r x ' he ee, Oe rts i pea os v 4 iL @ as Ca arene sa \ om ta 3 ‘, a bs ‘ Pen Fe NEE MOORS OEE CL OR: Tes) sf MARE CU Oe ee NCC Pane Kt FYI Pe) aay, mY OES ae NSERC ENC SA ME P oe *w Wt: GONE Tse RT ae Wee ee (NET é C — Yaga SS SePUBLISHED WEEKLY G « : YK SSS PLN. LLG Forty-fifth Year Pe = toes TRADESMAN COMPANY, PUBLISHERSR 2s IOC POSE GRAND RAPIDS, WEDNESDAY, OCTOBER 19, 1927 \ { \ Rael AX Number 2300 0 ° 27272 Library St_ T is not the critic who counts, nor | the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat; whi strives valiantly; who errs and may fail again and again, because there is no effort without error or shortcoming, but who does actually strive to do the deeds; who does know the great enthusiasm, the great devotion, who spends him- self in a worthy cause; who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least fails while daring greatly so that his place shall never be with those cold and timid souls who Public Reference «.vrary, know neither victory nor defeat. | HOUSECLEANING TIME ayo | SEMDAC DEALER PROFITS + The increased demand for a high grade cleaner and polish for floors, ) woodwork and furniture is noticeable at this season. Fall cleaning is under way in nearly every home. Housecleaning cares have been lightened for thousands of women who are using Semdac Liquid Gloss to aid them in their work. For many years, Semdac Liquid Gloss has given most satisfactory ; results when used for renewing the lustre and enhancing the appear- E M p AG ance of use-dulled furniture and woodwork. 7 nN ce ne a wate UIQUIDIGLOSS And for as many years, this improved cleaner and polish has been . displayed by an increasing number of Michigan dealers. For Sem- dac Liquid Gloss moves quickly and offers a greater profit than many other polishes. Semdac Liquid Gloss has stood the test of years. It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its field. REP Orso » rs e ’ i, — . s eee Be , . > ~ STANDARD OIL COMPANY [INDIANAI y ~ 910 SOUTH MICHIGAN AVENUE CHICAGO, ILLINOIS . ~ — . » « 4 s a Ree, Den et eee v ’ > A ° . » v ~ — —— ee 4 € 7 ’ i 4, | ; — ~~ a qv a . t... st eee en % me —s v : 2 — > A eer ¥ ~ . . » or aA] in! Ws — — IGA ——— Santer ren PURI % Forty-fifth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. THE REAL BATTLEGROUND. It grows more obvious every day that real battleground for the moral life of America is the family. Parents in shoals have been abandoning the religious training offered by the church- es. Fathers have preferred automo- bile and golf to the sanctuary, and mothers have followed, or, becoming modern on their own account, have espoused some ism all the way from positive atheism to general indifferent- One way or proportion of the children of the United States to-day are being reared without ism. another, a large any religious training worthy of the name. Religion is something which is caught rather than taught, and the most contagious atmosphere for catch- ing Christianity is in the home. We can teach a child that the most orig- inal contribution of Jesus to human thought is the idea of the sacredness of personality, but no matter how many times he recites this, he can only ab- sorb the truth of it from the way his family lives with itself, its servants, its friends and its enemies. We hear it said that religion is an intimate and personal matter. Parents refuse to interfere with their off- spring’s choice of faith, but get rid of their responsibility by saying: “Let him make up his mind independently As if reli- gion could be added to a man’s life, when he comes to age.” like a bay-window to a house! Volun- tarily or involutarily, we are teaching our children some sort of religion. A home in which there is fear and dis- trust is propagating a sort of religion that will make a return to confidence, faith or hope well-night impossible. There are some people who are not conventionally religious at all, who haven’t much use for the church and are not strong about many things that traditionally have passed for piety. But at least you do care about this Nation and are good citizens. Then listen to John Ruskin on the downfall of Ve- nice. “The decline,” he says, “of her political prosperity was exactly coinci- dent with that of domestic and indi- vidual religion.” Unless the finer ideals of American and Christian family life can be main- tained in this country, we are almost certain to see a reduplication of that ancient and. oft-repeated story of downfall. PROTECTION OR ATTACK. A program which professes to aim at “the further protection of employed children fourteen and fifteen years of age” takes on a queer look when it proposes to lower existing standards. Yet this proposal is made in the course of the ‘National education and employ- ment program” put forward on behalf of the National Association of Manu- facturers. program would prohibit night work for children under 16 after 9 o'clock. In almost every part of the country this prevision would be a step backward, since three- fourths of the states have abolished night work in factories for children after 7 o'clock. ciation’s program speaks of children employed in mining. It is generally recognized that no person under 16 ought to be allowed to work in a mine, For instance, this Moreover, the asso- and almost all the important mining states have prohibited such work. The association’s program would al- so allow the employment of children under 16 who had completed the sixth grade, and it would allow this employ- ment regardless of the higher educa- tional standards of individual states. Parts of the program presented by the manufacturers’ association are ex- cellent. Such, for example, are the requirement of an empoyment certifi- cate issued under state authority for every job applied for under a different employer and the requirement of a physical examination preliminary to any change of employment. These ad- vances ought not to be jeopardized by proposals which could result in nothing but a serious weakening of the safe- guards which have been thrown around children at the cost of great effort. The simultaneous opening of the Spanish and Ir’sh legislative assemblies presents a sharp and significant con- trast in the dictatorial and democratic governments. At Madrid the new national assembly came into being exactly according to schedule, went through the perfunctory motion of declaring its confidence in Premier Primo de Rivera and settled down to work without exciting any marked in- terest upon the part of the Spanish people. In Dublin the Dail Eireann opened under quite different circum- stances. A bitter three-hour debate, ways of GRAND RAPIDS, WEDNESDAY, OCTOBER 19, 1927 in which President Cosgrave was stung to anger by hearing himself assailed as a renegade Irishman ruling the country in the interests of Great Britain, pre- ceded his re-election to the presidency of the Execut:ve Council by the nar- His political future is as insecure as that of Primo row margin of six votes. de Rivera is secure, and the sessions of the Dail are bound to ‘be as stormy as those of the Spanish Assembly are But this contrast of externals is no criterion of the condition of pub- orderly. lic opinion in the two countries or of their future development. Whatever may be the faults of Irish politics, that nation now presents the spectacle of a divided people fighting its battles on the floor of its legislative assembly. This development is as great a surety as we can have that Ireland is in a position to work out its destiny along lines determined by the Irish people and by peaceful methods. In Spain we have no such surety, and, despite all that may be said of the dictator's rule, it is unfortunate for the country that his control of the Assembly and of the press has resulted in the po- litical lethargy of the Spanish people. If they are ever from this lethargy and decide that they should like some hand in the determination of would find them- aroused their destiny they selves barred from peaceful agitation for their a-ms. TT “What kind of noise annoys an oys- ter?” This age-old question has as- sumed new significance as the result of certain experiments conducted by the Geodetic Survey, which found, to its discomfiture, that oysters became greatly annoyed by the explosion of submarine bombs innocently set off in an attempt to work out a ship’s posi- tion in the waters off Cape Lookout, N_€. greatly excited at this disturbance that In fact, the oysters became so the click of their shells foiled the ex- The scientists of the Geo- detic Survey, carefully listening for the periments. explosion of the submarine bombs, heard nothing but the protesting oys- ters. The echoes of this protest of the mollusks have now reached Europe, but the London Times will accept no such prosaic explanation of the phe- that the merely clicking their shells. It points out that on the authority of Sheridan nomenon as Oysters Were an oyster can be crossed in love and that the animals might well have been expressing the agonies of unrequited passion or that, in view of their notori- ously bedridden condition, they might Perhaps, but we believe that it was the submarine bomb which awakened their protest and that the whole affair is simply proof of the hitherto hypothetical statement that a noisy noise annoys an oyster. have been snoring. Number 2300 Common impressions may be as There is the idea, for instance, that the con- m’'staken as they are general. ditions under which coal miners work militate against their health Formerly this was true, but a physician writing to the London Times points out that nowadays, owing to artificial ventila- tion, the air in mines is generally good. Moreover, the hours of work are short. The m'ner works hard while he does work, but he has a short work day and many holidays. In fact, the number of holidays in this country has been regarded by the miners themselves as excessive. One of their demands has been for a larger number and a greater regularity of working days. It has been thought that there were diseases peculiar to miners. The British phys cian states that he knows sometimes of no such disease or of any disease from which they suffer more than In his opinion, supported by vital statistics, the conditions of miners’ work are as health as those in the occupaton of any other workmen. others. favorable to Miners on either. side of the water have their grievances, trace- able to the disorganization of the in- dustry with which they are connected, but on the score of healthfulness they have smaller ground for complaint than some other groups of workers. Much has been written concerning the dubious rewards of literature as a remained for Count Witte, grandson of Count Ser- Witte, Prem er of Russia under Czar Nicholas II, to publish the comparative mone- tary returns from writing books and profession, but it has gius Minister of Finance and waiting on table. The count at pres- ent is a waiter in a New York hotel. He says: “I find the job of wa‘ting is a very remunezative field, and I often make $25 in tips in a few days, where- written two Italian and have published as as a writer—I have books in eighteen descriptive articles on Russia —I could earn only about $25 a week.” These figures ind cate that the profes- sion of wa ting is two or three times as profitable as that of writ'ng. And there are other advantages in being a waiter. When a man orders a dinner the waiter carries it in and his tip is assured. But when a writer fin shes a book he must find a publisher, endure the merciless faultfinding of that pub- lisher’s reader and in the end learn that his text book will probably be better appreciated by the public. Count Witte has chosen the easer way to make a fortune. “T want ambitious men in my es- tablishment,” remarked a business man the other day. “The employe who sees nothing ahead of him is apt to find something unpleasant him,” close behind z GOING BACK TO WILDERNESS. Population and Depopulation of Mich- igan Several Times. It is hard to think of Michigan as being populated, then going back to wilderness, and then being again pop- ulated. That is exactly what has hap- pened at least four and probably five times. Two of these times the de- populating has been in sections at a time, but two of them covered prac- tically all of the State. One of these was after the Iroquois massacres of 1649. There was a settlement on St. Martin's Island, in the mouth of Green Bay, until 1654 and there were traces of scattered Indian settlements after that along the water course across by the way of Lake Michagamme to Keewenaw Bay, with the Sioux hold- ing their own in the extreme North- west. All the rest of both peninsulas went back to wilderness in fear of the Iroquois. Indians of the Lower Pen- insula ran away to what is now Wis- consin and further West. In a few in- stances adventurers’ trails are crossed, but they were nearly all of a type of men who tied to nothing, stood for nothing and accomplished nothing. There are some ind:cations that In- dians went to the Soo to sell their furs in 1654 and some writers have tried to maintain from this that that should be given as the real date of settlement, there. The only backing for such a claim is the fact that certain Indians took their furs there to sell. In think- ing of this we must also think about the fact that the Iroquois made as an excuse for their massacres their own agreements with the Dutch at Albany, to secure this trade for the Dutch, and the idea that some of these adventur- ers might have made a spasmodic at- tempt for trade. Whatever it was there was nothing permanent in re- sults which led toward settlement. The, Iroquois drove out the French and de- stroyed the very trade they had prom- ised the Dutch to sccure for them. That this attempt of the Dutch to secure this trade had been on for years is proven by the fact that Brulo, the first white man in Michigan, whom we studied in one of these articles some months ago, left receipts which show that he was paid what would be about $200 by French traders to use his in- fluence with the Indians to send their furs by way of the Ottawa route to Three Rivers and other French ports on the St. Lawrence. With the trade gone the French settlements on the St. Law- rence were thrown into the worst pos4 sible conditions. The fur trade was the one business project upon which they were built and all source of rev- enue. The home land had all it could care for in the wars then in progress and could render no assistance. The victorious Iroquois carried their war of extermination to the very gates of their strongest settlements, which were besieged. It was utterly unsafe for anyone to be caught outside the vil- lage palisades. Starvation stared them in the face unless crops could be pro- duced. | Into this condition came the news that the victorious Iroquois had turn- beaver ed upon their own allies, the Neutrals, and had anihilated them. Whole vil; lages had been put to death, including men, old women and children. Only the young women were saved and they were adopted into the Iroquois tr.bes to become the wives of their captors. Into this somber sunset of French ambitions in America there shot like an unexpected bolt of lightning a con- dition for which no one could account. In 1654 there appeared before the gates at Montreal a delegation of Iroquois warr.ors who sought for peace. To understand this sudden change of the Iroquois we come back to that small part of Michigan which yet had a resident population. About the islands and Western shore of Green Bay were gathered several bands of refugees embracing Hurons whom we have heretofore studied, Ottawas, Pot- tawamanies and two or three others. This force was organized by an old chief who prepared for what he saw as an inevitable attack to come. He had scarcely completed his defense preparat.ons before a scouting party which had been sent out brought word that the enemy was advancing in their direction. The advancing war party was estimated at 1,000 warriors when they went through the Strait of Mack- inac. The fort at Green Bay proved too strong for them and they were driven back. A new disaster awaited them when they retreated. In the mouth of the bay a storm struck them with such fury that there was no more a thought of attack at what had been their object when they started. An- other source of great loss, too, was the capture of Chief Ononkwaya, one of the greatest warr_ors the Iroquois ever had. Ind’an like, the possession of so great a chief was but the chance for torture for the allied refugees. He was placed upon a platform erected for the purpose and a fire built which would just roast him by degrees. Managing to get loose he attacked his tormentors with almost superhuman energy, throw- ing two of them into the fire. Then followed such an orgy as even Indians seldom allowed. The Iroquois, how- ever, made no complaint, nor could his captors br'ng from him a groan. Be- lieving as nearly all the American In- dians believed, that when one eats of meat he partakes of the character of the animal he is eating, their victim was scarcely dead before his tor- mentors tore him piece by piece and, ate his body. Just where this dec’sive battle was fought has never been determined definitely. Some claim that it was on one of the islands in the Mouth of Green bay, others that it was at vari- ous sites along the shore of the main land, between what is now Escanaba and Menominee. After the storm which did its worst for their retreat the Iroquo’s divided into two parties. ‘One party went up the St. Mary’s river to Bowating, (the Soo) where they killed and captured quite a num- ber of Chippewas. Portaging around the rapids they stopped at the point which has since been known as Iro- quois point to torture and eat their MICHIGAN TRADESMAN victims. Knowing that the Iroquois considered victory so complete that they would gorge themselves and then rallied grow careless the Chippewas and silently surrounded the festive camp. As they expected they found the Iroquois asleep and the surprise resulted in their annihilation. Theis bodies were left for the weather and wild beasts. One Iroquois was saved alive. His nose and ears were re- moved and he was sent back ta his people with a warning. The other half of the invading Iro- quois went down the Western shore of Lake Michigan, where they were met by a band of the Illinois Indians and fared about the same as the party which went to the Northward, except that the Illinois Indians sent three mutiliated warriors back home instead of one. It was the arrival of these warriors in shame that sent the peace party to the French, but the reason was not known to the French for several October 19, 1927 This Doll Holds Handkerchief. A child’s handkerchief item which the manufacturer says is taking par- ticularly well for the holiday trade fea- tures a doll, purse and handkerchief combined in one. The body of the doll is of printed felt, its head being the only stuffed portion. Attached to the back is a small snap purse which holds a handkerchief with colored edges. The doll is available in a choice of four bright colors, they being red, green, orange and tan. It wholesales at $2.65 a dozen. —_—_>+>—__—_ Novelty Suspenders Are Popular. An active demand for novelty sus- penders is reported, orders for the holiday season being particularly satisfactory. Two-tone color combina- tions in fancy patterned webbing and white braided ends are outstanding in the merchandise. Volume business is done in numbers to retail at $1.50, al- though many of the higher-grade shops get a good turnover of suspenders re- tailing up to $5. The young men’s months. A. Riley Crittenden. trade is supplying much of the demand. fr Tr | } } UPSTAIRS EXTENSION YY TELEPHONE ao © oe 2 “w m= Ke \ / ) fi SSS ! house to telephone. WHEN YOU’RE AT HOME ALONE do you enjoy that sense of security that is afforded by an extension telephone close at hand? Friends —or aid—can be summoned at an instant’s notice, without going to another part of the MICHIGAN BELL TELEPHONE Co. - October 19, 1927 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The architect of this department had occasion last week in Out Around to describe the questionable methods pur- sued by the so-called National Busi- ness Brokers Corporation, of Indian- apolis, in soliciting money in advance for undertaking to effect sales of mer- cantile properties. It®now appears that the pretentious name assumed by the concern is some- what misleading because the ownership is vested in one man—and his name is Wolf. Noting that three bank references were given by the concern, we wrote the banks, enqu:ring if they were en- tirely convinced that the names of the banks should be permitted to be used in this manner. One of them imme- diately replied that the concern had been requested to close its account at that bank and refrain from using the name of the bank in any connection on its printed matter. A letter of enquiry to our Ind’an- apolis correspondent resulted in the following interesting information: Indianapolis, Oct. 15—This concern is headed by Ferd G. Wolf, owner and general manager, with headquarters at Columbus, Ohio. It is not incorporat- ed. It is supposed to have been start- ed in 1925. The Indianapolis office is advertised as the Western division. They are supposed to have an Eastern office at Harrisburg, Penn. The Indianapolis office was started by Wm. Earl Palmer, who in a short time withdrew and endeavored to start an office of his own under the name of the National Business Brokers. Pal- mer claimed that he quit because he did not approve of some of the meth- ods used and requested of him. He made the statement that Wolf instruct- ed him to run advertising in smaller papers where it would be cheaper and yet answer the purpose. Palmer, however, was accused by Wolf of tak- ing w.th him records of prospects and selling their listings and attempting to bank the money in his own name. Pay- ment was stopped on his checks and he soon left town. The local office was then taken over by a man named B. J. Ward, who was supposed to have been a salesman for them at Columbus. Ward tells this office that salesmen receive 40 per cent. of the “retainer” fee for getting list.ngs, and that their lowest man makes $450 per month, and from there on to $1,000 per month. He claims to have been with the company less than a year. Ward told this office about many of- fices in several places, but on further questioning, could not name = any definite places that they are located other than Columbus and Indianapol.s. The Columbus Better Business Bu- reau claims to have received numerous complaints about their methods of op- eration, which is to send circular let- ters broadcast over a territory, in which letters they state that they can sell your business quickly. They main- tan that vou can get a good price for vour business and now is the time to sell, as many buyers are interested. Through this method they secure pros- pects of those interested in selling their business and on these prospects they call personally and endeavor to secure advance “retainer” fees, which they claim are for advertising purposes. In fact, a large percentage of these fees vo. to the salesman or the solic.tor securing the listing. Recently the Columbus Better Busi- ness Bureau had an interview with Wolf, in which Wolf stated that he MICHIGAN TRADESMAN 3 was sole owner and that the company was not incorporated. That he has been having some difficulty in arrang- ing to give some reputable organiza- tion as reference. Two financial insti- tutions of Columbus asked him to de- sist giving them as reference. We are informed that he then gave Bradstreet until they suggested that he discontinue this practice. Another commerc.al agency in Columbus suggested that Wolf would have to pay some old per- sonal bills before they could permit him to give them as reference. Wolf, in the interview, agreed with the writer that to supply me with a list of businesses sold would be the best answer to the question as to ac- compl.shing results. I assumed that he would present as pretentious a list as possible, as there was no time limit fixed. He submitted a list of nine businesses that had been sold by his company, three at Columbus, Ohio; one at Rising Sun, Ohio; one at Dresden, Ohio; one at Clarksburg, W. Va.; one at Ind.anapolis; one at Richmond, Ind., and one at Knightstown, Ind. From the advertising done by this concern, it would seem that they have listed hundreds of businesses, with only the above results. It would, therefore, appear that the principal objective of the concern was to secure listing fees. Read the Tradesman Forty Years. Muskegon, Oct. 18—It is around forty years since I first came in con- tact with your paper when working for John Canfield, of Manistee, at Luther. Edson, Moore & Co.’s man used to sell us dry goods. From there I went over to Sanilac county and took up mercantile work. I never got a bill of goods from that house without a copy of the Tradesman in the case. In your last issue I see the names of PF. L. Graham, of Croswell, and John Streator, of Applegate. who are my friends and old neighbors. Other news from there was very refreshing. I moved to Muskegon some. eighteen years ago. My son was in the grocery business and I induced him to take vour paper, so I see every issue, and I am going to give you credit for help- ing me make a fine man of him. His success is based on a number of ideas grasped from the Tradesman from time to time. Your week end trip in the last issue was O. K., as I am very familiar with every foot of Muskegon county. In my opinion, it is the com- ing sect.on. C. D. Parsons. Demand Fer Chinese Laces Fair. Most of the business being done in Chinese laces is in the filet, crochet and venise types. Fair orders are be- ing placed by the underwear and neck- wear trades, it was added, while re- small quantities from t'me to time as their needs re- quire. The natural shades are in most demand. Prices have been holding steady for some months and despite the unsettled political conditions in China no difficulties in shipments are noted. tailers are buying ——_++>____ Vestees Are in Great Favor. An active demand is reported for lace and silk vestees. Lace collar and cuff sets are also said to be taking well, as are similar styles developed in silk. In neckwear the best selling items are panel collars of lace and georgette. In the lace merchandise mentioned ecru ‘s the outstanding shade, while in the silk numbers the preferred colors are white, tan and red. Cooler weather is expected to stimulate retail buying. oo To understand a hard job is to show you have a trained mind, Our Reputation Has Been Earned The finest ingredients obtainable, made in an im- maculately clean factory, with the greatest care have given Mueller Products their enviable reputation. Here is the entire Mueller family— Mueller’s Macaroni Elbow Macaroni Spaghetti Egg Noodles Egg Alphabets Egg Vermicelli Cooked Spaghetti y ae In a Sauce of Luscious Ingredients WHITE HOUSE COFFE National Distribution for Over 40 Years When you sell White House Coffee, you profit from a reputation that has grown through nearly half a century. Yet the acid test is the serving of White House Coffee in your own home. Try this test. Compare the aroma, the cich coffee taste, with any other brand of coffee. After drinking White House Coffee, yourself, you will push it all the harder among your trade. The Flavor Is Roasted In! —— COFFEE DWiNELL- WRIGHT COMPANY Roston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY 4 MOVEMENTS OF MERCHANTS. Crystal Valley—Roy Nielsen has en- gaged in the shoe business. Buchanan—O. A. Barr has opened a shoe and shoe findings store here. Plymouth—Paul Hayward has en- gaged in the boot and shoe business. Holland—Harvey De Vries succeeds M. J. Fokker in the grocery bus.ness. Sault Ste. Marie—The Hotel Ojib- way will be opened to the public about Nov. 15. Fennville—Roblyer & Van Hartsema succeed Chellman & Son in the gro- cery business. Detroit—Nathan Saperstein, 3401 Buchanan street, boots and shoes, has filed a petition in bankruptcy. Detroit—Belle Nelson, dealer in shoes at 1009 Westminster avenue, has filed a petition in bankruptcy. Detroit—Jacob Biennenstock, dealer in boots and shoes at 10518 Plymouth Road, has filed a petition in bank- ruptcy. Detroit—The Ebling Creamery Co., 6315 Trumbull avenue, has increased its capital stock from $150,000 to $225,000. Ellsworth—Banks Township Mar- keting Association, has changed its name to the Ellsworth Co-Operative Association. Detroit—The Arthur Dove _ Co., manufacturer of paints, etc., has re- moved its business offices to 555 Going street, Pontiac. Detroit—The Bennett-DeBruyn Seed Co. Inc., 220 West Woodbridge avenue, has changed its name to the Jennett Seed Co. Kalamazoo—Daniel Crowley, prietor of the East Side Department Store, “ast Main street, has opened the South Side Department Store, at 1348 Portage street. Detroit—The Michigan Kosher Pro- visions Co., has been incorporated with an authorized capital stock of $3,000, all of which has been subscribed and $500 in and $2,500 in pro- paid in, cash property. Gladstone — The Consumers Migk Products, 801 Delta avenue, has been incorporated with an authorized capital stock of $10,000, of which amount $9,- 000 has and $7,000 paid in in ‘cash. Hillsdale—S. M. Hull, proprietor of the Hull Electrical Co., has sold the stock fo°A. C- con- business been subscribed Lowe, who will tinue the at the tion, dealing in all kinds of electrical same loca- fixtures and appliances. Monroe—The dry goods business of George C. Kirschner, 33 Front street, which has been undergoing financial reorganization, has again- been opened for business at the same location, un- der the stye of Kirschners. Detroit—The Rothfuss Motor Sales, Inc., 6520 Michigan avenue, has been incorporated with an authorized capital stock of $75,000, $30,000 of which has been subscribed and paid in, $10,000 in cash and $20,000 in property. Flint—The Michigan Coal Distribut- ers, Inc., has been incorporated to deal in fuel of all kinds at wholesale and retail, with an authorized capital stock of $25,000, of which amount $2,500 has been subscribed and $1,000 paid in in cash. oo ———e — MICHIGAN TRADESMAN Charlotte — The Charlotte Studios, 120%. Cockran street, has been incor- porated to deal in apparel, bedspreads and novelties, with an authorized cap- ital stock of $5,000, all of which has been subscribed and $1,831.39 paid in in cash. Flint—T he Brokerage Co., 1502 Davison Road, has been in- Independent corporated to deal in groceries, food stuffs and household supplies, with an authorized capital stock of $20,000, $10,000 of which has been subscribed and $5,000 paid in in cash. Dundee—The Raisin River Muskrat Associatian, with offices at 515 Pontiac Bank Bldg., Pontiac, has been incorporated with an authorized capital stock of 10,000 shares at $1 per share, $10,000 subscribed and $2,500 paid in in cash. Y psilanti—Lindbert & Gourley, auto- business being mobiles, parts and supplies, have merg- ed the business into a stock company under the style of the Lindbert Auto Co., with an authorized capital stock of $10,000, $5,000 of has been subscribed and paid in in cash. Detroit—The Universal Service Cor- poration, Maccabee building, has been which incorporated to deal in food, fuel and clothing at wholesale and retail, with an authorized capital stock of $25,000, of which amount $15,000 has been sub- scribed and $8,500 paid in in cash. Ann Arbor—V. J. McCrumb, former grocer and of recent years engaged in selling auto tires and accessories, has purchased a building across the alley from his South autos location on will present Ashley street and elevate to safe parking spaces on the several floors. Detroit — Bottling Works, 3601 East, has merged its business into a stock company under the same style, with an authorized capital stock of $30,000, all of which has been subscribed and paid in, $3,000 in cash and $27,000 in property. Ishpeming—Albert The Hancock Wayne avenue, Bjork has pur- chased the undertaking and hardware stock of his father-in-law, John E. Lindbolm, F rst and Pearl streets, and will cont’nue the under the style of Bjork’s Undertaking & Mortu- ary and the business hardware business under his own name. Laingsburg—The Hoyt Lumber Co. yard back to its Emil Lee & Co. and has purchased the Lowell and Middleville yards of Dessert 1as sold its lumber former owner, and will continue both yards under the style of the Hoyt Lumber Co., with head- quarters at Lowell. Detroit—G. Viviano, Inc., 2383 West Fort street, has been incorporated to deal in food products, beverages, etc., at wholesale and retail, with an au- capital stock of $50,000, of which amount $15,000 has been sub- scribed and paid in, $695.20 in cash and $14,304.80 in property. & Brown thorized Manufacturing Matters. Adrian—The Simplex Paper - Cor- poration has increased its capital stock from $200,000 to $300,000. Flint—The A. C. Spark Plug Co. has let contracts for a new Faience tile plant on the Davidson road, the new unit to be 84 by 360 feet. Adrian—The plant of the Kewaunee Manufacturing Co. is working at full capacity, with eighty-five on the pay- roll. The product includes chemistry tables and manual traning benches for high schools and other high school fixtures. Sturgis—The Harter Rolled Metals Co., formerly of Goshen, is operating overtime. This concern asked for nothing except to be moved and the trucks- of twenty-five firms made sixty-six tr.ps to Goshen for fac- tory equipment. Detroit—The Bendix Brake Co., 3044 West Grand Blvd., has been in- corporated to: manufacture deal generally in automotive brakes, with an authorized capital stock of $25,000, $5,000 of which has been subscribed and paid in in cash. Grand Rapids—The O-So-White Co. 30 Ion a avenue, S. W., manufacturers etc., has stock Sturgis and of washing powder, merged its business into a company under the same style, with an authorized capital stock of $50,000 of which amount $25,000 has been sub- scribed and paid in, $1,000 in cash and $24,000 in property. soaps, Hamilton—The plant and stock of the Tromp Manufacturing Co., manu- facturer of furniture, was sold in chan- cery court to Sheriff Ben Lugten and John Kolvoord, who held mortgages on the plant. The purchase price was $10,000, and $2,427 is to be paid to the A stock company will be formed and the business continued. Detroit — The Automatic Coffee Creamer Co., 407 East Fort street, has been incorporated to manufacture and deal in automatic coffee creamer and other hotel and restaurant equipment, creditors. with an authorized capital stock of $30,000 and 1,000 shares at $1 per share, of which amount $17,600 has been subscribed, $8,024.86 paid in in cash and $6,775.14 in property. Adrian—The Simplex Paper Co. has started construction of a new concrete and tile building, at the Palmyria plant company, where a new paper machine in the manufacture of chip board will be installed. The expansion w Il afford employment for about thirty men and will eventually lead to the of the construction of a new container factory in Adrian. The Robb Ott Co, of Adrian has the contract for the con- struction of the new unit. The pro- gram will require expenditure of about $100,000. —_—_22.>—___ Corporations Wound Up. The following M/¢chigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: John F. Ivory Storage Co., Detroit. Automobile Underwriters, Inc., Detroit Silent Guard Corp., Grand Rapids. United Wire & Supply Co., Detroit. Baker-Smith & Co., Lans‘ng. Center Theater Co, Royal Oak. River Rouge Provision Co., River Rouge. Godley-Dearing Motor Sales Corp., Ypsilanti. Detroit Excavating Co., Detroit. Kenmoor Hardware Co., Redford. 3entley, Kennedy & Marks, Detroit. Dan-Beck Motor Sales, Inc., Detroit. Michigan Manufacturing Co., Vicks- burg. Yehr-Lange Co., Milwaukee, Wis.-De- troit. Wenona Beach Co., Bay City. October 19, 1927 The Salmon Misbehaves. The salmon of Alaska have played a rather scurvy trick on Secretary Hoover, regarding the recent reports of a fish decrease in the pack of that fish. For years he labored to enforce adequate conservation measures in the waters of the Territory. Canners and native fishermen were in conflict; the old regime of hook and line and net rebelled against the new order with its monstrous traps and “Iron Chinks.” The halls of Congress rang w:th the rival claims. Finally, Mr. Hoover got a law giving the Department of Com- merce adequate control, and in 1924 restrictive measures were put into ef- fect up and down the coast, suited to the vagaries of the different runs of salmon. Last year the pack of “pinks” proved the largest on record, and it looked as if the regulations had borne fruit. But salmon have a way of con- founding those who would impose ar- tificial bounds seasons on. their strange life course, and this year the pack has dropped. What became of the 50,000,000 sal- mon that failed to put in an appear- The Acting Com- missioner of thinks that somewhere in the ocean deeps, where the salmon make their unknown home, there must have been a “cataclysmic upheaval’ which destroyed them. Cer- tan it is that the condition is not lo- cal. All the Pacific Coast fisheries are affected, in British Columbia as well as in Alaska. The canning industry 1s facing great losses, and Delegate Suth- erland has appealed to President Coo- lidge to take measures which will save and ance on schedule? Fisheries from destitution those res.dents of the Territory who depend on it for their livelihood. Naturally, that is a some- what difficult task, because, while the Government wants to see no hardship imposed on the natives, it must impose stricter regulations than ever in order to make sure that enough fish reach the spawning grounds to replenish the supply. Commissioner Radcliffe may not find acceptance for his marine earthquake theory. Many who know the Pacific salmon wll be content to set their disappearance as simply another of their inscrutable ways. Why does a salmon rise for the fly? He doesn’t want to eat it. He feeds in the ocean never in the rivers where the fisher- man lies in wait for him. Why does he always, or nearly always, return to the river where he was born? In what reaches of the sea does he spend the long months of his adolescence? These are mysteries which science has not yet fully explored. In all of natural history there is no more romantic life history than that of the salmon, par- ticularly the Pacific Coast salmon. And what a magnificent sacrifice he offers in the end to the perpetuity of his race! At Caribou Crossing, on the Yukon, 2,250 miles from the sea, are to be found the spawning grounds of gaunt and emaciated salmon, bruised and buffeted by the hardships of that ter- rible journey, their fins mutilated, their eyes blinded, their bodies but a bag of skin and bones, ready, when the spawn- ing act is accomplished, to die. as all of them do, and float back tail fore- most toward the sea whence they came. down t e t « October 19, 1927 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.65 and beet granulated at 6.55. Tea—The market has been rather quiet during the past week, bus.ness being nowhere near as active as it was some time ago. India teas are a little easier than they have been. Ceylon Pekoes are, however, even firmer than they have been on account of scarcity. Coffee—The market for Rio and Santos coffee has firmed up slightly during the past week. The cause is entirely the representat-ons of Brazil that she will be able after all to finance the large new crop. The market for all varieties of Rio and Santos is prob- ably a quarter cent above last week. Any day, however, the market may turn again, if it develops that the crop is likely to be unmanageable. Milds are unchanged from last week. The jobbing market on roasted coffee is feeling the new firmness a little, but without. any marked movement. Canned Fruit—The market is un- eventful since trading is limited by the offerings of canners. There is a dis- position to buy many items, but lack of offerings and stiff prices hold up confirmations. Canned Vegetables—One of the few canned foods to be out of line with others is tomatoes. Some canners have been willing to liquidate at inside prices which their competitors have met, resulting in a lack of advances when many other packs were harden- ing. This is strange in view of the stronger market in the Middle West and in California. Corn, peas and minor vegetables are very different. Maine corn packers are determining their deliveries. Some will make an 80 per cent. delivery on Crosby and Golden Bantam and others wll do a little better or not so well. One of the largest by acquiring new factories ex- pects to make a 100 per cent. delivery. That does not mean an 80 per cent. pack compared with last year, for such is not the case. All canners have re- duced acreages and they sold conserva- tively on contracts. The corn pack of the entire country has been greatly curtailed. Just how much it is im- possible to say, but a number of factors figure that no more than 8,000,- 000 cases have been produced against about 25,000,000 cases last year. That is a substantial. cut, no matter what carryover may have existed at the be- ginning of the season. Canners are bullish as to the future and so many have been talking of sharp advances, that already a word of warning has been spoken to check the drift of the market to such a high level that an overpack will follow in 1928. Canners themselves are advocating a safe and sane price and a safe and sane pack for next year. There has been no excite- ment in peas during the week. The market is more active on standard sweets and Alaskas than in other grades as these constituted the smaller end of production. Many buyers have the idea that there will be plenty of extra standards and fancy and they are slow just now to buy those grades. Canners are not pressing sales, as they think that the strength in the one grade will spread strength to the others when standards'can no longer be had in volume from first hands. Liquida- tion of the grades in more abundant supply has already been partly ac- complished by forc’ng buyers to take assortments. Dried Fruits—The dried fruit mar- ket has so far worked out more satis- factorily than anticipated during the time when new crops were first offer- ed. The shipping season has been de- layed beyond normal and with a safety first policy in contract ng for carry- overs, there have been less than the usual supplies of staples in jobbing markets. While there may be plenty of old pack California raisins on the Coast. Eastern markets prunes and are understocked and will be for. sev- eral weeks to come. There has been a good cleanup of jobbing holdings, and even now shortages have existed which have had a healthy effect upon merchants. No sacr fice sales have been necessary, due to over supplies, while the consumer demand has been far better than in average seasons when the price level was on a higher plane. The spot market is firm in all dried fruits and all products are selling at full list. Moreover there is a constant movement toward the retailer in which all packs come in for buying attention. Canned Fish—The fish situation has not varied during the past week. Sal- mon trading is limited by the scant offerings on the Coast. There are very few. pinks or chums to be had, with medium reds more abundant than other types and with reds following. All postings state that reds will look cheap later on and because of a short pack there is no pressure to sell. On the spot the market is at former quo- tations, with moderate supplies for quick del’veries. Maine sardines have been advanced by some canners and there is no desire to sell freely because of the short pack to date and the like- lihood of a greatly reduced output this season. The California market is firm in tone, especially on the larger sizes. Tuna is classed among the firm items as there is only a comparat'vely small supply in sight. Some increase had occurred on the spot and more goods are in transit, but they cannot be dupli- cated at the source and there is no sacrificing of goods in any position. Shrimp canning has been delayed by rough wa‘er and there i's some fear that not much will be accomplished by can- ners during the balance of the season. Crabmeat is quoted irregularly because of difference in quality. Smart buyers are passing up the choice offerings which are marked fancy and pay a premium for goods which are strictly up to the’r critical requirements. Nuts—The first cars of new crop California walnuts have been received and have been moved out to the job- bing and retail trade. Quality was up to the high standard of the first ex- press shipment. There has been hearty response to opening prices of packers, especially of the grades which can be featured by chain and other retail stores at popular prices. The associa- tion has withdrawn on Emerald large and medium budded as it is sold out. Mountain Naple walnuts have been de- livered, but the outlook is for reduced supplies of foreign walnuts this sea- son on account of the large crop in Cal.fornia which was offered on so low a price basis that foreign nuts, with their high duty, will have difficulty in competing. Sorrento walnuts are not due until early in November. The de- mand for other nuts in the shell im- proved last week as delayed orders, caused by warm weather and the un- certainty of the opening of walnut prices, have begun to come in from in- terior markets as well as from the local trade. There is a better demand for Brazil nuts tendency for some crowd the market. Beans and Peas—The demand for all varieties of dried beans is poor. Bus-- which has checked the weak sellers to ness is very sluggish and practically the whole line is still in buyers’ favor. No item is any more than steady and most items are not even that. Dried peas also dull. Cheese—Offerings of cheese dur-ng the week have been light and the mar- ket has been firm. The demand fair. Rice—Stocks in jobbing circles are light for the season and as there has been conservative buying for m Il ship- ment the outlook is for no excessive holdings here in the near future to cause weak sellers to cut prices. Quo- tations have been maintained and while millers assert that the low point of the market has been reached and that it is a favorable time ‘to anticipate the fu- ture, the buying trade has been slow to accumulate for its later needs. Salt Fish—The continued weather has put a crimp in the demand for mackerel, which js essentially a cool weather fish. The demand has been very poor during the past week, but the market remains steady, on account of the light stocks of everything in foreign and domest:c mackerel. Syrup and Molasses—The syrup situation is unchanged from last The market is steady and the Compound syrup selling warm sugar week. demand fair. well at unchanged prices. The de- mand mostly in small lots. Molasses is unchanged, the demand being fair, but not very active. —_2++>—___—__ Review of the Produce Market. Apples — Wealthy, Shiawasse and Wolf River, $1.50@2 per bu.; Western Jonathans, $2.75 per bbl. Bagas—Canadian, $1.75 per 100 Ib. sack. Bananas—7'4@8c per |b. 3eans—Butter, $3 per bu. 3eets—$1.50 per bu. Butter—The offerings of butter have been rather light during the week and the market for the most part was steady, but later the demand fell off for some reason. Undergrade butter is selling very quietly. Jobbers hold fune packed at 43c, fresh packed at 44c, prints at 46c. They pay 24c for No. 1 packing stock and 12c for No. 2. Cabbage—$2 per 100 Ibs. Carrots—$1.25 per bu. Casaba Melons—$2.50 per crate. Cauliflower—$2 per doz. Celery—25@60c per bunch accord- ing to size. Cocoanuts—90e per doz. or $7 a bag. Cucumbers—Hot house, $2 per doz.; garden grown, $2.50 per bu. Dried Beans—Michigan jobbers are quoting.as follows: ©. H. Pea.Beans —---.-._----- $5.90 Light Red Kidney -------------- 723 Dark Red Kidney ~-=--~——_-__--- 7.00 Eggs—Fine fresh eggs are still scarce and firm, with the demand tak- ing everything that comes forward. The only change has been an advance of 3c per dozen during the week. Un- dergrades quiet and dull in spite of the firmness of the better grades. Local jobbers pay 46c for strictly fresh. Cold storage operators are playing out their supplies as follows: April firsts __-...----__----_-4- 37¢ May firsts ~--------------------- 34e May seconds __-_---------------- 30¢ Cheeks ee 28c Egg Plant—$2.25 per doz. Garlic—30c per string for Italian. Calif. Tokays, $1.85 per crate: home grown Wordens and Con- cords, $2.25 per doz. for 4 Ib. baskets; Grapes —— Niagaras, $2.50; Delawares, $3. Green Onions—Home grown silver skins, 20c per bunch. Honey Dew Melons—$2.50 per crate. Lemons—Quotations are now as fol- lows: 300 Sunkist .... $13.00 360) Sunkist 13.00 360 Red Ball 42 12.50 300 Red Balk. 42.2) 12.50 Lettuce—In good demand on _ the following basis: California Iceberg, 4s, per bu. --$3. Outdoor leat, per bu. __--______-- i. Onions—Spanish, $2.50 for 72s and $2.75 for 50s; home grown command $2 for white and $1.75 for yellow—beth 100 Ib. sack. Oranges — Fancy Sunkist California Valencias are now on the following basis: 100 ee $9.00 6 2. ee 9.50 S50 9.75 176 ee 9.75 AO 2 ee 10.00 2iG ee ee 10.00 298 9.00 ASS 8.50 944 5.50 Red Ball, 75c cheaper. Pears—$2.50 per bu. for Bartletts. Peppers—Green, 40c per doz. Pieplant — $1.50 per bu. for home grown. Potatoes — The market jis fairly strong on a basis of $1.25 per 100 Ibs. at most Northern Michigan buying points. Poultry—Wilson & Company pay as follows this week: Heavy fewlS 2250 ee 20¢ Bight fowls = 25000 12 Fieavy Brotiess 292050000 2 ate Light W. L. Quinces—$3 per bu. Broilers .2. 22 6 18¢ Radishes—20c per doz. bunches for home grown. Spinach—$1.25 per bu. Squash—Hubbard, 4c per Ib. Sweet Potatoes—$3.25 per bbl. for Virginia, Tomatoes—$2.25 for 10 Ib. basket of hot house. Veal Calves Wilson & Company pay as follows: Paney. i) ee oe ee 18c Good? =) 3 ts es 17c Meditim 220i01 eo es l6c Poor 220.0223 12c 6 MICHIGAN TRADESMAN October 19, 1927 DIAMONDS UNDER DOORSTEPS Foclish Merchants Who Overlook Neighborhood Business. He was a merchant, and a successful one, as “success” goes among retail merchants in this year 1927. Which is just another way of saying that he discounted his bills, without remarking that he had decided to make the old flivver do for another year. He owned and conducted a store located in the very center of the com- munity in which was being circulated the community newspaper which it was We had come to be quite intimate in our friendship, which made the occasion ot my call mutually painful. I had de- cided that it was my solemn duty to his cash register to sell him some ad- vertising; and he believed it his duty to the same institution to turn me down. Some advertising salesmen are per- sistent in spite of friendshps; others, because of them. ot both time. li my lot to conduct at the time. I have been guilty same who considerations at the you are a merchant values both friends and private peace of mind, restrict the former to nom- inal limits in business for the sake of the latter. @ It has been my experience, when out gunning for column space, that very few merchants, indeed, are to be caught beyond running reach of the nearest alibi. Try as you may to drop him in his tracks, before you can draw a bead on him and press the trigger, he has scuttled under cover and gives you the giggle behind his favorite ex- cuse. This was his: “If I had to depend upon my neigh- My trade comes from all over Grand Rap- ids; and this community means no more to me than the other end of the borhood business, I'd go broke. city. Our scope is city wide.” No doubt, this chap really thought he was quite an enterprising business man; and, rfow that I think of it, his alibi does sound well on first reading. But the fact of the matter was that, whereas he had exactly thirty-seven competitors in the city, the advertising offered him covered just one-eighth of the entire population of Grand Rapids. Despite his alibi, the fact remained that the people of his community were requiring of his line of merchandise at least four times as much as he was selling. Yet, if he had to depend on his home neighbor- hood, he would “go broke.” The other suggestive fact of the matter was that his business could not afford the expense of a sustained city wide coverage, with the consequence that he was able to achieve only a very occasional broadside, which acted much like a sawed off shotgun on long range target practice. He scattered all over the State of Texas, but he couldn’t hit the bullseye. It was to be zedmitted that he had rather roomy ideas for the size of his hatband; but, ior all his ambition, he had to learn that there was such a thing as exten- sive advertising for the big merchant; but there was also such a thing as in- tensive methods for the smaller one. In the circle of retail business, the medium which I egotist of the first water is quite often easily identified by the expression of an opinion that his business is too big for his community. An Expert Opinion. The wisest Man whose feet ever trod this mortal sod of ours gave us a sug- gestive hint in question of the neighborhood’s magnitude. It was Nazareth who dismissed the with the single sentence, “Render unto Caesar the things that are Ceasar’s,” but it was this same Christ who required eight verses of concentrated Gospel to de- liver his instruction to men regarding their importance and their duty to their community. this y . jesus oOo! subject of national loyalty neighborhood’s If you would get the Saviour’s slant on this seemingly unimportant unit, the neighborhood, consult the tenth chapter of Luke’s Gospel. Note, first of all, that the story of the Good Samaritan was given in answer to a challenge from one who would “justify himself.” He who would dodge the force and identity of his neighborhood must seek an alibi. Does it not declare the priest and the Levite were And has not the lowly and despised Samari- tan endeared himself to the hearts of Christendom these nineteen hundred years, all because he was not above respecting the claims of those of his immediate neighborhood? Read the story. that too big for their neighborhood? are caused to would Reading which, we reflect that he who pass his nearest neighborhood by with a gest- ure is guilty of a prime conceit; for, after all, when the failing retail mer- chant peers closely at the signature at the bottom of the which the sheriff has tacked on his door, he may notice read between the lines the handwriting of those of his own, immediate neigh- borhood whose patronage he may have treated lightly in a feverish effort to crane his fence, and nip the greener grass of another pas- ture the economy. The wise remember that if the backbone of his business 15 local, he is fighting against odds. Two mile deliveries cost more than one mile, and it takes greater inducements to draw people from far than from near. Extensive reaches of patronage are always desirable, after the immediate radius has been thor- oughly cultivated. Outward growth is timely, after one has taken deep root in the home soil. But he who goes out of his way to assume the added resistance of distance in merchandising, without first having exhausted the pos- sibilities of his immediate locality, needs to learn the vital importance of sensible sequence—intension first, then extension. W. H. Caslow. —__>-2.—___ Novel Way To Set Man Aright. A man went to a newspaper office and complained that his death had been announced erroneously. “Well,” said the editor, “we never contradict anything we have published, but I'll tell you what I’ll do. I'll put you in the births column to-morrow and give you a fresh start.” neck over the not his own by edicts of merchant will do well to not Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Oct. 7—On this day was held the final meeting of creditors in the matter of Harry E. Fouts, Bankrupt No. 2857. The bankrupt was not present in person, but represented by attorney Dorr Kuizema. The trustee was present in person. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to labor claims of 8 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date and the case will be closed and returned to the district court in due Gourse. On this day also was held the final meeting of creditors in the matter of Alice S. Vaughan, Bankrupt No. 2738. The bankrupt was not present or repre- sented. The trustee was present in per- son and represented by attorneys Rarden & Rarden. The trustee’s final report and account was approved and _ allowed. Claims were allowed. An order for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 8 per cent. was made. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date and the case will be closed and returned to the district court in due course. Oct. 10. On this day was held the final meeting of creditors in the matter of William Huizenga, Bankrupt No. 3017. The bankrupt was not present or repre- sented. The trustee was present in per- son. The trustee’s final report and ac- count was approved and allowed. The expenses of administration were con- sidered and ordered paid. An order was made for the payment of a first and final dividend to creditors of 6.5 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date and the case will be closed and returned to the district court in due course. On this day also was held the final meeting of creditors in the matter of Louis A. Adams, Bankrupt No. 2845. The bankrupt was not present or represented. The trustee was present in person and represented by attorneys Corwin, Nor- cross & Cook. No creditors were present or represented. The trustee’s final report and account was approved and allowed. Expenses of administration were consid- ered and approved and ordered paid. An order was made for the payment of a supplemental first dividend on the one new claim filed and allowed and for the declaration and payment of a final divi- dend of 5.4 per cent. on claims proved and allowed. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date and the case will be closed and returned to the district court in due course. On this day also was held the final meeting of creditors in the matter of Fred W. Jackson, Bankrupt No. 2657. The bankrupt was not present or repre- sented. No creditors were present or represented. The trustee was not present or represented. No additional claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of admin- istration and for the declaration and pay- ment of a first and final dividend to cred- itors of 8.6 per cent. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course. Oct. 10. We have to-day received the schedules, reference and adjudication in the matter of Emery Aldridge, Bankrupt No. 3260. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $175 of which the full value is claimed as exempt, with liabilities of $562.60. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of cred- iters of said bankrupt are as follows: Commonwealth Loan Co., Grand R. $ 35.00 Pastoor Bros., Grand Rapids ____ 115.00 Ferris Sickrey, Grand Rapids ____ 30.00 Michigan Trust Co., Grand Rapids 151.00 Prange’s Credit Dept. Co., G. R. 35.00 Costlow’s, Grand Rapids ___.______ 35.00 Huyge & Backart Coal Co., G. R. 12.00 Albert Detmer, Chicago __________ 51.00 Winegar Furn. Co., Grand Rapids 7.50 Curtis T. Wolford, Grand Rapids 12.00 Industrial Morris Plan Bank, Grand Hagids 2. 18.00 M. N. Parris, Grand Rapids ______ 3.95 Louis W. Broadway, Grand Rapids 4.50 Herpolsheimer Co., Grand Ranids 5.15 Ambrose Furn. Co., Grand Rapids’ 6.50 Grant & Huizenga, Grand Rapids 41.00 We have to-day received the Oct. 10, schedules, reference and adjudication in the matter of Ray H. Waldo, Bankrupt No. 3261. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Belding, and his occupation is that of a jeweler. The schedules show assets of $2,213.52 of which $1,554 is claimed as exempt, with liabilities of $2,208.99. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt are as follows: City of Grand Repids —..-. $ 18.72 Commercial Bank, Belding __------ 450.00 Burgess Optical Co., Chicago __-. 23.00 A. C. Beeken Co... Chicago ._..__ 14.47 Butler Gros., Chicago -...-. 60.00 3uckeye Leather Co., Coshocton 23.85 Contin Pen Co., Toledo 73.00 Hollinger Cutlery Co., Fremont unknown Hoffstadt Co., Toledo 15.00 C. & E. Marshall Co., Chicago _.-_ 29.31 Wm. 5. MeCaw Co,, Teledo __. 33.07 Cc. W. Mills Paper Co., Grand Rap. 73.38 S. A. Rider Co., Chicago: _. 8 10.00 Swartschild & Co., Chicago __---- 17.87 Sheets Rockford Silver Co., mockiora. Wi 30.00 Vandervort Bros., Buffalo —....___ 177.32 Wolverine Optical Co., Detroit -... 21:43 Peoples Savings Bank, Belding ___. 150.00 Wm. De Vieiger, Belding ________ 150.60 Oct. 14. We have to-day received the schedules, reference and adjudication in the matter of Charles E. Kocker, Bank- rupt No. 3262. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Benton Harbor, and his occupation is that of a laborer. The schedules show assets of $250 of which $75 is claimed as exempt, with liabilities of $2,144.71. The court has written for funds and upon receipt of the same the first meeting of creditors will be called, note of the same made herein. The list of creditors of said bankrupt are as follows: Zwinde: (hicago 22 $190.00 McElroy & Fitzpatrick, Chicago _._ 69.88 Nwes: Hruit Co, Nijea 2. 105.79 National Biscuit Co., South Bend 42.83 Durand McNeil Horner Co., Chicago 108.70 Jewett & Dherman, Milwaukee 32.00 Bergan Co, Toledo 46.75 B. H. Bottling Works, Benton BA OT Gr 13.20 O. K. Bottling Works, Benton H. 10.82 Dave J. Babcock, Benton Harbor 0 Wilson & Co., Chicago —..._..._- 12.60 General Cigar Co., Chicago ___.__ 17.55 Drenk’s, Milwaukee ......._.___._ 5.50 tats 6 Senramm Co., 200 21.30 Bell, Conrad Co., Chicago __._____ 21.30 M. Uhimann & Co., Chicago _... 13.10 W. F. McLaughlin & Co., Chicago 14.04 3anner Register, Benton Harbor 19.00 Michigan Tradesman, Grand Rapids 3.00 Thomas J. Webb Co., Chicago _.. 22.80 Kidd Dater & Price, Benton Harbor 233.75 Hekman Biscuit Co., Grand Rapids 21.62 G. H. Hammond Co., Chicago ____ 1,100.00 In the matter of George Selberis, Bank- rupt No. $257, the first meeting has been called for Nov. 1. In the matter of American Woodenware Co., Bankrupt No. 3248, the first meeting of creditors has been called for Nov. 1. In the matter of Roy M. Amos, Bank- rupt No. 3228, the first meeting has been ealled for Oct. 31. In the matter of Robert Burns, Bank- rupt No. 3251, the funds for the first meeting have been received and = such meeting has been called for Oct. 31. In the matter of Fay Hoppough, Bank- rupt No. 3247, the funds. for the first meeting have been received and such meeting has been called for Oct. 31. In the matter of Glen Snyder, Bank- rupt No. 3171, the funds for the first meeting have been received and such meeting has been called for Oct. 31. In the matter of John L. Oom, Bank- rupt No. 3244, the funds for the first meet- ing have been received and such meeting has been called for Oct. 31. In the matter of Mary Hanna, Bank- rupt No. 3249, the first meeting of cred- itors has been called for Oct. 31. In the matter of Ray H. Waldo, Bank- rupt No. 3261, the funds for the first meeting have been received and such meeting has been called for Nov. 1. In the matter of Charles E. Kocher. Bankrupt No. 3262, the funds for the first meeting have been received and such meeting has been caleld for Nov. 1. In the matter of Bert L. Achterhoff, Bankrupt No. 3250, the funds for the first meeting have been received and such meeting has been called for Nov. 1. In the matter of Emery Aldridge, Bank- rupt No. 3260, the funds for the first meeting have been received and such meeting has been called for Nov. 1. Like Dad’s. A small boy was having his hair cut for the first time. “How shall I cut it?” asked barber. “W'th a little hole in the top like my i a please,” was the prompt re- ply. the October 19, 1927 MICHIGAN TRADESMAN —_—— The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies COMBINED ASSETS OF GROUP $39,611,125.56 * COMBINED SURPLUS OF GROUP -$15,871,080.66 : Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization MICHIGAN TRADESMAN October 19, 1927 CHINA NOT ANOTHER MEXICO The defeat of the invading troops from the Province of Shansi has once again freed Peking from any immediate danger of attack, and with the ap- proach of cold weather we may assume that military operations in China’s civil war will be adjourned until next spring. This year has been as inconclusive as any one of the preceding ten years in the protracted struggle of the Chinese people to work out for themselves any responsible form of government, and it is not readily apparent that any prog- ress has been made toward the elimina- tion of militarism, the abiding curse of the most pac fic people in the world. We still find the generals in control —a most unsatisfactory control—of a most unsatisfactory situation. For the moment Chan Tso-lin is in the as- cendency in Northern China, Feng Yu- hsiang is, as usual, playing a dubious role in the West, wh_le in the South no one has yet arisen to take the place of Chiang Kai-shek, who has been con- verted from politics to matrimony. Some of the actors have changed, but the play still drags on. If China has not yet learned the ways of constitutional government it can at least be said that her civil war- fare is remarkably free from casualt es. Her leaders may marshal armies in- stead of voters, but, unlike the leaders of Mexico, they seldom attempt to carry the doctrine of force through to its logical conclusion. Their battles are battles of political intrigue, in which armes are traded or captured like pawns; they recognize the super- iority of the strongest battalions. There may be occasional skirmishes to deter- mine this superiority, but the ‘nherent pacifism of the Chinese shows itself in their avoidance of any permanent set- tlement of militarist rivalry by a strug- gle to the death. China has not yet learned the efficacy of wholesale executions. Although there has been no break in the vicious circle of militarism and the high hopes entertained at the begin- ning of the year for a Nationalist vic- tory have crashed we can note a steady growth in the idea of nat onalism as distinct from allegiance to any one group of the Nationalist Party. In this laborious progress toward spirit- ual unity lies the one hope of ultimate political un ty. Only when those com- posing the great mass of the Chinese people consider themselves an entity which must assert its rights to political power will there be any definite move- ment for the abolition of mil tarism. This is a question not of years but of generations. The history of China teaches a valu- able lesson on this problem of the transformation from one form of gov- ernment to another; that is, that the Chinese people, above all others in the world, demand time. The West must recogn ze this fact and bear with revo- lutionary China as best it may. TO BE SETTLED PEACEFULLY. Since the troops of King Victor Em- manuel marched into Rome on Sep- tember 20, 1870, and in the name of the new Italy dispossessed the Pope of h’s temporal power there has_been no agreement between the Pope and _ the government of [Italy relative to the status of the Holy See. The Law of Guarantees by which Italy endeavored to stabilize the papacy by granting the Pope a certain measure of sovereignty Was not recognized by Pope Pius IX or by any of his successors. They have rigidly maintained that complete sovereignty is necessary for the exer- cse by the papacy of its spiritual mis- sion and authority throughout the world. Now, for the first time, the Vatican has concretely stated through its organ, the Osservatore Romano, the terms on which it will make definitive peace with Italy. It must have enough territory for a new papal state—“however small” —but if this restitution is made it will resume “relations of amity without de- manding guarantees by foreign Powers or international courts.” Thus the ques- tion of the Pope’s temporal power, which for centuries was a cause of strife and bloodshed and which for the last fifty-seven years has slumbered, has agan been brought up in an age . which had almost forgotten those old struggles. The conditions for the settlement of this problem were never more favor- able, for especially since Mussolini's advent to power, relations between Italy and the Holy See have become more and more friendly. There is to- day far wider recognition among Italians of the basis for the Pope’s protest aga nst the anomalous position in which he is placed than when. his temporal power was a threat to Italian unity. With the passing of that danger there is a greater disposition to realize that his unique office may demand a form of Il berty which would free him from any suspicion of being subject to the political influence of Italy. It is widely recognized that since tempor- al power as it was construed prior to Italian unification is no longer an is- sue the chief objection to depriving the Pope of his independence has been eliminated. The attitude of Mussolini, who has been instrumental in the restoration of religious instruction in Italian schools, has been consistently conciliatory to- ward the Holy See, and it is undoubt- edly due to this friendliness that the papacy is urg ng Italy at this time to right what it considers the fundament- al wrong of 1870. Whether the dic- tator’s sympathy for the Pope will go so far as to cause him to set up a state within a state, a papal San Marino within the confines of Italy, is a ques- tion, but at all events a problem which in tmes past has involved alf Europe in war will to-day be settled peace- fully. HAD HOLD OF A TRUTH. President Coolidge, we would be willng to wager, did not greet with entire delight the first suggestion that he should go to Pittsburgh and speak at the twenty-sixth international ex- hibition of paintings at the Carnegie Institute. Where in h's austere boy- hood and years of public service has he had time to learn of those mysteries called art and beauty? They are not at all in the Puritan complex and they are but beginning to come into the soul of America. Knowing this, Mr. Coolidge must have hesitated to be the first of modern Presidents to celebrate formally an ex- position of paintings. But the very unusuality of the occasion may have borne its significance in upon him. Cer- tainly he made no pretenses, struck no esthetic attitudes, but spoke wth the candor and simplicity which are the most appealing qualities of his mind. And he spoke as the great majority of his countrymen would have him speak —in terms and correlations wh'ch they could understand. He spoke first of the industrial great- ness of Pittsburgh. That was what Pittsburgh wanted, for Pittsburgh, after all, has as much town pride as the rest of us and considers the world fame of the Carnegie show part of its glory. He went on to speak of our development of arts as the natural con- sequence of our industrial prosperity. Gravely he related the appreciation of beauty to good bus ness, just as he had formerly related the religious life to good business. That is the philosophy of Coolidge. It is still the philosophy of America. Nor can any man say that an age great in natural wealth does not in fact lead on to an age great in creative beauty. We have had it in Greece and Rome and Florence and in Shake- speare’s England. We are seeing it to-day in Amrica where the shifting of the world’s center of wealth has shift- ed the world’s center of music. “While it will always be desirable,” said Mr. Coolidge in his own unmoved way, “to stimulate and encourage the production of fine paintings, it is even more desirable to stimulate and en- courage their wide appreciation by the people.” There he had hold of a truth. An era of creation iz greater than an era of appreciation, but the greater one can hardly come unless preceded by the lesser. Asquith or Balfour, with a different background, would have delivered a more esthetic, a more artistic, a more cultural speech than Mr. Coolidge. 3ut, after all, it was a New Englander, not an old Englander, who spoke. And he spoke the language of America. NEW ELECTRICAL DO ALL. The most recent newest invention of a remarkable character is the “tele- vocal” electrical robot which can be successfully commanded by var-ous tones of the tuning fork or even the human voice to answer the telephone, tell the height of water in a reservoir, open doors, switch on lights and per- form other mechanical services. The story is written with charm and im- agination, but it holds close to ac- tualty. The Westinghouse Electric and Manufacturing Co. backs it up by visual demonstration. Three of these devices are in successful use it the War Department at Washington, giving headquarters on telephone call a tun- ing fork statement of how many feet of water there are in three reservoirs. The Westinghouse people say that their devices in this case have satis- factorily taken the place of three watchmen and that they expect to spread their use rapidly to isolated substations of power companies. There is one saving grace to the horrific idea of having a lot of purely mechanistic servants added to a world already far too mechanical. This “‘televocal”’ auto- maton looks nothing like a man. “It looks,” says the Times, “like a hybrid between a six-tube radio set and a tele- phone switchboard on election night.” Thanks be that we wont be afraid to meet it in the dark! COOLIDGE IS RIGHT. President Coolidge’s refusal to issue a proclamation calling for the observ- ance of an “Educational Week” will have the desirable effect of putting a limit to this sort of fool’shness. Set- ting aside days and weeks for the pur- pose of focusing public attention on chronic evil conditions has been use- ful. It has stimulated interest in fire prevention, the clearing away of rub- bish and the correction of other forms of civic neglect. But even a good thing can be overdone. There is no need of a proclamation to let the coun- try know that the President is in favor of popular education. He-has clearly expressed his convictions on this sub- ject, and, as Secretary Sanders says, “to rephrase his sentiments would tend rather to weaken his former expres- sions than otherwise.” _ business they understood. But for a few resolute men who firmly believed that Muskegon could be revived, the city might have met the fate of Singa- poor, despite the wonderful harbor afforded by Muskegon Lake. These men took council among themselves and started in on a comprehensive campaign of rejuvenation and rebirth. It was a hard struggle, accompanied by many d.sappointments; but courage of high order, rigid self sacrifice and desperate determination ultimately won out and re-established Muskegon and established her sister city, the Heights, on the high road to prosperity. I well recall the little coterie of men who used to gather in the old Occi- dental Hotel every evening to discuss the situation and consider plans for their future guidance. The leader of the movement, as I now recall the situation, was George L. Erwin, who devoted many years to this work, with- out knowing for sure whether it would result in victory or failure. Many scouted his enthusiasm and questioned his judgment, but he refused to con- cede that he was on the wrong track and insisted that victory would ulti- mately crown his efforts. The un- selfish altruistic gifts of Charles Hack- ley, amounting to many millions of dollars, did much to assist these men in the work of rejuvenation by induc- ing others to do their part in the great work of regeneration. Muskegon is now a proud and prosperous city and the Heights is one of the fastest grow- ing cities in Michigan. It has always seemed to me that the two cities should be amalgamated, but perhaps the people of both municipalities know what is best for their growth and: pros- perity better than I do. Perhaps the healthy rivalry of two such remark- able cities has a stimulating effect on each, forcing each to assume a destiny they might not otherwise achieve. Of one thing I am convinced and that is that the twin cities should erect a monument to George L. Erwin and his associates as a fitting tribute to the prodigious effort they made to re- establish the older city and create the younger one and start both towns on a career of prosperity almost un- paralleled in the history of American c.ties. I was pleased to learn that the Pine street grocery had abandoned the credit system and is now on a strictly cash basis. The proprietor told me he had increased his volume $150 per week ever since he made the change four weeks ago. I believe many other grocers could improve their chances of success by pursuing the same course. Landlord Swett, of the Occidental Hotel, informed me that he has an important enlargement of his hotel planned for 1928. The old portion of the hotel on Western avenue will be replaced with a new structure, running through to Clay avenue. It will be eight stories high and above the first floor, which will be made into stores, the space will be arranged for permanent tenants—large rooms and suits with baths. He will also install suits with’ kitchenettes on one floor. No more trans ent rooms will be added, but six or eight banquet rooms will be pro- vided, so the hotel can handle that many banquets at one time. The regu- lar dining room will be transferred to the annex and the present kitchen will be greatly enlarged. Mr. Swett ex- pects to be able to complete this ad- dition and make the changes rendered necessary in the other portions of the hotel by the time snow flies next fall. E. A. Stowe. —_+ +> When Furniture Manufacturers Con- ducted Retail Stores. In 1865 William Haldane was the leading dealer in Furniture in Grand Rapids. Among’ the lines he sold was the entire output of bedsteads made by the W:ddicomb Brothers. Comstock, Nelson & Co. conducted a retail store in connection with their manufacturing business. It was lo- cated in the Twamley building, North- east corner of Lyon street and Mon- roe avenue. The firm had formerly occupied a small frame store located on the West side of Monroe avenue, near Huron street. The building and contents had been destroyed by fire early in that year. Tileston A. Com- stock (a son of C. C. Comstock), James M. and Ezra M. Nelson, composed the firm. Comstock ded a year or two later. Elias Matter purchased an in- terest in the business. He had been the superintendent of the firm’s factory. Berkey Brothers’ first retail was located on Monroe, opposite the Isis theater. Later the moved to several lofts opposite Her- polsheimer’s store. An old Boston rocker, mounted on a post, served to indicate the location of the store. After George W. Gay had joined the firm and their large building on Monroe avenue at Hastings street had been erected, the retail stock was moved to that place. Soon after William A. Berkey, Adolph Leitelt, Tolford, J. W. Converse and others organized the Phoenix Furniture Co. and a retail department was opened in the factory on Summer street. Om account of its remoteness from lines of travel, the business trans- acted was small. Later the company opened a retail store in the Blodgett building. store business was company's John P. Creque was a retailer of furniture on Monroe avenue, near Crescent street. Mr. Creque had be- come financially interested in the Kent Furniture Co. When the managément of the business was tendered to him, which he accepted, Mr. Creque closed the retail store and moved to the Kent offices. The corporation mentioned added ‘to their stock goods produced by manufacturers of C.ncinnati, Rock- ford, Chicago and other centers of pro- duction. Nelson, Matter & Co. and Berkey & Gay built up annual which amounted to several hundred thousand dollars. They employed competent, well paid salesmen and gained favor with hundreds of customers through- out the Middle West. Finally dealers throughout the coun- try united in protest against the busi- ness of selling goods at retail by manu- facturers and ‘threatened to withdraw their patronage from such so-called offenders. Although a great sacrifice was entailed, such manufacturers as sales William D. were openly selling at retail closed their stores. Among the super salesmen employed in their retail stores by local manu- fecturers were Clark A. Brockway, C. N. Remington (father of “Charlie,” of the Building and Assoc ation), Tom Mosely, and Rob. Barnard, with Berkey & Gay: R. W. Barker, Fred H. Smith, Joe McCarger and Charles H. Perkins, with Nelson & Matter Co.: and W. E. Bower, Fred J. Mueller and a young man named Hall, the Phoenix Furniture Co. A local merchant states that a con- Loan w.th siderable amount of money derived by the State hospital at City through public taxation is d-stributed As no mail Traverse among mail order houses. order firms or corporations are located in the State of Michigan, the local merchant says the practice discrimin- ates adversely against the people who support the institution. The local mer- chant further deposes and says that the merchants of Traverse C ty derive but incidental benefit through the opera- tions of the hospital. Years ago inmates of the State in- stitution were fed oleomargarine. Far- mers protested vigorously and finally induced the State Legislature to pass butter Oleo- margarine at that time was not the the use of institutions. a bill to prohibit imitations in such quality that later compounders of the food have produced. During a dis- the House of Haywood, of Grand Rapids, who owned a farm in Tyrone township, declared the stuff smelled so badly it would drive a dog out of a tannery. permitted bill in Jack cussion of the Representatives, Seemingly, if the the terms of the State constitution to pro- Legislature is under hibit the use of oleomargarine in its public institutions, it might restrain, through an act of the State Legislature, the managers of such_ institutions from spending public funds for mer- chandise through non-State mail order Such a measure might be en- titled “A bill to provide for the pro- tection of farmers, merchants and manufacturers of the State of Michigan. Arthur Scott White. ————_> > >__—_ Trade Warnings. Edgar B. Brossard, Tariff Commis- which houses. sioner, has issued a warning will be taken to heart by hundreds of lines of commerce and industry during the next year. He has warned Ameri- can merchants and producers that they must be prepared for the most severe kind of competition from foreign coun- tries. Foreign manufacturers, he add- make supreme efforts to force their way into domestic markets which are the largest and richest in ed, would the world. > A Fixed Policy. Announcement by the Superintendent of Post Office Quarters that the Post Office Department should not change its present policy of leasing quarters for branch offices, and in some cases for main offices, has made a distinct difference in real estate values in thousands of municipalities, for the Department is the largest individual tenant in America, paying about $18,- 900,000 a vear for rented quarters. October 19, 1927 10 MICHIGAN TRADESMAN SHOE MARKET was up 9.8 per cent. over correspond- Shoe Prices Hold Steady. — ing totals last year.” oe About the only feature of business COLD WEATHER WILL Hides, Leather and Shoes Holding . After a long and difficult period of jn the general shoe field at present is soon be here — order your Firm. When leather and shoe prices be- gan to advance a few months ago, re- flecting the upward trend of the hide and skin markets, some retail mer- chants were in doubt as to whether the rise would be permanent. Appar- ently there is no longer much room for question on th:s score. All of the evi- dence at hand seems to warrant the conclusion that the present higher mar- ket will be maintained over a consider- able period. The big excess stocks of hides and leather have been worked up. There is a shortage of cattle which cannot be relieved in a month or a year and the cattle producers, as well as the hide, leather and shoe industr.es, are enjoying increased prosperity. “The cattle industry, until this year, had been in a bad way since the end of the war period in 1920,” remarks the Kansas City Star. “For the industry, virtually all the last six years have been bad. Now with the prices of the best fat cattle the highest on record outside of that period, together with an improved price positions for other - grades, the industry is getting into a promising position.” In the opinion of this Kansas City newspaper, so far as the cattle industry is concerned, “the corner, it seems, has been definite- ly turned.” In a similar situation, it would for- merly have been an easy matter to draw upon the hide supplies available in foreign markets, especially the Ar- gentine. As President Geuting, of the National Shoe Retailers’ Association, pointed out recently, these supplies are no longer so readily available to us. Other markets are absorbing them. Fraser M. Moffat, president of the Tanners Council of America, reckons that the Russians are buying four times as many hides as they did in 1924. Last vear Russia bought over 66,000,000 pounds of hides. “The United States,” says Mr. Geuting, ‘‘no longer is in the position of having a vast supply on hand and the pick of the International markets before it.” So much for the raw material end of the situation. Coming down a little closer to that which affects the retail shoe merchant, the conservative Na- tional City Bank of New York declares unreservedly in its October review of business conditions: “The tanning in- dustry is in the best shape since the war. Excess stocks of hides and leather have been thoroughly liquidat- ed, and with prospects of reduced mar- ketings of cattle during the coming year there seems little danger of bur- densome supplies again accumulating. Higher prices are being reflected by advancing quotations for leather, so that the outlook for profits in the in- dustry is much better. “Prosperity, moreover, is extending into the shoe industry, which is ex- periencing a rising demand at advanc- ing prices. The New England factories have been adding substantially to their working forces, while the total output of boots and shoes for the country as a whole during June and July (latest months for which figures are available) seme at ng me A ae mn men ma readjustment, the tanners, it appears, have succeeded in putting their houses in order. The shoe manufacturers, likewise, are getting their business back to a more profitable basis. Now it remains for the retail shoe merchants to do likewise.—Shoe Retailer. ———_>->—____ Seven Shoe Colors Chosen For Spring Season. Seven shoe colors have been chosen by the all ed shoe and leather associa- tions in co-operation with the Textile Color Card Association, for the spring and summer seasons of 1928. These are: White jade, describable as “a pale cloudy shade, neither beige nor gray, with a suggestion of a misty mauve cast that gives an illus:ve, almost in- describable effect.” It is the exact shade of the rare imperial white jade of China. It is especially adapted for Palm Beach and other winter resort wear, and as a mid-summer shade. It will harmonize effectively with natur- al beiges, kasha and s:milar tones, pale dusty colors, and as a smart substitute for the white shoe. Second, Honeybeige—a light beige of honey cast, chosen to blend with the yellow-toned beiges, or as a soft con- trasting shade. Rose Blush No. 2 is a new version of the original and popular rose blush of last summer. It is offered as a com- plement to the pinkish beige costume— thus the selection comprises three dis- tinct types of beige—the natural grege, the yellowish and the pinky tones. That rich medium brown with a very faint undertone called Marron Glace—has been chosen for shoes, and will harmonize with any of the new spring browns, or contrast admirably with any of the beiges. rosy Two grays, Shell Gray and Plaza Gray—a light and medium respect:vely, are repeated as the best shades to fill the need-for gray shoes to be worn with the gray costume, or to contrast with blues, rose or mauve. Stroller Tan, a rich gold-brown, so well established as a staple, has been repeated. Advance clippings of these colors have been sent to the shoe and leather members of the Textile Color Card Association. They will be issued in card form by the Tanners’ Council, National Boot & Shoe Mfgrs. Associa- ton, National Shoe Retailers’ Associa- tion and the Textile Color Card As- sociation. ——__+ 2 ____ Hides, Pelts and Furs. RRNOER ON 14 Green, He. Fo. 13 Cured, 2 2 oo 15 ure, 0. 2 14 Calfekin, Green, No: 1 2. 16 Calfskin, (seen, No. 2 14% Catekin, Cored, No.of 0 17 Calfakin. Cured, No. 2 ...... 15% pores, NO. 8 4.00 moree, SO. 2 3.00 Pelts. Bree 50@75 PeIenreines 10@25 Tallow. Ree ooo 07 No. 1 07 No. 2 - 06 Wool. Unwashed, medium ___.__-_________ @30 Unwashed, rejects —......._.-.._ ~ @25 Uwashed, fine Sve rr relcocl> STRESS 2% Polish now. Other remind- ers for your Fall trade. CROME LACES RAWHIDE LACES NOVELTY LACES FELT INSOLES SHEEP SOCK BOOT SOCKS WATER-PROOF PASTE DRI-FOOT | NORWEGIAN PASTE the steadiness of prices, which, al- though they have come to at least a temporary end of their advance, are firmly sustained by the strength of the leather market. Current business is light, and the gains that some of the larger houses report for the year to date, as compared with the same per- iod in 1926, are due almost entirely to the increases shown prior to Sept. 15. The lack of real Fall weather is held responsible for the present dullness exper.enced by houses that handle general lines. Consumers are not buy- ing, and this is having a marked detri- mental effect on the purchasing ac- BEN KRAUSE CoO. 20 Ioni: Avenue GRAND RAPIDS, MICH. tivities of retailers. In the trade that is passing from day to day with the big jobbers there is very little change in the character of the demand. —_>-- Velvet Handbags Being Bought. Interest in velvet handbags is said to be steadily increasing. Buyers for the large local stores are purchasing them, and manufacturers have lately brought out several new styles. These are of the semi-ta:lored order and in- troduce varied interior constructions and cable tubing frames. In one type the inside of the bag is divided into two compartments, so arranged that one may be opened without the con- tents of the other being disclosed. The bags are of fairly large size and are fitted with purse and mirror. Light or dark moire fabric is used for lining. Black and brown are the favored shades. The bags are priced to retail from $7.50 to $20. 2-2 Women’s Belt Demand Broad. Women’s belts are such successful items in department stores that busi- ness in them embraces staples and novelties of every kind. All widths of belts, from those measuring half an inch to those three and four inches wide, are popular. Antelope suede is in such great demand as to have be- come a staple, and belts of this ma- terial in all the important Fall colors are constantly seen in buyers’ orders. TWO NEW ONES: Style 949 — Men’s autumn Blucher Oxford, Monarch’s Calfskin, (Medium Last Nickel Eyeets, New pattern with Dundee balloon), popular short ramp, inside tap sole with fancy flange seat trim. edge and heel C and D widths in stock $3.45 Style 950 — Same in Mon- arcas biack calf... 2 $3.45 “Over night Service”’ Herold-Bertsch Shoe Co Grand Rapids, Mich. Manufacturers of Quality Footwear since 1892. In buckles the leather-covered types are not so much wanted as formerly. Their place is being taken by all kinds of metal and fancy buckles set with imitation stones. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. j | > « * ° , (aa - ~ » * ‘ ¥ < ’ «f ~ - ‘ > 2 a “ * | » & " + ‘ > « «hee « « * ¢ “ay 4 a § ~ * « » @ » s « » x. e * * * ‘ oY . ; (2? ~ * - ° ¢€ » a - ~ “ » * ts ‘ r < ¥ + » . Pa « . 2 * “ - > 6 + 4 ? ™ «ie « « ® < ¥ “a 4 a . ~ * 4 - q . « » . e ° + * 4 ‘ ~ . October 19, 1927 MICHIGAN TRADESMAN 11 Window Signs in Retail Meat Stores. Business is supposed to be conducted largely on confidence. Any ‘business man who expects to continue in busi- ness and prosper should endeavor to gain the confidence of those who do business with him. If he advertises what he has to sell he should give his patrons all he promises them, both in respect to quality and quantity. We believe that most concerns operate on the principle of dealing squarely. There are a few, however, who are not so conscientious, and try to catch buyers with appealing prices in their windows and sell them something else when they get into the stores. In some cases the: quality in the windows is higher than what is sold inside at the prices named, and in other cases the quantity that must be bought to get the advantage of the catchy price is more than most buyers can use at one time. Aside from the moral aspects of such cases we believe it very poor business to .sell merchandise this way. If a bus-ness man expected to spend his life moving from one section of a city to another, or in opening up places in new cities after finding his business petering out ‘n the old locations, he might find some reason for fooling the public, though certainly no reason worthy of consid- eration if he has even the slightest amount of honesty in his make-up. But if he expects to stay in the location selected when he opened up he should try to gain the good will and friend- ship of his patrons. Within the last twenty-four hours we have had two distinctly different cases brought to our attention. Im one case a lady told of having bought all her meat from a certain dealer for over ten years. No matter where she lived. she always bought her meat at his shop. . If she couldn't call in person she telephoned, and whetner she bought in his shop or over the telephone the meat was all. that she could desire. We happen to know this dealer well, and we are not surprised that her experience should In the other case a dealer told us he intended to use signs in his window simply to attract trade, and that if what he advertised was asked for he would fail to trim it as well as other meat or he would in- sist on the purchase being unusually have been so pleasant. large. We believe this latter plan was abandoned after we finished talking to him, but his plan, as outlined, carries a warning. > + The Rat Control Problem. Rats are probably decreasing in numbers in the United States, says the United States Department of Agricul- ture, although their decrease is only beginning to be apparent. The chief factors respons:ble for any decrease are present-day sanitary requirements and modern building, which make it increasingly difficult for rats to find food and_ shelter; a National urge against all unnecessary waste, and a better understanding generally of the relation of rats to human economy. Furthermore, as facts relating to the spread of communicable disease have become better known, more general interest in rat control has been stimu- lated, more effective means of destroy- ing rats have been developed, and in- formation regarding these methods has been widely distributed. Permanent exclusion of rats may be brought about by rat-proofing build- ings and other structures commonly inhabited by the rodents; by removing any possible shelter, and by cutting off their food supply. Control methods include poisoning, fumigating, trap- ping and the use of deterrents. Although getting rid of rats is large- ly an individual problem, rat infesta- tion has‘a serious effect on the whole community, and organized control ef- fort is highly desirable. A person who allows rats to increase on his property unt.1 they menace the entire neighbor- hood becomes an object of public con- cern, and a city that permits its refuse dump to serve as a breeding place for hordes of these pests is committing a grave injustice to its population. Rid- ding a whole community of rats can best be accomplished “by organized efforts of all the citizens. The depart- ment*will gladly assist such organiza- tions through the Biological Survey in planning, organizing and prosecut- ing anti-rat campaigns by furnishing preliminary plans, general instructions, sample copies of posters and other publicity material, and, where possible, the personal services of a leader. The department has just issued a bulletin entitled “Rat Control,” by James Sil- ver, of the Biological Survey, which contains many suggestions for meeting the pest and may be obtained by ask- ing for Farmers’ Bulletin 1533-F. -——__ oo —___ Elk For Arizona. The Blue River county of Arizona, where forty years ago thousands of elk ranged the hills, will once more be the home of a herd of these -hand- some American big game animals. The Arizona State Game Department and the Forest Service of the Government have made this possible by withdraw- ing a part of the Yellowstone Park herd of elk and placing them on the Blue Range game refuge in the Apache National Forest. At one tme the Blue River country harbored thousands of elk, deer and wild turkeys, and early settlers still tell of bringing in six-mule team wagons loadtd with the game killed for With the advent of cattlemen in the early ‘80s the big holiday feasts. game began to disappear, the dense stocking of the ranges with cattle be- ing more responsible for the d sappear- ance than extermination by rifle. Recently the farmers in the section have become enthusiastic over the re- turn of elk and, along with many local sportsmen, contributed toward the cost of establishing the new herd. When the new herd arrived in trucks from the Yellowstone country they had to be dragged forth into their new sur- round ngs, but once in the open they left at a run for the high points on either side of the canyon. The coun- try into which they have been turned loose is one of the largest remaining wildernesses of the Southwest. It is rough, in spots almost uninhabitable, and it is expected that the new herd will thrive. —_+-. Your work can speak louder for you than you can for yourself. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HART BRAND CHOICE orf THE LAND IPT MycHIGAN 68 Look for the Red Heart on the Can LEE & CADY Distributor QUALITY RuSKS ana CooIKES Grand Rapids, Mich. FAVORITE TEA in % Ib. lead packages is a strictly Ist May Picking and is one of the very highest grades sold in the U. S. If this Tea is not sold in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N W. GRAND RAPIDS, MICH. MR. MERCHANT Be sure to carry a stock of Smith’s Flavoring. The flavoring that your customers like. tier The flavoring that pomith’s |i is sold with a pos- ae itive Money Back Guarantee. A Grand Rapids Product. Smith Flavoring Extract Co. Phone 61343 Prompt Service WISE SPENDERS More power to the man who gets his money’s worth! He saves more in the long run than the penny pincher — and he knows how to make his savings work for him! The OLD NATIONAL BANK MONROE at PEARL A Bank per Gverybody- IVAN WESTENBRUGGE Grand Rapids - Muskegon Distributor Nucoa The Food of the Future CHEESE of All Kinds ALPHA BUTTER SAR-A-LEE BEST FOODS “oo Shortning HONEY—Horse Radish OTHER SPECIALTIES ‘2 1ality-Service-Cooperation ASK FOR AFT (GEESE A variety for every taste COCOA DROSTE’S CHOCOLATE Imcrorted Canned Vegetables Brussel Sprouts and French Peas HARRY MEYER. Distributor 816-820 Logan St., S _ = GRAND RAPIDS, MICHIGAN SELL Ge Bott’s Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. 12 FINANCIAL Yield on “Legals” Reducing Earnings For Banks. The rise in high-grade bonds to the best prices recorded in a decade, re- flecting an abundance of funds seeking investment, calls attention to the need for a broadening of the “legal” list to include carefully selected utility obhi- gations. An examination of bond prices re- veals that many old-time favorites, such as Atchison general 4s, 1995; Union Pacific first 4s, 1947; Burlington gen- eral 4s, 1958, and New York Central 3t%4s, 1997, are selling at or above the levels reached early in 1918, when the peaks recently passed were recorded. Savings banks and trustees, whose in- vestments are limited to secur.ties ap- proved by law, find themselves com- pelled to bid against one another for bonds selling to yield only slightly more than Government obligations. Agitation for broadening the list of securities approved for savings banks and trustees has been heard for sev- eral years, but only slow progress has been made thus far. Indicat:ons that money rates are destined to remain low for some time hold out prospects of renewed activity when Legislatures convene again. Massachusetts has approved a se- lected lit of public utility bonds as suitable for trustees’ investments, and for a time it was bel’eved similar ac- tion would be taken in this State. Leg- islators are inclined to move slowly in considering proposals of this kind, however, and are likely to yield only under pressure. Large inst:tutions, such as life in- surance companies, which purchase large amounts of “legals,’ have found new offerings at attractive yields rather scarce, and because they are constantly investing surplus funds they have had to go into the market frequently and bid against one another for securities. Other insurance companies — fire, fidelity and casualty compan’es—be- cause they are permitted by law to in- vest in stocks, have an advantage in that they may obtain a higher yield and are in a position tc profit by a more rapid appreciation of security holdings. Only a small part of their surplus is kept in high-grade railroad and other legal bonds as a general rule. Incidentally, several companies, whose stocks have soared in market value, are reported to have profited handsomely through their holdings of shares in many important industrial concerns. High-grade railroad issues are not the only ones to have climbed into new high ground as a result of this year’s strong investment demand. Foreign obligations and other groups favored by investors seeking a higher yield than that afforded by “legals” have spurted to the best levels in recent years. William Russell White. [Copyrighted, 1927.] a Good Old-Fashioned Horse Sense Has Stabilized Business. No longer will business need to look forward to periodic cycles of “sack- cloth and ashes” in the opinion of Mel- vin A. Traylor, president of the Ameri-~ MICHIGAN TRADESMAN can Bankers Association and president of the First Trust and Savings Bank, Chicago, who, in the current number of the American Bankers Association Journal, holds that the business cycle will be with us always, but that the “ups” in business will outnumber the “downs.” The prolonged upswing in business during the last several years has led many economists to abandon the theory of business cycles but Mr. Traylor, one of the most widely recognized students in the banking fraternity, does not go so far. What he does firmly believe is that swings from hgh to low from now on will be less severe than in the past. In the description of future cycles we might substitute the word “recession” for “crisis” in the opinion of this authority, and we may further expect that these recessions will be less disastrous than formerly. “Certainly we cannot look forward to an unbroken continuation of ex- pansion at the rate of the last two or three years,” says Mr. Traylor, “but at the same time we need not fear a recurrence of conditions that. will plunge the nation into the depths of the more violent financial panics such as have occurred in times past. The normal state of affairs in a business sense is change and not a stationary condition or an unbroken rise in pros- perity, but rather a certain amount of variation through expanding or con- tracting activity.” The accepted cycles of business in the past have been descr-bed as pros- perity, crisis, depression and revival. Not even the advent of natural dis- asters is likely to bring on _ severe crises in the future according to Mr. Traylor. The ability of the country to absorb so successfully the shock of the Mississippi floods is cited as a test case, Those who fear the time is near for the present prosperity to turn into de- pression will find comfort in Mr. Tray- lor’s comment that cycles have run all the way from one year in length to nine, and that “there is no basis for fearing that any particular year m‘ght be expected to be a period of depres- sion simply because a certain amount of time had elapsed since the last de- pression.” Good old-fashioned horse sense more than anything else is responsible for the elimination of the sharp swings in business. More than ever before in history the small as well as large busi- ness man studies statistics on produc- tion, consumption, prices and the whole gamut of underlying conditions. The improved transportation facilities have enabled him to do business with a rela- tively small inventory, so that losses resulting from changes in the price level have been reduced to a minimum. It is littlke wonder then that Mr. Traylor concludes that the new busi- ness cycle “implies a desirable rythmic progress in business.” : Paul Willard Garrett. [Copyrighted, 1927.] —_+2>—__ A wife is licked if ever she lets her husband get away with anything be- cause he says; “I knew you'd under stand, dear,” ee October 19, 1927 Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Chicago Los Angeles Boston Denver Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety | as well as courteous treatment. Banking by Mail Made Easy. . Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Buliding Bank Building Phone 4212 Detroit 2056 Buhl Bullding GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank “The Bank on the Square” ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. ernst October 19, 1927 Reflects Rising Tide of Agricultural Prosperity. A forecast of business by the Fed- eral Reserve Board at Washington is rare but in the October bulletin, pub- lished to-day, the authorities of that board plainly express the view that the indicated yields and prevailing price levels favor a 1927 upturn in the farm- ers’ purchasing power. While the October crop forecasts differ somewhat from those made two months ago, the outstanding change being an increase in the estimated yield of corn from 2,389,000,000 bushels to 2,603,000,000, the promised gain of a round billion dollars in agricultural values this year calculated early in the season stands as about the best guess. In its new bulletin the Federal Re- serve Board comments on the smaller dependence of farmers upon bank loans. Further liquidation of loans ob- tained several years ago and a reduc- tion in borrowings at the banks th-s year have combined to cut handsome- ly the loans of member banks in agri- cultural States. To some extent the reduction is explained by smaller use of fertilizer in the cotton belt, but on the whole it represents a stronger position throughout the agricultural region. It means that the farmer is not so dependent as he was upon his bank. The board emphasizes the pronounc- ed and long decline in deposits that has accompanied the reduction in loans at agricultural banks. A $1,500,000,000, jump in the deposits of member banks for the year calculated by the Board for the twelve-month period reflects the growth entirely of industrial and urban communities. The volume of demand and time deposits of member banks located in agricultural districts is far below what it was a year ago. This decline in deposits of country banks reflects in part the shrinkage in loans of these banks but it also reflects “the smaller income of farmers last year, particularly in the Southern states, where the drop in the price of cotton resulted in a serious reduction of cash income.” The smaller volume of deposits and loans at country banks has resulted in smaller borrowings of these banks at the Federal Reserve institutions. Even at their mid-year peak the discounts fori member banks in districts essentially agricultural were $44,000,000 lower than in 1926 and below any other recent year. This again portrays the ability of the agricultural sections to stand more and more upon their own feet. Paul Willard Garrett. [Copyrighted, 1927.] —_—__ >.> Love of Self in Business. Self-love, said Whately in his “Morals and Christian Evidences,” is a “rational, deliberate desire for our own welfare, and for anything we consider likely to promote it.” The word is often confused with selfishness in com- mon use, which Whately says is “‘dis- regarding, for the sake of any kind of personal gratification or advantage, the rights or the feelings of other men.” Both selfish and self-loving men are found in business. The selfish man is abominable. But a man must have love for self to succeed, whether em- ployed or an employer. A man must MICHIGAN TRADESMAN work for his own welfare, and indus- triously do those things which will promote it, whatever his relation to a business may be. Nobody else will do him this service. He must do it him- self. There is a phrase, “enlightened selfishness,” frequently used for self- love, but it carries a doubtful meaning, and implies selfishness held in check only to win favor. Self-love will inspire an employe to do his level best for the interests of his employer because by so doing, and only by so do:ng, can he win promo- tion and a larger wage. And self-love will direct a wise proprietor to so con- duct his business that the public will benefit by it. Only when this is the purpose can a business have a legiti- mate growth in volume and in earn- ings. Selfishness, on the other hand, causes an employe to dodge work and steal time from his employer. Every busi- ness manager should study the men he hires to learn whether they are ani- mated by a desire to make themselves more valuable to his business, or to gain advantage by trampling on the rights of others without regard to their feelings. If the latter, he may well let them go, for they will take selfish advantage of him and h's busi- ness at every opportunity. This usu- ally shows in expense accounts and the amount of real work done by employes, regularly. Every big success in business has its root in self-love, which prompts the most efficient service possible. When we say a man loves himself, if we know the meaning of the words, we do not have it in mind that he is selfish. That is something entirely different. W. G. Sibley. ——_++>__ We Have the Power. The United States manufacturers have an advantage which those of no other nation are likely to overcome for a generation at least. This advantage lies in the fact that 40 per cent of the electrical power of the world is pro- duced and used industrially here. This cheap and satisfactory power puts the American producer a step ahead of all competitors. Also it means that_ this country can and does produce and sell 50 per cent. of all electrical equipment made in the world. ——_2»+>—_—_ Truthful Figures. Figures may not lie but they may be very deceptive unless they are properly understood. Had it not been for the full statement of the Federal Reserve Board explaining the loss in member- ship in the Federal Reserve System, it might have appeared that the system was losing power and popularity. The statement made it plain to bankers and financiers as well as depositors and borrowers that this decline resulted from mergers and suspensions rather than withdrawals from the system. ——— 7» The Flatter Flats. “Well,” remarked a married man after examining his friend’s new flat, “Tt wish I could afford a place like this.” “Yes,” said his friend, “you married men may have better halves, but we bachelors usually have better quarters.” 13 $200,000 HOME STATE BUILDING COMPANY (Owned by Home State Bank For Savings) 5% FIRST MORTGAGE BONDS Due Oct. 1, 1947 Secured by the corner formerly occupied by the Fourth National Bank and now leased to the Home State Bank For Savings and appraised as follows: Laat $400,000 Building _.------------ 25,000 Vite ee $425,000 Retired rapidly by Sinking Fund. GRAND RAPIDS TRUST CO. Grand Rapids $150,000 AUTHORIZED $500,000 CASCADE. REALTY COMPANY FIRST MORTGAGE 6% SINKING FUND GOLD BONDS (Series ‘‘A’’) TAX EXEMPT IN MICHIGAN Dated October 1, 1927 Due October 1, 1937. Interest payable April and October 1st without deduction of Normal Federal Income Tax not in excess of 2%. Callable on any interest date at 4 of 1% for each unexpired year to maturity. Commencing October Ist, 1928, a monthly Sinking Fund is provided for annual retirement of at least 5% of maximum amount of each series of bonds outstanding, payable semi-annually. Denominations $100, $500, and $1,000. MICHIGAN TRUST COMPANY TRUSTEE The following information is summarized from a letter from Gilbert L. Daane, President, of the Cascade Realty Company: HISTORY AND MANAGEMENT The Cascade Realty Company was organized in May, 1925, by James Buys, John Buys, Gilbert L. Daane and Ned Bomers, who, together with Glendon A. Richards, Charles J. Kindel, Arthur M. Godwin and Elvin Swart- hout, constitute the Board of Directors. The property is being developed and marketed by Kinsey & Buys, Realtors. INCOME All contracts for the sale of lots under this Mortgage are deposited and assigned to The Michigan Trust Company, Trustee, who make all eollection of principal and interest thereon. The annual income from payments of principal and interest on contracts now held by the Trustee, amounts to $50,500, which is over 2.4 times annual interest and sinking fund requirements on the maximum amount of bonds that can be issued against this amount of contracts. LEGAL INVESTMENT FOR SAVINGS BANK FUNDS In the opinion of counsel these bonds qualify under existing statutes, as legal investment for Savings Banks in Michigan. LEGALITY The legality of this issue is subject to the approval of Travis, Merrick, Warner & Johnson, attorneys for the Bankers and Mr. Elvin S. Swarthout, attorney for the Company. PRICE 99 AND INTEREST TO YIELD OVER 6.12% HOWE, SNOW & CO. Incorporated New York Grand Rapids Detroit Chicago Minneapolis San Francisco All informatio given herein is from official sources or from sources Wwe regard as reliable, but in no event are the statements herein contained to be regarded as our representations, 14 MICHIGAN TRADESMAN October 19, 1927 Lawyers of Early Days on the Mus- kegon. Grandville, Oct. 18—Lawyer Keene w2s a man of many parts. He was one of the keenest lawyers in the back- woods of Michigan more than half a century ago. Law suits in those early das were more numerous than one would suppose. The tax ttle lands were a source of profit to the small town attorneys, since all one had to do to carry ona logging job was to purchase a tax title, then go ahead and clear off the pine. The real owner, often an Eastern cap- italist, might know nothing of this un- til his land, on which he had neglected to pay taxes, was denuded of all its timber. Sometimes these land skinners were caught in the act, when a su.t at law would result. I call to mind a man who, trusting to his tax title immunity, cut and banked a winter's logging, and just be- fore he sold the lot a person who had watched the log-cutting came forward with a deed ot the land and claimed the whole output. Usually, he made good and the tax title man lost his whole winter’s work. Tax titles on pine lands became a scandal. These ttles enabled men to step onto the lands, skin off the pine, rake in the shekels for the cut timber, and the real owner was minus his tim- ber with no redress possible. As may be supposed this gave em- ployment to many lawyers, some of whom were as keen as they make ’em. Every county seat was the scene of law suits innumerable and limbs of the law flourished accordingly. A stout, middle aged man sat pick- ing his teeth in front of a village tav- ern one noon of the long ago. A lank specimen of Ole Olson’s land came down the walk and paused before the seated man who had, apparently, just come from the discussion of a tavern meal of venison, potatoes and hot pan- cakes. “Ah, how d’ve do:” queried Lawyer Keene, holding out his hand. “Just dow n from camp, I reckon?” “Righto, Mister. I come a long way from Mavgin & Olnev’s camp. You know dem2” answered the lank woods- man. “Oh, yes everybody knows them. Got miost thri ough in the woods? : “T tink dere’s two mont yet,’ gut er- alled the m an irom Sweden. “I tink I eat someting, then I go see de boss at the store. T come down to git a crosshaul for de woods boss, you see.” Lewver Keene did see. He ques- tioned the Swede closely, learn ng that he had been made a victim of a prac- ical ober of whom there were many in the lumber woods. He learned, also, hat the woods boss instructed ‘Ole to stop at the tavern until the crosshaul was forthco ming, if the headquarters folks dd not have one-on hand. A chuckle oozed from the throat of the Northwoods lawyer. Although he lived in another county he was yet willing to do business outside oc- casionally Bes des the lawyer had a hu crous streak in his makeup which tempted him on the present occasion, even though there might not be a cent in it for himself. It seemed ‘he woods boss des'red to discharge the Swede and took this way of doing so. Advised by~ Lawyer Keene, Ole made his home at the vil- lage tavern unt1 spring opened, since no cros*haul ever came, and when Ole set out for the Muskegon mills in the spring his board at the hotel had been fully paid by the lumber firm for whom this foreigner had ego The joke was on the firm, while Lawyer Keene chuckled over the success of his scheme. it was not always green Swedes who ‘re victimized by these practical jokers of the lumber camps. A boy of sixteen, of usual intelligence, walked a mile through the woods, having to cross a river for which he paid five cents ferriage, to obtain a_ straight- hook for a mill foreman. The boy was naturally miffed when he discovered the joke, since there were no such things in the woods as straighthooks. Nevertheless the joker and his victim remained good friends to the end which came to the younger on a bloodred field in Tennessee dur- ing the early days of the. civil war. A man who. considered himself worthy to represent the people in the State Legislature hunted for hours to find Lawyer Keene’s ibid without suc- cess. Once a joke brought about a fist fight which.was duly enjoyed by the onlookers. At one time a large rollway, filled and runn ng over with sawlogs, was a source of much effort in the breaking. Usually there is what is termed a key- log which must be removed before the great mass of logs will start to break up. Once upon a time a crew of men and an ox team had worked fruitless- ly for several days upon one of these big rollways without effect. A green looking country boy came upon the scene and suggested trying to break the jam from the top instead of the bottom. Of course, he was jeered to a fin'sh, but he succeeded in getting the owner's consent, procured a pair of steers and draw logs to the summ:t, rolled them out and over un- till they went bouncing down the in- cline to the water below. The scandalized rollway veterans were astonished when, after a few hours, a tremendous break took place, and the biz mass of logs went hurtling into the river. It was a victory of downright blunderbussing and the river country never heard the last of moss- back Pete’s breaking of the big roll- way. The boss handsomely rewarded the boy for his work and he was never ‘Joshed” thereafter for his verdancy. There is so much to know in this world no one brain can carry it all. There was abundant game for the early lawyers and some of the greatest men of Michigan graduated from lum- ber camps of those early days. Old Timer. —_2..—___ F‘fth Annual Exhibit Wholesale Mer- chants Bureau. Saginaw, Oct. 18—The fifth annual exhibit of the Saginaw Wholesale Mer- chants Bureau will be held on Oct. 25 and 26, at the Saginaw Auditorium. More than thirty Sag naw wholesale houses will exhibit their lines in this show, which has become an annual event for the retailers in the Saginaw trade territory. The exhibit is for re- tailers and the r clerks only and is an endeavor to show the retailers of Nor.heastern Michigan the different lines of merchandise sold in Saginaw at wholesale. The first exhibit was staged in 1923 and since that time the attendance has grown steadily. In 1926, retail mer- chants from 121 different towns attend- ed the exh bit and enjoyed the hos- pitality of the Saginaw wholesalers. he program this year includes in add'tion to the exhibit itself, two na- tionally-known speakers on retail mer- chandising, one each day, together with a buffet luncheon for the vis.tors, music, souvenirs, entertainment and many other features. All of the Saginaw wholesalers will hold open house at their respective places of business on Oct. 25 and 26, so their customers may become ac- quainted with the various managers and heads of departments A cash‘prize is being offered by the Sag naw wholesalers for the largest attendance from any one trading cen- ter in the territory, the total number of merchants in each center being taken into consideration in awarding the prize. W. A. Rorke, Sec’y. —_+-+—__ The boss didn’t become the boss by side-stepping every difficulty. Keep In Touch Now With Your Executor-To-Be HE MICHIGAN TRUST COMPANY. IS willing now, to begin a service for which it may make no charge for years—its service as Executor of your Will. It desires to begin this service now, to avoid unnecessary complications and to effect economy to the Estate. Confer with us, at any time, about your investments and other affairs to see what changes may be made from time to time for the benefit of your Estate. MICHIGAN [RUST COMPANY The first Trust Company in Michigan THE Where do you keep it? O your customers know you have Beech-Nut Peanut But- ter? Can they see it on the shelf? This popular food is worthy of the best display you can give to it. Because it is a “used every day” product. Just a simple suggestion means a sale. Keep Beech-Nut Peanut Butter where all can see it. The best place is right on the counter. Beech-Nut Packing Company, Canajoharie, N. Y. Beech-Nu Peanut Butter ha ee ee October 19, 1927 MICHIGAN TRADESMAN 15 Dust and Dirt Are Cause of Many Fires. Cleanliness is all important to fire prevention. Ignition must, of course, first take place, then the fire feeds on whatever combustible material it finds, and is finally detected and controlled or not, according to the means ava.l- able. It simplifies our fire prevention work materially to make these three divisions and consider each separately. Now let us see how filth affects each division. Spontaneous combustion is one of the very common causes of fires. This is the term applied to gradual ox.da- tion of porous substances. The heat generated increases the rate of oxida- tion until the ignition point is reached. Fires from spontaneous combustion are particularly destructive because they usually occur in closets or out of way places where piles of dirt or oily rags accumulate. An oil saturated rag or mop is particularly dangerous, but any accumulation of dust or dirt if either damp or oil soaked is dangerous. A coating of grease and dust on a bearing may be the direct cause of ignition. The clean iron surface of a bearing dissipates heat with sufficient rapidity so that the ignition point is seldom reached. Besides, there is nothing to ignite if the bearing is clean, unless it be one of the old type of flat bearings on a wooden bridgetree. Many other instances might be cited to prove that filth is directly responsible for the ignition of fires. A much more forceful argument is presented by the second step in the consideration of the subject, the elim- ination of the subject, the elim‘nation of combustible material. Dust, dirt and filth are almost without exception highly combustible. A match or cig- arette thrown on a clean wooden floor will not start a fire, but when the floor is covered with dust or oil or litter, ignition is almost sure to take place if the match is still burning. Then the rapidity with which the fire spreads is entirely dependent on the combustibil- ity of the surface. A clean board floor can scarcely be ignited from the top, and, if ignited, the fire will spread very slowly. A coating of grease or oil or dust speeds up ignition, often to the point of a flash fire or, depending on the nature of the material, an explosion. The recent explosion and fire in De- troit, where so many lives were lost, was directly traceable to bad house- keeping, according to reports. Highly explosive materials were being used in the process of manufacture, and suffi- cient quantities were permitted to ac- cumulate on the floors and walls so that when ignited, supposedly by the breaking of a mercury light, the ex- plosion occurred and the workmen had no chance for their lives. When the Northwestern elevator blew up in Chi- cago, killing all the workmen near the plant, no one even contended that it was reasonably clean. Such an ex- plosion could not have occurred had there not been great quantities of dust available for ignition. Just previous to the explosion of the elevator in Kan- sas City, where fourteen lives were lost, the house had been condemned by the Government because of its ac- cumulation of dust, and work had be- gun on cleaning it up. A recent fire which destroyed a bedding factory in Minneapolis attracted considerable at- tention. Reports state that the fire traveled so rapidly across the walls, ceilings and floors that the man who stopped to try to fight it was badly burned before he could get out. Lint everywhere—that is the answer. Bad housekeeping. Read the story of every holocaust that occurs in an industrial plant in America. Details vary, but the main factor is always the same. Fire spread so rapidly that all exits were cut off. And what is back of it? Nine times out of ten it is bad house- keeping. These holocausts and explosions im- press us with their very horror, but their effect is but slight in the course of a year, both in lives and property destroyed, as compared with the com- paratively small fires that are occur- ring from day to day, and on these, too, the housekeeping plays the major role. The third phase of our subject has already been touched on. The most effective system of fire fighting equ p- ment is badly handicapped by a flash fire and usually worthless when an ex- plosion occurs. If the protection is not automatic, the fire must be dis- covered before apparatus can be used, and the rapid spread of fire reduces the probability of its being discovered while it js. still controllable. When discovered, control depends entirely on the size and stubbornness of the flame, and, other things being equal, the flame depends on the dust and dirt and litter that feeds it. The clean plant burns slowly. Therefore, in all three phases of fire prevention, housekeeping is a major factor. Dirt and filth start fires, spread fires and make methods of control in- effective. An important point, possibly the most important point, is the effect of cleanliness on the habits and actions of employes. We are told that soap has been one of the greatest factors in the civilization of the world. Per- sonal cleanliness creates higher ideals. Just so plant cleanliness creates care- ful employes. Only the most slovenly smoker would throw his cigar stub in the center of a clean floor. He seeks justification in the fact that others have discarded their litter in a corner and, finding it there, adds his stub to the pile. The very effort necessary to cleanli- ness creates a higher morale. Pride on the part of the owners and man- agers carries down through the ranks. A clean bearing is seldom out of re- pair. The pride that induced cleanli- ness insures a smooth running bearing, while the bearing that is buried in grease and dirt runs until it is too hot to run. Pride in an industrial plant must originate with the management and percolate down through the ranks. It cannot be expected to originate with the employes. It therefore becomes the duty, and it should be the pleasure and pride, of every management to make housekeeping one of the major sub- jects of its industrial program and be content only when the highest stand- ards are maintained. Eugene Arms, OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying nenetcons O70 Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. The CAENTRAL Manufacturers Mutual Insurance Company Assets $3,194,142.55 Surplus $1,552,912.80 Is one of the 15 Companies that we represent The best protection, the lowest rates on FIRE and AUTOMOBILE INSURANCE weite THE CLASS MUTUALS AGENCY 305-06 Murray Building Grand Rapids, Michigan Uncle Jake says- ‘‘The employee who insists that he is indispens- able to the business, is the first one to be laid of when the dull season arrives.”” We do not feel that we are indispens- able to your business but we do feel that your products wrapped in our KVP DELICATESSEN PAPER will present such a pleasing appear- ance that your customers will not only choose to buy at your store, but will bring their friends with them. KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S. A. 16 Proper Lighting of the Show Windows Written for the Tradesman. The progressive merchant of to-day. must be continually alive to the chang- ing conditions of the age. It is this type of merchant—alert, keen, and quick to adopt every device which will improve his business or fac‘litate its administration—who is usually the most successful. Humankind, as a rule, however, are creatures of habit, and once a habit is formed it is with difficulty that one escapes from the ever-deepening rut. Th’s is true in merchandising. It is true even in window display, which should be thoroughly up to date if a business is to be successful. The best informed people, whether they be buyers or sellers of merchan- dise, are quick to discover by the show windows which line a business street which of the business establishments are progressive and whi‘ch are lagging behind the times. Even the shopping public quickly learns to discriminate in this respect. In fact, the average shopper does thus discriminate, even though he or she may not be conscious of the fact. Many merchants even now are not fully alive to the possib‘lities of high- class scientific window lighting and to the improvements in show window lighting which are constantly being made. +>___ Perhaps the least fortunate man’ is the one who hasn’t sense enough to make use of what sense he has. Beware of the Numerous Rupture Cure Fakes. Written for the Tradesman. J. S. S., of Cadillac, asks the Trades- man about a professed rupture cure. The reply, in the issue of Oct. 5, ought to deter any reader from corresponding with not only the concern mentioned, but any one who advertises to cure rupture through the use of a particular kind of truss, appliance, dope or treat- ment. It does not matter where you find the advertisement. I wrote twice to a nationally circulated religious paper about its publishing such advertise- ments as Reefer’s Chicken Dope, the Auto Knitter Co., Memory Courses and the like. In reply the publisher stated that the advertisements were furnished by a religious newspaper advertising agency and full dependence was placed on the agency to furnish advertise- ments from reliable firms only. I once visited a rupture institute in Michigan which put out some very en- thusiastic testimonials and from whose; chief I had received encouraging let- ters. The “doctor” was away and his only assistant did his best to satisfy me, but we made no deal. However, during my visit an older man was sold an outfit, paid $25 and went away well pleased. Later I investigated one of the institute’s printed testimonials and found no house on Pine street, Lan- sing, where there should have been one. Perhaps the signer of the testi- monial lived in a tent or auto at the time he wrote it. A representative of another concern held forth on a certain day at a cer- tain hotel. From the circulars sent! out I gained the idea that the company manufactured a truss superior to any to be obtained elsewhere. I discovered that the doctor carried an assortment such as any drug store might have procured. The truss upon which he laid most stress was certainly one of the best, but his price was about double what the druggist charged. I had no fault to find with the man himself, his attitude or methods. I once sent a dollar to a firm in Maine and received a truss, the bal- ance to be paid when a cure was ef- fected. A few weeks later came a bill for $4 with the assurance that a cure must have taken place. The balance is not yet due and the insignificant af- fair may have cost wineteen cents to manufacture. “Don’t Wear a Truss,” said the advertisement. Untold num- bers of people would be glad to be free from bondage. So I sent the money and received the “appliance,” consisting of belt, straps, buckles and pad. It would not fit. I returned it and asked for my money. Back came another “appliance” with a pad as large around as a coffee cup. This would not hold and was a torture to wear. I returned it and received my money. Our family doctor died recently. He had practiced medicine forty-five years. I once asked him about a method of rupture cure extolled by a _ certain surgical institution which was perform4 ed by a hypodermic injection of some drug which caused thickening and en- largement of muscles and so closed the hernial opening. The doctor said it October 19, 1927 was a very dangerous procedure and might cause death. Asked why the usual method of op- eration for rupture failed to be per- manent with elderly people, he said the muscles were wasted and there was not enough substance or strength to, hold, or the edges did not unite. An enquiry of a truss manufacturing| company at St. Louis about procuring a truss was answered by the statement that they would not undertake to fill mail orders, because the only one to fit a truss was patient's physician. This is quite contrary to the method of such fellows as Rice, who send out blanks to be filled in by the patient and then sends the exact thing needed. I ‘once visited a man in the con- valescent ward of a hospital who had undergone an operation for this trouble. He said to me: “I am as sound as a bullet.” A year later the operation was repeated and by another year he| was worse off than ever. A number of times physicians and others have been called to save him from death from strangulation. But the best part of the story is that his local druggist has procured one of the latest pattern trusses for him and now he works hard regularly, feeling safe and comfortable. There is something wrong when a doctor cannot get plenty of business in his own city or territory, but must advertise all over the United States in every paper that wil! accept his ad- vertisements. Any man who can produce anything superior to that which can be found on the market can find manufacturers and dealers ready to help him supply’ the public. It is safe to regard all these rupture cures as fakes, their advertisements as extravagant and deceptive, their ap- pliance as ordinary trusses inferior or their prices exorbitant. A large part of the suffering from hernia may be avoided by moderation in eating and a careful selection of food. Forgo the feast. x C.F. 2-2. Paying For Protection. Fires account for losses totaling sev- eral hundred million dollars each year in this country, and the rates paid for fire insurance have a material bearing on the cost of business and the value of real property. Announcement by the Department of Labor that 40 per cent. of the fire-protected cities of the country have adopted a standard com- pany, enabling the fire fighters of one city to go to the assistance of another town, should result in a considerable saving to business men and property owners in general. a Old Stock Moves Fast This Way. No more clearance sales for Wickes Brothers, Portland, Oregon. The boys have discovered a far better method of moving old stock, a method which yields not only profits but also many new customers. Purchasers who will buy two pairs of shoes at a time may select an additional pair, free of charge from the left-over stock. If none of the left-overs fit, he is given a memor- andum which entitles him to a pair at a later date. The profit on the two pairs sold, of course, more than takes care of the pair that is given awav.

22> __ Rayon Helps Underwear. One of the outstanding developments in women’s kn'tted silk underwear in the last few years has been the rise of the entire industry to a higher average level of quality. The advent of rayon into the field has relieved the trade of competition from garments made of low-quality glove silk, including arti- ficially-weighted fabr:cs and those too light for satisfactory service. Strictly speaking, according to trade leaders, such fabrics never really be- longed in the glove silk industry. The taking of their place by rayon under- wear, which has been worked into a positon of real merit for the price, has left the quality end of the business to clove silk garments. In connection with the relative merits of glove silk and rayon undergarments, it was pointed out yesterday that whereas the former cost only about twice as much as the latter, they give about four times as much service. This comparison was cited to show that glove silk merchandise, while appeal- ing more generally to women of means also is a good “buy” for those who are less well fixed financially. Another development in the rise of glove silk apparel to a high position in the underwear field is the progress that has been made in its product-on from a style point of view. This is in- dicated, for example, by the line of form-fitting garments made by one of the leading manufacturers. This line, from two styles in 1925 has grown to twenty-five models this year. — 7.2. Cooler Weather Is Welcome. Cooler weather is expected to effect a notable change in the buying of women’s coats, as retailers have ‘been awaiting the stimulation that lower temperatures will give to consumer purchasing. Stocks in the hands of stores are admittedly low, a condition which should greatly help the manu- facturing trade dur:ng the next few weeks. Coat producers are proceeding carefully in adding to their output. Stocks of piece goods are small, which will eliminate the possibility of gar- ments being dimped on the market in order to absorb surplus fabrics. The coat trade in general bel’eves that the basic situation is sound, and only good selling weather is needed to produce the activity that has been awaited for some time. —_--——— Buying Shirts For Holidays. Substantial orders for holiday lines of men’s shirts, for delivery up to Dec. 1, are being placed by retailers. At- tached collar and collar-to-match styles lead. In the better grades of the for- mer there is said to be a tendency to- ward shirts with semi-stiff collars, while in the latter the demand covers both soft and laundered collars. The leading fabrics are breadcloths, fancy jacquard silks and high-quality mad- rasses. Both fancy patterned and solid-colored merchandise is being bought. White dominates in color preference. Green, however, is in much favor, and is followed by blue and tan shades. The vogue is for long collar points, one outstanding type be- ing 3% inches long. Buying for spring is cautious. ——_>2>__ Wood Used For Toilet Wares. An innovation in toilet table fittings offered by a manufacturer feature the use of mahogany wood to enable these accessories to be matched with bed- room furniture. The fittings are sold either in sets of three pieces, compris- ing mirror, brush and comb, or in com- plete outfits of ten pieces. They are available in Renaissance, old Tudor, Chippendale, Heppelwaite and modern- istic period designs, which are hand engraved in blue and gold. The wood ‘s built up in a five-ply process, the center and surface woods being dif- ferent. This produces an attractive color effect and prevents warping. The finish is of high-gloss pyroxylin. The three-piece sets wholesale from $6 to $12, while the ten-piece outfits range from $15 to $22 in price. Uctober 19, 1927 New Blouses Are Different. The mid-season showing of formal and semi-tailored blouses includes many innovations corresponding to current changes in dress styles, ac- cording to a survey by the United Waist League of America. Bolero and cape-back styles, as well as some neck- line treatments, characterize these models. One novelty is a blouse that buttons down the back, the buttons and buttonholes extending to the small turnover collar, which is thus fastened into a close-fitting line. Crepe-back satin in light colors, with beige pre- dominating, is used in producing these semi-tailored models. Lame blouses in tunic length are still selling well, and the consumer demand for them is ex- pected to extend through another six weeks or SO. —_>2>——_ Trends in 1928 Glove L‘nes. An advance in women’s kid gloves for the 1928 season is inevitable. Kid- skins are in restricted supply and com- mand higher prices because of the vogue for kid shoes. Fabric gloves will be slightly higher in price, it was added, but the increase will not be enough to affect the range of popular retail prices. In the 1928 lines, which are now beginning to be opened, the popular slip-on style is again featured. It is shown in strap and buckle effects in kid, suede and glace leathers and also in fabric gloves. Novelty cuff effects are offered in large variety. Saddler-sewn merchandise is being pushed and it is expected to meet with continued favor. Both slip-on and clasp styles are offered in hand-sewn gloves. —_.2s———_ Offers Crushed Velvet Negligee. Style and utility are combined: in a new type of fine negligee that is fea- tured by one of the well-known mak- ers of this merchandise. Crushed vel- vet is the material used. It does not show the unsightly markings that regular velvet is likely to do in a gar- ment of this kind, hence it permits greater wear. The negligee is cut in simple straight lines, with a deep tux- edo collar that is shirred about the back of the neck in a very attractive effect. It is lined with the satin used in the revers and cuffs, which matches the color of the velvet in the body of the garment. The colors include soft shades of rose, maize, blue, Nile green, ivory, orchid and white. The article is priced to retail profitably at $29.50. —_+ 2. Has Novel “Lighter” For Women. The popularity of the cigarette lighter among men has led a manu- facturer to capitalize its form in a novel accessory for the opposite sex. In appearance this “lighter” exactly resembles the regulation type, but in place of the wick there is a lipstick. The interior of the device holds a powder puff, powder and rouge, instead of benzine. The lipstick, which is moved forward for use, is shielded! by the movable arm which generally covers the wick and flint in a real lighter. The item is made in a small size, which allows it to fit easily into a woman’s handbag. It is available in varied finishes and metals and is priced to retail from $5 up. — h ~~ are — | — a5 Oo ‘Imitation ‘back for opening. October 19, 1927 New Gold Necklace Has a Laurel Design. Laurel leaves. in heavy gold plate are joined together in a new. necklace that fits about the base of the neck. jade makes an attractive- looking brooch that is worn in front, while a concealed clasp is used in the In addition to this necklace are new versions of the cobra jewelry. ‘This type of necklace is now made in square finishes and in new ‘sixty-inch lengths, in open and closed strands. One particularly good-look- ing necklace is composed of four strands, one each of silver, gold, steel and bronze, all wound in together. The square chains with open ends are made ‘in one and two strands, but instead of being knotted together are invisibly joined to form a pendant effect. Bracelets embodying the same idea in combining one or more metals are made in one and two inch widths of small match-like sections, but rounded in surface. They are also made in a silver and gold combination, or- all silver and all gold. Crystal swords with silver handles set with small jewels and marcasite make very fash- ionable dress pins for wear on the new corduroy ensembles or on any of the new felt hats. —_++>—___ Jewelry Outlook Bright. The outlook for novelty jewelry of almost all types is very bright, accord- ing to manufacturers. Unless all in- dications prove misleading, retailers will have a record turnover of these goods during the forthcoming holiday season. ‘The demand has already been of such large proportions that a num- ber of manufacturers are straining their production and shipping depart- ments to make prompt deliveries to the stores. Consumers, it was said yesterday, are showing more discrimination in their selections of this type of jewelry. Manufacturers find a much_ reduced call for the very cheap items. sult they are offering attractive and well-made merchandise that is either original or copied from the best that Europe offers. A constant search is being carried on for novel design ideas, As a re- and the preparat’on of lines for a new season now represents much larger expenditures than was the case only a few years ago. —_~++>—__—_ Unique Ornaments. A charming bit of decoration for the lapel of any of the new Fall suits is made of metal and effects a pastoral scene. One in particular which is about three inches long and.two wide shows a tiny house with cuts to repre- sent windows, doors and shutters in a silver finish, while coming up as in back is a very blooming tree in bright yellow gold. A tiny set of loops on the back allows for fastening. Some of the bag designers have found these little ornaments so attractive that they are using them on. handbags in place of monograms. ——_22 > Bag Orders Diversified. While retailers are still playing up antelope styles in women’s handbags they are showing a desire to diversify their purchases and are including a wider assortment of leather merchan- MICHIGAN TRADESMAN dise in their orders. According to a local manufacturer this is a precaution- ary measure, for while the vogue for antelope is still: strong it represents a novelty trend that may suddenly swing into bags made of other leathers. Velvet numbers, he said yesterday, are being purchased by the local stores and are benefiting from the strong consumer interest in velvet merchan- dise generally. The same flat and un- derarm shapes favored in antelope bags are being purchased in the velvet types. —_--+>—__—__ A New Fabric For Underwear. A new sheer fabric for women’s un- derwear is now being shown for the holiday trade in combinations, fitted vests, bloomers, French “panties” and a new “athletic short” that has a yoke in front only. It is woven diagonally to insure a non-sagging effect and to prevent runs of any kind. The gar- ments in which it is used are all finely tailored, and wherever an elastic is used there is a hand-made buttonhole to allow for replacing it without cutting the garment. Vests are priced at $18 a dozen, bloomers at $25.50 and com- binations at $36. —_—_++ > Imported Lingerie Prices Rising. Prices of Ph lippine lingerie are stif- fening somewhat because of the high- er cost of cotton. This merchandise, which is hand-made, is favored in this country mainly in the form of night- gowns, envelope chemises and babies’ dresses. The bulk of the business, how- ever, is being done in nightgowns, which are usually trimmed with lace or touches of color. White is the favored shade. Fair orders are being placed by retailers, the volume of which is expected to grow during the approaching holiday season. ——~+2+——__ Women Like Mann’sh Pajamas. Retailers continue to meet with much success in offering women’s pajama suts. Reorders for these mannish tailored garments have lately been of much greater volume than last year. The demand covers both women’s and juniors’ sizes and favors novelty ef- fects in broadcloth, crepe de chine and flannelette. Recent orders for flan- nelette have been larger, because of cooler weather. The pastel shades are featured here, floral and stripe designs leading in the patterns selected by the stores. —_—_>+ > ___ Dress Ornaments in High Favor. The demand for dress and millinery ornaments continues brisk. Rhine- stone effects in buckles, slides and pins are in strong favor. Much interest is also shown, however, in items set with white and colored stones and in fili- gree designs in steel and old-gold finish. Some of the newest ornaments show a number of crystal or colored glass squares set in. German silver. Galalith merchandise has not met with much favor during the present season. —__—_-o Unexpected Economy. Browne—Did you give your that little lecture on economy you talked about? 3aker—Yes. “Any result?” pajamas wite “Ves, I’ve got to give up smoking.” ue rd Wanted going mercantile establishments, large or small, in exchange for fin- est improved farms and commercial orchards in Michigan. All clear of en- cumbrances. Give full particulars first letter. Ad- dress No. 2000, c/o Mich- igan Tradesman. BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. Est. 1912 15 YEARS OF SERVICE @ QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave. Grand Rapids Michigan Henry Seah FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Exvert Chemical Service Products Analyzed and Duplicated Process Developed and !Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 19 in the interested financial welfare of every man, woman and child who | desires to get ahead. Our We are management is always in close touch with the client's interest, giving personal at- tention. Michigan Bond & | Investment Company Investment Securities 1020 Grand Rapids Nationai Bank Building Grand Rapids Link, Petter & Company Investment Bankers éch FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Wuett-Cuutrskti & Co. i INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. RAND RAPIDS, MICHIGAN e@ Hodenpyl Hardy Securities Corporation Getting the most out of your investments requires a broad know- ledge of securities and how to use them best for your own purposes. . a4 SOE ean . \ Our service, based on long experience, is yours for the asking. We handle only the best in investments. gv 231 So. La Salle Street Chicago New York Jackson Grand Rapids First a ahaa Are Lasting— DOES YOUR STATIONERY TRULY’ REPRESENT YOUR FIRM : DISTINCTIVE- INEXPENSIVE LETTER HEAD PLATES IN ONE OR MORE COLORS MICHIGAN TRADESMAN October 19, 1927 RETAIL GROCER Retail Grocers and General Merchants Association. President—Or!a Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Meeting Chain Store Competit‘on in Small Towns. The editor of the Michigan Trades- man has given me permission to use his paper as much as and for any pur- thought it might grocers and pose I wsh and I prove interesting to the meat men of Michigan to have a sum- mary of my observations on the sub- ject suggested by the title caption. Everything I am going to say be based on actual experience or per- will sonal observation. In the first place, no one who is a live be afraid to have a chain store move observed re- I want to say that merchant need into his town. I have peatedly that it peps up business and attracts people to that locality. I am Paul Gezon. thinking now of small towns in Michi- gan. People, and especially farmers, will drive quite a distance to save a few pennies and if you have a chain store near he w.ll get what he can there, but he naturally will buy the goods which the chain does not handle of you if you treat him right. You will have noticed that the chains do not carry many items that are common to the ordinary general store, such as wagon grease, lanterns, lamps, chimneys, stock food, mouse traps, hardware items, dry goods, thread and a great many other items. Recently a live merchant told me he wished a chain store would locate near him, because the farmers were driving to a near-by town to visit the chain store and he had conceived the idea that it would be better to keep that business in his town and get the remainder of the farmers’ trade. I think he is right, although I don’t sup- pose many merchants in Mich'gan are 1ights making plans to induce chain stores to come to their towns. But, really, that is the way it works out if you are a live wire and can give and take in business. You will lose the sale of a lot of staple mer- chandise, but if you can adjust your- self to the new ways you can make it lying awake up on other items which the chains do not handle. And, of course, not every one is go- ing to trade with the chains when they come to town. There are a lot of peo- ple who never go inside of a chain store and whose sense of justice com- pels them to give their business to the merchants who have helped build up the town, who have a record of honor+ able dealing, and who, in the past, have extended them favors. Don’t worry; your friends will not all leave you. If you will put into practice what I am about to suggest (somewhat at length) I will guarantee your volumd will not decrease and it may increase. 1. Windows. It is no wonder some merchants lose business to the new competition when you see their win- dows. Old style, common, small paned windows; dirty and unpainted, unlight- ed and unwashed. Did you ever see a chain store with such windows? You did not and you never will. Plate glass, clean, well painted, slanted backgrounds and changed every week or oftener. That’s the way they treat their windows and if you are not asleep, Mr. Grocer, you will sit up and take notice. I know that most of us work too hard and have long hours, but I believe it would pay most stores to employ more help. A good woman or girl can be employed to slick things up and to keep them so, waiting on the trade in rush hours. Don’t wait until the chain stores have come, but make some of these changes before you have to. 2. Lights. Most general stores in small towns are poorly lighted. They are absolutely unattractive at night and the windows do not show up well from the street. There are good gasoline and acetylene lights available if you are unable to put in electricity. If the “juice” is in, for goodness sake invest in some up-to-date lighting equipment. Have the power company send out_a man to advise you how to properly light your store. That is their busi- ness and they are only too glad to assist you with advice free of charge. Now that winter is about here and the evenings long, get your lighting equip- ment into shape and then do not be afraid of a $5 or $8 electric bill. The chain store is so well lighted that it focuses attention upon itself. Mr. Stowe said at our last convention, “Do everything the chain store does, but do it better.” Apply this to your light- ing problem and see how it works. 3. Specials. I believe that to-day the public expects specials and cut rate prices on at least some items. You have got to do it and the more grace- fully you bow to the inevitable, the better for you. Have ten items each week which you put at cost or slightly above and place them around the store conspicuously with showy price cards. After the customer has given her order, call her attention to the specials for that day. If she is a credit customer let her have all she wants. If she is good pay she is entitled to them. If she is poor pay you should not be con- tent until she is educated to the neces- sity and desirability of short time credits. About twenty towns in Michi- gan have successful groups of collec- (Continued on page 31 sand M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables This Service Will Keep Your Customers Coming. Today customers expect service, and lots of it. Here is one way to give them what they want and at the same time increase your sales. Let them know that you sell Fleischmann’s Yeast for Health. Every day more and more people are including it in their daily diet—get your share of this new business. And, incidentally, sell them more of all the groceries they need. Healthy customers always buy more groceries. FLEISCHMANN’S YEAST Service Don’t Say Bread — Say HOLSUM COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. aed —— —. ? October 19, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER Provision For the Installation of Mechanical Refrigeration. Written for the Tradesman. Mechanical refrigeration, which is the production of cold without ice, is one of the wonders of the age. It has been developed during more than forty years of experimentation. Beginning with large plants, like steamships, big hotels, hospitals and similar institu- tions, the power for which originally was the steam engine and which must, therefore, be limited to large plants for economical operation, we now have units fitted into family refrigerators, operated from a light socket, costing a trifle per month to operate. This situation presents both ad- vantages and disadvantages—rather advantages hedged about with dangers to the careless. The merchant who accepts outside appearances, who takes the say-so of anybody—a hired meat cutter behind the counter of a large market, for example—is apt to let him- self in for unexpected expenses and disappointments. For example: A meat dealer visits a big city. He wanders through the large metropoli- tan markets. There he sees windows and inside display cases filled with meats kept in perfect condition by frosted pipes. The place is busy and evidently prosperous. “If good for this man, why not for me?” asks the meat dealer of himself. But he feels a bit cautious, so he asks one or two men behind the counter; maybe even hunts up and talks with the manager of the shop. | The men behind the counter, all clad in spotless white uniforms, endorse the system unqualifiedly. “Tt’s the only system,” they say. “Could not do without it. Ice? I should say not. Ice is out of date.” The meat dealer gets enthused, but still he talks with the manager. Together they lean up against one of tthe long display coun- ter cases, filled with meats. The man- ager says that meats keep perfectly therein and shows how fine and at- tractive a sales display they make. “Meats keep in perfect condition, even while on display here,” he says. But he forgets to say—and the visiting meat dealer forgets to ask—that these are day-boxes only. Every night they are emptied, contents put away in the big refrigerators and the current cut off. Otherwise those display cases would require more power to operate than all the rest of the outfit together. That is point No. 1 that the visiting meat dealer does not get straight. In some way the meat dealer learns that cooling water for the compressors is stored on the roof and that the same water circulates up and down through the machines, so the water bill is vir- tually nil. But nobody happens to tell him that such a device costs him $500 upward to install and that it is prac- ticable economy only where there are large installations of, perhaps, three or more compressors. So here is point No. 2 which fails to get across to the visitor. The meat dealer goes home and puts in his order for a complete outfit. The seller is careful to tell him that his front display case is only a day case; that it is not designed for storage, but only for display. The meat dealer thinks he knows, because has he not seen all those things in actual opera- tion among enthusiastic users? So he waves aside all such questions and or- ders the installation. The contract is big. It will take long for the meat dealer to pay off the cost in installments. But look at the conveniences, economies and fetch- ing display. So he overlooks a re- quirement that, in addition to the cost of the installation, he must fetch the electric lead to the point where the compressor is to be located. He fails to enquire about a power rate for elec- tricity. He makes no calculation about water and takes for granted that his device will include the same circulat- ing water system he saw in the big market. He also forgets that in his small business he has no such crowd of eager shoppers to justify a day case display, and he dreams only of the time and labor he will be saved by not having to carry his meats back to his big box at night. He contrasts—in his mind—the saving of ice and all the muss and wet of ice and the cost of ice which has run around $25 per month, with a bill of around $5 to run his present plant. True, he must pay installments of nearly $60 per month, but those will stop when the machine is all paid for. Thereafter he will be sort of running on velvet. The first shock comes when the elec- trician presents a bill for $30 to lead the current to the machine. He calls on the installers of the device to pay it and they point to the clause in the contract which provides that he shall supply the current outlet. He pays, grudgingly, with mixed feelings. He feels, on the one hand, that it was his own fault that he did not read over and discuss the contract with minute care. But he also has a subconscious feeling that the sellers were not as explicit as they should have been. We see, then, that there is no de- ception. There has not been the least disposition to gloss over or conceal any factor. Yet serious misunder- standing already has resulted. Next comes the water bill. It is nearly $10.50 as against his former cost of around $1.50. Follows the electric bill of some $19 contrasted with a former figure of some $4.50. Here is an apparent operating cost of $23 per month against $25 paid for ice. The saving is immaterial. The meat dealer fails to ask himself whether he is using more light with days that are shorter, and he has completely for- gotten that he has made no arrange- ment for a power meter to guage his electric current. He feels that he has been “done” good and plenty and he puts up a how! for fair. He is so firmly convinced now that he has been handed a raw deal that he will not even listen pa- tiently to explanations. The sellers cannot get any explanations to him. With the cost of the machinery and expenses far out of line of calcula- tions, he sees nothing but months of working for somebody else; for some~ (Continued en page 31) A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES R A PF BS M FEC H FEF G R AN D G A N VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan THE TOLEDO PLATE & WINDOW GLASS COMPANY MIRRORS—ART GLASS -DRESSER TOPS- AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan On the Shelf Off the Shelf That’s Turnover And all that is left is profit. “Uneeda Bakers” prod- ucts bring quick turn- overs, easy sales and steady profits. NATIONAL BISCUIT COMPANY “Uneeda Bakers” HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions in Regard To Fall Sport- ing Goods Trade. Written for the Tradesman. An important essential in handling the sporting goods trade is specializa- tion. It is impossible to build up a business merely by ordering a stock, scattering the goods throughout the store, and depending upon the general knowledge of the hardware dealer and his salespeople to promote sales. To handle sporting goods efficiently, a de- partment must be organized for the exclusive display and sale of sporting goods; and one or more of the sales- people must make a special study of this line. The sporting goods department should, moreover, be g.ven a fair share of window display and newspaper ad- vertising. Every form of publicity should, in fact, be used to bring this department prominently before the public. Such efforts should be par- ticularly aggressive if you are just starting in this line; ‘but you cannot afford to slacken effort to any great extent, no matter how well established your sporting goods department may seem to be. Select the best qualified member of your staff as head of sporting goods department. Encourage him to learn everything there is to know about the various lines he handles. For this it is best to select a young man who is more or less active in local your purpose athletics and thus can keep in touch with the sportsmen of the locality. At the same time it may be poor policy to select a man too enthusiastically in- terested in any one line of sporting activitv. For the head of your sport- ing goods department should have a reasonable amount of intelligent inter- est in all lines of outdoor sport. Most voung men nowadays grow up with a fairly good basic knowledge of various outdoor sports and the neces- sary equipment for them. It is not a difficult matter for an intell'gent young man, interested in the subject, to learn } apet pal ce ‘ =f ne the practical use of the various lines in stock. The great essentials, after this, are a pleasing pérsonality and a sympathetic interest in all classes of outdoor sport. Much can be done to stimulate bus - ness by th e active encouragement of | sports of all sorts. Thus the organ- 1 1 1 } I iation of a gun club will help material- ly the sale of guns and ammunition. 3ecause of the small number ef mem- bers necessary and the small cap tal required to outfit, the formation of a gun club is not at all difficult. an organiation quite Such often centers around a manufacturer's representative and a few enthusiastic marksmen who have already had a taste of the sport or whose experience has made them fully conversant with it. The organiation of such a club is smple. A secretary is elected, and a committee chosen whose main work is the selection of grounds, the purchase of a trap and the laying out of the grounds. It is generally quite easy to secure suitable grounds, as the only MICHIGAN TRADESMAN requirements are the safety of the passerby and clear sky line so as to make as easy as possible the sight of the flying clay targets. Accessibility is a very important factor; but the popularity of the motor car and the fact that the personnel of the average gun club is largely made up of doctors, lawyers, clergymen, bankers, merchants and the like, usually solves this prob- lem. A few hours a week spent at the traps will afford a great deal of real enjoyment. The disagreeable accom- paniment of physical fatigue which -re- sults from the more strenuous sports is entirely absent. Yet the game is- intensely exciting. Steel nerves, qu:ck and unerring judgment, an absolute co-ordination of eye, brain and muscle, are essential, and need to be keenly developed to attain success in the sport. Trap shooting was for many years the only sport in which men and wo- men met on equal footing. The rapid increase of the number of femin.ne shooters has led to the manufacture of shot guns of smaller gauges, such as the 16 and 20 guage. These are, perhaps, easier to handle. But the de- sire of many of the feminine enthus- iasts to be on an absolutely equal foot- ing with the men has caused them to prefer the standard 12 gauge gun. The organ zation of one or more ac- tive gun in a community will materially demand for guns and ammunition. There is, be- sides, the demand from hunters, of which every community possesses its clubs increase the contingent who, in the autumn, seek the nearest marshes or even the North- ern woods. Every dealer should have his mail- ing list of the hunters in his town and vicinity; and should send out direct- by-mail advertising in due season. Bet- ter still is it to canvass such prospects personally. Quite often the telephone can be used to good advantage. And, of course, window display is helpful in catering to this class of business. An effective hunting scene shown in a Pacific Coast hardware store was made up of a rail fence and the figure of a man in hunter's costume as the central features. Beside the fence was familiar sign, “No A small pool of a tree with the Hunting Allowed.” water surrounded by thick underbrush was shown, amid which could be seen pheasants and other wood fowl. The hunter carried a rifle in his hand and was in the act of crawling through an opening in the fance. A strip eighteen inches wide and the full width of the window was left along the front for the display of hunting knives, re- volvers, shells, duck calls, etc., while rfles and shot guns were shown on a rack at the right side of the display. The birds used were borrowed from a taxidermist. Another dealer in a Northern town utilized a large show window for a dis- play in which a realistic effort was pro- vided by such accessories as autumn leaves and brush. In one corner of the window stood the dummy figure of a man while in the other corner was a live bear tugging at the and of a chain. The opposite show window was ar- ranged with an exceptionally complete October 19, 1927 THE BEST THREE AMSTERDAM BROOMS PRIZE White Fuwan GoldBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. An experienced hardware salesman wishing to make a new connection may communicate with us. All correspondence or personal interviews held strictly confidential. fostes Stevens&Co. Founded 1837 GRAND RAPIDS MICHIGAN WHOLESALE HARDWARE 61-63 Commerce Ave., S.W. Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle BROWN &SEHLER COMPANY “HOME OF SUNBEAM GOODS” Au omobile Tires and Tubes Automobile Accessories Garage Equipment Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes & Mackinaws Sheep Lined and Blanket - Lined Coats GRAND RAPIDS, MICHIGAN STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Call 67143 or write Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. & October 19, 1927 MICHIGAN TRADESMAN 23 assortment of guns, rifles, hunting knives and ammunition. Very effective displays can be made by the introduction of antique and out- of-date weapons side by side with the modern, up-to-date lines the hardware dealer is offering for sale. There is no community that has not some relics of this sort, and the owners will usually be perfectly willing to loan them for display purposes. Weapons that have seen use in the civil war are plentiful, while old flint locks, used in pioneer days, can usually be secured without much difficulty. If the weapon has an actual historic association—if it can be identified with the Revolutionary War, the War of 1812, the Mexican or Civil War, or with any local character past or present, this will add quite a bit to the interest. A flint-lock used by one of the first settlers in your part of the country is attractive ‘because it is an old-fash:oned' weapon, but doubly at- tractive because it was used by some- one known by repute to the com- munity. Indian tomahawks are useful as are stone arrow heads, as represent- ing the chase in one of its most primitive forms. The use of such old weapons in win- dow displays serves a double purpose. The first aim is to attract attention, and this can be done by a rel-c of some sort better than by anything else into which motion and pantomime do not enter. Especially is this true where the weapons displayed are explained by show cards and have an historic and, if possible, a local interest. The second aim is to emphasize the value, completeness and perfection of the modern weapons which also form part of the display. The placing of the old and the new side by side forms a singularly striking contrast and brings out most effectively the value of the modern firearm. The average hardware dealer often entertains the opinion that his stock of ammunition will deteriorate unless it is cleaned up every year. While in the early days of the smokeless brands there was some trouble experienced, this does not apply to the products now turned out by the standard powder mills. It is, however, well to clean up the stock at least once a year because it is largely seasonable, and when such lines are out of season it is better to have the money in your bank ac- count than the goods on your shelves. Moreover, the cartons and the goods themselves are apt to acquire a shop- worn aspect and a year from now will not be as saleable as newer goods. An- other good reason ‘s that every pro- gressive manufacturer is constantly getting out a better label, making it as attractive as possible, and giving the goods a better finish. With regard to deterioration, one experienced hunter flatly states that he would as soon shoot a shell loaded five years as one that had: been loaded only five months, provided it had not been exposed to extreme dampness or heat. Shot gun ammunition on account of the paper should be kept in a dry cool place, and should never be placed on the shelf of an outside wall where there is danger of dampness. Although paper shells are supposed to be water- proof, and they are as near waterproof the racks. as paper can be made, it must not be forgotten that paper will always draw dampness. Dampness will ultimately cause the shell to bulge. This of course applies only to paper-loaded shells, and has nothing whatever to do with metallics, better known as rifle and pistol cartridges. This sort of fixed ammunition as loaded at the factory is regarded as absolutely waterproof. The hunter previously re- ferred to stated that he had shot metallic cartridges which had lain out all spring in a meadow exposed to a number of rains and that he did not experience any bad results. A few points in connection with handling the goods are worth remem- bering. After a firearm of any kind has been shown to a customer, it should always be wiped with an oiled rag which should be kept in the case for that purpose. Ifa gun of any kind has been shot, never put it away, even if it has been shot only once, without cleaning it well and oiling it, w.nding up by using gun oil or vaseline. Sec- ond hand guns should not be kept with a stock of new guns, as it gives the new weapons the appearance of a second hand stock. If a cork is put in tthe muzzle of a gun the clerk must not forget to take it out; otherwise the first shot is apt to burst or put a bulge in the barrel. It is sound policy to get rid of the shopworn guns. Many of the large firearms dealers have an annual sale of shop-worn guns and rifles; others an- nounce and advertise something of the sort, but hesitate to cut prices to a point calculated to attract purchasers. The consequence of this latter policy is that the old weapons continue to mar the appearance of the newer stock. Rust, worn and scratched browning, dinted stocks, are all only too notice- able by customers, For practical pur- poses the shop-worn gums are as good as the best; but they are poor property for the dealer. The customer who glances over the display in the dealer’s wall cases and sees one or two weapons exhibiting serious blemishes is apt to jump at the conclusion that the others are also old weapons. They may be fresh from the factory and perfect in every re- spect; but it is so easy to overlook a minor flaw—and the few shop-worn guns bristle with suggestion. Common business policy should dictate to the dealer the necessity of keeping his stock fresh and weeding out at a sac- rifice the goods that are not readily saleable. One veteran dealer strongly advises leaving all stock as far as possible in the original wrappings, and in hs own store has built special racks and: shelv- ing in order that this can be done the more easily. The exposed stock he repeatedly looks over to prevent rust. In another store every gun in stock is wiped off with a specially prepared oil- soaked cloth before being replaced in Constant care is requisite to keep the stock looking at its best. A good stunt by a hardware firm in a Northern town was to get out an ad- vertising card showing the open sea- son for various kinds of game, deer, moose, duck, etc. This card also gave a lengthy price list of arms and am- Our prices are al- ways right: and here you can see just funition. The wording concluded: “Why go elsewhere for guns, ammu- nition and hunting equipment when by dealing with an old-established local house you have the advantage of choosing from this large assortment at reasonable prices. what you are getting.” Victor Lauriston. —_——_»-+—__—__ The thr fty man is the successful man. Business Relationships which Prove Profitable are always founded upon confidence. If it is lacking there can be neither industrial efficiency nor enduring commercial prosperity. THE “GRAND RAPIDS SAVINGS BANK” has won the confidence of its patrons by its unquestioned safety and by the sterling quality of its service, and because of this it is enabled to work with them the more effectively. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 Convenient Offices WoRDEN (GROCER COMPANY The Prompt Shippers Another Quaker Leader QUAKER EVAPORATED MILK The Milk for Every Meal A Ca ACU MY Customers know this brand WORDEN (;ROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver 24 COMMERCIAL TRAVELER Sand Lake an Inland Gem. Grandville, Oct. 18—Reader, did you ever go cranberrying? I did once and found no cranberries because of the fact that the driver of our wagon took the wrong road seek- ing the marsh, bringing up at as pretty a little lake as ever glimmered in the great pine woods. That little trip was made nearly eighty years ago, yet is still a fragrant memory in the mind of the writer. The h.red man who drove the team had never been to our cranberry marsh, and there were two almost parallel roads through the wilderness to the settle- ments back some six miles in the in- terior. The pine forests of that day lined the river banks, sometimes extending but a few miles back where the hard- wood lands fit for farming were in evidence. Our particular cranberry marsh was nearly three miles from the r.ver, just off the road where each year the red- men plucked the berries and sold them to the white settlers. On the day in question the mill- owner at Bridgeton shut down his mill and the whole crew went after the cranberries. A carpenter had con- structed wooden rakes with which the work of gathering the berries was very much simplified. While at work gathering the fruit some Indians appeared on the scene and were very wroth to find their har- vest being raked in by white men. There was no help for it, however, and the reds had to grin and bear it. Berrying time was a very enjoyable season for the boys of the woods. Sometimes the girls ventured into the woods after berries and then a regular picnic ensued. Cattle somet.mes roam- ed the woods and occasionally helped themselves to pails of luscious fruit to the confusion and disgust of the pickers. As for blueberries these were found down toward Chitister creek on the road to Muskegon. The low-bushed sort, growing on dry soil, were sweeter and more luscious than the high bush- ed marsh variety. At one t.me these wild blueberries formed a source of considerable profit to early settlers who gathered them by the bushel for the down state market. Cranberries, however, are a thing of the past so far as Michigan is con- cerned. Perhaps the draining of swamp lands may have had something to do with this. At the present time the Cape Cod sort are the ones on the market. Well, the good, glad days of wild fruit, w.ld deer, howling wolves and growling black bears are a thing of the past, and where once peace and plenty reigned naught but blank cut- over and thrice burned over lands appear. Six miles West of Grant nestles the shining waters of Sand Lake. This was near the cranberry marshes of old and was once the resort of thirsty deer seeking surcease from pestering gnats and mosquitoes, as well as pure water with which to slake ther thirst. It would be impossible o correctly esti- mate the number of deer slain by the Indians in and around this beautiful lake. Many citizens of Grant have utilized this little eyelet of pure water for a resting place during the heated months of summer. Numerous cattages dot its shores and a considerable number of Chicagoans have builded cottages here and seek in this seclusion a peaceful place of rest. A dance hall and restaurant have been built. Communication with Grant only six miles away, is easily made by auto and, on the whole, this bit of a fresh water gem is one of the beauty spots of outdoor Michigan. When LD. Merrill was running his first mill at Bridgeton, before its con- MICHIGAN TRADESMAN version into a steam power, extreme droughts sometimes interfered with the full capacity of the machinery, and Mr. Merr.]l conceived the idea of tap- ping Sand Lake as a reservoir for his millpond. A ditch was dug from the lake to the bluff overlooking Sand Creek, through which a fine stream of water poured, much to the detriment of surrounding scenery. The running water cut down the high creek bank, undermining giant forest trees, tumbling them into the gulley. From this fact the m_ll- owner found it necessary to construct a bulkhead, and let the water out at less velocity. The experiment was not. wholly successful from the fact that this with- drawal of water from the lake drew on the supply, lowering the level of the lake by several inches. It is a signifi- cant fact that Sand Lake has no visible inlet or outlet, leaving it to be sur- mised that its water is supplied by boiling springs in the bottom of the lake. From the fact that its water is so clear and cool one may well believe this to be a fact. At one time the waters of the lake abounded in fish, bass and perch of a very superior quality. I call to mind a fishing trip to the lake perhaps a generation and more ago when a com- rade and I launched a float of logs, fastened together with moosewood withes, and floated out into the lake with rod and line intent on taking home a mess of perch. That fishing trip was a success. We landed over fifty perch and a few bass, making a nice string for the folks at home. I do not know if the lake still affords fishing for its many visitors. Doubtless the old time swarms of perch have been obliterated long ere this. Michigan is surely the land of lakes. Probably there is not a county in the State that has no+ from one to a dozen of these inland gems where fish and opportunities for recreation abound. Old Timer. —_+-2>—___ Handbock of Weights and Measures. Merchants generally will find much of interest in a handbook of weights and measures recently published by the Bureau of Standerds. The book gives in nontechnical language a des- cription of weights and measures sup- ervision that will serve to make clear many phases of this subject that are not generally well understood. Amoung the material included in the booklet are certain federal weights and measures and the regula- tions them, and _ retailers and householders will find the pub- lication informative and The booklet may be obtained by application to the Superintendent of Documents, Government Printing Of- fice, Washington, D. C., at seventy cents copy. _———-a—____ laws based on interesting. “Sell Every Time.” “Sell every time” has often become a slogan in these days of intensive sell- ing methods. Were this idea to be carried out, there would soon be a con- siderable decrease in shoppers—log- ical customers. It is the feeling that there will be no urge to buy that draws people into the present day retail store. A real salesman exerts selling pres- sure carefully. Each buyer wants to choose for himself and direct pressure is crude and often resented. A custom- er lost is far worse than a sale lost. Give every courtesy and smile if you lose one sale, : “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -- 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop October 19, 1927 HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. CrocKER, Manager. i Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tirec Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets N. P. MOWATT, Mgr. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. Facing Grand Circus Park, the heart of Detroit. 800 or rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon age Michigan HOTEL GARY. 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. Cc. L. HOLDEN, Mer. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con. nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in al! rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing : a $1,000.000 Investment. *50 Rooms—150 Rooms with Private Bath. “uropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. a be - a. A Hm «4 re ‘ i» é ‘% s & a ¢ >» ‘ > October 19, 1927 PROFITLESS PROSPERITY. Spirit of Scientific Buying Is Gain’ng Tremendously. A New England manufacturer coin- ed a phrase the other day which fitting- ly describes the present business situa- tion. He called it ‘“Profitless Prosper- ity.” We are grown men with courage to face truth. Let us adm't candidly that American business is in a most peculiar and difficult period. As I predicted a couple of years ago, our greatest struggle is in living on a daily fare of ‘normalcy’ instead of the old- time boom and depress.on periods. We have never before seen times like this. There seems to be nothing the matter. The working man is prosperous; busi- ness keeps up a fair pace. But there are very definite things calling for watchfulness. 41.3 per cent. of American corpora- tions not only do not make a profit but show a deficit. Gross profit on sales has declined from 23 per cent. to 16 per cent. in the last four or five years. Net profit has struggled to maintain itself. Taking all business corpora- tions it has about held its own, but in manufacturing it has declined from 6 per cent. to 5.8 per cent. One cannot say that American busi- ness is not profitable—the total amount of profit made was 5,873 millions in 1920, and it rose to 7,621 millions by 1925. But the grim facts are that only the larger, better-organized businesses are making the profit. The firms show- ing a net profit of 5 million or over in- creased over 25 per cent. since 1923, whereas those whose profits are under 5 millions shown a decline of 11 per cent. And yet only one-tenth of one per cent. of our corporations are in a 5 million dollar profit class. Four per cent. of our profit-making corporations made 75 per cent. of the profit, and are increasing all the time. 96 per cent. of American corporations make only 22 per cent. of the profit. There are 1,113 firms in the country making a million or over in profit, and the profits of these 1,113 firms constitutes almost one-half of the profit made in the U. S. For every dollar of profit made by the successful firms of the country, 23 cents is lost in deficits by the unsuc- cessful. More salary is paid to executives, with the result that for every one- tenth of one per cent. spent for more executive brains and research, a one per cent. gain is recorded in decreased operating expense. Under the pressure of closer profits operating expense de- clined from 69 per cent. in 1923 to 63 per cent. Brains are being pitted against the pressure of economics, and the greatest need is for filling out the unused productive capacity of our mills which are running on about 60 to 70 per cent. capacity. ‘We need more intensive cultivation of markets; not less but more adver- tising. There are over 100 brands of tooth paste, often 60 of them sold in one store; yet only 25 per cent. of peo- ple as yet brush their teeth. We have still a giant task before us, for despite our great ‘spread of wealth we forget the real status of the country. Startling as it may seem, it is never- MICHIGAN TRADESMAN theless strictly true, that the “average” American woman has no bath tub or washing machine, piano, radio or even a common refrigerator, much less an electric one. She does not brush her teeth nor powder her face. She has a vocabulary of only 400 words, and an education equal only to the fourth grade of public school. From this it is clear that there surely must be a new view of selling and advertising in regard to markets. Advertising must trade down to the level of the people who now need higher standards of liv- ing. It must go out on the farm to a much greater degree than ever, espec- ially since the farmer is enter:ng a new era after having learned the fu- tility of land speculation and the im- portance of scientific crop rotation and mechanical aid. The new view of selling and adver- tising is more creative, more accurate, more practical in its merchandising grasp. It applies intense research an- alysis all the way from the laboratory which perfects the article to the name, the size, the price, the package, the method of selling and distribut’on, and the reaction of the public. Indeed the most outstanding fact about the new view of advertising and selling is that it deserts the hunch, deserts the au- thority of mere experience, deserts the advertising “gen‘us,” deserts the clever and brilliant advertising man, salesman or sales-manager, and sets up in au- thority the public. The whole ten- dency of modern selling is now to look realistically in the face of the actual economic facts about the public, hab:ts, its buying power, its peculiarities and its practical possibilities, gauged from an engineering. po:nt of view. The spirit of scientific buying is gaining tremendously and is already dominating industrial buying, where once personal favor, soc.al pull and bribery ruled. This spirit of scientific buying is arriving even in the field of everyday family buying, as you may note by the stir Stuart Chase’s book “Your Money’s Worth” has made: He is a destructive radical bull in a china shop, but he is on a hot trail—that of more intelligent buying on more exact knowledge. Chase’s great mistake lies in damning advertising, whereas ac- tually we will need to have more rather than less advertising. Personal sales- mansh:p is more expensive than ad- vertising, and more and more selling is done with less and less personal sell- ing, and more and more printed sales- manship. The layman on the sidelines sees more advertising, but he fails to note that less personal salesmanship per dollar of sales is being used. The reason we will need more rather than less advertising is two-fold: first be- cause we are using less personal sell- ing per dollar of sales, and second be- cause the education of the lower levels where the big volume of the future lies, is more difficult and expensive, and also more scattered geographically. J. George Frederick, President International Business Bourse. —_-+ ++ If you ever get up and start early in the morning, you miss all the traffic except those who started early to miss it, Pullman Company Denies Responsi- bility For Tipping System. Contending that the tipping of Pull- man porters is a matter between the passengers and the porters, and that gratuities or tips are not charged, de- manded, collected or received by the defendant,” the Pullman Company has filed with the Interstate Commerce Comm 'ssion a motion to dismiss the complaint recently filed by the Broth- erhood of Sleeping Car Porters which asked the Commission to require the company to cease permitting Or en- couraging the tipping system. The complaint, No. 20007, had at- tacked the tipping system as one fos- tered by the defendant company to en- able it to pay lower wages and on the ground that it constituted a violation of various sections of the Interstate Commerce Law as a discrimination be- tween passengers and a furnishing of service not in accordance with tariff rates. The company in its motion to dis- miss the complaint, made public Oct. 8, submits that the Commission is with- out jurisdiction of the subject matter and is without authority to grant the relief prayed for. “The object sought by the plaint,” it says, “its to bring about a change in the relations between the defendant and certain of its employes, which complainant alleges it represents, respecting wages and terms of employ- ment. Matters pertain:ng to and working conditions of carriers are not within the province of the Com- Congress has provided for coni- wages mission. the handling and disposition of such matters by “An Act to provide for the prompt disposition of disputes be‘ween carriers and their employes, and for other purposes,’ approved May 20, 1926, (44 Stat. at Large, 577.) “It appears from the complaint that the gratuities or tips are given by the passengers to the porters and not to the defendant; that when received by the porters they belong to the porters and do not belong to the defendant, nor are they accounted for to the de- fendant, they part of the compensation received by the defendant for the service which it ren- ders; that there is no obligat on on the part of the passengers to give gratui- ties or tips and no right in the porters to exact them; that such gratuities or tips are not uniform but depend upon the inclination, whim, or caprice of the passengers; that the defendant does not require the porters to differentiate in the amount and quality of service which the defendant renders or under- takes to furnish to its passengers; that the gratuities or tips are not charged, demanded, collected or received by the defendant. nor do constitute any “Therefore, from the allegations of the complaint, it appears that the giv- ing of gratuities or tips by passengers to the porters does not constitute the making by the defendant of an unjust and unreasonable charge under Section 1 of the Act, nor any charge by the de- fendant; that there is no discrimination under Section 2; that there is no undue or unlawful preference under Section 3: and that such gratuities or tips should not and cannot lawfully, be shown in the defendant’s tariffs or 25 schedules and there is no violation of Section 6 of the Act.” The company’s memorandum in sup- port of its motion also says that such the Commission is under Section 13 investigations as author.zed to make of the Act are to be based on “any rea- sonable ground” for investigating “and that there is reasonable ground in this case. “The petition,” the Pullman Com- pany says, “is a palpable effort to ac- complish by indirection what may not properly be accomplished by direction. The real purpose of pet-tioners is to secure an increase in wages and a change in working conditions. The Commission must deal with the sub- stance and not the form of the petition. “Taken as a whole, and construed in not such the light of common sense, the conclu- sion must be reached that the petition seeks to invoke a jurisdiction which this Commission not have but which has been conferred by Congress upon another tribunal. “This Commission has no authority does to enter any order, directly or indirect- ly, against this defendant, requiring it to pay its porters a higher rate of wage or to change their working conditions.” >> Continued Conservative Buying of Flour Advised. Apparently the continued increase in the visible supply of wheat in this more favorable threshing Canada, and lack of real act-ve demand from abroad are the in- that caused more or less weakness in the price of wheat during the past three or four days. There country, weather in fluences funda- have has been no change The United States raised an excellent crop of wheat, the Canadian the average, the world crop as a total is just about normal, the consumption of flour and mentally. crop is above wheat has not materially increased and buying has been on a conservative basis. Fall seeding has progressed more rap-dly since the weather has been favorable and so, while the price of wheat and flour is somewhat under that of a year ago, the crop is enough larger to provide a basis for the lower range of values. With normal demand and continued, conservative buying, there should not be much change in either direction, but higher prices under favorable crop prospects and normal demand are not likely to develop. Continued con- servative buying of flour seems to be the best policy. Lloyd E. Smith. ——_>-~>____ Recipe For Winning Success. To each pound of your invested capital add several ounces of good book-keeping, a generous quantity of service, a good portion of advertising and a great big dash of enthusiasm. Then stir. Don’t leave any of the ingredients out and be sure not to forget the en- thusiasm. Enthusiasm is the high flavor that makes business tasty. It is the music and laughter at the banquet. Without it nothing in the world would seem worth while. —_+-.____ A workman is more than a suit of overalls stuffed with meat. 26 DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. Director—H. H. Hoffman, Lansing. Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. M. Ciechanowski, Detroit. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. Much Depends on Proper Lighting of Drug Stores. President Houser: We are privileg- ed at this time to have a window light- ing demonstration by Herbert E. Cook, of the Detroit Edison Company. Mr. Cook: I know the greater ma- jority of you are interested in the busi- ness in which you are working. There are vital things which come up to you, problems in getting your store across to the people, getting the people to come into your store to observe your fixtures, your cards and merchandise with the idea of getting them to buy. We all approve of advertising. I am reasonably safe in assuming that. When we say advertising, do we all get a well rounded idea of what that means to the individual? Do we simply say we will show posters, signs and per- haps have airplanes making the smoke figures in the sky, or do you also in- clude that one little spot in which you are interested, primarily, that is your store? National advertising, wide- spread advertising, is very good, but have the follow through to get ahead. You get this by means of displaying your merchandise to ad- vantage to bring the people right close to it. After that the salesmanship comes in. What good would all this National advertising be if at the time the person came to view the display he could not see it or some other per- son who did take advantage of the lo- cal advertising received the business? I am sure you will say it is not the proper thing. it must Local advertising takes two general forms, one your exterior display and the other your interior. First of all, we are going to treat the window display and then show the fellow through that the store interior he must have. Be- fore going into this, I would like to say a few words in passing about light- ing. As is apparent, I ghts have both good and bad features—you will have both good lighting and bad lighting. The following features are what you should have to insure good lighting. One thing is good distribution of light in the store and in the window. If we have a light spot here and a dark spot there and we are using all our space for merchandise display, material in the dark will naturally suffer. If in a you have shadows, so the whole display does not seem uniformly lighted, best results are not secured, Another thing is glare—that is unre- fined light. Glare has a pronounced effect upon the vision. I just want to illustrate that conditions are detriment- al if we have glare. I] am sure you can all read the printed matter on this card. There is nothing there at all which ob- window structs the vision of the printed mat- ter. If I should put glare or unre- fined light, a bare lamp, in back of MICHIGAN TRADESMAN that, I think you will notice the mark- ed effect. The letters are scarcely visible. That is not only important from the standpoint of the customer, but also from the standpoint of the person working behind the counter or any place in the store. It has a direct effect on your eyes. It causes fatigue, so why not eliminate it? The process of elimination will be gone into during the work. So far as glare is con- cerned, we not only get it from the one source, looking directly into a lamp. We can get glare from reflec- tions such as table teps, glass tops, etc. That is also true of the ordinary table lamp and unless placed in the proper position you will get that glare. The third point is the proper intensity of light. We are all directly concerned with the electric light bill. Using higher intensities secured by using larger lamps will result in a hgher bill. However, if a reasonable increase produces a profitable return, it is a sound investment. Now, what will lighting do? Light- ing in the show window is a good thing, because it advertises the store. It advertises the goods and it brings people in and creates a desire to pur- chase. Tests were continued simul- taneously in Newark, N. J., and Cleve- land, Ohio. The first week they had the old lighting in. The second week they increased them by 15 units of light and the third week 25 more, un- tl they had what is regarded as a good stand of illumination. The first week we find that with the intensity of 15 units of light there were just 100 people attracted; with forty units of light we got up to approximately 135, and with 65 units it steps up to 150, and with 100 it goes up to about 175. Again, we note the same thing expressed in the percentage of passersby who were stopped by or paused in front of that window to view the display. Fifteen had 11 per cent.; forty, 15 per cent.; 65, 17 per cent., and 100, 21 per cent.; a comparison of clear and colored light- ing secured merely by using some col- ored medium showed that we had a further increase of 40 per cent. Now that is worth while. Every man that is in the merchandising business con- siders a person a prospect if he pauses to look at an article. If he does not consider him that, I think he is falling short in salesmanship. Another test was conducted in Kings- ton, N. Y., approximately 30,000 popu- lation. On the West side of the street was a theater. As is usual, the main trend of traffic is where the main at- traction is. Sixty-five per cent. walked on the West side of the street and 35 per cent. on the East side; 2.5 per cent. of the persons stopped at a series of windows poorly illuminated. The intensity of light was increased in these windows. During the second week we found only 48 per cent. of the people walking on the West side and 52 per cent. on the East side, and of the total number of people we consider 32 per cent. of them stopped to look at the window display; 2.5 per cent. stopped to look one week; 32 per cent. stopped to look the next week. Is there any money in good show window lighting? The last analysis we have of 46.5 per cent. on the West side and 53.5 on the East side; 34 per cent. stopped during the third week, illustrating that we can see how the value of the show window changes, simply due to the higher in- tensity of illumination. The first week 2.5 per cent. and the last week 34 per cent. stopped. How do we get these intensities? The method is comparatively simple in a majority of cases. It is not en- tirely an engineering problem. You can have the same idea as lighting specialists. The system is a uniform spacing—of outlets with the proper sized lamps. I can give you a simple solution to an average lighting prob- lem if you want real good lighting. Use 100 watt lamps with good re- flecting equipment spaced one foot and you will have a good window. You can always get more by using larger lamps or larger equipment. It is go- ing to bring business to you. The store interior must necessarily follow up the show window. If you have a very bright window, what happens if a customer comes in and he can’t see what you have on the counter? If he says, I would like an article you have in the window, that’s fine, you have made one sale. But if you have plenty of light, so he can see many things, there will be an increase in sales. Observation is responsible for most sales. Just a few of the in- tensities which we recommend for the store. Take drug stores, eight units are recommended. Some give five to ten under same conditions. In every small town where the, standards of light are low, in order to be just a little bit better, it has been observed that the intensity of five units will serve you. Be a little bit better than the fellow next door. That doesn’t neces- sarily say it is the best. Ten foot candles will give you good merchan- dising conditions. These will produce ideal conditions. When you come to store interiors, it isn’t quite as easy a solution as you have in your window, because your windows are regular in shape. On the inside you have various conditions, such as pillars or posts or indentations in the walls, which you have to take into consideration. The average re- flector is made so that absolutely uni- form conditions will prevail when the spacing is equal to the hanging height. Here are just the general types of light'ng equipment and lighting. No direct lighting will be termed as being ideal illumination because you haven't got the proper diffusion of your light free from glare. The totally indirect is where all the light is thrown to the ceiling and side walls. Operating costs are not in direct proportion to the intensity of light; that is due to the fact the higher wattage lamps of to-day are of greater efficiency, so if you double your wattage you are get- ting more than double intensity of light, either in your show window or store. We speak of costs. The cost of electric light has gone down, this shows from 1924, and has been going down ever since. We spoke of color as having its value; it also has its bad effect. We have in the case various colors. I will show you first of all the clear light. You can get the approximate value— October 19, 1927 we will try the same thing in blue and then from the blue we will go back to the natural again. We will put on the green. Now I just wish you would watch the color distortion. All the green material in there will show little richer value—the point is, use color but use it with discretion. In closing, I would just like to go through the things which are of great- est importance in the lighting of a store—good show window, good dis- play and good lighting conditions in the interior. First, the proper distri- bution of light secured by using the correct equipment spaced in accord- ance with specifications. Second, the minimization of shadows and_ glare having all sources of light concealed from view. Third, the use of the proper amount of light. —_++-s———_- New Requirements For Labeling of Flavoring Extracts. Regulations effective Oct. 1 ‘have been announced by the Bureau of Pro- hibition, Treasury Department, which provide new requirements for the label- ing of flavoring extracts under the Federal Prohibition law. To explain the changes, M. L. Toulme, secretary of the National Wholesale Grocers’ Association, has issued a circular read- ing: “Section 1110 requires that flavoring extracts be labeled with the name and address of the manufacturer. Where the extract is marketed by a distrib- utor (other than the actual manufac- turer) and it is desired not to disclose the name of the actual manufacturer, the label shall state the name and ad- dress of the distributor, together with the symbols and permit number under which the extract was manufactured. “These regulations are effective Oct. 1, but administrators may allow manu- facturers and distributors to use up existing stocks of labels if proper veri- fied application is filed within thirty days after October 1 showing quantity of labels on hand on Oct. 1. “It is most important, therefore, that all wholesale grocers who either manu- facture flavoring extracts themselves or purchase flavoring extracts for pack- ing under their own labels or who have flavoring extracts packed under their own labels, immediately take stock of labels on hand so that application for permission to use these stocks may be made. After permission has been granted to use up the quantities of labels on hand, arrangements should then be made for appropriate changes in the labels as above set forth.” ——_2- Bubble Effects in Glassware. New effects in glassware, hitherto obtainable only in high-priced mer- chandise are now offered by a man- ufacturer in goods to sell much more cheaply. These styles feature “bubble reeded’”’ effects, in which bubbles are used as a pattern throughout the glass and “reeds,” or raised circular lines, decorate the tops or bases of the item. The reeds are colored in an assortment of shades and contrast effectively with the clear glass. These decorations are used in bowls, comports, sugar and cream pitchers, vases, candlesticks and stemware. Wholesale prices range from $1.50 to $4.50 for individual pieces. ve ir of or be on of Id ith nd nd ge ual o id 7 ~ le - = « : 4 mm. » October 19, 1927 MICHIGAN TRADESMAN 27 ) t Cane Cream Proves To Be Popular and the assistance given by the Bureau WHOLESALE DRUG PRICE CURREN i in South. will react to the advantage of furniture Cane cream, a new sugar by-product dealers and manufacturers, the hard- Prices quoted are nominal, based on market the day of issue. developed by the Bureau of Chemistry, ware trade, the automobile industry, Achie Getic ee. 1 5@1 50 Belladonna a @ “s as re 2 such a populz li- and other lines of endeavor. Cubebs 50@6 75 angen : has proved to be such a popular de ( s Borie (Powd.) a8 12%@ 20 nol eas 150g? 1s Benzoin Compa. @2 40 cacy in the South that the Government Seon "38 @ 44 Bucalyptus ---. 1 25@160 Buchu _____.._- @2 16 is now introducing it to Northern Actual Cash. ane or 53 @ 70 Hemlock, pure. 2 00@2 25 Cantharadies -_. @2 62 o . : oe Cash is what counts most in the buy- Muriatie 22 3%@ 3 Juniper Berries. 4 50@4 75 Capsicum -_-._- @2 28 cookery experts. A deep brown in eS il i [ Nitta 2 9 @ 15 Juniper Wood ~ 1 50@1 75 Catechu -____.__. @1 44 ‘ol eee asian Ge since less 4g program on which the farmers em- oo 16%@ 28 Lard, extra ___ 155@165 Cinchona _------ @2 16 color, the new offering 1s more or les: ees I i ek ie lad Wei. i S@1 6 Gahan @1 80 of a medium in flavor between the bark each Autumn. ae us Sulphuric -----. zo 3 Lavender Flow... 6 00@6 25 Cubebs __________ @2 76 : - ; aL a ek caeead fact the report of the Federal Reserve Tartaric -------- 50 @ 6 Lavender Gar’n. 85@1 20 Digitalis _______- @2 04 Canadian maple cream, a thick spreac Bee 6b Welsacanale iad hie caah o Safety Matches Quaker, 5 gro. case__ 4 25 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% lb Wh. L. 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% lb. Black 3 90 Dove, 6 10 Ib. Blue L. 4 45 Paimetto, 24, 2% Ib. 5 75 NUTS—Whole Almonds, Tarragona_. 27 Brash: New 1... 27 Fancy Mixed -_....._ 23 Filberts,. Sicily. ...._. 22 New York New 1926 __ 33 > Peanuts, Vir. roasted 12% Peanuts, Jumbo, rstd. 13 Peanuts, Jumbo, std. 1414 Pecans, o Star oo. 20 Pecans, Jumbo 22. 40 Pecans, Mammoth -- 50 Walnuts, California -. 38 Salted Peanuts Raney. No, 1 os: 16 Shelled AMROGNS fo 70 Peanuts, Spanish, ian ip; Daes oo 12% Riiberts 2... 32 Peeane 0-2 1 05 Went oo 75 MINCE MEAT None Such, 4 doz. -__ 6 47 Quaker, 3 doz. case _. 3 50 Libby, Kegs, wet, lb. 22 OLIVES Bulk, 5 gal. keg -.-. 10 50 Quart Jars, dozen __.- 7 00 Bulk, 2 gal. keg ---. 4 50 Pint, Jars, dozen 4 oz. Jar, plain, 5% oz. Jar, pl., 8% oz. Jar, plain, doz. 20 oz, Jar, d 3 oz. Jar, Stu., doz. 6 oz. Jar, stuffed, dz. 9 oz. Jar, stuffed, doz. 12 oz. Jar, Stuffed, cw OE. 4 50@ 20 oz, Tar, stuffed dz. 7 00 Doe 1m po eS pe Ag ew ao "8 OZ., PARIS GREEN Bel Car-Mo Brand oe 11> Ting 2 2 do. in case_. BS 1b, patie 22 25 3b. DSS 2 PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline __ 11 Red Crown Ethyl —_.__ 14 Solite Gasoline __. 14 In fron Barrels Perfection Kerosine __ 13.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 196 ISO-VIS MOTOR OILS In tron Barrels Rient. ce. Medium Heavy __ Ix. Heavy tron Barrels iene 6 Medium 6 breavy 222 6 special heavy ...2.. 6 Extra heavy 6 Polarine ‘'F’’ 6 Transmission Oil Finol, 4 oz. cans, doz. 1 Finol, 8 oz. eans, doz. 2 Parowax, 100 Ib. Parowax. 40, 1 Ib. 1 Ib. Parowax, 20, cans 2_75 cans 4_65 Semdac, Semdac, 72. Oe, 12 at. PICKLES Medium Sour 5 gallon, 400 count _. 4 75 Sweet Small 16 Gallon, 4000 __... 28 75 & Galion, 750 —._ 2... 9 00 Dill Pickles Gal. 40 to Tin, doz. .. § 25 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 75 Bicyele 2220 20 4 75 POTASH Babbitt’s, 2 doz.- -... 2 15 FRESH MEATS Beef Top Steers & Heif. __ 22 Good St'rs & H'f. 154%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal Pon oe 21 C606 eee 20 MEGGIMIO 2220 18 Lamb Spring. Lamb: 2... 25 ClOOG oe 23 Megium 22 ee Oe 20 Mutton Cee 18 Motlgm 2.00 16 FOOr oo 13 Pork Black Silk Paste, doz. 1 25 WASHING POWDERS Bight: hogs 2202) 15 Enameline Paste, doz. 135 Bon Ami Pd, 3 dz. bx 3 75 Medium hogs ..: 15 Enameline Liquid, dz. 1 35 Bon Ami Cake, 3 dz. 3 25 Eleavy hope 14 m4. tiqnid, per doz. 140 Brille’ = 85 Homes, Bred. Cosi) 31 Radium, per doz. __-_185 GClimaline, 4 doz. _--. 4 20 Butts) So 24 Rising Sun, per doz. 135 Grandma, 100, 5c ___. 4 00 Shoulders: 18 654 Stove Enamel, dz. 2 80 Grandma, 24 Large __ 3 80 Sparerips: 16 Vulcanol, No. 5, doz. 95 Gold Dust, 100s _____ 4 00 Neek bones 9 9). 06 Vulcanol, No. 10, doz. 135 Gola Dust, 12 Large 3 20 Driminings (ae Stovoil, per doz. __-_ 300 Golden Rod, 24 ____-- 4 25 Jinx, 3 doz. ae ; = La France Laun., 4 dz. PROVISIONS SALT Luster Box, 54 —_.._ 75 Barreled Pork Colonial, 24, 2 Ib. _... 95 Old Dutch Clean. 4 dz 3 40 Clear Back __ 25 00@28 00 Colonial, 36-114 _____ 225 Octason Ste — 3 90 Short Cut Clear26 00@29 00 Colonial, Iodized, 24-2 200 Rinso, 40s __-----_--_ 3 20 Dry Sait Meats Med. No: 1 Bbis 3 go:«=—Rimso, 245 5 25 D S Bellies __ 18-20@18-19 Med. No. 1, 100 Ib. bg. 85 Rub No More, 100, 10 Farmer Spec., 70 Ib. 95 OZ ~--~------------- 3 85 Lard Packers Meat, 50 Ib. 57 Rub No More, 20 Lg. 4 00 Pure in tierces .. 5 Crushed Rock for ice Spotless Cleanser, 48, 60 Ib. tubs ahs ‘/. cream, 100 lb., each 75 Se 3 85 50 Ib, tubs ___-advance % Butter Salt, 280 lb. bbl. 4 24 Sani Flush, 1 doz. __ 2 26 20 Ib. pails ___.advance % Block, 50 Ib. __..._.. 40 Sapolio, 3 doz. ------ 3 15 10 Ib. pails __-.advance % Baker Salt, 280 Ib. bbl. 4.10 Soapine, 100, 12 oz. - 6 40 5 lb. pails __-__advance 1 24, 10 Ib., per bale __.. 2 45 Smowboy, 100, 10 oz. 4 00 3 lb. pails _.__advance 1 35, 4 Ib., per bale ____ 2 69 Snowboy, 24 Large -- 4 80 Compound tierces _.-._ 14% 50, 3 Ib., per bale _:__ 2 85 Speedee, 3 doz. -___-- 7 20 Compound, tubs 15 28 ib. bags, Table _. 42 Sunbrite, 72 doz. -... 4 00 : Old Hickcory, Smoked, Wyandotte, 48 ------ 475 ausages 2 Bologna a 16 6-10 Ib, ------_-_- 4 50 SPICES ao ey Son eae 15 Whole Spices rankfort ~-----______ 20 Allspice, Jamaica --.. @2 ieee nee Cloves, Zanzibar -_- @36 Tongue, Jellied ~——- 86 coe Cos ~ So Headcheese --_-____-- 18 Ginger, African __--__ @19 Ginger, Cochin —...._ @25 Smoked Meats Mace, Penang —_____ 1 20 Hams, Cer., 14-16 ib. 23@24 Nixed. No. £ oo @32 Hams, Cert., Skinned Mixed. 5c pkgs., doz. @45 Te-18 Ibo 2 Baas Nutmegs, 70@90 ae @59 Ham, dried beef Nutmegs, 105-110 -. @52 Rmuckieg: 3. @35 Pepper, "Black So @46 California Hams __ @17% Picnic Boiled Pure Ground in Bulk Hams ---------- 20 @22 Allspice, Jamaica _--. @30 Boiled Hams i 36 Cloves, Zanzibar ___ @46 Sai fp oa @17 Cassia, Canton ______ @28 pacon 4/6 Cert. .. 2 (236 Gi Sie Ce @38 Per case, 24, 2 Ibs. .. 2 40 oe as @32 Beet . Five case lots -_--_- 2 30 Mace, Penang ... 1 30 Boneless, rump 28 00@30 00 [odized, 24, 2 Ibs. ____ 2 40 Pepper nines fo @50 Rump, new -_ 29 00@32 00 ; ea @62 Nutmers 2000 @62 Pepper, White ______ @75 : RICE Pepper, Cayenne —. @eo Raney Head -----7"~" 09% i a ae Rhone 03% oes ROLLED OATS Chili Powder, lic ___. 1 36 Silver Flake, 12 New ose te & Process 0 2 25 Sage, 2 oz, —.----__-- 90 Quaker, 18 Regular __ 1 80 Onion Salt -_--_____-- 1 35 Quaker, 12s Family _. 2 70 Garlic ---_--_-----___. 1 35 Mothers, 12s, M’num 3 25 Ponelty, 3% 02 ---- 3 25 Nedrow, 12s, China __ 3 25 ee vest. < Sacks, 90 Ib. Jute _. 3 35 ea gg? dat = Sack i . ee acks. 90 Ib. Cotton __ 3 40 Gavae to. 30 (Enyme. F oa. 200. RUSKS Tumerie, 2% oz. _.. _ 90 Holland Rusk Co. Brand 18 roll packages _____ 2 30 STARCH 36 roll packages _____ 4 60 36 carton packages __ 5 20 coms 18 carton packages __ 2 65 Kingsford, 40 Ibs. .... 11% Powdered, bags __.. 4 50 SALERATUS SOAP Argo, 48, 1 lb. pkgs. 3 60 Arm and Hammer __ 375 Am. Family, 100 box 6 30 Cream, 48-1 __________ 4 80 Crystal White. 100 . 395 Quaker, 40-. .. 07% SAL SODA Export, 100 box Haha 4 00 Granulated, bbls. ____ 1 80 Big Jack, 60s ________ 4 50 Gloss Granulated, 60 lbs. cs. 160 Fels Naptha. 100 box 5 50 Argo. 48, 1 lb. pkgs. 3 60 Granulated, 36 2% lb. Blake White, 10 box 390 Argo, 12, 3 Ib. pkgs. 2 96 packa@es (800s 240 Grdma White Na. 10s 4 00 Argo, 8, 5 Ib. pkgs. __ 3 35 Swift Classic, 100 box 4 40 Silver Gloss, 48, 1s _. 11% OD FISH 20 Mule Borax, 100 bx 755 4Hilastic, 64 pkgs. ____ 5 35 Mig@ies 2 15% Wool, 100 box ______ GG Sieer, 48-1 22 3 50 Tablets, 4% lb. Pure __ 19% Jap Rose, 100 box _.__ 7 85 Tiger, 50 Ibs. _______. 06 oe a 1 a rary. —_ box 2. ; i Voo oxes, ure =. Palm Olive, 144 box ll Whole Cod Fim ava. 100 ho _..... 4 90 om arene HERRING Ccrvaaen, ae aor &° Corn PuMmimeo, 100 box ..._ 5 7 9 Holland Herring Socata, 100 ben 4 tg Blas Bare, No. Ws 2 © Mixed, Keys 0 100 Grandpa Tar, 50 sm. 2 10 Die ea N. “ea =a Mied. half bbls. ___. 9 50 Grandpa Tar, 50 Ige. 3 50 ee a - lic Red Karo, No. 1% _. 2 70 Mixed, bhis, 18 600 Quaker Hardwater i 2 anata : Red Karo, No. 5, 1 dz. 3 71 Milkers, Kegs 110 Cocoa, 72s, box __-. 2 85 ikK N 3 51 Maker, ball bie, 10 60 Vairiank Tar, 100 he 4 08 re Pee ee Milkers, bbls, 2 2. 9 Trilby Soap, 100, 10c 7 P K K KK, Norway _- : 7 Williams Barber Bar, 9s 50 Imit. Maple Flavor Sib. paie 140 Williams Mug, per doz. 48 Orange, No. 1%, 2 dz. 3 15 Cut Lunch _____._____ 1 65 Orange, No. 5, 1 do. 4 41 Boned. 10 Ib. boxes 15 CLEANSERS Orange, No. 10 __..._ 4 2) Lake Herring Maple. %& bbl., 100 Ibs, ______ Green Label Karo, Mackerel Green Label Karo __ 5 19 baad ore lb. fncy fat “ 50 Maple and Cane Tubs, 50 count _o2 00 scarce ea rr Pails, 10 Ib. Fancy fat 2 00 Mayflower, per gal. __ 1 55 Wore ee Michigan ge 2 50 Med. Fancy, 100 Ib. 13 00 Welchs, per gal. ____ 3 10 SHOE BLACKENING TAREE SAUCES 2 in 1, Paste, doz. _. 2 35 Lea & Perrin, large__ 6 00 E. Z. Combination, dz. 1 35 Lea & Perrin, small__ 3 35 Dri-Foot, doz. _._..._ 2 00 Ponger 5 1 60 Bixbys, Doz... 1 35 Royvat Mint ...... 2 40 Shinela, dow 90 Fobasco, 2 of. ......_. 4 25 Sho You, 9 oz., doz. 2 70 STOVE POLISH A=), largé 2003 5 20 Blackine, per doz. __ 1 36 A-t, analy 3 15 Black Stik Liquid, dz. 1 4@ 80 can cases, $4.80 per cage Caper, 2 oz. -.----- -— 3 30 rr Fig Bars OR trv Caemn cols Stimulating and Speeding Up Cooky Sales Obtainable from Your _ Mau tart @laeaag Zion Institutions & Industries Baking Industry rar iy TEA Japan Medium ... 27@33 Cheice 37@46 Pancy 54@69 No. i Nibbs 54 1 ib. pee. Sifting _____. 13 Gunpowder GChojee 40 Baney 2000 47 Ceylon Pekoe, medium —_ __. a English Breakfast Congou, Medtum —_____ 28 Congou, Choice ___. 35@36 Congou, Fancy ___. 42@43 Oolong Mice an oe holed — 45 ancy 2. 50 TWINE Cotton, = ply cone ___. 40 Cotton, 3 ply pails ___. 42 Wodl @ ply 2 18 VINEGAR Cider, 40 Grain 22 White Wine, 80 grain. 26 White Wine, 40 grain__ 20 WICKING No. 0, per sress ss HG No. 1, per gross ___ 1 26 No. 2, per gross ____ 1 66 No. 3, per gross ___ 3. 6 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per €qo% — WOODENWARE Baskets Bushels, narrow band, wire handles __..._ 75 Bushels, narrow band, wood handles _____. 1 80 Market, drop handle. 90 Market, single handle_ 95 Market, extra _.____ 1 60 Splint, large 8 50 Splint, medium —___.. 7 50 Splint, smalk 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each. 2 55 3 to 6 gal., per gal. __ 16 Pails 10 qt. Galvanized ____:2 56 12 qt. Galvanized ___. 2 75 14 qt. Galvanized ___. 3 25 12 qt. Flaring Gal. Ir. 5 00 10 qt. Tin Dairy ___. 4 @0 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes_ 70 Mouse, tin, 5 holes _. 65 Rat. wood .... 1 00 Rat. spring =. 1 00 Mouse, spring ___..__ 30 Tubs Large Galvanized -... 8 75 Medium Galvanized _. 7 50 Small Galvanized -... 6 76 Washboards Banner, Globe ._-_ _. © o¢ Brass, simele 6 00 Glass, single .._. 6 00 Double Peerless _____ 8 50 Single Peerless __.___ 7 50 Northern Queen _____ 5 50 Universal 0 2 Wood Bowls iS in, Batter 5 00 IS in, Butter 9 00 ti in, Butter .. 18 00 1S in, Butter | 25 00 WRAPPING PAPER Fibre, Manila, white. 05% ING. 1 Rilrea ..). 08 Butchers BD. F. ...... 06% Wrare (20 07% Kratt Stripe 09% YEAST CAKE Magic, ¢ dos _.. 2 70 Sunlight. 3 doz ...... 2 70 Sunlight, 1% doz. .. 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. eam MICHIGAN TRADESMAN October 19, 1927 THE IMPERIAL VALLEY. Most Remarkable Fertile Section in the World. El Centro, Calif., Oct. 14—The other day a friend whisked me away from Los Angeles for a trip through the en- tire length of the marvelous Imperial Valley, where all the finest fru.ts and vegetables of the Golden State are raised in profusion. : Imperial Valley, over the portion of this worthless Colorado desert, has been rescued by the hand of man from vast sand waste, which the Great Creator seems to have forgotten to finish. It is now very apparent, how- ever, that He has called in the assist- ance of men in the reclamation and development of this vast territory and that they have succeeded beyond all precedent. Under a smiling Prov.dence this great valley is blooming with an unparalleled degree of fertility and pro- duction. Back of all this, of course, is the subject of irrigation, an indispensable prerequis.te to the reclamation of arid lands. But for this, nearly half the area of this Republic would be of small agricultural value to-day. In Imperial Vallev the system of irrigation in use is the most complete possible under the existing laws of California. For over forty years the whole ques- tion rece.ved the most careful study by enterprising men in Southern Califor- nia. Asa result, the mutual company plan was finally adopted for the owner- ship and management of the Imperial canal svstem, so far as that plan could be utilized. The first obstacle which arose was the magnitude of the enter- prise. ‘ive hundred thousand acres of land fer 100,000 people, under one company, did not seem entirely feasible. It was dec.ded, therefore, to restrict the area to 100,000 acres for a single irrigation system. And even this has since been thought to be too large. In this Imperial Valley there are now 538,000 acres under the Imperial canal system, which with still barren land will raise the total to nearly a million. The Imperial Valley lies between the Coast range of mountains and_ the Colorado River, a section long known, as I before stated, as the Colorado Desert, and for vears considered worth- less and irreclaimable. North of this great desert is the Eastern extension of the San Bernadino mountain range, dry and barren and worthless. On the West the Coast range rises to a height of 3.000 to 5,000 feet, which, on the desert side, is also dry and_ barren. Through the Eastern part of this desert is a range of sand dunes which extends down across the international boundary line, terminating just below it. Between these sand dunes on the East and the Coast range on the West is a vast level plain which, be- fore its reclamation, was as dry and the hills and sand dunes Most of this pla.n is be- nd was originally an ex- ie California Gulf. miles below the Mexican the Great Colorado River tumbles ally imto the Gulf. It 1s a very “am, which has poured into When the there barren as themselves. low ten :. 8 sea i¢vei the ages. gulf re the present site of Indio Stat river poured into it about 150 miles Southeast of that place. This gu j some fifty miles wide, t mouth of the river. a e Po . 4 } lorado formed a Dar After a time this bar high was raised water mark ry . ? t he upper rtior ? . b > iy 4 : im DUG) he gulf from t erhta VERT ara la of water formed an and s€a, . ae 34} Bus. 75 forty miles in w.dth by i125 some miles th. It will be seen, there- ore, + the no : wer tor ages en in s—into } 4 +r five to eighty feet above sea level, an increase of about sixty miles in width from South to North. Some time after this the Colorado began to pour its regular flow into the gulf, and only in times of flood, during June and July, was the surplus water sent into the in- land sea. Then, finally, when the per- manent flow Northward ceased, this inland sea gradually dried up, leaving what is known as the Salton Basin, a tract 100 miles long and from twenty to fifty miles wide. This vast area was all below the level of the sea. The bottom was a salt marsh, five by twenty-five miles in extent, and 265 feet elow the sea, while the surround- ing land sloped gradually toward this depression. Here in the sink the Salton sea was formed in 1891 as a re- sult of the long continued flood of the Colorado stream. It began with heavy rains in Feruary and was atterward augmented by the regular annual flood in June and July, because of the melt- ing snows at the headwaters of the stream in Utah, Wyoming and Colo- rado. About 150 square miles of this Sal- ton Sea was so level that the water did not exceed ten feet in depth at any point. All around this sea were a milion acres of land below sea level, half of which is arable, irrigable and especially fertile. In addition to this, there is a vast expanse of country South of the international boundary line, which extends to the Gulf of Cal- ifornia on the East. Most of this is the most productive and fertile land in the world and it covers about 800,000 acres. Of this vast tract, 300,000 acres are irrigable. A similar acreage is sub- ject to the annual flood overflow. The plain truth about this favored section of California is to make it al- most unbelievable. In the brief space of twenty-five years it has been trans- formed from a harsh and uninviting desert into a veritable Garden of Eden. Where only cactus and sage brush were, now lie broad fields of richest verdure, indicating growing crops of everv kind. Two score of years ago scarcely a wh te man found habitation here, while now there are 100,000 peo- ple. prosperous and happy. The tur- bulent Colorado River has been sub- dued to the arts of peace and plenty. The water from this great stream, sweeping down from the slopes and vallevs of seven broad states, has been led over this semi-tropical valley through hundreds of miles of canals and distributed on a fertile soil of silt brought down during the long ages irom a vast mountain area. Here grains and fruits and vege- tables grow :n such luxuriance as to be the constant marvel of those who see and understand. And the seasons are so fixed bv a profligate nature that there is a constant succession of creps. While the vast areas of agricultural lands in America are locked in snow and ice, here is perpetual spring in all its beauties. It is then that thousands upon thousands of carloads of Im- perial Valley produce finds its way in- to the markets of the East and ship loads to foreign climes. Crops follow each other for nearly the entire year and when the farmer is not harvesting, he is raisiny live stock, marketing its products and gathering in pay checks for his poultry and ‘ts products. About twenty vears ago a small planting of grape fruit was made just Nort} f El Centro, the geographical center of Imperial county. From this small start the acreage has increased until at present there are at least 1,000 t ing trees and five times that number of young trees in the val- ley The environment here seems es- adapted to the successful propagation of this particular variety ef c.trus fruit, although oranges and lemons add largely to the output. An abundance of sunshine increases the sugar content of the fruit. Soil which is adapted to citrus culture, if properly fertilized and handled, and a good sup- acres of bea neriaiicy pecialiy ply of irrigation water, form the re- quisites which are present here. Thousands of acres of early table grapes have proven profitable. The Malaga, or raisin grape, is given the greater attention, though other varie- ties, for which there is a market de- mand, are much in evidence. A net profit of $200 per acre is not considered extraordinary and when you consider that it is simply a question of mathe- matics, where a g.ven amount of land, water and fertilizer will produce a given result, there is no element of gambling or speculation to be consid- ered. It is a cinch. Just now the matter of raising dates has an all-absorbing interest. The date palm is not subject to the same climat.c hazards as other fruits, al- though subject to some damage from rainfall at the ripening season. The Arabs have a proverb that the date palm must have its feet in the water and its head in the sun, consequently an essentiality to perfect growth is an abundance of water. Everywhere in this country—I mean America—the Imperial Valley cante- loupe is much in demand, much great- er than for the also popular Rocky Ford of Colorado. Last year the ship- ments exceeded 20,000 carloads. This particular industry has had its flow and ebb tide in Imperial Valley, prob- ably due to the hazards involved in tedious, as well as laborious efforts to grow and harvest, and the fast increas- ing cost of labor and materials. For a while the Japanese seemed to be the only indivy.duals who could extract a profit from this industry, but stringent local legislation interfered with these methods. and the native farmers in- augurated methods of culture, reduc- ing labor costs and have attained not only success, but wealth. It is cer- tainly some sight to see hundreds of acres of cantaloupes in one field, and the processes of harvesting and ship- ping. Watermelons are also grown to some extent, but I am told the draw- back in their culture is that the vines grow so fast they wear out the melons dragging them over the fields. Where they are properly anchored, they achieve greatness, some of them weigh- ine seventy-five pounds. It is estimated that in Imperial county alone, there are about 20,000 acres of the most wonderful tomatoes one ever saw, and the interesting fea- ture lies in the fact that they pick them all the year round. The Imperial Valley lettuce indus- try started in a small way only eleven vears ago and that year thev shipped out sixteen cars. The 1927 crop is now estimated at 18,000 carloads. More than half the lettuce shipments from California come from Imperial county. The fields in the Valley range from five to 400 acres in one field. An aver- age crop is about 280 crates to the acre. Asparagus and rhubarb are also im- portant crpps. In February they w.ll begin shipping out and at that time prime asparagus will sell locally for $1 per pound. The necessity of protecting the farmer against the possibility of the introduction into Calfornia of the many injurious insects, pests and plant diseases which might attack the crops, was recognized forty vears ago. This necessity finally resulted in the pres- ent efficient system, a protect.on for agricultural interests second to none. The California quarantine regulations require that all horticultural material, such as seeds, plants, trees, etc., must, upon arrival, be held for inspection. This work is carried on by the State Horticultural Commissieners in con- nection with their many other duties for the protection of the agricultural industry of the State. Also realizing that quality of farm products means the life of an industry, all produce shipped out of the state is subject to a very rigid inspection prior to ship- ping. Cotton is also coming to be a major crop in the Imperial Valley, and vy careful methods they have been able to steer clear of the boll weevil, wh.ch makes life a burden for cotton raisers in the gulf states. The dairy industry is thoroughly es- tablished here and its development is largely due to the fact that alfalfa grows throughout the entire winter, thus furnishing an abundant supply of green pasture. Also there is an ab- sence of ice, snow and bl.zzards. A dairyman with a portion of his land in alfalfa and the remainder rotating in corn and barley is producing more food per acre than other land elsewhere will produce on two acres, therefore he has food enough for twice as many animals. The fact that livestock of all kinds spend the:r entire existence in the open air is conducive to health- fulness and qualitv of product. As in all other parts of California. poultry is very greatly in evidence. It is profitable. Thousands of individ- uals do nothing else but produce chickens and eggs for the market. Poultry is cheap and eggs bring about the same prices they do in Michigan. Under State regulations, however, eggs are graded according to size and color and sold accordingly, a regula- tion which should be observed every- where. The very highest grade frying chickens, averag.ng three pounds, re- tail for from 25 to 30 cents per pound in Los Angeles and they are sure som? chickens. On a five acre ranch one can also raise enough grain and green food to produce enough poultry to keep a medium sized family well fed and groomed. The great thing in poultry raising is to obviate the outlay for provender. Every town and city in Southern California has its chamber of com- merce or board of trade, and, believe me, they are on the job continuously. When the requirements locally slack up a bit, they take their movie films and start out somewhere. Every hour of every business day in Los Angeles, for instance, is a busy one at the cham- ber of commerce in that city. There are lectures, moves and exhibits enter- tainingly provided. And they are drawing cards. El Centro is a smart city of about 10,000. It has many fine public and business buildings, beautiful homes and two hotels which for excellence are unusual. Bordering the residence streets are flowers in profusion—roses, dahlas, oleanders and the _ stately hibiscus. Scenic attractions are many. the Coast range of mountains about forty miles West are easily accessible. They are pierced by the rails of the San Diego & Arizona Railway, with ter- minals here and direct connections with the Southern route of the South- ern Pacific. Carriso Gorge, eleven miles long, takes its name from a grass in its depths which is used by the Indians in basket work. Across its precipices, its gulfs and crags and its mountain pinnacles are spread gorgeous blanket- patterns of color, measured in miles and woven with fluid rocks when the world was made. The reds and or- anges of the sunset, splashed upon the walls of the chasm, are broken by streaks of Navajo black, as big as a house, or edged with a border of white crystal, ten to twenty feet wide and half a mile long. The knots in this mighty tapestry are tied with out- croppings of marble; its foundation is of granite and hard rock, amethyst in the dawn, grayv-black or burnt amber under the brilliant noonday sky, and toning to purples and violets in the haze of the distant peaks. A railroad built along the ragged canyons of Carriso Gorge, an enterprise long con- sidered impossible, finally was accomp- Ished by blasting from solid rock, a broad and secure avenue on an easy grade, for the rails of the San Diego & Arizona Railway, r a 7. i i> » fi ° October 19, 1927 MICHIGAN TRADESMAN 31 Nine miles South of El Centro is the typically Mexican city of Calexico— half American and half Mexican, from the fact that it is situated on e.ther side of the international boundary. It is reasonably tough. Fifteen miles to the North is the enterprising city of Brawley, 7,500 in population. Other cit.es, prosperous to the last degree, are Imperial and Holtville. The entire round trip from Los Angeles to Calexico and return, includ- ing the side trip to Carriso Gorge, was 420 miles, was made comfortably in two days over magnificent highways. Weather irreproachable. Warm days, but del.ghtful nights. No rainfall, but little dust. The Supreme Court of California has decided that while an earthquake may be an “act of God,” injuries sus- tained from the fall of a building dur- ing a quake are actionable. Quite likely this case will be taken to a h.gh- er court, in which case the outcome will be interesting. I should say that any judge who would decide that the owner of a building destroyed in an earthquake was responsible for dam- ages therefrom was rather beside the fact and, at least, an “early riser.” Mary Lewis, a grand opera star, has begun a su.t for $15,000 damages against a vitaphone operator, claiming that three drinks he gave her prevented her pertorming properly in the talk- ing movies. Miss Lewis claims she was forced to wait all day in the damp air of the studio and that the st.mulant seemed necessary. Now the problem is whether the same stimulant affected the star like it does the well-known singers of “Sweet Adeline.’ Even some old time prescribers I know of would have claimed that such a liba- tion would have beneficial results in a case of “hoarseness.” Ruth Elder seems to have fallen short of her reckonings on her Euro- pean fl.ght, and will not get a look in on the $250,000 which some movie out- fit had contracted to give her for a non-stop flight. As it is unless she “takes the air’ on her return trip, she may never cause much disturbahce among scientists. George A. Southerton writes me from Battle Creek, that the Kellogg apartment building, recently convert- ed into a hotel, with feed.ng arrange- ments, has been opened by himself and will be conducted as a strictly first-class hotel in the future. Mr. Southerton owns the Laverne Hotel, of that city, which is managed by his son-in-law, and is certainly familiar with hotel operation in every feature. It has been claimed that Battle Creek has insufficient hotel accommodations of the better type, consequently the Kellogg ought to do well, especially under ‘Mr. Southerton’s supervision. Frank S. Verbeck. ——_++>_____ Glove Re-crders Are Awaited. Glove manufacturers and importers are busily engaged in making ship- ments on orders booked during the Spring. Re-orders have not come in actively as yet, because of the mild weather recently. Slip-ons are in much better demand than a year ago and have sold best so far, particularly in suede merchandise. Cooler weather is expected to briag a stronger demand for kid gloves, in which fancy cuff ef- fects are outstanding. In men’s gloves the trend is toward: capeskin, mocha and pigskin styles, with some interest shown in buckskin numbers. ——_++>—____ The logical assumption is that the comfortable poor are happier than the uncomfortable rich, Meeting Chain Store Competit’on in Small Towns. (Continued from page 20) tive advertisers and buyers who run weekly specials in the daily papers. This is a highly successful way to meet the new problem and every town in the State with eight or more stores should get busy and call on us for assistance. it is as easy to form such a group as can be. You will be surprised at the special buys you will be able to obtain, all without loading up. In some towns hand b.lls have been more successfully used than the papers and, personally, I think a well gotten up hand bill is by far the best means of advertising in small towns. 4. Fresh fruit and vegetable dis- plays. Here is your big chance to at- tract people to your store and to make some money. Buy only the best to be had, have seasonable and out-of-season foods, take everything out of the win- dow each night and build up your dis- play every morning. Trim the w_Ited vegetables and fill up the baskets. Don’t put one bushel of apples on dis- play; use ten bushels and keep the baskets well filled. Price your oranges at uneven prices and always by the dozen. Make a big display of everything and mark each item in plain figures. Have a list of your fruits for the day near the tele- phone and see that every clerk knows the prices. Don’t buy from’ every Tom, Dick and Harry who sells prod- ucts of the farm, but build up a repu- tation for always wanting the best and you will have no trouble getting it weekly, and sometimes daily. Turn- over comes from using some of the methods I have outlined. 5. Meat department. While I be- lieve most towns have enough meat markets I want to go on record as say- ing that meats and groceries are an ideal combination. We have both in our store at Wyoming Park and find the meat department a wonderful draw:ng card for the grocery depart- ment. A lady will order her meat for dinner and then build up the dinner around it. The meat is the main thing Now I certainly do not advise the grocer without meat experi- ence to put in a meat department un- less he at once hires a first-class meat man to run it, and that is easier said than done. While I would not go so far as to say they are “born, not made,” I believe five to ten years apprentice- ship should be the minimum. So go easy, but if you can see your way clear and are ready to do a vast amount of hard work, put in a meat department. Having been in the meat business only) twelve years I will not attempt to go into details, but it means close atten- tion to details. Watch your trimmings and build up a reputation for quality. Season your meat a week or two, have good equipment, cut your own hogs and beef and have a variety of meats for the week ends at least. Now a few miscellaneous suggestions and we'll call it a day. Smile at your customers and at those who are not your customers and at those who used to be your customers. Don’t worry if you lose a customer to the chains through no fault of yours, but smile and treat him as though you on the menu. expected him to come back, and in 50 per cent. of the cases he will. Pep up your clerks and clean up your stocks. Make frequent changes in arrangement of stocks and equip- ment. Use a few items like sugar, cereals, soap, etc., as a “foot fall.” Cut the* price for a day or two to rock bottom. Last, but not least, do not put up a sob story and do not knock the chain store. Paul Gezon, Sec’y Retail Grocers and Meat Deal- ers Assn. ——_>->____ Provision For the Installation of Mechanical Refrigeration. (Continued from page 21) thing that does not do what he wanted it to do. That is not an exaggerated picture of what happens when men act on im- pulse or without examination, especial- ly what happens when men sign con- tracts without reading them carefully. For there need be no disposition in the part of the seller to deceive or take ad- vantage to have fatal misunderstand- ings arise where men do not read what they sign. This is not a scare story. I am not shouting calamity. For in the case I have in mind complete adjustment was made. Sellers of such devices are not in the “doing” anybody. They are building big businesses, in- stalling their devices, large and small, all over the land. They know as well as anybody that big business is not business of built on deception or dissatisfaction, even when dissatisfaction is not in the least traceable to themselves. The sellers of this device finally got their customer toned down where he would listen. Then they got across to him ther entire willingness to adjust even at considerable cost to They got the right meter installed for him; would have done it in the beginning only they had sup- posed he would do it himself. They took out the device from the day case without penalty to the customer. Eventually he had what he really need- ed and could use advantageously. matters, themselves. But it was a long time before this meat dealer got over his feeling of soreness and it was ‘human nature that this was the case, even though he frankly admitted that the fault was his own. There was really not a thing about the machine, the circumstances or the requirements of this merchant which could not have been arranged in perfect order from the start, had he studied conditions with a little more care, read h’s contract and discussed the points fully and frankly with even the salesman who sold him. It should therefore be understood that mechanical refrigeration is a splendid, economical, efficient device, only one must get it right at the start to gain its undoubted benefits fully. Paul Findlay. —_+-.___ Norweg‘an Stock Fish. Norwegian stock fish, both, round and split, are coming in, and show ex- cellent quality. With a substantial carry-over from last year, buyers who are keen judges of value and quality are discriminating in favor of new pack to the neglect of 1926 catch. The Use of Ice. The electrical refrigeration field ad- mittedly is in a chaotic state due to overcrowding. In this situation the co- operative study of household refrigera- tion, under the auspices of the Depart- ment of Agriculture, acts as a stabiliz- er and an assistant in bringing this new industry out if its difficulties. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For. Sale—House two lots, or one, near Tampa, Florida. Consider trade for re- sort property. Also cottage two lots Narrow Lake, Eaton county, nearly new. Bargain $1,500. Write for particulars. Ss. F. Brunk, Eaton Rapids, Mich. TOL FOR SALE—Grocery stock and fixtures. First-class location, clean stock, good fix- tures. Price wholesale inventory. Deal direct with owner. Address Lock Box 452. Ypsilanti, Mich. 702 Office and Store Fixtures—Burroughs book-keeping machine, National electric eash register, steel and iron safes, Rem- ington and Royal typewriters, address- ograph, multigraph, roll top desks, seed and repair cabinets. All strictly high class, nearly new. About half value. Call or write, A. H. Foster, Receiver, Allegan, Mich. 703 WANTED—By experienced middle-aged man, general store work. Would buy in- terest. Address No. 704, c/o Michigan Tradesman. 704 For Sale—Established hardware ness in county seat town of 6000. Good churches and schools. Stock and fixtures will invoice approximately $11,000. Rent- ed building. Reason for selling, to close an estate. No trades. W. F. Stringfellow Estate, Atlantic, Iowa. 705 Wanted — To apartment busi- exchange kitchenette house in Grand Rapids for hotel in Southern Michigan. 211 Jeffer- son Ave., Grand Rapids. TO EXCHANGE—Detroit city improved property, for a good sized general stock and store in a small town. Write to R. Rutowitz, 4558 Tireman Ave., Detroit, Mich. 697 FOR SALE—Old established grocery. Stock and fixtures about $2,500. Reason for selling, ill health. Quick, Nashville, Mich. FOR SALE—Grocery store. Best loca- tion in manufacturing city of 5000. Good farming trade. Leaving town reason for selling. Address No. 700, c/o Michigan Tradesman. 700 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- Address W. A. 698 a ing goods stocks. L. Silberman, 1250 Burlingame Ave Detroit Mich Age FOR SALE—Dry goods and grocery stock located in small town in good farm- For special merchandise sales, or clos- ing out stocks, employ W. G. Montgom- ery, 7411 Second Blvd., Detroit, Mich., over twenty-three years’ experience. De- troit Wholesale House references. 692 FOR SALE—Meat market on main Street, centrally located, factory town. Good fixtures. Reason, age. Address J. K. Jackson, 110 West Allegan St., Otsego, Mich. 678 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK Co. Grand Rapids. SAGINAW BRICK Co. Saginaw. a ———————— | Arrested For Selling Asp‘rin. Saginaw, Oct. 18—About thirty days ago an inspector from the Michigan Board of Pharmacy purchased from Frank H. Peters, at Metamora, one 25 cent tin of Bayer-Aspirin tablets. After making the purchase, this inspector caused a warrant to be issued for the arrest of this merchant. This office was advised of the arrest and we immediately started the neces- sary procedure in order to defend this merchant. We first secured all the facts, to be certain that this merchant was not selling iodine or other poisons, and found that he was not, so an at- torney was retained and arrangements completed to defend the case. This case was to come up before Justice Karr at Lapeer on Sept. 28, but we asked for a delay which was grant- ed and the trial was set for Oct. 12. Our plans called for Mr. Peters to plead guilty of the charge before Jus- tice Karr, accept sentence and then have the case carried to the Circuit Court: should that court sustain the verdict, then appeal the case and have it tried before the State Supreme Court. However, the best la:d plans of mice and men go awry some times and it proved such in this instance. The case came up for trial on Oct. 12 before Justice Karr and was dismissed. Just why this case was dropped by the State is open to speculation. Our attorney has advised this mer- chant to continue the sale of th:s com- modity and it will not be long before we can determine just where the State 30ard of Pharmacy stands, and if they are going to continue sending men out over the State intimidating honorable merchants and using high pressure tact.cs after having such an opportun- ity to test out the Michigan Pharmacy Act, so far as it relates to the sale of common, household drugs, then it simply emphasizes the contention that this State Board of Pharmacy has strayed a long way from the purpose for which they were organized. This Board supposedly is to function in the interest of the health and pro- tection of the people. If it can be shown that the people are better pro- tected by purchasing all common, harmless drugs from a drug_ store, rather than from the stores from which they have been sold so many years, then we are certain that this Associa- tion would very promotly endorse such a move, but the evidence all points too vividly to an entirely different mot.ve and this Association stands ready to protect any merchant who is litigated against for the selling of aspirin or other so-called common _ household remedies. Th's does not apply to the sale of iodine or other drugs that bear a poison label. They should not be sold and we will not defend a mer- chant who has them on his shelf. We believe that eventually the Mich- igan Pharmacy Act will be declared unconstitutional by the State’s highest court, and our contention is based on the theory that the act is unfair, un- just, and the motive back of the act is flagrantly class legislation. We do not wish to weaken our posi- tion and we would be doing so if we did not oppose the sale of poisons. They have no place on the shelf with foods and they are sold by compara- tively few grocers. We recommend that vou discourage the sale of them whenever possible. We have found, however, that an inspector from the Pharmacy Board has just recently or- dered a retail grocer to discont:nue the sale of items not covered in any way by the regulation of that Board, such as Spirits of Wintergreen, Spirits of Camphor, Epsom Salts, Castor Oil, Turpentine, Glycerine, etc. The wholesale and retail grocers of this State have a legitimate reason to complain for such action by a State employe and it has reached the point where patience ceases to be a virtue. We will appreciate you advising this office of any complaints or warnings MICHIGAN TRADESMAN that may be issued against any of your customers. And in the meantime, we suggest that you advise your retailers to continue the sale of Aspirin. P. T. Green, Sec’y Mich. Wholesale Grocers Ass’n. —_>->___ Market’s Greater Absorptive Power of Bonds. The bond market is better able to absorb the rising flow of new secur- ities, which so far this week alone ag- gregate $217,000,000, than at any time since last spring. Everywhere in Wall Street invest- ment bankers for several weeks have found the demand for new _ bonds greater than the supply. This condition is the reverse of that three months ago when the heavy emission of issues produced a tempor- ary glut on the market. Bankers in the past have not always been far- sighted but they have themselves to thank that the excess supply of bonds on hand last summer has been cleaned up. By shutting off for the time the te of new flotations, underwriting houses gave investors an opportunity to absorb what was on the dealers’ shelves before attempting to force the hand of the dealers. In the final analysis what the under- writing houses must always want is a thorough distribution of bonds among those who seek issues to lock up in their strong boxes. A new issue is not successfully wholesaled until in turn it is successfully retailed. Knowing that bonds previously of- fered have been digested in the market, the investment houses now are enter- ing upon a period of larger financing with new confidence. The steady im- provement in the bond market this autumn, the prevalence of easy money and the plethora of cap‘tal in search of investment all combine to make the prospect cheerful for an absorption of the enormous new issues now on the board. No less than $5,224,000,000 in new bonds and stocks have been offered to the public since the beginning of 1927, which is around $1,125,000,000 larger than the total of $4,099,000,000 offered in the same period last year and larger In view of loans than anything on record. the preponderance of foreign among those scheduled to appear soon it is interesting to note that since the beginning of this year over a billion dollars in new securities have been of- fered each by foreign borrowers, by industrial companies and by public utilities. The three groups are con- tend ng for leadership so far as volume is concerned. The public utility group has put out more securities than any other so far this year but the foreign list is running a close second, and with the addition of the new $71,000,000 Polish loan stands a good chance to work its way to the top of the list. Those interested in the broad gener- al phases of the bond market believe that the slight relaxation indicated for certain departments of business will increase the demand for bonds. Funds previously turned into business wll be diverted more and more into the bond market, they contend, and many of the large companies them- selves will put their surplus capital to work through heavier security invest- ments. Paul Willard Garrett. new Prices of Farm Products Advance Rapidly. Farm prices showed a greater ad- vance between Aug. 15 and Sept. 15 than at any time during the last 18 years, with the price index reaching 140 per cent. of the pre-war average on Sept. 15, according to a review of the October price situation issued Oct. 15 by the Bureau of Agr:cultural Eco- nomics. Heavy marketings of old corn have reduced farm supplies below those of last year, and the total supply during the 1927-28 season will be materially less, according to the statement. The trend of corn prices during the next two months, usually downward, will be affected by weather conditions until husking is completed, and by the sup- ply ava lable at primary markets. The full text of the review of the price situation follows: The advance of the average of farm prices between August and September was the greatest in an of the past 18 years. On Sept. 15 the index reached 140 per cent. of the pre-war average which was eight points higher than on Aug. 15 of this year and 6 points higher than in September, 1926. The unusual rise between August and September this year was due chief- ly to an unusual rise in cotton prices by the middle of September, and to ad- vances in hogs, cattle, butter and eggs, which more than offset the lower prices in most of the other products included in the index. The 5.4 cent rise in cot- ton prices from 17.1 cents to 22.5 cents was the largest increase between August and September during the past eighteen years, and at 22.5 cents the farm price on Sept. 15 was higher than middling quotations at any of the spot markets, also a very unusual situation. At the wholesale markets the com- modity price level has been advancing since the end of April, largely as a result of h’gher agricultural prices. In August, the Bureau of Labor Statis- tics Index of Commodity prices aver- aged 149 compared with 147 in July and 152 a year ago. Since April, agri- cultural prices have advanced 5 points to 147, while nonagricultural prices re- mained at 151. Accord ng to the Annalist wholesale prices have continued to advance. On Oct. 4 that weekly index of all com- modity prices stood at 148.8 (1913— 100) compared with 145.2 on Aug. 16. The present level is approximately 1 point higher than a year ago. On Oct. 4 prices of textile products, fuels, and metals were lower than a month earlier. —__+ 2. ____ Shredded Wheat Co. vs. Kellogg Co. The action brought by the Shredded Wheat Co. against the Kellogg Co. in the United States District Court of Connecticut came up for a first hearing last Friday, at South Norwalk, Conn., before Judge Edwin S. Thomas. This is one of the most interesting cases now before the courts, particularly to manufacturers and jobbers who are spending large sums of money in de- veloping a good will and business value for their brands and trade names, In this action the Shredded Wheat Co. seeks to enjoin the Kellogg Co. and certain other defendants from manu- October 19, 1927 facturing and selling a biscuit similar to the product of the Shredded Wheat Co. and calling it “Shredded Whole Wheat Biscuit.” The argument before the court Fri- day was.on a motion made by certain grocers in Connecticut who are made defendants with the Kellogg Co.. to dismiss the complaint and to strike out certain of its allegations. The Kellogg Co., Kellogg Sales Co. and W. K. Kel- logg, who were also made defendants, have not as yet appeared in the case. W. H. Crichton Clarke argued in favor of the motion, claiming that the Kel- logg Co. had a right to make the new biscuit and call it “Shredded Whole Wheat Biscuit,” and William C. Breed, counsel for the Shredded Wheat Co., argued in opposition thereto. Mr. Breed stated that the Shredded Wheat Co. had spent $24,000,000 in advertising and in acquainting the public with the merits of its product and had acquired rights in the biscuit which the courts had sustained and that the action of the Kellogg Co. was a violation of the rights of the Shredded Wheat Co., be- cause of the fact that the Kellogg Co. was not only seeking to. appropriate the form of the Shredded Wheat Co.'s biscuit, but also as its name, the words with the genuine always associated product. At the close of the argument the court reserved decision and requested that briefs be submitted. —_+-~+___ Method of Washing Apples Is Suc- cessful. The new method which was dev:sed and introduced by the Department of Agriculture for washing apples carry- ing an arsenic coating left from spray- ing, has been virtually a complete suc- cess, it was stated orally October 12 by the Secretary of Agriculture, W. M. Jardine. “Fully 95 per cent. of the trade have found the new method of washing apples immediately after picking in or- der to remove any deposits remaining after spraying with entirely satisfactory,” the Secretary said. “In cases where protests have been receiv- ed, it has usually been found that the method recommended was carried out properly. The Department's suggestions for washing apples are in general use throughout the West.” arsenic not being The method of washing apples re- ferred to, the Secretary explained, was brought forward merely as an aid to growers and not as a prescription of the Department. treated come within the regulations of the Food and Drug Act while apples ship- ped with a coating of arsenic would be held up by inspectors at the markets. Apples so —_.~o > ____ New Kind cf Cheese. Kraft Cheese Company has announc- ed a new cheese product called “Nu- kraft,” developed after four years of laboratory research. Company states it has greater food value than ordinary cheese, contains more lactose or sugar of mk than is retained by the usual methods of cheese making, and will not tax digestion. “Nukraft” is produced in company’s plant at Antigo, Wis. Production requires a large investment in special patented equipment. - « « » 4 > ‘a c * e & - 4 & Li > mo i. ‘ at - 4 ¢ y > ”* « > a “a, ~~ 4 + e - ‘ s i 4 gv af a > ¥ > ~ a» « A ~ ' oo ~ a ~ «Ewe « » ees é % * * : eo ~ Es - ait, - 5 w4 } * rd d « Ae % 5 > ‘a ) ¢ } & 4