the dis-
tance was twelve miles and the gravel
road to Palo was superb. The state-
ment regarding the condition of the
main road was fully confirmed. Agri-
cultural conditions en route are won-
derful. The soil is strong nearly all
the way, the country homes and sur-
roundings above the average, the road-
side attractive and the distant vistas
a delight to the eye. The same is true
of the sixteen mile stretch from Palo
to Belding via Wood’s Corners. No
wonder Ionia county can raise such
wonderful crops and such remarkable
men.

I found Palo an ideal country vil-
lage, with the stores and other busi-
ness places grouped together on the
main street. Church and_ school
facilities appear to be ample. The quiet,
peaceful atmosphere of the place was
admirable. Like most inland towns,
the inhabitants are mostly people of
mature age, the young people having
sought the cities, where the oppor-
tunities for excitement and expansion
are greater.

The pioneer merchant of the town
is H. D. Pew, who has been engaged
in trade there fifty-one
years in the same location.

sixty years,

The next merchant in point of long
service was Frank E. Gaylord, who
joined the Silent Majority in January
of this year. He had been engaged in
the mercantile business thirty-five
years. Business is being continued by
his heirs.

Charles L. Kling has conducted a
general store in Palo twenty-seven
years. His dry goods department is
unusually complete for a town the size
of Palo. His store has steel ceiling, is
lighted by electricity and his display
windows would do credit to the aver-
age city store. On Saturday his
Memorial day window was still intact.
It must have attracted much attention
and favorable comment. Mr. and Mrs.
Kling have raised and educated four
children—two boys and two girls—all
of whom have left their birthplace to
take part in the activities and responsi-
bilities of city life.

One of the earliest subscribers of the
Tradesman at Palo was Gideon Noel,
who was engaged in trade under the
style of Noel & Johnson. The latter,
who is now employed as a clerk in the
Kling store, told me that Mr. Noel
died at Good Hart about two years
ago. I recall Mr. Noel as a somewhat
eccentric character who imagined he
could prolong life indefinitely by the
use of a medical decoction he prepared
with great care. He called on me reg-

ularly for many years and J always
enjoyed his visits.

Palo gained much notoriety about
fifty years ago through the prosecution
of Matthew Millard, who was at one
time one of the leading merchants of
the town. His wife died under sus-
picious circumstances. Public opinion
insisted that she was foully dealt with
and resulted in the body being dis-
interred and the vital organs sent to
Ann Arbor. Arsenic was found in
the brain, liver, kidney and other vital
organs. Millard claimed that these de-
posits were due to the fact that he em-
balmed the body with a solution con-
taining arsenic. He was arrested on
a charge of murder, tried in Circuit
Court at Ionia, found guilty and
sentenced to Jackson prison for life.
The Supreme Court subsequently re-
versed the verdict and ordered a new
trial, which took place in Kent county.
I reported the second trial for one of
the daily papers and distinctly recall
the circumstances. The principal at-
torney for the defendant was Sam Clay,
who was a strong trial lawyer fifty
years ago. Dr. Victor C. Vaughan,
who recently retired from the position
of Dean of the Medical Department of
the Michigan Unviersity, was retained
to convince the jury that vital organs
could be impregnated by arsenic after
death. He did this by soaking a pig’s
liver in a solution of arsenic in the
presence of the jury and then showing
that enough poison had been absorbed
to cause death. Dr. Vaughan’s expert
testimony resulted in a verdict of not
guilty. Millard removed to Grand
Rapids and conducted a laundry for a
time. He subsequently engaged in the
grocery, clothing and dry goods trade,
but was unable to avoid failure. He
now resides relative near
Shiloh, and strength.
His second wife has not been out of
chair for twenty years.
Whether guilty or innocent, Millard
has been forced to face an almost con-
stant series of misfortunes ever since
he was first accused of wife murder.

with a
broken in health

a wheel

We reached Belding in time to par-
take of a most satisfying dinner at the
Hotel Belding, which looks spic and
span in recent applications of paint and
interior decorations. I cannot recall
a period since the regime of the late
William P. Hetherington when the ho-
tel has looked more wholesome and
inviting than it does now. The din-
ner served for 75 cents is better than
most hotels in Michigan are serving
for $1.25,

I was afraid that the
ownership of the

change in
Belding silk mills
would result in their being permitted
to run down and that the beautiful sur-
roundings would be permitted to de-
but General Manager Reed
appears to have inherited the priceless
traditions of his wonderful predecessors
to such an extent that everything is
kept up in apple pie order. So long
as Mr. Reed persists in this policy, I
shall insist that the place bear the
designation of Belding the Beautiful.

teriorate;

The journey home over M 44, facing
a gorgeous sunset and passing the
many beautiful trees which line the
highway and the wonderful lakes which
frequently dot the landscape is enough

to inspire the soul of a painter. There
may be more beautiful highways than
the thirty mile stretch on M 44 from
Belding to Plainfield, but I have yet
to locate them. E. A. Stowe.
—_—_>-» +

Two Tradesman Contributors Meet
For First Time.

Grand Rapids, June 6— Last week
I had the keen pleasure of visiting the
home of your occasional correspondent
Mr. E. E. Whitney, of Ann Arbor, and
it seems worth the while for me to
briefly relate my impressions made up-
on this visit. For many years I have
read everything Mr. Whitney has con-
tributed to the Tradesman with great
pleasure and have often wondered what
kind of a man he was, in what kind of
a neighborhood he lived and what my
impression would be in an interview
with him.

By correspondence I had learned
Mr. Whitney’s location and as I had
occasion to be in Ann Arbor over
Decoration day, that morning my
daughter took Mrs. Garfield and my-
self out to the Whitney farm. The
road is an interesting one and the
country was looking at its best. I
noticed occasionally a farmer was mak-
ing his first cultivation of corn, and
the rows were quite perceptible, but
owing to the wet weather most farm
operations seem to have been delayed
and the progress of germination of
seeds has been very slow.

Upon reaching the old Whitney
farm I was verv much impressed by
the entrance. The large forest trees
which give character to the premises
made an ideal first impression of the
home. Mr. Whitney was at the door
to greet us, because he had anticipated
the invasion. He and his good wife
live in a house a little way from the
old farm home, which is now occupied
bv his son and daughter-in-law. After
the first greetings, all of the time that
I had to spare was spent with Mr.
Whitney himself, and I was not an
ideal interviewer, because Mr. Whit-
ney was such a good listener. There
isn’t anything which makes a stronger
appeal to one who loves to talk than
to have a good listener, and instead of
drawing Mr. Whitney out and learning
all about his life and his views, I was
engaged in telling about the things in
which I was interested and occasion-
ally receiving a word of comment from
him.

Mr. Whitney strikes me as a man of
balance. He is quiet, modest, careful
in his statements, and it seems to me
he is one af the few men whom we
meet who thinks before he talks. A
good many of us talk before we think
and then we have to correct back,
which js not always a pleasant task.

I do not know to-day what Mr.
Whitney’s religious connections are. I
am not certain about his political af-
filiations. I know something of his
views about many matters, because he
has expressed them very clearly in his
contributions to the Tradesman; but
I am satisfied that he has good neigh-
bors, because there is every indication
that he himself is a good neighbor and
he strikes me as a man whose judg-
ment upon almost any matter of public
interest vou would enjoy receiving. He
is evidently a lover of trees and both
of the families in everything that they
expressed indicated their love of the
soil and of the accompaniments of
farm life.

Mr. Whitney is evidently not a
grumbler: he takes things as they
come along and meets adversity with
courage, and there is every indication
that he is looking for blue sky rather
than clouds. He showed me about the
old farm premises where he lived for
many manv years until his son’s fam-
ily came into possession of the old
homestead. Evidently the two men

work their farms together and each
has a little piece of woodland pre-
so that the two pieces form

served,

one little forest area. I was delighted
to find that Mr. Whitney is a lover of
trees and has advanced notions with
regard to the care and usefulness of a
farm woodlot.

I noticed with joy the conveniences
that had been brought about the home-
stead and listened with attention to
some indications of the planning ahead
for other things.

While we were visiting, the son
brought in a basket of Jonathan apples,
and when we were sauntering about
the place, Mr. Whitney told me about
the varieties of fruit he had upon the
premises and the joy the family had
in the growing of a range of products
which contributed to the pleasures of
life. I talked with Mr. Whitney about
soils and crops and the outlook for the
farmers and touched upon some of the
problems of the countryside, in all of
which he exhibited a great interest,
and I know that from time to time, as
he makes pronouncements through the
Tradesman, we readers will be glad to
get the drippings from a_ philosophic
mind.

I trust, Mr. Editor, that you will
some day be able to drop in upon the
Whitney home. What a joy it would
be for us to receive a visit from him
and show him the things about our
beloved city. Let’s induce him to come
over some dav and give us the pleasure
of exhibiting to him some of our

treasured possessions.

Charles W. Garfield.
ee
Good-Fellowship Tour By Saginaw
Wholesalers.

Saginaw, June 6—Representatives of
Saginaw wholesale houses, manufac-
turers and banks will make a good-
fellowship tour through the territory
to the North of Saginaw on June 6, 7,
8 and 9.

We plan to call on the retail mer-
chants in the towns on our route. This
trip is being made to return some of
the many visits that the retailers of
Northern Michigan have favored us
with and to cement the relationship
now existing.

Practically all of the large and well-
known institutions of Saginaw will be
represented and we are looking for-
ward with pleasure to the opportunity
of spending a short time with you.

We will have with us a big calliope
and souvenirs for the children. We
sincerely hope you will be at home on
the day we visit your town. The
itinerary follows:

June 6—Omer, Twining, Whitte-
more, Tawas City, East Tawas, lunch;
Oscoda, Harrisville, Lincoln, Alpena,
dinner and night stop.

June 7—Posen, Rogers City, lunch;
Onaway, Cheboygan, dinner and night
stop.

June 8—Mullet Lake,
dian River, Wolverine, Vanderbilt,
Gaylord, lunch; Waters, Frederick,
Grayling, dinner and night stop.

Topinabee, In-

June 9—Roscommon, St. Helen,
West Branch, lunch; Rose City, Pres-
cott, Sterling Standish, Pinconning,
Saginaw.

Entertainment, music, novelties, etc.,
will be furnished by the Wholesale

Merchants Bureau for this trip, the
same as on former ones. All firms
who have souvenirs of their own are
invited to bring them along.
W. A. Rorke,
—_+->___

Dry Eating.
Kno: Did you hear about the ship-
starved to

Sec’y.

wrecked man who nearly
death on a desert island?

Hope: No, how did he live?

Kno: Oh, he pulled out an insur-
ance policy from his pocket and found
enough provisions in it to last him.

Sie cain aiteinamienaeien

If you work with your hands, take
care of them. Skill you can’t apply
never filled the pay envelope,

 

10

SHOE MARKET

A Novel Display Card Device.

Price tickets for window displays
are a small but important item in the
articles necessary for the successful
showing of footwear in a first class
shoe store. Just as important pos-
sibly is the method of fastening them
to the styles shown, and in the past
there have been various devices in the
way of pins or fasteners sold for such

 

purposes. These have been more or
less satisfactory, many of them not as
effective as necessary, as nothing is so
unattractive as a price ticket askew, or
upside down or shown crooked when
it should be neat, straight and uniform.

Common pins are so often used, that
such is often the result, in an other-
wise tasty window trim. However, a
new device is now on the market that
obviates all of the above drawbacks,
for attaching price cards to shoes. It
is a metal clip, about one inch high and
three-quarters inch wide, neat in ap-
pearance, indestructible and inexpen-
sive.

Practical features of merit include
the following: It can be slipped off
from the counter, or tongue of the
shoe displayed or be inserted between
the laces or button holes; it is easily
attached; it stays where put, eliminat-
ing the spectacle of crooked price
tickets and above all is adjustable, in
that it tilts at any desired angle so that
the figures may be seen to advantage
from the front.

——__»++
Adjustable Display Shelves Perfected.
Maurice Gardner, of Cuyahoga Falls,
has perfected a practical and success-
ful adjustable display shelf, or rack,
for the display of different styles of
shoes inside the store.

The advantage of this fixture lies in
the fact that it permits the customer
to select his or her style from the
shoes shown on the shelf, making the
salesman’s task merely one of fitting
the size required. It speeds up service
materially, and permits the same sales-
force to wait on a larger number of
customers,

Mr. Gardner finds that the = shelf
actually increases the volume of sales
and is particularly helpful in the mat-
ter of disposing of odds and ends.

The shelf is ordinarily placed at an
angle of 45 degrees, which permits
customers to see the styles easily. It
may be placed on a level, however, or
at an angle of 90 degrees, or in fact at
any angle desired.

The big, practical selling asset of
this display idea, according to Mr.
Gardner, lies in the fact that it per-
mits the customer to take in at a glance
the entire assortment of styles. Mr.
Gardner is making plans for the pro-

motion of the invention.
—_+->—__—_

Sell More White Shoes Profitably.

June is the first big selling month
for white shoes. Not only does it
mark the beginning of summer, when
weather can usually be depended on
to create a volume demand for whites,
but also it is the month of weddings,
of graduations and the numerous and
various school and social affairs in
which white dresses, white stockings
and white shoes still play a part that

MICHIGAN TRADESMAN

is deeply rooted in sentiment and
tradition.

Within the past few weeks, reports
from many parts of the country indi-
cate a growing interest in white shoes,
and a belief that they will sell in larger
numbers than seemed probable a little
earlier in the season. Reports from
the factories show that many mer-
chants are planning for a sizable busi-
ness on whites, but to realize their ex-
pectations and to produce a profit on
the merchandise they have bought it is
essential that they give some thought
to the problem of merchandising their
stocks of whites to the best advantage.

June is the first big selling month
for white shoes, but there is no rea-
son why it should be the last. July,
when the vacation season is at its
height, should furnish an equally good
opportunity to sell whites at a profit.
That it does not, one suspects, is chief-
ly due to the unfortunate custom which
seems to have become established in
some communities of throwing white
shoes on the bargain counter immedi-
ately following the Fourth of July.
Indeed, in many instances, it has hap-
pened in recent years that retailers
have needlessly sacrificed their whites
even before the Fourth of July, when
by all the rules of weather and logic
the season should be at its best.

The moment white shoes are thrown
into the heap of bargain merchandise,
the retailer loses, not merely the
chance to make a good profit on the
pair he sells, but likewise the oppor-
tunity to sell many pairs to people who
are accustomed to regard cut price
merchandise of any sort as undesirable.
Particularly is this true in the case of
such highly seasonable merchandise as
white shoes, and it is a consideration
the retailer can ill afford to overlook,
because the loss jin pairage on this ac-
count is likely to offset, in part, the
increased sales brought about by
lower prices.

Judging from the present outlook, :t
is altogether probable that retailers
will find themselves with a consider-
able number of summer shoes, includ-
ing both whites and colors, on their
shelves around July 1. This, however,
should furnish no occasion for panic
or for reckless price slashing. Both
white and colored shoes should con-
tinue to sell at a regular mark-up at
least until July 10, and in most cases
until the fifteenth. Sound merchan-
dising might then suggest a reason-
able price reduction on the colored
footwear, to stimulate action during
the waning season and to clean up the
stocks of spring colors before the au-
tumn shoes begin to come in.

White shoes, however, can well be
merchandised at regular profits until
August 1 or later.

—_—__»2+ 2
Corporations Wound Up.

The following Michigan  corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Sempliner Mercantile Co., East Tawas
Rosenberger & Sinms, Inc.. Detroit.
West Mchigan Light & Power Co.,

Bangor.

Fulton Co., Bay City.
Stearns Conveyor Co., Sturgis.
H, G. Christman Co., Lansing,

6 a ah Os aS Fs Ok es

Did you ever find yourself
with an unkempt shoe, a
broken shoe lace, a rough in-
sole in your shoe, and no
way to remedy same? Your
customers have likewise
found themselves in the same
predicament.

Now the lesson is—be a
service to your customer,
keep your findings stock up
to standard.

Our stock is always com-
plete. We are awaiting your
orders.

BEN KRAUSE Co.

20 Ionia Avenue
GRAND RAPIDS, MICH.

es Ps Fs Os Pd Ps Oh ts OS 9s Pd eS Pe 9 6 Od
Pa Pa 6 Os Pk PS 7s Pe 6 Ps Os Ps Ps Ps Ps Ps Ps

l
l
l
!
l
l
l
l
!
l
l

 

Hodenpy! Hardy

Securities
Corporation
s

A personal advisory
service freely offered
to large and small
investors alike 4 4 4
Securities carefully
selected to suit your
individual needs.
4

231 So. La Salle Street
Chicago

New York Grand Rapids

 

 

 

 

 

NOW!

A New “Sport Boot”
Built two ways.

Style 972—16 in. Soft
Black Elk Pac

Style 977—16 in. Soft
Tan Retan Pac

Both snug at the ankle
and calf. Both Good-
year Welts at prices
that insure profit and
a quick turnover.

Herold-Bertsch

Shoe Company

GRAND RAPIDS, MICHIGAN

Manufacturers of Quality Footwear;
Since 1892

 

 

 

MiIcHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE CO.

 

 

 

for
Information write to

L. H. BAKER, Secretary-Tresurer
LANSING, MICHIGAN

Organized for
SERVICE
not for Profit

Weare Saving our Policy Holders
30% of Their Tariff Rates on

General Mercantile Business

 

 

 

 

 

June 8, 1927

MICHIGAN TRADESMAN

 

11

 

Farm Papers Should Come To Defense
of Birds.

Grandville, June 7—An_ enlightened
public press is necessary for the per-
petuation of free institutions in Amer-
ica. Lacking that, the people fall into
dubious and dangerous ways which
lead to the loss of freedom of speech
and the closing down of popular and
enlightened government.

It was the free press of the North
that the Southern slave driver most
feared. If freedom of the press could
have been suppressed, slavery would
have continued on, even to the pres-
ent day, with the Nation by now, how-
ever, wholly slave instead of half free
as at the time of the advent of Lin-
coln and other freesoilers.

It is the same with regard to other
reforms. Silence the press on certain
glaring evils existing in the country
and the wrong is more than half suc-
cessful. That suppression of the truth
ic what has been going on with regard
to bird conservation in this country
during the past decade.

The farm press, above all other,
should be the advocate of bird preser-
vation. Instead, however, that press
is hand and glove with the manufactur-
ers of ammunition and guns designed
to wipe every vestige of bird life off
the American continent. The bigger
the paper, and the more influential in
public life, the more firm is it in
smothering all agitation in favor of the
birds.

Singular that this is so, yet it is the
truth nevertheless. And the most in-
terested person of all, the American
farmer, has fallen for the crime with-
out the slightest mental reservation
whatever.

Such an astounding fact does not
speak well for the intelligence of the
country gentleman who apes his city
cousin, now that he is more nearly in
town with his swift moving automobile
and the adoption of the central school
system.

If it were only the English sparrow
which is made the victim of the most
sublime ignorance of the century the
fact would be, perhaps, less discourag-
ing, although that would be bad enough
to call for the criticism and hardest
sort of work in favor of salvation for
our birds.

With the sparrow wholly obliterated
there would be a considerable army of
robins, blackbirds, bluejays and the
like still doing business at the old
stand, which might put off the final
catastrophe of ruined crop production
for a few more years.

A Western farm paper, one of the
most prominent in the land, bemoans
the fact that this is the age of insects,
every one of which is seeking to make
the farmer's life more burdensome by
an assauult on growing crops. Dead
birds seem better in the farmer’s opin-
ion than dead insects. This being true,
and the fallacy helped on by the great
farm press, what may not be expected
to come to pass in the not distant fu-
ture?

The once irrepressible conflict going
on between freedom and slavery in
other days was far less important than
that irrepressible conflict now going on
hetween bird life and bird extinction.

The farm journal which is admitting
that this is, indeed, an age of insects,
is very careful to shut from its col-
umns anv article which dares suggest
that bird extermination has had any-
thing to do with this rapidly increas-
ing insect life.

It would never do to let the truth be
known. In such a case all the fine
spun arguments against that pest, the
sparrow, would fall to the ground, and
Mr. Farmer might be able to see a
spatrow hopping about on his lawn
without having a fit.

Talking about fits—conniption or the
other kind—there are certainly going
to be plenty of them in the not distant
future when the bird haters have their
way and the insects have overruy the

land, even despite the tons or rank
poison which may be distributed
throughout every fence corner and in
every barnyard.

A raving bird hater last year rushed
into print with the startling cry that
if we wished to preserve robin red-
breast it would be necessary to swat
the blackbird, as that fiend of dark-
ness was swiftly and surely doing the
robin to death on every hand.

In my young days there were swarms
of both robins and blackbirds, with
neither making war on the other. The
latter, however, together with his
brother the crow, was legitimate prey
for the settler’s gun because it was
said that he delighted in pulling up the
newly sprouted corn.

The robin did nothing so wicked. In
later years, however, when settlers be-
gan putting out orchards of fruit, the
robin made itself noticeable by devour-
ing cherries, berries and anything in
the small fruit line that came to his
notice. Singularly, however, these
faults in Mr. Redbreast have been
condoned, while those of other birds
have met with condemnation. :

The truth is that every bird living
has a penchant for something good to
eat and makes no bones of indulging
that penchant to the top of his bent.
Because the birds will eat when
hungry, must we set traps, put out
poison, shoot them right and left, as if
they were deadly enemies of mankind?

Not long ago, right here in Grand-
ville, a mother robin lost its mate,
kilied, no doubt, by the boy with his
new air rifle. What was the surprise
of one lady dweller to note that a
blackbird came now and then with a
worm for Mrs. Robin’s breakfast. Does
not this incident put to shame the man
who cried out, “Slay him, slay him,”
when the name of blackbird was men-
tioned? :

The great danger to the prosperity
of the Nation is the strange and un-
seemly silence on the part of the great
farm papers with regard to the neces-
sity for doing something for bird con-
servation. Old Timer.

—__._—_ <-> —_—_—__
Willing To Take a Back Seat.

A hardware firm advertising for a
salesman received a reply from a man
who said that he was the greatest sales-
man in the world. They engaged him
and gave him three lines of goods to
sell anywhere in the West. They ex-
pected him to do great things.

After he had been away a week, and
they had received no orders, they were
surprised to get a telegram saying:

“T am not the world’s greatest sales-
man. I am the second best. The
greatest salesman was the man who
loaded you up with these goods.”

—_—__+-+_

Charles E. Hughes takes himself out
of the Presidential race in the only
conclusive way. Had he stopped by
saying that he was too old, he might
have been regarded as inviting a
friendly contradiction. But when he
adds that if he is nominated he will not
accept, he uses a convincing phrase-
ology. The complete statement, made
by General Sherman and accepted as
the classic formula of a sincere declina-
tion, includes a double threat. “If
nominated,” it runs, “I will not accept,
and if elected, I will not serve.” The
second half of the statement is un-
necessary except for emphasis. Even
the Progressives, with all their en-
thusiasm for Roosevelt, did not feel
like nominating him in 1916 in the face
of his refusal to run. Still less would
a party insist upon trying to elect a
man who had declined its nomination.
At the same time, there is a ringing

comprehensiveness in the twofold pro-
nouncement that gives it more than
double force. The infrequency of its
use testifies to the rarity of declinations

intend to say when they deny candi-
dacy for the White House is that they
do not wish to be looked upon as ac-
tively seeking nomination. They care-

which are meant to be received at their
face value. All that most public men made by Mr. Hughes.

    
  

  
    

EE
ue ESsai

No other baking powder
insures such light,
wholesome cakes

OUSEWIVES say that is
why Royal is most eco-
nomical in the end—why
they have preferred it for
more than fifty years.
Today, throughout the
world, Royal is recognized as
the standard baking powder
—recommended by health
and food experts—used in
millions of kitchens daily.

 
 
 
 
  
  
  

Royal contains noalum
—leaves no bitter taste

 

 

Lower Price - Bigger Profits

(FANNINGS)

Bread and Butter Pickles
One of the Best Foods - - Now 25c

Twenty-five cents is one of those ‘‘natural prices’’ that women have
come to look at as right.

A fast seller at the old price of 35 cents, Bread and Butter Pickles at this
new price are headed straight toward turnover records.

At 25 eents for the new 1 Ib. net jar, double or triple sales should be

easy sailing. | That means a corresponding increase in profits, because the
margin remains the same. And, of course, there is no change in the quality
which has made Bread and Butter Pickles famous almost over night wher-

ever they have heen introduced.

Right now is the time to clean out your present stock and make ready
for the new pack and the new price.

Bread and Butter Pickles are universal favorites, and with the beautifully
lithographed sampling display furnished to all dealers, they p sactically sell
themselves.

Bread and Butter Pickles are just like home made.

Prepared from selected cucumbers, sliced and packed fresh from the
vines, their crispness and spicy flavor hit the spot.

Order Bread and Butter Pickles today. They are handled by more than

200 wholesale distributors located in all parts of the country. For further
details write to The Best Foods, Inc., 297 Fourth Avenue, New York City.

THE BEST FOODS, Inc.

NEW YORK CHICAGO SAN FRANCISCO JACKSONVILLE

 

eres rae rTM TT RO TPL TE ee a as ie RT ET ae cn

pure et PR

 

fully avoid the unreserved declaration

 

12

MICHIGAN

June 8, 1927

TRADESMAN

 

snissialounncol

Review of Busness Conditions in
Michigan.

Written for the Tradesman.

Business on the whole made a good
record during May, the volume being
about equal to that of the preceding
month. The present level of activity
compares very favorably with that of
a year ago. However, all lines and all
units in the same line are not partici-
pating alike either in the good volume
of business or the satisfactory earnings
which are being enjoyed in the aggre-
gate. A number of influences are
causing this spotty condition, among
which are floods, adverse weather con-
ditions, some over-production and
severe competition.

There are evidences of some modifi-
cation in general business activity dur-
ing the next month or two, much the
same as occurred during the corre-
sponding period in the past four years.
Seasonal influences, as much as any-
thing else, are contributing to this con-
dition. Whatever slowing up takes
place will be moderate and temporary.
Fundamental conditions continue sound
and give the assurance that business
will continue to go forward in large
volume.

On the unfavorable side of the pic-
ture we find the oil industry in a diffi-
cult position on account of over-pro-
duction, the bituminous coal strike en-
tering the third month without any in-
dication of an early settlement, cotton
selling at a low price, business failures
only a little less than a year ago,
political and financial difficulties in
the Far East, continued slowness in
the woolen goods industry and great
devastation by floods in the South.

On the other side of the picture we
find weekly carloadings of revenue
freight above the figures for 1926 and
reaching the million-car mark for the
seventh time this year. which goes to
prove that distribution is taking place
at a rapid pace; the value of building
contracts awarded thus far is equal to
those in the same period last year; our
foreign trade for the first four months
jumped $60,000,000 ahead of the same
period in 1926; gold imports during
May added $30,000,000 to the country’s
supply; the general level of farm prices
has turned upward; life insurance sales
are substantially ahead of those of a
year ago, the dollar volume of trade,
measured by check payments, is larger
than it was twelve months ago, while
the purchasing power of the dollar
itself is 86 per cent. greater than it
was last year; commodity prices give
signs of stabilizing: steel production
continues on a satisfactory level; there
is an abundant supply of money for
business purposes and a high and well
sustained purchasing power generally
throughout the country. Furthermore,
an immense amount of materials must
be purchased in order to rebuild the
highways. bridges, levees and other
structures destroyed by the Mississippi
floods, all of which will furnish em-
ployment for a large number of people.

Spottiness also prevails in the Michi-
gan business situation. Some factories
are working on a full capacity basis,
others are operating at normal or bet-

ter, while still others are experiencing
a decline in production, largely at-
tributable to seasonal influences. By
and large, the industries within the
State are well occupied and are giving
a good account of themselves. Pro-
duction generally is expected to hold
up well during the summer months
and to quicken its pace in the early
autumn. Increases were reported dur-
ing May.in shipments of canned goods,
forest products, furniture, machinery
and paper. The Pere Marquette Rail-
way reports a greater volume of
traffic in and out of the Detroit, Flint
and Lansing areas during the first five
months of 1927 than for the same
period last year. Traffic passing
through the Sault Ste. Marie canals
prior to June 1 totaled 12,573,138 tons,
compared with 10,159,361 tons for the
corresponding interval in 1926.

The automobile industry continues
to occupy the most prominent posi-
tion in the discussions of the business
world. While production figures for
May are not yet available, preliminary
estimates place the output at not far
from the number of units turned out in
April. Schedules will be reduced dur-
ing the next six weeks to two months,
while factory changes are being made
preparatory to
models which appear this year earlier

bringing out new

than usual. Very few price reductions
In fact, the
present tendency is to lay more em-
phasis on good quality and improved
models, rather than to slash prices.
Overseas shipments are showing con-

are being announced.

sistent gains. Production of trucks is
steadily increasing.

The industrial employment situation
during May was satisfactory. Em-
ployment was on an upward trend in
Alma, Ann Arbor, Benton Harbor,
Coldwater, Flint, Jackson, L’Anse,
Monroe, Muskegon, Pontiac, Port
Huron, Sault Ste. Marie, Standish and
Saginaw. Transient workers are creat-
ing an over-supply of labor at Flint.
Agricultural activities, highway con-
struction and city improvements are
absorbing a large amount of common
labor.

Building construction throughout
the State is reasonably — satisfactory.
The outlook is reported fair to good.
Eleven correspondents report a hous-
ing shortage.

Cold, rainy weather has curtailed
the sale of Spring merchandise. Both
wholesale and retail trade, however,
are reported fair to good. More sea-
sonal weather should reflect in im-
mediate improvement in retail demand.
The tourist business is getting under
way and should stimulate business
considerably during the next few
months. Collections generally are
fairly encouraging.

Excessive rainfall and low tempera-
tures have delayed seeding of crops
in the upper part of the State. In the
Southern part the rains have benefited
crops, particularly wheat and hay. On
the whole, the outlook for the Michi-
Dairying is on

gan farmers is good.
the increase and will tend to further
stabilize the farm industry in Michi-
gan. ( Wayne W. Putnam,

Director Public Relations, Union
Trust Co., Detroit. :

 

 

Protect Her From Immature
Advice and Deliberate
Swindles

No FAMILIES IN TEN ARE AS DEPENDENT
upon the business judgment of the bread-winner
as upon his earning ability.

Why expect the wife and mother and the chil-
dren to assume, without notice, the care and con-
servation of your Estate, or expect some friend to
do so, when the service of this company is at your
disposal?

We offer you the judgment of many capable

business men instead of one. Our organization is

prepared to care for all details promptly and efh-
ciently.

We are under state supervision, are financially
responsible and our charges are no more than are
allowed individuals.

THE

ICHIGAN [RUST

COMPANY
The first Trust Company in Michigan

 

 

 

 

onion Davis & Boyle

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Buliding
Phone 4212

Detroit

2056 Buhl
Bullding

Chicago

First National
Bank Building

 

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

 

“The Bank on the
Square”

 

 

 

 

 

ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-
ing fees or any other extras.

References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or
this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

June 8, 1927

MICHIGAN

 

TRADESMAN 13

 

Business Men Must Prepare For
Greater Responsibilites.

In order to provide for the Nation’s
continued progress and to guard
against difficulty in its forward move-
ment, business men must become more
fully alive to their responsibilities as
custodians of the greatest capital ever
entrusted to the keeping of one people.

The increase of our resources, the
widening of our trade movements, the
building of our capital and wealth, the
increase of production and the expan-
sion of our credit power demand full
recognition of our obligations.

In the brief period of three decades
the United States had advanced from
a second rate power in finance to the
wealthiest nation on earth. Our
progress has allowed us a standard of
living beyond the conception of other
peoples. It had given us comforts and
even luxuries.

In return for these good things we
should show our appreciation by doing
all we can to keep our commercial
structure intact and to make its future
growth safe by strengthening the
foundation on which it rests.

We must not minimize the responsi-
bilities that attend the obligations rest-
ing upon us. They must be fulfilled
not only for the benefit of the public
service but also for the protection of
our personal standards and interests.

In preparing ourselves for our great-
er responsibilities we need more than
anything else a thorough understand-
ing of our present production, market-
ing and credit processes. We must
cease to emphasize production as the
alpha and omega of trade. Produc-
tion alone never made profits. Mere
distribution does not make profits.

Profits are made and_ business
progresses only when merchandise is
converted into receivables and the re-
ceivables are paid.

Business executives must pay greater
attention to credit and cost factors.
Too many enterprises, after striving
night and day to get ahead, find at the
end of the year they have nothing to
show for their work. They pushed
production hard, they labored diligent-
ly on distribution, but they failed to
see that sound receivables and well
controlled costs were the vital ele-
ments of making profits.

Failure to recognize the important
part played by credit in business is
common. Few persons realize that
our prosperity is dependent in large
measure on the sound credit technique
which was established thirty years ago,
at the time our great advance began.
All our financial depressions and panics
have been brought about by abuses of
credit, and our present prosperity has
come largely because our credit sys-
tem has been made sound to the core,
fool-proof.

The new era in American business
has been described as a rushing spring
freshet. The description is accurate
insofar as it conveys the idea that the
stream is fast; but it is strong and
deep as well, and its flow is neither
seasonal nor local.

This country has made phenomenal
progress, and it will continue to
progress; there is no doubt about that.
The volume of our commerce and the

flow of wealth will mount to even
greater heights than they have thus
far reached, but just so long as the
rushing stream is confined to its
course between strong credit banks
we need have no apprehensions about
our business future. J. i. bresoc.

——_++2>___-
Investment Trusts Should Issue One
Type of Security.

Criticism has been directed against
many investment trusts in this coun-
try because of the fact that they have
issued more than one class of security.
It is contended that this tends to de-
viate from the true purpose of the trust
in that those who supply the major
portion of the funds with which invest-
ments are made do not participate to
the fullest extent in the earnings from
such investments. The soundness of
such capitalizations is not questioned,
however.

Undoubtedly there is much to be said
on both sides of that question, es-
pecially in this country, where invest-
ment trusts are new. When more
than one type of security is issued, the
organizers usually purchase the junior
issue, thus furnishing a margin of
safety for the senior obligations. In
other words, it is customary for the
organizers to invest a certain sum for
which they receive common. stock.
Preferred stock or bonds, and some-
times both, are then sold to outsiders,
such securities to have a first call on
total earnings for the payment of divi-
dends or interest and on total assets
in the event of liquidation. All earn-
ings and assets over such specified
amounts, however, accrue to the com-
mon stocks, oftentimes making it pos-
sible, if the trust ‘s prosperous, to pay
dividends out ot proportion to the
cost of the stock.

In recent months two trusts—the
Power and Light Securities Trust and
the Allied International Investing Cor-
poration—have been formed along lines
more nearly approaching those of the
English and Scottish concerns, which
have been unusually successful over
a long period of years. The former
has only one class of stock, and, while
the latter has two, the senior securities
have a participating clause which per-
mits them to share in profits to the
extent of two-thirds of the aggregate
amount of all dividends paid in excess
of 6 per cent.

As time goes on and the investment
public becomes more familiar with and
more appreciative of the soundness of
well managed trusts, there is little
doubt but that the trend in capitaliza-
tions will be toward but one type of
security.

An idea of the success of some of
the better known British investment
trusts may be had from their advances
in market prices over a period of years.
British Investment since 1913 has ad-
vanced from around £270 a share to
around £440; Industrial and General,
from £180 to £315; Mercantile and
General, from £125 to £285 and Mer-
chants Trust from £140 to £220. It
will be noted that these advances were
made in the face of adverse conditions
brought about by the war and the
chaos which followed it.

Ralph Hendershot.
[Copyrighted, 1927.]

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding ‘Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
Mirrors—Art Glass—Dresser Tops—Automobile
and Show Case Glass

All kinds of Glass for Building Purposes
601-511 IONIA AVE., 8. W. GRAND RAPIDS, MICHIGAN

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston
Denver

Chicago
Los Angeles

 

 

=

 

 

 

 

Professional Advice from your Banker

You wouldn’t think of taking legal action with-
out the advice of a lawyer.

No more should you think of making any im-
portant business move without the counsel of
a progressive banker.

Often we can help you get ahead in ways that
might not occur to you, because of our intimate
knowledge of local conditions and tendencies.

But we can’t help you, of course, if we don’t
know your problems.

So let’s get together.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”’

 

16 Convenient Offices

 

 

 

 

 

 

 

 

 

 

14

MICHIGAN

TRADESMAN

June 8, 1927

 

Per Capita Money Circulation Lower
in Buying Power.

In spite of the enormous increase in
the wealth of the United States in the
past quarter century, the per capita
money circulation to-day has only
four-fifths of the buying power it had
in 1900.

Although the per capita circulation
of money in 1900 was $26.93 and on
July 1, 1926, had increased to $41.85,
by taking into consideration the great-
er purchasing power of the dollar in
1900 and its diminished value last year,
and reducing its buying power to a
1913 average, it is found that the 1900
per capita circulation, in terms of pur-
chasing power, was $33.66 and that in
1926 it was $27.90, or $5.76 less.

The general use of credit in place
of cash transactions has made it un-
necessary to keep in circulation sums
of money commensurate with the in-
creased National and per capita
wealth.

While the Nation’s wealth and in-
dustrial and agricultural production
have more than doubled since 1900,
and while bank deposits in this period
have increased over three-fold, the
money in circulation to serve this ex-
pansion has decreased 20 per cent. in
power.

Our credit system has stabilized
business. It has assembled our enlight-
ened industrial credit profession whose
work has practically sounded the death
knell of violent panics.

It has prevented the inflation of in-
ventories and unnatural business ex-
pansion. It has developed for the first
time in the history of the Nation a
working credit organization,- in the
form of the Federal Reserve System.

For more than a century before the
establishment of a sound credit tech-
nique, American commerce had been
struggling under the handicap of in-
adequate credit facilities. Each dis-
astrous collapse ‘of business disclosed
unintelligent administration of credits
as the primary cause, and drove home
to American business men the realiza-
tion that sane and scientific regula-
tion of credit was a vital need.

During our early business life many
disasters were brought about by un-
healthy expansion and inflation. Busi-
ness expanded more rapidly than
wealth increased; and the abuses of
credit caused a succession of panics in
which much that had been gained was
lost.

Faced by the collapse of business
enterprises and resulting periods of de-
pression, the astute American  busi-
ness Man sought to remedy the con-
stantly recurring mischief; and in or-
der to do so effectively he established
the sound and scientific regulation of
credit.

Reactions will take place, the tides
of business will ebb and flow as long as
business men scramble for the prizes
of trade, but the headlong panics of
history will not be possible while our
commercial structure rests on its pres-
ent solid credit foundation.

Henry H. Heimann.

 

a
Corn Borer and Surplus Crops.
When Congress eagerly appropriates
a quarter of a billion dollars to subsi-
dize surplus agricultural production

and at the same time haggles over
a $10,000,000 appropriation to fight the
European corn borer, it is high time
for the real American farmer to pray
for a fool killer to visit Washington
or else to put a Mussolini on the job
and give pure democracy a leave of
absbence for twelve months.

When any branches of the only other
two important productive groups, min-
ing and manufacturing, find they are
producing a surplus they curtail pro-
duction, any silly arguments about
tariff, trade agreements and trusts to
the contrary notwithstanding. If two
of the agricultural groups whose al-
leged spokesmen are now clamoring
for fake farm relief in the form of
subsidy will only be patient for a few
years the European corn borer will
take care of the corn and hog surplus
for them without either legislative or
other assistance.

Ontario has no surplus corn now,
thanks to the borer, and makes little
attempt even to grow corn any more.
A similar disaster is in sight in this
country. If the borer is not stopped
soon there won’t be any surplus corn
crop for the demagogues to rant about.
There won’t be any at all. And when
the corn crop vanshes the hog crop
will go with it. And the American
people will change their National diet.

If Congress had spent $250,000,000
to stop the cotton boll weevil when it
first appeared in this country many
years ago, the loss of crops thus pre-
vented in the period since would have
returned the appropriation one hun-
dred times over. If Congress were
now to appropriate $250,000,000 to per-
mit the entomologists of this country
to work out an immediate control for
the borer and also allot $10,000,000 to
Herbert Hoover to be used to hammer
real co-operation into the farmers, it
would be an exhibition of far-sighted
statesmanship. But Congress won't.

Howard W. Ambruster.

—_+ + >—__—_
Novelties in Straw Baskets.

Increasing use of novelty straw
baskets for sewing purposes, plant
containers and as porch decorations
has led to larger and more varied im-
ports of this type of merchandise. A
variety of fancy straws and_ braids
are used, odd shapes being featured.
Varicolored decorations in pastel shades
are worked out in many of the bas-
kets, most of which are silk and tuft
lined. Sewing baskets constitute the
largest single group in a line seen yes-
terday, with special styles being of-
fered for children’s use. Wholesale
prices on the merchandise range from
$10.50 to $72 per dozen.

——_~+-~+

Business Changes at Howell.
_ Howell, June 4—The Jackson build-
ing, better known as the Balch build-
ing, and the Gregory building are
both receiving new fronts. Both
owners say they have a chance for
three different tenants, one of which
is another chain store coming to
Howell.

Johnson’s drug store has moved
from the Gregory building to the
Hovey building, across the street.

Mrs. Hovey has put up a small
building and moved her baking busi-
ness there. She will make only fried
cakes and pastry, both for the gro-
ceries and to retail at her sales room.

‘ A. Riley Crittenden.

 

What is a

~ Voluntary Trust

N AGREEMENT BY THE TERMS
A: which the management of all or
part of an estate is entrusted to our
care so that the owner is relieved of
details but receives the income—is a vol-

untary trust.

Under such an agreement the owner
of property can find much relief. Let
us tell you more about the advantages
of a voluntary trust as it might apply in

your case.

GRAND RAPIDS
TRUST COMPANY

 

SAUDITS-SYSTEMS-TAX SERVICE”

LAWRENCE SCUDDER & Co.

ACCOUNTANTS AND AUDITORS
924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH.
313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.
New York - Chicago - St. Louis - Washington - Philadelphia - Boston

 

 

 

  

R. J. FERNEY CO.

Se HOUSE BROKERS

IMPORTERS’ AND
EXPORTERS’ AGENTS
CUSTOMS ADVISORS
MARINE INSURANCE

WORLD WIDE
CONNECTIONS
FOREIGN TRADE
SERVICE

434 Kelsey Bldg.
Dial 6-2477

 

 

 

 

 

AWNINGS for

HOME, COTTAGE
OFFICE, STORE

Write or phone for Estimates
Flags, Camp Equipment, Covers
Boat Supplies

CHAS A. COYE, Inc.

Grand Rapids, Michigan

 

 

 

 

June 8, 1927

MICHIGAN

TRADESMAN

15

 

Fighting Fires in Bygone Days.

Dr. Nicholas Barbon, son of Praise-
God Barebones of Cromwellian fame,
opened in 1667 what was probably the
first fire insurance office in England.
The Medieval Guilds had reimbursed
their members for losses by fire but
their payments had been made from
the Guild’s general funds and were not
based on any sound principle of in-
surance. An attempt to provide fire
insurance was made by some citizens
of London when they petitioned
Charles I in 1635-38 for a patent of
monopoly to insure against losses at
the rate of one shilling for every
twenty pounds of rent. The associa-
- tion was to rebuild or repair damaged
houses, maintain a perpetual fire watch
in the streets and contribute 200 pounds
a year to the rebuilding of St. Paul’s
Cathedral. However, in subsequent
disorders the proposal was lost sight
of.

In spite of the fact that the Great
Fire of 1666 had impressed people
with the necessity for fire protection,
Barbon met with but indifferent suc-
cess until he combined with several
other men in 1680 and formed the
Fire Office. This company had fig-
ured out that an average of 750 houses
had burned in the fourteen years since
the Great Fire with an average loss of
200 pounds. A fund of 40,000 pounds
had been subscribed as guaranty and
this fund was to be increased 20,000
pounds for every 10,000 houses insured.
The interest from this fund alone
might be expected to meet the losses
and leave a surplus, so business grew
rapidly. Within a year there was a
proposal that the city of London in-
sure the houses of its citizens at a
rate lower than that charged by the
Fire Office. The Common Council
passed the proposal but the courts put
a speedy end to this movement of gov-
ernment in business.

Inspired by the success of the Fire
Office a mutual company, called the
Friendly Society, was organized in
1684. In an attempt to stifle competi-
tion the Fire Office asked the King for
a patent of monopoly on writing in-
surance. With a delay worthy of the
best modern practice the government
handed down its decision in 1687 giv-
ing the Friendly Society a monopoly
for a year but after that time they
could only sell policies alternate quar-
ters of the year. The Fire Office had
hard sledding and in 1693 had to be-
come a mutual.

These offices maintained fire fight-
ing forces giving the men uniforms and
silver badges. Just exactly what fire
quenching equipment these early com-
panies had is not clear but it must have
been comparatively primitive for we
find in an English publication of 1634
an only too meager description of the
equipment used then. To one accus-
tomed to the modern engines and
trucks, this description conjures up
pictures of pitifully inadequate meth-
ods when one reads of: “Divers quirts
and petty engines to be drawn upon
wheels from place to place for to
quench fire among buildings.”

An even earlier mention of fire fight-
ing equipment is that of Appolodorus,
architect of the Emperor Trajan, in
which he writes of leathren bags to

which were attached pipes, the water
being forced out by squeezing the
bags.

On May 11, 1752, in Philadelphia,
was held the first directors’ meeting of
the first fire insurance company to do

business in America. The company
was and is “The Philadelphia Con-
tributionship for the Insurance of
Houses from Loss by Fire.” Among

its board of directors was Benjamin
Franklin who in 1736 had organized
the Union Fire Company, a volunteer
fire fighting organization.

There was no direct connection be-
tween the volunteer fire fighters and
the insurance companies though the
latter did contribute large amounts to
the volunteers.

Firemarks, now in such demand as
antiques, were then used on insured
houses to distinguish them from those
of the uninsured so as to make sure of
protection. The mark of the Con-
tributionship jis directly traceable to
the Hand-in-Hand Company of Lon-
don which was established in 1696.
The English company used two clasp-
ed hands. The design was changed by
the Contributionship into the Lady-
to-London or Saddle Seat grip which
is practically unbreakable.

Description of dinners given, with
fines collected for non-attendance at
directors’ meetings, reveals these men
as of Rabelaisian appetites and capac-
At one time by curbing their
appetites due to an access of enthus-

ities.

iasm for the public welfare or an ex-

cess of food and drink they were able

to acquire a fund large enough to
mark the road to New York with

thirty-one milestones.

Robert L.
-——_—_ +> >>

3arnes.

It is not unlikely that the most im-
portant and lasting effect of the Lind-
bergh flight will be its general im-
petus to aviation and especially the in-
terest it has aroused among Americans
in flying. That it will be some years
before the Atlantic can be
regularly by air is certain; that there
is ample room for great and immediate
development in aviation in this coun-
try is equally obvious. To Lindbergh
must go the credit for the concrete
evidence of the country’s awakening
that is to be found in offers of various
prizes for flying which now total $100,-
000, and which include as single prizes
$30,000 for a flight from Los Angeles
to Tokio, 5,000 miles; $25,000 for the
first air journey from the Pacific
Coast to Honolulu and $25,000 for the
first flight from Dallas, Tex., to Hong
kong, a distance of 10,000 miles. Defi-
nitely committed to private enterprise
in the development of aviation rather
than to the Government subsidies
which are general in Europe, the
United States has reason to be pecu-
liarly grateful for this stimulation
Lindbergh himself has expressed a
keen interest in the Pacific flight, and
while most of us will be perfectly will-
ing to see him tempt the gods no more,
as he did in crossing the Atlantic, it
will probably be hard, despite his an-
nounced intention to attempt no long
distance flights for a year, to keep him
on the ground when the next big com-
petition starts,

crossed

 

 

$2,800 South Bay Cities, Calif. 5% Sanitation District Bonds
Dated: October 1st, 1924. Due: 1400 October Ist,
1959; 1400 October 1st 1960. Denomination: 1000
and 400. Interest April and October 1st at the
County Treasurer’s Office, Los Angeles, Calif.

FINANCIAL STATEMENT
Ranl Value of Taxable Proverty ................-..__....._......-- $30,000,000
Asgonsed Value of Tascabie Froperty ...............-...........___....- 14,456,300
Total Bonded Debt including this issue —............___..._.._....... 462,800
Population 20,000.
Opinion John C. Thomson, New York.
Price: Par and Interest netting 5%.

If interested, please write or wire any of the offices below:

VANDERSALL & COMPANY
410 Home Bank Bldg., Toledo, Ohio
29 So. LaSalle St., 1006 Penobscot Bldg.,
Chicago, Illinois Detroit, Michigan

 

 

 

 

 

 

Merchants Life Insurance Company

 

‘WILLIAM A. WATTS

President

RANSOM E. OLDS

Chairman of Board

 

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying :

Te Net costis O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

Affiliated with
THE WUIGHIGAN RETAIL DRY GOODS ASSOCIATION

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

 

10

 

MICHIGAN TRADESMAN

 

June 8, 1927

 

THE SERVICE PROBLEM.

 

Going Behind the Scenes of Good
Service.
Written for the Tradesman.

In last week’s article the service
problem was taken up with special
reference to credit and delivery on
groceries. In this article we return to
the general consideration of the sub-
ject, and the application will be, not
to the grocer alone, but to every deal-
er who handles one or more of the
principal lines of ordinary merchandise.

We shall stress a number of things,
small and large, that have to be at-
tended to in order to make service
just what it ought to be, not attempt-
ing to arrange these formally nor in a
strictly logical order.

For excellent service, first of all the
right spirit must pervade the place of
business. The atmosphere must be
genial, kindly, radiant with good will.
There must be the sincere desire to
sell to the customer what he wants,
what will be satisfactory to him in use,
and honest value for the amount he
pays. There must be the right feeling
between the management and the em-
ployes. If the head is fault-finding
and grouchy, he can not secure that
full co-operation of his helpers that is
absolutely essential to a high type of
service.

But good will alone is not enough.
There must be order, system, efficiency.
The place must be intelligently direct-
ed. Things must be done and well
done and done at the right time. Help-
ers must be incited to their best en-
deavors and must learn perception, tact
and courtesy. They must be patiently
and skillfully trained. They should not
be drudges, nor yet work hurriedly
nor under nervous strain, but should
have a pride in what they do, and be
shown how to make their efforts count
in results.

Passing to more specific matters,
there must be a constant looking ahead.
One way in which this applies is in
the buying of the goods. It is obvious
that goods must be bought and gotten
into the store before they can be sold.
This is true equally of such lines as
are dominated by fashion and change
every season, and of those others that
are staple and continue the same, or
much the same, year fter year.

As to the former, good service be
gins with good buying, which is choos-
ing what will suit the tastes and the
pocketbooks of patrons. As to the
latter, the goods that always are in
style, it is important to keep up the
stock. People like to find at a given
place whatever they are in the habit of
purchasing there. A woman goes to
a certain drug store for a particular
kind of toilet soap. Perhaps she has
been supplying herself there for five
years. They are out of it. She won't
take any other kind and goes some-
where else. When she wants to buy
again she may not go back to the old
place. Of course even a staple line
sometimes must be dropped, but this
is no excuse for carelessly getting out
of articles that it is fully intended shall
be carried right along.

Foresight must be used also in order
always to be ready to take care of cus-

tomers when they come. The store
and the stock must be kept free from
dust and dirt, and in order. Goods
must ‘be unpacked, checked, priced,
gotten into place, displayed. Just how
much of all this very necessary work
shall devolve upon the regular selling
force, need not be discussed here. That
depends upon the size and character
of the establishment. In most places,
at least some of it is done by the sales
people.

To utilize the hours when customers
are few so as to be ready for the rush
hours, this is a vital economy in giv-
ing good service. It is not putting it
overstrong to say that twice the
amount of many kinds of merchandise
can be put out in a given time and
without undue effort, if everything is
in readiness. It should rarely if ever
occur that a helper have to hasten to
the wareroom and open up say a case
of muslins, if it is a dry goods store,
or a carton of matches, if it is a grocery
store, when the store is full of waiting
customers. proceeding
wastes the time of both helper and
customers, and subjects the place to
creticism.

Every such

For people like prompt service. Pei
sons whose time is valuable cannot
afford to patronize a store where they
cannot get waited on quickly. And
those who are not so profitably oc-
cupied are almost equally unwilling to
brook delay unless there is an object
i nso doing. Some women will stand
in line for an hour or more for the
chance to secure a striking bargain,
but these same matrons will want
prompt attention when buying articles
at regular prices.

When any waiting has to be done,
customers should invariably be taken
in the order in which they came in.
This applies to children as well as
grown-ups. The mother who sends a
child for some item she needs in a
hurry, may be just as seriously offend-
ed if little Johnny or Mary is not wait-
ed upon in rightful turn, as she would
be if she had gone to the store her-
self and found that she was ignored
when entitled to be taken care of.

Every sort of store should be clean,
have proper heating and ventilation,
and sanitary conditions that are above
reproach. And every place where food
is sold—this applies to groceries,
delicatessens, and drug stores where
sodas, ice cream, and light lunches are
should observe

 

so customarily served
cleanliness to the point of daintiness.
People have become fastidious to a
degree undreamed of by their parents
and grandparents. The place that is
dirty and swarming with flies cannot
render acceptable service to intelligent
and refined persons in these days.

A word as to good service over the
telephone. Any information asked for
should be given definitely and cour-
teously and in a way to win patronage.
To talk effectively over the phone re-
quires greater tact and patience than
does speaking face to face with the
customer. To take orders over the
phone, one should have sharp hearing,
good phone manners, a clear, pleasant
voice, and a thorough knowledge both
of the requirements of customers and
also of the stock in the store. The

    

 

 

 

 

 

 

 

 

 

 

“
is most apt
to occur
The sidewall is the vul-
nerable point of attack on all
tires. Here every jolt and jar
makes an attempt at destruc-
tion.
The CORDUROY CORD is the only tire possessing real Sidewall
Protection. Investigate CORDUROYS for yourself. Obtain this genuine
saving and economy. Test a CORDUROY against the other tires on tgs
your car. Results will convince you. Try it. +
CORDUROY TIRE COMPANY
(FRAND RAPIDS, MICHIGAN
e e.
Sidewall Protection
Added Reinforcement-An Original Patented and Visible PLUS feature
WORDEN (GROCER COMPANY
The Prompt Shippers
<
Another Quaker Leader
(

 

NI. a
AVEO MOD e

The Milk for Every Meal
TY Ca AM MSC SOC LTD

Customers Know this Brand

 

 

WORDEN (GROCER COMPANY

_ Wholesalers for Fifty-seven Years
OTTAWA at WESTON .- GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

 

 

 

 

 

 

 

 

June 8, 1927

MICHIGAN

  

TRADESMAN

 

order-taker should know at = once
whether every item called for can be
supplied. If there are more
“outs,’ the matter should be arranged
with the customer

It may be

can wait until the next order.

OnE OF

there.
that

Or per-

then and
some non-essential
haps a good substitute will be entire-
On the other hand it
that

ly satisfactory.
may be something so important
it will be

In any event, have it so the customer

best to send out to get it.

will know what to expect, and if de-
the filled
not be disappointed

pending on having order

complete, will
when the goods arrive, by finding that
the most essential item is lacking.

A dealer must always remember that
a circumstance that mere
trifle to him—something that is just a
part of the day’s work, occurs to-day
and is forgotten to-morrow—may loom

SCCINS a

large in the estimation of the customer.
And if it causes loss or serious incon-
venience, is not likely to be soon for-
Also that a single
conspicuous instance of poor service

gotten or forgiven.

makes a bigger dent in the brain of
the customer, than several instances of
service that is all it should be.

In regard to the delivery of goods,
the
points in good service. On a Monday

dependability is one of strong
afternoon a bright woman was buying
a bed at a furniture store. The sales-
man carelessly remarked, “We'll send

this out to-morrow.”

“Now tell me sure whether it will
be to-morrow or Wednesday,” she
Said quickly. “I want to be there

when the bed comes, for I can’t leave
There is an import-
must attend to
to-morrow or next day. I shall not
use the bed until Wednesday night, so
either day will be all right with me
provided I know which. But it will
make me a lot of trouble if I plan for
and it doesn’t come.”
The lesson from this is obvious.

the house open.
ant business matter I

it to-morrow

The deliveryman who goes often to
a house is a go-between between store
and and by tact,
and thoughtfulness may do much to
hold and extend patronage.

By this time the
observant reader has learned that good
service is the the
steady, and unremitting application, in

customer, his cate,

wide-awake and

result of cheerful,
a common-sense and practical way, of
a few principles that are easy to under-
stand. A service that is faulty to-day

may be bettered by to-morrow. It

may be vastly improved in a_ very

short time. That it cannot be brought
to the h'ghest degree of perfection for
months,
For
there is much to be unlearned as well
as learned, and there must be a hard
struggle against the tendency in hu-
man natite to slip back. It is not a
matter of doing things better for once,
but the holding to high standards,
keeping every step gained, and being
always on the lookout for real improve-
ment. Thus do correct methods be-
come ingrained, and a store may be

some weeks OF CVen sone

should cause no discouragement

said to get the habit of good service.
Ella M. Rogers.
nal
Ambition often prevents a man from
making a success of small things.

Nat’onal City Bank Sees Good Trade
Ahead.

In its June bulletin the National

City Bank points to the large manu-
facturing volume, wide distribution,
full employment and the plentiful

as “fair weather signs”
Such a forecast, from

money supply
for the future.
an institution so painstaking in its

judgments on business trends is en-

couraging. To an extent not common
in bank bulletins, the opinions express-
ed in the National City Bank’s month-
ly vehicle represent a composite view
of the officials. Until
something occurs to alter the present

various high
favorable signs these officials see “no
reason to expect other than good re-
turns from the months immediately
ahead.”

This the bank
is blind to certain unsatisfactory in-
fluences at work on The
bituminous coal strike, the destruction

does not mean that

business.
brought by the Mississippi floods, the

the West, the
industrial com-

poor crop weather in

persistent decline in
modities and the serious overproduc-
the
specifically mentioned, These unfavor-
offset in

tion in oil are a few of clouds
able elements are more than
the opinion of the bank by such con-
structive forces as the continuation of
the

levels, the large building construction

steel industry at relatively high
volume, sustained activity in the auto-
mobile industry and improving reports
important lines as_ tires,
equipment,

and leather and railroad equipment.

from, such
electrical textiles, hides

A problem that
commentators of late is how to predict

has puzzled most

the final outcome of increasingly se-
vere competition in industry. It has
not been entirely clear to the authori-
ties whether stability in trade can be
maintained as this competition spreads
Officials of the National City Bank
admit that “displaying
unevenness heretofore”

business is
greater than
but they do not look upon this change
“any fundamental

as a reflection of

weakness.” The answer to the ques-
that

“With the important factor of credit

tions here raised they give is:

continuing favorable, with the rail-
roads operating at highest efficiency
and with our people enjoying the
highest per capita income ever re-
ceived by the people of any country,
business. rests on strong  founda-
tions which we believe will sustain
the general average at satisfactory

levels during the coming months.”

In its June bulletin the bank does
forecast of the future
movement in bond prices but it does
call attention to the plain facts in the
case. These are that bond prices now
hover around the best levels in fifteen
years but still yield substantially more
than in 1901. The bark points out not
only that the railroad bond averages in
that year stood 15 points higher than
now but that the railroads “were not
in as strong a financial position then
What the bank

says on this matter is that bond prices

not vwerlure a

as they are to-day.”

may appear high when judged by 1921
standards but “they have a long way
to go before attaining the peak reach-
ed in 1901.” Paul Willard Garrett.

[| Copyrighted, 1927.]

 
  

It’s getting hot!

With the weather settling
down to real heat, women are
again preparing cool drinks for
the family.

Let the hot weather build sales
for you on Domino Powdered
Sugar. This is a profit item
which is well worth pushing. Its
economy, the fact that it does
not settle like granulated sugar,
its quick-melting qualities, are all
advantages which your customers
will appreciate. Get back of
Domino Powdered for real profits
on sugar.

American Sugar Refining Company

“Sweeten it with Domino”

Granulated, Tablet, Powdered, Confectioners, Brown:
Domino Syrup

       
   
   
   
   
   
   
   
   
   
   
   
   
     
     
 

 

 

O .TH after month the Borden Company is
telling the women of America the facts.

Not just one advertising campaign — but
FOUR, Eagle Brand for infant feeding, Condensed
Milk for coffee and cooking, Evaporated Milk for all
’roun+] household use, Malted Milk as the best food-
drink for everybody.
Take up ’most any one of the leading women’s period-
icals — you'll see Borden advertising. Big display.
Straight-from-the-shoulder selling copy.
Note the striking Malted Milk drive in Liberty Maga-
zine.
Newspapers, billboards, — The Borden Company is
using every forceful medium to carry its story to the
consumer.
This means for you—a noteworthy increase in profits
on Borden goods, through quick turnover. Every
month, to more and more women, MILK MEANS
BORDEN’S.

THE BORDEN COMPANY
350 Madison Avenue
New York, N. Y.

Chicago San Francisco

 

 

 

 

18

 

MICHIGAN TRADESMAN

 

June 8, 1927

 

DRY GOODS

Michigan ReRtail Dry Goods Association
President—A. K. Frandsen, Hastings.

First Vice-President—J. H. Lourim,
Jackson.

Second Vice-President—F. H. Nissly,
Ypsilanti.

Secretary-Treasurer—D. W. Robinson,
Alma.

Manager—Jason BE. Hammond, Lansing.

Ed. Casey Becomes Member of New
Distributing Firm.

Deciding about ten years ago to for-
sake the retail dry goods field to take
a fling with the wholesale interests,
Edward J. Casey “handed in his time”
and started out in quest of a job
among the wholesale dry goods houses
in Detroit. Unlike the experiences of
many in search of a job, with the usual

regulation assurance, “If anything
turns up we'll be glad to let you
know,” confronting him, Casey’s

journey came to an abrupt end when
he called on Burnham, Stoepel & Co.
The preliminaries ended, he was soon
at work in the piece goods department
opening merchandise laden cases as

 

they arrived. In a few weeks he dis-
carded the nail puller and hammer and
was waiting on such customers as
called in the department.

His selling ability was quickly
recognized by the executives in charge
and Mr. Casey was next discovered
with a sample kit calling on the stores
in Detroit and doine a mighty good
job of it; so good, in fact, that he was
soon given a more important assign-
ment calling on the larger stores in
the State, representing the piece goods
departments for the firm. This posi-
tion he held until the liquidation a few
months ago of the Burnham, Stoepel
& Co., business, the carpet and rug
department excepted.

Ed. Casey’s success on the road—
and few equal him as a salesman—can
be attributed to a most pleasing per-
sonality, unflagging energy and the
the sincerity with which he always
deals with his customers. For several
years he made his headquarters in
Grand Rapids and is proprietor of the
Cherry Street department store in that
city. Two years ago he married Miss
Neva Sauer, daughter of A. H. Sauer,
the leading merchant of Kent City.

When Burnham, Stoepel & Co. an-
nounced their retirement from the dry
goods jobbing business Mr. Casey, to-

gether with others of the organization,
formed a new firm, under the style of
the McConnell-Kerr Co., to act as
wholesale distributors and__ selling
agents for some of the largest manu-
facturers of cotton goods products in
the country.

The other members of the young
firm, all of whom are well known, are
A. V. McConnell, Fred Kerr, Henry
Jordan, Clyde F. Kell and R. G. (Bob)
Ellis. Fred Kerr will be remembered
by many in Grand Rapids, where for
a number of years he was in charge of
the wash goods and white goods de-
partments for the Charles Trankla
Co. before going to Detroit.

Mr. Casey, or Ed., as he is more
familiarly known to the trade and to
his many friends, will continue to make
his headquarters in Grand Rapids,
representing the McConnell-Kerr Co.
in the same territory he covered for
the old house.

——_~++-—___
Shoe Sales Keeping Up.
Although the bad weather experi-
enced through most of May had the
effect. of cuting down in the local
shoe trade the amount of “at once”
placed by retailers in foot-
wear other than seasonable specialties,
enough advance business was placed
to bring the volume for the month
about up to that of a year ago. Canvas
sport shoes and other sport footwear
moved in a fairly active way during the
month, but traces of the retarding ef-
fects of the weather were apparent.
There seems to be little question,
though, that good treatment from the
weather man this month will more
than offset May’s shortcomings. What
a cold, wet June would mean is a dif-
ferent story. In the business placed
for forward deliveries men’s and boys’
shoes showed up well, the style ele-
ment having worked against too ad-
vanced buying of women’s footwear in
a large way. Misses’ shoes, too have
been ordered with an eye to a sudden
change of fashion, although no such
contingency is in prospect just now.

business

A
Handkerchief Duty Rise Opposed.
It was decided at the meeting of

handkerchief importers, held one day

last week at the offices of the National

Council of Importers and Traders,

Inc., New York, to appoint a com-

mittee to gather data relative to the

application recently made to the Tariff

Commission for higher duties on hand-

kerchiefs. The committee will consist

of six leading importers. Opinions ex-
pressed at the meeting indicated that
the importers regarded the matter as
one calling for strong concerted action.

Some expressed the view that the ap-

plication for higher duties on the mer-

chandise was the entering wedge in a

campaign to “put across” the Ameri-

can valuation plan, which the import-
ers described as unsound. The com-
mittee will be appointed within a day
or two and will present its findings to
another group meeting within the next
ten days. A number of prominent re-
tailers were also represented at the
gathering.
—__>+>___

Fali Trends Much Diversified.

Early indications are that the com-
ing Fall season will be a season of
many models and styles in the coat

and suit trade. As yet there is no
definite indication of what will be
“good” in the parlance of the trade.
Manufacturers and distributors are
building up their early lines, in which
sports features predominate. These
offerings will receive the acid test of
buyers’ scrutiny within the next
month or so, when the manufacturers
will begin to have something definite
in style trends to work upon. Retail-
ers will want this type of merchandise
for sale about labor day, which will
necessitate the creation of a new line
of merchandise for the middle and lat-
ter parts of the season. The difference
of opinion regarding furless coats and
those with pelt trimmings continues,
and a number of manufacturers will
experiment with the former type of
merchandise. Interest in dressy gar-
ments is not expected to reach its peak
until well into the Fall.

——_»-+-————_
Glove Trends For Fall.

Higher prices for both fabric and
kid gloves for the Fall have stimulated
a larger advance booking than a year
ago, according to importers in this
country. The rise in kid merchandise
has been greater than in fabric gloves,
due to the shortage of desirable skins
abroad for glove manufacture. In
fabric merchandise a glove of double
thickness, but single woven, is being
featured in hand-sewn, saddle-sewn
and bandolette types. Novelty and
tailored cuffs are prominent. The lat-
ter show applique and embroidery
treatments, scalloped edges and elab-
orate stitching. Favored shades are
beige, new blond, almond, hickory and
silver moon. In kid gloves much at-
tention is gven embroidered cuffs, gold
and silver piping and bandolette cuffs
having jewelry ornaments. Washable
slip-ons are also stressed, with white
and cocktail shades predominating. In
regular kid Ines the leading shades
are expected to be black with white,

mode, beaver, gray and white.
—_-_o > ——___

Some Hosiery Lines Advanced.

Some lines of cotton hosiery have
been advanced in price, in keeping with
the rising cotton market, but for the
most part increases in this end of the
knit goods industry have been more
potential than actual. The advances
that have been made are not large, but
they have been sufficient to revive
buying interest to some extent. In the
low-end goods jobbing buyers are still
more interested in 25 and 35 cent “re-
tailers” in women’s hose than in other
lines, and they are showing an active
interest in men’s cheap fancy hose as
well. Cotton half-hose, some with
fiber stripes, to retail at a quarter a
pair, appear to be much in demand.
There is also a good call for men’s fan-
cies to retail at 50 cents and $1. Misses’
full-length hose continue to sell. In
women’s merchandise compose effects
in silk hose, as well as popular-priced
lines of silk-to-top stockings, continue
actively to engage the attention of
buyers.

—_»-+~2—___
Denims: in a Strong Position.

Not for a long time have denims
been in a firmer position than at pres-
ent. Some of the best known lines
are off the market for the time being,
and indications of more withdrawals

are not lacking. The leading producer
of this merchandise has sold up its
production to the end of September.
Its goods are withdrawn, and there iS
no immediate prospect of their rein-
statement. General asking prices
where goods are still to be had are 15
cents for 2.20 yard “white backs” and
1334 cents for 2.40 yard “double and
twist” indigos. Reports received by
makers of denims from manufacturers
of work clothing say that the latter
are doing a very good business.

—_—_~+2>—_—__
Printed Organdies Sold Well.

While poor selling weather has af-
fected somewhat the retail turnover of
novelty wash fabrics, re-orders have
nevertheless been of a_ satisfactory
character. Printed organdies have
sold particularly well and importers
have had difficulty in meeting the de-
mand. Stocks of these goods in the
market now are at low ebb. Printed
linens and fancy rayons have likewise
been among the more active types, the
call also covering printed  voiles,
batistes and dimities. The season’s
business in celanes voiles and under-
wear fabrics has been of record pro-
portions.

+--+

Coolie Coats Meet With Favor.

So-called coolie coats have met with
an excellent consumer reception and
re-orders on the merchandise are said
to be coming through nicely. The gar-
ments are intended for negligee wear
and are favored in challis, silk, wool
and cotton. Striking designs and bright
colors are wanted. Negligee depart-
ments are also featuring beach coats of
silk and cotton, but the demand for
these garments has not yet reached the
active stage, largely because of the de-
layed opening of the bathing season in
many sections.

—_—_o-+
7th Annual Chicago Merchandise Fair
To Be Held At the Coliseum—
August 2 to 13, 1927.

A great many retailers of popular
price (5c to $5) merchandise, are look-
ing forward to the opening of the 7th
Annual CHICAGO MERCHANDISE
FAIR, which will be held in Chicago’s
greatest exhibition hall, the Coliseum,
from August 2d to 13th.

More than 300 different Manufac-
turers’, Importers’ and Specialty Dis-
tributors’ lines of merchandise will be
assembled in the Coliseum, for the
convenience of Merchants and Buyers
and it is expected that not less than
2,000 will attend this Trade Fair to
buy for their Fall and Holiday needs.

This will be the 7th annual
CHICAGO MERCHANDISE FAIR
and the exhibit is devoted chiefly to 4
display of popular price merchandise
of varying kinds. It is possible for
visiting merchants and buyers to cover
a great range in their purchases, as a
very wide variety of General Merchan-
dise, such as is sold in Department,
Dry Goods, General and Variety
Stores will be on display. Holiday and
Gift Merchandise will, of course, be
featured.

Full

information regarding the

CHICAGO MERCHANDISE FAIR
can be had by writing to the Chicago
Merchandise Fair, at 1513 South Wa-
bash Ave., Chicago, or, 890 Broadway,
New York City.

 

 

 

 

 

 

vune &, 1927

MICHIGAN

TRADESMAN

19

 

Heavy Underwear More Active.

While very few of the expected up-
ward revisions in men’s heavyweight
underwear have materialized up-to-
date, there was no question that the
prospect of these advances has stimu-
lated. wholesale buying to a consider-
able extent. Numerous buyers, who a
few weeks ago could not be interested
in heavy goods, either ribbed or fleeced,
are now trying to place business as far
ahead as they can in the hope of beat-
Sellers, however, have
shown no great disposition to take
large orders in the face of rising yarn

ing advances.

costs, and in some cases have with-

_drawn their lines for the time being.

Few Northern-made goods have yet
been raised, but there are indications
that this is coming in spite of the han-
dicap placed on this branch of the
trade by the undersold condition of
some of the smaller plants. Pace-mak-
ing lines of Southern ribbed underwear
will probably go up within the next
few days.

——_+~++—____

Confining Silks Also Suggested.

The proposition of confining fabrics,
recently suggested to the woolen trade,
is now being urged upon the silk trade
by some of the dress manufacturers.
The criticism is made by the latter
that silk manufacturers have been fol-
lowing one another in the matter of
weaves and patterns so that there has
been no marked variety in the goods
offered the cutters-up. One prominent
silk manufacturer yesterday said he
did not believe the confining of weaves
and designs, except in unusual instances
which has been the case with certain
fabrics already would work out well
generally. In his opinion the variety
of silks offered the dress manufactur-
er was far greater than was true of
woolens and that confining of fabrics
would be of little help to the trade.

—_—__+.>
Knight Motifs in Ash Trays.

Designs and decorations for novelty
ash trays to be offered for the Fall
season go back to the Middle Ages for
their inspiration. One sample shows
a statuesque knight in full armor and
equipped with sword and breastplate
standing on the edge of a battlement
inside of which is a colored glass ash
tray. The figure is about ten inches
high . On the edges of the battlement
are a match container and holders for
four cigars or cigarettes. Another
depicts a knight on horseback, with
spear poised and battle pennant flying.
It also has the requisite tray, match
container and holders. The items are
made of gray hammered metal in har-
mony with the color of armor. The
goods are imported and wholesale at
$5 and $4.50 each, respectively.

_—_>--->———_

Good Prospects For Gft Wares.

Dealers in gift and novelty merchan-
dise are of the opinion that the latter
half of the year will set new records
in this type of goods. It was pointed
out yesterday that one factor alone—
the immense vogue of bridge with its
accompanying demand for favors and
prizes—is greatly increasing the sale
of the numerous articles of merchan-
dise coming under this heading. This
will swell the normal demand for gift
wares which develops during the holi-

day season. Buyers are expected in
the market right after July 4. Im-
porters and manufacturers are now
putting the finishing touches to prepa-
ration of lines, which they say are
the most comprehensive they have ever
assembled.
—_—__++
Outlook For Plain Silks.

Manufacturers of plain silks are
winding up a Spring season which has
been a difficult one in the matter of
price competition, undue accumulation
of stocks and color troubles. The im-
mediate outlook for the Fall season
indicates no marked change in any of
these factors and accounts for the cau-
tion with which these manufacturers
are proceeding with operations. The
margin of profit on these weaves was
described yesterday as the slenderest
in the remembrance ot the executive
seen. He was hopeful that increased
stabilization of values would result
during the new season, but the price
status of the market, he said, will be
largely dependent on the avoidance of
over-production.

—_—_+-+___

Trends in Women’s Handbags.

White bags continue in much favor
in the orders received for handbags.
These ma‘ch the white coats in which
consumers are showing increasing in-
terest. The under-arm type of bag con-
tinues to have the strongest call, with
the pouch style with back strap run-
ning a close second, according to man
ufacturers. Reptile effects dominate
in most lines in the market, these be-
ing available in practically any shade
that is wanted. The merchandise may
be obtained in real reptile leathers or
in calfsk'n so treated as closely to
simulate the popular snakeskin, lizard
and other markings. It is believed that
these types will also be popular for
Fall.

—_—__ © ~» —__—
Meat Eating America.

When the figures showing the pro-
duction and consumption of meats in
the United States are released each
year by the U. S. Department of Agri-
culture many interesting
brought to light.
especially

things are
These figures are
when
with those of other years.

valuable compared
You will
probably be interested in knowing, and
no doubt surprised, that during 1926
the consumption of beef, veal, lamb,
goat, mutton and pork, excluding lard,
was approximately sixteen billion 726
million pounds. This is an amount
that staggers the imagination, and the
mind can hardly grasp it.

If we figure the capacity of an aver-
age refrigerated car as 25,000 pounds,
it would take about 670,000 cars to hold
the meat, and if these were connected
together they would reach entirely
across the continent and about a third
of the way back. The average person
in the United States consumed 142.8
pounds of meat, not including lard,
last year.

The average amount of meat, ex-
cluding lard, consumed during the past
twenty years was about 139.3 pounds
per person. This does not indicate
that we are becoming vegeterians. Only
twice in this country’s history has
more meat been produced by slaughter

than during 1926. These years were

1923 and 1924 and was largely due to
unusually heavy hog production.

If we take in consideration the vast
quantities of poultry, game and fish
consumed we will find that protein
meats furnish a very important part
of the diet of the average American in
the United States. Divided into classes
we find that during 1926 the average
person consumed about 63.4 pounds of
beef, 65.7 pounds of pork, excluding
lard, 8.2 pounds of veal, 5.5 pounds of
lamb and mutton, and 13.5 pounds of
lard.

It will be observed that the con-
sumption of pork and beef was some-
what similar in amount, while veal and
lamb comprised a relatively small part
of the meat diet. To those living in
large cities in the East, where lamb
chops are a regular part of the week-
ly diet, this may be somewhat of a
surprise, but a complete understanding
of sectional demands clears up the
matter, for in many sparsely populated
sections very little lamb or mutton is
eaten.

MICHIGAN BELL
TELEPHONE CO.

 

 

 

 

 

Henry Saith
FLORAL Co. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

ASK FOR

A variety for every taste

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

| Long Distance Maintains

Contact with the Broker’s Customers

 

 

Michigan Bell Telephone Co.,
Grand Rapids, Michigan.
Gentlemen :

for the excellent service

 

HAMMERSLAG & JINKHAM

MICHIGAN. BEANS;
Gnranp Rapws Mics.

December 7,1926. .

In our business there is a constant
change of prices, making it necessary for us to use the
long distance telephone to keep our customers properly
informed ag to market conditions,

Our sales have increased considerably ~~.

by the frequent use of the long distance service, due mainly ~
to the fact that one can create a more friendly feeling
with customers than by useing other means of communication.

We take this opportunity to thank you
have given us, end this factor
has very materially increased our volume of business,

Very truly yours,
& TINKHAR,

 

 

 

 

 

20

MICHIGAN

TRADESMAN June 8, 1927

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

 

Palm Olive Deals Some and Other
Troublous Questions.
Written for the Tradesman.

The Atlantic Grocer comments on a
Palm Olive deal and I condense the
facts:

“The Palm Olive Soap Co.
put on a sales campaign in Norfolk,

recently

the purpose of which was to load the
city up. Not only did they want the
consumer sold a several months’ supply
but they desired to sell the grocer a
stock for the next twelve months.
“Many
whether it was an
proposition. The small grocer was
offered six cases of 144 cakes at $10.49
per case; total, $62.94. He
special factory discount of $4.80. In

grocers bought. Let’s see

advantageous

got a
addition, the company purchased three
cases from him for sale to consumers,
paying $36 for them. The result was
the grocer had three cases, containing
one gross at a cost of $22.14 net. Reg-
ular price would have been $31.47. Ap-
parently he benefitted $9.33 on the
transaction.

“But a great many merchants took
that deal. They stocked to the
limit. The canvassers sold consumers
in lots of 15 cakes, two packages of
shampoo and one of talcum powder,
all for $1.25. So users of Palm Olive
products were fully supplied.
take the average grocer six months to
a year to clean out his three cases;
and the goods must be sold before the
profit of $9.33 is really earned.

“Was the deal such a good invest-
ment for the grocer after all?”

Grocers who analyze thus are apt to
see a great light. I heard a cash reg-
ister man demonstrate a drug-hard-
ware problem a few days ago. Figur-
ing a margin of 25 per cent., it works
out thus:

You have

were

to sell nine to pay for the
You have to sell two and a
half to cover overhead and shrinkage.
Not until you sell the last half of the
last article have you made any profit.
Verily, “the profit is the last can.”

The same authority says that not
more than three out of ten merchants
—all lines considered—know how to
compute margins correctly. This is
after more than a quarter century of
effort on my part alone.

But, believe me, the merchant who
expects to stay in business against pres-
ent keenly competitive scientific meth-
ods, will have to do some tall, per-
sistent and accurate figuring. If you
do not agree, think of this plain fact:

Chain grocers who neither extend
credit’ nor deliver charge the same
prices for any number of branded
items identical with what are sold in
full service stores. Why and how do
they get such prices? Well, for one
thing. I think because they figure with
correct science any

good s.

number of items
on which grocers guess—and guess too
high, to play safe. Verily, instead of
safety, they court danger.

In line with my talk on discounts
and milk margins, I wonder how many
individual grocers follow the practice

It will -

of weighing out sugar on demand. I
had thought that way of handling
had disappeared a generation
the war, I discovered
that restrictions on the sale of sugar
had resulted in a hangover of outworn
Many grocers I then dis-
covered did not weigh sugar in ad-
They waited until the
customer said she wanted two pounds
pounds or two bits worth of
Then they scooped it out,
tied it and set it on the

sugar
ago. But after

practices.
vance of sale.

wr five
sugar.
weighed it,
counter.
Perhaps grocers feel about sugar as
apparently they feel about milk—that
sugar is so hopeless there is nothing
they can do about it. But every milk
argument applies with double force to
For if it is well to safeguard
every fraction of margin on milk, it is
doubly wise to watch sugar. For milk
is at least packaged and waste is all
but impossible, whereas sugar is still
handled in bulk and waste is all but
unavoidable in some degree.

sugar.

Now, if you can really think of any-
thing more wasteful or dangerous than
to handle sugar that way, I will listen
to you—for I cannot. Consider wha‘
Everybody
in the store is on the jump. Sugar is
‘ye cheapest, most uninterest-
ing item you handle. Everybody wants
‘Consequently, when you are
busiest—meaning, when you sell most
sugar is hastily weighed. That
means down weights. It means spill-
ing. It means that nobody takes the
trouble to go back with the scoop for
just a little overweight. The result is
that you are letting sugar go out for
actually less than it cost you, so long
as you handle it on demand.

happens. You are busy.

cheap
sugar.

sugar—

The only safeguard is to weigh sugar
in standard packages in advance of
demand. Do this when other work ie
done and trade is slack. Take plenty
of time with sugar. Watch the boys
and check packages frequently to im-
them with the seriousness of
giving any overweight on sugar. In
this way you will at least get all you
think you are getting—and you can
never hope to do that on any other
system of handling.

press

But on the other hand—and this is
a big, important BUT—if you do take
pains to handle sugar on right lines,
you will make money on it. More, a
little real study of actual facts is like-
ly to reveal a much wider average mar-
gin in your store than you think you
are getting. In fact, here is another
instance of error through thinking in-
stead of knowing.

What I mean is that time and again
I have known grocers to complain
about “makin’ nuthin’ on sugar,” an
examination of whose figures revealed
sixteen, eighteen and even twenty
per cent.—right then—in their own
stores.

 

In a small [Illinois town I asked
about sugar and got the response in-
dicated—no_ profit whatever. I per-
however, and got the man’s
cost at that time and his selling prices.
I figured it out before him and re-
Why did he

say he was ‘making nothing?

sisted,

vealed eighteen per cent.

Because

at some time or other somebody—per-
(Continued on page 31)

 

 

 

DON’T FORGET

your

CONVENTION
OMAHA

is from June twentieth to twenty-third

Ask your local chairman for reservations -- NOW

compliments of

THE FLEISCHMANN COMPANY

Fleischmann’s Yeast Service

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

COOKIE CAKES AND CRACKERS ARE
MOST DELICIOUS AND WHOLESOME.

YOU WILL FIND A HEKMAN FOR EVERY
OCCASION AND TO SUIT YOUR TASTE.

STE RPIECES

kers A

  

 

    

 

WWW dddddddddddddLllilledlilldlllLLlbdlle

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

 
    

 

w

     
 

    

Direct carload receivers of

| UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

WWD Lzul.hiddddiiiddddddsddddttbha

   

be WITT addiidiididdddddlidibdbbddddbide Lk

GZ daaaddddddddiddddidiauiidddddddddldddlddddbsidi

 

agiaeepticss

Se

eaeiy

 

 

~

es si

 

apnenerses oes anlar aie La PETA NE LTE H EE

 

 

 

bles eae eS Seen e:

2 pabenggeninestresnacea

 

 

 

- store.

June 8, 1927

MICHIGAN

TRADESMAN 21

 

MEAT DEALER —

Purchasing Meats on Quality Basis.
The question, “How can I purchase
meats on a quality basis?” has been
asked, and while it is too big a ques-
to answer in a few words we will try
to give some assistance to those who
have the problem of buying meats and
who have not had special advantages
in the details of the meat business.

In the first place a great deal de-
pends upon the honesty of the retailer
you buy meats from. In most cases
retailers know meat quality well and
can give consumers the grade they
want and are willing to pay for. Retail
meat buying might well be put on more
of a business basis than is often the
case, and if a frank talk by retail buy-
ers and retailers was more often prac-
ticed better results would obtain.

Tt is suggested that consumers tell
their dealers the quality in meats they
want and give assurance that so long
as what they buy suits and prices are
fair they will continue to trade at his
There are, however, outstand-
ing features in meats that should act
as reasonably safe guides in buying
qualitied meats.

Steer beef should be bright in color,
well marbled, carry a reasonable
amount of white, firm fat, be blocky
in the primal parts or cuts and in every
way carry an appeal to the eye.

Veal of high quality is very light
colored in the meat, contains a rea-
sonable amount of white fat, shows
the effect of
throughout the flesh, be blocky in the

very fine fat particles
primal cuts and carry an appeal to the
eye,

Lamb should be bright in color, show
some mixture of finely divided fat par-
ticles throughout the lean meat, carry
a reasonable amount of white of light
colored fat over loins and ribs and a
smaller amount over other parts, and
possess a pleasing appearance to the
eye.

Pork moderately light
colored in the meat, be blocky in the

should ‘be

primal parts, have a reasonable amount
of white or moderately white fat and
carry an appealing appearance.

All meats should be strictly fresh in
appearance and pleasant in odor. Meat
quality can be learned by study of
what is bought and the appearance of
the meat as bought should be checked
with the way the cooked product eats,
with particular reference to flavor and
tenderness. The tenderness of the cut
will depend upon its location in the
carcass to a considerable extent. Chops
and steaks, as well as ribs of beef for
roasting, will be found most tender,
and forequarter cuts somewhat less so.

————_»>-.
Firmness in Meat.

One of the most important points in
determining grade in
ness.

firm-
This point is stressed in grade
literature because of its close relation
to quality. If meat is firm under nor-
mal conditions it is apt to be fairly
high in the grade scale, since one of

meat is

_the indications of inferior meat is its

soft and moist appearance.

Suppose we take a chuck of beef,
for instance, as it appears on the
butcher block. If quality js high it

stands up firmly and holds its shape
during the process of slicing or cut-
ting into parts for consumers. If the
face of the meat is light to cherry red
in color, shows intermixture of fine fat
particles through the meat, and if it
looks dry and firm the chances are it
will give good satisfaction on the table.
The same principle applies to other
classes of meat, such as veal, pork,
lamb and mutton.

Choice veal does not possess as much
firmness as beef of the same grade, but
the higher the grade the firmer it will
be; and cuts of pork are very similar.
Firmness in lamb is very desirable, al-
though because of the inherent char-
acteristics of very young lamb _ firm-
ness is not looked for to an advanced
degree in hot-house or baby lamb.

The principle applies just as in other
meats, however, and it becomes a mat-
ter of degree rather than kind. As
lambs grow older and as they are fed
to provide choice meat, firmness in-
creases, until the quality in the meat
reaches its highest point. At such a
time a reasonable amount of fat is
present over the loins and ribs and
highest qualitied chops are not usually
lean chops, but are firm and dry.

Considerable mutton comes into the
market lacking in firmness and, conse-
quently, lacking in high quality. This
is because the sheep are considered a
by-product of the lamb industry and
they are not always properly fattened
for market. On the other hand, con-
siderable mutton is well finished and
possesses the firmness and dryness

most desired and when so prepared

for market meets demands of those
who desire fullest utility from mutton
look for

flavor when the meat is cooked.

and who tenderness and

Attractive color, dryness, intermix-
ture of fat through the lean muscles
and firmness all tend to inform the
meat buyer what is being bought. In
some instances meat from old fat cows
may have considerable firmness with-
out having desired quality for critical
buyers.

—_+--

Hides, Pelts and Furs.

Green Nol 2
Green, No. 2 ____ Ce oo ae
Gured No. 10

Cired, No. 20 oe ea 1
Calfskin, Green, No. 1
Calfskin. Green, No. 2
@alfekin. Cured. No. 2 20200. 14
Calfskin, Cured, No. 2
Horse, No. 1
Horse, No. 2

 

Pelts.

Tis ee 50@75
Sheamings 2930 10@25
Tallow.

Pie ee 07
No. tL"... 07
ING. 2 cee a 06
Wool.

Unwashed, medium —-....--...-_ @30
tinwasned, *elects __._............ @25
tiwesned, frie ............ @ 25
————_.-->——————

Long Step.

Two Irishmen were working on a
building when Mike mistook an ele-
shaft and plunged

vator down five

stories.

Finally Pat missed his friend and
hearing a moan from the shaft looked
down.
there, Mike?” he called.
said Mike. “But, Pat, be
That

“Are ye
“Vis,

careful whin you come down.
first step is terrible,”

Dealers with Vision

    

  
   

Thctipokeon®
nT) ‘ |
BAKING

PowDEs

be

    
            
       
       
 

 

 

 

 

rPpasZozoon
Mes Pa On

er ese Pra
Sinn cg ftnsees a A 93 26
NUTRITIOUS DEPENDABLE

RUMFORD CHEMICAL WORKS —— Providence, R.1.

 

 

Always Sell
LILY WHITE FLOUR

“The Flour the best cooks use.”
Also our high quality specialties

Rowena Yes Ma'am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING COMPANY
Grand Rapids, Michigan

 

 

 

THE BEST THREE

AMSTERDAM BROOMS
PRIZE White Fwan Goldd&ond

AMSTERDAM BROOM COMPANY

Stowe ta) Ce Oa Ce Amsterdam, N. Y.
|

VINKEMULDER COMPANY
Grand Rapids, Michigan :

Distributors Fresh Fruits and Vegetables

   

 

 

Latest Arrivals — Strawberries, Pineapples, New Po-
tatoes, Valencia Oranges, Texas Onions.

 

 

 

 

RESORTERS AND TOURISTS

Buy a lot of Candy

Fill your show cases for this Big Business with

BY Land
The Good Candy

PUTNAM FACTORY
Grand Rapids, Michigan

AGENTS FOR

JowNEY'S

GRAND RAPIDS PAPER BOX Co.

Manufacturers of
SET UP and FOLDING PAPER BOXES

G R AN D R AP it 8 Ss M t¢EH F

 

 

 

 

 

 

 

G A N

 

 

 

 

 

22

MICHIGAN TRADESMAN

June §, 1927

 

HARDWARE

Michigan Retail Hardware Association.
President—C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

 

The Hardware Dealer and the Master
Painter.
Written for the Tradesman.

In connection with the hardware
dealer's paint department, one of the
problems which confront evry hard-
ware dealer is: “What is the best
method of securing the co-operation of
the painters in the use of ready-mixed
paints and decorators’ materials?”

There are many retailers who will
bluntly declare that it is almost im-
possible to get the painters to Cco-
operate; and that it is rare to find a
painter in favor of using ready mixed
paints. That, in fact, the majority of
painters, even though they may think
that a good ready-mixed paint is su-
perior to the hand-mixed article, will
not admit it.

There are also hardware dealers
who take the view that the trade of
the average painter is not any too de-
sirable. This may be in some cases
correct; but here are many good paint-
ers whose trade is well worth having
and whose influence will count for a
great deal in the development of your
paint department.

Enquiry indicates that local condi-
tions, past and present, have a marked
bearing on the solution of the problem.
Thus one merchant, questioned on the
subject of co-operation, stated that the
painters in his town purchased their
goods from a supply house in a dis-
tant city and came to his store for
small amounts of painting materials
only at times when their stocks had
run dangerously low. Investigation
disclosed that in this town a continu-
ous war raged between the hardware
dealers and the painters. The news-
paper advertising of the dealers was
continuously rubbing “against the
grain” of the painters. Advertising
often suggested that the public dis-
pense with the services of the painter
by the use of ready-mixed paints and
home labor. This method of advertis-
ing was naturally resented by the
painters who saw, or thought they
saw, an attack on their livelihood. The
result was that in addition to buying
their supplies out of town they de-
veloped a habit of constantly knock-
ing ready-mixed paints.

How another dealer met the prob-
lem and laid the foundation for effec-
tive co-operation in his community is
another story. A man in this particu-
lar town was building a new residence
and was undecided as to what scheme
of interior decorating to adopt. The
hardware dealer who was canvassing
for an order for builders’ hardware
suggested a flat wall finish for some
of the walls. He explained how the
finish could be supplied, how it could
be washed, the beautiful effect of the
finish, and the easy manner in which
it could be renewed at any time with-
out any difficulty in securing colors to
match (an objectionable feature when
hand-mixed goods are used). The
merchant also stated that he would
fully guarantee the goods if the paint-

er applied them according to direc-
tions. The painter was rather reluct-
ant at first, but finally agreed to do
the work.

When the job was done the owner
of the house was delighted with the
work and the painter frankly admitted
that the ready-mixed product showed
up well. The outcome was an ar-
rangement whereby the painter re-
ceives a discount on ali the ready-
mixed paints he uses; and in the
course of the year his purchases total
a considerable amount. The hardware
dealer brings him considerable busi-
ness he might not otherwise get; and
on the other hand he brings a great
deal of business into the store that
might go elsewhere.

Another hardware dealer says:

“Probably two-thirds of my paint
business is with master painters. I
have always made an effort to get their
trade, and, in order to do so, I have
run the paint department on credit,
although I insist on cash in all other
departments. With the master paint-
ers I look for a monthly settlement—
and generally get it.”

The credit system is of course al-
most essential in dealing with the mas-
ter painters. To refuse credit to a
painter would not tend to keep him a
steady customer; rather the contrary.
The painter finds need, practically
every day, for a supplementary supply
of some kind of paint; and it is not
always possible to send cash with the
order. Since the great essential in
handling credit business is a system-
atic arrangement for regular settle-
ments, the monthly settlement plan
would seem to meet the situation.

All sorts of problems crop up in
dealing with the master painter. A few
years ago a hardware dealer in a small
city did a large business with the mas-
ter painters in his town. He had sev-
eral such customers who ordered
everything they needed from him.
When the men on a job ran short they
fell into the habit of just running over
to Blank’s store and ordering what
they needed, without troubling to con-
sult the boss. Of course they never
paid cash for such purchases. Every
month the dealer would submit a state-
ment to the painter customer; and in-
variably would meet with more or less
vigorous “kicks” regarding some items.
“Look here,” the irate painter would
exclaim, “you charge us with a gallon
on June 5. Now, I have no recollec-
tion whatever of ordering anything on
that day. And what job was it for?”

The dealer would explain the cir-
cumstances as nearly as he could re-
member them. The men had run short
of paint for a certain job and had drop-
ped into the store to replenish their
supply, knowing there was nothing at
the shop that would suit. “They said
nothing to me about it,’ was the al-
most invariable retort of the master
painter. Generally the painter paid;
sometimes, though he refused, openly
intimating that the dealer had “padded”
his account.

The hardware dealer decided that it
was up to him to remedy matters. He
accordingly had order slips printed,
which he distributed to all his painter
customers with the reqrest that they

 

 

THE UNITED LIGHT and POWER CO.

The Board of Directors of The United Light & Power Company
has declared the following dividends on the stocks of the company:

A quarterly dividend of $1.62 per share on the Class “A” Preferred
stock, payable July 1, 1927, to stock of record June 15, 1927.

A quarterly dividend of $1 per share on the Class “B” Preferred
stock, payable July 1, 1927, to stock of record June 15, 1927.

A dividend of 60 cents per share payable in cash on August 1,
1927, to holders of the old Class “A” and Class “B” Common stock
of record July 15, 1927.

A dividend of 12 cents per share payable in cash on August 1,
1927, to holders of new Class “A” and Class “B’’ Common stock
of record July 15, 1927.

Grand Rapids, June 1, 1927.
L. H. HEINKE, Treasurer.

 

 

 

 

 

 

 

 

 

For Quick Shipments
MYERS HAY CARS and EQUIPMENT

Write or Wire Orders

fostes Stevens&Co.

Founded 1837 ——————

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

 

 

 

 

 

 

 

Michigan Hardware Ca.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

BROWN &SEHLER

COMPANY

“HOME OF SUNBEAM GOODS”

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment

Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep lined and
Blanklet - Lined Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

‘>

 

 

 

 

June 8, 1927

MICHIGAN

 

TRADESMAN

23

 

make their purchases by means of
these slips. The idea was adopted.
Thenceforth, if a journeyman present-
ed himself with an order for paint, he
had to produce the slip with the signa-
ture of his employer. If he could not
show this authority, he did not get the
order filled—at least, not on credit.
The plan proved an effective remedy
for the difficulty; and thereafter there
was no trouble with disputed accounts.

A Western hardware dealer relates
how he worked up a large trade in
paint and oils.

“T started in business three
ago. There were two other hardware
dealers already in the field; and of
course they had things pretty well
divided up between them, particularly
in regard to paint. However, I got the
local agency for one of the best paints
made, and started in to boom. that
brand. v

years

“T got the manufacturers to send me
one of their best men for a few days.
Together we made a round of the mas-
ter painters, and the other fellow gave
them the most convincing line of talk
I had ever heard. We got each one in-
terested in turn, and then I suggested
a free trial of our paint. They all de-
cided to try it, and I sent a quantity
to each shop. It was good

believed so then and I be-
lieve so still—and they couldn’t help
but see it. The other dealers in town
had not done much to impress the mas-
ter painters with the real value of
ready mixed paint. In consequence,
the result of the free trial was a reve-
lation to them. I got orders from all
of them, and have been getting orders
ever since. There is probably twice
as much ready-mixed paint sold now
as there was before I started after the
master painters. I simply got to them
ahead of the other fellows, who had
adopted an attitude of tacit hostility;
and brand has ever since been
reaping the benefit of my conciliatory
attitude toward the painters.”

around
paint—I

 

my

While in the great majority of cases
the business of the master painters is
handled on a credit basis, it may be
possible to put the business on a cash
One dealer
decided to change
He relates his

or practically cash basis.
some
from

years ago
credit to cash.
experience as follows:

“When I decided to change the paint
question bothered me not a little. I
had a big business with the master
painters of the town, and it was prac-
tically all on the time plan. They
sent their men in to get what they
wanted, and I rendered bills every
month. Sometimes: they paid and
sometimes they didn’t. However, I
was anxious not to lose this. business.

“But finally IT decided that I would
put everything on the same basis. I
recollected that I had been doing a lot
of advertising and that the makers of
the brand of paint I was carrying had
also done much to familiarize the name
to the public. I had plenty of cus-
tomers who had used the paint and
found that it suited them. I decided
I could hold most of my trade, so I
took the plunge. The master painters
were informed that they would have
to come down with the hard cash the
same as the rest of our customers,

Some balked on that proposition. They
went to other dealers, predicting that
I would soon have to throw paints out
of my store. But they came back.
They found I had created a demand for
that one brand of paint and that a lot
of the people insisted on it, and re-
fused any other. I do as much busi-
ness as formerly. Formerly a certain
extent of the business proved a loss.
Now my losses are nil.”

In this case it is worth observing,
however, that the demand for this par-
ticular brand of paint was firmly es-
tablished. A; dealer introducing a
good brand for the first time would
not: be able to achieve the same suc-
Nor with reasonable care in
watching and limiting credits will a
strictly cash plan be necessary to
eliminate losses. What is needful is
system of credit which would
prevent any customer from “getting
the dealer for more than that
particular customer can readily pay.

One small city dealer has worked
out a plan for meeting the problem.
One section of his filing cabinet is de-
voted to master painters. Each paint-
er was assigned a folder and thereon
records were entered of every transac-
tion. Every pint of paint sold and
every cent paid was entered, together
with any particulars which might be
deemed likely to effect future transac-
tions. By consulting these records,
the dealer could tell how much busi-
ness each master painter did with him,
what percentage of it was cash, how
long he generally had to wait for his
money, and what difficulty he had in
making collections.

By studying out the record of the
facts thus compiled, the hardware deal-
er was able to arrive at a fairly accu-
rate estimate of each one of the mas-
ter painters on his list, and to arrange
a credit basis for each. For instance,
John Smith could, on the basis of past
experience, be allowed to run $40 in
arrears—but not a cent more. When
John Smith got close to that limit, the
proprietor would see to it that the
amount of his indebtedness was re-
duced before any further credit was
allowed. The same plan was followed
with reference to the length of time
allowed to elapse. The slow-pay ele-
ment were never allowed to forget for
any length of time that a good-sized
bill clamored for settlement.

cess.

some

into”

Each man’s standing on the credit
list was amended as_ circumstances
demanded. If John Smith became
more difficult to collect from and more
inclined to let his account mount up,
the amount of credit and the length of
time formerly allowed him was prompt-
ly and unsparingly reduced.

The plan worked exceptionally well.
The dealer had a few losses, but they
were comparatively small.

The trade of the master painter,
when conducted on a basis fair to both
sides, is well worth trying for. The
painter undoubtedly has a big influ-
ence with his customers in deciding
what paint is to be used. He can
boost or knock any dealer, according
to circumstances.

In trying to secure the trade of the
master painter, there is one main con-
sideration to be borne in mind, The

best way to get that trade is to build
up a demand for paint—for any kind
of paint, your own preferably. The
dealer who “keeps everlastingly at” the
public on the score of paint will find
that the lion’s share of the business,
including that of the master painters,
Assist the painter
in the very necessary work of educat-
ing the public and he will co-operate

will come his way.

with you to the extent of using and
instilling belief in the make of paint
sell. It will be benefit
to him as to you if your trade grows

you as much

is the

biggest help that the painter can have.
Victor Lauriston.

large, for a live retail dealer

Link, Petter & Company

Investment Bankers

6th FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

 

 

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structures Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

 

Brick is Everlasting
GRANDE BRICK CO.,
Grand Rapids.
SAGINAW BRICK’ CO.,
Saginaw.
JACKSON-LANSING BRICK CO.,
Rives Junction.

 

HART BRAND
CHOICE OF THE LAND

 

    
 

  
   

RED KIDNEY BEAN

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

 

 

 

 

 

 

 

 

INSURED
BONDS

paying

6%

It is just as important to
insure investments against
loss as it is to carry prop-
erty insurance.

You take no risk with the
money you invest in our
6% Insured Bonds.

They are secured by first
mortgages on_ individual
homes worth double and
principal and
guaranteed by U. S. Fidel-

interest is

ity & Guaranty Co., with
assets of $48,000,000. Tax
exempt in Michigan.

INDUSTRIAL
COMPANY

ASSOCIATED WITH
INDUSTRIAL BANK

GRAND
RAPIDS

MICH-
IGAN

 

I. VAN WESTENBRUGGE

Grand Rapids - Muskegon
Distributor

Nucoa

The Food of the Future
CHEESE of All Kinds
ALPHA BUTTER
SAR-A-LEE

ri ry" 7Y i

BEST FOODS $y%\nine

HONE Y—Hlorse Radish
OTHER SPECIALTIES
(2 1ality-Service-Cooperation

 

 

 

 

 

 

 

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly lst May
Picking and is one of the very
highest grades sold in the U. S.
If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER
337-39 Summer Ave., N. W.
GRAND RAPIDS, MIC#I.

 

 

Se ee NS Rear nE SEE EI

 

24

COMMERCIAL TRAVELER

W. G. Chittenden To Assume Man-
agement of Detroit-Leland.

Grand Rapids, June 7—News has
been received here to the effect that
William G. Chittenden, late resident
manager of the Book-Cadillac, will
shortly assume full control of the new
Detroit-Leland Hotel in that city. I
consider Mr. Chittenden the most effi-
cient hotel man in Michigan, or I
might say, within my acquaintance,
and I will further add that the or-
ganization which has secured his ser-
vices is particularly fortunate. He
gave to the Book-Cadillac organiza-
tion a prestige which brought it suc-
cess, when during the earlier months
of its existence absolute failure con-
fronted it. If it is physically possible
to accomplish it, he will make of the
Detroit-Leland a profit bearing invest-
ment, for in addition to a geniality
which is uppermost in all his inter
course with the traveling public, he
has the acquaintance of the commer-
cial world to back him up in the work
he has undertaken, It has been my
good fortune to have enjoyed the ac-
quaintance of the Chittendens—father
and son—for over forty years. Neither
of them ever had a mercenary hair in
his head. Their energy was always
devoted to the welfare and comfort of
their patrons, and the old Russell
House, in Detroit, had a reputation
for hospitality far and wide. Every
transaction was on the square and they
certainly ‘bestowed service with a
smile. As general manager, William
J. Chittenden will set a new mark for
Detroit hotel operators to work up to,
and he will prove an element of com-
fort to his stockholders.

 

Anent Editor Stowe’s criticism on
the Hotel Janis, South Haven. in last
week's Out Around, I heave a sugges-
tion to make to its owners: Why not
negotiate with Dave Reid to operate
it in conjunction with his own hotel,
the Reid? I will say that they will. if
given his overflow, have a joy in profit-
sharing they have not heretofore en-
joved or ever will.

I am glad President Coolidge pre-
vailed upon Capt. Lindberg to come
back home, without the ostentation
which he would have received as oc-
cupant of the royal suite on a merchant
vessel. There is always an element
of great danger as a result of hero
worship, especially as tendered by
hair-brained Americans who are prone
to osculate over gold braid. But |
have much faith in this lad and his
store of common sense. If Commander
Hobson had possessed such, he would
still be receiving praise for a heroic
act, the glory for which was dissipated
through kissing contests.

 

Indications are that Governor Green
has not overlooked the several inves-
tigations he started on account of
seeming irregularities at the Grand
Rapids Soldiers’ Home. the State
cement plant and the Jackson prison.
He intimates he has them all under
consideration and will act in due time.
He has well acquitted himself in the
five months he has filled the executive
chair. and besides that is backed up by
a business record of a score of years.

Not what has happened in the House
of David. at Benton Harbor, but what
will happen if much care is not exer-
cised in adiusting their difficulties. ‘s

a matter of importance. The suits
brought were never based on any great
desire for reforms. A nondescript

Detroit contingent lawyer first started
proceedings from avaricious motives
and then was shown up in his true
colors. If Purnell is guilty of the

MICHIGAN

things he has been accused of, he
should have proper punishment meted
out to him, but there are several good
business heads connected with the or-
ganization and they can do much more
toward saving something out of the
wreck than can be accomplished by
lawsuits. The public at Benton Har-
bor have been the beneficiaries of the
cult activities and the business men of
that place should endeavor to save
something for the members, w hich
would otherwise be dissipated in legal
proceedings.

The National Baptist organiaztion,
now in session in Chicago, has declar-
ed against a program of aligning the
church with the Anti-Saloon League.
They assert that the enforcement of
prohibition has not demonstrated any
tangible results. Perhaps they con-
sider it too great a drain on_ their
stores of faith. The great trouble
seems to lie in the fact that all hu-
manity is not put together like the
works of a watch. They may be, for
a time. willing to make up a physical
following, but that little something in
their. heads which eventually controls
their physical actions shies to one side
and then there is the mischief to pay.
There has been much exaggeration on
both sides of this much mooted ques-
tion. Exaggeration is misrepresenta-
tion: misrepresentation js nothing
more than downright lying and lying
seldom brings about success in any
campaign.

 

Traverse City has cecently re
labeled all’ of its streets and ordered
heme owners and others interested to
place distinguishable numbers upon
their hames and business places. Grand
Rapids needs some. such uprising.
There mav be those who have grown
uy with this city who are able to dis-
tinguish just “where they are at,” but
I defy a stranger to obviate sleeping
in the streets. if he is depending on
finding some particular street or num-
ber after dark.

Wisconsin ho‘el operators are back-
ine up a movement to place books of
scr'p on the market, which will be ex-
changeable for railroad fares, baggage
ransfers, hotel bills, etc. It is not of-
fered as a device for saving money, but
as a convenience which will ultimately
save time. It might work out all right
if it did not require any additional ser-
vice on the part of the railroads, who
are now busily engaged in declaring
stock dividends and collecting war
taxes in every form imaginable.

I don’t think there would be much
objection on the part of Federal tax-
pavers, if, instead of reducing the sur-
plus in the Treasury next year by tax-
reduction, Congress would make an
appropriation of same for the purpose
of helping out the flood sufferers, even
though that body does not meet until
next December. The Red Cross and
other organizations may be able to
tide over these victims until such time,
but thev will need much and are suf-
fering through no fault of their own.
Also Congress should empower the
President to supply funds, up to a cer-
tain limit, for exigencies of this char-
acter during a recess of Congress.
Whether such a program would ap-
peal to those “sob s‘sters’ who want
us to cancel foreign obligations to this
country, in order that they may tow in
added supplies of war materials, is not
known.

 

Less than half a dozen vears ago
the words “choice of” appeared in
nearly every hotel menu in the State.
Now vou seldom see them. I wonder
why?

In developing a policy around which

TRADESMAN

THANKS
DETRO OITS
Cavorite

Hotel

Facing Grand Circus Park,
the heartofDetroit. 800
pleasant rooms,$2.50 and up
Ward B. James, Mgr., Detroit, Mich.

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

HOTEL
CHIPPEWA

HENRY M. NELSON, Manager
European Plan
“‘MANISTEE, MICH.

New Hotel with all Modern Con-
veniences—Elevator, Etc.

150 Outside Rooms
Dining Room Service
Hot and Cod Running Water and
Telephone in every Room.
$1.50 and up
60 Roms with Bath $2. 50 and $3

 

 

June 8, 1927

 

HOTEL KERNS |

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.
RESTAURANT AND GRILL-—-
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Grorce L. Crocker,
Manager.

 

 

———— oe ne

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at nome

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$1.50, $2, $2.50 and up per day.

 

 

 

Columbia Hotel
KALAMAZOO

} Good Place To Tie To

 

 

 

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths
30 Rooms with Private Toi'ets
N. P. NOWATT, Mer.

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND

 

HOTEL

‘An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. siatugiate Mor.
Muskegon -t- Michigan

 

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

 

CAFETERIA IN CONNECTION

 

 

 

 

 

 

 

 

 

 

 

i
|

   

OF sib ONIR AIEEE RED IR NERS ANAL S EAC OG Se AIBN

 

ee

 

 

 

 

 

 

 

 

i

June 8, 1927

MICHIGAN

TRADESMAN

25

 

to build up a business, a question of
faith is always ‘involved. One method
of reasoning is that the transient guest
of the hotel is, as a rule, unappreciative,
that he does not appreciate quality
when he sees it, and quite often does
not want quality when he recognizes it.
Another method is to assume that the
guest wants the best and that the re-
ward for service is automatic and in
proportion to the value of the service
rendered. Maybe an effort to deter-
mine this might be well directed.

The season for testing auto brakes
is near at hand. A season for testing
the brains of the individuals who use
the brakes might prove much more
effective. There is a species of in-
sanity which overcomes the mentality
of the individual who is first entrusted
with a car. Prior to that time he may
have been possessed only with a de-
sire to murder his grandmother, but
the advent of a car usually inaugurates
an “open season” for all forms of
homicide. Frank S. Verbeck.

—_+++___
Gabby Gleanings From Grand Rapids.

Grand Rapids. June 7—The mem-
bers of the base ball team under the
management of Walter Lypps have
been practicing very strenuously the
past few weeks, anticipating a hard
task beating Jackson Council teanr
June 11, the last day of the Grand
Council Convention.

*. Verburg, formerly in the employ
of the DePree Hardware Co., of Hol-
land, will open a hardware store of his
own within the next two weeks in th?
old Interurban building on Main street,
Holland.

The Stoker Lumber Co. and the
Lambert Lumber Co., both of Lawton,
have been taken over by the John W.
Free Lumber Co., of Paw Paw. The
business will be carried on as former-
ly in Lawton.

Harry N. Potter sold his hardware
stock at Mulliken to Bidwell & Pea-
body, who will continue the business
at the same location. Mr. Potter had
decided to retire, but after a few
weeks of leisure became restless and
bought the hardware stock of Lew
Roberts, at Middleville where he has
resumed business.

D. J. Gerow, the genial proprietor
of the Elliott Hotel, at Sturgis, is com-
pletely redecorating the entire hotel.
The task is not quite completed, but
that part that is done presents a pleas-
ing appearance.

[Edward Goebel, formerly represent-
ing the Michigan Hardware Co. in the
Southern part of Michigan, has opened
a dry cleaning establishment at Mad-
ison Square.

John A. Hach, who has long repre-
sented the Cahill Shoe Co., of Cincin-
nati, put in the week end at Grand
Rapids. He has relinquished his resi-
dence at Coldwater and divides his
time between St. Petersburg, Florida,
and Michigan and Wisconsin. Mrs.
Hach accompanies him wherever he
goes. He travels altogether by auto-
mobile He reached Florida last fall
just in time to face the real estate
slump, the wind storms and floods and
the frosts, but managed to evade all
of them and sell about as many goods
as usual. Mr. Hach was in poor
health a couple of years ago and had
to lav off for several months to under-
go treatmpnt at the Battle Creek
sanitarium. He has completely re-
covered his health and finds that con-
stant traveling out in the open is a
panacea for many ills which formerly
afflicted him.

Norman B. Little was born at Coal
Valley, Pennsylvania, April 3, 1877.
His father and mother were both de-
scended from the Yankees. When he
was sixteen vears old the family re-
moved to McKeesport, where Norman
entered the employ of the National
Tube Co. as a welder. He devoted
three years to this occupation and the;

espoused the position of traveling
salesman for a produce house, with
whom he remained five vears. His
next job was with the wholesale gro-
cery house of R. F. Delany, with whom
he remained ten years. He then en-
tered the employ of Patterson- Warren
& Co, oe was managed by Mr.
Gilleland, who is now Manager of the
Worden Grocer Co. He _ remained
with this house seven years, when he
came to Grand Rapids to take the
position of assistant buyer and man-
aver of the drug and sundries depart-
ment of the Worden Grocer Co. Mt.
Little was married March 9, 1897,
Miss Blanche Campbell, of McKees-
port. They have two children—a son
and a daughter—both grown up and
settled for life. The son is located in
Pennsylvania and the daughter resides
in California. Mr. Little and his wife
have taken up their residence in Grand
Rapids, locating at 244 Barclay avenue.
He is a member of all the Masonic
orders up to and including the Shrine;
the Knights of Pythias and the U. C.
T. and has joined the First Methodist
church of Grand Rapids by letter. His
hobbies are base ball, boxing and out-
door life. He is a nature lover of the
highest degree and spends much of his
spare time Saturday afternoons and
Sundays in the woods adjacent to
Grand Rapids. He attributes his suc-
cess to good habits and hard work.
Ezra J. Ware, who conducted a drug
store on Cherry street six years, sell-
ing out in 1898 to do experimental
chemical work for Parke, Davis & Co.,
Detroit, is in the city for a . week as the
guest of his brother, J. Bruff Ware.
For the past twenty years Mr. Ware
has been connected with the branch
house of Parke. Davis & Co. at
Kansas City.
Roy H. Randali.

———_»+-.
Decadence of Hotel Henry Watterson.

Louisville, Ky., June 6—From a
sentimental standpoint it is pitiful to
see a hotel with the reputation the
Henry Watterson had go down as it
has.

As long ago as I can remember the
Henry Watterson Hotel stood head
and shoulders above any other South-
ern hotel. It was the scene of all the
activities, the headquarters for all
Southern gentlemen and horsemen—in
those days meaning the same. A\I-
though there are two large conventions
in this town now there is no crowd at
this hotel. This may be due to the
number of new hotels recently built
here or maybe due to the scarcity of
horsemen. I don’t know. It certain-
ly is not due to the lack of courtesy
and tidiness, as the hotel, while old
fashioned, is kept clean and a guest is
treated rovally.

The dining room is closed and even
the coffee shop. Wonderful meals used
to be served in both places.

A life sized oil painting of Henry
Watterson hangs in the lobby. I al-
ways admired him for his fearlessness,
even though I thought he was wrong.
I was here several years ago on the
day they brought his body here from
Florida, where he died.

Roy H. Randall.

Twenty-Two Additions To Tradesman
Readers.

The following additions to our list
of subscribers have been received dur-
ing the past week:

3elding Hardware Co., Belding.

H. J. Houserman, Saranac.

H. D. Pew, Palo.

Martin J. Engermann, Belding.

3ert Beckman, West Olive.

J. L. McInerney, Grand Rapids.

Grand Rapids Tent & Awning Co.,
Grand Rapids.

Durkee, South Haven.
JT. K. Guy, Coloma.
Ceo. E. Keiser & Co.,

John E.

Detroit.

Robinson Distributing Co., Charlotte
Geo. Swain, North Adams.

H. D. La Fleur, Litchfield.
McConnell-Kerr Co., Detroit.
Shaw Grocery, Ann Arbor.

L. T. Strickland, Ann Arbor.

Muller Bakeries, Jackson.

C. H. Rogers, Jackson.

William [. Benedict, Kalamazoo.

Edw. G. Wilmer, Detroit.

H. H. Springford, Detroit.

R. P. Fohey, Detroit.
Re

Muskegon Grocers To Act As Hosts.
Muskegon, June 7—Muskegon gro-

cers will be hosts to grocers from
Fremont, Whitehall, Montague, Hart,
Shelby, Hesperia, Grand Haven

Newaygo, Ravenna, Casnovia and
other villages and towns within a
radius of fifty miles at the Thursday
night meeting of the Merchants’ insti-
tute to be conducted here next week
by J. W. Griest, general manager cf
the Retail Merchants’ Institute of
Chicago.

Invitations are being sent to the
grocers throughout the Muskegon
trade territory by B. G. Oosterbaan,
Secretary of the Merchants’ Service
Bureau of the Greater Muskegon
Chamber of Commerce, on behalf of
the grocer members of the bureau.

Mr. Griest will address the meeting,
which is to be held at 8 o'clock in the
convention room of the Occidental Ho-
tel, on the subject ‘Meeting Changing
Conditions in Modern Business.” Fol-
lowing his address a questionnaire
will be conducted.

———_»2-~>
Late News From Detroit.

Detroit, June 7—Joe McAleer, for a
number of years traveling representa-
tive for Burnham, Stoepel & Co., has
been engaged by A. Krolik & Co. and
will represent that firm in North-
western Ohio and a portion of the ter-
ritory in Northeastern Indiana.

The biggest event of the year given
by Cadillac Council (and that is saying
something) wll be a basket picnic at
-Bob- lo on july 6. All nearby
Councils including the Border Council
at Windsor, Canada, and all traveling
men who are in Detroit are invited.
Boats leave the Bates dock at 9 a. m.
You can secure tickets from any mem-
ber of ‘Cadillac Council or at the dock.
There are to be races of all kinds, ball
game, fancy diving and swimming,
beauty contest and a tug of war. Sev-
eral committees will be on hand to
make every one acquainted. Prizes

will be given for all events including

a prize waltz. Full particulars will be

given out at our June meeting.
—_—_<+>>—__—_

Shift in Management of Lee & Cady.

Harry 7.
manager of the local branch of Lee &
Cady, to take effect July 1. His suc-
cessor is William E.

Stanton has resigned as

3Jerner, who has

long been regarded as an energetn

and competent  groceryman. Soth
ventlemen have been associated to-
vether many years as friends and co
workers in the same house and have
enjoyed the confidence of the trade to
a remarakble degree.

Mr. Stanton is not fully decided as
to his future activities.
interested in the Stanton Printing Co.
and may devote some time to the in-

He is largely

terests of that institution.
2.
T. E. Bentley, 221 Rockwell avenue,
writes the Tradesman as fol-

“Enclosed you will find money

Pontiac,
lows:
order for my third annual subscription
to the Tradesman. I consider your
paper the most valuable of its kind any
merchant can have and in my opinion
should be in the store of every dealer.
Out Around and the articles written
by Old
than the

I wish you and all of

Timer alone are worth more

price of subscription to me.
your readers
years of happiness and

many pros-

perity.”

 

 

  

(
4

HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.

At Ramona Park

 

 

Ramona Theatre -

KEITH
VAUDEVILLE

TWICE DAILY AT 3 P.M. AND 8:30 P.M.

RESERVED SEATS AT POPULAR PRICE
FOR RESERVATIONS TELEPHONE 22624

PROGRAM CHANGES THURSDAY AND SUNDAY

 

DANCE IN RAMONA GARDENS

With Lew Caskey’s Feature Orchestra

 

RIDE THE DERBY RACER
With Its Thrilling Dips

 

VISIT THE MYSTIC CHUTES, THE FUN

HOUSE,

"N EVERYTHING

 

BRING THE FAMILY

 

 

 

 

MICHIGAN TRADESMAN

June 8, 1927

 

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-Pr-esident—J. C. Dykema, Grand

Rapids.
Director—H. H. Hoffman, Lansing.

Coming Examinations—Detroit, June 21,
22 and 23; Marquette, Aug. 16, 17 and 18.

When Advertising Pays the Druggist.

Indicating a disappointing advertis-
ing experience, one druggist made
known: “I’ve heard a lot about adver-
tising, and I’ve done a bit of it, but it
has never paid me as I expected it
should. It has required some money,
and I’m thinking I might have applied
it more profitably elsewhere.”

That druggist, had he invested his
money, outlayed on advertising, in the
interests of other phases of his busi-
ness, would probably have drawn as
disappointing results, if he did not ac-
cord more thought than he did to his
advertising problems. After all, there
is a right way and a wrong way in
advertising one’s business. The drug-
gist had advertised haphazardly, with-
out giving proper thought to his real,
particular needs. He had not studied
his community; he had not tried to
find out what his customers should be
interested in, and what they would be
interested in; he had not advertised the
goods appealingly; and at the mechan-
ical end there was much wanting, so
on the whole it was unsurprising that
returns displeased.

When the druggist advertises right,
the results will be right. Then he is
prompted to advertise more rather
than less. The druggist who has
studied the subject thoroughly and
then makes up his mind to popularize
goods in a commanding way by way
of printed matter has always good
words for advertising.

No matter how small is the business,
the druggist will have wonderful pos-
sibilities even though there is not large
outlay. The fact is some druggists
think they have to spend much money
in order to develop extra trade ad-
vertising, which is a delusion; the
largest advertisement will fail if it is
not big in content, embraces a real
message, attractively laid out; on the
other hand, your smallest advertise-
ment will draw satisfying results when
no detail has been neglected.

Start advertising in a small way. Use
small advertisements. There are pos-
sibilities right in your neighborhood;
later the ambitious druggist can
broaden out by inviting patrons from
other communities, even from a great
territory such as a large city repre-
sents, by simply advertising in papers
reaching those prospects. The small
local newspapers charge less than the
large city dailies, depending chiefly on
circulation. So far as the large city
papers are concerned, when the drug-
gist uses these as business-developers
there should be some special sale in
mind—there must be a good reason to
impel people from afar to patronize a
distant druggist.

If a large consignment of goods has
been received cheaply, the druggist
can, of course, make some concession
to prospects; it is worth their while to
go out of their way. By attracting
people this way, the druggist often
develops a strong business acquaint-

ance with people of other sections, and
this helps materially when their ad-
ditional prescription business is con-
sidered.

The druggist should not advertise
merely for its own sake; he should
have a definite reason for advertising.
What does he want to advertise? How?
When? Further, is he really prepared
to serve new customers as they ex-
often are people dis-
appointed, after responding to an ad-
vertisement, because the druggist hap-
pens to be all out of the merchandise
described! It would be a good idea
for the druggist to list the number of
the different items advertised. This
would give readers information on the
actual stock on hand; it would con-
tribute novelty and interest to the ad-
vertisement; and when there are but
a few of certain articles it would
prompt those people eager to buy to
do so in a hurry, nor would there be
any grievance when the druggist an-
nounces he is all out. The people
knew what they could expect.

It is just as desirable to give due
thought to the small advertisement as
in the case of the large. Each adver-
tisement represents a problem. A
small advertisement, say of the ordin-
ary newspaper column width, of from
four to eight inches in depth, will prove
suitable for the druggist. Here we
have small space. And after all it is
not the space that counts—question:
what is contained in that space? The
textual content is always of importance.
An advertisement need not include
more than from fifty to around 120
words. The fewer the better, just
enough to adequately convey your
message. The main text should be
presented in some 10 point type; there
should be a heading, let us say, in 24
point, and this need not be more than
two lines.

The appearance of the advertisement
is all-important; it should be as at-
tractive and compelling as mechanical-
ly possible for the druggist’s particu-
lar needs. However, we need not go
to the extreme as befits the jeweler’s
There is a happy desirable
mean which should be followed. Asa
preliminary, the druggist will do well
to consider other advertising that is
working for different druggists. He
should make comparison. If he also
secures the opinions of other druggists
he will be better enabled to make the
right decision for himself; it reduces
waste effort; he will have more to
show for his experiences.

The local newspaper publisher will
gladly offer assistance such as the
druggist needs. It is well to talk over
the problem. The druggist should de-
cide upon an individual border, some-
thing that will help to set his adver-
tisement apart from others. Bear in
mind, when your advertising stands
out—not as a boil but as a strong, ef-
fective, individual advertisement every
time—your store will attract its right-
ful share of patronage therethrough.
The border should be distinctive, but
nothing bizarre. Too many of the ad-
vertisements one sees are nearly all
alike: the advertisements are wholly
lacking in individuality. So readers
skimp them. The outlay in many in-
stances shapes up as loss. Determine

pect? How

needs.

 

that your advertising will command
attention and pull in prospects!

Another important point not to
overlook is that your advertisements
preferably should appear in the same
place, whenever possible. Your adver-
tisements should not appear way down
in the second column of page 3 to-
day, in the middle of page 10 to-mor-
row, and then again near the top of the
fourth column on page 7, and so on
indiscriminately. Decide on a_ set
place. The best location is usually
near the outside edges of newspaper
pages, these receiving most attention.
Aside from this advantage, it will help
readers when they seek your adver-
tisement; they know just where it can
be found when it is always in the same
position.

What to advertise—and how. What
goods is the druggist desirous of sell-
ing? Are there any shelf-warmers?
Would it not pay the druggist were he
to go over his stock a little more often,
finding out just what goods are selling
and how? Why do your present popu-
lars sell so readily? What is the
trouble with the laggers? Isn't there
some hidden good feature in each,
which prospects now do not know, yet
which they should? Why not discuss
the subject with your assistants ?—de-
termine just what merchandise will be
brought before the public and in what
ways.

Advertisements can be timely; they
will be more effective then. When
people logically are in need of goods,
then is the time to display them and
to advertise them. Let people know
what you have. If a new consignment
has been received, and you desire to
move the goods quickly, invite people,
by way of advertisements, to come in
and inspect the goods—there is no ob-
ligation to buy; you wish to become
better acquainted with your customers
and you desire at the same time that
they become more familiar with your
actual stocks.

Advertisements should be interest-
ing, never hackneyed. Fight shy of
exaggerative expressions, such as “We
sell the best,” “Our prices the lowest.”
The merits of the different goods will
speak for themselves when people
actually have tried them out. And it
is never wise to harp upon prices; let
the quality factor predominate; people
will buy from you as a druggist be-
cause they want your merchandise—
they are not buying because of price.
The price, of course, is an influencing
element, but it really should be
secondary.

Your advertisement will carry an in-
viting appeal when, for instance, dif-
ferent goods are discussed by a quaint
character who, in each advertisement,
can present something new.

Frank V. Faulhaber.
—_—_~+>—__

Time is the one thing that can never
be retrieved. One may lose and re-
gain a friend; one may lose and regain
money; opportunity once spurned may
come again; but*the hours that are
lost in idleness can never be brought
back to be used in gainful pursuits.
Most careers are made or marred in
the hours after supper—New York
World.

Changes Which Inexorable Time Has
Wrought.

Grandville, June 7—Inexorable time.

The worker of all that is good, bad
and indifferent in this world of ours.
How to speed time, how to get rid of
it, seems to be the aim of young
America to-day, and not a few of the
old heads as well.

What is it all for anyhow? We
speak of time here and eternity here-
after with all the flippancy of children
let out from kindergarten. Time waits
for no man, be he young or old, and
that is all we have of our clasp on this
earth. To make the most of time
would seem to be the object of this
world’s inhabitants.

In the early days, time was sup-
posed to represent money, and the
time for working, earning shekels to
provide against want was between sun
and sun. Twelve hours in the mills, on
the flats driving and on the farm a
few hours more. Eight hours for
sleep, four hours for play, and twelve
hours for labor, and there you had
time divided as it should be. At any
rate that was the idea for a long series
of years.

However, as the people became more
enlightened, time was regarded in a
far different light. Hours of_work be-
gan to decrease until now we have the
eight hour day instead of twelve. Work
is considered a bore, and the less one
can do for his wages the better man
is he, and this seems to work out
quite satisfactorily up to date.

On every hand the hours for labor
are being cut down. The merchant no
longer opens his stcre at 6 in the
morning and keeps it running wide un-
til 9 or 10 at night, as was the case
in early settlement days. Perhaps this
is as it should be. The less hours one
can put in during the rising and setting
of the sun the better.

Why work when you can earn as
much by cutting the day at both ends?
Even when one-half the hours of the
day were at one time given to labor,
much of it hard labor at that, nobody
ever heard of illness or death being
caused by overwork.

Which is the worst for the human
system, steady work at a congenial job
or skimming the jazz places, seeking
pleasure and finding it not? There is
a question here which has not been
satisfactorily answered as yet. The
answer May come some day when we
least expect it, and in a manner not
agreeable to our sated vanity.

The war for shorter days and hours
is on, however, and will continue until
man works as little as possible and
makes both ends meet. Henry ford
has cut the week to five days, which
leaves two days for amusement and
rest. Grand consummation, indeed.

Merchants all over the country are
closing one half day at midweek, so
their tired help may get away from
work and rest.

Providing this is as it should be,
late opening and early closing is a
boon to mankind. At any rate we are
fast approaching that time when the
days for rest, recreation and pleasure
will outnumber the days of labor.

Why should not the stores close at
noon each day of the week? The
farmers can hustle around and get to
town and back easily before noon, then
have the remainder of the day for auto
riding. What a pleasant prospect; and
sure it is that the time is not distant
when three days a week, that is, six
half days, will constitute the time for
keeping stores open to the public.

Following this will be the six half-
day week for the workingman. What
an immense lot of enjoyment is com-
inv in the near future when this short-
ening of working hours comes to pass.

Three days work, three days play
every week. What could be more fair
than that? Besides, cutting down the
producing power of labor would neces-
sitate an increased number of laborers

BRS

<aaseaganee tame

Panett ise ihe

seceinectiot

 

 

 

 

 

reteset enedtansarhaahetntto

 

 

 

 

sary for the head of the household to
take his family out for a spin into the
open country on the Sabbath day, since
half of every week day will be a holi-
day from work and its degrading ac-
cessaries.

This grand old world is marching on

to the tune of progress. Hard labor
will not rule the roost as it has done
in the past. Instead holiday attire

may adorn our wives and children as
we go out every afternoon for recrea-
tion and a good time.

We may thank Mr. ford for thinking
this labor question out. There is an
old saw which says, “learn to labor
and to wait. True enough, and that
is what we have been doing all these
years. But now a new light has dawn-
ed upon civilization, and the true
nobility of labor is soon to come into
its own by a Suitable time given to
rest and recreation. Old Timer.

>.
May Use Potatoes Instead of Guinea
Pigs.

Denver, June 3—The potato may
supplant the guinea pig as a medium
for the cultivation of tubercle bacilli
to aid in the diagnosis of tuberculosis
in doubtful cases, if physicians adopt a

UME the
first time you've been to our church.
I’m mighty

Martin,’ he said, “this is
glad to see you here.”
Whereupon Mr. Martin replied: “Ah
had to pahson. Ah
Ah’s got me a
white-washin’ a chickencoop an’ build-
In 2, round a water melyon

come, needs

strengthenin’. job
fence
patch!’
rs
The Word “Dun.”
The word “dun,” generally supposed
to be derived from the French donnez,
owes its origin, according to the Brit-
ish Apollo of September, 1708,
Joe Dun, a famous bailiff of
in the time of Henry VII.
to have been so extremely shrewd in
the management of his rough business,

to one
Lincoln
He is said

and so dexterous in the collection of
dues, that his name became proverbial,
and whenever a man refused to pay
his debts, it became the custom to
say: “Why don’t you Dun him?”
++.
Hard work bed soft.

makes your

 

 

Cardboard, Examination
Tablets, Crayons, Chalk,
Memorandum Books,
Water Colors, Paint
Boxes, Pencil Boxes,
Schoars Companions,
Paper Fasteners, Paper
Clips, Blotting Paper,
Slate Pencils, Penhold-
ers, Inks, Pastes, Muci-
lage, Files, Waste Paper
Baskets.

Drop in and see our line
or ask our salesmen.

Manistee

 

 

“pect Selected School Supplies

 

Rulers, Compasses, Protractors, Dictionaries, Dividers, Erasers, Pencil
Leads, Propelling Pencils, Art Gum, Artist’s Brushes, Composition
Books, Theme paper and Books, Drawing Tablets, 7 Tablets,

 

Hazeltine & Perkins Drug Company

MICHIGAN

All our School Supplies
are the best that we can
find and we take par-
ticular pains in selecting
the same so our custo-
mers will have the best
we can find. So why
not buy of us and make
your store the real

SCHOOL
HEADQUARTERS
of your city. We carry
at all times complete
line of PEN and PEN-
CIL TABLETS, Note
Books, Pens, Pencils,

Grand Rapids

 

 

 

 

 

Cassia (Saigon). 50@ 60

Sassafras (pw. 50c) @ 60
Soap Cut (powd.)
BOG 18@ 26
Berries
Cubeb 220 @1 00
Bish @ 2
Juniper oo 11@ 20
Prickly Ash ww §$£ @ 7%
Extracts
Bicoriceé 60@ 65
Licorice, powd. _.. 50@ 60
Flowers
Arnies oo @ 1
Chamomile (Ged.) @ _ 60
Chamomile Rom... @ 50
Gums
Acacia, Ist ..____ 50@ 655
acacia, 2nd __.. 45@ 60
Acacia, Sorts _.. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 65@ 170
Asafoectida 8 50@ 60
POW. oo 75@1 00
Camohor 96@1 02
Guaigeg oo. @ 80
Guaiac, pow’d __ @ 90
iin go @1 10
\Xino, powdered__ @1 20
Myrrh 2 @ 60
Myrrh, powdered @ 65
Opium, powd. 19 65@19 92
pium, gran. 19 65@19 92
Sheee 65@ 80
shellac Bleached. 70@ 85
Tragacanth, pow. @1 75
Tragacanth __-__1 75@2 25
Turpentine .___-. @ 80
Insecticides
Arsenic 08@ 20
lslue Vitriol, bbl. @ 07
Blue Vitriol, less 08@ 15
Bordea. Mix Dry 13@ 22
Ifellebore, White
powdered ___--- 18@ 30
Insect Powder __. 35@ 45

Lead Arsenate Po. 15%@37
Lime and Sulphur
Dey 8 23

Buchs 0 8
Buchu, powdered. @1 00

Sage, Bulk __..__ 25@ 30
Sage, % loose --. @ 40
Sage, powdered__ @ 35
Senna, Alex. .... 50@ 175
Senna, Tinn. pow. 30 35
Uva Urai 20 25
Olls
ee. Bitter,
pCi saan 50@7 75
Pn Bitter,
artificial _____ 00@3 25
Almonds, Sweet,
rue, 50@1 80
Almonds, Sweet,
imitation  __.. 1 00@1 26
Amber, crude _. 1 25@1 60
Amber, rectified 1 50@1 76
AMlisgg oo 1 40@1 60
Bergamont --.. 9 50@9 75
Cajeput _ 1 50@1 75
Cassia 2012 4 00@4 25
Castor 2. 1 60@1 85
Cedar Leaf -... 2 00@2 25
Citronella  -__.-- 1 25@1 50
Cloves 0 2 50@2 76
Cocoanut  __--.. 25 35
Cod Liver ___--_ 2 00@2 50
Crotop -...- Z2 00@2 26

Sandelwood, E.
eo 10 50@10 75
2

 

Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint —----.. 8 00@8 25
Sperm 1 50@1 76
Tany ~-- 9 00@9 25
Tar USP 65@ 75
Turpentine, bbl._- @ 65
Turpentine, less 72@ 85
bio sheila

eee, 6 00@6 25
Witeraveun: sweet

biveh 2). 00@3 26
Wintergreen, art 75@1 00
Worm Seed .._. 6 00@6 26
Wormwood  ___. 9 00@9 25

Potassium
Bicarbonate ---. 35@ 40
Bichromate ..... 16@ 26
Bromide: oo. 69@ 85
Bromide ......__ 54@ 71
Chlorate, gran'd 23@ 30
Chlorate, powd.

Gr Afe. __.._. 16@ 25
Cyanide __...... 3s0@ 90
Todide) 4 36@4 55
Vermanganate -. 20@ 3v
Prussiate, yellow 40@ 50
l’russiate, red @ 7
Sulphate __..- 35@ 40

Roots
Alkanet) 200 30@ 35
Blood, powdered_ ae 40
Calamus 7. 35@ 75
Elecampane, pwd. 25@ 30
Gentian, powd.._. 20@ 30
Ginger, African,

powdered _..... 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,

powdered  ___..-_ 45@ 60
Goldenseal, ‘pow. @8 00
Ipecac, powd. — @6 00
Licorice ..0. 35@ 40
Licorice, powd... 20@ 30
Orris, powdered. 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd.-.- @1 00
Rosinwood, powd. @ 40
Sarsaparilla, Hond.

ground —__. @ 9
Sarsaparilla ‘Mexican,
Giveerme .......... 32@ 62
Senta 35@ 40
Squills, powdered 800 70
Tumeric, powd... 20@ 25
Valerian, powd._- @1 00

\eeds
AIO @ 36
Anise, powdered 35@ 40
Bird, tp 22 13@ 17
Camary 2.0 0@ 16
Caraway, Po. .30 25@ 30
Cardamon .__... 5@4 00
aoe pow. .30 7 25

Py 15@ 20
Fennell .....__ 25@ 40
Wiay 7@ 15
Flax, ground ._... 7@ 156

Foenugreek, pwd.
FGI 8 15

Lobelia, powd. _. @1 60
Mustard, yellow 17@ 26
Mustard, black.. 20@ 25
Foupy ..... 15@ 30
Qumice —....- 1 = 50
ANG) 220 15@ 20
Sabadilla -.__... 60@ 70
Sunflower ease 11%@ 15
Worm, American 30@ 40
Worm, Levant — 5 00@6 25
Tinctures

Aconite __---.... @1 80
Aloes (8 @1 56
Ayiica 3... .... @1 44
Asafoetida - .... @2 28

June 8, 1927 MICHIGAN TRADESMAN 27
) _ . .
so that danger of jobless men would method reported by Drs. H. J. Corpet WHOLESALE DRUG PRICE CURREN 1!
be decreased ten fold. and Nao Uyel, of this city, at the con-
This time, which is surely coming, vention of the American Society of Prices quoted are nominal, based on market the day of issue.
may not usher in the millenium, but Clinical Pathologists. Experiments
it will raise the burdens of labor and with the method have not yet been Acids Cotton Seed -._. 1 25@1 45 Belladonna -_~-- 2 S
make a million hearts happy where completed. Dr. Corper, however, be- Borie (Powd.) .. 12%@ 20 Cubebs --------- 6 50@6 75 Benzoin -------- @2 28
1; : he statc ler the Boric (Xtal) 15 @ 25 Bigeron 7 50@7 75 Benzoin Comp’d. @2 40
there is but one happy now. leves that the potato, under : Ca bole “" @ @ Bucaivptus .....1 96@1 G6 Buchu @2 16
No gp of the farmers not meeting peculiar method which he employs, a ee 53 @ 70 Hemlock, pure-. 2.00@2 25 Cantharadies —-- @2 52
the change in good order. The soil will prove as responsive to the srowth inusiatic .... 44@ 8 ine a ; be : cao ee 3 =
: : u ; uniper Wood . mtecny
tiller has long been a slave to work. — of the bacilli as the guinea Pig. Should ae ee ad 2 lard. ate. 1a Cn @2 16
Now that the world is filled with new — the method be so perfected, the potato ae 3%@ 8 Lard, No. 1 -... 1 25@1 40 Colchicum __---- @1 80
farm machinery which does away with method would be more desirable, since tartaric 0. 48 @ 56 Lavender Flow.. 6 00@6 25 Cubebs --.------ @2 16
more than half the labor, the work of — physicians find no pleasure in inocu- La Gar’n_ ae = Biaiveile oe 3 .
the farmer will be from seven until. lating guinea pigs, caring for them, Aulimasta ta 2 a ax
noon each day, instead of from sun to and watching them to see if they de- water, 26 deg... 06 @ 16 Linseed, boiled, bbl @ 93 Guaiac, Ammon.. @2 04
sun as has been supposed to be the velop tuberculosis. The widespread Water, 18 deg... 054%@ 13 Linseed, bid, less 1 00@1 13 Iodine ---------- @1 25
eu a Ke ot] ld Water, 14 deg.-. 044%@ 11 Linseed raw, less 97@110 Iodine, Colorless. @1 60
case in the past adoption of the potato method woulc . &
TI t day | hours of labor free from sacrifice thousands of Carbonate -.-... 20 @ 2 —— artifil. *, 551 = ton, Cle, 2... ot rr
ie great day, when hours of ke : c : : Chloride (Gran. 09 @ 20 eatsfoot -.---- Bie ..._....---«
will be cut to a minimum, is fast ap- guinea pigs which are now used in os pure cou © tee OO Merk ¢ =
aoe Tie 7 ; 2 se tests. Olive, alaga, Nux Vomica -..-.
proaching. When _ that day comes these tests Galsacne oe ahs o¢
what a joy wave will sweep over this ho ein ie conta 100@1 25 Olive, Malaga, Gum Caos @1 44
world of ours. How peoples of all 81 . Fir (Canada) -. 2 75@3 00 as 2 85@3 25 Opium, Decdors'd @5 40
lands will rejoice that stern, hard labor A country preacher in Alabama, a Ee (Oregon) -- : oa . Grane. Sweet . 5 “ee * Rhubarb —_._..... @1 92
| Ed : a A aus ere as. , -
has been reduced to a minimum and dusky divine by the name of Williams, poly 77777777777 2 00@2 25 Oeieaouiy et i 00@1 20
that days of recreation and enjoyment jticed a new face in his congregation, Pennyroyal -... 3 25@3 60
will outnumber those of labor. ed ce. die scree wae ended he Sarke Popperraint "de Seen ae Paints
The churches in that day will have ‘ | =o ose, pure __ Suet veka tee
their innings, since it will not be neces- hurried down to greet the newcomer. Cassia (ordinary). 25@ 30 Rosemary Flows 1 25@1 60 , y %@

Lead, white dry 144%@156

Lead, white oil__

144%@15

Ochre, yellow bbl. @ 2%

Ochre, yellow less

Red Venet’n Am. 3%@ 7
ee — Eng. 4@ 8
rotty ... 5@ 8
Whiting, bak 2. @ 4%
White .......... 5%@ 10
L. H. P. Prep... 2 90@3 05
Rogers Prep. -. 2 90@3 05
Miscellaneous

Acetanalid ..... 67@ 75
Ala... 08@ 12
Alum. powd. and

ground _....... @ 15
Bismuth, Subni-

trate 2 3 03@3 24
Borax xtal or

powdered -... 07@ 12
c cantharades, po. 1 50@2 00
Calomel _...... 2 70@2 91
Capsicum, pow’d 35@ 40
Carmiiie ......__ 7 00@7 60
Cassia Buds _... 35@ 40
Cloves 2 50@ 565
Chalk Prepared. 14@ 16
Chloroform .... 51@ 60
Chloral Hydrate 1 20@1 50
Cocaine: 2... 12 10@12 80
Cocoa Butter  ... 90
Corks, list, less. 40-10%
Copperas  .....~ 2 »p 10
Copperas, Powd. 4 10
Corrosive Sublm 2 21@2 42
Cream Tartar 3344 @42
Cuttie bone ..... 40 60.
Wextrine _....._ 6 15
Dover’s Powder 4 00@4 50
Emery, All Nos. 10@ 15
Ksmery, Powdered @ 165
Epsom Salts, bbls. @ 3%
Epsom Salts, less 3%@ 10
Ergot, powdered _. @3 50
Flake, White —. 15@ 20

Gelatine

Formaldehyde, Ib. ee
80@

Glassware, less 55%.
Glassware, full case 60%.

Glauber Salts, bbl. 0%
Glauber Salts less 4@

Glue, Brown --. 30
Glue, Brown Grd 1 20
Glue, Whte -... 27%@ 35
Glue, white grd. 25@ 35
Giveerina 22 32@ 62
One .oo 10@ 85
J6GINe 6 45@7 00
lodoformn —.. 8 00@8 30
Lead Acetate _. 20@ 380
Mace @1 60
Mace, powdered. @1i 60
Menthol ___.__._ 7 80@8 50
Morphine _... 11 1801 93
Nux Vomica —... 30

Nux Vomica, pow. 160 25
Pepper black, pow. 40@ 60
Pepper, White, pw. 55@ 60
Pitch, Burgudry 20@ 25
Quessia 12 16
Quinine, 6 oz. cans 69
Rochelle Salts — po 35
Sacharine -___.. 2 60@2 76
Salt Peter _...... 11@ 22
Seidlitz Mixture. 30@ 40
Soap, green .... 15@ 30
Soap mott cast. 22%@ 26

=, white castile
ee aes @15 00

aan white castile
less, per bar -. 1 60
Soda Ash ..----- 10
Soda Bicarbonate 3%@ 10
Soda, Sak ....... 02%@ 08
Spirits Camphor @1 20
Sulphur, roll -... 34%@ 10
Sulphur, Subl. -. 120 10
Tamarinds __.... 20@ 26
Tartar Emetic .. 70@ 15
Turpentine, Ven. 50@ 75
Vanilla Ex. pure 1 60@2 00
Vanilla Ex. pure 2 25@2 60
Zinc Sulphate _.. 0#@ 11

 

 

 

 

 

28 MICHIGAN TRADESMAN June 8, 1927
GROCERY PRICE CURRENT iti! Withusac cura
eechnu intergreen_ 7 CIGARS Pack 14 oz 17
a f : Beechnut Peppermint ~- 70 G. J. Johnson’s Brand poniregige or
These quotations are carefully corrected weekly, within six hours of mail- Beochant Spearmint ... 70 G. J. Johnson Cigar, Greek, Bulk, Ib. ---— u
ing and are intended to be correct at time of going to press. Prices, however, seb aac Wrigieys _. = oS ee Dates
are liable to change at any time, and country mercharts will have their orders Spearmint, Wrgileys __ 65 King Edward -_____ 37 69 Dromedary, 36s ---- 6 76
filled k 4 guicy Prot oo 65 Master Piece, 50 Tin. 35 00
at market prices at date of purchase. Wrigley’s P-K ___----- 65 Canadian Club -_---- 35 00 Peaches
aon Me OC HONO + -----.------------ 66 Lite Tom _.... 37 60 Evap. Choice ~------ 21
a : SSS SSS = eaberry _..------..... 65 Tom Moore Monarch 75 00 Evap. Ex. Fancy, P. P. 30
ADVANCED DECLINED Tom Moore Panetris 65 00
COCOA. T. Moore Longfellow 95 00 Peel

Olives

Pork

 

 

AMMONIA
Arctic, 10 oz., 3 dz. cs.
Arctic, 16 oz., 2 dz. cs.
Aretic, 32 oz., 1 dz. cs.
Quaker, 36, 12 oz. case 3 85

 

10 Ib. pails,
15 lb. pails,
25 Ib. pails,

per doz.
per doz. 11 95
per doz. 19.15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 36
Queen Flake, 16 oz., dz 2 25

Royal, 10c, doz. ---- 9b
Royal, 6 oz., do. -.-. 2 70
Royal, 12 oz., doz. -_ 5 20
Royal, ib: 20
Rocket, 16 oz., doz.-. 1 26
K. C. Brand

Per case
10c size, 4 doz. ------ 3 70
15c size, 4 doz. ------ 5 60
20c size, 4 doz. -_---- 7 20
25c size, 4 doz. __---- 9 20
50c size, 2 doz. ------ 8 80
80c size, 1 doz. ------ 8 85
10 Ib. size, % doz. _--- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
eash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.
BLUING

The Original

Condensed

 

BREAKFAST FOODS

Kellogg’s Brands.
Flakes, No. 136
Flakes, No. 124 2 85
Flakes, No. 102 2 00

Corn
Corn
Corn
Pep,
Pep,
Krumbles, No. 424 ... 2 70
Bran Flakes, No. 624 2 25
Bran Flakes. No. 602 1 50

Post’s Brands.
Grape-Nuts, 24s -.--- 3 80
Grape-Nuts, 100s ---. 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 9 5 00
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 25
Postum Cereal, No. 1 2 70

Post Toasties, 36s -- 2 85

Post Toasties, 24s -. 2 85

Post’s Bran, 24s ---- 2 70
o_One

Sawe, don. _.--_-.__ 5 25

Standard Parlor, 23 lb. 8 25
Fancy Parlor. 23 lb... 9 25
Ex Fancy Parlor 25 Ib. 9 75

Ex. Fey. Parlor 26 Ib. 10 00
| Ae eRe ee 1 75
Whisk, Wee 2 76
BRUSHES
Scrub
Solid Back. & in. __.. 1 50
Solid Back, 1 in. _-.. 1 75
Pointed Ends -------- 1 26

Stove
Saeter: 1 80
No. 60... 2 00
Pepe 2 60

Shoe
No. 40 2 26
No. 2) 3 00

BUTTER COLOR
Dandelion __ — 2 85
CANDLES

Electric Light, 40 Ibs. 12.1

Plumber, 40 Ibs, —---- 12.8
Parattine, 68 ._...____ 14%
Paraffine, 12s —...--~- 14%
waekiney 40

Tudor, 6s, per box  _. 30

CANNED FRUIT
Apples, 3 lb. Standard 1 50

Apples, No. 10 -. 4 50@5 76
Apple Sauce, No. 10 8 00
Apricots, No. : 1 75@2 00
Apricots, No. 2 ~----- 00

Apricots, No. i 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 8 50
Blueber’s, No. 2 2 00@2 75
Blue berries, No. 10_. 14 00

Cherries, No. 2 --.. 3 75
Cherries, No. 214 ---- 4 25,
Cherries, No, 10  .- 14 00

Loganberries, No. 2 -. 3 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@2 10
Peaches, No. 1, sliced 1 26
Peaches, _ .

Peaches, 2% Mich 2 2 20
Peaches, a Cal. 3 00@3 25
Peaches, 10, Mich. —_ 8 50
Pineapple, Sal 1 6
Pineapple, 2 sli. ----- 2 60
P’apple, 2 br. sl. -... 2 40
P’apple, 244, sli. -—--- 3 00
P’apple, 2, cru. ----- 2 60
Pineapple, 10 cru. -. 9 Gf
Pearm, No. 2 .....-_- 3 15
Pears, No. 2% ------ 50
Plums, No. 2 _. 2 40@2 50
Plums, No. 2% -.----- 90

Raspberries, No. 2 blk 3 26
Raspb’s, Red, No. 10 13 60
Raspb’s Black,

Ne 1 12 60
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH
Clam Ch’der, 10% oz.
Clam Ch., No. 3
Clams, Steamed, No, 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0z.-
Chicken Haddie, No. 1
Fish Flakes, small --

Cod Fish Cake, 10 oz. 1 35
Cove Oysters, 5 oz. ~ 1 65
Lobster, No. %, Star 2 90
Shrimp, 1, wet -..___ 00

Sard’s, % Oil, Key --
Sardines, % Oil, k’less
Sardines, % Smoked
Salmon, Warrens, %s
Salmon, Red Alaska
Salmon, Med. Alaska
Salmon, Pink Alaska 1
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 2
Sardines, Cal. __ 1 65@1 80
Tuna, %, Albocore .. 95
Tuna, \s, Curtis, doz. 2 20
Tuna, %s, Curtis, doz. 3 50
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT

Bacon, Med. Beechnut
Bacon, Lee. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast ~--.
Beef, No. 2%, Qua. sli.
Beef, 3% oz. Qua. sili.
Beef, 5 oz., Qua. sll.
Beef, No. 1, B’nut, sli.
Beefsteak & Onions. s 3 45
Chili Con Ca., 1s 1 35@1 45
Deviled Ham, %s--- 2 20
Deviled Ham. %s --- 3 60
Hamburg Steak &

Onionk, No. 1 3 16
Potted Beef, 4 oz. -.. 1 10
Potted Meat, % Libby 52%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 865
Vienna Saus., No. % 1 45
Vienna Sausage. Qua. 95
Veal Loaf, Medium -_ 2 66

bo C1 po SF BO ho Co GO BO Go bt
oo
oa

wm DO DS pt GO 68 C1 OO

Baked Beans
Campbells, le free 5 -. 1 16

Quaker, 18 oz. —.__. &5
Mremont, No, 2 110
Shider, No. 1 95
Saiccr, NO. 2 ..-—.. 1 25
Van Camp, small ..-_ 86
Van Camp, Med. -... 1 16

CANNED VEGETABLES.

Asparagus.
No. 1, Green tips ~.. 3 76
No, 2%, Large Green 4 50

W. Beans, cut 2 1 45@1 76
W. Beans, 10 7 60
Green Beans, 2s 1 45@2 25
Green Beans, 10s -. @7 60
L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s, Soaked 96
Red Kid, No. 2 -.. 26
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 2%
Beets, No. 3, cut --. 1 60
Corn, No. 2, stam. - 1 10
Corn, Ex. stan. No. 2 1 36
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 _. 8 00@10 75
Hominy, No .3 1 00@1i 16
Okra, No. 2, whole __ 2 00
Okra, No. 2, cut --. 1 66
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 45
Mushrooms, Hotels -- 35
Mushrooms, Choice, 8 oz. 40

Mushrooms, Sur Ktra_ 60
Peas, No. 2, E. J. ..-- 1 66
— 2, Sift,

June 2 1 85

&,
Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 35@1 66
Pumpkin, No. 10 4 00@4 76
Pimentos, %, each 12@14
Pimentoes, %, an 27
Sw’t Potatoes, No. 23% 2 25
Sauerkraut, No.3 1 35@1 50
Succotash, No. 2 1 —_ 50

Succotash, No. 2, glass 2 80
Spinach, No. 1 ----- 1 26
Spnach, No. 2-- 1 “60@1 90
Spinach, No. 3. 2 25@2 560
Spinach, No. 10. 6 50@7 4
Tomatoes, No. 2 1 20@1 3
Tomatoes, No. 3, 1 90@2 25
Tomatoes, No. .. @s 00
CATSUP,
B-nut, small —..------ 1 90

Lily of Valley, 14 oz.-. 2 60
Lily of Valley, % pint 1 75

   
 

Paramount, 24, 8s ---- 1 40
Paramount, 24, 16s .. 2 36
Paramount, Cal. 38 0
Sniders, § oz. ________ 1 75
Sniders, 16 oz. ~.------ 2 55
Quaker, 8% oz. ------ 1 30
Quaker, 10% oz. __— 1 46
Quaker, 14 oz. __---- 1 90
Quaker,

Gallon Glass 13 00
Quaker, Gallon Tin __ 9 00

CHILI SAUCE

Snider, 16 oz. ....._- 3 30
Suicer, § of 2 30
Lilly Valley, 8 oz. -. 2 25
Lilly Valley. 14 oz. -. 8 26

OYSTER COCKTAIL.

Sniders, 16 oz. ~_---.-- 3 30
Sniders, 8 o£. 2 30
CHEESE.
Rogier 2 65
Kraft, small items 1 65
Kraft, American --. 1 65
Chili, small tins -- 1 65
Pimento, smal] tins 1 65
Roquefort, sm. tins 2 25
Camembert, sm. tins 2 25
Daisies 2 26
Lonenor a6
Michican Fiat __....... 25
New York New 1926 __ 32
Sap see
IG ee a1
CHEWING GUM.
Adams Black Jack __-- 65
Adams Bloodberry —___. 65
Adams Dentyne _ eS

Adams Calif. Fruit ____ 65
Adams Sen Sen ------- 65

Droste’s Dutch, 1 Ib._. 8 50
Droste’s Dutch, % lb. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chocolate Apples ---- 4 50
Pastelles, No. 1 ---12 60
Pastelles, % Ib. ~----- 6 60
Pains De Cafe __-_- 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles 2 15
1 lb. Rose Tin Bon

Bons oo —18 00
7 oz. — Tin Bon
Bone: es 9 00
13 oz, ‘ae De Cara-
66 13 20
12 oz. Rosaces -.-..- 10 80
% ib. Bosaces ___. 7 80
% lb. Pastelles -_---- 3 40
Langues De Chats -. 4 80
CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas, %s ---. 35
COCOANUT
Dunham's

15 Ib. case, %s and %s 48
15 Ib. case, %S -------- 47
15 ib. case, %48 —------- 46

CLOTHES LINE.
Hemp, 50 ft. -.._ 2 00@2 25
50@4 00
ea 2 25

3 50@4 00

eS Cotton,
Cone 3

Braided, 560 ft.

Sash Cord

 

HUME GROCER CO.

ROASTERS
MUSKEGON, MICE

 

COFFEE ROASTED
1 Ib. Package

Moernse . 32%
ddberty 22. 24

Quaker 2. 394%
Nogrow 22.0 374%
Morton House ~.----_- 438%
Rene oo 344%
Royal Club 381%

McLaughlin’s Kept-Fresh

Vaccum packed. Always
fresh. .Complete line of
high-grade bulk _ coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee.
1 Ib. tins
3 Ib. tins

Coffee Extracts
M. Y., per 100 _.- 12
Frank’s 50 pkgs. _. 4 25
Hummel’s 50 1 Ib.

CONDENSED MILK
Leader, 4 dos. _._... 6 76
Eagie, 4 doz. __--..... 9 00

MILK COMPOUND
Hebe, Tall, 4 doz, —. 4 60
Hebe, Baby, 8 do. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby __---- 3 50

EVAPORATED MILK

Quaker, Tall, 4 doz. -- 4 90
Quaker, Baby, 8 doz. 4 80
Quaker, Gallon, % doz.

Carnation, Tall, 4 doz. 5 15
Carnation, Baby, § dz. 5 05
Oatman’s Dundee, Tall 5 15
Oatman’s D’dee, Baby 5 00

Every Day, Tall _.-- 5 00
Every Day, Baby ---- 4 90
Pet Tat 5 15
Pet, Baby, $= os. 5 05
Borden's Vall 15
Borden’s Baby ------- 5 05
Van Camp. Tall __.._ 4 90

Van Camp. Baby --. 3 76

Webster Cadillac _._. 75 00
Webster Knickbocker 95 00

Webster Belmont... 110 00
Webster St. Reges 125 00
Bering Apollos --.. 95
Bering Palmitas -. 116 00
Bering Delioses __.. 120 00
Bering Favorita -_-. 135 00
Bering Albas ------ 150 00
CONFECTIONERY
Stick Candy “
Standard 20

Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20

 

Mixed Candy
Kindergarten
Lesger _
~~ i. OO, 4g
French Creams --_.---- 16
Paris Creams oo 17
enocers. 220 =

Fancy Chocolates
5 lb. Boxes

Bittersweets, Ass’ted 1 75

Choc Marshmallow Dp 1 70

Milk Chocolate A A 1 80

Nibble Sticks —------_

No. 12, Choc., Light ~ 1 65

Chocolate Nut Rolls —~ 1 85
25

Magnolia Choc ------- a
Gum Drops Pails
amine: oo 16
Champion Gums --_---- 16
Challenge Gums ----- a’
Favorite oo 19
Superior, Boxes -...-- — 23
Lozenges Pails

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts 19
Malted Milk Lozenges 21

Hard Goods Pails
Lemon Drops --------- 18
O. F. Horehound dps. — 18
Anise Squares -

  

Peanut Squares ------
Horehound Tablets __-- on

Cough Drops Bxs
Putnams —._____ 1 35
Smith Bros. -.-------- 1 50

Package Goods
Creamery Marshmallows

4 oz. pkg., 12s, cart.
4 oz. pkg., 48s, case 3 40
Specialities
Walnut Fudge -------- 23
Pineapple Fudge ------- 22

Italian Bon Bons ~---.- 17
Banquet Cream Mints_ 28
Silver King M.Mallows 1 35

Bar Goods

Walnut ue ag ~~ -5e 80
Neapolitan, 24, 5c -..--- 80
Mich. Sugar a 24, 5c 80
Pal O Mine, 24, 5c --- 80
Malty Milkies, 24, Be .. 80
Bo-Ka-To-Ka, 24, 5c —. 80

COUPON BOOKS

50 Economic grade 32 50
100 Economic grade 4 60
500 Economic grade 20 60
1000 Economic grade 37 60
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes

DRIED FRUITS
Apples

N. Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice -- 28
Evaporated, Fancy -- 33
Evaporated, Slabs -. 25
Citron
10 1b. DOK = 4@

Lemon, American . 80
Orange, American ._-. 80

Raisins
Seeded, bulk
Thompson's s'dles blk 9%
a seedless,
26 06 ee 10
Gepdsd. 15 oz.

California Prunes

90@100, 25 lb. boxes-_-@07%
60@70, 25 lb. boxes_-@10%

50@60, 25 lb. boxes_-@11
40@50, 25 lb. boxes--@12
30@40, 25 lb. boxes--@15
20@30, 25 lb. boxes_-@21

FARINACEOUS GOODS

Beans
Med. Hand Picked -- 07
Cal. Limas —.---_--—— 09
Brown, Swedish ------ U0
Hed Kidney —_-.------ 0%
Farina
24 packages -------- 2 50
Bulk, per 100 lbs. ---- 06%
Hominy
Pearl, 100 lb. sacks _- 3 50
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30

9 oz. package, per case 2 60

Bulk Goods

Elbow, 20 Ib. aoe
Egg Noodle, 10 lbs. — 16

Pearl Barley

Chester —...-_..__-- 4 50
0000 22 7 00

le Grits _.______- 5 00
Peas

Scotch, lb. ----------- 05%

Split, lb. yellow ------ 08

Split green ---------- 08
Sage

East India ------------ 10
Tapioca

Pearl, 100 Ib. sacks -- 09

Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -. 3 50

FLAVORING EXTRACTS

JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

Same Price

 

% oz. 1 35
1% oz. 1 80
2% oz. 3 20
31% oz. 5 00
2 oz, 8 00
4 oz. 5 75
8 oz. 9 60

2% Ounce

Taper Bottle

50 Years Standard.
Jiffy Punch

3 doz. Carton ___._.___ 2 36
Assorted flavors,

FLOUR
Vv. C. Milling Co. Brands
ifiy White 2... 9 90
Harvest Queen -_---- 9 80
Yes Ma’am Graham,
50a 2 4u

FRUIT CANS
F. O. B. Grand Rapids

Mason
Half oint 2 7 50
One pint <2. 7 76
One quart 2 9 10
Walf gallon 12 15
ideal Glass Top.
Halt pint. 2s 9 00
One gmt 2. 9 30
Qne quart -. oo 11 15
Hatt ealion <2... 15 40

 

sggaigneteatea Ss

 

co eemrounasre

 

 

 

 

 

 

 

se pppeactaenumie

cree reniagsrt

 

+

ae

 

eoooooom

 

0
6

5

 

 

 

 

0
5)

10

pry ne tng

 

 

June 8, 1927

GELATINE

aS

 

re

PF

ws

‘hs

\

SV
26 oz., 1 doz. case -. 6 00
3% oz., 4 doz. case.. 3 66
One doz. free with 5 cases,
Jelio-O, 3 doz... ..-- 3 45
Minute, 3 doz. ________ 4 05
Plymouth, White -_-- 1 55
Quaker, 8 doz. _----- 2 55
JELLY AND PRESERVES
Pure, 30 Ib. pails ----3 30
Imitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 1 10
Buckeye, 18 oz., doz. 2 00

JELLY GLASSES
8 oz., per doz.

OLEOMARGARINE
Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 ib. 2 21
Nucoa, 2 and 5 Ib. -- 20%
Wilson & Co.’s Brands
Oleo
Certified 0... = 24
re ee 18
Snectal ol -. 19
MATCHES
Swan, 146) 75
Diamond, 144 box ---- 00
Searchlight. 144 box-. 6 00

Ohio Red Label, 144 bx
Ohio Blue Tip, 144 box
Ohio Blue Tip, 720-1¢

TO DE
>
S

Blue Seal, 144 _----- 60
Reliable, 144 -.------ 35
Panerai, 144 _..-....__.- gn

Safety Matches
Quaker, 5 gro. case__ 4 25

MINCE MEAT

None Such, 4 doz. -- 6 47
Quaker, 3 doz. case -- 3 60
Libby, Kegs, wet, l(b. 22

MOLASSES
Molasses in Cans

Dove, 36, 2 Ib. Wh. L.
Dove, 24, 2% lb Wh. L.

5

5
Dove, Lg 2 lb. Black 4 30
Dove, 24, 2% Ib. Biack 3 90
Dove, “5 10 Ib. Blue L. 4 45
Palmetto, 24, 2% Ib. 5 75

NUTS Whole

Almonds, Tarragona__ 27
Brazil, New 20
Fancy Mixed __------- 23
Filberts, Sicily —-_-_- 22
Peanuts, Virginia Raw 09%
Peanuts, Vir. roasted 10%
Peanuts, Jumbo, rstd. 19%
Peanuts, Jumbo, std. 12%
Pecans, 3 star ------ 20
Pecans, Jumbo __---- 40
Pecans, Mammoth ~-- 50

Walnuts, California __ 38
Salted Peanuts

 

Haney, No, t ot 16
Shelled

‘Almonds 002. 70

Peanuts, Spanish,

5 i) USES ___._. 12
Filberts 32
Pecans 1 05
Walnuts we

OLIVES
Bulk, 5 gal. keg 10 00
Quart Jars, dozen _ 6.50
Bulk, 2 gal. keg 50
Pint, Jars, dozen —---- 3 50
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
9 oz. Jar, plain, doz. 2 35
20 oz Jar, Fl. do.-. 4 25
3 og. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 50
9 oz. Jar, stuffed, doz. 3 &

12 oz. Jar, Stuffed,
doz. 4 50@4 75

20 oz. Jar, stuffed dz. 7 00

PARIS GREEN

 

a god 56 oo ae

PEANGT  cnslealgam

 

Bel Car-Mo Brand
241 ib. Wins
8 oz., 2 do. in case_.
15 ib. pails ..
25: 1p. pails oo
PETROLEUM PRODUC? s
._ Iron Barrels
Perfection Kerosine —-_ 13.6
Red Crown Gasoline,

Eerie VV EO oc 14.7
Solite Gasoline ~------ eat
Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6
Capitol: Cylinder ._.___ 39.1
Atlantic Red Egine_. 21.1
Winter Black --_-_.. 12.1

olarine

lron Barrels

PAGNe 65.1
Medium 3.0 65.1
Gay 2 65.1
Special heavy =... 65.1
Extra Heavy =o 65.1
Polarine 3h ou 65.1
Transmission Oil ---- 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib: -.2- 9.3
Parowax. 40, 1 Ib = 9.6
Parowax, 20, 1 Ib. .. 97

 

Semdac, 12 pt. cans 2
Semdac, 12 qt. cans 4
PICKLES

Medium Sour
Barrel, 1600 count -- 17
Half bbls., 800 count 9
5 galion, 400 count -- 4

Sweet Small
80 Galion, 3000: __-..- 42

& Gation,- 500... 8
Dill Pickles
900 Size, 48 gal. ---- 22

1100 Size, 48 gal. -- 27
PIPES

Cob, 3 doz. in bx. 1 00@1

PLAYING CARDS

Battle Axe, per doz. 2

Bieyele 222 4
POTASH

Babbitt's, 2 doz. —... 2

FRESH MEATS
Beef

Top Steers & Heif. -_ 18
Good St’rs & H’f. 154%@17

70
60

00
00
75

00
25

00
50

20

15

«1
or

Med. Steers & H’f. 15@15%

Com. Steers & H’f. 14%@15
Cows
60 ee 15
Gooq |... 14
Median 2220 13
Common 2.00 12
Veal
PPO oe ee 17
ROO 16
Medium es
amb
Sorme Lamb ._.__... 32
OO ea 30
Medium 3020 27
POG 25
Mutton
coe ... 18
Meditm oo 16
Poor 3
Pork
Light hogs -- : 12
Medium hogs .2...-. 12
Heavy hogs .. oe
Loins, Med. a 20
Butts J. ae
Shoulders a 14
pea ta a ee
eck Hones __..._...... 06
PROVISIONS
Barreled Pork
Clear Back __ 30 00@32 00

Short Cut Clear 31 00@33 00

MICHIGAN

Dry Sait Meats
D S Bellies _. 18-20@20-22

Lard
Pure In tierces -...... 13%
60 Ib. tubs -_--advance %
50 Ib, tubs _._-_-advance %
20 lb. pails ._.__-advance %
10 lb. pails _._.advance %
5 Ib. pails _-_._-advance 1
3 Ib. pails __-.advance 1
Compound tierces —-- 12
Compound, tubs —_-__. 12%
reerere
Woleene (2 16
Liver (LL 14
Pravkiort __........_.. 19
Pork ooo ___ 18@2
Veal oe 19
Tongue, Jellied | SMS 35
Headcheése —__...... 18

Smoked Meats
Hams, Cer., 14-16 Ib.
Hams, Cert., Skinned

@25%

ele tb @27%
Ham, dried beet
Mnuckies 62 |} @as

California Hams
Picnic Boiled

ae 2... 20 @22
Boiled Hams --.-- @40
Minced Hams q@igy
Bacon 4/6 Cert. _. 24 @34

Beef
Boneless, rump 28 00@30 00
Rump, new __ 29 00@32 00
Mince Meat
Condensed No. 1 car. 2 00
Condensed Bakers brick 31
Moist in glace 2.2. 6 00
Pig’s Feet

Cooked in Vinegar

m ois 2 50
% bble., 35 ibs. _-._-. 4 50
MBBS, 2205 9 00
bo By 17 00
mite, 10 We. oe 1 7G
% bbls, 40. tbs. -. & 60
<q bbis., $0 ibs. _..... 5 0C
Casings
Hogs, Med., per lb. ~.@55
Beef, round set _.-_ 23@36
3eef, middles, set_. @1 50
Sheep, a skein _--. @2 65
RICE
Fancy Blue Rose -_-. 06%
Haney tesaq 1... 09
Reet oc 03%
ROLLED OATS
Silver Flake, 1 2 Fam. 2 45

Quaker, 18 Regular --
Quaker, 12s Family --

wWwewnmret
bd.

Mothers, 12s, M’num 5
Nedrow, 12s, China —-_ 25
Sacks, 90 Ib. Jute ... 15
Sacks, 90 Ib. Cotton -- 80
RUSKS
Holland Rusk Co.
Brand
18 roll packages __-_-.. 2 30
86 roll packages ...__ 4 50
36 carton packages __ 5 20
18 carton packages —- 2 45
SALERATUS
Arm and Hammer -. 3 76
SAL SODA
Granulated, bbis. .... 1 80

Granulated, 60 Ibs. cs. 1 60
Granulated, 36 2% Ib.
pachages ..........- wie ae
COD FISH
Mica |... 15%
Tablets, % Ib. Pure _. 19%
G0 1 40
Wood boxes, Pure _. 29%
Whole Cod .. 1%
HERRING
Holland Herring
Mixed, Jaevs 25 t 1s
Mied, half bbis. ._.. 9 50
Mixed, bois 100. : 00
Milkers, Kegs 2... 2D
Milkers, half bbls. an 25
Miikers, bbis. _....- 19 00
K K KK. Norway —. 19 6¢
§ ib. pails .......... 1 a
Cut Lonech 2 1 65
Roanea 10 Ih hoxes __ 15
Lake Herring
16 Db, 100 ibs. ..2 6 Be
Mackerel
Tubs, 100 Ib. fney fat 24 50
Tubs, 50 count .. 00
Pails, 10 lb. Fancy fat 2 00
White Fish
Med. Fancy, 160 tb. 13 06

SHOE BLACKENING

2 in 1, Paste, doz... 1 a6
E. Z. Combination, dz. 1 35
Drt-Roet, Gaz. 22s 2 00
Bisoyve, Dom ........ 1 36
Shinda, dow. 2... 90
STOVE POLISH
Blackine, per doz. 1 35

TRADESMAN

Black Silk Paste, doz. 1
Enameline Paste, doz. 1
Enameline Liquid, dz. 1
per doz. 1
1
1
2

E. Z. Liquid,
Radium, per doz. _....

Rising Sun, per doz.
654 Stove Enamel, dz.
Vuleanol, No. 5, doz.

Vulcanol, No. 10, doz. 1
Stovoil, per doz. a
SALT
Coinial 26. 2 ih. ....
Colonial; d6-}4¢ —.._. 1
Colonial, Iodized, 24-2 2
Med. No. 1 Bois. .... 2
Med. No. 1, 100 Ib. beg.
Farmer Spec., 70 Ib.

Meat, 50 Ib.
Rock for ice

Packers
Crushed

 

 

cream, 100 lb., each 85
Butter Salt, 280 lb. bbl. 4 24
Biock BO ih ........ 40
3aker Salt, 280 Ib. bbl. 4 10
44. 10 1b. per bale 2. 2.45
35, 4 Ib., per bale 2 60
50, 3 Ib., per bale 2 85
24:30 Gaia “Vable. Z
me Hickecory, eo,

aEO We oe 80
Per case, 24, 2 Ibs. -. 2 40
Five case lots ...._. 2 30
Todized. 24; 2 Ibs. .... 2 40

 

SOAP

Am. Family, 100 box 6
Export, 100 pox _...... 4 ¢
Mie Jack, 608. oo 4
Fels Naptha, 100 box 5
Fiake White, 10 box 3
Grdma White Na. 10s 3
Swift Classic, 100 box 4
20 Mule Borax, 100 bx 7
Woel (100 box 6
Jap Rose, 100 box ... 7
Fairy, 100 box 2...
Palm Olive, 144 box 11
Lave, 100 bo ....- 4
Octagon 2200500 6
Pummo, 100 box .... 4
Sweetheart, 100 box 5
Grandpa Tar, 50 sm. 2
Grandpa Tar, 50 lge. 3
Quaker Hardwater

Cocoa, 12s, box __.. 2
Fairbank Tar, 100 bx 4
Trilby Soap, 100, 10c 7
Williams Barber Bar, 9s

Williams Mug, per doz,

CLEANSERS

nperyrermer set]

pe
Le

ep)

 

Black Silk Liquid, dz. 140 80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25
Peo 2 85
Climaline, 4 doz. —... 20
Grandma, 100, 6¢ -... 00
Grandma, 24 Large - 75
Gold Dust, 1006 __..- 00

Gold Dust, 12 Large
Golden Rod, 24
nk .. t Gk... ne
La France Laun., 4 dz.

CO CO me om CO oe OS ee
rn
So

Luster Box. 54 ..- 75
Old Dutch Clean. 4 dz 3 40
Octagon, GUS .... 4 00
Ringo, 404 od 8 ae
Rinse. 244.2 ae
Rub No More, 100, 10
ee lew a oe
Rub No More, 20 Lg. 4 00

Spotless Cleanser, 48,

20 Oe 85
Sani Flush, | doz. .. 25
Savouo, 4 cos. .....~ 15

Soapine,
Snowboy,

100, 32 of. ..
100, 10 oz.
Snowboy, 24 Large --
Speedee, 3 doz. ------
Sunbrite, 72 doz. ..
Wyandotte, 48

> ee hm OW
-
>

SPICES
Whole Spices

Allspice, Jamaica _.-. @24
Cloves, Zanzibar —. @40
Cassia, Canton  _..... @2Z5
Cassia, 5c pkg., doz. @40
Ginger, African ca GIG
Ginger, Cochin - . 2
Mace, Penang Laea 2oae
Mied, No. 4 ON
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 @is
Nutmegs, 105-110 @i0
Pepper, Black _...... @45

Pure Ground in ‘Bulk

Allspice, Jamaica ... @18
Cloves, Zanzibar @ 46
pest Canton @26
Ginger, Corkin @38
Mustard oe ie @3
Mace, Penang | eo 30
Pepper, Black . @50
Niutmess 2... Q@TG
Pepper, White _ @60
Pepper, Cayenne  .-- @32
Paprika, Spanish @42
Seasoning
Chili Powder, l5c _- I 35
Celery Salt, 3 oz. ..-- 95
age 2 04, .......-.. 90
Onion Salt o-oo
Gariie) .._-- . ile Soe
Ponelty, 3% 02 3 25
Kitchen Bouquet 4 50
Laurel Leaves Lo 20
Mariiram, | o4. .....- 90
Savery. 1 02%. .... 90
Mivwie, 1.04, ..2.. 90
Tumeric, 2344 of. —--.- 90
STARCH

Corn
Kingsford, 40 Ibs. -_-- 11%
Powdered, bags 4 50
Argo, 48, 1 lb. pkgs. 3 60
Cream, 48-1 Se eae
Quaker, 40-1 071%

Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Areo, 12, 3 Ib. phes. 2 96
Argo, 3, 6 1b. pees. .. 2 25
Silver Gloss, 48, 1s 11%
Elastic, 64 pkgs. ..-. 5 36
(iger. 48-1 2...) S80
ieee Go is. ~.....- 06

CORN SYRUP

Corn
Blue Karo, No. 1% -. 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 .. 313
Red Karo, No. 1% -- 2 70
Red Karo, No. 5, 1 dz. 3 71
hed Karo, No. 16 .. & 61

imit. Maple Flavor

Orange, No. 1%, 2 dz. 3 15
Orange, No. 5, 1 do. 4 4
Orange, No. 10 ...... 4 21

Maple.

Green Label Karo,
Green Label Karo . 5 19
Maple and Cane
Mayflower, per gal. 1 55
Maple
Michigan, per gal. 2 40
Welchs. per gul. 2 80
TABLE SAUCES
Lea & YTerrin, large 6 00
Lea & Perrin, small... 3 35
Poroet 4.3.2... 5 6G
Royal Mint Seay 2 40
abascs, 2 02. —...-.-4 4 25
Sho You, 9 oz., doz. 2 7
Bak, WEEG conse saae 5 20
ik Se

Capers, 2 0%

 

 

rate To a |

lOrtaetr ict: mecele

Stimulating and

Speeding Up
Cooky Sales

|
|
|
|
|

Obtainable from Your _
Wholesale Grocer

Zion Institutions & Industries

Baking Industry

rary

TEA
Japan
Medium usual aaaree
Choice ee _. 37@46
Paney:. 0 BAe
No. 1 Nibbs si Sdbicteb ies 54
i th. pke. Sitting ...... 13
Gunpowder
Chialee 2 ee
Fancy co Ladies On
Ceylon
Pekoe, medium —........ 57
English Breakfast
Congou, Medium a
Congou, Choice 35@36
Congou, Fancy 42@43
Oolong
Medium 2.5.00. chenenman cai 39
Choice a
Fancy ae ae
TWINE
Cotton, 3 ply cone -... 33
Cotton, ply — oa ae
Wool, 6 ply a oe
VINEGAR
Cider, 40 Grain ...- _ ae
White Wine, 80 grain__ 26
White Wine. 4 grain 20
WICKING
No. 0) per gréss ..... 15
No. 1, per gross .... |
Na. 2, per groas .... 1 &
No. 3, per gross on a Oe
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 v0
Rayo, per Coz. an 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles ...... 1 16
Bashels, narrow band,
wood handles ....-. 1 80
Market, drop handle_ 90
Market, single handle. 95
Market, extfa __..... 1 60
Sint; Wwrge 1.4.4... 8 50
Spint, medium —_.... 7 6!
Splint, smali _....._... € 50
Churns
Barrel, 5 gal., each 2 40
Barrel, 10 gal., each... 2 55
$ to 6 gal., per gal. .. 16
Pails
10 qt. Galvanized _... 2 40
12 qt. Galvanized _... 3 60
14 qt. Galvanized .... 3 00
12 qt. Flaring Gal. Ir. & 00
10: at. Tin Dairy 4 @
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, 6 holes .. 65
Hat wood 20000 1 00
Rat. apring .......... 3 6
Mouse, sprig ......- 30
Tubs
Large Galvanized wwe
Medium Galvanized .. 7 25
Small Galvanized - 6 50
Washboards
tanner, Globe oe oe
Brags, singié ......... 6 00
CAMS, GINSIE _....c1cee 6 00
Double Peerless  -_... 8 60
single Peerless ...... 7 60
Northern Queen -.--. 6 60
Universal ee co Oe ae
Wood Bowls
13 in. Butter 8 06
16 in, Butter _...... 9 00
17 Wc Bitter ........ 18 @
19 in. BUCtEr ooo. 25 00

WRAPPING PAPER

libre, Manila, white. 05%
No t Fieve kw... 08

Butchers YF. uu. 06%
Kran _........ i. Ge
Kraft § Stripe (lien eat .- 09%

YEAST CAKE

Magic, 24. ou 2 ae
Sunlight, 3 dot. —.««.« 2 70
Sunlight, 1% doz. ..1 3%
Yeast Foam, 3 doz. -. 2 70
Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED

Fleischmann, per doz. 39

30

MICHIGAN

TRADESMAN

June 8, 1927

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids. May 27—On this day was
held the first meeting of creditors in the
matter of Robert A. Slaughter, Bankrupt
No. 3151. The bankrupt was present in
person and represented by attorneys
Cross, Foote & Sessions. No creditors
were present or represented. The bank-
rupt was sworn and examined without a
reporter. The first meeting then adjourn-
ed without date, and the case has been
closed and returned to the district court
as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Gertrude Ruggles Beam, Bankrupt No.
3160. The bankrupt was present in per-
son and represented by attorneys Corwin.
Noreross & Cook. No creditors were pres-
ent in person. Certain creditors were rep-
esented by C. W. Moore, agent. Claims
were proved and allowed. The bankrupt
was sworn and examined, without a re-
porter. C. W. Moore was named trustee,
and his bond placed at $1,000. The first
meeting then adjourned without date.
The assets in this case were sold to Marie
Snelling for $275. An order for the pay-
ment of expenses of administration has
been made.

On this day also was held the first
meeting of creditors in the matter of
Jacob D. Kirkhuff, Bankrupt No. 3152.
The bankrupt was present in person and
represented by Knappen, Uhl & Bryant,
attorneys. Creditors were present in per-
son. Claims were proved and allowed.
The bankrupt was sworn and examined,
without a reporter. C. W. Moore was
named trustee and his bond placed at
$1,000. The first meeting then adjourned
without date.

On this day also was held the first
meeting of creditors in the matter of
Donald H. Starks, Bankrupt No. 3149.
The bankrupt was present in person and
not represented. No creditors were pres-
ent or represented. Claims were proved,
but not allowed. The bankrupt was sworn
and examined without a_ reporter. No
trustee was appointed. The first meeting
then adjourned without date.

On this day also was held the first
meeting of creditors in the matter of Mike
J. Nowicki, Bankrupt No. 3153. There
were no appearances. The first meeting
then adjourned to May 31. At the ad-
journed first meeting the bankrupt was
present in person and represented by R.
L. Newnham, attorney. No creditors were
present or represented. Claims were
proved, but not allowed at this time. The
bankrupt was sworn and examined with-
out a reporter. No trustee was appointed,
The first meeting, as adjourned, then
adjourned without date.

June 1. We have to-day received the
schedules, reference and adjudication in
the matter of Jean Keefe, Bankrupt No.
3170. The matter has been referred to
Charles B. Blair.as referee in bankruptcy.
The bankrupt is a resident of Kalamazoo,
and her occupation is that of running
a women’s ready to wear shop. The
schedules show assets of $635.75 of which
$100 is claimed as exempt. with liabilities
of $6,763.36. The court has written for
funds and upon receipt of the same the
first meeting of creditors will be called,
and note of the same made herein. The
list of creditors of said bankrupt are as
follows:

City of Kalamazoo, Kalamazoo . $ $3.41

Barnett & Effrase, New York _ 29.95
Graceline Stout Dress Co., N. Y. 14.75
Kornhander & Kane, New York ~~ 115.45
Orange Mfg. Corp., New York City 261.50
Sheinberg & Price, New York ~--1,275.00
John H. McLaughlin, Piladelphia 86.43
McQueen Co., Cleveland —_-_------ 500.00
Samuel W. Weiss & Co., Chicago__ 112.25
Marshall-Field & Co. Chicago ~_-- 193.13
Gilmore Bros., Kalamazoo ___-._-. 119.41

J. R. Jones Sons & Co., Kalamazoo 386.81

Paris Cleaners, Kalamazoo oe
Streng & Zinn Co., Kalamazoo —___ 116.03
P. D. Robertson, Inc., Kalamazoo 46.50
Kal. Engraving Co., Kalamazoo __ 37.35
Nazareth Academy, Kalamazoo —__ 146.00

Mrs. Annie Dillinham, Kalamazoo 1,179.46
A. Botting, Grand Rapids __-_--- 500.00
Kal. City Sav. Bank, Kalamazoo__ 900.00
William Fels Co., Inc., New York 57.02
Deutz & Ottinger, New York 2 383.50
Lawrence Silver & Co., New York 124.50
June 2. We have to-day received the
schedules, reference and adjudication in
the matter of Glen Snyder, Bankrupt No.
3171. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Grand Rap-
ids, and his occupation is that of a car-
penter. The bankrupt’s schedules show
assets of $320 of which the full amount
is claimed as exempt, with liabilities of
$813.73. The court has written for funds
and upon receipt of the same the first
meeting of creditors will be called, and
note of the same made herein. The list
of creditors of said bankrupt are as fol-
lows:
Liberal Credit Clo. Co.. Grand R. $ 40.00
Prange’s Credit Dept. Co., G. R. 7.00
Industrial Mortgage & Investment

Co., Grand Rapids __ a . 112.00
John S. Noel, Grand Rapids - 67.00
Prudential Insurance Co., G. R. __ 90.00
Dr. A. B. Smith, Grand Rapids -~ 103.00

Dr. C. F. Karshner, Grand Rapids 15.00

Dr. E. B. Anderson, Grand Rapids 64.45
Dr. Earl J. Byers, Grand Rapids -- 10.00

Dr. Eugene N. Nesbitt, Grand R. 16.00
Elzinga Milk Co., Grand Rapids-. 21.15
Joe’s Place, Grand Rapids _.------ 11.35
Mills & Healey, Grand Rapids __-. 46.28
Edgewood Dairy, Grand Rapids __-- 35.00
Rays Grocery, Grand Rapids —----- 30.00
Charles Phelps, Grand Rapids ---. 15.00
Dr. V. L. Bell, Grand Rapids -._ 40.00
St. Mary’s Hospital, Grand Rapids 80.00

M. N. Paris, Grand Rapids ------ 7.50

June 2. We have to-day received the
schedules, reference and adjudication in
the matter of Jay Butler, Bankrupt No.
3172. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Cedar
Springs, and his occupation is that of a
blacksmith. The schedules show assets
of $1,270 of which $900 is claimed as ex-
emt, with liabilities of $529. The court
has written for funds and upon receipt of
the same the first meeting of creditors
will be called and note of the same made
herein. The list of creditors of said bank-
rupt are as follows:

Elmer Holiday, Cedar Springs __--$ 35.00

Dr. Charles W. Brayman, Cedar
Sorises oo 25.00

George Hall, Cedar Springs ------ 25.00

Benjamin Walbridge, Cedar Springs 300.00
Thompson & Temple, Grand Rapids 65.00

June 2. We have to-day received the
schedules, reference and adjudication in
the matter of Joseph Boos, Bankrupt No.
3178. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Grand Rap-
ids, and his occupation is that of a la-
borer. The schedules show assets of
$10.60 of which the full interest is claimed
as exempt with liabilities of $825. We
have received the indemnity funds, and
the first meeting of creditors will be call-
ed promptly, and note of the same made
herein. The list of creditors of said bank-
rupt are as follows:

Phillip Boos, Grand Rapids _. $585.00

Theodore Platte, Grand Rapids 25.00
Nicholas Szekely, Grand Rapids __ 215.00

June 3. We have to-day received the
schedules, reference and adjudication in
the matter of Lewis Hooker, Bankrupt
No. 3174. The: matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Ledge, and his occupation is that
of a farmer. The schedules show assets
of $214.47 of which $30 is claimed as ex-
empt, with liabilities of $4,943.19. The
court has received the indemnity fund,
and the first-meeting of creditors will be
called promptly, and note of the same
made herein, The list of creditors of said
bankrupt are as follows:

U. S. Holdridge, Evart —..._.-..____$135.17
First National Bank, Reed City 62.01
Barryton State Savings Bank,

earrvyion oo ae
Clifford Sparks, Eivart ____.____.__. 960.00

Commercial Sav. Bank, St. Louis 116.97

Lewis G. Hammond, Evart —-=— 190-00
Montigue & Son, Alma ee
First National Bank, Manistee 1,531.78

Worth 8. Smith, Bvart 839.00
Gratoit Co. State Bank, St. Louis 348.61
May 27. On this day was held the first
meeting of creditors in the matter of
Frank S. Schlicht, Bankrupt No. 3157.
The bankrupt was present in person and
represented by attorneys Jewell, Face &
Messinger. Creditors were present in
person and represented by Travis, Mer-
rick, Warner & Johnson; R. L. Newnham;
Grand Rapids Credit Men's Association,
and C. W. Moore. Claims were proved
and allowed. Edward De Groot was
elected trustee and his bond placed at
$1,000. The first meeting then adjourned
to June 2. At the date and time of ad-
journment the bankrupt was present in
person and by his attorneys. Appear-
ances were those of the trustee and cred-
itors in person, as well as creditors being
represented by attorneys Corwin, Nor-
eross & Cook; Travis, Merrick, Warner &
Johnson; Francis L. Williams; R. L.
Newnham. The bankrupt was sworn and
examined with a reporter present. The
first meeting and examination of the
bankrupt then adjourned to June 10.

In the matter of Bernard H. Bloch,
Bankrupt No. 3018, the trustee has filed
his return showing no assets and the case
has been closed and returned to the dis-
trict court as a case without assets.

In the matter of Edward De F. Anstett,
Bankrupt No. 3098, the trustee has filed
his return showing that there are no
assets in the estate. The case has been
closed and returned to the district court
as a case without assets.

In the mater of Sampesll & Bloode, etc.,
Bankrupt No. 2811, the trustee has filed
his final report and account and a final
meeting has been called for June 16. The
report and account of the trustee will be
considered and passed upon. oxpenses
of administration will be considered and
ordered paid, and a first and final divi-
dend paid to creditors, if possible.

In the matter of Herman Teitsma,
Bankrupt No. 3108, the trustee has filed
his final report and account, and a final
meeting of creditors has been called for
June 16. The report and account of the
trustee will be considered and passed
upon. The expenses of administration
will be ordered paid, as far as the funds
on hand will permit. There will be no
dividends for general creditors.

Not a Market To Go Short On.
Written for the Tradesman.

The past week has seen consider-
able liquidation in wheat futures, the
result being that both cash and future
contract wheat declined. This result
came through weak foreign markets
and improved wheat crop conditions in
the Southwest.

Kansas, Oklahoma and Texas had
complained about deterioration in
various sections, but timely rains have
overcome much of the anticipated loss
and present indications are a good
crop will ‘be harvested.

There is plenty of moisture in the
Northwest, so while the spring wheat
acreage in the United States is smaller
than a year ago, its condition is better
than last year and fully as much spring
wheat is likely to be harvested, if not
a small increase this year.

The Canadian provinces as a whole
are nearly 25 per cent. short of last
spring wheat acreage, and
while there is plenty of moisture with
favorable growing conditions at pres-
ent, the wheat was mostly late sown,
and the most optimistic reports indi-
cate that not to exceed 80 per cent. of
last year’s crop will be harvested;
some grain men predict a crop of not
over 300,000,000 bushels, which if cor-
rect would show a loss of approxi-
mately 120,000,000 bushels compared to
last year.

year's

One of the most bullish factors in
the present grain situation is the very
unfavorable position occupied by corn.
The weather has continuously
cold and wet in of the corn-
planting area, and much of this is yet
unplanted, and that in the ground is in
poor condition, and it will require very

been
most

favorable planting and growing weath-
er from now on to make a good sized
crop; in fact crop experts predict a
short crop of corn this year, and of
course high priced corn will result in
a material increase in consumption of
wheat both in the form of flour and
for stock feed. Besides, the sentiment-
al effect of high priced corn will influ-
ence the price of wheat.

This is not a market to go short on,
and while in all probability wheat
will decline more or less during the
next three months, particularly during
the heavy movement in August and
September, yet we believe as high a
range of prices will prevail on both
wheat and flour as a year ago; pos-
higher. Much de-
pends on the corn crop, as
favorable

sibly somewhat
well as
maturing conditions  sur-
rounding wheat itself. It appears ad-
visable to keep requirements covered,
and possibly August and

will prove profitable

September
buying periods
for future delivery; if we have a sub-
stantial decline on wheat during that
time they undoubtedly would, particu-
larly with a short corn crop’ in
Lloyd E. Smith.

——_>+._____
Holes in Swiss Cheese Affect Its Sale
Here.

makers, like many
food manufacturers.
find the greater part of their pre-war
business lost to them, due to the
United States itself producing a large
part of its requirements in their line.

The most potent factor in taking

prospect.

Swiss cheese

other European

away the Europeans’ market was the
packing of cheese in bars instead of
round loaves. These bars were found
to be less wasteful, furnishing a slice
of the exact size for a sandwich, and
necessitating the purchase of only a
small quantity at a time.

The large holes in the imported
Swiss cheese are an impediment to its
employment in sandwich making, as
the buyer of the sandwich thinks he or
she is being cheated out of the cheese
which should be in the holes. Granted
the flavor of the imported cheese is
much better, how many eaters ever
find it out? E. A. Nies.

2

From Michigan To New Mexicc.

Pontiac, June 6—I wish to inform
you that I am about to depart for Las
Cruces, New Mexico, and would like
to know if you could mail the Trades-
man out there. That is a long ways
away, but I would be lonesome with-
out the good old Michigan Tradesman
which I have enjoyed so many years.
I start this week Tuesday and would
appreciate having your worthy paper
to read out in the shade of the cactus
trees in New Mexico. We expect to
make Las Cruces our home if we like
it there. Herbert Hamill.

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-

quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-

tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR EXCHANGE—For drug or general
store in Michigan, forty-four acre farm
with splendid apple orchard in N.Y.
fruit belt or 640 acres well-grassed Ne-
braska land. W. I. Benedict, Kalamazoo,
Mich. 594

FOR SALE—Stock of groceries, anl
fixtures. Doing good cash business. 424
Willow St., Lansing. Phone No. 51598.
595

For Sale—Cash grocery and meat mar-
ket. Sales $50,000. Or will sell interest
to man capable of managing business.
Other interests require owner's time. Ad-
dress No. 596, c/o Michigan Tradesman.

cue eo

FOR SALE—One Brecht ice box 9x12x
10% ft. high, beautiful opal glass front;
one Brecht ice machine, two ton, five
horse power motor. Good as new, used
only two years. WILL SACRIFICE at
$800 for both. Phone or telegraph Bell
3469. W. J. Donald, Battle Creek, Mich.

 

: 97
FOR SALE—Elevator. Built six years
ago. Splendid farming section. Ionia

county. No local competition. Profit-
able, going concern, well and favorably
known. Snap for live man. Quick action
advised... For particulars, address Box
24, Orleans, Mich. 591

 

FOR RENT—Two furnished cottages
on Wilderness Bird Refuge, Laraway
Lake, Cascade road. L. R. Gleason, 610
Murray Building, Grand Rapids. 592

ONLY Meat Market—Also groceries.
Small town; fine farming country; up-to-
date machinery and slaughter house.
Brick building. 20 Acres. Doing good
business. Lock Box 3, Morrice, Mich.

586

FOR SALE—General hardware and im-
plement stock, fixtures and _ building.
Doing a good business in a prosperous
farming community. Only hardware and
implement stock in town. Established
twenty-four years. Failing health caure
of selling. A rare chance for a hustler.
Address No. 589, c/o Michigan Trades-
man. 589

ORIENTAL ARTICLES for retail trade.
Particulars free. Beia Co., Los Angeles.

571

CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
Pay spot cash for clothing and furnish-

ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Mich. 566

 

 

cnc Ng mnean

 

ass BieaSiOs

ei

 

i
5
;

+S cpemaeene

meres det Aaa

 

sneer

 

 

 

 

 

cnc Norman

 

 

 

 

 

 

June 8, 1927

MICHIGAN

 

TRADESMAN

31

 

Palm Olive Deals Some and Other
Troublous Questions.
(Continued from page 20)
haps himself—had sold sugar on a ten
per cent. or five per cent. margin, and
he had settled in his own mind, with
no further thought or examination, that

sugar was always sold that wy.
Consider, Mr. Grocer, that sugar
makes up from one-eighth. to one-quar-
ter of your total sales. It depends on
vour environment and the plan of your

business. At the smallest it is the
one most serious item you have
to watch. At the largest it can make

or break you. You cannot afford not
to know all about sugar in your own
store all the time.

Perhaps it would startle
who read these lines, if you would stop
where you are and examine your own

you, you

sugar business in the light of what I
have just written. One thing is ab-
solutely certain: That any study you
give to it will reveal some weakness of
which you have not been fully aware.
So no matter what the actual situation
in your own store, my hint will not be
lost—unless you fail to take it.

Grocers are not the only sinners
Recently I
bought a rubber stamp from a special-
ist centrally located. It was ready in
24 hours and cost 50c.

against good practice.

Desiring to trade with a neighbor-
hood man, I ordered precisely the same
size and plan of stamp when I needed
a change of wording. After a week of
waiting, I asked about it. It had not
come in yet, but would be along in a
few days. Again I asked.
excuse was handed me.
after the order was given, I got my
stamp. The bill was 60c.

Now why. I ask you, should I con
tinue to “trade at home?” Let us con-
sider that neighborhood rents and all

Again an

Two weeks

other expenses generally are lower
than down town locations and ex-
penses. There is no car fare. Life is

Why, then,
should anybody be penalized because
he trades with his neighbors? Let us
take a cue from the chains:

simpler and less costly.

They say they do not care if you
and I sell goods at the same prices
What irks them is to have
sell for less. Now the
neighborhood man can hope to retain
trade

they get.

you and me

 

mine as well as yours—only, if
he charges at least no more than down
town: and only if his service is prac-
tically as prompt. I’d not have mind-
ed an extra day’s delay. I sure did
mind an extra twelve days. You

Anybody would.

Paul Findlay.

——_+-+—___

Keeping Goods in Stock.

That the present unwillingness of
most of the leading retailers to pay
more attention to stocking dress ging-
hams in their piece-goods departments
is costing them, and makers of these
fabrics, no small sum in lost profits
was the contention advanced recently
by an executive of a prominent dry
goods house. This house handles some
of the best-known branded ginghams
made in the United States.

“To my mind,” he said, “one of the
biggest handicaps under which manu-
facturers of dress ginghams are work-

would.

ing at the present time is the unwill-
ingness of retailers to stock any kind
of merchandise to any extent until the
demand for it figuratively slaps them
in the face. That
ginghams to-day, and it is costing all

is the case with
concerned considerable money.

“This opinion is not the fruit of my
desire to see ginghams sell better, but
it is born of the knowledge that hun-
dreds of women around the country
want to buy our goods, and probably
other lines of fancy ginghams as well,
but cannot find stores with them in
stock. I know this because we have
received within the last several months
a very large number of letters from
such women, through our advertising
department, asking where the goods
were to be had.

“T will admit that the number of let-
ters received
town is small, but the significance of
the matter is that women are being
prevented from buying dress ginghams
in a larger way because of the resist-
ance of the stores against stocking
them. Even more significant is the
fact that the number of enquiries com-
ing to us from prospective consumer
buyers of ginghams is steadily increas-
It is my belief that the time has
come for retailers to take some cogni-
zance of this.”

2
Raise Underwear Prices.

Announcement was made last week

by the Appalachian Mills Co. of ad-

from any One city or

ing.

vances, effective at once, covering pro-
duction during the remainder of the
Fall season. They amount to 25 cents
shirts and
boys’ union suits, and to 37% cents a
They fol-

low the company’s recent withdrawal

a dozen on drawers and

dozen on men’s union suits.

of its 15-16 pound sub-standard union
suits.

The action of the Applachian Co.
was not unexpected, for the tendency
merchandise prices in
keeping with higher costs of cotton
and yarns has been apparent in the
One of the lead-
ing Northern lines was advanced about
a week ago, and since that time there
have been indications of impending ac-

to increase

trade for some time.

tion on the part of other producers of
men’s heavyweight underwear, both
ribbed and fleeced.

One reason for delaying the expected
advances on these lines is said to be
the undersold condition of several of
the smaller mills, which are apparent-
ly willing to continue taking business
at the old levels in order to cover
their production more fully. This, how-
ever, does not seem entirely to be
borne out by information from other
sources, which would indicate that the
mills, as a whole, are in better shape
in a business way than is generally
supposed by buyers. One big Southern
mill making trade-marked ‘merchan-
for instance, now much
volume on its books as on Oct. 1 last
year.

dise, has as

a ee
What About Grandma?
A lady used to be called old at fifty.
Then she retired into an inglenook,

work a white cap, and darned stockings.

A London newspaper asks where is
the grandma of yesterday, and fails to
find her by the fireside.

A reporter for the paper made out a
list of seven grandmas he knew and
went out to find them.

One was in Paris buying frocks. An-
other was in the country trying out a
new sport roadster on a visit to her
grandchildren. Another was making
a political speech for her son. Another
had gone to a matinee, while another
was buying new valves for her radio
set. And the last having
haircuts preparatory to the dansant in

two were
a big hotel.

There has been a good deal of talk
about young ladies of to-day differing
from those of yesterday, but what
about grandma?

Brownell Writes Salesmanship Book.

“The Sixth Sense in Salesmanship,”
from the pen of W. L. Brownell and
emphasizing the importance of com-
mon sense, is off the press and meeting
with highly favorable comments in the
business world. It is a plea for the
salesman that he be understood, also
an appeal to the salesman that he un-
derstand his calling, thus becoming of
real value to the organization with
which he is affiliated.

The Brownell publication has al-
ready been inspected and endorsed by
such magazines as “The National Un-
derwriter’ and “Concrete”; by Conk-
lin-Sear-Cohen, Inc., Munn and Com-
pany; Dr. J. M. Fitzgerald, vocational
counsellor; T. Paul Hickey, Detroit
College of Law; the Kalamazoo Vege-
table Parchment Co. and John Tuberty
of the Kalamazoo City Savings Bank.
The circulation has already run into
thousands of copies.

+> >>

Coming so close on the heels of Mus

remarkable few

solini’s speech of a

days ago the action of Primo de
Rivera in Spain looking toward a re-
turn to constitutional government, with
universal suffrage, looms large and
significant by contrast with the Italian

dictator's funeral sermon over the

democratic theory of government.Mus-
solini declared that his successor had
not yet been born, and made it clear
that he expected to remain in office as
long as he lived; De Rivera, after four
years in office, declares his willingness
to step down and allow his autocratic
rule to be supplanted by a new Parlia-
ment to be fully representative of all
classes. Of these two outstanding
European dictators Mussolini has gen-
erally been regarded as by far the
greater man—more powerful, more in
telligent and more statesmanlike, Yet,
as matters stand to-day, he is a men-
ace not only to the future of his coun
try, no matter how “efficient” he may
make it at the moment, but to the
peace of Europe and indirectly, there
fore, to the peace of the world, while
De Rivera is apparently willing to
sacrifice personal ambition to the last
ing good of his country. It remains to

be seen what will come of the well
intentioned plan to allow all Spaniards
to participate in the government.
Other experiments of the kind have
ill-fated,

doubted that a country with so high a

been and it may well be
percentage of illiteracy is ready for a
full measure of self-government, but
the move is in the right direction and
is bound in the end to have good re-
The
Mussolini’s bold challenge to Europe,

sults. same may not be said of

with its violent tone of German Junker

kulture saber rattling.
—_»+-.

The old law of supply and demand
is. still

come

operating. If conditions be
leave the
grain will
decrease and the price will be lifted.
Charles M

worse -farmers. will

farms, the production of
Schwab.
a ee
Little
merely attempting to repress what is

progress can he made by

evil; our great hope lies in develop

ing what is good.—Calvin Coolidge.

Eat, drink and be—bankrupt.

 

A package

soup.

Give this

clerks.

 

 
 

Sales Aids

cuit or Premium Soda Crack-
ers helps sell cheese or jellies.

Oysterettes sell a can of

Nabisco invites a sale for
gelatin or preserved fruits.

BISCUIT COMPANY

of Uneeda Bis-

idea to your

NATIONAL

“Uneeda Bakers”

 

 

 

 

32

Rouse Making the Fight of His Life.

Guy W. Rouse is making a desperate
effort to defeat the ends of justice by
remaining in California, instead of re-
turning to Grand Rapids to stand trial
like a man. He has retained one of the
ablest attorneys in Los Angeles and
proposes to leave no stone unturned
to evade trial if possible.

Sentiment of local legal lights is to
the effect that such a course ‘s the
worst thing he could do if he expects
to receive any leniency whatever at
the hands of the local trial judge. The
defense he set up in his preiiniinary
examination and paraded in ‘he daily
papers—that he was not in the city
when the $17,000 specified in the com-
plaint was taken—is so flimsy as to be
positively ridiculous. No one with a
right slant on the customs of the
courts would undertake to evade the
responsibility of his criminal acts as
he has done, and his defiance of con-
stituted authority and his action in
causing the county so much expense
to bring him back t» face inal will
necessarily result in the prolongation
of his sentence.

No sooner was Rouse lodged in jail
than dozens of men came forward with
voluntary statements of wrongs they
had received at his hands. Some of
the revelations go back to the days
when he was a minor clerk in a bank,
more than twenty years ago. A lead-
ing contractor in the construction line
told how Rouse swindled him out of
several hundred dollars by misrepre-
senting the value of a block of bank
stock which had not been on a dividend
basis for some year. Rouse assured
the owner that the condition of the
bank was such that no dividends would
be paid for ‘several years. On_ the
strength of that statement the owner
relinquished his holdings at a sacrifice.
The next day the bank declared a cash
dividend and announced that the rate
would be maintained regularly in the
future. The market value of the stock
automatically advanced $20 per share.
This circumstance happened the second
year Rouse espoused the banking busi-
ness, showing that he aimed to figure
as a Napoleon of finance in the early
days of his career.

For some years Rouse was Secre-
tary and Treasurer of the Mississippi
Timber Co., a holding organization
His financial reports were so meager
and unsatisfactory that the stockhold-
ers replaced him with a leading local
business man. It was then found that
he was a defaulter to the amount of
$30,000, although he kept no books or
records, evidently retaining all the
transactions of his office in his head.
Pressure was brought to bear on him
to disgorge the money he had em-
bezzled, whereupon he agreed to make
up the amount of his looting in $5,000
payments. He was eight months cov-
ering the shortage.

A week ago Saturday Claude Ham-
ilton and Robert W. Irwin sent $10,-
000 to Los Angeles to enable Rouse to
put up the cash bail required to secure
his release from jail, where he had
been confined since the previous
Wednesday.

After the hearing before the Gov-
ernor of California, held at Sacra-

MICHIGAN TRADESMAN

Retiring and Incoming Managers

of Lee & Cady

 

 

William L.

June 8, 1927

mento Monday, that official promptly
affixed his signature to the papers au-
thorizing the officers of the law from
Kent county to take the prisoner home
for trial, whereupon Rouse’s attorney
secured a writ of habeas corpus, which
will hold him in California unti] Fri-
day. In all probability the man
charged with embezzlement will be
headed for Grand Rapids Friday eve-
ning, accompanied by the five people
who had to make a trip to the Coast
to secure their prey.

The Worden Grocer Co. thas re-
ceived another $9,000 refund from the
Internal Revenue office, representing
excess profits taxes paid the Govern-
ment as the result of false statements
of earnings made by Guy W. Rouse.
This makes $18,333.33 the Worden Co.
has recovered from this source. Cor-
responding overpayments were made
the State, county and city, but there
is no law which provides for refund-
ing erroneous payments made under
these circumstances.

+++ ____

In the annual report of the Ameri-
can Railway Association attention is
called to the remarkable decrease in
losses through freight train robberies.
The figures for 1926 show a decreas*
of 12 per cent. compared with those
for 1925 and 89 per cent. compared
with those for 1920. Among the
causes given for the improvement are
the better illumination of railroad
yards, increases in the number of
police, greater care in sealing cars and
insistence on fuller information regard-
ing shipments. While all these things
played an important part in the reduc-
tion of losses, the greatest factor has
been the development of fast freight
trains, which now carry merchandise
with the speed and precision of fast
passenger trains. No stops are now
made in deserted yards at way stations,
where lurking gangs in the past were
able to overpower train crews, pry
cars open and help themselves at their
leisure. In addition, the roads have
organized a better system of follow-
ing up robberies. In 1926 there were
7.500 arrests for these thefts, but the
efficiency of the police organization is
evidenced by the fact that more than
97 per cent. of the cases tried in Janu-
ary of this year resulted in convictions.
The report indicates that merchandise
in transit’ over the country has now
become safer than it is in the stree‘s
of New York or Chicago.

—___ +e

Every country has its favorite dish
which is specially prepared and served
to diplomats and other notables. Even
in our late war “favorite” dishes, such

%

as “canned Willie,” “gold fish,” ete.,
were served. These, however, were
not very popular among our soldiers.
Now the nationally known combination
of pork and beans, made famous the
world over by New Englanders, is ap-
perently about to lose caste and to be
superseded by the delectable though
often despised sausage. President
Coolidge considers sausage an indis-
pensable part of his breakfast. And
Lindbergh, our hero aviator, is follow-
ing suit. It is hard to believe, though,
that the “pork and beans” is no longer
to head the list of American delicacies.

 

> seoemnteat

 

Srsmcon

<*

 

 

 

 

 

 

 

 

 

STRENGTH

THE MILL MUTUALS
AGENCY

Representing the

| MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY |
(MICHIGANS LARGEST MUTUAL) |

AND ASSOCIATED COMPANIES

ECONOMY

Lansing Michigan

 

 

Combined Assets of Group
$39,611,125.59

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES

Tornado— Automobile— Plate Glass

 

 

 

 

 

 

 

 

 

 

 

WHITE HOUSE COFFEE

Test it by your own Taste!

You can best sell a product that you yourself
like best. Test White House Coffee in your
own home. Compare it with any other high
grade coffee—bar none! We leave the judg-
ment to you. We know you will recommend,
FIRST. this coffee that is the fruit of 40

years’ experience in blending and roasting

   
   

the choicest coffee bean the world produces.

The Flavor Is Roasted In!

eed

iO ier fi
Ore iad oy
COFFEE Y
Dae ee chee
Wa

DWINELL-WRIGHT COMPANY Boston ~ Chicago

Portsmouth, Va.
Michigan Distributors—LEE & CADY

 

 

“Jell-O is a registered,
trade-marked name. No
other gelatin dessert can
be called Jell-O. Jell-O
customers are satisfied
customers and have been

for twenty-six years.”

AMERICA’S
MOST FAMOUS
DESSERT

 

 

 

 

 

DIAMOND BRAND CARTON
CLOTHES PINS

Made of
= New England
= White

        
  

   
 
   

as
SAUd SFHLOTD ff
len dake pla pied sod r\
ONVYE ONOWVIC EN

      

SSS Polished

CARTONS OF 24 PERFECT PINS~

TRADE MARKED QUALITY

OF
THE DIAMOND MATCH Co
Sold and Recommended hy
ALL LEADING DEALERS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SERBS Ti ARE See
F Sad a
y/ ELY-NORRIS PATENTED. \\
MANARD MANGANESE STEEL SAFES

 

On the Bargain Counter

We have two Ely-Norris safes, similar to the accom-
panying illustration, which we wish to dispose of at
sacrifice sale. They are absolutely burgular proof and
can be depended to carry any bank or business house
through the most trying ordeal. The safes are not
second-hand, but slightly shop worn.

¢)

GRAND RAPIDS SAFE COMPANY
Grand Rapids