if y | } | > ' 4 SS > “itn salt te é UY “> 6 << go a . > DZEIAN EES ST Aap Ay VAS Dy) o, YEW QUE ,, ‘W) aN : WS EAC (e MOISE CD See cee (OD) } BR QZ IEEN SNE ES AS CONAN AEG La acer NW = Sw an (Cp ae’ VN Aa Ny atoll SRA: Rae OREN ies Ve YR) Pe IOS ae ee OAC TX “= Gael (CIN eX as aS AC ae a eT CPUBLISHED WEEKLY G LEZ RADESMAN COMPANY, PUBLISHERSR<—>5 SUSE S CS SRO OO LIB FES FIM D SOUR FEROS Ste Forty-fifth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 21, 1927 Number 2296 <2 9 i IT TAKES SO LITTLE rf It takes so little to make us sad, : ’ Just a slighting word or a doubting sneer, Just a scornful smile on some lips held dear; And our footsteps lag, though the goal seemed near, And we loose the courage and hope we had — So little it takes to make us sad. It takes so little to make us glad, Just the cheering clasp of a friendly hand, Just a word from one who can understand; And we fish the task we long had planned, And we lose the doubt and fear we had — So little it takes to make us glad. Ida Goldsmith Morris \ MORE thana Fly Spray i HERE is a steady fall and winter demand for a safe, dependabie insect spray. \Warm, cozy interiors attract roaches, slickers, water- bugs and other disagreeable insects which annoy and also destroy valuable property. An effective means of ridding the home of carriers of filth and contamination is to spray KIP regularly ‘n cracks, crevices, around drain pipes and in damp places. So popular is KIP among thousands of housewives, that they continually return for more of this superior insect spray, that they may keep their homes always free from insect invasion. This popularity has caused an increasing large number of Michigan merchants to stock KIP and display it prominently on their shelves. They know that such a display serves as a reminder for their customers to buy now. If you are not handling KIP, at least investigate its merits. We should especially like to tell you of its profit possibilities. To receive this information does not obligate you. Just fill out the coupon. y Standard Oil Company (Indiana) 910 S. Michigan Avenue, Chicago, Illinois. Please quote prices and explain why KIP brings customers back asking for more — why the profits from KIP will especially appeal to me. STANDARD OIL COMPANY (INDIANA) 910 South Michigan Avenue—Chicago, Illinois —— Ate TT eae “fi «& Hl “a - A ; { -i J 4 . a 4 iy t i | i - N * 4 ‘i al | ‘> a ay AY St} ADES Forty-fifth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 21, 1927 Number 2296 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more Sid, 25 cents* issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. CHARLES R. SLIGH. Charles R. Sligh, leader, administra- tor, executive, patriot and good citizen, passed away Sept. 15. The world is different for many of us, now that he has gone, for in his death it has lost one of its humblest servants and stur- diest workers. has Crossed the Bar and met his Pilot face to face; but his soul will go Our beloved comrade marching on through the hearts that loved him. Mr. Sligh was of the stuff of which martyrs were made. He dedicated his life to the public, to his friends and his business. He was always ready to lay aside his major duties and his assiduous work as a manufacturer to give the last ounce of himself for his brethren’s sake. Name and fame were nothing to him—the cause was all. He took his place among the greatest men in his line of business, not only by reason of what he accomplished, but by reason of what he was by the great- ness of his spirit and the majesty of his motives. In himself, he found himself. Mr. Sligh’s long and useful life con- stitutes a heroic record of disinterest- ed work and achievement by a man of lofty ambition, steadfast effort, un- tiring energy and high moral purpose. His genius consisted in an infinite ca- pacity for taking pains to do everything right rather than in any unwrought flair or inexplicable afflatus. His great success was not due to luck or losing favoring conditions, but to the steady persistence and patient industry of the trained business executive—the glory of a true man. Mr. Sligh had a profound sympathy with all idealistic and humanitarian causes and his share of the prophet’s generous ire against the wrongs which afflict humanity. Temperance, patriot- ism, social service—any cause whose end was to liberate, elevate or advance mankind or further the interests of his family, friends, city, State or Nation, had in him a warm friend and stanch supporter. The appeal of the needy was one to which he could with dif- ficulty turn a deaf ear. One cannot express with what reverence and af- fection he was regarded by the many men who were helped to obtain posi- tions of trust and responsibility through his generous assistance. He had a rich, gentle heart and rendered great service to the cause of Truth, Liberty and Justice. Mr. Sligh lived in the Great Taskmaster’s eye and his roots were fed by the great river of the purpose of God. KAISER TALKS LIKE A FOOL. Although the revisionist school of historians has absolved the kaiser of a certain measure of the responsibility for the war with whch he precipitated in 1914, his bombastic speeches and vigorous flag-waving in the years pre- ceding the world conflict were hardly conducive to peace. Nor is he serving the cause of which he has always pro- fessed to be an advocate when he takes occasion to make the sensational declaration that there will be a new war in 1937. In 1898 the kaiser predicted that he would start a war to absorb Belgium, destroy France, annex England and subjugate America “in about fifteen He was only one year out of the way in his prediction regarding the starting of the war. Happily, what he may now say or not say carries little weight. His re- cent interview simply shows that he has failed to learn any lesson from his own downfall and that he still has the insane arrogance to believe that only by his own return to power can the world achieve “eternal peace.” The unfortunate fact to which the kaiser’s outburst calls attention is that there are other, more responsible per- sonages in public life who seem to find an enjoyment equal to that of the de- posed German ruler in predicting the inevitability of the next war and its unimagnable horrors. In this country and in Europe we have had equally sensational speeches and interviews in- ssting that a catastrophe beside which that of 1914 would pale into insig- nificance is fast approaching. This attitude tends to create the thing which it fears or endeavors to give the impression it fears. If we accept war as inevitable and stress its imminence we by so much make it in- The fatalistic acceptance of the approach of war clouds in Europe by statesmen and public alike was one of the major causes of the kaiser’s war. If there had been a stronger will for peace it might possibly have been avoided. We are to-day far from that dangerous pre-war philosophy, but we can still make continued peace a far greater believing in it more Moral disarmament is a more years.” evitable and imminent. possibility by firmly, certain guarantee of international har- mony than any limitation of the en- gines of war. While we must always face the pos- sibility of another Armageddon, those who, like the kaiser, delight in predict- ing war are serving badly the cause of peace. COMFORTING CHEERFULNESS. Secretary Hoover’s report to the President upon conditions in the Mis- sissippi Valley is for the most part one Of the 614,000 persons once dependent upon Red Cross funds for relief only 8 per of comforting cheerfulness. cent. have not yet become self-sup- porting again. The money in hand will take care of the relief work that remains to be done until Jan. 1, with A gi- gantic task has been accomplished with credit to all concerned, and immediate needs are taken care of, so that at- tention can be concentrated upon plans for permanent relief from such inun- swept down through the Five official re- ports will be ready for immediate sub- mission to Congress when it meets Dec. 5, and there can be little doubt of the prompt action which Secretary Hoover so justifiably feels is essential to the restoration of “confidence, se- curity and credit” in the stricken dis- trict. Congress at any time during the period of dis- a margin of a million dollars dations as Valley last spring. \n early session of tress would have served no useful pur- pose, for the Red Cross, assisted by Government departments, the railroads and the Rockefeller Foundation, whose health units have actually lowered or- dinary morbidity statistics in the flood- ed territory, has accomplished all that might have been expected of any agency. As matters stand, Congress can take up the essential issue, which is permanent relief, without having it at all clouded by partisanship and drive ahead with a task that the whole coun- try wishes undertaken and _ finished without a moment’s more delay than is necessary. GO ASTRAY THROUGH GREED. The supreme tragedy of our modern life is that God has nothing to give to the prosperous that they want. It is the unutterable scar at the heart of the Great Giver of more abundant life | that we no longer seek spiritual suste- nance, but have succumbed to an ac- The limitless gen- erosity of God has been defeated by man’s blindness to the things that be- long to his soul’s peace and welfare. What helps most to make God a living and abiding reality is a sense of need. We need not disparage the intellectual element in religion. The church must minister to the mind as well as to the heart, and we must not be afraid of all that honest study and quisitive passion. investigation can tell us of God and There would be little, how- ever, to attract mankind in a religion His work. with nothing to offer in the way of solace to a soul in despair before the overwhelming experiences of life, and those so-called intellectuals who take a peculiar delight in pulling down faith are doing a cruel wrong to a sorely beset humanity. The most dangerous foe of personal religion is not a misguided intellectual- ism, but our growing love for material things. For every soul that loses God through mental difficulties there are a thousand who go astray through their greed for riches. The only escape is Master’s feeling of the real purpose, dignity and for us to sense anew the destiny of human life. Right now there is need to fasten to the simple, funda- mental and all-essential teachings of the Christian religion, which will show us that it is part of God’s plan that material things are here to work with rather than for. EXPRESS BY AIR. While the news of half a dozen at- tempts to span the Atlantic by air jockey with one another for leading positions on the front pages of the newspapers, the report of a more sig- nificant event in aeronautical develop- ment is relegated to comparative ob- security. The Government has now re- linquished control of its last air-mail route and private enterprise has inaug- urated a Nation-wide service by estab- lishing an air express in conjunction with the mails. Eighteen planes are now in operation on the New York-Chicago alone, and the National Air Transport Ca. has service become the largest private operator of commercial aircraft in the world with the single exception of the German Lufthansa. In co-operation with other lines merchandise can now be shipped across the continent to San Francisco and to Dallas and Los The step to passenger ser- vice is believed imminent. If the United States still lags behind Europe in passenger service the inaug- Angeles. uration of this express service marks a triumph of American ingenuity and indicates that commercial aviation in this country is beginning to come into its own. As soon as the mail planes prove that they can maintain under private control the record for consist- ent service they have established un- der Government operation their future use as passenger planes will be assur- ed and the development of airports will pave the way for a network of air- ways comparable to those in Europe. The man who can never forget his own importance hasn’t, as a rule, much to remember. DIED ON THE OCEAN. Charles R. Sligh Suddenly Summoned on Shipboard. Charles R. Sligh died at sea Thurs- day morning, Sept. 15. He was buried with the honors due a great man on Monday. As a resident of Grand Rapids for over fifty years I knew Charles R. Sligh ever since I camie to town. He who tried in the wanting. was a man was crucible and never found From an original capital of $28,000, largely contributed by his friend's, he built up a business which yielded a profit under his management of ap- proximately $1,000,000 per year. Be- fore getting on his feet, financially, he saw many dark days, and even after he was on the sunny side of Easy Street he sustained a set back which would have staggered a less resolute man. He became involved by the fail- ure of a bicycle factory which had been sponsored by himself to the ex- tent of $150,000. He could have avoid- ed lability by resorting to the bank- ruptcy court, but such a resort never entered his head for a moment. He arranged with the creditors to hold their claims in abeyance until he could liquidate them 100 cents on the dollar. This he did in the course of two or three years, so that no one but him- self lost one penny by the failure. Not old enough to be a soldier him- self in the civil war, Mr. Sligh always paid high honor to those members of his family who went to war and his purse was always at the disposal of those who served under Lincoln and afterwards came to want. The same was true of the veterans of the Spanish- No valid ever was American and kaiser wars. appeal for aid or succor turned down by him. With on exception (Charles W. Garfield), Mr. Sligh has probably con- tributed more liberally to charity and philanthropy—proportionate to his to- tal possessions—than any other man in Grand Rapids. His ambition to found a hospital for children was checkmated by narrow and selfish in- terests identified with the hospitals al- ready in existence, but his will will probably disclose that ample provision has been made for the execution of this design through a legacy of $1,- 000,000. In addition to the original endowment, he provided for a fund of $500,000 to be turned over to this great undertaking forty years hence. Mr. Sligh’s success can not be attri- buted to luck merely, but rather to a steady, clear mind, the ability to see all around a business proposition, and determination and persistency to carry out and make a success of what he has undertaken. His judgment and clear-sightedness could be safely relied that pertains to the industrial interests of the city he upon. In all gave his best thought and care. A man who has the respect of the com- munity must possess qualities that go for the making of a man of affairs and an influential, highly respected citizen; and these qualities Mr. Sligh possessed to an eminent degree. E. A. Stowe. MICHIGAN TRADESMAN Biographical. Charles Robert Sligh was born in Grand Rapids, Jan. 5, 1850. His fath- er was a native of Scotland and his mother of Ireland. His grandfather came to Canada in 1833 and later re- moved to Rochester, N. Y., removing to Grand Rapids in 1846. His father was a captain in the Michigan En- gineers and ‘Mechanics’ Regiment during the civil war and was wounded in battle and died in 1863. Mr. Sligh attended the common until he was 15 years old when he realized that he would have to help support the family. He there- fore learned the trade of tinsmith with the late Wilder D. Foster and, after that, spent one year as journeyman tinsmith, traveling through Michigan and Illinois. His life as journeyman was one of hardships which tested the schools tories against unjust discrimination. George W. Gay was President and! Mr. Sligh Secretary and some excellent work was done by the Bureau. The work of the Bureau was finally ab- sorbed by the Board of Trade, which Mr. Sligh helped to organize. He was its first Vice-President and was a di- rector for ten years. Mr. Sligh was a natural organizer and took an active part in several im- portant movements. He was one of the first men in the city to advocate independent action on the telephone question and was one of the incor- porators of the Citizens’ Telephone Co., serving that corporation as a di- rector for several years. He was for many years President of the Grand Rapids Furniture Manufacturers’ As- sociation National and also President of the Furniture Manufacturers’ Charles R. Sligh. Scotch-Irish mettle in him and brought out all his powers of determination and perseverance. On his return to Grand Rapids he entered W. D. Foster’s em- ploy as a clerk, where he remained un- til he was engaged as traveling sales- man by the Berkey & Gay Furniture Co. He remained with this house from 1874 to 1880, introducing Grand Rapids furniture farther South than it had ever before been introduced. In 1880 Mr. Sligh organized the Sligh Furniture Co., which has stead- ily forged its way to the front and is now one of the foremost manufactur- ing establishments of the city. Mr. Sligh has done much for the furniture trade in this city. In 1886 the Grand Rapids Freight Bureau was organized for the purpose of securing uniform freight rates and assisting in protecting Grand Rapids manufac- Association from 1888 to 1892. He was a director of the Grand Rapids National Bank and the Grand Rapids Trust Co. ———_»2 > Speed the Day When None Can Escape Work. Written for the Tradesman. When Old Timer wrote of the time to come when no one would be obliged to work more than three hours a day, we could not decide whether he was in earnest or was poking fun at the visionaries who prophesy such. things. If ever it becomes possible to earn or produce all the necessaries of liv- ing with a minimum of three hours labor each day, only a small fraction of the people will freely conform to the program. For just the minute any man can earn more than he needs he begins to plan for comforts,luxuries, pleas- ures, amusements and so on which he September 21, 1927 has long wanted and another group of people will gladly work additional time to produce such things for him so that they, too, may be able to pay for added comforts. Will the stores, hotels, restaurants. business places keep open only three hours a day or will they have a new force of employes every third hour? Will the relays of superintendents, overseers, etc., be able to guide and control everything as satisfactorily as one set might do who stayed all day? What an inflexible program must needs be in force so that one may step out and another take his place at frequent intervals! Will mother have to work only three hours a day and the family sub- sist on one meal a day in case they are far from town and restaurants? Will good workmen be permitted to extend their valuable services to three different firms in a day or must they remain idle? Will not there have to be a multiplicity of laws, rules and regulations to carry out such a pro- gram and obtain equal opportunity for alk who desire to work? Or will the work be so strenuous, so exacting, so exhausting that workers will fall help- less if not promptly relieved by a new shift? The dream and hope for less than eight hours a day work is based on the idea that idleness is a blessing and work a ctirse or an unavoidable hard- ship. Those who are well and strong and have right views of life can en- joy almost any kind of work as well as or better than pleasure seeking. E. E. Whitney. ——__. + ____ Efficiency That Did Not Work Well in Practice. That it is possible to be too efficient ha slately been discovered by a certain out-of-town dealer of knit goods. This man, as the case was related was per- suaded by his son to remove to smaller quarters on the ground that a rent dis- proportionate to the size of the busi- ness was being paid. The young man had recently graduated from a_ col- legiate school of business and his father At that. however, he did not accept the idea of cutting space without a struggle. He that the rent really was high where he was, but he knew that the business had been prosperous from the time those quar- ters were taken. thought a lot of his opinion. down his realized Finally, however, the older man capitulated, and smaller quarters were taken. Almost at once things started to happen. Credit investigators from various agencies appeared on the scene, and there was a slump in business for which the older man could not account at first. By careful enquiry, though, he determined what the trouble was. His taking smaller quarters had given the impression that his business was “slipping,” and the unwillingness of his customers to be tied up with an apparent loser was doing the rest. After three months in the new place he moved back into the old one, which had not been rented in the meantime. He is at present paying rent on two places, one of which is not occupied. The younger man is less anxious to talk efficiency now, b : 4 « att, ee a ‘ t s > . * i 4 P > a. { i » : “a . ff - a » « ‘ ~ Z a i ~ s , « a 5 om. (i ke 4 7 > / ee < > ; a 7 o September 21, 1927 MICHIGAN TRADESMAN 3 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Monroe, Sept. 19—Enclosed find a letter from Tarbell System, Inc., Chi- cago. I am not at all interested in the money-making side of it as described in there, but just for entertainment. Could you find out for me whether Mr. Tarbell is a faker or not? H. C. M. Mr. Tarbell wants to make this sub- scriber an “amazing magician” at once. His appeal is almost irresistible. It is all so easy and he is so anxious to im- part the information as to how he does his tricks that it is a hard-hearted and hard-headed individual who can resist digging up $5 and sending it to Mr. Tarbell at once as an initial payment. Such easy money to be made, besides the pleasure of mystifying your friends! Besides he is withholding some sur- prises until after he secures the en- rollment. Like all correspondence in- structions a special price is offered if taken advantage of at once; $120 is the regular price of the course, but it is offered for immediate acceptance for half price or $60 on easy terms of $5 a month. But why prolong quoting more of the “bunk?” These choice morsels from the letter are sufficient to reveal the character of the proposition. St. Joseph, Sept. 17—I am writing you in regard to Franklin Paint Co., 8203 Franklin Ave., Cleveland, Ohio. I sent for one-half steel ‘barrel of roofing cement and they sent me a forty gallon drum of it. I expected sixteen gallons. They have put it in a lawyer’s hands to sue me. I did not take it out of the freight office. This is a fair illustration of the Franklin Paint Co.’s dealings. The company deliberately omits from its literature and order blank the number of gallons shipped as a half barrel and invariably ships around forty gallons on a half barrel order. We should like to secure a court ruling on the decep- tion, but we have no record of any house resorting to such schemes actu- ally going into court to collect on such an order. Threats of law suits are relied upon to force settlement. Farm- ers should stand for their rights and not be imposed upon by such unfair houses. Owosso, Sept. 20—In a local county paper recently appeared an advertise- ment, “wanted a farm.’ Having one to sell I answered the advertisement, signed D. F. Bush, Minneapolis, Minn. When I received the answer it was the ‘Western Sales Agency, D. F. Bush, manager. By depositing $10, they ad- vertise your property and sell same for 1 per cent. commission, also return $10 that you send to insure adivertising and selling. I've looked over several back numbers of the Tradesman and find no reference as to this agency’s good or bad qualities. There is another item different than most agencies. If I sell or have some other agent sell before the Western Sales I owe them nothing. If you know anything pro or con of this agency will you let me know? Your paper has taught me to be wary. €, E. B. We know all about this plan to get $10 of farm owner’s money and give absolutely nothing in return for it. We have exposed this easy-money scheme repeatedly during the past twenty W. M. Ostrander originated years. the plan and it has been adopted by any number of real estate sharks since. In short, D. F. Bush is simply after the $10. Our experience would indi- cate that if the farm owner sent the money to Bush he would never hear from him or the Western Sales Agency again. Instead of making an honest effort to sell the property, Bush would employ his efforts to catch an- other sucker. A real estate pirate worked this game at Lansing a few years ago and collected advance fees on more than 200 farms without mak- ing a single sale. It seems necessary to repeat these warnings frequently in order to save farmers from parting with their money on such fakes. The Lions Club, of Houston, Texas, -a Civic organization having “locals” in various cities throughout the country, is imitating “Blind Tyler” and ‘“Paunee Bill” in a merchandising scheme. The Lions Club is sending out un- ordered laundry bags, golf bags, closet door bags, aprons, nurses’ uni- forms, etc. These articles are made by blind girls, it is claimed. This week every golf player in To- peka received a golf ball bag from the Houston Lions Club, with a request to remit $1 for the benefit of the Lion’s Club charity fund. Each golf bag bore the name of the person to whom it was sent. This name was written across the front of the bag in large script with a chain stitch sewing ma- chine. No doubt these golf bags are being sent to country club members and golf club members in all parts of the country. It is a shrewd scheme, for the prospects are mostly well to do, and will part with a dollar rather than worry about the ethics of the situa- tion. The letter from the Houston Lion’s Club is gotten up with great care and at considerable expense. Attached to it are two photographs showing the blind girls at work on their sewing machines, in the factory at Houston. Apparently there are ten of these blind girls at work, and five others presumably not blind, standing around bossing the job. One thing the Lions Club letter fails to explain, and that is just what is go- ing to be done with the money. Does it go to the Lions Club, or to the ten blind girls, or to some institution for the blind? Necktie Tyler, Paunee Bill, the New Process Company and other concerns which sent out unordered merchandise, all enclosed the return postage with the package, so that the recipient could send the goods back without much ex- pense, if he did not want them. The Lions Club of Houston does not send any return postage on its golf ball bags.—Topeka Merchants Journal. oe es Fancy Trimmings Are in Vogue. Lace is being used a great deal in the Autumn wardrobe. Cire lace is the “haute” novelty, but much Chan- tilly and Breton lace is shown. A pretty bandeau made of real lace is worn for the boudoir—in black with rhinestones for evening and in white in different shapes for wedding cos- tumes. Guimps and collar and cuffs are added to of the simpler gowns. Dress flowers are either very large or very small, brilliant, jeweled and metallic or formed of soft silk, gauze, zephyr or mousseline. New designs in the large flowers made of strass in the lilies, orchids, chrysanthe- mums and many other flowers are con- some shape of stantly appearing and are much in vogue as ornaments for elaborate gowns. Very small tight beads of gilt into trim little flowers of and silver are made boutonnieres and single lacquer are considered chic with tail- ored frocks. As with other exclusive establish- ments, Molyneux is handling fur with discrimination, but is profligate in the use of embroidery. Evening wraps are resplendent with metal, crystal and silk needlework, jewel-studded, with gorgous brocades. Among the richest examples are an evening lacquer-red embroidered in pale gold, gold brocade with color, white velvet and pearl embroid- coat of traced over rose ery, gray and gold brocade embellish- ed with coral, dahlia-red embroidered velvet, and gold and beige trimmed with sable. Old sort of French embroidery, ex- quisitely fine but all in one color, ts now seen only in lingerie, and even that is usually combined with drawn work or lace. This ornamental work on blouses is done in several colors and in a variety of stitches, and has- nearly always a bit of metal interwoven into the pattern. On some blouses a great deal of metal is shown. One in black crepe from Magdalene des Hayes has an entire front like the bosom of a man’s shirt made of square mesh, hand-made gold net, with collar and cuffs to match. One from Worth is embroidered in a modernistic design in blue, silver and gilt on darker blue georgette. A blouse of plain white georgette is worn with a_ sleeveless gilet of nattier blue velvet which is trimmed with silver galloon and stud- ded with silver paillettes and crystal and blue glass beads. —_+-<.___ Nose Veil For Small Hats. A revival of interest in veils is tak- ing place, the “nose veil” receiving much attention at the pres- ent time. This type is especially de- signed for wear with small hats and is said to be so-called meeting with a good Women in Paris, it was pointed out recently, have been reception from consumers. veils for some months, and the trend there is being reflected here wearing now. It is expected that the vogue will gain strength for spring. —_>2~>—___ Another Engagement. An Italian, having applied for citi- zenship, was being examined in the naturalization court. “Who is the President of the United States?” “Mr. Cool.” “Who is Vice-President?” “Mr. Daw ’ “Could you be President?” “No” “Wrhye” “Mister, you ‘scuse, please, I vera busy worka do mine.” Business Men Endorse the Detroit-Leland Already the New Detroit-Leland Hotel has firmly established itself as the headquarters of business men who prefer larger, man-size rooms and the comfort and stimulation of this splendid new Hotel. Then, too, with business over, or when friends are entertain- ed, the luxurious dining rooms, lounges and spacious corridors provide a color and vivacity which even the most fastidious will approve ) “The Most Beautiful Lobby in Detroit” 700 Large Rooms with Bath — 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass, Detroit, Michigan (a few steps from the Michigan Theatre) WM. J, CHITTENDEN, Jr., Manager Larger Sample Rooms From $4.00 to $8.00 per Day 4 MICHIGAN TRADESMAN September 21, 1927 MOVEMENTS OF MERCHANTS. Alma—Mrs. F. Welch succeeds C. L. Short in the grocery business. Lyons—Richard Youngs has engag- ed in the boot and shoe business. Reed City—Ward Wheaton succeeds Mrs. Mary Crysler in the grocery business. Ishpeming—Steven Dafrais has pur- chased the Cousineau confectionery stock of $4,400. Albion—Paul Koroluk succeeds K. Felenski in the grocery business at 610 Austin avenue. Tecumseh—The Tecumseh Supply Co. has increased its capital stock from $12,500 to $20,000. Kalamazoo — The Cecola Grocery succeeds Forbes A. Conklin in busi- ness on Gull street. Detroit—The Rath Packing Co. has increased its capital stock from $1,- 000,000 to $3,000,000. Battle Creek—J. E. Watkins suc- edP Dale Quick in the grocery busi- ness at 147 Post avenue. Battle Creek—Mrs. L. H. Bowen succeeds Mrs. Chapman in general trade at 55 Highway avenue. Battle Creek—H. H. Burchard suc- ceeds Mrs. Clara Tatreau in the gro- cery business at 19 Jordan street. St. Louis—E A. Lindner has sold his shoe stock to L. Levinsohn, of Sagi- naw, who will remove it to Saginaw. Detroit — Roy E. Duquette, 13201 Charlevoix avenue, dealer in boots and shoes, has filed a petition in bank- ruptcy. Kalamazoo—J. A. Otten will engage in the jewelry and silverware business at 410 South Burdick street, about Oct. 1 Petoskey—The A. Fochtman Depart- ment Store, 418 East Mitchell street, has increased its capital stock from $20,000 to $150,000. Holland — William Van Der Baan succeeds Jas. Van Der Baan in the grocery and general store business at 154 East 15th street. Lansing—F. H. Baker has removed his stock of jewelry and silverware from 404 Capital National Bank build- ing to 20114 South Washington avenue. Marcellus—Earl Adams has opened a cream station and radio shop instead of a confectionery store as stated in last week’s issue of the Tradesman. Gobles—A. Beals has taken posses- sion of the Vern Thayer grocery stock which he recently purchased and will continue the business at the same loca- tion. Holland—Leonard Den Houten, pro- prietor of the Groceteria, in the Van- der Veen building, West 8th street, has closed out the stock and retired from trade. Carson City—Don R. Smith has pur- chased the restaurant building and equipment of Dewey Barnes and will continue the business as soon as the building has been remodeled. Laingsburg—Vern Leffler has sold his interest in the restaurant, cigar stand and lunch room of Leffler & Walters and the business will be con- tinued under the style of Hunt & Walters. Carleton—The Drouillard Drug Co., with business offices at Flat Rock, has been incorporated with an authorized capital stock of $25,000, $3,000 of which has been subscribed and paid in in cash. Kalamazoo—Fred Mahoney has re- signed his position as manager of Liv- ingston’s, 119 North Burdick street, and will engage in business at 111 North Burdick street under the style of Fred Mahoney’s Shop for Women, Oct. 1. Ishpeming—The stock and fixtures of the Cousineau Confectionery, in the Voelker building, has been sold at auc- tion because of a mortgage of $4,400 held by the Miners’ National Bank. C. H. Moss, representing the bank, bid in the place at $4,400. Detroit — Chittenden Shops, Inc., 1016 Eaton Tower, has been incorpo- rated to conduct a gift and stationery shop, with an authorized capital stock of $2,500, of which amount $1,510 has been subscribed and paid in, $510 in cash and- $1,000 in property. Detroit—The B. K. B. Automatic Oil Burner Corporation, 3618 Forest avenue, has been incorporated to deal in automatic oil burners at wholesale and retail, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. Detroit—The California Art Mantel Sales Co., 8510 Tireman avenue, has been incorporated to sell products of the California Art Mantel Sales Co., with an authorized capital stock of 1,000 shares at $1 per share, $1,000 being subscribed and paid in in cash. Mason—The Coleman Sales Co., has merged its busniess into a stock com- pany under the style of the Coleman Chevrolet Sales, Inc., to deal in auto- mobile and kindred lines, with an au- thorized capital stock stock of $10,000, of which amount $8,000 has been sub- scribed and $6,200 paid in in cash. Detroit—Robert M. Farr, formerly in charge of branch sales for the First National Co., has been elected secre- tary-treasurer of the Diamond Crystal Salt Co., of St. Clair. Mr. Farr was tendered a farewell luncheon Monday at the Detroit Athletic Club by Charles A. Nyman, manager of sales for the First National Co. Hart—Robert S. Guthrie, who has been manager of the A. & P. Pentwa- ter store, has been transferred from that store, which has been closed for the winter period, to Hart as manager of the A. & P. store, succeeding A. Van Amberg, who has retired for a vacation, but may resume business in some line after a time. Dearborn—Charles Kandt, Jr., fuel, ice and ice making devices, has merged his business into a stock company un- der the style of Charies Kandt, Jr., Inc, 217 West Mechanic street, with an authorized capital stock of $50,000 common and $25,000 preferred, of which amount $51,500 has been sub- scribed, $158.38 paid in in cash and $24,841.62 in property. Wyandotte—Announcement has been made by the Big Chief Oil Co. of the sale of its holdings to the Sun Oil Co. of Philadelphia, one of the largest wholesale and refining companies in the country which is just entering the retail trade. The property involved includes more than forty retail service stations in Wayne county, a fleet of motor trucks, and a plant capable of storing 165,000 gallons of gasoline. No purchase price was made public. Ishpeming—Cohodas Bros., whole- sale fruit and vegetable dealers, will at an early date establish a branch at Ironwood to serve the Gogebic range. Sam Cohodas, manager at Ishpeming, recently visited there and made ar- rangements for taking over a large building which will be used as a ware- house. The local manager has not been named as yet. Cohodas Bros., now have branches at Green Bay, Iron Mountain, Hancock, Marquette, Calu- met and Ishpeming. Shelby—The Shelby ‘Canning Co. re- cently acquired the Lewellyn coal sheds and brick office building. Last week it purchased the bean elevator from the Guaranty Bond & Mortgage Co., of Grand Rapids, placing H. R. Bennett in charge of the business. Mr. Bennett was local manager of the Lewellyn interests for several years and is thoroughly conversant with the requirements of the community. This arrangement will again put Shelby on the map as a bean buying center. Manufacturing Matters. Grand Haven—The Cedarcraft Co., of Muskegon, has removed its plant here and will continue the manufacture of cedar candy boxes, cedar chests, etc., in the building recently occupied by the Imperial Manufacturing Co. Detroit—The Perfection Appliance Co., manufacturers of electric ironing machines, has been sold to the Split- dorf-Bethlehem Electrical Co. It will mark the entrance of the latter com- pany into the household equipment field. Detroit—The Globe Iron Works has merged its business into a stock com- pany under the style of the Globe Iron Works, Inc., 1539 Woodbridge street, with an authorized capital stock of $.5,000, $10,000 of whch has been sub- scribed and paid in, $1,000 in cash and $9,000 in property. Detroit—Parsons Chemical Co., 512 Charlevoix building, soaps, cements, polishes, etc., has merged its business into a stock company under the same style, with an authorized capital stock of 5,000 shares at $1 per share, all of which has been subscribed and $5,000 paid in in property. Detroit—The Casali, Carpi, Ghelfi Co., 3321 St. Joseph avenue, has been incorporated to manufacture a folding stand and household noodle machine, with an authorized capital stock of $10,000, of which amount $4,100 has been subscribed and paid in, $1,000 in cash and $3,100 in property. Detroit—The Sewell Cushion Wheel Co., has merged its business into a stock company under the style of the Sewell Cushion Wheel Manufacturing Co., 4001-7 Beaufait street, with an authorized capital stock of $100,000, all of which has been subscribed, $5,000 paid in in cash and $50,847.57 in prop- erty. Detroit—The Hayes Body Corpora- tion, of Grand Rapids, successor.to the Hayes-Ionia Co., builders of automo- bile bodies, has opened a branch at 4-237 General Motors Building, with F. W. Hutchings in charge. The plants of the Hayes Co., at Grand Rapids and Ionia, have a capacity of from 10,000 to 12,000 complete bodies per month. Holland—Henry Van de Riet, re- cently of Grand Rapids, has engaged in the manufacture of rush chair seats of cat tail leaves, such as grow in swamps, at East 8th street, opposite the Federal Garage, under the style of the Colonial Rush Seat Shop. He has also opened a steam auto laundry, an electric auto spraying and painting shop at the same location under the style of the Van Airbrush Co., Jacob Fisher, recently of Grand Rapids, being his partner in the latter business. Saginaw—A_ substantial interest in the capital stock of the Modart Corset Co., has been purchased by the H. W. Gossard Co,, of Chicago. The identity and individuality of Modart Corset Co. will not only be continued, but will be expanded. It will operate as a separate and independent entity, much the same as the subsidiaries of the General Motors Corporation operate and compete with one another. The financial position of Modart is one of the strongest among manufacturers in the industry. Actual cash in bank ie $176,834.03—more than seven times its total liabilities (except capital) of $24,- 907.28. Its total current assets are $499,401.33, or twenty times its total liabilities. —_—_+-»—___ The right of a tenant to every inch of space he contracts for has been sharply emphasized by a decision ren- dered in a municipal court in New York City. The owner of a building on St. Nicholas avenue, after renting part of it to a storekeeper, undertook to alter the premises against the ex- pressed wish of the tenant. When the alterations were completed the tenant found that the shop’s floor space had been narrowed by six inches and brought suit. The tenant’s lease call- ed for a rental of $6,500 a year and had about seven and a half years to run. The jury found that the alterations had been made without the consent of the tenant. The rent for the remainder or the lease, amounting to nearly $50,000, was therefore suspended. The de- cision estabishes the precedent that if a tenant is deprived of even a half- foot of the space he contracts for such deprivation amounts to a partial evic- tion and, though he may refuse to be wholly evicted, he need not pay any rent during the full term of his lease/ —__222___ In a Republic like ours the people are the Government, and if they cannot secure perfection in their own economic life, it is altogether improbable that the Government can secure it for them. The same human nature which presid- ed over private enterprise must be em- ployed for public action. It is very difficult to reconcile the American ideal of a sovereign people capable of own- ing and managing their own Govern- ment with an inability to own and manage their own business. No doubt there are certain municipalities where some public utilities have been man- aged through public ownership with a creditable success, but this is very dif- ferent from a proposal that the Na- tional Government should take over railroads and other public utilities. President Coolidge, ‘ 2 > < A) > 4 = + ~ Fi ’ i 4 : » | is « y + rene? | September 21, 1927 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.75 and beet granulated at 6.65. Tea—Almost the only weakness in tea for the week has been in Formosas, which are expected to be in larger pro- duction than was originally anticipated. Formosas have therefore developed a little weakness since the last report. The market as to everything else, in- cluding Congous, which are now be- low replacement value, and Ceylons, Indias and Javas are strong. The general demand for tea is fair. Coffee—The market for all grades of Rio and Santos coffee continues to work downward and already the list is probably one-quarter cent lower than it was last week. The cause is the same which has already been called at- tention to, namely, the prospect of the excessive crop, which Brazil may not be able to handle adequately. Milds remain unchanged for the week. The jobbing market for roasted coffee is in moderate demand, without incident. uate in the week the market strength- ened slightly. Canned Fruits — Considerable busi- ness has been done in California can- ned fruits. In peaches, canners could have booked more orders had they been willing to do so. Because of the improved average quality this season there promises to be more choice grade fruit than other types, and, knowing this, buying has been centered on low grades, especially in No. 10 cans. The voluntary reduction in the output and the likelihood of shortages in some grades later on makes it appear prob- able that it will be hard to get assort- ments when distributors are in need of them. There is a strong undertone in pears and, in fact, all of the fruit items, includng the Eastern products. such as apples. Some Eastern apple canners are unwilling to quote futures, as they are faced with the prospect of paying $2 a hundred for raw material, against a price of 85c last year. Canned Vegetables — Conditions in the vegetable market have also chang- ed for the better. Tomatoes have not been radically boosted, but there has been livelier buying at going quota- tions. Stringless beans have been de- cidedly firm and are sparingly offered, while limas have been on the advance. A greatly reduced pack of both sorts is anticipated. The corn question has not been decided, as packing in some of the Northern States has only fairly started, while in the more Southerly sections canners have gained firmness as the season advanced. There is no cheap corn available cut of the new pack and the lowest quotation is only a fraction under $1. Attention in peas is concentrated in some of the standard grades, as it is believed that there will be a shortage of this type. Fancy peas and even extra standards are not so much wanted, but there is no shading of prices of such packs. Dried Fruits—California prunes have begun to move at a lively rate to the retailer and jobbers have booked a considerable volume of business for delivery of new crop during October, November and December. The out- lets, already established, make it ap- MICHIGAN TRADESMAN pear that they have insufficiently cov- ered, even though they may have bought good sized blocks. The spot market is understocked with the larger sizes, on which the demand is pretty well concentrated. There is little de- mand for small prunes, even though they are dirt cheap. It is this end of the crop which may cause trouble in liquidation, and many operators al- ready are of the opinion that California prune distribution can be profitably and successfully handled if small prunes are not shipped. They are not needed, because there are plenty of the large counts and the latter are so reasonable that consumers would rath- er pay the difference. Raisin distribu- tors are passing through the transition from old to new crop and at present the Assocation is the main source of supply, as it has carryover, whereas independents have been concentrating on new goods. There are light sup- plies of Thompsons here, both pack- age and bulk, which are held firmly. Few of the independent package Thompsons remain. Most of the busi- ness is concentrated in Sun-Maid, Nec- tars and Thompsons. There has been a better call for midgets because of the advancing currant market. Currants have been on the upgrade in Greece during the past week and jobbers have been forced to revise their prices up- ward on goods for prompt delivery. A shortage in the crop abroad has caused packers to revise their selling ideas. Importers and_ distributors have been opposed to radical advances, as they do not want to see currants go out of line with raisins, which are cheap this season. Peaches and apri- cots are receiving more jobbing atten- tion, but nether is in brisk demand. Trading has been increased by buying on the spot for later use, since spot offerings have been relatively cheaper than new packs on the Coast. The local market is lc higher on peaches and %c on apricots. Fancy Blenheim apricots on the Coast have been firm- er and are now being held at 19c. Canned Fish—Alaska salmon is as firmly regarded as ever, following the publication of the official pack figures to Sept. 1, showing that the predictions of a short outturn of pinks had been realized. There are no cheap pinks to be had and, while new pack are be- ginning to reach jobbing centers, they are absorbed without disturbing prices. Reds are quiet, but are not shaded. Maine sardines have not been packed in quantity and as the season is late it looks more and more as if the pack this year would be one of the smallest in several years. Shrimp canners are not offering freely, since they have orders on their books which they have not filled and it may be several weeks before they catch up. Tuna fish is scarce in all positions. Beans and Peas—The market for all varieties of dried beans is very dull. Prices are about where they were a week ago. California limas, however, are somewhat scarce and firm. Pea beans and red kidneys are dull and weak. Dried peas show no demand and more or less weakness. (Cheese—Demand for cheese is fair with a firm market, due to light offer- ings. Salt Fish—Mackerel is in much bet- ter demand than it was, especially to wholesalers who are stocking up for fall business. Supplies bid fair to be rather small both for foreign mackerel and domestic and the undertone is firm. In fact, shore mackerel has ad- vanced from $2 to $4 a barrel. Syrup and Molasses—The demand for sugar syrup has not yet opened for the fall, but good business is expected. Prices are unchanged. Compound syrup is moving a little better without, however, any change in price. Molasses is unchanged and steady. The demand is fair, but will be considerably better. —_———>-2 2 Review of the Produce Market. Apples—Wealthy and Wolf River, $1.50@2 per bu. Bananas—6%4@7c per Ib. Beans—Butter, $2@2.50 per bu. Beets—$1.50 per bu. Blackberries—$3.50 per 16 qt. crate. Butter—Last week fine fresh cream- ery butter declined %c but a few days later it advanced “%c. Offerings of the highest grade butter are comparatively light and the demand is absorbing them all. Advices from Outside mar- kets are also stronger. Jobbers hold fresh packed at 43c, prints at 45c. They pay 24c for No. 1 packing stock and Ze for No. 2. Cabbage—$2.50 per 100 Ib. Carrots—$1.25 per bu. Casaba Melons—$2.50 per crate. Cauliflower—$2.25 per doz. Celery—25@60c per bunch accord- ing to size. Cocoanuts—$1.10 per doz. Cucumbers—Hot house, $1 per doz.; garden grown, $2.50 per bu. Dried Beans—Michigan jobbers are quoting as follows: € Ef Pea Beane ose $6.00 Light Red Kidney --._____-___- 6.90 Dark Red Kidney _-_-.__.______ 5.90 Eggs—The receipts of fine fresh eggs are still scarce, with the demand readily absorbing everything at prices which show an advance of 2c for the week and are firm. Undergrades of eggs have to be pushed for sale at easy prices. Local jobbers pay 37c for strictly fresh. Egg Plant—$2.25@2.50 per doz. Garlic—30c per string for Italian. Grapes — Calif. Tokays, $2.25 per crate; home grown Wordens, $2.50 per doz. for 4 lb. baskets. Green Onions—Home grown silver skins, 20c per bunch. Honey Dew Melons—$2.50 per crate. Lemons—Quotations are now as fol- lows: 900 Sunkist 2 $14.00 560 Sunkist 88. 14.00 300 Red Ball 52 13.50 S00 Red Ball 9 oo 13.50 Lettuce—In good demand on the following basis: California Iceberg, 4s, per bu. --$4.00 Outdoor leaf, per bu. ---------- 1.25 Musk Melons — Michigan Osage command $2.50 for Jumbo and $2.25 for Medium. Onions—Spanish, $2.50 for 72s and $2.75 for 50s; home grown command $2 for white and $1.75 for yellow—both 100 Ib. sack. Oranges—Fancy Sunkist California 5 Valencias continue to advance on ac- count of scarcity. Sales are now made on the following basis: 100 $9.00 16 2 9.50 00 9.75 W762 9.75 O00 10.00 MG 10.00 Oe 9.00 OBS 8.50 946 5.50 Red Ball, 75c cheaper. Peaches — Elbertas, Prolifics and Kalamazoos sell at $2@2.50 per bu. Pears—$2.50 per bu. for Bartletts. Peppers—Green, 50c per doz. Pickling Stock—Small cukes, 20c per 100; small white onions, $1.25 per 20 Ib. box. Pieplant—$1.56 per bu. for home grown. Plums—$1.25 per bu. for Burbanks or Lombards. Potatoes—The market is very light, hardly enough sales to establish a market. Poultry—Wilson & Company pay as follows this week: Heavy fowls ................4. Ge Eight fowls (2200 7 l4c Heavy Boilers (900 2 2c Licht W. LL. Broilers = 18¢ Radishes—20c per doz. bunches for home grown. Spinach—$1.25 per bu. Squash—Hubbard, 6¢ per Ib. Sweet Potatoes—$4 per bbl. for Vir- ginia. Tomatoes—75c per % bu. baskets. Veal Calves—Wilson & Company pay as follows: Raney 6 20¢ Ceod 19¢ Medium .2. 18c Pode l4c Watermelons—45@65c for Georgia stock. —_—_—_++ <-> __. Beware of a Bogus Collector. The Tradesman is in receipt of a letter from the Cady Candy Co., stating that it recently paid a man whose sig- nature might be B. Ramaw or B. P. Dameiu, a subscription account and that he receipted an invoice recently received by the Cady Co. from the Tradesman. No one by this name was ever con- nected with the Tradesman in any capacity and the fellow is certainly an imposter and should be apprehended and arrested. The Trdaesman will go the limit in securing the punishment of such a crook. Any one knowing of the where- abouts or identity of this man will con- fer a great favor by wiring the Trades- man office at our expense at once. ——_—__+- +. L. H. Fuller of Manistee, renews his subscription to the Tradesman and says: “The Tradesman is a good pa- per for the salesman as well as the merchant.” ——-_+ > 2 C. I. Richards dealer in general mer- chandise at Davison, renews his sub- scription to the Tradesman and writes, “We find it a very profitable paper.” > oe The best way to get anywhere ‘s to start from where you stand, MICHIGAN TRADESMAN September 21, 1927 Limited Market Being Changed By Advertising. How a imited market—that of any “Naborhood Grocer,’ for example— can be changed by well planned, per- sistent advertising, is demonstrated by the results of the India tea campaign. Speaking in the spring of 1926, Sir Charles Higham, to tea campaign owes its origin, said: “In two years advertising has increased India tea consumption from four mil- lion to seventeen million pounds.” He was speaking of the United States, be- cause Canada always has been much more of a tea drinking country. Such a result is of tremendous sig- nificance. It would be in any line 3ut here is a market the total of which has not increased at all. In fact, im- ports of all teas to June 30, 1927, were 500,000 pounds less than in 1926. With population increasing every year, this means an actual falling off; but the imports of India teas in 1927 were al- most 3,000,000 pounds greater than in 1926. Retailers are so apt not to see their opportunities that these tea facts should help us greatly. So often re- tailers talk this way: ‘Advertising? No, there is no chaice for me there. You see, there are just so many people whom the India in my district and there are so many stores. Each of us can get about so much. And if I push trade, Jones will push also, and so will Smith and 3rown. In the end, therefore, we are all simply out our money.” But that kind of talk is all wrong from many angles. Bright advertising has produced results quoted for India teas. Inasmuch as the total imports have not increased, other teas must have lost out. They did. Ceylon dropped half a million pounds; Java lost 20000 pounds; Congou lost more than 4,000,000; Japan lost more than a million pounds; others lost lesser amounts, although the scented teas, which include the Pekoes which have been so persistently boosted of late years, show an increase of around 70,- 000 pounds. So here we find that the men who sleep while their neighbors are wake- ful are not all found in the retail gro- We also find the con- sequences of sleeping are the same in either case. For this tea market has simply been shifted around by the boosters and they are benefitting by the inactivity of their neighbors. cery business. Further, this India tea campaign has now been going on for nearly four years and the others have not awaken- ed. That is precisely what happens anywhere when a wakeful grocer gets after business. His neighbors discount his efforts and do not follow his ex- ample. So the grocers who reason as I have indicated are crossing bridges before they come to them. Actua’ experience will show in most cases that there are no bridges to cross, be- cause your neighbors probably will re- main asleep permanently. 3ut there is another idea to be ex- ploded. Years ago it was debated whether advertising simply shifted market or whether it actually increas- We know now that it increases business in any line wher persistently followed out. ed business. Twenty years ago California pro- duced a few tons of walnuts. The crop went begging, seldom returning growers 10c per pound. Walnuts were a holiday specialty. Any left after Christmas were liable to be a tota’ loss. Quality was indifferent.. Choice nuts were imported and they were not so choice at that. Advertising has changed walnuts in- to a year round seller. Production ten years ago had increased to the then high figure of 9,000 to 12,000 tons Last year it was a low figure of 15,00G tons. Prospects this year are for around 40,000 tons. A fair average now may be around 27,000 tons. And we all know what producers get now Imported walnuts are about out of thq market now and our home production is vastly superior in quality. All this is primarily the result of selling by ad- vertising. Other improved conditions have resulted from the widened sales outlet provided by advertising. The retailer objects: “I have nothing to advertise.” He means he has ne specially low prices to quote—what he calls “specials.” But observe that wal- nuts sell much higher now that pro- duction has increased many fold Nothing “special” about walnut prices is there? The one-time sale of force cars did not slow up Buicks or Cad- And the process of advertising There is no mystery illacs. is very s_mple. about it. Here are some rules evolved by one successful advertiser: “When you have a message to utter, do not teil it unless you believe it is absolutely true. When you know that and when you feel that way, then “Tell it faithfully; tell it simply; tel! it in large type; tell it fearlessly; but above all, tell it truthfully. “If your message is addressed tc women and you seek their confidence and want their respect, tell it with boldness, but with delicacy; “Remember that the public is your best friend; remember that the public is as knowing as the smartest member of it. Then tell it unceasingly. Make 2 Make. a lasting adver- “Seize the opportunity. favorable impression. impress on. Advertise your tising.”’ Nobody should be confused by such directions. Advertising is not merely printed words. Advertising is any words you use anyway to make known your business and your offerings tc the public. Advertising is, perhaps, most effectively done when it is done by word of mouth—you telling your customer directly about the good things you have and the exceptiona! service you render. “Advertise your advertising.” May- be that sounds far fetched. Neverthe- less, it is easy to say “We advertise.” You can say “We advertise only such goods as we know will satisfy.” You can say this personally or you can print it. It is in itself most effective advertising, because—whether we real- ize it or not—the public to-day is sold on advertising. The public gains ex- tra confidence in any merchant whose advertising it sees or hears about. But vastly more important is ‘“Re- member that the public is as knowing as the smartest member of it.” A bright young man in a Chicago —— — a, A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan MICHIGAN BELL TELEPHONE CO. Oe Suggests a Telephone Night for the Young Folks Away at School Oe You can experience the pleasure of talking regularly with the son or daugh- ter attending school, although they are far away. Establish a certain night of the week as Telephone Home Night, where they can place a call for the home telephone number. Such a call is known as a Station-to- Station call, and costs appreciably less than a call placed for a Particular Per- son. It is the kind of call to make when you are reasonably certain the person to whom you wish to talk will answer the telephone or can be called to it quickly. In placing a Station-to-Station call, if you do not know the number, say to theLong Distance Operator, forinstance, “I want Mr. John Smith’s residence, 250 Sayre Street, Lansing, Michigan.” Be sure that you do not specify to the operator that she call any particular person. A call placed for a particular person is known as a Person-to- Person call, and costs more than a Station-to-Station call. There are reduced Evening rates on Station-to-Station calls, from 7:00 p. m. to 8:30 p. m., with further reduction during the Night rate period, 8:30 p. m. to 4:30 a. m. ‘ 2 * < $ » q » s “ 7 il 4 ) ne cas “2 signs Sas September 21, 1927 wholesale grocery house got an en- quiry from Butte for large and mam- moth olives. The price limit indicated by the enquirer led him to think that the Butte merchant was not well post- ed on sizes. “What do they know of fancy groceries way out there in Mon- tana?” he thought. So he raised all] his sizes one notch in making quota- tions. In due time he got an order for a cask of mammoths. -They were ship- ped and promptly rejected. The ground for rejection was that they were not true mammoths and the mer- chant went into detail as to sizes in making his report. When the big boss learned of the incident he called the young man in on the carpet and learn- ed the story. He was kind, but im- pressive. “In selling goods,” he said, “always go on the assumption that the other fellow knows as much as you do about grade and qualities. That's busi- ness. It is also good faith. It is the only policy that wins in the long run.” Speaking of tea: If you float out teas of two or three grades you will always find the best value comes to the top in consumer preference. That means that public judgment is sound. It shows that the wise merchant real- izes that the only policy is to treat the public in good faith always. And the final word is: There is no such thing as a limit to what you can accomplish by way of increased trade through advertising. Paul Findlay. —_+ 2. When on Your Way, See Onaway. Onaway, Sept. 20—The © slogan adopted by the Normal school staff under the supervision of Mrs. E. G. Teffts is “Knock a Burdock a Day.” The class has made some wonderful inroads on some of the rank growths of this unsightly weed, so common to alleys and vacant lots, and the im- provement made at this early date is quite noticeable. There are many branches to education, subjects not contained in the regular text books and civic pride is a very important one. Hats off to the Normal class. Patriotic parades and displays are all right and should be encouraged among school children, but the event often creates litter and a muss that is left for the other fellow to clean up. This is a duty that should be distributed amons the younger class in general thereby teaching them to at least re- move as much dirt as they have made. The trend now, however, seems to be to scatter everything haphazard and escape the responsibility of cleaning up. Under the direction of E. B. Platt, manager of the Onaway-Alpena Tele- phone Co., a survey of the entire sys- tem is being made, preparatory to the installation of new equipment and gen- eral improvements. There is nothing that will compare with the work of the beavers and the tourists are greatly interested in ob- serving their workings. Adjacent 10 the Onaway State park is probably the largest colony of beavers in the State. Their dam extends up into the woods and is nearly a mile in length, flood- ing a vast area along the Rainy river. The little animals have ‘become so numerous that the State Department of Conservation is considering selling beavers for propagation purposes and individuals will probably be able to realize a good profit from them. Late arrivals are pouring in and taking advantage of the duck hunting. Game is quite plentiful in this section and with favorable fall weather this will be a Mecca for the sportsmen. If “variety is the spice of life,’ the weather last week was pretty well MICHIGAN TRADESMAN seasoned with spice. Radical changes of temperature, dropping from 86 to 56 inside of ten hours, ought to be variety enough for any one. Up to this writing no snow drifts have been encountered, although snow flakes have been reported. The Presque Isle Hotel has been purchased by Mr. Clark, proprietor of the Huron House. The building is receiving many added improvements and repairs and under the management of Mr. Clark and his able wife the public will be assured of good: service. Squire Signal. ——_+-22s Better Ties Sought. The demand in men’s ties is stead- ily favoring the better grade merchan- dise. He says that volume business this year is being done in ties to re- tail at $1.50, although there is still a large demand for merchandise to re- tail at $1 and 89 cents, respectively. “Compared to only a few years ago,” this manufacturer continued, “the in- crease in the demand for better grade There was a time, not so long ago, when many retailers bought only a handful of ties to sell above $1. Now these same stores buy a very large percentage of such mer- chandise. In fact, ties to retail up to $3.50 and $5 are not selling scantily by any means. “This development is in line with the general improvement in consumer buying of men’s accessories. Better silks are wanted, more exclusive, taste- ful patterns are sought and consumers are apparently willing to pay a price for their selections. In my opinion the efforts of the specialty and chain stores to educate consumers to a high- er grade of merchandise have been well worth while. The insistent dwell- ing of such stores on the taste and sophistication of their merchandise has spread through the country.” In mufflers too, this executive said, there has been a similar increase in favor for higher grade merchandise. “Last year,” he said, “the muffler buy- ing by consumers was the best ever, silk reefers and squares largely replac- ing woolen merchandise. In my opin- ion there will be another good: season this Fall and Winter for similar mer- chandise.” scarfs is striking. —__+->2 Falling Down. If you would have it out with fate, If you would win the day, If you would enter in the gate Where victors lead the way, If you are strong and there’s no trace Of weakness when things frown, The chances are you'll win the race If you don’t fall down. If you’re determined to succeed Thouh failures block the way, But giving them but little heed Fight on as best you may; If you ‘go to it’? with a will Though fate still seems to frown You'll stop the grinding of its mill If you don’t fall down. If in it all the battle scars And callouses may show They may be making ‘neath the stars The man we're proud to know. And you may win the needed gold And honor and renown With character, the wealth untold If you don’t fall down. There can no failure come to you, You'll win out every time, There’s something in the dare to do That’s in itself sublime. The joy of life’s in doing things While the effort gilds its crown, You'll have the joy that service brings If you don’t fall down. L. B. Mitchell. —>->—___ Friendship built on business is a man’s best asset, but business built on friendship is a broken reed. ays ~ * - . RRA AS we Our Reputation Has Been Earned The finest ingredients obtainable, made in an im- maculately clean factory, with the greatest care have given Mueller Products their enviable reputation. Here is the entire Mueller family— Mueller’s Macaroni Elbow Macaroni Spaghetti Egg Noodles Eggs Alphabets Egg Vermicelli Cooked Spaghetti In a Sauce of Luscious Ingredients Ween ————— MICHIGAN TRADESMAN September 21, 1927 DISPOSING OF A FORTUNE. The question of how to dispose of a fortune is a rather remote problem for most of us. If certain premises are granted it is an interesting subject for conjecture, but at best one’s interest To an increas- men, however, the problem has become very serious. In an article in the Century Silas Bent relates the trials and tribulations of those who do not quite know what to do with their excess millions. There are countless examples of fu- tile philanthropies in which immense sums have been tied up in bequests which have now lost their usefulness but which are strictly defined by the dead hand of the law. Mr. Bent cites the case of two orphanages in Phila- delphia for the children of victims of Their annual in- come from an aggregate endowment of $8,000,000 is $400,000, and together they can assemble only 114 chldren. Then there is the man who left his If he had examined the situation he would have found that there are 127 almshouses in the United States without a single pensioner. When Robert Richard Randall, a Contemporary of Alexander Hamilton, whom he consulted about his will, died he left an estate valued at $25,000 to provide a refuge for sailors in their old age. Because the farm land that was the bulk of his estate is now bounded by Fourth and Fifth aveneus, New York, the income from this prop- erty runs to over a million dollars a year, Snug Harbor, on Staten Island, says Mr. Bent, finds it impossible to spend all its funds on the hundred beneficiaries it has at- tracted to the refuge. The fund is a white elephant on the hands of the trustee because the old-fashioned sailor for whom Randall felt so much sym- pathy has almost disappeared. The problem of giving away money can only be academic. ing number of railroad accidents. money for an almshouse. and Sailors is being solved to-day by the establish- ment of philanthropic foundations whose founders are profiting bv the past in making the terms of their wills so elasttic that the use of the money adapted to changing circum- stances. The Russell Sage and Rocke- feller Foundations, the General Edu- cation Board, the Milbank and Com- monwealth funds have been established for general rather than specific char- itable causes and. are not necessarily perpetual in that the trustees may distribute the principal as well as the interest. Yet even to-day the problem has not been entirely solved. Frederick P. Keppel, president of the Carnegie Foundation, has not hesistated to point out the dangers which beset such agencies, which, he says, are “still in can be the experimental stage.” Giving away money, according to Mr. Bent, is our biggest but by no means our most efficient industry. He has a certain sympathy for those who are burdened with fortunes and faced by such perplexing problems when the time comes for them to choose “be- tween the devil of entail and the deep blue sea of foundation.” He feels that they may wish they didn’t It is a difficult perhaps have all that money. and interesting question, the import- ance of which may be gauged by the impressive figure of fifteen billion dol- lars, which represents the total wealth of our public trusts, foundations, edu- cational institutions and religious and benevolent organizations. PRESERVED FOODS TRADE. Fall will be ushered in under more favorable conditions than have con- fronted the canned food and dried fruit distributing trade in several years. There are dark spots on the horizon and numerous problems are as yet un- solved, but, taking both products, the outlook is generally classed as favor- able for a profitable liquidation of the visible food supplies, for the reason that prices have been scaled down to what appears to be a minimum which means no handicaps to heavy consum- er demand, while wholesalers and re- tailers have made no extensive pur- chases which show actual or probable losses. From what has occurred in commodity price trend the move- ment lately has been upward. Mer- chants have no extensive commitments and, in canned foods, face the prospect of a greater likelihood of shortages than of overproduction. The supply of prunes and raisins is the largest which has confronted the trade, but the differential in prices compared with recent years is in favor of heavy Iquidation from the moment new packs are placed on the market. Another factor is the shortage in the fruit crops which compete with these products, prunes. Fresh, canned and evaporated apples will likely rule high, as one of the shortest especially crops in years is on the trees. Prunes can and will be featured at retail throughout the country at prices which act as automatic salesmen for the crop. That there is more confidence shown in the situation is evidenced by the in- trading. Buying orders for staples of all sorts are more creased volume of numerous; they represent a wider field of activity, as interior points are send- ing in more requests for foods and the individual Those who watch the situation closely are of the opinon that the average buyer con- siders that it is safer now to operate than at any time this year. Acquiring merchandise is considered not only necessary but imperative in order to round out stocks while there is still opportunity to secure the proper as- sortments. No doubt, too, buyers have come to the conclusion that it is folly to purchase every few days, only to repeat the order for similar prod- ucts. There is enough stability to values to induce them to expand their operations for longer periods ahead. Quite plainly the market is getting out of its narrow rut of daily buying in pickups. orders are larger. COTTON QUOTATIONS. Some rather violent shifts in cotton quotations during the past week served to show the nervous state of mind of those operating.. Changes of tempera- ture and other incidents were seized hold of to hoist or depress prices. The Census figures showing a large con- sumption of cotton in domestic mills were used to bring about a forty-five point rise in one day. On another, the offhand prediction from Washington that prices would probably be lower later on caused a drop of a hundred points and a wild protest against such prophecies. The odd thing about this was that similar prediction from the same source a month earlier passed almost unnoticed. Operators are all at sea. While a number of them are betting that the new crop will be under 12,000,000 bales, they are really not feeling sure that it will not exceed a million and a half bales more. The ginning figures have been quite large, but this has no particular value as a gauge at this time of year. Actual buying by the mills continues to be very restricted, the managers having no confidence that anything like pres- ent prices will last. There are some evidences of an accumulation of stocks of certain kinds of fabrics, but there is no unwieldy surplus of any, while there is a decided paucity of some fabrics in good demand. What policy to adopt is something of a problem to the mill men. prices on practically every construc- tion of gray goods and of finished fabrics, as well as on flannels, knit goods and other products. Buyers are not ready, in many instances, to meet the new prices, while the mills are not prepared to guarantee them far ahead. In denims a price of 19 cents was fixed for the last quarter of the year. This is regarded as conservative, al- though it is on the basis of about 42 cents per pound, which permits a larg- er margin than was the case at this time last year, when denims sold at 15% cents. Orders for the goods came in quite briskly and the principal maker of them withdrew them from sale in two days. They have raised WOOLS AND WOOLENS. Nothing very surprising has come out of the auction sale of wools at London which began last week and is still in progress. At the opening the reports were that prices ranged from par to 5 per cent., above as com- This has become a stereotyped expression in connection with such sales. Subse- quent reports told of a number of withdrawals of offerings because the upset prices could not be obtained. It seems fairly evident that a free and unrestricted sale would result in low- ering price levels. In this country there continues a fair demand for domestic wools, with sellers frequently holding out for prices which buyers will not meet. The mills are quite active in filling orders, although the reordering for spring is not yet up to expectations. Latterly there has been something of a lull, due to the desire of clothing manufacturers to get concessions in prices, as well as to the delay the lat- ter are having in hearing from their customers. A number of summer lines of clothing were opened during the past week, but not much business has been booked. Deliveries are being made on women’s wear fabrics for fall, while some orders are coming in for spring. There are still a number of pared with the previous sale. lines to be opened for the last-men- tioned season, but there appears to be no hurry on the part of either mills or purchasers to expedite them. Cut- ters-up believe their best policy is to not buy the fabrics until just before the garment buyers are ready to op- erate. RAW SILK AND RAYON. It has again been found necessary for the Japanese government to aid the producers of raw silk by advances of funds. The silk industry is the mainstay of Japan’s export trade and any mishap to it would be most seri- ously felt. Without government aid, this year as well as last, prices would be pushed down to the pent where the industry wovld ve run at a loss. This appears singular, too, in view of the fact that silk goods have maintained a supremacy in selling in this country, which is Japan’s principal customer tor the raw material. Prices have shown a tendency to decline, although they are still very much above pre-war levels. A contributng cause to this things is, undoubtedly, the extending use of rayon. It is only a since that substance became an important factor among the textile fibers. Yet, so great has been the favor accorded to it that there is now about double as much of it used in this country as there is of raw silk. Rayon has the advantage that it can be produced in any quantities as want- ed and the supply is not contngent on weather or any other variable condi- tion. Another advantage is that it is comparatively cheap and that the price can be kept fairly uniform from year to year. While lacking in many of the qualities which give cocoon silk its supremacy among textile fibers, it still has some which have made its use as a substitute quite general. The case is somewhat akin to that of mercerized cotton, replaced flax in state of few years ago which has many instances. DRY GOODS SITUATION. Mercantile business at the time is fitful. In the primary markets there is considerable activity in certain lines, while others are rather quiescent. Quick shifts in prices have had a tendency to upset the views of buyers who are desirous of continuing their piecemeal method of purchasing. While there is more stability in the prices of made-up gar- ments, yet there is no especial eager- ness to buy for anything beyond im- mediate needs. The proportion of those buying for basement and other quick sales and of those after inexpen- sive goods in general still continues quite large. The hot spell had the ef- fect of slowing up consumer buying to some extent, but this is regarded merely as temporary. General condi- tions are becoming clearer all over the country and are of a kind to inspire confidence in a good fall and winter season. Prelimnary buying thus far points in the same direction, which is encouraging to all with wares to sell. somewhat spotty and A Now is the time to save some of that not air for the cold days that are com'ng, a. a . ei) ar ” . 3 } P » i) fe a ¥ , . : - r i ‘ i ' ? i i . { - F * i i t re I ar September 21, 1927 OUT AROUND. Things Seen and Heard on a Week End Trip. Last week Out Around called us to Newaygo. The first stop was at Kent City, where I made a brief call on my old companion in arms, John Cum- mins and the son of my life-long friend, the late J. T. Perham. At Sparta I stopped long enough to give a valued patron a report on an automobile accident insurance com- pany which does not look very good to me. A careful reading of the policy issued by the company would convince any man that the protection accorded by the policy is very meager. The company charges a membership fee and apparently does business on the reciprocal plan. In the event of dis- aster an assessment would undoubtedly be in order. addressed the follows: “Fellow stockholders, we have had a very unfortunate experience during the past year. We have lost a large amount of money. If we were to read you our report and it should get to the ears of the mercantile agencies, our credit would be seriously impaired. I am going to ask you to adjourn this meeting six months in hopes we can make you a different kind of a report.” The suggestion was adopted and the stockholders wended their way home- ward, disgusted. Within a few days they were waited on by a henchman of Uncle Jimmy, who offered to buy their stock at 50 cents on the dollar. Most of them accepted the offer, only to learn that at the adjourned meeting the directors announced a dividend of 50 per cent., representing the profit of the yearly period which Uncle Jimmy had assured them was so disastrous. To ease his Uncle Jimmy erected a church edifice and presented it to the Baptist denomination. While in Newaygo I learned that Clarence E. Biglow, who recently ac- quired the Consolidated Chemical Co. from Wm. J. Page, has purchased four additional cottages at Hess Lake this summer. Clarence has been a cottage owner on this resort for many years, but never undertook to acquire lake frontage until disappointed and conscience along wholesale lines this season. In returning home, I was advised by the landord of the Valley Inn, at Newaygo, to take M-82, in order to have many beautiful views of Mus- kegon River. I caught a glimpse of the river in the outskirts of Newaygo and again when we reached Croton dam, but narry as much as a transcient glance of that famous stream anywhere Landlord Manning sells a very appetising decoction which he calls Lindbergh highball, but it failed to affect me so I could see water where water didn’t exist. There are few finer vistas in Mich- else on the route. igan than the mill pond, dam and village of Croton, viewed from the top of the hill approaching the dam from the East. I distinctly recall the original village, which is now covered by many feet of water, but it never had the attraction the present village affords, because it lacked the back- ground of a large body of water. The drive over the narrow strip of land be- tween the two ponds is always ex- hilarating and enjoyable. I followed M-82 down to Ensley Center, where I had the pleasure of adding John DeBlaay to our list of readers. The store now conducted by Mr. DeBlaay was occupied nearly for- ty years by the late George F. Cook, who was one of the best merchants I ever had the pleasure of knowing. Mr. Cook was a devout reader of the Tradesman and I have more than a doz- en letters in my files in which he volun- tarily stated that much of his success as a merchant and his standing as a business man were due to the timely hints and friendly advice he received from the Tradesman. I hope to see his successor achieve equal prominence in the mercantile world. He has an outstanding example before him. All he has to do is to do as Mr. Cook did and he will reap the reward. Of course, his customers are not tied to him by lack of rapid transportation, as Mr. Cook’s customers were, but he can get in his supplies much easier and cheap- er than Mr. Cook could and he need not buy in such large quantities. To me it looks as though the advantages and disadvantages of the present, as cmpared with thirty years ago, are just about equal. I then undertook to reach the cement on US131, but found the road closed between Sand Lake and Cedar Springs. This meant a dusty detour over old M13 for seven miles, during which time I caught myself saying things about the men who close so heavily a traveled road as US131 without giv- ing the traveling public due warning. I could just as well have returned on M37 and had cement all the way for the thirty-eight miles from Newaygo to Grand Rapids. There are some problems I never expect to solve in this world. One of them is the clan- destine actions of road commissions in treating the public as though it had no rights which road managers are bound to respect. My Out Around Saturday was sad- dened by the thought that the earthly remains of one of my most steadfast friends for fifty years lay cold in death at his stately mansion on Fulton street hill, awaiting the final word of the preacher and the final act of the sexton on Monday afternoon. My life touched that of Mr. Sligh at many angles, but in nothing were we more in accord than in his long cherished plan to erect and equip a hospital for children, giving especial attention to orthopedic cases. Mr. Sligh made a careful canvas of the city and ascertained that we have 800 chil- dren with crooked limbs — defects which can easily be remedied by skill- ful surgical treatment. He visited all the leading orthopedic hospitals of this country and Europe, including the orig- 9 inal hospital for handling this class of cases established in this country by the father of Theodore Roosevelt. He decided some years ago to devote a portion of his enormous fortune to this cause and made his plans with great care and thoroughness. About ten years ago he placed a sum in the custody of the Grand Rapids Trust Co. which in ten years would amount to $500.000 to be turned over to the He deeded fourteen acres of land in the Northern part of the city as a suitable location for his institution. hospital as an endowment. He had plans pre- pared by one of the first hospital archi- tects of the country. The plans pro- vided for a central building which would contain a heating plant and fur- nish headquarters for such additions to his main hospital as he could in- duce his friends to provide. A wealthy lady of this city arranged to build a wing which would provide accommo- women of dations and treatment for poor circumstances in cases of child birth. A gentleman of the city ar- ranged to devote a portion of his-for- tune to the construction and equip- ment of a wing to be devoted to the treatment of needy cases of blinaness and impending blindness. Other nego- tiations of similar character were in progress when the Kent Medical So- ciety jumped into the situation, at the behest of the hospitals already in ex- istence, and condemned the project as unnecessary and undesirable. I never met with a greater abuse of power and a nastier spirit of selfishness than this action, which is now disowned by every physician of any prominence have talked. Previous to this action by the medical profes- with whom I sion, representatives of all of the city hospitals devoted hours—I might say days and still be within the bounds of truth—to induce Mr. Sligh to de- vote the money he had decided to be- stow on his hospital to the hospitals already in He could not comply with their demands because he had worked out his own plans with such infinite care that he felt he was entitled to the credit and satisfaction existence. such an institution would give him and the good it would do the public. Be- cause he insisted on doing things his way, the to the assistance of the hospitals and under- own doctors came took to destroy the project solely from a selfish standpoint. Mr. Sligh was amazed and disheartened at such an exhibition of meanness on the part of should have been the first to welcome any attempt to lessen the men who suffering of people who cannot pay present hospital prices; but he im- mediately revised his plans and start- ed in on another tack. I am not at liberty to revised plans were, but I think his will will state what those make disclosures along that line which will put the hospital authorities and medical gentlemen of Grand Rapids to shame for their unpatriotic, unprofes- sional and utterly cruel action. I am in receipt of a letter from G. H. Sutherland, editor and owner of the Ludington Daily News, in the course of which he says: “We are taking up your suggestion 10 > regarding improving the lake front. It needs it.” That settles it. Mr. Sutherland has a way of getting anything he goes after. I shall watch his method of achievement and the progress of the undertaking with much pleasure and satisfaction. In the meantime I ask my mercantile friends in Ludington to support Editor Sutherland in all he does along this line, because it will tend to give Ludington a fresh im- petus on the onward start to greatness. E. A. Stowe. ——__+-- —____ Experience of Douglas Malloch as a Summer Resorter. Sept. 17—-We have the confidence in that everybody has, so we put four locks Muskegon, same humanity on the front door and two on the back and covered all the windows with matched lumber before we closed up the cottage to-day and called it a sea- son. Not that the furniture has any great value; it is too old to be good and not old enough to be valuable. The family silver came from Kresge’s, and the clothes we have been wearing been reliably here, we have informed, are a crime around and repeatedly and a disgrace. Our cottage is a place where you don’t have to shave if you don’t feel like it, and you seldom do. It is a place to get that last two months out of a suit and that last six weeks out of a pair of shoes. It is a place wade out and grab a gunnel and not care about the If your wife thinks it is a place idea of a where you can pants. to wear your best collars, shirts and ties, and what goes with them, a place to do just what you would have done if you stayed at home, then you have sadly neglected her education. But the hoodlums don’t give you credit for much common sense, so they like to bust into cottages after their owners have gone home. Our idea of a squirrel is something to feed and pet, Much of the deviltry is done by boys, because and theirs something to kill. the authorities have never discovered that the place to cure crime is in the bud. If a boy is allowed to burgle on a small scale, he will soon furnish a case important enough for a sheriff to bother about. So much for that. There is another nice thing about a summer cottage that ought to interest all lumbermen: like a woman's work, especially around a cottage, it is never done. Every sea- son you can think of something that will make the place complete, but next season you can come right back and think of something more. We man- aged to keep a carpenter and a couple of helpers busy most of the summer, and if we don’t mean all that stuff about liking the sound of the hammer and the saw, then we were properly punished. Of course, a man can do a lot of tinkering himself, but this year there wasn’t time. We built a boat. The boy, being in an engineering school, drew up the plans, and Joe Klooster, well and favorably known local lum- berman, provided the specifications, and the lumber. The Brunswick-Balke people, whose factory is not so many miles away, suspended the manufac- MICHIGAN TRADESMAN ture of bowling alleys and phonographs long enough to rip ihe stuff for us, and we did the rest, after a fashion. It was a speedboat, and, except for the fact that it would not speed, may be considered a success. Anyway, it in- creased our merchant marine to a flotilla, and next year we shall hope to make it a fleet. Judge Oosterbaan, father of the famous Bennie, which is the way the family spells it, came out one night and we sat and talked over old times for two hours. And we talked about Bennie’s two brothers, both in high school and both promising athletes when they were taken away to that greater Campus beyond the everlasting hills. The judge, by the way, could not recall a single athlete, except the three boys, on either side of the family. So you never can tell. Your boy may be a great man yet, after all. About that boat: there is pine in it, and spruce, and cypress, and fir. That shows the tendency of the times. When we were a boy in this ex-sawmill town you built it out of white pine or you didn't build it. Now the average American can command the best of the forests from coast to coast, and, like the average American, he thinks nothing about it. Personally, we con- sider the lumber business the greatest business in the world, although we wouldn’t, of course, if writing were considered a business. But there are other businesses, too. A woman can walk into a grocery store and ask for articles from all the five continents, and they will be hand- ed to her. But she thinks no more of it than you do when you sit down in the morning and sip your coffee from Brazil and eat your orange from Florida or California. The grocer lays the world’s products at your door, and the druggist sells you things from un- der the hills and across the seas, and you yawn, you infinitesimal atom. AWVe spent ten weeks at “Winnetaska” most of it pounding this typewriter or shoving this fountain pen. But we did snatch time to build that boat. One night we sawed and hammered until 1 a. m. and another we painted until midnight, and so we are going home rested and refreshed, and feeling much fitter and finer, we are sure, than if we had sat around a hot hotel in a tux and played bridge, which, by the way, we consider the poorest card game ever invented, since we haven’t the in- telligence to learn it. Some time we would like to write our opinion of bridge, but it wouldn’t do to do it on a hot day. So we are going home, or leaving it, and hope to see you soon in yours.— American Lumberman. Velvet Coats Now Featured. The widespread popularity of vel- vets for dresses has led to the use of these fabrics for coats. The garments are fur trimmed and designed to pro- vide a “velvet ensemble” for the wom- an who wishes to match both coat and dress. Confidence was expressed re- -cently that the merchandise would sell well, although the coats would not be a volume proposition to the extent that suede and tweed garments are. Black is the shade most wanted in the coats, Some Early Mysteries of the Pine Woods. Grandville, Sept. 20—There were many mysteries of the Northwoods in an early day that were never solved. Mysteries then were as inexplicable as they are to-day, with less facilities for solving them. When a boy I have been startled to my very toes at the shrill shriek of a screech owl. This while threading the depths of a dense forest in search ot cows. Nothing can be more hideaus than the screech of this owl remind- ing one of a dozen wildcats letting loose at once. Between Newaygo and Pridgeton, seventy years ago, lay an impenetrable forest. At night, the darkness was intense. Mr. Gay, living near the edge of this woods on the top of the high bluff overlooking the Muskegon at Bridgeton, was startled one night at the loud screams of human tongues and the sullen rumble of wagon wheels. Gav seized a lantern and ran into the woods to meet a team and wagon flying down the road at the wildest speed. Halting, the driver announced that two men on the rear seat had been attacked by a panther. Mr. Gay went on up the road until a pair of gleaming fiery eyeballs met his gaze, the eyes of the panther that had leaped from an _ overhanging branch of a tree directly upon one of the men. The settler’s light so fascin- ated the animal that he got within close range before the creature fled and he solemnly averred that it was certainly a panther. The man assaulted was taken into the settler’s house, a bad wound on the head dressed, and everything done possible, after which the wagon with its three men went on to the tavern, half a mile away, where they put up for the night. The next day the settlement rung with the story of the panther’s assault on the travelers. There had certainly been an assault from some animal, whether a panther or not, and the whole country round about thrilled with the story. Indians as well as whites sought the woods with the idea of giving that panther his quietus, but said animal was never captured or killed. Was it really a panther? There was considerable debate on this question, which, however, was never satisfactorily settled. Since the man who had been hurt was quite talkative from over indulgence in liquor it was surmised that he might have mistaken a comparatively harm- less wildcat for a panther. At any rate no panther was ever discovered and the story of the assault remained one of the unsolved mysteries of the time. Another settler, living not far from the first mentioned, was visited by a brother-in-law from the East, who re- mained for several weeks. He was a middle-aged man and quite expert with a rifle. On several occasions this visitor went into the woods, carrying his friend’s valuable rifle in search of game. He did manage to bring down a deer, the slaughter of which was a gratifying event. One Saturday afternoon the visitor came forth, rifle in hand, and said to his brother-in-law, who was chopping wood near the kitchen door, that he was going to make it a bear this time. “All right, John,” returned the set- tler, “only return before night else you are liable to get lost in the woods.” John went down the road and dis- appeared in the forest. He did not re- turn at dark. The sister was very much worried. Her husband said the man would pull in before midnight. He did not, however, and his sister remained awake through the night. The next morning even the settler grew anxious. With another rifle September 21, 1927 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. HART BRAND CHOICE or THE LAND ee x Be SO Ry yA i, Hy i ay) e Look for the Red Heart on the Can LEE & CADY Distributor i] Hodenpyl Hardy Securities Corporation Zs A personal advisory service — Our well equipped Service Department is prepared to give ac- curate information | and sound advice to investors. Securities carefully selected to suit the needsof Banks. Institu- tions and individuals. s 231 So. La Salle Street Chicago New York Jackson Grand Rapids MR. MERCHANT 3e sure to carry a stock of Smith’s Flavoring. The flavoring that your customers like. The flavoring that is sold with a pos- itive Money Back Guarantee. A Grand Rapids Product. Smith's F lavoring Smith Flavoring Extract Co. Phone 61343 Prompt Service 4 r > i F “« * ’ fn 4 > to. — ae — ‘= ; » 3 t ‘ ‘ » . » ’ “4 < « gy 4 : ie m | a - Seah eee ae Seah eee September 21, 1927 MICHIGAN TRADESMAN 11 over his shoulder he went forth in search of his missing brother-in-law. He searched the woods half a day, then returned unrewarded. Nor did John ever come back. He had completely disappeared and with him the settler’s valuable rifle. A number of the neighbors turned out in search of the missing man, all to no purpose, however. This incident oc- curred more than seventy years ago and the brother-in-law is still missing. Another mystery of the North woods never solved. Somewhat later than this a man we will call Jobson left in the spring for Muskegon, going after money to pay off a crew of men who had worked through the winter cutting and skid- ding logs. There was no law at that time making lumbermen beholden for the price of logs cut by jobbers. Jobson got his money all right and set out on horseback for the upriver job where a score of workmen await- ed his coming for the pay for their winter's work. The logger failed to arrive. He was last seen entering the pine woods a dozen miles up the road from the Mouth and within ten miles of his camp. What became of him was never known, although it was surmised that he skipped the country with the hard earned wages of his crew as his re- ward. Search was made for Jobson, but he was never seen after entering the thick pines. Possibly he might have been waylaid and robbed, although in that case it would seem that his body would have been found. It has been a wonder to me that some novelist has not entered upon this fruitful field for romance and gotten out a thrilling tale which could easily be made up of more fact than fiction. These mysteries came under my own observation. There are many more which never have seen their way into print. There is something fascinating about the early Michigan woods which clings to one’s memory very forcibly. Old Timer. —_—_—_+-»>—___ Walter Scott said ““‘When a man has not a good reason for doing a thing, he has one good reason for letting it alone.” —_—_.—____ “A man died and left his estate to three friends, subject to one condition, namely, that in his coffin each legatee put $100 as a remembrance. tured. THE HOME found anywhere. supervision amid sanitary con it’s texture and blending is adaptable to the most rigid baking requirments. than 40 years it has been the standard o OF LILY WHITE FLOUR AS VIEWED FROM THE AIR MILL LOCATED AT PORTLAND, MICHIGAN LILY WHITE FLOUR is manufactured in the mill shown in the above photograph. is one of the most modernly equipped mills for the making of high grade flour to be LILY WHITE FLOUR is made from the choicest wheat under expert ditions that are unexcelled. LILY WHITE FLOUR through For more f comparison and if you have never used it, do so by all means and you will readily see why LILY WHITE FLOUR is “The Flour the Best Cooks Use.”’ In this mill, apart from LILY WHITE FLOUR, five other subsidiary flours are manufac- They are Rowena Buckwheat Compound, Rowena Yes Ma'am Graham, Rowena Whole Wheat, Rowena Golden G, and Rowena Pancake Flour. high honor in its respective field that LILY WHITE FLOU They may be had in convenient 5-pound sacks and may be obtained at all good grocers. VALLEY CITY MILLING COMPANY “MANUFACTURERS OF LILY WHITE FLOUR THE FLOUR THE BEST COOKS USE” Each one holds the same R holds among all other flours. This | 12 FINANCIAL Conflict Between Falling Prices and Money Stimulant. Business will continue slow during the remaining months of 1927, with those who conduct it hopeful of the future, in the opinion of Colonel Leon- ard P. Ayres, vice-president of the Cleveland Trust Co. and one of the recognized business prophets. Colonel Ayres reaches this conclu- sion for the reason that he sees two distinct sets of economic influences at work each in conflict with the other. These are the declining trend of com- modity prices which tends to slow down operations, and the injection of easy credit in abundance which tends to inspire activity always. If commodity values continue their downward course begun over a year ago, the gradual decline in the pro- duction and marketing of goods evi- dent since last spring may not lift for a time. But not everybody would agree with the Cleveland prophet that “commodity prices have given no clear indication of having terminated their long declining trend.” What he sees is “a good many individual advances” in the commodity list that will not long offset the influence for a decline elsewhere. Most authorities agree that the trend of commodity prices over the distant future will be downward but some hold that the extraordinary 1927 upturn in agricultural products, where in the in- terest of prosperity an upturn was most needed, will at least temporarily check the recession that Colonel Ayres anticipates. Nobody knows what the price trend will be in the months ahead but Colonel certainly right in his effort to figure out the probable price move- ment as a basis for a prediction on business. .From now on the price curve is likely to possess a more def- inite barometric value than before so far as business goes. When he turns to the othe side of the ledger Colonel Ayres himself ac- knowledges that in the promise of sustained easy money conditions lies an assurance of good faith in the future on the part of business men. He even goes so far as to say that “the over- abundant credit supply will probably result in still more activity and higher quotations in the security markets.” And, if that is the case, of course, the rising markets themselves will gen- erate a cheerful attitude. If the ease in bank credits persists it will stimulate business, which in turn will renew confidence in the mar- ket, which again in turn will stimulate business. That is the line of reasoning and nobody can deny the cyclical ten- dencies. A critic might ask at this point whether the plethora of credit might not stimulate commodity prices and thus remove one of the obstacles pre- dicted to keep business slow, but for this criticism Colonel Ayres has the following answer: “One cannot be so confident. how- ever, that this period of exceptionally easy credit conditions will bring about in the near future a sustained advance Ayres is MICHIGAN TRADESMAN in commodity price trends. The abund- ance of bank credit seems to have been employed in the past few years by manufacturing industries to im- prove their mechanical equipment so as to produce greater volumes of goods at less cost.” All of which is very interesting for the signs to the future which it indi- cates must be followed. How the ar- rows will point, as we come up to them around the turn in the road, remains to be seen. Paul Willard Garrett. [Copyrighted, 1927.] ——_+->—____ Duration of Low Rates Depends on F. R. Banks. Three and one-half per cent. call money on a tax settlement date is not quite as rare as a snowfall in July but its appearance on Sept. 15 this year brought as much cheer to the specula- tive markets as that meteorological phenomenon would bring to those not expecting it. Not that the market had suffered seriously from a tightening in rates as tax settlement date approached this year, but from its unseasonable low of 31%4 per cent. until a week ago, money had crept forward to 4% per cent. and the belief grew that a still further tem- porary pinch might come. Call money reached 5 per cent. a year ago at this time but it was only 4% two years ago and, more unusual still, 2 per cent. at this period in 1924. The incident is significant for the faith it inspires, in a market already excited over abnormal ease, for the weeks that lie just ahead. So long as no violent changes in the steady flow of business present themselves, bulls in the stock market are going to find easy money their most powerful in- strument to hold prices up or force them higher. In the absence of any outstanding unfavorable new develop- ment, the tradition runs, a bull mar- ket will not break for long while mon- ey stays cheap. However unfavorable signs the pessimists may see on the horizon, and however much the optimists dif- fer in their predctions on the prob- able duration of the present prosperity era, all agree that so far as the stock market goes the key to the immediate future lies in the trend of money rates. That is why every authority of con- sequence now is bending his efforts to understand the money position better and to calculate whether for a certainty the present levels will hold. Every- body knows that the season of year is at hand when demands for funds with which to move our agricultural crops multiply, and when in consequence a firming tendency for money sets in. Only moderate autumn advances now occur under conditions that before the creation of the Federal Reserve sys- tem would have brought sharp increas- es, but it cannot be denied the period of seasonal advance is here. Over against this influence for dearer rates lies a mighty instrument in the hands of the Federal Reserve banks that if used would tend to offset the tightening seasonal tendencies. It was the entrance of the Federal Reserve many banks into the market for Government securities six weeks ago that brought September 21, 1927 Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Bullding Phone 421 Detroit 2056 Buhl Bullding Chicago First National Bank Building GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE. COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Square” ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamter of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids Boston New York Chicago Denver San Francisco Los Angeles he « ug September 21, 1927 MICHIGAN TRADESMAN 13 the abnormal low rates of August. Between the end of July and Septem- ber 14 the Federal Reserve banks in- creased their holdings of Government securities from $385,000,000 to $449,- 000,000, which means that the Reserve banks six weeks ago began to pour out money in large amounts. A part of these purchases were made in anticipation of Sept. 15 maturities, so it might seem reasonable to con- clude that a satisfaction of such obliga- tions should remove any necessity for future purchases, but not nearly all of the purchases made since late July represent offsets to these maturities. Those who follow money matters now wait with eagerness for signs that will tell whether the Federal Reserve banks intend to continue or drop their buying programme for then it will be clearer whether these operations will from now on be influences for easier or dearer money. Paul Willard Garrett. [Copyrighted, 1927.) —_»>+—-—_ Debenture Carries Three-Year Stock Purchase Warrants. Speculation in the shares of a com- pany in the automobile industry is of- fered as an “added attraction” in the $1,250,000 financing of the Republic Motor Truck Co., whose issue of col- lateral trust sinking fund 6% per cent. debentures was sold this week. The debentures carry non-detachable stock-purchase warrants, entitling the holder to purchase, before June 30, 1930, shares of the capital stock of the company, represented by stock certifi- cates or voting trust certificates. If the privilege is exercised before June 30, 1928, the holder may purchase for each $1,000 bond 200 shares of stock at $5 a share; in the following twelve months the number of shares is re- duced to 160 and the price is advanced to $6.25 a share, while in the final twelve months the amount covered by the option is 130 shares and the price is $7.50. Proportionate warrants are attached to the $500 bonds. The stock sells currently slightly below $5. Proceeds of the financing are being used in connection with the acquisition of the Linn Manufacturing Corpora- tion, makers of a special type of trac- tor, a heavy hauling machine that re- sembles in design a motor truck, ex- cept that revolving tracks take the place of rear wheels. Advantages of a tractor as well as those of a motor truck are thus ob- tained, so that the machine is especially adapted to heavy hauling in road build- ing, lumbering operations, snow. re- moval and freight movement over roadless country. Although the mar- ket is necessarily more limited than that of the motor truck, sales of the Linn have not been thoroughly push- ed, and it is estimated the Republic’s distributing organization will be able quickly to increase the output, about 90 per cent. of. which in the past has been limited to New York State. The Linn-company has shown a profit for every full year of operation except 1917, while the combined state- ment of earnings for the last three years shows an average net available for interest on the debentures, before depreciation. and. taxes, of $356,104. With the extension of good roads virtually to all parts of the United States, the motor truck industry has made rapid strides in the last ten or fifteen years. Its importance in the automotive field is attested by the fact that the wholesale value of truck man- ufactures in the United States and Canada last year $433,731,169. As late as 1910 there were only about 10,000 motor trucks in use in this country, while five years later lregistrations had increased only ‘to 136,000. Registrations have increased by not less than 112,000 annually since 1916. The use of motor trucks in rural hauling has grown steadily as a result of road improvements, for the cost of operation is much less than that of horse-drawn vehicles. The Republic, which through a predecessor company has been engaged in the manufacture of motor vehicles since 1913, is one of the few exclusive truck producers that maintain a National sales and ser- vice organization. William Russell White. —_»2>——_ Postal receipts for fifty selected cities in August showed an increase of 6.60 per cent. over the corresponding month of last year, according to the Postoffice Department. Jersey City showed the largest percentage of in- crease. Postal receipts are generally accepted as an index to the business situation. The figures, therefore, are encouraging. They support an analy- sis of the business situation recently given out informally by Secretary of Commerce Hoover. He pointed out that the situation generally does not differ materially from that of 1926. Construction awards showed an actual increase of 2 to 3 per cent. during the first seven months of 1927 over the corresponding period of last year, while exports showed a gain of 5 per cent. in quantity. Freight loadings showed a decline of only 0.25 per cent. There were variations in industries. The textile industry did not make quite so good a showing. Cheap capital, available in abundance, has stimulat- ed such lines as railroad and electrical. construction. Factory employment de- clined about 2 per cent. but was offset largely if not entirely by increased employment at service stations, though automobile production itself tapered off. Harvests, especially in fruits, are proving good. The usual forecasts of failures in crops, such as peaches and apples, have been made ridiculous by what Mother Nature has done with generous hand and is doing. But the fact remains the farmer is not getting a good net return, and it continues un- fortunately true that this important source of purchasing power of the country is not what it should be. -—_2 2.2 Make a check-up on the number of customers who formerly bought at your store, and now trade elsewhere. Ask yourself why? The answer might be illuminating and helpful to you. If you could induce some of them to come back to your store, you would show a nice increase from this source alone, Success In Business Behind the success which comes to men in business you will usually find a sound banking connection. The earlier a good banking connection is estab- lished, obtained. the sooner helpful co-operation can be We enjoy the confidence of a large clientele locally, and will welcome your account. “Where Familiar Faces Are Seen” GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 Convenient Offices GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G R AN D R AFPHtiese S$ MeEe€eéHs: G AN GRAND RAPIDS TRUST COMPANY 8 Modern in its Methods e Equipped to serve You in Every Trust Capacity e GRAND RAPIDS, MICHIGAN 14 MICHIGAN TRADESMAN September 21, 1927 Cuts in Cotton and Corn Bring Mixed Blessings. Excessively short crops in cotton and corn are the two features of the new Government crop estimates for Sep- tember most likely to affect for good or bad the 1928 fortunes of business. Five per cent. more money on this year’s cotton crop is indicated for the farmers as a whole than last year whereas 14 per cent. more on the corn crop is revealed by a little arithmetic. That is to say the 12,692,000 bales of cotton now fore-ast for 1927 shovtd bring $1,444,300,000 at current quota- tions or 5.4 per cent. more money than the $1,370,300,000 indicated a year ago by the September forecast at values then prevalent. A far more favorable picture of the same thing could be made by figuring the result in a different way. Estimat- ed production from this time on a year ago rose sharply but prices fell even faster so that by early December the commodity brought only 12 or 13 That cotton farmers this. year are almost certain to get more in the aggregate for their product than a year ago does not mean that the short 1927 crop is an unmixed blessing. To the victim of a railroad accident it is little comfort that casualties in the aggregate have been reduced. To planters in Missouri Oklahoma, Ar- kansas and Louisiana, where the tor- rential rains and insects did greatest damage, there is no special satisfaction in the knowledge that other growers will make more money this year than last. They themselves will not. It is possible that Missouri growers instead of gaining 5.4 per cent., will lose over 40 per cent. and that Oklahoma grow- ers will lose 17 per cent. While the short cotton crop doubt- less will produce a larger aggregate cents. value this year than a year ago, and theoretically will benefit the farmer, it will harm the cotton goods industry. The situation of last year is reversed. The cotton goods industry would pre- fer a large crop again and continued low prices for their raw miaterial. At current levels the value of this year's short corn crop is $2,525 000,000 or 14.3 per cent. more than vaiue in- dicated a year ago at this,time but the benefits of the increase are more ap- parent than real since most of our corn crop, nearly 85 per cent., is marketed not for cash but in the form of ani- mals. Looking ahead a year or two the dearer prices for corn will discour- age hog breeding and improve prices for the animals but it will also stimu- late excessive planting of corn next year. All of which is to say that the Sep- tember estimates do not disturb the previous forecasts that higher agricul- tural prices now are lifting the pur- chasing power of the farmer far above that of a year ago and so strengthening the foundations of our prosperity, but they do emphasize anew the appear- ance of certain unfortunate cross cur- Paul Willard Garrett. {Copyrighted, 1927.] ——__ 2-2 Redemption of Second Liberties W'1l Release $1,500,000,000. The United States Government on Nov. 15 of this year will redeem the rents. Second Liberty Loan, releasing to thousands of investors in all parts of the country the sum of $1,500,000,000. Contrary to ponular opinion it is re- ported that the majority of these bonds are still in the hands of small, inex- perienced investors who are the orig- inal subscribers with extremely small holdings. Under-Secretary of the Treasury Ogden L. Mills in an address before the convention of the New York State Bankers’ Association at Wash- ington pointed this out and quoted the following facts: “T am satisfied that a great majority of the Scond Liberty Loan Bonds still outstanding are in the hands of in- vestors, using that term in the nar- rowest sense, and that many of them are held by persons of moderate means but limited knowledge of security value or investment possibilities. I base that conclusion upon the widespread dis- tribution of the original issue and up- on the facts disclosed by the results of our March exchange offering. Since March, $200,000,000 bonds have been converted into the new Treasury issue bearing 334 ver cent. interest. There are outstanding at the present time almost $1,500,000,000 in Second Liberty Bonds which are held in great- er part by individuals of modest means. With the redemption alone more than $1,000,000.000, or about $10 per capita will be handed out over the country during the month of November. This means that at the beginning of the holiday season over $1,000,000,000 will be distributed in small sums to a vast number of consumers scattered in every state of the Union. That the larger portion of this money will find its way into savings banks and other investments is unquestionable. On the other hand it is also certain that a sub- stantial percentage will be absorbed by retail channels. Department. stores, musical instrument dealers, automobile sales agencies, and others are certain to feel the effect of the redemption of this loam in their sales volume. furniture stores, If this money is spent for capital goods it will aid the pros- perity of the Nation, because the sale of commodities is bound to act as a stimulus to production, with the re- sult that it will create capital surpluses. —_+~-2__- Velvet Vogue Still Strong. No falling off is perceptible in the demand for transparent velvet either in the piece goods or in dresses fash- ioned of the material. Supplies are very hard to obtain and chiffon, cotton back and rayon velvets are being used as substitutes. The demand is prac- tically nation-wide and is said to be un- precedented for so early in the fall season. -It is figured that the vogue has not yet reached its peak and that the scarcity of materials will help pro- long the demand for some time to come. Leading velvet manufacturers are sold ahead for at least two months. —_+-.—___ “Well, the first legatee to put in his money was an Englishman, and he put $100 bill. The second legatee, an Irishman, put in a crisp $100 bill also. The third legatee, a Scotchman, took out the two banknotes and put his check for $300 in their place. in a crisp managed. tions. seen occurrences. Your Estate — How long will it last? If you leave your estate outright, in the form of a large sum of money or piece of property, there always is the possibility that it may be unwisely invested or mis- A way to protect your family’s inheritance is to leave it in trust for them. will or by a Trust agreement, you can set aside your entire Estate or parts of it, to provide an income for one or all mem- bers of your family. Michigan Trust Company as Trustee of such a fund, you assure that the principal will be carefully invested and managed. The income will be paid regularly to your beneficiaries according to your instruc- In addition, you can arrange for special payments to care for any unfore- THE MICHIGAN [RUST In your By naming The COMPANY The first Trust Company in Michigan C WILLETT-CHUISKI & Co, INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. = C GRAND RAPIDS, MICHIGAN ee We are in the interested financial welfare of every man, woman and child who desires to get ahead. Our management is always in close touch with the client's interest, giving personal at- tention. Michigan Bond & Investment Company Investment Securities 1020 Grand Rapids National Bank Building Grand Rapids PAR DOLLARS A dollar value for a dollar spent is the biggest thing in business. Give your young- ster a savings ac- count — and trust the Old National to teach him this lesson! Yhe OLD NATIONAL BANK MONROE at PEARL Al Bank for Gverybody- September 21, 1927 MICHIGAN TRADESMAN 15 Fun of Going To Fires. There is a distinct pleasure in attend- ing fires. In fact, a fire has almost all the elements of a public amusement. They are no good, they are purely de- structive, and they are easily noisy. Nothing can be of much value as an amusement that is of any benefit to anybody. A little boy once was asked what he wanted for Christmas. His reply was, “Oh, anything, just so ‘t isn’t useful.” His young mind dis- cerned the difference between useful- ness and amusement. When the bells ring and the horses gallop, and somebody is losing a for- tune, and everybody turns out to see the show, what can be more fun than to stand on the sidewalk and’ see the engines go by, or occupy a safe place of vantage and see the building burn? It is exciting. It is dangerous, and it is not only of no use, but it is dis- tinctly a loss. There is no fire without destruction of property. Somebody has to pay the piper. Perhaps, down at the bottom of our hearts, there is just a little pleasure that we all experience in seeing some- body else lose something. It is not a nice thing to say about human nature, but it is, alas! too probable. They tell a story about Nelson Morris. At one time a clerk came run- ning into his office and announced that there was a fire. Morris hastily put on his coat, crying out, “Where is it?’ “Over at Swift’s,” was the reply. Hearing this, Morris took off his coat again, hung it up and sat down, re- marking, “It’s too bad about them Swifts.” We can bear the losses of other people with considerable philosophy, just as we can bear their pains. Walter Pritchard Eaton, in his book, “The Actor’s Heritage,” quotes the leading man in Mlle. Rachel's com- pany, touring the United States in 1855, as saying, “The pleasure of ex- tinguishing fires ranks first among amusements in the United States.” Frank Crane. . ——_> > ____- One Person’s Carelessness. All the statistics in the world are not half so convincing as one poignant example of what may be caused by the slightest carelessness in the matter of fire. A recently published statement showing the annual loss by matches and smoking to be ever fifty millions of dollars, while tremendous and ter- rible, is likely passed over by the aver- age reader with slight interest. In Crater Lake National Park, how- ever, there is an example that once seen is a life lesson. At a high point on one of the many scenic drives, a pinnacle from which hundreds of miles of surrounding country can be seen is a sign reading: “The product of one person’s carelessness with fire.” And stretching away behind the sign is a vast mountainside populated only by blackened stumps, all that is left of what was once a magnificent virgin forest, until a match or cigarette butt was dropped and! left unobserved. It would be a good thing if every inhabitant of this country could stand at that point and see the desolation the raging flames have wrought. We should have no more such signs or reason for them. —_+~-.—___ Folly of Crime. Malefactors are nearly always brought to justice. Therefore crime never will pay the criminal. All we need to do to be thoroughly convinced of this fact is to read the long and bloody history of crimes that have shocked all good people during the ages. The real element of danger to the criminal often lies in the very care with which he has planned his crime. He has arranged in advance an ar- bitrary set of sequences; he will act thus and so, and thus and so will re- sult be. He believes that by careful planning he may achieve the perfect crime and the complete escape. And in so far as he is able, he carries out his design. The crime is committed and the police are called in. They look at once for two things: for the motive and for such clues as may have been left. But now let any one of the sequences. so carefully planned go amiss and the murderer’s entire scheme may be upset; let him have but one human weakness and it may betray him. The recent Bluebeard Landru case in France, the Becker-Rosenthal case in New York and the murder and rob- bery on Aug. 28 of « bank messenger by a policeman in the city of New York are a few examples which show beyond the shadow of a doubt that crime of any description doesn’t pay. William Henry Lee. ——__.2 > Small Town Fire Protection. The small town with inadequate fire protection is inviting a fire disaster from a source which receives little of its attention. The man who desires to have a fraudulent fire finds the small town with inadequate protection an ideal spot. While he municipal de- partment in a large city frequently gets its machinery Im operation soon enough to prevent spread of the set fire and sometimes even gets the evi- dence of arson before it is destroyed by the fire itself, the small town de- partment arrives too late with inade- quate equipment and the purpose ot the criminal is accomplished without any effective barriers. Then the vol- unteer fire department is usually in- experienced in. seeking evidence for fraudulent fires and this too is an ad- vantage to the criminal. This offers an additional reason for getting suffi- cient equipment and protection for the village. ———_>-2- Farm Mutuals Thrive. The American Agency Bulletin, in a recent article in that paper, opines that the half of the farm business which the department of agriculture has found insured with the mutuals, must be the good half of farm insurance, ‘because while stock companies, writing farm business, have found this line of in- surance to be uniformly unprofitable; the farm mutuals seem to thrive on it. ——-—e-2 -__— Competition seems to grow much faster than co-operation, which being translated, means that selfishness is stronger in human nature than its opposite virtue. The CENTRAL Manufacturers Mutual Insurance Company Assets $3,194,142.55 Surplus $1,552,912.80 Is one of the 15 Companies that we represent The best protection, the lowest rates on FIRE and AUTOMOBILE INSURANCE weite THE CLASS MUTUALS AGENCY 305-06 Murray Building Grand Rapids, Michigan MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Texecotis O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with THE MICHIGAN RETAIL DRY GOODS ASSOCIATION An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bidg. Grand Rapids, Mich. na RTS a 16 Nothing To Arbitrate in the Panama Matter. Grandville, Sept. 20—-The league of nations, assembled at Geneva, seems to have new powers granted to it if we are to believe what we read or if we accept the Macedonian cry for aid to that body from the delegate from Panama. The canal zone is as thoroughly un- der the jurisdiction of the United States as is Arizona, and yet the wise (or otherwise) heady people from that part of Latin America are losing their heads entirely. The idea that Panama submit our canal jurisdiction to the league of Eu- ropean powers is on a par with con- tracting to make a republic out of Bolshevick Russia. Where does the league of nations, or any other international court get its powers where America and her appur- tancies are concerned to say what shall be done in the premises? This Panamanian delegate to the league of nations who suggests that the sovereignty over the canal zone must be established by an appeal to the international league at Geneva is cer- tainly talking hrough his hat. This Panamanian question was set- tled long ago and is as firmly fixed as anything in line with the Monroe Doc- trine can establish. No European tri- bunal has a right to put a single finger in the pie. The United States expended hun- dreds of millions of dollars in making this zone a safe place for civilized man to dwell in, and to say that we will in the least countenance for- eign interference is to say that Amer- ica has lost her backbone and is laps- ing into senile decay. A suggestion to arbitrate the matter is like asking in en outsider to tell you what you must do if your own finger offends, and necessarily needs amputating. These foreign intermeddlers will do well to fight shy of unnecessary in- terference with what solely concerns the United States of America. Should the Latin American nations become members of the league of nations, per- haps they may submit some of their disputes to that tribunal, but in doing this they will please not tread on the toes of Uncle Sam. The United States is in Panama to stay. Any attempt to interfere with our conceded rights in that quarter will be met with the whole power of this Government by force of arms. The sooner these chaps who are bent on stirring up strife learn this fact the better for all involved. There is not an easier going old codger on earth than your Uncle Samuel, but once you go to treading on his rights in any quarter of the globe, that moment you arouse a lion, so it is best to beware in time. It might be well enough to remind this Panama delegate to the present league session to understand that the United States does not belong to the league of nations, hence that tribunal has no jurisdiction over our actions in the premises. Luckily for us, our country has con- sistently refused to bind itself in any manner whatsoever with any foreign league organized for the purpose of regulating the rights and wrongs of Americans. We are sufficient unto ourselves. As time passes the good sense of our Government becomes more and more manifest. We are a Nation by our- selves, and the nationalities of this Western continent may well be thank- ful that they are protected from dis- integration because of our Monroe Doctrine, which has withstood the ef- forts of foreign or rather European monarchies to dissolve it. When speaking of arbitrating ques- tions that concern us alone these old world and Latin Westerners are talk- ing through their hats. Year by year the United States is growing in popu- MICHIGAN TRADESMAN lation, power and importance, until at the present time we as a Nation are in a condition to defend our rights, even at the cannon’s mouth. It behooves the league of nations tri- bunal to spend their time seeking to serve their own people, leaving Amer- ica to her own devicse. We are as jealous of our rights in Panama as we are of the boundaries of any of our border states. In case of war the Canal Zone will be considered a part of this Nation, and will be defended accordingly. Panama itself was never so well serv- ed as she has been since the conces- sions made to the United States, which resulted in the canal across that little nation. She can hold her head up among the greater nations of the earth and bid defiance to foreign aggression. The Panama Canal is a part of our National naval base and will ever be considered such by our people. Whatever course this tribunal at Geneva takes with regard to Central or South American countries, the fact that Uncle Sam’s Monroe Doctrine looms large on the horizon will always temper the demands of Europe and keep them within bounds. Knowing our rights we dare main- tain them. Europe knowing them also and having a wholesome respect for American naval defenses, is not going to do anything hasty in a matter of this kind. The Panamanian delegate to Geneva has won considerable notoriety by his ridiculous plea for turning the Canal Zone over to the tender mercies of an investigation and regulation by the league of nations. Perhaps this is really all that he expected, in which event of course his bald break has resulted in no harm. The rights of Panama and the United States will not be infringed by any European nation whatsoever. Old Timer —»++-.—___ Deserved Tribute To Geo. Parmelee and John Beadle. Traverse City, Sept. 20—The Mor- gan Co. owns and operates a steam- boat on Lake Michigan and the bays of the East shore. At present the boat is running between the city and ports in Wisconsin in the transportation of apples from that state to the Morgan canneries. This market is well supplied with home grown pears, plums, peaches, to- matoes, sweet corn, pctatoes and string beans of superior quality. A consider- able quantity of Osage melons, grown near Watervliet, Van Buren county, has been marketed ir this city since the season for fall fruit opened. Earlier in the year large shipments of green cantaloupes from Southern states were placed on sale here. They were unfit to eat. Years ago George Parmelee, of Old Mission, proved to the satisfaction of many customers, a considerable num- ber of whom lived in Grand Rapids, that in size, color and flavor the pears grown in this region were unsurpassed in quality. Mr. Parmelee was ever an active cooperator with the Michigan State Horticultural Society in the work of developing the fruit growing indus- try of the State. Although he passed to other than an earthly existence a score of years ago, his memory and his labors remain to inspire and guide the present generation of fruit growers. John Beadle, retired from active business, is a respected and honored citizen of Traverse City. He is now in his eighty-fourth year. Mr. Beadle arrived in Traverse City in the year 1867. The only means of communica- tion between the little hamlet on West Bay and the world at large was by a steamboat which entered the harbor from time to time during the seasons of navigation. Mr. Beadle’s freight consisted of a few tools and a quan- tity of leather and findings which he purposed making up as harness. The steamboat company did not employ an September 21, 1927 Ay end . AN Fy It sells— any day and every day EECH-NUT Peanut Butter sells any day and every day. Because it is one of those “used every day” products. An item that the alert buyer of food products spots in a minute. Here is one reason why Beech-Nut Peanut Butter is ranked with the leaders in grocery sales. Priced right and sold right, too. Beech- Nut Packing Company, Canajoharie, N. Y. Beech-Nut Peanut Butter DIAMOND BRAND CARTON CLOTHES PINS Made of New England |. | White | Birch Selected- Polished SNId SFIHLOTD Eto eae Ere ey ONVYE ONOWV! CARTONS OF 24 PERFECT P1NS~ TRADE MARKED QUALITY OF THE DIAMOND MATCH Co Sold and Recommended by ALL LEADING DEALERS * September 21, 1927 MICHIGAN TRADESMAN 17 agent at this point and Mr. Beadle set- tled the charges on his freight to the clerk of the steamboat. When he stepped ashore he had but one dollar in his pocket. He quickly opened a little shop and found employment for his hands. In the course of time he acquired, through industry and con- servative management, a comfortable fortune and retired. He manufactur- ed harness quite largely and dealt in ready-to-wear for horses. Mr. Beadle served the First National Bank sev- eral years as its President. Several years ago local citizens or- ganized a company and proceeded to erect a small hotel, garages and a dozen or more cottages on East Bay, four miles from the city. The owners had designed the place especially for the entertainment of sojourners and tour- ists during the summer months. Man- agement was placed in untrained and therefore incompetent hands and the venture proved unprofitable. The lo- cation is delightful; the buildings are well arranged and cheerful and seem- ingly all that was needed to assure success for the enterprise was a Cap- able manager. Last May the owners employed the services of two sisters, the Misses Green, of Saginaw, as man- agers of the property, and the results attained proved the wisdom of their choice. During the short season cf about two months the hotel served upwards of 4,000 guests, all of whom were delighted with their experiences at Indian Trail. The Misses Green are uncommonly well qualified to entertain the public. They seemed to know in- tuitively what their guests needed and promptly supplied those needs. The young ladies were assisted by their father, a jolly, fun-loving old gentle- man, in whose presence the grouch, the fault-finder, the pessimist and the trouble-maker could not exist. Owners of the hotel will reap handsome divi- dends upon their investment in Indian Trail soon. Several months ago Fitzpatrick & McElroy, of Chicago, who owned or controlled until recently the amuse- ment houses of this city, proposed to join other citizens as contributors to a fund to be devoted to the erection of a modern hotel of 100 rooms. Mr. McElroy stated that his firm would furnish $25,000 toward a fund of $100,- 000, provided plans for the building should be prepared under their direc- tion. When erected and furnished they would claim the privilege of naming a manager for the house. Mr. Mc- Elroy suggested that the three banks of the city engage in the promotion of the enterprise. The State Savings Bank and the Park Place Hotel are owned or controlled by the Hannah- Lay interests. The Hannah-Lay peo- ple could not approve of the plan, so long as they had the Park Place on their hands. Probably Mr. McElroy knew when he submitted the plan of his firm in regard to the proposed ho- tel that it was impractical—that it was merely a showman’s bluff. Tourists and resorters are gone and Traverse City is settled down for nine months of normalcy. Arthur Scott White. —»++>———_ And the Whortleberry Swamp Also Destroyed. Written for the Tradesman. Old Timer’s recent criticism of the policy of draining sc much swamp lands is vindicated on a small scale in our own locality. Here was a whortle- berry swamp of about forty acres which, in favorable seasons, yielded hundreds of bushels of berries. It was a part of five farms. Some ten or more years ago a county drain was excavated, starting at the edge of the swamp and crossing four farms and emptying into a creek. The owner of farm No. 1 fought the mat- ter in court, as he had inherited more land than he could profitably cultivate and did not want his woodland or marsh land drained for pasture or crops. Farm No. 2 had large fields which at times were flooded with water so they could not be plowed or fitted for It was worth the $900 Farm No. 3 gained a few acres of good potato ground by the drainage. Farm No. 4 was but slightly benefited, as a ditch and creek already carried surplus water, but the drain deepened and widened these to take care of the ad- ditional section drained above. Now, as to the ill effects: The swamp 1S no more— spring crops. drain tax the owner paid. whortleberry rather the berry crop—and of no value to the owners. A piece of wood ad- joining burned over two or three years ago, with considerable damage. In- stead of going to the huckleberry swamp and paying the entrance fee each day or giving a share of the berries or paying 12 to 15 cents per quart, people of this community must go six to ten miles to pick berries or pay 35 cents per quart. Why this drain could not have start- ed on farm No. 2, where it did most good and saved lowering a lake and destroying the whortleberry swamp and saving farm owner No. 1 a $1,100 drain tax can be easily explained. The longer the drain the more farms could be taxed even if not a particle of good resulted to those outlying farms, so long as it could be proven that some water was diverted to the drain. Then again, the greater the cost of the drain the more money the county drain com- missioner receives as his pay. That is a beautiful provision of our State drain law which does not encourage economy in constructing drains nor lessen taxes. However, there is some evidence of a small gain from a great loss. Elm, poplar and maple trees are springing up where once it was too wet for all trees except tamarack and spruce, and in the course of forty years, if fires can be prevented, there may be fire- wood there in quantity. If such drainage is going on general- ly in Michigan we can see why whortle- ‘berries now retail at forty cents per quart at the grocery and why many people must forego enjoying this most delightful fruit. E, E. Whitney. —_—_> Hides, Pelts and Furs. Green, No. 2 oo 15 Green, No. 2 2 14 @Cured, No. 0 oe 16 @ured. No. 2 2. 15 Calfskin, Grean, No, 1 22-00 16 Calfskin, Green, No. 2 _..__._._.__ 14% Calfskin, Cured, No, 2 2.0. 17 Calfskin, Cured, No. 2 2200002 15% EROPSG, (ING. 0 3 00 Horse, No. 2 22200000 2.00 Pelts. Rae) 50@75 Shegrines 29 10@25 Taliow. PIG 07 No. 1 - — 07 No, 2 — 06 Wool. Unwashed, medium —_-...-_-.______ @30 Unwashed, rejects _._......._.___.. @25 washed, fine: 22:2 @25 —-—-~? London is to have a monster store which will provide “every conceivable commodity for every conceivable need.” Yet the sign over the door will probably read chastely, “Drugs.” FAVORITE TEA in % lb. lead packages is a strictly Ist May Picking and is one of the very highest grades sold in the U. S. If this Tea is not sold in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N . W. GRAND RAPIDS, MICH. PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured, BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. QUALITY RusKS an CooKiES Grand Rapids, Mich. STOCK DROSTE’S PASTILLES and CHOCOLATE APPLES HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN SELL Ge Bott’s Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. Link, Petter & Company Qacorporated) Investment Bankers éth FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 ASK FOR A variety for every taste 1. VAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS Myonaise Shortning HONEY—Horse Radish OTHER SPECIALTIES Q 1ality-Service-Cooperation TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN bata anal Are Lastirng— DOES YOUR STATIONERY TRULY REPRESENT YOUR FIRM OISTINCTIVE—INEXPENSIVE LETTER HEAD PLATES IN ONE OR MORE COLORS ai) eC GRAPHIC ENGRAVING COMPANY eee et ae fet PNT Lal etait Est. 1912 S$ 15 YEARS OF SERVICE 5 QUAKER RESTAURANT ! THE HOME OF PURE FOOD |. 318 Monroe Ave. Grand Rapids Michigan Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN G. E. TURBO-GENERATOR 500 kw. with dir. con. exciter, throttle valve, atmosphere relief valve and piping. Hor. bed plate type, 80% power factor. 3 ph., 60 cy., 2,300 v., 3,600 r.p.m. Steam consumption at 150 Ib. pressure, 2 in. absolute back pressure, 250 kw., is 21.2 lb.; 400 kw., 19.2 Ib.; 500 kw., 19 Ib. Alberger dry vacuum pump and Alberger jet condenser, complete. PERKINS LAND AND LUMBER CO. Grand Rapids, Mich. Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN DRY GOODS Michigan ReRtail Dry Goods Association President—A. K. Frandsen, Hastings. First Vice-President—J. H. Lourim, Jackson. Second Vice-President—F. H. Nissly, Ypsilanti. Secietary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Silks Sought at a Price. A steady demand for silks for im- mediate delivery is coming from re- tailers and the cutting-up trades. With the exception of a comparatively few fabrics, in which a steady market ex- ists, the goods are wanted at a price. Complicating the situation is the fact that many producers have more goods on their hands at this time than they care to have and are forced to meet buyers’ views. In some quarters it is held that the accumulation of stocks of some fabrics is due to delay in get- ting the weaves through the dyers’ hands. It is claimed that, if this pro- cess were more rapid, there would be fewer gluts of fabrics at any one par- ticular time. The demand for velvets oi all kinds continues active, premiums Crepe satins and crepe de chines are affected being paid for the sheer types. by price competition. ——>2+—__ Robes Featured in Negligees. juyers of negligees are showing a strong preference at the moment for By using artificial velvet have brought some of these robes consider- ably below the price level that has prevailed on those lines in previous Tailored models in dark vel- vet with bright silk linings are made on lines simulating sport coats. Gar- ments made of the best silk velvet are trimmed with metallic lace or com- bined with metal brocades. Some of them are suitable for use as evening coats, as they are made with shirred velvet collars and long flaring sleeves. In the lower-priced garments corduroy robes are the chief items, either lined Some figured and novelty patterns are shown in this range, and considerable variety of style is thus provided. velvet and quilted robes. manufacturers seasons. or unlined. —_+--___ Show Lace-Trimmed Lingerie. The tendency to feature lace-trim- med styles in women’s underwear is particularly noticeable at present in the lines of houses that do not specialize in one certain type of this merchandise, according to the United Underwear League of America. This trend is evi- dent in all grades of garments from the popular-priced models to the most ex- pensive. Dance sets trimmed lavishly with lace are strongly featured again, aS are some attractive new models using colored net to match the green or flesh pink silk to which it is ap- plied. Some black underwear is being shown again, a novelty in this type of garment being a chemise of black georgette with a flame colored lining of the same material. —_23..___ Consumer Buying Spurt Awaited. Not a great deal of success has been met with yet by retailers in their of- ferings of men’s suits. In overcoats a fair amount of buying has been spur- MICHIGAN TRADESMAN red by the pre-season sales of both department and chain stores. But, re- ports agree, the best that can be said of the consumer demand to date is that it is spotty. The feeling is that no marked change may be expected until the weather becomes cooler. Top- coats too have felt the restraining in- fluence, and turnover of this merchan- dise has yet to become active. A lull, meanwhile, has developed in the im- mediate delivery call for suitings and overcoatings, which a week or so ago was quite good. —_2+.—___ Towels in Strong Position. Buyers of Turkish towels for gift purposes during the coming holiday season will find them in a firmer price position than for a number of years. Higher prices were made on several lines following the first cotton crop report, and it was said recently that additional advances were not out of the question on some lines if cotton con- tinues to advance. In the meantime, wholesalers and large retailers are tak- ing the goods freely. There is little change in the style of goods that are most popular, by far the greater part of the demand being for colored bor- der effects. With the end of the out- door bathing season there is a notice- able drop reported in sales of low-end plain white towels. —_>- >> Much Activity in Jewelry. Indications continue that the fall and holiday periods will set new records in the turnover of novelty and costume jewelry. Activity in the merchandise thus far has been marked, the demand coming from stores all over the coun- try. The leading types of goods in demand are pearl effects. Victorian and antique costume pieces in old gold finish and rhinestone items for evening wear. New developments in pearl mer- chandise are being brought out and range from sixty-inch strands to chok- ers and earrings. The old gold finish is very popular and is featured in bracelets, necklaces, pendants and numerous other items. Stone-set mer- chandise is being well received, ac- cording to manufacturers. —— 3.2 >—_____ Fur Fabric Coats Popular. A growing demand for fur fabric coats is reported in the market. All reports indicating that this merchan- dise has assumed much greater im- portance than was indicated earlier. The call for the garments in fact was described recently as the best for a number of fall seasons past. In some quarters it was held that the rise in fur prices was a prime factor in aiding the demand for the imitation fur gar- ments, inasmuch as many consumers, finding that they could not obtain the real fur coats they wanted, were turn- ing to the substitutes. Hudson seal continues to be a leading type in de- maud, with interest also active in cara- cul simulations. —_—_+-~.__ Weather Hits Fall Millinery. The warmer weather of the last two weeks has put a noticeable check on buying of fall millinery by the retail trade, one leading buying agency esti- mating the decline in purchases in his own case at 20 per cent. from the cor- responding figures of 1926. As for the character of the buying, there has been a gain in the calls for velvet and fabric hats as against felts that has brought the division to about 60 per cent. for the former and 40 per cent. for the latter. This is the reverse of the situa- tion at the time the change came in the weather. Black continues to lead the color demand, with various tans in second place by a wide margin. —_—_2-2- Use Bear Pelts For Trimming. One of the few features of the fur market at the moment is the growing interest that manufacturers of women’s coats and suits are showing in black and brown bear skins, particularly cub pelts, for trimming purposes. Al- though the use of bear skin for this purpose is apparently not new abroad, this is the first time it has been used this way in this country. It looks well and wears well. The high prices asked for other trimming furs was said to be responsible for its adoption. Wolf, badger and the various foxes were also said to be selling well. Beaver was cited especially as one of the furs in which business is being held back by the high prices asked. —_+->—__. Early Hat Demand Is Good. The early retail demand for men’s felt hats has been good, particularly in the East, manufacturers’ representa- tives say. This was borne out in ob- servations made recently on leading streets. Although the day was hot, only a comparatively small percentage of men wore straw hats. It 1s ex- pected that the remainder of the straw headgear will be retired this week and the stores are looking forward to a brisk demand. Gray and tan are the leading shades. Turn down brims are popular for the young men’s trade. Curl brims are being purchased by the more conservative dressers. ———»+-. Dressy Trend in Handbags. Business in women’s handbags for fall has been developing nicely, accord- ing to manufacturers. Modified pouch and under-arm styles are being bought, much interest being shown in novelties featuring combinations of leathers and varied color treatment. The dressier types of bags are being sought in ac- cordance with the more feminine trend in women’s garments and accessories. Shades to match coats and dresses are being selected, emphasis being placed on black, tans, grays and some of the pastel hues either in solid or varicolor- ed effect. Marcasite is much used for ornament on the more expensive styles. —_2-.____ Some Laces in Demand. While the general lace demand is not active, a fair amount of business is being done. This centers mainly on silk luster and Chantilly type flounc- ings, 27 and 36 inches wide, in black and white. Early offerings of these goods for spring feature such shades as ibis pink, banana red, orchid, light blue and tan. Nets, particularly spot- ted and silk tulle goods, are being sought by some buyers. The spot ef- fects are in self color, their diameter varying from one-eighth to one-quar- ter of an inch. The silk tulle is 72 inches wide, and is wanted in flesh, pink, nile, orchid and maize. September 21, 1927 Smart Fall Novelties Appear. Bags have become almost as staple as gloves and handkerchiefs, and the shops are now bringing out weekly many new and charming purses, shop- ping and utility bags and dainty bags for elaborate afternoon and evening dress. Beauvais embroidery in silk, or more often in moire, appears in lovely colors, and the frames are made of silk, wrought in a fancy design. The Beauvais bags embroidered by hand are very costly, but clever imitations in machine work are to be had for a fraction of the price. One of the latest models in bags is the Paisley, round in shape, generous in size and made oi genuine Paisley cashmere. The frame is an oval of tortoise shell with a sim- ple snap-clasp at the top. These are especially rich and dignified and will serve for many occasions. They are most suitable for women of mature years. A new and serviceable motor cap for women is shaped after the aviator’s head-gear. It is made of rubberized silk in several colors, imitating moire and other fancy weaves, and is not un- becoming. A clever little device for comfort and proper ventilation is a fan-shaped funnel over a perforation covering each ear, opening toward the back. Pajama tea “suits” are established as one of the modes of the year. The bizarre models brought out two years ago have been replaced with exceed- ingly handsome designs done by cou- turiers of prestige. Those from Moly- neux are of several types, shown in a large number of models in different materials and colors. A _ picture of Oriental loveliness is a suit of orchid pink velvet with the trousers of plain velvet, the coat beautifully embroid- ered in silver. A suit of blue chiffon velvet brocade is also embroidered. With pajamas of red velvet will be worn a coat of black chiffon, elabor- ately embroidered. An embroidered rose coat is designed for pajamas of rose and gold brocade. Pearl-gray satin goes with pink chiffon coat. These and others as rich and ornate as splendid evening costumes, and still others made of the most elusive fabrics, are shown as the high lights in the season’s innovations. Some tea gowns are introduced in beautiful velvet and satin brocades, soft satins, and sheer stuffs, one of pale yellow georgette with a coat of yellow and silver brocade; another in peach colored chiffon and velvet bro- cade; and still others in apricot yellow embroidered velvet and coral pink and mellow lace. French novelties of many kinds are being ornamented with a picture of Colonel Lindbergh or of his flying ma- chine. Smart hat pins are made in a perfect reproduction of the little plane and are copied in silver and gold for brooches and fancy belt buckles, while bags of velvet, moire satin and leather are decorated with the plane, embroid- ered or painted. Now, also, among the odd bits for interior decoration are cushions of linen, taffeta and satin also ornamented in this manner.—N. Y. Times. —_>--___ Everyone should learn to swim and keep in the swim. September 21, 1927 SHOE MARKET Said the New Shoes to the Old Shoes It was a dramatic window display. On one side there were six of the most dilapidated pairs of On the other, there were six pairs of the sweetest, clean- shoes ever cast aside by mankind. est shoes ever turned out by a manu- facturer. The old shoes bore placards present- ing such tales of woe as: “I should be retired for faithful service.” “Some people expect too much of a shoe.” “T need a six months’ rest.” The new shoes, on the other hand, bore joyful signs: “My owner is proud of me.” “My boss is always weil dressed.” “You would know that my owner is prosperous.” This dramatic display—so D. Marx & Sons, of Huntington, Ind., assert— not only riveted the attention of many passersby but it also stimulated sales to a decided degree. a High School Students Dress Windows. Shake these ingredients well together and you have a good idea. Not so long ago, an enterprising Indianapolis merchant made arrangements with the high school authorities to permit the art students attending school in his vicinity to arrange his windows every week. The students thereby would be able to put into. practice the theory learned in the classrooms. As -added incentive, three were awarded for the three best win- dows set up during the semester by individual students. The idea was played up in the news- papers and people began to make it a habit to drop by and see what was go- prizes ing on. oe - Signature All That Is Necessary. A live retailer located out in Ohio has a plan for speeding up slow ac- counts that certainly speeds them up. When payment becomes somewhat lax On a particular dealer draws a blank check made out to the account, the customer’s bank, the name of which has been ascertained through previous cealings. This blank is then mailed to the customer with a note which reads: “We know you are a busy man, and therefore we have taken leave to make out this check in payment of your account. It is all ready for your signature. If you'll sign and shoot it in, a receipt will be forthcoming promptly.” —_—_++.+—____ Makes Use of Bushel Baskets. To emphasize the fact that the shoes offered in their semi-annual sale are bargains, Albert’s, in Holyoke, Mass., obtain a number of bushel baskets and heap them up with merchandise. Placed in a group around the entrance as well as along the walls, these bas- kets certainly give to the store a sale atmosphere. ——2-2-e Boasts of His Mistakes. By capitalizing what he terms his “mistakes,” a shoe retailer in New- bergh, N. Y., every season manages to dispose of virtually every item of slow selling stock. This is what he gener- MICHIGAN TRADESMAN ally says in his newspaper advertising: “Earlier in the year, when we were not a little optimistic about lizard-skinned shoes, we bought about three dozen pairs of them; but since we have been able to dispose of only five pairs. We paid $60 a dozen pairs for the shoes and planned to retail them at $8. But now we can see we bought too many of them, and we are willing to take our loss, as any good business man The unloading price is $2.75.” —__— +--+ A “Stoplight Special.” Exactly for the same reason that a stoplight is used on Fifth avenue is the reason for a stoplight that has been set up at the entrance of the shoe de- partment in a department store in De- troit. It stops traffic. Made of the regulation green, red and amber lights, its continuous and alternating flashing certainly draws attention from all parts of the store. On nearer approach, a little sign will be seen affixed to the light. This usually lists a special for that day, which is known as a “Stop- light Special” in the store’s advertis- ing. would. +» 2 A Teaser Window. Prior to setting up a display of the Rhodes Brothers, of Tacoma, Wash., last year arranged a This was covered entirely with a plain white paper on which were pasted a number of rough- ly torn placards, bearing a word or two pertaining to the display shortly to be put on view. “Lizard’’ read one card. “French heels’ read another. Besides cloaking effective- ly the work of preparation going on behind the window, the idea served to excite curiosity over the window even before it was opened. —_>-- + _- Making Your Store Appear Larger. An optional illusion of a sort makes the 30 foot length of the shoe depart- ment of the Livingston & Sons store, Bloomington, Ill., seem much longer. new fall styles, “teaser” window. And so on. The department is cut in half by an aisle running down the center, on either side of which, with backs facing The il- lusion of largeness is obtained primar- ily by the carpet laid on the aisle. This is about three feet wide and consists of 15 stripes of alternating blue and orange designed along the length of the carpet. ———_> ++ ____ Making Good Use of Old Calendar Sheets. A window full of calendar sheets was sufficient to give point to the streamer which was flung recently over a display of footwear. “Day after day,” screamed the streamer, “the schoes we sell continue to give lasting Not only do they look well but they fit well.” oo Miller-Hoggle Co., dry goods deal- ers, Halfway: “We find an ounce of prevention is better than a pound of cure. By keeping posted through the Tradesman’s columns we avoid many pitfalls of unscrupulous swindlers.” it, is a single row of seats. service. —___>22 “The Scotchman was surprised the next day to learn that his check had been cashed. He had forgotten the undertaker was a Connecticut Yankee.” Hosiery Trade in a Slump. It is some time since present condi- tions in the hosiery field have been paralleled. There is practically no buying of staple cotton hose for wom- en going on, due to the unwillingness of the jobbers to trade in the face of the higher prices asked for these goods. At the same time the mills contend that, even at these advances, they are not being compensated for the addi- tional cost of the cotton going into them, and that further advances will have to come if production is con- tinued. At the other end of the line —in high-grade full-fashioned silk hose —there is also less activity than might be looked for at this time of the year. In the latter case, however, the raw material is dropping, and buyers are operating carefully in order to ensure their getting their share of the decline. Some of the branded lines of seamless stockings and the medium-priced fiber goods appear to be moving best, al- though irregularity in the demand is reported. ———_—_»+.___ Jewelry Shown in Gay Des’gns. Searching for something new, de- jewelry taken the stately if weird and mysterious pelican signers in have for a motif, and he is shown in in- numerable ornaments, mostly in hat pins, brooches and decoration on bags and boxes. The most effective pelican is reproduced in rhinestones and onyx or black enamel. Oriental jewelry, Chinese jade, car- nelian and ivory are shown along with beautiful Persian enamel, tortoise shell and exquisite agates, and compositions in mosaic patterns like those in wood. Two of the new things in bracelets are the ivory circlets with tips of silver animal heads, and the barbaric wrist- lets of solid gold and silver, as wide as linen cuffs. Strass—or rhinestones—as the imi- tation diamonds are more popularly known, is more fashionable than ever, and whole windows ard cases in the shops are glittering with bijoux of every conceivable form and_ kind. 3rooches, hat pins, drapery pins, bracelets, necklaces, bandeaux, buckles for belts and for shoes are shown in brilliants so expertly cut as to resemble first-water diamonds. Because jewel- ers of the best class are giving their attention to this vogue, the stones are set in the most artistic designs with the finest workmanship, and enchant- ingly lovely things in every form of ornament are shown. The buckles for evening slippers are as dainty and ex- quisite as brooches in precious stones. Enamel is used for a great variety of small cases, vanity, cigarette, coins, stamps, matches, all of which are sold for both women and men. A very small powder box that holds also a wee puff is made of red enamel and hung on a slender chain attached to a ring that may be slipped on. the little finger, carrying the box in this way. On some of the cases that are made of this enamel, which is translucent and very clear in color, brilliants are set to form a motif in the center or in a row as a frame around the edge. These and the rock crystal cases are taking the places of those of gold and silver. Tortoise shell, onyx, agate and ivory 19 are all very much in favor, and on most of these are added the design in rhinestones and tinted “synthetic” jewels. Exquisite little watches are set in gold and platinum rings as would be done with seals. ihe watches are no larger, but are clearly stones, or seen through the glass “face” and are so finely made that they keep perfect time and are wound from the under side. Beautifully set with small dia- monds, sapphires are watches in the form of oval and rec- tangular pendants and others are en- closed in the lovely enamel which is now so fashionable—N. Y. Times. ee __-— The enactment of new legislation seems to be the only industry that flourishes on over-production. emeralds or Can you develop a business on men’s arch support shoes? One of our customers operates a general store in a village of 200 people. He handles THE TORSON SHOE and is turning his stock of this kid arch support shoe SIX times this year. The largest corrective house on the Pacific Coast at San Diego also carries The Torson Shoe. It repeats with them of course. Are you featuring this shoe? Herold-Bertsch Shoe Co Grand Rapids, Mich. Manufacturers of Quality Footwear since 1892. ARE YOU INTERESTED IN IMPROVING THE APPEARANCE OF YOUR STORE We can help you. supply you with: New Opera Chairs Fitting Stools Show Cases You will always find our Findings Stock complete in staples, also latest novelty creations. BEN KRAUSE Co. 20 Ioni: Avenue GRAND RAPIDS, MICH. We can RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Pleaces the Most Exacting Taste. There are many who believe that it Bacon is not necessary or even desirable to serve meat three times a day. must be remembered that bacon is classed as a food furnishing fat instead of protein and that it may be served without materially increasing the pro- tein consumption. The cool mornings of October will soon be with us and the body will naturally require more fat. Fat has a greater fuel value than any other food constituent. One pound of fat will yield two and one-fourth times as much heat as do proteins or carbohydrates. One of the very best foods to furnish fat in the most appe- tizing and enjoyable manner is bacon. It is a recognized fact that those foods which are especially enjoyed are an aid to digestion. The odor, and even the sight of attractive food, as well as the flavor, stimulate the flow of the digestive juices and so increase their activity. This is especially true of meat which gives off odors that are ex- tremely appetizing. It would be very difficult to think of any food that gives off a more appetizing odor than bacon. It can be quickly and easily cooked and with little preparation, which is one of the reasons for its popularity as a breakfast food, and when supple- mented with eggs makes a very nour- ishing dish. We are extremely for- tunate in having in this country so many packers who make a special ef- fort to produce a perfect bacon. The average person not acquainted with the meat industry does not realize the care that is taken to produce our best brands of bacon. The fresh bellies, in- tended to be used for the choice bacon, are carefully selected, closely trimmed, cured in exactly the right temperature to produce the best results, and cured for a length of time sufficient to insure the keeping quality of the product, without being overcured. It is then smoked at a temperature and for a length of time that has been found to produce a finished product that will please the most exacting taste. -_—o- o-oo Wanted—A Food Famine. “The best thing that could happen to the grocery trade,” said a prominent factor last week, in an interview in the New York Journal of Commerce, “would be a shortage in staple foods of all sorts. It is not expecting too much to anticipate that this hope will be realized before another year rolls around. The food market has been suffering from over-production during the past few years. Food may win wars, but in times of peace too much of it is a bad thing for the producer and distributor. Buying in a whole- sale way has somewhat gone out of fashion, because there has been no real need to carry a big inventory when there was plenty to be had on the open market without tying up capital. A food famine, or even a mild pinch, would do more to restore future trad- ing than anything else. Because there But it MICHIGAN TRADESMAN are a few cases of large crops and sub- stantial carry-overs, we are apt to think that all food staples are in ex- cess of normal wants, and that they are bound to remain at low prices. That is not the case as to supplies, and it is certainly not so as to restricted con- sumer outlets. There is bound. to be a tremendous turnover The amount of food to be marketed during the next year is less than in several seasons. We will realize this when we get into the heavy distributing season and have checked up on production after it has been concluded.” —_—_e---2 Swiss Cheese Renamed. According to a letter received from the Consulate General of Switzerland in New York, Swiss cheese made in Switzerland will hereafter be known as Switzerland cheese, to distinguish it from the Swiss type of cheese im- ported from other European countries and also made in America. The change was made by the Switzerland Cheese Association, a c0-operative society which comprises milk producers, cheese manufacturers and exporters in Switzerland, having the governmental right for the exportation of Swiss cheese. The new name has been re- corded with the International Patent Union and the United States Patent Office, and will in future be stamped on the rind of the cheese. The change of the name to Switzer- land cheese was made necessary be- cause of increasing shipments to the United Sates of the Swiss type of cheese made in other European coun- tries and sold as “imported Swiss cheese.” These shipments last year amounted to 2,000,000 pounds; but as the name “Swiss cheese” under which this particular type of product has be- come generally known could not be copyrighted, the Switzerland Cheese Association was compelled to adopt a new name. The first shipments with the name Switzerland stamped on it have just arrived. ——__2-2-- Every man fond of cheese of high degree knows the difference between imported and “American” Swiss cheese—if not when in his mouth, cer- tainly when he pays for it. There seems to be a belief in Switzerland that Americans do not distinguish be- tween domestic and native Swiss cheese, whereby the foreign cheese is cheated out of its trade. So they now call it “Switzerland” cheese. No man who knows his cheese is ever deceived. There is a flavor and a strength in the imported article the domestic makers have never been able to acuire. But that does not mean that American manufacturers are unable to make de- licious “Swiss” cheese. Some tastes are better gratified by the American product than the foreign. For one thing, it does not burden the digestion so heavily. But who can tell the dif- ference between Russian and San- dusky caviar? —_2.—>—___ No sooner do our most famous flyers accomplish one long journey than they begin planning another. If they stay on the ground more than a few days at a time their feet begin to hurt. September 21, 1927 TUE Ld ddA LL LLL LLL LLL M.J.DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN rs w. Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables (Lid Lsisissssssssssisssssshistssdsdsdsdsdsddtsssssssddssdddddsdssssdsstsdte OOTTTTILLLLLLELELLL Ld Z VTL dddddddddddddllddldiiddldiilillidisbshbhibdsssbhbbhbdbi This Service Will Keep Your Customers Coming. Today customers expect service, and lots of it. Here is one way to give them what they want and at the same time increase your sales. Let them know that you sell Fleischmann’s Yeast for Health. Every day more and more people are including it in their daily diet—get your share of this new business. And, incidentally, sell them more of all the groceries they need. Healthy customers always buy more groceries. FLEISCHMANN’S YEAST Service Don’t Say Bread — Say HOLSUM COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. September 21, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER Beef Loin Highest Priced Cut. The loin is the highest-price cut of the dressed beef carcass, because it contains the most popular retail cuts. The preference for these loin cuts is due to their relative tenderness and excellent flavor. One can hardly im- agine a more appetizing and whole- some dish than a nicely broiled porter- house or sirloin steak accompanied, as it usually is with French fried potatoes. This is a dish that is pleasing to peo- ple in all walks of life; the wealthy gentleman at his fashionable and ex- clusive club or the laborer in his humble home all enjoy a good beef steak. When something special is needed to stimulate the appetite of a convalescing patient who can think of anything better than a nice juicy por- terhouse steak? It is appetizing, nour- ishing and easily digested, a dish to satisfy the most exacting epicure. It is from the loin that the best steaks are cut. The loim contains a large proportion of lean or muscle which na- ture has protected with bone and fat. Those muscles are used but little in the movements of the live animal, which is one of the reasons for the tender- ness of this cut. The method of cut- ting the loin varies in different parts of the country. Taking the Chicago method as a standard, the loin is usual- ly divided into two parts, the “loin end’ and the “short loin.’ The “loin end” is the thick portion or end that was cut from the round. From the “loin end,” sirloin steaks and roasts are cut. The “short loin’ s the roasts are cut. The “short loin’’ is the removed. It is from the porterhouse or T- These are some- times called tenderloin steaks because they contain a part of the tenderloin. However, the tenderloin being com- paratively short soon runs out and the balance of the steaks are usually called “club” or Delmonice steaks. The “short Join” is often further divided into “shell loin’ and “fillet.” The shell loin” is that portion remaining after the “fillet” has been removed and pro- vides most excellent steaks, sometimes called minute steaks. This cut is pop- ular with the restaurant trade and with some retail meat markets whose trade requires small steaks. Loins are often held in coolers for sufficient time to age or ripen them, usually from two to three weeks. This ageing of the meat improves the flavor and palatableness. As a rule, only the better grades of meat are held for ageing, as the poorer grades do not carry sufficient fat cov- ering or quality to age properly. ——_> > >—_ The Neighborhood Meat Market. A retail meat market renders a very important service to the neighborhood in’ which it is established, notwith- standing all we hear about meat not being eaten as much as formerly. All meat this country produces is readily consumed and, although there is a duty on imported meat, a considerable amount is brought into the country. While in a retail market the other day a customer called the proprietor on the telephone and asked him to suggest something nice for her lunch. After has been “short loin” the bone steaks are cut. the proprietor named a number of vari- ous kinds and cuts of meat the cus- tomer selected pork tenderloins. Two small pork tenderloins were carefully selected by the butcher and neatly split and flattened out so that the ten- derloins were ready for cooking. He then sent his delivery boy around to his customer’s residence with the order. From the time the order was given until it was delivered only fifteen minutes had elapsed. If this customer had lived in some place where the meat market was some distance away it would have been impossible for the customer to have received her meat so promptly. In some country places the butcher supplies his customers from a truck which gets around once or twice a week. His customers usually pur- chase enough meat to last until he makes his next visit. As a rule, these retail route men do not have a large selection to choose from. But those of us who are fortunate in living where there is a retail meat market close at hand have many advantages. While an order over the phone will be de- livered promptly, and most shops carry a full line of meat and meat products, it is advisable to place the order for some special cut in advance, which will give the butcher an opportunity to set aside just the particular cut that is wanted. In some families no two members care for the same kind of meat. In this case the housekeeper will order a few lamb chops for one, a small minute or club steak for an- other, and so on. In order to provide his customers with just the kind and quality of meat they like, the retailer must visit the wholesale markets sev- eral times a week and carefully select his meat. He must rely on his judg- ment as to the amount of each kind of meat to buy. Sometimes he may have too much of one kind and not enough of another. Meat is a perishable food and deteriorates rapidly, and ‘he must be careful not to buy too much of any kind, especially fresh meat. a All Parts of Shark Used. Doing one better than Chicago meat- packing factories which use every part of the pig but the squeal, a shark fac- tory operating at Carnaryon (Western Australia) utilizes all portions of sharks except the bite. From the liver is extracted an oil, claimed to be more efficacious than cod-liver oil. The skins are stripped and used for leather, later to adorn milady’s silken-hosed feet or to pro- vide her with handbags. The flesh is filleted, salted, and sun-dried for ex- port to China, to be the favored deli- cacy of a war-lord’s dinner table. And to provide the said war-lords with an appetizer, the fins of the sea monster are preserved and canned, to be con- verted into soup. Sharks abound off most of the Aus- tralian coast at different times of the year, and promoters of the industry, which has only recently started, claim that they will make surf-bathing and their own fortunes better and bigger. ——_+-<+____ The phone girls are now instructed to say “Thank you” after you have given the number. The next step will be for them te give you the number, ATTENTION DEALERS! We have a large stock of showcases, wallcases and Restaurant supplies. Office Furniture—desks, chairs, files and safes at remarkably low prices. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Elberta Peaches, Cantaloupes, New Potatoes, Lemons, Oranges, Bananas THE TOLEDO PLATE & WINDOW GLASS COMPANY Mirrors—Art Glass—Dresser Tops—Automobile and Show Case Glass All kinds of Glass for Building Purposes 601-511 IONIA AVE., S. W. GRAND RAPIDS, MICHIGAN Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan 4 C SAYS ~ “There are 57 reasons why young Lindbergh got on the front page and stayed there. The first reason was because he used his own head as well as the brains of others in outfitting his eraft. The 57th reason was beeause when he entered the fog he didn’t turn back, but pushed his way through it. With your brains, supplemented by the use of our KVP DELICATESSEN PAPERS you can nose your way through any business fog. KALAMAZOO VEGETABLE PARCHMENT C0., KALAMAZOO MICH., U. S. A. THE GOOD CANDY AGENTS FOR JOWNEY’S NATIONAL CANDY CO., INC. PUINAM FACTORY HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. More Suggestions in Regard To Stove Selling. Written for the Tradesman. To successfully compete with the stove peddlers and catalogue houses the stove dealers in the smaller com- munities must adopt progressive meth- ods and must prove to the people in their localities that they have a good line of stoves and ranges and are in a position to give their customers better service for the same price. That the mail order houses gained a substantial foothold in many com- munities is largely due to the fact that the local dealer took his customers’ continued patronage for granted. It is usually more difficult to win back the customers who have acquired the mail order habit than it would have been to hold them in the first place. Numerous stunts have been success- fullyfully used by dealers to boost the sale of stoves and to advertise their lines. What methods a dealer should adopt to attract business must always depend to a large extent upon the deal- er, the line and the community. The stunt that proves effective in one place might fall flat in another. This is one reason why it pays a dealer to closely study his community and the preferences and prejudices of his customers. The dealer's knowledge of his community should be a safe guide as to whether or not some par- ticular stunt is worth trying. Some years ago in order to attract attention to his stove stock a Wiscon- sin hardware dealer held a range-bid- ding contest, which proved a very suc- cessful stunt. The public was invited to bid on an attractive kitchen range which was exhibited in one of the show windows. The bids were record- ed as made and each one was put in an envelope and envelope sealed and drop- ped into a box especially provided for the purpose. When the advertised time-limit for bids expired, the box was opened and the range awarded to the person who had entered the high- est bid. This bid was not far short of the regular selling price of the range, so that, outside the cost of advertising, the stunt was not an expensive one. As a result of the stunt the names of a large number of persons who evidently were considering the purchase of a range were secured; and they were followed up by sending them literature and personal letters. When the con- test closed there were a large number of bidders in the store, and these peo- ple were shown the entire line of stoves and ranges. Thus a good many reg- ular sales resulted from the stunt. An Illinois hardware dealer adopted the plan of having a special “Range Day” when hot coffee and_ biscuits were served from 11 a. m. to 4 p.n and an orchestra was in attendance. A stove demonstrator was on hand and about 5,000 biscuits were baked and served. The event was well ad- vertised and attracted a big crowd. Another Western dealer tried a new MICHIGAN TRADESMAN scheme to advertise a certain make of base burners. A ton of coal was of- fered as a prize for the best letter giving an actual experience to show that this particular heater was econom- ical and efficient. The advertisement announcing the contest ran something as follows: “We are offering a ton of coal free. Here is the way to get it. All it will cost you is a 2-cent stamp. “We maintain that the — base- burner is the best heater on earth. To the individual giving from actual experience with a — base-burner the best reasons why it is the best heater, we will deliver, free of charge, a ton of hard coal. “TI. Each contestant must be a user of a ——— heater. “II. Where statements are made as to the quantity of coal used in any one season, contestant must give number of stove, number of rooms heated, ap- proximate size of rooms and number of months stove was run during the season. “III. Letters must be addressed to the ——-—— Hardware Co., and must not be over 100 words in length. “IV. Contestants must be willing to go before a notary public and swear to the truthfulness of statements made in letters, as the winner will be required to do this before we can deliver the coal. “VV. All letters intended for this con- test must reach us not later than Sat- urday, November 13. Name of the winner will be published in this space Monday, November 15.” The winning letter was a good ad- vertisement for the base-burner. The sheaf of contest-letters, in fact, proved valuable ammunition in subsequnt sell- ing campaigns. Here were actual ex- periences which, as the contest require- ments indicated, the writers were pre- pared to verify under oath. The idea has been varied in some respects by other dealerss. One dealer who invited letters telling of successful experiences with the make of base burner he handled threw the contest wide open to every stove user in the community. His argument was this: “IT am selling a base-burner which will bear comparison with any com- peting make. It will stand the most rigid investigation. The people who have bought and are using it don’t need to be told that it is A-1. They aren’t in the market. But a host of people who are using other heaters, some of them inefficient, in order to get infor- mation, will question these satisfied users and find out just what my base- The process will edu- cate them and next time they are in the market they will be favorably pre- disposed to the base-burner I handle.” A 100-word limit is perhaps short for such a letter; but 300 words is ample. Longer letters make the judging pro- cess a tedious one, particularly if there are many entries; and the success of the contest is in direct ratio to the number of entries. Another way of calling attention to your stove display and one which has proved very successful in many stores is to hold a fall opening. Many dealers have found this plan to work so well burner will do. that the “stove opening” is an annual affair in their stores; a fixture to which the community comes to look forward. A plan adopted by one store is to auc- tion off a high-grade range to the highest bidder. Sometimes there is a loss on the sale, but this is charged to the advertising account. Fall openings will bring many peo- September 21, 1927 ple to the store, sell other goods, and give the dealer an opportunity to ob- tain a list of good prospects which he can follow up in the next few weeks. About a week after the opening the dealer should send a personal letter to every individual on his mailing list, dealing with the subject of stoves. In- clude in this letter any good advertis- THE BEST THREE AMSTERDAM BROOMS PRIZE White Fwan Golddond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN i z Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Farm Machinery and Garden Tools Harness, Horse Collars Saddlery Hardware Blankets, Robes & Mackinaws Sheep Lined and Blanket - Lined Coats GRAND RAPIDS, MICHIGAN Fostex: GRAND RAPIDS are interested in buying or selling If Yo U « a penis moe write or call on er Stevens&Co. Founded 1837 61-63 Commerce Ave., S.W. WHOLESALE HARDWARE e - e MICHIGAN ‘ eee re ete ehpcet cote ai S, September 21, 1927 MICHIGAN TRADESMAN 23 ing matter which has been furnished to you by the manufacturers of your line. Keep tab on every customer who seems to be a prospective stove pur- chaser, and if he does not come into the store again within a few weeks take a few minutes to canvass him personally. The stove demonstration should be a feature of the “stove opening” wher- ever possible. Demonstrations attract far more people than do mere displays. A demonstration in the window adds to the effectiveness of a display; but where you are holding a stove open- ing, it is perhaps better to stage the demonstration inside the store in order to get the people to come in. It is good policy to make the opening the occasion for distributing advertising literature regarding your line; and of course the line should be shown to all interested customers and the addresses of all prospects noted down. Hardware dealers should for the next few weeks devote considerable attention to the stove department. No opportunity should be neglected to sound customers in regard to stove purchased. It is surprising how often sales can be made through force of a well-reasoned presentation of argu- ments, when the purchaser had not previously deemed it necessary to buy Even where it does not lead to immediate sales, the “sounding” process will give the dealer valuable information. Often one prospect thus sounded knows of other prospects who From the individual himself, the dealer can find ut what make of stove he cwns, its state of repair, and how soon a new stove is likely to be needed. All which information, if noted down, will later on prove helpful. It is only by such a system that a proper list of pros- pects can be secured. One dealer who is having good suc- cess with his stoves this season told something of his experiences: “We adopted new methods last fall,” he said. “Previously we did a little advertising, but for the most part we depended on ¢he manufacturers. Last year we took a contract with the pa- pers for a certain space daily, and the first six months of the season we de- voted practically all this space to stoves. I believe in making advertis- ing space talk, and in having a differ- ent line of talk every day. “The first thing I do on getting down to work in the morning is to write a change of advertisement. This plan has paid us over and over again. Quite a few of our customers acknowl- edged that they came in because they saw our advertisements in the papers. “Another method we adopted last ‘year was the proper compilation of a prospect list. We had done a little that way in other years, but it was all more or less haphazard. Last year we got it down to a science.” a stove. are consdering stove purchases. The plan followed in compiling this list was to make a report on every customer who showed any interest in the above question. It is the duty of each member of the staff to question customers on this subject and then to make a report. If it is thought that a prospect can be brought to buy, the particulars of that prospect are sent to the stove manufacturers, who send such literature to the individual as is thought most suitable. The manufac- turer is always given data as to the kind of stove likely to interest each particular prospect; so that the printed matter sent deals almost exclusively with that particular style of stove. In a large proportion of cases this line of attack brings results. To show how the system works, de- tails were given of the sale of a base- burner. In the first week of Septem- ber last year, a tvidow of considerable means called at the store to make a small purchase and was_ adroitly brought around to the subject of stoves by the proprietor himself. She ac- knowledged that the heater in her home was an old one and that it was using more coal than it should, but she would not consider the purchase of a new heater for another year. The proprietor did not press the matter further at the moment, but he saw to it that the manufacturer plied this prospect with literature on the ques- tion of coal consumption and_ fuel economy. Two weeks later the woman again called at the store to make a purchase and this time introduced the stove question herself. ‘You handle the stoves, do you not?” she asked. “I’ve been getting letters from that firm. But they are too high-priced. Now, I’ve got a catalogue which shows where I can get just as good a stove and just as economical for much less.” The dealer had a fine line of talk to meet the mail order proposition, and he introduced it with vigor and em- phasis, but the widow left only half convinced. The proprietor at once notified the manufacturer to send this prospect some advertising on the wis- dom of buying quality stoves. This time the deal was clinched; the woman a week later visiting the store and or- dering a high-priced heater. Victor Lauriston. —_»2>—___ Tea Gathers Speed. The other day a five million dollar tea merger was put through, merging the Carter, Macy Co., New York with Brooke, Bond & Co., Ltd., of London. Tea enters the “big business” class. The vigorous campaign conducted by the India tea interests, under the lively direction of Sir Charles Higham, has now really resulted in starting us along the road to tea drinking; some- thing we’ve merely toyed with before. The annual volume of tea business in the United States has attained the in- teresting total of $30,000,000—more than double what it was not many years ago. It is to be hoped that our genial visitor and yachtsman, Sir Thomas Lipton, will be spurred to put more thoroughly modern energy behind his American business. It has only oc- casionally been pushed with real enter- prise and adequate advertising; and when it was so pushed, it always went forward. Our American trademarked teas, too, should gird themselves for a new tea day for America. We may yet become a nation of tea drinkers! WHITE HOUSE COFFEE National Distribution for Over 40 Years When you sell White House Coffee, you profit from a reputation that has grown through nearly half a century. Yet the acid test is the serving of White House Coffee in your own home. ‘Try this test. Compare the aroma, the rich coffee taste, with any other brand of coffee. After drinking White House Coffee, yourself, you will push it all the harder among your trade. The Flavor Is Roasted In! Resta SELL COMPANY ONE POUND NET Boston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY ee WoRrRDEN GROCER COMPANY The Prompt Shippers KEEP THIS IN MIND TU TT ARE BETTER BEST VALUE FOR THE PRICE a Yea ee Oe And Many Customers Know It. WORDEN (;ROCER COMPANY Wholesalers for Fifty-seven Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver 24 COMMERCIAL TRAVELER Takes Another Fall Out of Interstate Commerce Commission. Manistee, Sept. 20—Attorney Gen- eral Potter is certainly putting up a strenuous fight against the usurpation of state power by the Interstate Com- merce Commission aid should be back- ed up by every American citizen every- where who believes in justice and fair- ness. With Mr. Potter starting the ball to rolling and other executives putting their shoulders to the wheel there seems to be no valid reason why the next presidential campaign should not be fought out on this issue. It will have to be made the battle cry very, very shortly. Why not in 1928? “Malefactors of great wealth” are again very plainly to be seen in indus- trial circles and another “big stick” treatment may have to be resorted to. Why not ask Attorney General Potter to wield it. He _ certainly has the moral stamina to apply it. The Interstate Commerce Commis- sion is proving itself the stepping stone for the malefactor in transporta- tion and commercial lines allied there- with and unless patriotic methods are applied soon that body will run every- thing. Formed originally to prevent dis- crimination against the small shipper, the Commission has assumed— The right to regulate rates other than interstate. The right to say what shall become of the physical assets of the various transportation companies. The right to prevent railway cor- porations from even reducing rates. To say whether railway lines shall be operated or not. Whether thev shall or shall not con- solidate for working purposes. It has taken away from the body which created it—Congress—the right of regulation and has set itself up above the Federal Supreme Court. It tells railroads what kind and what amount of service it may give and has, I am informed, regulated the prices charged for and size of portions served on dining Cars. When a Detroit individual bought a railroad down in Ohio and announced a reduction in passenger fares and freight charges, it put a quietus on the proposition in a hurry. Also the same thing happened when President Underwood of the Erie Railroad, announced that he was satis- fied a two cent fare was ample for his organization. In other words, it is just—on regu- lation of every kind and awfully shy on accomplishments. Without doubt, it ‘s to blame for the present plight of the Western farmer, the unfortunate fruit conditions in Cal- ifornia, live stock conditions in the Central West, the decadence of once prosperous mining cities in Colorado and the outrage of exorbitant charges everywhere else. It is alwavs further in arrears than the U. S. Supreme Court in its decisions though, fortun- ately, we always have an inkling, from past sad experience, just what that de- cision will be. Its expenses are enormous and vet not a tithe of thos< forced upon trans- portation compan-¢s in the way of use- less accounting. President Alfred of the Pere Marquette Raiload made a public statement about two years ago to the effect that :t cost his company alone $400,000 a year to make reports to the Intersate Commerce Commis- sion the major portion of which were never opened. They have butted in on Michigan affairs just far enough to put most of the trolley lines out of existence. They have not so far gone into domestic re- lations, but this we may expect They have exacted technical and ex- pensive proceedings in order to enter their portals so that the small shipper has not a chance on earth to file claims MICHIGAN TRADESMAN with that body, hence they are useless even in the work which Congress laid out for them in the first place. Now it is high time to do something. I feel sure that Mr. Potter will start it. Let’s back him up. Give him pub- licity and moral support. Help to make him President, if necessary. He has the poise and mental foundation, is a fighter, and will never sleep at the switch. If the railroads want to give Michi- gan folks a lower coal rate, which seems almost like a fairy story, let them give it. If we are making a pen- sion bureau out of the Interstate Com- merce body, let’s so understand it, but for Heaven’s sake don’t permit them to delay traffic. When I started out on this week- end I told the editor I was going to visit one of the ideal hotels in Michigan and would allow him three guesses as to where it would be. He named it in one and here I am. When I first visited the Chippewa, soon after Henry Nelson was installed as manager, he asked me on my de- parture to make suggestions as to pos- sible improvements he might make in his service. Right then and there I emphatically told him that if he did not allow his patrons to swell his head, he needed suggestions from nobody. And Henry is to-day wearing the same sized hat. Any changes he may ‘have made over the old regime emanated from his own cranium and were excep- tionally pleasing and he has not been spoiled by his clientele. Naturally, he is a hotel man. His experience as chief steward in the ser- vice of the Pere Marquette Steamship Co. enabled him to begin “right” in the feeding game. His personality won as a landlord and you will travel far to duplicate his wonderful ability as a public purveyor. He “knows his stuff’ and he has brought home the bacon to his backers. Heretofore I have depleted my stock of adjectives in speaking of this in- dividual and his remarkable success, which is so well understood by the traveling public, that when I announced my week-end trip, the editor instan- taneously named the man and place. The Chippewa is one of the few ho- tels which has done a good business this summer, equal to 1905, which was considered a banner vear among Mich- igan resorts. Here is a menu representing a Sun- day dinner at the Chippewa. I am printing it for the bcys who are al- ways asking for them: Chicken Consomme Cream of Tomato Celery Hearts Celery Seed Pickles Queen Olives Radishes Broiled Lake Trout, Lemon Butter Roast Spring Chicken, with Dressing Fried Spring Chicken, a la Maryland Chicken Fricassee, Country Style Roast Leg of Spring Lamb, Petit Pois Zoast Prime of Beef, Demi Glace Special Dinner Steak, with Mushrooms Iceberg Head Lettuce, French or 1,000 Island Dressing Fruit or Banana Nut Salad Sliced Tomatoes Cucumber Surprise French Fried, Parsley Butter, Steamed, Whipped and AuGratin Potatoes Steamed Hubbard Squash Butter Wax Beans Buttered Beets Parker House Rolls Fresh Strawberry Shortcake, . Whipped Cream Apple Pie a la Mode, Fresh Blueberry Pie Raspberry Spanish Cream Honey Walnut Sundae Ice Cream and Cake Cream Puffs Longhorn Cheese 3everages At a Michigan hotel convention ban- quet, held at Post Tavern, Battle Creek. some time ago, Congressman Hooper defined “head waitress” as the individual who “leads you to a seat where you do not want to sit.” Too many hotel and cafe patrons get the wrong slant on the duties compre- hended by this titl. A head waitress who really and truly functions has entire charge of the dining room em- ployes and equipment, and is held re- sponsible therefore. I have been very liberal in my praise “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. September 21, 1927 HOTEL GARY GARY, !ND. Holden operated 400 Rooms from §2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. Cc. L. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop prices. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. turopean $1.50 and up per Day. RESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CUSHMAN HOTEL. PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. It is the Tuller Facing Grand Circus Park, the heart of Detroit. 800 Gecegee oom. 83. -50and up. ard B. James, Manager. DETROIT, MICH. HOTEL IULLER Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets N. P. MOWATT, Mer. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan September 21, 1927 MICHIGAN TRADESMAN 25 of other hotel employes, but this par- ticular functionary has been neglected. Just now I have two-outstanding ex- amples of excellence in that particular service, at the Columbia Hotel, Kala- mazoo, and Hotel Chippewa, Manistee. Mrs. Emma Snell had charge of the dining room at Hotel Whiting, Trav- erse City, several years during the in- cumbency of her brother, J. P. Ober- lin, going from there to the Columbia Hotel three years ago. Her dining room set-ups are works of art, her assistants are well trained andi neat. Mrs. Emma Baldner came to the Hotel Chippewa during August Fields’ regime, and performs a service which hotel operators often speak of as the acme of perfection. Several of her assistants have also been with her for years. Either of these could well supervise hotel training schools. excellent people departments in By no means are all of life’s little thrills depicted on the movie screen. Martin Jensen and his clever wife are engaged in commercial aviation in the Hawaiian Islands, the former winning the $10,000 Dole prize in the recent California-Honolulu flight. I have heard from them: “Dear Uncle Frank—Your cable- gram with congratulations received promptly. We both agree that it gives us a greater thrill than the prize itself. Come back and we will spend it on you. Martin and Margaret.” The following is an extract from a letter received by the Tradesman editor last spring, from a Los Angeles correspondent: “The most touching tribute, and one rarely ever accorded znyone was when ‘Lady Jensen,’ aviatrix of Oahu flew over the departing steamship and dropped a beautiful lei (wreath) upon the deck, labeled ‘To our Uncle Fratic. 7 ‘That s evidence. where another thrill was in A. B. Riley, well-known in Michigan hotel circles, writes from El Paso, Texas, that he is now managing di- rector of the Orndorff, a new 300 room hotel in that city. It is of the Spanish type of architecture, every room with bath and all modern improvements. The Browning Hotel, Grand Rapids, caught up with a “skipper” the other day, and sent him to the cooler. That’s the only way to discourage the prac- tice. There have been altogether too many compromises for offenses of this character. I am very glad to notice that the reputable attorneys of the State are interested in a movement to discour- age contingent fees among the pro- fession. A contingent fee is where the attorney takes a case, pays the court expenses, receiving a certain percent- age of damages won. Such practice is outlawed in most states and should be here. The legal muss over the af- fairs of the House of David, Benton Harbor, was made possible and was the outcome of such practice. Perry Dowling disposes of bonds for the Michigan Trust Company. He can sell anything. He was born that way. Just a natural salesman. He also poses as a natural sportsman and twice a year hies himself away to the wilds of Manistee county, first after the de- ceptive trout and again in September for birds. When the first of May drifts along, you will find his head- quarters at the Chippewa. Henry Nelson and Big Bill Daniels blaze the way to the Little Manistee and Pine Creek, Perry following later with an assortment of fishing tackle that would do credit to a sporting goods em- porium. Daubing his frame with tar- oid and fly bane he awaits the course of nature and ravages of mosquitoes. His friends—and I “will say he has a lot of them—help him out, and the next you hear of him he is back Grand Rapids disposing of photo- graphs of his ‘‘catch.” Just now he is removing his arsenal to the same “wilds” and in a few days his friends will be feasting off of Indian runner ducks. Maybe he will be my friend after reading this. Who knows? But as a salesman he is a wonder. George Crocker, manager of the Ho- tel Olds, Lansing, made a flight to Petoskey last week to attend the ho- tel convention. So far as learned no casualties are reported, in conjunction with this particular trip. Under the revised speed regulations, omnibusses are allowed about the limit. There has been more or less complaint made concerning the speed attained by common carriers of this class. While these cars are necessarily bulky and take up rather more of the road than jis compatible with highway driving, there have been very few ac- cidents reported. Passengers natural- ly want to hit it off at a high rate of speed and from my own observation I have discovered that the drivers are careful and competent. The danger to passing traffic has so far been no greater than from contact with flivvers. The new speed law is ridiculous, but in the past very few drivers have been interfered with in their inclination to step on the gas. Laws are seemingly made to be broken and this one simply adds to the assortment. It looks from the action of the Con- servation Commission, as though the fox squirrel is doomed to destruction. Pretty soon someone will discover that shade trees being the habitat of in- sects of all sorts and descriptions, their final destruction will be recom- mended. Then we will be saved the necessity of raking up leaves every spring. With our large areas denuded of trees, fire wardens will be retired from service and just think of the fu- ture reduction in state taxes. Pass- ports to the Sahara Desert should be meted out to the alleged conserva- tionists. All this talk about winter sports in Michigan is interesting. We are hav- ing a hard time to get people to come here in the summer, what with high railroad fares and other charges at- tuned to the limit of the resources of the pocketbook. Winter is winter in Michigan and no occasion for picnics. Encourage the youth of the land to go the limit on such lines, but don’t hold your breath waiting for winter resort- ers. They are headed in toward more congenial climate and the snowball al- lurement will hardly be reducible to shekels. Another flock of aeroplane casual- ties has been chronicled in the past few days. The death rate from this species of ‘transportation is very much on the increase and in many instances reports show that the machines were defective when they started out. It mav be that the Government is estop- ped from interfering with flights, but how about their authority to make regulations protecting mere humans on terra firma? Also almost every plane which descends accidentally, is im- mediately consumed by fire. This sure- ly ought to be preventable. The Hotel Gary, at Gary, Indiana, which is ‘to be operated by the Holdens known in Michigan hotel circles, will be opened to the public early in Octo- ber. It has 150 rooms, is architectur- ally attractive and modern in every particular. In a letter received from Frank Duggan, general manager of Hotel Pennsylvania, New York City, he con- veys this message to his legion of hot friends in Michigan: “Please be good enough, Judge, to convey my best regards and good wish- es to any and all my Michigan friends whom you may meet from time to time and tell them that notwithstand- ing the fact I am kept pretty much on the go down here, I always have a thought for each of them and my recollection of the time spent in De- troit is a most pleasant one.” Which has the true ring of sincerity. The authorities of Gratiot county have established a quarantine against all sheep-killing dogs until they are provided with licenses. Which is as it should be! It ought to prove a source of great comfort to the sheep to be killed by a licensed dog. A number of London firms are dis- couraging the use of the powder puff by their employes. This regulation might be enforced 1n staid old “Lun- nun,’ but what an exhibit of human freaks such a custom would develop. Powder is a great stimulator of self respect whether employed in the pro- cesses of war or the arts of peace. The good old Swiss cheese, former- ly an auxiliary of a famous old Mil- waukee beverage, is to be revised and will hereafter be known in market places: as “Switzerland” cheese. It is understood the holes will be punched by machinery and reflect greater uni- formity. Promotors everywhere deprecate the talk about over-production in hotels. They call it a species of “bunk” not justified by the facts. Promotors rely upon commissions obtained from the sale of stock to keep the home fires burning. Gold bricks are less attrac- tive as an investment than formerly, mining and oil stocks have been over- plaved, and real estate offerings lack the elements which formerly appealed to the public, so why not a new vehicle to cart away the elusive dollar? A San Francisco hotel journal even abets this species of swindling by stating that there is room for more hotels in California. We heard this line of hoakum relative to hotel con- struction in Florida, two years since. The writer happens to know a lot about “lack” of hotels in California. A friend of mine is building a hotel in a suburb of Los Angeles. He had a corner lot there which was especially adapted to hotel purposes, because it possessed two major requisites—air and sunshine. Also, incidentally, the town “needed” another hotel. Of course my friend knows nothing about hotels, or hotel operation, but he did “know"’ the hotels out there were all making oodles of money. He cited me one local instance where a hotel was turning away trade. I investigated it and found the statement to be true to a certain degree. The hotel, in point, a 70 room affair, all baths, was renting rooms singly at $7 per week, which absolutely did not pay the cost of operation, to say nothing about interest on investment. Then he discovered there were oceans of other first-class hotels in the metropolis near by which were renting rooms with bath for as low as $25 per month, With his illy planned hotel and its abundance of “light and sunshine,” my friend is looking for a lessee. Later on he will be looking for a manager to operate it on a salary and you can -asily estimate the caliber of the indi- vidual who will consent to manage a property which is fore-ordained to prove a flat financial fiasco. Hotel operating was never so alarm- ingly profitable, and California is prob- ably not as much overdone as Florida, but she is built years ahead of the times and then some. Judge Thompson, of the Illinois Supreme Court, hits it up a little when he publicly makes the statement that ve honor our fathers who defied laws they regarded as oppressive, but we shout treason at those who undertake to repeal a law which expresses our pet intolerance. The traitors to our Government are not the ones who criticise the laws, but rather the ones who sponsor them from purely person- al considerations.” But the Judge convinces us that his heart is in the right place when he adds this: “Those who would force tranny upon us want to make us sub- jects of the Nation. We are not sub- jects. We are the sovereign rulers of the country.” Isn't it true? Through sufferance we allow our servants to reverse the order of things and place the manacles of slavery about us, and then forget that after all this is a government of and by the people. The most out- standing example of this is the Inter- state Commerce Commission spoken of elsewhere. Absolutely with only brief and limited authority we have allowed them to assert powers never even con- templated by the people who were responsible for their creation. Our courts also, assume rights and privileges which would have done credit to the dark ages of superstition. Constitutional rights are continually disregarded, but we all take our medi- cine because the little fellows we have supplied with playthings are lording it over us, and they are having such a good time These complications we are constantly meetign are on account of the failure of some of the more seriously minded ones to appreciate the little joke. Frank S. Verbeck. >> Community Wreckers. All peddlers or house order takers who are touring the smaller communi- ties should have painted across their hats in plain ietters “Community Wreckers.” They serve no good pur- pose. They sell nothing which cannot be purchased at the local stores. Their prices are usually much higher, con- sidering the quality of the merchandise. means nothing, for gone. They pay community have no interest in your community except the dollars they can dollar spent with the merchant and deposited by him bank is the same dollar you borrow when you go to the bank and want a loan. For your own wel- if for no other reason, discourage the peddler and order taker, the “Com- Wrecker,” and your Their guarantee to-morrow they are not a local tax funds cent te and garner, fhe heme in the home fare, munity spend money at home. The local dealer is always here, ready to stand back of his merchandise. He deserves your continued support. —__—_2 2» Six New Subscribers This Week. The following names have been add- ed to the subscription list of the Tradesman during the past week: Enders Co., Benton Harbor. J. Nagel, Marshall. C. W. Parmalee, Matherton. John De Blaay, Ensley Center. William O. Markle, Alger. Charles De Les Demier, Bay City. Rockford Hotel HARRY J. KELLOGG, Mgr. Sunday Chicken Dinners Rooms $1.00 to $1.50 ROCKFORD MICHIGAN CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. Director—H. H. Hoffman, Lansing. Discussion on Training Pharmacists at Port Huron Convention. President Houser: We will proceed with the regular order of business. I see here the report of the Memorial Scholarship Fund by Mr. Calkins, of Ann Arbor. I don't believe he is here. The next order of business is the presentation of resolutions. Has any- one any resolutions they want to present at this time? Secretary: I have several here, Mr. President, including a proposed change Article VII, of the by-laws, as recommended by the con- in the by-laws. vention last vear, and the same old request to allow the representation of the Board of Pharmacy at meetings of the Ann Arbor Pharmaceutical As- sociation and here is a resolution for the State Pharmaceutical Association from the National Association and a few things they recommend for dis- cussion. I think there is no use of The committee wants something to do and we will just turn them all over to the resolu- tion committee and then if they find anything to report on they will do so. That includes also the President’s re- port. The motion was adopted it be referred to the resolution committee. else got any resolutions to submit at this time. I think that constitutes the business for this particular program. Is anybody here from Port Huron to give any in- structions as to what we are to do about the party to-night? Are we to drive our own cars—it says a stag party at Stag Island? Can you give us any information, Mr. Hurley? Park your cars on Joard street, go up the Black River, take a ferry boat down to Stag Island at 6 o'clock, come back on the Wau- The ladies will have dinner at St Clair ion. my reading them here. President: Anybody Mr. Hurley: 1 Keta. I think you understand we are to be at thls particular spot at 6 o'clock. Any further announcements can be made from there. At 6 o'clock at the Black River ferry dock. Mr. Baumer: This stag party is supposed to be at Stag Island. There were some financial arrangements that had to be made in order to put this party over successfully. I believe the tickets been printed. Those tickets are strip tickets, containing six tickets, one ticket is for the fare to the island, one ticket is for the fare back, one is for the lunch and three tickets for the liquid refreshments. We made three trips in order to get this thing over. The charge will be $2. They will be on sale before you leave. I think you gentlemen will all say you got your money’s worth. I just want that understood. President: We meet down there and as we get on the boat we pay $2. I President: have believe vou must all agree that there is a whole lot of expense entailed in connection with these You realize, if you have once had ex- perience in conducting these conven- conventions scape tN ERR BNE CNC MICHIGAN TRADESMAN tions, it is absolutely out of propor- tion to expect local groups to arrange the programs like you have in the past. It is a big responsibility to the local men and goodness knows they work enough without having to be burdened I think you will get_a lot of pleasure out of it, We will now have the drawing for prizes. with a couple of dollars extra. so let’s put this over. Mr. Middleton first prize. Jack Har- Mr. Platt third prize. Let’s try and be prompt. We are going to snap through this as promptly as possible. I think it would be better for all concerned if we would be punctual. Is there anything furth- er to come before us? Mr. Bogart, have you anything? Mr. Bogart: On the question of new stores. I haven’t anything but surmises to make. One great mistake is made by the druggist himself in fail- ing to look into the future and to realize that every sign over every door to-day is coming down. It isn’t very many years before there is going to be a new man in that store and he is going to take your place, yet I think very few of us count that at all in our daily recognition. Another thing the druggist ought to do, he ought to regard every clerk in his employ as a potential retail druggist and he should help to make him so. In that respect I think I can charge you men with being very delinquent. Because of that fact I think you have a lot of inefficient drug stores. There aren’t very many days go by in Detroit that some young man doesn’t appear in our office to talk about opening a drug store. One of the evils we are up against to-day is the furniture man who goes about taking leases in preparation for starting a drug store. If we happen to be driving about in Detroit it is a very common thing to see a sign, “A first class pharmacy will be opened here about so and so.” If you go far enough you discover nobody is going to start it, but some furniture company has taken a lease and in due course some young man will walk into our office and announce that he has leased this building, signed the contract for his furnture and fountain, that he has paid down a few hundred dollars. Most times he has borrowed and he has no money, but he wants a stock of goods on ninety days or one hundred and twenty days to start. He wants $400, or $500 or $600. In a very few months we discover this young man knows absolutely nothing about the rudiments of business. He has no idea of what he is up against. If he has been work- ing for some druggist for a few years certainly that druggist has never sat down with that young man and told him something about the things he should know when he starts in busi- ness; and if that young man has been taught something about it, he never would undertake that enterprise. The turn over of stores in Detroit is tre- mendous and if you would come to our office and read the cards as they ap- pear and disappear, you would be amazed at the number of stores start- ed on less than a shoe string and very largely on pure ignorance. I wonder if it is not your fault. You are con- ris second prize. President: stantly studying ways and means to better your business. We talk about making it better by making statutes. You may make business conditions better, but you can’t make better men. That’s out of the question. Some of the poorest men we have are sharper than chain lightning. They can go through any school you have, but they aren’t good men and they aren’t good business men after they get ready to start for themselves. Now, aren’t there men in this room old enough to remember the time when the man they worked for was a genuine, honest- to-goodness man, who taught them the fundamentals of business, so when the day came when they voiced the pos- sibility of going into business for themselves, they took it seriously. The mere joy of going ahead wasn’t what attracted them, because they came in there and the only thing they hope for is that somebody will give them credit. There are so many places they can go and get merchandise that it is never a wonder to us to find out they have gone. I think in that suggestion you have one of the best reasons why to- day we are having so many poorly conducted stores. I don’t know that you can do anything to stop it except to assume the responsibility that I really think is yours and that is to take men in and talk to them. We have had splendid young men come to us and talk to us and then come back and cancel the thing and go back to work where they were better off. If a young man is to start in Detroit to-day, as- sum a debt of $3,000 for this, fixtures and counters, manage to get $500 to pay down and then at the first month he must produce $150 and his landlord wants $150 or $200. Before he has be- gun to take his money in they are back there for it and they must have it be- cause they have him mortgaged, body and soul. He has had no training to point out to him the things he ought to know. Is it going on in any other place? I think it is from what we hear. Certainly it is going on in Detroit a great deal. No one knows it better than Jack Webster or Mr. Reid, or some of the men here from Detroit, but it is so much of a puzzle to us that we wonder why something isn’t done in the way of education toward point- ing out to the young man what he must do—the obligation he takes upon him- self when he sets himself up in busi- ness. If what I have said could pro- voke a discussion I think you could arrive at a better understandirg of the whole situation. Mr. Hoffman: Some time later in the convention I would like to have the privilege of answering Mr. Bogart. I don’t think he has the solution at all, but I would like to answer him. Mr. Bogart: I just stated a propo- sition. Mr. Hoffman: I think that the real excuse for our College of Pharmacy, our prerequisite law which Mr. Bogart intimates, is not of any particular bene- fit. Mr. Bogart: No, I don’t. Mr. Hoffman: I claim that is the place where these young men will be instructed, not only in technical phar- macy, but along business lines and that September 21, 1927 is one of the courses that will be in troduced in all well-equipped colleges of pharmacy. I am not going into any lengthy detail at the present time. President: I would like to inject < word myself. I think Mr. Bogart has said something to Mr. Hoffman. From actual experience I have men trained in pharmaceutical work, graduates of universities, men I have pretty nearly gotten on my knees to see the things he points out, and still they go out and start. I have had the experience. I have run up against it. Mr. Bogart: If you will permit me to say, Herb is wrong if he thought I belittled the education. I say you can’t make a business man wholly by that, because some of the sharpest ras- cals we know go through school quickly. Mr. Hoffman: Don’t we have to re- fer to the law of averages? Mr. Bogart: It is over an average in Detroit now. Mr. Hoffman: Not to take some particular case, but say he is a grad- uate of a unversity and say he is sharp and tricky. I know you believe and you have demonstrated you believe in higher education. That is the place to teach these things. If they don’t do it in the College of Pharmacy— Mr. Bogart: Up to the present day it has not been done. Mr. Baumer: I believe when the college prerequisite proposition came before the executive committee, we took this under consideration and we arrived at the conclusion that we would have fewer men if we put through the college prerequisite; that we would have more intelligent men. that after they had had this training in college they would be smart enough to under- stand business conditions and we really thought that was part of the solution. Mr. Bogart: If you give them a business course. I think the educated man doesn’t necessarily make a good business man. Mr. Lakey: I believe that both Mr. Bogart and Mr. Hoffman are correct. I believe that there is a little place here where they haven’t gone far enough back. I believe the selection of the possible pharmacist should be in the hands of the old receptor. In that way there would be a certain amount of selection taking place, where the trouble is to-day anybody who passes his high school examination and graduates from high school has the privilege of entering the college of pharmacy, may do so and success- fully complete his work. I don’t be- lieve it is a case of intelligence. I think education is quite a misused word sometimes. The mere acquisition of knowledge doesn’t necessarily imply that man is going to apply that knowl- edge and that he is going to be able to conduct a business successfully. If the druggists would exercise some care in regard to the boy he hires to run errands or the boy who does the boy’s work around the store, as formerly was done, I think then you would have a different type of man entering into business. It is a question of person- As we find ii, this boy is hired usually for his labor. The druggist gets what he is paying for. The boy ality. ty « ep 3 ci as 4 > a> s «J y ey # September 21, 1927 MICHIGAN TRADESMAN 27 doesn’t get any apprenticeship training and he doesn’t care, providing he gets a sufficient amount of money. The first question iss How much will this partciular store pay? If it doesn’t pay enough, I am going to the next store. There is a point Mr. Seltzer brought out which I think is a good one. We have a man at the college working for a certain individual in Detroit and Mr. Seltzer spoke of this man doing something that was:’t exactly ethical. Mr. Seltzer said, “If I was in your place I would change proprietors.” It wasn’t consideration of money for that man. It was the desire to be the right kind of a pharmacist. Formerly, the men who went into pharmacy went in with the desire to be a pharmacist. A great many desire now to study phar- macy, are compelled to study pharmacy because they can get through in less time than they can through medicine or something else they might perhaps prefer. It resolves itself not back to the school, but to the selection of the individual. I think there is where the trouble lies. It is more the quality or purpose of the individual than any- thing else, because in the long run the individual who is not able to carry on will eliminate himself automatically. We have men in our college who have relatives. They will collectively get together and as soon as that man passes his examination they put him into business. We can’t train that man to teach him business. We can teach him the underlying principles, but not the application—that 1s something he must get himself. I asree with both Mr. Bogart and Mr. Hoffman, but I think you should go farther back. —_2+>——___ A Wild Boy. A remarkable story comes up from South Africa of a native boy taken by baboons in babyhood from his kraal and cared for by a baboon foster- mother for years. Scme twenty-odd years ago he was captured from a troop of baboons by Cape police on an expedition through wild territory. They were amazed to find, instead of a baboon, a well-grown boy who travel- ed on all fours. He scratched and. bit and fought when taken, and was, of naked. His parents could not be located, so he was given a year ina mental hospital and then turned over to a farmer. He could not talk, dis- liked all kinds of lived on prickly pears and mealies. His appetite was enormous. In disposition he was mischievous, but not malicious. course, cooked It was a task to train him to walk erect, but he responded to kind treat- ment and was very fond of children. As the years passed he learned to talk. His mannerisms are all monkeyish and physically he is extraordinarily strong. He will run a ten mile errand without a rest, can shoulder a 200 pound sack and carry it, and will do as much work in a day as two men. He remembers much of his experience with the ba- boons, and tells of cold nights when he slept warm in the arms of a big baboon, and fed on edible crickets. He has learned to laugh—shrilly—and his features are similar to those of the baboons. One thing is peculiar about him. He has no sense of time. Day and night mean nothing to him. To tell him to do something “in the morning” or in an hour conveys no idea to him. It is now or never in all his activities. 3ut he has no disposition to go back to the baboons of his boyhood. a governments have fol- lowed the advice of Bret Harte to young men: within your income, even if you have to bor- row money to do it.” Too many “Always live food, and~ NEW HOLIDAY GOODS AND STAPLE SUNDRIES For the Coming Season NOW ON DISPLAY AT GRAND RAPIDS in Our Own Building You will find the most carefully selected line of merchandise for the Holiday Season suitable for the Drug Trade ever shown in Michigan. showing this year. Manistee We could not begin to tell you about this wonderful line in this small space. But if you will visit our Sample Room on the second floor of our building we believe you will be the one to be surprised at the line we are Hazeltine & Perkins Drug Company MICHIGAN Grend Rapids WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.) .. 124%@ 20 Boric (Xtal) _.. 15 @ 25 Carbolec —.__.... 38 @ 44 Cttrie 22S 53 @ 70 Muriatic 2... 34@ 8 INitrieG: = 9 @ 15 Oxalic -.--__--. 164%@ 25 Sulphuric _ - 34@@ 8 Wartarie 2200. 50 @ 60 Ammonia Water, 26 deg... 06 @ Water, 18 deg... 05%@ Water, 14 deg... 044%@ 11 Carbonate -..... 20 @ Chloride (Gran. 09 @ 20 Balsams Copaiba 1 00@1 25 Fir (Canada) _. 2 75@3 00 Fir (Oregon) -. 65@1 00 Peru ..........- 3 Ga 25 mal 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon). 50@ 60 Sassafras (pw. 60c) @ 60 — Cut (powd.) i eo 26 Berries Cuben 2200. @1 00 AS @ 2 Juniper .......... Li@ 236 Prickly Ash 4 @ Extracts Dieorice, .... 60@ 65 Licorice, powd. _.. 60@ 70 Flowers AEDICR 2 @ 8 Chamomile (Ged.) @ 60 Chamomile Rom. @ 60 Gums Acacia, ist _...__ 50@ 65 Acacia, 2nd .... 45@ 650 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 70 Asafoetida —_-_._ 50@ 60 BOW -2000 75@1 00 Campnor 8 6: 85@ 90 Guaiag @ 80 Guaiac, pow’d _. @ 90 0 @1 10 Kino, powdered__ @1 20 EVER co @ 60 Myrrh, powdered @ 65 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Sheliae _.. 65@ 80 Pele 75@ 90 Tragacanth, pow. @17 Tragacanth ....1 76@2 25 Turpentine —..-. @ 30 Insecticides Arsenic 0. 08@ 20 Blue Vitriol, bbl. @ O07 Blue Vitriol, less 08@ 15 Bordea. Mix Dry 13@ 22 Hellebore, White powdered -..... 18@ 30 Insect Powder .. 35@ 45 Lead Arsenate Po. noe Lime and Sulphur Do 8@ 33 Paris Green ..... 280 Leaves Buchu, ..2 85@1 00 Buchu, powdered_ @1 00 Sage, Bulk __-... 2 30 Sage, % loose -. 40 Sage, powdered... @ 35 Senna, Alex. .... 50@ 15 Senna, Tinn. pow. 30 85 Uva Urai _....__ 20 36 Olis Br Bitter, Almonds, Bitter, artificial __.... Almonds, Sweet, oe Almonds, Sweet, 7 60@7 75 3 00@3 85 1 50@1 80 imitation -... 1 00@1 26 Amber, crude .. 1 25@1 60 Amber, rectified 1 50@1 76 Amige: 2200250. 1 40@1 60 Bergamont --.. 9 50@9 75 Cajeput —...... 1 50@1 75 Cassia oo 3 50@3 75 Castor 2202 1 45@1 70 Cedar Leaf -... 2 00@2 25 Citronella -..... 1 25@1 60 @laves - 20s 2 50@2 76 Cocoanut -.--.. 25 35 Cod Liver —..... 2 00@2 50 Croton 2 00@3 25 Cotton Seed -_-. 1 35@1 50 Cuhebs —......... 6 50@6 75 Migeronm 7 50@7 75 Eucalyptus .... 1 25@1 50 Hemlock, pure. Juniper Berries_ Juniper Wood ~ 1 50@1 75 Lard, extra -.-. 1 55@1 65 Lard, No. 1 --.. 1 25@1 40 Lavender Flow... 6 00@6 25 Lavender Gar’n. 85@1 20 Bemon 4 50@4 75 Linseed, raw, bbl. @ 84 Linseed, boiled, bbl. @ 87 Linseed, bld, less 94@1 07 Linseed, raw, less 91@1 04 Mustard, artifil.oz. @ 35 Neatsfoot -..... 1 26@1 35 Olive, pure -... 4 00@5 00 Olive, Malaga, yellow .... 2 85@3 25 Olive, Malaga, green. ..._.._..... 2 85@3 25 Orange, Sweet — 5 00@65 25 Origanum, pure. @32 50 Origanum, com’! 1 00@1 20 Pennyroyal .._. 3 25@3 50 Peppermint -... 6 00@6 25 Rose, pure __ 13 50@14 00 Rosemary Flows 1 25@1 50 rr E. he 10 50@10 75 Sassafras, true 1 75@2 60 Sassafras, arti’l 75@1 00 Spearmint -....- 8 00@8 25 Sperm . --- 1 50@1 76 any 2220 9 00@9 25 Tor USE ...... 65 75 Turpentine, bbl... @ 60 Turpentine, less 67@ 80 Wintergreen, leas 2 6 00@6 25 Wintergreen, sweet Hiren 22 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -_.__ 6 00@6 25 Wormwood -. 10 00@10 25 Potassium Bicarbonate -.-. 35@ 40 Bichromate —___- 15@ 25 Bromide .....-_ 69@ 85 Bromide .......__ 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. Or Xtal __-... 16@ 25 Cyanide 5. 30@ 90 Todide: 2 4 36@4 55 Permanganate _. 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red — @ 70 Sulphate .__..._ 35@ 40 Roots Alkanet 2. 30@ 35 Blood, powdered. 35@ 40 Calamus _ 35@ 75 Elecampane, pwd. 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered _...._ 45@ 60 Goldenseal, fpow. @8 00 Ipecac, powd. —. @é6 00 Licorice 35@ 40 Licorice, powd... 20@ 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd... @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground ..... @ 90 Sarsaparilla Mexican, Glycerine ........ 32@ 52 Seuilia ...... 35@ 40 Squills, powdered 70@ 80 Tumeric, powd.-. 20@ 25 Valerian, powd... 61 00 Seeds Anise 22. @ 35 Anise, powdered 35@ 40 Bird, ta ...... = 17 Ganary 2. w@ 16 Caraway, Po. .30 25@ 30 Cardamon ...... 3 75@4 00 Coriander pow. .30 = 26 Eee 15@ 20 Wennel 22: 25@ 40 Ae al 7@ 16 Flax, ground .... 7@ 165 Foenugreek, pwd. 15@ 25 HiGMp 2.52655 es 8@ 15 Lobelia, powd. .. @1 60 Mustard, yellow 17@ 25 Mustard, black... —_ 25 Poppy ....-- cee 30 Qubice ....._..... 1 = 50 Rape 22... 15@ 20 Sabadilla ....... 60@ 70 Sunflower -_-..-. 11%@ 15 Worm, American 30@ 40 Worm, Levant — 5 25@5 40 Tinctures Aconite @1 80 Aljew 2. @1 56 Arnica 2... @1 44 Asafoetida -...— @3 38 Belladonna - --- @1 44 Benuzoin _......... @2 28 Benzoin Comp’d. @2 40 Buchu @2 16 Cantharadies -.. @2 62 Capsicum =... @2 28 Catechu _.......... ice @i1 44 Cimchona —......._ @2 16 Colchicum __._. @i 80 Cuhehe ........... @2 76 Digitalis @2 04 Gentian @1 35 Guaize 2... @2 28 Guaiac, Ammon... @2 04 Iodine 2. @1 25 Iodine, Colorless. @1 50 ron, Cla, _.._.._. @1 56 Ming: @1 44 Myrrh 0. @2 52 Nux Vomica -.-. @1 80 Osium 2... @5 40 Opium, Camp. .. @1 44 Opium, Deodorz’d @5 40 Rhubarh —....... @1 92 Paints Lead, red dry -. 13% @14% Lead, white dry 13% @14% Lead, white oil_. 13% @14\% Ochre, yellow bbi. @ 2% Ochre, yellow less Red Venet’n Am Red Venet’n Eng. 4 Putty Miscellaneous Acetanalid -.... 57@ 175 AY 2 O8@ 12 Alum. powd. and ground .... 8 o9@ 15 Bismuth, Subni- _ trate 2 83@3 08 Borax xtal or powdered -... 6%@ 16 Cantharades, po, 1 bu@2 00 Calomel _... 2 70@2 91 Capsicum, pow’d 35@ 40 Carmine __._._._. 7 00@7 50 Cassia Buds _... 35@ 40 Cloves .......___... 5b0@ 55 Chalk Prepared. 14@ 16 Chioroform _.__. ae 60 Chloral Hydrate 1 20@1 50 Cocaing .._... 12 10@12 80 Cocoa Butter -... 70@ 90 Corks, list, less. 40-10% Copperas __.... @ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 21@2 42 Cream Tartar .. 36 45 Cuttle bone -.... 40 50 Dextring —...__.._ 6@ 15 Dover’s Powder 4 00@4 50 Emery, All Nos. 10@ 15 Emery, Powdered @ 15 Epsom Salts, bbls. @ 3% Hpsom Salts, less 3%@ _ 10 Ergot, powdered .. @3 50 Flake, White .. 15@ 20 Formaldehyde, Ib. isan ae Gelatina <..._ Glassware, less ion” Glassware, full case 60%. Glauber Salts, bbl. ots Glauber Salts less 04@ Glue, Brown ... 21 30 Glue, Brown Grd_ 16 20 Glue, Whte ---. 27%@ 35 Glue, white grd. 25@ 35 Glycerine —_..... 30@ 50 Bone 2 T6@ 95 Jeding 2202 6 45@7 00 lodoform ......... 3 = 30 Lead Acetate _. 20@ 30 Mace @1 60 Mace, powdered. eens 60 Menthol _....... @8 00 Morphine _... 11 Bou 93 Nux Vomica --... 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 45@ 55 Pepper, White, pw. 65@ 75 Pitch, Burgudry 20@ 25 Quassia ........ 13 15 Quinine, 5 oz. cans 59 Rochelle Salts .. 31@ 40 Sacharine -..... Salt Peter ...... 11@ 22 Seidlitz Mixture. 30@ 40 Soap, green .... 15@ 30 Soap mott cast... @ 25 Soap, white castile eae @15 00 Soap, white castile less, per bar .. 1 60 Seda Ash ......... 3 10 Soda Bicarbonate 3% 10 Seda, Sal ........ 02% 08 Spirits Camphor @1i 20 Sulphur, re -.-- 3%@ 10 Sulphur, Subl. -. 4 10 Tamarinds —_.... 20@ 25 Tartar Emetic .. 70@ > Turpentine, Ven. 50@ Vanilla Ex. pure 1 50@2 0 Vanilla Ex. pure 2 25@2 60 Zinc Sulphate . 0#6@ SR RS ROCA tan Re nS MICHIGAN TRADESMAN September 21, 1927 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED Twine Beef Lard Sausages Smoked Meats AMMONIA Arctic, 10 oz., 3 dz. cs. 3 76 Arctic, 16 oz., 2 dz. cs. 4 00 Arctic, 32 oz., 1 dz. cs. 3 00 Quaker, 36, 12 oz. case 3 85 ee ee ee 4 35 24. | ES 6 00 10 lb. pails, per doz. 8 50 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, dos. _... Bb Royal, 6 oz., do. _... 2 70 Royal, 12 oz., doz. __ 5 20 Boval, 6 lh _...... 31 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case 10: size, 4 doz. _._... 3 70 Ge pies, 4 Gos. 5 50 20c size, 4 doz. __--_- 7 20 25e size, 4 doz. ____._ 9 20 50c size, 2 doz. __ 80c size, 1 doz 10 Ib. size, % io Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed BREAKFAST FOODS Kellogg’s Brands. Corn Fiakes, No. 126 Corn Flakes, No. 124 Corn Flakes, No. 102 Pep, Pep, Krumbles, No. 424 .-. 2 70 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 60 Post’s Brands. Grape-Nuts, 24s _.--_ 3 80 Grape-Nuts, 100s -.-- 2 765 Instant Postum, No. 8 5 40 Instant Postum, No. 9 5 00 Instant Postum, No. 10 4 60 Postum Cereal, No. 0 2 26 Postum Cereal, No. 1 2 70 Post Toasties, 36s -. 2 85 Post Toasties, 24s .. 2 85 Post’s Bran, 24s --.. 2 70 BROOMS Jewell, doz. 5 25 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 1Ib._. 9 25 Ex. Fancy Parlor 25 Ib. 9 75 Ex. Fey. Parlor 26 lb. 10 00 ON 1 75 Wihtk, No. 3 2 75 BRUSHES Scrub Solid Back, 8 in. __.. 1 50 Solid Back, 1 in. -... 1 75 Pointed Ends -._..... 1 26 a DECLINED Dry Sait Meats Stove Bator oo 1 80 No Oo 2 00 Peerless 2 60 Shoe Ne £9) 2 2 26 No, 2) os 3 00 BUTTER COLOR Dandelion — 2 85 CANDLES Electric Light, 40 ibs. 12.1 Plumber, 40 Ibs, 12.8 Paraffine, 6s Wicking Tudor, 6s, per box _. 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 _. 4 50@6 75 Apple Sauce, No. 10 8 00 Apricots, No. 1 1 —_ : Apricots, No. 2 -..--- Apricots, No. 2% 3 i0@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 50 Blueber’s, No. 2 2 00@2 75 Blue berries, No. 10_. 14 06 Cherries, No. 2 --.. 3 75 Cherries, No. 2% ~--- 4 25 Cherries, No, 10 -.. 14 00 Loganberries, No. 2 _. 3 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, sliced 1 26 Peaches, No. oe ee Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 3 00@3 25 Peaches, 10, Mich. ~ 8 50 Pineapple, 1 sl. ---_- 1 75 Pineapple, 2 sli. ---.- 2 60 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. ---- 3 00 P’apple, 2, cru. -.--. 3 60 Pineapple, 10 cru. -. 9 Gf Pears, No. 2 .....---- 3 15 Pears, No. ae J 2 2 wor 50 Plums, No. 2% ------- 2 90 Raspberries, No. 2 blk 3 26 Raspb’s, Red, No. 10 13 60 Raspb’s Black. . No. b ......... 12 60 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 60 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 3 & Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 8 26 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz. 2 50 Chicken Haddie, No. 1 3 75 Fish Flakes, small .. 1 35 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. — 1 65 Lobster, No. -- Star ; 90 Shrimp, 1, we 2 2 Sard’s, % Oil, oo -- 6 10 Sardines, % Oil, k’less 5 50 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 80 Salmon, Red Alaska 3 75 Salmon, Med. Alaska 2 86 Salmon, Pink Alaska 1 85 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. 1 65@1 80 Tuna, %, Albocore — 95 Tuna, %s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ Beef, No. 1, Roast —__- Beef, No. 2%, Qua. sli. Beef, 3% oz. Qua. sili. Beef, 4 oz., Qua. sli. Beef, No. 1, B’nut, sli. Beefsteak & Onions. s Chili Con Ca., Is 1 35@ Deviled Ham, %s Deviled Ham, %s Hamburg Steak & Onions, No, 1 Potted Beef, 4 oz. _._. 1 10 Potted Meat, \% Libby Potted Meat, % Libby Potted Meat, % Qua. 90 Potted Ham, Gen. \&% Vienna Saus., No. % Vienna Sausage. Qua. 95 Veal Loaf, Medium -_ eee 0 W to 4 Bo Mm po Oo O88 ET OO > oS Baked Beans Campbells, 1c free 5 _. 1 16 Quaker, 18 oz. ___.__ 95 Fremont, No. 2 ....__ 1 10 Snider, No. 1 oo 95 Snider, No. 2 __._ | 2 20 Van Camp, small _... 85 Van Camp, Med. -... 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips .. 3 76 No, 244, Large Green 4 50 W. Beans, cut 2 1 45@1 75 W. Beans, 10 7 Green Beans, 2s 1 45@2 26 Green Beans, 10s _. @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked : 15 Ked Kid, No. 2 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 86 Beets, No. 3, cut -.-. 1 60 Corn, No. 2, stan. — 1 16 Corn, Ex. stan. No. 2 1 36 Corn, No, 2, Fan. 1 80@2 36 Corn, No. 10 __ 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole __ 2 00 Okra, No. 2, cut -. 1 65 Dehydrated Veg. Soup 80 Dehydrated Potatoes, ib. 45 Mushrooms, Hotels ~~ 35 Mushrooms, Choice, 8 oz. 40 Mushrooms, Sur Etra_ 60 Peas, No. 2, E. J. __-- 1 65 Peas, No. 2, Sift, sume 1 Peas, No. 2, Ex. Sift. BE, J. 2 Peas, Ex. — gy 26 Pumpkin, No. 1 85@1 6é Pumpkin, No. » 4 00@4 75 Pimentos, %, each 12@14 Pimentoes, %, each _ 27 Sw’t Potatoes, No. 2% 2 26 Sauerkraut, No.3 1 35@1 50 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. i 1 Spnach, No. 2.. 1 ei 90 Spinach, No. 3.. 2 256@2 60 Spinach, No. 10. 6 50@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@2 25 Tomatoes, No. 10.. @8 00 CATSUP, B-nut, small __...__.. 1 90 Lily of Valley, 14 oz._. 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 8s -.__ 1 40 Paramount, 24, 16s —. 2 35 Paramount, Cal. ne 7 Sniders, § of. —..._.___ Sniders, 16 oz. .........-- 2 4 Quaker, 8 oz .......... 1 26 Quaker, 10 oz. -.--.___ 1 36 Quaker, 14 oz. —....... 1 90 Quaker, Gallon Glass 13 00 Quaker, Gallon Tin __ 9 00 CHILI SAUCE Balter, 15 of 3 30 Saicger, § of... am & OO Lilly Valley, 8 oz. -. 2 25 Lilly Valley. 14 oz. -. 3 25 OYSTER COCKTAIL. Sniders, 16 oz. ........ 3 30 Sniders, 8 oz. 2 36 CHEESE. Roquefort: 2 65 Kraft, small items Kraft, American Chili, small tins — Pimento, smail tins Roquefort, sm. tins Camembert, sm. tins Dass 20 29 Leer 3 Michigan Dairy _...._ 28 New York New 1926 __ 32 3 CHEWING GUM. Adams Black Jack ___. 65 Adams Bloodberry ___. 66 Adams Dentyne ________ 65 Adams Calif. Fruit ___- 65 Adams Sen Sen _...._. 65 Beeman’s Pepsin __..._ 65 Beechnut Wintergreen. 70 Beechnut Peppermint — 70 Beechnut Spearmint .._ a Doublemint Peppermint, Wrigleys _ -2 Spearmint, Wregileys __ 65 autcy Frat 65 Wrigley’s P-K —__.--.. 65 OD 65 aeapermy 65 COCOA. Droste’s Dutch, 1 Ib.__ Droste’s Dutch, % lb. Droste’s Dutch, % Ib. Droste’s Dutch, 5 Ib. Chocolate Apples -__. Pastelles, No. 1 ---1 Pastelles, % Ib. Pains De Cato _ Droste’s Bars, 1 doz. Delft Pastellies 1 lb. Rose Tin Bon to > 00 a °o Bons 18 00 7 a toga Tin Bon RES SEC 9 00 13 ay ‘Cnemes De Cara- one 13 20 12 oz. Rosaces —__... 10 80 % lb. Rosaces % lb. Pastelles —_---- 3 40 Langues De Chats _. 4 80 CHOCOLATE. Baker, Caracas, %s -_.. 37 Baker, Caracas, 4s -_-. 35 COCOANUT Dunham’s 15 lb. case, %s and \%s 48 45 tb, case, “is __...... 47 15 ib. case, %s .._.__.- 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 26 ae te Cotton, . : 50@4 00 3 50@4 00 HUME GROCER CO. ROASTERS MUSKEGOR, MICE COFFEE ROASTED 1 Ib. Package Mewoss 32 iiperty 2208 ne oe Cusaker 38 DIOAPOW 2 36 Morton House __----_~ 43 Men 33 noya: Club 37 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 1 i> Ges 4 8 i. Gus a Coffee Extracts mM. %., per 100 _.. Frank’s 50 pkgs. __ 4 26 Hummel’s 60 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -.____ 7 00 Eagie, 4 doz. __-._____ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. __ 4 60 Hebe, Baby, 8 do. 4 40 Carolene, Tall, 4 doz.3 = Carolene, Baby eee EVAPORATED MILK Quaker, Tall, 4 doz.__ 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 15 Oatman’s D’dee, Baby 5 00 Every Day, Tall ____ Every Day, Baby -.-_ Pet, TA oo 5 15 Pet, Baby, 8 oz. Borden’s Tall _..-_.__ Borden’s Baby -.__.-. 5 05 Van Camp, Tall ___._ Van Camp, Baby -___ CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 10c 75 00 Worden Grocer Co, Brands Master Piece, 50 Tin_ 35 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas’p., 2 for 25, Apollo95 00 In Betweens, 5 for. 25 37 50 Canadian Club -_...- 35 00 Lithe Tom... 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _.__ 75 00 Webster Knickbocker 95 00 ee ee ne one Webster Belmont... 110 00 Webster St. Reges 125 00 Bering Apollos _... 95 00 Bering Palmitas —. 115 00 Bering Delicses __.. 120 00 Bering Favorita _... 135 00 Bering Albas ----_. 150 00 CONFECTIONERY Stick Candy “ ptangard oo Pure Sugar Sticks 600s 4 30 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten. —.......- 17 OR0Ot 14 a Oe ae French Creams _-----. 16 Paris Creams ....__...... 17 Grocers 2.0000 a2 id Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 756 Choc Marshmallow Dp 1 70 Milk Chocolate A Al - Nibble Sticks 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — : 85 Magnolia Choc __---.. 1 26 Gum Drops Pails Anige 220 = 16 Champion Gums --.-. = ae Challenge Gums -. Favorite Superior, Boxes ___.---. 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts —.----.. 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------. 18 O. F. Horehound dps. — 18 Anise Squares 8 Peanut Squares -_--.. a ao Horehound Tablets __-. 18 Cough Drops Bxs Putmams 1 35 Smith Bros. 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 865 4 oz. pkg., 48s, case 3 40 Specialities Walnut Fudge -_-..... 23 Pineapple Fudge —~--..- 22 Italian Bon Bons -..-.. 1 Banquet Cream Mints_ 28 Silver King M.Mallows 1 35 Bar Goods Walnut ——. 8 5c ’ Neapolitan, 24, Mich. Sugar eg 24, 5e 30 Pal O Mine, 24, 5c _.__ 80 Malty Milkies, 24. 5c _. 80 Bo-Ka-To-Ka, 24, 5c __ 80 COUPON BOOKS 50 Economic grade 3 50 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice _. 28 Evaporated, Fancy _. 33 Evaporated, Slabs _. 25 Citron 1S box 40 Currants Packages, 14 oz ~.-. 17 Greek, Bulk, Ib, ----- 17 Dates Dromedary, 36s --.. 6 78 Peaches Evap. Choice -....... 31 Evap. Ex. Fancy, P. P. 30 Peel Lemon, American -.... 80 Orange, American .... 80 Raisins Seeded, bulk 11 Thompson's s’dles blk 9% Thompson’s seedless, 15 oz. Seeded, 15 oz. ---_-... 12% California Prunes 90@100, 25 Ib. boxes__@07% 60@70, . boxes..@10% 50@60, . boxes..@11 40@50, . boxes.._.@12 30@40, . boxes..@16 20@30, 25 lb. boxes__@21 FARINACEOUS GOODS Beans Med. Hand Picked ~. 07% Cat times —-. 2. = Brown, Swedish -..... cea Bmaaney ... 8 07% Farina 24 packages —.--_.. - 2 50 Bulk, per 100 Ibs. -... 06% Hominy Pearl, 100 lb. sacks . 3 50 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. .......... 69 Egg Noodle, 10 lbs, — 16 Pearl Barley Chester 2. ~~ 4 50 C000 aaa 4 00 Barley Grits ~..-..-... 5 60 Peas Scoteh, lb. .2......, OS Split, lb. yellow -.-... 03 Split green —......... 08 Sage Hast India oe 10 Tapioca Pearl, 100 lb. sacks .. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant .. 8 50 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Same Price % oz, 1°25 14% oz. 1 80 2% oz. 3 20 3% oz. 4 60 2 60 5 00 8 oz. 9 00 16 oz. 15 00 2% Ounce Taper Bottle 50 Years Standard. Jiffy Punok 3 doz. Carton ........ 3 35 Assorted flavors, FLOUR Vv. C. Milling Co. Brands idly White 2... 9 90 Harvest Queen —..._. 9 80 Yes Ma’am Graham, S08 2 -- 3 40 FRUIT CANS F. O. B. Grand Rapids Mason Half pint _........ ion oe One pint ___.._ ciate Oe One gnart _. ww. 8 16 Half gallon __....._.138 15 ideal Glass Top. Malt Oint 2 3 00 One ont: 2. -. 9 80 One quart —_-.__ --11 16 Half gallon ________..16 40 « > | te oy ys > ae RAR 0 « 0 a me scoierineeent itt ee ecu ets race anoeav a ie aoe September 21, 1927 MICHIGAN TRADESMAN GELATINE 26 oz., 1 doz. case _. 6 3% oz., 4 doz. case_. 3 00 66 One doz. free with 5 cases, ieue@, 3: doz. 2 = 2 Minute, 3 doz. ___----- 4 Plymouth, White ---- 1 Quaker, 3 doz. ------ 2 55 55 JELLY AND PRESERVES Pure, 30 lb. pails —__-3 Imitation, 30 Ib. pails 1 Pure, 6 oz., Asst., doz. Buckeye, 18 oz., doz. 2 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoa, 1 Ib. Nucoa, 2 and 5 Ib. 30 75 95 00 21 -- 20% Wilson & Co.’s Brands Oleo = 2 ee 24 Nw 2g Sail ROW 19 MATCHES Swan, 144 0 4 75 Diamond, 144 box -._. 6 00 Searchlight, 144 box. 6 00 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 6 00 Ohio Blue Tip, 720-1c 4 50 Blue Seal, 144 ______ 5 60 Reliable, 144 ________ 4 35 Wederal, 144 ____._____ 5 gn Safety Matches Quaker, 5 gro. case__ 4 25 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% lb Wh. L. 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% lb. Black 3 90 Dove, 6 10 lb. Blue L. 4 45 Palmetto, 24, 2% Ib. 6 75 NUTS—Whole Almonds, Tarragona__ 27 Braz New 9. 18 Haney Mixed 220007 23 Filberts, Sicily ______ 22 Peanuts, Virginia Raw 09% Peanuts, Vir. roasted 10% Peanuts, Jumbo, rstd. 10% Peanuts, Jumbo, std. 11% Fecans; 3 star 20 Fecans, Jumbo —._- 40 Pecans, Mammoth __ 50 Walnuts, California __ 38 Salted Peanuts Haney, No, too. 16 Shelled Aimonds 208 70 Peanuts, Spanish, 20, 1D, baes) 2 12% Bauer 32 PieOCRnS oe 1 05 Walnnta: ooo 90 MINCE MEAT None Such, 4 doz. ___ 6 47 Quaker, 3 doz. case __ 3 60 Libby, Kegs, wet, lb. 22 OLIVES Bulk, 5 gal. keg _.__ 10 50 Quart Jars, dozen ___ 7 00 Bulk, 2 gal. keg ____ 4 50 Pint, Jars, dozen ____ 4 00 4 oz. Jar, plain, doz. 1 35 5% oz. Jar, pl., doz. 1 60 81% oz. Jar, plain, a 2 35 20° oz. Jar, Fl. do... 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz, Jar, stuffed, doz. 3 50 ot bing Jar, — ee 50@4 75 20° om, Jar, stutted az, 7 90 PARIS GREEN Bel Car-Mo Brand oft 2 ip. Tins 220 8 oz., 2 do. in case_. 15 Tb. palia .20 20 1D. patie 20 PETROLEUM PRODUC?}s Iron Barrels Perfection Kerosine __ 13.6 Red Crown Gasoline, Tank Wagon _...____ 14.7 Solite Gasoline ~______ 1 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 Capitol Cylinder ______ 39.1 Atlantic Red Egine__ 21.1 Winter Black —... 12.1 6 6 PIGAVY 65. Special heavy -.------ 6 Extra heavy 6 Polarine ‘‘F’’ 6 Transmission Oil Finol, 4 oz. cans, Finol, 8 oz. cans, Parowax, 100 Ib. ____ Parowax. 40, 1 lb. __ Parowax, 20, 1 lb. -- SVS OVS et et et tt bt et Semdac, 12 pt. cans 2 70 Semdac, 12 qt. cans 4 60 PICKLES Medium Sour 5 gallon, 400 count _. 4 76 Sweet Smail 16 Gallon, 3200 —._ 28 75 5 Gallon, 750 ..._ 9 00 Dill Pickles Gal. 40 to Tin, doz. _. 8 25 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 75 Pievyele .. 6 4 75 POTASH Babbitt’s, 2 doz. .... 2 75 FRESH MEATS Beef Top Steers & Heif. __ 22 Good St’rs & H’f. 15%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Cows OD 15 Good 2 14 Medium 00000 is Common ja Veal 20D 20 21 MOOG 2 20 Meatum ..2 02 2 18 Lamb Spring Famp . 2 85 ong 2 88 Meeting oo 0 Poor eos ee Mutton Good oo 18 MeGtam (oo 16 FOr oo eevee ae Pork Faent foes oo 15 Medium hors = 0020 15 Eeavy oes ....- __. 14 Doms, Wed, 2 31 atts eo 22 Sheniders : 18 Sparerins os 14 INGek bones — 2 00 06 Trimmings: oo 14 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats DS Bellies __ 18-20@18-19 Lard Pure in tierces __.___ 1454 60 lb. tubs ___-advance % 50 lb. tubs __-_-advance %& 20 lb. pails _._-advance 10 lb. pails _._-_.advance % 5 Ib. pails _.._-advance 1 3 lb. pails _._._-advance 1 Compound tierces __._. 144 Compound, tubs ____ 14% Sausages Bologna 2.08 16 Liver ... ds ee brankfort —_.. 20 Pork) os Se -18@20 VeRp 19 Tongue, Jellied ~__--- 35 Headcheese ____------ 18 Smoked Meats Hams, Cer., 14-16 lb. @23 Hams, Cert., Skinned 6-25 1s oo @23 Ham, dried beef Knuekies 2. @35 California Hams @17% Picnic Boiled Hams 222000 20 @22 Botled Hams ____ @35 Minced Hams __._ @17 Bacon 4/6 Cert. 24 @35 Beef Boneless, rump 28 00@30 00 0 Rump, new __ 29 00@32 0 RICE Fancy Blue Rose ____ 06% Raney Head 2:2... 09 Broken (oo 03% ROLLED OATS Silver Flake, 12 New ROCESS ooo Quaker, 18 Regular __ Quaker, 12s Family __ Mothers, 12s, M’num Nedrow, 12s, China __ ww wwnrtbo 6 on sacks, 90 Ib. Jute —__ 35 Sacks. 90 Ib. Cotton __ 3 40 RUSKS Holland Rusk Co. Brand 18 roll packages _____ 2 30 36 roll packages _____ 4 60 36 carton packages __ 5 20 18 carton packages __ 2 65 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, bbls. ____ 1 80 Granulated, 60 Ibs. es. 1 60 Granulated, 36 2% Ib. Packaees oo 2 40 COD FISH Middies ooo 15% Tablets, % lb. Pure __ 19% G05, 2) 40 Wood boxes, Pure __ 29% Whole Cod 11% HERRING Holland Herring Mixed, Keys _118 Mied, half bbls. ____ 9 50 Mixed, bole 9. 17 00 Milkers, Kegs _______ 1 25 Milkers, half bbls. __10 25 Milkéere, bbis. 2: 19 00 K K K K, Norway _. 19 50 8 1b, palie 1 40 Cut Euneh 2 1 65 Roned, 10 Ib. boxes __ 15 Lake Herring % bbl, 400 Ibs. 2. 50 Mackerel Tubs, 100 lb. fney fat 24 50 Tubs, 50 count __.__ 9 00 Pails, 10 lb. Fancy fat 2 00 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35 E. Z. Combination, dz. 1 35 Dri-Foot, dow 20. 00 Bisbys, Dom 2. 1 35 Shinola, dow. 2... 90 STOVE POLISH Blackine, per doz. Black Stik Black Silk Paste, doz. 1 Enameline Paste, doz. 1 Enameline Liquid, dz. 1 EK. Z. Liquid, per doz. 1 Radium, per doz. i Rising Sun, per doz. 1 654 Stove Enamel, dz. 2 Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. 1 Stove, per doz ... 3 SALT Colonial, 24, 2 Ib. ____ Colonial, 36-14% _____ Colonial, Iodized, 24-2 2 Med. No. 1 Bis. _.. 2 Med. No. 1, 100 Ib. bg. Farmer Spec., 70 Ib. Packers Meat, 50 Ib. Crushed Rock for ice cream, 100 lb., each Butter Salt, 280 lb. bbl. Block, 50 Ib. rae’ Salt, 280 Ib. 10 lb., per bale _ 35° 4 lb., per bale 50, 3 lb., per bale 28 Ib. bags, Table __ Old Hickcory, Smoked, ! { 1 bo bo bo tl G-10 1b) G2 4 Per case, 24, 2 Ibs. .. 2 Rive case lots —_... 2 Todized, 24, 2 Ibs. __.= 2 SPE SOAP Am. Family, 100 box Crystal White, 100 __ Export, 100 box Big Jack, 60s Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s 3 Swift Classic, 100 box 4 20 Mule Borax, 100 bx 7 Wook 100 box _.__. 6 Jap Rose, 100 box .. : Rainy, 100 box 2... Palm Olive, 144 box u Bava, 100 bo _.. . 4 Octagon, 120 _... 5 Pummo, 100 box ____ 4 Sweetheart, 100 box _ 3 Grandpa Tar, 50 sm. 2 Grandpa Tar, 50 lIge. 3 Quaker Hardwater Cocoa, 72s, box _... 2 Fairbank Tar, 100 bx 4 Trilby Soap, 100, 10c 7 Williams Barber Bar, 9s Williams Mug, per doz. CLEANSERS NS- scOU re A UBs-poLise! 4 Liquid, ds. i ‘0 80 can cases, $4.80 per cass WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Brio oo 85 Climaline, 4 doz. —... 4 20 Grandma, 100, 5c __.. 4 00 Grandma, 24 Large —_ 3 80 Gold Dust, 100s _____ 4 Ou Gold Dust, 12 Large 3 20 Golden Rod, 24 __.... 4 25 dns; 3 dom _... 4 50 La France Laun., 4 dz. 3 60 Euster Box, 54 4. 3 75 Old Dutch Clean. 4 dz 3 40 Octazon, 965 0. 3 90 Rinso, 409 _..- 2 3 20 Rinse, 245 0 32 5 25 Rub No More, 100, 10 OF 3 85 Rub No More, 20 Ly. 4 U0 ap Cleanser, 48, 20 OF) 3 85 Sani Wiusts 1 doz. -. 2 25 Sapotio, 3 doz ._._.. 3 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large __ 4 80 Speedee, 3 doz. -___-- 7 20 Sunbrite, 72 doz. _._. 4 00 Wyandotte, 48 —__.___ 4 75 SPICES Whole Spices Allspice, Jamaica -.._ @26 Ofoves, Ganzibar ...._ @ 36 Cassia, Canton _..._. @22 Cassia, 5c pkg., doz. @40 Ginger, African ._._.. @19 Ginger, Cochin 2 @ 25 Mace, Penang —_..._. 1 20 Mixed. No. ft @32 Mixed. 5c pkgs., doz. @45 Nutmegs, 70@90 =. @59 Nutmegs, 105-110 _. @52 Pepper, Black ______ @46 Pure Ground in Bulk Allspice, Jamaica _-__ @30 Cloves, Zanzibar -._.__ @46 Cassia, Canton —..._. @28 Ginger, Corkin _-_._.. @38 Mustard _.. -_ ee a oe @32 Mace, Penane ___-_ I 306 Fepper, Black _....... @50 Nutmess — @62 Pepper, White _.____ @75 Pepper, Cayenne .... @35 Paprika, Spanish @52 Seasoning Chili Powder, 16¢ ___. 1 35 Celery Salt, 3 oz. _.._s_- 95 Sage, 2 Of 22). 90 Gnion Salt 3 1 35 Garie 22 1 35 Ponelty, 356 of. .-. 3 95 Kitchen Bouquet ____ 4 50 Laurel Leaves _______ 20 Marjoram, 1 oz. 90 Savery, I ez. .... _._ 30 marge, F Of - 2-8 $0 Tumeric, 2% oz. ._._ 90 STARCH Corn Kingsford, 40 Ibs. ..-. 11% Powdered, bags __.. 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48-1) 4 80 Quaker 40-1 07% Gloss Argo. 48, 1 Ib. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 3, 5 ib. pres .. 3 35 Silver Gloss, 48, ls __ 11% Hlastic, G4 pkgs. __._& $6 igen, 48-1 2220 on 3 50 ‘Niger Oo ips. 06 CORN SYRUP Corn Blue Karo, No. 1% _. 2 42 Blue Karo, No. 5, 1 dz. 3 33 Blue Karo, No. 16 _.. §$ 18 Rea Karo, No. 1% _. 2 70 Red Karo, No. 5, 1 dz. 3 71 Red Karo, No. 10 .. $ SI imit. Maple Flavor Orange, No. 1%, 2 dz. 3 15 Orange, No. 5, 1 do. 4 41 Orange, No. IG 4 2) Maple. Green Label Karo, Green Label Karo __ 5 19 Maple and Cane Mayflower, per gal. __ 1 55 Maple Michigan, per gal. ... 2 50 Welchs, per gal _... 3 10 TABLE SAUCES Lea & Perrin, large_. 6 00 Lea & Perrin, small__ 3 35 HGNC 23 1 60 Roval Mint 2. 2 40 Tobasee, 264. 4 25 Sho You, 9 oz., doz. 2 70 Aol Wpee 2 5 20 A-l, sree oo 3 15 Caper, 2 0%, s.-e-v<-2> 3 30 Zion Fig Bars OR athe l i (e me cers Stimulating and Speeding Up aaa SPW te Obtainable from Your | Wholesale Grocer Zion Institutions & Industries Baking Industry Zion, Minnis TEA Japan Medium 2-0 27@33 Choice 37@46 Raney 2 54@59 No F Ninh... 54 i tb. pke. Sifting —..._ 13 Gunpowder Choice, oo 40 Baney 47 Ceylon Pekoe, medium -__..... 57 English Breakfast Conzou, Medtum __._ 28 Congou, Choice ___. 35@36 Congou, Fancy _... 42@423 Oolong Medium 00000 _—. a €hoice 2.2 45 Pancy oo 50 TWINE Cotton, 32 ply cone __._ 40 Cotton, 3 ply pails ss «4 Wook @ ply oo 18 VINEGAR Cider, 40 Graiy _. 22 White Wine, 80 grain__ 26 White Wine, 40 grain__ 20 WICKING No. @ per gross ss 1G No. 1, per grose __.__ 3 36 No. 2, per gress __. 1 56 No. 3, per gross _. 2 66 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, Per Gam _. «| 75 WOODENWARE Baskets Bushels, narrow band, Wire handles ____._ 75 Bushels, narrow band, wood handles .__... 80 Market, drop handle. 90 Market, single handle. 95 Market, extra ~ _.... 1 60 Splint, larce 8 50 Splint, medium —_____ 7 50 Splint, small 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each. 2 55 3 to 6 g@al., per gal .. I6¢ Pails 10 qt. Galvanized __.. 2 50 12 qt. Galvanized ___. 2 7% 14 qt. Galvanized ___. 3 25 12 qt. Flaring Gal. Ir. 5 00 t0 gt. Tin Dairy __.. 4.646 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes __ 65 Hat, wood 2.050 1. 1 00 Rat, specie 1 00 Mouse, spring _._.... 36 Tubs Large Galvanized -._. 8 75 Medium Galvanized __ 7 50 Small Galvanized ____ 6 75 Washboards Banner, Globe ._u._ — 5 50 Brass, Sitigle _.¢ = 6 00 Glass, single 6 00 Double Peerless __ 2 3 50 Single Peerless __.___ 7 50 Northern Queen _.__. 5 50 Riniversa: 2 7 25 Wood Bowls 3 in. Butter 02 00 EG in. Hutter 9 00 tt in, Butter 3 18 00 1 in, Butter _ 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. | Wibre ........ 08 Butchers D. F. ___.. ~ 06% Keate 23 07% Kraft Stripe .... 09% YEAST CAKE Maric. ¢ agg. ..... 2 70 Sunlight, 2 doz. _.... 2 70 Sunlight, 1% aoz. .. 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos, %8 30 To Prevent Automobiles Parking in Front of Store. The question of the right of a mer- chant to prevent or restrict the park- ing of automobiles in front of his place of business, maye be one of consider- able importance. In other words where a street in front of a place of business is used for parking purposes, to such an extent as to interfere with the business carried on therein, has the merchant any legal remedy? Now, to begin with, it may be stated that the streets are of course intended to be used by the public for all lawful purposes of travel. This use quite naturally includes the right to park thereon, when occasion demands at least for a reasonable time, and the ad- joining property owner has no right to complain. However, when it comes to making use of a given part of a street in front of a business property for a more on less permanent parking place, we have a different situation. And it seems, both by reason and authority, that such use of a street by a third party, where it tends to injure the adjoining prem- ises, may be prevented by the person damaged thereby. Now, let us see. In a recent case of this kind, cer- tain merchants leased a store in an Eastern city. After they had been in business there for some time, a bus line operator leased an adjoining store room for a waiting room for his cus- Following this a continuous line of busses occupied the street in tomers. front of both store rooms. The merchants complained that this more or less permanent blocking of the curb in front of their store inter- tered with their business. They brought suit for an injunction to restrain this use of the street and curb by the bus On appzal to the higher in passing on operator. court the question of whether or not the merchants had stated a legal cause of action in their complaint, in part, said: “It appears that the defendant (bus owner) did not make use of the high- way in front of complainants (mer- chants) property simply to receive and discharge but lingered passengers, there for an hour at a time; in fact, the bill says that his busses were con- tinuously in front of complainants’ premises, one departing being relieved by another. “Tf all this is true. this destroyed the primary object of the highway, i. e. the passage of the public, and in fact usurped all the rights of the complain- of their It is difficult to conceive of ants in the highway in front property. any rights by which the defendant could appropriate the public street in this manner. “The facts alleged constitutes a nuis- this the defendant is to be permitted to con- ance and it has been so held in state and other jurisdictions. If tinue the practice he has established, it must result in irreparable damage to the complainants in the loss of their customers. In conclusion the court upheld the ruling of the trail court on the suffi- ciency of the complaint. In other words, that if the truth of the allega- tions were established. the defendant, bus line operator, should be restrained MICHIGAN TRADESMAN from using the street in front of the store as a permanent parking place for his busses. The reasoning of the foregoing case has been followed in a number of other decisions in situations of this kind. And, it seems, by the weight of au- thority, that the owner or lessees of business property may restrict the use for parking purposes, when it is shown that such use injures the value of their property and goes farther than the use of the street for purposes of travel. For example. In another case of this kind, certain taxicab companies attempted to use a street in front of business property for a stand. The property owners ob- jected, and filed suit to enjoin such use of the street on the ground that it in- terfered with the use of their prop- erty. The trial court found that the presence of the cabs in front of the property constituted a nuisance, but declined for certain reasons to enjoin the practice. On appeal, the higher court, in holding the property owners joining property, the courts may, on a given showing enjoin such use. Leslie Childs. ——_> > Retail Trade Improvement Noted. August, in the opinion of the writer, marked the upward swing of retail business. The change is very slight but we believe definite. As an instance, the department stores which report to this association had a much _ better showing in August than in July. More than half of the stores showed de- creases in July as compared to the previous year, while in August exactly half showed increases. On the whole, August retail sales in Detroit showed a slight improvement and preliminary reports concerning September show an even better pros- pect. Collections in the department stere field showed a decided improve- ment and for the first time in a num- ber of months a better percentage than last vear was reported. Improvement is not as great in the other lines of retailing although the figures show a The Gila Monster There’s a real Gila monster with us here in Heart to-day, And since found it has been given gracious care in every way, 3ut it had a splendid start and since found it seems to thrive Quite contented in its way, seeming “very much alive.” There’s no language can describe it, it is different in its way From the kind of life that we in our climate note to-day. ‘Tis a rarity indeed, well worth going miles to see, And so at the county fair ‘twill a great attraction be. And there's no humbug about it, when you see it in its lair You will view with interest this rare creature in our care. But ‘twill never tell the story of how it came to be found Right here with us here in Hart as its rightful stamping ground. But among the “happenstances,” this will surely help to make, With this creature ever calling to those yet outside the gate To make this year’s county fair the best ever as they’re known And in part because this monster drifted to us from its home. L. B. Mitchell. were entitled to an injunction, said: “The trial court having found that the taxicab stand in question was a public nuisance, that it materially in- terfered with the use of the property in question by its owners and its tenants, it erred in its second and fourth con- clusions of law. “The judgment is therefore reversed, with directions to the trial court to re- state its conclusions of law in har- mony with this opinion, and to enter its decree permanently enjoining the appellees (taxicab company) from maintaining a stand for taxicabs at the place in question.” In the light of the facts and holding of the foregoing decisions, it is ob- vious that in certain cases a merchant may prevent the use of the street in front of his place of business for park- ing purposes. Of course he cannot prevent the use of the street for all proper purposes. However, where a third person attempts to use such por- tion of the street, as a permanent park- ing place, to the damage of the ad- considerable gain over those of the last few months. As for general business conditions there is no doubt that a general spirit of optimism is constantly growing in expectation of good fall and winter business. Survey of 7 business forecast- ing services, similar to Babson’s, this month, shows a uniform note of grow- ing confidence in fundamental condi- tions and the way fall business is open- ing up. A look at one of the typical crop and general condition maps shows that nowhere in the United States are conditions rated worse than fair. The majority of the country is rated as good and quite some portions are marked very good. Throughout the country as a whole money is cheap and plentiful. Whole- Sale prices have reached bottom and are beginning to turn upward and there is some increase in the buying power of the farmer. Retailers may face some slight further decline in re- tail prices without worry. The general September 21, 1927 buying power of the people as a whole is such that the closing months of 1927 should not show a further shrink- age in volume. Looking at the situation from anoth- er angle, if the stock market trends are an indication, business interests in the country are looking forward with remarkable confidence to a prosperous fall trade. The average price of in- dustrial stocks is much higher than early in the summer and twenty lead- ing speculative industrials are now some twenty-six points higher than on July 1. Considering that general busi- ness expansion has made no apprecia- ble headway in this interval, the ex- tent of this drive is remarkable and is based solely on prospects of fall and winter business. Chain store stocks whose value is determined more by their gain in volume than in dividends paid have shown within the last month a remarkable spurt, all of which bears out the opening statement of this bul- letin that business is now heading up- wards. Harry Hogan, Secretary Detroit Retail Merchants’ Association. —_.<-.— Finds Independent Grocers Are In- creasing. An editorial writer on the New York World has commented upon the growth of the chain stores and in his conclud- ing paragraph sums up the situation b saying: “With its greater capital resources. skilled and centralized management. strictly cash sales and purchases in large quantities, the chain-store sys- tem has certain advantages over the small retailers. Among the latter the tate of business mortality has always been high, and with the advent of chain-store competition the struggle for survival has become keener. Nev- ertheless the chain stores have by no means monopolized the field. New es- tablishments among independent deal- ers are multiplying faster than the old ones die, and many of the older ones are well able to hold their own. The chain store has progressed because of the economies which it has been able to effect in merchandise distribution, but these economies, after all, have their limits. The independents are often able to give specialized services which the chains with their standard- ized goods and methods cannot supply, and there will always be a place for those among them who are efficient and alert.” —_2~~ Metal Brocades Doing Well. Metallic brocades have met with a good demand for the fall season. Gold, silver, steel and multicolor effects have led in both lame and tinsel types. Re- orders are developing in the goods, which are used mainly for formal dresses and evening wraps. The ten- dency has been strongly toward small floral designs, the larger conventional designs having met with little favor. The ground cloths used have been embroidered georgette and satin back fabrics. Additional orders from retail- ers for the brocades are expected with the approach of the social season. _ —_+--___ E. H. Cross, R. F. D. No. 1, Ithaca, renews his subscription to the Trades- “It’s a great paper.” man and writes: b be “a “ September 21, 1927 MICHIGAN TRADESMAN 31 Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Union Motor Truck Co., Bay City. Delta Insurance Agency, Escanaba. Guaranteed Income Corporation of Michigan, Monroe. Reese Mercantile Co., Reese. Anchor Concrete Machinery Adrian. Supreme Realty Co., Detroit. J. E Bartlett Co., Jackson. Wolf Bus Co., Jackson. United Smelting & Aluminum, Inc., Detroit. Hussey Building Co., Detroit. Dreamland Amusement Co., La Salle. Linick Co., Detroit. Wakefield State Bank of Morenci, (consolidated with First National Bank of Morenci). Beaudry Co., Ltd., Grand Haven. Jackson Farm Produce Co., Jackson. Chicago Acceptance Corp., Detroit. Griswold Hotel Luggage Shop, De- troit. Office Building Benton Harbor. Samson Tractor Co., Janesville, Wis. H. Gordon Creamery Co., Detroit. Davies-Morgan Realty Co., La Salle. Detroit Wood Products Co., Detroit. Grand Rapids Growers Building Co., Grand Rapids. Grand Rapids Growers’ Assn., Grand Rapids. Capital Manufacturing Co., Detroit. Cloverdale Land Co., Ltd., Au Sable. Loretta Iron Co., Loretto. Niagara Radiator & Boiler Co., De- troit. Menter Co., Inc., Grand Rapids. Mann & Hamilton, Inc., Detroit. Central Michigan Gravel Co., Lan- sing. McFadden Motors, Inc., Detroit. Nelson Bag Packing Co., Coldwater. Sauzedde Wheel & Brake Co., Mt. Clemens. Fisher Case Co., Detroit. Person-Cooke, Inc., Lansing. Road Bulletin Service Corp., Detroit. Parma Butter Co., Parma. Brier Hill Cement Products Co., De- troit. Pollard Michigan Sales Co., Detroit. Parkstone Apartment Co., Detroit. Highway Service & Sales, Inc., Rose- ville. Mae Hat Manufacturing Co., Inc., Detroit. Detroit Motor Financing Co., De- troit. McCauley & Sipple Co., Grand Rap- ids. Snow Laundry Co., Grand Rapids. Houghton County Bus Co., Hough- ton. G. R. Railway Co., Grand Rapids. Commerce Motor Truck Co., De- troit. Amazon Products Co., Muskegon. Mercantile Acceptance Co., Detroit. Mendelsohn & Piser, Inc., Kalamazoo. Detroit Bedding Co., Detroit. General Equipment Corp., Kalama- ZOO. Kelvinator-Detroit Co., Detroit. Bunny Products Co., Port Huron. Yorton Auto Sales Corp,, Three Rivers. Colburn Building Co., Detroit, Co., Investment Co., "No. 3244. Sebewaing Co-operative Assn., Sebe- waing. Aero Cushion Tire Co., Detroit. Federal Waste Paper Co., Detroit. Eastwood Gardens Land Co., De- troit. Medical Products, Inc., Detroit. Birmingham Development Corp., Birmingham. Kent Packing Co., Grand Rapids. Grand Rapds By-Products Co, Grand Rapids. Victor Vassar Knitting Mills, De- troit. Thomas Quinlan & Sons Co., Ltd., Petoskey. Harris Plan, Detroit. Goodman Cedar Co., Escanaba. River Raisin Hydro-Electric Co., Monroe. Vitanola Talking Machine Co., Sagi- naw. Great Lakes Silver Black Fox Co., Muskegon. Andrews-Linton Saginaw. Ionia Co-operative Oil Co., Ionia. Reiner Electric Co., Detroit. Kalamazoo Retinning Co, Kalama- ZOO. Coal & Oil Co. Morley-Hanna Co., Detroit. American Commercial Airways, Lansing. Glauz, Inc., Detroit. Wolverine Name Plate Co., Inc., Detroit. Washtenaw Investment Co., Ann Arbor. Clover Beef Co.. Detroit. John S. Gray’s Sons, Detroit. American District Steam Co., Grand Rapids. 2 - Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Sept. 183—In the matter of Ralph H. Dawson, Bankrupt No. 3219, the policies of insurance having been found to have no value for the estate, the case has been closed and returned to the district court as a case without assets. Sept. 18. On this day was held the first meeting of creditors in the matter of Carl B. Ely, doing business as Johnson & Ely Candy Co., Bankrupt No. 3233. The bankrupt was present in person and represented by Mason & Sharpe, attor- neys. Creditors were present by Jackson, Fitzgerald & Dalm and Fred G. Stanley, attorneys. Claims were proved and al- lowed. The bankrupt was sworn and examined without a reporter. M. N. Ken- nedy was named trustee and his bond placed at $1,000. ~The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Walter Stellard, Bankrupt No. 3236. The bankrupt was present in person and not represented by attorney. Creditors were present in person and represented by G. R. Credit Men’s Association; Fred G. Timmer and C. W. Moore. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Edward De Groot was named trustee, and his bond placed at $2,000. The tirst meeting then adjourned without date. In the matter of Frank Foltice, Bank- rupt No. 3237, the trustee has filed his first report and account and an order for the payment of expenses of adminis- tration has been made. In the matter of Edwin C. Burt, Bank- rupt No. 3214, it has been determined that the policy of life insurance held by the bankrupt has no net cash value and the matter has been closed and returned to the district court as a case without as- sets. In the matter of Alton Wenzel, Bank- rupt No. 2822, the trustee has filed his report and account, and expenses of ad- ministration and preferred claims proved and allowed, have been ordered paid by order of the referee. Sept. 15. We have to-day received the schedules, reference and adjudication in the matter of John L. Oom, Bankrupt The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a carpenter and contractor, The sched- ules show assets of $1,160 of which $190 is claimed as exempt, with liabilities of $2,003. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt is as fol- lows: Fisher-Drummond Co., Grand Rap. $275.00 Jacob Verhil, Grand Rapids ______ 1.00 John Kooiman, Grand Rapids ____ 170.00 Sinclair Lumber & Fuel Co., Grand Rapids =. oe 120.00 Daniel DeVries, Grand Rapids 76.00 Dr. G. A. Bachman, Grand Rap. 125.00 Comstock Park Lumber Co., Comstock Park ...... 700.00 John G. Oom, Grand Rapids ____ 190.00 Breen Bros., Grand Rapids ____-_ 75.00 Van’s Plumbing & Hardware Co., Grang Rapids oo 25.00 East End Elec. Co., Grand Rapids 62.00 Mrs. J. Huizenga, Grand Rapids 35.00 Stiles Lumber Co., Grand Rapids __ 45.00 A. De Vries, Grand Rapids —___-- 104.00 Sept. 15. We have to-day received the schedules, reference and adjudication in the matter of Arnold C. Hanke, Bankrupt No. 3245. The matter has been referred to Charles B. Blair as referee in bank- ruptry. The bankrupt is a resident of Grand Rapids, and his occupation is that otf a laborer. The schedules show assets of $670 of which the full value is claimed as exempt, with liabilities of $1,888.65. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called, and note of the same made herein. The list of cred- itors of said bankrupt is as follows: H. E. Hammond, Superior, Wis. unknown De. Cummings, Wis. . $ 13.00 Dr. Al. Kuyllo, S. Superior, Wis. unknown Dr. J. Kuyllo, So. Superior, Wis. unknown Dr. Ground, Virginia, Minn. _. unknown Boyle & Mather Garage, Virginia, Mio a 59.60 Harry Nelson Garage, Virginia __ 67.00 ArrowHead Oil Co., Virginia, Minn. 18.00 Range Auto Sales, Virginia, Minn. 49.00 Cc. W. Stahl, Vireinia, Minn. _ 84.§$ Alexandria Reed Co., Virginia, M. 52.00 iW. ©. Viss. Vireinia, Minn. 2... 38.00 Shandling Clo. Co., Virginia, Minn. 7.00 Dunlop Tire Co., Virginia, Minn.__ 2.85 Arrow Head Grocery Co., Virginia 12.00 Mr. Gill, Virginia, Minn. = sé. Seldon Hardware Co., South Su- HWOnor Wid. 54.00 Northern Lumber & Fuel Co., ____ 40.00 Holderman Grocery, South Superior, Wis 19.00 J. Guthrie, So. Superior, Wis. 15.00 Anderson & Swandlian, South muUperior Wigs 22. as 8.00 Shadbolt & Boyd Iron Co., Milwau- ROG fe 72.00 American Railway Express Co., South Superior, Wis. _______ 72.00 Charles Erhart, Superior, Wis. __._ 35.00 Holden Tire Service, Superior, Wis. 22.00 Kelly, Howe, Thompson, Duluth, WER ee ee 8:15 GC. M Boot €o.. Chicaco ___._ ss 86.00 Martin Novaak. Gheen, Minn. ____ 10.00 Ely anHove, South Superior, Wis. 600.00 Eddie Transfer Co., Virginia, Minn. 31.00 Peters & Malcomb, Superior, Wis. 30.00 H. M. Malchow, Superior, Wis. ____ 15.00 Standard Oil Co., Indiana i $2.27 Bridgeport Coach Lace Co., ____ 174.30 Paul Hacking 2 S260 Sept. 16. We have to-day received the schedules, reference and adjudication in the matter of Schuyler St. John, Bank- rupt No. 3246. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a dry cleaner. The schedules show assets of $250 of which the full interest is claimed as exempt, with lia- bilities of $2,108. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made here- in. The list of creditors of said bankrupt are as follows: Crane Co., Grand Rapids Loe 9000 Standard Oil Co., Grand Rapids __ 125.00 Standard Builders Supply Co., Grand Rapids 9 350.00 L. L. Sargent, Grand Rapids ____ 267.50 Oakdale Fuel Co., Grand Rapids __ 90.00 Crystal Dry Cleaners, Grand Rap. 75.00 Richard Bosch, Grand Rapids ____ 26.00 John Beukema, Grand Rapids ____ 460.00 G. R. Steel Supply Co., Grand Rap. 75.00 Raniville Co., Grand Rapids __--__ 140.00 Gast Soap Co., Grand Rapids ___ 4.50 Urbandale Hardware Co., Grand R. 40.00 Star Publishing Co., Grandville 50.00 Press. Grand Rapids _.. 60.00 Herold, Grand Rapids _.._..___ 50.00 William A. Mulhern, Grand Rapids 75.00 O’Reilley’s Hardware Store, G. R. 65.00 Slootmaker’s Garage, Grand Rapids 75.00 In the matter of Fred Miller, Bank- rupt No. 3074, the trustee has filed his return showing that there are no assets in the estate, over and above exemptions. The estate has been closed and returned to the district court as a case without assets, In the matter of Lorena M. Fluent, Bankrupt No. 3240, the funds for the first meeting have been received and such meeting has been called for Oct. 3. In the matter of Melbourne H. Stuck, Bankrupt No. 3235, the funds for the first meeting have been received and such meeting has been called for Oct. 3. In the matter of Clarence R. Beattie, Bankrupt No. 3239, the funds for the first meeting have been received and such meeting has been called for Oct. 38. In the matter of J. Raymond Plank, Bankrupt No. 3230, the funds for the first meeting have been received and ° such meeting has been called for Oct. 3. — Interest in Knitted Ties. Stronger interest is being shown in men’s knitted ties. Many retailers are featuring the merchandise in their higher-priced offerings to the consum- Reorders, according to manufac- turers, are growing, and the indications are that a good fall and holiday busi- ness will be done in these ties. Colors to match fall suits are sought, par- ticularly tans, grays and mixture ef- Gray granite is one shade being strongly featured. Two and three col- or combinations are being shown in ees. fects. imported crocheted ties. F. E. Fisher at Richland, his subscription to the Tradesman and Trades- renews writes, “I surely enjoy the man. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. STORE lease in Pontiac for sale, next to theater on South Saginaw - street. Write F. M., 40 So. Saginaw St. 675 For Sale—Music shop in Pontiae. Or will sell lease separately. Write F. M., 40 So. Saginaw St., Pontiac, Mich. 676 Will Sacrifice My Down Town Market— Wish to enlarge my other market and devote my whole time there. This is a cash and carry market. Established ten years. In city of 50,000 population. Will inventory, or sell in lump. Address No. 677, c/o Michigan Tradesman. 677 FOR SALE—Meat market on main street, centrally located, factory town. Good fixtures, Reason, age. Address J. K. Jackson, 110 West Allegan St., Otsego, Mich. 678 FOR SALE—Adjustable shelving, oak base and drawers, safe and other fix- tures. Also shoe stock-fixtures suitable shoes, dry godos or groceries. EE A; Darling, Big Rapids, Mich. 679 FOR RENT—Brick building 44x82, oc- cupied past fifteen years by dry goods, furnishing goods and clothing. Proprie- tor going to California. Wonderful open- ing. Practically no opposition. Address No. 680, ¢/o Michigan Tradesman. 680 For Sale—General store with cream station, including building. Good busi- ness. No chain store competition. Ad- dress No. 681, c/o Michigan Tradesman. 681 For Sale—Thriving year around gro- cery business. Over $50,000 annual sales, with stock less than $3,000. Modern fix- tures, inventory about $2,500. Excep- tional opportunity. Will sell or lease building of two stories and basement, containing two modern flats, besides store and market. Owner entering larg- er business of other kind. Address The Park Store, Ludington, Mich. 682 For Sale—Business property, close in, west side, Grand Rapids, Mich. Good location for clothing, shoes, groceries, or general line. May trade for city prop- erty. Erickson Bros., 137 Monroe Ave., Grand Rapids, Mich. 683 For Sale—My jewelry sotck. R. N., Fisher, Newaygo, Mich. 684 For Rent—Good location for Bazaar or clothing. Scott Lane, Springport, Mich. 670 GENERAL STORE FOR SALE—Good paying general store business located in steady-going country town. Stock will inventory about $7,000. Reason for sell- ing, illness. Address Ira A. Barkley, Climax, Mich. 661 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. _LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Mich. 32 Merchant Conferences at Grand Rap- ids and Flint. Lansing, Sept. 20—The first two district meetings conducted under the administration of our new President, A. K. Frandsen, were held in Grand Rapids and Flint on Tuesday and Fri- day of last week. The meetings were conducted as had been ad'vertised as conferences of dry goods merchants, store owners and executives. At Grand Rapids fifty-six persons were in attendance. This number included the wives of several of the gentlemen present. J. N. Trompen, chairman of the lo- cal committee at Grand Rapids, called the meeting to order and announced that he, as President of the Grand Rapids Merchants Mutual Fire Insur- ance Co., had the honor of extending the hospitality of the insurance com- pany to the members present. Through the efforts of Mr. Trompen and Mr. DeHoog, Secretary, the meeting had been well advertised and the luncheon which was served was of a very de- lightful character. The meeting continued until about 4 o'clock in the afternoon and it was the unanimous verdict that the time was very profitably spent. On ad- journment, on motion of E. C. Lloyd, of Belding, a unanimous vote of thanks was extended to the insurance company for its hospitality on this oc- casion. Incidentally we mention the Na- tional convention of the Grand Army of the Republic which was being held in Grand Rapids, with the Hotel Pantlind as’ headquarters. Thousands of the old boys with their wives and ladies were there and the lobby and corridors of the hotel was a happy place, with greetings and reunions of the old boys who enjoyed the martial and stirring music and old-fashioned dances through the corridors of the hotel. To see the old soldiers enjoy themselves was well worth a trip to Grand Rapids. The Flint meeting was not quite so well attended, but the discussions were very interesting and participated in by the capable and energetic members of the Flint stores. The occasion was saddened somewhat by the knowledge of the critical illness of G. R. Jackson at his summer home at Long Lake, near Fenton. Reports from his bed- side were such that a turn for the worse was feared. This morning we telephoned to Flint and received the very encouraging news that Mr. Jack- son, while still unconscious, had made a good start toward recovery. We are sure that no store executive in Michigan is more thoroughly be- loved by the scores of employes who serve him than is Mr. Jackson. Mr. Jackson’s recovery will be a source of joy, not only to the employes of the Smith-Bridgman and M. Smith stores, but to the business, social and professional men and women of the entire citv. We hope to be able to report in our next news letter that he is out of danger. Our members in Northern Michigan are urged to rethember the group meeting at Cadillac next Friday, Sept. 23. It is too late at this time to ad- vertise the Jackson group meeting which is beimg held to-day, Tuesday, Sept. 20. This Association has recently re- ceived from the editor of the Women’s Wear Daily a request for our opinion regarding Christmas Shop Early Cam- paigns. Our reply, which has been published in some of the New York trade journals, is as follows: “My point of view is that early cam- paigns are a_ benefit. First, they spread the business over a longer space of time, giving a better opportunity to make displays and arrange the stock for selling; also they give you an op- portunity to organize your selling force. This is a great point from the fact that the store which does not start early and waits until late has an unexperienced, unfamiliar selling force MICHIGAN TRADESMAN which works to a great disadvantage. “The Christmas spirit should pre- vail among the sales force, advertising and merchandising departments of a store just as much as it does with the public; in fact, the more you can pro- mote the Christmas spirit in a retail store the more benefit is to be gained, from the fact that many departments could join in with the Christmas spirit and dispose of a great deal of regular merchandise. When this business is spread over a long space of time, which some stores claim is an unreasonable length of time, you have a better op- portunity to find the merchandise which does not sell and does not move, giving you an early opportunity to dis- pose of same at a cut price if neces- sary. “Christmas shopping propaganda is certainly worth while. It is a great stimulant for business and the think- ing and planning organization can dis- pose of a great deal of practical Christ- mas merchandise, which means regu- lar merchandise sold through early Christmas propaganda. There must be readjustments made, which some organizations call price slashing, in every store every day in the year. These readjustments take care of slow moving undesirable merchandise be- fore it is too late. “Unit control makes it possible to discover every week the merchandise that does not move and this informa- tion makes it posstble to plan out cer- tain methods to get rid of same. I certainly advocate early Christmas shopping.” It may be that the above idea will not coincide with those of our mem- bers in every particular, but it brings the matter before you for your con- sideration at least. We rejoice with the former Presi- dent H. J. Mulrine, of Battle Creek. His store—the L. W. Robinson store in that city—received first honors in the Battle Creek Semi-Annual Window Night Display which was celebrated there last Thursday evening, Sept. 15. The same store was awarded the first prize in the window show last March and so will have its name engraved on the silver loving cup for the second time in succession. This Semi-Annual Window Night affair is becoming a popular feature with the Battle Creek merchants. The newspaper account received at this office quotes Theron M. Sawyer, of the Merchants Association of that city, that “probably $5,000 expenditure in window trimmings alone, exclusive of merchandise displayed, was represent- ed in the Window Show.” Incidentally, 1f any of our merchants wish to enquire regarding the putting on of these displays, we would sug- gest that you write either to Mr. Mul- rine or Mr. Sawyer. Joseph Hooger- hyde is the name of the decorator through whose work the L. W. Rob- inson store has attained its success. Mr. Mulrine speaks in very glowing terms of Mr. Hoogerhyde’s ability. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass'n. —_ 22 >__ Items From the Cloverland of Michi- gan. Sault Ste. Marie, Sept. 20—We es- caped the excessive heat which they had in Chicago and elsewhere last week. The temperature was a little out of the ordinary only one day, but at night we forgot about the heat of the day. Hard to beat this Cloverland climate. George Shields purchased the stock and fixtures from Rowan & Somes, on Easterday avenue, last week and open- ed the store for business. George is going to try it out for a while and, if he is satisfied, will continue the busi- ness. If not, he will open up else- where. He has been in .business at Chicago since he sold out his store at Algonquin, but came back to the Soo, which looks better to him since he has been away. Before some of us realize we've en- joyed good times we find we're in the midst of another depression. About ten automobiles filled with Soo business men, with their wives, attended a closing banquet at the Cedar Inn, Cedarville, last Friday eve- ning. This has been an annual affair for the past several years. Mr. Hossac, the proprietor, has enjoyed one of the best seasons in several years and is looking forward to a still better busi- ness for next year, aS Many new cot- tages have been built this year and several are still in course of construc- tion, some at a cost of over $75,000. The winter sports which Mackinac Island people are planning this next winter will add to the popularity of the Les Cheneaux Islands. All the happily married seem to be a little overweight. D. C. Jones, accompanied by his wife and son, Harridon, and Miss Swicegood, of Bramwell, West Va., arrived last week to spend two weeks visiting friends here. They drove the entire way and report the roads ex- women ceptionally good, especially through Michigan. They are much pleased with the Soo and find we have more to offer tourists than any other place they visited en route. Any family can get together on the proposition that an automobile is a necessity. William G. Tapert. —_»-~—__ Few Vegetables Are Natives of North America. Pullman, Wash., Sept. 16—In the vegetable family, the patriarchs are onions, peas, turnips and radishes, ac- cording to Dr. FE: L. Pickett, chief botanist at the State University. “Very few vegetables in common use are natives of North America,” says Dr. Pickett. “The pea is a native of Europe or Western Asia. Onions re- joiced the palates of the Persians and Egyptians in early historical days. Southern Europe was the home of the broad bean, while the kidney and lima came from South American tropics. Radish, eggplant and turnips all came from Asia. The cabbage has many children, from it having evolved Brus- sels sprouts, kale, kohl-rabi and cauli- flower. Cabbage was widely used by the Romans. .'The only important vegetables native to the Western hemisphere are beans, tomatoes and turnips. First record of the potato is found in Chile and Peru. Tomatoes, long considered poisonous, were also first grown in Chile and were carried to Europe in the 17th century.” ——~»7>->—___ Tailored Blouse Sales Ahead. Manufacturers of tailored silk and cotton blouses have found that business so far this Fall has exceeded that of similar period last year by a comfort- able margin, according to information gathered by the United Waist League of America. Crepe-back satin is a fabric that is much wanted in these White satin of this type is used in the more mannish styles, while for the collarless models satins in the popular Fall shades are sought Radium crepes are still used in most of the popular models, however, as the were last year. lines. Some of the paler are shown in blouses of this fabric, but white seems to be empha- Broadcloth blouses ad- here to the strictly tailored styles that are demanded by consumers for wear with sport clothes and many types of Fall suits. —_~+-.___ J. A. Mitchell, dealer in fresh and salt meats at Iron Mountain, renews his subscription to the Tradesman and says: “Once more our turn to help the good work has rolled around. Find our check enclosed. Keep it up.” colors sized more. September 21, 1927 Color Trend Still Undecided. To the surprise of some in wholesale markets the vogue for black in fabrics and finished merchandise is strong as ever. Consumer favor for this color shows no signs of waning, it is generally agreed, although it is expected that the advance of the sea- son will bring several other shades into marked prominence. In some quarters the view is held that the ap- proaching football games are likely tc bring out certain shades that will be highly favored during the remainder of the season. The trend will be watched very carefully by both the cutters-up and the mills. The advent of a strongly popular shade, apart from black, would do much to stimu- late buying. —E——E Novelties Hold Buying Interest. The consumer appetite for novelties of all kinds continues as ever. In fact practically the only ac- tive demand now for Fall merchandise is for the novelty types which are be- ing featured. This applies all the way from jewelry to hosiery, and the stores are doing their utmost to capitalize this development. The condition is reflected in the wholesale buying of retailers, in which the constant effort is put forth “to get the new thing, and if possible get it first.’ Staples and merchandise that does not appeal ic buyers as being “new” are passed by without a second glance. While this situation has not developed recently it is strongly emphasized at present. the strong as —_—_ 2 .______ Toy Orders Are Gaining. Some gain in orders for toys for the holiday season is reported by whole- salers, the activity being particularly noticeable in the case of dolls. The large department been covering their needs and jobbers have been replenishing depleted stocks. In- fant and mama types strongly dom- inate. In other playthings the me- chanical element is strongly empha- sized. In the opinion of many in the trade the consumer demand for chanical toys during the coming sea- son will hang up a new record. The interest is said to be chiefly in sub- stantial well-made items, although toys to sell at a price are available in plentiful supply. stores have me- ——_2>-.__ Women’s Belts Selling Freely. So active is the present demand for women’s belts that manufacturers find sales topping all previous records. In all grades of merchandise the call s so heavy that it is impossible to giv> anything like immediate deliveries. Manufacturers supplying jobbers and chain stores, as well as departmert stores and specialty shops, find orders heavy from all these sources. These orders are particularly large for ante- lope suede, which is the biggest item of the season, but velvet and ribbon belts with leather linings are also moving well. Orders are also being placed for rubberized belts for bathing suits, delivery being set for February —_>--.____ C. W. Parmelee, dealer in general merchandise at Matherton, renews his subscription and writes the Tradesman as follows: “I thought I could get along in business without it, (can’t do it). o