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TF orty-fifth Year GRAND RAPIDS, WEDNE SDAY, OCTOBER 5, 192 Number 2298

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Myself

I have to live with myself and so

! want to be fit for myself to know,

I want to be able as days go by

Always to look myself straight in the eye;
I don’t want to stand with the setting sun,
And hate myself for the things I’ve done.

Public Referenee Library,
Library St

 

 

 

1 don’t want to keep on a closet shelf.

A lot of secrets about myself,

And fool myself, as I come and go,

Into thinking that nobody else will know
The kind of a man | really am;

I don’t want to dress myself up in sham.

I want to go out with my head erect:

I want to deserve all men’s respect;

But here in the struggle for fame and pelf
! want to be able to like myself.

I don’t want to look at myself and know
That I’m bluster and bluff and empty show.

 

 

I never can hide myself from me:

I see what others may never see:

I know what others may never know,
I never can fool myself, and so,
Whatever happens, I want to be
Self-respecting and conscience free.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MORE

thana

Fly Spray

 

i

ERE is a steady fall and winter demand for a
safe, dependable insect spray.

Warm, cozy interiors attract roaches, slickers, water-
bugs and other disagreeable insects which annoy and
also destroy valuable property.

An effective means of ridding the home of carriers
of filth and contamination is to spray KIP regularly
in cracks, crevices, around drain pipes and in damp
places.

So popular is KIP among thousands of housewives,
that they continually return for more of this superior
insect spray, that they may keep their homes always
free from insect invasion.

This popularity has caused an increasing large
number of Michigan merchants to stock KIP and
' display it prominently on their shelves. They know
that such a display serves as a reminder for their
customers to buy now. If you are not handling KIP,
at least investigate its merits. We should especially
like to tell you of its profit possibilities. To receive
this information does not obligate you. Just fill out
the coupon.

‘

NN

AIF

Kills

Insect
Pests

 

 

 

 

 

_

Standard Oil Company (Indiana)
910 S. Michigan Avenue,
Chicago, Illinois.

Please quote prices and explain why KIP brings customers
back asking for more — why the profits from KIP will
especially appeal to me.

a
PG CESs oe

Town 6220 State

 

 

STANDARD OIL COMPANY

(INDIANA)

910 South Michigan Avenue—Chicago, Illinois

 

 

 

 

 

 

 

 

 

 

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Forty-fifth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

DEVOTED TO the best interests of business men,

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

MEN OF MARK.

Lew Wallace, Vice-President Berkey
& Gay Furniture Co.

men in the

world is so meteoric as to

suggest the thought that they must be

endowed by the Creator with super-

human ability, energy and resource-

The

business

success of some

Such men, as a rule, are not
blessed with unusually favorable con-
but they take advantage of
every opportunity for advancement, re-
fuse to listen to the voice of discour-
agement or the hesitancy which leads
to defeat. They forge ahead by their
own force of will and listen only to
the applause of their own souls until

fulness.

ditions,

they reach the top rung of success and
victory.

Lew Stanton Wallace was born in
Ypsilanti July 28, 1885. His antece-

dents were Scotch. His mother’s name
was Davis. His father was in the
Union army during the rebellion and
was an ardent admirer of Edwin M.
Stanton, Lincoln's great Secretary of
War.
middle name.
dren in his father’s family, five
and two daughters. Four of the boys
are still living and three of them are
officers of the Berkey & Gay Furni-
ture Co.

Mir. Wallace the
schools of Ypsilanti until he had com-
pleted the ninth grade. Then he de-
cided to embark on a Yusiness career.
At 15 of age he entered the
clothing store of Sullivan & Cook, with
whom he remained one year. Two
older brothers had in the meantime be-

That is how he came by his
There were seven chil-
sons

attended public

years

come anchored in the furniture busi-
ness in Grand Rapids and he very
naturally came to this city, where he
found employment in the furniture
factory of the C. S. Paine Co. as ship-
ping clerk. Two years later he went
on the road for the same concern, cov-
ering the trade of the Pacific Coast.
After two years of steadfast effort as
traveling salesman he became associat-
ed with the Grand Rapids Upholstery
Co. as designer and house salesman.
In 1912 he became manager of the
company.

In 1914 he and his brothers purchas.

ed the plant of the American Carved
Moulding Co., on Grandville avenue,
which he revamped into a chamber
furniture plant. It was conducted un-
der the style of the Wallace Furniture
Co., No. 1.

In 1917 he and his associates pur-
chased the Retting Furniture Co. plant
on Godfrey avenue. This was changed
from an upholstery factory to a dining
It was con-
Wallace

room furniture factory.
ducted under the style of
Furniture Co., No. 2

In 1923 all of
merged into one organization under

these plants were

 

GRAND RAPIDS, WEDNESDAY, OCTOBER 5, 1927

They have one
child, a daughter 13 years old, and re-
side in their own home at 625 Cam-
bridge boulevard. Mr. Wallace re-
cently purchased a tract of land on
Lake Drive, adjoining the Wilcox es-
tates on the East, on which he wil!
erect a commodious mansion next
year. His property has 200 feet front-
age on Lake Drive and is about 500
feet deep.

Mr. Wallace is member of
any church and is not much of a fra-
ternity man, having barely started on
a Masonic career.

Cassada, of Bangor.

not a

Lew S. Wallace

the style of the Berkey & Gay Furni-
ture Co.
ed by numbers, as follows:

The plants are now designat-

No. 1. The big plant on upper
Monroe avenue.

No. 2. The old Berkey & Gay plant
on the canal.

No. 3. The former Retting plant.

No. 4. The Grandville avenue plant.

No. 5. The upholstery factory.

Mr. Wallace is Vice-President of the

corporation and General Manager of

the business.
Mr. Wallace
fifteen years ago

about

Isabelle

was married
to Miss

and
owns a

In common with his brothers
B. S. Warren, Mr. Wallace
very desirable estate on Spring Lake,
where he maintains one of the finest
cruisers on the Great Lakes. It is 72
feet long and 14 feet beam. The yacht
is known as the Solace and is propell-
ed by two 225 H. P. engines, which
justify a speed of twenty-one miles
per hour. The boat is much admired
for her grace of line and general ap-
pearance. She can carry twelve pas-
sengers with a crew of four men. Much
of the paneling and furniture was
made in the Berkey & Gay factories,

Number 2298

which accounts for its beautiful in-
terior.

Mr. Wallace is a hard worker and a
hard player. When he plays he gets
all there is to be gotten out of the
game. He possesses remarkable ability
in the handling of the superintendents
and foremen under him and is heartily
liked and respected because of his fair-
ness and appreciation for faithful ser-
vice. He is a straight shooter and a
thinker. His
one of the outstanding features of the
Grand Rapids furniture market.

—_»-+.__
Offers Discount on Unauthorized Pants
Shipment.

The Tradesman recently warned its

clear success has been

readers that many of them would, un-
doubtedly, receive unauthorized ship-
ments of pants from the Ideal Pants
Co., of New York, invoiced at $35.74.
As the goods are usually shipped by
matter tor the
consignee to decline to accept the ship-
ment.

express, it is an easy
If he does this, he shortly af-
terward receives a printed letter read-
ing as follows:
New York, Oct.

ceipt of a notice from the express com-

1—We are in re-

pany, informing us that you have re-
fused to accept our package of sam-
ples.

In this connection, we wish to in-
form you that we will allow you a
special discount of 20 per cent. if you
will accept the shipment, rather than
incur having

additional expenses in

same returned to us.

We trust you will give this your
and
offer.

consideration take advantage of

this special

Ideal Pants Co.

——
Ten New Subscribers This Week.
The

added to the subscription list of the

following names have been
Tradesman during the past week:

H. J. McMillan, Conklin.

Chas. G. Babson, Conklin.

Edward O. Willard, Conklin.

P. B. Gillespy, Conklin.

Geo. E. Eason, Ravenna.
F. E. Thatcher, Ravenna.
S. J. Linck, Ravenna.
Wm. Homer, Ravenna.
Falmouth

Falmourth.

Co-operative Association,

C. Glen Lewis, City.
oo
The man and the girl were saying

good-night on the doorstep when a
window above them was pushed sud-
denly open and a weary voice said,
“My dear sir, I have no objection to
your coming here and sitting up half
the night with my daughter, nor even
your standing on the doorstep for two
hours saying good-night, but out of
consideration for the rest of the house-
hold who wish to go to sleep, will you
kindly take your elbow off the bell-
push?”

 

 

A LIFE OF SERVICE.

 

Relation, Obligation and Exaltation the
Foundation Stones.

There is a law, a law so deep and
so ingrained in our nature that how-
ever much men may take advantage
of it, every once in a while with the
mere pretense of fine speech, no man
ever feels that he dares to stand in
the intelligent presence of men and
women who have any idealism in their
nature at all with a denial of the legiti-
macy of a life of service.

Consequently, let me suggest but
three very important foundation stones.
The first of them is relation and the
second is obligation and the third is
exaltation.

Now by relation I refer to a rather
settled matter. I shall not write of
it at length, though I could use all
the space I have at my disposal in
doing so. I find more and more as I
get older that God Almighty has so
organized us and so organized human
society that whenever he makes a re-
lationship for us he makes likewise a
responsibility, and we cannot get away
They always go to-

from the two.

gether and invariably they go to-
gether.
I am a citizen of Grand Rapids.

That is my relation. I have an obli-
gation to Grand Rapids growing out
of the relation, and I cannot dodge it.
I happen to be a citizen of the State
of Michigan. That is my relation. I
have a responsibility growing out of
my relation as a citizen of this State.
I am likewise a citizen of the United
States of America. That is my rela-
tion and God sees to it that immediate-
ly there grows up out of that soil a
responsibility for me.

I happen to be the husband of a
certain lady. That is my relation and
there is a responsibility that goes with
it. I ama father. That is my relation.
I have a responsibility that goes with
that. That is the first law.

Now, the second is very different.
It comes back, if you please, to a kind
of debit and credit business that may
make a special appeal to business men.
I discover, more and more, when I
go to certain types of men and ask
them to help me in one of the good
causes I have at heart, that sometimes
there is a kind of element of conde-
scension in them. They give me some-
thing, but it is done in such a way as
if they were doing it not because it
was due from them, but because it was
demanded from them, if I may make
a distinction of that sort.

The more I see of human life the
more I believe no man has a right to
that air at all.

I walked over pavements when I
came here that never cost me a cent.
The light that is shining in my face
was invented by another man. The
car which took me to my home last
night was propeiled by a power gen-
erated by the Almighty in the bowels
of the earth. When I was born I was
confronted with a first-class National
constitution ready for me. The Dec-
laration of Independence had been
written, various forms of local and
state governments had all been pound-

MICHIGAN TRADESMAN

ed and wrought out by my predeces-

sors and I can actually go to-day over
to the public library and get almost
any book that has been written in the
last 6,000 years and it does not cost
me a cent. It has all been done for
me.

I would like to suggest to my read-
ers a little exercise in arithmetic, for
those who are fond of figures, so when
you get time this is what I would like
to have you do. Take a piece of pa-
per—and it will have to be a good deal
bigger than the piece I am writing on
—and down through the middle of that
paper draw a line and up on top you
put your name.

Let me use my name as an illustra-
tion. Frank Stowell, in account with
the Human Race. Now over here put
Debit and down underneath Debit
Frank Stowell in account with the Hu-
man Race, you put down all the big
things you can think of that the human
race has ever done for you, and then
over here under Creditor you put down
all the big things you can think of that
you have done for the human race, and
then after you have finished those two
columns you strike a balance and see
where you are.

Unless I am very much mistaken
you will go into bankruptcy before
midnight. You will call for a meeting
of your creditors and you will be glad
to settle for two cents on the dollar.
I doubt very much whether you can
list the thing any higher than that.

Now when you carry that thing out
it goes into rather astounding direc-
tions. I do not have time to amplify
it as it deserves to be amplified, but
let me suggest simply two things if I
may. One of the things which occurs
to me may sound like an attack on the
immigration laws, but it is not, with
a possible exception of a situation in
which we have placed our oriental
people, where I think a gentleman’s
agreement might very well have been
brought out that would not have of-
fended a proud nation like Japan. I
agree for the present with the restric-
tion in our immigration.

Now my third point was the point
of exaltation. I am not going off into
any great pleas for it at all, because
I am not quote sure that you will see
it. It is a very suggestive thing that
long, long before Edgar Allen Poe,
the most brilliant literary man Amer-
ica ever produced, managed to get a
vote sufficient to admit him to the Hall
of Fame, the man who invented the
sewing machine slipped in ahead of
him, the man who invented the cotton
gin slipped in ahead of him, and even
Longfellow—sometimes criticized by
some of our foreign folks as being a
rather moderate poet, with which esti-
mate on the side of nobility of his
verse I do not myself agree — even
Longfellow slipped in ahead of him,
and you can take that list in the Hall
of Fame there and study it with a
good deal of care and you will find
that directly we come back to this con-
ception, that if you are going to have
a man who is really great anywhere
you cannot have a man that builded
his life on the narrow foundation of
his own self. Frank Stowell.

The Human Side of a Trust Company.
Ordinarily, when a new _ business
edifice is erected, there is a bronze
tablet in the lobby. This usually con-
tains the names of the directors and
officers of the company. The Union
Trust Company of Detroit is building
a new forty-story edifice. Its Presi-
dent, Frank W. Blair, plans to have
a bronze tablet which will carry the
names of the working men employed
on the job, who demonstrate excep-
tional craftsmanship in the erection
of this structure. In addition to this
recognition of their capacity, the
Trust Company is working out a plan
to reward the most capable men in
each of the crafts employed in the
erection of the structure with sub-
stantial cash awards. I believe the
Union Trust Company will be the first
Detroit institution to adopt this meri-
torious idea and we hope that when
we have demonstrated its worthwhile-
ness, our example will be followed by
many other Detroit organizations.

In working out the details for this
recognition of merit among the thou-
sands of men who will be employed in
constructing our new forty-story of-
fice building, there came to my mind
a mental pcture of half a dozen in-
stances within the purview of my ex-
perience with the Union Trust Com-
pany which seemed to illustrate defi-
nitely an ideal of practical business
value. Just for my own Satisfaction,
I am setting down several of these
little stories:

On a recent Thursday morning, a
large delegation of officers and em-
ployes of this corporation gathered in
the directors’ room and took part in
the presentation of a gold watch to
Miss Betty Saunders, who is one of
the employes in the land contract de-
partment. The presentation was made
by our Vice-President, Merrill C.
Adams. A ceremony similar to this
takes place when each employe cele-
brates his tenth anniversary with the
company.

In April of this year, Mrs. Johanna
Herman, who had been employed as
a janitress in our building for twenty-
nine years, was retired on full pay.
On the day of her retirement, she was
presented with a silver vase filled with
American Beauty roses. In a letter
of thanks, Mrs. Herman said: “I hate
to leave. The Trust Company seems
to me like a second home. I am going
to miss my associations here as much
as if I were leaving my own family.
I have been with the Union Trust
Company longer than any other jani-
tress and have in my twenty-nine years
always received kindly and courteous
treatment. I am going to feel lonely
and miss my work.”

When that presentation was made,
forty-five of the janitors and janitress-
es, as well as officers and employes of
the company, were present.

Here is another little incident: A
school teacher of my acquaintance,
with absolutely no business experience,
was worried almost to a state of ner-
vous collapse because of her inability
to maintain payment on some Detroit
property which she has purchased. In
her quandary, she hesitatingly found
her way to the desk of the treasurer

 

October 5, 1927

of our company, Charles E. Clark, and
told him her story. He personally
loaned her the cash to take care of the
immediate payments and looked after
her real estate dealings from that time
on. The result is that this particular
high school teacher has been able to
spend her winters in foreign travel
and naturally feels that the Union
Trust Company and Mr. Clark are her
very good personal and_ business
friends. She consults him in regard
to every business transaction.

Then there is the story of Captain
Johnson and Major Reynolds. Captain
Johnson is 85 years old. He is on duty
every day at the Union Trust library.
He served in the civil war in the Iron
Brigade as a member of the Twenty-
Fourth Michigan. He received two
severe wounds, one in the shoulder
and the other in the thigh. A confed-
erate bullet is still lodged in his thigh.
Captain Johnson stood within five feet
of President Lincoln when he delivered
his Gettysburg address. After the war,
he was employed forty years by the
Michigan Central. That great corpo-
ration retired him under their system
of pensioning old employes. But the
Captain found idleness intolerable and
Mr. Blair, our President, agreed with
him and found the kind of a job that
He is on duty every
day and is invaluable to the company.
well-known

suits his capacity.

Major Reynolds is a
Detroiter. Notwithstanding his seven-
ty-three years, he is on duty in the
safety deposit vaults of our company
every day. Last spring he told Presi-
dent Blair he wanted to pay a visit
to his old
passing out of the picture, but that he
hesitated to ask for the time off, fear-
ing that he might be required to re-
sign his position. Mr. Blair informed
him he couldn’t quit if he wanted to
He took his trip to Ireland
with his salary going on all the time.

All these stories I have related could
be duplicated in the other large bank-
ing houses in Detroit, New York or
Chicago. We are not the exception,
but the rule.

Here is one other little story that
appeals to me as indicating beyond
question the source and the inspira-
tion for this idealsm of service which
our company so assiduously cultivates
among its officers and employes and
so carefully helps along at every op-
portunity.

Last year the directors of the com-
pany voted President Blair an increase
in his salary. Mr. Blair promptly ex-
his thanks and assured his
directors that he would like to dis-
tribute the additional compensation
among the people associated with him
in his work, particularly desiring to
reward those who had been conspicu-
ously helpful in bringing about the
successful years’ accomplishment. The
director who told his company secret

home in Ireland before

do so.

pressed

said: “I serve on eleven different
directorates. This is the first in my
experience where I have seen the

executive head of any of these institu-
tions refuse additional compensation.”
Homer Guck.
ee ee
The young man who comes to work
all in is finally let out.

 

 

  

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eatin. sist

Sones $B

 

 

 

 

 

 

October 5, 1927

MICHIGAN TRADESMAN

3

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Utica, N. Y., Oct. 1—The tangled
affairs of the bankrupt Steber Machine
Co. have been under scrutiny before
Referee R. J. De La Fleur. As a re-
sult Charles D. Root, trustee, repre-
sented by Lee & Judson, was author-
ized to proceed in an attempt to re-
cover for creditors money alleged to
have been taken from the company
fraudulently.

It is not at all surprising that the

promoters of the knitting machine
scheme should divert the assets of the
company for their personal benefit as
alleged. The report of the referee
shows these knitting machines cost
$11 to build and were sold to the pub-
lic under the plan to buy back stock-
ings knit, at $65. The report says that
the agreement to buy the stockings
knit by the machine was_ practically
ignored by the promoters of the
scheme until the Federal Government
began an investigation with view to
issuing fraud orders. At the time
these knitting machine schemes were
active the Realm of Rascality was se-
verely criticized for its attitude in
warning the public against them. In
every instance time proved our con-
tentions that the proposition was a
fraud on its face.

An Ionia county subscriber was
called on during July by a man claim-
ing to be “F. P. Holmes, salesman for
the Globe Manufacturing Co., 2662
Front street, Peoria, Ill.” He stated
his company specialized in tailor made
service coats, pants, overcoats, and
aprons at very attractive prices. A
deposit of a dollar was made with him
to bind the deal and the balance paid
when the goods were received. Our
friend ordered two pair of pants, paid
the agent the necessary dollar and
awaited receipt of his goods. He un-
derstood it would take a couple of
weeks before they could get them
made up and shipped but at the end
of a month he was still waiting. Per-
haps a letter to the company would
find out what was wrong. But 11
didn’t, it was returned unopened. Then
our subscriber wrote to us to learn if
we could help him. We sent a letter
to the company whose name and ad-
dress appeared on our friend’s receipt
and we got the same results he did—
our letter was returned. Our next
letter was to the postmaster of that
city who replied, “I wish to state that
we do not have any such street and
number in our city, and the Globe Mfg.
Co., at such an address is unknown at
our office. We do have a firm by this
name, a large manufacturer of paints.
but all mail addressed to the Globe
Mfg., 2662 Front. street, is being
marked ‘unknown’ and returned to the
writer from this office.”

A number of Lansing people were
allured recently by an advertisement
of a New York City concern which
promised big money from home work
addressing envelopes.

A response to the advertisement
brought to them a circular in which
they were guaranteed $50 a week ad-
dressing envelopes, but it would be
necessary at the start to send $1 for

“the outfit.” It was sent and that was
the end of it as no response was re-
ceived from numerous demands for the
return of the dollar.

Finally an appeal was made to the
architect of this department who im-
mediately got in touch with postal au-
thorities with the fortunate result that
the money was returned. This was a
matter of luck, for as a rule such con-
cerns cash in quickly and disappear.

The Realm of Rascality has been
conducting a campaign for years
against such concerns and undoubted-
ly has been the means of saving
thousands of dollars. Representation
that anyone can earn $50 a week ad-
dressing envelopes is a fraud on the
face of it. If the offer were made in
good faith the advertiser would find
many thousands of people looking for
the work. In cities and large towns
addressing is done at the rate of about
$1 per thousand.

Cadillac, Oct. 3—Will you advise
me if there is a cure for a rupture
without an operation? I saw an ad-
vertisement about D. W. Rice stating
that he cures rupture without an op-
eration. He sent me a lot of names of
persons he cured; I wrote to one and

I send you his letter. He wants $18.
I asked him if he guarantees a cure.

The Rice rupture cure is described
in ‘““Nostrums and Quackery,” publish-
ed by the American Medical Associa-
tion, as a truss, called by Rice an “ap-
pliance,” and a fluid called “Develop-
ing Lymphol.’ The truss is an elastic
band with a pad and an understrap
and the “Lymphol” was announced by
chemists of the British Medical As-
sociation (Rice advertises in Europe
as well as in America) to consist of
several essential oils with red pepper,
coloring matter and alcohol. The cost
of Rice’s treatment was given as vary-
ing from $9 to $16, and the estimated
cost of the ingredients of four ounces
of Lymphol as 18 cents. We note from
the letter from Rice that this concern
does not now guarantee anything; if
simply urges the use of their appliance
and treatment and offers the usual
testimonials of those professing to be
cured. Some cases of rupture recover
after the use of a good truss; a few, in
very young people, recover without
treatment, and many can be relieved
permanently only by a surgical opera-
tion, the latter forming the larger
class. A rupture is simply the en-
largement of a _ natural passage,
through which a portion of the bowel
finds its way. If large or of long
standing, this passage cannot usually
be closed except by the stitches of the
surgeon, and even this operation is not
always successful.

————_
Attractive Novelties Are Introduced
For Fall.

With French firms vieing with one
another in putting out new perfumes
and at the same time insisting that
each costume should have its own par-
ticular fragrance, besides expressing
the personality of the wearer, there is
a considerable demand for small con-
tainers that fit into the handbag. One
that is decidedly practical is made in
the shape of a watch and is very easily
manipulated. The stem section forms
an opening and is covered with a

screwed-on cap. The perfume is
emitted by a slight pressure on the
sides of the case. Such a case may be
carried with the same feeling of safety
as a lipstick or rouge case. These
containers may be obtained in. silver
and gold finishes, as well as in red
blue, orange, purple and black enamel.
Another container that is attracting
much attention is made to look like a
cigar lighter, but is slightly longer and
very flat.

Aside from all the talk about the
new jewelry and its vogue, the smart
women are also seeking some new
variations of the ever-flattering pearl
necklace. This season they are shown
in the sixty-inch strands, but the pearls
are oblong in shape and_ slightly
baroque. Two tints, a soft shade of
pink with a warm glow and the heavy
creamy white, are the favorites. In
the chokers made of the same pearls
it is noted that they are all the same
size and are not graduated as is usu-
ally the case. In the earrings smal!
seed pearls are introduced for frings
effects, also for pendants with a large
pearl for a drop. Bracelets to match
are made of pearls in oblong shapes
and very often accompanied with silver
links set with rhinestones.

For sports wear Paris is sending
over some very attractive bracelets
made in green and purple galalith
These are worn in pairs or again with
a third bracelet made of another kind
of composition stone in white that has
a colorful design worked out to repre-
sent old ivory carvings. For those
who prefer accessories that have ¢
touch of the genuine, there are wide
bracelets made in imitation amber with
inside carvings that show through.

A gift suggestion may be found in
the new life-size parrots which are be-
ing made of crystal beads in either
amber or white. A flat outline of the
parrot is made of white metal, while
the body and head are filled in with,
the strands of beads strung on fine
wire.

A unique little over-night case is
made almost square shape with the
top part opening in a double effect. In
this way the handle is located on top

and prevents the bottle held in the
lining at the sides from tipping over
and the contents flowing out, to the
dismay of the owner. Aside from the
other articles, such as brush and comb
and the aforementioned bottles, thera
is an extra tiny section to carry 2
small slipper case, dressing gown—
provided it can be folded into small
and a night dress. This
case is made in ecrase leather in many

proportions

 

colors and in plain and embossed de-
signs. The inner linings are usually
of contrasting colors—N. Y. Times.
——_--—
Warning Issued About Canning Field
Corn.

The National Canners’ Association
of Washington calls the attention of
canners to the ruling of the United
States Bureau of Chemistry which
holds that the only conditions under
which canned field corn can be sold
without objection is that the label
should unequivocally designate it as
such, with an additional statement that
the product is not sugar corn and with
a further notice of the addition of
sugar if any is added.

“Whenever there is a shortage of
sweet corn for canning,” says tne Na-
tional’s statement, “reports gain cir-
culation that canners have purchased,
or contemplate purchasing, field corn
for canning. In view of this fact the
National Canners’ Association has ad-
vised its membership that the packing
of field corn is in direct opposition to
the efforts of the industry to maintain
quality, and that the association has
gone on record, through a resolution
adopted by its board of directors in
1924, not only condemning the packing
of field corn but also providing that
any member who indulges in such
practice shall be expelled from the as-
sociation.

“The association holds that the: sub-
stitution of field for sweet corn, even
though the field corn is sold—as it
must be—under a label showing what
it actually is, cannot be justified by a
crop shortage, and the association has
asked the aid of its membership in dis-
covering and combating the practice
should it be attempted.”

 

 

Detroit Chicago

San Francisco

Announcement

FRANK F. HOWARD,

FOR THE PAST FOURTEEN YEARS ASSOCIATED WITH
MR. MATTHEW FINN IN THE UNDERWRITING AND
DISTRIBUTING OF

MUNICIPAL BONDS

HAS BEEN APPOINTED MANAGER OF THE MUNICIPAL
DEPARTMENT OF OUR DETROIT OFFICE

Howe, Snow & Co., Inc.

Investment Securities

New York Grand Rapids

Minneapolis

 

 

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.
Niles — Organization of the New
Community Bank has been completed,
with Carmi R. Smith president.
Detroit—The Swift Sales Co., 247
McDougal avenue, has changed its
name to the Safety Burner Sales Co.
Conlin Co., 118
men’s

Ann Arbor—The
East Washington, dealer in
clothing, has changed its name to Con-
lin & Wetherbee.

Ann Arbor—The City Bakery, oldest
among the firms of its kind in Ann
Arbor, has been purchased by the
Gauss Bakng Co.

Mendon—Mrs. Edna C. Swedes has
sold her millinery stock and store fix-
tures to Mrs. James Wisher, who will
continue the business at the same loca-
tion.

Hudson—The F. M. Stearns Co.,
formerly of Hillsdale, has purchased
the brick store building and meat mar-
ket of M. E. Caner, taking immediate
possession.

Ishpeming—Steve Dafnis, who pur-
Cousineau Confectionery,
recently remodeled and redecorated it

chased the

throughout and has now opened it to
the public under the style of the Prin-
cess Candy Kitchen.

Detroit—J. Kelsey McClure, Inc.,
5901 Michigan avenue, has been in-
corporated to deal in autos, auto parts,
etc., with an authorized capital stock
of $50,000, of which amount $5,000 has
been subscribed and paid in in cash.

Detroit — The Metropolitan Sales
Co., 6537 Third street, has been incor-
porated to deal in manufactured prod-
ucts, with an authorized capital stock
of $25,000, of which amount $5,500
has been subscribed and $3,000 paid
in in cash.

Detroit—The A. L. Trowbridge Co.,
Penobscot building, has been incor-
porated to deal in stationery and office
supplies, with an authorized capital
stock of $10,000, of which amount $4,-
500 has been subscribed and $1,500
paid in in cash.

St. Ignace—Murray Bros., dealers in
general merchandise and manufactur-
ers of lumber and building material,
have been placed in the hands of a re-
ceiver. The house suffered a severe
loss in the death of Peter Murray at
Moran about a vear ago.

Detroit—The Neighborhood Garage,
Inc., 8764 Petoskey street, has been in-
corporated to conduct a garage and
deal in auto parts and supplies, with
an authorized capital stock of $5,000,
of which amount $3,000 has been sub-
scribed and $2,500 paid in in cash.

Detroit — The Thomas V. Heston
Lumber Co., 7201 Six Mile Road, East,
has been incorporated to deal in lum-
ber and building supplies, at wholesale
and retail, with an authorized capital
stock of $75,000, all of which has been
subscribed and paid in in property.

Muskegon Heights—The Tyler Sales
Fixture Co., 928 Riordan street, has
been incorporated with an authorized
capital stock of $10,000 preferred and
1,000 shares no par value, of which
amount $10,000 and 600 shares has been
subscribed and $1,100 paid in in cash.

Muskegon Heights—The Tyler Sales
Fixture Co., newly organized manu-
facturing firm, will go into production
about Oct. 10 in the building formerly

MICHIGAN TRADESMAN

occupied by the Wolverine Casket Co.
The company will manufacture a line
of all steel display racks. Capitaliza-
tion has been listed at $10,00u.

Battle Creek—The World Wide Ser-
vice Bureau, Inc., 39 North McCamley
street, has been incorporated to deal
in office supplies and do world wide
collecting, with an authorized capital
stock of 7,500 shares at $10 per share,
of which amount $29,000 has been sub-
scribed and $4,000 paid in in cash.

Muskegon—Celery shipments from
Muskegon this year will be well over
the total of nearly 300 cars shipped by
the Muskegon Co-operative Celery
Growers Association last year. The
financial affairs of the Assocation are
on a sound basis and modern methods
of marketing and extensive advertising
carried on by the local growers are
bringing dividends.

Ironwood—Cohodas Bros., wholesale
and retail dealer in fruits and produce,
have opened a branch here, with Mor-
ris Cohodas as manager. Mr. Cohodas
was transferred here from Marquette,
where he managed the branch for the
company and is now succeeded by
Richard Cushing, formerly of Ne-
gaunee.

Manufacturing Matters.

Ludington—The New Life Products
Co. has changed its name to the New
Life Co.

Battle Creek — The Battle Creek
Food Co. will erect a factory addition,
60 by 120 feet, four stories.

Detroit—The Ad-Letter Co., 19 West
Woodbridge street, has changed its
name to the Monotype Co.

Munising—C. L. Heckathorn, man-
ager of the Beach Inn hotel for the
past seven years, has purchased the
property of the Cleveland-Cliffs Iron
Co.

Kalamazoo—The American Appli-
ance Co., Inc., manufacturer of color
flood lights and electric door controls,
has increased its capital stock from
$10,000 to $25,000.

Lansing—The Parmater Products
Co., manufacturer of radio sets and
equipment, has opened a retail radio
store at 120 South Grand avenue, under
the style of the Radio Sales & Service.

Detroit — The Automatic Poleless
Tent Co., 2648 East Fort street, has
been incorporated with an authorized
capital stock of $5,000, all of which has
been subscribed and paid in in property.

Akron—The E. L. Forshe Manufac-
turing Co., with business offices at
k. F. D. 1, has been incorporated with
an authorized capital stock of $15,000,
all of which has been subscribed and
paid in, $100 in cash and $14,900 in
property.

Detroit—The Atlas Radiator Shield
Co., 6543 Sylvester avenue, has been
incorporated to manufacture and sell
radiator covers, with an authorized
capital stock of $2,000, of which amount
$340 has been subscribed and paid in
in property.

Detroit—The Phoenix Wire Works,
1940 East Kirby avenue, has merged
its business into a stock company un-
der the same style, with an authorized
capital stock of $250,000, all of which
has been subscribed and paid in, $15,
000 in cash and $235,000 in property.

W yandotte—Officials of the Walker
Refrigerator Co. are conferring with
the directors of the Board of Com-
merce with the view of locating their
iactory in Wyandotte. The company
is getting cramped for space at its fac-
tory in Detroit and is contemplating
an expansion program.

Ypsilanti—The old Apex factories
have been sold to the Amesbury Seat
Manufacturing Co. The company
manufactures soft metal castings, and
custom hardware for several large
automobile body manufacturers in De-
troit. The change in location from
Amesbury, Mass., has been made in
order to be closer to purchasers of
articles sold by the company, officials
stated.

Blissfield—Officials of the Continen-
tal Sugar Co., operating a plant here,
announce that the Blissfield plant will
run at capacity, employing about 240
men. The harvest of beets has al-
ready begun, with threshing expected
to start Oct. 5. With favorable weath-
er the work will be pushed as rapidly
being taken
directly to the mill from the 2,500 acres
planted in the vicinity of Blissfield.
The yield is reported to be much bet-
ter than last year.

——__» 2+ —___—

as possible, the beets

>

Flour Good Purchase For Sixty Days
Requirements.
Written for the Tradesman.

Excessive rains and generally un-
favorable weather are the conditions
which have been largely responsible
for the recent advances in wheat, al-
though there has been considerable
short covering, which, of course, has
added its influence to the sum total
of bullish conditions surrounding the
wheat market during the past ten days.

The majority of the trade are not
yet unfriendly to material advances, in
view of the large crop prospects in
North America, outside of corn, and
this cereal has come along better than
was thought possible earlier in the
season.

Possibly that old adage, “Tit pays
to be on the opposite side of the mar-
ket,” 1s working out. In other words,
the majority of the traders have been
friendly to the short side of wheat and
possibly have oversold the market,
which is now merely reflecting this
condition and balancing itself.

We cannot wax enthusiastic over
prospects for high priced wheat, and
yet flour is likely a good purchase for
sixty days requirements, due to the
weakness in the mill feed market and
declining prices on this product.

All in all, the situation has not
changed fundamentally, and although
we may expect both ups and downs in
wheat, like enough prices are becom-
ing fairly well stabilized and it is
doubtful if any material change, either
up or down in wheat or flour develops
in the immediate future, and probably
a reasonably conservative policy as to
buying is the best one to pursue.

Lloyd E. Smith.
2-2-2

Contrary to general understanding,
the male sex is the timid sex. Men
wear subdued colors in public and put
pn purple and yellow to sleep in,

 

October 5, 1927

280 MILES AN HOUR.

If there had been anything wanting
to make 1927 the greatest year of
aerial achievement since the first pio-
neer flights showed the possibilities of
aviation, that lack has been supplied
by the Schneider Cup races. The suc-
cessive records for nonstop flights set
up by the transoceanic flyers are now
matched with a new speed record, and
thus the 1927 flying season draws to a
close perfectly rounded out.

The speed by which Great Britain
shattered all existing records for sea-
planes and won the Schneider Cup was
281.488 miles an hour. It was an in-
credible average to maintain over a
course of 217.483 miles, breaking the
former record by thirty-five miles an
hour and exceeding even the unofficial
figure of 280 miles an hour set up by
Lieutenant Williams during the trial
flights he made before his hopes of
entering the race were disappointed.

It is, nevertheless, cause for great
regret that Williams was unable to
enter the competition. He does not
believe that the English plane has set
a figure representing the maximum
speed of which an airplane is capable,
and he is confidently preparing to bet-
ter both this mark and the land plane
record of 278 miles an hour. To travel
at the rate of 281 miles an hour—that
is, to cover a mile in a little more than
twelve seconds—would be fast enough
to satisfy most men, but the ambition
of Lieutenant Williams knows no limit.

Looking back over 1927 the possible
records whch the airplane may estab-
lish in 1928 stagger the imagination.
Shall we have a plane circling the globe
in less than ninety hours?

 

WIDER RETAIL OUTLETS.

Retail channels have been widened

by the usual fall stimulants to better
dried
Crop failures have been com-

trading in canned foods and
fruits.
mon n many sections and there has
been less homegrown fruit and vege-
tables at the end of summer than is
usually the case to compete with can-
ned and dried products. Another fac-
tor is the low price that has been put
on staples which makes them drawing
cards. It takes no argument for the
housewife to be convinced that prunes,
lor instance, are a good buy.

In the wholesale field, it is easier to
sell the buyer when he knows that
there is no superabundance of mer-
chandise than when there are gluts.
Among canned foods, it is being more
freely admitted by distributors that
there will be a moderate pack this
season, with shortages likely in many
instances. Some of the frank admis-
sions of anticipated shortages have
been a surprise to the canning papers
and to packers themselves, because
they did not think that buyers would
be willing to admit an adverse posi-
tion at the beginning of the season.

A strong undercurrent is to be found
in all canned foods, and each week
sees more numerous withdrawals of
packers. The tomato market is an
example of this tendency. The Cali-

fornia packing season was late in start-
ing and canners say that they have
not been able to get as much raw
stock as they anticipated,

ee

 

 

 

 

 

 

 

October 5, 1927

MICHIGAN TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.75 and beet granulated at 6.05.

Tea—The market has dragged ¢
little during the week, and prices don’t
seem quite as firm as before. Still the
Statistical position seems just as favor-
able to firm prices as it has been. This
applies to Indias and Formosas es;
pecially.

Coffee—Brazil is telling the world
she will be able to finance the big Rio
and Santos crop, and this has caused
a slight fractional advance in the whole
list this week, especially Santos. Milds
have advanced a fraction also. The
demand for green coffee, sold in a large
way, has only been fair despite the
advance. The jobbing market on
roasted coffee is fairly active, but with-
out sensation. Prices about unchang-
ed for the week.

Canned Fruits—While the various
fruit packs differ in degree of strength,
the entire line represents a_ situation
which even now, with canning not
over, favors the canner. Pears are
known to be a short pack and the
dilatory buyers who failed to cover
earlier in the season have difficulty in
purchasing here and there. Resale
business in considerable volume later
on is likely. This applies to cherries
and to some of the other fruit packs.
Eastern apple canners are not looking
for future orders as they are not sure
of the extent of their pack nor what it
will cost to put it into cans. The peach
market remains as it has been for sev-
eral weeks. Some estimates are being
made of the season’s production, but
as canning is still going on these are
regarded more as guesses than as any
real gauge of the output.

Canned Vegetables—Tomatoes show
more strength in California than in
Southern packs. In the Central West
canners are withdrawing, as many are
sold up on their anticipated outputs
and, with a late start and a none too
promising outlook, canners are afraid
to book business on which they may
be forced to prorate. Michigan can-
ners have maintained the same quota-
tions for several weeks and while they
talk of the ending of the season they
have not been able to get buyers to
revise their ideas to a higher basis.
Southern brokers say that there 1s
steady buying for legitimate wants.
They are stocked with carryover and
are awaiting the final figures on the
pack of this season before doing much
on new pack. Where there is buying it
is of special brands and grades. Peas
are holding their own on extra stand-
ard and fancy grades and are firmer on
sweets and Alaskas of standard three
and four sieves. Lima beans are one
of the hardest items to get confirmed
since many canners are off of the
market.

Dried Fruits—The most encourag-
ing feature of the prune market is the
reaction of the public to the low
basis of prices at retail. Prunes have

begun to move and the turnover of
bulk and package prunes is regarded
as never any better than it is at pres-
ent. Retailers are stocking prunes
and from the way repeat orders are
coming in, they are selling them in
large volume. Spot stocks

of all

prunes are at an unusually low level.
There is an assortment of California
prunes in all of the popular sizes, al-
though the demand is mostly for the
larger counts. The Oregon line con-
sists of 40-50s. Few jobbers have any
heavy reserves, which forces them to
buy from their neighbors. Coast mar-
kets remain at former price levels, with
packers content to let buyers seek
additional! shipments. Not in years
have there been so few Sultana and
Thompson raisins on the spot as at
present. Old crop is almost down to
bare floors, and while there is some in
transit the outlook is for restricted
working stocks until new crop is here,
which will not be for several weeks.
Midgets are moving more freely ag
they are priced so as to be important
competitors with currants, which, by
the way, are firmly held at recent ad-
The peach and apricot mar-
kets have remained firm on the spot
as both old crop fruits are cleaning uD.
There are very few old apricots here
and new packs are being sold to ar-
rive. Old pack peaches have been at-
tractive compared with the new crop
Coast basis and much of the fruit on
the open market has been absorbed to
be used for regular jobbing channels.

Canned Fish—Spot offerings of fish
are uniformly light. It is surprising
that there is no accumulation of new
pack pink salmon but deliveries are
going right out into trade channels
and the market is gaining in strength
rather than otherwise. In this respect
it is following the Coast where there
is very little to be had. The lack of
pinks is creating more interest in reds.
Chinooks are decidedly firm also with
no surplus in any position. Advices
from Down East are to the effect that
there has been no improvement in the
pack of Maine sardines and none 1s
likely during the balance of the season.
Canners are inclined to work up their
quotations to higher levels but buyers,
who have failed to cover on a more
favorable basis than that prevailing at
the moment, are still taking a chance
on the future. Shrimp canners have
not caught up on their orders booked
earlier in the season and they are firm
in their ideas.

Beans and Peas—All varieties of
dried beans are quiet, and so are dried
peas. Prices throughout the list are
soft.

Cheese—Cheese is not in very heavy
demand, but stocks are low and the
market is firm.

vances.

Nuts—A livelier demand for nuts in
the shell has developed, especially from
nearby cities. Ordinarily buying is
not in large units but there is a great
deal of repeat business and, because of
light holdings among importers and
receivers of domestic nuts, there is a
firm undertone. Some pending busi-
ness has, no doubt, been held up by
the announcement of opening prices on
California walnuts which is due on
Wedesday. This is one of the best
sellers on the list and with the pros-
pects of one of the lowest opening
prices in many years, the trade is
waiting for the actual prices to de-
termine their probable effect upon the
price range of other nuts. The Cali-
fornia Walnut Growers’ Association
will guarantee its opening prices

aginst its own decline until May 1.
1928. New crop Tarragona almonds
which increases working
California
almonds are also being made. There
has been no change in Brazils which
are in moderate demand but are held
at former ruling prices.

Olives—Spot stocks of bottled and
bulk olives are light, with marked
shortages in some of the popular sizes
which have been cleaned up on both
sides of the water. It will be a matter
of several months before local assort-
ments are brought back to normal.
The market is firm here and in Spain
with very little offered for shipment
from primary points. The light supply
makes for a firm undertone.

Salt Fish—Jobbers and retailers are

are here
stocks since deliveries of

stocking mackerel more extensively
which makes the wholesale market
from first hands more active. The
light fall pack
shore has created confidence in the fu-
ture trend of the market and there ts
a steadier flow of buying orders for do-
mestic and foreign mackerel than in
several months. Quality is generally
good and prices are reasonable to the
consumer.
ment also in other salt fish. Salmon is
firm in all positions due to a light pro-

along the American

There is a better move-

duction this season.

Syrup and Molasses—Demand_ for
sugar syrup and = prices unchanged
Compound syrup is selling normally
for the season at unchanged prices.
Molasses selling only in a routine way
at ruling prices.

—_—__+--~2

Review of the Produce Market.

Apples — Wealthy, Shiawasse and
Wolf River, $1.50@2 per bu.

Bagas—Canadian, $1.75 per 100 Ib.
sack.

Bananas—/@7'%c per Ib.

Beans—Butter, $2@2.50 per bu.

Beets—$1.50 per bu.

Butter—Butter has ruled firm dur-
ing the week, with practically no price
change. The market is strong by rea-
son of light offerings and good demand.
The recent heavy rains will improve
the pasturage to such an extent that
the supply of butter will be greatly in-
creased. Jobbers hold June packed at
43c, fresh packed at 44c, prints at 46c.
They pay 24c for No. 1 packing stock
and 12c for No. 2.

Cabbage—$2.50 per 100 Ibs.

Carrots—$1.25 per bu.

Casaba Melons—$2.50 per crate.

Cauliflower—$2 per doz.

Celery—25@60c per bunch accord-
ing to size.

Cocoanuts—$1.10 per doz.

Cucumbers—Hot house, $1 per doz.;
garden grown, $2.50 per bu.

Dried Beans—Michigan jobbers are
quoting as follows:

 

€) Pea Beans $6.00
Eieht Red Kidney _...-. 7.0
Dark Red Kidney 2.0.4... 6.00

Eggs—Fine fresh eggs are scarce

and high. The demand takes every-
thing quickly and pays the price. Mar-
ket firm, with 3c advance. Local job-
bers pay 42c for strictly fresh.
Egg Plant—$2.25@2.50 per doz.
Garlic—30c per string for Ita.lan.
Grapes—Calif. Tokays, $2 per crate;
home grown Wordens and Concords,

$2.25 per doz. for 4 lb. baskets; Niag-
aras, $2.50: Delawares, $3-

Green Onions—Home grown silver
skins, 20c per bunch.

Honey Dew Melons—$2.50 per crate.

Lemons—Quotations are now as fol-

lows:

S00 Sunkist 20002 $13.00
360 Sunkist = 13.00
S60 Red Ball 12.50
300 Red Ball 2 12.50

Lettuce—In good demand on the
following basis:
California Iceberg, 4s, per bu. ~-$4.00
Outdoor leat, per bu. = 129
Onions—Spanish, $2.50 for 72s and

75 for 50s: home grown command

te tf

?
$2 for white and $1.75 for yellow—both
00 Ib. sack.
Oranges—Fancy Sunkist

_—

California

Valencias are now on the following

basis:

m0. Ll
4 9.50
SQ 9.75
P76 9.75
200 10.00
AG eee 10.00
ee 9.00
266 220 8.50
60 5.50

Red Ball, 75c cheaper.
Peaches—Elbertas, $3. Prolifics and
Kalamazoos, $2@2.50 per bu.
Pears—$2.50 per bu. for Bartletts.
Peppers—Green, 40c per doz.
Pickling Stock—Small cukes, 20c per
100. small white onions, $1.25 per 20
Ib. box.
Pieplant — $1.50 per bu. for home
grown.
Potatoes—The market has started
in on a basis of $1@1.10 per 100 Ibs.
Poultry—Wilson & Company pay as
follows this week:

Heavy fowls 900) oe 22€
byeht fowls 2200000 2) 13c
Evéavy Broiléys 0 22¢

Light W. 1.

Radishes—20c pr doz. bunches for

troulers 2 18¢

home grown.

Spinach—$1.25 per bu.

Squash—H ubbard, 4c per Ib.

Sweet Potatoes—$3.25 per bbl. for
Virginia.
bu. baskets.
Veal Calves—Wilson & Company

pay as follows:

Tomatoes—75e per %

Paney (02200. 19¢

Good 18¢

Medium 2.60 ee 17e

Poor (oo 13e
—-—-> > oe -

The much-harrassed taxpayer must
be sleeping better these nights and
playing a better game of golf during
the days. At least some of them. The
Bureau of Internal Revenue has made
a rather graceful bow to contributors
to Uncle Sam’s money box by sending
out 3,500,000 letters to income tax-
payers giving them the cheerful news
that their statements have been given
the O. K.—at least so far as they have
been checked. This no doubt lifts a
big burden from the minds of those
who saw the bogey man in the form
of an Internal Revenue agent bearing
down upon them with papers that
would send them to durance vile for
umpty-ump years for slipping on their
returns,

 

 

6

MICHIGAN TRADESMAN

October 5, 1927

 

CONSTRUCTIVE EDUCATION.

 

Co-operative Plan. Worked Out By
West Virginia Merchants.

Muskegon, Oct. 3—Charleston, West

Virginia, is a city of approximately

50,000 inhabitants. It has a_ well
functioning retail credit association
presided over by J. V. Battram a

former Michigan boy, who received
his training at one of the Michigan
bureaus. al

Charleston is no exception from any
other city in the United States and the
Dominion of Canada, where the chain
store evil is particularly threatening,
more specifically applied to the gro-
cery line than to any other. Mr. Bat-
tram, exercising keen foresight and
having given the matter much thought,
concluded that that was one of his
problems and tried earnestly to find a
way to solve it.

With that idea in mind he sought
an interview with the managers of the
wholesale grocery trade in that city
and placed the case of the grocer be-
fore the wholesalers who, in the very
nature of sound business principles,
should be more vitally interested in
the saving of the regular grocery deal-
er than any other individual on earth,
because it is manifestly apparent that
every grocery store forced out of busi-
ness by his chain competitor made one
less customer for the wholesaler. Mr.
Battram very earnestly and keenly
placed before the wholesaler the vital
reasons that were, more than any other
responsible for the regular grocer who
survived the chain competition. He
called attention to the fact that the
grocer, as a result of the very nature
of his business, lost more money on
bad accounts due to a social relation-
ship, on account of daily contact with
the debtor himself and members of
his family, than any other class of
merchants who meet his customer only
at such times as a purchase is made
and definite terms could be considered
and a contract agreed upon.

In this connection he fully explained
the entire workings of a credit report-
ing bureau, emphasizing the need of
obtaining antecedent information, abil-
ity to pay and former paying habits
before extending credit. He also laid
great stress upon the use of the appli-
cation for credit in which that infor-
mation is carefully outlined and which
educates the merchant to obtain that
information, at the same time securing
the facts which are absolutely neces-
sary for any person extending credit

to every single customer which he
places upon his books.
He also called attention to the

superior buying power of the chain
competitors, their method of collective
advertising, more efficient store man-
agement, more frequent turnover, Car-
rying only such merchandise as is in
daily demand and reducing their stock
of staples in order to make it possible
for them to conduct business on a
smaller capital. The appearance of
the outside of the stores was taken
into consideration by him, a new coat
of paint advised, a new arrangement of
their merchandise as nearly as possible
to conform with the method of their
highly efficient competitors.

The wholesale dealers quickly de-
termined that Mr. Battram was sug-
gesting practical methods which would
be of inestimable value to them to pass
on to the grocers whom they were
anxious to show the way, so as to at
least have a fighting chance for their
existence in meeting the competition
of the chain stores, which was becom-
ing a very serious situation in their
community.

As a result of this and_ possibly
other conferences the wholesalers de-
cided to take out a membership for all
of their grocer customers and, although
I do not know the exact amount, I am
sure that Mr. Battram, the manager of
the Charleston credit bureau, was
handed a check of over $1,000 to cover

the membership of the grocers of that
city for the period of one year.

In co-operation with the credit bu-
reau, a plan was worked out, under
the conditions of which the grocers
were required, in order to have their
credit continued and possibly extend-
ed, to submit to certain conditions
which were substantially as follows:

It was a positive requirement on the
part of the grocers to use an applica-
tion for credit on every new account
opened; to extend no credit to any per-
son without first obtaining necessary
facts justifying the extension of credit
from the credit bureau. The whoie-
saler kept in constant touch with the
bureau, which kept a record of the
calls made by the grocer members the
wholesalers had underwritten.

The wholesalers also exercised the
right to appoint an inspector out of
their organization who made regular
calls on the grocers, saw to it that their
places of business were kept “spic and
span,’ looked over the arrangement
of their stock, the conduct of their
clerks, the appearance of their coun-
ters, and made helpful suggestions if
in their judgment it became advisable
to pull out counters, re-arrange the
counters and in every respect make
the regular or quality grocer have his
place of business conform with the
methods—and if possible improve upon
those—of their competitors.

I have the statement of Mr. Battram
that the arrangement is working out
to the complete satisfaction of all
parties concerned amd that this co-
operative plan is proving more effec-
tive than any method ever attempted
in any community to save the legiti-
mate merchant by a system of con-
structive education and make his busi-
ness more profitable to the retailer
and the returns to the wholesaler in
prompt payments greatly improved.

B. G. Oosterbaan,

Mer. Merchants Service Bureau.

Proceedings of the Grand Rapids

Bankruptcy Court.

Grand Rapids, Sept. 26—In the matter
of Fred W. Jackson, Bankrupt No. 2657,
the trustee has filed his final report and
account, and a final meeting of creditors
has been called for Oct. 10. The report
and account of the trustee will be con-
sidered and passed on. Expenses will be
directed paid and a first and final divi-
dend to creitors ordered paid, if the funds
on hand will permit it.

In the matter of William Huizenga,
Bankrupt No. 3017, the trustee has filed
in said court his final report and account,
and a final meeting of creditors has been
called for Oct. 10 The final report and
account of the trustee will be considered
and passed upon. Expenses of adminis-
tration will be ordered paid and a first
and final dividend to creditors ordered
paid, if the same is possible.

In the matter of Louis A. Adams,
3ankrupt No. 2845, the trustee has filed
his final report and account and a final
meeting of creditors has been called for
Oct. 10. The report and account of the
trustee will be considered and passed
upon. Expenses of administration will be
considered and approved. An order for
the payment of expenses and for the
declaration and payment of a final divi-
dend to creditors will be made.

Sept. 26. We have to-day received the
schedules, reference and adjudication in
the matter of Claude Bates, Bankrupt
No. 3252. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedules show assets
of $200 of which the full interest is claim-
ed as exempt, with liabilities of $515.22.
The court has written for funds and upon
receipt of the same, the first meeting of
creditors will be called, and note of the
same made herein. The list of creditors
of said bankrupt is as follows:
Humphrey Co., Kalamazoo —-_-~-- $122.00
Dr. J. Innes, Grand Rapids __---- 75.00
G. R. Gas Light Co., Grand Rapids 4.72
Telephone Co., Grand Rapids ---_ 3.70
Miskett Coal Co., Grand Rapids __
St. Mary’s Hospital, Grand Rapids
Metcalf Funeral Director, Grand R. 70.00

Industrial Bank, Grand Rapids __ 96.00
Mr. and Mrs. Milton Williams,
Seen 36.00
Corwin, Norcross & Cook, Grand
OE oe 29.00
Grant Sims, Grand Rapids ___----- 15.00
Press, Grand Rapids —...___.__.____.. 1.80
Sept. 26. We have to-day received the

schedules, reference and adjudication in
the matter of Roscoe R. Plaskett, Bank-
rupt No. 3253. The matter has been re-

ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Kalamazoo, and his occupation is that
of a laborer. The schedules show assets
of $5,766.72 of which $2,073 is claimed as
exempt, with liabilities of $4,148.80. The
court has written for funds and upon re-
ceipt of the same, the first meeting of
creditors will be called and note of
same made herein. The list of creditors
of said bankrupt is as follows:
Charles Christman, Kalamazoo __$ 43.00
American Finance Corp., Battle
Cee BI 8
Peoples Outfitting Co., Kalamazoo 103.05
Asbestos Shingle Co., Detroit __--2,000.00

Kal. Nat. Bank, Kalamazoo ___-_- 400.00
Paw Paw Sav. Bank, Paw Paw —~ 200.00
Gazette, Kalamazoo _____._._.-._. 20.16
Halpert Tire Co., Kalamazoo ___. 30.00
Hickok Grocery Co., Kalamazoo __ 151.26

Kal. Blow Pipe Co., Kalamazoo __ 222.78

Mich. Bell Tel. Co., Kalamazoo __ 23.82
Ray T. Parfet Co., Kalamazoo 15.00
Dr. D. C. Rockwell, Kalamazoo __ 23.60
Kal. Storage & Transfer Co.,
ReIbInewoO 275.74
Vosler & Deloof, Kalamazoo _.__ 75.90
Bronson Hospital, Kalamazoo ____ 48.50

Old Borgess Hospital, Kalamazoo — 9.50
White Sewing Machine Co.,

aamateo 35.00
Mrs. Geo. J. Lockwa,y Kalamazoo 25.00
Gillis Const. Co., Battle Creek 66.00

Sheriff Goslin Roofing Co., Battle
(Veen oe 6.00

Wagner Bros., Kalamazoo _____--- 54.43
Dixie Oil Co., Kalamazoo 2 Roe
Jno. S. Prickett, Kalamazoo ---. 41.66

Sept. 29. We have to-day received the
schedules, reference and adjudication in
the matter of Leah Schade, Bankrupt
No. 3254. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedules show assets
of $250 of which the full interest is claim-
ed as exempt, with liabilities of $1,259.50.
The court has written for funds and upon
receipt of same, first meeting will be
called, note of which will be made herein.
The list of creditors of said bankrupt are
as follows:

Young & Chaffee Furn. Co.,

Grand Bapids ... BOL 00
Industrial Mortgage Co., Grand

aos 208 08
Wurzburg Dry Goods Co.,

Grand Rann 2 5.00
Houseman & Jones Co., Grand

Rags 2 9.50

Herpolsheimer Co., Grand Rapids 129.50
Burton Market, Grand Rapids 50.00
H. L. Hudson Co., Detroit ____-- 150.00

Ray Watkins, Grand Rapids -___ 23.00
Dr. W. P. Bloxson, Grand Rapids 28.00

Elliott & Yeiter, Grand Rapids __ 7.50
Dr. V. M. Moore, Grand Rapids __
Grant & Huizenga, Grand Rapids 5.00

Paul Steketee & Sons, Grand Rap. 29.00
Pr. A. C. Butterfield, Grand Rapids 27.00
Johnson Garage, Grand Rapids __ 22.00
Gleason Market, Grand Rapids __ 23.00
J. Goosman Co., Grand Rapids 20.00
Strouses Dairy, Grand Rapids ____ 19.00
G. R. Storage Co., Grand Rapids 15.00

M. J. HElenbaas, Grand Rapids __ 7.50
Richards StSorage Co., Grand Rap. 19.00

Consumers Ice Co., Grand Rapids 17.00
3urleson Sanitarium, Grand Rap. 50.00
Dr. F. W. McNeai, Grand Rapids 19.00
McHugh Bootery, Grand Rapids .. 14.00
Dr. W. H. Veenboer, Grand Rapids 13.00
Press, Grand Rapids ...........| 16.00
Rason & Dows, Grand Rapids ____ 6.50
Madison Cleaner, Grand Rapids 14.00
Hat Shop, Grand Rapids ______- 3.50

In the matter of O-So-White Products
Co., Bankrupt No. 3179, the trustee has
filed his report and account and expenses
of administration have been ordered paid.

Oct. 3. On this day was held the first
meeting of creditors in the matter of J.
Raymond Plank, Bankrupt No. 3230. The
bankrupt was present in person and rep-
resented by attorney J. R. Gillard. Cred-
itors were present by Wykes & Sherk,
attorneys. No claims were proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets.

Oct. 3. On this day was held the first
meeting of creditors in the matter of
Naylor L. La Rocque, Bankrupt No. 3238.
The bankrupt was present in person and
not represented. No creditors were pres-
ent or represented. No claims were prov-
ed and allowed. No trustee was ap-
pointed. . The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date,
and the case has been closed and re-
turned to the district court, as a case
without assets.

On this day also was held
meeting of creditors in the matter of
John J. Lundberg, Bankrupt No. 3241.
The bankrupt was present in person and
represented by attorneys Dilley, Souter &
Dilley. Creditors were present in person,
No claims were proved and allowed. The
bankrupt was sworn and examined, with-
out a reporter. No trustee was appoint-
ed. The first meeting then adjourned
without date and the case has been closed

the first

and returned to the district court as a
case without assets.

On this day also was held the first
meeting of creditors in the matter of
Lorena M. Fluent, Bankrupt No. 3240.
The bankrupt was present in person and
represented by attorneys Hilding, Hil-
ding & Tubbs. The creditors were pres-
ent in person and represented by Fred
G. Timmer and Corwin, Norcross & Cook,
attorneys. Claims were proved and al-
lowed. The bankrupt was sworn and
examined without a reporter. No trustee
was appointed. The first meeting then
adjourned without date and the case
has been closed and returned to the dis-
trict court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Ciarence R. Beattie, Bankrupt No. 3239.
The bankrupt was present in person and
represented by attorney Willard G. Tur-
ner, Jr. No creditors were present or
represented. No claims were proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court, as a case without assets.

piamna tea ses au ame
Echo of the G. A. R. Encampment.

One of the pleasant features of the
recent G. A. R. encompment was the
opportunity it gave Grand Rapids peo-
ple to show their appreciation of the
service rendered the country and hu-
manity in general by the heroes of the
civil war. In many cases the dele-
gates to the encampment were enter-
tained by local people as a matter of
privlege. One such case has been
brought to the attention of the Trades-
man, who wrote the matron who acted
as host as follows:
Peoria, Ill, Sept. 20—After we en-
joyed your kind hospitality last week
and being so well taken care of, I feel
that I ought to let you know that we
got home all well and found every-
thing in good order. Thanks be to
our Heavenly Father. We surely had
a good time in your beautiful city.
From the day we arrived until we left,
the good people of Grand Rapids
made us feel that we were heartily
welcome, and they left nothing undone
to make the encampment a_ success.
Grand Rapids is a well organized, well
governed city.

The boy scouts of your city were
very helpful to us old, feeble veterans.

The men and women deserve great
credit for giving their time and their
autos to show guests around the city.
And right here I want to acknowledge
with thankfulness the rides your good
next door neighbor gave us in her au-
tomobile. In like manner do we feel
very much obliged to the good ladies
across the street from your house who,
after we left your home, were waiting
for us in their auto just around the
corner on Lafayette street and invited
us to have a ride, they would take us
to the depot, and they took us there,
which was very kind of them. And
last, but not least, we want to tell you,
dear Mrs, McKenna, how deeply we
appreciate your kindness in opening
your beautiful home to provide us with
the comforts of a home. You have
left nothing undone to make us feel
at home. We did feel at home. Many
thanks for your generosity.

John Offerman and daughter.
—_+~-.__

Good Word For Hotel at Reed City.

Pittsford, Oct. 3—More than pleased
to enclose check for one more year of
benefit.” About the ‘first thing I
look for when arriving home each
week end is the Tradesman. When I
was behind the counter I always con-
sidered the Tradesman my most valu-
able asset and now as a traveling
salesman I still class it likewise. Your
week end trips always interest me, as
I cover the same rotten roads you fre-
quently describe every sixty days. Was
up to Reed City this week and glad to
note that at last they have a good ho-
tel. The new Stephens is very good,
with wonderful meals and a very con-
genial Proprietor, who is doing his
best in every way. He deserves a
good patronage. K. A. Eldridge.

 

 

 

 

 

October 5, 1927

The “Blue Sky.”

“Cash is simply out of the question,”
the Michigan customer declared.

“And so is waiting any longer,’ the
Michigan merchant informed him.

“Now, I'll tell you what I can do,
and all I can do,’ the customer aver-
red. “Here’s Henry White’s note in
favor for $300, and that will pay your
bill and leave $15 to the good. The
note has only three months to run, I'll
endorse the note to you, you receipt
the bill, and pay me the difference.”

“Endorse note quick,” the merchant

MICHIGAN TRADESMAN

agreed, reaching for his receipt book.

The merchant’s willingness to ac-
cept this proposal was due to his
knowledge that White was perfectly
good for ten times the face of the note,
but, when the note fell due, White re-
fused to pay and the merchant was
forced to sue.

The note was given for stock in a
corporation, the stock was sold con-
trary to the Michigan Blue Sky Law,
White proved in court, and his lawyer
contended that the note, therefore,
could not be collected.

“That would be true, if the payee of
the note were suing White, but it does
not apply to a case like this where the
merchant took the note before it was
overdue, in good faith, for value*and
without knowledge of the circum-
stances,” the merchant’s lawyer re-
torted, and the Michigan Supreme
Court upheld this contention in a case
reported in 194 N. W. Reporter, 553.

“This would undoubtedly have been
a good defense as between the parties
to the note, but when the note passes
to the hands of a bona fide holder, that

7

defense cannot and ought not to be
made. If the contention were the rule,
there would be very little protection
for banks and people dealing with cor-
porations. There is nothing in the
statute which makes such paper void
in the hands of a bona fide holder. As
a general rule, unless the law makes
the paper void in the hands of a bona
fide holder, the courts will not so
hold,” was the reasoning of the Court.
—_——_2++ +>

Contentment is the child of work

and not of laziness.

 

 

 

 

ROWENA PANCAKE FLOUR

 

 

 

(For Making Delicious Pancakes, Wheat and Buckwheat)
IN THE PROCESS OF MANUFACTURE

wixe®

The foregoing pictures show two of our modern and highly efficient ma-
chines used in the making of our ROWENA PANCAKE FLOURS. The mixer
insures absolute uniformity of quality and the sacker and weigher assure you
lof full weight in every sack. Efficiency and the highest grade of materials
produce our ROWENA PANCAKE FLOURS, which acknowledge no supe-

riors. Over 40 years’ experience in the making of fine flours places us in a

 

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THE KEY TO THE SITUATION.

One language more or less in the
world may not be a matter of great
“practical” importance. Nevertheless,
the disappearance of any historic
tongue is, in certain ways, a distinct
loss. It reduces by so much the pic-
turesque element in civilization, which
is constantly threatened by scientific
advance. Hence it is easy to under-
stand the apprehension which is felt
in Great Britain over the losing fight
which is being made by Welsh.

The somewhat isolated position of
Wales has favored the survival of the
ancient language of that principality.
Improved communications, however,
have seriously weakened its hold. In
particular, as might be expected, it is
menaced by the radio, which carries
English into the remotest corners of
the British Empire.

Even without the radio Welsh was
having a hard struggle for survival.
Very “human” is one reason for this
development cited by the committee
which has been investigating the con-
ditions. Welsh, it finds, is considered
“less than English, es-
pecially among young women. You
can fight many tendencies with a fair
prospect of success, but all your logic
turns to dust when the object for
which you are fightng begins to be
looked upon as not quite proper.

In trying to save Welsh those inter-
ested are attempting what is usually
an impossible task—to preserve two

respectable”

languages side by side. Diplomats
may have two tongues—their own and
French -- but ordinary persons limit

themselves to one. This they do even
when the cultivation of a second lan-
guage would be comparatively easy.
Very few German or French immi-
grants marry in this country,
even those with an education abuve
the average, teach their native tongue
to their childrn. Accordingly, we have
the anomaly of children studying the
language of their parents at school,
and thus painfully learning what they
might have picked up at home.

who

Welsh is suffering this same neglect
in its native mountains. As a remedy
the committee of investigation makes
a familiar kind of recommendation. In
our own country, when
people desires to influence the Nation’s
thinking, it plans an invasion of the
“Capture the children,”
is the motto of all reformers. So it is
with regard to Welsh. “The key of
the whole position,” says the com-
mittee, “is in the elementary school.”
For the sake of the school children
in Wales, we hope that the key will
not be turned too hard.

a group of

public schools.

 

A VOYAGE OF DISCOVERY.

At the opening exercises of Prince-
ton University President Hibben called
upon the assembled students to con-
sider that they were embarking upon
a voyage of discovery.
It would be well for Amer-
ican education if

 

It was a happy
phrase.
this conception of
characterize the
?ttitude of those thousands of young
men and women who are starting upon

their studies should

a new academic year.
As President Hibben pointed out,
there are two types of discovery. There

MICHIGAN TRADESMAN

is the discovery of facts which add
to the sum “total of human knowledge
and there is the discovery of truths
which are the common heritage of
mankind but which come to the in-
dividual as a startling revelation of the
unknown.
probably falls within the province of

To discover for the world

scholars and scientists, but to discover
for oneself is the privilege of all stu-
dents, whether pursuing their studies
in the university or outside it. Dr.
Hibben was addressing the students
of Princeton, but his conception of a
voyage of discovery has a far broader
application.

In a world of constantly increasing
knowledge the task of our colleges in
maintaining the proper proportions be-
tween study of the old and study of
the new is becoming increasingly dif-
ficult. On the one hand we have such
educational experiments as that of Dr.
Miklejohn at Wisconsin, in which em-
phasis is upon study of the
Greek and Roman civilization as the
key to modern life, while on the other
hand we have our scientific and tech-
nical with their emphasis
necessarily placed upon the latest de-
velopments in the scientific world.

If voyages of discovery are to prove
worth while, students launching their
barks upon this great sea of knowledge
cannot afford to ignore either the
truths of classical learning or the facts
of modern science. They must steer
a hard course, and, while they may
not have time to put into every port,
their aim should be to pass by as few
as possible.

So astounding has been the exten-
sion of our knowledge of the world in
the past gereration that only a zest
for discovery on his own account could
give any student the courage to tackle
his work. Our colleges cannot be con-
tent with relaying facts, but must la-
bor to inspire an insatiable intellectual

placed

schools,

curiosity which will carry the student
on his vovage long after he has left
the university. There will always be
something for him to discover.

 

THE ZONING PRINCIPLE.

Almost imperceptibly the spread of
the zoning principle has brought about
a remarkab'e change in the urban cen-
ters of the country during the past
decade. The movement began in Bos-
ton in 1904.
been

A survey which has just
Department
of Commerce shows that more than
thirty million persons, representing
over 55 per cent. of our urban popula-

completed by the

tion, have established regulations con-
cerning the use, height and area of
buildings in some 550 cities scattered
over the country. The principle has
been bitterly contested from time to
time. Builders opposed to the placing
of limits upon their rights to build as
they please have carried their protests
to the Supreme Court of the United
States four times, but in each case the
court has decided that municipalities
have the right to control the erection
of structures within their boundaries
as well as to establish purely residen-
tial sections, protected from the en-
croachments of office buildngs and
factories. The general effect upon the
cities is readily apparent. Automobil-

ists making long trips find that for
the most part they pass through well-
kept residential
the impression that city officials are
determined to maintain a standard of
orderliness which was formerly neg-
cities have

sections and gather

lected. Rivalries

become far more effective in the direc-

among

tion of sightliness than spasmodic re-
form movements were in the past. A
further improvement can be made if
cities will extend the principle by
assuming control of signboards on
their outskirts. It is distressing to see
a beautiful valley or a green hillside
marred by a garish sign setting forth
the rates of a cheap hotel or the pos-
sibility of securing hot dogs half a
mile away. Abroad they do this much
better than we, but the improvement
resulting adoption of the
zoning principle shows how readily
the general landscape of the country
may be improved.

from the

 

AUTOMOBILE LAW PECULIAR.

No monthly report of court proceed-
ings is complete in these days unless.
it contains a number of new decisions
regarding the responsibilities of own-
ers of automobiles. Here are a few of
the most recent ones: The Massa-
chusetts Supreme Court recently held
that a plaintiff suing for damage has
the right to introduce medical experts
to show the probable lessening of his
years of life as a result of a collision,
with the aim of having the opinions
figure in the amount of damages. In
affirming the case of a man convicted
in the lower courts for violating the
ordinance of a small town by selling
gasoline on Sunday, the Supreme Court
of Arkansas rejected the plea that the
“sale of gasoline in a motor age has
and declared that
it is no more lawful to sell gasoline
on Sunday in Arkansas than it is to
sell meats and groceries. The owner
Kansas loaned it to a
The neighbor was _ subse-

’

become a necessity,’

Ol a car in
neighbor.
quently arrested by the county author-
ities for having liquor in the car,
through which circumstance, under
the law, it became forfeited to the
State as a common nuisance, despite
the protest of the owner that the liquor
was carried without her knowledge or
consent. This case was carried to the
Supreme Court of the United States,
which declared: “It has long been
settled that statutory forfeiture of
property intrusted by the innocent
owner to another who uses it in viola-
tion of the revenue laws of the United
States 1s not a violation of the due
process clause cof the Fifth Amend-
ment.” The court further held that
there was no valid distinction in this
case between the application of the
Fourteenth Amendment and the ap-
plication of the Fifth. No automo-
bilist should start on a long journey
without first taking a course in auto-
mobile law—that is, if he wants to
keep out of trouble.

 

 

TRAINED SAFETY WORKERS.

When we read that during the eigh-
teen months we were engaged in the
kaiser’s war 126,000 men were killed
or died of wounds—at the rate of 7,000
each month—we are moved to discuss

October 5, 1927

the destructiveness of war and to con-
sider measures for outlawing it. The
lives we lose through industrial acci-
dents in times of peace do not shock
us nearly so much as those we lose
in war, yet these figures are also ap-
palling. In 1926 we lost 7,120 lives in
this way each month. In a statement
relating to these losses the American
Museum of Safety says: “Industry
claimed 85,449 lives and caused 2,000,-

000 accidents in that year, with a loss,

of more than one million dollars.’ The
directors of the museum believe that
most of these accidents are prevent-
able. With the aim of proving that
they are so they established a course
of instruction at New York University
The result has justified a
There are
no academic requirements for admis-
sion. The main object is to train en-
gineers to make industrial plants me-
chanically safe, and the course of in-
struction is open “to all men and
women who have any connection or
direct interest in accident prevention.”
After analyzing the figures for 1926
the directors of the museum conclude
that “at least 75 per cent. of all the
accidents that occur can be prevented.”
They further declare that methods of
accident prevention in industries and
have exact
science and that the need is simply for
plenty of trained safety workers to
put the methods into practice.

THE BATHOS OF BUTLER.

Probably few will be found to stand
up against the proposal of Congress-
man Thomas B. Butler to send “Gold
Star’ mothers to Europe at Govern-

last year.
continuance of the course.

communities become an

 

ment expense to visit the graves of
their sons. On sentimental grounds
who can say no? Yet the proposal is
essentially of that political self-seeking
type that brands its author clearly for
if the
mothers of dead soldiers wish to visit
thir sons’ graves, let them go. Per-
haps to some it will be a holy duty.
At any rate, the mortuary excursion

all to read. It is insincere.

But let them realize
that incidentally they will be making
the sad trip to the glory of the Hon.
Thomas B. Butler.

will not break us.

In its proposal he
attains the average Congressman’s su-
preme ambition. This is to invent some
method of spending public money that
is so securely wrapped up in  senti-
mentalism and the flag that no one car
openly criticize it.

 

TRIAL MARRIAGE.

There is to-day a widespread effort
to regularize irregular relations. Jur-
ists and university professors are
among many trying to break down the
institution of monogamous marriage.
Issues of this kind should not be side-
stepped, but should be put under the
light of discussion.

Can irregular sex relations stand
the test of the experiences of the past?
Young people are not going to be
moved by the admonition that such
straying away from moral standards
is a violation of religious law. A better
way is to show them that they are
sinning against the love of humanity.
Self-indulgence tends to disintegrate
society. bring about social revolution
and degrade man’s character.

 

 

 

 

 

 

October 5, 1927

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

By utilizing the cement road which |

leads Northward a mile East of
Coopersville, Conklin can be reached
by pavement from Grand Rapids ex-
cept for one mile South of the village.

I well recall. the strife which de-
veloped between Mike Miller and
Oscar F. Conklin regarding the nam-
ing of the town when the G. R. & I.
built its extension from Grand Rapids
to Conklin. Mr. Conklin got the rail-
road company to locate a station there
and name the town after the man who
had purchased the right of way for the
railway company. When it came to
designating the name of the postoffice,
Mr. Miller secured the signatures of
most of the farmers in the vicinity to
have the town named after him; but
Mr. Conklin made a hurried trip to
Washington and was introduced to the
officials of the Postoffice Department
by the Representative of the district
and both United Senators with such
effectiveness that the Conklin name
was adopted without parley or delay.
There has never been any further ef-
fort made to deprive Mr. Conklin of
the credit due him for his part in the
great undertaking which linked to-
gether the two largest cities of West-
ern Michigan.

| think I never saw the town when
it was more prosperous than it is this
year. Farm crops in the vicinity have
turned out better than in many other
localities and the merchants are look-
ing forward to a good fall and winter
trade.

The Conklin State Bank makes a
good statement of earnings so far this
year, leading to the conclusion that
perhaps the dividend rate may possibly
be increased another year. The man-
agement of the bank is in good hands
and the directors are painstaking and
liberal minded.

I found Ravenna extra busy because
it was the concluding day of the Mus-
kegon county fair. While I rounded
up four new readers for the Trades-
man, my better half visited the fair
for an hour or more. She says it was
one of the cleanest and most complete
county exhibitions she had ever seen;
that the fruit and vegetable displays
were remarkable in scope, variety and
general excellence; that the display of
women’s work was little less than re-
markable; that the attention given the
calf, pig and pony clubs made up of
boys and the cooking and canning
clubs composed of girls and women
was much in evidence; that the games
and sports were clean and wholesome;
that snake charmers and fortune tellers
were conspicuously absent; in short,
that Ravenna fair came about as near
to being a model exhibition as any she
had ever attended.

I am glad to be able to present such
a report of the Ravenna fair, because
it is not such as can be said of most,
county fairs these days. I do not
know to what extent the rainy week
interfered with the financial success of
the undertaking, but the men in charge
evidently had but one object ih view
and that was to create and maintain
an exhibition that would he accept-

MICHIGAN TRADESMAN

able to farmers, their wives and their.
children. That they succeeded to a
remarkable degree I have no reason to
doubt.

Ed. Bartholemew told me he had
been engaged in the hardware business
at Ravenna for thirty-six years. That
is quite a long time to stand behind
the counter of a retail store, but judg-
ing by the youthful appearance of the
genial gentleman, he will be able to
round out fifty years with his friends
and customers.

The Ravenna State Bank is fairly
launched on a career of usefulness and
prosperity. Cashier Linck is a very
energetic and resourceful banker and
is making friends rapidly.

In talking with Frank E. Thatcher
I found we were both born the same
year, within a few weeks of each other;
also that our mothers both lived to be
95 years old.

| regret that there are two mer-
chants in Ravenna who cannot read
the Tradesman because of failing eye-
sight —— Aaron Rodgers and Herb
Starks. I urged the latter to avail him-
self of the wonderful ability of Dr.
Beeman, of Grand Rapids, who stands
at the head of expert oculists in this
country.

It looks as though the water power
afforded by Crockery Creek would not
be again improved. Perhaps the way
in which the project has worked out
is the better solution of the problem.
In common with many others who
contributed good money to the under-
taking in order to have light and power
in our suburban homes, I believe that
the taking over of the project by the
Southern Michigan Light and Power
Co. will find many farmers and people
of small means in possession of elec-
tric light and power who would never
otherwise have enjoyed that privilege.

This incident reminds me that. it
frequently happens in this world that
we do not always accomplish what we
start out to do, but because we have
made the effort we often achieve some
other result which proves equally sat-
isfactory. If we never make a move
to better existing conditions, we never
“set anywhere,’ as the expression
goes, in this world. Progress goes
with incentive and activity; never with
inactivity, fault finding and pessimism.
Better start and fail than never to
have started at all.

Which suggests another thought in-
cident to Emerson’s wonderful ex-
pression, “One-half the people do the
work of the world and the other half
sit back and wonder why it was not
done the other way.”

The only people who amount to
anything n this world are those who
do things, even though they frequent-
ly make mistakes and are sometimes
forced to halt short of accomplish-
ment. E. A. Stowe.

—————E
No Human Can Correctly Foretell the
Weather.

Grandville, Oct. 4—The past sum-
mer was one of exceptional variations.

Late frosts in spring damaged early
crops, followed by an unprecedented
cold summer until late. then came the
September heat, with continued
drought and scorching winds. Of late
the rain began to fall and has kept at
it almost constantly.

We have certainly had a_ peculiar
summer which has led some wiseacres

to declare that our climate is under-
going change, induced, no doubt, by
electrical disturbances because of the
radio and other modern contrivances
to win intelligence from the air.

Weather prophets were once con-
sidered accurate in their prognostica-
tions, the common man looking up to
them in awe. That was in a past gen-
eration, however. The world has
grown older and wiser with the pass-
age of time until now very few credit
the weather seer with common intel-
ligence along scientific lines.

Why should we listem to these
prophets who have so often been dis-
proved in their predictions? As well
believe that the earth will soon en-
counter a comet in mid sky and be
dashed to everlasting smithereens.
Many people could not sleep nights be-
cause of the predictions of the wise-
acres that the world was soon going
to destruction.

Has our climate changed? Doubt-
less not in any perceptible degree.
Hard winters and open ones were in
evidence a century ago. There is
nothing new in our late backward
summer, long drought and seeping
weeks of rain this autumn.

Forty-seven years ago snow began
falling November 7. Good sleighing
within two weeks and no sign of bare
ground until the middle of the next
April. That was some winter with its
five months of continuous sleighing.
A boon to the loggers of that day. No
such tedious winter has occurred since
that date, 1880-1881.

The winter of 1872-3 was even a
colder winter, the mercury ranging
from 20 to 30 degrees below zero dur-
ing several months. Snow began fall-
ing November 14 and remained until
the latter part of April. Those two
winters were the high water mark of
severe weather, not having been
equalled since.

The prophets of that day foretold a
change of climate which would render
Michigan uninhabitable except by Lap-
landers and Eskimos. These prophets
failed to make good. Back seventy
vears ago we had a summer in which
was a frost every month. As _ usual,
the weather guides warned of a com-
plete change in our seasons.

The weatherwise are already pre-
dicting an early and hard winter. Last
year the same predictions were made,
none of which came true. It is evident
that no living person can foretell
weather conditions beyond a few days
at the farthest, therefore it will be
well for the ordinary’ citizen to sit
tight and take the weather as it comes
without borrowing any fear because
of a wise prophet’s predictions.

All the old weather signs, too, have
gone into innocuous desuetude. Many
farmers of a past age planted their
crops in the moon, not coming down
to earth until later. If I remember
right, the new moon was very friendly
to growing crops. We of to-day, how-
ever, seldom think of this luminary
when doing our planting or reaping.

Even the animals were considered
able to reveal the secrets of mature.
Heavy corn husks in the fall foretold
a hard winter. Unusually large
muskrat houses also foretold deep
snows and zero weather. It is strange
how otherwise sensible people were
deceived into believing in these weath-
er signs.

An overstock of nuts, such as beech-
nuts, butternuts and acorns, portended
deep snows and extremely cold weath-
er for the approaching winter. I
readily recall a winter in which the
ground in the forests were deeply cov-
ered with many kinds of shack, the
winter following proving unusually
mild and snowless.

So many times have these “signs”
been disproved they no longer have
any force, even to the most unthink-
ing.

The bear and woodchuck coming
forth on Candlemas day to remain out
or hie back to the den for six weeks
was held in much respect until obsery-

9

ers learned that there was nothing to
that superstition.

The weather is not ruled by any
senseless nonsense. From the earliest
settlement of our State down to the
present time now and then a hard
winter, with deep snow, has been the
lot. Following oft times by open win-
ters with little or no snow.

“What kind of winter will we have
this year?” someone asks, all of which
depends on the direction of the winds
and the moisture up above. It was
once held that winter could not come
until the swamps were full of water,
indicating the necessity of consider-
able rain in the fall.

We seem to be getting the rain this
fall in sufficient quantity to fill the
swamps roundabout. After these
swamps are filled then look out for
snow. Do not borrow trouble, how-
ever, since this saying may prove as
deceitful as those others mentioned.

It is plain as a pikestaff that no
human can tell what the winter will
be (hard or soft) until after it has
come and gone. Old Timer.

——_2+.-—_-
Sidelight on the Tradesman’s Oceana
County Poet.

Pentwater, Oct. 4—One day when
L. B. Mitchell and myself were having
a chat over his charming poems, he
related to me the following incident:

When William Cullen Bryant, then
eighteen years of age, was attending
school at Cummington, Mass., he
boarded with Mr. Mitchell’s grand-
mother, Mgs. Sarah E. Porter.

The woods around Cummington
were wild and picturesque and were
thus the ideal hunting place for young
Bryant. He was a great lover of na-
ture, as well as a close student of her
trees and plants and running brooks.

In communion with nature Bryant
drew inspirations which found their
way into his immortal verse. One
morning at the breakfast table the en-
thusiastic young poet said to her,
“Mother Porter, I have just written a
poem that I would like to read to you
and have you tell me how you like it.”

She listened with indulgent admira-
tion while the lines of the immortal
Thanatopsis fell from his lips, little
dreaming of how many millions were
destined to hear these same verses in
the years to follow. In a preface to
an edition of his poems it is recorded
that the first reading of the poem was
to a woman and that she burst into
tears, thus confirming the story of Mr.
Mitchell’s grandmother.

This woman, who had the great
honor of listening to that poet’s mas-
terpiece, was Mr. Mitchell’s grand-
mother. When he was a small boy his
grandmother was living with his par-
ents and the house, being a bit crowd-
ed, little Lorenzo slept in a trundle
bed in his grandmother’s room and as
he was able to begin to understand,
she would repeat Bryant’s poems and
the hymns of Watts by the hour io
him.

Often she related to him the inci-
dent of the poet’s reading to her the
immortal Thanatopsis. So by nature
and environment little Lorenzo was
nurtured close to the very bosom of
the muse. When he came into the
brotherhood of Masonry his soul was
surcharged with its great truths, its
wonderful history and philosophy, its
surpassing pictures of life’s mysteries
and its lofty ideals, and it was natural
that his love and genius for poetry
should crystalize into verse when, at
the age of 62, he left the farm, eight
miles away, to find himself to be at
home in the Ancient Mystic Art. At
once making Masonic verse a specialty
he was appointed poet laureate to the
Grand Lodge of the State of Michigan,
F. & A. M., March 8, 1915.

Charles W. Moore, D. D.
—_—_~--..—____

Having filled the hope chest and
learned how to manipulate the can-
opener, she felt prepared for matri-
mony,

 

 

10

SHOE MARKET

Advocates Co-operation To Sell More
Men’s Shoes.

increase in the amount and

 

“The
effectiveness of advertising has worked
a change in the buying habits of the
Nation,” Donald W. Bolt, chairman of
the ways and means committee, in
charge of the N. S. R. A. four million
dollar campaign to promote the men’s
shoe business, told the members of the
Rotary Club of Brockton, Mass., in a
recent address before that organiza-
tion. “Advertising has been able to
make the name of a breakfast food or
a household necessity as popular as a
leading moving picture actress. » Ad-
vertising, by virtue of its force, has
been able to dictate the fashions and
form the habits of millions.

“A great many industries, particu-
larly those who produce the basic ne-
cessities of life, have been seriously
affected by the present day tendency
of the consumer to think first of the
luxuries of life.

“Principal among the basic indus-
tries which have been so affected is
the men’s shoe industry. Men do not
think of their They think,
rather, of a new car, radios, the movies,

shoes.

travel—in fact everything except their
shoes.

“The decline in the consumption of
men's shoes has been laid at the door
of various agencies.

“Some feel that the rapidly increas-
ing number of automobiles keeps men
off their feet. It is felt, in a great
many cases, that the large number. of
modern repair which have
sprung up over the country has length-

1
shops

ened the life span of a pair of shoes.

“Some feel that shoes are made bet-
ter and therefore last longer. But re-
cently, at several conferences through-
out the country, it was decided that
possibly men did not think of shoes;
that they were not told of the ad-
vantages of having a sufficient num-
It was felt that
if men were educated to the idea that

ber of pairs of shoes.

shoes are the most important part of
their wardrobe, both from the stand-
point of health and appearance, that
it is healthful to change their shoes as
they do their linen. that the consump-
tion of shoes would be materially in-
creased.

“And National
campaign to increase the consumption

so the advertising
of men’s shoes was sponsored by the
National Shoe Retailers’ Association.
Now, you probably will ask, why does
not the individual advertising of man-
ufacturers and_ retailers accomplish
this? It is successful insofar as it is
done, but there are thousands of re-
tail shoe merchants and hundreds of
manufacturers whose limited produc-
tion prevents them from doing any ex-
tensive advertising,
being allied with

yet by virtue of
every other manu-
facturer and retailer in the industry an
advertising campaign of sufficient size
can be carried on and the results will
be felt proportionately throughout the
country.

“A retailer or manufacturer who ad-
vertises a particular brand of shoes
can say but one thing, ‘When you
think of shoes, or, when you need
shoes, buy my shoes.’ No single man<

MICHIGAN TRADESMAN

ufacturer or retailer has the resources
at his command to create and carry

through a National idea, but all, if
each will do his part, can stand
shoulder to shoulder and combat

those industries which are maikng in-
roads on their business.

“It does not matter if Jones and
Brown have stores in the same block.
They are competitors, that is true, but
they have a common interest in treat-
ing potentialities for the commodity
which they sell. They have ideas
which can creditably be used by both
and which will result in increased
business for both of them.

“Co-operative advertising has been
the answer to many problems of many
industries. Its distinct advantage is
that thousands of units in an industry
are welded together into an accessible
and wieldy body. They have a com-
They have common prob-
lems in which each one is interested.

“Tf we build our house of stone, we
cannot build it of brick or lumber; so
then the quarriers of stone or makers
of brick and the lumber industry are
embroiled in a contest for that part of
the consumer's dollar which he is will-

mon goal.

ing to spend for their product.

“The manufacturers of brick, realiz-
ing that they have a common interest,
have successfully educated the build-
ers of America that they should build
their homes of brick. -They have made
tremendous strides in their industry
because they have organized and co-
operatively attacked the problem be-
fore them.

“The quarriers of stone, not to be
out done, have also banded together to
protect their interests and the lumber
industry probably will soon follow.

You may think that it is an unnec-
essary expense, and if neither of those
mentioned indulged in this type of ad-
vertising and organization that they
would get along just as well, but the
advantages of organization and mu-
tual benefit by those who are a part
of it more than offsets the small ex-
pense that is entailed on any one in-
dividual.

“The shoe industry undoubtedly will
profit from such an organization and
will progress in proportion to the en-
thusiasm put behind the project by un-
participation. By giving, as
Theodore Roosevelt once said, ‘a little
bit of himself to the advancement of
the profession to which he _ belongs,’

selfish

each participant will profit in a greater
amount of
money that would be required of him.”

measure than the small

—_2-.__
Footwear Shown in Varied Des gns.

Footwear, shoes and _ stockings.
matching and selected to complete a
suit or ensemble, are shown in new
shades of taupe, beige, brown and
smoke gray, in leathers that are treat-
ed to give them a novel finish. Some
of these have a high glaze, some have
a dull surface, and the soft skins ara
particularly Suede and
antelope are used for dressy street
shoes as well as for afternoon. The
reptile skins of finer grain are still
considered smart, and among the most
attractive shoes for Fall and Winter
are those made of a plain leather, with
trimming of narrow strips of snake or
lizard skin.

Stockings are very important with

fashionable.

 

October 5, 1927

sports dress, for now that the term
is applied to a larger variety of styles
it is no longer considered necessary to 5
wear only wool socks with costumes

of this type. For rough wool material?
stockings of the same sort are import-
ant, but lisle and silk are worn with
the “sports” suits and frocks of crepe,
velvet and the handsome Rodier fab-
rics, which, though woven of worsted,
are threaded with strands of gilt and
silver. With the beige and gilt Kasha;
velline suits are worn beige shoes of
plain kid, with edges and pattern out-
lined with fancy leather. With a light
blue square mesh of wool, combined
with a figured material having a blue
ground and a decorative art design, is
worn gray antelope shoes piped with
black, and gray silk stockings.

 

ee
Are Buying More Foreign Goods.
More merchandise of foreign origin
is now being bought by American de-
partment stores than ever before and
the number of them that maintain
separate or co-operative buying offices
abroad is steadily growing. Stores in
the Middle West, it was said yesterday,
are particularly numerous among those
that are now devoting more attention
to imported merchandise which _ in-
cludes hundreds of items. Several
reasons for this increased interest were
cited, one being the “tone” which the
foreign lines are credited with giving
the stores. Another is that much of
the merchandise is of a novelty type

You Be the Judge

Compare The Torson Shoe with
any Kid arch support shoe re-
tailing at six to seven dollars.

Order a pair for yourself. There
are four styles, b’ack or brown
Kid, shoe or oxford. Any _ size
or width from A to EEE will
come by return mail.

Here is a field for YOU.

Herold-Bertsch Shoe Co
Grand Rapids, Mich.

Manufacturers of Quality Footwear

 

 

° s é : since 1892.
that is practically unobtainable in this

country. The low landed costs of
many items and the resultant higher
mark-ups possible are also said to be
strong factors in the growing demand
for them.

 

 

 

—_>-. —____
Invents New Run Stopper.

A new preparation designed to stop
runs in silk hosiery and knitted silk
garments is about to be placed on the
market by a Chicago concern. It will
be sold in tubes about as large as a
lipstick, and can be conveniently car-
ried by women in their handbags for
use whenever a run occurs. The
prepartion dries and solidifies quickly
applied, according to the in-

It “metalizes” in action, and
makes the threads adhere. Washing
will not affect the stocking run so
treated, it is further said, nor will the
fabric be hurt or its color affected. It
is planned to turn out about 50,000
tubes of the preparation daily. They
will retail at 25 cents each.

YOUR FALL TRADE IS IN
full swing. Have you a com-
plete stock on your Findings
such as Laces, Insoles, Pol-
lish, Buckles, Shoe Horns,
Button Hooks, etc. Your

when order will have our careful

ventor. .
attention.

BEN KRAUSE Co.

20 Ionia Avenue
GRAND RAPIDS MICH.

 

 

 

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

Write

 

L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

f
Ls

 

 

¥
sy

  

October 5, 1927

MICHIGAN TRADESMAN

11

 

Ultimate Goal of Centralized Banking
Power.

That present day trend toward cen-
tralization of banking power in this
country is arousing more interest than
ever before. As a result there is a
great deal of speculation in bank
shares and many rumors.

In theory almost every large bank in
Wall Street has been merged with an-
other institution during the past month
There has to exist only a
very flimsy excuse for one bank to
join another for the merger to become
an established fact in the mind of
Dame Rumor,

Nevertheless the vapors of rumor
undoubtedly arise from what appears
to be a real situation. That there are
too many banks is generally conceded
and that one or two of the larger
banks in their race for supremacy are

or two.

ready to abserb the smaller ones for
the sake of the increased deposits and

added branches also seems to be a
fact.
The Street is watching the trend

with interest, curious to know just
where it will lead. The statement has
been made that we are heading for
the English system whereby about
half a dozen large institutions control
banking throughout the British Em-
pire. This, of course, is impossible
under our present laws.

But it must be remembered that our
large cities are empires in themselves
and that many banks would be _ per-
fectly satisfied to control in their own
cites or states.

According to bankers the trend to-
ward centralization in finance is simply
following the rule in all industries.
They say many of the smaller banks,
products of prosperity, would be un-
able to weather bad times and that it
is right that they should be swallowed
up by the stronger institutions.

An interesting feature of the tre-

DELMONTE

7

  

 

mendous growth of commercial banks
is that they are beginnng to tread on
the toes of other financial nstitutions.
For instance they operate savings de-
partments in competiton with savings
banks and_ securities departments in
competition with investment houses.

According to one advanced thinker
the trend toward aggregation of cap-
ital in all lines is the most important
question before this country to-day.
He says the much heralded prosperity
of the past few years has been in
favor of the large institutions and that
the smaller business man is complain-
ing bitterly.

He is not so sure that the large cor-
porations will work successfully in bad
times and, he asserts, they have yet to
be tried. “A large corporation can
prove top heavy in bad times,” he as-
serts, “because of the tremendous ex-
keeping it running. The
larger the institution the more diffi-
cult it is to find men capable of run-
ning it. There is to-day a premium

pense of

on business genius. A big corporation

moves because there
many men to consult.

“The real test of the system will
come when business is scarce and the
few very large corporations begin to
compete for the crumbs. Then the
plan either will be found sound or the
corrective process will begin.”

[Copyrighted, 1927.]
++
Failure of the Lou S. Darling Seed Co.

The Lou S. Darling Seed Co., of
Petoskey, made an assignment Sept.
12 to John M. Shields, who has filed
a bond for $25,000 to protect the in-
terests of the creditors. The assets

slowly are sc

of the estate have been appraised at
$9,130.13, as follows:

Accounts receivable __ JUS 283.26
Bills receivable ____ i i STE oe
Merchandise CSE ene aa 5,259.47
Furniture and fixtures _ a By elg.42
‘Total assets -.. So Bs0cs

There are fifty-one ‘creditors whose
claims aggregate $17,697.93. A list of
the creditors and the amounts owing
each is as follows:

First State Bank of Petoskey __$5,500.00
3arteldes Seed Co., Lawrence,

5 sional
Brown Bag Filling Co., Fitchburg,

Mass. -- i

387.438

314.36

United Bulb Co., Mt. Clemens __ = 330.00
American Bulb Co., Chicago _-__ 50.00
Oakes Mfg. Co., Tipton, Ill. 85.21

S. D. Woodruff & Sons, Orange,

Conn. 2 ies 647.34
Central Mich. Paper Co., Grand

Roph ...........-.... ae 50.00
W. W. Barnard Co., Chicago __._._ 236.04
General Bulb Co., Chicago __.__.__ 418.55
G. R. Paper Box Co., Grand Rap. 177.55

Shaw Printing Co., Battle Creek 4,100.00
Everett B. Clark Seed Co., Milford 465.56
W. Atlee Burpee Co., Philadelphia 146.41
John H. Allen Seed Co., Sheboy-

en Wi 38.09
American Sales Co., Cleveland  _- 18.61
American Envelope Co., Chicago 192.19
A. X Alexander, E. Bridgewater,

MASS 40.25
J. Armengol, Loredo, Texas
Brown Bag Filling Machine Co.,

Fitchburg, Mass. . : 91.05
John Bodger & Son, Los Angeles — 166.28
Peter Bohlender & Sons, Tippe-

eanoe City, Ohio 68.50
Brown & Bigelow, St. Paul, Minn. 122.00
Cole Nursery, Painesville, Ohio 49.25
Walter Cornelison, Bybee. Ky. 14.93
Darling & Co., Chicago 4 1243.94
D. M. Ferry Co., Detroit $1.40
Fort Smith Seed Co., Ft. Smith,

Ark... ioe ee 10.00

Kuttroff, Pickhardt & Co., New
WORM oo a
Lord, Thomas & Logan, Chicago
H. Leonard & Sons, Grand Rapids
Nitrogen Co., Milwaukee ____-_-
Oyama Products Co., Newburgh,
Ne 21.62
Geo. R. Pedrick & Son, Pedrickton,
Noo
F. H. Reichard Mfg. Co., Bangor,
Mie 15.20
Peacock Dahlia Farms, Berlin,
t. J

MN cs re ecm eee ae ls 35.00
Shenandoah Nurseries, Shenan-

dog laws 222 38.38
J. L. Sehiller, Toledo ae ue 20.00
Tobacco By-Products Co., Louis-

ville Se ee 23.10
James Vicks Co., Rochester : 44.98
L. D. Weller Seed Co., Gundalupe,

Oe 30.00
Consumers Fuel Co., Petoskey 58.77
W. E. Ellis, Petoskey ___ i 40,00
Mrs. Alice Fochtman, Petoskey 430.00
Grossman [state, Petoskey __ 17.44
Hankey Milling Co., Petoskey __ 21.30
Kahler & Friend, Petoskey 19.85
McCune & Co., Petoskey $2.60
Petoskey Auto Sales Co., Petoskey 29.50
News Print Co., Petoskey 9.52
Personal taxes -- 564.94

The bank claim is secured by pledge

      

of life insurance policy having a cash
surrender value of $1,830 and notes and
mortgage having a value of $2,250.
——_+->—___
Knew the Mean‘ng.
“T want to be procrastinated at de
said the negro passenger.
demanded

nex’ corner,”
“You want to be what?”

the conductor.

l had to

befo I
means

“Don't lose your temper.
look in de dictionary mys’f
found out dat ‘procrastinate’
put off.

 

 

 

 

 

 

FAVORITE TEA in % Ib. lead
packages 1s a strictly lst May
Picking and is one of the very
highest grades sold in the U. S.
If this Tea is not sold in your
city. exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER
337-39 Summer Ave., N W.
GRAND RAPIDS, MICH.

 

 

 

 

 

tables _

 

  

12

____ FINANCIAL |

 

Late Crops Tend To Retard Bus‘ness.

Advance from four of the
Federal Reserve districts, Chicago,
Philadelphia, Dallas and San Fran-
cisco, reveal a spotty business situa-

reports

tion.

While the banks point to nothing in
the situation that would indicate
alarming changes there is a suggestion
of slackening demand and declining
employment.

On one point they agree and that is
a falling off in the demand for credit
and an increase in funds for invest-
ment. Savings seem to be increasing
generally.

Figures of automobile production
and distribution given in the reports
are interesting. The Chicago bank
says: “Wholesale distribution of au-
tomobiles in the Middle West declined
in August from July. The number
sold increased over August, 1926, but
the aggregate value was less. Sales at
retail continued the decline started in
May and are still considerably under
the volume of a year ago. Stocks of
new cars on hand August 31, totaled
in excess of those held July 31 and on
the corresponding date of 1926.

“At Detroit, according to reports re-
ceived from the Employers’ Associa-
tion, employment fell off 2.9 per cent.
for the month closing the second week
in September, and was 17.2 below the
level of a year ago as compared with
only 13 per cent. in August.”

The Philadelphia Federal Reserve
Bank says that at retail only the cars
$1,000 sold noticeably
above the total number and value of a
month and a year before while sales

of other classes of automobile showed

priced under

Sales of used cars increased
considerably. Cars
ferred payment plan

decreases.
sold on the de-

showed a _ pro-
nounced drop.

On the whole retail trade seems to
have been good in August. Accord-
ing to 83 department stores reporting
to the Chicago bank total sales during
August exceeded the July volume by
19.2 per cent. and were 10.3 per cent.
ahead of August a year ago. Both in-
creases were the largest in these com-
since 1923.

The chain stores were not so prosper-

parisons of any August
ous.

lines to show sea-
sonal advances is the result of crop
caused farmers to

Failure of some

uncertainty which
curtail purchases.

The Federal Reserve Bank of San
Francisco says: “A late agricultural
season has contributed to the hesita-
tion in business during the past few
months but conditions during August
were favorable for agricultural opera-
tions and harvesting of the district’s
Yields
are generally larger than a year ago.
Although quality of some crops is re-

crops has progressed rapidly.

ported to be below that of last year
price returns to growers are generally
satisfactory and market, although re-
flecting the late season, is proceeding
in large volume.”

The Federal Reserve Bank of Dallas
says: “Despite the violent fluctuations
that have occurred in the price of cot-
ton during the past thirty days, the
moderate net gain scored by cotton

MICHIGAN TRADESMAN

during that period has served to
strengthen confidence in the business
situation and to increase returns from
the district’s major crop. Returns
from the cotton crop have already been
reflected in the liquidation of indebted-
ness at both banks and mercantile es-
tablishments and to some extent in the
expansion of trade. An outstanding
feature of the present situation is that
farmers during the past year have
raised their living largely at home and
have paid out relatively small amounts
for labor in the cultivation of crops
with the result that they have a large
equity in their crops and owe less
money on this year’s living expenses.”

[Copyrighted, 1927.]

—~+-+___
Would Reduce Underwriting Cost.
Wall Street follows with interest

the discussion at the Investment Bank-
ers Association convention of plans to
avoid waste of time and money in the
raising of new capital.

It is an interesting topic at this
time and to many leaders of thought
in the street it seems inevitable that
something will have to be done to cut
down underwriting expenses.

This desire for a change of method
has brought out the suggestion that
New York bankers adopt the English
system of underwriting and distribut-
ing securities. It requires little knowl-
edge of the subject, however, to show
that it would be next to impossible
for our bankers to adopt an alien plan.

Certain fundamental differences be-
tween the two races furnish reasons
for the divergency of the English and
American systems.

English bankers are dealing with
“Educated Investors,” who have been
investors for generations, mostly deal-
ing with the same firm of bankers
from Bond salesmen
reputable English
regard with scorn the
American “share pushers.”

In England there is a privileged
class of investors, large
and wealthy individuals, permitted to
join in syndicates at the underwriting
price. Advertisements in London of
new Capital issues contain full details
and set forth the price paid by the
When the
issue is ready for the public books are
opened at the offices of the bankers
and investors wait in line to buy bonds.
These investors bring with them not
only checks but, if .unknown, some
means of identification.

The Englishman regards with sus-
picion any commodity, including se-
curities, carried around to him. The
American investor must be “sold.”
Hence the absolute necessity for the
expensive American bond selling cam-
paigns. The New York investment
firm that advertised its issue in the
newspapers and expected investors to
come in probably would be sadly dis-
appointed. The advertisement must
be followed up.

father to son.
are never used by
bankers, who

bankers, commissions, etc.

There is little doubt that the English
system, while more complicated, is
much more economical, but it seems
that American bankers can expect to
find few hints in London to aid them
in cutting down eosts.

The system in England which per-
mits the borrowing corporation to ga

institutions

October 5, 1927

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

   

“The Bank on the
Square”

 

 

ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-

ing fees or any other extras.

References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

 

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston

Chicago
Denver

Los Angeles

 

 

 

 

 

Kent State Bank

“The Home for Savings”

 

 

| With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

 

 

 

 

 

 

 

Fenton Davis & Boyle

Investment Bankers

GRAND RAPIDS

Chicago Detroit

 

 

 

First National Grand Rapids National Bank Building 2056 Buhl
Bank Building Phone 4212 Bullding
Sar a

 

 

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October 5, 1927

MICHIGAN TRADESMAN 13

 

to the public direct may, perhaps, sug-
gest something to our bankers, but it
is a system that works successfully
only with enlightened investors.

It is likely that any reforms insti-
tuted by the bankers in Seattle will
have to be American’ throughout,
based on lessons learned from past
mistakes. Bankers will approve heart-
ily changes that will cut down unnec-
essary costs, duplication and expen-
sive competition in the placing of
They declare that some of the
money saved could be used to make
bond circulars more attractive. The
stock swindler who has a larger mar-
gin of profit to work on can give to the
legitimate banker several points on
how to make bond selling literature
attractive.

[Copyrighted, 1927.]
—— +2 >—_—_
Estates Usually Dissipated Quickly.

Because 90 per cent. of all estates
amounting to $5,000 or more are dis-
sipated within five to seven years after
being turned over to heirs, the prac-
tice of creating personal trusts to ad-
minister savings for beneficiaries has
spread rapidly in recent years.

Perhaps the most significant ad-
vance in this direction has been made
in life insurance trusts, in which pro-
ceeds of policies are paid to a trustee
empowered to distribute them in ac-
cordance with the wishes of the maker
of the trust. Life insurance com-
panies were the first to realize the
need of some method for conserving
estates, and they have given much at-
tention to so-called income policies,
the proceeds of which are paid out to
the beneficiary at regular intervals
over a period of years.

Insurance companies are unable,
however, to manage estates and can-
not offer the flexibility in plans for
distribution of proceeds that is made
available by a trust company. These
concerns, therefore, are co-operating
with life insurance underwriters in as-
sisting persons to preserve estates.

All that is required to form a per-
sonal trust is a little initiative. The
time required is negligible. Most trust
forms for
gathering the necessary information to
place in the hands of the lawyer who
is to draw up the document. The trust
company will gladly introduce a
lawyer if the maker is unacquainted
with one.

Personal trusts may be either re-
vocable or irrevocable; that is, the
grantor may stipulate in the agree-
ment that he reserves the right to alter
or amend the provisions or to revoke
the agreement entirely. If the power
of revocation is not reserved, the
amount involved can only be increased.
It cannot be lowered. Revocable
trusts are suggested for those who
might, under certain conditions, be
tempted to cancel the agreement and
defeat the purpose for which it was
adopted.

loans.

companies have prepared

The advantages held by a trust com-
pany in managing estates, such as the
selection and supervision of securities,
have given such institutions prefer-
ence over individuals. The fees are
regulated by state law, so that the ex-
perience of the trust company is no
more costly.

Large organizations specializing in
personal trusts maintain departments
composed of trained specialists thor-
oughly experienced in requirements of
trust investment work who devote
their time exclusively to studying es-
tate problems.

Trust companies are not permitted
to purchase securities for trusts from
themselves or affiliated organizations
and are not permitted to sell to them-
selves any of the holdings, so they
cannot profit by changes they deem
necessary. Securities held in trust are
segregated from those held by the
company and are periodically exam-
ined to determine whether substitutions
are advisable.

The excuse often used that “my
wife does not need the help of a trust
company” is answered by the state-
ment that few women—or men, either
—even know what the duties of an
executor are. A reading of an outline
of an executor’s duties should convince
any man that neither his wife nor
himself is prepared to take up the ad-
ministration of an estate under present
conditions. William Russell White.

[Copyrighted, 1927.]
——_—_-+
An Up-to-Date Check.

“Your account for $377 is long past
due, and suit will be entered unless I
receive a satisfactory reply by wire,”
the merchant wired.

This telegram had the desired effect,
as the customer had a checking ac-
count at a bank in the merchant’s
home town; promptly wired the bank
directing the bank to pay to the mer-
chant or order the sum of $377, and
sent a duplicate of the telegram to the
merchant, which the merchant prompt-
ly presented to the bank and demand-
ed payment.

“What gave you the idea we'd pay
cash on a document like this?” the
teller demanded.

“Because it’s a check,’ the merchant
assured him.

“Well, if that’s a check, it’s certain-
ly in a new dress,” the teller averred.

“Tsn’t it dated?” the merchant de-
manded,

“Tt certainly is.”

“And directed to your abnk?”’

“Certainly.”

“And directs you to pay a certain
sum of money?”

“Yes—that’s true.”

“Well, then, why isn’t it a check
when it’s signed by the customer?”

“Tt’s certainly a new one on me, but
T'll pay it, and take a chance,’ the
teller agreed, and the Supreme Court
of Arkansas upheld him in a case re-
ported in 229 S. W. 1026, where the
court ruled that such a document ful-
filled all the requirements of an actual
check.

“The telegraphic message from the
customer can only be treated either as
a private direction from the former to
the bank as his agent, or as the equiva-
lent of a written check to order for
the payment of money,” was the rea-
soning of the court.

——_2..____

After all, there is something ad-
mirable in the faith of the indigent
man who thinks six hound dogs will
keep the wolf from the door.

 

 

 

Business Is Basically

a matter of production and distribution and it is
the bank's function to finance both operations, to
simplify and expedite the essential financial transac-
tions and to safeguard the funds involved.

“THE GRAND RAPIDS SAVINGS
BANK.” serves in these various ca-
pacities, and the scope of its opera-
tions has necessitated the develop-
ment of machinery and methods
which the average business house
lacks.

Let us show you how our work will supplement your
own, and make it more productive.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’’

16 Convenient Offices

 

 

 

 

 

 

 

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
MIRRORS—ART GLASS—DRESSER TOPS—-AUTOMOBILE—SHOW CASE GLASS
All Kinds of Glass for Building Purposes

501-511 Ionia Avenue., S. W. Grand Rapids, Michigan

 

 

 

 

 

 

 

Choosing Your Executor

EFORE NAMING AN _ INDIVIDUAL AS
B your Executor and Trustee under
your Will, acquaint yourself with what
Executorship involves and the many
vital ways in which a Trust Company
can serve you and safeguard your
Estate.

Our Trust officer will be glad to
explain this to you or send you infor-
mation bearing on these important
matters.

THE

MIcuIGAN [RUST

COMPANY
The first Trust Company in Michigan

 

 

 

 

 

 

 

14 oe

MICHIGAN TRADESMAN

October 5, 1927

 

Suggested Fire Prevention Talk For
Agents and Others.

Into the fiery oven of Moloch the
Carthaginians rolled their most prec-
ious possessions—their own children.
To the worship of a huge calf-headed
image of bronze a pagan people danced
to the music of flutes and timbrels to
drown the shrieks of their burning
victims. This unenlightened nation be-
lieved that wars could be won, or crops
increased, by the sacrifice.

With no hope nor expectation of
good resulting, America to-day wor-
Moloch, the pagan god, to a
scale undreamed of centuries ago. Into
the lap of the fire god Americans by
their own carelessness are tossing over
$500,000,000 worth of churches, schools,
stores, homes and _ factories, every
year, to be replaced for the
progress of the country. No longer
is the oldest son alone in danger of
the sacrificial fire but men, women and
children alike lose their lives through
a nation’s negligence.

“What is everybody’s business is no-
body’s business,” the saying goes. Is
there any way for us to bring this tre-
mendous disaster to each and every in-
dividual American so that he can real-
ize the enormity of the loss in life and
property and the serious necessity for
an awakening sentiment to stop fire?

When property is burned, the coun-
try has lost raw material, manufactur-
ed and changed though it may be, that
can never be replaced—never!

When human lives are snuffed out
because someone did not stop to think
or did not have time or sufficient in-
terest to safeguard them it should be
more than a mere newspaper item—or
local topic.

We claim an advancing civilization
and yet the value of a human life, if
we may judge from the fire record, is
no more important than in the days
of Babylon and Tyre.

ships

never

Having contemplated, briefly, the
proportions of the annual loss that we
must set about may
note how this wastage affects us, indi-
vidually and as a people. Plainly,
every dollar’s worth of property that
is reduced tO ashes represents a loss,
not only to the immediate sufferer but
to the entire United States, in National
wealth. And whatever affects the Na-
tion as a whole affects, of course,
every citizen, rich and poor alike. As
individuals we can no more escape the
calamities that befall our country, of
which this annual fire loss is not the
least, than we can fail to share in the
benefits which our collective industry
showers upon us. Nor is this remote,
school-book theorizing; it is solid and
very present fact.

combating, we

One fundamentally serious loss re-
sulting from every fire is that repre-
sented by the wasted raw materials,
many of which, for rebuilding, must
be drawn from already slender, or at
least steadily diminishing, natural re-
sources within our boundaries. Take
lumber. Despite the increasing use of
incombustible material in structural
work, wood, as everyone knows, re-
mains in steady and constant demand.
Every fire, therefore, which consumes
wood in some form necessitates the
making of fresh inroads into our tim-
ber supply. Hence, in a very real

sense, the fire alarm is echoed in the
ring of the woodman’s axe—in which
assertion, alas! there is a deal more of
solemn truth than of fancy.

Still other ways there are in which
the burden of a monstrous fire loss
descends upon us intimately and indi-
vidually. It enters into the cost of
every purchase we make, however
trivial, since the expense of insurance
protection is incorporated, by common
practice, along with other items of
“overhead,” in the price set by the
seller upon his commodity or service.
And as insurance rates are invariably
an index to a community’s fire loss
ratio, it follows that the higher the
loss the greater the premium that the
public—both directly—for its own in-
surance—and indirectly—through its
commodity purchases—must pay. So
we see that by increasing measurably
the cost of living the fire waste is a
burden which rests squarely upon our
shoulders—upon yours and mine. Your
loaf of bread costs you, perhaps, an-
other mill, and your automobile sev-
eral dollars more, indirectly, all be-
cause of our gigantic fire waste. To
realize the truth of this we do not ened
to be close students of economics; it
is only too plain.

Again, it must not be forgotten that
when industrial plants are attacked by
fire, hundreds, sometimes thousands,
of men and women, without a mo-
ment’s warning are thrown out of
work. Sudden unemployment on such
a scale disturbs inevitably the whole
community in a number of unpleasant
—often desperate—ways, not the least’
of which is the reduction of its pur-
chasing power and the attendant low-
ering of the standards of living for a
part of its inhabitants, even supposing
that acute privation or actual starva-
tion does not ensue. Nor is this a mis-
fortune which occurs at long inter-
vals. Seldom does a day pass without
being blackened by one such fire, with
its far-reaching consequences; some-
times many are recorded in a single
24 hour period.

 

Now consider this: As already noted
destroyed buildings pay no taxes—that
is an established principle in city gov-
ernment everywhere. From the date
of its destruction, burned property is
removed automatically from the asess-
ment rolls and only replaced when
restoration has been completed. Yet
this anticipated revenue for the com-
munity’s budget requirements cannot
be dispensed with; it must come from
some source, and so it is added to the
taxes of those whose property remains
standing. On a loss of $570,250,000,
this additional charge aggregates many
hundreds of thousands of dollars and
it is shouldered by those of us who
have escaped the attack of fire—often
by our own foresightedness, which
thus is unjustly penalized.

Furthermore, let us not overlook the
expense of public fire protection. To
maintain a municipally paid fire depart-
ment, together with an efficient and re-
liable alarm system, requires money,
much money. To protect from the
ravages of the flames the city of New
York alone, its residents pay annually
some $6,000,000. Lesser but still con-
siderable sums are appropriated by

hundreds of cities in the United States
year after vear.

Do not misunderstand me. Collec-
tively, our fire departments constitute
our standing army prepared to resist
the incursions of the Red Enemy. I
am as far as possible from urging re-
trenchment by so much as a penny
from these expenditures. Truly there
is no single public disbursement more
vitally necessary and no one division
of city government wherein attempts
to economize are more certain to end
disastrously. I merely wish to point
out that in footing up the ultimate cost
of our colossal fire loss, this item of
protection must be recokned.

Thus far in this short summary of
the immediate consequences of our
tremendous tribute to fire we have
taken no notice of the saddest, the
most wanton and altogether the least
excusable of all wastes. I mean the
loss of life. Last year not less than
15,000 Americans lost their lives
through fire—an average of one every
half hour! Seventeen thousand more,
in the same period, were crippled or
otherwise permanently disfigured by
the flames. Hundreds of these unfor-
tunates in this manner were deprived
of the ability to earn a living and ulti-
mately may become public charges.

Apart from the horror with which
we must contemplate a mode of death
such as the majority of these victims
suffered, the sacrifice of these lives
cannot fail to strike us in another way.
Is it not true that these people, these
men and women and children, were
useful to America, each in his way,

MARTIN DOWD & COMPANY
Audits-Systems- Tax Service

Grand Rapids National Bank Bldg.

Grand Rapids, Michigan

 

 

 

 

in the

interested
financial welfare of every
man, woman and child who
desires to get ahead. Our

We are

management is always in
close touch with the client's
interest, giving personal at-
tention.

Michigan Bond &
Investment
Company

Investment Securities

1020 Grand Rapids National
Bank Building

Grand Rapids

 

 

 

 

 

 

 

 

 

you are gone.
itself.

of them.

pensive litigation.

 

and legal experience.

it is properly done.

 

It Must Speak for Itsel

Your Will does not become operative until
It, therefore, must speak for

The prudent man seeks legal advice to
keep out of difficulties rather than to get out

Home-made Wills and Wills drawn by per-
sons untrained in the legal profession may later
require the services of an attorney and ex-

A well drafted Will requires thought, skill
To seek other than the
advice of a good attorney in such matters is
“Penny wise and pound foolish.”

Have your Will drawn by your attorney
and enjoy a peaceful mind in knowing that

GRAND RAPIDS TRUST CO.
Grand Rapids

 

 

 

 

 

~

 

October 5, 1927

MICHIGAN TRADESMAN

15

 

that even the humblest of them con-
tributed something, very definitely, te
society. Viewed alike from the hu-
manitarian standpoint and that of
frigid economics, this waste of precious
life alone should be enough to rouse
us to determined action. Millions, let
me remind you, we pour out unspar-
ingly, and in a spirit to command the
admration of the world, to succor
destitute peoples in remote and un-
heard of quarters of the globe. It is
altogether fitting that we should do
this, but at the same time let us not
blink the need for spending money at
home to check this worse than sense-
less payment of human life, which, as
a Nation, we make to fire.

At this juncture it is
perhaps, to ask ourselves if there are
in operation any immutable laws,
either natural or economic, which tend
to make this paying out of life and
property uncontrollable? Is it, we
may wonder, the price that must be
paid for our continued National growth
and development? As far as the finan-
cial loss is concerned, inflated prop-
erty values have, of course, played a
part in raising the toll in recent years;
likewise the congestion of population
in a comparatively small number of
cities has had an influencing hand in
it—the trend being unmistakably city-
ward. And, of course, the mere growth
in population, generally, would like-

reasonable,

wise affect the size of the loss.

Still, we are forced to conclude
that there is nothing whatever about
the major part of this waste of life,
health and wealth that is inevitable.
3y the exercise of reasonable care and
forethought not one whit fewer than
75 per cent—and quite probably as
many as 90 per cent.—of our outbreaks
of fire could be averted and the losses
which they entail avoided.

 

If, then, it lies within our power as

Nation measurably to reduce this
purposeless and criminal fire levy that
is being exacted of us, why do we not
set about it? There is no better time,
surely, than during the present time,
surely, than during the present Fire
Prevention Week.

It will require both individual and
collective effort. Individually, we can
make a start by developing in ourselves
a fire consciousness; we can make care-
lessness with fire not simply a habit
but an ingrained instinct—what we
term, sometimes, second nature. First,
though, we should learn to identify
and then remove or correct those con-
ditions in our own premises, home or
business, which breed fire—palpably
dangerous conditions, such as the rub-
bish heap, the thoughtlessly disposed
match or cigarette, the electric press-
ing iron needlessly left “turned on,”
the defective or soot-filled chimney or
flue, the promiscuous disposal of oily
rags, the open fire left untended and
unscreened.

All these common hazards, with
many more that might be enumerated,
are included under one or another of
the twenty-two main fire cause head-
ings of the National Board of Fire
Underwriters. Twelve of these, sig-
nifically enough, are held to be strict-
ly preventable while the rest are re-
garded as partly so. Detection of
many, perhaps most, of these hazards

involves simply the application of
common sense and the exercise of or-
dinary vigilance. One does not need
special knowledge to banish the more
usual causes of fire from his home or
place of business. This much, then, is
the concern primarily of the individual
citizen. Let him take care of his own
property.

Collectively, one of the first things
that we should do is to lend support
wholeheartedly to the introduction of
suitable building codes wherever they
do not now exist. A_ building code
that takes cognizance of the infinite
possiblities of the occurrence of fires
and, without oppressing either owners
or builders, erects safeguards against
these chances is a priceless thing for
any city to possess. It may be the
means of preserving people from the
disaster of conflagration which, un-
fortunately, has swept many Ameri-
can municpalities within years recent
enough to impose no strain upon the
memory.

Wherever the local fire department
engages in preventive activities we
should accord it our cordial assistance.
Fire inspections are made for your
benefit and mine; they are not, as
many ignorant people choose to be-
lieve, made merely for the sake of ex-
ercising a little vested authority. In
those cities where, through lack of
funds, the fire department has been
unable to undertake fire prevention
work, it will be to our definite advan-
tage to urge that the necessary ap-
propriation be made to carry on the

work. No municpal investment will
pay larger divdends, or more per-
manent.

Finally, and in the long run most
vital of all, let us make it our im-
mediate business to see that our chil-
dren are brought up in the knowledge
of the dangers of fire and how they
are to be overcome. In every school
in the United States, time should be
devoted to the inculcation of lessons
in fire prevention. Children absorb
quickly and apply practically. More
than once, as a matter of sober record,
in cities which already have com-
pulsory fire prevention education laws,
this teaching has been responsible for
saving life and property.

It is high time that citizens who
earnestly desire the welfare and prog-
ress of their country look with dis-
trust and strong disapproval at the
careless person. Never, until a posi-
tive hostility towards carelessness is
shown by all good citizens can we
hope to lessen this fire waste—this

 

 

    

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Flames.
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The Oldest Bond House in Western Michigan

A.E.KAUSTERER & Co.

Investment Securities

303-307 Michigan Trust Building

A MICHIGAN CORPORATION

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ARTHUR E. KUSTERER GEO. L. O’BRIEN
President Vice President

‘Ss
ROGER VERSEPUT, JR.
Sec’y and Treas.

 

 

 

 

 

 

 

Class Mutual Insurance Agency
C. N. BRISTOL H. G. BUNDY A. T. MONSON
“The Agency of Personal Service”

INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
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Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
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FIRE - AUTOMOBILE - PLATE GLASS

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OUR FIRE INSURANCE
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with any standard stock policies that
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of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

Affiliated with
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An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

——————

 

 

 

 

 

COUNTY FAIRS.

 

Not Controlled by Farmers or Man-
aged to Benefit Farming.
Written for the Tradesman.

Yes, Mr. Editor, my opinions about
county fairs of the present day are
so pronounced that I am courting the
displeasure of my neighbors and the
illwill or contempt of some city men
with whom | must transact business.
Further, | may be classed with knock-
cranks, visionaries and so forth.
Arbor’s annual amusement af-
fair, automobile advertisement and
agricultural annex has again taken
place. Our daily paper praised it to
the skies; some of my neighbors said
it was a good fair. But the real test
was in the ledger balance. We under-
stand the directors were well satisfied.
When any project has attained the
point where it has become a money-
making enterprise it is a success,
whether it is of any value or advan-
tage to the industry in whose behalf
it was organized or not, a few old
fogies to the contrary notwithstanding.

A few years ago a start was made
to revive the Washtenaw county agri-
cultural fair. It was argued that un-
less the county had a fair of its own,
adjoining counties would hold fairs
and divert the people elsewhere. To
the question why sideshows, fakirs and
amusements of all sorts were permit-
ted, it was answered that fees on stock
and articles entered for exhibit and
gate money from people who came
only for the fair’s sake would be ridi-
culously small in comparison to ex-
penses. So everything possible must
be added to attract visitors and make
the fair pay expenses.

Farmers generally were apathetic
and so the fair promoters went out
and offered each farmer ten years’ free
admission to the fair for a member-
ship fee of $10. That did not interest
them very much either. But the fair
got under way and, if I remember
rightly, the seventh annual fair has
been held.

Church people, educators and others
from time to time came out strong
against the gambling and other un-
desirable features and the third or
fourth year it was announced that
there would be a clean fair. Some of
these same people came out in the
papers and declared it was not a clean
exhibition.

ers,
Ann

Another year fair week was rainy,
daily attendance was smalkand instead
of closing on Saturday as first pub-
lished, the fair was held over Sunday.
To the reproof and criticisms the man-
agers said it had to be done, otherwise
there would have been a heavy debt.
My opinion is that a legally incorpo-
rated association could have assessed
its members for the deficit. Of course
that would have killed the fair.

One year the Board of Supervisors
of the county were asked to appro-
priate $1,000 to help the fair. I believe
that was turned down. However, they
have gone on and bought land and
erected buildings and have a race track
which might do for horses, but which
is declared to be too short for auto
races and not all of it smooth either.

In the days when the agricultural

MICHIGAN TRADESMAN

fairs had a mission—a real beneficial
work to perform—people were eager
to produce and care for and_ select
things for exhibition. They had inter-
est and ambition and worked together
to have a worth while fair. Now a
man is employed the year round to
keep the fair alive; people are asked
and coaxed to exhibit and some do so
for no other reason than that they
made a promise.

For illustration: A farmer’s wife
had promised to exhibit a pen of pul-
lets. She must have five. In her own
flock she could find but three that she
considered good enough to show. She
borrowed two of a neighbor and she
went to the fair nearly if not every
day. And she won second prize in that
class. In the spring she bought ready
hatched chicks at a hatchery. Now,
I want to know how much that prize
encouraged selecting, breeding and
improving her flock.

The county fair does not seem to
meet the requirements of poultry men
and so there is a poultry and pet
stock association which has a show
every winter. All over the country are
boys and girls’ pig and calf clubs and
sewing clubs and canning clubs and
that is a grand thing. But the county
pays a man a yearly salary to super-
intend it. It might be said that the
county fair is necessary so the boys
and girls can exhibit and judge stock
and win prizes and see their names in
the papers. But I think the boys and
girls’ work is of itself a satisfying re-
ward.

The city people like to go to shows
and see the fine stock. Of course they
do. But how does that promote agri-
culture? Very few people who ride
back and forth into the country and
home again every week or oftener do
not care enough about farm stock to
stop and look at it. If they did they
would not see any hogs that had had
a warm and water bath, hair
brushed and toes manicured.

I will not declare this as a fact, but
I believe that the gate money at fair
grounds paid by city people is just
so much merchants. And
again, were | to stand at the fair en-
trance during the entire fair, I would
see almost every man who owed his
grocer, meat dealer, coal man, doctor
or landlord. If I didn’t see him, I’d
see his wife and children with money
in their hands.

soap

loss to

Look at the farmers on fair week.
There may be wheat threshing still in
the neighborhood, and always it is corn
cutting, silo filling, potato digging,

preparing ground for wheat sowing, |

pears and early apples to harvest. The
farmer needs additional help as much
or more than any other time in the
year. No farmer worthy the name
can attend the fair even one day with-
out jeopardizing the loss of one or
more crops. The best that some farm-
ers can do is to go one evening and
they can see all that is of value to the
farm in that space.

Farmers are no longer interested in
seeing one make of machinery in oper-
ation on the fair ground in competi-
tion with another make. They can
see demonstrations of farm machinery
at the implement dealer’s in winter

October 5,

Here is
one good reason

 

NE good reason for your fea-

turing Beech-Nut Peanut But-
ter is the existence of appetites,
especially of the persistent appetites
of growing children.

Mothers know how satisfying Beech-
Nut Peanut Butter spread on bread
can be. They never hesitate to give it
to their youngsters, for it is always
nourishing and digestible. Recom-
mend Beech-Nut for children’s ap-
petites. Beech-Nut Packing Company,
Canajoharie, N. Y.

Beech-Nut

Peanut Butter

 

1927

 

 

Our Reputation Has Been
Earned

The finest ingredients obtainable, made in an im-
maculately clean factory, with the greatest care have
given Mueller Products their enviable reputation.

Here is the entire Mueller family—

Mueller’s Macaroni
Elbow Macaroni
Spaghetti
Egg Noodles
Egg Alphabets
Egg Vermicelli
Cooked Spaghetti

 

In a Sauce of Luscious
Ingredients

 

——_—_————

 

 

 

 

October 5, 1927

MICHIGAN TRADESMAN

17

 

under They want to see ma-
chinery tested on the farm where the
real difficulties exist.

I do not attend the county fair any
I am opposed to the
methods of management and because
the little good that it does farming is
far outweighed by,its harmful features.

cover.

more because

I do not approve of an enterprise going
name—the name of a

institution

under «a false

former beneficial used to
further the schemes of money makers.
Farmers who accept a director’s place
in the fair management are usually but
figure heads—stool pigeons, if you like
make believe they are
properly represented.

—to tarmers

Farm papers, agricultural schools,
manufacturers’ catalogues, milk test-
ing association, and many, many other
features of present day life are accom-
plishing for the people what the old-
time agricultural fair aimed to do.
E. E. Whitney.
—_~->-e—____
Ambassadors of Friendship on Their
Visit To France.

Grandville, Oct. 4—The visit of
American Legionaires to France has
been provocative of much good, and a
renewal of friendship between France
and the United States is having its
effect. When it was rumored that the
American doughboys would not be
welcome a chill pervaded the atinos-
phere, but that chill has been dissipat-
ed and once more France and America
sine their songs in friendly chorus.

Financial affairs will not disrupt the
long continued friendliness of the two
nations which, since the days of the
Revolution and LaFayette, have been
of the warmest character.

This overseas call on the French
people by those American soldiers who
fought through many long months of
weary warfare to save France and
America as common allies in the cause
of human liberty, has already cement-
ed the ties of friendship anew.

General Pershing was well received
and toasted wherever the French peo-
ple got together to greet the visiting

Yankee ex-soldiers, and a_ genuine
love feast resulted.
How can France and America be

enemies after all the blood that has
been spilled on her soil from the heart
of America? Wherever the Legion-
aires went in France the door was
ever open, the hand clasp of friend-
ship extended. The prophesied out-
break of reds did not take place.

Above the graves of American dead
in France the profound love of friend-
ship of the one for the other was con-
secrated anew. So long as the stars
twinkle and the sun shines in heaven
we may expect this brotherly regard
between the two nations to exist.

The league of nations at Geneva is
having difficulty in coming to an
agreement between nations, but Amer-
ica and France have been brothers for
more than a century, requiring no
league of nations to order their goings
in and comings out to tell them where
they stand.

There may be more or less friction at
times, as is always the case between
members of the same family in do-
mestic affairs, but deep down in the
hearts of the people of both nations
is a sacred creed of friendship which
nothing can rupture. America and
France are two great republics the
wings of which flap together when
great questions arise affecting the
rights and happiness of either nation.

Blending their tears above the fallen
brave of America and France, who
fought side b side in the kaiser’s war,
these republics are as staunch friends
to-dav as they ever were; in fact, more
so from the fact that a renewal of
blood sacrifice has added to the bond
existing since the days of LaFayette.

The visit of those American men in
khaki who went overseas ten years ago
to the land of the Frank, to old scenes
of that struggle, has cemented anew
the ties that bound the two nations so
long in the past.

It was a happy thought which con-
ceived this return of our doughboys to
the scenes of recent struggle. The
talk and schemes of mere politicians
which in any way are calculated to in-
terfere with the friendship of French
and Yankee soldiers is unworthy of
attention and will be taken with a
large degree of allowance after the
cordial reception our Legionaires have
met with at the hands of Frenchmen.

We must be brothers. The idea of
enmity between France and America,
after all that has gone before, is
simply inconceivable, nor will it be
tolrated for a moment.

The idea the once kaiser advances,
that Germany was fighting a war of
self defense during that four year
struggle which blasted and laid waste
Belgium from center to circumference,
is so ridiculous as to need no com-
ment.

The prisoner at the bar has no foot
to stand on in any discussion of who
started the war. Luck was with the
kaiser, else he would have been sent
to join his many helpless victims when
the Allies cornered the Hun armies
and sent their master helter skelter to
the protection of little Holland.

In whatever light we view the situa-
tion in the world to-day, it is simply
not possible that America and France
should become enemies. The time for
that has long since passed. The two
great world republics are as _ indis-
soulably linked together in sentiment
for the reform of the universe as were
ever two nations before in the history
of our world.

The Legionaires have not forgotten
Italy, having impinged on their ter-
ritory by calling on their friends in
Genoa and Rome. In every light we
view Pershing’s veterans their friendly
call on the European allies has been
only productive of good and the dis-
agreements heretofore existing  be-
tween America and France are drifting
away .When once gone thev can never
be recalled.

Once in ten years the Legionaires
have promised to revisit old scenes
along the battle front in France. The
French appreciate our friendship and
are surely not going to permit a slight
difference in financial matters to pre-
cipitate an alienation which it has tak-
en more than a century and the saeri-
fice of many lives to build up.

“Tell them we received you as
brothers, and all we ask is that they
love us as we love them,” said a lead-
ing Frenchman in speaking to the
visitors, instructing them what to tell
the folks back home.

Commander Savage, in reply, said:
“We take back with us to every cor-
ner of the United States a word of
better understanding and sympathy for
the French people, whom we always
love.’ Thus has the mutual regard of
the two nations been re-cemented let
us hope for all time. Old Timer.

—_—_—-~> + >
The Candle Fish.

The candle fish is still being used
by the Indians in some parts of Brit-
ish Columbia for illuminating purposes.
After catching the candle fish, the
Indians place them in a dry, sheltered
place and wait until they have shrunken
and all the water has evaporated from
them. They then set the head or tail
of the fish alight and use the carcass
as they would a torch. There is so
much oil in the carcass that it pro-
duces a bright, steady
burns slowly.

—~+->—____
There isn’t much to life but this:
A baby's smile, a woman's kiss,

A hook, a pipe, a fire, a friend,
And just a little cash to spend,

flame which

 

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DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

 

 

Henry Smith
FLORALCo., Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

G. E. TURBO-GENERATOR
500 kw. with dir. con. exciter, throttle valve,
atmosphere relief valve and piping. Hor. bed
plate type, 80% power factor. 3 ph., 60 cy.,
2,300 v., 3,600 r.p.m. Steam consumption at
150 lb. pressure, 2 in. absolute back pressure,
250 kw., is 21.2 lb.; 400 kw., 19.2 Ib.; 500
kw., 19 Ib. Alberger dry vacuum pump and
Alberger jet condenser, complete.

PERKINS LAND AND LUMBER CO.

Grand Rapids, Mich.

Hodenpy! Hardy

Securities
Corporation

    
   
 
    
 
    
  
  
   
   

Getting the most out
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Our service, based on
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We handle only the
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231 So. La Salle Street
Chicago

New York Jackson

 

 

Grand Rapids

   
 

 

MR.
MERCHANT

Be sure to carry a

stock of Smith’s
Flavoring.

The flavoring that
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The flavoring that
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A Grand Rapids
Product.

Smith Flavoring
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Phone 61343
Prompt Service

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Flavoring

 

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A variety for every taste

TER MOLEN & HART

SPRINGS; Office Chair, Coil, Baby
Jumper, General Assortment.
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.

GRAND RAPIDS, MICHIGAN

 

 

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Grand Rapids, Mich.

 

 

 

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C WiLLerr-CHULSKI & Co.
INVESTMENT BANKERS
Listed and Unlisted Securities.

933-934 Michigan Trust Bldg.
GRAND RAPIDS, MICHIGAN

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

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PERSONAL SERVICE

Gives you better results. Our mov-
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1041 Sherman and 1019 Baxter Sts.
GRAND RAPIDS, MICH.

 

 

 

Link, Petter G Company
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Investment Bankers

éch FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

      

== QUALITY
RUSKS ant COOIMES

Grand Rapids, Mich,

 

 

18

DRY GOODS

Michigan ReRtail Dry Goods Association
President—A. K. Frandsen, Hastings.

First Vice-President—J. H. lLourim,
Jackson.

Second Vice-President—F. H. Nissly,
Ypsilanti.

Secretary-Treasurer—D. W. Robinson,
Alma.

Manager—Jason E. Hammond, Lansing.

Favor Pointed Jewelry.

The emphasis that is laid on pointed
effects in women’s apparel for evening
wear this season in Paris is reflected
in the jewelry that is worn with it.

Descriptions of several novelties of

this type have just been received here
from abroad.

iple is a new locket watch
which. while oval in shape, has a dis-
tinct point at The locket,

which is of pale blue enamel, is set

either end.

off with tiny painted forget-me-nots.
While the

gift, the size of the watch, which is

piece makes an attractive

very narrow, takes away a good meas-
ure of its utility. The dial is just

1

oe 1 at
visible, and that is all.

A little ring watch. half an inch high ,

ig

and in the shape of a filbert nut, 1s

 

another pointed novelty. The points

form the case of the watch, which is
of platinum set with diamonds. The
center of the case is much higher than
he edges and holds one large diamond
that is surrounded by several very
small ones.

The vogue for points is also seen in
many of which
either the filbert
These links are
are held to-
Occasionally

necklaces, with lockets, are seen in the

gold watch chains,
show links made in
or lozenge shape.
worn lengthwise, and

: : f
gether by smaller ones.

same patterns.

Pointed bracelets complete the of-
ferings of this kind of jewelry. One
marked novelty in them is made of
broad enamel links in a delicate flower

1 diamond

pattern alternating wit

loops. The links are set into the
an angle, thereby carrying
q

i€d.

bracelet at
point ik
>>

Has Novel Matchbooks.

increase in

out tne

In keeping with the
smoking by women, a manufacturer is
putting on the market several novelties
in matchbooks. One of them is de
signed especially for use during bridge
games and consists of four books con-
tained in a wrapper which, when re-
versed, may be used as a score card.
The outer covers of the books are
printed with diamonds, hearts, spades
and clubs in the proper colors, and
also contain spaces in which may be
as well as the
numbers, of the

inserted the names,
table and couple
players. A tiny pencil is contained in
the package for scoring purposes.

The same firm is also marketing
matchbook novelties especially suited
occasions and_ holidays,
Thanksgiving,
Year. These
various colors

for various
such as Halloween,
Christmas and New
come with covers in
showing attractive designs in keeping
with the occasion or day for which
they are designed. They also are is-
sued in containing four
books, as is still another novelty in the
in color bearing
These come

wrappers

form of matchbooks
the initials of the user.
in assorted colors, and may be had in

MICHIGAN TRADESMAN

each of the eighteen most wanted
initial letters. In all cases the packets
of four books retail at 10 cents.

—_—_>+.—____

See Pendant Brooches Favored.

Men whose business is to keep post-
ed on style trends in jewelry foresee
the use this Fall and Winter of the
large pendant brooches that so many
“smart” women abroad are wearing
on the left shoulder in place of flowers.
these
pendants, formal
flower motifs, but jeweled links gen-
Enamel, onyx
and mother-of-pearl are used in some
of them, but most of them make use
of diamonds mounted in platinum or
white gold. Emeralds, rubies, sapphires

Ribbon sometimes figures in

which emphasize

erally take its place.

end semi-precious colored stones par-
ticularly amethysts, are also used. In
length the pendants range from two
to six inches. Widths also vary, but
long, narrow pieces are favored. The
top part of these runs from about an
inches in

inch and a half to three

width.

—_+3+____-

To Offer New Linoleum Designs.

Although the Spring season for
linoleums and other hard-surface floor
coverings will not be opened until
Dec. 1, most of the makers of these
lines will have new patterns to show
buyers at the Smith carpet and rug
auction. The purpose of this will be
to stimulate business, which, from all
accounts, has not been so generally
active as the trade would like to see it.
In the new things to be shown novel
uses of colors will vie wth the un-
usual designs that will be offered, as
the consumer taste for bright floor
coverings is at present well defined.
Among the most unique of the new
patterns will be several jagged line ef-
fects in combinations of three colors.
In these combinations such shades as
gray, green, lavender, red and brown
appear often.

——_+-+>___

Linen Buyers Are Holding Back.

In view of the approaching holiday
season and the certainty of higher
prices later on, linen importers are at
a loss to explain the backwardzess of
buyers in placing orders on household
goods. Prices on the other side are
mounting steadily, from the raw flax to
the finished goods, and in many quar-
ters here the figures at which orders
are being taken are well below replace-
ment costs. The only answer to the
question that importers can give is
that retailers, having learned that they
can always get their price from con-
sumers, will buy when they are ready
and pay higher levels for the privilege.
For spring delivery a nice business is
reported in dress linens, and there are
indications of a repetition in 1928 of
their popularity this year.

———_+-.—_____
Use Real Jewels on Hats.

A French style touch which may
make itself felt on this side of the
Atlantic this season is the use of real
jewels on women’s hats. Not a few
imitation gems have been used for this
purpose in the past, but a vogue for
real stones is now apparent abroad in
conjunction with soft felt chapeaux. A
common use of the gem is to make it
serve as a center for a bunched trim-
ming of broad ribbon that matches the

hat in color. Jet and steel cut in
facets are also used to set off several
of the more elaborate models, while
on some of the smaller and plainer
ones steel trimming is employed. In
this case strands of steel are threaded
through the fabric trimming, whether
it be felt or velvet.

—_>2>___
Spring Rugs Are Colorful.

New lines of rugs and carpets put
on view for Spring carry on the color-
ful patterns of recent seasons. Design
trends continue to follow Chinese and
Japanese motifs to considerable ex-
tent, but there is a tendency in the
new lines toward fewer open-ground
effects. In the better grades taupe
and tan grounds are freely offered.
Colored borders in contrasting shades,
in which rose and gray play prominent
parts, are also important features. Oval
rugs are seen, both in Wiltons and vel-
vets. The latter, which are the newer
of the two types in ovals, were said
exceptional promise for
This expectation was based

to show
Spring.
on the large way in which they have
sold for Fall.
—_—_~+»->—___
Offers Rain Set For Children.

Now that school days are well under
way a manufacturer has put on the
market a new rain set consisting of a
coat, a hat with turned back brim and
a school bag with a zipper opening and
an inside pocket to hold a small
pocketbook or other articles a child
might carry. The coat is cut after the
military topcoats worn by officers and
has raglan sleeves, slightly flaring back
and patch pockets. An adjustable belt
with a double set of buttons gives a)
jaunty air. The collar may be worn
open or closed. The sets come in
red, blue, green and brown.
range from 6 to 16 years, with differ-
ent hat styles for the older girls. The
wholsale price is $6.50.

+

“Stout Wear” Lines Are Active.

Styles very similar to those featured
in regular sizes are now being pur-
chased by retailers who cater to the
“Stout wear’ trade. In most instanc-
es, the only difference this season lies

Sizes

in the adjustment of the lines of a gar-
ment to the larger size required. The
coats show straightline effects almost
entirely, and are made of broadcloth or
suede fabrics. Black is the leading
shade, although interest in browns and
tans has lately been growing. In
“stout” dresses there is much use of
satin crepes and velvet, in which the
new blues and navy are preferred. A
growing call for sports wear in the
larger sizes is also reported by some
manufacturers, i
—_+-.____

A New Green For Evening Wear.

A new shade called “golden green”
was featured in an opening of fabrics
for evening wear by Cheney Brothers.
It is a subtle tone of green having a
radiant golden glow. Other evening
shades introduced by the Cheney firm
in the opening comprised “liseron,” a
pale orchid of pink cast; “blarney,” an
emerald tone; “nuancia,” a soft green
blue; a canary yellow, a pastel pink
and “Venus,” a rose pink hue having
a faint coral tinge. This is the first
time the firm has sponsored a range of
colors particularly for evening wear.

me

 

October 5, 1927

 

 

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October 5, 1927

MICHIGAN TRADESMAN

19

 

Flowers Worn on New Frocks.

Since the advent of the artificial
flower for wear with daytime clothes
much thought and attention has been
focused on the selection of different
flowers. For a long time the gardeniq
seemed to dominate, but now Paris is
sending over pretty little boutonnieres
made of apple blossoms in lovely pink
and white tones, with foliage looking
real and, to give’ a purely
French air, tucked in among the blos-
soms is a tiny apple in a green and
reddish cast. To wear with a smart
little tweed frock are gay field flowers
and small bunches of red, lavender and
rose bachelor buttons, as well as other
garden flowers that only appear in the
Fall of the year. Then, to wear with
dresses of crepe and satin, there are
some exotic-looking pond lilies in pale
These have
real shiny
more rea

almost

pink and waxen white.
good stems and
leaves, so that they look
than artificial.

Dainty little chiffon scarfs not much
larger than the old-fashioned — silk
mufflers are now on display in the bet-
ter shops. These scarfs are decidedly
useful as well as being in the mode,

strong

for they are designed for wear with in-
between costumes. For in-
stance, they freshen a Summer dress
and liven up a Fall coat or wrap and
give an air of softness or chic, as the
These scarfs are mada

season

case demands.
in ivory, white, rose, maize, beige and
eray, with hand-rolled hems and print-
ed floral and leaf patterns in natural
colorings.

Searfs and kerchiefs of various sorts
are woven to match or to harmonize
with the suit. Those in black and
white made by Talbot are stunning.
A three-piece ensemble of black cloth
and velvet, for example, is accompan-
ie. by a crush collar of velvet that is
worn close about the neck, one end
being slipped through the slashed ma-
terial at one side. Another of these
always flattering collarets of black vel
vet is shown with a suit of black and
white pronounced check.

Much attention is
gloves for sports dress.
fashionable, and so are all of the skins
The gauntlet is far
stunning

being given tc
Suede is very

with suede finish.
the smartest model, and
gloves are shown in glace kid, with a
cuff that widens to a point at the back
and is perforated in a pretty design.
Black is being much worn in both the
glace and dull kids. “Lavable” is the
mark with which the greater number
of French gloves are stamped: and the
example of French economy is emulat-
ed by American women, who are wear-
ing “wash” gloves for every occasion.
These are now being made so as to
resemble the finest grade of suede.
They are most comfortable and are to
be had in all of the soft shades of
beige, tan, brown, gray, white and
black.—N. Y. Times.

————_+--._—_
Black Still Much in the Lead.

More than 50 per cent. of the orders
for women’s wear Fall coatings
specify black, according to a survey of
the color trend issued yesterday by the
Julius Forstmann Corporation. Light
browns, the firm finds, rank next in
importance, “newtan” and Hindu be-
ing the leading shades in this category.
In the dark browns, which are meet-

ing with increasing popularity, Fran-
ciscan is the outstanding shade. <A
fair demand for blues and grays is re-
In the latter, special interest
is shown in the known as
“newgray” and “gray wing.’ In dress
fabrics, navy and bright blues are the
principal choice B.lack and tans fol-
low in importance in this group.

ported.
shades

——

Novelty Trend Is Strong Here.
The toward
phasized strongly this season in knit-

trend novelties is em-
wear lines for infants and children, ac-
cording to reports of manufacturers
represented in the membership of the
United Infants’, Children’s and Junior
Wear League of America. New
stitches in sweaters for girls mark
man lines, a very effective one being
the use of a metallic thread to accent
a conventionalized design. This use
of a metallic thread is quite different
from its employment in the striped
year. Brushed woo!
sets of coat, leggings, cap and mittens
for small children are shown in new
combinations of color. The pastel
shades are most in favor.

jerseys of last

——_»->—____
A “Bob” Set in a Vanity Case.
Among the cutlery novelties now on
the market here are “bob” sets put up
These cases are made
seven inches square and have a full-

in vanity cases.

size mirror on the inside cover. They
are divided into three sections, one of
which holds a steel clipper.
ter section contains a powder box and

The cen-

a small brush and comb in a case. The
end section holds a curved razor. Al-
though these cases are decidedly prac-
tical they may be had in pastel shades
well as ini thre
brown, purple, green
The brush, comb and
powder box are made with fancy topg
in imitation cloisonne enamel.

of ecrase leather, as
dark tones of

navy and black.

—_+->___
Tie Re-orders Are Growing.

Re-orders for men’s neckwear are
coming in nicely, lIcoal wholesalers
say. The bulk of the demand is for
cut-silk although the
better grades of knitted ties to retail
from $3.50 to $5 are said to be selling

merchandise,

Bias-stripe designs continue to
Small,
dark grounds are
also favored, particularly in ties fash-
Manufac-

well.
lead in the popular patterns.
figured effects on
ioned of the heavier silks.
turers are now booking orders for the
holiday season, for which they are of-

fering special lines. All indications,
it was said yesterday, are that the
holiday demand will compare very

favorably with that of last year.

>>
Knitted Outerwear Is Sought.
Reports distributors of
wonien’s knitted outerwear tell of an
active demand from retailers. Orders
by mail and telegraph accumulated
during the Jewish holidays just past,
and the wholesalers find it difficult to
ship promptly. Two and three piece
sports ensembles and dresses are par-
ticularly sought. Garments of French
spun jersey ,angora and tweed effects
lead in plain and combination designs

from most

as well as in striped patterns. The
outstanding colors are tan, russet,
green, rose and Havana _ brown.

Wholesalers look for the demand to
continue active through October and
November,

Velvet Vogue Is Unabated.

The for velvet continues as
strong as ever. Supplies of transparent
velvet are very light in jobbers’ hands
and the milis are sold up practically tq
the end of November.
this fabric the call for
chiffon velvet as a substitute has in-

vogue

Because of the
scarcity of

creased notably and stocks of this mer-
The problem
transparent

chandise are dwindling.
of consumer returns of
velvet dresses to retailers because of
poor wearing qualities is thought to
have been solved by the decision to put
tags on them notifying customers that
the garments are not designed for
rough usage.

—_—_2+-.
Handkerchief Prospects Bright.
Good advance orders for women’s

handkerchiefs have been booked, ac-
cording to manufacturers and import-
ers. Indications are that the Fall re-
tail turnover will be large, while the
holiday demand is expected to ap-
record proportions. Novelty
merchandise of all kinds is in favor in
silk, linen and cotton materials. Fancy
designs on colored grounds are liked
particularly well, but much interest is
also shown in solid-colored effects with
fancy border treatments.

proach

3oxed mer-
chandise is again being featured for
the holidays.

—_+->—____
Velveteen Garments in Favor.
with the
vogue for velvet, a notable demand for

In line unprecedented

velveteen garments has developed.

This material is in favor not only for

children's garments but for misses’
dresses, skirts and jackets as well. The
demand for velveteen jackets has
shown a marked gain lately, and re-
tailers from many sections of the
country are sending in orders for them
in double-breasted styles. They are
intended for wear with a jersey skirt,

while the velveteen skirts are designed

Uncle Jake says-

 

 

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S.A.

to be worn with a jersey jacket. The
favored shades are black, navy, brown,
Madonna blue and garnet.

22 ———

Offer Novelties For Christmas.

In anticipation of the holiday trade
many novelties for infants and small
children are now being offered by job-
Several of them have a _ prac-
tical One
babies is a pillow of pink silk, made to

bers.
value. such novelty for
look like a rose, which opens in such
a way that the child’s nightgown can
be put away in its folds. These and
some novel pads for nursery furniture
drawers are taking very well with the
trade. Something new in infants’
powder puff holders is one of celluloid
into which the puff fits exactly, form-
ing the lid. It is decorated with tiny
painted figures.
a

Tit For Tat.
Two Pennsylvania farmers became
at outs one day and neither having
any special admiration for the appear-
other the following re-

heard:

ance of the
marks

"Yep, :
like yourn once, and when I realized
look I cut it off,

were
said the one, “I had a beard
how it made me
b' gosh.”

“Wal, I hed a face ike yourn once,
and when I realized I couldn't cut it
off I grew this beard, by heck.”

a ee
Sports Coats Are Doing Well.

Re-orders for sports coats are sc

much in evidence that manufacturers

are swamped. It is increasingly ap-
parent, according to these producers,
that the sports type of coat, made of
tweeds or novelty woolens, will be im-
portant items during the remainder of
the season. Most of these coats are
trimmed with fur. Tans, browns and

grays lead in the preferred colors.

 

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when the dull season arrives."

We do not feel that we are indispens-
able to your business but we do feel
that your products wrapped in our

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aa

 

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

Standardized Practices Aid in Elim-
inating Wastes.

Standardized trade practices applied

business can_ bring

 

to the grocery
about “dollars and cents” savings, the
specialist of the Simplified Practice
Division of the Department of Com-
merce, P. H. Dunn, told a meeting of
retail grocers in Washington Sept. 28.

Following is the full text of Mr.
Dunn's address:

The very nature of the business in
which you gentlement are engaged im-
plies simplification and concentration
on limited varieties. There is very
little I can tell you of the benefits to
be derived from the simplification
movement which you do not already
know from practical experience. I can,
however, give you a little of its his-
tory, an idea of the increasing cog-
nizance being given it by all branches
of American industry and cite ex-
amples of the savings that have been
enjoyed by various industries which
have applied it to their own practice.
conceded that if
American industry is to maintain its

It is generally

present wage level in the face of de-
creasing commodity prices and_ in-
creased competition from Europe, to-
day’s wastes must be turned into to-
morrow’s profits. Simplified practice
will help do this.

3ack in 1921, when the Secretary of
Commerce, Herbert Hoover, was presi-
dent of the Federated American En-
gineering Societies, now the American
Engineering Council, he appointed a
committee of engineers to make a
study of waste in industry. This com-
mittee confined its activities to the
building trades, men’s’ ready-made
clothing, boots and_ shoes, printing,
metal trades and textile manufacturing.

When the survey had been com-
pleted, it was found that the average
avoidable waste in -American indus-
tries, which represented $60,000,000,-
000 a year, was 49 per cent. or about
$30,000,000,000.
servative we will consider it as one-
third and cali it $10.000,000,000 a year.
What does this enormous amount of
money represent? How much would
it pay for? If spent in 1922, the year
following the survey, it would have
paid for all of the homes built, all of
the automobiles bought, the gasoline
to run these automobiles, and all Fed-
eral and municipal taxes.

However, to be con-

One of the important contributing
factors to this industrial waste is the
lack of rational standardization and
simplification. I am here to talk to
you about the latter movement. Sim-
plication or simplified practice is the
elimination of unnecessary varieties of
sizes, dimensions, styles and immater-
ial differences of commodities in every
day use. It is purely a commercial ex-
pedient which does not go into the
technical phases of the problem, but
merely differentiates those items for
which there is a popular demand and

reasonable turnover from those for

which there is but a small and spor-

adic demand,

MICHIGAN TRADESMAN

It costs no money to stop carrying
items which are seldom wanted. It
should effect a substantial saving. Ap-
proved by labor and carrying the en-
dorsement of the consumer, simplified
practice is being applied more and
more widely to eliminate prevalent
avoidable waste, growing out of pro-
duction and distribution of needless
variety in types and sizes of common-
place articles.

Subsequent to the final report of the
committee on elimination of waste
Secretary Hoover created the Division
of Simplified Practice of the Depart-
ment of Commerce to act as a clearing
house or centralizing agency for bring-
ing manutacturers, distributors, and
consumers together for the purpose of
formulating simplified practice recom-
mendations.

In all cases of the co-operation of
this division with industry, the prob-
lems are undertaken at the request of
the industries and commercial bodies
themselves and the adoption of simpli-
fied practice recommendations is whol-
ly voluntary. The final recommenda-
tions as to the elimination of sizes,
styles and types of articles is the job
of the industry itself and the adher-
ence to such recommendations is left
entirely to business group interested.

The benefits to the retail trade in-
herent in any reasonable simplifica-
tion are numerous and include less
capital tied up in slow-moving stocks,
more rapid turnover, smaller inventory,
less shelf and storage space, lower in-
surance rate and smaller overhead. So
long as merchandise remains in your
store, it costs you money to keep it
there.

Simplify your line by eliminating the
slow-moving numbers and you reduce
the overhead cost. This is not all pure
theory, but actual fact based upon ex-
perience of almost 100 industries which
have, under the auspices of the De-
partment of Commerce, adopted sim-
plification as a means of increasing the
rate of return on their money invested.

Of particular interest to your own
trade, perhaps, are the following recom-
mendations which have been complet-
ed under the auspices of the Depart-
ment of Commerce: the simplification
of paper grocers’ bags which reduced
the variety from 6,280 to 4,700, an
elimination of 25 per cent.; the simpli-
fication of milk bottles and milk bottle
caps, with the reduction of from 49 to
4 sizes and styles of bottles, and of
caps from 10 to ® the simplification of
salt containers which reduced the
variety from 35 to 19, a reduction of
46 per cent.

There are four projects under con-
sideration by the Department at the
present time relating to the grocery
trade, these being the reduction in size
of cheese and cheese containers, coffee
containers, glass containers and vege-
table shortening containers.

In conclusion, the Division of Sim-
plified Practice stands ready to assist
the reta!l grocery trade in any of its
simplifications projects. Should you
believe that a needless diversity exists
in any of the products that you handle
in your many stores, we will be pleased
to take the matter up with you, with a
view to seeking the co-operation of the
manufacturers.

 

ASR

October 5, 1927

 

 

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MICHIGAN TRADESMAN

 

MEAT DEALER _

Too Careless Use of Grade Terms.

One of the most potent causes of
misunderstanding in selling meat
wholesale or retail is the careless use
of terms used in describing meat qual-
itv. We assume that all understand
that there is a difference in meat qual-
ity. In other words, carcasses and
cuts of meat may be very high in
grade, or they may be very low. The
difference between the best and the
worst is discernible when the meat
is eaten in as wide a degree of percep-
tion as the difference between complete
satisfaction and great dissatisfaction.
The Government has attempted to
break this quality range up into qual-
ity groups wide enough to permit com-
mercial use and narrow enough to lim-
it the range of similarity to practical
acceptance. There are few in the trade
who have not at least a good work-
able understanding of meat quality.
Practically everyone who earns his
daily bread in the industry knows the
difference between meat of good qual-
ity and meat that is not so good. They
do not all use exactly the same lan-
guage in describing the meat, however.
The inclination of the seller is to talk
up the quality of the meat, while just
This
habit has caused each to use terms
rather loosely at times and call meat

the reverse is true of the buyer.

higher or lower in grade than they
actually know to be the case. The
absence of standard terms understood
by all has helped to bring this about,
or, at least, has failed to bring about
bettr use of the knowledge possessed.
In some shops where the trade does
not demand the highest quality, as a
rule the lower grades of meat are
handled. Quite frequently, however,
consumers stroll into these places or
call over the phone and ask for high
quality meat. Seldom does the dealer
in such cases tell the enquirer that he
does not handle what was asked for,
and if the prospective customer really
wants high quality and receives some-
thing not so good dissatisfaction is
sure to result. The same is true of
trading in the wholesale markets. Quite
frequently sales are made over the tele-
phone and terms used in describing
what is sold are by no means in ac-
cord with what is offered for sale and
later delivered. Without going further
into this phase of marketing meats, it
must be obvious to everyone that more
careful use of knowledge of meat qual-
ity and employment of universally un-
derstood language would result in less
dissatisfaction and better business.
ee ——___-
Progress in Marketing Meats.

Progress made in marketing meats
is a subject for many talks given
throughout the year by representatives
of the various factors, such as pro-
ducers, slaughterers, wholesalers, re-
tailers and others. It is always a very
interesting subject, for no business man
to-day is satisfied unless his business
is progressing. It is well for those
who buy meat for the home that this
is so, for it keeps minds ever alert to
opportunities to make things better
and cheaper. Competition in business
to-day is so keen that those who win

must be possessed of greater than av-
erage ability in the many phases of
the business they are in. If they can
find a new way to do things cheaper
or better than they were formerly done
and are continually done at the present
time by most competitors, they feel
they have an advantage leading to-
To put it another way,
every dealer of to-day who remains in

wards success.

business and makes money must work
hard and keep all his faculties actively
employed. With forces working in
this manner it is not surprising that
progress should be made and_ that
benefits should be realized by con-
It is not always
easy to point out specific changes that
general conditions
and, as a matter of fact, the big and
unusual things come with character-
istic infrequency, although there are

sumers of meats.

tend to improve

numerous suggestions made every day.
Many of these have little value except
in the brain of its promoter, but they
have to be looked into so that noth-
ing worth while escapes attention. To
illustrate some of the improvements
in packing and handling meats, let us
visualize a store of some kind run in
a rather haphazard manner for a long
time. Then let us realize the effect of
a new system of operation that insists
that everything be in its place and that
everything look attractive. The change
may not be so much in the material
as in method of arrangement and meth-
In the meat packing
business have come improvements in

od of handling.

nearly all departments with respect to
the quality of the finished meat prod-
uct and all operations. These have
meant greater sanitation, more kinds
of meat products, more appealing
packages, higher quality, better facilt-
ties of handling, labor saving devices;
all of which results in better general
quality produced cheaper than other-
wise.
>> + ___—

Nothing Less Than a Calamity.

Alaska salmon canners regard the
failure of the pink pack as “nothing
less than a calamity and one of the
most severe blows ever dealt the sal-
mon industry.” The red pack is esti-
mated at 1,300,000 cases, possibly a few
more, but the pink run has not been
sufficient to meet requirements even
ii there is a normal run in Puget
Sound, as the pack in Northern South-
eastern Alaska was less than 60 per
cent. of normal, and in Southern South-
eastern Alaska, where the bulk of the
fancy pinks and chums are produced,
was less than 20 per cent. of normal.
The latter district was a flat failure
for the first time in its history. West-
ern Alaska, which produces standards
of light pinks, will fill a large portion
of the salmon supplies in 1927. Chums
are reported to be unobtainable at any
price in any quantity in Seattle, and
there will be no improvement in the
pack until after Oct. 10. The failure
of the pink pack south of the 57th
meridian is estimated to. have caused
a loss to packers of several millions
of dollars.

———~> >

If you wish to keep cool in summer,
or warm in winter, work hard enough
to forget the weather.

 

Why It Pays
To Have a
“Uneeda Bakers”
Cracker Department

Investment is small.
Turnover is fast.
Profit is good.
Demand is constant.
Sales are easy.

Goods are fresh.

Customers are pleased.

 

NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”

 

 

 

 

Always Se

‘LILY WHITE FLOUR

“The Flour the best cooks use.”
Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING COMPANY

Grand Rapids, Michigan

 

 

 

SWEETEST DAY

SATURDAY, OCTOBER 8
“Make Somebody Happy”

NATIONAL CANDY CO., INC.

PUTNAM FACTORY

GRAND RAPIDS, MICHIGAN

(LET US SEND YOU SOME WINDOW POSTERS)

 

 

 

 

GRAND RAPIDS PAPER BOXCo.

Manufacturers of
SET UP and FOLDING PAPER BOXES

G RAN BD R AFPRHEHe s Miki ¢€¢H |

 

GAN

 

 

 

 

 

 

 

VINKEMULDER COMPANY

Grand Rapids, Michigan
Distributors Fresh Fruits and Vegetables

Now Offering: Cranberries, Bagas, Sweet Potatoes,
“VinkeBrand” Mich. Onions, Oranges, Bananas, etc.

 

 

 

 

 

 

 

   

22

MICHIGAN TRADESMAN

October 5, 19

oF
at

 

HARDWARE A

of

Michigan Retail Hardware Association.
President—C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—-A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

More Suggestions in Regard To Stove

Selling.
Written for the Tradesman.
Every hardware dealer who has

tried to do a “strictly cash” business
has at some time or other felt a pang
at being forced to refuse credit on a
stove, especially to a person who has
been a regular customer or whom he
knows to be absolutely good. Many
dealers who otherwise do an entirely
cash business will grant credit on the
sale of a range or heater but there are
others who will absolutely refuse.

Of course local conditions alter
cases, but the question is bound to sug-
gest itself whether it 1s reasonable and
profitable for a dealer to refuse a man
whom he knows to be thoroughly re-
liable, simply because he has adopted
the “No credit” policy and does not
want to break it? Will it pay him in
the long run?

I discussed that
dealer. He said:

“The purchase of a stove means a
lot to some people. An outlay of $45
to $150 all at once is more than a lot
of people can stand. If such an in-
dividual that his hardware
dealer does a cash business he hesi-
tates to ask for credit. Then and
there the instalment house man gets

matter with one

knows

his business.

“Supposing a man went to a hard-
ware store at which he had been deal-
ing for some time, explained to the
dealer that he needed a range but did
not have sufficient cash to pay for it
all at once. If he promised to make
a good deposit and to make regular
payments until the debt was wiped out,
and the dealer still refused credit, do
you think that dealer would get any
more of his cash trade? It is not like-
ly. Such a man would go to an in-
stallment house for his range, and buy

his hardware needs from some other

dealer. And all this because the deal-
er has insisted on principle. Quite
liekly he knew the customer would

pay every nickel of the cost of the
stove but refused because he probably
imagined some opposition dealer would

chide him on his departure from prin-

ciple.
“The weekly payment man is not
afraid to trust a man, and thus he

makes great inroads on the hardware
dealer’s profits. Of course he enquires
thoroughly into a credit seeker’s char-
acter and position, and if these look
good he takes the chance.

‘A large portion of the business of
the world is done on credit, and some
men find most of their business among
people whom other tradesmen will not
trust, and yet they collect their money
and make good profits. To do the
stove business that should be done in
the stove dealer must
must

any community,

get his buver interested and
learn from him and his friends some-
thing of the man’s character. In most
instances, when the disposition to do
favors is shown, confidences are ex-
changed, and the arrangement for pay-
ments can be agreed upon, written out

and a copy given to the customer.

BWhen such a course is pursued the

matter of collection loses most of its
difficulties.

“I see that the customer receives a
copy of his agreement as to time of
payment. It gives him a sense of re-
sponsibility. He knows too that I
have a copy and that I won't forget
when the payments are due. It is a
reminder to him to set aside the money
to meet the payments, and it leaves
me the opportunity to give him a
friendly reminder in case he shows a
tendency to fall behind with his in-
stallments.

“When credit is handled systemati-
cally and intelligently it is, in my
opinion, as safe as cash. But the
eagerness to make a sale should never
lead the dealer to complete a deal
without setting a definite time or times
for payment. All bills should be sent
as soon as the goods are delivered or
work done. Many customers not only
expect the bill but want it and are
ready to pay promptly. If the bill is
a long time coming the money intend-
ed to meet it may in the meantime have
been diverted to other uses. Then
other provision for payment must be
made, and probably additional time
will be required. This is as exasperat-
ing to the customer as to the merchant
and it rarely occurs when a business
is conducted properly.

“In my experience credit will en-
large a business, and when judiciously
extended will help a community. There
is, however, always the responsibility
on the merchant to see that credit is
not abused. The buyer should not be
allowed to overload himself with ob-
ligations. The customer should not
be urged to go in debt for things for
which he cannot see his way clear to
pay. The stove dealer who would in-
crease his business in this way needs
to assume a guardianship over those
to whom credit is given and by this
means delays and defalcation will be
avoided. Study the man who needs
a stove, study his habits and check up
on his character, and make your terms
accordingly. See that he clearly under-
stands those terms. Then hold him
strictly to them.”
more or less in-

Numercus stunts

genious are adopted by dealers to
Thus one

middle of

boost their stove sales.

large city firm, about the

December in each year, conducts a
The
tises in all the city dailies that to each

purchaser of a stove from $45 up dur-

special stove sale. firm adver-

ing the ten days of the sale they will
deliver free one turkey. Starting on
the 13th of December, the offer closes
on the day before Christmas, the tur-
keys Christmas

Eve.

being delivered on

To further advertise the sale, a pen,
with pickets on the sides and wires
over the top, is built in the center of
the firm’s large windew, and four or
strut
sawdust

five large turkeys are left to
around and scratch on the

This attracts much at-
front of
crowded day and_ night
spectators. The top
of the pen is littered with cotton bat-
ting, giving the appearance of snow,
and the background consists of a win-
painted on canvas. This

covered floor.
tention and the sidewalk in
the store is

with interested

ter scene

 

 

STORE FIXTURES — NEW AND USED

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Call 67143 or write

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

BROWN &SEHLER

COMPANY

“HOME OF SUNBEAM GOODS”

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes & Mackinaws
Sheep Lined and
Blanket - Lined Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

are interested in buying or selling
OU a hardware stock write or call on
U - - -

S. - ° o-

 

fostes:; Stevens&Co.

Founded 1837

 

GRAND RAPIDS 61-63 Commerce Ave., S W. MICHIGAN

WHOLESALE HARDWARE

 

 

 

 

THE BEST THREE
AMSTERDAM BROOMS

PRIZE White fwan GoldBond

AMSTERDAM BROOM COMPANY
41-S5 Brookside Avenue, Amsterdam, N. Y.

 

¢

 

 

 

 

i
‘

romearl pga

 

js

—_

 

¢

 

 

 

|

 

—_

October 5, 1927

MICHIGAN TRADESMAN 23

 

gives the display a decidedly holiday
appearance.

“Undoubtedly it pays us,” said the
dealer. ‘‘Last year when the offer was
on, our stove sales ran from 17 to 23
per day. A turkey was not given with
each one of these sales, however, the
offer being on a certain make. But
the turkeys unquestionably helped to
attract business. This is rather ex-
ceptional so late in the season. The
usually falls off at
Christmas. People need their money
for gifts and other purposes. How-
ever, free turkey is undoubtedly a con-
precise

stove ‘business

inducement at this
time of year. By buying the birds in
large quantities in the country we got
a very reasonable price on them.”

The demonstration is always a good
with a kitchen

siderable

connection
Quite often expert
strators are furnished by the manu-
A number of dealers, how-
ever, employ talent.
The plan is to get an expert cook, who

stunt in
range. demon-
facturers.
prefer to local
is perfectly familiar with the range, to
come to your store and demonstrate
the worth of the stove by dispensing
tasty, well-cooked articles to the pub-
lic. The plan involves some expendi-
ture, for the demonstrator and for the
foodstuffs but often the stove
manufacturer will assist to some ex-
There is no lack of suitable ma-

quite

tent.
terial in the average community. Every
town has a number of housewives who
pride themselves on their ability to
cook good things, and whose reputa-
tion is known to all the community. If
such a woman can be found who pos-
attractive personality and
can acquire the knack of intelligently

sesses an

elucidating the cooking processes and
the selling points of the stove, you
That she
is known to your customers personal-

have the ideal demonstrator.

ly will help the effectiveness of the
demonstration.

The benefits of such a demonstration
demon-

will continue long after the

stration itself is over. Many who at-
tend the demonstration and share the
good things may not be in the market
at the moment, but perhaps months
later they will reach the buying stage
—and they will not forget the demon-
stration you put on and the favorable
impression they received,

A slogan can often be used to ad-
One West-
simple

vantage in stove selling.

ern firm adopted the slogan

“Youll like our stoves,’ and constant

repetition in advertising and display

made it singularly effective. This firm
issues in leaflet form and through its
newspaper space an annual stove an-
ncuncement, usually about the middle
of October.
fewer than thirteen different styles of

In this announcement no
stoves and ranges were last year il-
lustrated and described. In part the
announcement says:

“We have had an enormous stove
We have secured it by experi-
century's

trade.
ence gained in a quarter
residence in this part of the country.
The result of this experience is evi-
lines deseribed and
While we prize our
experience, we are not living in our

denced in the
priced herewith,

past, and the lines we now offer we
are convinced will bring us the great-
est stove business in our history,”

Another Western hardware dealer
last year staged a stove contest. A
$100 range was given away, each pur-
chase of $1 worth of goods entitling
the customer to a chance for the range.
Such stunts are quite frequently adopt-
ed, but care should be taken that they
do not infringe the law in regard to
lotteries.

One hardware dealer who was for-
merly a commercial traveler has in-
unique methods of
Thus one day

troduced rather

personal canvassing.
he rapped at the door of a comfortable
looking dwelling. The lady of the
house answered the summons.

“Good afternoon, madam,” said the
“T have come to see about the
I was surprised to hear,’ he
continued, without giving her time to
reply, “that vou are inclined to think
the stove we sold you a heavy fuel
It’s the first complaint we
Madam, we will take the
stove back and give you a new one, or
we will guarantee to remedy the
trouble without cost to you. That is
our method of doing business.”

“There must be some mistake,” pro-
“Our stove has not

dealer.

stove.

consumer.
have had.

tested the lady.
been working well, but we did not buy
it from you. We've had it for twelve
years.”

A woman who had used a stove for
twelve years, and now found it was
not working well! What better open-
ing could a dealer ask to effect the sale
of a new and up-to-date heater? He
secured permission to inspect the stove
told what was necessary to put it in
even tolerable shape, suggested the
advisability of putting in a new one—
and a few days later he installed a new
heater.

Of course this method of approach
The same approach
cannot be repeated very often. To
handle successfully, such methods re-

may be overdone.

quires not only ingenuity but a high
degree of suavity.

With the stove season in full swing,
there is one bit of advice which the
hardware dealer will do well to keep
in mind. It is Keep your stoves
bright.”

The season is a brisk one in most
places, and stoves do not stay long on
the dealer’s hands. Nevertheless, at-
tention to the apparently trifling mat-
ter of keeping them bright will help
them to move faster.

The great trouble is dust. This is
bound to settle on any range or heater.
But a few minutes’ work with a dry
dust rag or other appliance every now
end then will make the stove bright
as new. Dust carries with it sugges-

tons of held-over goods and old

models. When the average purchaser
goes out to buy a stove, the article he
has in mind is bright and new in every
particular. The dealer who
shows him a dusty stove creates an

careless

unfavorable impression the extent of
which he probably does not realize.

In Stone’s hardware store the other
day, Mrs. Jones asked to see a certain
Smith. the clerk, got busy.
From the top of the stove he removed
the following items:

stove.

One keg of nails, 3 patent can open-
ers, 6 assorted razors, 2 cans of stave
polish, 4 dog collars, 1 shoe brush, 1

(Continued on page 31)

 

WHITE HOUSE COFFEE

National Distribution for Over
40 Years

When you sell White House Coffee, you
profit from a reputation that has grown
through nearly half a century. Yet the acid
test is the serving of White House Coffee in
your own home. Try this test. Compare
the aroma, the rich coffee taste, with any
other brand of vaffee. After drinking White
House Coffee, yourself, you will push it all
the harder among your trade.

The Flavor Is Roasted In!

    

Boston - Chicago
Portsmouth, Va.

DWINELL-WRIGHT COMPANY

Michigan Distributors—LEE & CADY
ee

 

WORDEN (GROCER COMPANY
The Prompt Shippers

 

 

 

Don’t hesitate to recommend

A FW et
SALAD DRESSING

Wonderful Spread for the Kiddies Bread
SCS AM Lt)

 

 

It makes friends for the dealer

 

 

 

WorRDEN GROCER COMPANY

Wholesalers for Fifty-seven Years
OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

 

   

24

COMMERCIAL TRAVELER

Observations Suggested on Trip To
California.

Denver, Oct. 2—While I have never
been one of the worshippers at the
shrine of Mayor Thompson, of Chi-
cago, I must confess that I have at
times expressed my admiration for the
fearless attitude he has assumed at
times over certain phases of metro-
politan politics. He has had his prob-
lems from time to time, has had abuse
heaped upon him without limit, but he
has been mayor of his city all the time
and has never hesitated to claim the
honor.

Just now he is having a controversy
with Miss Margaret Haley, the avowed
facist and all around female ward-
worker, as well as alleged labor leader
of Chicago. Miss Haley has some
such position as walking delegate for
the Teachers’ Federation there and she
has been conducting things with a
high hand. The other day she came
out with an ultimatum to the effect
that pedagogues were too poorly paid
and coupled her suggestion with an
assessment slip demanding that every
teacher in the city hand in a check for
$25, the accumulation of such assess-
ment to be used as a skirmishing fund
to secure needed action by the school
board with reference to a revision of
the salary scale.

It was at this particular juncture
that William Hale exploded, and it
was some explosion. He said Miss
Haley’s “sole purpose in life is to fight
someone, whether he or she is right
or wrong, whether they are friend or
foe, no matter what the consequences
may be.”

The writer has been quite familiar
with the antics of the said Haley for
a score of vears. She was the out-
come of women’s social activities in
Chicago, early developed very strong
socialistic proclivities and finally land-
ed in the camp of the I. W. W. How
the intelligent educational class could
ever tie up to her is bevond my powers
of comprehension. Her type should
be discouraged in their activities. The
school commissioners of Chicago
should certainly set their foot down
upon unionistic tendencies as em-
phatically as did President Roosevelt
when postal employes were promulgat-
ing a program compelling the Govern-
ment to recognize unionism.

As I said before, Mayor Thompson
usually bosses his own job and he cer-
tainly. will not be found “asleep at the
switch” in this emergency.

 

From observations I have made in
the past twenty-four hours, I should
say that the State of Iowa is enjoving
pretty poor roads. Certainly the high-
ways paralleling the Burl ington route
are the poorest I have seen in years.
All along the line were myriads of
motor cars of every description mired
in dirt highways. Nebraska conditions
are much better. From what I know
of the main arteries of travel in
Kansas I should say that any one
driving to the coast this fall will find
surer footing if they pass through
Missouri, Kansas and other states
forming the Southern route.

An onslaught will be made at the
forthcoming session of Congress to
secure favorable consideration of the
Boulder dam project, which is strong-
ly advocated by certain California in-
terests. Much as I admire the energy
and enthusiasm of the good people of
the Golden State, I am very much op-
posed to this undertaking, at least at
the present time. It will cost the
Government, according to present
careful estimates, at least $500.000,000
and possible returns from such an en-
terprise would not warrant any such
expenditure. In fact, from what in-
vestigation I have given the subject, I
doubt if it is needed.

Congressman Madden, of the Com-
nuttee on Appropriations, well express-

i AU RAEI OH caine ea nar

MICHIGAN TRADESMAN

es the views of farmers of the Central
West who are seeking and not getting
any aid from the Government in com-
batting the serious handicaps under
which they have been laboring since
the world war, when he says the pro-
posed dam is unnecessary, either for
flood control, for the generation of
electric power or for the reclamation
of arid lands. He inclines to the
opinion that we ought not to embark
on projects for the reclamation of arid
lands, when there are thousands of
acres of good arable lands in the rain
belt on which farmers cannot earn a
living.

Whether or not the lands to be ir-
rigated if the Boulder dam project is
carried out will come in competition
with the lands of the grain growing
farmers is beside the case. The point
is that the National Government owes
to the farmers of the fertile rain belt
more consideration than they are get-
ting. Until it can so adjust its grants
of special privileges that will not in-
crease the farmers’ handicaps it should
cease creating any new benevolences.

And now they are threatening to use
machine guns in quelling a strike of
students at the Gary, Indiana, high
school. Why not re-inaugurate the
old-time system of applying the trunk
strap at a woodshed session?

According to the latest advices from
Washington the Government will no
longer supply funds for entrapping
victims into the meshes of the law
through the Volstead program. The
new enforcement commissioner has de-
cidedly expressed himself on the sub-
ject. Henceforth the individual who
peddles booze will be much in dis-
favor, but the man who drinks it or
makes a reasonable amount for his
own use will no longer be a “scofflaw.”
He agrees there is such a thing as
persecution, with a tinge of the ab-
breviation of personal liberty, and he
will not dissipate Uncle Sam’s enforce-
ment funds in securing adverse public
sentiment. In view of the fact that
the new commissioner was supposed to
be the last word in “cléaning up,” this
looks as though a little horse sense
would be introduced in future pro-
ceedings.

 

On the occasion of my _ visit to
California last summer I mentioned
the Burlington route as one of the
three best bets in traveling between
Chicago and the Coast. Recently, in
addition to most wonedrful equipment,
they have installed for the free use of
patrons, observation cars containing
a lounge for both sexes, smoking room
for men, a writing room and library. I
am holding no brief for the Burling-
ton people, but I certainly do like
their disposition.

 

It is reported that of 18,000 indict-
ments voted by Federal grand juries
in the past two years, only 3,800 have
been noted for trial and the balance, or
most of them will never be heard of
again. It costs the Government vast
sums of money to produce the evi-
dence and procure the indictments in
these cases. but there are so many
ways to avoid trial that evil doers
have very little to worry about espec-
ially where a_ prosecuting attorney
feels that he is overworked and the ac-
cused is a good fellow.

It is quite true that a very large per-
centage of these causes have been
brought about through the operation
of the Volstead act, but violations of
the liquor law are by no means the
most important.

I have in mind the Teapot Dome
cases which created such a furore last
winter and which resulted in a dis-
agreement of the jury.

The public prosecutor promised they
would be retried without delay, but
what about it? Is there anything be-
hind the case, for instance, aganst
Harry Sinclair except pure bluff. Per-
haps we may find out something about

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

f It is the Tuller

ow

Facing Grand Circus Park,
the heart of Detroit. 800
Cone 27. -50 and up.

ard B. James, Manager.

DETROIT, MICH.

HOTEL

ULLER

 

 

 

 

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

October 5, 1927

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventl-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Kuropean $1.50 and up per Day.

RESTAURANT AND GRILL—
cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,

Pres. and Gen. Mgr.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Grorce L. CrocKER,
Manager.

 

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN

Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tire:
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home.

Columbia Hotel
KALAMAZOO

 

 

 

 

Good Place To Tie To

 

 

 

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1.50 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

 

 

 

 

 

 

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths
30 Rooms with Private Toilets
N. P. MOWATT, Mgr.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon «$= Michigan

HOTEL GARY

Holden operated
ph glong from $2. Everything
modern. One of the best hotels in

 

 

 

Indiana. Stop over night with us
en route to Chicago. You will like
it. Cc. L. HOLDEN, Mgr.

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor
4
SSSI |

 

 

 

 

 

 

fe

 

 

 

 

fe

 

 

October 5, 1927

MICHIGAN TRADESMAN

25

 

it now that ex-Senator Pomerene, of
Ohio, has been given full hand in the
matter, and then again it may never
get beyond the conversation stage.
One of the two chief Government
witnesses, has been in the public eye
for several months as a sojourner in
Europe, possibly to avoid testifying,
but he has been subpoened and may
come back.

It is said these indictments and ac-
cusations do not seem to have dis-
heartened Mr. Sinclair. In fact he is
holding up surprisingly well under
their burden. When the Federal Cir-
cuit Court of Appeals held that “a
trail of deceit, falsehood, subterfuge,
bad faith and corruption’ ran through
the incidents connected with the lease,
he calmly ordered the case appealed to
the Supreme Court. When he was
found guilty of contempt of the Sen-
ate, he announced that no “decent,
high-minded citizen” like himself
should be subjected to the indignities
of a common jail, and appealed this
case also to the higher court.

Such instances as these ought to
have their effect on juries and minim-
ize the number of indictments hatched
out, and Government officials certain-
ly ought to scrutinize the lesser infrac-
tions of the law, before going to the
trouble and expense of mixing up
Uncle Sam with frivolous litigation.
City, ‘Ont @ (Via Agr
Mail)—Just as I was getting off the
train here this morning, I ran inte
Governor Farrington, of the Hawaiian
Islands. He has been visiting Senator
Reed Smoot, but is on his way to
Washington, D. C., to confer with
President Coolidge and other officials
concerning insular matters. He as-
sured me if | would make the return
trip with him to Honolulu about Dec.
1, he thought he could arrange to se-
cure for me that much-coveted position
of traffic cop.

In Hawaii, Senator Smoot is very
highly regarded as a friend of the
Islands and he is also a warm friend
of Governor Farrington, who was a
prominent newspaper man in Honolulu
until his appointment in 1921 by Presi-
dent Harding to his present position.
He was reappointed by President
Coolidge at the beginning of the lat-
ter’s administration.

The Governor was especially kind to
me last winter during my stay in
Honolulu, and tried to get me to re-
main there. Maybe I will get that ap-
pointment after all and become a South
Sea islander.

With only

hands. here to-day

Salt Lake

a few hours’ time on my
I improved it by a

motor trip throughout the city and
Wasatch drive, as well as a visit to
the Bingham Copper mines. Starting

at Temple Square, which contains the
world-famed Mormon Temple, that
sacred Gothic edifice of native granite,
which took forty years to build; the
famous, dome-roofed Tabernacle, which
seats nearly 10,000 people, and many
other smaller Mormon structures and
a museum, we passed the homes of
early Mormon _ leaders, Brigham
Young’s monument, his grave—un-
marked at his request in private burial
grounds—modern churches and schools
and the mansions of the city’s wealthy
families; then to the State capitol, said
to occupy the most wonderful view of
Great Salt Lake and its numerous
islands, twenty miles away. Then out
to Liberty Park, a 100 acre tract, once
a part of Brigham Young's private es-
tate, given by him to the city and now
its principal playground, with a
zoological garden and attractive floral
displays.

Returning to the city, we were
shown Washington Square, the place
where the pioneers pitched their tents
at the end of their long journey of dis-
It is now the site of the city

covery. :
and county building, one of the finest
municipal buildings West of. the
Mississippi River. :

From here we go to the scenic
Wasatch Drive, dipping into pictur-

esque canyons, City Creek, Red Butte,
Emigration and Parley’s, affording
marvelous views of the city and valley
from a score of vantage points. This
boulevard is built for most its length
on one of the ancient Lake Bonne-
ville terraces or shore lines left by the
gradually receding waters of this pre-
historic inland sea to forever furnish
evidence of its imnvensity. Great Salt
Lake, which is to be seen gleaming in
the Western horizon, is the remnant
of Lake Bonneville, which, thousands
of years ago, covered the entire valley
to a depth of hundreds of feet and ex-
tended North and South for a score of
miles. One of the points of interest to
which our attention was called is the
historic monument to Brigham Young
and the pioneers of ’47, at the mouth
of Emigration Canyon, where Brig-
ham Young is reported to have said,
“This is the place,’ upon getting the
first view of the valley when the
pioneers were emigrating. You pass
the old sugar house and the Utah state
prison. Other points of interest along
this beautiful drive are the University
of Utah, and Fort Douglass, establish-
ed in 1862, and where 4,000 German
prisoners were interned during the
kaiser’s war. It is interesting to know
that the Jordan River, which you see
threading its way down the center of
the valley, flows from a fresh water
lake into a dead sea (Great Salt Lake)
just as does the river in the Holy Land.
Now we come to the world’s most
stupendous engineering enterprise, not
as a completed work, but in actual op-
eration. This is the famous Utah Cop-
per mine—a mine “turned  up-side-
down,” with the mining going on be-
fore your eyes in broad daylight. They
are literally moving a mountain at
Bingham, with giant electric shovels
digging away on some twenty-six ter-
races, ever eating back into the heart
of the mountain. More than 80,000
tons of material are so shoveled and
removed every day, a volume exceed-
ing the tonnage handled in 24 hours
during the excavating of the Panama
Canal during its heaviest operations.
The mines lie on the surrounding
mountains in plain sight of the as-
tounded visitor—the largest copper
mine in the world, a spectacular ex-
ample of the latest method of wresting
from Mother Earth one of her most
useful metals to man.
which to all appear-
ances is just ordinary rock and dirt
contains chiefly a low percentage of
copper, which is extracted at mills and
smelters some sixteen miles away. It
has been found profitable to mine this
low grade ore because of the immense
quantity handled and because of im-
proved processes of refining. It is in-
teresting to know that each ton also
contains about 20c worth of gold and
silver. Bingham itself, located twenty-
eight miles from Salt Lake City apd
through which we pass on our wav to
the mines, is one of the queerest towns
in the world, being but one street wide
and three miles long. It is a typical
Western mining town, with the miners’
cabins clinging precariously to the
sides of the gulch. The mining indus-
try of Utah, of which Bingham is so
important a part, is, incidentally, one
of the chief sources of wealth in the
state. In 1926 the value of the mineral
production was approximately $125,-
000,000 or about $2,500,000 per week.
There is more coal in Utah than in the
Ruhr basin in Germany; enough, it is
estimated, to supply the entire United
States at the present rate of consump-
tion, for 250 years. And Utah is be-
ginning to come to the fore as a West-
ern producer of iron and _ steel, the
blast furnaces at Ironton, fifty miles
South of Salt Lake, having demon-
strated that Utah iron is of as good
quality as that found anywhere. And
it exists in tremendous quantity with-
in the borders of the state. The re-
cent discovery of oil in Utah is an-
other indication of the richness of the
undeveloped resources abounding here.

Frank S. Verbeck.

This material,

RoyAL quality
insures SUCCESS..

REAM OF TARTAR makes
Royal a quality product.
Housewives realize it can’t be the
cheapest—but they know it to be
the best.

They run no risk of wasting
good ingredients or kitchen time

when Royal is in the batter. Two
cents’ worth in a big layer cake
insures success.

leaves
no bitter
taste

Royal
contains
no alum

 

 

 

 

 

 

 

 

yi, . 5 il mera it Canby nlf =

; \ et 1

 

The PANTLIND HOTEL

 

The center of Social and
Business Activities in Grand

Rapids.

Strictly modern and fire-
proof. Dining, Cafeteria and

 

 

 

 

Buffet Lunch Rooms in con-
nection.

750 rooms — Rates $2.50
and up with bath.

YOU ARE CORDIALLY
invited to visit the Beauti-

ful New Hotel at the old

 

 

 

 

location made famous by

 

Eighty Years of Hostelry
Service in Grand Rapids.

Est. 1912
15 YEARS OF SERVICE

QUAKER RESTAURANT
THE HOME OF PURE FOOD
318 Monroe Ave.

Grand Rapids Michigan

400 Rooms— 400 Baths

 

Menus in English

 

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Peas

HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

MORTON HOTEL
ARTHUR A. FROST

Manager

 

 

 

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-President—J. C. Dykema, Grand

Rapids.

Director—H. H. Hoffman, Lansing.
Michigan State Pharmaceutical
Association.

President—J. Howard Hurd, Flint.
Vice-President—J. M. Ciechanowski,

Detroit.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.

 

Soda Fountain Discussion at Port
Huron Convention.

President Houser: We are going to
hop around a little on this program.
] see a very familiar face in the audi-
ence and I want to make somewhat of
an apology to him for the small rep-
resentation here. I know his exten-
sive preparation for coming here and
I regret that there isn't a larger group
of people in the room this morning.
There is quite a little personal satis-
jaction in the introduction of the next
speaker, because I think there is no
one in the city of Detroit or State of
Michigan who is doing any more con-
structive work for the retail druggists
of this State than Harry MacDonald.
We all know
that by reason of his success and I
think he has a good message for us
this morning. It is with a great deal
ot pleasure that we will listen to Harry
MacDonald.

Mr. MacDonald: Mr. President and
gentlemen of the convention, it is

Harry is a real fellow.

rather peculiar as I sat back there and
rather analyzed the subject that was
being discussed that we should inject
something of a foreign nature to the
subject we are on at this time, because
this is really talking about something
very commercial, in contrast with the
professional side of the drug business.
Fortunately or unfortunately, it is
necessary for the druggist to have a
dual personality. He is first supposed
to be a professional man and then,
on the other hand, he is supposed to
be a business man and merchandise
man if you will; a man who under-
stands how to sell merchandise and
how to buy merchandise and how to
satisfy customers; in fact, his job or
his calling is strictly that of a busi-
ness man, as I see it; it really calls for
a dual personality and a two-sided man
and I am surprised myself sometimes
when I see how well the average drug-
gist fills the bill and I am also sur-
prised sometimes to see how far short
some fall simply because they don’t
check up on themselves. I think in
meetings of this character you don’t
solve any matters, but they are your
individual problems. It is the indi-
vidual check*up when you return back
to your place of business. It is not
what you learn; it is the rubbing shoul-
ders and having the experience of the
other fellow brought to your atten-
tion and the personal check up that
you make and when you get back you
have gotten, perhaps, some of the
ideas, you think of things a little dif-
ferently and you begin to do things
somewhat differently.

I haven’t prepared this morning a
paper, but I have given this thing con-
siderable thought, because I am think-
ing about it all the time. If there is

eT A NT AE

MICHIGAN TRADESMAN

any one thing in our business we do
recognize, it is the ability of certain
druggists to do business in a business
like way and we notice the inability
of a number. I could say a lot of
flattering things this mornnig about
the druggists in the State of Michigan.
I am pretty closely in touch with them,
but that isn’t necessary. All I do want
to say is that condftions are constantly
changing. New competition, more
competition is coming into your ranks
and it is going to revolutionize and
change business in the future, as it has
in the past. Everything is changing.
I got back Monday from being out
to lowa to attend a wedding there of
my sister and I took an airplane and
we made the 700 miles in seven hours
running time. That is somewhat dif-
ferent than spending thirty-two hours
on the train. Monday morning, in
Maywood, we were in Chicago and
I ran across a newspaper man from
Salt Lake City. I got to talking with
him and he told me that the night be-
fore at 5:30 he had gotten into a mail
plane at Salt Lake City and the follow-
ing morning at 10 o'clock he was in
Chicago. That’s traveling. During
the course of that flight he had chang-
ed into three different planes and had
three different pilots. I just throw
that out by way of suggestion of the
way things are going on. For instance,
right now there is an immense interest
in aviation. You all know that. You
read of practically nothing else in the
newspapers but aviation. That inter-
estest has been stimulated by the
trans-Atlantic flights and other flights
which have been made. Things have
changed. I was thinking of parallel-
ing that with the soda fountain pro-
position ten to fifteen years ago, where-
in all the more ethical, if I may use
the term, druggists would have noth-
ing to do with the soda fountain; you
can’t blame them very much, but that
has been changed. They used to put
a soda fountain in ten or fifteen years
ago to sell other merchandise. Now
we do just the opposite. I don’t know
that that is exactly true. Your opinions
will differ on that, but it is, in a sense,
adaptable here at this time. The soda
fountain has come to the point now
where it is almost automatic and the
main who doesn’t have the soda foun-
tain is, in my estimation, losing a little
bit on the commercial side of his store.
I could show you figures, and I was
going to bring them, but I could give
you a lot of things I had prepared on
the average volume of the soda foun-
tain business all over the country in
drug stores. I will not do that. I
just simply want to throw out a few
remarks which, if I am to accomplish
anything, will make you think a little
bit about your own situation. The
first thing I think a man should decide
with reference to a soda fountain is the
amount of space he is going to give
to it and the interest afterwards. It
generally takes up about 20 per cent.
of the room in the store. That would
be the average. I will venture to say
ii it takes up 20 per cent. of the room
it takes up 2 per cent. of your attention
and the result is it gets the attention
you give it. Some of you pay too lit-
tle attention to the type of people you

have at a soda fountain and the man-
ner in which they conduct themselves.
You have a registered man drawing
anywhere from two to three times as
much as the man who is dispensing
at the fountain—that is rather a pecu-
liar thing to throw out at this time
because you are all registered men
yourselves and you have a high regard
for the young registered man and you
should have; if you do a proportionate
business you should have just as high
regard for that indivdual department.
I think the time is coming and has
come for many stores where that is
being given attention. The average
clerk who mixes drinks is not trained
so much. The results are as you would
expect them to be. Clerks come in
and are put at the soda fountain with
no preparatory training and they do
just that kind of work. You go into
the average place and they are more
or less sloppy. Spending a little more
on the laundry bill they could just as
well look nice. Soda fountains are
not cared for in the manner in which
your prescription room is. That is
another thing you should contrast.
The equipment in many drug stores,
so far as the equipment is concerned,
is somewhat obsolete. I had a talk
last week with a man in Grand Rap-
ids. He told me after he put in a
new soda fountain, increasing the
length of it two feet, his gross increase
was 28 per cent. and I am not talking
about ice cream. I am talking about
the soda fountain as a business. It
didn’t cost him any more. He had
attracted new attention and had taken
more interest in that particular de-
partment himself. He had begun to
think about it. You know, speaking
of the way in which different things
are served, men, I had a very striking
example of how other people do, a
simple detail in the way of service.
I had that brought to me very care-
iully on the dining car. I am a great
hand for eating pine apple. I like it
in the dining car and I had had it sev-
eral times on the Michigan Central.
They bring the pine apple in a silver
tray and they bring a service dish and
on top of that a little saucer. I or-
dered it on this particular evening and
just as the waiter got it to my table
another boy grabbed it, grabbed the
saucer. The boy who was serving me
grabbed it back. The first boy said
he didn’t need that saucer, but the boy
waiting on me said, “Yes, I do,” and
he put it down, and I said “yes” and he
said that’s the way we are taught to
do it and I remember my orders. If
it is of any importance that a man
should have a little saucer in his ser-
vice on the train, isn’t it important
at the soda fountain that the clerks
should be instructed how to serve the
dishes there? I couldn’t help but think
how it was stressed — how waiters
should do certain things in a certain
way. Clerks have to use their initia-
tive, but there should be some more
systematic way. In conjunction with
that I want to come into another thing
which I think is the greatest bugaboo
to soda and that is cold soda water.
Nothing will kill your ‘business so
quickly as warm soda water. The
temperature should be at least 38 and

October 5, 1927

when people get cold soda water, I
don’t care whether in a faucet drink
or ice cream soda, it is a come back.
If they don’t get it it is a loss of trade.
You can mark it every time. I had a
drink at a soda fountain the other
day. It was very, very warm and [|
said to the man, “Do you sell many
of these?” and he said “No.” He said,
“T used to sell a lot of them; there
must be something wrong.” I said
it is warm. He was losing business
because no: clerk was there watching
and nobody would tell him. It takes
quite a lot of nerve to tell a man he
is doing the thing all wrong—he is
generally all wrong, generally speak-
ing—it’s the man who doesn’t take
interest in this sort of thing who does
that sort of business. It is for the
good of all. I consider the soda foun-
tain as an industry in conjunction with
the drug trade. We should check up
on them. Now I was in Chicago on
Monday morning and I had a drink
at what they call the world’s busiest
fountain. There wasn’t anything spec-
tacular about the fountain, but you
were impressed with the fact that every
customer was satisfied.

Coming back to the fact if you should
be doing 28 per cent. or more on the
soda fountain business, I think you
would be money ahead at the end cf
the year. 1 think, also, speaking of
getting the money from the buying
public, because that is your business.
It is your business to sell and build
up volume; to give them something
for their money. You are satisfied so
often to give them a cheap sale. You
are satisfied to take from them 5 cents
where you might have taken 25 cents.
One man does $100,000 gross and an-
other man does $50,000. You know
why as well as I do. It is a matter
of your getting business and working
for sales, rather than keen your door
open and exist. That is, perhaps, a
pretty frank way of stating it, but it is
true. Here’s a subject which has been
avoided by associations and somewhat
avoided by the ice cream manufactur-
er: That is the bulk ice cream situa-
tion. There is a big shrinkage in it.
It is a case where the dealer must ge:
away from selling bulk ice cream. |
think it is largely a question of the
individual operator, to get together
with his local competitor and kill that
evil to the business. It isn’t a satis-
factory sale. The ice cream manufac-
turers, gentlemen, are not at all in
favor of that, but the conditions exist
which they have to meet and you have
to meet them and the thing goes on.

Realizing this is a pharmaceutical
convention, rather than a general busi-
ness convention, I don’t suppose you
are going to take any steps to organ-
ize along that line, but sometime you
will have to get together and stamp
it out as much as you can. I just want
to make this general statement, in
conclusion, that first the average drug-
gist who has a soda fountain and con-
ducts a soda fountain hasn’t taken into
consideration the potential market that
he has for that product. He hasn’t
taken an interest in the product which
he is selling from that fountain. He
hasn’t instructed or properly schooled
the clerks serving it. He hasn't thought

 

 

 

 

 

a

 

-

 

 

 

 

 

 

  

October 5, 1927 MICHIGAN TRADESMAN 27
. . . . } rr
about the profit. He doesn’t encourage to say this is the wish of every ice WHOLESALE DRUG PRICE CURREN
politeness, sales ability at that point cream manufacturer, that the druggists '
as much as he does at other points in of the State of Michigan. especially Prices quoted are nominal, based on market the day of issue.
the store. The result is the soda foun- where we are located, shall thrive and Aekie Cotton Seed _... 1 35@1 50 Belladonna .-. @1 44
tain industry has grown in spite of be prosperous. I hope when we meet Boric (Powd.) .. 12%@ 20 one ~-<-en ee : phi x — ee = =
itself. It just grows. I don’t think next year we will have had a very ce --- = . * a 1 melt Bucks ______ @2 16
that is good either for the druggist or wonderful year and I hope during that se 53 @ 70 to a ripre = aun. cor o: =
the ice cream manufacturer. I believe time there -will be a more stimulated oo “. aa Juniper Wood ~150@1 75 Catechu -....... . @1 44
this, that the soda fountain rightfully business in the soda fonntain in the - on 1946 * i 4 cue 7 ar br oe, ae ei i
has a place in the drug store and I drug store. tn 50 @ 60 Lavender Flow.. 6 00@6 25 Cubebs --- @2 76
i : ee ae Pedi; Mote Sn belli of dic Lavender Gar’n. 85@1 20 Digitalis @2 04
tell you now the ice cream manufac- resident: arry, in behalf of the , ; toa 4 50@4 75 Gentian gi 33
. a a 4 7S fe we 2xpress appre- mmonia Linseed, raw, bbl. @ 84 Guaiac
turers preter that the ice cream be boys, we w mt to oer our app € Water, 26 deg... 06 @ 16 Linseed, boiléd, bbl. @ 87 Gualac, Ammon.. @2 04
distributed through reputable places, ciation for your wonderful message. Water, 18 deg... 05%@ 13 Linseed, bid, less 94@1 07 Iodine -----_..-. @1 2
such as drug stores. They much pre- I think we should have a good many oe deg. -- oO Me ao ae ra 36 ae $i 36
fer that, because it gives a better set- just like that in other departments of Onin (Gran. 09 @ 20 Neatsfoot -..... 1 UG is King @1 44
; d la f ins hz f hacinecs Olive, pure -_.. 400@5 00 Myrrh .--.....--- @2 62
ting and soda fountains have more o our business. . Olive: Malaga, Nas Vania tC 80
a rightful setting in a drug store than Mr. Steketee: Is there any way we yellow .... 2 85@3 25 Opium .--------. @5 40
: Hebt oe . drug : : ; i y Copaiba ... 1 00@1 25 Olive, Malaga, Opium, Camp. -. @1 44
anything else I can think of, other than can educate the public not to use bulk Fir (Canada) _. 2 75@3 00 green 2 85@3 25 Opium, Deodorz’d @65 40
‘ oa 5 SA ea ° Fir (Oregon) .. 65@100 Orange, Sweet ~ 5 00@5 25 Rhubarb -___-... @1 92
the drug merchandise. That being the ice cream: a. 3 Goes a diane tee @2 50
case it is the wish of the ice cream President: [| think Mr. MacDonald Tolu 2... 2 2 00@2 25 Origanum, com’! 1 Pe 20
manufacturers to work with the drug- covered that. He said it was a matter a. poe ae : aaaa 50 Glelets
. re . . a . pe arks mae ra
; any c as » r Rose, pure __ 13 50@14 00
gist in any constructive move which of local education as he sees it now Cassia (ordinary). 26@ 30 Haaanaiy Wiles 1 seal 50 Lead, red dry __ 138%@14%
is for the good of the entire industry. Mr. MacDonald: I would think so. Cassia (Saigon).. 50@ 60 Sandelwood, E. Lead, white dry 13%@14%
; 2 : o ee ee 4 : Sassafras (pw. 50c) @ 650 Poe 10 50@10 75 Lead, white oil. 13%@14%
We appreciate this. You can’t live For instance, bulk ice cream is pre- Soap Cut (powd.) Sasenivan tue 1 7662 66 Ochre, yellow bbl. 2%
on the soda fountain alone, nor can _ ferred, not because of its flavor, but | 35¢ ------__--___ 20@ 30 Sassafras, arti’! 75@1 00 Wad Genca Ace ena ¢
you live on the back room alone, con- because of the greed of the individual ican a : saa a Red Venet’n Eng. re} 8
sequently every department must func- customer. There isn’t any question— 4 many) 9 00@9 26 a [er Rea 5@ 8
: r : : i: | i Cubeb oo @1 00 Tor USP 5@ 15 hiting, bbl aa @ 4%
tion. You have different things in the there’s no use dodging the issue—they _ aaa = 25 ‘Turpentine, bbl... @ 58 Meee as a Sheet
s : Q : : n ee na gee nt i pe oe ;
manufacturing business you have to want something for nothing and I Prickly Sa 3. $ 18 wie oe OS © oe Prep... 2 3003 ¢
push. I am trying to talk to you as_ think it is time we organized not to leaf ....-----. 6 00@6 25
a bunch of business men and I want give them a hand out. The brick ice ‘ Extracts oe maeer a5
to compliment the druggists in Mich- cream is a neat, quick, clean and profit- psaisinin ed ne . Wintergreen, art 75@1 00 en
ee Lo ree oe Worm Seed ..__ 6 00@6 25 Acetanalid ___.. 57@ 75
igan on their ability to be business able sale. Wormwood _. 10 00@10 25 Alum _..._ 08@ 12
men. I do want to say this, that some >> Flowers — powd. and a
c f ; : Arend (00 FOUnG 2 5
of them have fallen a little short, not From Little We Learn. Chamomile (Ged.) ¢ és Potassium Bismuth, Subni-
because of lack of ability, but because Little things are done by little men. Chamomile Rom. @ 50 Bicarbonate ne 59 40 no a 2 83@3 08
of a lack of attention and lack of in- They represent a rather half-hearted c Bromide _.______ 69@ 85 .,POWdered -... 6%@ 16
terest. The time comes when more atte bys to do s thi : — Bromide - 54@ 71 Cantharades, po, 1 bu@3 00
: : : attempt by someone to do something. Acacia, Ist ______ 50@ 65 Chlorate, gran’a 23@ 30 Calomer —._.__- 2 70@2 $1
interest will be given to the depart- Little things are done by cheap men. yma at ---- ao Pe Chlorate, powd. aan ae ioga =
‘ . : . ! cacia, Sorts ___ : 5 G Me
ment. There are large chain operators But, little things may lead to big ones, Acacia, Powdered 350 40 ela. ene ace 2 Cassia Buds ____ g 40
in the drug business—I am not speak- and the measure of success attained is ae (Barb Pow) 25@ 35 [Iodide ____--___ 4 36@4 55 Cloves -...______ 300 5S
: ae : oes (Cape Pow) 25@ 35 permanganate __ 20@ 30 Chalk Prepared. 14@ 16
ing for or against them—but they are determined by the amount of effort  Aloes (Soc. Pow.) 65@ 70 prussiate, yellow 40@ 50 Chloroform —___ 53@ 60
doing 28 to 48 per cent. at the soda expended. Big things are accomplish- ee eoriee ------ —— 60 prussiate, red @ 70 ao Hydrate 1 20@1 50
: : sia : : ae Gia. a 1 ae-n------ 5@1 00 Sulphate ___-__- 35@ 40 Cocaine -.-.. 12 10@12 80
fountain. They are making money. ed by trying, by striving mightily. Gonna Ge 85@ 90 qos <a ---- 70@ 90
i. a ce : ae i a ee uaiae 2 @ 80 orks, list, less. 40-10%
Y ou are in this business to make mon- Little things are valuable if they teach Guaiac, id. Oe ae Cimaas io
ey in a legitimate way. You want to the doer wisdom, if he can learn Kino -___-_____.- ee ateancs aa Copperas, Powd. 4@ 10
i e : : . ! Kino. powdered__ Gi 2 = Saryeeco- Se Corrosive Sublm 2 21@2 42
build volume. You want to make a_ through experience. Let the little wyrn _ @ 60 sea powdered- 35@ 40 Cream Tartar _. 365@ 45
net at the end of the year and I want’ things show you the way to greater. on a sues = Be ak Gad 280 30 tee i. % a
Opium, gran. 19 65@19 92 oo 20@ 30 Dover’s Powder 4 0004 50
Shelige = 65@ 80 peal 4 ee . Emery, All Nos. 10@ 15
Sheties 1g 4p pondered "$09 36 Emory, “Fowaarea gts
e Tragacanth, pow. @175 a'neer, Lee ® Epsom Salts, — @ 3%
@ 9 Tragacanth _.-1 75@2 25 eo 45@ 60 =— Salts, less 3K%@ 10
ennison §s ecla eee @  coldenseal, pow. 98 00 pideer Rrmasre’ “58? 2
Ipecac, powd.  __ @6 00 formaldehyde, Ib. 124 @30
Insecticides E prvak es — 35@ 40 Gelatine neice 80@ 90
oa Arsonte ween veg m Licorice, ‘pewd- 2G 30 Glassware, lois 5m,
Blue Vitriol, bbl. @ 07 Doan. ica ge 40 Glassware, full case 60%.
allowe’en Ass EMt Be VS 8 F Meee 2g G cheers alae ig.
Bordea. Mix Dry 13@ 22 Rosinwood a 60 a — Salts’ less ae =
Hellebore, White Sarsaparilla, Hond. Gl . face Grd 12 30
dy For Shi t powdered -_..._ 18@ 30 pla 90 ue, Brown Gr @ 20
Boxed Ready For ipmen Insect Powder __ 35@ 45 en Ale Wiccinas Glue, Whte -... 27% ag 35
No. HA8—ASSORTMENT CONTAINS: Lead Arsenate Po. 14%@26 Gi * 33 52 Glue, white grd. 25 35
169 Individual Units and only the best Lime and Sulphur Sous ne .------- 35@ 40 Glycerine —_..__ =. 50
selling numbers of Party Goods for Hal- Dee @ 23 pba ti Seadas ee Hops 2. 95
lowe’en. Paris Green ___. 22 $2 @oniaste aa. . 20@ 26 aoe a a-2----- : sgt °
EACH BOX CONTAINS: Valerian, powd... @100 Lead Acetate  20@ 20
Retail Leaves Mace, powdered. Gi 60
25 Large Cut-Outa, 5c _. 1.25 Buehy oo @1 60 ’
12 Tucked Streamers, 10c ___-_----- 1.20 Buchu, powdered @1 10 ; Seeds a -------- 7 50@8 00
12 Decorative Borders, 10c ___------ 1.20 Sage, Bulk ______ 5@ 30 —— --—------- @ 35 ee” 11 18@11 93
25 Party Invitations, 5c __----------- 1.25 Sage, % loose __ @ 40 nise, powdered 35@ 40 ae = ca 88 30
5 Boxes Decorations for Ices, 25c __ 1.25 Sage, powdered. @ 35 Bird, 1s -------. 13@ 17 Nux Vomica, pow. 15@ 25
27 Folder Seals Asst., 10c __-------~ 2.70 Senna, Alex. -... 50@ 15 ao “Bo. bo, we o tain wae pow 45@ 65
12 Silhouettes Streamers, 10c  ------ 1.20 Senna, Tinn. pow. og 85 usta 0 ieee = rp “ pw. oo. S
21 Folder Cut-Outs, 10c ------------ 2.10 Uva Ural ______ 0D 25 eau a Nn ------ “ ; = g 35 pt me urgudry 7 7
6 Table Covers, 25c¢ __--__---------- 1.50 Dill er pow. ta @ Gc co z
ee ee bp oll Fennell _.-.-- 25@ 40 Rochelle Salts -. 31@ 40
12 Party Caps, Asst., 10¢ __----_----- 1.20 . oo a6 sto "sae
6 Envelopes Napkins, 15c _-__--_~-- 90 Almonds, Bitter, a wel oe li@ 22
ee Se —--——- ~~ oe Be 1 HOT TE voenugreek, pwd. 15@ 36 Seldlits Mixture. 20@- 40
All Assorted Designe. $17.25 ean Hane al 8@ 15 Soap, green _... 15@ 30
ee er te ee sweat 1" To ae. a Gea. eS
Cut-Outs 6 to 10 in. Diameter, Streamers 10 ft. long, 1%4 in. wide; Boxes for Ices 12 true ea 1 50@1 380 Mustard, yellow 17@ 26 Soap, white castile
in. Box, Table Covers 61x84 in., 18 Napkins in Envelope; Decorated Crepe 10 ft. Long, Almonds, Sweet, Mustard, black... 20 25 Case 2
20 in. wide; Borders 10 ft. long, 6%4 in. wide. imitation .... 100@1 25 Poppy ---------- = 1 30 — white castile
Amber, crude -. 1 25@1 60 Quince ------~.~- 1 25@1 60 ess, per bar —. > 60
This Entire Assortment only $11.50 Each Amber, rectified 1 50@1 75 Rape ----------- 15@ 20 Soda Ash -_----- 3@ 10
der f ni ope ; 5009 " cantecer Se 11%@ is Soda, Bal eae 03
BETTER ORDER TODAY. Display them and watch them sell. Some order four or ergamont --__ 76 Sunflower -.-... 11%@ 15 Soda, Sal -.....
Cajeput ___.____ 150@1 75 Worm, American 30@ 40 Spirits Camphor @1 2
ie sepertmonts, pe oes cons 78 Worm, Levant — 6 25@5 40 Sulphur, roll .... 34%@ 10
Castor ao 1 45@1 70 er ane -- aS z
° e Cedar oo 20G. i | | lOc ,.lrttsi st
‘Hazeltine & Perkins Drug Company _ steenié* = i soi & Tinctures Tartar metic 0 fs
Cloves 2... 2 50@2 76 Aconite ~~~... @1 80 Turpentine, Ven. 50@ 175
Cocoanut —__._. S6@ 95 Aloes ._... @1 5¢ Vanilla Ex. pure 1 50@2 00
Manistee MICHIGAN Grand Rapids Cod Liver __.___ 2 00@2 50 Arnica ____-_---- @1 44 Vanilla Ex. pure 3 256@3 60
Groton «20 2 00@2 25 Asafoetida - _--.- @2 28 Zine Sulphate __ 06@ 11

 

 

 

MICHIGAN TRADESMAN

 

GROCERY PRICE

CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders

filled at market prices at

date of purchase.

 

ADVANCED
Remadac Gasoline
Marxwell ttounce Coffee
Lard
Home Cheese
Nite Whole
em iain ete:
AMMONIA Stove
Aretic, 10 o#,, A da, ca. 3 76) Shaker Ae ee . 1 80
Aretic, 16 08, 2 de. om, 400° No, bo .. 2 00
Atretic, 32 0%, 1 d¥ cm, 3.00) ftecrlenn _ 2 60
Qunker, 86, 12 o8, enme 3 Rb Shoe
No, 4-0 sae nw . 2 26
No, 20 tuceocnone 2.00
BUTTER COLOR
Dandelion tcnekecn 200
CANDLES
hiectric Light, 40 Iba, 12.1
Mlumber, 40° Iba, . 13.8
laraffine, 6a wu 14%
Paraffine, 12a co... 14]
WiGking oo 80
‘Tudor, 6a, per box _. 30

 

AXLE GREASE

48, 1 Uh, 4 35
v4, A ib 6 00
10 th patina, per doe, 8 60
16 ib, patia, per dow, 11 6
Yh Vb paila, per dos, 19,16

BAKING POWDERS
Aretico, 7 o8 tumbler 1 a6

Queen Flake, 16 o# , da 2 86
Royal, We, dos gi
Royal, 6 of, do ~ 272
Royal, 12 o8., dos, & 20
Reyal, & tb 31 20

Rocket, 16 of. dos 1 2b

K, ¢. Brand

Ver case
10" alee, ¢€ dos uaa tO
lic mlea, ¢@ slog . 6 60
Bie mise, 4 dos 7 20
Pao alse, 4 dos 9 20
S00 sige, 2 dos 8 80
SG mies, 1 dos BS 8S
10 th wipe, Me dos 6 7%
Freight prepald to Jobbing

point of oase roads,
Terma: 30 days net or 2@
eaah discount if remittance
reacher us within 10 daya
from date of Invetee, Drop
ehipmentia from faetory

BEECNM NUT GRANDS.

ain. i

SL.UING
The Original
Cendensed

3 oe
378

ee, 4 ds. oa
S os.. 3 de. ca

 

BREAKFAST FOOOS

Relloge’s Brands,

 

  

Corn Flakes, Ne 186 2 $8
Cerna Biakea, Nea 124 2S
Cerk Fiakes. No. 102 2 ee
hen, Now 224 3%
Pen, Ne. es 1 76
Rrumbica, No 46 3 Te
tran Flakes. Na. @24 | 35
iran Mekee No S0f 1
Post's Branda,
rape Nuts, 24s $e

Grape-Nuts, ts

 
 
  

TRatant Post No §

Tastant Post Ne $ ae
TRetant Pos . Na 4
Postury Oereal, Ne @ ‘

  

Sag is AO ke ee OF A
s

 

Poste Cetval, Ne. ft re
Pest Toasties. Ite $3
Most Toastiea, fas $s
Posts Bran, tes re
BROOMS

Jewell Fos é
Standart YP 2s im &
Parmey Ps 2k PA $3
Re Fancy - 2h YR Bt
Ry. Fey 2b TR ke &
Tae <<’
Wek. Nea $ 2

BRUSMES
Soret
Sere Reok, &
Sei Rack, © &
Pomtet Herds

oe be me

ee ee

  

CANNED FRUIT
Applea, 3 tb, Standard 1 60
Apples, No. 10 .. @4 60@6 76
Apple Sauce, No. 10 8 00
Apricota, No. 1 1 76@2 00
Apricots, No, 2 3 00
Apricota, No, 3% 3 40@3 90
Apricota, No, 10 8 60@11 00
Blackberries, No. 10) 8 «60
Ulueber'a, No. 2 2 00@2 75
Blue berries, No. 10_. 14 00
Cherries, No, cae 8 45
Cherries, Na, 2 Coa 20
Cherries, Neo, 1 ... 14 00
Loganberrtes, No, 3 .. 3 00
Loganberriea, No, 10 10 00
Peaches, No, 1 1 60@23 10
Peaches, No. 1, sliced 1 26
Peachea, No, 2 2... 3 76
Peaches, No. 3% Mich 2 20
Peaches, 8% Cal. 3 OOG@S 26

Peaches, 10, Mich. .. 8 60
Pineapple, 1 al ..... 1 76
Pineapple, 2 all, ..... 2 60
Prappie, 2 br. al .... 3 40
apple, 2%, all. ...-- 3 a0
Prapple, 2, Of. ..<-- 2 60
Wineapple, 10 cru, .. 9 6A
Pearse, No. 2 ........ 3 16
Pears, No, 2 Jou 200
Plums, No. 2 .. 2 40@2 60
Viurnsa, No, 2% .. 2 90
Raspberries, No. 2 “blk 3 26
Raxspb’s, Red, No. 10 13 60
Rasph’s Black,

Ne. 10 2. 12 00
Rhubarb, No. 10 @ 7O@5
Strawberries, No, 10 12 60

GANNED FISH

Clam Ch'der, 10% oa 35
Ciam Ch, NO. 3 22.205 $e

Clama, Steamed, No, 1
Clama, Minced, No, 1
Finnan Haddile, 10 of
Clam Reuilion, 7 as.
Chicken Haddie, No. 1
Fish Flakes, small ..
Cod Fish Cake, 10 of,

aed 0 cs 00 01 01 0 00 00 is be 5 60 90 00 09 80 80 >

 

Cove Oystera, 6 of . 6s
Lohater, Neo \,. Star
Shrimp, 1, wet ...... 23
Sarn’’s. \& O11 Ney 1
Santines, \ OF, K less se
Sardines, \ Smoked v3
~ ron, Warrens, 8 Se
. Red Alaska Be)
Med. Alaska SS
mon, Pink Alaska $3
mii . Tra. Me. ea. LORS
mii Ika... . A 33
mii Cal 1 Ss@i Se
ut Altbooore .. 3
Tuna. MS Curtis, doa 2 3e
Tuna. %s, Curtis. dow. 3 &
Tuna, is. Curtis, dos, T 0e
CANNED MEAT
Bacon, Med, Beechnut 3 #
Bacon, Lee. Beechnut 2
Reef, Na 3, Carned _. 3 1
weet, No. 1. Reast —... i
reef, No. 254, Qua. si 1 SB
Beef, $% as. Qua. aii. ;
3 Qua. mi. 3 35

Brant, ai.

   

SO AG OF 1b AG TH et 8 OH
z

DECLINED

ooo ee

Baked Beans

Campbells, le free 6 .. 1 16
Quaker, 18 of. <a | oe
Fremont, No. 2 ...... 110
unider, NO. 1 cia | OP
Snider, NO. 2. ccosunn 2 BD
Van Camp, amall —-- 86
Van Camp, Med.  .... 1 16

CANNED VEGETABLES.

Asparagus.
No. 1, Green tps .. 3 76
No, 2%, Large Green 4 60

W. Beans, cut 2 1 45@1 76
1, Beane, 10 sua 7 60
Green Beans, 28 1 sos 26
Green Beans, 10s .. @7 60
lL. Beans, 2 gr. 1 36@2 66
Lima Beans, 2s,Soaked 1 16
Ked Kid, No. 2 i

Beets, No, 2, wh. 1 T6@2 40
Beets, No, 2, cut 1 10@1 8
Beets, No. 3, cut ... 1 60
Corn, No. 2, stan. — 1 10
Corn, Ex. stan. No. 3 1 86
Corn, No, 2, Fan, 1 80@2 36
Corn, No, 10 .. 8 00@10 7
liominy, No .3 1 00@1 16
Okra, No. 2, whole _. 3 0@
Okra, No, 3, cut _ 1 6
Dehydrated Veg, Soup = 80
Dehydrated Potatoes, 1b. 46
Mushrooms, Hotels .. 85
Mushrooms, Choice, 8 os. 40

Mushrooms, Sur Ktra_ 60
Peas, No, 3, B. J. .... 1 @
Peas, No. 3, Sift,

CORR cise 8b
Peas, No. 2, Ex. Sift

& J. on. oe
Peas, ex. Fine, ‘French 26
Pumpkin, No. 8 1 86@1 6¢@

Pumpkin, No. 10 4 00@4 76
Pimentos, \, each R@lé
Pimentoes, %, each . 27
Sw't Potatoes, No. 2% 3 25
Sauerkraut, No.3
Suceotash, No, 2
Suceetash, No, 3, glass 2 80
Spinach, No. 1

Spnach, No. 2...
Spinach, No. 3...
Spinach, No.
Tomatoes, No, 2
Tomatoes, No. 3,
Tomatoes, No, 10. 8

CATSUP,

Small ....-.--. 1

Lily of Valley, 14 on... 2 60

Lily of Valley, %@ pint 1 Td

Paramount, 24, 8s : 40
3

3-nut,

Paramount, 24, 16s _. 2 3
Paramount, Cal.
Sniders, S$ o.
Sniders,
Quaker, §
Quaker, 1
Quaker, 14 oz,
Quaker, Galion Glass 13
Quaker, Gallon Tin .. 8

et bd nt OO nO
S22ERRaS

CHILI SAUCE

Ie oR.
fer. & OB.
Vatiey, §

 

3e

Lilly

Lally Valley,

BY

OYSTER COCKTAIL.
Saiders, 16 oz. ........ 8
Suiters, S as. 3

CHEESE.
Rog wefort
raft
Kraft,

Py

small Neme
a cn
sal
~ oe small
Regrefert. eam tins
Camembert. am. tics

“ Says Dashes

   

 

“tins

ee ED bt et pee et
PERSASS

 

”
‘
‘
i
i
i
i
;
t
i
) 3

as
ad

 

CeMEWING GUM
AGams: Black Jack —...
A@ams Booedberry ....
A@azvs Dewtere __
AGars Cab? Froit
ae

BAR

Beeman’s Pepsin —-_..-- 66
Beechnut Wintergreen_ 70
Beechnut Peppermint — 70
Beechnut Spearmint -.. 70
Doublemint _.-.-.------ 65
Peppermint, Wrigleys __ 65

Spearmint, Wregileys __ 65

guicy Fruit. ............ 65

Wrigiey’s F-K ._.....- 65

PG serene mkoceew 65

TORRID occ cu cle coe 65
COCOA.

Droste’s Dutch, 1 Ib... 8
Droste’'s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2
Droste's Dutch, 6 Ib. 60

Chocolate Apples ___. 4 50
Pastelles, No. 1 12 60
Pastelles, % Ib. ....-- 6 60
Pains De Cafe __---_ 3 00
Droste's Bars, 1 doz. 2 00
Delft Pastelles __---- 2 15
1 Ib. Rose Tin Bon

BOO (45.5. 18 00
7 oz. Rose Tin Bon

monk... 9 00
13 oz, ‘Gone De Cara-

Oe fcc 13 20
12 oz. Rosaces  __---- 10 80
% Ib. Rosaces __---- 7 80
% Ib. Pastelles __---- 3 40

Langues De Chats _. 4 80

CHOCOLATE.

Baker, Caracas, 48  _.-. 37
Baker, Caracas, \s __-. 35

COCOANUT
Dunham's
15 Ib. case, %s and Ks 48
15 th, case, US ...-.-.- 47
15 ib. canes, GO -..---... 46

CLOTHES LINE.

Hemp, 60 ft. _... 2 00@2 25
Twisted Cotton,

= tt |... 50@4 00
Braided, 50 ft. -._---- 2 26
Sash Cord __.. 3 50@4 00

 

HUME GROCER CO.

RO45T ERS

 

COFFEE ROASTED
1 ib. Package

Mace 2... $3
CARED nce ——
eee oo 3s
ere fo 36
Morton House —...... 43
TO ee 33
nore: (nue 2... 37
McLaughiin’s Kept-Fresh
Vaccum packed. Always
fresh. Cemplete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.
Maxwell House Coffee.
: wins 46

tims 1 36

Coffee Extracts

a. 2. par ee... 12
Frank's 50 pkgs. _. 4 25
Hummel’s 88 1 Ib.

CONDENSED ahaa

MILK COMPOUND

Hebe, Tall, 4 dos —.
Hebde, Baby. $ do. _.

 

uaker, 4 Se
st er 4 7O
TARE & To
Carnath S$ 18
Carn vy. & OS
0 aR HS t8
uy fe. & &
=m ral & &
Erery Day, Baby .... 4 9
Pet. Tall nn & 3
et. Baby, 3 on. —...... & @
pordem'’s Tat ........ § 16
Doreen’ s Bel nndesemaiens ae ae
Yan Came. Tall _.... <¢ 9
ven Cue. Gaby ... 3 %

CIGARS

G. J. Johnson's Brand
G. J. Johnson Cigar,

TO 75
Worden Grocer Co, Brands
Master Piece, 50 Tin_ 35 00
Masterp’ce, 10, Perf. 70 00
Masterp’ce, 10, Spec. 70 00
Mas'’p., 2 for 25, Apollo95 00
In Betweens, 5 for 25 37 50
Canadian Club ~-.--- 35 00
TAttie Tem __....____ 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac ____ 75 00
Webster Knickbocker 95 00
Webster Belmont_. 110 00
Webster St. Reges 125 00

Bering Apollos _... 95 00
Bering Palmitas —-. 116 00
Bering Delioses __-. 120 00

Bering Favorita __.. 135 00
Bering Albas -__-_- 150 00

CONFECTIONERY
Stick Candy Pails
Standard .... 3. 16

Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20

Mixed Candy

Kindergarten  __..___--- 17
Leager 14
i. OF — ae
French Creams  -------- 16
Paris Creams —_........._ 17
Grecere 2.0 a ae
Fancy Chocolates
5 lb. Boxes

Bittersweets, Ass’ted 1 756
Choc Marshmallow ~ 1 70
Milk Chocolate A A oe

Nibble Sticks -...-_- 1 85
No. 12, Choc., Light — 1 65
Chocolate Nut Rolls — 1 85

Magnolia Choc -..--.. 1 25

Gum Drops Pails
Ae —- Ae
Champion Gums --.-- — 16
Challenge Gums ----- a oe
Pavarte o.oo 19
Superior, Boxes __..---- 23

Lozenges Pails

A. A. Pep. Lozenges 17
A. A. Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts --..---. 19
Malted Milk Lozenges 21

Hard Goods Pails
Lemon Drops -_------. 18
OQ. F. Horehound dps. rr
Anise Squares - _--~.--
Peanut Squares -_--_. ae
Horehound Tablets __-. 18

Cough Drops Bxs
Puan s 2. 1 36
Smith Brook 1 60

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart. 86

4 oz. pkg., 48s, case 3 40
Speclaities

Want Fuad .....~ 23

Pineapple Fudge --- .-- 22

Italian Bon Bons —_... 17

Banquet Cream Mints_ 28

Silver King M.Mallows 1 35
Bar Goods

Walnut Sundae, 24, Sc 80
Neapolitan, 24, Be .....- 80
Mich. Sugar Ca., 24, be 8@
Pal O Mine, 24, 5c ... 80
Maity Milkies, 24. 6c .. 80
Bo-Ka-To-Ka, 24, 5c __ 80

COUPON BOOKS

5@ Eeonomic grade 3% 60
100 Beonomic grade 4 60
500 Economic grade 3¢ 00
1000 Beonomic grade 37 60

Where 1,000 books are

ordered at a time, special-
ly printed front cover ts
furnished without charge.

CREAM OF TARTAR

Sm: bore ...........4 8s
ORIED FRUITS
Apples
N. ¥. Foy., 6@ Ib box 15%
N. Y¥. Fey., 14 of, pkg. 16
Apricots
Evaporated, Choice .. 28
Bvaporated, Fancy .. &3
Braporated, Slabe _. 26
Citren
SO OR. DOH cece nn om

 

Currants
Packages, 14 oz. ~.__-. 19
Greek, Bulk, Ib. 22... 19

Dates
Dromedary, 36s --.. 6 75

Peaches
Evap. Choice ....-... 31
Evap. Ex. Fancy, P. P. 30

Peel

Lemon, American -.... 30
Urange, American -... 30

Raisins

Seeded, bulk

Thompson’ s s'dles blk O%
Thompson's seedless,

15 oz.

Seeded, 15 oz.

California Prunes
90@100, » lb. boxes__@07%

60@70, 25 lb. boxes__@10%
50@60, =e lb. boxes._@11
40@50, 25 lb. boxes__@12
30@40, 25 lb. boxes_.@15
20@30, 25 lb. boxes__@21

FARINACEOUS GOODS

Beans
Med. Hand Picked -. 07%
al Timas ...- 7 -. ug
Brown, Swedish -----_ 07
Hed Migney 2... 07%
Farina
24 packages -__----- 2 50
Bulk, per 100 Ibs. ---- 06%
Hominy
Pearl, 100 Ib. sacks -- 3 6u
Macaronl

Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

Bulk Goods

Hibow, 20 ib. 8
igg Noodle, 10 Ibs. — 16

Pearl Barley
“Nester 4 00
eee 7 ov
Barley Grits ~--------- 5 Ov

Peas
Scoteh, ib. oo Bh
Split, lb. yellow -.--. 08
Split green: ______ _ 0

Sage
Bast india <8... 10
Tapioca
Pearl, 100 lb. sacks __ 09

Minute, 8 oz., 3 doz 4 05
Dromedary Instant  -. 3 60

FLAVORING EXTRACTS

JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

Same Price

 

% on. 1 2
1% ox. £ 8
2% oz. 3 20
3 oz. 4 50
2 oz. 2 60
4 oz. §& 00
s oz, 3 00
16 oz. 15 00
2% Ounce
Taper Bottle
50 Years Standard
Jiffy Puneh
3 doz. Carton _ in
Assorted flavors,
FLOUR
V. C. Milling Co. Brands
ay Wate oe 90
Harvest Queen ______ § &¢6

Yes Ma'am Graham,
50s

cninnitennnniraienapinen Oo Oe

FRUIT CANS
F. O. B. Grand Rapids

Mason
meu pet —_ -.
oe Dt
ne deere 2. — 2 ae
alt eelion ae 26

ideal Glass Top.

Half pint
One pint
One Quart
Half gallon

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October 5, 1927 MICHIGAN TRADESMAN 29
* } o GELATINE PARIS GREEN Pork Black Silk Paste, doz. 1 25 WASHING POWDERS
‘ hisht bogs 22 15 Enameline Paste, doz. 135 Bon Ami Pd, 3 dz. bx 3 75
4 Medium hogs ______-- 15  Enameline Liquid, dz. 135 Bon Ami Cake, 3 dz. 3 25 Tr Fig etsy
Heavy hoses 2000s 14 i 4, Elquid, per doz. 140 prio 85
a Med: 2 2 . eet doz. a : = Climaline, 4 doz. ___. 4 20 Unequalled for
¢ Be nS 24 ising Sun, per doz. Grandma, 100, 5c -_-. 4 00
Shoulders .2. 0 18 654 Stove Enamel, dz. 280 Grandma, 24 Large _. 3 80 Stimulating and
Sparerps 2 16 Vulcanol. No. 5, doz. 95 Gold Dust, 100s ____. 4 00 Speeding Up
Neck bones — 06 Vulcanol, No. 10, doz. 135 Gold Dust, 12 Large 3 20 ; aaa SPs
‘i- Trimmings ----- 15 _ Stovoil, per doz. ---- 300 Golden Rod, 24 _----. 4 25
dine, 2 d04, 4 50
¢ 5, : . 3 60 Obtainable from Your _
PROVISIONS SALT Fu ae iia 2 15 Wholesale Grocer
Barreled Pork Colonial, 24, 2 lb. ___. 95 Old Dutch Clean. 4 dz 3 40
4 “a » ( Clear Back __ 25 00@28 00 Colonial, 36-1% __-__ 1 25 Octagon, 96s ----_--- 3 90 Zion Institutions & Industries
26 oz., 1 doz. case —_ 6 00 ‘ Short Cut Clear26 00@29 00 Colonial, Iodized, 24-2 200 Rinso, 40s -_--------- 3 20 PET te eet tag
3% oz., 4 doz. case. 3 66 wae _ _ Ory Sait Meats” Moca No 1 Bile, __ 2q@ Hines, Ms 5 25 Poca
? One doz. free with 5 cases, pa DS Bellies __ 18-20@18-19 co Ee Os 100 re 4 o Spee No More, 100, 10 on
| q Jell-O. 8 dog.) 2 85 . armer Spec., 7 fs Se aa :
< 7 Minute, 3 doz. -------- 405 94 i oa ee Brand : Lard . Packers Meat, 50 lb. 57 Rub No More, 20 Lg. 4 00 5
3 ’ Plymouth, White .. 155 § oe 3 do in case. Pure in tierces __ id Crushed Rock for ice Spotless Cleanser, 48, L TEA
: 34 2 5b ’ payin 60 Ib. tubs ____advance LA cream, 100 lb., each 75 20 Om 3 85
quaker, OZ ------ 15 tb. patie , hs Ge eis
50 Ib. tubs ___.advance % Butter Salt, 280 lb. bbl. 4 24 Sani Flush, 1 doz. —. 2 25 Japan
25 Ib. pails -------~---- 20 th. pails _ _sdvance % Biock, 66 Ib. ao 6Sapolig. 3 doz, $16 Media) 2 27@33
é . JELLY AND PRESERVES 10 ah pails _._._.advance % Baker Salt, 280 Ib. bbl. 4.10 Soapine, ge ao : bo Chotea 22 _. 37@46
| 5 lb. pails _.___-advance 1 ¥4, 10 Ib., per bale ____ 2 45 Snowboy, a Oz. Raney = mee
Schaal _ a cat PETROLEUM PRODUC%s 3 Ib. pails ____advance 1 35, 4 Ib., nar Bele... 26a Smowboy, 26 Barge 488 No. | Nibbs |
7 6 ae A . aes 95 Iron Barrels Compound tierces _. 144% 50, 3 Ib., per bale ____ 2 85 Speedee, 3 doz. -___-- 720 1 th phe Sifting 3
| Pure, 6 oz., Asst., doz. 20 Perfection Kerosine -- 13.6 Compound, tubs ____. 15 28 1b. bags, Table __ 42 Sumnbrite, 72 doz. --. 4 00
_ oe wurmeye, 16 U4, OZ. Red Crown Gasoline, ) i Wyandotte, 48 ______ 4 75 : Gunpowder
1 Old Hickcory, Smoked, OF
i Mank Wagon oo) 11 Sausages . 6-10 th. 4 50 2 Choice ---------------- - 40
JELLY GLASSES Solite Gasoline|_..__.. 14. ‘Bologna ..) 160 SPICES Pa 47
i 37 Above without tax iver 2 ee 65 Whole Spices Ceylon
: [ow ee - Gas Machine Gasoline 37.1 Frankfort ee 20 Allspice, Jamaica @26 Pekoe, wieaia 57
r OLEOMARGARINE - M. & ©. Naphtha 19:6 Pork ____ 18@z0 Eloves eee ak ae
Capitol Cylinder $0.1 Veal oe 19 ae oa. @22 _ English Breakfast
Van Westenbrugge Brands ee vaca =a oe no Jellied _____- 35 Cassia, 5c pkg., doz. @40 cca moe =
Carload Distributor ee : oe on eese 18 Ginger, African -_--~- @19  Gongou, Fancy __.. 42@43
Ginger, Cochin 2. @25 <a Seo
e Seeker Meats Mace, Penang  ___--- 1 20 Oolong
arine Hams, Cer., 14-16 lb. 23@24 Mixed. No. I @:. Medium 2 ae
are Cert, Skinned Mixed. 5c pkgs., doz. @45 Cneiee: 2 45
‘ 6-18 Ib _. 23024 Nutmegs, 70@90 _. @5S Raney 2 50
Ham, dried beef _ Nutmegs, 105-1 10. @52
Iron Barrels Knuckles _- @35 Pepper, Black @46 TWINE
Light -----_-.________ 65.1 California Hams __ @173%% | a Cotton, 3 ply cone 10
a an eeee nnn nnnn- ap Picnic Boiled a 7 Pure Ground in Bulk Cotton, 3 ply pails __.. 42
. Nucoa, 1 Ib. ---------- 21 jc ae ee ae ----- 20 @22 \llspice, Jamaica ___. @30 Woel, 6 ply ------------ 18
oe eee Oe ate bas 65.1 Minced Hams @17 Co ae per VINEGAR
Polarine ‘‘F’’ —-..--_- 65.1 Bacon 4 soa 24 @36 Circe Caan ce as Cider, 40 Grain 22
’, Transmission Oil ~... 65.1 ° ee : ringer, COrkKin —-~--~~ @s Ger, Sy rain ----—--- ae
Wilson & Co.’s Brands Finol, 4 oz. cans, doz. 1 50 Per case, 24, 2 Ibs. .. 2 40 WEMStARG @32 White Wine, 80 grain__ 26
; Oleo ’ : , Beef Five case lots - ---- 230 Wace Penance 134 White Wine, 40 grain__ 20
Finol, 8 oz. cans, doz. 2 25 Boneless, rump 28 00@30 00 Iodized, 24, 2 Ib ‘oe... 4. CF i  eupecer
coved ea 24 Parowax, 100 lb. __-. 9.3 p ay p Me Coneces aa. Sg etary Pepper, Black ______._ @50 WICKING
| ne ee a ts Parowax. 40, 1 Ib. .. 9.6 “U™»P new -- 29 00@32 00 Nutmess @oz
Soest Roll 22 19 Parowax, 20, 1 lb. —. 9.7 RICE Pepper, White __.._._. @75 ae , r a | =
4 2 Pepper, Cayenne _.._. @35 a a eS ae °
| t = » MATCHES Poe fo oe 06% Paprika, Spanish _ @52 ag «, per gross ---- : a
i aney Head _......._. No. 3, per gross ...._ 3
: Swan. 144 000 4 75 Hroken |... 03% Peerless Rolls, per doz. 90
| @ Diamond, 144 box’ -_-- 6 00 : Seasoning Rochester, No. 2, doz. 50
‘ > Senrcmlight, 144 ger ‘ “ ROLLED OATS a Pore ie 2] = Rochester, No. 3, doz. 2 00
hio Re a x42 Silve 2 Péelery Salt, 3 of ____ Rayo, per doz. _..__. 75
Ohio Blue Tip, 144 box 6 00 ae ae an a 90
Ohio Blue Tip, 720-1c 4 50 Qisuer, 8 Heda an (nn Si 1 35 WOODENWARE
Blue Seal, 144 --_-_- 5 60 Quaker, 12s Family __ 2 70 Garlic _--_-__-----__-- 1 385 Baskets
. Reliable, 144 -------- 4 35 Mothers, 12s, M’num 3 25 Ponelty, 3% oz. ---- 325  Bushels, narrow band,
Peteral, 44 5 80 Nedrow, 12s, China __ 3 25 ore ouanet 1S Wie baggies 75
2 Sacks, 90 Ib. Jute _. 3 35 pla gg ap ------- a Bushels, narrow band,
@ > Safety Matches Sacks. 90 Ib. Cotton __ 3 40 eta oe wood handles ____-. 1 80
= . 9 ue ARS 1 oz. -------. Market, drop handle. 90
: Quaker, 5 gro. case__ 4 25 Thyme, 1 oz 90 :
‘ RUSKS Pameric oa lhl Ce ees single handle. 95
MoLAssES Holland Burke Co. Market, extra “10
Molasses in Cans ‘ Brand STARCH Splint, medium ___._- 7 50
i : Semdac, 12 qt. cans 2 75 18 roll packages _____ 2 30 Sty a ee
. é Dove, 36, 2 lb. Wh. L. 5 60 Gamndac. 12 at. cans 4.65 86 fell pachapes 450 Splint, small 6 50
Dove, 24, 2% Ib Wh. L. 5 20 PICKLES 36 carton packages __ 5 20 Corn Churns
Dove, 36, 2 lb. Black 4 30 18 carton packages __ 2 65 ee * Ibs: _ uA Barrel, 5 gal., each __ 2 40
: : owdered, bags __._ Barrel, 10 gal., each... 2 55
, f 4 Dove, 24, 2% lb. Black 3 90 : Mean a, “i SALERATUS SOAP Argo, 48, 1 Ib. pkes. 360 3% to 6 gal. per gal 16
I Dave © 10 He Wine 1. 4 eh 68 eaten 408 count -— * * Arm and Hammer _ 2 76 Am- Family, 100 box 639 Cream, 48-1 ____-.___ 4 80 .
i Palmetto, 24, 2% Ib. 6 75 7 Crystal White, 100 __ 3 85 Quaker, 40-1 _________ 07% Pails
' ae SAL SODA Export, 100 box __-__. 4 00 1c ot See ee
: f NUTS—Whol 16 Gallon, 3300 on 1G Cieuinted, Eee. 1 Die Teck, 608 a heyy 1) qt. Galvanized _2__ 3 25
: —Whole feu ae “9 09 Granulated, 60 Ibs. cs. 160 Fels Naptha, 100 box 5 60 Argo. 48, 1 Ib. pkgs. 360 9 Gt mincing Gal 1m B 0
Almonds, Tarragona__ 27 i Granulated, 36 2% Ib. Flake White, 10 box 380 Argo, 12, 3 Ib. pkgs. 296 9 Gt Tin Dairy 4 00
, Brazil, New 27 . i packages .-.._2| 940 Grdma White Na. 10s 3 85 Argo, 8, 5 Ib. pkes. ._ 2 35 ae ae
] Fancy Mixed _.------ 23 2 Dill Pickles ae Swift Classic, 100 box 4 40 Silver Gloss, 48, Is -. 11% Traps
) ‘ . Filberts. Sicily __..__ 22 Gal. 40 to Tin, doz. -- 8 25 COD FISH 20 Mule Borax, 100 bx 765 Elastic, 64 pkgs. ____ 5 35 Mouse, Wood, 4 holes. 60
New York New 1926 __ 33 Middles (oa 16% Wool, 100 box _____. G&G Tiger 48-5 SE C8 Mouse, wood, 6 holes. 70
) Peanuts, Vir. roasted 12% PIPES Tablets, % lb. Pure __ 19% Jap Rose, 100 box _..7 85 Tiger, 50 Ibs. __-____- 06 Mouse, tin, 5 holes __ 65
} Peanuts, Jumbo, rstd. 13 0 GOeg 1 40 Pairy, 100 box _..._ 4 00 Mat woog ...... 1 00
; Cob, 3 doz. in bx. 1 00@1 2 : » Al
‘i ~ Peanuts, Jumbo, std. 14% Wood boxes, Pure __ 29% Palm Olive, 144 box "7 00 CORN SYRUP Rat. spring 1 00
Pecans, 3 star _____- 20 Whole Cod = ... 11% Bava, 100 bo __..... 4 90 Mouse, spring .______ 30
hiciresaiy — oe = PLAYING CARDS sree Octagon; £20 -... 5 00 Corn Tubs
Pecans, ammoth  _. 5 Battle Axe, per doz. 2 75 Pummo, 100 box -.-. 4 85 I 7; ‘ ee Loa
Walnuts, California __ 38 Bicvele 22000 te 4 75 Holland Herring Sweetheart, 100 box — 3 70 ae Karo, Na. sm — 3 2 Large Galvanized -... 8 75
ue Karo, No. 5, 1 dz. 3 33 Medium Galvanized _. 7 50
vo yy Mixed, Keys) _115 Grandpa Tar, 50 sm. 2 10 Blue Karo, No. 10 313 Small Galvanized 6 75
| Salted Peanuts Mied, half bbls 950 Grandpa Tar, 50 Ige. 3 50 poe fe Ts. cai : Ta
a POTASH . . <<-- Red Karo, No. 1% -. 2 70
Raney, No, fb 16 Mixed, bbls 17 09 Quaker Hardwater Red K Wo & tan att Washboards
Babbitt’s, 2 doz. --_. 275 Mitkers, Kegs 125 _ Cocoa, 72s, box _.-. 285 ptt ea a a ca Gee — 5 50
Shelled ate oe eee eT *" Brass, single -_------ 6 00
- * 7 Milkers, bbis. ______ 1 Trilby Soap, 100, 10¢ 7 : Glass, single 9 6 00
ose Soa | <7 eet eet KKKK.N 19 Williams Barber Bar, 9s 50 Imit. Maple Flavor Double Peerless ____. 8 50
‘ Peanuts, Spanish, orway _. 50 Fe = 6 alae . : ,
t 125 lb. bag 121 8 lb. pails 149 Williams Mug, per doz. 48 Orange, No. 1%, 2 dz. 315 Single Peerless __---_ 7 50
: Filberts" WES ----- oe o Beef Gat Bunch (000 1 66 Orange, No. 5, 1 do. 4 41 Northern Queen _____ 5 60
3 ee 1 05 Top Steers & Heif. __ 22. Ronen. 19 th. boxes 16 CLEANSERS Orange, No. IG ____. So). Waiversal 2 7 25
& Woes 78 Good St’rs & H’f. 154%@19 7
. f Se nen Med. Steers & Heif. 18 Lake Herring Maple. | Wood Bowls
MINCE MEAT Com. Steers & Heif. 15@16 % bbl., 100 Ibs. __-___ 6 50 Green Label Karo cn 9 00
= ct : : a , S 5 in. URE
None Such, 4 doz. -__ 6 47 Mackerel P Green Label Karo __ 519 47 in. Butter 18 00
a i oe ag gi a a Se oe ‘Tubs, 100 Ib. fney fat 24 60 7 Maple and Cane 1 EE 6
a ei a bee a. ; - s Mayflower, per gal. __155 |= WRAPPING PAPER
OLIVES Goad 2 20 ; . zl deo Fibre, Manila, white_ 05%
Pete 6 onl Wee... 10 60. «=Medfum _____-.______ 18 White Fish a ce 7 No. 1 Fibre ~--------- 08
77 x Quart Jars, dozen -- 7 00 Med. Fancy, 100 Ib. 13 00 | ee be ee Te eee
i Bulk, 2 gal. keg ---- 4 50 ' 3 5 Fee Welchs, per gal. 310 «Kraft (no pecc nce n tees 07%
| Pint, Jars, dozen ____ 4 00 Lamb : = ined dauoes Kraft Stripe ---------- 09%
; 4 oz. Jar, plain, doz. 1 35 Spring bamb | 2b SHOE BLACKENING
GR 5% oz. Jar, pl., doz. 1 60 TOO 23 2 in 1, Paste, doz. __ 1 35 | ont Lea & Perrin, large__ 6 00 YEAST CAKE
; 8% oz. Jar, plain, doz. 2 35 Medium -----________.__ 22 E. Z. Combination, dz. 1 35 ea & Perrin, small..3 35 Magic, 3 doz __._..._ 2 70
4 20 oz, Jar, Pl. do._. 4 25 Poor 3) 620 Dri-Root. doz 2 2 00 5 Pepper 22 LG@ Sumlieht. 3 dow 270
i 3 oz. Jar, Stu., doz. 1 35 Bicbye Dor 1 35 Royal Mint 2. = 240 Sunlight, 1% doz. .. 1 36
e 6 oz. Jar, stuffed, dz. 2 50 Shinola, doz. _________ 90 ‘obaseo, 2 92. 425 Yeast Foam, 3 doz. __ 2 70
. 9 oz. Jar, stuffed, doz. 3 50 Mutton Sho You, 9 oz., doz. 2 70 Yeast Foam, 1% doz. 1 35
: - - Jar, Stuffed, Geoq: 2.0 18 STOVE POLISH A) lasge 2-0 5 20
fa ea 4 60@4 7% Medium —..__.__....._ 16 SBlackine, per dos. Aol, ema 2 3 15 YEAST—COMPRESSED

20" Jar, atuffed dz. 799 Poor ~-----~-ewneee--- 13 Black Silk Liquid, as, i _ 89 can cases, $4.80 per cas Caper, 3 0%. .--<.-»-~= 3 30 Fleischmann, per dos.

 

 

  

30

 

Uncle Jimmy’s Most Interesting Sale.

It had been one of those glorious
spring days that the poets rave about.
As I made my towns, the deep green
of the woods and pastures, the giant
checkerboard of living fields of green,
in wheat and oats, and brown or black
in listed corn, the red roses nodding
to us by the side of the road, all wove
a spell about one, and made one glad
to be alive. Kansas in springtime—
nature most beautiful.

In due time I arrived at Uncle Jim-
my’s and after the usual setting up
order and going over the catalogue
again to be sure we'd got it all down,
we visited awhile, as it was too late
to see any other dealers in the next
town, where I usually put up for the
night.

I’d noticed something about “one’s
most interesting sale” in a magazine,
and as the item recurred to me, I men-
tioned it to him with the query, “Uncle
Jimmy, what was your most interesting
sale?”

Uncle Jimmy sat down in his easy
chair, ran his hand through his gray-
ing shock of hair, lit his pipe, and re-
plied, “Well now, most all sales are
interesting in one way or another if
you know your customers, and some-
times they get mighty interesting be-
fore you get through, if you don’t
know them as well as you think you
do.

“You know, it’s wonderful to sell
things, to sell merchandise that will
bless and benefit your friends and
neighbors. Sometimes I think we don’t
take a high enough view of our pro-
fession, for it is a profession, and the
degree of Master Merchant can not be
acquired by every man by a long shot.

“But now,” he continued, “I’ve had
several that were real interesting one
way and another, but perhaps the one
I'll remember longest was the time
I sold Little Bill Smith a tractor out-
fit.

“One fine day in the war era, when
we were all rich or at least thought we
were, Tom said, ‘Little Bill was round
kinda talking tractor to-day.’

" “Oh, says Tom, “That bunch has

been making some good money; this
two dollar wheat and dollar’n half corn
has put ’em through a flying.
“*Well, maybe so’, says I. ‘but we'll
look it up a little first.’ You see, Bud,
there were three brothers of the tribe
and they never had been figured as
any too good, although they had al-
ways paid me and the general store
man. They were renters on a large
scale and really were bang up good
farmers, had fine teams and as good
crops on the average as anybody, but
they wa’nt popular with their ‘neigh-
bors and their neighbors round about
were the salt of the earth.

“You know, Bud, I’ve been around
about quite a bit and some way or
other I’ve always had good neighbors,
and I just can’t help being a little bit
leery of these chaps that dont get
along with the folks that join ’em.

“Well, I went up to the bank and
talked to old Dave and to my mild
surprise old Dave said he believed we
could sell ’m on a safe basis, say five
hundred, when they threshed, which

 

MICHIGAN TRADESMAN

would be before long, and the balance
of fifteen hundred in payments.

“Well, you know how it is in the
small country town. The bank man
usually knows your business better
than you know it yourself. Timmy
Trotabout doesn’t know it, but old
Dave does that Timmy will have that
estate his Dad left him all used up in
five years, six months and three days.
Ed. Stayer doesn’t know it, but old
Dave does that at the age of 50 Ed.
will own two quarters and an eighty
of well improved well stocked land.

“So I sunk my prejudice without a
trace and drove the flivver out to Little
Bill’s, for after all a two thousand
dollar sale isn’t to be sneezed at. The
headed wheat was all in stack and the
corn was fine, so here went.

““Yes,’ said Little Bill, ‘I’ve been
thinking of a plowing outfit, but my
wife objects and so does brother Sam,
and you know brother and me kinda
work together,’ which I later called
to mind. ‘Besides,’ he went on, ‘I like
the Jay Bird better’n your’n anyhow.’

“Plainly he must have a demonstra-
tion, the brother Sam must be con-
vinced, and the good looking young,
black eyed, but somewhat slatternly
wife coaxed into the deal. Well, we
had the demonstration and she went
through fine and Little Bill seemed
satisfied on that score. We visited the
erring brother again he finally capitu-
lated, saying, ‘Well, let the dam fool
buy it if he wants to, it’s really nothing
to me, anyhow.’ All right, two down.

“Wifey wasn’t so easily disposed of,
saying, ‘If this corn burns up, how are
we going to pay for it?’ It happened
the next day. I had business in the
county seat town and ran into Little
Bill's wife and the three small boys, all
looking like scarecrows, as that was
the way they always dressed. Would
they have dinner with me? They would,
and the meal, I imagine, was the best
they'd had for some time.

“Would wifey withdraw her objec-
Wifey did, and the
deal was closed and I sort of patted
yours truly on the back for surmount-

tions to the sale?

ing so many obstacles, but of course
that’s the way real salesmen do it,”
said Uncle Jimmy, “and soon the trac-
tor was roaring back and forth, the
plows turning over the black acres to
a queen’s taste.”

Uncle Jimmy rose, got a drink of
water from the tank labaled “ice wa-
ter,” and said, “But the most interest-
ing part was yet to come. Some way
they didn’t get threshed for a long
time on account of rainy weather,
and the wheat didn’t grade up nor yield
as expected and my five hundred for
another didn’t get
around, and as the outfit was now
second hand I foolishly let them carry
along to the next harvest, although
Old Dave on close questioning admit-
ted they paid him ‘a little.’

“So we fixed up more papers, taking
more security, and the next harvest
things happened. Wifey got tired of
climate, showed some black
and hlue marks to neighbor women,
started a divorce suit. and lit out for
Missouri.

“People who thought they knew said
that Brother Sam, with Brother Jake,

one reason or

Kansas

—the third one — had been off and
bought land. Old Dave, who was usu-
ally lenient, got sore the way things
were going and as he had everything
mortgaged by this time, staged a clean
up sale and as “deflation” had now set
in, the four hundred dollar teams and
high priced impements had gone down
in quality as well as in price, and

brought about one-fourth of their
former value.

“Several thousand dollars in crop
values just evaporated. It seemed

Brother Jake had loaned Sam and Bill
a lot of money too, and who could
dispute the solid and convincing evi-
dence offered? Not I.

“So one fine evening at the close
of a perfect day we trundled our two
thousand sale back to town, looking,
I imagine, somewhat run down and the
worse for wear.

“Still it might have been worse, as
we lost only sixteen hundred and fifty
dollars on the outfit, one hundred for
gas, oil, and repairs, and two dollars
and fifty cents for the feed at the coun-
ty seat. The feed was three dollars,
but you know I had to eat myself, so
I count that off.

“But this cloud also had a silver lin-
ing. I found out, later, that Old Dave
lost more’n I did.” Abner Johns.

—_—__o+ 2. ___
Killing the Anthracite Goose.

So far as the anthracite industry is
concerned, it looks as if the United
Mine Workers were killing the goose
which has been laying eggs for the
miners of hard coal. After making a
careful survey in the anthracite region
a special committee of the Lehighton
Chamber of Commerce reports that
the real reason for poor business in
that section is “that the anthracite
mines are practically idle, some not
operating at all and others but one or
two days a week, which means that
the miners are not earning enough to
feed their families even starvation
rations.”

Of course, the activity of the an-
thracite mines is dependent upon the
demand for hard coal. High wages,
insisted upon by the leaders of the
United Mine Workers, naturally keep
up operating costs and in turn the mar-
ket value of the product of the mines.

Anthracite, due largely to the last
strike, is meeting with severe compe-
tition which it never before experi-
enced. Scarcity of hard coal during
the strike of 1925 opened the door for
the sale of bituminous coal and oil in
markets which had been dominated
largely theretofore by the anthracite
trade. Some resentment against the
strikers was unquestionably aroused
especially in New England, where con-
sumers have largely turned to the use
of soft coal and oil.

But elsewhere, also, anthracite now
meets with keen competition. In the
suburbs of New York and Brooklyn
one householder after another is in-
stalling oil burners and in the city
proper office buildings and _ large
apartment houses are also falling in
line. This means a permanent loss in
anthracite consumption.

If the business men and other resi-
dents of the hard coal regions really
wish to relieve a situation which is
proving to be disastrous to themselves,

October 5, 1927

they might with much logic direct
their efforts towards the production of
anthracite at lower cost. An appeal
by them to the leaders of the United
Mine Workers might be heeded, be-
cause it will be far better for the mine
worker to have steady employment at
a fair wage than to have the scale of
wages so high as to assure work only,
as the committee says, “one or two
days a week.”

The practical solution is for the mine
worker to co-operate with the mine
owner so as to enable anthracite tc
meet competition by a price which will
appeal to all consumers of fuel.

——_»- > —___-

If the company will employ none but
young men _ perhaps it already has
enough old men for all the big jobs.

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-

quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-

tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

SALE—At Du-
7th at 1:00

TRUST MORTGAGE
rand, Michigan, Friday, Oct.

p. m. Auction sale of stock and fixtures
of Brown's 5c and 10c Store. Approxi-
mate value, $4,000. 693

 

FOR SALE—Indian goods, made of gen-
uine buckskin. Short and gauntlet gloves,
beaded and plain. Moccasins, beaded and
plain. Other Indian curios. Harbert Mer-
ecantile Co., Polson, Montana.

FOR RENT—Desirable building for fur-
niture store, 40x130 feet, three stories and

basement. Excellent heating plant and
plumbing. Located in furniture district
and trading center of 110,000 people. Ad-

dress No. 695, c/o Michigan Tradesman.

695
RESTAURANT — For sale or trade.
Good location, up-to-date equipment.
Peter D. Mohrhardt, 251 Michigan, N. E.,

Grand Rapids, Michigan. 696
FOR SALE—Dry goods and grocery
stock located in small town in good farm-
ing country. Excellent roads. Invoice
about $6,500. Other interests. Address

No. 685, c/o Michigan Tradesman. 685
DEPARTMENT STORE FOR SALE—
With $20,000 cash you have an unusual
opportunity to buy a real paying depart-

 

ment store. Live, small town, paved
streets, fine schools, etc. Only general
store. No chain stores. Must be cash.

igan Tradesman.

WANT TO TRADE—80 acres unimprov-
ed land near Ithaca, Mich., for equal
value of dry goods. A chance for some-
one who wants to close out his dry goods
department. Address No. 687, c/o Mich-
igan Tradesman. 687

FOR SALE—Pool and lunch room doing
from seventy to 150 per day. Equipment
practically new; favorable lease; adjoin-
ing best hotel in city. Price $3,500. Im-

No agents. Address No. 686, c/o Mich-
686

mediate possession. G. Hurteau, Alle-
gan, Mich. ae | 690
PAVILLION — Fully-equipped, soda

fountain, boats, canoes, oil station. Could
be made winter resort. Look this over.
W. H. Mills, Greenville, Mich. 691

: For special merchandise sales, or clos-
ing out stocks, employ W. G. Montgom-
ery, 7411 Second Blvd., Detroit, Mich.,
over twenty-three years’ experience, De-
troit Wholesale House references. 692

For Sale—Music shop in Pontiac. Or
will sell lease separately. Write F. M.,
40 So. Saginaw St., Pontiac, Mich. 676

FOR SALE—Meat market on
Street, centrally located, factory town.
Good fixtures. Reason, age. Address J.
K. Jackson, 110 West Allegan St., Otsero,
Mich. 678

main

For Sale—Business property, close in,
west side, Grand Rapids, Mich. Good
location for clothing, shoes, groceries, or
general line. May trade for city prop-
erty. Erickson Bros., 137 Monroe Ave.,
Grand Rapids, Mich. 683

CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
Pay spot cash for clothing and furnish-

ing goods stocks. L. berman, 1250
Burlingame Ave., Detroit, Mich. 666

 

be

 

 

 

 

 

 

by F

 

 

 

 

 

 

October 5, 1927

More Suggestions in Regard To Stove
Selling.
(Continued from page 23)
granite dish and about 200 circulars.

By the time Smith got through
clearing the decks Mrs. Jones was pro-
testing that she was only looking
around, anyway. Oh, yes, she'd likely
come in again. But she didn’t.

It pays to keep the stoves not merely
bright but clear of debris. Give them
a decent chance to sell themselves, or
to help you make the sale.

Victor Lauriston.
——_»+.—___
Direct-Mail Advertisers Waste Mil-
lions.

Direct-mail advertisers of the United
States in the year 1926 wasted, literally
threw away, over $600,000 through the
use of obsolete mailing lists combined
with the failure of the advertisers to
use return cards on their envelopes,
says the Post Office Department.
These figures, however, include only
advertisers who mailed their circulars
under first class postage. A very much
larger amount was lost by advertisers
who used third class postage, but it
cannot, however, be estimated since
a separate record is not kept of unde-
liverable third class matter disposed
of as waste by postmasters.

Undeliverable first class matter all
goes to the dead letter office where
definite records are maintained to show
the quantity of each class of mail re-
ceived and its disposition. Undeliver-
able third class matter is not sent to
the dead letter office, but is disposed
of as waste at post offices of address.

The records of the Post Office De-
partment show that during the year
12,688,567 letters containing circulars
and advertising matter, all mailed as
first class matter, were disposed of as
waste by the dead letter service. Fig-
ured at five cents each to cover the
‘cost of material, printing, labor and
postage, the total amounts to $633,-
428.35. Advertising matter furnished
over 50 per cent. of all the dead letters
handled during the war.

Two reasons may be assigned for at
least 95 per cent. of all these letters
being sent to the dead letter office;
first, incorrect addresses, due to the use
ot obsolete mailing lists, and second,
the use of envelopes without return
cards, both in spite of the Post Office
Department’s constant and urgent ad-
vice to the contrary.

As a result of this situation having
been called to the attention of the
Postmaster General, a campaign has
been inaugurated to persuade direct-
mail advertisers to use return cards
on their envelopes and thus materially
minimize their losses through this
avenue.

One of the arguments put forth by
the department in favor of the use of
return cards on circular mail is that
the return of the non-deliveries, for
which there is no charge for prepaid
first class matter bearing a return re-
quest, would enable the mailer to know
at once how many of his circulars have
been delivered and to eliminate from
his list the incorrect addresses, thereby
avoiding further waste of material,
postage and labor in subsequent mail.
ings,

MICHIGAN TRADESMAN

Further, the returned advertising
matter, often rather expensive, could
be used again if undated and not of a
seasonable nature. It would also en-
able many advertisers to find out how
carelessly their clerks address these
letters—hundreds of thousands of them
are mailed with incomplete addresses,
the name of the addressee, or the post
office or the state having being omit-
ted by the typist.

Last October the Washington Dead
letter office destroyed over 50,000 cir-
culars from one mailing of a large
Eastern firm mailed in non-card enve-
lopes but sealed under first class post-
age. Their waste in one mailing was
not less than $2,500.

Not only are direct-mail advertisers
wasting a great deal of money every
year by using plain envelopes, but the
records of the dead letter office show
that thousands of individuals, corpora-
tions and business firms lose large
sums of good hard cash in this way.
A typical instance came to notice in
the Washington dead letter office a
few days ago. An undeliverable letter
was received containing a draft for
$55,600. It was returned to the mailer
through information made _ availabie
when it was opened, but some one lost
the interest on $55,600 for about fifteen
days, amounting to $139, figured at 6
per. cent.

Out of the 25,000,000-odd dead let-
ters handled last year over 1,000,000
contained valuable enclosures. The
money, drafts, checks and money or-
ders contained in these amounted to
some $5,317,000, and while practically
all the drafts, checks and money or-
ders were eventually returned to the
writers, and all but about $40,000 of
the money, through information found
within the letters, they all lost an aver-
age of fifteen days’ time, which at 6
per cent. interest on the whole amaunt
means a loss of more than $13,290, all
through the use of non-card envelopes.

—_+-.___

The Solid Road Up.
business which has become
important is the result of growth. The
great majority of them had compara-
tively small beginnings. A business,
like a man, is born, and passes through
the stages of infancy, youth, maturity
and old age, provided it does not suc-
cumb to the diseases which seek to
fasten themselves upon it.

Sound and enduring business is of
slow growth, like that of a hardwood
tree. There are, however, mushroom
growths in business, which flourish for
a month or a year and then perish.
There are men predisposed toward
them. They are in and out of this and
that, seeking to harvest big profits in
a short period. But the great majority
of them find in middle age that they
have accumulated little but restless-
ness, instability and discontent.

Every

There is only one safe way for an
industrious, capable man, and that is
the slow and sure growth. It has these
great advantages over transient enter-
prises: It is on a solid road, it builds
security, it has a safe expansion and
its accumulation is on a constantly in-
creasing scale. Just as a man should
become more and more valuable as he
grows older, so a business or a profes-

sion should be a lifetime purpose.
Study the faces of men in any great
city, note the differences in the lines
of those who have grown slowly to
strength in one vocation, and those
who have been constantly shifting
from one hurry-up enterprise to an-
other. They tell the story.

We knew intimately and loved as a
boy a man who accumulated $20,000
in a village drug store. He bought a
little farm and lost money on it. Then
he started a wagon and carriage fac-
tory, after selling his profitable drug
business in opposition to the one he
had sold, with borrowed money. But
he had lost his great opportunity in
that line. He sold his home and moved
West where he became a speculator in
lots in a “boom” town. The boom
collapsed and California lured him. He
started an orange grove which did well
about one season in three, and finally
died without ever reaching the goal
of security. Had he continued his or-
iginal drug business and invested his
annual surplus safely for the thirty
years he was shifting about, he might
easily have been one of the richest
men in his part of the county, with an

annual income from investments of
$6,000.

Instead, his reverses because he
gave up a prosperous business in

which he made money easily, led him
a weary chase during thirty years
among scores of discouragements.
W. G. Sibley.
—_+2+____
Record Butter Imports.

The importation of 24,251,000 pounds
of butter into Germany during July
was the heaviest on record for any
single month and exceeded that of
June by 50 per cent. Within Germany
the season has now advanced to the
point at which there is increasing de-
pendence upon foreign supplies. By
the middle of August there was no ex-
pectation of any further increase in
domestic supplies, and the continued
hot weather was resulting in scarcity,
especially of the finer grades. The
German butter trade paper, Nachrich-
ten fur den Butter and Fettwaren-
handel, of August 11, points out that
as the foreign product began increas-
ingly to be drawn upon to supplement
the domestic output, prices within
Germany became more closely ad-
justed to the world market situation.
The Berlin quotation had advanced
by the middle of August from the
equivalent to the Copenhagen quota-

tion to which it had declined in June |

to about the equivalent of the price of
Danish in London.
77>

To Contest Chain Store Tax.

The $250 a year tax levied by the
recent session of the General Assembly
in Georgia on each unit of every chain
store enterprise operating more than
five units, and over which there was a
very strong contest in the Assembly,
will be attacked in the courts. The
contention is being made that the tax
is unconstitutional on several grounds.
First, that it is class legislation in that
it is not a uniform tax on all similar
business; second, that it is confiscatory
and was so intended by the Assembly.
When the matter was under considera-
tion in the House of Representatives

31

there was no secret that the tax was
designed and originated with a view
to driving certain of the chain stores
out of business because of their com-
petition with “home merchants,” and
that the plan originated with one of
the Atlanta mercantile organizations.
>» __-
A Very Important Word.

Ability is a big word and we are al-
ways talking about it—always talking
about our ability.

Ability accomplishes many things
and often accomplishes the wrong
thing.

Just place before this word, “ability”
the syllables “depend,” and you have
the biggest word that I can think of
in Service—dependability.

In any line of human activity, de-
pendability, of integrity, intelligence,
or industry, is the first thing that you
want to know about a man.

A man of dependability will not
cheat, lie, steal or slack. Neither will
such a man destroy your confidence.

If I were looking around for a big
compliment to hand a man, and he de-
served it, I would stop looking and
simply use this word “dependability.”

——__>+._____
Plenty of Cabbage For Kraut.

There apparently will be no short-
age of long-keeping Danish type cab-
bage. A heavy crop of 361,000 tons is
forecast in seven states, or 24,000 tons
more than last year. Most of the in-
crease is due to enlarged acreage.
Colorado, Michigan and Pennsylvania
expect lighter production than in 1926,
but New York may have a huge crop
of 228,000 tons, Wisconsin about 87,-
000 and Ohio and Minnesota consider-
ably more cabbage than last season.

 

 

HART BRAND
CHOICE or THE LAND

SMALL
BEETS

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.

SAGINAW BRICK CoO.
Saginaw. .

 

 

 

 

 

32

Gabby Gleanings From Grand Rapids.

Grand Rapids, Oct. 4—Collat Bros.
have sold their clothing stock at 200
Monroe avenue to H. M. Brock & Co.,
who conduct a clothing store at 210
Monroe. Harry Brock will manage
the newly purchased stock and Max
Brock will continue to manage the
store at 210 Monroe.

J. J. Berg, who has traveled for Pit-
kin & Brooks for thirteen years, will
celebrate the 35th anniversary of his
marriage at the home of his daughter,
Mrs. R. A. Westrate, 835 Fuller
avenue, to-morrow. The happy couple
will be at home all day to their friends
and acquaintances and in the evening
six children, seven grandchildren and
other relatives will sit down to an an-
niversary dinner. Mr. Berg is a very
hard working and painstaking sales-
deserves the

man and richly success
which has attended his efforts all these
years.

G. J. Johnson is in Butterworth hos-

pital, where he underwent a major op-
eration a few davs ago. He ts rapidly
recovering.

H. C. Boynton, representing the
Columbia Mills, of New York City, is
a new member of Grand Rapids Coun-
cil, having recently moved to Grand
Rapids from Cleveland.

At the dancing party given after the
regular monthly meeting of Grand
Rapids Council, Saturday evening, Oct.

1, an electric coffee percolator was
given away to the one holding the
lucky number. The percolator was

won by W. B. Rodman, one of the in-
vited guests.

E. J. McMillan,- Past Senior Coun-
sellor of Grand Rapids Council, at-
tended the meeting of the Council
Saturday evening, Oct. 1, for the first
time in four vears.

John B. Olney, representing the
American Tvpe Founders Co., of Chi-
cago, just completed a three weeks
trip through the Upper Peninsula by
auto. Mrs. Olney accompanied him.

At the regular monthly meeting of
Grand Rapids Council, Homer R.
Bradfield, general chairman of the
Grand Council convention, held in
Grand Rapids June 9, 10 and 11, was
voted $100 for his untiring efforts in
making the convention the most suc-
cessful one ever held.

Rutledge W. Radcliffe has been ap-
pointed chairman of the publicity com-
mittee to create interest in the next
annual convention ot the Grand Coun-

be held in Petoskey the first

cil to be
week in June, 1928. Mr. Radcliffe

hopes to have a special train for the
detgates and members from Grand
Rapids, Muskegon, Kalamazoo, Battle

Creek, Jackson and Lansing.

Eight new members were taken into
Grand Rapids Council at their regular
October meeting as-follows: Rupert S.
Hallgren, Wm. S. Riggs, Jacob Van
Der Molen, Hermandus G. De Reuter,
John Van Putten, Orin W. Anway,
Leanard H. Dudman and L. B. Bignall.
W. F. Kellogg has been transferred
from Cadillac Council, Detroit, to
Grand Ravids Council.

At the party given by Grand Rapids

Council. Saturday evening, Oct. 1,
Bert Saxton. representing the Voigt
Milling Co., donated a sack of flour

and M. D. Estee, representing the C.
J. Farley Co., donated a pair of silk
hose as prizes. The sack of flour was
won by the wife of one of the repre-
sentatives of the Valley City Milling
Co.

Ernest B. Ghysels, representing Geo.
J. Thompson & Co. in the Kalamazoo
district, has recently moved from
Grand Rapids to Kalamazoo. Grand
Rapids Council is sorry to lose Mr.
Ghysels and wishes him all kinds of
success in his new field. Geo. Jf.
Thompson's offices are in the Burdick
Hotel arcade and Mr. Ghysels would
be pleased to have anv of the boys
visiting Kalamazoo call on him.

Wm. H. Gilleland is taking the first
vacation he has had since he assumed
the management of the Worden Gro-

MICHIGAN TRADESMAN

cer Co., eighteen months ago. He and
the madam are putting in a week at
Pittsburgh.

—_+-____
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Oct. 4—The rain
we have been looking for for the past
six weeks has come—forty-eight hours
of rain and still coming—but as all of
the fairs got by during the delightfully
dry weather we are satisfied to put up
with a wet spell.

Our city commission is considering
the purchase of a large steel roller to
pack the snow during the winter, which
will complete our winter street clean-
ing.

Harvey D. Perkins, the well-known
grocer on Easterday avenue, died at
his home on Tuesday after suffering
patiently for the past three years with
kidney trouble. Mr. Pérkins was of
a cheerful disposition and attentive to
his business until two days before his
demise. He made many warm friends
during his business career, being hon-
est and a hard worker. He is survived
by his widow, a small son and daugh-
ter, his mother and three’ brothers,
who have the sympathy of their many
friends.

Ignorance of the law is no excuse
and knowledge of all of it is impos-
sible. Be cautious and hope to be ar-
rested by a kindly policeman.

J. H. Granville has opened a grocery
and confectionery store at 415 West
Spruce street, opposite the Washing-
ton school house. This is Mr. Gran-
v.lle’s first experience in business. The
location is good and the new venture
promises to be a success.

Mrs. J. Lang has opened a home
bakery on Bingham avenue, near Ann
street, in the store formerly occupied
by Barney Lavalle as a grocery. A
bakery should do much _better at this
place than a grocery, as there are four

 

zrocery stores within a block of the
bakery.
It is a wise man who obeys the

traffic laws here at present, as there
is a long line of violators each morn-
ing to settle with the judge. Most of
the cases are for not keeping on lights
at night when parking. Looks now as
if the officers of the law mean business.

The new filling station on the cor-
Easterday avenue and Ann
street. put up by Anthony Szoccafave
last spring. has been sold to Otto
Donnelly, who will continue the busi-
ness and improve the Jand surround-
ing the station.

ner of

Rickard says that Dempsey is en-
titled to another chance at Tunney.
Just how often does Tunney have to
whip that guy to make people believe
it ? William G. Tapert.
Warns of Dangerous $10 Counterfeit

Bill.

A counterfeit $10 gold certificate, de-
scribed as “dangerous” because not
easily detected, has been found in cir-
culation by agents of the Secret Serv-
ice Division, Department of the Treas-
the chief of the division, W. H.
Moran, announced September 23 jn no-
banks and

ury,

tices circularized to other
handlers of money.

the note
was one-fourth of an inch

shorter than regulation size, and that

Moran said, however, that
nearly

close examination would disclose other

imperfections. Following is descrio-
tion of the certificate:
1922;

number

check
2592;

Ser:es of letter CC :
plate back plate
number 78; H. V. Speelman, Register
of the Treasury; Frank White, Treas-
urer of the United States; portrait of
Michael Hillegas.

face

This is a well executed counterfe’t
printed from etched plates on two
pieces of yery thin paper between

which a few silk threads, coarser than
appear in the genuine, have been dis-
tributed. In the etching process, many
fine lines in the face plate are incom-
plete and the lettering, when subject-
ed to close scrutiny, shows many im-
individual formation
line in the uppey
under the

perfections in
particularly the
border and in the name
portrait.

This counterfeit is nearly one quar-
ter of an inch shorter than the gen-
uine and the serial numbering and seal
are printed in a pale orange tone which
should attract immediate attention and
suggest the spurious quality of the
note. The back is printed in a rich
orange shade and makes a better ap-
pearance than the face. Specimen at
hand bears serial number H51266323.

This is a dangerous counterfeit.

22-2
New Italian Ruling on Fish.

Containers of preserved fish import-
ed into Italy shall be indelibly marked
to shew the contents, the grade of oil
or other preservative medium used in
the net

the preparation of the fish,

    

 

October 5, 1927

weight, the producer's name and the
place of production, six months from
the publication of a recent Italian de-
cree. The producer's name and place
of production may be replaced by a
registered trade mark. It will also be
required that imports be accompanied
by a sanitary certificate from the gov-
ernment of the country of origin. The
designation “sardines” is to be
fined to clupes pilchardus, “tunny” to

con-

cicynus tynnus, and “anchovy” or
“acciuga’” to engraulis enchrasicolus
Tynnus alalonga must be termed

“white tunne” and genus pelamys or
bonito must be labeled ‘“tonnetto.” The
Italian Government has ruled that
stamping into or embossing upon the
tin, enameling or treating with fire
lithographs on the tin, or any other
system of marking offering an equal
guarantee of indelibility shall be con-
sidered as indelible marking. Separ-
«te lithographed labels of tin or so-
called gilt labels are also acceptable if
completely soldered to the can so that
they cannot be easily substituted, de-
tached or erased.

 

extension tel-
ephone beside
your bed would
save all those steps,
and would cost only

a few cents each day.

 

 

MICHIGAN BELL
TELEPHONE CO.