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GRAND RAPIDS, WEDNESDAY, JULY 20, 1927

 

 

 

 

 

 

 

 

Conservation Beatitudes

J. Blessed are they who plant the long-lived tree and shrub, for
generations shall rise up and call them blessed.

2. Blessed are they who are owners of flower gardens, for in the
heart of a flower may be seen its Creator.

3. Blessed are they who appreciate nature’s gifts, for they hall
be known as lovers of beauty.

4. Blessed are they who clean up in the highways, byways and
home grounds, for cleanliness is next to godliness.

5. Blessed are they who brighten and freshen their buildings and
fences with paint, for improvement and the praise of many people
shall be their reward.

6. Blessed are they who war on signs and banish the billboards
along the rural highway, for they shall be called protectors of roadside
beauty and landscape scenery.

7. Blessed are they who stand against friend and relative in the
protection of nature’s gifts to our Nation, for they shall be recognized
as true patriots of America,

8. Blessed are the towns with planning boards, for great beauty,
prosperity and peace shall descend upon them.

9. Great shall be the reward of those who protect our forests from
fire for the bird shall continue to serve him and the fish and the wild
animal to furnish him food.

$0. Whosever conserveth our National resources serveth himself,
and the generations following.

Number 2287

 

 

 

 

 

The old-fashioned way of “clearing the blood” in the
Spring was to take liberal doses of a mixture of sul-
phur and molasses. Nobody knows the reason for
the almost universal faith in this formula, for modern
medicine declares that it is of practically no value,
but our grandparents kept their faith in it for many
years. .

The modern physician knows that certain toxins do
accumulate in the system during the winter. These
toxins are caused by lack of out-door exercise, and by
a diet too rich in meats and other concentrated foods.
The modern way to remove the toxins and clear the
system during the Spring months is to use

STANOLAX

(HEAVY)

jor constipation

 

Stanolax [Heavy] is a pure, carefully

 

: J
refined, heavy bodied mineral oil. *
It lubricates the intestinal tract,

ki ee To Dealers
making elimination easy and re- :
storing normal intestinal activity.

STANOLAX

Stanolax [Heavy] is not a purgative [Heavy]
or a cathartic. It does not increase offers you an

the flow of intestinal fluids, but eeelicnc
attains its results by purely me-

profit and a
chanical means. It is not habit

eon steady repeat
forming: in fact, the dosage can be

gradually decreased after the first
few days, and in most cases, even-
tually be discontinued altogether. osition.

business. Write

for our prop-

 

 

Stanolax [Heavy] is a safe and sure

: : ' f
relief for constipation. \ncnnnneennemm!

 

 

 

 

Standard Oil Company .

Indiana

 

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CURSE Laspebeimneine

 
 
   
    

   

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Forty-fourth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

THE GROWTH OF GRAFT.

The Tradesman has always main-
tained that the meanest thief in the
world is the thief who steals from
the people.

No person can do a meaner thing
than to accept appointment on a State,
county or municipal board and betray
the confidence reposed in him by so-
liciting or accepting graft from those
having dealings with the board or
committee he is supposed to serve
honestly and equitably.

there were four
daily papers in Grand Rapids. The
city printing was worth about $2,500
per year. Representatives of the four
newspapers would get together and
draw cuts as to which should put in
the lowest bid.

Forty years ago

The paper winning
the contest would put in a bid of
$4,000, and hand
each of the other newspapers a check

receive the award
for $500 for assistance in putting over
this fraud on the people. This prac-
tice may not be in effect now, but it
was kept up for many years and cost
the taxpayers of Grand Rapids many
thousand dollars.

The same pernicious system was pur-
sued by local plumbers for many years.
Bids for plumbing new buildings were
the variest jokes. The bids were pre-
pared by a secretary or manager, who
decided which plumber was “entitled
to the order” and juggled the bids
accordingly. An infamous agreement
with the plumbers’ rendered it impos-
sible for any man to purchase his sup-
plies where this pernicious system was
not in vogue and have them installed
by a local workman. This practice
has resulted in increasing the wages
and reducing the productive capacity
of the worker to a point where plumb-
ing costs fully four times what it did
a few years ago. We have these fig-
ures from a local plumber who _in-
forms us that he now gets $500 for
plumbing a small house which he for-
merly was glad to do for $125. The
vgreement to “hold up” the public
«. vers every factor — manufacturer,
i bler, retailers and worker—so that

GRAND RAPIDS, WEDNESDAY, JULY 20, 1927

it is practically impossible to defeat
the iniquitous arrangement.

The disposition to ‘nick the public”
is manifested in nearly every line of
business except merchandising and
finds expression in riearly every phase
of human endeavor except in whole-
sale and retail mercantile circles. The
graft idea has become so firmly fixed
in the minds of many people that they
find it impossible to shake it off, even
if they wish to do so, in order to be
able to look honest men in the face
and seek the salvation of their souls.

 

CLEANING AUGEAN STABLES.

No other Michigan governor ever

‘faced so wretched a condition as con-

fronted Fred W. Green when he don-
ned the toga of Chief Executive a lit-
tle more than six months ago. Graft,
corruption, malfeasance in office, in-
competence, extravagance and disloy-
alty were in evidence on every side.
Few departments of the State govern-
ment were free from abuses which had
been in existence under former govern-
ors and which were greatly augmented
under the disreputable and
administration of Groesbeck.

Governor Green has worked like a
Trojan to bring order out of chaos;
to replace extravagance and graft with
economical methods and honest  prac-
tices.

despotic

He has made marked progress
and won the unstinted praise of every
friend of good government for the
work he has accomplished, the abuses
he has abolished, the thievery he has
stopped, the extravagance he has
checked, the wrong ideas of govern-
ment he has replaced with correct and
wholesome methods. No executive has
done so much in a half year as he has
accomplished. Unfortunately,
yet remains to be done.

much
The cohorts
the apostles of evil, the
slimy creatures of political rings and
chicanery die hard. The evil genius
of former executives appears to hover
over the havoc they have wrought in
the minds and hearts of men who have
come to regard office holding as a
license to indulge in all kinds of polit-
ical debauchery

of crime,

and public plunder.
It ever a public official needed as-
sistance in probing wrong and wicked-
ness and sturdy encouragement to
proceed with the work he has started
out to accomplish in behalf of the
people and good government, Governor
Green is that withhold
knowledge of wrong doing or conceal
facts he ought to have in order to act
promptly, intelligently and effectively,
is to stamp the man who thus conducts
himself as unworthy of citizenship.

man. To

No more heroic figure has ever been
presented in Michigan than the little
man who sits,in the big chair at Lan-
sing, devoting long hours to solving
eur problems and deciding questions

of state along sane and sensible lines.
He does not lie awake nights figuring
how he can hand out fat contracts to
favored friends and political henchmen
without competition, but insists that
every piece of work performed for the
State shall be awarded on a competi-
tive basis and that every citizen shall
be given a fair chance to compete for
public work under fair and equitable
conditions.

 

YORK’S TIME OF GLORY.

The little town of York, Pa, with
its 50,000 inhabitants, is preparing to
celebrate the 150th anniversary of the
period when it was the capital of the
country.

York was the seat of government at
a momentous time. Howe had cap-
tured Philadelphia—or Philadelphia
had captured Howe, as_ Franklin
whimsically phrased it—and the Con-
tinental Congress was a fugitive body,
flying across Pennsylvania, accom-
panied by wagons carrying the scanty
public treasury and the official docu-
ments. A few days at Lancaster con-
vinced the Congressman that it would
be better to put the broad Susquehanna
between them and the British army, so
Congress went to York, where it re-
mained for nine months. Here John
Hancock, never in good health, was
forced to resign as president of Con-
gress. Here also Congress officially
received the news of the surrender of
Burgoyne, and
succeeded Hancock as President, ap-

Henry Laurens, who

pointed a committee to draw up a
proclamation, the first
national thanksgiving proclamation in
the history of the United States. The
outstanding figure in the lobby at
York—for even this fugitive Congress
Conway,
with a grievance against Washington.
This adventurer spent the winter try-
ing to persuade Congress to appoint
Gates commander-in-chief of the
armies in the field.

The celebration at York during the
last two days of September and the
first two days of October this year
will serve to recall the dark cloud that
hung over the country in 1777 as well
as the silver lining that was disclosed
at Saratoga.

thanksgiving

had a lobby—was Thomas

 

ABUSE OF SELF-EXPRESSION.

We want self-expression and we
need schools and colleges which will
bring out real individuality instead of
molding boys and girls alike and turn-
ing them out after a pattern. But
before you can express yourself, you
must be something and have some-
thing to express.

Self-expression is not letting your-
self go and riding roughshod over the
decent conventions of life. There can
be no true self-expression without con-
tinual reference to moral law and so-

Number 2287

cial obligation. Men and women can-
not justify anything by saying they
are merely expressing themselves.
How many plead insanity as an
afterthought when a murder has been
committed cold-bloodedly? It is time
for us to center our minds on that part
of our lives which is free and to de-
clare again for men’s moral responsi
bility.
affairs.

This is a very serious state of
Tell young people everything
about a man’s physical descent, and
nothing about his spiritual ascent, and
you have made a clear way for them
to evade most of their obligations. The
way of scientific materialism is the way
of moral death.

The utter ennui of a generation of
youth which
sibilities of sensation and squeezed all
When
will we learn that we cannot pursue
happiness directly; that it comes only
as a by-product of service and right
living; that it dies when we seek it, as
a flower wilts for being held too tight-
ly in one’s hand?

has exhausted all pos-

the enthusiasm out of life!

 

UNCLE SAM TO THE RESCUE.

It naturally affords the Tradesman
much pleasure to reproduce the rul-
ing of the Postoffice Department on
page 2 relative to the status of those
who receive unwanted and unauthoriz-
ed shipments of
mails. The

goods through the
furnished the
Tradesman by the Solicitor of the De-
partment and can be relied on by mer-
chants generally as both authoritative
and final.

ruling is

The fact that shipments of
this character will not be insured by
the Government is a strong argument
against
traffic.

With the rendered
by the Federal authorities it ought to

the legality of the’ nefarious

assistance thus

be a comparatively easy matter to

abolish this abuse, providing every

person who receives an unasked and
unauthorized shipment

fuses to return

positively re-
it unless the sender
remits $1 by draft, currency or cer-

tified check to compensate the recipient

for his trouble. The amount thus re-
quired is not large, but it carries with
it ample penalty to make such viola-
tions of good business and good ethics
so unprofitable that they will ultimate-
iy be abandoned.
<oatesammpemencemmemnian

The Michigan Horticultural College
has been conducting the development
of a type of cucumber as near disease-
proof as possible, prolific, symmetrical
in shape, suitable for the pickling busi-
ness, small seeds, and a higher per-
centage of flesh than that contained in
the ordinary cucumber. Professor
George E. Starr has been conducting
the work, a seedman of high rank, and
most interested in the development of
a true strain cucumber seed,

 

 

2

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

The Realm is in receipt of the fol-
lowing letter from the attorney of the
Apple Hat Manufacturing Co.:

St. Louis, Mo., July 13—The Apple
Hat Manufacturing Co., Inc., has pre-
sented to us for our consideration and
advice the facts in connection with the
controversy existing between you, re-
sulting from letters and articles writ-
ten and circulated by you in your pa-
per and through the mails.

We wish to be sure at the outset
that you understand the character of
the Apple company and the method by
which it transacts its business.

We feel that you are advised as to
the financial responsibility of the com-
pany from statements of your which
we have seen.

With reference to the manner in
which the company conducts its busi-
ness, we beg to advise as follows:

The company has found by experi-
ence that the cost of sending out cap
salesmen is prohibitive if salesmen are
to be employed solely for this busi-
ness. If, on the other hand, the com-
pany’s line is sent out by salesmen
who also handle other articles, experi-
ence has shown that no satisfactory
sales results are obtained in this way.

It has also been found that it is
difficult to secure an adequate presen-
tation of a line of caps by catalogue.

The company has, therefore, for
maty years been sending sample as-
sortments of a dozen caps through the
mail to merchants with whom it de-
sires to do business. In many cases,
the merchant returns the sample ship-
ment, while in some cases he retains
the sample shipment and orders larger
quantities from the samples. In still
other cases, the merchant returns the
samples, but orders more complete as-
sortments which he has selected from
the samples.

There is no effort to force the mer-
chant to retain this merchandise. The
package bears a notice to the post-
master that if the shipment is refused,
return postage will be paid by the ship-
per. If the shipment is accepted by
the shipper, he is advised by letter
from the Apple company that if he de-
sires to return the merchandise, re-
turn postage will be refunded.

With respect to the quality of the
merchandise. we do not believe there
has ever been any criticism that the
values are not thoroughly legitimate.

This method of doing business
should not, in fairness, be compared
with cases of fraudulent sales by mail
which have lately occupied the public
eye.

We understand that because of
numerous fraudulent  direct-by-mail
selling schemes, your publication some
time prior to March, 1927. published
an article suggesting that the proper
way to stop the shipment of unordered
merchandise through the mails would
be for the consignee to demand some
arbitrary amount in excess of the ac-
tual postage for the return of the mer-
chandise. This advice of yours seems
to have been acted upon in a very
great number of cases throughout
Michigan, with the result that the Ap-
ple company has been put to an un-
usual expense to secure the return of
its merchandise.

Without discussing the question of
your right to give such advice to your
subscribers as a matter of law, we do
not believe that you are within your
legal rights in making, in articles or
letters, some of the statements with
reference to the Apple company which
you have made. For example, in your
letter of March 19, to Harry Hirsh-
berg, you referred to our client as
doing “illegitimate business” and furth-
er stated that “this is the only way we
can put an end to this nefarious busi-

MICHIGAN TRADESMAN

ness which no honorable house doing
business on strictly ethical lines would
ever stoop to.” In your paper, in the
edition of July 6th, you refer to the
business conducted by the Apple com-
pany as despicable business and re-
fers to them as schemers. You further
reier to the company as St: Louis
shysters.

The above expressions are, in our
opinion, libelous per se and we have
no doubt that you will agree with us
in this conclusion.

Your zeal to protect the Michigan
merchants from dishonest merchan-
dising methods is worthy but we do
not believe you have properly included
the Apple company in your general
condemnation.

You have caused an actual damage
to our client, the amount of which is
as yet uncertain, and we feel that both
from a legal and a moral standpoint,
the least vou can do is to publish in
the columns of your paper and to write
to each of your subscribers with whom
you have had correspondence libeling
the Apple company, an article in the
effect that the Apple company is not

 

the pleasure of reading. It is. indeed,
a pleasure to receive a letter which is
not bristling with threats and _ in-
nuendo.

It is quite a contrast from the let-
ters I have received from your client,
who appears to assume that an editor
can be intimidated by threats of prose-
cution. As a matter of fact, a man
who has devoted forty-four years of
his life to editing a trade journal along
perfectly sane and sensible lines never
pays any attention to communications
which teem with abuse and _ vilifica-
tion. Barking dogs never bite and
threatening letters never get a man
anywhere in this world.

Much as I should like to be in ac-
cord with so courteous a gentleman
and clever a correspondent as your
good self, I cannot agree with you
in the statement that your client is
conducting business along legitimate
lines when it undertakes to force goods
on merchants who have not ordered
them.

Such a practice is unethical and fun-
damentally wrong. It is condemned
by the Federal Trade Commission and

 

 

Mr. E. A. Stowe,

Grand Rapids, Michigan.
My dear Sir:

through the mails.

failed of passage.

 

POST OFFICE DEPARTMENT
Office of the Solicitor

Washington, July 15, 1927.

Editor Michigan Tradesman,

The receipt is acknowledged of your letter of the 9th
instant, addressed to this Department, requesting infor-
mation with respect to unsolicited merchandise sent

In reply, I have to advise you that, in so far as the
postal laws are concerned, persons are under no obliga-
tion to receive or account for merchandise sent to them
through the mails unordered. Postal regulations prohibit
the insurance of such matter and the sending of it by
C. O. D. parcel post, but there is no law at present which
prevents its being sent as ordinary mail.
to suppress the practice was introduced in the last Con-
gress by Representative Watson, of Pennsylvania, but it

Very truly yours,
Horace J. Donnelly, Solicitor.

A bill designed

 

 

 

involved in any dishonorable or ques-
tionable business but that it conducts
its business in a perfectly legitimate
matter, entirely on a basis of merit.

Please give this matter the thorough
consideration it deserves and let us
hear from you at your earliest con-
venience.

Milton H. Tucker.

 

On receipt of the above letter, the
following reply was mailed:

Grand Rapids, July 16—I have had
considerable contact with lawyers all
my life. The late Judge Hatch was
my attorney thirty-five years and for
five vears I lived with him in his fam-
ily, chatted with him at meals and

discussed matters of interest with him-

every evening. He handled all the
legal affairs of myself and company
and never lost a case. He took me to
the Supreme Court, directly or indi-
rectly, thirteen times and we came
home victorious every time.
Because I have been engaged in the
publication of the Tradesman forty-
four vears, I have naturally received
a good many letters from attorneys of
ali kinds, but your letter is one of the
gost courtepus ones I have ever had

practically every mercantile organiza-
tion in the United States. Its adoption
would break down the present system
of merchandising and replace the

pleasant relations which now exist be-

tween manufacturer, jobber and retail-
er with antagonism, hatred and sus-
picion. Even so specious a reasoner
as yourself could never convince me
or any jury you might select that in
sending out merchandise to strangers
—merchants your client has never
seen and never will see—the end jus-
tifies the means.

If your client will write me a cour-
teous letter, agreeing to discontinue
the practice, I will cheerfully go out
of my way to commend their action
and assist in re-establishing the esteem
of the trade they have lost by their
own actions in undertaking to force
unwanted and unordered goods on the
merchants of this country.

Your implication that certain refer-
ences I have made to your clients may
be libelous per se does not alarm me
in the least, because I have lived all my
life in the atmosphere ,of the courts.
I know judges and I know juries. I
also reaize fully the protection in-
volved ip the element of privilege,

July 20, 1927

which does not apply in the case of a
newspaper, but which is applicable to
a trade journal with an established
reputation for guiding its patrons
through devious paths into which they
may have been beguiled by unscrupu-
lous or unthinging merchandisers and
for awarning them against the sharks
in trade who would prey on the cre-
dulity of men who are, perhaps, not
any too weil iniformed as to their
rights and duties.

If the proposition made above is ac-
cepted in good faith, I shall be glad.

If it is rejected and your client per-
sists in conducting business along lines
which are condemned by every right
thinking man in the world, I will do
all I can in all the ways I can to make
the practice an unprofitable one.

If you are not satisfied as to my
good faith and the legal soundness of
my position, you have recourse to the
courts and I will meet you fairly and
squarely and abide by the result—
after the matter has been passed on
by the court of last resort. In pur-
suance of this duty there will be no
ill feeling or resentment on my part.
On the contrary, I shall rejoice that
I will have an antagonist who will ap-
proach the ordeal as broadly and gen-
erously as your letter indicates.

E. A. Stowe.

 

Amble, July 16—I am sending you
a letter I just received from a collec-
tion agency which evidently has some
claims from our friends of the Apple

Hat Manufacturing Co. I wonder
what they take us for? Let them hop
to it. A. D. Wise,

The letter referred to by Mr. Wise
is as follows:

St. Louis, Mo., July 14—We see that
you have disregarded our former let-
ter, calling to your attention, your past
due account with our client, The Apple
Hat Mfg. Co.

This is the last letter you will re-
ceive from us on the subject. and
should you fail to respond with a
check, by return mail, we will im-
mediately instigate suit to force pay-
ment. Benthrup Collection Agency.

The Benthrup Collection Agency
has been sent the following letter
warning it that it is treading on dan-
gerous ground to send out such threat-
ening letters on bogus claims:

Grand Rapids, July 18 — Notwith-
standing the recent ruling of the Post-
office Department that the merchants
who receive unauthorized and unwant-
ed shipments are under no obligation
to return them, I note you are accept-
ing these bastard claims for collection
and are sending out letters to mer-
chants, threatening suit within a cer-
tain time if payment is not made forth-
with.

Under the ruling above named, such
letters are unmailable and render the
attorneys using them liable to prose-
cution for misuse of the mails.

They also open the door for prose-
cution under the charge of attempted
blackmail.

It would please me greatly if you
would kindly favor me with your as-
surance that such trash will not be
given place in your files hereafter.

E. A. Stowe.

Lake City, July 18—Enclosed find
a letter from a collection agency. This
is the second one I have received.

One day not long ago I got a letter
from the Apple Hat Mfg. Co., saying
they had sent me another shipment
of caps and while I was away one
day the caps came and they opened
them up here, same as they do all
packages, and now I have two ship-
ments of them. I don’t go to the
office myself once in six months to
get the mail.

Now I made up my mind they could
start suit if they wanted to and then
I would see what I could do.

I also enclose a letter on the first

 

oon eres ¥

July 20, 1927

MICHIGAN TRADESMAN

 

shipment and see what they say when
I ask for $1 for my trouble. :
W. Jj. Ardis.
The collection letter is the same as
the one reproduced above which was
sent to the Amble merchant.

 

The letter from the Apple Hat Mfg.
Co. is as follows:

St. Louis, Mo., July 10—We have
for acknowledgment your few lines on
the back of one of our cards, and we
are, accordingly, enclosing postage
which is sufficient to defray the return
charges by insured parcel post.

We note that you are making de-
mands for other charges, and we,
therefore, take this opportunity of ad-
vising you that, in accordance with
both the State and Federal laws, all
that is required of us is to send you
the necessary postage and any other
charges on your part, are illegal.

Whether these caps were shipped
to you with an order or not, since
you accepted same from the postoffice,
vou are responsible for either the pay-
ment or the return of same, upon
receipt of the proper amount of post-
age, which as stated above, we are
enclosing.

Now, we know that you are a re-
sponsible business firm and stand well
in your community. We, too, enjoy
a reputation established over thirty
years, so there is no reason why this
matter cannot be handled in a sensible,
businesslike manner, without forcing
us to start a law suit which will im-
pair your credit and standing in every
market in the country.

If you do not approve of our method
of operation, all vou have to do is to
return our merchandise to us and if
vou still persist after the receipt of
this letter, in taking the arbitrary
stand that you have, then, of course,
we have nothing else to do but to
resort to law, which, you will find,
embarrassing and expensive.

_We trust that you see the wisdom
of avoiding such a serious step over
a trivial matter.

Apple Hat Mfg. Co.

It is hardly necessary for the Realm
to repeat that the above letter is a
tissue start to
finish.

In the second paragraph the state-
ment is made that all that is required
of the shipper, under the Federal law,
is to send the necessary postage to re-
tain the goods. Compare
this statement with ruling of the So-
licitor of the Postoffice Department
on the center of preceding page, in
which it is held that the receiver of
unordered goods is under no obligation
to return same.

It is a rule of common law that no
one is responsible for the return of
goods he has not ordered. Sending
the postage required does not contem-
plate that the recipient of unwanted
zoods shall transfer them to the post-
office or express office.

of falsehoods from

unordered

Threats of lawsuits to enforce bas-
tard claims is a violation of the postal
laws and renders the Apple Hat Mfg.
Co. liable to prosecution and punish-
ment for violation of same. The in-
timation that the writer will “impair
the credit and standing (of the mer-
chant) in every market in the country”
is also actionable.

The writer of the above letter or the
corporation which permits its name
to be signed to such a dangerous docu-
ment is treading on dangerous ground,
because it commits four crimes in so
doing—crimes for which it will be

properly prosecuted and punished un-
less it immediately desists from con-
tinuing its present criminal methods.

+
Annual Meeting of Michigan Whole-
sale Grocers Association.

Saginaw, July 18—On July 26 will
be held the annual meeting of your
Association.

While it is quite customary to say
that each meeting will be the best
ever, and that phrase has been worn
threadbare from constant use, we do
say that this will be an unusual meet-
ing.

We have received word from whole-
sale grocers from the states of Ala-
bama, Ohio, Indiana, Wisconsin and
Illinois telling us that they are inter-
ested in the work that we are doing,
and that they will be present at our
State meeting.

This Home-Owned store movement
is rapidly assuming a National scope
and this interest is intensified when
one becomes acquainted with the de-
tails and the possibilities of the cam-
paign.

At the request of the Secretary of a
Chamber of Commerce we are, to-
morrow, presenting this plan before
seven groups of representative mer-
chants who are interested in the move-
ment, and we have received several
other invitations from other points in
the State, all of which we will accept
as soon as time will permit. The ses-
sion to-morrow will require about nine
hours time.

We have arranged many features
on this annual programme to make
it interesting, but if we did not have
another subject provided, we feel sure
the explanation of this campaign alone
would merit the attendance of every
wholesale grocer in this State.

We will be pleased to have with
us as many wholesalers as_ possible
from other states as well. We have
received the assurance of a large num-
ber of our membership telling us they
will be present, and it is our sincere
hope that every member will be there.

We have done our best to make the
day worth while. We hope to see
you all on the 26th. BP. T. Green,
Sec’y Mich. Wholesale Grocers Ass'n.

_—___~» >» —___
Fruit Packers Victims of “Ether
Maniac.”

Fullerton, Calif., July 15—Just why
Fullerton’s “ether maniac” should have
selected several fruit packers for his
intenaed victims last Friday night at
the California Hotel is a mystery.

Fred W. Krinard, the well-known
citrus man, head of the Fullerton
Packing Co., D. J. Churchill, of the
Exchange house, and C. A. Meyer,
of the same house, were talking with
W. E. Channing, of the Newton Pro-
cess Co., in the hotel lobby. One of
the party complained of feeling dizzy.
In a few moments the others felt the
same sensation. Others in the lobby
noted the strong odor of chloroform.
The police were called, but could not
trace the scent.

Two weeks ago the “ether maniac”
sprayed chloroform into the room oc-
cupied by Ralph Ince, the motion
picture producer. Ince was partially
overcome by the fumes. At that time
there was a small-sized panic in the
town.

The attempt last Friday night, the
seventh so far, was made with an
atomizer, with which the maniac sent
a spray of chloroform into the main
lobby and then disappeared. The po-
lice are making vigorous efforts to
locate the party.

Theological Item.
Parson—You love to go to Sunday
School, don’t you Robert?
Bobby—Yes, sir. :
Parson—What do you expect to
Jearn to-daye = ie

Bobby--The date of the picnic,

 

 

 

 

Borden products and

Borden advertising
are the

strongest factors

working for

more milk business in
the grocery store

 

   
       

CONDENSED
MILK

ne
ma ort
eerste
eer

 

 

 

 

 

 

 

 

 

 

 

DIAMOND BRAND CARTON
CLOTHES PINS

Made of

   
  

White
Birch

CARTONS OF 24 PERFECT PINS~

TRADE MARKED QUALITY

OF
THE DIAMOND MATCH Co
Sold and Recommended by
ALL LEADING DEALERS

 

 

 

 

 

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

July 20, 1927

 

MOVEMENTS OF MERCHANTS.

East Lansing — Bert K. Bassett,
dealer in boots and shoes, has filed
a petition in bankruptcy.

Detroit — Samuel Goodman, dealer
in boots and shoes at 2910 Hastings
street, has filed a petition in bank-
ruptcy.

Saginaw — The Crystal Crude Oil
Co., Inc., 129 North 10th street, has
increased its capital stock from $12,500
to $25,000.

Detroit — The Acme Packing &
Supply Co., 321 Griswold street, has
increased its capital stock from $2,000
to $100,000.

Holland — The Verburg Hardware
Co., 83 East Eighth street, will hold
its formal opening July 23. Souvenirs
will be given to all who attend.

Camden — Fire damage to Earl
Schaffer store building and grocery

stock July 17, to extent of about $4,-
000, which is covered by insurance.

Detroit — Jacob Hyman, dealer in
boots and shoes at 7750 Harper avenue,
has sold his stock and store fixtures
to Frank Sshechter, who has taken
possession.

Battle Creek—John Brandl, who eon-
ducts shoe stores here and in Lansing,
is succeeded in business here by Brandl
Bros. and will devote his entire at-
tention to his store in Lansing.

Escanaba—The Peninsular Timber
Co., First National Bank building, has
been incorporated with an authorized
capital stock of $25,000, all of which
has been subscribed and paid in iu
cash.

Detroit—The Charles F. Weiss Ba-
king Co., 8443 Grand River avenue,
has been incorporated with an author-
ized capital stock of $15,000, all of
which has been subscribed and $1,500
paid in in cash.

Bay City—The thirtieth annual out-
ing of the Bay City Grocers and Meat
Dealers’ Association will be held at
Wenona Beach August 17. All gro-
cery stores and meat markets will be
closed on that day.

Detroit—The Astor Shop, Inc., 1510
Woodward incor-
porated to deal in apparel for men and
women, with an authorized capital
stock of $1,000, all of which has been
siyseri:ed and paid in in cash.

Negaunee—Mrs. John Honka, owner
of the 3akery, has sold it to
Victor Palomaki, who will continue
the ousiness under the same style at
the same location, at the corner of
Pioneer avenue and Case street.

Highland Park—The Manufacturer's
Outlet Co., 232 Manchester avenue,
has been incorporated to deal in radio
supplies, with "an authorized capital
stock of $1,000,.all of which has been
subscribed and paid in in property.

Owosso—The Owosso Chamber of
Commerce is dickering certain
interests to effect the occupation of
the defunct Field Body Corporation
plant by a manuiacturing
front drive busses and trackless cars.

Mayville—The People’s Gas & Oil
Co. has been incorporated to deal in
gasoline, oils, and attto accessories,
with an authorized capital stock of
$15,000, of which amount $9,000 has
been subscribed and $6,280 paid in in
cash.

avenue, has been

Home

with

company

Detroit—The Michigan DeLuxe Mo-
tor Sales, Inc., 3711 Michigan avenue,
has been incorporated with an author-
ized capital stock of $25,000, of which
amount $7,000 has been subscribed and
paid in, $4,000 in cash and $3,000 in
property.

Detroit—C. F. Draper & Son, 5685
Commonwealth avenue, to deal in wood
machinery, carpenter's supplies, do
mill work, etc., with an authorized
capital stock of $40,000, $16,000 of
which has been subscribed and paid in
in property.

Ypsilanti—W. C. Conrad & Son,
205 West Michigan avenue, has beer
incorporated to deal in wallpaper,
paints, etc., with an authorized capital
stock of $20,000, $15,000 of which has
been subscribed and paid in, $3,100 in
cash and $11,900 in property.

Traverse City — The Brumm Co.,
State Bank building, has been incor-
porated to conduct an exporting and
importing business in goods and wares,
especially machinery, with an author-
ized capital stock of $5,000, all of which
has been suscribed and $1,000 paid in
in cash.

Detroit—Weinberg Brothers, 1022
East Canfield have merged
their heating and plumbing business
into a stock company under the same
style, with an, authorized capital stock
of $25,000, all of which has been sub-
scribed, $5,286.81 paid in in cash and
$14,713.19 in property.

Detroit—Lindsey’s, Inc., 205 Tuller
Hotel, has been incorporated to con-
duct a general hosiery business, con-
duct stores and subsidiary companies,
in Detroit and throughout Michigan,
with an authorized capital stock ot
$250,000, of which amount $70,700 has
been subscribed and paid in in cash.

Covert—The Michigan-Ohio Oil Co.
announces, through its representative,
G. C. Chressman, of Toledo, that test
wells will be driven near Covert, and
also that leases have obtained
at Watervliet. The company will make
a thorough test of the region north of
Watervliet in Van Buren, Berrien and
Cass counties.

Hillsdale—Judson Lewis, dealer in
gasoline, oils and all petroleum prod-
ucts, has merged his business into a
stock company under the style of the
Lewis Oil Co., to conduct a whole-
sale and retail business, with an au-
thorized capital stock of $100,000, of
which amount $60,000 has been sub-
scribed and paid in, $12,000 in cash
and $48,C00 in property.

avenue,

been

 

Manufacturing Matters.

Grand Rapids—The Furniture City
Body Co., 7th and Muskegon streets,
has decreased its capital stock from
$350,000 to $200,000.

Flint—The Flint Automatic Heater
Co., Inc., 405 Genesee Bank building,
has been incorporated with an author-
ized capital stock of $15,000, $10,400
of which has been subscribed and paid
in in cash.

3ay City—The Riverside Dairy Co.,
114 Franklin incor-
porated to manufacture and deal in
dairy products, with an authorized
capital stock of $10,000, all of which
has been subscribed ard paid in in
cash.

street, has been

Letroit — The Neu-Pro Co., 3126
Grand River avenue, has been incor-
porated to manufacture and sell paints
and varnishes, with an authorized cap-
ital stock of $25,000, of which amount
$5,000 has been subscribed and $3,750
paid in in cash. :

Detroit—The Wolverine Drug Prod-
ucts Co., 1800 Buhl building, has been
incorporated to manufacture’ and sell
drugs and medicines, with an author-
ized capital stock of $30,000, all oi
which has been subscribed and paid
in, $20,000 in cash and $10,000 in prop-
erty.

Alpena—The American Piston &
Machine Co., has been incorporated to
manufacture replacement pistons and
do general machine work, with an au-
thorized capital stock of $75,000, of
which amount $59,450 has been sub-
scribed, $10,000 paid in in cash and
$42,000 in property.

Carleton—The Carleton Cooler Cor-
poration has incorporated to
manufacture and deal in household ap-
pliances, particularly for refrigeration,
with an authorized capital stock of
$200,000, of which amount $110,190 has
been subscribed, $1,789 paid in in cash
and $100,000 in property.

Detroit—The Field-Jerome Labora-
tories, Inc., 500 C. P. A. building, has
been incorporated to manufacture and
deal in boilers, with an authorized
capital stock of 20,000 shares at $1
per share, all of which has been sub-
scribed and paid in, $10,000 in cash
and $10,000 in property.

Detroit—The Rotary Ventilator Co.,
Ltd., 1320 Medbury avenue, has merg-
ed its business into a stock company
under the style of the Rotary Venti-
lator Co., with an authorized capital
stock of $50,000, of which amount $30,-
090 has been subscribed, $1,880 paid in
in cash and $23,120 in property.

been

St. Louis—Purchase of the plant and
equipment of the S. P. S. Foundry Co.
has been announced by the officials
of the Erb-Joyce Foundry Co., of Vas-
sar. The equipment of the St. Louis
plant will be moved to Vassar and the
former plant closed for some time.
This makes the third unit owned by
the Erb-Joyce interests.

Pontiac — The Mahon Structural
Steel Co., Detroit, has been awarded
a contract for 10,000 tons of structural
steel for the new plant oi the General
Motors Truck Corporation at Pontiac.
The corporation was formerly known
as the Yellow Truck and Coach Man-
ufacturing Co. Construction of the
plant has already been started.

Mt. Clemens—The negotiations of
the city of Mt. Clemens to bring the
Mathews Industries, Inc., of Detroit,
to this city, have been definitely aban-
doned. While the Mathews Industries,
Inc., will not move to Mt. Clemens,
there is a possibility that the com-
pany may consider a_ new location
within twenty miles of Detroit.

 

Negotiations are still pend-
Hayes-Ionia Body

Lansing
ing between the

Co., of Grand Rapids, and the Central
Trust Co., Lansing, receivers for the
defunct Auto Body Co. regarding the
acquisition of the plant of the latter
in Lansing. Jay Hayes, general man-
ager of the Hayes-Ionia Co., is rep-

resenting his concern in the negotia-
tions. Mr. Hayes stated that if the
deal is pushed through, about 600 men
will be employed. It is said that the
Whippet business of the Overland Co.
will be transferred from Grand Rap-
ids to Lansing if the deal is completed.
—__ +2.
Items From the Cloverland of Mich-
igan.

Sault Ste. Marie, July 19—Roy D.
Newell, who has been at Detroit for
the past few months, has returned to
his home at Kinross, where he will
egain look after his store, which has
been conducted by his wife during his
absence.

The many friends of james Melody,
prominent manufacturer from Ilint,
were pleased to see him and his fam-
ily here, where they wil visit during
the next week. Mr. Melody was a
resident here until about ten years
ago, when he moved to Flint, where
he engaged in business for himself,
being quite successful. He noticed
many changes in the Soo. Many of
his old friends are still here, but the
civic improvements, especially on Ash-
mun street, were very noticeable. They
expect to spend a few davs on the
Taquamonaw and enjov the scenery
and splendor of the wilds.

The Orangemen herxe celebrated
July 12 in a great gatliering. Severél
thousand outside members from Cana-
dian cities, as well as from the smaller
towns on our side of the river, were
on the scene early and remained unt
late. The various fife and drum corps
continued playing throvghout the dav.
Ex-Gov. Chase S. Osborne was the
principal speaker at the city hal!
grounds. To say that a good time was
had by all would be putting it mildly.

The liquor store on the Canadiar.
side was opened to the public ‘ast
Wednesday, but the expected rush did
not materialize. There was io line up
for admittance and very few went
over from this side of the river. We
are informed by our commercial tourist
bureau that only two enquiries were
made in reference to getting over the
river and asking for information about
the new liquor regulation. It has not
as yet made any difference with the
tourist business here.

A great occasion is worth oniy what
vour training enables you to make of it.

T. A. Leigh, in charge of the ship-
ping department for Swift & Co. at
the local branch here, is enjoying a
vacation this week, which he expects
to spend in Cloverland.

D. W. Draper, the well known ba-
ker, has sold his business on Ashmun
street to Hunley Gregg, who will con-
tinue the business. Mr. Draper is leav-
ing for Detroit, where he will spend
some time attending to other business,
but expects to return to the Soo later
and may engage in business here again.

The Whipperwill Inn, at Mille Co-
quins Lake, has opened for the season.
J. V. Church, the proprietor, has also
opened a grocery and a gas station.
He also has some furnished cottages
to accommodate tourists.

It is easy to dodge our responsibili-
ties, but we cannot dodge the conse-
quences of dodging our responsibilities.

William G. Tapert.
—_~+~-.____

Eight New Readers of the Tradesman.

Eight new subscribers to the Trades-
man were received last week, as fol-
lows:

Southerland & Bowman, LeRoy.

E. J. Comstock, Shiloh.

L. E. Green, Fife Lake.

Fred DeBoer, Kalkaska.

Frank Troutman, Mancelona.

Alba Bank, Alba.

Mrs. Mary C. Bidwell. Racine, Wis,

Wm. Hyma, Lamont.

 

 

eee eee

See

SSS ea eee eee ee

acorn ne Se EN SASSER aN NNW A TIT NO SONI PIC

PRT rn) vee META eT Re

 

July 20, 1927 MICHIGAN TRADESMAN 5
Essential Features of the Grocery forward shipment, the amount of fruit of sugar syrup just now. Compound 360 Red Ball] ~--.-------------- 9.00
Staples. held by distributors is far short of the syrup is unchanged for the week, being 300 Red Ball _-------_--------- 9.00
Sugar—Jobbers hold cane granulated quantity usually carried into the fall. strong in sympathy with the corn Lettuce—In good demand on the
at 6.70 and beet granulated at 6.60. Packers have not said much about markct. The demand is light. New following basis:
Tea—The market has a strong un- coming crops. That in the Northwest Orleans molasses is dull, without California Iceberg, 4s, per bu. ~-$6.50
dertone and the business of the week, is estimated at about 55,000,000 pounds, change in price. Outdoor leaf, per bu. ._.-.._.__ 80c

while not heavy is still rather active.
Prices of tea in this country are below
the replacement value. Black teas have
been very firm in primary markets and
so have fine Ceylons. The Japan tea
people are now doing some national
advertising in an effort to bring up
the very poor sale of their teas in this
country. The whole line of Indias and
Ceylons are strong and in good de-
mand. Formosas and Shanghais are
about unchanged. It will take some
prolonged hot weather to muke the
consumptive demand for tea what it
ought to be.

Coffee—The market for Rio and
Santos coffee has shown a small frac-
tional advance during the week. Some
people think that the effect of the big
current crop of these coffees has been
discounted by declines that have al-
ready taken place. The undertone,
hcwever, for Rio and Santos is still
not very strong, although as stated,
the current market is a trifle higher
for the week. Mild coffees have ad-
vanced a small fraction since the last
report.

Canned Fruits—Hawaiian pineapple
opened at the lowest prices since 1917,
although the reduction was not. uni-
form in all grades and sizes compared
with last year. Canners anticipated a
low market on peaches and while the
two fruits are not direct competitors,
buyers are influenced to a considerable
extent by a low peach market. The
naming of prices was not followed by
a wave of heavy buying, but brokers
report that there have been favorable
confirmations, although some buyers,
because peach prices are so soon due,
are inclined to wait before definitely
committing themselves on pineapple.
For another thing, pineapple has been
a stabilized product as to price and
retail outlets. It is needed and is an
indispensable part of a retailer’s stock
of canned foods. Opening prices in
past seasons have not been worked up
sharply after being named and_ the
incentive of quick action is not a factor.

Dried Fruits—There is no particu-
larly heavy consuming demand for
dried fruits and early fall outlets have
been taken care of sufficiently to avoid
the need of forced buying among the
shorts. That all dealers are more or
less on the short side of the market
is conceded. The decks have been
cleared and it is the policy to keep
stocks low until there is more actual
need of supplies. For one thing, the
hottest weather of the season has pre-
vailed, and there has been an exodus
of people from the city to the seaside
and mountain resorts. All this is felt
in the dried fruit trade as it minimizes
the orders of retailers. Prunes are
without change. Few offerings of
Oregon packs are being made and full
prices are asked as it is realized that
trade outlets during the remainder of
the season must be taken care of
through second hands. Spot stocks of
California prunes are abnormally light,
and while some have been bought for

as against the record of 85,000,000
pounds last year. California expects
a good sized crop, with a lighter per-
centage of large prunes than normal.
The California prune situation is being
stabilized at the source by the forma-
tion of a marketing agency which it is
hoped will eliminate the competition
among packers to break the market.
The aim is to establish a price which
will yield the grower a fair return,
ensure a price which will make for
heavy consumption and remove the
element of risk of losses which have
been sustained by grower, packer and
distributor.

Canned Vegetables—Tomatoes are
firmer than a week ago and there is
a better demand for spots and fu-
tures, plainly for legitimate needs. The
crop situation is not favorable in the
main producing areas and canners are
not trying to book up tomatoes when
they do not know how many they
will be able to pack. Corn continues
its hardening process. Extra  stan-
dards at the factory cannot be had
below 87'%c, which is a gain of 5c.
Old packs are being bought up and
some of the business which ordinarily
would have been done in futures has
been spread over carryover, but with
the difference that some of the corn
purchased for later needs has already
been put into retail channels. The
weather during the week has been
more what is needed to make up for
the lateness of the season and the re-
tarded development. Sweet peas are
being canned in Wisconsin, but there
is no tendency in the market to change
the firm undertone. Alaskas ran more
to two and three sieves than to fours
and fives.

Canned Fish—Alaska salmon _ post-
ings have been bullish and forecast
a $3 or better market on reds, which
the buying trade thinks is a danger-
ous opening as it places talls under a
handicap at retail. Little has been
said of pinks as the packing season
has only started. There is a shortage
of tuna fish of all varieties on the
Coast and it is difficult to get canners
to make confirmations. Not to be
outdone, a shortage still exists along
the Maine sardine coast. Yes, and
there is little shrimp to be found.

Nuts — The nut situation can be
briefly described since there are uni-
formly light stocks of unshelled and
shelled nuts in sight for the remainder
of the season with but few exceptions.
There is no large consumer demand,
and as prices are high and there is no
immediate need of covering for the
early fall, the trade prefers to let the
market drift until new crop conditions
are better known. The spot shelled
almond and walnut shortages are pro-
nounced and predictions are made that
there will be no relief for several
months.

Syrup and Molasses—The market for
sugar syrup is in good strong shape,
although the demand is not very heavy.
Manufacturers are the principal users

Beans and Peas—Pea beans are still
the firmest thing in the list, but the
demand is rather light. California
limas are easy. Red kidneys steady.
Dried peas are dull and unchanged.
Splits a little firmer.

Salt Fish—The market for mackerel
remains about unchanged for the week.
All grades are now available at un-
changed prices.

Cheese—Cheese is firm, on account
of light offerings. The demand very
fair.

—_+-.__

Review of the Produce Market.

Apples—Transparents, $3 per bu.

Asparagus—$1.50 per doz. bunches.

Bananas—6@7c per Ib.

Beans—Butter, $2.25 per bu.

Beets—Home 30c
bunches.

grown, per doz.

Butter—Receipts of fine fresh cream-
ery have been small during the week
and the receipts have quickly absorb-
ed them. There has been no change in
price from a week ago. Undergrade
butter -is going begging and the mar-
ket is in buyers’ favor. Jobbers hold
fresh packed at 40c, prints at 4lec.
They pay 24c for No. 1 packing stock
and 12¢ for No. 2.

Cabbage—Home
bu.

grown, $90c_ per

Cantaloupes—In full supply on the
following basis:

PDOs $4.00
Standavas 3.50
Stangard flats oo 1.85

Carrots—20c¢ per doz. bunches.

Cauliflower—$3 per doz.

Celery—Home grown is now in mar-
ket, commanding 40@65c per bunch,
according to size.

Cherries—White Sweet, $3; Black
Sweet, $3@3.25; Sour, $2.50—all 16 qt.
crates.

Cocoanuts—$1.10 per doz.

Cucumbers—$1.50 per doz. for home
grown hot house; $1.25 for Illinois hot
house.

Currants—$2.25 per 16 qt. crate.

Dried Beans—Michigan jobbers are
quoting as follows:

Co Pea Beans 6 $6.15
bight ‘Red Kidney -._-.-______ 7.25
Dark Red Kidney -.-._-_______- 9:79

Eggs—Fine fresh eggs are wanted,
but offerings are light. If the weather
continues warm, there will be a lot
more heated eggs and fewer fine fresh
eggs. Good eggs are being readily
sold at top prices without any advance
for the week. Undergrades of eggs
are sluggish. Local jobbers pay 24c¢
tor strictly fresh.

Egg Plant—$2.25 per doz.

Garlic—35c per string for Italian.

Grape Fruit—$6@6.50 per crate for
Floridas.

Green Onions—Home grown silver
skins, 20c per bunch.

Green Peas—$2 per bu. for June and
$2.50 for Telephones.

Lemons—Quotations are now as fol-
lows:

SOU Sunkist, 2200020 $10.00

New Potatoes—Virginia stock com-
mands $4.75 per bbl.
Onions—Egyptians, per 100 Ib.
bag; Spanish, $2.50 for 72s and $2.75
for 50s; Louisville, $4 per 100 Ib. sack.

$5

Oranges—Fancy Sunkist California
Valencias are now on the following
basis:
mam... ae
6 0 ae
0 ee ae
6 (2. ee 72a
200 Se ean 7.43
CO 7.23
(4) 6a
2) ee ee ee)
O46 4.75
Red Ball. 75c cheaper.

Peppers—Green, 60c per doz.

Pieplant—$1.50 per bu. for home
grown.

Poultry—-Wilson & Company pay as

follows this week:

Fieavy fowls .._....__. eal BAe
Eient fowls ....._. 2 Ge
Heavy Brovéers ..........1... 0. 23e
bight W. E. Broilers _.._- 1&c

Radishes—20¢ per doz. bunches for
home grown.

Raspberries—-Rd, $5; black, $4—1l6
qt. crates.

Spinach—$1 per bu.

Sweet Potatoes—$1.75@2 per ham-
per for Delaware kiln dried.

Tomatoes—Southern stock, 90c¢ per

6 Ib. basket; home grown hot house,
$2 per 10 Ib. basket.
Turnips—60c per doz. bunches.

Veal Calves—Wilson & Company
pay as follows:
ANC 18c
COG 17c
Medi 2.2) 15c
POOP oo 12c

Watermelons—45@65c for Georgia
stock.

—_——_-
Cherry Crop Almost a Failure.

A posting from a reliable source is
to the effect that the of
No. 10 red sour pitted cherries in New
York this
than 15 per cent. of a normal pack.
This condition is the result of a short
crop, increased by the competition for
raw material among canners and pack-
ers of the cold fruit. Phe
market was bid up to 8c against 4%c
last year and resulted in an initial cost
which the canner
Rather than

production

season will not be more

process

of raw material
thought was dangerous.
gamble on the market many canners
cut their outputs to their firm orders
in hand.
a
A “Nawing Conshuns.”

A man had his pocketbook stolen
and, unfortunately, it contained a good
deal of money. One day, to his great
surprise, he received a letter from the
thief enclosing a small portion of the
stolen money.

It read as follows:

“Sir: I stole your money. Remors
is nawing at my conshuns so I send
sum of it back. When it naws agin I
will send sum more.”

 

 

 

6 MICHIGAN TRADESMAN July 20, 1927
The Art of Eeating. cal food supply there is scarcely any ed States Department of Agriculture. lard are given at 146,250,000 pounds,

Eating in America is becoming a difference between the meals in Van- Total holdings of frozen poultry, against 120,527,000 pounds last year.
lost art. Gone are the days when you couver and Montreal. including broilers, fryers, roasters, Holdings of creamery butter aggre-
could go out for a leisurely luncheon Wives are blamed for the excess of fowls, turkeys and miscellaneous poul- gated 90,116,000 pounds, against 86,-
in some quiet spot where the food  tearooms, where dinners of minute try, are placed at 50,059,000 pounds, 897,000 pounds last year, and stocks
was delectable, leaving behind you all proportions are served. Men are not against 36,730,000 pounds July la year of case eggs were 10,554,000 cases,
business trials and_ tribulations. necessarily averse to visiting attrac- ago, and a five-year average of 42,- against 9,133,000 cases on the same
The European invariably spends two tively gotten up eating places, but it 823,000 pounds. date a year ago. American cheese
Eke co Gecthe sedis af the diy, is almost too much to ask them to go Meat stocks, including beef, pork, Supplies are smaller, being 49,643,000
glad to relax and forget his cares. 7 UU8TY simply for the sake of batik 2.05 and mutton, totaled 940,819,000 Pounds, compared with 54,069,000

But we are a people of money makers
and the American business man, esti-
mating every tick of the clock in dol-
lars and cents, feels he is losing money
if he lingers over his luncheon when
he can dash into a restaurant for a
hurried snack sufficient to sustain him
until dinner.

Dining cars, cafeterias, automats and

hurry-up lunch counters have done

their best to take the joy out of eating,
although many hotels are doing much
to keep the standards high. And our

meals have suffered woefully at the

hands of the worst curse of our times,
standardization. If one allows for the
slight variations dependent on the lo-

hangings and vellow candles.

Not a few excellent restaurants are
“discovered,”
of the
true connoisseur of eating places.

spoiled through being

which explains the reticence

When we cease to regard eating as
something to be done purely of habit,
finding it instead untold aesthetic de-
lights, our only regret will be that we
did not comprehend earlier.

—_>+~>_—___
Cold Storage Holdings Of Foods In-

crease.
Increased cold storage stocks of
poultry, meats, butter and eggs on

with the same
date last vear are reported by the Bu-

July 1 as compared

reau of Agricultural Economics, Unit-

pounds pounds a year ago.

July 1, against 705,720,000
pounds last July, and a five-year aver-
age of 889,298,000 pounds. Stocks of

Always Sell
LILY WHITE FLOUR

“The Flour. the best cooks use.”
Also our high quality specialties
Rowena Yes Ma’am Graham Rowena Pancake Flour

Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING COMPANY
Grand Rapids, Michigan

 

Good work makes any job good.

 

 

 

 

New Issue

Dated April 1, 1927

NEW YORK

 

 

on each semi-annual interest paying date thereafter.

at any time thereafter outstanding,

$550,000

Baxter Laundries, Incorporated
Ten-Year 6% % Sinking Fund Gold Notes, Series A

With Stock Purchase Warrants

Coupon Notes in denominations of $1,000, $500 and $100, registerable as to principal.
for the norma! Federal Income Tax, not exceeding 2 per cent per annum.
fic or personal property taxes of the States of Pennsylvania, Connecticut, Michigan,
Massachusetts Income Tax, all as provided in the Trust Indenture. Redeemable in whole or in part at any time on sixty days published notice at
105 and accrued interest if redeemed prior to April 1, 1928, the premium decreasing one-fourth of 1 per cent on April 1, 1928, and by a like amount
Stock Purchase Warrants attached to each Note entitle the holder to purchase Class A
Common Stock at the rate of 20 shares for each $1,000 par amount of Notes at $25 per share from June 30, 1927, to and including June 30,
1928; thereafter at $30 per share up to and including June 30, 1929; and thereafter at $35 per share up to and including June 30, 1930. Proceeds
of stock thus sold must be invested in additional property or used to retire these Notes.

CENTRAL UNION TRUST COMPANY OF NEW YORK, TRUSTEE
MICHIGAN TRUST COMPANY, GRAND RAPIDS, MICH., PAYING AGENT

Mr. Howard F. Baxter, President of the Corporation, summarizes his letter to the Bankers as follows:

BUSINESS AND PROPERTY: Baxter Laundries, Incorporated (a Delaware Corporation), or its predecessors, has been in con-
tinuous and successful operation in Grand Rapids, Michigan, since 1885.
laundries and/or dry cleaning establishments and one towel supply business in Lansing, Muskegon and Kalamazoo, Michigan,
and is negotiating for the purchase of several plants in other midwestern cities.

EARNINGS: Adjusted Profits of $124,324.47 after depreciation on book values for the 12 months ended December 31, 1926, after
giving effect to new management contracts, adjustment for ‘nterest and non-recurring charges, but before Note interest and Federal
taxes were approximately 3.47 times the annual interest requirements on these Notes.

SECURITY: These Notes are a direct obligation of the Corporation and are outstanding for less than 51% of the $1,087,909.37 total
net tangible assets after deducting a land contract of $10,725.72 and purchase money mortgage of $15,272.

SINKING FUND: The Trust Indenture provides for an annual sinking fund equal to (a) 1214% of net earnings for the preceding
fiscal year as defined in the Trust Indenture or (b) 50% of the net earnings for the preceding fiscal year after paying or setting
aside $3 per share on all outstanding no par value Common Stock or (c) 2% of the largest aggregate par amount of the Notes

whichever of the three amounts is the greatest; the maximum so to be annually set aside,
however, not to exceed 10% of the greatest principal amount of the Notes outstanding at any time.

The legality of this issue will be subject to approval of Knappen, Uhi & Bryant, of Grand Rapids, Michigan, for the Company and Messrs.
Travis, Merrick, Warner & Johnson, of Grand Rapids, Michigan, for the Bankers. The accounts of the Company are audited regularly by Messrs.
Ernst & Ernst, Certified Public Accountants, and the appraisals have been made by Lloyd’s Appraisal Co., Chicago.

These Notes are offered when, as and if issued and received by us and sub’‘ect to the approval of counsel.

subscriptions in whole or in part, to allot less than the amount applied for and to close the subscription books at any time without notice. Tem-
porary notes will be delivered in the first instance.

Price and accrued interest

HOWE, SNOW & BERTLES

Incorporated

GRAND RAPIDS

DETROIT

All information given herein is from official resources or from sources which we regard as reliable, but in no event
are the statements herein contained to

Due April 1, 1937

Interest payable October and April ist, without deduction
The Corporation agrees to reimburse the holders for the present speci-
Maryland and the District of Columbia and for the present

The Corporation has recently acquired five additional

We reserve the right to reject

CHICAGO SAN FRANCISCO

be regarded as our representations.

 

 

 

 

 

ond:

July 20, 1927

MICHIGAN TRADESMAN

7

 

THE CHICAGO TURNPIKE.

Old Indian Trail From Detroit To
Chicago.

A recent edition of the Michigan
Club Bulletin contained an interesting
historical article on the old Chicago
Turnpike from the pen of Mrs. Frank
P. Dodge, of Adrian. Through the
courtesy of the Michigan Federation
of Women’s Clubs, the Tradesman is
permitted to reproduce the article to-
gether with an excellent illustration of
the Walker Inn, now eighty-nine years
old.

It seems a far cry from to-day, with
the noise and bustle of the streams of
speeding motor cars along a _ super-
highway, to that distant day when the
red man silently stole through forest
primeval. He followed well known
trails from hunting ground to hunting
ground, from council fire
to council fire. These trails

loads of settlers were constantly pass-
ing along the turnpike. But not always
were the wayfarers settlers — many
were travelers and tourists, and often
among the stagecoach passengers were
distinguished personages.

Among the early taverns was one
built at Cambridge Junction about
1838, known as the Walker Inn and
this hostlery has a record of famous
guests: Daniel Webster was enter-
tained within its walls; James Fenni-
more Cooper, with his family and ser-
vants lived there several months while
writing one of his novels. To-day, the
tourist visiting the restored inn, is
shown the Cooper room and the Web-
ster room and even the room haunted
by the ghost of a murdered guest.

Along this path through the wilder-
ness rode too, those valiant souls who
ministered to the bodily and to the
spiritual welfare of the early settlers,

met with all sort of accidents incident
thereto. But Miss Martineau was evi-
dently an experienced as well as ob-
servant traveler, with a never failing
sense of humor, and when a halt was
called for repairs, walked on with her
companions to the nearest inn—or it
might be settler’s cabin
flowers on the way.

— gathering
The flowers were
everywhere and lovely, “lupins, wild
geraniums, grass, blue iris,
wild sunflower and many others.” At
Tecumseh, they were served with the
first wild strawberries of the season,
which were of “supreme quality.” She
describes the log cabins of the set-
tlers as both picturesque and neat, and
if well made always comfortable, easily
kept clean, cool in summer and warm
in winter. They found the inns always
crowded and sometimes the accommo-
dations meager, but usually “with a

blue-eye

little coaxing and management—every-

farms among the hills and dales and
turns and windings of the old Chicago
road.

Then came the day of the awaken-
ing—the day of the automobile and
the good broad highway leading on.”

Once more the Chicago Pike and
the Irish Hills moving
throngs. The motor horn breaks the
little grounds
where for scores of years the pioneers
have slept. traveler
will stop for the Sabbath service at

teem with

quiet of the burying

Sometimes the

the wayside church, but oftener he
goes speeding on.

\nd so, life has come once more to
the Chicago road—it is the Reincarna-
tion — the Apotheosis of the Stage
Coach Day.

ao
Marriage Here To Stay.

Judge Lindsey wants us to try out
his theories.

there are some things we

Does he not know that

cannot try even once, be-

 

led him by devious ways
along the high grounds
and ridges, around sloughs
and marshes, skirting lakes
and streams.

And yet, the proud Chi-
cago Pike—the M-23 of
to-day —is the direct de-
scendant of one of these
historic trails. It has been
a process of evolution,
keeping step with the time
and tides.

Along this trail, with
French or Indian guides,
in the early 1820’s came the
first settlers to the south-
eastern counties of Mich-
igan. By enactment in 1825
the Federal Government
authorized the construction
of the military road, known
from pioneer days, as the
“Chicago Turnpike’, fol-
lowing the old Indian trail
from Detroit to Chicago,
283 miles.

Along this road the set-
tlers came and established
the wilderness homes —

 

 

 

cause a trial would be
fatal?

A certain man engaged
in tamping down dynamite
boasted that he had never
had an accident. “I be-
lieve you,” said a bystand-
er, “and if you ever do
have an accident you will
tell the angels about it and
net as.”

We cannot try out the-
ories about an agelong in-
stitution like marriage.
Marriage has accompanied
the race from the dawn of
civilization. A leopard may
change his spots and an
Ethiopian his skin before
institution
like martiage can be

a fundamental

changed. A man who tries
playing with

surely get
burned. As well try to
change the nature of fire,
water and sunshine as to
try to change the nature of
marriage.

to do tt is

fire and. will

Everything to be thought,

 

 

first the log cabins, then
the substantial frame dwel-
lings reminiscent in archi-
tecture of the old home in
New England or Western
New York; some of these old houses
stand to-day as pure examples of
New England and Dutch Colonial
architecture.

Great frame taverns were built along
the way—taverns with tap-room and
ball room and the great kitchen where
before the yawning fireplace was cook-
ed hearty pioneer fare. Great barns
and stables and sheds adjoined the
taverns, for the care of the lively
steeds of other days.

The turnpike was completed in 1830
and passed, then, as now, through Yp-
silanti, Saline, Clinton, Jonesville,
Coldwater and so on to Chicago. Soon
the territory of Michigan established
a road from Port Lawrence (Toledo)
known as the “Monroe Turnpike”
which joined the Chicago Turnpike at
Cambridge Junction.

Someone who remembered the early
days said that in the early 1830’s wagon

igan.

the doctor whose saddle bags held
quinine and pills and the circuit rider
and the sainted missionary with Bible,
prayer-book and hymnal slung across
the saddle.

Harriet Martineau, the English es-
sayist who visited and wrote of Amer-
ica, 1834-36, has left us, in her ‘Society
in America” a charming account of
her journey over the Chicago road in
June, 1836. It is a picture of life in
that far day in a pioneer country writ-
ten by an eminent Engiish woman,
who, unlike some of her fellow coun-
trymen, found much to commend and
little to condemn. With her party, she
left Detroit, early on a June morning,
in an “exclusive extra” (presumably a
chartered stage coach). She notes the
bright and brimming river, and the
road for a few miles crowded with
Indians. The party encountered bad
roads upon entering the woods and

Walker Inn built about 1838 by Sylvester Walker, at Cambridge Junction, Lenawee county,
The boulder was placed by Lucy Wolcott Barnum Chapter, Daughters of the
Revolution, Adrian, 1924.
the Chicago and the Monroe.

The boulder commemorates the building of the two important turnpikes,

thing was made easy” even if some of
the party slept on the “parlour-floor.”
At Ypsilanti she picked up an Ann
Arbor newspaper. “It was badly print-
ed, but its contents were pretty good
and it could happen nowhere outside
of America, that so raw a settlement
should have a newspaper.” There were
always delights to compensate for the
difficulties of travel—the rolling coun-
try, the oak-openings, the spotted
fawns and the glimpses of the wood-
thrush and the gay woodpecker among
through the
Irish Hills, “the ponds gleaming be-
tween the hills and copses giving a
parklike air to the scenery.”

 

the trees. And so, on

Life was gay along the Chicago
turnpike in the stage coach days, but
with the building of the railroads came
the end of that joyous rush of travelers
ever westward bound, and the quiet of
peace and prosperity settled over the

American

said and done about mar-

Mich- riage has already been
thought, said and done.
Everything has already

been thrown into the cru-
cible. The dross has burned away and
the only gold that remains is the pure
gold of honest, inalienable marriage.
Wisdom can never achieve anything
higher concerning relationships of the
sexes than the Christian ideal of mar-
riage. It is beautifully set forth by the
famous Chrysostom (John of the Gold-
en Mouth).
highest even though it is not lived up
to in our decadent times.
Judge
Jesus’s utterances that seem to make

This ideal remains the

Lindsey accepts some of
somewhat for his peculiar theories, but
as the judge seems rather partial to
divorce all he can say about Jesus’s
is that Jesus
meant it only for his own age or race.
3ut why did Jesus forbid divorce?
Evidently because he saw that the easy
divorce laws of the Jewish code of his
day were working grievous mischief to
the moral and social life of the people,

prohibition of divorce

 

POLITICS AND SCENERY.

After achieving an eminent success
in business a well-known merchant of
this city once said that he had discov-
ered that there were only two things
which American thought he
could do better than anybody else:
drive a horse and run a newspaper.

Since that day driving horses has
gone out of fashion, leaving, accord-
ing to the merchant, only the conduct-
ing of a newspaper as something with-
in the ability of every man. Every
newspaper man is familiar with the
phrase “Why don't the newspa-
pers ?” and while he seldom under-
takes to explain why not he knows
plenty of reasons for what are re-
garded as omissions.

A case in point is President Cool-
idge’s suggestion to the reporters who
have been assigned to cover his vaca-
tion in the Black Hills. Mr. Coolidge
might have made an excellent editor
had he chosen to enter that profes-
sion, but the reply of the reporters
disclosed the fact that there are things
in every craft which laymen overlook.
The President thought it would be
more useful if the correspondents did
not attempt to cover the daily doings
of the Executive but corfned them-
selves to describirg the scenic beauties
of the Black Hills.

The reporters instinctively recog-
nized the news possibilities of the
President’s idea. They knew that the
whole country was interested in the
Chief Executive and they knew also
that if they sent a column describing
some particular part of the Black Hills
every day the editors would consigz
it to the wastebasket. They therefore
sought to link the interest in the
Executive with the beauty of the Black
Hills and requested the President to
give them daily assignments covering
the points he thought should be de-
scribed. They saw the value of the
personal touch in the by-line: “De-
scribed by Order of the President.”
That would carry scenery
past the most obtuse copy reader any-
where and it would be read by mil-
lions.

Unfortunately the President declined
to do his part. A contest among the
correspondents to produce the best
story on the Black Hills covering
points selected by the President would
have turned the eyes of the country
to the scenery of that district. But
as mere scenery, divested of the per-
sonality of the President, it would in-
terest only the real estate men of
South Dakota.

every

 

any story

 

THE COTTON SITUATION.

Still under the influence of the Gov-
ernment’s report on the acreage plant-
ed, the prices of cotton continued high
during the past week, at one time
reaching a record level ‘for the season.
This was in spite of the fact that the
prospects ihe crop had
proved because of better weather con-
ditions. It is everywhere realized that
any estimates of the yield that may
be made at this time are pure con-
jecture, subject to future weather and
other circumstances. One such esti-
mate during the past week placed the
size of the crop as possibly over 15,-

for new im-

MICHIGAN TRADESWAN

000,000 bales and a carry-over of not
less than 6,000,000 bales. If anything
like this should prove to be the case,
there will be plenty of cotton for next
year. But a lot of things may happen
during the next four months which
will materially change the size of the
output. Enough is already apparent,
however, to negative the idea that
there will be cheap cotton. Makers
of cotton goods are making their ar-
rangements in consonance with this.
They are trying to advance prices,
which are now mostly on the basis of
former and lower costs of the raw
material. Some advances, including
those of tickings and denims, have al-
ready been made. Prices of certain
gray goods have been advanced, oth-
ers are well maintained and some of
them are based on less than replace-
ment costs. Production of cotton fab-
rics, which for a time was less than
consumption, is now exceeding it,
which would be a source of weakness
were it not that the raw material has
been advancing in price. More activity
in underwear and hosiery business is
expected during the coming fortnight.
Prices on such goods, it is predicted,
will be higher. -

 

THE WOOL MARKET.

Little, if any, change is shown in
the wool situation. The auction sales
of colonial wools in London are still
in progress. At the outset, much was
made of the fact that certain varieties
had scored a slight advance. This does
not appear to have continued, and the
amount of withdrawals indicate a re-
sistance on the part of buyers to pay
higher prices. In this country there
has been continued buying of the do-
mestic clip at about the same figures
that have recently prevailed. There
does not appear to be any likelihood
of any substantial advance in wool for
some time to come, much as certain
holders would like it. This is based
on the fact that the supplies are am-
ple and on the further circumstance
of only a moderate consumption the
market, es-
has

world
pecially for
been showing improvement lately, re-
orders coming in quite freely. Cloth-
ing manufacturers have been getting
more orders from their on the
road, now that retail clothiers have
had a fair disposal of summer stocks.
Openings of tropical worsteds have
taken place. In the case of the Amer-
ican Woolen Company the offerings
show a trifling advance which is said
to be in no wise due to any belief in
the increase in the cost of raw wool.
In another opening, a slight reduction
in price was made. the avowed purpose
being to secure volume of sales. A
very fair response was obtained to the
offerings in both cases, the hot weather
being a factor. In women’s wear, ex-
cept for certain favored coatings, the
market is still somewhat quiet.

over. The goods

men’s wear fabrics,

men

 

THE COURSE OF PRICES.

The subject which is of perennial
interest has lately been attracting even
more attention than usual. This is the
outlook so far-as the course of prices
in general is concerned. For several
years now that course has been down-

ward in the case of most commodities
and it has been a source of surprise
to some that this condition has been
found compatible with a fairly large
measure of prosperity. Too many had
been led to believe that prosperous
conditions are always accompanied by
rising prices, as was the case in the
war period and immediately thereafter.
3ut they have discovered that a surer
foundation for any enduring prosperity
is afforded when more goods can be
purchased by the bulk of the population
with the result of giving more occu-
pation to the mills and factories which
produce them. Then, too, the more
fully occupied these sources of supply
are, the cheaper is the cost of produc-
tion, thus permitting a profit even at
lower prices. At the present, the out-
look generally is that prices, except in
a few special instances, will continue
to show the gradual downward ten-
dency. There is nothing spectacular
about the movement, because the
changes are in a narrow range and
values appear to be nearly stable. The
condition is favorable to those en-
gaged in manufacturing as well as to
distributors because it lessens the risks
of doing business, especially by those
who have to prepare products much
in advance of their sale to consumers.
In the case of articles where style is
the controlling element, however, other
considerations enter.

 

THE ARGUMENT OF THE ROD.

The flagellation of naughty boys for
their misdeeds or for the purpose of
eliciting the truth may or may not
have proved effective in the good old
days. To-day it is considered opposed
to decency and common sense. Yet
it lingers as a legal process. The po-
lice consider that a suspected person
is likely to convict himself under the
pressure of a “billy” or the buckle end
of a stout leather belt. Judges have
not explained their attitude on the
evidence thus obtained, and it is pos-
sible that their silence gives consent
to a practice which is out of date in a
civilized community.

In Turkey, under the rule of the
sultans and under the administration
of justice by cadis protected by power-
ful pashas, the application of the
bastinado to the soles of a supposed
criminal produced surprising results.
When the bastinado wielder settled
down to business he was capable of
making his prisoner utter all kinds of
things defamatory of himself and
everybody else, but his self-inculpation
was received with the full assurance
that the truth and nothing but the
truth was being wrung from the suf-
ferer. In the United States the ap-
plication of the bastinado would be
deemed intolerably brutal.

The strange thing about the beating
out of evidence from recalcitrant ac-
cused persons is that when they are
brought to trial the evidence given un-
der duress is retracted and the confes-
sions are derided and withdrawn. The
whole business, therefore, is a brutal
farce worthy only of the Inquisition or
the Star Chamber. Its continuance is

a blot upon our system of criminal
procedure.

 

July 20, 1927

DRY GOODS OUTLOOK.

Much retail trading came with the
belated spell of hot weather which
overspread this portion of the country
for several days of the past week.
There was a rush for apparel in keep-
ing with high temperature, and the
stocks in the stores were quickly de-
pleted, so much so that calls had to be
put in with the manufacturers for
further supplies. This was especially
the case with regard to men’s wear,
the movement of which had been quite
slow. Whether there is yet time for
disposing of a normal amount of goods
is a question, owing to the lateness
of the season, but the outlook is much
better than it was a week ago. Mean-
while, in the primary markets the
work is well under way for providing
the requirements for next winter and
spring. Dresses and other articles for
the late summer and early fall are in
demand by the retail stores, while the
wholesalers are beginning to show an
interest in knit goods such as light
underwear and hosiery, the latter in-
cluding infants’ socks. A little better
enquiry is also manifested in piece
goods, particularly in view of the un-
certainty on the subject of future
prices.

 

PREPARED TO MEET ISSUE.

No publication ever yearns for a
libel suit, because the preparation and
trial both involve expense and annoy-
ance. There are times, however, when
such an ordeal has to be faced with
all the manhood and force the defend-
ant can command.

Such a situation is now presented
in the threatening attitude of the Ap-
ple Hat Manufacturing Co., which an-
nounces that it proposes to start a
libel suit against the Tradesman.

In this case the Tradesman wel-
comes the proposed attack, because ::
review of the matter by the courts
will afford the Tradesman an oppor-
tunity to forever vindicate its position
on the abuse of shipping goods to
merchants who have not ordered them
and have no use for them.

It is a fundamental principle of law
that satisfaction
irom the courts must come with clean
hands. This the St. Louis concern can-
not do, because its hands are smirched
by practices which are justly condemr-
ed by every right thinking man in
the world.

the man wo seeks

 

Transoceanic flying is taking on the
aspects of a truly international sport.
The latest entries are a German avia-
trix and a Turkish ace, both of whom
plan to take off from their native coun-
tries with New York as their goal.
It is to be hoped the movement spreads
to Italy, China and Albania. These
countries might be helped by some-
thing which would take their minds off
their troubles.

 

If you're dissatisfied with yourself
and not with your position, you're
headed right. Don’t get dissatisfied
with your job; get thoroughly disgust-
ed with yourself. The job is merely
the medium, the _ instrumentality
through which you demonstrate your-
self to be either a man or a manikin.

 

 

July 20, 1927

Sera NN RONEN SS TS ca

Saar oe ALE ROARS ARON SERENA RETR ECR SMa

MICHIGAN TRADESMAN

 

OUT AROUND.
Things Seen and Heard on a Week
End Trip.

With the temperature soaring around
the nineties a long Out Around trip
Saturday was out of the question; so
we started out on U. S. 16, heading
North at Marne for the village of
Conklin, which has been a smart trad-
ing point ever since the town was born
as the result of the construction of the
G. R. & I. extension from Grand Rap-
ids to Muskegon, about forty
ago. Few people nowadays know that
the town was named in honor of Oscar
F. Conklin, who was a strong advo-
cate of the extension and who, because
of his knowledge of the country trav-
ersed and land values generally, was
entrusted with the delicate task of buy-
ing the right of way the entire distance.

years

In placing the check book of the G. R.
& I. in the hands of Mr. Conklin, the
late Wm. O. Hughart remarked: “Buy
the right of way, Oscar, and buy it
right, but don’t leave a single sore spot
anywhere between here Muske-
gon.”

Mr. Conklin complied with the con-
ditions imposed upon him by the ven-
erable executive of the G. R. & T. and
subsequently turned in to the railway
officials deeds for every parcel of land
needed for the right of way except a
small corner of the farm of the late
S. A. Sheldon, near Marne, who held
out for a higher price than Mr. Con-
klin felt justified in paying. Mr. Shel-
don declined to accept the offer of the
G. R. & I. for several years, finally
settling the controversy on his own
terms with Hon. T. J. O’Brien, general
counsel of the railway.

Mr. Conklin is still living at about
90 years of age. He spends his sum-
mers at Jacksonville, Illinois, and his
He
started in life as a poor boy and rose
to affluence and influence solely by his
own indomitable energy and determina-
tion. He engaged in general trade at
Ravenna in company with his brother,
Wm. P. Conklin, who has long resided
in Grand Rapids. The firm of O. F.
& W. P. Conklin were the Poo Bahs
of Ravenna vicinity for many
years. They not only sold general mer-
chandise, but they conducted lumber-
ing operations and owned many farms.
They loaned money on mortgage and
did much to develop the natural re-
sources of Muskegon county. They
were both hard headed men who had
learned the value of money in the Uni-
versity of Hard Knocks and their ad-
vice and leadership were always sought
by those better qualified to direct than
they themselves.

and

winters in Florida or California.

and

were During the
thirty-five or forty years they were
Ra-
venna their names became a synonym
for strength and dependability. O. F.
was for a time associated the
late W. G. Watson in the banking
business at Coopersville and the late
R. D. McNaughton in general trade at
the same place. Both brothers subse-
quently removed to Grand
where Wm. P. still resides.

I had the pleasure and satisfaction
of being associated with Oscar F.
Conklin in the purchase of the land in
Grand Traverse county now occupied

actively engaged in business at

with

Rapids,

by Neahtawanta and Traverse Point
resorts and learned many things from
him during that early period. He was
not only a good judge of land and an
accurate judge of timber, but he could
see the boundless possibilities of the
Northland as a resort region. The
ownership and management of 1,000
acres of wonderfully productive land
in the corn belt of Illinois has kept
him from enjoying his summers in the
health giving region he loved so well.
He was a rather dominant partner, but
his decisions and actions were nearly
always correct and actuated solely by
honesty and far sightedness. He is a
ready speaker, a natural diplomat and
one of the most adroit business “fixers”
I have ever met. No life long friend
receives a warmer welcome than O. F.
Conklin when he darkens my door once
a year and I sincerely hope he may be
spared to celebrate his one hundredth
birthday.

One of the most beautiful memories
I possess is the harmony of these two
Oscar
being domineering; William profound-

brothers — dominant without
ly loyal to his brother and usually will-
ing to acquiesce in the elder’s decisions
and conclusions. They sat for hours
every day under the towering conifer
trees at Traverse Point, looking out on
the West
3ay, which is conceded to be as beauti-
ful as the Bay of Tokio, planning the
lines of merchandise they would pur-

branch of Grand Traverse

chase the following season, the crops
they would put in on each of their sev-
eral farms, the timber lots they would
lumber and the provisions they would
make for their clerks and relatives. I
have never seen a partnership relation
which was so utterly devoid of friction
as this one was.

Conklin has met some reverses from
fire, but has never had a bank failure.
Her business men keep in close touch
with the thrifty German farmers who
I once
the pleasure of being associated

flank the village on all sides.
had
with A. C. Smith, now engaged in gen-
eral trade at Plainwell. when he was
located at Conklin, and I
connected the local bank as a
stockholder ever since the business was
established by Del. Wright.

have been

with

Ravenna has had her share of fires.
She has also suffered from a bank fail-
ure and a dam (not damn) failure. The
dam on Crockery Creek, which meant
so much to the hopes and aspirations
of the people of Ravenna and surround-
ing towns, went out under too much
water pressure, causing losses which
will be remembered for a long time by
contributed to the under-
The communities interested in
the failure are now served in a fairly

those who

taking.

satisfactory manner by a subsidiary of
the Consumers Power Co. In one way
the collapse of the local company will
not be so calamitous, because the local
company probably induced many peo-
ple to wire their homes and stores and
barns, so they are now using juice
from the Consumers Power Co., in-
stead of kerosene lamps and _ tallow
The broken bank has been
replaced with a State organization com-

candles.

posed of influential business men and
managed by men of experience and
ability. While the cement roads and
the automobile have probably diverted

- ee deme aks ah a

some of the trade which formerly went
to Ravenna to Muskegon, yet the town
has a fairly prosperous appearance and
the merchants can probably give good
accounts of themselves.

I never pass through Ravenna with-
out calling on Aaron Rodgers, the pio-
neer druggsit, who is practically in-
capacited for business by reason of im-
pending blindness. Mr.
an energetic merchant in his day—he
was a worthy contemporary of the
Conklin and Alberts families—and I
regret exceedingly that
fliction should overtake him in his old

E. A. Stowe.
—_—_»-.————
A Plea For the Pedestrian.

Grandville, July 19—This is certainly
an age of easy transportation.

Walking has become a lost art. It
is said that one in every five of Mich-
igan’s inhabitants owns an automobile.
That shows thrift does it not, and
ought we not to be proud of our pros
perous condition?

Perhaps so, but what about our bod
ilv health?

I remember of reading a long time
ago, before the advent of automobiles,
of a man who was a railway inspector
whose duty it was to ride the road.
His job was a soft-cushioned one, he
seldom walking the length of a train,
the consequence being that at the end
of a few years he lost the knack of leg
locomotion; in fact became paralyzed,
ending his days as a helpless invalid,
all of which came about because not
using his legs as nature intended.

Rodgers was

such an_af-

age.

And what are we doing to-day as a
people? The boy scouts go on an oc-
casional hike, even the girls, but yet
the main body of our people are be-
come helplessly addicted to auto cush-
ions and a lazy outlook on bodily ex-
ertion. What is this leading to? Sure-
ly the health of the people is gradually
being undermined because of too much
ease.

And we are just beginning this life
of shiftless inactivity. The legs of
mankind were created for a purpose.
Let that purpose be eliminated by man
himself and where are we going to
land; The most of us in invalid homes
and in the hospitals.

Happy is the man who does not own
an automobile. He may not just now
realize his good fortune, but the pass-
ing of time will show a mass of idle
invalids, with physicians head over
ears in work for the amelioration of
the stomach, liver, bowel and other
troubles superinduced by what? By
too great an indulgence in car-riding.

3ack in old lumber days, to which I
often refer, there were few opportuni-
ties of making vehicles do the job in-
tended for man’s legs to perform
There were some speedy pedestrians
in those days as well. Samuel R.
Sanford, a lumberman who lived three
and twenty miles up the Muskegon
from that city, very seldom drove a
horse and buggy. His preference was
for “Shank’s horses,” on which he
made good time to and from his duties
on the jon.

As a boy I remember his halting at
the. blacksmith shop at Bridgeton to
converse with some friends collected
there. It was 3 p. m. when he turned
to depart for the twenty mile trip to
town.

“Better stop over and take a new
start in the morning, Sam,” suggested
one of the men present. The lumber-
man gazed at the descending sun and
said: ‘Plenty of time, sir.”

“But you'll need your dinner, and it
will be late when you get to Muske-
gon.”

“Tl be there at six o'clock to-night
in ample time for dinner,’ smilingly
replied Mr. Sanford as he set out.
Seven miles an hour afoot was unusual
yet such was the lumberman’s record,

and he was long known as the most
rapid walker on the Muskegon.

Walking has indeed become a lost
art.

In many ways the advent of the
automobile has been a blessing to the
people, and yet, on the whole, there
is a question whether, in the long run,
ithas not been really an injury. In any
event the slow moving man is the long-
est lived. I knew several lazy-spoken
men, slow of movement, yet going
everywhere on foot, who lived to near-
ly ninety, while the nervous, quick-
spoken rushing individual rag out of
life fuel before the age of seventy.

It is this way about the present day
locomotion. Men, women and even
children ride too much. Disuse of legs
and arms is an injury that no doctor's
prescription can relieve.

And the non-use of our legs is going
to tell very seriously later on. People
nowhere nowadays on foot. It is
become irksome to walk. The car is
within handy reach and into this the
man of business, the schoolboy, the
mother or daughter launch themselves
for every excursion, be it tong or short.

0

This of course is all wrong, but who
is to sound the warning? Not a poor
Tradesman scribe who doesn't own an
automobile anyhow. The warning of
what is to come should be sounded by
the leading health preservers of the
land, the great physicians. and even
ministers of the gospel.

However, there’s the rub. Even the
physician has his auto by means of
which he can be hurried to the bedside
of one dangerously ill. It took doc-
tors hours sometimes to reach the side
of the ill gnes, while to-day the car
whips them across space in a breath
of time. Not the physician then to
degrade his car by advising its disuse
by others. Even he has become so
accustomed to these rides he very sel-
dom uses his legs.

Then the preachers? Well, you know
even these non-wordly gentry have a
soft spot in their makeup for the auto
flyer. A mighty poor minister indeed
who has not his private car by means
of which he can speed away at rail
road speed. He may think he can walk
up and down the aisles of his church

edifice enough to keep those legs of
his in a healthy condition.
It is a mistake of course. Nature

is no respector of persons. Not even
the President of the United States is
free from the danger of too little walk-

ing. Mr. Coolidge no doubt feels the
need of using his lower extremities
more than is habitual with him at

Washington, hence his seeking a spot
in the Middle West where he can exer-
cise his locomotive powers without let
or hindrance. Our people should get
out of the habit of riding, riding con
tinuously instead of freely using their
legs, else disaster at the end.
Old Timer.
>.
Let’s Keep Away.

Just as our insurance companies

need fewer and better agents, so do

most of our larger cities need fewer

and better citizens, not more and

worse ones. The “booster” is almost
as deplorable a person as the young
man who ts employed to insist that all
guests attending a public dinner shall,
at a certain which he
Bye Blackbird,” when, if
they could express a preference, they
would rather talk to another or
do anything else in the world. That
we should pay such a man to annoy us

moment selects

sing “Bye

one

is due to an extraordinary mixture of
good nature and bad judgment. What-
ever means of publicity we utilize, let
us keep away from the “booster” and
“go-getter” and all his subsidiary
nuisances, Sidney R. Kennedy.

 

10

SHOE MARKET

Classified Advertisements That Pro-
duced.

Beimeister didn’t have much money
But the little
he did have, he wanted to use in such
would

 

to spend for advertising.
a way that people remember
So he resorted to advertising in
sections of the daily
This is how

him.
the classified
newspapers in his city.
he did it:
WANTED—Old Shoes. If vou have
an old pair of shoes that doesn’t look
as good as when you first bought them,
bring them in to us. We will replace
them with a new pair at a reasonable
price. Beimeister Shoe Shop, 34
Broadway.

LOST—A chance to step up into a
better job at an increased salary. The
one who lost this, probably failed to
realize that the boss wants the man
who represents him to look neat and
presentably dressed. And it is impos-
sible to look so with a pair of shoes
that ought to be discarded. Loser will
report to Beimeister and learn some-
thing to his advantage.

JOHN—You need not try to come
back to me; not until vou throw away
that old, worn, dilapidated pair of
shoes you’ve worn so long. Brace up.
3e aman. Go to Beimeister’s and get
a new pair. Then you may talk to me
about coming back. Nell.

2+. ___

Store Gives Patrons Perfumed Cards.

Young’s Novelty Footwear Shop of
1304 F street, Washington, is giving
to its patrons perfumed advertising
cards to be carried in milady’s hand-
bag. The card perfumes the bag and
the odor is said to remain for six
months. In one corner of the card is
a picture in eight colors of a pretty
girl admiring a slipper, on the other
and right hand corner of the card is
the advertisement for Young’s foot-
wear. These cards are made in France
and constitute one of the newest forms
of advertising.

—__>-~.___
Co-operates With Bank.

Up in the Bronx is a shoe store that
is just getting over the enthusiastic
reception accorded its “Start a Bank
Account” sale.

This was a variation from the usual
rebate sale where the regular price is
charged for an article and the discount
is returned to the purchaser in the form
of cash. By arrangement with a neigh-
borhood bank, a clerk from that insti-
tution was stationed in the cashier’s
box of the store and made out to every
purchaser a bank account for the
amount saved.

———_se om

A Brief But Effective Letter.

In Hartford, Conn., is located a mer-

vet

1 imagination. Witness one

 

of his regular collection letters: “This

matter is so small that we wished to

take up as little space as possible in
bringing it to your attention. You can
dispose of it entirely by just sending
us a check for the amount due.” Brief
as the message is, its brevity is em-
phasized by the fact that it is sent out
on a minature letterhead enclosed in
a tiny envelope, measuring only 2 x

1% inches.
-—-o2..2___.....
A Five Day Progressive Sale.
In the latter part of January, Clarke
& Co., Peoria, Ill., for five days held
a “Progressive Shoe Sale.” On each
day of the event was placed on sale a

MICHIGAN TRADESMAN

different lot of shoes at a different
price. The price went higher as each
day went by. No other shoes at any
other price could be obtained on that
day. Customers who asked for shoes
other than that in the group then on
sale were requested to return on the
day when what they wanted was put
in the department.

—_++>____
A Reminder For Suggestive Selling
Silverwood’s of Los Angeles at first
Then one day
How
were the clothing salesmen to be edu-

handled only clothing.
it put in a shoe department.
cated to suggest shoes to customers
who had just bought clothing? A card
inserted at the front of the book of
sales slips carried by each salesman
Whenever a
clothing sale was completed, the card
automatically

solved the problem.

reminded the salesman

to make the desired suggestion.
——_2+2>—____
Correcting an Evil.

Attached to every pair of shoes sold
by the John Ward Co., New York re-
tailers of men’s footwear, is a tiny card.
This is a die-cut in the form of a shoe
“Failure to co-
Ward shoes
to 3 sizes longer than the

and bears the copy:
operate in having John
fitted 214
foot, will result in decreased wear and
probably discomfort.” This does more
than all the verbal importunities of the
salespeople to eliminate “ill fits” and
subsequent aches and pains.

—_2~->___

For the Extra Salesmen.

An “extra” is a sales person who is
employed to help out during sales and
at other exceptionally busy times. Na-
turally the ‘
to be fully familiar with a store’s lines.
So this is what the I. Miller Shoes Co.,
Los Angeles, does. On the

‘extra’ cannot be expected

box of
every pair of shoes, the store pastes a
colored sticker. Shoes of the same
price thus have stickers of the same
color and a new man is able to give
service as efficiently as older clorks.

——_2>->—____
An Odd Window Display.

Even a quarter of a dollar can be
enough of an inducement to make a
man buy a new pair of shoes. Many
stores in different parts of the country
are advertising that they will allow a
credit of 25
brought in by a customer desiring a
new pair.

cents On an old pait

The old shoes are placed in the win-
dow and make a queer looking display,
which gets attention,
—_+++____
Protecting the Salesman.
Every time a customer of a certain
shoe merchant
shoe, contrary to the

insists on buying a
advice of the
salesperson, the latter marks the shoes
in ink with code letters. Buyers of
shoes thus marked, who may return,
are induced t otake a more logical ad-
justment when they are shown. that
they originally bought the
against the salesman’s advice.
—__~++>___
Salesmen Acquire List.
\t the Kleinhans Co., Buffalo, N. Y.
every salesman keeps an accurate mail-
ing list of his most friendly customers
and personal acquaintances. From
time to time, he circularizes his list
With individual letters or with post
¢ards and keeps his friends posted on

shoes

style changes and of new merchandise
arriving in the store.
—_+2>—___
Not Promoted Because—

He grumbled.

He knew too much.

He watched the clock.

He didn’t believe in himself.

He was always behind in his work.

He was always ready with an excuse.

-He never learned from his mistakes.

He never relied on his own judgment.

He wasn’t prepared for the next
step.

He didn’t have his heart in his work.

He was contented to be a second-
rate man.

 

+. 2
A White Elephant Party.

A lady, very active in the social
circles of a Chicago suburb, had a
brand new idea in regard to giving a
party which should have “sweet char-
ity” for its ultimate purpose.

Each guest was invited to bring
something that she had little use for,
but was too good to be thrown away
entirely.

The idea was all right, but the party
Eleven of the nine-
teen brought their husbands.

—-2 2. ___
A Service For the Transient.

The Adolphus Man’s Shop is situat-
ed in a Dallas hotel. Every guest, on
reaching his room, finds beneath the
glass top of the table an unobtrusive
“The Adolphus
Man’s Shop has direct phone service
If there is any standard
merchandise you desire, simply lift the
receiver. We shall have it in your
hands in three minutes.”

—_~+-+—___
Acquiring a Mailing List.

Placed on a table in the lobby lead-
ing to the entrance way of Compton’s,
Duluth, is a large book, resembling a
A card tacked to the
table reads: “Register your name and

proved a failure.

card which — reads:

to your room.

hotel register.

address here and receive our monthly
style booklet.” The register, of course,
supplies the store with a valuable
mailing list.
———_»><-2—___.

Displays Customers’ Photographs.

Photographs of customers who had
patronized the store for many years
accompanied by messages of greeting
and good wishes from them, featured
the windows of a Washington, D. C.,
shoe retailer not so long ago.

 

 

July 20, 1927

 

MERCHANTS:

 

We
are
offering
a New “Sports Boot”
Built two ways.

Style 972—16 in. Soft
Black Elk Pac

Style 977—16 in. Soft
Tan Retan Pac

Both snug at the ankle
and calf. Both Good-
year Welts at prices
that insure good profit
and quick turnover.

Herold-Bertsch
Shoe Company

GRAND RAPIDS, MICHIGAN

Manufacturers of Quality Footwear
Since 1892

 

 

BE —e ee Oe os Fs om os soe rs es es

Summer Is At Hand

Is your stock complete?
We can supply you with
what you need.

!

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!

!

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l Whitmores Nufashond

} Cinderella Mileage
Uno Rawhide
tee obe ovelties

l ae " —

Ee ae ig

} Polly-Shine

x

Insoles
Lyon Hose Prot.
Leather-no-Slips

BEN KRAUSE Co.

20 Ionia Avenue
GRAND RAPIDS. MICH.

|
t
POLISH LACES t
l
t
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l

ah PS OS Rs Fs Os Os Os 9s Os os OE ye

 

 

EEE

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

Write
L.H BAKER, Secy-Treas.
P. O. Box 549

 

LANSING, MICH.

 

a

 

Sok

July 20, 1927

saci are

MICHIGAN TRADESMAN 11

 

Chizizen Are What Their Parents
Make Them.

Grand Rapids, July 19—“Why don’t
mother come home? Why don’t moth-
er come home?”

This plaintive cry went up from the
throats of four children from the age
of three to ten, as they danced along
the street in a manner indicating dis-
content of the deepest.

And where was that mother think
you? Surely not at home looking after
the welfare of her little ones. Duty
once was a strong card in the life of a
mother. To-day what a change, and in
this lies danger to the republic.

Father are little less blameworthy,
and the highways and byways of the
land are evidence of the neglected
homes of our land. Materialism run
wild. The upbringing children have
to-day is sadly wanting in that mother
and father tenderness and love that
manifested itself in the days long gone
by.

That mother who neglected her home
and children was once subject for
frowns of the majority. There is so
large a percent of neglect on the part
of parents it is little wonder that we
are breeding a race of criminals.

A large percent of our present day
children do not realize the full mean-
ing of home and mother. The latter
is so often absent, seeking pleasure in
jazz parlors and movie monstrosities,
while the little ones at home, like the
four mentioned at the beginning of
this article, are wandering the streets
vainly wondering why mother does not
come home.

The poet who sang, be it ever so
humble there is no place lke home,
would have another guess coming were
he living in the present day. There is
no real home place for so many of
the immortal souls of tender age we
can but wonder how such careless,
shall we say heartless mothers, make
their peace with their own consciences.

There are so many mothers who
have sold themselves to the demands
of society, they seem to have no time
to look after little Neddy or Mamie,
leaving them to a neighbor's, or, as in
the above instance, allowing them to
seek the open street and their own
amusements. Such mothers would no
doubt be shocked did one suggest want
of mother love for their children, yet
their actions certainly bear out that
idea.

More and more it is becoming the
idea to go their own ways with these
mothers, regardless of the needs of
their children whom they treat as pes-
tiferous rather than bone of their bone
and flesh of their flesh. Madam, bet-
ter no mating in marriage if vou intend
to selfishly go your ~-ay and let vour
little ones inhabit the streets as so
many Arabs of the desert.

No woman has a right to take on
the sacred crown of motherhood and
neglect the little ones when they come
to bless the home. The times are cer-
tainly out of joint when such things be,
and little tots are permitted to come
up as outlaws instead of refined and
loving sons and daughters.

It is not saying that a majority of
mothers are so unmindful of their chil-
drens’ welfare as to let them come up
hit or miss while they themselves are
seeking enjoyment away from home.

Nor am I saying that the country is
going to the dogs because of these
remiss fathers and mothers. Nothing
of the kind; and yet much of misery
and crime would be spared this Nation
providing mothers and fathers were up
to doing their duty by those small souls
‘hey have brought into the world.

There are altogether too many neg-
lectful fathers and mothers, a much
larger per cent. than in former times.
It will not do to leave these tots wholly
to the schools where they may be
taught the proper way of upbuilding
a character of morality and good works.

Kindergarten may have a_ praise-
worthy influence in shaping the charac-
ter of the children, even though it was

time by

invented to saye mothers the trouble
ot looking after their boys and girls
in the totage.

Home influence has much, almost
everything. to do with making men and
women of the rising generation, and if
that influence is not exerted the lives
of the youth are in a marsh of dark-
ness which too often leads these young
lives astray.

Too much emphasis cannot be given
the fact of home influence, and when
that is neglected, some lives will surely
go wrong, far too many of them for
the good of the community.

The advocacy of large families I
think is a mistake. When parents get
above the half dozen mark they are
again treading on dangerous ground.
So many mouths to feed, so many little
souls to look after may prove too large
a burden for the most patient and
tireless worker in the household. Such
instances, however, are rare, and there
need be sounded no warning against
this rare tendancy.

A child properly reared by indulgent
parents very seldom goes wrong. Too
great severity in punishments of small
indiscretions sometimes may be the
harbinger of trouble later on. Most
children are subject to persuasion.
Reasoning with a child is far better
than using the rod. The old saw,
spare the rod and spoil the child, lost
all its significance long ago.

Despite the fact that there are
enough good mothers to leaven the
whole lineup, it is sufficient to know
that a large per cent. of negligent moth-
ers with regard to their childrens’
bringing up is causing and has caused
much woe and misery throughout the
land.

Nevertheless, in speaking about pun-
ishments, a child should be taught to
obey its parents, and the parént has
rare wisdom who never makes mis-
takes in the upbringing of offspring.
In the main the homes of the land are
the building places of character, and
mother should net be neglectful of her
opportunities for good right in her
own home. Old Timer.

—__2-~>—___
To Increase Your Trade.

Keep your display right up to the
minute.

Change your floor and counter dis-
play at least once a week.

Displays moved and placed different-
ly make more sales.

Do not allow waste, dirt, dust or
cobwebs to accumulate.

Have your goods correctly weighed
ready to hand out.

Do not become too familiar with
your customers.

Be attentive, polite, and always
ready to give every service in your
power.

Give the children special attention.
Never overcharge or substitute any
item they may ask for.

In waiting on a customer always
bear in mind one or two items to sug-
gest.

When a customer asks for an item,
show her the best. If it is not what
she wants, it is easy for you to sell a
lower-priced brand.

Last. but not least, always  grget
everyone with a happy smile, and a
cheery People will
trade at the store where they receive
the best treatment.

good-morning.

Read this every day, follow the ad-

vice carefully and you will succeed.
—_»+-.____

Make each day useful and cheerful,
and prove that you know the worth of
employing it well. Then
youth will be happy, old age without
regret, and life a -beautiful service,

 

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TELEPHONE CO.

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nm other worde, he wanted to get the

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o Z
egionsr
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12

FINANCIAL

Less Corn and Cotton, But More
Wheat.

The moderate decline in wheat prices
does not alter the fact that real basis
for the 1927 upturn in agricultural val-
ues is revealed by the new Govern-
ment estimates for the leading crops.

The 2 cent drop in the price of wheat
resulted from publication of a Govern-
ment forecast larger than the trade had
predicted, rather than the prospect for
more wheat than was harvested last

 

year. Considering conditions in Eu-
rope, an output of 853,634,000 bushels—
as against 832,305,000 last year—should
not darken the general prospect for
better prices than the farm got in 1926.
The 1927 gain in indicated yield rep-
resents entirely an improvement in the
spring variety for, it is significant to
note, only 579,416,000 bushels of win-
ter wheat are expected as against last
year’s harvest of 626,929,000 bushels.
When the situations in corn and
wheat are examined reasons even more
impressive may be found for the agri-
cultural price rise. At 2,274,424,00C
bushels the Government forecast on
corn indicates that the 1927 will be
the smallest since 1901. It will be 371,-
000,000 bushels smaller than a year
ago and 643,000,000 smaller than two
The spectacular jump in
those

years ago.
corn values is understood by
who realize that the corn season is
from two to five weeks late. Having
had the poorest start in twenty years,
the crop from now on will be peculiar-
ly dependent upon weather conditions.

In the future of the weather, indeed,
to a larger degree than most people
appreciate lies the future of all agri-
cultural prices this year. Under fav-
orable weather conditions from now
on the farmers of this country should
benefit their condition substantially.
It need not be said here that the in-
terest of the financial district is not in
the day to day fluctuations of the com-
modity market but rather in the out-
look for greater prosperity among our
farmers.

That is why Wall Street is not much
concerned over the fact that the new
Government estimates of wheat pro-
duction run larger than those made by
the trade, as it is in the continued
reasonable assurance that the farmer
this year will be able to sell for more
than he got last year.

Early last December when cotton
prices were forced down to about 12
cents a pound through pressure of the
record crop nobody figured that by
July, 1927, the commodity would be
back at 18 cents. This extraordinary
change again reflects an unexpected
turn in growing conditions. It means
that cotton growers will be able to
market their output this year at levels
far better than anybody had reason to
anticipate.

While no official estimate has been
made on the 1927 production, those
close to such matters in the trade,
taking account of the 12.4 per cent.
drop in acreage reported on Saturday
by the Government, figure that the to-
tal yield will run somewhere between
14,000,000 and 15,000,000 bales.

While the stability of our general

MICHIGAN TRADESMAN

price level still is something of an il-
lusion, since continued declines else-
where have been hidden in the averag-
es by an advance in cotton, corn and
wheat, it is fortunate that the im-
provement has come where it was most
needed. Paul Willard Garrett.
[Copyrighted, 1927]
—_>-->—___

No Sign of Dear Money Seen.

A return to normal sooner than
usual after the mid-year advance in
call funds gives weight to the view
held by some that no more than a
seasonal rise is in prospect for the
remainder of 1927.

None of the recognized business
services anticipates tight money any
more this year. and, beyond allowing
for the ordinary seasonal rise inci-
dental to the fall expansion, frankly
says so. Through accretions in their
gold from heavy 1927 imports, the re-
porting. member banks this year have
raised their loans and investments to
unprecedented high levels without re-
sort to borrowings from the Federal
Reserve banks.

The maintenance of stability in
money rates in the face of the enor-
mous growth in member bank credit
is eloquent testimony on the present
solid banking position. No perceptible
change has occurred in the volume of
commercial loans so far in 1927, for,
as has been brought out before, mem-
ber bank credit expansion represents
almost entirely growth in loans on
stocks and bonds and in investments.

What will happen to money rates
when late this month or early next
month the seasonal demands for com-
mercial loans begin is the question to
which the financial district now seeks
an answer. If yellow metal in large
volume flows in it is conceivable that
the increased seasonal demands for
commercial loans may be met without
any important change in money rates.
If the gold import movement is not re-
sumed and if loans on stocks and bonds
and investments are maintained near
their present record high levels, on
the other hand, it would be reasonable
to suppose that the expansion in com-
mercial loans will tighten funds.

Those who have been endeavoring
to predict the future of the stock mar-
ket by contemplated movements in
money are beginning to wonder wheth-
er they have not put the cart ahead
of the horse. They see about as much
evidence that a change in the levels
of the investment markets would af-
fect the price of money as that a
change in the money level would af-
fect the markets. The line of reason-
ing is plain. In its present mood the
moderate seasonal advance in call
money probably would not in itself
change the course of the security
markets. Any extended liquidation of
securities, on the other hand, would
release funds in large volume and tend
to ease the money position, just as any
further expansion in market activities
would have its tightening influence.

What turn events may take in the
future nobody knows but nowhere on
the horizon appears any sign as yet
of dear money. Paul Willard Garrett,

| Copyrighted, 1927}

 

July 20, 1927

 

Fenton Davis © Boyle

Investment Bankers

Chicago GRAND RAPIDS

First National Grand Rapids National Bank Bullding
Bank Building Phone 4212

Detroit

2056 Buhi
Bullding

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
ae HE Investment Securities
“The Bank onthe Affiliated with Grand Rapids National Bank

Square”

   

 

 

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He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-

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References: Any Bank or Chamtker of Commerce of Battle Creek, Mich., or
this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

 

 

For your protection we are bonded by the Fidelity & Casualty Company of

 

New York City. |

 

 

 

Investment Securities

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Founded 1876

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‘rent Conditions.”

July 20, 1927

Market Seen in Sideways Move.

Star performances this year on the
stock market incidental to bull or bear
flurries should not conceal the plain
fact, in the opinion of Colonel Leon-
ard P. Ayres, vice-president of the
Cleveland Trust Co., that “the main
body of strong dividend-paying com-
mon industrials’ so far in 1927 has
been “drifting sideways or rising a lit-
tle in price.”

Some authorities in Wall Street al-
ready have pointed out that the New
York Stock Exchange is no longer one
big market but rather a variety of
small markets moving in different di-
rections. It remained for the Cleve-
land economist in his monthly bulletin
published recently to emphasize the
“drifting” charasteristics of the pres-
ent stock market.

In the opinion of this authority gen-
eral stock prices “have not been dis-
counting expected increase in corporate
earnings, nor have they been depresssd
by apprehension as to the future.”
What Colonel Ayres contends is that
the 1927 stock market perhaps has not
been fulfilling in its usual manner its
traditional function as a barometer of
business but has been reflecting “cur-
This leads him to the
very interesting expectation that “any
important general change in industrial
profits or in short-term interest rates
would result in a prompt change of
trend in the course of stock prices.”

From a diagram constructed by the
statisticians at Cleveland it appears
that, while transactions on the Stock
Exchange reached a record volume
during the first six months of 1927, the
main body of industrial stocks made
no important advance or decline.

Fifty of the 100 stocks examined
closed the half year a trifle higher than
they began it, but in reality did not
move much. Another and _ smaller
group of stocks rose, while a_ thirc
group fell. But it is significant to note
that the greatest advance was less than
50 per cent. whereas the heaviest de-
cline was only 40 per cent. Plainly,
the market has been a highly selective
affair in which the changes have not
been so significant as might appear
from the spectacular movements in cer-
tain leaders.

Since Colonel Ayres makes the sug-
gestion that a prompt change in the
market might be induced by some new
outside influence it would be interesting
to know how he feels about business.
This he tells by describing business
prospects as “bright rather than bril-
liant.” After a survey of the various
influences at work in the world of in-
dustry and finance, he concludes that
in all probability “these conditions will
continue without important changg
during the rest of this year.”

The view that business will continue
at good speed for the remainder of 1927
is one shared by virtually all of the
leading authorities.

Paul Willard Garrett.
[Copyrighted, 1927]
—_——_>-2.

Cost Cutting Leads to Mergers.

Consolidation of four important units
in the wall paper industry, financing
for which was recently arranged in
Wail Street, provides further evidence

MICHIGAN

of the general trend of business in this
country.

Competition has become so keen in
most industrial ‘lines that manufactur-
ers have been compelled to find ways
of reducing costs so lower prices tc
consumers may be used to stimulate
business. One of the most popular
procedures in many industries has been
to effect mergers of non-competing
concerns that will cut overhead anc
distribution costs.

The wall paper combine referred to
linked the Robert Griffin Co., the Stan-
dard Wall Paper Co., the York Card
and Paper Co. and the Chicago Var-
nished Tile Co. in the United Wall
Paper Factories, Inc.

The estimated replacement value of
‘the lands, buildings, machinery and
equipment, as appraised by Sanderson
& Porter, as of January 31, was $3,-
574,076, while the properties had a de-
preciated value of $3,556,902 as of
April 30, based on the first appraisal]

and including additions. The latter
figure was determined by Ernst &
Ernst.

Net earnings of the consolidated con-
cerns for the five years ended April 30
‘averaged $796,412, while net in the fis-
cal year ended April 30, 1927, showed
an increase over each of the three pre-
ceding years as well as above the five-
year average.

To effect the consolidation a new
company was formed in Delaware with
a capitalization consisting of the fol-
lowing outstanding securities: $2,250,-
000 first mortgage 6 per cent. bonds,
$700,000 6 per cent. prior preference
stock, 37,000 shares of $7 preferred and
200,000 shares of common.

Proceeds from the sale of the bonds
were used to acquire current assets of
the predecessor companies and for ad-
ditional working capital. The fixed
properties, upon which the bonds are
a direct first mortgage, and the other
assets were acquired in exchange for
preferred and common stocks.

Provision for acquisition of additional
properties is made in the indenture of
the first mortgage issue, which says
additional bonds may be put out to an
aggregate principal amount not in ex-
cess of 60 per cent. of the cost or fair
value, whichever is lower, of additional
property acquired or betterments and
improvements, providing ne+ earnings
for a certain preceding period have
been at least three times the annual
interest requirements on all of the issue
to be outstanding.

Dividends on the preferred and com-
mon stocks are restricted in the inden-
ture, which contains a covenant pro-
hibiting payments on these classes of
stock when net current assets are less
than 75 per cent. of the principal
amount of the outstanding bonds.

Management of the new concern will
remain in the hands of the executive
officers who have been identified with
the predecessor companies for many
years. William Russell White.

[Copyrighted, 1927]
———_ +

Every salesroom should be equipped
with a full length mirror with this sug-
gestion hanging above it: “Before you
go out to tell people you represent this
firm, look yourself over and_ see
whether you do or not.”

«

TRADESMAN

13

 

is accounted for by the helpful,
efficient and at all times

GRAND RAPIDS TRUST CO.

ur remarkable growth

friendly and courteous
service we are able to
render our clients.

tt

 

 

GRAND RAPIDS PAPER BOXCo.

SET UP and FOLDING PAPER BOXES

Manufacturers of

 

G R AN D

BR A Pee Mtite¢cRrrteGgaRN

 

 

 

 

 

Built Into Business

THE GRAND RAPIDS SAVINGS BANK in 56
years success has built itself into the structure of
Grand Rapids business because it has consistently
undertaken not only to work for its customers, but
also with them, regarding its patrons as its allies
and striving to further their interests as well as to
handle their routine transactions accurately.

We invite your consideration of the facilities of
“THE BANK WHERE YOU FEEL AT HOME”
and will welcome opportunity to demonstrate how
affectively we can serve you.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’”’

16 Convenient Offices

 

 

 

 

 

 

 

14

MICHIGAN

 

TRADESMAN

July 20, 1927

 

A Time For “Cussing.”

There is a time for discussing; aye,
and a time, too, for plain, unembroid-
ered “cussing.” It would appear from
the estimated fire loss for 1926 that the
latter season was at hand. The amount
was $560,548,624.

This, although the increase over
1925 was not so heavy as were some of
the advances in previous years, repre-
sents the very peak of America’s fire
waste. From year to year the ascend-
ing total has been viewed and reviewed
from every angle. The problem has
been studied coolly, calmly, dispassion-
ately.

Why not now try the other tack?
Perhaps if people would really “get
mad” at themselves for being so stupid
as to let Fire take 15,000 lives and
$560,548,624 worth of property in a
single twelve-month, all needlessly, a
reduction would be accomplished.

Just possibly it is time to stop dis-
cussing and start “cussing” the fire
waste.

> ++ __

Looks Like Graft at Soldiers Home.

When Fred Green was elected Gov-
ernor he stated that all goods pur-
chased for the State would be bought
on bids—that the Groesbeck practice
of handing out contracts and orders to
hench-
men, without regard to price or qual-

favored friends and_ political
ity, would be abolished.

So far as the Tradesman has learned,
Governor Green has carried out this
promise to the letter, but some of the
boards appointed by him—in part, at
least—do not appear to share in his
ideas regarding the necessity and legal-
ity of competitive bids.

The Soldiers Home board, for in-
stance, which has nearly always con-
ducted its buying department without
regard to law, equity or common fair-
ness, recently awarded a contract for
a refrigerating plant before all the bids
were in. Bidders were told they must
have their bids in by 2 o’clock one af-
ternoon. The time was short, but by
working all night, the bids were de-
livered to the board at 1 p. m. The
bidders were then informed that they
were too late; that the award had been
made during the forenoon.

The anxiety of the member who
handled the bids to bestow the order
on a certain contractor leads to the
thought that possibly there might be
“something in it for him.”

Another case in point is the letting
of a contract for a $10,000 refrigerator
plant for the normal school at Mt.
Pleasant about a month ago. Local
contractors received word on Tuesday
to have bids in the next day. The speci-
fications were so intricate that no man
could make up his bid under twenty-
four hours, working without stopping
to sleep or eat. As it would take sev-
eral hours to transmit the bid to Mt.
Pleasant unless an aeroplane was char-
tered for the trip, all idea of filing a bid
within the time specified had to be
It may be that the officers
under

abandoned.
who solicited
such conditions were not actuated by

impossible bids
sinister motives, but the circumstance
does not look very good on the face
of it and the exact facts in connection
therewith should be determined by

Governor Green in ais usually pains-
ing manner.

The Tradesman takes pleasure in
presenting these circumstances to Gov-
ernor Green in the belief that he will
probe the matter to the bottom and
relieve the chief actors in the farces
from further activity in their official
capcity in the event that the facts are
found to ‘be in accordance with the re-
ports which comes to the Tradesman
from apparently truthworthy sources.

Any one who has any knowledge of
Governor Green and his methods fully
realizes that he has a Herculean job on
his hands to purge the State institu-
tions of the graft or near graft in buy-
ing which as been very prevalent in
some of them at least for many years.
It will require all the firmness he can
command to remedy this abuse, but he
will do it if the people who are fa-
miliar with these lapses properly in-
form him of specific cases and furnish
proof will enable him to act
promptly and effectively. Unless the
Governor is furnished this information,
he should not be blamed if official pecu-

which

lation so long encouraged and winked

at by Groesbeck and some of his
predecessors is permitted to continue.
——_2-+ 2
Thirty-six Reasons For Business Fail-
ures.

1. Inefficient business systems.

2. Indecision.

3. Poor location.

4. Too conservative.

5. Poor equipment.

6. Untrained Clerks.

7. Selfconsciousness.

>

8. Open Cash Drawer.

9. No plans for future.

10. Too many mistakes.

“11. No advertising.

12. Wastefulness with goods.
13. Carelessness of clerks.

14. Clerks run the business.
15. Slow service to customers.
16. Not enough help.

17.
18. Badly lighted store.
19. Purchases too heavy.

Creeds, not deeds.

20. Dingy windows.
21. Dishonest employes.
22. Unsystematic deliveries.
23. Ignoring advice.
24. Too much attention to details.
25. Slow moving stock.
26. Too much credit on the books.
27. Lack of acquaintance with cus-
tomers.
28. Unsaleable stock on the back
shelves.
29. Trying to
advice.
30. Forgetting to
sold on credit.

follow everybody’s

charge goods

31. Show windows not used to ad-
vantage.

32. Customers’ interests not borne
in mind.

33. ,Failing to profit by own experi-
ence.

34. Failing to carry what customers
want.

35. Antiquated
increased business.

systems unfit for
36. Belief in the worn-out proverb
“leave well enough alone.”
a.
Do not pray for tasks equal to your
powers. Pray for powers equal to
your tasks.—Phillips Brooks.

Domination of Printers’ Union at an
End.

More than 70 per cent. of the work
done in commercial and job printing
plants in the United States is now pro-
duced under open shop conditions, not
union, according to an analysis prepar-
Ernst & Ernst from
This analysis shows that, with

ed by reliable
sources.
the exception of San Francisco and
New York, all of the large printing
centers are overwhelmingly open shop
and that an increasing number of em-
ployers each

year are turning from

union to open shops, including news-

papers which have heretofore been
strongly union.
—__+-.____
Corporations Wound Up.
The following Michigan  corpora-

tions have recently filed notices of dis-

 

solution with the Secretary of State:
Nitro Products Co., Saginaw.
Cadillac Specialty Manufacturing Co.,
Cadillac.
Webb Coal Co., Port Huron.
Shepard Motor Sales Co., Detroit.
Alexander Realty Co., Detroit.
Motor Parts Corp., Detroit.
Mechanical Supply Co., Battle Creek.
O. S. Hawes Lumber Co., Detroit.
Heustis & Co., Inc., Benton Harbor.

Saginaw Arch Preserver Shoe Shop,
Inc., Saginaw.
Jackson Arch Preserver Shoe Shop,

Inc,. Jackson.
Michigan Auxiliary Fire Alarm Co.,
Detroit.
Hotels Milner Co., Detroit.
Jackson Grain & Milling Co., Jackson.
—————————
Sentence Sermon.
True glory consists in so living as
to make the world happier and better
for our living.—Pliny.

 

 

Merchants Life Insurance Company

 

WILLIAM A.WATTS

President

© RANSOM E. OLDS

Chairman of Board

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

 

 

 

beneficiaries.

 

 

 

What about your Executor ?

N your plans to protect your family’s future
after you are gone, every precaution should be
taken in selecting your Executor.

You may intend to have your wife or trusted
business friend perform these duties. In most
cases, however, an individual acts as Executor
once in his lifetime and that one time often is
a burden to him. Furthermore, any individual
you may name may die or become incapacitated.

The Michigan Trust Company performs the
duties of an Executor as a business. It is experi-
enced and equipped in all phases of estate man-
agement. Its work in administering Estates is
carried on without interruptions, systematically
and economically, for the best interests of the

Ask our Trust officer to explain how this company
can help you protect and conserve your Estate

THE

MicuicaAn [Rust

COMPANY

JOHN DUFFY, Chairman of Board

The first Trust Company in Michigan

NOYES L. AVERY, President

 

 

 

 

 

 

 

 

 

 

 

July 20, 1927

MICHIGAN TRADESMAN

15

 

Reported on Fifty-two
Cities.

Fifty-two cities in twenty-two states
were visited, inspected and _ reported
upon by engineers of the staff of the
Committee on Fire Prevention and
Engineering Standards during the year
reviewed by its chairman.

Continued progress was reported as
having been made in the application of
the Standard Schedule for Grading
Cities and Towns. During the past
year 63 cities were graded by National
Board engineers, bringing the total
thus graded up to 330.

Another outstanding activity was the
standardization of fire ‘hose couplings
and threadings. Since this undertaking
was begun in the spring of 1920, non-
standard couplings have been converted
in more than 2,200 cities and towns,
566 of these having been completed in
1926. Following the example of Ore-
gon and Massachusetts, the state of
Texas recently passed a law requiring
future water works installations to
have the national standard thread. The
state also appropriated funds to carry

Engineers

on the standardizing of all existing
water works systems.
The large railway systems of the

country, it is stated, are also becoming
interested in this project as a means of
simplifying one of their fire protection
problems. During the year the Santa
Fe Railroad standardized the hose
couplings of all its equipment, as well
as those of most of the cities and
towns along its rght-of-way.

Further activities embraced a con-
tinuing study of earthquake hazards,
with particular attention given to the
development of an automatic gas shut-
off for individual services. This is now
being tried out in Southern California.
An engineer was also assigned to co-
operate in the annual survey of the
Chicago Fire Department. Other ac-
tivities included an investigation and
study of important mar’ne terminals
along the Atlantic Seaboard with the
idea of formulating a standard code of
practice for their location, construc-
tion and operation; and the service of
several engineers on technical commit-
tees of the National Fire Protection
Association, particularly those on sig-
naling systems, electrical wiring and
apparatus, salvaging operations, farm
fire protection, bus garages, dust ex-
plosion hazards, marine hazards and
manufacturing risks.

The Conservation Department in
1926 continued its activities largely
along educational lines, and with the
co-operation of those national organ-
izations which are interesting them-
sclves in the elimination of the fire
waste. There is now reported a more
pronounced and extended effort than
ever before to lessen the loss of life
and property by fire.

The inter-chamber fire waste move-
ment which was inaugurated several
years ago by the Chamber of Com-
merce of the United States, now in-
cludes 536 cities wherein fire preven-
tion committees are studying and im-
proving their fire protection and con-
ducting educational programs through
the schools and press in the interests
of fire prevention. In a number of
cities in which committees are so or-

ganized there is a marked reduction
noted in the property loss and in the
number of fires.

—_+-2~ ____
Looking Ahead To Fire Prevention
Week.

Three months and some days inter-
vene between us and the observance of
a new and, it is hoped, a greater Fire
Prevention Week. But three months
have a disconcerting habit of stealing
quietly and quickly past, and this is
specially true of those months whose
movement is lubricated by vacations.
Consequently it is none too soon to
give a thought to the week of October
9 to 15 in order to arrange for its suit-
able keeping.

As in previous years, the National
Board again finds itself looked to for
guidance in plan and execution. En-
quiries already are reaching its offices
concerning printed material, film cir-
speakers and sundry other
details. To all correspondents be it
said, therefore, that the Nationai
Board is now booking speakers, sched-
uling its motion pictures and has in
work a large number of its printed
items, programs, posters, stickers, and

culation,

the rest. It will be ready for distri-
bution late in August—in time for
early ordering by fire chiefs, local

agents and those generally who are
actively engaged in promoting Fire
Prevention Week.
—_+-2.

National Uniformity in Rating.

To what retiring President Wilfred
Kurth said on the subject of fire in-
surance rating in his address to the
membership of the National Board of
Fire Underwriters at its latest annual
meeting, not much need be added—
save, possibly, “Amen!” His word
picture of the existing state of affairs
in this all-important domain of under-
writing left unsaid nothing that was
essential. It was frank, fair, final—
and it was compelling.

It was compelling in the sense that
it pointed conclusively to the need for
national uniformity in the establish-

ment of rates. That this can be
brought about he showed, and also
how.

The machinery for this needed re-
vision already exists. Set in motion, it
would create, before the passage of
many moons, more genuine public con-
fidence in the integrity of the great
business of fire insurance than would
any other single reform.

—_+--2
Why He Left.

A lawyer called a former news re-
porter to the witness stand for exam-
ination. “Where did you work last?”

“St. Louis Chronicle.”

“Why did you leave?”

“Editor and I disagreed on a politi-
cal question of national importance.”

“Before that, and reason for leav-
ing.”

“Lexington Courier, and the editor
and I disagreed on a political question
of national importance.”

Two more papers were named by the
witness, and the same reason for leav-
ing given in both cases. The judga
interfered. “What was the political
question of national importance that
you could never agree on?”

“Prohibition.”

 

 

$29,000 Clermont, Florida 6% Improvement Bonds. Dated: January 1, 1926.
Due: $1,000 Jan. 1, 1929; $10,000 Jan. 1, 1930; $14,000 Jan. 1, 1931;
$2,000 Jan. 1, 1933; $2,000 Jan. 1, 1934. Denomination $1,000. Interest
January ist & July 1st at American Exchange Bank, New York City.

FINANCIAL STATEMENT

AXseghee Valuation 1926 2200 i ro. $3,922,440.00

Total Bonded Debt (Including this issue) ~~~ 908,800.00

Bias Pee en ‘ .$ 9,563.32

Water & Light Bonds (inc. above) eo a eA on ES,

Self-liquidating Impr. Bonds (inc. above) -.-.----

CGS 8 9 IIE FU CaS SH SIE a et A os tye ep UNTEAUI a ope

Population (Present Estimate) 2000.
Clermont is situated in the southeastern part of

a 42,000.00
_ 700,500.00
127,735.68

Lake County, about

twenty-five miles west of Orlando, Florida. The city is the center of an
extremely fertile farming section. These bonds are issued for street im-
provement purposes and in the opinion of counsel constitute a general obli-

gation of Clermont.
Legality approved by Messrs. Caldwell & Raymond, Attorneys, N. Y.
Price: Par and interest.

VANDERSALL & COMPANY

410 Home Bank Bldg., Toledo, Ohio
Detroit Office: 1039 Penobscot Bldg., Detroit, Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is 3 0% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

Affiliated with

THE MOUGIGAN RETAIL DRY GOODS ASSOCLATICK

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL

FIRE INSURANCE COMPANY
320 Houseman Bldg.

Grand Rapids, Mich.

 

 

 

 

 

Class Mutual Insurance Agency

C.N. BRISTOL H. G. BUNDY
“The Agency of Personal Service”’

INSPECTORS, AUDITORS, STATE AGENTS

A. T. MONSON

Representing The Hardware and Implement Mutuals—
The Finnish Mutual —The Central Manufacturers’
Mutual and Associate Companies.

Graded dividends of 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE -

305-06 Murray Building

PLATE GLASS

Grand Rapids, Mich.

 

 

 

 

 

16

MICHIGAN TRADESMAN

July 20, 1927

 

SOMETHING FOR NOTHING.
Crafty Schemes Employed To Entrap
the Unwary.

Offering “Something for Nothing”
is regarded in certain quarters as an
effective means for attracting attention.
An old white-haired showman of our
acquaintance on reading an advertise-
ment which purported to offer gifts to
the reader, commented in this wise:

“Some of these copy writers,” he
chuckled, “might have come direct
from a carnival lot. They remind me
of one of my own old stunts.

“IT remember one night when the
gasoline flares of our carnival swayed
in the warm, spring breeze. The crowd
milled around, eating peanuts and pop-
corn and yelling nonsense above the
racket of our calliope. The shooting
gallery rattled with the competition of
local crack shots. The ring-a-cane
games did a good business, especially
when the first winners began to show
their friends the prizes they had won.
This crowd I am telling you about was
in a spending mood.

“My job as manager was to pass
around from tent to tent, check up
on the barkers and watch the cappers
or shillabers we used to start the
money flowing. Half way down the
midway was a soap peddler, a nice
fellow with some pretty good sales
ideas. But this evening the crowd
paid no attention to him. Our cappers
bought his soap, but nobody else could
seem to get interested.

“T saw there was nothing else but for
me to get into it myself. The young
fellow was all right as a salesman, but
he wasn’t a showman. “So I got up
there on his box, pulled a couple of
handfuls of silver dollars out of my
pockets, slapped ’em on the table, and
started my _ spiel.

“Come right this way, folks. Every-
body wants to hear about the won-
derful offers we are going to make this
evening. We are not selling anything,
ladies and gentlemen. We are here to
advrtise the most wonderful soap ever
devised for the human skin. We are
literally going to give it away. It
takes off more than dirt. It takes off
callouses, sunburn, freckles and warts.
It makes rough, red hands look like
the hands of a lady or gentleman.
Next week it will be on sale in your
stores at a dollar a cake. But we're
not asking you a dollar to-night, not
half a dollar, nor even a quarter of a
dollar. We're going to give it away.
And that isn’t all we’re going to do.
If I told you what else—you wouldn't
believe me, so I’m going to let you
see me do it. Here we have a package
of soap such as the big stores sell for
two dollars. Between the two cakes
of soap I put this bright, new silver
dollar and wrap up the package and
put it back in stock. And now Pam
putting another dollar into this pack-
age.’

“As a matter of fact, I did put a few
dollars into those soap packages. But
I put those particular packages where
I could locate them when I wanted
them. When I had worked all those
dolars out of sight, I yelled:
~ “‘Now! I’m really going to adver-
tise this soap. I’m going to make

BS IEE IS

some of you a present of 90 cents each
to take this soap home and try it out.
If I just handed it out, you wouldn’t
be serious. You saw me put those
dollars in there. Now, you can have
any package of soap in that bag—
while they last—for the smallest silver
coin that Uncle Sam makes—a dime,
ten cents, the tenth part of a dolar.’

“Well, they stepped right up. We
sold soap to that carnival crowd as
fast as we could hand out packages
and take in dimes. When things slow-
ed up a bit, I’d pass out a package with
a dollar in it to some local fellow
whom folks seemed to know, and I
would make hin open it up and show
it, and business would get better right
away again.

“It wasn’t bad soap we were selling.
Ten cents was a reasonable price for
it. But I wasn’t selilng soap; I was
selling chances at those silver dollars.
As I told the young fellow afterwards,
it wasn't salesmanship at all; it was
showmanship.”

At the carnival, such performances
seem “a good show” to us who know
there will be no silver dollar in the
package which our neighbor buys. It
is in key with the carnival—cheap,
common, noisy, ephemeral.

But when a National advertiser or
a local store pitches its advertising or
selling methods in the same key—what
then?

What happens when this old carnival
technic is applied to everyday selling?
Here is a modern instance:

The morning was young and pleas-
ant and the lady of the house in one
of her friendliest moods. She knew
that her caller was a magazine solicit-
or, but he was courteous and well
dressed and she knew and liked the
magazines he displayed; wherefore she
listened with more than her usual in-
terest.

“In order to increase circulation, and
thus secure more advertising,” ex-
plained the presentable young solicitor,
“the publisher of these magazines has
authorized me to give them to you for
one year for the mere cost of postage.
All you have to do is pay me 75 cents
now and fill in your name and address
on this blank.”

The offer was attractive. She knew
the regular subscription price was sev-
eral times 75 cents. She went into
another room for her money. Her
pocketbook lay next to the telephone.
Acting upon an oft-repeated caution,
she called the number of Better Busi-
ness Bureau of that city -before re-
joining the salesman, and described
his offer.

“Our experience,” she was told, “is
that this magazine company lives up
to its contracts.”

“What contracts?” demanded the
lady.

“Weren't you asked to sign any-
thing?” asked the Bureau man.

“Why,—why, yes,” she recalled, with
some surprise.

“Did you read the contract?” con-
tinued the voice.

“No; I didn’t,” she confessed.

“IT would, if I were you,” admon-
ished her advisor, “before you sign or
pay out any money. The contract is

 

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a

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us

July 20, 1927

MICHIGAN

TRADESMAN

 

clear, and you ought to know what is
in it. Read before you sign.”

She did. When the solicitor had
removed a reluctant thumb from the
reading matter she learned that the
price of the magazines was 75 cents
a month for eight months.
in the contract was there any men-
tion of gifts, of advertising or “the
price of postage.”

What happened?

The woman liked the magazines.
Had the offer been presented in a
straightforward manner, she would
have subscribed without hesitation.
The salesman’s attempt to mislead her
with “give away” talk, however, made
her angry. She not only declined to
sign but reported the entire transaction
to the Better Business Bureau in writ-
ing. When these facts were presented
to the magazine company, together
with other consumer reports on this
salesman, he was asked to find other
employment. He found it in a local
store, which he served in similar ill
fashion. Some mountebank kink in
that young man’s hrain makes it almost
impossible for him to understand how
any merchandise or service can be sold
frankly on it merits. He is a rolling
stone because the number of concerns
who do business his way is shrinking
steadily.

Nowhere

Years ago many consumers were
obsessed with what the salesman of
that day called “sales resistance.” They
were said to be pinching nickels and
trying very hard not to buy anything.
It was considered necessary to resort
to all sorts of expedients to induce
them to unloosen the drawstrings of
the wallet, and to spend a few dollars
for their own comfort or betterment.
3ut that has passed.

Thousands of concerns engaged in
manufacturing or retailing have achiev-
ed their greatest prosperity through a
sales policy in which there is no room
They offer
value and service for a fair price. They
make no secret of the fact that they
are in business to earn dividends for
their stockholders. The public (which
owns stock in most business to-day)
has learned to respect this frank and
straighforward method of doing busi-
ness. Carnival sales tactics now tend
to direct suspicion toward the seller.
Why should any seller give away mer-
chandise, or real estate, or stock, or
tooth paste? What's the matter with
it? Why can’t it be sold readily on its
merits to the millions of American
consumers who are able and eager to
buy what they need and_ generally
what they want, as well?

for tricks or subterfuge.

There is so often a catch. The
“free” lot may appear to be free, but
it is only twenty feet wide and there
are usually survey and recording fees.
And the price of the adjoining lot
may be another catch in that one.
The tooth-paste may appear to be free,

but what's the market for the stuff

with which it is given? Stock in one
company was given with a pair of
shoes. Did the stock add anything to
the value of the shoes?

A new kind of “sales resistance” is
growing up among wise consumers,—
the resistance of experience and intel-

ligence toward “give away” tactics.
Thus, when a store advertises player-
pianos and adds to the copy ‘this beau-
tiful piano lamp, bench, embroidered
scarf and twelve rolls given away ab-
soutely free,” hundreds of readers sur-
mise that the cost of the articles has
been heaved into the selling-price of
the piano, and trade elsewhere.
Similarly, when a ‘book salesman
opens his talk with the statement:

“Tam authorized to present you
with a complete, full bound set of this
new work, de luxe edition, with the
compliments of the publishers.” In
a growing number of homes he is un-
likely to get far beyond his opening.
The wise prospect asks to see the con-
tract, reads it, finds the catch, and then
speeds the parting guest. What’s the
catch? The contract provides a charge
for a supplemental service over a period
of years, or something else quite suf-
ficient to defray the cost of the “gift.”

Unfortunately, not all prospects are
Unfortunately, too,
neither education nor experience are

wise prospects.
the measure of wisdom. Many pros-
pects who have grown wise and find
“the catch” in such sales methods, are
persons of modest schooling and no
business experience. On the other
hand, prosperous business and profes-
sional men and their families, with en-
viable backgrounds of education and
experience, contrbiute steadily a toll
of thousands of gathered
through such crude methods. Stripped
of the fine oratorical flourishes with
which they are presented, many of the
schemes are obviously ridiculous. Nev-
ertheless, otherwise intelligent persons
continue to pay financial tribute to
such schemes.

dollars

One threadbare sales approach which
begins to provoke a derisive grin on
the part of the wise ones among law-
vers, doctors, teachers and other pro-
fessional men and women is the sales
talk or letter which begins with the
words “You have been selected.” The
pretense is that because of high stand-
ing in the community, you are to be
made the recipient of a set of books
at a merely nominal price, in order that
the publisher may have as a reference
in that community a member of your
profession, whose opinion is valued
and respected. Often the words of
the late John Wanamaker are quoted
to the effect that “a favorable com-
ment from a pleased user is more val-
uable to a business than a page of
newspaper advertising.” Your repu-
tation is to take the place of part of
the regular price of the set of books
and it is to be charged to advertising
expense. The regular price is repre-
sented as $149.50;—but the books are
to be placed in your hands for $52.75
to cover actual cost of printing and
binding.

The catch in it is the discovery,
made, perhaps, in the locker room of
your golf club, that a crew of sales-
men has covered every other member
of your profession listed in the tele-
phone Red Book, making the same
offer in the same words at the same
price. If you have signed up, your
chagrin is increased when you learn
that $52.75 is the regular price of the

 

 

 

Fast Selling

Lines

mean rapid turnover of stock—
less money invested and more
profit for you. It is to your advan-
tage to push

KG

Baking
Powder

Same Price

 

for over 3§ years

25 ounces for 25c

The price is on the package and
in all KC Baking Powder adver-
tising.

Your profits are always protected.

The turnover is fast.

Millions of Pounds Used by the

Government

 

 

 

 

 

 

 

 

 

 

 

18

 

MICHIGAN TRADESMAN

July 20, 1927

 

books, and that they have never sold
for more.

As the true nature of these “give
away” tricks becomes
known, the

widely
offers
frankly to sell merchandise of stated

more
advertiser who

specifications at a fair price finds his
copy read with more interest and the
salesman who employs neither pre-
tense nor masquerade finds a readier
Why shouldn't he?
telling a straight story about the thing
he is interested in, and that will most
readily interest any audience.

audience. He is

Nearly everyone has a_ telephone
listing to-day, and we get on to still
other mailing lists by clipping the
coupons of display advertisements. For
many of us, opening the day’s mail has
become one of the most enjoyable of
What a lot of interest-
ing things and services are offered

indoor sports.

through this type of advertising! But
glance for a moment at the type of
competition it is obliged to meet in
this daily struggle for attention and
interest.

Here is a raincoat concern which
“Merchandise Discount
Check,” which is not a check, is drawn
on no bank, and confers no discount
not available to anyone. After deduct-
ing the amount of the check from
the price quoted, the resultant figure
is found to be the same as the price
for which the garment formerly sold.

A mail order hosiery concern offers

encloses a

with every two pairs “to put in an
extra pair with our compliments”.
Something for nothing? The hose so
advertised as “of Pure Japan Silk, with
the best Rayon backing” analyzed as
7 per cent. silk and the balance rayon.

A correspondence school bids for
“scholarship check,”
drawn on no bank and of no real

enrollments with a

value, which the prospect is supposed
But the price
quoted to the prospect is not the reg-
ular tuition price.

to apply toward tuition.

It is higher by the
amount of the check.

What do consumers do with this
tvpe of “give away” copy? Some be-
lieve it. But many consign it to the
waste basket as soon as the “give
away” feature is read. There are lim-
its to human credulity. It appears that
there are also limits to consumer pa-
tience, for the number of persons who
mail such fatuous advertising in to
Better Business Bureaus with indig-
Some
object to the insult done their intelli-
gence; some allege moral obliquity on
the part of such advertisers; some re-
sent the waste of their time by such
oafish efforts to be clever.

nant protests, grows steadily.

The trail of a “give away” salesman
to-day is marked by similar protests
and reports. Perhaps it is time that
such advertisers and merchants took
fresh stock of public intelligence. Un-
doubtedly there are a number of yokels
left. But the number of persons who
read contracts before they sign, and
who expect to pay for what they get,
is materially on the increase. Prog-
ressive advertisers are adapting their
advertising and. selling methods to
meet this consumer trade.

The National 3usiness Bu-

reau is enabled to bring this message

3etter

to you and to the business men of
your city because business leaders in
the national field and in your own
community want you to realize the
differences between © straightforward
merchandising, conducted frankly for
a fair profit, and devious, tricky sales
presentations which may be within the
law. but which are seldom to your
advantage. The percentage of busi-
ness concerns that offer merchandise
or securities without pretending to give
“something for nothing’, constitutes
the overwhelming majority. There
are few, comparatively, who deliberate-
ly engage in such tactics, but these
few are conspicuous because of the
methods.
Even the best organized firm, how-
ever, may experience difficulty with the
peculiarities fo individual salespersons,
whether in a store or in your office
or your home. Most business organ-
izations desire to know when dissatis-
faction arises from verbal inaccuracies
on the part of their sales representa-

bizarre character of their

tives.

You are urged to read every contract
before you sign it, and to examine
each offering with special care when
you are offered something for nothing.
Buy where, when and from whom you
please, but be sure you know just what
you are to receive, how much you are
to pay for it, and when.

—_+2>—__
“Enameled Pewter Wares.

The further usage of the enamel-
ing process of the character termed
closonne has brought to light a prod-
uct which ought to prove adaptable
for holiday and gift purposses. Pewter
objects, including such receptacles as
pitchers, bowls, vases and cups, cf
conservative patterns common to ob-
jects of plain pewter, have been pro-
uced in the pastel shades of orchid,
salmon, rose, light and dark blue,
light green and helio, with a pewter
base. Sets far gift purposes have been
made up of two, three ar four pieces
arranged in boxes adaptable for use
on vanity tables. The articles include
a clock, a perfume dropper, atomizer
and puff box. Other articles, such
as beverage sets, candlesticks and
cigarette boxes, are to be found in the
collection. The prices to the jobber
range from about $2.50 up to$25.

———_+->___
To Hold National Sweater Week.
The week of Sept. 26 will be featur-

ed as National Sweater Week, accord-

ing to plans formulated at a joint meet-
ing of representatives of the Knitted

Outerwear Selling Agents’ Association,

the National Knitted Outerwear Asso-

ciation, the National Retail Dry Goods

Association, the National Wholesale

Dry Goods Association and the Na-

tional Association of Retal Clothiers

and Furnishers. Staple merchandise
will be strongly emphasized for the
period, it was said, notably shakers and

ribbed sports coats. Preparation for a

National publicity campaign were
started at the meeting.
——_—_—>- 2 ___

More Call For Dressy Weaves.

The high-grade dressy coatings have
been meeting with a better demand re-
cently, according to the representa-
tive of a leading here. Retailers are
now showing increased interest in the

dressy type of garments, which until
lately was somewhat neglected in fav-
or of sports and utility styles. The
new cashmere fabrics of semi-lustrous
finish in medium and heavy weights
introduced for this season, he said, are
taking well with both cutters-up and
retailers. Black is by far the best
selling shade.

2.
Trends in Men’s Neckwear.

Foulards in stripe and neat figured
patterns continue to lead in men’s
seasonal neckwear. Stripes account for
a large share of the business, but the
trend toward small all-over designs is
marked. Checks are also said to be
doing well in retail turnover. Manu-
facturers have about come to the end
of the summer business and are now
concentrating their efforts on the fall
lines. The holiday offerings are al-
ready being shown on the road by
some manufacturers. Cut silk mer-
chandise will undoubtedly dominate
again, according to wholesalers, who
foresee strong interest in semi-conser-
vative effects and colors for the com-
ing season. If the business measures
up to that of last year, manufacturers
say they will be satisfied.

—_—_o-2.
Voile Dresses For Children.

An increased number of re-orders in
voile dresses for children has followed
the arrival of more seasonable weather
conditions, which had previously held
back any marked activity in these lines,
according to manufacturers of chil-
dren’s and juniors’ apparel. This ma-
terial, which is used in imported goods
from both the Philippine and Porto
Rican markets, has been equally suc-
cessful in domestic machine-made gar-
ments at popular prices. Some in the
sleeveless lace-trimmed styles with
touches of hand embroidery that can
be retailed at a fairly low price are in
demand, and it is expected that the
call for them will continue throughout

the month.
——_>-~>—____

Lines of Children’s Socks.

The increase in the number of lines
of children’s socks has been so marked
that one of the distributors who has
specialized in this field has arranged
sample cards showing twenty-two sets
on each card. Whereas formerly one
could show single samples in a staple
line, he said, it is now much more prac-
ticable to place the lines in three
groups in order to cover the entire
stock of approximately four dozen dif-
ferent lines. The array of colors in-
cludes all solid pastel shades in the
legs and striped borders in matching
colors in the tops: Most are made of
a mercerized cotton fabric.

——__2 2 -+___
New Millinery Fabric

The Fall mode for high-grade milli-
nery will feature a new glossy fab-
ric termed “feature chiffon,’ accord-
ing to a leading ‘manufacturer whose
foreign representative has just return-
ed from the Paris market. From its
name it will be based upon the fur
shades, largely in brown although one
the most popular is known as Napol-
eon blue. The smaller sizes will be
maintained in the construction of the
new hats, with special atten'tion given
to the high turban effects.

 

Hodenpyl Hardy

Securities

Corporation

4

A personal advisory
service —

Our well equipped
Service Department is
prepared to give ac-
curate information
and sound advice to
investors.

Securities carefully
selected to suit the
needsof Banks, Institu-
tions and individuals.

s

231 So. La Salle Street
Chicago
New York Jackson
Grand Rapids

 

INSURED
BONDS

paying

6%

It is just as important to
insure investments against
loss as it is to carry prop-
erty insurance.

You take no risk with the
money you invest in our
6% Insured Bonds.

They are secured by first
mortgages on_ individual
homes worth double and
principal and interest is
guaranteed by U. S. Fidel-
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assets of $48,000,000. Tax
exempt in Michigan.

INDUSTRIAL
COMPANY

ASSOCIATED WITH
INDUSTRIAL BANK

GRAND
RAPIDS

MICH-
IGAN

 

 

 

 

 

 

Martin Dowd & Co.

 

Certified Public Accountants

Enrolled to practice before
the Treasury Department.
Registered to practice before
the United States Board of
Tax Arpeals.

716-718 Grand Rapids National
Bank Building
GRAND RAPIDS, MICHIGAN
Telephone 64-171

 

 

 

 

 

 

 

 

 

 

 

 

July 20, 1927

MICHIGAN TRADESMAN

19

 

DRY GOODS

Michigan ReRtail Dry Goods Association
President—A. K. Frandsen, Hastings.
First Vice-President—J. H. Lourim,

Jackson.

Second Vice-President—F. H. Nissly,

Ypsilanti.

Secretary-Treasurer—D. W. Robinson,

Alma.

Manager—Jason E. Hammond, Lansing.

Some Recent Novelties Introduced By
the Trade.

Butterflies perched at the side of a
small close-fitting hat or else on the
shoulder of an afternoon or dinner
frock are almost a requisite fashion
these days. These gay bits of loveli-
ness are made of sheer silk chemically
treated so that the wings stand up-
right and appear to flap at the slight-
But their
real charm lies in the color tonings,

est motion of the wearer.

which are varied enough to suit the
most critical collector. Not a single
color scheme appears to be omitted,
for there are bright blues, soft yel-
purples, grays
A realistic impression
is produced by careful attention to
the body and antennae. Soft rich
chenille to blend with the other colors
make the body part, while black silk
floss serves for the antennae. A tiny
pin is concealed in the body for fasten-
ing to dress or hat.

lows, velvety blacks,

and so forth.

their
among the
French, Paris persists in sending them

Since elephants still retain

prestige for good luck
over every once in a while,, but in new
versions. This season the elephants
are in brooch form, small but carefully
copied in imitation jade, ivory, onyx
and lapis. The one contradiction is
that their eyes are quite conspicuous
and in fact luminous looking, for they
are made of very bright and_ shiny
These little pins may be
worn on a belt, as shoulder pin or sus-
pended on a black silk ribbon.

rhinestones.

Bracelets for immediate wear with
dainty chiffon frocks or even for later
on with velvet dresses are made after
a novel pattern. When opened they
look like fine strips of shimmering
gold, tempered like steel. They siap
out flat like a strip of paper. An out-
side layer of the metal is made to
cover the inner layer and forms rolled
edges on both sides. A concealed clasp
gives the impression of a complete or
continuous banding when it is fastened.
A fine design worked out in imitation

engraving is the only embellishment.

Antique materials heretofore held
almost sacred for display as wall pan-
els or handsome scarfs are being made
to serve a new purpose. Paris has
taken them up as a bag fabric and the
most attractive little afternoon and
evening bags are being displayed. All
manner of shapes and styles are in-
cluded in the varied collection. Some
are mounted on delicate frames, while
others appear to need the ornate heavy
frames that are seen usually studded
with multi-colored stones. Then there
are quite a few made in self-covered
mountings and in flat envelope models.
But in all instances the trimming is
none other than the famous flat gold
braid, that has a very smooth surface,
the design being incorporated in the
weave. These bags are shown in but
two colors, a soft mellow green and a

red that has a great deal of rose in it.
The materials are heavy and the rich
small and
These bags are not

brocaded designs include
large patterns.
fitted but are sufficiently large to hold
any little accessories that may be re-
quired.

Knee bracelets, although not entire-
ly new, are gradually being accepted
doubt it
will be a long time before they achieve

by American women. No

the place that the ankle bracelet now
holds. This, by the way, is not so
great as compared with the vogue it
has had abroad for several years. These
bracelets remind one of the fancy
jeweled garters worn by knights of
old. They are made of finely woven
mesh with stone settings throughout,
or else of links, and in both instances
finished with very ornate clasps. <A
new bracelet is made of from eight to
ten strands of small beads of. silver,
attached to a very fancy clasp that is
set with a stone surrounded by smaller
ones and much ornate metal work.
This same bracelet may be secured in
gold and steel finishes. Roped cords
and chains in gold and silver plate are
used singly or intertwined and_ set
with stones and form very elaborate
designs.

Long, heavy mail chains no doubt
furnished the inspiration for the new
necklaces that are now being shown
for fall wear with black satin and
velvet frocks. Two chains oj single
links appear to have been interwoven,
and the ends are left open and finished
with imitation precious stones of the
lapis, jades and onyx family. A single
medallion is used to join the necklace
at a becoming length, and incidentally
it may be regulated to make the neck-
lace any size desired. On some, stones
are mounted and set in as links to
give further air of elegance. Yellow
gold is the metal used, and conse-
quently the stones chosen must blend
well, or else the effect will be de-
stroyed.—N. Y. Times.

—_>-2->—_—_
Tropical Suits Are Benefited.

The heat wave in the Middle West
has proved helpful to manufacturers
in disposing of their stocks of men’s
sunmmer suits. The story was. told
recently by a mill representative that
he visited one manufacturer who said
he was too busy at the moment to
talk to him as he had six retailers who
were waiting with taxicabs: to get
quick deliveries to replenish depleted
stocks. Whether there were six retail-
ers waiting or not, the incident does
reflect the improvement that has taken
place in the demand for men’s sum-
mer apparel. It comes too late for the
mills, does assist the
garment makers to liquidate most, if
not all, of their holdings.

——_—--

Good Prospects For Knit Wear.

Wholesalers describe prospects for
knitted outerwear garments during the
fall as good. They said recently that
an encouraging volume of orders has
already been placed for both men’s
and women’s styles. Most of the de-
mand has come so far from the spec-
ialty shops. The large department
stores are still to be heard from. While
favor is expected to be bestowed again

however, but

on fancies, particularly small designs,
it is believed that staples will do bet-
ter than last year. In women’s mer-
chandise, confidence is shown in
sweaters and two and three-piece en-
sembles, together with knitted coats
for the early fall. In men’s goods,
coats and slip-on sweaters lead.
Oe Oe
Wool Chiffon For Fall Dresses.

Manufacturers of

 

women’s. better
grade dresses are predicting that light-
achieve

Wool

chiffons especially will be used exten-

weight wool materials will

great popularity in the fall.
sively, it is said. The feeling that
light-weight materials will be in de-
mand is based on the theory that a
woman likes a light dress with a heavy
coat. The thin woolen fabrics will be
warmer than silk fabrics and will not
be much heavier, manufacturers de-
clare.
—_—__» +»

Demand For Summer Garments.

A fair demand from retailers con-
tinues for Summer merchandise. Gar-
ments for sales are sought and manu-
facturers are closing out their stocks.
The latter are not large enough and
will be liquidated without difficulty,
according to wholesalers. Much of the
activity is in popular-priced dresses,
particularly those of silk in white, navy
Knitted sports ef-
fects in two and three piece effects are

and other colors.

also being well taken. The cal) for
white coats is still active.
—_2>-.—____

Trade in Sheetings and Towels.

A larger volume of business in the
wider grades of sheetings has been
brought about, in spite of the increased
prices, by one of the largest producers
of this merchandise as the result of
placing a greater quan‘ity of small or
ders rather than awaiting larger orders
From the
same source it was learned that the
business on all grades of towels has
been satisfactory to date and there is
no indication of changes in price or

trom one or more concerns.

style at the present time.
—_+-<-+___
Felt For Children’s Hats.

Manuiacturers of children’s and
young girls’ hats are offering lines of
small tight-fitting felt models for the
fall. One manufacturer is featuring an
exceptionally lightweight felt for these
hats. Another novelty in these hats
is a ribbon which may be tied at the
back, so that the hat fits the head
more snugly. The ornaments on these
hats are metal figures of animals. The
hats come in a large variety of shapes,
but all of them are small.

——__~+>.___
Bright Shades in Shirtings.

While changes in lines of novelty
shirtings for fall and winter trade have
been few, there has been a flurry in
certain fabrics, according to one of the
largest distributors in this field. The
brighter shades of green have taken a
slight advance over the helios and tans,
he said, and this activity has tended to
brighten up an otherwise quiet market
at this time.

—_~+->—___

The only way for a busy man to get
through ‘his work is to take up one
thing at a time and stick to it until he
puts it through.

 

BANKING
SERVICE

Big city business

needs big city bank-
ing.

But big city bank-
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other kind.
The Old National
has not forgotten

how to mix efficiency
and friendliness.

 

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MONROE. at PEARL
A Bank per Gverybody-

 

 

«

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Cncorporated)

Investment Bankers

éth FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

Security

Accumulations of a lifetime

have been lost in a day
through reckless “‘invest-
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available funds by dealing
with a reliable Investment
House.

Michigan Bond
& Investment
Company
Investment Securities

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Bank Building,

Grand Rapids.

 

 

 

 

 

 

 

20

 

MICHIGAN

TRADESMAN July 20, 1927

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Uansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

Get Your Outlook Correctly Focussed.
Written for the Tradesman.

“It has been niy
writes a young grocer in Minnesota,
“to hear you talk on percentages. I
think you taught me more on percent-
ages than I ever'learned in school. Last
night in my father-in-law’s store we
discussed your statement that a grocer
who buys and sells oranges weekly on
25 per cent. margin makes 350 per cent.
There is

good fe wrtune,”

on his investment per year.
great art in juggling figures and you
are not mistaken in your arrival at this
percentage; but I was wondering if
your expression does not seem ambig-
uous to many grocers. It did to my
father-in-law.

“If the initial investment in a case
of fruit would. buy fifty-two cases a
year, your conclusion would be easy to
understand, but what this initial invest-
ment actually does is purchase a single
case which is to take care of a week's
sales, out of which you realize a gross
profit of 25 per cent. The point I wish
to bring out about turnover, which
seems to be neglected in your talks,
is that there never is a turnover in
sales without a corresponding turn-
over in investments; consequently
when a $7 purchase is made for which
you collect $9.33 in gross sales for a
gross profit of 25 per cent. this deal is
closed to future figuring of percentages.
Now, when your turnovers amount to
fifty-two times a year, there are gross
sales from this amount to $485.16, giv-
ing you 25 per cent. in gross profits;
but you must not forget that to atttain
this end it required a corresponding
turnover of your first $7 investment
fifty-two times or $364.

“This bears out a 25 per cent. profit
for the year, the same as it does for the
week. Isn't it
that one investment of $7 will buy a
fifty-two week supply of oranges or

ridiculous to assume

lemons, when in reality it buys only
one caser”

Evidently you have
That is when

My answer is:
overlooked one point.
you buy something for $7 and sell it
for $9.33. you get back two things:
The original $7 and the margin of
$2.33. The $7 you use over again—
the same $7, not another one. The
$2.33 you divide into all expenses on
the one hand and your net profit on
the other hand. At the end of any
given time, therefore, you take the
total of the net profits earned and di-
vide it by the $7 invested capital to as-
certain what percentage you have made
on the capital investment.

If you start at any time with $7
capital and handle it as I have indi-
cated for one year, making fifty-two
turnovers—which simply means buying
and selling your stock completely and
starting over to buy again—in a year
you will not use $364, but only $7. On
this basis, taking the figures given in
my talks, $121.29 out of the $485.16 is
gross earnings. From that you deduct
20 per cent. to cover expense, shrink-
age, loading charge and all incidentals,

or $97.03. That leaves absolute net
earnings for the. year of $24.26.

If you divide that by $7, you will get
a fraction over 346 per cent. The dif-
ference between this and 350 per cent.
arises from the fact that I look at all
from the retailer’s
standpoint, and a retailer who figures

these problems
correctly will not pricé a box of
oranges at $9.33 which he bought for
$7. He will price at $9.34, retaining
all fractions for himself. If you will
work your turnover on this basis, you
will find that the net profit at the end
of the year will yield very closely to
350 per cent., just as stated in my talks.

Such is an outline analysis of the
factors which make up the wonderfully
effective work of turnover. If new
capital were needed every time one
bought goods, the merchant in the gro-
cery business who did $100,000 of
business would need about $79,000 with
which to carry stock. But many men
do $100,000 with $10,000 or less. A
thoroughly efficient retail grocer, oper-
ating in the average town in average
conditions, should do $100,000: business
with stock which averages $6,500 to
$6,600. Such results are common, yet
would be unobtainable were it not that
money put into stock comes back, plus
earnings, every time the stock is sold,
so that capital originally invested in
stock can go back again into new
stock.

It is the commonest experience to
find men who have begun with $50,
$60 or $75 total capital in groceries
who will show assets—net of—$750,
$1,000 or more at the end.of one year.
If you enquire closely into what makes
up that phenomenal performance, you
will find that it is a combination of
money, ability and industry. But it
is done literally every day in every
year somewhere. Rapid stock turn is
a prime ingredient in any such record.

One of Marshall Field’s credit man-
agers once said to me of the grocery
business: “The margin is as narrow
as or narrower than that in any other
line; but the capital return is enorm-
ous.”

That statement indicates the founda-
tion of a clear differentiation that must
be kept in mind in all such analyses:
for it is one thing to think out margin
in percentage but it is quite another
thing to figure capital returns.

It is true, for example, that it is im-
possible to make 100 per cent. margin,
regardless of what you pay for goods
or what you sell them for, unless you
get your goods free.

Yet it is possible to make several
hundred per cent. on capital in a year.
Why?

Because margin comes into play in
pricing merchandise for sale. That in-
volves a given piece or lot of goods,
taken at a stated cost, on which a sale
figure is placed. .All such problems are
properly approached from the angle of
the sale; and the sale is all you get for
the goods. So the margin must be a
part of the whole, and 100 per cent. is
the whole. If, then, 100 per cent. is the
whole and margin is part of the whole,
it follows that margin never can be
100 per cent.

3ut earnings on capital are made up
of net profits; and those are piled up

(Continued on page 21)

   

COOKIE CAKES AND CRACKERS ARE
MOST DELICIOUS AND WHOLESOME.

YOU WILL FIND A HEKMAN FOR EVERY
OCCASION AND TO SUIT YOUR TASTE.

Crack
STE RPIECE

the Bakers Art

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INCORPORATED
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UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

   

CiLsMdsdshsddddshdddbddddsdddhidssdidddddddddsdddbsddssdsssdddbdddstdddddddda
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ZILLaadddlllddidididddidllddidsdidllle WLaaddddddddddsdddddishhidddlddshdddddbbdas

 

 

HAVE YOU EVER THOUGHT OF THIS?

Do you ever stop to think that your customers are the readers of the

magazines and newspapers which carry the Fleischmann Yeast for
Health ads?

That the thousands and thousands who are finding new health through
this fresh food are told in every ad to “BUY IT AT YOUR

 

GROCERS’”, and if you handle yeast, THIS MEANS YOUR
STORE.

Health customers mean healthy appetites and bigger grocery sales for
you.

FLEISCHMANN’S YEAST

Service

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

 

 

 

July 20, 1927

MEAT DEALER —

About Country Smoke Houses.

In discussing country smoked and
cured meats and the modern packing
house products a few days ago we
aroused the interest of some who were
very much concerned back twenty
years ago or more. What they tell us
has vital points, and so we will talk
about it for a few minutes now. It
seems that in one of the Western
States where our informer came from,
winter killing, curing and smoking de-
veloped into quite a community busi-
ness. After the first frost killing began
and with the winters long and cold,
meat, both fresh and frozen, was the
universal rule for several months. A
sort of community or co-operative
method of supply developed, and when
an animal wads killed, which usually
was either a sheep or a beef animal,
the carcass was divided. among those
in the club Each farmer
furnished an animal in turn, and some
of the nearby farmers assisted in the
dressing and other work. After the
carcass was properly chilled out by the
weather it was divided, and each fam-
ily in the circle was given a share. The

or circle.

liver and other edible parts were also
A record was kept so that
when the circle had been completed
each family had received an equal
share of the choice and less desirable
A family that received steak or

distributed.

cuts.
chop cuts from one animal received
pieces from the chuck or round from
another animal. Usually each receiv-
ed some cut for roasting or frying and
some other cut for boiling, stewing or
pot roasting. This plan made killing
and distribution satisfactory,
since no carcass needed to be held for
very long. During this period of
plenty of fresh meat arrangements
were made for the warm season, when
corned and smoked meat would be the
only kind of meat available. Parts of
carcasses were retained for curing and
smoking, and the cured and smoked
products equally distributed and held
in cool cellars in barrels of brine in the
case of cured meats and in tight boxes
in some other cases. Other meats were
well smoked and dried and simply hung
One trained man
did all the curing and smoking. In the
case recorded this man had developed
a reputation for special ability to turn
It will
be seen that even then it was recog-
nized that one trained in the work was
more competent than the average per-
son. This fact is recognized to-day
and accounts for the excellent prod-
ucts available. The plan described
here has features that suggest its class-
ification as the modern packing house
in an embryo state.

more

up in a cool place.

out a delicious finished product.

——_-e-e___

Pork Sausage Fat.

In talking of pork sausage a short
time ago we pointed out that a great
deal of this popular kind of food is
made with too much fat included and
that the fat finds little utility after fry-
ing out in the pan. Since saying that
we have had the statement brought to
our attention on two or three occasions
and it was pointed out that this fat can
be used to good advantage by a care-

MICHIGAN TRADESMAN 21

ful cook. It is admitted that it is not
done very generally, but we are ad-
vised that it should be and that when
it is done there is no appreciable loss.
We agree with our censors that the
fat is good when properly used and it
is hoped that this talk will result in
more pork sausage eaters getting full
value out of what they buy. There

are several ways by which pork sausage .

can be cooked and the most popular
perhaps is pan broiling. The process
is a little different from that used when
pan broiling steak or chops because
the sausage always carries enough fat
to cook it without adding any and in
most cases too much. When pork
sausage of ordinary fatness is cooked
it may be placed on a hot pan, each
link separated or held together by
natural attachments, as the cook de-
sires. A fairly tight cover should be
placed over the pan and the flame
turned moderately low. Turn in a few
minutes and cover again. The sausage
may be pricked with a fork or sharp
knife point to allow the melted fat to
escape. After the cooking is nearly
done the cover should be removed so
the sausage will brown, pouring off the
melted fat into a proper receptacle for
holding. There will be little further
melted fat after the browning process
has begun. The chief point to observe
is to keep the flame low enough to pre-
vent bursting the casings to an exces-
sive extent. Some casings will burst
more easily than others, according to
kind and natural tenderness, but a little
care will preserve the shape of the
cooked sausage. The fat will be high-
ly flavored and spiced and therefore
will not be suitable for all kinds of
cooking, but will possess a delicious
flavor for frying potatoes and will be
found excellent for mixing with stuff-
ing for chickens and other fowl. A
bread stuffing with sausage fat will be
found to be just the thing for the
Thanksgiving and Christmas turkey,
providing, of course, the family ap-
proves the flavor characteristic of
sausage. With proper care in saving
and using there need be very little loss.
——_2-+—___
Hides, Pelts and Furs.

Green, No. 1 -
Green, No, 2
Cured, No. 1
Cured, No, 2 02
Calfskin, Green, No. 1
Calfskin, Green, No. 2
Calfskin, Cured, No. 1

 
 
 

 

Caltekin, Cured, No. 2... 154
MOTse, ING, Uo 3 00
PIOTSG, ING, 2) ee 2.00
Pelts.
Pama 50@75
ORI 10@25
Tallow.
|S 51a eae Ge ECDL Ie Le USS en ea ia: 07
ee 07
No. 2 06
Wool.
Unwashed, medium -_--____________ @30
Unwashed, felecta: 2200 @25
Uwashed, fine —. @2
——_2>+.—__

The Personal Touch.

A man went into a store to buy a
fountain pen. The young saleswoman
gave him one to try, and he covered
several sheets of paper with the words
“Tempus fugit.”

The obliging saleswoman_ offered
him another pen. “Perhaps,” she said,
“you'd like one of these kind better,
Mr. Fugit.”

it’s getting hot!

With the weather settling
down to real heat, women are
again preparing cool drinks for
the family.

Let the hot weather build sales
for you on Domino Powdered
Sugar. This is a profit item
which is well worth pushing. Its
economy, the fact that it does
not settle like granulated sugar,
its quick-melting qualities, are all
advantages which your customers
will appreciate. Get back of
Domino Powdered for real profits
on sugar.

American Sugar Refining Company

“Sweeten it with Domino”

Granulated, Tablet, Powdered, Confectioners, Brown;
Domino Syrup

 

 

 

 

THE GOOD CANDY

AGENTS FOR

JowNEY's

NATIONAL CANDY CO ,INC.

PUTNAM FACTORY

 

 

 

| THE BEST THREE

AMSTERDAM BROOMS
GoldcBond

PRIZE White fwan

AMSTERDAM BROOM COMPANY

41-55 Brookside Avenue, Amsterdam, N. Y.

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Now Offering: Elberta Peaches, Cantaloupes, New Potatoes,
Lemons, Oranges, Bananas

 

 

 

 

 

 

22

 

MICHIGAN TRADESMAN

July 20, 1927

 

HARDWARE

Michigan Retail Hardware Association.
President—C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Making Use of the Midsummer Clear-
ing Sale.
Written for the Tradesman.

“Keeping the stock moving,” is the
dictum of more than one successful
hardware dealer. “Don't let goods
linger in the store for the sake of a
few cents.”

One such dealer amplified the dic-
tum as follows:

“Tf a line isn’t selling well, I take
steps to hustle it along. I hold a
special sale, offer a discount, or do
something calculated to sell the slow-
moving goods; even if I have to move
them out at a smaller margin of profit
than I usually calculate. I argue that
it is better to do this than to lose even
more money by allowing the goods to
become shopworn and unsaleable. If
| am not able to sell the goods in this
way, | simply get out of the line as
quickly as possible.”

This dictum is worth remembering in
connection with the possible carrying
over to another year of seasonable hot-
weather goods which are perhaps not
moving as fast as they should.

Hardware does not depreciate to the
same extent as many other lines. But,
except with staples like paint, nails
and glass, there is always the danger
that some new invention will render
your stock obsolete, or that an im-
proved article next year will push your
this year’s model into the background
While many of your hot weather lines
will be almost as saleable a year hencc
as they are today, there is no certainty
in the matter. There is always some
element of risk. The safest policy is
to get rid of the goods now, rather
than carry them over.

Apart from that, it is sound policy
not to carry all the year round the
lines which are seasonable only for one
or two months. No dealer, for in-
stance, cares to carry a large stock ot
ice skates through the summer, Sim-
ilarly, it is poor policy to have a lot of
money tied up in ice cream freezers,
hammocks and refrigerators in Janu-
ary. Timely goods out of season take
up a lot of space that is needed for
other lines; and more than that, they
tie up a lot of capital that should be
actively at work; and finally, there is
always the risk that by the time the
next season brings these lines once
more into demand, the goods carried
over will have lost their look of new-
ness.

To avoid this contingency, many
dealers make it a practice to hold mid
summer clearing sales before the fal’
season opens in order to get rid of

surplus summer lines, and to reduce

stock to the minimum before it is to:
late.

If you are adopting this policy and
cleaning out hot weather lines, the
time to do so is before the seasonable
demand has entirely ceased. The Au-
gust clearing sale has, consequently,
become a fairly regular event in many
well-conducted hardware stores. This
coming August it should not be over-
looked.

Of course, aggressive salesmanship
and selling effort in the early part of
the season will help materially to re-
duce the seasonable stock. But de-
spite their best efforts to keep the
stock clean and to push out the sea-
sonable goods, most hardware dealers
will find in mid-August a considerable
hot-weather stuff—ice
cream freezers, refrigerators,

hang-over of
screen
doors and window screens, hammocks,
lawn mowers, lawn seats, garden hose
and the like.

By the end of August, calls for
these lines will be few and far between.
People who have not bought these lines
at regular prices in the early part of
the season will be reluctant to tie up
their money for the sake of only a few
weeks’ use. The season is not so far
gone, however, that it is impossible to
clear out a lot of this surplus stock
provided sufficient price-inducements
are offered.

An extra reason for closing out the
hot-weather lines is to make more
room for the stove stock. With the
stove campaign shortly to open up,
ample room is required to properly
stock.
floor space in plenty. And you are un-

display the stove You need
happily situated if you can’t get this
floor space because it is given to lines
that will not be saleable for another
ten months.

Some dealers seem to take the view
that a bargain sale is not consistent
with the dignity of the hardware trade.
They fancy that the community will
suspect that the store is losing trade;
and that thus more harm than good
will result from the sale. So, having
decided to put on a mid-summer clear-
ing sale, the dealer puts a few articles
on an inconspicuous table in the rear
of the store, marks them down a few
cents, and leaves the goods to sell
themselves. Of course such a sale is
a failure.

If you don’t believe in a mid-sum-
mer clearing sale, don’t try to hold one.
But if you decide to hold such a sale,
make it worth while for the store and
for the public. Put your best energies
into the task of making the sale a suc-
cess.

It is a good thing right here to keep
clearly in mind the three objectives of
such a sale. First, it should turn into
ready cash a lot of goods that other-
wise would be carried over until next
year and in the process become shop-
worn and perhaps unsaleable. Second,
it should advertise your store as an
aggressive, wide-awake institution, and
help to attract new customers. Third,
it should help you to sell regular lines
at regular prices.

The successful mid-summer clearing
sale should bring in ready money,
bring in new customers and prospects,
and pave the way to the fall business.

The best methods to adopt in push-
ing such a sale are newspaper adver-
tising and a suitable display of the
goods.

er, in this connection, to study the

It will pay the hardware deal-

methods of the more successful dry
goods stores and the department stores.
Analyze their advertising matter, and
their methods; and adapt them as far
as possible to your business.

Youn will find that in such dry goods

and department store advertising price
is made a feature. It is featured in
such a way that it not merely sells the
immediate goods but attracts new cus-
tomers.

It is simply a matter of appealing to
the desire inherent in everyone to take
advantage of a real bargain. Actually
many bargain hunters carry their pas-
sions so far as to buy things for which
they have no real use, simply because
the price has been cut.

Your first task is to make your ad-

 

 

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2100 Grandville Ave., S. W.
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GRAND RAPIDS, MICHIGAN

Wholesalers of Shelf Hardware, Sporting
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Automobile Accessories
Garage Equipment
Radio Equipment

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“HOME OF SUNBEAM GOODS”

Farm Machinery and Garden Tools
Saddlery Hardware

Harness, Horse Collars

Blankets, Robes & Mackinaws
Sheep Lined and
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are interested in buying or selling

If } OU a hardware stock write or call on
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Founded 1837

61-63 Commerce Ave., S.W.

WHOLESALE HARDWARE

 

 

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4
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July 20, 1927

vertising convincing. Sound through-
out the note of sincerity. A flippant,
jocular tone is sometimes introduced
into retail advertising in the mistaken
belief that such a tone attracts favor-
able attention. On the other hand
there is often a tendency to overdo
things. The retail advertiser must
strike the happy medium between the
weak advertising that does not go far
enough to carry weight and the extra-
strong advertising that goes too far
to carry any weight.

As a rule, it is sound policy to let
your prices speak for themselves. No
general statement, however emphatic,
is quite so convincing to the buyer as
the actual price quotation: especially
if it is backed up with a brief, catchy,
attractive description of the goods of-
fered.

Just to illustrate. One advertiser
may Say:

Lawn mowers, 33 per cent. off
That is not specific enough. An im-
provement is the following:

Lawn mowers, regular $14.00, for
$9.85,

Here the reader can at once visualize
Yet more can be ac-
complished by going a trifle further:

the price-saving.

Lawn mowers, Smith & Jones make,
four keen cutting blades, guaranteed
for one year—were $14, now $9.85.

Here the reader visualizes net mere-
ly the price saving but the lawn mower
itself.

Make your sale a genuine sale; and
bargains. And
limit your bargain prices to the hot-

your bargains real

weather lines you must clear out.

I remember one dealer who, year
after year, held a mid-summer clear-
ing sale. It was a long time ago, and
he is long since out of business. He
always wondered why his sales were
not more successful. I remember one
dialogue I over heard.

“Mr. Smith, I’d like to see those $20
refrigerators you're advertising for
$14.95.”

Mr. Smith very blandly showed the
refrigerator and dilated on its merits.
Said the customer:

“Tt looks just like the one I was
looking at in June. That was $15.”

Mr. Smith, after a moment's hesita-
tion, assured the lady that this was a
larger and better refrigerator. Whereas
it wasn’t. It was the same refriger-
ator. And, unhappily, the customer
knew it. And iust as unhappily for
Mr. Smith, a lot of people suspected
if they did not know that his hot
weather lines were “marked up to be
marked down that his
actual price-cutting amounted to only
a few cents on a $10 or $15 article.

again” and

That kind of bargain sale rarely suc-
ceeds. I have rarely found it in the
hardware trade.

Instead of “marking up to mark
down” take the lines you want to get
rid of; and price them at a figure that
will attract attention, carry conviction,
and be pretty sure to move out the
goods.

I remember another dealer who de-
cided to make an all-round cut. He
cut approximately 10 per cent. on hot
weather lines. And then to make the

sale conyincing he cut just as much

MICHIGAN TRADESMAN

on his new fall lines, which had not
yet commenced to move.

Here is another mistake. It is
usually sound policy to restrict the cut
to hot weather lines; and show the fall
lines at regular prices. If need be,
make a more drastic cut on the hot
weather goods. A drastic cut on these
lines will bring more people to your
store; and the more people you bring
to the store, the more people you can
interest in your fall showings. What
you lose on the hot weather lines you
make up later on your extra fall sales.

If a bargain sale is put on, determine
you will make a big thing of it. Run
it pretty well through August if neces-
sary; and, by featuring different lines
at different times, keep the public con-
tinuously interested. Don’t be satis-
fied to bring a customer in once; put
on some feature a little later that will
bring the same customer back. Use
your window displays to tell the pub-
lic that something unusual is going on
inside the store; use your newspaper
space liberally; put out dodgers and
send out circulars to a mailing list of
prospects. Do everything you can to
get people into the store.

If possible, give demonstrations of
various articles—not necessarily bar-
gain features—while the
progress.

sale is in

A bargain sale, to be a success, means
more than merely cutting the prices
on a few articles, putting them on the
counter, and letting them sell them-
selves. It involves a lot of careful
thinking, the devising of new adver-
tising stunts, and playing upon the
popular imagination so that the whole
community will be interested. So that,
in fact, people will not merely come to
the store but will talk about the sale
to their friends.

In pricing goods, get away from the
idea of advertising “10 per cent. off’
or even “20 per cent..off.” Go into
details and quote specific prices. Take
a big dishpan, describe it in a few
words, and add “regular $1.25: sale
price 98c.” There is nothing like
specific price quotations to carry con-
viction.

All sorts of stunts can be adopted
to stimulate interest in your sale. Some
times it is a good plan to advertise a
two weeks sale; and then to add a
third week. Features can be selected
to advertise each day; the lines featur-

“ed in your newspaper advertising and

window display should be changed
frequently. The more articles you ad-
vertise, the more prices you quote, the
more people you will interest. Some
stores advertise “hour specials’—that
is, specials limited to a single hour of
the day. Articles can sometimes be
sold in combination; as, say, lawn
hose and a hose reel.

The sale should bring you into
touch with a lot of stove, paint, wash-
ing machine and other prospects. Get
their names and addresses; also note
the names of newcomers who may
come in. All this information will help
in your future business-getting.

Victor Lauriston.
—_++

The sun will shine after every storm;
there is a solution for every problem,
and the soul’s highest duty is to be of
good cheer,—Emerson.

 

 

The Price Goes to
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Wherever it has been installed, the Blackmer Water System has
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ACCOUNTANTS AND AUDITORS
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24

COMMERCIAL TRAVELER

Arizona Legislature Violates Fifteenth
Amendment.

Los Angeles, July 15—The State of
California in general and Los Angeles
in particular are interested in damming
up and tapping the principal water
course of Arizona, but the people of
the latter State have strong Volstead
proclivities and are afraid their water
supply will not be adequate for the
purpose of rinsing their glasses; as a
consequence, their governor and repre-
sentatives in Congress are opposing the
proposition.

Congressman Crail, of Los Asaetéc,
newly elected, does not like the attitude
assumed by Arizonians, and has been
telling them a few things, whereat they
retaliate by “calling him another.

The controversy, so far as I have
observed, is awfully silly, the principal
contention being that Arizona is oper-
ating under laws passed in contraven-
tion of the Federal constitution, but
when you get down to brass tacks there
is nothing new to the claim, for almost
every state of the Union and most of
its citizens are disregarding the old-
fashioned bill of rights, and the U. S.
Supreme Court is abetting such.

For instance, Arizona some time ago
passed an enactment prohibiting the
emploment of colored brakeman on
passenger trains in that State, in direct
violation of the Fifteenth amendment,
and the Supreme Court simply said,
“leave it at that.”

On passenger trains traveling that
State one notices that at the State line,
colored brakemen who perform the
duties of porters in the chair cars
are relieved of a portion of their duties
by white brakemen, but when it comes
to the eighteenth “commandment” they
are there strong.

 

 

Speaking of a new source of water
supply for Californja, I am reminded
that Los Angeles brings her water
from the Sierre Madre mountains, over
200 miles away, through the most won-
derful aqueduct ever built in the whole
world. In doing so she proceeded with
great deliberation and indemnified all
the settlers along the route for the priv-
ilege of “sopping up” their water sup-
ply. This retarded progress in agri-
culture on lands that for any purpose
whatever would not be worth a farthing
an acre. But it was a satisfactory ar-
rangement and it stood, until a bunch
of agitators ambled in and convinced
the participants in Los Angeles gratuity
that they had more coming to them—il-
legally so. Species of outlawry has_been
developed in the sections referred to and
certain people up there have been blow-
ing up the water main, making the
Los Angeles project an extremely haz-
ardous one; but the peculiar feature
of the whole proposition is that it is
impossible to secure conviction of these
law violaters in the up-country courts
and the depredations are becoming
bolder every day. The prosecutor tried
to secure a change of venue to some
other county, but the higher courts
have decided this is a right to which
the defendant only is entitled at the
option of the local court. In Michigan
such offenders would have their heads
knocked together, but in California
every citizen is a politician aa has a
“pull.”

Whether my Slee. Carl Montgom-
ery, is establishing a chain of hotels,
I am without knowledge. At a little
station of the Southern Pacific I dis-
covered a Post Tavern, but the brevity
of the train stop did not give me a
chance to investigate.

The other dav I went down to W1l-
mington Harbor to witness the de-
parture of the S. S. Calawaii for Hono-
lulu. This is the delightful vessel on
which I made the round trip to Hawaii
last winter. Many of the old official
staff have been promoted to duties on

 

MICHIGAN TRADESMAN

the flag ship of the fleet, the City of
Honolulu, which is said to be the finest
ship afloat on the Pacific, and owned
by the Los Angeles Steamship Co.
Among those were Chief Officer Black,
Chief Steward Rosling and Assistant
Purser Cudworth. Mrs. Horace Dodge
was a passenger for Honolulu on this
trip, which delayed the Calawaii fifteen
minutes—the only other individual for
which it would be done, except myself,
as I was assured by General Passenger
Agent Cullen. I wouldn’t suppose he
would hand me any hoakum.

 

I notice in connection with the strike
of gas station employes in Chicago, the
union officials announce they “have no
desire to inconvenience the public.”
Isn't the consideration shown the pub-
\'- simply wonderful? Possibly pedes-
trians will be allowed to use the streets
of that city, without a police guard.

Speaking about strikes Hollywood is
all agog over the proposed formation
of a union by movie actors and ac-
tresses. Of course the world knows
that the moving picture industry is one
of. if not the greatest asset of South-
ern California. It employs prodigious
amounts of capital and supplies bread
and butter to hundreds of thousand.

Salaries, so far as the public knows,
have been enormous. Ten per cent.
of the reported salaries paid would be
munificent sums. But the backers of
all these enterprises have been dissat-
ished with the returns on their invest-
ments, and it has come to a ‘show
down in the matter of salaries. The
“walking delegates” do not think so
and are very busily engaged in organ-
izing unions and convincing the artists
that they are only earning a “living
wage’—$10,000 per week, or day, I
have forgotten which, being a standard.

Now it is one of these cases where
both sides are undoubtedly right, but
to be effective such a union must nec-
essarily control all available talent.
Otherwise capital would go outside of
the union and develop new _ talent.
Every traim coming to Hollywood
brings in prospective “screen idols” in
droves and they cannot be kept away.
Thousands of extras are employes at
intervals of two or three days apart.
But while many are called very few
are chosen, and the $5 per day type is
much in excess of the $10,000 per week
class, although every one of the former
type can, according to their own sup-
porter, act up better than the higher
priced ones.

It happens to be a fact that the dear
public don’t care very much who en-
tertains them, so long as the picture is
lurid and the hero steps in at the
proper moment. They become at-
tached to certain ‘idols’, and then dis-
cover through the daily scandal sheets
that he or she has been murdered in a
family bout, or has “retired forever” to
procure a dinner and transfer their
appetites to someone else.

For this reason I do not see how
any union can control wages or wage
earners. Art cannot be controlled by
unions or walking delegates.

On the other hand, capital is con-
trolled by certain underlying rules, and
they can, as they have done make tal-
ent which will entertain the public. If
artists hope to make their union simply
a bid for the support of present work-
ing organizations composed of skilled
workmen, they are doomed to disap-
pointment, for it is not human nature
for the $5 or $10 a day man to strike
in sympathy with the artist who values
his service fifty or a hundred times
greater. And too many of the “swamp
angels” and “hill Billies’” from the
Arizona reaches will be glad to step
into the unfilled ranks and leave the
bread line. It might also give the
producers an opportunity of showing
up on the screen for the benefit of the
uninitiated patrons some of the fal-
lacies of union claims.
the

Clara Drummond,

California

 

Rockford Hotel
HARRY J. KELLOGG, Mgr.
Sunday Chicken Dinners
Rooms $1.00 to $1.50
ROCKFORD MICHIGAN

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

July 20, 1927

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

 

Open the year arourd.

 

 

l-

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home.

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths
30 Rooms with Private Toi'ets
N. P. NOWATT, Mer.

 

 

 

It is the Tuller

Gon

Facing Grand Circus Park,
the heart of Detroit. 800
pea reren ee: 50 and up.
d B. James, Manager.

“DETROIT, MICH.

HOTEL

ULLER

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -i- 400 Baths

pawTre

$2.50 and up per day.

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality’
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

HOTEL GARY

GARY, IND. Holden operated
400 Rooms from $2. Everything

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ete Michigan

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in ali
rooms. Several rooms with bath. All
rooms well heated and well venti
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000.000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

modern. One of the best hotels in

Indiana. Stop over night with us GEORGE L. CROCKER.
en route to Chicago. You will like Manager.

it. Cc. L. HOLDEN, Mer.

 

HOTEL OLDS
LANSING
300 Rooms _ 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PMs rg ey

 

 

sa et snd tsie-nacra

oe

anh a as ps

 

ese acre tepmanante

 

 

 

ey
'

i

|
f
i
a

 

July 20, 1927

MICHIGAN TRADESMAN

 

sleeping beauty, with an endurance test
of 100 days, happily escapes the knowl-
edge of the news that the arms parley
is petering out and Marshall Foch’s
statement that we are due for another
world war in the next twenty years.
Such a war, with all of the nations
head-over-heels in debt for the next
century, will presumably be fought out
by the “dollar-a-year” patriots.

President Coolidge is certainly the
victim of many circumstances. With
the added responsibilities of acting as
referee in rodio contests, pressing his
chaps and shaping his five-gallon hat,
he must now face the responsibility
of being accused by resolution, mind
you—of being responsible for delin-
quencies under the 18th amendment. I
never really believed he was responsi-
ble for the sinking of the Maine, but
the plot is thickening.

Senator Reed, of Missouri, certainly
backs up the editorial statement in the
Tradesman on the cessation of state
rights:

“The demand that the Constitution
be amended has become an epidemic.
It proceeds on the theory that the
states are incapable of self-government.
Admit that and you are but a single
step removed from the doctrine that
the people themselves are incapable of
self-government. Two steps take you
back to the days of the despot.

“The theory is that no human being
has sense enough to regulate his own
conduct; to live his own life; to pro-
vide for his own wants; to rear his own
children or bury his dead, but that all
wisdom is concentrated in certain leg-
lislative bodies composed of individuals
who have sought and temporarily ob-
tained office, and whose average intel-
ligence is frequently Jess than that of
the communities from which he has
come.”

One cannot help but admire the sys-
tem by which traffic is regulated in Los
Angeles streets. There are two kinds
of safety zones for the protection of
persons boarding and alighting from
street cars. One is by the space mark-
ed on the highway which extends out-
ward from the outer rail of the car
lines. The other is that the driver of
every vehicle is required to keep to
th right-hand side of the parking zone,
so far as possible, whether there is
anyone occuying the zone or a Car is
stopping there. It is not left to the
iudgment of the driver as to whether it
is safe to drive past a car. He is com-
pelled to play safe, whether or no.

Pedestrians are regulated the same
as vehicles. You walk with the traffic
and if you fail to do so you are liable
to receive the same punishment as the
driver who enters forbidden spaces. It
is a good arrangement and reduces
casualties. Frank S. Verbeck.

++

Late News From Grand Traverse bay.
Traverse City. July 19—Summer re-
sorts are well filled. Tourists and
campers are numerous. States most
largely represented are Illinois and
Ohio. Among the license plates no-
ticed, however, are a_ considerable
number issued by the states of Florida,
California, New Jersey and Indiana.
Many of the women en tour wear
bloomers. The hotels and many room-
ing houses are quite fully occupied
nightly. At the public camps long
lines of tents testify to the presence
of seekers for health or recreation.
Novelty shops are well patronized.

J. A. Thornton, a dealer in antiques,
has fitted up a tea room with many
novel and beautiful articles and opened
it to the public It is liberally patron-
ized by residents and sojourners. The
privilege granted for lunching amid
beautiful surroundings is greatly ap-
preciated. Mr. Thornton was, during
several years, in the employ of John
M. Longyear, formerly of Marquette.
Longyear gained a fortune through
deals in mining lands and mining

stocks and finally moved to Boston.
Mr. Thornton served Longyear in the
capacity of chief engineer of the Long-
year yacht, sailing the oceans. Long-
year was a son of John W. Longyear,
of Lansing. In 1862 and during several
years following John W. Longyear
was one of the four men who repre-
sented the State of Michigan in the
lower house of Congress. John W.
Longyear was an intimate friend of
Charles W. Garfield. In the summer
of 1870 Mr. Garfield brought Longyear
to the office of the Grand Rapids
Democrat and stated that Longyear
had decided to move to some point in
the Upper Peninsula of Michigan and
seek a fortune. He had no means.
He would like to furnish letters con-
taining information of public interest
concerning the territory above the
Straits for publication in the Demo-
crat. M. H. Clark, the owner of the
Democrat, stated that he could not
pay more than $3 per week for such
correspondence. Longyear eagerly
accepted the meager compensation of-
fered and wrote a series of valuable
letters, extending over two years, for
Clark’s newspaper Longyear eventu-
ally became a millionaire. During a
score of years he was prominent in
business affairs and politics. He own-
ed a newspaper which he _ devoted
largely to the development of enter-
prises of value to the people of the
Upper Peninsula. He erected and oc-
cupied a splendid mansion situated
on a bluff which commanded a won-
derful view of Lake Superior and the
region surrounding the city of Mar-
quette and settled down to enjoy the
peace, quiet and comfort gained
through a life of useful employment.
A railroad corporation sought entrance
intt the city. To reach a point the
corporation desired to occupy with its
depot, freight houses and _ yards, it
would be necessary to lay its tracks
directly in front of the Longyear home.
Longyear opposed the granting of
permission by the public authorities to

‘the railroad corporation to carry out

its plans. A long and hotly fought
contest ensued. In the end the rail-
road company won the privilege it
sought and in due course of time iaid
its rails and commenced the operation
of its trains. Longyear, greatly in-
censed over the outcome of the con-
test, demolished his castle, moved the
materials to Boston, where the build-
ing was re-erected, and quit Marquette
forever.

Canning factories are operating on
cherries about 50 per cent. of capacity.
The yield of the orchards is small.
The quality of, the cherries brought
to market is very good.

All indications point to an unusually
large yield of potatoes. The plants
in many fields are in bloom. Corn is
looking much better than at the cor-
responding period last vear. A large
crop will be harvested. Farmers are
cutting and storing hay. The yield
of the meadows is heavier than usual.

Arthur S. White.

Eggs Mixed With Colors To Preserve
Oil Painting.

London, July 15—Six dozen newly
laid eggs were mixed with the colors
Francis Taylor used in his painting,
“East India Docks,’ now exhibited at
the Royal Academy. Eggs, Mr. Tay-
lor maintains, preserve the colors
against the ravages of time.s The pro-
cess, professionally called “egg-tem-
pera,’ was first used by the early
Egyptians. Boticelli used eggs instead
of oil, but the process has not been
used for centuries. ‘‘Egg-tempera”
pictures are painted on specially pre-
pared wood, and Mr. Taylor works on
oak. The colors are not mixed in the
ordinary way, but put on the wood
separately.

——.o—_____.

Workers sometimes lose their jobs.
Business concerns often lose their
profits.

Gabby Gleanings From Grand Rapids.

Mr. and Mrs. J. S. VanderVeen, of 61
Griggs street sailed for the Netherlands
last Saturday on the S. S. Volendam,
for a six months visit with their par-
ents. They came here 14 years ago.

Mr. VanderVeen has heen represent-
A. Snider Preserve Co. for
calling on the
grocers in the
Michigan.

ing the T
the last eight years,
wholesale and retail
Southwestern part of

 

Mr. and Mrs. J. S. VanderVeen

John H. Smith, representing the
Simmons Bed Co. in Michigan, is
home after having spent the past three
weeks at the Chicago furniture expo-
sition.

Rufus Boer, representing the Kus-
terer Investment Co., is nicely recov-
ering from his injuries sustained in
a recent automobile accident.

Peter E. Nurmel, Michigan repre-
sentative for Heath & Mulligan, paint
and varnish manufacturers, has a hard
life. He is now enjoying his usual
two months’ summer vacation,, and in
order to keep busy he finds it neces-
sary to go into Northern Michigan for
trout fishing.

About the same time Guy W. Rouse
was sentenced to serve 3% to 5 years
for stealing $17,000, two chicken thieves
were sentenced to serve 7% to 15 years
(with a recommendation of ten years)
by Judge Hawley for stealing eleven
chickens from a Montcalm county
farmer. All of which leads to the con-
clusion that it is not advisable to steal
a loaf of bread or a ham or a dozen
chickens. Steal $17,000 or a million
and your friends will see to it that
the judge lets you off on one-third
the sentence the petty thief receives.

 

Exrert Chemical Service

Products Analyzed and Duplicated

Process Developed and Improved
Consultation and Research

The Industrial

Laboratories, Inc.
127 Commerce Ave. Phone 65497

 

 

 

 

 

HOTEL BROW “ING

150 Fireproof Rooms

GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.

 

DETROIT’S
NEWEST
HOTEL

om

Where Luxury
zs Homelike

Rooms Are Larger—

Food is Better —and

Rates of Outstand-
ing’ Advantage

‘The home-like atmosphere which
is characteristic of the Detroit-
Leland, is carried out not only in
the far larger rooms it provides,
but in the beautiful and livable
furnishings and fittings, and the
delightful decorations, which are
individual and not repeated in any
two rooms on the same floor.

A feature that must appeal to sales
travellers is the large sample rooms
all outside so that goods may

be shown under natural light —
” some with two and others with
three large windows, in-a-door
beds and large bath and shower.

With all these advantages the
Detroit-Leland prices for rooms
and food are so moderate that good
judgment must approve.

Larger Bedrooms
85% are from $3.00 to $5.00

 

 

TO es

DETROIT -LELAND
HOTEL

Bagley at Cass, Detroit, Michigan
(a few steps from the Michigan Theater)

Wm. J. Chittenden, Jr., Manager
Direction Continental-Leland Corporation

Larger Sample Rooms
from $5.00 to $8.00 per day

 

 

26

 

MICHIGAN TRADESMAN

July 20, 1927

 

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-Pr-esident—J. C. Dykema, Grand

Rapids.
Director—H. H. Hoffman, Lansing.

Coming Examinations—Detroit, June 21,
2° and 23; Marquette, Aug. 16, 17 and 18.

Pharmaceutical Association To Mee
at Port Huron.

Port Huron, July 19—Port Huron
will be host, for the first time in thirty
years, to combined conventions of the
Michigan State Pharmaceutical Asso-
ciation and the Michigan Pharmaceu-
tical Travelers’ Association, August 2,
3 and 4, and will entertain twelve na-
tionally known scientists at the same
time.

At least 500 persons are expected to
attend the convention, which will be
the largest the two joint organizations
have ever held. Governor Fred W.
Green will be a guest of honor.

In charge of the arrangements are
R. T. Lakey, of the Detroit City Col-
lege, Mervin W. Tomlin, Port Huron
druggist, and Walter Lawton, Secre-
tary of the Michigan Pharmaceutical
Travelers’ Association.

Special arrangements have’ been
made with all the city’s hotels and
housing organizations to arrange for
the visitors’ stay and similar arrange-
ments have been made with the golf
and country clubs in this vicinity for
the entertainment of the visitors.

A “Round the World” trip will be
one of the features of the convention
when the members and those attending
will be guests on a short tour through
the lake district this section of the
State, and a portion of Canada near
Port Huron.

The steamer Waukete has been char-
tered by the two organizations for a
stag night ~rogramme which will take
placed at Stag island, near here. Danc-
ing and other entertainment will take
place on the ship and an outing will
be held at the island.

em
Sure Remedy For Poison Ivy Poison-
ing.

This is the season when old Rhus
begins its devastating itching business.
Innocents abroad, at church picnics and
family reunions, gather the pretty,
shiny, trilobed leaves, to swell their
yiratical bouquets of dé gwod and plum
and cherry blossoms And Dame Na-
ture shows her chagrin by sending her
poisoned itch to penalize the country-
side robber.

Sometimes, of course, the really in-
nocent suffer too. For instance I know
one who just adores old Mother Na-
ture, vet is poisoned by her Rhus with
only the looking at it. Others can
handle it with apparent immunity—
apparent, because experiment has prov-
en that no one is really immune to It.

Never be too familiar with poison
ivy—no matter how free heretofore
from its affections and _ inflictions.

It has always been our contention
that the volatile compound blamed for
the toxic reaction is transferred more
by the pedal extremities than by ac-
tual hand contact or air-floating. One
walks through the weed, acquires a
generous application of the poison on
the shoe leather and at night when
removine the shees transfers the poi-
sons to the hands and hence—‘he de-
luge.

To the pharmacist who wishes to
acauaint himself wih first hand infor-
mation relative to ‘he prophelaxis and
treatment of ivy poisoning the follow-
ing material may prove valuable.

Ivyol is a preparation of the active
principle of the poison ivy, or poison
oak (Rhus toxicodendron).

The exact chemical nature of the ir-
ritant principle which causes ivy poi-
soning (dermatitis venenata) is not
definitely known.

It has been established however, that
poisoning takes place only as a result
of contact with cell-sap of the plants.
The poison is contained in the leaves,
flowers, and green fruit, but not in the
ripe fruits. In man, complete immunity
to the toxic substance does not exist.
Individual susceptibility varies greatly,
some persons being extremely sensitive,
others relatively resistant.

Uses: Ivyol is used in controlling
the symptoms of ivy poisoning. It is
given by injection,

Victims of poison ivy, poison oak
and poison sumac can end their trou-
bles easily, according to James F.
Couch of the U. S. Department of
Agriculture.

“Just ask your druggist to make up a
5 per cent. solution of potassium per-
manganate”, he says, “and swab it on
the poisoned places with a bit of ab-
sorbent cotton or a soft cloth. The
permanganate destroys the ivy poison
but does no harm to the skin, except
that it makes a brown stain. Most of
us do not want to let his remain; and
it can be removed by washing with a
i per cent. solution of oxalic acid. Oxa-
lic acid is a poison, so that if you are
afraid of children getting hold of it,
you may use instead a 1 per cent.
solution of sodium bisulphite, or even
just plain soap and water, although ‘the
latter is a bit slow in taking off the
stain. If the skin has been very much
broken by scratching or otherwise and
is raw, the oxalic acid will cause a tem-
porary stinging and soap and water is
preferable for removing stains from
such sentitive surfaces. If the skin is
very tender the solution of potassium
permanganate may be diluted with wa-
ter before using.”
treatment is
recommended only as a remedy for
poisoning that has already taken place.
Persons who know that they are likely
to be poisoned may ‘prevent the plants
from harming them with a wash de-
vised by Dr. James B. McNair of the
Field Museum, Chicago. This con-
sists of a 5 per cent. solution of ferric
chloride in a fifty-fifty mixture of water
and glycerin. This is to be washed on
all exposed parts of the skin and al-
lowed to dry there, before going where
the dangerous weeds grow. The iron
in the chemical combines with the
yo'scnous principle of the ivy and
changes it into a harmless, non-poison-
ous compound.

—_>2.—___.
Keeping Fountain Materials Fresh.

A very original and decidely lavish
fountain manager set his brain to work-
ing on the problem of how to keep a
l'tt'e bit of a large number of sand-
we meterials from drying up and
westing. He had accustomed his cus-
tomers to believe that his fountain had
unlimited resources to produce what-
ec: they might name at any time, and
he knew if he was to continue to in-
calge ‘his fancy for variety and an
cx'crded menu, he had to contrive a

The permanaganate

way of keepng his materials from spoil-
ing, handling, and the destructive dry-
ing of the outer air.

So he designed himself a cabinet that
is at once a most convenient and sight-
ly instrument on which to prepare his
sandwiches and salads, and also an
absolute preventive of waste. It is
somewhat on the order of the kitchen
cabinets of housewives. The upper
part is a series of shelves, on two of
which he stacks cut bread; on the third
he keeps all his smaller supplies, such
as salt, pepper, cinnamon, and other
accessories.

The table part is divided in half. The
front half is a thick and scrubble cut-
ting board, with a round aperture cut
into it in which a bowl of butter is
sunk. In the back of this there is a
series of litthe white enamel square
pans, a double row of them, that fit
down into the cabinet slightly below
the level of the cutting board. In these
he keeps all his sandwiche materials—
sliced meats, sliced cheese, cream
cheese, mayonnaise, Russian dressing,
and his salads. These victuals are
placed in the little pans the moment
they arrive at the fountain, and they
are removed only a bit at a time, when-
ever an order is received that calls for
them.

There is no handling, no scattering,
no drying. Only usable material is
bought, and none of the usable quality
is lost at the fountain. This is made
possible because a cover, like the roll-
top of a desk, closes down over the
rows of little pans with their contents,
and shields and preserves them, with
the help of the ice in the compartment
beneath, until the next time one of
them is needed. At an time when de-
mand slackens, this roll-top can be
lowered, and the supplies are automat-
ically in a cold and moist refrigerator
withuot being handled at all. When

it is up, everything is accessible and
handy.

The lower part of the cabinet has a
large tin compartment that pulls out
and down, in which innumerable loaves
of sandwich bread may be kept fresh.
This takes up one-third of the space
below the table-top, is deep enough
for its purpose, and altogether prac-
tical. The next third is an ordinary
refrigerator compartment with shelves,
and the third the ice compartment with
air spaces from it so connected with
all the other parts of the cabinet as to
keep the whole contents in perfect re-
frigeration.

As this manager I speak of is an
indefatigable inventor of luncheonette
dishes, and has the greatest ambition
to serve everything that any fountain’s
capacity can possibly allow, this cabi-
net is a positive necessity for his work.
It is a valuable adjunct to any estab-
lishment, for it looks well, gives the
necessary privacy to preparation of the
articles on the menu, especially during
the morning hours when, while lunch-
eon looms, the casual and the break-
-sat pa‘ron still must be catered to.

Stephen Barrell.

 

>>
The Summer Slump.

Many druggists firmly believe that
summer and warm weather mean de-
creased sales and a slump in business.
There is scarcely more reason to be-
lieve this than there is to believe that
walking under a ladder means mis-
‘ortune.

It is true, of course, that some peo-
ple are out of town on vacations, but
it is also true that other people visit
the city on theirs. At any rate there
is no noticeable decrease in the num-
ber of people on the streets. Then,
too, even those who are away have
extra purchases to make prior to leav-
ing.

People have to eat and drink in the

 

   

ASSOCIATED
TRUCK LINES

OVERNIGHT
SERVICE

Grand Rapids
Lansing

Detroit

PHONE 55505

 

 

 

 

 

 

 

 

D93-26

You can give your customers Rum-
ford Baking Powder and know they
will come back for more. Its purity,
wholesomeness and dependability in-
sures better baking and will please
the most critical housewife.

RUMFORD CHEMICAL WORKS
Providence, R. I.

 

 

 

 

 

 

 

 

 

 

Se ERR ew

 

 

 

 

 

 

 

£
:
a
‘

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  

 

  

 

 
 

July 20, 1927 MICHIGAN TRADESMAN 27
summer and purchase medicines and the ones who have changed the old WHOLESALE DRUG PRICE CURREN?
other drug store requisites just as they bogey of a summer slump into a sum-
do in winter. The average family ac- mer jump. Prices quoted are nominal, based on market the day of issue.
tually spends more in the summer than LRT ia aA TERRE
; is Pe Plenty of people have a good aim Acids Cotton Seed .._. 1 25@1 46 Belladonna -_-- @1 44
in the winter. fg ' Boric (Powd.) .. 12%@ 20 Cubebs --....... 6 50@6 75 Benzoin -.-.--__ @2 28
N tail : eeu Ni in life, but a lot of them don’t pull the Boric (Xtal) __ 15. @ 25 Eigeron -------- 7 50@7 75 Benzoin Comp’d. @2 40
2 o retailer would consider telling trigger. Ourholie 0 8 @ 40 Eucalyptus -.-. 1 25@1 60 Buchu -_._--..-. @2 16
his book-keeper or delivery boy since CHG on a 53 @ 70 Hemlock, pure-. 2 00@2 25 Cantharadies --- oe =
Muriatic _...... 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum  -._.-- @2 28
summer has come he need not work Nitric 9 @ 15 oe Wood .1 seat a0 6 Catechy @1 44
: ee ee ie a rd, extra .... 1 55@1 65 Cinchona  --_-_---- 2 16
so hard because business is going to oo oc aaa eo = Lard, No. 1 _--. 1 25@1 40 Colchicum _____- i 80
fall off. And still many pharmacists Tartare... 50 @ 60 Lavender Flow.. 6 00@6 25 Cubebs ----....-- @2 76
think that. Business in the summer is ° io. “on 7 a. Si 3s
i : enon 60@4 75 Gentian _____---- @1 35
just as good as the proprietor of a Cnry mil Amenonta Linseed, raw, bbl. @ 90 Guatac --.--.-..- G3 38
drug store makes it ee = = + 7 theca Det eee 1 001 13 ican panel $i 25
s . er, oc... OGine .........--
Thi iL : FLOR ALC l Water, 14 deg... 04%@ 11 Linseed raw, less 97@110 Iodine, Colorless. @1 50
This summer will be no exception. O., Nc. Carbonate (| 20 25 Mustard, artifil.oz. @ 35 Iron, Clo. __------ @1 56
It will be prosperous for some drug- Chloride (Gran. 09 @ 20 Neatsfoot commen 1 25@1 85 Kino -._...----- @1 44
gists. They are the ones who are 52 Monroe Avenue Olive, Malaga, — Nae vy mica ___- $i 30
3 ‘ P 1. ux Vomica ___-
going after business in an intelligent GRAND RAPIDS i ere ante rer ae 2 85@3 25 Opium ---.------ o «
; Copatha 2. 1 00@1 25 Olive, Malaga, Opium, Camp. -. @1 44
manner and who are taking advantage Phone 9-3281 ” cae) 2 wee - on aa 2 eas 25 Opium, Deodorz’'d @6 40
ae ‘ OE r regon) —. 10 range, Sweet — 5 00@5 25 Rhubarb _______- 1 92
of the advertising appearing during the Par a, 3 00@3 25 Origanum, pure_ 2 60 @
summer in the trade papers. They are Tolu -.----.-.-. 2 00@2 25 ol oat com’] 1 & 1 20
ennyroyal .... 3 25@3 60
Peppermint -... 6 50@6 75 Paints
Barks Rose, pure __ 13 50@14 00
Cassia (ordinary)- 25@ 30 Rosemary Flows 1 25@1 60 Lead, red dry -_ 13%@14%
Samattee Ge a 6 6 onecee. © ae woe Gy Nee
eC a. . 10 60@10 75 Lead, white o
— Cut (powd.) Sassafras, true 1 75@2 00 Ochre, yellow bbl. @ 2%
------------ 18@ 26 Sasaatens, arti’l a 00 mato oo. 3g ‘
Spearmint ~-.._. 8 00 25
Sperm _..._____ 1 50@1 75 Red a Eng. 4@ 8
Berries Pe 9 00@9 26 Putty ----..-.. -- §@8
Cubeb ~.----_____ @100 var USP ______ 65@ 75 Whiting, oo 4 @ 4%
Me eee @ 26 Turpentine, bbl. = 6U Whit ting orern--- 5%4%@ lou
Juniper ——— — 11@ 20 Turpentine, less 67@ 80 L. H. P. Prep... 2 90@3 0
ey v Ita NIGHT Prickly Ash Sls @ «SOE Wintergreen, : Rogers Prep. .. 2 90@3 05
Isat 2... 6 00@6 25
; Extracts Wintergreen, sweet @
birch ..__--.. 3 00@3 25 :
pier nts howd aan 509 ? Wintergreen, art 75@1 00 Miscellaneous
re on Worm Seed -___ 6 00@6 25 Acetanalid a 57@ 75
Wormwood -.-. 9 00@9 25 Alum ____...-_.. 08@ 12
NO DUST NO SMOKE ce Flowers an Alum. powd. and
Arnica oo 6 : Sound 4... 09@ 15
Chamomile (Ged.) @ 60 Potassium Bismuth, Subni- :
DAILY SERVICE Chamomile Rom.. @ 60 Bicarbonate -_.-. 35@ 40 _ trate -_-_._____ 2 83@3 08
Bichromate ----. 15@ 26 ees or “ne
Bromide ........ && 85 powdered .... 15
oe Oe Muskegon, Grand Haven, Holland, Benton Harbor pens co ion es Bromide ___.-.-- B40 71 Cantharades, po, ; aan oo
» Ist ---_ Chlorate, gran’'d 23@ 30 Calomel -..--_. 7 91
A i ’ ——— " ne > We ig , ee
Save Money—Travel the Cool, Clean, Comfortabe way. Acacia, gate ce 200 28 oD a — 16@ 25 Carmine ” eat a 00g bu
Autos handled with safety. Unexcelled dining service on all steamers. fica tan €oet no 40 Cyanide -------- ect Gee ---- 8G 4
For von reservations, tickets and general information call on or address Aloes (Cape Pow) 0 32 Tram , aa i Chale Prepared_ 40 16
any office in above cities or Aloes (Soc. Pow.) 65@ 70 prussiate, yellow 40@ 60 Chloroform ____ 530 60
— oo coe ° Prussiate, red _ @ 70 oa Hydrate 1 20@1 50
} Sea Sulihate .... 35 40 Ocainé _..... 12 i10@12 80
GOODRICH TRANSIT COMPANY Camphor —.-..—- 96@1 02 “s ” Cocoa Butter -... 700 90
Grand Rapids, “a ‘ Phones 88428—62343 Guatae, ‘pow'd __ g 90 Roots aaa ‘oie
. 8S. NIXON-—-Dist. Pass. Agt. King, siowaeeda” Si a AlGanét | 30@ 35 otace FS 2 2192 a
More than 71 years of successful steamship operation. Myrrh . © & See. powdered. 2 © Cream Tarte 5
Myrrh, powdered @ 65 Calamus 35@ 75 Cutie bone --- 40@ 60
Opium, powd. 19 65@19 92 Elecampane, pwd. 25@ 30 Dextrine _...... 6@ lo
ae gran. 19 65@19 92 Go ae” 20@ 30 Dover's Powder 4 00@4 50
Shelisae or, an, me
Shellac Bleached. 50, 95 powdered —._. 30@ 35 me Taman & o
Tragacanth, pow. 1 75 oe Ese oo 60@ 65 jcpsom’ Salts, bbis. $ 34,
Tragacenth ay 16O2 25 giro nk Ea ee. 45@ 50 Lpsom Salts, less 3%@_ 10
r nune CM ene woe oO
ELECTRIC FANS |" = 8 ™ piitomal pow: “Se 88 et gem ge
pecac, powd. -- @600 » : are
a is eee asg ao ormaldehyde, ib, 12430
AR-RITE QUALITY FANS Avsenic (2 08@ 20 oS jae 300 . Guaaeae. tan ete
/ Pe Blue Vitriol, bbl. @ 7 Wrris, powdered_ Glassware, full case 60%.
All Universal Type Motors Blue Vitriol, less 08@ 15 [Oke powdered 35@ 40 Glauber Salts, bbl. @02%
104 to 115 Voltage Bordea. Mix Dry 13@ 22 osinweod nowd.  O 49 Glauber Salts’ less 4@
Extensively Advertised a 13@ 39 Sarsaparilia, Hond. Sar. fous Grd 16
Low Cost—Popular Prices—Quick Sale Insect Powder -_ 35@ 45 diane nde wlsioes *9 Glue, Whte -...27%@ 3
Lead Arsenate Po. 14144@26 areas o@ 62 Glue, white grd. 25@ 35
STAR-RITE 8-INCH FANS pi ne Sulphur << oe 35@ 40 oe pn ih ne =
DE Rie eee Sc treme ee 6 AME en aetareteemateme elit ies I il cence 5
A good room size fan felt base, complete Paris Green ..... 323@ 88 Lal barat = Pao = LOGIN 6 45@7 00
with cord and plug. A guaranteed fan for Vatarian, oe oi 00 lodoform ...<<.« 8 00@8 30
AC or DC Currents. —— oa Lead Acetate -. 20@ 30
THREE ATTRACTIVE FINISHES Henk see 85@1 00 ian, powdered_ $1 é0
No. 408 Nickel Finish Buchu, powdered. 1 00 \aeds Menthol _....... 7 50@8 00
No. 409 Black and Brass Finish Net Prices Sage, ‘Bulle Le : 259 qq Arise — _-___- @ 35 Morphine -.-_ 11 18@11 93
No. 410 Ivory Finish $4.88 Each Sage, % loose _. 0 a, powdered 35@ S Nux Vomica -_.. 30
Sage, powdered__ ra, ae 2c. 13@ 17 Nux Vomica, pow. 15@ 2%
OLD RELIABLE 10-INCH ea. a coor 10@ 16 Pepper, black, pow 45@ 55
STRAIGHT FAN No. 403 a ee eS ee Sete Pk Dees” ae in
va Ursi _....... 20@ 35 4rdamon --.-__-- ch, Burgudr ‘ ‘
Three speed with starting switch in base, complete Coriander pow. .30 20@ 26 Quassia iis 12@ 15
with cord and plug. For AC or DC currents, Dill --_---.-.-_. 15@ 20 Quinine, 6 oz. cans @ 59
No. 403—Retail $10.00 Each, Cost You $7.00 Each Olls —— 7. 48 Rochelle Salts -.. 31@, 40
A ax .--------.-. Sacharine  -..... 2 60@2 16
IMPROVED 10-INCH OSCILLATOR ee sari Wk crud. 16 M salt Peer 1g 2
FANS, 3 SPEED Almonds, Bitter, no pwd. 48 = sets Mixture_ * .
ANS, artificial __..__ £00@s 25 So BOSD: EOC cam :
While offered at a popular price the Star-Rite 10-inch = owes. 1 60@1 80 ak oalew” ug: 6 Soap, ea :
ee = 2 not to be compared with cheaply Mande Seek Mustard, black_. hh 26 nee @15 00
constructe scillating Fans now being sold. imitation _... 100@1 26 Poppy ---------- 16@ 30 Soap, white castile
THREE FINISHES—NET PRICES Amber, crude -- 1 25@1 60 —. , is ea eS - 2S
: ois s tified 150@1 76 Rape ----------- 15@ 420 Soda Ash -....-.
No. 405—All Nickel Finish ————-.-----—-—-- $10.12 Each oo eee i Sabadilia _--___- 60@ 70 Soda Bicarbonate 3%4@ 10
, and Brass Finish __--_~-- 10.12 Each Sunflower -.---- 11%@ 15 Soda, Sal -----. 02%@Q 08
No. 418—Ivory Finish 10.12 E Bergamont --.. 9 50@9 75
OL rR ee . ach Cajeput __.___- 150@1 75 Worm, American 30 40 Spirits Camphor @1 20
Cassia ____ _. 3 50@3 75 Worm, Levant - 5 25@5 40 Sulphur, roll -... 34@ 10
H 1 i Castor _..-._-_ 1 60@i 85 ee ne = =
arinds ___... j
azeltine & Perkins Drug Compan Cedar Leaf ---. 3 00@3 25 Tinctures artar munetl 0@ 15
MI GCA Cironelia ~~ : et 60 A it @1 80 E aclis mi Ven. oe =
Manistee CHI Cloves. 2 50@2 7 conite --------- ue ’ . =
N Grand Rapids a oe hw @1 5¢ Vanilla Ex. pure 1 50@2 00
Cod Liver __.__. 2 00@2 50 Aeon @1 44 Vanilla Ex. pure 2 25@2 60
Croton — 2 00@2 25 Asafoetida ------ @2 28 Zinc Sulphate . 06@ 11

 

28

 

MICHIGAN TRADESMAN

July 20, 1927

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

 

 

ADVANCED

Beef

a —E————————

AMMONIA
Arctic, 10 oz., 3 dz. cs. 3 76
Arctic, 16 oz., 2 dz. cs. 4 00
Arctic, 32 oz., 1 dz. es. 3 00
Quaker, 36, 12 oz. case 3 86

   

es 6 0G
10 lb, pails, per doz. 8 50
15 lb. pails, per doz. 11 95
25 Ib. pails, per doz. 19.15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 36
Queen Flake, 16 oz., dz 2 25

Royal, 10c, doz. ---. 95
Royal. 6 oz., do. -... 2 70
Royal, 12 oz., doz. -. 5 20
Royal, 6 ib. —--. 31 20
Rocket, 16 oz., doz._. 1 26
K. C. Brand

Per case
10e size, 4 doz. ..--.. 3 70
15c size, 4 doz. ------ 5 50
20c size, 4 doz. _.---. 7 20
25c size, 4 doz. __---- 9 20
50c size, 2 doz. ----.- 8 80
80c size, 1 doz. ~----- 8 85

10 lb. size, % doz. __-- 6 75
Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

BLUING
The Original
Condensed

z., 4 dz. cs. 3 00
z., 3 dz. cs. 3 75

 

BREAKFAST FOODS

Kellogg’s Brands.

Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Corn Flakes, No. 102 2 00
Pep, No. 224 -------. 2 70
Pep, No. 202 1
Krumbles, No. 424 --. 2
Bran Flakes, No. 624 2 25
Bran Flakes. No. 602 1

  

Post’s Brands.
Grape-Nuts, 24s -.--- 3 80
Grape-Nuts, 100s ---. 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 9 5 00
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 26
Postum Cereal, No. 1 2 70
Post Toasties, 36s -- 2 85
Post Toasties, 24s -. 2 85
Post’s Bran, 24s --. 2 70

BROOMS
Jewell, doz. 5
Standard Parlor. 23 Ib. 8 25
Fancy Parlor. 23 Ib.-- 9 25
Ex. Fancy Parlor 25 Ib. 9 75
Ex. Fey. Parlor 26 Ib. e 00

ee 75
Whisk, No. 3 —------- 2 76
BRUSHES
Scrub
Solid Back, 8 in. __-_ 1 50
Solid Back, 1 in. --.. 1 15
Pointed Ends ------ -- 1 26

Rolled Oats,

DECLINED
Sacks

 

Stove
Shaker 000 = 1 80

  

BUTTER COLOR
Dandelion __-------~ _. 8 86
CANDLES
Electric Light, 40 Ibs. 12.1

8

Plumber, 40 Ibs.

Paraffine, 68 ----..-- 14%
Paraffine, 12s -..----- 14%
Vicks 40

Tudor, 6s, per box -. 30

CANNED FRUIT

Apples, 3 lb. Standard 1 50
Apples, No. 10 -. 4 50@6 75
apple Sauce, No. 10 8 00
Apricots, No. 1 1 75@2 00
Apricots, No. 2 ---.-- 3 00
Apricots, No. 3% 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 8 #0
Blueber's, No. 2 2 00@2 75
Blue berries, No. 10_. 14 00

Cherries, No. 2 -... 3 76
Cherries, No. 2% ---- 4 25
Cherries, No, 10  -.. 14 00

Loganberries, No. 2
Loganberries, No. 10 10 60
Peaches, No. 1 1 50@2 10
Peaches, No. 1, sliced 1 :
Peaches, No. : ae

Peaches, No. 2% Mich 2 3
Peaches, 2% Cal. 3 00@8 35

Peaches, 10, Mich. — 8 60
Pineapple, 1 ee
Pineapple, 2 sli. -_... 2 60
P’apple, 2 br. sl. ---. 2 40
P’apple, 2%, sli. .--- 3 00
P’apple, 2, cru. -.... 2 60
Pineapple, 10 cru. ~. 9 Gf
Pears, No. 2 --..__—_ 15
Pears, No. 2% ------ 3 50

2%
Plums, No. 2 .. 2 pes 50
Plums, No. 2% ------. 2 90
Raspberries, No. 2 blk 4 25
Raspb’s, Red, No. 10 13 60
os Black,

No. 1) 12 00
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH

Clam Ch’ - 10% oz.
Clam Ch., No. 3 ~.----
Clams, Steamed, No. 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0oz..
Chicken Haddie, No. 1

Fish Flakes, small -. 35
Cod Fish Cake, 10 oz. 1 35
Cove Oysters, 5 oz. -

Lobster, No. %, Star 2 90
Shrimp, 1, wet —-___ 25
Sards, % Oil, Key -. 6 10
Sardines, % Oil, k’less 5 50
Sardines, % Smoked 15

Salmon, Warrens, %8
Salmon, Red Alaska
Salmon, Med. Alaska
Salmon, Pink Alaska
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. 1 65@1 80
Tuna, %, Albocore __ 95
Tuna, 4s, Curtis, doz. 2 _
Tuna, %s, Curtis, doz. 3 5

Tuna, 1s. Curtis, doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut 3 30
Bacon, Lge. Beechnut 5 40
Beef, No. 1, Corned __ 3 10
Beef, No. 1, Roast ____ 3 10
Beef, No. 214, Qua. sli. 1 35
Beef, 3% oz. Qua. sli. 2 00
Beef, 4 oz., Qua. sli. 2 25
Beef, No. 1, B nut, sli. 4 00
Beefsteak & Onions, s 3 45
Chili Con Ca., 1s 1 35@1 45
Deviled Ham, %s __- 2 20
Deviled Ham, %s ~--- 3 60
Hamburg Steak &

Onions, No, 1 -_---- 3 15
Potted Beef, 4 oz. -_. 1 10
Potted Meat, % Libby 52%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 85
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium .. 2 65

tt BS CO HO G2 O11 > HO OS b+ bt ht BO FD 69 BO BO 09 pt
a
a

ee =

Baked Beans
Campbells, 1c free 5 -. 1 15

Quaker, 18 of. _... 95
Fremont, No. 2 -.-.-- 1 10
Snider, No. i _...... -
Snider, No. 2 -.-.. a» - aD

Van Camp, small -... 86
Van Camp, Med. -... 1 15

CANNED VEGETABLES.

Asparagus.

No. 1, Green tips -. 3 75
No, 2%, Large Green 4 50

W. Beans, cut 2 1 45@1 76
W. Beans, 10 -.----. 7 60
Green Beans, 28 1 45@2 26
Green Beans, 10s -. @7 50
L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s,Soaked : -
Red kid, No. Z ------
Beets, No. 2, wh. 1 is@2 7
Beets, No. 2, cut 1 10@1 =
Beets, No. 3, cut -.-- 1 6
Corn, No. 2, stan. — 1 10
Corn, Ex. stan. No. 2 1 36
Corn, Nou, 2, Fan. 1 80@2 36
Corn, No. 1. 8 00@10 75
Hominy, No = 4 00@1 15
Okra, No. 2, whole -. 2 00
Okra, No. 2, cut -. 1 6
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 46
Mushrooms, Hotels -- 35
Mushrooms, Choice, 8 oz. 40

Mushruoms, Sur Etra_ 60

Peas, No. 2, E. J. _.-- 1 65

— No. 2, Sift,
Jee

oo eee en ee

J.
Peas, Ex. Fine, French 26
Pumpkin, No. 8 1 35@1 6@
Pumpkin, No. 10 4 00u@4 76
Pimentos, %, each 12@1¢
Pimentoes, %, each _ 37
Sw’t Potatoes, No. 2% 2 26
Sauerkraut, No.3 1 35@1 50
Succotash, No. 2 1 656@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 -----— 1 26
Spnach, No. 2-. 1 60@1 90
Spinach, No. 3-. 2 26@2 60
Spinach, No. 10_ 6 50@7 00
Tomatoes, No. 2 1 ee :
Tomatoes, No. 3, 1 oe 4

Tomatoes, No. 10__ 8 0

CATSUP.
B-nut, small -_--~---- 1 90
Lily of Valley, 14 oz.-- 2 60
Lily of Valley, % pint 1 75
Paramount, 24, 8s ---- 1 40
Paramount, 24, 16s -. 2 36

Paramount, Cal 2 . 60
Sniders, 8 oz. ~..----- 16
Sniders, 16 oz. -.------ 2 55
Quaker, 8 0z. -------- 1 25
Quaker, 10 oz. ~------- 1 35
Quaker, 14 oz. ------- 1 90

Quaker, Gallon Glass 13 00

Quaker, Gallon Tin -__ 9 00
CHILI SAUCE
Snider, 16 oz, ~------- 3 30
Snider, 8 oz. --------. 2 30

Lilly Valley, 8 oz. -. 2 25
Lilly Valley. 14 oz. .. 8 25

OYSTER COCKTAIL.

Sniders, 16 oz. ~.-..-. -- 8 30
Sniders, 8 oz. ....... 3 80
CHEESE.
Roquefort —~----------. 65
Kraft, small items . 65
Kraft, American -. 1 66
Chili, small tins -. 1 65
Pimento, small tins 1 65

Roquefort, sm. tins 2 25
Camembert, sm. tins 2 25

Daisies 26 26%
Longhorn ------ ---. 26%
Michigan Flat -_-----. 25
New York New 1926 __ 32
Sap Sage 2... 38
Brick 2 27

CHEWING GUM.
Adams Black Jack --_-. 65
Adams Bloodberry --_-. 65
Adams Dentyne ___-__-- 65
Adams Calif. Fruit ___. 65
Adams Sen Sen ___-___ 65

Beeman’s Pepsin ...... 65
Beechnut Wintergreen. 70
Beechnut Peppermint ~ 70
Beechnut Spearmint -.. 70
Doublemint 65
Peppermint, Wrigleys __ 65

Spearmint, Wrgileys __ 66

aucy Bruit... 65

Wrigley’s P-K  —...---- 65

OND 65

Seapery oo 65
COCOA.

Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % Ib. 4 60

Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chocolate Apples ---. 4 50
Pastelles, No. 1 ---12 60
Pastelles, % Ib. —.---- 6 60
Pains De Cafe __--- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles -_-... 215

1 lb. Rose Tin Bon

Bons —18 00
7 oz. aon Tin Bon
Bons 9 00
13 oz. yrs De Cara-
C00 13 20
12 oz. Rosaces -_---.10 80
% Ib. Rosaces  __---- 7 80
% lb. Pastelles  _---- 3 40
Langues De Chats -. 4 80
CHOCOLATE.
Baker, Caracas, %s ---- 37,
Baker, Caracas, %s ---- 35
COCOANUT
Dunham's
15 Ib. case, %s and %s 48
15 Ib. case, %8 -------- 47
15 lb. case, %8 -------- 46

CLOTHES LINE.

Hemp, 50 ft. _.__ 2 00@2 25
ee Cotton,

On 3 50@4 00
Braided, wt 2 25
Sash Cord _... 3 50@4 00

 

 

COFFEE ROASTED
1 ib. Package

Melrose 2.2. 32
isherty 2 |
Gnarer 2 38
Negrow .... 36
oo House —. 43
RonG 2c 33
Soral Cine. 2200 37

McLaughlin’s Kept-Fresh
Vaccum packed. Always
fresh. Complete line of
high-grade bulk _ coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee.

1 1b ting ee
B ib, ting ..__.......... 1 33
Coffee Extracts
MM. Y., per 100 12
Frank’s 50 pkgs. _. 4 25
Hummel’s 50 1 Ib. 10%
CONDENSED MILK
Leader, 4 doz. --.--- 7 00
Eagle, 4 doz. __...-- — 9 00
MILK COMPOUND
Hebe, Tall, 4 doz, —. 4 60
Hebe, Baby, 8. do. -. 4 40
Caroiene, Tall, 4 doz.3 ’

Carolene, Baby Soe 3 50

EVAPORATED MILK

Quaker, Tall, 4 doz. -. 4 75
Quaker, Baby, 8 doz. 4 65
Quaker, Gallon, % doz. 4 75
Carnation, Tall, 4 doz. 5 15
Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 5 15
Oatman’s D’dee, Baby 5 00

Every Day, 1 6 00
Every Day, Baby ----
Pet. Tat

 
  

Pet, Baby, 8 oz.
Borden’s Tall ~_------

Van Camp, Tall __--. 4 90
Van Camp, Baby --- 3 75

CIGARS

G. J. Johnson’s Brand
G. J. Johnson Cigar,

$00) 76 00
Worden Grocer Co, Brands
Master Piece, 50 Tin_ 35 00
Masterp’ce, 10, Perf. 70 00
Masterp’ce, 10, Spec. 70 00
Mas’p., 2 for 25, Apollo95 00
In Betweens, 5 for 25 37 50
Canadian Club --_---- 35 00
isttie Tom... 37 50
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _.__ 76 00
Webster Knickbocker 95 00
Webster Belmont... 110 00
Webster St. Reges 125 00
Bering Apollos 5 00
Bering Palmitas ~-. 115 00
Bering Delioses __.. 120 00
Bering Favorita -... 135 00
Bering Albas -.---- 150 00

CONFECTIONERY

Stick Candy Pails
Standard 16
Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20

 
 
 

Mixed Candy
Kindergarten ---._----- 17
Leader --_.- — ae
mm 4g Oe. oo an ae
French Creams  ____..-. 16
Paris Creams ........__ 17
Grocers: i

Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 75

Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 80

Nibble Sticks ---...-. 1 85
No. 12, Choc., Light — 1 65
Chocolate Nut Rolls — 1 85
Magnolia Choc -----. -. 1 25

Gum Drops Pails
Anise. 2 ~~ 16
Champion Gums --...-- 16
Challenge Gums ----- awe
MPavoerite. 22 19
Superior, Boxes _.---- . 2B

Lozenges Pails

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges :
Motto Hearts -.----..

Malted Milk Lozenges 31

Hard Goods Pails

oon Drops _..-_. 38
F. Horehound + — 18
lh Squares  —.- - 18

   

Peanut Squares ---.... eacad
Horehound Tablets __-- 18

Cough Drops Bxs
Putnam s —.. 1 36
Smith Bros. ~_-------- 1 60

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart. 85

4 oz. pkg., 48s, case 3 40
Speciaities
Walnut Fudge -------- 23
Pineapple Fudge ------- 22
Italian Bon Bons ----. 17
Banquet Cream Mints_ 38
Silver King M.Mallows 1 36
Bar Goods
Walnut Sundae, 24, 5c 80
Neapolitan, 24, 5c -.-.-. 80

Mich. Sugar Ca., 24, 5c 80
Pal O Mine, 24, 5c -.. 80
Malty Milkies, 24. 5c —. 80
Bo-Ka-To-Ka, 24, 5e —. 80

COUPON BOOKS

50 Economic grade 2 50
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 60

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes —.----..--__ 38

DRIED FRUITS

Apples

N. Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice _. 28
Evaporated, Fancy -. 33
Evaporated, Slabs -_ 256

Citron

10 Ib. box - oes ae

 

Currants
Packages, 14 oz. ~-.. 17
Greek, Bulk, Ib. ----- 17

Dates

Dromedary, 36s ---. 6 76

Peaches

Evap. Choice -

Evap. Ex. Fancy, P. P.
Peel

Lemon, American ... 30
Orange, American ..... 80

 

Raisins
Seeded, bulk 1
Thompson's s’dies blk 9%
a s seedless,

ete 10%
cae a. one

California Prunes
i 25 Ib. boxes__@07%
60@70, 25 lb. boxes-_.@10%
50@60, 25 lb. boxes.-@11
40@50, 25 lb. boxes..@12
30@40, 25 lb. boxes..@15
20@30, 25 lb. boxes--@21

FARINACEOUS GOODS
Beans

Med. Hand Picked -- a
Cal. Limas

Brown, Swedish ~----- os
Ked Kidney ---------- 07%
Farina
24 packages ..----- - 2 50
Bulk, per 100 Ibs. -... 06%
Hominy
Pearl, 100 Ib. sacks .. 3 60
Macaroni

Mueller’s Brands
9 oz. package, per doz. 1 80
9 oz. package, per case 2 60

Bulk Goods

Elbow, 20 lb. ~.----— 0
Egg Noodle, 10 Ibs, — 16

Pearl Barley

Se ea w~ 4 50
000 ~-- 7 00
ee Grite 202. 5 60
Peas
Scotch, Ib. --------.-. 05%
Split, lb. yellow -----.. 08
Split green --.----- _- 08
Sage
East india 0... 10
Taploca
Pearl, 100 Ib. sacks -. 09
Minute, 8 oz., 3 doz. 4 05

Dromedary Instant -. 3 50

FLAVORING EXTRACTS

JENNINGS
PURE

FLAVORING

EXTRACT

Vanilla and
Lemon

 

2% Ounce
Taper Bottle

50 Years Standard.

Jiffy Punoh
3 doz. Carton -....... 3 86
Assorted flavors,
FLOUR
Vv. C. Milling Co. Brands
Daly Write: on 9 90
Harvest Queen  -...__ 9 80
Yes Ma’am Gra ;
O08) 222 ee — 3 du

FRUIT CANS
F. O. B. Grand Rapids

  

Mason
Halt pint 2220 -- 7 50
One pint ___ a
One quart -..- 2
Half gallon - 2. 12 15

Ideal Glass Top.

Halt pint 2 9 00

 

 

 

 

 

 

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2 aye PO

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July 20, 1927

MICHIGAN TRADESMAN

 

DRINK POWDER
LEMON AND ORANGE
Just Add Water

 

Lemonade, 2% oz. pkg.,
packed, 24s —-.

Orangeade, 2% oz. pkg.,
packed, 24s _.------ 1 80

Attractive Counter Display
Carton.

SURESET
ICE CREAM POWDER

 

6 Flavors.
4 doz. to case 3 60
Can be assorted with Sure-

set Jell. Lemon & Orange-
ade for Drop Shipment.

434 02.,

GELATINE

 

26 oz., 1 doz. case -- 6 00
3% oz., 4 doz. case__ 3 66
One doz. free with 5 cases,
Jello-O, 3 doz. -.----- 3 45
Minute, 3 doz. -------- 4 05
Plymouth, White -_-- 1 55
Quaker, 3 doz. _----- 2 55

JELLY AND PRESERVES

Pure, 30 lb. pails -_--3 30
Imitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 1 10
Buckeye, 18 oz., doz. 2 00

JELLY GLASSES
8 oz., per doz.

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

 

Nuooa, 1 1b, 21:
Nucoa, 2 and 5 Ib. -. 20%

Wilson & Co.’s Brands

Oleo
eo aia So 24
NMG) co. 88
anal Rou 20 c22 19
MATCHES
Swan, 144 4 75

Diamond, 144 box -... 6 00
Searchlight, 144 box_. 6 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 6 00

Ohio Blue Tip, 720-1c 4 50
Blue Seal, 144  -__-__ 5 60
Reliable, 144  -.._--__ 4 35
Wederal, 144 ___---___- 5 80

Safety Matches
Quaker, 5 gro. case__ 4 25

MOLASSES
Molasses in Cans

Dove, 36, 2 ib. Wh, L. 5
Dove, 24, 2% lb Wh. L. 5 20

Dove, 36, 2 ib Black 4
Dove, 24, 2% ib. Black 3 90
Dove, 6 10 lb. Blue L. 4 45
Palmetto, 24, 2% Ib. § 75

OLIVES

Bulk, 5 gal. keg ---- 10 00
Quart Jars, dozen  __- 6.50
Bulk, 2 gal. keg --.. 4 50
Pint, Jars, dozen ---- 3 50
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
9 oz. Jar, plain, doz. 2 35
20 oz. Jar, Pl. do... 4 25
3 oz. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 50
9 oz. Jar, stuffed, doz. 3 50
12 oz. Jar, Stuffed,

Gos: 2k 4 50@4 75

20 oz. Jar, stuffed dz. 7 00
PARIS GREEN

68 31
16 2
an ana 56 27

PEANUT oe ter

 

Bel Car-Mo Brand
24 1 Ib, Tins 2...
8 oz., 2 do. in case.
15. 1h. pais 2
26 1D. Das
PETROLEUM PRODUCIs
Iron Barrels
Perfection Kerosine ~. 13.6
Red Crown Gasoline,
Tank Wagon ___.____ 14.7
Solite Gasoline ~------ V7

Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6
Capitol Cylinder —~_.-._ 39.1
Atlantic Red Egine.. 21.1
Winter Black 12.1

larine

iron Barrels

 

 

Eight 65.1
Medium: 65.1
Heavy 200 65.1
Special heav 65.1
Extra heavy ----- 65.1
Polarine ‘‘F’’ 65.1
Transmission Oil -... 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. _.-. 9.3
Parowax. 40, 1 lb. __ 9.5
Parowax, 20, 1 Ib. 9.7
Semdac, 12 pt. cans 2 70
Semdac, 12 qt. cans 4 60
PICKLES

Medium Sour

1600 count -. 17 00

800 count 9 00

5 gallon, 400 count —-. 4 75
Sweet Small

Barrel,
Half bbls.,

30 Gallon, 3000 -_-... 42 00
5 Gallon, 500 -.-.-. 8 25
Dill Pickles
900 Size, 48 gal. ---. 22 00
1100 Size, 48 gal. -. 27 50

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 75
PievCle 4 75

POTASH
Babbitt’s, 2 doz. —--__
FRESH MEATS
Beef

Top Steers & Heif 20
Good St’'rs & H’f. 15144@19

2 75

Med. Steers & Heif. 18
Com. Steers & Heif. 17
Cows
OO 15
GOOG | 14
Mean 4 13
Common 22502 12
Veal
TOP oe 19
GOOR ee 18
Mediim:: ooo 16
Lamb
Spring Lamb —.-_.... 31
(OOG foes 29
Sedium —2. 0. 25
Poor weergrrrcro ree 23

  

Mutton
Goce 18
Meagium ooo 16
Poot. 2 13

Pork
tight hogs ...---__. 12
Medium hogs --------- 12
Heavy hogs --- ie
Loins, Med
Bute 22 16
Shouleers 2.0 13
Sparano 2 12
Neck: bones 2. 06
Priming: oo. 10
PROVISIONS
Barreled Pork
Clear Back ~. 30 00@32 00

Short Cut Clear 31 00@33 00
Dry Sait Meats
D S Bellies .. 18-20@20-22

 
 

Lard

Pure in tierces —--_-- 13%
60 Ib. tubs ___.advance

50 lb, tubs _..-advance %
20 lb. pails _.-_-.advance %
10 lb. pails _...advance %
5 lb. pails ..-.advance 1
3 lb. pails _._.advance 1
Compound tierces __- 12
Compound, tubs —.-_.-_ 12%

Sausages

Bologna oo 16
BINGE 14
Branktort 22002 19
(POE es 18@20
ViGRE oe 1
Tongue, Jellied ~.-_-- 35
Headcheese —.__-~---- 18

Smoked Meats

Hams, Cer., 14-16 lb. @234%
Hams, Cert., Skinned

1¢-18 Ib... @25
Ham, dried beet

Knunekies 2... @32
California Hams ___. @16%
Picnic Boiled

Hams 22. 20 @22
Boiled Hams __-- @
Minced Hams  -__- @19
Bacon 4/6 Cert. _. 24 @33

Beet
Boneless, rump 28 00@30 00
Rump, new _. 29 00@32 00

RICE
Fancy Blue Rose _... 06%
Fancy Head -.---..-. 09
Broken {22022 03%

ROLLED OATS

Silver Flake, 12 New
Process

Quaker, 18 Regular -. 1 80

Quaker, 12s Family —. 2 70

Mothers, 12s, M’num 3 25

Nedrow, 12s, China __ 3 25

Sacks, 90 lb. Jute N 3 50

Sacks, 90 lb. Cotton __ 3 55
RUSKS

Holland Rusk Co.

Brand

18 roll packages  ._--_ 2 30

36 roll packages __... 4 60

36 carton packages __ 5 20
18 carton packages _. 2 65

SALERATUS
Arm and Hammer _. 3 75
SAL SODA
Granulated, bbls. .... 1 80
Granulated, 60 lbs. cs. 1 60

Granulated, 36 2% Ib.
packages 2.0... 2 40

COD FISH
Middles: oo 15%
Tablets, % lb. Pure _. 19%

G07, oo 1 40
Wood boxes, Pure __ 29%
Whole Cod 1

HERRING
Holland Herring
Mixed, Keys __---_... 11
Mied, half bbls. —__. - 50
Mixed, bbls oo 7 00
Milkers, Kegs  __- --. ‘ 25
Milkers, half bbls. -.10 26
Milkers, bbls. —_-- 19 00

K K K K, Norway —. 19 50

8 1b. paile oo 1 40
Cut ‘huneh |. es
Roned. 10 Ib. boxes _. 15
Lake Herring
% bbl., 100 Ibs. ---.__ 6 60
Mackerel

Tubs, 100 lb. fncey fat 24 60
Tubs, 50 count 00
Pails, 10 lb. Fancy fat 2 00
White Fish
Med. Fancy, 100 lb. 13 00
SHOE BLACKENING

2 in 1, Paste, doz. -_ 1 35
E. Z. Combination, dz. 1 35

Dri-Foot, doz. ----..- 00
Bixbys, Doz. —..... -- 1 35
Shinola, doz. -........ 90

STOVE POLISH

Blackine, per doz. _.
Black Silk

1 35
Liquid, ds. 1 4

Black Silk Paste, doz. 1
Enameline Paste, doz. 1
Enameline Liquid, dz. 1
BE. Z. Liquid, per doz. 1
Radium, per doz. 1
Rising Sun, per doz. 1
654 Stove Enamel, dz. 2
No. 5, doz.

No. 10, doz. 1

per doz. 3

Vulcanol,
Vulcanol,
Stovoil,

SALT
Colonial,
Colonial, 36-14%  -_--.
Colonial, Iodized, 24-2 3 00
Med. No. 1 Bbls. __-- 2 60
Med. No. 1, 100 Ib. bg. 86
Farmer Spec., 70 lb. 90
Packers Meat, 50 Ib. 57
Crushed Rock for ice
cream, 100 Ib., each 865
Butter Salt, 280 Ib. bbl. 4 24
Block, 1 40
Baker Salt, 280 Ib. bbl. 4 10

24, 10 lb., per bale __.. 2 45
35, 4 Ib., per bale __.. 2 60
50, 3 lb., per bale _... 2 86
28 Ib. bags, Table 42

Old Hickcory, Smoked,

 

G-10) Ib, 4 80
Per case, 24, 2 Ibs. .. 2 40
Five case lots ~~~. 30
Iodized, 24, 2 Ibs. __-. 2 40

 

 

SOAP

Am. Family, 100 box 6 30
Export, 100 box ___--- 4 00
Big Jack, 60s _....__. 4 50
Fels Naptha, 100 box 5 50
Flake White, 10 box
Grdma White Na. 10s 3 85
Swift Classic, 100 box 4 40
20 Mule Borax, 100 bx 7 65

Wool, 100 box —___-- 6 50
Jap Rose, 100 box -... 7 .
Fairy, 100 box  - _.--_ 5 5
Palm Olive, 144 box “ 00
Lava, 100 ho —...-._ 4 90
Octagon 2500... 6 00
Pummo, 100 box _.-. 4 85
Sweetheart, 100 box — 3 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 lIge. 3 50
Quaker Hardwater

Cocoa, 72s, box __.. 2 85
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c 7 30

Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

CLEANSERS

pee ae

i

as
Ey 4
a
|
Ah

)

 

WASHING POWDERS
Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
Brie
Climaline, 4 doz.
Grandma, 100, 6¢ .....

eam Ce Ce ORO
a
o

Grandma, 24 Large — 76
Gold Dust, 100s __--__ 4 00
Gold Dust, 12 Large 20
Golden Rod, 24 __---- 25
wee, 9 O08, 50

La France Laun., 4 dz. 3 60
Luster Box, 54 3
Old Dutch Clean. 4 dz 3 40

Octagon, 60s _._-_.---- 4 00
re, SS Lk. 3 20
Rinso, 248 __---- - 5 25
Rub No More, 100, ary

Ce oa 3 85

Rub No More, 20 Lg. 4 00
— Cleanser, 48,

20. 68. 3 85
Sani ‘Fiusi, 1 dos. .. 2
Sapolio, 3 doz. —-_-.-- 3 15
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large -. 4 80
Speedee, 3 doz. ___--- 7 20
Sunbrite, 72 doz. _... 4 00
Wyandotte, 48 -___-- 75

SPICES
Whole Spices
Allspice, Jamaica -... @24
Cloves, Zanzibar _... @40
Cassia, Canton __---- @25
Cassia, 5c pkg., doz. @40
Ginger, African ____-- @15
Ginger, Cochin -..... @30
Mace, Penang -.-..~- 1 10
Mied,. No. 1... ee
Mixed, 5c pkgs., doz. @456
Nutmegs, 70@90 ne Gte
Nutmegs, 105-110 __-. @70
Pepper, Black -._--_- @45

Pure Ground in Bulk
Allspice, Jamaica -.. @18
Cloves, Zanzibar _... @46
Cassia, Canton _._... @26
Ginger, Corkin —_-_-_ @38
Mustard ..........._. @32
Mace, Penang ------. 1 30
Pepper, Black __------ @50
Nutuess 8. @75
Pepper, White —----- @60
Pepper, Cayenne -... @32
Paprika, Spanish _.-. @42

Seasoning
Chili Powder, 15c ___. 1 35
Celery Salt, 3 oz. _... 95
Game. 2 OF. 8... 90
Onion Salt 1 35
Gare (2 1 35
Ponelty, 3% oz. -.-. 3 256
Kitchen Bouquet  _.-. 4 50
Laurel Leaves ___.--- 20
Marjoram, 1 oz. ~----- 90
Savory, 1 oz. —.....-- 90
Tiryvae, 1 of. _........ 90
Tumeric, 2% oz. ---- 90
STARCH
Corn
Kingsford, 40 ibs. ..-. 11%
Powdered, bags  -... 4 50
Argo, 48, 1 lb. pkgs. : 60
Ceéam, 45-2 _......_ 1). 4 80
Quaker, 40-5 ......... 07%
Gloss
Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96

Argo, 8, 5 lb. pkgs. -. 3 35
Silver Gloss, 48, Is .. 11%
Elastic, 64 pkgs. -_.. 5 35
Tiger, 48-) 3 50

Tiger, 50 Ibs. —...._.. 06
CORN SYRUP
Corn
Blue Karo, No. 1%  . 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 -. 3 13
Red Karo, No. 1% -. 2 70
Red Karo, No. 5, 1 dz. 3 71
Red Karo, No. 10  -. 3 51

Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 15

Orange, No. 5, 1 do. 4 41
Orange, No. 10 ~----- 4 21
Maple.

Green Label Karo,

yreen Label Karo __ 5 19

Maple and Cane

Mayflower, per gal. __ 1 55
Mapie

Michigan, per gal. -. 2 50

Welchs, per gal. --- 2 80

TABLE SAUCES

Lea & Perrin, large_. 6 00
Lea & Perrin, small_. 3 35

Penner ooo 1 60
Rover Mint _........_ 2 40
Tabasco, 2 02. ...-.... 4 25
Sho You, 9 oz., doz. 2 70
Bed, APSE no ein

A-¥, oman ....-...... 3 15

 

Zion Fig Bars |
GPTtry Cee te) ae
NYernttievatarcmrrare,
Speeding Up

Cooky

Sales

Obtainable from Your _
Mate) (ar am elated

 

TEA

Japan
Medivm os 27@33
Chomee 2 ~~ 37@46
Paney |... 54@69
No. i Nine ............
1 Ib. pke. Sifting ........ 13

Gunpowder

Chole | oo 40
WANOY so eet 47

Ceylon
Pekoe, medium -..... a

English Breakfast

Congou, Medium ....... 28
Congou, Choice __.. 35@36
Congou, Fancy .... 42@43
Medium
Chee oo
Pancy 2.

TWINE
Cotton, 3 ply cone  -... 83
Cotton, 3 ply pails  ... 35
Wool, € oy 2... 18

VINEGAR

Cider, 40 Grain ...... 2. 20

White Wine, 80 grain. 26

White Wine, 406 grain__ 20
WICKING

No. 0, per groe@ ...... 15

No. 1, per greases 2.96

No. 2, per gross _... 1 60

No. 3, per gross .... 2 00

Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00

Rago, pér oe, 22... 75
WOODENWARE
Baskets

Bushels, narrow band,
wire handles —_.-.. 1 75

Bushels, narrow band,
wood handles  -..-.. 80

Market, drop handle. 90

Market, single handle. 965

Marvet, extva: 2... 1 60
Soret, ree ..o.4nos 8 50
Splint, medium ...... 7 60
Soltt, anal .......... 6 50
Churns
Barrel, 5 gal., each _. 2 40
Barrel, 10 gal., each... 2 56
$ to 6 gal., per gal .. 16
Pails
10 qt. Galvanized .... 2 50
12 qt. Gaivaniged ..... 2 76
14 qt. Galvanized _... 3 25
12 qt. Flaring Gal. Ir. 6 00
10 at. Tin Dairy 6
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 170

Mouse, tin, 5 holes .. 65

 
 

Hat, wWodd ..00 1 00
Nat, Sore 254.0. 1 00
Mouse, Serine ...-.. 30
Tubs
Large Galvanized —-... 8 75
Medium Galvanized _. 7 50
Small Galvanized -_.. 6 75
Washboards
Banner, Globe ._..... 5 50
Brass, single ._......... 6 00
Glass, singie ........- 6 00
Double Peerless -.... % 60
Single Peeriess -_--.. 7 60
Northern Queen -___. 6 50
Universal ..........-.- 1 25
Wood Bowis
is int. Butter 2 5 06
15 in, Batter i...
7 in. Butter .. os
i in, Butter WK... 25
WRAPPING PAPER
Fibre, Manila, white. 05%
Ne. 1 Pibre ........... 08
Butchers D. FF. .n-<on 06%
MiOte 2 a 07%
Kratt Stripe ........<- 09%
YEAST CAKE
Magic, 2 G08. cnn we 2 70
Sunlight, 3 dod. a. 2 70
Sunlight, 1% doz. .. 1 36
Yeast Foam, 3 doz. -. 2 70

Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per dos.

 

30

MICHIGAN TRADESMAN

July 20, 1927

 

Proceedings of the Grand Rapids

Bankruptcy Court.

* Grand Rapids, July 6—On this day was
held the adjourned first meeting of cred-
itors in the matter of De Forrest Peet,
Baixkrupt No. 3150. The bankrupt was
present in person and represented by
Earl Dunn, attorney for the bankrupt.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, end the case has been
closed and returned t, the district court
as a case without assets.

In the matter of Clarence L. Conrad,
Bankrupt No. 3194, the rfist meeting of
ereditors has been called for July 21. Af-
ter the first meeting of creditors a meet-
ing of creditors to confirm a sale made
by the reteree and receiver in bankruptcy
will be held.

In the matter of Mastermold Shoe Co.,
Bankrupt No. 3191, the first meeting of
ereditors has been called for July 2l. At
the same date a sale will be held upon
the offer of D. H. Hunter, of Rockford,
of $2,200 for all of the stock in trade and
fixtures of such shoe store, all of which
is appraised at $2,828.15. An inventory
is in the hands of the referee and the
property may be inspected prior to the
sale by application to the referee's of-
fice. All parties interested should be
present at the date and time of sale.
The sale will be held at the referee's
office, 1225 G. R. National Bank building,
Grand Rapids.

In the matter of Judson E. Evans,
Bankrupt No. 3193, the first meeting of
creditors has been called for July 22.

In the matter of John Zehulech, Bank-
rupt No. 3190, the funds for the first
meeting have been received and such
meeting has been called for July 22.

In the matter of Paul Hoffman, Bank-
rupt No. 3196, the funds for the first
meeting have been received and such
meeting has been called for July 22.

In the matfer ot Frank H. Newton,
Bankrupt No. 3182, the first meeting has
been called for July 22.

In the matter of Valdy L. Baumgard-
ner, Bankrupt No. 3195, the funds for the
first meeting have been received and such
meeting has been called for July 22.

In the matter of Frank S. Schlicht,
doing business as Frank S. Schlicht Mo-
tor Co., Bankrupt No. 3157, the trustee
has filed his first report and account, and
an order for the payment of expenses
of administration has been made.

July 9. We have to-day received the
reference and adjudication in the matter
of O-So-White Products Co., Bankrupt
No. 3178. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. This is an involuntary case, and
the schedules have been ordered filed.
Upon receipt of the same, the first meet-
ing of creditors will be called and note
of the same made herein. Also list of
ereditors will be placed herein.

July 9. We have to-day received the
schedules, reference and adjudication in
the matter of Adin R. Ridd, also known
as Ridd’s Auto Supply Co., Bankrupt No.
3199. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Muskegon,
and his occupation is that of a steam
fitter and plumber. The schedules show
assets of $1,006.26, of which $106.25 is
claimed as exempt, with liabilities of
$625.24. The court has written for funds
and upon receipt of the same, the first
meeting of creditors will be called, note
of the same made herein. The list of
ereditors of said bankrupt are as follows:
Dr. R. J. Harrington, Muskegon $37.50

Dr. Dolbee, Muskegon —___..____-_ 10.00
Donelson Bros. Coal Co., Muskegon 34.25
John Hartsema Co., Muskegon ____ 21.10
Freye Plumbing & Hdw., Muskegon 30.00
W. J. Smith, Muskegon --__- =) Saas
R. M. Hollingshead Co., Detroit __ 53.48
R. M. Holldings Co., Detroit .. (48
Alemite Lubricator Co., Detroit - 54.00
Reliable Tire & Accessories Co.,

es 45.17
Textile Leather & Metal Preserver

Co... Balamazsoo _.__.___ __ 37.80

Sinclair Refining Co., Grand a unknown
Vacuum Oil Co., unknown -unknown
Harold J. Mulder, Muskegon . 184.98

July 9. We have to-day received the
schedules, reference and adjudication in
the matter of George L. Burgess as the
Burgess Jewelry Company, Bankrupt No.
3200. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The schedules show assets of $2,820 of
which $500 is claimed as exempt, with
liabilities of $5,035.02. The bankrupt is a
resident of Grand Rapids, and his occupa-
tion is that of a retail tradesman. The
first meeting will be called promptly and
note of the same made herein. The list
of creditors of said bankrupt are as fol-
lows

City ‘of Grand Rapids i 835,06
Samuel Koshera, New York ones . 159.00
R. & J. Dreyfus, New York __..-. 150.00
Fox & Son, Cincinnati —._._______- 857.30
Streicher Mfg. Co., Newark, N. J. 256.15
Hoffatadt Co., Toledo —........._... 360.56
Cc. K. Merrill Co., Toledo _--~- —.- Bee.00
A. BG. Siraiser, Detroit —._...- --~ 100.00

Julius H. Moss & Bros., New York = 4
Ideal Crystal Co., New York noe

LaFrace Jewelry Co., Borin thiffofereereente
LaFrace Jewelry Co., Buffalo, N. Y. 192.50

Weinreich Bros. Co., New York -. 35.00
Engelman Bros., New York ____-- 184.00
Atow Matsuska Co., San Francisco 16.43
Westson Watch Co., New York __ 35.00
Anco Silver Co., New York ___-_.._ 1600

Kuesel Brothers Co., Milwaukee __ 140.00
Booth Publishing Co., Grand Rapids 700.00
Chas. A. McConnell, Grand Rapids 1,200.00
Northwestern Weekly, Grand Rap. — 9.00
Perment Bevel Crystal Co., Pitts-

re ee 1.50
F. A. Gibson, Cedar Springs Le een
Britchard & Co., Grand Rapids -. 24.21
H. Z. Ward, Grand Rapids _....__. 25.00
Mich. Bankers & Merchants Mu-

tual Fire Ins. Co., Fremont ___-_ 3.68

In the matter of ( ‘Narence Clark, Bank-
rupt No. 3122, the trustee has filed his
receipt of an offer of $25 from R. L. Ber-
nier, of Muskegon. The offer covers all
of the stock in trade and fixtures of this
estate over and above the exemptions
of the bankrupt and the encumbered
property. There appears to be an en-
cumbrance of $300, approximately and
exemptions of $250 with a total inventory
of $1,294.20. The sale will be held at the
office of the referee in bankruptcy July
25. An inventory may be seen in the
hands of the referee and of the trustee,
George D. Stribley, Union National Bank
building, Muskegon. The property con-
sists of stock, materials and fixtures of a
confectionery. All interested should he
present at the date set out.

In the matter of George E. Kenny,
Sankrupt No. 3122, the trustee has filed
his receipt of an offer of $1,350 from First
State Savings Bank, of Muskegon Heights,
in full settement of any and all claims
of the estate against it. The bank furth-
er agrees to waive all claims which it
may have against the estate of the bank-
rupt. The date for hearing and show
cause to creditors is July 25. The hear-
ing will be held at the office of the ref-
eree in bankruptcy and creditors are di-
rected to show cause why such offer
should not be accepted and the trustee
directed to complete and confirm’ the
same.

in the matter of Ivan W. Welch, doing
business as Michigan Craft Shops, Bank-
rupt No. 5186, the first meeting of cred-
itors has been called for July 25.

In the matter of George L. Burgess,
trading as Burgess Jewelry Co., Bank-
rupt No. 3200, the first meeting has been
called for July 25

In the matter of Robert Inge, Bank-
rupt No. 3189, the first meeting of cred-
itors has been called for July 25.

July 12. On this day was held the
first meeting of creditors in the matter
of Henry Hartman, Bankrupt No. 3169.
The bankrupt was present in person and
represented by attorneys Dilley, Souter
& Dilley. No creditors were present in
person, but represented by attorneys
Elvin Swarthout and Watt & Covell.
The bankrupt was sworn and examined
without a reporter. No trustee was ap-
pointed for the present. The meeting
then adjourned to July 19.

July 12. We have to-day received the
schedules, reference and adjudication in
the matter of Albert J. McQuade, Bank-
rupt No. 3198. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The schedules show assets
of $216.72 of which $77.25 is claimed as
exempt, with liabilities of $719.15. The
bankrupt is a resident of Muskegon
Heights, and his oceupation is that of
a grocer. The court has written for
funds and upon receipt of the same the
first meeting of creditors will be called
and note of the same made herein. The
list of creditors of said bankrupt are as
follows:

Coleman White, Muskegon Heights $393.00
Lakeshore Deed Co., Dunkirk, N. Y. 9.00
Mona Lake Ice Co., Muskegon H. 32.00
Hekman Biscuit Co., Muskegon _ 28 00
Muskegon Candy Corp., Muskegon 29.15
Anderson Packing Co., Muskegon_ 12.00

B. L. Achterhoff, Muskegon ____-- 26.00
Casemier’s Market, Muskegon Hts. 38.00
Johnson Candy Co., Milwaukee __ 42.00
Hasper Biscuit Co., Muskegon ____ 38.00
Holland Furnace Co., Muskegon__ 5.00
Steindler Paper Co., Muskegon —_ 25.00
Chase & Panney, Muskegon Hts. 7.0
Kemp & Lane, unknown ____-~- 35.00

July 11. We have to-day received the
schedules, reference and adjudication in
the matter of Antlers Cafe & Cafeteria
Co., Inec., Bankrupt No. 3201. The mat-
ter has been referred to Charles B. Blair
as referee in bankruptcy. The bankrupt
is a resident of Muskegon, and its oc-
cupation is that of operating a restaur-
ant business. The schedules show assets
of none with liabilities of $10,419.88. The
court has written for funds and upon
receipt of the same the first. meeting of
crelitors will be called and note of the
same made herein. The list of creditors
of said bankrupt are as follows:
Thromp Fisheries, Muskegon ___.$395.00
Moulton Grocer Co., Muskegon __ 503.87
Muskegon Baking Co., Muskegon__ 196.97

Swift & Co., Muskegon __________ 2,060.04
Sanitary Dairy Co., Muskegon __ 862.06
Peter Schuitema, Muskegon ______ 620.96

Olsen Coal & Supply €o., Mus-

 

 

A TWO-IN-ONE SALE

With every sale of fruit suggest a
package of Kellogg’s Corn Flakes. The
combination is a treat your customers
will like. And it means more business
for you! Two sales in place of one!

Kellogg’s Corn Flakes are the largest
selling ready-to-eat cereal in the world!
Extensively advertised in newspapers
and magazines. Intensively merchan-
dised. Put them on display. Be sure you
have a large supply. Warm weather
brings peak demand.

CORN
FLAKES

 

 

 

 

 

 

 

HART BRAND
The Choice of the Land

Weta

Fancy Quality

BRAND

eV
FOODS

TRADE MARK

    

Fruits Vegetables

 

Look for the RED HEART
On The Can

W.R. ROACH & CO.

General Offices |
Grand Rapids, Michigan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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_ upon.

July 20, 1927

MICHIGAN TRADESMAN

31

 

kegon Heights ------------------ 111,15
L. H. Fink, Muskegon ------------ 20.25
George Shoup, Muskegon -------- 26.96
George McCullom, Muskegon ---- 32.10
Pier Ice Cream Co., Muskegon ~~ 243.50
Central Electric Co., Muskegon ~~ 114.66
Francis Jiroch, Muskegon -------- 131.48

Prosperity Laundry Co., Muskegon 505.09
Dickery Dick’s Store, Muskegon --
Hume Grocer Co., Muskegon a Ly
Wolverine Spice Co., Grand Rap. 234.17
Stearnes Co., Chicago oe 1
Ferris Coffee House, Grand Rapids
Hackley Nat. Bank, Muskegon --2, 700. 00
Bieewatont Protective Order of

Elks, Muskegon -----~---------- 1,350.00

July 12. We have to- day received the
schedules, reference and adjudication in
in the matter of Henry B. Schneerman,
doing business as the Henri Shop, Bank-
rupt No. 3202. The matter has been re-
feferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is located
at Grand Rapids and his occupation is
that of a dealer of ladies coats and
dresses. The schedules show assets of
$3,228.73 with liabilities of $8,035.20. The
first meeting will be called promptly and
note of the same made herein. The list
of creditors of said bankrupt are as fol-
lows:
City of Grand Kapids. —_.._.____ $ 65.18
Old National Bank, Grand Rapids 5,100.00
Sarles Merchant Police, Grand R. 4.50
Kyle Silverman & Pomerantz,

Wew Yorke 2 302.04
Lipson & Adelson, New York -__-- 182.91
Fred Engelman, New York __.----- 66.00

Hugo Levy Bros., New York —__--
A. Messinger & Co., New York ~~ 149.87
Phoeniz Coat Co., New York ~_..~ 157.50

D. J. Rosenberg Co., New York_. 35.00
Mutual Rosenbloom Corp., New Y. 144.75

tadcliffe Dress Co., New York -. 46.06
Style Dress Co., New York ~_---- 184.75
David J. Allman, New York -_----= 100.50
M. Is. Giffon Co., Inc., New York 238.25
David Crystal, New York --____. 16.75
H. Blum & Co., Cleveland —-__--~- 255.75
Waters-Klingman Exp. Bldg.,

Grand Ranids 2:00 250.00
Burleson Inst., Grand Rapids —_.. 225.00
James O'Hara, Raginawy 96.00
Press, Grand Rapids eee 97.44
James Doran Co., Grand Rapids -. 56.40
Edward Levy, New York __-~---- 125.00
George Hollway, Grand Rapids -. 35.00

July 12. On this day was held the

first meeting of creditors in the matter
of Jean Keefe, Bankrupt No. 3170. The
bankrupt wag present in person and rep-
resented by attorney John H. Bioem.
One creditor was present in person. Cer-
tain creditors were represented by Fred
G. Stanley, attorney. No trustee was
appointed for the present. The meeting
then adjourned to July 26.

On this day also was held the first
meeting of creditors in the matter of
Charles F. Schoor, Bankrupt No. 3175.
The bankrupt was present in person and
represented by attorney L. D. Averill.
One creditor was present in person. No
claims were proved and allowed. No
trustee was appinted. The first meet-
ing then adjourned without date and the
case has been closed and returned to the
district court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Charles D. Eugene Richards, Bankrupt
No. 3184. The bankrupt was present in
person and represented by Willard G.
Turner, Jr., attorney for the bankrupt.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bank-
rupt was sworn and examined, with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Claude Pell, Bankrupt No. 3178. The
bankrupt was present in person and rep-
resented by attorneys Jewell, Face &
messinger. No creditors were present
or represented. No claims were proved
and allowed. No trustee was appointed.
The bankrupt was sworn and examined
without a reporter. The first meeting
then adjourned without date.

In the matter of James Criswell, Bank-
rupt No. 3196, the funds for the first
meeting have been received and such
meeting has been called for July 27.

In the matter of Henry B. Schneer-
mann, doing business under assumed
name of ‘“‘The Henri Shop’’, Bankrupt
No. 3202, the first meetign of creditors
has been called for July 27.

In the matter of Arkay Furniture Co.,
Bankrupt No. 2620, the trustee has filed
his final report and account, and a final
meeting of creditors has been called for
July 26. The report and account of the
trustee will be considered and passed
The bills of the estate for ad-
ministration will be passed upon and or-
dered paid, and a further dividend to
creditors ordered paid, if the funds will
permit.

Messinger. No creditors were present
No. 3202, the first meeting of creditors.

In the matter of Fred R. Morse, Bank-
rupt No. 3121, the trustee’s first report
and account has been filed and an order
for the payment of expenses of admin-
istration has been made.

Get Your Outlook Correctly Focussed.
(Continued from page 20)

by duplication and multiplication as
often as stock is turned. So the earn-
ings on any given capital may readily
enough equal or exceed the total capital
investment in a given period, say a
year. Therefore, if and when they do
so equal or exceed the invested capital,
they figure up to and are stated as 100
or more per cent. on capital. That is
why the Field man said the capital re-
turn of grocers is enormous.

It should be noted that the multipli-
cation of invested capitai occurs most
rapidly when the business is new. The
grocer makes money faster the first
year than ever again in his life. Why?
3ecause his transactions are small. He
handles most things himself. Having
limited resources, he buys and sells
and turns his stock with great rapidity.

But old businesses are able to re-
gain a part of the activity that was
so serviceable if they set about it. An
old established chain of drug stores
examined its stock and decided it car-
ried too many items, too many brands,
too many kinds of too many goods.
It cut the line drastically with the re-
sults:

Stock turn increased 70 per cent.

Volume increased 40 per cent.

Wage rates increased 100 per cent.

Capital investment decreased 14 per
cent.

Inventory decreased 56 per cent.

Warehouses used decreased from
nine to two

Depot employes decreased from 270
to 189.

Cost of night work decreased from
$5,000 to nothing.

Loss on unsold goods
from $263,000 to $100,000.

Stores increased from 143 to 216.

Volume increased from $19,000,000
to $33,000,000.

All this because items of stock were
reduced to hard pan.

Paul Findlay.
——_2- >
Discovery.
Before I knew that words
Were. birds,
I set no cage about my mouth,—
My words flew east, west, north, and
south.

decreased

Before I knew that deeds

Were seeds,

I gave no care that they should be
Only of truth and charity.

But now I know that words and deeds,
Like birds and seeds,
Will fly or drift back home to me;
And may I greet them with a shout,
Not bar my heart to keep them out!
John Richard Moreland.
_—__—vo2>—————

Perfectly Appropriate.

A butcher, waking down the street,
passed a dairy and read this sign:
“Milk from contented cows.”

He was impressed with the idea and
decided to adapt it to his own line
of business. The following morning
this sign appeared in his window.
“Sausages from hogs that died happy.”

+2 -—-
Business in Cotton Blankets.

New business is being hatdled in
all grades of cotton blankets a. an in-
crease of 5 per cent. over forme. prices
by one of the largest local agen s of a
Southern mill which manufa-tures
these lines. The same represeniitive
also reports that orders for denims are
pretty well filled at the present time

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR SALE—On account of change in
business, Detroit Automatic counter scale.
In A-1 condition. Weighs up to 100
pounds, equipped with mirror, meat tab-
ulator. Cannot use a scale of this kind
in new business. Write Henry Ethering-
ton, Box 23, Twining, Mich.

For Sale—Stock in Grand _ Rapids
Wholesale Grocery Co. Oscar Hoklas,
Marne, Mich. 632 —

FOR SALE—Automobile business, stock
and buildings. Handling very popular
line of automobiles. Established business
ten years ago. Located in Western
Michigan in new town on main trunk line
cement highway. Proposition that is
worthy of investigation, in a well-to-do
section of this state. Will take good
real estate as part payment. Address
No. 625, c/o Michigan Trade sman. 625

TWICE BAKED WHEAT
The New Superfine Rusk
WANTED

Responsible agents at once (who
are now selling and delivering to
the grocer) to handle this as a side
line. Must be well known and es-
teemed by the grocer. No other
need apply. For ull parfticulars
write, Twice Baked Wheat Co.,
1414 Madison Ave., Grand Rapids,
Mich.

FOR SALE—General merchandise stock
in small town in rich farming community.
A clean, going business for a competent
merchant. German desirable. Address
W. H. Barger, Elkhart, , Indiana. 628

FOR SALE — Twenty-two- -room hotel
and restaurant. Full at all times. Good
business. Good reason for selling. Ad-
dress No. 619, c/o Michigan Tradesman.

619

 

"FOR | SALE—Grocery and meat business
in town of 16,000. Best town in state.
Last year’s business $112,000. Good reason
for selling. Address No. 621, c/o Michigan
Tradesman. 2a.

For Sale—HOTEL, complete equipment.
A-1 business year round. Ill health rea-
son for selling. Address Mrs. Stevens,
Wilson House, Harbor Beach, Mich. 613

FOR SALE—Hussman, Gruendler and
Standard makes freezer display cases;
butchers’ coolers, grocers’ boxes; 100 sets
complete bar fixtures. Priced right. St.
Joseph Transfer Co., St. Joseph, Mo. 614

Pay spot cash for ar and furnish-
ing goods stocks. L. Silberman, a
Burlingame Ave. ., Detroit, Mich.

CASH For Your aaa

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.

LOUIS LEVINSOHN, Saginaw, Mich.

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

 

ouNe

 

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly Ist May
Picking and is one of the very
highest grades sold in the U. 8S.
If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER

337-39 Summer Ave., N
GRAND RAPIDS,

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

Ww.
MiIC#i.

 

 

 

 

 

 

 

Ge Bott’s
Kream FrydKakKes

DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

 

IVAN WESTENBRUGGE

Grand Rapids -
sc ing

Nucoa

The Food of the Future

CHEESE of All Kinds
ALPHA BUTTER
SAR-A-LEE

BEST FOODS Mayonaise

Shortning

HONE Y—Horse Radish
OTHER SPECIALTIES

 

No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting

GRANDE BRICK CO.,
Grand Rapids.
SAGINAW BRICK CO.,
Saginaw.
JACKSON-LANSING BRICK CO.,
Rives Junction.

 

Sand Lime Brick Q ulity-Service-Cooperation
Nothing as Durable
Nothing as Fireproof STOCK
Makes Structures Beautiful DROSTE’S PASTILLES
No Painting —

 

CHOCOLATE APPLES
HARRY MEYER, Distributor
816-820 Logan St., S. E.

 

 

eS

 

GRAND RAPIDS, MICHIGAN

 

ASK FOR

 

A variety for every taste

 

   

PSLRA AT TT TTS

4

4

32

MICHIGAN TRADESMAN

July 20, 1927

 

How Charlevoix Looks To a Globe
Trotter.

Charlevoix, July 18—To-day I called
on all the business men in the third
block on Bridge street.

The first store we come to is the
Central drug store, which is owned
by B. A. Herman, who has a good
share of the trade in his line in this
city.

In the same building upstairs is the
Barry Meech real estate office and Dr.
G. W. King’s office.

Next door is A. Bergeon’s dry goods
and men’s furnishing goods store. Mr.
Bergeon is mayor of the city and dur-
ing his absence Joe Lemieur is in
charge of the business and claims they
have a very good trade.

The Mayer shoe store, John Slezak,
proprietor, is next. He claims that
his trade is good.

L. E. Benton conducts the barber
shop next door. He is one of the
oldest settlers on this street. JI am
informed that he has been in the same
lo¢ation for thirty-two yars.

Next door is the Holley gift shop,
owned by Miss Adeline Holley, who
certainly knows the novelty business
from A to Z. She has a wonderful
collection and conducts the store in
summer as well as in winter.

The next store is known as the
Polly Kay ladies wear shop.

Then comes the Bronersky electric
shoe shop.

Mont’s cafe and restaurant is next,
followed by the Charlevoix Coal and
Ice Co.

Next door is the Hannah Furniture
Co. He claims that business is good
the last few days. He is now trying
to complete a pilot plane, flying model
of aeroplane, which will be complete
and ready to fly when he gets the
same finished.

McCann’s bakery claims to have a
good business, considering that there
are not as many people here as there
should be at this time of the season.

The Lakeview barber shop does a
very good business, and the American
Railway Express office is managed by
R. A. Emery as agent and is the last
store on the West side of the street.

Coming back on the other side we
find Korth’s grocery, followed by Jim’s
pie shop, owned by James Earl, and
the Milton Block grocery. All claim
to have very good business. R. Swens-
dahl owns the cigar store next door
and Billy’s shoeshine parlor is open
again.

E. Goldstick owns the shoe hospital
and does a good deal of repair work
in his line of business.

The Hotel Charlevoix, owned by the
Winder family, is thoroughly remod-
eled and they conduct a cafeteria, as
well as a dining room. They have
some very prominent guests for the
season, including Russell Gore, of the
Detroit News, and Mrs. J. Ruth
Brocks, of Evanston, Illinois.

The Charlevoix cafe has recently
been opened by Miss Nell Meech, who
serves very dainty dishes.

Van’s market is owned and con-

ducted by Van Allsburg, wholesale
and retail grocer and vegetable dealer,
and enjoys very good trade, as well
as the reading of the Michigan Trades-
man. ;
Cartier’s tailor and cleaner shop has
been conducted for the last twenty-
seven years in the same location. For
a time Mr. Cartier was President and
is now Vice-President of the Associa-
tion of Commerce.

G. W. Lusk has moved his dry
goods and furnishing business next
door into a large store and conducts
a bowling alley in the rear of the same.

Adam Pfister has a modern popcorn
wagon on the corner of this street
and claims to do a very good business
with his line of goods and red hots.

I visited to-day W. C. Taylor in his
store, near the P. M. depot, and found
that he spends the winter in Florida

and is now ready for the resort trade.
His store is the only one on the North
side of this city and he has a good
business in all kinds of confectionery,
soft drinks and lunches, as well as ci-
gars. The place has been newly dec-
orated and painted by his brother,
Harry, and is a very inviting one. Bill’s
good wife watches the cash register
pretty close and he jollies the patrons
so they like to come again. Eighteen
years ago, when he first opened his
store, he sold one gallon of Coca Cola
during that season. Now he dishes
out drinks which require a gallon per
day. Hot dogs and hamburger are in
great demand there.

The new bathing beach near the
Pere Marquette track is a great attrac-
tion and helps that class of trade con-
siderably.

The orchestra of the Hotel Inn gives
concerts in the park there, which are
enjoved by the public.

In reporting about the fourth block
of the business section on Bridge
street. we start with the Fessenden
drug store, which is one of the most
modern establishments in this section
of the country. He is pleased to re-
port that his business this year is the
best he has ever had.

Wood Brothers electric. and hard-
ware shop has about the same report
to make.

Next door we find Benjamin Browns
place, which is the local Dodge agency
and which is one of the largest garages
in Northern Michigan. I questioned
him regarding the Tradesman and was
pleased to hear his remark that “he
couldn’t live without it.”

Steinberg’s barber shop is at 409
and is a very sanitary place where
ladies and men like to have their work
done.

The Atlantic & Pacific Tea Co. is
well represented next to this place, and
on the corner we find See’s furniture
establishment, which has a complete
line of all kinds of goods belonging to
this line of business.

On the other side of the street we
find a public park, with a newly estab-
lished rest room, which is appreci-ted
by the people.

Alexander & Lemieur have a cigar
store and claim to be having a fair
business.

George W. Priest’s photo shop is on
the corner and does some oj the finest
work in his line of business.

Dr. R. B. Armtrong occupies one
part of the upstairs of this building
and certainly is one of the busiest men,
with the greatest success in this city.

Dr. Mitchell. dentist. has his office
next’ door to Dr. Armstrong and has
all he can do in his line of work.

L. Winternitz.

Watch Out For Them.

Lansing, July 19—A new. scheme
has appeared where a merchant fur-
nished two pair of shoes for the price
of one. Two men enter a shoe store.
One is fitted with an expensive pair
of shoes and pays for same. The other
man then remarks on the attractive-
ness of his friend’s purchase and en-
quires if he could be fitted with a pair
just like them. Salesman. of course,
finds he can, and then the customer
either requests credit for a day or two
or flashes a check which is generally
for more than value of the purchase.
The merchant has a question here to
decide. One man has purchased and
paid for an expensive pair of shoes;
his friend, after seeing how well they
looked wants a pair like them, but he
has no money. Although the scheme
has been worked very generally, we
have yet to hear from the merchant
who did not fall. If he extended cred-
it he sold two pair for one: if he cashed
the check, he was out the whole deal.

Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass’n.
—_+2>___

The time to save is when you have

money,

Use Caution About Buying Flour
Heavily.
Written for the Tradesman.

We received the following report
of the U. S., Canadian and World
condition on the wheat crop, given in
a market letter by one of the prom-
inent writers, which follows:

“The following statement of the
general situation, statistically, on wheat
will probably be revised somewhat as
later figures come in, but it will take
real damage now to the crop to shake
the confidence of the”bears and cause
them to run to cover.”

We cannot reconcile the Canadian
report with their statement of acreage
and condition. The three prairie prov-
inces have 20,440,000 acres of spring
wheat, with a condition of 100. Last
year those three provinces produced
382,000,000 bushels of wheat on 21,-
897,000 acres. Taking an average
vield per acre of only sixteen bushels,
whereas the final out-turn last year
averaged 17.5 bushels, those three
provinces would produce around 325,-
090,000 of spring wheat alone. Adding
the winter wheat to this, and adding
the customary 20,000,000 for the rest
of Canada, we cannot see but what
the whole prodgiction up there will be
in the neighborhood of at least 380,-
000,000 bushels instead of the 325,000,-
000 their July 1 Government crop re-
port shows.

Last yea’ the August 1 report from
Canada showed 289,000,000. The final
out-turn was 411,000,000. While there
was some improvement in weather,
much of this difference was made up
in the change in par yields that the
crop reporters used as the season de-
veloped. If Canada maintains its
present condition until the end of the
harvest, their production will run well
over 400,000,000 bushels.

From present estimates of the U. S.

wheat supply, the production plus the

visible supply on July 1 is 876,000,000
compared to an average for the last
five vears inclusive, of $29,000,000. The
average supply of the two vears pre-
ceding this year was 773,000,000. From
this, based on present condition, the
U. S. supply this year is 105 per cent.
of normal.

Condition in July is based on a nor-
mal average spring wheat yield of 14.3
bushels. In other words, a_ perfect
condition, 100 per cent., would indi-
c2’e an average yield per acre of 14.3
bushels. In August, a condition of
$9 per cent. would indicate a yield
per acre of 15.9 bushels per acre. This
vear, the spring wheat condition on
July 1, at 89.7 per cent. of normal,
indicated an average yield of 13.5 bush-
els. So it is readily apparent that if
spring wheat does not receive a ma-
terial set-back from weather or pest
conditions, there is every probability
that the August report will show at
least as much as the July report, with
a possibility of 20,000,000 more.

From present prospects, the com-
bined total production of the U. S.
end Canada will be about 1,234,000,000
compared to 1,242,000,000 last year.
In this, we estimate 380,000,000 for
Canada and 854,000,000 for the United
States. The twelve principal coun-

tries of Europe now indicate they will
produce about 1,198,000,000, compared
t» 1,154,000,000 last year. India, Ja-
pan, and China indicate a total of
369,000,000 compared to 363,000,000
last year. For Africa, we are com-
pelled to use the same estimate as for
last year, or 91,000,000 until later re-
ports come in. In the Southern Hem-
isphere, we are estimating Argentina
et 200,000,000 compared to 223,000,000
last year; Australia 150,000,000 com-
pared to 223,000,000 last year.

We are estimating a world visible
supply for August 1 of 200,000,000
compared to 145,000,000 last year, and
ellowing Russia 50,000,000 of exports.
This gives a total world wheat supply
ot 3,514,000,000 compared to 3,447,-
000,000 last vear. The average of the
last five vears inclusive is 3,399,000,-
000, which is also the average of the
two years prior to the present. It is
the third largest supply in history.
Unless something very, very radical
happens to the wheat crop now grow-
ing, there will be no reason for high
prices this year.”

Of course, the above report does
not take into consideration the effect
of a short corn crop, but it is evident,
if this authority proves to be correct,
that wheat prices are certainly high
enough for the new crop, and the
probabilities are they will go some
lower, particularly during the heavy
movement period in August and Sep-
tember—therefore it appears advisable
to be cautious about buying heavily
for deferred shipment until we actually
know if wheat is going to yield as we!
as this authority estimates.

Watch crop and weather reports.

Lloyd E. Smith.

—_—_-> + -<--
Consumption of Ice Cream Shows Big
Gain.

Washington, July 18—Ice cream
consumption in the United States last
vear was nearly 2,000,000 gallons more
than in 1925, but the consumption per
person fell off slightly from 2.80 gal-
lons in 1925 to 2.77 gallons in 1926,
according to estimates by the Bureau
of Agricultural Economics, U. S. De-
partment of Agriculture.

Ice cream production has increased
remarkably in recent years. The esti-
mated production in 1919 was only
95,450,000 gallons, but by 1920 produc-
tion had reached 260,000,000 gallons,
and last year 324,665,000 gallons, an
increase in 16 years of 240 per cent.
Although ice cream manufacture is a
small branch of the dairy industry,
utilizing only about 3.8 per cent. of
the milk produced in the United States,
the industry employes more than 50,-
000 persons and pays out in salaries
more than $75,000,000 a year.

——__e-2
No Obligation To Return Unordered
Merchandise.

Detroit, July 18—Unordered mer-
chandise may not be used or appro-
priated to the purposes of the recip-
ient. The recipient, on the other hand,
is under no obligation to return it,
to accord it any particular care or to
notify the sender that he holds it
subject to his disposition. He is prob-
ably obligated, however, as a gratui-
tous bailee to give it a certain degrec
of care, but is responsible only for
the grossest kind of negligence.

We are referring your letter to the
National Better Business Bureau with
the request that if it has more specific
data, it forward it to you.

Better Business Bureau.

 

 

 

 

 

anitidemnemocues

Coe manyy

 

 

 

 

 

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|
|

 

 

 

 

 

er

Ss “A
his BB ON Oh A Bo
Be Leone aa ey aoe

ORK SAFE & LOCK.CO.

 

On the Bargain Counter

We have two Ely-Nortris safes, similar to the accom-
panying illustration, which we wish to dispose of at
sacrifice sale. They are absolutely burglar proof and
can be depended to carry any bank or business house
through the most trying ordeal. The safes are not
second-hand, but slightly shop worn.

{}

GRAND RAPIDS SAFE COMPANY

Grand Rapids

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4G CLs K
yn Q ty
Ro a”

 

The Mill Mutuals Agency

Lansing, Michigan

Representing the

Michigan Millers Mutual

Fire Insurance Company

(MICHIGAN’S LARGEST MUTUAL )
and its associated companies

COMBINED ASSETS OF GROUP
$39,611,125.56

COMBINED SURPLUS OF GROUP
$15,871,080.66

Fire Insurance—All Branches

Tornado Automobile Plate Glass

 

20 to
40%

 

 

 

 

SAVINGS MADE

Since Organization